<![CDATA[The Build Up]]>3706cc40-5d46-53ce-a057-0e3006883db1Tue, 29 Jul 2025 14:26:42 +0000Captivate.fmdissident creative agencyhttps://artwork.captivate.fm/23ed163c-9544-4cb6-a905-5c1f96013a25/4m1Kc-nxt-zxZ3GzDUPtgW2U.jpgThe Build Updissident creative agencydissident creative agencyThe Build Up is a podcast for marketers in the construction industry. Hosted by Daniel Moore, the Creative Director of dissident, a creative agency that creates disruptive content and social media marketing for some of the leading and most rebellious brands in the industry. The Build Up is a podcast that puts a spotlight on the unique world of construction marketing. Dan will be speaking to marketers of leading brands, other agencies, creatives, founders and influencers. The series aims to highlight and give insights into key areas of construction marketing and provide insight for fellow marketers, founders and creatives in the space. https://the-build-up.captivate.fmtrueepisodicnopodcastThomas Dudley: Mark Morris on Balancing Heritage with Modern MarketingThomas Dudley: Mark Morris on Balancing Heritage with Modern MarketingIn this episode of The Build Up, Dan chats with Mark Morris, Marketing Manager at Thomas Dudley, recorded live at The Installer Show.

Mark shares how the 110-year-old British brand continues to stay relevant through loyalty-building with plumbers, standout product innovation, and bold marketing moves — including sending their Quantum siphon into space.

They also talk agency relationships, the power of a great brief, and how Thomas Dudley uses social media and reputation to connect with merchants and end users alike.

Whether you’re in-house or agency-side, this one’s full of takeaways for anyone working in construction marketing.

]]>In this episode of The Build Up, Dan chats with Mark Morris, Marketing Manager at Thomas Dudley, recorded live at The Installer Show.

Mark shares how the 110-year-old British brand continues to stay relevant through loyalty-building with plumbers, standout product innovation, and bold marketing moves — including sending their Quantum siphon into space.

They also talk agency relationships, the power of a great brief, and how Thomas Dudley uses social media and reputation to connect with merchants and end users alike.

Whether you’re in-house or agency-side, this one’s full of takeaways for anyone working in construction marketing.

]]>657c2f1a-c493-4729-a439-aa5ea2ca20c4Mon, 28 Jul 2025 06:00:00 +010041:15truefull1201201dissident creative agencyStair Guys: Inside the AI-Powered Growth of a Modern Construction BusinessStair Guys: Inside the AI-Powered Growth of a Modern Construction BusinessIn this episode of The Build Up, Dan speaks with Scott Jones, founder of Stair Guys, about how he's using artificial intelligence to radically transform his construction business. With a team of just three people, Scott has managed to generate over 6,000 website visitors a month, attract 20–30 qualified leads each week, and replace the equivalent workload of more than three staff members using AI tools that cost under £500 a month.

What’s most surprising is that Stair Guys doesn't manufacture staircases—yet they rank among the top four staircase companies in the UK thanks entirely to AI-driven SEO and content strategies. Scott walks us through his complete AI toolkit, from creating blog content that genuinely ranks, to producing customer quotes and 3D renders in under a minute.

This conversation is essential for business owners, tradespeople, and marketers working in traditional sectors who want to grow without continually expanding their team. Scott shares his perspective that AI is the great leveller for small businesses, along with a refreshingly honest take on the learning curve, the mindset shift from chasing revenue to buying back time, and the privacy challenges that come with adopting AI tools.

From automating compliance documentation and building case studies from Zoom transcripts to training AI for tone of voice and quality control, this discussion shows how even a tiny team can compete with industry giants when they harness the right tools.

Whether you're excited about AI or deeply sceptical, this episode offers practical, down-to-earth insights into how AI is already revolutionising traditional industries like construction.

]]>In this episode of The Build Up, Dan speaks with Scott Jones, founder of Stair Guys, about how he's using artificial intelligence to radically transform his construction business. With a team of just three people, Scott has managed to generate over 6,000 website visitors a month, attract 20–30 qualified leads each week, and replace the equivalent workload of more than three staff members using AI tools that cost under £500 a month.

What’s most surprising is that Stair Guys doesn't manufacture staircases—yet they rank among the top four staircase companies in the UK thanks entirely to AI-driven SEO and content strategies. Scott walks us through his complete AI toolkit, from creating blog content that genuinely ranks, to producing customer quotes and 3D renders in under a minute.

This conversation is essential for business owners, tradespeople, and marketers working in traditional sectors who want to grow without continually expanding their team. Scott shares his perspective that AI is the great leveller for small businesses, along with a refreshingly honest take on the learning curve, the mindset shift from chasing revenue to buying back time, and the privacy challenges that come with adopting AI tools.

From automating compliance documentation and building case studies from Zoom transcripts to training AI for tone of voice and quality control, this discussion shows how even a tiny team can compete with industry giants when they harness the right tools.

Whether you're excited about AI or deeply sceptical, this episode offers practical, down-to-earth insights into how AI is already revolutionising traditional industries like construction.

]]>01830167-2ced-458e-b35b-fd30bd60b113Mon, 30 Jun 2025 06:00:00 +010001:27:38truefull1191191dissident creative agencyOn the Tools: Lee Wilcox on How On The Tools Transformed Construction MarketingOn the Tools: Lee Wilcox on How On The Tools Transformed Construction MarketingIn this episode of The Build Up — the go-to podcast for marketing professionals in the construction industry — host Dan (Creative Director at dissident creative agency) welcomes Lee Wilcox, co-founder of On The Tools, for an unfiltered, inspiring conversation.

On The Tools has grown into one of the most influential platforms in the UK trades scene, with millions of followers across social media, a dynamic media arm, and deep roots in the construction community. But its success didn’t happen overnight.

