In this episode, Lindsay shares why Amazon KDP might be the best next step for teacher business owners who are ready to diversify their income. After personally listing more than 10 workbooks and working through every formatting mistake along the way, she breaks down exactly how Kindle Direct Publishing works, how royalties are calculated, and how to turn your existing Teachers Pay Teachers (TPT) content into print workbooks that sell organically on Amazon. If you have been curious about KDP but unsure where to start, this episode gives you a clear, practical overview.

Key Discussion Points:

[00:00:41] Why KDP Is a Smart Next Income Stream for Teachers Pay Teachers (TPT) Sellers

Why Amazon KDP is a natural expansion for teacher entrepreneurs who want additional revenue without building something completely new.

[00:01:00] What Is Amazon KDP and How Does It Work?

An overview of Kindle Direct Publishing, including how you upload a workbook, how Amazon prints and ships it, and why there are no upfront startup costs.

[00:02:50] Understanding the Royalty Structure

How pricing works, how printing costs are calculated, and what the 60 percent royalty means for your actual profit per book.

[00:04:02] Is KDP Really Passive Income?

What makes KDP close to passive income, how the search algorithm works, and why organic sales can add up over time.

[00:05:31] What Teachers Pay Teachers (TPT) Products Translate Well to KDP

Which types of resources, such as worksheets and guided notes, work best as print workbooks and which digital products do not translate.

[00:06:49] Reaching a Different Audience on Amazon

Why your KDP customers are typically parents, homeschool families, and tutors, and how that should shape your workbook content.

[00:07:15] Formatting Your Workbook the Right Way

The required half-inch margins, how to set up guides in Canva or PowerPoint, and the importance of clean, printable layouts.

[00:07:39] Adding Teaching Support for Parents

Why including teaching tips, detailed answer keys, and extra support resources can lead to better reviews and repeat buyers.

[00:08:29] Using Teachers Pay Teachers (TPT) and KDP Together

How to cross-promote your Teachers Pay Teachers (TPT) store and KDP books to reach different audiences and maximize sales across both platforms.

Connect further:

1. Join the Amazon KDP VIP Waitlist: lindsaybowden.com/next
2. Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
3. Start or grow your TPT email list | https://lindsaybowden.com/email
4. And make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowden
5. Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

Pricing can feel emotional. You’ve poured time and expertise into creating something valuable, and now you have to decide what it’s worth. In this episode, Lindsay walks you through practical, experience-backed pricing strategies that help you think long term. Instead of pricing based on hours worked or guesswork, you’ll learn how to use market research, buyer psychology, and smart product structuring to price with confidence and profitability.

Whether you’re brand new to Teachers Pay Teachers (TPT) or refining an established store, this episode will help you make strategic pricing decisions that support growth and sustainability.

Key Discussion Points:

[00:00:41] Why Pricing Feels So Stressful for Sellers

Why pricing plays such a big role in a buyer’s decision and why using best practices matters more than you think.

[00:01:23] The Power of Market Research

How to find comparable products in your niche and choose a “happy medium” price that builds trust and credibility.

[00:01:43] Why Cheaper Isn’t Always Better

How underpricing can actually signal lower quality to buyers and hurt your long-term sales potential.

[00:02:48] Stop Pricing Based on Your Time

Why calculating your hourly rate per resource is short-sighted, and how to shift to a scalable, long-term income mindset.

[00:03:35] Understanding Teachers Pay Teachers (TPT)’s Transaction Fees

What happens when carts total less than $3 and how that impacts your pricing strategy.

[00:04:25] Creating Resources That Are Worth $3 or More

Why a single worksheet won’t cut it, and how to think bigger when planning high-quality products.

[00:04:44] Why Educator Expertise Still Wins Over AI

How your classroom experience gives you a competitive edge and helps you create resources AI simply cannot replicate.

[00:05:44] The Strategy Behind High-Quality Freebies

Why having strong free resources attracts buyers, builds trust, and turns freebie seekers into paying customers.

[00:06:59] Using the “Under $5” Filter to Your Advantage

How pricing at $4.50 instead of $4.99 can help you show up in filtered searches without looking spammy.

[00:08:44] The Psychology of 99-Cent Pricing on Teachers Pay Teachers (TPT)

Why $4.99 may look out of place on Teachers Pay Teachers (TPT) and why whole numbers or 50-cent increments feel more aligned with the platform.

[00:09:45] How to Price Bundles Strategically

Why 10 to 20 percent discounts work well, and how Teachers Pay Teachers (TPT)’s bundle tool visually increases perceived savings for buyers.

[00:10:53] Price Per Page Guidelines and When to Use Them

Where the 10-cent-per-page rule still applies, when it doesn’t, and why market research always matters more than rigid formulas.

FREE Pricing Guide: lindsaybowden.com/price

Connect further:

1. Join the Amazon KDP VIP Waitlist: lindsaybowden.com/next
2. Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
3. Start or grow your TPT email list | https://lindsaybowden.com/email
4. And make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowden
5. Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

In this episode, Lindsay sits down with Teacher Resource Academy member Kama, a third grade teacher, new mom, and now Top 1% Teachers Pay Teachers (TPT) seller. What started as a small side hustle to help pay for her wedding has grown into consistent four figure months, enough to cover her child’s daycare and even open the door to staying home in the future.

Kama shares what changed after joining TRA, how she identified profitable gaps in the market, and how she created nearly 150 resources in a single summer while on maternity leave. If you’ve ever doubted whether Teachers Pay Teachers (TPT) could truly make an impact on your finances, this episode will challenge that belief.

Key Discussion Points:

[00:00:41] From Side Hustle to Serious Income

Kama shares how she opened her Teachers Pay Teachers (TPT) store in January 2023 to help fund her wedding, but initially struggled to gain traction in the crowded preschool market.

[00:02:08] Why Great Resources Alone Are Not Enough

The shift that happened when she realized listing, marketing, and positioning matter just as much as the quality of the resource itself.

[00:03:47] Navigating a “Saturated” Lower Elementary Market

Why competition in grades Pre-K through third is real, but opportunity still exists if you know how to stand out.

[00:04:47] Treating Teachers Pay Teachers (TPT) Like an Investment

How joining Teacher Resource Academy helped her move from guessing to executing with clarity and confidence.

[00:05:36] Finding a Gap in the Market During Maternity Leave

How creating resources she personally needed led her to discover unmet demand, and why that strategy continues to pay off.

[00:06:40] Hitting Top 1% Status

What it felt like to see her November sales place her in the Top 1% of sellers, and how quickly her store scaled.

[00:07:14] Building a 350 Resource Store

How she doubled her store from 150 to 300 resources in one summer while caring for a newborn.

[00:08:36] Creating Resources in Bulk

The systems and tools she used to streamline production, including template based creation and bulk workflows.

[00:09:28] Four Figure Months and Real Bills

How her Teachers Pay Teachers (TPT) income now covers daycare costs and is creating options for her family’s future.

[00:10:26] Using Data to Find Profitable Keywords

How she uses keyword research tools to identify high popularity, low competition ideas in her niche.

[00:13:07] Balancing Teaching, Motherhood, and Teachers Pay Teachers (TPT)

Why intentional work blocks, clear to do lists, and focused time make all the difference.

[00:14:18] Overcoming Imposter Syndrome

The mindset shift that helped her keep showing up, even when success felt surreal.

[00:15:08] Why Getting Help Speeds Up Results

How investing in guidance helped her earn back her program cost quickly and avoid years of trial and error.

Kama's TPT Store: https://www.teacherspayteachers.com/store/extraordinary-enrichment

Bulk Creator: https://www.bearwoodlabs.com/products/bulkcreator/

Connect further:

1. Join the Amazon KDP VIP Waitlist: lindsaybowden.com/next
2. Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
3. Start or grow your TPT email list | https://lindsaybowden.com/email
4. And make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowden
5. Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

In this episode, Lindsay walks you through one of the most effective strategies for increasing sales on Teachers Pay Teachers (TPT), finding gaps in the market. Whether you’re brand new and don’t even have a store yet, or you’re an established seller in a high-competition niche, this approach helps you create resources teachers are actively searching for with far less competition. Lindsay also gives a behind-the-scenes look at how she uses keyword data to guide what she creates, instead of guessing.

Key Discussion Points:

[00:00:41] Why finding gaps in the market leads to faster sales

How identifying high-demand, low-competition resources can help both new and established sellers make sales more consistently.

[00:01:14] Why competition looks different across grade levels

How seller saturation varies between lower elementary and secondary subjects, and why this matters when choosing what to create.

[00:01:37] Finding product ideas from real classroom needs

How gaps in the market often come from resources you need but cannot find, and why those ideas tend to perform well.

[00:02:38] Using keyword data instead of guessing

How Lindsay uses keyword research to validate ideas before creating resources, saving time and energy.

[00:02:56] How the Seller Spy Keyword Generator works

A walkthrough of how the keyword generator shows popularity and competition so you can spot real opportunities.

[00:03:23] Understanding green, yellow, and red keyword indicators

What each color means and how to decide which keywords are worth targeting.

[00:04:18] Why keywords alone are not enough

How strong covers, previews, and product quality work together with keywords to improve search ranking.

[00:04:35] Using seasonal and holiday keywords strategically

Why holiday-related keywords often create powerful opportunities, even outside the peak season.

[00:05:35] Using long-tail keywords to reduce competition

How getting more specific with your keywords helps you avoid overly crowded search results.

[00:07:06] Creating a personal keyword idea bank

Why keeping a running list of low-competition keywords makes content creation easier and more strategic.

[00:07:42] Avoiding overly broad keywords

Why trying to rank for extremely broad terms makes it harder to get visibility and sales.

[00:08:01] A realistic plan for using Seller Spy effectively

How to use free searches or a single paid month to build a strong list of product ideas.

Resources:

Seller Spy: Research what’s trending and spy on top TPT sellers to stay ahead.

https://sellerspy.co/?via=lindsay

Connect further:

1. Join the Amazon KDP VIP Waitlist: lindsaybowden.com/next
2. Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
3. Start or grow your TPT email list | https://lindsaybowden.com/email
4. And make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowden
5. Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

In this episode, Lindsay breaks down why your preview file is one of the most important parts of any Teachers Pay Teachers (TPT) listing and how to use it strategically to help buyers confidently say yes. From common mistakes sellers make to what high converting previews actually include, this episode walks you through exactly how to turn your preview into a true sales asset, not just a formality.

Key Discussion Points:

[00:00:41] Why Preview Files Matter More Than You Think

The surprising difference in conversion rates between listings with previews and those without, and why previews act as a test drive for digital resources.

[00:01:45] How Buyers Actually Move Through a TPT Listing

Understanding the full customer journey from search results to purchase, and where the preview fits into that decision making process.

[00:03:03] The Role of Covers, Thumbnails, and Previews

How keywords get buyers found, covers earn the click, and previews close the sale.

[00:04:21] Why You Should Never Upload Your Actual Resource

The risks of using watermarked resources as previews and why this outdated practice hurts sales.

[00:06:05] Selling the Value, Not Just Showing the Product

How to use your preview to explain what’s included, why it matters, and how it makes a teacher’s life easier.

[00:06:46] The Best Size and Format for Preview Files

Why 16 by 9 previews work better than standard paper sizes and how they improve the browsing experience.

[00:07:24] What to Include Inside a High Converting Preview

Key sections to add, including what’s included, why teachers will love it, topics covered, and selling points.

[00:08:53] Using Testimonials and Social Proof in Previews

When and how to add reviews to your preview files, and when they are not necessary.

[00:09:17] Linking to Bundles and Bigger Offers

How to ethically upsell bundles inside preview files and track clicks using TPT links.

[00:10:21] Should You Add Terms of Use to Your Preview?

A legal perspective on whether terms of use belong in previews and what Lindsay currently recommends.

[00:11:23] Preview Strategy for High Ticket Products

How previews change when you’re selling a full curriculum versus a low cost resource.

[00:11:41] PDF Previews vs Video Previews

Why PDF previews often outperform video previews and where video still makes sense.

[00:14:35] Creating a Reusable Preview Template in Canva

How to build one master preview template in Canva to save time and keep branding consistent.

[00:15:46] Protecting Answer Keys Inside Previews

Why you should blur answer keys and how to prevent students from misusing your previews.

[00:16:48] Final Best Practice for Every Paid Resource

The non negotiable rule every TPT seller should follow when uploading paid products.

Resources Mentioned:

TPT Preview Template: https://learn.lindsaybowden.com/preview

Connect further:

1. Join the Amazon KDP VIP Waitlist: lindsaybowden.com/next
2. Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
3. Start or grow your TPT email list | https://lindsaybowden.com/email
4. And make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowden
5. Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

Have you ever wished your teacher business could simply cover one meaningful expense, without pressure to quit your job or chase unrealistic income goals?

In this episode of the Teacher Business School podcast, Lindsay sits down with long-time Teacher Resource Academy member Robin Cornecki to talk about steady growth, skill building, and what’s possible when you focus on progress instead of perfection. Robin shares how she went from slowly creating her first Teachers Pay Teachers (TPT) freebie to building hundreds of resources, paying for her daughters’ competitive dance lessons, and eventually expanding into tutoring and Praxis prep. This conversation is a powerful reminder that sustainable teacher businesses are built one skill, one resource, and one decision at a time.

Key Discussion Points:

[00:00:41] Meet Robin Cornecki and her teaching background

Robin shares her 23-year journey as a secondary math teacher in a small rural district and explains how teaching multiple preps shaped her need for efficient, differentiated resources.

[00:01:49] Starting a Teachers Pay Teachers (TPT) store without a business plan

Robin talks about opening her Teachers Pay Teachers (TPT) store in December 2019, uploading her first freebie, and learning everything through trial and error.

[00:04:47] Making resources before Teachers Pay Teachers (TPT) and why it mattered

How creating materials by hand, on index cards and in Word, laid the foundation for turning classroom resources into sellable products later.

[00:08:44] The struggle with slow, perfection-driven creation

Robin explains how it once took weeks to finish a single resource and how perfectionism and lack of digital skills slowed her progress.

[00:12:44] Discovering Math Resource Academy

A Pinterest search led Robin to Lindsay’s blog, email list, and eventually enrolling in Math Resource Academy as a birthday gift to herself.

[00:17:23] Learning digital skills that changed everything

How step-by-step tutorials, templates, and community support helped Robin confidently use PowerPoint, Google Slides, and Forms to create resources faster.

[00:21:39] Going from 10 resources to over 200

Robin shares how improving her systems allowed her to consistently publish new resources and dramatically grow her Teachers Pay Teachers (TPT) store.

[00:24:49] Creating and selling a full math curriculum

Why Robin focused on building an eighth-grade curriculum, how she priced it strategically, and why it continues to sell years later.

[00:28:04] Using Teachers Pay Teachers (TPT) income to pay for real life

Robin reflects on the moment her Teachers Pay Teachers (TPT) income fully covered her daughters’ competitive dance expenses and what that financial relief meant for her family.

[00:32:53] Expanding beyond Teachers Pay Teachers (TPT) into tutoring

How tutoring during the pandemic opened Robin’s eyes to new income opportunities and led her toward Praxis exam support.

[00:35:48] Building Praxis prep courses and study guides

Robin explains how she turned her teaching expertise into Praxis Core and Middle School Math study materials, including books published through Amazon KDP.

[00:39:00] Balancing multiple income streams as a teacher

Why having Teachers Pay Teachers (TPT), tutoring, and digital products together creates more stability and flexibility than relying on a single platform.

[00:41:59] Leading with generosity in the classroom

Robin shares how she supports students in her small rural school through supplies, food, and simply being a trusted adult.

Resources Mentioned:

robincornecki.com/study

lindsaybowden.com/start

https://www.teacherspayteachers.com/store/robin-cornecki-round-robin-math

https://www.instagram.com/robin.cornecki/

Connect further:

1. Join the Amazon KDP VIP Waitlist: lindsaybowden.com/next
2. Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
3. Start or grow your TPT email list | https://lindsaybowden.com/email
4. And make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowden
5. Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

Have you ever wondered if paying for ads on Teachers Pay Teachers (TPT) is actually worth it, or if it just eats into your hard-earned profits?

In this episode, Lindsay walks you through her real-life experience using the Promote Products feature on Teachers Pay Teachers. She breaks down exactly how it works, how to set it up, what she spent, what she earned, and whether she would do it again. If you have ever been tempted to try TPT ads or felt unsure about where to invest your marketing dollars, this episode gives you honest insight so you can make informed decisions for your business.

Key Discussion Points:

[00:00:41] What Promote Products on Teachers Pay Teachers (TPT) Actually Is

A clear explanation of what the Promote Products feature is, where to find it in your dashboard, and how it functions like an internal ad system on Teachers Pay Teachers (TPT).

[00:01:41] How to Set Up a Promoted Product

The step-by-step process of choosing a category, selecting a product, and picking available dates, plus why slots can sell out months in advance.

[00:02:41] Why Timing and Dates Matter So Much

How choosing less competitive dates like holidays and weekends affected results, and why ideal dates often sell out quickly.

[00:03:41] Real Results, Costs, and ROI Breakdown

An honest look at how much was spent, how many sales came in, and what the actual return on investment looked like.

[00:04:41] Where Promoted Products Appear in Search

A walkthrough of how sponsored resources show up in Teachers Pay Teachers (TPT) search results and category pages, and why visibility alone does not always lead to conversions.

