Podcasting for Small and Local Business

How to Improve Your Google SEO Rankings

Christy Haussler — Mon, 04 Oct 2021 03:00:00 -0500

I’m filling you in today on specific steps you can take to get more local traffic to your business than you ever thought possible. Join me to learn more about improving your Google SEO!

Show Highlights:

How to use your “Google My Business” listing to get the most out of it
Why improving your Google SEO will get your business in front of more people; the traffic is there, but do they see you?
How Google gives “extra bonus points” when you put out a blog post regularly
Tips to drive natural SEO traffic to your website (without creating original content):
Use your previous blog posts to create audio for podcast episodes.
Reversely, take previous podcast episodes, have them transcripted, and post them to your website as blog posts
How you become less victimized by the changes in paid ad policies to Google, Facebook, etc. by repurposing content from one format to the other

Resources:

Let us help make your podcast more than you’ve imagined! If you need help with launching, strategies, or podcast production, contact us: www.teampodcast.com.

The Easy Way to Monetize Your Content

Christy Haussler — Fri, 27 Aug 2021 03:00:00 -0500

Content creation can be an overwhelming part of the podcast process. What content should be free, and what should be paid for? I’m sharing hacks you need to know to add value for your listeners and make your podcast profitable. Join me as I clarify the options and point you in the right direction.

Show Highlights:

Why you shouldn’t give all of your content away for free
Why you need to “hold a little back” when you create new content
How to have new added value content without a huge time commitment:
Use the pre-chat with your guests for behind-the-scenes content.
Record a bonus content chat after the podcast interview,
The key is to create multiple pieces of content to archive as you go along.
How to use one guest interview for three separate supplemental pieces of content
These additional pieces can be used on a membership site or in a private, paid podcast feed.
Knowing how to stock your toolkit when you start your podcast can help you make the most of your free content and paid content.
Christy’s tip: As you create content, hold back AT LEAST as much content as you give away for free.

Resources:

If you need help with launching, strategies, or podcast production, contact us: www.teampodcast.com.

The #1 critical key for success in your podcast is your podcast name. Name it once and name it right. Check out my Podcast Naming Secrets at www.teampodcast.com/name.

Why You Should Invest in Building Your Own Platform

Christy Haussler — Mon, 23 Aug 2021 03:00:00 -0500

Listen, you've got your own local business. Why in the world do you need to take time out of it to build your own platform with a podcast? Well, today I'm going to tell you all about the reasons why the most important reason is because it's gonna save you money in the long run.

Taking the time to create your own podcast allows you to build your own platform.

The Benefits of Platform Building

You build your largest organic traffic source for your business.
You can spend less money on advertising.
You can own your traffic and not get restricted from it.

Why Paid Traffic is So Problematic for Small Businesses

It seems like every paid traffic option for small businesses has a really obscure ROI. You don’t need another traffic source where you can’t determine what sort of ROI you are getting from your ad campaigns.

Shift Your Marketing Budget to Content Marketing

Most businesses that we build podcasts for, shift some of their marketing budgets to creating a podcast and that way they don’t have to create a completely new budget for podcasting.

Podcasting is marketing, so it makes perfect sense.

Using Content to Find New Customers

By using content to jump in front of traffic that is looking for your solutions, you can find tons of your ideal customers.

When your ideal customers go to Google or YouTube to search for a solution to a problem, they are using intent based search and they pay more attention to your solution.

If you are just trying to market on social media, you have to do a pattern interrupt to pull them away from their mindless streaming. Most of the time, they aren’t going to social media to get answers, so it’s harder to get them to respond to your marketing messages.

The more of your marketing you can move to intent based search, the higher your conversions will be.

Need help launching your podcast? We're here to help! Just visit Team Podcast to learn more!

How to Create Compelling Podcast Content for Small and Local Business Podcasts

Christy Haussler — Mon, 09 Aug 2021 03:00:00 -0500

Podcasts are a great way to engage your customers, and share interesting information with them. They can help you build lasting relationships with your clients and provide an avenue for customer feedback.

Podcasts also offer a unique opportunity to reach new potential customers through appealing to a global audience.

There is no denying that podcasts have become very popular in recent years, but many small business owners struggle when it comes to coming up with content ideas for their podcast episodes.

To make this process easier I am going to share the 5 Pillars of Podcast Content Creation:

1) People

Sharing your origin story for becoming a business owner, as well as introducing your audience to the people behind your business will build loyalty. After all, your people - the human capital of your business - are the greatest asset your business has.

2) Processes

No matter what type of business you have, much of what separates you from your competitors has to do with your processes. It could the processes you use to ensure quality work is being done, or it could be the processes you use to manufacture or create high quality products for your business. Sharing these unique aspects of your business will help differentiate your business from all of your competitors.

3) Products

Whether you are making your own products or selling products created by others, highlighting the uniques aspects of the products that you carry can be interesting to your customers, as well as educational. The more you can explain why you use the raw materials that you choose, or why you source products from certain vendors, the more it will endear your customers to your products.

4) Problems

Showing your customers the problems you solve for people just like them is incredibly important. Sometimes you can educate your customers about small aspects of these problems that they can solve for themselves without having to call on you. The more you can educate your customers, the better your customer will become.

Giving your customers actual case studies or before and after images of the way you are making their lives better will help solidify in their mind that they should call you when they have this exact problem arise.

5) Promotions

It's your podcast and you absolutely have permission to create promotions to share with your audience.

The more dependent you can make your audience on actually promotions and specials you offer through your podcast, the less money you will have to spend on advertising.

By controlling your messages to your customers via your own platform, the lower your advertising costs will be. Since much of what you spend on advertising has an unknown ROI, it only makes sense to minimize your costs by building out your largest source of organic traffic to your business - your podcast!

In conclusion, I hope you find these content ideas helpful in creating new podcast episodes for your own business! Remember: People, Processes, Products, Problems and Promotions are all important pillars of content creation when it comes to podcasts - so make sure they're a part of every episode you publish!

Need help launching your podcast? We're here to help! Just visit Team Podcast to learn more!

What Makes a Podcast a Podcast?

Christy Haussler — Mon, 02 Aug 2021 03:00:00 -0500

It seems like everyone is creating content these days, but is all content created equal?

There are so many different types of content - audio, video, live-streaming, blog, vlogs, etc.- that is can be confusing to know exactly what a podcast is and why it's different than all the other channels.

Podcasts are defined by their unique RSS feeds. In order for a show to be a true podcast, an RSS feed must be present.

Uploading videos to YouTube does not require an RSS feed.

Livestreaming does not involve an RSS feed, so it is not a podcast.

Don't get me wrong, videos uploaded to YouTube can be repurposed into a podcast, just as videos uploaded as livestream sessions can.

A podcast that has an RSS feed can be either video or audio, but most commonly, they are audio podcasts.

Creating an RSS feed has gotten a lot easier over the last 10 years. Now, we simply set up an account with a podcast hosting company and they create the RSS feed that is compliant with all distribution platforms, and they host those chunky audio files.

Then you distribute that feed by submitting it to Apple Podcasts, Spotify, iHeart Radio, and tons of other places.

Each time you publish a show, your RSS feed is then updated across all platforms.

You can expect to pay around $20 a month for your podcast hosting service.

We recommend Captivate.FM for podcast hosting. You can get a free trial of the service here.

You can gain a worldwide audience for your show by distributing it across all of the main podcasting destinations.

If you are wanting to develop an online audience around your products or services, you can easily set it up so that your podcast can build an online platform to begin generating revenue online.

Besides a podcast host, you just need a little bit of hardware to begin a podcast.

USB mics have come a long way and some of the best mics are:

Shure MV7 - $249

Rode PodMic - $99

ATR 2100X - $99

If you are recording more than one person on a computer, you can't connect to USB or USB-C mics to one computer, no matter how many USB ports you have. So you will need an audio interface to make this type of recording happen.

We recommend this interface:

Scarlett Focusrite 4i4 - $229

How to Market a Local Business Podcast

Christy Haussler — Thu, 16 Apr 2015 16:38:00 -0500

The success of your local business podcast is directly proportional to the success of your marketing campaign.

We are blazing new trails by building local business podcasts as a way to achieve your business goals.

In this episode, I lay out an effective marketing plan. You are only limited by your creativity, so take this plan and take action.

This podcast is sponsored by Team Podcast. The one stop shop for all your podcast support!

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How To Start A Local Business Podcast

Christy Haussler — Mon, 13 Apr 2015 13:47:00 -0500

You heard it here first! Podcasting is the best new tool for local business marketing.

In this episode, we talk about the nuts and bolts of getting a podcast up and running for your local business. The start up costs may surprise you. The results you get will be dependent on your internal marketing program.

We tackle the start up phase in this episode.

This podcast is sponsored by Team Podcast. The one stop shop for all of your podcast support services.

Introducing...Podcasting for Local Businesses

Christy Haussler — Mon, 06 Apr 2015 16:07:00 -0500

Local businesses can benefit greatly from having a local podcast to build a loyal following.

In this episode, I can't be more excited to share with you my vision for taking podcasting to the local business level. I think there is a huge need and I have a great vision for what it can do for a local business.

It's like having your own business reality show, where you control the content. You share the stories of your business and the people of your business with you customers and potential customers. In doing so, you build a tribe of raving fans.

I am excited to start this series of local podcast guides with a guide for local restaurants.

This podcast is sponsored by Team Podcast. The only support team you will ever need for your podcast. Team Podcast, we take your work seriously!

Celebrate the Small Wins

Christy Haussler — Mon, 30 Mar 2015 12:49:00 -0500

Celebrate the small wins in every aspect of your business.

Christy has much to be thankful for and she uses this episode to give you updates on where her business is. The pier, well it is rolling along like you would expect. There are highs and lows that any roller coaster would have.

