<![CDATA[The Apple Cart]]>d676ca86-a2df-52a5-a514-3059d7e19f52Thu, 02 Apr 2026 18:00:04 +0000Captivate.fmGudrun Laurethttps://artwork.captivate.fm/744d36ef-8856-486f-a7dc-ca77bd727b6c/QjADtfIJdYG-rH4rdZ49PRzG.pngThe Apple CartGudrun LauretGudrun LauretAn interview show, with a new guest each week. We explore creativity, marketing, business and work-life balance, as well as a whole host of other topics. This is for you if you're a disruptive creator, a creative disruptor or you want to do things differently in business and leave the world a better place. The shows are sometimes NSFW, sometimes funny, but always fun, valuable and with insightful nuggets.https://the-apple-cart.captivate.fmfalseepisodicnopodcastThe Apple Cart: S5, E1: How to Embrace the Four Fears of Business Ownership for Growth and SuccessThe Apple Cart: S5, E1: How to Embrace the Four Fears of Business Ownership for Growth and SuccessWelcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Mark Franklin.

Mark shares talk about how to overcome the four fears of business ownership to grow, succeed and be happier and more fulfilled.

He explains how he became the Four Fears guy, how he wrote his book, why he recommends having a coach and what he loves about attending business conferences.

Mark also talks about the problems with negative self-talk, why we all struggle to believe in ourselves and how to manage that uncertainty, and how to take the next step to growth even when you don't feel like you can.

Timestamps

  • 01:54 – 04:57: Mark’s previous experience
  • 06:26 - 10:10: The dangers of negative self-talk
  • 11:04- 13:21: Why business owners feel unsuccessful
  • 14:27 - 17:30 What to do when you don’t feel ready to take the next step
  • 17:52 – 20:00 Why Mark’s book is interactive
  • 20:20 – 21:55: The writing process
  • 22:44 – 24:18: The benefits of having a coach
  • 26:57 - 28:41: Why it’s good to be part of a business community
  • 32:42 - 33:36: How to be more creative

Useful Links


]]>Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Mark Franklin.

Mark shares talk about how to overcome the four fears of business ownership to grow, succeed and be happier and more fulfilled.

He explains how he became the Four Fears guy, how he wrote his book, why he recommends having a coach and what he loves about attending business conferences.

Mark also talks about the problems with negative self-talk, why we all struggle to believe in ourselves and how to manage that uncertainty, and how to take the next step to growth even when you don't feel like you can.

Timestamps

  • 01:54 – 04:57: Mark’s previous experience
  • 06:26 - 10:10: The dangers of negative self-talk
  • 11:04- 13:21: Why business owners feel unsuccessful
  • 14:27 - 17:30 What to do when you don’t feel ready to take the next step
  • 17:52 – 20:00 Why Mark’s book is interactive
  • 20:20 – 21:55: The writing process
  • 22:44 – 24:18: The benefits of having a coach
  • 26:57 - 28:41: Why it’s good to be part of a business community
  • 32:42 - 33:36: How to be more creative

Useful Links


]]>542e6758-dc75-4930-b515-1f505d09402cThu, 02 Apr 2026 19:00:00 +010038:17falsefull5115The Apple Cart: S4, E6: How to Write a Book and Change the WorldThe Apple Cart: S4, E6: How to Write a Book and Change the WorldWelcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Vicky Quinn Fraser.

Vicky explains her journey to microbook magician and the ways she helps people. Gudrun asks her to share more about the benefits of writing a book – how it helps your business, why people write them and what to do if you don’t have an idea yet.

Vicky also shares some of her hobbies and favourite projects, why AI isn’t always as helpful as you might think, and how to be more creative in business and life.

Timestamps

  • 05:32 - 09:54: How Vicky became a microbook magician
  • 11:15 - 12:05: Why people write books
  • 12:42 - 15:24: What a book can do for your business
  • 15:52 - 16:51: How ideas evolve over time
  • 17:32 - 21:22: What if you don’t know what your book will be about?
  • 21:56 - 23:39: Why Vicky picked the name Moxie Books
  • 25:44 – 29:02: Favourite projects
  • 30:03 - 35:24: Why Vicky has so many hobbies
  • 37:53 - 42:18: When AI isn’t helpful
  • 42:54 - 45:56: How to be more creative

Useful Links


]]>Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Vicky Quinn Fraser.

Vicky explains her journey to microbook magician and the ways she helps people. Gudrun asks her to share more about the benefits of writing a book – how it helps your business, why people write them and what to do if you don’t have an idea yet.

Vicky also shares some of her hobbies and favourite projects, why AI isn’t always as helpful as you might think, and how to be more creative in business and life.

Timestamps

  • 05:32 - 09:54: How Vicky became a microbook magician
  • 11:15 - 12:05: Why people write books
  • 12:42 - 15:24: What a book can do for your business
  • 15:52 - 16:51: How ideas evolve over time
  • 17:32 - 21:22: What if you don’t know what your book will be about?
  • 21:56 - 23:39: Why Vicky picked the name Moxie Books
  • 25:44 – 29:02: Favourite projects
  • 30:03 - 35:24: Why Vicky has so many hobbies
  • 37:53 - 42:18: When AI isn’t helpful
  • 42:54 - 45:56: How to be more creative

Useful Links


]]>fe06e0c2-5043-42ec-9751-281c511e73f8Thu, 09 Oct 2025 19:00:00 +010048:59falsefull4664The Apple Cart: S4, E5: Make Your Personal Brand Work Better for YouThe Apple Cart: S4, E5: Make Your Personal Brand Work Better for YouWelcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Christine Gritmon.

They talk karaoke and songs about branding, how Christine got into digital marketing and how she’s leveraged her own personal brand. Christine shares why she recommends attending business conferences and what she gets out of them.

She explains why you should care about your personal brand and her take on the topic. She and Gudrun also talk about why you’re not for everyone and why that’s not a bad thing.

Timestamps

  • 01:00 - 07:58: Karaoke and songs about branding
  • 08:23 - 17:19: Why Christine recommends business conferences
  • 23:33 - 28:54: How Christine got into digital marketing
  • 29:21 - 33:39: Why you should care about your personal brand
  • 37:40 - 44:01: Christine’s take on personal branding
  • 44:37 - 49:54: You’re not for everyone, and that’s ok
  • 52:34 - 55:03: How to be more creative

Useful Links


]]>Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Christine Gritmon.

They talk karaoke and songs about branding, how Christine got into digital marketing and how she’s leveraged her own personal brand. Christine shares why she recommends attending business conferences and what she gets out of them.

She explains why you should care about your personal brand and her take on the topic. She and Gudrun also talk about why you’re not for everyone and why that’s not a bad thing.

Timestamps

  • 01:00 - 07:58: Karaoke and songs about branding
  • 08:23 - 17:19: Why Christine recommends business conferences
  • 23:33 - 28:54: How Christine got into digital marketing
  • 29:21 - 33:39: Why you should care about your personal brand
  • 37:40 - 44:01: Christine’s take on personal branding
  • 44:37 - 49:54: You’re not for everyone, and that’s ok
  • 52:34 - 55:03: How to be more creative

Useful Links


]]>d10c1ae5-452b-4c82-816a-28574a9228c2Thu, 02 Oct 2025 19:00:00 +010059:24falsefull4554The Apple Cart: S4, E4: How to be a More Sustainable Creative BusinessThe Apple Cart: S4, E4: How to be a More Sustainable Creative BusinessWelcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Tracy Weeks.

Tracy has been solving problems with graphic design, advertising, and marketing strategies for nearly 30 years.

As the founder of Purplelily Design, she uses her knowledge,skills and experience to help heart-centred businesses, educators and charities flourish.

Timestamps

  • 01:42 - 03:44: How Tracy got started in graphic design
  • 07:34 - 14:07: Why sustainability in business is important
  • 20:20 – 24:50: Tracy's experiences as a volunteer
  • 25:00 - 26:31: How Tracy adopted her first Guinea pigs
  • 31:30 - 33:57: The unexpected benefits of volunteering
  • 34:35 - 38:04: Why business owners should attend networking events
  • 40:26 - 44:40: Fun projects and ideal clients
  • 45:21 - 47:42: How to be more creative

Useful Links


]]>Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Tracy Weeks.

Tracy has been solving problems with graphic design, advertising, and marketing strategies for nearly 30 years.

