The Business ATvantage

S05 Episode 9 - Sustaining Alignment in Athletic Training

Thu, 29 Jan 2026 06:00:00 -0700

The most sustainable careers in athletic training aren’t built on hustle, titles, or nonstop output… they’re built on integration. When your values, identity, clinical practice, leadership habits, and professional goals align, you stop reacting to the profession… and you start shaping it.

In this final episode of the season, we bring the entire PIVOT framework home with The Power of Integration; the discipline of sustaining alignment through real life changes, evolving priorities, leadership growth, and clinical evolution. We’ll unpack how misalignment causes friction and burnout, why “big opportunities” can still be the wrong choice, and how integrated leadership creates better outcomes for you, your team, and your community.

You’ll leave with practical strategies for maintaining sustainability, building conviction, strengthening boundaries, and integrating a public health mindset; so you can do what matters most with consistency, curiosity, and purpose.

S05 Episode 8 - Executing and Sustaining Change in Athletic Training

Tue, 27 Jan 2026 06:00:00 -0700

Change in athletic training doesn’t happen when a plan is written; it happens when that plan is executed, tested, and refined over time. Many athletic trainers stall not because they lack vision or strategy, but because sustaining change requires resilience, feedback, and consistent follow-through.

In this episode, we break down what transformation actually looks like in athletic training. You’ll learn how to execute strategic pivots, navigate setbacks, and use data and feedback loops to refine systems over time. From emergency action plans to documentation culture and injury-prevention programs, this episode shows how real change is built through messy action, continuous improvement, and purposeful execution.

S05 Episode 7 - Strategic Planning in Athletic Training

Tue, 20 Jan 2026 06:00:00 -0700

A clear vision is powerful, but without organization and strategy, it stays just an idea. Many athletic trainers work hard every day yet still feel reactive, stretched thin, or stuck because their daily actions aren’t aligned with their long-term goals.

In this episode, we break down how strategic organization and planning turn vision into execution. You’ll learn how to create systems that support career growth, improve clinical outcomes, and protect your time and energy. From rehabilitation planning to long-term career development, this episode shows how intentional organization helps athletic trainers move from managing problems to building sustainable, high-impact systems.

S05 Episode 06 - Defining Your Path in Athletic Training

Tue, 13 Jan 2026 06:00:00 -0700

Most athletic trainers enter the profession with a clear goal, but somewhere along the way that vision can become blurred by expectations, pressure, and “doing what you’re supposed to do.” Without a defined vision, it’s easy to drift into roles that look successful on paper but feel misaligned in real life.

In this episode, we explore the power of vision and how clarifying your personal and professional direction helps you make intentional career decisions, avoid burnout, and build a path that actually fits your values, strengths, and life goals. You’ll learn how vision acts as a filter for opportunities so you can stop reacting to circumstances and start designing a career with purpose and longevity.

S05 Episode 05 - Identifying Root Causes vs. Symptoms in Athletic Training

Tue, 23 Dec 2025 06:00:00 -0700

Athletic trainers spend so much time managing what’s right in front of them, recurring injuries, inefficient workflows, frustration with their role, or feeling stuck in the same patterns. But symptoms aren’t the real problem. In this episode, we break down how to inspect what’s actually going on beneath the surface so you can make smarter decisions in your clinical practice and your career.

You’ll learn how to identify root causes behind burnout, workflow issues, and professional misalignment, and how to use structured inspection to create long-term solutions instead of short-term fixes. This is how ATs build clarity, momentum, and career sustainability instead of constantly reacting to whatever shows up next.

S05 Episode 04 - The Real Work Behind Career Growth In Athletic Training

Tue, 16 Dec 2025 06:00:00 -0700

Most athletic trainers spend their days reacting to injuries, schedules, policy changes, and whatever crisis hits next. But preparation isn’t a checklist…it’s a mindset shift. In this episode, we break down how to move from constant reaction to intentional, proactive growth in your athletic training career.

You will learn how to recognize misalignment before it becomes burnout, how to mentally and emotionally prepare for a pivot, and how to use preparation as the foundation for leadership, opportunity, and long-term career clarity. This is the work that helps you stop surviving the day-to-day and start shaping what comes next.

S05 Episode 03 - How to Break the Reactive Cycle in Athletic Training

Tue, 09 Dec 2025 06:00:00 -0700

Athletic trainers spend most of their career reacting to injuries, staffing issues, policy changes, and constant fires. But staying in survival mode leads to burnout and stalled growth. In this episode, you’ll learn how to balance defensive “reactive” work with offensive, proactive leadership strategies that put you back in control.

