Welcome back to The Circle Sessions, where we gather insights from the Circle of Experts to help you grow your podcast, your brand, and your business. In this year-end review episode, host Brett Johnson is joined by Yasmine Robles and Izzy Dadosky from Rebel Marketing for a candid conversation on the three biggest lessons they learned over the past year.

Together, they talk about the realities of goal-setting (and what happens when you try to do too much too fast), the importance of knowing your worth when it comes to pricing, and learning to embrace your unique working style—especially in the face of changing circumstances.

Yasmine and Izzy reflect on the power of keeping things simple, honest discussions about money (both with clients and within the team), and the value of accountability and partnership. Brett shares his experience with outsourcing and the importance of listening to how others perceive your brand.

Plus, they talk openly about firing fast, moving past people-pleasing, and creating flexible workflows that serve both business growth and personal well-being.

Moments

03:13 "Rebranding, Pricing, and Growth"

06:59 Shared Goals Boost Collaboration

09:27 Letting Go of Personal Doubts

13:35 "Accountability in Business and Life"

18:02 Balancing Parenthood and Work Flexibility

22:04 "Connect, Follow, Market Like Pros"

23:01 Podcast & Marketing Collaboration

5 Keys You’ll Learn From This Episode

1. Keep It Simple, Seriously! - Learn why trying to do all the things at once can trip you up—and how embracing the KISS method (shout-out to Izzy!) helped the Rebel team focus on what really matters.
2. Know Your Worth - Yasmine and Izzy open up about the real struggle of underpricing your work, especially as women business owners, and how they overcame the fear of raising rates.
3. The Power of Accountability - How having a business partner (or someone in your corner) can keep you honest—not just about money, but about making tough decisions and actually sticking to them.
4. You Can’t Please Everyone (and That’s Okay!) - Izzy shares her lightbulb moment about letting go of the need to be liked by everyone—whether that’s clients, colleagues, or anyone else.
5. Find Your Flow, Not Just a 9-to-5 - Whether it’s late-night creativity or juggling clients and kids, discover how the team embraced flexible schedules and leaned into their personal working styles to get the best results.

Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.

Her website.

Her Instagram.

Click here for the checklist!

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

The Circle of Experts are:

Yasmine Robles from Rebel Marketing

Tonnisha English-Amamoo of If you’re looking to learn from real stories of trial, error, and triumph in podcasting and entrepreneurship, settle in—this episode offers advice, laughs, and a practical roadmap to start the new year stronger than ever.

Welcome back to The Circle Sessions, where we gather insights from the Circle of Experts to help you grow your podcast, your brand, and your business. In this year-end review episode, host Brett Johnson is joined by Yasmine Robles and Izzy Dadosky from Rebel Marketing for a candid conversation on the three biggest lessons they learned over the past year.

Together, they talk about the realities of goal-setting (and what happens when you try to do too much too fast), the importance of knowing your worth when it comes to pricing, and learning to embrace your unique working style—especially in the face of changing circumstances.

Yasmine and Izzy reflect on the power of keeping things simple, honest discussions about money (both with clients and within the team), and the value of accountability and partnership. Brett shares his experience with outsourcing and the importance of listening to how others perceive your brand.

Plus, they talk openly about firing fast, moving past people-pleasing, and creating flexible workflows that serve both business growth and personal well-being.

Moments

03:13 "Rebranding, Pricing, and Growth"

06:59 Shared Goals Boost Collaboration

09:27 Letting Go of Personal Doubts

13:35 "Accountability in Business and Life"

18:02 Balancing Parenthood and Work Flexibility

22:04 "Connect, Follow, Market Like Pros"

23:01 Podcast & Marketing Collaboration

5 Keys You’ll Learn From This Episode

1. Keep It Simple, Seriously! - Learn why trying to do all the things at once can trip you up—and how embracing the KISS method (shout-out to Izzy!) helped the Rebel team focus on what really matters.
2. Know Your Worth - Yasmine and Izzy open up about the real struggle of underpricing your work, especially as women business owners, and how they overcame the fear of raising rates.
3. The Power of Accountability - How having a business partner (or someone in your corner) can keep you honest—not just about money, but about making tough decisions and actually sticking to them.
4. You Can’t Please Everyone (and That’s Okay!) - Izzy shares her lightbulb moment about letting go of the need to be liked by everyone—whether that’s clients, colleagues, or anyone else.
5. Find Your Flow, Not Just a 9-to-5 - Whether it’s late-night creativity or juggling clients and kids, discover how the team embraced flexible schedules and leaned into their personal working styles to get the best results.

Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.

Her website.

Her Instagram.

Click here for the checklist!

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

The Circle of Experts are:

Yasmine Robles from Rebel Marketing

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

https://creativecommons.org/licenses/by-nd/4.0/

Copyright 2025 Brett Johnson, My Podcast Guy™

Welcome to another episode of The Circle Sessions, where I, Brett Johnson, am joined by Izzy Dadosky and Yasmine Robles from Rebel Marketing. As a new year approaches, we reflect on the things we're ready to let go of and what deserves to be carried into the future—both in our businesses and personal growth.

In this episode, our discussion centers around identifying patterns and habits that either hold us back or help us thrive. Yasmine shares her journey of relinquishing control in her business after bringing Izzy on as a partner, and how leaning on others can boost productivity and well-being. Izzy adds her perspective on the challenge of letting go of negativity and the importance of shifting one’s mindset toward positivity and gratitude. We talk openly about burnout, fear of failure, and how comparing ourselves on social media often leads to unnecessary self-doubt.

Together, we explore the benefits of celebrating small wins, whether that’s landing a new client or simply keeping to a manageable work schedule. Izzy brings up the value of keeping things simple—adopting the "KISS" (Keep It Simple, Stupid) method—instead of overcomplicating tasks and strategies. Yasmine recalls how rebranding to Rebel Marketing unleashed their unapologetic brand voice and gave them a more authentic business identity.

We also discuss reframing setbacks as learning opportunities and the art of letting go when things don’t go as planned. Our collective goal is to encourage listeners to assess what’s worth holding onto, celebrate achievements (even with a metaphorical shot!), and move forward with clarity and purpose.

If you want hands-on support with your marketing or podcast journey, check out myrebelmarketing.com and mypodcastguy.com for resources and a way to connect with us directly.

Moments

00:00 "Planning for Growth and Change"

06:09 Manifesting Positivity in 2026

07:59 Turning Negatives Into Opportunities

11:56 Overthinking Missed Opportunities

14:45 "No Control Over Internal Changes"

17:46 Reevaluating Event-Driven Networking

19:55 "Pursuing Value and Celebrations"

24:58 "Push Your Brand Forward"

26:36 "Start Your Podcast Guilt-Free"

5 Keys You'll Learn from This Episode

1. How to Let Go of Control - Yasmine gets transparent about stepping back in her business and trusting her team, sharing why it’s crucial for growth and sanity.
2. Beating Burnout & Negativity - Izzy reveals her goal to “gaslight” herself into positivity and Brett shares tips for avoiding comparison traps in the wild world of social media.
3. Celebrating Both Wins & Losses - The team discusses why acknowledging proposals that didn’t pan out is just as important as ringing the bell when you land a new client.
4. The Power of Keeping It Simple - Find out why the classic KISS method (“Keep It Simple, Stupid”) is top of mind for Rebel Marketing in 2026—and how overcomplicating things can tank your productivity.
5. Leaning Into Your Brand Voice - Yasmine and Izzy talk rebranding, finding unapologetic confidence, and making your brand memorable (hint: it’s more than just your logo).

Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.

Her website.

Her Instagram.

We also discuss reframing setbacks as learning opportunities and the art of letting go when things don’t go as planned. Our collective goal is to encourage listeners to assess what’s worth holding onto, celebrate achievements (even with a metaphorical shot!), and move forward with clarity and purpose.

If you want hands-on support with your marketing or podcast journey, check out myrebelmarketing.com and mypodcastguy.com for resources and a way to connect with us directly.

Moments

00:00 "Planning for Growth and Change"

06:09 Manifesting Positivity in 2026

07:59 Turning Negatives Into Opportunities

11:56 Overthinking Missed Opportunities

14:45 "No Control Over Internal Changes"

17:46 Reevaluating Event-Driven Networking

19:55 "Pursuing Value and Celebrations"

24:58 "Push Your Brand Forward"

26:36 "Start Your Podcast Guilt-Free"

5 Keys You'll Learn from This Episode

1. How to Let Go of Control - Yasmine gets transparent about stepping back in her business and trusting her team, sharing why it’s crucial for growth and sanity.
2. Beating Burnout & Negativity - Izzy reveals her goal to “gaslight” herself into positivity and Brett shares tips for avoiding comparison traps in the wild world of social media.
3. Celebrating Both Wins & Losses - The team discusses why acknowledging proposals that didn’t pan out is just as important as ringing the bell when you land a new client.
4. The Power of Keeping It Simple - Find out why the classic KISS method (“Keep It Simple, Stupid”) is top of mind for Rebel Marketing in 2026—and how overcomplicating things can tank your productivity.
5. Leaning Into Your Brand Voice - Yasmine and Izzy talk rebranding, finding unapologetic confidence, and making your brand memorable (hint: it’s more than just your logo).

Her website.

Her Instagram.

Click here for the checklist!

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

The Circle of Experts are:

Yasmine Robles from Rebel Marketing

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

https://creativecommons.org/licenses/by-nd/4.0/

Copyright 2025 Brett Johnson, My Podcast Guy™

This week, host Brett Johnson is joined by Tonnisha English-Amamoo of TJE Communications. Together, they explore the power of repurposing your podcast content using OpusClip, an AI-driven tool that takes your long-form video and transforms it into shareable, bite-sized clips perfect for social media.

Tonnisha shares her firsthand experience with OpusClip—discussing its user-friendly features, how it ranks and edits content, and the creative possibilities it opens for podcast promotion. Brett offers his own insights and the impact of delivering ready-made reels to guests to boost shareability.

Whether you’re considering video, audiograms, or just looking for ways to maximize your podcast’s reach without burning out on extra editing, this episode is packed with practical tips and real-world examples on leveraging AI tools to lighten your load and broaden your audience.

Moments

00:00 "OpusClip: AI Video Tool"

05:10 Repurpose Podcast Content Efficiently

09:00 Podcast Content Repurposing Insights

11:04 Podcast Listening Trends on YouTube

15:34 Podcast Tools and Collaboration Insights

5 BIG TAKEAWAYS YOU’LL LEARN

1. How OpusClip Works: Get the lowdown on uploading & generating mini clips from your long-form podcast episodes—either with YouTube links or direct uploads!
2. Smart Content Rankings: Discover how OpusClip uses AI to rank your clips from viral potential to editorial quality (and why your gut still matters in the final pick!).
3. Effortless Formatting: See how easy it is to create clips in multiple aspect ratios (Instagram, LinkedIn, YouTube Shorts, Reel), all at the click of a button—no extra credits needed.
4. Custom Templates & Branding: Learn Tonnisha’s tips for building templates with backgrounds, music, and logos to keep your brand consistent, episode to episode.
5. Repurposing Made Simple: Find out how this tool streamlines sharing with guests, and why giving guests ready-to-share reels is a game-changer for reach & engagement.

Subscribe to Tonnisha's Tip of The Month

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

The Circle of Experts are:

Yasmine Robles from Rebel Marketing

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

https://creativecommons.org/licenses/by-nd/4.0/

Copyright 2025 Brett Johnson, My Podcast Guy™

Hey there, and welcome to The Circle Sessions! On this episode, we’re all about getting your podcast holiday-ready—without running yourself ragged. Host Brett Johnson, My Podcast Guy, is joined by Yasmine Robles and Izzy Dadosky from Rebel Marketing, and together, they’re spilling all their tips on how to prep for the holidays like a pro.

Recorded in September (hello, early planners!) but focused on surviving the chaos of December, the trio chats about why it’s smart to start thinking about your holiday content now. Whether you want to take a well-deserved break or keep your show buzzing, they’ve got you covered. You’ll hear everything from batching episodes, easy ways to stay visible, creative ideas for festive content, and why it’s totally okay to let your audience know if you’re hitting pause and taking a breather.

Plus, Yasmine and Izzy share a few fun stories, lots of laughs, and advice on keeping things stress-free—not just for your audience, but for you!

Here are 3 key takeaways you can put to use right now:

✔️ Start Planning Now: Don’t wait until November to figure out your holiday content. As Yasmine pointed out, corporate retail starts thinking about the holidays in September—and so should you! Early planning takes the pressure off and frees up time to enjoy the season.

✔️ Strategize Your Content Break: If you want to hit pause during the holidays, batch-produce content and let your listeners know you’re taking a break—you won’t lose momentum or audience trust. Use “top episodes,” gratitude messages, and update your website/social to keep touchpoints going while you recharge.

✔️ Stay Visible Without Burnout: For those aiming to boost visibility or sales, keep it simple—think quick solo episodes, freebie tie-ins, or short reflective content to keep your audience engaged without running yourself ragged. Remember, quality touchpoints matter more than quantity when everyone’s busy.

Moments

00:00 "Holiday Content Planning Essentials"

03:33 Planning Podcasts Around Holidays

08:25 Strategic Breaks for Business Owners

13:04 "Plan Ahead: Holiday Content Strategy"

17:04 "Lessons, Growth, and Letting Go"

18:09 Podcast Teasers and Holiday Opinions

21:47 Setting Podcast Goals and Strategies

27:08 Podcast Business Goals & Planning

28:09 Podcast Improvement Strategy

31:36 Effective Pre-Planning for Content Launch

Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.

Her website.

Her Instagram.

Click here for the checklist!

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

The Circle of Experts are:

Yasmine Robles from Rebel Marketing

Tonnisha English-Amamoo of TJE Communications

Don The Idea]]>If you want to make your podcast shine through the holidays and maybe even sneak in some downtime, grab your coffee (or hot cocoa) for some holiday prep wisdom.

Hey there, and welcome to The Circle Sessions! On this episode, we’re all about getting your podcast holiday-ready—without running yourself ragged. Host Brett Johnson, My Podcast Guy, is joined by Yasmine Robles and Izzy Dadosky from Rebel Marketing, and together, they’re spilling all their tips on how to prep for the holidays like a pro.

Recorded in September (hello, early planners!) but focused on surviving the chaos of December, the trio chats about why it’s smart to start thinking about your holiday content now. Whether you want to take a well-deserved break or keep your show buzzing, they’ve got you covered. You’ll hear everything from batching episodes, easy ways to stay visible, creative ideas for festive content, and why it’s totally okay to let your audience know if you’re hitting pause and taking a breather.

Plus, Yasmine and Izzy share a few fun stories, lots of laughs, and advice on keeping things stress-free—not just for your audience, but for you!

Here are 3 key takeaways you can put to use right now:

✔️ Start Planning Now: Don’t wait until November to figure out your holiday content. As Yasmine pointed out, corporate retail starts thinking about the holidays in September—and so should you! Early planning takes the pressure off and frees up time to enjoy the season.

✔️ Strategize Your Content Break: If you want to hit pause during the holidays, batch-produce content and let your listeners know you’re taking a break—you won’t lose momentum or audience trust. Use “top episodes,” gratitude messages, and update your website/social to keep touchpoints going while you recharge.

✔️ Stay Visible Without Burnout: For those aiming to boost visibility or sales, keep it simple—think quick solo episodes, freebie tie-ins, or short reflective content to keep your audience engaged without running yourself ragged. Remember, quality touchpoints matter more than quantity when everyone’s busy.

Moments

00:00 "Holiday Content Planning Essentials"

03:33 Planning Podcasts Around Holidays

08:25 Strategic Breaks for Business Owners

13:04 "Plan Ahead: Holiday Content Strategy"

17:04 "Lessons, Growth, and Letting Go"

18:09 Podcast Teasers and Holiday Opinions

21:47 Setting Podcast Goals and Strategies

27:08 Podcast Business Goals & Planning

28:09 Podcast Improvement Strategy

31:36 Effective Pre-Planning for Content Launch

Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.

Her website.

Her Instagram.

Click here for the checklist!

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

The Circle of Experts are:

Yasmine Robles from Rebel Marketing

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

Copyright 2025 Brett Johnson, My Podcast Guy™

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/abbynoise/face-game

License code: IUDJXGXP8JAXJVJS

Welcome to this episode of The Circle Sessions, where I’m joined by Yasmine Robles from Rebel Marketing. We’re talking all about what it truly takes to launch a high-impact podcast. As someone who’s helped many podcasters both before and after their launches, I know just how important those first steps can be for creating ongoing momentum—and also how overwhelming all the moving pieces might feel.

In this conversation, we walk through that essential pre-launch phase: building early buzz, teasing your podcast with behind-the-scenes peeks, and even creating a waitlist so you have listeners and supporters primed for day one. We get practical about why your trailer deserves real attention, how launching with multiple episodes helps new fans binge right away, and strategies for using countdowns, sneak peeks, and social media content to fuel excitement.

Yasmine also shares her real-world lessons from launching her business podcast, “Market Like It’s Hot,” and how they leveraged graphics, templates, branded visuals, and batching content ahead of time to avoid that launch overwhelm. We touch on the importance of making your graphics stand out (hint: you don’t need a giant microphone!) and how to use strong calls to action to encourage listeners to actually interact—whether that’s leaving a review, DM-ing a takeaway, or sharing with a friend.

Finally, we look at how to keep things rolling post-launch. You’ll hear tips on repurposing evergreen content, weaving the podcast into your entire marketing ecosystem, and small actions to stay energized for the long run. If you’re launching—or need to relaunch—this episode has practical steps, plenty of inspiration, and reassurance that you’re not alone. Be sure to visit mypodcastguy.com or myrebelmarketing.com for more resources and support!

Moments

00:00 High-Impact Podcast Launch Guide

06:01 Podcast Content Strategy Tips

09:43 Strategic Sharing for Launch Success

10:19 Engaging Guests for Promotion

14:06 Pre-Launch Branding Graphics Strategy

18:51 Social Media Tagging Strategy

20:34 Interactive Audience Engagement Strategies

25:11 "Podcast Promotion and Content Updates"

Here are 5 Keys You’ll Learn This Episode:

1. How to Build Pre-Launch Buzz: Why it’s crucial to start talking about your podcast even before your first episode drops.
2. The Power of a Killer Trailer: Learn why your first episode (the trailer) might be the hardest, but most important, recording you’ll ever make.
3. Launching with Multiple Episodes: Why dropping a few episodes at once lets your audience binge — just like Netflix.
4. Launch Week Game Plan: How to treat your debut as a mini-campaign, including templates, daily posts, and getting your friends to help spread the word.
5. Keeping the Momentum Rolling: Ways to keep it fun, repurpose your content, plug your podcast everywhere (literally email signatures, proposals, everywhere), and make sure listeners always know what to do next.

Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.

Her website.

Her Instagram.

Click here for the checklist!

Each week, one of The Circle of Experts talks about critical...]]>Launching a podcast takes planning, creativity, and persistence—but with the right foundation, you can create a launch that builds buzz, keeps momentum going, and leads to real, lasting engagement.

Welcome to this episode of The Circle Sessions, where I’m joined by Yasmine Robles from Rebel Marketing. We’re talking all about what it truly takes to launch a high-impact podcast. As someone who’s helped many podcasters both before and after their launches, I know just how important those first steps can be for creating ongoing momentum—and also how overwhelming all the moving pieces might feel.

In this conversation, we walk through that essential pre-launch phase: building early buzz, teasing your podcast with behind-the-scenes peeks, and even creating a waitlist so you have listeners and supporters primed for day one. We get practical about why your trailer deserves real attention, how launching with multiple episodes helps new fans binge right away, and strategies for using countdowns, sneak peeks, and social media content to fuel excitement.

Yasmine also shares her real-world lessons from launching her business podcast, “Market Like It’s Hot,” and how they leveraged graphics, templates, branded visuals, and batching content ahead of time to avoid that launch overwhelm. We touch on the importance of making your graphics stand out (hint: you don’t need a giant microphone!) and how to use strong calls to action to encourage listeners to actually interact—whether that’s leaving a review, DM-ing a takeaway, or sharing with a friend.

Finally, we look at how to keep things rolling post-launch. You’ll hear tips on repurposing evergreen content, weaving the podcast into your entire marketing ecosystem, and small actions to stay energized for the long run. If you’re launching—or need to relaunch—this episode has practical steps, plenty of inspiration, and reassurance that you’re not alone. Be sure to visit mypodcastguy.com or myrebelmarketing.com for more resources and support!

Moments

00:00 High-Impact Podcast Launch Guide

06:01 Podcast Content Strategy Tips

09:43 Strategic Sharing for Launch Success

10:19 Engaging Guests for Promotion

14:06 Pre-Launch Branding Graphics Strategy

18:51 Social Media Tagging Strategy

20:34 Interactive Audience Engagement Strategies

25:11 "Podcast Promotion and Content Updates"

Here are 5 Keys You’ll Learn This Episode:

1. How to Build Pre-Launch Buzz: Why it’s crucial to start talking about your podcast even before your first episode drops.
2. The Power of a Killer Trailer: Learn why your first episode (the trailer) might be the hardest, but most important, recording you’ll ever make.
3. Launching with Multiple Episodes: Why dropping a few episodes at once lets your audience binge — just like Netflix.
4. Launch Week Game Plan: How to treat your debut as a mini-campaign, including templates, daily posts, and getting your friends to help spread the word.
5. Keeping the Momentum Rolling: Ways to keep it fun, repurpose your content, plug your podcast everywhere (literally email signatures, proposals, everywhere), and make sure listeners always know what to do next.

Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.

Her website.

Her Instagram.

Click here for the checklist!

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

The Circle of Experts are:

Yasmine Robles from Rebel Marketing

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

Copyright 2025 Brett Johnson, My Podcast Guy™

https://creativecommons.org/licenses/by-nd/4.0/

I’m joined by Tonnisha English-Amamoo of TJE Communications to talk about what it truly means to grow your podcast like a business.

So many of us start our shows as passion projects, but without a business-driven strategy, it’s easy for things to fall apart or lose momentum. Tonnisha reflects on her personal experiences starting and stopping podcasts, and we discuss how crucial it is to blend creativity with intentional strategy—especially if you want your show to stand the test of time.

Together, we examine how treating your podcast like a business means putting clear logistics in place: everything from scheduling recordings and editing, to writing episode descriptions and handling marketing. We compare the division of roles and responsibilities on a podcast to any other business, highlighting the importance of designating tasks, setting deadlines, and holding each other accountable while still allowing for flexibility.

Another big takeaway from our conversation is the power of understanding your niche. We talk about what makes a podcast stand out, using examples from the true crime genre and storytelling formats, and encourage you to analyze your favorite podcasts—even those outside your category—for inspiration.

We also explore how adding new voices and guests can help evolve your podcast, much like a business brings in new team members to grow and adapt. Whether you’re doing solo episodes or thinking about a bigger team, we share how slowly introducing others can make your workload more manageable while keeping your show fresh.

Finally, we share thoughts on building community and remind listeners that the podcasting journey doesn’t have to be a lonely one.

If you’re looking for help or want to chat about your entrepreneurial path, both Tonnisha and I invite you to reach out and connect. Growing your podcast like a business is all about having a plan, staying adaptable, and supporting each other along the way.

Moments

00:00 Podcast Success: Passion Meets Strategy

03:38 Podcast Planning Analogies

07:11 Podcast Planning and Niche Focus

11:57 "Serial's Transformative Podcasting Approach"

15:18 Business Delegation Strategy

18:08 Guest Strategy for Solo Podcasts

Here’s what you’ll discover in this episode:

1. The Business Mindset for Podcasters: Why thinking like a business owner, not just a creator, is the cornerstone of long-term success.
2. The Power of Planning & Logistics: Learn the behind-the-scenes essentials—like creating a strategy, delegating roles, and sticking to schedules—that keep a podcast running smoothly.
3. Finding Your Unique Podcast Niche: Uncover tips to make your show stand out, grab your audience’s attention, and keep them coming back for more.
4. Evolving with Your Podcast: How to introduce new voices, adapt your format, and build a sustainable platform beyond just one person.
5. Accountability & Teamwork: Why honesty about your time and commitments can make or break your podcast when you’re collaborating with others.

Subscribe to Tonnisha's Tip of The Month

TJE Communication’s mission is to empower and educate small women-owned businesses and equip them with digital solutions to level the playing field.

IG - @tjecomm

TW - @tjecomm

LI -...]]>If you want to build a show that stands the test of time, start treating it like the business it is. Lean into strategy, know your value, and keep evolving so your podcast becomes an asset to both you and your community.

I’m joined by Tonnisha English-Amamoo of TJE Communications to talk about what it truly means to grow your podcast like a business.

So many of us start our shows as passion projects, but without a business-driven strategy, it’s easy for things to fall apart or lose momentum. Tonnisha reflects on her personal experiences starting and stopping podcasts, and we discuss how crucial it is to blend creativity with intentional strategy—especially if you want your show to stand the test of time.

Together, we examine how treating your podcast like a business means putting clear logistics in place: everything from scheduling recordings and editing, to writing episode descriptions and handling marketing. We compare the division of roles and responsibilities on a podcast to any other business, highlighting the importance of designating tasks, setting deadlines, and holding each other accountable while still allowing for flexibility.

Another big takeaway from our conversation is the power of understanding your niche. We talk about what makes a podcast stand out, using examples from the true crime genre and storytelling formats, and encourage you to analyze your favorite podcasts—even those outside your category—for inspiration.

We also explore how adding new voices and guests can help evolve your podcast, much like a business brings in new team members to grow and adapt. Whether you’re doing solo episodes or thinking about a bigger team, we share how slowly introducing others can make your workload more manageable while keeping your show fresh.

Finally, we share thoughts on building community and remind listeners that the podcasting journey doesn’t have to be a lonely one.

If you’re looking for help or want to chat about your entrepreneurial path, both Tonnisha and I invite you to reach out and connect. Growing your podcast like a business is all about having a plan, staying adaptable, and supporting each other along the way.

Moments

00:00 Podcast Success: Passion Meets Strategy

03:38 Podcast Planning Analogies

07:11 Podcast Planning and Niche Focus

11:57 "Serial's Transformative Podcasting Approach"

15:18 Business Delegation Strategy

18:08 Guest Strategy for Solo Podcasts

Here’s what you’ll discover in this episode:

1. The Business Mindset for Podcasters: Why thinking like a business owner, not just a creator, is the cornerstone of long-term success.
2. The Power of Planning & Logistics: Learn the behind-the-scenes essentials—like creating a strategy, delegating roles, and sticking to schedules—that keep a podcast running smoothly.
3. Finding Your Unique Podcast Niche: Uncover tips to make your show stand out, grab your audience’s attention, and keep them coming back for more.
4. Evolving with Your Podcast: How to introduce new voices, adapt your format, and build a sustainable platform beyond just one person.
5. Accountability & Teamwork: Why honesty about your time and commitments can make or break your podcast when you’re collaborating with others.

Subscribe to Tonnisha's Tip of The Month

TJE Communication’s mission is to empower and educate small women-owned businesses and equip them with digital solutions to level the playing field.

IG - @tjecomm

TW - @tjecomm

LI - https://www.linkedin.com/in/tonnishaenglish/

FB - https://www.facebook.com/tjecomm

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

The Circle of Experts are:

Yasmine Robles from Rebel Marketing

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

Copyright 2025 Brett Johnson, My Podcast Guy™

https://creativecommons.org/licenses/by-nd/4.0/

I’m joined by Yasmine Robles of Rebel Marketing to break down what it really takes to create a podcast website that isn’t just beautiful—but strategic, simple, and designed to help your show and business grow.

We start by talking about the importance of having a clear purpose for your website. Yasmine recommends sticking to just one primary goal—whether you want your listeners to binge episodes, sign up for your email list, or book your services. Once you know that, it shapes every other decision, from layout to calls to action.

Next, we discuss the power of compelling headlines. Yasmine explains you should write them for the “laziest person in the room,” making it easy for even quick skimmers to get your vibe and what you offer. She also weighs the balance of SEO keywords and natural language, ensuring your site feels human and authentic.

We cover why focusing on your audience’s needs—using “you” language and speaking directly to their pain points—makes your content resonate more. Yasmine shares practical advice for keeping your website layout clean and simple, with easy navigation and clear calls to action.

Showcasing your best content is key, too. Instead of letting your great episodes get lost in the shuffle, use your homepage to highlight must-hear interviews or featured services. We chat about the value of About pages, using personal stories and approachable headshots to build trust with your audience.

You’ll also hear tips on visual storytelling (including affordable brand photography and cohesive stock images), optimizing for mobile, using lead magnets to grow your email list, and tracking your site’s performance with analytics tools.

3 Key Website Design Tips for Podcasters:

• Start with a Single Purpose: Before building or refreshing your site, define one primary goal. Do you want listeners to binge episodes, join your email list, or pitch themselves as guests? That focus shapes everything from layout to navigation.
• Simplicity Sells: Keep your site clear and easy-to-navigate. A clean hero section, intuitive menus (just call them “About” or “Contact”!), and clear calls-to-action help guide even the “laziest” visitors to the content you want them to see.
• Showcase Your Best Content: Don’t just post every episode in chronological order—highlight the ones you’re most proud of on your homepage! Tag ‘featured’ episodes to spotlight your finest work and make sure new visitors see what you’re all about.

Moments

00:00 Podcast Purpose and Monetization

03:58 "Crafting Content for All Readers"

07:51 Focus on Audience Needs

11:47 Podcast Monetization Challenges and Solutions

14:10 "Highlight Featured Content on Homepage"

18:18 Annual Brand Photo Shoot Advice

21:18 Columbus Lawyer Website Tips

24:23 Highlighting Unique Entrepreneur Stories

27:59 Email List: Your Marketing Gold

29:46 Boosting Podcast and Website Analytics

Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.

Her website.

Her Instagram.

Click here for the checklist!

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website...]]>If you want a website that truly serves your podcast, gives visitors what they need, and helps you hit your goals, this episode is packed with actionable insights you can put to use right now.

I’m joined by Yasmine Robles of Rebel Marketing to break down what it really takes to create a podcast website that isn’t just beautiful—but strategic, simple, and designed to help your show and business grow.

We start by talking about the importance of having a clear purpose for your website. Yasmine recommends sticking to just one primary goal—whether you want your listeners to binge episodes, sign up for your email list, or book your services. Once you know that, it shapes every other decision, from layout to calls to action.

Next, we discuss the power of compelling headlines. Yasmine explains you should write them for the “laziest person in the room,” making it easy for even quick skimmers to get your vibe and what you offer. She also weighs the balance of SEO keywords and natural language, ensuring your site feels human and authentic.

We cover why focusing on your audience’s needs—using “you” language and speaking directly to their pain points—makes your content resonate more. Yasmine shares practical advice for keeping your website layout clean and simple, with easy navigation and clear calls to action.

Showcasing your best content is key, too. Instead of letting your great episodes get lost in the shuffle, use your homepage to highlight must-hear interviews or featured services. We chat about the value of About pages, using personal stories and approachable headshots to build trust with your audience.

You’ll also hear tips on visual storytelling (including affordable brand photography and cohesive stock images), optimizing for mobile, using lead magnets to grow your email list, and tracking your site’s performance with analytics tools.

3 Key Website Design Tips for Podcasters:

• Start with a Single Purpose: Before building or refreshing your site, define one primary goal. Do you want listeners to binge episodes, join your email list, or pitch themselves as guests? That focus shapes everything from layout to navigation.
• Simplicity Sells: Keep your site clear and easy-to-navigate. A clean hero section, intuitive menus (just call them “About” or “Contact”!), and clear calls-to-action help guide even the “laziest” visitors to the content you want them to see.
• Showcase Your Best Content: Don’t just post every episode in chronological order—highlight the ones you’re most proud of on your homepage! Tag ‘featured’ episodes to spotlight your finest work and make sure new visitors see what you’re all about.

Moments

00:00 Podcast Purpose and Monetization

03:58 "Crafting Content for All Readers"

07:51 Focus on Audience Needs

11:47 Podcast Monetization Challenges and Solutions

14:10 "Highlight Featured Content on Homepage"

18:18 Annual Brand Photo Shoot Advice

21:18 Columbus Lawyer Website Tips

24:23 Highlighting Unique Entrepreneur Stories

27:59 Email List: Your Marketing Gold

29:46 Boosting Podcast and Website Analytics

Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.

Her website.

Her Instagram.

Click here for the checklist!

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

The Circle of Experts are:

Yasmine Robles from Rebel Marketing

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

Copyright 2025 Brett Johnson, My Podcast Guy™

https://creativecommons.org/licenses/by-nd/4.0/

If you’ve ever thought of email as “old news” or overlooked it in favor of flashier social media campaigns, think again. Tonnisha breaks down why email marketing remains the backbone of good audience engagement. She explains that, unlike social platforms (where only a fraction of your followers see your posts), email gives you direct access to your listeners—an audience you truly own.

We touch on defining what email marketing really is, spotlighting the valuable analytics these platforms provide. From seeing exactly who opens your messages and which links get clicked, to understanding audience behavior, email platforms give you the data to tailor your messaging for better results. Tonnisha even shares examples of how to make emails more engaging and fun, including personalized messages and creative automations.

Starting from scratch? Don’t worry—we talk through actionable steps for building your first email list, like offering valuable resources or exclusive content in exchange for sign-ups, and encouraging subscribers to forward your messages. We also discuss how to make your newsletter more than just new episode notifications. Think curated content, timely stories, and conversation starters that offer real value and keep your list engaged.

If you want to grow your podcast audience, keep your content front-of-mind, and truly connect with your listeners, this episode is packed with practical strategies. Tonnisha and I also hint at a deeper follow-up on tools, terminology, and advanced tactics—so stay tuned!

Moments

00:00 Email Marketing Insights and Benefits

06:09 Engaging Newsletter Reminders

09:00 Building Podcast Audience with Freebies

12:16 Revamped Newsletter Boosts Engagement

13:37 Top 21st Century Movies Survey

19:26 "Future Episode Topics and Follow-Up"

Here’s what you’ll learn in this episode:

What IS email marketing, really?

Get a clear definition of email marketing (hint: it’s way more than just sending out a few announcements).

Why does email marketing matter for podcasters?

Learn why relying on social platforms alone isn’t enough—and how your email list keeps you connected to your audience, no matter what happens on TikTok or Instagram.

How can you start an email list from scratch?

Actionable ideas for building your database—even if you have zero subscribers right now.

Ways to make your email campaigns fun and engaging:

Tonnisha shares creative examples, like using playful subject lines and GIFs to boost click rates and connect with your listeners.

How email analytics can help you podcast smarter:

Discover how to use open rates, click maps, and other data to fine-tune your content and know what your listeners really care about.

TJE Communication’s mission is to empower and educate small women-owned businesses and equip them with digital solutions to level the playing field.

IG - @tjecomm

TW - @tjecomm

LI - https://www.linkedin.com/in/tonnishaenglish/

FB - https://www.facebook.com/tjecomm

Subscribe to Tonnisha's Tip of The Month

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation]]>I’m Brett Johnson, My Podcast Guy®, and I’m joined by Tonnisha English-Amamoo of TJE Communications—an expert with a real passion for empowering small businesses through digital marketing. We’re talking all about one of the most consistently powerful tools for podcasters: email marketing.

If you’ve ever thought of email as “old news” or overlooked it in favor of flashier social media campaigns, think again. Tonnisha breaks down why email marketing remains the backbone of good audience engagement. She explains that, unlike social platforms (where only a fraction of your followers see your posts), email gives you direct access to your listeners—an audience you truly own.

We touch on defining what email marketing really is, spotlighting the valuable analytics these platforms provide. From seeing exactly who opens your messages and which links get clicked, to understanding audience behavior, email platforms give you the data to tailor your messaging for better results. Tonnisha even shares examples of how to make emails more engaging and fun, including personalized messages and creative automations.

Starting from scratch? Don’t worry—we talk through actionable steps for building your first email list, like offering valuable resources or exclusive content in exchange for sign-ups, and encouraging subscribers to forward your messages. We also discuss how to make your newsletter more than just new episode notifications. Think curated content, timely stories, and conversation starters that offer real value and keep your list engaged.

If you want to grow your podcast audience, keep your content front-of-mind, and truly connect with your listeners, this episode is packed with practical strategies. Tonnisha and I also hint at a deeper follow-up on tools, terminology, and advanced tactics—so stay tuned!

Moments

00:00 Email Marketing Insights and Benefits

06:09 Engaging Newsletter Reminders

09:00 Building Podcast Audience with Freebies

12:16 Revamped Newsletter Boosts Engagement

13:37 Top 21st Century Movies Survey

19:26 "Future Episode Topics and Follow-Up"

Here’s what you’ll learn in this episode:

What IS email marketing, really?

Get a clear definition of email marketing (hint: it’s way more than just sending out a few announcements).

Why does email marketing matter for podcasters?

Learn why relying on social platforms alone isn’t enough—and how your email list keeps you connected to your audience, no matter what happens on TikTok or Instagram.

How can you start an email list from scratch?

Actionable ideas for building your database—even if you have zero subscribers right now.

Ways to make your email campaigns fun and engaging:

Tonnisha shares creative examples, like using playful subject lines and GIFs to boost click rates and connect with your listeners.

How email analytics can help you podcast smarter:

Discover how to use open rates, click maps, and other data to fine-tune your content and know what your listeners really care about.

TJE Communication’s mission is to empower and educate small women-owned businesses and equip them with digital solutions to level the playing field.

IG - @tjecomm

TW - @tjecomm

LI - https://www.linkedin.com/in/tonnishaenglish/

FB - https://www.facebook.com/tjecomm

Subscribe to Tonnisha's Tip of The Month

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

The Circle of Experts are:

Yasmine Robles from Rebel Marketing

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

Copyright 2025 Brett Johnson, My Podcast Guy™

https://creativecommons.org/licenses/by-nd/4.0/

I’m joined by Don The Idea Guy for a candid chat exploring some of the latest news and trends impacting the podcasting world. We kick things off by discussing the recent shutdown of Pineapple Street Studios by Audacy, reflecting on how a company with such creative and award-winning shows could be shuttered due to mismanagement.

Don and I share our frustrations about legacy radio companies stepping into podcasting without understanding the medium, questioning decisions like Audacy's acquisitions and its repercussions for the creative podcast ecosystem.

We also break down the always-buzzy topic of recommendation algorithms. Drawing insights from a recent VidCon session, we talk about how platforms like YouTube, Facebook, and TikTok prioritize feeding content to users. While these algorithms can surface hidden gems, as creators, it can be frustrating knowing alerts don’t always reach your audience. We emphasize why building email lists is still the most reliable way to alert your listeners to new episodes.

Shifting to public broadcasting, we talk through NPR and PBS losing federal funding. As fans of public media, Don and I see this as both a challenge and an opportunity—especially for NPR to amp up its value-for-value model, tap into loyal listener bases, and innovate with merch and events.

We also tackle new stats from eMarketer showing that nearly 80% of US agencies are advertising on podcasts, but only a fraction of podcasters are monetizing. That gap represents a huge opportunity for niche shows. Gen Z’s strong influence by podcast ads is another exciting trend we discuss, along with examples of sponsored content that truly resonates.

Moments

00:00 Audacy Shuts Down Pineapple Studios

06:05 Algorithmic Advertising Overload

07:29 YouTube Alerts vs. Algorithmic Discovery

12:29 NPR's Opportunity: Embrace Value Model

15:28 NPR, PBS, and Accessibility Concerns

16:36 "Supporting Content Amid Funding Cuts"

20:27 Boosting Funds Through Merchandise

24:29 Podcast Advertising Trends Shift Opportunities

28:07 "Podcasting Heavy Logistics Insight"

32:14 "Gen Z Influenced by Podcast Ads"

33:27 Loyalty to Advertisers

36:38 Advertising Influences Younger Generations

Key Topics

• Podcast Industry News: Audacy & Pineapple Street Studios
• YouTube Algorithms and Platform Challenges
• Distribution and Communication Strategies for Podcasters
• Funding Cuts to NPR and PBS: Challenges and Opportunities
• Podcast Advertising Landscape
• The Power of Niche Podcasting
• Gen Z Media Consumption and Podcast Influence

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/vince-mcgill/lemon-slice

License code: 2NRNUIV5VG7FU3K5

https://creativecommons.org/licenses/by-nd/4.0/

You are invited to explore additional innovative possibilities by choosing one of your favorite ideas from this (or any) Five Buck Brainstorms and purchasing a more in-depth custom idea generation session from Don The Idea Guy on that (or any other) subject. Visit the Brainstorm page on the Don The Idea Guy website for more details.

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

The Circle of]]>From Pineapple Street Shutting Down to Gen Z Influencing Podcasts

I’m joined by Don The Idea Guy for a candid chat exploring some of the latest news and trends impacting the podcasting world. We kick things off by discussing the recent shutdown of Pineapple Street Studios by Audacy, reflecting on how a company with such creative and award-winning shows could be shuttered due to mismanagement.

Don and I share our frustrations about legacy radio companies stepping into podcasting without understanding the medium, questioning decisions like Audacy's acquisitions and its repercussions for the creative podcast ecosystem.

We also break down the always-buzzy topic of recommendation algorithms. Drawing insights from a recent VidCon session, we talk about how platforms like YouTube, Facebook, and TikTok prioritize feeding content to users. While these algorithms can surface hidden gems, as creators, it can be frustrating knowing alerts don’t always reach your audience. We emphasize why building email lists is still the most reliable way to alert your listeners to new episodes.

Shifting to public broadcasting, we talk through NPR and PBS losing federal funding. As fans of public media, Don and I see this as both a challenge and an opportunity—especially for NPR to amp up its value-for-value model, tap into loyal listener bases, and innovate with merch and events.

We also tackle new stats from eMarketer showing that nearly 80% of US agencies are advertising on podcasts, but only a fraction of podcasters are monetizing. That gap represents a huge opportunity for niche shows. Gen Z’s strong influence by podcast ads is another exciting trend we discuss, along with examples of sponsored content that truly resonates.

Moments

00:00 Audacy Shuts Down Pineapple Studios

06:05 Algorithmic Advertising Overload

07:29 YouTube Alerts vs. Algorithmic Discovery

12:29 NPR's Opportunity: Embrace Value Model

15:28 NPR, PBS, and Accessibility Concerns

16:36 "Supporting Content Amid Funding Cuts"

20:27 Boosting Funds Through Merchandise

24:29 Podcast Advertising Trends Shift Opportunities

28:07 "Podcasting Heavy Logistics Insight"

32:14 "Gen Z Influenced by Podcast Ads"

33:27 Loyalty to Advertisers

36:38 Advertising Influences Younger Generations

Key Topics

• Podcast Industry News: Audacy & Pineapple Street Studios
• YouTube Algorithms and Platform Challenges
• Distribution and Communication Strategies for Podcasters
• Funding Cuts to NPR and PBS: Challenges and Opportunities
• Podcast Advertising Landscape
• The Power of Niche Podcasting
• Gen Z Media Consumption and Podcast Influence

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/vince-mcgill/lemon-slice

License code: 2NRNUIV5VG7FU3K5

https://creativecommons.org/licenses/by-nd/4.0/

You are invited to explore additional innovative possibilities by choosing one of your favorite ideas from this (or any) Five Buck Brainstorms and purchasing a more in-depth custom idea generation session from Don The Idea Guy on that (or any other) subject. Visit the Brainstorm page on the Don The Idea Guy website for more details.

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

The Circle of Experts are:

Yasmine Robles from Rebel Marketing

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

Copyright 2025 Brett Johnson, My Podcast Guy™

We kick things off by discussing the importance of just getting started, even if all you have is a smartphone and a laptop. Tonnisha recommends using free or low-cost editing tools like iMovie or Canva, and uploading your episodes to free platforms such as YouTube. We chat about the importance of being mindful of your recording environment, especially if you’re only using built-in microphones.

A big focus is on growing organically—leveraging social media, tagging guests, and collaborating to maximize your reach. Tonnisha shares practical tips like inviting guests to co-create Instagram content, which can expand your audience without spending a dime. We emphasize making guests feel valued, keeping them in the loop about episode launches, and encouraging their support in promoting your content.

We also highlight free marketing channels like newsletters (using Substack, ConvertKit, or LinkedIn), and the power of repurposing engaging moments from your episodes on social to spark conversation. Tonnisha suggests joining topic-specific Facebook or LinkedIn groups to share your podcast with communities already interested in your subject matter, and even interviewing group admins to build real connections and increase visibility.

Editing can be a pain point, so we talk about batching episodes, planning recordings to minimize mistakes, and tracking your time with tools like Toggl to decide when it’s worth outsourcing. Ultimately, we stress that DIY-ing is great for starting out, but knowing when to invest your time—or someone else’s—makes all the difference.

If you’re looking for creative ways to keep your podcast moving forward on a shoestring budget, this episode is packed with first-hand advice, inspiration, and resources to help you make the most of what you have.

Key Moments

00:00 "Podcasting Basics with Free Tools"

03:09 Organic Podcast Growth Tips

07:23 Podcast Studio Networking Tips

12:09 "Maximize Podcast Reach and Savings"

13:54 Promoting Podcasts in Niche Groups

18:57 Time Management for Effective Outsourcing

20:50 Efficient Time Management Tips

24:23 "Building Business with Free Resources"

Here are my top 3 takeaways from our conversation:

• Start with What You Have: Leverage your smartphone, laptop, and free or built-in editing tools like Canva or iMovie to produce and share your episodes. Don’t let the lack of expensive equipment hold you back—focus on content and consistency.
• Grow Organically (and Creatively): Collaborate with your podcast guests for cross-promotion, use social platforms to tag and invite them as collaborators, and tap into relevant Facebook or LinkedIn groups. Building your network this way can be just as effective as paid ads—and often more authentic.
• Track Your Time & Outsource Strategically: Use free tools like Toggl to see where you’re spending time. If editing eats up your hours, consider bartering services or investing a bit to outsource the tasks that slow you down, so you can focus on what you do best.

Subscribe to Tonnisha's Tip of The Month

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a...]]>In this episode, I’m joined by Tonnisha English-Amamoo of TJE Communications to talk about something many podcasters face: how to start and grow your podcast with little to no budget. Tonnisha brings her expertise in digital marketing and small business solutions to share real, actionable advice for podcasters working with limited resources.

We kick things off by discussing the importance of just getting started, even if all you have is a smartphone and a laptop. Tonnisha recommends using free or low-cost editing tools like iMovie or Canva, and uploading your episodes to free platforms such as YouTube. We chat about the importance of being mindful of your recording environment, especially if you’re only using built-in microphones.

A big focus is on growing organically—leveraging social media, tagging guests, and collaborating to maximize your reach. Tonnisha shares practical tips like inviting guests to co-create Instagram content, which can expand your audience without spending a dime. We emphasize making guests feel valued, keeping them in the loop about episode launches, and encouraging their support in promoting your content.

We also highlight free marketing channels like newsletters (using Substack, ConvertKit, or LinkedIn), and the power of repurposing engaging moments from your episodes on social to spark conversation. Tonnisha suggests joining topic-specific Facebook or LinkedIn groups to share your podcast with communities already interested in your subject matter, and even interviewing group admins to build real connections and increase visibility.

Editing can be a pain point, so we talk about batching episodes, planning recordings to minimize mistakes, and tracking your time with tools like Toggl to decide when it’s worth outsourcing. Ultimately, we stress that DIY-ing is great for starting out, but knowing when to invest your time—or someone else’s—makes all the difference.

If you’re looking for creative ways to keep your podcast moving forward on a shoestring budget, this episode is packed with first-hand advice, inspiration, and resources to help you make the most of what you have.

Key Moments

00:00 "Podcasting Basics with Free Tools"

03:09 Organic Podcast Growth Tips

07:23 Podcast Studio Networking Tips

12:09 "Maximize Podcast Reach and Savings"

13:54 Promoting Podcasts in Niche Groups

18:57 Time Management for Effective Outsourcing

20:50 Efficient Time Management Tips

24:23 "Building Business with Free Resources"

Here are my top 3 takeaways from our conversation:

• Start with What You Have: Leverage your smartphone, laptop, and free or built-in editing tools like Canva or iMovie to produce and share your episodes. Don’t let the lack of expensive equipment hold you back—focus on content and consistency.
• Grow Organically (and Creatively): Collaborate with your podcast guests for cross-promotion, use social platforms to tag and invite them as collaborators, and tap into relevant Facebook or LinkedIn groups. Building your network this way can be just as effective as paid ads—and often more authentic.
• Track Your Time & Outsource Strategically: Use free tools like Toggl to see where you’re spending time. If editing eats up your hours, consider bartering services or investing a bit to outsource the tasks that slow you down, so you can focus on what you do best.

Subscribe to Tonnisha's Tip of The Month

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

The Circle of Experts are:

Yasmine Robles from Rebel Marketing

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

Copyright 2025 Brett Johnson, My Podcast Guy™

https://creativecommons.org/licenses/by-nd/4.0/

Welcome to another episode of The Circle Sessions! I’m Brett Johnson from Circle 270 Media Podcast Consultants, and this week I’m joined by Yasmine Robles and Izzy Dadosky of Rebel Marketing.

This conversation is packed with practical insights. We kick things off by defining your unique value proposition (UVP)—that is, what makes you stand out and the special way you solve problems for your audience. We agree that your UVP can and probably should evolve as you grow, learn, and gain feedback from your community.

Izzy shares how aligning your brand voice with your true personality creates authenticity, especially for small businesses. She offers a real-life example of Rebel Marketing and how updating their brand voice and visual identity helped them feel more “in their skin.”

Yasmine breaks down what to consider when creating (or updating) your visual identity, reminding us to connect visuals with the personality and mission behind our brand. We discuss how colors, fonts, and imagery all send signals about who you are.

From there, we look at elevator pitches—keeping it short, tailored, and natural—plus the art of leveraging existing content on multiple platforms to build your reputation and stay memorable. We explore how to engage authentically on social media, why networking should reflect your goals and vibe, and how important it is to continually showcase testimonials and success stories in genuine ways.

We wrap up by emphasizing the value of consistency, not just on social but across your website and all touchpoints. If you’re looking to build or refresh your personal brand and want real-world examples and step-by-step advice, this episode is for you.

Key Takeaways

• Your personal brand is about authenticity and evolution—let it grow with you.
• Spend time finding your true voice before building out visual assets.
• Repurpose content smartly to reinforce your brand without burning out.
• Engage online with a tone that feels genuine, not forced.
• Consistency is crucial—if you stop posting, people quickly forget.
• Strategically pick where and how to network, and use testimonials to build trust.

Key Moments

00:00 "Evolving a Brand Voice"

04:55 "Visual Identity Transformation"

08:47 "Rethinking Elevator Pitch Length"

12:54 Repurpose and Share Content Creatively

14:28 Authentic Engagement Strategies

18:23 Strategic Networking for Rebel Marketing

20:28 Authentic Testimonials Boost Business Trust

24:13 Building a Strong Online Presence

28:24 Personal Brand Management Strategies

Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.

Her website.

Her Instagram.

Click here for the checklist!

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

The Circle of Experts are:

Yasmine Robles from Rebel Marketing

Tonnisha English-Amamoo of We’re putting the spotlight on building your personal brand—particularly for entrepreneurs, podcasters, and anyone eager to make their mark.

Welcome to another episode of The Circle Sessions! I’m Brett Johnson from Circle 270 Media Podcast Consultants, and this week I’m joined by Yasmine Robles and Izzy Dadosky of Rebel Marketing.

This conversation is packed with practical insights. We kick things off by defining your unique value proposition (UVP)—that is, what makes you stand out and the special way you solve problems for your audience. We agree that your UVP can and probably should evolve as you grow, learn, and gain feedback from your community.

Izzy shares how aligning your brand voice with your true personality creates authenticity, especially for small businesses. She offers a real-life example of Rebel Marketing and how updating their brand voice and visual identity helped them feel more “in their skin.”

Yasmine breaks down what to consider when creating (or updating) your visual identity, reminding us to connect visuals with the personality and mission behind our brand. We discuss how colors, fonts, and imagery all send signals about who you are.

From there, we look at elevator pitches—keeping it short, tailored, and natural—plus the art of leveraging existing content on multiple platforms to build your reputation and stay memorable. We explore how to engage authentically on social media, why networking should reflect your goals and vibe, and how important it is to continually showcase testimonials and success stories in genuine ways.

We wrap up by emphasizing the value of consistency, not just on social but across your website and all touchpoints. If you’re looking to build or refresh your personal brand and want real-world examples and step-by-step advice, this episode is for you.

Key Takeaways

• Your personal brand is about authenticity and evolution—let it grow with you.
• Spend time finding your true voice before building out visual assets.
• Repurpose content smartly to reinforce your brand without burning out.
• Engage online with a tone that feels genuine, not forced.
• Consistency is crucial—if you stop posting, people quickly forget.
• Strategically pick where and how to network, and use testimonials to build trust.

Her website.

Her Instagram.

Click here for the checklist!

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

The Circle of Experts are:

Yasmine Robles from Rebel Marketing

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

Copyright 2025 Brett Johnson, My Podcast Guy™

https://creativecommons.org/licenses/by-nd/4.0/

Tonnisha shares valuable insights from her experience helping small businesses level the playing field with digital marketing. We talk about why the most successful podcasts, like Crime Junkies and Tenderfoot TV’s shows, build brands that go far beyond their episodes. Instead of just entertaining, they get their audience involved—offering calls to action, creating paid communities, and developing exclusive apps or content. Their audiences feel a real sense of community, which keeps them engaged episode after episode.

We also look at examples like Serial, examining why a singular focus on one case can sometimes box in a podcast brand. Tonnisha points out the importance of strategy early on: thinking about the bigger purpose and end goal for your podcast when crafting content and shaping your brand. We discuss the value of early planning—not just filling out a podcast description, but truly understanding what you want your show to stand for and how your episodes will support that mission.

As we wrap up, we emphasize that building a successful podcast brand is a long-term commitment and often requires a team, not just a solo effort. Passion, consistency, and community are critical ingredients. If you’re thinking about taking your podcast brand to the next level or assembling the right support, both Tonnisha and I are here to help.

Get actionable advice, real-world examples, and some cautionary tales about what can happen when you don’t think big-picture from the start. If you want to chat more about building your podcast brand, be sure to reach out to us—we’d love to support your journey!

Key Moments

00:00 "Crime Junkies' Success Strategy"

06:40 Podcast Branding and Audience Engagement

07:29 Podcast Branding Strategy Insights

13:37 Successful Podcasting Requires Passion

15:48 Audience Engagement Through Q&A Sessions

My top 3 takeaways from their conversation:

Your Podcast is a Brand, Not Just a Show

Treat your podcast like a business. Success comes from intentional work both inside and outside of episodes—think community-building, calls to action, and engaging content that goes beyond the audio.

Community is Everything

The most successful podcasts build loyal communities. From Patreon-exclusive content to interactive apps and live tours, it’s about making listeners part of the story—just like Crime Junkies and Up and Vanished do so well.

Plan for Growth, Expect to Pivot

Podcast growth isn’t overnight. A clear brand strategy—and the agility to adapt when your show (or an episode) unexpectedly goes viral—is critical. Don’t be afraid to pivot or spin off new shows to keep your audience engaged.

Subscribe to Tonnisha's Tip of The Month

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

The Circle of Experts are:

Yasmine Robles from Rebel Marketing

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, I’m joined by Tonnisha English-Amamoo of TJE Communications. We explore what truly makes podcast branding successful—and how it’s different from just promoting individual episodes.

Tonnisha shares valuable insights from her experience helping small businesses level the playing field with digital marketing. We talk about why the most successful podcasts, like Crime Junkies and Tenderfoot TV’s shows, build brands that go far beyond their episodes. Instead of just entertaining, they get their audience involved—offering calls to action, creating paid communities, and developing exclusive apps or content. Their audiences feel a real sense of community, which keeps them engaged episode after episode.

We also look at examples like Serial, examining why a singular focus on one case can sometimes box in a podcast brand. Tonnisha points out the importance of strategy early on: thinking about the bigger purpose and end goal for your podcast when crafting content and shaping your brand. We discuss the value of early planning—not just filling out a podcast description, but truly understanding what you want your show to stand for and how your episodes will support that mission.

As we wrap up, we emphasize that building a successful podcast brand is a long-term commitment and often requires a team, not just a solo effort. Passion, consistency, and community are critical ingredients. If you’re thinking about taking your podcast brand to the next level or assembling the right support, both Tonnisha and I are here to help.

Get actionable advice, real-world examples, and some cautionary tales about what can happen when you don’t think big-picture from the start. If you want to chat more about building your podcast brand, be sure to reach out to us—we’d love to support your journey!

Key Moments

00:00 "Crime Junkies' Success Strategy"

06:40 Podcast Branding and Audience Engagement

07:29 Podcast Branding Strategy Insights

13:37 Successful Podcasting Requires Passion

15:48 Audience Engagement Through Q&A Sessions

My top 3 takeaways from their conversation:

Your Podcast is a Brand, Not Just a Show

Treat your podcast like a business. Success comes from intentional work both inside and outside of episodes—think community-building, calls to action, and engaging content that goes beyond the audio.

Community is Everything

The most successful podcasts build loyal communities. From Patreon-exclusive content to interactive apps and live tours, it’s about making listeners part of the story—just like Crime Junkies and Up and Vanished do so well.

Plan for Growth, Expect to Pivot

Podcast growth isn’t overnight. A clear brand strategy—and the agility to adapt when your show (or an episode) unexpectedly goes viral—is critical. Don’t be afraid to pivot or spin off new shows to keep your audience engaged.

Subscribe to Tonnisha's Tip of The Month

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

The Circle of Experts are:

Yasmine Robles from Rebel Marketing

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

Copyright 2025 Brett Johnson, My Podcast Guy™

https://creativecommons.org/licenses/by-nd/4.0/

Here’s your quick rundown of what NOT to do:

1. Unclear Messaging

Izzy hits hard on the importance of clear, jargon-free messaging. If visitors can’t tell what you do within five seconds, that’s a big red flag. Speak your audience’s language, not industry lingo.

2. Slow Load Times

Yasmine reminds us—it’s 2025 and people still won’t wait for a slow site. Big images and heavy videos are often culprits. Test your speed (try Pingdom or Google’s tool!) and keep things light and fast.

3. Poor Mobile Experience

With most folks browsing on their phones, a frustrating mobile site is a deal breaker. Whether someone’s looking up your podcast after a networking event or searching for a bite to eat, if your site fumbles on mobile, you’re forgotten.

4. Weak or Missing Calls to Action

Izzy nails it: CTA’s aren’t just about “Book a Call.” It could be following on LinkedIn, grabbing a free resource, or subscribing to a newsletter. The goal is to gently guide, not push—offer CTAs that meet listeners where they’re at in THEIR journey.

5. Outdated Design

Websites are never truly “done.” Yasmine suggests a refresh every 3 years—update your photos, check your messaging, and run routine link audits. Little improvements can make a big difference.

Key Moments

00:00 Embracing SEO for Audio/Video Services

04:17 Website Performance Diagnostics Tool

07:45 Aligning Brand Shoots with Identity

13:03 "Revamp Messaging and Site Maintenance"

16:08 Optimize Your Website for Podcast Success

Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.

Her website.

Her Instagram.

Click here for the checklist!

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

The Circle of Experts are:

Yasmine Robles from Rebel Marketing

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

Copyright 2025 Brett Johnson, My Podcast Guy™

https://creativecommons.org/licenses/by-nd/4.0/

Leveraging Social Media for Deeper Engagement: "So using your social media or your emails as a way to provide that education to people, go a little bit deeper on some of the topics, be able to provide resources." - Tonnisha English-Amamoo

This one is all about the magic between the episodes. I sit down with the ever-insightful Tonnisha English-Amamoo of TJE Communications to explore how you can keep your podcast audience excited and engaged—even when you’re not dropping new episodes.

Whether you’re a seasoned podcaster or just starting out, this episode is filled with actionable tips to add to your podcasting toolkit.

Here’s what you’ll learn in this episode:

1. Break Down Your Episodes into Bonus Content: Learn how to turn your existing podcasts into bite-size gems—sound bites, quotes, and more—to share across your platforms.
2. Engage Your Audience Between Episodes: Get creative with polls, Q&As, and prompts to keep conversations alive on social media and email.
3. Build Loyal Fans Through Recognition: Discover how a simple shout-out or thank you note can turn a casual listener into a dedicated fan.
4. Collaborate Like a Pro: Steps to coordinate promotion with your guests or co-hosts so everyone’s audience gets in on the action.
5. Make Content Creation Fun (Not a Chore): Tips to avoid burnout, pace yourself, and try new things—so staying visible never becomes overwhelming.

Key Moments

00:00 "Podcast Engagement and Consistency Tips"

06:04 "Engaging Podcast Listener Suggestions"

10:12 "Podcast Publishing: Balance and Pace"

11:09 Podcast Content Strategy for Engagement

15:36 Maximizing Engagement with Creative CTAs

Subscribe to Tonnisha's Tip of The Month

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

The Circle of Experts are:

Yasmine Robles from Rebel Marketing

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

Copyright 2025 Brett Johnson, My Podcast Guy™

We kick things off by exploring the real state of podcasting in 2025. Despite the huge number of podcasts—nearly 476,000 active shows—less than 15% are active, which means it’s still a tremendous time to create and consistently produce your show. Don and I talk about how podcasters are getting smarter about content strategy and outsourcing, and it’s encouraging to see that podcasting has proven it’s more than just a pandemic trend.

We also touch on some exciting developments in the industry, starting with the Golden Globes introducing a Best Podcast category. Awards like these recognize not only the big names but also offer potential for indie creators to shine. YouTube is now rolling out weekly podcast charts, reminiscent of classic radio countdowns, and both of us are eager to see these rankings broken down by genre and to spotlight newcomers, not just the top-tier podcasts that always dominate the lists.

On the technical side, we discuss Apple’s HLS streaming technology and why it’s potentially a game changer for video podcasting, especially as platforms like Apple TV, Netflix, and Amazon are eyeing audio content. We also cover the removal of Apple’s 30% “tax” on in-app purchases, which opens the door for better compensation solutions for creators, particularly those using Patreon or Spotify.

Finally, Don brings up recent research on the biggest challenges marketers face when compensating creators, from budget constraints to unclear ROI metrics. We talk about practical strategies for negotiating deals, setting clear goals, and why asking the right questions always leads to stronger partnerships.

Thanks for listening! Reach out to us if you want to talk podcast growth strategies or creative campaign ideas—Don and I are always up for a conversation.

You are invited to explore additional innovative possibilities by choosing one of your favorite ideas from this (or any) Five Buck Brainstorms and purchasing a more in-depth custom idea generation session from Don The Idea Guy on that (or any other) subject. Visit the Brainstorm page on the Don The Idea Guy website for more details.

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

The Circle of Experts are:

Yasmine Robles from Rebel Marketing

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

Copyright 2025 Brett Johnson, My Podcast Guy™

https://creativecommons.org/licenses/by-nd/4.0/

Izzy Dadosky and Yasmine Robles from Rebel Marketing join me on this episode.

First off, stay informed about marketing trends and be cautious against blindly following them. What works for one podcaster might not work for you.

One of the first marketing tactics we talk about is the practice of boosting posts on social media platforms like Facebook. Boosting posts can often be a waste of money because it won't contribute to meaningful engagement or conversions. Develop a targeted ad strategy with a clear purpose.

Next, the myth of posting every day on social media. Posting every day is unnecessary and can even backfire if the content lacks quality. Instead, post a few well-thought-out pieces each week. Focus on maintaining engagement with those who interact with your content.

We also touch on the subject of email marketing, emphasizing the importance of having a strategic approach to email blasts. Sending frequent, poorly targeted emails can lead to high unsubscribe rates. Create meaningful content that aligns with the audience's interests and needs can drive better engagement.

When it comes to search engine optimization (SEO), don't keyword stuff. This tactic, which involves filling content with excessive keywords to manipulate search rankings, can hinder readability and user experience. Instead, the focus should be on creating authoritative content that answers users' questions naturally and engagingly.

Concentrate on what aligns with your specific goals and audience needs. Wearing many hats as a business owner or a podcast content creator, it's crucial to invest time and resources in actions that are meaningful and impactful.

The ideal marketing tactic is not universal.

