THE AMPLIFII PODCAST

https://perseveranceprinciples.com

Connect with JJ

https://www.instagram.com/jjmazzo_/?hl=en

https://crosscountrymortgage.com/san-juan-capistrano-ca-4047/joseph-mazzo/

Chapters

00:00 Introduction to JJ Mazzo

03:29 Defining Perseverance: Doing Hard Things Anyway

07:09 The Nature of Success and Personal Struggles

11:24 The Pursuit of Meaning Over Material

13:38 Transforming from Greed to Purpose

17:25 The Importance of Integrity in Success

20:48 Perseverance Principles: A Framework for Growth

25:39 The Playbook for Life: Actionable Insights

28:56 Building Impact: Coaching and Community

31:42 Final Thoughts and Charitable Purpose

The Klan Whisperer: How Daryl Davis Converted 200+ White Supremacists with Empathy

Fri, 18 Apr 2025 09:00:00 -0600

In this conversation, Daryl Davis shares his remarkable journey of engaging with members of the Ku Klux Klan and other white supremacist groups through music and conversation. He discusses his childhood experiences with racism, his quest for understanding, and how curiosity and empathy can bridge divides. Daryl emphasizes the importance of finding common ground, the core human values that unite us, and the role of narrative in shaping our beliefs. He advocates for open dialogue and the need to honor the past while building a more inclusive future.

Episode Resources:

https://www.daryldavis.com

“The Klan Whisperer” by Daryl Davis - https://a.co/d/d0Cf2CG

https://www.instagram.com/realdaryldavis

Episode Highlights:

00:00 Introduction to a Living Legend

04:04 Daryl's Journey and Early Experiences

07:18 The Impact of Racism on a Young Mind

10:12 Curiosity as a Catalyst for Change

13:09 The Power of Music in Bridging Divides

16:00 Conversations with Klansmen: A Unique Approach

18:54 Finding Common Ground with Adversaries

22:02 The Role of Travel in Understanding Humanity

25:18 Changing Perceptions Through Dialogue

28:10 The Five Core Values of Humanity

31:03 Navigating Adversarial Situations

33:58 The Importance of Offering Better Perceptions

37:11 The Narrative Gap and Changing Beliefs

41:20 Understanding Narrative Gaps

44:00 The Power of Diversity and Inclusion

46:53 Navigating Extremes in Conversations

50:15 Pride and Identity: A Deeper Look

53:10 Honoring the Past to Build the Future

57:06 Exploring Potential and Self-Reflection

Eat What You Kill with Sam Taggart

Tue, 25 Mar 2025 09:00:00 -0600

In this episode of the Amplify podcast, Rene Rodriguez interviews Sam Taggart, author of 'Eat What You Kill'. They discuss the essential mindset and skills required for success in sales, emphasizing the importance of self-reliance, value creation, and the ethics of selling. Sam shares his journey from door-to-door sales to becoming a sales leader and trainer, highlighting the significance of experience and the carnivore mentality in sales. The conversation also covers overcoming objections, the sales process, and the power of influence in building relationships with clients.

Episode Resources:

Joy Through the Journey - https://a.co/d/3bNcApy

Get Sam’s book, Eat What You Kill: https://www.penguinrandomhouse.com/books/737515/eat-what-you-kill-by-sam-taggart/

Follow Sam on Instagram: https://www.instagram.com/thesamtaggart/

Episode Highlights:

00:00 Introduction to Sales Mastery

03:08 The Carnivore Mindset in Sales

05:50 Developing a Sales Mindset

09:55 The Importance of Experience in Sales

14:42 Sales Process and Value Creation

17:55 The Ethics of Selling

24:18 The Power of Persuasion in Sales

26:22 Navigating Financial Constraints in Business

27:19 The Importance of Prospecting and Lead Generation

29:30 Understanding Sales Processes and Mindsets

32:04 The Distinction Between Marketing and Selling

33:33 Overcoming Objections in Sales

38:45 Closing Techniques and Strategies

45:54 The Freedom of Sales Skills and Personal Growth

Happier than Life with Kelly Siegel

Fri, 14 Mar 2025 09:00:00 -0600

“Impossible only describes the degree of difficulty.”

In this episode, René Rodriguez engages in a deep conversation with Kelly Siegel about overcoming adversity, personal growth, and the importance of self-mastery. Kelly shares his journey from a challenging upbringing to achieving success in business and fitness, emphasizing the significance of embracing vulnerability and the role of suffering in personal development. The discussion also touches on the concepts of causation versus correlation in personal struggles, the pursuit of love and acceptance, and the power of influence and authenticity in making a positive impact on others.

https://www.instagram.com/kelly.siegel.71 follow and message “Rene” to get a copy of each of Kelly’s books.

Episode Highlights:

00:00 Introduction to Overcoming Adversity

05:28 Kelly's Journey from Adversity to Success

10:51 The Power of Vulnerability and Growth

16:30 The Transition from Partying to Purpose

19:37 Understanding Causation vs. Correlation in Healing

22:55 The Journey of Transformation

24:08 Searching for Love and Authenticity

26:36 Redefining Fame and Influence

28:48 The Nature of Suffering and Sacrifice

31:28 The Power of Perspective and Mindset

35:39 Choosing Your Suffering Wisely

39:43 The Importance of Truth and Authenticity

Finding Purpose in Suffering: How Amberly Lago Found Joy Through the Journey

Fri, 07 Mar 2025 09:00:00 -0600

In this episode of the Amplified podcast, Rene Rodriguez welcomes back Amberly Lago, who shares her inspiring journey of finding joy amidst chronic pain. Amberly discusses her life-changing motorcycle accident, the challenges of living with complex regional pain syndrome, and how she has learned to embrace resilience and purpose. The conversation delves into the importance of mindset shifts, the power of discipline over motivation, and actionable steps to cultivate joy in everyday life. Amberly’s upcoming book, 'Joy Through the Journey,' serves as a guide for those facing adversity, emphasizing that life is about the journey, not just the destination.

Episode Resources:

AmberlyLago.com

Amberly on Instagram

True Grit and Grace - https://a.co/d/ilgzG8C

IamBarryHabib on Instagram

Episode Highlights:

00:00 Introduction to Amberly Lago

03:21 Finding Joy Through Pain

07:45 The Journey of Chronic Pain

10:38 Resilience and Recovery

18:07 Shifting Mindsets in Adversity

28:17 Purpose Over Pain

Gratitude is the Pursuit: David Meltzer on Earning the Right to Succeed

Tue, 26 Nov 2024 09:00:00 -0600

In this enlightening conversation, René Rodriguez and David Meltzer explore the intricate relationship between self-awareness, negotiation, and personal growth. They delve into the psychology behind behaviors, the importance of perceived value in negotiations, and the role of faith in achieving abundance.

The discussion also touches on navigating relationships, the significance of suffering, and the power of appreciation in fostering understanding. Throughout the conversation, Meltzer shares valuable lessons from his experiences as a CEO and entrepreneur, emphasizing the need for comfort, confidence, and the courage to ask for what one deserves.

Episode Resources:

Episode Highlights:

00:00 The Psychology of Self-Awareness

02:54 Introduction to Dave Meltzer

05:47 Lessons from the Sports Agency World

09:05 Negotiation Insights and Value Creation

11:58 Understanding Perceived Value

14:50 The Importance of Comfort and Confidence

18:13 Creating Value in Business Relationships

21:06 Self-Reflection and Personal Growth

31:04 Embracing Vulnerability and Responsibility

36:06 Lessons from Life's Challenges

41:24 The Nature of Happiness and Suffering

49:07 Faith and Abundance in Life

53:14 Navigating Relationships and Forgiveness\

Learn to Hit the “Curveballs”: Barry Habib on Adversity and Gratitude

Tue, 19 Nov 2024 06:00:00 -0600

In this episode, host René Rodriguez interviews Barry Habib, a renowned figure in the real estate industry. They discuss Barry's journey from humble beginnings to becoming a leading voice in the mortgage market, his passion for learning, and the influences that shaped his resilience. Barry shares his personal battle with cancer, emphasizing the importance of gratitude and positivity in overcoming adversity. The conversation also touches on the success of the Broadway show Rock of Ages and provides insights into the current real estate market, highlighting the significance of understanding market dynamics and the power of curiosity in personal growth.

Episode Resources:

BarryHabib.com

http://evmconference.eventbrite.com?discount=evmjohn

Episode Highlights:

00:00 - Introduction to Barry Habib

08:29 - Curiosity and Learning in Finance

17:33 - Building Resilience

24:45 - Gratitude and Optimism in Life's Challenges

32:59 - Facing Adversity with Gratitude

41:13 - Real Estate Insights and Market Trends

49:19 - Life Lessons and Final Thoughts

What Matters Most? Asking the Most Important Question with Hal Elrod

Wed, 18 Sep 2024 09:00:00 -0600

In this challenging episode, bestselling author and motivational speaker Hal Elrod dives deep into the powerful question that can transform your life: What matters most?

Hal shares how this simple yet profound question can serve as a guiding principle for making decisions, setting priorities, and aligning your actions with your deepest values. Drawing from his own incredible journey of overcoming adversity and helping others through his Miracle Morning framework, Hal provides practical insights on how to clarify your purpose, focus on what truly matters, and create a life of fulfillment and impact.

Tune in for a conversation that will challenge you to reflect on your own life and unlock the clarity needed to achieve your highest potential.

Episode Resources:

TheNewMiracleMorning.com

Show Highlights:

00:00 - Introduction

01:55 - The Miracle Morning

02:55 - The Outcome of the Discipline

04:20 - Why a Sabbatical

05:50 - Hal’s Cancer Fight

07:15 - What Matters Most

10:20 - René’s Clarity

12:00 - Warning of the Roar of the Falls

14:40 - FrontRowDads

19:20 - Future Simulator

20:55 - Love is Spelled T-I-M-E

23:25 - A C- in Sabbatical

25:10 - Changing the Mission

27:40 - Redefining Work

32:30 - Finding What Matters Most for YOU

34:15 - Eliminating “I Know”

35:00 - The Growth of The Miracle Morning

37:30 - Implementing These Ideas

40:40 - Honest Self-Assessment

43:30 - Connect with Hal

Creating Engaging Virtual Meetings with John Chen

Wed, 11 Sep 2024 09:00:00 -0600

In this episode, virtual meeting expert John Chen shares his best practices for transforming ordinary online meetings into dynamic and engaging experiences. Drawing on years of experience in digital communication, John offers practical tips on using technology effectively, mastering virtual meeting etiquette, and incorporating techniques that keep participants active and invested. Whether you’re leading team meetings, hosting webinars, or connecting with clients, John’s insights will help you create interactive and impactful virtual environments that foster collaboration and connection. Tune in to learn how to elevate your virtual meetings from mundane to memorable!

John Chen is the author of the #1 Amazon Hot New Book Release, Engaging Virtual Meetings. He’s been meeting virtually for over 38 years. He has produced over 4,000 virtual meetings including an EIGHT language meeting and the only 100% LIVE virtual conference in the training industry. He’s 1 of only 400 Certified Speaking Professionals designated by the National Speakers Association.