We break down what a true pivot looks like in athletic training, how to recognize when you’ve been stuck in crisis mode for too long, and how to use the Pivot Framework to make more strategic, aligned decisions. From ACL-prevention protocols to career advancement tactics, this episode shows ATs how to lead with intention instead of exhaustion.

S05 Episode 02 - How to Make a True Pivot in Athletic Training

Tue, 02 Dec 2025 06:00:00 -0700

Not every change is a pivot. This episode of The Business ATvantage shows you how to recognize when surface-level tweaks just aren’t enough, and how to make meaningful, aligned shifts that actually move your career and your profession forward.

You’ll learn the difference between refining your work and strategically pivoting, how perception and messaging elevate your value as an AT, why advocacy needs strategy, not slogans, and how to position yourself as an essential part of community health outcomes.

S05 Episode 01 - From Reacting to Leading: Proactive Decision-Making

Tue, 25 Nov 2025 06:00:00 -0700

We’ve all been there—constantly responding to injuries, admin requests, and policy changes. But what if you could move from reaction to intention? In this episode, we explore how to take control of your professional journey, build self-leadership, and align your decisions with your long-term goals instead of just putting out fires.

You’ll learn how to apply business strategy to athletic training so you can think like a leader, even if you’re a department of one.

S04 Episode 07: Business Scalability & Sustainability

Tue, 20 Jun 2023 05:00:00 -0700

On this season of the podcast, we’ve been discussing everything you need to know in order to transition from self-employment to business ownership. In today’s episode, we’re talking about business scalability and sustainability, and how they both apply to the growth of a business.

For the context of this episode, sustainability refers to the ability to maintain or support a process continuously over time. In other words, we’re digging into the sustainability of you as the business owner. In today’s business environment, there is an astonishing amount of business models that aren’t sustainable in the long term. When you set out to own your own business and craft a business model that fits your business, your services, and your mission, it’s important to consider and factor in sustainability.

Scalability refers to a business’s capacity to grow to meet increased demand. However, there is an important difference between growing a business and scaling a business. Business growth essentially means more of everything. Whereas business scalability is the potential to increase profits while overhead costs stay the same or decrease.

The two primary aspects of building a sustainable and scalable business model are time and money.

Time - Time is something that we can’t possibly create more of; it’s a forever depleting resource. But figuring out how to multiply time is how we can achieve freedom. For this reason, time management will be your greatest asset.
Money - For your business to be both sustainable and scalable, you will need to generate revenue and have a profit margin. Once a profit margin is achieved, money will need to be reinvested in the business.

The evidence suggests that longevity in business ownership and career development allow for athletic trainers to continue impacting the patient populations they serve, and when we do that, we increase access to affordable healthcare services for the general public.

S04 Episode 06: Business Legalities

Tue, 06 Jun 2023 05:00:00 -0700

On this season of the podcast, we’ve been discussing what you need to know in order to transition from self-employment to business ownership. In today’s episode, we’re talking about the necessary legal components of running a business.

One of the benefits of owning a business is the ability to separate the business entity from yourself personally. Separating business affairs from personal affairs allows you to mitigate the risk associated with operating a business.

However, if you’re not tending to the legal aspects of the business, you won’t fully reap these benefits. If you move into business ownership without having all of the legal aspects set up and accounted for, you might be leaving yourself exposed.

Business legalities can feel daunting and looming, but this information is necessary and very straightforward. The more you know about business legalities before jumping in, the more you can prepare for and expect on your journey to business ownership.

Tasks that should be considered and completed at the onset of your business include:

EIN - Employer Identification Number. This number operated as the social security number for your business.
Registered Agent - An individual or entity designated by an active company to receive service of process notices, government correspondence, and compliance related documents on behalf of the company. Basically, someone who is responsible and available to accept formal documentation and correspondence. This can be yourself, or another entity.
Business Permits and Licenses - Secure all of the necessary permits from the city, county, and/or state that apply to your work.
Trademarks - Ensure that you’re not infringing on another trademark, then consider if it’s the right time for you to file for your own trademark or not.
Business Bank Account and Accounting Software - Regardless of entity status, this is required and will continue to help you separate business and personal affairs.
Contracts - Determine which contracts you need to have set up and in place to conduct your work legally and in a way that allows you to protect yourself.
Taxes - A legal requirement for your business that will be made easier when you have a business bank account and accounting software set up.

There are legal implications for not running your business in legal ways. You could face fines, penalties, lawsuits, or even the reality of your business having to close. None of these things are worth exposing ourselves to, and when you recognize the legal components of running a business you protect yourself. Your ability to keep serving your patients is reliant on sound legal practices.