Christy is most excited about her work with clients through Team Podcast. Making a difference in the quality of lives through providing support feels great.

Christy has plans to continue to market Team Podcast in a way that would allow others to find her. Supporting other businesses is very rewarding work.

This podcast is sponsored by Team Podcast. The one stop shop for all of your podcast support services.

Leaving Success To Find Success

Christy Haussler — Mon, 16 Mar 2015 11:33:00 -0500

Sometimes you have to be willing to give up a small amount of success, so that you can achieve greater things.

In this episode, Christy interviews Angie Swartz. Angie has built a successful social media marketing firm, helping local businesses with their social media strategy. But along the way, she knew that she wasn't living up to her true calling. She had to walk away from a successful business, in order to truly find the right path for her life.

Angie now spends her days coaching others to be able to leave their doubts and fears behind and really achieve their dreams. Angie is also the host of the Life Purpose Advisor Podcast, where she talks to other professionals about finding their purpose in life.

Angie talks about the failures along the way, as well as the lessons learned. Angie has a coaching class starting in May and she has generously offered BAM Reporter listeners $200 off the program. It's the best investment you can make in yourself. Claim this discount before April 30th, and save $200. You can sign up for her class here. The coupon code for $200 off is BAMR200. Take advantage today and I guarantee you won't be sorry.

You can find Angie and her Podcast at Life Purpose Advisor.

This podcast is sponsored by Team Podcast. The one stop shop for done-for-you podcast support services. Pay one fee and get everything you need done. It can't be simpler.

Changes On The Horizon

Christy Haussler — Mon, 09 Mar 2015 12:00:00 -0500

Constantly changing and evolving in your business is critical for survival.

After a year of doing a 5 day a week podcast, Christy announces some changes to her podcast format.

There's a new direction that is much needed that she will be taking with the Brick and Mortar Reporter podcast.

Listen to this episode for all the details on the changes.

This podcast is sponsored by Team Podcast. The one stop shop for "done-for-you" podcast support services. Free your time to create great content.

Taking Your Local Business Global

Christy Haussler — Fri, 06 Mar 2015 15:01:00 -0500

Patrick Conlon started a brick and mortar store to figure out how to run it effectively, and then build an online presence.

Patrick was able to do what so many local business owners want. He was able to work himself out of his business by spending several years working ON his business.

He started Shuphoric to fill a need in his community, and he alway knew he would take it online.

Over the years, Patrick has developed an expertise in helping local businesses get online on multiple platforms that are integrated. This means that a local business can sell on their own website, their own physical location, their own ebay store, and their own Amazon store and have everything completely integrated.

Now that Patrick has worked himself out of his business, he is taking his passion for local business and helping other business owners get online too.

If you need Patrick's help setting up your local business presence online, you can find him at:

Selling Online Today

You can also find Patrick on Facebook and Twitter.

This podcast is sponsored by Team Podcast. The one stop shop for done-for-you podcast support services for one low price.

It's Always Sunny In Key West

Christy Haussler — Thu, 05 Mar 2015 15:52:00 -0500

It's hard to have a gloomy outlook when you live in Key West.

Business at Mallory Square is crusing along as expected. There hasn't been a huge peak yet, but it will come.

Christy shares how her online business is going and also gives a sneak peak into some of the guests she has coming on the podcast.

This podcast is sponsored by Team Podcast. The one stop shop for "done for you" podcast support services.

Give Before You Get

Christy Haussler — Tue, 03 Mar 2015 13:46:00 -0500

Zig Ziglar said it best when he said, "You can get everything you want in life, if you help enough other people get what they want."

The importance of building relationships was never really evident through all of my years working for other people. So, I have had to learn this lesson the hard way.

The impact of these lessons is really starting to hit home with me. I feel like I am really starting to "get it". I have seen it in practice and watched others do it skillfully. Now, the power of relationships is having a positive impact on my business.

In this episode, I reveal how building relationships and giving before you get, are playing out in my business right now.

This podcast is sponsored by Team Podcast. The one stop shop for all of your podcast support services.

Is This The Dip?

Christy Haussler — Mon, 02 Mar 2015 12:58:00 -0500

Seth Godin calls it the dip. I call it one bad week.

If it is the "dip" then that is great news, because statistically, the rebound is coming. Every business has good weeks and bad weeks. If you know your business is sound, the bad weeks won't make you question your sanity.

A slow week in business does give pause to reflect. By looking around you can see what other businesses are doing. If they are down too, there's not so much to worry about. If they are having the best week ever, then it is really time to take a second look and figure it out.

No matter the ups and downs of my business at the Pier, I am reminded of a quote I heard awhile back. "A bad day working for yourself, still beats the best days working for someone else!" That still rings true with me.

This podcast is sponsored by Team Podcast. Theone stop shop for all your podcast support services. One price, and all the service you need.

BAM Reporter Celebrates One Year

Christy Haussler — Fri, 27 Feb 2015 13:45:00 -0500

The Brick and Mortar Reporter Podcast celebrates one year!

Without much fanfare, the Brick and Mortar Reporter Pdcast launched on March 1, 2014. We didn't know what we didn't know, so those first few months were slow going. We are thankful for the support of friends and family who have been with us since the beginning.

What a journey it has been. Building anything of value takes time. We don't quit, so we keep learning so we can make the podcast better. We know so much more than we did a year ago, but still have so much to learn.

In our 12th month of existence, we will hit our all time download record by breaking 11,000 downloads in a month. We are also seeing much more engagement on social media through both Facebook and Twitter.

There is still muchwork to do. There are so many great stories of small businesses to tell, and we will continue to share their stories.

We can't thank our followers enough for their support through all the ups and downs of 2014. We only hope we can be of value to you, as you have been to us.

This podcast is sponsored by Team Podcast. The one stop shop for all of your podcast support services. One account manager, one monthly payment, all of the support tasks done for you.

Network Like A Boss

Christy Haussler — Thu, 26 Feb 2015 15:38:00 -0500

As a natural introvert, I am scared of networking.

Don't judge. It's more common than you think. Networking doesn't come naturally to me, but even beyond that, I miss more than half of the networking opportunities that come into my life because I am not looking for them. I sit idly by and the opportunity passes and never even hits my networking radar. Maybe I don't even have a networking radar. I need to work on cultivating that.

I have found a few things that take the edge off my anxiety around networking. I am much more comfortable making networking about the other person, than I am about myself, so that is what I do.

Having a purpose in going to networking events, for me look like, "I want to come away with 3 people whose business I can help promote." Instead of trying to get people to promote my business. That change in paradigm is the saving grace of my networking endeavors. It takes the spotlight off of me and puts it on others.

I have an aversion to the slick and schmaltzy networking that is nothing more than self-promotion. This causes me to handle networking situations very differently than many business owners.

This podcast is sponsored by Team Podcast. The one stop shop for all of your podcast support services.

The Fine Tuning Continues

Christy Haussler — Wed, 25 Feb 2015 14:52:00 -0500

When your business is doing well, it doesn't mean that there aren't areas to improve.

Maybe it's just me, but I am constantly fiddling with things. I can't help myself. Many times, I am doing it to try to drive a positive change in revenue. Other times I am trying to lower my cost or create something that tastes incredible, and sometimes it is to become more efficient or solve a problem that I have just been dealing with.

It is important to continue fine tuning your business. It keeps your creativity working and it opens you up to new possibilities.

In this episode, I share what tweaks I have been happy with and which ones I would love to be able to make in the future.

This podcast is sponsored by Team Podcast. The one stop shop for all your podcast support services.

Put The Service Back in Customer Service

Christy Haussler — Tue, 24 Feb 2015 15:45:00 -0500

For any business to survive, providing stellar customer service must be a core value.

It's actually painful to see the dis-service that so many companies are doing to customer service. Bad customer service affects a business, but it can also affect the businesses in a surrounding area.

If you are in a tourist area, you have no choice but to provide great customer service to your customers. People will not pay premium prices to visit a tourist area, if they are not appreciated and treated with the utmost respect.

Taking on those that are hurting your reputation or the reputation of your community is mandatory. Raise the standard for customer service. It can be your competitive edge.

This podcast is sponsored by Team Podcast. The one stop shop for all of your podcast support services.

Inspiration from Diana Nyad

Christy Haussler — Mon, 23 Feb 2015 14:35:00 -0500

"Find a way" is one of my favorite Diana Nyad quotes.

This has been my mantra as I rebuild my life into what I want it to be. After seeing Diana's one woman show called "Onward", I am even more inspired by the life of Diana Nyad.

So many business lessons can be learned from overcoming the obstacles and impossibility of accomplishing her goal. Most of us give up way to early. Most of us let ourselves off the hook so that we can take an easier route. You can take the easy route or the rewarding route.

I'm all about taking the rewarding route. It might take longer to get there, but I am on my way. How about you?

This podcast is sponsored by Team Podcast. You get all the podcast support you need for one monthly fee. Introductory pricing is in effect. Lock in these prices forever, by taking advantage now.

Plan Like A Boss

Christy Haussler — Fri, 20 Feb 2015 16:02:00 -0500

No one likes to focus on their weaknesses, but sometimes you can't avoid them.

Planning is not Christy's strength. Taking action, well she has that down to a science. But there is no sense in going through life taking action willy nilly, when the outcome could be so much different with a little planning.

Christy reveals some interesting ways you can tell if you are weak in the area of planning. She isn't trying to meddle or step on your toes, but if you struggle with this, your life is littered with the baggage. She shows you how to look for the tell tale signs.

This podcast is sponsored by Team Podcast. They provide all the podcast support services you need, for one low monthly price. Introductory pricing is in effect now, so check it out.

One Week In

Christy Haussler — Thu, 19 Feb 2015 15:00:00 -0500

One week into "Season" and Christy shares some highlights and lessons she has learned.

Business is good!