As the founder of Purplelily Design, she uses her knowledge,skills and experience to help heart-centred businesses, educators and charities flourish.

Timestamps

  • 01:42 - 03:44: How Tracy got started in graphic design
  • 07:34 - 14:07: Why sustainability in business is important
  • 20:20 – 24:50: Tracy's experiences as a volunteer
  • 25:00 - 26:31: How Tracy adopted her first Guinea pigs
  • 31:30 - 33:57: The unexpected benefits of volunteering
  • 34:35 - 38:04: Why business owners should attend networking events
  • 40:26 - 44:40: Fun projects and ideal clients
  • 45:21 - 47:42: How to be more creative

Useful Links


]]>4180a331-4cc4-4031-af53-909c138c15baThu, 25 Sep 2025 19:00:00 +010051:52falsefull4444The Apple Cart: S4, E3: How to Reframe Productivity and Make Things HappenThe Apple Cart: S4, E3: How to Reframe Productivity and Make Things HappenWelcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Louise Miller.

Louise is on a mission to change the world by helping her clients change the world. She partners with coaches, consultants and community-builders who have a big, exciting vision, helping them land their ideas in reality, reach more people and make a bigger impact, whilst taking care of everything they’re juggling day-to-day and being kind to themselves along the way.

Described by her clients as a soothing balm and a magician, Louise’s experience of work-related stress and anxiety led her to develop a slower, more mindful approach to productivity, which she uses to help her clients get the important things done. 

Louise shares her journey as an employee and a VA and explains how she got to where she is today. She explains how she helps her clients and why the Make it Happen Club isn’t like a typical membership.

She and Gudrun discuss ideas about productivity, where people go wrong and why we need to reframe our approach to it. They discuss ways to be more productive, and agree that what’s most important is your mindset, rather than a quick hack.

Timestamps·      

  • 01:28 - 05:01: How Louise got to where she is today    
  • 06:21 – 10:31: How Louise helps her clients
  • 12:11 - 13:56: The benefits of a quiet space
  • 15:22 - 17:46: Where people go wrong with productivity
  • 19:48 - 21:56: How Louise reframes productivity
  • 22:51 - 25:07: Why your mindset is more important than a quick hack
  • 29:12 - 30:57: Louise’s approach to business networking
  • 35:00 – 36:30: Exploring creativity through pottery
  • 36:36 - 39:10: How to be more creative

Useful Links


]]>Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Louise Miller.

Louise is on a mission to change the world by helping her clients change the world. She partners with coaches, consultants and community-builders who have a big, exciting vision, helping them land their ideas in reality, reach more people and make a bigger impact, whilst taking care of everything they’re juggling day-to-day and being kind to themselves along the way.

Described by her clients as a soothing balm and a magician, Louise’s experience of work-related stress and anxiety led her to develop a slower, more mindful approach to productivity, which she uses to help her clients get the important things done. 

Louise shares her journey as an employee and a VA and explains how she got to where she is today. She explains how she helps her clients and why the Make it Happen Club isn’t like a typical membership.

She and Gudrun discuss ideas about productivity, where people go wrong and why we need to reframe our approach to it. They discuss ways to be more productive, and agree that what’s most important is your mindset, rather than a quick hack.

Timestamps·      

  • 01:28 - 05:01: How Louise got to where she is today    
  • 06:21 – 10:31: How Louise helps her clients
  • 12:11 - 13:56: The benefits of a quiet space
  • 15:22 - 17:46: Where people go wrong with productivity
  • 19:48 - 21:56: How Louise reframes productivity
  • 22:51 - 25:07: Why your mindset is more important than a quick hack
  • 29:12 - 30:57: Louise’s approach to business networking
  • 35:00 – 36:30: Exploring creativity through pottery
  • 36:36 - 39:10: How to be more creative

Useful Links


]]>42847fca-56d9-4fdc-b2ec-c6e87126352bThu, 18 Sep 2025 19:00:00 +010043:28falsefull4334The Apple Cart: S4, E2: Easy Ways to Bring Sustainability into Your Digital MarketingThe Apple Cart: S4, E2: Easy Ways to Bring Sustainability into Your Digital MarketingWelcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Fiona Brennan.

She’s a copywriter at heart but is on a mission to save the world (and businesses) from crap content marketing through her work. Fiona works with B2B businesses – usually with around 10-20 employees – to help their marketing team of one reach their goals. 

She’s also a professional public speaker and has her first published book coming out soon.

Fiona shares her journey from copywriter to speaker, coach and author and why she was inspired to write her book. She also explains her unique approach to LinkedIn and the unexpected results.

Gudrun asks Fiona to talk about why she focuses on sustainable and ethical businesses, the environmental impact of AI and digital marketing and what we as business owners can do to reduce the damage we're doing to the planet.

Timestamps

  • 02:35 - 06:00: How Fiona got into copywriting
  • 12:47 – 15:40: How Fiona became a trainer
  • 15:50 - 17:37: The evolution into public speaking
  • 17:54 – 20:05: The inspiration for Fiona’s book
  • 20:05 - 26:33: Different ways to use LinkedIn
  • 27:57 - 34:44: How to make your business more sustainable
  • 36:58 – 39:22: Why starting small with sustainability still helps
  • 45:14 - 48:17: A story about eyeliner and making a human connection
  • 53:49 - 56:45: How to be more creative

Useful Links


]]>Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Fiona Brennan.

She’s a copywriter at heart but is on a mission to save the world (and businesses) from crap content marketing through her work. Fiona works with B2B businesses – usually with around 10-20 employees – to help their marketing team of one reach their goals. 

She’s also a professional public speaker and has her first published book coming out soon.

Fiona shares her journey from copywriter to speaker, coach and author and why she was inspired to write her book. She also explains her unique approach to LinkedIn and the unexpected results.

Gudrun asks Fiona to talk about why she focuses on sustainable and ethical businesses, the environmental impact of AI and digital marketing and what we as business owners can do to reduce the damage we're doing to the planet.

Timestamps

  • 02:35 - 06:00: How Fiona got into copywriting
  • 12:47 – 15:40: How Fiona became a trainer
  • 15:50 - 17:37: The evolution into public speaking
  • 17:54 – 20:05: The inspiration for Fiona’s book
  • 20:05 - 26:33: Different ways to use LinkedIn
  • 27:57 - 34:44: How to make your business more sustainable
  • 36:58 – 39:22: Why starting small with sustainability still helps
  • 45:14 - 48:17: A story about eyeliner and making a human connection
  • 53:49 - 56:45: How to be more creative

Useful Links


]]>29fe131f-aa28-442a-a9d7-865ba49b2325Thu, 11 Sep 2025 19:00:00 +010059:42falsefull4224The Apple Cart: S4, E1: Tips and Tricks for the Best Photoshoot EverThe Apple Cart: S4, E1: Tips and Tricks for the Best Photoshoot EverWelcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by headshots and branding photographer Catherine Turner.

Catherine explains how she got into photography and shares her best tips for feeling more confident on camera. Gudrun asks Catherine about using props, finding locations and some of her favourite shoots.

They also discuss the importance of networking and attending conferences, and why you should consider investing in a business coach. And Catherine shares her thoughts on how to be more creative.

Timestamps

  • 02:09 - 09:13: How Catherine got into photography
  • 09:38 – 11:47: How a remote photoshoot works
  • 12:23 – 19:04: Why you should have professional photos taken
  • 20:00 - 22:21: How to feel confident on camera
  • 24:27 – 28:15: Using props in brand photos
  • 33:36: Fun shoots Catherine’s done
  • 36:02 - 42:05: Why conferences and networking are a good
  • business investment
  • 44:17 - 46:02: Why you should invest in a business coach
  • 46:37 - 48:50: How to be more creative

Useful Links


]]>Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by headshots and branding photographer Catherine Turner.

Catherine explains how she got into photography and shares her best tips for feeling more confident on camera. Gudrun asks Catherine about using props, finding locations and some of her favourite shoots.

They also discuss the importance of networking and attending conferences, and why you should consider investing in a business coach. And Catherine shares her thoughts on how to be more creative.