IRS EIN Application

S04 Episode 05: First Steps In Starting A Business

Tue, 23 May 2023 05:00:00 -0700

On this season of the podcast, we’ve been discussing the transition from self-employment to business ownership. In today’s episode specifically, we’re moving the conversation toward the tangible steps you need to take to start your business.

Before we jump straight into the tangible steps, we discuss the importance of having a “why” prior to starting your new venture. Starting a new business is a challenge, and it’s important to have a “why” that you believe in. When things get hard, your “why” will be the thing that helps you persevere.

The first component of starting a new business is to determine which entity type you will pursue for your business. There are two primary options to consider - DBA (doing business as) or LLC (limited liability company).

DBA: When the business is conducted and presented under a name other than the legal name of the person or persons who own it. Those who are best fit for a DBA are those who have a low risk of liability and don’t have personal assets to protect.
LLC: This is the type of business entity that provides its owner the liability protection. This is an entity that is entirely separate from the person who starts it, and the government views it as such.

Once you determine which entity type is right for your business, you’ll start the second component of starting a new business - seeing if your desired business name is available. First, you’ll start by checking the Secretary of State website from your state. Next, you’ll check for name availability on the federal level through the United States Patent and Trademark Office. Finally, you’ll check for name availability on social media outlets and website domains.

In summary, we discuss the actual steps to take your business from concept to reality. By validating your business idea first, you can save yourself time and money while providing a tangible and practical business model from the very beginning. Having all of these stressors navigated and solutions provided for allows you to focus the majority of your work on clinical execution, thereby increasing patient outcomes.

Simon Sinek TED Talk

Reframe The Game Podcast

Secretary of State Offices

United States Patent and Trademark Office

Namecheckr.com

S04 Episode 04: Is My Business Viable?

Tue, 09 May 2023 05:00:00 -0700

In this episode, we discuss the relevance of performing market research and a competitive analysis for your business. We also discuss how doing so can help you determine the viability of your business, and give you a competitive advantage.

When starting a business, we have to weigh the factors. What type of time, energy, and money will it cost us? And what type of time, energy, and money will it afford us?

With any decision that involves walking into the unknown, it’s important that we examine the level of risk associated with it. When you’re aware of the potential risks, you can make the most informed decision for yourself.

In order to make your business idea viable and build yourself up for success, you need to be willing to make short term sacrifices and play the long game.

If you’re starting your own business, you owe it to yourself to build success into the plan you’re putting together. When you perform market research and a competitive analysis, you can account for business viability. Doing this requires that you create opportunities to collect necessary information, but if you do so, you will drastically increase the likelihood of success for your future endeavor.

Resources From Episode:

Forbes Article: Three Tasks Every Business Owner Should Do Annually

S04 Episode 03: Should I Start A Business

Tue, 25 Apr 2023 05:00:00 -0700

In this episode, we discuss the various business entity types and which might be best for you.

What are the risks of continuing to operate as a self-employed person versus a business owner? With that information, you can decide on an appropriate next step for your self-employed work, based on an analysis of your individual situation.

Unfortunately, there's not a general standard for whether or not it's best to become a business. Ultimately, it's a complex decision and individualized to each person.

However, I firmly believe all healthcare-related operations should be run through a business. With the prevalence of self-employed work in the profession, coupled with how litigious our society is, in my opinion, there is absolutely no reason why conducting your work under a business isn't happening. As athletic trainers, we are exposing ourselves to unnecessary risk when we have not established ourselves as a business, and the cost to do so is minimal.

There are many motivations for starting your own business, but regardless of what your motivation is, we can successfully pursue business ownership. The way that our brains are wired as healthcare providers translates really well into providing solutions in the business space.

Resources From Episode:

Per Diem Best Practices

Cost Of Starting A Business By State

S04 Episode 02: Business Owner Benefits

Tue, 11 Apr 2023 05:00:00 -0700

In today’s episode, we explore the benefits of being a business owner. Two of the benefits include tax advantages and risk mitigation.

First, let’s touch on some distinctions about business ownership. All business owners are self-employed, but not all self-employed people are a business. If you are self-employed, you do business under your social security number. Whereas if you own a business, you are known as a sole-proprietor to the IRS, and you operate your business expenses with your Employee Identification Number (EIN).

By operating under that EIN number, you insulate yourself from personal liability. You can still potentially be sued, but they cannot come after your personal assets like your car or your house when that distinction is in place.

Research was conducted, and it found people who transitioned from regular work to self-employment experienced a healthy gain in both mental and physical health.

Business ownership is an opportunity to develop your career in a way beyond traditional norms and standards. Moreover, it can provide extreme flexibility in your schedule, coupled with an unlimited earning potential.

As a business owner the tax advantages increase significantly. We touch on several pandemic-related examples where small business owners received tax benefits, as well as personal ways we use tax advantages to our benefit with our consultant business.

