Topics include:

• How AI and Marketing are reshaping search strategy

• Why organic ranking still matters for AI visibility

• How structured content improves AI understanding

• Why schema supports better search interpretation

• How author credibility influences AI citations

• What Answer Engine Optimization means for brands

• Why traffic changes do not always mean fewer conversions

• How marketers can build trust instead of gaming the system

This episode is especially useful for marketers, SEO professionals, founders, and content teams. It offers practical advice that can be applied now.

You will also hear why AI enabled Market Research and credibility signals are becoming more important across digital channels. The discussion connects search visibility, expertise, and business growth in a clear way.

AI is more than just a buzzword; it’s a transformative force in industries such as healthcare, law enforcement, and government. Gould discusses the challenges of maintaining accuracy in mission-critical fields, where even a 3% error rate can have dire consequences. He also highlights the importance of human connection in AI-driven marketing and shares his thoughts on the future of AI in the workplace.

The conversation takes a deep dive into the impact of AI on marketing strategies, including AI-enabled market research, customer service automation, and content creation. Gould stresses that AI must solve real-world problems to be effective, warning against the use of flashy AI tools that don’t offer tangible value.

In this episode of The Backstory on Marketing and AI, we explore how organizations are adopting AI tools to improve marketing performance.

The discussion focuses on how AI and Marketing are evolving together and how organizations can move beyond experimentation.

One major theme is AI enabled Market Research. Companies are now able to analyze marketing performance faster and gain insights in minutes instead of days.

Key topics include:

• How AI helps automate marketing reporting and analysis

• Why AI adoption requires proper training programs

• The role of human creativity in AI-driven marketing

• How leadership must adapt to AI powered organizations

• The opportunities created by AI enabled Market Research

This episode also explores how AI can increase productivity across teams. Leaders who adopt AI effectively can empower employees to work faster and make better decisions.

AI is not replacing marketers. It is enabling them to operate at a higher level.

Organizations that combine human expertise with AI tools will be the most successful in the coming decade.

Learn how organizations are integrating AI to drive efficiencies, enhance marketing strategies, and improve ROI.

Michelle Hamilton, an expert in AI transformation, shares her insights on how AI can be operationalized and how businesses can successfully adopt and implement AI tools to achieve their marketing goals.

Learn how businesses are adapting to AI-driven changes, including mobile optimization and creative testing. Ivan Janku of Digital Rocket Ads shares insights into using AI for scaling businesses, with real-world examples that show how AI is making a significant impact.

Tune in to learn how you can integrate AI into your marketing strategy and stay ahead in a rapidly evolving industry.

The discussion focuses on how structured testing systems and measurable data are improving product evaluations and marketing transparency. Instead of relying solely on opinions or subjective reviews, companies are increasingly using data based methods to produce more accurate and trustworthy recommendations.

AI plays an important role in improving research efficiency. It helps marketers organize large datasets, analyze patterns, and gather insights faster than traditional methods. However, the conversation also highlights why human expertise remains essential. AI can support research, but interpretation and strategic thinking still require human judgment.

Another key theme of the episode is data quality. AI tools can process massive amounts of information, including customer reviews and survey responses. However, poor data can produce misleading insights. This makes proper filtering and validation essential when using AI for marketing research.

Ultimately, the future of AI and Marketing will depend on how effectively businesses combine artificial intelligence with human insight. Companies that strike this balance will be able to create stronger marketing strategies and deliver more trustworthy recommendations to consumers.

In this episode of Backstory on Marketing and AI, we explore how organizations can combine AI and Marketing to build scalable growth engines.

Many companies struggle with disconnected marketing tactics. These “random acts of marketing” create inconsistent results and unpredictable pipelines.

This conversation explores how businesses can design disciplined marketing systems that drive consistent growth.

How founders can align sales and marketing teams Why predictable demand generation systems matter The role of AI enabled Market Research in understanding customer behavior

How AI helps analyze marketing funnels and improve conversions Why companies should start with small AI use cases before scaling automation

The episode also explains how companies can build demand generation engines using content, thought leadership, and backend marketing automation.

AI helps marketers uncover insights faster, organize strategy, and identify leaks in the sales funnel. However, strong marketing systems still require clear processes and strategic thinking.

When AI supports those systems, companies can scale revenue more effectively.

The conversation introduces Original Intelligence as a framework for measuring human originality against AI output. We discuss why AI enabled Market Research improves data processing but still requires human judgment to determine relevance and meaning.

Businesses must balance automation with creativity to sustain pricing power and long-term value. As AI becomes embedded in every technology stack, originality becomes the strategic layer that drives margin and leadership in the marketplace.

AI enabled Market Research now relies on multiple signal layers. AI models gather insights from open platforms, digital PR, brand mentions, and structured website content. Discovery is no longer limited to traditional SEO.

Reddit plays a significant role in AI discovery. It provides authentic human discussions and real brand recommendations. AI systems frequently cite these conversations when generating answers. This makes community participation increasingly important.

Technical optimization is also critical. AI must be able to properly read and interpret website content. Without correct formatting and configuration, brands risk being excluded from AI recommendations.

Demographics are accelerating this shift. Younger users default to AI search tools. Over time, this behavioral change will increase AI-driven referral traffic.

This episode explores how AI and Marketing strategies must evolve to remain competitive. Companies that act now will gain visibility. Those who hesitate may lose discoverability.

AI must follow practical intelligence. Organizations must measure processes before optimizing them. AI enabled Market Research thinking applies directly to healthcare because improvement depends on clear data and defined outcomes. Broad AI platforms rarely succeed in complex environments.

Pointed applications with strong governance deliver measurable ROI. When applied correctly, AI reduces staff burnout, improves workflow visibility, and strengthens financial sustainability.

Leaders must respect compliance requirements while applying disciplined innovation strategies. AI and Marketing frameworks provide a structured path forward for healthcare transformation.

AI powered tools are transforming product discovery. Search results are becoming personalized. Customers receive recommendations based on behavioral signals and intent. Brands must respond with deeper intelligence.

AI enabled Market Research is becoming essential. Marketers can now analyze reviews, feature preferences, and competitive gaps at scale. However, AI without strategy produces noise. Prompt quality and disciplined execution separate winners from average performers.

We also discuss how creative generation is changing. AI can accelerate testing and production. Yet thoughtful positioning still drives results. Scrappy brands that adopt AI strategically will move faster. Comfortable brands may struggle.

This conversation highlights how marketers can stay ahead of the curve. AI is not replacing expertise. It is amplifying it.

We examine attribution challenges in the zero-click landscape and why direct measurement has become more complex. While AI improves speed and personalization, it does not replace emotional storytelling. Human insight continues to differentiate strong brands from average ones.

Operational clarity, measurable KPIs, and disciplined brand investment remain critical for sustainable growth. Technology accelerates execution, but strategic thinking still determines results.

We discuss the importance of clean, privacy-first data systems and why ethical data design is essential for long-term trust. The conversation highlights incrementality measurement, full-funnel analytics, and the ability to isolate the true impact of advertising impressions.

You’ll learn how fragmented datasets can still produce meaningful insights when powered by advanced modeling. We also examine how synthetic data and generative AI enhance inference, close measurement gaps, and transform prediction into prescription.

The convergence of machine learning and generative AI represents a powerful shift in marketing intelligence. Leaders who embrace AI enabled Market Research and data fluency will gain a measurable competitive advantage.

AI tools like ChatGPT and Perplexity are altering the landscape, making it essential for businesses to rethink their marketing strategies. In this episode, we discuss how AI impacts organic traffic, high vs. low intent searches, and the future of AI-driven solutions in marketing.

Businesses need to prepare for a new wave of change. It’s about maximizing engagement, adjusting to new traffic models, and rethinking how we use AI to optimize business success. Tune in for more insights.

Craig also shares insights on Stacklok’s innovative Model Context Protocol (MCP), which bridges the gap between traditional IT systems and generative AI, ensuring AI tools perform optimally in marketing environments.

AI has the potential to transform everything from lead scoring to content generation, but ensuring these systems operate securely is crucial. Craig discusses the importance of using the right tools, creating task-specific context, and maintaining an ongoing lifecycle for AI systems to continuously improve.

As AI becomes an integral part of marketing, businesses must invest in the right AI-native tools and strategies to unlock its full potential.

This episode is essential for marketers, technologists, and business leaders who are looking to embrace AI while safeguarding sensitive information and driving innovation.

Carlos discusses how AI-enabled market research is streamlining the marketing process, saving time, and increasing the quality of marketing efforts.

Learn about the power of AI in lead generation, the importance of collaboration between sales and marketing teams, and the future of B2B marketing with AI at its core.

Carlos also discusses the role of AI in optimizing business processes, creating personalized customer journeys, and making marketing more efficient. He explains how B2B companies can adapt to these changes to stay competitive in today’s market.

With 25 years of experience in digital marketing, Jordan explains how AI is lowering barriers for businesses to start and scale their e-commerce platforms, enhancing customer retention, and driving better ROI in email marketing.

Learn how businesses can leverage AI-powered tools to optimize marketing strategies and improve customer engagement.

Join us as we discuss this exciting shift in marketing strategies, which could be the key to boosting conversions and profitability in the coming years.

Topics include:

• How automation platforms unlock deeper personalization

• Why AI enabled Market Research improves segmentation and content creation

• How email, SMS, and WhatsApp now support full-funnel strategies

• Why human oversight remains essential for accuracy and compliance

• How marketers should think about multichannel journeys

• What new marketers must learn to stay competitive in the AI era

The conversation covers the evolution of marketing technology, the rise of hyper-personalization, and the balance between automation and human insight. Learn how AI helps teams expand capabilities, reduce manual workload, and deliver more meaningful customer experiences.

If you want to understand where AI and Marketing are heading next, this episode provides practical insights and real-world examples.

We also examine how AI enabled Market Research is raising the standard for insights and decision-making.

The conversation highlights how AI champions inside each department accelerate innovation, support training, and improve collaboration across distributed workforces.

We explore how hackathons unlock creativity and allow non-technical teams to rapidly develop AI-driven solutions.

You will also learn why junior marketers who master AI tools may outperform traditional roles.

The episode offers practical insights for leaders, marketers, and teams navigating the shift into AI-powered work.

We also discuss how generative AI is reshaping user journeys and shifting search behavior toward answer-driven experiences. This episode explains why brands must rethink their discovery strategies, long-tail content, and authoritative statements across the web.

Key topics include:

• Predictive SEO and ranking simulations

• AI’s impact on search and discovery

• The role of authoritative statements

• Why organic search still drives massive value

• How AI affects attribution and media decisions

• Preparing content for LLM-based answer engines

• Category entry points and PR relevance

Whether you are a marketer, strategist, or business leader, this episode provides a clear roadmap for navigating the future of AI and Marketing.

We also look at how Reddit serves as a powerful early signal for emerging trends. Brands can use these insights to guide AI enabled Market Research, messaging, and product development.

The conversation highlights how Sora, HeyGen, and agentic AI tools reduce complex tasks from hours to minutes. We also break down the importance of structured processes, documentation, and data readiness. AI needs context to deliver results. Without a clean foundation, scale becomes impossible.

We also explore why marketers must experiment. Organic social content works as an R&D lab. Most posts will fail. A few will break through. Those insights can fuel bigger strategies across paid advertising, blogs, video, and email.

This episode is a guide for marketers who want clear steps to stay ahead in an AI-driven world.

We discuss how AI enabled Market Research moves beyond surveys to uncover deeper motivations and hidden patterns in stories. You’ll learn how AI tools classify emotions, surface insights, and help brands build more meaningful connections with their audiences.

This conversation also covers the challenges and opportunities of integrating AI into modern marketing practice. We look at how emerging professionals can grow in an AI-driven world, why domain expertise still matters, and how experienced marketers can benefit from new approaches.

We also examine the future of human agency. As AI accelerates, we must ensure humans stay central in strategy and decision-making. The combination of AI and human insight is where the strongest value emerges.

Whether you're a marketer, strategist, researcher, or curious learner, this episode reveals how AI is reshaping the marketing landscape and what it means for future careers.

Discover how AI-driven tools help brands enhance their online reputation, improve consumer trust, and boost their visibility in search engines.

Industry experts DJ Sprague and Scott Brandley from Shopper Approved share insights on the power of reviews, Q&A tools, and leveraging social proof to dominate the AI-driven market landscape.

Learn how AI is transforming both SEO and AI search results, and how brands can adapt to stay competitive.