5 Keys You'll Learn in This Episode

1. Why boosting posts on social media might be hitting your wallet with no returns.
2. The myth of posting every day on social media and why less can be more.
3. How email newsletters could be doing more harm than good without a proper strategy.
4. The pitfalls of SEO keyword stuffing and what to focus on instead.
5. Long-term gains over short-term trends: the secret sauce to marketing success

Key Moments

00:00 Effective Ad Strategy Benefits

03:49 A/B Testing and Retargeting Strategies

08:14 Social Media Strategy Insights

11:51 "Optimize Posting Frequency Strategically"

15:02 Optimize Email Engagement

17:58 "Targeted Email Strategies"

20:33 Prioritize User Experience Over Keywords

26:01 Strategic Marketing Decisions for Business

Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.

Her website.

Her Instagram.

Click here for the checklist!

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

The Circle of Experts are:

Yasmine Robles from Rebel Marketing

Tonnisha English-Amamoo of TJE Communications

The discussion centers around overrated marketing tactics, particularly for growing and promoting podcasts.

Izzy Dadosky and Yasmine Robles from Rebel Marketing join me on this episode.

First off, stay informed about marketing trends and be cautious against blindly following them. What works for one podcaster might not work for you.

One of the first marketing tactics we talk about is the practice of boosting posts on social media platforms like Facebook. Boosting posts can often be a waste of money because it won't contribute to meaningful engagement or conversions. Develop a targeted ad strategy with a clear purpose.

Next, the myth of posting every day on social media. Posting every day is unnecessary and can even backfire if the content lacks quality. Instead, post a few well-thought-out pieces each week. Focus on maintaining engagement with those who interact with your content.

We also touch on the subject of email marketing, emphasizing the importance of having a strategic approach to email blasts. Sending frequent, poorly targeted emails can lead to high unsubscribe rates. Create meaningful content that aligns with the audience's interests and needs can drive better engagement.

When it comes to search engine optimization (SEO), don't keyword stuff. This tactic, which involves filling content with excessive keywords to manipulate search rankings, can hinder readability and user experience. Instead, the focus should be on creating authoritative content that answers users' questions naturally and engagingly.

Concentrate on what aligns with your specific goals and audience needs. Wearing many hats as a business owner or a podcast content creator, it's crucial to invest time and resources in actions that are meaningful and impactful.

The ideal marketing tactic is not universal.

5 Keys You'll Learn in This Episode

1. Why boosting posts on social media might be hitting your wallet with no returns.
2. The myth of posting every day on social media and why less can be more.
3. How email newsletters could be doing more harm than good without a proper strategy.
4. The pitfalls of SEO keyword stuffing and what to focus on instead.
5. Long-term gains over short-term trends: the secret sauce to marketing success

Key Moments

00:00 Effective Ad Strategy Benefits

03:49 A/B Testing and Retargeting Strategies

08:14 Social Media Strategy Insights

11:51 "Optimize Posting Frequency Strategically"

15:02 Optimize Email Engagement

17:58 "Targeted Email Strategies"

20:33 Prioritize User Experience Over Keywords

26:01 Strategic Marketing Decisions for Business

Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.

Her website.

Her Instagram.

Click here for the checklist!

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

The Circle of Experts are:

Yasmine Robles from Rebel Marketing

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

Copyright 2025 Brett Johnson, My Podcast Guy™

https://creativecommons.org/licenses/by-nd/4.0/

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/abbynoise/face-game

License code: IUDJXGXP8JAXJVJS

Welcome to this episode of The Circle Sessions, where I’m joined by Tonnisha English-Amamoo from TJE Communications to talk all things LinkedIn for podcasters. As your host, Brett Johnson, I’ve noticed that LinkedIn is often overlooked as a platform for promoting podcasts, especially compared to Instagram or TikTok. Tonnisha and I break down how podcasters can really maximize their presence and reach on this professional platform.

We start by exploring why LinkedIn is uniquely positioned for thought leadership, professional networking, and even potential sponsor connections. Tonnisha shares her own experience and strategy for optimizing a LinkedIn profile to showcase your role as a podcast host, no matter your primary profession. We discuss updating your headline, about section, and incorporating your podcast into your overall personal brand on LinkedIn.

We also highlight the importance of going beyond simple self-promotional posts. I share tips on using AI to extract key insights from your podcast transcripts and create engaging, value-driven content. Tonnisha and I also talk about leveraging guests' expertise, using pull quotes, and even making short video invitations to promote new episodes effectively.

Finding guests and networking on LinkedIn gets its own spotlight in our conversation. We discuss the right (and wrong) ways to pitch guests, emphasizing genuine connections and clear audience value over impersonal or transactional outreach. We look at the potential of LinkedIn groups, being wary of mere promotional pods, and instead, focusing on strategic group participation that actually strengthens your show and network.

Finally, we touch on the untapped opportunities LinkedIn offers—whether for engagement, increasing organic reach, or even sponsorship. If your podcast speaks to professionals, entrepreneurs, or niche industries, LinkedIn might be the next game-changer in growing your audience and your brand.

Ready to get more intentional and creative with LinkedIn for your podcast?

Key Moments

00:00 Optimizing LinkedIn for Podcast Growth

05:16 "Creating Engaging Podcast Content"

08:52 Screen Recording Tips for Podcasts

12:38 Authentic Podcast Networking Strategies

14:22 Black Women in Business Podcast

19:50 Monetizing Podcasts via LinkedIn

21:52 Engagement and Value-Based Selling

25:00 LinkedIn's Focused Professional Networking

27:54 Contact Information Summary

Here are three BIG takeaways on how to maximize LinkedIn for your podcast:

Optimize Your Profile for Podcast Visibility

Don’t just mention your podcast in passing—integrate it into your LinkedIn headline and about section. Position yourself as a podcast host or thought leader, and be clear about the value your show provides. This makes it easier for listeners, guests, and even sponsors to find you!

Go Beyond Self-Promotion with Value-Driven Content

Instead of simply posting “New episode, check it out!”—share insightful snippets, pull quotes, or key takeaways from your transcript. Use AI or tools like ChatGPT to help distill your content into engaging posts. Tagging guests or experts for their opinions invites authentic engagement and leverages their networks, too.

Tap Into LinkedIn’s Unique Networking Power

LinkedIn isn’t just about job searching. Use it to find and attract high-quality guests, connect with potential sponsors, and join industry groups that align with your podcast’s niche. Thoughtful outreach and value-focused messaging can open the door to powerful collaborations.

Monetizing Your Podcast on LinkedIn: "Are there, you know, professionals that are connected with different industries or companies that may be interested in being a sponsor of your show because you're so active promoting it." - Tonnisha English-Amamoo

Welcome to this episode of The Circle Sessions, where I’m joined by Tonnisha English-Amamoo from TJE Communications to talk all things LinkedIn for podcasters. As your host, Brett Johnson, I’ve noticed that LinkedIn is often overlooked as a platform for promoting podcasts, especially compared to Instagram or TikTok. Tonnisha and I break down how podcasters can really maximize their presence and reach on this professional platform.

We start by exploring why LinkedIn is uniquely positioned for thought leadership, professional networking, and even potential sponsor connections. Tonnisha shares her own experience and strategy for optimizing a LinkedIn profile to showcase your role as a podcast host, no matter your primary profession. We discuss updating your headline, about section, and incorporating your podcast into your overall personal brand on LinkedIn.

We also highlight the importance of going beyond simple self-promotional posts. I share tips on using AI to extract key insights from your podcast transcripts and create engaging, value-driven content. Tonnisha and I also talk about leveraging guests' expertise, using pull quotes, and even making short video invitations to promote new episodes effectively.

Finding guests and networking on LinkedIn gets its own spotlight in our conversation. We discuss the right (and wrong) ways to pitch guests, emphasizing genuine connections and clear audience value over impersonal or transactional outreach. We look at the potential of LinkedIn groups, being wary of mere promotional pods, and instead, focusing on strategic group participation that actually strengthens your show and network.

Finally, we touch on the untapped opportunities LinkedIn offers—whether for engagement, increasing organic reach, or even sponsorship. If your podcast speaks to professionals, entrepreneurs, or niche industries, LinkedIn might be the next game-changer in growing your audience and your brand.

Ready to get more intentional and creative with LinkedIn for your podcast?

Key Moments

00:00 Optimizing LinkedIn for Podcast Growth

05:16 "Creating Engaging Podcast Content"

08:52 Screen Recording Tips for Podcasts

12:38 Authentic Podcast Networking Strategies

14:22 Black Women in Business Podcast

19:50 Monetizing Podcasts via LinkedIn

21:52 Engagement and Value-Based Selling

25:00 LinkedIn's Focused Professional Networking

27:54 Contact Information Summary

Here are three BIG takeaways on how to maximize LinkedIn for your podcast:

Optimize Your Profile for Podcast Visibility

Don’t just mention your podcast in passing—integrate it into your LinkedIn headline and about section. Position yourself as a podcast host or thought leader, and be clear about the value your show provides. This makes it easier for listeners, guests, and even sponsors to find you!

Go Beyond Self-Promotion with Value-Driven Content

Instead of simply posting “New episode, check it out!”—share insightful snippets, pull quotes, or key takeaways from your transcript. Use AI or tools like ChatGPT to help distill your content into engaging posts. Tagging guests or experts for their opinions invites authentic engagement and leverages their networks, too.

Tap Into LinkedIn’s Unique Networking Power

LinkedIn isn’t just about job searching. Use it to find and attract high-quality guests, connect with potential sponsors, and join industry groups that align with your podcast’s niche. Thoughtful outreach and value-focused messaging can open the door to powerful collaborations.

Subscribe to Tonnisha's Tip of The Month

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

The Circle of Experts are:

Yasmine Robles from Rebel Marketing

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

Copyright 2025 Brett Johnson, My Podcast Guy™

I sit down with Yasmine Robles and Izzy Dadosky from Rebel Marketing to talk all about building loyal fans and communities around your podcast.

We share why having a website is so important as your podcast’s central home online. Not only does it make you look more legit, but it also gives your audience a place to interact with you and with each other, rather than just passively listening.

Izzy highlights the power of SEO and ensuring your site is easy to find, while Yasmine offers insight into deciding what type of community you want to create, depending on your podcast’s goals and target audience.

We touch on different online platforms you can use—Substack, Circle communities, Kajabi, Facebook groups, Discord, and even Slack—and discuss how to pick the best option based on your needs and budget.

We also talk about the importance of being clear on the purpose of your community, staying consistent with your engagement, and focusing more on genuine connections than fancy tech.

From offering bonus content and Q&A sessions to giving your listeners access to exclusive behind-the-scenes discussions or even fun extras like dad jokes, creating a sense of belonging is key.

We share practical tips on incentivizing participation, getting your social media audience to make the leap to a closer-knit group, and how to avoid overwhelming your members with too much information all at once.

Whether you’re just starting or thinking about launching a paid community for your podcast, this episode is packed with real-world advice and encouragement to help you turn listeners into true fans and supporters.

5 Keys You’ll Learn in This Episode:

1. Why a Website Matters Discover how having a dedicated .com gives your podcast legitimacy and helps your SEO—so fans find YOU first (not random merch resellers!).
2. Define Your Community’s Purpose Before you invite listeners in, nail down your group’s “why.” Is it for fan discussion, bonus content, networking, or crowd-sourcing ideas? Yasmine shares how clear goals dictate everything else.
3. Easy Bonus Content Wins Get creative: From members-only Q&As to evidence drops for true crime podcasts, learn ideas for exclusive perks that keep your audience coming back.
4. Best Community Platforms (Without Getting Overwhelmed!) Slack, Circle, Substack, Discord, Facebook groups… the gang breaks down platforms for every budget, plus simple ways to link them to your site.
5. Motivating Fans to Join (And Actually Participate!) From fun badges to engaging channels (hello dad joke tab!), find out what gets folks excited to join your inner circle—and tips to keep the momentum up.

Key Moments

00:00 Building Podcast Community Online

04:08 Creating Purposeful Podcast Communities

06:44 Paid Content Strategy Options

11:37 Focus on Community Engagement

14:42 Communities' Purpose and Benefits

15:58 Prioritize Focused Call to Action

21:19 Launching Community Growth Strategy

23:23 "Podcasting Community Benefits and Growth"

Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.

Her website.

Her Instagram.

Click here for the checklist!

Each week, one of The Circle of Experts talks about critical aspects]]>Growing a dedicated audience isn’t just about having listeners—it’s about engaging them, connecting with them, and offering value beyond just the episodes.

I sit down with Yasmine Robles and Izzy Dadosky from Rebel Marketing to talk all about building loyal fans and communities around your podcast.

We share why having a website is so important as your podcast’s central home online. Not only does it make you look more legit, but it also gives your audience a place to interact with you and with each other, rather than just passively listening.

Izzy highlights the power of SEO and ensuring your site is easy to find, while Yasmine offers insight into deciding what type of community you want to create, depending on your podcast’s goals and target audience.

We touch on different online platforms you can use—Substack, Circle communities, Kajabi, Facebook groups, Discord, and even Slack—and discuss how to pick the best option based on your needs and budget.

We also talk about the importance of being clear on the purpose of your community, staying consistent with your engagement, and focusing more on genuine connections than fancy tech.

From offering bonus content and Q&A sessions to giving your listeners access to exclusive behind-the-scenes discussions or even fun extras like dad jokes, creating a sense of belonging is key.

We share practical tips on incentivizing participation, getting your social media audience to make the leap to a closer-knit group, and how to avoid overwhelming your members with too much information all at once.

Whether you’re just starting or thinking about launching a paid community for your podcast, this episode is packed with real-world advice and encouragement to help you turn listeners into true fans and supporters.

5 Keys You’ll Learn in This Episode:

1. Why a Website Matters Discover how having a dedicated .com gives your podcast legitimacy and helps your SEO—so fans find YOU first (not random merch resellers!).
2. Define Your Community’s Purpose Before you invite listeners in, nail down your group’s “why.” Is it for fan discussion, bonus content, networking, or crowd-sourcing ideas? Yasmine shares how clear goals dictate everything else.
3. Easy Bonus Content Wins Get creative: From members-only Q&As to evidence drops for true crime podcasts, learn ideas for exclusive perks that keep your audience coming back.
4. Best Community Platforms (Without Getting Overwhelmed!) Slack, Circle, Substack, Discord, Facebook groups… the gang breaks down platforms for every budget, plus simple ways to link them to your site.
5. Motivating Fans to Join (And Actually Participate!) From fun badges to engaging channels (hello dad joke tab!), find out what gets folks excited to join your inner circle—and tips to keep the momentum up.

Key Moments

00:00 Building Podcast Community Online

04:08 Creating Purposeful Podcast Communities

06:44 Paid Content Strategy Options

11:37 Focus on Community Engagement

14:42 Communities' Purpose and Benefits

15:58 Prioritize Focused Call to Action

21:19 Launching Community Growth Strategy

23:23 "Podcasting Community Benefits and Growth"

Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.

Her website.

Her Instagram.

Click here for the checklist!

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

The Circle of Experts are:

Yasmine Robles from Rebel Marketing

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

Copyright 2025 Brett Johnson, My Podcast Guy™

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/vince-mcgill/lemon-slice

License code: 2NRNUIV5VG7FU3K5

https://creativecommons.org/licenses/by-nd/4.0/

Welcome to The Circle Sessions! In this episode, I’m Brett Johnson, your host from Circle 270 Media Podcast Consultants, joined by Tonnisha English-Amamoo of TJE Communications. Today, we’re talking about when—and why—you should consider investing in a video setup for your podcast.

Tonnisha and I explore the current trend of adding video to podcasts, with platforms like YouTube and social media pushing visual content to the forefront. We discuss the reasons podcasters are leaning into video, from expanding reach on different platforms to providing engaging short clips for Instagram reels, TikTok, and more.

Tonnisha shares her experiences creating video content for her own show, “Black Woman in Biz,” including both the advantages and hurdles she’s encountered—everything from outdated camera equipment to adapting her setup for visual storytelling.

We weigh the pros and cons of video, emphasizing the importance of understanding your audience and knowing your “why” before making the leap.

We also touch on the increased production demands—cameras, lighting, sound, and setup—and the need for planning around different listener and viewer preferences.

We also look at maximizing content by repurposing video across platforms, and offer practical suggestions for starting small and experimenting before making a big investment in gear or production. Tonnisha and I urge you to look at your data, ask your audience what they want, and consider what’s sustainable for your show.

No matter where you are in your podcast journey—whether you’re audio-only, video-first, or a hybrid—this conversation will help you weigh your options and take your podcast in the direction that fits you best.

Key Moments

00:00 "Integrating Video into Podcasting"

04:57 Podcast Promotion via Social Media

08:09 "Pros of Visual Podcast Elements"

11:21 Spotify Podcast Video Feature Insight

15:34 "Creative Content Filming Challenges"

17:06 Maximize Content Reach Efficiently

21:31 Podcasting Versus Instagram Monetization

23:02 "Podcasting Purpose and Readiness"

Subscribe to Tonnisha's Tip of The Month

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

The Circle of Experts are:

Yasmine Robles from Rebel Marketing

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

Copyright 2025 Brett Johnson, My Podcast Guy™

https://creativecommons.org/licenses/by-nd/4.0/

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/vince-mcgill/lemon-slice

License code: 2NRNUIV5VG7FU3K5

I'm excited to have Yasmine Robles and Izzy Dadosky from Rebel Marketing from The Circle of Experts. Together, we uncover the five critical website mistakes that could be costing you, listeners, and potential clients.

From mastering clear messaging to tackling slow load times, we guide you through the nuances of website design that can make or break your online presence. Plus, we explore the significance of mobile optimization, strategic call to actions, and keeping your design fresh and engaging.

Top Takeaways

1. Unclear Messaging: Emphasize the importance of having clear messaging on your website. Understand your audience, their problems, and how they describe them to create effective communication.
2. Slow Load Times: Highlight the detrimental impact of slow loading times on user experience. Ensure images and videos are optimized for faster loading.
3. Mobile Experience: Prioritize a mobile-first design approach, ensuring that the website is fluid and provides a good user experience across different devices.
4. Call to Actions: Make call to actions (CTAs) visible and straightforward. Use strategic placements to guide users towards desired actions like bookings or inquiries.
5. Outdated Designs: Regularly review and update your website's design to keep it fresh and relevant. Even minor updates can significantly enhance user experience.
6. Website Inventory Check: Periodically review website content to ensure images and media are current, relevant, and contribute positively to user experience.
7. SEO-friendly Content: Integrate SEO research into your website content to improve visibility and attract the right audience.
8. Holistic Marketing Approach: Use a comprehensive marketing strategy that includes social media, email marketing, and website optimization for consistent messaging and branding.
9. Adaptability: Be open to evolving your website and messaging strategies over time to stay relevant and meet changing audience needs.
10. Use of Tools: Consider tools like booking calendars to streamline the process of setting appointments and improve efficiency in user interactions.

Key Moments

00:00 Comprehensive Brand & Messaging Guide

05:46 Improving Website Load Times

08:30 Optimize Mobile Accessibility and Load Times

10:44 Make Contact Information Prominent

15:40 Strategic Retail Website Design

Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.

Her website.

Her Instagram.

Click here for the checklist!

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

The Circle of Experts are:

Yasmine Robles from Rebel Marketing

Tonnisha English-Amamoo of TJE Communications

How can unclear messaging on a website impact the ability to attract and retain podcast listeners or clients?

I'm excited to have Yasmine Robles and Izzy Dadosky from Rebel Marketing from The Circle of Experts. Together, we uncover the five critical website mistakes that could be costing you, listeners, and potential clients.

From mastering clear messaging to tackling slow load times, we guide you through the nuances of website design that can make or break your online presence. Plus, we explore the significance of mobile optimization, strategic call to actions, and keeping your design fresh and engaging.

Top Takeaways

1. Unclear Messaging: Emphasize the importance of having clear messaging on your website. Understand your audience, their problems, and how they describe them to create effective communication.
2. Slow Load Times: Highlight the detrimental impact of slow loading times on user experience. Ensure images and videos are optimized for faster loading.
3. Mobile Experience: Prioritize a mobile-first design approach, ensuring that the website is fluid and provides a good user experience across different devices.
4. Call to Actions: Make call to actions (CTAs) visible and straightforward. Use strategic placements to guide users towards desired actions like bookings or inquiries.
5. Outdated Designs: Regularly review and update your website's design to keep it fresh and relevant. Even minor updates can significantly enhance user experience.
6. Website Inventory Check: Periodically review website content to ensure images and media are current, relevant, and contribute positively to user experience.
7. SEO-friendly Content: Integrate SEO research into your website content to improve visibility and attract the right audience.
8. Holistic Marketing Approach: Use a comprehensive marketing strategy that includes social media, email marketing, and website optimization for consistent messaging and branding.
9. Adaptability: Be open to evolving your website and messaging strategies over time to stay relevant and meet changing audience needs.
10. Use of Tools: Consider tools like booking calendars to streamline the process of setting appointments and improve efficiency in user interactions.

Her website.

Her Instagram.

Click here for the checklist!

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

The Circle of Experts are:

Yasmine Robles from Rebel Marketing

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

Copyright 2025 Brett Johnson, My Podcast Guy™

https://creativecommons.org/licenses/by-nd/4.0/

"With social media, which I know we've talked about before, if you make a post, you'd hope that the algorithm favors you enough for people to see it. But with your email newsletter, you can look at the data of your audience and determine what is the best time to send that email to make sure that they will see it. So you don't have to worry about algorithm changes in your inbox." - Tonnisha English-Amamoo

I have the pleasure of sitting down with Tonnisha English-Amamoo of TJE Communications. We focus on the often overlooked but highly effective strategy of newsletters for podcast growth.

Though email marketing might seem “old school,” Tonnisha highlighted its enduring power—especially compared to the fickle nature of social media algorithms.

With email, you own your audience and can communicate directly on your terms, building a loyal community around your show.

We explore the basics of getting started, including choosing between user-friendly platforms like Mailchimp or Constant Contact for beginners, and more advanced options like ActiveCampaign or ConvertKit for those ready to implement automation and sales funnels. Tonnisha shares that most mainstream email platforms function similarly at the entry level, and suggests starting simple before moving to more complex features.

We also talk about creativity when curating newsletter content. Beyond episode notifications, consider sending recaps, behind-the-scenes insights, bonus resources, or even related news articles to add value. If your podcast features guests or sponsored content, use newsletters as an extra spotlight to create incentives for involvement and sponsorship.

Tonnisha provides clear guidance on understanding analytics, such as open rates and click-through rates, and explains what soft and hard bounces mean for your email list’s health. She stresses the importance of segmenting your audience to ensure you’re engaging with your most loyal followers and how cleaning out inactive subscribers can improve your results.

Finally, we discuss how newsletters are not just a retention tool but a channel for organic growth and referral, with easy sharing options for listeners to bring new fans to your podcast.

If you’re ready to build deeper connections and truly “own” your audience, making newsletters part of your podcast strategy is essential.

Fun Fact from the Episode:

Tonnisha doesn’t just stick the unsubscribe button way down at the bottom—she puts it right at the top! Why? She’d rather have folks leave than risk getting marked as spam. (We love that energy! Keep it real.)

Top Takeaways

1. Why Email Still Wins – Newsletters aren’t just for your grandma’s book club. They let you own your subscriber list (no more fighting social algorithms!).
2. Choosing the Right Platform – Wondering if you need to shell out big bucks for fancy software? Tonnisha shares the real differences between Constant Contact, Mailchimp, and more advanced tools.
3. Creative Ways to Connect – Newsletters aren’t just about “here’s my episode!” Learn clever strategies to turn listeners into a true community (think recaps, bonus content, and guest features).
4. The Power of Good Data – Open rates, click rates, bounces—what do all those numbers mean, and which ones should you care about most?
5. How to Grow (and Prune) Your List – You’ll get tips on keeping your list healthy, why it’s good to let folks unsubscribe, and how to focus on your most loyal fans.

Key Moments

03:54 Email Marketing: Tools and Strategies

07:00 Newsletter & SMS Features Overview

09:39 "Enhance Podcast with Extra Resources"

14:53 Email Engagement and Bounce Insights

16:32...]]>Why Email Marketing Still Matters

"With social media, which I know we've talked about before, if you make a post, you'd hope that the algorithm favors you enough for people to see it. But with your email newsletter, you can look at the data of your audience and determine what is the best time to send that email to make sure that they will see it. So you don't have to worry about algorithm changes in your inbox." - Tonnisha English-Amamoo

I have the pleasure of sitting down with Tonnisha English-Amamoo of TJE Communications. We focus on the often overlooked but highly effective strategy of newsletters for podcast growth.

Though email marketing might seem “old school,” Tonnisha highlighted its enduring power—especially compared to the fickle nature of social media algorithms.

With email, you own your audience and can communicate directly on your terms, building a loyal community around your show.

We explore the basics of getting started, including choosing between user-friendly platforms like Mailchimp or Constant Contact for beginners, and more advanced options like ActiveCampaign or ConvertKit for those ready to implement automation and sales funnels. Tonnisha shares that most mainstream email platforms function similarly at the entry level, and suggests starting simple before moving to more complex features.

We also talk about creativity when curating newsletter content. Beyond episode notifications, consider sending recaps, behind-the-scenes insights, bonus resources, or even related news articles to add value. If your podcast features guests or sponsored content, use newsletters as an extra spotlight to create incentives for involvement and sponsorship.

Tonnisha provides clear guidance on understanding analytics, such as open rates and click-through rates, and explains what soft and hard bounces mean for your email list’s health. She stresses the importance of segmenting your audience to ensure you’re engaging with your most loyal followers and how cleaning out inactive subscribers can improve your results.

Finally, we discuss how newsletters are not just a retention tool but a channel for organic growth and referral, with easy sharing options for listeners to bring new fans to your podcast.

If you’re ready to build deeper connections and truly “own” your audience, making newsletters part of your podcast strategy is essential.

Fun Fact from the Episode:

Tonnisha doesn’t just stick the unsubscribe button way down at the bottom—she puts it right at the top! Why? She’d rather have folks leave than risk getting marked as spam. (We love that energy! Keep it real.)

Top Takeaways

1. Why Email Still Wins – Newsletters aren’t just for your grandma’s book club. They let you own your subscriber list (no more fighting social algorithms!).
2. Choosing the Right Platform – Wondering if you need to shell out big bucks for fancy software? Tonnisha shares the real differences between Constant Contact, Mailchimp, and more advanced tools.
3. Creative Ways to Connect – Newsletters aren’t just about “here’s my episode!” Learn clever strategies to turn listeners into a true community (think recaps, bonus content, and guest features).
4. The Power of Good Data – Open rates, click rates, bounces—what do all those numbers mean, and which ones should you care about most?
5. How to Grow (and Prune) Your List – You’ll get tips on keeping your list healthy, why it’s good to let folks unsubscribe, and how to focus on your most loyal fans.

Key Moments

03:54 Email Marketing: Tools and Strategies

07:00 Newsletter & SMS Features Overview

09:39 "Enhance Podcast with Extra Resources"

14:53 Email Engagement and Bounce Insights

16:32 Email Delivery and List Management

20:18 Email Overload: Keeping Subscribers Engaged

23:38 Optimize Your Podcast Strategy

Subscribe to Tonnisha's Tip of The Month

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

The Circle of Experts are:

Yasmine Robles from Rebel Marketing

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

Copyright 2025 Brett Johnson, My Podcast Guy™

https://creativecommons.org/licenses/by-nd/4.0/

00:58.360

We kick things off by exploring the article from Oxford Road about podcasting's so-called "identity crisis." We dissect why this is more of an agency challenge than a true problem for podcasters, discussing the nuances of podcast ad buys and agency struggles with the current systems. It's a lively conversation that sheds light on how advertisers and agencies can adapt to better serve the podcasting community.

07:44.058

We then pivot to some exciting news from YouTube. Don and I discuss YouTube's new ad test, which allows podcasters to dynamically insert host-read ads into their content. This development could be a game changer, providing new opportunities for podcasters to monetize their shows effectively while maintaining a genuine connection with their audience.

15:27.110

Next, we scratch the surface about Netflix considering podcasting as a cost-effective alternative to producing expensive films. This potential shift opens the door for unique audio content experiences on a traditionally visual platform, bringing a fresh perspective to what podcasting can offer.

26:22.804

Don and I also highlight Spotify's latest feature—short-form video clips to promote podcasts. This new tool could enhance discoverability and engagement, offering podcast creators a unique way to capture audience interest and drive up listens.

32:55.194

Finally, we break down a chart from eMarketer that highlights how podcasters are significantly benefiting from tipping, merchandise, and subscriptions, among other revenue opportunities. It's an energizing end to our episode, filled with actionable insights for anyone looking to expand their podcast's earning potential beyond traditional advertising.

• Netflix Considers Adding Podcasts Because They're Cheaper Than Quality Films
• Creators are increasing their income from alternative revenue streams
• How shows are using short-form video clips to drive podcast discovery on Spotify
• YouTube ramps up podcasting with new ad test | Semafor
• Podcasting’s Identity Crisis: Report Warns Lack of Clear Definitions Are Stalling Growth. | News | podcastnewsdaily.com

MEET DON THE IDEA GUY!

Possessing creative powers beyond those of mere mortals, DON THE IDEA GUY rescues those in need of innovative ideas through his brainstorming sessions, articles, and websites.

DTIG (DEE-tigg) has been featured in Small Business News, interviewed by the New York Times, quoted in Fast Company magazine, and served as the first president of the International Idea Trade Association.

Don is a proud member of the BzzAgent community, and is featured in BzzAgent.com founder Dave Balter’s book “Grapevine: The New Art of Word-of-Mouth Marketing.”

His Innovation Channel on the Duct Tape Marketing Blog has been recognized as a Forbes Favorite.

Don is the...]]>We're all about finding creative solutions that take your podcast to the next level. Whether it's tapping into non-traditional revenue streams or leveraging new platforms like Spotify and YouTube, the opportunities are endless! I sit down with Don The Idea Guy to tackle these topics

00:58.360

We kick things off by exploring the article from Oxford Road about podcasting's so-called "identity crisis." We dissect why this is more of an agency challenge than a true problem for podcasters, discussing the nuances of podcast ad buys and agency struggles with the current systems. It's a lively conversation that sheds light on how advertisers and agencies can adapt to better serve the podcasting community.

07:44.058

We then pivot to some exciting news from YouTube. Don and I discuss YouTube's new ad test, which allows podcasters to dynamically insert host-read ads into their content. This development could be a game changer, providing new opportunities for podcasters to monetize their shows effectively while maintaining a genuine connection with their audience.

15:27.110

Next, we scratch the surface about Netflix considering podcasting as a cost-effective alternative to producing expensive films. This potential shift opens the door for unique audio content experiences on a traditionally visual platform, bringing a fresh perspective to what podcasting can offer.

26:22.804

Don and I also highlight Spotify's latest feature—short-form video clips to promote podcasts. This new tool could enhance discoverability and engagement, offering podcast creators a unique way to capture audience interest and drive up listens.

32:55.194

Finally, we break down a chart from eMarketer that highlights how podcasters are significantly benefiting from tipping, merchandise, and subscriptions, among other revenue opportunities. It's an energizing end to our episode, filled with actionable insights for anyone looking to expand their podcast's earning potential beyond traditional advertising.

• Netflix Considers Adding Podcasts Because They're Cheaper Than Quality Films
• Creators are increasing their income from alternative revenue streams
• How shows are using short-form video clips to drive podcast discovery on Spotify
• YouTube ramps up podcasting with new ad test | Semafor
• Podcasting’s Identity Crisis: Report Warns Lack of Clear Definitions Are Stalling Growth. | News | podcastnewsdaily.com

MEET DON THE IDEA GUY!

Possessing creative powers beyond those of mere mortals, DON THE IDEA GUY rescues those in need of innovative ideas through his brainstorming sessions, articles, and websites.

DTIG (DEE-tigg) has been featured in Small Business News, interviewed by the New York Times, quoted in Fast Company magazine, and served as the first president of the International Idea Trade Association.

Don is a proud member of the BzzAgent community, and is featured in BzzAgent.com founder Dave Balter’s book “Grapevine: The New Art of Word-of-Mouth Marketing.”

His Innovation Channel on the Duct Tape Marketing Blog has been recognized as a Forbes Favorite.

Don is the author of the book “100-WHATS of CREATIVITY“, one-hundred ‘what if?’ questions to spur your creativity, unmuck your mind, and break through your mental blocks and has written dozens of articles and hundreds of blog postings on the subject of increasing innovation and adding creativity to your personal and professional life.

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

The Circle of Experts are:

Yasmine Robles from Rebel Marketing

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

Copyright 2025 Brett Johnson, My Podcast Guy™

https://creativecommons.org/licenses/by-nd/4.0/

We kick things off by pondering where we draw the line between using AI as a groundbreaking tool and merely a shortcut. Izzy weighs in with her thoughts, reminding us that while AI can be revolutionary, relying on it solely for content creation typically results in bland, generic output. It's all about adding that human flair to keep content fresh and engaging.

We look at the efficiency AI can bring to certain tasks. Automating repetitive work and generating ideas can really boost productivity when done right. But Izzy also gives us a heads-up about the dangers of leaning too heavily on AI, like spreading misinformation or losing that personal touch in your marketing materials.

Yasmine jumps in to share how Rebel Marketing blends AI with strategic human oversight. They mainly use AI for brainstorming and getting those initial gears turning, but real human involvement is needed to make sure everything aligns with the brand's message and company values.

Whether you’re into marketing or podcasting, this episode is packed with practical insights on how to balance AI's power while keeping your brand’s unique voice intact.

Here's what you'll discover in this episode:

1. AI vs. Human Touch: Where's the balance? Discover the line between leveraging AI as a tool and maintaining that priceless human creativity.
2. Efficient Content Creation: How AI can handle the mundane tasks, saving you time and energy while ensuring your brand's authentic voice shines through.
3. Avoiding the AI Pitfalls: Izzy shares the risks of over-relying on AI and how you can prevent your content from becoming a monotonous echo.
4. Practical AI Applications: Yasmine spills on how Rebel Marketing is using AI for brainstorming, keyword generation, and more!
5. Preparing for the Future: What's next for AI in marketing? Could it ever replicate true creativity? Spoiler: not without a little help from you!

Memorable Moments

00:00 AI's Limitations in Business Content

06:10 Website Accessibility and Performance Testing

09:58 AI Requires Human Oversight

11:10 Podcast Planning with AI Creativity

15:34 AI's Impersonal and Misinformation Challenges

18:47 Effective Prompting for AI Use

21:59 Podcast Transcript to Blog Conversion Guide

25:32 "Information Overload: Wikipedia on Steroids"

28:05 Human Insights Essential in Marketing

Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.

Her website.

Her Instagram.

Click here for the checklist!

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

The Circle of Experts are:

Yasmine Robles from Rebel Marketing

Tonnisha English-Amamoo of TJE Communications

I chat with Yasmine Robles and Izzy Dadosky from Rebel Marketing about the fascinating ways AI and human creativity intersect in the world of marketing.

We kick things off by pondering where we draw the line between using AI as a groundbreaking tool and merely a shortcut. Izzy weighs in with her thoughts, reminding us that while AI can be revolutionary, relying on it solely for content creation typically results in bland, generic output. It's all about adding that human flair to keep content fresh and engaging.

We look at the efficiency AI can bring to certain tasks. Automating repetitive work and generating ideas can really boost productivity when done right. But Izzy also gives us a heads-up about the dangers of leaning too heavily on AI, like spreading misinformation or losing that personal touch in your marketing materials.

Yasmine jumps in to share how Rebel Marketing blends AI with strategic human oversight. They mainly use AI for brainstorming and getting those initial gears turning, but real human involvement is needed to make sure everything aligns with the brand's message and company values.

Whether you’re into marketing or podcasting, this episode is packed with practical insights on how to balance AI's power while keeping your brand’s unique voice intact.

Here's what you'll discover in this episode:

1. AI vs. Human Touch: Where's the balance? Discover the line between leveraging AI as a tool and maintaining that priceless human creativity.
2. Efficient Content Creation: How AI can handle the mundane tasks, saving you time and energy while ensuring your brand's authentic voice shines through.
3. Avoiding the AI Pitfalls: Izzy shares the risks of over-relying on AI and how you can prevent your content from becoming a monotonous echo.
4. Practical AI Applications: Yasmine spills on how Rebel Marketing is using AI for brainstorming, keyword generation, and more!
5. Preparing for the Future: What's next for AI in marketing? Could it ever replicate true creativity? Spoiler: not without a little help from you!

Her website.

Her Instagram.

Click here for the checklist!

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

The Circle of Experts are:

Yasmine Robles from Rebel Marketing

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

Copyright 2025 Brett Johnson, My Podcast Guy™

https://creativecommons.org/licenses/by-nd/4.0/

I'm hanging out with Yasmine Robles and Izzy Dadosky from Rebel Marketing. We're all about helping you figure out how to build a personal brand that really clicks with your audience, especially if you're running a podcast or your own business.

First up, we chat about nailing your unique value proposition (UVP). Yasmine breaks it down, saying your UVP is all about what makes you special and how you’re solving problems for your crowd. We tackle the big question: does your UVP need to be perfect right away, or can it grow and change as you do?

Next, Izzy highlights the need for a consistent brand voice across all your platforms. The idea is that anyone checking out your site or meeting you in person should get the same, genuine vibe from you.

Yasmine gives us some top tips on keeping your visual identity consistent. It's all about using the same colors and fonts across your website, business cards, and everything in between, so people instantly get your brand's story.

We also talk about crafting an elevator pitch that's all about what you do for your clients, not just what you do. It’s a cool way to communicate your true value and spark potential opportunities.

We chat about making the most of your content—blogs, podcasts, videos—by repurposing it to reach more folks. Engaging authentically on social media and collecting testimonials are key moves for boosting trust and connection with your audience.

Lastly, we stress the importance of optimizing all your online stuff. Make sure everything from social media to your website aligns with your main goals. Whether you're starting fresh or revamping things, this episode serves up some solid advice for building a killer personal brand.

Key Moments

00:00 Discover Through Experimentation

03:58 Consistent Branding Across Platforms

07:25 Consistency in Branding Matters

10:39 Crafting Effective Elevator Pitches

12:29 Crafting Adaptable Marketing Pitches

16:03 SEO Strategies for Blogs and Podcasts

22:21 Evaluating Event Impact for Networking

24:18 Embracing Awkwardness at Networking Events

28:44 Set Digital Goals for Success

32:31 Connect on LinkedIn or Website

33:56 Revitalize Your Podcast Strategy

5 Keys You’ll Learn

1. Defining Your Unique Value Proposition (UVP): Discover what makes you stand out in your niche and how to convey it effortlessly.
2. Creating a Consistent Brand Voice: Be authentic, be yourself, and make sure your message doesn’t get lost across different platforms.
3. Crafting a Compelling Elevator Pitch: How to encapsulate what you do in a few words that resonate with your audience and spark interest.
4. Repurposing Content: Learn how to maximize the content you create, so you’re efficient, effective, and everywhere you need to be.
5. Optimizing Your Online Presence: From your website to social media profiles, ensure everything works harmoniously for the best results.

Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.

Her website.

Her Instagram.

Click here for the checklist!

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best]]>Strategies for Building a Personal Brand: Insights for Entrepreneurs and Podcasters

I'm hanging out with Yasmine Robles and Izzy Dadosky from Rebel Marketing. We're all about helping you figure out how to build a personal brand that really clicks with your audience, especially if you're running a podcast or your own business.

First up, we chat about nailing your unique value proposition (UVP). Yasmine breaks it down, saying your UVP is all about what makes you special and how you’re solving problems for your crowd. We tackle the big question: does your UVP need to be perfect right away, or can it grow and change as you do?

Next, Izzy highlights the need for a consistent brand voice across all your platforms. The idea is that anyone checking out your site or meeting you in person should get the same, genuine vibe from you.

Yasmine gives us some top tips on keeping your visual identity consistent. It's all about using the same colors and fonts across your website, business cards, and everything in between, so people instantly get your brand's story.

We also talk about crafting an elevator pitch that's all about what you do for your clients, not just what you do. It’s a cool way to communicate your true value and spark potential opportunities.

We chat about making the most of your content—blogs, podcasts, videos—by repurposing it to reach more folks. Engaging authentically on social media and collecting testimonials are key moves for boosting trust and connection with your audience.

Lastly, we stress the importance of optimizing all your online stuff. Make sure everything from social media to your website aligns with your main goals. Whether you're starting fresh or revamping things, this episode serves up some solid advice for building a killer personal brand.

Key Moments

00:00 Discover Through Experimentation

03:58 Consistent Branding Across Platforms

07:25 Consistency in Branding Matters

10:39 Crafting Effective Elevator Pitches

12:29 Crafting Adaptable Marketing Pitches

16:03 SEO Strategies for Blogs and Podcasts

22:21 Evaluating Event Impact for Networking

24:18 Embracing Awkwardness at Networking Events

28:44 Set Digital Goals for Success

32:31 Connect on LinkedIn or Website

33:56 Revitalize Your Podcast Strategy

5 Keys You’ll Learn

1. Defining Your Unique Value Proposition (UVP): Discover what makes you stand out in your niche and how to convey it effortlessly.
2. Creating a Consistent Brand Voice: Be authentic, be yourself, and make sure your message doesn’t get lost across different platforms.
3. Crafting a Compelling Elevator Pitch: How to encapsulate what you do in a few words that resonate with your audience and spark interest.
4. Repurposing Content: Learn how to maximize the content you create, so you’re efficient, effective, and everywhere you need to be.
5. Optimizing Your Online Presence: From your website to social media profiles, ensure everything works harmoniously for the best results.

Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.

Her website.

Her Instagram.

Click here for the checklist!

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

The Circle of Experts are:

Yasmine Robles from Rebel Marketing

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

Copyright 2025 Brett Johnson, My Podcast Guy™

https://creativecommons.org/licenses/by-nd/4.0/

I hang out with Tonnisha English-Amamoo, one of our Circle of Experts and a pro at helping small businesses thrive with digital marketing. We're talk about how AI is becoming our new productivity buddy in both podcasting and day-to-day business life.

Tonnisha talks about her initial doubts regarding AI, thanks to movies like "iRobot," but she shares some cool ways AI has become her go-to tool for keeping organized. She uses ChatGPT like a super-smart executive assistant to help manage her calendar and tasks, cutting down on the back-and-forth and making sure everything's in tune with her priorities.

We also chat about how we interact with AI—Tonnisha likes to treat it almost like a friend. She believes it helps in getting responses that feel more personalized. On the flip side, I tend to keep things more straightforward with AI. This leads to a fun conversation about whether being nice to AI can save us from a robot apocalypse or just help streamline our work even more.

When it comes to marketing, Tonnisha finds AI great for brainstorming and refining ideas, even though there's always room for a personal touch. We ponder over AI's future in business—it's exciting but also needs human eyes to ensure things are running smoothly.

Get in Touch: If you're eager to leverage AI in your podcasting journey or have insights to share, reach out to Tonnisha at tjecommunications.com or me at mypodcastguy.com. We're open to hearing how you utilize AI and the productive techniques you’ve discovered.

Highlights from the Episode

• AI as the Unpaid Intern: Tonnisha shares how AI can help streamline tasks and organize your calendar. She uses ChatGPT as a virtual executive assistant, which suggests an efficient schedule based on her priorities and calendar openings.
• Personalized AI Interaction: Tonnisha amusingly advocates for being polite to AI, citing her personalized chat as a tool that learns her communication style and preferences. This was emphasized with a lighter tone as she prepares for potential AI interactions in the far-off future "apocalypse."
• Marketing and Thematic Creativity: Discover how AI assists in generating themes and ideas foundational to marketing strategies. Tonnisha appreciates the way AI can formulate ideas that one can refine and build upon, assisting in creativity and planning.
• Efficiency Tools: From summarizing long text to managing email succinctly, the episode explores various practical tools AI offers to keep us on track, especially beneficial for podcasters faced with extensive to-do lists.
• Human Touch in AI: While AI is a tremendous aid, both Brett and Tonnisha stress the irreplaceable value of human insight in refining and executing ideas generated by AI tools.

Key Moments

00:00 Embracing AI for Productivity

06:23 AI Adapting to Communication Style

10:04 Personalizing AI Interactions Safely

11:44 AI in Marketing: Humans Still Essential

15:54 AI Tools for Podcast Planning

Subscribe to Tonnisha's Tip of The Month

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of]]>"Balancing Personalization and Privacy with AI: 'But I have given details about my personality, about me, and how I want the information returned to me as I put it in, and I feel like that has helped.'" - Tonnisha English-Amamoo

I hang out with Tonnisha English-Amamoo, one of our Circle of Experts and a pro at helping small businesses thrive with digital marketing. We're talk about how AI is becoming our new productivity buddy in both podcasting and day-to-day business life.

Tonnisha talks about her initial doubts regarding AI, thanks to movies like "iRobot," but she shares some cool ways AI has become her go-to tool for keeping organized. She uses ChatGPT like a super-smart executive assistant to help manage her calendar and tasks, cutting down on the back-and-forth and making sure everything's in tune with her priorities.

We also chat about how we interact with AI—Tonnisha likes to treat it almost like a friend. She believes it helps in getting responses that feel more personalized. On the flip side, I tend to keep things more straightforward with AI. This leads to a fun conversation about whether being nice to AI can save us from a robot apocalypse or just help streamline our work even more.

When it comes to marketing, Tonnisha finds AI great for brainstorming and refining ideas, even though there's always room for a personal touch. We ponder over AI's future in business—it's exciting but also needs human eyes to ensure things are running smoothly.

Get in Touch: If you're eager to leverage AI in your podcasting journey or have insights to share, reach out to Tonnisha at tjecommunications.com or me at mypodcastguy.com. We're open to hearing how you utilize AI and the productive techniques you’ve discovered.

Highlights from the Episode

• AI as the Unpaid Intern: Tonnisha shares how AI can help streamline tasks and organize your calendar. She uses ChatGPT as a virtual executive assistant, which suggests an efficient schedule based on her priorities and calendar openings.
• Personalized AI Interaction: Tonnisha amusingly advocates for being polite to AI, citing her personalized chat as a tool that learns her communication style and preferences. This was emphasized with a lighter tone as she prepares for potential AI interactions in the far-off future "apocalypse."
• Marketing and Thematic Creativity: Discover how AI assists in generating themes and ideas foundational to marketing strategies. Tonnisha appreciates the way AI can formulate ideas that one can refine and build upon, assisting in creativity and planning.
• Efficiency Tools: From summarizing long text to managing email succinctly, the episode explores various practical tools AI offers to keep us on track, especially beneficial for podcasters faced with extensive to-do lists.
• Human Touch in AI: While AI is a tremendous aid, both Brett and Tonnisha stress the irreplaceable value of human insight in refining and executing ideas generated by AI tools.

Key Moments

00:00 Embracing AI for Productivity

06:23 AI Adapting to Communication Style

10:04 Personalizing AI Interactions Safely

11:44 AI in Marketing: Humans Still Essential

15:54 AI Tools for Podcast Planning

Subscribe to Tonnisha's Tip of The Month

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

The Circle of Experts are:

Yasmine Robles from Rebel Marketing

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

Copyright 2025 Brett Johnson, My Podcast Guy™

https://creativecommons.org/licenses/by-nd/4.0/

In this episode of The Circle Sessions, I am part of a LinkedIn Live with Yasmine Robles and Izzy Dodosky of Rebel Marketing. We explore the strategy behind creating a successful podcast for your business.

We kick things off by considering why businesses should incorporate podcasting into their marketing efforts. Yasmine and Izzy discuss the value of podcasting as a tool not just for marketing, but also for networking and connecting with potential clients on a more intimate level.

We then tackle the different podcast formats and how to choose the one that best suits your business goals. Whether it's a solo show, guest interviews, or a combination, we discuss the variables you should consider to tailor your podcast to your audience's needs and expectations.

Izzy offers her insights on defining and understanding your target audience, as well as how the tone and content of your podcast can reflect and enhance your brand's voice. We also talk about the crucial step of aligning your podcast content with your broader business objectives to ensure you're not just adding noise, but value.

An equally important topic we cover is content repurposing. Izzy highlights various ways you can extend the life of a single podcast episode by transforming it into blog content, social media snippets, and more, increasing your reach and reinforcing your message across platforms.

We wrap up by discussing how to effectively measure the success of your podcast. We emphasize the importance of looking beyond traditional podcast metrics to include website traffic, social media engagement, and other business-focused KPIs.

We unpack these elements with actionable insights that will help you leverage podcasting to boost your business growth and achieve your marketing goals.

Key Moments

00:00 Podcasting: Intimate Business Marketing Tool

04:57 Podcast Format and Networking Strategies

08:59 Consistent Branding for Target Audience

15:15 "AI Revolutionizes Content Creation"

17:22 Repurposing Content for Maximum Impact

20:44 Pre-Interview Conversations and Follow-Up

25:25 Optimizing Podcast Content for ROI

28:11 "Starting 'Market Like It's Hot'"

29:50 Conversational Marketing Insights Podcast

35:11 Podcast Consulting for Longevity

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

The Circle of Experts are:

Yasmine Robles from Rebel Marketing

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

https://creativecommons.org/licenses/by-nd/4.0/

Copyright 2025 Brett Johnson, My Podcast Guy™

I’m joined by Yasmine and Izzy from Rebel Marketing.

We cover practical and impactful ideas, starting with leveraging free social media tools. Izzy emphasizes the importance of using platforms like Instagram, Facebook, and LinkedIn to reach new audiences without spending much, while ensuring that your content genuinely reflects your brand. Yasmine shares a real-world example of social media successfully drawing in customers to a local business.

Next, we talk about optimizing your website for SEO. Izzy provides insights on using keywords and location-based searches to improve your online visibility. She also mentions the significance of backlinks and keeping track of your Google Analytics. Yasmine highlights the need for proper website building to complement SEO efforts and gives a handy tip about Google My Business, especially for businesses looking to draw local traffic.

We touch on the topic of email marketing, noting its enduring effectiveness. Despite some thinking it's outdated, Izzy and I discuss its value due to the direct connection it offers with an audience that has opted in to hear from you. Izzy also stresses the importance of not overloading subscribers with too many emails and using tools like Flodesk or Mailchimp to keep everything branded and professional.

Repurposing existing content is another key strategy we explore. By reusing blog articles and social media posts, you can save time and resources while reaching broader audiences. We also highlight the importance of cleaning up your email list to save costs and targeting the right subscribers.

Lastly, we talk about the value of local resources and community networking groups. Yasmine shares her experience of a “networking blitz” to identify the groups that provided the best ROI and alignment with her goals. We emphasize giving it time – possibly a year – to really gauge the value of these groups.

We’ll continue this conversation in part two of our series on shoestring budget marketing tips.

Here are 5 keys you'll learn from this episode:

Leverage Free Social Media Tools - Izzy shares how you can utilize platforms like Instagram, Facebook, and LinkedIn effectively, even hinting at the potential of Canva for creating eye-catching content.

Optimize for SEO with Minimal Resources - Learn fundamental SEO practices from Izzy, including the importance of keywords, location targeting, and maintaining good backlinks.

The Untapped Power of Google My Business - Brett and the team delve into why Google My Business is an overlooked gem, especially for location-based and event-driven businesses.

Email Marketing Best Practices - Izzy debunks myths around email marketing, stressing its importance and sharing tips on how to get the most out of it using tools like Flodesk and Mailchimp.

Repurpose Existing Content - Yasmine emphasizes the time-saving magic of repurposing your existing content for social media, blogs, and newsletters.

Key Moments

00:00 Aligning Content with Brand Identity

06:09 Effective Web Design and SEO Alignment

08:39 Email Engagement Best Practices

10:53 Repurposing Content and Email Strategy

14:12 "Networking Strategy and ROI"

17:38 SEO Consultation and Comprehensive Audits

Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.

This episode is packed with actionable tips and important insights into maximizing your marketing efforts on a limited budget. Whether it’s leveraging free social media tools, optimizing your SEO practices, effective email marketing, repurposing content, or tapping into community resources, there’s something in this episode for everybody.

I’m joined by Yasmine and Izzy from Rebel Marketing.

We cover practical and impactful ideas, starting with leveraging free social media tools. Izzy emphasizes the importance of using platforms like Instagram, Facebook, and LinkedIn to reach new audiences without spending much, while ensuring that your content genuinely reflects your brand. Yasmine shares a real-world example of social media successfully drawing in customers to a local business.

Next, we talk about optimizing your website for SEO. Izzy provides insights on using keywords and location-based searches to improve your online visibility. She also mentions the significance of backlinks and keeping track of your Google Analytics. Yasmine highlights the need for proper website building to complement SEO efforts and gives a handy tip about Google My Business, especially for businesses looking to draw local traffic.

We touch on the topic of email marketing, noting its enduring effectiveness. Despite some thinking it's outdated, Izzy and I discuss its value due to the direct connection it offers with an audience that has opted in to hear from you. Izzy also stresses the importance of not overloading subscribers with too many emails and using tools like Flodesk or Mailchimp to keep everything branded and professional.

Repurposing existing content is another key strategy we explore. By reusing blog articles and social media posts, you can save time and resources while reaching broader audiences. We also highlight the importance of cleaning up your email list to save costs and targeting the right subscribers.

Lastly, we talk about the value of local resources and community networking groups. Yasmine shares her experience of a “networking blitz” to identify the groups that provided the best ROI and alignment with her goals. We emphasize giving it time – possibly a year – to really gauge the value of these groups.

We’ll continue this conversation in part two of our series on shoestring budget marketing tips.

Here are 5 keys you'll learn from this episode:

Leverage Free Social Media Tools - Izzy shares how you can utilize platforms like Instagram, Facebook, and LinkedIn effectively, even hinting at the potential of Canva for creating eye-catching content.

Optimize for SEO with Minimal Resources - Learn fundamental SEO practices from Izzy, including the importance of keywords, location targeting, and maintaining good backlinks.

The Untapped Power of Google My Business - Brett and the team delve into why Google My Business is an overlooked gem, especially for location-based and event-driven businesses.

Email Marketing Best Practices - Izzy debunks myths around email marketing, stressing its importance and sharing tips on how to get the most out of it using tools like Flodesk and Mailchimp.

Repurpose Existing Content - Yasmine emphasizes the time-saving magic of repurposing your existing content for social media, blogs, and newsletters.

Key Moments

00:00 Aligning Content with Brand Identity

06:09 Effective Web Design and SEO Alignment

08:39 Email Engagement Best Practices

10:53 Repurposing Content and Email Strategy

14:12 "Networking Strategy and ROI"

17:38 SEO Consultation and Comprehensive Audits

Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.

Her website.

Her Instagram.

Click here for the checklist!

Copyright 2025 Brett Johnson, My Podcast Guy™

https://creativecommons.org/licenses/by-nd/4.0/

I sit down with Tonnisha English-Amamoo, founder of TJE Communications, to explore what you should do when your go-to social media platform suddenly disappears.

With TikTok's uncertain future in the United States, Tonnisha discusses the potential impact on businesses and influencers who rely heavily on the app for marketing and branding. She stresses the importance of not depending solely on one social media platform to sustain your business, as digital landscapes can change overnight.

Together, we consider various alternative platforms such as YouTube Shorts, Instagram Reels, Blue Sky, Fanbase, and Rednote, examining their potential to fill the gap left by TikTok.

Tonnisha encourages you to "get in there and try" these new platforms while paying attention to their audience's preferences and behaviors. She remarks on the need for marketers to diversify their strategies and points out that building communities on platforms you own, like through emails or digital forums, can offer stability in uncertain times.

We also touch on the unique resilience of LinkedIn as a professional social media platform, pondering why it remains largely unchallenged in its niche. Tonnisha highlights LinkedIn's focus on business as a strength and suggests that staying in one's lane can be an effective strategy.

Key Takeaways

1. Diversify Your Social Media Presence: Tonnisha emphasizes the importance of not putting all your digital eggs in one basket. Whether you're an individual or a business, relying solely on one platform like TikTok can be risky. Now might be the perfect time to explore platforms such as YouTube Shorts, Instagram Reels, or emerging spaces like Blue Sky, Fanbase, and Rednote.
2. Stay Informed and Adaptive: With TikTok's future uncertain, staying informed about new platforms and getting hands-on with their features is crucial. Reading their guides, exploring early adopter content, and understanding their unique offerings can give you a head start.
3. Build Direct Connections: The episode also underscores the importance of building direct connections with your audience through platforms you own, like an email newsletter or a personalized website. Social media should complement these efforts, not replace them.
4. Exploring New Platforms: We explore the nuances of emerging platforms. Blue Sky aims for a community-first approach, while Fanbase, a black-owned platform, and Rednote, similar to TikTok but with language hurdles, offer new arenas to engage audiences.

Key Moments

00:00 Diversify Beyond Social Media

03:43 TikTok Sale or Ban Decision

07:06 "Blue Sky's Community-Centric Approach"

11:52 Seeking Positivity in Social Media

16:54 Build Community Beyond Social Media

18:31 Podcast Marketing Strategy Tips

Subscribe to Tonnisha's Tip of The Month

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

The Circle of Experts are:

Yasmine Robles from Rebel...]]>"Diversifying Your Social Media Presence": "We can't rely on just one platform. I love TikTok just as much as the next person, but YouTube has recently well, recently, maybe in the last couple of years, launched YouTube Shorts, which gives that same feel with the, you know, the short form video." - Tonnisha English-Amamoo

I sit down with Tonnisha English-Amamoo, founder of TJE Communications, to explore what you should do when your go-to social media platform suddenly disappears.

With TikTok's uncertain future in the United States, Tonnisha discusses the potential impact on businesses and influencers who rely heavily on the app for marketing and branding. She stresses the importance of not depending solely on one social media platform to sustain your business, as digital landscapes can change overnight.

Together, we consider various alternative platforms such as YouTube Shorts, Instagram Reels, Blue Sky, Fanbase, and Rednote, examining their potential to fill the gap left by TikTok.

Tonnisha encourages you to "get in there and try" these new platforms while paying attention to their audience's preferences and behaviors. She remarks on the need for marketers to diversify their strategies and points out that building communities on platforms you own, like through emails or digital forums, can offer stability in uncertain times.

We also touch on the unique resilience of LinkedIn as a professional social media platform, pondering why it remains largely unchallenged in its niche. Tonnisha highlights LinkedIn's focus on business as a strength and suggests that staying in one's lane can be an effective strategy.

Key Takeaways

1. Diversify Your Social Media Presence: Tonnisha emphasizes the importance of not putting all your digital eggs in one basket. Whether you're an individual or a business, relying solely on one platform like TikTok can be risky. Now might be the perfect time to explore platforms such as YouTube Shorts, Instagram Reels, or emerging spaces like Blue Sky, Fanbase, and Rednote.
2. Stay Informed and Adaptive: With TikTok's future uncertain, staying informed about new platforms and getting hands-on with their features is crucial. Reading their guides, exploring early adopter content, and understanding their unique offerings can give you a head start.
3. Build Direct Connections: The episode also underscores the importance of building direct connections with your audience through platforms you own, like an email newsletter or a personalized website. Social media should complement these efforts, not replace them.
4. Exploring New Platforms: We explore the nuances of emerging platforms. Blue Sky aims for a community-first approach, while Fanbase, a black-owned platform, and Rednote, similar to TikTok but with language hurdles, offer new arenas to engage audiences.

Subscribe to Tonnisha's Tip of The Month

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

The Circle of Experts are:

Yasmine Robles from Rebel Marketing

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

https://creativecommons.org/licenses/by-nd/4.0/

Copyright 2025 Brett Johnson, My Podcast Guy™

We talk about several key predictions, including the importance of audience retention, the domination of YouTube in the video podcast space, and the rise of local podcast communities. Don and I agree that understanding listener behavior is crucial for podcast success, and we examine tools to track listener retention more closely.

We discuss the current landscape of video podcasts, with YouTube being a major player. However, Don and I emphasize that audio remains the core strength of podcasting due to its accessibility and ease of production. AI assistants are another topic of interest, and we consider their role as support tools to aid podcasters rather than replace them.

Our conversation also covers the growth of local podcast communities, an area both I and Ozeal Debastos are passionate about. We believe in the potential for micro-communities within cities to foster connections and collaboration among podcasters.

I also bring to light the impact of workers returning to offices on podcast consumption. It seems that the flexibility of audio makes it an attractive option for listeners during their non-work activities.

Towards the end, we reflect on the enduring power of audio. We note that audio offers a blue ocean opportunity for growth and innovation. Its distribution flexibility and the personal connection it fosters with audiences set it apart.

Top Takeaways

Future of Podcasting: The podcasting landscape shows no signs of slowing down, with predictions indicating continued growth and evolution in 2025, focusing on content retention and listener engagement.

Shift to YouTube: YouTube is predicted to dominate video podcasting, though the traditional notion of associating YouTube with video and Spotify with music is still strong.

Local Podcast Communities: There is a rise in local podcast communities, emphasizing the importance of building networks within specific regions to foster support and collaboration among podcasters.

Role of AI in Podcasting: AI assistants are becoming integral to the podcasting process, offering support in creating episode outlines, transcriptions, and productivity tools, but should be seen as assistants rather than replacements.

Audio as the Blue Ocean: Despite the rise of video, audio remains a unique strength of podcasting, offering untapped potential and opportunities within the medium.

Podcasting in the Workplace: With the return to workplaces, there is potential for increased podcast consumption during work hours, as employees engage in non-work activities on their phones.

Content Consumption and Engagement: Audio podcasts often achieve higher listen-through rates than video, highlighting the strong engagement potential of audio content in retaining an audience.

Community and Networking Value: The importance of podcast communities can't be understated, providing opportunities for podcasters to share ideas, gain support, and enhance their podcasting journey.

Considerations for Video and Audio Content: When considering video podcasting, it's important to evaluate the production complexities and the strengths of audio, ensuring that each medium is used effectively based on content goals and audience engagement strategies.

Key Moments

05:25 Building Local Podcast Communities

07:15 Podcast Meetup Evolution: From...]]>I'm joined by Don The Idea Guy as we explore what's next for podcasting. We kick things off with insights from a trend-spotting article by our friend Ozeal Debastos, which discusses podcasting predictions for 2025.

We talk about several key predictions, including the importance of audience retention, the domination of YouTube in the video podcast space, and the rise of local podcast communities. Don and I agree that understanding listener behavior is crucial for podcast success, and we examine tools to track listener retention more closely.

We discuss the current landscape of video podcasts, with YouTube being a major player. However, Don and I emphasize that audio remains the core strength of podcasting due to its accessibility and ease of production. AI assistants are another topic of interest, and we consider their role as support tools to aid podcasters rather than replace them.

Our conversation also covers the growth of local podcast communities, an area both I and Ozeal Debastos are passionate about. We believe in the potential for micro-communities within cities to foster connections and collaboration among podcasters.

I also bring to light the impact of workers returning to offices on podcast consumption. It seems that the flexibility of audio makes it an attractive option for listeners during their non-work activities.

Towards the end, we reflect on the enduring power of audio. We note that audio offers a blue ocean opportunity for growth and innovation. Its distribution flexibility and the personal connection it fosters with audiences set it apart.

Top Takeaways

Future of Podcasting: The podcasting landscape shows no signs of slowing down, with predictions indicating continued growth and evolution in 2025, focusing on content retention and listener engagement.

Shift to YouTube: YouTube is predicted to dominate video podcasting, though the traditional notion of associating YouTube with video and Spotify with music is still strong.

Local Podcast Communities: There is a rise in local podcast communities, emphasizing the importance of building networks within specific regions to foster support and collaboration among podcasters.

Role of AI in Podcasting: AI assistants are becoming integral to the podcasting process, offering support in creating episode outlines, transcriptions, and productivity tools, but should be seen as assistants rather than replacements.

Audio as the Blue Ocean: Despite the rise of video, audio remains a unique strength of podcasting, offering untapped potential and opportunities within the medium.

Podcasting in the Workplace: With the return to workplaces, there is potential for increased podcast consumption during work hours, as employees engage in non-work activities on their phones.

Content Consumption and Engagement: Audio podcasts often achieve higher listen-through rates than video, highlighting the strong engagement potential of audio content in retaining an audience.

Community and Networking Value: The importance of podcast communities can't be understated, providing opportunities for podcasters to share ideas, gain support, and enhance their podcasting journey.

