<![CDATA[The Artisan CEO]]>467a44aa-ecd0-5d8e-8d58-37ad3979a438Fri, 16 Jan 2026 17:45:09 +0000Captivate.fmAbby Grace Springmannhttps://artwork.captivate.fm/678d473f-2caf-46f4-a19f-f17f793d18dd/w5J9obZt06DQQBkm1AcQMHRK.jpgThe Artisan CEOAbby Grace SpringmannAbby Grace SpringmannYou started your business because you love photography… but when it comes to the marketing, strategy, and admin side of things? It’s slowly killing the joy you once found in your craft. You worry that too much structure will throttle your ability to think creatively…but as it turns out, strategy isn’t suffocating- it’s freeing! And “profit” isn’t a dirty, four-letter word- it’s an essential ingredient in making sure your business runs well and serves the needs of everyone in your sphere of influence- your clients, your loved one, and you. Join brand photographer Abby Grace to learn how to cultivate both sides of creative entrepreneurship- being an artist AND a CEO.https://abbygracephotography.com/podcastfalseserialnopodcastHow to relocate your photography business - an interview with Angie McPhersonHow to relocate your photography business - an interview with Angie McPhersonOn this episode, I’m interviewing fellow brand photographer Angie Janine, talking all about growing a photography business in a brand-new city. We’ll be covering the “quiet groundwork” Angie did before her recent move to a completely different part of the country, and her momentum-builder content strategy once she landed, and together we’re exploring the question, “If you had to start in a new market tomorrow, what should you do first?”

Resources mentioned:

  1. Angie's website - https://angiemcpherson.com/
  2. Angie's Instagram - https://www.instagram.com/angiejanine/
  3. Angie's Podcast - https://angiemcpherson.com/podcast
  4. Abby Grace Instagram - https://www.instagram.com/abbygracephoto/
  5. abbygrace.co/podcast

]]>On this episode, I’m interviewing fellow brand photographer Angie Janine, talking all about growing a photography business in a brand-new city. We’ll be covering the “quiet groundwork” Angie did before her recent move to a completely different part of the country, and her momentum-builder content strategy once she landed, and together we’re exploring the question, “If you had to start in a new market tomorrow, what should you do first?”

Resources mentioned:

  1. Angie's website - https://angiemcpherson.com/
  2. Angie's Instagram - https://www.instagram.com/angiejanine/
  3. Angie's Podcast - https://angiemcpherson.com/podcast
  4. Abby Grace Instagram - https://www.instagram.com/abbygracephoto/
  5. abbygrace.co/podcast

]]>710e40b6-942b-455b-a03e-6e9328376491Wed, 03 Dec 2025 04:00:00 -050035:03falsefull6556The Art of a Brand Story - an interview with Brittany DewberryThe Art of a Brand Story - an interview with Brittany DewberryOn this episode,  we’re diving into the art of telling your brand story. We’ll be covering what a brand story actually is, how it differs from your bio or elevator pitch, and how crafting yours can help you sell without ever feeling “salesy.” We’ll also be answering the question of “How do you talk about what you do without sounding like a walking resumé?”

Resources mentioned:


]]>On this episode,  we’re diving into the art of telling your brand story. We’ll be covering what a brand story actually is, how it differs from your bio or elevator pitch, and how crafting yours can help you sell without ever feeling “salesy.” We’ll also be answering the question of “How do you talk about what you do without sounding like a walking resumé?”

Resources mentioned:


]]>e7b42e85-98cb-4825-a29c-3f3da97d8996Wed, 05 Nov 2025 04:00:00 -050031:04falsefull64467 Signs You’re Undercharging — And Losing Profit7 Signs You’re Undercharging — And Losing ProfitOn this episode, we’ll be talking about the pricing red flags that MANY photographers are waving without ever realizing it. We’ll be covering how you’re probably undercharging, and why your clients actually WANT to pay higher prices for what you offer. Make sure you hit subscribe so you never miss an episode, as we get into the seven red flags you might be flying.

Resources mentioned:


]]>On this episode, we’ll be talking about the pricing red flags that MANY photographers are waving without ever realizing it. We’ll be covering how you’re probably undercharging, and why your clients actually WANT to pay higher prices for what you offer. Make sure you hit subscribe so you never miss an episode, as we get into the seven red flags you might be flying.

Resources mentioned:


]]>59966160-ae34-4f4e-9158-56703048134cThu, 28 Aug 2025 04:00:00 -050022:28falsefull6336Google Can’t Find You? SEO Magic with Sara DunnGoogle Can’t Find You? SEO Magic with Sara DunnOn this episode, I’m talking with search engine expert Sara Dunn of Sara Does SEO all about how to get found on Google. Sara is dropping some serious wisdom and practical insight into steps you can take TODAY to increase your visibility on search engines, along with a few unexpected sources of traffic you’ve probably overlooked.

Resources mentioned:


]]>On this episode, I’m talking with search engine expert Sara Dunn of Sara Does SEO all about how to get found on Google. Sara is dropping some serious wisdom and practical insight into steps you can take TODAY to increase your visibility on search engines, along with a few unexpected sources of traffic you’ve probably overlooked.

Resources mentioned:


]]>ac1d937a-cc8f-4246-a2c2-4e3a34380232Thu, 10 Jul 2025 04:00:00 -050044:38falsefull6226How you’re self-sabotaging your marketingHow you’re self-sabotaging your marketingOn this episode, we’re talking about how you might be self-sabotaging your own marketing by clinging to the old, 'what used to work' marketing strategies of yore. We’ll be covering why what got you here won't get you there—and how to adapt a fresh approach you’re actually excited to walk out from week to week.

Resources mentioned:


]]>On this episode, we’re talking about how you might be self-sabotaging your own marketing by clinging to the old, 'what used to work' marketing strategies of yore. We’ll be covering why what got you here won't get you there—and how to adapt a fresh approach you’re actually excited to walk out from week to week.

Resources mentioned:


]]>060bfb6a-ee10-4c52-b00e-9784d2185605Mon, 30 Jun 2025 04:00:00 -050021:15falsefull6116Let's restart (Season 6 trailer)Let's restart (Season 6 trailer)We're hitting the "restart" button after a series of life events led to a six-month podcast hiatus- a quick explainer on where we've been and what's been going on, and why I'm all the more fired up as a result to get this podcast into your ears on a regular basis.

]]>We're hitting the "restart" button after a series of life events led to a six-month podcast hiatus- a quick explainer on where we've been and what's been going on, and why I'm all the more fired up as a result to get this podcast into your ears on a regular basis.

]]>a1776a41-2570-4d5b-b825-6af17c62ea03Tue, 18 Mar 2025 04:00:00 -050004:29falsefull66Lessons from maternity leaveLessons from maternity leaveOn this episode, we’ll be talking about lessons learned from maternity leave. I’m a third-time mom but this was my first pregnancy, so I’ll be sharing my takeaways from my first postpartum experience during leave through the lens of a small business owner.

Resources mentioned:


]]>On this episode, we’ll be talking about lessons learned from maternity leave. I’m a third-time mom but this was my first pregnancy, so I’ll be sharing my takeaways from my first postpartum experience during leave through the lens of a small business owner.

Resources mentioned:


]]>4d359a5f-e7ce-41ad-92fa-da7ca3dc7f43Mon, 07 Oct 2024 04:00:00 -050020:40falsefull5665How to crush a podcast interview, with Aurora GregoryHow to crush a podcast interview, with Aurora GregoryOn this episode, we’ll be talking about how to crush a podcast interview with speaking coach Aurora Gregory- if you’ve been invited to be a guest on someone else’s show, listen up. Aurora’s dropping serious wisdom on how to serve well and leave a lasting impression on both the host and their audience, solidifying your position as an expert and a gracious guest.

Resources mentioned:


]]>On this episode, we’ll be talking about how to crush a podcast interview with speaking coach Aurora Gregory- if you’ve been invited to be a guest on someone else’s show, listen up. Aurora’s dropping serious wisdom on how to serve well and leave a lasting impression on both the host and their audience, solidifying your position as an expert and a gracious guest.

Resources mentioned:


]]>a9940fca-1cd4-41c1-ad32-33b892fb9d8bFri, 27 Sep 2024 04:00:00 -050046:15falsefull5555AI for Photographers - An Interview with Brittany LongAI for Photographers - An Interview with Brittany LongOn this episode, we’ll be talking about using AI to help streamline your business- from copywriting prompts to repurposing content, AI expert Brittany Long is walking us through through how to employ ChatGPT to get more done in less time, without compromising on quality or sound like a robot.

