This is a Julie K (that's Julie Kucinski) solo episode, pulling together some anecdotal research on semaglutide (aka: Ozempic, Wegovy, GLP-1) My hhypothesis?

This medication could disrupt industries that rely on all things craving. In the women's marketing world that includes not just snacks or booze or chocolate but social shopping, adaptogens, wellness, productivity and maybe ADHD or anxiety meds (BTW - women over 40 are the #1 anxiety med market)

The big question is, what is America's bigger appetite? To be thin and "happy" ? Or novelty, pleasure and hedonism.... ?

Dopamine Nation, we may soon become Sema Nation:

00:00 Introduction to Biz of Women

00:23 Ozempic: What is it, really?

00:37 The Year is 2028-ish.. how may we live?

01:54 The Impact of Ozempic on Consumer Behavior

03:57 How Ozempic Works: The Science Behind It

05:43 Potential Disruptions in Various Industries

07:04 The Effect of Ozempic on Spending and Shopping Behaviors

09:38 Ozempic and the Wellness Industrial Complex

12:23 Ozempic's Potential Impact on Sex and Libido (could go a few ways)

16:45 The Big Question: Can We Break Our Addiction to Addiction?

Disclaimer: I'm no scientist, researcher or scientist. My sources were trade journals, recent journalism, Reddit and X for user reports and early clinical studies.

#ozempic #wellness #marketing #trend #women #lifestylebrands