Considerations for Video and Audio Content: When considering video podcasting, it's important to evaluate the production complexities and the strengths of audio, ensuring that each medium is used effectively based on content goals and audience engagement strategies.

Key Moments

05:25 Building Local Podcast Communities

07:15 Podcast Meetup Evolution: From Stagnation to Action

10:03 AI: Assistant, Not Replacement

13:47 "Success with Niche Podcast Audiences"

18:54 Evolution of Office Audio Entertainment

20:10 Audio Surpasses Video in Impact

23:12 Video Production Challenges for Podcasters

28:40 AI's Mean Streak from Human Data

29:52 Podcasts: Mobile and Equipment-Free

MEET DON THE IDEA GUY!

Possessing creative powers beyond those of mere mortals, DON THE IDEA GUY rescues those in need of innovative ideas through his brainstorming sessions, articles, and websites.

DTIG (DEE-tigg) has been featured in Small Business News, interviewed by the New York Times, quoted in Fast Company magazine, and served as the first president of the International Idea Trade Association.

Don is a proud member of the BzzAgent community, and is featured in BzzAgent.com founder Dave Balter’s book “Grapevine: The New Art of Word-of-Mouth Marketing.”

His Innovation Channel on the Duct Tape Marketing Blog has been recognized as a Forbes Favorite.

Don is the author of the book “100-WHATS of CREATIVITY“, one-hundred ‘what if?’ questions to spur your creativity, unmuck your mind, and break through your mental blocks and has written dozens of articles and hundreds of blog postings on the subject of increasing innovation and adding creativity to your personal and professional life.

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

The Circle of Experts are:

Yasmine Robles from Rebel Marketing

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

Copyright 2025 Brett Johnson, My Podcast Guy™

https://creativecommons.org/licenses/by-nd/4.0/

Brett Johnson, My Podcast Guy, welcomes Izzy Dadosky and Yasmine Robles from Robles Designs to explore the essentials of transforming your website into a powerful lead generation tool.

The discussion opens with a focus on creating compelling lead magnets. Yasmine emphasizes the importance of understanding your audience’s needs and crafting solutions that address their specific problems. Lead magnets can range from ebooks and checklists to webinars and downloadable PDFs, each designed to capture contact information effectively.

Next, Izzy explains the significance of clear calls to action (CTAs) on your website. She highlights the necessity of positioning CTAs strategically to guide visitors seamlessly toward signing up or making a purchase. She also touches upon the pitfalls of poor user experience, such as slow website loading speeds or intrusive pop-up ads, that can drive potential leads away.

Izzy further identifies the importance of optimizing landing pages. A targeted landing page should focus on a single goal, whether it's capturing emails through a special offer or directing users towards a specific action. This creates a streamlined user journey that converts visitors into leads efficiently.

The episode also covers the strategic use of pop-ups and slide-ins. Yasmine shares insights on timing these elements correctly to avoid annoying visitors, and she introduces the concept of the "peekaboo" slide-in for a less intrusive user experience.

In addition, the trio discusses the power of testimonials and social proof. Izzy and Yasmine advocate for utilizing video testimonials, tagged mentions, and screenshots from social media to build trust and credibility among potential leads.

Towards the end, Yasmine underscores the importance of using analytic tools like Google Analytics and Hotjar to measure the effectiveness of your strategies, making data-driven decisions crucial to refining and optimizing your website for lead generation.

Top Takeaways

Defining Your Audience for Lead Magnets:

Understanding your audience is crucial when creating lead magnets like ebooks, checklists, and webinars. Ensure the freebie solves a specific problem to incentivize email sign-ups.

Effective Calls to Action (CTAs):

CTAs need to be clear, direct, and strategically placed on your website. Avoid confusing users with poorly labeled buttons and streamline the user journey to ensure conversions.

Streamlined User Experience:

Ensure a smooth and efficient user experience on your website. Slow loading speeds, intrusive pop-ups, and complicated purchase processes can deter potential customers.

Appropriate Use of Pop-Ups:

Pop-ups should be timed correctly to avoid annoying users. Strategies include timing by duration on the page or scroll depth. Avoid repetitive pop-ups and monitor conversion rates to optimize effectiveness.

"Peekaboo" Slide-Ins:

Consider using less intrusive methods like peekaboo slide-ins for offering discounts or other promotions. These remain visible but less intrusive, often leading to higher engagement.

Optimizing Landing Pages:

Each landing page should have a single, clear objective. Avoid cluttering the page with multiple offers or distractions, focusing instead on one goal such as collecting email addresses.

Embedding Forms and Widgets:

Embedded forms and widgets...]]>SEO Strategy Tips: "And if it is just really just you in the business and your only goal for this next year or next quarter is to increase your traffic through SEO because you're going to be blogging or creating these podcast episodes into blog posts, then look at it in 3 months because that's a slower that's one of the things that grows a bit slower, but it can make a bigger impact."

Brett Johnson, My Podcast Guy, welcomes Izzy Dadosky and Yasmine Robles from Robles Designs to explore the essentials of transforming your website into a powerful lead generation tool.

The discussion opens with a focus on creating compelling lead magnets. Yasmine emphasizes the importance of understanding your audience’s needs and crafting solutions that address their specific problems. Lead magnets can range from ebooks and checklists to webinars and downloadable PDFs, each designed to capture contact information effectively.

Next, Izzy explains the significance of clear calls to action (CTAs) on your website. She highlights the necessity of positioning CTAs strategically to guide visitors seamlessly toward signing up or making a purchase. She also touches upon the pitfalls of poor user experience, such as slow website loading speeds or intrusive pop-up ads, that can drive potential leads away.

Izzy further identifies the importance of optimizing landing pages. A targeted landing page should focus on a single goal, whether it's capturing emails through a special offer or directing users towards a specific action. This creates a streamlined user journey that converts visitors into leads efficiently.

The episode also covers the strategic use of pop-ups and slide-ins. Yasmine shares insights on timing these elements correctly to avoid annoying visitors, and she introduces the concept of the "peekaboo" slide-in for a less intrusive user experience.

In addition, the trio discusses the power of testimonials and social proof. Izzy and Yasmine advocate for utilizing video testimonials, tagged mentions, and screenshots from social media to build trust and credibility among potential leads.

Towards the end, Yasmine underscores the importance of using analytic tools like Google Analytics and Hotjar to measure the effectiveness of your strategies, making data-driven decisions crucial to refining and optimizing your website for lead generation.

Top Takeaways

Defining Your Audience for Lead Magnets:

Understanding your audience is crucial when creating lead magnets like ebooks, checklists, and webinars. Ensure the freebie solves a specific problem to incentivize email sign-ups.

Effective Calls to Action (CTAs):

CTAs need to be clear, direct, and strategically placed on your website. Avoid confusing users with poorly labeled buttons and streamline the user journey to ensure conversions.

Streamlined User Experience:

Ensure a smooth and efficient user experience on your website. Slow loading speeds, intrusive pop-ups, and complicated purchase processes can deter potential customers.

Appropriate Use of Pop-Ups:

Pop-ups should be timed correctly to avoid annoying users. Strategies include timing by duration on the page or scroll depth. Avoid repetitive pop-ups and monitor conversion rates to optimize effectiveness.

"Peekaboo" Slide-Ins:

Consider using less intrusive methods like peekaboo slide-ins for offering discounts or other promotions. These remain visible but less intrusive, often leading to higher engagement.

Optimizing Landing Pages:

Each landing page should have a single, clear objective. Avoid cluttering the page with multiple offers or distractions, focusing instead on one goal such as collecting email addresses.

Embedding Forms and Widgets:

Embedded forms and widgets should be carefully integrated to match your website’s branding. Tools like Mailchimp or Flodesk offer easy embeds, but customization may be necessary for a seamless fit.

Social Proof and Testimonials:

Integrate testimonials and social proof to build trust. Video testimonials are highly effective, but even using tagged names and social interactions can significantly bolster credibility.

Using Analytics Tools:

Utilize tools like Google Analytics, Google Search Console, and Hotjar to monitor website performance, user behavior, and conversion rates. These insights help refine your strategies over time.

Routine Monitoring and Adjustment:

Depending on your business goals, regularly check your analytics to gauge the effectiveness of your strategies. For slow and steady growth, quarterly check-ins might suffice, while active campaigns may require weekly reviews.

Key Moments

00:00 Clear navigation enhances user experience on websites.

03:41 Streamlined, fast checkout encourages customer purchases.

07:55 Use timed pop-ups and track conversion rates.

13:21 Embedded forms need customization for brand consistency.

16:00 Video testimonials, reviews, and client feedback highlights.

19:19 Video and tagging enhance client testimonials' credibility.

21:30 Monitor platform errors; adjust frequency based on goals.

Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.

Her website.

Her Instagram.

Click here for the checklist!

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

The Circle of Experts are:

Yasmine Robles from Rebel Marketing

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

Copyright 2025 Brett Johnson, My Podcast Guy™

https://creativecommons.org/licenses/by-nd/4.0/

We kick things off by discussing Patreon and its resurgence as a key revenue source for podcasters. Don highlights the importance of having a well-thought-out strategy and producing quality content that listeners are willing to pay for. The necessity for a significant audience to attract advertising dollars becomes apparent, emphasizing the pros and cons of paywalls.

We touch on the increasing trend of video podcasts and their role in expanding audience engagement. While video adds value by enhancing focus, allowing viewers to see expressions, and supporting closed captioning, it isn’t a one-size-fits-all solution. We ponder whether podcasts should mirror TV shows and note that successful podcasters often blend different elements to keep audiences hooked.

A significant portion of our discussion features the news about Dude Perfect’s ambitious $100 million production facility venture, equipped by Samsung. This facility is set to become a game-changer for content creators, offering state-of-the-art tools without the hefty investment. We also mention local examples, like a Columbus defense attorney renting out his marketing studio, illustrating that even smaller entrepreneurs can benefit from creating similar spaces.

Don sheds light on podcast acquisition trends, suggesting that businesses may find buying existing podcasts more effective than starting from scratch. We also discuss advertising shifts, predicting a move towards more store-related media investments.

Rounding out our conversation, we highlight the recent acquisition of the YouTube show "Hot Ones" for $82.5 million, demonstrating the potential profitability and popularity of unique content formats.

Top Takeaways

Monetizing Through Patreon: Patreon is a powerful platform for podcasters to monetize their content, now the second-largest category for payouts to creators. Succeeding on the platform requires strategic planning and quality content.

The Evolution of Podcasting: Podcasting is increasingly blending into a visual medium, with more US adults showing preference for video podcasts. Podcasters need to consider if and how video elements can enhance their content.

Content Creation Facilities: The rise of content creation facilities like the one being developed by Dude Perfect, supported by a $100 million investment, indicates a trend where dedicated spaces are provided to support and elevate content creators.

Accessible High-Quality Equipment: Partnerships with companies like Samsung to provide high-quality equipment in these facilities can significantly reduce barriers for small entrepreneurs and larger brands to create professional content.

Engagement Strategies: Innovative programming elements, like 'bottom of the ninth' teasers, can help maintain audience interest and retention. Engagement during and after the podcast is crucial, drawing inspiration from after-credit scenes in movies.

Podcast Acquisitions: There is an emerging trend of companies acquiring existing podcasts with established audiences rather than creating new content, exemplified by the sale of "Hot Ones" for $82.5 million.

Strategic Content Utilization: Strategic use of content, like making episodes freely accessible to attract a larger audience, can enhance advertising revenues, as opposed to exclusive deals that might reduce visibility.

Segmentation for Increased Interest: There is a prediction that podcast formats will shift to more segmented content, akin to how TV shows structure their programs, moving away from traditional long-form...]]>In this episode of The Circle Sessions, I sit down with Don The Idea Guy, a renowned expert in creative brainstorming, to explore how podcasters can thrive in an ever-evolving landscape.

We kick things off by discussing Patreon and its resurgence as a key revenue source for podcasters. Don highlights the importance of having a well-thought-out strategy and producing quality content that listeners are willing to pay for. The necessity for a significant audience to attract advertising dollars becomes apparent, emphasizing the pros and cons of paywalls.

We touch on the increasing trend of video podcasts and their role in expanding audience engagement. While video adds value by enhancing focus, allowing viewers to see expressions, and supporting closed captioning, it isn’t a one-size-fits-all solution. We ponder whether podcasts should mirror TV shows and note that successful podcasters often blend different elements to keep audiences hooked.

A significant portion of our discussion features the news about Dude Perfect’s ambitious $100 million production facility venture, equipped by Samsung. This facility is set to become a game-changer for content creators, offering state-of-the-art tools without the hefty investment. We also mention local examples, like a Columbus defense attorney renting out his marketing studio, illustrating that even smaller entrepreneurs can benefit from creating similar spaces.

Don sheds light on podcast acquisition trends, suggesting that businesses may find buying existing podcasts more effective than starting from scratch. We also discuss advertising shifts, predicting a move towards more store-related media investments.

Rounding out our conversation, we highlight the recent acquisition of the YouTube show "Hot Ones" for $82.5 million, demonstrating the potential profitability and popularity of unique content formats.

Top Takeaways

Monetizing Through Patreon: Patreon is a powerful platform for podcasters to monetize their content, now the second-largest category for payouts to creators. Succeeding on the platform requires strategic planning and quality content.

The Evolution of Podcasting: Podcasting is increasingly blending into a visual medium, with more US adults showing preference for video podcasts. Podcasters need to consider if and how video elements can enhance their content.

Content Creation Facilities: The rise of content creation facilities like the one being developed by Dude Perfect, supported by a $100 million investment, indicates a trend where dedicated spaces are provided to support and elevate content creators.

Accessible High-Quality Equipment: Partnerships with companies like Samsung to provide high-quality equipment in these facilities can significantly reduce barriers for small entrepreneurs and larger brands to create professional content.

Engagement Strategies: Innovative programming elements, like 'bottom of the ninth' teasers, can help maintain audience interest and retention. Engagement during and after the podcast is crucial, drawing inspiration from after-credit scenes in movies.

Podcast Acquisitions: There is an emerging trend of companies acquiring existing podcasts with established audiences rather than creating new content, exemplified by the sale of "Hot Ones" for $82.5 million.

Strategic Content Utilization: Strategic use of content, like making episodes freely accessible to attract a larger audience, can enhance advertising revenues, as opposed to exclusive deals that might reduce visibility.

Segmentation for Increased Interest: There is a prediction that podcast formats will shift to more segmented content, akin to how TV shows structure their programs, moving away from traditional long-form interviews.

Professional Networking: Building a professional network and collaborating with others can provide podcasters with growth opportunities. Both Brett and Don emphasize the importance of leveraging professional connections.

Unique Content Formats: Unique and engaging content formats, such as the "Hot Ones" show, demonstrate how creative approaches can capture large audiences and achieve significant profitability.

Key Moments

05:25 Entrepreneurs, licensed deals, creator brands, coworking evolution.

08:17 Patreon thrives as top platform for podcasters.

10:47 Most podcasters don't aim to monetize.

15:46 Paywall limits audience reach, reducing ad revenue.

19:04 Podcasts becoming popular video content on-demand.

22:31 Top business podcast adds "bottom of the ninth" segment.

23:18 Teaser segment encourages listening till end.

27:18 Podcasts acquired as brands shift advertising focus.

30:44 Hot Ones: Celebrity interviews with spicy wing challenges.

MEET DON THE IDEA GUY!

Possessing creative powers beyond those of mere mortals, DON THE IDEA GUY rescues those in need of innovative ideas through his brainstorming sessions, articles, and websites.

DTIG (DEE-tigg) has been featured in Small Business News, interviewed by the New York Times, quoted in Fast Company magazine, and served as the first president of the International Idea Trade Association.

Don is a proud member of the BzzAgent community, and is featured in BzzAgent.com founder Dave Balter’s book “Grapevine: The New Art of Word-of-Mouth Marketing.”

His Innovation Channel on the Duct Tape Marketing Blog has been recognized as a Forbes Favorite.

Don is the author of the book “100-WHATS of CREATIVITY“, one-hundred ‘what if?’ questions to spur your creativity, unmuck your mind, and break through your mental blocks and has written dozens of articles and hundreds of blog postings on the subject of increasing innovation and adding creativity to your personal and professional life.

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

The Circle of Experts are:

Yasmine Robles from Rebel Marketing

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/vince-mcgill/lemon-slice

License code: 2NRNUIV5VG7FU3K5

Copyright 2025 Brett Johnson, My Podcast Guy™

https://creativecommons.org/licenses/by-nd/4.0/

In this episode of The Circle Sessions, Brett Johnson, My Podcast Guy, is joined by Izzy Dadosky and Yasmine Robles from Robles Designs to discuss creating marketing funnels that yield real results. T

he conversation starts by highlighting the importance of incremental changes in website design, stressing that tweaks should be measured for their impact on user engagement. They recommend tools like heat maps to understand visitor behavior before making alterations.

Yasmine shares valuable insights on email marketing, particularly for customer retention. She talks about segmenting email lists to re-engage inactive subscribers through personalized messages, discounts, and surveys. It's noted that retaining customers via email is often more cost-effective compared to acquiring new ones through paid ads or organic social media strategies.

Yasmine and Izzy emphasize the significance of simplifying the checkout process to reduce friction and increase sales conversions. They discuss how overly complex forms or purchase flows can lead to cart abandonment, even if the items are free.

The trio agrees on the importance of using retargeting ads to recover abandoned carts, suggesting the inclusion of unique reminders or incentives like coupon codes.

Yasmine and Izzy also stress the need for regular performance metric analysis, recommending a three-month interval for website and SEO effectiveness reviews, while social media metrics might be checked more frequently. They underscore the importance of understanding your target audience for optimizing lead magnets, which should be regularly updated and valuable to the user.

Yasmine provides practical advice on using landing pages to improve the user journey and highlights the role of automated email sequences in building brand trust. She explains structuring an effective welcome series, combining pre-recorded videos for a personal touch.

The episode concludes by covering effective strategies for directing traffic to landing pages using SEO and social media. Yasmine and Izzy agree that a mix of paid and organic methods ensures long-term market visibility.

Top Takeaways

Incremental Changes for Effective Analysis:

Make small, incremental changes to website elements rather than many changes at once. This allows for accurate determination of what impacts user engagement.

Analyzing User Behavior:

Utilize tools like heat maps to understand how users interact with your website before making any changes. This data-driven approach helps identify areas requiring improvement.

Segmentation and Personalization in Email Marketing:

Segment email lists to target specific groups, such as users who haven't engaged recently, and send personalized emails with incentives like discounts to re-engage them.

Re-engagement Over Acquisition:

Focus on re-engaging existing customers through email marketing, as it is more cost-effective than acquiring new customers via paid ads or organic social media.

Minimizing Checkout Friction:

Simplify the checkout process to prevent potential customers from abandoning their transactions, making sure it’s intuitive and easy to navigate.

Strategic Use of Upsells and Retargeting Ads:

Implement upsells during checkout that don’t disrupt the main purchase flow. Use retargeting ads with unique reminders or incentives to persuade customers to complete abandoned carts.

Regular Performance Analysis:

Regularly analyze website and SEO performance metrics, ideally every three months, and adjust social media metrics more...]]>Reigniting Old Flames: The Power of Existing Audience: "It's easier to get them pulled back in and make them fall in love with your brand again than trying to get these new people."

In this episode of The Circle Sessions, Brett Johnson, My Podcast Guy, is joined by Izzy Dadosky and Yasmine Robles from Robles Designs to discuss creating marketing funnels that yield real results. T

he conversation starts by highlighting the importance of incremental changes in website design, stressing that tweaks should be measured for their impact on user engagement. They recommend tools like heat maps to understand visitor behavior before making alterations.

Yasmine shares valuable insights on email marketing, particularly for customer retention. She talks about segmenting email lists to re-engage inactive subscribers through personalized messages, discounts, and surveys. It's noted that retaining customers via email is often more cost-effective compared to acquiring new ones through paid ads or organic social media strategies.

Yasmine and Izzy emphasize the significance of simplifying the checkout process to reduce friction and increase sales conversions. They discuss how overly complex forms or purchase flows can lead to cart abandonment, even if the items are free.

The trio agrees on the importance of using retargeting ads to recover abandoned carts, suggesting the inclusion of unique reminders or incentives like coupon codes.

Yasmine and Izzy also stress the need for regular performance metric analysis, recommending a three-month interval for website and SEO effectiveness reviews, while social media metrics might be checked more frequently. They underscore the importance of understanding your target audience for optimizing lead magnets, which should be regularly updated and valuable to the user.

Yasmine provides practical advice on using landing pages to improve the user journey and highlights the role of automated email sequences in building brand trust. She explains structuring an effective welcome series, combining pre-recorded videos for a personal touch.

The episode concludes by covering effective strategies for directing traffic to landing pages using SEO and social media. Yasmine and Izzy agree that a mix of paid and organic methods ensures long-term market visibility.

Top Takeaways

Incremental Changes for Effective Analysis:

Make small, incremental changes to website elements rather than many changes at once. This allows for accurate determination of what impacts user engagement.

Analyzing User Behavior:

Utilize tools like heat maps to understand how users interact with your website before making any changes. This data-driven approach helps identify areas requiring improvement.

Segmentation and Personalization in Email Marketing:

Segment email lists to target specific groups, such as users who haven't engaged recently, and send personalized emails with incentives like discounts to re-engage them.

Re-engagement Over Acquisition:

Focus on re-engaging existing customers through email marketing, as it is more cost-effective than acquiring new customers via paid ads or organic social media.

Minimizing Checkout Friction:

Simplify the checkout process to prevent potential customers from abandoning their transactions, making sure it’s intuitive and easy to navigate.

Strategic Use of Upsells and Retargeting Ads:

Implement upsells during checkout that don’t disrupt the main purchase flow. Use retargeting ads with unique reminders or incentives to persuade customers to complete abandoned carts.

Regular Performance Analysis:

Regularly analyze website and SEO performance metrics, ideally every three months, and adjust social media metrics more frequently to ensure continuous improvement.

Effective Lead Magnet Utilization:

Use high-value lead magnets to attract potential clients. A dedicated landing page helps streamline the user experience, ensuring these magnets are aligned with current business goals and audiences.

Automated, Personalized Email Sequences:

Develop automated email sequences that confirm sign-ups, build brand tone, and include personalized content, such as videos, to enhance engagement and build trust.

Balanced Marketing Strategies:

Employ a balanced approach that incorporates both paid and organic marketing strategies for sustained long-term visibility. Ensure consistent brand messaging across all channels and judiciously manage your budget.

Key Moments

00:00 Free value offer to attract website leads.

05:08 Regularly review and possibly revise lead magnets.

06:52 Use dedicated landing pages for focused engagement.

10:58 Know your audience, tailor communication, test effectively.

16:10 Optimize SEO to increase targeted lead generation.

19:40 Balance paid ads with SEO and organic growth.

23:41 Simplify checkout process for faster, successful sales.

25:34 Target market influences information collection for resources.

29:00 Check SEO performance every 3 months.

33:30 Request feedback to identify customer issues.

35:13 Efficient podcast monetization through sales funnels.

Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.

Her website.

Her Instagram.

Click here for the checklist!

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

The Circle of Experts are:

Yasmine Robles from Rebel Marketing

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

Copyright 2025 Brett Johnson, My Podcast Guy™

https://creativecommons.org/licenses/by-nd/4.0/

Brett Johnson, My Podcast Guy, and Yasmine begin by emphasizing the importance of viewing slow seasons as opportunities rather than obstacles. Yasmine shares several actionable tips for improving website performance, including testing site speed, verifying mobile responsiveness, and conducting thorough user experience audits. She also highlights the need for refreshing website visuals and ensuring that SEO practices are up-to-date.

Brett and Yasmine underscore the importance of keeping web content current, such as updating out-of-date job titles on blog posts or refreshing listicles with new information. They also discuss the value of maintaining an updated FAQ page and regularly refreshing case studies and testimonials.

When discussing social media strategies, Yasmine suggests analyzing past content performance to guide future posts. She advocates for planning and scheduling social media activities around holidays and significant business milestones to maintain consistent engagement.

Yasmine further explores email marketing tactics, recommending reconnection with subscribers through personalized and segmented emails. She provides valuable insight into the benefits of running A/B tests to refine email strategies and enhance viewer engagement.

The episode wraps up with Yasmine's thoughts on utilizing slow seasons for networking and professional development. She advises joining local events, collaborating with peers, and engaging in volunteer work to build valuable connections and stay active in the community.

Top Takeaways

Website Optimization During Slow Seasons:

Use slow periods to test and improve site speed, mobile responsiveness, and overall user experience.

Updating Website Content:

Refresh visuals like headshots and update outdated content or job titles to maintain relevancy.

SEO Optimization:

Check keywords, meta descriptions, and ensure tools like Google Analytics and Search Console are installed and actively monitored.

Social Media Strategy:

Evaluate past performance, schedule future posts, and use holidays or special events to maintain engagement.

Email Marketing:

Reconnect with your subscribers, personalize emails, and draft newsletters for upcoming holidays and promotions.

A/B Testing:

Experiment with different subject lines, content formats, and other elements to see what resonates most with your audience.

Segmenting Email Lists:

Use subscriber data to create segments and tailor content to specific interests or behaviors.

Networking and Community Engagement:

Use slow times to attend local events, collaborate with peers, and consider volunteering or joining a board for community involvement.

Content Repurposing:

Refresh and repurpose old blog posts, podcast episodes, or other content to keep your audience engaged with relevant material.

Surveys and Feedback:

Utilize short surveys or direct emails to gather feedback and ideas from your audience on what they want to see or hear in future content.

Key Moments

00:00 Optimize website speed during business slow seasons.

03:34 Avoid tech photos; prioritize SEO tracking tools.

09:52 Evaluate social media engagement, plan future posts.

14:03 Plan ahead for promotions during slow seasons.

15:33 Offer value, recycle content, engage VIP audience.

18:02 Try A/B testing during slow email seasons.

24:12 Network, collaborate, utilize benefits, develop skills,...]]>This episode welcomes Yasmine Robles of Robles Designs. Yasmine shares valuable insights on how small business owners, podcasters, and entrepreneurs can use downtime to their advantage, effectively preparing for busier periods.

Brett Johnson, My Podcast Guy, and Yasmine begin by emphasizing the importance of viewing slow seasons as opportunities rather than obstacles. Yasmine shares several actionable tips for improving website performance, including testing site speed, verifying mobile responsiveness, and conducting thorough user experience audits. She also highlights the need for refreshing website visuals and ensuring that SEO practices are up-to-date.

Brett and Yasmine underscore the importance of keeping web content current, such as updating out-of-date job titles on blog posts or refreshing listicles with new information. They also discuss the value of maintaining an updated FAQ page and regularly refreshing case studies and testimonials.

When discussing social media strategies, Yasmine suggests analyzing past content performance to guide future posts. She advocates for planning and scheduling social media activities around holidays and significant business milestones to maintain consistent engagement.

Yasmine further explores email marketing tactics, recommending reconnection with subscribers through personalized and segmented emails. She provides valuable insight into the benefits of running A/B tests to refine email strategies and enhance viewer engagement.

The episode wraps up with Yasmine's thoughts on utilizing slow seasons for networking and professional development. She advises joining local events, collaborating with peers, and engaging in volunteer work to build valuable connections and stay active in the community.

Top Takeaways

Website Optimization During Slow Seasons:

Use slow periods to test and improve site speed, mobile responsiveness, and overall user experience.

Updating Website Content:

Refresh visuals like headshots and update outdated content or job titles to maintain relevancy.

SEO Optimization:

Check keywords, meta descriptions, and ensure tools like Google Analytics and Search Console are installed and actively monitored.

Social Media Strategy:

Evaluate past performance, schedule future posts, and use holidays or special events to maintain engagement.

Email Marketing:

Reconnect with your subscribers, personalize emails, and draft newsletters for upcoming holidays and promotions.

A/B Testing:

Experiment with different subject lines, content formats, and other elements to see what resonates most with your audience.

Segmenting Email Lists:

Use subscriber data to create segments and tailor content to specific interests or behaviors.

Networking and Community Engagement:

Use slow times to attend local events, collaborate with peers, and consider volunteering or joining a board for community involvement.

Content Repurposing:

Refresh and repurpose old blog posts, podcast episodes, or other content to keep your audience engaged with relevant material.

Surveys and Feedback:

Utilize short surveys or direct emails to gather feedback and ideas from your audience on what they want to see or hear in future content.

Key Moments

00:00 Optimize website speed during business slow seasons.

03:34 Avoid tech photos; prioritize SEO tracking tools.

09:52 Evaluate social media engagement, plan future posts.

14:03 Plan ahead for promotions during slow seasons.

15:33 Offer value, recycle content, engage VIP audience.

18:02 Try A/B testing during slow email seasons.

24:12 Network, collaborate, utilize benefits, develop skills, engage.

27:50 Brainstorming reenergizes with fun, engaging activities.

Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.

Her website.

Her Instagram.

Click here for the checklist!

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

The Circle of Experts are:

Yasmine Robles from Rebel Marketing

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

Copyright 2025 Brett Johnson, My Podcast Guy™

https://creativecommons.org/licenses/by-nd/4.0/

Yasmine emphasizes the importance of analyzing previous year's data as the initial step in creating a robust marketing plan. She suggests that understanding past sales trends, evaluating the performance of marketing channels, and collecting customer feedback are critical to identifying what worked and what didn’t.

For those new to business or lacking data, Yasmine recommends researching competitors to gauge effective strategies.

Brett and Yasmine also cover how to set SMART goals—Specific, Measurable, Achievable, Relevant, and Time-bound—to provide clear direction for your marketing efforts. They highlight the importance of refining your target market and adjusting your brand messaging to better align with the needs and language of your ideal customers.

Flexibility in your marketing plan is another vital topic. Yasmine shares tips on conducting quarterly reviews and maintaining a flexible budget to adapt to market changes or unexpected opportunities. She also stresses the importance of effective team communication to ensure everyone is aligned and able to pivot quickly when necessary.

The episode wraps up with practical advice on building customer relationships and exploring new marketing channels. Yasmine encourages small business owners to celebrate their successes, no matter how small, to keep motivation high and foster sustainable growth.

Top Takeaways

Continuous Review of Marketing Plans:

Regularly analyze and adjust your marketing plan, not just annually. Quarterly or even more frequent reviews depending on the intensity of your efforts can help keep you on track.

Leveraging Historical Data:

Use data from the previous year to inform your strategy. If you’re new or lack data, analyze your competitors to identify trends and best practices.

Customer/Listener Feedback:

Collect feedback through surveys, emails, or tools like VideoAsk to understand customer pain points and improve processes. This feedback can also serve as testimonials.

Setting SMART Goals:

Create Specific, Measurable, Achievable, Relevant, and Time-bound (SMART) goals to drive your marketing efforts. This helps in setting clear, realistic benchmarks to track progress.

Refining Target Audience:

Continually assess and refine your understanding of your target audience. Focus on demographics, behaviors, and preferences to tailor your messaging and approach more effectively.

Budgeting for Flexibility and New Opportunities:

Allocate a portion of your budget for unexpected opportunities or challenges. This could include unplanned vendor events or unexpected marketing opportunities.

Adjusting Brand Messaging:

Use customer feedback to adjust your brand messaging. Ensure that your marketing materials speak directly to your target audience’s pain points and language.

Team Involvement and Skills Optimization:

Involve your team in setting and achieving marketing goals. Ensure your team members' skills are optimally used, and consider outsourcing tasks that do not fit their strengths.

Celebrating Successes:

Celebrate small achievements to maintain motivation. Recognizing progress, even if it’s not meeting the initial target, helps maintain morale and momentum.

Adaptability to Market Changes:

Be prepared to pivot quickly in response to market changes, new competitors, or emerging trends. Flexibility in your marketing plan is crucial to respond effectively to new challenges and opportunities.

Key Moments

00:00...]]>This week, Yasmine Robles from Robles Designs joins host Brett Johnson to discuss how small business owners can effectively build and implement their marketing plans for the upcoming year.

Yasmine emphasizes the importance of analyzing previous year's data as the initial step in creating a robust marketing plan. She suggests that understanding past sales trends, evaluating the performance of marketing channels, and collecting customer feedback are critical to identifying what worked and what didn’t.

For those new to business or lacking data, Yasmine recommends researching competitors to gauge effective strategies.

Brett and Yasmine also cover how to set SMART goals—Specific, Measurable, Achievable, Relevant, and Time-bound—to provide clear direction for your marketing efforts. They highlight the importance of refining your target market and adjusting your brand messaging to better align with the needs and language of your ideal customers.

Flexibility in your marketing plan is another vital topic. Yasmine shares tips on conducting quarterly reviews and maintaining a flexible budget to adapt to market changes or unexpected opportunities. She also stresses the importance of effective team communication to ensure everyone is aligned and able to pivot quickly when necessary.

The episode wraps up with practical advice on building customer relationships and exploring new marketing channels. Yasmine encourages small business owners to celebrate their successes, no matter how small, to keep motivation high and foster sustainable growth.

Top Takeaways

Continuous Review of Marketing Plans:

Regularly analyze and adjust your marketing plan, not just annually. Quarterly or even more frequent reviews depending on the intensity of your efforts can help keep you on track.

Leveraging Historical Data:

Use data from the previous year to inform your strategy. If you’re new or lack data, analyze your competitors to identify trends and best practices.

Customer/Listener Feedback:

Collect feedback through surveys, emails, or tools like VideoAsk to understand customer pain points and improve processes. This feedback can also serve as testimonials.

Setting SMART Goals:

Create Specific, Measurable, Achievable, Relevant, and Time-bound (SMART) goals to drive your marketing efforts. This helps in setting clear, realistic benchmarks to track progress.

Refining Target Audience:

Continually assess and refine your understanding of your target audience. Focus on demographics, behaviors, and preferences to tailor your messaging and approach more effectively.

Budgeting for Flexibility and New Opportunities:

Allocate a portion of your budget for unexpected opportunities or challenges. This could include unplanned vendor events or unexpected marketing opportunities.

Adjusting Brand Messaging:

Use customer feedback to adjust your brand messaging. Ensure that your marketing materials speak directly to your target audience’s pain points and language.

Team Involvement and Skills Optimization:

Involve your team in setting and achieving marketing goals. Ensure your team members' skills are optimally used, and consider outsourcing tasks that do not fit their strengths.

Celebrating Successes:

Celebrate small achievements to maintain motivation. Recognizing progress, even if it’s not meeting the initial target, helps maintain morale and momentum.

Adaptability to Market Changes:

Be prepared to pivot quickly in response to market changes, new competitors, or emerging trends. Flexibility in your marketing plan is crucial to respond effectively to new challenges and opportunities.

Key Moments

00:00 Evaluate past performance to optimize future marketing.

04:29 Record Q&A for feedback, testimonials, and insights.

07:21 Optimize post-interview feedback for effective podcasting.

09:39 Define goals, analyze target audience, adjust messaging.

16:08 Assess goal progress, team sentiment, and budget flexibility.

17:36 Align team roles with their strongest skills.

20:43 Be flexible: market saturation or expansion decisions.

23:39 Try TikTok, network, measure, and celebrate successes.

Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.

Her website.

Her Instagram.

Click here for the checklist!

Copyright 2025 Brett Johnson, My Podcast Guy™

https://creativecommons.org/licenses/by-nd/4.0/

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

The Circle of Experts are:

Yasmine Robles from Rebel Marketing

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

He begins by emphasizing the importance of defining your ideal podcast listener, highlighting the need to target content effectively by understanding your specific audience's demographics, behaviors, and needs.

Brett shares his experience from the radio industry, noting how understanding the listener's profile can help tailor content. He provides practical steps to define your podcast's target audience, including competitive landscape evaluation, niche identification, and brainstorming podcast ideas.

He stresses the importance of setting clear goals, such as brand awareness, thought leadership, or educating an audience, and creating a detailed listener persona to develop relatable content.

The episode covers key growth strategies, including making your podcast discoverable on multiple platforms and the significance of utilizing YouTube. Brett discusses the importance of podcast SEO (Search Engine Optimization) and encourages the use of transcription services to enhance organic traffic and accessibility.

He highlights the value of having a mobile-friendly website with easy subscription options and offers insights on how to leverage social media effectively.

Engagement is another focal point, with Brett recommending tools like SpeakPipe for listener interaction and Facebook or LinkedIn groups for community building. He also touches on the cautious use of paid ad campaigns to promote standout episodes.

Brett dispels common podcasting myths, such as the over-reliance on downloads as a key metric and the misconception that social media followers equate to podcast listeners. He emphasizes the importance of understanding broader trends and utilizing various analytic tools for better insights.

For anyone serious about podcast growth, this episode offers comprehensive strategies, practical tips, and a fresh perspective on how to engage and expand your podcast audience in 2025.

Key Takeaways

1. Defining Your Ideal Listener: Creating a detailed listener persona, including demographic information and specific pain points, is crucial for targeting your content effectively.
2. Competitor Analysis: Evaluate the competitive landscape by researching other podcasts in your niche to understand how they're reaching their audience and to find ways to differentiate yourself.
3. Content Refinement: Continuously refine your podcast topics to focus on a specialized audience. Avoid being too general to stand out and engage listeners deeply.
4. Platform Utilization: Ensure your podcast is discoverable on all major platforms, including Apple Podcasts, Spotify, and YouTube. Don't limit your reach by only being available on a few platforms.
5. SEO and Transcripts: Optimize your show and episode descriptions with relevant keywords and convert episodes into SEO-friendly blog posts using transcription services to boost organic traffic.
6. Engaging and Shareable Content: Strive to create content that is engaging and shareable, aiming for moments in episodes that listeners feel compelled to share with others.
7. Social Media Strategy: Tailor your content for different social media platforms and use features like audiograms to capture attention. Understand that each platform has its own audience and content preferences.
8. Community Engagement: Set up communities on platforms like Facebook, LinkedIn, or Slack to engage with listeners, gather feedback, and gauge topics of interest for future content.
9. Metrics Beyond Downloads: Focus on metrics like completion rates and listener behavior rather than just download numbers to get a true sense of...]]>In this episode of The Circle Sessions, host Brett Johnson guides you through essential strategies for growing a podcast's audience in 2025.

   He begins by emphasizing the importance of defining your ideal podcast listener, highlighting the need to target content effectively by understanding your specific audience's demographics, behaviors, and needs.

   Brett shares his experience from the radio industry, noting how understanding the listener's profile can help tailor content. He provides practical steps to define your podcast's target audience, including competitive landscape evaluation, niche identification, and brainstorming podcast ideas.

   He stresses the importance of setting clear goals, such as brand awareness, thought leadership, or educating an audience, and creating a detailed listener persona to develop relatable content.

   The episode covers key growth strategies, including making your podcast discoverable on multiple platforms and the significance of utilizing YouTube. Brett discusses the importance of podcast SEO (Search Engine Optimization) and encourages the use of transcription services to enhance organic traffic and accessibility.

   He highlights the value of having a mobile-friendly website with easy subscription options and offers insights on how to leverage social media effectively.

   Engagement is another focal point, with Brett recommending tools like SpeakPipe for listener interaction and Facebook or LinkedIn groups for community building. He also touches on the cautious use of paid ad campaigns to promote standout episodes.

   Brett dispels common podcasting myths, such as the over-reliance on downloads as a key metric and the misconception that social media followers equate to podcast listeners. He emphasizes the importance of understanding broader trends and utilizing various analytic tools for better insights.

   For anyone serious about podcast growth, this episode offers comprehensive strategies, practical tips, and a fresh perspective on how to engage and expand your podcast audience in 2025.

   Key Takeaways

   1. Defining Your Ideal Listener: Creating a detailed listener persona, including demographic information and specific pain points, is crucial for targeting your content effectively.
   2. Competitor Analysis: Evaluate the competitive landscape by researching other podcasts in your niche to understand how they're reaching their audience and to find ways to differentiate yourself.
   3. Content Refinement: Continuously refine your podcast topics to focus on a specialized audience. Avoid being too general to stand out and engage listeners deeply.
   4. Platform Utilization: Ensure your podcast is discoverable on all major platforms, including Apple Podcasts, Spotify, and YouTube. Don't limit your reach by only being available on a few platforms.
   5. SEO and Transcripts: Optimize your show and episode descriptions with relevant keywords and convert episodes into SEO-friendly blog posts using transcription services to boost organic traffic.
   6. Engaging and Shareable Content: Strive to create content that is engaging and shareable, aiming for moments in episodes that listeners feel compelled to share with others.
   7. Social Media Strategy: Tailor your content for different social media platforms and use features like audiograms to capture attention. Understand that each platform has its own audience and content preferences.
   8. Community Engagement: Set up communities on platforms like Facebook, LinkedIn, or Slack to engage with listeners, gather feedback, and gauge topics of interest for future content.
   9. Metrics Beyond Downloads: Focus on metrics like completion rates and listener behavior rather than just download numbers to get a true sense of engagement and episode performance.
   10. Consistent Effort and Adaptability: Growing your podcast requires consistent effort and the willingness to adapt. Collect feedback continuously and evolve your content to meet listener expectations and trends.
   
   

   Key Moments

   00:00 Define ideal podcast listener 2025.

   04:09 Clarify podcast goals; understand your audience’s needs.

   07:33 Respect podcast duration; tailor content for audience.

   10:04 Aim for creating shareable content; success varies.

   14:14 Transcribe episodes for SEO-friendly blog posts.

   17:46 Create, engage, address time: Facebook/LinkedIn groups, call-ins.

   21:38 Use transcripts for SEO and engagement growth.

   23:54 Understand audience through completion rates and engagement.

   27:08 Groups foster support, insights, and content opportunities.

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Copyright 2025 Brett Johnson, My Podcast Guy™

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/vince-mcgill/lemon-slice

   License code: 2NRNUIV5VG7FU3K5

   https://creativecommons.org/licenses/by-nd/4.0/

   ]]>a5068cd2-0c4e-45f3-80cc-e40f547f21d4Wed, 04 Dec 2024 06:00:00 -050027:56falsefull286862Crafting Compelling Websites with StorytellingYasmine Robles from Robles Designs sheds light on the effective integration of storytelling in website design.

   Brett Johnson, My Podcast Guy, highlights the podcast's core focus areas—marketing, social media, monetization, and website design—and introduces Yasmine, who specializes in creating strategic, visually appealing, and user-friendly websites to help grow podcasts and businesses.

   Yasmine brings her decade-long experience in design and marketing, emphasizing the power of storytelling to create a memorable brand experience online. She explains how to convey a compelling message through visuals and content, making the user journey seamless and engaging. Her insights include using clear messaging, knowing your audience, and visual storytelling techniques to make websites resonate with visitors.

   The discussion features real-world examples such as The Carpenter's Son and Dreamlight Creative, demonstrating how storytelling can significantly impact website success. Yasmine shares how these businesses used narrative and visual elements—like family photos, timelines, and interactive features—to reflect their unique stories and captivate users.

   Yasmine touches on modern web design techniques, including subtle animations and interactive elements, to add personality without overwhelming users. She also advises using tools like Hotjar for analyzing user behavior and VideoAsk for gathering customer feedback to refine website storytelling.

   Emerging trends in storytelling and web design, such as AR, VR, and AI, are explored, highlighting their potential to enhance user experience. Yasmine provides actionable tips, urging listeners to think from the user's perspective and harmonize aesthetics with storytelling.

   Top Takeaways

   Storytelling in Web Design: Emphasizing the importance of storytelling as a powerful element in web design, not just in content creation like blogs and podcasts.

   User Experience (UX): Explaining how storytelling can enhance the user experience by making websites more engaging and relatable.

   Consistent Brand Narrative: Ensuring the story and tone of voice are consistent across all parts of the website, from the about page to product descriptions.

   Visual Elements: Using visual design elements like images, videos, and graphics to support and enhance the storytelling aspect of the website.

   User-Centric Design: Designing websites with the end user in mind, focusing on their experience, and making sure the navigation is intuitive and the content is accessible.

   Case Studies: Illustrating the impact of storytelling on website success through real-world examples, like carpenters and creative studios.

   Balance Between Aesthetics and Functionality: Highlighting the need to balance aesthetic design elements with practical user interfaces to ensure the website remains fast and functional.

   Emerging Trends: Discussing future trends in web design, including the use of AR, VR, AI, interactive media, and custom illustrations to enhance storytelling.

   Feedback Tools: Recommending tools like Hotjar and VideoAsk to gather user feedback and understand how visitors interact with the website to refine and improve the storytelling.

   Collaborative Approach: Encouraging collaboration and ongoing communication with web designers to ensure that the website effectively tells a unique brand story and meets business goals.

   Key Moments

   00:00 Storytelling is the brand's heartbeat and connection.

   03:13 Ensure clarity and engagement in website storytelling.

   08:05 Enhancing brand identity through interactive, personalized content.

   09:30 Examples show personality, story enhances business appeal.

   13:27 Balancing...]]>Yasmine Robles from Robles Designs sheds light on the effective integration of storytelling in website design.

   Brett Johnson, My Podcast Guy, highlights the podcast's core focus areas—marketing, social media, monetization, and website design—and introduces Yasmine, who specializes in creating strategic, visually appealing, and user-friendly websites to help grow podcasts and businesses.

   Yasmine brings her decade-long experience in design and marketing, emphasizing the power of storytelling to create a memorable brand experience online. She explains how to convey a compelling message through visuals and content, making the user journey seamless and engaging. Her insights include using clear messaging, knowing your audience, and visual storytelling techniques to make websites resonate with visitors.

   The discussion features real-world examples such as The Carpenter's Son and Dreamlight Creative, demonstrating how storytelling can significantly impact website success. Yasmine shares how these businesses used narrative and visual elements—like family photos, timelines, and interactive features—to reflect their unique stories and captivate users.

   Yasmine touches on modern web design techniques, including subtle animations and interactive elements, to add personality without overwhelming users. She also advises using tools like Hotjar for analyzing user behavior and VideoAsk for gathering customer feedback to refine website storytelling.

   Emerging trends in storytelling and web design, such as AR, VR, and AI, are explored, highlighting their potential to enhance user experience. Yasmine provides actionable tips, urging listeners to think from the user's perspective and harmonize aesthetics with storytelling.

   Top Takeaways

   Storytelling in Web Design: Emphasizing the importance of storytelling as a powerful element in web design, not just in content creation like blogs and podcasts.

   User Experience (UX): Explaining how storytelling can enhance the user experience by making websites more engaging and relatable.

   Consistent Brand Narrative: Ensuring the story and tone of voice are consistent across all parts of the website, from the about page to product descriptions.

   Visual Elements: Using visual design elements like images, videos, and graphics to support and enhance the storytelling aspect of the website.

   User-Centric Design: Designing websites with the end user in mind, focusing on their experience, and making sure the navigation is intuitive and the content is accessible.

   Case Studies: Illustrating the impact of storytelling on website success through real-world examples, like carpenters and creative studios.

   Balance Between Aesthetics and Functionality: Highlighting the need to balance aesthetic design elements with practical user interfaces to ensure the website remains fast and functional.

   Emerging Trends: Discussing future trends in web design, including the use of AR, VR, AI, interactive media, and custom illustrations to enhance storytelling.

   Feedback Tools: Recommending tools like Hotjar and VideoAsk to gather user feedback and understand how visitors interact with the website to refine and improve the storytelling.

   Collaborative Approach: Encouraging collaboration and ongoing communication with web designers to ensure that the website effectively tells a unique brand story and meets business goals.

   Key Moments

   00:00 Storytelling is the brand's heartbeat and connection.

   03:13 Ensure clarity and engagement in website storytelling.

   08:05 Enhancing brand identity through interactive, personalized content.

   09:30 Examples show personality, story enhances business appeal.

   13:27 Balancing aesthetics with website performance is crucial.

   18:22 Use Hotjar and VideoAsk for website insights.

   Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.

   Her website.

   Her Instagram.

   Click here for the checklist!

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Copyright 2025 Brett Johnson, My Podcast Guy™

   https://creativecommons.org/licenses/by-nd/4.0/

   ]]>d3114ba4-7627-4b73-be84-636e4f9bc115Wed, 27 Nov 2024 06:00:00 -050021:08falsefull285852Unlocking Engagement: How Minichat Can Boost Your Podcast AudienceWe talk about an innovative digital marketing tool called Minichat and how it can be leveraged to enhance podcast engagement and boost conversions.

   Tonnisha’s expertise and firsthand experiences with Minichat provide listeners with an in-depth understanding of its functionalities and applications, especially within the realm of social media.

   What is Minichat?

   Tonnisha explains how she stumbled upon Minichat while observing automated direct message interactions on Instagram. Minichat is described as a cloud-based chatbot platform that helps manage customer interactions across multiple channels, primarily within the metaverse—Facebook, Instagram, and WhatsApp.

   After noticing automated responses on large Instagram accounts, she investigated whether Sprout Social, with whom she is an agency partner, offered a similar solution. When they didn’t, her research led her to Minichat. Intrigued by its potential, she began experimenting with it to understand how it automates engagement and interactions on social media platforms.

   Tonnisha provides a thorough explanation of how Minichat operates. The platform automates responses to comments, messages, and inquiries from Facebook Messenger, WhatsApp, and Instagram. This is particularly useful for driving engagement and boosting conversions. She gives an example of how podcasters can use Minichat to automatically send a DM with a link to the latest episode when someone comments a specific keyword on their post.

   By connecting social media profiles (such as Instagram), users can take advantage of Minichat’s AI-assisted setup and pre-made workflows and automations. These features make the platform accessible even to those who aren’t highly tech-savvy. Workflows can be customized for different episodes or campaigns, making it a versatile tool for ongoing engagement.

   Tonnisha compares the free and paid versions of Minichat, noting that while the free version is effective, the paid version offers more convenience, particularly in managing multiple workflows. The free version requires manual updates for every new post, while the paid version allows for a more seamless and automated experience.

   Tonnisha suggests various ways podcasters can use Minichat to grow their audience and engagement. For instance, asking followers to comment specific keywords can drive subscribers to the podcast, add them to mailing lists, or increase YouTube views. Minichat enables the setup of different links and workflows, providing a robust tool for multifaceted engagement strategies.

   Brett and Tonnisha discuss using the free version of Minichat as a tool to perform A/B testing of different keywords and engagement strategies. This includes experimenting with posting schedules and seeing how different days affect engagement. They emphasize the potential for gaining valuable insights into follower behavior without necessarily committing to the paid version initially.

   While Minichat automates initial interactions, Brett and Tonnisha stress the importance of continuing human engagement. Tonnisha shares that she still manually likes comments to show a personal touch.

   Tonnisha notes that Minichat can serve as a modern-day social media community manager, automating responses and interactions. However, users should remain vigilant to ensure the automation aligns with the content and context of follower comments.

   Key Moments

   00:00 Instagram DMs via bots, not manual effort.

   06:52 Paid version enhances efficiency; costs around $15/month.

   08:03 Free version requires manual workflow updates; paid doesn't.

   11:29 Test posting days to optimize podcast engagement.

   16:16 Curious about future of bots in social media.

   17:19 Engage daily on social media, balancing AI.

   21:38 Networking leads to future opportunities and connections.

   We talk about an innovative digital marketing tool called Minichat and how it can be leveraged to enhance podcast engagement and boost conversions.

   Tonnisha’s expertise and firsthand experiences with Minichat provide listeners with an in-depth understanding of its functionalities and applications, especially within the realm of social media.

   What is Minichat?

   Tonnisha explains how she stumbled upon Minichat while observing automated direct message interactions on Instagram. Minichat is described as a cloud-based chatbot platform that helps manage customer interactions across multiple channels, primarily within the metaverse—Facebook, Instagram, and WhatsApp.

   After noticing automated responses on large Instagram accounts, she investigated whether Sprout Social, with whom she is an agency partner, offered a similar solution. When they didn’t, her research led her to Minichat. Intrigued by its potential, she began experimenting with it to understand how it automates engagement and interactions on social media platforms.

   Tonnisha provides a thorough explanation of how Minichat operates. The platform automates responses to comments, messages, and inquiries from Facebook Messenger, WhatsApp, and Instagram. This is particularly useful for driving engagement and boosting conversions. She gives an example of how podcasters can use Minichat to automatically send a DM with a link to the latest episode when someone comments a specific keyword on their post.

   By connecting social media profiles (such as Instagram), users can take advantage of Minichat’s AI-assisted setup and pre-made workflows and automations. These features make the platform accessible even to those who aren’t highly tech-savvy. Workflows can be customized for different episodes or campaigns, making it a versatile tool for ongoing engagement.

   Tonnisha compares the free and paid versions of Minichat, noting that while the free version is effective, the paid version offers more convenience, particularly in managing multiple workflows. The free version requires manual updates for every new post, while the paid version allows for a more seamless and automated experience.

   Tonnisha suggests various ways podcasters can use Minichat to grow their audience and engagement. For instance, asking followers to comment specific keywords can drive subscribers to the podcast, add them to mailing lists, or increase YouTube views. Minichat enables the setup of different links and workflows, providing a robust tool for multifaceted engagement strategies.

   Brett and Tonnisha discuss using the free version of Minichat as a tool to perform A/B testing of different keywords and engagement strategies. This includes experimenting with posting schedules and seeing how different days affect engagement. They emphasize the potential for gaining valuable insights into follower behavior without necessarily committing to the paid version initially.

   While Minichat automates initial interactions, Brett and Tonnisha stress the importance of continuing human engagement. Tonnisha shares that she still manually likes comments to show a personal touch.

   Tonnisha notes that Minichat can serve as a modern-day social media community manager, automating responses and interactions. However, users should remain vigilant to ensure the automation aligns with the content and context of follower comments.

   Key Moments

   00:00 Instagram DMs via bots, not manual effort.

   06:52 Paid version enhances efficiency; costs around $15/month.

   08:03 Free version requires manual workflow updates; paid doesn't.

   11:29 Test posting days to optimize podcast engagement.

   16:16 Curious about future of bots in social media.

   17:19 Engage daily on social media, balancing AI.

   21:38 Networking leads to future opportunities and connections.

   Subscribe to Tonnisha's Tip of The Month

   TJE Communication’s mission is to empower and educate small women-owned businesses and equip them with digital solutions to level the playing field.

   IG - @tjecomm

   TW - @tjecomm

   LI - https://www.linkedin.com/in/tonnishaenglish/

   FB - https://www.facebook.com/tjecomm

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/vince-mcgill/lemon-slice

   License code: 2NRNUIV5VG7FU3K5

   Copyright 2025 Brett Johnson, My Podcast Guy™

   https://creativecommons.org/licenses/by-nd/4.0/

   ]]>59181ac6-aa3d-4b96-8c1f-955248bb8ed8Wed, 20 Nov 2024 06:00:00 -050022:26falsefull284842Be MORE Than A PodcasterCircle Sessions: Be More Than A Podcaster - Episode Overview

   In this enlightening episode of "The Circle Sessions," host Brett Johnson begins by revisiting an idea brought forth by Eric Nuzum during his podcasting masterclass at Radio Days Europe a few years ago. The episode grapples with the evolving identity of podcasters, urging content creators to think beyond their conventional roles.

   Key Concepts: Beyond Being Just a Podcaster

   Brett kicks off the episode highlighting two significant ideas from Nuzum’s masterclass:

   Don’t Just Be a Podcaster

   Nuzum proposes that creators should consider themselves as "audio makers," broadening their focus beyond simply podcasting platforms. This shift allows for greater adaptability to new trends and technologies.

   Community Building

   Emphasizing that podcasters are not in the audio business but the community building business, Nuzum underscores the importance of creating hubs for listeners who are passionate about specific topics.

   Special Guest: Matty Staudt

   Joining Brett for this segment is Matty Staudt, a seasoned podcaster with over 17 years of experience and the president and founder of Jam Street Media. Matty shares valuable insights from his journey in both radio and podcasting, emphasizing the transformational nature of podcasts in the business and community engagement landscapes.

   Interview Highlights

   Matty explores the trajectory from traditional radio to the expansive world of podcasting, noting how the term "podcasting" has evolved from a niche, almost frowned-upon label to a mainstream, billion-dollar industry. He recounts the early days at Stitcher, where they preferred the term "on-demand audio" to distance themselves from the then-negative connotations of podcasting.

   1. The Transition from Radio to Podcasting: Matty shares his personal shift from radio to podcasting 15 years ago. He discusses how this move was initially met with skepticism but has ultimately proven to be a groundbreaking venture.
   2. Beyond Content Creation: Emphasizing the importance of visibility, Matty asserts that even the best podcast is like an unseen masterpiece if not marketed properly. Highlighting his own educational pursuit, a master's in digital marketing, he advocates for an integrated approach to building and promoting podcasts.
   3. Community as the Crux: For Matty, the essence of successful podcasting lies in fostering a loyal community. He explains how podcast listeners often become dedicated followers, a trait highly attractive to advertisers.
   
   

   Challenges and Realizations

   The conversation touches on the initial hurdles businesses might face when embracing podcasting. Matty observes that many brands he works with already possess a sophisticated understanding of their audience as a "tribe." This existing relationship only amplifies the podcast's potential to deepen community engagement.

   Case Study: Federal Reserve Bank of San Francisco

   Matty recounts an interesting case study involving one of his early clients, the Federal Reserve Bank of San Francisco, demonstrating how an institution's values can be communicated effectively through podcasting. By producing content like “Does College Matter?” and “Zip Code Economies,” the bank was able to reshape its public image and extend its influence beyond traditional banking narratives.

   Technological Evolution and Future Prospects

   Reflecting on the technological advancements in podcasting, from the pre-iPhone era to modern-day streaming, Matty illustrates how improved accessibility has broadened the audience base. He...]]>Circle Sessions: Be More Than A Podcaster - Episode Overview

   In this enlightening episode of "The Circle Sessions," host Brett Johnson begins by revisiting an idea brought forth by Eric Nuzum during his podcasting masterclass at Radio Days Europe a few years ago. The episode grapples with the evolving identity of podcasters, urging content creators to think beyond their conventional roles.

   Key Concepts: Beyond Being Just a Podcaster

   Brett kicks off the episode highlighting two significant ideas from Nuzum’s masterclass:

   Don’t Just Be a Podcaster

   Nuzum proposes that creators should consider themselves as "audio makers," broadening their focus beyond simply podcasting platforms. This shift allows for greater adaptability to new trends and technologies.

   Community Building

   Emphasizing that podcasters are not in the audio business but the community building business, Nuzum underscores the importance of creating hubs for listeners who are passionate about specific topics.

   Special Guest: Matty Staudt

   Joining Brett for this segment is Matty Staudt, a seasoned podcaster with over 17 years of experience and the president and founder of Jam Street Media. Matty shares valuable insights from his journey in both radio and podcasting, emphasizing the transformational nature of podcasts in the business and community engagement landscapes.

   Interview Highlights

   Matty explores the trajectory from traditional radio to the expansive world of podcasting, noting how the term "podcasting" has evolved from a niche, almost frowned-upon label to a mainstream, billion-dollar industry. He recounts the early days at Stitcher, where they preferred the term "on-demand audio" to distance themselves from the then-negative connotations of podcasting.

   1. The Transition from Radio to Podcasting: Matty shares his personal shift from radio to podcasting 15 years ago. He discusses how this move was initially met with skepticism but has ultimately proven to be a groundbreaking venture.
   2. Beyond Content Creation: Emphasizing the importance of visibility, Matty asserts that even the best podcast is like an unseen masterpiece if not marketed properly. Highlighting his own educational pursuit, a master's in digital marketing, he advocates for an integrated approach to building and promoting podcasts.
   3. Community as the Crux: For Matty, the essence of successful podcasting lies in fostering a loyal community. He explains how podcast listeners often become dedicated followers, a trait highly attractive to advertisers.
   
   

   Challenges and Realizations

   The conversation touches on the initial hurdles businesses might face when embracing podcasting. Matty observes that many brands he works with already possess a sophisticated understanding of their audience as a "tribe." This existing relationship only amplifies the podcast's potential to deepen community engagement.

   Case Study: Federal Reserve Bank of San Francisco

   Matty recounts an interesting case study involving one of his early clients, the Federal Reserve Bank of San Francisco, demonstrating how an institution's values can be communicated effectively through podcasting. By producing content like “Does College Matter?” and “Zip Code Economies,” the bank was able to reshape its public image and extend its influence beyond traditional banking narratives.

   Technological Evolution and Future Prospects

   Reflecting on the technological advancements in podcasting, from the pre-iPhone era to modern-day streaming, Matty illustrates how improved accessibility has broadened the audience base. He anticipates future technological innovations that could further expand the interactive capacities of podcasts, moving beyond the "silent film" stage to more dynamic content forms.

   Guidance for Aspiring Podcasters and Brands

   A significant portion of the discussion addresses prospective podcasters and businesses contemplating this medium. Matty offers balanced advice, stressing that while podcasting has immense potential for community building and brand extension, it requires commitment. He cautions against entering the podcasting world with short-term goals or unrealistic expectations about immediate sales impact.

   Breaking Conventional Rules

   Brett and Matty explore the creative potential in podcasting, encouraging new entrants to experiment and push boundaries. While traditional formats have their place, the most memorable podcasts often break the mold, integrating narrative, interview, and other innovative elements.

   Final Thoughts

   Brett wraps up the episode by reiterating the central theme: success in podcasting hinges on community engagement. The episode serves as both a practical guide and a source of inspiration for anyone looking to elevate their podcasting journey, reminding listeners that being an "audio maker" is about more than just producing content—it's about creating and nurturing a vibrant, interactive community.

   Key Moments

   05:53 Realization occurs: podcasting evolves into community building.

   09:07 Federal Reserve Bank's unexpected podcast initiatives.

   11:16 Podcasts still evolving; technology enabling advancements.

   14:55 Podcasts require commitment; not ideal for sales.

   16:17 Podcasters support each other, offering help freely.

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/vince-mcgill/lemon-slice

   License code: 2NRNUIV5VG7FU3K5

   Copyright 2025 Brett Johnson, My Podcast Guy™

   https://creativecommons.org/licenses/by-nd/4.0/

   ]]>d8b947e5-12b3-4bba-90fb-d425901432a5Wed, 13 Nov 2024 06:00:00 -050017:02falsefull283832Engaging Your Audience: The Power of Edutainment in Digital MarketingWhy do you think 66% of social media users find edutainment to be the most engaging type of brand content? How can this statistic influence a content creator’s strategy?

   The episode kicks off with Brett and Tonnisha dissecting the term "edutainment." Although they are unsure of who originally coined the term, they agree that it's a blend of education and entertainment—an approach that has been around longer than most people realize. Think about learning the ABCs through a catchy song; that's edutainment in its simplest form. Tonnisha explains that edutainment has become a popular strategy in social media marketing and content creation, with a focus on engaging audiences by making educational content entertaining.

   Sprout Social's Report on Edutainment

   Tonnisha refers to a Sprout Social report highlighting that 66% of social media users find edutainment to be the most engaging type of brand content. This statistic underscores the effectiveness of this approach in capturing and maintaining the audience’s attention. Brands that incorporate fun elements into their educational content can simplify complex topics, making them more accessible and enjoyable.

   Local Examples of Edutainment

   To illustrate the concept, Tonnisha points to the Columbus Library, which has effectively used edutainment to change public perception. Rather than focusing solely on books, the library’s social media content showcases various services it offers, such as a business center for small business owners.

   True Crime Podcasts as Edutainment

   Tonnisha’s love for true crime podcasts provides another insightful example. She explains that true crime podcasts strike a balance between education and entertainment. Audiences learn about real stories and investigative techniques, while the narrative style keeps them hooked. She cites Payne Lindsay’s "Up and Vanished" and the famous podcast "Serial" as prime examples. These podcasts not only entertain but have also led to real-world impacts, such as the overturning of Adnan Syed’s sentencing, showcasing the power of edutainment.

   Three Steps to Creating Quality Edutainment Content

   Tonnisha shares three essential steps for creating engaging edutainment content:

   1. Speak Confidently About What You Know: Focus on topics within your area of expertise. This allows you to create authentic and informative content easily. For example, Tonnisha feels confident discussing social media and email marketing but would steer clear of SEO, an area outside her primary expertise.
   2. Be Authentic: Authenticity is crucial in today’s saturated social media environment. Being true to yourself will resonate more with your audience. If you’re not a natural jokester, don’t force it. Authenticity builds trust, and as Tonnisha illustrates with the example of The Daily podcast’s host Michael Barboa, consistency in style and tone can create a loyal following.
   3. Don't Overthink It: Keep the content creation process simple. You don’t need elaborate setups or expensive props. Often, raw and unpolished content can be more relatable and engaging. Brett and Tonnisha emphasize that pushing boundaries can be beneficial but should be done within the scope of your brand's identity and values.
   