Lee shares the full story, from his early career drifting between jobs to the late-night conversation that sparked an idea for a recruitment app. What followed was a series of unexpected pivots: a viral Facebook page, a chaotic merch business run from his mum’s living room, and eventually, a full-blown media company that now helps brands authentically connect with tradespeople.

This episode dives into:

  • The origin story of On The Tools
  • The power of content and community in construction marketing
  • The failures that paved the way for success
  • How to build an audience before a product
  • Why humour, honesty and relevance win in this industry

Whether you're a marketer, founder, or creative working in the built environment, this conversation is packed with insight, practical lessons, and the kind of candour that’s rare in business podcasts.

]]>In this episode of The Build Up — the go-to podcast for marketing professionals in the construction industry — host Dan (Creative Director at dissident creative agency) welcomes Lee Wilcox, co-founder of On The Tools, for an unfiltered, inspiring conversation.

On The Tools has grown into one of the most influential platforms in the UK trades scene, with millions of followers across social media, a dynamic media arm, and deep roots in the construction community. But its success didn’t happen overnight.

Lee shares the full story, from his early career drifting between jobs to the late-night conversation that sparked an idea for a recruitment app. What followed was a series of unexpected pivots: a viral Facebook page, a chaotic merch business run from his mum’s living room, and eventually, a full-blown media company that now helps brands authentically connect with tradespeople.

This episode dives into:

  • The origin story of On The Tools
  • The power of content and community in construction marketing
  • The failures that paved the way for success
  • How to build an audience before a product
  • Why humour, honesty and relevance win in this industry

Whether you're a marketer, founder, or creative working in the built environment, this conversation is packed with insight, practical lessons, and the kind of candour that’s rare in business podcasts.

]]>d026c5a2-d687-4eb0-acae-9ce39c729626Mon, 09 Jun 2025 06:00:00 +010001:50:37truefull1818dissident creative agencyRussell Payne: The Talking Tradesman on Why Construction Marketing Needs to Get PersonalRussell Payne: The Talking Tradesman on Why Construction Marketing Needs to Get PersonalIn this episode of The Build Up, host Dan, sits down with Russell Payne — third-generation

tradesman and host of The Talking Tradesman podcast — for an honest conversation about

the mental health crisis within the construction industry, and the role brands and marketing

can play in driving change.

Russell shares his powerful personal story: from growing up on the tools and running his

family painting and decorating business by 17, to facing struggles with mental health that

ultimately pushed him to become an advocate for change. What begins as a deeply personal

narrative expands into a wider discussion about how the construction industry, particularly

those shaping its public voice through branding and marketing, can help create a culture

where vulnerability isn’t a weakness, but a strength.

Together, Dan and Russell explore the opportunity that brands have to go beyond

surface-level messaging and build genuine connection by engaging with real issues like

mental health. From championing authentic stories to creating safe spaces for open

dialogue, Russell explains how companies in the built environment can use their platforms

not just to sell, but to support, and why that matters now more than ever.


This episode is essential listening for marketers, brand managers, contractors, and anyone

who wants to use their voice to build something more meaningful in construction.


The Talking Tradesman:

Spotify

YouTube


This podcast is produced by dissident creative agency, the original disrupters of construction marketing. This podcast is born out of our passion to create conversations that push boundaries as hard as our content!

If breaking rules and standing out is your thing, we want to hear from you...

dissident link tree

]]>In this episode of The Build Up, host Dan, sits down with Russell Payne — third-generation

tradesman and host of The Talking Tradesman podcast — for an honest conversation about

the mental health crisis within the construction industry, and the role brands and marketing

can play in driving change.

Russell shares his powerful personal story: from growing up on the tools and running his

family painting and decorating business by 17, to facing struggles with mental health that

ultimately pushed him to become an advocate for change. What begins as a deeply personal

narrative expands into a wider discussion about how the construction industry, particularly

those shaping its public voice through branding and marketing, can help create a culture

where vulnerability isn’t a weakness, but a strength.

Together, Dan and Russell explore the opportunity that brands have to go beyond

surface-level messaging and build genuine connection by engaging with real issues like

mental health. From championing authentic stories to creating safe spaces for open

dialogue, Russell explains how companies in the built environment can use their platforms

not just to sell, but to support, and why that matters now more than ever.


This episode is essential listening for marketers, brand managers, contractors, and anyone

who wants to use their voice to build something more meaningful in construction.


The Talking Tradesman:

Spotify

YouTube


This podcast is produced by dissident creative agency, the original disrupters of construction marketing. This podcast is born out of our passion to create conversations that push boundaries as hard as our content!

If breaking rules and standing out is your thing, we want to hear from you...

dissident link tree

]]>148a2f0e-b9fc-4f85-b51e-a2a468a5416bMon, 05 May 2025 05:00:00 +010001:28:35truefull1717dissident creative agencyBen Russell: Marketing Lessons from a One-Man StartupBen Russell: Marketing Lessons from a One-Man StartupIn this episode of The Build Up, host Dan (Creative Director at dissident creative agency) sits down with Ben Russell — founder of Russell Interiors, part-time carpenter and decorator, full-time fireman and family man.

Ben started his business just 18 months ago, and in that short time, he’s been making a name for himself through smart, scrappy marketing and a whole lot of hustle. We dive into how he’s building up his brand while managing a packed schedule and what’s working for him as a startup tradesperson trying to stand out in a competitive market.

From Facebook group hacks to trade show networking, Ben shares the marketing tactics that are actually moving the needle — all without a big budget. We also talk about the power of honesty in branding, balancing multiple trades, and why referrals are still king in the construction world.

Whether you’re just getting started in the industry or looking for fresh marketing ideas for your own business, this episode is packed with practical tips and real-world insight.

]]>In this episode of The Build Up, host Dan (Creative Director at dissident creative agency) sits down with Ben Russell — founder of Russell Interiors, part-time carpenter and decorator, full-time fireman and family man.