[00:06:41] When Promote Products Might Not Be Worth It

Why promoted listings can feel disconnected from buyer intent and how mismatched sponsored results can impact effectiveness.

[00:07:41] Better Advertising Options for Teachers Pay Teachers (TPT) Sellers

Why Meta ads on Facebook and Instagram have delivered stronger results, and how Lindsay uses both low-ticket product ads and lead magnets to grow her business.

Connect further:

1. Join the Amazon KDP VIP Waitlist: lindsaybowden.com/next
2. Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
3. Start or grow your TPT email list | https://lindsaybowden.com/email
4. And make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowden
5. Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

What does it really look like to start a Teachers Pay Teachers (TPT) store from scratch when you didn’t even know TPT existed a month earlier?

In this episode of the Teacher Business School podcast, Lindsay sits down with Cherene Chan, a Teacher Resource Academy student from the UK, to talk about her journey from online ESL teaching and major health challenges to opening a Teachers Pay Teachers (TPT) store, making consistent sales, and earning her first five-star reviews.

Cherene shares what surprised her most about selling on Teachers Pay Teachers (TPT), how long it took to make her first sale, what finally helped her gain traction, and the mindset shifts that made the biggest difference. This conversation is especially encouraging for newer sellers, international teachers, and anyone feeling overwhelmed at the beginning.

Key Discussion Points:

[00:00:41] Meet Cherene and Her Teachers Pay Teachers (TPT) Journey

How Cherene went from never hearing about Teachers Pay Teachers to opening her own store after finding a free Instagram workshop.

[00:02:21] Teaching Online and Navigating Health Challenges

Cherene shares her background teaching ESL online, earning TEFL certifications, and rebuilding momentum after major jaw surgery.

[00:04:22] Discovering the Three-Day Board Game Challenge

What caught Cherene’s attention about the free workshop, why she almost didn’t sign up, and how creating her first resource sparked everything.

[00:06:01] Opening Her Teachers Pay Teachers (TPT) Store and Making the First Sale

How long it took Cherene to open her store, when her first sale came in, and why earning $1.60 felt so meaningful.

[00:08:41] What the Early Days of Selling Really Felt Like

The overwhelm, self-doubt, and steep learning curve that came with learning PowerPoint, Canva, and the business side of Teachers Pay Teachers (TPT).

[00:11:01] Choosing a Niche and Creating ESL Grammar Resources

Why Cherene focuses on ESL grammar, lesson slides, and editable worksheets, and how product lines help her work faster.

[00:13:21] Selling on Teachers Pay Teachers (TPT) as a UK-Based Seller

How Cherene adapts her resources for American English, creates US holiday products, and turns being international into an advantage.

[00:15:21] Hitting 50+ Sales as a New Seller

What it felt like to pass the 50-sale milestone and why tracking progress kept her motivated.

[00:16:41] Receiving Her First Five-Star Review

The emotional moment Cherene realized she had earned a five-star review and why that validation meant so much.

[00:19:21] Why Training and Support Matter

Cherene explains why she believes trying to figure out Teachers Pay Teachers (TPT) alone would have led to quitting early.

[00:21:41] How Resource Creation Gets Faster Over Time

From seven hours to three minutes, how repetition, templates, and experience changed everything.

[00:24:01] The Importance of Covers, Thumbnails, and Previews

What finally helped Cherene improve page views and sales after reworking her covers and previews months later.

[00:26:41] Advice for New and Overwhelmed Sellers

Cherene’s most important advice for beginners who want to succeed on Teachers Pay Teachers (TPT) without burning out.

Cherene's Teachers Pay Teachers (TPT) Link:

https://www.teacherspayteachers.com/store/learn-with-chezi

Connect further:

1. Join the Amazon KDP VIP Waitlist: lindsaybowden.com/next
2. Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
3. Start or grow your TPT email list | https://lindsaybowden.com/email
4. And make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowden
5. Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

Have you ever wondered whether your Teachers Pay Teachers (TPT) resources are actually protected, or if you are missing something important behind the scenes?

In this episode, Lindsay walks through exactly what should be included in your Terms of Use page and your Credits page for Teachers Pay Teachers (TPT) resources. This is a practical, step by step, and very visual breakdown of how Lindsay sets up her own files, why these pages matter for protecting your work, and how to keep things simple while still staying legally safe. If you sell on TPT, this is one of those foundational episodes that can save you headaches later.

Key Discussion Points:

[00:00:41] Why every Teachers Pay Teachers (TPT) resource needs a Terms of Use page

An overview of what a Terms of Use page is, why it matters for protecting your resources, and how it applies to every product you upload to TPT.

[00:01:41] What to include in your Terms of Use page

Licensing terms, copyright language, and clear “you may” and “you may not” sections that spell out how buyers can use your resource.

[00:03:41] Making your Terms of Use visible before purchase

Why buyers need access to your terms before purchasing and how to do this using previews, descriptions, and linked documents on Teachers Pay Teachers (TPT).

[00:04:41] What a Credits page actually is

How a Credits page differs from a Terms of Use page and when you are required to include one based on fonts and clip art usage.

[00:05:41] Turning your Credits page into a Thank You page

Why Lindsay combines credits, a short bio, contact information, and social links to improve buyer experience and reduce negative reviews.

[00:06:41] Using your resource files to grow your email list

How to include a lead magnet inside your Terms of Use or front pages to turn TPT buyers into email subscribers.

[00:07:41] Different ways to package your files

Pros and cons of uploading a zipped folder versus merging your Terms of Use directly into your resource PDF.

[00:08:41] Common issues with zip files on Teachers Pay Teachers (TPT)

What happens when TPT renames zip files, why buyers may get error messages, and how to handle these questions efficiently.

[00:09:41] When and how to include artist logos

What to do if clip art or font creators require logos instead of text links and how to add and hyperlink them correctly in Canva.

Resources mentioned:

Creative Contracts: Legal contract templates made for digital product sellers and course creators. You NEED these if you want to make a website (privacy policy and terms) (Use code LINDSAYB for 30% off!) https://lddy.no/13pcn

Episode 51: Get Your Digital Product Business Legally Legit https://lindsaybowden.com/podcast/051/

Subscribers to Sales Email List Course

Connect further:

1. Join the Amazon KDP VIP Waitlist: lindsaybowden.com/next
2. Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
3. Start or grow your TPT email list | https://lindsaybowden.com/email
4. And make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowden
5. Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

Have you started mapping out the resources you want to create in 2026? Before you jump in, it helps to understand what teachers will actually be searching for and purchasing in the year ahead. This episode breaks down the biggest education trends influencing buying decisions on Teachers Pay Teachers (TPT) so you can create strategically, stay ahead of shifts in the market, and position your store for continued growth.

From accessibility laws and science of reading mandates to AI, financial literacy requirements, and the rapid rise of homeschool and hybrid schooling, these trends offer powerful insight into what teachers need most. Use them as inspiration for new product ideas, resource updates, and stronger SEO in your listings.

Key Discussion Points:

[00:00:41] Why 2026 Buying Behavior Is Changing

A quick overview of why understanding education trends helps you plan the resources you want to create or update for the coming year.

[00:01:13] New Accessibility Laws You Need to Know

How upcoming accessibility requirements affect both digital and printable PDFs and what changes you may need to make for screen reader friendly resources.

[00:02:01] Accessibility Design Tips for Teachers Pay Teachers (TPT) Creators

Key elements like clear heading structure, readable fonts, high contrast, dyslexia friendly options, and avoiding text saved as images.

[00:02:30] Alt Text, Tagged PDFs, and Additional Compliance Steps

Extra accessibility practices to incorporate as new Title II expectations take effect across schools and districts.

[00:02:74] The Growing Demand for Science of Reading Resources

Why reading score concerns are pushing states toward science of reading aligned materials and how creators can use the term for SEO.

[00:03:37] Budget Constraints and the $3 Pricing Sweet Spot

What shrinking classroom budgets mean for pricing strategy, plus how bundles and product lines can support sales.

[00:04:13] Why Breaking Large Units Into Smaller Products Matters

The case for listing smaller standalone resources instead of only publishing full units at higher price points.

[00:04:73] Phone Bans and the Decline of QR Code Dependent Resources

How schoolwide phone restrictions are affecting QR based activities and why offering non device options matters.

[00:05:00] Updating Older QR Heavy Products for Modern Classrooms

Tips for creating alternatives or duplicate versions that function without phones.

[00:05:20] How AI Is Changing the TPT Marketplace

Why the rise of AI generated content means teachers will expect higher quality and will be more skeptical of low effort resources.

[00:06:21] Teaching AI Literacy in ELA and Social Studies

Opportunities to create lessons about ethical and effective AI use for upper elementary through high school classrooms.

[00:06:93] The Continued Growth of Interactive Digital Resources

Why digital interactivity still matters even as phone use decreases and which formats tend to engage students most.

[00:07:57] The Importance of Real World and STEM Based Tasks

How project based learning and real world application activities are becoming more valuable to schools.

[00:08:73] Financial Literacy as a Fast Growing Curriculum Need

States requiring financial literacy instruction and why budgeting, investing, and similar topics present strong product opportunities.

[00:09:82] Mental Health and SEL Requirements in New Standards

How new legislation, including in California, increases demand for mental health and SEL aligned content across grade levels.

[00:10:36] State Standard Updates Teachers Will Be Shopping For

A look at upcoming changes in ELA and math standards across several states and how creators can align resources.

[00:11:21] The Massive Rise of Homeschool and Hybrid School Buyers

Why this customer base is expanding and how to speak directly to their needs in titles, descriptions, and resource design.

[00:12:00] What Homeschool Buyers Look For in Teachers Pay Teachers (TPT) Resources

Small but important differences that can make your existing resources more relevant to homeschooling families.

[00:12:46] Understanding the Impact of Open Educational Resources (OER)

What free, editable materials offer teachers and how TPT creators can compete with them.

[00:13:29] Why Highly Editable and Differentiated Resources Win

How editability and built in differentiation help your products stay competitive with free OER options.

[00:14:13] Offering Freebies That Lead to Paid Sales

A strategic approach to high quality free resources that attract buyers without relying on samples alone.

[00:14:50] Converting Freebie Seekers Into Loyal Customers

How excellent freebies showcase your quality and encourage teachers to purchase full product lines.

[00:15:50] Final Thoughts and Inspiration for Your 2026 Resource Planning

A reminder not to feel overwhelmed and to use these trends as helpful direction as you prepare for the year ahead.

Resources mentioned:

Chat GPT (Open AI): https://chatgpt.com/

Science of Reading: https://www.improvingliteracy.org/resource/the-science-of-reading-an-overview

Open Educational Resources (OER): https://oercommons.org/

Connect further:

1. Join the Amazon KDP VIP Waitlist: lindsaybowden.com/next
2. Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
3. Start or grow your TPT email list | https://lindsaybowden.com/email
4. And make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowden
5. Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

Are you creating Google Classroom activities but unsure how to upload them to Teachers Pay Teachers in a way that actually works for buyers? Many teacher authors run into tech issues, confusing upload options, or links that break after purchase. In this episode, Lindsay walks you through the simplified, reliable method she uses to upload every Google resource in her store, plus what has changed with Google Forms since summer 2025.

You’ll learn how to prep your files, how to correctly create forced copy links, and how to protect your originals so nothing gets overwritten. Whether you are brand new to digital resources or ready to streamline your process, this episode gives you a clear step-by-step system you can trust.

Key Discussion Points:

[00:00:41] What Counts as a Digital Resource on TPT

Lindsay clarifies the difference between digital downloads and true digital activities that integrate with Google Classroom or Microsoft Teams.

[00:01:07] Why She Avoids Uploading Directly From Google Drive

Uploading through Google Drive inside TPT can trigger confusing access prompts for buyers, so Lindsay uses a different method to avoid tech issues.

[00:01:48] What Buyers Receive Inside a Digital and Printable Zip File

An overview of the printable version, answer key, terms of use, and the digital instructions template with the forced copy link.

[00:02:23] How to Package and Upload a Digital-Only Resource

Why a single PDF containing instructions and the forced copy link is the simplest and most reliable upload method.

[00:03:14] Understanding Forced Copy Links for Google Activities

How forced copy links work and why they ensure each buyer gets their own editable version without accessing your originals.

[00:04:14] Creating Forced Copy Links in Older Google Forms

A walkthrough of the pre-2025 method using Add Collaborators and replacing edit with copy in the URL.

[00:05:13] What Changed in Google Forms After the 2025 Update

Google’s new granular controls and how sharing settings now work when publishing brand-new forms.

[00:06:30] Protecting Your Original Files in Google Drive

Why you should always keep untouched originals and create forced copy links only from duplicates to prevent accidental edits by buyers.

[00:07:02] Building Digital Activities With Google Slides

How Lindsay designs drag-and-drop activities using background images and movable pieces before generating the forced copy link.

[00:07:56] Setting Up Google Sheets for Self-Checking Activities

How to protect sheets and ranges so students can interact without altering your formulas or templates.

[00:08:33] Where to Place Forced Copy Links in Your Download

How to embed links inside your instructions PDF and what to double-check before uploading to TPT.

[00:09:11] Final Takeaway for Digital Resource Safety

Why having a protected master copy of every digital activity prevents major headaches if a link is altered or misused.

Google Upload Template Freebie: https://learn.lindsaybowden.com/google

Connect further:

1. Join the Amazon KDP VIP Waitlist: lindsaybowden.com/next
2. Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
3. Start or grow your TPT email list | https://lindsaybowden.com/email
4. And make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowden
5. Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

How do you know which fonts, clip art, and images are actually safe to use in your TPT products, and which ones could land you in trouble? If you’ve ever felt overwhelmed by licensing rules or confused about where to find high quality visuals for your resources, this episode will clear it all up in a way that finally makes sense.

In this episode, Lindsay breaks down exactly where you can source fonts, clip art, and photographs for commercial use, how licensing works across Google, Microsoft, Canva, and TPT, and the simple steps you can take to protect your store by following terms of use correctly. You’ll walk away with clarity, confidence, and a plan for building visually consistent, on-brand resources that buyers can recognize instantly.

Key Discussion Points:

[00:00:41] What You Can Safely Use in TPT Products

Why licensing matters and how to avoid using visuals that could violate terms of use.

[00:01:42] Where to Find Fonts for Commercial Use

A breakdown of Google Fonts, Microsoft Business fonts, and how to know which platforms allow commercial use.

[00:02:46] Google vs. Microsoft Licensing Explained

What Google Workspace allows, why Microsoft requires a business subscription, and how this impacts TPT sellers.

[00:03:31] Canva Free, Canva Pro, and Canva for Educators

What each version includes, which licenses allow commercial use, and why Canva for Educators cannot be used for TPT resources.

[00:04:27] Using Fonts from TPT Creators

How to find font artists on Teachers Pay Teachers, what to look for in licensing, and why TPT fonts can strengthen your brand.

[00:05:44] Choosing Fonts for Covers vs. Inside Your Resources

Why readability matters, when cutesy fonts work, and how early readers influence font choices.

[00:07:03] Additional Places to Source Fonts

Where sites like Creative Fabrica and DaFont fit in and how to confirm commercial licensing.

[00:08:50] Finding and Choosing Clip Art

Why consistency matters for branding, how to choose long-term clip art styles, and where to find reliable collections.

[00:09:39] Canva Clip Art Do’s and Don’ts

How to use clip art safely inside Canva and the one layout rule you must follow.

[00:10:21] Where to Find Commercial Use Images

Websites like Pexels, Pixabay, and Unsplash, and when these are appropriate for older grade levels.

[00:10:52] Finding Historically Accurate and Public Domain Images

Resources like the Library of Congress and National Archives for social studies and history materials.

[00:11:38] How to Read Terms of Use

What to look for in commercial licenses and how to know whether you must flatten or secure your files.

[00:12:10] Should You Invest in Fonts and Clip Art?

Why free isn’t always best and how strategic investing improves branding and product quality.

[00:13:41] Flattening and Securing Your Resources

When flattening is required, how Canva’s flatten feature works, and why TPT sellers must understand this.

[00:14:56] Where to Find Science, Biology, and Medical Images

Public domain resources like the NIH Image Bank and CDC Image Library for STEM creators.

[00:15:33] Building a Brand Kit in Canva Pro

How brand kits streamline your design process and help you create cohesive covers, thumbnails, and previews.

Important Resources:

Canva + TPT: The Rules You Need to Know - https://youtu.be/lkCXjkYcN1Y?si=4QLmv-wp2RTMQbbo

Flattening & Securing Made Easy - https://youtu.be/IB_-mQixnWg

How to Make Your Teachers Pay Teachers (TPT) Covers and Thumbnails Pop - https://youtu.be/-CHLK-krc3E

Connect further:

1. Join the Amazon KDP VIP Waitlist: lindsaybowden.com/next
2. Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
3. Start or grow your TPT email list | https://lindsaybowden.com/email
4. And make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowden
5. Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

In this milestone episode, Lindsay shares practical, real-life systems that full-time teachers inside Teacher Resource Academy are using to consistently create, publish, and grow on Teachers Pay Teachers. You’ll hear mindset shifts, batching strategies, clever time pockets, and creative approaches that make TPT growth possible even with a demanding schedule.

Key Discussion Points:

[00:00:41] Why This Episode Matters for Full-Time Teachers

A look at the unique challenges full-time teachers and homeschool parents face when trying to build a TPT store, and why smart systems make all the difference.