   

   Expanding Your Content Creation Horizons

   The discussion touches on the importance of experimenting with different forms of content. Brett, for instance, talks about his venture into video content this year, despite it being outside his comfort zone. They both agree that trying new formats—whether it’s video, behind-the-scenes looks, or different styles of podcasts—can invigorate your content strategy.

   Audience and Branding Considerations

   Tonnisha advises considering your audience’s preferences when planning...]]>Why do you think 66% of social media users find edutainment to be the most engaging type of brand content? How can this statistic influence a content creator’s strategy?

   The episode kicks off with Brett and Tonnisha dissecting the term "edutainment." Although they are unsure of who originally coined the term, they agree that it's a blend of education and entertainment—an approach that has been around longer than most people realize. Think about learning the ABCs through a catchy song; that's edutainment in its simplest form. Tonnisha explains that edutainment has become a popular strategy in social media marketing and content creation, with a focus on engaging audiences by making educational content entertaining.

   Sprout Social's Report on Edutainment

   Tonnisha refers to a Sprout Social report highlighting that 66% of social media users find edutainment to be the most engaging type of brand content. This statistic underscores the effectiveness of this approach in capturing and maintaining the audience’s attention. Brands that incorporate fun elements into their educational content can simplify complex topics, making them more accessible and enjoyable.

   Local Examples of Edutainment

   To illustrate the concept, Tonnisha points to the Columbus Library, which has effectively used edutainment to change public perception. Rather than focusing solely on books, the library’s social media content showcases various services it offers, such as a business center for small business owners.

   True Crime Podcasts as Edutainment

   Tonnisha’s love for true crime podcasts provides another insightful example. She explains that true crime podcasts strike a balance between education and entertainment. Audiences learn about real stories and investigative techniques, while the narrative style keeps them hooked. She cites Payne Lindsay’s "Up and Vanished" and the famous podcast "Serial" as prime examples. These podcasts not only entertain but have also led to real-world impacts, such as the overturning of Adnan Syed’s sentencing, showcasing the power of edutainment.

   Three Steps to Creating Quality Edutainment Content

   Tonnisha shares three essential steps for creating engaging edutainment content:

   1. Speak Confidently About What You Know: Focus on topics within your area of expertise. This allows you to create authentic and informative content easily. For example, Tonnisha feels confident discussing social media and email marketing but would steer clear of SEO, an area outside her primary expertise.
   2. Be Authentic: Authenticity is crucial in today’s saturated social media environment. Being true to yourself will resonate more with your audience. If you’re not a natural jokester, don’t force it. Authenticity builds trust, and as Tonnisha illustrates with the example of The Daily podcast’s host Michael Barboa, consistency in style and tone can create a loyal following.
   3. Don't Overthink It: Keep the content creation process simple. You don’t need elaborate setups or expensive props. Often, raw and unpolished content can be more relatable and engaging. Brett and Tonnisha emphasize that pushing boundaries can be beneficial but should be done within the scope of your brand's identity and values.
   
   

   Expanding Your Content Creation Horizons

   The discussion touches on the importance of experimenting with different forms of content. Brett, for instance, talks about his venture into video content this year, despite it being outside his comfort zone. They both agree that trying new formats—whether it’s video, behind-the-scenes looks, or different styles of podcasts—can invigorate your content strategy.

   Audience and Branding Considerations

   Tonnisha advises considering your audience’s preferences when planning content. Not everyone may be on board with current trends like TikTok dances, and that’s okay. Your content should align with what your audience finds entertaining and educational. Brett adds that staying true to your brand is crucial. If a certain style or type of content doesn’t fit your brand, it’s perfectly acceptable to say no.

   Key Moments

   00:00 Columbus library excels with fun educational content.

   04:33 True crime podcasts educate, entertain, and inform.

   07:30 Focus on content topics within your expertise.

   12:40 Include video in podcast sessions for authenticity.

   14:23 Push boundaries with creative, educational content creation.

   Subscribe to Tonnisha's Tip of The Month

   TJE Communication’s mission is to empower and educate small women-owned businesses and equip them with digital solutions to level the playing field.

   IG - @tjecomm

   TW - @tjecomm

   LI - https://www.linkedin.com/in/tonnishaenglish/

   FB - https://www.facebook.com/tjecomm

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/vince-mcgill/lemon-slice

   License code: 2NRNUIV5VG7FU3K5

   https://creativecommons.org/licenses/by-nd/4.0/

   Copyright 2025 Brett Johnson, My Podcast Guy™

   ]]>5485dc72-212a-4e5d-85e6-63e36d7d625eWed, 23 Oct 2024 06:00:00 -050017:32falsefull282822How To Spot and Avoid Spamcasts on Audible and Spotify!Captivate’s new Spark AI podcast assistant

   It does the stuff you’d expect with creating show titles and transcripts, but more impressively it tracks your episode stats in order to suggest future show topics, advertising insertion points, and more. CaptivateFM does it again!

   Google’s Audio Overview Can Create Podcasts. We Put It To The Test 

   Google’s AI note-taking product, NotebookLM, has launched a new feature that allows users to turn their documents into audio discussions between two AI “hosts”.

   Audio Overview generates a “deep dive” discussion based on the sources in your notebook, including uploaded files, text or links to websites.

   The AI hosts summarize the materials and are capable of making connections between topics. They also banter back and forth in realistic ways.

   Meet Dispatch digital producer, podcast engineer Patrick Flaherty - The Columbus Dispatch

   Hilarious comments made by The Dispatch’s podcast dude.

   What is the biggest challenge I face

   One of the biggest challenges that I face is getting readers to understand the importance and value that digital audio and podcasting hold. Being able to grow a podcast and gain a loyal listenership can be a tough thing to do in a saturated market.

   Simply making folks aware that news can be consumed through audio at the Dispatch and not just by reading online or in the newspaper is an ongoing daily challenge.

   Waaaaiiit! Whaaaat? You are creating news content that SHOULD resonate with your NEWS READERS. And growth is hard? And you can’t convert you ONLINE readers to podcasts?

   Weird AI tools no one asked for…

   1) Descript has an AI eye contact filter that rotates your eyes in their sockets so it always looks like you’re staring at the camera.

   One of the podcasts I follow has started doing video and they’re experimenting with this tool. I think it looks “just off enough” so that something appears strange.

   But again… it’s a podcaster who is using it to record video… so we’ll never see it because we don’t watch podcasts!!

   2 ) Don found a podcast called “The Hawaiiahshirt.net - Authentic Hawaiian Aloha Shirts”on Audible while searching for non-fiction audio books about Hawaii.

   Apparently you can submit just about any podcast feed to Audible and it will be accepted for distribution on their audiobook platform because this “podcast” solely consists of one minute podcasts read by a really bad AI voice pimping each of the Hawaiian shirt designs in their catalog.

   Don wasn’t surprised to find it on podcast-specific Captivate’s new Spark AI podcast assistant

   It does the stuff you’d expect with creating show titles and transcripts, but more impressively it tracks your episode stats in order to suggest future show topics, advertising insertion points, and more. CaptivateFM does it again!

   Google’s Audio Overview Can Create Podcasts. We Put It To The Test 

   Google’s AI note-taking product, NotebookLM, has launched a new feature that allows users to turn their documents into audio discussions between two AI “hosts”.

   Audio Overview generates a “deep dive” discussion based on the sources in your notebook, including uploaded files, text or links to websites.

   The AI hosts summarize the materials and are capable of making connections between topics. They also banter back and forth in realistic ways.

   Meet Dispatch digital producer, podcast engineer Patrick Flaherty - The Columbus Dispatch

   Hilarious comments made by The Dispatch’s podcast dude.

   What is the biggest challenge I face

   One of the biggest challenges that I face is getting readers to understand the importance and value that digital audio and podcasting hold. Being able to grow a podcast and gain a loyal listenership can be a tough thing to do in a saturated market.

   Simply making folks aware that news can be consumed through audio at the Dispatch and not just by reading online or in the newspaper is an ongoing daily challenge.

   Waaaaiiit! Whaaaat? You are creating news content that SHOULD resonate with your NEWS READERS. And growth is hard? And you can’t convert you ONLINE readers to podcasts?

   Weird AI tools no one asked for…

   1) Descript has an AI eye contact filter that rotates your eyes in their sockets so it always looks like you’re staring at the camera.

   One of the podcasts I follow has started doing video and they’re experimenting with this tool. I think it looks “just off enough” so that something appears strange.

   But again… it’s a podcaster who is using it to record video… so we’ll never see it because we don’t watch podcasts!!

   2 ) Don found a podcast called “The Hawaiiahshirt.net - Authentic Hawaiian Aloha Shirts”on Audible while searching for non-fiction audio books about Hawaii.

   Apparently you can submit just about any podcast feed to Audible and it will be accepted for distribution on their audiobook platform because this “podcast” solely consists of one minute podcasts read by a really bad AI voice pimping each of the Hawaiian shirt designs in their catalog.

   Don wasn’t surprised to find it on podcast-specific platforms like Spotify:

   BUT Don was expecting a little more gatekeeping and curation on the Audible platform.

   Circle Session Moments

   00:00 AI-enhanced podcast tool for insightful analytics.

   03:33 Captivate FM tool enhances ad integration intelligently.

   07:11 Podcasts feature chapters for ads and moments.

   11:32 AI replacing hosts in radio and podcasts.

   14:00 Great summary, entertaining but lacking interactivity.

   17:50 Columbus Dispatch features digital producer Patrick Flaherty.

   21:10 The Daily: successful podcast, others not so much.

   23:46 Columbus podcast struggles for more listeners.

   28:27 AI tool paints fake eyeballs; looks unnatural.

   30:51 AI's uncanny valley: artificial yet slightly off.

   33:46 Podcast purely promotes Aloha shirts via episodes.

   36:07 Amazon hosts many low-value, spammy ebooks.

   41:01 Episode ideas profitable; contact for more insights.

   MEET DON THE IDEA GUY!

   Possessing creative powers beyond those of mere mortals, DON THE IDEA GUY rescues those in need of innovative ideas through his brainstorming sessions, articles, and websites.

   DTIG (DEE-tigg) has been featured in Small Business News, interviewed by the New York Times, quoted in Fast Company magazine, and served as the first president of the International Idea Trade Association.

   Don is a proud member of the BzzAgent community, and is featured in BzzAgent.com founder Dave Balter’s book “Grapevine: The New Art of Word-of-Mouth Marketing.”

   His Innovation Channel on the Duct Tape Marketing Blog has been recognized as a Forbes Favorite.

   Don is the author of the book “100-WHATS of CREATIVITY“, one-hundred ‘what if?’ questions to spur your creativity, unmuck your mind, and break through your mental blocks and has written dozens of articles and hundreds of blog postings on the subject of increasing innovation and adding creativity to your personal and professional life.

   You are invited to explore additional innovative possibilities by choosing one of your favorite ideas from this (or any) Five Buck Brainstorms and purchasing a more in-depth custom idea generation session from Don The Idea Guy on that (or any other) subject. Visit the Brainstorm page on the Don The Idea Guy website for more details.

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/vince-mcgill/lemon-slice

   License code: 2NRNUIV5VG7FU3K5

   Copyright 2025 Brett Johnson, My Podcast Guy™

   ]]>cf7e3c80-bcfd-44da-a6b7-dcb2f67692c0Wed, 16 Oct 2024 06:00:00 -050043:10falsefull281812Leverage Social Media Searches to Grow Your PodcastAccording to Forbes, 24% of consumers are now using social media to search for products, information, and brands. This number jumps to 46% for Gen Z! Understanding and leveraging this can give your podcast a significant edge in discoverability.

   The focus of this episode is an emerging trend that sees social media being used as a search engine. Tonnisha starts by illustrating how platforms like Facebook, TikTok, and YouTube are increasingly becoming sources of information for users.

   Citing statistics from Forbes and Sprout Social, she highlights that nearly 24% of consumers and a staggering 46% of Gen Z now utilize social media for searching products, information, and brands.

   Tonnisha points out that while social media offers visual and interactive content that can be more engaging than traditional search engines, issues around credibility persist. Popular videos and influencers often overshadow the most accurate information, leading to potential misinformation.

   How about some actionable insights for podcasters on how to optimize their content for social media search? Tonnisha emphasizes the importance of understanding the unique search purposes of different platforms, using relevant hashtags and keywords, and creating content that aligns with what users are likely looking for. Brett and Tonnisha also touch on the integration of AI in social media searches and how this technology is evolving across platforms like Google and TikTok.

   Tonnisha shares practical advice on how podcasters can benefit from these shifts. She encourages creators to be strategic about their social media presence, focusing on where their target audience spends time online.

   Key Moments

   00:00 Social media increasingly competes with Google for searches.

   06:19 AI evolving in Google Search and TikTok.

   08:05 Tailor content based on platform and audience.

   11:27 TikTok suggests related content using AI recommendations.

   14:41 Future jobs will focus on social media search.

   Top Takeaways

   Social media platforms like TikTok, Facebook, and YouTube are increasingly being used as search engines, particularly by younger generations. This trend is something marketers and content creators must adapt to.

   Traditional SEO principles can be applied to social media management to optimize content for visibility. Using relevant keywords and hashtags is a crucial strategy for appearing in social media searches.

   Gen Z and subsequent generations show a high preference for social media searches over traditional search engines like Google. For Gen Z, this percentage stands at 46%. This indicates a significant shift in how information is sought and consumed.

   While social media provides quick access to information, there are challenges regarding the credibility of that information. Unlike Google, social media content often prioritizes popularity over accuracy.

   Each social media platform serves different user needs and has different search purposes. For instance, TikTok is preferred for video tutorials and storytime content, while Pinterest is useful for visual ideas and inspiration.

   Incorporating trending hashtags and participating in popular social media trends can increase content visibility. Even though some claim hashtags are "dead," they remain effective on platforms like TikTok.

   Creating playlists or categorized content can help keep the audience engaged. This tactic is similar to YouTube's recommended videos, making it easier for viewers to find related content.

   As younger generations, like Gen Alpha, grow up with social media, the reliance on these platforms for search purposes is only expected to increase. Businesses and content creators need to prepare for this ongoing shift.

   Effective use of social media search optimization and SEO can become a marketable skill. Podcasters and marketers can monetize their...]]>According to Forbes, 24% of consumers are now using social media to search for products, information, and brands. This number jumps to 46% for Gen Z! Understanding and leveraging this can give your podcast a significant edge in discoverability.

   The focus of this episode is an emerging trend that sees social media being used as a search engine. Tonnisha starts by illustrating how platforms like Facebook, TikTok, and YouTube are increasingly becoming sources of information for users.

   Citing statistics from Forbes and Sprout Social, she highlights that nearly 24% of consumers and a staggering 46% of Gen Z now utilize social media for searching products, information, and brands.

   Tonnisha points out that while social media offers visual and interactive content that can be more engaging than traditional search engines, issues around credibility persist. Popular videos and influencers often overshadow the most accurate information, leading to potential misinformation.

   How about some actionable insights for podcasters on how to optimize their content for social media search? Tonnisha emphasizes the importance of understanding the unique search purposes of different platforms, using relevant hashtags and keywords, and creating content that aligns with what users are likely looking for. Brett and Tonnisha also touch on the integration of AI in social media searches and how this technology is evolving across platforms like Google and TikTok.

   Tonnisha shares practical advice on how podcasters can benefit from these shifts. She encourages creators to be strategic about their social media presence, focusing on where their target audience spends time online.

   Key Moments

   00:00 Social media increasingly competes with Google for searches.

   06:19 AI evolving in Google Search and TikTok.

   08:05 Tailor content based on platform and audience.

   11:27 TikTok suggests related content using AI recommendations.

   14:41 Future jobs will focus on social media search.

   Top Takeaways

   Social media platforms like TikTok, Facebook, and YouTube are increasingly being used as search engines, particularly by younger generations. This trend is something marketers and content creators must adapt to.

   Traditional SEO principles can be applied to social media management to optimize content for visibility. Using relevant keywords and hashtags is a crucial strategy for appearing in social media searches.

   Gen Z and subsequent generations show a high preference for social media searches over traditional search engines like Google. For Gen Z, this percentage stands at 46%. This indicates a significant shift in how information is sought and consumed.

   While social media provides quick access to information, there are challenges regarding the credibility of that information. Unlike Google, social media content often prioritizes popularity over accuracy.

   Each social media platform serves different user needs and has different search purposes. For instance, TikTok is preferred for video tutorials and storytime content, while Pinterest is useful for visual ideas and inspiration.

   Incorporating trending hashtags and participating in popular social media trends can increase content visibility. Even though some claim hashtags are "dead," they remain effective on platforms like TikTok.

   Creating playlists or categorized content can help keep the audience engaged. This tactic is similar to YouTube's recommended videos, making it easier for viewers to find related content.

   As younger generations, like Gen Alpha, grow up with social media, the reliance on these platforms for search purposes is only expected to increase. Businesses and content creators need to prepare for this ongoing shift.

   Effective use of social media search optimization and SEO can become a marketable skill. Podcasters and marketers can monetize their expertise by offering these skills as services to others.

   Subscribe to Tonnisha's Tip of The Month

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Copyright 2025 Brett Johnson, My Podcast Guy™

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/abbynoise/face-game

   License code: IUDJXGXP8JAXJVJS

   https://creativecommons.org/licenses/by-nd/4.0/

   ]]>b55075e4-271a-4756-ac12-ebc184c9367cWed, 09 Oct 2024 06:00:00 -050020:57falsefull280802Content Strategy for Small Business WebsitesBrett Johnson is joined by Yasmine Robles from the Circle of Experts. Yasmine, the owner of Robles Designs, specializes in designing websites that are not only visually stunning but also strategically aligned to foster business and podcast growth.

   Brett and Yasmine explore the fundamentals of content strategy, emphasizing its importance for small business websites.

   Yasmine explains that content strategy is about creating, publishing, and managing content that captivates your target audience, builds trust, and drives conversions. She provides practical advice on how small businesses can start planning their content strategy by understanding their audience, setting clear goals, and using a content calendar for scheduling posts.

   Yasmine shares insightful tips for creating valuable content, suggesting that small businesses should focus on relevance, engagement, and consistency in tone. She also touches upon the significance of Search Engine Optimization (SEO), highlighting the balance between writing for the audience and incorporating key SEO terms.

   How can small businesses distribute their content effectively? Yasmine encourages repurposing content across various platforms such as social media, email marketing, and blog posts to maximize reach and engagement.

   She also underscores the importance of measuring success through tools like Google Analytics, Google Search Console, and Hotjar.

   Throughout the discussion, Yasmine provides a realistic outlook on timeframes, noting that significant results from organic search efforts might take six to nine months, but patience and consistency will pay off. Brett and Yasmine also recommend content and website audits to identify gaps and fine-tune strategies for better results.

   Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.

   Her website.

   Her Instagram.

   Click here for the checklist!

   Expert Moments

   00:00 Understand audience, set goals, plan content calendar.

   05:12 Valuable, engaging SEO example.

   06:49 Target long key phrases, create focused content.

   09:58 Use talk-to-text to improve, seek AI's help.

   15:45 For small teams, assess marketing approach effectiveness.

   16:47 Focus on aligning content with audience needs.

   22:07 Podcast strategy, teamwork, and website optimization advice.

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Copyright 2025 Brett Johnson, My Podcast Guy™

   Music from #Uppbeat (free for Creators!):

   Brett Johnson is joined by Yasmine Robles from the Circle of Experts. Yasmine, the owner of Robles Designs, specializes in designing websites that are not only visually stunning but also strategically aligned to foster business and podcast growth.

   Brett and Yasmine explore the fundamentals of content strategy, emphasizing its importance for small business websites.

   Yasmine explains that content strategy is about creating, publishing, and managing content that captivates your target audience, builds trust, and drives conversions. She provides practical advice on how small businesses can start planning their content strategy by understanding their audience, setting clear goals, and using a content calendar for scheduling posts.

   Yasmine shares insightful tips for creating valuable content, suggesting that small businesses should focus on relevance, engagement, and consistency in tone. She also touches upon the significance of Search Engine Optimization (SEO), highlighting the balance between writing for the audience and incorporating key SEO terms.

   How can small businesses distribute their content effectively? Yasmine encourages repurposing content across various platforms such as social media, email marketing, and blog posts to maximize reach and engagement.

   She also underscores the importance of measuring success through tools like Google Analytics, Google Search Console, and Hotjar.

   Throughout the discussion, Yasmine provides a realistic outlook on timeframes, noting that significant results from organic search efforts might take six to nine months, but patience and consistency will pay off. Brett and Yasmine also recommend content and website audits to identify gaps and fine-tune strategies for better results.

   Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.

   Her website.

   Her Instagram.

   Click here for the checklist!

   Expert Moments

   00:00 Understand audience, set goals, plan content calendar.

   05:12 Valuable, engaging SEO example.

   06:49 Target long key phrases, create focused content.

   09:58 Use talk-to-text to improve, seek AI's help.

   15:45 For small teams, assess marketing approach effectiveness.

   16:47 Focus on aligning content with audience needs.

   22:07 Podcast strategy, teamwork, and website optimization advice.

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Copyright 2025 Brett Johnson, My Podcast Guy™

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/vince-mcgill/lemon-slice

   License code: 2NRNUIV5VG7FU3K5

   https://creativecommons.org/licenses/by-nd/4.0/

   ]]>ca15185e-1cf2-47bb-b7c5-b3724a58fb0bWed, 25 Sep 2024 06:00:00 -050023:44falsefull279792Key Instagram Metrics to Grow Your Podcast AudienceWhat's the importance of the "reach" metric over the "impressions" metric for Instagram? How does this apply to growing a podcast audience?

   In this episode of The Circle Sessions, host Brett Johnson is joined by Tonnisha English-Amamoo, a member of the Circle of Experts and founder of TJE Communications. Together, they explore essential Instagram metrics that can significantly enhance your social media presence and grow your podcast audience.

   The conversation kicks off with a discussion about the dominance of Instagram in today's digital landscape. Tonnisha identifies 12 important metrics from an article by Sprout Social, but highlights three key ones: reach, engagement per followers, and content saves.

   Reach measures how many unique users see your content, making it different from impressions, which simply count the number of views. Tonnisha explains the importance of focusing on reach to grow your platform and, by extension, your podcast audience.

   Next, they discuss engagement per followers, an insightful metric that helps you understand how effectively your content engages your audience relative to your follower count. Tonnisha provides a formula to calculate your engagement rate and offers tips to boost this number through strategic content and calls to action.

   The third metric, content saves, indicates the long-term value and relevance of your posts. Tonnisha shares personal anecdotes about saving recipes and tutorials, emphasizing the importance of creating valuable content that your audience will want to save for future reference.

   Brett and Tonnisha also touch on the various types of engagement—likes, comments, shares, and saves—and their relative importance in the Instagram algorithm.

   Top Takeaways

   Understanding and focusing on key metrics such as reach, engagement per follower, and saves is crucial for optimizing your Instagram strategy.

   Reach measures the number of unique accounts that see your content, whereas impressions measure the total number of times your content is viewed. Reach is a more valuable metric for growth.

   Engagement per Follower - This metric helps assess the interaction level relative to your follower count. Aim to create content that require followers to engage and interact, such as comments and shares.

   Content that is saved by users tends to have long-term value. Creating save-worthy content like recipes, tutorials, or valuable lists can enhance engagement and reach.

   Creating engaging content that makes viewers stop scrolling and interact is key. Using calls to action and enticing posts can help achieve this.

   Likes are considered the primary form of engagement on Instagram, followed by shares and comments. Creating content that encourages these actions can boost your visibility.

   Podcasters can liken Instagram metrics to podcast metrics such as downloads and unique downloads when strategizing their social media approach.

   Pulling compelling clips from podcast episodes and using them on Instagram can drive traffic back to the podcast. Highlighting "hot takes" or impactful moments can encourage content saves and engagement.

   Focus on a few key metrics at a time and master those before adding more complex layers to your strategy. This incremental approach can prevent overwhelm and facilitate sustainable growth.

   Memorable Moments

   00:00 Reach measures individual viewers; impressions count views.

   05:05 Instagram engagement rate healthy between 1-3%.

   07:53 Saving content indicates user interest and utility.

   10:16 Create save-worthy content to boost engagement.

   13:19 Begin implementing gradually.

   Subscribe to Tonnisha's Tip of The Month

   Each week, one of The Circle of Experts talks about...]]>What's the importance of the "reach" metric over the "impressions" metric for Instagram? How does this apply to growing a podcast audience?

   In this episode of The Circle Sessions, host Brett Johnson is joined by Tonnisha English-Amamoo, a member of the Circle of Experts and founder of TJE Communications. Together, they explore essential Instagram metrics that can significantly enhance your social media presence and grow your podcast audience.

   The conversation kicks off with a discussion about the dominance of Instagram in today's digital landscape. Tonnisha identifies 12 important metrics from an article by Sprout Social, but highlights three key ones: reach, engagement per followers, and content saves.

   Reach measures how many unique users see your content, making it different from impressions, which simply count the number of views. Tonnisha explains the importance of focusing on reach to grow your platform and, by extension, your podcast audience.

   Next, they discuss engagement per followers, an insightful metric that helps you understand how effectively your content engages your audience relative to your follower count. Tonnisha provides a formula to calculate your engagement rate and offers tips to boost this number through strategic content and calls to action.

   The third metric, content saves, indicates the long-term value and relevance of your posts. Tonnisha shares personal anecdotes about saving recipes and tutorials, emphasizing the importance of creating valuable content that your audience will want to save for future reference.

   Brett and Tonnisha also touch on the various types of engagement—likes, comments, shares, and saves—and their relative importance in the Instagram algorithm.

   Top Takeaways

   Understanding and focusing on key metrics such as reach, engagement per follower, and saves is crucial for optimizing your Instagram strategy.

   Reach measures the number of unique accounts that see your content, whereas impressions measure the total number of times your content is viewed. Reach is a more valuable metric for growth.

   Engagement per Follower - This metric helps assess the interaction level relative to your follower count. Aim to create content that require followers to engage and interact, such as comments and shares.

   Content that is saved by users tends to have long-term value. Creating save-worthy content like recipes, tutorials, or valuable lists can enhance engagement and reach.

   Creating engaging content that makes viewers stop scrolling and interact is key. Using calls to action and enticing posts can help achieve this.

   Likes are considered the primary form of engagement on Instagram, followed by shares and comments. Creating content that encourages these actions can boost your visibility.

   Podcasters can liken Instagram metrics to podcast metrics such as downloads and unique downloads when strategizing their social media approach.

   Pulling compelling clips from podcast episodes and using them on Instagram can drive traffic back to the podcast. Highlighting "hot takes" or impactful moments can encourage content saves and engagement.

   Focus on a few key metrics at a time and master those before adding more complex layers to your strategy. This incremental approach can prevent overwhelm and facilitate sustainable growth.

   Memorable Moments

   00:00 Reach measures individual viewers; impressions count views.

   05:05 Instagram engagement rate healthy between 1-3%.

   07:53 Saving content indicates user interest and utility.

   10:16 Create save-worthy content to boost engagement.

   13:19 Begin implementing gradually.

   Subscribe to Tonnisha's Tip of The Month

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Copyright 2025 Brett Johnson, My Podcast Guy™

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/abbynoise/face-game

   License code: IUDJXGXP8JAXJVJS

   https://creativecommons.org/licenses/by-nd/4.0/

   ]]>bce13a71-86a8-42a0-a9a3-acac1c04b17fWed, 11 Sep 2024 06:00:00 -050015:47falsefull278782Marketing Audits for Small Business WebsitesIn this episode of The Circle Sessions, Brett Johnson sits down with Yasmine Robles from Robles Designs to discuss the importance and intricacies of conducting marketing audits for small business websites.

   The conversation highlights that a marketing audit serves as a health checkup for your business's marketing efforts, including but not limited to the website, social media, and email marketing.

   Yasmine emphasizes that regular audits are essential for staying competitive by understanding your customers, market trends, and the effectiveness of your marketing strategies.

   The main areas covered in a marketing audit include SEO performance, website speed, content quality, user experience, social media integration, and conversion rates.

   Each aspect plays a crucial role in determining how well a website performs and how it can be improved. Yasmine explains the importance of not just focusing on a website, but also ensuring that the entire marketing ecosystem is functioning well.

   Yasmine also shares some of the tools and techniques used for audits, such as Google Analytics, Google Search Console, Semrush, Ahrefs, SpyFu, and Hotjar. These tools help businesses understand user behavior and website performance, providing actionable insights to enhance marketing strategies.

   Common issues found in audits, such as poor SEO practices, slow load times, and confusing navigation, are also discussed. Yasmine suggests practical solutions to tackle these problems, from optimizing images to simplifying website navigation.

   The podcast concludes with Yasmine providing valuable advice on prioritizing tasks post-audit based on the business’s goals.

   Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.

   Her website.

   Her Instagram.

   Click here for the checklist!

   Expert Moments

   00:00 Marketing audits analyze all aspects of outreach.

   05:31 Accessibility, social media, conversion - website evaluation.

   07:25 90-minute call covering important business goals.

   12:35 Focus on one page, track changes.

   13:52 Focus on education, high-level SEO practices.

   19:23 DIY website analysis and improvements on budget.

   20:41 Redoing spaces for better living, website, business.

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/vince-mcgill/lemon-slice

   License code: 2NRNUIV5VG7FU3K5

   Copyright 2025 Brett...]]>In this episode of The Circle Sessions, Brett Johnson sits down with Yasmine Robles from Robles Designs to discuss the importance and intricacies of conducting marketing audits for small business websites.

   The conversation highlights that a marketing audit serves as a health checkup for your business's marketing efforts, including but not limited to the website, social media, and email marketing.

   Yasmine emphasizes that regular audits are essential for staying competitive by understanding your customers, market trends, and the effectiveness of your marketing strategies.

   The main areas covered in a marketing audit include SEO performance, website speed, content quality, user experience, social media integration, and conversion rates.

   Each aspect plays a crucial role in determining how well a website performs and how it can be improved. Yasmine explains the importance of not just focusing on a website, but also ensuring that the entire marketing ecosystem is functioning well.

   Yasmine also shares some of the tools and techniques used for audits, such as Google Analytics, Google Search Console, Semrush, Ahrefs, SpyFu, and Hotjar. These tools help businesses understand user behavior and website performance, providing actionable insights to enhance marketing strategies.

   Common issues found in audits, such as poor SEO practices, slow load times, and confusing navigation, are also discussed. Yasmine suggests practical solutions to tackle these problems, from optimizing images to simplifying website navigation.

   The podcast concludes with Yasmine providing valuable advice on prioritizing tasks post-audit based on the business’s goals.

   Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.

   Her website.

   Her Instagram.

   Click here for the checklist!

   Expert Moments

   00:00 Marketing audits analyze all aspects of outreach.

   05:31 Accessibility, social media, conversion - website evaluation.

   07:25 90-minute call covering important business goals.

   12:35 Focus on one page, track changes.

   13:52 Focus on education, high-level SEO practices.

   19:23 DIY website analysis and improvements on budget.

   20:41 Redoing spaces for better living, website, business.

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/vince-mcgill/lemon-slice

   License code: 2NRNUIV5VG7FU3K5

   Copyright 2025 Brett Johnson, My Podcast Guy™

   https://creativecommons.org/licenses/by-nd/4.0/

   ]]>94faf8f9-592d-4f0a-8945-992304898d63Wed, 28 Aug 2024 06:00:00 -050024:14falsefull277772Collaborative Marketing Strategies to Grow Your Podcast AudienceWhat are the benefits of partnering with podcasts?

   We're thrilled to unveil our latest episode of *The Circle Sessions*! This week, our host Brett Johnson flies solo as he dives into leveraging collaborative marketing to skyrocket your podcast's reach and boost your income.

   **📚 In This Episode, You'll Learn:**

   1. **Finding the Perfect Podcast Partners**: Discover how to identify complementary podcasts and create a list of potential partners that can help amplify your audience.

   2. **Creating Joint Offers and Bundles**: Learn the art of combining forces to design irresistible package deals that your listeners can't say no to.

   3. **Hosting Joint Webinars and Workshops**: Get the lowdown on planning engaging events that double your reach and provide immense value to your audience.

   4. **Cross-Promoting Content**: Master the strategies behind guest blogging, social media collaborations, and referral programs to increase your brand visibility.

   5. **Setting Up Referral Programs**: Find out how to incentivize and reward your listeners and partners to create a content creation dream team.

   **🌟 Fun Fact from the Episode:**

   Did you know that sharing the workload with your collaboration partner not only makes projects more manageable but also allows you to leverage each other's strengths? It's like a podcast crossover episode but with even more potential!

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/vince-mcgill/lemon-slice

   License code: 2NRNUIV5VG7FU3K5

   https://creativecommons.org/licenses/by-nd/4.0/

   Copyright 2025 Brett Johnson, My Podcast Guy™

   ]]>What are the benefits of partnering with podcasts?

   We're thrilled to unveil our latest episode of *The Circle Sessions*! This week, our host Brett Johnson flies solo as he dives into leveraging collaborative marketing to skyrocket your podcast's reach and boost your income.

   **📚 In This Episode, You'll Learn:**

   1. **Finding the Perfect Podcast Partners**: Discover how to identify complementary podcasts and create a list of potential partners that can help amplify your audience.

   2. **Creating Joint Offers and Bundles**: Learn the art of combining forces to design irresistible package deals that your listeners can't say no to.

   3. **Hosting Joint Webinars and Workshops**: Get the lowdown on planning engaging events that double your reach and provide immense value to your audience.

   4. **Cross-Promoting Content**: Master the strategies behind guest blogging, social media collaborations, and referral programs to increase your brand visibility.

   5. **Setting Up Referral Programs**: Find out how to incentivize and reward your listeners and partners to create a content creation dream team.

   **🌟 Fun Fact from the Episode:**

   Did you know that sharing the workload with your collaboration partner not only makes projects more manageable but also allows you to leverage each other's strengths? It's like a podcast crossover episode but with even more potential!

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/vince-mcgill/lemon-slice

   License code: 2NRNUIV5VG7FU3K5

   https://creativecommons.org/licenses/by-nd/4.0/

   Copyright 2025 Brett Johnson, My Podcast Guy™

   ]]>81d3942f-563e-453e-bc74-9899a381a664Wed, 21 Aug 2024 06:00:00 -050010:06falsefull276762How Content Pillars Can Transform Your Digital Marketing StrategyContent pillars—what are they? why do they matter? and how can they be effectively implemented to focus your marketing strategy and enhance audience engagement?

   We’re joined by Tonnisha English-Amamoo from TJE Communications. Tonnisha is on a mission to help small businesses level the playing field through effective digital marketing solutions.

   Tonnisha shares practical examples and actionable advice, from themed content days to behind-the-scenes glimpses, all aimed at making content creation more manageable and impactful.

   We’ll also explore real-world applications from successful podcasts like Crime Junkies, discuss how to promote your podcast effectively, and consider the importance of user-generated content.

   Top Takeaways

   Content pillars are themes or categories used to organize and focus your content creation efforts. Examples include themed days like Motivational Monday or Throwback Thursday.

   Utilizing content pillars can help increase audience engagement by creating consistent and relatable themes that resonate with your audience.

   Content pillars simplify the content creation process by providing a structured framework, making it less overwhelming for creators.

   One essential content pillar is to regularly remind and encourage your audience to subscribe to your podcast, highlighting the various platforms they can use.

   Creating deeper discussions about your podcast topics can add value. For instance, Crime Junkies dives into victims' backgrounds and promotes foundations related to the cases.

   Sharing behind-the-scenes content gives a human touch to your podcast and can engage your audience by making them feel part of the process.

   Encourage your audience to share their own content related to your podcast, such as wearing merch or discussing what they learned, and then repost this content to build community.

   Share what else you and your team are doing outside of the podcast, such as speaking engagements or guest appearances, to give a fuller picture of your activities and maintain interest.

   Introducing segments that feature positive stories, even if they're unrelated to your main content, can offer a break from heavy topics and help humanize your brand.

   Don’t be afraid to experiment with new types of content to see what works best for engaging your audience. Flexibility and adaptation are key to sustaining and growing your podcast.

   Memorable Moments

   00:00 Creating content pillars helps focus and engage.

   05:39 True crime podcast explores victims and cases.

   08:29 Promote products and companies in content tagging.

   12:39 Podcasts use questions to spotlight guests' strengths.

   14:19 Incorporate personal experiences to humanize business podcasts.

   TJE Communication’s mission is to empower and educate small women-owned businesses and equip them with digital solutions to level the playing field.

   IG - @tjecomm

   TW - @tjecomm

   LI - https://www.linkedin.com/in/tonnishaenglish/

   FB - https://www.facebook.com/tjecomm

   Subscribe to Tonnisha's Tip of The Month

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of Content pillars—what are they? why do they matter? and how can they be effectively implemented to focus your marketing strategy and enhance audience engagement?

   We’re joined by Tonnisha English-Amamoo from TJE Communications. Tonnisha is on a mission to help small businesses level the playing field through effective digital marketing solutions.

   Tonnisha shares practical examples and actionable advice, from themed content days to behind-the-scenes glimpses, all aimed at making content creation more manageable and impactful.

   We’ll also explore real-world applications from successful podcasts like Crime Junkies, discuss how to promote your podcast effectively, and consider the importance of user-generated content.

   Top Takeaways

   Content pillars are themes or categories used to organize and focus your content creation efforts. Examples include themed days like Motivational Monday or Throwback Thursday.

   Utilizing content pillars can help increase audience engagement by creating consistent and relatable themes that resonate with your audience.

   Content pillars simplify the content creation process by providing a structured framework, making it less overwhelming for creators.

   One essential content pillar is to regularly remind and encourage your audience to subscribe to your podcast, highlighting the various platforms they can use.

   Creating deeper discussions about your podcast topics can add value. For instance, Crime Junkies dives into victims' backgrounds and promotes foundations related to the cases.

   Sharing behind-the-scenes content gives a human touch to your podcast and can engage your audience by making them feel part of the process.

   Encourage your audience to share their own content related to your podcast, such as wearing merch or discussing what they learned, and then repost this content to build community.

   Share what else you and your team are doing outside of the podcast, such as speaking engagements or guest appearances, to give a fuller picture of your activities and maintain interest.

   Introducing segments that feature positive stories, even if they're unrelated to your main content, can offer a break from heavy topics and help humanize your brand.

   Don’t be afraid to experiment with new types of content to see what works best for engaging your audience. Flexibility and adaptation are key to sustaining and growing your podcast.

   Memorable Moments

   00:00 Creating content pillars helps focus and engage.

   05:39 True crime podcast explores victims and cases.

   08:29 Promote products and companies in content tagging.

   12:39 Podcasts use questions to spotlight guests' strengths.

   14:19 Incorporate personal experiences to humanize business podcasts.

   TJE Communication’s mission is to empower and educate small women-owned businesses and equip them with digital solutions to level the playing field.

   IG - @tjecomm

   TW - @tjecomm

   LI - https://www.linkedin.com/in/tonnishaenglish/

   FB - https://www.facebook.com/tjecomm

   Subscribe to Tonnisha's Tip of The Month

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/vince-mcgill/lemon-slice

   License code: 2NRNUIV5VG7FU3K5

   Copyright 2025 Brett Johnson, My Podcast Guy™

   https://creativecommons.org/licenses/by-nd/4.0/

   ]]>08614633-f4db-45ff-8aa1-ced81220cf53Wed, 14 Aug 2024 06:00:00 -050019:38falsefull275752Audio Consumption Trends. What is Spotify and YouTube's Role?Where are your listeners coming from? YouTube? Spotify? How are you communicating with them?

   In this week's episode of The Circle Sessions, Brett Johnson, My Podcast Guy™, and Don The Idea Guy cover

   **Audio Consumption Trends:** They discuss a study by Edison Research on the "Share of Ear" audio survey, noting that traditional AM/FM radio listening has decreased significantly over the past decade while streaming music and podcasts have seen substantial growth. They also touch on the decline in CD usage in cars and the rise of digital audio formats.

   **YouTube's Role in Podcasting:** The conversation highlights YouTube's increasing prominence as a platform for discovering and consuming podcasts, especially after the shutdown of Google Podcasts. They debate whether YouTube users truly see these as podcasts or more as video content.

   **Spotify's New Features:** Spotify's introduction of new comment features for podcasts is discussed, emphasizing the potential for increased listener interaction and feedback. They suggest using these tools to better understand and engage with Spotify's audience.

   **Advertising and Monetization:** They explore the power of podcast advertising, citing statistics from an Audacy report that show podcast listeners are more likely to visit stores and websites of advertisers. The conversation underscores the effectiveness of host-read ads and the importance of leveraging listener trust to drive business results.

   Memorable Moments

   [00:00:00]: Introduction to The Circle Sessions and The Circle of Experts

   [00:00:46]: Don The Idea Guy joins the podcast discussion

   [00:01:15]: Using Google Docs for podcast planning

   [00:03:09]: Shift in audio consumption from 2014 to 2024

   [00:07:20]: The rise of audiobooks and Spotify's role

   [00:10:13]: YouTube's growth as a podcast platform

   [00:18:14]: The role of video in podcasting

   [00:24:37]: Spotify's new comment feature for podcasts

   [00:31:35]: Power of podcast listeners for advertisers

   [00:44:16]: How to get more ideas from Don

   MEET DON THE IDEA GUY!

   Possessing creative powers beyond those of mere mortals, DON THE IDEA GUY rescues those in need of innovative ideas through his brainstorming sessions, articles, and websites.

   DTIG (DEE-tigg) has been featured in Small Business News, interviewed by the New York Times, quoted in Fast Company magazine, and served as the first president of the International Idea Trade Association.

   Don is a proud member of the BzzAgent community, and is featured in BzzAgent.com founder Dave Balter’s book “Grapevine: The New Art of Word-of-Mouth Marketing.”

   His Innovation Channel on the Duct Tape Marketing Blog has been recognized as a Forbes Favorite.

   Don is the author of the book “100-WHATS of CREATIVITY“, one-hundred ‘what if?’ questions to spur your creativity, unmuck your mind, and break through your mental blocks and has written dozens of articles and hundreds of blog postings on the subject of increasing innovation and adding creativity to your personal and professional life.

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of Where are your listeners coming from? YouTube? Spotify? How are you communicating with them?

   In this week's episode of The Circle Sessions, Brett Johnson, My Podcast Guy™, and Don The Idea Guy cover

   **Audio Consumption Trends:** They discuss a study by Edison Research on the "Share of Ear" audio survey, noting that traditional AM/FM radio listening has decreased significantly over the past decade while streaming music and podcasts have seen substantial growth. They also touch on the decline in CD usage in cars and the rise of digital audio formats.

   **YouTube's Role in Podcasting:** The conversation highlights YouTube's increasing prominence as a platform for discovering and consuming podcasts, especially after the shutdown of Google Podcasts. They debate whether YouTube users truly see these as podcasts or more as video content.

   **Spotify's New Features:** Spotify's introduction of new comment features for podcasts is discussed, emphasizing the potential for increased listener interaction and feedback. They suggest using these tools to better understand and engage with Spotify's audience.

   **Advertising and Monetization:** They explore the power of podcast advertising, citing statistics from an Audacy report that show podcast listeners are more likely to visit stores and websites of advertisers. The conversation underscores the effectiveness of host-read ads and the importance of leveraging listener trust to drive business results.

   Memorable Moments

   [00:00:00]: Introduction to The Circle Sessions and The Circle of Experts

   [00:00:46]: Don The Idea Guy joins the podcast discussion

   [00:01:15]: Using Google Docs for podcast planning

   [00:03:09]: Shift in audio consumption from 2014 to 2024

   [00:07:20]: The rise of audiobooks and Spotify's role

   [00:10:13]: YouTube's growth as a podcast platform

   [00:18:14]: The role of video in podcasting

   [00:24:37]: Spotify's new comment feature for podcasts

   [00:31:35]: Power of podcast listeners for advertisers

   [00:44:16]: How to get more ideas from Don

   MEET DON THE IDEA GUY!

   Possessing creative powers beyond those of mere mortals, DON THE IDEA GUY rescues those in need of innovative ideas through his brainstorming sessions, articles, and websites.

   DTIG (DEE-tigg) has been featured in Small Business News, interviewed by the New York Times, quoted in Fast Company magazine, and served as the first president of the International Idea Trade Association.

   Don is a proud member of the BzzAgent community, and is featured in BzzAgent.com founder Dave Balter’s book “Grapevine: The New Art of Word-of-Mouth Marketing.”

   His Innovation Channel on the Duct Tape Marketing Blog has been recognized as a Forbes Favorite.

   Don is the author of the book “100-WHATS of CREATIVITY“, one-hundred ‘what if?’ questions to spur your creativity, unmuck your mind, and break through your mental blocks and has written dozens of articles and hundreds of blog postings on the subject of increasing innovation and adding creativity to your personal and professional life.

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/vince-mcgill/lemon-slice

   License code: 2NRNUIV5VG7FU3K5

   Copyright 2025 Brett Johnson, My Podcast Guy™

   ]]>9ba4de0f-6859-4248-96ca-f0d18c0b1c4dWed, 07 Aug 2024 06:00:00 -050046:27falsefull274742Secrets to Selecting the Ideal Domain NameWe tackle the increasingly critical topic of mastering domain selection.

   Choosing the perfect domain name is no small feat; it serves as your online identity, shaping the perception of your brand and making it easier for your audience to find and remember you.

   Yasmine Robles from The Circle of Experts leads the conversation.

   We'll be sharing valuable tips, tricks, and common pitfalls to avoid when selecting a domain name.

   Yasmine will also provide practical advice on brainstorming, using keywords, and avoiding legal issues. Plus, we'll discuss real-world examples of businesses that have aced their domain name game.

   Top Expert Takeaways

   • Your domain name should reflect your brand, products, and services. It's crucial for establishing trust and credibility with your audience.
   • Choose a domain name that is easy to spell, remember, and type. Avoid complex structures like hyphens or numbers.
   • Check the availability and potential trademark conflicts before settling on your domain name. Don't fall in love with a name that's already taken.
   • Incorporating relevant keywords into your domain name can aid in SEO and help with discoverability.
   • If targeting a local market, including the location in the domain name could be beneficial. Know your audience's preferences and habits.
   • While dotcom is the most universally recognized, other extensions like dotio, dotdesign may suit specific industries or businesses better. Ensure your audience is comfortable with it.
   • Utilize tools and AI to generate domain name ideas. These tools won't check for availability, so be prepared to verify manually.
   • Choose a domain name you would be comfortable using for your business email as well. Long domain names can complicate email addresses.
   • Avoid names that could lead to legal issues due to existing trademarks. Conduct thorough research to prevent future complications.
   • If you cannot get your ideal domain, consider creative ways to brand around it. Create memorable visuals or branding techniques that make your domain stand out.
   
   

   Memorable Expert Moments

   00:00 Challenging to secure domain names for businesses.

   04:26 Brainstorm keywords and phrases for relevant domains.

   07:28 Establishing online presence, competition, and graphic design.

   10:10 Overcoming domain name challenges and legal issues.

   Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.

   Her website.

   Her Instagram.

   Click here for the checklist!

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/vince-mcgill/lemon-slice

   License code: 2NRNUIV5VG7FU3K5

   Copyright 2025 Brett Johnson, My Podcast Guy™

   https://creativecommons.org/licenses/by-nd/4.0/

   ]]>We tackle the increasingly critical topic of mastering domain selection.

   Choosing the perfect domain name is no small feat; it serves as your online identity, shaping the perception of your brand and making it easier for your audience to find and remember you.

   Yasmine Robles from The Circle of Experts leads the conversation.

   We'll be sharing valuable tips, tricks, and common pitfalls to avoid when selecting a domain name.

   Yasmine will also provide practical advice on brainstorming, using keywords, and avoiding legal issues. Plus, we'll discuss real-world examples of businesses that have aced their domain name game.

   Top Expert Takeaways

   • Your domain name should reflect your brand, products, and services. It's crucial for establishing trust and credibility with your audience.
   • Choose a domain name that is easy to spell, remember, and type. Avoid complex structures like hyphens or numbers.
   • Check the availability and potential trademark conflicts before settling on your domain name. Don't fall in love with a name that's already taken.
   • Incorporating relevant keywords into your domain name can aid in SEO and help with discoverability.
   • If targeting a local market, including the location in the domain name could be beneficial. Know your audience's preferences and habits.
   • While dotcom is the most universally recognized, other extensions like dotio, dotdesign may suit specific industries or businesses better. Ensure your audience is comfortable with it.
   • Utilize tools and AI to generate domain name ideas. These tools won't check for availability, so be prepared to verify manually.
   • Choose a domain name you would be comfortable using for your business email as well. Long domain names can complicate email addresses.
   • Avoid names that could lead to legal issues due to existing trademarks. Conduct thorough research to prevent future complications.
   • If you cannot get your ideal domain, consider creative ways to brand around it. Create memorable visuals or branding techniques that make your domain stand out.
   
   

   Memorable Expert Moments

   00:00 Challenging to secure domain names for businesses.

   04:26 Brainstorm keywords and phrases for relevant domains.

   07:28 Establishing online presence, competition, and graphic design.

   10:10 Overcoming domain name challenges and legal issues.

   Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.

   Her website.

   Her Instagram.

   Click here for the checklist!

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/vince-mcgill/lemon-slice

   License code: 2NRNUIV5VG7FU3K5

   Copyright 2025 Brett Johnson, My Podcast Guy™

   https://creativecommons.org/licenses/by-nd/4.0/

   ]]>57e8cf2f-c68a-4524-9466-e624f7a42d21Wed, 31 Jul 2024 09:00:00 -050016:10falsefull273732The Five Podcaster Habits That Drive Listeners AwayWelcome to The Circle Sessions, the podcast where the Circle of Experts helps you elevate your podcast game. I'm Brett Johnson, your host and My Podcast Guy™ from Circle270Media™ Podcast Consultants.

   Today, it's all about brushing up on those podcasting habits that can make or break your show. We're diving into the five most annoying podcaster habits that can turn off your listeners and how to avoid them to keep your audience hooked. Whether you're a seasoned podcaster or just starting out, we'll explore practical tips to create an irresistible podcast experience.

   So get ready to discover how preparation, speech habits, balanced self-promotion, listener engagement, and consistency can be your secret weapons. Let’s get your podcast buzzing with loyal listeners!

   Top Expert Takeaways

   1. **Preparation and Organization**: Being well-prepared prevents chaos. Doing your homework shows listeners you value their time and keeps episodes engaging and on track.

   2. **Role of a Show Runner**: A showrunner manages multiple aspects of podcast production, ensuring consistency and maintaining the quality of each episode.

   3. **Minimizing Filler Words**: Awareness and practice can help reduce filler words and verbal ticks, improving the clarity and professionalism of your podcast.

   4. **Balanced Self-Promotion**: Integrate self-promotion organically within your content to avoid turning off listeners. Focus on providing value first.

   5. **Engaging with Listener Feedback**: Listener feedback is invaluable for improving your content and fostering a sense of community. Regularly seek, analyze, and act on feedback.

   6. **Consistency in Release Schedule**: Stick to a regular release schedule to meet listener expectations and build trust. Consistency helps in growing your audience.

   7. **Focused Episode Lengths**: Respect your listeners' time by keeping episodes concise and to the point. Preparation helps in avoiding unnecessarily long episodes.

   8. **Creating Share-Worthy Content**: Deliver episodes that are entertaining, educational, or inspiring to encourage word-of-mouth promotion, the most effective way to grow your podcast.

   9. **Professional Speech**: Improving speech habits, like reducing filler words, adds to the polish and professionalism of your podcast, making it more enjoyable for listeners.

   10. **Listener-Centric Approach**: Prioritize your audience's experience by focusing on engaging, well-prepared content and interacting with their feedback to create a podcast that resonates.

   Memorable Expert Moments

   00:00 Prep for the show, value listeners' time. Prep is important for cohosts. Consider a showrunner role for podcasting.

   06:04 Habit 3: Balance self-promotion with valuable content. Serve shareable episodes with subtle promotion.

   07:56 Engage with listener feedback to build community and improve content. Neglecting feedback can hinder growth.

   11:06 Consistent, focused, engaging podcast content leads to a loyal, growing listener base. Stick to schedule, and avoid off-putting habits for success.

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, Welcome to The Circle Sessions, the podcast where the Circle of Experts helps you elevate your podcast game. I'm Brett Johnson, your host and My Podcast Guy™ from Circle270Media™ Podcast Consultants.

   Today, it's all about brushing up on those podcasting habits that can make or break your show. We're diving into the five most annoying podcaster habits that can turn off your listeners and how to avoid them to keep your audience hooked. Whether you're a seasoned podcaster or just starting out, we'll explore practical tips to create an irresistible podcast experience.

   So get ready to discover how preparation, speech habits, balanced self-promotion, listener engagement, and consistency can be your secret weapons. Let’s get your podcast buzzing with loyal listeners!

   Top Expert Takeaways

   1. **Preparation and Organization**: Being well-prepared prevents chaos. Doing your homework shows listeners you value their time and keeps episodes engaging and on track.

   2. **Role of a Show Runner**: A showrunner manages multiple aspects of podcast production, ensuring consistency and maintaining the quality of each episode.

   3. **Minimizing Filler Words**: Awareness and practice can help reduce filler words and verbal ticks, improving the clarity and professionalism of your podcast.

   4. **Balanced Self-Promotion**: Integrate self-promotion organically within your content to avoid turning off listeners. Focus on providing value first.

   5. **Engaging with Listener Feedback**: Listener feedback is invaluable for improving your content and fostering a sense of community. Regularly seek, analyze, and act on feedback.

   6. **Consistency in Release Schedule**: Stick to a regular release schedule to meet listener expectations and build trust. Consistency helps in growing your audience.

   7. **Focused Episode Lengths**: Respect your listeners' time by keeping episodes concise and to the point. Preparation helps in avoiding unnecessarily long episodes.

   8. **Creating Share-Worthy Content**: Deliver episodes that are entertaining, educational, or inspiring to encourage word-of-mouth promotion, the most effective way to grow your podcast.

   9. **Professional Speech**: Improving speech habits, like reducing filler words, adds to the polish and professionalism of your podcast, making it more enjoyable for listeners.

   10. **Listener-Centric Approach**: Prioritize your audience's experience by focusing on engaging, well-prepared content and interacting with their feedback to create a podcast that resonates.

   Memorable Expert Moments

   00:00 Prep for the show, value listeners' time. Prep is important for cohosts. Consider a showrunner role for podcasting.

   06:04 Habit 3: Balance self-promotion with valuable content. Serve shareable episodes with subtle promotion.

   07:56 Engage with listener feedback to build community and improve content. Neglecting feedback can hinder growth.

   11:06 Consistent, focused, engaging podcast content leads to a loyal, growing listener base. Stick to schedule, and avoid off-putting habits for success.

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/vince-mcgill/lemon-slice

   License code: 2NRNUIV5VG7FU3K5

   https://creativecommons.org/licenses/by-nd/4.0/

   Copyright 2025 Brett Johnson, My Podcast Guy™

   ]]>53ef787d-845e-46bf-aa71-2f23e4a1af35Wed, 17 Jul 2024 06:00:00 -050011:54falsefull272722Alternatives to TikTok: Transitioning Your Audience SeamlesslyThis week we have a thought-provoking discussion lined up with Tonnisha English-Amamoo from TJE Communications.

   In this episode titled we talk about the potential future scenario where TikTok might be banned in the U.S. and explore what this means for content creators and businesses alike.

   Tonnisha shares invaluable insights on how to prepare for this possibility, including strategies for transitioning your audience to other platforms and maintaining engagement. Whether you're a seasoned TikTok user or just starting out, you won't want to miss Tonnisha's expert advice on navigating this uncertain digital landscape.

   Top Takeaways

   1. **Anticipate Platform Changes**:

   - Always be prepared for sudden changes or closures of social media platforms and have a backup plan.

   2. **Diversify Your Digital Presence**:

   - Avoid putting all your marketing efforts into a single platform. Engage with your audience across multiple platforms.

   3. **Continue Content Creation**:

   - Maintain regular posting on current platforms while planning for potential changes.

   4. **Audience Transition Strategies**:

   - Develop strategies to transfer your audience from one platform to another smoothly.

   5. **Learn from Predecessors**:

   - Study how successful influencers and businesses transitioned from one platform to another, like those from Vine to Instagram.

   6. **Analyze and Adapt Content**:

   - Examine what content performs well on a platform and adapt it for other platforms if necessary.

   7. **Utilize Multiple Features of Platforms**:

   - Take advantage of various features on platforms such as Instagram, including reels, stories, and live videos.

   8. **Create Easy Transition Paths**:

   - Make it easy for your followers to find you on new platforms, potentially using automation tools for seamless transitions.

   9. **Exclusive Content as a Lure**:

   - Use exclusive content to entice your audience to follow you on new platforms or sign up for newsletters.

   10. **Build Direct Communication Channels**:

   - Aim to convert social media followers to direct communication channels such as email lists or dedicated community platforms, ensuring you don’t lose touch regardless of platform changes.

   Memorable Moments

   00:00 Biden signs law potentially banning TikTok.

   05:02 From comedian to multi-platinum singer, platform reinvention.

   09:15 Plan for possible TikTok shutdown, engage youth.

   11:33 Engage followers outside social media for reach.

   14:21 Make actions easy to take for people.

   17:32 Identify podcast's unique appeal to engage audience.

   TJE Communication’s mission is to empower and educate small women-owned businesses and equip them with digital solutions to level the playing field.

   IG - @tjecomm

   TW - @tjecomm

   LI - https://www.linkedin.com/in/tonnishaenglish/

   FB - https://www.facebook.com/tjecomm

   Subscribe to Tonnisha's Tip of The Month

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE...]]>This week we have a thought-provoking discussion lined up with Tonnisha English-Amamoo from TJE Communications.

   In this episode titled we talk about the potential future scenario where TikTok might be banned in the U.S. and explore what this means for content creators and businesses alike.

   Tonnisha shares invaluable insights on how to prepare for this possibility, including strategies for transitioning your audience to other platforms and maintaining engagement. Whether you're a seasoned TikTok user or just starting out, you won't want to miss Tonnisha's expert advice on navigating this uncertain digital landscape.

   Top Takeaways

   1. **Anticipate Platform Changes**:

   - Always be prepared for sudden changes or closures of social media platforms and have a backup plan.

   2. **Diversify Your Digital Presence**:

   - Avoid putting all your marketing efforts into a single platform. Engage with your audience across multiple platforms.

   3. **Continue Content Creation**:

   - Maintain regular posting on current platforms while planning for potential changes.

   4. **Audience Transition Strategies**:

   - Develop strategies to transfer your audience from one platform to another smoothly.

   5. **Learn from Predecessors**:

   - Study how successful influencers and businesses transitioned from one platform to another, like those from Vine to Instagram.

   6. **Analyze and Adapt Content**:

   - Examine what content performs well on a platform and adapt it for other platforms if necessary.

   7. **Utilize Multiple Features of Platforms**:

   - Take advantage of various features on platforms such as Instagram, including reels, stories, and live videos.

   8. **Create Easy Transition Paths**:

   - Make it easy for your followers to find you on new platforms, potentially using automation tools for seamless transitions.

   9. **Exclusive Content as a Lure**:

   - Use exclusive content to entice your audience to follow you on new platforms or sign up for newsletters.

   10. **Build Direct Communication Channels**:

   - Aim to convert social media followers to direct communication channels such as email lists or dedicated community platforms, ensuring you don’t lose touch regardless of platform changes.

   Memorable Moments

   00:00 Biden signs law potentially banning TikTok.

   05:02 From comedian to multi-platinum singer, platform reinvention.

   09:15 Plan for possible TikTok shutdown, engage youth.

   11:33 Engage followers outside social media for reach.

   14:21 Make actions easy to take for people.

   17:32 Identify podcast's unique appeal to engage audience.

   TJE Communication’s mission is to empower and educate small women-owned businesses and equip them with digital solutions to level the playing field.

   IG - @tjecomm

   TW - @tjecomm

   LI - https://www.linkedin.com/in/tonnishaenglish/

   FB - https://www.facebook.com/tjecomm

   Subscribe to Tonnisha's Tip of The Month

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Copyright 2025 Brett Johnson, My Podcast Guy™

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/vince-mcgill/lemon-slice

   License code: 2NRNUIV5VG7FU3K5

   https://creativecommons.org/licenses/by-nd/4.0/

   ]]>e6baf4a8-9ff2-43f5-93b9-6719e8d16d0fWed, 10 Jul 2024 06:00:00 -050020:55falsefull271712Budgeting for Your Podcast Website: Key Costs and Planning StrategiesJoining us is Yasmine Robles from Robles Designs, and we're diving into a topic that doesn't always get the limelight but is super important—budgeting for your website.

   Our host, Brett Johnson, sits down with Yasmine to talk about why having a solid budget for your website is essential, especially if you're a podcaster. Your website is often the first point of contact for your listeners and potential customers, so getting it right matters. They break down everything from the initial costs of getting your website up and running to the ongoing expenses for maintenance and future upgrades.

   You'll get some awesome tips on how to plan effectively, whether you're going the DIY route or hiring a pro. Plus, they'll chat about some common pitfalls and how to avoid overspending while still getting a site that supports your podcast and business goals.

   So if you've ever felt overwhelmed about where to start or how much to spend on your website, this episode is for you.

   Top Takeaways

   1. **Website as a First Point of Contact**: For businesses, especially podcasters, a website serves as the primary point of contact with potential customers.

   2. **Key Costs of Website Development**: Building a website involves various costs, such as design and development, domain registration, hosting, security measures, and maintenance.

   3. **Budgeting for Website Development**: Effective budgeting is essential and involves breaking down costs, prioritizing them based on business goals, and considering future needs.

   4. **Understanding MVP (Minimum Viable Product)**: When launching, focus on essential features to create a basic website, and plan for potential expansions in the future.

   5. **Platform Choices Matter**: The choice of website platform (e.g., Squarespace, WordPress) can impact future scalability and costs.

   6. **Regular Reassessment**: Regularly reviewing and reassessing the website budget and performance ensures alignment with business goals and helps optimize spending.

   7. **Analytics and Performance Tracking**: Keeping track of website analytics can reveal unexpected insights and opportunities for growth, such as which pages are driving traffic.

   8. **Collaboration with Professionals**: Working with web design professionals or agencies can offer strategic insights and build a scalable website suited for future needs.

   9. **Transparent Communication with Agencies**: If partnering with an agency for website development or maintenance, ask for transparency and regular reports on what is being done and its effectiveness.

   10. **Website as an Investment**: View the website as an investment rather than an expense; a well-designed and maintained website can significantly contribute to business growth.

   Memorable Moments

   00:00 Website costs vary from design to maintenance.

   03:17 Budget website costs by prioritizing essential features.

   07:31 Plan for future website needs to avoid problems.

   12:38 Track marketing efforts and analyze for improvement.

   13:46 Reassess website budget, ensure transparent agency reports.

   19:14 "Domain crucial for podcast success. Budget wisely."

   Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.

   Her website.

   Her Instagram.

   Click here for the checklist!

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/vince-mcgill/lemon-slice

   License]]>Joining us is Yasmine Robles from Robles Designs, and we're diving into a topic that doesn't always get the limelight but is super important—budgeting for your website.

   Our host, Brett Johnson, sits down with Yasmine to talk about why having a solid budget for your website is essential, especially if you're a podcaster. Your website is often the first point of contact for your listeners and potential customers, so getting it right matters. They break down everything from the initial costs of getting your website up and running to the ongoing expenses for maintenance and future upgrades.

   You'll get some awesome tips on how to plan effectively, whether you're going the DIY route or hiring a pro. Plus, they'll chat about some common pitfalls and how to avoid overspending while still getting a site that supports your podcast and business goals.

   So if you've ever felt overwhelmed about where to start or how much to spend on your website, this episode is for you.

   Top Takeaways

   1. **Website as a First Point of Contact**: For businesses, especially podcasters, a website serves as the primary point of contact with potential customers.

