<?xml version="1.0" encoding="UTF-8"?><?xml-stylesheet href="https://feeds.captivate.fm/style.xsl" type="text/xsl"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:podcast="https://podcastindex.org/namespace/1.0"><channel><atom:link href="https://feeds.captivate.fm/the-branding-laboratory/" rel="self" type="application/rss+xml"/><title><![CDATA[The Branding Laboratory]]></title><podcast:guid>5e4f7030-5e4c-5873-9bc7-094c436d1889</podcast:guid><lastBuildDate>Mon, 02 Mar 2026 13:59:57 +0000</lastBuildDate><generator>Captivate.fm</generator><language><![CDATA[en]]></language><copyright><![CDATA[Copyright 2026 Deevo Tindall]]></copyright><managingEditor>Deevo Tindall</managingEditor><itunes:summary><![CDATA[Are you a CEO, entrepreneur, or solopreneur with a drive to build a distinctive brand that resonates with your audience? Are you an industry influencer who understands the importance of authenticity and compelling storytelling in shaping your digital footprint? The Business Branding Laboratory is the podcast for you!

Every episode of The Branding Laboratory offers a blend of theory and practice, making complex branding strategies accessible and actionable. We delve into the essence of innovative leadership—unpacking how successful leaders integrate their personal values with their professional objectives to create compelling, authentic brands. Our discussions center around the vital role of creativity in leadership and the transformative power of genuine human connections.

Think you'd be a great guest on the show? Apply at https://thebrandstoryteller.com/podcast-applyhere/]]></itunes:summary><image><url>https://artwork.captivate.fm/b694f98d-dc0c-4e8e-926c-398a21180bd8/q5Tztz3_Ia6l4TlO0JbrGZF1.jpg</url><title>The Branding Laboratory</title><link><![CDATA[https://the-branding-laboratory.captivate.fm]]></link></image><itunes:image href="https://artwork.captivate.fm/b694f98d-dc0c-4e8e-926c-398a21180bd8/q5Tztz3_Ia6l4TlO0JbrGZF1.jpg"/><itunes:owner><itunes:name>Deevo Tindall</itunes:name></itunes:owner><itunes:author>Deevo Tindall</itunes:author><description>Are you a CEO, entrepreneur, or solopreneur with a drive to build a distinctive brand that resonates with your audience? Are you an industry influencer who understands the importance of authenticity and compelling storytelling in shaping your digital footprint? The Business Branding Laboratory is the podcast for you!

Every episode of The Branding Laboratory offers a blend of theory and practice, making complex branding strategies accessible and actionable. We delve into the essence of innovative leadership—unpacking how successful leaders integrate their personal values with their professional objectives to create compelling, authentic brands. Our discussions center around the vital role of creativity in leadership and the transformative power of genuine human connections.

Think you&apos;d be a great guest on the show? Apply at https://thebrandstoryteller.com/podcast-applyhere/</description><link>https://the-branding-laboratory.captivate.fm</link><atom:link href="https://pubsubhubbub.appspot.com" rel="hub"/><itunes:explicit>false</itunes:explicit><itunes:type>episodic</itunes:type><itunes:category text="Business"></itunes:category><itunes:category text="Business"><itunes:category text="Entrepreneurship"/></itunes:category><itunes:category text="Business"><itunes:category text="Marketing"/></itunes:category><podcast:locked>no</podcast:locked><podcast:medium>podcast</podcast:medium><item><title>To Scale a Business, You Need a 40,000-Foot Perspective with Charlie Sells</title><itunes:title>To Scale a Business, You Need a 40,000-Foot Perspective with Charlie Sells</itunes:title><description><![CDATA[<p>In this episode of The Branding Laboratory, host Deevo, Chief Experience Officer of The Brand Storyteller and Fusion Creative Brands, sits down with Charlie Sells, Founder of Clarity Over Everything, to explore the core principles of business growth and brand momentum. </p><p>From understanding your unique identity to cutting through complexity, Charlie shares actionable strategies for entrepreneurs who want to scale their business effectively. They discuss why a 40,000-foot perspective is essential for clarity, how to focus on what’s already working, and the difference between growing and scaling your business. </p><p>Charlie also reveals his approach to workshops, diagnostics, and authority-building strategies that help brands get unstuck and communicate clearly. Whether you’re a small business owner or a solo entrepreneur, this conversation provides valuable insights into positioning your brand, refining your message, and building momentum that lasts. Tune in to gain expert guidance from two leaders passionate about redefining how businesses grow. </p>]]></description><content:encoded><![CDATA[<p>In this episode of The Branding Laboratory, host Deevo, Chief Experience Officer of The Brand Storyteller and Fusion Creative Brands, sits down with Charlie Sells, Founder of Clarity Over Everything, to explore the core principles of business growth and brand momentum. </p><p>From understanding your unique identity to cutting through complexity, Charlie shares actionable strategies for entrepreneurs who want to scale their business effectively. They discuss why a 40,000-foot perspective is essential for clarity, how to focus on what’s already working, and the difference between growing and scaling your business. </p><p>Charlie also reveals his approach to workshops, diagnostics, and authority-building strategies that help brands get unstuck and communicate clearly. Whether you’re a small business owner or a solo entrepreneur, this conversation provides valuable insights into positioning your brand, refining your message, and building momentum that lasts. Tune in to gain expert guidance from two leaders passionate about redefining how businesses grow. </p>]]></content:encoded><link><![CDATA[https://the-branding-laboratory.captivate.fm]]></link><guid isPermaLink="false">731e7381-b5fe-4d9e-8b0e-dadb6133f079</guid><itunes:image href="https://artwork.captivate.fm/b694f98d-dc0c-4e8e-926c-398a21180bd8/q5Tztz3_Ia6l4TlO0JbrGZF1.jpg"/><pubDate>Sat, 28 Feb 2026 12:00:00 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/731e7381-b5fe-4d9e-8b0e-dadb6133f079.mp3" length="66571858" type="audio/mpeg"/><itunes:duration>34:40</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>82</itunes:episode><podcast:episode>82</podcast:episode></item><item><title>The Surprising Truth About Marketing Weakness Nobody Tells You with Aleksandra Ceho</title><itunes:title>The Surprising Truth About Marketing Weakness Nobody Tells You with Aleksandra Ceho</itunes:title><description><![CDATA[<p>In this thought-provoking episode of The Branding Laboratory, host Deevo, Chief Experience Officer of Brand Storyteller and Fusion Creative Brands, sits down with Aleksandra Ceho, Founder and Principal Astrologer of Astrologer Royale, for a powerful conversation on identity, timing, and courageous reinvention. Aleksandra shares the bold story of walking away from her career as a kinesiologist in January 2010 with no backup plan—calling it the best leap of her life. </p><p>What followed was the rise of a globally recognized astrology practice serving entrepreneurs across the United States, the United Kingdom, and Europe. Together, Deevo and Aleksandra explore the philosophy that identity is the engine behind how we lead, build, and show up in business. The discussion reframes astrology from pop-culture mysticism into a strategic decision-making tool—one historically used by royalty, military leaders, and statesmen. Aleksandra explains how natal chart analysis and planetary forecasting help founders optimize visibility, marketing, partnerships, and executive timing. </p>]]></description><content:encoded><![CDATA[<p>In this thought-provoking episode of The Branding Laboratory, host Deevo, Chief Experience Officer of Brand Storyteller and Fusion Creative Brands, sits down with Aleksandra Ceho, Founder and Principal Astrologer of Astrologer Royale, for a powerful conversation on identity, timing, and courageous reinvention. Aleksandra shares the bold story of walking away from her career as a kinesiologist in January 2010 with no backup plan—calling it the best leap of her life. </p><p>What followed was the rise of a globally recognized astrology practice serving entrepreneurs across the United States, the United Kingdom, and Europe. Together, Deevo and Aleksandra explore the philosophy that identity is the engine behind how we lead, build, and show up in business. The discussion reframes astrology from pop-culture mysticism into a strategic decision-making tool—one historically used by royalty, military leaders, and statesmen. Aleksandra explains how natal chart analysis and planetary forecasting help founders optimize visibility, marketing, partnerships, and executive timing. </p>]]></content:encoded><link><![CDATA[https://the-branding-laboratory.captivate.fm]]></link><guid isPermaLink="false">eaada078-5c6d-49f6-9029-3d3fd7bedb00</guid><itunes:image href="https://artwork.captivate.fm/b694f98d-dc0c-4e8e-926c-398a21180bd8/q5Tztz3_Ia6l4TlO0JbrGZF1.jpg"/><pubDate>Fri, 20 Feb 2026 12:00:00 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/eaada078-5c6d-49f6-9029-3d3fd7bedb00.mp3" length="67253122" type="audio/mpeg"/><itunes:duration>35:02</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>81</itunes:episode><podcast:episode>81</podcast:episode></item><item><title>This Speaker’s $7 Million Selling-from-Stage Strategy with Kat Halushka</title><itunes:title>This Speaker’s $7 Million Selling-from-Stage Strategy with Kat Halushka</itunes:title><description><![CDATA[<p>Join Deevo, Chief Experience Officer of The Brand Storyteller, on The Branding Laboratory as he sits down with Kat Halushka, business strategist and visibility expert. In this episode, they explore the powerful intersection of values, leadership, authenticity, and personal development, revealing how entrepreneurs can leverage their voice to grow their business. Kat shares her journey from Belarus to Canada and how she discovered the $7 million selling-from-stage strategy that helps entrepreneurs convert audiences into clients. They dive into the art of storytelling, building visibility, and designing systems that create predictable results without relying solely on referrals or ads. Discover the behind-the-scenes techniques of creating signature talks, understanding client beliefs, and aligning business with personal values. Perfect for leaders, founders, and creatives, this episode provides actionable insights to elevate your brand, amplify your message, and turn your expertise into measurable success. Tune in to gain practical strategies that blend The Branding Laboratory’s insights with The Brand Storyteller philosophy. </p>]]></description><content:encoded><![CDATA[<p>Join Deevo, Chief Experience Officer of The Brand Storyteller, on The Branding Laboratory as he sits down with Kat Halushka, business strategist and visibility expert. In this episode, they explore the powerful intersection of values, leadership, authenticity, and personal development, revealing how entrepreneurs can leverage their voice to grow their business. Kat shares her journey from Belarus to Canada and how she discovered the $7 million selling-from-stage strategy that helps entrepreneurs convert audiences into clients. They dive into the art of storytelling, building visibility, and designing systems that create predictable results without relying solely on referrals or ads. Discover the behind-the-scenes techniques of creating signature talks, understanding client beliefs, and aligning business with personal values. Perfect for leaders, founders, and creatives, this episode provides actionable insights to elevate your brand, amplify your message, and turn your expertise into measurable success. Tune in to gain practical strategies that blend The Branding Laboratory’s insights with The Brand Storyteller philosophy. </p>]]></content:encoded><link><![CDATA[https://the-branding-laboratory.captivate.fm]]></link><guid isPermaLink="false">740633f7-6767-46ac-828c-a03e22a2a094</guid><itunes:image href="https://artwork.captivate.fm/b694f98d-dc0c-4e8e-926c-398a21180bd8/q5Tztz3_Ia6l4TlO0JbrGZF1.jpg"/><pubDate>Fri, 13 Feb 2026 12:00:00 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/740633f7-6767-46ac-828c-a03e22a2a094.mp3" length="113996002" type="audio/mpeg"/><itunes:duration>59:22</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>80</itunes:episode><podcast:episode>80</podcast:episode></item><item><title>When Job Descriptions Read Like Ransom Notes with Mark Wojcik</title><itunes:title>When Job Descriptions Read Like Ransom Notes with Mark Wojcik</itunes:title><description><![CDATA[<p>n this episode of The Branding Laboratory, host Deevo, Chief Experience Officer at The Brand Storyteller, sits down with Mark Wojcik, Founder and CEO of The Wojcik Group and a veteran talent acquisition strategist. </p><p>Together, they explore why human connection continues to outperform automation in recruiting and leadership, even in an AI-driven world. Mark shares hard-earned insights from his journey through sales failure, recruiting disruption, and leadership growth. </p><p>The conversation challenges common hiring myths, examines the real cost of misalignment, and reveals why authentic, human-centered experiences remain the foundation of strong brands, cultures, and sustainable business success. 💡 I</p>]]></description><content:encoded><![CDATA[<p>n this episode of The Branding Laboratory, host Deevo, Chief Experience Officer at The Brand Storyteller, sits down with Mark Wojcik, Founder and CEO of The Wojcik Group and a veteran talent acquisition strategist. </p><p>Together, they explore why human connection continues to outperform automation in recruiting and leadership, even in an AI-driven world. Mark shares hard-earned insights from his journey through sales failure, recruiting disruption, and leadership growth. </p><p>The conversation challenges common hiring myths, examines the real cost of misalignment, and reveals why authentic, human-centered experiences remain the foundation of strong brands, cultures, and sustainable business success. 💡 I</p>]]></content:encoded><link><![CDATA[https://the-branding-laboratory.captivate.fm]]></link><guid isPermaLink="false">ed66378e-a11f-4c79-bdd4-f9e96e8ea5b1</guid><itunes:image href="https://artwork.captivate.fm/b694f98d-dc0c-4e8e-926c-398a21180bd8/q5Tztz3_Ia6l4TlO0JbrGZF1.jpg"/><pubDate>Thu, 29 Jan 2026 12:00:00 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/ed66378e-a11f-4c79-bdd4-f9e96e8ea5b1.mp3" length="125252508" type="audio/mpeg"/><itunes:duration>01:05:14</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>79</itunes:episode><podcast:episode>79</podcast:episode></item><item><title>Why My Business Took Off When I Stopped Selling Hard with Cam Beaudoin</title><itunes:title>Why My Business Took Off When I Stopped Selling Hard with Cam Beaudoin</itunes:title><description><![CDATA[<p>In this episode, Chief Experience Officer Deevo of The Brand Storyteller sits down with Cam Beaudoin, Founder of The Frequent Speaker &amp; Accessibility Consultant to unpack how to build a personal brand that is rooted not just in visibility, but in truth, values, and lived experience. This conversation goes beyond tactics and titles—diving into the emotional and strategic realities behind modern entrepreneurship, public speaking, and brand building. </p><p>Cam Beaudoin shares his journey from IBM technologist to global speaker and founder, including one of his darkest business moments: firing his entire team and rebuilding from the ground up. Together, they explore why personal branding today is less about logos and certifications and more about trust, proof, self-awareness, and service. Deevo guides the discussion through themes of identity, values, courage, and responsibility—showing how sustainable business growth happens when human integrity and professional alignment meet. This episode is a must-listen for founders, speakers, and creators who want to grow their business without losing their humanity.</p>]]></description><content:encoded><![CDATA[<p>In this episode, Chief Experience Officer Deevo of The Brand Storyteller sits down with Cam Beaudoin, Founder of The Frequent Speaker &amp; Accessibility Consultant to unpack how to build a personal brand that is rooted not just in visibility, but in truth, values, and lived experience. This conversation goes beyond tactics and titles—diving into the emotional and strategic realities behind modern entrepreneurship, public speaking, and brand building. </p><p>Cam Beaudoin shares his journey from IBM technologist to global speaker and founder, including one of his darkest business moments: firing his entire team and rebuilding from the ground up. Together, they explore why personal branding today is less about logos and certifications and more about trust, proof, self-awareness, and service. Deevo guides the discussion through themes of identity, values, courage, and responsibility—showing how sustainable business growth happens when human integrity and professional alignment meet. This episode is a must-listen for founders, speakers, and creators who want to grow their business without losing their humanity.</p>]]></content:encoded><link><![CDATA[https://the-branding-laboratory.captivate.fm]]></link><guid isPermaLink="false">439d6fd5-a835-4379-8e0c-72bd1cfacabe</guid><itunes:image href="https://artwork.captivate.fm/b694f98d-dc0c-4e8e-926c-398a21180bd8/q5Tztz3_Ia6l4TlO0JbrGZF1.jpg"/><pubDate>Thu, 22 Jan 2026 12:00:00 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/439d6fd5-a835-4379-8e0c-72bd1cfacabe.mp3" length="106722685" type="audio/mpeg"/><itunes:duration>55:35</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>78</itunes:episode><podcast:episode>78</podcast:episode></item><item><title>You Can’t Scale What You Haven’t Faced with Lidia &quot;Axe&quot; Chmel</title><itunes:title>You Can’t Scale What You Haven’t Faced with Lidia &quot;Axe&quot; Chmel</itunes:title><description><![CDATA[<p>Most people think growth problems are about strategy, tactics, or effort.</p><p>They’re not.</p><p>In this conversation with <strong>Lidia Axe</strong>, we talk about the part of business most people avoid looking at — the story underneath it. The patterns you keep repeating. The ceilings you keep hitting. The way your past quietly shapes how you show up as a leader, a creator, and a business owner.</p><p><br></p><p>Your business isn’t separate from you. It’s a reflection of how you think, what you believe, and how you’ve learned to move through the world. From how you handle money, to how you deal with visibility, conflict, and success — it all shows up in your work.</p><p><br></p><p>We dig into why so many smart, capable people feel stuck even when they’re doing “everything right,” how early experiences shape our relationship with growth, and why self-awareness isn’t a soft skill — it’s a competitive advantage.</p><p><br></p><p>This episode isn’t about hustle, hacks, or shortcuts. It’s about building something that actually fits who you are, instead of forcing yourself into a version of success that drains you.</p><p><br></p><p>If you’ve ever felt burned out, stuck, or like you’re running into the same problems on repeat, this conversation will help you see why — and what to do differently.</p>]]></description><content:encoded><![CDATA[<p>Most people think growth problems are about strategy, tactics, or effort.</p><p>They’re not.</p><p>In this conversation with <strong>Lidia Axe</strong>, we talk about the part of business most people avoid looking at — the story underneath it. The patterns you keep repeating. The ceilings you keep hitting. The way your past quietly shapes how you show up as a leader, a creator, and a business owner.</p><p><br></p><p>Your business isn’t separate from you. It’s a reflection of how you think, what you believe, and how you’ve learned to move through the world. From how you handle money, to how you deal with visibility, conflict, and success — it all shows up in your work.</p><p><br></p><p>We dig into why so many smart, capable people feel stuck even when they’re doing “everything right,” how early experiences shape our relationship with growth, and why self-awareness isn’t a soft skill — it’s a competitive advantage.</p><p><br></p><p>This episode isn’t about hustle, hacks, or shortcuts. It’s about building something that actually fits who you are, instead of forcing yourself into a version of success that drains you.</p><p><br></p><p>If you’ve ever felt burned out, stuck, or like you’re running into the same problems on repeat, this conversation will help you see why — and what to do differently.</p>]]></content:encoded><link><![CDATA[https://the-branding-laboratory.captivate.fm]]></link><guid isPermaLink="false">ce56788b-ac69-488e-8181-cdca290362da</guid><itunes:image href="https://artwork.captivate.fm/b694f98d-dc0c-4e8e-926c-398a21180bd8/q5Tztz3_Ia6l4TlO0JbrGZF1.jpg"/><pubDate>Thu, 22 Jan 2026 12:00:00 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/ce56788b-ac69-488e-8181-cdca290362da.mp3" length="39325930" type="audio/mpeg"/><itunes:duration>20:29</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>77</itunes:episode><podcast:episode>77</podcast:episode></item><item><title>How Ordinary Entrepreneurs Become Influential Leaders with Hollis Carter</title><itunes:title>How Ordinary Entrepreneurs Become Influential Leaders with Hollis Carter</itunes:title><description><![CDATA[<p>In this episode of The Branding Laboratory, host Deevo (Chief Experience Officer for The Brand Storyteller) sits down with Hollis Carter, the visionary CEO and co-founder of Baby Bathwater Institute. Moving beyond the rigid structures of traditional corporate leadership, Hollis shares his unique journey as a lifelong entrepreneur who turned a "scratch-your-own-itch" experiment into an elite, one-of-a-kind community for high-level founders. The conversation dives deep into the philosophy of "bettering over biggering," exploring how to break free from uninspiring systems to foster genuine human connection. </p><p>Hollis explains the importance of "manufacturing serendipity" and why the most valuable business breakthroughs often happen in the lobby—not the conference room. Whether you are navigating the lonely "grow and scale" phase of business or looking to reignite your professional passion, this episode offers a raw look at building a brand rooted in integrity, competitive giving, and impactful leadership.</p>]]></description><content:encoded><![CDATA[<p>In this episode of The Branding Laboratory, host Deevo (Chief Experience Officer for The Brand Storyteller) sits down with Hollis Carter, the visionary CEO and co-founder of Baby Bathwater Institute. Moving beyond the rigid structures of traditional corporate leadership, Hollis shares his unique journey as a lifelong entrepreneur who turned a "scratch-your-own-itch" experiment into an elite, one-of-a-kind community for high-level founders. The conversation dives deep into the philosophy of "bettering over biggering," exploring how to break free from uninspiring systems to foster genuine human connection. </p><p>Hollis explains the importance of "manufacturing serendipity" and why the most valuable business breakthroughs often happen in the lobby—not the conference room. Whether you are navigating the lonely "grow and scale" phase of business or looking to reignite your professional passion, this episode offers a raw look at building a brand rooted in integrity, competitive giving, and impactful leadership.</p>]]></content:encoded><link><![CDATA[https://the-branding-laboratory.captivate.fm]]></link><guid isPermaLink="false">bb04742a-4d78-447d-b36d-a624e5285d0d</guid><itunes:image href="https://artwork.captivate.fm/b694f98d-dc0c-4e8e-926c-398a21180bd8/q5Tztz3_Ia6l4TlO0JbrGZF1.jpg"/><pubDate>Thu, 08 Jan 2026 10:00:00 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/bb04742a-4d78-447d-b36d-a624e5285d0d.mp3" length="126848256" type="audio/mpeg"/><itunes:duration>01:06:04</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>76</itunes:episode><podcast:episode>76</podcast:episode></item><item><title>What People Say About You After You Leave the Room with Reggie Gaither</title><itunes:title>What People Say About You After You Leave the Room with Reggie Gaither</itunes:title><description><![CDATA[<p>In this insightful episode, Deevo sits down with Reggie Gaither, Senior Vice President at Southern First Bank and a master of relationship-driven leadership. With over twenty years of experience in commercial banking, Reggie reveals how he successfully integrates his authentic self into a corporate environment. </p><p>As a brand storyteller, Deevo guides the conversation through the nuances of building trust, the power of a "connector" mindset, and why personal integrity is the ultimate currency in business. Whether you are a founder or a corporate leader, this episode provides a masterclass on how to show up in the world with purpose and poise. </p>]]></description><content:encoded><![CDATA[<p>In this insightful episode, Deevo sits down with Reggie Gaither, Senior Vice President at Southern First Bank and a master of relationship-driven leadership. With over twenty years of experience in commercial banking, Reggie reveals how he successfully integrates his authentic self into a corporate environment. </p><p>As a brand storyteller, Deevo guides the conversation through the nuances of building trust, the power of a "connector" mindset, and why personal integrity is the ultimate currency in business. Whether you are a founder or a corporate leader, this episode provides a masterclass on how to show up in the world with purpose and poise. </p>]]></content:encoded><link><![CDATA[https://the-branding-laboratory.captivate.fm]]></link><guid isPermaLink="false">a87af7a9-72eb-468c-a315-bcb7a0680fd3</guid><itunes:image href="https://artwork.captivate.fm/b694f98d-dc0c-4e8e-926c-398a21180bd8/q5Tztz3_Ia6l4TlO0JbrGZF1.jpg"/><pubDate>Thu, 01 Jan 2026 12:00:00 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/a87af7a9-72eb-468c-a315-bcb7a0680fd3.mp3" length="71344112" type="audio/mpeg"/><itunes:duration>37:09</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>75</itunes:episode><podcast:episode>75</podcast:episode></item><item><title>From American Idol Star to Business Powerhouse with Kim Walsh &amp; Justin Guarini</title><itunes:title>From American Idol Star to Business Powerhouse with Kim Walsh &amp; Justin Guarini</itunes:title><description><![CDATA[<p>In this episode of The Branding Laboratory, host Deevo, Chief Experience Officer for The Brand Storyteller, sits down with dynamic founders Justin Guarini and Kim Walsh Phillips of the Elite Speakers Network. </p><p>The conversation explores their transition from the heights of Broadway and marketing agency success to creating a powerhouse business that turns speakers into high-earning authorities. They dive into the "easy yes" offer strategy, the mindset shift required for entrepreneurial scaling, and the importance of performance-driven messaging. This episode serves as a masterclass for anyone looking to unlock their speaking potential and build an influential, profit-generating personal brand.</p>]]></description><content:encoded><![CDATA[<p>In this episode of The Branding Laboratory, host Deevo, Chief Experience Officer for The Brand Storyteller, sits down with dynamic founders Justin Guarini and Kim Walsh Phillips of the Elite Speakers Network. </p><p>The conversation explores their transition from the heights of Broadway and marketing agency success to creating a powerhouse business that turns speakers into high-earning authorities. They dive into the "easy yes" offer strategy, the mindset shift required for entrepreneurial scaling, and the importance of performance-driven messaging. This episode serves as a masterclass for anyone looking to unlock their speaking potential and build an influential, profit-generating personal brand.</p>]]></content:encoded><link><![CDATA[https://the-branding-laboratory.captivate.fm]]></link><guid isPermaLink="false">3891ca9f-3019-41e9-a053-cac147592a4f</guid><itunes:image href="https://artwork.captivate.fm/b694f98d-dc0c-4e8e-926c-398a21180bd8/q5Tztz3_Ia6l4TlO0JbrGZF1.jpg"/><pubDate>Thu, 25 Dec 2025 10:45:00 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/3891ca9f-3019-41e9-a053-cac147592a4f.mp3" length="134436731" type="audio/mpeg"/><itunes:duration>01:10:01</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>74</itunes:episode><podcast:episode>74</podcast:episode></item><item><title>Why Humor Can Change Your LIFE with Kim Coleman</title><itunes:title>Why Humor Can Change Your LIFE with Kim Coleman</itunes:title><description><![CDATA[<p>In this episode of The Branding Laboratory, host Deevo sits down with Kim Coleman, a professional comedian, speaker, and certified Laughter Yoga facilitator. The conversation moves beyond the stage to explore how laughter serves as a vital tool for healing and resilience. Kim opens up about her journey through a challenging divorce, describing it as a "dark season" that eventually forced her toward self-awareness and personal transformation.