The Business Boom Podcast

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Episode 17: Turn Your Hobby into an Explosive Legacy

Wed, 22 Oct 2025 07:00:00 -0600

It’s time to turn your passion into profit- with this week’s episode! We’ve got Rachel Miller, founder of Journey Back Quilts, who transformed her lifelong quilting hobby into a thriving business since 2017. Imagine taking your own hobby—whether it’s crafting, cooking, or something unique—and building it into a booming venture like Rachel did with her creative classes and evergreen courses. These income streams, fueled by her purpose, prove your passion can pay off big!

In this episode, Rachel shares her secrets to success:

Embrace Consistency: Keep showing up, even in small steps.
Work from Rest: Balance effort with peace for sustainable growth.
Listen to the Lord’s Leading: Trust your intuition and faith.
Be Faithful in Little Things: Every effort builds your foundation.
Don’t Despise Small Beginnings: Start where you are—your boom is coming!

Ready to ignite your entrepreneurial fire? Tune in to learn how Rachel’s journey can inspire YOUR hobby to become a thriving business. Make sure to follow Rachel at @journeybackquilts— now go stitch your dreams into reality!

Episode 16: Search Engine Optimization(SEO) Power Moves for 2025 and Beyond

Wed, 01 Oct 2025 07:00:00 -0600

Join host Kendra Noel and Zoe Ashbridge, a global-cycling SEO guru, for an electrifying dive into SEO strategies! Zoe, who freelanced while biking the world, returns to unpack how to dominate online visibility and AI searches through SEO strategies.

🔥 Highlight Reels:

SEO Basics Unleashed: Learn what SEO is and why it’s your key to ranking on Google and AI tools like Chat GPT—perfect for business owners aiming to be found!
AI Search Surge: Discover why AI search (3% now, potentially overtaking by 2028) matters, with tips to future-proof your strategy.
Content is King: Your website needs content, not just descriptions, to help establish authority.
Beyond Websites: Find out how Google reviews, third-party mentions, and social buzz (like LinkedIn) amplify your presence.
Website Wisdom: Master structured headings, bullet points, and EEAT (Experience, Expertise, Authority, Trust) to boost credibility and rankings.

💡 Connect with Zoe Ashbridge on LinkedIn or tune into Forank Marketing on Spotify/Apple. Subscribe, share, and let’s keep the boom going!

Episode 15: Old School Marketing Tactics That Still Pack A Powerful Punch

Thu, 18 Sep 2025 07:00:00 -0600

Host Kendra Noel lights up Episode 15 with a solo exploration of timeless marketing tactics! While digital marketing is only 30 years old—starting with banner ads in 1994—pre-digital strategies have fueled business booms for decades. Perfect for entrepreneurs, this episode blends nostalgia with actionable growth hacks.

🔥 Highlight Reels:

Face-to-Face Networking: Kendra shares her love for local events and hosting lunch-and-learn series—real connections lead to follow-up emails and referrals, outshining digital chats!
Google Business Profile (Yellow Pages Reimagined): Update this free tool with posts and images to boost visibility—unlike costly Yellow Page ads, it’s a modern twist with big impact.
Community Sponsorships: Sponsor local sports teams or events—85% of consumers favor community-supporting brands (Nielsen), like Kendra’s choice of a mid-range home improvement service tied to her daughter’s volleyball team.
Word-of-Mouth with a Digital Edge: Referrals still drive business, but in 2025, a solid online presence seals the deal—blend the old with the new for maximum trust!

💡 Missed Episode 14 with Roy Korski? Catch his trade show and promotional product tips! Subscribe, review, or share—let’s keep your business booming with these classic sparks!

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Brand Blastoff: How OTB Turns Promotional Products Into Your Profit

Wed, 10 Sep 2025 07:00:00 -0600

Host Kendra Noel welcomes Roy Kowarski, founder of Out There Branding (OTB), based in Sydney, Australia. Roy, nick named the “promotional product disruptor,” shares his journey from working with Mastercard, Google, and Pepsi to empowering small businesses with branding magic.

