Take Your Shot Podcast

103 - Why Gen Z is ghosting you and how workflows can fix that - with Gail Frazier

Thu, 23 Apr 2026 04:00:00 -0500

If you’ve been feeling like inquiries are harder to convert, clients are slower to respond, or ghosting is more common, you’re not alone.

The market is shifting, and a big part of that comes down to changing client expectations—especially with Gen Z.

In today’s episode, I’m joined by Gail Fraser, systems expert and founder of Work Simple. She helps creative business owners build backend systems and automation that support their business in a way that still feels personal and aligned.

This conversation breaks down what’s actually changing, what matters most right now, and how to simplify your business so you can focus on what truly moves the needle.

What You’ll Learn in This Episode:

Why Gen Z expects faster communication and automation
How price transparency impacts your ability to book the right clients
The difference between automation and AI (and why that matters)
What to automate first to save time and mental energy
The biggest mistake people make when investing in tools like CRMs
When to invest in systems versus hiring a virtual assistant
How to use client offboarding to generate more referrals and reviews

The small tasks in your business are adding up more than you think. When you automate and systemize the repeatable parts of your workflow, you create more space to focus on the relationships and high-impact work that actually grows your business.

Action Steps You Can Take Today:

Write out your full client workflow in simple bullet points
Identify tasks you repeat for every client
Turn one of those into a reusable template
Start asking how you can make each step simpler or more efficient

Connect with Gail from worksimple IO

Website: https://worksimple.io

Instagram: https://instagram.com/worksimple.io

Free resource (ClickUp template + newsletter): https://worksimple.io/newsletter

Speaking: https://worksimple.io/speaking

Gail offers systems sprints, operations audits, and full custom builds to help you simplify and scale your business with better workflows.

Take Your Shot Resources

Free community: https://takeyourshotcollective.com/community

Free resources: https://takeyourshotcollective.com/business-resources

Coaching: https://takeyourshotcollective.com/coaching

Instagram: https://instagram.com/takeyourshotcollective

If this episode resonated with you, share it with a business owner who you think could also benefit from this! BONUS - share it on your Instagram story and tag @takeyourshotcollective

102 -How to Generate More Leads for Your Photography Business with Rachel Traxler

Thu, 09 Apr 2026 04:00:00 -0500

Rachel Traxler is back on the podcast and this time we are diving deep into lead generation — what is actually working right now, what has shifted in the industry, and why waiting around for inquiries to come to you is no longer a strategy. Rachel shares why she still believes Google and SEO are her biggest lead generators, how in-person networking continues to open doors she never expected, and why getting in front of other people's audiences through collaborations and guest blogging is one of the most underutilized tools photographers have available to them.

We also get into the nitty gritty of building social media funnels using ManyChat, why your call to action might not be converting the way you want, and how to think about guiding potential clients down the funnel rather than sending them backwards. Rachel breaks down how she has updated her own contact form and pricing guide process to better serve different types of buyers, and why being transparent and direct with your potential clients is not salesy — it is just good service.

Links & Resources

Take Your Shot:

Business Resources: https://takeyourshotcollective.com/business-resources
Coaching: https://takeyourshotcollective.com/coaching

Rachel Traxler:

Website: racheltraxler.com
Instagram: instagram.com/racheltraxler
Shop (Digital Products + Done for You Funnels): https://racheltraxler.com/shop

101 - Mistakes to avoid when setting up your ad funnel with Melissa Litchfield

Thu, 26 Mar 2026 04:00:00 -0500

In this episode, we sit down with Melissa Litchfield, founder of Litchfield Media Co. She is a seasoned ads strategist with nearly seven years of experience helping entrepreneurs and online coaches grow their businesses through paid advertising. Melissa breaks down one of the most misunderstood tools in the online business world — Meta ads — and why they're more important than ever in today's unpredictable social media landscape. From the rented land of Instagram to building an audience you actually own, Melissa walks us through what it really takes to run ads that work and how to know when you're truly ready.

Melissa also talks about the full picture of a lead magnet funnel — from attracting cold traffic to nurturing new leads with an email sequence — and unpack the biggest mistakes business owners make along the way. Whether you've never touched Ads Manager or you've tried ads before and walked away frustrated, this conversation meets you where you are. Melissa shares how to lay the right technical foundation, how to avoid the most common setup errors, and why working with an expert (even just for an hour) can save you thousands of dollars and months of wasted effort.

What you'll walk away with:

Why ads are a tool that amplifies what's already working — not a magic fix — and how to know when your foundation is ready
The three most common lead magnet mistakes and how to calculate whether yours is actually converting
What a simple, effective landing page and email nurture sequence should include (and how many emails to start with)
How to choose the right ad objective so Meta is actually sending you real leads — not just clicks
Practical first steps for getting your Meta Business Portfolio set up correctly before you ever spend a dollar on ads

Links & Resources

Take Your Shot:

Business Resources: https://takeyourshotcollective.com/business-resources
Coaching: https://takeyourshotcollective.com/coaching

Melissa Litchfield – Litchfield Media:

Website: www.litchfieldmedia.org
Instagram: www.instagram.com/litchfieldmedia
Free Resource — Roadworthy in 48 Hours (Meta Business Portfolio Setup Guide): https://litchfieldmedia.org/roadworthy
Sign Up for the Test Drive Ad Sprint (Live Challenge – $97): https://takeyourshot--litchfieldmedia.thrivecart.com/test-drive-ad-sprint-live/

100 - How we got here and lessons learned

Thu, 12 Mar 2026 04:00:00 -0500

In this 100th episode (ahh that still doesn't even feel real!) we reflect on the journey behind the Take Your Shot Podcast as it reaches 100 episodes. From leaving a corporate career to building a photography business and eventually launching this platform, she shares the story of how it all started, the lessons learned along the way, and the values that continue to shape the community today. This episode is an honest look behind the scenes of building a creative business and a reminder that success rarely looks as polished as it appears online.

Thank you for being here! Be sure to check these out:

Enter the giveaway!

Get on the waitlist for the booking breakthrough:

Follow on Instagram @takeyourshotcollective

099 - Stop Avoiding Your Numbers: The Financial Mindset Shift Every Creative Needs

Thu, 26 Feb 2026 04:00:00 -0500

If you’ve ever said, “I’m just not a numbers person,” this episode is for you.

I’m joined by Danielle Hayden, founder of Kickstart Accounting, and we’re talking about the financial mindset shift every creative business owner needs to make. In this episode, you'll learn:

– The biggest money mistakes creatives are making

– Why revenue growth doesn’t always mean profit

– The truth about “spending to save on taxes”

– How AI and automations can quietly mess up your books

– What healthy, sustainable profit actually looks like

Danielle breaks down how to review your numbers monthly, make smarter decisions, and build a business that lasts.

098 - How my business ran without me for the last six weeks

Thu, 12 Feb 2026 04:00:00 -0500

What happens if you step away from your business for six weeks? In this episode, I share how I worked just 3–5 hours per week, stopped posting on Instagram, and still brought in over $10,000 in payments last month AND I booked a $13,000 wedding. Being able to do this was the result of years of investing in SEO and building strong backend systems that keep our photography business running, even when we’re not constantly visible.

A huge part of that foundation is Dubsado, the CRM we’ve used since 2020. It manages our inquiries, contracts, payment plans, questionnaires, and automated workflows from start to finish. Because our systems were already in place, clients were nurtured, payments were processed, and nothing slipped through the cracks — even while I stepped back to focus on what mattered most in this season. And so when they flew us out to California this past week to connect, learn more, and help shape the future of their platform - it was an easy yes for us!

This episode is your reminder that resilience is built before you need it. If you want a business that supports your life instead of consuming it, you don’t need more hustle — you need infrastructure. I’m sharing exactly what made that possible and how you can start building it too.

Resources Mentioned:

Try Dubsado (Limited time birthday sale + code TAKEYOURSHOT):
https://www.dubsado.com/?c=takeyourshot
Free SEO Guide:
https://takeyourshotcollective.com/business-resources
1:1 Coaching with Halle:
https://takeyourshotcollective.com/coaching
Free Online Community:
https://takeyourshotcollective.com/community

097 - leveraging your business to support your community

Thu, 29 Jan 2026 04:00:00 -0500

In this episode, I express the reality of things here in Minnesota and how we are getting through one day at a time. I then express just as business owners how we can lead and what people in our community are doing to step up and meet the moment and community and the needs.

If you want to help support here in Minnesota, here is an awesome resource:

Stand with Minnesota

096 - Minneapolis and the moment, navigating heavy times

Thu, 15 Jan 2026 04:00:00 -0500

There's no perfect way on how to navigate difficult and heavy times. Right now, we live in a city that is once again at the center of national headlines and we are experiencing a lot of heaviness, grief, pain, and so many other things. There are no words, there is no perfect response, and in this episode I just wanted to have an honest reflection. No script, no perfectly planned episode, just speaking from the heart on this one. There's a lot more I could have said, but out of a lack of capacity this was all I felt I could share right now.

095 - Before you set goals for the new year, do this first

Thu, 01 Jan 2026 04:00:00 -0500

In this episode of the Take Your Shot podcast, I’m walking you through how to start the year intentionally—without falling into the trap of trying to do everything at once. If you tend to come into January with big ideas, high motivation, and a long list of things you want to change, this conversation is for you.

We’re talking about why this season should be viewed as a marathon, not a sprint, and how real, long-term success comes from slowing down enough to reflect, reset, and build a plan that’s actually sustainable.

Inside this episode, we cover:

What to intentionally carry into the new year—and what to let go of

The importance of dreaming big before jumping into tactics

Identifying the routines, systems, and distractions that are holding you back

How tools, outsourcing, and better systems can support your energy—not drain it

Why getting clear on your why is essential for goals that actually stick

The role community plays in building a fulfilling and sustainable business

I also share how I personally think about alignment, money, time freedom, and community—and why success without clarity or support often leads to burnout, even when things look good on paper.

To help you go deeper, I’ve created a free strategy and vision-setting guide that walks you through these questions step by step. You can copy it into a Google Doc, take it to a coffee shop, or use it during your own personal retreat—whatever helps you sit with your business and your life more intentionally.

Resources & Links Mentioned

Get the FREE 2026 Vision and Alignment Workbook!

https://take-your-shot.myflodesk.com/2026-vision-workbook

Free online community:

https://takeyourshotcollective.com/community

Free resources & guides (including the strategy/vision guide):

https://takeyourshotcollective.com/business-resources

One-on-one coaching with Halle:

https://takeyourshotcollective.com/coaching

Follow along on Instagram:

https://www.instagram.com/takeyourshotcollective

If you’re ready to set the tone for the year ahead in a way that feels grounded, thoughtful, and aligned, this episode is a great place to start.

Come say hi on Instagram and tell me what you’re most excited about this year. And if this episode resonated, screenshot it, share it, and tag us—I’d love to reshare and continue building this community together.

094 - Connection Over Perfection: How Soft Skills Can Transform Your Wedding Business with Benny Nord

Thu, 18 Dec 2025 04:00:00 -0500

In today’s episode, I’m joined by Minneapolis DJ and event host Benny Nord for a conversation that every wedding pro needs to hear. Benny has become one of the most trusted DJs in our market — couples literally plan their wedding dates around his availability — and it has far less to do with music and far more to do with how he makes people feel.

We’re diving into the soft skills that truly transform the client experience and what it looks like to put people first, even in the busiest seasons of business.

In this episode, we cover:

• Why connection matters more than perfection in creative work

• How “looking up more often” completely shifts your presence on a wedding day

• The difference between guest experience and client experience — and why they’re inseparable

• How to know when a client isn’t the right fit (and how to turn them away with kindness)

• Handling unexpected moments with confidence and care

• The simple audits Benny uses to consistently improve his client experience

Whether you’re a photographer, videographer, planner, or any creative in the wedding space, this episode will help you rethink how you show up — not just technically, but relationally.

Connect with Benny

Instagram: @bennynord

UP Event Group: @upeventgroup

Take Your Shot Collective Resources

• Free Community: https://takeyourshotcollective.com/community

• Business Resources + Discounts: https://takeyourshotcollective.com/business-resources

• Coaching with Halle: https://takeyourshotcollective.com/coaching

• Follow on Instagram: @takeyourshotcollective

093 - Why December is not the time to reinvent your business

Thu, 04 Dec 2025 04:00:00 -0500

December can feel loud, overwhelming, and full of pressure—holiday chaos, Black Friday sales, and the lingering burnout from wedding season. In this episode, we talk about why this month is not the time to overhaul your business or make big decisions, especially when you're operating from exhaustion instead of clarity.

If you’re feeling tired, behind, or pulled in too many directions, this episode gives you permission to slow down and reset before heading into January with a clearer mind.

Take Your Shot Resources:

Free community: https://takeyourshotcollective.com/community

Free resources: https://takeyourshotcollective.com/business-resources

Apply for 1:1 Coaching: https://takeyourshotcollective.com/coaching

092 - Hiring a VA That Actually Helps You Grow with Ellie Leonard of Virtual Bliss Assisting

Thu, 20 Nov 2025 04:00:00 -0500

If you’ve ever wondered when to hire a VA, what to hand off first, or how to stop “delegating” only to redo the work later, this episode will help you build an outsourcing plan that truly supports your business. I’m joined by Ellie Leonard, Founder and CEO of Virtual Bliss Assisting, to talk about sustainable systems, clear communication, and trust-based partnerships that protect your energy and improve your client experience.

We walk through how to recognize the signs you’re ready for help, what a strong onboarding process looks like, and how to set expectations so tasks get done right the first time. Ellie shares a simple roadmap for choosing your first delegations, creating SOPs without overcomplicating them, and measuring the ROI of admin support versus an online business manager. We also cover how to course-correct if you’ve had a less-than-ideal outsourcing experience, and ways to structure weekly rhythms so you stay in your lane while your VA keeps the back end moving.

If you’re tired of juggling everything yourself and want structure that fits your season, this conversation will give you the language, steps, and confidence to delegate well.