   2. **Key Costs of Website Development**: Building a website involves various costs, such as design and development, domain registration, hosting, security measures, and maintenance.

   3. **Budgeting for Website Development**: Effective budgeting is essential and involves breaking down costs, prioritizing them based on business goals, and considering future needs.

   4. **Understanding MVP (Minimum Viable Product)**: When launching, focus on essential features to create a basic website, and plan for potential expansions in the future.

   5. **Platform Choices Matter**: The choice of website platform (e.g., Squarespace, WordPress) can impact future scalability and costs.

   6. **Regular Reassessment**: Regularly reviewing and reassessing the website budget and performance ensures alignment with business goals and helps optimize spending.

   7. **Analytics and Performance Tracking**: Keeping track of website analytics can reveal unexpected insights and opportunities for growth, such as which pages are driving traffic.

   8. **Collaboration with Professionals**: Working with web design professionals or agencies can offer strategic insights and build a scalable website suited for future needs.

   9. **Transparent Communication with Agencies**: If partnering with an agency for website development or maintenance, ask for transparency and regular reports on what is being done and its effectiveness.

   10. **Website as an Investment**: View the website as an investment rather than an expense; a well-designed and maintained website can significantly contribute to business growth.

   Memorable Moments

   00:00 Website costs vary from design to maintenance.

   03:17 Budget website costs by prioritizing essential features.

   07:31 Plan for future website needs to avoid problems.

   12:38 Track marketing efforts and analyze for improvement.

   13:46 Reassess website budget, ensure transparent agency reports.

   19:14 "Domain crucial for podcast success. Budget wisely."

   Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.

   Her website.

   Her Instagram.

   Click here for the checklist!

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/vince-mcgill/lemon-slice

   License code: 2NRNUIV5VG7FU3K5

   Copyright 2025 Brett Johnson, My Podcast Guy™

   https://creativecommons.org/licenses/by-nd/4.0/

   ]]>f1287426-38df-47dd-8322-614f7d0bc495Wed, 26 Jun 2024 06:00:00 -050017:58falsefull270702Transcribing Your Podcast for Maximum SEO and Audience ImpactIn this episode, we're getting into the nitty-gritty of podcast transcriptions and why they're an absolute must-have. We'll break down how transcripts can supercharge your SEO, make your show more accessible, and give you a ton of material to repurpose into social media posts, blogs, and more.

   Whether you’re looking to make your content easier to find, more inclusive, or just squeeze more value out of each episode, transcriptions are your new best friend. Plus, we'll touch on how they can keep you on the right side of legal requirements in certain industries.

   Top Takeaways

   1. **SEO and Discoverability**:

   - Transcripts enhance SEO, making your podcast more visible on search engines like Google, YouTube, and Spotify, increasing the chances of gaining new listeners.

   2. **Podcast Assets**:

   - Transcripts can be used to create advanced show notes, including pull quotes, social media posts, timestamps, blogs, and keywords related to the podcast.

   3. **Accessibility**:

   - Offering transcripts ensures your podcast is accessible to people with hearing issues and accommodates different listening preferences, showing inclusivity and care for all audience members.

   4. **Audience Engagement**:

   - Making transcripts available demonstrates attention to detail and helps foster a stronger connection with your audience.

   5. **Content Repurposing**:

   - Transcripts can be repurposed into various content pieces like social media posts, email snippets, newsletters, and blog posts, providing a versatile tool for content creation.

   6. **Productivity and Efficiency**:

   - Transcripts allow quick reference to key points, quotes, or stats from episodes, eliminating the need for time-consuming audio scrubbing and aiding in productivity.

   7. **Shareable Assets**:

   - Transcripts provide shareable content assets for guests and can be useful for future projects by preserving key moments from older episodes.

   8. **Legal Compliance**:

   - In some industries, transcripts are necessary for legal and accessibility reasons, ensuring that your podcast follows inclusivity laws and standards.

   9. **Long-Term Benefits**:

   - Transcribing your podcast is an investment in long-term audience engagement, content versatility, and brand accessibility, making it a valuable practice for sustained growth.

   10. **Commitment to Quality**:

   - Including transcripts signifies a commitment to offering a multi-sensory experience that caters to varied audience needs, ultimately leading to a more loyal listener base.

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/vince-mcgill/lemon-slice

   License code:...]]>In this episode, we're getting into the nitty-gritty of podcast transcriptions and why they're an absolute must-have. We'll break down how transcripts can supercharge your SEO, make your show more accessible, and give you a ton of material to repurpose into social media posts, blogs, and more.

   Whether you’re looking to make your content easier to find, more inclusive, or just squeeze more value out of each episode, transcriptions are your new best friend. Plus, we'll touch on how they can keep you on the right side of legal requirements in certain industries.

   Top Takeaways

   1. **SEO and Discoverability**:

   - Transcripts enhance SEO, making your podcast more visible on search engines like Google, YouTube, and Spotify, increasing the chances of gaining new listeners.

   2. **Podcast Assets**:

   - Transcripts can be used to create advanced show notes, including pull quotes, social media posts, timestamps, blogs, and keywords related to the podcast.

   3. **Accessibility**:

   - Offering transcripts ensures your podcast is accessible to people with hearing issues and accommodates different listening preferences, showing inclusivity and care for all audience members.

   4. **Audience Engagement**:

   - Making transcripts available demonstrates attention to detail and helps foster a stronger connection with your audience.

   5. **Content Repurposing**:

   - Transcripts can be repurposed into various content pieces like social media posts, email snippets, newsletters, and blog posts, providing a versatile tool for content creation.

   6. **Productivity and Efficiency**:

   - Transcripts allow quick reference to key points, quotes, or stats from episodes, eliminating the need for time-consuming audio scrubbing and aiding in productivity.

   7. **Shareable Assets**:

   - Transcripts provide shareable content assets for guests and can be useful for future projects by preserving key moments from older episodes.

   8. **Legal Compliance**:

   - In some industries, transcripts are necessary for legal and accessibility reasons, ensuring that your podcast follows inclusivity laws and standards.

   9. **Long-Term Benefits**:

   - Transcribing your podcast is an investment in long-term audience engagement, content versatility, and brand accessibility, making it a valuable practice for sustained growth.

   10. **Commitment to Quality**:

   - Including transcripts signifies a commitment to offering a multi-sensory experience that caters to varied audience needs, ultimately leading to a more loyal listener base.

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/vince-mcgill/lemon-slice

   License code: 2NRNUIV5VG7FU3K5

   https://creativecommons.org/licenses/by-nd/4.0/

   Copyright 2025 Brett Johnson, My Podcast Guy™

   ]]>efe4fe0b-f5c6-4bce-b133-e2c824ffbec9Wed, 19 Jun 2024 09:00:00 -050004:37falsefull269692Mastering Podcast Ad Campaigns and Listener Engagement in Ripped From The HeadlinesHey Circle Sessions listeners! Get ready for an episode packed with insights and creative ideas—perfect for anyone looking to up their podcasting game. This time around, our host Brett Johnson chats with the always-inventive Don The Idea Guy about some of the hottest topics in marketing and podcasting.

   First up, Brett and Don crack open the tricky topic of measuring ROI in traditional marketing. Spoiler alert: It’s all about really getting to know your audience. They also dive into the power of collaboration between brands and podcasts, coming up with unique ad experiences that aren’t your run-of-the-mill sponsorships.

   Ever thought the show notes or your podcast’s newsletter could be prime real estate for sponsorships? These guys have, and they’ve got some super-smart ways to make it happen. They share a few successful examples of sponsor integrations that might just inspire you to try it out yourself.

   They also discuss a recent drop in new podcast launches this past May—good news, because less competition means more room for serious podcasters to shine! Don and Brett touch on some interesting research from Signal Hill Insights, revealing that podcast consumption numbers might be undercounted due to co-listening, especially with podcasts for kids and families.

   Are you a multi-tasking entrepreneur with a side hustle? Turns out, you're not alone; half of heavy podcast consumers are in the same boat, making this a golden opportunity for targeted advertising.

   Towards the end, Don and Brett brainstorm some inventive sponsorship ideas, ensuring the ads blend seamlessly into the content without annoying your listeners. They highlight the perks of host-read endorsements and custom content, underlining the need for various ad formats and solid metrics to measure success.

   And don’t forget to connect with them for more tips and tricks!

   Top Takeaways

   1. *The importance of understanding customer needs to create effective marketing strategies that provide a high return on investment (ROI).

   2. *The power of collaboration between brands and podcasts to craft unique and more engaging ad experiences.

   3. *Common missed opportunities in podcast sponsorships, advocating for integrating sponsors into interactive segments like newsletters and show notes.

   4. Effective sponsor integrations, showcasing how newsletters and show notes can be leveraged for better engagement with sponsors.

   5. The decline of new podcast launches, suggesting it's beneficial as it indicates less competition and more potential for dedicated podcasters.

   6. Underreporting of co-listening in podcast consumption statistics, pointing out how this often leads to inaccuracies in understanding audience sizes, particularly in family-oriented genres.

   Memorable Moments

   06:20 Radio ratings underreport due to co-listening.

   16:32 Podcasts are new way to connect.

   20:07 Comedians can tour, podcast, and engage fans.

   21:27 New generation of podcasters challenging commercialization.

   30:21 Podcasters should focus on smart sponsorships.

   31:14 Morning Brew newsletter has sponsored segments and successful podcast.

   34:34 Encourage creative thinking to engage listeners and sponsors.

   MEET DON THE IDEA GUY!

   Possessing creative powers beyond those of mere mortals, DON THE IDEA GUY rescues those in need of innovative ideas through his brainstorming sessions, articles, and websites.

   DTIG (DEE-tigg) has been featured in Small Business News, interviewed by the New York Times, quoted in Fast Company magazine, and served as the first president of the International Idea Trade Association.

   Don is a proud member of the BzzAgent community, and is featured in BzzAgent.com founder Dave Balter’s book “Hey Circle Sessions listeners! Get ready for an episode packed with insights and creative ideas—perfect for anyone looking to up their podcasting game. This time around, our host Brett Johnson chats with the always-inventive Don The Idea Guy about some of the hottest topics in marketing and podcasting.

   First up, Brett and Don crack open the tricky topic of measuring ROI in traditional marketing. Spoiler alert: It’s all about really getting to know your audience. They also dive into the power of collaboration between brands and podcasts, coming up with unique ad experiences that aren’t your run-of-the-mill sponsorships.

   Ever thought the show notes or your podcast’s newsletter could be prime real estate for sponsorships? These guys have, and they’ve got some super-smart ways to make it happen. They share a few successful examples of sponsor integrations that might just inspire you to try it out yourself.

   They also discuss a recent drop in new podcast launches this past May—good news, because less competition means more room for serious podcasters to shine! Don and Brett touch on some interesting research from Signal Hill Insights, revealing that podcast consumption numbers might be undercounted due to co-listening, especially with podcasts for kids and families.

   Are you a multi-tasking entrepreneur with a side hustle? Turns out, you're not alone; half of heavy podcast consumers are in the same boat, making this a golden opportunity for targeted advertising.

   Towards the end, Don and Brett brainstorm some inventive sponsorship ideas, ensuring the ads blend seamlessly into the content without annoying your listeners. They highlight the perks of host-read endorsements and custom content, underlining the need for various ad formats and solid metrics to measure success.

   And don’t forget to connect with them for more tips and tricks!

   Top Takeaways

   1. *The importance of understanding customer needs to create effective marketing strategies that provide a high return on investment (ROI).

   2. *The power of collaboration between brands and podcasts to craft unique and more engaging ad experiences.

   3. *Common missed opportunities in podcast sponsorships, advocating for integrating sponsors into interactive segments like newsletters and show notes.

   4. Effective sponsor integrations, showcasing how newsletters and show notes can be leveraged for better engagement with sponsors.

   5. The decline of new podcast launches, suggesting it's beneficial as it indicates less competition and more potential for dedicated podcasters.

   6. Underreporting of co-listening in podcast consumption statistics, pointing out how this often leads to inaccuracies in understanding audience sizes, particularly in family-oriented genres.

   Memorable Moments

   06:20 Radio ratings underreport due to co-listening.

   16:32 Podcasts are new way to connect.

   20:07 Comedians can tour, podcast, and engage fans.

   21:27 New generation of podcasters challenging commercialization.

   30:21 Podcasters should focus on smart sponsorships.

   31:14 Morning Brew newsletter has sponsored segments and successful podcast.

   34:34 Encourage creative thinking to engage listeners and sponsors.

   MEET DON THE IDEA GUY!

   Possessing creative powers beyond those of mere mortals, DON THE IDEA GUY rescues those in need of innovative ideas through his brainstorming sessions, articles, and websites.

   DTIG (DEE-tigg) has been featured in Small Business News, interviewed by the New York Times, quoted in Fast Company magazine, and served as the first president of the International Idea Trade Association.

   Don is a proud member of the BzzAgent community, and is featured in BzzAgent.com founder Dave Balter’s book “Grapevine: The New Art of Word-of-Mouth Marketing.”

   His Innovation Channel on the Duct Tape Marketing Blog has been recognized as a Forbes Favorite.

   Don is the author of the book “100-WHATS of CREATIVITY“, one-hundred ‘what if?’ questions to spur your creativity, unmuck your mind, and break through your mental blocks and has written dozens of articles and hundreds of blog postings on the subject of increasing innovation and adding creativity to your personal and professional life.

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/vince-mcgill/lemon-slice

   License code: 2NRNUIV5VG7FU3K5

   https://creativecommons.org/licenses/by-nd/4.0/

   Copyright 2025 Brett Johnson, My Podcast Guy™

   ]]>7554e0ed-01bf-42e6-9dfd-9b0189d2d2deWed, 12 Jun 2024 06:00:00 -050039:04falsefull268682Elevate Your Brand with a Content Photo ShootIn this episode of The Circle Sessions, host Brett Johnson sits down with Tonnisha English-Amamoo of TJE Communications to talk more about how to elevate your brand with content photo shoots.

   Tonnisha shares valuable insights into how she strategically plans and executes her content shoots, providing listeners with practical tips on finding the right photographer, creating a vision for the shoot, and maximizing the content generated from these sessions.

   From the importance of wardrobe planning to the ways in which the content can be leveraged across various platforms, Tonnisha offers a comprehensive guide for small business owners and content creators looking to enhance their brand imagery.

   Top Takeaways

   1. Content photo shoots are a valuable tool for capturing high-quality images and videos for branding, social media, website design, and marketing materials, offering a great way to keep content fresh and engaging.

   2. Collaborating with a photographer who understands your vision and can contribute ideas for locations, themes, and creative concepts can greatly enhance the success of a content photo shoot.

   3. Pre-planning for a photo or video shoot is crucial, including selecting outfits in advance, creating a content plan, and having clear objectives for the type of content that needs to be captured.

   4. Having a strategic planning meeting with the photographer prior to the shoot can help in outlining specific goals for the content, ensuring a focused and productive session.

   5. Video content production may require additional planning, especially for scripted or narrative pieces, and capturing general calls to action in video form can be beneficial for marketing purposes.

   6. Utilizing behind-the-scenes content creation during the photo shoot can serve as engaging material for social media, giving a glimpse into the creative process and adding depth to the brand narrative.

   7. Scheduling photo shoots quarterly, rather than monthly, can alleviate burnout and provide more flexibility in capturing diverse content that reflects different aspects of the brand or business.

   8. Researching and selecting the right photographer who aligns with your energy, vision, and budget is crucial for the success of the content photo shoot.

   9. Evaluation of photographers should include considering their organizational skills, flexibility, and ability to provide direction during the shoot to ensure a smooth and productive experience.

   10. DIY options for content creation, such as using personal cameras and leveraging technology, can provide practical and cost-effective solutions for capturing professional-quality images and videos.

   Memorable Moments

   00:00 Photographers now focus on content for business.

   03:25 Erin Burke helps plan and suggest locations.

   08:19 Selecting photos for later use with Sessions.

   12:37 Flexible 3-4 hour photo shoot with incentives.

   15:57 Plan content capture with the photographer for marketing.

   19:01 Strategic planning meetings for quarterly package worked.

   Subscribe to Tonnisha's Tip of The Month

   TJE Communication’s mission is to empower and educate small women-owned businesses and equip them with digital solutions to level the playing field.

   IG - @tjecomm

   TW - @tjecomm

   LI - https://www.linkedin.com/in/tonnishaenglish/

   FB - https://www.facebook.com/tjecomm

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an...]]>In this episode of The Circle Sessions, host Brett Johnson sits down with Tonnisha English-Amamoo of TJE Communications to talk more about how to elevate your brand with content photo shoots.

   Tonnisha shares valuable insights into how she strategically plans and executes her content shoots, providing listeners with practical tips on finding the right photographer, creating a vision for the shoot, and maximizing the content generated from these sessions.

   From the importance of wardrobe planning to the ways in which the content can be leveraged across various platforms, Tonnisha offers a comprehensive guide for small business owners and content creators looking to enhance their brand imagery.

   Top Takeaways

   1. Content photo shoots are a valuable tool for capturing high-quality images and videos for branding, social media, website design, and marketing materials, offering a great way to keep content fresh and engaging.

   2. Collaborating with a photographer who understands your vision and can contribute ideas for locations, themes, and creative concepts can greatly enhance the success of a content photo shoot.

   3. Pre-planning for a photo or video shoot is crucial, including selecting outfits in advance, creating a content plan, and having clear objectives for the type of content that needs to be captured.

   4. Having a strategic planning meeting with the photographer prior to the shoot can help in outlining specific goals for the content, ensuring a focused and productive session.

   5. Video content production may require additional planning, especially for scripted or narrative pieces, and capturing general calls to action in video form can be beneficial for marketing purposes.

   6. Utilizing behind-the-scenes content creation during the photo shoot can serve as engaging material for social media, giving a glimpse into the creative process and adding depth to the brand narrative.

   7. Scheduling photo shoots quarterly, rather than monthly, can alleviate burnout and provide more flexibility in capturing diverse content that reflects different aspects of the brand or business.

   8. Researching and selecting the right photographer who aligns with your energy, vision, and budget is crucial for the success of the content photo shoot.

   9. Evaluation of photographers should include considering their organizational skills, flexibility, and ability to provide direction during the shoot to ensure a smooth and productive experience.

   10. DIY options for content creation, such as using personal cameras and leveraging technology, can provide practical and cost-effective solutions for capturing professional-quality images and videos.

   Memorable Moments

   00:00 Photographers now focus on content for business.

   03:25 Erin Burke helps plan and suggest locations.

   08:19 Selecting photos for later use with Sessions.

   12:37 Flexible 3-4 hour photo shoot with incentives.

   15:57 Plan content capture with the photographer for marketing.

   19:01 Strategic planning meetings for quarterly package worked.

   Subscribe to Tonnisha's Tip of The Month

   TJE Communication’s mission is to empower and educate small women-owned businesses and equip them with digital solutions to level the playing field.

   IG - @tjecomm

   TW - @tjecomm

   LI - https://www.linkedin.com/in/tonnishaenglish/

   FB - https://www.facebook.com/tjecomm

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/abbynoise/face-game

   License code: IUDJXGXP8JAXJVJS

   Copyright 2025 Brett Johnson, My Podcast Guy™

   ]]>c217e7c9-b7ce-4f98-abb8-1781c4c46c52Wed, 05 Jun 2024 06:00:00 -050022:27falsefull267672Trends in Web Design: Security, Accessibility, and Personalization with AIWe’re diving into the dynamic world of website design trends with Yasmine Robles.

   In this episode, we explore the critical importance of data privacy and robust security measures for small business websites. We'll discuss why an SSL certificate is a must-have for ensuring user trust and preventing browser warnings.

   Yasmine sheds light on how AI is revolutionizing website design by offering personalized recommendations, chatbots, and advanced analytics to create engaging user experiences.

   We also dive into the significance of readability and accessibility, with tips on high contrast and color choices to enhance user experience.

   30 to 40% of your audience could have trouble engaging with your content.

   It’s not because of what you’re writing or creating. It’s how you present it on your website. People with a permanent disability account for 28% of adults in the United States. When experts add in people with temporary, situational, and episodic disabilities, the percentage of your audience could be as high as 40%.

   However, the good news is you can improve these content barriers quickly.

   Lastly, we touch on the growing importance of mobile optimization, minimalistic design, and speedy load times to cater to today’s on-the-go consumers.

   We mention a previous episode about AI as your unpaid intern.

   We mention a previous episode about website accessibility.

   Top Takeaways

   1. **Data Privacy & Security**: - Emphasizes the critical need for robust security measures and encryption on websites, especially for small businesses, to build trust with customers.

   2. **Importance of SSL Certificates**: - SSL certificates are vital for securing websites. Lack of SSL may result in warnings or blocks from browsers, impacting user trust and accessibility.

   3. **AI in Website Design**: - AI significantly impacts web design and user experience by offering personalized recommendations, chatbots, advanced analytics, and predictive modeling.

   4. **AI-Powered Personalization**: - AI analyzes user behavior in real-time to deliver customized content and product recommendations, enhancing engagement and conversion rates.

   5. **Readability & Accessibility**: - High contrast between text and background colors is crucial for readability and accessibility, especially for users with impaired vision or color blindness.

   6. **E-commerce Optimization**: - Optimizing e-commerce websites for smooth user experiences attracts and retains customers.

   7. **Seamless Online Store Integration**: - Podcasters can integrate merchandise and content seamlessly on their websites to offer easy shopping experiences for listeners, enhancing engagement and sales.

   8. **Mobile Optimization & Responsiveness**: - With the increasing use of mobile devices, mobile optimization and responsive design are essential to ensure a seamless user experience across all devices.

   9. **User Experience (UX) & User Interface (UI)**: - Prioritizing UX and UI in website design creates engaging journeys for users, leading to better customer satisfaction and retention.

   10. **Optimizing Load Times**: - Reducing website load times is critical, especially for users with slow internet speeds or data restrictions.

   Memorable Moments

   00:00 Increasing mobile...]]>We’re diving into the dynamic world of website design trends with Yasmine Robles.

   In this episode, we explore the critical importance of data privacy and robust security measures for small business websites. We'll discuss why an SSL certificate is a must-have for ensuring user trust and preventing browser warnings.

   Yasmine sheds light on how AI is revolutionizing website design by offering personalized recommendations, chatbots, and advanced analytics to create engaging user experiences.

   We also dive into the significance of readability and accessibility, with tips on high contrast and color choices to enhance user experience.

   30 to 40% of your audience could have trouble engaging with your content.

   It’s not because of what you’re writing or creating. It’s how you present it on your website. People with a permanent disability account for 28% of adults in the United States. When experts add in people with temporary, situational, and episodic disabilities, the percentage of your audience could be as high as 40%.

   However, the good news is you can improve these content barriers quickly.

   Lastly, we touch on the growing importance of mobile optimization, minimalistic design, and speedy load times to cater to today’s on-the-go consumers.

   We mention a previous episode about AI as your unpaid intern.

   We mention a previous episode about website accessibility.

   Top Takeaways

   1. **Data Privacy & Security**: - Emphasizes the critical need for robust security measures and encryption on websites, especially for small businesses, to build trust with customers.

   2. **Importance of SSL Certificates**: - SSL certificates are vital for securing websites. Lack of SSL may result in warnings or blocks from browsers, impacting user trust and accessibility.

   3. **AI in Website Design**: - AI significantly impacts web design and user experience by offering personalized recommendations, chatbots, advanced analytics, and predictive modeling.

   4. **AI-Powered Personalization**: - AI analyzes user behavior in real-time to deliver customized content and product recommendations, enhancing engagement and conversion rates.

   5. **Readability & Accessibility**: - High contrast between text and background colors is crucial for readability and accessibility, especially for users with impaired vision or color blindness.

   6. **E-commerce Optimization**: - Optimizing e-commerce websites for smooth user experiences attracts and retains customers.

   7. **Seamless Online Store Integration**: - Podcasters can integrate merchandise and content seamlessly on their websites to offer easy shopping experiences for listeners, enhancing engagement and sales.

   8. **Mobile Optimization & Responsiveness**: - With the increasing use of mobile devices, mobile optimization and responsive design are essential to ensure a seamless user experience across all devices.

   9. **User Experience (UX) & User Interface (UI)**: - Prioritizing UX and UI in website design creates engaging journeys for users, leading to better customer satisfaction and retention.

   10. **Optimizing Load Times**: - Reducing website load times is critical, especially for users with slow internet speeds or data restrictions.

   Memorable Moments

   00:00 Increasing mobile website access crucial for all businesses.

   06:33 Photographers can optimize images for faster loading.

   07:40 Ensure live text on the website and email.

   13:12 One-click checkout makes purchasing faster and easier.

   16:54 Data privacy and security are crucial priorities. SSL certificates are essential for basic protection.

   19:51 Leverage chatbots and AI for business growth.

   23:36 Automates data gathering and personalized customer engagement.

   26:58 Spotify uses data to recommend personalized content.

   28:37 AI's limitless potential for website design innovation.

   31:33 Consider platform features and tech for AI.

   Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.

   Her website.

   Her Instagram.

   Click here for the checklist!

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/vince-mcgill/lemon-slice

   License code: 2NRNUIV5VG7FU3K5

   https://creativecommons.org/licenses/by-nd/4.0/

   Copyright 2025 Brett Johnson, My Podcast Guy™

   ]]>db9f07e8-b169-450b-986d-4d364e4c26d3Wed, 22 May 2024 06:00:00 -050036:50falsefull266662Email Marketing Tips for 2024: The Do's and The Don'tsIn this episode of The Circle Sessions, Tonnisha English-Amamoo of TJE Communications joins host Brett Johnson to share valuable insights on email marketing for 2024.

   Tonnisha provides do's and don'ts for effectively reaching and engaging your audience through email. From providing incentives for subscriptions and utilizing targeted advertising to creating and managing email newsletters, she offers practical tips for successful email marketing.

   Top Takeaways

   1. Email marketing remains a powerful tool for reaching and engaging with your audience, regardless of the type of business, whether it's a podcast, videocast, or other endeavors.

   2. Incentives play a crucial role in encouraging people to subscribe to your email list, and they don't necessarily have to be discounted; offering freebies, bonus episodes, or exclusive content can also be effective.

   3. Avoid buying email lists, as it can lead to negative consequences, such as being marked as spam, potentially damaging your sender's reputation, and impacting your ability to use email marketing platforms.

   4. Utilize email marketing advertising to reach new audiences, working with companies that can help target specific demographics, industries, or locations to ensure your email campaigns reach interested and relevant recipients.

   5. Tailor your email marketing to specific audience segments rather than sending generic messages to a broad audience. Understanding your target listener or subscriber's preferences and creating customer profiles is crucial for effective email marketing.

   6. Implementing an email newsletter, whether on a weekly, monthly, or quarterly basis, provides an opportunity to stay connected with your audience, share helpful content, promote events, and maintain brand awareness.

   7. Be mindful of not overwhelming subscribers by flooding their inboxes with excessive emails. Use analytics to understand your audience's preferences regarding email frequency, and provide options for subscribers to choose their preferred frequency.

   8. Email marketing offers direct contact with your audience and provides valuable analytics to measure the effectiveness of your campaigns. Use this data to make informed decisions and continually refine and improve your email marketing strategy.

   9. Politeness and respect are essential in email marketing. Treat your subscribers' email addresses with the same level of respect as you would treat their phone numbers, and seek their permission and preferences regarding email frequency and content.

   10. Make use of available resources and expertise in email marketing to optimize your strategy, whether through consulting with experts, leveraging social media, or seeking assistance with analytics and audience segmentation.

   Memorable Moments

   00:00 Offer incentives for email marketing subscriptions, despite saturation.

   05:53 Being marked as spam has consequences.

   08:18 Company helps reach local lawyers with emails.

   12:28 Analyze podcast analytics to target the audience.

   14:18 Newsletter setup, content, engagement, and freebies overview.

   18:22 Be polite in email communication, considerate.

   Subscribe to Tonnisha's Tip of The Month

   TJE Communication’s mission is to empower and educate small women-owned businesses and equip them with digital solutions to level the playing field.

   IG - @tjecomm

   TW - @tjecomm

   LI - https://www.linkedin.com/in/tonnishaenglish/

   FB - https://www.facebook.com/tjecomm

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization,...]]>In this episode of The Circle Sessions, Tonnisha English-Amamoo of TJE Communications joins host Brett Johnson to share valuable insights on email marketing for 2024.

   Tonnisha provides do's and don'ts for effectively reaching and engaging your audience through email. From providing incentives for subscriptions and utilizing targeted advertising to creating and managing email newsletters, she offers practical tips for successful email marketing.

   Top Takeaways

   1. Email marketing remains a powerful tool for reaching and engaging with your audience, regardless of the type of business, whether it's a podcast, videocast, or other endeavors.

   2. Incentives play a crucial role in encouraging people to subscribe to your email list, and they don't necessarily have to be discounted; offering freebies, bonus episodes, or exclusive content can also be effective.

   3. Avoid buying email lists, as it can lead to negative consequences, such as being marked as spam, potentially damaging your sender's reputation, and impacting your ability to use email marketing platforms.

   4. Utilize email marketing advertising to reach new audiences, working with companies that can help target specific demographics, industries, or locations to ensure your email campaigns reach interested and relevant recipients.

   5. Tailor your email marketing to specific audience segments rather than sending generic messages to a broad audience. Understanding your target listener or subscriber's preferences and creating customer profiles is crucial for effective email marketing.

   6. Implementing an email newsletter, whether on a weekly, monthly, or quarterly basis, provides an opportunity to stay connected with your audience, share helpful content, promote events, and maintain brand awareness.

   7. Be mindful of not overwhelming subscribers by flooding their inboxes with excessive emails. Use analytics to understand your audience's preferences regarding email frequency, and provide options for subscribers to choose their preferred frequency.

   8. Email marketing offers direct contact with your audience and provides valuable analytics to measure the effectiveness of your campaigns. Use this data to make informed decisions and continually refine and improve your email marketing strategy.

   9. Politeness and respect are essential in email marketing. Treat your subscribers' email addresses with the same level of respect as you would treat their phone numbers, and seek their permission and preferences regarding email frequency and content.

   10. Make use of available resources and expertise in email marketing to optimize your strategy, whether through consulting with experts, leveraging social media, or seeking assistance with analytics and audience segmentation.

   Memorable Moments

   00:00 Offer incentives for email marketing subscriptions, despite saturation.

   05:53 Being marked as spam has consequences.

   08:18 Company helps reach local lawyers with emails.

   12:28 Analyze podcast analytics to target the audience.

   14:18 Newsletter setup, content, engagement, and freebies overview.

   18:22 Be polite in email communication, considerate.

   Subscribe to Tonnisha's Tip of The Month

   TJE Communication’s mission is to empower and educate small women-owned businesses and equip them with digital solutions to level the playing field.

   IG - @tjecomm

   TW - @tjecomm

   LI - https://www.linkedin.com/in/tonnishaenglish/

   FB - https://www.facebook.com/tjecomm

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/vince-mcgill/lemon-slice

   License code: 2NRNUIV5VG7FU3K5

   Copyright 2025 Brett Johnson, My Podcast Guy™

   ]]>2239d1b0-1401-49f5-8acf-5fc5c5efd391Wed, 15 May 2024 06:00:00 -050021:06falsefull265652What Is A Podcast Consultant?The Benefits of Hiring a Podcast Consultant for Your Business

   Brett Johnson, My Podcast Guy™ takes an in-depth look into the essential role of a podcast consultant, focusing on how they can amplify your podcast's impact as part of your broader marketing strategy. Brett, a seasoned podcast consultant from Circle270Media™ Podcast Consultants, explains the multifaceted approach his team uses to elevate a podcast's presence and effectiveness.

   The episode begins with Brett introducing the concept of a podcast consultant, detailing the key services such as strategy development, content creation, and marketing assistance they provide to help podcasts reach their full potential. He emphasizes three main benefits of hiring a podcast consultant: access to industry expertise, a tailored strategic approach aligned with specific business goals, and increased time and cost efficiency due to expert guidance.

   Further, Brett discusses how a podcast consultant can enhance a business's content marketing strategies, thereby boosting brand awareness, driving audience engagement, and opening up new revenue opportunities through diverse monetization strategies.

   He also covers practical elements of working with a consultant—from identifying clear podcasting goals and developing engaging content to implementing effective promotional tactics and optimizing the podcast for search engines to improve discoverability and audience reach.

   Metrics and analytics are highlighted as crucial tools a consultant uses to track performance and refine strategies, ensuring the podcast not only reaches but resonates with its intended audience, thereby fostering a loyal listener base.

   We know you will find this episode invaluable when you are ready to elevate your podcast's impact and integrate it effectively into your marketing strategy.

   Top Takeaways

   Role of a Podcast Consultant - A podcast consultant, like Circle270Media™, acts as a strategic partner aiding in podcast creation, production, and marketing to maximize the podcast’s potential.

   Industry Expertise and Insights - Consultants possess extensive knowledge about the evolving landscape of podcasting, providing valuable advice for navigating challenges and leveraging opportunities in the industry.

   Tailored Strategy Development - Consultants work closely with clients to develop strategies that align with specific business goals, ensuring the content resonates with the intended audience and fits the overarching business objectives.

   Time and Cost Efficiency - By utilizing a consultant’s expertise, clients can avoid common pitfalls, streamline production processes, and optimize resources, which saves time and reduces costs.

   Brand Positioning and Awareness - Consultants help position brands as authority figures in their respective fields through compelling podcast content, thus elevating brand visibility and awareness.

   Audience Engagement and Community Building - Strategic planning by consultants aids in increasing listener engagement and fostering a loyal community around the brand, enhancing the overall podcast experience for audiences.

   Monetization Strategies - Consultants guide clients in exploring various revenue streams such as sponsorships, affiliate marketing, and listener donations to effectively monetize the podcast without compromising content quality or audience engagement.

   SEO and Discoverability Optimization - Consultants assist in employing SEO strategies for optimizing podcast titles, descriptions, and metadata to boost discoverability and attract more organic...]]>The Benefits of Hiring a Podcast Consultant for Your Business

   Brett Johnson, My Podcast Guy™ takes an in-depth look into the essential role of a podcast consultant, focusing on how they can amplify your podcast's impact as part of your broader marketing strategy. Brett, a seasoned podcast consultant from Circle270Media™ Podcast Consultants, explains the multifaceted approach his team uses to elevate a podcast's presence and effectiveness.

   The episode begins with Brett introducing the concept of a podcast consultant, detailing the key services such as strategy development, content creation, and marketing assistance they provide to help podcasts reach their full potential. He emphasizes three main benefits of hiring a podcast consultant: access to industry expertise, a tailored strategic approach aligned with specific business goals, and increased time and cost efficiency due to expert guidance.

   Further, Brett discusses how a podcast consultant can enhance a business's content marketing strategies, thereby boosting brand awareness, driving audience engagement, and opening up new revenue opportunities through diverse monetization strategies.

   He also covers practical elements of working with a consultant—from identifying clear podcasting goals and developing engaging content to implementing effective promotional tactics and optimizing the podcast for search engines to improve discoverability and audience reach.

   Metrics and analytics are highlighted as crucial tools a consultant uses to track performance and refine strategies, ensuring the podcast not only reaches but resonates with its intended audience, thereby fostering a loyal listener base.

   We know you will find this episode invaluable when you are ready to elevate your podcast's impact and integrate it effectively into your marketing strategy.

   Top Takeaways

   Role of a Podcast Consultant - A podcast consultant, like Circle270Media™, acts as a strategic partner aiding in podcast creation, production, and marketing to maximize the podcast’s potential.

   Industry Expertise and Insights - Consultants possess extensive knowledge about the evolving landscape of podcasting, providing valuable advice for navigating challenges and leveraging opportunities in the industry.

   Tailored Strategy Development - Consultants work closely with clients to develop strategies that align with specific business goals, ensuring the content resonates with the intended audience and fits the overarching business objectives.

   Time and Cost Efficiency - By utilizing a consultant’s expertise, clients can avoid common pitfalls, streamline production processes, and optimize resources, which saves time and reduces costs.

   Brand Positioning and Awareness - Consultants help position brands as authority figures in their respective fields through compelling podcast content, thus elevating brand visibility and awareness.

   Audience Engagement and Community Building - Strategic planning by consultants aids in increasing listener engagement and fostering a loyal community around the brand, enhancing the overall podcast experience for audiences.

   Monetization Strategies - Consultants guide clients in exploring various revenue streams such as sponsorships, affiliate marketing, and listener donations to effectively monetize the podcast without compromising content quality or audience engagement.

   SEO and Discoverability Optimization - Consultants assist in employing SEO strategies for optimizing podcast titles, descriptions, and metadata to boost discoverability and attract more organic traffic.

   Performance Metrics and Improvement - Consultants use analytics tools to track listener behavior and engagement, offering insights that can refine content strategy and enhance podcast performance overall.

   Professionalized Approach Versus DIY - While DIY podcasting resources are available, consultants provide a more professionalized, personalized approach with continuous support, which can be particularly beneficial in a competitive market.

   Memorable Moments

   00:00 Tailored strategies to boost listener engagement and revenue.

   03:35 Podcast consultant can elevate your podcast visibility.

   07:42 Podcast consultant helps grow brand and income.

   10:49 Start by visiting mypodcastguy.com to book.

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/vince-mcgill/lemon-slice

   License code: 2NRNUIV5VG7FU3K5

   Copyright 2025 Brett Johnson, My Podcast Guy™

   https://creativecommons.org/licenses/by-nd/4.0/

   ]]>b81f428c-c63f-41f2-a366-9a49d2ca396dWed, 08 May 2024 06:00:00 -050011:25falsefull264642Using Analytics to Optimize Your Website and MarketingIn this episode of The Circle Sessions, host Brett Johnson sits down with Yasmine Robles, a member of The Circle Of Experts from Robles Designs.

   Yasmine brings her expertise in website strategy and marketing to discuss the crucial role of analytics in optimizing websites and marketing strategies for small businesses and podcasters.

   They explore the benefits of using analytics to track website performance, choosing the right tools, interpreting data strategically, and continuously improving digital presence.

   Yasmine shares practical tips and takeaways for leveraging analytics to drive data-driven decision-making, and how it can save time and money in the long run.

   The Power of Web Analytics: "So analytics really provide an invaluable insight into how your website and your marketing is being run... Basically, you can track you wanna understand the user behavior, track those conversions, and really identify what's working and what needs some improvement. Essentially, they really empower you empower the data driven decision making." — Yasmine Robles

   Top Takeaways

   1. Analytics provide invaluable insights into website performance and marketing efforts, enabling data-driven decision-making.

   2. Small business owners and podcasters should align analytics tools with their specific goals and marketing channels, such as using Google Analytics and social media platform insights.

   3. Bing should not be overlooked for analytics, especially if a significant portion of website traffic comes from different platforms or operating systems.

   4. Interpreting data should start with identifying key performance indicators (KPIs) and goals that can be measured, and then looking for trends, anomalies, and patterns.

   5. A/B testing involves testing variations, such as different landing pages or email subject lines, to see which performs better in terms of user responses and conversions.

   6. Regularly reviewing analytics and setting benchmarks, experimenting with changes, and continuously iterating based on insights obtained are key strategies for continuous optimization of online presence.

   7. Don't be afraid to regularly check and interpret the numbers, as analytics can be a powerful tool for making strategic decisions in marketing, podcast promotion, and online business.

   8. Embracing analytics and setting clear goals while choosing the right tools can help small business owners and podcasters interpret data strategically and consistently over time.

   9. Even if time is limited, tracking and recording analytics data is essential for future reference and historical analysis, especially as the podcast and business grow.

   10. Yasmine Robles of Robles Designs can provide expertise in running A/B tests, explaining jargon, offering freebies, and providing overall design and marketing support for podcasters and small business owners.

   Memorable Moments

   00:00 Align tools with goals for effective marketing.

   04:09 Explore different platforms, track stats, and know goals.

   09:07 AB testing involves comparing and testing items.

   11:03 Experiment with A/B testing in email marketing.

   Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.

   Her website.

   Her Instagram.

   Click here for the checklist!

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of...]]>In this episode of The Circle Sessions, host Brett Johnson sits down with Yasmine Robles, a member of The Circle Of Experts from Robles Designs.

   Yasmine brings her expertise in website strategy and marketing to discuss the crucial role of analytics in optimizing websites and marketing strategies for small businesses and podcasters.

   They explore the benefits of using analytics to track website performance, choosing the right tools, interpreting data strategically, and continuously improving digital presence.

   Yasmine shares practical tips and takeaways for leveraging analytics to drive data-driven decision-making, and how it can save time and money in the long run.

   The Power of Web Analytics: "So analytics really provide an invaluable insight into how your website and your marketing is being run... Basically, you can track you wanna understand the user behavior, track those conversions, and really identify what's working and what needs some improvement. Essentially, they really empower you empower the data driven decision making." — Yasmine Robles

   Top Takeaways

   1. Analytics provide invaluable insights into website performance and marketing efforts, enabling data-driven decision-making.

   2. Small business owners and podcasters should align analytics tools with their specific goals and marketing channels, such as using Google Analytics and social media platform insights.

   3. Bing should not be overlooked for analytics, especially if a significant portion of website traffic comes from different platforms or operating systems.

   4. Interpreting data should start with identifying key performance indicators (KPIs) and goals that can be measured, and then looking for trends, anomalies, and patterns.

   5. A/B testing involves testing variations, such as different landing pages or email subject lines, to see which performs better in terms of user responses and conversions.

   6. Regularly reviewing analytics and setting benchmarks, experimenting with changes, and continuously iterating based on insights obtained are key strategies for continuous optimization of online presence.

   7. Don't be afraid to regularly check and interpret the numbers, as analytics can be a powerful tool for making strategic decisions in marketing, podcast promotion, and online business.

   8. Embracing analytics and setting clear goals while choosing the right tools can help small business owners and podcasters interpret data strategically and consistently over time.

   9. Even if time is limited, tracking and recording analytics data is essential for future reference and historical analysis, especially as the podcast and business grow.

   10. Yasmine Robles of Robles Designs can provide expertise in running A/B tests, explaining jargon, offering freebies, and providing overall design and marketing support for podcasters and small business owners.

   Memorable Moments

   00:00 Align tools with goals for effective marketing.

   04:09 Explore different platforms, track stats, and know goals.

   09:07 AB testing involves comparing and testing items.

   11:03 Experiment with A/B testing in email marketing.

   Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.

   Her website.

   Her Instagram.

   Click here for the checklist!

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/vince-mcgill/lemon-slice

   License code: 2NRNUIV5VG7FU3K5

   Copyright 2025 Brett Johnson, My Podcast Guy™

   ]]>c2baacb3-aec2-4a20-a03a-3fed7fa8346aWed, 01 May 2024 06:00:00 -050016:29falsefull263632Keywords to Content: Lee Launches' Innovative Tools for Indie Makers on The Circle SessionsIt's that time again to plug in, perk up your ears, and dive into the latest insights from the podcasting universe with The Circle Sessions. In our newest episode, "Ripped From the Podcast Headlines," we sit down with the incredibly innovative Lee Launches alongside co-hosts, Don The Idea Guy and Brett Johnson.

   - **Keynote Discussion**: Discover the need for simpler, more accessible keyword tools. Lee and Don explore how popular methodologies like "Getting Things Done" can be integrated seamlessly into our digital toolkits.

   - **Cutting-edge Software**: The conversation turns to ingenious software capable of summarizing articles and generating new insights, tailored for business pitches.

   - **Launchcasts Unveiled**: Lee introduces Launchcasts, the all-in-one tool for content creators, from script to audio to artwork. Don shares his beta-testing experience and potential applications for the tool, including turning newsletters into captivating audio content. Also, check out Build The Keyword, which was #1 Product Of The Day on Product Hunt.

   Innovative Content Creation Tool: "what if you could go from idea to script to audio to artwork all in one flow, and that that was really where the idea (Launchasts) came from"— Lee Hills

   Memorable Moments

   00:00 Struggling with ideas, met Don, launches Lee Launches.

   05:17 Struggling with too many projects, seeking focus.

   07:50 Idea for Launchcasts came from conversations with Don.

   12:31 Using AI for podcast editing can help.

   19:31 Build The Keyword tool to identify low-competition search opportunities.

   23:05 Simplified successful product launch through automated popular methodology.

   27:03 Write it down, simmer, share, collaborate, build.

   29:03 Release ideas to see passion and feedback.

   32:21 Document ideas to free up the brain for creation.

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   https://creativecommons.org/licenses/by-nd/4.0/

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/vince-mcgill/lemon-slice

   License code: 2NRNUIV5VG7FU3K5

   Copyright 2025 Brett Johnson, My Podcast Guy™

   ]]>It's that time again to plug in, perk up your ears, and dive into the latest insights from the podcasting universe with The Circle Sessions. In our newest episode, "Ripped From the Podcast Headlines," we sit down with the incredibly innovative Lee Launches alongside co-hosts, Don The Idea Guy and Brett Johnson.

   - **Keynote Discussion**: Discover the need for simpler, more accessible keyword tools. Lee and Don explore how popular methodologies like "Getting Things Done" can be integrated seamlessly into our digital toolkits.

   - **Cutting-edge Software**: The conversation turns to ingenious software capable of summarizing articles and generating new insights, tailored for business pitches.

   - **Launchcasts Unveiled**: Lee introduces Launchcasts, the all-in-one tool for content creators, from script to audio to artwork. Don shares his beta-testing experience and potential applications for the tool, including turning newsletters into captivating audio content. Also, check out Build The Keyword, which was #1 Product Of The Day on Product Hunt.

   Innovative Content Creation Tool: "what if you could go from idea to script to audio to artwork all in one flow, and that that was really where the idea (Launchasts) came from"— Lee Hills

   Memorable Moments

   00:00 Struggling with ideas, met Don, launches Lee Launches.

   05:17 Struggling with too many projects, seeking focus.

   07:50 Idea for Launchcasts came from conversations with Don.

   12:31 Using AI for podcast editing can help.

   19:31 Build The Keyword tool to identify low-competition search opportunities.

   23:05 Simplified successful product launch through automated popular methodology.

   27:03 Write it down, simmer, share, collaborate, build.

   29:03 Release ideas to see passion and feedback.

   32:21 Document ideas to free up the brain for creation.

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   https://creativecommons.org/licenses/by-nd/4.0/

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/vince-mcgill/lemon-slice

   License code: 2NRNUIV5VG7FU3K5

   Copyright 2025 Brett Johnson, My Podcast Guy™

   ]]>eebc74a8-4cd1-434d-ac6e-fc1f14e545e7Wed, 24 Apr 2024 06:00:00 -050040:42falsefull262622Unlocking New IG Marketing Strategies for 2024Welcome to The Circle Sessions, with insights on digital marketing and podcast growth. Host, Brett Johnson, is joined by Tonnisha English-Amamoo, a digital marketing guru, who's here to help small businesses level the playing field.

   We're diving deep into the future of Instagram. We'll explore the latest strategies for maximizing engagement and leveraging the potential of video content, which is the new top trend for the year ahead. Discover the art of collaboration on Instagram reels, and learn why family recipes and user-generated content are the latest buzzwords in the food lover's community.

   Tonnisha discusses the ins and outs of enhancing your Instagram SEO and adhering to platform guidelines to keep your content visible. They also touch on the potential of Instagram's new broadcast channels for creating exclusive content and maintaining close-knit relationships with your followers.

   From the power of faceless videos and AI enhancements to the subtleties of paid promotions, this session is jam-packed with actionable insights.

   Authenticity in Social Media: "I think the one of the good things about social media today is that people are kind of combing through, like what feels real and what feels curated, what feels, you know, like this person is acting and not actually doing these things." — Tonnisha English-Amamoo

   Top Takeaways

   The growing trend of collaborative posts and reels on Instagram offers an effective way to reach new audiences and refresh content strategies by partnering with other creators or brands.

   The podcast highlights the importance of staying on top of trending topics, such as food content that relates to family traditions, economic savvy, and the need for cooking skills – aiming to stay relevant and relatable to the audience.

   Utilizing content generated by users can not only enhance authenticity but also support small businesses and foster community engagement, which is essential for growing a presence on social media platforms.

   Exploring the potential for podcasts that stem from user experiences, like fixing websites or offering a more personal voice in content, can lead to increased direct engagement with the audience.

   With the shift in how younger generations search for information, optimizing Instagram content through thoughtful subtitles, captions, and interaction with similar accounts is critical for visibility.

   Recognizing the shift from Instagram takeovers to collaborative posting and brand partnerships helps to adapt strategies to the platform's latest features for maintaining user interest and platform engagement.

   Creating exclusive content through subscription models needs a solid game plan and commitment to ensure value for paid subscribers, avoiding content fatigue and subscriber attrition.

   The strategic use of the bio section on Instagram profiles, with the capability to include multiple links to manage time-sensitive content as well as permanent resources through services like Linktree.

   The shift towards prioritizing video content, including creative, faceless videos or AI-enhanced storytelling, is identified as a dominant trend for Instagram, stressing the need for adaptability in content creation strategies.

   Paid promotions represent a necessary component of a social media strategy, but they require careful evaluation and realignment with smart goals to ensure they are cost-effective and impactful.

   Did you know Tonnisha put a podcast sticker on her laptop and it created an unexpected social media buzz? Sometimes, it's the little things that make the biggest difference! (Tune in at 00:28:53 for the full story).

   Memorable Moments

   00:00 Create content without showing your face.

   03:54 Get creative with the video, keep it real.

   10:24 Concerning burnout and managing personal finances efficiently.

   13:30 Instagram...]]>Welcome to The Circle Sessions, with insights on digital marketing and podcast growth. Host, Brett Johnson, is joined by Tonnisha English-Amamoo, a digital marketing guru, who's here to help small businesses level the playing field.

   We're diving deep into the future of Instagram. We'll explore the latest strategies for maximizing engagement and leveraging the potential of video content, which is the new top trend for the year ahead. Discover the art of collaboration on Instagram reels, and learn why family recipes and user-generated content are the latest buzzwords in the food lover's community.

   Tonnisha discusses the ins and outs of enhancing your Instagram SEO and adhering to platform guidelines to keep your content visible. They also touch on the potential of Instagram's new broadcast channels for creating exclusive content and maintaining close-knit relationships with your followers.

   From the power of faceless videos and AI enhancements to the subtleties of paid promotions, this session is jam-packed with actionable insights.

   Authenticity in Social Media: "I think the one of the good things about social media today is that people are kind of combing through, like what feels real and what feels curated, what feels, you know, like this person is acting and not actually doing these things." — Tonnisha English-Amamoo

   Top Takeaways

   The growing trend of collaborative posts and reels on Instagram offers an effective way to reach new audiences and refresh content strategies by partnering with other creators or brands.

   The podcast highlights the importance of staying on top of trending topics, such as food content that relates to family traditions, economic savvy, and the need for cooking skills – aiming to stay relevant and relatable to the audience.

   Utilizing content generated by users can not only enhance authenticity but also support small businesses and foster community engagement, which is essential for growing a presence on social media platforms.

   Exploring the potential for podcasts that stem from user experiences, like fixing websites or offering a more personal voice in content, can lead to increased direct engagement with the audience.

   With the shift in how younger generations search for information, optimizing Instagram content through thoughtful subtitles, captions, and interaction with similar accounts is critical for visibility.

   Recognizing the shift from Instagram takeovers to collaborative posting and brand partnerships helps to adapt strategies to the platform's latest features for maintaining user interest and platform engagement.

   Creating exclusive content through subscription models needs a solid game plan and commitment to ensure value for paid subscribers, avoiding content fatigue and subscriber attrition.

   The strategic use of the bio section on Instagram profiles, with the capability to include multiple links to manage time-sensitive content as well as permanent resources through services like Linktree.

   The shift towards prioritizing video content, including creative, faceless videos or AI-enhanced storytelling, is identified as a dominant trend for Instagram, stressing the need for adaptability in content creation strategies.

   Paid promotions represent a necessary component of a social media strategy, but they require careful evaluation and realignment with smart goals to ensure they are cost-effective and impactful.

   Did you know Tonnisha put a podcast sticker on her laptop and it created an unexpected social media buzz? Sometimes, it's the little things that make the biggest difference! (Tune in at 00:28:53 for the full story).

   Memorable Moments

   00:00 Create content without showing your face.

   03:54 Get creative with the video, keep it real.

   10:24 Concerning burnout and managing personal finances efficiently.

   13:30 Instagram bio now supports up to 5 links.

   17:05 Be mindful of Instagram's community guidelines.

   18:48 Increase in brand partnerships and collaborative posting.

   24:30 Using Instagram and TikTok for recipe inspiration.

   26:41 TikTok food critic boosts small restaurants' success.

   29:36 Paid promotions expand reach; engage audience effectively.

   33:16 Target specific podcast audiences for promotion success.

   Subscribe to Tonnisha's Tip of The Month

   TJE Communication’s mission is to empower and educate small women-owned businesses and equip them with digital solutions to level the playing field.

   IG - @tjecomm

   TW - @tjecomm

   LI - https://www.linkedin.com/in/tonnishaenglish/

   FB - https://www.facebook.com/tjecomm

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Copyright 2025 Brett Johnson, My Podcast Guy™

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/vince-mcgill/lemon-slice

   License code: 2NRNUIV5VG7FU3K5

   ]]>efd18ec5-dbf6-4d62-a32d-5d115ebbc207Wed, 10 Apr 2024 09:00:00 -050036:54falsefull261612Designing Timeless Websites in a Fast-Evolving LandscapeIn this episode of The Circle Sessions, host Brett Johnson is joined by Yasmine Robles from Robles Designs, a member of The Circle Of Experts.

   As they discuss the critical aspects of website design, Yasmine shares her insights on the challenges small businesses face in keeping up with design trends, the importance of incorporating design elements that are both trendy and timeless, and practical tips for navigating design trends while ensuring a timeless website look.

   She also provides valuable insights on implementing conversion-focused designs effectively and shares upcoming trends in website design.

   Top Takeaways

   1. Businesses need to strike a balance between modern and timeless website design to stand out and endure in the fast-evolving web design landscape.

   2. When considering design trends, the amount of website traffic plays into the decision-making process. Larger sites with more traffic can conduct audits and AB tests to adapt to trends, while smaller sites may rely more on the client's needs and preferences.

   3. Blindly chasing design trends without considering long-term effects can risk businesses losing their brand identity. It's crucial to strategically make design changes that align with the company's core values.

   4. To incorporate both trendy and timeless design elements, businesses need to identify their brand's core values and weave them into the design. Modernizing aspects like color schemes, typography, and user experience while maintaining timeless essence can be achieved through strategic design choices.

   5. Businesses should invest time in understanding their brand identity, customer expectations, and goals before incorporating design trends to ensure that the visual elements align with the brand essence.

   6. For effective conversion-focused designs, it's important to know the purpose of the changes and conduct tests to understand what works best for conversions. Using tools like AB testing, surveys, and customer analysis can inform design decisions that drive conversions.

   7. Trends in conversion-focused design involve a focus on typography, utilization of white space, larger text, and strategic placement of elements to guide user attention and enhance accessibility.

   8. To ensure a timeless and conversion-focused website look, businesses should regularly update and refresh design elements while maintaining a clear understanding of their audience and brand identity.

   9. Website audits are crucial for both new and existing websites to gain insights on SEO, traffic, social media interactions, and backlinks. The audit results can inform strategic content planning and provide a roadmap for website improvements.

   10. Businesses and podcasters can engage with website designers and consultants to conduct audits, seek strategic design advice, and align their websites with their branding and marketing goals to achieve better results.

   Memorable Moments

   00:00 Larger sites need trend-based traffic analysis. Smaller clients' needs differ based on audience.

   05:32 Integrating brand values into the design for success.

   08:08 Analyzed business goals, and updated logo with tweaks.

   13:20 Understand the goal, test, gather feedback, and then implement.

   15:27 Focus on timeless fonts for website success.

   19:24 Small business owners should assess marketing and design.

   21:00 Seeking website audit for potential changes.

   Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.

   Her website.

   Her Instagram.

   In this episode of The Circle Sessions, host Brett Johnson is joined by Yasmine Robles from Robles Designs, a member of The Circle Of Experts.

   As they discuss the critical aspects of website design, Yasmine shares her insights on the challenges small businesses face in keeping up with design trends, the importance of incorporating design elements that are both trendy and timeless, and practical tips for navigating design trends while ensuring a timeless website look.

   She also provides valuable insights on implementing conversion-focused designs effectively and shares upcoming trends in website design.

   Top Takeaways

   1. Businesses need to strike a balance between modern and timeless website design to stand out and endure in the fast-evolving web design landscape.

   2. When considering design trends, the amount of website traffic plays into the decision-making process. Larger sites with more traffic can conduct audits and AB tests to adapt to trends, while smaller sites may rely more on the client's needs and preferences.

   3. Blindly chasing design trends without considering long-term effects can risk businesses losing their brand identity. It's crucial to strategically make design changes that align with the company's core values.

   4. To incorporate both trendy and timeless design elements, businesses need to identify their brand's core values and weave them into the design. Modernizing aspects like color schemes, typography, and user experience while maintaining timeless essence can be achieved through strategic design choices.

   5. Businesses should invest time in understanding their brand identity, customer expectations, and goals before incorporating design trends to ensure that the visual elements align with the brand essence.

   6. For effective conversion-focused designs, it's important to know the purpose of the changes and conduct tests to understand what works best for conversions. Using tools like AB testing, surveys, and customer analysis can inform design decisions that drive conversions.

   7. Trends in conversion-focused design involve a focus on typography, utilization of white space, larger text, and strategic placement of elements to guide user attention and enhance accessibility.

   8. To ensure a timeless and conversion-focused website look, businesses should regularly update and refresh design elements while maintaining a clear understanding of their audience and brand identity.

   9. Website audits are crucial for both new and existing websites to gain insights on SEO, traffic, social media interactions, and backlinks. The audit results can inform strategic content planning and provide a roadmap for website improvements.

   10. Businesses and podcasters can engage with website designers and consultants to conduct audits, seek strategic design advice, and align their websites with their branding and marketing goals to achieve better results.

   Memorable Moments

   00:00 Larger sites need trend-based traffic analysis. Smaller clients' needs differ based on audience.

   05:32 Integrating brand values into the design for success.

   08:08 Analyzed business goals, and updated logo with tweaks.

   13:20 Understand the goal, test, gather feedback, and then implement.

   15:27 Focus on timeless fonts for website success.

   19:24 Small business owners should assess marketing and design.

   21:00 Seeking website audit for potential changes.

   Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.

   Her website.

   Her Instagram.

   Click here for the checklist!

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/vince-mcgill/lemon-slice

   License code: 2NRNUIV5VG7FU3K5

   Copyright 2025 Brett Johnson, My Podcast Guy™

   ]]>6040919f-436c-4995-bbfd-4802b86212e3Wed, 03 Apr 2024 06:00:00 -050024:13falsefull260602Ripped From The Podcast Headlines - Spotify's AI Behemoth vs. Apple's ApproachIn the March 2024 episode of "The Circle Sessions" titled "Ripped From The Podcast Headlines," host Brett Johnson and special guest Don The Idea Guy discuss a range of trending topics in the podcast industry, focusing on feedback mechanisms, SEO tactics, AI in podcast promotion, and novel tools for podcast creation and marketing.

   Top Takeaways

   **AI in Podcast Promotion**: Spotify’s innovative use of AI for behavioral targeting represents a new frontier in podcast marketing, helping podcasters reach more tailored audiences and promote their back catalogs more effectively.

   **Evolving Ad Insertion Techniques**: AI is changing the podcast advertising landscape by enabling smarter, contextually relevant ad placements. Still, there's a concern over maintaining the balance between content quality and ad revenues.

   **Importance of Planning Content for Ads**: The sophistication of AI tools for ad placement makes it increasingly important for podcasters to mindfully plan their content to seamlessly incorporate advertisements without detracting from listener experience.

   **Apple and AI Promotion Tools**: The episode notes that while Spotify has spearheaded the use of AI for podcast promotion, Apple is seen as lagging but has plans to support Google's Gemini AI tool, highlighting the trend towards AI adoption in podcasting platforms.

   **Podcasting Tools and AI Integration**: With platforms like Launchcasts providing AI-generated scripts, voice options, and artwork, podcast creation is becoming more accessible. However, the quality and creativity of content generated through AI might still require human oversight and finesse.

   **The Roast Format for Feedback**: Brett Johnson and Don The Idea Guy discussed the potential for entertaining and insightful podcast reviews through a "roast" format. This could create an engaging way for podcasters to learn from each other’s successes and mistakes. Send us an email with your request to have your podcast, podcast website, or podcast social media analyzed.

   podcasts@circle270media.com

   Key Moments

   00:00 Spotify uses AI for targeted podcast promotion.

   05:51 Podcasters prefer Spotify over Apple for tools.

   08:12 Audacy introduces AI tool for podcast advertising.

   09:42 AI transcript contextual; avoiding accidental ad placement.

   15:53 AI platform launches podcasts with script and art.

   19:23 Ausha study unlocks questionable tactics for Apple Podcasts.

   20:10 SEO study reveals outdated penalized practices. Avoid.

   26:08 Feedback sessions on various industry content.

   27:53 Podcast roast videos promote feedback and discussion.

   30:22 Comparing podcast episodes and promotional strategies.

   MEET DON THE IDEA GUY!

   Possessing creative powers beyond those of mere mortals, DON THE IDEA GUY rescues those in need of innovative ideas through his brainstorming sessions, articles, and websites.

   DTIG (DEE-tigg) has been featured in Small Business News, interviewed by the New York Times, quoted in Fast Company magazine, and served as the first president of the International Idea Trade Association.

   Don is a proud member of the BzzAgent community, and is featured in]]>In the March 2024 episode of "The Circle Sessions" titled "Ripped From The Podcast Headlines," host Brett Johnson and special guest Don The Idea Guy discuss a range of trending topics in the podcast industry, focusing on feedback mechanisms, SEO tactics, AI in podcast promotion, and novel tools for podcast creation and marketing.

   Top Takeaways

   **AI in Podcast Promotion**: Spotify’s innovative use of AI for behavioral targeting represents a new frontier in podcast marketing, helping podcasters reach more tailored audiences and promote their back catalogs more effectively.

   **Evolving Ad Insertion Techniques**: AI is changing the podcast advertising landscape by enabling smarter, contextually relevant ad placements. Still, there's a concern over maintaining the balance between content quality and ad revenues.

   **Importance of Planning Content for Ads**: The sophistication of AI tools for ad placement makes it increasingly important for podcasters to mindfully plan their content to seamlessly incorporate advertisements without detracting from listener experience.

   **Apple and AI Promotion Tools**: The episode notes that while Spotify has spearheaded the use of AI for podcast promotion, Apple is seen as lagging but has plans to support Google's Gemini AI tool, highlighting the trend towards AI adoption in podcasting platforms.

   **Podcasting Tools and AI Integration**: With platforms like Launchcasts providing AI-generated scripts, voice options, and artwork, podcast creation is becoming more accessible. However, the quality and creativity of content generated through AI might still require human oversight and finesse.

   **The Roast Format for Feedback**: Brett Johnson and Don The Idea Guy discussed the potential for entertaining and insightful podcast reviews through a "roast" format. This could create an engaging way for podcasters to learn from each other’s successes and mistakes. Send us an email with your request to have your podcast, podcast website, or podcast social media analyzed.

   podcasts@circle270media.com

   Key Moments

   00:00 Spotify uses AI for targeted podcast promotion.

   05:51 Podcasters prefer Spotify over Apple for tools.

   08:12 Audacy introduces AI tool for podcast advertising.

   09:42 AI transcript contextual; avoiding accidental ad placement.

   15:53 AI platform launches podcasts with script and art.

   19:23 Ausha study unlocks questionable tactics for Apple Podcasts.

   20:10 SEO study reveals outdated penalized practices. Avoid.

   26:08 Feedback sessions on various industry content.

   27:53 Podcast roast videos promote feedback and discussion.

   30:22 Comparing podcast episodes and promotional strategies.

   MEET DON THE IDEA GUY!

   Possessing creative powers beyond those of mere mortals, DON THE IDEA GUY rescues those in need of innovative ideas through his brainstorming sessions, articles, and websites.

   DTIG (DEE-tigg) has been featured in Small Business News, interviewed by the New York Times, quoted in Fast Company magazine, and served as the first president of the International Idea Trade Association.