</p><p>The duo discusses the concept of observational comedy and the power of vulnerability, highlighting how humor can break down walls and connect people in leadership and business. Kim explains the origins of her work in Laughter Yoga, a practice she discovered during a period of personal silence, and how it helped her rediscover joy. From acting in country music videos to teaching theater, Kim’s story is a testament to embracing one's authentic self. It is an insightful dialogue on finding the "pluses" in life’s setbacks.</p>]]></description><content:encoded><![CDATA[<p>In this episode of The Branding Laboratory, host Deevo sits down with Kim Coleman, a professional comedian, speaker, and certified Laughter Yoga facilitator. The conversation moves beyond the stage to explore how laughter serves as a vital tool for healing and resilience. Kim opens up about her journey through a challenging divorce, describing it as a "dark season" that eventually forced her toward self-awareness and personal transformation.</p><p>The duo discusses the concept of observational comedy and the power of vulnerability, highlighting how humor can break down walls and connect people in leadership and business. Kim explains the origins of her work in Laughter Yoga, a practice she discovered during a period of personal silence, and how it helped her rediscover joy. From acting in country music videos to teaching theater, Kim’s story is a testament to embracing one's authentic self. It is an insightful dialogue on finding the "pluses" in life’s setbacks.</p>]]></content:encoded><link><![CDATA[https://the-branding-laboratory.captivate.fm]]></link><guid isPermaLink="false">7ee13def-e941-4546-a329-902f3d9b8441</guid><itunes:image href="https://artwork.captivate.fm/b694f98d-dc0c-4e8e-926c-398a21180bd8/q5Tztz3_Ia6l4TlO0JbrGZF1.jpg"/><pubDate>Thu, 18 Dec 2025 09:00:00 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/7ee13def-e941-4546-a329-902f3d9b8441.mp3" length="82586379" type="audio/mpeg"/><itunes:duration>43:01</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>73</itunes:episode><podcast:episode>73</podcast:episode></item><item><title>The BEST Business Advice For Rapid Success with Dr. Austin Zelan</title><itunes:title>The BEST Business Advice For Rapid Success with Dr. Austin Zelan</itunes:title><description><![CDATA[<p>This episode of The Branding Laboratory features host Deevo, Chief Experience Officer for The Brand Storyteller and Fusion Creative brands, in a fascinating conversation with Dr. Austin Zelan, a highly successful 27-year-old entrepreneur.</p><p>Austin, known for his meteoric rise, tackles the core challenge faced by many creatives: balancing innovation and discipline within structured business systems. He argues that processes don't hinder creativity; they provide the freedom to innovate, knowing that foundational tasks are covered.</p><p>👉 Ready to unlock your creative potential? Tune in now to learn Dr. Zelan secret formula for using systems to fuel, not frustrate, your innovation.</p><p><br></p><p>💡 In this episode you will hear:</p><p><br></p><p>1. Systems and processes allow you the freedom to innovate.</p><p>2. The lack of seeing the impact of my work.</p><p>3. You have nothing to lose... option except to succeed.</p><p>4. I would take a little nap before heading to work. Very crazy schedule.</p><p>5. I learned how to pivot at the right time.</p><p>6. I want to diversify very aggressively at the beginning.</p><p>7. I want to create freedom, not create more jobs for myself.</p><p>8. Must have a solid product, solid operator, opportunity for growth.</p><p>9. The most successful people are the ones that are willing to take risks.</p>]]></description><content:encoded><![CDATA[<p>This episode of The Branding Laboratory features host Deevo, Chief Experience Officer for The Brand Storyteller and Fusion Creative brands, in a fascinating conversation with Dr. Austin Zelan, a highly successful 27-year-old entrepreneur.</p><p>Austin, known for his meteoric rise, tackles the core challenge faced by many creatives: balancing innovation and discipline within structured business systems. He argues that processes don't hinder creativity; they provide the freedom to innovate, knowing that foundational tasks are covered.</p><p>👉 Ready to unlock your creative potential? Tune in now to learn Dr. Zelan secret formula for using systems to fuel, not frustrate, your innovation.</p><p><br></p><p>💡 In this episode you will hear:</p><p><br></p><p>1. Systems and processes allow you the freedom to innovate.</p><p>2. The lack of seeing the impact of my work.</p><p>3. You have nothing to lose... option except to succeed.</p><p>4. I would take a little nap before heading to work. Very crazy schedule.</p><p>5. I learned how to pivot at the right time.</p><p>6. I want to diversify very aggressively at the beginning.</p><p>7. I want to create freedom, not create more jobs for myself.</p><p>8. Must have a solid product, solid operator, opportunity for growth.</p><p>9. The most successful people are the ones that are willing to take risks.</p>]]></content:encoded><link><![CDATA[https://the-branding-laboratory.captivate.fm]]></link><guid isPermaLink="false">339de6e1-03a6-47d2-8201-8ee485d6e237</guid><itunes:image href="https://artwork.captivate.fm/b694f98d-dc0c-4e8e-926c-398a21180bd8/q5Tztz3_Ia6l4TlO0JbrGZF1.jpg"/><pubDate>Thu, 11 Dec 2025 08:45:00 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/339de6e1-03a6-47d2-8201-8ee485d6e237.mp3" length="107433226" type="audio/mpeg"/><itunes:duration>55:57</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>72</itunes:episode><podcast:episode>72</podcast:episode></item><item><title>How to Grow Your Business From Lead Quantity to Trust and Quality with Jason Wright</title><itunes:title>How to Grow Your Business From Lead Quantity to Trust and Quality with Jason Wright</itunes:title><description><![CDATA[<p>This episode of The Branding Laboratory, hosted by Deevo, Chief Experience Officer for The Brand Storyteller, dives deep into building authentic, high-quality business relationships over simply chasing high volume. Devo and his guest, digital marketing architect Jason Wright, founder of Intentionally Inspirational, discuss the philosophy that trust is a system, not a tactic.</p><p>Jason advocates for a "quality over quantity" approach, emphasizing that one relationship can change your life and business. He details his work helping high-ticket service-based entrepreneurs and coaches optimize their systems—specifically the back end of their funnels, CRMs, and lead nurturing.</p>]]></description><content:encoded><![CDATA[<p>This episode of The Branding Laboratory, hosted by Deevo, Chief Experience Officer for The Brand Storyteller, dives deep into building authentic, high-quality business relationships over simply chasing high volume. Devo and his guest, digital marketing architect Jason Wright, founder of Intentionally Inspirational, discuss the philosophy that trust is a system, not a tactic.</p><p>Jason advocates for a "quality over quantity" approach, emphasizing that one relationship can change your life and business. He details his work helping high-ticket service-based entrepreneurs and coaches optimize their systems—specifically the back end of their funnels, CRMs, and lead nurturing.</p>]]></content:encoded><link><![CDATA[https://the-branding-laboratory.captivate.fm]]></link><guid isPermaLink="false">20ce613b-f061-453b-a762-8c198e464232</guid><itunes:image href="https://artwork.captivate.fm/b694f98d-dc0c-4e8e-926c-398a21180bd8/q5Tztz3_Ia6l4TlO0JbrGZF1.jpg"/><pubDate>Thu, 04 Dec 2025 10:15:00 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/20ce613b-f061-453b-a762-8c198e464232.mp3" length="116897488" type="audio/mpeg"/><itunes:duration>01:00:53</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>71</itunes:episode><podcast:episode>71</podcast:episode></item><item><title>How To Build Effective Marketing in Business with Hannah Balliet</title><itunes:title>How To Build Effective Marketing in Business with Hannah Balliet</itunes:title><description><![CDATA[<p>In this episode of The Branding Laboratory, host Deevo sits down with Hannah Balliet of Ugly Mug Marketing to dismantle the modern obsession with vanity metrics. They explore a hard truth: why clarity must always precede creativity, and how businesses burn cash by launching ads before nailing their brand messaging.</p><p>Hannah reveals why beautiful design means nothing without robust backend sales systems and follow-up processes to support it. Whether you’re a solopreneur or scaling an agency, this conversation challenges you to stop polishing the aesthetics and start optimizing for results. Tune in to learn how to build a brand foundation that doesn't just look good—it works.</p><p>💡 In this episode you will hear:</p><p>1. Results over everything else" defines marketing success.</p><p>2. Draw a line back to dollars in your business.</p><p>3. The stories we tell are the brands we build.</p><p>4. What makes an effective website an effective website?</p><p>5. When you try to talk to everybody, you end up talking to nobody.</p><p>6. Your brand messaging should come before anything else.</p><p>7. Sales processes and systems handle the amount of leads.</p>]]></description><content:encoded><![CDATA[<p>In this episode of The Branding Laboratory, host Deevo sits down with Hannah Balliet of Ugly Mug Marketing to dismantle the modern obsession with vanity metrics. They explore a hard truth: why clarity must always precede creativity, and how businesses burn cash by launching ads before nailing their brand messaging.</p><p>Hannah reveals why beautiful design means nothing without robust backend sales systems and follow-up processes to support it. Whether you’re a solopreneur or scaling an agency, this conversation challenges you to stop polishing the aesthetics and start optimizing for results. Tune in to learn how to build a brand foundation that doesn't just look good—it works.</p><p>💡 In this episode you will hear:</p><p>1. Results over everything else" defines marketing success.</p><p>2. Draw a line back to dollars in your business.</p><p>3. The stories we tell are the brands we build.</p><p>4. What makes an effective website an effective website?</p><p>5. When you try to talk to everybody, you end up talking to nobody.</p><p>6. Your brand messaging should come before anything else.</p><p>7. Sales processes and systems handle the amount of leads.</p>]]></content:encoded><link><![CDATA[https://the-branding-laboratory.captivate.fm]]></link><guid isPermaLink="false">394d6ec0-1593-4a0c-9e2e-0747200d6b7d</guid><itunes:image href="https://artwork.captivate.fm/b694f98d-dc0c-4e8e-926c-398a21180bd8/q5Tztz3_Ia6l4TlO0JbrGZF1.jpg"/><pubDate>Thu, 27 Nov 2025 12:00:00 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/394d6ec0-1593-4a0c-9e2e-0747200d6b7d.mp3" length="118778302" type="audio/mpeg"/><itunes:duration>01:01:52</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>70</itunes:episode><podcast:episode>70</podcast:episode></item><item><title>Modernizing Business Ops: Workday Ninja&apos;s Alane Boyd Shares Insight</title><itunes:title>Modernizing Business Ops: Workday Ninja&apos;s Alane Boyd Shares Insight</itunes:title><description><![CDATA[<p>Welcome to The Branding Laboratory! Host Deevo, Chief Experience Officer for The Brand Storyteller and a master photographer/serial entrepreneur, dives deep with Alane Boyd, co-founder of Workday Ninja and Arvo. </p><p>This episode explores the critical shift in modern marketing, demanding a strong personal brand united with the company brand, and the challenges of sales in the post-radio, social-media-saturated era.</p><p><br></p><p>Alane, a powerhouse in business modernization, shares her journey from selling a social media agency to launching Workday Ninja (services) and Arvo (knowledge-base software). </p><p><br></p><p>The core discussion centers on systematizing operational processes—not to stifle creativity, but to create consistency, boost employee happiness, and maintain client lifetime value. They discuss Workday Ninja’s monthly subscription model for process creation and Arvo's solution for engaging, skimmable documentation. This is a no-BS exploration of blending organizational structure with creative freedom to build truly resilient and soulful brands.</p><p><br></p><p>Modernizing Business Ops: Workday Ninja's Alane Boyd Shares Insight</p><p><br></p><p>💡 In this episode you will hear:</p><p>1. You need to have your company brand and your personal brand.</p><p>2. Taking those tedious parts out of the day to day.</p><p>3. What's the company way? And let's have a process.</p><p>4. I'm convinced there's no such thing as retirement for entrepreneurs.</p><p>5. We can't see our own label most of the time.</p><p>6. Don't over process things because we need creatives.</p>]]></description><content:encoded><![CDATA[<p>Welcome to The Branding Laboratory! Host Deevo, Chief Experience Officer for The Brand Storyteller and a master photographer/serial entrepreneur, dives deep with Alane Boyd, co-founder of Workday Ninja and Arvo. </p><p>This episode explores the critical shift in modern marketing, demanding a strong personal brand united with the company brand, and the challenges of sales in the post-radio, social-media-saturated era.</p><p><br></p><p>Alane, a powerhouse in business modernization, shares her journey from selling a social media agency to launching Workday Ninja (services) and Arvo (knowledge-base software). </p><p><br></p><p>The core discussion centers on systematizing operational processes—not to stifle creativity, but to create consistency, boost employee happiness, and maintain client lifetime value. They discuss Workday Ninja’s monthly subscription model for process creation and Arvo's solution for engaging, skimmable documentation. This is a no-BS exploration of blending organizational structure with creative freedom to build truly resilient and soulful brands.</p><p><br></p><p>Modernizing Business Ops: Workday Ninja's Alane Boyd Shares Insight</p><p><br></p><p>💡 In this episode you will hear:</p><p>1. You need to have your company brand and your personal brand.</p><p>2. Taking those tedious parts out of the day to day.</p><p>3. What's the company way? And let's have a process.</p><p>4. I'm convinced there's no such thing as retirement for entrepreneurs.</p><p>5. We can't see our own label most of the time.</p><p>6. Don't over process things because we need creatives.</p>]]></content:encoded><link><![CDATA[https://the-branding-laboratory.captivate.fm]]></link><guid isPermaLink="false">91ce04a6-5671-47be-98be-f8ac71d878e9</guid><itunes:image href="https://artwork.captivate.fm/b694f98d-dc0c-4e8e-926c-398a21180bd8/q5Tztz3_Ia6l4TlO0JbrGZF1.jpg"/><pubDate>Thu, 20 Nov 2025 12:00:00 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/91ce04a6-5671-47be-98be-f8ac71d878e9.mp3" length="97780871" type="audio/mpeg"/><itunes:duration>50:56</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>69</itunes:episode><podcast:episode>69</podcast:episode></item><item><title>How Lee Black Turns Purpose Into Impact</title><itunes:title>How Lee Black Turns Purpose Into Impact</itunes:title><description><![CDATA[<p>Welcome to The Branding Laboratory, where host Deevo speaks with Lee Black about building a business driven by genuine purpose, especially within the challenging mental health and substance abuse (SUD) industry.</p><p>Lee, who tragically lost loved ones to addiction, realized that many successful businesses "look successful, but somehow they feel hollow" . This drove him to open a substance abuse and mental health facility in Charlotte. When asked when marketing stopped being about "clicks and data and conversions and really start being about saving other people's lives" , Lee responded with a powerful shift in perspective: "I can shift it from a client to and put a face to it, put a family to it, put a story to it" .</p><p><br></p><p>💡 In this episode you will hear:</p><p>1. Most people don't really have any idea why they're doing any of the things that they're doing.</p><p>2. We always know. I mean, we do a lot with with veterans and 22 veterans, you know, commit suicide every day.</p><p>3. Every single successful business person... never became successful doing what they started out to. There was always a pivot at some point.</p><p> 4. People assume everyone in the marketing world around SUD and mental health is a scumbag chasing profit over people.</p><p>5. It's not an individual you're targeting. it's a family member or a loved one.</p><p>6. Lee's refusal of a corrupt, $150,000/month client because "I just can't do that.</p><p>7. Lee’s company is built on "business, soul, integrity, and community" , proving that ethical marketing can achieve genuine, life-saving results.</p>]]></description><content:encoded><![CDATA[<p>Welcome to The Branding Laboratory, where host Deevo speaks with Lee Black about building a business driven by genuine purpose, especially within the challenging mental health and substance abuse (SUD) industry.</p><p>Lee, who tragically lost loved ones to addiction, realized that many successful businesses "look successful, but somehow they feel hollow" . This drove him to open a substance abuse and mental health facility in Charlotte. When asked when marketing stopped being about "clicks and data and conversions and really start being about saving other people's lives" , Lee responded with a powerful shift in perspective: "I can shift it from a client to and put a face to it, put a family to it, put a story to it" .</p><p><br></p><p>💡 In this episode you will hear:</p><p>1. Most people don't really have any idea why they're doing any of the things that they're doing.</p><p>2. We always know. I mean, we do a lot with with veterans and 22 veterans, you know, commit suicide every day.</p><p>3. Every single successful business person... never became successful doing what they started out to. There was always a pivot at some point.</p><p> 4. People assume everyone in the marketing world around SUD and mental health is a scumbag chasing profit over people.</p><p>5. It's not an individual you're targeting. it's a family member or a loved one.</p><p>6. Lee's refusal of a corrupt, $150,000/month client because "I just can't do that.</p><p>7. Lee’s company is built on "business, soul, integrity, and community" , proving that ethical marketing can achieve genuine, life-saving results.</p>]]></content:encoded><link><![CDATA[https://the-branding-laboratory.captivate.fm]]></link><guid isPermaLink="false">81e2cd43-717d-4fe4-b83d-2129b4945eea</guid><itunes:image href="https://artwork.captivate.fm/b694f98d-dc0c-4e8e-926c-398a21180bd8/q5Tztz3_Ia6l4TlO0JbrGZF1.jpg"/><pubDate>Thu, 13 Nov 2025 12:00:00 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/81e2cd43-717d-4fe4-b83d-2129b4945eea.mp3" length="105580825" type="audio/mpeg"/><itunes:duration>54:59</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>68</itunes:episode><podcast:episode>68</podcast:episode></item><item><title>Dr. Christiane Schroeter Shares Ways to Grow Your Business FAST</title><itunes:title>Dr. Christiane Schroeter Shares Ways to Grow Your Business FAST</itunes:title><description><![CDATA[<p>The Branding Laboratory: Dr  Christiane Schroeter on multiplayer brands, scaling growth, and aligning brand strategy with performance marketing. </p><p>Dive into "The Branding Laboratory" with host Deevo and special guest Dr  Christiane Schroeter, founder of backstory and creator of the Multiplayer Brand concept. </p><p>This episode goes beyond surface-level "better branding" to explore how enterprises can achieve real impact and scalable growth. Dr  Christiane his journey from marketing leadership to consulting, detailing pivotal moments at BambooHR and Consensus (formerly Demo Chimp). </p><p><br></p><p>The conversation delves into the essential synergy between brand strategy and performance marketing, emphasizing the critical role of internal alignment and customer-centric messaging. </p><p><br></p><p>Learn how to stop sounding like a sales pitch, achieve clarity (which is king), and use a unique 'message library' to leverage AI effectively while avoiding the "sea of sameness." Discover the blueprint for building a brand that truly multiplies value, not just vanity.</p>]]></description><content:encoded><![CDATA[<p>The Branding Laboratory: Dr  Christiane Schroeter on multiplayer brands, scaling growth, and aligning brand strategy with performance marketing. </p><p>Dive into "The Branding Laboratory" with host Deevo and special guest Dr  Christiane Schroeter, founder of backstory and creator of the Multiplayer Brand concept. </p><p>This episode goes beyond surface-level "better branding" to explore how enterprises can achieve real impact and scalable growth. Dr  Christiane his journey from marketing leadership to consulting, detailing pivotal moments at BambooHR and Consensus (formerly Demo Chimp). </p><p><br></p><p>The conversation delves into the essential synergy between brand strategy and performance marketing, emphasizing the critical role of internal alignment and customer-centric messaging. </p><p><br></p><p>Learn how to stop sounding like a sales pitch, achieve clarity (which is king), and use a unique 'message library' to leverage AI effectively while avoiding the "sea of sameness." Discover the blueprint for building a brand that truly multiplies value, not just vanity.</p>]]></content:encoded><link><![CDATA[https://the-branding-laboratory.captivate.fm]]></link><guid isPermaLink="false">c92a6e66-1d4c-4102-a6c5-85dd33cd29f5</guid><itunes:image href="https://artwork.captivate.fm/b694f98d-dc0c-4e8e-926c-398a21180bd8/q5Tztz3_Ia6l4TlO0JbrGZF1.jpg"/><pubDate>Fri, 31 Oct 2025 12:00:00 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/c92a6e66-1d4c-4102-a6c5-85dd33cd29f5.mp3" length="112777242" type="audio/mpeg"/><itunes:duration>58:44</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>67</itunes:episode><podcast:episode>67</podcast:episode></item><item><title>Jed Morley on Clarity: The Branding Laboratory&apos;s Key to Scale 🚀</title><itunes:title>Jed Morley on Clarity: The Branding Laboratory&apos;s Key to Scale 🚀</itunes:title><description><![CDATA[<p>Dive into "The Branding Laboratory" with host Deevo and special guest Jed Morley, founder of backstory and creator of the Multiplayer Brand concept.&nbsp;</p><p>This episode goes beyond surface-level "better branding" to explore how enterprises can achieve real impact and scalable growth. Jed shares his journey from marketing leadership to consulting, detailing pivotal moments at BambooHR and Consensus (formerly Demo Chimp).&nbsp;</p><p><br></p><p>The conversation delves into the essential synergy between brand strategy and performance marketing, emphasizing the critical role of internal alignment and customer-centric messaging.&nbsp;</p><p><br></p><p>Learn how to stop sounding like a sales pitch, achieve clarity (which is king), and use a unique 'message library' to leverage AI effectively while avoiding the "sea of sameness." Discover the blueprint for building a brand that truly multiplies value, not just vanity.</p><p><br></p><p><strong>💡 In this episode you will hear:</strong></p><ul><li>The Goal Beyond Better Branding</li><li>Career Pivot to Calling</li><li>Brand vs. Performance Marketing</li><li>Clarity and Alignment as the "Killer App"</li><li>Customer as the Hero (Audience Specific Messaging)</li><li>Balancing Data, Insights, and Intuition</li></ul><br/><p>The Multiplayer Brand System</p>]]></description><content:encoded><![CDATA[<p>Dive into "The Branding Laboratory" with host Deevo and special guest Jed Morley, founder of backstory and creator of the Multiplayer Brand concept.&nbsp;</p><p>This episode goes beyond surface-level "better branding" to explore how enterprises can achieve real impact and scalable growth. Jed shares his journey from marketing leadership to consulting, detailing pivotal moments at BambooHR and Consensus (formerly Demo Chimp).&nbsp;</p><p><br></p><p>The conversation delves into the essential synergy between brand strategy and performance marketing, emphasizing the critical role of internal alignment and customer-centric messaging.&nbsp;</p><p><br></p><p>Learn how to stop sounding like a sales pitch, achieve clarity (which is king), and use a unique 'message library' to leverage AI effectively while avoiding the "sea of sameness." Discover the blueprint for building a brand that truly multiplies value, not just vanity.</p><p><br></p><p><strong>💡 In this episode you will hear:</strong></p><ul><li>The Goal Beyond Better Branding</li><li>Career Pivot to Calling</li><li>Brand vs. Performance Marketing</li><li>Clarity and Alignment as the "Killer App"</li><li>Customer as the Hero (Audience Specific Messaging)</li><li>Balancing Data, Insights, and Intuition</li></ul><br/><p>The Multiplayer Brand System</p>]]></content:encoded><link><![CDATA[https://the-branding-laboratory.captivate.fm]]></link><guid isPermaLink="false">49e44441-8b8e-4882-b79b-17152250a79f</guid><itunes:image href="https://artwork.captivate.fm/b694f98d-dc0c-4e8e-926c-398a21180bd8/q5Tztz3_Ia6l4TlO0JbrGZF1.jpg"/><pubDate>Thu, 23 Oct 2025 12:00:00 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/49e44441-8b8e-4882-b79b-17152250a79f.mp3" length="116761233" type="audio/mpeg"/><itunes:duration>01:00:49</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>66</itunes:episode><podcast:episode>66</podcast:episode></item><item><title>Visible &amp; Profitable: Shayna Davis on B2B at The Branding Laboratory</title><itunes:title>Visible &amp; Profitable: Shayna Davis on B2B at The Branding Laboratory</itunes:title><description><![CDATA[<p>What if the very thing holding you back in business isn’t your offer, your audience, or even your marketing… but your mindset about <strong>visibility</strong> and <strong>value</strong>?</p><p>In this electrifying conversation, Shayna Rattler Davis, speaker, strategist, and CEO whisperer, joins us to redefine what it really means to be <em>“visible and profitable.”</em> She breaks down why influence is the new currency and how most entrepreneurs are spending it all wrong.</p><p>From landing six-figure corporate deals to mastering the art of the <em>“chocolate-covered carrot”</em> (yes, you’ll want to hear this), Shayna shares the unfiltered truth about turning your influence into income — without selling your soul, your peace, or your authenticity.</p><p>We talk mindset, monetization, and movement and how to stop playing small when your purpose was designed to lead.</p><p><br></p><p>Because visibility without strategy is noise. But visibility with intention? That’s power.</p>]]></description><content:encoded><![CDATA[<p>What if the very thing holding you back in business isn’t your offer, your audience, or even your marketing… but your mindset about <strong>visibility</strong> and <strong>value</strong>?</p><p>In this electrifying conversation, Shayna Rattler Davis, speaker, strategist, and CEO whisperer, joins us to redefine what it really means to be <em>“visible and profitable.”</em> She breaks down why influence is the new currency and how most entrepreneurs are spending it all wrong.</p><p>From landing six-figure corporate deals to mastering the art of the <em>“chocolate-covered carrot”</em> (yes, you’ll want to hear this), Shayna shares the unfiltered truth about turning your influence into income — without selling your soul, your peace, or your authenticity.</p><p>We talk mindset, monetization, and movement and how to stop playing small when your purpose was designed to lead.</p><p><br></p><p>Because visibility without strategy is noise. But visibility with intention? That’s power.</p>]]></content:encoded><link><![CDATA[https://the-branding-laboratory.captivate.fm]]></link><guid isPermaLink="false">923809d4-b1bb-4310-a8fa-35d340b1f02b</guid><itunes:image href="https://artwork.captivate.fm/b694f98d-dc0c-4e8e-926c-398a21180bd8/q5Tztz3_Ia6l4TlO0JbrGZF1.jpg"/><pubDate>Thu, 16 Oct 2025 09:00:00 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/923809d4-b1bb-4310-a8fa-35d340b1f02b.mp3" length="124395676" type="audio/mpeg"/><itunes:duration>01:04:47</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>65</itunes:episode><podcast:episode>65</podcast:episode></item><item><title>50 Minutes Business Conversation with Dan Fisher</title><itunes:title>50 Minutes Business Conversation with Dan Fisher</itunes:title><description><![CDATA[<p>In this episode, I sit down with Dan Fisher, EP, editor, and Emmy-winning storyteller behind Bottle Rocket Media, to talk about the real work of building a creative company that lasts. We get into leadership without ego, why listening is the most underrated skill, how to protect the original idea when clients pull you off course, and what it took to rebuild the business after 2020 (including the surprising role SEO played in saving the company).