Resources mentioned:


]]>On this episode, we’ll be talking about using AI to help streamline your business- from copywriting prompts to repurposing content, AI expert Brittany Long is walking us through through how to employ ChatGPT to get more done in less time, without compromising on quality or sound like a robot.

Resources mentioned:


]]>26962ddb-84e2-4b70-892d-477ebd8ff5f3Wed, 18 Sep 2024 04:00:00 -050042:13falsefull5445How to Prepare for Maternity Leave - An Interview with Yael BendahanHow to Prepare for Maternity Leave - An Interview with Yael BendahanOn this episode, I’m interviewing Yael Bendahan about how to prepare your business for maternity leave without losing all the momentum you’ve built up. We’re covering practical ways to bring in revenue as a service provider while you’re on leave, and how to insulate your business to weather the need to take time off, whether that’s for new kids, sudden family emergencies, or something else entirely.

Resources mentioned:


]]>On this episode, I’m interviewing Yael Bendahan about how to prepare your business for maternity leave without losing all the momentum you’ve built up. We’re covering practical ways to bring in revenue as a service provider while you’re on leave, and how to insulate your business to weather the need to take time off, whether that’s for new kids, sudden family emergencies, or something else entirely.

Resources mentioned:


]]>cbae89fc-3d1f-4c49-b956-5b67cb28d0f9Fri, 06 Sep 2024 04:00:00 -050049:40falsefull5335Becoming a Creative Educator - An Interview with Laylee EmadiBecoming a Creative Educator - An Interview with Laylee EmadiOn this episode, I’ve got one of the leading voices on creative education, Laylee Emadi- in this conversation, we explore how to unearth your zone of genius as a new educator, testing material before you head for the stage, what makes for a strong speaker application, and so much more!

Resources mentioned:


]]>On this episode, I’ve got one of the leading voices on creative education, Laylee Emadi- in this conversation, we explore how to unearth your zone of genius as a new educator, testing material before you head for the stage, what makes for a strong speaker application, and so much more!

Resources mentioned:


]]>3f265704-614d-49b0-b5fe-a9798d411b32Wed, 07 Aug 2024 04:00:00 -050034:24falsefull52255 key takeaways from a $24k mastermind week5 key takeaways from a $24k mastermind weekOn this episode, I’m sharing my five biggest takeaways from the in-person mastermind event I attended last month. We’ll be covering both tactical, practical advice I picked up as well as a couple larger mindset shifts I’ve had, and I’m sharing our plans for the podcast over the next few months!

Resources mentioned:


]]>On this episode, I’m sharing my five biggest takeaways from the in-person mastermind event I attended last month. We’ll be covering both tactical, practical advice I picked up as well as a couple larger mindset shifts I’ve had, and I’m sharing our plans for the podcast over the next few months!

Resources mentioned:


]]>3802be48-926d-4b3b-9482-7170089a03a2Fri, 21 Jun 2024 04:00:00 -050026:49falsefull5115Our Adoption Journey, Part 1Our Adoption Journey, Part 1On this episode, I’ll be sharing our experience of adoption with our first son! Our two boys, Felix and Teddy, both joined our family through the gift of adoption, and both have different stories in terms of how the process went, so I wanted to devote one episode to each of our boys’s stories in order to do them justice.

Resources mentioned:


]]>On this episode, I’ll be sharing our experience of adoption with our first son! Our two boys, Felix and Teddy, both joined our family through the gift of adoption, and both have different stories in terms of how the process went, so I wanted to devote one episode to each of our boys’s stories in order to do them justice.

Resources mentioned:


]]>591269aa-07c3-4668-9b03-33227ba96925Fri, 08 Mar 2024 04:00:00 -050050:33falsebonus413134What Donor Milk Taught Me About MarketingWhat Donor Milk Taught Me About MarketingOn this episode, we’ll be talking about what donor breastmilk taught me about marketing my small business! Little bit of an unconventional subject, but there’s a zinger of a lesson to be learned here that you don’t want to miss.

Resources mentioned:


]]>On this episode, we’ll be talking about what donor breastmilk taught me about marketing my small business! Little bit of an unconventional subject, but there’s a zinger of a lesson to be learned here that you don’t want to miss.

Resources mentioned:


]]>d2a7d516-3a5e-473a-82f4-b41db217b81dThu, 22 Feb 2024 04:00:00 -050031:08falsefull412124What to Do When a Launch FlopsWhat to Do When a Launch FlopsOn this episode, we’ll be talking about a recent failure we experienced in business. Why it happened, what we’ve learned, and how we’re moving forward instead of staying stuck dwelling on what went wrong.

Resources mentioned:


]]>On this episode, we’ll be talking about a recent failure we experienced in business. Why it happened, what we’ve learned, and how we’re moving forward instead of staying stuck dwelling on what went wrong.

Resources mentioned:


]]>81f605e8-a143-482d-9bdb-4e551bda7b10Thu, 08 Feb 2024 04:00:00 -050025:42falsefull411114How to Turn Off Work and Be More PresentHow to Turn Off Work and Be More PresentOn this episode, we’ll be talking about how to turn off work when you’re not in the office in order to be more present for life happening around you. We’ll be covering the three practical steps I take to limit screen time to not only preserve time with my family, but to keep me from sinking into the endless loop of thinking about work 24/7. That’s a tall order as a small business owner, so let’s dig in.

Resources mentioned:


*Please note that these are affiliate links and that we do earn a small commission. We wouldn't recommend anything that we don't personally use, so please know that these are items we love!

]]>On this episode, we’ll be talking about how to turn off work when you’re not in the office in order to be more present for life happening around you. We’ll be covering the three practical steps I take to limit screen time to not only preserve time with my family, but to keep me from sinking into the endless loop of thinking about work 24/7. That’s a tall order as a small business owner, so let’s dig in.

Resources mentioned:


*Please note that these are affiliate links and that we do earn a small commission. We wouldn't recommend anything that we don't personally use, so please know that these are items we love!

]]>f143d3e3-62e4-43a7-96db-55e93a03cc5aWed, 31 Jan 2024 04:00:00 -050027:50falsefull410104How Play Fuels Creativity- An Interview with Wendy ConklinHow Play Fuels Creativity- An Interview with Wendy ConklinOn this episode, I’m speaking with Wendy Conklin of Chair Whimsy- Wendy is one of the most creative people I’ve ever met, one look at her website or socials and you’ll get exactly what I mean. Wendy is a chair designer and educator, and after being lucky enough to work with Wendy on the photographs for her recent book, I knew I needed to have her on the show to talk about the importance of PLAYING, something we so often deny ourselves, and how play fuels creativity. I learned so much during our conversation, I can’t wait for you to hear from Wendy!

Resources mentioned:


*Please note that these are affiliate links and that we do earn a small commission. We wouldn't recommend anything that we don't personally use, so please know that these are items we love!

]]>On this episode, I’m speaking with Wendy Conklin of Chair Whimsy- Wendy is one of the most creative people I’ve ever met, one look at her website or socials and you’ll get exactly what I mean. Wendy is a chair designer and educator, and after being lucky enough to work with Wendy on the photographs for her recent book, I knew I needed to have her on the show to talk about the importance of PLAYING, something we so often deny ourselves, and how play fuels creativity. I learned so much during our conversation, I can’t wait for you to hear from Wendy!

Resources mentioned:


*Please note that these are affiliate links and that we do earn a small commission. We wouldn't recommend anything that we don't personally use, so please know that these are items we love!

]]>4f4df8b5-623e-4052-b385-6d618b37d717Tue, 23 Jan 2024 04:00:00 -050050:48falsefull4994My Marketing PlaybookMy Marketing PlaybookOn this episode, we’ll be talking about my marketing playbook! I’m spilling how and where I market my brand photography business, and I’ve been really intentional about making sure social media ISN’T my main source of attraction. Saddle up, because this episode is gonna be GOOD.

Resources mentioned:


]]>On this episode, we’ll be talking about my marketing playbook! I’m spilling how and where I market my brand photography business, and I’ve been really intentional about making sure social media ISN’T my main source of attraction. Saddle up, because this episode is gonna be GOOD.

Resources mentioned:


]]>03c1f960-e844-4098-965a-9f54fc9b8085Thu, 11 Jan 2024 04:00:00 -050024:16falsefull4884My Year-end Planning ProcessMy Year-end Planning ProcessOn this episode, we’ll be talking about how to plan out your year in manageable, bite-size chunks so that you can actually make progress on those big goals you’ve been moving from one year to the next! We’ll be covering the exact process Matt and I use to run our own year-end meeting, the same one I teach my BPA students, so that you can head into January feeling capable and confident, instead of overwhelmed or listless. 