Timestamps

  • 02:09 - 09:13: How Catherine got into photography
  • 09:38 – 11:47: How a remote photoshoot works
  • 12:23 – 19:04: Why you should have professional photos taken
  • 20:00 - 22:21: How to feel confident on camera
  • 24:27 – 28:15: Using props in brand photos
  • 33:36: Fun shoots Catherine’s done
  • 36:02 - 42:05: Why conferences and networking are a good
  • business investment
  • 44:17 - 46:02: Why you should invest in a business coach
  • 46:37 - 48:50: How to be more creative

Useful Links


]]>6fd1ad8e-b630-40f9-8c97-6abc1d447bdeThu, 04 Sep 2025 19:00:00 +010051:51falsefull4114The Apple Cart: S3, E6: How to use AI to Create Better Social Media PostsThe Apple Cart: S3, E6: How to use AI to Create Better Social Media PostsWelcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Vit Kodousek.

He’s the co-founder of Someli.AI, an all-in-one platform that automates social media with the use of AI.

Vit explains where the idea for the tool came from and how it helps people with content creation that sounds like ‘them’. He explains who Someli.AI’s typical clients are, the onboarding process and the support from the team.

He and Gudrun talk about why all businesses need to embrace content marketing, the importance of being consistent and relevant, and how employee advocates are a great brand asset.

Timestamps

  • 00:39 – 06:20: How Vit came to start Someli.AI
  • 06:33 – 08:50: Someli.AI’s typical clients
  • 09:38 – 11:50: The benefits of employee advocates
  • 12:29 – 15:35: The onboarding process
  • 16:13 - 17:54: The support offered during a free trial
  • 18:40- 21:08: Why all businesses need to embrace content marketing
  • 21:40 - 24:12: Why you need to be consistent and relevant in your marketing
  • 24:38 - 28:38: The future of AI
  • 28:56 - 30:45: How to be more creative

Useful Links


]]>Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Vit Kodousek.

He’s the co-founder of Someli.AI, an all-in-one platform that automates social media with the use of AI.

Vit explains where the idea for the tool came from and how it helps people with content creation that sounds like ‘them’. He explains who Someli.AI’s typical clients are, the onboarding process and the support from the team.

He and Gudrun talk about why all businesses need to embrace content marketing, the importance of being consistent and relevant, and how employee advocates are a great brand asset.

Timestamps

  • 00:39 – 06:20: How Vit came to start Someli.AI
  • 06:33 – 08:50: Someli.AI’s typical clients
  • 09:38 – 11:50: The benefits of employee advocates
  • 12:29 – 15:35: The onboarding process
  • 16:13 - 17:54: The support offered during a free trial
  • 18:40- 21:08: Why all businesses need to embrace content marketing
  • 21:40 - 24:12: Why you need to be consistent and relevant in your marketing
  • 24:38 - 28:38: The future of AI
  • 28:56 - 30:45: How to be more creative

Useful Links


]]>893b60d2-170c-47f6-b7ad-6ced1aa626efThu, 24 Jul 2025 19:00:00 +010034:33falsefull3663The Apple Cart: S3, E5: Video Content for Standout Marketing and Better ConnectionsThe Apple Cart: S3, E5: Video Content for Standout Marketing and Better ConnectionsWelcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Alex Durham.

Alex is the owner of Vavavoom Videos. Every business needs content and to adapt and change their marketing. Vavavoom comes in, sweeps them off their feet and helps them. A versatile and crazily creative company, they create video content that stands out and works for all kinds of all industries.

Alex shares her journey to becoming a videographer and her advice for anyone who'd like to do the same. She outlines the different ways to work with her and some of her favourite projects.

Gudrun asks Alex why all businesses should use video content in their marketing and how people can feel more comfortable on camera. They also discuss the benefits of business networking and how to be more creative.

 Timestamps

  • 01:22 - 03:08: How Alex got into videography
  • 03:16 – 04:17: How the name Vavavoom came about
  • 04:34- 07:46: The experience of starting a business straight after uni
  • 08:08 - 12:00: Alex’s advice for budding videographers
  • 12:26 - 14:45: Some of Alex’s favourite projects
  • 15:19 - 19:21: Why businesses need to use video in marketing
  • 19:52 - 22:02: Ways to work with Alex
  • 22:26 - 25:22: How Alex helps her clients feel comfortable on video
  • 27:20 - 31:05: The inspiration for parody Christmas songs
  • 31:29 – 33:00: Why Alex attends networking events
  • 33:58 - 36:07: How to be more creative

Useful Links


]]>Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Alex Durham.

Alex is the owner of Vavavoom Videos. Every business needs content and to adapt and change their marketing. Vavavoom comes in, sweeps them off their feet and helps them. A versatile and crazily creative company, they create video content that stands out and works for all kinds of all industries.

Alex shares her journey to becoming a videographer and her advice for anyone who'd like to do the same. She outlines the different ways to work with her and some of her favourite projects.

Gudrun asks Alex why all businesses should use video content in their marketing and how people can feel more comfortable on camera. They also discuss the benefits of business networking and how to be more creative.

 Timestamps

  • 01:22 - 03:08: How Alex got into videography
  • 03:16 – 04:17: How the name Vavavoom came about
  • 04:34- 07:46: The experience of starting a business straight after uni
  • 08:08 - 12:00: Alex’s advice for budding videographers
  • 12:26 - 14:45: Some of Alex’s favourite projects
  • 15:19 - 19:21: Why businesses need to use video in marketing
  • 19:52 - 22:02: Ways to work with Alex
  • 22:26 - 25:22: How Alex helps her clients feel comfortable on video
  • 27:20 - 31:05: The inspiration for parody Christmas songs
  • 31:29 – 33:00: Why Alex attends networking events
  • 33:58 - 36:07: How to be more creative

Useful Links


]]>df440cb6-b5c7-44ae-b514-545c95bb77d0Thu, 17 Jul 2025 19:00:00 +010036:04falsefull3553The Apple Cart: S3, E4: How to be Creative and Have More Fun in BusinessThe Apple Cart: S3, E4: How to be Creative and Have More Fun in BusinessWelcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business.

In this episode, your host, Gudrun Lauret, is joined by Evelyn Irwin, a content and copy writer. She runs Lucky Lark, where she specialises in working with wellness businesses.

She tells Gudrun how she got started, why she chose to work in copywriting and support wellness businesses, and how she came up with the branding for Lucky Lark.

They discuss the importance of mental health and wellbeing, why traditional employment isn't for everyone and why you should put yourself first.

Evelyn also shares why she enjoys networking, her passion for singing and how to have more fun on social media and in business.

Timestamps

  • 00:41– 01:37: About the Lucky Lark brand
  • 01:38 - 03:22: How Evelyn started her business
  • 03:56 - 05:32: What it’s like having a business mentor
  • 06:00 – 07:15: Advice on how to start a creative business
  • 07:40 - 09:10: How Evelyn got into copywriting
  • 09:24 - 11:26: Why Evelyn niched into wellbeing
  • 13:59-15:05: How to juggle two jobs
  • 15:46 - 16:43: The Benefits of Business Networking
  • 18:10 – 20:15: The kinds of projects Evelyn enjoys
  • 22:17 - 23:16: How to be more creative

Useful Links


]]>Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business.

In this episode, your host, Gudrun Lauret, is joined by Evelyn Irwin, a content and copy writer. She runs Lucky Lark, where she specialises in working with wellness businesses.

She tells Gudrun how she got started, why she chose to work in copywriting and support wellness businesses, and how she came up with the branding for Lucky Lark.

They discuss the importance of mental health and wellbeing, why traditional employment isn't for everyone and why you should put yourself first.

Evelyn also shares why she enjoys networking, her passion for singing and how to have more fun on social media and in business.

Timestamps

  • 00:41– 01:37: About the Lucky Lark brand
  • 01:38 - 03:22: How Evelyn started her business
  • 03:56 - 05:32: What it’s like having a business mentor
  • 06:00 – 07:15: Advice on how to start a creative business
  • 07:40 - 09:10: How Evelyn got into copywriting
  • 09:24 - 11:26: Why Evelyn niched into wellbeing
  • 13:59-15:05: How to juggle two jobs
  • 15:46 - 16:43: The Benefits of Business Networking
  • 18:10 – 20:15: The kinds of projects Evelyn enjoys
  • 22:17 - 23:16: How to be more creative

Useful Links


]]>35d8a633-9f89-41ed-b014-c7446fcf9f12Thu, 10 Jul 2025 19:00:00 +010025:51falsefull3443The Apple Cart: S3, E3: The Power of Great Ideas for Business GrowthThe Apple Cart: S3, E3: The Power of Great Ideas for Business GrowthWelcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Jodie Newman.