</p><p>If you’re a founder, creator, or agency leader trying to stand out without burning out, this one’s loaded.</p><p><br></p><p>What we cover</p><p>	•	Why people fail to do work they love (risk vs. fear)</p><p>	•	The power of listening as a leadership skill</p><p>	•	Audience-first storytelling (stop creating for yourself)</p><p>	•	Protecting the idea when clients want to zig</p><p>	•	How Bottle Rocket pivoted post-2020 (and how SEO kept them alive)</p><p>	•	Personal brand vs. company brand: finding the line</p><p>	•	Best way to earn trust: show up and keep showing up</p><p>	•	Building teams without ego (flat org, best idea wins)</p>]]></description><content:encoded><![CDATA[<p>In this episode, I sit down with Dan Fisher, EP, editor, and Emmy-winning storyteller behind Bottle Rocket Media, to talk about the real work of building a creative company that lasts. We get into leadership without ego, why listening is the most underrated skill, how to protect the original idea when clients pull you off course, and what it took to rebuild the business after 2020 (including the surprising role SEO played in saving the company).</p><p>If you’re a founder, creator, or agency leader trying to stand out without burning out, this one’s loaded.</p><p><br></p><p>What we cover</p><p>	•	Why people fail to do work they love (risk vs. fear)</p><p>	•	The power of listening as a leadership skill</p><p>	•	Audience-first storytelling (stop creating for yourself)</p><p>	•	Protecting the idea when clients want to zig</p><p>	•	How Bottle Rocket pivoted post-2020 (and how SEO kept them alive)</p><p>	•	Personal brand vs. company brand: finding the line</p><p>	•	Best way to earn trust: show up and keep showing up</p><p>	•	Building teams without ego (flat org, best idea wins)</p>]]></content:encoded><link><![CDATA[https://the-branding-laboratory.captivate.fm]]></link><guid isPermaLink="false">e10c49a3-b2a8-4ac2-a0ba-2a2c5bc971c4</guid><itunes:image href="https://artwork.captivate.fm/b694f98d-dc0c-4e8e-926c-398a21180bd8/q5Tztz3_Ia6l4TlO0JbrGZF1.jpg"/><pubDate>Tue, 23 Sep 2025 12:00:00 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/e10c49a3-b2a8-4ac2-a0ba-2a2c5bc971c4.mp3" length="97350377" type="audio/mpeg"/><itunes:duration>50:42</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>64</itunes:episode><podcast:episode>64</podcast:episode></item><item><title>David Ask on Inventing, Hustling, and Encouraging</title><itunes:title>David Ask on Inventing, Hustling, and Encouraging</itunes:title><description><![CDATA[<p>Sometimes the best ideas come from the most ordinary places. For David Ask, it was a simple conversation with his brother-in-law that turned into Stat Guard Plus, a little piece of plastic that locks down your thermostat and ended up in Home Depot, Lowe’s, and thousands of stores across the country.</p><p>In this episode, David and I talk about what it really takes to bring an idea to life—the mistakes, the late nights, the knockoffs, the grit. We get into manufacturing overseas, protecting your vision, and what happens when a $20 product ends up saving people hundreds on their energy bills.</p><p><br></p><p>But this isn’t just about thermostats. David’s a musician, a writer, and the voice behind Guardians of Grit, a movement about helping men show up with honesty, identity, and resilience. His story is about more than business, it’s about becoming the man you’re meant to be.</p>]]></description><content:encoded><![CDATA[<p>Sometimes the best ideas come from the most ordinary places. For David Ask, it was a simple conversation with his brother-in-law that turned into Stat Guard Plus, a little piece of plastic that locks down your thermostat and ended up in Home Depot, Lowe’s, and thousands of stores across the country.</p><p>In this episode, David and I talk about what it really takes to bring an idea to life—the mistakes, the late nights, the knockoffs, the grit. We get into manufacturing overseas, protecting your vision, and what happens when a $20 product ends up saving people hundreds on their energy bills.</p><p><br></p><p>But this isn’t just about thermostats. David’s a musician, a writer, and the voice behind Guardians of Grit, a movement about helping men show up with honesty, identity, and resilience. His story is about more than business, it’s about becoming the man you’re meant to be.</p>]]></content:encoded><link><![CDATA[https://the-branding-laboratory.captivate.fm]]></link><guid isPermaLink="false">6f97411f-6ad8-4f25-91d5-8d89adaf0ce0</guid><itunes:image href="https://artwork.captivate.fm/b694f98d-dc0c-4e8e-926c-398a21180bd8/q5Tztz3_Ia6l4TlO0JbrGZF1.jpg"/><pubDate>Thu, 18 Sep 2025 12:00:00 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/6f97411f-6ad8-4f25-91d5-8d89adaf0ce0.mp3" length="79936518" type="audio/mpeg"/><itunes:duration>41:38</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>63</itunes:episode><podcast:episode>63</podcast:episode></item><item><title>Marla Ballard on Moving Beyond Ego and Stepping Into Purpose</title><itunes:title>Marla Ballard on Moving Beyond Ego and Stepping Into Purpose</itunes:title><description><![CDATA[<p>In this milestone episode, Deevo sits down with Marla Ballard, CEO of You2Shine, to explore the deep work of healing trauma, embracing authenticity, and stepping fully into who you were meant to be.</p><p>Marla opens up about her journey from sales and entrepreneurship to becoming a leader in quantum personal development—a path recognized by Forbes in 2024. Together, they dive into:</p><ul><li> Why we carry hidden patterns and blind spots</li><li> The difference between ego-driven ambition and purpose-driven ambition</li><li> How worthiness and vulnerability shape true leadership</li><li> The power of universal laws and spiritual alignment</li><li> Why “You Matter” is more than a message—it’s a movement</li></ul><br/><p><br></p><p>This conversation is raw, soulful, and filled with real talk about identity, healing, and creating impact. If you’ve ever struggled with worthiness, authenticity, or the tension between ambition and meaning, this episode will resonate deeply.</p>]]></description><content:encoded><![CDATA[<p>In this milestone episode, Deevo sits down with Marla Ballard, CEO of You2Shine, to explore the deep work of healing trauma, embracing authenticity, and stepping fully into who you were meant to be.</p><p>Marla opens up about her journey from sales and entrepreneurship to becoming a leader in quantum personal development—a path recognized by Forbes in 2024. Together, they dive into:</p><ul><li> Why we carry hidden patterns and blind spots</li><li> The difference between ego-driven ambition and purpose-driven ambition</li><li> How worthiness and vulnerability shape true leadership</li><li> The power of universal laws and spiritual alignment</li><li> Why “You Matter” is more than a message—it’s a movement</li></ul><br/><p><br></p><p>This conversation is raw, soulful, and filled with real talk about identity, healing, and creating impact. If you’ve ever struggled with worthiness, authenticity, or the tension between ambition and meaning, this episode will resonate deeply.</p>]]></content:encoded><link><![CDATA[https://the-branding-laboratory.captivate.fm]]></link><guid isPermaLink="false">0ad080cd-310e-4c54-97f9-8418cbb91ec4</guid><itunes:image href="https://artwork.captivate.fm/b694f98d-dc0c-4e8e-926c-398a21180bd8/q5Tztz3_Ia6l4TlO0JbrGZF1.jpg"/><pubDate>Thu, 11 Sep 2025 12:00:00 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/0ad080cd-310e-4c54-97f9-8418cbb91ec4.mp3" length="87468980" type="audio/mpeg"/><itunes:duration>45:33</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>62</itunes:episode><podcast:episode>62</podcast:episode></item><item><title>Why Most Pitches Fail (and What to Do Instead) with Bryce North</title><itunes:title>Why Most Pitches Fail (and What to Do Instead) with Bryce North</itunes:title><description><![CDATA[<p>🔥 <strong>Most pitches get ignored. Most PR strategies fail.</strong> But what if you could flip the script and turn rejection into recognition?</p><p>In this episode of <em>The Branding Laboratory</em>, Deevo sits down with <strong>Bryce North</strong>, founder of <em>Pitch Pro</em> and a PR disruptor who went from being $100K in debt to building a media empire that gets people noticed for the <em>right</em> reasons.</p><p><br></p><p>Bryce shares the raw truth about why traditional PR is broken, how attention without trust is worthless, and the exact mindset shift that helped him transform his lowest moments into unstoppable momentum.</p><p><br></p><p>💡 <strong>What You’ll Learn in This Episode:</strong></p><ul><li>Why 90% of pitches fail—and how to stand out instantly</li><li>How to build <em>trust over clicks</em> in today’s noisy world</li><li>The power of storytelling that polarizes and magnetizes</li><li>Bryce’s journey from rock bottom to PR powerhouse</li><li>Practical steps to turn “no’s” into opportunities</li></ul><br/><p>If you’ve ever felt ignored, overlooked, or stuck in the endless grind of trying to be seen, this conversation will show you how to finally break through.</p><p><br></p><p><br></p><p><br></p><p>👉 Don’t just pitch. <strong>Be unforgettable.</strong></p>]]></description><content:encoded><![CDATA[<p>🔥 <strong>Most pitches get ignored. Most PR strategies fail.</strong> But what if you could flip the script and turn rejection into recognition?</p><p>In this episode of <em>The Branding Laboratory</em>, Deevo sits down with <strong>Bryce North</strong>, founder of <em>Pitch Pro</em> and a PR disruptor who went from being $100K in debt to building a media empire that gets people noticed for the <em>right</em> reasons.</p><p><br></p><p>Bryce shares the raw truth about why traditional PR is broken, how attention without trust is worthless, and the exact mindset shift that helped him transform his lowest moments into unstoppable momentum.</p><p><br></p><p>💡 <strong>What You’ll Learn in This Episode:</strong></p><ul><li>Why 90% of pitches fail—and how to stand out instantly</li><li>How to build <em>trust over clicks</em> in today’s noisy world</li><li>The power of storytelling that polarizes and magnetizes</li><li>Bryce’s journey from rock bottom to PR powerhouse</li><li>Practical steps to turn “no’s” into opportunities</li></ul><br/><p>If you’ve ever felt ignored, overlooked, or stuck in the endless grind of trying to be seen, this conversation will show you how to finally break through.</p><p><br></p><p><br></p><p><br></p><p>👉 Don’t just pitch. <strong>Be unforgettable.</strong></p>]]></content:encoded><link><![CDATA[https://the-branding-laboratory.captivate.fm]]></link><guid isPermaLink="false">3e93ddb1-391c-45f4-86a9-7db0e86fc428</guid><itunes:image href="https://artwork.captivate.fm/b694f98d-dc0c-4e8e-926c-398a21180bd8/q5Tztz3_Ia6l4TlO0JbrGZF1.jpg"/><pubDate>Thu, 04 Sep 2025 12:00:00 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/3e93ddb1-391c-45f4-86a9-7db0e86fc428.mp3" length="131550300" type="audio/mpeg"/><itunes:duration>01:08:31</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>61</itunes:episode><podcast:episode>61</podcast:episode></item><item><title>How 70% Failure Built a 30% Legacy with Colin Hirdman</title><itunes:title>How 70% Failure Built a 30% Legacy with Colin Hirdman</itunes:title><description><![CDATA[<p><strong>How do you build businesses without losing your soul?</strong></p><p>This week on <em>The Branding Laboratory,</em> Deevo sits down with <strong>Colin Hirdman</strong>, serial entrepreneur, Co-Founder of Monkey Island Ventures, and Chief Rainmaker at Rainmaker. From starting his first company right out of college to co-founding multiple ventures with lifelong friends, Colin has launched over a dozen businesses. Many failed, some thrived, and along the way he learned why relationships, resilience, and community matter more than quick wins.</p><p><br></p><p>In this conversation, Colin shares:</p><ul><li>Why 70% of his ventures failed and why that’s not a bad thing.</li><li>How building with friends for decades has worked and the secrets to making it last.</li><li>Why Rainmaker is changing the way founders use LinkedIn to grow real relationships, not vanity metrics.</li><li>The five values that guide his work: freedom, finances, friendship, family, and fun.</li></ul><br/><p><br></p><p>Colin reminds us that entrepreneurship isn’t about glitz and exits, it’s about grinding, giving, and building communities that last&nbsp;.</p>]]></description><content:encoded><![CDATA[<p><strong>How do you build businesses without losing your soul?</strong></p><p>This week on <em>The Branding Laboratory,</em> Deevo sits down with <strong>Colin Hirdman</strong>, serial entrepreneur, Co-Founder of Monkey Island Ventures, and Chief Rainmaker at Rainmaker. From starting his first company right out of college to co-founding multiple ventures with lifelong friends, Colin has launched over a dozen businesses. Many failed, some thrived, and along the way he learned why relationships, resilience, and community matter more than quick wins.</p><p><br></p><p>In this conversation, Colin shares:</p><ul><li>Why 70% of his ventures failed and why that’s not a bad thing.</li><li>How building with friends for decades has worked and the secrets to making it last.</li><li>Why Rainmaker is changing the way founders use LinkedIn to grow real relationships, not vanity metrics.</li><li>The five values that guide his work: freedom, finances, friendship, family, and fun.</li></ul><br/><p><br></p><p>Colin reminds us that entrepreneurship isn’t about glitz and exits, it’s about grinding, giving, and building communities that last&nbsp;.</p>]]></content:encoded><link><![CDATA[https://the-branding-laboratory.captivate.fm]]></link><guid isPermaLink="false">bb6874ac-d726-4b80-a961-b36ea1c49552</guid><itunes:image href="https://artwork.captivate.fm/b694f98d-dc0c-4e8e-926c-398a21180bd8/q5Tztz3_Ia6l4TlO0JbrGZF1.jpg"/><pubDate>Thu, 28 Aug 2025 11:30:00 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/bb6874ac-d726-4b80-a961-b36ea1c49552.mp3" length="115458040" type="audio/mpeg"/><itunes:duration>01:00:08</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>60</itunes:episode><podcast:episode>60</podcast:episode></item><item><title>Why Alignment Beats Hustle Every Time with Brandon Allen</title><itunes:title>Why Alignment Beats Hustle Every Time with Brandon Allen</itunes:title><description><![CDATA[<p>What if leadership wasn’t about being the loudest voice in the room, but about creating the kind of culture people actually want to be part of?</p><p>Brandon Allen has spent years in the trenches with founders and leaders, and he gets real about what it takes to build influence that lasts. From shifting out of “do everything yourself” mode, to leading in a way that pulls the best out of people, Brandon breaks down the mindset and habits that separate bosses from true leaders.</p><p><br></p><p>This isn’t theory, it’s practical, lived wisdom on building teams, scaling businesses, and stepping into the kind of leadership that actually frees you instead of burns you out.</p>]]></description><content:encoded><![CDATA[<p>What if leadership wasn’t about being the loudest voice in the room, but about creating the kind of culture people actually want to be part of?</p><p>Brandon Allen has spent years in the trenches with founders and leaders, and he gets real about what it takes to build influence that lasts. From shifting out of “do everything yourself” mode, to leading in a way that pulls the best out of people, Brandon breaks down the mindset and habits that separate bosses from true leaders.</p><p><br></p><p>This isn’t theory, it’s practical, lived wisdom on building teams, scaling businesses, and stepping into the kind of leadership that actually frees you instead of burns you out.</p>]]></content:encoded><link><![CDATA[https://the-branding-laboratory.captivate.fm]]></link><guid isPermaLink="false">d40404ff-b9cb-422f-8dff-8305a5ceb3a1</guid><itunes:image href="https://artwork.captivate.fm/b694f98d-dc0c-4e8e-926c-398a21180bd8/q5Tztz3_Ia6l4TlO0JbrGZF1.jpg"/><pubDate>Thu, 21 Aug 2025 10:00:00 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/d40404ff-b9cb-422f-8dff-8305a5ceb3a1.mp3" length="135357911" type="audio/mpeg"/><itunes:duration>01:10:30</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>59</itunes:episode><podcast:episode>59</podcast:episode></item><item><title>How to Stop Drowning in Data and Start Swimming in Awareness with Charley Johnson</title><itunes:title>How to Stop Drowning in Data and Start Swimming in Awareness with Charley Johnson</itunes:title><description><![CDATA[<p>In this mind-expanding episode, I sit down with Charlie Johnson, the pioneering Chief Consciousness Officer, who’s bringing radical self-awareness and neutrality into corporate leadership. We dive deep into why traditional leadership is failing, how AI and societal shifts are exposing suppressed truths, and why consciousness—not spirituality—is the missing link in business success today.</p>]]></description><content:encoded><![CDATA[<p>In this mind-expanding episode, I sit down with Charlie Johnson, the pioneering Chief Consciousness Officer, who’s bringing radical self-awareness and neutrality into corporate leadership. We dive deep into why traditional leadership is failing, how AI and societal shifts are exposing suppressed truths, and why consciousness—not spirituality—is the missing link in business success today.</p>]]></content:encoded><link><![CDATA[https://the-branding-laboratory.captivate.fm]]></link><guid isPermaLink="false">7b7a4897-d1a5-488f-adc5-a2c3eff947af</guid><itunes:image href="https://artwork.captivate.fm/b694f98d-dc0c-4e8e-926c-398a21180bd8/q5Tztz3_Ia6l4TlO0JbrGZF1.jpg"/><pubDate>Thu, 14 Aug 2025 12:00:00 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/7b7a4897-d1a5-488f-adc5-a2c3eff947af.mp3" length="111692222" type="audio/mpeg"/><itunes:duration>58:10</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>58</itunes:episode><podcast:episode>58</podcast:episode></item><item><title>Not Just a Slide Deck with Emily Schneider</title><itunes:title>Not Just a Slide Deck with Emily Schneider</itunes:title><description><![CDATA[<p>She calls herself a visual storyteller, but Emily Schneider is much more than that. In this episode, we dive into the art of presence, clarity, and quiet leadership. From redefining perfectionism to transforming corporate presentations into emotional narratives, Emily shares her journey from being a perfectionist performer to a purpose-driven creative. She opens up about pivotal life moments, the power of curiosity, and how embracing imperfection helped her build a business that’s as heart-centered as it is strategic. Whether you’re a CEO, entrepreneur, or creative leader, this episode invites you to rethink how you show up and how the stories you tell can change everything.</p>]]></description><content:encoded><![CDATA[<p>She calls herself a visual storyteller, but Emily Schneider is much more than that. In this episode, we dive into the art of presence, clarity, and quiet leadership. From redefining perfectionism to transforming corporate presentations into emotional narratives, Emily shares her journey from being a perfectionist performer to a purpose-driven creative. She opens up about pivotal life moments, the power of curiosity, and how embracing imperfection helped her build a business that’s as heart-centered as it is strategic. Whether you’re a CEO, entrepreneur, or creative leader, this episode invites you to rethink how you show up and how the stories you tell can change everything.</p>]]></content:encoded><link><![CDATA[https://the-branding-laboratory.captivate.fm]]></link><guid isPermaLink="false">443376d2-afc8-43af-a008-fdce91b3d8e0</guid><itunes:image href="https://artwork.captivate.fm/b694f98d-dc0c-4e8e-926c-398a21180bd8/q5Tztz3_Ia6l4TlO0JbrGZF1.jpg"/><pubDate>Thu, 07 Aug 2025 11:00:00 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/443376d2-afc8-43af-a008-fdce91b3d8e0.mp3" length="99593138" type="audio/mpeg"/><itunes:duration>51:52</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>57</itunes:episode><podcast:episode>57</podcast:episode></item><item><title>Adam Torres on Turning Your Story Into a Movement</title><itunes:title>Adam Torres on Turning Your Story Into a Movement</itunes:title><description><![CDATA[<p>In this episode, I sit down with Adam Torres, co-founder of Mission Matters, a global media brand that helps leaders amplify their stories through podcasts, books, and PR. With over 6,000 podcast episodes under his belt and a mission to elevate voices worldwide, Adam shares his journey from financial advisor to media mogul, the importance of personal branding, and how he’s shaping the future of content distribution.</p>]]></description><content:encoded><![CDATA[<p>In this episode, I sit down with Adam Torres, co-founder of Mission Matters, a global media brand that helps leaders amplify their stories through podcasts, books, and PR. With over 6,000 podcast episodes under his belt and a mission to elevate voices worldwide, Adam shares his journey from financial advisor to media mogul, the importance of personal branding, and how he’s shaping the future of content distribution.</p>]]></content:encoded><link><![CDATA[https://the-branding-laboratory.captivate.fm]]></link><guid isPermaLink="false">d6f869b7-02a5-4238-a3ee-819de1c2897e</guid><itunes:image href="https://artwork.captivate.fm/b694f98d-dc0c-4e8e-926c-398a21180bd8/q5Tztz3_Ia6l4TlO0JbrGZF1.jpg"/><pubDate>Thu, 31 Jul 2025 12:00:00 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/d6f869b7-02a5-4238-a3ee-819de1c2897e.mp3" length="84754756" type="audio/mpeg"/><itunes:duration>44:09</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>56</itunes:episode><podcast:episode>56</podcast:episode></item><item><title>Turning Purpose into a Platform with Shay Wheat</title><itunes:title>Turning Purpose into a Platform with Shay Wheat</itunes:title><description><![CDATA[<p>In this engaging episode, Shay Wheat, CEO of Grace and Ease Productions, shares her inspiring journey from aspiring doctor to sought-after event producer for transformational leaders. Shay reveals how she blends spirituality, strategy, and business acumen to create high-impact, experience-driven events that amplify brands and foster genuine community. Listeners gain insights into her holistic approach—integrating marketing, sales, and fulfillment and learn why her events feel like “home.” Shay also discusses the power of authenticity, the role of AI in event planning, and offers practical resources for entrepreneurs ready to scale their impact through unforgettable live and virtual experiences.</p>]]></description><content:encoded><![CDATA[<p>In this engaging episode, Shay Wheat, CEO of Grace and Ease Productions, shares her inspiring journey from aspiring doctor to sought-after event producer for transformational leaders. Shay reveals how she blends spirituality, strategy, and business acumen to create high-impact, experience-driven events that amplify brands and foster genuine community. Listeners gain insights into her holistic approach—integrating marketing, sales, and fulfillment and learn why her events feel like “home.” Shay also discusses the power of authenticity, the role of AI in event planning, and offers practical resources for entrepreneurs ready to scale their impact through unforgettable live and virtual experiences.</p>]]></content:encoded><link><![CDATA[https://the-branding-laboratory.captivate.fm]]></link><guid isPermaLink="false">800bf489-f5a4-44a2-b84d-64caee70943f</guid><itunes:image href="https://artwork.captivate.fm/b694f98d-dc0c-4e8e-926c-398a21180bd8/q5Tztz3_Ia6l4TlO0JbrGZF1.jpg"/><pubDate>Thu, 24 Jul 2025 03:15:00 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/800bf489-f5a4-44a2-b84d-64caee70943f.mp3" length="69481688" type="audio/mpeg"/><itunes:duration>36:11</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>55</itunes:episode><podcast:episode>55</podcast:episode></item><item><title>Liz Steblay on Reinvention, Risk, and the Road to Freedom</title><itunes:title>Liz Steblay on Reinvention, Risk, and the Road to Freedom</itunes:title><description><![CDATA[<p>In this episode, Liz and I dived deep into the post-COVID shift toward self-employment, the rise of fractional and consulting roles, and the mindset it takes to make the leap from corporate to entrepreneur. We talk about the importance of self-awareness, narrowing your niche, building systems, and conquering the ever-present “FUD monster” (fear, uncertainty, and doubt). Liz shares her own journey. From accidental consultant to multi-business founder and the lessons she’s learned about building a business that supports your life, not the other way around.</p>]]></description><content:encoded><![CDATA[<p>In this episode, Liz and I dived deep into the post-COVID shift toward self-employment, the rise of fractional and consulting roles, and the mindset it takes to make the leap from corporate to entrepreneur. We talk about the importance of self-awareness, narrowing your niche, building systems, and conquering the ever-present “FUD monster” (fear, uncertainty, and doubt). Liz shares her own journey. From accidental consultant to multi-business founder and the lessons she’s learned about building a business that supports your life, not the other way around.</p>]]></content:encoded><link><![CDATA[https://the-branding-laboratory.captivate.fm]]></link><guid isPermaLink="false">606669f5-8c9b-46f9-8028-e8729ae73fc3</guid><itunes:image href="https://artwork.captivate.fm/b694f98d-dc0c-4e8e-926c-398a21180bd8/q5Tztz3_Ia6l4TlO0JbrGZF1.jpg"/><pubDate>Thu, 17 Jul 2025 11:30:00 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/606669f5-8c9b-46f9-8028-e8729ae73fc3.mp3" length="117317956" type="audio/mpeg"/><itunes:duration>01:01:06</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>54</itunes:episode><podcast:episode>54</podcast:episode></item><item><title>Less Scroll. More Impact. Katie Brinkley on Using Social Media Without Being Owned By It</title><itunes:title>Less Scroll. More Impact. Katie Brinkley on Using Social Media Without Being Owned By It</itunes:title><description><![CDATA[<p>Everyone’s out here chasing visibility but very few are building it with intention.</p><p>This week on The Branding Laboratory, I’m joined by Katie Brinkley, a real one in the world of podcasting and content strategy. She’s not just another marketing voice online. She’s the one behind the voices, helping CEOs and leaders stop blending in and start owning their lane.</p><p><br></p><p>From NFL locker rooms to podcast studios, Katie’s story isn’t just inspiring, it’s strategic.</p><p>And she’s here to break down how to stop posting to be seen… and start creating to lead.</p><p><br></p><p>Here’s what we get into:</p><p>✅ Why most leaders overthink their content and underplay their voice</p><p>✅ How to turn your personal story into real brand traction</p><p>✅ Why podcasting is still one of the smartest tools for building trust</p><p>✅ The shift from “doing social” to owning your space</p><p><br></p><p>This isn’t a hacks-and-hashtags episode. It’s a mindset reset, because visibility without clarity is just noise and Katie is going to show us how to rise above it.</p>]]></description><content:encoded><![CDATA[<p>Everyone’s out here chasing visibility but very few are building it with intention.</p><p>This week on The Branding Laboratory, I’m joined by Katie Brinkley, a real one in the world of podcasting and content strategy. She’s not just another marketing voice online. She’s the one behind the voices, helping CEOs and leaders stop blending in and start owning their lane.</p><p><br></p><p>From NFL locker rooms to podcast studios, Katie’s story isn’t just inspiring, it’s strategic.</p><p>And she’s here to break down how to stop posting to be seen… and start creating to lead.</p><p><br></p><p>Here’s what we get into:</p><p>✅ Why most leaders overthink their content and underplay their voice</p><p>✅ How to turn your personal story into real brand traction</p><p>✅ Why podcasting is still one of the smartest tools for building trust</p><p>✅ The shift from “doing social” to owning your space</p><p><br></p><p>This isn’t a hacks-and-hashtags episode. It’s a mindset reset, because visibility without clarity is just noise and Katie is going to show us how to rise above it.</p>]]></content:encoded><link><![CDATA[https://the-branding-laboratory.captivate.fm]]></link><guid isPermaLink="false">0fd11b91-fa0a-4f31-8818-0d67c3cb33ec</guid><itunes:image href="https://artwork.captivate.fm/b694f98d-dc0c-4e8e-926c-398a21180bd8/q5Tztz3_Ia6l4TlO0JbrGZF1.jpg"/><pubDate>Thu, 10 Jul 2025 13:00:00 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/0fd11b91-fa0a-4f31-8818-0d67c3cb33ec.mp3" length="94568431" type="audio/mpeg"/><itunes:duration>49:15</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>53</itunes:episode><podcast:episode>53</podcast:episode></item><item><title>Gregory Vetter on Stepping Back, Waking Up, and Building What Matters</title><itunes:title>Gregory Vetter on Stepping Back, Waking Up, and Building What Matters</itunes:title><description><![CDATA[<p>What happens when your personal values become your business advantage?