What a relief, it seems like the crowds are big and they are spending money. While individual nights can fluctuate, overall Christy is earning above her minimum threshold every night.

A few observations from the first week:

1. There aren't as many vendors showing up every night to sell as anticipated. It would seem like "Season" would bring out everyone who ever wanted to sell at Mallory. Instead, it is mainly the "usual suspects".

2. Having the opportunity to make more money in the high season will make the low season much easier to handle, as long as some money is put away.

3. Learning lessons in the low season and experimenting with food products is definitely a benefit. Even though it was not fun to endure, so many valuable lessons were learned.

4. You can't tame Mallory. She will always be a beast that cannot be predicted and figured out. One must show up each night to see what she has in store!

This podcast is sponsored by Team Podcast. The one stop shop for all inclusive podcast support, without breaking the bank.

10 Steps To The Life You Want

Christy Haussler — Wed, 18 Feb 2015 13:16:00 -0500

Have you ever felt like you will never be able to have the life you truly want?

It's easy to be completely overwhelmed by all of the steps between where you are and where you want to be.

Taking action is the key to getting what you want out of life. How do you even know where to start?

These 10 steps will get you on the right path:

1. Identify what you want to eventually do. 2. Map out what that would look like. 3. Create a list of what is stopping you from living your ideal life. 4. Make a list of what it would take to rectify each item on your list of what is stopping you. 5. Tackle the list by starting with the easiest first. Work up to the harder things. 6. Find those who are doing what you want to do and learn from them. 7. If at all possible, make your next thing your side hustle for a period of time. 8. Set a target date for taking the leap from your old life to your new life. 9. Be realistic. You can't do this without being afraid. You can't do it without taking any risk. Do it anyway. 10. Develop a support system that will help you succeed. Maybe mentors, maybe a SCORE representative. Maybe a family member. Find the support you need to make it through the tough times. This podcast is sponsored by Team Podcast. All the support you will ever need for your podcast for one low monthly fee.

Help Others Get What They Want

Christy Haussler — Tue, 17 Feb 2015 12:43:00 -0500

Zig Ziglar said it best when he said, "You can get everything you want in life if you help enough other people get what they want in life." It seems counter-intuitive to focus on helping other people when your business is in survival mode. The strange thing about it is that this is completely true. Christy reveals how this idea of giving value first did not come naturally to her. After missing scores of opportunities, Christy is geting better at keeping it on her radar in almost every interaction. Give in order to get. Help others in order to help yourself!

Get your free book, Ask by Ryan Levesque here. Simply put in the coupon code BRICK2015 and your copy of the book will be sent to you at no charge.

Need help launching your podcast? We're here to help! Just visit Team Podcast to learn more!

Things to Watch

Christy Haussler — Mon, 16 Feb 2015 15:04:00 -0500

It is no secret that these last 8 months have been a struggle for Christy's business. We are now on the cusp of the busy season and this is the moment Christy has been waiting for. As we ease into the heart of the season, there are a few things Christy needs to especially pay attention to. She shares what they are and how you can apply them to your business as well.

Get a free copy of the new book, Ask by Ryan Levesque by clicking here and entering coupon code BRICK2015.

Give Your Customers What They Want - The Ask Formula

Christy Haussler — Fri, 13 Feb 2015 15:22:00 -0500

Ryan Levesque shares his new book, Ask.

The method for giving customers exactly what they want is a formula that Ryan has proven time and again to the tune of millions of dollars in revenue. He has taken everything he knows about sales and flipped it upside down to provide a friction-less sales process.

Ryan has always been a little unconventional. He wanted to study medicine, but realized he didn't have the chops for it. After college, he took a lucrative job with a big name insurance company. He advanced through the ranks and finally ended up running the Asia division in Shanghai, China.

Just as the economic crisis hit in 2008, Ryan knew it was time to make his own mark on the world. He left to publish e-books. After some failures and successes, Ryan built for himself a lucrative business.

After a near death experience, Ryan set out to share all of his knowledge and help improve as many businesses as possible. Ryan pulls out all the stops in Ask, and he shares step by step how to create a buying scenario that gives your customer exactly what they want. Using the Ask forumla will revolutionize your business.

Until March 1, 2015 Ryan is offering our listeners a free copy of the book. A real book, not an e-book!

To get your free copy simply click here and enter the coupon code brick2015 in the shopping cart. Your free book will be on its way to your door!

Build Your Dreams

Christy Haussler — Thu, 12 Feb 2015 13:50:00 -0500

"If you don't build your own dreams, someone else will hire you to build theirs."

This quote has been attributed to several people and it is a poweful quote! So many people resonate with it because it describes their lives.

Have you thought about what is keeping you from building your dreams? What is stopping you?

You don't have to change everything today and go chase your dreams. You can take small steps and still get to the ultimate goal. If you haven't taken any action on building your dreams, today is a great day to start.

You simply need to take some small action everyday in order to build the life you want. No one is going to walk in your life and suddenly hand you the life you wanted. It won't happen all at once. It won't be an overnight change.

Getting to your dreams is simple. Take one action today. No matter how small it is, take one action. Do something today. Each day you do nothing, is another day you have chosen someone else's dream over your own.

The more steps you take, the more steps you will want to take. Action begets action. Before you know it, you will be taking massive action, rather than small actions.

Then you will work your way into the life you have always wanted. Your life, your dreams!

Start today!

This podcast is sponsored by Team Podcast. Free your time to create great podcast.

Predictably Unpredictable

Christy Haussler — Wed, 11 Feb 2015 14:58:00 -0500

Business can be predictably unpredictable.

As business owners we make so many judgments throughout the course of our day. We put labels on days, people and even strategies. Many times these labels are simply an emotional reaction to our circumstances.

It doesn't take long to find that you may have misjudged an aspect of your business. Maybe a customer that you thought had no money to spend ended up spending a lot of money at your business. Maybe a day that you thought was going to be a bad day actually turned out to be one of your best days.

Do yourself and your business a favor. Don't try to put label on these parts of your business. Don't judge them. Instead, just take each experience in the moment. Work on creating the best customer experience that you can and you will be surprised at the result!

This podcast is sponsored by Team Podcast. All your podcast support in one place, for one price!

Success Comes In The MorningI

Christy haussler — Tue, 10 Feb 2015 14:20:35 -0500

It is hard to believe that many of our unconscious habits can either set us up for success or failure. Many of us start our day on someone else's terms, not on our own. This sets up our day to be on someone else's terms, not ours.

Christy has the same struggles as everyone else in achieving a proper work life balance. Even just having the time to incorporate fitness and meditation into her schedule was a challenge.

After reading The Miracle Morning, by Hal Elrod, Christy decided to take action. Doing a 30 day challenge to test the impact of new habits on your life is a reasonable step. Christy is incorporating exercise and meditation in her morning routine for 30 days. It should be very easy to measure the impact of these small changes.

Get the book and get motivated to take control of your mornings!

This episode is sponsored by Team Podcast.

It's Not Who You Know....Wait, Yes It Is!

Christy Haussler — Mon, 09 Feb 2015 12:46:00 -0500

If you think you can survive in business all by yourself, you are doing it the hard way. You may think that networking events are a waste of time, then figure out other ways to build relationships.

The key to success in relationship building is simple. It can be summed up in this one phrase - if you want to get, then give.

Get into the habit of adding value. No matter where you are, look for ways to add value to others. When you get in the habit of doing this, you will be surprised at how quickly your network expands.

Your business success will be dependent on the relationships you build. So start building your relationships today. The longer you wait, the more opportuity you will miss. Capture as much as you possibly can.

This podcast is sponsored by Team Podcast. The one stop shop for all of your podcast support services.

Introducing Team Podcast

Christy Haussler — Fri, 06 Feb 2015 13:00:00 -0500

Team Podcast Unveiled!

Team Podcast is officall open for business! Christy talks about the work she has been doing behind the scenes to build Team Podcast. As Team Podcasts' perfect customer, Christy has been able to craft a service that is badly needed in the rapidly growing podcasting world. Christy reveals all the details about Team Podcast and the services it provides.

All Your Support for One Low Price

Team Podcast is a one stop shop for all podcasting support services. Finally, every specialty you need to produce a great podcast, in one place for one price. From recruiting and scheduling interviews, to posting custom grpahics for each episode to social media, to editing your audio, to building your website, to integrating lead pages, to writing your show notes - Team Podcast does it all!

You pay one monthly fee, based on the frequency of your podcast and you have full access to all of the services Team Podcast provides.

Put Team Podcast to work for you and turn your podcast into your business today!

Team Podcast

The State of The Podcast

Christy Haussler — Thu, 05 Feb 2015 13:00:00 -0500

10 months in to the life of this podcast, Christy reveals how the podcast is doing. Success for a podcast is subjective, but Christy believes that in the long term, a growing and engaged audience is the best measure of the success of the podcast.

January 2015 was the first month that the podcast had more than 10,000 downloads in a month. The podcast is averaging between 200 and 550 downloads a day and steadily growing. Christy attributes this success to her use of social media and automation the promotion of past episodes.

Christy also joined a podcasting community in the past several months and she is learning what other successful podcasters are doing to grow their audience. Christy takes action on all the tips that she can immediately implement.

Christy can take the podcast in any direction she wants. At this point, the more she can be everywhere in the local community, the better results she will get from the podcast.

Witnessing Kharma

Christy haussler — Wed, 04 Feb 2015 12:49:55 -0500

Have you ever been on the receiving end of ill will? Somehow the universe just knows exactly when to bring kharma into the picture. In this episode, Christy talks about witnessing kharma as another vendor struggles. It doesn't matter whether you believe in kharma or not, it happens anyway.

Tweaking, Not Twerking!

