6499da9b-d5f6-57e1-bb02-6bf70017e49cThu, 20 Aug 2026 06:14:19 +0000Captivate.fmPulsar Studioshttps://artwork.captivate.fm/36c0b857-2301-4c55-bc19-00f5b7c6445b/12.pngPulsar StudiosPulsar StudiosValuations in women's sports have jumped tenfold in five years—and most investors still don't know why. Rising Value tracks the business behind the games: media rights deals, franchise sales, sponsorship math, and the investors getting in early. Each episode follows the money on one league, team, or athlete brand, explaining what it's actually worth, who's buying in, and what's driving the number up or down.https://the-business-of-womens.captivate.fmfalseepisodichttps://feeds.captivate.fm/the-business-of-womens/nopodcastThe Evolution of Women's Sports Investment Strategies2e1bd924-4fc5-40f5-8e15-aca0bf165151Thu, 20 Aug 2026 02:13:43 -040007:19falsefullInvestment strategies in women's sports are evolving rapidly, reflecting broader trends in the financial landscape. This discussion will focus on how investment firms and venture capitalists are adapting their approaches to capitalize on the growing market for women's sports. The hosts will analyze different investment models, from traditional equity stakes in teams to innovative funding for grassroots initiatives and technology platforms. The business host will explore case studies of successful investments that have yielded significant returns, examining the criteria that investors use to evaluate opportunities in this space. Meanwhile, the athlete co-host will share insights from their experiences with investors and how these financial strategies impact the athlete experience and overall growth of women’s sports. Together, they will uncover the implications of these investment shifts for the future of women's sports and what they mean for aspiring athletes and organizations.The Role of Social Media in Athlete Endorsement Strategiesc1ed7d52-ac1c-4837-80cf-914784ac44c7Thu, 13 Aug 2026 02:27:14 -040006:43falsefullSocial media has transformed how athletes engage with fans and brands, creating new opportunities for endorsement deals in women's sports. This discussion examines how female athletes leverage platforms like Instagram and TikTok to build their personal brands and attract sponsorships. The hosts will analyze successful case studies of athletes who have effectively utilized social media to enhance their marketability, exploring the strategies behind their content creation and audience engagement. The business host will delve into the metrics that brands consider when evaluating potential partnerships, including follower demographics and engagement rates. Meanwhile, the athlete co-host will share personal experiences on navigating social media as a professional, discussing the balance between authenticity and commercial interests. Together, they will uncover the implications of social media on the financial landscape of women's sports and how it shapes the future of athlete endorsements.The Untapped Potential of Women's Sports Analytics Platformsc2d5302a-6acf-4942-9f86-840b3535ca49Thu, 06 Aug 2026 02:21:40 -040008:57falsefullAs the landscape of women's sports evolves, so does the importance of data analytics in driving team performance and fan engagement. This discussion focuses on the emerging analytics platforms specifically designed for women's sports, examining how they differ from traditional sports analytics and what unique insights they provide. The hosts will analyze case studies of teams and leagues that have successfully integrated analytics into their operations, exploring the financial implications of these investments. The business host will delve into the technology behind these platforms, the types of data being collected, and how that data translates into actionable strategies for teams. Meanwhile, the co-host will share personal experiences from the field, highlighting how analytics can enhance player development, improve game strategies, and attract sponsorships. Together, they will uncover the broader implications of investing in analytics for the future of women's sports and how it can help close the gap with men's sports in terms of performance and profitability.The Financial Mechanics of Women's Sports Merchandise Sales9b35bc6e-c55e-44b1-859c-5216c96089b1Thu, 30 Jul 2026 15:02:31 -040008:32falsefullMerchandise