Discover the importance of transparency, responsibility, and trust when implementing AI-enabled market research and automation strategies. Guest expert Dayna Guido, a seasoned mental health professional and ethics trainer, introduces her Ethical Courage Decision-Making Model—a framework that encourages reflection and mindfulness in decision-making.

Key topics include:

• How AI reshapes marketing and market research

• The ethical implications of data privacy, HIPAA, and PII

• How human oversight strengthens marketing integrity

• Why ethical leadership must start at the top

• How to integrate trust into digital marketing practices

This episode will challenge marketers to rethink how they use AI and remind leaders that integrity isn’t optional—it’s strategic.

We explore how AI-enabled market research allows advisors to personalize marketing, strengthen relationships, and deliver better ROI. The discussion covers ethics, data privacy, and how to build trust in an AI-driven world.

Key takeaways:

• How AI enhances prospecting and client engagement

• Balancing technology with human integrity

• The role of ethics and compliance in financial marketing

• Using AI-enabled market research for better ROI

• The future of proactive, data-driven financial advising

If you’re in marketing or finance, this episode will help you understand how to use AI responsibly and strategically to scale your business.

By leveraging AI-powered tools, System Pavers can now optimize their marketing efforts at a faster pace. AI has enabled them to improve search monitoring, content generation, and overall marketing performance.

JP also shares how the company uses AI to enhance customer experiences, including product visualizations and AI-driven feedback. He emphasizes the importance of authenticity, even when using AI tools, ensuring that campaigns resonate with customers.

With AI's growing influence on marketing, companies must adapt and embrace new technologies to stay competitive. This episode is a must-listen for marketers looking to harness AI’s potential to elevate their strategies.

Topics include:

• The shift from search to problem-solving with LLMs.

• How small businesses can start integrating AI today.

• Why marketing is the best entry point for AI adoption.

• The rise of micro-entrepreneurship powered by AI.

• How to prepare your data for AI-driven insights.

We also explore how understanding the fundamentals of marketing—brand building, storytelling, and customer connection—remains vital in this new era.

This conversation reveals the strategies businesses need to stay relevant, agile, and competitive in a world where AI-enabled Market Research is becoming the foundation of marketing success.

To learn more about ProRelevant, visit https://ProRelevant.com

Learn how companies can move beyond founder-led sales and create scalable, repeatable revenue engines. Discover why recurring revenue is essential for long-term business growth.

We also explore the critical role of customer feedback loops in refining strategies and improving decision-making. AI agents are revolutionizing sales processes, from sentiment analysis in calls to automated lead nurturing.

This conversation highlights common red flags in go-to-market strategies, such as failing to define an ideal customer profile. Founders will learn why it’s essential to sell before scaling and how lean startup principles help test and validate new ideas effectively.

HubSpot and AI integrations create a powerful revenue growth engine. Companies can now identify high-value customers, automate workflows, and ensure consistent improvements in performance.

If you want to understand how AI and Marketing work together to transform revenue growth, this episode delivers actionable insights.

We explore the DRIVE-F framework that empowers professionals to interact with AI effectively. Learn why providing direction, defining roles, and focusing on emotional resonance are critical when leveraging AI tools.

The conversation highlights how AI enabled Market Research is helping businesses reduce time, increase ROI, and uncover insights that drive growth. You’ll also hear about the risks of AI-generated content overload, the rise of personal AI assistants, and the impact of AI on future marketing careers.

Key discussion points include:

• The evolution of advertising from AOL to AI-driven strategies
• How to build smarter prompts using DRIVE-F
• The role of emotional intelligence in AI-powered communication
• Why students and professionals must adopt AI-first workflows
• The risks of advertising saturation in an AI-driven marketplace
• How personal AI assistants will filter content in the future

Whether you are a marketer, educator, or leader, this episode provides actionable strategies to adapt and thrive.

Key themes include:

• How AI accelerates research and campaign design
• Why adding humanity to AI content matters
• Navigating HIPAA compliance in healthcare marketing
• Strategies for positioning agencies in an AI-first world
• Advice for new marketers entering the industry

Our guest from Beacon Media and Marketing shares insights on disruption, digital transformation, and the importance of combining AI with human expertise.

Listeners will learn how to harness AI without sacrificing authenticity. We discuss practical tips for editing AI-generated content, fact-checking, and weaving real experiences into campaigns.

Whether you are a seasoned marketer or just starting your career, this episode highlights the opportunities and challenges ahead. The future belongs to marketers who embrace AI while staying human-centered.

Click here to view the video

We dive into AI enabled Market Research, showing how businesses can use data-driven insights to predict customer behavior, optimize campaigns, and innovate faster.

This discussion breaks down how AI helps marketers personalize experiences, improve ROI, and anticipate market shifts. We cover practical applications such as:

• Predictive analytics for customer behavior
• Real-time market insights
• Smarter decision-making with AI tools
• Creating stronger customer engagement through personalization

For companies aiming to stay competitive, adopting AI isn’t optional—it’s essential. The businesses that leverage AI now will thrive in an increasingly digital future.

#AIandMarketing #AIenabledMarketResearch #MarketingTrends #DigitalMarketing #FutureOfAI

Key topics include:

• AI enabled Market Research
• Forecasting ROI before spending
• Omnichannel marketing strategies
• The role of human creativity alongside AI
• Real-world campaign lessons

We discuss how AI tools optimize ad performance, predict costs, and reduce time-consuming tasks. Discover how automation empowers marketers to scale campaigns with fewer resources while maintaining accuracy.

AI can handle repetitive processes, but creativity and human insight remain critical. Learn how to balance machine efficiency with original strategies that connect emotionally with audiences.

This episode also highlights the risks of relying solely on AI. From campaign errors to misaligned messaging, human oversight is essential.

If you want to understand how AI and Marketing intersect to shape the future, this episode is for you.

Discover how brands can use AI and Marketing to reduce churn, drive loyalty, and deliver personalized journeys. Learn why the ownership experience is more than unboxing—it’s about ongoing engagement, care, and usage.

We discuss:

• How AI enabled Market Research creates personalized customer journeys
• Why intelligent timing prevents fatigue in customer communications
• The measurable impact of AI on reviews, revenue, and retention
• How brands can automate product experience journeys with BluStream

This episode will inspire marketers to think differently about customer loyalty and post-purchase engagement.

To learn more about BluStream, visit http://blustream.com/.

Click here to view the video: https://youtu.be/4ENBWyCu2co

Key topics include:

• Why AI is a force multiplier for marketers.
• The complexity paradox and risks of automating bad processes.
• How entrepreneurs should start small before scaling.
• The importance of customer conversations in shaping strategy.
• Balancing AI governance, brand trust, and agility.
• Advice for new marketers competing with AI in today’s job market.

Discover why empathy and storytelling remain critical even in an AI-driven world. Gain practical strategies for entrepreneurs, executives, and marketers ready to adapt.

Click here to view the video: https://youtu.be/UvYAjYyyzKM

We explore how AI systems automate lead qualification, appointment setting, and customer engagement while maintaining empathy and human connection. Discover the role of storytelling, psychology, and core values in building trust and scaling impact.

Highlights include:

• How AI can create empathy-driven conversations.
• Lessons from building multimillion-dollar businesses.
• Why storytelling is essential to marketing success.
• How AI agents can replace repetitive tasks.
• Advice for future marketers on thriving in an AI-driven world.

This episode is filled with practical strategies for entrepreneurs, marketers, and business leaders ready to harness AI.

Click here to view the video: https://youtu.be/Y_saEGoQlig

We discuss:

• How AI powered analytics connect surveys, reviews, and Shopify data into actionable insights.
• Why Artificial Engine Optimization (AEO) is redefining search and leveling the SEO playing field.
• How AI driven chatbots are improving customer service and increasing sales.
• Why daily practice with AI tools is critical for marketers and business owners.
• The importance of using AI to enhance productivity without losing human creativity.

Learn why AI is not replacing marketers but amplifying their results, and how businesses can stay ahead by adopting AI now.

To learn more about Build Grow Scale, visit: http://buildgrowscale.com/

Click here to view the full video: https://www.youtube.com/watch?v=8XVuTjXCNgk

Discover how Wicked Reports uses first-party data to track real conversions. Learn why cold traffic measurement is critical for sustainable growth. Understand why ad platforms exaggerate results and how AI enabled Market Research gives brands the clarity they need.

We also explore the Five Forces System, a step-by-step framework that aligns marketing outcomes with business goals. From intention to optimization, this framework helps marketers simplify measurement and deliver results that matter.

You’ll learn how AI saves time, delivers insights, and makes marketing strategy actionable. Instead of guessing, marketers now know where to scale, where to cut, and how to communicate ROI with leadership.

If you’re a marketer looking to improve ROI and gain confidence in your data, this conversation is for you.

Click here to view the video

Mark discusses the importance of small teams using AI tools to scale quickly and efficiently. He dives into the role of AI in content generation, the future of marketing, and how businesses can leverage AI to drive revenue.

Click here to view the video

YouTube Link: https://youtu.be/wMEz3IgZI7M

We dive into the practical applications of AI in lead generation, customer service, and HR, and address common misconceptions about AI.

Listen to learn how AI is not a magic bullet but a powerful tool for businesses when used strategically.

Click here to view the video: Watch Now

We cover:

• Why micro and nano influencers deliver stronger ROI
• How AI analyzes profiles, automates communication, and enhances content
• Gifting strategies that build authentic communities
• The impact of influencer campaigns on Amazon rankings and marketplace success
• How AI is used for both analytics and generative prompts in influencer marketing
• Why authentic content outperforms polished ads in today’s environment

Listeners will also hear about the evolution of social media algorithms, the rise of UGC, and how brands can build long-term influencer relationships. Whether you’re in e-commerce or marketing, this conversation provides insights into scalable influencer campaigns powered by AI.

Click here to view the video: https://www.youtube.com/watch?v=y_3eOyj19Ak

Most large projects today suffer from cost overruns and delays. AI is providing a solution by forecasting risks, automating reporting, and enabling smarter scheduling. From construction to utilities and data centers, companies are leveraging AI to transform their results.

We discuss the myths and realities of AI adoption, its impact on jobs, and what the future holds for industries with slow adoption curves.

Listeners will gain insight into:

• Why 80% of projects cost more and take longer.
• How AI forecasting reduces risk.
• The role of AI agents in reporting.
• How generative scheduling accelerates project planning.
• The impact of AI on jobs and career paths.

This conversation goes beyond hype to provide practical insights into how AI and Marketing can improve outcomes in both business and infrastructure.

👉 Click here to view the video: https://www.youtube.com/watch?v=JYaQfhNTqbo

Ground Control Research has developed Telemetry, a service that provides AI powered insights to guide strategy. From defining the right target market to refining creative briefs, businesses discover how to cut wasted time and costs.

Key discussion points include:

• How AI accelerates insight gathering
• Why startups and scaleups must adapt quickly
• The pitfalls of assuming early adopters represent the future market
• How challenger brands can grow without copying industry giants
• The role of curiosity and decision-making for new marketers

Whether you’re a founder, marketing leader, or early-career professional, this episode provides actionable lessons. Learn how to apply AI and Marketing together to achieve exponential growth and sharpen competitive edge.

Click here to view the video: https://www.youtube.com/watch?v=gUvf2422gvI

Jon shares insights into how marketers can use AI responsibly and avoid AI-generated spam in their content. From plagiarism checks to editorial compliance, Jon explains the importance of transparency and quality in AI-driven marketing strategies.

Click here to view the video: Watch Now

Key topics include:

• Why personalization at scale is essential.
• How startups fail without product-market fit.
• The importance of customer journey mapping.
• Legal challenges around AI-driven personalization.
• Insights from Amazon, Netflix, and Salesforce.
• How AI reduces support tickets and increases profitability.

CX ensures customers remain at the center of every decision. AI provides tools to make it happen at scale. Companies that embrace both will see stronger loyalty, organic growth, and a clear competitive advantage.

This conversation offers practical insights for marketers, entrepreneurs, and leaders navigating today’s fast-moving digital landscape.

Connect on LinkedIn: https://www.linkedin.com/in/franckardourel/

Click here to view the video: https://www.youtube.com/watch?v=gfBEu-j1IJA

Topics covered:

·      Why prompt engineering matters

·      Real use cases for AI-enabled market research

·      How to personalize B2B messaging for buying committees

·      AI tools that speed up the sales cycle

·      Mistakes to avoid—especially around data privacy

·      Advice for young marketers trying to break into AI-driven marketing

Hear practical tips for combining AI tools like Claude, ChatGPT, and Perplexity, and learn how to challenge your own assumptions with smart prompting strategies.