STAY CONNECTED:

• Virtual Bliss Assisting website: https://www.virtualblissassisting.com

• Ellie on Instagram: https://www.instagram.com/virtualblissassisting

091 - Time Management That works for Your Brain with Lauren Glynn

Thu, 06 Nov 2025 04:00:00 -0500

Episode 91: Time Management That Fits Your Brain with Lauren Glynn

What if your time management wasn’t a rigid system to force yourself into—but a flexible framework that works with your energy, your season, and your actual life? In this episode, I’m joined by time management and productivity coach Lauren Glynn to talk about building sustainable structure as a creative, testing your “ideal week” instead of guessing, and making small shifts that unlock real momentum.

We dig into how to recognize misalignment (busy but not effective), why tracking your time honestly is the first step to change, and how to design your calendar around your energy patterns instead of defaulting to what everyone else does. Lauren shares her BREK Framework (Baseline, Record, Evaluate, Keep practicing), along with her “Hell Yes Task Sorter” approach to clarify what you should keep, automate, delegate, or drop. We also talk about experimenting with meeting days, protecting creative focus time, and adjusting your systems by season so you’re not burning out in the busiest months.

If you’ve tried every planner and still feel behind, this conversation will help you build a simple, repeatable rhythm that actually supports your business and your life.

Learn from Lauren

• Hell Yes Task Sorter (Notion template): https://laurenglynn.com/hellyes

• Connect with Lauren on Instagram: https://www.instagram.com/laurengconsulting/

More from Take Your Shot Collective

• Free community: https://takeyourshotcollective.com/community

• Business resources and tools: https://takeyourshotcollective.com/business-resources

• 1:1 coaching with Halle: https://takeyourshotcollective.com/coaching

• Instagram: https://www.instagram.com/takeyourshotcollective

• Content Strategy Boot Camp: https://takeyourshotcollective.com/content

090 - The truth about overnight success

Thu, 23 Oct 2025 04:00:00 -0500

Have you ever looked at someone else's business and wondered how they “made it” so quickly?

In this episode of the Take Your Shot Podcast, I’m pulling back the curtain on what “overnight success” really looks like—and why it’s almost always anything but overnight. I’m sharing real stories (including one from a YouTuber who worked for 10 years before seeing traction) and my own journey building a business that’s sustainable, fulfilling, and built on systems—not hustle.

If you’ve ever felt behind, burnt out, or unsure whether your hard work is ever going to pay off… this episode is for you.

You'll walk away with:

Why consistency is your most underrated advantage
How to build a business that can actually last
Why comparing your journey to someone else’s middle will always backfire
And what it takes to create momentum that compounds over time

Whether you're in year one or year ten of your business, this episode is your reminder that your work matters—and it’s working even when it doesn’t feel like it yet.

If you found this episode helpful, leave a review and share it with a friend who needs to hear this today.

089 - Three Things I Do in Every Consultation That Increase Bookings

Thu, 09 Oct 2025 04:00:00 -0500

Ever finish a consultation call and wonder if you really connected with the couple? In this episode, I’m sharing three intentional things I do in every single inquiry call that consistently lead to more bookings—without feeling salesy or scripted.

If you want to book more weddings, serve your couples better from the very first conversation, and create an experience that makes you the obvious choice—this one’s for you.

We’re talking about the power of asking better questions, making couples feel known, and guiding them in a way that builds trust right from the start.

You’ll walk away with simple changes you can make on your next call that could lead to your next “yes.”

More from Take Your Shot Collective:

Join our free online community: https://takeyourshotcollective.com/community

Free resources and discounts: https://takeyourshotcollective.com/business-resources

Coaching opportunities with Halle: https://takeyourshotcollective.com/coaching

Connect on Instagram: @takeyourshotcollective

088 - How to Actually Do It All (Without Burning Out) with Taylor Hedden

Thu, 25 Sep 2025 04:00:00 -0500

If you’ve ever looked at another entrepreneur and thought, “How is she doing it all?” — this one’s for you.

This week, I’m joined by systems and automation expert Taylor Hedden of Chanel & Lee. She’s a Dubsado specialist, a mom of two, a photographer, a podcast host, and the owner of a thriving consulting business. And somehow? She’s not drowning in her inbox.

In this episode, Taylor walks us through her journey from burned-out VA to building a business designed around her life — not the other way around. You’ll hear her exact process for building workflows, what to automate first, and how to stop spending your best energy on repetitive tasks. If you’re ready to create more space, serve your clients better, and actually enjoy running your business again… this is the episode for you.

What you’ll learn:

How Taylor got started with systems and automation — and why it changed everything
What she recommends automating first (and what’s not worth your time)
Why your brand voice matters more when automating — not less
The tool she says is the most underrated feature in Dubsado

Links & Resources:

• Taylor’s Free Client Experience Library: https://chanelandlee.com/the-ex-library

• Connect with Taylor on Instagram: https://www.instagram.com/chanelandlee

• Explore her services & shop: https://www.chanelandlee.com

Try Dubsado for free

More from Take Your Shot!

• Follow the podcast: https://www.instagram.com/takeyourshotcollective

• Grab my free business tools: https://takeyourshotcollective.com/business-resources

• Apply for coaching: https://takeyourshotcollective.com/coaching

087 - The three fears holding you back and how to overcome them

Thu, 11 Sep 2025 04:00:00 -0500

If there’s something you want — a dream, a vision, or a next step in your business — but you keep hitting a wall, this episode is for you. Because sometimes the thing standing in your way isn’t strategy… it’s fear.

In this episode of the Take Your Shot Podcast, I’m walking you through three of the most common fears I see over and over again — in my own life, in my students, and in other creatives trying to build something meaningful.

Each one can be sneaky. They show up as procrastination, people-pleasing, perfectionism, and overthinking — and they often disguise themselves as being “realistic.” But when you name them, you can move through them.

We’ll talk about what these fears sound like, how they show up, and practical ways to move forward anyway — because you don’t have to be fearless to take action. You just have to start.

Want support as you grow your business and move past the fear?

→ Apply for coaching: https://takeyourshotcollective.com/coaching

Resources + Links:

• Business resources & tools: https://takeyourshotcollective.com/business-resources

• Follow on Instagram: @takeyourshotcollective

If this episode hit home, send it to a friend or share your favorite takeaway on Instagram and tag me — I love hearing from you!

086 - UGC and Paid Travel Partnerships with Mallory Green

Thu, 28 Aug 2025 04:00:00 -0500

Curious about landing paid travel partnerships or diving into the world of user-generated content (UGC)? In this episode, I sit down with Mallory Green to talk about how she’s built a thriving content creation business centered around UGC and brand partnerships—especially in the travel and lifestyle space.

Mallory shares how she got started, the mindset shifts she had to make, and her top advice for creatives who want to work with brands—without having a massive audience. We talk about pricing your work confidently, negotiating with brands, and what it takes to build long-term brand relationships rooted in trust.

Whether you're new to content creation or looking to add a revenue stream beyond your service-based business, this episode will help you see what's possible.

Connect with Mallory Green

Website: www.reinsmarketing.com

Instagram: @ouitravelpodcast

More From Take Your Shot Collective

We're all about supporting and elevating creative business owners, and so along with our weekly business podcast, we have so much more to share with you! Get plugged in, take what you need, and let me know how I can continue to support you in your business.

Join our free online community: https://takeyourshotcollective.com/community
Free resources and discounts: https://takeyourshotcollective.com/business-resources
Coaching opportunities with Halle: https://takeyourshotcollective.com/coaching
Connect on Instagram: @takeyourshotcollective

If you enjoyed this episode of the Take Your Shot Podcast, don’t forget to leave a review and subscribe so you don’t miss an episode!

085 - The $8,000 Booking I Turned Down (and What It Taught Me About Integrity)

Thu, 14 Aug 2025 04:00:00 -0500

In this episode of the Take Your Shot podcast, I’m sharing the full story behind the $8,000 wedding I turned down. Not because it wasn’t good money. Not because I didn’t need the booking. But because it wasn’t aligned—and saying yes would’ve compromised the client’s experience, my values, and the kind of business I want to run.

We talk about how to trust your gut, how to navigate uncomfortable client conversations with kindness and professionalism, and what it looks like to serve with integrity—especially when the stakes are high.

If you’ve ever second-guessed a boundary or wondered how to stay client-first without getting walked over, this episode is for you.

Shop contracts from the Legal Paige https://thelegalpaige.com/?aff=804

More from Take Your Shot Collective:

• Join our free online community: https://takeyourshotcollective.com/community

• Download free tools and business resources: https://takeyourshotcollective.com/business-resources

• Learn more about 1:1 coaching with Halle: https://takeyourshotcollective.com/coaching

• Follow along on Instagram: https://instagram.com/takeyourshotcollective

• Content Strategy Boot Camp: https://takeyourshotcollective.com/content

084 - Mastering artificial lighting as a Photographer with Eden Strader

Thu, 31 Jul 2025 04:00:00 -0500

Are you still relying only on natural light and hoping for the best at every shoot? This week on the Take Your Shot podcast, I’m joined by Eden Strader—wedding photographer turned educator and artificial lighting queen. Eden breaks down why every photographer needs to learn how to use flash and how mastering artificial light can literally change everything for your business and creative confidence.

If you’ve ever felt intimidated by flash, unsure where to start, or convinced it’s only for certain styles, Eden is here to reframe it all. We talk about the biggest misconceptions, how to start small (even on a budget), and how learning artificial light can make you a better, more reliable photographer—no matter the situation.

Whether you’re shooting high-end weddings or creative sessions in tough lighting, this is a must-listen for photographers ready to uplevel.

✨ In this episode, we cover:

Why learning artificial light is an investment in your clients and your confidence
The biggest mental blocks holding photographers back from using flash
Gear recommendations for every budget (you don’t need to drop $3k to get started!)
Eden’s favorite flash and softbox setup—and why it matters
Simple ways to practice flash without using clients as your guinea pigs
Why mastering lighting leads to more creative freedom (and better client experience)

🔗 Resources & Links Mentioned

Connect with Eden Strader:

Website: https://edenstrader.com
In-Person Flash Photography Workshop: https://edenstrader.com/in-person-flash-photography-workshop
“Let’s Get Lit” Free Artificial Light Guide: https://edenstrader.com/let-s-get-lit-or-artificial-light-freebie
Instagram: @edenstrader
Podcast: That’s My Personal Business

More from Take Your Shot Collective:

Free Online Community: https://takeyourshotcollective.com/community
1:1 Coaching with Halle: https://takeyourshotcollective.com/coaching
Business Resources & Freebies: https://takeyourshotcollective.com/business-resources
Instagram: @takeyourshotcollective

🎙 If you enjoyed this episode of the Take Your Shot Podcast — be sure to follow, leave a review, and share it with a friend who’s ready to step up their game behind the camera. Your support means everything!

083 - Couples Plan Their Wedding Date Around Us: Here's How We've Built that Trust

Thu, 17 Jul 2025 04:00:00 -0500

Have you ever wondered what it takes to become the first vendor couples hire—before the planner, the venue, or even the date itself? In this episode of the Take Your Shot podcast, I’m sharing exactly how we’ve built that kind of trust in our brand and the intentional steps that made it possible.

We’ll talk about what couples are really looking for when they’re choosing who to hire, how to communicate your value clearly and consistently, and why connection always converts better than perfection. This isn’t about being everywhere or going viral—it’s about showing up in a way that makes people feel safe, excited, and ready to work with you.

Whether you’re in a saturated market or just trying to book more aligned clients, this episode will help you rethink how you’re building trust and positioning yourself in your business.

Resources & Links

• Join the Content Strategy Bootcamp: https://takeyourshotcollective.com/content

• Download tools and business resources: https://takeyourshotcollective.com/business-resources

• Join the free online community: https://takeyourshotcollective.com/community

• Follow on Instagram: https://instagram.com/takeyourshotcollective

• Get the Meta Glasses to record your own BTS: https://amzn.to/4eEzp6o

If this episode resonates with you, make sure you’re subscribed and leave a review. We’d love to hear what connected most and how you're building trust with your people.

082 - Data-Driven Business Strategy with Briana Wells of Flourish and Structure

Thu, 03 Jul 2025 04:00:00 -0500

How do you build a business that actually supports your life—not the other way around? In this episode of the Take Your Shot podcast, I sat down with Briana Wells, systems strategist and founder of Flourish and Structure, to talk about what it really means to create a business strategy grounded in data, structure, and intention.

We dive into how to approach your systems through the lens of sustainability and why understanding your numbers and backend processes is one of the most empowering things you can do as a creative entrepreneur. Briana shares practical tips for using data to drive decisions—from streamlining your client experience to evaluating when and how to scale.

If you’ve ever felt like you're running on autopilot or reacting to every fire that pops up, this conversation is your invitation to pause, reflect, and build smarter. Briana breaks down how to make data feel approachable, where to start if you're not "a systems person," and how to set up a structure that actually gives you more freedom and clarity.

Whether you're trying to optimize your onboarding, refine your client workflows, or prepare your business for growth, this episode will help you see your numbers and systems not just as back-end tasks—but as key pieces of your strategy.

Resources Mentioned

Connect with Briana Wells: https://flourishandstructure.com

Follow Briana on Instagram: https://www.instagram.com/flourishandstructure

More From Take Your Shot Collective

Join the free online community: https://takeyourshotcollective.com/community

1:1 coaching with Halle: https://takeyourshotcollective.com/coaching

Business resources and tools: https://takeyourshotcollective.com/business-resources

Instagram: https://www.instagram.com/takeyourshotcollective

If this episode helped you think differently about your backend strategy or gave you practical ways to move forward, we’d love for you to leave a review and share the episode with a fellow creative. Thanks for tuning in.

081 - How to get out of the grind of busy season

Thu, 19 Jun 2025 04:00:00 -0500

Are you deep in wedding season and feeling totally overwhelmed? Whether your editing queue is stacked sky-high, your inbox is overflowing, or social media has taken a back seat—you are not alone. In this episode, I’m walking you through how to actually thrive during busy season as a wedding photographer, instead of just surviving it.

I’m sharing how I used to feel completely burned out every summer and what finally helped me turn things around. From managing your calendar and batching client sessions to setting boundaries, organizing workflows, and outsourcing editing—you’ll walk away from this episode with practical ways to take back control and make your business more sustainable. You don’t have to live in constant chaos to be successful. Let’s get things back on track so you can keep growing your business and still have a life outside of it.

