Is that what ticks at the back of your mind when someone talks about it?

Do you secretly wonder:

What’s the real benefit of personal branding?

Why would I put aside time for this?

Isn’t this just marketing “fluff”?

In this episode, I share five very real, very human reasons for developing your personal brand strategy, and one of them might significantly reduce your professional stress and anxiety.

This isn’t about vanity metrics or chasing visibility.

It’s about clarity, trust, alignment and future-proofing your professional identity in a changing work landscape.

Come listen.

I share these five and ANOTHER five in my blog post which deep dives on it.

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𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a personal brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in helping her clients to uncover their genius gifts which the world needs and translate that into something that can be marketed and communicated in a way that’s comfortable for them.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.

==================

All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

Another real-life conversation with someone out there – trying to shape a version of themselves that they are happy share with the outside world.

We explore what it means to build trust when your title and hierarchy disappear, how to establish credibility in new environments, and why authority alone is never enough.

If you’re navigating a career shift, stepping into self-employment, or re-evaluating how you position and price your value – this conversation will give you some much needed perspective.

We pull this all together through the lens of personal branding.

Come join us.

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𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:

Ian Astley is a former Lieutenant Colonel with the British Army, who retired after more than three decades in progressive leadership roles across the UK and overseas.

He specialised in operational planning, complex project management and training design, but his enduring passion has always been developing people.

Ian has mentored senior leaders in high-readiness military units and supported NHS leaders through the complexity of the COVID-19 pandemic.

Today, he runs his own coaching and mentoring business, working with organisations and individuals facing demanding leadership environments, helping them build resilience, clarity and self-awareness.

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led personal brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in helping her clients to uncover their genius gifts which the world needs and translate that into something that can be marketed and communicated in a way that’s comfortable for them.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.

==================

All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

Together, we explore what it really means to be a professional human at a time when artificial intelligence is rapidly changing how we work, think and communicate.

Rather than getting swept up in hype or fear, we slow the conversation down and look at where humans still add value, what AI is genuinely useful for, and where over-reliance can quietly erode trust, credibility and connection.

We talk about AI as a co-pilot rather than a replacement, the importance of critical thinking, and why your personality, values and lived experience are becoming more — not less — important in your personal brand.

If you’re a subject matter expert, consultant, coach or knowledge worker wondering how to position yourself in a world full of machines - this episode will give you clarity and perspective.

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The two guests today work with Shelley inside their agency Harbour 32.

(𝗚𝗨𝗘𝗦𝗧) 𝗠𝗔𝗥𝗞 𝗙𝗥𝗔𝗡𝗞𝗟𝗜𝗡 𝗕𝗜𝗢:

Mark is a Transformational Mindset coach, speaker, author (and drummer). His passion lies in working with brave and brilliant professional coaches and creatives to close that gap between the business they currently have and the business they truly deserve.

He is a musician and, together with his 25+ years of experience across graphic design, senior marketing roles and in crafting brand-led story narratives he supports Harbour 32 clients with audio and visual branding.

(𝗚𝗨𝗘𝗦𝗧) 𝗜𝗠𝗢𝗚𝗘𝗡 𝗝𝗢𝗡𝗘𝗦 𝗕𝗜𝗢:

Imogen is a Podcast Specialist who works with subject matter experts to develop and launch a podcast show which is truly theirs, is powerful for their listeners, fun to deliver, and excites them to reach more of their ideal people.

With two decades of human-centered work, she is highly tuned to supporting clients to embrace their unique gifts and, on the flip side, she’s naturally empathetic to understanding the position of the listener, which clients definitely benefit from.

She supports Harbour 32 clients to carefully draw out the viable, long-lasting idea of their show, as well as giving them the confidence of set up, format, structure and the space for creative freedom.

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led personal brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in helping her clients to uncover their genius gifts which the world needs and translate that into something that can be marketed and communicated in a way that’s comfortable for them.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.

==================

All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

I answer real podcasting questions sent in by listeners and peers - without notes, scripts or preparation. I put an invitation out to my online audiences to send in their questions as I celebrate 3 years in running this show.

I talk candidly about why I started the show, how it supports my work as a consultant, and why podcasting has become one of my most useful thinking tools. I also unpack what success looks like beyond downloads, how I avoid repeating myself across episodes, and why listening back to your own work is part of becoming a better host.

This episode is practical, reflective and honest - especially if you’re building something quietly in the background and wondering if it’s doing what you hoped it would.

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𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led personal brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in helping her clients to uncover their genius gifts which the world needs and translate that into something that can be marketed and communicated in a way that’s comfortable for them.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.

==================

All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

I’ve invited my podcast manager, Imogen Jones, to join me as we reflect on some specific points in my three-year journey in creating and hosting this show.

I talk about:

1. why I first started the show,
2. the points where I feel like shifts were happening to sharpen what I want the show to ‘grow up to be’
3. how it's going right now, and
4. what I see changing in the future (if anything)

My sharing may help your thinking - if you were hoping to start a show soon. My hope is that you realise that you can have the flexibility to evolve as long as you give yourself the space to work out how you feel about what you are doing, and who you are doing it for.

- - -

𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:

Imogen Jones is a Podcast Specialist who works with subject matter experts to develop and launch a podcast show which is truly theirs, is powerful for their listeners, fun to deliver, and excites them to reach more of their ideal people.

She uses our Compass Method™, to carefully draw out the viable, long-lasting idea of their show, as well as giving them the confidence of set up, format, structure and the space for creative freedom.

With two decades of human-centered work, she is highly tuned to supporting clients to embrace their unique gifts and, on the flip side, she’s naturally empathetic to understanding the position of the listener, which clients definitely benefit from.

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led personal brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in helping her clients to uncover their genius gifts which the world needs and translate that into something that can be marketed and communicated in a way that’s comfortable for them.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.

==================

All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

This is a reflection episode where I look back on two very different conversations I had with former Typhoon Fighter Pilot, Helen Seymour and Animal Enrichment Specialist, Mark Kingston Jones.

I walk through three top things that came up for me from these discussions:

1. Building confidence in SELF and TOPIC

2️. Speaking up about what you do

3️. Collaboration and communication

These conversations re-enforced for me how important it is to practice being confident by taking action and pushing past comfort zones. It also reminded me of the importance of clear and transparent communication and I walked away with a few things that I want to shift in my own life and work.

Join me as I reflect on these two marvellous professionals contributions to the conversations.

Come chat to me on social media:

Instagram : @shelleyrostlund Or LinkedIn:  /shelleyrostlund

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𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led personal brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in helping her clients to uncover their genius gifts which the world needs and translate that into something that can be marketed and communicated in a way that’s comfortable for them.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.

==================

All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

Part of my series: ‘Real life Personal Brand Examples’.

I chat to Mark Kingston Jones, an Animal Enrichment specialist, who delivers talks and workshops around the world – educating keepers and animal professionals on the importance of enrichment on the lives of animals.

Even after 20 years of doing this kind of work - he still gets his biggest buzz from seeing how the animals interact with the devices once they are installed.  

In this conversation you’ll get to hear how he navigated from studying psychology, then moving into the research of animal behaviour and welfare, to running a business today that focuses on building enrichment devices for zoos, safari parks and sanctuaries around the world.

You’ll also hear how he is fairing marketing himself and his business in a world that has many challenges around funding and restrictive systemic issues – not to mention the welfare of the animals and the keepers as working parts of the whole.

Do come listen. Mark is very passionate about his work and it was a delight to get insight into his world.

- - -

𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:

Mark Kingston Jones is an Animal Enrichment specialist with a psychology degree and a deep focus on the welfare of the animals, enriching their environments, and educating their keepers.

His educational work includes leading Environmental Enrichment courses for students wishing to go into the industry, and delivering keeper workshops around the USA, Europe and the UK.

Academically he’s authored and co-authored numerous publications and presented talks and workshops at professional conferences internationally. And, as part of his commitment to his field, he advises the Animal Behaviour and Training Working Group of the British and Irish Association of Zoos and Aquariums (BIAZA); is an instructor for the American Association of Zoos & Aquariums (AZA).

He runs a business called Team Building With Bite with his co-founder and friend Chris Hales where they have designed and delivered more than 300 unique team building workshops to corporate teams. Clients participate in building enrichment devices for animals that need them, and for keepers who are grateful for improving the life for their animals.

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led personal brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in helping her clients to uncover their genius gifts which the world needs and translate that into something that can be marketed and communicated in a way that’s comfortable for them.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast shows for in-demand subject matter experts.

==================

All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

Part of my series: ‘Real life Personal Brand Examples’.

I chat to Former Typhoon Fighter Pilot Helen Seymour, who comes on the show to share a small part of career journey and in starting her own business and how she has navigated her way to learning to market herself.

For more than 20 years Helen was actively encouraged NOT to share what her job was and what she did on a day-to-day basis. One because of the confidential nature of the work she was doing in the RAF and also from a personal safety perspective.

In this conversation you’ll get to hear how she had to get her head around actually sharing what she does and also standing up on stages and talking about what it was like being a Typhoon Fighter Pilot.

Her business today – which she started with her friend Rosie who was a navigator on some of her early missions – has managed to transfer their learning from their RAF days and bringing them into to the corporate world.

Do come listen and hear how even Helen, after flying countless dangerous missions through international skies at 9Gs… has experienced imposter syndrome.

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𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:

Helen Seymour is the first female Eurofighter Typhoon pilot, with more than 20 years of fighter pilot experience in the RAF. 

She’s been involved in delivering air defence in the form of Quick Reaction Alert to the UK, Falklands and for NATO in the Baltic States. She has served on operations as part of the liberation of Libya, as well as taken part in, and held, the role of Mission Commander in many multi-national exercises world-wide.

Before she retired from the RAF her final role was as an Evaluator Pilot on the Typhoon Test Squadron; responsible for the safe and effective introduction of new equipment and capability to the war fighter on the Typhoon Force.

This included missile firing, weapon dropping and many complex and highly pressured radar, avionic and test profiles. She was the lead pilot for the Typhoon defensive aids system.

Today, after retiring from the RAF, Helen runs a business with her friend Nic “Rosie” Steevenson who was a navigator on some of her early missions. They deliver high impact keynote talks and workshop training for businesses in safety -critical, high performance industries.

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led personal brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in helping her clients to uncover their genius gifts which the world needs and translate that into something that can be marketed and communicated in a way that’s comfortable for them.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.

==================

All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

This is a reflection episode where I look back on two fascinating conversations I had recently – one with my long-time friend, Penny Hopkinson, and another with Izabela Russell, an audio and podcasting specialist.

I explore three big themes that surfaced from these discussions:

1. Relationship building and communication skills
2. If you have a voice – use it
3. The opportunity that Artificial Intelligence presents

These conversations inspired me to think deeply about what I’m learning in my own life, particularly as I’ve hit a milestone birthday and noticed how my perspective on change, technology and how human connection has and is evolving.

Join me as I explore how these threads weave together to remind us of what really matters in life and work.

Come chat to me on social media:

Instagram : @shelleyrostlund Or LinkedIn:  /shelleyrostlund

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𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led personal brand strategist working with knowledge experts… those who teach, educate, consult, advise or mentor others. Her specialism is in helping her clients to uncover their genius gifts which the world needs and translate that into something that can be marketed and communicated in a way that’s comfortable for them.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.

==================

All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version)

Part of my series: ‘Real life Personal Brand Examples’.

I invite Izabela Russell, CEO of Music Radio Creative (MRC) back on the show to share her career journey and how she has navigated her way to being the podcasting and audio specialist that she is today.

While she started in the banking world many years ago - today she focusses on the cross-section between the corporate and creator world with business podcasting.

She is not only a strong businesswoman founded opinions and views on her field, she is also at the coal face of how artificial intelligence has reshaped her business and given birth to a new business for her husband to focus on alongside MRC. 

She's a force of nature and I think you’ll love listening to how she’s navigating this tricky balance of trying to bring more of ‘Izabela’ to the front of how she communicates and markets herself as a professional.

However, she is also incredibly forthright, intelligent, driven, funny, curious and lovable as a person. When you meet her or hear her speak, her sense of self and context in the world she operates in - comes through clearly.

Come listen!

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𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:

Izabela Russell is the CEO of Music Radio Creative (MRC), a family-owned full-service audio agency and the largest professional voice-over agency in the world.

MRC have been at the forefront of professional audio in the UK, and around the world, since 2005 when Izabela's husband Mike Russell founded the business.

They have 180+ professional voice-over artists they work with to support and deliver on their client’s needs globally.

Their clients range from big brands like Warner Bros, the World Health Organization, FBI, the BBC, as well as thousands of smaller businesses and solopreneurs. They work with businesses, podcasters, radio stations, DJ labels, movie production houses, advertisers, and more.

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led personal brand strategist working with knowledge experts… those who teach, educate, consult, advise or mentor others. Her specialism is in helping her clients to uncover their genius gifts which the world needs and translate that into something that can be marketed and communicated in a way that’s comfortable for them.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.