</p><p>In this episode of <em>The Branding Laboratory</em>, Deevo sits down with Gregory Vetter, a bold entrepreneur, opens up about how <em>honesty, grit, and alignment</em> shaped both his leadership and the company’s explosive growth. From pitching Whole Foods out of the back of a car to building a national brand, this is the raw truth behind scaling a business without selling out your soul.</p><p>✅ Why clarity in values is a business advantage</p><p>✅ How growing up in a disciplined household shaped Greg’s leadership</p><p>✅ The mindset shift from “I want to grow” to “I’m ready to lead”</p><p>✅ What most entrepreneurs miss when chasing scale</p><p>✅ Why “brand” is more about belief than branding</p><p><br></p><p>This episode is full of real talk, no fluff—just the kind of honesty the business world needs more of.</p><p><br></p><p>🎧 Tune in now and get ready to rethink what it means to grow something that matters.</p>]]></description><content:encoded><![CDATA[<p>What happens when your personal values become your business advantage?</p><p>In this episode of <em>The Branding Laboratory</em>, Deevo sits down with Gregory Vetter, a bold entrepreneur, opens up about how <em>honesty, grit, and alignment</em> shaped both his leadership and the company’s explosive growth. From pitching Whole Foods out of the back of a car to building a national brand, this is the raw truth behind scaling a business without selling out your soul.</p><p>✅ Why clarity in values is a business advantage</p><p>✅ How growing up in a disciplined household shaped Greg’s leadership</p><p>✅ The mindset shift from “I want to grow” to “I’m ready to lead”</p><p>✅ What most entrepreneurs miss when chasing scale</p><p>✅ Why “brand” is more about belief than branding</p><p><br></p><p>This episode is full of real talk, no fluff—just the kind of honesty the business world needs more of.</p><p><br></p><p>🎧 Tune in now and get ready to rethink what it means to grow something that matters.</p>]]></content:encoded><link><![CDATA[https://the-branding-laboratory.captivate.fm]]></link><guid isPermaLink="false">1b54c70e-9c4c-4fb2-a8d2-d4fd4b85c719</guid><itunes:image href="https://artwork.captivate.fm/b694f98d-dc0c-4e8e-926c-398a21180bd8/q5Tztz3_Ia6l4TlO0JbrGZF1.jpg"/><pubDate>Thu, 03 Jul 2025 12:00:00 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/1b54c70e-9c4c-4fb2-a8d2-d4fd4b85c719.mp3" length="117719184" type="audio/mpeg"/><itunes:duration>01:01:19</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>52</itunes:episode><podcast:episode>52</podcast:episode></item><item><title>The Greatest Journey with Hilary Porta: Transforming Your Life Through Intentional Living</title><itunes:title>The Greatest Journey with Hilary Porta: Transforming Your Life Through Intentional Living</itunes:title><description><![CDATA[<p>Welcome back to The Branding Laboratory! In this powerful episode, host Deevo sits down with Hilary Porta, founder of R3 International, a transformational coach and life architect who works with Fortune 500 leaders, elite military professionals, and Hollywood visionaries.</p><p>Hilary shares her incredible journey—from corporate refugee to a high-performance coach who helps people rewire their subconscious, break free from limiting beliefs, and align their inner world with outer success. We dive deep into mindset shifts, overcoming trauma, and the science of transformation, including her own near-death experience and how it unlocked her superpowers.</p>]]></description><content:encoded><![CDATA[<p>Welcome back to The Branding Laboratory! In this powerful episode, host Deevo sits down with Hilary Porta, founder of R3 International, a transformational coach and life architect who works with Fortune 500 leaders, elite military professionals, and Hollywood visionaries.</p><p>Hilary shares her incredible journey—from corporate refugee to a high-performance coach who helps people rewire their subconscious, break free from limiting beliefs, and align their inner world with outer success. We dive deep into mindset shifts, overcoming trauma, and the science of transformation, including her own near-death experience and how it unlocked her superpowers.</p>]]></content:encoded><link><![CDATA[https://the-branding-laboratory.captivate.fm]]></link><guid isPermaLink="false">8c748b12-4adc-4ddf-b465-86ea7468b5c5</guid><itunes:image href="https://artwork.captivate.fm/b694f98d-dc0c-4e8e-926c-398a21180bd8/q5Tztz3_Ia6l4TlO0JbrGZF1.jpg"/><pubDate>Thu, 26 Jun 2025 12:00:00 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/8c748b12-4adc-4ddf-b465-86ea7468b5c5.mp3" length="47795233" type="audio/mpeg"/><itunes:duration>01:39:34</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>51</itunes:episode><podcast:episode>51</podcast:episode></item><item><title>Unlocking the Power of Self-Awareness and Collaboration in Business Success with Build My Team&apos;s Dr. Michael Neal</title><itunes:title>Unlocking the Power of Self-Awareness and Collaboration in Business Success with Build My Team&apos;s Dr. Michael Neal</itunes:title><description><![CDATA[<p>In the episode of The Branding Laboratory, Deevo Tindall talks with the Founder and CEO of Build My Team, Dr. Michael Neal. Michael explores branding, entrepreneurship, and leadership, stressing the importance of creating value, self-awareness, and collaboration. </p><p>Michael shares insights on overcoming entitlement, building confidence, and focusing on strengths in business and personal growth. He discusses how identifying problems and serving others leads to meaningful success, offering practical advice for entrepreneurs and leaders seeking to make a positive impact in their communities.</p><p>Want to learn more about Michael's work? Click <a href="https://www.buildmyteam.com/" rel="noopener noreferrer" target="_blank">HERE</a> and <a href="https://www.linkedin.com/in/dr-michael-neal/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a href="https://here/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></description><content:encoded><![CDATA[<p>In the episode of The Branding Laboratory, Deevo Tindall talks with the Founder and CEO of Build My Team, Dr. Michael Neal. Michael explores branding, entrepreneurship, and leadership, stressing the importance of creating value, self-awareness, and collaboration. </p><p>Michael shares insights on overcoming entitlement, building confidence, and focusing on strengths in business and personal growth. He discusses how identifying problems and serving others leads to meaningful success, offering practical advice for entrepreneurs and leaders seeking to make a positive impact in their communities.</p><p>Want to learn more about Michael's work? Click <a href="https://www.buildmyteam.com/" rel="noopener noreferrer" target="_blank">HERE</a> and <a href="https://www.linkedin.com/in/dr-michael-neal/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a href="https://here/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></content:encoded><link><![CDATA[https://the-branding-laboratory.captivate.fm]]></link><guid isPermaLink="false">2b82d482-4b5f-4aae-bb99-5a166e55bab6</guid><itunes:image href="https://artwork.captivate.fm/b694f98d-dc0c-4e8e-926c-398a21180bd8/q5Tztz3_Ia6l4TlO0JbrGZF1.jpg"/><pubDate>Fri, 20 Jun 2025 12:00:00 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/2b82d482-4b5f-4aae-bb99-5a166e55bab6.mp3" length="70987556" type="audio/mpeg"/><itunes:duration>01:13:57</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>50</itunes:episode><podcast:episode>50</podcast:episode></item><item><title>Embracing Authenticity: How Personal Growth Fuels Professional Success in Branding and Marketing with Geek Haus&apos; Leonard Scheiner</title><itunes:title>Embracing Authenticity: How Personal Growth Fuels Professional Success in Branding and Marketing with Geek Haus&apos; Leonard Scheiner</itunes:title><description><![CDATA[<p>In the episode of The Branding Laboratory, Deevo Tindall talks with the Principal and Marketing Strategist of Geek Haus, Leonard Scheiner. Leonard shares his journey from a corporate Chief Marketing Officer (CMO) to founding his own PR and marketing agency, Geek Haus. </p><p>The discussion emphasizes the importance of personal responsibility, authenticity, and the interplay between personal and professional growth. Leonard highlights the challenges and rewards of entrepreneurship, stressing the need for self-belief and resilience. He also discusses the significance of branding and the value of understanding one's audience. </p><p>Want to learn more about Leonard's work? Click <a href="https://gogeekhaus.com/" rel="noopener noreferrer" target="_blank">HERE</a> and <a href="https://www.linkedin.com/in/leonardscheiner/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a href="https://here/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></description><content:encoded><![CDATA[<p>In the episode of The Branding Laboratory, Deevo Tindall talks with the Principal and Marketing Strategist of Geek Haus, Leonard Scheiner. Leonard shares his journey from a corporate Chief Marketing Officer (CMO) to founding his own PR and marketing agency, Geek Haus. </p><p>The discussion emphasizes the importance of personal responsibility, authenticity, and the interplay between personal and professional growth. Leonard highlights the challenges and rewards of entrepreneurship, stressing the need for self-belief and resilience. He also discusses the significance of branding and the value of understanding one's audience. </p><p>Want to learn more about Leonard's work? Click <a href="https://gogeekhaus.com/" rel="noopener noreferrer" target="_blank">HERE</a> and <a href="https://www.linkedin.com/in/leonardscheiner/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a href="https://here/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></content:encoded><link><![CDATA[https://the-branding-laboratory.captivate.fm]]></link><guid isPermaLink="false">e83fb412-496d-41b5-be1d-3a3a3c1fd98e</guid><itunes:image href="https://artwork.captivate.fm/b694f98d-dc0c-4e8e-926c-398a21180bd8/q5Tztz3_Ia6l4TlO0JbrGZF1.jpg"/><pubDate>Wed, 11 Jun 2025 12:00:00 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/e83fb412-496d-41b5-be1d-3a3a3c1fd98e.mp3" length="46818452" type="audio/mpeg"/><itunes:duration>55:44</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>49</itunes:episode><podcast:episode>49</podcast:episode></item><item><title>Love Means Business: Building Unbreakable Bonds in Your Brand Journey with Emily Green</title><itunes:title>Love Means Business: Building Unbreakable Bonds in Your Brand Journey with Emily Green</itunes:title><description><![CDATA[<p>In the episode of The Branding Laboratory, Deevo Tindall talks with the Founder and CEO, Emily Green. Emily explores themes of authenticity in branding, personal growth, and the blending of personal and professional identities. </p><p>Emily shares her journey, from overcoming a challenging family situation to building a successful career. She emphasizes the importance of authenticity, self-awareness, and building meaningful relationships. She also touches on the responsible use of social media and the significance of having guiding principles in business. Emily's story inspires listeners to embrace their unique journeys and lead with heart.</p><p>Want to learn more about Emily's work? Click <a href="https://emily-green.com/" rel="noopener noreferrer" target="_blank">HERE</a> and <a href="https://www.linkedin.com/in/emily-green-9ab76732/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a href="https://here/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></description><content:encoded><![CDATA[<p>In the episode of The Branding Laboratory, Deevo Tindall talks with the Founder and CEO, Emily Green. Emily explores themes of authenticity in branding, personal growth, and the blending of personal and professional identities. </p><p>Emily shares her journey, from overcoming a challenging family situation to building a successful career. She emphasizes the importance of authenticity, self-awareness, and building meaningful relationships. She also touches on the responsible use of social media and the significance of having guiding principles in business. Emily's story inspires listeners to embrace their unique journeys and lead with heart.</p><p>Want to learn more about Emily's work? Click <a href="https://emily-green.com/" rel="noopener noreferrer" target="_blank">HERE</a> and <a href="https://www.linkedin.com/in/emily-green-9ab76732/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a href="https://here/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></content:encoded><link><![CDATA[https://the-branding-laboratory.captivate.fm]]></link><guid isPermaLink="false">1d889306-1c4a-4655-89db-692ce987d712</guid><itunes:image href="https://artwork.captivate.fm/b694f98d-dc0c-4e8e-926c-398a21180bd8/q5Tztz3_Ia6l4TlO0JbrGZF1.jpg"/><pubDate>Thu, 05 Jun 2025 12:00:00 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/1d889306-1c4a-4655-89db-692ce987d712.mp3" length="55396868" type="audio/mpeg"/><itunes:duration>01:05:57</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>48</itunes:episode><podcast:episode>48</podcast:episode></item><item><title>Music Compound with Jenny Townsend: Navigating Parenting and Entrepreneurship: Insights on Supporting Passion and Growth</title><itunes:title>Music Compound with Jenny Townsend: Navigating Parenting and Entrepreneurship: Insights on Supporting Passion and Growth</itunes:title><description><![CDATA[<p>In the episode of The Branding Laboratory, Deevo Tindall talks with the Founder, CEO, and President of Music Compound, Jenny Townsend. Jenny shares her entrepreneurial journey, highlighting the significance of supporting children's passions over imposing predetermined paths. She explores the challenges of parenting within a standardized educational system and stresses the need for fostering individuality and critical thinking. </p><p>Want to learn more about Jenny's work? Click <a href="https://musiccompound.com/" rel="noopener noreferrer" target="_blank">HERE</a>, <a href="https://www.jennyaldaytownsend.com/" rel="noopener noreferrer" target="_blank">HERE</a>, and <a href="https://www.linkedin.com/in/jennyaldaytownsend/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a href="https://here/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></description><content:encoded><![CDATA[<p>In the episode of The Branding Laboratory, Deevo Tindall talks with the Founder, CEO, and President of Music Compound, Jenny Townsend. Jenny shares her entrepreneurial journey, highlighting the significance of supporting children's passions over imposing predetermined paths. She explores the challenges of parenting within a standardized educational system and stresses the need for fostering individuality and critical thinking. </p><p>Want to learn more about Jenny's work? Click <a href="https://musiccompound.com/" rel="noopener noreferrer" target="_blank">HERE</a>, <a href="https://www.jennyaldaytownsend.com/" rel="noopener noreferrer" target="_blank">HERE</a>, and <a href="https://www.linkedin.com/in/jennyaldaytownsend/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a href="https://here/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></content:encoded><link><![CDATA[https://the-branding-laboratory.captivate.fm]]></link><guid isPermaLink="false">a5cc03c3-cff8-4c3b-9653-c4399b1261d0</guid><itunes:image href="https://artwork.captivate.fm/b694f98d-dc0c-4e8e-926c-398a21180bd8/q5Tztz3_Ia6l4TlO0JbrGZF1.jpg"/><pubDate>Thu, 29 May 2025 12:00:00 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/a5cc03c3-cff8-4c3b-9653-c4399b1261d0.mp3" length="47014340" type="audio/mpeg"/><itunes:duration>55:58</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>47</itunes:episode><podcast:episode>47</podcast:episode></item><item><title>Chris Hood: Adapting to Change: Understanding the Non-Linear Customer Journey in a Tech-Driven World</title><itunes:title>Chris Hood: Adapting to Change: Understanding the Non-Linear Customer Journey in a Tech-Driven World</itunes:title><description><![CDATA[<p>In the episode of The Branding Laboratory, Deevo Tindall talks with the Author, Podcast Host, Keynote Speaker, and Digital Strategist, Chris Hood. Chris discusses how brands can navigate rapid technological advancements, particularly AI, to enhance customer engagement. </p><p>Chris emphasizes a customer-centric approach, advocating for understanding customer needs before adopting new technologies. They also delve into the implications of AI on critical thinking and the importance of agility in development. </p><p>Want to learn more about Chris's work? Click <a href="https://chrishood.com/" rel="noopener noreferrer" target="_blank">HERE</a> and <a href="https://www.linkedin.com/in/chrishood/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a href="https://here/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></description><content:encoded><![CDATA[<p>In the episode of The Branding Laboratory, Deevo Tindall talks with the Author, Podcast Host, Keynote Speaker, and Digital Strategist, Chris Hood. Chris discusses how brands can navigate rapid technological advancements, particularly AI, to enhance customer engagement. </p><p>Chris emphasizes a customer-centric approach, advocating for understanding customer needs before adopting new technologies. They also delve into the implications of AI on critical thinking and the importance of agility in development. </p><p>Want to learn more about Chris's work? Click <a href="https://chrishood.com/" rel="noopener noreferrer" target="_blank">HERE</a> and <a href="https://www.linkedin.com/in/chrishood/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a href="https://here/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></content:encoded><link><![CDATA[https://the-branding-laboratory.captivate.fm]]></link><guid isPermaLink="false">287a1d09-491f-453e-868b-98bdf869926a</guid><itunes:image href="https://artwork.captivate.fm/b694f98d-dc0c-4e8e-926c-398a21180bd8/q5Tztz3_Ia6l4TlO0JbrGZF1.jpg"/><pubDate>Thu, 22 May 2025 12:00:00 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/287a1d09-491f-453e-868b-98bdf869926a.mp3" length="56276900" type="audio/mpeg"/><itunes:duration>58:37</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>46</itunes:episode><podcast:episode>46</podcast:episode></item><item><title>Teresa Blaes: Authentic and Unstoppable: How Faith-Based Entrepreneurs Can Stand Out</title><itunes:title>Teresa Blaes: Authentic and Unstoppable: How Faith-Based Entrepreneurs Can Stand Out</itunes:title><description><![CDATA[<p>In the episode of The Branding Laboratory, Deevo Tindall talks with Teresa Blaes. Teresa shares her journey of helping ministries and faith-based businesses clarify their messages and connect with their audiences. </p><p>She explores overcoming self-doubt, the importance of authenticity, and the power of storytelling in branding. Teresa emphasizes the need for genuine engagement and shares impactful stories, including how her podcast saved a listener's life. </p><p>Want to learn more about Teresa's work? Click <a href="https://teresablaes.com/partner-with-me/" rel="noopener noreferrer" target="_blank">HERE</a> and <a href="https://HERE" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a href="https://here/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></description><content:encoded><![CDATA[<p>In the episode of The Branding Laboratory, Deevo Tindall talks with Teresa Blaes. Teresa shares her journey of helping ministries and faith-based businesses clarify their messages and connect with their audiences. </p><p>She explores overcoming self-doubt, the importance of authenticity, and the power of storytelling in branding. Teresa emphasizes the need for genuine engagement and shares impactful stories, including how her podcast saved a listener's life. </p><p>Want to learn more about Teresa's work? Click <a href="https://teresablaes.com/partner-with-me/" rel="noopener noreferrer" target="_blank">HERE</a> and <a href="https://HERE" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a href="https://here/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></content:encoded><link><![CDATA[https://the-branding-laboratory.captivate.fm]]></link><guid isPermaLink="false">6a3d08dc-102f-4fcb-ba47-6449a1a65150</guid><itunes:image href="https://artwork.captivate.fm/b694f98d-dc0c-4e8e-926c-398a21180bd8/q5Tztz3_Ia6l4TlO0JbrGZF1.jpg"/><pubDate>Thu, 15 May 2025 12:00:00 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/6a3d08dc-102f-4fcb-ba47-6449a1a65150.mp3" length="34950596" type="audio/mpeg"/><itunes:duration>41:36</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>45</itunes:episode><podcast:episode>45</podcast:episode></item><item><title>The Free Spirits Company with Milan Martin: Breaking the Stigma: The Truth About Non-Alcoholic Beverages</title><itunes:title>The Free Spirits Company with Milan Martin: Breaking the Stigma: The Truth About Non-Alcoholic Beverages</itunes:title><description><![CDATA[<p>In the episode of The Branding Laboratory, Deevo Tindall talks with the Founder, CEO, and Board Chair of The Free Spirits Company, Milan Martin. Milan shares his journey from advertising to creating non-alcoholic spirits, emphasizing the importance of branding, storytelling, and consumer psychology. </p><p>He discusses the growing trend of moderation in drinking, the misconceptions about non-alcoholic beverages, and the cultural shift towards "dry dating." Milan highlights the challenges of launching a new product category and the significance of community and identity in branding. </p><p>Want to learn more about Milan's work? Click <a href="https://drinkfreespirits.com/" rel="noopener noreferrer" target="_blank">HERE</a> and <a href="https://www.linkedin.com/in/milanmartin/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a href="https://here/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></description><content:encoded><![CDATA[<p>In the episode of The Branding Laboratory, Deevo Tindall talks with the Founder, CEO, and Board Chair of The Free Spirits Company, Milan Martin. Milan shares his journey from advertising to creating non-alcoholic spirits, emphasizing the importance of branding, storytelling, and consumer psychology. </p><p>He discusses the growing trend of moderation in drinking, the misconceptions about non-alcoholic beverages, and the cultural shift towards "dry dating." Milan highlights the challenges of launching a new product category and the significance of community and identity in branding. </p><p>Want to learn more about Milan's work? Click <a href="https://drinkfreespirits.com/" rel="noopener noreferrer" target="_blank">HERE</a> and <a href="https://www.linkedin.com/in/milanmartin/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a href="https://here/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></content:encoded><link><![CDATA[https://the-branding-laboratory.captivate.fm]]></link><guid isPermaLink="false">2bd3ec52-dca8-4df0-b3b7-fc37176c69ee</guid><itunes:image href="https://artwork.captivate.fm/b694f98d-dc0c-4e8e-926c-398a21180bd8/q5Tztz3_Ia6l4TlO0JbrGZF1.jpg"/><pubDate>Thu, 08 May 2025 12:00:00 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/2bd3ec52-dca8-4df0-b3b7-fc37176c69ee.mp3" length="39982532" type="audio/mpeg"/><itunes:duration>47:36</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>44</itunes:episode><podcast:episode>44</podcast:episode></item><item><title>Alison Katschkowsky: The Self-Care Revolution: Why Taking Time for Yourself is Non-Negotiable</title><itunes:title>Alison Katschkowsky: The Self-Care Revolution: Why Taking Time for Yourself is Non-Negotiable</itunes:title><description><![CDATA[<p>In the episode of The Branding Laboratory, Deevo Tindall talks with the Founder and Hybrid Business and Retreat Strategist, Alison Katschkowsky. Allison shares her journey from competitive athletics to becoming a self-care advocate, highlighting the need for introspection and balance. </p><p>She discusses practical strategies for integrating self-care into busy lives, the societal pressures that hinder it, and the importance of aligning business with personal values. The episode encourages listeners to embrace self-care as a fundamental necessity for personal and professional growth.</p><p>Want to learn more about Alison's work? Click <a href="https://thealisonk.com/meet-alison" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a href="https://here/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></description><content:encoded><![CDATA[<p>In the episode of The Branding Laboratory, Deevo Tindall talks with the Founder and Hybrid Business and Retreat Strategist, Alison Katschkowsky. Allison shares her journey from competitive athletics to becoming a self-care advocate, highlighting the need for introspection and balance. </p><p>She discusses practical strategies for integrating self-care into busy lives, the societal pressures that hinder it, and the importance of aligning business with personal values. The episode encourages listeners to embrace self-care as a fundamental necessity for personal and professional growth.</p><p>Want to learn more about Alison's work? Click <a href="https://thealisonk.com/meet-alison" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a href="https://here/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></content:encoded><link><![CDATA[https://the-branding-laboratory.captivate.fm]]></link><guid isPermaLink="false">c1667576-10da-4ee8-a3b0-5c9f8ee4d745</guid><itunes:image href="https://artwork.captivate.fm/b694f98d-dc0c-4e8e-926c-398a21180bd8/q5Tztz3_Ia6l4TlO0JbrGZF1.jpg"/><pubDate>Thu, 01 May 2025 12:00:00 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/c1667576-10da-4ee8-a3b0-5c9f8ee4d745.mp3" length="52326836" type="audio/mpeg"/><itunes:duration>01:02:18</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>43</itunes:episode><podcast:episode>43</podcast:episode></item><item><title>Big Impact Books with Melanie Herschorn: Navigating the Challenges of Book Marketing: Tips for Aspiring Authors</title><itunes:title>Big Impact Books with Melanie Herschorn: Navigating the Challenges of Book Marketing: Tips for Aspiring Authors</itunes:title><description><![CDATA[<p>In the episode of The Branding Laboratory, Deevo Tindall talks with the Book Marketing and Publishing Strategist of Big Impact Books, Melanie Herschorn. Melanie shares her journey from celebrity publicist to her current role, emphasizing the importance of personalized marketing strategies for authors. </p><p>Melanie covers entrepreneurship challenges, the necessity of clear marketing plans, and the balance between creativity and technical execution in book publishing. Melanie also discusses her focus on helping professionals like attorneys and wealth advisors articulate their expertise through impactful books, highlighting the value of tailored, high-quality service in the publishing industry.</p><p>Want to learn more about Melanie's work? Click <a href="https://yourbigimpactbook.com/" rel="noopener noreferrer" target="_blank">HERE</a> and <a href="https://www.linkedin.com/in/melanie-herschorn/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a href="https://here/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></description><content:encoded><![CDATA[<p>In the episode of The Branding Laboratory, Deevo Tindall talks with the Book Marketing and Publishing Strategist of Big Impact Books, Melanie Herschorn. Melanie shares her journey from celebrity publicist to her current role, emphasizing the importance of personalized marketing strategies for authors. </p><p>Melanie covers entrepreneurship challenges, the necessity of clear marketing plans, and the balance between creativity and technical execution in book publishing. Melanie also discusses her focus on helping professionals like attorneys and wealth advisors articulate their expertise through impactful books, highlighting the value of tailored, high-quality service in the publishing industry.