If you’re feeling stressed, behind, or out of rhythm, this is your permission to reset.

More from Take Your Shot Collective

We're here to help you build a sustainable, successful business that actually fits your life.

Join the 3-day boot camp and check out all our other resources like dubsado and imagine AI:: https://takeyourshotcollective.com/business-resources
Coaching with Halle: https://takeyourshotcollective.com/coaching
Free online community: https://takeyourshotcollective.com/community

080 - Gaining visibility and getting in the Room with Liz Banfield

Thu, 05 Jun 2025 04:00:00 -0500

Are you relying too much on Instagram and wondering how to build a more sustainable, relationship-driven business? In this episode of the Take Your Shot Podcast, I chat with renowned wedding photographer Liz Banfield about the power of relationships, long-term strategy, and showing up offline to build a business that lasts.

Liz has been a wedding and editorial photographer for over 25 years, with features in top publications like Martha Stewart Weddings, Vogue, and Harper’s Bazaar. In our conversation, she shares how nurturing connections—both in-person and online—has fueled her career. She opens up about her early days in advertising, what helped her stand out in the wedding industry, and her approach to long-term success in a fast-changing world.

Whether you're new to wedding photography or ready to level up your brand, you'll walk away from this episode with tangible ways to get in the room, build your network, and position yourself for high-end visibility.

Learn more about WIPA - Wedding Industry Professionals Association

WIPA Website: https://www.wipa.org/

WIPA Minneapolis: https://www.wipa.org/minneapolis/

Connect with Liz Banfield

Instagram (Weddings): @lizbanfieldweddings

Instagram (Editorial + Brand): @lizbanfield

Website: lizbanfield.com

To request Liz’s freebie "10 Tips to Jumpstart Your Business," mention the Take Your Shot Podcast in your message via her contact form on her website!

More from Take Your Shot Collective

We're all about supporting and elevating creative business owners, and along with our weekly podcast, we’ve got even more to help you grow:

• Join our free online community: https://takeyourshotcollective.com/community

• Download free resources and exclusive discounts: https://takeyourshotcollective.com/business-resources

• Learn more about 1:1 coaching with Halle: https://takeyourshotcollective.com/coaching

• Connect on Instagram: https://www.instagram.com/takeyourshotcollective

If you enjoyed this episode, don’t forget to subscribe and leave a review so you never miss a conversation that will help you build a business that supports your life.

079 - How AI can help you optimize your life and business with Callan Faulkner

Thu, 22 May 2025 04:00:00 -0500

Are you still doing tasks in your business that drain your time and energy? In this episode of the Take Your Shot podcast, I’m joined by Callan Faulkner, founder of The Uncommon Business and expert in AI strategy, automation, and time-saving systems. Callan breaks down how AI tools can help creative business owners streamline their operations, make decisions faster, and reclaim hours of their week.

We talk about what AI actually is, how it works behind the scenes, and how you can start using tools like ChatGPT, Claude, and Perplexity to make everyday tasks—from client communication to content writing to bookkeeping—more efficient. Callan also shares real examples of how she uses AI daily in her own business and how you can apply those strategies to yours.

Whether you’re a wedding photographer, coach, or service provider, this episode is your invitation to rethink how you’re spending your time—and how AI can support you in doing more of what you’re truly meant to do.

Resources Mentioned

Callan’s Website: https://reioptimize.com
Callan’s Instagram: https://www.instagram.com/callanfaulkner
Claude (for content writing and SOPs): https://claude.ai
Perplexity (for research): https://www.perplexity.ai
ChatGPT (for everyday automation): https://chat.openai.com
Fireflies AI (for meeting notes and action items): https://fireflies.ai
The Uncommon Business Masterclass: Visit https://theuncommonbusiness.co for upcoming trainings

More From Take Your Shot Collective

Free Online Community: https://takeyourshotcollective.com/community
1:1 Coaching with Halle: https://takeyourshotcollective.com/coaching
Business Tools and Resources: https://takeyourshotcollective.com/business-resources
Instagram: https://www.instagram.com/takeyourshotcollective

If you enjoyed this episode and learned something new, leave a review and subscribe so you don’t miss what’s coming next.

078- Adapting your business to the new normal with Sam Jacobson

Thu, 08 May 2025 04:00:00 -0500

What if the real reason you’re not booking weddings isn’t about your pricing—but about how easy (or hard) you’re making it for your couples to say yes?

In this episode, I sat down with Sam Jacobson, wedding industry sales and marketing expert and founder of Ideaction Consulting, to talk about what’s actually happening in the post-pandemic wedding industry and what smart business owners can do to adapt, connect with today’s buyers, and create a business that lasts.

Sam breaks down the biggest mistakes vendors are making right now, why Gen Z couples shop differently, and exactly how to make your website, pricing, and inquiry process more effective. Whether you’re struggling to get inquiries, hearing crickets on your proposals, or just feeling stuck in this “new normal,” this episode is packed with practical insights and real talk you need to hear.

In This Episode, We Cover:

Why the “golden age” of weddings is over—and what that means for your business
The most common friction points that drive couples away (and how to fix them)
How to communicate value without overselling
Pricing do’s and don’ts for today’s market
Key KPIs Sam tracks to monitor business health
How to make your brand experience consistent across all touch points
What you actually need before raising your prices again

Connect with Sam Jacobson from Ideaction Consulting:

Instagram: www.instagram.com/ideactionconsulting
Website: https://ideactionconsulting.com
Get 50% off a website and copy audit: https://ideactionconsulting.thrivecart.com/website-review-and-copy-audit/?coupon=HALFOFFBUNDLE
Podcast: Own Your Business
Services: Website audits, proposal reviews, full sales process strategy, and more

077 - How to Pitch Yourself for More Visibility without Feeling Salesy with Genieva Davidson

Thu, 24 Apr 2025 04:00:00 -0500

Getting featured in publications, podcasts, and blogs isn’t just for the "big names" in the industry—it’s for YOU, too. In this episode of the Take Your Shot podcast, I sit down with Genieva Davidson, PR strategist and founder of Genieva Bliss Media, to break down the exact steps you need to take to successfully pitch yourself for press features, speaking gigs, and guest collaborations.

We’re talking about how to get in front of the right people, where to find media opportunities, and common mistakes to avoid when pitching yourself. If you want to boost your visibility, increase your SEO, and build credibility in your industry, this episode is packed with actionable tips to help you get started today.

In This Episode, We Cover:

✔️ Why pitching yourself is essential for growing your business (especially for photographers!)

✔️ Where to find press opportunities and how to know which ones are worth your time

✔️ Step-by-step guide to writing a winning pitch (and the biggest mistakes to avoid)

✔️ How getting featured improves your SEO and long-term visibility

✔️ The difference between warm and cold pitching and when to use each

✔️ Tools and platforms to find media requests (like Source of Sources and Qwoted)

✔️ How AI can hurt your chances of getting published—and what to do instead

Resources & Links Mentioned:

Connect with Genieva Davidson:
Website: https://www.genievablissmedia.com
Instagram: @genievablissmedia

Genieva'sOffers:

Pitching & PR Platforms Genieva Recommends:

Source of Sources (SOS) – Free press requests delivered to your inbox
Qwoted – Connects experts with journalists looking for sources

More From Take Your Shot Collective:

Join the Free Take Your Shot Collective Community: https://takeyourshotcollective.com/community
1:1 Coaching with Halle: https://takeyourshotcollective.com/coaching
More Business Resources & Freebies: https://takeyourshotcollective.com/business-resources

076 - Confidently Sell with Feel-Good messaging with Isobel Griffin

Thu, 10 Apr 2025 04:00:00 -0500

Selling doesn’t have to feel pushy or uncomfortable and how you approach your messaging makes all the difference. In this episode, I’m joined by Isobel Griffin, a copywriter specializing in ethical, feel-good messaging, to talk about how to confidently sell in a way that feels natural and aligned.

We talk about how to craft messaging that makes clients excited to book and mindset shifts that make a difference. Whether you’re struggling with confidence in your sales process or just want to refine your messaging, this episode is packed with practical tips to help you attract your ideal clients while staying true to your values.

What You’ll Learn in This Episode

Why ethical marketing builds stronger client relationships
How to confidently communicate your value without feeling pushy
Three powerful sales strategies: Comparison, Common Enemy, and the IKEA Effect
Why clarity in your offers makes it easier for clients to say yes
How shifting your mindset around selling can lead to better results
How feel-good marketing helps you attract more aligned clients

Links & Resources

Connect with Isobel Griffin

Resources from Take Your Shot Collective

075 - How to prioritize and strategize your workload

Thu, 27 Mar 2025 04:00:00 -0500

Running a creative business takes a lot of time, energy, and focus. We love to create, but when it comes to having time for the back end of our business and actually working on the business, it can feel overwhelming. Have you ever struggled to know what to focus on, what to prioritize, and what will make the most impact in your business? Well then, you're going to love this episode!

Hosted by Halle Heather, this episode covers:

How to think about and plan out your workload
A strategic ranking system for analyzing passion and impact
How to determine which tasks to prioritize
What to outsource and tips for doing so effectively
Setting yourself up for success in the long run

More From Take Your Shot Collective

I'm all about supporting and elevating creative business owners, and so along with our weekly business podcast, we have so much more to share with you! Get plugged in, take what you need, and let me know how I can continue to support you in your business.

Free Online Community: Join here
1:1 Coaching with Halle: Learn more
Business Resources: Explore resources
Let's connect on Instagram!! https://www.instagram.com/takeyourshotcollective

074 - Following Curiosity: How to Pivot and Build a Creative Career with Made by Molly Jo

Thu, 13 Mar 2025 04:00:00 -0500

Have you ever felt the pull to pivot in your career but weren’t sure where to start? In this episode of the Take Your Shot podcast, I sit down with Molly Jo, a creative entrepreneur who turned her passion for calligraphy into a thriving career in murals, branding, and large-scale art. We talk about what it means to follow your curiosity, take risks, and trust the process—even when you don’t have it all figured out. Molly shares how she navigated big career shifts, built confidence in her work, and ultimately created a business that aligns with her passion. If you're a creative entrepreneur looking for inspiration and permission to pivot, this episode is for you!

Resources Mentioned:

Connect with Molly Jo: Instagram | Website
Join the Free Take Your Shot Collective Community: https://takeyourshotcollective.com/community
1:1 Coaching with Halle: https://takeyourshotcollective.com/coaching
Business Resources & Tools: https://takeyourshotcollective.com/business-resources

Did You Find This Helpful?

If you enjoyed this episode of the Take Your Shot Podcast, don’t forget to leave us a review and subscribe so you don’t miss an episode!

Subscribe on Apple Podcasts: https://podcasts.apple.com
Follow on Spotify: https://spotify.com

Let’s connect! Follow along on Instagram for more tips, stories, and support for creative entrepreneurs like you.

Instagram: @takeyourshotcollective – https://www.instagram.com/takeyourshotcollective

073- How to shift your mindset around sales with Ashleigh Raddatz

Thu, 27 Feb 2025 04:00:00 -0500

Do you ever feel awkward or uncomfortable when it comes to selling your photography services or products? You’re not alone! In this episode, I sit down with Ashleigh Raddatz, full-time photographer and founder of the Documentary Family Photographers (DFP) Community, to talk about how to shift your mindset around sales and make the process feel natural, easy, and even enjoyable.

Ashleigh shares how selling is really just consulting, and why reframing it this way can take the pressure off and make it easier to sell with confidence. Whether you struggle with pricing, presenting offers, selling print products, or closing the sale, this episode will give you practical tips to make sales feel like second nature—without the pressure or sleazy tactics.

In This Episode, We Cover:

Why selling doesn’t have to feel pushy—and how to make it a conversation instead
The biggest mistake photographers make in their sales process
When and how to confidently present your offers
Why planting the seed early in the client journey leads to more print and product sales
Small shifts you can make today to book more of the right clients

Resources & Links Mentioned:

Connect with Ashleigh Raddatz:
Instagram: @documentaryfamilyphotogs
Website: https://www.dfpeducation.com/
More From Take Your Shot Collective:
Join the Free Take Your Shot Collective Community: https://takeyourshotcollective.com/community
1:1 Coaching with Halle: https://takeyourshotcollective.com/coaching
More Business Resources & Freebies: https://takeyourshotcollective.com/business-resources

Did You Find This Helpful?

If you enjoyed this episode of the Take Your Shot Podcast, don’t forget to leave us a review and subscribe so you don’t miss an episode!

Subscribe on Apple Podcasts: Click Here
Follow on Spotify: Click Here

Let’s connect on Instagram for more tips, strategies, and inspiration for creative entrepreneurs like you!

📲 Instagram: @takeyourshotcollective – Follow Here

072 - How to Book More Clients with Dubsado Custom Proposals with Kelly McCracken

Thu, 13 Feb 2025 04:00:00 -0500

Are you making it harder than it needs to be for your clients to book with you? In this episode, I’m joined by Kelly McCracken, a certified Dubsado specialist, to break down how Dubsado’s custom proposals can streamline your booking process and increase your conversion rate. We chat about what makes Dubsado stand out from other CRMs, the power of custom proposals, and how to create an effortless client experience.

Whether you’re a photographer, wedding vendor, or service-based business owner, this episode is packed with actionable strategies to simplify your workflow and get more clients to say yes faster.

What You’ll Learn in This Episode

What sets Dubsado apart from other CRMs
How custom proposals work—and why they’re a game changer
A simple way to structure proposals for higher conversions
The importance of reducing friction in your client’s booking process
How to make your proposals on-brand and visually seamless
Other ways Dubsado can automate and simplify your business

Connect with Kelly McCracken

Links & Resources

Try Dubsado

Resources from Take Your Shot Collective

If you enjoyed this episode, don’t forget to subscribe and leave a review—it helps us keep bringing you the best content to grow your business.

071 - How a CRM Can Simplify Your Business with Perry Smith from Inly

Thu, 30 Jan 2025 04:00:00 -0500

Running a creative business is about more than just doing what you love—it’s about managing clients, sending invoices, signing contracts, and staying organized. If you’ve ever felt overwhelmed by the backend of your business, this episode is for you!