Jodie is the founding owner of the Business Allotment – the place where businesses grow, creatively. She helps business owners move away from business-as-usual thinking to a creative approach and business-as-unusual thinking that helps the business be distinct, stand out and be memorable. Jodie is the author of Build Your Business on Ideas.

She tells Gudrun how her schooldays inspired her first interest in creativity, how she started the Business Allotment and how she got into the business of ideas.

Jodie explains how she became an author and public speaker, how she describes what she does and what she’d do if she wasn’t running her own business.

Gudrun asks Jodie to share her thoughts on doing things differently in business and how to embrace your creative side.

Timestamps      

  • 01:16 – 05:52: How Jodie started The Business Allotment
  • 06:35 - 07:08: Why the shed is a place for people to belong   
  • 07:24 - 11:27: How Jodie got into the business of ideas      
  • 12:43 - 14:33: How Jodie describes what she does      
  • 15:03 - 16:21: What Jodie would do if she wasn’t running her business      
  • 16:41 -19:18: The benefits of business networking  
  • 19:34 - 25:20: Being an author and public speaker     
  • 25:42– 31:38: Why you should do things differently in business   
  • 32:23 - 37:01: How to be more creative in business

Useful Links


]]>Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Jodie Newman.

Jodie is the founding owner of the Business Allotment – the place where businesses grow, creatively. She helps business owners move away from business-as-usual thinking to a creative approach and business-as-unusual thinking that helps the business be distinct, stand out and be memorable. Jodie is the author of Build Your Business on Ideas.

She tells Gudrun how her schooldays inspired her first interest in creativity, how she started the Business Allotment and how she got into the business of ideas.

Jodie explains how she became an author and public speaker, how she describes what she does and what she’d do if she wasn’t running her own business.

Gudrun asks Jodie to share her thoughts on doing things differently in business and how to embrace your creative side.

Timestamps      

  • 01:16 – 05:52: How Jodie started The Business Allotment
  • 06:35 - 07:08: Why the shed is a place for people to belong   
  • 07:24 - 11:27: How Jodie got into the business of ideas      
  • 12:43 - 14:33: How Jodie describes what she does      
  • 15:03 - 16:21: What Jodie would do if she wasn’t running her business      
  • 16:41 -19:18: The benefits of business networking  
  • 19:34 - 25:20: Being an author and public speaker     
  • 25:42– 31:38: Why you should do things differently in business   
  • 32:23 - 37:01: How to be more creative in business

Useful Links


]]>79f0abc5-ee2a-457d-89b3-ef89de5f434dThu, 03 Jul 2025 19:00:00 +010041:54falsefull3333The Apple Cart: S3, E2: How to be a More Versatile CreativeThe Apple Cart: S3, E2: How to be a More Versatile CreativeWelcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Nick Field.

Nick is an actor, a voiceover artist, a presenter, and a comedian from London. He's been hosting a music show on Essex radio station Phoenix FM since 2007.

He moved into voiceovers and acting work in the mid 2010s, voicing over 500 online commercials and information videos.

He’s been in six feature films on Amazon Prime, worked with the BBC, ITV and Channel 4, and made his stand-up comedy debut in 2023. He’s also been a magazine columnist and event speaker and host.

As well as sharing his journey into the worlds of voiceover, acting, presenting and comedy, Nick generously gives his advice on how others can do the same thing.

He talks about why a regional accent can be an advantage, the importance of community and how to find work. Gudrun asks Nick how people can be more creative, and they talk about why your biggest asset is being yourself.

Timestamps

  • 01:59- 04:44: How Nick became a radio presenter
  • 04:52 - 08:45: Moving into voiceover work
  • 10:35 - 15:32: How Nick became an actor
  • 16:14 – 18:25 Advice for becoming a voiceover artist
  • 18:32 – 19:50: Getting into acting
  • 19:58 – 22:26: Accidentally becoming a stand-up comedian
  • 23:01 – 25:50: Does a regional accent matter these days?
  • 26:28 -32:02: Nick’s comedy style
  • 32:22- 35:31: How to be more creative

Useful Links


]]>Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Nick Field.

Nick is an actor, a voiceover artist, a presenter, and a comedian from London. He's been hosting a music show on Essex radio station Phoenix FM since 2007.

He moved into voiceovers and acting work in the mid 2010s, voicing over 500 online commercials and information videos.

He’s been in six feature films on Amazon Prime, worked with the BBC, ITV and Channel 4, and made his stand-up comedy debut in 2023. He’s also been a magazine columnist and event speaker and host.

As well as sharing his journey into the worlds of voiceover, acting, presenting and comedy, Nick generously gives his advice on how others can do the same thing.

He talks about why a regional accent can be an advantage, the importance of community and how to find work. Gudrun asks Nick how people can be more creative, and they talk about why your biggest asset is being yourself.

Timestamps

  • 01:59- 04:44: How Nick became a radio presenter
  • 04:52 - 08:45: Moving into voiceover work
  • 10:35 - 15:32: How Nick became an actor
  • 16:14 – 18:25 Advice for becoming a voiceover artist
  • 18:32 – 19:50: Getting into acting
  • 19:58 – 22:26: Accidentally becoming a stand-up comedian
  • 23:01 – 25:50: Does a regional accent matter these days?
  • 26:28 -32:02: Nick’s comedy style
  • 32:22- 35:31: How to be more creative

Useful Links


]]>784b3a41-1c6b-4ca5-bd13-f21138548cbaThu, 26 Jun 2025 19:00:00 +010040:28falsefull3223The Apple Cart: S3, E1: How to Always be Yourself in BusinessThe Apple Cart: S3, E1: How to Always be Yourself in BusinessWelcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business.

In this episode, your host, Gudrun Lauret, is joined by Jenny Fox to talk about how to always be yourself in business. Jenny is the creative director and brand strategist of Studio Bifrost, a creative collective based in Nottingham.

She has over two decades of experience with everyone from startups to global brands, as well as her network of trusted colleagues.

She also helps purpose-led organisations reach more people and increase their positive impact on the world through expertly crafted branding and marketing materials.

Jenny and Gudrun talk about their experiences of business networking, both in-person and online, and how to find the right groups for you. Jenny explains how she got started in self-employment and how she’s evolved into what she does today.

Gudrun and Jenny explore running a business with ADHD, chronic health issues or a busy personal life, and how to strike the right balance. They also discuss how to be more creative, and why the pursuit of perfection isn’t the way to do it.

Timestamps      

  • 02:43-05:31: The Benefits of Business Networking Groups
  • 18:00 – 28:23: How Jenny Started Studio Bifrost
  • 29:53 - 40:07: Running a Business with ADHD 
  • 45:23- 50:54: How to be More Creative

Useful Links


]]>Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business.

In this episode, your host, Gudrun Lauret, is joined by Jenny Fox to talk about how to always be yourself in business. Jenny is the creative director and brand strategist of Studio Bifrost, a creative collective based in Nottingham.

She has over two decades of experience with everyone from startups to global brands, as well as her network of trusted colleagues.

She also helps purpose-led organisations reach more people and increase their positive impact on the world through expertly crafted branding and marketing materials.

Jenny and Gudrun talk about their experiences of business networking, both in-person and online, and how to find the right groups for you. Jenny explains how she got started in self-employment and how she’s evolved into what she does today.

Gudrun and Jenny explore running a business with ADHD, chronic health issues or a busy personal life, and how to strike the right balance. They also discuss how to be more creative, and why the pursuit of perfection isn’t the way to do it.

Timestamps      

  • 02:43-05:31: The Benefits of Business Networking Groups
  • 18:00 – 28:23: How Jenny Started Studio Bifrost
  • 29:53 - 40:07: Running a Business with ADHD 
  • 45:23- 50:54: How to be More Creative

Useful Links


]]>a2736c00-859b-41a4-aa3c-24b62392bc50Thu, 19 Jun 2025 19:00:00 +010056:49truefull3113The Apple Cart: S2, E6: Being More Creative and Confident as a Service-Based BusinessThe Apple Cart: S2, E6: Being More Creative and Confident as a Service-Based BusinessWelcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business.

In this episode, your host, Gudrun Lauret, is joined by Louise Sverud.