==================

All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

Part of my series: ‘Real-life Personal Brand Examples’.

I introduce you to Penny Hopkinson, the UK’s go-to expert on planning and developing ENGAGING Operations Manuals. Her specialism is in the franchise sector which is where I met her back in the early 2000s.

She has written an Amazon No 1 Bestseller called: “Manual Magic: Create the Operations Manual Your Franchisees Need to Succeed.” It is the definitive work of its type, endorsed by the British Franchise Association.

Never to let her 70s stop her, she also founded Manual Magic AI in 2025, which turns her Manual Magic 3-step process into a "Done with You, Done by You' SaaS product, which you can hear more about on the show.

Penny is a treasure trove of stories and she even shares how she was the first woman to get a rare Saudi visa to cross the Saudi Arabian Pipeline route from Muscat to Stuttgart in a rare racing green Chevrolet Camaro, in the late '70s.

Working on your personal brand strategy means digging into the stories that have made you who you are today. Come hear Penny’s.

- - -

𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:

After training as a trade and tech journalist and international editor in her early working years, and a brief flirtation with public relations, Penny Hopkinson spent over a decade as a socio-economics correspondent and travel writer reporting on the emerging Arabian Gulf States and Saudi Arabia. Here, she interviewed ministers, merchants, and members of the ruling families.

For almost four decades however her professional specialism has been in the world of franchising and licensing - she is the UK’s go-to expert on planning and developing engaging Operations Manuals. She has written an Amazon No 1 Bestseller, “Manual Magic: Create the Operations Manual Your Franchisees Need to Succeed.”

In 2025 she founded Manual Magic AI as a follow-up to her book. This tool turns her Manual Magic 3-step process into a "Done with You, Done by You' SaaS product.

Penny lives with her husband, Steven, in Warwickshire in the UK.

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led personal brand strategist working with knowledge experts… those who teach, educate, consult, advise or mentor others. Her specialism is in helping her clients to uncover their genius gifts which the world needs and translate that into something that can be marketed and communicated in a way that’s comfortable for them.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.

==================

All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

I share what I’ve learnt from my conversation with Jake Moore, a Global Cybersecurity Advisor and ITV’s This Morning’s go-to cyber security expert. As well my discussion with Matthew Attfield, a strategic specialist working in the UK healthcare training space.

These two conversations, much like the others in this series will hopefully inspire you to shape a version of yourself that you feel happy sharing with the outside world.

In this episode I share three things that came up for me after reflecting on both Jake and Matthew’s episodes, and those centre around these thoughts:

#1 Openness and curiosity can shape your path

#2 Ideas grow from disparate pieces of information & experiences

#3 Your brain wiring can be an indicator your special talents

Both conversations have urged me to re-think my definition of a subject matter expert, as well as take on board some of the tips they’ve inadvertently shared about how they navigate their work worlds.

Would you do me a favour? Could you let me know what’s swirling around in your head when you listen to this one and the conversations in this series. I’d love to know if they are hitting home or are useful for you. I respond to everyone.

Instagram : @shelleyrostlund Or LinkedIn:  /shelleyrostlund

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𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led personal brand strategist working with knowledge experts… those who teach, educate, consult, advise or mentor others. Her specialism is in helping her clients to uncover their genius gifts which the world needs and translate that into something that can be marketed and communicated in a way that’s comfortable for them.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.

==================

All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

Part of my series: ‘Real life Personal Brand Examples’.

I introduce you to Matthew Attfield, Founder and MD of Ashfield Services, a specialist healthcare training provider.

I invited Matthew to come and share his career journey so far, and how he has navigated getting to know himself, what lights him up and how to bring that into his every day.

You’ll get to hear how a chance meeting late at night, while he was on holiday spurred what has now become his thriving business.

Matthew is an absolute joy to talk and listen to. He is enthusiastic, open to the questions I ask him, and he was up for us working on his strengths LIVE on the episode. This gives you a working LIVE example of what it’s like to learn what your strengths are that show up in your everyday and is what other people value about you.

This is at the heart of doing the marketable value and positioning work I do in personal brand strategy.

Come listen!

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𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:

Matthew Attfield is the founder and managing director of Ashfield Services, a training provider dedicated to working in the healthcare sector and focussed on mandatory, clinical and specialist areas that mostly impact nurses, doctors and other healthcare professionals.

He is essentially a strategic systemic generalist who is passionate about making things better for people, so they can be healthy, happy and thrive.

He co-founded The Good Slice of Pizza, a community food-based pop-up monthly charity fund raising campaign with his best friend Adam Cherry after being inspired from a trip India.

Outside of work he loves the cultural, tactile experiences he gets through travelling, trying new food, as well as going to the theatre and meeting new people.

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led personal brand strategist working with knowledge experts… those who teach, educate, consult, advise or mentor others. Her specialism is in helping her clients to uncover their genius gifts which the world needs and translate that into something that can be marketed and communicated in a way that’s comfortable for them.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.

==================

All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

The phrase “thought leader” is bandied about, A LOT. Perhaps even more than “personal brand”. It’s kind of losing its glow. Am I right?

I share where I sit on this thought leader topic, and why I think that it’s valuable to be recognised as a thought leader (if it turns out that you are one - because not everyone is thought-leading.)

I hope this will give you some more meat and bones to the concept of thought leadership and will spur you to evaluate where you sit in this topic.

Do you have the ingredients of a thought leader, but you just haven’t really nurtured this idea enough to see where it could lead you? Maybe this will give you some sparks to light the flame brighter.

If you are curious to know what I think a thought leader looks like and how they seem to rise to the top of the expert pile – come listen.

I also will share the four main benefits I see in making the effort to being recognised as a thought leader in your field.

Let me know what you think after you’ve listened. Find me on Instagram and LinkedIn - @shelleyrostlund.

- - -

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led personal brand strategist working with knowledge experts… those who teach, educate, consult, advise or mentor others. Her specialism is in helping her clients to uncover their genius gifts which the world needs and translate that into something that can be marketed and communicated in a way that’s comfortable for them.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.

==================

All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

Part of my series: ‘Real life Personal Brand Examples’.

I introduce you to Jake Moore, a Global Cybersecurity Advisor and Crime Enthusiast.

I invited Jake to come and share his journey to becoming a go-to cybersecurity specialist and commentator for media outlets like the BBC, ITV, Sky News and CNN.

You’ll get to hear how Jake has carved his career purely by having this driving curiosity to get to know people and how things work. He studied Maths and Statistics at university, and served 14 years in the police force in the Digital Forensics and Cyber Crime Unit, before going to work in the private sector for ESET, a global online and cyber security software business. 

Jake is down to earth, upbeat and genuinely enthusiastic about his work and feels like he hit the jackpot in being able to do what he does every day.

Come listen!

- - -

𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:

Jake Moore is a crime enthusiast and Global Cybersecurity Advisor for ESET, a global online and cyber security software business. 

In his 14 years in the police force’s Digital Forensics and Cyber Crime Unit, he has investigated 100s of crimes and spent much of his time in Crown Court producing digital evidence for an abundance of different offences ranging from fraud to murder.

He spends a chunk of his time conducting research and analysis into the latest cybersecurity threats, he also regularly comments on a range of cybersecurity and AI stories in the press and has appeared on BBC, ITV, Sky News and CNN.

With his real-world experience, and positive, upbeat nature he now guides and advises private businesses in bolstering their cybersecurity to combat evolving cyber threats.

He has been asked to speak on stages for thousands of attendees for businesses like Barclays, Meta and IBM.

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led personal brand strategist working with knowledge experts… those who teach, educate, consult, advise or mentor others. Her specialism is in helping her clients to uncover their genius gifts which the world needs and translate that into something that can be marketed and communicated in a way that’s comfortable for them.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.

==================

All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

Ever wondered what goes through other people’s heads when they are listening to podcasts? Well in this episode – I share 8 different listener’s feedback on what they have been getting from listening to my series talking to subject matter experts who are out shaping a version of themselves that they are happy to share with the outside world.

Come join me as you’ll hear from Mark Masters, Gordon Fong, Felicity Hodkinson, Claire Hersant, Justin Cohen, Finola Howard, Caroline Millington and Jane Whitfield.

They are from all around the UK and Ireland and each got something different from the episodes that they listened to.

Their words may well snap something inside of you. Come listen and see.

- - -

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led personal brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in helping her clients to uncover their genius gifts which the world needs and translate that into something that can be marketed and communicated in a way that’s comfortable for them.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.

==================

All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

If you are podcast host or thinking of starting a podcast – then this episode is for you.

I invite my work colleague and friend Imogen Jones, to come join me as we share some personal branding tips we find particularly useful for podcast hosts.

Some of what we talk about will help with the moments where you may:

…hit a creativity brick wall

…run out of energy

…lose sight of why you’re doing what you’re doing

…fear that you don’t have enough authority

Come join us - it’s a relaxed conversation, but purposeful.

- - -

𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:

Imogen Jones is a Podcast Specialist who works with subject matter experts to develop and launch a podcast show which is truly theirs, is powerful for their listeners, fun to deliver, and excites them to reach more of their ideal people.

She uses our Compass Method™, to carefully draw out the viable, long-lasting idea of their show, as well as giving them the confidence of set up, format, structure and the space for creative freedom.

With two decades of human-centered work, she is highly tuned to supporting clients to embrace their unique gifts and, on the flip side, she’s naturally empathetic to understanding the position of the listener, which clients definitely benefit from.  

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led personal brand strategist working with knowledge experts… those who teach, educate, consult, advise or mentor others. Her specialism is in helping her clients to uncover their genius gifts which the world needs and translate that into something that can be marketed and communicated in a way that’s comfortable for them.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.

==================

All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

I share what I’ve learnt from my conversations with Darryn Eggleton, a South African Wildlife Artist based in Suffolk and Steph Lee-Vae, an inclusive, creative educator based in Northamptonshire.

These two conversations, much like the others in this series will hopefully inspire you to shape a version of yourself that you feel happy sharing with the outside world.

In this episode I share three things that came up for me after reflecting on both Darryn and Steph’s episodes, and those centre around these thoughts:

#1 Early encouragement helps sow seeds for genius strengths

#2 Passion is a strong long-term driver

#3 Find your Goldilocks Zone as soon as possible

They make more sense when you hear me out – so come join me. They have taught me some more depths for my own personal branding journey.

Do me a favour, would you? Could you let me know what’s swirling around in your head when you listen to this one and the conversations in this series. I’d love to know if they are hitting home or are useful for you. I respond to everyone.

Instagram : @shelleyrostlund.

Or LinkedIn:  /shelleyrostlund

- - -

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led personal brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in helping her clients to uncover their genius gifts which the world needs and translate that into something that can be marketed and communicated in a way that’s comfortable for them.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.

==================

All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

Part of my mini-series: ‘Real life Personal Brand Examples’.

I introduce you to Steph Lee-Vae, a creative educator, based in Northampton in the UK.

I invited Steph to come and share their journey to becoming the phenomenal education leader that they are today and, at such a young age. I was so impressed when I saw them deliver a session at Merged Futures in Northampton, that I knew I needed to walk to the front and connect with them immediately.

You’ll get to hear and see a small bit about how Steph has evolved through their career and overcome a difficult and challenging background, to grow into this glowing force of nature who stands up for the young people in their charge.

I think you’ll love hearing how skateboarding became “a thing” in their mid-twenties, and how even a severe endometriosis diagnosis has not stopped the force that is STEPH LEE-VAE.

- - -

𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:

Steph Lee-Vae is a multi-award-winning creative educator and curriculum manager at Northampton College. They are recognised as the UK’s Further Education Lecturer of the Year 2022, and recipient of the People’s Choice Changemaker Award (University of Northampton) and a Merged Futures Award (Digital Northants).

A creative first and educator second, Steph champions innovation, inclusion, and student-centred design with a deep commitment to empowering those who are often unseen or unheard.

As a non-binary leader and advocate for neurodivergent learners, Steph creates spaces where everyone feels safe to be themselves and thrive. They believe in collective success, radical kindness, and the transformative power of creativity to drive meaningful change.

Outside the classroom, Steph is an adventurer and adaptive sports coach at Adrenaline Alley, helping others discover their ability within their disability.

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led personal brand strategist working with knowledge experts… those who teach, educate, consult, advise or mentor others. Her specialism is in helping her clients to uncover their genius gifts which the world needs and translate that into something that can be marketed and communicated in a way that’s comfortable for them.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.

==================

All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

Part of my mini-series: ‘Real life Personal Brand Examples’.

I introduce you to Darryn Eggleton, my favourite Wildlife Artist, based in Suffolk in the UK.

I invited Darryn to come and share his journey to becoming the amazing artist he is today, and how he has navigated bringing himself out from behind the canvas to tell his story with his audiences and clients.