Resources mentioned:


*Please note that these are affiliate links and that we do earn a small commission. We wouldn't recommend anything that we don't personally use, so please know that these are items we love!

]]>On this episode, we’ll be talking about how to plan out your year in manageable, bite-size chunks so that you can actually make progress on those big goals you’ve been moving from one year to the next! We’ll be covering the exact process Matt and I use to run our own year-end meeting, the same one I teach my BPA students, so that you can head into January feeling capable and confident, instead of overwhelmed or listless. 

Resources mentioned:


*Please note that these are affiliate links and that we do earn a small commission. We wouldn't recommend anything that we don't personally use, so please know that these are items we love!

]]>6b5b070d-fec6-472a-870c-97a2b2dbd713Wed, 03 Jan 2024 04:00:00 -050028:30falsefull4774BONUS: 8.5 Years of Waiting, RedeemedBONUS: 8.5 Years of Waiting, RedeemedOn this episode, I’ve got some personal news that I’ve been waiting a really, really long time to share, and it still doesn’t feel real that I get to share this with you now!

Resources mentioned:


]]>On this episode, I’ve got some personal news that I’ve been waiting a really, really long time to share, and it still doesn’t feel real that I get to share this with you now!

Resources mentioned:


]]>84232152-3925-4219-b7d0-ba0c05b3f410Thu, 21 Dec 2023 04:00:00 -050028:36falsebonus4774You Need an Email Signature- Here’s What to Put In ItYou Need an Email Signature- Here’s What to Put In ItOn this episode, we’ll be talking about email signatures, because somehow in the year 2023, I STILL get emails from folks who don’t have one. We’ll be covering why you need one, and more importantly, exactly what needs to be included. I’ve got a link for my favorite Chrome plugin to keep your signature feeling polished.

Resources mentioned:


]]>On this episode, we’ll be talking about email signatures, because somehow in the year 2023, I STILL get emails from folks who don’t have one. We’ll be covering why you need one, and more importantly, exactly what needs to be included. I’ve got a link for my favorite Chrome plugin to keep your signature feeling polished.

Resources mentioned:


]]>39aafa9b-67e3-47a4-9d4e-dfd173b8daf7Wed, 18 Oct 2023 04:00:00 -050017:33falsefull4664Recap: Beyond The Bridal SuiteRecap: Beyond The Bridal SuiteOn this episode, I’m rounding up the biggest takeaways from last weeks’ Beyond The Bridal Suite challenge, a weeklong free lesson series teaching tired, burned out wedding photographers how to replace even just a few of their weddings with brand photography, without needing to book a hundred+ sessions. If you missed the challenge? Consider this your TLDR, cliff notes version!

Resources mentioned:


*Please note that these are affiliate links and that we do earn a small commission. We wouldn't recommend anything that we don't personally use, so please know that these are items we love!

]]>On this episode, I’m rounding up the biggest takeaways from last weeks’ Beyond The Bridal Suite challenge, a weeklong free lesson series teaching tired, burned out wedding photographers how to replace even just a few of their weddings with brand photography, without needing to book a hundred+ sessions. If you missed the challenge? Consider this your TLDR, cliff notes version!

Resources mentioned:


*Please note that these are affiliate links and that we do earn a small commission. We wouldn't recommend anything that we don't personally use, so please know that these are items we love!

]]>fd36d565-1060-416c-82f0-490b7bfa26edTue, 03 Oct 2023 04:00:00 -050031:00falsebonus44Stop Waiting For PermissionStop Waiting For PermissionOn this episode, we’ll be talking about how to stop waiting for permission before you go after the big goals on your dream list. I’m covering how to prep and pre-vet your ideas to give them the best chance of success, and why a “no” isn’t the end of the line.

Resources mentioned:


*Please note that these are affiliate links and that we do earn a small commission. We wouldn't recommend anything that we don't personally use, so please know that these are items we love!

]]>On this episode, we’ll be talking about how to stop waiting for permission before you go after the big goals on your dream list. I’m covering how to prep and pre-vet your ideas to give them the best chance of success, and why a “no” isn’t the end of the line.

Resources mentioned:


*Please note that these are affiliate links and that we do earn a small commission. We wouldn't recommend anything that we don't personally use, so please know that these are items we love!

]]>33bd22b9-b512-49eb-84cb-5cf46043f56fWed, 20 Sep 2023 04:00:00 -050028:30falsefull4554Should I Run FB Ads for Photography? An interview with Ashley BraswellShould I Run FB Ads for Photography? An interview with Ashley BraswellThis episode is a conversation with with my friend Ashley Braswell, FB ads expert and founder of The Paid Ad Academy, and we’re talking all about running paid ads for service-based businesses (something I’ve been dismissive of for a long time!). Spoiler alert, she totally changed my perspective on spending money on Facebook ads when it comes to high-ticket offers like brand sessions.

Resources mentioned:


]]>This episode is a conversation with with my friend Ashley Braswell, FB ads expert and founder of The Paid Ad Academy, and we’re talking all about running paid ads for service-based businesses (something I’ve been dismissive of for a long time!). Spoiler alert, she totally changed my perspective on spending money on Facebook ads when it comes to high-ticket offers like brand sessions.

Resources mentioned:


]]>015e9836-ffd0-4c09-86a8-911eda32bfb4Tue, 12 Sep 2023 04:00:00 -050029:36falsefull4444Recording Vocals for an EP- Here’s What I LearnedRecording Vocals for an EP- Here’s What I LearnedOn this episode, we’ll be talking about what it looks like to adapt your style or approach to fit the creative needs of a project- I recently had the opportunity to participate in recording sessions for a new single our church worship team just released, and along the way I learned a LOT about the importance of teamwork, flexibility, and humility, especially when listening back on the work we put in. Today we’ll be dissecting the uncomfortable-for-some truth of why your own personal photographic style isn’t always king when it comes to the work you do for your clients.

Resources mentioned:


]]>On this episode, we’ll be talking about what it looks like to adapt your style or approach to fit the creative needs of a project- I recently had the opportunity to participate in recording sessions for a new single our church worship team just released, and along the way I learned a LOT about the importance of teamwork, flexibility, and humility, especially when listening back on the work we put in. Today we’ll be dissecting the uncomfortable-for-some truth of why your own personal photographic style isn’t always king when it comes to the work you do for your clients.

Resources mentioned:


]]>7d7a1f07-133b-4d16-b803-1e5e22f04b32Tue, 05 Sep 2023 04:00:00 -050038:57falsefull4334Sales Call Mindset HurdlesSales Call Mindset HurdlesOn this episode, we’ll be talking about the S-word- Selling. It’s a topic that makes a lot of artists want to hide or take a shower, but what if I told you that your prospects actually WANT you to sell to them? We’ll be covering the main hurdles photographers face when it comes to selling and how to finally get over them so you can serve your clients and get paid well for it.

Resources mentioned:


*Please note that these are affiliate links and that we do earn a small commission. We wouldn't recommend anything that we don't personally use, so please know that these are items we love!

]]>On this episode, we’ll be talking about the S-word- Selling. It’s a topic that makes a lot of artists want to hide or take a shower, but what if I told you that your prospects actually WANT you to sell to them? We’ll be covering the main hurdles photographers face when it comes to selling and how to finally get over them so you can serve your clients and get paid well for it.

Resources mentioned:


*Please note that these are affiliate links and that we do earn a small commission. We wouldn't recommend anything that we don't personally use, so please know that these are items we love!

]]>d5e0de59-c670-40c1-bc3c-bb456ed55337Tue, 29 Aug 2023 04:00:00 -050022:28falsefull4224Happy Birthday TACEO!Happy Birthday TACEO!On this episode we’re celebrating the podcast’s first birthday with a look at lessons learned from my first year of podcasting, and where we’re planning to take the podcast in year 2!

Resources mentioned:


]]>On this episode we’re celebrating the podcast’s first birthday with a look at lessons learned from my first year of podcasting, and where we’re planning to take the podcast in year 2!

Resources mentioned:


]]>52261b49-ac7e-4c06-9476-f7dbafd32ee1Tue, 22 Aug 2023 04:00:00 -050022:46falsefull4114How to Receive CriticismHow to Receive CriticismOn this episode, we’ll be talking about how to receive criticism, whether that’s constructive criticism or… less than constructive. We’ll be covering how to process feedback that makes you feel sick, glean what you can, and keep it from completely consuming you for days on end.