🔥 Highlight Reels:

Trade Show Mastery: Roy’s tiered merch strategy—brand awareness ($3-$5 ), prequalification merch ($10-$12), and appreciation gifts ($30-$40)—maximizes ROI by targeting the right audience at events.
Standout Booths: Keep it simple—use vibrant, clear spuds banners (portable, professional, double-sided) and add fun competitions (e.g., Jenga or jelly bean guesses) to lower resistance and spark conversations.
Travel-Smart Tips: For solo exhibitors, pack a banner, lightweight merch, and a game—all under 6-7 kg for easy air travel and booth setup.
Relationship Building: Lead with “What can I do to help you?” and “Tell me more” to build trust. Roy’s marathon approach encourages taking time to deepen relationships. No zero to hero attitude.
Budget Basics: Start with a budget—split it between digital marketing and brand awareness merch to boost visibility for small businesses scaling up.

💡 Follow Roy on LinkedIn @RoyKowarski or visit outtherebranding.com for his monthly newsletter and branding tips. Truth Bomb: “Lead with giving— that warm fuzzy feeling is the secret to success.”

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Episode 13: Explosive Boss Babe Secrets: Spark Your Confidence

Wed, 27 Aug 2025 07:00:00 -0600

Host Kendra Noel brings a Boss Babe twist to Episode 13, featuring Helen Edwards—author of Nothing Sexier Than Freedom, podcast host, and women’s confidence coach. A Wyoming Women’s Network connection, Helen shares her journey, what it taught her about supporting other women, and why surrounding yourself with successful women is important.

🔥 Highlight Reels:

Energy Shifts: Helen ditched a draining business and stepped back temporarily from her podcast, creating space for new opportunities, which allowed her to focus on health.
Empowering Women: Surround yourself with growth-minded women, refer freely, and build a support network like Helen’s.
Memoir as Legacy: Her first book was a look at Helen at 35. The sequel (working title: What’s Sexier Than Freedom) will update with Helen's outlook from 45 and reflect her evolving story for future generations.
Invest in Help: Hiring a book coach has gotten her back on track to have her sequel ready by the end of the year. Leadership means knowing when to ask for support.

💡 Find Helen on Instagram/TikTok @HelOfAJourney or Google “Helen Edwards, author of Nothing Sexier Than Freedom” (available on Amazon, Barnes & Noble, and Wind City Books). Catch Sexy Freedom Media Podcast or Your Morning Sauce on all podcast platforms.

Kendra is looking for reviews of The Business Boom Podcast for a chance to win a T-shirt. Connect with me:

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Episode 12 Grow Your Brand Fast with This Dynamite UGC Hack

Wed, 20 Aug 2025 07:00:00 -0600

Episode 12 starts with a bang, exploring user-generated content (UGC) to skyrocket your brand. Recap last week’s gem with Americo DaCosta—his live streaming insights boosted engagement from 6.5% (static posts) to 41%!

🔥 Highlight Reels:

UGC Defined: Content by your audience builds trust—INC Magazine notes, “More than 50% of Fortune 500 companies use co-creation; no business is too small. Listen to feedback via contests or social media.”
Explosive Examples: GoPro’s #GoProChallenge racked up millions of user videos, turning buyers into advocates. Starbucks’ #RedCupContest sparked 190,000+ posts with seasonal cup pics. A pizzeria’s character-cutout boxes and Kendra’s Sticker Mule unboxing video tagged @StickerMule show small-scale UGC wins!
Your UGC Move: Kendra’s review-for-t-shirt campaign and past listener question submissions fuel a cycle of positive posts—pure win-win!
Get Started: Try hashtag campaigns or offer behind-the-scenes access with low-barrier incentives to turn clients into cheerleaders.

💡 Next week, meet Helen Edwards, author of Nothing Sexier than Freedom and host of Sexy Freedom Media, diving into her boss babe mindset. Subscribe, review, or share—let’s keep the boom growing!

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Episode 11: Ignite the Stage - Unlock Your Live Booming Blueprint

Wed, 13 Aug 2025 07:00:00 -0600

🎙️ Host Kendra Noel welcomes Americo Da Costa, founder of Journey Logic, to Episode 11 of The Business Boom Podcast! Americo, is a strategic coach and multi-streaming visionary, who transforms how businesses are seen, heard, and remembered while boosting ROI. He has helped many launch shows of their own, including setting up this podcast as a live show!