To truly take advantage of your standing as a self-employed person, whether that be for tax reasons or for risk protection, becoming a business owner has major benefits.

S04 Episode 01: Self-Employed Work

Tue, 28 Mar 2023 05:00:00 -0700

We are kicking off season four of The Business ATvantage Podcast. This season, we will discuss the transition from self-employment to business ownership.

In this episode specifically, we will define what it means to be an Independent Contractor, as well addressing the liabilities, legalities, and benefits of self-employed work as a health care professional.

Liabilities and Legalities of Working as an AT Independent Contractor:

Must Have Insurance: You must have insurance as a self-employed individual. At minimum, you must be identified as a part-time, self-employed person. If you don’t have that designation, you are practicing uninsured.
Standing Orders: The physician you work under must acknowledge you do self-employed work, because it may change their liability associated with overseeing you.
State Practice Act and Concussion Laws: Make sure the population you are working with is permissible under state law, and that you have reviewed the concussion laws for that population. In some states, there is a difference between youth sport concussion laws and high school laws. It’s important be aware of these distinctions, and which population you are serving.
Get Everything in Writing: At minimum, you need to have an email with bullet points listing out what is expected, such as payment terms, a scope of work, supplies provided etc. This should all be in place prior to working.
Have Documentation: Have a form of documentation to notate what you see and touch while working in the event you are asked for records.

Benefits of Working as an AT Independent Contractor:

Tax Benefits: The opportunity to write off everyday expenses as a part of the cost of doing business.
Diversified Resume: Growing your network of clients and skillset.
Hedge Against Economic Turmoil: Having the opportunity to pivot based on your individual circumstances, or the world around you.
Flexibility: Take the shifts you’d like, live a life that provides maximum freedom and flexibility for yourself and family.
Upward Mobility: Name your rate, work where and when you want, not capped on your earning potential.

E-book Referenced in Episode:

Principles of Per Diem Liabilities and Legalities Ebook

NATA2019 Interviews: Tory Lindley

Mon, 30 Dec 2019 23:00:00 -0700

This bonus episode features Alisha's NATA 2019 interview with NATA President and Director of Sports Medicine at Northwestern University, Tory Lindley. Their discussion centers around self-advocacy as a professional, the NATA initiative "Own Your Impact", and how his presidency has gone thus far. Music by Mr. Logistix (@buuk_werm).

NATA2019 Interviews: Kevin King

Mon, 23 Dec 2019 14:00:00 -0700

This bonus episode features Alisha's NATA 2019 interview with Carolina Panthers Athletic Trainer, Kevin King. Their conversation focused on volunteerism at the state level, how his involvement has changed the trajectory of his career, why he recommends getting involved, and his role as an AT in the NFL. Music by Mr. Logistix (@buuk_werm).

NATA2019 Interviews: David Gallegos

Mon, 16 Dec 2019 15:00:00 -0700

This bonus episode features Alisha's NATA 2019 interview with David Gallegos. David sits on the NATA Board of Directors for District 7 and is Deputy CEO of FYZICAL Therapy & Balance Centers in Las Cruces, New Mexico. Their conversation focuses on COPA being transitioned from a committee to a council, the history and origin of COPA, who the committee is seeking to represent in the NATA membership, and the future of the council. Music by Mr. Logistix (@buuk_werm).

NATA2019 Interviews: Sue Falsone

Mon, 09 Dec 2019 14:00:00 -0700

This bonus episode features Alisha's NATA 2019 interview with the legendary, Sue Falsone. Sue holds the distinction of being the first female head athletic trainer in any of the four major sports in the United States. She is the owner and founder of Structure & Function Education, a company dedicated to educating healthcare professionals in dry needling. Their conversation surrounds how to work in a multidisciplinary setting, being female business owners, and blazing a trail in the profession. Music by Mr. Logistix (@buuk_werm).

S03 Episode 10: Misconduct Part II

Thu, 05 Dec 2019 14:00:00 -0700

This podcast will be an opportunity for interdisciplinary learning between athletic trainers, an attorney, and the legal intersection of various topics. This episode continues the conversation on Misconduct from Part I. Music by Mr. Logistix (@buuk_werm).

You can listen and earn free CEUs at atvantageacademy.com

Disclaimer:

Because the information discussed and provided in the accompanying podcasts is prepared for a general audience, without investigation into the facts of each particular case, it is not legal advice: Tammi Gaw does not have a lawyer-client relationship with any listeners. The thoughts and commentary about the law contained on this podcast is provided as a service to the community, and does not constitute solicitation or provision of legal advice.