Ben started his business just 18 months ago, and in that short time, he’s been making a name for himself through smart, scrappy marketing and a whole lot of hustle. We dive into how he’s building up his brand while managing a packed schedule and what’s working for him as a startup tradesperson trying to stand out in a competitive market.

From Facebook group hacks to trade show networking, Ben shares the marketing tactics that are actually moving the needle — all without a big budget. We also talk about the power of honesty in branding, balancing multiple trades, and why referrals are still king in the construction world.

Whether you’re just getting started in the industry or looking for fresh marketing ideas for your own business, this episode is packed with practical tips and real-world insight.

]]>0396e7ba-538c-4e12-982a-a08e0e47bb47Mon, 14 Apr 2025 06:00:00 +010001:24:08truefull1616dissident creative agencyfischer fixings UK: Dan Czerwinski on Adapting a German Legacy for the UK’s DIY and Trade Marketsfischer fixings UK: Dan Czerwinski on Adapting a German Legacy for the UK’s DIY and Trade MarketsIn this episode of The Build Up, host Dan, sits down with Dan Czerwinski, Sales and Marketing Manager at fischer fixings UK. They dive into the fascinating evolution of fischer fixings, a German brand, as it localised its marketing strategy to succeed in the competitive UK trade and DIY markets.

Dan shares his journey into the construction industry and the importance of understanding both sales and marketing. He discusses how fischer transitioned from a technical, product-focused approach to one that resonates with consumers, tradespeople, and DIY enthusiasts alike.

Discover how fischer’s rebranding, including new packaging and logo design, played a critical role in building consumer trust and standing out in a crowded market. Dan also explores the key differences between marketing to tradespeople and DIY customers, and how localisation and tailored strategies have been essential in driving their success.

Join us for this insightful conversation filled with industry tips, branding wisdom, and a closer look at the challenges and opportunities in construction marketing.

]]>In this episode of The Build Up, host Dan, sits down with Dan Czerwinski, Sales and Marketing Manager at fischer fixings UK. They dive into the fascinating evolution of fischer fixings, a German brand, as it localised its marketing strategy to succeed in the competitive UK trade and DIY markets.

Dan shares his journey into the construction industry and the importance of understanding both sales and marketing. He discusses how fischer transitioned from a technical, product-focused approach to one that resonates with consumers, tradespeople, and DIY enthusiasts alike.

Discover how fischer’s rebranding, including new packaging and logo design, played a critical role in building consumer trust and standing out in a crowded market. Dan also explores the key differences between marketing to tradespeople and DIY customers, and how localisation and tailored strategies have been essential in driving their success.

Join us for this insightful conversation filled with industry tips, branding wisdom, and a closer look at the challenges and opportunities in construction marketing.

]]>0ad69a77-6a7f-46c4-8bb1-9b0cc2225de2Mon, 31 Mar 2025 06:00:00 +010001:35:11truefull1515dissident creative agencyDerek Barrett: Balancing Craftsmanship and Content Creation for Business GrowthDerek Barrett: Balancing Craftsmanship and Content Creation for Business GrowthDerek Barrett, founder of Derek Barrett Design Limited, joins The Build Up to share his journey in bespoke furniture making and how social media transformed his business. Starting with a foundation course in Ireland and earning a BA in furniture design, Derek took an unconventional path into cabinetmaking. His early experiences managing large projects taught him valuable lessons about efficiency, investment in the right tools, and running a streamlined workshop.

In this conversation, Derek opens up about how Instagram became a game-changer for his brand. A single viral post reaching over 20 million views shifted the way he approached digital marketing, helping him connect with a wider audience and attract new clients. He reflects on the challenges of maintaining engagement, the importance of authenticity, and the balance between showcasing craftsmanship and growing a business online.

Listen now and don’t forget to subscribe, rate, and review!

]]>Derek Barrett, founder of Derek Barrett Design Limited, joins The Build Up to share his journey in bespoke furniture making and how social media transformed his business. Starting with a foundation course in Ireland and earning a BA in furniture design, Derek took an unconventional path into cabinetmaking. His early experiences managing large projects taught him valuable lessons about efficiency, investment in the right tools, and running a streamlined workshop.

In this conversation, Derek opens up about how Instagram became a game-changer for his brand. A single viral post reaching over 20 million views shifted the way he approached digital marketing, helping him connect with a wider audience and attract new clients. He reflects on the challenges of maintaining engagement, the importance of authenticity, and the balance between showcasing craftsmanship and growing a business online.

Listen now and don’t forget to subscribe, rate, and review!

]]>a4c408f7-bef6-4da6-8c62-0ae406ee2aa1Mon, 17 Mar 2025 06:00:00 +010001:26:06truefull1414dissident creative agencyCraig Hancock: How to Sell What No One Thinks They NeedCraig Hancock: How to Sell What No One Thinks They NeedIn this episode of The Build Up Podcast, host Dan, Creative Director at dissident creative agency, is joined by Craig Hancock, a freelance marketer with extensive experience in the construction sector.

We explore the challenges of marketing in construction, from branding and B2B strategy to the unique difficulties of selling services like facilities management and maintenance contracts. Craig shares insights from his work with Ignite Facilities, discussing how personalised marketing and real-world experience can help brands stand out in a competitive market.

The conversation also covers the role of health and safety in marketing, the often-overlooked value of preventative maintenance, and how to engage customers in industries where marketing is traditionally an afterthought.

Subscribe now and don’t miss future episodes of The Build Up podcast!

]]>In this episode of The Build Up Podcast, host Dan, Creative Director at dissident creative agency, is joined by Craig Hancock, a freelance marketer with extensive experience in the construction sector.

We explore the challenges of marketing in construction, from branding and B2B strategy to the unique difficulties of selling services like facilities management and maintenance contracts. Craig shares insights from his work with Ignite Facilities, discussing how personalised marketing and real-world experience can help brands stand out in a competitive market.

