The AG Show

Red meat and dairy exports - how is the Iran war impacting trade? Plus, what farmers are planting

Wed, 15 Apr 2026 12:00:00 +0100

The AG Show team dives into the world of red meat and dairy exports, finding out how AHDB helps open doors to new markets and keep vital trade routes moving. With the Iran war in the spotlight, we also hear how business across the Middle East is being affected.

There’s a shout-out to cereal and oilseed rape growers across the UK to take part in the annual Planting and Variety Survey, helping build an early picture of what this year’s harvest could look like.

Plus, find out who’s been granted permission to drive a flock of sheep across a bridge in London.

SOME USEFUL BITS (FROM AHDB & BEYOND)

Exports | AHDB

Global appetite for UK dairy and red meat sees exports hit record high of £4 billion | AHDB

Middle East | Latest News & Updates | BBC News

AHDB Planting Survey

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Charlotte, Hannah and Producer Martin would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message at agshow@ahdb.org.uk.

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Forage for knowledge of grass growth and educating school children about farming

Wed, 08 Apr 2026 12:00:00 +0100

It’s back to the classroom for The AG Show team as we dive into regional grass growth and how the industry is helping kids better understand where their food actually comes from.

We kick things off with Forage for Knowledge, a handy tool supporting farmers with grassland management - and with the help of a brand new F.I.E.L.D. Agent, we find out exactly what it brings to the table.

We also catch up with LEAF to hear how they’re teaming up with AHDB to make sure students get the full picture when it comes to sustainable, responsible farming.

Oh - and we discover who’s planning to swap wellies for cowboy spurs with a horse‑riding honeymoon on the cards.

SOME USEFUL BITS (FROM AHDB & BEYOND)

Forage for Knowledge | AHDB

Education – AHDB Catalogue

Home | Countryside Classroom

Sustainability in Agriculture | Countryside Classroom

Homepage - Open Farm Sunday

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Charlotte, Hannah and Producer Martin would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message at agshow@ahdb.org.uk.

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Learning from Danish dairy farmers and tracking weekly fertiliser prices

Wed, 01 Apr 2026 12:00:00 +0100

The AG Show is going full continental this week! We’re joined by a couple of our dairy farmers who’ve just landed back from an AHDB study tour in Denmark. They’ve come home buzzing with fresh ideas from one of the most forward‑thinking dairy industries out there… although it seems someone completely missed the memo about bringing back Danish pastries.

We’re also digging into how farmers and broadcasters are leaning on AHDB to make sense of how the conflict in the Middle East is hitting agriculture and food production. There’s even a brand‑new weekly fertiliser price tracker to help keep everyone in the loop.

And finally, did Hannah get grilled by her parents for daring to step into the kitchen wearing her wellies while farm‑sitting? You’ll have to listen in to find out…

SOME USEFUL BITS (FROM AHDB & BEYOND)

Dairy | AHDB

SEGES Innovation

Middle East conflict: Impacts and implications for UK farmers | AHDB

GB fertiliser prices | AHDB

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Charlotte, Hannah and Producer Martin would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message at agshow@ahdb.org.uk.

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Could harvesting rainwater on farm be a game changer? Plus AHDB engagement and plant-based food labelling

Wed, 25 Mar 2026 12:00:00 +0100

From roof to resource - The AG Show is teaming up with a project across nine farms in Cumbria that’s helping farmers kit out their buildings to collect and reuse rainwater. AHDB’s Beef and Lamb Engagement Manager for the North West, Karl Pendlebury, pops by to chat about what it’s all about.

Good job Karl’s on hand too, because Hannah’s attempts to join live from her parents’ calving shed are… well, let’s just say temperamental! Karl also talks about his role working directly with farmers - something our Chair, Emily Norton, recently dug into on the Meet the Farmers - The Big Debate podcast.

And Charlotte’s got the latest from the EU, where plant‑based foods might soon be banned from using labels like "fillet" or "bacon".