   Don is a proud member of the BzzAgent community, and is featured in BzzAgent.com founder Dave Balter’s book “Grapevine: The New Art of Word-of-Mouth Marketing.”

   His Innovation Channel on the Duct Tape Marketing Blog has been recognized as a Forbes Favorite.

   Don is the author of the book “100-WHATS of CREATIVITY“, one-hundred ‘what if?’ questions to spur your creativity, unmuck your mind, and break through your mental blocks and has written dozens of articles and hundreds of blog postings on the subject of increasing innovation and adding creativity to your personal and professional life.

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/vince-mcgill/lemon-slice

   License code: 2NRNUIV5VG7FU3K5

   Copyright 2025 Brett Johnson, My Podcast Guy™

   ]]>e1fd0571-b833-4bf5-a44f-c03abc0735f7Wed, 27 Mar 2024 06:00:00 -050033:55falsefull259592Pros and Cons Of Creating a Political PodcastIn this episode of The Circle Sessions, host Brett Johnson discusses the current landscape of political podcasts, focusing on the pros and cons of creating content in this genre.

   Brett delves into a recent survey highlighting the popularity of political podcasts among different generations and shares insights on the engagement and sharing of political news and media. He explores the potential challenges of creating and sustaining a political podcast amidst the dynamic nature of election cycles and offers valuable considerations for content creators looking to navigate the ever-changing political landscape.

   Whether you're already entrenched in political podcasting or considering entering the space, this episode provides valuable insights into the unique opportunities and potential pitfalls of this genre.

   Top Takeaways

   1. The popularity of political podcasts during an election year can be significant, with a surge in content creation around election cycles.

   2. The analysis identifies NPR News Now as the most favored news and political podcast in the US for this election cycle, with different age groups showing preference for specific political podcasts.

   3. Despite the surge in political podcast content, engagement levels may not necessarily match the increase in content creation, with a noticeable decline in interest for some segments of the population.

   4. Generational differences exist in how various age groups perceive and engage with political content on social media, with some feeling the need to share their political views and others refraining from doing so due to election-related stress.

   5. While there was a significant increase in podcast listenership from 2004 to 2023, the impact of political podcasts and their sustainability beyond the election cycle is a consideration for podcast creators.

   6. Political podcast creators may need to explore alternative show formats and consider the potential challenges posed by the lack of campaign ad spending in political podcasts.

   7. There are considerations around the sustainability of political content, its ability to stay relevant beyond the election cycle, and the potential need for creators to pivot their content to retain their audience's interest.

   8. Creators are encouraged to evaluate how their political content can survive beyond the election cycle and consider seeking guidance from podcast consultants to navigate the changing landscape of political podcasting.

   9. The influence of culture and the potential political backlash may affect advertiser caution in associating with political content, prompting creators to consider the intersection of their content with cultural elements.

   10. Understanding the long-term game plan for political podcast content, including its ability to adapt and stay relevant beyond the election cycle, is essential for creators venturing into this niche.

   Podcastle

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My...]]>In this episode of The Circle Sessions, host Brett Johnson discusses the current landscape of political podcasts, focusing on the pros and cons of creating content in this genre.

   Brett delves into a recent survey highlighting the popularity of political podcasts among different generations and shares insights on the engagement and sharing of political news and media. He explores the potential challenges of creating and sustaining a political podcast amidst the dynamic nature of election cycles and offers valuable considerations for content creators looking to navigate the ever-changing political landscape.

   Whether you're already entrenched in political podcasting or considering entering the space, this episode provides valuable insights into the unique opportunities and potential pitfalls of this genre.

   Top Takeaways

   1. The popularity of political podcasts during an election year can be significant, with a surge in content creation around election cycles.

   2. The analysis identifies NPR News Now as the most favored news and political podcast in the US for this election cycle, with different age groups showing preference for specific political podcasts.

   3. Despite the surge in political podcast content, engagement levels may not necessarily match the increase in content creation, with a noticeable decline in interest for some segments of the population.

   4. Generational differences exist in how various age groups perceive and engage with political content on social media, with some feeling the need to share their political views and others refraining from doing so due to election-related stress.

   5. While there was a significant increase in podcast listenership from 2004 to 2023, the impact of political podcasts and their sustainability beyond the election cycle is a consideration for podcast creators.

   6. Political podcast creators may need to explore alternative show formats and consider the potential challenges posed by the lack of campaign ad spending in political podcasts.

   7. There are considerations around the sustainability of political content, its ability to stay relevant beyond the election cycle, and the potential need for creators to pivot their content to retain their audience's interest.

   8. Creators are encouraged to evaluate how their political content can survive beyond the election cycle and consider seeking guidance from podcast consultants to navigate the changing landscape of political podcasting.

   9. The influence of culture and the potential political backlash may affect advertiser caution in associating with political content, prompting creators to consider the intersection of their content with cultural elements.

   10. Understanding the long-term game plan for political podcast content, including its ability to adapt and stay relevant beyond the election cycle, is essential for creators venturing into this niche.

   Podcastle

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Copyright 2025 Brett Johnson, My Podcast Guy™

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/vince-mcgill/lemon-slice

   License code: 2NRNUIV5VG7FU3K5

   ]]>f0952be7-7e65-400f-8299-ba80a4717697Wed, 20 Mar 2024 09:00:00 -050008:55falsefull258582Social Media Tool Refresh: Canva, Grammarly, and MoreWelcome to a new episode of The Circle Sessions with your host Brett Johnson and our special guest Tonnisha English-Amamoo from TJE Communications.

   In this episode titled "Social Media Tools Refresh," Brett and Tonnisha dive into the ever-changing landscape of social media tools, discussing how the tools are evolving with the implementation of AI and the new features they offer.

   Tonnisha shares her expertise on various tools such as Canva, Grammarly, Airtable, and email marketing platforms, shedding light on their functionalities and benefits.

   From discussing scheduling tools to the importance of email marketing, this episode provides valuable insights for small businesses and podcasters to level up their social media game.

   The Power of Email Marketing: "The beauty of email is that you get to directly connect with people. And when people see your name and your email come up they're they can, you know, connect with it versus I love social media, but it's so congested with so much content." — Tonnisha English-Amamoo

   Top Takeaways

   1. Social media tools are constantly evolving and incorporating AI to improve user experience and content creation.

   2. Canva is a beloved tool for creating graphics and has integrated AI features to assist with writing and design selection.

   3. Grammarly is a valuable tool for ensuring the accuracy and quality of written content, particularly in catching errors and improving consistency.

   4. Tracking time spent on tasks, such as content creation and design, is crucial for efficient work management, and tools like Toggl can help with this.

   5. Airtable can be utilized for content calendar planning, collaborating with clients to approve content, and organizing podcast episodes.

   6. Implementing a shared calendar with your team is essential for keeping track of important dates and coordinating promotional activity for events and guests.

   7. Scheduling tools like Sprout Social, Hootsuite, Buffer, and others help manage and automate social media content, but it's beneficial to consider their partnership with platforms like Meta for optimal engagement.

   8. Email marketing remains highly effective for maintaining direct contact with an audience, as it offers a consistent way to connect with individuals, even when social media platforms experience downtime.

   9. Leveraging website-built email marketing capabilities for selling products, merch, or exclusive content can enable seamless communication and engagement with your audience.

   10. Engaging with tools and platforms for professional development, such as attending conferences or workshops, is crucial for enhancing skills and staying informed about industry trends and best practices.

   Memorable Moments

   00:00 Grammarly improves writing with helpful suggestions.

   05:53 When should you seek professional design help?

   07:29 "Dissect and reassemble Canva designs, saving time."

   13:23 Airtable simplifies content planning, earns rewards.

   15:49 Grandparents don't understand but technology works well.

   17:30 Some social media scheduling tools may impact engagement.

   21:24 Mailchimp, Constant Contact, Klaviyo, Omnisend, Shopify, Squarespace offer email marketing.

   26:05 Emails: direct connection, bypasses social media congestion.

   Subscribe to Tonnisha's Tip of The Month

   TJE Communication’s mission is to empower and educate small women-owned businesses and equip them with digital solutions to level the playing field.

   IG - @tjecomm

   TW - @tjecomm

   LI - https://www.linkedin.com/in/tonnishaenglish/

   FB -...]]>Welcome to a new episode of The Circle Sessions with your host Brett Johnson and our special guest Tonnisha English-Amamoo from TJE Communications.

   In this episode titled "Social Media Tools Refresh," Brett and Tonnisha dive into the ever-changing landscape of social media tools, discussing how the tools are evolving with the implementation of AI and the new features they offer.

   Tonnisha shares her expertise on various tools such as Canva, Grammarly, Airtable, and email marketing platforms, shedding light on their functionalities and benefits.

   From discussing scheduling tools to the importance of email marketing, this episode provides valuable insights for small businesses and podcasters to level up their social media game.

   The Power of Email Marketing: "The beauty of email is that you get to directly connect with people. And when people see your name and your email come up they're they can, you know, connect with it versus I love social media, but it's so congested with so much content." — Tonnisha English-Amamoo

   Top Takeaways

   1. Social media tools are constantly evolving and incorporating AI to improve user experience and content creation.

   2. Canva is a beloved tool for creating graphics and has integrated AI features to assist with writing and design selection.

   3. Grammarly is a valuable tool for ensuring the accuracy and quality of written content, particularly in catching errors and improving consistency.

   4. Tracking time spent on tasks, such as content creation and design, is crucial for efficient work management, and tools like Toggl can help with this.

   5. Airtable can be utilized for content calendar planning, collaborating with clients to approve content, and organizing podcast episodes.

   6. Implementing a shared calendar with your team is essential for keeping track of important dates and coordinating promotional activity for events and guests.

   7. Scheduling tools like Sprout Social, Hootsuite, Buffer, and others help manage and automate social media content, but it's beneficial to consider their partnership with platforms like Meta for optimal engagement.

   8. Email marketing remains highly effective for maintaining direct contact with an audience, as it offers a consistent way to connect with individuals, even when social media platforms experience downtime.

   9. Leveraging website-built email marketing capabilities for selling products, merch, or exclusive content can enable seamless communication and engagement with your audience.

   10. Engaging with tools and platforms for professional development, such as attending conferences or workshops, is crucial for enhancing skills and staying informed about industry trends and best practices.

   Memorable Moments

   00:00 Grammarly improves writing with helpful suggestions.

   05:53 When should you seek professional design help?

   07:29 "Dissect and reassemble Canva designs, saving time."

   13:23 Airtable simplifies content planning, earns rewards.

   15:49 Grandparents don't understand but technology works well.

   17:30 Some social media scheduling tools may impact engagement.

   21:24 Mailchimp, Constant Contact, Klaviyo, Omnisend, Shopify, Squarespace offer email marketing.

   26:05 Emails: direct connection, bypasses social media congestion.

   Subscribe to Tonnisha's Tip of The Month

   TJE Communication’s mission is to empower and educate small women-owned businesses and equip them with digital solutions to level the playing field.

   IG - @tjecomm

   TW - @tjecomm

   LI - https://www.linkedin.com/in/tonnishaenglish/

   FB - https://www.facebook.com/tjecomm

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Copyright 2025 Brett Johnson, My Podcast Guy™

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/vince-mcgill/lemon-slice

   License code: 2NRNUIV5VG7FU3K5

   ]]>6d602427-01de-4c84-83ab-0d732a0574e6Wed, 13 Mar 2024 09:00:00 -050028:24falsefull257572Designing Timeless Websites in a Fast-Evolving LandscapeIn this episode of The Circle Sessions, our host Brett Johnson sits down with Yasmine Robles, a member of The Circle Of Experts from Robles Designs.

   Yasmine brings her expertise in website strategy and marketing to discuss the crucial role of analytics in optimizing websites and marketing strategies for small businesses and podcasters.

   They explore the benefits of using analytics to track website performance, choosing the right tools, interpreting data strategically, and continuously improving digital presence.

   Yasmine shares practical tips and takeaways for leveraging analytics to drive data-driven decision-making, and how it can save time and money in the long run.

   Embracing Data Analytics: "Don't be afraid of the numbers just because they look, You might think that your competitor has better numbers, but don't be afraid to regularly go in and check them. Just like you should be checking your financials for a business, you should be checking your numbers for analytics."— Yasmine Robles

   Top Takeaways

   1. Analytics provide invaluable insights into website performance and marketing efforts, enabling data-driven decision-making.

   2. Small business owners and podcasters should align analytics tools with their specific goals and marketing channels, such as using Google Analytics and social media platform insights.

   3. Bing should not be overlooked for analytics, especially if a significant portion of website traffic comes from different platforms or operating systems.

   4. Interpreting data should start with identifying key performance indicators (KPIs) and goals that can be measured, and then looking for trends, anomalies, and patterns.

   5. A/B testing involves testing variations, such as different landing pages or email subject lines, to see which performs better in terms of user responses and conversions.

   6. Regularly reviewing analytics and setting benchmarks, experimenting with changes, and continuously iterating based on insights obtained are key strategies for continuous optimization of online presence.

   7. Don't be afraid to regularly check and interpret the numbers, as analytics can be a powerful tool for making strategic decisions in marketing, podcast promotion, and online business.

   8. Embracing analytics and setting clear goals while choosing the right tools can help small business owners and podcasters interpret data strategically and consistently over time.

   9. Even if time is limited, tracking and recording analytics data is essential for future reference and historical analysis, especially as the podcast and business grow.

   10. Yasmine Robles of Robles Designs can provide expertise in running A/B tests, explaining jargon, offering freebies, and providing overall design and marketing support for podcasters and small business owners.

   Memorable Moments

   00:00 Align tools with goals for effective marketing.

   04:09 Explore different platforms, track stats, and know goals.

   09:07 AB testing involves comparing and testing items.

   11:03 Experiment with A/B testing in email marketing.

   Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.

   Her website.

   Her Instagram.

   Click here for the checklist!

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the...]]>In this episode of The Circle Sessions, our host Brett Johnson sits down with Yasmine Robles, a member of The Circle Of Experts from Robles Designs.

   Yasmine brings her expertise in website strategy and marketing to discuss the crucial role of analytics in optimizing websites and marketing strategies for small businesses and podcasters.

   They explore the benefits of using analytics to track website performance, choosing the right tools, interpreting data strategically, and continuously improving digital presence.

   Yasmine shares practical tips and takeaways for leveraging analytics to drive data-driven decision-making, and how it can save time and money in the long run.

   Embracing Data Analytics: "Don't be afraid of the numbers just because they look, You might think that your competitor has better numbers, but don't be afraid to regularly go in and check them. Just like you should be checking your financials for a business, you should be checking your numbers for analytics."— Yasmine Robles

   Top Takeaways

   1. Analytics provide invaluable insights into website performance and marketing efforts, enabling data-driven decision-making.

   2. Small business owners and podcasters should align analytics tools with their specific goals and marketing channels, such as using Google Analytics and social media platform insights.

   3. Bing should not be overlooked for analytics, especially if a significant portion of website traffic comes from different platforms or operating systems.

   4. Interpreting data should start with identifying key performance indicators (KPIs) and goals that can be measured, and then looking for trends, anomalies, and patterns.

   5. A/B testing involves testing variations, such as different landing pages or email subject lines, to see which performs better in terms of user responses and conversions.

   6. Regularly reviewing analytics and setting benchmarks, experimenting with changes, and continuously iterating based on insights obtained are key strategies for continuous optimization of online presence.

   7. Don't be afraid to regularly check and interpret the numbers, as analytics can be a powerful tool for making strategic decisions in marketing, podcast promotion, and online business.

   8. Embracing analytics and setting clear goals while choosing the right tools can help small business owners and podcasters interpret data strategically and consistently over time.

   9. Even if time is limited, tracking and recording analytics data is essential for future reference and historical analysis, especially as the podcast and business grow.

   10. Yasmine Robles of Robles Designs can provide expertise in running A/B tests, explaining jargon, offering freebies, and providing overall design and marketing support for podcasters and small business owners.

   Memorable Moments

   00:00 Align tools with goals for effective marketing.

   04:09 Explore different platforms, track stats, and know goals.

   09:07 AB testing involves comparing and testing items.

   11:03 Experiment with A/B testing in email marketing.

   Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.

   Her website.

   Her Instagram.

   Click here for the checklist!

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/vince-mcgill/lemon-slice

   License code: 2NRNUIV5VG7FU3K5

   Copyright 2025 Brett Johnson, My Podcast Guy™

   ]]>debf0558-770c-4edc-96c8-0768e967e195Wed, 06 Mar 2024 09:00:00 -050016:29falsefull256562Lion, Bear, Wolf or DolphinWelcome back to The Circle Sessions! In today's episode, we're taking a deep dive into the fascinating world of sleep chronotypes and how they affect our daily lives.

   Host Brett Johnson breaks down the four animal sleep chronotypes - lion, bear, wolf, and dolphin - and discusses how understanding your own chronotype can supercharge your productivity and podcasting game. So, whether you're an early riser like a lion, a night owl like a wolf, or somewhere in between, figuring out your peak performance times is key to creating top-notch podcast content.

   Let's explore the link between sleep chronotypes and podcasting success and discover how to harness your body's natural rhythms for an epic podcasting experience.

   Top Takeaways

   1 - Understanding your sleep chronotype can help you optimize your work day and rest periods for maximum productivity, which can in turn improve the quality of your podcast content.

   2 - Lions tend to wake up early, feel most energetic before noon, and wind down in early evening.

   3 - Bears follow the sun, being most productive in the middle of the day and retiring early in the evening.

   4 - Wolves wake up later in the day, are most productive in the afternoon, and go to bed late.

   5 - Dolphins wake up at 6 in the morning, are most productive in the late afternoon, and go to bed around 11 o'clock.

   6 - Embracing your natural productivity patterns can lead to feeling better about the content you're creating and being respectful of what your body can give you while podcasting.

   Dr. Michael Breus - Clinical Psychologist, Sleep Medicine Expert

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Copyright 2025 Brett Johnson, My Podcast Guy™

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/vince-mcgill/lemon-slice

   License code: 2NRNUIV5VG7FU3K5

   ]]>Welcome back to The Circle Sessions! In today's episode, we're taking a deep dive into the fascinating world of sleep chronotypes and how they affect our daily lives.

   Host Brett Johnson breaks down the four animal sleep chronotypes - lion, bear, wolf, and dolphin - and discusses how understanding your own chronotype can supercharge your productivity and podcasting game. So, whether you're an early riser like a lion, a night owl like a wolf, or somewhere in between, figuring out your peak performance times is key to creating top-notch podcast content.

   Let's explore the link between sleep chronotypes and podcasting success and discover how to harness your body's natural rhythms for an epic podcasting experience.

   Top Takeaways

   1 - Understanding your sleep chronotype can help you optimize your work day and rest periods for maximum productivity, which can in turn improve the quality of your podcast content.

   2 - Lions tend to wake up early, feel most energetic before noon, and wind down in early evening.

   3 - Bears follow the sun, being most productive in the middle of the day and retiring early in the evening.

   4 - Wolves wake up later in the day, are most productive in the afternoon, and go to bed late.

   5 - Dolphins wake up at 6 in the morning, are most productive in the late afternoon, and go to bed around 11 o'clock.

   6 - Embracing your natural productivity patterns can lead to feeling better about the content you're creating and being respectful of what your body can give you while podcasting.

   Dr. Michael Breus - Clinical Psychologist, Sleep Medicine Expert

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Copyright 2025 Brett Johnson, My Podcast Guy™

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/vince-mcgill/lemon-slice

   License code: 2NRNUIV5VG7FU3K5

   ]]>fc8d4b13-6737-489e-bb3e-26464dae7c09Wed, 28 Feb 2024 09:00:00 -050005:32falsefull255552Social Media Best Practices in 2024Get ready to level up your social media game with our latest chat – "Social Media Best Practices" – where Brett Johnson and Tonnisha English Amamoo, are talking about doing social media the right way.

   First up, Brett’s eyeballing the whole AI scene with a pinch of salt, especially when it’s churning out blog posts trying to sound like us. On the flip side, Tonnisha’s all about keeping things real, even when robots are penning your captions.

   We all know juggling Instagram stories, Facebook posts, and tweeting can drive you up the wall. Tonnisha's pro-tip? Pick your social media home wisely, folks – no need to win popularity contests on every app.

   Remember Vine's crash and burn? Brett and Tonnisha remind us not to put all our digital eggs in one basket.

   When the world's buzzing with news, post with purpose, or maybe get a second opinion before you click 'Share'.

   Social Media Strategy: "I think you should be where your people are, or where you want to be, and maybe you're you find your people there. Because I think when you're using a platform that you actually like, it's easier to feel excited about creating content for it." — Tonnisha

   Rebranding? Converting those likes into subscribers? Tonnisha is handing out advice on why it's crucial to get peeps over to platforms you actually own.

   By the end of the episode, you’ll be equipped to not only make noise on social media but to do so without losing track of why you started in the first place.

   Top Takeaways

   1. **AI Integration Must Be Authentic**: While AI can replicate a business owner's voice to generate content, Brett and Tonnisha emphasize the necessity of adding a personal touch to maintain authenticity.

   2. **Human Proofreading is Essential**: Regardless of AI-assisted content creation, the hosts stress the importance of reviewing and ensuring that all published content aligns with the brand’s voice and the podcast’s ethos.

   3. **SMART Social Media Strategy**: When leveraging social media, Tonnisha advises setting Specific, Measurable, Achievable, Relevant, and Time-bound (SMART) goals to avoid becoming overwhelmed and to increase effectiveness.

   4. **Platform Focus Over Quantity**: Rather than trying to be present everywhere, choose a platform that matches the brand's audience and concentrate efforts there for maximum impact.

   5. **Be Mindful of Current Events**: Tonnisha and Brett highlight the need to post content that is sensitive to major issues and to avoid being perceived as insensitive or irrelevant.

   6. **Consult a Specialist**: Before sharing content, Brett suggests seeking the perspective of social media specialists or others to ensure it fits the brand and current social context.

   7. **Own Your Audience**: The hosts encourage converting followers to subscribers on owned platforms like websites and email lists to avoid being solely dependent on social media platforms.

   8. **Content Optimization for Platforms**: It’s crucial to create and tailor content specifically for the platform it’s meant for, as each platform has its own rules and audience preferences.

   9. **Authenticity in Political/Social Stances**: When taking a stance on political/social issues, authenticity is key. Inauthenticity can cause backlash and may necessitate public apologies.

   10. **Conservation of Focus and Energy**: Tonnisha and Brett warn against the burnout that comes from feeling obligated to comment on every event. Prioritize staying true to one's core beliefs and strategic goals.

   Memorable Moments

   00:00 Automate social media but still engage personally.

   04:45 Use social media in a balanced way.

   07:56 AI systems help align content with the brand.

   12:19 Automation and S.M.A.R.T. goals for social media.

   14:06 Experiment with platforms, but diversify cautiously.

   17:04 Content emphasizes...]]>Get ready to level up your social media game with our latest chat – "Social Media Best Practices" – where Brett Johnson and Tonnisha English Amamoo, are talking about doing social media the right way.

   First up, Brett’s eyeballing the whole AI scene with a pinch of salt, especially when it’s churning out blog posts trying to sound like us. On the flip side, Tonnisha’s all about keeping things real, even when robots are penning your captions.

   We all know juggling Instagram stories, Facebook posts, and tweeting can drive you up the wall. Tonnisha's pro-tip? Pick your social media home wisely, folks – no need to win popularity contests on every app.

   Remember Vine's crash and burn? Brett and Tonnisha remind us not to put all our digital eggs in one basket.

   When the world's buzzing with news, post with purpose, or maybe get a second opinion before you click 'Share'.

   Social Media Strategy: "I think you should be where your people are, or where you want to be, and maybe you're you find your people there. Because I think when you're using a platform that you actually like, it's easier to feel excited about creating content for it." — Tonnisha

   Rebranding? Converting those likes into subscribers? Tonnisha is handing out advice on why it's crucial to get peeps over to platforms you actually own.

   By the end of the episode, you’ll be equipped to not only make noise on social media but to do so without losing track of why you started in the first place.

   Top Takeaways

   1. **AI Integration Must Be Authentic**: While AI can replicate a business owner's voice to generate content, Brett and Tonnisha emphasize the necessity of adding a personal touch to maintain authenticity.

   2. **Human Proofreading is Essential**: Regardless of AI-assisted content creation, the hosts stress the importance of reviewing and ensuring that all published content aligns with the brand’s voice and the podcast’s ethos.

   3. **SMART Social Media Strategy**: When leveraging social media, Tonnisha advises setting Specific, Measurable, Achievable, Relevant, and Time-bound (SMART) goals to avoid becoming overwhelmed and to increase effectiveness.

   4. **Platform Focus Over Quantity**: Rather than trying to be present everywhere, choose a platform that matches the brand's audience and concentrate efforts there for maximum impact.

   5. **Be Mindful of Current Events**: Tonnisha and Brett highlight the need to post content that is sensitive to major issues and to avoid being perceived as insensitive or irrelevant.

   6. **Consult a Specialist**: Before sharing content, Brett suggests seeking the perspective of social media specialists or others to ensure it fits the brand and current social context.

   7. **Own Your Audience**: The hosts encourage converting followers to subscribers on owned platforms like websites and email lists to avoid being solely dependent on social media platforms.

   8. **Content Optimization for Platforms**: It’s crucial to create and tailor content specifically for the platform it’s meant for, as each platform has its own rules and audience preferences.

   9. **Authenticity in Political/Social Stances**: When taking a stance on political/social issues, authenticity is key. Inauthenticity can cause backlash and may necessitate public apologies.

   10. **Conservation of Focus and Energy**: Tonnisha and Brett warn against the burnout that comes from feeling obligated to comment on every event. Prioritize staying true to one's core beliefs and strategic goals.

   Memorable Moments

   00:00 Automate social media but still engage personally.

   04:45 Use social media in a balanced way.

   07:56 AI systems help align content with the brand.

   12:19 Automation and S.M.A.R.T. goals for social media.

   14:06 Experiment with platforms, but diversify cautiously.

   17:04 Content emphasizes attracting an audience through engaging content.

   21:56 Meta's integration benefits content creators across platforms.

   25:06 Small business owners should be mindful of authenticity.

   29:33 Choose focus wisely, and don't burn out.

   Subscribe to Tonnisha's Tip of The Month

   TJE Communication’s mission is to empower and educate small women-owned businesses and equip them with digital solutions to level the playing field.

   IG - @tjecomm

   TW - @tjecomm

   LI - https://www.linkedin.com/in/tonnishaenglish/

   FB - https://www.facebook.com/tjecomm

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/vince-mcgill/lemon-slice

   License code: 2NRNUIV5VG7FU3K5

   Copyright 2025 Brett Johnson, My Podcast Guy™

   ]]>9618cbcb-200c-4c78-8523-36a5a6f3f5e2Wed, 21 Feb 2024 09:00:00 -050035:36falsefull254542From Pixels To ProfitsThe Circle Sessions

   53 From Pixels To Profits

   In this episode of The Circle Sessions, Brett Johnson and web design expert Yasmine Robles from Robles Designs dive deep into the world of conversion-focused web design and how it can boost profitability for businesses and podcasts.

   Yasmine knows her stuff when it comes to creating websites that are not just visually stunning, but also strategically designed to convert visitors into loyal customers. Their conversation is full of practical advice and real-life examples, making it a valuable listen for anyone looking to level up their online presence and monetization game.

   They kick things off by discussing the importance of conversion-focused design and how it's all about making moolah from your website. Yasmine sheds light on the nitty-gritty of strategic planning, user experience optimization, and the art of driving desired actions – all with the ultimate goal of turning visitors into happy customers. It's not just about creating a pretty website; it's about crafting an online experience that seamlessly guides people towards making a purchase or taking the desired action.

   They dig into the core principles of conversion-focused design, focusing on clarity, simplification, and relevance. They stress the need for a clear and user-friendly layout, especially optimized for mobile because, let's face it, we're all glued to our phones these days. Yasmine draws parallels between these design principles and podcast strategy, emphasizing the importance of keeping content clear, simple, and relevant – whether you're designing a website or planning your next killer podcast episode.

   Things get practical when they walk through a scenario of a podcaster wanting to sell merch like coffee mugs. Yasmine's advice is spot on – align your podcast content with your website, and leverage show notes and transcripts to promote your merch seamlessly. Add some upsell opportunities and user-generated content, and boom, you've got a holistic approach to boosting those merchandise sales.

   Smartphone vs. desktop user behavior takes center stage, and Yasmine stresses the need for simplicity and ease of navigation, especially on mobile. No one likes a complicated purchasing process, right? So, keeping it a smooth 1-2-3 step journey is key to driving those sales.

   The episode wraps up with a reminder about the power of post-purchase engagement and leveraging user-generated content for some good old social proof. Yasmine's insights on nurturing customer relationships post-purchase and building a community-driven approach are pure gold. Because let's be real – creating a hyper-engaged community around your brand or podcast is like hitting the jackpot for sustained profitability and growth.

   Top 10 Takeaways

   1. Conversion-focused web design is essential to maximize profits from a website, and this approach involves creating a clear path for users, simplifying navigation, and presenting relevant content to drive desired actions.

   2. Strategic website layouts guide users through a seamless journey, focusing their attention on key elements that drive conversions, such as call-to-action buttons and strategically placed information.

   3. To sell merchandise on a website, such as coffee mugs with a podcast logo, a strategic approach involves incorporating links in show notes or blog posts, providing a clear path to purchase, and potentially upselling related products.

   4. Mobile optimization is crucial for e-commerce websites, and while the user journey should be similar for desktop and mobile, the content presentation should be simplified and tailored to the user's viewing experience on different devices.

   5. The post-purchase journey should include a thank-you page and transactional and marketing emails to engage customers further and...]]>The Circle Sessions

   53 From Pixels To Profits

   In this episode of The Circle Sessions, Brett Johnson and web design expert Yasmine Robles from Robles Designs dive deep into the world of conversion-focused web design and how it can boost profitability for businesses and podcasts.

   Yasmine knows her stuff when it comes to creating websites that are not just visually stunning, but also strategically designed to convert visitors into loyal customers. Their conversation is full of practical advice and real-life examples, making it a valuable listen for anyone looking to level up their online presence and monetization game.

   They kick things off by discussing the importance of conversion-focused design and how it's all about making moolah from your website. Yasmine sheds light on the nitty-gritty of strategic planning, user experience optimization, and the art of driving desired actions – all with the ultimate goal of turning visitors into happy customers. It's not just about creating a pretty website; it's about crafting an online experience that seamlessly guides people towards making a purchase or taking the desired action.

   They dig into the core principles of conversion-focused design, focusing on clarity, simplification, and relevance. They stress the need for a clear and user-friendly layout, especially optimized for mobile because, let's face it, we're all glued to our phones these days. Yasmine draws parallels between these design principles and podcast strategy, emphasizing the importance of keeping content clear, simple, and relevant – whether you're designing a website or planning your next killer podcast episode.

   Things get practical when they walk through a scenario of a podcaster wanting to sell merch like coffee mugs. Yasmine's advice is spot on – align your podcast content with your website, and leverage show notes and transcripts to promote your merch seamlessly. Add some upsell opportunities and user-generated content, and boom, you've got a holistic approach to boosting those merchandise sales.

   Smartphone vs. desktop user behavior takes center stage, and Yasmine stresses the need for simplicity and ease of navigation, especially on mobile. No one likes a complicated purchasing process, right? So, keeping it a smooth 1-2-3 step journey is key to driving those sales.

   The episode wraps up with a reminder about the power of post-purchase engagement and leveraging user-generated content for some good old social proof. Yasmine's insights on nurturing customer relationships post-purchase and building a community-driven approach are pure gold. Because let's be real – creating a hyper-engaged community around your brand or podcast is like hitting the jackpot for sustained profitability and growth.

   Top 10 Takeaways

   1. Conversion-focused web design is essential to maximize profits from a website, and this approach involves creating a clear path for users, simplifying navigation, and presenting relevant content to drive desired actions.

   2. Strategic website layouts guide users through a seamless journey, focusing their attention on key elements that drive conversions, such as call-to-action buttons and strategically placed information.

   3. To sell merchandise on a website, such as coffee mugs with a podcast logo, a strategic approach involves incorporating links in show notes or blog posts, providing a clear path to purchase, and potentially upselling related products.

   4. Mobile optimization is crucial for e-commerce websites, and while the user journey should be similar for desktop and mobile, the content presentation should be simplified and tailored to the user's viewing experience on different devices.

   5. The post-purchase journey should include a thank-you page and transactional and marketing emails to engage customers further and encourage repeat purchases or additional actions.

   6. User-generated content, such as images of customers using purchased products, can be utilized on websites to build a sense of community and increase customer engagement.

   7. Podcasters can monetize their offerings through various strategies, including selling merchandise, creating a paid community, utilizing "buy me a coffee" options, and leveraging user-generated content for promotion.

   8. Websites can feature a "meet our community" section or showcase user-generated content from social media to foster community engagement and increase the cool factor associated with the brand.

   9. Engaging with customers post-sale and maintaining a sense of community can contribute to repeat purchases and continued support of the brand, beyond the initial transaction.

   10. Podcasters and businesses can seek professional support for website audits, SEO optimization, and content creation to ensure their online presence is effectively utilized to drive profits and engage their audience.

   Memorable Moments

   00:00 Core principles: clarity, simplification, relevance, mobile optimization.

   05:35 Strategic podcast promotion for coffee shop merch.

   08:44 Simplify e-commerce design for better mobile experience.

   12:43 Podcasters create community and monetize through paid content.

   15:11 Taking screenshots is okay, ask for permission.

   Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.

   Her website.

   Her Instagram.

   Click here for the checklist!

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/abbynoise/face-game

   License code: IUDJXGXP8JAXJVJS

   Copyright 2025 Brett Johnson, My Podcast Guy™

   ]]>6c7c3502-a421-41aa-808d-a352e7c2016cWed, 14 Feb 2024 09:00:00 -050018:11falsefull253532Ripped From The Podcast Headlines - Joe Rogan Stays HomeWelcome to The Circle Sessions, where we dive into the latest news and trends in the world of media, advertising, and content creation. In this episode, host Brett Johnson is joined by the ever-creative Don The Idea Guy as they explore the hot topics ripped from the headlines.

   The world’s #1 podcast, The Joe Rogan Experience has renewed with Spotify. The show will no longer be exclusive: and will ‘soon’ be made available on additional platforms like Apple, Amazon and YouTube. Terms of the deal weren’t given; the Wall Street Journal suggests the deal is worth as much as $250mn; however, Spotify told The Guardian that figure was incorrect.

   SiriusXM Inks New Multi-Year Agreement with SmartLess Media, Including Powerhouse Flagship Podcast, “SmartLess” SiriusXM’s roster, which includes Crime Junkie, Pod Save America, and Conan O’Brien Needs A Friend. SiriusXM also cut a deal with James Corden in November.

   Use Passionfroot to create an online media kit and find sponsors. Here is the example we talk about in the podcast.

   In a split 3-2 vote, the Federal Communications Commission has voted to move forward with a proposal that would bestow benefits on broadcasters that invest in locally-originated programming. If adopted, it would give processing priority to radio and TV stations that certify they provide locally originated programming when they file license renewal applications or transfer a license. Don and Brett disagree on the opportunities for podcasters if this unfolds for stations needing more locally produced content.

   Brett has more to say about this in this episode of The Circle Sessions.

   Key Takeaways

   1. There is potential for podcasters to leverage opportunities in traditional radio stations and platforms like SiriusXM for additional exposure and audience growth.

   2. The strategy of podcast advertising warrants careful consideration, ensuring that ad breaks do not overwhelm the listener experience.

   3....]]>Welcome to The Circle Sessions, where we dive into the latest news and trends in the world of media, advertising, and content creation. In this episode, host Brett Johnson is joined by the ever-creative Don The Idea Guy as they explore the hot topics ripped from the headlines.

   The world’s #1 podcast, The Joe Rogan Experience has renewed with Spotify. The show will no longer be exclusive: and will ‘soon’ be made available on additional platforms like Apple, Amazon and YouTube. Terms of the deal weren’t given; the Wall Street Journal suggests the deal is worth as much as $250mn; however, Spotify told The Guardian that figure was incorrect.

   SiriusXM Inks New Multi-Year Agreement with SmartLess Media, Including Powerhouse Flagship Podcast, “SmartLess” SiriusXM’s roster, which includes Crime Junkie, Pod Save America, and Conan O’Brien Needs A Friend. SiriusXM also cut a deal with James Corden in November.

   Use Passionfroot to create an online media kit and find sponsors. Here is the example we talk about in the podcast.

   In a split 3-2 vote, the Federal Communications Commission has voted to move forward with a proposal that would bestow benefits on broadcasters that invest in locally-originated programming. If adopted, it would give processing priority to radio and TV stations that certify they provide locally originated programming when they file license renewal applications or transfer a license. Don and Brett disagree on the opportunities for podcasters if this unfolds for stations needing more locally produced content.

   Brett has more to say about this in this episode of The Circle Sessions.

   Key Takeaways

   1. There is potential for podcasters to leverage opportunities in traditional radio stations and platforms like SiriusXM for additional exposure and audience growth.

   2. The strategy of podcast advertising warrants careful consideration, ensuring that ad breaks do not overwhelm the listener experience.

   3. Understanding listener behavior, preferences, and consumption patterns can help in strategizing podcast release schedules and content.

   4. The evolution of platforms like SiriusXM from satellite to app-based services could impact the landscape of podcast exclusivity and subscriber counts.

   5. The competitive landscape of podcast acquisitions by major platforms like Spotify and SiriusXM signals a shift towards exclusive content and original programming.

   6. Platforms like Passionfroot.me offer creators a visual portfolio and sponsorship pitching platform, potentially presenting a valuable revenue generation opportunity.

   In this engaging and informative episode, listeners are treated to a wealth of knowledge and lighthearted banter, making "Ripped From The Headlines" a must-listen for anyone interested in the podcasting industry and the world of content creation.

   Memorable Moments

   04:04 Spotify deal opens up to other platforms.

   09:02 Discovering interconnected relationships in Hollywood's behind-the-scenes.

   11:33 Discussion of podcast listening habits, particularly bingeing.

   13:54 SiriusXM app evolving for future satellite usage.

   16:55 Netflix and Amazon create original content studios.

   19:09 Passionfroot.me - Community for creators and brands, media kit.

   25:08 FCC proposes benefits for locally originated programming.

   34:12 Use your podcast to gain traditional media coverage.

   39:28 Finding common solutions to audience growth challenges.

   MEET DON THE IDEA GUY!

   Possessing creative powers beyond those of mere mortals, DON THE IDEA GUY rescues those in need of innovative ideas through his brainstorming sessions, articles, and websites.

   DTIG (DEE-tigg) has been featured in Small Business News, interviewed by the New York Times, quoted in Fast Company magazine, and served as the first president of the International Idea Trade Association.

   Don is a proud member of the BzzAgent community, and is featured in BzzAgent.com founder Dave Balter’s book “Grapevine: The New Art of Word-of-Mouth Marketing.”

   His Innovation Channel on the Duct Tape Marketing Blog has been recognized as a Forbes Favorite.

   Don is the author of the book “100-WHATS of CREATIVITY“, one-hundred ‘what if?’ questions to spur your creativity, unmuck your mind, and break through your mental blocks and has written dozens of articles and hundreds of blog postings on the subject of increasing innovation and adding creativity to your personal and professional life.

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/vince-mcgill/lemon-slice

   License code: 2NRNUIV5VG7FU3K5

   Copyright 2025 Brett Johnson, My Podcast Guy™

   ]]>b7a5d215-b56a-45ce-9152-f76b38ee46c3Wed, 07 Feb 2024 06:00:00 -050040:40falsefull252522Setting and Achieving S.M.A.R.T. Goals for Your PodcastSetting and Achieving S.M.A.R.T. Goals for Your Podcast

   2 51

   In this episode of The Circle Sessions, host Brett Johnson is joined by Tonnisha English-Amamoo, a digital marketing expert and the founder of TJE Communications. Tonnisha is passionate about helping small businesses level the playing field through digital marketing strategies. The episode focuses on the concept of S.M.A.R.T. goals and how podcasters can apply this framework to set and achieve their podcasting goals effectively.

   Understanding S.M.A.R.T. Goals

   Tonnisha provides an in-depth understanding of S.M.A.R.T. goals, breaking down each component of the acronym:

   1. Specific: Tonnisha emphasizes the importance of setting specific goals, highlighting how specificity aids in tracking progress and making necessary adjustments.

   2. Measurable: She elucidates that measurable goals enable podcasters to quantify their progress over time and make informed decisions based on data and analytics.

   3. Achievable (or Attainable): Tonnisha advises against setting unattainable goals, underscoring the need to strike a balance between challenge and achievability. She recommends breaking large goals into smaller, more manageable steps to maintain sustainability.

   4. Relevant (or Realistic): With a focus on relevance to overall business objectives, Tonnisha stresses the importance of aligning podcasting goals with the larger context of the podcaster's brand and mission.

   5. Timely: Lastly, Tonnisha discusses the significance of setting time frames for achieving goals, allowing for strategic planning and periodic check-ins to evaluate progress.

   Applying S.M.A.R.T. Goals to Podcasting

   Brett and Tonnisha explore the application of S.M.A.R.T. goals specifically within the realm of podcasting. They delve into the relevance of setting time frames for podcast seasons, allowing podcasters to take breaks, reevaluate, and plan new content. Moreover, they address the need for podcasters to consider the sustainability of high-demand content and the potential benefits of evergreen content strategies.

   Top Takeaways

   1. S.M.A.R.T. goals can be applied at any time of the year, not just at the beginning of the year.

   2. When setting S.M.A.R.T. goals for a podcast, specificity is important to track progress and make adjustments.

   3. Measurable goals help in monitoring and evaluating progress, such as tracking content posting frequency and follower growth.

   4. Achievable/attainable goals should be challenging yet realistic for sustainable progress and growth in a podcast.

   5. The relevance of goals to the overall business objectives is crucial to ensure the efforts align with the desired outcomes.

   6. The timeliness of goals provides a clear timeframe for achieving them and organizing tasks effectively, which is important for mental well-being and preventing burnout.

   7. Utilizing seasons for podcasts can provide a natural break for reflection, evaluation, and planning, allowing for quality over quantity.

   8. Pivot is essential as unforeseen circumstances might require a change in plans, and that's okay.

   "So when you're thinking about your goals, they should also meet ultimately be aligned with whatever your overall business goals are."

   Setting Realistic Business Goals on Social Media — Tonnisha English-Amamoo

   "Best practices, you know, there is no wrong way or right way to do it. It just comes down to maybe doing it a little bit better."

   Podcasting Best Practices — Brett Johnson

   
   

   Memorable Moments

   00:00 Important to set specific, trackable goals.

   03:41 Evaluate, align, and adjust social media strategy.

   07:40 Set achievable, sustainable goals for...]]>Setting and Achieving S.M.A.R.T. Goals for Your Podcast

   2 51

   In this episode of The Circle Sessions, host Brett Johnson is joined by Tonnisha English-Amamoo, a digital marketing expert and the founder of TJE Communications. Tonnisha is passionate about helping small businesses level the playing field through digital marketing strategies. The episode focuses on the concept of S.M.A.R.T. goals and how podcasters can apply this framework to set and achieve their podcasting goals effectively.

   Understanding S.M.A.R.T. Goals

   Tonnisha provides an in-depth understanding of S.M.A.R.T. goals, breaking down each component of the acronym:

   1. Specific: Tonnisha emphasizes the importance of setting specific goals, highlighting how specificity aids in tracking progress and making necessary adjustments.

   2. Measurable: She elucidates that measurable goals enable podcasters to quantify their progress over time and make informed decisions based on data and analytics.

   3. Achievable (or Attainable): Tonnisha advises against setting unattainable goals, underscoring the need to strike a balance between challenge and achievability. She recommends breaking large goals into smaller, more manageable steps to maintain sustainability.

   4. Relevant (or Realistic): With a focus on relevance to overall business objectives, Tonnisha stresses the importance of aligning podcasting goals with the larger context of the podcaster's brand and mission.

   5. Timely: Lastly, Tonnisha discusses the significance of setting time frames for achieving goals, allowing for strategic planning and periodic check-ins to evaluate progress.

   Applying S.M.A.R.T. Goals to Podcasting

   Brett and Tonnisha explore the application of S.M.A.R.T. goals specifically within the realm of podcasting. They delve into the relevance of setting time frames for podcast seasons, allowing podcasters to take breaks, reevaluate, and plan new content. Moreover, they address the need for podcasters to consider the sustainability of high-demand content and the potential benefits of evergreen content strategies.

   Top Takeaways

   1. S.M.A.R.T. goals can be applied at any time of the year, not just at the beginning of the year.

   2. When setting S.M.A.R.T. goals for a podcast, specificity is important to track progress and make adjustments.

   3. Measurable goals help in monitoring and evaluating progress, such as tracking content posting frequency and follower growth.

   4. Achievable/attainable goals should be challenging yet realistic for sustainable progress and growth in a podcast.

   5. The relevance of goals to the overall business objectives is crucial to ensure the efforts align with the desired outcomes.

   6. The timeliness of goals provides a clear timeframe for achieving them and organizing tasks effectively, which is important for mental well-being and preventing burnout.

   7. Utilizing seasons for podcasts can provide a natural break for reflection, evaluation, and planning, allowing for quality over quantity.

   8. Pivot is essential as unforeseen circumstances might require a change in plans, and that's okay.

   "So when you're thinking about your goals, they should also meet ultimately be aligned with whatever your overall business goals are."

   Setting Realistic Business Goals on Social Media — Tonnisha English-Amamoo

   "Best practices, you know, there is no wrong way or right way to do it. It just comes down to maybe doing it a little bit better."

   Podcasting Best Practices — Brett Johnson

   
   

   Memorable Moments

   00:00 Important to set specific, trackable goals.

   03:41 Evaluate, align, and adjust social media strategy.

   07:40 Set achievable, sustainable goals for personal growth.

   12:27 Align personal goals with business strategy realistically.

   14:32 Setting specific and timely goals is important.

   18:17 Podcasts, true crime, pop culture, recording weekly.

   20:19 Create evergreen content, set goals, and maintain a schedule.

   Subscribe to Tonnisha's Tip of The Month

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/vince-mcgill/lemon-slice

   License code: 2NRNUIV5VG7FU3K5

   Copyright 2025 Brett Johnson, My Podcast Guy™

   ]]>bf5be655-b402-4426-8113-c178196b7241Wed, 31 Jan 2024 02:00:00 -050024:56falsefull251512Expanding Your Podcast's Reach with RadioExpanding Your Podcast's Reach: The Impact of FCC's Local Programming Proposal

   In this episode of The Circle Sessions, host Brett Johnson delves into the topic of FCC and podcasting, exploring the potential impact of a recent proposal by the Federal Communications Commission on radio stations, and how it could be a positive move for podcasters.

   The episode provides valuable insights into the implications of this proposal, as well as the opportunities it presents for podcasters looking to expand their reach through collaboration with local radio stations.

   Brett summarizes the FCC's proposal, detailing the perks it offers to broadcasters supporting locally produced content. He explains that radio and TV stations confirming their commitment to locally created programming during license renewals or transfers will receive faster processing. The proposal emphasizes the value of locally originated content in meeting community service obligations and promoting airway diversity.

   Brett then highlights the potential for podcasters to provide programming to their local radio station to benefit from faster approval through the FCC for their license renewal.

   He offers a compelling comparison of the differences between the two mediums, shedding light on how podcasters can leverage these distinctions to their advantage.

   Brett explores the numerous advantages of getting a podcast featured on a radio station. He outlines the potential benefits, including reaching a wider audience, leveraging the popularity of radio stations, gaining access to superior sound quality and professional studio facilities, unlocking additional revenue streams through advertising partnerships, and collaborating with other radio personalities. He emphasizes the potential for podcasters to become local legends, engaging with their community and enhancing their exposure.

   While being featured on the radio can enhance a podcast's perception and attract potential guests and advertisers, the quality of the content and the effectiveness of promotions remain pivotal factors for success. Brett provides practical advice and encourages podcasters to consider the potential of collaborating with radio stations, offering to engage in personalized discussions on how to refine their podcast for radio show adaptation.

   Key Takeaways

   1. The FCC is offering perks to broadcasters that support locally produced content, which could lead to faster processing for their license renewals or transfers. This can create an opportunity for podcasters to provide programming to local radio stations.

   2. There is an opportunity for podcasters to get their podcasts on radio stations, which can help reach a whole new audience and grow their fan base.

   3. Radio stations usually have state-of-the-art studios and skilled engineers, providing a chance for podcasters to enhance the sound quality of their content.

   4. Partnering with radio stations can open up more opportunities for monetization through solid advertising partnerships and potential sponsors.

   5. Teamwork and collaboration with radio personalities can create more exposure and fun opportunities for the podcast.

   6. Being featured on the radio can enhance a podcast's reputation and make it a local legend, leading to more interaction, feedback, and potential live events.

   7. While being on the radio can provide advantages, the quality of the content remains the most significant aspect for listeners and potential advertisers.

   Memorable Moments

   00:00 FCC proposal encourages local programming, maybe podcasters opportunity?

   04:17 More ears, more fun

   04:34 Ride the wave of popularity

   04:57 Studio magic

   05:08 Radio stations offer lucrative opportunities for podcasts.

   06:20 Teamwork makes the dream work

   "So If you read between the lines, there is an opportunity here for...]]>Expanding Your Podcast's Reach: The Impact of FCC's Local Programming Proposal

   In this episode of The Circle Sessions, host Brett Johnson delves into the topic of FCC and podcasting, exploring the potential impact of a recent proposal by the Federal Communications Commission on radio stations, and how it could be a positive move for podcasters.

   The episode provides valuable insights into the implications of this proposal, as well as the opportunities it presents for podcasters looking to expand their reach through collaboration with local radio stations.

   Brett summarizes the FCC's proposal, detailing the perks it offers to broadcasters supporting locally produced content. He explains that radio and TV stations confirming their commitment to locally created programming during license renewals or transfers will receive faster processing. The proposal emphasizes the value of locally originated content in meeting community service obligations and promoting airway diversity.

   Brett then highlights the potential for podcasters to provide programming to their local radio station to benefit from faster approval through the FCC for their license renewal.

   He offers a compelling comparison of the differences between the two mediums, shedding light on how podcasters can leverage these distinctions to their advantage.

   Brett explores the numerous advantages of getting a podcast featured on a radio station. He outlines the potential benefits, including reaching a wider audience, leveraging the popularity of radio stations, gaining access to superior sound quality and professional studio facilities, unlocking additional revenue streams through advertising partnerships, and collaborating with other radio personalities. He emphasizes the potential for podcasters to become local legends, engaging with their community and enhancing their exposure.

   While being featured on the radio can enhance a podcast's perception and attract potential guests and advertisers, the quality of the content and the effectiveness of promotions remain pivotal factors for success. Brett provides practical advice and encourages podcasters to consider the potential of collaborating with radio stations, offering to engage in personalized discussions on how to refine their podcast for radio show adaptation.

   Key Takeaways

   1. The FCC is offering perks to broadcasters that support locally produced content, which could lead to faster processing for their license renewals or transfers. This can create an opportunity for podcasters to provide programming to local radio stations.

   2. There is an opportunity for podcasters to get their podcasts on radio stations, which can help reach a whole new audience and grow their fan base.

   3. Radio stations usually have state-of-the-art studios and skilled engineers, providing a chance for podcasters to enhance the sound quality of their content.

   4. Partnering with radio stations can open up more opportunities for monetization through solid advertising partnerships and potential sponsors.

   5. Teamwork and collaboration with radio personalities can create more exposure and fun opportunities for the podcast.

   6. Being featured on the radio can enhance a podcast's reputation and make it a local legend, leading to more interaction, feedback, and potential live events.

   7. While being on the radio can provide advantages, the quality of the content remains the most significant aspect for listeners and potential advertisers.

   Memorable Moments

   00:00 FCC proposal encourages local programming, maybe podcasters opportunity?

   04:17 More ears, more fun

   04:34 Ride the wave of popularity

   04:57 Studio magic

   05:08 Radio stations offer lucrative opportunities for podcasts.

   06:20 Teamwork makes the dream work

   "So If you read between the lines, there is an opportunity here for podcasters to provide programming to their local radio station if they choose to go in with this local, programming option to get faster approval, through the FCC for their license renewal."

   — Brett Johnson [00:02:28 → 00:02:45]

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/vince-mcgill/lemon-slice

   License code: 2NRNUIV5VG7FU3K5

   Copyright 2025 Brett Johnson, My Podcast Guy™

   ]]>f69d7c1f-4ccc-45e3-a3c8-2ada6070d1a1Wed, 24 Jan 2024 09:00:00 -050008:30falsefull250502Crafting a Digital Identity: The Art and Science of Branding in Web DesignThe Circle Sessions

   49 Crafting a Digital Identity: The Art and Science of Branding in Web Design

   In this episode of The Circle Sessions, host Brett Johnson and guest Yasmine Robles delve into the art and science of crafting a digital identity through branding and website design. Yasmine, a web designer and part of The Circle of Experts, emphasizes the importance of shaping a brand's perception online to leave a lasting impression. The episode covers the crucial role of aesthetics, emotion, strategy, and memorable branding in creating an effective digital presence, particularly for small businesses and podcasters.

   The Importance of Crafting a Digital Identity

   Yasmine highlights the significance of shaping how a brand is perceived online and the impact a website has as the first touchpoint for potential customers. Crafting a compelling digital identity becomes crucial in shaping the perception of the business and podcast, and ensuring that the digital brand reflects the best image.

   Identifying Authenticity and Connection

   The discussion turns to the emotional bridge created by aesthetics and its ability to evoke a connection with the audience. Yasmine underscores the need for small businesses to leverage aesthetics to build a deeper connection with the audience while aligning with their strategic brand goals. Authenticity and consistency play key roles in creating an emotional connection and ensuring that the brand's essence is reflected in all visual elements.

   Strategic Branding and Unique Elements

   The conversation shifts to the integration of aesthetics with brand strategies to align with the overall brand objectives. Yasmine emphasizes that before diving into design, it's crucial to define the brand's personality, target audience, and key messaging. Insights from a yoga studio and a gluten-free bakery rebranding project shed light on the need for unique elements and strategic clarity to reinforce brand identity and connect with the audience.

   Standing Out and Leaving a Lasting Impact

   Addressing the challenge of standing out in a digital landscape, practical tips are shared for small businesses, including podcasters, to ensure their branding is memorable and leaves a lasting impact. Yasmine emphasizes the need for businesses to embrace authenticity and weave their brand story into every design element, while consistently listening to their audience for feedback and potential shifts.

   Practical Insights and Takeaways

   The episode concludes with practical tips and takeaways for small business owners and podcasters to master the art and science of branding in web design. Yasmine highlights the importance of strategic clarity, authenticity, and the need to listen to the target audience. Recommendations for leveraging free tools like Hotjar and ways to maneuver business shifts to align with audience feedback wrap up the valuable insights shared in the episode.

   10 Takeaways from the episode

   1. Crafting a digital identity is about shaping how you want the brand to be perceived online, blending aesthetics and strategy to create a cohesive and memorable brand image.

   2. The website is often the first touchpoint for potential customers, making a compelling digital identity crucial for leaving a lasting impression.

   3. Aesthetics play a significant role in branding, serving as the emotional bridge that resonates with the audience and creates a deeper connection.

   4. Small businesses should leverage the aesthetics of web design to evoke the right emotions and build connections with the audience immediately.

   5. Strategic branding involves aligning aesthetics with brand objectives by defining the brand's personality, target audience, and key messaging to ensure a cohesive and purposeful design.

   6. Memorable branding stems from]]>The Circle Sessions

   49 Crafting a Digital Identity: The Art and Science of Branding in Web Design

   In this episode of The Circle Sessions, host Brett Johnson and guest Yasmine Robles delve into the art and science of crafting a digital identity through branding and website design. Yasmine, a web designer and part of The Circle of Experts, emphasizes the importance of shaping a brand's perception online to leave a lasting impression. The episode covers the crucial role of aesthetics, emotion, strategy, and memorable branding in creating an effective digital presence, particularly for small businesses and podcasters.

   The Importance of Crafting a Digital Identity

   Yasmine highlights the significance of shaping how a brand is perceived online and the impact a website has as the first touchpoint for potential customers. Crafting a compelling digital identity becomes crucial in shaping the perception of the business and podcast, and ensuring that the digital brand reflects the best image.

   Identifying Authenticity and Connection

   The discussion turns to the emotional bridge created by aesthetics and its ability to evoke a connection with the audience. Yasmine underscores the need for small businesses to leverage aesthetics to build a deeper connection with the audience while aligning with their strategic brand goals. Authenticity and consistency play key roles in creating an emotional connection and ensuring that the brand's essence is reflected in all visual elements.

   Strategic Branding and Unique Elements

   The conversation shifts to the integration of aesthetics with brand strategies to align with the overall brand objectives. Yasmine emphasizes that before diving into design, it's crucial to define the brand's personality, target audience, and key messaging. Insights from a yoga studio and a gluten-free bakery rebranding project shed light on the need for unique elements and strategic clarity to reinforce brand identity and connect with the audience.

   Standing Out and Leaving a Lasting Impact

   Addressing the challenge of standing out in a digital landscape, practical tips are shared for small businesses, including podcasters, to ensure their branding is memorable and leaves a lasting impact. Yasmine emphasizes the need for businesses to embrace authenticity and weave their brand story into every design element, while consistently listening to their audience for feedback and potential shifts.

   Practical Insights and Takeaways

   The episode concludes with practical tips and takeaways for small business owners and podcasters to master the art and science of branding in web design. Yasmine highlights the importance of strategic clarity, authenticity, and the need to listen to the target audience. Recommendations for leveraging free tools like Hotjar and ways to maneuver business shifts to align with audience feedback wrap up the valuable insights shared in the episode.

   10 Takeaways from the episode

   1. Crafting a digital identity is about shaping how you want the brand to be perceived online, blending aesthetics and strategy to create a cohesive and memorable brand image.

   2. The website is often the first touchpoint for potential customers, making a compelling digital identity crucial for leaving a lasting impression.

   3. Aesthetics play a significant role in branding, serving as the emotional bridge that resonates with the audience and creates a deeper connection.

   4. Small businesses should leverage the aesthetics of web design to evoke the right emotions and build connections with the audience immediately.

   5. Strategic branding involves aligning aesthetics with brand objectives by defining the brand's personality, target audience, and key messaging to ensure a cohesive and purposeful design.

   6. Memorable branding stems from authenticity, incorporating unique elements that are consistent throughout all touchpoints to reinforce brand identity.

   7. Understanding the target market and the business's authentic self is crucial for crafting effective branding, design, and web presence that reflects the brand's essence.

   8. Practical tips for mastering the art and science of branding in web design include strategic clarity, embracing authenticity, and listening to the audience to evolve with the business needs.

   9. Small business owners can use tools like Hotjar to understand customer behavior on their websites and make informed decisions to improve their digital identity and the user experience.

   10. For those looking to hone down on their brand identity and digital presence, reaching out to professionals at Robles Designs can help decipher the jargon and guide them through the process.

   Keywords

   podcast, branding, website design, digital identity, strategy, small business, aesthetics, emotion, target audience, brand goals, branding strategy, authenticity, memorable branding, brand personality, branding process, brand identity, web design, business website, brand story, digital marketing, feedback, audience engagement, brand evolution, online presence, user experience, visual elements, market research, content strategy, content creation, brand consultation

   Memorable Moments

   00:00 Crafting a digital brand for a lasting impression.

   05:01 Strategic branding involves aligning aesthetics with objectives.

   07:58 Memorable branding comes from being authentic. Incorporate unique elements and be consistent.

   11:01 Understanding the target audience and brand is key.

   14:39 Strategic clarity, authenticity, consistent branding, audience feedback.

   16:33 Consult with us for an effective podcast strategy.

   Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.

   Her website.

   Her Instagram.

   Click here for the checklist!

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Copyright 2025 Brett Johnson, My Podcast Guy™

   ]]>11b2e125-ddb5-45a8-9f5a-08f853690390Wed, 17 Jan 2024 09:00:00 -050017:19falsefull249492Unlocking Opportunities: The Value of Being Featured on PodcastsIn this episode of The Circle Sessions, host Brett Johnson discusses the benefits of being interviewed on podcasts. He emphasizes the opportunity to reach a highly targeted and engaged audience, as well as the potential for building relationships with influential podcast hosts. Brett highlights the relatively low time commitment required for podcast interviews and compares it favorably to other promotional activities.

   Additionally, he underscores the trust-building potential of audio content and its role in increasing website traffic. Brett also encourages patience and persistence in leveraging podcasting as a long-term content marketing strategy. He invites listeners to connect with him to explore how podcasting can benefit their businesses over the next 12 months and shares his contact details for further discussion.

   Overall, the episode provides valuable insights into the advantages of being a guest on podcasts and demonstrates Brett's expertise in podcast consulting, marketing, and content strategy. Listeners are encouraged to consider podcast interviews as an effective method for expanding their reach, building relationships, and enhancing their credibility in their respective industries. Brett's practical advice and strategic approach make this episode an essential listen for anyone seeking to optimize their podcasting efforts to grow their business.

   1) Build relationships with influencers in your industry - networking!

   2) They don’t take a lot of time to do

   3) Increase your trust factor

   4) Increase visitors to your website

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Copyright 2025 Brett Johnson, My Podcast Guy™

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/abbynoise/face-game

   License code: IUDJXGXP8JAXJVJS

   ]]>In this episode of The Circle Sessions, host Brett Johnson discusses the benefits of being interviewed on podcasts. He emphasizes the opportunity to reach a highly targeted and engaged audience, as well as the potential for building relationships with influential podcast hosts. Brett highlights the relatively low time commitment required for podcast interviews and compares it favorably to other promotional activities.

   Additionally, he underscores the trust-building potential of audio content and its role in increasing website traffic. Brett also encourages patience and persistence in leveraging podcasting as a long-term content marketing strategy. He invites listeners to connect with him to explore how podcasting can benefit their businesses over the next 12 months and shares his contact details for further discussion.

   Overall, the episode provides valuable insights into the advantages of being a guest on podcasts and demonstrates Brett's expertise in podcast consulting, marketing, and content strategy. Listeners are encouraged to consider podcast interviews as an effective method for expanding their reach, building relationships, and enhancing their credibility in their respective industries. Brett's practical advice and strategic approach make this episode an essential listen for anyone seeking to optimize their podcasting efforts to grow their business.

   1) Build relationships with influencers in your industry - networking!

   2) They don’t take a lot of time to do

   3) Increase your trust factor

   4) Increase visitors to your website

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Copyright 2025 Brett Johnson, My Podcast Guy™

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/abbynoise/face-game

   License code: IUDJXGXP8JAXJVJS

   ]]>af72ccf4-3518-4dbd-819a-7f2424278d58Wed, 10 Jan 2024 14:00:00 -050003:55falsefull248482Ripped From The Podcast Headlines - Marketing Maxims by Seth GodinThis week, our featured expert, Don The Idea Guy joins host Brett Johnson to discuss various aspects of growing a podcast, including ad placement and building trust with your audience.

   Don and Brett kick off the episode by diving into the increasing number of ads in podcasts and the changing perception of listeners towards ads. They explore different strategies for ad placement, including the ideal length for podcast ads. It's fascinating to hear how listeners have become more accepting of ads, understanding that they help support their favorite shows.

   The discussion takes an interesting turn as Don and Brett discuss the evolution of ads in media, from no ads to subtle recommendations by hosts. They also touch on the frustration with the increasing number of ads in podcasts, particularly those picked up by networks like HubSpot. Don even shares their personal experience of using the Pocket Cast player to skip ads on their favorite podcast.

   But it's not all about ads! Don and Brett also delve into the importance of trust, customer service, and acting as if people are watching. They discuss the significance of creating conditions for word-of-mouth marketing and the value of providing excellent customer service. Building trust with your audience is crucial for the success of any podcast.

   As the episode wraps up, Don and Brett offer their expertise to help improve existing podcasts. They encourage listeners to reach out and brainstorm ideas for choosing the right customers, improving ad placement, and maximizing the impact of their podcast.

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/vince-mcgill/lemon-slice

   License code: 2NRNUIV5VG7FU3K5

   MEET DON THE IDEA GUY!