Episode Resources:

sharing The Secrets of the Most Engaging Conferences, Summits and Masterclasses

Here is John’s virtual equipment, fully tested https://engagingvirtualmeetings.com/here-is-the-virtual-equipment-im-using-fully-tested/

See René Rodriguez and more LIVE at AMPCON 2024

Episode Highlights:

00:00 - Introduction

01:45 - Meet John Chen

04:10 - Those That Thrive Will Be Innovative

08:00 - Virtual Team Building

10:10 - Improve One Thing

13:25 - John’s Studio Tour

16:55 - Technology & Technique

20:10 - John’s Good, Better, Best Gear List

26:50 - What’s Next for Virtual

30:45 - The Engaging Conference

34:30 - Authenticity, Vulnerability and Storytelling

The Art of Preparing Like a Pro with Virgil Herring

Thu, 08 Aug 2024 09:00:00 -0600

In this episode, we delve into the strategies and mindset that set top performers apart. Renowned golf coach Virgil Herring shares his expert insights on the art of preparation, drawing from his extensive experience working with elite athletes. From developing a winning routine to mastering the mental game, Virgil reveals the secrets to consistently performing at your best. Whether you're an athlete, a business professional, or anyone striving for excellence, this episode will equip you with the tools and techniques to prepare like a pro and achieve peak performance. Join us to learn how meticulous preparation can be the key to unlocking your full potential.

Episode Resources:

https://virgilherring.com

https://www.instagram.com/virgil.herring/?hl=en

To Contact Virgil (615)579-5190

See Amberly Lago and more LIVE at AMPCON 2024

Episode Highlights:

00:00 - Teaser

01:05 - A Different Approach to Learning and Leadership

03:05 - Using Golf as a Metaphor for Life & Business

08:35 - The Confusion Between Effort and Speed

10:00 - Multiple Adaptabilities

12:30 - Are You Showing Up?

14:00 - The Weight of Dreams

17:15 - Biologically Primary vs Biologically Secondary

19:45 - Pregame Routines

23:05 - The Power of Visualization

25:40 - Immersive Presence

30:00 - The Origin of Complacency

32:20 - Are You Really Preparing

36:45 - Connect with Virgil

38:20 - Adaptability

The Power of a Chance: Finding Joy in the Journey with Amberly Lago

Tue, 09 Jul 2024 09:00:00 -0600

In this compelling episode, we sit down with Amberly Lago to hear her extraordinary story of resilience and determination. After a devastating motorcycle accident that nearly resulted in the amputation of her leg, Amberly faced a grueling journey of 34 surgeries and extensive physical therapy. Through sheer grit and an undeniable grace, she not only defied the odds to walk again but also transformed her pain into purpose. Amberly shares the mindset and strategies that helped her overcome unimaginable obstacles, offering inspiration and actionable insights for anyone facing their own challenges. Join us to discover how Amberly’s journey can empower you to find strength in adversity and triumph against all odds.

Episode Resources:

AmberlyLago.com

True Grit and Grace - https://a.co/d/07UfqVyq

Joy Through the Journey - https://a.co/d/0h6b8kHF

See René Rodriguez and more LIVE at AMPCON 2024

Episode Highlights:

01:20 - Listen With Your Heart

03:15 - Meet Amberly

07:50 - The Accident

15:00 - The Power of a Chance

20:30 - Beginning the Recovery

26:10 - The Ed Mylett Show

31:25 - Listen. Watch. Observe.

35:00 - AMPCON 2024

36:20 - Joy Through the Journey

37:45 - Amor Fati

The Power of Psychological Safety with Shed Shedletzky: Creating Trust, Innovation, and Growth in the Workplace

Tue, 25 Jun 2024 09:00:00 -0600

In this enlightening episode, we explore the critical role of psychological safety in fostering a thriving work environment. Stephen "Shed" Shedletzky shares insights from his experiences and collaborations with thought leaders like Simon Sinek, delving into the importance of creating a space where employees feel safe to speak up and contribute. From understanding the distinction between visionaries and leaders to the power of play in driving innovation, Shed offers practical strategies for building trust and ensuring the workplace is a place full of opportunities for growth, not surprises. Tune in to discover how cultivating psychological safety can lead to enhanced creativity, trust, and overall organizational success.

Episode Resources:

Episode Highlights:

01:15 - You Gotta Meet Shed

05:45 - Simon Sinek

09:15 - Psychological Safety

17:00 - Performance Review Not a Performance Surprise

20:20 - The Power and Immediacy of Play

25:00 - Visionaries vs Leaders

29:15 - The Golden Circle

34:25 - The Speak Up Culture

38:15 - When Your Team ISN’T Safe to Speak

45:15 - Trust is An Interesting Thing

46:50 - When an Employee ISN’T Safe to Speak

55:10 - Leadership is a Life Feeding or Life Depleting Line of Work

01:00:10 - Connect with Shed

Finding the Winning Streak: Charlie Rocket and the Power of Delusional Optimism

Tue, 11 Jun 2024 09:00:00 -0600

See Charlie Rocket and more LIVE at AMPCON 2024

In this inspiring episode of the podcast, we dive into the extraordinary journey of Charlie Rocket, who left behind a successful career in the music industry to chase his first dream of becoming an athlete. Embracing what he calls "delusional optimism," Charlie shares how his unwavering belief in his dreams led him to become the inspiration for a powerful Nike commercial. Through his story, Charlie illustrates the transformative power of optimism and persistence, demonstrating how shifting your mindset can lead to incredible achievements. Join us to hear how Charlie's relentless positivity helped him find his winning streak and can inspire you to do the same in your own life.

Episode Resources:

DreamMachineUSA.org

@charlie on Instagram

See Dave Meltzer and more LIVE at AMPCON 2024

Episode Highlights:

03:15 - The Limitless Event

04:40 - “I’ve Always Been a Dreamer”

09:25 - Delusional Optimism

14:05 - The Wake Up Call

21:00 - What are You Saying to Yourself

25:20 - Abracadabra - As I Speak, I Create

33:15 - Charlie’s Nike Fan Commercial

34:15 - The Reaction

38:30 - The Dream Machine

44:50 - Connect with Charlie

45:25 - See Charlie and More at AMPCON 2024

Don’t Do Business With D*cks: The Power of the RIGHT Community with Dave Meltzer

Thu, 30 May 2024 09:00:00 -0600

In this transformative episode, Dave Meltzer renowned speaker, author and entrepreneur, joins us to share his profound insights on how surrounding yourself with the right people, environments, and opportunities can elevate your life to new heights. Drawing from his extensive experience as an entrepreneur and sports agent, Dave delves into the importance of cultivating positive relationships and creating environments that foster growth and success. He offers practical advice on how to identify and embrace opportunities that align with your values and aspirations. Tune in to discover how you can harness the power of your surroundings to become your best self and achieve your goals.

Episode Resources:

Episode Highlights:

02:00 - There are Humble People and People that Are About to Be

03:50 - The Wrong People and the Wrong Ideas

07:30 - Transparency Isn’t a Choice Anymore

09:45 - The Truth Vibrates Fastest

12:15 - The Power of Breathing

15:00 - Good is Always Coming My Way

19:20 - Define Your Non-Negotiables

22:35 - “Time is the Stuff Life is Made Of”

23:40 - Dave’s Big Deal

26:30 - Lee’s Universal Business Advice

28:30 - Dave’s VIP Dinners

31:30 - AMPCON 2024

33:00 - A Community that Wants to Help Each Other

Productivity Made Easy: How Simplicity Drives Execution

Thu, 23 May 2024 09:00:00 -0600

In this episode, we explore the intriguing world of Jeff Sheldon, the accidental entrepreneur behind Ugmonk, a brand renowned for its minimalist design and high-quality products. Jeff opens up about his journey from stumbling into entrepreneurship to intentionally crafting his day-to-day life with the Analog Productivity System—a tangible, card-based system designed to help users focus on what’s important by keeping digital distractions at bay. Tune in to hear how Jeff’s commitment to simplicity and functionality in both design and lifestyle has propelled Ugmonk to success, and how his Analog System can help you achieve greater clarity and productivity in your daily routine.

Episode Resources:

Ugmonk.com/pages/analog

https://www.facebook.com/ugmonk/

https://www.instagram.com/ugmonk/

Strength Through Adversity Summit

Episode Highlights:

01:15 - Not a Product Pitch, It’s a Lifestyle

03:50 - The Creation of the Analog System

07:00 - The Need for Simplicity in a Chaotic World

08:50 - The Paradox of Simplicity

12:00 - Why Jeff Chose Simplicity

16:25 - The Daily System

19:25 - Best Practices for Using the Daily Analog

22:00 - How Should We Be Looking at Our Week

28:05 - You’ll Do What Is In Front of You, Make Sure What’s In Front of You Actually Matters

Creative Networking: Mastering the “One Jordan” Strategy with Chris Welton

Fri, 17 May 2024 09:00:00 -0600

In this compelling episode of The AMPLIFII™ Podcast, host René Rodriguez sits down with Chris Welton to delve into the groundbreaking "One Jordan Strategy" that has transformed Chris' approach to networking. Chris shares his inspiring journey of embracing his limb difference as a unique advantage and discusses how this perspective has influenced his distinctive method of building meaningful, standout connections. Listeners will gain invaluable insights into creating lasting impressions in their personal and professional lives, setting the stage for Chris' much-anticipated Strength Through Adversity Summit. Join us to discover how to network uniquely and make your mark just like Chris.

Episode Resources:

Episode Highlights:

01:30 - Meet Chris

04:15 - Why Chris’s Limb Difference Became His Biggest Advantage

07:00 - What “One Jordan” Means

08:30 - The One Jordan Strategy

14:00 - How Do People Respond

17:45 - Next Steps

21:00 - Finding Out Who They Are

22:40 - Strength Through Adversity Summit - You’re NOT Alone

The NEW Miracle Morning with Hal Elrod: The Morning Routine That Will Change Your Life

Wed, 20 Dec 2023 09:00:00 -0600

In this engaging episode of the AMPLIFII™ podcast, host René Rodriguez welcomes guest Hal Elrod, acclaimed author and motivational speaker, to discuss the launch of his new book, The NEW Miracle Morning. The conversation delves deep into the origins of Hal's original Miracle Morning, a concept that has transformed countless lives around the world. Hal shares the pivotal moments and experiences that led to the creation of this revolutionary morning routine, providing listeners with a unique insight into his thought process and journey.

They also discuss why Hal felt now was the perfect time to revise and update his classic book. With the world undergoing significant changes and people seeking to adapt and thrive, Hal believes that a refreshed version of The Miracle Morning can provide the tools necessary for personal growth and adaptation. René and Hal's conversation is not just about a book launch; it's a discussion on personal development, resilience, and the power of morning routines in shaping our lives.

Episode Resources:

TheNewMiracleMorning.com

Episode Highlights:

01:25 - TheNewMiracleMorning.com

02:55 - Becoming a Confounding Variable

10:10 - The Truth Behind Cliches

12:20 - Level Ten Life with Level 3 Effort

18:25 - Dinner with Robert Kiyosaki

20:45 - The S.A.V.E.R.S.