S03 Episode 09: Misconduct Part I

Thu, 24 Oct 2019 13:00:00 -0700

This podcast will be an opportunity for interdisciplinary learning between athletic trainers, an attorney, and the legal intersection of various topics. This episode focuses on a topic that has stolen headlines but is difficult to discuss. Misconduct of all types, though specifically sexual, has been a problem for a long time. We discuss why and how it has gotten to this place. Music by Mr. Logistix (@buuk_werm).

You can listen and earn free CEUs at atvantageacademy.com

Disclaimer:

NATA2019 Interviews: Erin Hassler

Thu, 17 Oct 2019 13:00:00 -0700

With a focus on Accountability this month, we decided to release Alisha's conversation with Erin Hassler from NATA 2019. Erin is a woman who has held herself accountable her entire life, despite the adversity that has come her way. That experience has her in a position to mentor and hold others accountable too. Music by Mr. Logistix (@buuk_werm).

NATA2019 Interviews: Kent Games

Thu, 12 Sep 2019 16:00:00 -0700

As we focus on Joy this month, we felt it was a great opportunity to release Alisha's conversation with Indiana State University Associate Professor Kent Games at NATA 2019. He is an Athletic Training colleague who is a consistent contributor to dialogue around the topics of joy and fulfillment. In this discussion, they cover finding your why, focusing on mindset and selfcare, whilst challenging the status quo. Music by Mr. Logistix (@buuk_werm).

S03 Special Episode: Unionization of Players

Thu, 15 Aug 2019 15:00:00 -0700

Back in February, there was an article released by the Washington Post that explained that the state of Maryland has proposed a bill that would give athletes the right to unionize and collectively bargain over issues related to health and safety, as well as compensation. This was as a result of the death of Jordan McNair.

This is not only relevant to our previous bonus episode on the Maryland case itself, but it also is an area of expertise for Tammi Gaw MS ATC Esq. in her practice of law. We thought it would be advantageous to discuss the details of unionization and what it means for players to form a union and how it may impact the Athletic Trainer's work with them. Tammi has been gracious enough to share some serious insight and wisdom on this topic. As a result, we should all be more well informed and be able to speak to the subject more intelligently as things progress. Music by Mr. Logistix (@buuk_werm).

Disclaimer:

S03 Episode 08: Negligence Part II

Thu, 30 May 2019 15:00:00 -0700

This podcast will be an opportunity for interdisciplinary learning between athletic trainers, an attorney, and the legal intersection of various topics. This episode makes a transition in the season where we begin discussing specific legal topics, as opposed to situations. The topic of negligence permeates all spaces and can be found in potentially every action we take as a professional. This second part will focus on case studies and application to practice for the athletic trainer. Music by Mr. Logistix (@buuk_werm).

You can listen and earn free CEUs at atvantageacademy.com

Disclaimer:

S03 Episode 07: Negligence Part I

Thu, 25 Apr 2019 15:00:00 -0700

This podcast will be an opportunity for interdisciplinary learning between athletic trainers, an attorney, and the legal intersection of various topics. This episode makes a transition in the season where we begin discussing specific legal topics, as opposed to situations. The topic of negligence permeates all spaces and can be found in potentially every action we take as a professional. This first part will focus on understanding negligence and its application in the Athletic Training profession. Music by Mr. Logistix (@buuk_werm).

You can listen and earn free CEUs at atvantageacademy.com

Disclaimer:

S03 Episode 06: Preventable Conditions Part II

Thu, 28 Feb 2019 15:00:00 -0700

This podcast will be an opportunity for interdisciplinary learning between athletic trainers, an attorney, and the legal intersection of various topics. This episode will continue the discussion surrounding the duty of an athletic trainer in regards to preventable conditions, specifically identifying heat illness & rhabdomyolysis as potential situations. Music by Mr. Logistix (@buuk_werm).

You can listen and earn free CEUs at atvantageacademy.com

Disclaimer:

S03 Episode 05: Preventable Conditions Part I

Thu, 31 Jan 2019 16:00:00 -0700

This podcast will be an opportunity for interdisciplinary learning between athletic trainers, an attorney, and the legal intersection of various topics. This episode will focus on the topic of preventable conditions and acknowledging the importance of preventing situations while providing advocacy for oneself and those who may be involved in a potentially dangerous situation. Music by Mr. Logistix (@buuk_werm).

You can listen and earn free CEUs at atvantageacademy.com

Disclaimer:

S03 Episode 04: Pre-Existing Conditions Part II

Thu, 29 Nov 2018 16:00:00 -0700

This podcast will be an opportunity for interdisciplinary learning between athletic trainers, an attorney, and the legal intersection of various topics. This episode will continue the conversation surrounding how pre-existing conditions in athletes impact liability for athletic trainers. This episode focuses on laws & ethics and various circumstances the Athletic Trainer should consider regarding pre-existing conditions. Music by Mr. Logistix (@buuk_werm).

