The Brand & Market Podcast - Turning Airbnb Listings into Legacies

Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

Interior Design for Short-Term Rentals with Brianna of Brianna Michele Interiors

Wed, 25 Mar 2026 06:00:00 -0400

Does your rental have “scroll-stopping” interior design? In today’s episode, I’m talking with Brianna of Brianna Michele Interiors. We’re diving into her work on my newest short-term rental property, Luna, plus taking a glimpse into her rental design process.

Time-stamps:

Introducing Brianna of Brianna Michele Interiors (1:33)

Brianna’s initial reaction about designing Luna (5:28)

Starting from scratch with the brand design process (9:29)

The story behind Brianna Michele Interiors (13:58)

How transformation of interior design for short-term rentals (16:39)

Brianna’s property in Big Bear, California (18:48)

Co-hosting Services (21:00)

Bringing Luna to life through design (22:39)

Designing an elevated space for families (30:48)

The design research process (34:14)

A glimpse inside working with Brianna (41:07)

Brianna’s favorite design projects (42:42)

How to be the best in your brand and market (46:57)

Mentioned in This Episode:

Co-hosting Services: brandandmarket.co/cohosting

STR Essentials Freebie: briannamicheleinteriors.myflodesk.com/airbnbshoppingguide

Level Up Your Listing: brandandmarket--levelupyourlisting.thrivecart.com/luylsummit26-ga

Stay At Elysian: stayatelysian.com

Connect with Brianna:

Website: briannamicheleinteriors.com

Instagram: instagram.com/briannamicheleinteriors

Connect with Ali:

Website: brandandmarket.co

Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

Why Brand Strategy Is Important For Your Short-Term Rental

Wed, 18 Mar 2026 06:00:00 -0400

Many short-term rental owners think that I’m referring to logos and colors when I say brand strategy. But in this episode, I’m sharing what it actually is. I’m going page by page through a recent client’s brand strategy document, showing you exactly what a detailed brand strategy includes and what it does for your rental.

Time-stamps:

Brand overview (1:37)

Property tagline (3:15)

Mission statement (3:42)

Brand values (4:53)

Brand descriptors (7:16)

Designed tagline (8:58)

Guest profile (9:23)

Unique value proposition (14:56)

Messaging and stories (16:09)

Now you’re ready for brand design (23:02)

Mentioned in This Episode:

Episode 53 How I’ve Earned A Perfect 5-Star Rating On My Airbnb Rental Property: podcasts.apple.com/us/podcast/how-ive-earned-a-perfect-5-star-rating-on-my-airbnb

Connect with Ali:

Website: brandandmarket.co

Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

Building a Personal Brand vs. Property Brand for Your Short-Term Rental

Wed, 11 Mar 2026 06:00:00 -0400

Are you confused on where to start with branding? In today’s episode, I’m diving into two common types of brands: the personal brand and the property brand. I’ll explain what defines each type, key differences to consider, and how the two can actually work together to support your goals as a short-term rental owner.

Time-stamps:

Defining a personal brand (3:25)

Building a personal brand as a short-term rental owner (9:34)

Defining a property brand (13:48)

Creating content for your property brand (15:57)

One key difference between personal and property brands (17:24)

You can have multiple brands (20:11)

How personal and property brands can work together (21:39)

Mentioned in This Episode:

Episode 19 How To Build Your Personal Brand and Become A Thought Leader: podcasts.apple.com/us/podcast/how-to-build-your-personal-brand-and-become-a-thought-leader

Connect with Ali:

Website: brandandmarket.co

Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

Start With Brand Strategy: The Smartest First Step for Airbnb Success

Wed, 04 Mar 2026 06:00:00 -0400

Is it time to hire a brand designer? In today’s episode, I’m breaking down the importance of having a brand strategy and what hiring a brand designer like myself will do for your property. Plus, I’m sharing my exact timeline recommendation for hiring a brand and interior designer.

Time-stamps:

Understanding brand strategy (2:51)

Brand design before interior design (4:50)

Doing the market research (5:20)

Understanding your ideal client (8:26)

Defining the guest experience (9:36)

Naming your property (10:59)

Selecting your color palette (13:46)

The timeline for brand and interior design (15:52)

What happens when you don’t have a brand strategy (20:38)

Mentioned in This Episode:

Short-Term Rental Acquisition Checklist: brandandmarket.myflodesk.com/str-acquisition-checklist

Connect with Ali:

Website: brandandmarket.co

Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

How to Use Market Data to Build a Profitable Short-Term Rental with Heather Martini and Emily King of Data Led Designs

Wed, 25 Feb 2026 06:00:00 -0400

What if your short-term rental could outperform the entire market it's in, before your first guest even checks in?

In this episode, I sit down with Heather Martini and Emily King, of Data Led Designs, to talk about what it really takes to build a profitable short-term rental in today’s competitive landscape. Heather brings her business intelligence background and Airbnb Superhost experience, while Emily blends luxury marketing expertise with hands-on hosting success. Together, they’re helping investors make smarter, data-driven decisions.

We unpack how to choose the right market, how to select amenities that actually produce ROI, and how to design a guest experience that commands higher nightly rates and better reviews.

Emily also shares the real numbers behind her Cary, North Carolina STR—and they are wildly impressive.

Find It Quickly:

00:30 - Meet Heather and Emily

01:52 - Heather's Journey and the Birth of Data Led Designs

03:54 - Emily's Background and Role in Data Led Designs

05:14 - The Importance of Guest Experience in Short-Term Rentals

05:58 - Market Insight Reports: Customization and Client Collaboration

10:00 - Maximizing Investment in Short-Term Rentals

11:42 - Amenity Strategy: Quick Wins vs. Premium Positioning

20:01 - Navigating Established vs. Up-and-Coming Markets

23:38 - Navigating Local Regulations for Short-Term Rentals

24:56 - Handling Uninvestable Areas

26:22 - Market Insight Report for Cary, North Carolina

27:54 - Renovation and Amenity Strategy

32:19 - Guest Experience and Hospitality

38:32 - Impressive Occupancy and Revenue Numbers

Mentioned in this Episode

Cohosting with Ali: brandandmarket.co/cohosting-services

Connect with Data Led Designs

Website: dataleddesigns.com

Reports: dataleddesigns.com/airbnb-market-research | Use the code "brandandmarket10" for 10% off any report.

Instagram: instagram.com/dataleddesigns_str

Instagram: instagram.com/bramble.cary

Why Every New Short-Term Rental and Airbnb Should Have a Pre-Launch Waitlist

Wed, 18 Feb 2026 06:00:00 -0400

Are you ready to launch your new short-term rental property? Not without a pre-launch waitlist! In today’s episode, I’m breaking down the strategy behind having a short-term rental waitlist before the property officially launches, and how doing so will drive up your bookings.

Time-stamps:

Stop waiting for it to be perfect (1:56)

Understanding what a waitlist is and what it isn’t (5:45)

Drive early bookings with your waitlist (8:51)

How to build your waitlist (9:51)

Short-Term Rental Marketing Quiz (12:13)

Making your waitlist a brand builder (12:49)

Systems for running your waitlist (16:16)

Mentioned in This Episode:

Short-Term Rental Marketing Quiz: tryinteract.com/share/quiz

50% off your first year subscription to Flodesk: partners.flodesk.com/brand-and-market

Connect with Ali:

Website: brandandmarket.co

Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

Why Now is the Right Time to Implement a Direct Booking Site for Your Short-Term Rental

Wed, 11 Feb 2026 06:00:00 -0400

Has your rental income been affected by Airbnb’s service fee update? In today’s episode, I’m sharing the impact that the recent change has had on short-term rental owners, including myself. I’m breaking down the real numbers, plus why right now is the time to implement a direct booking site in response.

Time-stamps:

Recent changes to Airbnb fees (1:51)

How the fees are impacting my properties (5:55)

Short-Term Rental Marketing Quiz (10:56)

Will all hosts eventually have to pay the larger fee? (11:33)

The solution is a direct booking site (15:41)

Mentioned in This Episode:

Short-Term Rental Marketing Quiz: tryinteract.com/share/quiz/67b64381e7fc2f0015f9ad97

Airbnb Service Fees: airbnb.com/help/article

Connect with Ali:

Website: brandandmarket.co

Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

Social Media Content Planning for Your Short-Term Rental

Wed, 04 Feb 2026 06:00:00 -0400

Do you have a social media plan for your short-term rental? In today’s episode, I’m diving into a few main action steps to take when planning your content. I’ll be chatting about how to pick the right platform, your posting cadence, and what posts will actually make a difference in your bookings.

Time-stamps:

Does your short-term rental have to be on social media? (1:14)

Picking the right platform for your social media content (3:59)

Picking a sustainable posting cadence (8:07)

Short-Term Rental Marketing Quiz (10:19)

Where to get started with posting (10:56)

Recording B-roll and other video content (14:03)

Narrowing down your content pillars (16:18)

Mentioned in This Episode:

Short-Term Rental Marketing Quiz: tryinteract.com/share/quiz/67b64381e7fc2f0015f9ad97

How I’ve Earned A Perfect 5-Star Rating On My Rental Property: brandandmarket.co/blog/how-ive-earned-a-perfect-5-star-rating

Connect with Ali:

Website: brandandmarket.co

podcasts.apple.com/us/podcast/finding-our-short-term-rental-elysian-airbnb-case-study

Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

Ready To Book: Elysian Airbnb Case Study [Part 4]

Wed, 28 Jan 2026 06:00:00 -0400

Is your property ready to book? In today’s episode, I’m taking you behind-the-scenes as we put the final touches on our newest property, Luna (the first property at the Elysian micro-resort). I’m diving into our last items on the to-do list and some unexpected challenges as we approach our opening date.

Remember, use code STAY50 to receive $50 off your booking at Luna/Elysian when you book on our direct booking site!

Join the Waitlist: brandandmarket.myflodesk.com/elysian-waitlist

Time-stamps:

Luna’s flooring installation (2:09)

The final thing on our to-do list (8:26)

Short-Term Rental Acquisition Checklist (9:20)

Putting finishing touches on the kitchen cabinets (10:12)

Lessons from the final days of construction (12:01)

Pivoting on design decisions (13:22)

One last electrical issue (17:17)

Almost ready to book (18:26)

Mentioned in This Episode:

Short-Term Rental Acquisition Checklist: brandandmarket.myflodesk.com/str-acquisition-checklist

Elysian on Instagram: instagram.com/stayatelysian

Stay at Elysian waitlist: brandandmarket.myflodesk.com/elysian-waitlist

Episode 73 Elysian Airbnb Case Study [Part 3]:

Episode 71 Elysian Airbnb Case Study [Part 2]: podcasts.apple.com/us/podcast/finding-our-short-term-rental-elysian-airbnb-case-study

Episode 69 Elysian Airbnb Case Study [Part 1]: podcasts.apple.com/us/podcast/buying-for-short-term-rental-opportunities-elysian

Creating a Unique Rental Experience Through Boutique Hotels and Micro-Resorts with Ian Joseph

Wed, 21 Jan 2026 06:00:00 -0400

What does it take to create a truly special short-term rental? Maybe you want to create a boutique hotel or even a micro-resort. In today’s episode, I’m talking with property owner Ian Joseph about the development of his hospitality group and West Virginia stays. We also dive into his background in both commercial banking and real estate development, and how he has combined these interests with his love for hosting to create a unique personal brand.