You’ll get to hear how he’s spent some jaw-dropping artist residencies at places like Leopard Creek, a luxury golf resort on the banks of the Crocodile River; at the ‘Nature at Work’ museum in Gloucester and even on the Queen Mary, sailing along the coast of South Africa.

He also shares what it was like making the move from South Africa at 21, and hitting the reality of the struggling artist circuit in London.

You’ll enjoy listening to this one - Darryn is friendly, down to earth and is passionate about his artwork - which has been his mainstay over the last 25 years. He truly is an artist down to the core, in his thoughtful curiosity of the natural world, and his drive to build emotion and mindful reflection into his art.

- - -

𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:

Darryn Eggleton is a highly sought-after South African wildlife artist, based in Suffolk in the UK. His love and passion for the natural world started at a young age with family trips into the African bush, and with his family home being within the borders of the Kruger National Park.

He is deeply connected to his subject matter and obsessed with bringing his animals to life on the canvas. While he has won and been shortlisted for a wide variety of wildlife art awards, he has also enjoyed being a resident artist at a luxury golf resort on the banks of the Crocodile River in Kruger National Park, at the Nature in Art Museum in Gloucester, and even on the Queen Mary while sailing along the coast of South Africa.

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led personal brand strategist working with knowledge experts… those who teach, educate, consult, advise or mentor others. Her specialism is in helping her clients to uncover their genius gifts which the world needs and translate that into something that can be marketed and communicated in a way that’s comfortable for them.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.

==================

All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

I welcome back my work family – Mark Franklin and Imogen Jones – to a campfire chat. Come join us and be a fly on the wall, while we chew through two big questions relating to your personal brand:

1. How do you balance being yourself vs promoting yourself?

2. Can your personal brand change or adapt over time? (When and why might this happen?)

Let’s be honest - there is so much noise in the world right now and it’s becoming increasing important for us all, as professionals, to really pull our collective socks up and bring clarity and simplicity back into our lives and in how we communicate ourselves and what we do.

In the context of this show and our usual conversations – I mean: how you show up in the world, and how you express who you are, what you are about, and most importantly where you are clear about what you want for yourself, and the problems you are here to solve.

Come join us as we chew the fat on these big points and some nuances in between.

Chat to Shelley on Instagram (@shelleyrostlund), or LinkedIn (/shelleyrostlund).

Let her know you have listened to the show.

- - -

The two guests today work with Shelley inside their agency Harbour 32.

(𝗚𝗨𝗘𝗦𝗧) 𝗠𝗔𝗥𝗞 𝗙𝗥𝗔𝗡𝗞𝗟𝗜𝗡 𝗕𝗜𝗢:

Mark is a Personal Brand Strategist, and his passion lies in working with brave and brilliant people, manifesting a brand persona that is deeply rooted in their distinctive story and specialities. He loves moving clients to a place where they can confidently and effectively express themselves and their unique business story.

He uses our Compass Method™, to shape that very personal vision, guiding clients towards a consistent, sustainable personal brand that both resonates with, and delights, their audiences.

With over two decades of experience working with small business owners (focusing on what they want to achieve and why that is deeply important to them), he support clients to identify and embrace their extraordinary talents, and become confident in bravely being their brilliant, best selves.

 (𝗚𝗨𝗘𝗦𝗧) 𝗜𝗠𝗢𝗚𝗘𝗡 𝗝𝗢𝗡𝗘𝗦 𝗕𝗜𝗢:

Imogen is a Podcast Specialist who works with subject matter experts to develop and launch a podcast show which is truly theirs, is powerful for their listeners, fun to deliver, and excites them to reach more of their ideal people.

She uses our Compass Method™, to carefully draw out the viable, long-lasting idea of their show, as well as giving them the confidence of set up, format, structure and the space for creative freedom.

With two decades of human-centered work, she is highly tuned to supporting clients to embrace their unique gifts and, on the flip side, she’s naturally empathetic to understanding the position of the listener, which clients definitely benefit from.  

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a Personal Brand Strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in helping clients to uncover their uniquely flavoured gifts and shaping these into marketable value that can be explained, demonstrated and expressed in ways that light clients up - from the inside out.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, Mark and Imogen, where they focus on personal brand strategy and podcast shows for subject matter experts.

==================

All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

I share what I’ve learnt from my conversations with Janice Wagner EP63 (Executive Search Specialist, based in Jo’burg) and Jack Fleckney EP64 (Expedition Leader, based in the UK).

I’m hoping by having very different professionals come on the show and share their ‘personal brand’ story with you, it will energise you into creating something for yourself that feels more like you, and will excite you in going out and marketing and communicating yourself, for your business.

From preparing, recording and re-listening to my conversations with Janice and Jack, there are 3 things that came up for me which I dig into, in this episode with you:

#1 The vital issue of trust in personal branding

#2 How integrity is multi-faceted

#3 The importance of thinking through brand experience

You know what? It’s exhausting wearing different masks every day. Let’s not do that.

Let’s get you closer to shining a light on your beautiful uniqueness as a talented human, and move away from trying to please everyone and becoming grey.

Come join me. Do me a favour and let me know what’s swirling around in your head when you listen to this one and the conversations in this series. I’d love to know if they are hitting home or are useful for you. I respond to everyone.

Instagram : @shelleyrostlund.

Or LinkedIn:  /shelleyrostlund

- - -

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led personal brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in helping her clients to uncover their genius gifts which the world needs and translate that into something that can be marketed and communicated in a way that’s comfortable for them.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.

==================

All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

Part of my mini-series: ‘Real life Personal Brand Examples’.

I introduce you to Jack Fleckney, a local friend based in Northamptonshire, who runs a business that specialises in designing, organising and leading adventure expeditions.

Jack comes on to share his journey as the ‘go-to person’ behind the business who had to lead from the front and be visible.

You’ll get to hear his path to specialising in the outdoors and extreme environments, which started in the Royal Marines at a young age, and includes being asked to organise and lead a 40-day challenge across 3,000 miles of ocean from the Canary Islands to the West Indies.

Jack has had to learn, and he’ll say he is still learning, like most business owners, how to work out that balance between being the face of the business, hiring and delegating, and ultimately how to ‘scale’ being personable.

Come listen to this episode - Jack is genuinely a down-to-earth person who works hard and has managed to create a business (finally) that really does align with his special talents as well as his passion for being outside and challenging himself.

- - -

𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:

Jack Fleckney is a former Royal Marines Commando who is best known for taking on some of the hardest challenges on Earth, like rowing across the Atlantic Ocean, completing the toughest footrace in the world across the Sahara, kayaking the length of the most dangerous swim in the world, and setting 24-hour World Records.

He is a highly detail-orientated and experienced outdoor professional who thrives in extreme environments. His business, Legend Expeditions, specialises in designing, organising and leading life-changing adventures for people who are keen to create their own Legend Story.

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led personal brand strategist working with knowledge experts… those who teach, educate, consult, advise or mentor others. Her specialism is in helping her clients to uncover their genius gifts which the world needs and translate that into something that can be marketed and communicated in a way that’s comfortable for them.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.

==================

All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

Mini-series: ‘Real life Personal Brand Examples’. Conversations with people who are experts in very different fields to what you’re used to hearing about. I talk to them about how they are faring ‘out in the world’ - building and shaping their personal brand to suit them.

I introduce you to my friend, Janice Wagner. She heads up her own executive search and recruitment business in Johannesburg, serving clients across the African continent.

She shares how she realised (fast) that she had to work out who she was and why someone should be interested in talking to her, in order to choose her work with, instead of her competitors. This was the beginning of her journey to shaping a version of herself that she could be 24/7, 365 days a year (a.k.a. what her personal brand looked and felt like).

For me she is a great testament to why it’s important to do this work on yourself. She kept things simple: be the human that treats people compassionately and empathetically, regardless of their role or the size of their organization. She also shares the moment it hit her very early on that really: everyone wants to just be listened to, and remembered

Come listen, Jan is a firecracker and you’ll get to hear about her boxing as well.

- - -

𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:

Janice is a trained and qualified as Chartered Accountant with a Higher Diploma in Taxation. After 10 years with Price Waterhouse Coopers and before becoming a partner - she upped sticks and changed careers.

Today, she is an award-winning Chief Exec, who runs her own executive search and recruitment business, EDGE, based in Johannesburg and working with clients across Africa.

EDGE position themselves as career consultants and the go-to holistic talent solution. They have won numerous awards in the professional services category, as well as from the point of view of the job seekers themselves.

When Jan isn’t working, she enjoys boxing and getting some road trips in for quiet and restful get-aways.

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led personal brand strategist working with knowledge experts… those who teach, educate, consult, advise or mentor others. Her specialism is in helping her clients to uncover their genius gifts which the world needs and translate that into something that can be marketed and communicated in a way that’s comfortable for them.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.

==================

All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

I share what I’ve learnt from the last two conversations I’ve had in my series talking to real life examples of humans who are out there, shaping a version of themselves that they are happy to take out into the world. (Gordon Fong in Ep60, and Ryan Enslin in Ep61).

I’ve worked really hard on this series - to try and bring you the best conversations we can have… around this tough, tender and personal concept of communicating yourself with the world…and to do it in a way that feels natural and almost like breathing for you.

Many people struggle to be MORE of themselves in their day-to-day work lives, and that also has knock-on effects on:

…self-confidence and bravery

…leaning into your genius properly and shining,

and ultimately, for me… in feeling misunderstood.

I’ve been there. I’ve had to squish myself into a different shape in order to fit in with what an employer wants to see and hear. Both in South Africa and in the UK. It was worse in the UK, because when I arrived I was only 23 years old, and my sense of self took a massive beating, having never lived away from home or left my home country before.

I touch on three aspects:

- the value of vulnerability and context

- the part that JOY plays in our choices

- we can shape ‘personal brand' to make sense to us.

Come join me. Could you do me favour and let me know what’s swirling around in her head when you listen to this one and the conversations in this series. I’d love to know if they are hitting home or are useful for you.

Instagram : @shelleyrostlund. Or LinkedIn:  /shelleyrostlund

- - -

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led personal brand strategist working with knowledge experts… those who teach, educate, consult, advise or mentor others. Her specialism is in helping her clients to uncover their genius gifts which the world needs and translate that into something that can be marketed and communicated in a way that’s comfortable for them.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.

==================

All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

Mini-series: ‘Real life Personal Brand Examples’. Conversations with people who are experts in very different fields to what you’re used to hearing about. I talk to them about how they are faring ‘out in the world’ - building and shaping their personal brand to suit them.

Meet my old university friend, Ryan Enslin. He is a travel journalist who writes for luxury and lifestyle publications, mainly in the hospitality and travel industry.

In his conversation with me he shares how he came to shape a version of himself that he comfortably shares and expresses with the outside world – through his own definition of his personal brand, and through his work.

He’s a great example for all of us in how to listen to our instincts, get comfortable with who we are, and what we want, and to then go out into the world and be open to whatever may come from that.

Come listen, you will not regret it – I promise! There is hope for you yet, if you are still tackling bringing more JOY into your work life.

- - -

𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:

Ryan Enslin is a vibrant, charismatic creative travel journalist who has the special talent of turning photography and words into beautiful works of story-telling art.

Through every photograph he takes and sentence he writes, he breathes life into the stories that capture his imagination, offering glimpses into worlds both familiar and unknown.

He writes for hospitality and travel publications like Getaway, South African Sunday Times, Garden & Home and other luxury travel magazines.

Ryan is a huge proponent for responsible tourism and the restorative opportunities it affords, particularly in South Africa. He spends a lot of time travelling internationally and around his home country of South Africa. His main home base is in Johannesburg.

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led personal brand strategist working with knowledge experts… those who teach, educate, consult, advise or mentor others. Her specialism is in helping her clients to uncover their genius gifts which the world needs and translate that into something that can be marketed and communicated in a way that’s comfortable for them.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.

==================

All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

Mini-series: ‘Real life Personal Brand Examples’. Conversations with people who are experts in very different fields to what you’re used to hearing about. I talk to them about how they are faring ‘out in the world’ - building and shaping their personal brand to suit them.

Meet my friend, Gordon Fong. He is a businessman who specialises in the areas of digital, data and defense.

For me, he provides us all with a great example of just getting out there and seeing what works both for the people he’s trying to engage with, but also – for him, in what he’s comfortable with and what he enjoys doing.

Gordon proves that even in a business area like his where the world seems scary, secretive and terribly serious – personality and smiles still play a vital role in connecting humans at all levels of decision-making.

Do come listen. You will not be disappointed. (And you will get to hear about Battle Labs and Battle Busses!)

- - -

𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:

Gordon is a British-Born Chinese businessman who specialises in the areas of digital, data and defense.  He is a director, partner and shareholder in three businesses; sits on a committee for Bournemouth and Poole College; and is a Dorset Ambassador through Dorset LEP.

His formal day-to-day working role is as the Director of Sustainability and Social Value for X-net where his focus is on getting the message across that being a better business for the environment and local community, is in fact… better for business.