Louise is a multilingual business specialist. Originally from Sweden, Louise now lives in Lanzarote, where she supports her international clients, many of whom are in the education field.

She holds an MSc in Psychology and is an expert in interpersonal communication and cultural intelligence. She describes herself as “Your Business Mum” - helping busy entrepreneurs grow their business.

Louise explains how she helps her clients, how being multilingual helps, and why she likes to meet with her clients face to face. She also shares her journey from Sweden to Lanzarote.

Louise has a fabulous Instagram feed, and shares her top tips on how to be creative and confident with it for your own business.

She also explains why as a small business owner you don't always need to listen to the experts, and how to be brave, confident and confident in business.

Timestamps

  • 01:15 – 04:05: How Louise ended up running her business in The Canaries
  • 04:16 – 06:50: The support Louise provides to her clients
  • 12:49 – 16:49: Using Instagram when you’re a service-based business
  • 19:05 –20:48: Why you shouldn’t always listen to the experts
  • 24:22 –26:14: A simple trick Louise uses to stand out
  • 27:18 – 30:20: How to be brave and try new things

Useful Links


]]>Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business.

In this episode, your host, Gudrun Lauret, is joined by Louise Sverud.

Louise is a multilingual business specialist. Originally from Sweden, Louise now lives in Lanzarote, where she supports her international clients, many of whom are in the education field.

She holds an MSc in Psychology and is an expert in interpersonal communication and cultural intelligence. She describes herself as “Your Business Mum” - helping busy entrepreneurs grow their business.

Louise explains how she helps her clients, how being multilingual helps, and why she likes to meet with her clients face to face. She also shares her journey from Sweden to Lanzarote.

Louise has a fabulous Instagram feed, and shares her top tips on how to be creative and confident with it for your own business.

She also explains why as a small business owner you don't always need to listen to the experts, and how to be brave, confident and confident in business.

Timestamps

  • 01:15 – 04:05: How Louise ended up running her business in The Canaries
  • 04:16 – 06:50: The support Louise provides to her clients
  • 12:49 – 16:49: Using Instagram when you’re a service-based business
  • 19:05 –20:48: Why you shouldn’t always listen to the experts
  • 24:22 –26:14: A simple trick Louise uses to stand out
  • 27:18 – 30:20: How to be brave and try new things

Useful Links


]]>8da1307c-0b86-4205-b1e5-20f2cd4a4f22Thu, 24 Apr 2025 19:00:00 +010033:30falsefull2662The Apple Cart: S2, E5: How Accepting Expert Help Makes You a Stronger LeaderThe Apple Cart: S2, E5: How Accepting Expert Help Makes You a Stronger LeaderWelcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business.

In this episode, your host, Gudrun Lauret, is joined by Rod McMillan.

Rod is a professional Non-Exec Director, investor, business development and performance improvement specialist.

He is experienced in helping business owners and leaders with strategy, people, organisation structure, finance and commercial problem resolution.

Rod believes that business success is always about strategy, finance and people. He’s an active supporter of Hope for Children and a qualified analyst using The Predictive Index for psychometric personality profiling and cognitive testing.

Rod explains why you should ask for help with your business, and why doing so will make you a stronger leader.

He and Gudrun discuss the benefits of working in person in an office environment, and how you can be more creative in your approach to business.

Timestamps

  • 03:00 – 05:45: Why you should ask for help with your business before it’s too late
  • 09:11 – 11:42: How Rod’s experiences with a business mentor inspired him to do the same
  • 19:30 – 22:30: How mentors and business owners in need of help find each other
  • 28:35 – 31:15: Why business owners should attend conferences
  • 31:55 – 35:13: Why you need in-person office experience to be a better leader
  • 36:00 - 42:25: How to be more creative with your approach to business

Useful Links


]]>Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business.

In this episode, your host, Gudrun Lauret, is joined by Rod McMillan.

Rod is a professional Non-Exec Director, investor, business development and performance improvement specialist.

He is experienced in helping business owners and leaders with strategy, people, organisation structure, finance and commercial problem resolution.

Rod believes that business success is always about strategy, finance and people. He’s an active supporter of Hope for Children and a qualified analyst using The Predictive Index for psychometric personality profiling and cognitive testing.

Rod explains why you should ask for help with your business, and why doing so will make you a stronger leader.

He and Gudrun discuss the benefits of working in person in an office environment, and how you can be more creative in your approach to business.

Timestamps

  • 03:00 – 05:45: Why you should ask for help with your business before it’s too late
  • 09:11 – 11:42: How Rod’s experiences with a business mentor inspired him to do the same
  • 19:30 – 22:30: How mentors and business owners in need of help find each other
  • 28:35 – 31:15: Why business owners should attend conferences
  • 31:55 – 35:13: Why you need in-person office experience to be a better leader
  • 36:00 - 42:25: How to be more creative with your approach to business

Useful Links


]]>5a45bfeb-cb95-41c5-9ac8-098b1dea61aaThu, 17 Apr 2025 19:00:00 +010045:18falsefull2552The Apple Cart: S2, E4: How to Find Creativity Regardless of Your IndustryThe Apple Cart: S2, E4: How to Find Creativity Regardless of Your IndustryWelcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business.

In this episode, your host, Gudrun Lauret, is joined by Natalie Pithers.

Natalie is the founder of Genealogy Stories and the Curious Descendants Club. Alongside that, she works as the Head of Change & Comms at SoG (the Society of Genealogists).

She’s passionate about helping people to write and share their ancestors' stories, to ensure their incredible family history discoveries are not forgotten.

Club members delve into social history and hone their writing skills to share those stories.

Natalie explains why genealogy is a creative hobby, and the importance of finding a creative outlet as a small business owner.

She and Gudrun also discuss the benefits of attending conferences, both for business more broadly and for your specific niche. Plus, Natalie shares her tips for finding creativity.

Timestamps

  • 01:31 – 03:35: Natalie’s interest in genealogy
  • 04:14 – 07:06: Why amateur genealogists like the family-history-as-stories approach
  • 08:04 – 09:06 Finding women’s voices in history
  • 10:03 – 10:24: How genealogy can be a creative hobby
  • 15:55 – 17:30: How entrepreneurs are more creative than they realise
  • 18:50 – 23:00: Why business owners should go to conferences and events
  • 24:03 – 25:24: Why you should consider industry-specific events
  • 27:25 – 29:35 Natalie’s advice to anyone wanting to research their family history
  • 30:02 – 32:07 Natalie’s advice to business owners lacking creativity

Useful Links


]]>Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business.

In this episode, your host, Gudrun Lauret, is joined by Natalie Pithers.

Natalie is the founder of Genealogy Stories and the Curious Descendants Club. Alongside that, she works as the Head of Change & Comms at SoG (the Society of Genealogists).

She’s passionate about helping people to write and share their ancestors' stories, to ensure their incredible family history discoveries are not forgotten.

Club members delve into social history and hone their writing skills to share those stories.

Natalie explains why genealogy is a creative hobby, and the importance of finding a creative outlet as a small business owner.

She and Gudrun also discuss the benefits of attending conferences, both for business more broadly and for your specific niche. Plus, Natalie shares her tips for finding creativity.

Timestamps

  • 01:31 – 03:35: Natalie’s interest in genealogy
  • 04:14 – 07:06: Why amateur genealogists like the family-history-as-stories approach
  • 08:04 – 09:06 Finding women’s voices in history
  • 10:03 – 10:24: How genealogy can be a creative hobby
  • 15:55 – 17:30: How entrepreneurs are more creative than they realise
  • 18:50 – 23:00: Why business owners should go to conferences and events
  • 24:03 – 25:24: Why you should consider industry-specific events
  • 27:25 – 29:35 Natalie’s advice to anyone wanting to research their family history
  • 30:02 – 32:07 Natalie’s advice to business owners lacking creativity

Useful Links


]]>e34755f3-fa99-4848-8da1-d0554d6b52d2Thu, 10 Apr 2025 19:00:00 +010036:05falsefull2442The Apple Cart: S2, E3: Tips for Business Growth: Live Shows, Books and EventsThe Apple Cart: S2, E3: Tips for Business Growth: Live Shows, Books and EventsWelcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business.

In this episode, your host, Gudrun Lauret, is joined by Tim Lewis.

Tim is an author, sometime travel YouTuber and the host of two podcasts: Book Chat Live and Oh No, Not Another Live Show, where he and his co-host Christelle Lerryn speak to guests from all walks of life.