The conversation also covers the role of health and safety in marketing, the often-overlooked value of preventative maintenance, and how to engage customers in industries where marketing is traditionally an afterthought.

Subscribe now and don’t miss future episodes of The Build Up podcast!

]]>c8614b90-9d6a-482c-a80c-92e9c1dd6d8cMon, 03 Mar 2025 06:00:00 +010001:11:09truefull1313dissident creative agencyWera Tools: Martin Fallon on Disrupting the Tool Industry with Bold MarketingWera Tools: Martin Fallon on Disrupting the Tool Industry with Bold MarketingThe Build Up podcast is back with another deep dive into marketing in the construction industry. In this episode, Dan, Creative Director at dissident, sits down with Martin Fallon, Head of Marketing at Wera Tools UK to explore how the brand has set itself apart in the tool industry.

Martin shares his unique journey from professional sports to construction marketing, bringing fresh ideas and innovative strategies to Wera. He reveals how the brand has positioned itself as a premium player in the screwdriving market while fostering a strong company culture built on creativity and collaboration.

You’ll hear how marketing in construction differs from other industries, why innovation and storytelling matter, and how Wera has mastered the art of emotional brand-building. Martin also discusses the company’s approach to community engagement and the role of motorsport sponsorship in raising brand awareness.

Whether you’re a marketing professional in the construction sector or just curious about how brands like Wera are making an impact, this episode is packed with valuable insights and inspiration.

Don’t forget to like, subscribe, and turn on notifications for more episodes of The Build Up.

Follow Wera Tools: Instagram

This podcast is produced by dissident creative agency, the original disrupters of construction marketing. This podcast is born out of our passion to create conversations that push boundaries as hard as our content!

If breaking rules and standing out is your thing, we want to hear from you...

dissident link tree

]]>The Build Up podcast is back with another deep dive into marketing in the construction industry. In this episode, Dan, Creative Director at dissident, sits down with Martin Fallon, Head of Marketing at Wera Tools UK to explore how the brand has set itself apart in the tool industry.

Martin shares his unique journey from professional sports to construction marketing, bringing fresh ideas and innovative strategies to Wera. He reveals how the brand has positioned itself as a premium player in the screwdriving market while fostering a strong company culture built on creativity and collaboration.

You’ll hear how marketing in construction differs from other industries, why innovation and storytelling matter, and how Wera has mastered the art of emotional brand-building. Martin also discusses the company’s approach to community engagement and the role of motorsport sponsorship in raising brand awareness.

Whether you’re a marketing professional in the construction sector or just curious about how brands like Wera are making an impact, this episode is packed with valuable insights and inspiration.

Don’t forget to like, subscribe, and turn on notifications for more episodes of The Build Up.

Follow Wera Tools: Instagram

This podcast is produced by dissident creative agency, the original disrupters of construction marketing. This podcast is born out of our passion to create conversations that push boundaries as hard as our content!

If breaking rules and standing out is your thing, we want to hear from you...

dissident link tree

]]>05b4b43c-caa8-4b24-a518-95bf0f00f1aaMon, 17 Feb 2025 06:00:00 +010057:46truefull1212dissident creative agencyScott DIY: How a Home Renovation Sparked a Viral Content CareerScott DIY: How a Home Renovation Sparked a Viral Content CareerIn this episode, Dan sits down with Scott Bagley (Scott DIY) to discuss his journey from marketing professional to full-time content creator in the home renovation space. Scott shares how he turned his DIY passion into a massive online presence, growing a loyal following on platforms like TikTok and Instagram.

Tune in for insights on overcoming content creation challenges, the power of storytelling, and strategies for building an engaged community. Scott also compares TikTok vs. Instagram and reveals how he’s used social media to grow his brand and connect with his audience authentically.

Follow Scott Bagley (Scott DIY):

Instagram

TikTok

This podcast is produced by dissident creative agency, the original disrupters of construction marketing. This podcast is born out of our passion to create conversations that push boundaries as hard as our content!

If breaking rules and standing out is your thing, we want to hear from you...

dissident link tree

]]>In this episode, Dan sits down with Scott Bagley (Scott DIY) to discuss his journey from marketing professional to full-time content creator in the home renovation space. Scott shares how he turned his DIY passion into a massive online presence, growing a loyal following on platforms like TikTok and Instagram.

Tune in for insights on overcoming content creation challenges, the power of storytelling, and strategies for building an engaged community. Scott also compares TikTok vs. Instagram and reveals how he’s used social media to grow his brand and connect with his audience authentically.

Follow Scott Bagley (Scott DIY):

Instagram

TikTok

This podcast is produced by dissident creative agency, the original disrupters of construction marketing. This podcast is born out of our passion to create conversations that push boundaries as hard as our content!

If breaking rules and standing out is your thing, we want to hear from you...

dissident link tree

]]>b9b107af-1cb8-4198-8b79-e466ce768cbdMon, 03 Feb 2025 06:00:00 +010001:27:01truefull1111dissident creative agencyUnilite: Alex Insley On A Family Business Turned Brand PowerhouseUnilite: Alex Insley On A Family Business Turned Brand PowerhouseIn this episode of The Build Up, Dan engages in a dynamic conversation with Alex Insley from Unilite, a family-run business that has evolved significantly over the years. Alex shares the journey of Unilite, which began in 1981 and has seen substantial growth under his and his sister's leadership, particularly by focusing on the construction trades. The discussion delves into the strategic shift towards direct-to-consumer sales, highlighting how this approach has revolutionized their business model, especially during the COVID-19 pandemic when traditional wholesalers faced challenges. Alex emphasizes the importance of data-driven marketing and influencer partnerships, explaining how they have built a tight-knit group of reliable influencers who genuinely connect with their products. The episode also touches on the challenges faced by larger brands in transitioning to direct-to-consumer models and the significance of authenticity in influencer marketing. Throughout the conversation, both Dan and Alex reflect on the unique position of Unilite in the construction industry, showcasing their commitment to creativity and effective marketing strategies that set them apart from competitors.