Click here to view the video: https://www.youtube.com/watch?v=5HmU0k9-8ag

Discover how AI is transforming client engagement for startups and mid-sized businesses. Learn how empathy, automation, and LLMs can help brands compete with industry giants—without needing big budgets.

Topics include:

·      AI in client entertainment and logistics

·      Founder-market fit and solving real pain points

·      Early startup mistakes to avoid

·      Using AI-enabled market research for decision-making

·      Building digital agents for daily business tasks

Andy also explains how to think about switching costs, the difference between vitamins and painkillers in product development, and why empathy is the core of marketing success.

Click here to view the video: https://www.youtube.com/watch?v=NkEb05_80-U

You'll learn:

·      How to avoid shallow automation strategies

·      The power of podcasting and community in B2B

·      Why trust-building beats targeting

·      How AI enabled market research can support—but not replace—human insight

·      The balance between tech and empathy in marketing

Whether you're in B2B, marketing automation, or customer experience, this episode will change how you think about connection and conversion.

Click here to view the video: https://www.youtube.com/watch?v=Xbz5mJ5VWzM

Video is one of the most effective mediums for generating trust and engagement. But video creation comes with complexity—scripts, visuals, audio, pacing. That’s where AI-enabled market research is proving its worth. As discussed in the episode, AI helps marketing teams quickly analyze transcripts, stakeholder interviews, brand voice documentation, and competitive landscapes. The result? A compressed research cycle and scripts tailored to audience needs—not internal politics.

One standout takeaway is the “video marketing trifecta,” a strategic framework that aligns video types (anthem, explainer, and endorsement) with each stage of the buyer’s journey. This structure ensures every stakeholder—whether a technical evaluator or the CFO—gets video content suited to their mindset.

AI doesn’t replace creativity—it accelerates insight and fuels ideation. It gives marketers another voice in the room, helping them break creative ruts and increase impact.

To learn more about Pennant Video and their work: https://pennant.video

Click here to view the video: https://www.youtube.com/watch?v=smJuopjDSe4

Hashtags:

#AIandMarketing #AIEnabledMarketResearch #VideoMarketing #B2BMarketing #ContentStrategy

Learn how AI-powered platforms reduce wasted spend on unresponsive influencer gifting campaigns, increase engagement, and allow brands to reward customers who truly love their products.

Tune in to discover:

·      How to use AI-enabled market research to find influencers already in your buyer pool

·      Why refunds outperform flat-rate payments in influencer conversion

·      What makes AI-generated outreach more authentic and effective

·      Where AI helps optimize the entire influencer journey

This episode is packed with actionable insights for any marketer navigating a post-cookie, low-ROI influencer world.

Click here to view the video: https://www.youtube.com/watch?v=zNG6wEpQdUo

Boobesh walks us through real-world applications across industries—CPG, finance, and tech—and explores why some AI pilots stall while others scale successfully. Topics include:

·      How to accelerate creative development with GenAI

·      Challenges in data readiness for AI deployments

·      Why executive alignment matters for AI transformation

·      AI tools Boobesh recommends

·      Advice for marketers entering an AI-first workforce

If you're a marketer, data leader, or strategist looking to stay ahead in the age of AI, this episode is packed with value.

Click here to view the video: https://www.youtube.com/watch?v=mpIQZ2NnTsM

Satej explains how their platform integrates design, brief, and analysis into one seamless system, and how AI agents support different roles across the content lifecycle. The discussion also introduces the concept of creative analytics, allowing teams to understand what visuals, copy, and layouts actually drive results.

Whether you're a marketing leader looking to optimize your campaigns or a creative professional exploring AI co-pilots, this episode offers powerful insights into how the future of marketing is unfolding.

Click here to view the video: https://www.youtube.com/watch?v=o4x87JS7yPE

From building chatbot systems for enterprises like Walmart to launching his consultancy, Toilville, Peter shares the importance of domain expertise, critical thinking, and ethical implementation of AI tools. He introduces his methodology, “spell work,” which focuses on dissecting business needs before jumping into automation—preventing costly missteps and promoting meaningful digital transformation.

We explore how AI-enabled market research can support better decision-making, how companies can avoid the temptation of over-automation, and why empathy remains essential in customer support.

Whether you’re a marketer, strategist, or AI enthusiast, this conversation is packed with insights on how to responsibly and effectively implement AI in your business.

To learn more about Peter Swimm and Toilville, visit: https://www.itstoilville.com

Click here to view the video: https://www.youtube.com/watch?v=PQtpcHiYW3E

Click here to view the video: https://youtu.be/5Aqe1wPoelM

Discover how AI-driven processes help translate hours of creative brainstorms into actionable, high-quality scripts and treatments. Learn why human input remains essential in maintaining authenticity, trust, and emotional impact—even when AI is handling the grunt work. We also explore ethical concerns, the risk of AI overload, and the future of hyper-personalized content.

Whether you're a marketer, creative, or strategist, this conversation will help you understand how to harness AI's power while preserving human ingenuity.

Click here to view the video: https://youtu.be/DUAtxli4TQA

David explains how AI-powered workflows reduce failure risk, speed up iteration cycles, and improve personalization in outreach. Learn how AI identifies early adopters, tailors campaigns with real-time persona signals, and acts as a strategic planning assistant.

Whether you're a SaaS startup founder, marketer, or strategist, this episode offers a roadmap to integrating AI deeply into your product and marketing pipelines.

✅ Learn how to score niche pain points using AI

✅ See how AI automates personalized drip campaigns

✅ Discover how to use AI in project estimation and software planning

✅ Learn how prompt engineering unlocks real value

✅ Get insights on how to out-compete by collaborating with AI

David also shares how being kind to AI—even saying "please" and "thank you"—helps generate better results.

Visit Tekyz: https://tekyz.com

Connect with David: https://www.linkedin.com/in/dhirschfeld/

Click here to view the video: [insert video link]

#AIandMarketing #AIEnabledMarketResearch #StartupSuccess #MarketingAI #ProductMarketFit

You’ll learn:

·      How to use AI to close the “say-do” gap

·      The value of AI-powered digital focus groups

·      The role of meaning-making vs. sense-making in successful AI strategies

·      How smart fridges and food delivery data contribute to predictive analytics

·      Why generalists will thrive in the age of AI

Plus, Duess shares how he uses AI as a collaborative partner in writing, creativity, and product development. Whether you're a CMO or a startup founder, this is a must-listen conversation that offers strategic and tactical takeaways.

To learn more about 6 Seeds Consulting, visit: https://6seedsconsulting.com

Click here to view the video: AI and Marketing with Andreas Duess

You'll hear expert insights on:

·      How AI search differs from traditional SEO

·      The role of review platforms and YouTube content

·      The importance of a holistic marketing strategy

·      What foundational marketing principles still matter

·      How to audit your brand’s AI visibility vs. competitors

We also discuss advice for young marketers, the importance of staying curious, and the future of AI-powered agents in marketing.

🔗 LinkedIn Profile

📎 To learn more about Debbie Gainsford Marketing, visit: https://debbiegainsford.com/

🎥 Click here to view the video: https://youtu.be/J5mwMDPASF0

Hashtags:

#AIandMarketing #AIenabledMarketResearch #DigitalMarketing #AISEO #B2BMarketing

You’ll also discover how Amber's team used AI to reduce cost-per-click from $500 to $79 in just 12 weeks across 30 franchise locations. Plus, we cover tips on recession-proofing your marketing, building long-term client value, and creating upsell systems that maximize revenue. Whether you’re a solopreneur or managing multiple locations, this episode is packed with insights to take your marketing far beyond the basics.

🔗 LinkedIn: https://www.linkedin.com/in/marketing-strategy-coaching-ambergaige/

To learn more about Far Beyond Marketing, visit: https://farbeyondmarketing.com/

Click here to view the video: https://youtu.be/96zz9EH0zp4

Discover:

·      Why human expertise still matters in SEO

·      How to use AI without losing reader trust

·      The danger of relying on AI for keyword research

·      How PR, backlinks, and EEAT play a critical role in your rankings

·      Why zero-click content is changing everything

·      What AI-powered search engines mean for local businesses

From startups to Fortune 500 brands, this episode offers invaluable insights into building long-term SEO success in the age of AI.

🎥 Click here to view the video: https://youtu.be/Ye4EyhMbx-0

Click to visit the Channel: https://www.youtube.com/@BackstoryOnMarketingandAI

From the rise of video AI in 2025 to the ethical questions around copyright and content quality, this episode covers:

·      How Freepik transitioned from a stock content platform to a full AI suite

·      What SlidesGo is doing with presentations and generative media

·      The biggest AI trends marketers need to prepare for

·      Ethical concerns, legal gray areas, and quality assurance

·      Practical advice for new marketers and creatives entering the AI age

We also discuss the role of AI in driving personalization, creativity at scale, and how marketers can position themselves as strategic leaders using these tools.

Resources mentioned:

·      Freepik: https://freepik.com

·      Connect with Jose: https://www.linkedin.com/in/joseflorido/

·      Visit MarketingMachine.Prorelevant.com for more on the upcoming book The AI Marketing Machine

Click here to view the video: https://youtu.be/YsaobR4_iYY

Discover how AI-enabled Market Research powers better decision-making, the best ways to overcome internal resistance to AI adoption, and why human oversight remains crucial to maintaining brand quality.

Whether you're curious about AI's potential in marketing or already implementing AI-driven strategies, this interview is packed with actionable insights!

🔗 Connect with Marla on LinkedIn

To learn more about Zayo, visit: https://zayo.com/

🎥 Click here to view the video: https://youtu.be/7OvvTv2EUIQ

#AIandMarketing #AIenabledMarketResearch #ContentStrategy #SocialMediaMarketing #MarketingInnovation

This conversation dives deep into:

• The shift from assistive to autonomous marketing decision-making
• Multi-channel campaign optimization and cross-channel attribution
• Contextual targeting through NLP in the post-cookie era
• Lessons from real-world clients seeing AI impact bottom lines

🔗 Visit https://www.linkedin.com/in/vibhor/

🔗 Visit https://nextroll.com

Click here to view the video: https://youtu.be/_xMXG9X-TNU

#AIandMarketing #MarketingAI #AdTech #PersonalizationAtScale #AIenabledMarketResearch

You’ll learn:

• How TikTok and influencer-driven algorithms are replacing traditional media in book discovery
• How AI tools like ChatGPT and Photoshop are streamlining press releases and marketing assets
• Why Amazon's AI chatbot “Rufus” may mark the end of SEO as we know it
• How synthetic narration could disrupt the audiobook market
• Why AI is not replacing jobs, but enhancing productivity—especially in marketing and editorial teams

This episode is a must-listen for marketers, publishers, and authors navigating the AI transformation.

Click here to view the video: https://youtu.be/JiVOaAhJpEQ

They break down the role of platforms like Gemini, ChatGPT, Hype AI, and Blow Potato in enhancing content creation, segmentation, personalization, and operational workflows. The conversation touches on agent-based AI systems, the strategic use of AI for segment-based personalization, and the importance of maintaining human oversight to ensure accuracy and compliance—especially in regulated industries.

Angela and Travis also offer practical tips for young marketers to own their careers, drive AI adoption within their teams, and use tools like prompt libraries to scale their work. This episode is packed with insight, humor, and hands-on advice for marketers looking to stay ahead of the curve in the age of automation.

🎥 Click here to view the video: https://youtu.be/2SidPicW_Xo

This conversation covers:

·      How marketers can build trust in AI outputs

·      Why AI should be seen as an input synthesizer, not a magic bullet

·      The role of "explainability" in selling AI-derived ideas internally

·      How Opus Intelligence uses role-specific agents to cut research time by 75%

·      Why cultural relevance must be trained into your AI stack

·      How to scale content without sacrificing strategic insight

·      Why marketers need to move beyond “AI as a buzzword”

This episode is a crash course in strategic, brand-aligned AI use that respects both the art and science of marketing.

Click here to view the video.

Nick opens up about how his agency dove headfirst into AI to stay ahead—using tools like Jasper for content, ChatGPT for admin, and Perplexity for real-time research. He discusses the internal frameworks they’ve built to govern and train their 50-person team in AI use, ensuring all outputs stay on-brand.