Christy haussler — Tue, 03 Feb 2015 13:58:04 -0500

Even when your business is running smoothly, there is always room for improvement. There is no limit on the amount of tweaking you can do to your business. By constantly testing new products, packaging, price points, and marketing, you can get direct feedback from your customers and really know what works. Don't assume you already know what will and won't work. Get the data by testing and tweaking.

The Market Report

Christy haussler — Mon, 02 Feb 2015 14:33:32 -0500

Setting up shop in a new venue can be exhausting, but at the same time it can be rewarding and expand your business in ways you had not anticipated. Christy was recently asked to participate in the Key West Artisan Market. In this epsiode she share the lessons learned and the success she found through this new venue.

Point Taken

Christy haussler — Fri, 30 Jan 2015 12:36:21 -0500

The universe has a way of validating an idea and reinforcing a decision that you may be thinking of making. It always seems like the validation comes just at the right time. The lesson in business is to run your data and trust your gut. You are probably on the right track long before you are convinced it is the right track.

Crunching the Numbers

Christy haussler — Thu, 29 Jan 2015 13:09:45 -0500

Before you make any investment in your business, you have to do a certain amount of number crunching. The more granular you can get your numbers, the more accurate your projections will be. Christy believes she has found something that can eliminate the main barrier to her business. Now it's time to crunch the numbers.

Bullying Is Not A Business Plan

Christy haussler — Wed, 28 Jan 2015 12:46:55 -0500

Tearing down another business doesn't automatically improve your own business. Legitimate business owners have so much work to do within their own businesses that they rarely have time to look up. They also don't have the time and energy to waste on trying to tear down another business. The universe is kind to those that work hard for success, and rewards them accordingly. Those that rise to the top without putting in the effort, rarely stay on top.

Walk in My Shoes

Christy haussler — Tue, 27 Jan 2015 12:55:51 -0500

Taking a peek into the lives of others can reveal many things about our own lives. It can provide a view of what it takes to accomplish something. Christy walks you through a typical day for her. This is the life a an entrepreneur struggling to build a successful business.

Cracking the Code

Christy haussler — Mon, 26 Jan 2015 18:01:48 -0500

Christy is committed to tweaking any aspect of her business in order to move the needle. After experimenting with the portion sizes and prices of one of her products, Christy has finally cracked the code.

Taking Action Is Hard

Christy haussler — Fri, 23 Jan 2015 12:36:07 -0500

Success is much more fun than failure. The fear of failing keeps us from following our dreams far too often. Taking action is what separates the successful from the failures. Your ability to succeed will largely depend on your ability to take action.

Your Small Business Needs A Podcast

Christy haussler — Thu, 22 Jan 2015 12:32:51 -0500

There has never been a better time for a small business to get on the podcasting bandwagon. Thousands of listeners are joining the podcast movement each and every month and it is a great way to establish your brand and connect with customers.

The Tweaking Never Ends

Christy haussler — Wed, 21 Jan 2015 13:00:00 -0500

Being comfortable with the status quo has ben the death of many a business. There is always something to tweak in order to improve your performance. Until you try multiple options, you won't know what is optimal. Christy reveals what she is tweaking this time and why.

Systematize and Automate To Get Your Life Back

Christy haussler — Tue, 20 Jan 2015 13:13:30 -0500

A local business owner can easily be consumed with their business. Justin Williams reveals how he created systems to automate his business. His goal is to always find a way to replace himself in his business. This allows Justin to have time to spend on new projects and actually gives him a better quality of life.

Just Show Up

Christy haussler — Mon, 19 Jan 2015 13:35:23 -0500

Many times the key to success in business is just showing up. That doesn't mean that "if you build it they will come" is always the case. But many local businesses struggle with consistency with the days and hours they are open. It's easy to discount this as something that is obvious, but for so many businesses, trial and error with their days and hours of operation will cost them customers.

The Backup Plan

Christy haussler — Fri, 16 Jan 2015 14:06:57 -0500

Creating a plan to have all the critical positions in your business covered seems like common sense. There are businesses that cannot operate when one employee is out sick. This is really no way to treat your customers. Christy reveals some simple steps to make sure you are covered.

The Disaster Disaster

Christy haussler — Wed, 14 Jan 2015 14:42:48 -0500

Do you have all of your bases covered? Have you thought of every possible thing that could go wrong with your business and prepared for it? Well, Christy thought she had too, until an eye opening conversation with a friend. Christy reveals the gaping hole in her disaster plan!

Another Day, Another Dollar

Christy haussler — Tue, 13 Jan 2015 12:54:25 -0500

It may not be the Dip that Seth Godin talks about, but surviving in the slower times of business is a necessity. Building your projections around best case scenarios will lead to disappointment and discouragement. Christy reveals her plans for surviving the next few weeks, until the "season" starts.

Jen Edds Reveals How She Backed Into Her Business

Christy haussler — Mon, 12 Jan 2015 13:00:00 -0500

Sometimes the course you lay out for your business isn't the exact path that you take. You have to follow the twists and turns and go where the business leads you. Jen Edds did this for her business and she has been enjoying the ride along the way.

The Fight of Your Life

Christy haussler — Fri, 09 Jan 2015 13:00:00 -0500

Running your own business is the fight of your life. There is little else that you can do in life that will be as challenging. If you aren't in the fight for the life you want, what will it take to get you there?

Sharks Are Circling

Christy haussler — Thu, 08 Jan 2015 15:29:45 -0500

Being in business for yourself doesn't shield you from people with bad intentions. In fact, it makes you a target for those people. Jealousy and envy can really take their toll on you whether you are in the work place or building your own business.

Mind Over Matter

Christy haussler — Wed, 07 Jan 2015 13:00:00 -0500

The harder you work for something, the more obstacles you encounter. You need to expect them and then plan for a work around. Christy faced some unusual obstacles, but she found a way to work around it and didn't let it affect her dreams.

My Black Cloud

Christy haussler — Tue, 06 Jan 2015 13:00:00 -0500

Have you ever felt like you have your own personal black cloud following you around? It seems that Christy can't catch a break in her business. You won't believe the latest obstacle that has been thrown at her. Christy reveals her plan to come through this a winner.

Holiday Results Are In!

Christy haussler — Mon, 05 Jan 2015 14:09:56 -0500

It's been a busy week in Key West. Christy reveals her results after a high volume week at the Pier. Making processes more efficient will be the key to maximizing profits in 2015.

Roll With It Baby!

Christy haussler — Fri, 02 Jan 2015 13:00:00 -0500

Sometimes one small hiccup in your supply chain can really cripple your business. So what do you do when this happens? You figure it out and you keep moving. As Winston Churchill said, "If you're going through hell, keep moving!"

New Year, New Goals

Christy haussler — Thu, 01 Jan 2015 13:00:00 -0500

Do you remember what was going on in your life on New Year's Day 2014? Did you accomplish everything that you wanted to this year? If you didn't, you have a chance to start planning now to change your life into exactly what you want it to be. Christy reflects on her crazy journey of 2014.

Hurdles and More Hurdles

Christy haussler — Wed, 31 Dec 2014 13:00:00 -0500

Business is never what you think it is going to be. There will always be hurdles. Some hurdles are the ones you expected and planned for and others come out of nowhere, with little warning. Christy is dealing with some circumstances beyond her control.

Sweet Success!

Christy haussler — Tue, 30 Dec 2014 13:00:00 -0500

It's been an uphill climb for Christy's business, but this week she has seen some much needed success! With record tourist crowds in Key West, Christy is optimistic about her business.

The Quickest Way To Fail

Christy haussler — Mon, 29 Dec 2014 13:39:37 -0500

It seems like the right thing to do at the time, but making New Year's resolutions is the quickest way to fail. You will beat yourself up about failing and nothing will get accomplished in your life. There is a better way to motivate yourself to success. Christy reveals the best tricks to get you moving in the right direction.

Drama Happens

Christy haussler — Thu, 25 Dec 2014 14:37:05 -0500

No matter the business, no matter the circumstances, you will encounter drama! Some folks thrive on it and others live to create it. Drama is disruptive and has no place in a productive business. Christy talks about what you can do when you encounter drama in your business!

Get By Giving

Christy haussler — Wed, 24 Dec 2014 13:38:58 -0500

It seems like complete nonsense, but it is absolutel true. Zig Ziglar once said, "You can get everything you want, if you help enough people get what they want." Christy is learning that every time you reach out to help, you get more in reutrn than the help you provided.

What's In Store

Christy haussler — Tue, 23 Dec 2014 15:50:04 -0500

Opportunities abound if you are looking for them. Christy reveals what she has on the horizon for 2015. Too many choices creates distractions, so it is important to have a singular focus.

Time Is Of The Essence

Christy haussler — Mon, 22 Dec 2014 14:46:18 -0500

Time can slip away from you when you don't have the constraints of a job on your time. You will learn a great deal about yourself when you are on your own. How you spend your time will determine your success in your business.

Learning The Hard Way

Christy haussler — Fri, 19 Dec 2014 13:00:00 -0500

We do the best we can. When we know better, we do better. These are things I have always heard that ring especially true in my business journey. Lessons learned the heard way are lasting and impactful lessons. Christy reveals her own hard learned lessons.

Holding Back

Christy haussler — Thu, 18 Dec 2014 14:00:01 -0500

Do you trust your gut? If you have reasonably good intuition, then you probably use your gut as your guide many times. Christy reveals her struggle with how much to share with some new vendors.

Can't Do It All

Christy haussler — Wed, 17 Dec 2014 15:07:50 -0500

Everyone has an opinion about what you should do with your business. Sometimes you get suggestions that you can use and other times you need to file them in the bin. How can you determine the difference between the two? Christy reveals what has worked for her.

It's All About That Base

Christy haussler — Tue, 16 Dec 2014 15:20:18 -0500

Successful businesses are built on repeat customers. So what do you do if your business serves mainly tourists? Christy shares what she has recently discovered about building a tourist base of customers.