Unilite

Alex Insley

This podcast is produced by dissident creative agency, the original disrupters of construction marketing. This podcast is born out of our passion to create conversations that push boundaries as hard as our content!

If breaking rules and standing out is your thing, we want to hear from you...

dissident link tree

]]>In this episode of The Build Up, Dan engages in a dynamic conversation with Alex Insley from Unilite, a family-run business that has evolved significantly over the years. Alex shares the journey of Unilite, which began in 1981 and has seen substantial growth under his and his sister's leadership, particularly by focusing on the construction trades. The discussion delves into the strategic shift towards direct-to-consumer sales, highlighting how this approach has revolutionized their business model, especially during the COVID-19 pandemic when traditional wholesalers faced challenges. Alex emphasizes the importance of data-driven marketing and influencer partnerships, explaining how they have built a tight-knit group of reliable influencers who genuinely connect with their products. The episode also touches on the challenges faced by larger brands in transitioning to direct-to-consumer models and the significance of authenticity in influencer marketing. Throughout the conversation, both Dan and Alex reflect on the unique position of Unilite in the construction industry, showcasing their commitment to creativity and effective marketing strategies that set them apart from competitors.

Unilite

Alex Insley

This podcast is produced by dissident creative agency, the original disrupters of construction marketing. This podcast is born out of our passion to create conversations that push boundaries as hard as our content!

If breaking rules and standing out is your thing, we want to hear from you...

dissident link tree

]]>aed0563b-66e4-4742-b093-ccc7bffc9430Mon, 20 Jan 2025 06:00:00 +010001:21:04truefull1010dissident creative agencyBeta Tools: Mark Pearson on Evolving from Toolmaker to Solutions ProviderBeta Tools: Mark Pearson on Evolving from Toolmaker to Solutions ProviderIn this episode of The Build Up, Dan welcomes Mark Pearson, the UK and Ireland Country Manager for Beta Tools, a premium tool manufacturer with a century-long heritage. Mark shares his extensive background in the construction industry, highlighting his journey from sales to a hybrid role that encompasses both sales and marketing. The conversation delves into the competitive landscape of tool marketing, the importance of creating solutions rather than just selling products, and the evolving strategies Beta Tools is implementing to enhance brand visibility and engagement. Mark emphasises the significance of high-quality marketing materials and the need for a cohesive narrative that resonates with both end users and distribution partners. The episode also explores the brand's connection to motorsport, its commitment to innovation, and the challenges of marketing in a B2B environment, ultimately showcasing how Beta Tools aims to position itself as a leader in the industry by understanding and addressing the needs of its customers.

Beta Tools

Mark's LinkedIn

This podcast is produced by dissident creative agency, the original disrupters of construction marketing. This podcast is born out of our passion to create conversations that push boundaries as hard as our content!

If breaking rules and standing out is your thing, we want to hear from you...

dissident link tree

]]>In this episode of The Build Up, Dan welcomes Mark Pearson, the UK and Ireland Country Manager for Beta Tools, a premium tool manufacturer with a century-long heritage. Mark shares his extensive background in the construction industry, highlighting his journey from sales to a hybrid role that encompasses both sales and marketing. The conversation delves into the competitive landscape of tool marketing, the importance of creating solutions rather than just selling products, and the evolving strategies Beta Tools is implementing to enhance brand visibility and engagement. Mark emphasises the significance of high-quality marketing materials and the need for a cohesive narrative that resonates with both end users and distribution partners. The episode also explores the brand's connection to motorsport, its commitment to innovation, and the challenges of marketing in a B2B environment, ultimately showcasing how Beta Tools aims to position itself as a leader in the industry by understanding and addressing the needs of its customers.

Beta Tools

Mark's LinkedIn

This podcast is produced by dissident creative agency, the original disrupters of construction marketing. This podcast is born out of our passion to create conversations that push boundaries as hard as our content!

If breaking rules and standing out is your thing, we want to hear from you...

dissident link tree

]]>754b490e-7e7a-4d7f-b704-c60f087dfe6cMon, 06 Jan 2025 06:00:00 +010001:18:42truefull99dissident creative agencyLiam Wood: The Power of Micro-Influencers in Construction MarketingLiam Wood: The Power of Micro-Influencers in Construction MarketingIn this episode of The Build Up Podcast, Dan sits down with Liam Wood, better known as Liam the Plumber, to discuss his inspiring journey from full-time tradesman to becoming a prominent micro-influencer in the plumbing and construction space. Liam reflects on his evolution within the industry, sharing how his authentic passion for tools and brands, like fischer Fixings UK, Thomas Dudley, and STABILA, has allowed him to connect deeply with his audience.

The conversation dives into the importance of prioritising genuine engagement over follower counts, with Liam offering actionable insights on how tradespeople can build a loyal community by staying true to their values. They also explore the creative side of content creation in the construction industry, breaking down how social media can transform perceptions of trades and open doors to new opportunities.

Liam offers a behind-the-scenes look at navigating brand collaborations, balancing his hands-on work with his growing digital presence, and using authenticity to set himself apart in the world of influencer marketing. This episode is packed with valuable advice for anyone looking to amplify their voice while staying true to their craft.

Liam's links:

Instagram

YouTube

Tiktok

This podcast is produced by dissident creative agency, the original disrupters of construction marketing. This podcast is born out of our passion to create conversations that push boundaries as hard as our content!

If breaking rules and standing out is your thing, we want to hear from you...

dissident link tree

]]>In this episode of The Build Up Podcast, Dan sits down with Liam Wood, better known as Liam the Plumber, to discuss his inspiring journey from full-time tradesman to becoming a prominent micro-influencer in the plumbing and construction space. Liam reflects on his evolution within the industry, sharing how his authentic passion for tools and brands, like fischer Fixings UK, Thomas Dudley, and STABILA, has allowed him to connect deeply with his audience.