</p><p>Want to learn more about Melanie's work? Click <a href="https://yourbigimpactbook.com/" rel="noopener noreferrer" target="_blank">HERE</a> and <a href="https://www.linkedin.com/in/melanie-herschorn/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a href="https://here/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></content:encoded><link><![CDATA[https://the-branding-laboratory.captivate.fm]]></link><guid isPermaLink="false">4ddfd819-298f-4f92-8a00-67214a362d5d</guid><itunes:image href="https://artwork.captivate.fm/b694f98d-dc0c-4e8e-926c-398a21180bd8/q5Tztz3_Ia6l4TlO0JbrGZF1.jpg"/><pubDate>Thu, 24 Apr 2025 12:00:00 -0500</pubDate><enclosure url="https://podcasts.captivate.fm/media/9256b33b-2cbb-497d-9853-adbadf81b7f5/TBL-42-converted.mp3" length="58773668" type="audio/mpeg"/><itunes:duration>01:09:58</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>42</itunes:episode><podcast:episode>42</podcast:episode></item><item><title>North 12 Partners with Shay Prosser: The Power of Purpose: How Clarity Drives Sustainable Business Success</title><itunes:title>North 12 Partners with Shay Prosser: The Power of Purpose: How Clarity Drives Sustainable Business Success</itunes:title><description><![CDATA[<p>In the episode of The Branding Laboratory, Deevo Tindall talks with the Chief Strategy and Growth Officer of North 12 Partners, Shay Prosser. Shay shares her journey from the corporate world to entrepreneurship. </p><p>She discusses the importance of having a clear purpose, actionable strategies, and effective execution to avoid burnout. Shay introduces her "12-point roadmap to accelerate growth" and stresses the importance of aligning employees with the right roles. The episode offers valuable insights into leadership, decision-making, and fostering a positive work environment.</p><p>Want to learn more about Shay's work? Click <a href="https://north12partners.com/" rel="noopener noreferrer" target="_blank">HERE</a> and <a href="https://www.linkedin.com/in/shayprosser/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a href="https://here/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></description><content:encoded><![CDATA[<p>In the episode of The Branding Laboratory, Deevo Tindall talks with the Chief Strategy and Growth Officer of North 12 Partners, Shay Prosser. Shay shares her journey from the corporate world to entrepreneurship. </p><p>She discusses the importance of having a clear purpose, actionable strategies, and effective execution to avoid burnout. Shay introduces her "12-point roadmap to accelerate growth" and stresses the importance of aligning employees with the right roles. The episode offers valuable insights into leadership, decision-making, and fostering a positive work environment.</p><p>Want to learn more about Shay's work? Click <a href="https://north12partners.com/" rel="noopener noreferrer" target="_blank">HERE</a> and <a href="https://www.linkedin.com/in/shayprosser/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a href="https://here/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></content:encoded><link><![CDATA[https://the-branding-laboratory.captivate.fm]]></link><guid isPermaLink="false">474df566-bc13-4eb5-8eae-d5a2f0d78e87</guid><itunes:image href="https://artwork.captivate.fm/b694f98d-dc0c-4e8e-926c-398a21180bd8/q5Tztz3_Ia6l4TlO0JbrGZF1.jpg"/><pubDate>Thu, 17 Apr 2025 12:00:00 -0500</pubDate><enclosure url="https://podcasts.captivate.fm/media/8ba0e595-2ed2-46b2-90e9-66eb4f72878c/TBL-41-converted.mp3" length="50093108" type="audio/mpeg"/><itunes:duration>59:38</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>41</itunes:episode><podcast:episode>41</podcast:episode></item><item><title>LiveWellWithElle with Andrielle Mylin: Breaking the Cycle: How to Recognize and Escape Toxic Patterns in Relationships</title><itunes:title>LiveWellWithElle with Andrielle Mylin: Breaking the Cycle: How to Recognize and Escape Toxic Patterns in Relationships</itunes:title><description><![CDATA[<p>In the episode of The Branding Laboratory, Deevo Tindall talks with the Coach of LiveWellWithElle, Andrielle Mylin. Andrielle shares her journey of resilience and transformation, discussing her turbulent upbringing, abusive relationships, and the loss of loved ones. </p><p>Andrielle delves into themes of authenticity, vulnerability, and the importance of breaking free from toxic cycles. Andrielle emphasizes the healing power of sharing one's story and offers insights into recognizing and escaping narcissistic relationships. The episode serves as an inspiring reminder of the potential for personal growth and the strength found in vulnerability.</p><p>Want to learn more about Andrielle's work? Click <a href="https://www.livewellwithelle.life/" rel="noopener noreferrer" target="_blank">HERE</a> and <a href="https://www.instagram.com/livewellwithelle_/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a href="https://here/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></description><content:encoded><![CDATA[<p>In the episode of The Branding Laboratory, Deevo Tindall talks with the Coach of LiveWellWithElle, Andrielle Mylin. Andrielle shares her journey of resilience and transformation, discussing her turbulent upbringing, abusive relationships, and the loss of loved ones. </p><p>Andrielle delves into themes of authenticity, vulnerability, and the importance of breaking free from toxic cycles. Andrielle emphasizes the healing power of sharing one's story and offers insights into recognizing and escaping narcissistic relationships. The episode serves as an inspiring reminder of the potential for personal growth and the strength found in vulnerability.</p><p>Want to learn more about Andrielle's work? Click <a href="https://www.livewellwithelle.life/" rel="noopener noreferrer" target="_blank">HERE</a> and <a href="https://www.instagram.com/livewellwithelle_/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a href="https://here/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></content:encoded><link><![CDATA[https://the-branding-laboratory.captivate.fm]]></link><guid isPermaLink="false">6d8a105f-8e1f-4df9-81d6-590e8ffe9c94</guid><itunes:image href="https://artwork.captivate.fm/b694f98d-dc0c-4e8e-926c-398a21180bd8/q5Tztz3_Ia6l4TlO0JbrGZF1.jpg"/><pubDate>Thu, 10 Apr 2025 12:00:00 -0500</pubDate><enclosure url="https://podcasts.captivate.fm/media/e8055f40-5e08-4138-93e8-9659baca0f79/TBL-40-converted.mp3" length="54158036" type="audio/mpeg"/><itunes:duration>01:04:28</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>40</itunes:episode><podcast:episode>40</podcast:episode></item><item><title>39 - IdeaScale with Nick Jain: The Power of Personal Growth in Leadership: Transformative Experiences That Shape Success</title><itunes:title>39 - IdeaScale with Nick Jain: The Power of Personal Growth in Leadership: Transformative Experiences That Shape Success</itunes:title><description><![CDATA[<p>In the episode of The Branding Laboratory, Deevo Tindall talks with the CEO of IdeaScale, Nick Jain. Nick shares insights from his diverse career, emphasizing the importance of being data-driven, transparent, and goal-oriented. </p><p>He discusses how his immigrant upbringing instilled resilience and a scrappy mentality, which he applies at IdeaScale. The conversation covers the strategic use of generative AI in marketing, the significance of continuous learning, and the balance between personal well-being and professional success. Nick's reflections on risk-taking, decision-making, and legacy offer valuable lessons for aspiring leaders and innovators.</p><p>Want to learn more about Nick's work? Click <a href="https://ideascale.com/" rel="noopener noreferrer" target="_blank">HERE</a> and <a href="https://www.linkedin.com/in/nickjain/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a href="https://here/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></description><content:encoded><![CDATA[<p>In the episode of The Branding Laboratory, Deevo Tindall talks with the CEO of IdeaScale, Nick Jain. Nick shares insights from his diverse career, emphasizing the importance of being data-driven, transparent, and goal-oriented. </p><p>He discusses how his immigrant upbringing instilled resilience and a scrappy mentality, which he applies at IdeaScale. The conversation covers the strategic use of generative AI in marketing, the significance of continuous learning, and the balance between personal well-being and professional success. Nick's reflections on risk-taking, decision-making, and legacy offer valuable lessons for aspiring leaders and innovators.</p><p>Want to learn more about Nick's work? Click <a href="https://ideascale.com/" rel="noopener noreferrer" target="_blank">HERE</a> and <a href="https://www.linkedin.com/in/nickjain/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a href="https://here/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></content:encoded><link><![CDATA[https://the-branding-laboratory.captivate.fm]]></link><guid isPermaLink="false">796c760b-329c-4904-9c6d-55283439a620</guid><itunes:image href="https://artwork.captivate.fm/b694f98d-dc0c-4e8e-926c-398a21180bd8/q5Tztz3_Ia6l4TlO0JbrGZF1.jpg"/><pubDate>Thu, 03 Apr 2025 12:00:00 -0500</pubDate><enclosure url="https://podcasts.captivate.fm/media/bd551005-6075-4503-bfe7-d843e7138fe2/TBL-39-converted.mp3" length="54177756" type="audio/mpeg"/><itunes:duration>01:04:30</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>38 - From Imposter Syndrome to Empowerment: A Journey of Self-Discovery with Andre&apos; Savoie Consulting&apos;s Andre Savoie</title><itunes:title>38 - From Imposter Syndrome to Empowerment: A Journey of Self-Discovery with Andre&apos; Savoie Consulting&apos;s Andre Savoie</itunes:title><description><![CDATA[<p>In the episode of The Branding Laboratory, Deevo Tindall talks with the Marketing Consultant of Andre' Savoie Consulting, Andre Savoie. Andre discusses the significant influences in their life, including their parents and mentors, and reflects on their leadership and parenting philosophies. </p><p>He emphasize the importance of allowing individuals to learn from their choices and the consequences, fostering autonomy and growth. The conversation also touches on overcoming imposter syndrome, the value of authenticity in branding, and the impact of simplifying choices to aid decision-making. The episode concludes with insights on creating supportive communities and strategic thinking.</p><p>Want to learn more about Andre's work? Click <a href="https://andresavoie.com/" rel="noopener noreferrer" target="_blank">HERE</a> and <a href="https://www.linkedin.com/in/andresavoie/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a href="https://here/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></description><content:encoded><![CDATA[<p>In the episode of The Branding Laboratory, Deevo Tindall talks with the Marketing Consultant of Andre' Savoie Consulting, Andre Savoie. Andre discusses the significant influences in their life, including their parents and mentors, and reflects on their leadership and parenting philosophies. </p><p>He emphasize the importance of allowing individuals to learn from their choices and the consequences, fostering autonomy and growth. The conversation also touches on overcoming imposter syndrome, the value of authenticity in branding, and the impact of simplifying choices to aid decision-making. The episode concludes with insights on creating supportive communities and strategic thinking.</p><p>Want to learn more about Andre's work? Click <a href="https://andresavoie.com/" rel="noopener noreferrer" target="_blank">HERE</a> and <a href="https://www.linkedin.com/in/andresavoie/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a href="https://here/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></content:encoded><link><![CDATA[https://the-branding-laboratory.captivate.fm]]></link><guid isPermaLink="false">f104e823-a9af-4ae0-ad1b-4ae420f1335f</guid><itunes:image href="https://artwork.captivate.fm/b694f98d-dc0c-4e8e-926c-398a21180bd8/q5Tztz3_Ia6l4TlO0JbrGZF1.jpg"/><pubDate>Thu, 27 Mar 2025 12:00:00 -0500</pubDate><enclosure url="https://podcasts.captivate.fm/media/f4b8d400-f41f-454f-b3d2-6b4083134b0e/TBL-38-converted.mp3" length="59229852" type="audio/mpeg"/><itunes:duration>01:10:31</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>37 - Innovating with Pickle Juice: Strategies for Building a Resilient Brand in a Crowded Market with The Pickle Juice Company&apos;s Filip Keuppens</title><itunes:title>37 - Innovating with Pickle Juice: Strategies for Building a Resilient Brand in a Crowded Market with The Pickle Juice Company&apos;s Filip Keuppens</itunes:title><description><![CDATA[<p>In the episode of The Branding Laboratory, Deevo Tindall talks with the Executive Vice President of The Pickle Juice Company, Filip Keuppens. Filip highlights his innovative journey in transforming pickle juice into a product that alleviates muscle cramps and provides electrolytes. </p><p>He explores themes of innovation, consumer misconceptions, and branding challenges. Filip shares insights on product development, market differentiation, and the importance of authenticity in endorsements. The episode underscores the significance of resilience, focus, and genuine connections in entrepreneurship, offering valuable lessons on personal growth and leadership in a competitive marketplace.</p><p>Want to learn more about Filip's work? Click <a href="https://picklepower.com/" rel="noopener noreferrer" target="_blank">HERE</a> and <a href="https://www.linkedin.com/in/fkeuppens/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a href="https://here/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></description><content:encoded><![CDATA[<p>In the episode of The Branding Laboratory, Deevo Tindall talks with the Executive Vice President of The Pickle Juice Company, Filip Keuppens. Filip highlights his innovative journey in transforming pickle juice into a product that alleviates muscle cramps and provides electrolytes. </p><p>He explores themes of innovation, consumer misconceptions, and branding challenges. Filip shares insights on product development, market differentiation, and the importance of authenticity in endorsements. The episode underscores the significance of resilience, focus, and genuine connections in entrepreneurship, offering valuable lessons on personal growth and leadership in a competitive marketplace.</p><p>Want to learn more about Filip's work? Click <a href="https://picklepower.com/" rel="noopener noreferrer" target="_blank">HERE</a> and <a href="https://www.linkedin.com/in/fkeuppens/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a href="https://here/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></content:encoded><link><![CDATA[https://the-branding-laboratory.captivate.fm]]></link><guid isPermaLink="false">d7e1a90e-d01e-435d-9f4b-cf66a7df5508</guid><itunes:image href="https://artwork.captivate.fm/b694f98d-dc0c-4e8e-926c-398a21180bd8/q5Tztz3_Ia6l4TlO0JbrGZF1.jpg"/><pubDate>Tue, 18 Mar 2025 12:00:00 -0500</pubDate><enclosure url="https://podcasts.captivate.fm/media/7e6c0771-4812-4f48-bf4b-d51aaf662fbf/TBL-37-converted.mp3" length="64105652" type="audio/mpeg"/><itunes:duration>01:16:19</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>36 - Inn8ly with James Hipkin: The Power of Pathways: How to Invite Engagement and Drive Conversions</title><itunes:title>36 - Inn8ly with James Hipkin: The Power of Pathways: How to Invite Engagement and Drive Conversions</itunes:title><description><![CDATA[<p>In the episode of The Branding Laboratory, Deevo Tindall talks with the CEO and Founder of Inn8ly, James Hipkin. James shares his personal journey, including his decision to give up alcohol. </p><p>James discusses his transition from the music industry to digital marketing, emphasizing the importance of strategy and understanding the audience. He highlights the need for value-driven content and effective website design. The episode offers insights into building impactful digital presences and underscores the significance of aligning personal values with professional goals.</p><p>Want to learn more about James's work? Click <a href="https://inn8ly.com/" rel="noopener noreferrer" target="_blank">HERE</a> and <a href="https://www.linkedin.com/in/jameshipkin/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a href="https://here/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></description><content:encoded><![CDATA[<p>In the episode of The Branding Laboratory, Deevo Tindall talks with the CEO and Founder of Inn8ly, James Hipkin. James shares his personal journey, including his decision to give up alcohol. </p><p>James discusses his transition from the music industry to digital marketing, emphasizing the importance of strategy and understanding the audience. He highlights the need for value-driven content and effective website design. The episode offers insights into building impactful digital presences and underscores the significance of aligning personal values with professional goals.</p><p>Want to learn more about James's work? Click <a href="https://inn8ly.com/" rel="noopener noreferrer" target="_blank">HERE</a> and <a href="https://www.linkedin.com/in/jameshipkin/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a href="https://here/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></content:encoded><link><![CDATA[https://the-branding-laboratory.captivate.fm]]></link><guid isPermaLink="false">e1707fcc-17f1-4b97-a5da-b01ff3ff890e</guid><itunes:image href="https://artwork.captivate.fm/b694f98d-dc0c-4e8e-926c-398a21180bd8/q5Tztz3_Ia6l4TlO0JbrGZF1.jpg"/><pubDate>Thu, 13 Mar 2025 12:00:00 -0500</pubDate><enclosure url="https://podcasts.captivate.fm/media/0155d3a2-b060-4481-a41c-aabd36187623/TBL-36-converted.mp3" length="57706566" type="audio/mpeg"/><itunes:duration>01:08:42</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>35 - Bosun with Nicole Grinnell: Balancing Work and Family: How Not to Lose Your Mind as an Entrepreneur</title><itunes:title>35 - Bosun with Nicole Grinnell: Balancing Work and Family: How Not to Lose Your Mind as an Entrepreneur</itunes:title><description><![CDATA[<p>In the episode of The Branding Laboratory, Deevo Tindall talks with the Founder of Bosun, Nicole Grinnell. Nicole discusses her journey from working in a family business to becoming a three-time business owner. </p><p>Nicole shares insights on leadership, work-life balance, and the importance of nurturing relationships in business. She reflects on her personality traits, her passion for helping others succeed, and the challenges of balancing optimism with realism. The episode offers valuable advice for new entrepreneurs, emphasizing the importance of open-mindedness, self-awareness, and authentic connections.</p><p>Want to learn more about Nicole's work? Click <a href="https://www.bosunsolutions.com/" rel="noopener noreferrer" target="_blank">HERE</a> and <a href="https://www.linkedin.com/in/nicole-grinnell-b6190515/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a href="https://here/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></description><content:encoded><![CDATA[<p>In the episode of The Branding Laboratory, Deevo Tindall talks with the Founder of Bosun, Nicole Grinnell. Nicole discusses her journey from working in a family business to becoming a three-time business owner. </p><p>Nicole shares insights on leadership, work-life balance, and the importance of nurturing relationships in business. She reflects on her personality traits, her passion for helping others succeed, and the challenges of balancing optimism with realism. The episode offers valuable advice for new entrepreneurs, emphasizing the importance of open-mindedness, self-awareness, and authentic connections.</p><p>Want to learn more about Nicole's work? Click <a href="https://www.bosunsolutions.com/" rel="noopener noreferrer" target="_blank">HERE</a> and <a href="https://www.linkedin.com/in/nicole-grinnell-b6190515/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a href="https://here/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></content:encoded><link><![CDATA[https://the-branding-laboratory.captivate.fm]]></link><guid isPermaLink="false">73338139-bcab-4bab-9940-3d8a95b6f594</guid><itunes:image href="https://artwork.captivate.fm/b694f98d-dc0c-4e8e-926c-398a21180bd8/q5Tztz3_Ia6l4TlO0JbrGZF1.jpg"/><pubDate>Thu, 06 Mar 2025 12:00:00 -0500</pubDate><enclosure url="https://podcasts.captivate.fm/media/7d8e1bf8-1870-4846-8b37-aca530b514fe/TBL-35-converted.mp3" length="55270196" type="audio/mpeg"/><itunes:duration>01:05:48</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>34 - KCD with Kara Chaffin Donofrio: Hustle Less, Live More: The Soulful Approach to Entrepreneurship</title><itunes:title>34 - KCD with Kara Chaffin Donofrio: Hustle Less, Live More: The Soulful Approach to Entrepreneurship</itunes:title><description><![CDATA[<p>In the episode of The Branding Laboratory, Deevo Tindall talks with the Associate Broker and Realtor of KCD, Kara Chaffin Donofrio. Kara shares her journey through real estate and entrepreneurship, emphasizing the importance of authenticity and self-awareness. </p><p>She discusses overcoming burnout through spirituality and integrating personal values into her business. The episode explores themes like intuition, incremental goal-setting, and the power of choice. Kara highlights the significance of serving clients genuinely and the impact of positive affirmations. The conversation encourages listeners to align their personal and professional lives for greater fulfillment and success.</p><p>Want to learn more about Kara's work? Click <a href="https://kcdrealestate.com/" rel="noopener noreferrer" target="_blank">HERE</a> and <a href="https://www.linkedin.com/in/karachaffin/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a href="https://here/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></description><content:encoded><![CDATA[<p>In the episode of The Branding Laboratory, Deevo Tindall talks with the Associate Broker and Realtor of KCD, Kara Chaffin Donofrio. Kara shares her journey through real estate and entrepreneurship, emphasizing the importance of authenticity and self-awareness. </p><p>She discusses overcoming burnout through spirituality and integrating personal values into her business. The episode explores themes like intuition, incremental goal-setting, and the power of choice. Kara highlights the significance of serving clients genuinely and the impact of positive affirmations. The conversation encourages listeners to align their personal and professional lives for greater fulfillment and success.</p><p>Want to learn more about Kara's work? Click <a href="https://kcdrealestate.com/" rel="noopener noreferrer" target="_blank">HERE</a> and <a href="https://www.linkedin.com/in/karachaffin/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a href="https://here/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></content:encoded><link><![CDATA[https://the-branding-laboratory.captivate.fm]]></link><guid isPermaLink="false">4400c8c4-df6f-4b42-bdd0-234b9ec1f14c</guid><itunes:image href="https://artwork.captivate.fm/b694f98d-dc0c-4e8e-926c-398a21180bd8/q5Tztz3_Ia6l4TlO0JbrGZF1.jpg"/><pubDate>Thu, 27 Feb 2025 12:00:00 -0500</pubDate><enclosure url="https://podcasts.captivate.fm/media/8e461f18-c59a-4874-8d64-fca0fe47e11c/TBL-34-converted.mp3" length="79055300" type="audio/mpeg"/><itunes:duration>01:34:07</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>33 - Tree and Leaf Partners with Andrew Galpin: Exit Strategies with Heart: Creating Meaningful Transitions in Business</title><itunes:title>33 - Tree and Leaf Partners with Andrew Galpin: Exit Strategies with Heart: Creating Meaningful Transitions in Business</itunes:title><description><![CDATA[<p>In the episode of The Branding Laboratory, Deevo Tindall talks with the Founder of Tree and Leaf Partners, Andrew Galpin. Andrew shares his entrepreneurial journey, his leadership philosophies, and the role of faith in his life. </p><p>Andrew discusses insights on balancing authenticity with professional demands, the importance of community, and the concept of being a "redemptive acquisition entrepreneur." The discussion emphasizes creating a meaningful legacy through business, maintaining integrity, and the impact of storytelling. Andrew highlights the significance of aligning personal values with professional actions to foster positive change.</p><p>Want to learn more about Andrew's work? Click <a href="https://treeleafpartners.com/" rel="noopener noreferrer" target="_blank">HERE</a> and <a href="https://www.linkedin.com/in/andrewgalpin/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a href="https://here/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></description><content:encoded><![CDATA[<p>In the episode of The Branding Laboratory, Deevo Tindall talks with the Founder of Tree and Leaf Partners, Andrew Galpin. Andrew shares his entrepreneurial journey, his leadership philosophies, and the role of faith in his life. </p><p>Andrew discusses insights on balancing authenticity with professional demands, the importance of community, and the concept of being a "redemptive acquisition entrepreneur." The discussion emphasizes creating a meaningful legacy through business, maintaining integrity, and the impact of storytelling. Andrew highlights the significance of aligning personal values with professional actions to foster positive change.</p><p>Want to learn more about Andrew's work? Click <a href="https://treeleafpartners.com/" rel="noopener noreferrer" target="_blank">HERE</a> and <a href="https://www.linkedin.com/in/andrewgalpin/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a href="https://here/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></content:encoded><link><![CDATA[https://the-branding-laboratory.captivate.fm]]></link><guid isPermaLink="false">7165c8ac-fc66-40a6-be94-fb57bc19a9d7</guid><itunes:image href="https://artwork.captivate.fm/b694f98d-dc0c-4e8e-926c-398a21180bd8/q5Tztz3_Ia6l4TlO0JbrGZF1.jpg"/><pubDate>Thu, 20 Feb 2025 12:00:00 -0500</pubDate><enclosure url="https://podcasts.captivate.fm/media/951b12e2-b493-4cea-8d2c-de82afb70fa5/TBL-33-converted.mp3" length="51025172" type="audio/mpeg"/><itunes:duration>01:00:45</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>32 - Leading with Purpose: Insights on Aligning Values and Professional Aspirations with Straza Consulting&apos;s Mike Straza</title><itunes:title>32 - Leading with Purpose: Insights on Aligning Values and Professional Aspirations with Straza Consulting&apos;s Mike Straza</itunes:title><description><![CDATA[<p>In the episode of The Branding Laboratory, Deevo Tindall talks with the Founder and Business Consultant of Straza Consulting, Mike Straza. Mike shares his journey, emphasizing the importance of listening, understanding people, and adapting to different organizational cultures. </p><p>He reflects on the significance of active listening, the challenges of self-doubt, and the drive for continuous improvement. The episode highlights Mike's belief in leading by example, compassion in leadership, and his commitment to making a positive impact on others' lives.</p><p>Want to learn more about Mike's work? Click <a href="https://www.consultstraza.com/" rel="noopener noreferrer" target="_blank">HERE </a>and <a href="https://www.linkedin.com/in/michaelstraza/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a href="https://here/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></description><content:encoded><![CDATA[<p>In the episode of The Branding Laboratory, Deevo Tindall talks with the Founder and Business Consultant of Straza Consulting, Mike Straza. Mike shares his journey, emphasizing the importance of listening, understanding people, and adapting to different organizational cultures. </p><p>He reflects on the significance of active listening, the challenges of self-doubt, and the drive for continuous improvement. The episode highlights Mike's belief in leading by example, compassion in leadership, and his commitment to making a positive impact on others' lives.</p><p>Want to learn more about Mike's work? Click <a href="https://www.consultstraza.com/" rel="noopener noreferrer" target="_blank">HERE </a>and <a href="https://www.linkedin.com/in/michaelstraza/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a href="https://here/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></content:encoded><link><![CDATA[https://the-branding-laboratory.captivate.fm]]></link><guid isPermaLink="false">4ddc51e3-0f5f-433f-8b14-eae76025d349</guid><itunes:image href="https://artwork.captivate.fm/b694f98d-dc0c-4e8e-926c-398a21180bd8/q5Tztz3_Ia6l4TlO0JbrGZF1.jpg"/><pubDate>Thu, 13 Feb 2025 12:00:00 -0500</pubDate><enclosure url="https://podcasts.captivate.fm/media/835a24b9-f4e1-4ef6-a032-98c921d22ce8/TBL-32-converted.mp3" length="50113316" type="audio/mpeg"/><itunes:duration>52:12</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>31 - Blaze PR with Matt Kovacs: Revolutionizing PR with Authentic Connections</title><itunes:title>31 - Blaze PR with Matt Kovacs: Revolutionizing PR with Authentic Connections</itunes:title><description><![CDATA[<p>In the episode of The Branding Laboratory, Deevo Tindall talks with the President of Blaze PR, Matt Kovacs. Matt discusses the evolving landscape of public relations and the importance of storytelling and relationship-building. </p><p>Matt shares his journey from Pittsburgh to California, highlighting his experiences with various brands and the shift toward digital PR. The discussion emphasizes the value of strategic insights, data-driven results, and maintaining strong client relationships. Matt also explores the role of AI in PR and the significance of human connection. The episode concludes with insights on leadership, confidence, and the future of the PR industry.