Hours of Waiting

Christy Haussler — Mon, 15 Dec 2014 14:47:00 -0500

It's hard to know the exact thing to do when you need more revenue out of your business. Christy reveals the one thing she did differently this week that doubled her revenue in one night.

Need more info? This article may be helpful.

Just Tears

Christy haussler — Fri, 12 Dec 2014 12:42:44 -0500

After struggling for quite some time, it becomes an emotional experience to see some success. Christy reveals what brought her to tears!

The Fight In The Dog

Christy haussler — Thu, 11 Dec 2014 13:00:00 -0500

How much fight do you have in you? Do you consider yourself a fighter? Building a business will test your character in more ways than you can imagine. Christy encourages you to keep fightingyour battles.

Mine, Mine, Mine

Christy haussler — Wed, 10 Dec 2014 15:24:05 -0500

Do you live in the scarcity mindset? You may not think you do, but your instinctual reactions can reveal so much. Christy reveals how she caught her subconscious being greedy.

Desperately Seeking Dollars

Christy haussler — Tue, 09 Dec 2014 13:00:00 -0500

Finding yourself in a desperate place leads to making short term decisions. This is the time when it is more important than ever to FOCUS. Follow One Course Until Success! Christy tells you how.

Charge Less, Make More?

Christy haussler — Mon, 08 Dec 2014 19:25:24 -0500

It doesn't make sense sometimes how things work in business. The most counter-intuitive things are sometimes exactly what will work. Once you tweak your products to the point that you have a solid offering, then you can start testing your price point. Christy reveals what has worked for her.

The Big House

Christy haussler — Fri, 05 Dec 2014 13:00:00 -0500

Normally, when your business involves "the Big House" you aren't doing too well. Find out what Christy's business has to do with "The Big House".

Time to Grind

Christy haussler — Thu, 04 Dec 2014 13:00:00 -0500

After all the hoops Christy has jumped through to get her business where she needs it, now it is time to get into the grind. The crowds will eventually return to Mallory Square and Christy just has to stick with what she believes will work.

The Business Paradox

Christy haussler — Wed, 03 Dec 2014 13:00:00 -0500

In business, as in life, there are many paradoxes. Christy has run head first into many of them in the launch of her business. In this episode she talks about the paradoxes and also gives a word of caution about each.

Fear Is Real

Christy haussler — Tue, 02 Dec 2014 13:00:00 -0500

In business, fear is a reality. There is no end to the list of things to fear. Fear cannot be an excuse for not taking action. Handling the fear effectively will be the key to moving on towards productivity.

Even A Child Can Do it

Christy haussler — Mon, 01 Dec 2014 12:32:41 -0500

Have you ever been out done by a child? It's not a great feeling. In this episode, Christy introduces us to Maya Penn, a 14 year old go-getter with more accomplishments under her belt than the average adult. Maya's inspiring story just proves that businesses can be successfully started by anyone. Even you.

The Last Obstacle......For Now

Christy haussler — Fri, 21 Nov 2014 14:47:18 -0500

Christy reveals how she cleared the last hurdle in her way in order to have her business based on popular and universallyrecognized products. This should go a long way to helping her run her business at capacity and be maxed out.

I Am Not Like Everyone Else

Christy haussler — Thu, 20 Nov 2014 13:00:00 -0500

Entrepreneur's have a different way of thinking. They just aren't like other people. Christy tells you 8 ways that she thinks differently than the rest of the world.

I Can't Make This Stuff Up

Christy haussler — Wed, 19 Nov 2014 14:59:24 -0500

You just thought Christy was at the end of the obstacles in her path. Christy shares the newest and latest obstacle, and well, she just can't make this stuff up. Would you feel the same way Christy does?

Expect the Unexpected

Christy haussler — Tue, 18 Nov 2014 14:47:02 -0500

Christy can't seem to catch a break lately. After this week, Christy will have made some real progress in making her business bullet proof. Very shortly, there will be little that can stop her. What unexpected event is looming in your business that couuld rock your world?

Nothing To Give

Christy haussler — Mon, 17 Nov 2014 12:47:07 -0500

When your income isn't where you want it to be, it isn't easy to give money away. When you feel as though you have nothing to give, that is the best time to start giving. You will benefit from it and it reinforces the abundance mindset in you. Giving is something anyone can do.

Try, Try Again

Christy haussler — Fri, 14 Nov 2014 13:00:00 -0500

You know the old saying, "If at first you don't succeed. Try, try again." That is exactly what Christy is doing. She has some new products lined up to jury. Christy shares what she she has up her sleeve this time, and reveals why she has chosen those particular products.

Out of Commission

Christy haussler — Thu, 13 Nov 2014 12:49:04 -0500

Cryopop could end up being out of commission because of one ingredient. An entire business hangs in the balance as Christy tries to procure the one thing that could cause her business to stop operating. Many businesses are vulnerable to this problem. Find out if you have set yourself up for smooth sailing or if you would be out of commission too!

Why Not Just Give Up?

Christy haussler — Wed, 12 Nov 2014 13:09:57 -0500

It's easy to wonder why Christy just doesn't give up. She has tried multiple products with her food cart and has not yet had the success she needs. Success is illusive, but there are lessons to be learned with failure. Christy breaks down exactly how far she is away from success to show you exactly why she won't just give up.

Getting Out and About

Christy haussler — Tue, 11 Nov 2014 13:00:00 -0500

Christy is ready to take her business and her products out to her community. Christy reveals the strategy she has for making her business known to her community. She doesn't expect every part of her marketing plan to be a success, but Christy's imperfect action can have an impact on her financial future.

The Roller Coaster Ride

Christy haussler — Mon, 10 Nov 2014 12:49:57 -0500

Getting into local business is about the same thing as strapping yourself into a roller coaster! The highs and lows are always there. The hack is to try and level out the swings so that you have some very predictable cycles with your business. Christy reveals the highs and lows that she has had over this past weekend and is thankful for some success!

Fake It Till You Make It

Christy haussler — Fri, 07 Nov 2014 13:00:00 -0500

Being confident in your business and it your ideas can certainly help you stay focused. Lacking confidence can send you down a path of trying everything under the sun and still failing. If you don't have the confidence you need can you fake it? Having a clear path and focus for your business can help build confidence. Christy talks about toll that her lack of confidence takes on her business.

Discouragement Sets In

Christy haussler — Thu, 06 Nov 2014 12:52:24 -0500

What do you do when frustration and discouragement sets in? It's easy to give up when the going gets especially tough. Christy shares her frustrations and then tells you the steps she is taking in order to push on.

Are You An Imposter?

Christy haussler — Wed, 05 Nov 2014 13:00:00 -0500

The Imposter Syndrome is alive and well. You may even have a devasting case of the Imposter Syndrome and not even know it yet. Listen to find out what it is, if you have it, but more importantly how to get rid of it!

Integrity isn't always profitable!

Christy haussler — Tue, 04 Nov 2014 14:03:21 -0500

Christy faces an ethical decision. Having to choose between immediate income and long term good will isn't easy. Christy explains the problem, the choices that she has and the decision she makes as she tries to build her business on an ethical foundation. Having intergrity isn't always fun or profitable.

Having All Your Eggs in One Basket

Christy haussler — Mon, 03 Nov 2014 13:00:00 -0500

Now that Christy has a grip on her original product, Cryopop, she is going to be diversifying her product line. Christy reveals the strategy behind this move and talks about the products she will be adding to her offerings.

Haters Gonna Hate!

Christy haussler — Fri, 31 Oct 2014 12:00:00 -0500

Christy reveals the haters and their strategy to try and get her to give up. You know her better than that! All the haters are doing is providing motivation to fuel her fire. Christy also discovered some interesting things by collecting data. Data is important to validate or invalidate your assumptions. Christy has just started keeping nightly stats, and she gives you her baseline numbers.

Sizzling and Smoke Don't Always Mean Fire!

Christy haussler — Thu, 30 Oct 2014 12:00:00 -0500

Christy continues to refine her sampling strategy. She is working hard to stick to her objectives with samples. The goal is to have a profitable business and that can only be accomplished when the samples convert to sales. Cryopop has some work to do to educate customer about the product and also overcome some very entrenched assumptions about sizzling and smoke!

Targeted Sampling Success - Cryopop

Christy haussler — Wed, 29 Oct 2014 12:00:00 -0500

Christy could go broke giving out samples of her product, Cryopop at Mallory Square. The point is to make a living, so giving samples has to be targeted. Christy changed her targeting strategy by offering samples only to those who stopped and appeared curious about her product. While the overall sales for the night were not stellar, Christy did convert more of her samplers into buyers than on previous nights. Christy shares the results of her targeted strategy.

Turning Samplers into Buyers!

Christy haussler — Tue, 28 Oct 2014 12:00:00 -0500

A week after the soft launch and Christy has learned one thing.......samples will be the key to her businesses success. She has given away nearly 500 Cryopop samples down at Mallory Square as she tried to build her business. Now she grapples with the issue of turning a large portion of the samplers into buyers. Because Cryopop is frozen, giving out samples is a challenge. It must be consumed immediately. If not, the impression of the product is terrible. At the same time, many will try and only some will buy. Now she has to figure out who the buyers are and who can be influenced to buy. This is going to become an experiment in human behavior. Follow Christy as she figures it out.

Angel Rivera - A Time to Dance, San Deigo, CA - Part 2

Christy haussler — Mon, 27 Oct 2014 12:00:00 -0500

Angel and his wife grew their dance studio to 3 locations. Angel also realized that he was just trading his jtime for money, and that limited the income potential he could have with his business. The bigger he grew his business and the more locations he opened, the more unfulfilled he felt. Angel lost his pasison for dancing, but he felt like he had more work to do. Angel discovers his true passion and takes the necessary steps to align his career with his passion.