🔥 Highlight Reels:

Live Event Power: Americo reveals why live virtual events beat written content—65% retention vs. 10% for text, with 41% engagement on video vs. 6.5% for static image posts!
Pivot to Success: After LinkedIn® axed audio rooms in 2024, Americo adapted with Restream, turning panic into opportunity and helping clients shine.
Missed Opportunities: Don’t shy away—record practice sessions, multi-stream to widen reach (e.g., LinkedIn® + YouTube, and other platforms), and nurture your audience with personalized invites.
Interactive Magic: Use polls, DMs for pre-event questions, and sound effects to make stages memorable—plus, turn audience feedback into user-generated content gold!
Truth Bomb: Butterflies before going live? Normal! Click that button, believe in yourself, and watch your presence soar.

💡 Follow Americo on LinkedIn (@AmericoDaCosta) or visit journeylogic.ca for a free checklist to prep for your live debut. Subscribe, review, or share—let’s keep the boom growing!

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Episode 10: Sparking Success: Lay the Best Foundation for a Business Boom

Wed, 06 Aug 2025 07:00:00 -0600

Celebrate with host Kendra Noel as The Business Boom Podcast hits Episode 10—a huge win, with over 70% of podcasts fizzling out before this mark! This solo episode ignites the power of persistence, laying the groundwork for explosive growth, even amidst early struggles.

🔥 Highlight Reels:

Milestone Magic: Acknowledge 10 weeks of grit—proof you’re building something massive, even if it’s not chart-topping yet!
Overcoming Obstacles: Kendra shares battling sickness for 9 weeks to keep recording—mirroring business hurdles like competition and cash flow. Persistence beats all!
Small Starts, Big Wins: Success grows from humble beginnings—every episode brings you closer to your boom!
Stay the Course: Don’t quit—years of effort can turn into profit and traction, just keep pushing!

💡 Next week, meet Americo Da Costa, who boosts ROI with virtual event coaching—Kendra’s already benefiting from his live stream setup! Subscribe, share, and let’s build something awesome together!

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Episode 9: Explosive Influence - Industry Domination Secrets

Wed, 30 Jul 2025 07:00:00 -0600

Join host Kendra Noel and Tracie Calkin, a dynamic realtor and broker of Platinum Properties of Casper, WY, for an electrifying LIVE session! With 11 years in real estate and a passion for community, Tracie shares how she thrives as an entrepreneur on steroids, juggling countless hats from the small, non-glamorous tasks to closing deals.

🔥 Highlight Reels:

Visualization: Tracie’s trick of setting goals as screensavers turned Kendra’s 7/10 vision board dreams into reality—time for a fresh board! Tracie scored her dream cabin this way—will your next big win be on your screen?
Staying Top of Mind: In a saturated market with 400+ realtors, Tracie's pop-bys and gratitude cards keep her unforgettable. Her pop-up parties—like pint-and-pie events at local breweries—boost community love!
Community Power: Serving on a local non-profit board and volunteering connects Tracy with diverse faces, proving people-first leadership wins.
Relational Wins: Ditch transactional vibes—Tracy’s friendships with clients lead to repeat business and referrals, even across generations!
Raving Fans: A simple call to check in created lifelong advocates—be the raving fan for others, and watch the reciprocity explode!
Commercial Insight: Trending back to offices? Tracy says commercial deals are all about numbers and frontage locations.

💡 Follow Tracy on Facebook/Instagram/LinkedIn (@TracieCalkin) for her hilarious Funny Fridays (toilet fishbowls, anyone?). Catch replays and subscribe—let’s light up your business growth!

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Episode 8: Spark Your Strategy: Listener Questions Ignite Success!

Wed, 23 Jul 2025 07:00:00 -0600

Host Kendra Noel dives into a fresh format, answering voicemails from listeners. Hear Kathy’s question on building nonprofit brand recognition with reels and strategy tips, plus a caller’s query about hiring Kendra’s digital marketing expertise—yes, you can! Get a free assessment at boomtagmedia.com.

🔥 What’s Inside:

Recap of Trapper Searles’ raw trauma-to-resilience story from Episode 7 (book out late July 2025 go to trappersearles.com for more info).
Nonprofit branding: Leverage tone, message, and reels over static posts; add donation links and ManyChat automation.
Digital marketing services: Learn how Kendra implements tailored strategies.

Subscribe, review, or share with an entrepreneur friend. Next week, realtor Tracy Calkin shares business ownership insights and brand authenticity tips.