You can listen and earn free CEUs at atvantageacademy.com

Disclaimer:

S03 Episode 03: Pre-Existing Conditions Part I

Thu, 25 Oct 2018 16:00:00 -0700

This podcast will be an opportunity for interdisciplinary learning between athletic trainers, an attorney, and the legal intersection of various topics. This episode will be part one of a conversation surrounding how pre-existing conditions in athletes impact liability for athletic trainers. The conversation focuses on Sudden Cardiac Arrest & Sickle Cell. Music by Mr. Logistix (@buuk_werm).

You can listen and earn free CEUs at atvantageacademy.com

Disclaimer:

S03 Special Episode: Maryland Case

Thu, 13 Sep 2018 16:00:00 -0700

This special episode's discussion revolves around the details surrounding the death, investigation, and pending legal action of University of Maryland student athlete Jordan McNair. In the dialogue, Alisha & Tammi cover how tangible practices can be put into place for the athletic trainer, in an effort to avoid situations like this from occurring at their place of practice. How the culture of athletics has allowed for these type of incidents to occur and how changes can be made moving forward will also be discussed. Music by Mr. Logistix (@buuk_werm).

Disclaimer:
Because the information discussed and provided in the accompanying podcasts is prepared for a general audience, without investigation into the facts of each particular case, it is not legal advice: Tammi Gaw does not have a lawyer-client relationship with any listeners. The thoughts and commentary about the law contained on this podcast is provided as a service to the community, and does not constitute solicitation or provision of legal advice.

S03 Episode 02: Concussion Part II

Thu, 30 Aug 2018 15:00:00 -0700

This podcast will be an opportunity for interdisciplinary learning between athletic trainers and the legal intersection of various topics. This episode will be part two of a conversation around concussions. We discuss the ever changing environment of concussions, as well as state and legal affairs surrounding them. Music by Mr. Logistix (@buuk_werm).

You can listen and earn free CEUs at atvantageacademy.com

Disclaimer:

S03 Episode 01: Concussion Part I

Thu, 26 Jul 2018 13:00:00 -0700

This podcast will be an opportunity for interdisciplinary learning between athletic trainers and the legal intersection of various topics. This episode will be part one of a conversation around concussions. We discuss the ever changing environment of concussions, as well as state and legal affairs surrounding them. Music by Mr. Logistix (@buuk_werm).

You can listen and earn free CEUs at atvantageacademy.com

Disclaimer:

S02 Episode 10: Nontraditional Settings

Thu, 05 Oct 2017 15:00:00 -0700

This podcast will be an opportunity for interdisciplinary learning between athletic trainers and basic business topics. In this particular episode, we will discuss the application of various business ideas in the development of non-traditional models of athletic training. This episode will be a culmination of the previous nine, to demonstrate the utilization of these skills in a myriad of settings. Music by Mr. Logistix (@buuk_werm).

You can listen and earn free CEUs at atvantageacademy.com

Special Edition – NATA Presidential Candidate Kathy Dieringer

Thu, 24 Aug 2017 15:00:00 -0700

With about a week remaining before we vote to elect a new NATA President, we thought it would be a great opportunity to share our live interview with NATA Presidential Candidate Kathy Dieringer from the 2017 NATA Symposium in Houston. Remember to cast your vote on September 1, 2017 regardless of the candidate you support! Music by Mr. Logistix (@buuk_werm).

You can listen and earn free CEUs at https://theatvantage.com/ceu. Sign up, listen, enroll, learn and earn.

S02 Episode 09: Risk & Liability

Thu, 06 Jul 2017 15:00:00 -0700

This podcast will be an opportunity for interdisciplinary learning between athletic trainers and basic business topics. In this particular episode, we will discuss how to minimize professional risk by recognizing how to protect ourselves both legally and ethically and how to determine appropriate measures to reduce liability. Music by Mr. Logistix (@buuk_werm).

You can listen and earn free CEUs at atvantageacademy.com

S02 Episode 08: Organization

Thu, 01 Jun 2017 15:00:00 -0700

This podcast will be an opportunity for interdisciplinary learning between athletic trainers and basic business topics. In this particular episode, we will discuss the relevance of organization to professional advancement, relate back to previous topics such as branding, negotiation, and networking, while providing tools for immediate implementation. Music by Mr. Logistix (@buuk_werm).

You can listen and earn free CEUs at atvantageacademy.com

S02 Episode 07: Personal Finances

Thu, 27 Apr 2017 15:53:00 -0700

This podcast will be an opportunity for interdisciplinary learning between athletic trainers and basic business topics. In this episode, we will discuss personal finances, why they are important and how to grow your financial literacy. Music by Mr. Logistix (@buuk_werm).