SOME USEFUL BITS (FROM AHDB & BEYOND)

Protecting the water supply for your crops | AHDB

West Cumbria Rivers Trust - Caring For West Cumbrian Rivers & Lakes

Farmers React to the Iran Conflict. And Does the AHDB Provide Value for Money? Big Debate ep10

Plant-based brands brace for ‘chaos’ after EU rule change | The Grocer

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Charlotte, Hannah and Producer Martin would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message at agshow@ahdb.org.uk.

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Spring calving update, fungicide resistance explained and a pork pie without pastry?!

Wed, 18 Mar 2026 12:00:00 +0100

Beef and arable farmer Mark Jelly drops into The AG Show direct from the calving shed as he shares his experiences this spring. He talks us through the tech that’s helping him keep calf survival rates impressively high - all while trying not to get overshadowed by one particularly attention-seeking cow.

We’re also diving into fungicide resistance with AHDB senior crop protection scientist Catherine Harries, who breaks it down for us using insights from Niab’s long-term monitoring.

And finally… who’s been messing with the sacred pork pie? Someone’s swapped the pastry for bread - and we need to talk about it.

SOME USEFUL BITS (FROM AHDB & BEYOND)

Maternal Matters: breeding, calving and managing heifers | AHDB

Feeding suckler cows and calves | AHDB

Research | Niab

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Charlotte, Hannah and Producer Martin would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message at agshow@ahdb.org.uk.

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Bluetongue lambing and calving risks, Middle East uncertainty and meat shopper journey

Wed, 11 Mar 2026 12:00:00 +0100

With lambing and spring calving now in full swing, the AG Show team checks in with a vet to get the lowdown on what the Bluetongue virus could mean for the newest arrivals in your flock or herd.

We also dig into how the conflict in the Middle East might shake up nitrogen supplies and impact other farm costs.

And with shoppers feeling the pinch from rising food prices, we hear about a new study looking into what really influences their choices when they’re picking up red meat in-store.

SOME USEFUL BITS (FROM AHDB & BEYOND)

Bluetongue Virus Hub - Ruminant Health & Welfare

BTV-3_Factsheet_A4_260224.indd

Bluetongue virus webinars | AHDB

Middle East escalation and potential implications for nitrogen and farm costs | AHDB

Consumer insights: Meat shopper journey | AHDB

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Charlotte, Hannah and Producer Martin would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message at agshow@ahdb.org.uk.

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Mobile farm café in a horse trailer, plus UK dairy and red meat exports record high

Wed, 04 Mar 2026 12:00:00 +0100

The AG Show is hanging out with Suffolk pork farmer Molly-Anne Gimson to hear how she transformed an old horse trailer into a super-cute mobile café. She’s a young entrepreneur with a seriously inspiring story - and she’s using her platform to help more people understand where their food actually comes from.

We’re also diving into why 2025 was a standout year for UK dairy and red meat exports, with global demand smashing records at £4 billion. AHDB’s International Trade Development Director, Jonathan Eckley, joins us to break down what drove that success and where the next big growth opportunities might be.

Oh, and don’t miss our update on what’s happening in the lamb market, too.

** Please note this episode was recorded before the recent events in Iran and the Middle East **

SOME USEFUL BITS (FROM AHDB & BEYOND)

About | Pigs In...

Global appetite for UK dairy and red meat sees exports hit record high of £4 billion | AHDB

Lamb market outlook | AHDB

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Charlotte, Hannah and Producer Martin would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message at agshow@ahdb.org.uk.

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Padel in a potato store? Hear how a farmer's embraced the sporting craze, plus spring drilling tips

Wed, 25 Feb 2026 12:00:00 +0100

The AG Show is stepping onto the court - literally - as one inventive farmer has transformed his potato store into a set of padel courts to cash in on the fitness craze everyone’s suddenly obsessed with. Turns out the old barn is exactly the right height for anyone hoping to hit the perfect lob!