[00:01:03] How Real TRA Members Make It Work

Strategies from Teacher Resource Academy members on carving out work time, batching tasks, and setting realistic creation goals each week.

[00:01:55] Using Weeknight Routines and Weekend Hours

Examples of intentional routines, including specific nightly work blocks and focused weekend sessions that help maintain momentum.

[00:02:40] Monthly Calendar Planning for Built-In Work Days

How teachers use school breaks, long weekends, and purposeful “CEO days” to get meaningful work done and stay consistent.

[00:03:22] Batching Tasks for Faster Creation

Why batching covers, thumbnails, previews, and even entire units helps streamline your workflow and reduce stress.

[00:04:15] Making the Most of Prep Time

Creative ways to maximize planning periods with themed workdays that eliminate decision fatigue and support steady progress.

[00:05:51] Using Students as Your Idea Scouts

How classroom questions and student misconceptions can spark profitable resource ideas and strengthen your niche.

[00:06:36] Habit Triggers to Build TPT Momentum

Simple “if this, then that” routines you can attach to everyday moments to keep your store moving forward.

[00:07:39] Templates That Save Hours Every Week

How cover, thumbnail, preview, description, and resource templates dramatically cut creation time and support consistency.

[00:08:26] Why Topic-Based Batching Works for Many Creators

The benefits of creating multiple resource types within one unit or topic to speed up curriculum building and boost store revenue.

[00:09:26] Mini Mission Moments

How small pockets of 5 to 15 minutes can become powerful opportunities to complete meaningful micro-tasks.

[00:10:14] Using Voice Memos to Capture Ideas on the Go

Systems for voice-to-text brainstorming and how to use apps or ChatGPT to turn ideas into organized plans.

[00:10:56] Accountability Structures That Keep You Showing Up

How coworking calls, partner check-ins, and scheduled work sessions help maintain motivation and consistency.

[00:11:38] The Power of Monthly CEO Days

Why treating your store like a business, even in small ways, can shift your mindset and lead to long-term growth.

[00:13:33] The Theme Behind All Successful Systems

A reminder that you don’t need unlimited time, you just need intentional time, realistic planning, and grace for yourself on the hard days.

[00:14:40] A Final Encouragement for Full-Time Teachers

Reassurance that building a thriving TPT store while teaching is possible, plus an invitation to join Teacher Resource Academy for deeper support.

Connect further:

1. Join the Amazon KDP VIP Waitlist: lindsaybowden.com/next
2. Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
3. Start or grow your TPT email list | https://lindsaybowden.com/email
4. And make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowden
5. Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

Ever felt that a single negative review ruined your week? You’re not alone.

In this episode, Lindsay walks you through how to encourage more positive reviews on your Teachers Pay Teachers products and what to do when a less-than-glowing one shows up. You’ll learn exactly how TPT’s review system works today, how to use it to your advantage, and how to turn reviews (even bad ones) into growth opportunities for your store.

Key Discussion Points:

[00:00:41] Why Reviews Matter on TPT

How the TPT review process works today and why it plays a bigger role than you might realize in your store’s success. 

[00:02:38] The Evolution of the Review System

A look back at TPT’s switch from a four-star to a five-star system and how that change shifted buyer behavior and seller ratings.

[00:05:46] Understanding Four-Star Reviews

Why four stars don’t always mean disappointment, and how to interpret your ratings with perspective.

[00:06:46] How to Handle Negative Reviews

Step-by-step guidance for addressing low ratings professionally, including when to contact TPT Support and when to simply breathe and respond with empathy.

[00:08:59] Crafting a Professional Response

Why your reply to a review matters just as much as the review itself and how it can build trust with future buyers.

[00:10:23] Responding to Positive Reviews

How engaging with happy buyers can boost your reputation and encourage more people to leave feedback.

[00:10:42] Preventing Negative Reviews Before They Happen

Practical tips to minimize mistakes, from proofreading and link checks to writing crystal-clear product descriptions.

[00:12:43] Do Reviews Affect Search Rankings?

Exploring whether reviews impact TPT’s algorithm and how conversion rates might influence visibility.

[00:14:52] How to Encourage More Reviews

Creative, authentic ways to remind buyers to leave reviews such as inside your resources, in your descriptions, and through email or social media.

[00:17:47] What Not to Do When Seeking Reviews

Common mistakes to avoid, like marking a resource free just for reviews or over-focusing on ratings.

[00:18:52] Final Takeaways

A recap of TPT’s review changes, how to respond with professionalism, and how to make review requests part of your overall selling strategy without stress.

[00:20:35] Free Training for New TPT Sellers

Lindsay’s free training for new sellers: a step-by-step plan to start and grow your TPT business successfully.

Resources Mentioned:

https://learn.lindsaybowden.com/subscribers-to-sales-194

Connect further:

1. Join the Amazon KDP VIP Waitlist: lindsaybowden.com/next
2. Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
3. Start or grow your TPT email list | https://lindsaybowden.com/email
4. And make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowden
5. Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

Feeling stuck on what to create for your TPT store during the winter months? You’re not alone. December and January are actually prime selling seasons for teacher authors if you know what your audience needs most. In this episode, Lindsay shares 20 resource ideas (10 for December and 10 for January), plus smart ways to turn them into product lines that keep selling all year long. 

She also reveals details about her limited-time Black Friday offer for Teacher Resource Academy, designed to help educators grow consistent four-figure TPT stores.

Key Discussion Points:

[00:00:41] Why December and January Still Sell on TPT

Teachers are tired, often sick, and in need of easy, print-and-go classroom resources, making these months a major opportunity for sellers.

[00:01:21] Ten Fresh Product Ideas for December

From holiday color-by-number activities to winter science experiments and “Holidays Around the World” projects, Lindsay shares ways to meet teacher demand for fun, low-prep lessons. 

[00:03:49] Sub Packets and Print-and-Go Resources

Why creating detailed sub plans with clear instructions, answer keys, and ready-to-use materials can make your store a go-to for teachers during cold and flu season.

[00:04:41] Creative December Projects Across Subjects

Ideas like digital escape rooms, end-of-year reflections, and goal-setting writing prompts help teachers keep students engaged before winter break.

[00:05:49] What to Create for January

Think about teachers coming back to new students or fresh routines. Lindsay shares product ideas like New Year goal-setting flipbooks, review stations, and data-tracking sheets.

[00:06:55] Using AI to Save Time and Spark Creativity

Practical ways to use ChatGPT for writing passages, science experiment ideas, or even crafting themed stations while maintaining quality control as the educator.

[00:07:37] Building Product Lines That Sell Year-Round

How to turn standalone resources into ongoing product lines and bundles to boost visibility and passive income. 

[00:08:22] Black Friday Special: Teacher Resource Academy Offer

Lindsay reveals a limited-time 50% off Black Friday sale (Nov 28–Dec 1) with an exclusive bonus package including a Canva TPT planner, AI prompt library, 1,000 TPT ideas, and a December checklist to prep your store for 2026.

[00:09:17] Next Steps for Sellers

Encouragement to take action: optimize your store, launch new resources, and use this season to set your TPT business up for a strong start to the new year.

Connect further:

1. Join the Amazon KDP VIP Waitlist: lindsaybowden.com/next
2. Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
3. Start or grow your TPT email list | https://lindsaybowden.com/email
4. And make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowden
5. Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

What if the key to growing your TPT store wasn’t more products, but smarter decisions based on data you already have?

In this episode, Lindsay and her marketing and data-savvy teammate Johanna walk through exactly how to read, interpret, and use your Teachers Pay Teachers dashboard to drive growth. They break down what the new metrics mean, how to track your traffic and conversions, and why optimizing your listings with SEO tools can transform your results.

In this episode, we’ll discuss:

[00:00:41] Understanding Your TPT Dashboard

Where to find your data, what each metric means, and how to use your dashboard to make better business decisions.

[00:03:41] Exploring New Dashboard Metrics

A look at the newest TPT data points, like earnings per cart and conversion rates, and how they can help you assess your performance more precisely.

[00:05:40] Identifying Top-Performing Products

How to view your top 10 earning and most-sold resources, compare them by date range, and use that data to plan bundles and seasonal updates.

[00:06:45] Tracking First-Time vs. Repeat Buyers

Why understanding your buyer types matters and how to use product lines and bundles to encourage repeat purchases.

[00:08:45] Preparing for Seasonal and Sitewide Sales

Using last year’s sales data to optimize listings, pricing, and keywords ahead of events like the Cyber Monday Sale.

[00:11:30] Understanding Traffic Sources

How to see where your buyers are coming from (TPT search, email, YouTube, Pinterest, and more) and what those numbers reveal about your marketing.

[00:13:00] How to Use the URL Builder

Step-by-step on creating trackable links, understanding attribution windows, and reading traffic reports accurately.

[00:18:32] Using Product Statistics for Deeper Insights

Breaking down your sales, conversion rates, and performance by product type to see what’s working and where to improve.

[00:23:00] Adjusting Prices Based on Conversion Data

How to identify when a product’s conversion rate signals it’s time for a price change and when to hold off.

[00:24:30] Checking for Missing Previews and Optimization Opportunities

A quick data-backed method to find which listings are missing previews or need updates for better visibility.

[00:30:10] Using SEO Tools to Improve Visibility

A walkthrough of SEO Mantis, how to analyze your listings, and what scores and rankings really mean for your resources.

[00:33:00] Exploring Your Data Playbook (YDP)

An introduction to another powerful analytics tool and how it helps sellers track changes and make data-driven improvements.

 [00:35:40] Wrapping Up and Next Steps

Lindsay and Johanna recap the key takeaways and encourage you to use your data as a roadmap to grow your TPT store strategically.

Resources Mentioned:

• SEO Mantis: https://chromewebstore.google.com/detail/seo-analyzer-for-tpt/hnmghdakjdmieehjfnhaeklbcaicgnjl?pli=1 use code BOWDEN for 25% off your first month 
• Your Data Playbook: Get a free TPT store audit using this link - https://www.yourdataplaybook.com/a/2148182058/tQsoDhFd 

Connect further:

1. Join the Amazon KDP VIP Waitlist: lindsaybowden.com/next
2. Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
3. Start or grow your TPT email list | https://lindsaybowden.com/email
4. And make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowden
5. Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

In this episode, Lindsay sits down with Squarespace web designer and marketing strategist Katie Lepore to explore how teachers can turn their Teachers Pay Teachers (TPT) resources into a full-fledged online business. Katie shares how Squarespace makes it simple to build a professional site, create a storefront, and start blogging for better SEO even if you’re not tech-savvy. Together, they unpack why having your own website matters, when to make the leap beyond Teachers Pay Teachers (TPT), and how to make your site work for you long-term. 

In this episode, we’ll discuss:

[00:00:41] What to Expect from This Episode

Why hosting your Teachers Pay Teachers (TPT) resources on Squarespace can be a game-changer for teacher business owners ready to expand beyond the marketplace.

[00:06:52] When to Start Your Own Website

Katie explains how TPT is a great testing ground for your products and when it makes sense to build your own site to grow independently.

[00:08:26] WordPress vs. Squarespace

Lindsay shares her frustrations with WordPress, while Katie breaks down why Squarespace is simpler, all-in-one, and easier to maintain without constant tech help.

[00:11:24] SEO and Blogging in 2025

Why SEO is no longer about the platform but the content itself, and how blogging still plays a major role in boosting traffic to your resources.

[00:17:53] Setting Up a Storefront on Squarespace

How to create a clean, organized digital shop for your Teachers Pay Teachers (TPT) products directly on your site, no complicated plugins required.

[00:21:40] Key Pages for a Teacher Website

The three must-have pages for teacher sellers (home, about, and shop) and how to structure them to build trust and convert visitors.

[00:23:19] Building an Email List Right Inside Squarespace

Katie explains how Squarespace includes built-in email marketing tools, pop-ups, and automation features to help you grow your list fast.

[00:25:07] DIY Websites vs. Hiring a Pro

Why even a drag-and-drop website benefits from expert strategy, and how investing in professional help can save time and frustration.

[00:28:09] Katie’s Signature Site Process

A behind-the-scenes look at Katie’s two-week done-for-you website build and how it helps business owners launch quickly with confidence.

[00:29:18] Katie’s Story of Resilience

Katie opens up about leaving an abusive marriage and rebuilding her life, showing how taking the first brave step can transform everything in business and beyond.

[00:32:37] Generosity and Giving Back

Katie shares her vision for offering quarterly service days for her future team, encouraging others to build generosity into their business model.

[00:33:17] Final Takeaways

Why having your own website is an empowering step toward financial freedom, ownership, and long-term business growth beyond TPT.

Resources Mentioned:

https://emberlyn.myflodesk.com/teachers

https://www.emberlyn.co/teachers

https://www.instagram.com/emberlynco/

Connect further:

1. Join the Amazon KDP VIP Waitlist: lindsaybowden.com/next
2. Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
3. Start or grow your TPT email list | https://lindsaybowden.com/email
4. And make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowden
5. Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

Lindsay breaks down exactly how to prepare for the Black Friday and Cyber Monday TPT sitewide sale, how to optimize your listings for conversions, and what strategies can help you turn this season into one of your most profitable.

Key Discussion Points:

[00:00:41] What to Expect from the TPT Sitewide Sale

Why the TPT Sitewide Sale is such a major opportunity for sellers and what to expect, especially if you’re new to selling on the platform.

[00:01:52] How the Sitewide Discount Works

A look at how the 20% seller discount combines with TPT’s extra 5% off code to create a 25% savings for buyers and why you should always participate.

[00:02:36] When and How to Prepare for the Sale

Tips for staying informed through TPT seller emails, when to start advertising, and why you should only start promoting a day or two before the sale.

[00:03:46] Step 1: Review Your Data and Optimize Top Resources

How to identify your top-performing products using TPT data and ensure your covers, thumbnails, previews, and SEO are all working together to convert browsers into buyers.

 [00:06:10] Step 2: Refresh Your Storefront for Returning Buyers

Why sale periods are the perfect time to update your featured listings to highlight seasonal or high-demand resources.

 [00:07:02] Step 3: Create or Finish Bundles

The power of bundles during sales, including how to start a growing bundle, communicate value in your descriptions, and use bundles to increase your average order value.

[00:09:50] Step 4: Optimize for Seasonal SEO

How to fine-tune your holiday resources for relevant search terms and why you should limit title changes to avoid hurting your TPT rankings.

 [00:12:51] Step 5: Invest in an SEO Tool

Recommendations for trusted TPT SEO tools and how investing in one can help you stay competitive as search algorithms evolve.

 [00:14:41] Step 6: How to Advertise the Sale

Simple ways to promote your sale with TPT Notes to Followers, targeted email marketing, and strategic Instagram content.

 [00:15:45] Using Email to Drive Sales and Track Results

Ideas for guiding your audience to the right products, using the TPT UTM builder to measure clicks, and understanding TPT’s one-day attribution window.

 [00:17:35] The Power of Wishlists and Follow-Up Emails

Why encouraging followers to build a wishlist before the sale can lead to more conversions when you follow up on sale day.

[00:18:32] Final Encouragement

Lindsay reminds sellers that even if they don’t see immediate results, every sale and optimization effort builds toward long-term growth and success.

Resources Mentioned:

• TPT SEO Tools (Your Data Playbook, Seller Spy, SEO Mantis, Mr. Joel’s SEO Tools, TPT SEO Chrome Extension)
• Lindsay’s Subscriber to Sales program for starting and growing your email list

Connect further:

1. Join the Amazon KDP VIP Waitlist: lindsaybowden.com/next
2. Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
3. Start or grow your TPT email list | https://lindsaybowden.com/email
4. And make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowden
5. Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

Is it possible to grow your business, teach full-time, and still have time for family and rest?

In this episode, Lindsay sits down with KyAnn Molina, host of Simple Rhythms for Busy Moms and mom of three under five, to talk about how to simplify your days, build intentional rhythms, and prevent burnout as a teacher, mom, or entrepreneur.

KyAnn shares her Four-Step Plan Framework for creating daily systems that reduce decision fatigue and help you show up with more peace and purpose. This conversation is full of practical strategies for managing your schedule, protecting your energy, and learning to rest without feeling guilty.

Key Discussion Points:

[0:41] How KyAnn realized she was chasing goals that didn’t align with her priorities and the wake-up call that led her to simplify her life

[2:11] What it looks like when your passion turns into pressure and how to identify when you’ve hit survival mode

[3:56] Why so many moms “check out” with Netflix or scrolling and why it’s not true rest

[6:19] How to reframe rest as a crucial part of your routine and follow God’s design for Sabbath rhythms

[7:41] Practical ways to make space for quiet, prayer, and presence even when your calendar feels packed

[10:05] KyAnn’s system for planning your day in under 10 minutes: brain dump, arrange, prioritize, and plan

[14:21] How small daily check-ins can save you hours each week and help you stay focused on what really matters

[17:36] How to use short pockets of time effectively when balancing school, business, and motherhood

[20:04] Why “push seasons” are okay but how to sustain your energy and peace through them

[23:27] The power of getting creative with support systems and letting go of the myth of doing it all alone

[27:01] How to lead your home like a thermostat, setting the tone for peace and calm

[29:21] Why success means designing a life that aligns with your values, not just your goals

Resources Mentioned:

• Simple Rhythms for Busy Moms Podcast
• Free Morning Routine Guide — available inside KyAnn’s Facebook community: bit.ly/SimpleRhythmsCommunity

Connect further:

1. Join the Amazon KDP VIP Waitlist: lindsaybowden.com/next
2. Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
3. Start or grow your TPT email list | https://lindsaybowden.com/email
4. And make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowden
5. Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

Is your TPT store ready to scale beyond single sales? 