   Possessing creative powers beyond those of mere mortals, DON THE IDEA GUY rescues those in need of innovative ideas through his brainstorming sessions, articles, and websites.

   DTIG (DEE-tigg) has been featured in Small Business News, interviewed by the New York Times, quoted in Fast Company magazine, and served as the first president of the International Idea Trade Association.

   Don is a proud member of the BzzAgent community, and is featured in BzzAgent.com founder Dave Balter’s book “Grapevine: The New Art of Word-of-Mouth Marketing.”

   His Innovation Channel on the Duct Tape Marketing Blog has been recognized as a Forbes Favorite.

   Don is the author of the book “100-WHATS of CREATIVITY“, one-hundred ‘what if?’ questions to spur your creativity, unmuck your mind, and break through your mental blocks and has written dozens of articles and hundreds of blog postings on the subject of increasing innovation and adding creativity to your personal and professional life.

   You are invited to explore additional innovative possibilities by choosing one of your favorite ideas from this (or any) Five Buck Brainstorms and purchasing a more in-depth custom idea generation session from Don The Idea Guy on that (or any other) subject. Visit the Brainstorm page on the Don The Idea Guy website for more details.

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at...]]>This week, our featured expert, Don The Idea Guy joins host Brett Johnson to discuss various aspects of growing a podcast, including ad placement and building trust with your audience.

   Don and Brett kick off the episode by diving into the increasing number of ads in podcasts and the changing perception of listeners towards ads. They explore different strategies for ad placement, including the ideal length for podcast ads. It's fascinating to hear how listeners have become more accepting of ads, understanding that they help support their favorite shows.

   The discussion takes an interesting turn as Don and Brett discuss the evolution of ads in media, from no ads to subtle recommendations by hosts. They also touch on the frustration with the increasing number of ads in podcasts, particularly those picked up by networks like HubSpot. Don even shares their personal experience of using the Pocket Cast player to skip ads on their favorite podcast.

   But it's not all about ads! Don and Brett also delve into the importance of trust, customer service, and acting as if people are watching. They discuss the significance of creating conditions for word-of-mouth marketing and the value of providing excellent customer service. Building trust with your audience is crucial for the success of any podcast.

   As the episode wraps up, Don and Brett offer their expertise to help improve existing podcasts. They encourage listeners to reach out and brainstorm ideas for choosing the right customers, improving ad placement, and maximizing the impact of their podcast.

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/vince-mcgill/lemon-slice

   License code: 2NRNUIV5VG7FU3K5

   MEET DON THE IDEA GUY!

   Possessing creative powers beyond those of mere mortals, DON THE IDEA GUY rescues those in need of innovative ideas through his brainstorming sessions, articles, and websites.

   DTIG (DEE-tigg) has been featured in Small Business News, interviewed by the New York Times, quoted in Fast Company magazine, and served as the first president of the International Idea Trade Association.

   Don is a proud member of the BzzAgent community, and is featured in BzzAgent.com founder Dave Balter’s book “Grapevine: The New Art of Word-of-Mouth Marketing.”

   His Innovation Channel on the Duct Tape Marketing Blog has been recognized as a Forbes Favorite.

   Don is the author of the book “100-WHATS of CREATIVITY“, one-hundred ‘what if?’ questions to spur your creativity, unmuck your mind, and break through your mental blocks and has written dozens of articles and hundreds of blog postings on the subject of increasing innovation and adding creativity to your personal and professional life.

   You are invited to explore additional innovative possibilities by choosing one of your favorite ideas from this (or any) Five Buck Brainstorms and purchasing a more in-depth custom idea generation session from Don The Idea Guy on that (or any other) subject. Visit the Brainstorm page on the Don The Idea Guy website for more details.

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Copyright 2025 Brett Johnson, My Podcast Guy™

   HubSpot Network

   https://www.hubspot.com/podcast-network

   Pocket Casts

   https://www.pocketcasts.com/

   SmartLess Podcast

   https://smartless.com/

   
   

   Audible

   https://www.audible.com/

   
   

   Spotify Premium

   https://www.spotify.com/premium/

   
   

   Authors Guild

   https://www.authorsguild.org/

   
   

   Good e-Reader

   https://goodereader.com/

   
   

   Seth Godin

   https://www.sethgodin.com/

   ]]>e94d91f1-df51-4426-a811-ef469b850c8cWed, 03 Jan 2024 15:00:00 -050046:51falsefull247472Enhancing Your Website User Experience🎙️ Just wrapped up a great discussion on the Circle Sessions podcast with Yasmine Robles, where we dove into the crucial role of user experience (UX) design for websites and its impact on driving business success. Here are some key takeaways from our conversation:

   🔍 Understanding UX: UX design is about creating products that provide meaningful and enjoyable experiences for users, directly impacting factors like usability, accessibility, and overall satisfaction.

   🖥️ Designing for Ease of Use: Clear navigation, intuitive layouts, and consistent design elements ensure a positive and efficient user journey, making it easy for users to find what they're looking for without any friction.

   😊 Evoking Positive Emotions: Emotions are central to the user experience, and designers can influence positive emotions through visual appeal, content tone, and overall website atmosphere, enhancing engagement and leaving a lasting impression.

   Are you looking to enhance your website's user experience? Feel free to reach out to Yasmine Robles from Robles Designs for insights and advice. Whether it's a website audit or just some questions, Yasmine is here to help you create a seamless and engaging user experience. Check out her website at RoblesDesigns.com or message her on Instagram to get in touch.

   Remember, a well-crafted user experience can drive customer satisfaction and loyalty, ultimately leading to business success. Let's make sure your website is leaving a positive impression on your users!

   Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.

   Her website.

   Her Instagram.

   Click here for the checklist!

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/abbynoise/face-game

   License code: IUDJXGXP8JAXJVJS

   Copyright 2025 Brett Johnson, My Podcast Guy™

   ]]>🎙️ Just wrapped up a great discussion on the Circle Sessions podcast with Yasmine Robles, where we dove into the crucial role of user experience (UX) design for websites and its impact on driving business success. Here are some key takeaways from our conversation:

   🔍 Understanding UX: UX design is about creating products that provide meaningful and enjoyable experiences for users, directly impacting factors like usability, accessibility, and overall satisfaction.

   🖥️ Designing for Ease of Use: Clear navigation, intuitive layouts, and consistent design elements ensure a positive and efficient user journey, making it easy for users to find what they're looking for without any friction.

   😊 Evoking Positive Emotions: Emotions are central to the user experience, and designers can influence positive emotions through visual appeal, content tone, and overall website atmosphere, enhancing engagement and leaving a lasting impression.

   Are you looking to enhance your website's user experience? Feel free to reach out to Yasmine Robles from Robles Designs for insights and advice. Whether it's a website audit or just some questions, Yasmine is here to help you create a seamless and engaging user experience. Check out her website at RoblesDesigns.com or message her on Instagram to get in touch.

   Remember, a well-crafted user experience can drive customer satisfaction and loyalty, ultimately leading to business success. Let's make sure your website is leaving a positive impression on your users!

   Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.

   Her website.

   Her Instagram.

   Click here for the checklist!

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/abbynoise/face-game

   License code: IUDJXGXP8JAXJVJS

   Copyright 2025 Brett Johnson, My Podcast Guy™

   ]]>5913fc02-a61d-4b7b-aa8b-b7e92bf18115Wed, 13 Dec 2023 06:00:00 -050017:38falsefull146461New Year, New Journey: How Podcasting Can Transform Your Personal and Business GrowthWelcome to The Circle Sessions, where we bring you insights and expertise from the Circle of Experts. I'm your host, Brett Johnson, and in today's episode, we'll be discussing three compelling reasons why you should consider starting your own podcast in the new year.

   We'll explore the benefits of stepping out of your comfort zone, cultivating a community around your podcast, and unleashing your authentic voice. Join us as we dive into the world of podcasting and uncover how it can not only benefit your business but also empower you to grow, connect, and inspire.

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Copyright 2025 Brett Johnson, My Podcast Guy™

   Listen to The Circle Sessions

   ]]>Welcome to The Circle Sessions, where we bring you insights and expertise from the Circle of Experts. I'm your host, Brett Johnson, and in today's episode, we'll be discussing three compelling reasons why you should consider starting your own podcast in the new year.

   We'll explore the benefits of stepping out of your comfort zone, cultivating a community around your podcast, and unleashing your authentic voice. Join us as we dive into the world of podcasting and uncover how it can not only benefit your business but also empower you to grow, connect, and inspire.

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Copyright 2025 Brett Johnson, My Podcast Guy™

   Listen to The Circle Sessions

   ]]>ff78d027-7c73-4d4a-9ac2-2be9dbe14d92Wed, 06 Dec 2023 09:00:00 -050006:07falsefull145451Social Media Audit: End-of-Year ChecklistExciting news for small business owners and podcasters! In the latest episode of The Circle Sessions, Tonnisha from TJE Communications joins Brett Johnson to discuss the importance of conducting a year-end social media audit.

   They cover everything from cleaning up your social media presence to reevaluating your follower list and engaging your audience.

   Key takeaways from this episode:

   - Conducting a year-end social media audit is crucial for small businesses and podcasters to evaluate what's working and what's not as we approach the new year.

   - It's essential to update your bio, headshot, and links across all social media platforms to ensure your online presence reflects your current brand and image.

   - Being social on social media, including responding to comments and DMs promptly, can increase engagement and enhance your online presence.

   Remember, a little maintenance goes a long way in growing your digital footprint and strengthening your online presence. Don't miss out on these valuable tips as we approach the new year!

   TJE Communication’s mission is to empower and educate small women-owned businesses and equip them with digital solutions to level the playing field.

   IG - @tjecomm

   TW - @tjecomm

   LI - https://www.linkedin.com/in/tonnishaenglish/

   FB - https://www.facebook.com/tjecomm

   Subscribe to Tonnisha's Tip of The Month

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Copyright 2025 Brett Johnson, My Podcast Guy™

   https://the-circle-sessions.captivate.fm/episode/social-media-audit-end-of-year-checklist

   ]]>Exciting news for small business owners and podcasters! In the latest episode of The Circle Sessions, Tonnisha from TJE Communications joins Brett Johnson to discuss the importance of conducting a year-end social media audit.

   They cover everything from cleaning up your social media presence to reevaluating your follower list and engaging your audience.

   Key takeaways from this episode:

   - Conducting a year-end social media audit is crucial for small businesses and podcasters to evaluate what's working and what's not as we approach the new year.

   - It's essential to update your bio, headshot, and links across all social media platforms to ensure your online presence reflects your current brand and image.

   - Being social on social media, including responding to comments and DMs promptly, can increase engagement and enhance your online presence.

   Remember, a little maintenance goes a long way in growing your digital footprint and strengthening your online presence. Don't miss out on these valuable tips as we approach the new year!

   TJE Communication’s mission is to empower and educate small women-owned businesses and equip them with digital solutions to level the playing field.

   IG - @tjecomm

   TW - @tjecomm

   LI - https://www.linkedin.com/in/tonnishaenglish/

   FB - https://www.facebook.com/tjecomm

   Subscribe to Tonnisha's Tip of The Month

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Copyright 2025 Brett Johnson, My Podcast Guy™

   https://the-circle-sessions.captivate.fm/episode/social-media-audit-end-of-year-checklist

   ]]>1dc0223c-4fe6-44f4-8a8f-63bcf28b2b77Wed, 29 Nov 2023 09:00:00 -050019:22falsefull144441The Psychology of Color in Web DesignWelcome to The Circle Sessions newsletter! In this episode, we dive into the fascinating world of color psychology in web design with our guest expert, Yasmine Robles from Robles Designs. Discover how colors can influence our emotions, shape brand identities, and impact user behavior.

   Here are 3 key takeaways from our discussion:

   1️⃣ Colors have a profound impact on our emotions and can evoke different reactions in people across cultures. It's essential to understand the psychological meanings behind colors and select them intentionally when designing websites or creating podcast artwork.

   2️⃣ Brands strategically use colors to build identity and recognition. Think of iconic brands like Coca-Cola and Starbucks, which have successfully utilized red and green, respectively, to convey specific emotions and resonate with their target audience.

   3️⃣ Colors can influence user actions on websites, from encouraging clicks to impacting conversion rates. Web designers can optimize color choices through A/B testing, gathering data to determine which colors generate the desired user responses.

   🌐 If you're interested in learning more about the psychology of color in web design or want to optimize your website's color scheme for better engagement, feel free to reach out to Yasmine. Let's create visually appealing and user-friendly digital experiences together!

   Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.

   Her website.

   Her Instagram.

   Click here for the checklist!

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/abbynoise/face-game

   License code: IUDJXGXP8JAXJVJS

   Copyright 2025 Brett Johnson, My Podcast Guy™

   ]]>Welcome to The Circle Sessions newsletter! In this episode, we dive into the fascinating world of color psychology in web design with our guest expert, Yasmine Robles from Robles Designs. Discover how colors can influence our emotions, shape brand identities, and impact user behavior.

   Here are 3 key takeaways from our discussion:

   1️⃣ Colors have a profound impact on our emotions and can evoke different reactions in people across cultures. It's essential to understand the psychological meanings behind colors and select them intentionally when designing websites or creating podcast artwork.

   2️⃣ Brands strategically use colors to build identity and recognition. Think of iconic brands like Coca-Cola and Starbucks, which have successfully utilized red and green, respectively, to convey specific emotions and resonate with their target audience.

   3️⃣ Colors can influence user actions on websites, from encouraging clicks to impacting conversion rates. Web designers can optimize color choices through A/B testing, gathering data to determine which colors generate the desired user responses.

   🌐 If you're interested in learning more about the psychology of color in web design or want to optimize your website's color scheme for better engagement, feel free to reach out to Yasmine. Let's create visually appealing and user-friendly digital experiences together!

   Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.

   Her website.

   Her Instagram.

   Click here for the checklist!

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/abbynoise/face-game

   License code: IUDJXGXP8JAXJVJS

   Copyright 2025 Brett Johnson, My Podcast Guy™

   ]]>7c85bcba-47fc-4619-b25a-70b3c2502eadWed, 15 Nov 2023 09:00:00 -050020:48falsefull143431Ripped From The Podcast Headlines - Joe Rogan Leaving Spotify?Welcome back to The Circle Sessions, the podcast where we explore all things related to content creation and the exciting world of podcasts. I'm your host, Brett Johnson, and today we have Don The Idea Guy as we dive into some fascinating topics that have been making headlines lately.

   In this episode, we'll be discussing the recent news surrounding the potential of Joe Rogan's departure from Spotify and the implications it may have for the future of podcasting. What does this mean for Joe Rogan and his massive audience? And how does it tie into the broader conversation about exclusivity in podcasting? We'll explore different possibilities and the potential impact on the industry.

   But before we jump into that, Don The Idea Guy shares some invaluable insights on the importance of keeping core fans excited and engaged when promoting a show or content. Drawing examples from the world of superhero movies and the divided opinions of fans, we'll discuss how creating podcast-only episodes with the same actors could be a valuable strategy.

   Promotion is a key aspect of any content creator's journey, and we'll dive deep into our personal experiences with discovering new podcasts and promoting our own work. From the missed opportunity of not making The Flash a prequel to something else to the recent release of a podcast-style show on HBO Max, we'll examine the power of effective promotion and the potential of podcast series as prequels to movies or TV shows.

   Plus, we'll share intriguing data on the growing trend of listening to audio on TV devices and the role of different platforms in the podcasting landscape.

   https://www.insideaudiomarketing.com/post/why-turn-on-the-tv-i-want-to-listen-to-something-is-no-longer-a-strange-thing-to-say

   https://www.theverge.com/2023/4/25/23697866/spotify-overpay-fears-podcasts-siriusxm-own-renewal-tom-brady

   https://www.headliner.app/blog/2023/09/07/behind-the-mic-from-prep-to-podcast-promotion

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   MEET DON THE IDEA GUY!

   Possessing creative powers beyond those of mere mortals, DON THE IDEA GUY rescues those in need of innovative ideas through his brainstorming sessions, articles, and websites.

   DTIG (DEE-tigg) has been featured in Small Business News, interviewed by the New York Times, quoted in Fast Company magazine, and served as the first president of the International Idea Trade Association.

   Don is a proud member of the BzzAgent community, and is featured in BzzAgent.com founder Dave Balter’s book “Grapevine: The New Art of Word-of-Mouth Marketing.”

   His Innovation Channel on the Duct Tape Marketing Blog has been recognized as a Forbes Favorite.

   Don is the author of the book “Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   MEET DON THE IDEA GUY!

   Possessing creative powers beyond those of mere mortals, DON THE IDEA GUY rescues those in need of innovative ideas through his brainstorming sessions, articles, and websites.

   DTIG (DEE-tigg) has been featured in Small Business News, interviewed by the New York Times, quoted in Fast Company magazine, and served as the first president of the International Idea Trade Association.

   Don is a proud member of the BzzAgent community, and is featured in BzzAgent.com founder Dave Balter’s book “Grapevine: The New Art of Word-of-Mouth Marketing.”

   His Innovation Channel on the Duct Tape Marketing Blog has been recognized as a Forbes Favorite.

   Don is the author of the book “100-WHATS of CREATIVITY“, one-hundred ‘what if?’ questions to spur your creativity, unmuck your mind, and break through your mental blocks and has written dozens of articles and hundreds of blog postings on the subject of increasing innovation and adding creativity to your personal and professional life.

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/abbynoise/face-game

   License code: IUDJXGXP8JAXJVJS

   Copyright 2025 Brett Johnson, My Podcast Guy™

   Listen to The Circle Sessions

   ]]>124f9d93-1dae-438b-8df9-ccfe9658f96dWed, 08 Nov 2023 06:00:00 -050035:26falsefull142421Podcasting for Business Growth: Why It's the FutureWelcome to The Circle Sessions, where we dive deep into critical aspects of growing your podcast. I'm Brett Johnson, your host, and today we're talking about why podcasting is the future for your business.

   As a podcast consultant, I've seen firsthand the ways in which podcasts can benefit your business. From generating traffic to building your brand and creating additional revenue streams, podcasting offers a powerful tool for connecting with your audience. In this episode, we'll explore the four key ways podcasts can benefit your business and why consistency is key.

   Plus, if you're looking to launch your own podcast, we've got you covered. Stay tuned to learn more about how to get started.

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   www.circle270media.com

   www.mypodcastguy.com

   Copyright 2025 Brett Johnson, My Podcast Guy™

   https://the-circle-sessions.captivate.fm/episode/podcasting-for-business-growth-why-its-the-future

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/abbynoise/face-game

   License code: IUDJXGXP8JAXJVJS

   ]]>Welcome to The Circle Sessions, where we dive deep into critical aspects of growing your podcast. I'm Brett Johnson, your host, and today we're talking about why podcasting is the future for your business.

   As a podcast consultant, I've seen firsthand the ways in which podcasts can benefit your business. From generating traffic to building your brand and creating additional revenue streams, podcasting offers a powerful tool for connecting with your audience. In this episode, we'll explore the four key ways podcasts can benefit your business and why consistency is key.

   Plus, if you're looking to launch your own podcast, we've got you covered. Stay tuned to learn more about how to get started.

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   www.circle270media.com

   www.mypodcastguy.com

   Copyright 2025 Brett Johnson, My Podcast Guy™

   https://the-circle-sessions.captivate.fm/episode/podcasting-for-business-growth-why-its-the-future

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/abbynoise/face-game

   License code: IUDJXGXP8JAXJVJS

   ]]>9d051d0b-7dab-4f67-a700-428aae946109Thu, 02 Nov 2023 09:00:00 -050003:27falsefull141411The Future of AI in MarketingIs Human Expertise Still Irreplaceable?

   In this episode of The Circle Sessions, Tonnisha is our guest, and we dive into the fascinating topic of AI and its impact on marketing. We discuss the increasing use of AI tools in various industries, including marketing, and how they can help predict customer behaviors to drive revenue.

   Tonnisha shares her initial resistance towards AI and her recent insights on the proper utilization of AI in marketing. We explore the benefits of experimenting with AI and how it can serve as a helpful assistant in refining ideas and generating content. We also address the question of whether AI will replace human marketing experts and draw parallels to other industries that have experienced similar transitions.

   TJE Communication’s mission is to empower and educate small women-owned businesses and equip them with digital solutions to level the playing field.

   IG - @tjecomm

   TW - @tjecomm

   LI - https://www.linkedin.com/in/tonnishaenglish/

   FB - https://www.facebook.com/tjecomm

   Subscribe to Tonnisha's Tip of The Month

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/abbynoise/face-game

   License code: IUDJXGXP8JAXJVJS

   Copyright 2025 Brett Johnson, My Podcast Guy™

   ]]>Is Human Expertise Still Irreplaceable?

   In this episode of The Circle Sessions, Tonnisha is our guest, and we dive into the fascinating topic of AI and its impact on marketing. We discuss the increasing use of AI tools in various industries, including marketing, and how they can help predict customer behaviors to drive revenue.

   Tonnisha shares her initial resistance towards AI and her recent insights on the proper utilization of AI in marketing. We explore the benefits of experimenting with AI and how it can serve as a helpful assistant in refining ideas and generating content. We also address the question of whether AI will replace human marketing experts and draw parallels to other industries that have experienced similar transitions.

   TJE Communication’s mission is to empower and educate small women-owned businesses and equip them with digital solutions to level the playing field.

   IG - @tjecomm

   TW - @tjecomm

   LI - https://www.linkedin.com/in/tonnishaenglish/

   FB - https://www.facebook.com/tjecomm

   Subscribe to Tonnisha's Tip of The Month

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/abbynoise/face-game

   License code: IUDJXGXP8JAXJVJS

   Copyright 2025 Brett Johnson, My Podcast Guy™

   ]]>f4e3b133-7c9d-4f0c-b926-1472849b6ad4Wed, 25 Oct 2023 06:00:00 -050016:08falsefull140401The Essential Pages for Your WebsiteHere are 3 key takeaways from our conversation:

   1️⃣ Determine your website type: E-commerce, service-based, content, or membership. Understanding your website type will help you prioritize and create relevant pages.

   2️⃣ Set clear goals: Identify your primary goal, such as selling a product or building a community. Establish a secondary goal that supports your primary goal, like encouraging email sign-ups or content engagement.

   3️⃣ Structure for success: Plan your website pages hierarchically, organizing them in a way that guides users toward your primary goal. Don't overwhelm visitors with too many choices and keep the most important pages easily accessible.

   Remember, your website is a powerful tool to grow your podcast and business.

   Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.

   Her website.

   Her Instagram.

   Click here for the checklist!

   Copyright 2025 Brett Johnson, My Podcast Guy™

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   ]]>Here are 3 key takeaways from our conversation:

   1️⃣ Determine your website type: E-commerce, service-based, content, or membership. Understanding your website type will help you prioritize and create relevant pages.

   2️⃣ Set clear goals: Identify your primary goal, such as selling a product or building a community. Establish a secondary goal that supports your primary goal, like encouraging email sign-ups or content engagement.

   3️⃣ Structure for success: Plan your website pages hierarchically, organizing them in a way that guides users toward your primary goal. Don't overwhelm visitors with too many choices and keep the most important pages easily accessible.

   Remember, your website is a powerful tool to grow your podcast and business.

   Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.

   Her website.

   Her Instagram.

   Click here for the checklist!

   Copyright 2025 Brett Johnson, My Podcast Guy™

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   ]]>beaab1fd-ca1f-4183-8bdb-caeac2c0ccfaWed, 18 Oct 2023 15:00:00 -050027:01falsefull139391Ripped From The Podcast Headlines - Spotify cloning, Google Podcasts, and more!Welcome to another episode of The Circle Sessions, where we dive into the latest podcast headlines with The Circle Of Experts.

   We're discussing these intriguing news stories that have been making waves in the podcasting world.

   First up, we explore Spotify's plans to clone podcasters' voices using AI technology. This innovative approach aims to translate podcasts into different languages while maintaining the authenticity of the original host. We discuss the potential benefits and concerns surrounding this development.

   Google is killing off Google Podcasts for listeners as well as podcasters in favor of new support for podcasts on YouTube Music.

   UPDATE:

   • There have been two sets of research into consumer attitudes into podcasts on YouTube: Amplifi Media and Coleman Insights presented The New Rules of Podcasting on YouTube at Podcast Movement, and will be guests on the Podnews Weekly Review ▸ tomorrow to talk through the study; and Tom Webster has also written about the benefit of YouTube as a place to promote a podcast.
   • One issue for some podcasters is the requirement for shows on YouTube to be ad-free (scroll down to “Best Practices”). Host-read sponsorships are OK, but injection of programmatic ads, or 30-second spots, are not. We understand that means some podcast hosts will have to build a workaround to support this policy, by not supplying ads to episodes requested by YouTube’s RSS ingestion tool.

   
   

   Next, we tackle the topic of AM/FM radio as a promotional vehicle for podcasts. The recent launch of an all-podcast format by Beasley Media Group raises questions about the effectiveness of radio in promoting podcasts. We examine the strategy of streaming podcast episodes on radio stations and share our thoughts on whether this approach will resonate with listeners.

   Sponsor Brew - ProductHunt featured a tool that helps track sponsors of YouTube content:

   Join us as we dissect these headlines and more, and provide our unique insights into the evolving podcasting landscape.

   MEET DON THE IDEA GUY!

   Possessing creative powers beyond those of mere mortals, DON THE IDEA GUY rescues those in need of innovative ideas through his brainstorming sessions, articles, and websites.

   DTIG (DEE-tigg) has been featured in Small Business News,...]]>Welcome to another episode of The Circle Sessions, where we dive into the latest podcast headlines with The Circle Of Experts.

   We're discussing these intriguing news stories that have been making waves in the podcasting world.

   First up, we explore Spotify's plans to clone podcasters' voices using AI technology. This innovative approach aims to translate podcasts into different languages while maintaining the authenticity of the original host. We discuss the potential benefits and concerns surrounding this development.

   Google is killing off Google Podcasts for listeners as well as podcasters in favor of new support for podcasts on YouTube Music.

   UPDATE:

   • There have been two sets of research into consumer attitudes into podcasts on YouTube: Amplifi Media and Coleman Insights presented The New Rules of Podcasting on YouTube at Podcast Movement, and will be guests on the Podnews Weekly Review ▸ tomorrow to talk through the study; and Tom Webster has also written about the benefit of YouTube as a place to promote a podcast.
   • One issue for some podcasters is the requirement for shows on YouTube to be ad-free (scroll down to “Best Practices”). Host-read sponsorships are OK, but injection of programmatic ads, or 30-second spots, are not. We understand that means some podcast hosts will have to build a workaround to support this policy, by not supplying ads to episodes requested by YouTube’s RSS ingestion tool.

   
   

   Next, we tackle the topic of AM/FM radio as a promotional vehicle for podcasts. The recent launch of an all-podcast format by Beasley Media Group raises questions about the effectiveness of radio in promoting podcasts. We examine the strategy of streaming podcast episodes on radio stations and share our thoughts on whether this approach will resonate with listeners.

   Sponsor Brew - ProductHunt featured a tool that helps track sponsors of YouTube content:

   Join us as we dissect these headlines and more, and provide our unique insights into the evolving podcasting landscape.

   MEET DON THE IDEA GUY!

   Possessing creative powers beyond those of mere mortals, DON THE IDEA GUY rescues those in need of innovative ideas through his brainstorming sessions, articles, and websites.

   DTIG (DEE-tigg) has been featured in Small Business News, interviewed by the New York Times, quoted in Fast Company magazine, and served as the first president of the International Idea Trade Association.

   Don is a proud member of the BzzAgent community, and is featured in BzzAgent.com founder Dave Balter’s book “Grapevine: The New Art of Word-of-Mouth Marketing.”

   His Innovation Channel on the Duct Tape Marketing Blog has been recognized as a Forbes Favorite.

   Don is the author of the book “100-WHATS of CREATIVITY“, one-hundred ‘what if?’ questions to spur your creativity, unmuck your mind, and break through your mental blocks and has written dozens of articles and hundreds of blog postings on the subject of increasing innovation and adding creativity to your personal and professional life.

   You are invited to explore additional innovative possibilities by choosing one of your favorite ideas from this (or any) Five Buck Brainstorms and purchasing a more in-depth custom idea generation session from Don The Idea Guy on that (or any other) subject. Visit the Brainstorm page on the Don The Idea Guy website for more details.

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Copyright 2025 Brett Johnson, My Podcast Guy™

   ]]>1ab79c14-6103-41b3-bf31-ef0d011d8344Wed, 11 Oct 2023 06:00:00 -050028:41falsefull138381The 5 Essential Factors That Keep Listeners EngagedAs a podcaster, producer, and podcast consultant, my clients ask me questions and I offer direction to help them be better creators. Over the past years working with my clients, this direction usually falls into five essentials that make a good podcast.

   Is “it” your voice?

   Is it entertaining?

   Is it informative?

   Is it edited?

   Is it good?

   Podcasting is a MARATHON, not a sprint. Be patient, take action, and apply yourself.

   Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.

   Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.com

   Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.

   Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast.

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Copyright 2025 Brett Johnson, My Podcast Guy™

   ]]>As a podcaster, producer, and podcast consultant, my clients ask me questions and I offer direction to help them be better creators. Over the past years working with my clients, this direction usually falls into five essentials that make a good podcast.

   Is “it” your voice?

   Is it entertaining?

   Is it informative?

   Is it edited?

   Is it good?

   Podcasting is a MARATHON, not a sprint. Be patient, take action, and apply yourself.

   Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.

   Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.com

   Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.

   Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast.

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Copyright 2025 Brett Johnson, My Podcast Guy™

   ]]>f5459d24-65ce-47ab-82bc-be3d6b67b99aWed, 04 Oct 2023 06:00:00 -050004:56falsefull137371What To Know Before Rebranding Your WebsiteIn the latest episode of The Circle Sessions, we dive deep into the world of website rebranding. If you're considering a website revamp for your business or podcast, this episode is a must-listen!

   Here are 3 key takeaways from the episode:

   1️⃣ Integration is key: A website shouldn't operate as a silo within your marketing plan. It should seamlessly connect with your social media platforms, podcasts, and other channels to create a cohesive brand experience.

   2️⃣ Functionality over aesthetics: While a visually appealing website is important, don't overlook its functionality and user experience. Ensure that it's easy to navigate, find important information, and take desired actions.

   3️⃣ Research and evaluate: Before diving into a website redesign, conduct thorough research. Understand your brand identity, assess your competition, and define clear goals. This will set a strong foundation for your website's success.

   Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.

   Her website.

   Her Instagram.

   Click here for the checklist!

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/abbynoise/face-game

   License code: IUDJXGXP8JAXJVJS

   Copyright 2025 Brett Johnson, My Podcast Guy™

   ]]>In the latest episode of The Circle Sessions, we dive deep into the world of website rebranding. If you're considering a website revamp for your business or podcast, this episode is a must-listen!

   Here are 3 key takeaways from the episode:

   1️⃣ Integration is key: A website shouldn't operate as a silo within your marketing plan. It should seamlessly connect with your social media platforms, podcasts, and other channels to create a cohesive brand experience.

   2️⃣ Functionality over aesthetics: While a visually appealing website is important, don't overlook its functionality and user experience. Ensure that it's easy to navigate, find important information, and take desired actions.

   3️⃣ Research and evaluate: Before diving into a website redesign, conduct thorough research. Understand your brand identity, assess your competition, and define clear goals. This will set a strong foundation for your website's success.

   Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.

   Her website.

   Her Instagram.

   Click here for the checklist!

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/abbynoise/face-game

   License code: IUDJXGXP8JAXJVJS

   Copyright 2025 Brett Johnson, My Podcast Guy™

   ]]>8f7c07e0-dd16-448c-9556-af3c1d0b2b13Wed, 27 Sep 2023 03:00:00 -050035:03falsefull136361Business Leaders Upping Social Media Budgets In The New YearAccording to a recent report by Sprout Social and Harris Insights And Analytics, 96% of business leaders agree that investing in social media marketing is crucial for success. Even more impressive, nearly half of these leaders plan to increase their social media marketing budget by at least 50% over the next 3 years! 🌟

   Here are 3 key takeaways from this research:

   1️⃣ Social media is no longer just a trend; it's now an essential part of business strategy. With the ever-evolving digital landscape, it's crucial to stay ahead and adapt to new platforms, changes, and policies. By investing in social media, companies can remain agile and effectively engage with their audience.

   2️⃣ Hiring a social media expert who understands both the culture and business aspect is paramount. While relying on a teenager might sound tempting, a knowledgeable professional will ensure your social media presence aligns with your brand values and goals. They can navigate the complexities of the platforms and create engaging content that resonates with your target audience.

   3️⃣ Investing in tools like Canva or Sprout Social can provide a significant boost in social media productivity. With Canva, you can easily create eye-catching graphics to promote your podcast or highlight your next guest. Sprout Social, on the other hand, offers a comprehensive social media management solution, assisting in content scheduling, analytics, and reporting.

   In conclusion, as social media continues to play a pivotal role in business growth, it's clear that investing in this area is no longer optional but necessary. By allocating resources, hiring experts, and utilizing the right tools, businesses can maximize their social media impact and gain a competitive advantage. 🚀

   TJE Communication’s mission is to empower and educate small women-owned businesses and equip them with digital solutions to level the playing field.

   IG - @tjecomm

   TW - @tjecomm

   LI - https://www.linkedin.com/in/tonnishaenglish/

   FB - https://www.facebook.com/tjecomm

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Copyright 2025 Brett Johnson, My Podcast Guy™

   ]]>According to a recent report by Sprout Social and Harris Insights And Analytics, 96% of business leaders agree that investing in social media marketing is crucial for success. Even more impressive, nearly half of these leaders plan to increase their social media marketing budget by at least 50% over the next 3 years! 🌟

   Here are 3 key takeaways from this research:

   1️⃣ Social media is no longer just a trend; it's now an essential part of business strategy. With the ever-evolving digital landscape, it's crucial to stay ahead and adapt to new platforms, changes, and policies. By investing in social media, companies can remain agile and effectively engage with their audience.

   2️⃣ Hiring a social media expert who understands both the culture and business aspect is paramount. While relying on a teenager might sound tempting, a knowledgeable professional will ensure your social media presence aligns with your brand values and goals. They can navigate the complexities of the platforms and create engaging content that resonates with your target audience.

   3️⃣ Investing in tools like Canva or Sprout Social can provide a significant boost in social media productivity. With Canva, you can easily create eye-catching graphics to promote your podcast or highlight your next guest. Sprout Social, on the other hand, offers a comprehensive social media management solution, assisting in content scheduling, analytics, and reporting.

   In conclusion, as social media continues to play a pivotal role in business growth, it's clear that investing in this area is no longer optional but necessary. By allocating resources, hiring experts, and utilizing the right tools, businesses can maximize their social media impact and gain a competitive advantage. 🚀

   TJE Communication’s mission is to empower and educate small women-owned businesses and equip them with digital solutions to level the playing field.

   IG - @tjecomm

   TW - @tjecomm

   LI - https://www.linkedin.com/in/tonnishaenglish/

   FB - https://www.facebook.com/tjecomm

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Copyright 2025 Brett Johnson, My Podcast Guy™

   ]]>73370d84-7c20-40e3-b11f-c9acfb4f24d5Wed, 20 Sep 2023 06:00:00 -050023:24falsefull135351Ripped From The Podcast Headlines -AI, LinkedIn Audio Events and Sleepy Time PodcastsWelcome back to another exciting episode of The Circle Sessions, where we dive deep into the latest trends and topics shaping the podcasting world. I'm your host, Brett Johnson, and joining me today is the brilliant Don The Idea Guy. Together, we'll be exploring some fascinating headlines ripped straight from the podcasting universe.

   🔹 Here are 3 key takeaways from the episode:

   1️⃣ AI is a game-changer in content creation: AI tools can assist with generating topic ideas, drafting scripts, transcribing and summarizing audio content, and even writing ads and media kits. By automating certain aspects of content creation, podcasters can save time and focus on delivering high-quality episodes.

   2️⃣ LinkedIn Audio Events vs. Clubhouse: LinkedIn has introduced a new feature called LinkedIn Audio Events that mirrors the audio-only experience of Clubhouse. With LinkedIn's refined and professional setting, it provides a platform for targeted networking and knowledge sharing. While Clubhouse gained initial excitement, the long-term viability remains uncertain. LinkedIn Audio Events offer more opportunities for professional growth and a seamless audio experience.

   3️⃣ AI's impact on the podcasting industry: According to a recent survey, 42% of podcasters are currently using AI tools to enhance their shows, with 40% utilizing AI in some capacity. However, many indie podcasters still have limited knowledge about incorporating AI into their workflow. AI tools like Cast Magic can assist podcasters in generating titles, timestamps, overviews, newsletter content, and social media postings, ultimately saving time and providing valuable highlights.

   Sleepy Time Podcasts study

   MEET DON THE IDEA GUY!

   Possessing creative powers beyond those of mere mortals, DON THE IDEA GUY rescues those in need of innovative ideas through his brainstorming sessions, articles, and websites.

   DTIG (DEE-tigg) has been featured in Small Business News, interviewed by the New York Times, quoted in Fast Company magazine, and served as the first president of the International Idea Trade Association.

   Don is a proud member of the BzzAgent community, and is featured in BzzAgent.com founder Dave Balter’s book “Grapevine: The New Art of Word-of-Mouth Marketing.”

   His Innovation Channel on the Duct Tape Marketing Blog has been recognized as a Forbes Favorite.

   Don is the author of the book “100-WHATS of CREATIVITY“, one-hundred ‘what if?’ questions to spur your creativity, unmuck your mind, and break through your mental blocks and has written dozens of articles and hundreds of blog postings on the subject of increasing innovation and adding creativity to your personal and professional life.

   You are invited to explore additional innovative possibilities by choosing one of your favorite ideas from this (or any) Five Buck Brainstorms and purchasing a more in-depth custom idea generation session from Don The Idea Guy on that (or any other) subject. Visit the Brainstorm page on the Welcome back to another exciting episode of The Circle Sessions, where we dive deep into the latest trends and topics shaping the podcasting world. I'm your host, Brett Johnson, and joining me today is the brilliant Don The Idea Guy. Together, we'll be exploring some fascinating headlines ripped straight from the podcasting universe.

   🔹 Here are 3 key takeaways from the episode:

   1️⃣ AI is a game-changer in content creation: AI tools can assist with generating topic ideas, drafting scripts, transcribing and summarizing audio content, and even writing ads and media kits. By automating certain aspects of content creation, podcasters can save time and focus on delivering high-quality episodes.

   2️⃣ LinkedIn Audio Events vs. Clubhouse: LinkedIn has introduced a new feature called LinkedIn Audio Events that mirrors the audio-only experience of Clubhouse. With LinkedIn's refined and professional setting, it provides a platform for targeted networking and knowledge sharing. While Clubhouse gained initial excitement, the long-term viability remains uncertain. LinkedIn Audio Events offer more opportunities for professional growth and a seamless audio experience.

   3️⃣ AI's impact on the podcasting industry: According to a recent survey, 42% of podcasters are currently using AI tools to enhance their shows, with 40% utilizing AI in some capacity. However, many indie podcasters still have limited knowledge about incorporating AI into their workflow. AI tools like Cast Magic can assist podcasters in generating titles, timestamps, overviews, newsletter content, and social media postings, ultimately saving time and providing valuable highlights.

   Sleepy Time Podcasts study

   MEET DON THE IDEA GUY!

   Possessing creative powers beyond those of mere mortals, DON THE IDEA GUY rescues those in need of innovative ideas through his brainstorming sessions, articles, and websites.

   DTIG (DEE-tigg) has been featured in Small Business News, interviewed by the New York Times, quoted in Fast Company magazine, and served as the first president of the International Idea Trade Association.

   Don is a proud member of the BzzAgent community, and is featured in BzzAgent.com founder Dave Balter’s book “Grapevine: The New Art of Word-of-Mouth Marketing.”

   His Innovation Channel on the Duct Tape Marketing Blog has been recognized as a Forbes Favorite.

   Don is the author of the book “100-WHATS of CREATIVITY“, one-hundred ‘what if?’ questions to spur your creativity, unmuck your mind, and break through your mental blocks and has written dozens of articles and hundreds of blog postings on the subject of increasing innovation and adding creativity to your personal and professional life.

   You are invited to explore additional innovative possibilities by choosing one of your favorite ideas from this (or any) Five Buck Brainstorms and purchasing a more in-depth custom idea generation session from Don The Idea Guy on that (or any other) subject. Visit the Brainstorm page on the Don The Idea Guy website for more details.

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/abbynoise/face-game

   License code: IUDJXGXP8JAXJVJS

   Copyright 2025 Brett Johnson, My Podcast Guy™

   ]]>147b0073-fb82-495d-9385-4e26d11a1f8eWed, 13 Sep 2023 12:00:00 -050039:43falsefull134341You Are A Badass At PodcastingAre you ready to take your podcast to the next level? 🚀 Join me in this week's episode of The Circle Sessions as I discuss a game-changing book recommendation that will help you crush your podcasting goals!

   📚 "You Are a Badass at Making Money" by Jen Sincero 📚

   In this eye-opening read, Jen Sincero offers invaluable advice and practical exercises to overcome negativity and achieve financial success. But here's the best part: you can translate these concepts into your podcasting journey! 🎧

   Here are three key takeaways for podcasters from "You Are a Badass at Making Money":

   1️⃣ Redefine your definition of wealth: Sincero encourages you to explore what being "rich" means to you. Apply this mindset to podcasting and discover how monetary success can be achieved through content creation, monetization strategies, and building a loyal audience.

   2️⃣ Kick those excuses to the curb: We all face obstacles and self-doubt, especially when it comes to pursuing our passions. Sincero's book provides you with the tools to overcome these hurdles and embrace the unknown. Don't let fear hold you back from creating the podcasting empire you've always dreamed of!

   3️⃣ Harness the power of thought: Your mindset plays a crucial role in achieving your podcasting goals. By cultivating a positive and abundance-focused mindset, you'll attract opportunities, sponsorship deals, and exponential growth. Embrace the power of thought and watch your podcast soar to new heights!

   Ready to turn your podcasting dreams into a profitable reality? Join me on The Circle Sessions to dive deeper into "You Are a Badass at Making Money" and discover how to apply Sincero's wisdom to your podcasting journey.

   Don't forget to visit my website, www.mypodcastguy.com, where you can sign up for a free weekly My Podcast Guy newsletter. Stay up-to-date with the latest podcasting trends, marketing strategies, and much more!

   Let's create a podcasting future that's as badass as you! 💪💰

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Copyright 2025 Brett Johnson, My Podcast Guy™

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/abbynoise/face-game

   License code: IUDJXGXP8JAXJVJS

   ]]>Are you ready to take your podcast to the next level? 🚀 Join me in this week's episode of The Circle Sessions as I discuss a game-changing book recommendation that will help you crush your podcasting goals!

   📚 "You Are a Badass at Making Money" by Jen Sincero 📚

   In this eye-opening read, Jen Sincero offers invaluable advice and practical exercises to overcome negativity and achieve financial success. But here's the best part: you can translate these concepts into your podcasting journey! 🎧

   Here are three key takeaways for podcasters from "You Are a Badass at Making Money":

   1️⃣ Redefine your definition of wealth: Sincero encourages you to explore what being "rich" means to you. Apply this mindset to podcasting and discover how monetary success can be achieved through content creation, monetization strategies, and building a loyal audience.

   2️⃣ Kick those excuses to the curb: We all face obstacles and self-doubt, especially when it comes to pursuing our passions. Sincero's book provides you with the tools to overcome these hurdles and embrace the unknown. Don't let fear hold you back from creating the podcasting empire you've always dreamed of!

   3️⃣ Harness the power of thought: Your mindset plays a crucial role in achieving your podcasting goals. By cultivating a positive and abundance-focused mindset, you'll attract opportunities, sponsorship deals, and exponential growth. Embrace the power of thought and watch your podcast soar to new heights!

   Ready to turn your podcasting dreams into a profitable reality? Join me on The Circle Sessions to dive deeper into "You Are a Badass at Making Money" and discover how to apply Sincero's wisdom to your podcasting journey.

   Don't forget to visit my website, www.mypodcastguy.com, where you can sign up for a free weekly My Podcast Guy newsletter. Stay up-to-date with the latest podcasting trends, marketing strategies, and much more!

   Let's create a podcasting future that's as badass as you! 💪💰

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Copyright 2025 Brett Johnson, My Podcast Guy™

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/abbynoise/face-game

   License code: IUDJXGXP8JAXJVJS

   ]]>a40bdac9-54bf-4050-92fb-78d74d258a64Wed, 06 Sep 2023 06:00:00 -050003:55falsefull133331The Must-Have Plugins to Grow Your Podcast WebsiteIn this episode of The Circle Sessions, the discussion revolves around the importance of plugins for WordPress websites.

   We start by acknowledging the overwhelming nature of the vast number of plugins available for WordPress. However, WordPress is a highly creative platform and we discuss how the right plugins can enhance the user experience of a website.

   Yasmine highlights that the choice of plugins ultimately depends on the goals and requirements of the website owner. She mentions that for a simple promotional podcast website, only a few plugins may be necessary. However, for more complex websites with membership features or tiered content, additional plugins may be required.

   Yasmine also emphasizes that using too many plugins can slow down a website and potentially compromise its security. She advises users to be selective and only install plugins that are necessary for their specific needs. It is essential to periodically review and delete unused or outdated plugins to optimize website performance.

   There are potential security risks associated with outdated or unreliable plugins. We discuss how hackers can exploit vulnerabilities in such plugins, leading to unauthorized access and even defacement of websites. To prevent this, regular updates and thorough research on plugins are vital.

   To help listeners navigate the world of plugins, Yasmine shares a list of recommended plugins. They include the Duplicator plugin for automated backups, WP Forms for efficient form creation, and the Broken Link Checker to identify and fix broken links. These plugins are deemed useful for enhancing website functionality, user experience, and search engine optimization.

   Ultimately, this episode serves as a reminder for podcasters and website owners to evaluate their plugin choices critically, prioritize security, and use plugins strategically to support their podcast growth and overall business objectives.

   Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.

   Her website.

   Her Instagram.

   Click here for the checklist!

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Copyright 2025 Brett Johnson, My Podcast Guy™

   https://creativecommons.org/licenses/by-nd/4.0/

   ]]>In this episode of The Circle Sessions, the discussion revolves around the importance of plugins for WordPress websites.

   We start by acknowledging the overwhelming nature of the vast number of plugins available for WordPress. However, WordPress is a highly creative platform and we discuss how the right plugins can enhance the user experience of a website.

   Yasmine highlights that the choice of plugins ultimately depends on the goals and requirements of the website owner. She mentions that for a simple promotional podcast website, only a few plugins may be necessary. However, for more complex websites with membership features or tiered content, additional plugins may be required.

   Yasmine also emphasizes that using too many plugins can slow down a website and potentially compromise its security. She advises users to be selective and only install plugins that are necessary for their specific needs. It is essential to periodically review and delete unused or outdated plugins to optimize website performance.

   There are potential security risks associated with outdated or unreliable plugins. We discuss how hackers can exploit vulnerabilities in such plugins, leading to unauthorized access and even defacement of websites. To prevent this, regular updates and thorough research on plugins are vital.

   To help listeners navigate the world of plugins, Yasmine shares a list of recommended plugins. They include the Duplicator plugin for automated backups, WP Forms for efficient form creation, and the Broken Link Checker to identify and fix broken links. These plugins are deemed useful for enhancing website functionality, user experience, and search engine optimization.

   Ultimately, this episode serves as a reminder for podcasters and website owners to evaluate their plugin choices critically, prioritize security, and use plugins strategically to support their podcast growth and overall business objectives.

   Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.

   Her website.

   Her Instagram.

   Click here for the checklist!

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Copyright 2025 Brett Johnson, My Podcast Guy™

   https://creativecommons.org/licenses/by-nd/4.0/

   ]]>da983ea6-21c5-4b26-a0bb-2b408c4a45f3Wed, 30 Aug 2023 06:00:00 -050021:43falsefull132321Implementing SEO in Your Social Media StrategyWelcome back to another exciting episode of The Circle Sessions!

   In this episode, we have Tonnisha English-Amamoo joining us to discuss a topic that will surely pique your interest.

   Tonnisha has been delving into the world of social media apps like TikTok and Instagram and their unexpected role as search engines. We explore the concept of implementing SEO (Search Engine Optimization) into your social media strategy, uncovering tips and tricks to maximize your reach and visibility.

   Tonnisha shares her insights on utilizing alternative text, adding topics to your posts, using keywords in captions, and the ever-evolving world of hashtags. We also delve into the importance of engagement and frequency of posting, providing valuable guidance on how to effectively navigate these platforms.

   So grab your headphones and get ready to take your social media game to the next level on The Circle Sessions!

   Subscribe to Tonnisha's Tip of The Month

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Copyright 2025 Brett Johnson, My Podcast Guy™

   ]]>Welcome back to another exciting episode of The Circle Sessions!

   In this episode, we have Tonnisha English-Amamoo joining us to discuss a topic that will surely pique your interest.

   Tonnisha has been delving into the world of social media apps like TikTok and Instagram and their unexpected role as search engines. We explore the concept of implementing SEO (Search Engine Optimization) into your social media strategy, uncovering tips and tricks to maximize your reach and visibility.

   Tonnisha shares her insights on utilizing alternative text, adding topics to your posts, using keywords in captions, and the ever-evolving world of hashtags. We also delve into the importance of engagement and frequency of posting, providing valuable guidance on how to effectively navigate these platforms.

   So grab your headphones and get ready to take your social media game to the next level on The Circle Sessions!

   Subscribe to Tonnisha's Tip of The Month

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Copyright 2025 Brett Johnson, My Podcast Guy™

   ]]>8a24a800-dad5-4afb-9a2a-fe2e6e436827Wed, 23 Aug 2023 06:00:00 -050016:30falsefull1313115 Simple Ways to Ask Your Listeners for SupportBefore you launch your podcast, so much of your time and energy will be spent getting the sound and feel just right. Choosing the right format. Researching the best publishing frequency and day of the week.

   You’re doing all the podcast things you’re supposed to do in order to make a really great podcast. Soon the time will come to press publish, and you need a plan to promote the podcast.

   Here are 5 simple ways to ask your listeners to support your podcast.

   Ask listeners to sign up for your newsletter.

   That being said, your newsletter needs to be subscriber-worthy.

   Ask them to write reviews or comments about your podcast.

   This could take the form of: 

   • Leaving a review of your podcast on iTunes 
   • Leaving comments on your podcast Facebook page 
   • Encouraging comments on your podcast website blog post that features your podcast episodes
   • Setting up a Google My Business page for your podcast
   • Ask for feedback on a Google Voice phone number

   
   

   Ask listeners to share your podcast on social media by specifically tagging their friends.

   Not only does this share the podcast, but tagging friends can also encourage the listener to comment to the tagged friend WHY they should listen to the episode. Feedback for you, and social media loves shares.

   Ask listeners how the podcast (or a specific episode) has helped them.

   There are basically 6 things you need to do in a podcast.

   • laugh
   • cry 
   • think 
   • groan 
   • educate
   • entertain 
   • or a combination of any of these

   
   

   If you’re not doing one of those 7 things, you’re boring. And there won’t be any incentive for your listener to WANT to talk about your podcast.

   Ask them to follow you on social media.

   Same rules apply about the why’s of following you as I just addressed with newsletters. Make your posts engaging, interesting, inviting, and share-worthy. It can’t be just about your latest episode publishing.

   If you’re looking for more tailored help, then be sure to connect with our dedicated team of podcast professionals. We’ll help your business create a podcast from planning and launching to editing, presentation skills, promotion, and monetization. 

   Interested in speaking with one of our professionals? Click here! We’ve put together a questionnaire to quickly fill out.  This will help us help you prior to our first information meeting, which you can schedule when you complete the questionnaire. The link is in the podcast show notes.

   Subscribe to my free weekly My Podcast Guy newsletter. It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.

   Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast.

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and...]]>Before you launch your podcast, so much of your time and energy will be spent getting the sound and feel just right. Choosing the right format. Researching the best publishing frequency and day of the week.

   You’re doing all the podcast things you’re supposed to do in order to make a really great podcast. Soon the time will come to press publish, and you need a plan to promote the podcast.

   Here are 5 simple ways to ask your listeners to support your podcast.

   Ask listeners to sign up for your newsletter.

   That being said, your newsletter needs to be subscriber-worthy.

   Ask them to write reviews or comments about your podcast.

   This could take the form of: 

   • Leaving a review of your podcast on iTunes 
   • Leaving comments on your podcast Facebook page 
   • Encouraging comments on your podcast website blog post that features your podcast episodes
   • Setting up a Google My Business page for your podcast
   • Ask for feedback on a Google Voice phone number

   
   

   Ask listeners to share your podcast on social media by specifically tagging their friends.

   Not only does this share the podcast, but tagging friends can also encourage the listener to comment to the tagged friend WHY they should listen to the episode. Feedback for you, and social media loves shares.

   Ask listeners how the podcast (or a specific episode) has helped them.

   There are basically 6 things you need to do in a podcast.

   • laugh
   • cry 
   • think 
   • groan 
   • educate
   • entertain 
   • or a combination of any of these

   
   

   If you’re not doing one of those 7 things, you’re boring. And there won’t be any incentive for your listener to WANT to talk about your podcast.

   Ask them to follow you on social media.

   Same rules apply about the why’s of following you as I just addressed with newsletters. Make your posts engaging, interesting, inviting, and share-worthy. It can’t be just about your latest episode publishing.

   If you’re looking for more tailored help, then be sure to connect with our dedicated team of podcast professionals. We’ll help your business create a podcast from planning and launching to editing, presentation skills, promotion, and monetization. 

   Interested in speaking with one of our professionals? Click here! We’ve put together a questionnaire to quickly fill out.  This will help us help you prior to our first information meeting, which you can schedule when you complete the questionnaire. The link is in the podcast show notes.

   Subscribe to my free weekly My Podcast Guy newsletter. It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.

   Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast.

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/abbynoise/face-game

   License code: IUDJXGXP8JAXJVJS

   Copyright 2025 Brett Johnson, My Podcast Guy™

   ]]>53e2f1cd-c7e3-4404-b02d-b3054b3a31abWed, 16 Aug 2023 17:00:00 -050005:26falsefull130301A Better Podcast Guest Pitch ProcessThere are hundreds of little details to think about when pitching yourself as a podcast guest. But for now, focus on these basic elements:

   1. Listen to a few episodes of a podcast before pitching. If a podcast isn't a good match for what you do, don't pitch it. If a podcast doesn't have guests, don't pitch it.
   2. Check for a "guest submission" process before pitching. If there is one, follow it.
   3. Focus your guest pitch on a specific solution for the audience. What can you do for this audience?
   4. Be detailed in your pitch. Mention specific episodes and elements of the podcast. Talk about what like about the podcast.
   5. Be patient. Give the host enough time to follow up with you.

   
   

    Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself.

   My Podcast Guy

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/abbynoise/face-game

   License code: IUDJXGXP8JAXJVJS

   Copyright 2025 Brett Johnson, My Podcast Guy™

   ]]>There are hundreds of little details to think about when pitching yourself as a podcast guest. But for now, focus on these basic elements:

   1. Listen to a few episodes of a podcast before pitching. If a podcast isn't a good match for what you do, don't pitch it. If a podcast doesn't have guests, don't pitch it.
   2. Check for a "guest submission" process before pitching. If there is one, follow it.
   3. Focus your guest pitch on a specific solution for the audience. What can you do for this audience?
   4. Be detailed in your pitch. Mention specific episodes and elements of the podcast. Talk about what like about the podcast.
   5. Be patient. Give the host enough time to follow up with you.

   
   

    Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself.

   My Podcast Guy

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/abbynoise/face-game

   License code: IUDJXGXP8JAXJVJS

   Copyright 2025 Brett Johnson, My Podcast Guy™

   ]]>a4826072-899f-43cd-ad9e-174642765e77Wed, 02 Aug 2023 09:00:00 -050003:04falsefull129291What Is Website Accessibility?When it comes to website accessibility, there are several key factors that can greatly improve the user experience for all individuals.

   Remember, considering accessibility when building and maintaining your website is crucial for providing an inclusive user experience. By continuously auditing your site and implementing accessibility practices, you can ensure that all users, regardless of their capabilities, can access your content.

   Here is the checklist and tools Yasmine mentions in the podcast.

   Checklist

   • Page title
   • Image text alternatives ("alt text") (pictures, illustrations, charts, etc.)
   • Headings
   • Contrast ratio ("color contrast")
   • Text size
   • Keyboard access and visual focus
   • Forms, labels, and errors (including Search fields)
   • Moving, Flashing, or Blinking Content
   • Multimedia (video, audio) alternatives

   
   

   Tools

   • https://webaim.org/resources/contrastchecker/
   • https://www.w3.org/
   • https://wave.webaim.org/

   
   

   Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.

   Her website.

   Her Instagram.

   Click here for the checklist!

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Copyright 2025 Brett Johnson, My Podcast Guy™

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/abbynoise/face-game

   License code: IUDJXGXP8JAXJVJS

   ]]>When it comes to website accessibility, there are several key factors that can greatly improve the user experience for all individuals.

   Remember, considering accessibility when building and maintaining your website is crucial for providing an inclusive user experience. By continuously auditing your site and implementing accessibility practices, you can ensure that all users, regardless of their capabilities, can access your content.

   Here is the checklist and tools Yasmine mentions in the podcast.

   Checklist

   • Page title
   • Image text alternatives ("alt text") (pictures, illustrations, charts, etc.)
   • Headings
   • Contrast ratio ("color contrast")
   • Text size
   • Keyboard access and visual focus
   • Forms, labels, and errors (including Search fields)
   • Moving, Flashing, or Blinking Content
   • Multimedia (video, audio) alternatives

   
   

   Tools

   • https://webaim.org/resources/contrastchecker/
   • https://www.w3.org/
   • https://wave.webaim.org/

   
   

   Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.

   Her website.

   Her Instagram.

   Click here for the checklist!

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Copyright 2025 Brett Johnson, My Podcast Guy™

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/abbynoise/face-game

   License code: IUDJXGXP8JAXJVJS

   ]]>2ba95238-62ba-4f06-b78b-75d97a74130fWed, 26 Jul 2023 06:00:00 -050032:08falsefull128281How To Become A Happier PodcasterDon't let the pressure of podcasting overwhelm you; instead, focus on why you're doing it and relax. Record your podcast at your own pace, ignoring the analytics, and take breaks when needed.

   Record your podcast for yourself, pick a frequency that works for you, ignore the analytics, take breaks when needed, and don't compare yourself to other podcasters. Relax and enjoy creating your podcast. Feeling stressed about making your podcast? Focus on why you're doing it in the first place and don't worry about the rest.

   Don't compare yourself with other podcasters and if you need help, get in touch with me at mypodcastguy.com.

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/abbynoise/face-game

   License code: IUDJXGXP8JAXJVJS

   Copyright 2025 Brett Johnson, My Podcast Guy™

   ]]>Don't let the pressure of podcasting overwhelm you; instead, focus on why you're doing it and relax. Record your podcast at your own pace, ignoring the analytics, and take breaks when needed.

   Record your podcast for yourself, pick a frequency that works for you, ignore the analytics, take breaks when needed, and don't compare yourself to other podcasters. Relax and enjoy creating your podcast. Feeling stressed about making your podcast? Focus on why you're doing it in the first place and don't worry about the rest.

   Don't compare yourself with other podcasters and if you need help, get in touch with me at mypodcastguy.com.

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/abbynoise/face-game

   License code: IUDJXGXP8JAXJVJS

   Copyright 2025 Brett Johnson, My Podcast Guy™

   ]]>a9f73ff0-eadb-4a3f-a7ab-26ab698e778eWed, 19 Jul 2023 09:00:00 -050004:51falsefull127271Threads: The Opportunity for Organic Growth in a Pay-to-Play WorldOn this episode of The Circle Sessions, we delve into the world of social media platforms and the ever-changing landscape that surrounds them.

   With the recent launch of the app "Threads" and its skyrocketing popularity, we explore its potential as a Twitter replacement and how it is garnering attention from disgruntled Twitter users.

   Tonnisha English-Amamoo, a digital marketing Expert, joins us to discuss how Threads can help small businesses level the playing field in the digital marketing realm. We also touch on the importance of being an early adopter of new apps and the opportunities it presents for organic growth and building an audience.

   In addition, we provide insights into the features, benefits, and limitations of Threads, including the ability to post longer content, engage with others' posts, share links, and the potential for future additions such as direct messaging.

   As always, we emphasize the need for adaptation and experimentation in the ever-evolving world of social media platforms, urging our listeners to stay informed and not rely solely on these platforms for their growth strategies.

   The Circle Sessions unravels the "threads" of social media platforms and explore the possibilities they hold for personal and business growth.

   Subscribe to Tonnisha's Tip of The Month

   TJE Communication’s mission is to empower and educate small women-owned businesses and equip them with digital solutions to level the playing field.

   IG - @tjecomm

   TW - @tjecomm

   LI - https://www.linkedin.com/in/tonnishaenglish/

   FB - https://www.facebook.com/tjecomm

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/abbynoise/face-game

   License code: IUDJXGXP8JAXJVJS

   Copyright 2025 Brett Johnson, My Podcast Guy™

   ]]>On this episode of The Circle Sessions, we delve into the world of social media platforms and the ever-changing landscape that surrounds them.

   With the recent launch of the app "Threads" and its skyrocketing popularity, we explore its potential as a Twitter replacement and how it is garnering attention from disgruntled Twitter users.

   Tonnisha English-Amamoo, a digital marketing Expert, joins us to discuss how Threads can help small businesses level the playing field in the digital marketing realm. We also touch on the importance of being an early adopter of new apps and the opportunities it presents for organic growth and building an audience.

   In addition, we provide insights into the features, benefits, and limitations of Threads, including the ability to post longer content, engage with others' posts, share links, and the potential for future additions such as direct messaging.

   As always, we emphasize the need for adaptation and experimentation in the ever-evolving world of social media platforms, urging our listeners to stay informed and not rely solely on these platforms for their growth strategies.

   The Circle Sessions unravels the "threads" of social media platforms and explore the possibilities they hold for personal and business growth.

   Subscribe to Tonnisha's Tip of The Month

   TJE Communication’s mission is to empower and educate small women-owned businesses and equip them with digital solutions to level the playing field.

   IG - @tjecomm

   TW - @tjecomm

   LI - https://www.linkedin.com/in/tonnishaenglish/

   FB - https://www.facebook.com/tjecomm

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/abbynoise/face-game

   License code: IUDJXGXP8JAXJVJS

   Copyright 2025 Brett Johnson, My Podcast Guy™

   ]]>0e74218a-049d-4a1a-aba4-49edb503ee67Mon, 10 Jul 2023 06:00:00 -050019:36falsefull126261Power of Free Speech and PodcastingBeing the Fourth of July holiday, I thought I'd hit upon how podcasting is really the purest form of free speech in modern media.

   I did a podcast just recently about some thoughts about that, and I'll put a quick link in the podcast show notes about that. I think we're very fortunate to live in this time that we have podcasts that really no one can shut down, ultimately, depending on how you're hosting your audio. We're pretty lucky at this point in time. If you have a voice, you have a microphone, have recording software, you have a website, and you can put that audio up there and tell people about it.

   Unbelievable times we live in. It's fantastic. 

   But everything in modern society today, though, is automated, if you think about it. It seems to be unoriginal. Offered by a select few sources, a few conglomerates are really running TV entertainment. Hollywood entertainment. We're given the illusion of choice, but in reality there really isn't much difference in what we choose. 

   As a society, we traded some individuality and atmosphere for convenience and low prices. I think the same could be said about entertainment overall, too. Everything seems to be a reboot, or a remaster. The video game industry is battling to see who can make the next Fortnight clone. And Hollywood's doing unwanted sequels to movie after movie. 

   But then there are podcasts.

   In our current media landscape, podcasts...I guess you could call them a rebel in a leather jacket. There are no rules when it comes to podcasting. They're mostly unfiltered, non-commercial. If you think about the purest form of free speech in modern media, anyone can start a podcast. Which means you can listen to plenty of unique conversations, colorful, to exciting individuals, who feature conversations we tend to only have with our friends. You're listening in on some new conversations that would never be heard on TV.