He gets involved in many initiatives, events and campaigns to help contribute to the future positive development of the Dorset region.

When he is not working, he enjoys getting deeply involved in his local community, is a big foodie and loves championing local eateries and businesses on social media.

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in helping you uncover your genius gifts which the world needs from you and translate that into something that can be marketed and communicated in a way that’s comfortable for you.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.

==================

All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

This is a reflection, of how I think the show is going and what I have next in store for your hungry ears. If you’re curious about having your own show, maybe come have a listen on how I am feeling and what’s going through my head…now that we are at episode 59.

Like many new independent podcast hosts, I had an idea when I started this show, but I didn’t know where it was going to go in terms of final destination.

However, I’ve learnt first-hand that actually that’s not the way it works. Your show is something that moves with you, over time, and evolves as your voice and message matures.

I’m also aware that up to 80% of independent podcasters don’t even get past episode 23, so I’m happy to still be here! Thank you for sticking with me.

In this episode I share where I am at right now with the show and what I’m going to be doing for the next few episodes. I have a really exciting angle to the conversations and guests I will be bringing you in the next series episodes – so come have a listen.

PS – I’m still staying in the lane of talking about the ways in which your personal brand meets the humans you serve, I’m just going to go deeper and possibly wider with a fresh lens on the topic.

- - -

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in helping you uncover your genius gifts which the world needs from you and translate that into something that can be marketed and communicated in a way that’s comfortable and energising for you.

South African born and British-grown, Shelley has worked with 10+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.

==================

All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

Do you REST? Do you prioritise resting in your day, week and month?

If you are anything like me, I spend a whole lot of time inside my head, and I can feel quite depleted by the end of the day and even the week – if I’m not careful.

In this episode I bring on a guest who specialises in educating her clients on this very subject.

We talk honestly about how we need to be more aware about how we move through our working week, particularly as knowledge workers who are highly dependent on their brains.

I am a Gen Xer, and was brought up to always “work hard” and there was this not-so-subtle implication that that looked like: working like a demon consistently through the day and doing the 8 or 9-hour slog, with lunch at your desk.

And, underneath that – was my belief in what “work” looks like and, for me, that usually that means delivering something for someone else.

In case you resonate with any of that, come and listen to this conversation about rest, workflow and what we need to know about our brains, our nervous system and our human stores of energy.

- - -

𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:

Nikki St Paul is a Mind, Body, and Breath Coach and the Founder of Breathing Mindful Coaching. She is a certified life and breath coach and an accredited mindfulness meditation teacher.

She specialises in supporting female founders who are 'always on' to create momentum, freedom and flexibility in their business without burnout.

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in helping you uncover your genius gifts which the world needs from you and translate that into something that can be marketed and communicated in a way that’s comfortable for you.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.

==================

All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

If you haven’t across Human Design before – my guest and I introduce you to the concept in this episode and you will see that, if anything, it supports my assertion that ANY time and work you can spend in getting closer to being more of yourself every day, is time well spent.

‘Human Design’ has come to fruition by way of Alan Robert Krakower who, over time, has come to be known by his pseudonym of Ra Uru Hu. He published a book in 1992 called The Human Design System.

My guest is a specialist on this fascinating and deep system and she helps you and I to wrap our head around how it works, and more interestingly how it can reflect some crucial insight into why it is really important to lean into being more of yourself because, if you don’t, there are very real energetic consequences.

Come listen! It’s fascinating.

- - -

𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:

Jacqueline Kent is a Human Design specialist, award-winning coach, author and speaker.

She focusses her work with female creatives and manifesting generators (we’ll learn more about those today) and she thrives in inspiring her clients to stop shrinking and start shining.

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in helping you uncover your genius gifts which the world needs from you and translate that into something that can be marketed and communicated in a way that’s comfortable for you.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.

==================

All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

I have a conversation with a strategic story teller who is incredibly talented in helping people like you, and me, to bring our stories to life, so that we can share them in ways that make a difference and get people to take notice and engage more with us.

At the heart of it – we get down to how you take all of those deep insights you get from doing personal branding work and then start to permeate it into your every day through stories.

Now, I know that “words” and “stories” are not everyone’s skillset, that’s why I wanted to bring this conversation to you, so you can realise that sometimes it doesn’t have to be as hard as you make it. ALSO – there are some very capable, talented HUMAN copywriters who help you to bring out and tell your stories.

When I talk about stories here – we are talking about the ones that are directly linked to your values, your beliefs and the crucial elements that make you unique as a professional.

Come listen.

- - -

𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:

Katie Caiger is a German-born, British-based, strategic business storyteller who works with brands across the DACH region, the UK, and the US to help them to connect better with the right audiences, drive B2B growth, and attract top talent.

From healthcare to IT, food to travel, finance to industrial engineering – she’ll work with you to uncover your story, define your message, and help you communicate it with clarity and confidence. Her goal for you is to turn into a beacon of influence in your field, with employees who are passionate ambassadors for your brand.

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in helping you uncover your genius gifts which the world needs from you and translate that into something that can be marketed and communicated in a way that’s comfortable for you.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.

==================

All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

I revisit a topic I first wrote about in a blog post, back in 2012.

The crux of it was that I was pitting the value of knowledge against imagination and, at the time, I had decided that I thought that imagination was more important than knowledge.

Now, more than a decade later, and after working much more with professional humans on telling their stories - my view has shifted.

Today, I’d say that they are equally important and much more POTENT when they are used together.

Just think: what if you could find a way to imaginatively convince anyone that you are smart and that they should pay attention you?

Well, come jump into this conversation and I’ll chat to you about the opportunity of using the power twins of knowledge and imagination when marketing or communicating yourself, with the outside world.

- - -

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in helping you uncover your genius gifts which the world needs from you and translate that into something that can be marketed and communicated in a way that’s comfortable for you.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.

==================

All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

Does your heart stop and your brain fizz to a grinding holt when you are asked:

“What’s your purpose?”

(tumbleweed)

Yeah, I thought so. For some people the answer to this question is easy and rolls off the tongue fast. For others…it’s harder. Much harder. Especially if they haven’t taken the time to really work it all out.

Never fear. Today will be different for you, my friend. My guest on this episode is going to talk about this topic of purpose like you haven’t heard it before. 

For me, when I get asked this question: I get anxious…I worry I won’t get it “right” when I say it, on one hand, and then on the other hand, I get this weird sense of …who am I to have a purpose?

Feel similar? Come and listen to this conversation I have with Finola Howard, author of the book: “What if…joy was how you measured success and the money proved you right?”

She talks about this in a way that may just tip you over to really (finally) HEAR, why this is such important work to get right.

- - -

𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:

Finola Howard is a Business Growth Strategist with a joyful heart, as well as a speaker, best selling author and top ranked podcaster.

She cut her teeth in brand building, market positioning, business strategy, digital strategy and as a thinking partner to businesses who want to scale in Ireland, UK, USA, Canada, Australia and even further afield.

She takes a uniquely blended approach that combines the grounded commercial acumen of three decades of marketing experience with empathy, intuition, NLP and other personal development tools. 

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in helping you uncover your genius gifts which the world needs from you and translate that into something that can be marketed and communicated in a way that’s comfortable for you.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.

==================

All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

The conversation path I take you down in this episode is all around how you can utilise your personal brand work out in the real world.

I bring together two things to walk you through this:

(a) the personal brand strategy piece (give highlights of what that is in reality), and (b) reminding you of Mai-Kee Tsang’s concept of Sustainability Visibility®️ (creating a buffet of things that give you energy to do to market and communicate yourself to the outside world).

This is a practical episode because I give you a list of areas that you can go away and check to see if you are using your personal brand strategy.

HINT: Some of the things I list will be as natural as breathing, and you will already be on top of, but there are others you might need to think more about and work harder to implement.

Previous episodes that sit nicely with this one are:

EP27 - The Power of Sustainability Visibility®️

EP34 - Personal Brand - Being comfortable to be more you, more of the time

- - -

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in helping you uncover your genius gifts which the world needs from you and translate that into something that can be marketed and communicated in a way that’s comfortable for you.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.

==================

All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

This is the last of a bit of a mini-series we have done focussed on podcasting and specifically with a lens for subject matter experts (in either being a host or going on to a show as a guest).

Be sure to listen to previous episodes:

49 (what makes a good podcast host),

50 (the four ‘purpose types’ for podcast shows), and

51 (what makes a good podcast guest).

In this episode Imogen and I share our 6 lessons we have learnt while running this Brand Compass Show, as well as in launching and producing shows for our podcast host clients, inside our agency – Harbour 32.

Come listen as we share why these lessons are important (and the impact they have when they go wrong).

- - -

𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:

Imogen Jones is a personal brand strategist who helps clients to gain clarity on the deep motivational needs of their ideal clients, and craft offers that REALLY solve their unbearable aches.

With 20 years-experience working in marketing and customer-focussed roles inside marketing research and healthcare businesses, today runs her own freelance consulting business.

As a strategic marketeer, Imogen is creative and intuitively empathetic to understanding the position of the customer. She is the ultimate people person.

Imogen also works on personal brand strategy and podcast management at specialist marketing agency, Harbour 32, with Shelley Rostlund.

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in helping you uncover your genius gifts which the world needs from you and translate that into something that can be marketed and communicated in a way that’s comfortable for you.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.

==================

All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

Have you been thinking about trying to get onto a podcast show as guest? Or – are you a podcast host and are head deep in trying to seek out and pick the right people to come on to your show? This episode is for you.

This is important for you as a subject matter expert or service provider who wants to be a bit more visible or be noticed more. Guesting on podcast shows is a great opportunity for you to express yourself and your personal brand, and of course, demonstrate that genius that’s living inside that gorgeous brain of yours.

I bring on one of my personal brand strategist colleagues, Imogen Jones, from our agency business, Harbour 32, to chat through some of what we talk about when we are looking for the right guests for this show, and also how we (as listeners) look for in a GOOD guest on shows we listen to.

Again, this is a relaxed conversation and we share what we like (and dislike) about guests on shows, and talk a bit about some of the practical things that you could do to make yourself more appealing to be asked to be a guest on a show.

Let us know what you think makes a good guest on a show? Or if you have questions about how you can be more attractive to be asked to be on a show – just give me a shout.

- - -

𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:

Imogen Jones is a personal brand strategist who helps clients to gain clarity on the deep motivational needs of their ideal clients, and craft offers that REALLY solve their unbearable aches.

With 20 years-experience working in marketing and customer-focussed roles inside marketing research and healthcare businesses, today runs her own freelance consulting business.

As a strategic marketeer, Imogen is creative and intuitively empathetic to understanding the position of the customer. She is the ultimate people person.

Imogen also works on personal brand strategy and podcast management at specialist marketing agency, Harbour 32, with Shelley Rostlund.

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in helping you uncover your genius gifts which the world needs from you and translate that into something that can be marketed and communicated in a way that’s comfortable for you.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.

==================

All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

I share what I think are the higher over-arching purpose angles to podcast shows.

Why are these important? Well – it may explain why you like or don’t like certain podcast shows, or it may well help galvanise you into thinking about which purpose types might actually be possible for you, if you want to start a podcast show.

These purpose angles can stretch over any genre – so shows that relate to business, wellness, true crime, mental health, etc. We are looking here at the bigger intention of the show – regardless of topic or audience.

Come listen as I walk you through:

The Megaphone

The Spotlight

The Magnet

The Torchbearer

- - -

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in helping you uncover your genius gifts which the world needs from you and translate that into something that can be marketed and communicated in a way that’s comfortable for you.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.

==================

All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

If you have been thinking about starting a podcast show, or have started a show and are working hard to make your show great for your listeners – I hope you will enjoy this episode.

I bring on one of my personal brand strategist colleagues, Mark Franklin, from our agency business, Harbour 32, on to chat through some of the nuances that we feel are so intrinsic to really embodying your personal brand as a podcast show host and what that looks like.

It’s a relaxed conversation and we share how we each feel about what a GOOD or BRILLIANT host looks and sounds like, and even recommend some shows we listen to.

Let me know if you like this one! I have more like these planned.

- - -

𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:

Mark Franklin is a mindset expert and business strategist who helps business owners and leaders flow from inertia to victory by embracing their fears.

He hails from 20+ years in leading the social selling division of an award-winning children’s publishers in the UK and Europe.

After years of working with thousands of independent solo-preneurs, he is uniquely talented in supporting people to distil their ‘WHY’, articulate their ideal future and help them tell more meaningful stories.

Today he runs his own coaching, training and consultancy business, and works with Shelley on personal brand strategy and podcast show positioning, in their agency business Harbour 32.

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in helping you uncover your genius gifts which the world needs from you and translate that into something that can be marketed and communicated in a way that’s comfortable for you.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.

==================

All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

I share my reflections on how it went, running a 21-day personal story challenge with my friends and connections.

I honestly share my reflections on what I noticed about myself when taking part in the challenger myself, and what I learnt from the interaction with my content. I move on to sharing what I noticed (in a helicopter view) about what my friends were sharing in the challenge.