You’ll learn:

• Why Nick believes AI is as transformative as the calculator
• How AI is impacting agency workflow and client deliverables
• The biggest hurdles large corporations face in adopting AI
• Why smaller companies often understand digital strategy better than enterprise CMOs
• How to ensure your AI-generated content aligns with brand tone and guidelines
• Career advice for young marketers in an AI-driven landscape

This episode is packed with insights for CMOs, entrepreneurs, and up-and-coming marketers. If you're navigating the shift to AI-enabled market research and marketing strategy, this is a must-listen.

Click here to view the video: https://youtu.be/f8ZXbb1Sej0

Kyle shares how necessity pushed him to explore AI during a staffing crunch—and how tools like ChatGPT, Claude, and Gemini helped him scale his agency's content output. But Kyle’s real message is about balance. AI can be an incredible asset in marketing, but it’s not a replacement for human creativity, intuition, and connection.

He walks us through how he uses AI for brainstorming, research, and content structuring while still relying on human judgment to ensure relevance and authenticity. You’ll hear practical examples, funny stories (like a scuba diving suggestion for a mountain town hotel), and valuable advice for emerging marketers.

Kyle also explores the broader implications of AI—from job disruption to creative opportunity—and offers a forward-looking perspective that blends optimism with realism.

This episode is a must-listen for marketers, content creators, agency owners, and anyone interested in the intersection of technology and creativity. Whether you’re new to AI or already using it, Kyle’s insights will help you work smarter, stay human, and build better marketing.

🎧 Subscribe for more episodes at @BackstoryOnMarketingandAI

📘 Learn more about Guy Powell’s upcoming book The AI Marketing Machine: MarketingMachine.Prorelevant.com

💼 Connect with Kyle: https://www.linkedin.com/in/iamkylehamilton/

🌐 Learn more about The Birr Agency: https://wearebirr.com/

Upton reveals how AI didn’t just help his business—it became an integral part of it. From launching his books to designing ads, managing Amazon campaigns, and even building his own AI agent named Ember, Upton has harnessed AI to extend his capacity as a solopreneur and creative.

You’ll hear about:

• How AI-enabled market research supported his book launches
• The ethical implications of AI in large corporations
• The risk of “AI hallucinations” and how to correct them
• A sneak peek into building your own AI agent
• How to leverage tools like ChatGPT and Gemini to amplify productivity
• Why traditional research still matters (yes, even libraries!)

Plus, Upton’s humor and heartfelt reflections remind us that while AI is a powerful tool, the human story still matters—especially when the goal is connection.

Whether you're a small business owner, marketer, author, or AI enthusiast, this episode delivers insight, laughs, and actionable advice.

Calls to Action:

🔹 Visit @BackstoryOnMarketingandAI for more episodes

🔹 Learn more at ProRelevant.com

🔹 Pre-order Guy Powell’s new book at MarketingMachine.Prorelevant.com

To learn more about Gay Men’s Field Guide, visit: https://www.gaymensfieldguide.com

🔹 How AI is reshaping sales & marketing

🔹 The role of AI agents in automation & personalization

🔹 Why data is the ultimate differentiator

🔹 The future of AI-powered customer interactions

Andrei and Sam share their experiences in AI, including insights on agentic AI, the balance between automation and human touch, and how businesses can stay ahead of the curve by leveraging AI effectively.

🚀 Tune in to learn:

• The impact of AI-driven market research
• How businesses can gain a competitive edge using AI
• The importance of structured data in AI-powered marketing
• What the next 3–5 years look like for AI in business

📌 Watch more episodes on YouTube @BackstoryOnMarketingandAI

📌 Learn more at ProRelevant.com

📌 Pre-order my book at MarketingMachine.Prorelevant.com

🔗 Connect with the Guests:

• Sam Mallikarjunan: LinkedIn
• Andrei Oprisan: LinkedIn

🔖 Hashtags:

#AIandMarketing #AIEnabledMarketResearch #AgentAI #MarketingAI #FutureOfSales

🔗 To learn more about Agent.ai, visit: https://agent.ai/

Melissa reveals the mindset shifts marketers must embrace, how AI is collapsing traditional marketing processes, and why organizations need Agile marketing to stay ahead. She discusses the rise of AI-powered automation, real-time content optimization, and AI’s role in branding.

With 25+ years in marketing leadership, Melissa helps businesses integrate AI strategically—without losing the human touch. She also shares how Accenture cut marketing processes by 40% using AI.

🚀 Learn how to future-proof your marketing strategy with AI.

🔹 Listen now: [Insert Podcast Link]

🔹 Guest: Melissa Reeve – Marketing Frontier | MarketingFrontier.ai

Chris reveals how AI helped him write a book in just 12 minutes and how brands can use AI to streamline workflows, optimize ad copy, and scale faster. But with AI-generated content flooding the market, how can companies stand out? He discusses the balance between automation and human creativity and the future of AI in marketing.

🚀 Learn how AI can enhance your strategy—not replace it.

📌 Watch now: https://youtu.be/fPskO2iciNI

🔹 To learn more about Delta Digital, visit: DeltaDigitalAgency.com

Neil discusses how AI is transforming everything from product research and listing optimization to ad targeting and content creation. He explains why smaller brands benefit more from AI compared to corporate giants and how automation is reshaping traditional focus groups. He also highlights the evolution of AI-driven customer engagement, how platforms like Amazon, TikTok, and Meta are doubling down on AI, and why brand storytelling and niche marketing are now more critical than ever.

If you want to stay ahead of the AI marketing curve, don’t miss this conversation!

📌 Watch more AI and marketing content: ✅ Visit @BackstoryOnMarketingandAI for more episodes.

✅ Learn more about ProRelevant at ProRelevant.com.

✅ Check out MarketingMachine.ProRelevant.com for insights from the upcoming book AI Marketing Machine.

✅ Connect with Neil Twa: LinkedIn.

🔍 Hashtags:

#AIandMarketing #AIMarketResearch #EcommerceAI #DigitalMarketing #MarketingInnovation

Jim shares his journey of developing Story Maker, a SaaS platform powered by generative AI, designed to help businesses craft compelling brand stories. He also discusses the future of AI in content marketing, video production, and data-driven marketing strategies.

AI is not replacing marketers—it’s amplifying their creativity and efficiency. Learn why embracing AI is crucial for small businesses, mid-sized enterprises, and major brands alike.

🚀 Will AI shape the future of marketing? Watch now to find out!

Corey explores the pivotal moment for AI in marketing, discussing its evolution from a helpful tool to a comprehensive solution. He reflects on the potential 'tipping point' where AI could shift significantly in its role within marketing strategies: "When we get to a tipping point where AI moves fully from being a tool to a solution. Whether we will be able to recognize that spot is another long talk. From a useful tool to do things more rapidly to an end-all-be-all solution, I think that's where the tipping point will be."

In this episode, you'll learn:

• Strategies to Prepare Your Business for the Global Market with AI: Insights on leveraging AI to not only enhance operational efficiency but also to scale your business internationally.
• Future of AI in Marketing: Corey discusses the trajectory of AI from a functional tool to becoming the core of solution-driven strategies in marketing.
• The Tipping Point for AI Adoption: Understand the critical phases of AI integration and the potential challenges and milestones associated with recognizing and adapting to this shift.

Whether you're a startup looking to enter global markets or a seasoned marketer keen on understanding the next big trends in AI, this episode offers essential insights into preparing for the future of digital marketing. Subscribe to our channel for more expert interviews and actionable marketing strategies, and don't forget to like and comment with your thoughts or questions about AI's role in global marketing.

#CoreyMorris #DigitalMarketing #GlobalMarketing #AIMarketing #MarketingStrategy #VoltageCEO #MarketingTips #BusinessStrategy

Episode Highlights:

Digital Adoption and AI in Marketing: Paris shares how AI has revolutionized tasks like strategy formulation, data analysis, and content production, speeding up these processes while ensuring higher quality outputs.

• The Power of AI Tools: Learn about the latest advancements in AI tools such as Chat GPT that have not only accelerated the creative process but also improved the strategic capabilities of marketing teams.
• Enhancing Productivity and Strategic Insight: Discover how AI empowers both seasoned and new marketers, making them more productive and helping bridge the experience gap.
• AI's Impact on Content and Customer Engagement: Discussion on how AI is being integrated into creating diverse content formats and enhancing customer profile segmentation.
• Future of AI and Search: Insights into how AI is expected to redefine the search landscape, moving away from traditional keyword focus to more dynamic, audience-engaged strategies.

Paris and Guy also tackle technical challenges like improving audio quality for better viewer experience and discuss potential future changes in search technology and digital advertising impacted by AI innovations. They also touch upon the significance of using first-party data in lead generation and the evolving dynamics of Google’s advertising model in light of recent privacy updates.

Stay tuned as Paris suggests practical ways marketers can leverage AI for competitive advantage and shares a preview of Guy's latest book insights. This episode is a treasure trove for marketers looking to harness the full potential of AI in their strategies.

Connect with us:

Dive deeper into the transformative effects of AI on marketing by following us for more insightful discussions.

Check out Paris on LinkedIn and visit Hop Online for expert marketing services.

Don’t forget to subscribe and download a free excerpt from Guy's latest book to explore more on digital marketing strategies!

#DigitalMarketing #AIMarketing #MarketingStrategy #ContentCreation #AIIntegration #MarketingInnovation #ParisChildress #GuyPowell #HopOnline

Throughout the episode, Mark shares his specialized knowledge in account planning, media, and communication planning. He discusses how these critical elements play a pivotal role in today’s digital landscape. He also touches on the integration of philanthropy in business and how strategic management consulting can drive organizational success.

Key Takeaways from This Episode:

Digital Strategy Excellence: Explore the core components of a successful digital strategy and how to implement them effectively across various platforms.

Emerging Technology Insights: Gain insights into the latest technologies and how they can be leveraged to enhance communication and marketing efforts.

Philanthropy in Business: Understand the importance of philanthropy in building brand reputation and fostering community engagement.

Cross-Functional Leadership: Learn from Mark’s experiences in leading diverse teams to achieve cohesive and targeted communication outcomes.

Whether you’re a marketing professional aiming to sharpen your strategy, a leader in a non-profit seeking effective communication tactics, or someone interested in the intersection of technology and philanthropy, this episode offers valuable perspectives. Tune in to elevate your understanding of modern marketing and strategic planning with insights from one of the industry's veterans.

Remember to subscribe to our channel for more episodes featuring leading experts in marketing and communications, and don't forget to like and comment with your thoughts or questions about today’s discussion!

#DigitalMarketing #StrategicConsulting #PhilanthropyInBusiness #EmergingTechnology #MarketingStrategy

Join us as Hal breaks down the three key strategies that successful DTC brands are employing to overcome the industry's current adversities:

Profit-First Approach: Learn how prioritizing profitability over rapid scaling, setting clear financial goals, and managing customer acquisition costs can transform the effectiveness of performance advertising.

Systems-Driven Operations: Discover how applying systems thinking to optimize processes can enhance efficiency and output, ensuring sustainable growth despite market constraints.

Strategic Nimbleness: Uncover the importance of adaptability in DTC strategy, from rapidly testing different marketing platforms to adjusting targeting strategies based on real-time data.

Hal also sheds light on why large agencies often fail to implement these strategies effectively, emphasizing the need for a nimble, focused approach that H Street Digital champions. This episode is a treasure trove of insights for any DTC brand looking to scale profitably and maintain relevance in a competitive market.

Whether you're a startup founder, a DTC marketer, or someone interested in the dynamics of modern consumer brands, this discussion offers critical insights into making strategic decisions that lead to real-world success.

👉 Subscribe to our channel for more insights into the DTC landscape and strategies that lead to real growth. Like, comment, and share to join the conversation – we want to hear how your brand is navigating these challenging times!

Episode Highlights:

• From Film to CGI: Explore Faruk's transition from traditional car photography to pioneering in CGI, setting up his company to cater to the world's biggest car brands.
• The Creation of Scope City: Dive into the details of Scope City, how it utilizes gaming technology to offer customizable urban landscapes for digital vehicle showcases.
• The Impact of AI on Marketing: Discuss the specific roles of small AI bots in making marketing tasks more efficient and effective, and Faruk's vision on the future of AI in marketing.

Faruk will explore how his passion for photography and expertise in CGI has culminated in groundbreaking tools that not only enhance car visuals but also streamline the creative process for car manufacturers and CG artists globally. He'll discuss the evolution of the industry, the impact of small AI bots that are making significant strides in efficiency and effectiveness, and his insights on how these technologies are poised to drive marketing and AI forward.