</p><p>Want to learn more about Matt's work? Click <a href="https://www.blazepr.com/" rel="noopener noreferrer" target="_blank">HERE</a> and <a href="https://www.linkedin.com/in/mattjkovacs/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a href="https://HERE" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></description><content:encoded><![CDATA[<p>In the episode of The Branding Laboratory, Deevo Tindall talks with the President of Blaze PR, Matt Kovacs. Matt discusses the evolving landscape of public relations and the importance of storytelling and relationship-building. </p><p>Matt shares his journey from Pittsburgh to California, highlighting his experiences with various brands and the shift toward digital PR. The discussion emphasizes the value of strategic insights, data-driven results, and maintaining strong client relationships. Matt also explores the role of AI in PR and the significance of human connection. The episode concludes with insights on leadership, confidence, and the future of the PR industry.</p><p>Want to learn more about Matt's work? Click <a href="https://www.blazepr.com/" rel="noopener noreferrer" target="_blank">HERE</a> and <a href="https://www.linkedin.com/in/mattjkovacs/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a href="https://HERE" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></content:encoded><link><![CDATA[https://the-branding-laboratory.captivate.fm]]></link><guid isPermaLink="false">4a6956a5-9c7d-4f57-8119-b3e36ee966bc</guid><itunes:image href="https://artwork.captivate.fm/b694f98d-dc0c-4e8e-926c-398a21180bd8/q5Tztz3_Ia6l4TlO0JbrGZF1.jpg"/><pubDate>Thu, 06 Feb 2025 12:00:00 -0500</pubDate><enclosure url="https://podcasts.captivate.fm/media/88339883-9418-4160-8bac-80a0f9ebcd44/TBL-31-converted.mp3" length="45408260" type="audio/mpeg"/><itunes:duration>54:03</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>30 - Satori Innovation with Patrick Williams: The Art of Failure: Transforming Setbacks into Creative Breakthroughs</title><itunes:title>30 - Satori Innovation with Patrick Williams: The Art of Failure: Transforming Setbacks into Creative Breakthroughs</itunes:title><description><![CDATA[<p>In the episode of The Branding Laboratory, Deevo Tindall talks with the Founder and President of Satori Innovation, Patrick Williams. Patrick delves into the significance of creativity in personal and professional spheres, discussing how environmental factors influence creative potential. </p><p>Patrick emphasizes the importance of immersing oneself in creative environments, such as jazz clubs and museums, to spark new ideas. They explore how creativity is crucial for innovation and leadership, with Patrick likening it to a muscle that needs regular exercise. The episode concludes with a call to embrace and nurture creativity for personal growth and professional success.</p><p>Want to learn more about Patrick's work? Click <a href="https://patrickwilliamsstaycreative.com/" rel="noopener noreferrer" target="_blank">HERE</a> and <a href="https://www.linkedin.com/in/patrick-michael-williams/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply HERE.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></description><content:encoded><![CDATA[<p>In the episode of The Branding Laboratory, Deevo Tindall talks with the Founder and President of Satori Innovation, Patrick Williams. Patrick delves into the significance of creativity in personal and professional spheres, discussing how environmental factors influence creative potential. </p><p>Patrick emphasizes the importance of immersing oneself in creative environments, such as jazz clubs and museums, to spark new ideas. They explore how creativity is crucial for innovation and leadership, with Patrick likening it to a muscle that needs regular exercise. The episode concludes with a call to embrace and nurture creativity for personal growth and professional success.</p><p>Want to learn more about Patrick's work? Click <a href="https://patrickwilliamsstaycreative.com/" rel="noopener noreferrer" target="_blank">HERE</a> and <a href="https://www.linkedin.com/in/patrick-michael-williams/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply HERE.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></content:encoded><link><![CDATA[https://the-branding-laboratory.captivate.fm]]></link><guid isPermaLink="false">6d3dadfc-a397-4200-9041-352d5af571a7</guid><itunes:image href="https://artwork.captivate.fm/b694f98d-dc0c-4e8e-926c-398a21180bd8/q5Tztz3_Ia6l4TlO0JbrGZF1.jpg"/><pubDate>Thu, 30 Jan 2025 12:00:00 -0500</pubDate><enclosure url="https://podcasts.captivate.fm/media/547efc4b-d84a-4568-b4e5-4d4bb859d069/TBL-30-converted.mp3" length="60115988" type="audio/mpeg"/><itunes:duration>01:11:34</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>29 - Astrology and Human Design with Sarah Kirby: How to Thrive in Business: Technique to Understanding Client Needs</title><itunes:title>29 - Astrology and Human Design with Sarah Kirby: How to Thrive in Business: Technique to Understanding Client Needs</itunes:title><description><![CDATA[<p>In the episode of The Branding Laboratory, Deevo Tindall talks with the Second Generation Astrologer and Human Design Analyst, Sarah Kirby. Sarah discusses how astrology and human design can help individuals understand their identity and purpose, leading to authentic self-expression and success. </p><p>Sarah shares her journey, including her Saturn return, and explains how these tools provide insights into personal growth and decision-making. Sarah emphasizes the balance between free will and determinism, encouraging listeners to make empowered choices. .</p><p>Want to learn more about Sarah's work? Click <a href="https://www.sarahashtonkirby.com/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a href="https://podcast.deevotindall.com/podcast-guest-application" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></description><content:encoded><![CDATA[<p>In the episode of The Branding Laboratory, Deevo Tindall talks with the Second Generation Astrologer and Human Design Analyst, Sarah Kirby. Sarah discusses how astrology and human design can help individuals understand their identity and purpose, leading to authentic self-expression and success. </p><p>Sarah shares her journey, including her Saturn return, and explains how these tools provide insights into personal growth and decision-making. Sarah emphasizes the balance between free will and determinism, encouraging listeners to make empowered choices. .</p><p>Want to learn more about Sarah's work? Click <a href="https://www.sarahashtonkirby.com/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a href="https://podcast.deevotindall.com/podcast-guest-application" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></content:encoded><link><![CDATA[https://the-branding-laboratory.captivate.fm]]></link><guid isPermaLink="false">600b0897-a1fe-4991-b3d2-380705df1b0a</guid><itunes:image href="https://artwork.captivate.fm/b694f98d-dc0c-4e8e-926c-398a21180bd8/q5Tztz3_Ia6l4TlO0JbrGZF1.jpg"/><pubDate>Thu, 23 Jan 2025 12:00:00 -0500</pubDate><enclosure url="https://podcasts.captivate.fm/media/39ddcc7a-48fa-4c5b-be58-f8591f91581b/TBL-29-converted.mp3" length="61733156" type="audio/mpeg"/><itunes:duration>01:13:29</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>28 - Rebeccah Silence: The Cycle of Healing: How to Break Free from Generational Trauma</title><itunes:title>28 - Rebeccah Silence: The Cycle of Healing: How to Break Free from Generational Trauma</itunes:title><description><![CDATA[<p>In the episode of The Branding Laboratory, Deevo Tindall talks with the Speaker, Author, Media Personality, and Self-Healing and Relationship Expert, Rebeccah Silence. Rebeccah shares her journey from childhood trauma and domestic violence to becoming a renowned healer. </p><p>With over 20 years of experience, Rebeccah emphasizes the importance of aligning internal states with external achievements for true fulfillment. She discusses her battle with cancer, which reshaped her perspective on success and healing. Rebeccah explores the impact of unresolved trauma on personal and professional lives, advocating for self-awareness and emotional work.</p><p>Want to learn more about Rebeccah's work? Click <a href="https://rebeccahsilence.com/" rel="noopener noreferrer" target="_blank">HERE</a> and <a href="https://www.linkedin.com/in/rebeccahsilence/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a href="https://podcast.deevotindall.com/podcast-guest-application" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></description><content:encoded><![CDATA[<p>In the episode of The Branding Laboratory, Deevo Tindall talks with the Speaker, Author, Media Personality, and Self-Healing and Relationship Expert, Rebeccah Silence. Rebeccah shares her journey from childhood trauma and domestic violence to becoming a renowned healer. </p><p>With over 20 years of experience, Rebeccah emphasizes the importance of aligning internal states with external achievements for true fulfillment. She discusses her battle with cancer, which reshaped her perspective on success and healing. Rebeccah explores the impact of unresolved trauma on personal and professional lives, advocating for self-awareness and emotional work.</p><p>Want to learn more about Rebeccah's work? Click <a href="https://rebeccahsilence.com/" rel="noopener noreferrer" target="_blank">HERE</a> and <a href="https://www.linkedin.com/in/rebeccahsilence/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a href="https://podcast.deevotindall.com/podcast-guest-application" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></content:encoded><link><![CDATA[https://the-branding-laboratory.captivate.fm]]></link><guid isPermaLink="false">097f1002-84b4-4857-8826-d5946ed2a37e</guid><itunes:image href="https://artwork.captivate.fm/b694f98d-dc0c-4e8e-926c-398a21180bd8/q5Tztz3_Ia6l4TlO0JbrGZF1.jpg"/><pubDate>Thu, 16 Jan 2025 12:00:00 -0500</pubDate><enclosure url="https://podcasts.captivate.fm/media/5846864c-137f-4b25-9b80-c31975561def/TBL-28-converted.mp3" length="59885828" type="audio/mpeg"/><itunes:duration>01:11:18</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>27 - TeKoda Accounting with Tevia Hoalst: Why Traditional Accounting Practices Are Outdated and What to Do About It</title><itunes:title>27 - TeKoda Accounting with Tevia Hoalst: Why Traditional Accounting Practices Are Outdated and What to Do About It</itunes:title><description><![CDATA[<p>In the episode of The Branding Laboratory, Deevo Tindall talks with the Owner and Founder of TeKoda Accounting, Tevia Hoalst. Tevia shares her entrepreneurial journey, emphasizing the importance of company culture, proactive client service, and the differences between traditional accounting practices and her approach at Dakota. </p><p>Tevia explores the challenges in the accounting industry, and the significance of delivering value to clients, and offers advice for aspiring entrepreneurs. Tevia highlights the need for a supportive work environment and proactive client relationships.</p><p>Want to learn more about Tevia's work? Click <a href="https://www.tekodaaccounting.com/" rel="noopener noreferrer" target="_blank">HERE</a> and <a href="https://www.linkedin.com/in/tevia-hoalst/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a href="https://podcast.deevotindall.com/podcast-guest-application" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></description><content:encoded><![CDATA[<p>In the episode of The Branding Laboratory, Deevo Tindall talks with the Owner and Founder of TeKoda Accounting, Tevia Hoalst. Tevia shares her entrepreneurial journey, emphasizing the importance of company culture, proactive client service, and the differences between traditional accounting practices and her approach at Dakota. </p><p>Tevia explores the challenges in the accounting industry, and the significance of delivering value to clients, and offers advice for aspiring entrepreneurs. Tevia highlights the need for a supportive work environment and proactive client relationships.</p><p>Want to learn more about Tevia's work? Click <a href="https://www.tekodaaccounting.com/" rel="noopener noreferrer" target="_blank">HERE</a> and <a href="https://www.linkedin.com/in/tevia-hoalst/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a href="https://podcast.deevotindall.com/podcast-guest-application" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></content:encoded><link><![CDATA[https://the-branding-laboratory.captivate.fm]]></link><guid isPermaLink="false">1268f2c9-3404-471b-b417-3fb48380c0ee</guid><itunes:image href="https://artwork.captivate.fm/b694f98d-dc0c-4e8e-926c-398a21180bd8/q5Tztz3_Ia6l4TlO0JbrGZF1.jpg"/><pubDate>Thu, 09 Jan 2025 12:00:00 -0500</pubDate><enclosure url="https://podcasts.captivate.fm/media/26efa9d2-9bc1-4636-8229-68b24d7d1ee5/TBL-27-converted.mp3" length="47420228" type="audio/mpeg"/><itunes:duration>56:27</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>26 - Nimble with Jon Ferrara: Transforming Your Networking Skills into Genuine Relationships with</title><itunes:title>26 - Nimble with Jon Ferrara: Transforming Your Networking Skills into Genuine Relationships with</itunes:title><description><![CDATA[<p>In the episode of The Branding Laboratory, Deevo Tindall talks with the CEO of Nimble, Jon Ferrara. Jon shares his journey in the CRM space, highlighting the significance of relationships in business. Jon discusses his background in technology and sales, the founding of his first company, Goldmine, and the lessons learned along the way. The conversation explores the philosophy of serving others first in sales, the human aspect of entrepreneurship, and the power of genuine connections in fostering business growth.</p><p>Want to learn more about Jon's work? Click <a href="https://www.nimble.com/" rel="noopener noreferrer" target="_blank">HERE</a> and <a href="https://www.linkedin.com/in/jonvferrara/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a href="https://podcast.deevotindall.com/podcast-guest-application" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></description><content:encoded><![CDATA[<p>In the episode of The Branding Laboratory, Deevo Tindall talks with the CEO of Nimble, Jon Ferrara. Jon shares his journey in the CRM space, highlighting the significance of relationships in business. Jon discusses his background in technology and sales, the founding of his first company, Goldmine, and the lessons learned along the way. The conversation explores the philosophy of serving others first in sales, the human aspect of entrepreneurship, and the power of genuine connections in fostering business growth.</p><p>Want to learn more about Jon's work? Click <a href="https://www.nimble.com/" rel="noopener noreferrer" target="_blank">HERE</a> and <a href="https://www.linkedin.com/in/jonvferrara/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a href="https://podcast.deevotindall.com/podcast-guest-application" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></content:encoded><link><![CDATA[https://the-branding-laboratory.captivate.fm]]></link><guid isPermaLink="false">5a765c6c-20f0-4b68-96c6-43fcd68160dd</guid><itunes:image href="https://artwork.captivate.fm/b694f98d-dc0c-4e8e-926c-398a21180bd8/q5Tztz3_Ia6l4TlO0JbrGZF1.jpg"/><pubDate>Thu, 02 Jan 2025 12:00:00 -0500</pubDate><enclosure url="https://podcasts.captivate.fm/media/c89cd4c2-b75f-4d7d-a671-5f25c9236694/TBL-26-converted.mp3" length="53823380" type="audio/mpeg"/><itunes:duration>01:04:04</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>25 - Triple Diamond with Rachel Allen and Solveig Petch: Discovering the Magic of Authentic Branding</title><itunes:title>25 - Triple Diamond with Rachel Allen and Solveig Petch: Discovering the Magic of Authentic Branding</itunes:title><description><![CDATA[<p>In the episode of The Branding Laboratory, Deevo Tindall talks with the Founders of Triple Diamond's Rachel Allen and Solveig Petch. Rachel and Solveig discuss their unique human-first approach to branding. They share their backgrounds, emphasizing the importance of authenticity and collaboration in their work. Rachel and Solveig explain how they prioritize building genuine connections with clients, contrasting their methods with traditional, impersonal branding practices. They also touch on handling feedback, setting boundaries, and fostering creativity. </p><p>Want to learn more about Rachel and Solveig's work? Click <a href="https://petchy.co/triple-diamond" rel="noopener noreferrer" target="_blank">HERE</a> and <a href="https://www.linkedin.com/company/triplediamond/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a href="https://podcast.deevotindall.com/podcast-guest-application" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></description><content:encoded><![CDATA[<p>In the episode of The Branding Laboratory, Deevo Tindall talks with the Founders of Triple Diamond's Rachel Allen and Solveig Petch. Rachel and Solveig discuss their unique human-first approach to branding. They share their backgrounds, emphasizing the importance of authenticity and collaboration in their work. Rachel and Solveig explain how they prioritize building genuine connections with clients, contrasting their methods with traditional, impersonal branding practices. They also touch on handling feedback, setting boundaries, and fostering creativity. </p><p>Want to learn more about Rachel and Solveig's work? Click <a href="https://petchy.co/triple-diamond" rel="noopener noreferrer" target="_blank">HERE</a> and <a href="https://www.linkedin.com/company/triplediamond/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a href="https://podcast.deevotindall.com/podcast-guest-application" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></content:encoded><link><![CDATA[https://the-branding-laboratory.captivate.fm]]></link><guid isPermaLink="false">c1897aa8-47c8-4be2-8723-7ab91d17fcc5</guid><itunes:image href="https://artwork.captivate.fm/b694f98d-dc0c-4e8e-926c-398a21180bd8/q5Tztz3_Ia6l4TlO0JbrGZF1.jpg"/><pubDate>Thu, 26 Dec 2024 12:00:00 -0500</pubDate><enclosure url="https://podcasts.captivate.fm/media/bf8ec268-2b8a-4993-87c1-550ee67c273b/TBL-25-converted.mp3" length="54335444" type="audio/mpeg"/><itunes:duration>01:04:41</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>24 - Apollo 21 with Danny Nathan: Leading with Integrity: The Key to Building Trust and Driving Innovation</title><itunes:title>24 - Apollo 21 with Danny Nathan: Leading with Integrity: The Key to Building Trust and Driving Innovation</itunes:title><description><![CDATA[<p>In the episode of The Branding Laboratory, Deevo Tindall talks with the Founder and CEO of Apollo 21, Danny Nathan. Danny explores the intersection of technology, innovation, and venture creation, emphasizing AI-driven solutions and digital transformation. </p><p>Danny shares his entrepreneurial journey, highlighting the importance of a customer-centric approach, fostering a culture of innovation, and embracing failure as a learning opportunity. Danny also covers the role of integrity in leadership and the balance between visionary and operational CEO roles, offering valuable insights for navigating modern business challenges.</p><p>Want to learn more about Danny's work? Click <a href="https://www.apollo21.io/" rel="noopener noreferrer" target="_blank">HERE</a> and <a href="https://www.linkedin.com/in/amongmany/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a href="https://podcast.deevotindall.com/podcast-guest-application" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></description><content:encoded><![CDATA[<p>In the episode of The Branding Laboratory, Deevo Tindall talks with the Founder and CEO of Apollo 21, Danny Nathan. Danny explores the intersection of technology, innovation, and venture creation, emphasizing AI-driven solutions and digital transformation. </p><p>Danny shares his entrepreneurial journey, highlighting the importance of a customer-centric approach, fostering a culture of innovation, and embracing failure as a learning opportunity. Danny also covers the role of integrity in leadership and the balance between visionary and operational CEO roles, offering valuable insights for navigating modern business challenges.</p><p>Want to learn more about Danny's work? Click <a href="https://www.apollo21.io/" rel="noopener noreferrer" target="_blank">HERE</a> and <a href="https://www.linkedin.com/in/amongmany/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a href="https://podcast.deevotindall.com/podcast-guest-application" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></content:encoded><link><![CDATA[https://the-branding-laboratory.captivate.fm]]></link><guid isPermaLink="false">52b4c4f7-532f-4ffe-a8b1-2e0bdce92ca6</guid><itunes:image href="https://artwork.captivate.fm/b694f98d-dc0c-4e8e-926c-398a21180bd8/q5Tztz3_Ia6l4TlO0JbrGZF1.jpg"/><pubDate>Thu, 19 Dec 2024 12:00:00 -0500</pubDate><enclosure url="https://podcasts.captivate.fm/media/1e0622af-8f66-455f-92f9-105fefd33f32/TBL-24-converted.mp3" length="54258836" type="audio/mpeg"/><itunes:duration>01:04:36</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>23 - The Idea Farm with Emma Jackson: Unleashing Your Inner Brand: The Art of Storytelling and Authenticity</title><itunes:title>23 - The Idea Farm with Emma Jackson: Unleashing Your Inner Brand: The Art of Storytelling and Authenticity</itunes:title><description><![CDATA[<p>In the episode of The Branding Laboratory, Deevo Tindall talks with the Creative Director of The Idea Farm, Emma Jackson. Emma emphasizes storytelling as crucial in connecting with audiences and maintaining core values. Emma shares her journey of taking over her family business and evolving it while honoring its legacy. Emma also explores the significance of learning from mistakes, qualitative measures of success, and the power of networking. </p><p>Want to learn more about Emma's work? Click <a href="https://www.theideafarm.net/" rel="noopener noreferrer" target="_blank">HERE</a> and <a href="https://www.linkedin.com/in/emma-jackson-b2a19673/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a href="https://podcast.deevotindall.com/podcast-guest-application" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></description><content:encoded><![CDATA[<p>In the episode of The Branding Laboratory, Deevo Tindall talks with the Creative Director of The Idea Farm, Emma Jackson. Emma emphasizes storytelling as crucial in connecting with audiences and maintaining core values. Emma shares her journey of taking over her family business and evolving it while honoring its legacy. Emma also explores the significance of learning from mistakes, qualitative measures of success, and the power of networking. </p><p>Want to learn more about Emma's work? Click <a href="https://www.theideafarm.net/" rel="noopener noreferrer" target="_blank">HERE</a> and <a href="https://www.linkedin.com/in/emma-jackson-b2a19673/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a href="https://podcast.deevotindall.com/podcast-guest-application" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></content:encoded><link><![CDATA[https://the-branding-laboratory.captivate.fm]]></link><guid isPermaLink="false">241653d1-b825-49a2-8a78-30566ea51839</guid><itunes:image href="https://artwork.captivate.fm/b694f98d-dc0c-4e8e-926c-398a21180bd8/q5Tztz3_Ia6l4TlO0JbrGZF1.jpg"/><pubDate>Thu, 12 Dec 2024 12:00:00 -0500</pubDate><enclosure url="https://podcasts.captivate.fm/media/6f7bfac1-2bdc-4736-ab1b-60dc916d02bb/TBL-23-converted.mp3" length="52746500" type="audio/mpeg"/><itunes:duration>01:02:48</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>22 - Global Credibility Expert with Mitchell Levy: Mastering the Art of Thought Leadership in a Crowded Marketplace</title><itunes:title>22 - Global Credibility Expert with Mitchell Levy: Mastering the Art of Thought Leadership in a Crowded Marketplace</itunes:title><description><![CDATA[<p>In the episode of The Branding Laboratory, Deevo Tindall talks with the Global Credibility Expert, Keynote Speaker, Author, and Consultant, Mitchell Levy. Mitchell, a two-time TEDx speaker and author of over 60 books, shares his journey in publishing and his mission to help individuals and businesses articulate their purpose. Mitchell highlights the importance of understanding one's audience, building genuine relationships, and maintaining integrity. Mitchell emphasizes the value of collaboration over competition and offers practical advice for entrepreneurs and leaders on establishing credibility. </p><p>Want to learn more about Mitchell's work? Click <a href="https://mitchelllevy.com/" rel="noopener noreferrer" target="_blank">HERE</a> and <a href="https://www.linkedin.com/in/mitchelllevy/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a href="https://podcast.deevotindall.com/podcast-guest-application" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></description><content:encoded><![CDATA[<p>In the episode of The Branding Laboratory, Deevo Tindall talks with the Global Credibility Expert, Keynote Speaker, Author, and Consultant, Mitchell Levy. Mitchell, a two-time TEDx speaker and author of over 60 books, shares his journey in publishing and his mission to help individuals and businesses articulate their purpose. Mitchell highlights the importance of understanding one's audience, building genuine relationships, and maintaining integrity. Mitchell emphasizes the value of collaboration over competition and offers practical advice for entrepreneurs and leaders on establishing credibility. </p><p>Want to learn more about Mitchell's work? Click <a href="https://mitchelllevy.com/" rel="noopener noreferrer" target="_blank">HERE</a> and <a href="https://www.linkedin.com/in/mitchelllevy/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a href="https://podcast.deevotindall.com/podcast-guest-application" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></content:encoded><link><![CDATA[https://the-branding-laboratory.captivate.fm]]></link><guid isPermaLink="false">cea63f72-4748-49d1-988f-5e2a1a95db6e</guid><itunes:image href="https://artwork.captivate.fm/b694f98d-dc0c-4e8e-926c-398a21180bd8/q5Tztz3_Ia6l4TlO0JbrGZF1.jpg"/><pubDate>Thu, 05 Dec 2024 12:00:00 -0500</pubDate><enclosure url="https://podcasts.captivate.fm/media/980f7ca7-f65a-4775-b4e2-5ebdf80130c3/TBL-22-converted.mp3" length="48092804" type="audio/mpeg"/><itunes:duration>01:06:48</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>21 - Direct Marketing and Consulting Advice with Mitch Carson: The Entrepreneur&apos;s Guide to Thriving: Health, Strategy, and Purpose-Driven Practices</title><itunes:title>21 - Direct Marketing and Consulting Advice with Mitch Carson: The Entrepreneur&apos;s Guide to Thriving: Health, Strategy, and Purpose-Driven Practices</itunes:title><description><![CDATA[<p>In the episode of The Branding Laboratory, Deevo Tindall talks with the Business Futurist, Mitch Carson. Mitch shares his entrepreneurial journey, emphasizing the importance of health, community, and wisdom gained over time. He recounts his early ventures, including selling t-shirts in college and founding a recycling company. Mitch highlights the impact of diet and health on business performance, the significance of branding, and the role of publicity in establishing credibility. Mitch advises entrepreneurs to focus on their passions, seek mentorship, and maintain a healthy lifestyle for sustained success.</p><p>Want to learn more about Mitch's work? Click <a href="https://www.mitchcarson.com/about-mitch-carson/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a href="https://podcast.deevotindall.com/podcast-guest-application" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></description><content:encoded><![CDATA[<p>In the episode of The Branding Laboratory, Deevo Tindall talks with the Business Futurist, Mitch Carson. Mitch shares his entrepreneurial journey, emphasizing the importance of health, community, and wisdom gained over time. He recounts his early ventures, including selling t-shirts in college and founding a recycling company. Mitch highlights the impact of diet and health on business performance, the significance of branding, and the role of publicity in establishing credibility. Mitch advises entrepreneurs to focus on their passions, seek mentorship, and maintain a healthy lifestyle for sustained success.