Time-stamps:

Get to know Ian Joseph (1:37)

Investing in West Virginia (3:30)

See the value where others might not (7:48)

Overcoming doubt and managing risk (10:30)

Acquiring properties with a banking background (17:57)

Short-Term Rental Acquisition Checklist (28:22)

Building relationships with local communities (29:14)

Finding the land and developing a micro-resort (33:15)

From residential to commercial real estate (39:09)

Building a personal brand from a wide range of experience (43:20)

Be the best in your brand and market (47:03)

Mentioned in This Episode:

Short-Term Rental Acquisition Checklist: brandandmarket.myflodesk.com/str-acquisition-checklist

“The War of Art” by Steven Pressfield: a.co/d/a9eH8xs

Connect with Ian:

Instagram: instagram.com/ijoseph09

Email: ian@staywithbranch.com

Stay with Branch on Instagram: instagram.com/staywithbranch

The Billy Motel on Instagram: instagram.com/thebillymotel

Connect with Ali:

Website: brandandmarket.co

Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

Here's the Must-Have Tech You Need For Your Short-Term Rentals

Wed, 14 Jan 2026 06:00:00 -0400

Wondering what tech to purchase for your short-term rental? In today’s episode, I’m sharing how three pieces of tech equipment have made huge differences for us in managing our properties. Listen in for my review on the Schlage Smart Locks, cameras from Google Home, and internet services by Starlink.

Time-stamps:

Schlage Smart Lock (2:15)

Google Home (5:28)

Lodgify (9:52)

Starlink (11:32)

Mentioned in This Episode:

Schlage Smart Lock: schlage.com

Google Home: home.google.com

Get 20% off your annual subscription of Lodgify: brandandmarket.co/lodgify

Short-Term Rental Acquisition Checklist: brandandmarket.myflodesk.com/str-acquisition-checklist

Connect with Ali:

Website: brandandmarket.co

Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

A Behind-The-Scenes Look at My 2026 Short-Term Rental Marketing Strategy

Wed, 07 Jan 2026 06:00:00 -0400

Are you looking for fresh advice for marketing your short-term rental in 2026? In today’s episode, I’m giving you a behind-the-scenes look at how I personally am marketing my properties based on up-to-date market research and knowledge. Listen in for my strategy to increase revenue, referrals, and overall bookings this year.

Time-stamps:

Analyzing current social media trends (2:58)

2026 influencer strategy (8:28)

Leveraging local partnerships (12:16)

Short-Term Rental Acquisition (15:43)

Additional affiliate income from within our rentals (16:35)

Taking advantages of services via The Host Co. (19:23)

Pulling guests to your direct booking site (21:50)

SEO vs. GEO (26:25)

Waitlist and email marketing strategy (29:44)

Mentioned in This Episode:

Short-Term Rental Acquisition Checklist: brandandmarket.myflodesk.com/str-acquisition-checklist

Connect with Ali:

Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

Website: brandandmarket.co

Branding for Your Short-Term Rental: The Homestead at Cunningham Creek [An Airbnb Branding Case Study]

Wed, 31 Dec 2025 06:00:00 -0400

Is your rental’s branding impacting its success? In today’s episode, I’m giving you a behind-the-scenes look at the brand design of The Homestead at Cunningham Creek. This property is extra special to me, as it belongs to my in-laws. Listen in to hear about our choices regarding the brand theme, design, and the brand visuals for the property.

Time-stamps:

The story behind the name (2:13)

Creating themes through branding (7:55)

Understanding our ideal guest avatar (10:39)

What differentiates our rental from others nearby (14:44)

How the brand theme is reflected in the interior design (20:05)

Brand visuals and the intentional design decisions (22:45)

Incorporating brand visuals throughout your property (26:11)

Mentioned in This Episode:

The Homestead at Cunningham Creek on Airbnb: airbnb.com/rooms

The Homestead at Cunningham Creek on Instagram: instagram.com/homesteadatcc

The Homestead at Cunningham Creek Blog Post: brandandmarket.co/blog/short-term-rental-branding-case-study-homestead-cunningham-creek

Connect with Ali:

Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

Website: brandandmarket.co

A Look Back on 2025 as a Short-Term Rental Owner and Branding Expert

Wed, 24 Dec 2025 06:00:00 -0400

Happy new year! 2025 was an incredible year of growth and upgrades for my short-term rental properties, as well as my business. In this episode, I’m taking a look back at the most impactful moments of my year and the lessons I’m taking into 2026.

Time-stamps:

My early 2025 rebrand (1:58)

Hiring a podcast producer and a virtual assistant (5:54)

Attending Level Up Your Listing (11:20)

Beginning to dream again (15:50)

Updates on The Commonwealth (17:12)

Differentiating myself as a co-host (23:02)

Honing in on my podcast with Soundboard Society (24:06)

Giving The Commonwealth a design upgrade (28:39)

Discovering Luna, our latest project (30:47)

Investing in Action Academy (34:13)

Looking ahead to 2026 (40:11)

Mentioned in This Episode:

Short-Term Rental Acquisition Checklist: brandandmarket.myflodesk.com/str-acquisition-checklist

Elysian on Instagram: instagram.com/stayatelysian

No Vacancy The Podcast with Natalie Palmer and guest Ali Haney: podcasts.apple.com/ca/podcast/169-this-is-the-one-thing-that-will-make-or-break

Join Soundboard Society with Gaffin Creative: gaffincreative.com/soundboard

The Action Academy: actionacademy.com

Connect with Ali:

Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

Website: brandandmarket.co

Building a Short-Term Rental Portfolio Across Multiple Countries with Zac Willms

Wed, 17 Dec 2025 06:00:00 -0400

Are you wondering what’s possible for you as a short-term rental owner? In today’s episode, I’m talking with real estate investor and property manager Zac Willms. Zac shares his inspiring story from launching a highly-successful glamping resort in Canada to now managing multiple villas in Mexico. If you're ready to expand your short-term rental portfolio, get ready to be inspired by this episode!

Time-stamps:

Introducing Zac Willms (1:02)

Zac’s start with living in and renting a duplex (3:07)

A lucky start with zoning laws (4:56)

Developing a glamping resort (6:58)

What Grotto Getaway looks like today (10:53)

The acquisition process of such a unique property (15:35)

Transitioning the campsite into a luxury glamping resort (18:44)

Short-Term Rental Acquisition Checklist (21:53)

Strategies for boosting each unit (22:45)

The finances of glamping (24:19)

From Canada to Mexico (26:06)

Managing villas with Zuna Stays (29:19)

A typical day as a property manager (31:25)

Zac’s differing roles between Canada and Mexico (33:41)

Social media marketing strategy for growing your audience (36:23)

How to be the best in your brand and market (42:33)

Mentioned in This Episode:

10% off your stay in Tulum with code BACKTOZUNAPARADISE: zunastays.com

Short-Term Rental Acquisition Checklist: brandandmarket.myflodesk.com/str-acquisition-checklist

Connect with Zac:

Grotto Getaway: grottogetaway.com

Zuna Stays: zunastays.com

Instagram: instagram.com/zacwillms

Connect with Ali:

Website: brandandmarket.co

Finding Our Short-Term Rental: Elysian Airbnb Case Study [Part 3]

Wed, 10 Dec 2025 06:00:00 -0400

Are you curious about what it’s like to bring your rental visions to life? In today’s episode, I’m taking you through the process of closing on our newest rental property: Elysian. Plus, I’m diving into each step we’re currently taking to get the property’s first rental ready for guests.

Time-stamps:

The unexpected closing story (1:51)

Surprise Airbnb reservations (7:36)

Bringing the interior design plan to life (10:58)

Short-Term Rental Acquisition Checklist (20:18)

Realizing how quickly items go out of stock (21:10)

Handiwork during Thanksgiving week (23:11)

The long-term vision for the property (30:45)

Mentioned in This Episode:

Short-Term Rental Acquisition Checklist: brandandmarket.myflodesk.com/str-acquisition-checklist

Elysian on Instagram: instagram.com/stayatelysian

Episode 71 Elysian Airbnb Case Study [Part 2]: podcasts.apple.com/us/podcast/finding-our-short-term-rental-elysian-airbnb-case-study

Episode 69 Elysian Airbnb Case Study [Part 1]: podcasts.apple.com/us/podcast/buying-for-short-term-rental-opportunities-elysian

ÖÖD Mirror Houses: instagram.com/oodhouses

Connect with Ali:

Website: brandandmarket.co

Owning and Operating Accessory Dwelling Units (ADUs) as Short-Term Rentals with Will Brooks

Wed, 03 Dec 2025 06:00:00 -0400

Interested in adding an additional unit to your short-term rental property? In today’s episode, I’m talking with Will Brooks, owner and operator of multiple accessory dwelling units (ADUs). Will breaks down his ADU strategy, from zoning laws and unique features to financing and returns on investment.

Time-stamps:

Will Brooks and understanding ADUs (1:19)

The best markets for ADUs (6:23)

Dabbling in the mid-term rental market (10:02)

Building an ADU on your personal property (12:48)

Zoning laws for ADUs (19:23)

Lodgify (23:12)

Upselling and benefits of the bigger property (24:29)

The unique features of one of Will’s properties (31:00)

The ROI on ADUs (34:45)

How to be the best in your brand and market (43:12)

Mentioned in This Episode:

Get 20% off your annual subscription of Lodgify: www.brandandmarket.co/lodgify

Connect with Will:

Website: shorttermraleigh.com

Connect with Ali:

Website: brandandmarket.co

Finding Our Short-Term Rental: Elysian Airbnb Case Study [Part 2]

Wed, 26 Nov 2025 06:00:00 -0400

Are you purchasing your next short-term rental property? In today’s episode, I’m talking through every step of being under contract for our next rental: Elysian, the dome house. I’m sharing what we prioritized in our contract negotiation, our process of hiring an interior designer, plus the new brand identity created just for this property.

Time-stamps:

Negotiating our offer and contract (1:51)

The due diligence period (3:05)

Hiring an interior designer (7:42)

Co-hosting Services (13:02)

Creating the brand for the property (14:21)

Starting a waitlist and initial marketing (21:31)

Setting up the business side (23:32)

Mentioned in This Episode:

Co-hosting Services: www.brandandmarket.co/cohosting

Elysian on Instagram: instagram.com/stayatelysian

Episode 69 Elysian Airbnb Case Study [Part 1]: podcasts.apple.com/us/podcast/buying-for-short-term-rental-opportunities-elysian

Color Palettes Blog Post:

Connect with Ali:

Website: brandandmarket.co

How to Build a Legally Protected Real Estate Portfolio with Real Estate Attorney & Investor Katie Johnson

Wed, 19 Nov 2025 06:00:00 -0400

Are you taking the right legal steps for your Airbnb property? In today’s episode, I’m talking with real estate attorney and investor Katie Johnson. Katie shares her perspective on setting up your real estate portfolio, utilizing zoning ordinances to your advantage for short-term rentals, and how local communities are legally responding to the Airbnb market.

Time-stamps:

Meet Katie (0:47)

Katie’s short-term rental journey (2:24)

Following in a parent’s footsteps and niching down (4:10)

Katie’s real estate portfolio today (5:37)

Loving the experience of a gut rehab (7:23)

How to set your portfolio up legally (8:57)

Setting up properties across multiple states (14:43)

Common mistakes in the Airbnb rental business structure (16:27)

Co-hosting Services (19:23)

Ali’s zoning laws horror story (20:53)

How local communities are handling short-term rentals (29:41)

Using zoning ordinances to help you choose properties (33:55)

How a real estate attorney can help (35:21)

How to be the best in your brand and market (36:12)

Mentioned in This Episode:

Co-hosting Services: www.brandandmarket.co/cohosting

Katie Johnson Initial Consultation: calendly.com/katiejohnsonplc/15min

Checklist: katiejohnsonplc.myflodesk.com/strlegalchecklist

Connect with Katie:

Website: katiejohnsonplc.com

Instagram: instagram.com/katiethereattorney

Connect with Ali:

Website: brandandmarket.co

Buying for Short‑Term Rental Opportunities: Elysian Airbnb Case Study [Part 1]

Wed, 12 Nov 2025 06:00:00 -0400

Are you thinking about purchasing your next short-term rental property? In today’s episode, I’m talking through every step of the process in finding our next rental: Elysian, the dome house. I’m sharing how I found the property, what expenses I researched beforehand, and how we even ended up staying the night to experience the rental ourselves.