Product lines and bundles are the foundation of consistent income on Teachers Pay Teachers (TPT), and in this episode, Lindsay breaks down exactly how to create them strategically.

From identifying your top sellers to building trust with product lines and creating high-converting bundles, this episode walks you through how to take your store from random uploads to reliable revenue.

Key Discussion Points:

[0:41]  The difference between topic-based and resource-based product lines and how to choose the right structure for your store.

[1:41]  How consistent, intentional resource creation positions you as a go-to expert and keeps teachers coming back.

[2:41]  Where to find your top sellers in your dashboard and how to turn them into full product lines.

[3:41]  Why creating a design, layout, and cover photo template speeds up your workflow and ensures a cohesive brand.

[4:41]  What defines a bundle on TPT, how to use the Bundle Tool, and why bundles convert higher than individual listings.

[5:41] How to use growing bundles as a marketing strategy-sell early, update often, and reward your loyal buyers.

[6:41]  Why you should make a dedicated bundle preview, how to showcase value quickly, and tips for strong thumbnails.

[7:41]  How to price bundles effectively using TPT’s automatic 20% discount and why showing the “slashed” full price works.

[8:41]  How bundling resources can take your average sale from $5 to $50+ and lead to full curriculum sales.

[9:41]  How to use your data, create with intention, and focus on product lines and bundles for long-term growth.

Connect further:

1. Join the Amazon KDP VIP Waitlist: lindsaybowden.com/next
2. Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
3. Start or grow your TPT email list | https://lindsaybowden.com/email
4. And make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowden
5. Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

In this episode, Lindsay does on-air coaching with Resource Academy member Michelle from Thinking Math Corner. Together, they walk through her store data, top-selling resources, pricing, branding, and outside-of-TPT strategy. You’ll learn exactly how to analyze your own store, test prices, optimize listings, and use email marketing to create loyal, repeat buyers.

If you’ve ever felt stuck wondering why your products aren’t getting more traction or wondered how to take your Teachers Pay Teachers (TPT) store from “good” to “thriving”, this episode will show you the path forward.

Key Discussion Points:

[0:41] Michelle shares her Teachers Pay Teachers (TPT) journey, from 20 years in the classroom to starting her store just a year ago, and the early wins and challenges she’s faced building Thinking Math Corner.

[2:41] Lindsay explains how to read your Teachers Pay Teachers (TPT) data and recognize whether the issue is lack of views or low conversion rates and why each requires a different solution.

[5:41] How consistent covers, colors, and thumbnails build trust and recognition, and why small brand mismatches can cost you repeat customers.

[8:41] Lindsay walks Michelle through how to evaluate conversion rates, identify pricing sweet spots, and test small changes to improve performance.

[11:41] How to expand on top sellers and create cohesive product lines and bundles that attract loyal buyers and make marketing easier.

[13:41] Ideas for turning high-demand math topics into holiday/seasonal resources, and how to bundle them effectively without confusing buyers.

[15:41] The power of using YouTube, blogs, and email lists to drive steady traffic beyond TPT and why email marketing is key for repeat buyers.

[17:41] Michelle and Lindsay discuss how to balance value and sales, structure weekly emails, and write stories that build connection and trust.

[21:41] Why short, personal stories work better than polished templates and how vulnerability and authenticity help you stand out in the inbox.

[24:41] Lindsay and Michelle map out how to use one YouTube video to create blog posts, emails, and TPT store promotions.

[27:41] What open and click-through rates to aim for, how to run simple “nine-word emails,” and what to ignore when checking your analytics.

[29:41] Michelle shares how joining the Resource Academy accelerated her success and why investing in coaching helps teachers skip years of trial and error.

Resources Mentioned:

• Thinking Math Corner Teachers Pay Teachers (TPT) Store
• Resource Academy: Lindsay’s membership program for Teachers Pay Teachers (TPT) sellers who want to grow strategically
• Podcast Episode with Liz Wilcox: Tips for writing emails that connect and convert

Connect further:

1. Join the Amazon KDP VIP Waitlist: lindsaybowden.com/next
2. Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
3. Start or grow your TPT email list | https://lindsaybowden.com/email
4. And make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowden
5. Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

Do you know the difference between flattening and securing your Teachers Pay Teachers files?

If you’ve ever wondered why it matters—or felt confused by the terms of use for clipart and fonts—you’re not alone. In this episode, Lindsay breaks down exactly what flattening and securing mean, why they’re important, and how to easily do both in PowerPoint, Canva, and Google Slides. You’ll walk away knowing how to protect your resources, follow TPT rules, and confidently upload your files the right way.

Key Discussion Points:

[0:41] Why Flattening & Securing Matters: Protecting your work, following clipart/font terms of use, and keeping your resources safe.

[2:00] Flattening vs. Saving as a PDF: The difference between these two methods and why a simple PDF isn’t enough.

[3:16] How to Flatten in PowerPoint, Google Slides, and Canva: Step-by-step options, plus why Flat Pack is a game-changer for PowerPoint users.

[4:53] What “Secure” Really Means: Adding a password for an extra layer of protection and when sellers should use it.

[6:15] Tools for Securing PDFs: Flat Pack, Adobe Pro, and free/low-cost alternatives for Canva and Google Slides.

[7:48] Sharing Editable Google Slides & Canva Files Safely: How to use forced copy links and view-only settings to prevent buyers from editing your originals.

[9:36] Best File Types to Upload on TPT: Why PDFs are the default—and when to use editable PowerPoint, Google Slides, or Canva links.

[10:50] Troubleshooting & Pro Tips: How to handle glitches, work with clipart/font creators, and keep backups of your originals.

[12:06] Final Thoughts: Once you understand flattening and securing, the process becomes simple—and helps you sell with confidence.

Resources Mentioned:

• Flat Pack – PowerPoint add-on by Bearwood Labs (available on Teachers Pay Teachers, with versions for Microsoft + Mac)
• Mac Version: https://gumroad.com/a/162070803/PTlaBt
• Microsoft Version: https://gumroad.com/a/162070803/tMgu
• Adobe Acrobat Pro – for password protection and other business uses like contracts

Connect further:

1. Join the Amazon KDP VIP Waitlist: lindsaybowden.com/next
2. Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
3. Start or grow your TPT email list | https://lindsaybowden.com/email
4. And make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowden
5. Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

Is your TPT store ready for the busiest season of the year? Q4 is filled with opportunities—seasonal products, sitewide sales, and holiday demand—but it’s also a season when family time and rest matter more than ever. In this episode, Lindsay walks you step by step through how to plan, prepare, and maximize Q4 for your Teachers Pay Teachers store. From analyzing your data to creating seasonal resources, updating old products, and preparing for sales, this episode will help you finish the year strong—without burning out

Key Discussion Points:

[0:41] Starting with Data, Not Drama

Why your TPT dashboard is your best planning tool—and how to make decisions based on facts, not feelings.

[2:00] Identifying Top Sellers & Goals

How to find your best-performing products and set realistic Q4 goals, like building product lines or bundles.

[3:15] Seasonal Products That Sell in Q4

Halloween, Thanksgiving, winter holidays, sub plans, exam prep, and more—what to create now for timely sales.

[6:01] Updating Old Products for Maximum Impact

Why optimizing covers, previews, titles, and SEO descriptions is essential—and how Lindsay updated 300 resources for better results.

[9:46] Getting Ready for Sitewide Sales

How to prepare for TPT’s sitewide sales and why enrolling in every sale is a no-brainer.

[11:45] Black Friday, Cyber Monday & Flash Sales

Creative ways to run your own promotions and reach customers during the holiday buying season.

[13:31] Building an Email List for Long-Term Success

Why experienced sellers should invest in email marketing to build lasting customer relationships.

[15:51] Final Q4 Reminders

Rest is productive—Lindsay shares her reminder to prioritize family and downtime this holiday season

Resources Mentioned:

1. Subscribers to Sales Email List Course

Connect further:

1. Join the Amazon KDP VIP Waitlist: lindsaybowden.com/next
2. Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
3. Start or grow your TPT email list | https://lindsaybowden.com/email
4. And make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowden
5. Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

Are you ready to finally start seeing real results with your Teachers Pay Teachers store? In this episode, Lindsay dives deep into The Resource Academy (and a way to get 50% off!) - her signature program designed to help teacher-authors go from overwhelmed to thriving! Whether you're a total beginner or you've had your store for years but still aren't making consistent sales, Lindsay breaks down exactly what’s included, who it’s for, and why it works. PLUS, you’ll hear directly from real members who share the incredible growth they’ve seen since joining. If you’ve been on the fence, this is your sign to take the next step toward success!

Key Discussion Points:

[0:21] – What is The Resource Academy, really?

Lindsay explains why free content can only get you so far and why accountability, strategy, and expert feedback are game-changers.

[3:43] – What’s Inside the Program?

From tutorials on using Canva and PowerPoint to over 30 types of resources you can create - everything from scavenger hunts to escape rooms is covered!

[5:41] – The Real Secret: How to Sell on TPT

Learn how the course helps you set up a store that actually converts - think SEO, thumbnails, product descriptions, previews, and more.

[6:20] – Insider Bonuses You’ll Love

TRA includes exclusive commercial-use clipart and fonts, Q&As with tax and legal pros, SEO training with Seller Spy, and access to a game-changing accountability group.

[8:11] – Who the Program is For (Spoiler: It’s Not Just for Beginners!)

Lindsay outlines how TRA helps both newbies and seasoned sellers level up their stores and get consistent daily sales.

[9:39] – TRA Member Spotlights: Real Success Stories

Hear inspiring testimonials from actual members who’ve had four-figure months, 300% sales increases, and newfound confidence in their TPT journey!

Resources Mentioned:

• Check out my free training  
• Check out testimonials from TRA members

Connect further:

1. Join the Amazon KDP VIP Waitlist: lindsaybowden.com/next
2. Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
3. Start or grow your TPT email list | https://lindsaybowden.com/email
4. And make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowden
5. Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

Thinking about selling your teacher, homeschool, or tutoring resources online - but not sure where to start? In this episode, Lindsay Bowden shares all the juicy details about her FREE 3-day challenge designed specifically for educators who want to turn their experience into income.

Whether you're a teacher, homeschool parent, librarian, or tutor, you'll discover the step-by-step process to create and sell your first digital product using tools you probably already have. And guess what? There’s even a chance to win a cash prize! This is the final challenge of the year - don’t miss it!

Key Discussion Points:

(0:00) What the Challenge Is and Who It’s For

Lindsay kicks things off by explaining who this free challenge is designed for - anyone with educational experience ready to create consistent income online.

(1:00) What Makes This Challenge So Effective

Learn why this challenge is more than just a training - it’s action-packed and built around doing, not just watching.

(2:26) Day 1: What to Sell as an Educator

Lindsay walks through how to choose the right product to sell and even shows you how to create a reusable activity for any grade or subject area.

(3:16) Day 2: Where to Sell and Legal Must-Knows

Find out why Teachers Pay Teachers is the best place to start, and get clarity on common legal concerns like copyright and trademark.

(4:15) Day 3: How to Sell Like a Pro on TPT

With over $300K in TPT sales, Lindsay shares her expert insights on keywords, visuals, and common mistakes to avoid so you can list your product with confidence.

(5:01) Bonus: Win a Cash Prize!

Complete all 3 challenge action steps and you could win a cash prize! Plus, get access to a supportive Facebook group for feedback and community

Resources Mentioned:

Check out my free challenge

Connect further:

1. Join the Amazon KDP VIP Waitlist: lindsaybowden.com/next
2. Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
3. Start or grow your TPT email list | https://lindsaybowden.com/email
4. And make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowden
5. Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

Are you hesitant to invest in your Teachers Pay Teachers (TPT) business? You’re not alone - and this episode is here to help you shift your mindset! In this episode, Lindsay Bowden shares her personal journey from a budgeting teacher to confident business owner who understands the power of investing in growth. Whether you're just starting your TPT store or you've been DIY-ing for years with minimal results, Lindsay breaks down why strategic investments in coaching, training, and support are essential to scale faster and with less stress.

Key Discussion Points:

[0:00] – Shifting from Saver to Smart Investor

Lindsay opens up about her frugal mindset as a former high school math teacher and how it took a mindset shift to view business expenses as investments, not just costs.

[1:18] – The Trap of DIY and Why It Slows You Down

Lindsay reflects on her early days of doing everything alone - websites, ads, product creation - and how it cost her valuable time and results.

[2:38] – The First $60 That Changed Everything

How a $60 TPT Premium Membership felt like a big leap - and ended up paying off big time. This moment helped Lindsay realize that investing leads to return.

[4:09] – “Who Not How” and the Power of Asking for Help

Discover how the book Who Not How helped Lindsay understand the importance of hiring, getting coaching, and letting go of the "do it all yourself" mentality.

[6:16] – The Resource Academy Difference: Feedback + Accountability

Learn why Lindsay's program isn’t just another course - it’s a full support system with step-by-step guidance, direct feedback, and monthly challenges to keep you moving forward. Start by watching her free training! 

[7:43] – “When You Pay, You Pay Attention”

Lindsay shares one of her favorite business lessons: free resources won’t get you as far as paid ones, because investment increases commitment.

[9:04] – Can You Afford to Stay Stuck?

A powerful reframe: instead of asking if you can afford to invest, ask if you can afford to keep getting zero results in your TPT store.

[10:49] – Investing Impacts More Than Just Your Business

From setting boundaries to building a team, Lindsay explains how investing in her business has improved every area of her life.

Resources Mentioned:

• Check out my free teacher training

Connect further:

1. Join the Amazon KDP VIP Waitlist: lindsaybowden.com/next
2. Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
3. Start or grow your TPT email list | https://lindsaybowden.com/email
4. And make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowden
5. Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

Ready to go beyond the basics and truly scale your Teachers Pay Teachers store? In this episode, Lindsay shares 10 actionable and advanced strategies that will help you grow your TPT business like a pro. Whether you’re a full-time teacher with limited hours or already earning consistent income and ready to expand, this episode is packed with tips to help you scale smarter - not harder. From streamlining your product uploads to branching out to other platforms, this is your step-by-step guide to sustainable TPT growth.

Key Discussion Points:

[1:00] Add More Products With a System

Creating more products is the #1 way to scale—but it has to be intentional. Lindsay shares how to create a consistent schedule and build a system with tools like Airtable to track your workflow.

[4:20] Focus on Product Lines and Bundles

Learn how to identify your bestsellers and turn them into product lines and bundles to increase your earnings and offer more value to your customers.

[5:40] Invest in SEO Tools

Lindsay breaks down her favorite SEO tools like SellerSpy, Mr. Joel’s Seller Tools, and SEO Mantis and explains how they can help you find better keywords, boost your product visibility, and increase sales.

[6:20] Use Monthly Data to Improve

Stop obsessing over daily stats. Instead, implement a monthly data check and learn how to make strategic decisions that actually move the needle in your store.

[7:48] Consider Hiring a VA (Virtual Assistant)

Free up your time by outsourcing tasks like covers and uploads. Lindsay shares how hiring a VA helped her scale more quickly and where you can find a great one.

[9:14] Start and Grow an Email List

Starting an email list is Lindsay’s #1 recommendation for off-TPT marketing. Get your audience off the platform so you can communicate directly about sales, new products, and more.

[10:00] Expand to New Platforms

Once your TPT store is thriving, explore selling on Etsy or your own website with tools like WooCommerce. Lindsay shares how she transitioned and how a VA helped streamline the process.

[11:39] Boost Traffic with Pinterest & Social Media

Find out how Pinterest, Instagram, TikTok, and Facebook groups can bring new eyes to your store. Lindsay recommends choosing one platform to master and shares what works best depending on your stage and niche.

[14:02] Try YouTube to Add Value & Visibility

Especially great for classroom teachers, YouTube can help you add value to your resources and drive traffic. Lindsay shares how she used video lessons to increase the value of her products.

Resources Mentioned:

• Check out my free teacher training (https://lindsaybowden.com/training) 
• Check out SellerSpy (https://sellerspy.co/?via=lindsay) 
• Check out my episode with the creator of SellerSpy, Colleen Swanzey (https://lindsaybowden.com/podcast/078/) 
• Check out Mr. Joel’s Seller Tools (https://mrjoelstptgenerator.com/r/TRA2025?c=social&l=jo5vgwr) 
• Check out SEO Mantis (https://www.seomantis.com/) 
• Find a VA using the TPT VA Facebook Group (https://www.facebook.com/groups/132890607255416) 
• Listen to my episode about starting an email list (https://lindsaybowden.com/podcast/ss6/) 
• Check out my email course (https://learn.lindsaybowden.com/email)
• Check out my Summer Series episode about expanding beyond TPT (https://lindsaybowden.com/podcast/ss8/)

Connect further:

1. Join the Amazon KDP VIP Waitlist: lindsaybowden.com/next
2. Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
3. Start or grow your TPT email list | https://lindsaybowden.com/email
4. And make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowden
5. Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

In this inspiring episode, Lindsay chats with Ashlee, a full-time fourth grade teacher, single mom, and powerhouse TPT seller behind Ms Gamification. Ashlee shares how she turned her passion for creating fun, standards-aligned resources into a growing online business - all while juggling teaching, motherhood, and building her store late at night.