The conversation dives into the importance of prioritising genuine engagement over follower counts, with Liam offering actionable insights on how tradespeople can build a loyal community by staying true to their values. They also explore the creative side of content creation in the construction industry, breaking down how social media can transform perceptions of trades and open doors to new opportunities.

Liam offers a behind-the-scenes look at navigating brand collaborations, balancing his hands-on work with his growing digital presence, and using authenticity to set himself apart in the world of influencer marketing. This episode is packed with valuable advice for anyone looking to amplify their voice while staying true to their craft.

Liam's links:

Instagram

YouTube

Tiktok

This podcast is produced by dissident creative agency, the original disrupters of construction marketing. This podcast is born out of our passion to create conversations that push boundaries as hard as our content!

If breaking rules and standing out is your thing, we want to hear from you...

dissident link tree

]]>917d4207-8f57-40ef-9c7a-980bdc8c86faMon, 23 Dec 2024 06:00:00 +010001:41:54truefull88dissident creative agencyIdeal Bathrooms: Will Hickman shares Ideal Bathrooms' Approach to Engaging RetailersIdeal Bathrooms: Will Hickman shares Ideal Bathrooms' Approach to Engaging RetailersIn this episode of The Build Up Podcast, Dan welcomes Will Hickman, the Sales and Marketing Director of Ideal Bathrooms, who shares his insights on marketing within the construction industry. Will discusses his diverse background in home improvement and the challenges he faced upon entering the bathroom sector. He emphasizes the importance of effective marketing strategies in an industry that is often perceived as outdated and resistant to change. The conversation delves into the significance of data-driven marketing, the necessity of understanding customer behavior, and the value of transparency in client relationships. Will highlights Ideal Bathrooms' commitment to exceptional service and the importance of tailoring marketing efforts to meet the specific needs of their B2B clientele. The episode also touches on the evolving landscape of social media marketing, the pitfalls of relying on influencers without a clear strategy, and the need for businesses to focus on relevant content that resonates with their audience. Overall, the discussion provides valuable insights into the unique challenges and opportunities present in construction marketing, encouraging listeners to embrace creativity and data analysis in their approaches.

Ideal Bathrooms

Will’s linkedIn

This podcast is produced by dissident creative agency, the original disrupters of construction marketing. This podcast is born out of our passion to create conversations that push boundaries as hard as our content!

If breaking rules and standing out is your thing, we want to hear from you...

dissident link tree

]]>In this episode of The Build Up Podcast, Dan welcomes Will Hickman, the Sales and Marketing Director of Ideal Bathrooms, who shares his insights on marketing within the construction industry. Will discusses his diverse background in home improvement and the challenges he faced upon entering the bathroom sector. He emphasizes the importance of effective marketing strategies in an industry that is often perceived as outdated and resistant to change. The conversation delves into the significance of data-driven marketing, the necessity of understanding customer behavior, and the value of transparency in client relationships. Will highlights Ideal Bathrooms' commitment to exceptional service and the importance of tailoring marketing efforts to meet the specific needs of their B2B clientele. The episode also touches on the evolving landscape of social media marketing, the pitfalls of relying on influencers without a clear strategy, and the need for businesses to focus on relevant content that resonates with their audience. Overall, the discussion provides valuable insights into the unique challenges and opportunities present in construction marketing, encouraging listeners to embrace creativity and data analysis in their approaches.

Ideal Bathrooms

Will’s linkedIn

This podcast is produced by dissident creative agency, the original disrupters of construction marketing. This podcast is born out of our passion to create conversations that push boundaries as hard as our content!

If breaking rules and standing out is your thing, we want to hear from you...

dissident link tree

]]>60ce2998-ea45-4085-b178-74846f25cc85Mon, 09 Dec 2024 06:00:00 +010001:34:04truefull77dissident creative agencyPeter Sumpton: Strategic Marketing in Construction - The Key To SuccessPeter Sumpton: Strategic Marketing in Construction - The Key To SuccessIn this episode of The Build Up podcast, Dan has a dynamic conversation with Peter Sumpton, the founder of the marketing consultancy Build Different and the podcast Construction Disrupted. They delve into the unique challenges and opportunities within construction marketing, emphasising the importance of strategic planning over mere tactical execution. Peter shares insights from his extensive experience in the industry, highlighting how marketing should be viewed as a revenue generator rather than a cost. He discusses the need for businesses to understand their marketing objectives and the significance of thorough market research and positioning. The episode also touches on the evolving perception of trades and the construction industry, advocating for a shift in how apprenticeships and careers in construction are viewed. With a focus on innovation and technology, Peter outlines the types of clients he typically works with and the value of having both internal marketing teams and external consultants to drive effective marketing strategies.

Peter Sumpton’s LinkedIn

Build Different Podcast

This podcast is produced by dissident creative agency, the original disrupters of construction marketing. This podcast is born out of our passion to create conversations that push boundaries as hard as our content!

If breaking rules and standing out is your thing, we want to hear from you...

dissident link tree

]]>In this episode of The Build Up podcast, Dan has a dynamic conversation with Peter Sumpton, the founder of the marketing consultancy Build Different and the podcast Construction Disrupted. They delve into the unique challenges and opportunities within construction marketing, emphasising the importance of strategic planning over mere tactical execution. Peter shares insights from his extensive experience in the industry, highlighting how marketing should be viewed as a revenue generator rather than a cost. He discusses the need for businesses to understand their marketing objectives and the significance of thorough market research and positioning. The episode also touches on the evolving perception of trades and the construction industry, advocating for a shift in how apprenticeships and careers in construction are viewed. With a focus on innovation and technology, Peter outlines the types of clients he typically works with and the value of having both internal marketing teams and external consultants to drive effective marketing strategies.