You can listen and earn free CEUs at atvantageacademy.com

S02 Episode 06: Networking

Thu, 30 Mar 2017 15:00:00 -0700

This podcast will be an opportunity for interdisciplinary learning between athletic trainers and basic business topics. In this particular episode, we will dispel myths about networking, examine it's essential role in our professional careers, identify the three main types, and understand how an emphasis on external stakeholders strengthens our profession. Music by Mr. Logistix (@buuk_werm).

You can listen and earn free CEUs at atvantageacademy.com

S02 Episode 05: Contract Work

Thu, 23 Feb 2017 15:00:00 -0700

This podcast will be an opportunity for interdisciplinary learning between athletic trainers and basic business topics. In this particular episode, we will demonstrate the value of contract work to our profession, how to reduce risk associated with working as a contractor, and understanding the responsibility one has in representing themselves independently. Music by Mr. Logistix (@buuk_werm).

You can listen and earn free CEUs at https://theatvantage.com/ceu. Sign up, listen, enroll, learn and earn.

S02 Episode 04: Negotiation

Thu, 26 Jan 2017 15:00:00 -0700

This podcast will be an opportunity for interdisciplinary learning between athletic trainers and basic business topics. In this particular episode, we will examine how to negotiate on your own behalf, understand the implications of negotiation for our profession, and identifying resources to increase your negotiating power. Music by Mr. Logistix (@buuk_werm).

You can listen and earn free CEUs at atvantageacademy.com

S02 Episode 03: Branding & Marketing

Thu, 05 Jan 2017 15:00:00 -0700

This podcast will be an opportunity for interdisciplinary learning between athletic trainers and basic business topics. In this particular episode, we will examine branding & marketing in their utilization for various athletic training settings and how to develop a personal brand that markets your unique way of practicing. Music by Mr. Logistix (@buuk_werm).

You can listen and earn free CEUs at atvantageacademy.com

S02 Episode 02: Critical Thinking

Thu, 15 Dec 2016 14:00:00 -0700

This podcast will be an opportunity for interdisciplinary learning between athletic trainers and basic business topics. In this particular episode, we will examine critical thinking and how adopting open minded and objective thinking patterns can advance an athletic trainer personally and professionally.

You can listen and earn free CEUs at atvantageacademy.com

S02 Episode 01: Fulfillment

Thu, 01 Dec 2016 14:00:00 -0700

Welcome to Season 2 of The Business ATvantage! This podcast will be an opportunity for interdisciplinary learning between athletic trainers and basic business topics. In our first episode back, we will look at Fulfillment and how it relates to the athletic training profession. Music by Mr. Logistix (@buuk_werm).

You can listen and earn free CEUs at atvantageacademy.com

The Business ATvantage Season 2 Preview

Thu, 17 Nov 2016 14:00:46 -0700

A new season of The Business ATvantage is upon us, but now it is time to listen and earn! Check out the Season 2 Preview to find out what we have in store. Music by Mr. Logistix (@buuk_werm).

S01 Episode 20: Recap

Tue, 12 Jul 2016 14:00:00 -0700

In Episode 20 we've got news and updates for you, along with a recap of some of the top episodes thus far. Music by Mr. Logistix (@buuk_werm).

S01 Episode 19: Implementing a Business Plan

Tue, 28 Jun 2016 14:00:00 -0700

Episode 19 concludes our four part series on Developing a Business Idea. Now that you have developed your idea, examined its business viability and created a business plan, you are now ready to implement it. This episode covers that process and provides tips to help you along the way! Music by Mr. Logistix (@buuk_werm).

S01 Episode 18: The Business Plan

Tue, 14 Jun 2016 14:00:00 -0700

Episode 18 is the third episode in our four part series on Developing a Business Idea and focuses on the business plan itself. We break down tools and resources to help you take on this difficult but important task and share personal experiences as well. Music by Mr. Logistix (@buuk_werm).

S01 Episode 17: Business Planning

Tue, 31 May 2016 14:00:00 -0700

Episode 17 is part two of our four part series on developing a business plan. Today we're taking your idea from episode 16 and determining its true viability in the market with a discussion on business planning. Music by Mr. Logistix (@buuk_werm).

S01 Episode 16: Developing An Idea

Tue, 17 May 2016 14:00:00 -0700

Do you have an idea that would help make your job easier or would benefit the athletic training community? Listen to Episode 16 as we kick off a 4 episode series on creating a business plan with a discussion on developing your idea. Music by Mr. Logistix (@buuk_werm).