I sat down with Perry Smith, photographer-turned-tech-founder, to talk about why every creative business owner needs a CRM and how Inly is making the process easier than ever. Perry shares how Inly simplifies client communication, automates workflows, and ultimately helps you get paid faster—without the hassle.

If you’re still using spreadsheets, sticky notes, or outdated systems to manage your business, now’s the time to level up. Let’s talk about how the right CRM can save you time, energy, and stress in 2025!

In This Episode, We Cover:

What a CRM is and why every creative entrepreneur needs one
How Inly simplifies contracts, invoices, proposals, and workflows
The importance of protecting your creative energy by automating the admin work
Why some CRMs don’t actually have your best interest in mind (and what to look for instead!)
The migration process: How to switch from another CRM without the headache
Exciting features Inly is rolling out in 2025

Resources & Links Mentioned:

Try Inly for Free: www.inly.com
Exclusive Discount: Use code TAKEYOURSHOT10 for 10% off your monthly or annual plan
Follow Inly on Instagram: @inly.io
Join the Free Take Your Shot Collective Community: Join Now
1:1 Coaching with Halle: Learn More
More Business Resources: Explore Here

Did You Find This Helpful?

If you enjoyed this episode of the Take Your Shot Podcast, don’t forget to leave us a review and subscribe so you don’t miss an episode!

070 - Start Stop Continue: Reflecting and planning for 2025

Thu, 16 Jan 2025 04:00:00 -0500

Start Stop Continue: Reflecting and Planning for 2025

It’s a new year, and with that comes fresh opportunities to reflect, plan, and set the tone for the months ahead. In this episode of the Take Your Shot podcast, I walk you through the Start, Stop, Continue method I use to reflect on what’s working, what needs to change, and where to focus for the year ahead. Whether you’re a photographer, creative entrepreneur, or simply someone looking for clarity, this episode will inspire you to approach 2025 with intentionality.

In This Episode, We Cover:

The Start, Stop, Continue method for deep reflection and planning
Why starting new habits requires making space by stopping old ones
How to focus on high-impact activities in your business
Simplifying life and business for more efficiency and ease
The importance of getting in the room with people who inspire you
How to find accountability and surround yourself with a supportive community

Did You Find This Helpful?

If you enjoyed this episode of the Take Your Shot Podcast, don’t forget to leave us a review and subscribe so you don’t miss an episode!

Subscribe on Apple Podcasts: https://podcasts.apple.com
Follow on Spotify: https://spotify.com

Thank you for tuning in! Let’s connect on Instagram, where I share more tips and support for creative entrepreneurs like you!

069 - Optimizing pic-time sales with Tessa Lange

Fri, 13 Dec 2024 04:00:00 -0500

Are you making the most of Pic-Time to streamline your workflow and boost your print sales? In this episode, I chat with Tessa Lange, an experienced wedding and family photographer, about her favorite Pic-Time features and strategies for optimizing gallery organization, automating sales, and increasing revenue. Tessa shares practical tips for simplifying the client experience while maximizing your time and creativity. Whether you're new to Pic-Time or looking to take your gallery sales to the next level, this episode is packed with actionable insights!

Connect with Tessa: Contact Tessa

Tessa's Instagram: @tessajunelange

Learn more about pic-time: Pic-time

Free Online Community: Join Now

1:1 Coaching with Halle: Learn More

More Business Resources: Explore Resources

068 - Should you ever offer discounts?

Mon, 02 Dec 2024 04:00:00 -0500

Should you offer discounts in your photography or creative business? In this episode, I’m breaking down the pros and cons of offering discounts, sharing the types of discounts that work best, and providing tips on how to navigate the process without devaluing your work. Whether it’s promotional discounts, personalized offers, or early-bird deals, this candid conversation will help you approach discounting with clarity and intention. Let’s dive into how to make discounts work for your business without compromising your value.

Resources Mentioned:

The Legal Paige: Contracts for photographers and creatives: https://thelegalpaige.com/?aff=551
Pic-Time: Gallery delivery and print sales platform: https://lullephoto.pic-time.com/referral
1:1 Coaching with Halle: Customized support to grow your business: https://takeyourshotcollective.com/coaching
Free Online Community: Connect with other creative entrepreneurs: https://takeyourshotcollective.com/community
Instagram: Follow @takeyourshotcollective for tips and support: https://www.instagram.com/takeyourshotcollective

Thank you for tuning in! If you enjoyed this episode, don’t forget to subscribe and leave a review. See you next week!

067 - Stop valuing profits over people

Mon, 25 Nov 2024 04:00:00 -0500

Are you putting profits before people in your business? In this episode of the Take Your Shot podcast, I dive deep into the heart of what it means to truly serve your clients. We’re talking about navigating conflicts, offering exceptional client experiences, and creating a business that prioritizes relationships over revenue. This isn’t about abandoning your boundaries—it’s about finding ways to balance empathy and professionalism to build a thriving, sustainable business.

In This Episode, We Cover:

Why contracts are essential but shouldn’t be used as a barrier to client satisfaction
Navigating tough client scenarios with grace and humility
How going above and beyond creates trust and lasting client relationships
Real-life examples of handling unexpected challenges while maintaining professionalism
The long-term benefits of prioritizing people over profits in your business

Links Mentioned:

Need a solid contract? Check out The Legal Paige: https://thelegalpaige.com/?aff=551
Join our free Take Your Shot Collective community to connect with other creative entrepreneurs: https://takeyourshotcollective.com/community

066 - Adding income streams to your photography business

Tue, 19 Nov 2024 04:00:00 -0500

Description:

As we head into the slower (or strategy!) season for wedding photographers, are you wondering how to keep the income flowing? In this episode, I’m sharing practical ways to add new income streams using the skills you already have. From mini sessions to headshots, second shooting, and even marketing support for your peers, there are so many opportunities to diversify your offerings while building relationships and serving your community.

We’ll also chat about structuring payment plans for more consistent income, pivoting when an idea doesn’t work, and staying proactive in your business. Whether you’re looking for ways to fill your calendar or just want to explore new opportunities, this episode will inspire you to think creatively about your photography business.

What You’ll Learn in This Episode:

How to structure payment plans for consistent off-season income
Creative ways to offer services like mini sessions, headshots, and branding photography
The benefits of second shooting and assisting other photographers
Supporting industry peers with culling, editing, and marketing services
Why diversifying your income can strengthen your business

Ready to explore these ideas and more? Let’s dive in!

Links and Resources Mentioned:

Apply for Coaching withe Halle: https://takeyourshotcollective.com/coaching
Join the free online community: https://takeyourshotcollective.com/community

Connect with Me:

Instagram: @takeyourshotcollective

065 - Scaling Your Business Without Sacrifice with Ashley Ebert

Mon, 11 Nov 2024 04:00:00 -0500

Are you wondering how to scale your wedding business without burning out? In this episode of the Take Your Shot podcast, I chat with Ashley Ebert, founder of the Simply Elegant Group and The Abundance Group, about the key strategies you need to grow your business sustainably. Ashley shares her approach to building strong relationships, managing your data, and expanding your team for long-term success.

In This Episode, We Cover:

Recognizing the signs that it’s time to scale
How to build powerful vendor relationships and partnerships
Focusing on better clients, not just more clients
Building and leading a team for sustainable growth
Using data to make smarter scaling decisions

Links Mentioned:

Connect with Ashley Ebert:

Website: Simply Elegant Group - https://simplyelegantgroup.com

Website: The Abundance Group - https://theabundance.group

Did You Find This Helpful?

If you enjoyed this episode of the Take Your Shot Podcast, don’t forget to leave us a review and subscribe so you don’t miss an episode!

Subscribe on Apple Podcasts: https://podcasts.apple.com
Follow on Spotify: https://spotify.com

Thank you for tuning in! If you found this conversation helpful, let’s connect on Instagram, where I share more tips and support for creative entrepreneurs like you.

Instagram: Take Your Shot Collective: https://www.instagram.com/takeyourshotcollective

064 - Holding Space for Rest and Gratitude During a Busy Season

Mon, 04 Nov 2024 04:00:00 -0500

Are you feeling overwhelmed with a busy season of work, life, or both? In this episode of the Take Your Shot Podcast, we’re diving into practical ways to reclaim balance, hold space for rest, and find gratitude—even in the busiest of seasons.

After a non-stop fall, I’m sharing my reflections on how easy it is to lose sight of our own needs while juggling endless to-do lists and client deadlines. We’ll explore ways to refocus on what matters, including tips on staying organized, setting boundaries, and embracing gratitude for the journey. I’ll also be sharing insights on tools and workflows that help streamline the process, like Imagine AI, Aftershoot, and ClickUp, to save time and reduce stress.

Join me for a real and honest look at what it takes to step back, breathe, and find purpose—even when the pace of life speeds up. If you’re a high achiever, business owner, or anyone feeling stretched thin, this episode is for you!

Resources:

Try Imagen AI and get 1000 photos edited for FREE using this link: 1000 free Imagen Credits
Other resources and discounts: Our Favorite Resources
apply for 1:1 Coaching with Halle

Let's Connect!!!

Leave a review if you enjoyed the episode!
Say hi on Instagram: @takeyourshotcollective

063 - Your work won't market itself with Tayler Cusick Hollman from ENJI

Mon, 28 Oct 2024 04:00:00 -0500

Are you struggling to get consistent results from your marketing efforts? In this episode of the Take Your Shot podcast, I sit down with Tayler Cusick Hollman, a marketing consultant turned tech founder, to dive into the common mistakes business owners make when it comes to marketing. Tayler shares actionable advice on how to create a marketing strategy that works, why consistency is key, and how to avoid relying too heavily on social media or referrals alone.

In This Episode, We Cover:

Why marketing is often the first task business owners neglect
Common marketing mistakes, including relying solely on your work to sell itself
The importance of having a well-structured website with optimized SEO
Why you need to show up in your marketing by sharing your face and story
Creating a balanced marketing strategy with multiple channels: social media, blogging, and email marketing
How to build a “marketing machine” that drives consistent leads for your business

Links Mentioned:

Connect with Tayler Cusick Hollman:

Website: www.inji.co

Instagram: @inji_co

Did You Find This Helpful?

If you enjoyed this episode of the Take Your Shot Podcast, don’t forget to leave us a review and subscribe so you don’t miss an episode!

Subscribe on Apple Podcasts: https://podcasts.apple.com
Follow on Spotify: https://spotify.com

Thank you for tuning in! If you found this conversation helpful, let’s connect on Instagram, where I share more tips and support for creative entrepreneurs like you.

Instagram: Take Your Shot Collective: https://www.instagram.com/takeyourshotcollective

062 - Creative Strategies for Moving Markets with Kari Bjorn

Mon, 21 Oct 2024 04:00:00 -0500

Are you a wedding photographer thinking about moving to a new market? Or maybe you’re looking to improve your SEO and build a presence in multiple locations? In this episode of the Take Your Shot podcast, I sit down with Kari Bjorn, a destination wedding photographer who has successfully navigated moving his business across markets. Kari shares his expert strategies for managing a business move, producing content for new markets, and leveraging SEO techniques like backlinks to boost your search ranking.

In This Episode, We Cover:

How to audit and update your website when moving markets
The importance of producing content for your new location
Strategies for building backlinks and improving SEO
The power of being the first to write about new venues in your area
How to use real-life networking and Facebook groups to connect with local clients

Links Mentioned:

Connect with Kari Bjorn:

Website: www.karibjorn.com

Instagram: @karibjorn_

Kari also offers SEO consultations and one-on-one coaching calls for wedding photographers.

Did You Find This Helpful?

If you enjoyed this episode of the Take Your Shot Podcast, don’t forget to leave us a review and subscribe so you don’t miss an episode!

Subscribe on Apple Podcasts: https://podcasts.apple.com
Follow on Spotify: https://spotify.com

Thank you for tuning in! If you found this conversation helpful, let’s connect on Instagram, where I share more tips and support for creative entrepreneurs like you.

Instagram: Take Your Shot Collective: https://www.instagram.com/takeyourshotcollective

061 - Easy ways to optimize your website for SEO with Rachel Woods

Mon, 14 Oct 2024 04:00:00 -0500

Are you ready to make your website more effective and user-friendly? In this episode of the Take Your Shot podcast, I sit down with SEO and marketing expert Rachel Woods to discuss essential tips for optimizing your website for both user experience and SEO. Whether you’re a creative business owner or photographer, Rachel shares actionable advice on improving your site’s performance, increasing visibility, and converting visitors into clients.

In This Episode, We Cover:

Why your website’s mobile performance matters most for SEO
Common mistakes in website SEO and how to fix them
Tools for auditing your site’s performance, including PageSpeed Insights and UberSuggest
Practical tips for optimizing image sizes, alt text, and meta descriptions
How to audit and fix broken links to improve your site’s ranking

Links Mentioned:

Free SEO Resources:
Page Speed Insights
UberSuggest
Broken Link Checker
TinyPNG
My Website Image Workflow (this blog post goes through the steps Rachel discussed on the pod)
Contact Me & Free Tips/Tools:
Rachel's Website
Rachel's Blog (lots of free resources!)
Join Rachel's Email List (2x per month tips and tools)
Rachel's Free SEO Toolkit
Instagram: @woodsmarcom
LinkedIn: Rachel A. Woods

Did You Find This Helpful?

If you enjoyed this episode of the Take Your Shot Podcast, don’t forget to leave us a review and subscribe so you don’t miss an episode!

Thank you for tuning in! If you found this conversation helpful, let’s connect on Instagram, where I share more tips and support for creative entrepreneurs like you.

Instagram: Take Your Shot Collective

Episode Show Notes: https://takeyourshotcollective.com/how-to-optimize-your-website-for-seo-and-user-experience-with-rachel-woods/

060 - Closing more consultations with Nikki Rausch

Mon, 07 Oct 2024 04:00:00 -0500

Are you a creative business owner who cringes at the thought of sales? In this episode of the Take Your Shot podcast, I sit down with Nikki Rausch, CEO of Sales Maven, to discuss how you can approach selling in a way that feels natural, authentic, and not pushy. Nikki’s expertise in sales and neurolinguistic programming will help you reframe the sales process into something collaborative and confidence-boosting.