Resources mentioned:


]]>On this episode, we’ll be talking about how to receive criticism, whether that’s constructive criticism or… less than constructive. We’ll be covering how to process feedback that makes you feel sick, glean what you can, and keep it from completely consuming you for days on end.

Resources mentioned:


]]>20d54119-3fb2-4e4b-ac8f-eb9a958f3efdWed, 19 Jul 2023 04:00:00 -050025:20falsefull312123Why I Joined a MastermindWhy I Joined a MastermindOn this episode, we’ll be talking about the concept of masterminds- we’ll be covering what they are, why I joined one, and what to look for in a mastermind you’re considering signing up for.

Resources mentioned:


*Please note that these are affiliate links and that we do earn a small commission. We wouldn't recommend anything that we don't personally use, so please know that these are items we love!

]]>On this episode, we’ll be talking about the concept of masterminds- we’ll be covering what they are, why I joined one, and what to look for in a mastermind you’re considering signing up for.

Resources mentioned:


*Please note that these are affiliate links and that we do earn a small commission. We wouldn't recommend anything that we don't personally use, so please know that these are items we love!

]]>ec72f3a2-711a-4b26-ba83-e6064a55f1e8Wed, 12 Jul 2023 04:00:00 -050027:16falsefull311113When to Update Your Brand PhotographsWhen to Update Your Brand PhotographsOn this episode, we’re talking about reading the signs of when it’s time to update your brand photographs- this episode is for anyone who runs a creative small business, whether you’re a photographer, copywriter, calligrapher, butcher, baker, or candlestick maker. We’ll be covering the telltale signs that you need an appointment with your brand photographer, so you can keep your brand assets fresh and your audience engaged.

Resources mentioned:


]]>On this episode, we’re talking about reading the signs of when it’s time to update your brand photographs- this episode is for anyone who runs a creative small business, whether you’re a photographer, copywriter, calligrapher, butcher, baker, or candlestick maker. We’ll be covering the telltale signs that you need an appointment with your brand photographer, so you can keep your brand assets fresh and your audience engaged.

Resources mentioned:


]]>40d941ca-a12f-4236-837b-2a4b145f0e97Thu, 06 Jul 2023 04:00:00 -050020:23falsefull310103Working with Your SpouseWorking with Your SpouseOn this episode, we’ll be talking about running a business with and working alongside your spouse! I’m so grateful my husband Matt is joining me for this episode- we’ll be covering how we made the decision to work together, how it started, how it’s going, and lessons learned along the way. Buckle up- this is a good one.

Resources mentioned:


]]>On this episode, we’ll be talking about running a business with and working alongside your spouse! I’m so grateful my husband Matt is joining me for this episode- we’ll be covering how we made the decision to work together, how it started, how it’s going, and lessons learned along the way. Buckle up- this is a good one.

Resources mentioned:


]]>73af8d76-cc3e-41cc-8501-29ae59c5ac02Wed, 28 Jun 2023 04:00:00 -050046:28falsefull3993How to Onboard Your Brand ClientsHow to Onboard Your Brand ClientsOn this episode, we’ll be talking about onboarding new brand clients- how to welcome them into your pipeline and set you both up for success, resulting in a noticeable improvement in their experience AND the final product. And the best news is that you can almost completely automate the process!! 

Resources mentioned:


*Please note that these are affiliate links and that we do earn a small commission. We wouldn't recommend anything that we don't personally use, so please know that these are items we love!

]]>On this episode, we’ll be talking about onboarding new brand clients- how to welcome them into your pipeline and set you both up for success, resulting in a noticeable improvement in their experience AND the final product. And the best news is that you can almost completely automate the process!! 

Resources mentioned:


*Please note that these are affiliate links and that we do earn a small commission. We wouldn't recommend anything that we don't personally use, so please know that these are items we love!

]]>b36ab13c-1f63-4f2c-888a-48fb7fbe5dd2Wed, 21 Jun 2023 04:00:00 -050024:34falsefull3883How to Have Great Conversations at ConferencesHow to Have Great Conversations at ConferencesOn this episode, we’ll be talking about how to have great conversations at conferences and in-person industry events. We’ll be covering the do’s and don’ts of conversation-starting questions, and I’ve got a list of ten great starters to help you have more in depth, impactful conversations, even if it’s the first time you’re meeting someone.

]]>On this episode, we’ll be talking about how to have great conversations at conferences and in-person industry events. We’ll be covering the do’s and don’ts of conversation-starting questions, and I’ve got a list of ten great starters to help you have more in depth, impactful conversations, even if it’s the first time you’re meeting someone.

]]>b86a4f73-4c10-42c3-825f-cf7a3ed7b12eTue, 16 May 2023 04:00:00 -050017:19falsefull3773Bonus Episode: Our Story of InfertilityBonus Episode: Our Story of InfertilityOn this episode, I’ll be sharing our story of infertility- the pain and sorrow, but also the hope and joy that we found as a result. I’ll be covering our journey from beginning to try for a family, through the medical treatments we pursued, through where we are today. So, welcome to a very non-traditional episode of the podcast- I hope it encourages you. 

Thanks for listening- it’s been a joy to share our story up to this point with you. if you’d like to follow along with our journey, you can find me on Instagram @Abbygracephoto.

]]>On this episode, I’ll be sharing our story of infertility- the pain and sorrow, but also the hope and joy that we found as a result. I’ll be covering our journey from beginning to try for a family, through the medical treatments we pursued, through where we are today. So, welcome to a very non-traditional episode of the podcast- I hope it encourages you. 

Thanks for listening- it’s been a joy to share our story up to this point with you. if you’d like to follow along with our journey, you can find me on Instagram @Abbygracephoto.

]]>3604d9dd-0779-4e53-97f3-863ae10b8e0bTue, 02 May 2023 04:00:00 -050028:35falsebonus33Top 5: Worst Investments I’ve Made in BusinessTop 5: Worst Investments I’ve Made in BusinessOn this episode, we’ll be talking about the worst investments I’ve made in my dozen+ years of business! We’ll be covering my biggest regrets when it comes to AGP dollars I’ve spent, and the one investment that may have been a waste of money during my wedding photography days, but that I’d probably still choose to spend on now that I’m a brand photographer.

Resources mentioned:


*Please note that these are affiliate links and that we do earn a small commission. We wouldn't recommend anything that we don't personally use, so please know that these are items we love!

]]>On this episode, we’ll be talking about the worst investments I’ve made in my dozen+ years of business! We’ll be covering my biggest regrets when it comes to AGP dollars I’ve spent, and the one investment that may have been a waste of money during my wedding photography days, but that I’d probably still choose to spend on now that I’m a brand photographer.

Resources mentioned:


*Please note that these are affiliate links and that we do earn a small commission. We wouldn't recommend anything that we don't personally use, so please know that these are items we love!

]]>cf6a14c3-1fdd-4b23-8d92-5279ce20cca3Wed, 19 Apr 2023 04:00:00 -050031:45falsefull3663Top 5: The Best Money I’ve Spent on My BusinessTop 5: The Best Money I’ve Spent on My BusinessOn this episode, we’ll be talking about the best investments I’ve made in my business over the last 13 years…. We’ll be covering where I’ve spent the most money, how it’s paid off, and which investments I’ll be prioritizing this year.

Resources mentioned:


*Please note that these are affiliate links and that we do earn a small commission. We wouldn't recommend anything that we don't personally use, so please know that these are items we love!

]]>On this episode, we’ll be talking about the best investments I’ve made in my business over the last 13 years…. We’ll be covering where I’ve spent the most money, how it’s paid off, and which investments I’ll be prioritizing this year.

Resources mentioned:


*Please note that these are affiliate links and that we do earn a small commission. We wouldn't recommend anything that we don't personally use, so please know that these are items we love!

]]>48c5e4aa-8311-4483-a018-1b4e66ba4173Tue, 11 Apr 2023 13:00:00 -050029:40falsefull3553Nine Hacks to Travel Easier as a PhotographerNine Hacks to Travel Easier as a PhotographerOn this episode, we’ll be talking about travel hacks for brand photographers! We’ll be covering both the best and worst practices I’ve found for traveling long distances for client work, and I’ll be answering the question “how do I make sure I arrive with all my gear in tow and intact?”

Resources mentioned:


*Please note that these are affiliate links and that we do earn a small commission. We wouldn't recommend anything that we don't personally use, so please know that these are items we love!