S01 Episode 15: Case Study – Robert

Tue, 03 May 2016 14:00:00 -0700

In our 15th episode, we look at a "Case Study" in which we speak to athletic trainer Robert Kirkland and discuss his unique experience working with the parkour and tempest free running community! Music by Mr. Logistix (@buuk_werm).

S01 Episode 14: Marketing

Tue, 19 Apr 2016 14:00:00 -0700

Last episode we looked at cultivating your own brand. In Episode 14 we're discussing how to promote that brand and utilize marketing to enhance your identity and your relationships. Music by Mr. Logistix (@buuk_werm).

S01 Episode 13: Branding

Tue, 05 Apr 2016 14:00:00 -0700

How does branding affect you personally and professionally? How can you use it to help advance the profession? In Episode 13 we answer these questions and look at NATA's branding efforts. Music by Mr. Logistix (@buuk_werm).

S01 Episode 12: Taxes

Tue, 22 Mar 2016 14:00:00 -0700

Taxes: we don't really like them, but we all have to pay them. Episode 12 we try to make them a little easier to comprehend and hopefully you'll owe a little less in the end. Music by Mr. Logistix (@buuk_werm).

S01 Episode 11: National Athletic Training Month

Tue, 08 Mar 2016 14:00:00 -0700

The first episode in March focuses on National Athletic Training Month. Why does it exist? What can each of us do? Why should we do it? Also, a look at two popular campaigns outside of athletic training. Music by Mr. Logistix (@buuk_werm).

S01 Episode 10: Case Study – Kelly

Tue, 23 Feb 2016 16:23:00 -0700

For our 10th episode we look at a "Case Study" in which we speak to The Biggest Loser and Universal Studios athletic trainer Kelly Hudson about her unique experience within the performing arts. Music by Mr. Logistix (@buuk_werm).

S01 Episode 09: The Meaning of Work

Tue, 09 Feb 2016 14:00:00 -0700

Why do you work? Is your work your passion? Is your work fulfilling? This episode revolves around the question Why Do We Work? Inspired by a TED Talk, we look at the history of work and discuss how that relates to the world of Athletic Training. Music by Mr. Logistix (@buuk_werm).

S01 Episode 08: Hiring & Firing

Tue, 26 Jan 2016 14:00:00 -0700

This episode we take a look at both sides of hiring and firing. What to look for or ask when going through the hiring process. How being fired can be used as an opportunity for feedback. Plus a few tips to make important career decisions. Music by Mr. Logistix (@buuk_werm).

S01 Episode 07: Professional Etiquette

Tue, 12 Jan 2016 14:00:00 -0700

From emails, to phone calls, to social media and attire, this episode we look at professional etiquette and how it applies to Athletic Training. There are many perspectives on the topic, we analyze whether we can come to a foundational agreement amongst ATs. Music by Mr. Logistix (@buuk_werm).

S01 Episode 06: Negotiation

Tue, 29 Dec 2015 14:00:00 -0700

Who are the best negotiators and how they able to get precisely what they want. What resources are currently available to athletic trainers and what can they do to help themselves at the negotiation table. Music by Mr. Logistix (@buuk_werm).

S01 Episode 05: Case Study – Holly

Tue, 15 Dec 2015 16:24:00 -0700

This week we switch things up and look at a "Case Study" in which we speak to CBU Athletic Training graduate Holly Hartley about her unique experience with the Pacific Crest Drum & Bugle Corp. Music by Mr. Logistix (@buuk_werm).

S01 Episode 04: Travel

Tue, 01 Dec 2015 07:12:00 -0700

What travel opportunities are available within the Athletic Training profession. Tips on how to find them, what to do while on one and what to do once you've come home. Plus, some AT hacks to take full ATvantage of travel opportunities. Music by Mr. Logistix (@buuk_werm).

S01 Episode 03: Management

Tue, 17 Nov 2015 18:00:00 -0700

How we are all managers and why management is so important. Why empathy, compromise and fairness are essential management attributes. Music by Mr. Logistix (@buuk_werm).

S01 Episode 02: Business in Athletic Training

Tue, 03 Nov 2015 18:00:00 -0700

Why the importance of Business is often overlooked by Athletic Trainers and why it should no longer be, a conversation with NATA President Scott Sailor, and how Steve Jobs can help in Athletic Training. Music by Mr. Logistix (www.soundcloud.com/buuk_werm).

S01 Episode 01: Introduction

Tue, 20 Oct 2015 19:35:00 -0700

Who are we, what is this podcast, what are we about and how does it benefit you? We address these questions and more on this introduction episode of The Business ATvantage. Music by Mr. Logistix (www.soundcloud.com/buuk_werm).