In This Episode, We Cover:

How to reframe sales as a collaborative process rather than a “convincing game”
The 5-Step Selling Staircase framework for successful sales
Tips for creating a powerful introduction and making the right first impression
How to ask the right questions during a discovery call
Presenting your proposal and closing without feeling awkward or pushy
The concept of inviting clients to work with you, rather than "selling" to them

Links Mentioned:

Download Nikki’s Free E-Book: "Closing the Sale" for tips on boosting your confidence during the closing process. Get it here

Connect with Nikki Roush:

Did you find this helpful?

If you enjoyed this episode of the Take Your Shot Podcast, don’t forget to leave us a review and subscribe so you don’t miss an episode!

Thank you for tuning in! If you found this conversation helpful, let’s connect on Instagram, where I share more tips and support for creative entrepreneurs like you.

Instagram: Take Your Shot Collective

Episode Show Notes: https://takeyourshotcollective.com/selling-without-feeling-salesy-insights-from-nikki-rausch/

059 - Leveraging Styled Shoots to Network with Katy Murray

Mon, 30 Sep 2024 04:00:00 -0500

Are you looking to build stronger connections in the wedding photography industry? In this episode of the Take Your Shot podcast, I chat with Katy Murray from the Ginger Biz podcast about how to leverage styled shoots to expand your network. Katy shares her journey from photography to becoming a human resources professional and how she has used styled shoots not just to build her portfolio but to create meaningful relationships with other vendors and professionals in the industry.

We dive into strategies for hosting styled shoots that go beyond just taking pretty pictures. Katy explains how to use these shoots as a tool for networking and getting your name out there, leading to more opportunities, publications, and real wedding bookings. Whether you're new to styled shoots or looking to enhance your networking game, this episode is packed with actionable insights.

Key Takeaways:

How to use styled shoots for networking and not just for building a portfolio
Tips on choosing the right vendors and creating meaningful connections
The importance of follow-up and maintaining relationships
Best practices for coordinating styled shoots and ensuring everyone benefits

Follow Katy Murray:

Follow me on Instagram

Instagram: Take Your Shot Collective

More From Take Your Shot Collective

We're all about supporting and elevating creative business owners, and so along with our weekly business podcast we have so much more to share with you! Get plugged in, take what you need, and let me know how I can continue to support you in your business!

Join our free online community

Free resources and discounts!

Coaching opportunities with Halle

More business resources

Did you find this helpful?

If you enjoyed this episode of the Take Your Shot Podcast, don’t forget to leave us a review and subscribe so you don’t miss an episode!

Subscribe on Apple Podcasts

Follow on Spotify

Episode Show Notes:

https://takeyourshotcollective.com/how-photographers-can-leveraging-styled-shoots-to-build-their-network/

Thank you for tuning in! If this episode was helpful, share it on your story and tag me—I’d love to hear how you’re leveraging styled shoots to network and grow your photography business. Let’s keep the conversation going!

058 - Automating and selling out your Mini Sessions

Mon, 23 Sep 2024 04:00:00 -0500

Tips for automating and selling out your mini sessions

Are you thinking about hosting mini sessions this season but unsure how to make them successful? In this episode of the Take Your Shot podcast, I’m diving into all things mini sessions! Whether you love them or feel like you’ve struggled to make them work in the past, I’m sharing practical tips from my own experience to help you succeed.

We’ll cover everything from what mini sessions are, how to structure them, marketing strategies, pricing, and even mistakes I’ve made so you can avoid them. I’ll also share ideas for making the booking process easy for both you and your clients, using tools like Dubsado and PickTime to automate the process and deliver an amazing client experience.

Key Takeaways:

How to define and structure mini sessions for your business
Finding the right pricing sweet spot for your target audience
Marketing strategies, including email lists, social media, and incentives
Tools for automating the booking process and delivering galleries
Post-session upselling tips to increase your revenue

Connect with me on Instagram:

Instagram: Take Your Shot Collective

Tools and resources

Episode Show Notes: https://takeyourshotcollective.com/tips-for-automating-and-selling-out-your-mini-sessions/

Thank you for tuning in! If you’re hosting mini sessions this year or have questions, reach out to me on Instagram—I’d love to hear your plans and help support you. Don’t forget to subscribe for more tips on running a successful photography business!

057 - How cornerstone content plays a role in SEO strategy with Eden Sloboth

Mon, 16 Sep 2024 04:00:00 -0500

Are you struggling to get your website noticed? Have you ever wondered how cornerstone content can boost your SEO strategy and drive qualified traffic to your site? In this episode of the Take Your Shot podcast, I sit down with SEO expert Eden Sloboth, founder of Maven Made Copy, to discuss the importance of cornerstone content in transforming your website's SEO strategy.

We dive into what cornerstone content is, how to choose the right topics, and why it’s a game-changer for improving search engine rankings. Eden shares practical tips for structuring your cornerstone posts, optimizing for keywords, and maintaining fresh, updated content to keep Google interested.

Key Takeaways:

What cornerstone content is and how it can transform your website
How to choose the right cornerstone topics for your business
The SEO advantages of cornerstone content in ranking for more keywords
Tips for structuring and updating your cornerstone blog posts
Tools for keyword research and practical steps to get started

Connect with Eden Sloboth:

Resources Mentioned:

Download Eden’s free blogging template here
Get your free SEO Ebook here
Access the brand audit workbook here

Follow me on Instagram:

Instagram: Take Your Shot Collective

More From Take Your Shot Collective

Join our free online community

Free resources and discounts!

Coaching opportunities with Halle

More business resources

Did you find this helpful?

If you enjoyed this episode of the Take Your Shot Podcast, don’t forget to leave us a review and subscribe so you don’t miss an episode!

Subscribe on Apple Podcasts

Follow on Spotify

Episode Show Notes:

https://takeyourshotcollective.com/how-cornerstone-content-plays-a-role-in-seo-strategy-with-eden-sloboth/

056- Leveraging Email Marketing to Grow Your Photography Business with Kendra Swalls

Mon, 09 Sep 2024 04:00:00 -0500

Are you looking to grow your photography business and connect with clients on a deeper level? In this episode of the Take Your Shot podcast, I chat with Kendra Swalls, a marketing expert, photographer, and host of the Girl Means Business podcast. Kendra shares her insights on how photographers can effectively use email marketing to build strong client relationships, increase bookings, and create a sustainable business model.

We dive into why email marketing is a foundational strategy that every photographer should embrace. Kendra talks about common misconceptions, the importance of nurturing your email list, and practical tips on creating lead magnets that attract your ideal clients. She also covers how to segment your audience, craft engaging emails, and leverage automations to save time and maintain consistent communication.

Key Takeaways:

The importance of building an email list from the start of your business
How to create lead magnets that appeal to your ideal clients
Strategies for nurturing your email list and turning subscribers into loyal customers
Tools and platforms for building and managing your email marketing

Connect with Kendra Swalls:

Looking to grow your business even more? Check out my business resources page:

Take Your Shot Collective Business Resources

Interested in 1:1 coaching to take your photography business to the next level? Learn more here:

1:1 Coaching with Halle

JOIN US IN ARIZONA for our next workshop!!!

Apply to the workshop! Use code “TYS600” to get an additional $600 off!

Link to Apply

Follow me on Instagram

Instagram: Take Your Shot Collective

055 - Scaling and Outsourcing with Christi Johnson

Mon, 02 Sep 2024 04:00:00 -0500

Are you struggling with wearing too many hats in your business? Have you ever wondered how to effectively scale and outsource to free up your time? In today's episode, we chat with Christi Johnson, a business strategist for creative entrepreneurs, about how to identify what tasks to outsource and the key steps to scale your business. Christi shares her journey from wedding photography to business strategy and offers practical advice on growing your email list, conducting market research, and executing successful launches.

Learn More from Christi:

Website: christijohnsoncreative.com
Instagram: https://instagram.com/christijohnsoncreative

EPISODE SHOW NOTES: https://takeyourshotcollective.com/scaling-and-outsourcing-for-creative-entrepreneurs-with-christi-johnson/

Stay Connected:

054 - When to raise or lower your photography prices

Mon, 26 Aug 2024 04:00:00 -0500

Are you a wedding photographer wondering if it’s time to adjust your pricing? In this episode of the Take Your Shot podcast, I dive into the ins and outs of photography pricing—specifically when to raise your rates and when you might need to lower them. With the wedding photography market constantly shifting, it's crucial to evaluate your current pricing strategy to ensure it aligns with your business goals.

I discuss key indicators that it might be time to raise your prices, such as booking weddings too quickly, experiencing increased demand, or recognizing the investments you've made in your photography business. On the other hand, I also cover scenarios where lowering your photography prices might be the right move, such as entering a new market or adapting to changes in your target audience’s needs.

This episode is packed with practical advice for wedding photographers on how to evaluate and adjust their pricing strategy. Whether you're overwhelmed by too many bookings or struggling to book weddings at the right price, this episode will help you find that sweet spot.

Key Takeaways:

How to recognize when it’s time to raise your wedding photography prices
Situations where lowering your photography pricing might make sense
The importance of understanding your market and ideal wedding clients
Strategies for adjusting your prices without devaluing your work

JOIN US IN ARIZONA for our next workshop!!!

We’re hosting an in-person, 5-day workshop in Scottsdale Arizona where we will be kicking off 2025 with incredible community, business coaching, and some content shoots! Join us January 5-9 for our next Take Your Shot Workshop! Link to Apply

Resources:

Free Business Resources to help you scale your wedding photography business
Connect with Halle on Instagram @takeyourshotcollective

EPISODE SHOW NOTES: https://takeyourshotcollective.com/when-to-raise-or-lower-your-photography-prices-a-guide-for-wedding-photographers/

Thank you for tuning in! If this episode was helpful, share it on your instagram story and tag me—I’d love to hear how you’re navigating your wedding photography pricing strategy. Let’s keep the conversation going!

053 - 5 Mistakes That Are Costing You in Your Business with Sandra Henderson

Mon, 19 Aug 2024 04:00:00 -0500

Are you struggling with inefficiencies in your business? Have you ever wondered how to streamline your processes to save time and money? In this episode, we chat with Sandra Henderson, a photographer and systems strategist, about five common mistakes business owners make and how to avoid them. Sandra shares insights on improving client communication, automating processes, and simplifying workflows. Tune in to learn actionable tips that can help you enhance client satisfaction and boost your business efficiency.

Learn from Sandra:

Sandra Henderson is a systems strategist, HoneyBook Educator, photographer, and host of the Keeping It Candid podcast. As a neurodivergent entrepreneur who navigates chronic illness life, she takes a unique approach to utilizing systems, workflows, and automations to help her run two different businesses while still being able to give her mind and body what they need. Her goal is to use that same approach to help photographers and wedding pros create strategic systems for their businesses so they can continue to thrive no matter what life throws their way.

Sandra’s Instagram: Life is Beautiful London | Simply Sandra Yvonne
Sandra’s Masterclass: https://simplysandrayvonne.ca/masterclass

Additional resources:

052 - Celebrating One Year and Lessons Learned

Mon, 12 Aug 2024 04:00:00 -0500

We've reached a major milestone—one year of Take Your Shot Podcast! In this ONE YEAR episode, I reflect on the past year, sharing the valuable lessons learned and the challenges overcome. From navigating unexpected roadblocks to embracing imperfection, this past year has been such an impactful one and it’s been so fun to see the fruits of the hard work. So, whether you've been with us from the start or are just joining today for the first time, thank you for being part of this community.

More From Take Your Shot Collective

Join our free online community

Free resources and discounts!

Coaching opportunities with Halle

More business resources

Did you find this helpful?

If you enjoyed this episode of the Take Your Shot Podcast, don’t forget to leave us a review and subscribe so you don’t miss an episode!

Subscribe on Apple Podcasts

Follow on Spotify

Say hi on Instagram

Instagram: Take Your Shot Collective

EPISODE SHOW NOTES: https://takeyourshotcollective.com/celebrating-one-year-of-take-your-shot-reflecting-on-lessons-learned/

It’s time to take your shot - let’s do this!

051 - Workshop wins with past attendee, Madison Gardiner

Mon, 05 Aug 2024 04:00:00 -0500

Are you considering joining our next workshop but unsure if it's the right fit? In this episode, I sit down with Madison Gardiner, a full-time photographer from South Dakota and a past attendee of our Take Your Shot workshop. Madison shares her experiences and the valuable lessons she learned from participating in the workshop, held in Joshua Tree last year.

Throughout our conversation, Madison highlights how the workshop exceeded her expectations, not just in terms of education but also in creating lasting connections with fellow photographers. She shares how the community aspect helped her feel less isolated in her business journey. She also discusses the practical benefits of the workshop, such as increased bookings and a clearer understanding of her ideal client.

In our conversation, Madison reflects on the importance of investing in education and stepping out of her comfort zone to grow her business. Her advice for those on the fence about attending? "Just do it." The insights and community you'll gain are invaluable.

Want to connect with Madison and ask more? Find her here!

EPISODE SHOW NOTES:

https://takeyourshotcollective.com/workshop-wins-with-past-attendee-madison-gardiner/

More From Take Your Shot Collective

Join our free online community

Free resources and discounts!

Coaching opportunities with Halle

More business resources

Did you find this helpful?

If you enjoyed this episode of the Take Your Shot Podcast, don’t forget to leave us a review and subscribe so you don’t miss an episode!

Subscribe on Apple Podcasts

Follow on Spotify

050 - Creating Space: What I learned during my month sabbatical

Mon, 29 Jul 2024 04:00:00 -0500

In this episode, I share my experience of taking a month-long sabbatical during the peak of wedding season. I open up about the importance of creating space, recognizing the need for rest, and the lessons I learned during my time off. From dealing with unexpected health issues to getting the rest I needed to be re-inspired in my work, my sabbatical was not what I expected, but was exactly what I needed.

Next Steps:

Get on the Workshop Waitlist for January 2025
Follow @takeyourshotcollective on Instagram
Visit the Website

If you enjoyed this episode, please leave a review, subscribe on your favorite podcast platform, and share it on your Instagram story~ Tag me at @takeyourshotcollective, I’d love to connect!