Angel Rivera - A Time To Dance, San Deigo, CA - Part 1

Christy haussler — Fri, 24 Oct 2014 12:00:00 -0500

Angel Rivera got out of the Navy with no idea what he would be doing for a career. He acciedntally discovered that he was very good at Latin Dancing. He had a connection with his dance instructor and ended up marrying her. Together they formed a successful dance team. They held classes in studios until they outgrew them. They realized the only way to live out their dreams was to open their own dance studio. Before long they had not just one dance studio, but three. Angel reveals what made him successful!

Dr. Pei Kang, Endodontist - Part 2

Christy haussler — Thu, 23 Oct 2014 12:00:00 -0500

In this second part of Dr. Pei Kang's interview, she tells us why she ended up leaving her beloved dental practice to pursue her passion. Dr. Kang had spent years pursuing her education in order to specialize in Endodonty. But somehow, she still felt like she really wasn't doing her life's work. She talks about the steps she took in order to get her career in line with her true calling in life.

Dr. Pei Kang, Endodontist - Part 1

Christy haussler — Wed, 22 Oct 2014 12:00:00 -0500

Dr. Pei Kang came to the US from China when she was in her 20's to pursue her education. She completed her degree and decided to enroll in dental school to become and Endodontist. Dr. Kang graduated and began her career, but shortly was presented with an opportunity to own her own practice. Dr. Kang talks about what steps she took to transition the business from the former owner, and what she thinks made her successful. Dr. Kang really has a passion for building relationships and serving her customers and that helped her practice become extremely successful. Dr. Kang tells us the one thing that she did, that not many other Dentists do, in order to make her practice successful.

Cryopop's Soft Launch - Christy reveals her launch results!

Christy haussler — Tue, 21 Oct 2014 12:00:00 -0500

After her first soft launch weekend of Cryopop, Christy discovers that she still has lots of work to do! There were reasons to celebrate and reasons to recalibrate! Christy learned so much by seeing her customers interact with Cryopop! More tweaks and adjustments are on the horizon.

Mike Sutton, Mobilitechs - Part 2

Christy haussler — Mon, 20 Oct 2014 12:37:16 -0500

In part 2 of the interview with Mike Sutton of Mobilitechs, Mike really goes deep in discussing some toxic personal beliefs he had to deal with about himself. He found out that no matter how hard he worked, he couldn't get past a certain point. He finally got real with himself and realized that in all his struggles, the common denominator was him. So he decided to deal with his issues, so that he could fully live the life he wanted.

Mike Sutton, Mobilitechs, Part 1

Christy haussler — Fri, 17 Oct 2014 11:40:14 -0500

Mike Sutton started his business after leaving the military. He stepped in slowly, starting first with freelance jobs, and then progressing until he had a legitimate business. Mike didn't have an easy journey, but he is a seeker. In his quest for fulfillment in his life, Mike had to learn how he was sabotaging himself. Mike did the work he needed to do in his own mind, and now he is able to coach others in business. Mike has sold his brick and mortar business and will be doing more coaching and podcasting in this next phase of his career.

Quit Your Job and Move to Key West - Part 4

Christy haussler — Thu, 16 Oct 2014 12:00:00 -0500

This episode brings you up to date on Christy's journey to build a successful business at the world famous Mallory Square Sunset Celebration. We are just a few days away from our official Grand Opening. Christy talks about her business, Cryopop and all the plans she has to try and make it a success. Christy also invites you to share your ideas with her. She would love your feedback and is open to trying tons of new ideas to make her business successful!

Quit Your Job and Move to Key West, Part 3

Christy haussler — Wed, 15 Oct 2014 12:00:00 -0500

This episode continues Christy's saga after walking away from a six figure job and moving to Key West. There are no mistakes that she has not made, but she is determined to figure this out. The business she's opening is simple, and you would think easy, but the reality is that nothing is ever easy. Christy shares her mistakes, and talks about the fear associated with the uncertainty she is facing. Christy cycles through another idea, and having it shot down, before she stumbles on the one thing she thinks may be the ticket! Learn what it is and where Christy is in the process.

Quit Your Job and Move to Key West, Part 2

Christy haussler — Tue, 14 Oct 2014 12:00:00 -0500

You may think I am crazy to quit my job and move to Key West. I have questioned my sanity many times over. In this episode, I tell you about my second attempt to have a thriving food cart at Mallory Square. I talk about the obvious mistakes I made, and the not so obvious mistakes I have made. I'm learning a lot through this process. Learn from my mistakes so you don't have to make them.

Quit Your Job and Move to Key West -Part 1

Christy haussler — Mon, 13 Oct 2014 12:00:00 -0500

Almost 50 episodes into the life of this podcast and your host, Christy Haussler, finally begins sharing her journey. Some call it a midlife crisis, some would call is stupidity, but Christy followed her heart and quit her six figure job and moved to Key West in order to pursue the life she really wanted. This it's impossible? It may be closer to reality than you think.

Rachel Tolve - ModVellum Skin Care, San Francisco, CA

Christy haussler — Wed, 17 Sep 2014 15:10:57 -0500

Rachel Tolve has never been one to follow convention. Rachel took her own path and created her first spa business by passing out fliers for a $50 facial. From there, Rachel became an Esthetician, a spa owner, a skin care representative, and now she has created her own skin care line. Rachel formulates her own products that are Chirally correct and the difference is visible! Hear how Rachel has figured out the skin care business and continues to chart her own course! Rachel still won't conform!

David A. Cox - PC Classes Online - Provincetown, MA

Christy haussler — Wed, 03 Sep 2014 14:33:08 -0500

After spending several years working at an Apple store, David realized he had a gift for teaching people technology. He quit his job and got clients on his own and started his own business. David went on to appear on the Shark Tank TV show and says it was one of the best things that ever happened to him, but not for the reason you think.

Sue Swank - Swank Photography, Key West, FL

Christy haussler — Thu, 28 Aug 2014 12:32:23 -0500

Sue Swank has been able to live her dream of making her photography hobby her full time career. Sue didn't take the route that most photographers take by working the wedding circuit. Sue almost exclusively photographs models. Sue shares her journey and shows you how you can do it too.

Korbett Miller - Miller Martial Arts Academy, Kirkland, WA

Christy haussler — Thu, 14 Aug 2014 13:00:00 -0500

Korbett Miller is a 3rd generation Bruce Lee trained martial arts instructor. When he had the opportunity to purchase the Bruce Lee martial arts school he was running, he walked away from the opportunity in order to start his own school from the ground up. Never one to take the easy path, 18 years later Korbett has amassed a wealth of business building knowlege. Korbett has taken this knowledge and put into his new book, De-Mythify, Finding Freedom in Your Small Business. Korbett shares that systems he has put in place to automate much of his business, and he shows you how to the same thing for your business!

Nancy Ogburn - Tomato Palms, Columbia, SC

Christy haussler — Mon, 21 Jul 2014 14:07:09 -0500

Nancy Ogburn, the 2014 SC Business Person of the Year, shares the story of starting her business from an act of charity. Nancy has always had the drive to start a business of her own, but it was her drive to help the homeless that launched her business. While Nancy was an accidental entrpreneur, she also took deliberate steps to build and grow her business. Nancy's story is one that anyone can emulate and build their own business!

Mario Castellanos - Kitchen Marcela - Lake Mary, FL

Christy haussler — Thu, 08 May 2014 09:00:00 -0500

Originally from Ecuador, Marcela Castellanos has always had a passion for food. Manybe she inheirited it from her Father, who was a food wholsesaler. Marcela has a knack for creatvity in the kitchen and that is basis for the business she and her husband, Mario have launched. She handles the creative side and he handles the operational side. It's a perfect blend for a successful business. Hear what it really takes to get a business off the ground and market your start up.

Snyder Gislason Frasier LLC - Minneapolis, MN

Christy haussler — Wed, 30 Apr 2014 09:00:00 -0500

Michael, Adam and Chad are more than lawyers. They each have a unique way that they use their hobbies outside of work in order to plug in to the local business community. Their journey started in the corporate world like many entrepreneurs, and they took a risk and struck out on their own. They love their local business clients and they have a unique perspective for helping local business owners because they are also local business owners. Hear how they handle the legalities of their business and what they think business owners should do to protect themselves.

Amber Hurdle - Amber Hurdle Coaching - Lebanon, TN

Christy haussler — Fri, 25 Apr 2014 09:00:00 -0500

Amber Hurdle was forced to grow up quickly when she became a teen Mom. From that point on, she realized that the journey might be tougher for her, but she had every reason in world to push past her struggles and become a success. Amber knows what it is like to try tojuggle multiple roles and feel like your likfe is spinning out of control. She has had to figure out how to life her best life and she can help you live yours too. Amber offers coaching to entreprenuers and small business owners in her community. She can help you get "unstuck"! Hear how she motivates others to become all that they should be.

James Akers -Main and Me - Boston, MA

Christy haussler — Thu, 24 Apr 2014 09:00:00 -0500

James Akers has always been a local business enthusiast. He started Main and Me with his wife, Mary Pat, as a way to help support local business. Using the Pinterest model he built a website/app that is a real time local shopping experience. Local businesses can finally use technology to bring in customers in a more immediate and technology driven way. Main and Me can be used in every local area and it gives merchants a free online store front! Finally, a way for local businesses to use online tools to drive off-line business.

Jeff Warner - Warner's Stellian Appliance - Minneapolis, MN

Christy haussler — Tue, 22 Apr 2014 09:00:00 -0500

Jeff Warner took over the family business and he has continued to grow it, even through the recession. Jeff now has 8 locations and over 200 employees. He takes company culture seriously and has a great plan for cultivating leaders within the 3rd generation of Warners. Jeff loves seeing the family step up and he can't wait to see what the future has in store for the the family business.