]]>On this episode, we’ll be talking about travel hacks for brand photographers! We’ll be covering both the best and worst practices I’ve found for traveling long distances for client work, and I’ll be answering the question “how do I make sure I arrive with all my gear in tow and intact?”

Resources mentioned:


*Please note that these are affiliate links and that we do earn a small commission. We wouldn't recommend anything that we don't personally use, so please know that these are items we love!

]]>d5a7a0b2-39a0-48a4-a4e6-82ba6af5851dTue, 04 Apr 2023 04:00:00 -050026:34falsefull3443What a Princess Race Taught Me About BusinessWhat a Princess Race Taught Me About BusinessOn this episode, we’ll be talking about what running 19.3 miles through the Walt Disney World parks taught me about running a business. I’ll be sharing how I finally learned to stop looking over my shoulder, and why I’m actually proud of finishing slower for this year’s race than I did the year before.”

Resources mentioned:


]]>On this episode, we’ll be talking about what running 19.3 miles through the Walt Disney World parks taught me about running a business. I’ll be sharing how I finally learned to stop looking over my shoulder, and why I’m actually proud of finishing slower for this year’s race than I did the year before.”

Resources mentioned:


]]>bb07c789-cc6d-4222-94ce-78b36a399930Wed, 29 Mar 2023 04:00:00 -050025:49falsefull3333Go Home, Imposter Syndrome- You’re DrunkGo Home, Imposter Syndrome- You’re DrunkOn this episode, we’ll be talking about imposter syndrome, that insidious little voice that, if left unchecked, can do untold damage to your business. We’ll be covering how to recognize imposter syndrome at work, the unexpected perks of that voice, and how to stop the “oh my gosh, I’m a complete fraud” spiral when you’re in the midst of a crisis.

Resources mentioned:


]]>On this episode, we’ll be talking about imposter syndrome, that insidious little voice that, if left unchecked, can do untold damage to your business. We’ll be covering how to recognize imposter syndrome at work, the unexpected perks of that voice, and how to stop the “oh my gosh, I’m a complete fraud” spiral when you’re in the midst of a crisis.

Resources mentioned:


]]>7ff290b9-710d-4710-bc50-21b40de42269Mon, 20 Mar 2023 04:00:00 -050021:18falsefull3223Top 5: Automations for Brand PhotographersTop 5: Automations for Brand PhotographersOn this episode, we’ll be talking about the automations that every brand photographer needs built into their business to create a better client experience and stop wasting precious time and energy. We’ll be covering the top 5 automations we use in our business, and the software you can use to implement the same time-saving processes in your own business.

Resources mentioned:


*Please note that these are affiliate links and that we do earn a small commission. We wouldn't recommend anything that we don't personally use, so please know that these are items we love!

]]>On this episode, we’ll be talking about the automations that every brand photographer needs built into their business to create a better client experience and stop wasting precious time and energy. We’ll be covering the top 5 automations we use in our business, and the software you can use to implement the same time-saving processes in your own business.

Resources mentioned:


*Please note that these are affiliate links and that we do earn a small commission. We wouldn't recommend anything that we don't personally use, so please know that these are items we love!

]]>47168f04-93fe-410e-9519-b04612a754e5Mon, 13 Mar 2023 04:00:00 -050023:49falsefull3113BONUS: My Experience at the Marketer’s Heart ConferenceBONUS: My Experience at the Marketer’s Heart ConferenceOn this episode, I’m sharing my review of the Marketer’s Heart 2023 conference that I just attended! We’ll be covering who the conference was for, what I thought of the whole thing, my main takeaways from some of the speakers, and what kind of conference you might want to consider attending this year.

Resources mentioned:


*Please note that these are affiliate links and that we do earn a small commission. We wouldn't recommend anything that we don't personally use, so please know that these are items we love!

]]>On this episode, I’m sharing my review of the Marketer’s Heart 2023 conference that I just attended! We’ll be covering who the conference was for, what I thought of the whole thing, my main takeaways from some of the speakers, and what kind of conference you might want to consider attending this year.

Resources mentioned:


*Please note that these are affiliate links and that we do earn a small commission. We wouldn't recommend anything that we don't personally use, so please know that these are items we love!

]]>27a3e841-8525-47ea-9d3f-a2f74b407a6cThu, 16 Feb 2023 13:45:00 -050031:14falsebonus213132How We’re Handling Childcare as WFH EntrepreneursHow We’re Handling Childcare as WFH EntrepreneursOn this episode, we’ll be talking about how we’ve approached childcare as small business owners who work from home! I’m detailing how our childcare situation has evolved from being childless to having one, then two, and how we’ve gradually incorporated more outside help as our kids get older.

Resources mentioned:


]]>On this episode, we’ll be talking about how we’ve approached childcare as small business owners who work from home! I’m detailing how our childcare situation has evolved from being childless to having one, then two, and how we’ve gradually incorporated more outside help as our kids get older.

Resources mentioned:


]]>1354f35b-6921-406a-b778-d2531f42d68dMon, 23 Jan 2023 11:45:00 -050028:14falsefull212122"But I'm a *Natural Light* Photographer!""But I'm a *Natural Light* Photographer!"On this episode, we’ll be talking about lighting! More specifically, I’m addressing artificial lighting. We’ll be covering the basic equipment EVERY photographer needs to have in their gear bag, and the foundational knowledge that every professional photographer needs to possess in order to serve your clients, no matter what kind of weather mother nature decides to serve up on the day of a shoot!

Resources mentioned:


]]>On this episode, we’ll be talking about lighting! More specifically, I’m addressing artificial lighting. We’ll be covering the basic equipment EVERY photographer needs to have in their gear bag, and the foundational knowledge that every professional photographer needs to possess in order to serve your clients, no matter what kind of weather mother nature decides to serve up on the day of a shoot!

Resources mentioned:


]]>00da4ef8-6f5d-4a23-9946-51e7d5978fa2Tue, 17 Jan 2023 04:00:00 -050024:43falsefull211112BONUS EPISODE- The Evolution of Natalie Franke’s BrandBONUS EPISODE- The Evolution of Natalie Franke’s BrandToday I’ve got a very special bonus episode that I can’t wait for you to hear! On this episode I’m speaking with community leader & author Natalie Franke, who also happened to be my very first brand client ever! Natalie’s new website is HOT off the presses with a complete overhaul of her visual brand- we’re talking a fresh logo, color palette, typography, and spankin new brand photos by yours truly.

In this rare interview-style episode, we’ll be diving into WHY Natalie chose now to overhaul her brand, how she got started (and how she’d MAYBE start in a different order the next time around), the messaging shift in her brand that was the main driving force behind so many of the visual elements, and why she went almost seven years between her last rebrand and this one. 

If you’ve yet to encounter the force of nature and heart that is Natalie Franke, she’s an author, community builder, neuroscience nerd and mama bear for small business.

As one of the founders of the Rising Tide, the Chief Evangelist at HoneyBook, and author of Built to Belong, she leads tens of thousands of independent business owners while fostering a spirit of community over competition around the world.

Resources mentioned:


*Please note that these are affiliate links and that we do earn a small commission. We wouldn't recommend anything that we don't personally use, so please know that these are items we love!

]]>Today I’ve got a very special bonus episode that I can’t wait for you to hear! On this episode I’m speaking with community leader & author Natalie Franke, who also happened to be my very first brand client ever! Natalie’s new website is HOT off the presses with a complete overhaul of her visual brand- we’re talking a fresh logo, color palette, typography, and spankin new brand photos by yours truly.

In this rare interview-style episode, we’ll be diving into WHY Natalie chose now to overhaul her brand, how she got started (and how she’d MAYBE start in a different order the next time around), the messaging shift in her brand that was the main driving force behind so many of the visual elements, and why she went almost seven years between her last rebrand and this one. 

If you’ve yet to encounter the force of nature and heart that is Natalie Franke, she’s an author, community builder, neuroscience nerd and mama bear for small business.

As one of the founders of the Rising Tide, the Chief Evangelist at HoneyBook, and author of Built to Belong, she leads tens of thousands of independent business owners while fostering a spirit of community over competition around the world.

Resources mentioned:


*Please note that these are affiliate links and that we do earn a small commission. We wouldn't recommend anything that we don't personally use, so please know that these are items we love!

]]>597c8461-b218-4d2b-b872-fc3cdcdc6718Thu, 12 Jan 2023 04:00:00 -050058:02falsebonus22Scarcity v. Abundance MindsetScarcity v. Abundance MindsetOn this episode, we’ll be talking about the biggest mental hurdle I’ve encountered as a business owner- the scarcity vs. abundance mindset. I’m not normally one to talk about something as wooly as mindsets, I’m a fact-loving fiend, but there’s research to back-up WHY a mindset of abundance leads to higher levels of satisfaction and happiness. I likely would have quit my business years ago out of sheer discouragement if it weren’t for this crucial shift.