Time-stamps:

Searching for our next short-term rental (1:53)

Finding the Dome House (4:48)

Researching the property (8:03)

Accessing the P&Ls (11:46)

Co-hosting Services (13:45)

The perfect getaway location (15:04)

Staying at the property prior to purchase (15:59)

Reviewing the reviews with ChatGPT (21:22)

Double-checking the utilities and zoning laws (22:35)

Mentioned in This Episode:

Co-hosting Services: www.brandandmarket.co/cohosting

The offer sheet daily: theoffersheet.com

Connect with Ali:

Website: brandandmarket.co

SEO for Airbnb Owners: Should Your STR Listings Have a Website? with Abbey Oslin

Wed, 05 Nov 2025 06:00:00 -0400

Do you have a direct booking site for your Airbnb rental? In today’s episode, I’m joined by Abbey Oslin of Duo Collective to talk about the impact of a direct booking site on your STR rental bookings. Plus, tips for collecting data from your site, growing your domain authority, and promoting the site to your guests.

Time-stamps:

Meet Abbey Oslin of Duo Collective (0:52)

SEO and how it relates to your direct booking site (3:49)

Understanding SEO terms: crawling vs. ranking (6:05)

Comparing direct booking sites to Airbnb (8:05)

The impact of AI on short-term rental booking (10:52)

The power of data from direct booking sites (14:57)

Using your Google Business Profile to book your rental (16:44)

Co-hosting Services (19:03)

Where to start with creating your direct booking site (20:23)

Building your domain through a property management platform (34:07)

Promoting your direct booking site to current and past guests (38:47)

Be the best in your brand and market (43:48)

Mentioned in This Episode:

Co-hosting Services: www.brandandmarket.co/cohosting

Rich Results Test: search.google.com/test/rich-results

Connect with Abbey:

SEO Keywords Freebie: duocollective.com/free-seo-tools

Website: duocollective.com

Instagram: instagram.com/duo.collective

Substack: duocollective.substack.com

Connect with Ali:

Website: brandandmarket.co

Ghosts Of Listings Past [An AirBNB Listings Halloween Story]

Wed, 29 Oct 2025 06:00:00 -0400

Happy Halloween! In today’s episode, I’m telling the tale of my past listing mistakes that still haunt me today. Listen in to avoid meeting the same spooky ghosts at your short-term rental!

Time-stamps:

The spooky story of my first Airbnb (2:02)

The ghost of bad listing photos (3:23)

The ghost of lacking interior design (6:17)

Co-hosting Services (15:11)

The ghost of neglected maintenance (16:30)

The ghost of forgotten supplies and amenities (19:38)

The ghost of lost revenue (21:56)

Our haunted Airbnb (25:24)

Mentioned in This Episode:

Co-hosting Services: www.brandandmarket.co/cohosting

Connect with Ali:

Website: brandandmarket.co

Booking Your Airbnb For Content Creation with Hannah Pobar of Home Studio List

Wed, 22 Oct 2025 06:00:00 -0400

Are you looking for more opportunities to book your Airbnb and short-term rental? In today’s episode, I’m joined by Hannah Pobar of the Home Studio List to talk about how the platform connects hosts with production companies, photographers, and content creators. Listen in to get insider tips on how to find success on Home Studio List!

Time-stamps:

Meet Hannah Pobar of Home Studio List (1:17)

Listing your rental on Home Studio List (6:41)

From photography to the tech industry (12:22)

Co-hosting Services (15:44)

Managing your booking requests (17:03)

The range of possible bookings (19:44)

Pricing and rates on the Home Studio List (20:57)

The most successful home studio markets (22:53)

The cost of being on Home Studio List (26:21)

The seasonality of bookings (27:28)

Preparing your rental for Home Studio List (31:22)

Be the best in your brand and market (32:48)

Mentioned in This Episode:

Co-hosting Services: www.brandandmarket.co/cohosting

Connect with Home Studio List:

Website: homestudiolist.com

Instagram: instagram.com/homestudiolist

Connect with Ali:

Website: brandandmarket.co

How You Know It’s Time To Hire A Cohost for Your Airbnb

Wed, 15 Oct 2025 06:00:00 -0400

How do you know that it’s time to hire a co-host for your rental? In today’s episode, I’m breaking down some of the most common signs that this might be the best decision for your property. Plus, questions to ask your potential co-host to make sure that they are the best fit for you, your property, and your guests.

Time-stamps:

Defining a “co-host” (3:27)

Typical duties of a co-host (4:19)

You dread checking your notifications (9:22)

You never have the right supplies on hand (11:05)

Your ratings are starting to drop (12:01)

Co-hosting Services (13:22)

You’re feeling overwhelmed by your property (14:41)

Your small problems become patterns (16:09)

Asking the right questions to your potential co-host (18:30)

Mentioned in This Episode:

Co-hosting Services: www.brandandmarket.co/cohosting

Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

Connect with Ali:

Website: brandandmarket.co

A Birthday Episode With My Daughter, Huxley

Wed, 08 Oct 2025 06:00:00 -0400

Happy birthday to my daughter, Huxley! Today’s episode is part of a special family tradition of getting to be on the podcast for your birthday. Enjoy this short and sweet chat with Huxley all about her experiences at school, her dreams for the future, and her birthday plans!

Time-stamps:

Thoughts on school (1:33)

Favorite classes, the state fair art show, and making honor roll (2:16)

What Huxley wants to be when she grows up (5:06)

Huxley’s birthday plans (7:51)

Huxley’s future podcast (13:14)

Mentioned in This Episode:

Website: brandandmarket.co

Business Systems for a Short-Term Rental with Kassie Layne

Unreasonable Hospitality: Transforming Airbnb Rentals into Core Memories

Wed, 01 Oct 2025 06:00:00 -0400

believe hospitality is so much more than a transaction—it’s the heartbeat of creating unforgettable experiences. In today’s episode, I’m sharing the benefits of going above and beyond, as laid out in Will Guidara’s book Unreasonable Hospitality. I’m diving into how you can take the most impactful lessons from the book and apply them to your short-term rental.

Time-stamps:

The nobility of hospitality (5:04)

Adversity is a terrible thing to waste (9:00)

Co-hosting Services (12:00)

What would you try if you knew you couldn’t fail? (13:17)

The opposite of a good idea is also a good idea (14:33)

A dream will never come true if you don’t say it out loud (15:54)

Hospitality is not transactional (19:19)

Becoming a Dreamweaver (20:28)

Mentioned in This Episode:

Co-hosting Services: www.brandandmarket.co/cohosting

Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

Unreasonable Hospitality: unreasonablehospitality.com

The STR Book Club: thestrbookclub.com

Connect with Ali:

Website: brandandmarket.co

What The Most Successful Airbnb Hosts Do

Wed, 24 Sep 2025 06:00:00 -0400

What makes an Airbnb that guests can’t wait to return to?In this episode, I’m sharing the exact habits and strategies I’ve used to consistently deliver five-star guest experiences and stand out in a competitive market.

Time-stamps:

Quick wins (0:45)

Short-term rentals are not passive investments (3:20)

Match expectations of what guests see on your listing (6:02)

Audit your guest communication (8:28)

Co-hosting Services (11:35)

Design for your ideal guest (12:55)

Act as a concierge for your area (19:06)

Create a home away from home (23:27)

Mentioned in This Episode:

Co-hosting Services: www.brandandmarket.co/cohosting

Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

Connect with Ali:

Website: brandandmarket.co

A Birthday Episode With My Son, Jackson

Wed, 17 Sep 2025 06:00:00 -0400

Happy birthday to my son, Jackson! Today’s episode is a special family tradition of getting to be on the podcast for your birthday. Enjoy this short and sweet talk all about his love for sharks, his Airbnb memories, and all of his favorites as he turns five.

Time-stamps:

Birthday party excitement (1:04)

Jackson’s love for sharks and dinosaurs (1:26)

Jackson’s favorite stuffed animal (2:30)

Jackson’s favorite Airbnbs (3:02)

Jackson’s favorite color (7:38)

Jackson’s favorite memory from being four (9:21)

Mentioned in This Episode:

Website: brandandmarket.co

Public Relations Strategy for Airbnb Owners with Holly Mitton

Wed, 10 Sep 2025 06:00:00 -0400

What can public relations do for your short-term rental? In today’s episode, I’m talking with Holly Mitton of Little Bird Boston, a marketing and PR agency. Holly shares the power of PR in the hospitality industry, plus steps you can take today to incorporate it into your Airbnb's marketing strategy.

Investment Property Red Flags: Why We Decided to Not Invest in a "Perfect" Airbnb Opportunity

Wed, 03 Sep 2025 06:00:00 -0400

Are you ignoring the red flags of a potential investment property? In today’s episode, I’m sharing a recent experience I had of discovering the perfect property for an Airbnb listing… until I took a closer look.

I walk you through our due diligence process, the major issues we uncovered (spoiler alert: barking dogs and missing ovens), and why the numbers that look great on paper don’t always tell the whole story. This isn’t just about one deal gone wrong—it’s about evaluating Airbnb properties for long-term success.

Time-stamps:

The Airbnb property that seemed perfect… at first (1:55)

The first warning signs (5:47)

Co-hosting Services (9:30)

Uncovering the major red flags in short-term rental properties (10:49)

Lessons learned from considering a red flag property (18:05)

Mentioned in This Episode:

Co-hosting Services: www.brandandmarket.co/cohosting

Episode 49 From Wedding Venue Dreams to Airbnb Success - Our Kentucky Property Pivot: podcasts.apple.com/us/podcast/from-wedding-venue-dreams-to-airbnb-success-our-kentucky

AirDNA: airdna.co

Connect with Ali:

Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

Website: brandandmarket.co

Google Ads Strategy for Realtors with Jack Hepp of Industrious Marketing

Wed, 27 Aug 2025 06:00:00 -0400

Are Google Ads worth it for a local realtor? In today’s episode, I’m talking with Jack Hepp of Industrious Marketing about Google Ads strategy for realtors. We’re diving into what’s worth it, what to expect from your budget, and how to stand out with the help of your personal brand.

Time-stamps:

Meet Jack (1:06)

How Industrious Marketing got started (3:18)

Understanding types of Google Ads (4:18)

Differentiating your ad with your personal brand (11:15)

Targeting your ideal clients with keywords (13:28)

The strategy behind long-tail keywords (16:14)

Airbnb (17:27)

Creating a sticky brand ecosystem (18:28)

Expectations for budget and ROI (20:49)

Should you sell property via Google Ads? (25:29)

Work with Jack and Industrious Marketing (28:53)

Be the best in your brand and market (32:11)

Mentioned in This Episode:

Connect with Jack:

Website: industriousmarketing.co

LinkedIn: linkedin.com/in/harrisonjhepp

Connect with Ali:

Website: brandandmarket.co

Branding a Smoky Mountains Airbnb into a Love Story Destination [Tennessee, Together Case Study]

Wed, 20 Aug 2025 06:00:00 -0400

Is your Airbnb property living up to its potential? In today’s episode, I’m taking you step-by-step through the process of branding for the Tennessee, Together cabin in Pigeon Forge, TN, an Airbnb for unplugging. I’ll be sharing how together with the short-term rental property owner and interior design team, I took the property’s biggest drawback and turned it into a brand that attracts dream guests.