Silence, Affirmations, Visualization, Exercise, Reading, Scribing

25:00 - Affirmations are the Most Misunderstood & the Most Effective Form of Personal Development

28:00 - Three Steps to Create Practical, Actionable Affirmations

Affirm What You’re committed to
Affirm Why It’s a Must
Affirm Which Specific Actions You Will Take and When

32:15 - Who Would I Have to Become to Achieve That?

37:45 - Visualization as Mental Rehearsal

44:45 - Exercise Isn’t Rocket Science

45:30 - Reading Priorities

46:30 - What Are We Scribing (Journaling)?

Anything You Need to Let Go Of
What Are You Grateful For

48:45 - The Miracle Evening & The Miracle Life

50:30 - Bring the Miracle to Others

53:20 - MiracleMorning.com

The Authentic Brand: A Deep Dive with Chris Do

Tue, 12 Dec 2023 09:00:00 -0600

“There’s nobility in doing humble things well.”

In this episode of the AMPLIFII podcast hosted by René Rodriguez, renowned marketing expert and designer Chris Do joins us. We discuss Chris' impressive background and successful career in marketing, design, and personal branding, delving into Chris' experiences and insights, exploring the lessons he's learned along the way. To close the episode René takes Chris on an engaging journey through the unique AMPLIFII™ process, uncovering Chris' own inspiring origin story. This episode offers valuable perspectives on personal branding and showcases the power of storytelling to connect with audiences.

Chris Do’s Keys to True Personal Branding

Know Who I am and What I REALLY Believe.

Have the Courage to Share it with the World.

Share it in a Way That Doesn’t Trigger Your Defense Mechanism

Episode Highlights:

03:15 - Winning an Emmy

05:35 - The Biggest Mistake People Make on Personal Branding

10:15 - Rather Be Hated for Being Myself than Loved For Being Somebody I’m Not

11:25 - How Chris Learned Who He Was

13:15 - “There’s nobility in doing humble things well”

15:55 - Am I Truly Portraying Who I Am

20:15 - Brand versus Recognition

22:45 - The Courage to Share Yourself, the Wisdom to not Abuse Your Voice

27:45 - Making Room for People in Your Passion

31:30 - Perception versus Perspective

35:25 - “Art is an invitation to look at the world through a different lens.”

41:15 - Communicating on YOUR Wavelength

45:15 - AMPLIFII(ing) Chris’ Story

52:30 - Starting with the Story, Not the Answer

55:45 - The Magnetic Effect of Self-Acceptance

57:15 - Follow Chris online

@thechrisdo

The Brand Lab - Coming April 2024

Chasing Excellence: Ryan Lavarnway's Journey to Success and a World Series Championship

Tue, 05 Dec 2023 10:00:00 -0600

In this riveting episode of the Amplifii podcast hosted by René Rodriguez, we dive into the extraordinary career of Ryan Lavarnway, a renowned professional baseball player and World Series champion. Ryan joins René to reflect on his career on field, sharing insightful stories of both triumphs and setbacks. Tune in as they discuss the invaluable lessons Ryan learned along the way, and how Ryan plans to use them in his burgeoning career off the field.

One of the central themes of their conversation revolves around Ryan's profound philosophy, emphasizing the transient nature of losses and the everlasting impact of victories. Prepare to be inspired by Ryan's relentless pursuit of excellence and his unwavering belief that he (and you) can always be better tomorrow.

Episode Resources:

@rlavarnway on Instagram

RyanLavarnway.com

Baseball and Belonging

Episode Highlights:

01:10 - “You GOTTA meet this guy!”

02:45 - Wherever You Are, Just Be Good Enough

04:00 - Hitting the Ball

06:45 - Programming the Body with the Mind

09:05 - “Breakout Rooms Lead to Ballrooms”

10:15 - The Target is Always Excellence

12:10 - Knowing How to Fail & Learn

14:45 - “Stretched by a new idea”

15:50 - Fired from My Dream Job

18:00 - Owning Your Failures

19:45 - Believing I Could Be Better

21:55 - “No Plan B, It Distracts From Plan A”

23:00 - Winning the World Series

26:00 - The Power of Player Leadership

28:00 - Growing Your Impact for Others

30:05 - The Power of Why Not

31:25 - Connect with Ryan

Unleashing the Mind: Journey into the Depths of Brain Mapping and Human Potential with Rachel Lambert

Mon, 23 Oct 2023 09:00:00 -0600

Join us on this special episode of the AMPLIFII™ Podcast as we sit down with Rachel Lambert, the founder and owner of BrainCode Centers. With locations in Denver and Dallas, BrainCode Centers is at the forefront of neurofeedback therapy, unlocking the brain's immense potential for transformation.

In this conversation, we dive deep into the world of neurofeedback and its incredible impact on mental health and personal growth. Rachel Lambert, shares her remarkable journey of discovering neurofeedback and how it inspired her to create BrainCode Centers.

Throughout the episode, Rachel provides valuable insights into the science behind neurofeedback and its applications for a wide range of conditions, including anxiety, depression, ADHD, PTSD, and more. Rachel sheds light on the way neurofeedback works by training and reprogramming neural pathways, leading to improved cognitive function and emotional well-being.

Whether you're familiar with neurofeedback or new to the concept, this episode will leave you inspired and empowered to explore the incredible potential of your own brain.

Tune in to this engaging conversation with Rachel Lambert, the passionate founder of BrainCode Centers, and unlock the power of your mind on the AMPLIFII™ podcast.

Episode Resources:

Episode Highlights:

01:30 - How Rachel discovered brain mapping

04:10 - The Importance of the Frontal Cortex for decision making

06:30 - What is Brain Mapping?

08:55 - The Difference in Brain Waves

12:45 - Increasing Neuroplasticity

15:30 - Shifting Your Brain Waves

16:00 - “Tapping” Your Potential

17:45 - Fast breathing techniques

19:25 - Self-Misdiagnosed ADHD

20:05 - Cold-Plunging to Shift Your State

23:00 - Three Speeds of Beta Waves

26:00 - How PTSD Affects Brainwaves

27:45 - Brain training

28:20 - Success from BrainCode Centers

31:05 - The Many Ways We Manipulate Our Brains

32:00 - How This All Applies to Business Leaders

34:55 - AMPCON2023

35:10 - BrainCodeCenters.com01:30 - How Rachel discovered brain mapping

04:10 - The Importance of the Frontal Cortex for decision making

06:30 - What is Brain Mapping?

08:55 - The Difference in Brain Waves

12:45 - Increasing Neuroplasticity

15:30 - Shifting Your Brain Waves

16:00 - “Tapping” Your Potential

17:45 - Fast breathing techniques

19:25 - Self-Misdiagnosed ADHD

20:05 - Cold-Plunging to Shift Your State

23:00 - Three Speeds of Beta Waves

26:00 - How PTSD Affects Brainwaves

27:45 - Brain training

28:20 - Success from BrainCode Centers

31:05 - The Many Ways We Manipulate Our Brains

32:00 - How This All Applies to Business Leaders

34:55 - AMPCON2023

35:10 - BrainCodeCenters.com

More Than a Game To Me: How Austin Ekeler is Building a Legacy On and Off the Field

Thu, 21 Sep 2023 09:00:00 -0600

In this captivating episode René Rodriguez sits down with none other than Austin Ekeler, the #1 Running Back in the NFL. Get ready for an inspiring conversation that delves deep into Austin's extraordinary journey to the NFL, the moment he stood up and accepted a leadership position, and his mentality to seize every opportunity that comes his way.

Austin Ekeler's story is not just about football; it's about determination, resilience, and the pursuit of excellence. René and Austin discuss the pivotal moments in Austin's life that led him to become one of the most electrifying players in the league. From his humble beginnings to his remarkable rise to the top, you'll gain incredible insights into the mindset of a true athlete and leader.

But this episode goes beyond the gridiron. Austin Ekeler is not only a star on the field, but he's dedicated to growing as a person, leader and business man as well in a way that transcends the game and his place in it. Join us for an engaging and motivational conversation that goes deep into the heart and mind of Austin Ekeler. Discover what it takes to excel in the NFL, lead with purpose, and leave a lasting legacy that extends far beyond the field. Whether you're a football fan or simply looking for inspiration, this episode is a must-listen.

Episode Resources:

Episode Highlights:

02:30 - From cowboy to Charger, from the ranch to the NFL

06:30- Overlooked & Underestimated

09:00 - The Dark Side of Elite Performance

12:00 - Attentional Narrowing

16:00 - The Pressure Faced on Stage

19:55 - Flow: When the Game Slows Down

25:25 - “You can’t skip the reps”

32:20 - Austin’s work ethic

34:45 - “It was more than a game to me” Austin steps into leadership

38:20 - “To get what we most want you have to face what we most fear”

41:20 - Taking Leadership leads to Opportunities

45:15 - What Does Football Mean to Austin?

52:25 - What Does This Mean For the REST of Us?

53:30 - Austin’s Simple (But NOT Easy) Principles

56:00 - Austin’s entry to real estate

57:00 - @austinekeler on Instagram

From Adversity to Influence: How Clinton Sparks Built a Brand That Transcends Culture, Music, and Business

Tue, 29 Aug 2023 09:00:00 -0600

Join us in this riveting episode as we sit down with the multi-platinum, Grammy-nominated DJ, producer, entrepreneur, and author, Clinton Sparks. Sparks has made more than just a mark in the entertainment industry; he has become a symbol of perseverance and success.

In this episode, he boldly states that "Fame doesn't make you great, but greatness can make you famous." This episode delves into the heart of what makes someone great and how adversity can be converted into the currency of influence. Clinton shares his insights on the importance of self-awareness, the powerful act of checking one's ego, and his unique parenting advice.

But it doesn't stop there; he unravels the essential ingredients to success – vision, confidence, patience, and passion. Whether you're an aspiring leader or someone seeking to reignite their passion, this episode is packed with actionable wisdom and relatable anecdotes that speak to the dreamer in all of us.

Learn from one of the masters of influence and discover how to build your empire of greatness. Tune in now!

(Note: Clinton Sparks is an American DJ, producer, songwriter, radio, television personality, and entrepreneur. His multifaceted career is a testament to his talents, and his insights on building influence and achieving greatness are grounded in real-world experience and success.)

Episode Resources:

How To Win Big in the Music Business

@clintonsparks

Episode Highlights:

01:00 - How René met Clinton

03:10- The voice of excitement

07:30 - Clinton’s beginnings

13:50 - Clinton recognizes the skills his adversity built

18:00 - “When you compete with yourself you can only get better. When you compete with others, you’re only aiming to beat their best which may never be as good as your best.”

25:00 - “Being famous doesn’t make you great, but GREAT can make you famous”

31:45 - “Life comes down to just actually giving a s#*+. Most people don’t.”

34:54 - “When you call people, doors open up”

41:45 - Clinton’s Leadership Checklist

46:00 - “You’ve still got to PROVE it”

50:00 - Vision. Confidence. Patience. Passion.