049 - Rebranding for the luxury market with Suzie Consoli

Mon, 22 Jul 2024 04:00:00 -0500

Tune into this episode of "Take Your Shot" as Suzie Consoli, CEO of Lawson House, shares practical strategies for successfully breaking into the luxury market. Learn how to define what luxury means for your brand and why focusing on your client's experience is key to standing out. Suzie discusses the critical role of top-tier visual branding and maintaining consistent quality across all customer interactions. She also introduces 'Launch 38,' a fast-track service that helps startups build a professional presence quickly, even with limited resources. Get the insights you need to elevate your brand and attract high-end clientele.

Resources:

Free brand audit

Free tagline builder

Launch38 affiliate application link

Launch38 affiliate discount code “HALLE250” for $250 off

Lawson House Website

EPISODE SHOW NOTES:

https://takeyourshotcollective.com/rebranding-for-the-luxury-market-with-suzie-consoli/

048 - How to Get Featured in Top Publications like Vogue with Meghan Ely

Mon, 15 Jul 2024 04:00:00 -0500

Have you ever dreamed of seeing your work featured in prestigious publications like Vogue? In this episode, we sit down with Meghan Ely, a PR expert and the owner of OFD Consulting, to uncover the strategies behind getting your wedding business featured in top media outlets. Meghan breaks down the submission process, from curating the perfect gallery to building relationships with editors. Learn how to navigate the competitive world of media features and boost your business's visibility. Tune in for practical advice and insider tips that will help you take your brand to the next level.

Resources from Meghan Ely:

Purchase the "Wedding Submission Intensive" course and get $100 off when you use code takeyourshot100

Connect with Meghan on Instagram

Visit Megan’s Website

5 Things to do in the Next Hour to Get Press: https://www.ofdcollective.com/

Additional Resources from Take Your Shot Collective

Join our free online community: Take Your Shot Collective

Download the free SEO Ebook: SEO Ebook

Get the free brand audit workbook: Brand Audit WorkbookLearn more about coaching opportunities with Halle: Coaching Opportunities

EPISODE SHOW NOTES: https://takeyourshotcollective.com/the-ultimate-guide-to-getting-your-wedding-business-featured-in-major-publications-like-vogue/

047 - How to Run an Aligned Business with Breeanna Farmer

Mon, 08 Jul 2024 04:00:00 -0500

Have you ever wondered how to ensure your business reflects your personal values and goals? Join us as we talk with Brianna Kay, a photographer, videographer, and podcast host, about running an aligned business. Brianna explains what alignment means, how to identify when your business is out of alignment, and practical steps to realign your business with your life goals. Tune in to learn how to create a business that not only thrives but also supports your personal well-being.

Links Mentioned in This Episode:

More From Take Your Shot Collective

Join our free online community: https://takeyourshotcollective.com/community
Download the free SEO Ebook: https://takeyourshotcollective.com/seobook
Get the free brand audit workbook: https://takeyourshotcollective.com/brandbook
Learn more about coaching opportunities with Halle: https://takeyourshotcollective.com/coaching

EPISODE SHOWNOTES: https://takeyourshotcollective.com/how-to-run-an-aligned-business-with-breeanna-kay/

046 - Auditing your client experience with Colleen O’Neil Philips

Mon, 01 Jul 2024 04:00:00 -0500

How do you feel about your client experience? Is it consistent? Are there any areas where you might need to improve or be more efficient? Well, if you’re in need of auditing your client experience, Colleen O’Neil Philips talks through her process of auditing her client experience and goes over some of the common areas where people miss out on serving their clients.

Colleen is the founder of O'Neil Advisory. With over a decade of experience in business consulting, she specializes in helping wedding businesses thrive. More importantly, she has nearly 15 years of experience as a wedding planning business owner. Her passion lies in guiding wedding companies to success through tailored strategies and transformative changes.

Connect with colleen on Instagram, Facebook, Linkedin

More From Take Your Shot Collective

Join our free online community

Apply for 1:1 coaching with Halle

More resources here

Did you find this helpful?

If you enjoyed this episode of the Take Your Shot Podcast, don’t forget to leave us a review and subscribe so you don’t miss an episode!

Subscribe on Apple Podcasts

Follow on Spotify

Episode Show notes: https://takeyourshotcollective.com/the-importance-of-auditing-and-improving-your-client-experience/

045 - Tips for building wealth with Shani Tené

Mon, 24 Jun 2024 04:00:00 -0500

In this episode of the "Take Your Shot" podcast, we dive deep into the topic of building wealth as a business owner with financial educator Shani Tené. Shani shares her expert insights on how to achieve financial independence through a comprehensive wealth-building framework. From effective budgeting and strategic saving to smart investing and debt management, Shani provides actionable advice that can help business owners take control of their finances and work towards financial freedom.

Key Takeaways

Budgeting Strategies: Learn how to create a detailed and effective budget that helps identify saving opportunities and keeps your expenses steady, even when your income increases.
High-Yield Savings: Discover the benefits of using high-yield savings accounts like Wealthfront to maximize the interest earned on your savings.
Investment Tips: Understand the basics of investing, including how to get started with index funds and the importance of consistent investing for long-term growth.
Financial Freedom Pyramid: Explore Shani's five-step framework for building wealth, which includes budgeting, giving, saving, investing, and paying off debt.
Debt Management: Gain insights into the importance of prioritizing high-interest debt and the strategic approach of investing before aggressively paying down debt.
Practical Tools: Get recommendations for useful tools and resources to help you manage your finances effectively, including Monarch Money for budgeting, Wealthfront for high-yield savings, and Vanguard for investment accounts.

Resources:

Visit Shani’s Website: http://shanitene.com/
Connect with Shani Tené on Instagram @shanitene
5 Must-Have Tools to Reach Financial Freedom

More From Take Your Shot Collective

Join our free online community

Download the free SEO Ebook

Get the free brand audit workbook

Apply for 1:1 coaching with Halle

More resources here

Episode Shownotes: https://takeyourshotcollective.com/how-to-build-wealth-as-a-business-owner-practical-strategies/

044 - I'm taking a month off this Summer!

Mon, 17 Jun 2024 04:00:00 -0500

Are you feeling overwhelmed or stuck in a season of non-stop work? Are you feeling physically exhausted, unmotivated, or overwhelmed by your busy schedule? If you've ever wondered about the impact a sabbatical could have on your personal well-being and business growth, this episode is for you. I'm Halle Heather, and in this episode of the "Take Your Shot" podcast, I share why I decided to take a month-long sabbatical during the busiest time for wedding photographers and how I prepared for it.

In this episode, you'll discover:

Why I am taking a full month off for a sabbatical: Are you constantly "on"? I'll share my personal experiences leading up to the decision to take a break and why it’s necessary for long-term success.
How I Prepared: Learn how I ensured my business would run smoothly without me. I set up automated systems and delegated tasks to keep everything on track while I take a step away for a bit.
Goals of Taking Time Off: I talk about the goals I have for my time off from my business, including enhanced creativity, better personal relationships, and a fresh perspective on my work.
Strategic Planning During the Sabbatical: This break is not just about rest; it is an opportunity for me to rethink my business strategies. I’ll discuss how I used this time to evaluate and plan for the future, focusing on what services or projects to prioritize when I returned.

Resources Mentioned:

CRM for Automation: I’ll explain how mastering automation with Dubsado helped maintain my client relations effortlessly. Get started with Dubsado here: takeyourshotcollective.com/dubsado
Hiring a Virtual Assistant: I’ll share the benefits of bringing on a virtual assistant to manage routine tasks, which allows me to focus on more impactful aspects of my business. takeyourshotcollective.com/wedding-workflows
Book Recommendation: I recommend reading "The Ruthless Elimination of Hurry" by John Mark Comer, which offers insights into managing the hustle of modern life. Find the book here: https://amzn.to/3RqKX2X
Related Podcast episodes: How to take a sabbatical with Ivan Amssan

Other resources:

Join the free online community, apply for coaching with me, or download some of our free business resources here: takeyourshotcollective.com/links

If you're thinking about taking a break or looking for ways to refresh your passion for your work, listen to this episode. My goal is to help you recognize the signs of burnout and equip you with practical tools to manage your business efficiently while taking the breaks you need. Tune in to change how you think about work, rest, and finding balance.

Episode Show Notes: https://takeyourshotcollective.com/why-im-taking-a-month-off-in-the-middle-of-busy-season/

043 - How to create a branded marketing strategy with Mollie Marrocco

Mon, 10 Jun 2024 04:00:00 -0500

How to Create a Branded Marketing Plan with Mollie Morrocco

Are you looking to refine your marketing and ensure it truly speaks to your ideal client? Wondering how to create a branding plan that not only captures attention but also converts leads into clients? If these questions resonate with you, then you won’t want to miss this episode of the Take Your Shot Podcast!

In this interview with Mollie Morrocco, we learn about the importance of building a branded marketing plan that aligns perfectly with your business goals. Mollie Marrocco shares her expert insights on identifying the core elements that make up a compelling brand message and how to effectively communicate this to your audience.

Some key topics we talk about are:

The Importance of a Messaging Blueprint: Discover the significance of having a clear and concise blueprint that guides all your marketing efforts and communications.
Strategic Content Creation: Learn how to create content that not only resonates with your ideal clients but also encourages engagement and drives conversions.
Balancing Specificity and Broad Appeal: Understand how to find the perfect balance in your messaging to appeal directly to your intended clients without alienating potential leads.
Effective Brand Messaging: Gain insights into crafting messages that effectively communicate the value of your services and resonate deeply with your target audience.
Client Engagement Strategies: Learn strategies for engaging potential clients through personalized and impactful content.
Content Management Tips: Get practical advice on managing your content efficiently to maintain consistency across all marketing channels.

Tune into this episode to get equipped with the knowledge you need to craft a branded marketing plan that stands out in the crowded wedding industry market. Let’s dive into how you can enhance your branding and marketing efforts to ensure they are as effective as possible in attracting and retaining your ideal clients.

Episode Show Notes: https://takeyourshotcollective.com/how-to-create-a-branded-marketing-plan/

042 - The importance of Brand Photography for businesses with Katie Krupa

Mon, 03 Jun 2024 04:00:00 -0500

Do you struggle with your brand identity? Do you ever wonder how some brands are able to perfectly connect with their audience and establish credibility. In this episode of the Take Your Shot Podcast, learn how strategic brand photography can elevate your business's identity and help you stand out in a competitive market. You will learn how to seamlessly transition your visual content to reflect your business’s core values and connect more deeply with your target audience.

Essentials of Brand Photography: Discover the key differences between general marketing photos and brand-specific photography, focusing on how these visuals can tell your brand’s unique story and highlight its differentiation.
Developing Your Visual Strategy: You'll find out how to craft a visual strategy that mirrors your brand’s mission and engages your audience effectively, including tips for planning photo shoots that convey your brand narrative with impact.
Collaborating with Photographers: Learn how to select and work with photographers who can capture the essence of your brand, ensuring the images represent your business authentically.
Creating Distinctive Images: I’ll show you methods for producing unique and memorable images that capture attention and make your brand noticeable, even in crowded markets.

Episode Show Notes:

https://takeyourshotcollective.com/the-importance-of-brand-photography-for-businesses/

041 - Why you need a Pinterest strategy with Adrienna McDermott

Mon, 27 May 2024 04:00:00 -0500

Are you looking to expand your business's online presence using pinterest? Have you considered using Pinterest but aren't sure where to start? Or maybe you're asking, "How can I use Pinterest to reach a more engaged audience?" If these questions sound familiar, then this episode of the Take Your Shot Podcast is exactly what you need!

In this episode, we have the honor of having a really in-depth conversation with marketing strategist Adrienna McDermott, from Ava and the Bee. By tuning into this episode, you will learn all about the untapped potential of Pinterest for businesses. Unlike other social platforms, Pinterest serves as a powerful search engine that can significantly boost your marketing efforts if used correctly.

In this episode, you will learn about:

The Unique Role of Pinterest in Digital Marketing: Discover why Pinterest is not just another social media platform but a crucial search engine that can drive significant traffic to your website.
Strategic Pinterest Planning: Understand the importance of a well-thought-out Pinterest strategy that goes beyond just pinning but involves strategic content creation and keyword optimization.
Reaching New Demographics: Learn how Pinterest can help you connect with a broader audience, including the lucrative Gen Z demographic, who use the platform to plan future purchases and life events.
Enhancing Your SEO Efforts: Find out how Pinterest can complement your SEO strategies by improving your content's visibility and driving quality traffic to your site.
Tools and Techniques for Pinterest Success: Dive into practical tools and techniques, such as using Tailwind for scheduling and optimizing your pins, to make your Pinterest management more effective and efficient.

Key Takeaways:

Understanding Pinterest's Impact: Realize the unique benefits that Pinterest can offer as part of your digital marketing strategy.
Strategies for Engagement: Gain strategies to engage effectively with your audience through compelling pins that encourage clicks and shares.
SEO Benefits: Learn the SEO benefits of Pinterest, including how it can enhance your overall online presence and organic search rankings.
Practical Tools: Get insights into the tools that can help streamline your Pinterest strategy and make your efforts more productive.

Episode Show Notes:

https://takeyourshotcollective.com/041-why-you-need-a-pinterest-strategy-with-adrienna-mcdermott/

040 - Booking Premium wedding clients with Rachel Traxler

Mon, 20 May 2024 04:00:00 -0500

Do you want to start booking weddings in the luxury market? Are you feeling stuck in a rut when it comes to booking the type of weddings you want? It's time for you to learn how to elevate your photography business and start working with premium clients! In this episode of the Take Your Shot podcast, we're joined by Rachel Traxler, a seasoned wedding photographer and business coach, who shares her expert insights on attracting and booking high-end clients. Rachel discusses the common pitfalls photographers face and introduces her innovative "Premium Client Pyramid" strategy. If you're looking to enhance your client roster and push your services into the luxury market, this episode is packed with actionable advice tailored just for you.

After listening to this episode, you will walk away with:

Understanding the top mistakes photographers make when trying to attract premium clients.
Steps to effectively use your social media, website, and portfolio to appeal to high-end clients.
Insights into creating compelling copy that speaks directly to premium clients.
Rachel's unique approach to enhancing client experience and fostering meaningful connections.