Time-stamps:

Meeting Jessica, the Airbnb host (1:53)

The cabin’s major drawbacks (4:57)

Turning a drawback into a brand (7:08)

Airbnb Cohosting Services (11:00)

How the brand translated into the interior design (12:25)

Creating the property’s visual brand (17:38)

Launching with the new branding (21:24)

Case study takeaways (23:23)

Mentioned in This Episode:

Thrive Vacation Homes: instagram.com/thrivevacationhomes

Tennessee, Together Airbnb Listing: airbnb.com/h/tennesseetogetherbythrive

Episode 35 Level Up Your Listing: podcasts.apple.com/us/podcast/level-up-your-listing

Level Up Your Listing Summit: levelupyourlistingsummit.com

Somerled Designs: somerleddesigns.com

Cohosting Services: www.brandandmarket.co/cohosting

Connect with Ali:

Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

Website: brandandmarket.co

A Birthday Episode With My Son, Emerson

Wed, 13 Aug 2025 06:00:00 -0400

Today’s episode is a special one. It’s a birthday interview with my youngest son, Emerson!

Enjoy this short and sweet talk all about his third birthday plans, Jeep obsession, and being the baby in our family.

Time-stamps:

Get to know Emerson (1:00)

Birthday party plans (1:22)

What Emerson hopes to get as a birthday gift (2:37)

What Emerson wants to be when he grows up (4:11)

Does Emerson like being the baby? (5:22)

Mentioned in This Episode:

Website: brandandmarket.co

What To Prioritize In Your Marketing

Wed, 06 Aug 2025 06:00:00 -0400

Feel like you just can’t do it all when it comes to your marketing? In today’s episode, I’m talking about the number one thing that you can focus on to keep up with the rapidly changing digital landscape: keyword research.

Time-stamps:

The one next best step (1:22)

Why keyword research is crucial (2:34)

Understanding keywords (3:13)

Actionable tips to start keyword research (4:44)

Airbnb social media marketing: Instagram now shows up in Google search results (8:43)

Focusing on Instagram captions: Airbnb social media marketing (9:38)

Long-tail keywords (10:44)

Hashtags are not dead (11:26)

ChatGPT can now search keywords and websites (13:03)

Mentioned in This Episode:

Answer The Public: answerthepublic.com

Google Keyword Planner: business.google.com/us/ad-tools/keyword-planner

Ubersuggest: neilpatel.com/ubersuggest

ChatGPT: chatgpt.com

Episode 48 Eden Sloboth: podcasts.apple.com/us/podcast/seo-for-realtors-and-rental-owners-how-to-get-found

Website: brandandmarket.co

Bippity, Boppity, Booked: Using Disney Magic To Book Your Short-Term Rental Property with Vance Morris

Wed, 30 Jul 2025 06:00:00 -0400

How can you charm your short-term rental guests into booking again? In today’s episode, I’m talking with former Disney executive and current business owner Vance Morris about applying the magic of Disney theme parks to your client experience. Learn how to systematize the small details, create a consistent elevated experience, and have your Airbnb guests excited to come back and visit again.

Time-stamps:

Meet Vance Morris (0:58)

Applying the Disney guest experience to your short-term rental (4:54)

Elevating your client experience (9:24)

Creating business systems based on the Disney experience (14:04)

Airbnb (19:36)

Systematizing the extra touches (20:36)

Providing a consistent client experience (25:39)

If you’re struggling to start implementing systems (29:52)

Identifying which systems aren’t working (31:38)

Become the best in your brand and market (32:37)

Mentioned in This Episode:

Vance Morris Website: vancemorris.com

52 Ways To Wow Your Customers Without Breaking The Bank: wow52ways.com

Website: brandandmarket.co

How I’ve Earned A Perfect 5-Star Rating On My Airbnb Rental Property

Wed, 23 Jul 2025 06:00:00 -0400

Is your Airbnb property rated 5 stars? In today’s episode, I’m sharing the importance of 5-star reviews for your short-term rental, and why they’re not just important on the rental sites. I’m diving into how to ask for 5-star reviews and what to do once the reviews start pouring in.

Time-stamps:

Why you need to ask for 5-star reviews (1:30)

How to ask for a 5-star review (5:53)

Cohosting Services (9:03)

What to do with your 5-star reviews on Airbnb (11:38)

Reviews aren’t just for marketing (14:14)

When you earn less than 5 stars (15:49)

Mentioned in This Episode:

Cohosting Services: www.brandandmarket.co/cohosting

Website: brandandmarket.co

Google Ads: An Inside Look Into Best Strategies For Success with Glenneth Reed

Wed, 16 Jul 2025 06:00:00 -0400

Are you an entrepreneur wondering if you should put time and effort into Google Ads? In today’s episode, I’m talking with SEO and Google Ads expert Glenneth Reed. Glenneth shares her reasoning on whether or not Google Ads are worth it for entrepreneurs, plus how to make the most of your time and budget if you do decide to invest.

Time-stamps:

Meet Glenneth Reed (1:03)

Being a certified expert in Google Ads and SEO 2:17)

Why Glenneth does NOT recommend Google Ads for relators or short-term rental owners (3:25)

Google Ads and how they work (6:07)

How to earn the sponsored spot on Google (8:05)

Your budget for Google Ads (11:24)

Using negative keywords (12:47)

Power Hour (15:33)

Mistakes when DIYing your Google Ads account (16:28)

Ad spend based on your niche (21:09)

Where to send the people who click your ads (23:53)

Tools for DIYing your Google Ads (25:38)

Connect with Glenneth (27:44)

Become the best in your brand and market (29:30)

Mentioned in This Episode:

Glenneth Reed on Instagram: instagram.com/glennethdotcom

The Visibility Method Website: thevisibilitymethod.com

The Visibility Workbook: thevisibilitymethod.com/visibility-workbook

Website: brandandmarket.co

The Dirtiest F-Word In Business: Highlighting My Failures As An Entrepreneur

Wed, 09 Jul 2025 06:00:00 -0400

Are you scared to fail? In today’s episode, I’m getting real with you and unpacking my business failures. Plus, I’m sharing some insight gained from my recent experience at the Sand In My Boots music festival, where acts shared their own stories from before they found success.

Time-stamps:

Sand In My Boots Music Festival (2:57)

“This is the song that changed my life” (4:53)

The photography subscription failure (10:48)

Airbnb (17:12)

The online course failure (18:13)

The wedding venue failure (23:04)

Mentioned in This Episode:

Episode 49 From Wedding Venue Dreams to Airbnb Success - Our Kentucky Property Pivot: podcasts.apple.com/us/podcast/from-wedding-venue-dreams-to-airbnb-success-our-kentucky

Episode 43 Why Morgan Wallen’s Brand Works And What Small Biz Owners Can Learn: podcasts.apple.com/us/podcast/why-morgan-wallens-brand-works

Episode 39 Post Malone’s Country Pivot Is A Masterclass In Marketing: podcasts.apple.com/us/podcast/post-malones-country-pivot-is-a-masterclass-in-marketing

Amy Porterfield Digital Course Academy Waitlist: amyporterfield.com/dca-waitlist

Website: brandandmarket.co

How this App Is Changing The Rental Property Game: Matt Sanderson of strIQ

Wed, 02 Jul 2025 06:00:00 -0400

What if you could optimize your rental property with just the push of a button? In today’s episode, I’m talking with Matt Sanderson, co-founder of strIQ. We’re diving into how strIQ can help you acquire and optimize your rentals, plus Matt’s own experience with becoming a short-term rental owner and investor.

Time-stamps:

Meet Matt Sanderson (3:06)

An overview of Matt’s rentals (6:02)

Reasons to buy a short-term rental (6:51)

Using strIQ to acquire properties (9:16)

Matt’s own experience buying properties found on strIQ (13:16)

The impact of an interior design company (18:15)

Airbnb (21:03)

Optimizing your property with strIQ (24:01)

Property experiences that increase ROI (29:42)

What’s next for strIQ (35:34)

Becoming the best in your brand and market (38:52)

Mentioned in This Episode:

podcasts.apple.com/us/podcast/converting-our-starter-home-into-a-successful-airbnb

Use code “ali20” for 20% off the strIQ app: striq.com/pricing

strIQ website: striq.com

Episode 49 From Wedding Venue Dreams to Airbnb Success - Our Kentucky Property Pivot: podcasts.apple.com/us/podcast/from-wedding-venue-dreams-to-airbnb-success-our-kentucky

Episode 47 Converting Our Starter Home Into A Successful Airbnb:

Somerled: https://www.somerleddesigns.com/

Funkit Interiors: https://www.funkitinteriors.com/

Website: brandandmarket.co

From Wedding Venue Dreams to Airbnb Success: Our Kentucky Property Pivot

Wed, 25 Jun 2025 06:00:00 -0400

What do you do when your dream property faces 18 zoning restrictions? You pivot.

In this episode, I take you behind the scenes of our Kentucky property—originally intended to be a luxury wedding venue and now a thriving short-term rental on the Bourbon Trail. From unexpected zoning drama to interior design choices that tell a brand story, this one’s a ride.

I share the real estate misadventures that shaped our approach to short-term rentals, how we branded The Commonwealth with themed rooms inspired by U.S. commonwealths, and the specific guest experience strategies we use to maintain a 5-star Superhost status—even while managing remotely.

Time-stamps:

The first short-term rental story (1:04)

Our dreams for the Kentucky property (2:26)

Deciding to make the property a short-term rental (4:07)

Lessons learned from the Kentucky property (6:10)

From wedding venue to short-term rental (9:51)

Building the brand within the rental walls (11:34)

Power Hour (15:06)

Opening for bookings and maintaining 5-star status (16:01)

Running the rental remotely (18:27)

Our ideal guest avatar (21:01)

Next steps for the property (25:05)

Mentioned in This Episode:

Episode 47 Converting Our Starter Home Into a Successful Airbnb: podcasts.apple.com/us/podcast/converting-our-starter-home-into-a-successful-airbnb

Episode 3 The Best Laid Brand Lessons From a Wedding Venue Venture: podcasts.apple.com/us/podcast/the-best-laid-brand-lessons-from-a-wedding-venue-venture

Website: brandandmarket.co

SEO for Realtors and Rental Owners: How to Get Found on Google with Eden Sloboth

Wed, 18 Jun 2025 06:00:00 -0400

Want to rank higher on Google without drowning in jargon? This week’s episode is for you. I sat down with Eden from Maven Made Copy—an expert in SEO and blog content strategy—to break down exactly how small businesses, especially those in real estate and short-term rentals, can boost their visibility online.

We dive into why search engine optimization matters, what makes a keyword worth chasing, and how to make sure your blog posts aren’t just pretty—they’re powerful. Whether you’ve never heard the term “SEO” before or you’ve dabbled in keyword research, Eden’s tips are gold.

Time-stamps:

Get to know Eden of Maven Made Copy (0:58)

Understanding SEO basics (2:57)

Keyword research and how to rank for your audience (5:24)

Using Uber Suggest to boost your SEO (8:43)

Ranking for a geographic location (11:07)

Incorporating SEO into your copy (12:23)

Keyword stuffing and how to avoid it (13:16)

Power Hour (16:02)

Updating old blogs with SEO (16:57)

Ranking for additional keywords (18:13)

Making your website SEO-friendly (20:24)

Mistakenly making your blog too short (22:18)

Seeing the results from SEO (25:05)

DIY-ing your SEO (27:17)

Be the best in your brand and market (28:46)

Mentioned in This Episode:

Eden Sloboth Website: mavenmadecopy.com

Eden Sloboth Instagram: instagram.com/mavenmadecopy

Blog Content Calendar Freebie: mavenmadecopy.com/blog-content-calendar

Ubersuggest: neilpatel.com/ubersuggest

Website: brandandmarket.co

Converting Our Starter Home Into a Successful Airbnb

Wed, 11 Jun 2025 06:00:00 -0400

What was it like to become a short-term rental host? In today’s episode, I’m sharing my personal story of converting our former home into a long-term rental and eventually an Airbnb. I’m sharing the horrible conditions of the property after a long-term rental, plus how to successful convert your home into an Airbnb.