Daniel Swenson-Klatt - Butter Bakery Cafe, Minneapolis, MN

Christy haussler — Fri, 18 Apr 2014 09:00:00 -0500

Daniel Swenson-Klatt spent 20 years teaching middle school English. He was alwasy comfortable in the kitchen and had a knack for baking. He won over many fans before he ever opend his first business. He finally found himself unable to put off a career change any longer and he left his teaching job and struck out on his own. He wanted to live and work in the same neighborhood, so he drew a cirlce aroundhis house and looked for available space in that circle to open Butter Bakery Cafe. Daniel has grown his business and moved to a larger location. He says he learned a lot about business as a teacher in a charter school. Find out how he made the career change without having the necessary capital to be self-funded.

Ryan North - Moss Envy, Minneapolis, MN

Christy haussler — Thu, 17 Apr 2014 09:00:00 -0500

Ryan North started his career as an actor and producer. Ryan's wife begin making really cool upcycled items from the things people would discard from their homes. Everyone that saw them raved about how creative and unique the items were. As they outgrew their garage, they decided to open a very small gift shop that featured the upcycled items, as well as other unique new items. Their store grew and as they found a new location, they rebranded their store as Moss Envy. The store features carefull selected items that must live up to the very sustainable standards that the North's have set for their inventory. They live out their values in their store.

Robin Bylenga - Pedal Chic - Greenville, SC

Christy haussler — Wed, 16 Apr 2014 09:00:00 -0500

Robin Bylenga was an unemployed single Mother when she began thinking about a bike shop for women. She tossed it around in her head for months before she finally decided to take action. With a major cycling event coming to town, Robin bought some ladies cycling apparel and rented part of a booth at the event. When she sold out of everything she knew she was on to something! Pedal Chic was born in a shared space with another ladies athletic store. Robin shares her journey with us as she built her business, lost it in a flood, rebuilt it and built a community. Quit is not in her vocabulary and Robin is an inspiration to women everywhere. Listen as she shares her inspiring story!

Jim Hickle - Velocity Telephone - Minneapolis, MN

Christy haussler — Tue, 15 Apr 2014 09:00:00 -0500

Jim Hickle started his career in sales. He worked his way up into managing sales departments for different companies. Jim ended up moving from Chicago to Minneapolis to raise his family. He got introcued to 2 guys that wanted to start a telephone company, but they were developers and Jim had more of the marketing and sales background to help get the company off the ground. Eventually, Jim learned all he could about telephony and he has helped grow the locally owner telephone company to what it is today.

Leslie McGraw - Les Go Social Media and Training

Christy haussler — Mon, 14 Apr 2014 09:00:00 -0500

Leslie McGraw knew she wanted tobe an author from the time she was a little girl. She went to college and got her degree so she could be a journalist. Somewhere along the way, she was able to set out on her own and help companies accomplisht their business objectives through social media. Leslie focuses on small companies, so she is able to make a big impact. She shares with us all of her tips, tricks and tactics for improving your social media marketing plan.

Diana Broschka - 501Fit - Minneapolis, MN

Christy haussler — Fri, 11 Apr 2014 09:00:00 -0500

Diane Broschka was making great strides in her career as a consultant for large corporations. Her background in accounting and financial management allowed her to have a nice consulting career. Everything changed when Diana met a guy named Phil who had invented some fitness equipment. What started out as help writing a business plan turned into part of the deal when they finally got funding to get started. Diana and Phil has built 501Fit around the G-Werx concept of group weight lifting. Their business isn't a gym, but it is so much more. It is a community of people that are working towards common goals. Hear the journey from concept to reality.

Corey Cartwright - Seven Corners Cycles - Portland, OR

Christy haussler — Thu, 10 Apr 2014 09:00:00 -0500

Corey Cartwright really tried to fit in at a corporate "office" job - the typical 9-5. The problem is that it was a terrible fit for Corey's personality. He promptly and justifiably got fired, barely 60 days into his employment. Turns out, it was the best thing for Corey. He found his way to a bike shop and within 20 minutes on the job, he knew he had found his tribe. Things only got better for Corey from there as he opened his own shop and obsessively worried about the impending failure that he knew was just around the corner. Well, years later Corey is still finding success. His bike shop is unique and his passion for cycling and community are real. He takes us on his journey from fired to fabulous!

Patricia Lecy-Davis - Embellish Multi-Space Salon, Tacoma, WA

Christy haussler — Wed, 09 Apr 2014 09:00:00 -0500

Patricia Lecy-Davis did her time in the corporate world and she began to feel like she couldn't fully embrace the values of the company she worked for anymore. She struck out on her own and established Embellish Multi-Space Salon. She was finally able to control the culture and the values of her company. Patricia reached out to different business owners within the community and asked for help and they responded. Years later, she is still going strong and creating a unique customer focused concept in her salon. This isn't the same salon your Mother went to! Patricia holds her employees accountable to the highest level of customer service, so much so, that everyone in the company has one title - Daymaker! Their goal each and every day is to make the day of every customer that enters their salon. They are focused on stellar customer service and they deliver every day!

Clifton Chadwick - Keep It Querque

Christy haussler — Tue, 08 Apr 2014 09:00:00 -0500

Clifton Chadwick has spent most of his career in advertising and media. He's done vocie over work and appeared in commercials, but that isn't the thing that excites him the most. He loves local business and working with local business owners. As the Executive Director of Keep It Querque, Clifton is able to see first hand the impact that local businesses have on the community. Albuquerque, NM has a thriving local business community and part of the reason is the work that Keep It Querque does each day. Clifton shares what it takes to make your community a strong supporter of local businesses.

Danielle Labold - Labold and Sons, Bowling Green, KY

Christy haussler — Mon, 07 Apr 2014 09:00:00 -0500

Danielle Labold cannot remember a time when she wasn't taking other people's trach and turning it into a treasure. She has always had an eye for making the old new again. Danielle prefers the quality of old, unique items, rather than cheap mass produced merchandise. She loves the thrill of hunting for the treasures. Danielle shares her love of all things vintage and unique one-of-a-kind art at her gallery, Labold and Sons Salvage in Bolwing Green, KY. You could get lost in her store for days and never run out of things to see! Danielle has a unique approach to art and she lets her values of made in USA guide her inventoyr decisions. There is nothing ordinary about the atmosphere at Labold and Sons. Danielle shares how she made her dreams a reality!

Don Draves and Russ Gorman - Corporate Golf Wellness

Christy haussler — Fri, 04 Apr 2014 09:00:00 -0500

Russ Gorman knew he wasnted to play golf whenhe retired. He just didn't realize that he would figure out a way to turn his hobby into a new career. Russ leveraged his corporate contacts from years working in large corporations, and before he knew it, he was opening corporate mini-pro shops and giving private corporate lessons. From there, he added Don Draper and his corporate network and has been able to expand his services and his products. These guys love the game of golf and they make a great case for the idea that golf is nearly the perfect lifelong sport. They encourage everyone to to have a lifelong sport, and golf meets all of their criteria. Listen as they share their intersting journey to a second career.

Anne Dages Nut - Dages Paint Co., Louisville, KY

Christy haussler — Thu, 03 Apr 2014 09:00:00 -0500

Anne Dages Nutt grew up in a home where her Father was an entrepreneur. Because of her expsure to the ups and downs of small business, Anne was fearless when it came to taking risks in business. She always gravitated towards entrepreneur type jobs and finally took over the family business. Anne had a big learning curve because she didn't know anythign about the products. She wasn't aftraid to roll up her sleeves and earn her credibility. Anne shares her journey with us and talks about the other roles she has taken on in the last several years. Surviving the recession and being able to pivot when need have been the keys to her success.

Todd Whalon - Absolute Training and Fitness - Irmo, SC

Christy haussler — Wed, 02 Apr 2014 09:00:00 -0500

Todd Whalon didn't set out to change his career path. He just wanted to run a 5K with his wife, but it turned into so much more. When Todd started training for the 5K, he noticed he started feeling better. He also noticed that he started dropping weight. He had picked up an extra 50 pounds after college that he was finally losing. From there, Todd just embraced his fitness plan and decided to get a part time job at his local YMCA, in order to work out. Pretty soon he was helping other people work out and his business was born. Listen as Todd shares his story of transforming his body and his life. You will want to transform yours too!

Chris Connell - Hudson Heating Wholesaler

Christy haussler — Tue, 01 Apr 2014 09:00:00 -0500

Chris Connell took the advice of his father and got an accounting degree, setting him up for success in the business world. Chris didn't realize at the time that he would be taking over the family business. When Chris finally took over the family business, he quickly realized there was a lot that he did not know. Chris had employees in his company that had been there since before he was born. He had to make the business his own, without alienating the employees that were loyal to his Father. Chris sought the advice of a business coach and really took his business to a new level. He figured out ways to delegate tasks and make employees responsible for certain parts of his business and he has had wonderful success.

Michael Barry - Princeton Creative Marketing, Princeton NJ

Christy haussler — Mon, 31 Mar 2014 09:00:00 -0500

Michael Barry got his start in the music industry. As a performance artist he excelled, but he still found himself wanting more. He ventured into the marketing and promotion side of the music business and finally found his stride when he realized that the communication business was his forte'. Micheal shares the steps he takes to set up marketing plans for small businesses and he walks you through the common mistakes he sees small businesses make every day. Marketing isn't a one and done type of venture, you have to keep at it and build relationships. Michael shows us how it's done.

Dan White - Localvore

Christy haussler — Fri, 28 Mar 2014 09:00:00 -0500

Dan White got a job with Groupon right out of college. He learned the ropes and learned how to sell the services that Groupon provides. Dan knew he wanted to launch his own company, so he relocated to an area that he knew had a thriving local business community. It was the perfect climate to launch his start up - Localvore. A local daily deal website completely dedicated to local business. He has learned many lessons along the way and he hasn't had any failures, only lessons learned.