Despite never mastering learning how to sell books using social media, Tim has acquired a huge array of important connections from those platforms.

He’s also well-known on the international conference circuit, and loves to share his experiences and knowledge with everyone he meets.

Tim tells Gudrun why business owners should try live video, and shares his top tools to do so. He also talks through the benefits of having a podcast and what that can do for your business.

He also explains how attending conferences can lead to business growth, why you should consider writing a book, and how to leverage it to make money.

Timestamps

  • 02:25 – 04:48: What Tim likes about the live video format for content
  • 08:20 – 12:24: The tech you need to get started with video creation
  • 13:30 – 15:54: Why Tim goes to lot of business conferences
  • 17:30 - 22:20: The conferences Tim recommends
  • 24:04 – 31:14: Why Tim recommends writing a business book
  • 35:00 - 37:17: Using a podcast strategically

Useful Links


]]>Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business.

In this episode, your host, Gudrun Lauret, is joined by Tim Lewis.

Tim is an author, sometime travel YouTuber and the host of two podcasts: Book Chat Live and Oh No, Not Another Live Show, where he and his co-host Christelle Lerryn speak to guests from all walks of life.

Despite never mastering learning how to sell books using social media, Tim has acquired a huge array of important connections from those platforms.

He’s also well-known on the international conference circuit, and loves to share his experiences and knowledge with everyone he meets.

Tim tells Gudrun why business owners should try live video, and shares his top tools to do so. He also talks through the benefits of having a podcast and what that can do for your business.

He also explains how attending conferences can lead to business growth, why you should consider writing a book, and how to leverage it to make money.

Timestamps

  • 02:25 – 04:48: What Tim likes about the live video format for content
  • 08:20 – 12:24: The tech you need to get started with video creation
  • 13:30 – 15:54: Why Tim goes to lot of business conferences
  • 17:30 - 22:20: The conferences Tim recommends
  • 24:04 – 31:14: Why Tim recommends writing a business book
  • 35:00 - 37:17: Using a podcast strategically

Useful Links


]]>b1ee1e9a-ebe4-4329-8f20-91d4501ce22cThu, 03 Apr 2025 19:00:00 +010044:49falsefull2332The Apple Cart: S2, E2: How to be Disruptive and Stand out With Your MarketingThe Apple Cart: S2, E2: How to be Disruptive and Stand out With Your MarketingWelcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business.

In this episode, your host, Gudrun Lauret, is joined by Stephen McCormick.

Stephen is an MSP Community Influencer and Marketing Expert based in Birmingham. He has over a decade of experience working in IT, he’s an active member of the Tech Tribe.

He’s a strong advocate for wellbeing for small business owners. He’s also a digital content creator, presenter, a regular at events in the managed services channel, and a very prolific world traveller.

Gudrun and Steve talk about how you can be disruptive in business, especially with your marketing, and why business owners are scared of the thought of giving it a go.

They also talk about how to communicate your value and the pros and cons of using AI in marketing and business, as well as why it might just be part of a natural evolution of how we do research.

Timestamps

  • 00:45 – 02:54: What an MSP is, and why your small business might need one
  • 03:54 – 08:18: How businesses in traditional sectors can use marketing to stand out
  • 08:57 – 11:57: Why business owners are afraid to be disruptive
  • 13:45 – 18:36: How to communicate your value
  • 21:59 – 24:15: Being creative with video
  • 24:57 – 29:14: The power of collaborative thinking
  • 31:01 – 35:52: The pros and cons of AI in marketing
  • 36:20 – 38:01: Stephen’s health journey

Useful Links


]]>Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business.

In this episode, your host, Gudrun Lauret, is joined by Stephen McCormick.

Stephen is an MSP Community Influencer and Marketing Expert based in Birmingham. He has over a decade of experience working in IT, he’s an active member of the Tech Tribe.

He’s a strong advocate for wellbeing for small business owners. He’s also a digital content creator, presenter, a regular at events in the managed services channel, and a very prolific world traveller.

Gudrun and Steve talk about how you can be disruptive in business, especially with your marketing, and why business owners are scared of the thought of giving it a go.

They also talk about how to communicate your value and the pros and cons of using AI in marketing and business, as well as why it might just be part of a natural evolution of how we do research.

Timestamps

  • 00:45 – 02:54: What an MSP is, and why your small business might need one
  • 03:54 – 08:18: How businesses in traditional sectors can use marketing to stand out
  • 08:57 – 11:57: Why business owners are afraid to be disruptive
  • 13:45 – 18:36: How to communicate your value
  • 21:59 – 24:15: Being creative with video
  • 24:57 – 29:14: The power of collaborative thinking
  • 31:01 – 35:52: The pros and cons of AI in marketing
  • 36:20 – 38:01: Stephen’s health journey

Useful Links


]]>4047babb-a5a1-4ce3-8b92-c275f9d4d78dThu, 27 Mar 2025 19:00:00 +010040:14falsefull2222The Apple Cart: S2, E1: How to Balance Life and Business on Your Own TermsThe Apple Cart: S2, E1: How to Balance Life and Business on Your Own TermsWelcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Lenka Koppova.

Lenka is a Marketing Therapist for coaches and health & wellbeing professionals. She helps them to create businesses that enable them to live their dream lives.

She helps them to use digital marketing strategically so they can grow their business (without feeling overwhelmed) in a way that sustains their business long-term.

She’s on a mission to help them bring more fun and joy into their marketing to be able to create a thriving business that fulfils all their dreams!

In this episode, Lenka shares her story of moving from The Czech Republic to the UK and back again, how she balances her business and her life in a way that works for her, and what it looks like in practice when you put both of those first.

Lenka also shares her thoughts on how business owners can be more disruptive and where to start and she and Gudrun discuss their differing approaches to social media but why they both agree that you need to follow a wide variety of people.

Timestamps

  • 0:33 – 03:16: How Lenka does things differently
  • 05:18 –08:57: Lenka’s experience of becoming self-employed
  • 09:22 – 11:45: What putting your life first looks like in reality
  • 12:04 - 14:46: Advice for people wanting to be disruptive in life or business
  • 18:11 – 20:20: Why you need a variety of people to follow on social media
  • 23:01 – 31:00 Why I decided to leave Newcastle and move to rural France
  • 38:03 – 40:47: How Lenka takes her cat in her camper van

Useful Links


]]>Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Lenka Koppova.

Lenka is a Marketing Therapist for coaches and health & wellbeing professionals. She helps them to create businesses that enable them to live their dream lives.

She helps them to use digital marketing strategically so they can grow their business (without feeling overwhelmed) in a way that sustains their business long-term.

She’s on a mission to help them bring more fun and joy into their marketing to be able to create a thriving business that fulfils all their dreams!

In this episode, Lenka shares her story of moving from The Czech Republic to the UK and back again, how she balances her business and her life in a way that works for her, and what it looks like in practice when you put both of those first.

Lenka also shares her thoughts on how business owners can be more disruptive and where to start and she and Gudrun discuss their differing approaches to social media but why they both agree that you need to follow a wide variety of people.

Timestamps

  • 0:33 – 03:16: How Lenka does things differently
  • 05:18 –08:57: Lenka’s experience of becoming self-employed
  • 09:22 – 11:45: What putting your life first looks like in reality
  • 12:04 - 14:46: Advice for people wanting to be disruptive in life or business
  • 18:11 – 20:20: Why you need a variety of people to follow on social media
  • 23:01 – 31:00 Why I decided to leave Newcastle and move to rural France
  • 38:03 – 40:47: How Lenka takes her cat in her camper van

Useful Links


]]>3d94c0da-5b13-43a4-88e0-551a41dde616Thu, 20 Mar 2025 19:00:00 +010042:46falsefull2112The Apple Cart, S1, E6: Creative Solutions and Peer Support for Better Business SparkleThe Apple Cart, S1, E6: Creative Solutions and Peer Support for Better Business SparkleWelcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Susanna Reay.

Susanna is an award-winning authority business mentor, author and speaker who brings creative, streamlined solutions into SMBs. Trained in both design and business strategy, she is able to decode complex ideas into profitable, scalable offers.

Susanna is the author of The Introvert Way® Roadmap, with a second book in the works. She developed the Sparkle Frameworks® which form part of her programmes and serve as a catalyst for growth for clients who integrate them into their businesses.