You’ll hear how Ashlee overcame her fears about copyright, found her niche with gifted learners, made her first four-figure month, and why joining The Resource Academy was the game-changer she didn’t know she needed. This episode is packed with encouragement, strategy, and motivation for every teacher dreaming of building a business on their own terms!

Key Discussion Points:

(1:49) Ashlee’s Background & Teaching Journey

Meet Ashlee - fourth grade ELA teacher, mentor, and creative mind behind Ms Gamification. She shares how she keeps reading fun in her classroom and why gamification became her niche.

(4:22) Finding Her TPT Niche with Gifted Students

Ashlee explains the market gap she noticed - lack of engaging, standards-based activities for gifted early finishers - and how that insight fueled her store’s success.

(5:21) Her First Attempt at TPT (and What Stopped Her)

Hear the honest story of how confusion around copyright and flattening stalled Ashlee’s first TPT effort - and what finally helped her move past it.

(7:56) Why She Joined the Challenge & Invested in Herself

After becoming a new mom and facing financial pressure, Ashlee took a leap and joined Lindsay’s challenge. Her mindset? “There’s no other option. I will make this work.”

(11:17) Her First 3-Figure Month & Color by Number Best-Seller

Discover how a single resource created during Lindsay’s challenge turned into a top seller, and how Ashlee made $200 her very first month with real strategy.

(15:41) Growing Her Store with Monthly Challenges

Learn how The Resource Academy’s monthly product challenges helped Ashlee create some of her most popular resources - including ELA choice boards that sell daily!

(18:56) Hitting Her First 4-Figure Month (Thanks, Easter!)

Surprise! Ashlee’s Easter-themed resources led to her first $1,000+ month. She talks pricing, bundling, and why teachers do buy high-value products.

(21:54) Stats That Show Her Store’s Growth

Ashlee shares the numbers: from 2,000 to 6,000+ views in a year, constant cha-chings, and higher-performing previews thanks to Lindsay’s course updates.

(24:46) How She Balances TPT with Full-Time Teaching & Motherhood

Get a peek into Ashlee’s real-life schedule as a teacher and single mom - working after bedtime and staying up late to build her dream. No excuses, just consistency.

(28:54) Ashlee’s Heart for Mentorship

Learn how Ashlee gives back by mentoring new teachers - impacting not just her students, but classrooms all across her school.

Resources Mentioned:

• Check out my free teacher training
• Check out Ashlee’s TPT store - Ms Gamification
• Check out Ashlee’s Instagram

Connect further:

1. Join the Amazon KDP VIP Waitlist: lindsaybowden.com/next
2. Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
3. Start or grow your TPT email list | https://lindsaybowden.com/email
4. And make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowden
5. Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

Your product may be amazing - but if your TPT covers and thumbnails don’t catch a buyer’s eye, you’ll lose the sale. In this episode, Lindsay breaks down exactly how to create scroll-stopping, professional, and high-converting visuals for your Teachers Pay Teachers store. From design principles to live audits of real Resource Academy student listings, you’ll walk away knowing exactly how to elevate your covers and thumbnails for more clicks and more sales!

In this episode, we’ll discuss:

[1:18] Why Covers and Thumbnails Matter

Lindsay explains how your cover photo and thumbnails impact click-throughs and why they’re just as important as keywords.

[2:46] Essential Elements of a Strong Cover Photo

Learn Lindsay’s checklist for high-performing covers: bold, legible fonts, contrast, mock-ups, value grabs, and more.

[4:57] What to Include (and Not Include)

Discover what makes your product irresistible with strategic elements like value grabs (e.g., “Includes 100 worksheets!”), and whether your logo should be on the cover.

[6:47] Real-Time Cover Audits from Resource Academy Members

Lindsay walks through actual TPT covers and thumbnails from her students, offering specific, actionable feedback on how to improve clarity, branding, and visual appeal.

Resources Mentioned:

• Teachers Pay Teachers
• Check out my free training!
• Coolors Contrast Checker  
• Canva

Connect further:

1. Join the Amazon KDP VIP Waitlist: lindsaybowden.com/next
2. Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
3. Start or grow your TPT email list | https://lindsaybowden.com/email
4. And make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowden
5. Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

Sales tax for digital products can feel intimidating - but it doesn’t have to be! In this episode, Lindsay breaks down the essentials of sales tax for Teachers Pay Teachers sellers in plain English. You’ll learn when TPT collects sales tax for you, what “nexus” means, the thresholds that might require you to take action, and how to check your own sales reports. Whether you’re a brand-new seller or scaling into the six figures, this conversation will help you feel confident and prepared - without the panic.

In this episode, we’ll discuss:

[0:56] Wait… Sales Tax Isn’t the Same as Income Tax?

Let’s clear this up right away - sales tax and income tax are totally different beasts. Lindsay is sticking to sales tax today, but you can listen to a past interview with Emily Bryant if you need the income tax scoop.

[1:54] How TPT Has Your Back (Most of the Time)

“Marketplace facilitation” sounds fancy, but it just means TPT is doing the heavy lifting for you - collecting and sending sales tax where it needs to go. New seller? You can probably breathe easy… for now.

[2:59] The Mysterious World of Nexus

Nexus is basically the “you’ve sold enough here, now you’ve got homework” point. Lindsay breaks down the $100k sales rule, the 200 transaction rule, and why the numbers aren’t the same everywhere.

[4:01] A Free Guide So You Don’t Have to Memorize 50 Rules

You don’t need to be a tax law encyclopedia. Grab Lindsay’s free state-by-state nexus guide and let the chart do the remembering for you.

[5:10] How to Check If You’re on a State’s Radar

Log into TPT, tweak a couple settings, pull up your sales report, and boom - you’ll know exactly where you stand. Lindsay walks you through it click-by-click. You can also use TPT’s Tax FAQ page to help answer your questions.

[6:07] Hit Nexus? Here’s Your Calm, No-Panic Plan

No need to freak out. You’ll just register for a sales tax permit, maybe file a return, and keep selling. Plus, why you probably won’t owe a penny in back taxes on TPT sales.

[8:21] For My Friends Outside the U.S.

Selling into the U.S. from another country? Lindsay touches on VAT and GST, how to check your country’s thresholds, and where to find the info you need without losing your weekend.

Resources Mentioned:

• Grab my TPT Sales Tax guide here
• Check Out my Interview with Emily Bryant
• TPT Tax FAQ

Connect further:

1. Join the Amazon KDP VIP Waitlist: lindsaybowden.com/next
2. Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
3. Start or grow your TPT email list | https://lindsaybowden.com/email
4. And make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowden
5. Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

If you lost your TPT store today - or you’re starting one from scratch - what would you do first? In this episode, Lindsay walks you step-by-step through exactly what she would do to build a thriving TPT business from the ground up. Whether you’re brand new or feeling stuck with just a few products in your store, this episode is packed with strategy, encouragement, and actionable next steps to get you moving forward fast!

In this episode, we’ll discuss:

(0:00) Where to Begin (Hint: Not With a Logo!)

Lindsay explains why branding shouldn’t be your first step - and what to focus on instead if you want to make sales quickly.

(2:12) How to Build a Simple, Cohesive Brand

Learn how to pick high-contrast colors and easy-to-read fonts that make your resources recognizable and repeat-purchase-worthy. Coolors is a great tool to use when looking for branding colors.

(3:22) The Most Important Thing: High-Quality Products

Discover the fastest way to get started with product creation (even if you’re not in the classroom right now) and why quality always wins. Check out my free training to get you started.

(5:00) The Power of Keywords & How to Use SellerSpy

Lindsay shares her go-to strategy for getting your products found in search and explains why TPT is not too saturated. Want even more insight? Check out my interview with Colleen Swanzey, the creator of SellerSpy!

(6:13) Creating Scroll-Stopping Visuals

From cover photos to thumbnails and previews, Lindsay teaches you how to stand out and stop the scroll with professional, eye-catching images.

(9:00) Why You Need a Mentor (and Why Free Isn’t Always Better)

Lindsay gets real about the importance of investing in yourself and explains how mentorship and feedback make all the difference in success on TPT. 

Resources Mentioned:

• Teachers Pay Teachers
• Coolors
• Check out my free TPT training
• SellerSpy
• Check out my interview with Colleen Swanzey
• Canva

Connect further:

1. Join the Amazon KDP VIP Waitlist: lindsaybowden.com/next
2. Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
3. Start or grow your TPT email list | https://lindsaybowden.com/email
4. And make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowden
5. Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

In this final episode of the Summer Series, I’m wrapping up with a powerful, action-packed guide to help you scale your teacher business beyond TPT. 

First, if you want help with setting up a digital product, designing a sales page, and building a funnel that works, my Hey, Digital Product Playbook walks you through the exact steps to bring your product to life and get it ready to sell.

If you’ve been wondering how to grow your audience, boost traffic, and sell your created product outside the marketplace, this episode is your next step. I share 7 strategic marketing channels - plus insider tips on how to choose the right one for your lifestyle and goals. Whether you’re a classroom teacher, tutor, or homeschool mom, this episode is your permission slip to go all in and grow something amazing.

• (1:01) Why Email Is a Non-Negotiable Your email list is the foundation of your business. I explain why it's critical to build one - and how everything else builds on top of it.
• (1:51) Strategy #1: Instagram I talk about how I’ve grown on Instagram by posting daily, leveraging reels, using ManyChat for automation, and staying laser-focused on niche content.
• (3:06) Strategy #2: PinterestA free, long-term traffic driver - especially great for your TPT store, freebies, and email list. Bonus: link to a Pinterest-focused episode is included!
• (3:40) Strategy #3: TikTokShort-form video content is trending, and I share how to stay on-brand while growing your audience through relatable and educational content.
• (3:55) Strategy #4: Blogging From my own beginnings in blogging and Pinterest to long-term SEO results, I outline how blog content still drives traffic years later.
• (4:34) Strategy #5 & #6: YouTube and Podcasting Two powerful forms of long-form content. I talk about the benefits of repurposing content for both platforms - and how she started small.
• (5:28) Strategy #7: Facebook GroupsGreat for building community and collecting emails, I share how a Facebook group can nurture your audience and create a warm market for your products.

Resources Mentioned: 

• My Email Marketing Course 
• Instagram 
• Check Out ManyChat 
• Pinterest 
• TikTok 
• Check Out My Video on Why You Need a Blog 
• Check Out My Interview with Jenny Lang About Pinterest  
• YouTube 
• Check Out My Video on Starting a Podcast 
• Facebook 
• Hey Digital Product 
• Listen to the Previous Summer Series Episodes:
• Summer Series Episode 1 
• Summer Series Episode 2 
• Summer Series Episode 3 
• Summer Series Episode 4 
• Summer Series Episode 5 
• Summer Series Episode 6 
• Summer Series Episode 7 
• Summer Series Episode 8

Connect further:

1. Join the Amazon KDP VIP Waitlist: lindsaybowden.com/next
2. Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
3. Start or grow your TPT email list | https://lindsaybowden.com/email
4. And make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowden
5. Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

In this power-packed episode of our Summer Series: How to Start a Teacher Business from Scratch, we’re diving deep into what’s next after Teachers Pay Teachers (TPT). Lindsay shares practical and inspiring strategies to help you expand beyond TPT by creating higher-ticket digital products like mini courses, eBooks, and toolkits. Whether you want to stay in the teacher niche or pivot into something entirely new, this episode is your permission slip to dream bigger—and make more! 

• 0:14 – TPT Is Just the Beginning Lindsay encourages listeners to view TPT as a launching pad—not the destination—and introduces the concept of expanding into other digital offers.
• 1:21 – High-Ticket Product Ideas for Teachers Learn the difference between low-cost TPT resources and products priced at $47–$97. Lindsay shares examples like eBooks, workshops, and mini courses.
• 2:42 – 10 Teacher-Specific Product Ideas From a First-Year Teacher Survival Guide to a Math Workshop Made Simple Mini Course, get inspired with real examples tailored for educators.
• 3:26 – Pivoting to a New Niche You’re not limited to education! Lindsay empowers you to explore niches like gluten-free cooking, small business tools, or even gardening.
• 4:47 – Where & How to Sell Your Products Discover platforms like Flodesk Checkouts and how Lindsay uses them to host and sell products outside of marketplaces like TPT.
• 6:00 – Your Action Step: Pick a Niche and Go All In Before promoting your product, you need to be clear on your niche. Lindsay shares how to gain clarity and stay focused for maximum impact.

Resources Mentioned: 

• 100 Digital Product Ideas (https://lindsaybowden.com/100) 
• Hey Digital Product (https://lindsaybowden.com/playbook) 
• Flodesk (https://flodesk.com/c/LINDSAYBOWDEN)

• Listen to the Previous Summer Series Episodes:
• Summer Series Episode 1 (https://lindsaybowden.com/podcast/ss1/) 
• Summer Series Episode 2 (https://lindsaybowden.com/podcast/ss2/) 
• Summer Series Episode 3 (https://lindsaybowden.com/podcast/ss3/)
• Summer Series Episode 4 (https://lindsaybowden.com/podcast/ss4/)
• Summer Series Episode 5 (https://lindsaybowden.com/podcast/ss5/)
• Summer Series Episode 6 (https://lindsaybowden.com/podcast/ss6/)
• Summer Series Episode 7 (https://lindsaybowden.com/podcast/ss7/)

Connect further:

1. Join the Amazon KDP VIP Waitlist: lindsaybowden.com/next
2. Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
3. Start or grow your TPT email list | https://lindsaybowden.com/email
4. And make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowden
5. Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

Wondering if you should start listing your resources somewhere other than TPT? In this Summer Series episode, Lindsay shares her personal journey and expert advice on how to successfully expand beyond Teachers Pay Teachers (TPT). She breaks down the pros and cons of popular platforms while giving you actionable strategies to grow your teacher business smartly and sustainably. If you're ready to multiply your income streams and take back control of your business, this episode is for you!

• [0:43] Start Here First: Build an Email List Lindsay emphasizes why having an email list is more important than jumping to another platform right away - and what the order of operations should really be.
• [1:13] WooCommerce + WordPress = A Scalable Combo Lindsay explains how WooCommerce works, how she uses it on her own https://wordpress.org/, and why it’s a great starting point if you already have your own website.

         ** Note on WordPress: To use plugins like WooCommerce, you’ll need the self-hosted WordPress.org version, which requires paid hosting (such as Bluehost). While WordPress may seem free, full functionality comes from the hosting plan.

• [3:00] The Key Difference: TPT Traffic vs. DIY Marketing Learn why TPT brings built-in traffic while platforms like WooCommerce and Shopify require your own marketing efforts - and how Pinterest and SEO can help.
• [3:58] Shopify: An Easier (but Paid) Alternative Shopify’s user-friendly setup might be a great fit if you don’t want to deal with WordPress - Lindsay shares her experience using Shopify and why she ultimately switched.
• [4:40] Other Marketplace Options: Made By Teachers, Classful & More Lindsay talks about other emerging teacher resource marketplaces and why it doesn’t hurt to diversify your listings.
• [5:08] Etsy for Teacherpreneurs: Is It Worth It? Thinking about selling classroom decor or printables on Etsy? Lindsay breaks down the fees, audience types, and which products perform best.
• [6:07] Start Small and Systematize Instead of uploading everything at once, Lindsay recommends starting with 10 - 50 products and using a VA to help - plus how she uses Airtable to keep it all organized.

Resources Mentioned: 

• Check out my Email Marketing Course 
• Wordpress  
• Shopify  
• Made by Teachers 
• Classful 
• Etsy 
• Airtable 
• Listen to the Previous Summer Series Episodes:
• Summer Series Episode 1 
• Summer Series Episode 2 
• Summer Series Episode 3 
• Summer Series Episode 4 
• Summer Series Episode 5 
• Summer Series Episode 6 

Connect further:

1. Join the Amazon KDP VIP Waitlist: lindsaybowden.com/next
2. Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
3. Start or grow your TPT email list | https://lindsaybowden.com/email
4. And make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowden
5. Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

You've made your first TPT sale - woohoo! 🎉 Now what? In this power-packed summer series episode, Lindsay breaks down why starting an email list should be your very next move. Learn the exact steps to set up your list, grow it strategically, and use it to increase sales in your TPT store. Whether you’re brand new to email marketing or already dabbling but feel stuck, this episode will give you the clarity and confidence to start strong!

• [0:34] Why Email Marketing Changes the Game

Lindsay shares how email marketing has been the key to scaling her business to over $2 million in sales - and how it’s now the main way she launches new products and drives TPT sales.

• [2:00] Want to Go Deeper? Join Lindsay’s Email Marketing Course

Inside this email marketing program made just for TPT sellers, you’ll get video tutorials, templates, and strategies to set up your list, create powerful automations, and grow with confidence.

• [2:58] Choose the Right Email Service Provider 

Lindsay breaks down your options: Flodesk, Kajabi, and Kit (formerly ConvertKit). Flowdesk is her favorite for its ease of use, flat monthly pricing, and templates - perfect for TPT sellers just starting out.