Episode Show Notes: https://takeyourshotcollective.com/booking-premium-clients-with-rachel-traxler/

Additional Resources:

More from Rachel Traxler: https://racheltraxler.com/
More resources: https://takeyourshotcollective.com/links
Join the FREE online community: https://takeyourshotcollective.com/community

039 - How to book more weddings in 2024

Mon, 13 May 2024 04:00:00 -0500

Are you a wedding photographer struggling to get inquiries? Are you worried about your bookings being low for this year and next year? You, my friend, are not alone!

2024 has been a challenging year for so many businesses, especially the wedding industry. In this episode we talk about what is going on in the market and how it’s been affecting the wedding industry. We talk through what you need to start doing in your business to better market your business, get more inquiries, stop getting ghosted, improve your processes and marketing, and ultimately book more weddings.

Episode Show Notes:

https://takeyourshotcollective.com/how-to-book-more-weddings-in-a-tough-market-practical-strategies-for-wedding-photographers/

Resources:

Brand Audit Workbook: https://takeyourshotcollective.com/brandbook

SEO e-book https://takeyourshotcollective.com/seobook

Coaching with Halle Heather: https://takeyourshotcollective.com/coaching

038 – How systems can improve your life and business with Cameron and Tia

Mon, 06 May 2024 04:00:00 -0500

Are you constantly searching for ways to improve your time management skills? Do you wonder, "How can I get more organized in my business?" or "What are the best strategies to manage both personal and business tasks efficiently?" If these questions resonate with you, tune into this episode of the Take Your Shot Podcast!

In this episode, you will hear about:

The Power of Project Management Tools: Learn why tools like Asana, Clickup, and Trello are game-changers for your workflow.
Batch Working Explained: Understand how grouping similar tasks can dramatically increase your productivity.
Automating Routine Tasks: Find out how automation can free up your time for more strategic activities.
Integrating Personal Tasks: Get tips on managing personal responsibilities alongside professional demands seamlessly.
Building Flexible Systems: Learn how to create systems that evolve with your changing business and personal needs.

Key Takeaways:

The importance of choosing the right project management tool and how it can make or break your efficiency.
Techniques for batching tasks to minimize distraction and maximize focus.
Strategies for automating routine processes to ensure nothing gets overlooked.
Tips for managing personal and professional tasks in one system to maintain balance.
Methods for adapting and evolving your task management systems as your needs change.

Learn More:

For additional resources and episodes, visit our website at takeyourshotcollective.com/cameron-and-tia

Don't forget to subscribe to the Take Your Shot Podcast on your favorite platform to never miss an episode! Leave us a review and let us know which task management strategy works best for you.

037 - How to get organized for wedding season as a photographer

Mon, 29 Apr 2024 04:00:00 -0500

This episode of the Take Your Shot podcast offers practical tips for wedding photographers and creative entrepreneurs on how to prepare for the upcoming wedding season. The episode emphasizes the importance of decluttering and getting organized. Listeners learn how to do a thorough audit of their business and personal life, focusing on simplifying, setting routines, and maintaining a balanced work schedule.

You can expect to walk away with a range of actionable tips to streamline your business operations, prioritize personal time, and set up routines for daily tasks. The episode explains the importance of keeping an eye on both business strategy and client deliverables while maintaining a sustainable work-life balance.

Get the BEST business resources here:

https://takeyourshotcollective.com/links

036 - 4 ways to increase bookings for portrait photographers with Brooke Jefferson

Mon, 22 Apr 2024 04:00:00 -0500

In this episode of the Take Your Shot Podcast, we dive into strategies to boost portrait photography bookings during slow seasons with Brooke Jefferson, a seasoned Oklahoma-based family photographer and business coach. Brooke shares her personal journey of overcoming low booking periods and offers practical advice to increase visibility, create urgency, and leverage local marketing to attract more clients. Whether you're struggling with slow inquiries or looking to proactively expand your business, this episode provides actionable insights to help you generate consistent bookings. Tune in for tangible tips and real-world examples that you can implement right away.

Resources from Brooke:

brookejefferson.com/takeyourshot

More business resources:

https://takeyourshotcollective.com/links

Show notes:

Takeyourshotcollective.com/brooke-jefferson

035 - Overcoming doubt and lack of support with Nichole Lauren

Mon, 15 Apr 2024 11:58:00 -0500

In this episode of the Take Your Shot podcast, Nicole Lauren shares her unique journey from practicing law to becoming a full-time wedding photographer and business coach. Nicole discusses the challenges of navigating a career path that many might not understand, especially the doubts from family and friends regarding her unconventional decision. Throughout the conversation, she offers insights on overcoming self-limiting beliefs, the importance of betting on oneself, and how she balanced her dual roles as a lawyer and photographer. Nicole also highlights her approach to business, including her work with small business owners and her initiative, Legally Creative. Her story is not just about career change but also about finding fulfillment and success by following one's passion, despite the skepticism of others.

Check it out: Free Resources and Show Notes

034 - Saving time in your business with SOP's with Kelly McCraken

Mon, 08 Apr 2024 04:00:00 -0500

In this episode of "Take Your Shot," we talk all about workflows and time-saving strategies for creative entrepreneurs. Guest Kelly McCracken shares her expertise on Standard Operating Procedures (SOPs), using CRM tools like Dubsado, and the benefits of blogging and Pinterest for business efficiency. Kelly's transition from teaching to virtual assistance in the wedding industry highlights how creative professionals can simplify their processes, allowing more focus on their passions. The discussion includes tips on automating workflows, creating effective SOPs, and using online platforms to enhance business growth and time management.

Show notes with Kelly's free guide!

https://takeyourshotcollective.com/saving-time-with-sops/

Join the Free Online Community to dive deeper into business strategies and get support from us and others! - Join the free community!

033 - Leveraging the power of BTS with Quianna Marie

Mon, 01 Apr 2024 07:30:00 -0500

In this episode of the "Take Your Shot Podcast," we are joined with Quinna Mare, a former wedding photographer turned content generator and coach. With over 15 years of experience in the photography industry, Quianna talks about the importance of behind-the-scenes content, revealing how it can enhance client experiences, strengthen vendor relationships, and build a living brand that resonates with audiences.

032 - From Corporate to Creative with Anna McLaughlin and Taylor Maslyk

Mon, 25 Mar 2024 04:00:00 -0500

In this episode of the "Take Your Shot" podcast, Taylor and Anna from Naked Peach Boudoir discuss their transition from corporate jobs to managing a successful photography studio in Portland. They share insights on leaving the corporate world, including financial planning, setting the right prices for services, and creating a legal foundation for the business.

The conversation covers the importance of building a client experience that focuses on inclusivity and empowerment. They also talk about the role of social media in growing their business and creating a supportive community for clients and photographers.

Links: https://takeyourshotcollective.com/from-corporate-to-creative-how-anna-and-taylor-made-the-leap-to-go-full-time-with-photography/

031 - How to create short form videos that convert on Instagram and Tiktok with Kenzi Green

Mon, 18 Mar 2024 04:00:00 -0500

In this episode of the Take Your Shot podcast, we welcome Kenzie Green from Kenzie Green Design and the Brief Collective. Kenzie, a graphic design graduate turned entrepreneur, shares her journey of using social media as the primary tool to grow her business and support other women-owned businesses through brand and web design. She has effectively used Instagram and TikTok to expand her and her clients' reach, achieving over 50,000 followers on their business accounts. Kenzie provides practical advice on creating content that engages and converts, emphasizing the importance of short-form video content. She also discusses the role of personal branding and strategic planning in building a successful online presence. This episode offers actionable insights for anyone looking to improve their content strategy and social media engagement.

Resources and links can be found here:

030 - How to write website copy that converts with Kayla Dean

Mon, 11 Mar 2024 04:00:00 -0500

In this episode of the Take Your Shot podcast, we dive deep into the world of copywriting with guest expert Kayla Dean, a seasoned copywriter and brand messaging strategist specializing in helping wedding pros and online service providers craft compelling, conversion-driven content. Kayla shares her journey from studying English literature to becoming a sought-after copywriting professional, offering invaluable insights into the art and science of writing copy that not only resonates with audiences but also converts. Whether you're struggling to find your voice, looking to attract higher-ticket clients, or simply aiming to improve your website's performance, this episode is packed with practical tips and strategies to elevate your copywriting game.

Kayla Dean - The Literary Co

Website: - https://www.theliterary.co

Instagram: https://www.instagram.com/theliterary.co/

Links:

Ultimate guide to website copywriting that converts

Join the FREE online community!

Other business resources

029 - Failing and Pivoting

Mon, 04 Mar 2024 04:00:00 -0500

We live in a world where we constantly see and hear about successes, however failure is rarely talked about. In this episode of the Take Your Shot Podcast, I share the importance of failure and what I've learned from the times I've failed and when things didn't go according to plan.

Join the free community!

Song: Daydream by lily Meola

028 - How photographers and videographers can work together

Mon, 26 Feb 2024 04:00:00 -0500

In this episode, I interview Caroline Hinton from Hinton Studios and we talk all about the ins and outs of working well with other photographers or videographers when shooting a wedding together. If you have ever struggled to work with a difficult vendor, this episode is for you!

Links:

Hinton Studios

Free Business resources

027 - Aligning life and business with Cait Swithers

Mon, 19 Feb 2024 04:00:00 -0500

In this episode of the Take Your Shot podcast, Cait Swithers shares her journey from leaving a job where she was burnt out to building a thriving business with her husband as a photo and video team. They have shot weddings all over the world, live a lifestyle the serves them well, and recently purchased their dream home. Her story is inspiring as she walks us through how she built a business that aligns with her lifestyle and the importance of not burning out by trying to hustle and keep up with the industry.

Links:

Visit Cait's Website

Other Resources:

Free Resources

Join the FREE community!

Business coaching with Halle Heather

026 - How to get featured in the Media with Mercedes Barba

Mon, 12 Feb 2024 04:00:00 -0500

In this episode of the Take Your Shot podcast, we dive deep into the strategies that help entrepreneurs and businesses shine in their industries. Mercedes Barba is a seasoned journalist with 15 years of experience, specializing in business and entrepreneurship journalism for the last eight years and she shares so much value in this interview.

Mercedes demystifies the process of getting featured in the media, a valuable avenue for enhancing brand visibility and credibility that many entrepreneurs overlook. Whether you're a solo entrepreneur, run a business with a partner, or are part of a small team, Mercedes' insights offer actionable advice on leveraging media features to your advantage.

Key Takeaways:

Everyone Has a Media-Worthy Story: Mercedes emphasizes that you don't need a PR firm to get media attention. Your journey, achievements, and insights can resonate widely when pitched correctly.
The Power of Personal Publicity: Learn how to take ownership of your publicity efforts, why it's empowering, and how it can transform your business's reach and reputation.
Navigating Media Platforms: Mercedes shares her expertise on utilizing platforms like HARO (Help a Reporter Out) and Quoted to connect with journalists in search of compelling stories.
Crafting a Compelling Pitch: Discover the elements of a pitch that stands out, how to tailor it to specific journalists or outlets, and why personalization matters.
SEO and Media Features: Understand the significance of media features in enhancing your online presence through improved SEO, and why legacy URLs matter.
Local Media and Niche Publications: Insights into why local news and specialized publications can be a goldmine for targeted exposure and how to approach them.

Connect with Mercedes Barba:

Instagram: @mercedesandmedia
Website: www.mercedesbarba.com

For more insights and actionable advice on making your entrepreneurial journey a success, subscribe to the Take Your Shot podcast on Apple Podcasts, Spotify, or your favorite podcast platform. Don't forget to rate and review us!

Other Resources:

Free Resources

Join the FREE community!

Business coaching with Halle Heather

025 - How to help your website rank on google with Abbey Oslin

Mon, 05 Feb 2024 04:00:00 -0500

Episode Description:

In this episode of the Take Your Shot Podcast, we have on SEO expert Abbey Oslin from Duo Collective and she reveals key strategies to improve your website's Google ranking that many business owners overlook. Dive into an in-depth discussion on enhancing your site's search engine visibility through practical and effective SEO tactics.

What You'll Learn:

Unlocking Google Search Console Benefits: Discover the importance of Google Search Console and how manual indexing can significantly boost your SEO efforts. Learn what Google Search Console is, its benefits, and the process of manually indexing your website's content.
Optimizing with Heading Tags & Keywords: Understand the role of heading tags and the importance of including keywords in your headlines. Abbey shares strategies for using keywords effectively in headings to improve SEO without compromising content quality and how to avoid keyword stuffing.
Crafting Unique Metadata for Every Page: Explore why unique metadata for each page is crucial for SEO success. Get insights on best practices for metadata, how to manage page visibility, and the impact of crawl budget on your website's search engine ranking.

Expert Tips and Tools: Gain practical tips and tool recommendations from Abbey for using Google Search Console, conducting keyword research, and managing metadata to enhance your website's SEO.

Join us to learn how to correct common SEO mistakes and apply proven strategies to increase your website's visibility on Google.

Links:

Connect with Duo Collective on Instagram!

Email Newsletter (Tuesday Tips & Sips & SEO Squeeze):

4 FREE Ways To Find Keywords

Join the free online community for photographers and videographers!

024 - Website and Blogging Strategy with Laura Peters

Mon, 29 Jan 2024 04:00:00 -0500

Learn all about the value of having a long-term strategy when it comes to getting traffic to your website and blog. Laura Peters from Mike and Laura travel and Scale Your Travel Blog goes in depth about the importance of your website, how to strategically outline your blog posts, and funneling your traffic to an email list so that you can own your audience. You won't want to miss this episode, it's filled with so much value and every creative entrepreneur can benefit from this one!

Show notes:

Join the Free Take Your Shot Community

Other Business Resources

Connect with Laura on instagram

Mike and Laura Travel

023 - Planning for retirement as a creative entrepreneur with Jen Stein, CFP

Mon, 22 Jan 2024 04:00:00 -0500

Planning for retirement can be a very overwhelming topic and in this episode we have Jen Stein, a certified financial planner gone full-time wedding photographer, here to break down the types of investing and ways to set yourself up for success when it comes to retirement.

Connect with Jen Stein on Instagram!

FREE investing guide!