sales are a crucial revenue stream for women's sports, yet the financial mechanics behind these transactions often go unnoticed. This discussion will unpack how merchandise sales are structured, from pricing strategies to distribution channels, and how they differ from men's sports. The hosts will analyze case studies of successful merchandise campaigns, exploring what drives consumer engagement and loyalty. The business host will delve into data on sales trends, popular products, and the impact of athlete endorsements on merchandise performance. Meanwhile, the co-host will share insights from their experiences with merchandise launches and fan interactions, highlighting the emotional connection fans have with female athletes and teams. Together, they will reveal the broader implications of merchandise sales for the sustainability of women's sports and the potential for growth in this area.The Rise of Women Coaches in Professional Sports Teams45c2462f-9888-496c-b3ed-f0daac60f1eeThu, 23 Jul 2026 12:14:38 -040006:48falsefullThe increasing presence of women in coaching roles across professional sports teams is reshaping the landscape of athletics. This discussion focuses on the financial implications of hiring women coaches, their impact on team performance, and how they attract new audiences and sponsors. The hosts will analyze case studies of successful women coaches in various leagues, exploring how their leadership styles differ and what that means for team dynamics and profitability. The business host will delve into the data on team performance metrics before and after hiring women coaches, while the co-host shares personal insights from their experiences with coaching transitions. Together, they will uncover the broader implications of this trend for the future of professional sports and the economic opportunities it creates.Exploring the Impact of Women's Sports on Local Economiesdd3eb5fe-2628-43bb-aef0-aa7acb19801bThu, 09 Jul 2026 15:00:29 -040007:25falsefullThe rise of women's sports is not just a phenomenon within the stadiums; it's reshaping local economies in significant ways. This discussion focuses on how women's sports teams and events drive economic growth in their communities. We'll explore case studies from various leagues and cities, examining the financial ripple effects of hosting women's sporting events, including increased tourism, job creation, and local business support. The business host will analyze data on ticket sales, merchandise, and hospitality spending, while the athlete co-host shares personal stories of community engagement and grassroots support. Together, they will uncover the broader implications of investing in women's sports for local economies and how these investments can foster long-term growth and sustainability.Athlete Brand Valuations and the NIL Market Explosionepisode-ep_10-c085107b-7f13-449c-8579-2fa75e8028caSun, 13 Apr 2025 21:19:19 -040010:47falsefull1010The Media Rights Bidding War for Women's Basketball Rightsepisode-ep_9-004281fd-2a21-4f95-929e-35e96113793fSun, 06 Apr 2025 11:21:32 -040006:39falsefull99Billie Jean King's Legacy Fund and Institutional Capital Flowepisode-ep_8-8ce53ced-fcf1-4936-8021-ff6abd92b7cbSun, 30 Mar 2025 13:32:11 -040010:34falsefull88Overtime and the Creator Economy Bet on Women's Sportsepisode-ep_7-03cedef9-8edd-4d63-9b94-360cb73c1a89Sun, 23 Mar 2025 15:37:57 -040008:36falsefull77Angel City FC and the Expansion Franchise Valuation Puzzleepisode-ep_6-9ea004d7-5351-4afb-8b01-30ec0e954f0eSun, 16 Mar 2025 18:37:17 -040010:38falsefull66The Australian Open Prize Money Parity Moment and Market Signalsepisode-ep_5-0b7984ed-9993-4d61-a61e-7d41366889feSun, 09 Mar 2025 20:48:08 -040009:54falsefull55Sponsorship Math Behind the Lionesses' Historic Euro Winepisode-ep_4-84174bb0-5a1b-4973-a99f-73cda3379fc9Sun, 02 Mar 2025 03:42:33 -040006:48falsefull44How Serena Williams Built a Venture Fund Around Women's Sportsepisode-ep_3-35fa8262-d0af-4474-97e0-6b2b7d99d0e3Sun, 23 Feb 2025 23:08:20 -040010:04falsefull33Inside the Vegas Aces Ownership Shift and Valuation Jumpepisode-ep_2-b94e3257-6961-462f-b738-3ceaaa91504dSun, 16 Feb 2025 19:59:58 -040009:00falsefull22The Two Billion Dollar Question About Women's Soccerepisode-ep_1-8f6cd780-929b-4305-9dce-d9bcd43fc161Sun, 09 Feb 2025 03:35:58 -040008:28falsefull11