55:30 - Parenting (and Leading) with Options instead of Orders

1:00:00 - @clintonsparks

1:01:50 - How to Win Big in the Music Business

1:03:45 - AMPCON 2023

The Power of Authenticity: Unleashing Massive Social Media Growth with Jefferson Fisher

Tue, 15 Aug 2023 09:00:00 -0600

“I turn chapters into paragraphs and paragraphs into sentences.”

Dive deep into the world of social media growth with trial attorney Jefferson Fisher, who achieved remarkable success by embracing authenticity. In this episode, discover how Fisher's genuine approach, coupled with trust and generosity, propelled him to over 2.3 million views on Instagram.

Episode Resources:

@jefferson_fisher on Instagram

Episode highlights:

01:30 - Who is Jefferson Fisher

04:10 - How Jefferson got started with video

08:15 - “I’m just gonna give”

11:00 - How Jefferson found his style

16:45 - Jefferson’s non-formulaic formula

21:00 - Jefferson’s family legacy

25:15 - “if it’s not going to align with me and my values, it’s not going to happen.”

28:00 - Defining “punchy” content

35:00 - What drives Jefferson

40:00 - Jefferson’s Book

42:50 - “The first chance you have to show kindness, take it.”

43:30 - See Jefferson onstage at AMPCON 2023

Standards over feelings: How Standards Propel Legends feat. Ben Newman, The Nation's Top Continual Peak Performance Coach

Thu, 03 Aug 2023 06:00:00 -0600

“You can win more in your life if you lock in, standards over feelings.”

In this episode, we sit down with Ben Newman, THE NATION'S TOP CONTINUAL PEAK PERFORMANCE COACH, and author of The Standard, to explore the power of standards over feelings and how they act as a driving force in achieving greatness. We delve into the world of high achievement and discover the pivotal role that standards play in the success of legendary figures such as 7-time Super Bowl winner Tom Brady and Alabama head football Coach Nick Saban. Get ready to be inspired and gain invaluable insights on unleashing your true potential.

Episode Resources:

www.amazon.com/Standard-WINNING-Every-Highest-Level/dp/196118950X

@continuedfight on Instagram

Buy Ben’s Book, Standard:

Episode highlights:

02:45 - Where does Ben’s drive to succeed come from

04:15 - Connecting to YOUR standard

07:45 - Aggressive Patience

14:45 - A standard of commitment

17:15 - Unrequired Workout

19:30 - Standards over Feelings

23:30 - Stacking days

27:55 - The importance of environment

31:05 - How do you show up after you win?

33:30 Mental Toughness Forum

36:30 - Moving from Focus to Intentional Focus

42:05 - How to connect with Ben

44:15 - Finding the beauty in “suffering”

How Branding and Storytelling Intersect in Today's Business Landscape: A Deep Dive with Neal Foard

Thu, 29 Jun 2023 09:00:00 -0600

“Storytelling is the art form through which we express to one another that we’re all in this together and we’re not alone.”

In this riveting episode, we explore the fascinating intersection of branding and storytelling in the contemporary business landscape with storytelling maestro, Neal Foard.

At one point, Neal was named one of the top 10 most decorated creative directors in the world and has worked with brands that we all know and love. We dive deep into the importance of narratives in fostering connection and promoting a sense of shared experience - the foundation of the human condition. Through the lens of 'convergent validity', a principle that validates the importance of diverse perspectives and experiences, we examine how effectively told stories can inspire, evoke emotion, and ultimately drive brand success.

Additionally, using the intriguing analogy of 'why zebras have stripes', we offer insights into how branding, like nature, can leverage distinctiveness for survival and growth. Join us as we unpack these themes, challenging conventional wisdom and offering fresh, impactful perspectives. Don't miss out on this intellectual feast that merges business, storytelling, and the power of narratives.

Episode Resources:

Episode highlights:

03:20 - My Suit Doesn’t Care video

06:00 - Community is the Answer, What’s the Question?

09:30 - The Ancient Power of Stories

17:00 - René’s logo discussion

26:00 - Telling Stories is the easiest, most efficient, most pleasant way to spread influence

31:00 - The effect of social media on adolescents

36:45 - As a Leader, can you show your fear?

42:40 - Why Zebras have stripes

47:00 - The key to creativity in an organization is creating a safe environment

58:20 - What do people say about you when no one is looking?

1:04:45 - The Brilliance of Comedians

1:14:30 - NealFoard.com @nealfoard

1:18:20 - AMPCON 2023 in Dallas

Leading Through Lockdown: 5 Lessons to Improve Your Leadership Skills

Tue, 14 Mar 2023 09:00:00 -0600

The COVID-19 pandemic has disrupted the way we work and forced leaders to adapt to new ways of managing their teams. In this podcast, we explore five valuable lessons that leaders can learn from the pandemic to improve their leadership skills. Each lesson provides actionable insights that will help you to build a stronger, more engaged team and foster a culture of innovation within your organization. Join us as we explore how the pandemic has exposed poor leadership, the importance of human connection, the need for innovation, and the dangers of complacency during times of economic prosperity. Listen in to learn how you can lead through lockdown and emerge as a stronger, more effective leader.

Actionable Insights:

Take stock of your leadership skills and be willing to adapt to new realities to avoid being exposed as a poor leader.
Find a balance between virtual communication and in-person interactions to foster a sense of community and human connection.
Foster a culture of collaboration and teamwork to improve productivity and employee retention rates.
Embrace innovation to stay ahead of the competition and take advantage of the opportunities that arise from constraint.
Be proactive in identifying and addressing weaknesses in your organization, even during times of economic prosperity, to avoid being caught off-guard during downturns.

Episode Resources:

Episode Highlights:

01:25 - Leadership is about influence

02:25 - Who was I during this time?

04:30- Lesson 1 - Evaluate YOUR Leadership skills & Adaptability

05:20 - Lesson 2 - Virtual Connection IS possible but not replacement for in person interaction

09:00 - More people working in an environment multiplies motivation

11:00 - Lesson Three - Encourage Collaboration, Teamwork & Social Support

11:45 - Lesson Four - Innovation Comes from Constraint

16:00 - Accelerated Innovations from the Pandemic

20:00 - Lesson Five - A Good Economy Can Hide Weaknesses in Strategy, Efficiency & Character

23:22 - Be Proactive in Identifying & Addressing YOUR weaknesses

24:45 - Are you the leader you need to be? WERE you the leader they needed?

25:40 - Follow, Share & Review the show!

26:00 - Coaching at MeetRene.com

Balancing Tradition and Innovation in Sales: The Perfect Marriage of Timeless Fundamentals with Modern Approaches

Tue, 07 Feb 2023 09:00:00 -0600

Join us on this exciting journey as we delve into the latest research on selling, and uncover the key factors that drive sales success. From the impact of voice quality and body language, to the role of empathy and grit, we'll explore how sales professionals can harness these crucial elements to build stronger relationships with their customers and close more deals.

You'll also learn about the latest research on each topic and their impact on sales performance. Whether you're a seasoned sales professional or just starting out, this podcast is a must-listen for anyone looking to take their sales game to the next level. Tune in now to discover how to mesh the latest sales practices with fundamental skills and become a sales powerhouse!

Show Resources:

Show Highlights:

01:15 - René’s Basketball Dreams

05:00 - “René, you learn how to sell.”

08:55 - The more things change, the more things stay the same

11:15 - What HASN’T changed

15:40 - “I am sold myself”

17:30 - Skills that never go away

24:15 - The science that validates what we already know

30:10 - The relationship between grit & sales performance

32:30 - Recap

34:30 - MeetRene.com

The Fundamentals:

While the selling profession has undergone significant changes in the last 20 years, some fundamental principles remain unchanged. These include:

Building relationships: Establishing and maintaining positive relationships with customers remains a cornerstone of successful selling.
Understanding customer needs: Sellers must have a deep understanding of the customer's needs, challenges, and goals in order to provide solutions that meet those needs.
Active listening: Effective sellers are good listeners and pay close attention to the customer's concerns, questions, and feedback.
Communication skills: The ability to communicate effectively, both verbally and in writing, is critical for successful selling.
Product knowledge: Sellers must have a deep understanding of their products and services, including their features, benefits, and limitations.
Problem-solving: Sellers must be able to identify and solve problems, both for the customer and in their own sales process.
Time management: Effective time management is crucial for sellers, as they must balance multiple tasks, priorities, and deadlines.
Adaptability: The ability to adapt to changing market conditions, customer needs, and new technologies is essential for success in selling.
Confidence and resilience: Confidence and resilience are important qualities for sellers, as they often encounter rejection and challenges in their work.
Ethical behavior: Ethical behavior and integrity are essential in selling, as customers must trust the seller to make the right decisions on their behalf.

SOURCES:

Influence:

"The Influence of Salesperson Behavior on Customer Trust and Attitude: An Integrative Model" by Jagdish N. Sheth, Atul Parvatiyar, and Girish Shambu (Journal of the Academy of Marketing Science, 2000)

Body Language:

"The Role of Body Language in Sales Negotiations: An Empirical Study" by Richard P. Bagozzi, Luigi Guizzo, and Ya-Ru Chen (Journal of Business Research, 2007)

Voice Inflection or Quality:

"The Impact of Salesperson Voice Quality on Customer Perceptions and Evaluations" by Steven J. Skarlicki and David R. Kelly (Journal of Marketing Research, 1999)

Empathy:

"Empathy in Sales Encounters: Conceptualization, Measurement, and Impact on Salesperson and Customer Outcomes" by R. Eric Reidenbach and Douglas A. MacKay (Journal of Marketing, 2002)

Grit:

"The Relationship between Grit and Sales Performance: Evidence from Field Studies" by Angela L. Duckworth, Paul A. G Bavishi, and Matthew J. O'Connell (Journal of Personal Selling & Sales Management, 2017)

Note: These studies were published in peer-reviewed journals and may provide a good starting point for further research. It is important to keep in mind that these studies may have limitations and may not be applicable in all sales contexts, and that more recent studies may have different results and conclusions.

Beyond the Pursuit of Happiness: A Dopamine-Driven Exploration of Fulfillment, Purpose, and The Meaning of Life

Tue, 31 Jan 2023 09:00:00 -0600

In this podcast, we will challenge the common belief that happiness is the ultimate goal in life. We will explore the idea that fulfillment and purpose go beyond the pursuit of happiness, and delve into the science of dopamine and how it plays a role in finding fulfillment. Rene shares personal stories and insights on how he has found fulfillment and purpose in life. Join us as we explore the true meaning and purpose of life.

”When the flood comes, I want to be the one that built the ark.”

Show Resources:

Show Highlights:

01:14 - Is it really the pursuit of “happiness”

02:27 - We were wrong about dopamine

04:30 - Examples of Dopamine Sources

06:55 - The Downside of Pursuit of Dopamine

11:00 - It’s more than the goal, it’s how we REACH the goal

12:08 - The Power of Suffering

14:14 - What IS suffering

15:40 - “When the flood comes, I want to be the one that built the ark”

18:55 - We experience joy in setting and making progress towards a goal, NOT in achievement

20:10 - Why SHOULDN’T happiness be your goal?