Take Your Shot Workshop

Join the FREE community!

Learn more about business coaching with Halle Heather

Disclaimer: This is an interview with general investing information and this episode is not intended to provide any business owner or entity specific advice for investing for your specific situation.

022 - Bookkeeping 101 with Loriann Kuntz

Mon, 15 Jan 2024 04:00:00 -0500

In this episode, I have the opportunity to interview Loriann Kuntz, the CEO of Profit Priority. We talk all about the basics of bookkeeping and how to get your finances in order for your business. She shares so much knowledge and also has some great resources for you which you can check out using the links below!

Free Deductions Guide

Profit Priority Bookkeeping Templates

Join the Free Take Your Shot Community

Other Business Resources

021 - Defining Success for the New Year

Mon, 08 Jan 2024 17:45:00 -0500

In this episode, we talk about the importance of defining success for the new year and how that ties into goal setting (which we talked about last week in case you missed it). I share my heart, what was missing from last year, and my own personal definition of success in the new year. I am far from perfect and I get real with you all on what I've had to overcome in the last year and how setting my intentions for this year is part of my strategy to make it a good one!

Shownotes:

Free Resources

Take Your Shot Workshop

Join the FREE community!

Learn more about business coaching with me!

020 - Goal Setting for the New Year

Mon, 01 Jan 2024 04:00:00 -0500

Setting goals for the upcoming year doesn't have to be an overwhelming or mundane task! In this episode, we talk through our thought process and give practical advice on how to set goals for not only your photography business, but also your personal life. Your business is meant to support your life, not the other way around. We talk through some reflections and lessons we've learned over the last year and how that informs our goal setting for this year. You won't want to miss this episode!

Links:

Join our free Take Your Shot online community

Learn more about 1:1 Coaching

Take Your Shot Workshop Joshua Tree

Get your finances in order with Profit First

019 - Brand Design with Gene Designs

Mon, 25 Dec 2023 04:00:00 -0500

Gina with Gene Designs is a highly successful and experienced brand strategist and designer. In this interview, she talks all about where to start with branding, approach, and different routes you can go. You won't want to miss this conversation!

Get the Free Brand Audit Workbook HERE

Learn more about Gene Designs

Join the Free Take Your Shot Community!

018 - Showing up authentically with Stacy Musgrave

Mon, 18 Dec 2023 04:09:00 -0500

Stacy Musgrave is a full-time wedding photographer and business coach who empowers women through her photography and business to show up authentically. In this episode she shares her story, how she came to realize the empowering side of photography and the value of being authentic on social media.

Connect with Stacy Musgrave

Join the free Take Your Shot Community!

017 - Ideal workday with Mycah Bain

Mon, 11 Dec 2023 13:12:31 -0500

In this episode, I interview Mycah Bain and we talk all about crafting your ideal workday as a business owner and how to set yourself up for success and figure out what works best for you in terms of productivity, structure, and systems.

Links:

Free Guide to Unlock your Ideal Workday

Join the Free Take Your Shot Community!

016 - Burnout and Rest

Mon, 04 Dec 2023 15:15:00 -0500

In this episode we talk all about burnout and the importance of rest. This episode is more of a heart to heart conversation where I open up a bit about the season I'm in and how I plan on navigating the next few months and incorporating a better system of prioritizing rest.

Links:

Connect with us on Instagram @takeyourshotcollective

Learn more about the workshop and Join us in Joshua Tree!

Other resources to help you grow your business

015 - Profit First System with Val DuVick

Mon, 27 Nov 2023 04:00:00 -0500

In this episode, Interview Val DuVick and we talk all about profit first and how to pay yourself as a creative and set yourself up for success when it comes to managing your business's finances. Val is a former photographer turned Profit First business coach who now spends her time empowering creative entrepreneurs to manage their money well. So many creative business owners struggle with the balance between managing their income and expenses, to also being able to spend their time doing what they love - being creative.

Show Links:

Get $75 off the Creative Income Cure Course by using this link!

Learn more about Creative Income Cure

Free guide: Salary Made Simple

Join the free Take Your Shot online community!

Get the full show notes here!

014 - End of year planning and investing

Mon, 20 Nov 2023 05:00:00 -0500

In this episode, we talk all about reflecting on your business and how to strategically plan for how to invest in your business. I invite my husband, Luke, onto the show and at the end we have a big announcement!

Links:

Apply for the Take Your Shot Workshop - Feb 2024!

Dubsado Discount

Connect with us on Instagram @takeyourshotcollective

013 - Profitable Portrait Strategy with Jennine Coosaia

Mon, 13 Nov 2023 10:56:41 -0500

In this episode I interview Jennine Coosaia, a well-established portrait photographer based in the San Francisco Bay Area. In this interview, she shares her top tips about how to increase your profits with portrait photography - without having to do in-person sales. She has a very simplified, easy-to-follow process that allows her to serve her clients well while also not under-valuing her art.

Show Links:

Connect with Jennine on Instagram: @sky9studio

Join the Free Take Your Shot Community!

012 - Pricing principles for wedding photography

Mon, 06 Nov 2023 06:00:00 -0500

In this episode, I talk about pricing your wedding photography business. First, we discuss how to determine your pricing. Evaluating the cost of doing business, expenses, financial goals, debts, living expenses, etc… are all really important for establishing your pricing as a wedding photographer.

Next, we go over the two main structures that people use for pricing. While there are many variations within these structures, the concepts are really foundational and knowing how they work, the pros and cons, and how to integrate them is really valuable.

Last, I talk over some important mindset shifts and the value of experimenting with your pricing. There is no one size fits all and so when it comes to pricing your wedding photography business, it's really valuable. I also want to empower you to not put yourself in a box when it comes to pricing. Evaluate the following: Convenience, capacity, desirability, season, timing, demand, etc...

Where to connect

Join my free online community - https://takeyourshotcollective.com/community

Come say hi on Instagram - https://www.instagram.com/takeyourshotcollective

011 - Building online and in person community with Ali leigh

Mon, 30 Oct 2023 06:00:00 -0500

In this episode, I interview Ali Leigh who is a wildly successful and established wedding photographer in the Midwest. She has built up a community of thousands of photographers and also hosts in-person meetups. In this interview, Ali shares her story of how she got started, how community has been a game changer in her business, and gives tips and advice on getting plugged into community or building it yourself. Connect with Ali on Instagram: @alileighco

Take Your Shot Collective Links:

Join the free TYS Community HERE!

Connect with me, Halle, on Instagram @takeyourshotcollective I'd love to know more about who you are and what your business goals are!

010 - Preparing for Taxes with CPA Drake Friesen

Mon, 23 Oct 2023 05:00:00 -0500

In this episode, we interview Drake Frisen CPA from Cinch Accounting where we talk about business structure, staying legal, what an audit is, how to stay organized for taxes, planning for the future, and other misconceptions that business owners have about taxes.

Connect with Drake:

Instagram @cinch_accounting

Website: https://cinchaccounting.co/

009 - Preparing for booking season

Mon, 16 Oct 2023 07:00:00 -0500

This episode is a general overview of what you should be thinking about in terms of preparing for booking season. As we get into this season, I'll be sharing more episodes on these topics and want to help empower you as we dive into this season!

Free Brand Audit Workbook:

https://takeyourshotcollective.com/brandbook

Apply for 1:1 Coaching with Halle Heather

https://takeyourshotcollective.com/coaching

(option for in person or online coaching)

Join the Free Online Community!

Connect with Halle Heather on Instagram @takeyourshotcollective

008 - Systems, Balance and Building a Team with Kiana Anderson

Mon, 09 Oct 2023 07:00:00 -0500

Kiana Andersons is a very successful photography business owner, house renovator, and mom of three beautiful children and in this episode, she talks through how putting systems in place and building a team has completely changed her business and life. Our conversation was filled with so many tips and mindset shifts and ways that you can navigate running your business, putting healthy boundaries in place, and balancing family and business. She also goes into a bit ore about her team, how she hires for her team, and how to know whether or not building a team is right for you.

Links from today's show:

Join the free online community: https://takeyourshotcollective.com/community

Connect with Kiana: https://www.instagram.com/kianagrant_/

Connect with the host, Halle: https://www.instagram.com/takeyourshotcollective/

007 - the overwhelm of comparison

Mon, 02 Oct 2023 14:06:28 -0500

Have you ever felt discouraged or overwhelmed by comparison? Yeah, me too. It can be so tough to navigate, am I right? In this episode I talk about the overwhelm of comparison and a few mindset shifts that have really helped me over come the challenges with comparison.

If you want to connect:

Come say hi on Instagram - https://www.instagram.com/takeyourshotcollective

Join my free online community - https://takeyourshotcollective.com/community

006 - How to take a sabbatical with Ivan Amssan

Mon, 25 Sep 2023 10:40:00 -0500

In this episode, I interview Ivan Amssan about the importance of rest and taking time away from your business. He took a month off and spent time traveling, visiting family, and talks about how he was able to pull off taking a sabbatical in his wedding photography business.

Connect with Ivan Amssan on IG: https://www.instagram.com/ivanamssan/

If you haven't yet, come say hi to me on IG and tell me about your business! I'd love to connect with you and continue the conversation!

https://www.instagram.com/takeyourshotcollective

005 - Breaking into Brand Collaborations and Airbnb Photography with Luke Irving

Mon, 18 Sep 2023 11:48:47 -0500

In this episode we have our first guest - Luke Irving. He is a brand and Airbnb photographer who built his business from the ground up with confidence and the eager willingness to learn on the job and fail fast to learn faster. His story is inspiring and so insightful and if you want to learn practical aspects to working with brands and gettin paid to travel and photograph products that you love, you won't want to miss out on this episode!

Links:

Connect with Luke Irving on IG: https://www.instagram.com/luke_over_here

Take Your Shot Collective:

Connect with your host, Halle, on IG: https://www.instagram.com/takeyourshotcollective/

Website: https://takeyourshotcollective.com/

004 - Tips for when it's busy season

Mon, 11 Sep 2023 17:15:00 -0500

In this episode, I talk about my favorite tips and tools to help you get through the thick of busy season. As wedding photographers, it can be so easy to put everything else above taking care of our own mental health and so my hope with this episode is to empower you as you set up a routine that works best for you, schedule time for yourself and community, and some of my favorite tools that have been literal game changers in our business to help us save time.

I hope you enjoy this episode - and I'd LOVE it if you'd connect with me on Instagram @takeyourshotcollective and introduce yourself!

Links from the show:

Dubsado (our favorite CRM)

Imagine AI (get FREE edits and try it out)

Narrative Select (free culling tool - option to upgrade if you want)

Clickup (free task management tool)

Quickbooks (bookkeeping, mileage, taxes, payroll, etc...)

Visit the website: https://takeyourshotcollective.com/

003 - Knowing your why

Mon, 04 Sep 2023 10:31:31 -0500

In this episode, I share a bit about the importance of knowing why you do what. I also share some pieces of my heart behind what photography means to me as a creative and how it's so much more than trading photos for a paycheck. Taking photos for someone and documenting memories is such a meaningful job - and I hope that as I share my heart behind what I do it prompts reflection for you as well. I am really excited to share this episode with the world, If you listened and enjoyed I'd love it if you'd share with a friend, leave a review, and send me a message!

Come say hi to me on Instagram!

instagram.com/takeyourshotcollective

002 - Mistakes we made early on in our business

Mon, 28 Aug 2023 12:00:00 -0500

In this episode, I invite my husband, Luke, to join me on the show. We take a trip down memory lane and reflect on the crucial lessons we’ve learned while building our photography business from the ground up.

From networking with fellow photographers to establishing a solid portfolio, from creating a process to establishing your pricing structure, this episode takes you through the things we wish we would have done differently and we share the things we recommend doing instead.

Whether you're just starting your own photography business or seeking inspiration to revamp your creative approach, this conversation promises to provide a wealth of insights and we hope you can take our word for it and learn from our mistakes and avoid yourself the headache.

Links:

Join our free online community!

https://takeyourshotcollective.com/about

Come say hi on Instagram! Come say hi on Instagram!

https://www.instagram.com/takeyourshotcollective

Dubsado Discount:

https://www.dubsado.com/?c=lulle

Website:

https://takeyourshotcollective.com/

001 - How I Got Here

Mon, 21 Aug 2023 08:00:00 -0500

In this episode of the Take Your Shot Podcast, I talk about my journey of how I went from picking up my first camera to going full-time as a wedding photographer. What started as a side hustle with my boyfriend straight out of college, grew into a thriving husband and wife photography and videography business. It wasn't my plan to go full-time as a wedding photographer. I was actively pursuing a different career, but God had different plans.

About the Take Your Shot Collective:

As someone who knows what it's like to struggle through turning your creative side hustle into a thriving business, I am here to help provide wedding photographers and videographers the tools and resources they need to grow and scale their business. It's not easy, and you shouldn't have to do it alone.

You don't have to do this alone: Join our Free Community

DM me on Instagram and tell me what you thought about this episode: @takeyourshotcollective

If you enjoyed this episode, please help a girl out and leave a review! I want to help empower as many creatives as I can to follow their god-given passion for wedding photography and videography.

Learn more: https://takeyourshotcollective.com/

000 - Take Your Shot Trailer

Wed, 05 Jul 2023 20:36:00 -0500

Take Your Shot Podcast is a business and entrepreneurship podcast for photographers and creative entrepreneurs looking for encouragement on how to scale their photography business. If you’re looking for advice on how to go full-time with your photography business or tips and encouragement on how to scale your photography business, you are in the right place.

My name is Halle Heather and I’m a full-time wedding photographer with an MBA and so being able to combine my knowledge and skills as a photographer along with my passion for business is truly a dream come true. I want to see people succeed in their goals and dreams and I believe there is a place for everyone here.

You may also like other similar podcasts such as: The Six Figure Photography Podcast, Passion with Purpose, The Heart and Hustle Podcast, The Business of Photography Podcast, The Beginners Photography Podcast, PhotoBizX, Book More Clients Photography Podcast, Bokeh The Photography Podcast, The Photography Mentor, Best Photography Podcast, The Photography Coach, Photography Business Advice, Photography Business Secrets, How to Film Weddings, and The B&H Photography Podcast.