Susanna talks through her business model and what she means when she says 'creative solutions'. She also shares how her background and previous experience give her a unique perspective on her clients' challenges.

She and Gudrun talk about why and how to find a business coach and why you should ask your peers for help and support. Susanna explains why she thinks positioning is key, especially if you want to be acknowledged as an expert.

She explains the inspiration behind her recent online conference and what made it different and disruptive, and shares her thoughts on how business owners can be more creative.

Timestamps

  • 00:45 – 02:20: What Susanna means by creative solutions
  • 03:00 – 05:44: How Susanna came up with her particular business model
  • 07:44 – 10:03: Why you need to listen to your peers and ask for help
  • 11:37 – 16:47: Why you need to be discerning when looking for a business coach
  • 19:45: 24:30: The importance of positioning
  • 27:41 – 38:01: Susanna’s disruptive online conference, Super-Fast Authority
  • 44:20 - 45:25 : Susanna’s advice to someone wanting to more creative in business

Useful Links


]]>Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Susanna Reay.

Susanna is an award-winning authority business mentor, author and speaker who brings creative, streamlined solutions into SMBs. Trained in both design and business strategy, she is able to decode complex ideas into profitable, scalable offers.

Susanna is the author of The Introvert Way® Roadmap, with a second book in the works. She developed the Sparkle Frameworks® which form part of her programmes and serve as a catalyst for growth for clients who integrate them into their businesses.

Susanna talks through her business model and what she means when she says 'creative solutions'. She also shares how her background and previous experience give her a unique perspective on her clients' challenges.

She and Gudrun talk about why and how to find a business coach and why you should ask your peers for help and support. Susanna explains why she thinks positioning is key, especially if you want to be acknowledged as an expert.

She explains the inspiration behind her recent online conference and what made it different and disruptive, and shares her thoughts on how business owners can be more creative.

Timestamps

  • 00:45 – 02:20: What Susanna means by creative solutions
  • 03:00 – 05:44: How Susanna came up with her particular business model
  • 07:44 – 10:03: Why you need to listen to your peers and ask for help
  • 11:37 – 16:47: Why you need to be discerning when looking for a business coach
  • 19:45: 24:30: The importance of positioning
  • 27:41 – 38:01: Susanna’s disruptive online conference, Super-Fast Authority
  • 44:20 - 45:25 : Susanna’s advice to someone wanting to more creative in business

Useful Links


]]>d0cc5036-67de-402d-9ded-1090119347beThu, 20 Feb 2025 19:00:00 +010047:30falsefull1661The Apple Cart: S1, E5: Niches, Coaching and Conferences: How to Grow a Modern BusinessThe Apple Cart: S1, E5: Niches, Coaching and Conferences: How to Grow a Modern BusinessWelcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Amanda Webb.

Amanda calls herself an analytics geek and is based in the Republic of Ireland. She is a digital marketing ROI and analytics mentor, trainer & consultant and helps her clients to get more ROI from your digital marketing.

The former host of the long-running and successful Digital Coffee Show, she now hosts the Analytics Show, a live video show delving into all things marketing and analytics.

Amanda explains exactly what an analytics geek is and how she found herself niching into the subject. She and Gudrun talk extensively about their experiences of business coaching and why entrepreneurs should consider investing in it.

They also talk about attending business conferences and the benefits of being an attendee. This show was recorded just before Christmas 2024, so Amanda shares how she builds a unique advent calendar every year!

Timestamps

  • 04:49- 06:01: What is an analytics geek
  • 06:11 – 08:59: How Amanda niched into analytics
  • 09:55 – 11:49: The benefits of business coaching
  • 14:57 – 18:30: Amanda’s experiences with live video shows
  • 19:51 – 22:39: Novelty advent calendars
  • 24:26 – 27:58: Why business owners should go to conferences
  • 32:38 – 34:47: Amanda’s creative hobbies

Useful Links


]]>Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Amanda Webb.

Amanda calls herself an analytics geek and is based in the Republic of Ireland. She is a digital marketing ROI and analytics mentor, trainer & consultant and helps her clients to get more ROI from your digital marketing.

The former host of the long-running and successful Digital Coffee Show, she now hosts the Analytics Show, a live video show delving into all things marketing and analytics.

Amanda explains exactly what an analytics geek is and how she found herself niching into the subject. She and Gudrun talk extensively about their experiences of business coaching and why entrepreneurs should consider investing in it.

They also talk about attending business conferences and the benefits of being an attendee. This show was recorded just before Christmas 2024, so Amanda shares how she builds a unique advent calendar every year!

Timestamps

  • 04:49- 06:01: What is an analytics geek
  • 06:11 – 08:59: How Amanda niched into analytics
  • 09:55 – 11:49: The benefits of business coaching
  • 14:57 – 18:30: Amanda’s experiences with live video shows
  • 19:51 – 22:39: Novelty advent calendars
  • 24:26 – 27:58: Why business owners should go to conferences
  • 32:38 – 34:47: Amanda’s creative hobbies

Useful Links


]]>f4572087-d4cd-4bbe-bdf1-e8779837e0e4Thu, 13 Feb 2025 19:00:00 +010041:48falsefull1551The Apple Cart: S1, E4: How to Build a Comfy Business That Works for YouThe Apple Cart: S1, E4: How to Build a Comfy Business That Works for YouWelcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Laura Robinson.

Laura is a marketing and copywriting mentor for online business owners. She helps business owners to sell their online services, programmes, courses and memberships with ease, confidence and joy.

She is also the author of The Comfy Business Playbook, a self-guided manual for creating a business that fits around your life and your needs, rather than the other way round.

Laura explains why she decided to start her own copywriting business, why she prefers Voxer to Zoom and how she came up with the business model she uses today.

She also discusses how she accidentally became the author of a book and how it helps people to think about their own companies. Laura also shares her thoughts on how business owners can be more creative.

Timestamps

  • 01:44 – 04:02: Why creatives struggle to price and sell their services
  • 04:33 – 07:37: Why Laura uses Voxer for client calls
  • 08:45 – 10:52: Why traditional employment doesn’t work for everyone
  • 12:16 –15:21: Why Laura wrote her book, The Comfy Business Playbook
  • 16:20 – 18:58: Why you don’t have to strive for a six-figure business
  • 21:43 – 25:53 Laura’s business model
  • 28:28 - 29:36: How business owners can be more creative

Useful Links


]]>Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Laura Robinson.

Laura is a marketing and copywriting mentor for online business owners. She helps business owners to sell their online services, programmes, courses and memberships with ease, confidence and joy.

She is also the author of The Comfy Business Playbook, a self-guided manual for creating a business that fits around your life and your needs, rather than the other way round.

Laura explains why she decided to start her own copywriting business, why she prefers Voxer to Zoom and how she came up with the business model she uses today.

She also discusses how she accidentally became the author of a book and how it helps people to think about their own companies. Laura also shares her thoughts on how business owners can be more creative.

Timestamps

  • 01:44 – 04:02: Why creatives struggle to price and sell their services
  • 04:33 – 07:37: Why Laura uses Voxer for client calls
  • 08:45 – 10:52: Why traditional employment doesn’t work for everyone
  • 12:16 –15:21: Why Laura wrote her book, The Comfy Business Playbook
  • 16:20 – 18:58: Why you don’t have to strive for a six-figure business
  • 21:43 – 25:53 Laura’s business model
  • 28:28 - 29:36: How business owners can be more creative

Useful Links


]]>98e5c7d0-04e6-44c7-8654-d9fa2b914092Thu, 06 Feb 2025 19:00:00 +010030:11falsefull1441The Apple Cart: S1, E3: How to be a Novelist and Content Marketer and Explore CreativityThe Apple Cart: S1, E3: How to be a Novelist and Content Marketer and Explore CreativityWelcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Kristina Adams.

Kristina is the author of 18 novels, 3 books for writers, and too many blog posts to count. She publishes mother/daughter ghost stories as K.C.Adams. She also works part-time as a content marketer.

When she’s not writing, she’s playing with her dog, inflicting cooking experiments on her boyfriend or attempting to keep the contents of her greenhouse alive.

Kristina talks extensively about her experiences as an author and non-fiction writer, explaining how and why she decided to self-publish her work, and where she gets her ideas.