23:50 - Who I am + What I Do = Purpose

25:05 - Happiness and Fulfillment are related, but happiness isn’t always fulfilling

26:45 - People Aren’t Remembered for their “why”

31:30 - Reframing suffering and service

33:45 - http://Amplifiimylife.com

33:50 - @learnwithrene on Instagram

Re-Imagining Reality: Exploring How Narratives Shape Our World

Tue, 24 Jan 2023 09:00:00 -0600

“Frames create narratives, narratives help us give meaning to a sequence of events. We’re all just looking for a story to be a part of.”

What limiting beliefs are framing your business in? What visual cues are keeping you and your business from reaching the next step?

As we start this second season of the AMPLIFII™ podcast, we’re reframing the whole narrative, including the name of this podcast! We discuss that and then dive straight into science-backed studies that show the power of narrative in our personal lives, our business lives, the political sector and certainly in the marketing we digest as consumers and create for our own businesses.

Don’t miss out on this enlightening discussion, and make sure all your colleagues and friends know the AMPLIFII™ podcast is BACK!

Show Resources:

http://www.forwardacademy.com

Clearer, Closer, Better

Show Highlights:

01:19 - Defining “narrative”

04:30 - Our PERSONAL narrative

06:30 - A BUSINESS’ narrative

07:15 - POLITICAL narratives

08:02 - ADVERTISING narrative

09:25 - Journal of Cognition - “Role of Storytelling”

11:04 - The Journal of Personality and Social Psychology Review - The Self Narrative

12:06 - Organizational Dynamics - The Role of Storytelling in Organizational Sense-Making

14:00 - The Academy of Management Review - The Narrative Study of Organizational Communication

15:35 - The Science that Haunts René - Vision Science

18:35 - Dr. Emily Balcetis - Clearer, Closer, Better

20:11 - The way products are presented visually influences how the consumer judges it

23:00 - Vision Science helps us influence others, by understanding the decision process

24:15 - Attentional Narrowing

27:50 - Thanks for checking out season two, stay tuned for more great content!

28:05 - Amplify My Influence the book

28:15 - Amplifiimylife.com

Uncommon Leadership with Ben Newman

Tue, 23 Aug 2022 09:00:00 -0600

“If you don’t have a relationship it only goes so far, even if what you’re sharing is what they should do!”

What separates a leader from an uncommon leader? What is it that causes one to excel above their peers and create a legacy of impact on their industry and the world at large?

Ben Newman knows what’s behind that uncommon leadership. A highly regarded Performance Coach, International Speaker and Best-Selling Author, Ben’s clients include Fortune 500 companies around the world, business executives, sales organizations and professional athletes in the NFL, PGA, NBA, MLB, UFC and NCAA. His book, UNCOMMON Leadership , is a #1 Wall Street Journal and USA Today Best-Seller. In addition, Ben has served the last 5 years as a Mental Conditioning Coach for the 18-time National Champion Alabama Crimson Tide football team. He’s worked with players and coaches from the last six Super Bowl Champions. In this episode, René and Ben discuss the origin of uncommon leadership and how to cultivate it in ourselves daily.

“If WE’RE disorganized or lack accountability to ourselves, how can we expect that we’re going to be able to hold people to a certain level or standard of heightened accountability?”

Don’t miss out on this enlightening discussion, and catch René on Ben’s Podcast, The Burn soon at the link below.

Show Resources:

BenNewman.net

The Burn Podcast

Uncommon Leadership Book

01:10 - Welcome Ben Newman

03:10 - What does Leadership mean?

05:03 - Coaching Coach Saban

06:31 - The Power of Leverage

09:14 - What are Leaders MISSING?

10:09 - Don’t miss René’s appearance on The Burn with Ben Newman

13:09 - Connection multiplies impact

16:14 - Learn to listen to what people value!

18:14 - THIS is what Leadership is: Seeing people for who they are and REMINDING THEM who they are

19:17 - You have to find YOUR voice

23:48 - Connection allows honest critique and coaching

24:43 - The biggest calling for Leadership right now?

25:43 - The choice to be a certain person sets the trajectory for everything else

26:10 - Get the book, Uncommon Leadership

26:20 - Follow @continuedfight

The Age of Attention

Tue, 07 Jun 2022 09:00:00 -0600

“If I want to shift someone’s reality, I just have to shift their frame of reference.”

René Rodriguez’s opening keynote of AMPCON 2022 live at Caesar’s Palace in Las Vegas is presented here as a taste for podcast listeners. In this keynote speech, René outlines the generational shift we’ve undergone that has hollowed out our connection with our supervisors/managers and leaders. Overcoming this “narrative gap” is an inherent effect of using the AMPLIFII™ formula, as René makes plain.

Whether you were in attendance or not, this speech is a call to action for each of us to center our values and beliefs in our actions and messages to better cross that divide for your employees, clients, customers or even your family.

Don’t miss out on next year’s AMPCON experience! Stay up to date with the latest at www.amplifiiconference.com or experience the 2.5 day AMPLIFII™ event at any of the dates across the country. Find availability near you here: www.amplifiimylife.com

Show Resources:

01:40 - 30 years ago most people died closed to where they worked

02:40 - Influence without action ISN’T influence

04:05 - Your challenge is “How do you capture attention?”

04:50 - Without ATTENTION, your quality doesn’t matter

07:00 - When you change the frame, you change reality

07:20 - Be a student of your own experience

08:55 - Pay attention to your body language

09:55 - When we don’t feel safe, we’re not open to new information

12:40 - René’s mother’s story

14:40 - The WAY we do things, the WAY we pursue our dreams, MATTERS

16:15 - Do you want “followers” or do you want to LEAD?

17:40 - How we USED to know our boss

18:35 - Moving apart physically changes that connection

19:50 - The narrative gap

21:15 - “knowing” someone online

22:12 - Bridging the narrative gap

22:50 - It’s not JUST about social media

23:30 - The AMPLIFII™ formula

27:42 - Reframing “used-car salesman”

Secrets of Short Form Video with Neel Dhingra

Tue, 31 May 2022 09:00:00 -0600

“You’ve got great content, but you’re doing it wrong!”

Have you found yourself lost trying to establish your brand on social media? Does creating short form video content like TikTok or Instagram Reels elude you? You’re in great company. René had the same issue trying to bring his message and the AMPLIFII™ formula to a broader audience. Even experts can be bewildered when stepping outside their natural habitat, but that’s what it takes to build a whole new audience.

Neel is a content marketing expert who exploded his mortgage business by creating innovative content on social media. He also helps Mortgage & Real Estate Pros learn how they can do the same, and René has called him a friend and colleague for years. Joining the podcast for the first time today, Neel discusses his “start from scratch” overhaul of his own social presence and the formula that he has been using and teaching since then to rocket to and now past 100k followers.

“The desire or willingness to take shortcuts is what screws you up in the end. If you take shortcuts, it might work short term, but you get exposed eventually.”

The Age of Attention is here whether we like it or not, and to continue to have influence and impact in this new age, we’ve got to learn the game. Listen in today for strategies you can use to expand your own influence beyond your current circle!

Show Resources:

The Forward Event - July 22nd in Vegas.

www.ForwardEvent.com

use code: ReneHookUp for $100 off.

01:25 - Welcome @neelhome

02:50 - the origins of the case study

05:20 - why did Neel start over?

07:45 - This conversation is for EVERYONE

08:15 - don’t give the wrong message to the wrong audience

09:20 - Am I Known? Or not known?

10:45 - it’s not the ability that matters, it’s the awareness

12:20 - Your audition for strangers

16::30 - the battle between substance & click bait

20:00 - The reason I’m listening to this IS?

25:00 - it’s about the fundamentals

27:35 - The Forward Event info

31:30 - are you continually looking to grow?

33:30 - follow @neelhome

Surviving and Thriving Through Change with Ryan Grams

Tue, 24 May 2022 09:00:00 -0600

“It doesn’t matter the change, it matters how we respond to it and how we understand the human condition during it.”

In the new hybrid - virtual/in person world, your desk isn’t your desk anymore, it’s your set, it’s your stage. When René first had that realization it was with the help and guidance of Ryan Grams. Our first podcast live guest joins the show to discuss his own pivot during and after the pandemic to fill the void in the new hybrid world.

“The way to overcome disassociation is by replicating as close to possible, the in person experience.”

And that’s just what Ryan has helped René and many others do, recreate the in person experience as closely as possible through the acronym, C.A.L.L. Camera. Audio. Lighting. Location. Listen as Ryan and René break down how they adapted to this new normal, and more broadly how flexibility and focus can help you and your business adapt to any changing circumstances.

Show Resources:

New studio build video

CallUpgrade AMPLIFII™ Pack

CallUpgrade.com

@callupgrade

@neelhome

Neel Dhingra’s Forward Event

02:20 - How Ryan and René met

03:10 - No one was ready at the beginning of the pandemic

03:54 - Who is Ryan Grams?

06:00 - The world wasn’t ready for the changes either, most of it STILL ISN’T

06:30 - Change is the common denominator

07:15 - The basics of video capture, C.A.L.L.

09:00 - It’s not JUST the camera, it’s lighting that makes the difference

10:20 - They Hybrid/Virtual world ISN’T GOING AWAY

11:55 - My desk is my set or stage

13:55 - This isn’t about vanity, it’s about overcoming disassociation

17:00 - When is a teleprompter not JUST a teleprompter

21:10 - Eye Contact is a dance

22:45 - Audio

24:45 - Test Audio setting!!!!

26:10 - If you’re not making mistakes, you’re not in the game

28:30 - Does all this really matter?

30:15 - René and Ryan have gone through the same changes you’re going through

33:06 - If you have a big following… (the first fork in the road)

35:30 - How do I speak to people that don’t know me?

41:45 - When you understand your brand, you have the materials to build hooks

43:55 - Ryan’s advice for maximizing your equipment

48:00 - AmplifiiBook.com

48:05 - MeetRene.com

The Most Powerful Phrase in Selling, Communication and Influence

Tue, 17 May 2022 09:00:00 -0600

We all do it. Scrolling Instagram, listening to a news program, hearing a sales pitch, picking out a podcast to listen to. We’re asking ourselves one thing.

“It’s a basic human question, it’s not designed to be arrogant or anything. But we want to know, what does any of this stuff mean to ME?”

When you hear someone answer this question, their message feels complete. Without it, anyone is just a talking head. René breaks down the science behind this powerful phrase and the concept of the “tie down” that it leads to so naturally. Until you’ve tied down your message, you haven’t provided value. Whether you’re a sales exec, CEO, coach, pastor or just a parent hoping to get your teen to hear something once in a while, this episode is for you!

Show Resources:

01:25 - “What that means to you is…”

01:51 - How René learned this power phrase

05:40 - How does this phrase fit into the “tie down”?