Peter Sumpton’s LinkedIn

Build Different Podcast

This podcast is produced by dissident creative agency, the original disrupters of construction marketing. This podcast is born out of our passion to create conversations that push boundaries as hard as our content!

If breaking rules and standing out is your thing, we want to hear from you...

dissident link tree

]]>ec5062e3-aee2-470f-8559-5c5a5cafef86Mon, 25 Nov 2024 06:00:00 +010001:24:09truefull66dissident creative agencyLawton Tubes: From Sales to Social Media – A Journey of Transformation in MarketingLawton Tubes: From Sales to Social Media – A Journey of Transformation in MarketingIn this episode of The Build Up, Dan engages in an insightful conversation with Rob Lawton, affectionately known as the "King of Copper" and a key figure at Lawton Tubes, a family-run business with a rich history dating back to 1918. Rob shares his journey within the company, detailing his transition from sales to marketing and the strategic shift towards engaging directly with end users, rather than solely focusing on distributors. The discussion highlights the importance of social media in modern marketing, particularly how platforms like Instagram and LinkedIn have transformed the way brands connect with their audiences. Rob emphasizes the value of authenticity and passion in marketing, recounting successful collaborations with influencers and the impact of engaging with the community at industry events like the Installer Show. Through their candid exchange, Dan and Rob explore the evolving landscape of construction marketing, the power of networking, and the necessity of adapting to new trends while maintaining a grounded, approachable brand identity.

Rob’s LinkedIn

Lawton Tubes Links

This podcast is produced by dissident creative agency, the original disrupters of construction marketing. This podcast is born out of our passion to create conversations that push boundaries as hard as our content!

If breaking rules and standing out is your thing, we want to hear from you...

dissident link tree

]]>In this episode of The Build Up, Dan engages in an insightful conversation with Rob Lawton, affectionately known as the "King of Copper" and a key figure at Lawton Tubes, a family-run business with a rich history dating back to 1918. Rob shares his journey within the company, detailing his transition from sales to marketing and the strategic shift towards engaging directly with end users, rather than solely focusing on distributors. The discussion highlights the importance of social media in modern marketing, particularly how platforms like Instagram and LinkedIn have transformed the way brands connect with their audiences. Rob emphasizes the value of authenticity and passion in marketing, recounting successful collaborations with influencers and the impact of engaging with the community at industry events like the Installer Show. Through their candid exchange, Dan and Rob explore the evolving landscape of construction marketing, the power of networking, and the necessity of adapting to new trends while maintaining a grounded, approachable brand identity.

Rob’s LinkedIn

Lawton Tubes Links

This podcast is produced by dissident creative agency, the original disrupters of construction marketing. This podcast is born out of our passion to create conversations that push boundaries as hard as our content!

If breaking rules and standing out is your thing, we want to hear from you...

dissident link tree

]]>2c63b71e-7837-4119-becb-038f51126e7aTue, 12 Nov 2024 05:45:00 +010001:06:57truefull55dissident creative agencyLimitless EJS: Influencer Agency Shares Advice On Brand CollaborationLimitless EJS: Influencer Agency Shares Advice On Brand CollaborationIn this episode of "The Build Up," host Dan speaks with Emma Stefanotti from Limitless EJS about marketing in the construction industry, focusing on influencers and content creators. Emma shares her background and insights on establishing fair rates, building genuine relationships, and the challenges faced by content creators. The discussion highlights the importance of engagement rates and the role of intermediaries in successful collaborations, offering valuable advice for navigating construction marketing.

Follow Emma: https://www.instagram.com/limitlessejs

This podcast is produced by dissident creative agency, the original disrupters of construction marketing. This podcast is born out of our passion to create conversations that push boundaries as hard as our content!

If breaking rules and standing out is your thing, we want to hear from you...

dissident link tree

]]>In this episode of "The Build Up," host Dan speaks with Emma Stefanotti from Limitless EJS about marketing in the construction industry, focusing on influencers and content creators. Emma shares her background and insights on establishing fair rates, building genuine relationships, and the challenges faced by content creators. The discussion highlights the importance of engagement rates and the role of intermediaries in successful collaborations, offering valuable advice for navigating construction marketing.

Follow Emma: https://www.instagram.com/limitlessejs

This podcast is produced by dissident creative agency, the original disrupters of construction marketing. This podcast is born out of our passion to create conversations that push boundaries as hard as our content!

If breaking rules and standing out is your thing, we want to hear from you...

dissident link tree

]]>4d508c66-b670-4ddb-a335-3261c79974efMon, 28 Oct 2024 05:45:00 +010001:37:33truefull44dissident creative agencySLG Agency: The Importance of Positioning, Strategy & Bold Ideas in Construction MarketingSLG Agency: The Importance of Positioning, Strategy & Bold Ideas in Construction MarketingIn this episode of The Build Up Podcast, host Dan Moore, Creative Director at dissident creative agency, sits down with Ryan Jones, Managing Director of SLG Agency, to explore the evolving landscape of marketing in the construction industry. With over 12 years of experience at SLG, Ryan shares how his background in PR has influenced his approach to brand strategy and client services, emphasising the importance of positioning and audience understanding.

Dan and Ryan dive into the value of research and data-driven strategies to inform creative decisions, the challenges of navigating client expectations, and the significance of brand guardianship. They also discuss the need for adapting to modern marketing practices in a traditionally conservative industry, while celebrating the potential for innovation and creativity in construction marketing. Together, they encourage listeners to embrace bold ideas and strive for excellence in their campaigns.

Ryan Jones' Socials

https://www.linkedin.com/in/ryanjonesslg/

SLG Agency Website

https://www.slg.agency/

Dissident links

https://linktr.ee/dissidentagency

]]>In this episode of The Build Up Podcast, host Dan Moore, Creative Director at dissident creative agency, sits down with Ryan Jones, Managing Director of SLG Agency, to explore the evolving landscape of marketing in the construction industry. With over 12 years of experience at SLG, Ryan shares how his background in PR has influenced his approach to brand strategy and client services, emphasising the importance of positioning and audience understanding.