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Episode 7: Booming Resilience - Turning Trauma Into Explosive Fuel

Wed, 16 Jul 2025 07:00:00 -0600

Welcome to Episode 7 of The Business Boom! Listen as Trapper Searles, a Life Energy Coach and author of the upcoming I Survived Suicide by Killing Myself. He shares his raw, real story with us in this thought-provoking episode. Trapper’s journey—from scaling a top garage door company in Denver to surviving personal trauma, including a suicide attempt and his wife’s life-altering brain injury. He is a testament to resilience, blending 20+ years of business savvy with a pivot to help others heal and thrive.

🔥 What’s Inside:

Trauma to Triumph: Hear how Trapper turned pain into purpose after a life-ending attempt.
Business Pivot: Learn how he exited his thriving company and launched into coaching, offering 90-day mindset programs and business scaling advice.
Kindness Matters Movement: Discover Trapper’s advocacy for kindness, building a connected TikTok community.
New Book Drop: Get the scoop on I Survived Suicide by Killing Myself, releasing late July 2025 on Amazon (Kindle, paperback, hardback, and audiobook).
Live Insights: Engage with live comments on supporting mental health in high-pressure entrepreneurial environments.

💡 Connect with Trapper at trappersearles.com or @trappersearles on all socials. Catch him on his podcast tour! Tune in—let’s turn your trauma into fuel!

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Episode 6: Mid-Year Marketing Explosion* Reset and Dominate 2025!

Wed, 09 Jul 2025 07:00:00 -0600

It’s official—2025 is halfway done, and that brings us to a turning point! Listen as we reflect on what mid-year means for your marketing goals. With quotes from C.S. Lewis (“You can’t go back and change the beginning, but you can start where you are and change the ending”) and an inspiring Pinterest gem (“Make the second half the best yet!”), we set the stage for action.

Deep dive into the 2025 Mid-Year Marketing Checklist:
Review 2025 Marketing Goals: Revisit your ambitious New Year targets—compare progress, spot what’s working or floundering, and decide if pivots or new strategies are needed.
Analyze Analytics: Dig into platform performance—identify top-performing channels (e.g., Instagram’s algorithm shifts) and ditch underperforming post types to optimize your efforts.
Evaluate Brand Consistency: Check if your brand’s look, feel, and posting schedule are recognizable and predictable across platforms for maximum impact.
Check Competitors: Analyze 2-3 direct competitors’ online moves (websites, social media) to stay ahead without copying—ensure you’re leading, not lagging.
Follow Up on Leads: Reconnect with interested prospects—remind them mid-year urgency can help them hit their 2025 goals with your support.
Refresh Your Website: Audit for outdated content, and plan a revamp if needed.
Plan Paid Ads: Strategize your ad budget now—direct funds to high-ROI areas before the year-end rush hits.
Why mid-year matters: Pivot strategies and maximize the next six months!

💡 Feeling stuck? Visit boomtagmedia.com to book a consultation or sign up for the checklist delivered to your inbox. Next week, catch Trapper Searles, author and success coach, live on LinkedIn or YouTube!Connect with me:

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Episode 5: 3 Keys to Ignite Your Next Business Boom

Wed, 02 Jul 2025 07:00:00 -0600

In this electrifying episode of The Business Boom Podcast, host Kendra Noel sits down with Matt Dowd, founder of FreeFlow CEO, a Kansas City-based coaching and strategic advising firm. Matt shares his passion for helping entrepreneurs move from stuck and stressed to streamlined and scaling through his powerful 3-part system: Eliminate, Automate, Delegate. Discover how to identify tasks weighing you down, leverage AI and automation tools like Opus Clip and Monday.com to boost efficiency, and delegate effectively to focus on what energizes your business. Matt’s practical insights, drawn from his “dinner table MBA” and years in startups, will spark your growth strategy. Plus, learn about his Business Accelerator program, offering group coaching, done-for-you services, and a 14-day free trial to kickstart your journey!

Key Takeaways

Eliminate: Create a “not-to-do” list to cut tasks that don’t add value and prioritize your superpower as a founder.
Automate: Use tools like CRMs, Monday.com, and Opus Clip to streamline lead nurturing, project management, and content creation.
Delegate: Overcome the emotional hurdle of letting go by using the 10-80-10 principle—start and finish tasks yourself, but let others or AI handle the middle 80%.
Start Small: Begin with simple automations like CRM follow-ups or project management workflows to free up time for growth-focused work.
Mindset Shift: Recognize delegating as a skill and give yourself permission to let others help, even if it’s not “perfect.”