Resources mentioned:


*Please note that these are affiliate links and that we do earn a small commission. We wouldn't recommend anything that we don't personally use, so please know that these are items we love!

]]>On this episode, we’ll be talking about the biggest mental hurdle I’ve encountered as a business owner- the scarcity vs. abundance mindset. I’m not normally one to talk about something as wooly as mindsets, I’m a fact-loving fiend, but there’s research to back-up WHY a mindset of abundance leads to higher levels of satisfaction and happiness. I likely would have quit my business years ago out of sheer discouragement if it weren’t for this crucial shift.

Resources mentioned:


*Please note that these are affiliate links and that we do earn a small commission. We wouldn't recommend anything that we don't personally use, so please know that these are items we love!

]]>80fe469a-59eb-4f96-8ed9-f50e3124f674Mon, 09 Jan 2023 09:45:00 -050029:10falsefull210102Stop Working During Vacation: Here’s HowStop Working During Vacation: Here’s HowOn this episode, we’ll be talking about how to STOP working during vacation! I’m recording this episode in December and a lot of us are currently looking forward to an end of the year hiatus. But I would argue that it doesn’t really count as vacation if you keep sneaking peeks at your laptop and work apps. So on this episode, we’ll be covering how to prepare your inbox and your clients for time away from the office, so you can come back from vacation rested and refilled.

Resources mentioned:


*Please note that these are affiliate links and that we do earn a small commission. We wouldn't recommend anything that we don't personally use, so please know that these are items we love!

]]>On this episode, we’ll be talking about how to STOP working during vacation! I’m recording this episode in December and a lot of us are currently looking forward to an end of the year hiatus. But I would argue that it doesn’t really count as vacation if you keep sneaking peeks at your laptop and work apps. So on this episode, we’ll be covering how to prepare your inbox and your clients for time away from the office, so you can come back from vacation rested and refilled.

Resources mentioned:


*Please note that these are affiliate links and that we do earn a small commission. We wouldn't recommend anything that we don't personally use, so please know that these are items we love!

]]>01c4ff65-bc05-432a-abdb-1ccd592d09dbMon, 12 Dec 2022 04:00:00 -050026:13falsefull2992Do You Actually Need an Email List?Do You Actually Need an Email List?On this episode, we’ll be talking about email lists. They seem to be spoken about as an absolute necessity for small business owners, so today, we’ll be exploring whether or not that’s true, talking through the purpose of a list, so you can decide whether or not it’s time to start collecting email addresses from your audience members.

Resources mentioned:


*Please note that these are affiliate links and that we do earn a small commission. We wouldn't recommend anything that we don't personally use, so please know that these are items we love!

]]>On this episode, we’ll be talking about email lists. They seem to be spoken about as an absolute necessity for small business owners, so today, we’ll be exploring whether or not that’s true, talking through the purpose of a list, so you can decide whether or not it’s time to start collecting email addresses from your audience members.

Resources mentioned:


*Please note that these are affiliate links and that we do earn a small commission. We wouldn't recommend anything that we don't personally use, so please know that these are items we love!

]]>a65ea907-1425-45aa-9739-9f9e9aa175f2Mon, 05 Dec 2022 16:45:00 -050026:22falsefull2882Refilling Your Tank When You’re Burned OutRefilling Your Tank When You’re Burned OutOn this episode, we’ll be talking about burnout- how you got there, why you and I both know you can’t stay there, and how to get out of it. We’ll be walking through several steps you can take to galvanize your work and your soul back to a place of inspiration and creativity, and how to avoid getting there in the first place in the future.

Resources mentioned:


]]>On this episode, we’ll be talking about burnout- how you got there, why you and I both know you can’t stay there, and how to get out of it. We’ll be walking through several steps you can take to galvanize your work and your soul back to a place of inspiration and creativity, and how to avoid getting there in the first place in the future.

Resources mentioned:


]]>bed76a14-0ad2-48e4-8b80-25de814dcfa0Mon, 21 Nov 2022 04:00:00 -050022:18falsefull2772Top 5: Business Books I’ve Ever ReadTop 5: Business Books I’ve Ever ReadOn this Top 5 episode, I’ll be sharing the five best business books I’ve read, why I'd recommend them for you, and the impact they’ve had on my own business. You’ll also get a peek at what’s next on my reading list, in case you care to tag along for the journey!

My Top 5 Books:

  1. Deep Work by Cal Newport*
  2. Seven Habits of Highly Effective People by Stephen Covey*
  3. Creativity, Inc. by Ed Catmull* 
  4. Rest by Alex Soojung-Kim Pang*
  5. Traction ​​by Gino Wickman*

Resources mentioned:


*Please note that these are affiliate links and that we do earn a small commission. We wouldn't recommend anything that we don't personally use, so please know that these are items we love!

]]>On this Top 5 episode, I’ll be sharing the five best business books I’ve read, why I'd recommend them for you, and the impact they’ve had on my own business. You’ll also get a peek at what’s next on my reading list, in case you care to tag along for the journey!

My Top 5 Books:

  1. Deep Work by Cal Newport*
  2. Seven Habits of Highly Effective People by Stephen Covey*
  3. Creativity, Inc. by Ed Catmull* 
  4. Rest by Alex Soojung-Kim Pang*
  5. Traction ​​by Gino Wickman*

Resources mentioned:


*Please note that these are affiliate links and that we do earn a small commission. We wouldn't recommend anything that we don't personally use, so please know that these are items we love!

]]>8b7bd429-c52c-445e-ae92-891a6e470f36Mon, 14 Nov 2022 09:00:00 -050024:01falsefull2662The Most Valuable 30 Minutes of Every WeekThe Most Valuable 30 Minutes of Every WeekOn this episode, we’ll be talking about the single most profitable chunk of time we spend on the business every week- and no, it isn’t spent pitching. 

We’ll be covering exactly how we spend the half hour block and how you can implement the exact same process to make a dent on those big dreams that’ve been sitting on the back burner for months… maybe even years.


*Please note that these are affiliate links and that we do earn a small commission. We wouldn't recommend anything that we don't personally use, so please know that these are items we love!

]]>On this episode, we’ll be talking about the single most profitable chunk of time we spend on the business every week- and no, it isn’t spent pitching. 

We’ll be covering exactly how we spend the half hour block and how you can implement the exact same process to make a dent on those big dreams that’ve been sitting on the back burner for months… maybe even years.


*Please note that these are affiliate links and that we do earn a small commission. We wouldn't recommend anything that we don't personally use, so please know that these are items we love!

]]>3fae7665-6e22-4564-a362-c0fd8d04b010Mon, 07 Nov 2022 04:00:00 -050018:32falsefull2552How to Send *And Receive* Fewer EmailsHow to Send *And Receive* Fewer EmailsOn this episode, we’ll be talking about how to send and receive fewer emails, which is music to the ears of anyone with an inbox that gives them anxiety. 

We’ll be covering the two tools I use that not only slash the number of emails we receive, but also serve our clients better than we possibly could have done when trying to run everything out of the inbox.

Resources mentioned:


*Please note that these are affiliate links and that we do earn a small commission. We wouldn't recommend anything that we don't personally use, so please know that these are items we love!

]]>On this episode, we’ll be talking about how to send and receive fewer emails, which is music to the ears of anyone with an inbox that gives them anxiety. 

We’ll be covering the two tools I use that not only slash the number of emails we receive, but also serve our clients better than we possibly could have done when trying to run everything out of the inbox.

Resources mentioned:


*Please note that these are affiliate links and that we do earn a small commission. We wouldn't recommend anything that we don't personally use, so please know that these are items we love!

]]>a1d4e5cf-ffd8-4bd7-b596-0b4522a82e1dMon, 31 Oct 2022 04:45:00 -050018:05falsefull2442Want to Book More Travel Shoots? Here's Your RoadmapWant to Book More Travel Shoots? Here's Your RoadmapOn this episode, we’ll be talking about how to get booked for travel shoots. 

We’ll be covering marketing to other geographical locations and how to jumpstart your roster of travel clients, and I’ll be answering the question “how do I get clients to commit to flying me out, on top of my session fee?”

Resources mentioned:


*Please note that these are affiliate links and that we do earn a small commission. We wouldn't recommend anything that we don't personally use, so please know that these are items we love!