Time-stamps:

Our history in the North Carolina house (1:21)

Leaving North Carolina and Hurricane Florence (4:02)

A horrific long-term rental experience (6:10)

Airbnb (12:00)

Converting the property into an Airbnb (13:00)

Going live on Airbnb and booking our first guests (17:31)

COVID and ultimately deciding to sell (19:25)

Mentioned in This Episode:

Website: brandandmarket.co

Serving Over Selling will Perfect Your Sales Conversion with Gwen Tinsley

Wed, 04 Jun 2025 06:00:00 -0400

Are you confident in your sales process? In today’s episode, I’m chatting with my new sales coach, Gwen Tinsley. We’re diving into each step of the sales conversation, plus how to focus on serving over selling.

Time-stamps:

Meet Gwen Tinsley of Grit and Tenacity (1:36)

What holds you back from selling confidently (7:46)

Learning to sell based on service value (13:25)

The complete sales process (16:17)

Flodesk (21:04)

Viewing selling as serving (23:40)

Common misconceptions with sales (28:40)

Gwen’s advice to be number one in your brand and market (34:04)

Mentioned in This Episode:

50% off your first year subscription to Flodesk: brandandmarket.co/flodesk

Grit and Tenacity Podcast: gritandtenacityconsulting.com/podcast

Grit and Tenacity Website: gritandtenacityconsulting.com

Grit and Tenacity on Instagram: instagram.com/gritandtenacityconsulting

Website: brandandmarket.co

Airbnb Social Media Marketing: Does My Short-Term Rental Need a Social Media Account?

Wed, 28 May 2025 06:00:00 -0400

Let’s talk truth about social media and short-term rentals: is Instagram a brilliant brand builder or just more busy work?

In this episode, I unpack the truth behind airbnb social media marketing and how to evaluate whether building a social presence is worth it for your Airbnb property, based on your long-term goals. I share personal lessons from managing “The Commonwealth,” our own rental-turned-brand, and highlight case studies like Bolt Farm Treehouse and Pink Dreams Cottage, who’ve done airbnb social media incredibly well.

Time-stamps:

Considering the longevity of your project (1:55)

Property owners that are doing Airbnb social media well (5:32)

The behind-the-scenes of our property, The Commonwealth (8:57)

Power Hour (11:08)

Keeping up with content creation (12:26)

Tips for staying consistent and batching (16:12)

Social media should only be part of your Airbnb marketing plan (17:14)

Mentioned in This Episode:

Take the Quiz: tryinteract.com/share/quiz/67b64381e7fc2f0015f9ad97

Bolt Farm Treehouse: instagram.com/boltfarmtreehouse

Pink Dreams Cottage: instagram.com/pinkdreamscottage

Metricool: metricool.com

Later: later.com/try/trial

Plann: plannthat.com

Website: brandandmarket.co

Building a Brand That Challenges the Healthcare System with Lori Webb and Emily Albers

Wed, 21 May 2025 06:00:00 -0400

Want an inside look at bringing a business to life? In today’s episode, I’m chatting with my clients Lori Webb and Emily Albers about our experience launching their brand new wellness studio, Health House. They share the journey behind the business, plus what it has been like to bring the vision to life through digital marketing.

Time-stamps:

Lori’s health battle of the last few years (1:06)

Emily’s background in Western medicine (5:43)

The purpose behind Health House (9:02)

Building a team of over thirty people (15:09)

Power Hour (20:22)

What differentiates Health House (21:18)

The signature series: a day-in-the-life at Health House (24:28)

Welcoming fifty founding members before opening (31:14)

Building the momentum and success so far (34:11)

Bringing the vision to life through digital marketing (36:17)

Words of encouragement for other business start-ups (41:08)

Mentioned in This Episode:

Website: healthhousenc.com

Instagram: instagram.com/healthhousenc

Emily Albers What The Healthcare Podcast: emilyijk.podbean.com

Website: brandandmarket.co

Why Morgan Wallen’s Brand Works—and What Small Biz Owners Can Learn

Wed, 14 May 2025 06:00:00 -0400

What business lessons can you learn from Morgan Wallen? In today’s episode, Ali shares some thoughts on one of her all-time favorite music artists and what marketing strategies you can take from his career.

Time-stamps:

My personal connection to Morgan Wallen’s music (1:10)

A little background on Morgan Wallen (10:52)

Releasing an immense amount of music in a short time (12:11)

Power Hour (16:20)

More Than My Hometown Foundation (17:15)

The Morgan Wallen launch strategy (20:25)

Being relatable while also being private (23:30)

He’s not chasing the quick wins (25:45)

Lessons to apply to your own brand (28:49)

Mentioned in This Episode:

Episode 39 Post Malone’s Country Pivot: podcasts.apple.com/us/podcast/post-malones-country-pivot

Episode 24 ESC Conference 2025: podcasts.apple.com/us/podcast/esc-conference-2025

Episode 10 Decoding Chobani’s Brand Strategy: podcasts.apple.com/us/podcast/the-brand-market

Episode 2 Taylor Swift Building A Billion-Dollar Brand Community: podcasts.apple.com/us/podcast/taylor-swift

Website: brandandmarket.co

Business Systems for a Short-Term Rental with Kassie Layne

Wed, 07 May 2025 06:00:00 -0400

What does the systems side of your short-term rental business look like? In today’s episode, I’m interviewing online business manager Kassie Layne all about the systems behind a successful rental. She’s sharing key tips for guest communication before, during, and after the stay, plus steps to take on the back-end to manage your rentals smoothly .

Time-stamps:

How your systems save time and increase profitability (2:02)

What short-term rentals owners struggle with the most (4:53)

The most important guest communications to automate (9:58)

Airbnb (19:08)

Platforms and tools for managing your rentals (24:46)

Setting your pricing with systems (26:22)

The capabilities of Host Tools (29:30)

Be the best in your brand and market (36:38)

Mentioned in This Episode:

Website: brandandmarket.co

Connect with Kassie:

Website: kassielayne.com

Instagram: instagram.com/kassielayne

Owning Airbnb Rentals as a Couple: The Airbnb Rental Diaries

Wed, 30 Apr 2025 06:00:00 -0400

Are you curious about what it’s like to own short-term and Airbnb rentals with your partner? In today’s episode, Ali chats with her husband Caleb about their best Airbnb renter stories, short-term rental experiences, and Caleb’s upcoming birthday plans.

Time-stamps:

Caleb’s favorite birthday memories (1:36)

What Caleb says Ali does for work (4:06)

What really is Ali’s name? (5:48)

Does Caleb listen to the podcast? (8:36)

Reflecting on living in Kentucky (11:30)

Brand Strategy Framework Course (21:10)

Best Airbnb stories (22:30)

Invest, Sell, or Live? (29:17)

Caleb’s advice to be the best in your brand and market (34:39)

Mentioned in This Episode:

Episode 3 A Wedding Venue Venture: podcasts.apple.com/us/podcast/the-best-laid-brand

Brand Strategy Framework Course: brandandmarket.thrivecart.com/brand-strategy

Website: brandandmarket.co

Interior Design Solutions for Short-Term Rental Owners with Morgan Wise

Wed, 23 Apr 2025 09:00:00 -0400

Do you know the value of interior design for your short-term rental? In today’s episode, Ali chats with designer Morgan Wise of Morgan Kay Interiors. Morgan shares her advice for rental owners who are looking to make the best impression of their space, balance functionality and aesthetic, and keep up with design trends while on a budget.

Time-stamps:

Introducing Morgan Wise (1:10)

The virtual interior design experience (5:31)

Virtual versus in-person design (9:09)

Crafting the first impression of your short-term rental (11:56)

Using interior design to reinforce brand identity (16:45)

Airbnb (21:00)

Budgeting for interior design (22:00)

Balancing functionality and aesthetic (31:06)

Trends in the short-term rental industry (34:55)

Morgan’s key piece of advice (37:49)

Mentioned in This Episode:

Morgan Wise Website: morgankayinteriors.com

Morgan Wise Instagram: instagram.com/morgankayinteriors

Website: brandandmarket.co

Post Malone’s Country Pivot Is a Masterclass in Marketing

Wed, 16 Apr 2025 06:00:00 -0400

What can you learn about marketing from Post Malone? In today’s episode, Ali shares about Post, one of her favorite music artists, and his transition into the country music genre. Plus, she shares how his recent release strategy exemplifies some top marketing hacks for entrepreneurs.

Time-stamps:

Background on Post Malone (1:05)

Releasing three singles pre-release of the album

Power Hour Call (9:06)

Collaborating with huge names in the country genre (10:02)

Releasing a longer version of the album with more solo songs (14:41)

Applying lessons from Post Malone to your own offers (16:19)

Mentioned in This Episode:

Episode 36 Working With Influencers To Market Your Short-Term Rental: podcasts.apple.com/us/podcast/the-brand-market

Episode 20 Brand Analysis for Created Colorful: podcasts.apple.com/us/podcast/brand-analysis-for-created-colorful

Episode 10 Decoding Chobani’s Brand Strategy: podcasts.apple.com/us/podcast/the-brand-market

Episode 2 Taylor Swift Building A Billion-Dollar Brand Community: podcasts.apple.com/us/podcast/taylor-swift

Website: brandandmarket.co

How Intentional Brand Photos Can Instantly Elevate Your Business with Hannah Merideth of Pilates Barre Lex

Wed, 09 Apr 2025 06:00:00 -0400

How crucial is brand photography when it comes to the success of your business? In today’s episode, Ali chats with owner of Pilates Barre Lex, Hannah Merideth. Hannah shares the power of brand photography and the impact it has had on establishing her business.

Time-stamps:

Meet Hannah and hear the story behind Pilates Bar Lex (1:47)

Investing in branding photography as part of start-up costs (9:51)

The goals behind brand photography (15:45)

Making sure to actually use your brand photos (17:58)

The planning process for your brand shoot (20:35)

Brand Photography (24:24)

Capturing you in your most authentic form (25:38)

The power of brand photography in your small business (29:20)

How often to schedule a brand photography shoot (33:13)

Brand photography sets you apart in your industry (37:09)

Mentioned in This Episode:

Pilates Barre Lex Instagram: instagram.com/pilatesbarrelex_

Pilates Barre Lex Website: pilatesbarrelex.com

Brand Photography: brandandmarket.co/contact

Episode 32 Creating A Brand with Victoria of BrandWell Designs: podcasts.apple.com/us/podcast/creating-a-brand

Website: brandandmarket.co

Defining Your Unique Value Proposition to Stand Out in Your Market

Wed, 02 Apr 2025 06:00:00 -0400

Do you know your unique value proposition (UVP)? In this episode, Ali discusses one of the most commonly overlooked parts of brand strategy!

Time-stamps:

Defining UVP (1:23)

UVPs for realtors (2:37)

Why I don’t ask my clients for their UVP (3:30)

UVP examples from my clients (5:07)

Brand Strategy Framework (8:17)

Finding your own UVP (11:25)

Mentioned in This Episode:

Brand Strategy Framework: brandandmarket.thrivecart.com

The Cake Bee: instagram.com/thecakebee

Pilates Barre Lex: instagram.com/pilatesbarrelex_

Brand Analysis Service: brandandmarket.co/contact

Website: brandandmarket.co

Working With Influencers to Market Your Airbnb or Short-Term Rental with Kelly Cain [Airbnb Social Media Marketing]

Wed, 26 Mar 2025 06:00:00 -0400

Have you ever considered influencer marketing as a way to promote your rental? In today’s episode, Ali chats with content creator Kelly Cain about how short-term rental owners can make the most of influencer partnerships and airbnb social media marketing.

Kelly is a Raleigh-based content creator and marketing strategist passionate about helping small businesses grow through engaging digital storytelling. As the founder of The Raleigh Local, she connects locals and tourists with the best spots in the city while supporting businesses through strategic content, social media marketing, and brand collaborations.