</p><p>Want to learn more about Mitch's work? Click <a href="https://www.mitchcarson.com/about-mitch-carson/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a href="https://podcast.deevotindall.com/podcast-guest-application" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></content:encoded><link><![CDATA[https://the-branding-laboratory.captivate.fm]]></link><guid isPermaLink="false">9a082583-68f1-4270-9f9a-645d487b0922</guid><itunes:image href="https://artwork.captivate.fm/b694f98d-dc0c-4e8e-926c-398a21180bd8/q5Tztz3_Ia6l4TlO0JbrGZF1.jpg"/><pubDate>Thu, 28 Nov 2024 12:00:00 -0500</pubDate><enclosure url="https://podcasts.captivate.fm/media/744e8e86-076b-4bb0-acad-75fffa91f4d0/TBL-21-converted.mp3" length="43116068" type="audio/mpeg"/><itunes:duration>51:20</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>20 - OmList with Kyle Cords: The Power of Empathy in Ghostwriting: Crafting Stories That Resonate</title><itunes:title>20 - OmList with Kyle Cords: The Power of Empathy in Ghostwriting: Crafting Stories That Resonate</itunes:title><description><![CDATA[<p>In the episode of The Branding Laboratory, Deevo Tindall talks with the Founder and Product Lead of OmList, Kyle Cords. Kyle shares his journey from Hollywood TV writing to launching multiple ventures, including a cooperative management company for writers and a memoir ghostwriting business. The discussion delves into the challenges of cooperative business models, the impact of the pandemic on their entrepreneurial pursuits, and the importance of accountability. Kyle also highlights the nuances of ghostwriting, emphasizing empathy and active listening to authentically capture clients' voices. </p><p>Want to learn more about Kyle's work? Click <a href="https://www.kylecords.com/" rel="noopener noreferrer" target="_blank">HERE</a> and <a href="https://www.linkedin.com/in/kylefcords/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a href="https://podcast.deevotindall.com/podcast-guest-application" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></description><content:encoded><![CDATA[<p>In the episode of The Branding Laboratory, Deevo Tindall talks with the Founder and Product Lead of OmList, Kyle Cords. Kyle shares his journey from Hollywood TV writing to launching multiple ventures, including a cooperative management company for writers and a memoir ghostwriting business. The discussion delves into the challenges of cooperative business models, the impact of the pandemic on their entrepreneurial pursuits, and the importance of accountability. Kyle also highlights the nuances of ghostwriting, emphasizing empathy and active listening to authentically capture clients' voices. </p><p>Want to learn more about Kyle's work? Click <a href="https://www.kylecords.com/" rel="noopener noreferrer" target="_blank">HERE</a> and <a href="https://www.linkedin.com/in/kylefcords/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a href="https://podcast.deevotindall.com/podcast-guest-application" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></content:encoded><link><![CDATA[https://the-branding-laboratory.captivate.fm]]></link><guid isPermaLink="false">3e19a56c-a4e9-4c55-8a86-cecf30d7e665</guid><itunes:image href="https://artwork.captivate.fm/b694f98d-dc0c-4e8e-926c-398a21180bd8/q5Tztz3_Ia6l4TlO0JbrGZF1.jpg"/><pubDate>Thu, 21 Nov 2024 12:00:00 -0500</pubDate><enclosure url="https://podcasts.captivate.fm/media/18966074-f309-4065-a35b-da86581539ca/TBL-20-converted.mp3" length="45495956" type="audio/mpeg"/><itunes:duration>54:10</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>19 -  HowDo with West Stringfellow: Navigating the Entrepreneurial Landscape: Insights on Innovation and Problem-Solving</title><itunes:title>19 -  HowDo with West Stringfellow: Navigating the Entrepreneurial Landscape: Insights on Innovation and Problem-Solving</itunes:title><description><![CDATA[<p>In the episode of The Branding Laboratory, Deevo Tindall talks with the CEO and Founder of HowDo, West Stringfellow. West shares his journey from a legal intern to a tech entrepreneur, highlighting his early innovations like a file-tracking database and his role in launching significant products at Amazon. West delves into the impact of EMF radiation from smartphones, the importance of solving customer problems, and the value of preparation and persistence in entrepreneurship. </p><p>Want to learn more about West's work? Click <a href="https://howdo.com/" rel="noopener noreferrer" target="_blank">HERE</a> and <a href="https://www.linkedin.com/in/weststringfellow/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a href="https://podcast.deevotindall.com/podcast-guest-application" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></description><content:encoded><![CDATA[<p>In the episode of The Branding Laboratory, Deevo Tindall talks with the CEO and Founder of HowDo, West Stringfellow. West shares his journey from a legal intern to a tech entrepreneur, highlighting his early innovations like a file-tracking database and his role in launching significant products at Amazon. West delves into the impact of EMF radiation from smartphones, the importance of solving customer problems, and the value of preparation and persistence in entrepreneurship. </p><p>Want to learn more about West's work? Click <a href="https://howdo.com/" rel="noopener noreferrer" target="_blank">HERE</a> and <a href="https://www.linkedin.com/in/weststringfellow/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a href="https://podcast.deevotindall.com/podcast-guest-application" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></content:encoded><link><![CDATA[https://the-branding-laboratory.captivate.fm]]></link><guid isPermaLink="false">3aa62b12-a206-4091-a1c2-4fbd3926e9a3</guid><itunes:image href="https://artwork.captivate.fm/b694f98d-dc0c-4e8e-926c-398a21180bd8/q5Tztz3_Ia6l4TlO0JbrGZF1.jpg"/><pubDate>Thu, 14 Nov 2024 12:00:00 -0500</pubDate><enclosure url="https://podcasts.captivate.fm/media/f372bfc0-c338-427c-a921-32a3b3f8dc65/TBL-19-converted.mp3" length="46854404" type="audio/mpeg"/><itunes:duration>55:47</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>18 - Liz Wolfe Coaching with Liz Wolfe: The Power of Problem-Solving: Why Focusing on Needs Leads to Financial Freedom</title><itunes:title>18 - Liz Wolfe Coaching with Liz Wolfe: The Power of Problem-Solving: Why Focusing on Needs Leads to Financial Freedom</itunes:title><description><![CDATA[<p>In the episode of The Branding Laboratory, Deevo Tindall talks with the Entrepreneur, Sales Coach, and Professional Speaker of Liz Wolfe Coaching, Liz Wolfe. Liz delves into the principles of abundance, the significance of creativity in entrepreneurship, and the motivations behind starting a business. Liz emphasizes the importance of problem-solving, overcoming resistance, and the mindset required to build a thriving business. She shares success stories from her coaching practice, highlighting the transformative power of asking for help and addressing limiting beliefs.</p><p>Want to learn more about Liz's work? Click <a href="https://lizwolfecoaching.com/" rel="noopener noreferrer" target="_blank">HERE</a> and <a href="https://www.linkedin.com/in/lizwolfecoach/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a href="https://podcast.deevotindall.com/podcast-guest-application" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></description><content:encoded><![CDATA[<p>In the episode of The Branding Laboratory, Deevo Tindall talks with the Entrepreneur, Sales Coach, and Professional Speaker of Liz Wolfe Coaching, Liz Wolfe. Liz delves into the principles of abundance, the significance of creativity in entrepreneurship, and the motivations behind starting a business. Liz emphasizes the importance of problem-solving, overcoming resistance, and the mindset required to build a thriving business. She shares success stories from her coaching practice, highlighting the transformative power of asking for help and addressing limiting beliefs.</p><p>Want to learn more about Liz's work? Click <a href="https://lizwolfecoaching.com/" rel="noopener noreferrer" target="_blank">HERE</a> and <a href="https://www.linkedin.com/in/lizwolfecoach/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a href="https://podcast.deevotindall.com/podcast-guest-application" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></content:encoded><link><![CDATA[https://the-branding-laboratory.captivate.fm]]></link><guid isPermaLink="false">706dd6da-210b-44e0-9ccb-6f383a5478be</guid><itunes:image href="https://artwork.captivate.fm/b694f98d-dc0c-4e8e-926c-398a21180bd8/q5Tztz3_Ia6l4TlO0JbrGZF1.jpg"/><pubDate>Thu, 07 Nov 2024 12:00:00 -0500</pubDate><enclosure url="https://podcasts.captivate.fm/media/7d74f366-ee92-4fe5-afd6-fd1c12c660ab/TBL-18-converted.mp3" length="48613028" type="audio/mpeg"/><itunes:duration>57:52</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>17 - SearchTires with Timothy Shaffer: Empowering Consumers and Local Retailers: Data-Driven Decisions at Your Fingertips</title><itunes:title>17 - SearchTires with Timothy Shaffer: Empowering Consumers and Local Retailers: Data-Driven Decisions at Your Fingertips</itunes:title><description><![CDATA[<p>In the episode of The Branding Laboratory, Deevo Tindall talks with the Co-Founder and CEO of SearchTires, Timothy Shaffer. Tim's platform is revolutionizing the tire purchasing experience by promoting transparent pricing and supporting local businesses. Tim shares his journey of founding SearchTires, inspired by a need for a tire price comparison tool similar to travel sites. Tim covers the challenges of a fragmented market, the importance of community support, and the differences between e-tailers and brick-and-mortar retailers. Tim outlines future revenue models and emphasizes the platform's commitment to consumer empowerment and transparency.</p><p>Want to learn more about Timothy's work? Click <a href="https://searchtires.com/" rel="noopener noreferrer" target="_blank">HERE</a> and <a href="https://www.linkedin.com/in/shaffertim/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a href="https://podcast.deevotindall.com/podcast-guest-application" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></description><content:encoded><![CDATA[<p>In the episode of The Branding Laboratory, Deevo Tindall talks with the Co-Founder and CEO of SearchTires, Timothy Shaffer. Tim's platform is revolutionizing the tire purchasing experience by promoting transparent pricing and supporting local businesses. Tim shares his journey of founding SearchTires, inspired by a need for a tire price comparison tool similar to travel sites. Tim covers the challenges of a fragmented market, the importance of community support, and the differences between e-tailers and brick-and-mortar retailers. Tim outlines future revenue models and emphasizes the platform's commitment to consumer empowerment and transparency.</p><p>Want to learn more about Timothy's work? Click <a href="https://searchtires.com/" rel="noopener noreferrer" target="_blank">HERE</a> and <a href="https://www.linkedin.com/in/shaffertim/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a href="https://podcast.deevotindall.com/podcast-guest-application" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></content:encoded><link><![CDATA[https://the-branding-laboratory.captivate.fm]]></link><guid isPermaLink="false">bcb07648-3938-45a5-a013-57f2603833ec</guid><itunes:image href="https://artwork.captivate.fm/b694f98d-dc0c-4e8e-926c-398a21180bd8/q5Tztz3_Ia6l4TlO0JbrGZF1.jpg"/><pubDate>Thu, 31 Oct 2024 12:00:00 -0500</pubDate><enclosure url="https://podcasts.captivate.fm/media/ea66b4ff-1d8b-4e3a-9616-2ea173ca2aed/TBL-17-converted.mp3" length="33819956" type="audio/mpeg"/><itunes:duration>40:16</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>16 - Anabots with Josh Thomas: The Future of Customer Service: Leveraging AI for Better Engagement</title><itunes:title>16 - Anabots with Josh Thomas: The Future of Customer Service: Leveraging AI for Better Engagement</itunes:title><description><![CDATA[<p>In the episode of The Branding Laboratory, Deevo Tindall talks with the Co-Founder of Anabots, Josh Thomas. Josh discusses how AI enhances customer service and streamlines sales processes. Josh explains AI's ability to provide rapid responses and improve customer engagement, emphasizing the importance of timely communication. He also touches on AI's evolution, potential societal impacts, and practical applications for small businesses. Josh shares insights on integrating AI to boost productivity and efficiency, offering valuable advice for entrepreneurs looking to leverage AI technology effectively in their operations.</p><p>Want to learn more about Josh's work? Click <a href="https://anabots.ai/" rel="noopener noreferrer" target="_blank">HERE</a> and <a href="https://www.linkedin.com/in/jtliterally/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a href="https://podcast.deevotindall.com/podcast-guest-application" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></description><content:encoded><![CDATA[<p>In the episode of The Branding Laboratory, Deevo Tindall talks with the Co-Founder of Anabots, Josh Thomas. Josh discusses how AI enhances customer service and streamlines sales processes. Josh explains AI's ability to provide rapid responses and improve customer engagement, emphasizing the importance of timely communication. He also touches on AI's evolution, potential societal impacts, and practical applications for small businesses. Josh shares insights on integrating AI to boost productivity and efficiency, offering valuable advice for entrepreneurs looking to leverage AI technology effectively in their operations.</p><p>Want to learn more about Josh's work? Click <a href="https://anabots.ai/" rel="noopener noreferrer" target="_blank">HERE</a> and <a href="https://www.linkedin.com/in/jtliterally/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a href="https://podcast.deevotindall.com/podcast-guest-application" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></content:encoded><link><![CDATA[https://the-branding-laboratory.captivate.fm]]></link><guid isPermaLink="false">1905d2f8-9192-443b-969a-a304d7633236</guid><itunes:image href="https://artwork.captivate.fm/b694f98d-dc0c-4e8e-926c-398a21180bd8/q5Tztz3_Ia6l4TlO0JbrGZF1.jpg"/><pubDate>Thu, 24 Oct 2024 12:00:00 -0500</pubDate><enclosure url="https://podcasts.captivate.fm/media/84591b84-7e56-4b58-8cac-0b8f3f3d46c2/TBL-16-converted.mp3" length="45884036" type="audio/mpeg"/><itunes:duration>54:37</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>15 - John&apos;s Crazy Socks with Mark Cronin: Building a Business with Heart: Changing Lives and Celebrating Diversity</title><itunes:title>15 - John&apos;s Crazy Socks with Mark Cronin: Building a Business with Heart: Changing Lives and Celebrating Diversity</itunes:title><description><![CDATA[<p>In the episode of The Branding Laboratory, Deevo Tindall talks with the Co-Founder and President of John's Crazy Socks, Mark and John Cronin. Mark and John discuss their journey in creating a business that not only sells socks but also spreads happiness and promotes inclusivity. Mark shares the inspiration behind the business, which began as a solution to John's post-graduation employment dilemma. They discuss their unique business model, the importance of customer experience, and their commitment to giving back, having donated over $750,000 to various charities. </p><p>Want to learn more about Mark's work? Click <a href="https://johnscrazysocks.com/" rel="noopener noreferrer" target="_blank">HERE</a>, <a href="https://www.linkedin.com/in/john-cronin-aa402128a/" rel="noopener noreferrer" target="_blank">HERE</a>, and <a href="https://www.linkedin.com/in/mxcronin/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a href="https://podcast.deevotindall.com/podcast-guest-application" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></description><content:encoded><![CDATA[<p>In the episode of The Branding Laboratory, Deevo Tindall talks with the Co-Founder and President of John's Crazy Socks, Mark and John Cronin. Mark and John discuss their journey in creating a business that not only sells socks but also spreads happiness and promotes inclusivity. Mark shares the inspiration behind the business, which began as a solution to John's post-graduation employment dilemma. They discuss their unique business model, the importance of customer experience, and their commitment to giving back, having donated over $750,000 to various charities. </p><p>Want to learn more about Mark's work? Click <a href="https://johnscrazysocks.com/" rel="noopener noreferrer" target="_blank">HERE</a>, <a href="https://www.linkedin.com/in/john-cronin-aa402128a/" rel="noopener noreferrer" target="_blank">HERE</a>, and <a href="https://www.linkedin.com/in/mxcronin/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a href="https://podcast.deevotindall.com/podcast-guest-application" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></content:encoded><link><![CDATA[https://the-branding-laboratory.captivate.fm]]></link><guid isPermaLink="false">a382161b-61d8-48a4-ae39-bda67f8e8561</guid><itunes:image href="https://artwork.captivate.fm/b694f98d-dc0c-4e8e-926c-398a21180bd8/q5Tztz3_Ia6l4TlO0JbrGZF1.jpg"/><pubDate>Thu, 17 Oct 2024 12:00:00 -0500</pubDate><enclosure url="https://podcasts.captivate.fm/media/f801d9e4-3318-40bb-97f2-f308e548a453/TBL-15-converted.mp3" length="34509764" type="audio/mpeg"/><itunes:duration>41:05</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>14 - The ESI Network with Nelson Paredez Parks: Strategies for Effective Time Management in Networking</title><itunes:title>14 - The ESI Network with Nelson Paredez Parks: Strategies for Effective Time Management in Networking</itunes:title><description><![CDATA[<p>In the episode of The Branding Laboratory, Deevo Tindall talks with the CEO of The ESI Network, Nelson Paredez Parks. Nelson delves into the transformative nature of networking, emphasizing the importance of building meaningful relationships over merely collecting contacts. Nelson shares his systematic approach to networking, personal development, and time management, highlighting the significance of asking the right questions and active listening. Nelson touches on the impact of travel, self-improvement, and maintaining a balance between personal and professional life, offering valuable insights for entrepreneurs and business leaders.</p><p>Want to learn more about Nelson's work? Click <a href="https://theesinetwork.com/" rel="noopener noreferrer" target="_blank">HERE</a> and <a href="https://www.linkedin.com/in/nelsonparedezparks/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a href="https://podcast.deevotindall.com/podcast-guest-application" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></description><content:encoded><![CDATA[<p>In the episode of The Branding Laboratory, Deevo Tindall talks with the CEO of The ESI Network, Nelson Paredez Parks. Nelson delves into the transformative nature of networking, emphasizing the importance of building meaningful relationships over merely collecting contacts. Nelson shares his systematic approach to networking, personal development, and time management, highlighting the significance of asking the right questions and active listening. Nelson touches on the impact of travel, self-improvement, and maintaining a balance between personal and professional life, offering valuable insights for entrepreneurs and business leaders.</p><p>Want to learn more about Nelson's work? Click <a href="https://theesinetwork.com/" rel="noopener noreferrer" target="_blank">HERE</a> and <a href="https://www.linkedin.com/in/nelsonparedezparks/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a href="https://podcast.deevotindall.com/podcast-guest-application" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></content:encoded><link><![CDATA[https://the-branding-laboratory.captivate.fm]]></link><guid isPermaLink="false">0357302a-6e8d-4746-918a-f8af37f186ff</guid><itunes:image href="https://artwork.captivate.fm/b694f98d-dc0c-4e8e-926c-398a21180bd8/q5Tztz3_Ia6l4TlO0JbrGZF1.jpg"/><pubDate>Thu, 10 Oct 2024 12:00:00 -0500</pubDate><enclosure url="https://podcasts.captivate.fm/media/2e5064c1-04cc-42cf-9cd2-d980443b5092/TBL-14-converted.mp3" length="45676388" type="audio/mpeg"/><itunes:duration>54:23</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>13 - LaBov &amp; Beyond Marketing Communications with Barry LaBov: Words Matter: Crafting a Clear Brand Message That Resonates</title><itunes:title>13 - LaBov &amp; Beyond Marketing Communications with Barry LaBov: Words Matter: Crafting a Clear Brand Message That Resonates</itunes:title><description><![CDATA[<p>In the episode of The Branding Laboratory, Deevo Tindall talks with the President of LaBov &amp; Beyond Marketing Communications, Barry LaBov. Barry shares his unique approach to helping clients uncover and celebrate their distinctiveness, emphasizing the need for clear and concise messaging. Barry explores the balance between innovation and staying true to a brand's core identity, the pitfalls of mimicking competitors, and the significance of customer experience. Barry's insights, drawn from his background in music and marketing, highlight the power of authenticity and creativity in building successful brands.</p><p>Want to learn more about Barry's work? Click <a href="https://www.labov.com/" rel="noopener noreferrer" target="_blank">HERE</a> and <a href="https://www.linkedin.com/in/barry-labov-6965241/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a href="https://podcast.deevotindall.com/podcast-guest-application" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></description><content:encoded><![CDATA[<p>In the episode of The Branding Laboratory, Deevo Tindall talks with the President of LaBov &amp; Beyond Marketing Communications, Barry LaBov. Barry shares his unique approach to helping clients uncover and celebrate their distinctiveness, emphasizing the need for clear and concise messaging. Barry explores the balance between innovation and staying true to a brand's core identity, the pitfalls of mimicking competitors, and the significance of customer experience. Barry's insights, drawn from his background in music and marketing, highlight the power of authenticity and creativity in building successful brands.</p><p>Want to learn more about Barry's work? Click <a href="https://www.labov.com/" rel="noopener noreferrer" target="_blank">HERE</a> and <a href="https://www.linkedin.com/in/barry-labov-6965241/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a href="https://podcast.deevotindall.com/podcast-guest-application" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></content:encoded><link><![CDATA[https://the-branding-laboratory.captivate.fm]]></link><guid isPermaLink="false">b8e602a5-66bf-4b21-8dfb-62bd278e4d6c</guid><itunes:image href="https://artwork.captivate.fm/b694f98d-dc0c-4e8e-926c-398a21180bd8/q5Tztz3_Ia6l4TlO0JbrGZF1.jpg"/><pubDate>Thu, 03 Oct 2024 12:00:00 -0500</pubDate><enclosure url="https://podcasts.captivate.fm/media/2262120f-ea14-4308-aac9-7eb83fd19af8/TBL-13-converted.mp3" length="38637860" type="audio/mpeg"/><itunes:duration>46:00</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>12 - Gotham PR with Courtney Lukitsch: Empowering Change: How to Lead Your Team Through Branding Transformations</title><itunes:title>12 - Gotham PR with Courtney Lukitsch: Empowering Change: How to Lead Your Team Through Branding Transformations</itunes:title><description><![CDATA[<p>In the episode of The Branding Laboratory, Deevo Tindall talks with the CEO and Founder of Gotham PR, Courtney Lukitsch. Courtney discusses her extensive background in architecture, branding, and marketing. She emphasizes the importance of creativity and strategic thinking, highlighting her agency's innovative approach to creating new market categories and the value of in-person experiences in a digital world. Courtney shares insights on fostering genuine relationships, adapting to change, and the significance of authenticity and storytelling in branding. She underscores the importance of collaboration and strategic communication in business success.</p><p>Want to learn more about Courtney's work? Click <a href="https://www.gothampr.com/" rel="noopener noreferrer" target="_blank">HERE</a> and <a href="https://www.linkedin.com/in/courtneylukitsch/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a href="https://podcast.deevotindall.com/podcast-guest-application" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></description><content:encoded><![CDATA[<p>In the episode of The Branding Laboratory, Deevo Tindall talks with the CEO and Founder of Gotham PR, Courtney Lukitsch. Courtney discusses her extensive background in architecture, branding, and marketing. She emphasizes the importance of creativity and strategic thinking, highlighting her agency's innovative approach to creating new market categories and the value of in-person experiences in a digital world. Courtney shares insights on fostering genuine relationships, adapting to change, and the significance of authenticity and storytelling in branding. She underscores the importance of collaboration and strategic communication in business success.</p><p>Want to learn more about Courtney's work? Click <a href="https://www.gothampr.com/" rel="noopener noreferrer" target="_blank">HERE</a> and <a href="https://www.linkedin.com/in/courtneylukitsch/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a href="https://podcast.deevotindall.com/podcast-guest-application" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></content:encoded><link><![CDATA[https://the-branding-laboratory.captivate.fm]]></link><guid isPermaLink="false">c1688276-6450-4a4b-9c94-2b946e90c02c</guid><itunes:image href="https://artwork.captivate.fm/b694f98d-dc0c-4e8e-926c-398a21180bd8/q5Tztz3_Ia6l4TlO0JbrGZF1.jpg"/><pubDate>Thu, 26 Sep 2024 12:00:00 -0500</pubDate><enclosure url="https://podcasts.captivate.fm/media/be0ec540-96f3-43f3-aed5-0674050cb491/TBL-12-converted.mp3" length="48012596" type="audio/mpeg"/><itunes:duration>57:09</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>11 - Decisiveness in Leadership with Kojenwa Moitt: The Key to Successful Client Partnerships</title><itunes:title>11 - Decisiveness in Leadership with Kojenwa Moitt: The Key to Successful Client Partnerships</itunes:title><description><![CDATA[<p>In the episode of The Branding Laboratory, Deevo Tindall talks with the CEO of Zebra Public Relations, Kojenwa Moitt. Kojenwa explores the intricacies of branding, personal journeys, and the critical role of hard work and critical thinking in achieving success. She shares her admiration for Nike's branding, influenced by Michael Jordan, and recounts her own career path from acting to PR. Kojenwa discusses the importance of discerning client relationships, creating a client avatar, and staying current with industry trends. She emphasizes authenticity, resilience, and the impact of personal experiences on professional growth.</p><p>Want to learn more about Kojenwa's work? Click <a href="https://zebrapublicrelations.com/" rel="noopener noreferrer" target="_blank">HERE</a> and <a href="https://www.linkedin.com/in/kojenwa/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a href="https://podcast.deevotindall.com/podcast-guest-application" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></description><content:encoded><![CDATA[<p>In the episode of The Branding Laboratory, Deevo Tindall talks with the CEO of Zebra Public Relations, Kojenwa Moitt. Kojenwa explores the intricacies of branding, personal journeys, and the critical role of hard work and critical thinking in achieving success. She shares her admiration for Nike's branding, influenced by Michael Jordan, and recounts her own career path from acting to PR. Kojenwa discusses the importance of discerning client relationships, creating a client avatar, and staying current with industry trends. She emphasizes authenticity, resilience, and the impact of personal experiences on professional growth.</p><p>Want to learn more about Kojenwa's work? Click <a href="https://zebrapublicrelations.com/" rel="noopener noreferrer" target="_blank">HERE</a> and <a href="https://www.linkedin.com/in/kojenwa/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a href="https://podcast.deevotindall.com/podcast-guest-application" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></content:encoded><link><![CDATA[https://the-branding-laboratory.captivate.fm]]></link><guid isPermaLink="false">68c51e29-0cb3-4242-a889-911f11349a5e</guid><itunes:image href="https://artwork.captivate.fm/b694f98d-dc0c-4e8e-926c-398a21180bd8/q5Tztz3_Ia6l4TlO0JbrGZF1.jpg"/><pubDate>Thu, 19 Sep 2024 12:00:00 -0500</pubDate><enclosure url="https://podcasts.captivate.fm/media/4971805c-c7b1-43bd-afc2-57d9ef0c2372/TBL-11-converted.mp3" length="35877284" type="audio/mpeg"/><itunes:duration>42:43</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>10 - The Greatest Shift in Financial Advising: From Saving to Cash Flow with Money Ripples&apos; Chris Miles</title><itunes:title>10 - The Greatest Shift in Financial Advising: From Saving to Cash Flow with Money Ripples&apos; Chris Miles</itunes:title><description><![CDATA[<p>In the episode of The Branding Laboratory, Deevo Tindall talks with the Founder, Podcast Host, Anti-Financial Advisor, and Infinite Banking Expert of Money Ripples, Chris Miles. Chris shares his entrepreneurial journey, emphasizing his unique approach to financial advising that focuses on creating cash flow and passive income rather than traditional savings. He delves into the importance of understanding consumer needs, building a strong brand, and maintaining authenticity. Chris offers valuable insights for entrepreneurs on financial strategies and brand perception.