With spring drilling creeping up fast, we also check in with AHDB’s agronomy guru Bek Hirstman, who’s got some seriously handy tips for tackling those soggy fields.

Oh, and there’s also a royal visit to an auction mart - so plenty to talk about this week!

SOME USEFUL BITS (FROM AHDB & BEYOND)

Padel: What is it and why is the racquet sport so popular? - BBC Sport

Padel Farm York | Play Padel in York

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Charlotte, Hannah and Producer Martin would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message at agshow@ahdb.org.uk.

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Woollen ropes, British pork campaign and beef market outlook

Wed, 18 Feb 2026 12:00:00 +0100

Ever wondered what happens to a sheep’s fleece after shearing? Turns out, it’s not just for jumpers. The AG Show team caught up with a farmer who’s breaking new ground by turning wool into ropes on a commercial scale - and get this, they’re apparently brilliant for harvesting seaweed. Who knew?

They also dive into the latest push from AHDB to champion British pork. So don’t be surprised if you spot a new ad popping up during the break of the latest Ant & Dec show - we’re really going for it.

And to top it off, there’s a rundown of the newly released beef market outlook, in case you want the inside line on what’s happening in the sector.

SOME USEFUL BITS

Choose Sustainable Rope: 100% NATURAL BRITISH WOOL PRODUCTS

Pork marketing campaign returns bigger than ever | AHDB

Beef market outlook | AHDB

Tackling mental health in the farming community of Herefordshire

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Charlotte, Hannah and Producer Martin would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message at agshow@ahdb.org.uk.

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Dairy sector climate resilience, GLP-1 drugs, pork market outlook and mental health

Wed, 11 Feb 2026 12:00:00 +0100

With the weather getting more unpredictable by the year, The AG Show welcomes back Nuffield Scholar Hattie McFadzean to chat through practical ways our dairy farms can toughen up and stay climate‑resilient.

We’re also digging into how the boom in GLP‑1 weight‑loss drugs could open up some big opportunities - and a few challenges - for the industry.

Plus, we get the latest on what’s happening in the pork market. And with Yellow Wellies’ Mind Your Head campaign in full swing, we’re taking a moment to talk about mental health too.

SOME USEFUL BITS

Climate resilience | AHDB

Nuffield Farming Scholarships Trust | AHDB

Hattie McFadzean | Nuffield Farming Scholarships

Cutting through the fat: How GLP-1 drugs are affecting the dairy market | AHDB

Pork market outlook | AHDB

Mind Your Head - YellowWellies.org

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Charlotte and Hannah would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message at agshow@ahdb.org.uk.

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Berkshire Farm Girl, American Great Plains harvest and Nuffield Farming Scholarships

Wed, 04 Feb 2026 12:00:00 +0100

The AG Show is going global this week, kicking things off with an absolutely wild story from a 2,000‑mile harvest adventure across the U.S.

Eleanor Gilbert - you might know her as Berkshire Farm Girl - jumps on the mic with Hannah and Charlotte to share what it was really like travelling the Great Plains for six months. We’re talking eight states, 1,000 hours in a combine and helping to bring in a massive 130,000 acres of crops. And guess what? She’s already got her sights set on Australia next.

We’re also hearing from Hattie McFadzean, an AHDB‑backed Nuffield Scholar, about her whirlwind study tour through five different countries… plus plenty more along the way.

SOME USEFUL BITS

Berkshire Farm Girl – Follow Me on my Journey educating the world on diverse farming practices

Nuffield Farming Scholarships Trust | AHDB

Agri Market Outlook | AHDB

Dairy market outlook | AHDB

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Charlotte and Hannah would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message at agshow@ahdb.org.uk.