Tune in to learn from Faruk Heplevent about the seamless integration of AI into the world of automotive marketing and beyond, and how small, specific AI applications are becoming game-changers in the industry.

Whether you're a professional in the automotive sector, a CGI artist, or just fascinated by the convergence of technology and creativity, this episode will provide you with the inspiration and insights to harness AI for your projects.

Don't miss it!

Check out The Scope Today: https://thescope.studio/contact

In our discussion, Teresa and Megan explore the core themes of their book, "The Purpose Playbook," a vital companion to the Turnaround Leadership Series. The book is crafted to guide leaders and organizations in developing a purpose-driven approach, essential for navigating the complexities of modern team dynamics. They discuss how establishing a clear purpose, vision, objectives, roles, and mutual trust can transform teams and lead to unprecedented performance levels.

"The Purpose Playbook" is not just theory but a practical guide filled with methodologies and activities designed by Teresa, Megan, and co-author Jeff Hilimire. These strategies have been honed through years of practical application in their own teams and through extensive consulting work with various organizations.

In this episode:

Learn why a clear purpose is crucial for team cohesion and performance in ad hoc and asynchronous work settings.

Discover the PVTV model (Purpose, Vision, Tenets, & Values) and how it can serve as a roadmap for your team's success.

Gain insights into the proprietary leadership concepts that have shaped numerous high-performance teams.

Hear firsthand from the authors about their experiences and the transformative impacts of their methodologies.

Whether you are a team leader, a business owner, or someone interested in organizational development, this episode offers valuable insights and practical advice on fostering a purpose-driven culture that empowers teams to achieve more.

Subscribe to our channel for more in-depth discussions and expert insights into leadership and team management. Don't forget to like, comment, and share your thoughts or questions about building purpose-driven teams!

#PurposePlaybook #LeadershipDevelopment #TeamBuilding #BusinessStrategy #OrganizationalCulture #HighPerformanceTeams

What's Really Happening with Third-Party Cookies?

Jeff Greenfield brings his insights into the shifting landscape of online privacy and advertising. While it was once believed that third-party cookies would be phased out by Q3 of 2024, a recent announcement has pushed this date even further to 2025. What does this mean for marketers, advertisers, and consumers alike? Jeff unpacks the implications of this delay and what strategies businesses should consider during this extended transition period.

"The train has not left the station on getting rid of third-party cookies," says Jeff. This teaser gives you just a taste of the insightful, full-length discussion that explores the complexities of privacy, digital tracking, and the future of reaching audiences online.

Stay tuned for the full interview and join us as we delve deeper into these critical changes. Whether you're a marketer trying to navigate the new norms, a business owner concerned about digital strategy, or simply a tech enthusiast curious about the future of digital interactions, this interview will provide valuable perspectives to help you understand and adapt to the changing digital landscape.

Don't miss out! Subscribe and hit the bell icon to get notified when the full interview goes live.

Share your thoughts and questions in the comments below — let's discuss what the future holds for digital advertising!

Follow us on Facebook: https://www.facebook.com/profile.php?...

Website: https://prorelevant.com/

What's your backstory?

In this episode, we explore the significant impacts of AI on marketing departments and the dynamic between marketing teams and their agencies. Discover how AI not only changes the landscape of digital marketing but also how it can be harnessed effectively to revolutionize your marketing strategies.

Michael will share his expert insights on making AI work not just efficiently, but effectively for you, turning AI into a game changer for your business.

We'll cover practical tips on:

-integrating AI technologies

-overcoming common challenges

-leveraging AI to drive measurable improvements

Whether you’re looking to enhance your marketing department's capabilities or seeking to understand the role of AI in digital marketing, this discussion will provide valuable knowledge and strategies to help you succeed in the AI-powered marketing world.

Don’t miss out on these expert insights.

Subscribe to our channel for more discussions like this and hit the bell icon to stay updated on all our latest content.

Drop your questions or experiences with AI in marketing in the comments below—we'd love to hear how AI is transforming your strategies!

Follow us on Facebook: https://www.facebook.com/profile.php?id=61553143494779

Website: https://prorelevant.com/

What's your backstory?

In this discussion, Georgios challenges us to rethink our perceptions of AI's capabilities, advocating for a more grounded and realistic understanding of what AI can truly achieve. He predicts that in the coming years, AI will become a central driver in marketing, revolutionizing how we engage with customers, analyze data, and execute campaigns.

Tune in to discover how you can leverage AI's full potential within your marketing strategy and prepare for the sweeping changes that AI is set to bring to the industry. Whether you're a marketer, business owner, or just an AI enthusiast, this episode will provide you with a clearer view of the realistic impacts and exciting opportunities AI holds for the future of marketing.

Don't forget to subscribe for more insights, and hit the like button if you find this discussion informative. Share your thoughts or questions in the comments below as we delve into the future of AI in marketing together!

Subscribe to the Backstory on Marketing and AI for more updates on market trends and AI updates.

Follow us on Facebook: https://www.facebook.com/profile.php?...

Website: https://prorelevant.com/

What's your backstory?

In this episode, we are diving into the shifting marketing landscape amidst the decline of traditional cookie tracking. As cookies continue to crumble under regulatory and technological changes, Customer Data Platforms (CDPs) are stepping up as essential tools to manage and leverage consumer data effectively.

Join our experts, Rodolphe Dougoud and Bashir Eghbali, as they explore how CDPs can help businesses navigate this transition and optimize their marketing strategies.

Don't miss out on this insightful conversation-- make sure to like, subscribe, and comment with your thoughts or questions. Let's dive into how we can tackle the challenge of a cookie-less future together!

Subscribe to the Backstory on Marketing and AI for more updates on market trends and AI updates.

Follow us on Facebook: https://www.facebook.com/profile.php?...

Website: https://prorelevant.com/

What's your backstory?

In this interview, Nick dives deep into how AI is reshaping the landscape of copywriting, from automating content creation to enhancing data-driven marketing strategies. He discusses the significant role data plays in fueling AI advancements, providing marketers with unprecedented insights and capabilities. However, with these technological advancements comes a growing concern about the loss of the human touch in marketing narratives.

Nick predicts a potential backlash from both consumers and marketers who value genuine human connections in communication. He shares his insights on finding the right balance between leveraging AI for efficiency and maintaining the authentic voice that customers trust and relate to.

Tune in to learn from Nick Usborne as he navigates the complex interplay between AI, data, and the human element in marketing. Whether you're a copywriter, a marketer, or simply fascinated by the impact of AI on creative professions, this episode offers valuable perspectives on adapting to and thriving in a rapidly changing digital landscape.

Don't forget to like, subscribe, and comment with your thoughts or experiences with AI in marketing and copywriting!

Subscribe to the Backstory on Marketing and AI for more updates on market trends and AI updates.

Follow us on Facebook: https://www.facebook.com/profile.php?...

Website: https://prorelevant.com/

What's your backstory?

According to Robert, while software often captures the spotlight, it is the advancements in hardware that will significantly propel AI forward. With a backdrop of increasing competition in hardware manufacturing—a 'war' that underscores the critical role of infrastructure in AI's capabilities—Robert explains how these technological strides are pivotal.

He discusses the high stakes and the immense potential that improved hardware holds for the future of AI, from enhancing processing speeds to enabling more complex computations and beyond.

Join us as Robert also navigates through the legal landscapes that companies and innovators must consider as they develop and deploy AI technologies.

Whether you're an AI enthusiast, a tech professional, or just curious about the future of technology, this conversation offers a deep dive into how hardware innovations are set to redefine the capabilities of AI and the legal battles that might shape this progress.

Subscribe to the Backstory on Marketing and AI for more updates on market trends and AI updates.

Follow us on Facebook: https://www.facebook.com/profile.php?...

Website: https://prorelevant.com/

What's your backstory?

In this comprehensive discussion, we cover the essentials of generative AI, demystifying this groundbreaking technology for our audience. Kevin, with his engaging and educational approach, breaks down complex concepts into understandable insights, highlighting how generative AI is not just a buzzword but a pivotal tool in modern marketing and beyond.

Furthermore, Kevin shares invaluable advice for young marketers and professionals on how to navigate the evolving job landscape influenced by AI advancements. From upskilling in AI-related domains to embracing a mindset of continuous learning, Kevin outlines strategies to thrive in an AI-driven world.

For those curious about the future of work and the role of AI in shaping new opportunities, this episode is a must-watch. Kevin's unique blend of technical prowess and engaging storytelling promises to educate, energize, and inspire action. Tune in to gain a deeper understanding of generative AI's potential and how to leverage it for career growth and innovation.

Tune in to gain invaluable insights from one of the industry's most respected figures! Find out more today.

Subscribe to the Backstory on Marketing and AI for more updates on market trends and AI updates.

Follow us on Facebook: https://www.facebook.com/profile.php?...

Website: https://prorelevant.com/

What's your backstory?

John believes that the future of marketing and AI hinges on our ability to infuse more humanity into technology – understanding not just what content people like, but how to make digital interactions more human and relatable.

Join us as John shares his insights on the critical role of human touch in AI-driven marketing, the challenges and opportunities it presents, and the strategies businesses can adopt to make their marketing efforts more personable and effective.

Whether you're a marketer, a business leader, or someone intrigued by the evolving dynamics of AI in the business world, this episode offers valuable perspectives on making technology work for, not against, the human element in business interactions.

Tune in to gain invaluable insights from one of the industry's most respected figures! Find out more by visiting ScribeWise today.

Subscribe to the Backstory on Marketing and AI for more updates on market trends and AI updates.

Follow us on Facebook: https://www.facebook.com/profile.php?...

Website: https://prorelevant.com/

What's your backstory?

A proud Texan with a love for European adventures, AJ's coaching portfolio is as diverse as his background, including Forbes Top Social Media Influencers, multi-million dollar business owners, and even a driven 17-year-old. His mission is clear: to facilitate transformative change by addressing the Inner Game, encompassing emotional intelligence and unconscious barriers.

In this episode, AJ delves into the integration of AI and Chat GPT within marketing strategies, highlighting three essential keys to success. His insights extend beyond professional growth, offering a holistic approach to personal development and fulfillment. Tune in to uncover how to leverage the latest in AI for marketing excellence and embark on a journey of self-discovery with AJ Amyx.

Tune in to gain invaluable insights from one of the industry's most respected figures! Find out more today.

Subscribe to the Backstory on Marketing and AI for more updates on market trends and AI updates.

Follow us on Facebook: https://www.facebook.com/profile.php?...

Website: https://prorelevant.com/

What's your backstory?

Before his pivotal role at Seekr, Pat made significant strides at Bose, steering the ship in various global marketing leadership positions. He was instrumental in brand marketing, media, digital, social, and forging strategic partnerships with powerhouse entities like the NFL, Amazon, Disney, and Spotify. His innovative work and leadership earned him a spot in the "Sports Business Journal's" prestigious “40 under 40” list, recognizing his contributions to the industry.

In this exclusive interview, Pat shares his journey through the realms of marketing and AI, offering unparalleled insights into how artificial intelligence is revolutionizing content evaluation and consumer engagement. Whether you're a marketing professional, AI enthusiast, or simply fascinated by the intersection of technology and marketing, this conversation with Pat LaCroix is not to be missed. Tune in to uncover the future of marketing in the age of AI with one of the industry's most seasoned experts.

Tune in to gain invaluable insights from one of the industry's most respected figures! Find out more by visiting seekr today.

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Website: https://prorelevant.com/

What's your backstory?

From the early days of identifying a market gap in affordable home furnishings during the recession to building Apt2B into an e-commerce powerhouse with annual revenues soaring over $40M, Alex's journey is nothing short of inspiring. His strategies in awareness, creativity, and communication have not only fueled growth but also led to a successful acquisition and exit.

Today, Alex shares his invaluable insights on leveraging AI alongside strategic marketing to propel business growth. We'll explore the pivotal role of creative marketing, the development of strategic partnerships with giants like Costco and Bed Bath & Beyond, and the innovative use of technology in e-commerce.

Whether you're an aspiring entrepreneur, a marketing professional, or just passionate about the fusion of AI and marketing, this episode is packed with actionable advice and captivating stories from Alex's remarkable career. Tune in to discover how to harness the power of AI and marketing to fuel your business growth and navigate the challenges and opportunities of the e-commerce landscape.

Tune in to gain invaluable insights from one of the industry's most respected figures! Find out more by visiting couch.com today.

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Website: https://prorelevant.com/

What's your backstory?

Damon isn't just any expert; he's a Forbes contributor and the author of a best-selling SEO book on Amazon, shedding light on the intricacies of search engine optimization in a way that's both accessible and actionable. His illustrious clientele includes high-profile names like the Utah Jazz’s Team Store and companies that have made waves on Shark Tank and earned recognition from Inc.

In this episode, we dive deep into Damon's philosophy on SEO, uncovering the techniques and tactics that have enabled him to dominate search rankings and drive significant growth for his clients. Whether you're a small business owner, a marketing professional, or simply an SEO enthusiast, this conversation is packed with valuable insights that could revolutionize your approach to online visibility.

Get ready to be inspired by Damon's journey, learn from his vast experience, and discover how you too can leverage SEO to elevate your business. Tune in now and unlock the secrets to mastering search engine marketing with Damon Burton.

Tune in to gain invaluable insights from one of the industry's most respected figures! Find out more by visiting https://www.damonburton.com/ today.

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What's your backstory?

In this in-depth interview, we uncover the secrets behind Will's success in creating seamless integrations between sales and marketing teams. He shares his expertise in digital marketing programs, revenue operations, demand generation, sales enablement, and customer success initiatives, showcasing his versatility as a leader in today’s fast-paced business environment.

Will discusses his unique methods for identifying opportunities within complex buyer cycles and how he strategically utilizes cutting-edge technology to address these challenges. His data-driven and behaviorally-focused strategies are not just about alignment across departments; they bring the power of behavioral science into the mix, fostering a culture of continuous improvement.

Join us as Will provides valuable insights into fostering departmental synergy, enhancing customer experiences, and employing behavioral science insights to skyrocket conversions and revenue. This episode is a goldmine for professionals seeking to drive measurable results and thrive in the evolving market.

Don't miss out on this enlightening conversation with a thought leader who is reshaping the way organizations approach revenue growth and operational efficiency. Tune in now and be inspired to transform your own strategies!

Subscribe today for more industry insights!

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Discover the story behind Aigo's inception, where Peter's deep research into the nature of intelligence, reality, and human cognition laid the foundation for a groundbreaking 'intelligent human-like cognitive Brain.' This isn't just any AI - it's an innovative system capable of remembering, learning, understanding context, and adapting to individual users, poised to revolutionize how we interact with technology across industries.

Whether you're a tech enthusiast, a marketing executive, or just curious about the future of AI, this video promises a deep dive into the world of intelligent, personalized AI assistants that are set to change the world.

Tune in to gain invaluable insights from one of the industry's most respected figures! Find out more by visiting https://aigo.ai/ today.

Subscribe to the Backstory on Marketing and AI for more updates on market trends and AI updates.

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Website: https://prorelevant.com/

What's your backstory?

In this enlightening episode of The Backstory on Marketing and AI, we are thrilled to welcome Marc Pickren, the dynamic President of Next Net Media. With experience spanning over 25 years in various domains like Fintech, SaaS, and Digital Marketing, Marc is an epitome of entrepreneurial success and innovation. From humble beginnings in a cubicle to overseeing multi-million-dollar projects in large corporations, his journey is nothing short of inspirational.

Join us as Marc delves into his unique approach to building and managing ventures, his insights on leveraging technology in marketing, and how his leadership at Next Net Media is influencing the global marketing and technology landscape.

Whether you're an aspiring entrepreneur or a seasoned marketer, Marc's story is bound to ignite your passion for innovation and offer a fresh perspective on the ever-evolving digital world.

Tune in to gain invaluable insights from one of the industry's most respected figures! Find out more by visiting https://nextnetmedia.com/ today.

Subscribe to the Backstory on Marketing and AI for more updates on market trends and AI updates.

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Website: https://prorelevant.com/

What's your backstory?

With a long career in marketing for entrepreneurs Josh Sweeney is the CEO of FounderScale, and his journey in the marketing world is truly inspiring. He's become a beacon of innovation, helping entrepreneurs thrive in the digital age. Josh's commitment to assisting small businesses to succeed is awe-inspiring. He's also an inspiring speaker and a cherished resource for all things marketing-related.

For any inquiries or to connect with Josh, don't hesitate to contact him via his website, FounderScale.com. Josh Sweeney continues to leave a mark in the marketing realm. 

In this episode, we sit down with Josh to soak in his wisdom about the latest marketing trends and the art of harnessing the power of social media. His approach to adapting to the ever-changing digital landscape is a true testament to his experience in marketing for entrepreneurs. Get ready for an episode that promises to transform your marketing!

Subscribe:

Subscribe to Spotify or Apple Podcasts to listen each week. 

Want to learn more about author Guy R. Powell? Check out the socials below:

Follow us on Twitter: @BackstoryMarketingPodcast 

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Visit our website: MarketingMachine.Prorelevant.com

Mary Ann Pruitt's journey in the media buying landscape spans over two decades, during which she has delivered for all her clients. With a stellar portfolio boasting collaborations with Fortune 500 and agile startups, Mary Ann Pruitt’s expertise is a beacon for professionals seeking to navigate the dynamic marketing and media buying terrain. She is a sought-after speaker and strategic visionary and has been chosen as a Top Woman in the Media Industry. She has consistently demonstrated an uncanny ability to decipher consumer behavior and decode market and media trends. Her campaigns have not only shattered conventions but have also raised the bar, redefining the very essence of effective marketing.

For any inquiries or to connect with Mary Ann Pruitt, please contact her via www.Mosaic.Agency/Contact or on Twitter @mediamaps. Mary Ann Pruitt continues to leave an indelible mark on the marketing industry. 

In this episode, join Mary Ann Pruitt and host Guy R. Powell to discuss the art and science of media buying. Get ready for a treasure trove of insights as Mary Ann Pruitt expounds on the transformative potency of narratives in captivating audiences and forging unbreakable bonds with brands. 

Subscribe:

Subscribe to Spotify or Apple Podcasts to listen each week. 

Want to learn more about author Guy R. Powell? Check out the socials below:

Follow us on Twitter: @BackstoryMarketingPodcast 

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Visit our website: MarketingMachine.Prorelevant.com

Andy Buyting is a content marketing expert. His journey began with a relentless curiosity for the human psyche and a passion for unlocking the true potential of marketing. His expertise spans a broad spectrum, from branding and digital strategies to consumer behavior and innovative storytelling. With a proven track record of elevating brands to new heights, Andy's insights are captivating and transformative.

For inquiries or to connect with Andy, please visit TulipMediaGroup.com. Andy Buyting continues to leave an indelible mark on the media landscape and the marketing realm. 

In this episode, Andy discusses the art of crafting compelling brand narratives that resonate. Discover the secrets behind his groundbreaking strategies that have catapulted businesses from obscurity to prominence.

Subscribe:

Subscribe to Spotify or Apple Podcasts to listen each week. 

Want to learn more about author Guy R. Powell? Check out the socials below:

Follow us on Twitter: @BackstoryMarketingPodcast 

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Visit our website: MarketingMachine.Prorelevant.com

Tune in for marketing wisdom from Mickie Kennedy on "The Backstory on Marketing" with Guy R. Powell.

Stay connected with us:

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Visit our website: MarketingMachine.Prorelevant.com

Learn about the role of artificial intelligence and machine learning in marketing and how businesses can gain a competitive edge by harnessing these technologies.

Tune in to "The Backstory on Marketing" for fresh perspectives on data-driven marketing and subscribe for engaging content on the latest marketing trends and strategies.

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During this episode, John Gumas shares valuable tips for marketers and entrepreneurs challenging the market leader. Learn how to navigate the ever-changing marketing landscape, adapt to new technologies, and leverage consumer insights to create winning campaigns. Gain a deeper understanding of the importance of storytelling in marketing and how it can elevate your brand above the noise.

Don't miss this conversation with a seasoned marketing expert. Tune in now! 

Stay connected with us:

Follow us on Twitter: @BackstoryMarketingPodcast 

Like us on Facebook:@thebackstoryonmarketing

Visit our website: MarketingMachine.Prorelevant.com

Jeff Greenfield is a seasoned marketer with over two decades of experience under his belt. Throughout his career, he has worked with Fortune 500 companies, leading marketing teams and spearheading successful campaigns. Jeff's expertise lies in digital marketing strategies, brand development, and consumer engagement. His innovative thinking and ability to adapt to changing market dynamics have earned him accolades and recognition within the industry.

In this episode, we explore the pivotal moments that shaped Jeff's career, from his early foray into marketing to his current position as a thought leader in the field. Jeff candidly shares the challenges he faced and the lessons he learned along the way, offering valuable advice for aspiring marketers.

Highlights from the episode include Jeff's insights on harnessing the power of data-driven decision-making in marketing campaigns. He discusses the evolving role of technology in shaping marketing strategies and emphasizes the importance of staying abreast of the latest trends to remain competitive in today's fast-paced digital landscape.

To top it off, Jeff leaves us with a call to action for marketers at all stages of their careers. He encourages listeners to embrace continuous learning, explore new marketing avenues, and foster a collaborative mindset to drive innovation and stay ahead in the ever-evolving marketing realm.

Don't miss this captivating episode filled with valuable insights from Jeff Greenfield. Tune in now to gain a fresh perspective on marketing and take your strategies to new heights! Find him at www.jeffgreenfield.com.

Follow us on social media to stay updated with the latest episodes and engage in discussions with fellow marketing enthusiasts.

You can find us on:

https://prorelevant.com

Let's connect and keep the marketing conversations going!

In this discussion, Noor covers everything especially the importance of privacy and targeting in digital advertising. She also shares some valuable tips for that will make certain your digital advertising is successful.

Whether you're a seasoned marketer or just starting out in the field, you won't want to miss this informative and engaging discussion. So grab your headphones and get ready to learn from one of the best in the industry.

Interested in learning more? Check out their website: https://basis.net/

About Noor Nasser: Noor Naseer is VP of Media Innovations and Technology at adtech firm Basis Technologies. She leads client thought leadership and innovative digital media strategy development. She guides clients on how to evolve media strategy to accommodate fast-changing consumer behavior and media trends.

Noor has written for and been cited in industry outlets including Adweek, MediaPost and SmartBrief. She has spoken at events for the 4As, the American Advertising Federation, the American Marketing Association and SXSW. She hosts the adtech podcast, AdTech Unfiltered. Prior to Basis Technologies, Noor served in media roles at Starcom MediaVest Group. She is a graduate of Northwestern University.

Links:

Website: https://www.noornaseer.com/

Twitter: https://twitter.com/noornaseer18

Thanks for tuning in, and don't forget to subscribe for more marketing insights and tips! #marketing #advertising #branding #contentmarketing #storytelling #NoorNasser

In this interview, Michael discusses the key strategies and techniques for building a strong performance marketing infrastructure. He also shares his insights on how to leverage social media and other digital channels to enhance brand visibility and engagement.

Whether you're an entrepreneur looking to launch a new brand, or a marketer seeking to enhance your brand's growth, Michael's valuable tips and insights will provide you with the knowledge and tools you need to succeed in today's competitive marketplace. Don't miss this opportunity to learn from one of the top experts in brand management!

Do you want to learn more? Check out his website: https://michaelsbragg.mystrikingly.com/

LINKS:

Special offer at marketingmachine.prorelevant.com

LinkedIn (Michael Bragg): https://www.linkedin.com/in/michaelsbragg1/

Personal Website: https://michaelsbragg.mystrikingly.com/

Facebook: https://www.facebook.com/michaelsbragg

Twitter: https://twitter.com/braggg

Brandon Leibowitz talks about Learning how to improve your website's ranking in Google with the latest search engine optimization techniques. Discover the most important issues to consider when optimizing your site for search engines. ChatGPT, the AI language model, can provide helpful tips and insights to help you further improve your SEO strategy and boost your online visibility.

Interested in learning more? Check out their website: https://seooptimizers.com/

About Brandon Leibowitz: Brandon Leibowitz runs and operates SEO Optimizers since 2007. SEO Optimizers is a digital marketing company that focuses on helping small and medium-sized businesses get more online traffic, which in turn converts into clients, sales, leads, etc.

Links:

SEO OPTIMIZERS website: https://seooptimizers.com/

YouTube Link: https://youtu.be/qXjJsoMKLyo

LinkedIn (Brandon Leibowitz): https://www.linkedin.com/in/brandonleibowitz/

Instagram: https://www.instagram.com/leibowitzbrandon/

Facebook: https://www.facebook.com/BrandonLeibs

Twitter: https://twitter.com/brandonleibs

Pinterest: https://www.pinterest.com/leibowitzbrandon/

https://seooptimizers.buzzsprout.com/

YouTube Channel: https://www.youtube.com/c/BrandonLeibowitz/videos

Douwe Bergsma shares his insights, including information regarding sales marketing, innovation, digital transformation and commercial challenges.

Interested in learning more? Check out their website: https://www.piedmont.org

About Douwe Bergsma: He joined Piedmont as Chief Marketing Officer in 2020 and leads all the Brand Growth efforts, including communication, physician outreach, marketing and community education. Piedmont is a $6.5 Billion not-for-profit system that is empowering Georgians by leading the change in health care through 37.000 employees and 3000 Piedmont Clinic members who serve 3.4 million patients across 1400+ locations, including 22 hospitals, 80 Urgent- & Quick Care centers and a range state-of-the-art virtual and digital capabilities.

Before joining Piedmont, he led the P&L, marketing, innovation, shopper marketing, digital transformation, e-commerce, diversity and/or the capability development for many iconic consumer brands. He enjoyed many roles in marketing and sales in Europe and North America at Procter & Gamble for over 19 years and he was the Chief Marketing Officer at Georgia-Pacific for almost 9 years.

His industry and business impact have been widely recognized through the Lifetime Achievement Award (AMA Atlanta), induction into the Shopper Marketing Hall of Fame (P2P Institute), Creativity 50 (AdAge), Game Changer (The Drum), Top 10 Most Inspirational Business Leaders (CIO Views), Cojones Award (SXSW/nFusion), CMO of The Year (CGT; finalist), CMO Story Telling (Salesforce/CMO Club), CMO Diversity & Inclusion (Salesforce/CMO Club), CMO Innovation (Salesforce/CMO Club), Cannes Lions-, Effie-, Halo-, Webbie- and D&AD awards and invitations to present at 25+ events, including Cannes Lions, Effies, CES, ARF, ANA Masters of Marketing, Brand Week and the White House.

Driven by his passion to help people climb and organizations grow, he is very involved in industry efforts, such as the Dean for the Brand Marketers Academy at Cannes Lions, Board of Directors at the Association of National Advertisers (ANA), guest lecturer at NYU and GSU, member of several CMO organizations and Rotary Atlanta, public speaker, award judge and strong advocate of the international #SeeHer initiative, which aims to portray women accurately in the media.

He graduated from the School of Economics and Business at the University of Groningen, Netherlands.

Links:

LinkedIn (Douwe Bergsma): https://www.linkedin.com/in/douwebergsma

Piedmont Healthcare: https://www.piedmont.org

YouTube Channel: https://www.youtube.com/user/piedmonthealthcare

Laura Patterson shares her insights, including information regarding measurement, dashboards, culture, and more.

Interested in learning more? Check out the following study: VisionEdge Marketing and the University of Texas at Dallas (Link to document below.)

About Laura Patterson: If you're looking for a practical, no-nonsense, proven approach to accelerate growth, create value, and improve performance, then you've connected with the right person. Laura Patterson is a recognized and trusted authority for enabling companies to take a customer-centric, outcome-based approach to organic growth by enabling them to use analytics, accountability, alignment, and operational excellence to attract, retain and grow the value of customers. 

Laura began her 25+ year career in sales and had the great fortune of working across functions spanning customer relationship management, strategic and product marketing, analytics, and marketing operations. Today she is at the helm of VisionEdge Marketing, founded in 1999, and is recognized as one of the pioneers in MPM. She received a patent for the Accelance® methodology, designed to connect activities and investment to business results. She has published four books, with the recent “Fast-Track Your Business: A Customer-Centric Approach to Accelerate Market Growth,” receiving industry acclaim. Laura is frequently asked to speak and facilitate workshops for educational institutions, associations, and company meetings. Laura has been recognized for her thought leadership and has won numerous awards, including Engati’s Top 30 Marketing Influencers and Top 200 Thought Leaders, Piktale’s Top 100 Influencers, and 20 Women to Watch in Business by the Sales Lead Management Association. 

Links:

LinkedIn (Laura Patterson): https://www.linkedin.com/in/laurapattersonvem/

VisionEdge Marketing: https://linktr.ee/visionedgemarketing

Link to White Paper: VisionEdge Marketing and the University of Texas at Dallas (2021-2022): https://visionedgemarketing.com/mpm-benchmark-report-2022-culture-leadership-value-creators/

YouTube Link: https://youtu.be/-RDY-WQqkHE

Sign up for ProRelevant Emails:

https://mailchi.mp/prorelevant/newsletter 

Link to YouTube Video:

https://www.youtube.com/watch?v=p8TJq-pdFwY

About Andrea Pass: Andrea Pass creates and implements public relations campaigns in a wide range of categories, including consumer products, lifestyle, business to business, education, health, wellness and fitness, and many more. Her company, Andrea Pass Public Relations, has expertise in national, regional, and local media relations outreach. Her strength and relationships, coupled with her knowledge of the ever-growing media base, results in securing top-tier targeted media placements to increase brand awareness, reputation management, and sales for established businesses and growing entrepreneurs alike. She also serves on the Board of Directors at the non-profit United Inventors Association (UIA). She is the Workshop Council Chair for the Performance Driven Marketing Institute (PDMI) and Membership Roundtable Chair of the New Jersey Association of Women Business Owners. She's a member of the National Association of Women Business Owners and has created the webinar series “Resonate to Revenue.” Andrea is also the founder of “Access Success Networking” and is a frequent guest speaker at various events and podcasts. 

Links:

Andrea Pass Public Relations Website: https://www.andreapasspr.com/

LinkedIn: https://www.linkedin.com/in/andrea-pass/

Facebook: https://www.facebook.com/AndreaPassPublicRelations/

Twitter: @NJ_Andrea

YouTube Channel: https://www.youtube.com/channel/UC5HpT2RNe_rpzIlliSD4X9A/featured

Instagram: @andrea_pass_pr

ProRelevant Links

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Link to YouTube Video: https://youtu.be/_RqXtJC-57k

Guy Powell sits down with Lauren Abernethy, Vice President, Marketing of Braves Development Company. They discuss marketing an experience versus marketing a product or brand.

Responsible for the creation and implementation of the strategic marketing direction of The Battery Atlanta, Lauren has excellent insight into property marketing and marketing experiences. What are the benefits of marketing an experience as opposed to a product? What are the challenges?

About Lauren Abernethy:

Lauren Abernethy is the Vice President, Marketing of Braves Development Company with the Atlanta Braves. She is responsible for the creation and implementation of the overall strategic marketing direction of The Battery Atlanta, including development of compelling marketing and special events programming in efforts to increase customer traffic, tenant sales, digital footprint, and create mutually beneficial relationships with asset partners, retailers, advertisers, sponsors, grassroots organizations, and the surrounding business community.

Lauren has over 20 years’ experience in program development, public relations, and strategic marketing for property management across the Southeast with Simon Property Group serving in various positions including: Regional Vice President of Marketing, The Mills; Director of Marketing & Business Development of Lenox Square in Atlanta, Georgia; West Town Mall in Knoxville, TN; St.John’s Town Center in Jacksonville, FL, Melbourne Square in Melbourne, FL; and Biltmore Square in Asheville, NC.

Originally from Jacksonville, Florida, Lauren has lived in Atlanta for 11 years. She is a graduate of Mars Hill University in North Carolina, where she received a Bachelor of Arts degree in Communications/Public Relations & Art with a minor in Business Management.

Links:

https://marketingmachine.prorelevant.com/getting-started/

batteryatl.com

@batteryatl

https://www.linkedin.com/in/lauren-abernethy-6b4ab6b/

YouTube: https://youtu.be/giE9DGMjGCk

Sign up for ProRelevant Emails: https://mailchi.mp/prorelevant/newsletter  

CEO of Client Attraction Pros sits down with Guy to discuss his backstory on marketing, and his specialty: content. He explains how essential video content has become. Atiba touches on how valuable video content has become in regards to SEO, especially in a post-COVID world.

He expresses the importance of understanding the customer's purchase journey. What are people Googling? How do you use SEO to market your brand? Check out this episode to understand the impact content (specifically video content) and SEO has on your brand and business.

About Atiba de Souza:

The Content Game is Intense with Third Party Data restrictions. New privacy laws and growing competition.

So what is the answer to generating more leads? Nothing less than fresh, original, and engaging content. But who's got time to create content, much less launch it across every platform in the appropriate format?

The answer? A customer-focused, tactical, technology-driven plan for radical content creation and repurposing that will land your content on Page 1 of Google.

Atiba de Souza is the Content Superman. Decades of running an exclusive agency combined with hardcore technical skills -- I'm talking CODE, people, REAL CODE! -- have made him one of the few people with the skills and insight to marry emerging software and Google’s algorithm with an intuitive feel for the culture of every social media platform.

His clients call him the SEO Super Sleuth, the Business Ninja, the “Build Your Team” Guru, and the Super Connector!

He was killing Search Engine Optimization (SEO) before the term was even invented, ranking regional and national brands in the US on page 1 of Google for over 15 years.

His content strategies are not just bells and whistles; his vision is inspiring and his voice is thunderous in the B2B SEO space. 

Kasim Aslam, owner of the  #1 rated Google Ads Agency in the US was blown away by his tech-backed ingenious process, “Nobody else is doing this. You’ve got stuff people need to hear, ” he told him.

Not even the best of the best can say that they ranked more than 3000 pages on the first page of Google results while helping companies enjoy qualified leads. 

Atiba’s experience and insights are so mind-boggling that Lauren Petrullo of Mongoose Media believes that there is “brilliance oozing out of his pores”

This Superman CEO of a Video Marketing Agency has been featured on many renowned platforms including Traffic & Conversion Summitt, Digital Marketer Blog, Fox, Digital Journals, The Times, & USA Today.

It's time to grab the content marketing bull by the horns! And Atiba is your man.

Links: 

https://marketingmachine.prorelevant.com/getting-started/

Sign up for ProRelevant Emails: https://mailchi.mp/prorelevant/newsletter  

YouTube Link: https://youtu.be/83DU8io7eL8

LinkedIn: https://www.linkedin.com/in/atibadesouza/

Instagram: https://instagram.com/atibadesouza

Thought Leadership Youtube: https://www.youtube.com/channel/UCu7Np_hjeakCER3xFzeu-Tw

Team Building YouTube: https://www.youtube.com/channel/UChjej0lyswDeDd91x7y63ew

SEO Youtube: https://www.youtube.com/channel/UCoEGC8wJj2WjotcfFU8Xudg

TikTok: https://www.tiktok.com/@theatibadesouza

On this episode of The Backstory on Marketing, Guy Powell sits down with David Gerson, Director of Marketing at TK Elevator. They discuss how the COVID-19 Pandemic induced technological transformation, influenced our culture, and changed the customer experience journey. David and Guy talk about how these shifts both challenge and create new opportunities for companies and marketing professionals, and how marketers can overcome these challenges and present the value of their initiatives to their peers and superiors. 

David speaks on current trends, such as TikTok and Customer Self Service. He speaks on the importance of maintaining a healthy mind and body, and he shares the ways in which he keeps his team engaged and fulfilled in a hybrid work environment.

About David Gerson:

For over 20 years, David Gerson has been a global leader in Creative Branding, Commercial Storytelling and Product Management. He has had the pleasure of working for a variety of B2B brands based in the Americas and Europe with a particular focus in the Interior Design and Commercial Building Industry.   

Inspiring teams and motivating people is a lifelong passion for him. Along the way, he’s developed an appreciation for a methodological approach to innovation, sales enablement and executing comprehensive product launches. 

In addition to his numerous professional accomplishments, he is probably best known for the global brand he created called “Refs Need Love Too”. An accomplished soccer referee with over 7 years of experience, he has over 40k followers on TikTok, a line of merchandise, a blog and even a podcast giving people an inside look at what it’s like to manage a match in the most popular sport in the world.   

Links: 

https://marketingmachine.prorelevant.com/getting-started/

YouTube: https://youtu.be/42UFtFP8OB8

LinkedIn: https://www.linkedin.com/in/davidgerson/

Company Website: https://www.tkelevator.com/us-en/

David Gerson’s TikTok: @refsneedlovetoo

Sign up for ProRelevant Emails: https://mailchi.mp/prorelevant/newsletter  

About Jo Ann Herold: Jo Ann is a purpose-driven executive and brings more than 25 years of marketing expertise for iconic brands. She served as the CMO for The Honey Baked Ham Company, LLC twice. Prior she was CMO for Interface, Inc., VP of Brand Marketing at Arby’s Restaurant Group, and owned her own marketing firm. Jo Ann has an MBA in International Business from Mercer University and an undergraduate degree from Mississippi State University. She is an adjunct professor at Mercer University and GSU. She was the recipient of Atlanta AMA’s Lifetime Achievement award and two AMY Awards from the American Marketing Association.

Links:

Amazon link for her book: ‘Living On A Smile: 16 Ways to Live a Big Life and Lead with Love’: https://www.amazon.com/Living-Smile-Ways-Live-Life-ebook/dp/B0B39MQXV3

LinkedIn: https://www.linkedin.com/in/joannherold/

Instagram: @joannheroldp_lop

https://marketingmachine.prorelevant.com/

Sign up for ProRelevant Emails:

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Link to YouTube Video:

https://youtu.be/U388u1QhduM

About Sharon Goldmacher: Sharon Goldmacher is a seasoned digital marketing and public relations expert with 35 of years of experience in solving marketing challenges for a range of clients in industries from real estate, technology, CIDs, professional services, food and beverage, entertainment, sports and more.

Founded in 1992, c21 has garnered 80+ awards from AMA, PRSA, IABC and more, and has been recognized with a variety of business-related awards including DeKalb Chamber’s Stargazer award for “Small Business Start-Up of the Year”, Atlanta Ad Club’s Young Advertising Professional Award, “Best Place to Work” by the Atlanta Business Chronicle.

Sharon was tapped to join the University of South Florida’s Z School faculty as an instructor for its digital marketing certificate program and speaks to a variety of organizations on marketing and PR solutions.

As part of Sharon’s DNA, and she serves on several boards, including as co-chair for CREW Atlanta’s Communications Committee, the Atlanta Convention & Visitors Bureau Executive Board, the past presidents’ council of the American Marketing Association – Atlanta Chapter.

She is a graduate of Leadership Buckhead and will graduate from CREW Leadership in 2022. As the executive director of the Atlanta Local Organizing Committee, Sharon oversaw the planning and execution of the 2013 NCAA® Men’s Final Four® in Atlanta.

Sharon graduated cum laude from Newcomb College/Tulane University and worked at the NBC affiliate, WDSU-TV.

For fun, you can find Sharon on the golf course, cycling or walking her dogs around the ATL, in addition to discovering new eateries!

Links:

https://www.linkedin.com/in/sharongoldmacher/

https://www.c21pr.com/

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About Kevin Hanegan: Kevin is a senior leader who likes to use data and analytics to transform, innovate, and continuously improve organizations to make them the best they can be. His passion is the intersection of business, technology, learning, and psychology. Kevin believes the world is constantly evolving and that we should always be evolving and improving ourselves in business and in our personal life. Through many years of working in a variety of businesses and industries, Kevin has been able to leverage technology and psychology, along with data and analytics, to improve organizational performance and transform businesses into high-performing organizations. Kevin frequently speaks and writes on topics such as data-informed decision-- making, the future of learning, and growth mindset. Kevin lives in Massachusetts with his wife Shannon and their four children. 

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https://thedataliteracyproject.org/ 

https://www.linkedin.com/in/kevinhanegan/  

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In this episode of The Backstory on Marketing, Teresa speaks on the topic of transformational leadership in an ever changing industry, touching on the intersection of data and creativity. In addition, Teresa shares advice she gives to first-time CMOs and women leaders, stressing the importance of acting with confidence and seeking out mentors in all stages of one’s career. 

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Joe Koufman is responsible for introducing three married couples and countless business relationships. In early 2014, he parlayed his passion for connecting people with his deep relationships with marketers and agencies to build the marketing matchmaker service, Setup. Before becoming an entrepreneur, Joe spent six years leading business development and marketing for Engauge. As Senior Vice President of Business Development and Marketing there, he helped the agency build new relationships with high-profile clients like Cisco Systems, Newell Brands, AMC Theatres, Hanesbrands, and Hershey’s. Joe serves on the board of directors of the American Marketing Association (AMA Atlanta), the Atlanta Interactive Marketing

Association (AIMA), and the Terry College of Business at the University of Georgia. He also volunteers weekly at Everybody Wins! Atlanta, and participated in the Entrepreneurs’ Organization Accelerator program.

Joe joins Guy to share how finding the right mix of compatibility and chemistry is crucial for creating long-lasting partnerships between agencies and brands.

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Nick Schittone started his career in the music business, working for artist management companies responsible for artist relationships including Duran Duran and John (Cougar) Mellencamp, among other notable artists. From there, he joined a college television network start-up (CTN) as the Director of Programming where he worked with music labels, ESPN, Glamour Magazine, and History Channel to develop custom programming designed for young adults.  Nick then joined the marketing agency, Hothouse, 18 years ago to serve as the VP of Business Development focusing on client relationships. Since joining Hothouse, Nick has developed successful, long-term client relationships that include NBCUniversal, Deloitte, Mercedes-Benz, COX Automotive, CORT Furniture, STARZ, and IHG Hotels & Resorts, among other prominent and emergent brands. 

Nick shares how a spirit of co-creation and data-driven creative drives strong partnerships between agencies and brands. He explores the balance between data and creativity.

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Josh Cherfoli, Senior Director of Marketing and Digital Engagement at Georgia Aquarium, directs all marketing, advertising, and interactive efforts for Georgia Aquarium. His responsibilities include the development and execution of all websites, digital properties, mobile apps, and digital media environments which are designed to cultivate the highest quality user experience.  

Josh brings a creative, results-oriented marketing approach in support of Georgia Aquarium.  He has a solid record for driving integrated and award-winning marketing campaigns. He is proud of taking home awards from EFFIE, Webby, MAXX, Digital Edge 50, and others over his 20-plus years of traditional, interactive, and database marketing experience. 

 Prior to joining Georgia Aquarium, Josh worked in the marketing departments of The Home Depot, Porsche Cars North America, and Porsche Financial Services in Atlanta. While living in Detroit, Michigan, he gained a tremendous amount of experience from some of the largest advertising agency networks in the world. Those advertising and marketing agencies included BBDO, McCann-Erickson, and JWT.

 Josh earned his Bachelor’s degree in Marketing from Michigan State University and earned his Master’s degree in Communications from Purdue University. He resides in Roswell, GA with his wife and their four children.

Josh shares how Georgia Aquarium pivoted during the COVID-19 pandemic to stay engaged with the community while the doors were closed. Thanks to creative thinking and marketing modeling, Georgia Aquarium is thriving in the post-pandemic marketplace!

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Tia Cummings-Hopkins has nearly 15 years of brand marketing experience across companies like Johnson & Johnson, Kellogg’s, IHG Hotels & Resorts, and Procter & Gamble. Currently, she serves as the SVP, Global Brand Marketing Lead for Square. Prior to her career in brand marketing, she had varied experiences in corporate philanthropy, manufacturing operations, and product development. 

Tia has a B.S. in chemical engineering from Hampton University and an MBA from Purdue University. In her free time, she enjoys volunteering, traveling, reading, and spending time with family and friends. 

Tia discusses the value of the brand for B2C and B2B marketers and highlights the importance of measuring DEI initiatives. As she says in the episode “If you’re not measuring it, then you’re not serious about it!”

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Over the past 15 years, Natasha has coached and consulted hundreds of executives and companies on using the power of agility for profitable brand positioning. She is affectionately referred to as “The Chief Visionary” by her clients and business community.

Natasha developed and launched the predictive model CRM tool for consultants, The Profit Enhancer Analysis, in 2019. She was awarded The Lifetime Achievement Award by President Barack Obama in 2016 & appointed as the State of Georgia Small Business Economic Development Leadership Committee member by the National Small Business Association (NSBA) in 2019.

She is a published author, writing about the power of personal branding. Her most recent book is #BeUnleashed: Unleash Your Millionaire Mindset to Build Your Brand.

We discuss the true ROI of branding in this episode of The Backstory on Marketing.

Links:

Natasha Davis Amazon Author Profile 

Nataha Davis Linkedin

Impact Branding Consulting 

Natasha Davis Speaking Website 

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As Vice President/Channel Manager, Angela Cannon is responsible for management oversight of the subscription video-on-demand service, UP Faith & Family – a leading destination for Uplifting Entertainment.   

Previously, Angela was VP, National Accounts, Content Distribution and Marketing, where she managed international program sales, distribution, and CDM-focused marketing efforts for ASPiRE, UPtv, and UP Faith & Family.  One of Cannon’s most notable accomplishments was being tasked with launching Earvin “Magic” Johnson’s ASPiRE on June 27, 2012. 

Along with her career in entertainment, Cannon has been the recipient of the Cynopsis Best of the Best New & Noteworthy Best SVOD 2022, Cynopsis 2021 Top Women in Media Corporate Visionary Award, among many other accolades.

 She sits down with Guy to discuss how marketers should gather and evaluate data to effectively attract their target consumers.

Links:

Up Faith & Family Website

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Cristina Porter is an experienced marketer that has worked across a wide variety of industries, including flooring, telecommunications, consumer electronics, agriculture, and building materials. She is passionate about branding and digital marketing and loves learning new things. Originally from Mexico, Cristina has lived in Georgia for the past 10 years and she's still looking for the perfect taco in the state.  

Guy and Cristina discuss the evolution of digital marketing, the mysterious metaverse, and the challenges of the great resignation in this episode of The Backstory on Marketing.

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Mohawk Website

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Bill Franks is the Director of the Center for Statistics and Analytical Research at Kennesaw State University.  He is also an accomplished author in the data science space. He joins Guy to discuss the ethics of data science, the issues with analytic models, and how data informs decision-making to drive ROI.

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Ethan is the VP of Marketing for Placer.ai and loves helping businesses unlock the power of location analytics.  Prior to Placer, Ethan was the Director of Corporate Marketing at SimilarWeb and the Vice President of Headline Media.  Ethan shares his expertise in applying location data to marketing research questions and business goals, especially for retail businesses.  Ethan explains how studying location data and asking the right business question drives marketing ROI.

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Guy wants to offer podcast listeners exclusive content from his upcoming book, The Post: Covid Marketing Machine: Prepare your Team to Win.  Check out Guy's exclusive offer to access excerpts from the book and receive a free consultation from the ProRelevant team!

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Pete Kelso has worked in marketing and production for 20 years serving various roles, including as a program manager for Commonweatlth/McCann, Chevy account.  He is currently the Vice President of Agency Partnerships at FullThrottle, helping agencies develop a winning first-party data strategy for the cookie-less future.  He shares his expertise in location-based targeting and marketing data services with The Backstory on Marketing.  He is passionate about building strong business relationships with people “staying curious” as he seeks to learn from others.

Links:

FullThrottle Website

FullThrottle YouTube

FullThrottle Blog

Pete Kelso LinkedIn

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Jamie Turner is an internationally recognized author, professor, and business consultant. He speaks about leadership, persuasion, and marketing at events around the globe. He is a contributor to many well-known publications including Inc., Entrepreneur, Business Insider, and Forbes.  He's a regular guest on CNN and HLN.  Jamie is the co-author of How to Make Money with Social Media, Go Mobile, and his new book, An Audience of One: Drive Superior Results by Making the Radical Shift from Mass Marketing to One-to-One Marketing.   

About The Audience of One:

Jamie co-authored An Audience of One with Chuck Moxley.  They define one-to-one marketing as a marketing method in which companies engage with customers using a "Personalized approach based on who they are, how they think, what they purchase, what their interests are, where they go, and how they prefer to be communicated with"(p. 3. An Audience of One). 

One-to-one marketers use first-party data to create highly relevant and engaging ads for their consumers, showing them products that meet their interests and address their pain points.  Although the one-to-one approach can be more expensive than mass marketing methods, the proper use of first-party, anonymized data leads to a higher return on marketing investment (ROMI) because of the ad's high relevancy to the consumer.

The book explains one-to-one marketing in simple terms so that marketing professionals and students alike can understand how to implement the 1:1 method in their marketing strategies and drive ROMI.

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Download a free chapter and purchase An Audience of One: Drive Superior Results by Making the Radical Shift from Mass Marketing to One-to-One Marketing:

Jamie Turner LinkedIn

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Chuck Moxley LinkedIn

Guy Powell LinkedIn

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