Then lastly, I have two participants who also share what they got from doing the challenge for them and you’ll hear direct from them.

What will you learn from listening to this episode? Well – you’ll hear whether or not I pay any attention to analytics and algorithms, and where I think you should be focussing when working out the purpose to your content.

What we share and how we share it…needs to be an extension of our personal brand. Is yours? Or are you more sporadic, or work-focussed, and don’t really think about it?

I hope that this episode helps you to see that there is a world of connection possibility in sharing more of yourself with your audiences, whether that’s online or in-person.

- - -

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in helping you uncover your genius gifts which the world needs from you and translate that into something that can be marketed and communicated in a way that’s comfortable for you.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.

==================

All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

I bring back Alison O’Leary, a Career and Life coach, who comes to help us understand the importance of uncovering our Adventures in Happiness.

This bleeds nicely into my mantra of getting you to be more YOU, more of the time and have more fun in your everyday.

Back in episode 16, Ali and I talked about how designing your ideal working lifestyle was also key to defining the way YOU want to work. And we shared how work looks very different today, to say… our parent’s generation.

The world has changed, so I guess the question is: have you really realised that? Or are you operating on autopilot of what work HAS to look like because of a set of beliefs you are following based on the past?

In this episode, we ask you to open your mind - because we are going to dig into what you can do to enjoy your work more and specifically how you can build adventures of happiness into your day, week, month and year.

- - -

𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:

Alison is a highly experienced, certified life and career coach and is an active ideal life advocate, helping people to discover their adventures in happiness.

She’s the founder and designer of the Work Wonderland™ process, her proprietary model that helps people make career and life choices that truly align with their values, strengths, passions, skills and life goals. She hosts her own podcast show called Dream Chasers.

Alison hails from a high-paced, London-based corporate background, working for more than 20 years in the field of PR and Communications, until she made her own radical transition to her ideal life, living and working from a remote mountainside in Wales.

Today she focusses her life coaching on supporting professionally successful people in making career changes that facilitate transformational life change.

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in helping you uncover your genius gifts which the world needs from you and translate that into something that can be marketed and communicated in a way that’s comfortable for you.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.

==================

All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

I start the conversation with you about how you physically speak or communicate with your clients, or with an audience when you are recording a video, delivering a webinar, doing the work you do, or even being on podcast show.

I introduce you to Vocal Archetypes, and particularly how Vinh Giang describes these in his communication skills training, which I have done myself.

Honestly, Vinh is an absolute model of excellence if you are looking for someone to listen to, or even emulate when it comes to flexing your communication muscles.

In this episode I am going to walk you through some of what I’ve directly learnt from Vinh about the core foundations to communicating effectively, and will also share the four main vocal archetypes that Vinh teaches in his communication training. These four are the main ones that are easy enough for you to learn about and absorb immediately. AND you will want to.

Why is this important? Because you have to speak and use your voice A LOT, in your work - in consulting, advising and or teaching your clients. (Not to mention if you have a speaking gig opportunity!)

- - -

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in value propositions, the product eco-system sitting inside brand strategies.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work, and spends the majority of her time teaching subject matter experts running micro businesses how to transform their expertise into a momentum-building brand machine.

==================

All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

I bring my Speaking Coach, Jackie Goddard, back on so we can have an open discussion about what it was like being coached to prepare for my talk at You Are The Media’s Creator Day, down in Poole (south coast of UK).

Come and be a fly on the wall as we walk through Jackie’s process, using my talk as a demonstrative example.

You’ll get some ideas on how this reflects on you, and how you move your clients through from point A to point B. This will be a particularly useful listen if you have been wanting to present something to a room, or even stand up on a stage and something has been stopping you.

Consider working with a speaking coach. I can highly recommend Jackie who is a complete subject matter expert at what she does.

Guess what? Speaking coaching isn’t “presentation skills” training – it’s so much more. The main meat of your value in delivering whatever it is that you are working on to share with an audience - is about eliciting what it is exactly you are trying to get across in your message, finding relatable stories and images to bring that message home, and then to find a way to do it in YOUR WAY.

And yes, Jackie will teach you about the anatomy of voice, breathing and balancing your wellbeing as well.

- - -

𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:

Jackie Goddard is a Speaking Trainer and Coach who helps business owners, leaders and authors to gain confidence delivering paid talks to share their knowledge and leverage their authority in their space.

She is on a mission to empower yearning speakers to get excited about sharing their ideas, stories and life lessons.

She teaches her clients how to craft engaging talks, use their voice and breath better and sharpen their overall performance skills.

Jackie has over 25 years of experience working in and around the performing arts as an actor, director, producer, and teacher, facilitating acting and voice workshops.

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in value propositions, the product eco-system sitting inside brand strategies.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work, and spends the majority of her time running her group programme, teaching micro businesses how to transform their expertise into a momentum-building brand machines.

==================

All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

For me, brand experience, and even your personal brand experience, is all about how you want your clients to feel with they come into contact with you, work with you or even just communicate with you. It's the 4D experience that encompasses sight, sound, emotions and the physical experience.

As service providers, sometimes we may fall into the trap of thinking: “what can we do? We don't have a physical product that we deliver and a customer unpacks or unwraps, so what are we talking about here?”

There are so many invisible and visible touch points in your client's journey - you just have to sit down and think about it.

In this episode I share the joyful centre of Will Guidara’s ‘Unreasonable Hospitality’ concept, why it’s important to ‘codify’ your brand experience, and also open your mind up to the possibility that even you, as a subject matter expert and service provider, have many opportunities for beautiful, emotive touchpoints to consider in your brand experience.

- - -

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in value propositions, the product eco-system sitting inside brand strategies.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work, and spends the majority of her time running her group programme, teaching micro businesses how to transform their expertise into a momentum-building brand machine.

==================

All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

If you are regular listener, you’ll know that I’ve tinkered on the edge of the topic of Artificial Intelligence now in a few episodes.

You will have heard me speaking to Stephen Ruse, my IP lawyer friend, as we openly tried to work out between us what impact AI will have on our ownership and rights to the use of our physical likeness and voice.

I have also been talking at length about why it’s so important for you not to panic, but to really lean into working out how you are going to stand out and survive what’s coming.

In this episode, I go much deeper. My guest is highly tuned into this topic I want to get into, and that’s about where Artificial Intelligence intersects with us as subject matter experts. Are we a dying breed?

I have this slight concern about the impact AI will have on subject matter experts and their process of learning and honing their craft in their space, and what the quality of expert professionalism looks like in the future.

This is not a negative episode at all. I’m hoping it will make you sit up and pay attention – because this is going to affect you quite significantly in the next few years and I want you to be informed and be ready for what’s coming.

- - -

𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:

Izabela Russell is the CEO of Music Radio Creative (MRC), a family-owned full-service audio agency and the largest professional voice-over agency in the world.

Izabela’s highly talented audio specialist husband Mike, an Adobe Certified Expert, founded the business in 2004 after a career in radio. Since then, MRC have been at the forefront of professional audio in the UK, and around the world.

They have 180+ professional voice-over artists they work with to support and deliver on their client’s needs globally.

Their clients range from big brands like Warner Bros, the World Health Organization, FBI, the BBC, as well as thousands of smaller businesses and solopreneurs. They work with businesses, podcasters, radio stations, DJ labels, movie production houses, advertisers, and more.

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led brand strategist working with knowledge experts… those who teach, educate, consult, advise or mentor others. Her specialism is in helping you uncover your genius gifts which the world needs from you and translate that into something that can be marketed and communicated in a way that’s comfortable for you.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work, and spends the majority of her time running her group programme, teaching micro businesses how to transform their expertise into a moment-building brand machine.

==================

All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

I share my recent experience speaking at You Are The Media’s Creator Day in-person event down in Poole. I am not a professional speaker – so this was a big deal for me. My nervous system went into over drive.

When you listen to this episode, you’ll hear me share how I used to ‘know’ logically (at a high level in my head) about how important personal brand work is, and the element of really getting to the heart of the stories that make you YOU.

And then, I got on stage at Creator Day, and got off it…and well, my friend I was smacked with real life emotional evidence of the truth of that statement.

I put into practice what I teach others – i.e. identify the diverse dimensions to you and pay homage to that in your personal brand and the stories you tell. If you came to the event and you took time to come chat to me – I thank you so much for sharing yourself with me. It meant so much.

What has warmed my heart since, is seeing all the content and stories that have come out from what people drew from what I shared about myself and how I navigate the world.

Come listen to how my logical brain and emotional brain smacked together… at a glorious in-person gathering of 200+ amazing individuals. I share how it solidified for me why it’s important for YOU to share YOUR story, in YOUR voice… in a way that’s comfortable for YOU.

- - -

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in value propositions, the product eco-system sitting inside brand strategies.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work, and spends the majority of her time running her group programme, teaching micro businesses how to transform their expertise into a momentum-building brand machine.

==================

All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

Let’s face it – the world is a scary place right now.

The level of angst that we have gotten used to living with, day in and day out, is actually quite alarming – if we allowed ourselves the time to stop and think about it.

In this episode I hope you remind you of what a magnificent, complex being you are and recognise the challenge we have before us.

Knowing that we are complex is one part to realising we need to gain clarity about how we speak about what we do, and how we express how we can help people, and embody the characteristics that others can resonate and connect with.

I call this your human diversity. The dimensions to you which go further than your credentials and experience. The quicker you identify, articulate and embrace your human diversity, the faster you will be ready to overpower any risk of AI replacing human-driven work in your field.

Come join me. Let’s remember why humans will rise, even with Artificial Intelligence biting at our heels.

- - -

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in value propositions, the product eco-system sitting inside brand strategies.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work, and spends the majority of her time running her group programme, teaching micro businesses how to transform their expertise into a momentum-building brand machines.

==================

All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

I have brought my friend and Intellectual Property (IP) genius Stephen Ruse back on the show so we can chew on the fat that is: Artificial Intelligence. You will have first met him on episode 20 when we talked about copyright and what you can secure, in terms of what you design or create inside your business.

There is so much going on right now and it’s all moving incredibly fast. We take a step back and do a realistic view of the world (right now – as at 5 April 2024) to see how this onslaught of AI is affecting our right to ownership of the things we are creating for ourselves, as well as where the risks lie in others using our value, voice or even likeness without our permission.

Come listen to our conversation and see how you feel afterwards in weighing up the fears and risks with the potential for good, which artificial intelligence also holds for us all, as subject matter experts.

- - -

𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:

Stephen Ruse is a senior associate at Howes Percival, a legal firm which has 7 offices in the UK and supports clients around the world.

Stephen’s specialism is in Intellectual Property and IT - he advises his clients on areas like: registering and protecting their trademarks, IT and Software agreements, and in commercialising their IP.

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in value propositions, the product eco-system sitting inside brand strategies.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work, and spends the majority of her time running her group programme, teaching micro businesses how to transform their expertise into a momentum-building brand machine.

==================

All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

People choose you because of your unique points of (human) difference. In this episode I walk you through why I think you need to go a bit further in your personal brand work and find these unique human elements of you that are hidden. These are the things that will actually be the things that people will resonate more with – that a list of why you are ‘great’ at what you do, your track record of success and your qualifications.

This may come as a surprise – but at the moment, your ideal clients are indeed…HUMAN. They laugh, cry, giggle, moan and groan – just like you. They want to see how you are similar to them and whether you will understand them. They want to trust you.

Come listen as I walk through 8 places you can find some of your unique points of human difference.

(And I have a shout out to two regular listeners who reached out to let me know when they listen and which episodes stood out for them.)

- - -

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in value propositions, the product eco-system sitting inside brand strategies.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work, and spends the majority of her time running her group programme, teaching micro businesses how to transform their expertise into a momentum-building brand machines.

==================

All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

Have you noticed ‘muddy messaging’ when you are at local networking? People who do their pitch or ‘60second’ and you are none the wiser as to what they exactly do, or who they work with?

Well, this episode was inspired by my experience of that, in a few different environments. 

My feeling is that really: (a) people are struggling to work out who they are (in the eyes of others), and (b) they have not really worked out what the problem is that they solve for their ideal clients.

In this episode we tackle the second of those struggles: really understanding what the problem is that you are solving.

To help me, I have brought on a friend who is gifted in the wisdom of people and we dig deep into helping you really unpick the actual problem YOU are solving as a service provider - as opposed to the one you THINK you are.

Join us. You won’t regret it.

- - -

𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:

Imogen Jones is a marketing strategist who helps clients to gain clarity on the deep motivational needs of their ideal clients, and craft offers that REALLY solve their unbearable aches.

With 20 years-experience working in marketing and customer-focussed roles inside marketing research and healthcare businesses, today runs her own freelance consulting business.

As a strategic marketeer, Imogen is creative and intuitively empathetic to understanding the position of the customer. She is the ultimate people person.

Imogen also works on personal brand strategy and podcast management at specialist marketing agency, Harbour 32, with Shelley Rostlund.