Brian Snider - Deckbuilders, Huntsville, AL

Christy haussler — Thu, 27 Mar 2014 09:00:00 -0500

Brian Snider knew he had to get out of his corporate job and work for himself. He wasn't sure what he was going to do, but he knew he had some skills to fall back on. Brianbegan building a deck for friends and then one after another from referrals. Brian's company Deckbuilders was born and he has never looked back. Brian hires for character and trains for skills. It is unique in the building industry, but that is one of the reasons Brian has been successful. He builds beautiful decks and his customers love him. With a website portfolio that will make you drool, Brian just keeps building bigger and better decks.

Ed Davis - Davis Orthodontics

Christy haussler — Wed, 26 Mar 2014 09:00:00 -0500

Dr. Ed Davis graduated from Dental school and knew that he wanted to own his own practice. He found a small practice that was for sale and purchased it. He used the funds from that practice to buy a larger practice in a neighboring city and he still owns both practices today. Dr. Davis has had great success in marketing his practice and he really does a lot to build relationships with his clients. He is a master at efficiencies and he has taken the time to build his practice the right way. Any business owner can borrow his techniques and improve their business.

Rachael Solem - The Irving House at Harvard

Christy haussler — Tue, 25 Mar 2014 09:00:00 -0500

Rachael Solem learned early on that traditional employment wasn't for her. She had a couple of entrepreneurial adventures to wet her appetite for business. She finally found her niche when she and a couple of partners bought the Irving House. Even though Rachael had never even stayed in a hotel prior to her foray into the hospitality field, she was a quick study and enjoyed the constant activity of owning a busy historic property.

Jeff Diehl - Chickadee's Diner - Irmo, SC

Christy haussler — Mon, 24 Mar 2014 09:00:00 -0500

Jeff Diehl of Chickadee's Diner in Irmo, SC has seen the best of times and the worst of times. After losing a restaurant, Jeff learned many valuable lessons and re-tooled his business model to come back better than ever. Jeff has had several really meaningful mentors and he has taken their advice to heart. Jeff has created a new dining concept and he is excited to grow his business in his hometown. The local business community is a very important part of Jeff's business plan. He depends on word of mouth referrals to help get the word out about his restaurant.

Alan Snider - We Chunk Junk

Christy haussler — Fri, 21 Mar 2014 09:00:00 -0500

Alan Snider used his background in building and his degree in business to re-invent himself and build his company. Alan is an independent, local, small business owner in Hunstville, AL and his company is built on integrity. Alan stives to be environmentally responsible in his trash hauling business and he has an excellent reputation. Small business owners can learn a lot from his journey to rebuild his business with a paradigm shift, after the Great Recession.

Meghan Whisnant - The Barkery Bistro, Greenville, SC

Christy haussler — Thu, 20 Mar 2014 09:00:00 -0500

Meghan Whisnant left her corporate job to strike out on her own. She moved to a completely new town where she didn't have an extensive network, simply based on the research that she did. Meghan has been embraced by the community and has found success after opening her high end business at the beginning of the recession. Meghan adjusted her product line and adapted her business and now she can reap the rewards after 6 years of hard work.

Paula Bottorff - The Wedding Store, Wausau, WI

Christy haussler — Wed, 19 Mar 2014 09:00:00 -0500

Paula Bottorff got into the wedding business with no prior experience. Paula's passion is helping people at a time in their life when other vendors just see dollar signs and big budgets. Paula created a store front that is the most unique business model for a store front. Your niche might be able to borrow a page from Paula's playbook!

Andrea Demmons - The TailGait Market, Asheville, NC

Christy haussler — Tue, 18 Mar 2014 09:00:00 -0500

Andrea Demmons realized she was driving over an hour just to pick up food and supplies for her Great Danes. She decided then that maybe a store closer to her house would be in order. She did a traffic study and found the perfect location withplenty of parking. Andrea invested her life savings in her business, The TailGait Market and has become a leader in locally sourced and holisitic food and supplies. Andrea shares her best tips fo getting your product into a store.

Jensen Gelfond Asheville Digital Lifestyle

Christy haussler — Mon, 17 Mar 2014 09:00:00 -0500

Jensen Gelfond seemingly had it made. He had a wonderful corporate job that he had always wanted. He couldn't shake the feeling that there was more to his life's work than just his corporate job. Today, Jensen tells us how he took a natural gift and turned it into a side business that evolved into his career. Jensen shares what tactics he has used to get the word out about his business. This is one solopreneur you can learn a lot from!

Matt Mittan - 1350 WZGM Independent Asheville Radio - Asheville, NC

Christy haussler — Fri, 14 Mar 2014 09:00:00 -0500

Matt Mittan has flipped broadcast radio on its head with his unconventional radio station. The only locally owned radio station in Asheville, NC is leading the way in community building by featuring programming completely driven by the community. There is nothing better than having a full lline up of local shows that are about what the community wants to hear. There is always room for more local programming and Matt has created the epicenter of community driven content. AM 1350 WZGM is definitely getting noticed!

Chris and Miranda Raymond-Pollock, Tulips General Store - Viroqua, WI

Christy haussler — Thu, 13 Mar 2014 09:00:00 -0500

Chris and Miranda began their business journey by homesteading. That led to the purchase of a farm with lots of critters. The goats became the source and the inspiration for their first venture, Naughty Goat Soaps. After making their soaps for a while, they came upon the perfect opportunity to expand by purchasing the Tulips General Store. They bought it in 2013 and right away changed it from a specialty boutique to and all-purpose general store right out of Little House on the Prairie! This allowed them greater distribution for the Naughty Goat Soaps, but also allowed them to expand theirproduct line to feature other locally made items. There seems to be no end in sight for products that are made locally and Chris and Miranda love to connect their community with products made in their community. Firm believers in buying locally whenever possible, Chris and Miranda walk us through their journey towards growth and sustainability.

Steve Modlin - Old Mule BBQ Sauce, Columbus, NC

Christy haussler — Wed, 12 Mar 2014 09:00:00 -0500

Steve Modlin started making BBQ sauce and fudge while he was in college. Friends encouraged him to sell the BBQ sauce. Steve started Old Mule in 1995 and for nearly 20 years, he and his wife have worked a day job while growing their side BBQ Sauce business. Old Mule is really just getting ready for its rapid gorwth spurt now that Steve has retired from his day job. If you never thought you could start a side business while working fulltime, you need to listen. Steve guides you through how he did it and you can do it too! Small local businesses are the main distributors of Old Mule BBQ Sauce and Steve considers small business owners his people! Buying local means buying Old Mule!

Heidi Trull – Grits and Groceries, Belton, SC

Christy Haussler — Tue, 11 Mar 2014 09:00:00 -0500

Experts would tell you that you can't put a resaurant in the middle of nowhere and expect to be successful. Heidi Trull sees it differently and calls her place the center of the universe, not the middle of nowhere. Hearing her story will tell you why people drive miles out of their way to enjoy a meal at Grits and Groceries. Heidi and he husband worked in Emeril Lagasse's restaurant in New Orleans, before she set out on her own and started Elizabeth's, which quickly became one of the top 10 restaurants in New Orleans. Hear the life altering event that made Heidi and Joe Trull pick up and come back to their Carolina roots!

Here's another episode that may help you!

Scott Millman - S.E.T. Products, Detroit, MI

Christy haussler — Mon, 10 Mar 2014 09:00:00 -0500

Scott's 4th generation family steel business was about to fail. His advisors told him to declare bankruptcy and walk away. Walking away is just not something Scott could live with, so he go busy! Scott used his exisitng steel inventory and fabrication equipment to create S.E.T. Products. This product serves a much needed market in Detroit and Scott is using this product to revitalize the family business.

Regan Treichler of BAM Nutrition, Lexington, NC

Christy haussler — Fri, 07 Mar 2014 10:00:00 -0500

Regan Treichler found her niche early on and almost didn't open her brick and mortar location. She couldn't resist the prefect spot she found, and the rest is history. Regan went all in with her self-funded business an launched on a shoe string! Hear how she stayed within her budget and the secret in her community that helped her launch.

Theresa Colucci of Meadowscent - Gardiner, NY

Christy haussler — Thu, 06 Mar 2014 10:00:00 -0500

Theresa Coluccis is the owner of Meadowscent, a floral shop in Gardiner, NY. She recently added a second location in New Paltz, NY. Theresa has over 25 years of business experience and has found a way to craft her hobby into her career. Theresa teaches at her local college and has extensive professional credentials, but don't let that get in the way of hearing her story. She shares the mistakes she has made, as well as the things she is currently doing that is working for her business. Take the time to stop and smell the roses as you listen to Theresa's story!

Carmen Sognonvi of Urban Marital Arts, Brooklyn, NY

Christy haussler — Wed, 05 Mar 2014 10:00:00 -0500

Carmen is an expert at marketing through old school off-line marketing methods. She shares her story of leaving high paying corporate jobs in order to pursue the dream of opening a business with her husband. Many people dream it, but Carmen actually did it! Listen as she shares how!

Alex Hyman of Phil Hyman Photography

Christy haussler — Tue, 04 Mar 2014 10:00:00 -0500

Alex Hyman shares his journey as he took over the family business, hired his wife and overcame his fears to grow the business in spite of the economic downturn.

Welcome

Christy haussler — Tue, 04 Mar 2014 01:06:15 -0500

In this episode, host Christy Haussler introduces you to the Brick and Mortar Reporter Podcast. She shares her passion for local businesses and gives you a sneak peek of what is in store! There will be no greater advocate for local independent businesses than the Brick and Mortar Reporter. In this podcast we will interview only local small business owners. These are not the same interviews you hear on every other podcast - they all really have unique stories to tell about their local businesses.