• [4:53] Buy a Domain for Your Biz Email

You'll need a custom domain like yourstore.com to set up a professional email address. Lindsay recommends Bluehost for affordable domains and optional website hosting.

• [7:00] Set Up a Professional Email Inbox

Don't send marketing emails from Gmail or Yahoo - those get flagged as spam! Use your domain email (like hello@yourstore.com). Lindsay recommends setting up your inbox with Google Workspace.

• [7:59] Create a Lead Magnet (Freebie!)

Lindsay explains how to design a valuable, exclusive freebie that directly relates to your TPT store and leads to paid products. 

Pro tip: Don’t just offer a freebie already in your store - make it special for your email subscribers!

• [9:49] Build Forms and Automations in Flodesk

Create a sign-up form and a workflow (a.k.a. automation) so subscribers get your freebie instantly - and then keep hearing from you with nurturing emails that lead to more sales!

Resources Mentioned: 

• Join My TPT Email Marketing Program 
• Use Bluehost for Your Domain 
• Try Out Flodesk! 
• Try Out Kajabi!
• Check Out Google Workspace 
• Listen to the Previous Summer Series Episodes:
• Summer Series Episode 1 
• Summer Series Episode 2 
• Summer Series Episode 3 
• Summer Series Episode 4 
• Summer Series Episode 5 

Connect further:

1. Join the Amazon KDP VIP Waitlist: lindsaybowden.com/next
2. Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
3. Start or grow your TPT email list | https://lindsaybowden.com/email
4. And make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowden
5. Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

Your email list is your most valuable business asset - seriously! 💌 Set it up now while you have summer breathing room, and watch how it transforms your TPT sales.

In this powerful episode of the Summer Series, Lindsay dives into why it’s crucial for teacher business owners to diversify their income streams. Whether you're just starting on Teachers Pay Teachers (TPT) or you're ready to expand beyond it, Lindsay shares practical steps to help you future-proof your business. From starting an email list to creating low-ticket digital products, you'll walk away with actionable ideas to protect and grow your online income—no matter what platform changes come your way.

• [0:32] Why Relying Only on TPT Isn't Enough

Lindsay explains the risks of putting all your income in one basket and why TPT, while amazing, shouldn't be your only income stream.

• [1:32] The Power of Email Marketing

Learn why an email list is Lindsay’s #1 predictor of online business success and how she grew hers to over 90,000 subscribers.

• [3:10] How One Email Generated $1,400 in One Day

Lindsay shares a real-life example of an email that led to major TPT sales during a seasonal promotion.

• [4:18] Beyond TPT: Creating Low-Ticket Digital Products

From mini courses to ebooks, discover how to expand your business with products priced under $97 - and why they work so well.

• [6:16] Want to Leave TPT Behind? Here's Your Game Plan

If TPT isn't your thing, Lindsay maps out how to build a profitable business around any niche (think parenting, art, gardening, and more!).

Resources Mentioned:

• Join My TPT Email Marketing Program 
• Grab my list of 100+ Digital Product Ideas 
• Listen to the Previous Summer Series Episodes
• Summer Series Episode 1 
• Summer Series Episode 2 
• Summer Series Episode 3 
• Summer Series Episode 4

Connect further:

1. Join the Amazon KDP VIP Waitlist: lindsaybowden.com/next
2. Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
3. Start or grow your TPT email list | https://lindsaybowden.com/email
4. And make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowden
5. Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

Ready to secure your teacher business for the future? Start building your email list, explore low-ticket digital products, and don’t miss next week’s episode where Lindsay breaks down exactly how to start your list from scratch.

Is it still possible to make money on Teachers Pay Teachers - even if you’re just starting out? In this episode, Lindsay gets real and raw about how much she’s earning on TPT (spoiler: it’s impressive!) and shares inspiring success stories from The Resource Academy members who are generating real income—even in their first month! If you’re curious about whether TPT is still worth it, this episode will fire you up and show you what’s possible with the right strategy and training.

• [01:31] Lindsay’s Income Breakdown (12-Month Overview): From updating her store in late 2024 to hitting $5,700+ in April 2025, Lindsay shares her exact monthly earnings and what changed when she took her own advice.
• [02:57] The Power of a Strategic Store Refresh: Learn how using Seller Spy and updating thumbnails, covers, and descriptions helped Lindsay turn her TPT store around - and how it can do the same for you.
• [06:05] Real Results from Resource Academy Members: Hear inspiring income wins from teachers just like you!
• [07:46] Why Training is Non-Negotiable for TPT Success: If your store isn’t making sales, Lindsay explains why lack of training - not market saturation—is usually the problem.
• [08:19] Get Found in Search with SEO + Seller Spy: Lindsay shares how low-competition keywords and optimized titles/descriptions helped boost her TPT views - and how you can do it too.
• [09:07] Why Covers, Thumbnails, and Descriptions Really Matter: Your product’s first impression is everything! Lindsay talks about the visuals and copy that convert browsers into buyers.
• [10:45] Pricing Strategies That Actually Work: Don’t guess your price! Lindsay explains how to do simple market research to price your resources just right.

Resources Mentioned:

• Seller Spy 
• Check Out My Free 3-Day Challenge 
• Check Out The Resource Academy 
• Listen to My Interview with Colleen Swanzey, the Creator of Seller Spy  
• Listen to What Happened When I Updated My TPT Store Products 
• Listen to the Previous Summer Series Episodes:
• Summer Series Episode 1 
• Summer Series Episode 2 
• Summer Series Episode 3 

Connect further:

1. Join the Amazon KDP VIP Waitlist: lindsaybowden.com/next
2. Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
3. Start or grow your TPT email list | https://lindsaybowden.com/email
4. And make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowden
5. Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

Ready to turn your teaching skills into income? Don’t miss the free challenge happening this week only - and snag your exclusive 50% off the Resource Academy while you can! 

If you've ever wondered how to create educational products that actually sell, this episode is for you! Lindsay breaks down her proven strategies for developing high-quality teacher resources that solve real problems and bring consistent income. Whether you're just starting out or looking to level up your TPT store, this episode is packed with actionable advice from someone who has built a top 1% store with nearly $300K in sales. Learn how to design with purpose, understand your audience’s needs, and boost your repeat buyers!

• [0:44] What Makes a Resource Sell Start by creating resources that solve a specific, immediate classroom problem - like aligning to a single skill or standard.
• [2:23] Create What You Know Use your own teaching experience as inspiration. The best-selling resources often come from real classroom needs.
• [4:02] Get Repeat Buyers by Making It Easy Lindsay shares how ease of use - like print-and-go worksheets, answer keys, and optional video lessons - keeps customers coming back.
• [7:53] Add Video Lessons to Boost Value Lindsay shares her process for creating video lessons using Notability and her iPad — making her resources even more classroom-ready.
• [11:01] Design Resources Like a Pro Get tips on using PowerPoint, Canva, and layout tools to create polished, accessible, and professional-looking products.
• [12:02] Follow the Data - What’s Selling Best? Use your TPT dashboard to see which products convert well, then turn them into bundles or full product lines.
• [14:09] Differentiate for More Value Lindsay explains how adding multiple levels of difficulty (and print + digital versions) helps meet classroom needs and increases product value.
• [14:48] Batch Your Content by Topic or Type Save time and create better bundles by batching your resources - like building a whole unit or several versions of an activity at once.

Resources Mentioned:

•  Check Out My Free 3-Day Challenge
•  Listen to the first episode of the Summer Series
•  Listen to the second episode of the Summer Series

Connect further:

1. Join the Amazon KDP VIP Waitlist: lindsaybowden.com/next
2. Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
3. Start or grow your TPT email list | https://lindsaybowden.com/email
4. And make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowden
5. Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

Ready to turn your teaching knowledge into a thriving digital product business? 🎉 Join Lindsay’s FREE challenge starting Monday to learn how to create and sell high-quality teacher resources step by step!

In this episode of the Teacher Business School Summer Series, Lindsay shares exactly why Teachers Pay Teachers (TPT) is the smartest and simplest first step for starting your teacher business. She walks you through the top reasons she still recommends TPT after years of success, tackles misconceptions about fees, and even compares TPT to platforms like Etsy, Shopify, and your own website. Whether you’re just getting started or need a reminder of why TPT works, this episode is packed with truth and motivation!

• [0:00] Welcome to the Summer Series Lindsay kicks off the episode with a reminder to listen to last week’s mindset episode and shares why this summer series is your step-by-step guide to building a teacher business from scratch.
• [0:52] Why TPT Is the Best First Step She outlines three powerful reasons TPT should be your starting platform: built-in traffic, customer service support, and automated sales tax handling.
• [2:30] Be Generous with Your Freebies Lindsay explains why your first resource should be high-quality, even if it’s free, and how generosity leads to long-term success.
• [4:35] Can You Really Make Money Selling $5 Products? Using real math examples, Lindsay shows how consistent TPT income adds up—and shares how she makes $5K/month passively.
• [5:09] TPT vs. Etsy: Let’s Bust the Myths She breaks down the real differences in fees, audiences, and support between TPT and Etsy, including her personal revenue comparison.
• [7:27] What About Selling on Your Website or Shopify? Lindsay compares TPT to selling on your own site or Shopify, revealing why she still recommends TPT first—even with 30K+ monthly visitors to her site!
• [9:16] Free 3-Day Challenge to Get Started Get all the info on Lindsay’s upcoming free challenge where you’ll learn how to list and sell your first product the right way.

Resources Mentioned:

• Check Out My Free 3-Day Challenge
• Listen to the first episode of the Summer Series
• Listen About How I Still Made Sales Without Adding New Products

Connect further:

1. Join the Amazon KDP VIP Waitlist: lindsaybowden.com/next
2. Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
3. Start or grow your TPT email list | https://lindsaybowden.com/email
4. And make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowden
5. Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

This summer is your moment to shift from giving it all away to building a profitable, purposeful teacher business. Hit play every Wednesday, make those mindset shifts, and start treating your business like the real deal it is. Don’t forget to follow Lindsay on Instagram for behind-the-scenes tips and motivation all summer long. Let’s build something amazing together!

Welcome to the kickoff of Lindsay Bowden’s Summer Series - a special 9-week journey where you'll learn how to build and grow your teacher business step-by-step! In this powerful first episode, Lindsay dives into something she usually doesn’t talk much about - mindset - specifically, the mindset shift around selling. If you’ve ever felt guilty about charging for your resources or stuck in the “give everything away for free” teacher trap, this episode will change everything. Get ready to reframe how you think about selling and discover why selling is serving.

• [0:00] Introducing the Summer Series: Lindsay explains why she’s releasing episodes all summer long and who this series is for - teachers, tutors, homeschool parents, and anyone ready to start (or grow) a teacher business.
• [2:00] The Truth About Mindset: Despite preferring step-by-step strategies, Lindsay reveals why a mindset shift is the essential first step to success - and why she’s starting the series here.
• [2:59] The Big Shift: Selling Isn’t Selfish: Lindsay unpacks how many educators feel guilty about selling, but she emphasizes that making money is not only okay - it’s necessary and powerful.
• [5:20] Teachers Supporting Teachers: Lindsay tackles the systemic issue of underfunded classrooms and encourages teachers to support each other through paid resources that actually work.
• [9:00] Treat It Like a Business, Not a Hobby: Learn how Lindsay’s mindset - and income - transformed when she started investing in training and stopped treating her business like a side hustle.

Additional Resources:

• Free TPT Training

Connect further:

1. Join the Amazon KDP VIP Waitlist: lindsaybowden.com/next
2. Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
3. Start or grow your TPT email list | https://lindsaybowden.com/email
4. And make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowden
5. Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

This summer is your moment to shift from giving it all away to building a profitable, purposeful teacher business. Hit play every Wednesday, make those mindset shifts, and start treating your business like the real deal it is. Don’t forget to follow Lindsay on Instagram for behind-the-scenes tips and motivation all summer long. Let’s build something amazing together!

Ready to make the most of your summer break and grow your teacher business? In this short and powerful episode, Lindsay Bowden shares three strategic paths you can take—whether you’re just starting out or ready to scale your TPT store. From creating your first resources to building an email list that sells, this episode helps you plan a profitable and productive summer. You’ll walk away knowing exactly what step to take next based on where you are in your business journey!

• (0:10) Give Yourself Grace + Rest First Lindsay reminds teacher business owners—especially the hard-working, high-achievers - to rest and recharge before diving into business-building mode.
• (1:03) Path #1: Starting from Scratch New to the teacher business world? Tune in to Lindsay’s brand-new Summer Podcast Series with 9 bite-sized episodes on how to launch your business from zero.
• (1:50) Path #2: Less Than 10 Products? Upload Time! If you’ve started a store but haven’t made sales or uploaded many products, summer is your time to focus on quality uploads, planning bundles, and growing your catalog.
• (2:27) Path #3: Made a Sale? It’s Time to Start Email Marketing For teacher sellers with at least 10 products and a sale under their belt, Lindsay is launching Email for TPT, a 9-week program including live Zoom calls to help you build and grow your email list.

Resources Mentioned:

• Join My Email Marketing Program

Connect further:

1. Join the Amazon KDP VIP Waitlist: lindsaybowden.com/next
2. Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
3. Start or grow your TPT email list | https://lindsaybowden.com/email
4. And make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowden
5. Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

Whether you’re just getting started, building your resource library, or ready to scale through email marketing, Lindsay has a path for you this summer! Tune into the summer series, sign up for the Email for TPT program, and follow Lindsay on Instagram for more behind-the-scenes business tips. Let’s make this summer your most profitable one yet!

Ever wondered what it really looks like behind the scenes of a multiple six-figure online business? In this episode, Lindsay pulls back the curtain and shares her full Quarter 1 income report—from where her revenue came from, to what she spent (including a $97K ad budget 😲), and how she’s reinvesting to build long-term wealth. Whether you're just getting started or scaling to six figures and beyond, this episode will give you practical insights, transparency, and motivation to take the next big step in your teacher biz journey.

• (2:15) Total Revenue Breakdown: $236,697.36 in Q1 A detailed look at where Lindsay’s revenue came from: The Resource Academy launch, evergreen funnel sales, TPT earnings, and unexpected low-ticket sales via Instagram.
• (3:20) Organic + Paid Instagram Sales Flow Learn how ad traffic to her Instagram resulted in $5K in sales—without even promoting those products directly!
• (4:20) My Biggest Expense…. Lindsay explains why she invested heavily in ads, what she’s learning in a high-level ad coaching program, and why she expects that cost to drop moving forward.
• (6:23) Investing in Mentorship She shares the mindset behind making a high-ticket coaching investment and how it's already paying off through access to a mastermind and daily support from a seasoned ad strategist.
• (8:15) Building Wealth Beyond Digital Products Discover how Lindsay and her husband are using extra income to explore real estate investing and build a diverse, long-term income portfolio

  Resources Mentioned:

• Join the Waitlist for Lindsay's Email List Growth Program
• The Resource Academy
• Software Tools that I Love: 
• Kajabi 
• Deadline Funnel
• Optin Monster
• Asana
• Airtable

Connect further:

1. Join the Amazon KDP VIP Waitlist: lindsaybowden.com/next
2. Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
3. Start or grow your TPT email list | https://lindsaybowden.com/email
4. And make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowden
5. Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

Inspired by this behind-the-scenes look? Send Lindsay a DM on Instagram and let her know what part of the Q1 income report stood out to you most! And don’t forget to subscribe so you don’t miss next week’s episode full of tips to grow your teacher business on autopilot.

Want more eyes on your content, a growing email list, and consistent sales from a platform that keeps working long after you post? Say hello to Pinterest — your new best friend for long-term, organic growth.

In this episode, Lindsay chats with Pinterest strategist and manager Jenny Lang, a former scientist turned digital marketing pro, who now helps women-owned businesses boost their visibility and income using Pinterest. They dive into how Pinterest works differently than social media, why consistency (not virality) wins, and exactly how Jenny revamped Lindsay’s ghosted Pinterest account into a growth engine for her podcast, blog, lead magnets, and digital products.

Whether you're selling on TPT, launching digital courses, or just starting your business, this step-by-step conversation will give you the clarity and confidence to start using Pinterest as a real traffic and sales tool.

• [00:00:05] – Pinterest Isn’t Just for Recipes and Weddings Anymore Lindsay and Jenny bust the myth that Pinterest is only for party planning or home decor and explain how it’s actually a powerful search engine for business owners — especially teachers and moms with digital products.
• [00:05:25] – The Real Reason Lindsay Returned to Pinterest Lindsay opens up about ghosting her account for years, and how her renewed focus on organic marketing led her to work with Jenny to rebuild her Pinterest strategy from scratch — targeting teachers, digital product creators, and course buyers.
• [00:07:25] – The Power of Keywords, SEO, and Optimizing Your Pinterest Profile Jenny breaks down how they revamped Lindsay’s name, bio, boards, and pin descriptions to target a broader (but still aligned) audience of moms and teacherpreneurs looking for passive income.
• [00:10:30] – Why Your Website Should Be the Pin Destination Hear why Jenny links pins to Lindsay’s claimed website (not just YouTube or TPT), and how it boosts Pinterest rankings and conversions while repurposing podcast and YouTube content into blog posts.
• [00:14:25] – How Often Should You Be Pinning in 2025?                                                     No more 30 pins per day! Learn about safe pinning intervals, how to use Tailwind, and why spacing out repins across different boards helps build momentum without getting flagged by the algorithm.
• [00:20:30] – What Pinterest Metrics Actually Matter?                                              Impressions are just the start. Jenny walks through what really moves the needle: saves, outbound clicks, and engagement — and how you can track results using both Pinterest and Google Analytics
• [00:24:10] – Pinterest Strategy for TPT Sellers and Beginners                                              Even if you only have a TPT store, Pinterest can work for you. Jenny shares how to get started, why building a blog is a smart next step, and how to grow even if you don’t have a claimed domain yet.
• [00:28:00] – Using Pinterest Catalogs for Digital Product Sales                                      Jenny reveals how to set up Pinterest product catalogs (think Shopify, WooCommerce) and track actual sales from your pins — a game-changer for anyone selling from their own site.
• [00:29:15] – Pinterest Is Where People Go with a Purpose                                        Pinterest is built for planning, not doom-scrolling. Jenny explains how to tap into this intentional mindset with strong visuals, branded pins, and smart keyword usage that draws in users ready to take action.