Time-stamps:

Get to know Kelly Cain (1:49)

Partnerships between influencers and small business (5:28)

Working with local influencers as a short-term rental owner (10:56)

Power Hour (17:57)

Crafting your pitch to an influencer for your short-term rental (18:53)

Influencer compensation considerations (22:14)

Types of content to include in your partnership (24:11)

Common mistakes when pitching influencers (28:48)

Trends in influencer marketing to pay attention to (31:17)

Mentioned in This Episode:

Connect with Kelly

Website: theraleighlocal.com

Instagram: @theraleighlocal

Freebie: theraleighlocal.com/10-must-have-tools-every-small-business-owner-should-use

Connect with Ali

Website: brandandmarket.co

Level Up Your Listing: From Setbacks to Success in Real Estate

Wed, 19 Mar 2025 06:00:00 -0400

Curious about Ali’s business perspective? In this episode, she discusses her recent experience at the Level Up Your Listing Summit, plus her takeaways and perspective shifts. She also shares her hopes for 2025 and beyond.

Time-stamps:

Embodying confidence and being bold (4:53)

Success is a poor teacher (18:37)

Power Hour (26:34)

It’s not just about the numbers (27:29)

The surprise book find (32:58)

Telling your story (41:43)

Feeling like a fraud (43:26)

Mentioned in This Episode:

Level Up Your Listing Summit: levelupyourlistingsummit.com

Episode 03 The Best Laid Brand: podcasts.apple.com/us/podcast/the-best-laid-brand

Website: brandandmarket.co

Taking the DIY Approach for Your Branding with Kristina Bleiler

Wed, 12 Mar 2025 06:00:00 -0400

Ready to level up your brand? In this episode, Ali chats with brand designer Kristina Bleiler of Gem Creative about her best advice for branding as a DIYer.

Time-stamps:

Get to know Kristina (1:30)

Taking the leap into entrepreneurship (3:04)

Finding the hidden gems in your brand (4:53)

DIYing your creative direction (7:48)

Building a brand as a short-term rental (10:04)

Keeping yourself inspired (14:51)

Brand Strategy Framework (19:33)

Leveling up your brand without hiring a professional (20:51)

Celebrating the DIYer (23:38)

Managing a sub-brand (27:17)

Kristina’s best branding advice (32:32)

Mentioned in This Episode:

Kristina Instagram: instagram.com/gemcreativeco

Kristina Website: gemcreative.co

Kristina's Freebie: gemcreative.co/quiz

Brand Strategy Framework: brandandmarket.thrivecart.com/brand-strategy-framework-course

Website: brandandmarket.co

How Real Estate Agents Can Use AI as a Marketing Assistant

Wed, 05 Mar 2025 06:00:00 -0400

How can you make the most out of AI technology as a realtor? In today’s episode, Ali shares how to use AI like your very own personal marketing assistant. She shares a few suggestions on strategies for using AI plus which specific questions to ask in order to get the best results.

Time-stamps:

ChatGPT and Gemini (2:34)

Using AI as your marketing assistant (3:46)

Working with AI to create content (7:59)

Flodesk (12:02)

Identifying your ideal client with AI (12:52)

Creating your branding and messaging guide (14:21)

Dabbling in paid ADs (16:31)

Get hashtag and SEO keyword suggestions (18:05)

AI on Canva (19:04)

Mentioned in This Episode:

50% off your first year subscription to Flodesk: brandandmarket.co/flodesk

ChatGPT: openai.com/chatgpt

Gemini: gemini.google

Perplexity: perplexity.ai

Canva: canva.com

Website: brandandmarket.co

Creating a Brand that Your People are Dying to Buy From with Victoria of BrandWell Designs

Wed, 26 Feb 2025 06:00:00 -0400

Is your brand connecting with your ideal client? In today’s episode, Ali talks with Victoria, owner of BrandWell Designs, about building your strongest brand. Listen in as we discuss niching down, maintaining a client-focused sales process, and how Brandwell's tailored systems and personal touch have set them apart in a crowded market.

Victoria is the founder and CEO of BrandWell Designs and The Branding Business School, where she helps service-based female entrepreneurs show up confident online through branding and web design. She’s a mom to two little girls with another on the way and understands the delicate balance of work and motherhood. Her ultimate desire is to help busy women build brands that demand a premium price point so that they can stop trading time for money and leverage the power of a strong brand identity.

Time-stamps:

Chasing entrepreneurship with Brand Well Designs (0:49)

Whether or not to name your business after yourself (5:41)

What branding means to Victoria (9:44)

Using the sales process as a brand builder (11:03)

Flodesk (17:57)

Defining your ideal client (18:38)

Setting up your systems with your client in mind (25:19)

Building your strongest brand (29:41)

How to be in tune with your audience (32:45)

Mentioned in This Episode:

50% off your first year subscription to Flodesk: brandandmarket.co/flodesk

Victoria Instagram: instagram.com/brandwelldesigns

Victoria Website: brandwelldesigns.com

Website: brandandmarket.co

Why Your Real Estate Business Needs to Utilize Email Marketing

Wed, 19 Feb 2025 06:00:00 -0400

Ready to level up your email marketing strategy? In today’s episode, I’m sharing why I love Flodesk as an email marketing platform and some of my top tips for realtors and short-term rental owners looking to up their email marketing game.

Time-stamps:

Is email marketing dead? (1:30)

A personal Flodesk story (3:06)

Professional designs and customization (4:32)

Paying the same rate as your email list grows (7:19)

User-friendly automation and workflows (9:04)

High deliverability rates (11:02)

Excellent customer support (13:13)

Automatic affiliates (15:25)

The Flodesk partner program (16:11)

Realtor email marketing strategies (16:46)

Using email marketing as a short-term rental owner (23:46)

Mentioned in This Episode:

Flodesk

Episode 25 Introducing the Brand & Market Podcast: podcasts.apple.com/us/podcast/introducing

Website: brandandmarket.co

Schedule a Power Hour with Ali!

Crafting Strong Brands in a Crowded Market with Real Estate Agent Georgia Donovan

Wed, 12 Feb 2025 06:00:00 -0400

Want an inside look at a power hour with Ali? In this episode, Ali sits down with realtor Georgia Donovan to take an in-depth look at her brand and marketing.

Time-stamps:

Get to know Georgia (1:39)

Transitions in brokerage (3:13)

Rebranding Brand & Market (4:32)

The most common mistakes that realtors make (10:26)

Defining your ideal client (16:37)

Creating a logo without a strategy (18:42)

Georgia’s neighborhood marketing strategy (20:43)

Power Hour (30:41)

Summarizing your brand in one sentence (31:37)

Incorporating your new business name into your marketing (37:34)

Website feedback and advice (39:42)

The branding opportunities you might be missing (44:58)

Branding advice Ali wishes you would follow (55:07)

Mentioned in This Episode:

Georgia Instagram: @realtor.gee

Georgia Website: Realtorgee.com

Website: brandandmarket.co

Let's Play The Newlywed Game with Your Brand!

Wed, 05 Feb 2025 06:00:00 -0400

What if your brand was your romantic partner? In this episode, Ali hosts The Newlywed Game and is diving in to see how connected you are with your brand. Let’s see how well you really know the heart of your business!

Time-stamps:

The newlywed game (1:12)

Getting back to the basics (2:13)

Brand values and identity (5:14)

Examining your client experience (8:42)

The future goals of your brand (11:11)

Mentioned in This Episode:

Fall Back In Love With Your Brand Challenge: brandandmarket.myflodesk.com/back-in-love-challenge

Website: brandandmarket.co

Building a Standout Personal Brand with Izzy Waite

Wed, 29 Jan 2025 06:00:00 -0400

Are you ready to embrace your personal brand? In this episode, Ali chats with brand and website designer Izzy Waite about using design to boost your brand.

Time-stamps:

Get to know Izzy (0:52)

Embracing personal branding (2:09)

Defining personal branding (3:56)

Creating a brand story (5:06)

Defining your unique value proposition (8:24)

Designing for your ideal client (12:02)

Flodesk (15:11)

Using your personal name for your business (17:21)

Choosing your colors (18:36)

Hand-drawn, custom graphics (20:49)

Common branding mistakes in the real estate world (24:33)

Being the best in your brand and market (28:19)

Mentioned in This Episode:

50% off your first year subscription to Flodesk: brandandmarket.co/flodesk

Website: brandandmarket.co

Connect with Izzy:

Izzy Website: izzywaite.com

Izzy Instagram: instagram.com/izzywaitedesign

Crafting a Powerful Client Experience for Your Brand

Wed, 22 Jan 2025 06:00:00 -0400

Are you overlooking the importance of the client experience? In this episode, Ali dives into how it can change the game in your brand’s success.

Time-stamps:

The stages of the client experience (2:13)

The impact of your client experience on your brand (7:36)

The Brand Strategy Framework (12:44)

How to improve your client experience (14:03)

Mentioned in This Episode:

Power Hour Call: https://brandandmarket.17hats.com/p#/scheduling/xxdbpbkwxhtvxnhfbwgpnbgkzbzhwxrr

Brand Strategy Framework: https://brandandmarket.thrivecart.com/brand-strategy-framework-course/

Website: brandandmarket.co

The Anti-Trends Report to Making Marketing Easier for Your Business

Wed, 15 Jan 2025 06:00:00 -0400

What marketing trends are you taking into 2025? In this episode, Ali shares her anti-trend thoughts and what strategies she is hoping to see stay in the past. Listen in for her insights on automation bots, AI marketing copy, plus tips for your messaging.

Time-stamps:

Automation bots (2:09)

Being on every single platform (8:05)

Keep the authenticity professional (10:38)

AI marketing copy (13:03)

The Brand Strategy Framework (15:26)

False scarcity marketing(16:45)

Using hooks for the sake of using hooks (19:05)

Inconsistent messaging (21:12)

Mentioned in This Episode:

Brand Strategy Framework: https://brandandmarket.thrivecart.com/brand-strategy-framework-course/

Website: brandandmarket.co

Introducing the Brand & Market Podcast

Wed, 08 Jan 2025 08:30:00 -0400

Introducing the new and improved Brand & Market Podcast! In this episode, I'm sharing the process of rebranding the Ali Rae Haney show into Brand & Market. Join me in this deep dive into the behind the scenes of rebranding, plus my biggest takeaways and lessons learned.

Time-stamps:

My history in business (3:49)

Identifying my new ideal client (8:21)

The process of rebranding (10:40)

Brand & Market’s mission statement (14:15)

My personal and brand values (14:59)

50% off Flodesk (18:14)

Understanding my new audience (18:55)

Updating my online presence (20:19)

The website and the podcast (23:47)

Lessons learned from the rebrand (27:12)

Positive wins and reflections from the process (29:39)

Three major takeaways (32:37)

Mentioned in This Episode:

50% off your first year subscription to Flodesk: brandandmarket.co/flodesk

Brand Audit Checklist: https://view.flodesk.com/pages/64c48af32ea391e2b9a7efb5

Website: brandandmarket.co

https://aliraehaney.com/flodesk

ESC Conference 2025: Return to the Bungalou

Mon, 28 Oct 2024 09:00:00 -0400

Kassie and Ali discuss the ESC Conference 2025, detailing its mix of education, networking, and unique experiences tailored for entrepreneurs in the “messy middle.” Attendees will benefit from masterclasses, roundtables, and an open Q&A panel session, all offering practical guidance on topics like marketing, systems, and finance.

Alongside learning, social events include live music, themed gatherings, and a Louisville-themed field trip, fostering community and creativity.

The event venue, The Bungalou in Louisville, supports the collaborative spirit with its quirky charm and communal atmosphere.

Tickets cover all education, social and networking events, meals and drinks (cheers, ladies!), and accommodations, with a VIP option adding exclusive coaching opportunities.

Use code EARLYBIRD through November 1 for $250 off your ticket.