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in value propositions, the product eco-system sitting inside brand strategies.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work, and spends the majority of her time running her group programme, teaching micro businesses how to transform their expertise into a moment-building brand machines.

==================

All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

We talk about STORIES.

The reasons our friends, colleagues and clients are drawn to us is because of who we are, and the stories we tell. 

Now, those stories could be the catchy ones you tell around a campfire, but more often than not – they are actually more subtle than that.

In this discussion with my talented guest, I want to open your mind up to the possibility that there are stories you tell yourself which impact how you come across to the outside world AND, there are stories that you have control over - to influence exactly what that impact looks like.

Stories and personal branding go hand-in-hand and, hopefully, by the end of this episode - that will have become increasing clear for you.

To help me with this topic, I invited someone who comes from a magical world of stories and children’s books, and is more than qualified to navigate us through how to tackle course-correcting some of the stories we have swirling around us in our heads and in our businesses.

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𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:

Mark Franklin is a mindset expert and business strategist who helps business owners and leaders flow from inertia to victory by embracing their fears. 

He hails from 20+ years in leading the social selling division of an award-winning children’s publishers in the UK and Europe.

After years of working with thousands of independent solo-preneurs, he is uniquely talented in supporting people to distil their ‘WHY’, articulate their ideal future and help them tell more meaningful stories.

Today he runs his own coaching, training and consultancy business, and works with Shelley on branding in their agency business called Harbour 32.

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in value propositions, the product eco-system sitting inside brand strategies.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work, and spends the majority of her time running her group programme, teaching micro businesses how to transform their expertise into a moment-building brand machines.

==================

All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

Brand Experience is not just for big brands like Disney, Netflix, Nike, Virgin or Nobu, it’s actually pretty crucial for microbusinesses too.

For us, as smaller businesses, how people FEEL when they work with you is even more important than it is for bigger businesses. We have so much more at stake and less leeway for getting things wrong.

In fact, I’d go so far as to say that for micro businesses, brand experience needs to be one of your top priorities in order to survive the turbulence and fickleness that our digital world puts on to our economic welfare.

Listen to this episode where I dig into how baking MEANING into your experience is essential and how this will transform your client loyalty and retention.

- - -

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led brand strategist working with knowledge experts… those who teach, educate, consult, advise or mentor others. Her specialism is in value propositions, the product eco-system sitting inside brand strategies.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work, and spends the majority of her time running her group programme, teaching micro businesses how to transform their expertise into a moment-building brand machines.

==================

All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

I dig into the meaty topic of ‘POSITIONING” in this solo episode.

Spending time on your positioning is a highly rewarding way to really know how you are literally going to position your messaging and branding around the problem you solve and who you solve it for. It also informs your pricing.

In this discussion I walk you through my simple three service priority areas I have developed after being inspired by Michael Hyatt’s thinking around Vision, Alignment and Execution.

This will help you to quickly spot a starting point for your positioning work. I also give you advice on where to look if you are wanting to increase profitability.

Join me won’t you? You may need a notebook for this one.

- - -

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in value propositions, the product eco-system sitting inside brand strategies. 

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work, and spends the majority of her time running her group programme, teaching micro businesses how to transform their expertise into a momentum-building brand machines.

==================

All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

This episode is about a topic that burns bright, burns out, then returns again.

Have you ever asked yourself: how on earth, in this digital world, do you separate your personal YOU from your work YOU?

Well, I’m here to tell you my friend – you are asking the wrong question.  

What you should be asking yourself is: how can you comfortably be MORE you, MORE of the time?

Today we live in a weirdly freer and more accessible world, however we are more overwhelmed, stretched and agitated by channels and the sheer quantity of information and data thrown our way.

Match that with changing working environments and tools that facilitate more online working and less in-person time and I can understand why this topic of “when exactly do I switch off being work me, to shift into casual, personal me?”

Join me in this conversation where I share why this age-old concept of personal brand is really a structure that you can use to help you navigate including all of the dimensions of you...the fuller YOU…into your every day. Yes – that includes work too.

- - -

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in value propositions, the product eco-system sitting inside brand strategies.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work, and spends the majority of her time running her group programme, teaching micro businesses how to transform their expertise into a momentum-building brand machines.

==================

All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

Speaking is something we have all experienced from other people. As professionals we attend conferences, events and even professional development opportunities and there is always someone up on a stage in front of us.

What if that SOMEONE…could be you?

Have you thought about adding speaking to your toolkit of how to get in front of your audiences and gain more visibility as an expert in your field?

OR – do you quiver just with the thought of it, but realise that it’s probably a pretty valuable thing to be able to do?

This episode is for you. I have asked just the right person to come and chat to us about what speaking looks like, as well as how and why we should get uncomfortable and give it a go.

“Feel the fear and do it anyway.” As they say. Yikes. I’m feeling the fear myself having been asked to speak on a stage in the near future and it’s not my natural habitat (YET….)

- - -

𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:

Jackie Goddard who is Speaking Trainer and Coach who helps business owners, leaders and authors to gain confidence delivering paid talks to share their knowledge and leverage their authority in their space.

She is on a mission to empower yearning speakers to get excited about sharing their ideas, stories and life lessons.  

She teaches her clients how to craft engaging talks, use their voice and breath better and sharpen their overall performance skills.

Jackie has over 25 years of experience working in and around the performing arts as an actor, director, producer, and teacher, facilitating acting and voice workshops.

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in value propositions, the product eco-system sitting inside brand strategies.  

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work, and spends the majority of her time running her group programme, teaching micro businesses how to transform their expertise into a momentum-building brand machines.

==================

All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

I’m excited to have this conversation with THIS guest today. She is a smart cookie.

She will help you to shift your thinking around one-to-one services.

As I see it, we, as service providers, have three deep challenges:

1. We have to extract our extraordinary value from our heads and shape it into something that other people understand and grasp.
2. We need to match our knowledge and what we can do with a REAL NEED in a client or customer and create a solution
3. We then have to decide how we deliver that solution to the client to bring about the results we promise.

My guest on this episode is going to drum home the message of “pick one” offer (or service) and get this right…before you start to build. We will specifically work on Number 2 above.

Now, I want you to listen openly to our conversation and see what could be possible for you, if this type of service is your preference.

- - -

𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:

Janine Coombes is a Service Positioning Expert who helps coaches and consultants to earn drastically more from their 1-2-1 services without slogging their guts out or moving to a more complicated business model. 

She has an extensive background in business and marketing including working with big brands like EE, Orange and Europcar

What I love is that Janine’s hands-on experience is also backed by formal training. She has a business degree, a post-graduate marketing diploma (CIM Dip) and for the last 7 years has been helping small, service-based business owners to position and sell their offers. 

She regularly speaks on stages like Atomicon, You Are The Media and MarketEd.Live.

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in value propositions, the product eco-system sitting inside brand strategies.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work, and spends the majority of her time running her group programme, teaching micro businesses how to transform their expertise into a momentum-building brand machine.

==================

All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

I thought it was time we had a little more of an educational or practical episode. This is a workshop-type episode with a download (no email needed) to help you do the work.

I dig into the concept of product ecosystems and the five categories of products or services you will have in a well-functioning ecosystem 

I know how easy it is for service-based businesses to:

• over-think and over-complicate their offers
• competing with themselves (I explain this)
• have growth (annoyingly) stumped purely by ambiguity 

Grab a pen, a piece of paper (or download my worksheet), and some Lego®️ (I explain in the episode) and…join me.

- - -

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in value propositions, the product eco-system sitting inside brand strategies.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work, and spends the majority of her time running her group programme, teaching micro businesses how to transform their expertise into a momentum-building brand machines.

==================

All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

I discuss the dichotomy of: is there a point when you think you are inspiring someone, but actually you are just throwing so much out there (in your passion to get it out), that you are quite frankly…intimidating people.

This conversation is (obviously) heavily tainted by my own subjective opinion on this. But I’d invite you to consider this dichotomy with me and get in touch to let me know your thoughts. 

Why do I think this important? How we behave and project ourselves to the outside world, has an impact on who we attract to work with us and that affects our quality of life and work. It’s important to know when, and if, what you think of as inspiring is actually being experienced as intimating.

As consultants, coaches, mentors or advisers to others, I would hope we would really rather not intimate our clients. In my experience that has always been a tactic that disengages and shortens the life time you have with a client.

Join me in this conversation where I’m going to come at this from an observational point of view so that it helps you to calibrate where you sit on this spectrum.

- - -

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in value propositions, the product eco-system sitting inside brand strategies.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work, and spends the majority of her time running her group programme, teaching micro businesses how to transform their expertise into a momentum-building brand machine.

==================

All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

There is a point in your journey as a solopreneur or micro business owner, where you’ll need to start asking for some REAL help.

(So…not your friend Kevin who tinkers with websites, your neighbour Sue who does a bit of writing in the evenings and Jill’s son Rory who is great at Art and can snap you up something special for your social graphics.)

I’m talking about proper help, the deep and talented kind that makes the difference. When you get to that point in time, and it can happen any time really – you will find yourself having to answer some reality checking questions like:

-       What is it that you really do?

-       What’s the problem you are solving?

-       How do you solve it differently to others?

-       How do you make your clients feel?

-       What are their pains, aches and challenges?

-       Where is your business going into the future?

And, I’m not even going to go into the even more detailed nuances you’ll have to wrap your head around – like visual styling, audio branding, colours, and fonts.

Yes, I’m talking about when you have to engage freelancers, consultants or an agency to help you to pull your professional socks up to be a grown-up brand that wants to not only be taken more seriously – but wants to be smarter at how they are doing business.

Come join me, as I talk to my guest about how you will be able to distinguish the ‘cheap’ help from the help that will make the difference.

- - -

𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:

Liz Jostes is a Digital Marketing Consultant and co-founded her agency Eli Rose in 2011. They offer online marketing, social ads, and content strategy for small businesses and internal teams.

Her corporate employed background, before starting her business, was centred around consumer behaviour and buying habits. She is highly tuned into what causes a customer to make the buying decisions they do. Perfect for a digital marketing consultant!

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in value propositions, the product eco-system sitting inside brand strategies.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work, and spends the majority of her time running her group programme, teaching micro businesses how to transform their expertise into a momentum-building brand machines.

==================

All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

I’m going to stretch your thinking a bit and play with what the difference is between a subject matter expert and a thought leader. And…how do we recognise someone as “thought leading”. I’m going to share what I think they have in their professional toolbox.

In essence, my gut feeling is that there is a top tier of 20 to 25% of subject matter experts who can be described as thought-leading.  

These special, insightful experts have this extra ability to look at things on a much larger, macro level and they can almost perceptively feel the winds of change.

Join me in this conversation where I share the 5 items I think are in the metaphorical toolbox of a Thought Leader. Perhaps you may recognise one or two of them from your own toolbox of gifts. (Whoa…you have the makings of a thought leader, my friend!)

- - -

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in value propositions, the product eco-system sitting inside brand strategies.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work, and spends the majority of her time running her group programme, teaching micro businesses how to transform their expertise into a momentum-building brand machines.

==================

All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

How often do you hear people (usually marketeers or do-gooders who fancy themselves as marketeers) say: “YOU HAVE TO BE VISIBLE.”

Well, I’ve been more of a subscriber to the idea of: “do what works and be consistent.” (And, I am a marketeer by broad trade terms.)

However, I’d invite you to approach this ‘having to be visible all the time’ thought, and balance it with fresh insight from my guest, Mai-kee.

She learnt the hard way about what certain kinds, and levels, of visibility activities ended up being harmful for her. Today she teaches others to re-evaluate whether they are safeguarding themselves and others first – before dashing head long into doing MORE.

After listening to this episode, you will realise that IT IS possible to be quieter, and still, more of the time and…less frenetic and focused on pace.

By being quieter, you will still have impact – it may even be MORE meaningful for you and your audiences if you do.

Come join us. You will not regret it.

- - -

𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:

Mai-kee Tsang (She/Her) is The Sustainable Visibility® Mentor, ICF Certified Trauma-Conscious Leadership Coach, Podcast Guesting Strategist and Public Speaker.

She helps socially conscious leaders become sustainably visible so they can continue to make a deeper difference to those they serve - all without compromising their own capacity, safety and values in the process.

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in value propositions, the product eco-system sitting inside brand strategies.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work, and spends the majority of her time running her group programme, teaching micro businesses how to transform their expertise into a momentum-building brand machines.

==================

All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

A short, digestible tid-bit to snack on as a quick reflective prompt, a rally for new thinking, or to just throw a challenge out there for you to take up - should you choose to. These are dropped in between my normal episodes.

This episode is about thinking about growth differently. I’m going to invite you to think that may NOT be about increasing what you are doing or generating MORE, it may be about being smarter and better at what you already doing.

Are you feeling frustrated…knowing that you want things to be better, but you just don't know what better looks like? I tackle this with the people who come and do my group programme with me.