Resources Mentioned:

• Pinterest
• Tailwind

Connect with Jenny:

Instagram: @jenny.lang.pinterest 

Connect further:

1. Join the Amazon KDP VIP Waitlist: lindsaybowden.com/next
2. Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
3. Start or grow your TPT email list | https://lindsaybowden.com/email
4. And make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowden
5. Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

Pinterest is a long game, but the payoff is powerful. Whether you're reviving an old account or just starting out, the time to get consistent is now. Want help implementing these strategies? Reach out to Jenny or start repurposing your podcast, blog, or YouTube content into eye-catching pins today.

Are your TPT products getting lost in search results? In this powerful episode, Lindsay chats with Colleen Swanzey, the creator of Seller Spy, the only SEO tool made specifically for TPT sellers. Colleen shares how she grew her own store by 250% using SEO tactics—and how you can do the same! Whether you’re a new seller or ready to level up, you’ll walk away with actionable tips to optimize your titles, choose the right keywords, and finally get your amazing resources seen (and sold!).

• [01:28] From Girl Scout Leader to SEO Pro Colleen shares how a lack of targeted resources inspired her to start her TPT store—and eventually build Seller Spy after struggling to get product views.
• [02:11] The SEO Shift That Skyrocketed Her Sales After optimizing her product titles with stronger keywords, Colleen saw a 250% increase in views and sales. Learn what she changed and how it paid off.
• [05:17] Why Data-Driven Decisions Matter on TPT Lindsay and Colleen discuss why tracking data like views and conversions can help you treat your store like a true business—and scale it faster.
• [07:08] How to Write High-Converting Titles Colleen breaks down the biggest mistakes TPT sellers make with titles and how to use all 80 characters strategically to improve searchability.
• [14:22] Seller Spy’s Free vs. Paid Tools Explained Colleen walks through exactly what you get with the free and paid versions of Seller Spy, including the powerful Keyword Generator, Title Analyzer, and Product Rank Checker.
• [18:03] Market Research Before You Create Instead of guessing what to make next, Colleen suggests using keyword data to identify demand—so you can create products that are sure to sell

Resources Mentioned:

• Seller Spy

Connect further:

1. Join the Amazon KDP VIP Waitlist: lindsaybowden.com/next
2. Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
3. Start or grow your TPT email list | https://lindsaybowden.com/email
4. And make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowden
5. Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

Ready to stop guessing and start growing your TPT store with smart SEO? Tune in now to learn how Seller Spy can help you stand out in a crowded marketplace.

Wondering if Canva is safe to use for your Teachers Pay Teachers (TPT) store? In this episode, Lindsay dives deep into Canva’s terms of use so you can confidently and legally create and sell your resources. From the differences between Canva Free, Pro, and Educator accounts to uploading clipart and fonts, we’re breaking down everything you need to know. If you’ve ever questioned whether you’re using Canva correctly in your business, this episode is a must-listen!

[1:23] Canva Account Types Explained Learn the critical differences between Free, Pro, and Educator accounts—and which ones are allowed for commercial use.

[3:01] What You Can and Can’t Do with Elements & Fonts Lindsay explains how to tell which Canva elements are safe to use in your products and what to avoid (hint: the crown icon matters!).

[5:35] The 480,000 Pixel Rule Understand Canva’s image usage rules and how to stay compliant with clipart and stock photos.

[7:08] Should You Use Canva Templates? Lindsay shares why using Canva’s built-in templates can be risky for sellers and what to do instead.

[8:10] Selling Canva Templates on TPT — Yes or No? Get the surprising answer straight from TPT's support team and Lindsay's step-by-step suggestions for doing it the right way.

[11:30] Exporting & Flattening Your Canva Files Learn how to export your Canva resource in high quality and protect your clipart using Canva’s flattening option.

[12:52] Why Lindsay Still Loves Canva (Especially Pro) Discover the benefits of Canva’s Brand Kit feature and how it helps create polished, on-brand covers, previews, and thumbnails.

Resources Mentioned:

• Use Canva Here!

Connect further:

1. Join the Amazon KDP VIP Waitlist: lindsaybowden.com/next
2. Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
3. Start or grow your TPT email list | https://lindsaybowden.com/email
4. And make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowden
5. Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

Feeling more confident about using Canva for your TPT store? Don’t forget to share this episode with a fellow teacherpreneur and leave a review if it helped clear things up! For more training, tools, and support, check out Lindsay’s Resource Academy and take the next step in growing your teacher business.

Master Resell Rights (MRR) are everywhere right now—but is this digital trend legit or just another passing fad that could damage your brand? In this episode, Lindsay breaks down exactly what MRR is, whether it’s a scam, and why she doesn’t recommend building your business around it. You’ll walk away understanding the pros and cons of MRR, how it compares to creating your own products, and what to do instead if you want a long-term, trust-driven business. If you're a teacher or homeschool mama thinking about diving into the digital product world, you don't want to miss this!

[00:01:00] What is MRR (Master Resell Rights)? Lindsay explains what MRR is, how it works, and how it differs from monthly recurring revenue. She walks through how these products are resold and what makes them “master” resale rights.

[00:02:00] Is MRR a Pyramid Scheme? Lindsay shares why MRR isn't technically a pyramid scheme—but why it can still feel shady depending on how it’s marketed and monetized.

[00:04:17] Why the MRR Trend is Fading MRR is hot right now, but Lindsay sees signs of it already losing steam. She shares how trends like this often fade and why it could backfire on your long-term business goals.

[00:05:15] The Problem with Reselling Instead of Helping Lindsay highlights a major issue with MRR: the focus is on making money fast rather than helping people. She explains why this can be harmful to your brand’s integrity.

[00:07:00] How MRR Can Hurt Your Brand Even if MRR is a “quick win,” Lindsay shares how it might damage your credibility and trust with your audience, which are crucial for long-term business success.

[00:08:30] What to Do Instead: Create Your Own Digital Product Instead of reselling someone else’s course, Lindsay recommends building your own. She shares simple steps to get started with your own product and how to create something based on your skills and experience.

Resources Mentioned:

• How to Create a Digital Product with Canva 
• Free Training: Create a 4-Figure Digital Product 
• Free TPT Training 

Connect further:

1. Join the Amazon KDP VIP Waitlist: lindsaybowden.com/next
2. Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
3. Start or grow your TPT email list | https://lindsaybowden.com/email
4. And make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowden
5. Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

Loved this episode? Don’t forget to follow and share it with a fellow teacher or mamapreneur who's exploring the world of digital products. And if you're ready to build a business based on service and sustainability, grab the free training! Let’s build income with integrity — together!

What if your teaching experience could help you earn money while you sleep? In this episode, Lindsay breaks down five legit ways to earn passive income as a teacher—all based on her real-life experience growing a $2M+ online business. Whether you're just starting your side hustle or scaling your digital empire, you’ll walk away with actionable ideas, inspiration, and free resources to get started today.

[00:01:00] What Passive Income Really Looks Like

Lindsay sets realistic expectations for passive income—and shares why most online business models require upfront effort but offer long-term freedom.

[00:02:10] #1: Selling Resources on Teachers Pay Teachers

TPT is where Lindsay got her start—and it still earns her $4-5K/month with zero recent uploads. She explains how to get started the right way and why a little training goes a long way.

[00:04:16] #2: Selling on Your Own Website

From Shopify to WordPress, selling directly gives you control but comes with added responsibilities like sales tax and traffic generation. Lindsay shares her setup and who this path is best for.

[00:06:07] #3: Creating Low-Ticket Digital Products

Mini courses, PDF guides, or templates—these products sell for under $97 and can become a powerful stream of income. Learn how Lindsay made $30K in 5 months (with zero ad spend!).

[00:09:34] #4: Creating an Online Course

Lindsay’s biggest income driver! She reveals why online courses work, what niches are hottest, and why you must pre-sell before building.

[00:11:40] #5: Starting a Membership

Memberships offer recurring revenue, but Lindsay shares the pros and cons, including why her own didn’t perform as expected—and what you should consider first.

[00:13:11] Bonus Ideas for Passive Income

From affiliate marketing and YouTube monetization to print-on-demand merch, Lindsay offers even more ideas for income streams that don’t require clocking in.

Resources Mentioned:

• Free TPT Training
• Free Low-Ticket Offer Training
• The Hey Digital Product Playbook
• Free Online Course Training
• Episode 42 – 3 Automated Funnels You Need To Try
• Episode 71 – My TPT Store Overhaul

Connect further:

1. Join the Amazon KDP VIP Waitlist: lindsaybowden.com/next
2. Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
3. Start or grow your TPT email list | https://lindsaybowden.com/email
4. And make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowden
5. Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

Feeling inspired? ✨ Share this episode with a fellow teacher, take one action today, and grab one of the free trainings above to jumpstart your passive income journey. And don’t forget to follow along on Instagram for daily business tips, encouragement, and behind-the-scenes strategies!

Ready to supercharge your digital product income? In this episode, Lindsay breaks down her tried-and-true method about how to run a flash sale — whether you're selling on Teachers Pay Teachers, offering low-ticket items, or promoting your online course. She shares her exact strategies, tools, timelines, and email formulas that have brought in thousands of dollars in just a few days. If you've ever wondered how to run a flash sale that is profitable, this is your step-by-step guide!

In this episode, we’ll discuss:

1. What Is a Flash Sale & Why Use It?

Understand what qualifies as a flash sale, how long it should run, and when to use them to spark a quick income boost.

2. Flash Sales for TPT vs. Digital Products

Learn how to set up flash sales differently depending on whether you're selling TPT products, bundles, or full-scale online courses.

3. Email Strategy That Converts

Discover Lindsay’s email schedule—from teaser emails to last-chance reminders—and how she uses storytelling, testimonials, and FAQs to boost conversions.

4. Tech Tools to Simplify Your Launch

Get the scoop on how Lindsay uses Kajabi and Deadline Funnel to automate her flash sales and create urgency without the stress.

5. Why You Need an Email List (Even for TPT!)

Hear why Lindsay believes an email list is the #1 predictor of digital product success—and why she’s launching one just for her TPT store.

Resources Mentioned:

• Lindsay’s Free Training – Learn how to grow your TPT store the right way 
• Kajabi – Lindsay's platform of choice for hosting her courses and sales pages 
• Deadline Funnel – For automated sales deadlines and page redirects 

Connect further:

1. Join the Amazon KDP VIP Waitlist: lindsaybowden.com/next
2. Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
3. Start or grow your TPT email list | https://lindsaybowden.com/email
4. And make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowden
5. Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

Be sure to tune in next week as we talk about 5 ways to earn passive income as a teacher. 

If you’re a teacher or a mom looking to create and sell a low-ticket offer, course, or membership, then you need to know how to create a sales page that actually converts. Your sales page is one of the most important tools in your business, and if it's missing key elements, you could be losing potential customers. In this episode, I’m breaking down how to create a sales page that turns visitors into buyers—based on my own experience with five and six-figure sales pages!

In this episode, we’ll discuss:

1. The Must-Have Elements of a High-Converting Sales Page

Learn the essential sections every sales page needs, from the headline to the FAQs.

2. Agitating Pain Points & Presenting the Solution

How to connect with your audience’s struggles and position your offer as the solution.

3. The Power of Call-to-Action (CTA) Buttons

Where to place them and why they are crucial for conversions.

4. Checkout Page Optimization

Tips to make your checkout process seamless and increase order value with strategic add-ons.

5. Real-Life Examples of My Sales Pages

Get an inside look at my $97 low-ticket playbook sales page and my $397 full-course sales page.

Resources Mentioned:

• ThriveCart – My go-to tool for checkout pages with higher conversions 
• Kajabi – The platform I use for my sales pages 

Connect further:

1. Join the Amazon KDP VIP Waitlist: lindsaybowden.com/next
2. Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
3. Start or grow your TPT email list | https://lindsaybowden.com/email
4. And make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowden
5. Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

Be sure to tune in next week as we talk about how to run a flash sale on a low-ticket offer!

Have you ever thought about how to host a virtual summit to expand your reach, build authority, and grow your business? Whether you’re attending or presenting, virtual summits can be game-changers! In today’s episode, I’m joined by Lauren Fulton and Brooklyn McCarley, the dynamic duo behind teacher summits that connect educators and teacher business owners for powerful learning and networking opportunities.

We’re diving into how hosting or presenting at a virtual summit can help you grow your audience, establish credibility, and even skyrocket your product sales. Plus, we chat about two upcoming summits where you can get involved! I’ll also share how my first virtual conference in 2020 played a massive role in my first big course launch.

If you’ve ever considered being a part of a summit—or even just attending one—this episode is packed with insights to help you make the most of the opportunity!

In this episode, we’ll discuss:

• What is a virtual summit, and how does it differ from an in-person conference?
• The benefits of attending a summit as a teacher business owner
• How presenting at a summit can boost your brand, build trust, and grow your audience
• The impact summits have had on past presenters (including a $10k+ success story!)
• Sponsorship opportunities for business owners who want exposure without presenting you should track to measure your email marketing success

Connect with Lauren and Brooklyn:

• Teacher Seller Summit Sponsor Form
• Summer Math Summit Presenter Application
• Connect with Brooklyn
• Connect with Lauren

Connect further:

1. Join the Amazon KDP VIP Waitlist: lindsaybowden.com/next
2. Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
3. Start or grow your TPT email list | https://lindsaybowden.com/email
4. And make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowden
5. Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

Be sure to tune in next week as we talk about how to create a sales page that converts!

Do TPT store updates really make a difference? If your sales have plateaued or started to decline, you might be wondering whether refreshing your store is worth the time and effort. After seeing a dip in my own TPT sales, I decided to take action and make a few strategic updates—and the results were amazing! In this episode, I’ll walk you through the exact TPT store updates that led to a 38% increase in sales in just one month. From optimizing product listings to revamping my visuals, I’m sharing the simple but powerful changes that helped me boost my store’s visibility and conversions. If you’re ready to breathe new life into your TPT business, this episode is packed with practical strategies you can apply today!

In this episode, we’ll discuss:

• Why I decided to update my TPT store – After years of passive income, my sales started to dip in 2024, so I took action!
• The 5 major updates I made to my store – SEO Optimized Titles, Cover Image Refresh, Thumbnail Upgrades, Preview Overhaul, and Optimized Descriptions
• The results so far – A 38% increase in sales in just one month!
• Bonus Tip: Updating outdated products can make a big difference! I revamped my old color-by-number resources with professional clip art and saw immediate improvements.

Resources Mentioned:

• Seller Spy – The TPT SEO tool I used to optimize my titles.
• Free Resource and Starting a TPT Store Training 

Connect further:

1. Join the Amazon KDP VIP Waitlist: lindsaybowden.com/next
2. Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
3. Start or grow your TPT email list | https://lindsaybowden.com/email
4. And make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowden
5. Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

Be sure to tune in next week as we talk with Lauren Fulton and Brooklyn McCarley about hosting virtual teacher summits!

Taxes for teacherpreneurs don’t have to be overwhelming! Whether you’re selling on Teachers Pay Teachers, running a membership, or creating digital products, understanding taxes is crucial to keeping more of your profits. In this episode, I’m joined by Emily Bryant from All About Accounting to break down the must-know tax tips for teacherpreneurs. From business bank accounts to deductions and LLCs, we’re covering everything you need to stay organized and stress-free this tax season!

In this episode, we’ll discuss:

1. The #1 Thing You Must Do for Easier Taxes: Why opening a separate bank account for your business is a game-changer (even if you’re just starting out).
2. LLCs, Sole Proprietorships & Business Licenses—What You Need to Know: The truth about LLCs, when to get one, and how it impacts your taxes.
3. Tax Deductions for TPT Sellers & Digital Product Creators: A breakdown of common write-offs, including software, office supplies, and even some surprising deductions you might not know about!
4. When to Hire a CPA & How to Handle DIY Taxes: When to keep things simple with TurboTax—and when it’s time to bring in a tax professional.
5. Avoiding Common Tax Mistakes: The biggest tax pitfalls digital product sellers make (and how to avoid them).

Resources Mentioned:

• Connect with Emily Bryant: All About Accounting

Connect further:

1. Join the Amazon KDP VIP Waitlist: lindsaybowden.com/next
2. Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
3. Start or grow your TPT email list | https://lindsaybowden.com/email
4. And make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowden
5. Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

Taxes for teacherpreneurs don’t have to be stressful! Tune in to this episode for expert advice on keeping your finances in check and making tax season way easier. Don’t forget to follow for more business tips and strategies!