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Farm succession, making sneakers from animal hides, British Cattle Breeding Club and a cowboy hat

Wed, 28 Jan 2026 12:00:00 +0100

Ever wondered what really happens when you start handing over the family farm to the next generation? That’s exactly what Lisa Edwards is navigating on her cereals and potato farm up in Lancashire - and she’s spilling all in this episode of The AG Show as we dive back into the world of succession planning.

Fancy making your own trainers? Yep, actual trainers. We meet the Wiltshire farmer turning cow hides into a hands-on sneaker‑making workshop.

And have you ever been to the British Cattle Breeding Club Conference? No worries if not - Hannah’s got you covered with the inside scoop on what went down and what headwear was spotted.

Oh, and Charlotte's got a new sofa don't you know?!

SOME USEFUL BITS

Succession planning | AHDB

Andy Rummings Beef | Grass fed beef

British Cattle Breeders Club

UK Ruminant Antibiotic Stewardship Roadmap

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Charlotte and Hannah would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message at agshow@ahdb.org.uk.

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Let's Eat Balanced, promoting milk, succession planning and cattle genetics

Wed, 21 Jan 2026 12:00:00 +0100

The AG Show dives into how red meat and dairy are being pushed in the Let’s Eat Balanced campaign - and we take a closer look at whether all that marketing magic could actually give milk prices a boost.

We’re also asking one of farming’s biggest questions: how on earth do you pass a farm on to the next generation? This episode kicks off the first of our two‑parter on the sometimes‑messy, always‑important world of succession planning.

And finally… tissues at the ready. As we say goodbye to presenter Tom, we send him off with a proper brain‑bender: cattle genetics. Naturally, he’s calling in the F.I.E.L.D. Agents for backup - because let’s be honest, even the acronyms need decoding.

SOME USEFUL BITS

Let’s Eat Balanced marks five years of success supporting British farming | AHDB

Succession planning | AHDB

EBVs and indexes for suckler herds | AHDB

EnviroBeef | AHDB

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Charlotte and Hannah would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message at agshow@ahdb.org.uk.

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Farm data, Oxford Farming Conference, Christmas results and learning to lamb

Wed, 14 Jan 2026 12:00:00 +0100

Farm data – what’s the deal? Who’s using it, and can you really trust the folks looking after it? This week on The AG Show, we dive into the topic that’s becoming a big deal for farming.

We’ll take a quick look back at how our red meats stacked up over Christmas, and then look ahead to what’s on the NSA’s Lambing List.

Oh, and guess what? F.I.E.L.D. Agents are back – fighting rural crimes against plain English (because jargon is so last season).

SOME USEFUL BITS

Farm Data Exchange (FDE) | AHDB

Christmas 2025: Lamb wins big, turkey tumbles and convenience is king | AHDB

Lambing List | National Sheep Association

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Charlotte, Hannah, and Tom would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message at agshow@ahdb.org.uk.

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Consumer health trends, the impact of GLP-1 drugs and connecting classrooms with farmers

Wed, 07 Jan 2026 12:00:00 +0100

As we roll into the new year, The AG Show is diving into the latest trends shaping how health‑conscious consumers are eating. From the rise of high‑protein and high‑fibre everything, to the buzz around weight‑loss jabs and supplements, AHDB’s consumer guru Vanessa Adamson and nutrition and health top bod Kate Arthur help us make sense of it all. They join Charlotte, Hannah and Tom to unpack what these shifts could mean for our plates -and our farmers.

Plus, Farmer Tom is back! He’s giving us an update on his Farmer Time charity and how it’s reconnecting kids with the fields and farms where their food begins.

SOME USEFUL BITS

The new consumer health revolution | AHDB

2026 consumer health predictions | AHDB

Farmer Time | Connecting Classrooms & Farms

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Charlotte, Hannah, and Tom would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message at agshow@ahdb.org.uk.

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The AG Show food and farming quiz 2025

Wed, 31 Dec 2025 12:00:00 +0100

The AG Show is wrapping up 2025 with a bang – and by bang, we mean a big, juicy quiz!