She and Gudrun also talk about content marketing, how to do it better and how to use it as a creative outlet. They also both discuss openly and honestly about the challenges of running a business while living with a chronic health condition.

Kristina also shares her thoughts on how to explore your own creativity and the different ways to do so.

Timestamps

  • 03:32 – 05:15: Where Kristina gets her ideas from
  • 05:29 – 10:37: Why consistency is important for your characters
  • 13:19 – 15:20: Kristina’s non-fiction writing, and why she stopped doing it
  • 15:28 – 18:50: Kristina’s experiences of self-publishing
  • 24:16 - 25:23: Experimenting with content marketing as a way of being creative
  • 26:05 - 29:04: Why you should share behind the scenes content
  • 35:01 – 37:50: Running a business with a chronic health condition
  • 46:11 – 48:35: Kristina’s advice on how to start exploring your own creativity
  • 50:06 - 52:49: Physical exercise for stress relief
  • 56:56 - 59:09: The different ways you can be creative

Useful Links


]]>Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Kristina Adams.

Kristina is the author of 18 novels, 3 books for writers, and too many blog posts to count. She publishes mother/daughter ghost stories as K.C.Adams. She also works part-time as a content marketer.

When she’s not writing, she’s playing with her dog, inflicting cooking experiments on her boyfriend or attempting to keep the contents of her greenhouse alive.

Kristina talks extensively about her experiences as an author and non-fiction writer, explaining how and why she decided to self-publish her work, and where she gets her ideas.

She and Gudrun also talk about content marketing, how to do it better and how to use it as a creative outlet. They also both discuss openly and honestly about the challenges of running a business while living with a chronic health condition.

Kristina also shares her thoughts on how to explore your own creativity and the different ways to do so.

Timestamps

  • 03:32 – 05:15: Where Kristina gets her ideas from
  • 05:29 – 10:37: Why consistency is important for your characters
  • 13:19 – 15:20: Kristina’s non-fiction writing, and why she stopped doing it
  • 15:28 – 18:50: Kristina’s experiences of self-publishing
  • 24:16 - 25:23: Experimenting with content marketing as a way of being creative
  • 26:05 - 29:04: Why you should share behind the scenes content
  • 35:01 – 37:50: Running a business with a chronic health condition
  • 46:11 – 48:35: Kristina’s advice on how to start exploring your own creativity
  • 50:06 - 52:49: Physical exercise for stress relief
  • 56:56 - 59:09: The different ways you can be creative

Useful Links


]]>61f8728b-e0db-4dd5-a151-f37a108bb5b8Thu, 30 Jan 2025 19:00:00 +010001:00:52truefull1331The Apple Cart: S1, E2: The Evolution of Creativity in the Time of AIThe Apple Cart: S1, E2: The Evolution of Creativity in the Time of AIWelcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Laura Pearman.

Laura is a Personal Branding Consultant for experts, leaders and business owners. She specialises in empowering female leaders to elevate their personal brands and achieve industry impact.

She achieves this with blend of strategic insight and creative vision and has a commitment to authenticity and excellence.

This is a wide-ranging and candid chat between two old friends. Gudrun and Laura discuss their own experiences of growing up in the north east of England, the changes in the music and arts and the potential for change.

They discuss the impact of AI on creativity and how artists should harness it. They explore how the boundaries of imagination might change and how we can all be more creative.

Timestamps

  • 06:43 - 07:38: How political upheaval leads to periods of intense creativity
  • 07:40 – 09:50: The future of the local music scene
  • 14:50 - :16:43: Opportunities for young musicians
  • 17:05 –21:30 The impact of AI on artistic endeavours
  • 23:25 – 21:11: Will AI bring about the end of social media?
  • 35:40 – 40:25: Everybody is creative
  • 41:27 – 44:26: Different ways to explore your creativity
  • 46:00 - 47:33: Humans are inherently creative

Useful Links


]]>Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Laura Pearman.

Laura is a Personal Branding Consultant for experts, leaders and business owners. She specialises in empowering female leaders to elevate their personal brands and achieve industry impact.

She achieves this with blend of strategic insight and creative vision and has a commitment to authenticity and excellence.

This is a wide-ranging and candid chat between two old friends. Gudrun and Laura discuss their own experiences of growing up in the north east of England, the changes in the music and arts and the potential for change.

They discuss the impact of AI on creativity and how artists should harness it. They explore how the boundaries of imagination might change and how we can all be more creative.

Timestamps

  • 06:43 - 07:38: How political upheaval leads to periods of intense creativity
  • 07:40 – 09:50: The future of the local music scene
  • 14:50 - :16:43: Opportunities for young musicians
  • 17:05 –21:30 The impact of AI on artistic endeavours
  • 23:25 – 21:11: Will AI bring about the end of social media?
  • 35:40 – 40:25: Everybody is creative
  • 41:27 – 44:26: Different ways to explore your creativity
  • 46:00 - 47:33: Humans are inherently creative

Useful Links


]]>a1cb67a3-227b-4e4f-8f73-1714ace598e8Thu, 23 Jan 2025 19:00:00 +010058:44falsefull1221The Apple Cart: S1,E1: How to be Bolder and Braver with Your MarketingThe Apple Cart: How to be Bolder and Braver with Your MarketingWelcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Janine Coombes.

Janine is a marketing coach and an offer positioning expert for coach-shaped-people. She’s worked with big brands like EE, Orange and Europcar.

She has a business degree, a post-graduate marketing diploma (CIM Dip) and regularly speaks on stages like Atomicon, You Are The Media and MarketEd.Live.

In this episode, Gudrun asks Janine to share her unique approach to marketing herself, how it helps her to stand out and how stepping out of her comfort zone has led to her speaking on conference stages.

Janine explains the inspiration that led her to writing her first book, “The Easy Yes” why she chose the micro book format and how this leads onto the potential for more books later on. Finally, she shares her advice for any business owners who want to be more creative.

Timestamps

  • 01:35 – 06:04: The Secret Marketing Show
  • 08:53 – 09:36: How Janine’s approach to marketing helps her to stand out
  • 10:00 – 11:06: Why business owners need to be brave
  • 11:35 – 14:30: The business benefits of attending conferences
  • 18:33 – 21:05: What speaking on stages has done for Janine’s business
  • 23:22 – 26:29: Janine’s new book, “The Easy Yes”
  • 26:43 – 28:52: Why she chose the micro book model
  • 31:14 – 33:38: Janine’s advice to people who want to get more creative

Useful Links


]]>Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Janine Coombes.

Janine is a marketing coach and an offer positioning expert for coach-shaped-people. She’s worked with big brands like EE, Orange and Europcar.

She has a business degree, a post-graduate marketing diploma (CIM Dip) and regularly speaks on stages like Atomicon, You Are The Media and MarketEd.Live.

In this episode, Gudrun asks Janine to share her unique approach to marketing herself, how it helps her to stand out and how stepping out of her comfort zone has led to her speaking on conference stages.

Janine explains the inspiration that led her to writing her first book, “The Easy Yes” why she chose the micro book format and how this leads onto the potential for more books later on. Finally, she shares her advice for any business owners who want to be more creative.

Timestamps

  • 01:35 – 06:04: The Secret Marketing Show
  • 08:53 – 09:36: How Janine’s approach to marketing helps her to stand out
  • 10:00 – 11:06: Why business owners need to be brave
  • 11:35 – 14:30: The business benefits of attending conferences
  • 18:33 – 21:05: What speaking on stages has done for Janine’s business
  • 23:22 – 26:29: Janine’s new book, “The Easy Yes”
  • 26:43 – 28:52: Why she chose the micro book model
  • 31:14 – 33:38: Janine’s advice to people who want to get more creative

Useful Links


]]>dd53a7e3-40ef-487b-8b54-41a578fddbe5Thu, 16 Jan 2025 19:00:00 +010036:25falsefull1111Episode 0: Welcome to The Apple CartEpisode 0: Welcome to The Apple CartIn this short intro, host of The Apple Cart, Gudrun Lauret, explains what you can expect from the show.

Find out more about Gudrun on her website or connect with her on LinkedIn.

]]>In this short intro, host of The Apple Cart, Gudrun Lauret, explains what you can expect from the show.

Find out more about Gudrun on her website or connect with her on LinkedIn.

]]>635f222c-ea2c-4b49-8c41-76315a9a75caThu, 09 Jan 2025 19:00:00 +010003:41falsetrailer11