Are you looking for a powerful way to launch your course, membership, or digital product? Or maybe you're a teacher looking to start selling your own resources on Teachers Pay Teachers? In this episode, I’m diving deep into live challenges—why they work, how to structure them, and how you can use them to grow your business. Plus, I’m sharing all the details about my upcoming FREE 3-Day Teacher Resource Challenge happening this March!

In this episode, we’ll discuss:

1. What is a Live Challenge & Why They Work

How hosting a free (or paid) multi-day challenge can help you connect with your audience and sell your offers.

2. How I Run My 3-Day Teacher Resource Challenge

A breakdown of my challenge format, including engagement strategies, action steps, and how I nurture participants.

3. Live vs. Pre-Recorded Challenges

The pros and cons of each format and why I prefer pre-recorded content for my trainings.

4. How to Use Challenges to Sell Your Course or Membership

The strategy behind transitioning from free challenge content to opening doors for your paid program.

5. Exclusive Details on My Upcoming Challenge

What you’ll learn in my FREE 3-Day Teacher Resource Challenge (March 14-16), and how you can sign up!

Resources Mentioned:

• Sign Up for the Free 3-Day Teacher Resource Challenge (Starts March 14!)

Connect further:

1. Join the Amazon KDP VIP Waitlist: lindsaybowden.com/next
2. Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
3. Start or grow your TPT email list | https://lindsaybowden.com/email
4. And make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowden
5. Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

Want to build a thriving online business without spending hours on social media? In this episode, email marketing expert Liz Wilcox joins us to reveal how live launching and consistent email strategies can skyrocket your sales. Whether you’re new to email marketing or looking to refine your launch strategy, Liz shares practical, no-fluff advice on creating high-energy emails, leveraging GIFs, and turning your audience into paying customers. Get ready to ditch overwhelm and make email your #1 sales tool!

In this episode, we’ll discuss:

• Boosting Email Engagement – How to write emails that convert and make your audience excited to buy.
• Using Visuals to Sell – How GIFs, images, and video walkthroughs can increase trust and boost conversions.
• The Power of Consistent Emails – Why weekly nurture emails are key to building relationships and long-term sales.
• Live Launching Mindset – Why you shouldn’t fear live launching and how to bring high energy to your emails.
• Tracking Email Success – The #1 metric you should track to measure your email marketing success.

Resources Mentioned:

• Giphy.com – Test and optimize your email subject lines.
• ConvertKit (Now Kit) – Liz’s Favorite Email Service Provider

  Connect with Liz:

• Get Email Freebies from Liz
• Liz’s Facebook Group
• Liz's Website
• On Instagram: @thelizwilcox

Connect further:

1. Join the Amazon KDP VIP Waitlist: lindsaybowden.com/next
2. Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
3. Start or grow your TPT email list | https://lindsaybowden.com/email
4. And make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowden
5. Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

Be sure to tune in next week as we talk about the TRA challenge and how to start your teacher side hustle in 2025!

Are your emails ending up in spam instead of your subscriber’s inbox? If so, you're not alone! In this episode, Lindsay is breaking down nine essential tips to improve your email deliverability and make sure your emails actually get seen. Whether you're struggling with open rates, tech issues, or engagement, she has got you covered with simple and actionable strategies to keep your emails out of the spam folder and in front of your audience.

In this episode, we’ll discuss:

1. Why the Promotions Folder Isn’t the Enemy

Understanding how Gmail categorizes emails and why landing in Promotions isn’t always a bad thing.

2. Setting Up SPF, DKIM & DMARC

The techy but necessary email authentication steps to improve your sender reputation.

3. The Importance of Sending from a Domain Email

Why “yourname@gmail.com” is hurting your deliverability (and what to do instead).

4. Re-engaging a Cold Email List

The right way to warm up your list after a long break (without getting flagged as spam).

5. Avoiding Spam Triggers

How subject lines, images, and email formatting can make or break your deliverability.

6. The Power of Replies

Why asking your audience to respond to your emails can help you land in the inbox more often.

7. Cleaning Your List Regularly

The importance of removing hard bounces, unsubscribers, and inactive contacts to maintain a healthy list.

8. Segmenting Your Email List for Better Engagement

If you have different types of subscribers (e.g., teachers vs. business owners), sending targeted content instead of blasting your whole list can significantly improve open rates and keep your emails relevant.

9. Watching the Data

How to analyze open rates, click-through rates, and troubleshoot issues before they hurt your business.

Resources Mentioned:

• SubjectLine.com – Test and optimize your email subject lines
• Upwork – Find professionals for email deliverability troubleshooting.

Connect further:

1. Join the Amazon KDP VIP Waitlist: lindsaybowden.com/next
2. Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
3. Start or grow your TPT email list | https://lindsaybowden.com/email
4. And make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowden
5. Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

Be sure to tune in next week as we talk with email marketing expert Liz Wilcox and learn all-new tips to bring our email marketing to the next level! 

Welcome to the first episode in our brand-new email marketing series! In this episode, Lindsay is sharing her new weekly email strategy to increase engagement, boost conversions, and save time using AI tools. She walks through the importance of segmentation, her approach to writing emails efficiently, and why a strong email list is the key to success in digital product sales.  

In this episode, we’ll discuss:

1. Why You Need an Email List (No Matter What You Sell)

Whether you're a TPT seller, course creator, or digital product entrepreneur, email marketing is the most effective way to connect with and convert your audience.

2. The Power of Segmentation

Stop sending the same emails to everyone! Learn how to group your subscribers based on their interests so they receive content that’s actually relevant to them.  

3. Short & Sweet Emails for Higher Engagement

Lindsay shares why concise, action-driven emails are outperforming long-winded messages—and how you can make the shift.

4. Using ChatGPT to Streamline Email Writing

Discover how AI can help you write in your voice, save time, and maintain consistency in your emails.

5. How to Plan & Batch Your Emails in Just One Day

Lindsay breaks down her monthly batching process so you can set up and schedule emails in advance without stress.  

Resources Mentioned:

• Flodesk: A beginner-friendly email marketing platform (https://flodesk.com)  
• Kajabi: The platform Lindsay uses for email marketing and course hosting (https://kajabi.com)  
• ChatGPT: AI tool for writing emails efficiently (https://chatgpt.com) 
• Hey Digital Product Playbook: Learn how to set up your email list and create low-ticket products (https://learn.lindsaybowden.com/playbook)

Connect further:

1. Join the Amazon KDP VIP Waitlist: lindsaybowden.com/next
2. Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
3. Start or grow your TPT email list | https://lindsaybowden.com/email
4. And make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowden
5. Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

Be sure to tune in next week as we dive into building your sender reputation and making sure your emails land in inboxes (not a spam folder)!

Pricing a digital product can feel overwhelming. Should you start low and increase later? Charge what your competitors do? In this episode, Lindsay breaks down the psychology behind pricing, how to determine the right price for your product, and practical strategies to confidently set (and raise!) your prices. If you’ve been second-guessing your pricing, this episode is packed with insights to help you move forward with clarity!

In this episode, we’ll discuss:

1. The Psychology of Pricing

Why so many digital products end in 7 (and whether you should follow the trend).  

2. Low-Ticket Offers & Pricing Strategies

What qualifies as a low-ticket offer and how to determine the right price.  

3. The Power of Your Niche

How pricing varies between ‘need’ niches (business, health, relationships) and ‘want’ niches (hobbies, personal interests).  

4. The Role of Your Audience

Understanding your buyers’ financial situation and how to make your product feel like a no-brainer investment.  

5. Smart Launch Pricing Strategies

Why starting with a lower price (and increasing it) can create urgency and drive more sales.  

Connect further:

1. Join the Amazon KDP VIP Waitlist: lindsaybowden.com/next
2. Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
3. Start or grow your TPT email list | https://lindsaybowden.com/email
4. And make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowden
5. Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

Ready for all the advice on pricing a digital product with confidence? Hit play and let’s dive in!

Welcome to an exciting episode where we dive into all things organic marketing and YouTube! Lindsay is sharing her theme for 2025 and takes us behind the scenes of how she’s going to use YouTube for business, explaining why she’s shifting her focus to free, value-packed content while still keeping her paid ad strategies in play.

In this episode, we’ll discuss:

1. The 2025 Theme: Organic Marketing

Lindsay explains her intentional approach to marketing this year, focusing on free methods like her podcast, Pinterest, and the highly anticipated YouTube channel. She emphasizes aligning actions with long-term goals instead of simply checking items off a to-do list.

2. Why YouTube?

Discover why Lindsay is adding YouTube to her content strategy. She shares how video will allow her to better demonstrate processes like creating digital products in Canva or PowerPoint, and even her favorite project management tools like Airtable and Asana.

3. Tech & Tools for YouTube

Lindsay gives a transparent look at her equipment and tools for podcast production. If you’re considering starting a YouTube channel, this segment is a goldmine of practical advice!  

4. When to Start a YouTube Channel

Lindsay breaks down who should (and shouldn’t) jump into YouTube. She’s sharing her best advice to ensure your long-form content aligns with your business goals.  

5. Favorite Tools & Tips for Content Creation

Lindsay shares her love for Airtable and Asana, detailing how these tools keep her organized and ensure she’s focusing on intentional, revenue-generating activities. Plus, learn how SEO tools like TubeBuddy are helping optimize her YouTube efforts.

Resources Mentioned:

• Hey Digital Product Playbook: Learn about automated funnels to help your products sell on autopilot (https://learn.lindsaybowden.com/playbook)
• 100 Digital Product Ideas [freebie!] (https://lindsaybowden.com/list) 
• 100 Teacher Resource Ideas [freebie!] (https://lindsaybowden.com/tptideas) 
• TubeBuddy: A must-have SEO tool for YouTube creators (https://www.tubebuddy.com/)
• Airtable: A free, customizable way to organize data (https://www.airtable.com)
• Streamlabs OBS: Free software for seamless screen sharing and video recording (https://streamlabs.com/)
• Loom: Affordable and user-friendly for recording and storing videos (https://www.loom.com) 

Connect further:

1. Join the Amazon KDP VIP Waitlist: lindsaybowden.com/next
2. Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
3. Start or grow your TPT email list | https://lindsaybowden.com/email
4. And make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowden
5. Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

Don’t miss this episode if you’re looking to level up your marketing strategy with organic methods, streamline your content creation process, or get inspired to tackle YouTube this year! These tips and strategies are approachable, actionable, and perfect for anyone ready to grow their business.

In this episode, Lindsay dives into the exciting world of online courses and memberships, sharing 20 profitable course ideas that are unique and hope to inspire your next digital product. Whether you're a teacher, creative, or entrepreneur, Lindsay shares practical advice on choosing your course topic, understanding the difference between courses and memberships, and the power of solving meaningful problems for your audience. If you’ve been dreaming of launching an online course but don’t know where to start, this episode is your roadmap to success!

In this episode, we’ll discuss:

1. Why Online Courses Work

Online courses and memberships provide solutions to bigger problems, making them a significant source of income and impact. Lindsay explains the difference between self-paced courses and memberships, and how to test what works best for your audience.  

2. The Power of Niching Down

Specificity sells! A course tailored for a niche audience, like “social media management for pet groomers,” is more compelling than a general course on social media.

3. Practical Tips for Course Creation

Start by identifying your niche and the transformation your audience needs. If you're unsure how to start, consider Lindsay’s free training: 5 Steps to a 5K Launch.

Resources Mentioned:

• Lindsay’s free online course training: 5 Steps to a 5K Launch (https://lindsaybowden.com/five)  

Connect with Lindsay:

Connect further:

1. Join the Amazon KDP VIP Waitlist: lindsaybowden.com/next
2. Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
3. Start or grow your TPT email list | https://lindsaybowden.com/email
4. And make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowden
5. Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

Ready to create your first online course or membership? Tune in to this episode and take the first step toward turning your knowledge into profit!

In this episode, Lindsay sits down with Charlotte, a member of the Hey Online Course™ community, to dive deep into her recent course launch. Charlotte’s course is packed with potential, and she and Lindsay discuss how to fine-tune her marketing and content strategy for her greatest chance at success.

Lindsay offers expert advice during this on-air coaching session, helping Charlotte zero in on her niche and create a stronger connection with her target audience. If you're a course creator looking for tips to level up your next launch, this episode is a must-listen!  

In this episode, we’ll discuss:

1. Narrowing Your Niche for Greater Impact

Discover why getting specific and focusing on one topic can help you establish yourself as an expert, build trust, and attract your ideal audience.

2. Streamlining Pre-Launch Content

Learn how aligning blog posts, emails, and videos with your course topic can create a cohesive strategy that builds excitement for your launch.

3. Elevating Course Presentation

Get tips on professional branding, including the importance of consistent visuals and polished headshots to boost credibility.

4. Optimizing Pricing and Offers

Understand why pricing your course based on the transformation you provide—and refining your offer—can maximize its perceived value.

5. Email and Social Media Strategies That Work

Find out how to craft engaging, emotion-driven emails and position yourself as an expert on Instagram to grow your audience authentically.

Resources Mentioned:

• Hey Online Course™ Program
• SubjectLine.com – Email Subject Line Analyzer 

Connect with Charlotte:

• Charlotte’s website
• Get access to Charlotte’s freebie library
• On Instagram: @colourfulteach

Connect further:

1. Join the Amazon KDP VIP Waitlist: lindsaybowden.com/next
2. Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
3. Start or grow your TPT email list | https://lindsaybowden.com/email
4. And make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowden
5. Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

This episode is your ultimate guide to refining your niche, enhancing your marketing strategy, and creating a launch that truly resonates with your audience. Listen and start building momentum for your next digital product success!

In this episode, Lindsay sits down with the talented Stacy Aguilar, a web design and branding expert who specializes in helping creative educators, course creators, and impactful brands build their digital presence. Stacy shares her inspiring journey from advertising and teaching to thriving as a freelance web designer. Together, Lindsay and Stacy dive deep into the essentials of web design and branding, offering actionable tips to elevate your online presence.  

In this episode, we’ll discuss: 

1. The Role of a Website in Your Business Success

Your website is your digital storefront! Stacy explains why visual appeal and user experience (UX) are crucial for making a strong first impression and guiding visitors toward key actions.  

2. When to Create a Website

Should you start with a website or wait? Stacy shares her perspective on when entrepreneurs, especially teacher-authors and course creators, should invest in a website—and when a DIY approach might be enough to get started.  

3. Optimizing Your Website for Maximum Impact

From the value of a clear “above the fold” message to strategic navigation and thoughtfully placed calls-to-action, Stacy provides a roadmap for creating a seamless user journey.  

4. Design Tips for a Professional Look

Learn why white space is your best friend, how modular layouts can enhance balance and structure, and why segmenting pathways by visitor goals (not just demographics) is key for serving a diverse audience.  

5. Lindsay’s Personal Branding Journey

Lindsay shares how she unified her two businesses under a cohesive digital brand, offering insights into refining brand strategy, updating visuals, and designing user-friendly experiences.  

Connect with Stacy:

• Stacy’s Website 
• On Instagram: @stacyeaguilar 
• Ready to elevate your website? Check out Stacy’s design services! 

Connect further:

1. Join the Amazon KDP VIP Waitlist: lindsaybowden.com/next
2. Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
3. Start or grow your TPT email list | https://lindsaybowden.com/email
4. And make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowden
5. Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

Whether you're just starting out or looking to optimize your online presence, this episode is packed with practical advice to help you build a website that wows your audience and grows your business. Tune in, take notes, and start taking action today!

In this episode, Lindsay is joined by her online business manager, Emily, to share the behind-the-scenes journey of how to start a podcast. From the initial spark of inspiration during a coaching weekend in Chicago to the detailed workflows that keep the podcast running smoothly, Lindsay and Emily cover it all. Whether you’re considering starting your own podcast or just curious about the process, this episode is packed with practical tips, relatable challenges, and motivational insights to help you take the next step.

In this episode, we’ll discuss:

1. The Why Behind the Podcast

Lindsay explains how her business coach encouraged her to start a podcast to grow her email list and focus on organic traffic. Though initially hesitant, she found podcasting to be a great fit for her skills and goals.

2. The Setup and Launch

Lindsay and Emily share how they chose the podcast name, created cover art, planned episodes with ChatGPT, tackled hosting platform challenges, and uploaded a trailer to prepare for launch.

3. The Equipment and Tools

They discuss which equipment to use, like a microphone and webcam, optimizing sound quality, and creating video content to extend the podcast’s reach.

4. Systems and Workflows for Podcast Production

They outline using a project management tool like Asana for task management, detailing steps like outlining, recording, and marketing episodes, plus streamlining interviews with tools like Google Forms and scheduling links.

5. Repurposing and Marketing Strategies

They highlight how to repurpose content, promoting through Instagram, email campaigns, and Pinterest, and incorporating lead generation through freebies and offers.

Resources Mentioned:

• Libsyn Hosting Platform: https://libsyn.com
• Lindsay’s favorite podcasting equipment: https://www.amazon.com/shop/lindsaybowden/list/GESJKIHNM1KT?ref_=aip_sf_list_spv_ofs_mixed_d
• Asana Project Management Tool: https://asana.com
• Canva: https://www.canva.com
• CapCut: https://www.capcut.com
• ChatGPT: https://openai.com/chatgpt
• Captivate Hosting Platform: https://www.captivate.fm/

Connect further: