In today's episode, I'm sharing three things that are quietly draining your time and energy right now, even though they feel productive or even responsible, but are actually getting in the way of you scaling your practice and adding thousands of dollars of revenue every single month.

We're talking about where your energy is leaking, why the emails you keep writing from scratch are taking up way more real estate in your week than they deserve, what happens to all those leads coming to your website when you don't have something in place to capture them, and why managing your own inbox might be one of the most expensive habits in your business right now.

None of these are complicated fixes. But they will challenge how you think about your time and your energy. And one of them might bring up some unexpected feelings about hard work, worth, and who you think you need to be in your business.

Topics covered on Grow Your Private Practice:

1. The one place most therapists are leaking energy every single week without realizing it, and why it's preventing you from being able to grow your private practice
2. What needs to be in place on your website before your private practice gets full so you stop losing warm leads you worked incredibly hard to attract
3. The inbox habit that feels responsible and thorough but is one of the first things you need to let go of if you want to grow your private practice to multi-six figures
4. The unexpected emotional resistance that comes up when you start reallocating tasks in your business and why it's worth paying attention to

Connect with Felicia:

• Get my freebie & join the email list: The Magic Sheets
• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach

Resources from this episode:

• Liberated Business: www.thebadtherapist.coach/liberatedbusiness
• Buy Back Your Time by Dan Martell

Quote:

"If you keep piling on new things without letting go of the things that are quietly draining your energy, you are going to burn out before you ever hit your goal." - Felicia

In today's episode I'm offering you a completely different way to think about marketing your private practice, one that doesn't require you to abandon your values or pretend you love the hustle. We're talking about why the discomfort is so real, why waiting until it ‘‘feels better’’ is the wrong move, and what happens when you stop treating your marketing like a necessary evil and start treating it like a devotional practice.

I also walk you through a simple intention setting practice I created for one of my clients, so you have something to come back to every single time you sit down to do your marketing.

This is one to save and come back to!

Topics covered on Marketing for Therapists:

1. The ick around marketing for therapists is real and it goes deeper than most business coaches will tell you
2. Waiting until marketing feels better before you start is the exact thing keeping your practice stuck
3. Treating your marketing like a devotional practice instead of a necessary evil changes everything about how you show up for it
4. Being misunderstood in your marketing is not a sign you're doing it wrong, it is part of the process
5. A marketing practice for therapists to use when you're dreading sitting down to create content

Connect with Felicia:

1. Get my freebie & join the email list: The Magic Sheets
2. Instagram: @the_bad_therapist
3. Website: www.thebadtherapist.coach

Resources from this episode:

1. Liberated Business: www.thebadtherapist.coach/liberatedbusiness

Quote:

"Done consistently beats done perfectly every single time." - Felicia

That's why in today's episode I sat down with Monica Kovach, former therapist turned website designer for private practice therapists, to break down exactly what belongs on your therapist homepage and what needs to go immediately. Monica shares the simple what, who, and where framework for your above the fold section that most therapists are overcomplicating. We get into the copy mistakes that make every therapy website look the same, why your stock photography might be working against you, and how good therapist conditioning is showing up in your website design in ways you probably haven't noticed.

If your website isn't converting the way you want it to, there's one section you need to look at before anything else and it's probably not the one you think.

More about Monica Kovach:

Monica is the Founder and Designer at Hold Space Creative; a Squarespace website design agency. She's a former art therapist and coach, and uses her 10+ years of experience in marketing and design to help therapists and coaches connect with their best-fit clients online.

Topics covered on Therapist Website:

1. Why "welcome to my website" is still showing up on therapist websites in 2026 and why it needs to stop
2. Most therapists flip the relationship between copy and design on their homepage and it costs them clients
3. Where location info actually needs to live on therapist website
4. The stock photography trap that makes every therapist website look identical
5. Your bio section doesn't belong where you think it does on your homepage
6. Good therapist conditioning makes you hide behind credentials instead of showing your personality
7. The call to action mistake that overwhelms visitors and stops them from booking
8. Your website copy should speak to where clients are today, not where you want them to be

Resources from this episode:

• Liberated Business: www.thebadtherapist.coach/liberatedbusiness
• Building a StoryBrand by Donald Miller
• Website templates for therapists: https://hold-space-creative-affiliates.peachs.co/a/felicia-feliciathebadtherapistcoach

Connect with Monica:

• Website: Hold Space Creative
• Instagram: @holdspacecreative

Connect with Felicia:

• Get my freebie & join the email list: The Magic Sheets
• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach

Related episodes:

• SEO Blogging for Therapists: How Long It Really Takes to Get More Traffic and Inquiries [Ep 153]

Quote:

"Your copy should speak to where your clients are right now, and your design should speak to where they want to be." – Monica Kovach - Monica Kovach

In today's episode, I talk about how one of my clients used a therapy intensive to convert a consult call into a same-month booking, without the potential client feeling disappointed or misled. I share the exact language you can use on a 10-minute consult call to present a therapy intensive as the obvious best fit, why your energy and attitude when delivering this information matters more than you think, and what happened when my client implemented this strategy the very same day I coached her on it.

If your private practice is full but your inquiries aren’t slowing down, this episode will completely change how you think about your next consult call.

Topics covered on Therapy Intensive:

1. The third option nobody talks about when new inquiries keep coming in and you have zero weekly spots
2. Therapy intensive can get clients faster results without the long term commitment of weekly therapy sessions
3. The exact way I coach my clients to pitch a therapy intensive on a 10 minute consult call without apologizing or overexplaining
4. The one mindset shift that will completely change how potential clients react to you on consult calls
5. Assuming your client will be disappointed is the fastest way to guarantee they actually will be

Resources from this episode:

1. Liberated Business: www.thebadtherapist.coach/liberatedbusiness

Connect with Felicia:

1. Get my freebie & join the email list: The Magic Sheets
2. Instagram: @the_bad_therapist
3. Website: www.thebadtherapist.coach

Related episodes:

Devotional Sales: My Sales Practice That Will Turn Consult Calls into Clients [Ep 56]

How Therapy Intensives Can Rescue Your Private Practice from the Summer Scaries [Ep 119]

Therapist Consult Call: The Simple Fix to Boost Your Client Conversion Rates [Ep 89]

Quote:

"If you show up like you're delivering bad news, your client is going to receive it like bad news. Leave your weirdness at the door and watch what happens." - Felicia

I walk you through how to prepare your clients before you take time off, how to handle the "but is that fair?" guilt that creeps in when you start setting boundaries around your schedule, and how to use my free tool to run the numbers so you can actually afford the time off you want.

I also get real about why not setting these boundaries leads to burnout and resentment toward your clients, and why your cancellation policy and your personal time off policy are two very different things.

If you've been wanting more freedom in your private practice but don't know where to start, this episode will show you how to get there.

Topics covered on Therapist Work-Life Balance:

1. How one of my clients takes an entire week off every single month from her therapy practice
2. Having honest conversations with your current and new clients about your time off without losing their trust
3. Why some clients might actually welcome your time away and how your modality plays a role in determining what schedule works best
4. Breaking down why therapist work-life balance doesn't happen by accident and why you need a concrete plan to get there
5. The Magic Sheets, my free tool that helps you simulate changes in your business so you can figure out exactly what needs to shift for you to take more time off
6. Your time off policy and your client cancellation policy are two completely separate things, and they do not need to be equal or fair
7. My story about missing a session with a client and what my supervisor told me that changed how I think about therapist work-life balance and setting boundaries in private practice

Resources from this episode:

1. Liberated Business: www.thebadtherapist.coach/liberatedbusiness
2. Get my freebie & join the email list: The Magic Sheets
3. The Fee Formula: https://www.thebadtherapist.coach/feeformula

Connect with Felicia:

1. Instagram: @the_bad_therapist
2. Website: www.thebadtherapist.coach

Related episodes:

1. How to Uphold Your Cancellation Policy Without Feeling Guilty [Ep 19]

Quote:

"Achieving your goals does not happen by accident. Therapists who are wildly successful in their private practices do not end up there by accident. They planned for it." - Felicia

So in today's episode, I'm walking you through the three things you need to do right now to make sure your therapy practice is positioned to capture that increase in demand and book more therapy clients. We're talking about collecting reviews, doing a website check to catch those sneaky tech glitches, and taking the opportunity to upgrade your schedule so you're not just filling spots but building the business you actually want to run. Plus, I'm sharing marketing ideas for therapists that work and how to think about your therapy practice growth strategically, not frantically.

By the end of this episode, you'll know exactly where to focus your energy before that spring momentum hits. Because honestly, the difference between a good year and a great year in your therapy practice often comes down to being prepared when opportunity knocks.

Topics covered on marketing ideas for therapists:

1. Why spring creates a natural surge in therapy inquiries and how this timing impacts your spring marketing efforts
2. The power of collecting fresh reviews and endorsements across Google My Business and Psychology Today to establish credibility for your therapy practice
3. Conducting a complete website audit to ensure your contact forms, scheduling links, and professional information are all functioning properly
4. How to strategically reassess your schedule and fill open spots with intention rather than desperation in your therapy practice

Connect with Felicia:

1. Get my freebie & join the email list: The Magic Sheets
2. Instagram: @the_bad_therapist
3. Website: www.thebadtherapist.coach

Resources from this episode:

1. Liberated Business: www.thebadtherapist.coach/liberatedbusiness
2. Google Workspace (Professional Email) - Discount link

Quote:

"The beautiful thing about running your own therapy business is that you get to create something that you love, that you are really excited to build and to exist in." - Felicia

In our conversation, she reveals the exact strategies that worked: redesigning her website using StoryBrand messaging to actually speak to her ideal clients, running Google Ads successfully when "everyone" said they wouldn't work, and learning to trust herself instead of all the external doubt and noise.

If you're an associate therapist feeling scared, underpaid, or convinced that starting a private therapy practice isn't realistic for you right now, this episode is proof that with the right strategy and support, it absolutely is.

More about Annie Patyk:

Annie Patyk is an associate marriage and family therapist based in San Francisco, CA. She specializes in helping high-achieving women break cycles of anxiety, perfectionism, and self-doubt to build lives that feel authentic and aligned. Annie is passionate about helping her clients stay connected to their ambition while cultivating self-trust and honoring their deepest desires.

Topics covered on How to Start a Private Therapy Practice:

1. How Annie went from struggling with 2-3 clients she couldn't keep to getting 8-9 inquiries a month and building a nearly full caseload
2. How redesigning her website using the StoryBrand framework became the foundation for successfully running Google Ads
3. The biggest shift she made in her consultation calls
4. Everyone told her she'd never make enough money as an associate, but she decided to start a private therapy practice anyway and quit her nanny job in less than a year
5. The difference between fear-based noise and the quiet knowing that comes from real intuition
6. The financial reality of starting a private therapy practice - what client acquisition actually costs and how quickly you recoup your investment

Connect with Felicia:

1. Get my freebie & join the email list: The Magic Sheets
2. Instagram: @the_bad_therapist
3. Website: www.thebadtherapist.coach

Connect with Annie:

1. Website: anniepatyk.com
2. Email: annie.patyk.therapy@gmail.com

Resources from this episode:

1. Liberated Business: www.thebadtherapist.coach/liberatedbusiness

Related episodes:

1. Handling Fee Objections: What to Say When a Therapy Client Says Your Fee Is Too Expensive [Ep 152]
2. Therapist Consult Call: The Simple Fix to Boost Your Client Conversion Rates [Ep 89]

Quote:

“The main mediator between people who are successful and people who are not, is that they're able to be in that space of frustration and not knowing for long periods of time, and just keep going.” Annie Patyk

After my biggest year ever, adding 100K+ in revenue and watching my clients hit milestones like 30K months and full practices, I found myself wanting to disable pages on my website, strip things back, and get rid of what felt like "too much." It turns out, I was mislabeling complexity as messiness. That same impulse I have in my home to declutter everything? It had crept right into how I was running my business.

In today's episode, I'm getting real about how I caught myself mid-sabotage and what I'm doing differently now. I'm also inviting you to look at your own stress responses because the thing you do when your business feels overwhelming might not be solving a real problem. It might just be giving your nervous system a quick hit of relief.

If you're in a season of growth and things feel heavier than you expected, this episode is for you.

Topics covered on Patterns In Business:

1. Self-sabotaging patterns in business that were quietly working against me
2. The difference between fruitful complexity and actual disorganization in a growing therapy practice
3. Your nervous system can trick you into shrinking what you've built instead of learning to hold more
4. The patterns in business you default to under stress often mirror what you do in your personal life
5. The important question I now ask myself before making any impulsive changes

Resources from this episode:

1. Liberated Business: www.thebadtherapist.coach/liberatedbusiness
2. What Your Therapist Thinks: https://www.youtube.com/@WhatYourTherapistThinks

Connect with Felicia:

1. Get my freebie & join the email list: The Magic Sheets
2. Instagram: @the_bad_therapist
3. Website: www.thebadtherapist.coach

Quote:

“ There are all sorts of ways that we can sabotage our success and our growth because we're uncomfortable with the success and the growth that we are experiencing.” - Felicia

SEO blogging for therapists can feel like a slow-burn strategy, but it’s one of the most reliable ways to step off the social media hamster wheel. Waiting months for momentum can feel painful, especially when you want clients now. But I went from basically zero traffic to 7–10K visitors a month, and I’ve watched therapists inside my signature program, Liberated Business, experience the same shift once they committed to the long game.

In today's episode, I'm breaking down what really happens in the first few months, how results compound between 6–12 months, and why many therapists feel the biggest difference around the one-year mark. I’ll help you figure out whether you should DIY your SEO or hire support, and how to spot red flags so you don’t waste money on someone who overpromises.

If you’re a therapist who’s curious about SEO but overwhelmed, impatient, or unsure whether it’s worth it, this episode will give you realistic expectations and a clear path forward.

Topics covered on SEO Blogging for Therapists:

• The realistic SEO timeline from early indexing to compounding traffic
• What keyword cannibalization is and how to stop competing with your own blogs
• SEO blogging for therapists success stories, including my own journey from zero to 7-10K monthly visitors
• The truth about how blogs work (hint: most people don’t read the whole thing)
• When it makes sense to DIY and when hiring will save you time
• Why SEO brings traffic but can’t convert clients for you
• My favorite SEO blogging resources for therapists

Resources from this episode:

• Liberated Business: www.thebadtherapist.coach/liberatedbusiness
• Devotional Sales Strategy: www.thebadtherapist.coach/shop/p/devotional-sales-practice
• Place Digital (formerly Therapie SEO): https://grow.placedigital.com/the-bad-therapist
• Website templates for therapists: https://hold-space-creative-affiliates.peachs.co/a/felicia-feliciathebadtherapistcoach

Connect with Felicia:

• Get my freebie & join the email list: The Magic Sheets
• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach

Related episodes:

• SEO For Therapists: Future-Proofing Your Therapy Practice with Kristie Platinga [Ep 38]
• SEO and AI Marketing for Therapists in 2026: What's Working Right Now [Ep 144]

Quote:

"SEO blogging is a long game. Not a quick hit, but over six to 12 months and beyond, it can become a quiet, steady engine for 'I found you on Google' inquiries." - Felicia

I'm breaking down what "too expensive" actually means when a potential client says it (it's not always what you think). I'll share how to tell the difference between someone who genuinely can't afford your fee and someone who's just unsure about investing in therapy. We'll talk about why being rock solid in your pricing matters and how your own money issues might be getting in the way. Plus, I'm giving you my favorite go-to response you can use word for word on your next call!

This episode isn't about pressuring anyone into saying yes. It's about holding your boundary while staying warm, curious, and deeply caring. If you want to feel more grounded the next time money comes up on a consult call, tune in.

Topics covered on Handling Fee Objections:

1. Why "too expensive" is a subjective judgment and not an objective fact about your fee
2. Your own assumptions can lead you to offer a sliding scale to clients who don't actually need it
3. What I would do differently with my therapy fees if I could start over
4. The real reasons someone might say your fee is too expensive even when they can technically afford it
5. My favorite word-for-word response when handling fee objections
6. Giving back in other ways helps you hold your fee without guilt

Resources from this episode:

1. Get my freebie & join the email list: The Magic Sheets
2. Liberated Business: www.thebadtherapist.coach/liberatedbusiness

Connect with Felicia:

1. Instagram: @the_bad_therapist
2. Website: www.thebadtherapist.coach

Quote:

"When someone says that your fee is too expensive, it's really important that we understand that this is a particular perspective. It's a judgment, it's a subjective judgment, but it is not a fact." - Felicia

Tune in as I walk you through the tough questions you need to ask yourself before deciding to go public with your views. We’ll explore how this decision could impact your clients, your business, and even your employees. Plus, I’ll share strategies for communicating your values in a way that maintains professionalism without alienating those who may think differently.

Let’s unpack the challenges, reflect on your ability to work with clients across the political spectrum, and discuss how to stay true to yourself while upholding the ethical standards of our profession. You don’t have to figure this out alone.

Topics covered on Sharing Political Beliefs Publicly:

1. The ethical implications of therapists sharing political beliefs
2. How political transparency can affect your practice and client relationships
3. Balancing personal convictions with professional responsibilities
4. Strategies for communicating your values respectfully and professionally
5. Understanding your capacity to work with clients across the political spectrum

Resources from this episode:

1. My email newsletter: https://ckarchive.com/b/lmuehmhn0l4wlid7kkm78c8lo4v00bg
2. Indivisible: https://indivisible.org/
3. Submit your questions for the next episode

Connect with Felicia:

1. Get my freebie & join the email list: The Magic Sheets
2. Instagram: @the_bad_therapist
3. Website: www.thebadtherapist.coach

Quote:

"We need to be honest about our capacity to work with people across the political spectrum." - Felicia

Before the retreat even happened, Sarah was deep in self-doubt. Imposter syndrome told her she wasn’t qualified. Money fears made her question whether anyone would actually sign up. And more than once, she considered canceling the whole thing and walking away from her dream (again).

But Sarah didn't stay stuck in fear. She leaned into community support, worked through what was underneath the doubts, and chose to move forward anyway. The result was a beautiful, heartfelt experience that transformed not just her attendees, but her own belief in what she's capable of as a leader and business owner.

If you've been sitting on a big vision but fear keeps holding you back, this episode will give you permission to do it messy, do it scared, and do it anyway.

More about Sarah Lazarewicz:

Sarah Lazarewicz (MSW, LICSW) is a somatic therapist and trauma specialist based in Minneapolis, MN. She specializes in helping adults recovering from unhealthy childhoods find greater connection and peace in adulthood. She is also passionate about supporting therapists, and leads retreats for therapists focused on preventing burnout and creating deep community among fellow mental health providers.

Topics covered on Hosting a Profitable Retreat:

1. The experiences that sparked Sarah’s vision for creating a community care retreat for other therapists
2. The fears that arose after Sarah had already booked the retreat space and set the date
3. How to move forward with hosting a profitable retreat when you're starting without an established audience
4. The moment Sarah's co-facilitator had to step back just four months before the retreat
5. The role coaching and community support in Liberated Business played in Sarah's ability to stay committed to her vision
6. The difference between being a good leader and trying to control every detail of the retreat experience
7. Sarah's advice for therapists who want to take the leap in hosting a profitable retreat or pursuing any big vision while feeling stuck in fear

Resources from this episode:

1. Liberated Business program: https://www.thebadtherapist.coach/liberatedbusiness

Related episodes

1. Building Blocks of a Profitable Retreat: How to Design the Perfect Experience [Ep 65]

Connect with Sarah Lazarewicz:

1. Website: laztherapy.com

Connect with Felicia:

1. Get my freebie & join the email list: The Magic Sheets
2. Instagram: @the_bad_therapist
3. Website: www.thebadtherapist.coach

Quote:

"Do it messy. It's worth doing it messy. It's worth doing it afraid. You're probably never gonna get to the point where you're not afraid, but you can do something and be afraid and it can still go well." - Sarah

In today's episode, I'm breaking down the real anatomy of a 20K month for solo therapists based on what my actual clients are doing month after month. I'm talking about the core pieces that add up to those numbers, the mindset shifts around charging what you're worth, and the specific moves you can make right now to start moving in that direction.

Whether you're at 5K months or 15K months, there are probably just one or two bottlenecks in your business keeping you stuck. I'm going to help you figure out what those are and give you concrete next steps to open things up!

Topics covered on 20K Month for Solo Therapists:

1. The structure of a 20K month for solo therapists and the client loads that make it possible without working 60-hour weeks
2. The premium fee ranges my clients are charging and the mindset work you need to do before raising your rates
3. The digital marketing channels that are actually driving consistent leads
4. The specific bottlenecks in your business that are keeping you stuck at low revenue months
5. The skills you need to learn if you want to charge premium fees before your marketing is perfect
6. The cancellation and attendance policies that will help you hit a consistent 20K months

Resources from this episode:

1. Liberated Business: www.thebadtherapist.coach/liberatedbusiness
2. How Saying No to Clients Doubled Erin's Income to $14K/Month in 3 Months [Ep 148]
3. How Dr Mikki Lee Used TikTok Marketing to Grow Her Private Practice and 4x Her Revenue [Ep 139]

Related episodes

1. My Secret to Turning 10 Min Intake Calls Into Paying Clients [Ep 7]
2. Devotional Sales: My Sales Practice That Will Turn Consult Calls into Clients [Ep 56]

Connect with Felicia:

1. Get my freebie & join the email list: The Magic Sheets
2. Instagram: @the_bad_therapist
3. Website: www.thebadtherapist.coach

Quote:

“At 20K per month as a solo practitioner, that is where you can really start to see your quality of life shift.” - Felicia

In this episode, I’m chatting with Erin about the specific changes she made that led to her rapid growth, why she requires three parent sessions before working with any child, and how learning to say no to clients became her biggest marketing strategy. Erin got ruthlessly clear about which cases to accept, raised her fees without apologizing, and implemented a firm cancellation policy faster than most therapists would dare. And the wild part? Her clients thanked her for it.

If you've ever felt guilty about turning away potential clients or wondered whether you're charging enough for your expertise, this conversation will shift something for you. Erin's story proves that building a private practice on your terms isn't just possible; it's profitable.

More about Erin Cantor:

Erin Cantor, M.A., MSW, LCSW is a child play therapist and adolescent, adult and family psychotherapist working in private practice in New York City. A graduate of the three-year child and adolescent psychotherapy training program (CAPTP) at The William Alanson White Institute, she is also trained in Family Therapy from Ackerman Institute, and completed the one year infant observation program with the Anni Bergman Parent Infant training program (ABPIP) with Contemporary Freudian Society (CFS) and Institute for Psychoanalytic Training and Research (IPTAR). In addition to her psychotherapy work, Erin is also a clinical writer, presenter, and consultant.

Topics covered on Saying No To Clients:

1. Saying no to clients became the turning point that allowed Erin to double her practice income while working fewer hours
2. The three immediate changes Erin made to her private practice that led to explosive growth
3. How Erin discovered her specialty in play therapy and high-conflict divorce cases was actually rare and valuable, not something every therapist does
4. The moment Erin realized that saying no to clients she felt confused about was actually better for everyone involved, including the child
5. The surprising way that parents who declined to work with Erin became some of her best referral sources

Resources from this episode:

1. Holdspace Creative: https://www.holdspacecreative.com/
2. Liberated Business: https://www.thebadtherapist.coach/liberatedbusiness

Connect with Erin Cantor:

1. Website: www.erincantorlcswpllc.com
2. LinkedIn: https://www.linkedin.com/in/erin-c-377181153

Connect with Felicia:

1. Get my freebie & join the email list: The Magic Sheets
2. Instagram: @the_bad_therapist
3. Website: www.thebadtherapist.coach

Quote:

"I started to say no more, and I got to more yeses." - Erin Cantor

But it's not just about the technicalities; I delve into the importance of establishing clear policies around fees and cancellations that work for you. Plus, I share insights on how to effectively market your therapy private practice and why having a professional website is crucial in today's digital age. This episode is your quick-start guide to making your dream of owning a therapy private practice a reality. Don't let uncertainty hold you back - tune in now and take the first step towards building your successful private practice!

Topics covered on Starting a Therapy Private Practice in 2026:

1. Legal, financial, and ethical considerations when starting a therapy private practice in 2024.
2. Navigating the technical aspects of starting a therapy private practice.
3. How you can create policies and practices that not only meet professional standards but also align with your personal preferences and lifestyle.
4. What marketing strategies should you consider if you want to start a therapy private practice in 2024.
5. Why having a website is crucial for a therapy private practice and how it can benefit you.

Resources from this episode:

1. Jane EHR
2. Sessions
3. How to Build a Strategic Website That Will Bring More Clients to Your Practice With Sarah Busse [Ep 30]
4. SEO For Therapists: Future-Proofing Your Therapy Practice with Kristie Platinga [Ep 38]
5. How to Uphold Your Cancellation Policy Without Feeling Guilty [Ep 19]
6. Growing Your Group Practice: Why Your First Hire Should Be A 'Mini-You' w/ Nicole McCance [Ep 124]
7. Holdspace Creative
8. Place Digital
9. Building a Storybrand book by Donald Miller
10. Starting a Private Practice In Counseling Checklist

Related episodes:

1. Improve Your Website Instantly with This Simple Practice [Ep 29]
2. My Secret to Turning 10 Min Intake Calls Into Paying Clients [Ep 7]
3. How to Pick a Therapy Niche That Makes You Happy [Ep 4]

Connect with Felicia:

1. Get my freebie & join the email list: The Magic Sheets
2. Instagram: @the_bad_therapist
3. Website: www.thebadtherapist.coach
4. Facebook group: Healing Money

Quote:

"There's actually a lot you can do to start your private practice that can all happen in a day and honestly in a matter of hours.” - Felicia

This isn't about being more productive or hitting arbitrary benchmarks. It's about recognizing that your private practice growth is deeply connected to your own healing and spiritual journey. I'll guide you through acknowledging where you are right now, reconnecting with the moments that felt nourishing this year, and holding space for the challenges that still need attention.

Then we'll move into setting intentions that actually align with who you're becoming, not just what you think you should achieve. This New Year meditation meets you exactly where you are - whether you're feeling rushed, distracted, or already cozy and settled in.

Topics covered on New Year Meditation:

• Accepting this present moment exactly as it is before trying to create any change in your private practice
• Celebrating the wins from 2025 that made you feel proud and excited in your therapy business
• Your business is actually a place where your spiritual practice has direct relevance and shouldn't be separated from your growth work
• The New Year meditation for 2026 that aligns with both your conscious goals and your soul's evolution

Connect with Felicia:

• Get my freebie & join the email list: The Magic Sheets
• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach
• Facebook group: Healing Money

Quote:

"You don't have to be perfect in order to shift. You can be in pain, and that's all right. That doesn't have to stop you from continuing to grow and to change and to make progress in all sorts of ways." - Felicia

This year I crossed the five-year mark in business, went back to therapy, hired help, and made ONE shift in how I communicate with my audience that changed everything. At least two people who joined my signature program, Liberated Business, told me they couldn't stand me when they first found my work. But now they're paying clients! In this episode, I’m reflecting on what actually changed behind the scenes during a $100K growth year — including the creative weekend trips that unexpectedly became a source of clarity, why letting myself evolve mattered more than doubling down, and what scaling a coaching business looked like for me at this stage.

If you're wondering what it actually takes to scale a coaching business past multiple six figures without burning out, this one's going to surprise you! Some of what worked this year goes against what I thought I knew about growing a business.

Topics covered on Scaling a Coaching Business:

1. Scaling a coaching business required me to get way more "salesy," and this is why I'm not apologizing for it anymore
2. The email strategy shift that finally got my ideal clients to say "yes, I'm ready," and it's probably not what you think
3. I joined a group coaching container this year, and surprisingly it worked better for me than one-on-one support
4. The non-therapist friend whose weekend trips helped me see what was actually genius about my program (when I thought I needed to do an overhaul)
5. How going back to therapy changed the way I show up in my business

Resources from this episode:

1. Liberated Business: www.thebadtherapist.coach/liberatedbusiness

Connect with Felicia:

1. Get my freebie & join the email list: The Magic Sheets
2. Instagram: @the_bad_therapist
3. Website: www.thebadtherapist.coach
4. Facebook group: Healing Money

Related episodes:

1. 2024 Recap: Key Takeaways from Running My Business This Year [Ep 92]

Quote:

"Some people are gonna see you out in the world doing your thing, and they're going to have mixed feelings about you, and that doesn't mean that you're doing it wrong." - Felicia

For today's episode, I invited Chris Moren, founder of Monraker.Ai, an SEO agency for therapists, to tell us what's changed and what we need to do about it. We chat about why your Google Business Profile matters more than ever, how one therapist got 22 reviews and now ranks #1 in his entire city, and the biggest mistake solo practitioners make when they're thinking about scaling to a group practice.

If you've been relying on "good vibes" and word-of-mouth to build your caseload, this conversation is going to shift how you think about marketing. Because doing great work nowadays is the bare minimum, not a visibility strategy. So if you want to fill your caseload faster, understanding SEO for therapists is no longer optional.

More about Chris Moren:

Chris Moren is the founder of Moonraker.AI, an SEO agency focused on helping therapists grow their visibility on google maps and AI platforms. Before marketing, Chris was a massage therapist for over 15 years, providing chair massage to local businesses. Chris' goal is to help therapists boost their online visibility and connect with their ideal clients so they can build the practice of their dreams.

Topics covered on SEO for Therapists:

• Why good vibes and great therapy skills won't fill your caseload (and what actually will)
• AI platforms like ChatGPT are making traditional SEO for therapists almost irrelevant
• The one therapist who got 22 Google reviews in 2 months and what happened next
• Chris's top SEO tips for therapists who want more visibility fast
• Why your Psych Today profile matters even if you've literally never gotten a lead from it
• What are zero-click searches and why Google doesn't want anyone leaving their site anymore
• The FAQ hack that's "overpowered right now" for showing up in AI answers
• Different ways to prove to Google you're a real, credible therapy practice 

Connect with Chris:

• Website: moonraker.ai
• Instagram: @chris.goes.viral

Connect with Felicia:

• Get my freebie & join the email list: The Magic Sheets
• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach
• Facebook group: Healing Money

Related episodes:

• Is SEO Dead for Therapists? What's Happening with AI & Digital Marketing in 2025 and Beyond [Ep 132]
• How Jim Kemp Built a Thriving Group Practice in Just One Year - Client Success Story [Ep 82]
•  How to Build a Marketing Ecosystem That AI Can't Break [Ep 130]

Quote:

"The value of leads from an AI answer is massive. It's probably three to four times the value because of how high they convert...the client is pre-sold, so they're almost just coming to the website to find the booking link." - Chris Moren

From total DIY setups to high-production video podcasts, I break down the production options that fit different budgets and time constraints. I'll tell you about the failed attempt that never aired, the accountability hack that keeps me showing up every single week, and why it took two years before I started seeing serious returns. Plus, I'm spilling the strategies that got What Your Therapist Thinks featured on Apple Podcasts multiple times and already receiving sponsorship requests!

So if you're wondering whether you need fancy equipment, an editor, or a huge budget to start your podcast, this episode will give you clarity on what actually matters and what you can skip.

Topics covered on How to Start a Podcast: 

• How to start a podcast with the right production approach for your budget, from total DIY to hiring a full production team.
• The failed podcast attempt at the end of 2022 that taught me exactly what not to do with editing and production quality.
• The realistic timeline for podcast growth and why it took two full years before The Bad Therapist Show started consistently converting listeners into paying clients.
• SEO optimization strategies for podcast titles and show notes that help new listeners find your episodes.
• Buzz-building tactics Kristie and I used that got us featured quickly.
• How to use opt-ins and email lists to turn podcast listeners into clients instead of just having people consume your content without ever contacting you.
• The sponsorship request I received for What Your Therapist Thinks.

Resources from this episode:

• PodVision 
• Descript
• Riverside.fm
• Check out my podcasting gear 
• What Your Therapist Thinks podcast
• Best Therapist Directory
• Rosemarie - Podcast Producer + Strategist www.evergreenpodcaststrategy.co.uk

Connect with Felicia:

• Get my freebie & join the email list: The Magic Sheets
• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach
• Facebook group: Healing Money

Related episodes:

• The Truth About Ketamine Therapy from a Licensed Psychologist Who Actually Provides It w/ Dr Shannon York [Ep 136]
• How to Start a Podcast That Gets You Therapy Clients (Not Just Downloads) [Ep 142]

Quote:

"This morning I opened up the WYTT inbox and I gasped because we had a sponsorship request from a brand whose website I was literally on the night before." - Felicia

They serve totally different purposes in my business, and understanding that distinction is everything. In today's episode, I'm breaking down how to start a podcast that actually works for your private practice. I'm talking about why your show's purpose matters more than fancy gear, how to nail your concept and format, why your podcast name can make or break discoverability, and what I learned along the way that changed the game for my second show..

I'm also getting real about the mistakes I made with my first podcast that I'd do differently now. If you're a therapist thinking about starting a podcast but feel stuck on where to begin, this episode will help you think through the decisions that actually matter.

Topics covered on How To Start a Podcast:

• The difference between a podcast that nurtures your existing audience and one that reaches a massive new market
• Interviewing competitors on your show is actually costing you money
• How to structure your episodes instead
• The five-syllable rule for naming your podcast and why obscure titles work for some shows but might kill yours
• What to think about before you ever hit record so your podcast actually serves a purpose in your business instead of just draining your bank account
• How to start a podcast that creates intimacy with potential clients in a way no other marketing tool can replicate. 

Resources from this episode:

• Listen to the What Your Therapist Thinks podcast
• Visit BestTherapists.com
• Check out Felciia's podcasting gear
• Jeremy Enns: https://jeremyenns.com/
• Rosemarie - Podcast Producer + Strategist: www.evergreenpodcaststrategy.co.uk 

Connect with Felicia:

• Get my freebie & join the email list: The Magic Sheets
• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach
• Facebook group: Healing Money

Related episodes:

• Time Saving Tips for Therapists: The 5-Minute Note Method That Freed Up 10+ Hours Every Week with Doctor TK [Episode 129]
• How Six Figure Business Owners Spend Money in Business w/ Linzy Bonham [Episode 93]

Quote:

"Starting a podcast is within reach, and I think it's one of the best marketing tools out there because it is just so intimate. People feel like they're having a conversation with you." - Felicia

In today’s episode, I’m breaking down actionable strategies to keep your private practice thriving during the holidays. From setting clear goals and planning your time off to adjusting your fees and policies, you’ll learn how to navigate this busy season without sacrificing your financial stability - or your peace of mind.

I’ll also share personal insights on why therapy is so crucial during this stressful time of year and how you can effectively communicate with clients to meet their needs while protecting your boundaries. Tune in and discover how you can make this holiday season a successful one for both you and your clients.

Topics covered on Preparing Your Private Practice for the Holidays:

• Preparing your private practice for the holidays and how to effectively communicate with clients about potential cancellations.
• Strategies to encourage clients to continue therapy during the holidays.
• Incorporating time off into your fee structure, ensuring financial stability while enjoying well-deserved breaks.
• How The Magic Sheets tool simplifies fee calculations, helping you to prepare your private practice for the holidays.
• Reassessing your financial goals and how to make 2025 your most successful year yet.

Resources from this episode:

• Want the roadmap to making six figures in your therapy business? Learn more about The Fee Formula course!
• Get my freebie & join the email list: The Magic Sheets

Related episodes

• Grow Your Private Practice with a 90 Day Sprint [Ep 101]
• How to Add $30k to Your Private Practice & Book Premium Fee Therapy Clients [Ep 115]

Connect with Felicia:

• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach
• Facebook group: Healing Money

Quote:

“You don't need to wait for another thing in order to charge more money.” - Felicia

In this episode, I'm breaking down why this happens and what you actually need to do about it. We're talking about the systems and delegation that will save your sanity, the difference between actual rest and just numbing out on your phone, and how to stop being trapped in that buzzy, exhausted cycle even after you've "made it." I'm also sharing my favorite mindset practice for releasing all those fears that show up with success, and how to figure out what lights you up next.

If you've been grinding hard and finally reached your goal but feel anything but fulfilled, this one's for you.

Topics covered on Success Hangover:

• What a success hangover is and how it keeps you from growing further or enjoying what you've built
• Systems and delegation strategies you need to implement as your practice grows more complex
• Identifying what actually restores and refreshes you vs what just turns your brain off, and why choosing real rest is critical
• The mindset practice I use with clients to release all the anxious thoughts that swirl after a big up-level
• The ‘Buy Back Your Time’ framework for understanding which tasks to remove from your plate first based on income generation and personal fulfillment

Resources from this episode:

•  Buy Back Your Time by Dan Martel

Connect with Felicia:

• Get my freebie & join the email list: The Magic Sheets
• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach
• Facebook group: Healing Money

Quote:

“ At a certain point, you need to start delegating and leveraging the increase in income to start to buy back your time so that you can rest  and refocus your energy on continuing to grow your business.” - Felicia

Dr Mikki also opens up about the discomfort of getting visible, the three hours it took to post her first video, and why results come from focus - not perfection or hustle. If you've been spinning your wheels trying to grow your private practice, feel hesitant about social media, or wondering how to increase your income without burning out, this conversation will shift something for you.

More about Dr. Mikki Lee

Dr. Mikki Elembaby is a licensed psychologist and neurodiversity specialist based in New York City, where she provides comprehensive autism and ADHD evaluations for adults and children. After beginning her career as a school psychologist in the NYC public school system, she transitioned into private practice to create a more aligned career that allowed for increased flexibility and meaningful impact. Dr. Elembaby is passionate about supporting late-diagnosed adults as they navigate self-discovery, identity, and thriving beyond the label.

Topics covered on Growing a Private Practice:

1. The real challenges Dr Mikki had to face when growing a private practice with ADHD.
2. The challenge Dr Mikki gave herself on TikTok that completely changed her referral pipeline.
3. How having 1,300 followers can generate more clients than some accounts with massive audiences.
4. The mindset shift that helped Dr Mikki set a goal to quadruple her income.
5. The importance of focusing on one marketing strategy when growing a private practice with ADHD.
6. What it means to be a villager in your community, not just someone looking for support.
7. The reason why six months of structured coaching worked better for Dr Mikki's ADHD brain than short-term programs.

Resources from this episode:

1. Join the waitlist for Liberated Business: www.thebadtherapist.coach/liberatedbusiness
2. Book an in-person Intensive Day with Felicia: www.thebadtherapist.coach/ceo-day

Connect with Dr. Mikki Lee:

1. Website: www.drmikkilee.com
2. TikTok: @dr.mikkilee
3. Instagram:@dr.mikkilee

Connect with Felicia:

1. Get my freebie & join the email list: The Magic Sheets
2. Instagram: @the_bad_therapist
3. Website: www.thebadtherapist.coach
4. Facebook group: Healing Money

Quote:

"You also have to be a villager. You can't just have a village and not also be part of it and contribute." - Felicia

In today's episode, I'm breaking down exactly when to raise your therapy fees, how much to increase them by, and how to think through your risk tolerance so you can make a decision that actually works for your private practice. We're also talking about why this time of year is particularly strategic if you want to implement changes before 2026.

Plus, I'll walk you through different fee-raise strategies and show you how to stop overthinking this decision that's costing you money every single day.

Topics covered on Raising Therapy Rates:

• The signs that it's time to raise your therapy rates
• The different strategies for raising your therapy rates
• When is the perfect time to raise your therapy rates?
• The Magic Sheets, a powerful tool that will help you figure out by how much you need to raise your therapy rates
• Having a limited cancellation policy is just as important as raising your rates (if not more important)

Connect with Felicia:

• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach
• Facebook group: Healing Money

Resources from this episode:`

• Get my freebie & join the email list: The Magic Sheets
• Want the roadmap to making six figures in your therapy business? Learn more about The Fee Formula course today!

Related episodes 

• How to Raise Your Fees & Take a Week off from Your Private Practice [Ep 2]
• How to Ethically Raise Your Therapy Fees [Ep 46]

Quote:

"If you are asking yourself if you need to raise fees, then that is already a strong indicator that you need to raise your fees." - Felicia

We’ll talk about how patterns from fundamentalist upbringings can sneak into our professional lives, shaping our beliefs about money, worthiness, and what it means to help others. I'll open up about the challenges of leaving the church, the residue of old fears, and the ongoing process of finding nuance and self-compassion. 

If you’ve ever felt pressure to be the “perfect” therapist, felt guilty for wanting more, or wondered how your past might still be shaping your present… this one’s for you.

Topics covered on Black and White Thinking:

• Growing up in fundamentalist churches and how it shaped my beliefs
• How black and white thinking from religious environments can resurface in the lives of exvangelical therapists
• The myth that good therapists must be selfless and never care about money
• The parallels between religious conditioning and professional expectations in therapy
• My journey of leaving the church and the lingering patterns that followed me

Connect with Felicia:

• Get my freebie & join the email list: The Magic Sheets
• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach
• Facebook group: Healing Money

Quote:

“You can leave the church, but all of those patterns of thinking are still in you.” - Felicia

We’re diving into what really happens in a session (beyond the highlight reels), why this treatment isn’t the “miracle cure” it’s sometimes made out to be, and how it can genuinely help people heal when done right. Shannon also breaks down the key difference between getting ketamine at a medical clinic versus working with a trained therapist, who shouldn’t try this approach, and why the prep and integration work are just as important as the medicine itself.

And yes, we’re tackling the questions you’ve seen floating around Reddit but haven’t quite dared to ask… like, can you talk during treatment? and what does a “breakthrough” even mean?

We also touch on dosages, safety concerns, and why your supportive person probably shouldn’t start chatting about pharmaceutical engineering while you’re in an altered state. Shannon gives us the straight talk about Ketamine Assisted Psychotherapy: it's one tool in the toolbox, not a magic wand.

More about Shannon: 

Dr. Shannon York (she/her) is a queer licensed clinical psychologist and the founder of In Alignment Wellness, a virtual therapy practice serving clients in Florida and New York. She specializes in providing identity-affirming care tailored to individuals navigating the complexities of people-pleasing behaviors, 2SLGBTQIA+ identities, and polyamorous and kinky relationships. Dr. York supports clients through individual and group therapy on their journey of recovering from emotionally immature parents and systemic oppression. 

Topics covered on Ketamine Assisted Psychotherapy:

• The key differences between medical ketamine treatment and ketamine assisted psychotherapy.
• The three neurobiological ways ketamine helps.
• Why KAP requires at least four therapy sessions before starting any medication.
• My personal experience with ketamine and why trust and safety are absolutely essential.
• Breaking down what "set and setting" means and how to prepare your physical and mental space.
• Shannon explains why people with a history of psychosis or active addiction need extra caution with KAP.
• Common myths about ketamine assisted psychotherapy and why recent celebrity news creates misconceptions.

This episode is for entertainment purposes only and is not a substitute for professional mental health care. If you’re struggling, please reach out to a licensed therapist or call your local crisis line for support.

Resources from this episode:

• Watch the What Your Therapist Thinks podcast on YouTube www.youtube.com/@WhatYourTherapistThinks
• Listen to the What Your Therapist Thinks podcast www.pod.link/1837783166?view=apps&sort=popularity   
• Follow the podcast on Instagram
• BestTherapists.com - a directory that vets mental health professionals so therapy-seekers can focus on fit, not quality.

Connect with Shannon York:

• Website: https://www.inalignmentwellness.com
• Get the freebie for Loved Ones: https://www.inalignmentwellness.com/loved-ones-kap

Connect with Felicia:

• Get my freebie & join the email list: The Magic Sheets
• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach
• Facebook group: Healing Money

Quote:

"Ketamine is the assistant. It makes the therapy open up other pieces that maybe weren't as accessible without the medicine, but the medicine is the helper, not the healer." - Dr Shannon York

If you've been getting by on reputation and word-of-mouth referrals, you're about to discover why that strategy falls apart when you're ready to scale to $150K or $200K. I share the two non-negotiable systems that took my business from constant income fluctuations to multiple $30K months this year alone. You'll hear the real story of what happened when my inquiries exploded and why I can no longer manage my own inbox. We're talking about the difference between random good months and consistent high revenue, plus the unexpected challenge that comes when your marketing actually starts working.

So if you're tired of crossing your fingers and hoping referrals keep coming, this episode shows you exactly what needs to change in your business right now. I'm getting specific about what works, what doesn't, and why being a great therapist isn't enough anymore if you want to double your practice revenue.

Topics covered on Double Your Practice Revenue:

• Why the strategies that got you to 80K won't help you double your practice revenue to 150K or 200K
• The exact marketing system I use that took my business from random good months to five months at or near 30K this year and how you can apply it to your therapy business
• What really happens when your marketing starts working and why more inquiries can actually become a problem you didn't see coming
• The specific system you need to stop wasting hours on people who will never book with you
• What you need to do differently from other therapists if you want to double your practice revenue potential without burning out or working longer hours

Connect with Felicia:

• Get my freebie & join the email list: The Magic Sheets
• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach
• Facebook group: Healing Money

Resources from this episode:

• Join the interest list for Liberated Business: www.thebadtherapist.coach/liberated-business 

Related episodes

• How to Build a Marketing Ecosystem That AI Can't Break [Episode 130]

Quote:

"Luck can get you pretty far. Being a great therapist can get you pretty far. But when it comes to consistently hitting those higher income levels, you need more than that." - Felicia

In today's episode, I'm pulling back the curtain on exactly how I went from struggling to gaining traction with multiple business ideas to building what I have now–one-on-one coaching, international retreats, and scalable programs. I'll tell you about the moment someone handed me more money than I'd ever received at once, why the pandemic became my unexpected business accelerator, and the one non-negotiable factor that made all the difference (it's not what most business gurus tell you).

If you’ve been toying with the idea of stepping beyond your therapy practice but feel stuck or scared, this episode will give you the clarity (and the kick) to see what’s actually possible when you start a coaching business the right way.

Topics covered on Starting A Coaching Business:

• How I tried multiple business ideas including wellness workshops at tech companies and recovery coaching before finding my niche
• The story of my first $9,000 coaching client and how that changed my perspective on what was possible
• How the pandemic created both challenges and unexpected opportunities when I decided to start my coaching business
• What really determines success when starting a coaching business
• The difference between people who succeed quickly versus those who take years to build momentum

Connect with Felicia:

• Get my freebie & join the email list: The Magic Sheets
• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach
• Facebook group: Healing Money

Quote:

“ The fastest way to make progress is to start now and do the scary thing.” - Felicia

In this episode, I share why starting on social media (instead of your website) is the smartest move when you’re stuck in indecision. You’ll learn how its “temporary” nature actually makes it the perfect testing ground for your niche and messaging, and how the rapid feedback loop  helped me build my business.

I’ll also bust the myth that you can “waste time” on the wrong niche, open up about the messy parts of my own marketing journey, and show you how experimenting led me to clarity and clients. Plus, I’ll walk you through building a simple marketing ecosystem that nurtures people who may not be ready to book today but will remember you when the timing is right.

If you're ready to stop overthinking and start experimenting with your therapy niche, this episode will give you permission to take imperfect action.

Topics covered on How to Pick A Therapy Niche:

• Why a website can actually slow down your marketing progress when you're unsure how to pick a therapy niche
• The surprising reason social media’s short shelf life makes it ideal for testing your therapy niche
• The truth about "wasting time" on the wrong niche
• What my digital marketing journey taught me about discomfort, visibility, and growth
• How to create a marketing ecosystem that keeps you top of mind with future clients

Connect with Felicia:

• Get my freebie & join the email list: The Magic Sheets
• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach
• Facebook group: Healing Money

Resources from this episode:

• Liberated Business

Related episodes:

• Choosing a Therapy Niche That Aligns with Your Values & Passion [Ep 14]
• How to Pick a Therapy Niche That Makes You Happy [Ep 4]
• How to Build a Marketing Ecosystem That AI Can't Break [Ep 130]

Quote:

“ The fastest way to clarity is through action, not endless planning.” - Felicia

Kristie breaks down why Google still dominates and introduces the concept of "search everywhere optimization", because showing up on just Google isn't enough anymore. We get into the nitty-gritty of how AI pulls recommendations from across the entire internet, why your Google reviews matter more than ever, and what specific steps you can take to build your online presence even if marketing makes you want to hide under a blanket.

I also share my own journey from being that therapist who thought "I'm good at my job, I don't need to market" to finally understanding why SEO for therapists and digital visibility directly impact whether people choose to work with you. This conversation gets real about what it takes to compete in 2025.

More about Kristie Platinga:

Kristie Platinga is the founder of Place Digital, a marketing agency for therapists, coaches, and wellness practitioners.

Topics covered on SEO for Therapists:

• Why SEO for therapists isn't dead despite what everyone's saying about AI taking over everything
• How search everywhere optimization is replacing traditional SEO for therapists and why showing up on podcasts, social media, and directories matters more than just Google
• ChatGPT and AI tools pull from the entire internet to make recommendations and what that means for therapy practice visibility
• Real examples of getting recommended in AI overviews and how that leads to new clients finding your private practice and content
• Why Google reviews are now almost as powerful as backlinks for getting recommended by AI
• The reality that publishing a website isn't enough anymore, you need a complete marketing ecosystem to compete
• Practical steps for building your online presence even if marketing feels uncomfortable or overwhelming as a therapist

Resources from this episode:

• "What Your Therapist Thinks" podcast: www.youtube.com/@WhatYourTherapistThinks and website https://www.besttherapists.com/podcast 
• Moz: www.Moz.com
• ChatGPT: www.ChatGPT.com
• Google Business: www.business.google.com

Connect with Kristie Platinga:

• Website: https://grow.placedigital.com/the-bad-therapist

Connect with Felicia:

• Get my freebie & join the email list: The Magic Sheets
• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach
• Facebook group: Healing Money

Related episodes:

• SEO For Therapists: Future-Proofing Your Therapy Practice with Kristie Platinga [Ep 38]
• My Secret to Turning 10 Min Intake Calls Into Paying Clients [Ep 7]

Quote:

"I really don't think it's ever been more accessible to just people who are willing to get their name out there. It's really barely even marketing - a lot of this is public relations, honestly." - Kristie Platinga

I’ve just launched a podcast with my friend Kristie Platinga, founder of Best Therapists, where actual licensed therapists open up about what they’re really thinking, while answering the internet’s most burning mental health questions. And by ‘burning questions’ we mean the stuff people post anonymously on Reddit in the middle of the night.

Each week on What Your Therapist Thinks, you’ll hear expert therapists break it all down, from emotional numbness and trauma to self-worth and healing. And they aren’t holding back. They’re sharing what they really think, including the things they’d never actually say in session. 

If you’re a therapist in private practice, this is a fascinating peek into the conversations your peers are having and a chance to see how other professionals approach the questions and dilemmas our clients are posting about.

Subscribe and follow the show wherever you listen to podcasts so you don’t miss an episode!

Resources mentioned in this episode 

• Website https://www.besttherapists.com/podcast
• YouTube www.youtube.com/@WhatYourTherapistThinks
• Apple Podcasts + Spotify www.pod.link/1837783166?view=apps&sort=popularity   
• BestTherapists.com - a directory that vets mental health professionals so therapy-seekers can focus on fit, not quality.

Connect with Kristie Platinga:

• Website: https://grow.placedigital.com/the-bad-therapist

Connect with Felicia:

• Get my freebie & join the email list: The Magic Sheets
• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach
• Facebook group: Healing Money

While we often talk about raising fees and being intentional with scheduling, I want to get back to something even more basic, something so simple that most therapists overlook it completely. This practice takes just minutes, costs nothing, and can happen right between sessions. It's helped me stay grounded when the demands of running my own business feel overwhelming, and it's given me the clarity to make better business decisions when I feel stuck. I'll walk you through the exact exercise I used to teach my clients that you can now use for yourself.

Plus, I'll share why this particular approach cuts through that feeling of being trapped in your private practice when nothing seems to be working anymore.

Topics covered on Preventing Burnout in Your Private Practice:

• Why the simplest practices are often the most effective for preventing burnout in your private practice, even though we tend to overlook them
• The specific sensory practice I used to teach my clients that now keeps me grounded in my own business
• Feeling stuck in your practice might have nothing to do with your actual circumstances
• The connection between pleasure and creative problem-solving in your private practice

Connect with Felicia:

• Get my freebie & join the email list: The Magic Sheets
• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach
• Facebook group: Healing Money

Resources from this episode:

• What Your Therapist Thinks podcast

Quote:

"Having these moments are going to make you feel like you are in your life instead of watching your life from afar." - Felicia

Tune in to today's episode as I share exactly what's happening with zero-click searches, why relying on one marketing channel leaves you vulnerable, and how to build a marketing ecosystem with multiple touchpoints that work together. You'll hear about my own five-year journey building this business, what worked, what didn't, and the specific steps you can take starting today, even if marketing makes you uncomfortable. 

So if you're ready to stop worrying about algorithm changes and start building a private practice that thrives no matter what tech throws at us, this episode is for you!

Topics covered on Marketing Ecosystem:

• The story of a therapist who relied only on networking and what happened when they got sick and needed extended time off
• A breakdown of what a marketing ecosystem looks like and which channels you should consider building first
• My own two-year journey with SEO + podcasting and when they really started taking off
• How to choose marketing channels based on whether you have more time or more money right now
• The uncomfortable truth about why we resist certain marketing strategies and how I overcame my own resistance
• A reflection exercise to map your current marketing ecosystem and identify where you're over-relying or underperforming

Connect with Felicia:

• Get my freebie & join the email list: The Magic Sheets
• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach
• Facebook group: Healing Money

Related episodes

• Marketing Mindset Shifts You Need to Make to Fall in Love With Marketing [Ep 5]
• Marketing for Therapists: How to Connect with Clients by Addressing Their Problems [Ep 58]

Quote:

“ When you invest in a marketing ecosystem that leverages multiple channels, meaningful relationships, and your own strengths, you're protecting your practice against the ups and downs of tech and trends.” - Felicia

She went from spending hours on documentation to creating what she calls the "5-minute clickable note" and it all started when she was working across from a mall and wanted more time to shop! Doctor TK shares exactly how she condensed 15-page intakes into 2 pages and built systems that freed up so much time, she was able to create multiple revenue streams.

But here's the kicker: most therapists want to jump straight to passive income without fixing the holes in their first boat. We dive deep into why your private practice needs solid systems before you can successfully add another revenue stream, plus Doctor TK gets real about how she cut her revenue by 50% so she could be more present with her kids.

If you're tired of drowning in documentation and want to build a business that supports your life (not the other way around), this conversation will show you exactly where to start.

More about Doctor TK:

Doctor TK is a clinical psychologist who runs her virtual therapy practice while traveling the world with her husband and two kids. She’s also a private practice business mentor and has coached over 3000 therapists! If you follow Doctor TK online you know she’s always talking about ways therapists can save time, create additional revenue streams and live their best life.

Topics covered on Time Saving Tips for Therapists:

• Doctor TK's 5-minute clickable note method that replaced hours of documentation with a simple template system.
• Time saving tips for therapists including how to create templates for your five most-used therapy strategies and why this one system can reclaim tens of hours monthly.
• Why fixing your private practice systems before adding revenue streams prevents both businesses from sinking.
• The real reason Doctor TK cut 50% of her business revenue and why 2023 became her best year despite earning less money.
• Doctor TK's journey from county correctional facilities to building a multiple six-figure coaching business for therapists.
• The employee to CEO mindset shift therapists need to build generational wealth and live abundantly.
• The life wheel exercise and intention-setting strategies for designing a first-class life on your own terms.

Connect with Doctor TK:

• YouTube: @DoctorTK
• Instagram: @doctortkpsych

Connect with Felicia:

• Get my freebie & join the email list: The Magic Sheets
• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach
• Facebook group: Healing Money

Quote:

“ I do believe that people can have both an abundant life and an abundant business.But what stops us from being able to have that is that we're not even clear. Or we're scared to actually declare what we want.” - Doctor TK

In today's episode, I'm showing you how to spot good therapist conditioning in your own practice and, more importantly, how to slay it. I'll share real stories from therapists who went from shaking in their boots about raising fees to consistently filling their practices with full-fee clients. We'll talk about why financial health is actually part of your clinical effectiveness and why you don't need anyone's permission to thrive.

 If you're tired of being overworked, underpaid, and feeling guilty about wanting more, you're in the right place! It's time for you to build a practice that supports your life.

Topics covered on Good Therapist Conditioning:

• Why good therapist conditioning starts in grad school and gets reinforced everywhere you look
• The toxic belief that caring about clients and making good money are mutually exclusive
• The "bad therapist" exercise that will crack open your money blocks immediately
• Real stories of therapists who raised their rates without losing a single client
• The hidden ways good therapist conditioning shows up in your life and business

Resources from this episode:

•  Kasia Urbaniak’s Book: https://www.kasiaurbaniak.com/unbound-book 
• Liberated Business: www.thebadtherapist.coach/liberatedbusiness
• The Fee Formula: www.thebadtherapist.coach/feeformula

Connect with Felicia:

• Get my freebie & join the email list: The Magic Sheets
• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach
• Facebook group: Healing Money

Quote:

"Bad therapists know something that other therapists don't. They know it's possible to do good work and have a life that is deeply pleasurable and financially stable and spiritually aligned." - Felicia

Most therapists revisit this question throughout their career, wondering what's normal, what's sustainable, and what they actually need to make their practice work financially. I'll share why the typical 15-20 clients per week might not be your magic number, and why I chose to see 6-7 clients over just three days (hello, four-day weekends!). We'll explore why starting with your energy levels and lifestyle needs matters more than industry standards, and I'll flip the traditional math on its head - instead of picking a fee and cramming in clients to pay bills, we'll calculate what fee you need based on your ideal schedule.

Plus, I get real about why having fewer clients can actually benefit both you and them, because nobody wins when you're seeing 50 clients and showing up frazzled. This is about building a private practice that supports your life, not one that consumes it.

Topics covered on How Many Clients Should You See in a Day:

• The typical number of clients most full-time therapists see weekly and how that translates to daily schedules
• My personal preference for condensed schedules
• Designing a schedule that works specifically for you, not what others expect
• Flipping the traditional fee-setting math and explaining how to calculate fees based on your ideal client load
• The quality versus quantity debate and why fewer clients might mean better therapy

Resources from this episode:

• The Magic Sheets: www.thebadtherapist.ck.page/revenue-stimulator 
• Liberated Business: www.thebadtherapist.coach/liberatedbusiness
• The Fee Formula: www.thebadtherapist.coach/feeformula 

Connect with Felicia:

• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach
• Facebook group: Healing Money

Quote:

“The only person you need to please is you and then your clients.” - Felicia

Lauren shares the raw truth about being an "accidental group practice owner" and the wake-up call she needed to stop putting everyone else first. You'll hear exactly how our year-long coaching journey helped her shift from throwing darts at the wall to making strategic decisions as a true CEO. We get real about the financial realities of running a sustainable group practice, why marketing matters (even when you hate it), and when to say no to hiring someone you really like.

If you're drowning in admin tasks, skipping your own paychecks, or using your clinicians as sounding boards, this episode is for you. Lauren's story shows what happens when you finally put your oxygen mask on first and build a business that cares for both your clinicians AND you.

More about Lauren Worley:

Lauren is the owner of Foothills Psychotherapy, a group practice in Burbank, CA that is providing compassionate, client-centered care for teens, adults, and relationships of all kinds. She manages a team that specializes in using Brainspotting, EMDR, and talk therapy to help clients reclaim balance, set boundaries, and live more empowered lives. She is a certified Brainspotting therapist and consultant and loves seeing LGBTQ+ teens and supporting their families.

Topics covered on Scaling Group Practice:

• The transformation from accidental to intentional group practice ownership
• How putting yourself last affects decision-making and business sustainability
• The financial reality of hiring therapists and what expenses to consider
• The reason why marketing cannot be completely outsourced if you are scaling a group practice
• Making tough hiring decisions based on business needs rather than personal connections
• The return on investment from spending on coaching and business development

Connect with Lauren Worley:

• Website: www.foothillspsychotherapy.com

Connect with Felicia:

• Get my freebie & join the email list: The Magic Sheets
• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach
• Facebook group: Healing Money

Quote:

"When I first started, I had no oxygen mask. I would hear myself saying it to my clients, I would hear myself saying it to my clinicians and in my head saying, 'Hmm, Lauren, what about yours?'" - Lauren Worley

Since the pandemic shifted our industry toward virtual sessions, many of us have gotten comfortable working from home. But there's a growing number of clients specifically seeking in-person therapy experiences. So I'm sharing my own journey with telehealth and why having a physical office space might be worth considering - even if it’s just for one day a week. From the unexpected marketing advantage of Google Business Profiles to the benefits of work-home separation, I'll break down the pros and cons without sugarcoating the realities.

Whether you're committed to your virtual practice or feeling the pull to return to an office setting, this episode offers a no-nonsense look at what might work best for your private practice and lifestyle.

Topics covered on Do You Really Need to Have an Office to Succeed in Private Practice:

• Telehealth therapy transformation during the pandemic
• Breaking down how a Google Business Profile can dramatically increase your private practice's visibility for free
• My personal experiences with office rental arrangements and subletting strategies that can reduce overhead costs
• How therapists can position in-person sessions as premium services with higher pricing
• Testing the waters before fully committing to a physical office

Resources from this episode:

• Google My Business
• Why Therapist Reviews Are Better Than Paid Ads - Your $0 Client Attraction Plan [Episode 123]

Connect with Felicia:

• Get my freebie & join the email list: The Magic Sheets
• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach
• Facebook group: Healing Money

Quote:

"Having an office can boost your visibility, help you serve a wider range of clients, and create new business opportunities, but it's not a requirement for success." - Felicia

Nicole sold her group practice for multiple seven figures after scaling to 55 therapists in just three years! She shared why your first hire should be a "mini-you" who matches your therapeutic style and energy, ensuring clients get a consistent experience. We discussed real-life strategies for transitioning clients to new therapists, why couples therapists are revenue gold mines, and the best way to screen candidates. Plus, we explore why creating solid systems not only makes your daily operations smoother, but also significantly increases your group practice's value if you ever decide to sell.

If you're dreaming of working less while earning more in your therapy business, this episode is for you. Nicole's stories about her own hiring mistakes will save you tons of headaches and money!

More about Nicole McCance:

Nicole is a Psychologist (retired) turned Business Coach for therapists scaling to a group practice.  She expanded her private practice to 55 therapists and multiple 7 figures in 3 years (with toddler twins at home). Nicole sold her clinic in the 4th year and then retired as a Psychologist in her 5th year. She now teaches therapists how to help more people, make more money and have more freedom following her proven method. The McCance Method: https://mccancemethod.com/ 

Topics covered on Growing A Group Practice:

• Nicole's journey from solo practitioner to growing a group practice with 55 therapists.
• Why your first hire should be a "mini-me" who matches your energy, personality, and therapeutic modality.
• When to diversify beyond mini-me hires and how to use market data to guide these decisions.
• The screening questions you should ask potential hires before spending time interviewing them.
• How systems and consistent processes create safety for both clients and therapists.
• The financial value of documented systems and operations manuals when selling your group practice.

Connect with Nicole McCance:

• Podcast:  The Business Savvy Therapist Podcast
• Free Masterclass - How To Build A 7-Figure Group Practice: https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam

Connect with Felicia:

• Get my freebie & join the email list: The Magic Sheets
• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach
• Facebook group: Healing Money

Quote:

"In order for you to be a CEO, you have to let go of some of the clients 'cause you can't drive the bus and be in the bus seat at the same time." - Nicole McCance

You'll learn exactly where to get reviews (Google Business Profile isn't your only option!), who you can ethically ask for testimonials (hint: it's not always off-limits to ask clients), and a simple monthly system that takes minutes to maintain. I'll give you the exact script to use when asking for reviews so you don't sound awkward or desperate. Plus, I'll show you why local reviews matter more than ones from across the country, and how to make sure your reviews sound authentic instead of keyword-stuffed. 

This is truly one of the most cost-effective marketing strategies available to private practice therapists today. And the best part is you can start implementing this strategy immediately after listening. Tune in and watch your visibility skyrocket!

Topics covered on Therapist Reviews:

• Why therapist reviews have become crucial for practice growth in 2025 compared to just 10 years ago.
• The specific platforms where you should focus your review-gathering efforts for maximum visibility.
• Ethically navigating the review process without violating your licensing board's regulations.
• My simple template for requesting therapist reviews that doesn't feel awkward or time-consuming.
• Creating a sustainable review system that takes just minutes each month to maintain.

Resources from this episode:

• Yelp: www.yelp.com
• Google My Business: www.google.com/business
• Psychology Today: www.psychologytoday.com
• How to create email templates in Gmail
• What to Do When a Therapy Client Threatens to Leave a Negative Review [Ep 50] 

Connect with Felicia:

• Get my freebie & join the email list: The Magic Sheets
• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach
• Facebook group: Healing Money

Quote:

"Having a solid Google business profile with great reviews can be one of your most cost-effective ways to get more eyeballs on your business." - Felicia

If you are waiting for a secret roundabout way for you to take a week off without raising your fees, sorry, but it doesn’t exist. I know that you’re probably cringing when you hear the term ‘raising fees’, but the reality is that most therapists need to raise fees for their services and that’s exactly what I will teach you in this replay podcast episode! 

Tune in to learn about how to set up your practice so you can earn enough money to take time off, how to use the time off and invest it into growing your business, how to let clients know that you are raising your fees, tips on healing your money blocks, and much more!

Topics covered on Raising Fees:

• The first step you need to take so you can take a week off from seeing clients
• How to determine whether you need to raise your fees
• A free tool that helps you figure out what you should be charging for your services
• Common money blocks that stop you from raising your fees
• Why we devalue our labor and the labor of our fellow therapists
• This one mistake many therapists make when raising fees
• Why you need to start having regular CEO dates 
• My tips on healing your relationship with money

Resources mentioned in this episode: 

• My Journey of Becoming 'The Bad Therapist’’ [Episode 1] 
• The Bad Therapist Magic Sheets
• The Money Witch - Jessie Susannah

Connect with Felicia:

• Get my freebie & join the email list: The Magic Sheets
• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach
• Facebook group: Healing Money

Related episodes you might also enjoy:

• How to Ethically Raise Your Therapy Fees [Episode 46]
• Why You Can't Rely On This Method To Make More Money In Private Practice [Episode 61]

Quote:

“The truth is not that people won't pay that amount of money. The truth is that we are unwilling to do the work so that we could have what we want and we have beliefs about the people who would pay us well for our work.”

I've been there too - feeling weird about bringing up finances with clients. But I realized this avoidance wasn't serving them or me. Money shapes our clients' reality and our work sustainability. I’m sharing my favorite approaches to introduce money conversations in therapy that build rapport rather than damage it. Plus, we explore how to normalize money talk from intake forms to ongoing sessions, and why understanding your clients' financial circumstances is crucial for effective sliding scale implementation.

If you've ever felt uncomfortable discussing fees or noticed resentment creeping into your therapeutic relationships, this episode will give you straightforward guidance on creating financial transparency that benefits everyone involved. Let's get honest about money in therapy!

Topics covered on Money Conversations in Therapy:

• The importance of having clear criteria for sliding scale fees to avoid resentment and confusion.
• Real-life examples for you to introduce money conversations in therapy.
• The benefits of exploring clients' family history with money.
• Counter-transference that may arise when having money conversations in therapy.
• How to prioritize your own financial needs without feeling guilty.

Resources from this episode:

• The Fee Formula: https://www.thebadtherapist.coach/feeformula
• Liberated Business: https://www.thebadtherapist.coach/liberatedbusiness

Connect with Felicia:

• Get my freebie & join the email list: The Magic Sheets
• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach
• Facebook group: Healing Money

Related episodes you might enjoy:

• Breaking Taboos: How to Talk About Money with Your Therapy Clients [Episode 47]

Quote:

"It's super weird that we talk to our clients about all sorts of very intimate topics, and then we get so weird around money." - Felicia

Being able to take your clients with you can be the difference between starting with a full caseload instead of scrambling for referrals. But how do you handle this tricky transition without burning bridges? I’m breaking down exactly what you need to know about client transitions - from reviewing your contract to having that ‘awkward’ conversation with the group practice owner. I'll share how to approach this situation with transparency and kindness while preserving relationships. You'll learn the two possible paths for client transitions and how to handle each one professionally.

If you're preparing to make the leap to private practice or just want to understand your options for the future, this episode will give you the roadmap to transition with integrity and confidence. Listen in for a step-by-step guide to navigating this significant career move without the drama!

Topics covered on Leaving Group Therapy Practice:

• Reviewing your contract for non-solicitation or non-compete clauses before leaving a group therapy practice
• How to prepare for and approach the conversation with your group practice owner
• Strategies for discussing client transitions that prioritize client care while respecting professional boundaries
• Why being easily findable online is crucial when leaving group therapy practice

Resources mentioned:

• Liberated Business
• Improve Your Website Instantly with This Simple Practice [Ep 29]

Connect with Felicia:

• Get my freebie & join the email list: The Magic Sheets
• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach
• Facebook group: Healing Money

Related episodes:

• Making the Leap: Tips for Transitioning from Agency Work to Private Practice [Ep 34]
• Celebrating 1st Anniversary with My Top Private Practice Growth Tips [Ep 57]
• How to Make As Much Money As You Want in Private Practice [Ep 62]

Quote:

"Remember, the best possible scenario is that you leave this group practice with mutual respect and care intact for each other." - Felicia

In today's episode, I'm breaking down how offering therapy intensives can stabilize your summer income while giving traveling clients the focused care they need. You'll discover how to package your existing skills into premium-priced therapy intensive sessions that clients actually prefer during busy months. Plus, I share practical formatting options from half-day to multi-day intensives, pricing strategies that reflect their premium value, and how to position these services with both existing clients and your waitlist.

So if you're ready to ditch the summer revenue slumps and earn thousands in extra income with just a few therapy intensive bookings, this episode will give you the exact blueprint to make it happen.

Topics covered on Therapy Intensives:

• How therapy intensives can transform unpredictable summer schedules into reliable income streams with just a few bookings
• The different formats of therapy intensives
• Why premium pricing works for therapy intensives and how to confidently charge more than your standard hourly rate
• Smart strategies for marketing therapy intensives to different clients
• How to determine which clients are appropriate candidates for therapy intensives and which specific problems these sessions can address

Resources from this episode:

• Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen by Donald Miller 
• How to Uphold Your Cancellation Policy Without Feeling Guilty [Ep 19]

Related episodes you might enjoy:

• How To Make As Much Money As You Want in Private Practice [Ep 99]
• A Step-by-Step Guide to Starting Your Private Therapy Practice [Ep 43]
• Choosing a Therapy Niche That Aligns with Your Values & Passion [Ep 14]

Connect with Felicia:

• Get my freebie & join the email list: The Magic Sheets
• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach
• Facebook group: Healing Money

Quote:

"It's really important to remember that you actually already have the skills to do a therapy intensive - you simply need to repackage your skills in a different way so that you can deliver your expertise and earn more money." - Felicia

Dr. Raquel talks about her no-nonsense approach to social media - treating it as a business card rather than the main event - and why saying no is crucial to your success, how to set rates without guilt, and why having a solid referral network lets you confidently stay in your lane. Plus, she explains her innovative "Burn the Cape" program that helps Black women access mental health support without increasing her clinical caseload.

If you're tired of trying to be everything to everyone in your practice, Dr. Raquel's story will show you how focusing on what you truly care about can help you help more people.

More about Dr. Raquel Martin:

Dr. Raquel Martin is a Licensed Clinical Psychologist, Professor, Scientist, Podcast Host, Author, and Health Educator specializing in Black Health & Wellbeing. 

Topics covered in this episode:

• Why specializing in Black health and well-being became Dr. Raquel's focus despite being told it wasn't a "real specialty" in her doctoral program.
• The way Dr. Raquel uses social media as a "business card" rather than the end goal of her private practice.
• Dr. Raquel's success formula for creating content.
• The importance of saying no to opportunities that don't align with your goals.
• Dr. Raquel's approach to charging appropriate rates without guilt while still making her expertise accessible to those who need it.
• Why niching down in areas like Black health and well-being actually creates more clarity in your marketing and makes it easier to connect with ideal clients.
• The difference between therapy and social media content, and how to maintain clear boundaries between the two.

Connect with Dr. Raquel Martin:

• Website: www.raquelmartinphd.com
• Instagram: @raquelmartinphd
• TikTok: @raquelmartinphd
• YouTube: Dr. Raquel Martin
• Podcast: Mind Ya Mental
• Burn the Cape Group for Black Women: www.raquelmartinphd.com/burnthecape
• Donate to Dr. Raquel’s "Burn the Cape" program

Connect with Felicia:

• Get my freebie & join the email list: The Magic Sheets
• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach
• Facebook group: Healing Money

Quote:

"I specialize in Black health and wellbeing. Not BIPOC. Not People of Color, black health. And that's so rare. It's so rare that 5% of licensed psychologists in the US are black." - Dr. Raquel Martin

You'll learn a visibility move you can make this week, the one-month consistency commitment that changes everything, when to actually focus on quality, and the uncomfortable truth about longevity that separates flash-in-the-pan therapists from those with lasting careers.

This isn't fluffy advice - This is the exact framework I’ve used during my biggest growth seasons, and I'm giving you the straight-up truth about what works. Stick around to the end for a quick homework assignment to help you apply this right where you are now.

Topics covered in this episode:

• The invisible practice trap keeping therapists overlooked (and the one bold move you can make this week to break free)
• Why perfectionism is quietly killing your momentum—and the permission slip you’ve been waiting for to start before you’re “ready”
• The consistency formula that transforms occasional interest into genuine client trust and positions you as the practitioner that everyone recommends
• The counterintuitive timing of quality improvement that most therapists completely misunderstand
• The often-missing ingredient of longevity that creates a sustainable, sought-after practice
• 
  

Connect with Felicia:

• Get my freebie & join the email list: The Magic Sheets
• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach
• Facebook group: Healing Money

Quote:

"If you are a secret therapist, if you are invisible, then there is no way that you can build trust. People simply don't know you exist." - Felicia

So many therapists can articulate their money goals, but what lights them up is describing the life they'd create with that money - yoga in the middle of the day, three-day workweeks, or time for forgotten hobbies. So in today's episode, I'm digging into what therapist freedom really looks like and how to build a private practice that doesn't just pay the bills but actually supports your dreams. I'll walk you through getting honest about what freedom means to you personally, setting fees that create true profitability, implementing time-saving systems, and giving yourself permission to want more.

Ready to stop just surviving in your practice and start creating a business that gives you both income AND independence? Let's get into it.

Topics covered in this episode:

• How to start building a private practice that is aligned with your ideal lifestyle.
• A tool that will help you set the perfect fee in your private practice.
• Identifying energy-draining tasks in your private practice that could be automated or systematized.
• Practical steps to reduce your caseload while maintaining or even increasing income.
• The importance of finding a supportive community while making changes in your business.

Resources from this episode:

• Join Liberated Business - doors close soon for 2025 cohort!
• Get my freebie & join the email list: The Magic Sheets

Connect with Felicia:

• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach
• Facebook group: Healing Money

Related episodes:

•  How to Ethically Raise Your Therapy Fees [Episode 46]
• How to Raise Your Fees & Take a Week off from Your Private Practice [Episode 2]

Quote:

"Your business should support your life, not the other way around." - Felicia

In today's episode, I'm sharing with you how just 15 minutes a day can add $30,000 or more to your private practice this year. I'll break down my follow-up system that will help you stand out in a crowded market. You'll learn exactly how to respond quickly to inquiries with personalized templates, the perfect timing to follow-up with potential clients, and how to reconnect with former clients without being pushy. I'll also show you how to create a truly premium client experience that justifies premium fees and feels good to deliver!

So if you're tired of having a full schedule and an empty bank account, this episode is for you. Get ready to work less, earn more, and land premium fee therapy clients on autopilot!

Topics covered in this episode:

• How to increase your annual income by $30,000
• How spending 15 minutes each day can improve your client conversion rate
• The importance of quick response times when potential clients reach out
• A follow-up strategy for landing premium fee therapy clients
• How to frame follow-ups as a service rather than scummy sales tactics

Connect with Felicia:

• Get my freebie & join the email list: The Magic Sheets
• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach
• Facebook group: Healing Money

Resources from this episode:

• Liberated Business: www.thebadtherapist.coach/liberatedbusiness
• My Secret to Turning 10 Min Intake Calls Into Paying Clients [Ep 7]

Quote:

"You can add an additional $30,000 or more to your practice each year by seeing just three weekly premium fee clients." - Felicia

Brittney shares how she went from doing dancing videos on Instagram and letting clients dictate her fees to holding strong boundaries, raising her fees, and embracing a marketing strategy that aligns with her values and attracts her ideal clients. You’ll hear about the approach she’s using now (that she loves), how she dramatically raised her fees without losing income and how she’s working fewer hours as a result.

Most importantly, Brittney reveals how these shifts helped her become the kind of mom she wants to be - available for school pickup and fully present in her daughter’s life. This conversation is a powerful example of what's possible when you run your business instead of letting it run you.

More about Brittney Scott:

Brittney Scott is a Licensed Professional Counselor and mother daughter relationship coach. She works with women who have been hurt by their mothers in some way and want to heal from it and have relationships that aren't affected by that pain. Brittney is a military spouse currently living in California. She is also the eldest daughter and gets it!

Topics covered in this episode:

• Brittney's journey of moving to California and losing 70% of her income
• The different marketing strategies she tried but absolutely hated
• How she found an authentic approach that attracts ideal clients
• The importance of designing your private practice around being the parent you want to be
• The mindset shift that helped her take back control of her business
• Why she was hesitant to invest in Liberated Business after other coaching experiences
• The value of a supportive community when making significant business changes

Connect with Brittney Scott:

• Website:  www.brittneymscott.com
• Podcast: Mother Daughter Relationship Show
• Instagram: @theBrittneyScott
• Threads: @thebrittneyscott

Connect with Felicia:

• Get my freebie & join the email list: The Magic Sheets
• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach
• Facebook group: Healing Money

Resources from this episode:

• Liberated Business: www.thebadtherapist.coach/liberatedbusiness

Quote:

"I get to own my business and run the business the way that supports my life and the lifestyle that I want. The business isn't the one dictating me."- Brittney Scott

Ben shares the pivotal moment he stopped playing it safe, the mindset shift that helped him tune out the doubters, and the strategic moves that sped up his growth. From leveraging his corporate background to learning a new skill set, his journey is full of unexpected turns and practical takeaways. If you're on the fence about starting your private practice or wondering if it's really possible to succeed quickly in today's market, Ben's journey might just be the nudge you need to finally make your move.

More about Ben Sollenberger:

Ben is a resident in counseling who specializes in counseling men in their 20s and 30s. In addition to loving counseling, Ben continues to enjoy working as a contractor in business operations, his first career. 

Topics covered in this episode:

• How Ben found a big gap in the mental health market and used it as a key element in his private practice's success story
• The surprising ways Ben’s corporate background helped him (and also didn't fully prepare him) for private practice
• The exact moment that convinced Ben to finally take the leap into private practice after months of hesitation
• The strategic investments Ben made that led to his private practice filling quickly
• The dual-income strategy Ben uses to feel more confident and calm while building his therapy business

Connect with Ben Sollenberger:

• Website: https://www.virginiatherapyservicesforyoungmen.com 

Connect with Felicia:

• Get my freebie & join the email list: The Magic Sheets
• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach
• Facebook group: Healing Money

Resources mentioned in this episode:

• Liberated Business: https://www.thebadtherapist.coach/liberatedbusiness
• Hold Space Creative
• Therapie SEO Website Templates

Related episodes 

• Liberated Business: How to Transform Your Private Practice in Six Months [Ep 63]

Quote

“ It's definitely not gonna work out if you don't have that blind trust in the universe.” - Ben

I'll share what I've learned from working with hundreds of therapists who've gone from burnout to thriving. You'll discover the three essential ingredients that create massive results: the right fee (that won't leave you resentful), effective marketing (that doesn't have to be perfect), and the CEO mindset (without becoming a "selfish monster"). Plus, I'm giving you a bonus fourth ingredient that makes scaling actually possible without working more hours. 

So if you're tired of sacrificing your financial well-being while watching other therapists thrive, this episode will show you exactly what separates those who struggle from those who succeed. Get ready to shift your thinking and set up your private practice for massive growth!

Topics covered in this episode:

• Key differences between therapists who consistently hit 10K months and those who struggle to fill their caseloads.
• How setting the wrong fee leads to burnout and the numbers you need to know to sustainably grow your practice.
• Marketing strategies that actually work in today's competitive therapy landscape and why "perfect" marketing often fails.
• The power of shifting your mindset from therapist to CEO.
• The guilt many therapists feel about wanting financial success and how to overcome this mindset block.

Resources from this episode:

• Liberated Business: www.thebadtherapist.coach/liberatedbusiness
• Get my freebie & join the email list: The Magic Sheets
• We Should All Be Millionaires: A Woman’s Guide to Earning More, Building Wealth, and Gaining Economic Power
• Why Therapists Need to Brag More: Mindset Medicine for ‘Good Therapists’ [Ep 111]
• Quarter Two Planning: How to Stay Accountable & Consistent in Your Business Goals [Ep 110]

Connect with Felicia:

• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach
• Facebook group: Healing Money

Quote:

"In order to create massive growth in your private practice, you cannot just think like a therapist. You need to become the CEO of your business." - Felicia

In today's episode, I break down why celebrating wins isn't just okay - it's essential for your private practice longevity. I'll walk you through three different types of brags, show you exactly how to start celebrating yourself, and explain why this practice creates confidence and resilience. Plus, I share specific places where you can safely practice bragging with supportive communities.

Ready to fill your cup while running your private practice? This simple habit might be the preventative medicine you need. I've got a quick challenge at the end that you can complete in minutes to start experiencing the benefits immediately.

Topics covered in this episode:

• How women are specifically conditioned to downplay accomplishments
• The connection between bragging and preventing burnout in your private practice
• The surprising reason why bragging is actually good for the people around you too
• The science behind our negativity bias and why we need to intentionally work against it
• Three different types of brags and safe places to share your brags

Resources from this episode:

• Healing Money Facebook group
• Liberated Business: www.thebadtherapist.coach/liberatedbusiness

Connect with Felicia:

• Get my freebie & join the email list: The Magic Sheets
• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach

Related episodes:

• Quarter Two Planning: How to Stay Accountable & Consistent in Your Business Goals [Ep 110]
• Quarter Two Planning: How to Set Strategic Goals for Your Private Practice [Ep 109]
• Quarter Two Planning Series: How to Assess Your First Quarter & Create a Clear Roadmap for Your Private Practice [Ep 108]

Quote:

"Bragging is like preventative medicine—it fills your cup and keeps you going." - Felicia

In this episode, I’m walking you through how to actually follow through on the goals you’ve set.  You’ll learn how to focus on progress over perfection, use the 80/20 rule to prioritize what matters most, and make real progress in just 30 minutes a day. I’ll also share why balancing delegation with personal involvement is so important and how to protect your energy while managing your time better. Plus, I’ll give you tips on creating accountability, celebrating your wins, and staying motivated - even when things get tough.

Let’s make this quarter the one where you stop overthinking and start doing. Your goals are closer than you think - let’s get to work!

Topics covered in this episode:

• What separates successful private practice owners from the rest
• How to avoid overwhelm by using the 80/20 rule in quarter two planning
• Balancing delegation with staying involved in key areas of your business
• Time management strategies that actually work
• Different ways to create accountability to ensure you stay motivated and achieve your goals

Resources from this episode:

• Liberated Business
• Toggl Track

Missed an episode? Catch up on the full Q2 Planning Series and set yourself up for a productive quarter ⬇️

• Quarter Two Planning: How to Set SMART Goals for Your Private Practice  [Ep 109] 
• Quarter Two Planning Series: How to Assess Your First Quarter & Create a Clear Roadmap for Your Private Practice [Ep 108] 

Connect with Felicia:

• Get my freebie & join the email list: The Magic Sheets
• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach
• Facebook group: Healing Money

Quote:

 ”Execution isn't about perfection. It's about consistent action.” - Felicia

I’ll share examples of strategic goals tailored for therapists, like improving client conversion rates, streamlining your workload, and achieving a better work-life balance. You’ll also learn how to prioritize your goals using an impact versus effort matrix, so you can focus on what truly matters without feeling overwhelmed.

Whether you’re looking to book more clients, free up your time, or simply feel more in control of your business, this episode will give you the clarity and direction you need to make meaningful progress. Plus, I’ll introduce you to tools and resources, like my Devotional Sales Strategy, to support you every step of the way. Let’s make this quarter the one where you see real results in your private practice!

Topics covered in this episode:

• How to create strategic goals that align with your private practice needs.
• Strategies to improve client conversion rates and increase the number of bookings.
• The importance of celebrating wins and cultivating feelings of safety and pleasure.
• Using an impact versus effort matrix to prioritize tasks effectively.
• Commit to a focused plan by breaking your SMART goals into actionable steps.

Resources from this episode:

• Devotional Sales Strategy
• Work with Felicia 1:1 coaching
• Daily Greatness Planners
• Quarter Two Planning Series: How to Assess Your First Quarter & Create a Clear Roadmap for Your Private Practice [Ep 108] 

Connect with Felicia:

• Get my freebie & join the email list: The Magic Sheets
• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach
• Facebook group: Healing Money

Quote:

"Your business is your best teacher; assess what’s happening and learn from it." - Felicia

We’ll talk about marketing strategies, sales conversions, and financial metrics - breaking them down into simple steps so you can gather the data you need without feeling overwhelmed. I’ll also share why understanding your average fee and making thoughtful financial improvements can change how you approach your business and life. 

So grab a notebook, set aside some time, and let’s get to work on creating a plan that sets you up for success this quarter!

Topics covered in this episode: 

• How to assess your first-quarter performance and identify areas for improvement in your quarter-two planning.
• Key marketing metrics you should track in your private practice.
• Understand your sales conversion rates and retention metrics to improve client onboarding and retention.
• Calculating your average fee and addressing financial challenges in your practice.
• The importance of strategic investments and balancing personal and business finances for more effective quarter-two planning.
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Resources from this episode:

• We Should All Be Millionaires: A Woman’s Guide to Earning More, Building Wealth, and Gaining Economic Power by Rachel Rodgers
• Wealthfront High Yield Cash Account - earn interest on your tax money!
• Wealthfront Automated Index Investing Account - get $5000 managed for free (aff link)

Other episodes you might enjoy

• What I Learned Building My New Course for Therapists: The Fee Formula [Ep 88]

Connect with Felicia:

• Get my freebie & join the email list: The Magic Sheets
• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach
• Facebook group: Healing Money

Quote:

"Planning is your best friend and one of your biggest assets as a private practice therapist." - Felicia

We’ll talk about why your website might be holding you back and how a few simple changes can help you stand out in a crowded market. I’ll also share why your mindset and approach to running your business matter just as much as your clinical skills, and how thoughtful systems can improve your client experience from the very first interaction. Finally, I’ll explain why having clear policies and confidently communicating them can actually attract the right clients, even if you’re charging premium fees.

These upgrades aren’t about overhauling everything—they’re about making smart, intentional changes that reflect the professionalism and value that you bring to your clients. If you’re ready to attract clients who are excited to work with you and willing to pay your full fee, tune in. Let’s make 2025 the year your practice thrives.

Topics covered in this episode:

• Why upgrading your website is crucial if you want to book more private pay clients in 2025
• The importance of professional photos and my tips on how to get them affordably
• How taking your business seriously impacts your client experience and success
• The role of clear policies and confident communication in booking more private pay clients in 2025

Connect with Felicia:

• Get my freebie & join the email list: The Magic Sheets
• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach
• Facebook group: Healing Money

Resources from this episode:

• Hold Space Creative
• Therapie SEO
• Want the roadmap to making six figures in your therapy business? Get The Fee Formula course at 50% off with the discount code EPISODE107 for the next 7 days!
• From Inconsistency to 10K Months: Transform Your Private Practice with Katrina P. Mautner [Ep 91]

Related episodes you might enjoy

• How to Charge More Than Therapists in Your Area & Still Attract Your Ideal Therapy Clients [Ep 55]
• My Secret to Turning 10 Min Intake Calls Into Paying Clients [Ep 7]

Quote:

"Having clear policies and communicating them with confidence is what will actually help you get cash pay clients." - Felicia

Tune in as I walk you through the tough questions you need to ask yourself before deciding to go public with your views. We’ll explore how this decision could impact your clients, your business, and even your employees. Plus, I’ll share strategies for communicating your values in a way that maintains professionalism without alienating those who may think differently. 

Let’s unpack the challenges, reflect on your ability to work with clients across the political spectrum, and discuss how to stay true to yourself while upholding the ethical standards of our profession. You don’t have to figure this out alone. 

Topics covered in this episode:

• The ethical implications of therapists sharing political beliefs
• How political transparency can affect your practice and client relationships
• Balancing personal convictions with professional responsibilities
• Strategies for communicating your values respectfully and professionally
• Understanding your capacity to work with clients across the political spectrum

Connect with Felicia:

• Get my freebie & join the email list: The Magic Sheets
• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach
• Facebook group: Healing Money

Resources from this episode:

• My email newsletter: https://ckarchive.com/b/lmuehmhn0l4wlid7kkm78c8lo4v00bg
• Submit your questions for the next episode

Quote:

"We need to be honest about our capacity to work with people across the political spectrum." - Felicia

Initially seeing the platform as a burden, Dani shares how a surprising source of inspiration helped her view social media as an extension of her therapy art. We explore the challenges she faced, the breakthroughs she experienced, and how she found joy and purpose in her marketing efforts. Dani's story will resonate with anyone looking to find meaning in the hard work that is necessary for running a private practice. 

If you’ve ever felt like social media is just another chore, Dani’s story will change how you see it. Tune in now to hear how this simple shift revolutionized her strategy - practically overnight.

More about Dani Terry:

Dani is a queer therapist that's passionate about helping other queer people heal from trauma. For over a decade, she's been helping queer baddies heal, live their dang lives, and find queer joy all at once!

Topics covered in this episode:

• How Dani's perspective on using Instagram for her therapy practice transformed in just one day.
• The various marketing strategies Dani considered and how she balanced them with her personal capacity and business goals.
• The surprising source that inspired Dani's mindset shift about Instagram.
• The concept that hard work is the work that supports your passion, even if it's not always enjoyable.
• The challenges Dani faced in maintaining consistency with her social media efforts and how she overcame them.
• How Dani reframed her social media efforts as an extension of her therapy art.

Connect with Dani Terry:

• Dani's brand new Queer Baddie Instagram account: @queerbaddietherapy
• Dani's og account: @true_colors_counseling
• Website: https://www.true-colors-counseling.com/

Connect with Felicia:

• Get my freebie & join the email list: The Magic Sheets
• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach
• Facebook group: Healing Money

Quote:

"I have been thinking that my hard work of showing up on social media every day is the necessary means to the end." - Dani Terry

In this episode, I share my honest take on both approaches, drawing from my experiences helping therapists optimize their websites and intake processes. You'll learn when a direct booking link makes sense, when the extra step of a contact form is worth it, and how each option influences a potential client's journey from discovery to their first session.

Whether you're just starting or looking to fill those last few spots, I'll help you decide the best approach for your private practice. You'll gain clarity on managing client interactions and improving your practice's efficiency. So, if you're ready to make an informed decision and increase your client conversion rate, tune in and let's figure out what's best for you!

Topics covered in this episode:

• How the choice between a direct booking link vs. form affects your client conversion rate.
• The pros and cons of having a direct booking link vs. forms on your website.
• Determining the right approach for your therapy private practice's current stage.
• Strategies that can help you improve client engagement and conversion.
• How to handle client objections and ensure they are well-informed before consultations.

Resources from this episode:

• Want the roadmap to making six figures in your therapy business? Learn more about The Fee Formula course today!
• Work with me 1:1: https://www.thebadtherapist.coach/private-coaching

Connect with Felicia:

• Get my freebie & join the email list: The Magic Sheets
• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach
• Facebook group: Healing Money

Quote:

"It's about helping people come to the decisions that are best for them." - Felicia

In this episode, I’m breaking down the key systems every therapist needs, from daily routines that keep you organized to client onboarding processes that create a seamless experience. You’ll learn how to streamline your practice, prevent burnout, and focus on what matters most - your clients.

Whether you're a solo practitioner or managing a growing group practice, these strategies will help you create additional revenue streams, free up your time, and create an enjoyable work environment. Join me as we uncover the steps to implement systems for scaling and future-proof your private practice. Let's make your business work for you, not the other way around!

Topics covered in this episode:

• The necessity of systems for scaling a therapy practice.
• The importance of having a daily setup system to streamline your workflow.
• Effective strategies for attracting and onboarding clients.
• The role of standard operating procedures (SOPs) in systems for scaling. 
• Strategies for effective marketing and tracking efforts in private practices.

Resources mentioned in this episode:

• Strategies for Avoiding Decision Fatigue in Your Private Practice [Ep 33]

Connect with Felicia:

• Get my freebie & join the email list: The Magic Sheets
• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach
• Facebook group: Healing Money

Quote:

"When you have great systems, you can actually focus on what's most important in your business and stop wasting time on all the little things that don't actually move the needle." - Felicia

Danielle shares her journey from starting an Instagram account to building a thriving therapy group practice and consulting business. We talk about her personal experiences and strategies for managing time effectively, especially when juggling multiple roles as a business owner and a mom. We also discuss the common fears therapists face about being visible online and how to overcome them without compromising your well-being.

Whether you're a therapist looking to expand your private practice or someone interested in the behind-the-scenes of running an online business, this conversation offers a candid look at the challenges and rewards of stepping into the spotlight. Are you ready to learn how to take control of your online presence while prioritizing your mental health? Let's tune in!

Topics covered in this episode:

• How Danielle Swim started her journey as the Entrepreneurial Therapist and built her therapy group practice.
• The importance of time management and leveraging strengths for therapists.
• The challenges of online visibility, especially for therapists.
• Strategies for maintaining online visibility while protecting your mental health.
• Overcoming fears of being seen and the importance of showing up for your business.
• The flexibility and benefits of running a private practice, especially for mothers.

Connect with Danielle Swimm:

Danielle Swimm is a therapist in Annapolis, MD. She's a group practice owner and also runs The Entrepreneurial Therapist, a consulting company where she helps female therapists start and scale their private practices through courses, big ideas and group practice.  She is passionate about helping female entrepreneurs push beyond their fears, and learn mindset, marketing and systems. She's a single mama of a 5-year-old and in her free time hikes and reads. 

• Instagram @theentrepreneurialtherapist
• Website www.theentrepreneurialtherapist.com
• Podcast https://www.theentrepreneurialtherapist.com/podcast

Connect with Felicia:

• Get my freebie & join the email list: The Magic Sheets
• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach
• Facebook group: Healing Money

Quote:

"If you can be focused even for like two hours a day, you are going to outwork and outperform everybody else because everybody else is so distracted." - Danielle Swimm

Whether it's networking with other professionals or trying out a new marketing strategy, the key is to go all in without letting your inner critic hold you back. I'll share real-life examples and talk about the mindset shifts you'll need to make to stay on track, even when doubts creep in (and they will). We'll explore how to choose the right goal and the importance of sticking with it for the whole 90 days, despite the ups and downs.

By the end of this episode, you’ll know exactly how to implement a 90-day sprint in your private practice - and see firsthand the impact it can have on your business. Trust me, you won’t want to miss this one!

Topics covered in this episode:

• How committing to a single goal for 90 days can lead to unexpected growth.
• Why 90 days is the perfect amount of time to dedicate to a goal.
• Choosing the right goal to focus on to get the most out of your 90 day sprint.
• The role of mindset work in overcoming challenges during the 90 day sprint.
• Tips on how to maintain focus and avoid perfectionism.

Connect with Felicia:

• Get my freebie & join the email list: The Magic Sheets
• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach
• Facebook group: Healing Money

Related episodes:

• Attracting Niche Clients, Breaking Out of the Insurance Trap & Networking in a New Area [Ep 100]

Quote:

“You will be shocked at how much can change in 90 days when you are really, really, really committed to a particular goal and a particular strategy.” - Felicia

Today, I’m answering your burning questions on topics like how to attract niche clients, how to break out of the insurance trap, or how to network in a new area. I'll talk about how you can leverage personal experiences to connect with specific client groups, share insights on how to use social media and websites to reach your audience and discuss the importance of having money conversations with clients early on.

So, whether you're a new therapist trying to establish yourself, struggling to attract niche clients who traditionally don’t seek therapy, or looking to break free from insurance limitations and create more freedom in your private practice, this episode will answer it all. Don't forget to share the episode with a fellow therapist so we can keep building our Bad Therapist community together!

Topics covered in this episode:

• Tips on attracting niche clients that traditionally avoid therapy.
• Breaking out of the insurance trap and starting to attract cash-pay clients instead.
• Leveraging social media to connect with your therapy niche.
• Different strategies that you can use to build a professional network in a new area.
• How to have money conversations with your clients (without feeling awkward).

Resources from this episode:

• Want the roadmap to making six figures in your therapy business? Learn more about The Fee Formula course today!

Connect with Felicia:

• Get my freebie & join the email list: The Magic Sheets
• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach
• Facebook group: Healing Money

Quote:

"A big part of getting what we want is learning how to say no to the things that we don't want." - Felicia

Together we'll explore how Liberated Business™, my group coaching program, can be the game-changer you've been looking for. It's not just about the numbers; it's about aligning your desires with reality and crafting a private practice that works for you and reflects your expertise. From real-life client success stories to practical strategies, I'll guide you through the ins and outs of designing a private practice that serves your life goals and supports your financial dreams.

So, if you're ready to break free from the 'good therapist conditioning™’ and make as much money as you want in private practice, tune in! This is more than just an episode; it's a call to action for every therapist who dares to dream big. Your journey to a Liberated Business™ starts here!

Topics covered in this episode

• Building a private practice that is both lucrative and fulfilling.
• Overcoming societal conditioning and embracing the desire to make as much money as you want in private practice.
• Designing a therapy private practice to meet both your financial and personal goals.
• Real-life examples of therapists who have transformed their income with smart business strategies.
• Choosing a marketing strategy that fits your strengths and preferences.
• Learn more about my program - Liberated Business™ so you can make as much money as you want in private practice.

Resources mentioned in this episode

• Enter the 100th Episode Giveaway to win prizes.
• Submit your burning questions to be answered by Felicia in the 100th episode.
• Liberated Business
• Hold Space Creative Templates

Connect with Felicia:

• Get my freebie & join the email list: The Magic Sheets
• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach
• Facebook group: Healing Money

Quote:

“Bad therapists make the best therapists.” - Felicia

In this replay episode, I share practical strategies to help you transform those time-consuming consult calls into efficient 10-minute screening calls that actually convert into paying clients. You'll learn why the typical 30-minute intake call isn’t effective for therapists, how to structure your calls for better results, and my proven formula for boosting your conversion rates. Plus, how to confidently handle common client objections and much more!

Topics covered in this episode:

• Shifting your mindset around screening calls to maximize conversions
• How to take control of conversations during intake calls
• What your screening process should look like
• Determining if the client is a good fit by asking these specific questions
• My proven 3-step strategy to turn screening calls into new clients
• Overcoming common objections and concerns clients may have

Resources mentioned in this episode:

• Enter the 100th Episode Giveaway to win prizes.
• Submit your burning questions to be answered by Felicia in the 100th episode.

Connect with Felicia:

• Get my freebie & join the email list: The Magic Sheets
• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach
• Facebook group: Healing Money

Quote:

“Separate and leave your discomfort with your fee at the door.” - Felicia

Many therapists fear losing clients over fee hikes, but I'll share why this change is not only feasible but also essential for your financial sustainability. Together, we'll explore how most clients can afford this adjustment and why it's crucial for your private practice's growth. I'll also discuss the importance of calculating your perfect fee to meet your financial goals, from building an emergency fund to preparing for retirement. 

This episode is all about empowering you to make smart business decisions that support not only your wellbeing but your business success too! So tune in and find out how this small change can lead to big results!

Topics covered in this episode:

1. How a $20 fee increase can help you make more money in your private practice.
2. Overcoming the fear of losing clients due to fee hikes.
3. Understanding client spending habits and how they can afford the increase.
4. The importance of financial sustainability in private therapy practices.
5. Calculating your perfect fee and getting clients who will pay it with my signature course - The Fee Formula.

Resources mentioned in this episode:

• Episode
• Enter the 100th Episode Giveaway to win prizes.
• Submit your burning questions to be answered by Felicia in the 100th episode.
• Want the roadmap to making six figures in your therapy business? Learn more about The Fee Formula course today!

Connect with Felicia:

• Get my freebie & join the email list: The Magic Sheets
• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach
• Facebook group: Healing Money

Quote:

"The fastest way to make a change in your practice without doing more is simply to raise your fee $20 across the board." - Felicia

We dive into the importance of setting clear boundaries and policies, and how these have been pivotal in Amber's journey towards a more stable and successful practice. You'll hear firsthand how Amber shifted her mindset from a solo practitioner to a confident leader, making strategic decisions that not only benefited her business but also her personal growth.

Whether you’re just starting to consider expansion or are ready to take the leap, this episode is packed with practical insights and real-world advice to help you on your journey. Don’t miss Amber’s powerful story and the lessons she’s learned along the way!

More about Amber Young:

Amber Young is the founder of Cope & Calm Counseling in Connecticut. She holds a master degrees in both counseling and psychology and she is a self-professed neuro nerd. When she is not with her family (inclusive of her spouse, son, two dogs, and two cats), she is usually listening to true crime and drinking coffee.

Topics covered in this episode: 

• The initial struggles Amber faced in managing her group practice and the turning point that led her to seek coaching.
• How implementing a consistent cancellation policy transformed the financial health of Amber's practice.
• The importance of stepping into a leadership role and the impact it had on Amber's business.
• Amber's journey from financial instability to doubling her salary and growing her group practice.
• The balance between maintaining professional boundaries and fostering client relationships.

Resources from this episode:

• Therapie SEO
• Enter the 100th Episode Giveaway to win prizes.
• Submit your burning questions to be answered by Felicia in the 100th Episode.

Connect with Amber Young:

• Website: www.copeandcalm.com 
• Instagram: @copeandcalm

Connect with Felicia:

• Get my freebie & join the email list: The Magic Sheets
• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach
• Facebook group: Healing Money

Quote:

“Not getting it right doesn't mean you won't.  Not getting it right is getting you a step closer to figuring it out.” - Amber Young

I'll share my personal experiences and strategies that have helped me navigate the unpredictable world of entrepreneurship. I’ll discuss the importance of understanding your starting point, evaluating key areas of your business, and how they can shape your business outcomes. I’ll challenge you to think about what changes in your business could have the biggest impact and how to break these down into manageable, small steps. Plus, I talk about the importance of celebrating every milestone, no matter how small, to keep you motivated and on track. 

Grab your favorite pen and notebook, and join me as we plan for a year of growth, learning, and wins. Let’s make 2025 your best year yet!

Topics covered in the episode:

• How to set impactful business goals for the upcoming year that you will actually stick to
• Inspecting the following areas of your business: marketing, conversions, client onboarding, retention, client experience, systems, finances, and your own enjoyment in business
• Questions to ask yourself when planning for business success in 2025
• My own reflections on my business over the last few years
• Breaking down your 2025 goals into small, manageable steps
• The importance of celebrating milestones along your business journey

Resources from this episode:

• Daily Greatness Planners
• Enter the 100th Episode Giveaway to win prizes.
• Submit your burning questions to be answered by Felicia in the 100th episode.

Related episodes:

Episode 94  New Year's Meditation: Reflect, Release & Reimagine Your Private Practice for Growth

Episode 93 How Do 6-Figure Business Owners Spend Money in Business with Linzy Bonham

Connect with Felicia:

• Get my freebie & join the email list: The Magic Sheets
• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach
• Facebook group: Healing Money

Quote:

“Starting right now with whatever your big scary goal is, is the absolute 100 percent fastest way to get there.” -  Felicia

This episode is all about reflection, meditation, and affirmations designed to connect you with your body and spirit. Whether you're cozy at home or out running errands, this is your invitation to pause and reflect on the moments that made you proud - and those you’re ready to let go of. I also dive into the agreements and arrangements in your life that might need a fresh perspective. It's not about setting goals or making plans just yet - it's about understanding where you are and what you desire.

And listen for exciting news about the upcoming 100th episode celebration. This is your chance to start the year with clarity and intention!

Topics covered in this episode:

• Letting go of past challenges and embracing new possibilities through guided reflection and New Year’s meditation
• Connecting with your body and emotions to foster personal growth and self-awareness
• Reflecting on your achievements and identifying moments of pride that can inspire future success
• Identifying your desires with an open heart and mind to set the stage for a more intentional year
• Celebrating The Bad Therapist Show as we approach the 100th episode with a special gift

Resources from this episode:

• Want the roadmap to making six figures in your therapy business? Learn more about The Fee Formula course today!
• Enter the 100th Episode Giveaway to win prizes.
• Submit your burning questions to be answered by Felicia in the 100th Episode.

Connect with Felicia:

• Get my freebie & join the email list: The Magic Sheets
• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach
• Facebook group: Healing Money

Quote:

"We often have to say no to the things we don't want in order to create the space and the opportunity to have the things we do want." - Felicia

Linzy shares her journey from financial anxiety to confidence, highlighting the mindset shifts and pivotal moments that made all the difference. We explore the art of making strategic investments, the value of patience in building a sustainable business, and how to trust yourself to navigate the inevitable challenges.

If you want to make better financial decisions and feel more empowered about spending money in your business, this episode is for you. Tune in to discover how to make your money work for you and take your business to new heights. 

Topics covered in this episode:

• Linzy's transition from private practice to becoming a money coach, helping professionals manage their finances
• The reason why it's so important to talk about spending money in business
• The necessary mindset changes you need to make if you want to scale your business
• Linzy's experiences of making significant financial commitments and the lessons she learned along the way
• The concept of trusting yourself to handle future challenges and make strategic business decisions
• The role of patience in business growth and how planting seeds today can lead to future success
• The process of finding marketing strategies that actually work
• Shedding identities as you're growing sustainable businesses

Resources from this episode:

• Liberated Business
• Money Skills for Group Practice Owners

More about Linzy Bonham:

Linzy Bonham is a private practice therapist turned money coach who helps private practice owners and health professionals feel calm and in control of their finances through her coaching at Money Nuts & Bolts and her podcast Money Skills for Therapists.

It all started when she saw her extremely skilled colleagues struggle with the money side of business. Some had even left private practice, or were avoiding starting one, because the financial side was too stressful.

So Linzy decided to help therapists and health professionals develop peace of mind about their money. Since so many were never taught these skills, she focuses on the “how” of making the business side of private practice doable, and even super satisfying.

Connect with Linzy

• Website: www.moneynutsandbolts.com
• Podcast: Money Skills for Therapists
• Instagram: @moneynutsandbolts
• LinkedIn: Linzy Bonham
• Facebook: Money Nuts & Bolts 

Connect with Felicia:

• Get my freebie & join the email list: The Magic Sheets
• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach
• Facebook group: Healing Money

Quote:

“You cannot outsource leadership or responsibility. You can outsource tasks. But ultimately the leadership of the business is you.” - Linzy Bonham