Dan and Ryan dive into the value of research and data-driven strategies to inform creative decisions, the challenges of navigating client expectations, and the significance of brand guardianship. They also discuss the need for adapting to modern marketing practices in a traditionally conservative industry, while celebrating the potential for innovation and creativity in construction marketing. Together, they encourage listeners to embrace bold ideas and strive for excellence in their campaigns.

Ryan Jones' Socials

https://www.linkedin.com/in/ryanjonesslg/

SLG Agency Website

https://www.slg.agency/

Dissident links

https://linktr.ee/dissidentagency

]]>1e011731-1bc1-41da-9c15-ff2a4a2673e9Mon, 14 Oct 2024 05:30:00 +010001:16:39truefull33dissident creative agencyMJTiff: Mark's Journey from Sole Trader to Plumbing Influencer & The Power Of AuthenticityMJTiff: Mark's Journey from Sole Trader to Plumbing Influencer & The Power Of AuthenticityIn this episode of The Build Up Podcast, I had the pleasure of speaking with Mark, the owner of MJ Tiff Plumbing and Heating, who shared his remarkable journey from being a sole trader for over two decades to becoming a prominent influencer in the plumbing and heating industry. Mark discussed the challenges he faced during his transition to self-employment, including personal hardships and the initial struggles of building his brand through social media. He delved into his experiences with platforms like Instagram and YouTube, highlighting the importance of consistency, authenticity, and strategic content creation in growing his audience and monetizing his efforts. We explored the nuances of influencer marketing within the construction sector, the significance of genuine engagement over vanity metrics, and the evolving perception of tradespeople in society. Mark's insights into the construction community and the value of maintaining authentic relationships with brands, provided a refreshing perspective on the intersection of trade and digital marketing.

MJTiff's Socials

https://www.youtube.com/@MJTiffPlumbing

https://www.instagram.com/mjtiff_plumbingandheating

Dissident Links

https://linktr.ee/dissidentagency

]]>In this episode of The Build Up Podcast, I had the pleasure of speaking with Mark, the owner of MJ Tiff Plumbing and Heating, who shared his remarkable journey from being a sole trader for over two decades to becoming a prominent influencer in the plumbing and heating industry. Mark discussed the challenges he faced during his transition to self-employment, including personal hardships and the initial struggles of building his brand through social media. He delved into his experiences with platforms like Instagram and YouTube, highlighting the importance of consistency, authenticity, and strategic content creation in growing his audience and monetizing his efforts. We explored the nuances of influencer marketing within the construction sector, the significance of genuine engagement over vanity metrics, and the evolving perception of tradespeople in society. Mark's insights into the construction community and the value of maintaining authentic relationships with brands, provided a refreshing perspective on the intersection of trade and digital marketing.

MJTiff's Socials

https://www.youtube.com/@MJTiffPlumbing

https://www.instagram.com/mjtiff_plumbingandheating

Dissident Links

https://linktr.ee/dissidentagency

]]>36dc0d20-ac8b-40e8-a0d0-01a6ef26930bMon, 14 Oct 2024 05:30:00 +010002:14:17truefull22dissident creative agencyStabila: Modernising Stabila UK's Strategy And the Effectiveness Of ResearchStabila: Modernising Stabila UK's Strategy And the Effectiveness Of ResearchIn this episode of The Build Up Podcast, host Dan Moore, Creative Director at dissident creative agency, chats with Ollie Partington, Managing Director of Stabila UK and Ireland. Ollie shares his journey from marketing graduate to leading the UK arm of a renowned German construction brand. They dive into the shifting landscape of construction marketing and how market research has played a vital role in Stabila’s strategy to increase brand awareness and diversify its product range.

The discussion touches on the importance of building strong relationships with both retailers and end users, with Ollie emphasizing a balanced communication strategy that includes social media, trade shows, and community engagement. They also explore the challenges of marketing through distributors, the power of influencer partnerships, and the necessity of long-term brand messaging. Packed with insights, this episode reveals how to modernise a brand in a traditional industry and how recommendations shape buying behaviour among tradespeople.

Ollie’s Socials

https://www.linkedin.com/in/oliver-partington-16232225/

Stabila's Website

https://www.stabila.com/en/home.htm

dissident’s Links

https://linktr.ee/dissidentagency 

]]>In this episode of The Build Up Podcast, host Dan Moore, Creative Director at dissident creative agency, chats with Ollie Partington, Managing Director of Stabila UK and Ireland. Ollie shares his journey from marketing graduate to leading the UK arm of a renowned German construction brand. They dive into the shifting landscape of construction marketing and how market research has played a vital role in Stabila’s strategy to increase brand awareness and diversify its product range.

The discussion touches on the importance of building strong relationships with both retailers and end users, with Ollie emphasizing a balanced communication strategy that includes social media, trade shows, and community engagement. They also explore the challenges of marketing through distributors, the power of influencer partnerships, and the necessity of long-term brand messaging. Packed with insights, this episode reveals how to modernise a brand in a traditional industry and how recommendations shape buying behaviour among tradespeople.

Ollie’s Socials

https://www.linkedin.com/in/oliver-partington-16232225/

Stabila's Website

https://www.stabila.com/en/home.htm

dissident’s Links

https://linktr.ee/dissidentagency 

]]>90903c2c-f301-4a4b-9b5c-1bd12d00c537Sun, 13 Oct 2024 05:30:00 +010001:17:32truefull11dissident creative agencyThe Build Up - TrailerThe Build Up - TrailerWelcome to The Build UP.

Launching 14th October 2024

]]>Welcome to The Build UP.

Launching 14th October 2024

]]>6965ae80-2b12-41ec-96ec-a633dc9c3ff5Thu, 10 Oct 2024 06:00:00 +010001:17truefullDaniel Moore