</p><p>Want to learn more about Chris' work? Click <a href="https://moneyripples.com/" rel="noopener noreferrer" target="_blank">HERE</a> and <a href="https://www.linkedin.com/in/chriscmiles/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a href="https://podcast.deevotindall.com/podcast-guest-application" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></description><content:encoded><![CDATA[<p>In the episode of The Branding Laboratory, Deevo Tindall talks with the Founder, Podcast Host, Anti-Financial Advisor, and Infinite Banking Expert of Money Ripples, Chris Miles. Chris shares his entrepreneurial journey, emphasizing his unique approach to financial advising that focuses on creating cash flow and passive income rather than traditional savings. He delves into the importance of understanding consumer needs, building a strong brand, and maintaining authenticity. Chris offers valuable insights for entrepreneurs on financial strategies and brand perception.</p><p>Want to learn more about Chris' work? Click <a href="https://moneyripples.com/" rel="noopener noreferrer" target="_blank">HERE</a> and <a href="https://www.linkedin.com/in/chriscmiles/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a href="https://podcast.deevotindall.com/podcast-guest-application" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></content:encoded><link><![CDATA[https://the-branding-laboratory.captivate.fm]]></link><guid isPermaLink="false">7060a500-0b24-4f99-b06e-bae17851e85c</guid><itunes:image href="https://artwork.captivate.fm/b694f98d-dc0c-4e8e-926c-398a21180bd8/q5Tztz3_Ia6l4TlO0JbrGZF1.jpg"/><pubDate>Thu, 12 Sep 2024 12:00:00 -0500</pubDate><enclosure url="https://podcasts.captivate.fm/media/bc930b96-79a8-4c5a-b6ae-d37e191f7d11/TBL-10-converted.mp3" length="33374084" type="audio/mpeg"/><itunes:duration>39:44</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>9 - From Poverty to Purpose: How Personal Stories Shape Powerful Brands with Robert White</title><itunes:title>9 - From Poverty to Purpose: How Personal Stories Shape Powerful Brands with Robert White</itunes:title><description><![CDATA[<p>In the episode of The Branding Laboratory, Deevo Tindall talks with the Business Owner, Mentor, Consultant, Author, Public Speaker, and Leadership Trainer, Robert White. Robert is a seasoned mentor to entrepreneurs and executives. Robert discusses leadership and team-building and shares his transformative journey from poverty to becoming a leadership development expert, emphasizing the importance of personal responsibility and mindset. He discusses the principles of success, the significance of values, and effective team-building strategies. Robert introduces the GWC framework (Get it, Want it, Capable) for evaluating team members and highlights the need for integrity and alignment with organizational values.</p><p>Want to learn more about Robert's work? Click <a href="https://www.therobertwhite.com/" rel="noopener noreferrer" target="_blank">HERE</a> and <a href="https://www.linkedin.com/in/extraordinary-robert-white/details/experience/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a href="https://podcast.deevotindall.com/podcast-guest-application" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></description><content:encoded><![CDATA[<p>In the episode of The Branding Laboratory, Deevo Tindall talks with the Business Owner, Mentor, Consultant, Author, Public Speaker, and Leadership Trainer, Robert White. Robert is a seasoned mentor to entrepreneurs and executives. Robert discusses leadership and team-building and shares his transformative journey from poverty to becoming a leadership development expert, emphasizing the importance of personal responsibility and mindset. He discusses the principles of success, the significance of values, and effective team-building strategies. Robert introduces the GWC framework (Get it, Want it, Capable) for evaluating team members and highlights the need for integrity and alignment with organizational values.</p><p>Want to learn more about Robert's work? Click <a href="https://www.therobertwhite.com/" rel="noopener noreferrer" target="_blank">HERE</a> and <a href="https://www.linkedin.com/in/extraordinary-robert-white/details/experience/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a href="https://podcast.deevotindall.com/podcast-guest-application" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></content:encoded><link><![CDATA[https://the-branding-laboratory.captivate.fm]]></link><guid isPermaLink="false">c06f51bd-dbc0-48e3-90bb-fa2073125175</guid><itunes:image href="https://artwork.captivate.fm/b694f98d-dc0c-4e8e-926c-398a21180bd8/q5Tztz3_Ia6l4TlO0JbrGZF1.jpg"/><pubDate>Thu, 05 Sep 2024 12:00:00 -0500</pubDate><enclosure url="https://podcasts.captivate.fm/media/2ace226a-6508-4d77-aeab-42fcf67769f3/TBL-9-converted.mp3" length="37218596" type="audio/mpeg"/><itunes:duration>44:18</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>8 - Navigating the Investment Landscape on Income Generation and Brand Building with Steve Selengut</title><itunes:title>8 - Navigating the Investment Landscape on Income Generation and Brand Building with Steve Selengut</itunes:title><description><![CDATA[<p>In the episode of The Branding Laboratory, Deevo Tindall talks with the Income Coach, Steve Selengut. With over 40 years in investment management, Steve shares his journey, investment philosophy, and business growth insights. Steve discusses the non-linear nature of careers, the importance of income-focused investing, and adapting business models to market changes. Steve emphasizes sticking to core values, transitioning to coaching, and effective marketing strategies. He offers practical advice for young entrepreneurs and underscores the significance of clear communication and income generation in building a successful brand.</p><p>Want to learn more about Steve's work? Click <a href="https://theincomecoach.net/" rel="noopener noreferrer" target="_blank">HERE</a> and <a href="https://www.linkedin.com/in/privateinvestmentmanagement/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a href="https://podcast.deevotindall.com/podcast-guest-application" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></description><content:encoded><![CDATA[<p>In the episode of The Branding Laboratory, Deevo Tindall talks with the Income Coach, Steve Selengut. With over 40 years in investment management, Steve shares his journey, investment philosophy, and business growth insights. Steve discusses the non-linear nature of careers, the importance of income-focused investing, and adapting business models to market changes. Steve emphasizes sticking to core values, transitioning to coaching, and effective marketing strategies. He offers practical advice for young entrepreneurs and underscores the significance of clear communication and income generation in building a successful brand.</p><p>Want to learn more about Steve's work? Click <a href="https://theincomecoach.net/" rel="noopener noreferrer" target="_blank">HERE</a> and <a href="https://www.linkedin.com/in/privateinvestmentmanagement/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a href="https://podcast.deevotindall.com/podcast-guest-application" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></content:encoded><link><![CDATA[https://the-branding-laboratory.captivate.fm]]></link><guid isPermaLink="false">5a6cd96b-3f7a-4144-b29a-d18365456475</guid><itunes:image href="https://artwork.captivate.fm/b694f98d-dc0c-4e8e-926c-398a21180bd8/q5Tztz3_Ia6l4TlO0JbrGZF1.jpg"/><pubDate>Thu, 29 Aug 2024 12:00:00 -0500</pubDate><enclosure url="https://podcasts.captivate.fm/media/c788d063-5574-4417-bac6-2da6c54ca26c/TBL-8-converted.mp3" length="32022020" type="audio/mpeg"/><itunes:duration>38:07</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>7 - Essential Steps for Successful Branding and Customer Retention with Garuda Promo and Branding Solutions&apos; Swire Ho</title><itunes:title>7 - Essential Steps for Successful Branding and Customer Retention with Garuda Promo and Branding Solutions&apos; Swire Ho</itunes:title><description><![CDATA[<p>In the episode of The Branding Laboratory, Deevo Tindall talks with the Director of Sales and Marketing of Garuda Promo and Branding Solutions, Swire Ho. Swire shares his journey from the CD/DVD industry to promotional products, emphasizing the importance of customer service and relationship building. He discusses creating brand advocates through effective promotional items, developing a mission statement, and the significance of core values. Swire highlights networking, collaboration, and targeted marketing strategies, particularly on LinkedIn. </p><p>Want to learn more about Swire's work? Click <a href="https://www.garudapromo.com/" rel="noopener noreferrer" target="_blank">HERE</a> and <a href="https://www.linkedin.com/in/swirehothepromoguy/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a href="https://podcast.deevotindall.com/podcast-guest-application" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></description><content:encoded><![CDATA[<p>In the episode of The Branding Laboratory, Deevo Tindall talks with the Director of Sales and Marketing of Garuda Promo and Branding Solutions, Swire Ho. Swire shares his journey from the CD/DVD industry to promotional products, emphasizing the importance of customer service and relationship building. He discusses creating brand advocates through effective promotional items, developing a mission statement, and the significance of core values. Swire highlights networking, collaboration, and targeted marketing strategies, particularly on LinkedIn. </p><p>Want to learn more about Swire's work? Click <a href="https://www.garudapromo.com/" rel="noopener noreferrer" target="_blank">HERE</a> and <a href="https://www.linkedin.com/in/swirehothepromoguy/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a href="https://podcast.deevotindall.com/podcast-guest-application" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></content:encoded><link><![CDATA[https://the-branding-laboratory.captivate.fm]]></link><guid isPermaLink="false">7e2dc0ed-cd88-4c65-84e8-66276de4d534</guid><itunes:image href="https://artwork.captivate.fm/b694f98d-dc0c-4e8e-926c-398a21180bd8/q5Tztz3_Ia6l4TlO0JbrGZF1.jpg"/><pubDate>Thu, 22 Aug 2024 12:00:00 -0500</pubDate><enclosure url="https://podcasts.captivate.fm/media/072c1b24-1bd5-4441-a821-9f5bdada5530/TBL-7-converted.mp3" length="40969700" type="audio/mpeg"/><itunes:duration>48:46</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>6 - Harmonizing Philanthropy: A Musical Approach to Global Challenges with Jazz for Peace Foundation&apos;s Rick DellaRatta</title><itunes:title>6 - Harmonizing Philanthropy: A Musical Approach to Global Challenges with Jazz for Peace Foundation&apos;s Rick DellaRatta</itunes:title><description><![CDATA[<p>In the episode of The Branding Laboratory, Deevo Tindall talks with the Founder of Jazz for Peace Foundation, Rick DellaRatta. Rick explores the intersection of music and philanthropy, focusing on how jazz can foster understanding and drive social change. Rick shares his journey, inspired by witnessing 9/11, leading to the creation of Jazz for Peace. He emphasizes the spiritual essence of jazz, its ability to transcend barriers, and its role in empowering nonprofits. The episode highlights the transformative power of music, the importance of learning from mistakes, and the potential for artistic expression to inspire positive change.</p><p>Want to learn more about Rick's work? Click <a href="https://jazzforpeace.org/" rel="noopener noreferrer" target="_blank">HERE</a> and <a href="https://www.linkedin.com/in/rick-dellaratta-08199818/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a href="https://podcast.deevotindall.com/podcast-guest-application" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></description><content:encoded><![CDATA[<p>In the episode of The Branding Laboratory, Deevo Tindall talks with the Founder of Jazz for Peace Foundation, Rick DellaRatta. Rick explores the intersection of music and philanthropy, focusing on how jazz can foster understanding and drive social change. Rick shares his journey, inspired by witnessing 9/11, leading to the creation of Jazz for Peace. He emphasizes the spiritual essence of jazz, its ability to transcend barriers, and its role in empowering nonprofits. The episode highlights the transformative power of music, the importance of learning from mistakes, and the potential for artistic expression to inspire positive change.</p><p>Want to learn more about Rick's work? Click <a href="https://jazzforpeace.org/" rel="noopener noreferrer" target="_blank">HERE</a> and <a href="https://www.linkedin.com/in/rick-dellaratta-08199818/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a href="https://podcast.deevotindall.com/podcast-guest-application" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></content:encoded><link><![CDATA[https://the-branding-laboratory.captivate.fm]]></link><guid isPermaLink="false">452b4f20-163f-49eb-98f5-dffdd68cc3eb</guid><itunes:image href="https://artwork.captivate.fm/b694f98d-dc0c-4e8e-926c-398a21180bd8/q5Tztz3_Ia6l4TlO0JbrGZF1.jpg"/><pubDate>Thu, 15 Aug 2024 12:00:00 -0500</pubDate><enclosure url="https://podcasts.captivate.fm/media/6ce8487a-5633-42a7-a242-8b0a96e3c4aa/TBL-6-converted.mp3" length="39538676" type="audio/mpeg"/><itunes:duration>47:04</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>5 - Transforming Your Business and Life with Spiritual Practices with DailySOS&apos; Troy Lavinia</title><itunes:title>5 - Transforming Your Business and Life with Spiritual Practices with DailySOS&apos; Troy Lavinia</itunes:title><description><![CDATA[<p>In the episode of The Branding Laboratory, Deevo Tindall talks with the Founder of DailySOS, Troy Lavinia. DailySOS is about integrating spirituality with business success. Troy shares his motivation for creating a mastermind group that emphasizes holistic growth and recounts his journey from starting his first company to incorporating spiritual principles into his business practices. He discusses the importance of aligning subconscious beliefs with conscious desires, spiritual fitness, and the transformative power of love and self-awareness. Troy underscores how spirituality can enhance personal fulfillment and professional achievements.</p><p>Want to learn more about Troy's work? Click <a href="https://dailysos.com/" rel="noopener noreferrer" target="_blank">HERE</a> and <a href="https://www.linkedin.com/in/troylavinia/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a href="https://podcast.deevotindall.com/podcast-guest-application" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></description><content:encoded><![CDATA[<p>In the episode of The Branding Laboratory, Deevo Tindall talks with the Founder of DailySOS, Troy Lavinia. DailySOS is about integrating spirituality with business success. Troy shares his motivation for creating a mastermind group that emphasizes holistic growth and recounts his journey from starting his first company to incorporating spiritual principles into his business practices. He discusses the importance of aligning subconscious beliefs with conscious desires, spiritual fitness, and the transformative power of love and self-awareness. Troy underscores how spirituality can enhance personal fulfillment and professional achievements.</p><p>Want to learn more about Troy's work? Click <a href="https://dailysos.com/" rel="noopener noreferrer" target="_blank">HERE</a> and <a href="https://www.linkedin.com/in/troylavinia/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a href="https://podcast.deevotindall.com/podcast-guest-application" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></content:encoded><link><![CDATA[https://the-branding-laboratory.captivate.fm]]></link><guid isPermaLink="false">3a6dab6f-1326-4f69-9fa1-0f9d574f92c1</guid><itunes:image href="https://artwork.captivate.fm/b694f98d-dc0c-4e8e-926c-398a21180bd8/q5Tztz3_Ia6l4TlO0JbrGZF1.jpg"/><pubDate>Thu, 08 Aug 2024 12:00:00 -0500</pubDate><enclosure url="https://podcasts.captivate.fm/media/de5a76f5-919b-4032-b34f-6e65f349578a/TBL-5-converted.mp3" length="46489508" type="audio/mpeg"/><itunes:duration>55:21</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>4 - The Power of Customer-Centric Marketing: Building Stronger Brands with Mavens &amp; Moguls&apos; Paige Arnof-Fenn</title><itunes:title>4 - The Power of Customer-Centric Marketing: Building Stronger Brands with Mavens &amp; Moguls&apos; Paige Arnof-Fenn</itunes:title><description><![CDATA[<p>In the episode of The Branding Laboratory, Deevo Tindall talks with the Founder and CEO of Mavens &amp; Moguls, Paige Arnof-Fenn. Paige Arnof-Fenn's career began in finance on Wall Street, but she soon realized her passion lay in the creative and analytical aspects of marketing. Her journey took her through corporate giants like Procter &amp; Gamble and Coca-Cola, and eventually into the fast-paced world of startups during the dot-com boom. The events of 9/11 catalyzed her transition into entrepreneurship, leading her to form a network of marketing experts that evolved into Mavens and Moguls.</p><p>Want to learn more about Paige's work? Click <a href="https://www.mavensandmoguls.com/" rel="noopener noreferrer" target="_blank">HERE</a> and <a href="https://www.linkedin.com/in/paigearnoffenn/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a href="https://podcast.deevotindall.com/podcast-guest-application" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></description><content:encoded><![CDATA[<p>In the episode of The Branding Laboratory, Deevo Tindall talks with the Founder and CEO of Mavens &amp; Moguls, Paige Arnof-Fenn. Paige Arnof-Fenn's career began in finance on Wall Street, but she soon realized her passion lay in the creative and analytical aspects of marketing. Her journey took her through corporate giants like Procter &amp; Gamble and Coca-Cola, and eventually into the fast-paced world of startups during the dot-com boom. The events of 9/11 catalyzed her transition into entrepreneurship, leading her to form a network of marketing experts that evolved into Mavens and Moguls.</p><p>Want to learn more about Paige's work? Click <a href="https://www.mavensandmoguls.com/" rel="noopener noreferrer" target="_blank">HERE</a> and <a href="https://www.linkedin.com/in/paigearnoffenn/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a href="https://podcast.deevotindall.com/podcast-guest-application" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></content:encoded><link><![CDATA[https://the-branding-laboratory.captivate.fm]]></link><guid isPermaLink="false">a530f1fd-5ed9-4aca-beb3-baeffc771d9c</guid><itunes:image href="https://artwork.captivate.fm/b694f98d-dc0c-4e8e-926c-398a21180bd8/q5Tztz3_Ia6l4TlO0JbrGZF1.jpg"/><pubDate>Thu, 18 Jul 2024 12:00:00 -0500</pubDate><enclosure url="https://podcasts.captivate.fm/media/d55ef61f-7d2d-493f-b941-5d5895eb0745/TBL-4-converted.mp3" length="50871140" type="audio/mpeg"/><itunes:duration>01:10:39</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>3 - Authenticity in Business: Staying True to Your Strengths and Values with Nick Berry</title><itunes:title>3 - Authenticity in Business: Staying True to Your Strengths and Values with Nick Berry</itunes:title><description><![CDATA[<p>In the episode of The Branding Laboratory, Deevo Tindall talks with the Entrepreneur, Author, CEO, and Mentor, Nick Berry.</p><p>Nick pressed the importance of understanding the end user's perspective in business. Early entrepreneurs often become so engrossed in their product or idea that they overlook the problem it solves for their ideal buyer. Recognizing this early on can be a game-changer. To achieve this, conduct market research regularly to engage with your target audience and understand their needs, preferences, and pain points. Create user personas to develop detailed profiles of your ideal customers, guiding product development and marketing strategies. Implement feedback loops to refine and improve your offerings based on user input continuously.</p><p>Nick shared his experience with a philanthropic program coordinating charity drives with independent businesses. This initiative supports various charities and provides businesses with a framework for giving back, akin to a franchise model. To integrate philanthropy into your business, Nick developed a giving framework that creates a structured approach for engaging in charitable activities. Collaborate with other businesses to amplify the impact of your efforts and measure the outcomes of your initiatives to understand their effectiveness and make necessary adjustments.</p><p>Want to learn more about Nick's work? Click <a href="https://www.nickberry.info/" rel="noopener noreferrer" target="_blank">HERE</a> and <a href="https://www.linkedin.com/in/nickberry4/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Check out Nick's books <a href="https://www.nickberry.info/content/nick-berry-books" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a href="https://podcast.deevotindall.com/podcast-guest-application" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></description><content:encoded><![CDATA[<p>In the episode of The Branding Laboratory, Deevo Tindall talks with the Entrepreneur, Author, CEO, and Mentor, Nick Berry.</p><p>Nick pressed the importance of understanding the end user's perspective in business. Early entrepreneurs often become so engrossed in their product or idea that they overlook the problem it solves for their ideal buyer. Recognizing this early on can be a game-changer. To achieve this, conduct market research regularly to engage with your target audience and understand their needs, preferences, and pain points. Create user personas to develop detailed profiles of your ideal customers, guiding product development and marketing strategies. Implement feedback loops to refine and improve your offerings based on user input continuously.</p><p>Nick shared his experience with a philanthropic program coordinating charity drives with independent businesses. This initiative supports various charities and provides businesses with a framework for giving back, akin to a franchise model. To integrate philanthropy into your business, Nick developed a giving framework that creates a structured approach for engaging in charitable activities. Collaborate with other businesses to amplify the impact of your efforts and measure the outcomes of your initiatives to understand their effectiveness and make necessary adjustments.</p><p>Want to learn more about Nick's work? Click <a href="https://www.nickberry.info/" rel="noopener noreferrer" target="_blank">HERE</a> and <a href="https://www.linkedin.com/in/nickberry4/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Check out Nick's books <a href="https://www.nickberry.info/content/nick-berry-books" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a href="https://podcast.deevotindall.com/podcast-guest-application" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></content:encoded><link><![CDATA[https://the-branding-laboratory.captivate.fm]]></link><guid isPermaLink="false">7672dc05-8650-41e3-b6cc-b04e5996978e</guid><itunes:image href="https://artwork.captivate.fm/b694f98d-dc0c-4e8e-926c-398a21180bd8/q5Tztz3_Ia6l4TlO0JbrGZF1.jpg"/><pubDate>Thu, 11 Jul 2024 12:00:00 -0500</pubDate><enclosure url="https://podcasts.captivate.fm/media/833c9a56-ae8f-4a47-8e75-e063afe56ed5/TBL-3-converted.mp3" length="57093668" type="audio/mpeg"/><itunes:duration>01:07:58</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>2 - Helping High-Growth Software Companies Achieve Product-Market Fit with ProdUx Design&apos;s Jon Rollman</title><itunes:title>2 - Helping High-Growth Software Companies Achieve Product-Market Fit with ProdUx Design&apos;s Jon Rollman</itunes:title><description><![CDATA[<p>In the inaugural episode of The Branding Laboratory, Deevo Tindall talks with the Founder of ProdUx Design, Jon Rollman.</p><p>Jon explains that his consulting agency specializes in high-growth software companies, covering the entire software development lifecycle and go-to-market strategies. He shares his accidental journey into product management and the challenges of transitioning from corporate life to entrepreneurship. The discussion delves into leadership, continuous learning, and the iterative branding process. Jon emphasizes understanding client needs and achieving product-market fit. He concludes by sharing his personal values and aspirations to be remembered as a caring and thoughtful individual.</p><p>Want to learn more about Jon's work? Click <a href="https://www.produxdesign.com/" rel="noopener noreferrer" target="_blank">HERE</a> and <a href="https://www.linkedin.com/in/jonathanrollman/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a href="https://podcast.deevotindall.com/podcast-guest-application" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></description><content:encoded><![CDATA[<p>In the inaugural episode of The Branding Laboratory, Deevo Tindall talks with the Founder of ProdUx Design, Jon Rollman.</p><p>Jon explains that his consulting agency specializes in high-growth software companies, covering the entire software development lifecycle and go-to-market strategies. He shares his accidental journey into product management and the challenges of transitioning from corporate life to entrepreneurship. The discussion delves into leadership, continuous learning, and the iterative branding process. Jon emphasizes understanding client needs and achieving product-market fit. He concludes by sharing his personal values and aspirations to be remembered as a caring and thoughtful individual.</p><p>Want to learn more about Jon's work? Click <a href="https://www.produxdesign.com/" rel="noopener noreferrer" target="_blank">HERE</a> and <a href="https://www.linkedin.com/in/jonathanrollman/" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a href="https://podcast.deevotindall.com/podcast-guest-application" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://www.deevotindall.com/" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></content:encoded><link><![CDATA[https://the-branding-laboratory.captivate.fm]]></link><guid isPermaLink="false">bd3116f1-9024-429f-86e4-64b2edbed9de</guid><itunes:image href="https://artwork.captivate.fm/b694f98d-dc0c-4e8e-926c-398a21180bd8/q5Tztz3_Ia6l4TlO0JbrGZF1.jpg"/><pubDate>Thu, 04 Jul 2024 12:00:00 -0500</pubDate><enclosure url="https://podcasts.captivate.fm/media/da3ea546-b301-4a54-a999-722199eebe89/TBL-2-converted.mp3" length="35229476" type="audio/mpeg"/><itunes:duration>41:56</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>1 - Building Powerful and Authentic Brands with Deevo Tindall</title><itunes:title>1 - Building Powerful and Authentic Brands with Deevo Tindall</itunes:title><description><![CDATA[<p>In the inaugural episode of The Branding Laboratory, Josh Elledge of UpMyInfluence talks to Deevo Tindall, the creator and host of the show. </p><p>Josh and Deevo discuss the importance of powerful and effective branding for companies in all verticals. Deevo shares that the vision of the show is to unpack innovative leadership qualities that combine personal values and professional objectives to create captivating and authentic brands. </p><p>Think you'd be a great guest on the show? Apply <a href="https://podcast.deevotindall.com/podcast-guest-application" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://Www.deevotindall.com" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></description><content:encoded><![CDATA[<p>In the inaugural episode of The Branding Laboratory, Josh Elledge of UpMyInfluence talks to Deevo Tindall, the creator and host of the show. </p><p>Josh and Deevo discuss the importance of powerful and effective branding for companies in all verticals. Deevo shares that the vision of the show is to unpack innovative leadership qualities that combine personal values and professional objectives to create captivating and authentic brands. </p><p>Think you'd be a great guest on the show? Apply <a href="https://podcast.deevotindall.com/podcast-guest-application" rel="noopener noreferrer" target="_blank">HERE</a>.</p><p>Want to learn more about Deevo's work? Check out his website <a href="https://Www.deevotindall.com" rel="noopener noreferrer" target="_blank">HERE</a>. </p>]]></content:encoded><link><![CDATA[https://the-branding-laboratory.captivate.fm]]></link><guid isPermaLink="false">2c7adda0-6b13-471a-9c1a-ebe16384e6dd</guid><itunes:image href="https://artwork.captivate.fm/b694f98d-dc0c-4e8e-926c-398a21180bd8/q5Tztz3_Ia6l4TlO0JbrGZF1.jpg"/><pubDate>Thu, 27 Jun 2024 12:00:00 -0500</pubDate><enclosure url="https://podcasts.captivate.fm/media/b759bbf9-c668-49dd-a6b4-4035862752e4/TBL-1-converted.mp3" length="7668404" type="audio/mpeg"/><itunes:duration>09:08</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item></channel></rss>