06:50 - You have to show the value to THEM, because THEY won’t find it themselves

07:25 - What it means to one person is not the same as it means to the next person

07:45 - Tyler and Alyssa Lorenzen’s list of 20 tie down phrases

10:22 - You’re CUEING the brain that value is about to be delivered

11:11 - “Conceptually Selling” by Heiman and Miller - People Buy for their own reasons, not yours.

11:50 - Sometimes “what it means” is values alignment

12:25 - We are only valuable to people if we are helping them create value

13:40 - Features/Benefit conversations

15:50 - The AMPLIFII™ Opening event is a dinner because incorporating multiple senses has power

16:35 - René’s Blackberry Holster

18:20 - Influence doesn’t happen until you tie it down

20:15 - The Ramble Dance

22:00 - What matters most? Client Value

23:05 - AmplifyBook.com

Twenty other tie down phrases:

I share this story with you because

Why this matters to you is

I believe this matters to you because

The point of all this is

This is relevant to you because

The reason I share this with you is

Well, my point is

I bring this to your attention because

I invite you to consider the following

This is applicable in your situation because

Well, what’s in it for you is

The reason you should care is

This is pertinent information because

The value to you is

This relates to you because

The reason this is cool is

This is significant because

This directly correlates to you because

This is very fitting because

This story is appropriate because

The Power of Hand Gestures

Tue, 10 May 2022 09:00:00 -0600

“You’re a PowerPoint slide. And anything you do is either contributing to your message or distracting from it.”

When most of us think of hand gestures, we might have a few rude ones in mind, but studies tell us that hand gestures are crucial for both the presenter’s recall AND the audience’s accurate perception of the message being delivered. René gives us concrete examples of how to use our body and especially our hands to take our influence to the next level.

But what about the over-expressers? René has you covered too as he outlines the concept of the Influence Zone and how staying inside of it can take you from overbearing to outstanding. Whether you’re born to hand jive or always keeping one hand in your pocket, this episode will help you break out of your shell and into the influence zone. Don’t miss it!

Show Resources:

www.amanet.org/articles/when-leaders-talk-with-their-hands/

www.scienceofpeople.com/hand-gestures/

02:00 - What is AMPLIFII™?

02:40 - We begin with “the Influence Zone”

03:40 - Holler and Beatie study

05:15 - Anchoring messages in your fingers

06:20 - Matching hand gestures can drive a message home

07:45 - Hand gestures can alter perception of character

10:25 - Personality Types

12:30 - Information Packaging Hypothesis

14:00 - If you’re the PowerPoint slide, are there any distractions?

15:34 - The Influence Zone or The Box

17:00 - Avoid international hand gesture confusion!

17:35 - How do you START?

18:20 - the Steeple

19:15 - your fingers are a gun, you don’t want to point them at anyone

20:00 - Take an acting class

20:35 - look at their feet!

22:08 - take it EVEN bigger!!

22:44 - Takeaways

24:20 - Wall Street Journal #2 Best Seller!!! Amplify Your Influence the Book

Questioning Questions

Tue, 26 Apr 2022 09:00:00 -0600

Every question asked and answered is an opportunity to understand each other better and fundamentally move your relationship, your organization, your project or family forward. How much thought do you put into the questions you ask the receptionist at your office each day, or the doorman of your building? Probably not very much.

“How’s it going?” “How are you doing?” Do you even seriously want to know the answer to those questions? When someone poses such a question to you, don’t you feel OBLIGATED to answer it?

“You’ve got to be intentional with questions, they can guide you Into some really interesting places.”

How do YOUR questions stand up? True leadership is about capitalizing on those opportunities presented with every question as opposed to being a victim of circumstance and habit who is just treading water verbally. In this episode, Rene breaks down the power of questions and how every leader should be using them to better themselves and their teams. Don’t miss it!

Show Resources:

AmplifyBook.com

01:38 - Questions are a critical component

01:52 - Most people think ‘externally’

02:20 - A question might make someone remember what they believe

03:25 - If I want to understand a company’s culture, I walk in, close my eyes and listen

04:20 - Most people don’t put much thought into the questions they ask

05:50 - The Art of Conversation - Episode 07

07:15 - Sometimes questions asked will tell you how you’re doing

08:24 - We feel an overwhelming OBLIGATION to answer questions that are asked of us

10:40 - Is the question self-serving? Or is it to YOUR benefit?

11:00 - Book - QBQ - The Question behind the Question

11:20 - What is it that they’re ACTUALLY trying to get at?

12:05 - Questions without much thought are often EMOTIONALLY based

13:30 - “If you’re going to attack me, attack me with more detail, please?”

14:55 - The person asking the question is LEADING the conversation

15:55 - Direction doesn’t mean CONTROL

18:00 - Learn how to clarify

19:00 - Learn to give rich answers to dumb questions

22:45 - AmplifyBook.com

Learn to Express vs Impress

Tue, 19 Apr 2022 09:00:00 -0600

‘The end goal is we want to be impressive, but we can’t approach the work with the goal of being impressive.’

Ever find yourself in conversation thinking of the next best thing to say, instead of being present and actually listening to the other party? You were trying to impress, rather than express, and it’s much easier to fall into than you might think. Whether your ‘audience’ is one person in a conversation or 1000 plus in a keynote speech, the moment you are trying to impress, as opposed to expressing your beliefs and ideas, you’ve already lost.

‘You can learn the techniques, but if you can’t tap into an authentic delivery style, one that is uniquely yours and that comes from a place that’s believable, what good is it?’

The very core of AMPLIFII™ is summed up in Rene’s direction to let your heart speak in sequence and that’s exactly what this episode is about. A message that’s all polish and no passion is hollow, but we can’t bring our beliefs and ideas to bear on our delivery if we’re unclear on what those beliefs and ideas even are. In this episode, Rene will walk you through his own process for dealing with the stress of speaking that helps him ensure he speaks from his heart as opposed to ‘showing off’ for an audience.

Show Resources:

01:33 - Jim Rohn

02:40 - What does it mean to express vs impress?

03:19 - Don’t you want to be impressive?

04:17 - How Rene uses his ‘mantra’ before speaking

04:54 - What is ‘expression’?

05:12 - What is ‘impression’?

06:00 - What does Rene mean by ‘the heart’?

06:45 - You have to be a philosopher

09:30 - If you can’t deliver it authentically, what good is it?

11:15 - You’ve got to write!

12:27 - The moment you stop trying to impress is the moment you become most impressive

13:03 - Athletes reserve ‘thinking’ for practice. They ‘express’ in the game

13:30 - ‘If you can name it you can tame it’

14:40 - What Rene does before a talk - Climbing the mountain

18:55 - What are the benefits of this type of exercise?

20:44 - But what if we DON’T explore these things?

22:03 - The importance of routines

23:19 - AmplifyBook.com

How to Find Your Purpose

Tue, 05 Apr 2022 09:00:00 -0600

“When you realize it’s bigger than US, you’ll withstand the adversity, the setbacks.”

To be an effective leader, you must first ensure that your own motivation remains high, through problems and crisis as well as high times and celebration. This demands a true and honest understanding of both what sparks you (what forces you to immediate action) and your purpose (what will sustain you through those times of hardship). This episode will help you expose BOTH.

2 out of 3 employees are rethinking their purpose based on the events of the last two years.

While large organizations can benefit exponentially from wrestling with these questions, even solo entrepreneurs, parents, coaches or junior employees need to have a jump-start motivation tool AND a long-term aim for your work in the world in order to realize your possibilities and reach your ultimate goals.

Show Resources:

01:50 - If you haven’t asked the question yet, you will at some point

02:15 - “Tuesdays with Morrie”

02:55 - “Spark” vs. “Purpose”

04:25 - “If you’re not motivated, what pisses you off?”

05:05 - Connection to something bigger than us

06:08 - We have to know that our work MATTERS

06:22 - UNDERSTANDING how our work affects others

06:55 - Purpose is something you can choose

07:40 - How to get to “purpose”? Look at who you are

09:50 - Your “lighthouse” or your “foghorn”

13:00 - The connection of past and current is where the strongest purpose is found

15:35 - The benefits to increasing connection among your employees

17:10 - When you are acting outside your values

19:00 - Learn to tell your story and AMPLIFII™ your impact exponentially

20:15 - AMPLIFY YOUR INFLUENCE Book Bulk Orders available!

The Power of Framing with Tyler Lorenzen

Tue, 29 Mar 2022 09:00:00 -0600

Tyler Lorenzen is an entrepreneur, former quarterback for UCONN, Super Bowl winner with Drew Brees, and Now the CEO of Puris Proteins which was just named the #1 Most Innovative company in the world alongside Tesla. He’s also a dear friend of Rene’s and an expert user of the AMPLIFII™ methodology.

“My perspective was someone’s gotta do it, why not me?” - Tyler Lorenzen on his childhood assertion that he’d play pro football.

Tyler joins us to talk about his athletic career, his company’s mission and the experiences he’s had that continue to highlight the power of framing for leaders at any level. Tyler has a powerful story of overcoming low expectations, putting in the work to achieve his dreams and spreading a message that offers hope for sustainability and healthier lifestyles for his fellow man.

Don’t miss this fantastic interview, and find more about Puris and Tyler’s work here: https://puris.com

Show Resources:

01:32 - What is “framing” to Tyler?

04:10 - Influence can be positive, or negative, and negative influence is the most powerful, in a bad way

05:00 - Influence is going to happen regardless

06:25 - Leadership = getting people to do and think similarly, and go for the same goal.

10:06 - You have to celebrate bad news

14:45 - Michael Jordan and Tim Grover

17:22 - High Growth companies grow in “dog years”

19:11 - “My passion, was football.”

22:49 - The balance of novelty and strict process

23:13 - “Once you have filet mignon, you’ll never eat roast beef. Super Bowl or bust.” - Sean Payton

29:00 - “Pitch Anything” - How Rene and Tyler met

31:07 - “I wanna take framing to the next level”

35:44 - Using past successes to establish a frame

37:45 - Use a story to deliver me a message, don’t waste my time telling me a story

44:30- “What does your dad mean to you?”

48:45- what it means to truly believe the mind is limitless

49:37- the founding of the Lorenzen family business

52:49- Tyler’s Tiedowns

55:35- It’s a buyer’s process, not a seller’s process

01:01:30 - The Puris lifestyle

01:07:11 - Using framing to secure company funding

01:09:36 - What advice do you give someone going through AMPLIFII™ for the first time

Defining “Your Lane” in Business

Tue, 22 Mar 2022 09:00:00 -0600

Everyone knows you’re supposed to “stay in your lane” as an entrepreneur, but just what the heck is my “lane” anyway? How do you define that “sweet spot” for yourself, and how do you help ensure you remain in it?

“You have to earn your way into expertise. Poor advice from people who haven’t earned it yet leads to bad results for people.”

In this episode, Rene highlights the reasons we often stray from our own expertise and genius. As well as how he calibrates his own “lane” as a coach and consultant. Define who you are and what you do, then become great at it.

When you tell the world who you are, your customers will be happier and you’ll be more fulfilled.