]]>On this episode, we’ll be talking about how to get booked for travel shoots. 

We’ll be covering marketing to other geographical locations and how to jumpstart your roster of travel clients, and I’ll be answering the question “how do I get clients to commit to flying me out, on top of my session fee?”

Resources mentioned:


*Please note that these are affiliate links and that we do earn a small commission. We wouldn't recommend anything that we don't personally use, so please know that these are items we love!

]]>91961ea7-2a89-4546-9c54-98b9d3bcc0e3Mon, 31 Oct 2022 04:30:00 -050022:05falsefull2332CEOs Don’t Do Coffee Runs- Knowing When to OutsourceCEOs Don’t Do Coffee Runs- Knowing When to OutsourceOn this episode, we’ll be talking about outsourcing, and why it’s time to fire yourself from some of those tasks that are currently taking up valuable real estate on your to-do list. 

We’ll be covering the 5 signs that it’s time to hire out, and I’ll be answering the question “what is the actual cost in hard dollars to insist on doing everything yourself?”

Resources mentioned:


]]>On this episode, we’ll be talking about outsourcing, and why it’s time to fire yourself from some of those tasks that are currently taking up valuable real estate on your to-do list. 

We’ll be covering the 5 signs that it’s time to hire out, and I’ll be answering the question “what is the actual cost in hard dollars to insist on doing everything yourself?”

Resources mentioned:


]]>0e59639b-5ccd-4987-8c74-4769219b5386Mon, 31 Oct 2022 04:15:00 -050030:05falsefull2222Yes, You DO Need Office Hours- Here's How to Do ItYes, You DO Need Office Hours- Here's How to Do ItOn this episode, we’ll be talking about why you need consistent office hours, even if you’re a photography business of one and you work from home 90% of the time. 

We’ll be covering both the professional AND the personal necessity of predictable work hours, and I’ll be answering the question “how do I get my clients to respect my schedule?”

Resources mentioned:


*Please note that these are affiliate links and that we do earn a small commission. We wouldn't recommend anything that we don't personally use, so please know that these are items we love!

]]>On this episode, we’ll be talking about why you need consistent office hours, even if you’re a photography business of one and you work from home 90% of the time. 

We’ll be covering both the professional AND the personal necessity of predictable work hours, and I’ll be answering the question “how do I get my clients to respect my schedule?”

Resources mentioned:


*Please note that these are affiliate links and that we do earn a small commission. We wouldn't recommend anything that we don't personally use, so please know that these are items we love!

]]>3a4f21b7-729b-42d1-9e48-16e2980b07beMon, 31 Oct 2022 04:00:00 -050025:45falsefull2112Season 1 Wrap-up: Here’s What I’ve LearnedSeason 1 Wrap-up: Here’s What I’ve LearnedWhat a ride it’s been over the last couple of months! This officially marks the end of season 1 of The Artisan CEO, and I’m not even close to being done!

Let's round things out with a flourish- I'm sharing four lessons I’ve learned from working on this first season of the podcast.

I’ll be working on the next set of episodes over this two week break, so if there’s a specific topic you’re hoping I’ll cover next season, I’d love to hear from you- head on over to Instagram and find me @abbygracephoto- send me a DM and let me know what’s driving you crazy within your business right now.

For more resources, head to abbygrace.co/podcast

]]>What a ride it’s been over the last couple of months! This officially marks the end of season 1 of The Artisan CEO, and I’m not even close to being done!

Let's round things out with a flourish- I'm sharing four lessons I’ve learned from working on this first season of the podcast.

I’ll be working on the next set of episodes over this two week break, so if there’s a specific topic you’re hoping I’ll cover next season, I’d love to hear from you- head on over to Instagram and find me @abbygracephoto- send me a DM and let me know what’s driving you crazy within your business right now.

For more resources, head to abbygrace.co/podcast

]]>9ef30789-1df1-4663-8f80-b11f91d46520Mon, 10 Oct 2022 04:00:00 -050008:37falsebonus113131Ditch the Social Media Hamster WheelDitch the Social Media Hamster WheelOn this episode, we’ll be talking about why you need to diversify your marketing channels beyond Social Media. Remember when the Meta platforms experienced a massive outage in November 2021? Millions were left disconnected from their followers, friends, and family. It highlighted the risks of relying solely on one platform for communication and marketing. We'll be going through Julie Chenell's four buckets of external traffic: Search, Social. Relationship, and Paid and how those apply to your business.

Resources mentioned:


]]>On this episode, we’ll be talking about why you need to diversify your marketing channels beyond Social Media. Remember when the Meta platforms experienced a massive outage in November 2021? Millions were left disconnected from their followers, friends, and family. It highlighted the risks of relying solely on one platform for communication and marketing. We'll be going through Julie Chenell's four buckets of external traffic: Search, Social. Relationship, and Paid and how those apply to your business.

Resources mentioned:


]]>37b32e4b-8642-4993-9daa-83afbf76b6b5Mon, 03 Oct 2022 04:00:00 -050020:20falsefull112121Four Numbers Every Photographer Needs To KnowFour Numbers Every Photographer Needs To KnowOn this episode, we’ll be talking about a topic that often sends shivers down the spine of many creatives: numbers. Numbers aren’t your enemy, even when you’re an artist and feel like your work is on the opposite end of the spectrum from the math side of things. The less afraid you are of facing the numbers, the better you’ll be able to predict your income, know when to course correct (and HOW to do that), and make decisions that will have the biggest payoff, instead of clinging to the “hope for the best” strategy that might end up leaving you… well, you know what they say about good intentions.

Resources mentioned:


]]>On this episode, we’ll be talking about a topic that often sends shivers down the spine of many creatives: numbers. Numbers aren’t your enemy, even when you’re an artist and feel like your work is on the opposite end of the spectrum from the math side of things. The less afraid you are of facing the numbers, the better you’ll be able to predict your income, know when to course correct (and HOW to do that), and make decisions that will have the biggest payoff, instead of clinging to the “hope for the best” strategy that might end up leaving you… well, you know what they say about good intentions.

Resources mentioned:


]]>ac6e9964-d0c3-4d49-aac4-8ed6adf49ec8Mon, 26 Sep 2022 04:00:00 -050029:04falsefull111111Six SOPs That'll Save Hours of TimeSix SOPs That'll Save Hours of TimeOn this episode, we’ll delve into the world of streamlining your business operations through the power of Standard Operating Procedures. I'll be sharing some personal anecdotes and practical insights to help you implement SOPs in your own entrepreneurial journey.

Resources mentioned:


*Please note that these are affiliate links and that we do earn a small commission. We wouldn't recommend anything that we don't personally use, so please know that these are items we love!

]]>On this episode, we’ll delve into the world of streamlining your business operations through the power of Standard Operating Procedures. I'll be sharing some personal anecdotes and practical insights to help you implement SOPs in your own entrepreneurial journey.

Resources mentioned:


*Please note that these are affiliate links and that we do earn a small commission. We wouldn't recommend anything that we don't personally use, so please know that these are items we love!

]]>1d2cd6fa-ba74-4bbb-9bf0-3a899f59e4aeMon, 19 Sep 2022 04:00:00 -050034:46falsefull110101Being So Good They Can't Ignore YouBeing So Good They Can't Ignore YouOn this episode, we’ll be talking about what it takes to become "so good they can't ignore you." I’ve invested a LOT in photography & business education over the years-cumulatively, we’re talking tens of thousands of dollars. Why? Because courses and coaching, even books, they’re all ethical forms of shortcuts! This has lead me to refuse to accept “good enough” as good enough, and to become a forever student. 

Resources mentioned:


*Please note that these are affiliate links and that we do earn a small commission. We wouldn't recommend anything that we don't personally use, so please know that these are items we love!

]]>On this episode, we’ll be talking about what it takes to become "so good they can't ignore you." I’ve invested a LOT in photography & business education over the years-cumulatively, we’re talking tens of thousands of dollars. Why? Because courses and coaching, even books, they’re all ethical forms of shortcuts! This has lead me to refuse to accept “good enough” as good enough, and to become a forever student. 

Resources mentioned:


*Please note that these are affiliate links and that we do earn a small commission. We wouldn't recommend anything that we don't personally use, so please know that these are items we love!