How do we move from frustration to freedom? Well, first take a step back, breathe. Then click ‘listen’.

I’ll help you to think about this a bit more.

- - -

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in value propositions, the product eco-system sitting inside brand strategies.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work, and spends the majority of her time running her group programme, teaching micro businesses how to transform their expertise into a momentum-building brand machines.

==================

All normal episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version). There is no video available for POD BITE episodes, like this one.

Have you contemplated creating a course or online programme in your business?

I’m not a fan of the hype of “build a course” and they will come. In fact, building a course or a programme is not an easy journey, but it also doesn’t have to be hard.

I decided we need to dig into this, on the show, so that maybe I can open you up more to the benefits of looking at diversifying how to capture and harness your knowledge and ultimately how to deliver it in different ways to your ideal clients.

My guest today is well versed on this and when he and I got to talking about the subject, I knew instantly that we were coming from the same angle on this – because he and I are really grafters – we aren’t afraid of hard work and believe that there needs to be thought and process baked into how you approach this course or programme building situation.

Come join us. I even share some of my behind-the-scenes experiences of building my group programme.

- - -

𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:

Glen Long is an Online Course Creation consultant, teacher and mentor.

His background is steeped in learning and he gained his experience building successful courses for a well-known online entrepreneur that generated over $1 million and served more than 1,000 paying students.

Glen is an unusual chap in that he also used to work for BBC Comedy Online where he was a script editor and producer working with writers and performers to create viral comedy clips.

Today he helps business owners create effective and engaging courses which blend seamlessly with their offline services and heighten the value for their ideal clients.

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in value propositions, the product eco-system sitting inside brand strategies.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work, and spends the majority of her time running her group programme, teaching micro businesses how to transform their expertise into a momentum-building brand machines.

==================

All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

A short, digestible tidbit to snack on as a quick reflective prompt, a rally for new thinking, or to just throw a challenge out there for you to take up - should you choose to. These are dropped in between my normal episodes.

This episode is about digging into what your Future You wants from Present You. Until you have practically articulated exactly what it is that your ideal future looks and feels like, it’s going to be hard to shape a brand strategy that gives you purposeful direction, or craft a marketing plan that will support your objectives.

I also share how I deal with this kind of thing inside my group programme. I physically and practically help the participants to reflect on this important topic FIRST before we do anything else.

Come listen to this short pod bite – I’ll give you something to think about.

- - -

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in value propositions, the product eco-system sitting inside brand strategies.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work, and spends the majority of her time running her group programme, teaching micro businesses how to transform their expertise into a momentum-building brand machines.

==================

All normal episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version). There is no video available for POD BITE episodes, like this one.

I introduce the concept of Brand Banking to you by explaining an example of how I choose what I share openly and what I don’t.

This concept was brought to my attention by the talented Margaret Mark, who co-authored the book ‘The Hero and The Outlaw’ with Carol Pearson. Together they were the birth mothers of the 12 Brand Archetypes which are used extensively today by brand strategists.

I use the Brand Archetype Framework in my group programme to help service-based professionals identify and articulate their brand personality. The archetypes help to give them “permission” to be the diverse human they are, as well as a focussed professional communicating their competency and humanity in a way that lights them up and is highly engaging and attractive to their ideal clients.

Join me in this conversation where I share how you can use the concept of Brand Banking to effectively manage the treasure of value and meaning you hold in your business.

- - -

𝗦𝗛𝗘𝗟𝗟𝗘𝗬

𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in value propositions, the product eco-system sitting inside brand strategies.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work, and spends the majority of her time running her group programme, teaching micro businesses how to transform their expertise into a momentum-building brand machines.

==================

All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

The idea of the show is to dig into the cross section where your brand meets the humans you serve. This episode is a little side step to swivel that magnifying glass around to look at YOU...the human behind the work, and how you meet the person you serve.

By "meet" I mean how do you metaphorically meet them where they are...in their place of need...and then work with them to move through the solution and resolution of their challenge.

In this episode I share where I am on my manifesto journey to articulating what a true subject matter expert is. I've been 'on tour' with this and I've had some great input from people to hear how and why they think the way they do about this topic. (If you haven't listened to episode 17, make sure you do. Its 15mins and is the start to this journey, but you can still listen to this one in the meantime).

I'm sharing what I've found so far, and what I've learnt about me as a subject matter expert trying to find her wings. AND...I know what's next to dig into, on this. Come join me, will you?

- - -

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in value propositions, the product eco-system sitting inside brand strategies.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work, and spends the majority of her time running her group programme, teaching micro businesses how to transform their expertise into a momentum-building brand machines.

==================

All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

I don’t know about you – but as soon as someone says the word “niche” I want to cringe into a little dark corner of ignorance, poke my fingers in my ears and pretend it’s not important.

If you feel the same – you are in good company. My guest in this episode has actually made this subject a whole lot more palatable for me. I’m not a fan of the word niche…but the concept of narrowing your focus and attention makes a world of sense to me.

In this episode, I talk to Evelyn Starr, who is a US-based marketing consultant and brand expert who has deep and wide experience in helping clients to navigate their world and help them to articulate and commit to what their specialism is.

What you will find in this episode is that Evelyn neatly brings us around to how joyful it would be to not only work out what your specialism is, but how much more joyful your working life could be if that specialism is magically linked to your own ‘why, or your brand’s purpose.

Curious? Come join us.

- - -

𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:

Evelyn Starr is an author, brand expert, and marketing consultant with over 25 years of marketing strategy and research experience. Evelyn uses her keen powers of observation and insight to help clients wow their customers and grow their businesses.  She specializes in working with ‘Brands in Adolescence’, brands that have stalled after their initial success.

Evelyn's award-winning book, “Teenage Wastebrand: How Your Brand Can Stop Struggling and Start Scaling”, shares how she likens brand growing pains with that of teenagers navigating life.

Her clients have ranged from small businesses like Laird Superfood and Harbor Sweets to global brands like Hasbro and Gillette.

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in value propositions, the product eco-system sitting inside brand strategies.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work, and spends the majority of her time running her group programme, teaching micro businesses how to transform their expertise into a momentum-building brand machine.

==================

All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

As a subject matter expert there are some things you need to be really conscious about when it comes to the work that you create and generate. (If you are not sure you are a subject matter expert – listen to ep17, this will help work that out).

When I was a franchise consultant - looking at the aspect of intellectual property (IP) became a necessity in building the value into my client’s business. I still have this as a habit in the consulting work I do today, even though its brand strategy I focus on. Protecting your IP is really important to secure your value and also to create brand assets.

In this episode, I talk to Stephen Ruse, who is a UK-based solicitor specialising in Intellectual Property. Come listen as we walk through what you need to be thinking about when you create original work – whether that is a book, a course, or a proprietary model. We also touch on the difference between copyright and trademarking.

Investing in listening to this episode, may spark some action which will pay dividends in years to come. Curious? Come join us.

- - -

𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:

Stephen Ruse is a senior associate at Howes Percival, a legal firm which has 6 offices in the UK and supports clients around the world.

Stephen’s specialism is in Intellectual Property and IT - he advises his clients on areas like: registering and protecting their trademarks, IT and Software agreements, and in commercialising their IP.

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in value propositions, the product eco-system sitting inside brand strategies.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work, and spends the majority of her time running her group programme, teaching micro businesses how to transform their expertise into a momentum-building brand machine.

==================

All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click for the full audio transcribed version).

Growth is a really weird, personalised experience. I find that it helps to talk it through with different business owners, because everyone’s triggers for growing …or growing in a specific way are different.

This is why generic advice never works. “Guru” advice never works. Talking, listening and gathering a variety of insights helps inform your thinking about what would or could work for you.

In this episode, I talk to Suzy about how she came to realise that being a freelancer was just not going to cut-it. It was stressful, it wasn’t allowing any freedom for her personal life and she had really just created a really bad “job” for herself. Come listen as we walk through her thinking and decision making to where she is today…running a franchise of virtual assistants based on her core beliefs.

Nothing is easy. Business is hard. However, if you get the balance right – the hard work can be joyful work too.

- - -

𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:

Suzy Sanders is a business owner, author, speaker and professional coach. She founded her virtual assistant business in 2016 and four years later, she grew the business through franchising and, as at the time of us recording, she has 6 franchisees across the UK supporting a thriving global client base.

Suzy has been featured on the BBC, Huffington Post, and PA Life - sharing her finely-tuned approach of putting the strength of collaboration and community at the heart of business. She emphasises that business success is not always about more money, but rather about more kindness, integrity, impact, empowerment and adventure. 

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in value propositions, the product eco-system sitting inside brand strategies.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work, and spends the majority of her time running her group programme, teaching micro businesses how to transform their expertise into a momentum-building brand machines.

==================

All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

I talk to Daren Smith, Founder of Craftsman Creative based in Provo, Utah. What I love about this episode is we get into the nitty gritty of designing a product ecosystem and what that looks like on the inside – for Daren.

You’ll learn how he had to shift his focus from his technical skills to where his REAL value lies – and that is what I call your ‘marketable’ skills. The pandemic kick started a whole new way of working and generating income for this video and film producer.

Come join us. Daren is great at articulating what he does and so much so, that he now teaches other film and video producers how to do what he has and leverage their time better.

- - - 

𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:

Daren Smith is a film producer, author, podcast host and business strategist. He started his business Craftsman Creative after over a decade of running a video production company and working as a freelancer on projects for businesses ranging from start-ups to Fortune 50 companies. 

While he is still producing feature-length films, he is also a trained business coach, using his deep and wide experience in the creative world, to guide other creators who need help with strategy, outcomes, and mindset, in their business.

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in value propositions, the product eco-system sitting inside brand strategies.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work, and spends the majority of her time running her group programme, teaching micro businesses how to transform their expertise into a moment-building brand machines.

==================

All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

I shine a light on the term: subject matter expert. Its occurred to me that this is a bit of a mystery for people. Heck, I'm not even sure I really like the term.

I feel the challenge is that without fully understanding who you are in the eyes of your ideal customer or client - could mean that you’re miscalculating your worth and value. If you don't identify yourself as a subject matter expert and don't necessarily see how powerful you are for the people you serve - then we need to dig into this term and get you more comfortable with it.

On the flip side, I also tackle what not many will...and that is: how do you qualify a subject matter expert? My belief is that there are three big areas of responsibility for subject matter experts or knowledge workers.

In this episode I share how I value TRUE subject matter experts, and how they need to hone in on what I call their proficiency ratio to really position their personal brand well. 

I'd love you to listen and then let me know what you think about what I think is the beginning of a manifesto for great, compelling subject matter experts. Ones who focus more on how they help those that they serve, rather than on how fast they can grow the number of their followers.

- - -

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in value propositions, the product eco-system sitting inside brand strategies.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work, and spends the majority of her time running her group programme, teaching micro businesses how to transform their expertise into a momentum-building brand machines.

==================

All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

Today…’how you work’ can be whatever you want it to be. Never before have we had so much flexibility in designing what our working day, week, month or year looks like.

I bring my talented friend Alison O’Leary back on the show (she’s on EP2 as well) to help me with this discussion. You’ll hear us try and help you, the listener, with defining what “IDEAL” looks like for you, and also give you some pointers on where to start when sitting down to intentionally work out HOW you want to work.

This is an important exercise to do, and discussion to have in order to break any unhealthy and unproductive habits you may have carried over from your employed life…into your own way of working inside your business. Let’s crack this nut together. The more ease you bring into the functional mechanism of how you work – the more joy and enthusiasm you will experience in running your business and in serving your clients.

- - -

𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:

Alison O'Leary hails from an impressive corporate background working for over 20 years in London in the Communications and Marcoms industries.

Today she runs her own life coaching business, www.livetrue.co.uk, specialising in career change to facilitate life change. She is an ‘Ideal Life’ advocate and the designer of the Work Wonderland™ process, her own proprietary way of helping people to place their unique strengths, gifts and passions at the heart of their decision-making and planning.

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in value propositions, the product eco-system sitting inside brand strategies.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work, and spends the majority of her time running her group programme, teaching micro businesses how to transform their expertise into a moment-building brand machines.

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All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

The words community and membership are thrown around by many ‘gurus’ on the net. In some instances, the way they are using the terms are not really true to the form that they take in reality.

I bring Mark Masters on to help me to dig into this subject a bit more and we flesh out the nuances between ‘community’, ‘membership, ‘subscription’ and even…’audience’. My feeling is that if you understood these concepts a bit better – you will be able to work out which of these is what you are actually looking to create in your business.

Community, just on its own, is a hot topic especially in the world we find ourselves now where brands are being encouraged to create communities to better engage with their customers at the coal-face and understand their needs better.

For me, better communities mean better business. They bring businesses closer to the humans they serve. What do you think?

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𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:

Mark Masters is a marketing consultant, content marketing agency owner, author and speaker. He has created and built a community called YouAreTheMedia.co.uk, a marketing learning environment for micro and small businesses around the world.