Resources Mentioned

FreeFlow CEO: Visit freeflowceo.ai to book a discovery call or join the Business Accelerator with a 14-day free trial.
FreeFlow Nation on Facebook: Connect with Matt’s community for more insights.
Boom Tag Media Mid-Year Marketing Checklist: Grab your free checklist at boomtagmedia.com to refresh your marketing strategy.

Tune In Next Week

Stay tuned for more explosive strategies to fuel your business growth! Subscribe, leave a review, or share with a fellow entrepreneur to keep the boom going!

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Episode 4: Let's Talk Truth Bombs!

Wed, 25 Jun 2025 07:00:00 -0600

In this short and sweet solo episode of The Business Boom Podcast, we dive into the power of "truth bombs"—bite-sized, impactful marketing insights that spark growth. Inspired by social media content pillar strategy, Kendra shares how she turned weekly truth bombs into a signature feature, now amplified by guest speakers like last week’s podcast producer, Darby Faulkner, who dropped the gem: “Start before you’re ready.” We'll unpack the top 10 favorite truth bombs, focusing on digital marketing strategies like building familiarity, prioritizing social media over business cards, embracing repetition, and creating authentic, original content. Perfect for entrepreneurs looking to ignite their marketing game, this episode is a quick burst of actionable wisdom to fuel your business boom!

Key Takeaways

Start Before You’re Ready: Don’t wait for the perfect moment—dive in, even if you’re scared, to launch your podcast or business.
Familiarity is Key: Repeat your message to connect with your audience and build brand recognition.
Social Media > Business Cards: Use social platforms to stay top of mind and engage with your network.
Be Authentic: Avoid trends that feel phony—original, genuine content drives trust and recognition.
Your Business is a Gift: Reflect on how your work solves problems and serves clients to stay motivated.

Tune In Next Week

Join us for an explosive interview with Matt Doud of Free Flow CEO as we explore smart tech implementation to scale your business!

Subscribe, leave a review, or share with a fellow entrepreneur to keep the boom going!

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Episode 3: Podcasting & Guesting Secrets For Business Growth

Wed, 18 Jun 2025 07:00:00 -0600

Ever wondered if Podcasting is in your future? What’s in it for you you might wonder. Whether you’re thinking about starting a pod of your own, or wanting some guidance on how podcast guesting can grow your business you won’t want to miss this episode of The Business Boom Podcast. We are going to chat live with Podcast Producer, Darby Faulkner, Co-Founder and CEO of Vaden Podcast Services, a dynamite producer and manager for business owners, educators, and thought leaders! We will chat about how podcasts give you long form content and all the repurposing opportunities that come with it, as well as how you can expand your reach and your network through smart collaborations. Watch live to ask your questions - your mic is waiting.

Find Darby on her website: https://vadenpodcastservices.com/

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Episode 2: A Podcast Confession

Wed, 11 Jun 2025 07:00:00 -0600

Welcome

to the first solo shorty episode kickoff, I’m opening up about my longtime

dream of starting a podcast—a calling I felt deep down. After business school,

I turned to podcasts for real, practical insights into running a business, far

beyond what textbooks taught me. As an auditory learner, I discovered a passion

for sharing stories and wisdom from those who’ve built businesses from the

ground up. Join me as I share my “why”—to inspire and equip fellow dreamers and

aspiring entrepreneurs like you with the insights you need to turn your vision

into reality. Get ready for what’s ahead!

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Episode 1: Nailing Your Brand’s Message with Cassidy Handle

Wed, 04 Jun 2025 07:00:00 -0600

Our first guest, Cassidy Handle, is the brand messaging genius behind The Copywriting Mama, who turns words into profit without losing personality. Join us as we dive into why most business owners miss the mark on messaging, the transformations that follow after nailing a killer brand voice. We will dive into how we’ve cheered each other on over the last couple of years, from dreaming big over coffee to starting a Lunch and Learn project together. Cassidy changed how I use Instagram as well as my approach to social media as a whole, and she’ll blow your mind too! Don’t miss this episode for tips to make your audience say “HECK YES!”

You can find and follow Cassidy on Instagram her handle is @thecopywritingmama

Make sure you check out the freebie she mentioned and signup to receive her emails.

As promised here is the Amazon link for the silicone suction phone mount that Cassidy mentions in the episode.

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