This time, Producer Martin flips the script and takes over as quizmaster, putting presenters Charlotte, Hannah and Tom in the hot seat.

The questions? A mix of all things food and farming in 2025 plus a sprinkle of festive Christmas fun. But that’s not all – the final round, Barnyard Banter, is pure chaos. The gang has to guess farming-related things based on clues from kids. Yep, kids.

So… who’s going to nail it and who’s going to crash and burn? Have a listen to find out!

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Charlotte, Hannah, and Tom would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message at agshow@ahdb.org.uk.

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How do farmers talk about mental health?

Wed, 24 Dec 2025 12:00:00 +0100

Farmers are tough, no doubt about it - but the festive season can pile on extra stress and worries. That’s why The AG Show sat down with We Are Farming Minds, a brilliant charity working to smash the stigma around mental health in farming.

Plus, Tom’s back from the Gira Meat Club conference in Geneva and he’s spilling the beans on what he learned with the team.

And if you’ve ever wondered just how chaotic things get behind the mic, producer Martin’s got you covered with a peek at the outtakes and bloopers. Spoiler: it’s not exactly professional…

SOME USEFUL BITS

Support for farmers | AHDB

Tackling mental health in the farming community of Herefordshire

Strategic expertise in the meat & livestock industry

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Charlotte, Hannah, and Tom would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message at agshow@ahdb.org.uk.

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Milk price slump, African swine fever hits Spain, ruminant antibiotic use and bluetongue update

Wed, 17 Dec 2025 12:00:00 +0100

We’ve got a jam-packed livestock episode on The AG Show!

First up, we’re diving deeper into the drop in milk prices and what it means for our dairy farmers, with insights from AHDB’s Lead Analyst, Susie Stannard.

We’re also talking about African swine fever popping up in wild boar in Spain - and how that could shake up global trade.

Jennifer Morgan’s here with the latest on Bluetongue virus, plus we’ll explore how farmers and vets can get involved in the UK Ruminant Antibiotic Stewardship Roadmap.

SOME USEFUL BITS

Dairy markets | AHDB

Spain’s ASF outbreak: Implications for EU pig meat movements and global trade | AHDB

Bluetongue virus latest news | AHDB

UK Ruminant Antibiotic Stewardship Roadmap

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Charlotte, Hannah, and Tom would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message at agshow@ahdb.org.uk.

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COP30, climate change and farmers, virtual-reality pig abattoir and Chris Brant Award

Wed, 10 Dec 2025 12:00:00 +0100

The AG Show team are hanging out with some of their AHDB colleagues in this episode, starting with environment guru Rachael Madeley-Davies, fresh back from COP30 in Brazil. Rachael’s big message? Farmers aren’t just part of the conversation on climate change - they’re absolutely key to it.

Then things get a little techy as Charlotte Forkes-Rees and Hannah Clarke strap on VR headsets to take a virtual walk through a pig abattoir. Yep, you read that right - VR meets farming!

And finally, we catch up with Zanita Markham to find out what earned her the prestigious Chris Brant Award at the National Pig Awards. Spoiler: it’s because she's ace (though we are biased)!

Some useful bits from the episode:

Blog: Why COP30 showed farmers’ views matter | AHDB

Zanita Markham wins Chris Brant Award | AHDB

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Charlotte, Hannah, and Tom would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message at agshow@ahdb.org.uk.

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Autumn Budget reaction, Christmas dinner predictions and festive tractor runs

Wed, 03 Dec 2025 12:00:00 +0100

This week on The AG Show, we’re diving into what the Autumn Budget could mean for farmers. Hannah Clarke and Charlotte Forkes-Rees are joined by AHDB’s Lead Economist, Jess Corsair, to break it all down.

Charlotte’s also sharing her hot takes on what’s going to land on your Christmas dinner plate this year - spoiler: it’s not just turkey talk!