]]>51c1355d-6150-4363-961b-67bd2ee694e4Mon, 12 Sep 2022 04:00:00 -050026:13falsefull1991The Brand Photography Academy Impact with Dennah ReneeThe Brand Photography Academy Impact with Dennah ReneeOn this episode, I chat with Dennah Renee, good friend of mine and on-set assistant for my travel shoots. She’s been a business owner for over 3 years and is in the process of transitioning into brand photography full time joining Brand Photography Academy in March of 2021. Before that, she had experimented with doing some headshots, but she didn’t know how to get the results she knew were possible. We’ll talk about some of Dennah’s challenges and shifts and how BPA helped her business grow. We’ll go into some depth with pricing and how to respond when people ask for discounts and how to start thinking as a CEO rather than an artist.

Resources mentioned:


]]>On this episode, I chat with Dennah Renee, good friend of mine and on-set assistant for my travel shoots. She’s been a business owner for over 3 years and is in the process of transitioning into brand photography full time joining Brand Photography Academy in March of 2021. Before that, she had experimented with doing some headshots, but she didn’t know how to get the results she knew were possible. We’ll talk about some of Dennah’s challenges and shifts and how BPA helped her business grow. We’ll go into some depth with pricing and how to respond when people ask for discounts and how to start thinking as a CEO rather than an artist.

Resources mentioned:


]]>f31af2b4-7bf8-4a58-85b0-6ed9aa8f40adMon, 05 Sep 2022 04:00:00 -050035:26falsefull1881If I Were Starting Over...If I Were Starting Over...On this episode, we’ll explore the question: "If I had to start my business from scratch, how would I do it?" This question becomes especially relevant in a world where digital assets, like social media followings, can vanish overnight. I share personal insights and experiences from a dozen years in the business, emphasizing the importance of a strong foundation over fleeting success.

Resources mentioned:


]]>On this episode, we’ll explore the question: "If I had to start my business from scratch, how would I do it?" This question becomes especially relevant in a world where digital assets, like social media followings, can vanish overnight. I share personal insights and experiences from a dozen years in the business, emphasizing the importance of a strong foundation over fleeting success.

Resources mentioned:


]]>ecc9f05b-1d1a-4a41-b61a-24e7dd1c365bMon, 29 Aug 2022 04:00:00 -050024:09falsefull1771How To Get Your First ClientHow To Get Your First ClientOn this episode, we're diving into a pivotal moment in my career journey – the transition from wedding to brand photography. I'm sharing my accidental foray into brand photography, sparked by a friend's need for cohesive website images. Initially a side offer, it eventually turned into my full-time profession through the strategic use of beta clients to build my portfolio and establish expertise.

Resources mentioned:


]]>On this episode, we're diving into a pivotal moment in my career journey – the transition from wedding to brand photography. I'm sharing my accidental foray into brand photography, sparked by a friend's need for cohesive website images. Initially a side offer, it eventually turned into my full-time profession through the strategic use of beta clients to build my portfolio and establish expertise.

Resources mentioned:


]]>c0c9945e-2abe-440c-88ec-dc8fd275d16bMon, 22 Aug 2022 04:00:00 -050023:30falsefull1661Branding 101Branding 101On this episode, we’ll be delving deep into the world of branding. It's a term that's buzzing everywhere nowadays, with more brand strategists, designers, and photographers emerging than ever before. But why this sudden surge? Well, let's explore the factors behind this acceleration together.

Resources mentioned:


]]>On this episode, we’ll be delving deep into the world of branding. It's a term that's buzzing everywhere nowadays, with more brand strategists, designers, and photographers emerging than ever before. But why this sudden surge? Well, let's explore the factors behind this acceleration together.

Resources mentioned:


]]>1b4ef0e1-777f-406d-be27-a3e2bfbaa119Mon, 15 Aug 2022 04:00:00 -050025:44falsefull1551Why I Left the Wedding IndustryWhy I Left the Wedding IndustryOn this episode, we’ll be talking about the reason behind why I left the wedding industry. I candidly reflect on the pivotal moments, challenges, and triumphs encountered along the way, offering insights into the transformative process of aligning my career with my values and aspirations.

Resources mentioned:


]]>On this episode, we’ll be talking about the reason behind why I left the wedding industry. I candidly reflect on the pivotal moments, challenges, and triumphs encountered along the way, offering insights into the transformative process of aligning my career with my values and aspirations.

Resources mentioned:


]]>c176f598-84fa-48da-8150-a6881de228a5Mon, 08 Aug 2022 04:45:00 -050023:08falsefull1441It's Not About The NailIt's Not About The NailOn this episode, we'll be talking about the struggles of maintaining control in your entrepreneurial journey and how to step back into the driver's seat of your business. I'll discuss the importance of setting boundaries, pacing yourself, and outsourcing tasks to avoid burnout. I'll share practical tips and strategies for regaining control and staying true to your vision as an entrepreneur.

Resources mentioned:


]]>On this episode, we'll be talking about the struggles of maintaining control in your entrepreneurial journey and how to step back into the driver's seat of your business. I'll discuss the importance of setting boundaries, pacing yourself, and outsourcing tasks to avoid burnout. I'll share practical tips and strategies for regaining control and staying true to your vision as an entrepreneur.

Resources mentioned:


]]>2fa84474-0ec4-4b57-8939-e700d513027dMon, 08 Aug 2022 04:30:00 -050022:28falsefull1331Charge Like A CEOCharge Like A CEOOn this episode, we’ll be jumping into the tricky world of pricing in the creative industry. As an artist, society isn’t going to be the one to tell you you should charge more in order to turn a profit- it’s going to come down to you knowing what it costs to run your business, what you need to bring in in order to meet your financial needs, what kind of long-term savings goals you have like college funds, retirement, heck- even that Disney trip you’ve been wanting to take with your kids! Healthy businesses grow year over year, and in order to do that, you’ve got to turn a PROFIT.

Resources mentioned:


*Please note that these are affiliate links and that we do earn a small commission. We wouldn't recommend anything that we don't personally use, so please know that these are items we love!

]]>On this episode, we’ll be jumping into the tricky world of pricing in the creative industry. As an artist, society isn’t going to be the one to tell you you should charge more in order to turn a profit- it’s going to come down to you knowing what it costs to run your business, what you need to bring in in order to meet your financial needs, what kind of long-term savings goals you have like college funds, retirement, heck- even that Disney trip you’ve been wanting to take with your kids! Healthy businesses grow year over year, and in order to do that, you’ve got to turn a PROFIT.

Resources mentioned:


*Please note that these are affiliate links and that we do earn a small commission. We wouldn't recommend anything that we don't personally use, so please know that these are items we love!

]]>e9e9079b-9a6a-410e-9b54-354fd4fee0f9Mon, 08 Aug 2022 04:15:00 -050017:46falsefull1221Why Not Both?Why Not Both?On this episode, we’ll be talking about the delicate balance between artistry and entrepreneurship. I share my personal insights and experiences, exploring how I've learned to harmonize my passion for creativity with the strategic mindset required to run a successful business.

Resources mentioned:


]]>On this episode, we’ll be talking about the delicate balance between artistry and entrepreneurship. I share my personal insights and experiences, exploring how I've learned to harmonize my passion for creativity with the strategic mindset required to run a successful business.

Resources mentioned:


]]>7db1414f-8432-4447-a119-1d210e1cc45aMon, 08 Aug 2022 04:00:00 -050014:44falsefull1111Start Thinking Like An Artisan CEOStart Thinking Like An Artisan CEOYou started your business because you love photography… but when it comes to the marketing, strategy, and admin side of things? It’s slowly killing the joy you once found in your craft.

You worry that too much structure will throttle your ability to think creatively…but as it turns out, strategy isn’t suffocating- it’s freeing!

And “profit” isn’t a dirty, four-letter word- it’s an essential ingredient in making sure your business runs well and serves the needs of everyone in your sphere of influence- your clients, your loved one, and you.

Join brand photographer Abby Grace to learn how to cultivate both sides of creative entrepreneurship- being an artist AND a CEO.

Stop by @abbygracephoto on IG!

]]>You started your business because you love photography… but when it comes to the marketing, strategy, and admin side of things? It’s slowly killing the joy you once found in your craft.

You worry that too much structure will throttle your ability to think creatively…but as it turns out, strategy isn’t suffocating- it’s freeing!

And “profit” isn’t a dirty, four-letter word- it’s an essential ingredient in making sure your business runs well and serves the needs of everyone in your sphere of influence- your clients, your loved one, and you.

Join brand photographer Abby Grace to learn how to cultivate both sides of creative entrepreneurship- being an artist AND a CEO.

Stop by @abbygracephoto on IG!

]]>89fb4f74-d5ed-4e68-ae35-e45a321505fcSat, 23 Jul 2022 04:00:00 -050004:00falsetrailer11