Use code BESTIE if you want to share a bed with your business bestie for $1000 off each of your tickets! This code is good passed the November 1st deadline. :)

Link to purchase tickets:

https://escevents.thrivecart.com/esc-conference-2025/

Real Life Stories from an Airbnb Superhost

Thu, 15 Aug 2024 09:00:00 -0400

We never intended on being Airbnb hosts. Never was part of the plan. In fact, if you had told me that 7 years ago - I wouldn't have believed you.

But here we are, almost five years into being Airbnb Superhosts in THREE different states (North Carolina, Kentucky, and Virginia).

On this episode, I share the story of how that came to be when it was so unexpected, how it's increased our Airbnb bookings, and share some outlandish guest stories that include ghosts and rogue bridesmaids.

If you'd like to check out the Airbnb listings, you can find the Kentucky and Virginia listings here:

Kentucky

Virginia

If you're interested in potentially investing in a short-term rental and want to know what it takes to get the process started, download the FREE Short-Term Rental Quick Start Guide HERE!

Ali Rae Haney Website for Branding & Marketing

ESC Impact Weekly: Subscription Newsletter for Scaling Female Entrepreneurs

Wed, 07 Aug 2024 05:00:00 -0400

**Update: Kassie and I decided not to host the webinar because...life. Much like the rest of our community, we are in the messy middle, figuring it all out. While we do still plan on hosting one in the future, we will not be hosting any during this launch. Thank you for understanding!**

Teaming up under ESC Events, Kassie and Ali are excited to discuss the new offer they developed after their recent ESC Conference, which exceeded their expectations by fostering numerous business connections. In addition to the ESC Retreat, they want to continue supporting their community throughout the year.

Inspired by Ashlyn Carter's newsletter approach, they are launching the ESC Impact Weekly Subscription. This newsletter will provide practical, themed content on operations, community, marketing, and lifestyle, designed to support solopreneurs and small business owners.

The subscription will be available starting from August 7th to August 13th, offering a free month for early subscribers. After the open cart period, the ESC Impact Weekly Subscription will be available for $12 per month, with a 30-day free trial to showcase its practical, actionable content.

They are also hosting two webinars on August 7th and August 12th, titled "8 Steps to ESC the Grind: Actionable Strategies for Female Entrepreneurs" offering a preview of the subscription's benefits.

Kassie and Ali emphasize that the subscription will provide immediate, useful strategies without any fluff!

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Subscribe to ESC Impact Weekly Here!

https://escevents.thrivecart.com/esc-impact-weekly/

Learn more about the subscription here:

https://escconference.co/subscription

Join us at the ESC Goal Planning Retreat October 11-14 in York, SC

https://escconference.co/retreat

Leveraging AI for Small Business Success: ChatGPT, Gemini, and More

Wed, 31 Jul 2024 05:00:00 -0400

In this episode of The Ali Rae Haney Show, we delve into the practical uses of AI tools to streamline your branding and marketing efforts. Inspired by insights from the Duo Collective at the ESC Conference, we explore how AI can be your marketing intern, not your CMO.

Main Points:

ChatGPT: Easy-to-use AI for brainstorming, target audience research, content creation, and more. Remember, the quality of output depends on the clarity of your input.
Gemini: Google's AI tool offering clear outputs even with minimal input, ideal for further exploration.
Perplexity: AI for real-time data and citations, perfect for industries needing up-to-date information.
TurboScribe: Transcribe podcast recordings with timestamps, making show notes precise and efficient.
Canva: Utilize AI for graphic design and image creation, enhancing social media and email marketing visuals.

We also highlight the importance of fine-tuning AI-generated content to maintain your unique voice and brand identity. Dive into AI today and tag @aliraehaney on IG to share how you're leveraging these tools!

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Codes Mentioned

Flodesk

Use this link to get $50 off your first paid year.

17Hats

Use this link to get $50 off your first paid year.

https://referrals.17hats.com/r/dzvnfbhgkb

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Others Mentioned

ESC Conference for creative entrepreneurs

Kassie Layne, Online Business Manager

Duo Collective, Branding & Digital Marketing Agency, specializing in SEO

Amy Wolterman, Calluna Collective - White Label Brand Designer and Web Designer/Developer

Brand Analysis for Created Colorful - Service Providers, This One is for You!

Wed, 24 Jul 2024 05:00:00 -0400

Created Colorful is a small business that has changed Ali's life. Lindsey, the founder, has inspired Ali not only with the virtual color analysis she received that made Ali feel like herself again after battling postpartum depression, but also because of her incredible business model and business development acumen.

After discussing her experience of her virtual color analysis, Ali dives into all the ways that Lindsey has made a one-time customer into repeat revenue.

Listen to learn more about Ali's take on Lindsey's strategies and learn how you can apply them to your small business and brand!

Resources & Discounts Mentioned in Today's Show

Lyssa Pfauth, Evergreen Beauty - https://www.beautyevergreen.com/

Created Colorful Virtual Anaylsis - www.createdcolorful.com/virtualcoloranalysis

Use code ALIRAE for $15 off your virtual color analysis!

Flodesk - www.aliraehaney.com/flodesk

Use link to get 50% off your first year of Flodesk as your email service provider.

How to Build Your Personal Brand and Become a Thought Leader

Wed, 17 Jul 2024 05:00:00 -0400

Do you dream of establishing yourself as a thought leader in your industry? This episode explores what it means to be a thought leader, the pros and cons of pursuing this path, and how personal branding is essential for success.

Key Takeaways:

Thought Leader vs. Influencer: Thought leaders are industry experts who provide unique insights and influence trends. Influencers may have a larger reach but less authority.
Becoming a Thought Leader: Consider the time commitment, consistency required, and potential for criticism before taking the leap.
The Power of Personal Branding: Develop your core values, niche, and a consistent brand message. Showcase your expertise and personality to build trust and connect with your audience.

Examples of Personal Brands

Jenna Kutcher (Branding & Marketing)

Katelyn James (Photography & Business)

Amy Porterfield (Online Marketing)

Gary Vaynerchuk (Social Media Marketing)

Neil Patel (Content Marketing)

Marie Forleo (Business Growth)

Action Items:

Define your core values and brand message.
Identify where your target audience spends time online.
Create engaging content and build a community around your brand.
Share your journey on social media by tagging @aliraehaney

Want to learn more?

Follow Ali Rae Haney on Instagram: @aliraehaney

Ready for branding or marketing strategy? Contact Ali now!

Links Mentioned in Today’s Episode

ESC Conference for creative small business owners in their growth phase.

PowerSheets: https://cultivatewhatmatters.com/

Use code ALIRAEHANEY for 10% off at checkout.

Created Colorful Color Analysis

You can book your analysis at createdcolorful.com/virtualcoloranalysis. Use code ALIRAE at checkout for $15 off your consult and be one step closer to the confidence you crave.

Brand Strategy through the Eyes of a 5-Year-Old

Wed, 10 Jul 2024 09:00:00 -0400

Ali brings on a very special guest to today's podcast - her daughter, Huxley!

They talk about:

What mommy does for work
A few of Huxley's favorite things (including making her brothers laugh!)
Huxley's dream job when she grows up
Some of their earliest memories

Ali's favorite part of this episode was learning something new about her daughter! Tune in for a really sweet moment where Huxley invites her mom to help her with her dream.

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Ali Rae Haney Brand Development & Digital Marketing Website

https://aliraehaney.com/contact

Ali Rae Haney Show Insiders Facebook Group

https://www.facebook.com/groups/2144518489214997

Thinking About Hiring? Insights from Dan Martell's "Buy Back Your Time"

Wed, 03 Jul 2024 05:30:00 -0400

In this episode, we dive into the world of hiring - how to hire, when to do it, and what to assign that first hire. The book “Buy Back Your Time” by Dan Martell is the focus of this episode, so we will be discussing some of the tactics he writes about in his book.

Key Strategies:
The DRIP Matrix: Delegation, Replacement, Investment, Production
Time & Energy Audit: Track your time and identify tasks that make money and bring joy.
Buyback Rate: Calculate when to hire based on your productivity and profitability.
Hiring Tips: Start with an assistant for inbox and calendar management.
Standard Operating Procedures (SOPs): Document tasks to ease delegation and improve efficiency.
Perfect Week Planning: Schedule your time to balance work, family, and personal interests.

Personal Insights:
Reflect on overcoming challenges in hiring and delegating.
Implement routines to simplify life and enhance productivity.

This episode is packed with actionable insights to help entrepreneurs focus on what they love and grow their business effectively. Tune in to learn how to maximize your efforts and achieve your goals.

Links

Buy Back Your Time by Dan Martell - https://a.co/d/0bFXU4FA
If you are in the market for a CRM, check out 17Hats! Go to www.aliraehaney.com/17hats for 50% off your first year.
Head to the Cultivate What Matters website at cultivatewhatmatters.com and use code ALIRAEHANEY for 10% off at checkout!

Creative Content Creation: Social Media Strategies for Content Droughts

Wed, 12 Jun 2024 06:00:00 -0400

In this episode of The Ali Rae Haney Show, Ali tackles a common challenge for many business owners: what to post on social media when you feel like you have nothing to share. Drawing from her own experiences and missteps, Ali shares seven effective strategies to keep your social media presence vibrant and engaging, even during slow periods.

Key Takeaways:

Behind-the-Scenes Content: Share the process behind your business activities. Document everything from setup to execution.
Repurpose Old Content: Revisit and refresh high-performing posts. Most of your audience hasn't seen them yet.
User-Generated Content: Utilize testimonials, reviews, and client stories to showcase your impact.
Educational Posts: Break down industry jargon or share valuable tips. Educate your audience to build trust.
Seasonal and Relevant Topics: Stay current by tying your content to trends and seasonal events.
Personal Content: Share personal stories and experiences to build a connection with your audience.
Use ChatGPT: Leverage AI to brainstorm content ideas and understand your audience better.

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LINKS

Entrepreneur Magazine

RX Bar IG Post by Jason Feifer

PowerSheets by Cultivate What Matters - Use code ALIRAEHANEY for 10% off at checkout!

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17Hats - 50% off your first year of the 17Hats CRM

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ChatGPT - Use AI as your marketing intern!

Kassie Layne: LIVE Brand Analysis of OBM and Photography Business

Thu, 06 Jun 2024 06:00:00 -0400

Join Ali for a LIVE brand analysis. This is a glimpse into behind the scenes what a Brand Analysis call is like.

Starting with a questionnaire that includes brand basics, as well as the business owner's goals, Ali then dives deep into the online presence of the business owner to take a look at the brand and business through the eyes of a potential client.

After the analysis is complete, Ali presents her findings on a call with the business owner. Ali and Kassie discussed the following:

Brand values
Kassie's current and future offer suites
Ideal client description
How a personal brand impacts her multiple business ventures/dreams

If you'd like to schedule your brand analysis today, you can start by inquiring on my website:

www.aliraehaney.com/contact

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Links from today's show:

Kassie O'Driscoll's Website (OBM & Branding/Wedding Photographer)

www.kassielayne.com

Ali Rae Haney Brand Development Program Info:

https://aliraehaney.com/brand-development

Ali Rae Haney Show Insiders Facebook Group

https://www.facebook.com/groups/2144518489214997

ESC Conference Recap: Night 3

Fri, 31 May 2024 14:30:00 -0400

The final day of the first ever ESC Conference kicked off with the Hot Seats! Four attendees had the chance to pitch their newest service offering to get feedback or present a problem they were having in their business to get advice. It was incredible and we had attendees from all stages in business (from selling their business to growing from a solopreneur to a team!).

We then had a break before the Experience Gallery...no one had any idea what to expect, but it was AMAZING and complete with the opportunity to do a podcast guest pitch, as well as get a watercolor illustration done!

We ended the educational day with a Finance Masterclass presented by Brittney Suttle of Knies & Co. where everyone learned something new!