Show Resources:

How to Overcome Resistance - The NEURO Side episode 4

01:20 - Learning to stay in “your lane”

03:00 - Let’s get “real”, or let’s not play

07:18 - When you leave your lane, you’re less comfortable

08:45 - This isn’t about LIMITING people, but finding their GENIUS

10:15 - Hair Salon story

13:35 - What Lanes are you playing in that you SHOULDN’T be?

14:00 - ELF - Easy, Lucrative and Fun

15:14 - What brings you JOY?

17:15 - Picking a lane makes you more MEMORABLE

18:30 - Being out of your lane, and unaware is tragic

19:30 - Feedback is so central

21:20 - How does this relate to Ethos?

22:00 - What makes you UNIQUE?

23:20 - You may CHOOSE WRONG! That’s okay

24:50 - AmplifiiBook.com

How to Think About Price

Tue, 08 Mar 2022 09:00:00 -0600

“Price” is often the first and primary obstacle for anyone in sales, but also anyone looking AT ANY investment. Asking for an investment of time, energy, promotion or yes, money, will often come down to “the price”

But SHOULD that be the first question? Is that what YOU believe?

“I don’t mind spending more, as long as the experience matches. I want you to have that approach as well.”

In this episode, René helps us reframe the price question for ourselves, by taking into account value and considering the “time of performance” as centrally as “moment of purchase”. We also discuss classic pitches for framing price and bring them into the modern era, discarding what is no longer of use and repurposing the valuable gems at the center of these old ideas.

Show Resources:

01:40 - “cost” or “investment” is not JUST about PRICE

02:55 - Do you believe PRICE is #1?

03:35 - Higher Price comes with higher expectations

05:12 - Overcoming your price frame is an internal battle FIRST

06:19 - Zig Ziglar’s (and Rene’s) time selling Saladmaster

08:19 - The “Quality Close”

12:45 - The modern takeaway on the “Quality Close”

15:47 - “But I can get it cheaper somewhere else!”

18:51 - “The price is just too high.”

21:32 - The AMPLIFII Alan Shepard close

24:15 - Don’t let “the moment of purchase” outweigh “the time of performance”

26:54 - The difference between manipulation and influence

27:30 - What does it cost to bring me in? Or what does it cost to NOT bring me in?

30:44- It all comes down to, what do you believe?

32:00 - So much to come, share the show and Rene’s message with friends

32:15 - AMPCON 2022 March 14th, AMPCON.live

32:30 - BuyAmplifiiBook.com

The 10 Leadership Brands You DON’T Want

Tue, 01 Mar 2022 09:00:00 -0600

One of things the pandemic has absolutely accomplished is exposing a lot of “leaders” who weren’t really ready for their positions. The decisions you made, actions you took and public statements you made while the whole world was looking for guidance will be remembered much longer than you might think, or hope!

“Here’s the reality, you’re going to be judged at the end of this. Who ARE you?”

Rene describes the common personality types that reveal themselves (sometimes even within us) that you DON’T want to be known for in your industry, career or personal life. As Emerson said, “Adversity does not build character, it reveals it.”

What has adversity revealed about you?

Show Resources:

How to have better political conversations Ted Talk - https://www.ted.com/talks/robb_willer_how_to_have_better_political_conversations

01:55 - “Adversity does not build character, it reveals it.”

02:57 - What does a “Leadership brand” mean?

04:02 - Leadership is anyone who has influence over someone.

04:58 - The goal isn’t perfection, just self awareness

05:11 - “The Jester”

07:25 - “Johnny ToneDeaf”

08:57 - “Amy Alarmist”

11:34 - Negativity Bias”

12:39 - “Andy Apathy”

13:46 - “Colin Coward”

16:27 - “Karen Conspiracy”

18:46 - “Sally Spin”

20:51 - “PollyAnna”

22:48 - “Bobby (Steven) Selfish”

24:17 - “Arnie Armchair”

25:24 - How do you avoid becoming these brands?

27:07 - Even in the midst of change, somethings never change

28:16 - AmplifiiBook.com

28:18 - AMPCon.live

Knowing Your Audience

Tue, 22 Feb 2022 09:00:00 -0600

WHO is your audience? Seems like a simple question, right? But this isn’t just about the titles of the people you’re speaking to. Understanding your audience is about understanding their situation and circumstance, where they came from and why they’re in front of you right now.

“When I say, ‘Who?’ I mean in all aspects. What are they feeling? What are they going through? What’s happening at their company? What’s happening to them personally?”

In this episode, René asks the questions you’ll need to ask so that you understand your audience and address them where they are, no matter whether you’re a public speaker, a sales executive, a parent, coach or just someone hoping to make an impact in your personal relationships.

Don’t miss this crucial information to help Amplifii your influence!

Show Resources:

01:15 - Of COURSE I know my audience…don’t I?

01:36 - EVERYONE has an audience

02:52 - “Who” doesn’t mean their title

04:20 - What are the “hidden” audiences

05:50 - Asking the right questions

08:00 - Changing circumstances, change the audience

09:02 - Work WITH the circumstances, not against them

10:08 - Validate and reinforce your client/don’t make it about you

11:28 - What about the Business to Consumer world?

12:45 - How does Rene prepare for an event?

16:20 - Make sure you’re not speaking to strangers

18:55 - Sometimes the audience is the people who invited you

19:25 - END ON TIME!!!

20:20 - But what if you have MORE time?

23:10 - The audience is KEY

23:38 - AMPCon.live

23:45 - AmplifiiBook.com

The Law of Averages

Tue, 08 Feb 2022 09:00:00 -0600

While it often feels like our success or failure is at the hands of fate or chance, in business, we are each working under the Law of Averages.

“If you’re not measuring and tracking, you don’t have the numbers to be able to predict!”

If we do X, then Y is the result. It’s calculable, it’s measurable, and it’s repeatable. So why isn’t everyone a success? Why do you even need this lesson, since we’re all just waiting on the Y result we’re hoping and dreaming of? Because most of us, aren’t putting in the work.

Rene breaks it all down from defining “leads” to the proven repeatable formula that will increase your sales in this week’s episode.

Show Resources:

01:08 - The New studio!

01:30 - The Law of Averages

01:48 - The Ratio of Results

03:02 - Lagging and Leading Indicators

04:50 - Calculating Cost per Lead

05:50 - The Hallway Walk

06:40 - The Best way to understand a leading indicator - The Canary in the Coalmine

07:50 - How do you define a “lead”

10:23 - If you’re not measuring and tracking, you don’t have the numbers to be able to predict

12:31 - The question is always “how”

15:15 - The Mayo Clinic’s approach

17:27 - Prospecting, Appointments, Present, Close, After-Care, Referrals - PAPCAR - Money Making Activities

21:22 - If you’re not credible, it’s just not working

23:42 - How do we deal with the negative voice?

25:40 - You’re in control of your learning curve

26:50 - AMPCon.live

27:00 - Insta @seerenespeak

27:30 - Amplifii Your Influence the Book!

How To…Um…Eliminate Filler Words

Tue, 01 Feb 2022 09:00:00 -0600

Beware, this episode is FULL of filler words. So, you know how, um, all of us fill the spaces, um, with, uh, extra words? Rene knows all about it too and takes on filler words, as well as the perfectionist removal of them entirely, in this episode.

“Self awareness is a big key of this. We have to create awareness, most people don’t realize how much they use filler words until they start recording themselves.”

From the scientific cause of filler words, to the proven practices that can help make you aware of and able to eliminate them in your own speech, this episode will help any one who speaks in public or even addressing clients or customers on the phone and over Zoom. Don’t miss this opportunity to improve your impact today!

Show Resources:

Progressive Relaxation: www.dropbox.com/s/lng6ukg42vllvkm/Guided Progressive Relaxation with Music.mp3?dl=0

02:00 - What are filler words?

03:13 - Why um?

05:34 - What do filler words do to you?

06:44 - Don’t muddy the brain’s picture

07:42 - How do you stop filler words?

09:20 - Beliefs about Silence

11:15 - The Best Speakers know the power of Silence

13:02 - How to build self-awareness

14:20 - Filler words get in the way of emotional connection

16:17 - Filler words add cognitive effort for the listener

16:42 - But how long…is a pause?

19:55 - Does your personal brand matter? So do filler words

20:55 - Your Homework - Record AND REVIEW

23:17 - It’s okay to suck at something when you start!

25:07 - Preparation is KEY

27:00 - The more you practice, the easier it becomes

27:22 - Progressive Relaxation

28:20 - Recap

29:00 - AmplifiiBook.com

29:15 - Subscribe to our YouTube Channel

29:40 - AMPCon 2022

30:00 - Let your heart speak in sequence!

How to Differentiate Yourself

Tue, 18 Jan 2022 09:00:00 -0600

What is your competitive advantage? Are you sure you even know what that means? From the creation of the term by Dr. Michael Porter is his classic book, “Competitive Strategy” to real world modern corporate examples of brands using the Blue Ocean Strategy to not just beat their competition but to make the competition IRRELEVANT, this episode will help you understand the importance of differentiation.

“Differentiation is the ability to sell your product or service WITHOUT having to lower its price.”

Rene brings the lesson to life, highlighting how “different” doesn’t always mean “valuable”. Don’t miss this episode, or your competition might just leave YOU behind.

Show Resources:

02:06 - Let’s define “differentiation”

03:17 - Rene’s definition of “differentiation”

04:21 - What is competition?

05:42 - How do I compete?

05:50 - Dr. Michael Porter’s “Competitive Strategy”

07:58 - Technology isn’t a sustainable competitive advantage

08:51 - Distinct capabilities that aren’t SUSTAINABLE

09:20 - What ARE sustainable differences?

11:39 - The Branding Game

15:08 - Blue Ocean Strategy

16:50 - Yellowtail Wine

18:24 - Ask yourself the differentiation questions

19:39 - Are you truly differentiating?

20:18 - Join the Amplifii Facebook Group

20:27 - Want more like this? Buy the Amplifii Book

20:43 - Join us at AMPCon 2022 in Las Vegas!

The Psychological Value Equation

Tue, 11 Jan 2022 09:00:00 -0600

Did you know there’s an equation to determine value? It often feels like we’re selling ourselves, our products and services on emotion alone, but your clients or buyers absolutely “do the math”.

In this episode, Rene helps ensure you can do the math ahead of time. Find your value, confirm your belief in it, hone the presentation of it, and you’ll control the value equation.

“The word expected changes things. It’s not about truth, facts, logic, it’s not even about what’s real, it’s about what I expect.”

If you would like more from Rene, see the links below to purchase his book, schedule your spot at a live event and find more info about AMPCon 2022 in Las Vegas this March!

Show Resources:

01:00 - One word, Value

01:34 - What is value?

02:58 - Psychological Value Equation

03:55 - Expected Benefits*Confidence that you’ll get them

04:56 - Brand = Confidence

05:15 - Ethos = Confidence

05:41 - Science of Influence & Physical Presence = Confidence

06:28 - Either you’re in a “for profit” business, or at least a “for profit” family

08:15 - Why do we get paid?

10:14 - What do we bring to the hour?