His consultancy and agency work is highly focussed on helping his clients to become a trusted source in their industry through clearly articulating their purpose and value, creating content that is linked to that and sharing carefully crafted value-based messaging consistently. One of his specialisms is centred on building community.

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in value propositions, the product eco-system sitting inside brand strategies.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work, and spends the majority of her time running her group programme, teaching micro businesses how to transform their expertise into a moment-building brand machines.

==================

All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

We take the greyness out of what ‘personal brand’ means and make it relevant for you – as a subject matter expert. While this is getting a lot of meaningless attention on social media (potentially for the wrong reasons) – personal brand as a concept is age-old. Think Cleopatra, Caesar, King Tutt, Attila the Hun, or even Mother Teresa.

I’m joined by the effervescent Christine Gritmon, a personal branding consultant, to dig into why personal branding is so vital for professionals and especially for subject matter experts. And…if you are a ‘quieter’ professional or an introvert – we chat a bit about how you can make personal branding more comfortable for you.

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𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:

Christine Gritmon is a personal branding consultant, Twitter chat host, live streamer, social media trainer, and speaker. 

She hosts her own 'Let's Talk Brand' podcast show on the Adweek network and gets to chew the fat with some of the crème de la crème of professionals in the social media, digital marketing and branding space.

Christine is married to Gregory, they have two young children and they live in Nyack in the state of New York.

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in value propositions, the product eco-system sitting inside brand strategies.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work, and spends the majority of her time running her group programme, teaching micro businesses how to transform their expertise into a moment-building brand machines.

==================

All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

My topic today may resonate with you, I know its becoming more and more of an issue for the people I have been talking to - who are either consumers or run their own business.

And that is this balance between the quality of your product or service…versus the experience your customers or clients are having in buying that product or service from you.

I feel like since the pandemic, particularly amongst local small businesses - my experience as a customer has diminished, while their prices have increased and their care in my experience has hit an all-time low.

It’s worrying me. Micro and Small businesses carry our economy (at least here in the UK) and if they start to be disengaged with the humans they serve - this is really not going to help our economic and societal post-pandemic recovery.

In this episode I share my framework of how you can dig into this important area of planning your Brand Experience – so you can bake loyalty into your client’s experience of working with you. Loyalty pays dividends (and I share some interesting stats to back that up).

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𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in value propositions, the product eco-system sitting inside brand strategies.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work, and spends the majority of her time running her group programme, teaching micro businesses how to transform their expertise into a moment-building brand machines.

==================

All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

I chat to my friend, Ian Anderson Gray, about his journey of finding the “thing” that he has become known for, as a knowledge worker, or subject matter expert.

Come listen as Ian shares how a review-based blog post he wrote about Hootsuite, which has reached 7million views to date, kickstarted his road to becoming the Live Video specialist he is recognised as today.

It wasn’t a smooth ride to the “top”, Ian candidly shares how he struggled with imposter syndrome and has had to overcome his own self confidence issues to clearly stand out and be the professional we all look to as a guiding light in the Live Video space.

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𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:

Ian Anderson Gray is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently.

He is also the co-founder of 'Select Performers' – a family-run web agency and is the voice behind his 'Seriously Social' blog, which focusses on live video and social media tools.

He’s an international speaker, having spoken at Social Media Marketing World in San Diego, Content Marketing World in Cleveland and many others. People can work with him in a one-to-one capacity as a trainer and consultant, or inside his Content Marketing Academy in a group environment. He has a real passion for making the techno-babble of live video and social media marketing easy to understand.

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in value propositions, the product eco-system sitting inside brand strategies. 

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work, and spends the majority of her time running her group programme, teaching micro businesses how to transform their expertise into a moment-building brand machines.

==================

All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

A short, digestible tidbit (under 10mins) to snack on as a quick reflective prompt, a rally for new thinking, or to just throw a challenge out there for you to take up - should you choose to. These are dropped in between my normal episodes.

This episode is about pointing out when you are using "consultant speak" and why it’s not an effective way to get someone NEW to understand you quickly. Have a listen and see if you catch yourself doing this.

I share some tips on how to pull your handbrake up and make some corrections BEFORE you speak, or click that SEND button on a social media post.

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𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in value propositions, the product eco-system sitting inside brand strategies.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work, and spends the majority of her time running her group programme, teaching micro businesses how to transform their expertise into a moment-building brand machines.

==================

All normal episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version). There is no video available for POD BITE episodes, like this one.

Andrea and I chat about how she has shaped her business over time to gain her ideal working life, depending on what stage or season she’s been at in her life.

We dig into how she is shaping her offers today, and what impact the pandemic had on the decisions she has made. Andrea is also quite well known for her funny side and using a caricature in her early days to “be” the social media professional with a difference. (Did you ever see Grandma Mary?)

Andrea is one of the original social media experts who have now been around since the start of the revolution that is the “norm” today of social media and a smartphone-driven world.

I think you’ll really enjoy our conversation – we jump on topics like: how to use your brand personality to be more of YOU, more often (in your business); how to be led by curiosity to evolve what you do for clients; and how to define your working life…how you want it to be.

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𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:

Andrea is an author, consultant, international speaker and trainer who specialises in Facebook Ads. She has appeared on top lists on Entrepreneur.com, Inc.com, and other leading business listing sites. 

Since 2009 Andrea has utilised her innate ability to make social media marketing and specifically Facebook Ads easy to understand and implement to directly impact the growth trajectory of thousands of businesses through her training and one-on-one consulting.

She is the founder of Facebook Advertising Secrets an online learning program for individuals and agencies and has welcomed more than 700 students through her programme. 

Part of Andrea’s charm is her witty humour, which she practises often as a stand-up comedienne in her spare time. She lives in beautiful Colorado and is Mom to two almost-grown-up boys.

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in value propositions, the product eco-system sitting inside brand strategies.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work, and spends the majority of her time running her group programme, teaching micro businesses how to transform their expertise into a moment-building brand machines.

==================

All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

The subject we get into in this episode is around defining what a Brand Machine is.

This is a concept I use as a working metaphor to teach micro businesses about the mechanism which they can design and build to support them in spinning all those skills plates which they need to, inside their business.

If you listened to the episode I did on my Three Amigos, you’ll know about three of those spinning plates already: Brand, Marketing and Sales. In that episode I talked about how you can build an architecture or framework around you to help you to leverage those different skills at the right time, to the right people.

Your Brand Machine is that framework or architecture.

- - - 

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in value propositions, the product eco-system sitting inside brand strategies.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work, and spends the majority of her time running her group programme, teaching micro businesses how to transform their expertise into a moment-building brand machines.

- - - -

All episodes are video recorded, so you can watch them on the website show notes, or on YouTube.

I talk about a subject which is highly linked to your reputation as well as the value of your brand…and that is the NAME you have chosen for your business.

I decided on this topic for this episode because in the space of a few weeks I had quite a few people within my business community asking for feedback on whether they should change their brand name.

This is not an easy question to answer, because there are a few variables to consider and hence – this episode to dig into that.

My business consultancy background is in franchising so, for me, I will always ask questions around your intellectual property, length of time in business and your reputation.

I reckon this episode will give you some aspects to chew on if you are thinking about changing your name. Don’t make a rash decision about it, listen to this first.

- - -

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in value propositions, the product eco-system sitting inside brand strategies.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work, and spends the majority of her time running her group programme, teaching micro businesses how to transform their expertise into a moment-building brand machines.

- - -

All episodes are video recorded, so you can watch them on the website show notes, or on YouTube.

This is a topic that you may “go light” on in your early days of starting your business however, as you get further down your business journey, you realise that: LIFE IS SHORT.

Prepare yourself for an episode which is (hopefully) going to stop you in your tracks and make you re-evaluate putting off making those changes in your business that you have been quietly shoving to the bottom of your to-do list. You know the ones.  

As a micro business it's crucial to stay focused and be efficient with where you spend your time and attention. You only have YOU and, perhaps a handful of people to help, and waaaay less resources (than bigger businesses) - to maximise your output. 

In this episode I share a simple exercise to help you to really soak up what it is that you want in your future, so that you can be honest with yourself about what REALLY needs to change in your current day to day…and really shouldn’t be put off any longer. Its practical – I promise.

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𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in value propositions, the product eco-system sitting inside brand strategies.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work, and spends the majority of her time running her group programme, teaching micro businesses how to transform their expertise into a moment-building brand machines.

- - - -

All episodes are video recorded, so you can watch them on the website show notes, or on YouTube.

To help me unpack this topic, I’ve invited a long-time business friend Tracey Powiesnik to join me. She openly shares what it was like to create a business which was a complete 180 degree turn on what she was used to doing as a trainer and consultant. Her product was something that she designed and created to help her solve a problem at home (because she couldn’t find anything on the market).

Tracey is a highly qualified and experienced L&D trainer and consultant and now is also an award-winning pet product business entrepreneur.

- - -

𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:

Tracey has a strong entrepreneurial background in running her L&D consultancy and training business, working with individuals and teams from businesses in the hospitality, education and professional institutions. Her specialism is using emotional intelligence frameworks to drive engagement and maximise performance.

In 2019, she designed an innovative new pet product called the No Fuss Fill, which has led to her focussing much of her time on her pet business which is gaining traction fast, and has picked up both industry and entrepreneurship awards.

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in value propositions, the product eco-system sitting inside brand strategies.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work, and spends the majority of her time running her group programme, teaching micro businesses how to transform their expertise into a moment-building brand machines.

==================

All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube.

Big topic this one! I walk you through three of the many hats you wear in your business: Branding, Marketing and Sales. I feel like these get all meshed together for micro and small businesses, and in the end …you are not very clear which role you are plating and when. This seriously impacts your effectiveness in each of this arena on a day-to-day basis.

Your long-term momentum can be affected if you don’t gain clarity about which of these roles you are playing in your business…and if you are not great at one or two of them – how are you overcoming that?

In this episode I share my definition of these three roles, and use my metaphor of The 3 Amigos. I’m hoping you will better understand the difference in function and purpose between these 3 hats you wear, and also – you will clearly choose which hat you are putting on, based on the job or task in front of you.

- - -

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in value propositions, the product eco-system sitting inside brand strategies.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work, and spends the majority of her time running her group programme, teaching micro businesses how to transform their expertise into a moment-building brand machines.

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All episodes are video recorded, so you can watch them on the website show notes, or on YouTube.

To help me unpack this topic, I’ve invited David Ventura to join me. David is a Key Account Management specialist who spends his time sharing the virtues and depths on relationship management (with fellow team members, suppliers, partners and clients).

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𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:

David is an author and consultant specialising in Key Account Management and is a psycho-dynamic executive coach supporting driven chief execs seeking to enhance their personal and commercial relationships.

He has worked across telecoms, security and hospitality sectors and is especially fond of his time spent in the entertainment industry. He spends his time sharing the virtues of building profitable partnership-based relationships through active listening, flexible thinking and planning key emotive moments into experience journeys.

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in value propositions, the product eco-system sitting inside brand strategies.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work, and spends the majority of her time running her group programme, teaching micro businesses how to transform their expertise into a moment-building brand machines.

I talk about the 4 growth methods I usually advise micro businesses to plan their focus around. I have found, in my experience, that growing can be more of a painful ache than an exciting adventure. Yes, there are enjoyable parts to it, but really – for a micro business, growing hurts.

In this episode I share the 4 ways or methods by which I see micros modelling ‘growth’ or shifting their business up a level …to head into the future. I find that IF you can get your head around a method or way that actually looks and feels more like YOU, and what you want to do, then actually shifting and shaping for the future feels a lot better, and you build a better business too.

- - -

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in value propositions, the product eco-system sitting inside brand strategies.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work, and spends the majority of her time running her group programme, teaching micro businesses how to transform their expertise into a moment-building brand machines.

To help me unpack this topic, I’ve invited Alison O’Leary to join me. Ali is a Career Coach specialising in career change to facilitate life change.

- - -

𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:

Ali hails from an impressive corporate background working for over 20 years in London in the Communications and Marcoms industries.

Today she runs her own life coaching business, www.livetrue.co.uk, specialising in career change to facilitate life change. She is an ‘Ideal Life’ advocate and the designer of the Work Wonderland™ process, her own proprietary way of helping people to place their unique strengths, gifts and passions at the heart of their decision-making and planning.

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in value propositions, the product eco-system sitting inside brand strategies.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work, and spends the majority of her time running her group programme, teaching micro businesses how to transform their expertise into a moment-building brand machines.

I also explain why the show is for micro businesses, who I identify those people as and what I have experienced their particular, unique challenges to be. More in-depth conversations and discussions on their challenges is what we dig into, in the show.

___________________

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in value propositions, the product eco-system sitting inside brand strategies.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work, and spends the majority of her time running her group programme, teaching micro businesses how to transform their expertise into a moment-building brand machines.

__________________

All episodes are video recorded, so you can watch them on the website show notes, or on YouTube.