Our final social of the event was Kentucky Derby/Louisville themed where we all got to dress up in our "Disco Derby" attire. We announced the ESC Goal Planning retreat here and then decided to change into comfy clothes and dance the night away in our PJs.

I would say the first ever ESC Conference was a success!!

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ESC Website

https://escconference.co/

ESC Retreat Ticket Purchase

October 11-14, 2024 - Lake Wylie, SC

Goal Planning Retreat (small group!)

https://kassielayne.regfox.com/esc-retreat

UGC and Influencer Marketing with Chelsea Gilson

Fri, 24 May 2024 06:00:00 -0400

Join Ali Rae Haney and her friend Kassie as they sit down with Chelsea Gilson, a Kentucky-based influencer, at the ESC Conference. In this dynamic live interview, Chelsea shares insights from her marketing background, illuminating the distinction between user-generated content (UGC) and influencer marketing. Discover actionable strategies to integrate influencer marketing into your business offerings.

Key Points:

Chelsea's Marketing Journey: Chelsea provides a glimpse into her marketing background and how she ventured into the realm of influencer marketing.
Understanding UGC vs. Influencer Marketing: Delve into the nuances between user-generated content and influencer marketing, and how each can be leveraged effectively in digital strategies.
Incorporating Influencer Marketing: Learn practical tips and tactics for seamlessly integrating influencer marketing into your business model, gleaned from Chelsea's extensive experience.

https://www.instagram.com/mykybucketlist/

https://escconference.co/

ESC Conference Recap: Night 2

Tue, 14 May 2024 08:30:00 -0400

A real-time glimpse into the first ever ESC Conference. After the first full day of education, we reflect on the wins and the struggles (WE ARE NOT CATERERS) that we experienced throughout the day.

The day's itinerary:

Morning Yoga

In-Room Breakfast

Keynote Speaker - Cheval

Masterclass - Duo Collective; Topic: AI

Lunch

Panel - Mai-Kee Tsang, Melissa Jones, Jenny Parulski, Kassie O'Driscoll, Ali Haney

Headshots & Free Time

Dinner

Speed Networking

Summer Camp Social

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Join us for our fall 2024 ESC Goal Planning retreat:

https://escconference.co/retreat

https://dashboard.mailerlite.com/forms/312507/120683184800139035/share

ESC Conference Recap: Night 1

Thu, 25 Apr 2024 09:00:00 -0400

The mission of the ESC Conference is to provide impactful education that fuels the entrepreneurial drive and events that reinvigorate the entrepreneurial spirit.

Well I say...mission accomplished!

At the urge of one of the ESC attendees (shout out Haylee Gaffin of Gaffin Creative, a podcast production agency), Kassie, Claire, and I recapped the ins and outs of each night at the conclusion of the night.

This is the NIGHT 1 recap. Day 1 consisted of check-in and the welcome party.

Some highlights were: the check-in reactions to the venue, the deep conversations, and a full circle moment at a bourbon bar we accessed through our speakeasy door.

Some lowlights were: a lost phone, tablecloths, and Bento boxes gone wrong.

Come along with us for a wild ride!

www.escconference.co

www.kassielayne.com

www.gaffincreative.com

From Greek Yogurt to Global Impact: Decoding Chobani's Brand Strategy

Wed, 10 Apr 2024 05:00:00 -0400

In this episode of The Ali Rae Haney Show, Ali reflects on her past social media series, "Branding 5 at 5," where she dissected big brands into digestible pieces applicable to small businesses. Using Chobani as a case study, Ali delves into how the yogurt company disrupted the market by targeting both men and women, investing in unique packaging design, and emphasizing accessibility and community impact in its mission. Drawing lessons from Chobani's success, Ali encourages small business owners to approach their markets innovatively, invest in standout packaging, and define core brand values for long-term consistency. Tune in for actionable insights and inspiration to elevate your brand presence and impact.

Brand Audit Checklist Freebie

https://alirae.myflodesk.com/nusv43xj2s

Brand Strategy Framework Course:

https://photographyframeworkshop.com/products/brand-strategy-framework-course

Ali Rae Haney Brand Development Program Info:

https://aliraehaney.com/brand-development

Ali Rae Haney Show Insiders Facebook Group

https://www.facebook.com/groups/2144518489214997

From 0 to Trust: How to Implement the 7-11-4 Rule in Your Brand Ecosystem

Wed, 03 Apr 2024 05:00:00 -0400

In the Season 2 premiere of The Ali Rae Haney Show, Ali delves into the 7-11-4 rule from Daniel Priestley's book, Oversubscribed, exploring how it shapes consumer trust in today's digital marketing landscape. Ali breaks down each component, emphasizing the importance of establishing a strategic brand ecosystem across various platforms to meet consumers where they are. Through insightful strategies and actionable tips, Ali guides listeners on how to leverage long-form content, social media, and email marketing to achieve the 7 hours, 11 touch points, and 4 locations necessary for building trust and credibility with potential clients. Join Ali as she uncovers the secrets to fostering meaningful connections and driving business growth in a rapidly evolving market.

17Hats:

Use this link to get $50 off your first paid year.

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Flodesk:

https://aliraehaney.com/flodesk

Use this link to get $50 off your first paid year.

Ali Rae Haney Show Insiders Facebook Group

https://www.facebook.com/groups/2144518489214997

Emerging Confident: A Plastic Surgery Journey Through "Oversubscribed" Principles

Wed, 21 Feb 2024 05:00:00 -0400

In the final episode of Season 1 of the Ali Rae Haney Show, Ali shares her personal journey of undergoing major cosmetic surgery while drawing parallels to branding principles outlined in Daniel Priestly's book "Oversubscribed: How to Get People Lining Up To Do Business with You." Despite facing challenges and requiring conditions from her surgeon, Dr. Lynch, Ali highlights how his practice exemplifies the principles of making the market first, setting unique rules, and being positively remarkable. Dr. Lynch's focus on building relationships, upholding personal branding traits of confidence, directness, and warmth, and even offering a complimentary Botox treatment, all contribute to his practice's oversubscription. Through her experience, Ali emphasizes the importance of understanding and embodying one's personal brand while expressing gratitude to her audience for supporting her podcast journey. As Season 1 concludes, Ali looks forward to future seasons and invites listeners to suggest topics for upcoming episodes.

“Oversubscribed: How to Get People Lining Up to Do Business with You” by Daniel Priestley

https://a.co/d/0kjMT8C

Plastic Surgeons of Lexington

https://plasticsurgeonsoflexington.com/

Brand Strategy Framework Course:

https://photographyframeworkshop.com/products/brand-strategy-framework-course

Ali Rae Haney Brand Development Program Info:

https://aliraehaney.com/brand-development

Ali Rae Haney Show Insiders Facebook Group

https://aliraehaney.com/brand-photography

Email me episode/topic suggestions: ali@aliraehaney.com

Let’s keep the convo going on IG: https://www.instagram.com/aliraehaney/

Planning Your Branding Session: Simplifying the Process for Entrepreneurs

Wed, 14 Feb 2024 05:00:00 -0400

In this episode of The Ali Rae Haney Show, Ali dives into the world of branding photography, offering insights and tips to simplify the process for entrepreneurs. Brand photography, she explains, is more than just headshots; it's a visual representation of your brand's values, mission, and client experience. With the goal of easing the intimidation factor of hiring a branding photographer, Ali breaks down the process step by step.

Ali emphasizes the importance of setting clear goals for the session, as these images will be utilized across various marketing channels. She advises listeners to communicate their specific needs and objectives to the photographer, whether it's for social media, email marketing, or launching a new product/service.

Next, Ali discusses the process of curating a shot list, which involves brainstorming visuals that align with the brand's identity and resonate with the target audience. She encourages thinking outside the box and incorporating audience feedback to ensure messaging clarity.

The episode covers selecting outfits that reflect the brand's colors and style, choosing locations that complement the brand's story, and determining props that enhance the visual narrative. Ali stresses the importance of coordination and organization throughout the planning process.

Listeners are reminded that preparation is key and that executing the prep list typically takes place over a manageable timeframe of one to three months. Ali assures entrepreneurs that their photographer is there to support them in achieving their branding goals.

As the episode concludes, Ali extends an invitation to entrepreneurs seeking a brand photographer, highlighting her expertise and willingness to travel. She leaves listeners with a reminder that their brand is their story and encourages them to keep dreaming and creating.

Airbnb https://www.airbnb.com/

Home Studio List https://homestudiolist.com/

Peer Space https://www.peerspace.com/

Brittney Suttle with Knies & Co (Small Business CPA) https://kniesandco.com/

PowerSheets: https://cultivatewhatmatters.com/

Use code ALIRAEHANEY for 10% off at checkout.

Ali Rae Haney Brand Photography

Ali Rae Haney Show Insiders Facebook Group

https://alirae.myflodesk.com/nusv43xj2s

Embracing Evolution: Pivoting Service Offerings Without Fear of Failure

Wed, 07 Feb 2024 05:00:00 -0400

The resounding line in this episode is: A pivot is not a failure!

This episode explores how to navigate a pivot in service offering both from two different scenarios:

Where the circumstances are within your control (like your business isn't serving your current life's season).
Where the circumstances are NOT within your control (like you were dealt a hard hand and now have to figure out a new way to generate revenue).

Both of these I have navigated myself...neither is easy! But there are ways to adapt and overcome and those are explored in this episode.

FREE Brand Audit Checklist

Ali Rae Haney Brand Development Services Description

https://aliraehaney.com/brand-development

Join the Ali Rae Haney Show Insiders Facebook Group to keep the conversation going!

https://alirae.myflodesk.com/l3syrzmda7

From Strategy to Execution: Navigating Social Media Consistency for Entrepreneurs

Wed, 31 Jan 2024 07:30:00 -0400

In this episode, we delve deep into the realm of social media consistency and its pivotal role in brand growth and audience engagement. Beginning with a comprehensive definition of social media platforms, ranging from Instagram to YouTube, we debunk the myth of social media as the sole marketing avenue and emphasize the importance of diversification. Exploring the common advice of excelling on one platform, we stress the significance of selecting platforms aligning with your target audience's demographics and preferences.

Drawing from real-world examples, such as an HVAC company's strategic use of LinkedIn targeting C-suite clients, we navigate the evolving landscape of social media algorithms and the essence of consistency in maintaining audience engagement. Introducing the concept of "champagne campaigns," we outline a quarterly strategy for content priming and audience engagement, facilitating seamless content creation and alignment with business goals.

Transitioning into content creation, we discuss the challenges entrepreneurs face in maintaining consistency and introduce the concept of "content buckets" for diversified and engaging content. Utilizing series-based content, we highlight its effectiveness in fostering audience familiarity and engagement, with practical examples ranging from wedding tips to styling advice.

Further, we emphasize the importance of a cohesive brand voice and messaging document, facilitating brand recognition and audience trust. Finally, we delve into the significance of establishing routines for batch content creation, ensuring sustained engagement and minimizing last-minute posting dilemmas.

Concluding with actionable steps to implement a consistent social media strategy, we underscore the long-term benefits of strategic planning and execution. Whether you're a seasoned entrepreneur or embarking on your brand journey, this episode offers invaluable insights into harnessing the power of social media consistency for brand success.

Tune in for actionable strategies and expert guidance to elevate your social media game and amplify your brand presence. Remember, your brand is your story – let's tell it together.

Ashlyn Carter blog: https://ashlynwrites.com/my-3-step-marketing-content-plan/

Content Bucket Flow Chart Template Link

Flodesk:

https://aliraehaney.com/flodesk

Use this link to get $50 off first paid year.

PowerSheets: https://cultivatewhatmatters.com/

Use code ALIRAEHANEY for 10% off at checkout.

Ali Rae Haney Brand Development Website

https://aliraehaney.com/

Ali Rae Haney Show Insiders Facebook Group