10:23 - The story of the Engineer

13:05 - No one became an expert overnight

13:40 - Scott Hardy’s story

15:57 - Rene’s story

17:54 - Do you really believe in what you’re doing? Enough to tell everyone about it?

19:13 - Passionate delivery of value is a gift

20:55 - Why don’t they buy?

22:49 - Where execution begins to happen

23:13 - Summary - (Expected Benefits*Confidence Factor)-Cost = Value

25:33 - Want more like this? Check out the Amplifii Your Influence book!

25:55 - Join us at AMPCon 2022, March 14th in Vegas

Ancient Secrets to Influence and Persuasion - ETHOS - PATHOS - LOGOS

Tue, 04 Jan 2022 09:00:00 -0600

A good “argument” is more than just the substance itself. To lead people, teams or organizations it takes logic, credibility AND an emotional appeal to induce action. This isn’t news, Aristotle discussed these concepts 2000 years ago, but so many leaders with massive potential miss out because they’ve forgotten these ancient “secrets”.

“The moment we get complacent with our Ethos, is the moment we start to lose it.”

In this episode, Rene breaks down these concepts (as well as the forgotten two, Kyros and Telos) to help you and your organization move forward from a place of credibility, using your own values, beliefs and experiences to lead with Pathos, Ethos and Logos.

Show Resources:

02:00 - What ARE Ethos, Pathos and Logos?

02:30 - The Origin of Argumentative Thought

03:19 - Ethos is your credibility

05:11 - How do you establish Ethos?

05:38 - Ethos (and Pathos) are built through content AND delivery

06:34 - How do I grow my Ethos?

07:19 - Who owns your Ethos? (Hint, it’s not you)

08:24 - Success is rented, and rent’s due everyday

10:27 - Is it possible to influence without achievement?

11:42 - What is Pathos?

12:13 - Our emotions drive behavior

14:25 - Why delivery matters for EVERYONE

16:01 - Your Audience owns your Ethos

17:16 - People need Leaders that have Ethos and Can trigger Pathos with a Logical plan

18:50 - The varied applications of these concepts

21:23 - You can find Ethos anywhere

24:27 - What do I like? What am I good at? What have I been doing?

24:56 - You WILL find what you search for. WHAT are you going to look for?

26:57 - How a short memory can hurt your Ethos AND Pathos

27:55 - It’s 2022. Crying is okay.

29:10 - How do you tell stories without getting so emotional?

30:06 - How to improve your presentation

30:58 - What is Logos?

32:56 - Your presentation needs all three, Logos, Ethos AND Pathos

35:20 - The Forgotten two, Kyros and Telos

35:31 - Kyros = Timeliness

39:04 - Telos = End, What is your purpose?

40:30 - Self-Awareness is key for Kyros

41:33 - Want more like this? Check out the Amplifii Your Influence book!

42:00 - Join us at AMPCon 2022, March 14th in Vegas

42:23 - Share the show with a friend or colleague that would find value

How To Design Your Best Year Ever

Tue, 21 Dec 2021 09:00:00 -0600

“A lot of times our influence is about influencing ourselves. How do we spend each day, how do we spend each moment?”

Taking responsibility for your wins (and your regrets) is a humbling and exciting experience that will allow you to craft the future you dream of. In this episode, Rene walks us through the exercise of writing the “books of our year”. The book of your successes is the one we like to share far and wide, but writing the book of your regrets is the key to truly understanding where you are, and why you’re not where you want to be.

“Today is the future of your past. Today is the past of your future.”

Whether the habits you need to overcome are in your business life, your personal life or your health, understanding the two questions at the center of this episode will help make 2022 your best year ever.

Topics:

01:54 - Two Questions that can change your life

02:50 - Today is the Past of Our Future

06:30 - I can craft my past

07:05 - You’re not thinking small enough

08:41 - Busy doing what?

10:04 - Today is the Future of My Past

15:30 - Celebrating the wins/Taking Responsibility for the losses

16:30 - We have to influence ourselves

17:01 - The Two Books You Write Every year

18:30 - As a leader, you have to share your book first

19:54 - What Book Do You Want to Write Next Year?

20:39 - If you have bad habits, you have to start small

21:38 - Build Momentum

22:17 - What Would Make This the Best Year of My Life?

23:53 - What Are You Doing Differently This Year

25:49 - How do I set myself up to best advantage

27:18 - Influence starts internally

29:40 - What is the highest good I can do NOW

30:21 - AMPCon.LIVE March 14th, 2022

31:37 - BuyAmplifiiBook.com

Show Resources:

How to Create a Powerful Leadership Brand

Tue, 14 Dec 2021 09:00:00 -0600

“If we don’t communicate to fill in the gaps of people’s perception of us (narrative) then they will do it for us based on their experiences and leaders cannot risk that.”

In a world where remote work is growing and managing larger, spread out territories is the norm, Personal Branding becomes even more necessary. Person Branding is so much more than marketing. It’s communicating your values, your beliefs, your leadership style, and who YOU are. The journey to building your own personal leadership brand begins with one simple question.

“What is it that I believe, and how can I communicate that?”

In this episode, Rene shares his own experience with personal branding and how his clients are facing this struggle and creating powerful personal brands that will stand the test of time and grow their influence and authority in their industries and beyond.

“When you’re clear on what you believe, it makes it easier to put together your content.”

Show Resources:

March 14th Conference in Las Vegas: www.AMPCon.live

Podcast: NeuroSide.com

Website: MeetRene.com

AMPLIFII: Amplifiimylife.com

Price Vs. Value

Tue, 07 Dec 2021 09:00:00 -0600

“If you sell high-end, be high-end. If you sell quality, be quality.”

The question of price is central, not only to the sales process, but also for anyone promoting the idea of investment in anything, whether it be money, energy or just time.

Is the lowest price the best?

What do YOU believe about price? That question and its answer are necessary precedents for your ability to answer price objections among those you hope to influence. In this episode, Rene helps us reframe the price question by understanding our own beliefs about price, quality and value. Don’t miss out on this great lesson and remember to share it with anyone you know who would find value here.

Show resources:

How Do You Engage Hearts and Minds A Conversation with Marcelo Montero

Tue, 30 Nov 2021 09:00:00 -0600

“It’s not that you want people to do what YOU want, which is a very shortsighted definition of influencing. To me, the role of a leader is to engage people in a way that they do what THEY want.”

Today’s episode is a conversation with Marcelo Montero (recently retired from Cargill, Inc after 30 years) about his passion for storytelling and how he’s used it to help engage and motivate his teams across his professional career. Marcelo is passionate about driving strategic business transformation and growth, helping move thinking beyond what is believed possible, and fostering heart-based leadership to help others achieve their dreams.

He held leadership positions in Cargill’s food, salt and protein businesses for almost 30 years, including strategy and growth for the company’s global Protein and Salt platform, and presided over Salt in North America, Health & Nutrition and Specialty Sweeteners globally, and Flour Milling in South America. With a degree in economics from Universidad Nacional de Cordoba, Argentina, as well as a master’s degree in Agricultural & Applied Economics and an MBA from the University of Minnesota, Marcelo’s expertise and experience are second to none, and in this episode he’s sharing some of that with you!

This interview was conducted in 2020.

Resource Links:

Connect with Marcelo: https://www.linkedin.com/in/marcelo-montero-266a9515

AmpCon.live

NeuroSide.com

MeetRene.com

Amplifiimylife.com

The Art of Influential Conversations

Tue, 23 Nov 2021 09:00:00 -0600

Rediscovering the (Lost) Art of Conversation

Not everyone WANTS to speak in front of groups. But if you’re a parent, a team leader, a business owner, even a spouse or partner, you’ll NEED to influence people in conversations from time to time. That’s where the art (and science) of conversation come into play.

While we often focus on strategies for sharing your message, today’s lesson is as much about listening as it is speaking. Understanding the needs and disposition of your audience, especially when that audience is only one person, is the key to breaking through their natural resistance and making a genuine connection and impression.

It all comes down to LOVE.

Listen

Observe

Validate

Expand

Drop your agenda, and start looking to like people.

Resource Links:

https://www.kornferry.com/insights/briefings-magazine/issue-17/better-return-self-awareness

AMPCon.live

Follow Rene on Social media @seerenespeak

Why We Make Decisions We Regret

Tue, 16 Nov 2021 09:00:00 -0600

“Discipline weighs ounces, but regret weighs tons.” - Jim Rohn

Why do we know the right thing to do, for our health, our business, our relationships, and yet choose to do the opposite thing? In fact, our bodies are built to make snap decisions to keep us safe, while our minds can calculate future benefits against current action. These two warring systems are the cause of a lot of our internal struggles, and understanding them can help us better motivate ourselves and those we seek to influence.

Resource Links:

Akrasia - https://en.wikipedia.org/wiki/Akrasia?wprov=sfti1

Amplifiiconference.com

No. 1 Skill for Leaders: Self Awareness

Tue, 09 Nov 2021 09:00:00 -0600

‘Follow those who seek the truth, run from those who claim they’ve found it.’ -- Voltaire

Your influence as a leader will be directly limited by your own level of self-awareness. It’s not about letting others’ perceptions affect who you are and how you act, but acknowledging the issues that may keep others from hearing your message, making a buying decision or following your leadership in an organization or team.

Tips to growing your own self-awareness

Journal your experiences
Grow your Emotional Intelligence
Pay Attention to External Triggers
Elicit Feedback from TRUSTED sources
Record EVERYTHING
Identify Your Core Values and Align Them with Your Behaviours
Practice Mindfullness

It’s not a magic bullet (because there isn’t one) but it is a roadmap for anyone to find more self-awareness and therefore improve their leadership potential and impact on others.

Resource Links:

The Five Minute Journal - https://www.intelligentchange.com

Emotional Intelligence Tests -

Greater Good Science Center, University of California-Berkeley: https://greatergood.berkeley.edu/quizzes/ei_quiz/take_quiz
Global Leadership Foundation: http://globalleadershipfoundation.com/geit/eitest.html
Psychology Today: https://www.psychologytoday.com/us/tests/personality/emotional-intelligence-test

Korn Ferry, the global organizational consulting firm study -

Hay Group on Women’s Self-Awareness advantage - https://www.businesswire.com/news/home/20120327005180/en

Tasha Eurich - Increase Your Self Awareness with One Simple Fix https://youtu.be/tGdsOXZpyWE

Johari Window - https://en.wikipedia.org/wiki/Johari_window?wprov=sfti1

How to Overcome Resistance

Tue, 02 Nov 2021 09:00:00 -0600

Even before you ever say a single word, your audience is responding to you. Your body language, your dress, and once you speak, your tone of voice and method of delivery all affect internal subconscious systems faster than our logic and reason can decode the message presented. The key is using genuine emotionally resonant content IN SEQUENCE to not avoid these reactions, but to use them to help further your message.

The key to overcoming this emotional response is simple:

Predict

Pre-empt

Prevent

In this episode, we discuss how to recognize those subconscious effects and how to circumvent them OR use them to help reinforce and drive home the message you’re sharing. Hear how to win over ANY room, or skeptical prospect, when you let your heart speak in SEQUENCE.

Episode Resources:

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