And if you’ve ever wondered what goes into organising an award-winning festive tractor run, we’ve got the inside scoop.

Plus, our F.I.E.L.D. agents are back decoding more of the weird and wonderful words from the farming world. You’ll never look at agri-lingo the same way again!

Some useful bits from the episode:

Autumn Budget 2025 and the impacts for agriculture | AHDB

Sheepy Ploughing Association

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Charlotte, Hannah, and Tom would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message at agshow@ahdb.org.uk.

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Farmer Tom, resilience and innovation in farming and value versus convenience

Wed, 26 Nov 2025 12:00:00 +0100

Farmer Tom (AKA Tom Martin) joins The AG Show's Tom Spencer before taking the stage at AHDB’s Big Scottish Crops Conference. They’re chatting all things soil health, mental health and the AI tools Tom’s using to level up his farm game.

Meanwhile, Charlotte Forkes-Rees and Hannah Clarke dive into red meat and dairy, asking the big question: what wins with shoppers - value or convenience?

Plus, we’ve got the latest farming headlines and another head-scratching term decoded in F.I.E.L.D. agents.

Some useful bits from this episode:

The Big Scottish Crops Conference | AHDB

Premium products boost demand for cheese and yogurt | AHDB

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Charlotte, Hannah, and Tom would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message at agshow@ahdb.org.uk.

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Milk prices drop, gap years and farming abroad

Wed, 19 Nov 2025 12:00:00 +0100

Kaleb Cooper’s been checking out how farming works Down Under, and it’s got Charlotte, Hannah, and Tom thinking – could a gap year be a game-changer?

They catch up with Charlie Beaty, who swapped UK fields for New Zealand pastures, and Kiwi farmer Ethan Loveridge, who’s done the reverse. Plus, dairy farmer Sophie Gregory joins in – she’s keen for her eldest to see the world before settling down on the farm.

Sophie also opens up on The AG Show about how much impact the current milk price slump has had on her business, with AHDB’s Lead Dairy Analyst Susie Stannard digging into the numbers.

And yep, another farming acronym gets busted by one of our F.I.E.L.D. agents.

Some useful bits from this episode of The AG Show:

Commodity prices slump further amidst no let-up in milk surge | AHDB

Dairy markets | AHDB

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Charlotte, Hannah, and Tom would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message at agshow@ahdb.org.uk.

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Trust in farmers, selling direct to consumers and social media success

Wed, 12 Nov 2025 12:00:00 +0100

In this first episode of The AG Show, Charlotte Forkes-Rees, Hannah Clarke and Tom Spencer take a deep dive into a recent AHDB report that found British consumer trust in farmers has reached a record high.

The trio also catch up with Lancashire farmer Eden Hill, who understands the importance of that trust and combined with the power of social media is successfully selling her meat boxes.

And our F.I.E.L.D. agents begin their quest to jargon bust. No acronym is safe (even ours).

Some useful bits from the episode:

Consumer trust in British agriculture and farmers reaches record high | AHDB

Lancashire Lamb Boxes | Our Story — Lancashire Lamb Boxes

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Charlotte, Hannah, and Tom would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message at agshow@ahdb.org.uk.

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The AG Show - your new farming podcast

Thu, 30 Oct 2025 20:05:00 +0100

Introducing The AG Show - agri chat that matters with farming news, views and voices you will want to hear.

Join presenters Charlotte Forkes-Rees, Hannah Clarke and Tom Spencer for your weekly farming fix, keeping you up to date with the latest trends and challenges, whether you're tuning in from the tractor, your pickup or grabbing a quick 30-minute break.

Charlotte, Hannah and Tom are very keen to hear your feedback, comments, stories and suggestions for future topics to discuss in the show. You get can in touch with the team by emailing agshow@ahdb.org.uk.

New episodes drop Wednesdays at midday from 12 November.