   If you can think of a topic, there's probably a podcast for it.

   Podcasts give people freedom. It's a place for everyone to escape and express their individuality. With podcasts, we're no longer feeling lonely or weird in liking something that isn't popular.

   It's why the popularity of podcasting continues to grow each year. I think it's something that we need to treasure. We need to protect and continue to help it grow. And that being produce great content, get in the space and make it masterful, make it episode after episode after episode of informing your audience. Make it so that your podcast becomes so habit forming, if you take off a week, it's almost like taking a pinky off your hand. It just hurts. 

   We can do so much with this platform.

   And we are doing so much with this platform. I think we're just beginning to understand the power of what we can do with podcasting. And I think we need to keep that in mind as we celebrate this Independence Day, this Fourth of July.

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast...]]>Being the Fourth of July holiday, I thought I'd hit upon how podcasting is really the purest form of free speech in modern media.

   I did a podcast just recently about some thoughts about that, and I'll put a quick link in the podcast show notes about that. I think we're very fortunate to live in this time that we have podcasts that really no one can shut down, ultimately, depending on how you're hosting your audio. We're pretty lucky at this point in time. If you have a voice, you have a microphone, have recording software, you have a website, and you can put that audio up there and tell people about it.

   Unbelievable times we live in. It's fantastic. 

   But everything in modern society today, though, is automated, if you think about it. It seems to be unoriginal. Offered by a select few sources, a few conglomerates are really running TV entertainment. Hollywood entertainment. We're given the illusion of choice, but in reality there really isn't much difference in what we choose. 

   As a society, we traded some individuality and atmosphere for convenience and low prices. I think the same could be said about entertainment overall, too. Everything seems to be a reboot, or a remaster. The video game industry is battling to see who can make the next Fortnight clone. And Hollywood's doing unwanted sequels to movie after movie. 

   But then there are podcasts.

   In our current media landscape, podcasts...I guess you could call them a rebel in a leather jacket. There are no rules when it comes to podcasting. They're mostly unfiltered, non-commercial. If you think about the purest form of free speech in modern media, anyone can start a podcast. Which means you can listen to plenty of unique conversations, colorful, to exciting individuals, who feature conversations we tend to only have with our friends. You're listening in on some new conversations that would never be heard on TV.

   If you can think of a topic, there's probably a podcast for it.

   Podcasts give people freedom. It's a place for everyone to escape and express their individuality. With podcasts, we're no longer feeling lonely or weird in liking something that isn't popular.

   It's why the popularity of podcasting continues to grow each year. I think it's something that we need to treasure. We need to protect and continue to help it grow. And that being produce great content, get in the space and make it masterful, make it episode after episode after episode of informing your audience. Make it so that your podcast becomes so habit forming, if you take off a week, it's almost like taking a pinky off your hand. It just hurts. 

   We can do so much with this platform.

   And we are doing so much with this platform. I think we're just beginning to understand the power of what we can do with podcasting. And I think we need to keep that in mind as we celebrate this Independence Day, this Fourth of July.

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/abbynoise/face-game

   License code: IUDJXGXP8JAXJVJS

   Copyright 2025 Brett Johnson, My Podcast Guy™

   ]]>045610cd-846d-49e4-a342-496efe3139c3Wed, 05 Jul 2023 06:00:00 -050004:24falsefull125251Chat GPT: Your AI InternIn this week's episode of The Circle Sessions, Brett Johnson and Yasmine Robles chat about the use of AI and chatbots in creating content.

   Copying and pasting content from AI or chatbots is not the way to go about creating content. Instead, use it as an outline or put your own spin on the content and add your own voice to it. Always ensure that information is accurate and up-to-date. While chatbots like Chat GPT can provide a strategy for marketing or SEO for blog posts, it is important to customize them to fit the needs of your business.

   We also discuss the value of paid software like Chat GPT and Jasper AI in presenting information in a specific way. As with any new technology, it is important to test it before charging for it. Chat GPT is a tool, not a replacement for human creativity.

   Other topics we discuss include the usefulness of generated titles and alt text for content creation and the importance of researching keywords for SEO. We also discuss the launch of the new AI assistant called Bard and the pros and cons of using new technologies like Chat GPT.

   Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.

   Her website.

   Her Instagram.

   Click here for the checklist!

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Copyright 2025 Brett Johnson, My Podcast Guy™

   ]]>In this week's episode of The Circle Sessions, Brett Johnson and Yasmine Robles chat about the use of AI and chatbots in creating content.

   Copying and pasting content from AI or chatbots is not the way to go about creating content. Instead, use it as an outline or put your own spin on the content and add your own voice to it. Always ensure that information is accurate and up-to-date. While chatbots like Chat GPT can provide a strategy for marketing or SEO for blog posts, it is important to customize them to fit the needs of your business.

   We also discuss the value of paid software like Chat GPT and Jasper AI in presenting information in a specific way. As with any new technology, it is important to test it before charging for it. Chat GPT is a tool, not a replacement for human creativity.

   Other topics we discuss include the usefulness of generated titles and alt text for content creation and the importance of researching keywords for SEO. We also discuss the launch of the new AI assistant called Bard and the pros and cons of using new technologies like Chat GPT.

   Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.

   Her website.

   Her Instagram.

   Click here for the checklist!

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Copyright 2025 Brett Johnson, My Podcast Guy™

   ]]>8a0a22d3-84b3-4d07-9b49-52054f44a645Wed, 28 Jun 2023 09:00:00 -050016:49falsefull124241Podcasting Payday: How to Cash In on Your ConversationsIn recent years, podcasting has exploded in popularity, with more and more people tuning in to their favorite shows on a regular basis. As this trend continues, many podcasters are exploring new ways to monetize their content and build a loyal subscriber base. This is where podcast subscriptions come in.

   Circle of Experts Tonnisha English-Amamoo goes into a deep dive on the value of paid podcasts, and how she, as a podcast listener, loves what paid podcasts are offering their listeners.

   Monetization options for podcasts include subscription models, value-for-value models, and paywalls. The key is to find a model that works for the specific podcast and its audience. It's also important to think outside of one's industry and look to other sources for inspiration when it comes to promoting and growing a podcast.

   Subscribe to Tonnisha's Tip of The Month

   TJE Communication’s mission is to empower and educate small women-owned businesses and equip them with digital solutions to level the playing field.

   IG - @tjecomm

   TW - @tjecomm

   LI - https://www.linkedin.com/in/tonnishaenglish/

   FB - https://www.facebook.com/tjecomm

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Copyright 2025 Brett Johnson, My Podcast Guy™

   ]]>In recent years, podcasting has exploded in popularity, with more and more people tuning in to their favorite shows on a regular basis. As this trend continues, many podcasters are exploring new ways to monetize their content and build a loyal subscriber base. This is where podcast subscriptions come in.

   Circle of Experts Tonnisha English-Amamoo goes into a deep dive on the value of paid podcasts, and how she, as a podcast listener, loves what paid podcasts are offering their listeners.

   Monetization options for podcasts include subscription models, value-for-value models, and paywalls. The key is to find a model that works for the specific podcast and its audience. It's also important to think outside of one's industry and look to other sources for inspiration when it comes to promoting and growing a podcast.

   Subscribe to Tonnisha's Tip of The Month

   TJE Communication’s mission is to empower and educate small women-owned businesses and equip them with digital solutions to level the playing field.

   IG - @tjecomm

   TW - @tjecomm

   LI - https://www.linkedin.com/in/tonnishaenglish/

   FB - https://www.facebook.com/tjecomm

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Copyright 2025 Brett Johnson, My Podcast Guy™

   ]]>3d46921f-dca8-4e97-a1a5-b49a20ded34bWed, 21 Jun 2023 06:00:00 -050024:10falsefull123231Podcasting and Radio: Finding a Mutually Beneficial PartnershipAre you struggling to promote your podcast on radio?

   Don The Idea Guy talks about his tips for getting your show on the airwaves without compromising your content. Don suggests buying spots instead of creating new segments, and targeting late-night or early-morning listeners for cheaper rates.

   He also shares ideas for tracking the results of radio advertising and partnering with radio stations for events.

   The episode also features a discussion about the benefits of partnering with a radio station and how to create mutually beneficial exchanges. If you're interested in learning more about promoting your podcast on radio, then this episode is a must-listen.

   Check out the full episode for more insights from Don!

   MEET DON THE IDEA GUY!

   Possessing creative powers beyond those of mere mortals, DON THE IDEA GUY rescues those in need of innovative ideas through his brainstorming sessions, articles, and websites.

   DTIG (DEE-tigg) has been featured in Small Business News, interviewed by the New York Times, quoted in Fast Company magazine, and served as the first president of the International Idea Trade Association.

   Don is a proud member of the BzzAgent community, and is featured in BzzAgent.com founder Dave Balter’s book “Grapevine: The New Art of Word-of-Mouth Marketing.”

   His Innovation Channel on the Duct Tape Marketing Blog has been recognized as a Forbes Favorite.

   Don is the author of the book “100-WHATS of CREATIVITY“, one-hundred ‘what if?’ questions to spur your creativity, unmuck your mind, and break through your mental blocks and has written dozens of articles and hundreds of blog postings on the subject of increasing innovation and adding creativity to your personal and professional life.

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/abbynoise/face-game

   License code: IUDJXGXP8JAXJVJS

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Copyright 2025 Brett Johnson, My Podcast Guy™

   ]]>Are you struggling to promote your podcast on radio?

   Don The Idea Guy talks about his tips for getting your show on the airwaves without compromising your content. Don suggests buying spots instead of creating new segments, and targeting late-night or early-morning listeners for cheaper rates.

   He also shares ideas for tracking the results of radio advertising and partnering with radio stations for events.

   The episode also features a discussion about the benefits of partnering with a radio station and how to create mutually beneficial exchanges. If you're interested in learning more about promoting your podcast on radio, then this episode is a must-listen.

   Check out the full episode for more insights from Don!

   MEET DON THE IDEA GUY!

   Possessing creative powers beyond those of mere mortals, DON THE IDEA GUY rescues those in need of innovative ideas through his brainstorming sessions, articles, and websites.

   DTIG (DEE-tigg) has been featured in Small Business News, interviewed by the New York Times, quoted in Fast Company magazine, and served as the first president of the International Idea Trade Association.

   Don is a proud member of the BzzAgent community, and is featured in BzzAgent.com founder Dave Balter’s book “Grapevine: The New Art of Word-of-Mouth Marketing.”

   His Innovation Channel on the Duct Tape Marketing Blog has been recognized as a Forbes Favorite.

   Don is the author of the book “100-WHATS of CREATIVITY“, one-hundred ‘what if?’ questions to spur your creativity, unmuck your mind, and break through your mental blocks and has written dozens of articles and hundreds of blog postings on the subject of increasing innovation and adding creativity to your personal and professional life.

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/abbynoise/face-game

   License code: IUDJXGXP8JAXJVJS

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Copyright 2025 Brett Johnson, My Podcast Guy™

   ]]>83ac1cda-395a-4101-bec3-93ca44cd2fedWed, 07 Jun 2023 06:00:00 -050027:48falsefull122221How to Optimize Your Website's Images for SEO and User ExperienceOn this episode of The Circle Sessions, we have Yasmine Robles, who shares tips on website optimization through tailored image use.

   She discusses the importance of using different image types such as JPEGs, PNGs, GIFs, and SVGs for various purposes and optimizing images for better load times.

   Furthermore, she covers how alt text, file name, and image size can affect search engine visibility and user experience.

   Tune in to learn how to optimize your website images and attract more visitors.

   Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.

   Her website.

   Her Instagram.

   Click here for the checklist!

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/abbynoise/face-game

   License code: IUDJXGXP8JAXJVJS

   Copyright 2025 Brett Johnson, My Podcast Guy™

   ]]>On this episode of The Circle Sessions, we have Yasmine Robles, who shares tips on website optimization through tailored image use.

   She discusses the importance of using different image types such as JPEGs, PNGs, GIFs, and SVGs for various purposes and optimizing images for better load times.

   Furthermore, she covers how alt text, file name, and image size can affect search engine visibility and user experience.

   Tune in to learn how to optimize your website images and attract more visitors.

   Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.

   Her website.

   Her Instagram.

   Click here for the checklist!

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/abbynoise/face-game

   License code: IUDJXGXP8JAXJVJS

   Copyright 2025 Brett Johnson, My Podcast Guy™

   ]]>f90f6c11-3a3e-4113-b2a4-35871f1279a1Wed, 31 May 2023 09:00:00 -050025:27falsefull121211Hashtags, Cross-Promotions, and Social Media Secrets for PodcastersBrett and Tonnisha share valuable insights on how podcasters can effectively use social media to reach new listeners and promote their content. From using hashtags to cross-promotion with other podcasts, they discuss various strategies for engaging with audiences and increasing visibility.

   TJE Communication’s mission is to empower and educate small women-owned businesses and equip them with digital solutions to level the playing field.

   IG - @tjecomm

   TW - @tjecomm

   LI - https://www.linkedin.com/in/tonnishaenglish/

   FB - https://www.facebook.com/tjecomm

   Subscribe to Tonnisha's Tip of The Month

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Copyright 2025 Brett Johnson, My Podcast Guy™

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/abbynoise/face-game

   License code: IUDJXGXP8JAXJVJS

   ]]>Brett and Tonnisha share valuable insights on how podcasters can effectively use social media to reach new listeners and promote their content. From using hashtags to cross-promotion with other podcasts, they discuss various strategies for engaging with audiences and increasing visibility.

   TJE Communication’s mission is to empower and educate small women-owned businesses and equip them with digital solutions to level the playing field.

   IG - @tjecomm

   TW - @tjecomm

   LI - https://www.linkedin.com/in/tonnishaenglish/

   FB - https://www.facebook.com/tjecomm

   Subscribe to Tonnisha's Tip of The Month

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Copyright 2025 Brett Johnson, My Podcast Guy™

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/abbynoise/face-game

   License code: IUDJXGXP8JAXJVJS

   ]]>38356c51-815d-448e-83ab-c45f3e718a9eWed, 24 May 2023 06:00:00 -050021:27falsefull120201Featuring Tonnisha English-Amamoo from TJE Communications.The Circle of Experts PlaylistsWe've created playlists for each of our Circle of Experts -

   Brett Johnson

   Don The Idea Guy

   Yasmine Robles

   Tonnisha English-Amamoo

   Listeners can access these playlists in the show notes, click on one of the Circle Of Experts names above, and hit play to listen to past episodes.

   Are you looking to grow your podcast or business? Reach out to Brett at mypodcastguy.com to schedule a conversation. Also, let us know if you'd like to be connected with Don, Yasmine, or Tonnisha for more insights. Thanks for your ongoing support of The Circle Sessions podcast!

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/abbynoise/face-game

   License code: IUDJXGXP8JAXJVJS

   Copyright 2025 Brett Johnson, My Podcast Guy™

   ]]>We've created playlists for each of our Circle of Experts -

   Brett Johnson

   Don The Idea Guy

   Yasmine Robles

   Tonnisha English-Amamoo

   Listeners can access these playlists in the show notes, click on one of the Circle Of Experts names above, and hit play to listen to past episodes.

   Are you looking to grow your podcast or business? Reach out to Brett at mypodcastguy.com to schedule a conversation. Also, let us know if you'd like to be connected with Don, Yasmine, or Tonnisha for more insights. Thanks for your ongoing support of The Circle Sessions podcast!

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/abbynoise/face-game

   License code: IUDJXGXP8JAXJVJS

   Copyright 2025 Brett Johnson, My Podcast Guy™

   ]]>3657c5d9-62a6-411f-94ae-dc66b7f4e811Wed, 17 May 2023 09:00:00 -050003:01falsefull119191How AI is Transforming PodcastingTechnology has revolutionized many industries and podcasting is no exception. The potential for Artificial Intelligence (AI) in the podcasting industry is vast, and the Chat GPT software is a great example of how this technology can be utilized.

   In an episode of The Circle Sessions podcast, Brett Johnson and Don The Idea Guy discuss the capabilities of Chat GPT, including brainstorming, generating topic ideas, and creating interview questions for podcast episodes. The software can also generate summaries of podcast transcripts and ideas for social media posts to promote episodes.

   Expert Takeaways

   ChatGPT and similar AI tools are meant to assist and enhance the creative process, not replace human creativity or jobs.

   ChatGPT can be used to brainstorm topic ideas for podcast episodes, making it easier for podcasters to come up with fresh and relevant content.

   The AI can generate insightful questions for guests, streamlining the preparation process for interviews.

   ChatGPT can help create summaries of podcast transcripts, which can be useful for show notes and marketing materials.

   Current limitations of ChatGPT include its inability to access real-time or very recent information, important to consider for time-sensitive topics.

   The tool can generate creative descriptions or alternate styles of writing (e.g., in the voice of another person such as Mark Twain or in the style of a Seinfeld episode).

   AI tools like DALL-E can create unique artwork for podcast episodes, although some limitations (e.g., drawing hands) exist.

   The quality of input (prompts) given to the AI significantly affects the output, highlighting the importance of clear and detailed instructions.

   Verify the factual accuracy of content generated by AI, as it may pull from unreliable sources and therefore, potentially give inaccurate information.

   ChatGPT can serve as a brainstorming partner to help overcome writer's block by offering a myriad of ideas and directions to take on a given topic.

   Expert Moments

   00:00 The year of AI

   05:10 It's great for brainstorming and generating ideas.

   09:03 Interview yourself, use AI tools for graphics.

   10:05 Better prompts produce better AI results iteratively.

   16:08 Sticky notes inspire, ChatGPT edits effectively.

   17:27 AI mislabeled politician as fraud convict, misinformation.

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   MEET DON THE IDEA GUY!

   Possessing creative powers beyond those of mere mortals, DON THE IDEA GUY rescues those in need of innovative ideas through his brainstorming sessions, articles, and websites.

   DTIG (DEE-tigg) has been featured in Small Business News, interviewed by the New York Times, quoted in Fast Company magazine, and served as the first president of the International Idea Trade Association.

   Don is a proud member of the BzzAgent community, and is featured in...]]>Technology has revolutionized many industries and podcasting is no exception. The potential for Artificial Intelligence (AI) in the podcasting industry is vast, and the Chat GPT software is a great example of how this technology can be utilized.

   In an episode of The Circle Sessions podcast, Brett Johnson and Don The Idea Guy discuss the capabilities of Chat GPT, including brainstorming, generating topic ideas, and creating interview questions for podcast episodes. The software can also generate summaries of podcast transcripts and ideas for social media posts to promote episodes.

   Expert Takeaways

   ChatGPT and similar AI tools are meant to assist and enhance the creative process, not replace human creativity or jobs.

   ChatGPT can be used to brainstorm topic ideas for podcast episodes, making it easier for podcasters to come up with fresh and relevant content.

   The AI can generate insightful questions for guests, streamlining the preparation process for interviews.

   ChatGPT can help create summaries of podcast transcripts, which can be useful for show notes and marketing materials.

   Current limitations of ChatGPT include its inability to access real-time or very recent information, important to consider for time-sensitive topics.

   The tool can generate creative descriptions or alternate styles of writing (e.g., in the voice of another person such as Mark Twain or in the style of a Seinfeld episode).

   AI tools like DALL-E can create unique artwork for podcast episodes, although some limitations (e.g., drawing hands) exist.

   The quality of input (prompts) given to the AI significantly affects the output, highlighting the importance of clear and detailed instructions.

   Verify the factual accuracy of content generated by AI, as it may pull from unreliable sources and therefore, potentially give inaccurate information.

   ChatGPT can serve as a brainstorming partner to help overcome writer's block by offering a myriad of ideas and directions to take on a given topic.

   Expert Moments

   00:00 The year of AI

   05:10 It's great for brainstorming and generating ideas.

   09:03 Interview yourself, use AI tools for graphics.

   10:05 Better prompts produce better AI results iteratively.

   16:08 Sticky notes inspire, ChatGPT edits effectively.

   17:27 AI mislabeled politician as fraud convict, misinformation.

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   MEET DON THE IDEA GUY!

   Possessing creative powers beyond those of mere mortals, DON THE IDEA GUY rescues those in need of innovative ideas through his brainstorming sessions, articles, and websites.

   DTIG (DEE-tigg) has been featured in Small Business News, interviewed by the New York Times, quoted in Fast Company magazine, and served as the first president of the International Idea Trade Association.

   Don is a proud member of the BzzAgent community, and is featured in BzzAgent.com founder Dave Balter’s book “Grapevine: The New Art of Word-of-Mouth Marketing.”

   His Innovation Channel on the Duct Tape Marketing Blog has been recognized as a Forbes Favorite.

   Don is the author of the book “100-WHATS of CREATIVITY“, one-hundred ‘what if?’ questions to spur your creativity, unmuck your mind, and break through your mental blocks and has written dozens of articles and hundreds of blog postings on the subject of increasing innovation and adding creativity to your personal and professional life.

   You are invited to explore additional innovative possibilities by choosing one of your favorite ideas from this (or any) Five Buck Brainstorms and purchasing a more in-depth custom idea generation session from Don The Idea Guy on that (or any other) subject. Visit the Brainstorm page on the Don The Idea Guy website for more details.

   Copyright 2025 Brett Johnson, My Podcast Guy™

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/abbynoise/face-game

   License code: IUDJXGXP8JAXJVJS

   https://creativecommons.org/licenses/by-nd/4.0/

   ]]>1d63515b-52e6-4a04-b7ec-347c3dcc1303Wed, 10 May 2023 06:00:00 -050021:24falsefull118181Don The Idea Guy dives into the exciting world of AI technology in the podcasting industry.Expert Tips for Podcast Website Maintenance After Going LiveAre you looking for ways to optimize your podcast website after it launches? Look no further - The Circle Sessions podcast has got you covered! In this episode, we speak with Yasmine Robles about how to ensure your website stays fresh and works for you.

   We discuss the importance of changing permalinks, installing Google Analytics, using Google Search Console to track performance and errors, and creating a maintenance plan for your website.

   Plus, learn how to repurpose podcast episodes into blog posts and use off-site SEO strategies to increase traffic to your site.

   Find out more and get the tools you need to keep your website optimized and successful!

   Expert Takeaways

   Change permalinks to be user-friendly and SEO-friendly, making URLs more readable and easier to share.

   Install Google Analytics to track website traffic, understand user behavior, and identify which marketing efforts are effective.

   Use Google Search Console for insights into site performance, keyword rankings, and to receive alerts about site errors and issues.

   Ensure your website is regularly backed up to prevent data loss or malfunctions. Use plugins like Updraft, Jetpack, or BackupBuddy for WordPress.

   Submit an XML sitemap to Google Search Console to help search engines understand and index all pages on your website effectively.

   Create an ongoing maintenance plan to update plugins, themes, WordPress core, and address PHP updates regularly. This helps to prevent issues and keep the site secure.

   Continuously update and add fresh content, such as new blog posts and podcast episodes, and regularly update static pages with new testimonials or information.

   Get featured on other platforms and secure backlinks to your website from reputable sources to enhance SEO.

   Drive traffic and engagement by building an email list, sending automated welcome series, and keeping subscribers engaged with valuable content.

   Promote your website content on social media, directing users back to your site. Tailor content for different platforms to reach a wider audience and ensure your efforts don't go unnoticed.

   Expert Moments

   00:00 Post-website launch upkeep and changing permalinks.

   04:12 Google Analytics tracking raises concerns in EU.

   06:43 Periodic email identifies site errors, requires action.

   12:10 Site map lists all site pages, SEO.

   14:02 Update plugins, themes, and core regularly. Use staging.

   17:03 Diving deeper into on-site and off-site SEO.

   19:45 Social media content varies by platform usage.

   Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.

   Her website.

   Her Instagram.

   Click here for the checklist!

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, Are you looking for ways to optimize your podcast website after it launches? Look no further - The Circle Sessions podcast has got you covered! In this episode, we speak with Yasmine Robles about how to ensure your website stays fresh and works for you.

   We discuss the importance of changing permalinks, installing Google Analytics, using Google Search Console to track performance and errors, and creating a maintenance plan for your website.

   Plus, learn how to repurpose podcast episodes into blog posts and use off-site SEO strategies to increase traffic to your site.

   Find out more and get the tools you need to keep your website optimized and successful!

   Expert Takeaways

   Change permalinks to be user-friendly and SEO-friendly, making URLs more readable and easier to share.

   Install Google Analytics to track website traffic, understand user behavior, and identify which marketing efforts are effective.

   Use Google Search Console for insights into site performance, keyword rankings, and to receive alerts about site errors and issues.

   Ensure your website is regularly backed up to prevent data loss or malfunctions. Use plugins like Updraft, Jetpack, or BackupBuddy for WordPress.

   Submit an XML sitemap to Google Search Console to help search engines understand and index all pages on your website effectively.

   Create an ongoing maintenance plan to update plugins, themes, WordPress core, and address PHP updates regularly. This helps to prevent issues and keep the site secure.

   Continuously update and add fresh content, such as new blog posts and podcast episodes, and regularly update static pages with new testimonials or information.

   Get featured on other platforms and secure backlinks to your website from reputable sources to enhance SEO.

   Drive traffic and engagement by building an email list, sending automated welcome series, and keeping subscribers engaged with valuable content.

   Promote your website content on social media, directing users back to your site. Tailor content for different platforms to reach a wider audience and ensure your efforts don't go unnoticed.

   Expert Moments

   00:00 Post-website launch upkeep and changing permalinks.

   04:12 Google Analytics tracking raises concerns in EU.

   06:43 Periodic email identifies site errors, requires action.

   12:10 Site map lists all site pages, SEO.

   14:02 Update plugins, themes, and core regularly. Use staging.

   17:03 Diving deeper into on-site and off-site SEO.

   19:45 Social media content varies by platform usage.

   Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.

   Her website.

   Her Instagram.

   Click here for the checklist!

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Copyright 2025 Brett Johnson, My Podcast Guy™

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/abbynoise/face-game

   License code: IUDJXGXP8JAXJVJS

   https://creativecommons.org/licenses/by-nd/4.0/

   ]]>74a87952-6a1c-4982-b6c9-00e2d7b75f53Wed, 03 May 2023 06:00:00 -050020:59falsefull117171Yasmine Robles shares tips on how to maintain a website and improve your podcast website performance.Tools You Need to Manage Your Own Social MediaAn expert in digital marketing and communications, Tonnisha English-Amamoo shares her tips and strategies to help small businesses level the playing field through digital.

   Get the latest insight and advice on creating content calendars, utilizing tools like Airtable, Buffer, and Canva to manage and plan content, and establish a routine for posting. Become an expert in podcast promotion with help from the experts and make sure your podcast is heard by more listeners.

   Check out this episode as well about content calendars.

   Subscribe to Tonnisha's Tip of The Month

   TJE Communication’s mission is to empower and educate small women-owned businesses and equip them with digital solutions to level the playing field.

   IG - @tjecomm

   TW - @tjecomm

   LI - https://www.linkedin.com/in/tonnishaenglish/

   FB - https://www.facebook.com/tjecomm

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/abbynoise/face-game

   License code: IUDJXGXP8JAXJVJS

   Copyright 2025 Brett Johnson, My Podcast Guy™

   ]]>An expert in digital marketing and communications, Tonnisha English-Amamoo shares her tips and strategies to help small businesses level the playing field through digital.

   Get the latest insight and advice on creating content calendars, utilizing tools like Airtable, Buffer, and Canva to manage and plan content, and establish a routine for posting. Become an expert in podcast promotion with help from the experts and make sure your podcast is heard by more listeners.

   Check out this episode as well about content calendars.

   Subscribe to Tonnisha's Tip of The Month

   TJE Communication’s mission is to empower and educate small women-owned businesses and equip them with digital solutions to level the playing field.

   IG - @tjecomm

   TW - @tjecomm

   LI - https://www.linkedin.com/in/tonnishaenglish/

   FB - https://www.facebook.com/tjecomm

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/abbynoise/face-game

   License code: IUDJXGXP8JAXJVJS

   Copyright 2025 Brett Johnson, My Podcast Guy™

   ]]>257374c5-b6c7-4176-9718-843503ba286fWed, 26 Apr 2023 06:00:00 -050015:49falsefull116161Leveling Up Your Digital Strategy: How to Create a Content Calendar, Optimize Social Media, and More with Tonnisha English-Amamoo.What An Event Can Do For Your PodcastBrett and Yasmine share the importance of creating and organizing events for podcasters.

   Brett and Don The Idea Guy talked about this concept earlier, in episode 10 and episode 14.

   They dive into the details of their own successful podcasting presentation, a "lunch and learn" with a chamber of commerce, going through the challenges and success stories of their event planning journey.

   Not only do they provide valuable insights into the industry, but they also give tips on how to reach a wider audience and promote your events effectively.

   Whether you're a current or aspiring podcaster, this episode is a must-listen if you want to take your podcast to the next level.

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.

   Her website.

   Her Instagram.

   Click here for the checklist!

   Copyright 2025 Brett Johnson, My Podcast Guy™

   ]]>Brett and Yasmine share the importance of creating and organizing events for podcasters.

   Brett and Don The Idea Guy talked about this concept earlier, in episode 10 and episode 14.

   They dive into the details of their own successful podcasting presentation, a "lunch and learn" with a chamber of commerce, going through the challenges and success stories of their event planning journey.

   Not only do they provide valuable insights into the industry, but they also give tips on how to reach a wider audience and promote your events effectively.

   Whether you're a current or aspiring podcaster, this episode is a must-listen if you want to take your podcast to the next level.

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.

   Her website.

   Her Instagram.

   Click here for the checklist!

   Copyright 2025 Brett Johnson, My Podcast Guy™

   ]]>c2b12442-2688-40aa-a8ad-76de4759e6fdWed, 19 Apr 2023 09:00:00 -050038:51falsefull115151Organizing events for podcasters is a great way for podcasters to learn more about the industry and grow their business.Creative Solutions for Taking Your Podcast to the Next LevelDon The Idea Guy, from The Circle Of Experts, shares creative and low-cost strategies to help you promote your podcast on a budget.

   From offering prizes and swag with the podcast logo to recording events and collectible content, Don dives into the world of podcasting with enthusiasm. Listen to hear specific strategies and ideas to help bring your podcast to the next level.

   Don's expert advice is sure to help make promoting your podcast a lot easier.

   Check out this episode as well for more ideas.

   MEET DON THE IDEA GUY!

   Possessing creative powers beyond those of mere mortals, DON THE IDEA GUY rescues those in need of innovative ideas through his brainstorming sessions, articles, and websites.

   DTIG (DEE-tigg) has been featured in Small Business News, interviewed by the New York Times, quoted in Fast Company magazine, and served as the first president of the International Idea Trade Association.

   Don is a proud member of the BzzAgent community, and is featured in BzzAgent.com founder Dave Balter’s book “Grapevine: The New Art of Word-of-Mouth Marketing.”

   His Innovation Channel on the Duct Tape Marketing Blog has been recognized as a Forbes Favorite.

   Don is the author of the book “100-WHATS of CREATIVITY“, one-hundred ‘what if?’ questions to spur your creativity, unmuck your mind, and break through your mental blocks and has written dozens of articles and hundreds of blog postings on the subject of increasing innovation and adding creativity to your personal and professional life.

   You are invited to explore additional innovative possibilities by choosing one of your favorite ideas from this (or any) Five Buck Brainstorms and purchasing a more in-depth custom idea generation session from Don The Idea Guy on that (or any other) subject. Visit the Brainstorm page on the Don The Idea Guy website for more details.

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/abbynoise/face-game

   License code: IUDJXGXP8JAXJVJS

   Copyright 2025 Brett Johnson, My Podcast Guy™

   ]]>Don The Idea Guy, from The Circle Of Experts, shares creative and low-cost strategies to help you promote your podcast on a budget.

   From offering prizes and swag with the podcast logo to recording events and collectible content, Don dives into the world of podcasting with enthusiasm. Listen to hear specific strategies and ideas to help bring your podcast to the next level.

   Don's expert advice is sure to help make promoting your podcast a lot easier.

   Check out this episode as well for more ideas.

   MEET DON THE IDEA GUY!

   Possessing creative powers beyond those of mere mortals, DON THE IDEA GUY rescues those in need of innovative ideas through his brainstorming sessions, articles, and websites.

   DTIG (DEE-tigg) has been featured in Small Business News, interviewed by the New York Times, quoted in Fast Company magazine, and served as the first president of the International Idea Trade Association.

   Don is a proud member of the BzzAgent community, and is featured in BzzAgent.com founder Dave Balter’s book “Grapevine: The New Art of Word-of-Mouth Marketing.”

   His Innovation Channel on the Duct Tape Marketing Blog has been recognized as a Forbes Favorite.

   Don is the author of the book “100-WHATS of CREATIVITY“, one-hundred ‘what if?’ questions to spur your creativity, unmuck your mind, and break through your mental blocks and has written dozens of articles and hundreds of blog postings on the subject of increasing innovation and adding creativity to your personal and professional life.

   You are invited to explore additional innovative possibilities by choosing one of your favorite ideas from this (or any) Five Buck Brainstorms and purchasing a more in-depth custom idea generation session from Don The Idea Guy on that (or any other) subject. Visit the Brainstorm page on the Don The Idea Guy website for more details.

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/abbynoise/face-game

   License code: IUDJXGXP8JAXJVJS

   Copyright 2025 Brett Johnson, My Podcast Guy™

   ]]>b0c864b3-ac7d-4ccf-b197-782f40f7e714Wed, 12 Apr 2023 06:00:00 -050018:05falsefull114141In this episode, we have Don The Idea Guy on to share some of his innovative strategies to promote a podcast without breaking the bank.Common Mistakes DIYers Make When Creating Their WebsiteBrett Johnson and Yasmine Robles walk you through the essential steps to consider when building a website. From deciding which platform to use, to understanding user behavior and developing a recognizable brand, these two experts provide invaluable advice for DIYers looking to create a professional and successful website.

   Yasmine also offers a five-minute website review, so anyone listening can get specific advice tailored to their project. So if you've been wanting to create a website of your own, there's no better place to start than this podcast!

   Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.

   Her website.

   Her Instagram.

   Click here for the checklist!

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/abbynoise/face-game

   License code: IUDJXGXP8JAXJVJS

   Copyright 2025 Brett Johnson, My Podcast Guy™

   ]]>Brett Johnson and Yasmine Robles walk you through the essential steps to consider when building a website. From deciding which platform to use, to understanding user behavior and developing a recognizable brand, these two experts provide invaluable advice for DIYers looking to create a professional and successful website.

   Yasmine also offers a five-minute website review, so anyone listening can get specific advice tailored to their project. So if you've been wanting to create a website of your own, there's no better place to start than this podcast!

   Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.

   Her website.

   Her Instagram.

   Click here for the checklist!

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/abbynoise/face-game

   License code: IUDJXGXP8JAXJVJS

   Copyright 2025 Brett Johnson, My Podcast Guy™

   ]]>9c59bd27-5bce-40e1-95f6-addc3718d853Wed, 05 Apr 2023 06:00:00 -050022:04falsefull113131Do you know what mistakes people make when creating their own website? Check out this episode of The Circle Sessions for valuable insights from Yasmine Robles.How to Create Content Calendars for Social MediaSocial media consultant Tonnisha English-Amamoo reveals best practices for success in managing social media accounts. Tonnisha shares her tried and true techniques for making the most of a content calendar, as well as the use of free tools from Canva and Sprout Social.

   Join the conversation with Brett Johnson as they discuss time management tricks, the importance of staying focused, and the benefits of using templates. With these tips and more from Tonnisha, one of our Circle Of Experts, you’ll be well on your way to managing social media like a pro!

   TJE Communication’s mission is to empower and educate small women-owned businesses and equip them with digital solutions to level the playing field.

   IG - @tjecomm

   TW - @tjecomm

   LI - https://www.linkedin.com/in/tonnishaenglish/

   FB - https://www.facebook.com/tjecomm

   Subscribe to Tonnisha's Tip of The Month

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/abbynoise/face-game

   License code: IUDJXGXP8JAXJVJS

   Copyright 2025 Brett Johnson, My Podcast Guy™

   ]]>Social media consultant Tonnisha English-Amamoo reveals best practices for success in managing social media accounts. Tonnisha shares her tried and true techniques for making the most of a content calendar, as well as the use of free tools from Canva and Sprout Social.

   Join the conversation with Brett Johnson as they discuss time management tricks, the importance of staying focused, and the benefits of using templates. With these tips and more from Tonnisha, one of our Circle Of Experts, you’ll be well on your way to managing social media like a pro!

   TJE Communication’s mission is to empower and educate small women-owned businesses and equip them with digital solutions to level the playing field.

   IG - @tjecomm

   TW - @tjecomm

   LI - https://www.linkedin.com/in/tonnishaenglish/

   FB - https://www.facebook.com/tjecomm

   Subscribe to Tonnisha's Tip of The Month

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/abbynoise/face-game

   License code: IUDJXGXP8JAXJVJS

   Copyright 2025 Brett Johnson, My Podcast Guy™

   ]]>80fd5f17-2fe2-4ada-b08f-c94d83f991f1Wed, 29 Mar 2023 06:00:00 -050016:53falsefull112121The Perfect Social Media Management Formula: Tips From Tonnisha English-Amamoo to Keep You on Track, Without Going down Rabbit Holes!9 Easy Ways to Market Your PodcastIt's a competitive landscape out there in the world of podcasting. In the past 5 months, I've seen a nearly 50% decrease in monthly podcast production, but the audience is still here and growing.

   Hear about the challenges of growing a loyal audience and the importance of staying aware of current trends.

   There are 9 proven ways to market your podcast in 2023, which includes

   • using email marketing,
   • collaborating with influencers and thought leaders,
   • utilizing local SEO,
   • providing excellent customer service,
   • developing a strong brand identity,
   • optimizing social media,
   • investing in content marketing,
   • running paid advertising campaigns, and
   • hosting events or workshops.

   
   

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/abbynoise/face-game

   License code: IUDJXGXP8JAXJVJS

   Copyright 2025 Brett Johnson, My Podcast Guy™

   ]]>It's a competitive landscape out there in the world of podcasting. In the past 5 months, I've seen a nearly 50% decrease in monthly podcast production, but the audience is still here and growing.

   Hear about the challenges of growing a loyal audience and the importance of staying aware of current trends.

   There are 9 proven ways to market your podcast in 2023, which includes

   • using email marketing,
   • collaborating with influencers and thought leaders,
   • utilizing local SEO,
   • providing excellent customer service,
   • developing a strong brand identity,
   • optimizing social media,
   • investing in content marketing,
   • running paid advertising campaigns, and
   • hosting events or workshops.

   
   

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/abbynoise/face-game

   License code: IUDJXGXP8JAXJVJS

   Copyright 2025 Brett Johnson, My Podcast Guy™

   ]]>5568a041-0eef-4998-a7e9-585b2fa85ac5Wed, 22 Mar 2023 06:00:00 -050006:46falsefull111111Despite the challenging landscape, podcasting remains a powerful medium for storytelling, education, and entertainment.Brainstorming Big Ideas for Podcast Revenue: A Conversation with Don The Idea GuyExperienced podcasting expert Don The Idea Guy joins host Brett Johnson to discuss practical ways to monetize and grow your podcast.

   From creative ideas like creating cheat sheets, shortcut pages, and one-page downloads to speaking at local chambers and trade shows, this podcast will provide you with the know-how to grow your audience and make money.

   Beyond that, Don offers listeners a free Brainstorm with a 7-day free trial to help you get podcast revenue without ads or sponsors.

   MEET DON THE IDEA GUY!

   Possessing creative powers beyond those of mere mortals, DON THE IDEA GUY rescues those in need of innovative ideas through his brainstorming sessions, articles, and websites.

   DTIG (DEE-tigg) has been featured in Small Business News, interviewed by the New York Times, quoted in Fast Company magazine, and served as the first president of the International Idea Trade Association.

   Don is a proud member of the BzzAgent community, and is featured in BzzAgent.com founder Dave Balter’s book “Grapevine: The New Art of Word-of-Mouth Marketing.”

   His Innovation Channel on the Duct Tape Marketing Blog has been recognized as a Forbes Favorite.

   Don is the author of the book “100-WHATS of CREATIVITY“, one-hundred ‘what if?’ questions to spur your creativity, unmuck your mind, and break through your mental blocks and has written dozens of articles and hundreds of blog postings on the subject of increasing innovation and adding creativity to your personal and professional life.

   You are invited to explore additional innovative possibilities by choosing one of your favorite ideas from this (or any) Five Buck Brainstorms and purchasing a more in-depth custom idea generation session from Don The Idea Guy on that (or any other) subject. Visit the Brainstorm page on the Don The Idea Guy website for more details.

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/abbynoise/face-game

   License code: IUDJXGXP8JAXJVJS

   Copyright 2025 Brett Johnson, My Podcast Guy™

   ]]>Experienced podcasting expert Don The Idea Guy joins host Brett Johnson to discuss practical ways to monetize and grow your podcast.

   From creative ideas like creating cheat sheets, shortcut pages, and one-page downloads to speaking at local chambers and trade shows, this podcast will provide you with the know-how to grow your audience and make money.

   Beyond that, Don offers listeners a free Brainstorm with a 7-day free trial to help you get podcast revenue without ads or sponsors.

   MEET DON THE IDEA GUY!

   Possessing creative powers beyond those of mere mortals, DON THE IDEA GUY rescues those in need of innovative ideas through his brainstorming sessions, articles, and websites.

   DTIG (DEE-tigg) has been featured in Small Business News, interviewed by the New York Times, quoted in Fast Company magazine, and served as the first president of the International Idea Trade Association.

   Don is a proud member of the BzzAgent community, and is featured in BzzAgent.com founder Dave Balter’s book “Grapevine: The New Art of Word-of-Mouth Marketing.”

   His Innovation Channel on the Duct Tape Marketing Blog has been recognized as a Forbes Favorite.

   Don is the author of the book “100-WHATS of CREATIVITY“, one-hundred ‘what if?’ questions to spur your creativity, unmuck your mind, and break through your mental blocks and has written dozens of articles and hundreds of blog postings on the subject of increasing innovation and adding creativity to your personal and professional life.

   You are invited to explore additional innovative possibilities by choosing one of your favorite ideas from this (or any) Five Buck Brainstorms and purchasing a more in-depth custom idea generation session from Don The Idea Guy on that (or any other) subject. Visit the Brainstorm page on the Don The Idea Guy website for more details.

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/abbynoise/face-game

   License code: IUDJXGXP8JAXJVJS

   Copyright 2025 Brett Johnson, My Podcast Guy™

   ]]>192b2839-23fa-4019-9798-403fb9f034efWed, 15 Mar 2023 06:00:00 -050023:32falsefull110101We brainstorm with Don The Idea Guy, a member of our Circle Of Experts, about strategies for monetizing and marketing your podcast.How To Choose A Web Designer (And Ask The Right Questions)In this episode, we explore the ins and outs of choosing a website designer. From strategies to visuals and everything in between, we discuss the questions to ask, the basics of branding to consider, and tips for communicating without breaking the bank.

   Hear from our very own expert Yasmine Robles on the importance of finding a website designer that specializes in what you need and offers support after launch.

   Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.

   Her website.

   Her Instagram.

   Click here for the checklist!

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/abbynoise/face-game

   License code: IUDJXGXP8JAXJVJS

   Copyright 2025 Brett Johnson, My Podcast Guy™

   ]]>In this episode, we explore the ins and outs of choosing a website designer. From strategies to visuals and everything in between, we discuss the questions to ask, the basics of branding to consider, and tips for communicating without breaking the bank.

   Hear from our very own expert Yasmine Robles on the importance of finding a website designer that specializes in what you need and offers support after launch.

   Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.

   Her website.

   Her Instagram.

   Click here for the checklist!

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/abbynoise/face-game

   License code: IUDJXGXP8JAXJVJS

   Copyright 2025 Brett Johnson, My Podcast Guy™

   ]]>666bf7b3-d114-4180-9830-e6686ea95e46Wed, 08 Mar 2023 06:00:00 -050023:57falsefull1991Building Your Dream Website: Tips for Finding the Perfect Website Designer and Avoiding Unforeseen CostsKPIs for Social Media: What Matters?This week Tonnisha is here from The Circle of Experts. Tonnisha is on a mission to help small businesses level the playing field through digital marketing solutions.

   What we cover...

   • What are KPI's?
   • What matters? It depends on what matters to YOU! She personally believe engagement and reach matter the most while others value impressions and followers.
   • Knowing WHY you use social media will help you to determine your KPIs. 

   
   

   TJE Communication’s mission is to empower and educate small women-owned businesses and equip them with digital solutions to level the playing field.

   IG - @tjecomm

   TW - @tjecomm

   LI - https://www.linkedin.com/in/tonnishaenglish/

   FB - https://www.facebook.com/tjecomm

   Subscribe to Tonnisha's Tip of The Month

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/abbynoise/face-game

   License code: IUDJXGXP8JAXJVJS

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Copyright 2025 Brett Johnson, My Podcast Guy™

   ]]>This week Tonnisha is here from The Circle of Experts. Tonnisha is on a mission to help small businesses level the playing field through digital marketing solutions.

   What we cover...

   • What are KPI's?
   • What matters? It depends on what matters to YOU! She personally believe engagement and reach matter the most while others value impressions and followers.
   • Knowing WHY you use social media will help you to determine your KPIs. 

   
   

   TJE Communication’s mission is to empower and educate small women-owned businesses and equip them with digital solutions to level the playing field.

   IG - @tjecomm

   TW - @tjecomm

   LI - https://www.linkedin.com/in/tonnishaenglish/

   FB - https://www.facebook.com/tjecomm

   Subscribe to Tonnisha's Tip of The Month

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/abbynoise/face-game

   License code: IUDJXGXP8JAXJVJS

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Copyright 2025 Brett Johnson, My Podcast Guy™

   ]]>c2a19785-3ab1-4cb5-8ef3-d4d1bf5da85eWed, 01 Mar 2023 06:00:00 -050020:44falsefull1881The High ROI of Email Marketing for PodcastersMy top 3 reasons why you should definitely consider email marketing as an effective method to grow your podcast audience.

   1) Strengthen the Relationship Between You and Your Listeners

   2) Convert Subscribers to Listeners

   3) Share Additional Content with Your Subscribers

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/abbynoise/face-game

   License code: IUDJXGXP8JAXJVJS

   Copyright 2025 Brett Johnson, My Podcast Guy™

   ]]>My top 3 reasons why you should definitely consider email marketing as an effective method to grow your podcast audience.

   1) Strengthen the Relationship Between You and Your Listeners

   2) Convert Subscribers to Listeners

   3) Share Additional Content with Your Subscribers

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/abbynoise/face-game

   License code: IUDJXGXP8JAXJVJS

   Copyright 2025 Brett Johnson, My Podcast Guy™

   ]]>f1776d63-3c59-4c41-a267-2aa1c3269da0Wed, 22 Feb 2023 06:00:00 -050003:37falsefull1771Ideas For A Sponsorable Podcast SegmentDon The Idea Guy joins me from The Circle of Experts.

   We talk about...

   1. Listen to traditional Radio stations (and take notes) 

   Radio is the original mass-reach programmatic audio platform (it’s also the original social media platform). Listen Study the way traditional broadcasters create mini content-within-content for which they get sponsor dollars. Traffic, Weather, Sports Reports, Song of the Week, This Day in History, Call-in Contests, Social Media posts, and on and on.

   2. Watch and Listen to ESPN shows (and take notes) 

   You've got to appreciate the almost Barnum-type showmanship and sponsorships that ESPN has boldly (and profitably!) put into action.

   3. Countdown Lists 

   You hear more about countdown lists at the start and end of the calendar year, but there are no rules against you from creating an ongoing countdown feature within your show. For instance, what if you did a different Top 3 feature in your show where you share #3 toward the beginning, #2 in the middle, and save #1 til the end of the show?

   4. Fun Facts 

   People love random facts. They share them at work, with their friends, or with drinks, and there is a plethora of “I was today years old when I learned…” posts on social media.

   5. Top Takeaways 

   You can earn revenue by directly pointing out what you feel is the most valuable piece of information in each show.

   6. Winner, Winner, Podcast Listener

   More successful podcasters feature a favorite five-star review in each of their episodes. Noah Kagan from OkDork.com and the Noah Kagan Presents podcast does it better than most.

   You are invited to explore additional innovative possibilities by choosing one of your favorite ideas from this (or any) Five Buck Brainstorms and purchasing a more in-depth custom idea generation session from Don The Idea Guy on that (or any other) subject. Visit the Brainstorm page on the Don The Idea Guy website for more details.

   MEET DON THE IDEA GUY!

   Possessing creative powers beyond those of mere mortals, DON THE IDEA GUY rescues those in need of innovative ideas through his brainstorming sessions, articles, and websites.

   DTIG (DEE-tigg) has been featured in Small Business News, interviewed by the New York Times, quoted in Fast Company magazine, and served as the first president of the International Idea Trade Association.

   Don is a proud member of the BzzAgent community, and is featured in BzzAgent.com founder Dave Balter’s book “Grapevine: The New Art of Word-of-Mouth Marketing.”

   His Innovation Channel on the Duct Tape Marketing Blog has been recognized as a Forbes Favorite.

   Don is the author of the book “100-WHATS of CREATIVITY“, one-hundred ‘what if?’ questions to spur your creativity, unmuck your mind, and break through your mental blocks and has written dozens of articles and hundreds of blog postings on the subject of increasing innovation and adding creativity to your personal and professional life.

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts...]]>Don The Idea Guy joins me from The Circle of Experts.

   We talk about...

   1. Listen to traditional Radio stations (and take notes) 

   Radio is the original mass-reach programmatic audio platform (it’s also the original social media platform). Listen Study the way traditional broadcasters create mini content-within-content for which they get sponsor dollars. Traffic, Weather, Sports Reports, Song of the Week, This Day in History, Call-in Contests, Social Media posts, and on and on.

   2. Watch and Listen to ESPN shows (and take notes) 

   You've got to appreciate the almost Barnum-type showmanship and sponsorships that ESPN has boldly (and profitably!) put into action.

   3. Countdown Lists 

   You hear more about countdown lists at the start and end of the calendar year, but there are no rules against you from creating an ongoing countdown feature within your show. For instance, what if you did a different Top 3 feature in your show where you share #3 toward the beginning, #2 in the middle, and save #1 til the end of the show?

   4. Fun Facts 

   People love random facts. They share them at work, with their friends, or with drinks, and there is a plethora of “I was today years old when I learned…” posts on social media.

   5. Top Takeaways 

   You can earn revenue by directly pointing out what you feel is the most valuable piece of information in each show.

   6. Winner, Winner, Podcast Listener

   More successful podcasters feature a favorite five-star review in each of their episodes. Noah Kagan from OkDork.com and the Noah Kagan Presents podcast does it better than most.

   You are invited to explore additional innovative possibilities by choosing one of your favorite ideas from this (or any) Five Buck Brainstorms and purchasing a more in-depth custom idea generation session from Don The Idea Guy on that (or any other) subject. Visit the Brainstorm page on the Don The Idea Guy website for more details.

   MEET DON THE IDEA GUY!

   Possessing creative powers beyond those of mere mortals, DON THE IDEA GUY rescues those in need of innovative ideas through his brainstorming sessions, articles, and websites.

   DTIG (DEE-tigg) has been featured in Small Business News, interviewed by the New York Times, quoted in Fast Company magazine, and served as the first president of the International Idea Trade Association.

   Don is a proud member of the BzzAgent community, and is featured in BzzAgent.com founder Dave Balter’s book “Grapevine: The New Art of Word-of-Mouth Marketing.”

   His Innovation Channel on the Duct Tape Marketing Blog has been recognized as a Forbes Favorite.

   Don is the author of the book “100-WHATS of CREATIVITY“, one-hundred ‘what if?’ questions to spur your creativity, unmuck your mind, and break through your mental blocks and has written dozens of articles and hundreds of blog postings on the subject of increasing innovation and adding creativity to your personal and professional life.

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Copyright 2025 Brett Johnson, My Podcast Guy™

   ]]>912350f3-0076-4eff-a24e-251b9d70292fWed, 15 Feb 2023 06:00:00 -050030:34falsefull1661Everyone is obsessed with finding a single sponsor with a big fat wallet to sponsor their entire podcast and make them rich, rich, rich (but the secret to mo’ money is to create mo’ things worth sponsoring).Building the Perfect Podcast WebsiteThis week Yasmine from Robles Designs is here from The Circle of Experts.

   What we cover...

   What to do BEFORE building out a website

   1) Know your target market better than they know themselves

   • Demographics
   • Psychographics
   • What is the problem you’re solving for them

   
   

   2) Know your website goals

   • Understand how the website will fit into your marketing strategy
   • What do you want people to do on your website?
   • What features do you want on your website?

   
   

   3) Create a plan

   • Site map
   • Wire Frames

   
   

   4) Start gathering content

   • Write your copy
   • Gather images

   
   

   Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.

   Her website.

   Her Instagram.

   Click here for the checklist!

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/abbynoise/face-game

   License code: IUDJXGXP8JAXJVJS

   Copyright 2025 Brett Johnson, My Podcast Guy™

   ]]>This week Yasmine from Robles Designs is here from The Circle of Experts.

   What we cover...

   What to do BEFORE building out a website

   1) Know your target market better than they know themselves

   • Demographics
   • Psychographics
   • What is the problem you’re solving for them

   
   

   2) Know your website goals

   • Understand how the website will fit into your marketing strategy
   • What do you want people to do on your website?
   • What features do you want on your website?

   
   

   3) Create a plan

   • Site map
   • Wire Frames

   
   

   4) Start gathering content

   • Write your copy
   • Gather images

   
   

   Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.

   Her website.

   Her Instagram.

   Click here for the checklist!

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/abbynoise/face-game

   License code: IUDJXGXP8JAXJVJS

   Copyright 2025 Brett Johnson, My Podcast Guy™

   ]]>b9ae1f60-04c7-413f-adad-69a2c97858c1Wed, 08 Feb 2023 06:00:00 -050024:47falsefull1551The Design Secrets for a Winning Website Revealed: A Circle of Experts Chat with Yasmine Robles from Robles Designs.Social Media Platforms to Watch in 2023Social media strategist Tonnisha explores the ever-changing world of social media, introducing us to the newest member of the family - Spoutable. She takes us through the platform's concept, and what users can expect when it launches.

   From exploring the benefits of TikTok, to how Instagram is competing, to how Tumblr has become neglected, Tonnisha will be digging deep into the details of the current state of social media - giving listeners an in-depth yet easy-to-understand look at what's going on, and how to navigate the ever-evolving space.

   TJE Communication’s mission is to empower and educate small women-owned businesses and equip them with digital solutions to level the playing field.

   IG - @tjecomm

   TW - @tjecomm

   LI - https://www.linkedin.com/in/tonnishaenglish/

   FB - https://www.facebook.com/tjecomm

   Subscribe to Tonnisha's Tip of The Month

   Copyright 2025 Brett Johnson, My Podcast Guy™

   ]]>Social media strategist Tonnisha explores the ever-changing world of social media, introducing us to the newest member of the family - Spoutable. She takes us through the platform's concept, and what users can expect when it launches.

   From exploring the benefits of TikTok, to how Instagram is competing, to how Tumblr has become neglected, Tonnisha will be digging deep into the details of the current state of social media - giving listeners an in-depth yet easy-to-understand look at what's going on, and how to navigate the ever-evolving space.

   TJE Communication’s mission is to empower and educate small women-owned businesses and equip them with digital solutions to level the playing field.

   IG - @tjecomm

   TW - @tjecomm

   LI - https://www.linkedin.com/in/tonnishaenglish/

   FB - https://www.facebook.com/tjecomm

   Subscribe to Tonnisha's Tip of The Month

   Copyright 2025 Brett Johnson, My Podcast Guy™

   ]]>300cc9b2-a88c-49c9-833b-dedd75c6f66eWed, 01 Feb 2023 06:00:00 -050020:13falsefull1441This week Tonnisha is here from The Circle of Experts. Twitter, Spoutible, TikTok, IG and more!The Best Time To Send Your Emails in 2023The best time to send your emails in 2023? It’s an important question! Your subscribers have busy lives and the last thing you want is to send them a newsletter while they’re preoccupied with work, or dreaming about their weekend plans.

   They analyzed over 2.5 million email marketing campaigns sent with MailerLite in 2022, and here’s what we found: 

   Which day of the week is everyone sending their campaigns? 

   Email marketers favor Thursday (closely followed by Wednesday) for sending out their campaigns

   Which day of the week generates the most opens?

   Thursday is the weekday with the highest open rate in the first 2 hours of sending, closely followed by Monday

   What time of the day generates the most opens?

   Most email opens occur between 11AM-12PM, with another peak between 6-7PM and an interesting late-night bump at 2AM (in the sender’s time zone).

   And more takeaways in this episode.

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Copyright 2025 Brett Johnson, My Podcast Guy™

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/abbynoise/face-game

   License code: IUDJXGXP8JAXJVJS

   ]]>The best time to send your emails in 2023? It’s an important question! Your subscribers have busy lives and the last thing you want is to send them a newsletter while they’re preoccupied with work, or dreaming about their weekend plans.

   They analyzed over 2.5 million email marketing campaigns sent with MailerLite in 2022, and here’s what we found: 

   Which day of the week is everyone sending their campaigns? 

   Email marketers favor Thursday (closely followed by Wednesday) for sending out their campaigns

   Which day of the week generates the most opens?

   Thursday is the weekday with the highest open rate in the first 2 hours of sending, closely followed by Monday

   What time of the day generates the most opens?

   Most email opens occur between 11AM-12PM, with another peak between 6-7PM and an interesting late-night bump at 2AM (in the sender’s time zone).

   And more takeaways in this episode.

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Copyright 2025 Brett Johnson, My Podcast Guy™

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/abbynoise/face-game

   License code: IUDJXGXP8JAXJVJS

   ]]>2331701e-cd8e-4eb7-846a-4a510295a552Wed, 25 Jan 2023 06:00:00 -050003:51falsefull1331The best time to send your emails in 2023? It’s an important question! Your subscribers have busy lives.Ideas For Promoting Your Podcast On A BudgetThis week Don The Idea Guy is here from The Circle of Experts.

   What we cover this week...

   1. Free Podcast Website 

   A great FREE tool from Transistor.fm podcast hosting, https://freepodcastwebsites.com gives you an easy-to-create site that can serve as the homepage for your podcast or simply as another site out on the interwebs that serve to promote and lead people to your podcast separately and apart from any other primary standalone podcast page.

   2. Be a Guest / Host a Guest 

   Everyone has the fantasy of being a guest on a hugely popular podcast and gaining an incredible surge in subscribers and downloads. Or they dream of the opposite side of the coin, hosting a celebrity on their podcast and getting all of the guest’s fans and followers to become fans and followers of their own.

   3. Co-Promotion Advertising / Endorsement Exchange 

   An even easier option than trying to schedule guest appearances is to simply offer an opportunity to other up-and-coming podcasters to trade in-show promotion on each other’s shows. It could be a traditional ad read/spot or perhaps you could trade reviews of each other’s podcast, giving your review of their show (and vice-versa) voiced by each other -- and of course, dropping your show name in the read.

   4. Promo Inserts in Library Books 

   Super low-tech guerrilla marketing… print up some inexpensive paper bookmarks or postcards and go to your local library. Place the cards inside books that pertain to your podcast topics.

   5. Targeted Social Community Sharing 

   You’re probably already posting your latest episode links on your social media profiles. It’s an easy default (and typically automated) way to announce a new episode has been released.

   6. Create and Promote with Greatest Hits Audio Clips 

   With so many streaming audio options available from Apple Music to Spotify to Podcasts to traditional Radio, listeners are more likely to jump between platforms and programming if they don’t perceive value in sticking around. Creating short 10-15 second clips with the very best of your episodes can be a great way to demonstrate to prospective listeners the valuable content you offer if they’ll tune in and stick with you.

   You are invited to explore additional innovative possibilities by choosing one of your favorite ideas from this (or any) Five Buck Brainstorms and purchasing a more in-depth custom idea generation session from Don The Idea Guy on that (or any other) subject. Visit the Brainstorm page on the Don The Idea Guy website for more details.

   MEET DON THE IDEA GUY!

   Possessing creative powers beyond those of mere mortals, DON THE IDEA GUY rescues those in need of innovative ideas through his brainstorming sessions, articles, and websites.

   DTIG (DEE-tigg) has been featured in Small Business News, interviewed by the New York Times, quoted in Fast Company magazine, and served as the first president of the International Idea Trade Association.

   Don is a proud member of the BzzAgent community, and is featured in BzzAgent.com founder Dave Balter’s book “Grapevine: The New Art of Word-of-Mouth Marketing.”

   His Innovation Channel on the Duct Tape Marketing Blog has been recognized as a Forbes Favorite.

   Don is the author of the book “100-WHATS of CREATIVITY“, one-hundred ‘what if?’ questions to spur your creativity,...]]>This week Don The Idea Guy is here from The Circle of Experts.

   What we cover this week...

   1. Free Podcast Website 

   A great FREE tool from Transistor.fm podcast hosting, https://freepodcastwebsites.com gives you an easy-to-create site that can serve as the homepage for your podcast or simply as another site out on the interwebs that serve to promote and lead people to your podcast separately and apart from any other primary standalone podcast page.

   2. Be a Guest / Host a Guest 

   Everyone has the fantasy of being a guest on a hugely popular podcast and gaining an incredible surge in subscribers and downloads. Or they dream of the opposite side of the coin, hosting a celebrity on their podcast and getting all of the guest’s fans and followers to become fans and followers of their own.

   3. Co-Promotion Advertising / Endorsement Exchange 

   An even easier option than trying to schedule guest appearances is to simply offer an opportunity to other up-and-coming podcasters to trade in-show promotion on each other’s shows. It could be a traditional ad read/spot or perhaps you could trade reviews of each other’s podcast, giving your review of their show (and vice-versa) voiced by each other -- and of course, dropping your show name in the read.

   4. Promo Inserts in Library Books 

   Super low-tech guerrilla marketing… print up some inexpensive paper bookmarks or postcards and go to your local library. Place the cards inside books that pertain to your podcast topics.

   5. Targeted Social Community Sharing 

   You’re probably already posting your latest episode links on your social media profiles. It’s an easy default (and typically automated) way to announce a new episode has been released.

   6. Create and Promote with Greatest Hits Audio Clips 

   With so many streaming audio options available from Apple Music to Spotify to Podcasts to traditional Radio, listeners are more likely to jump between platforms and programming if they don’t perceive value in sticking around. Creating short 10-15 second clips with the very best of your episodes can be a great way to demonstrate to prospective listeners the valuable content you offer if they’ll tune in and stick with you.

   You are invited to explore additional innovative possibilities by choosing one of your favorite ideas from this (or any) Five Buck Brainstorms and purchasing a more in-depth custom idea generation session from Don The Idea Guy on that (or any other) subject. Visit the Brainstorm page on the Don The Idea Guy website for more details.

   MEET DON THE IDEA GUY!

   Possessing creative powers beyond those of mere mortals, DON THE IDEA GUY rescues those in need of innovative ideas through his brainstorming sessions, articles, and websites.

   DTIG (DEE-tigg) has been featured in Small Business News, interviewed by the New York Times, quoted in Fast Company magazine, and served as the first president of the International Idea Trade Association.

   Don is a proud member of the BzzAgent community, and is featured in BzzAgent.com founder Dave Balter’s book “Grapevine: The New Art of Word-of-Mouth Marketing.”

   His Innovation Channel on the Duct Tape Marketing Blog has been recognized as a Forbes Favorite.

   Don is the author of the book “100-WHATS of CREATIVITY“, one-hundred ‘what if?’ questions to spur your creativity, unmuck your mind, and break through your mental blocks and has written dozens of articles and hundreds of blog postings on the subject of increasing innovation and adding creativity to your personal and professional life.

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Copyright 2025 Brett Johnson, My Podcast Guy™

   ]]>33ee3f33-4033-47f4-8f4b-3f2d907922f5Wed, 18 Jan 2023 06:00:00 -050032:31falsefull1221No matter your budget, these promotional ideas from Don The Idea Guy will get your podcast in front of your targeted audience.The Essential Guide to Choosing the Right Website Platform for Your PodcastThis week Yasmine from Robles Designs is here from The Circle of Experts.

   What we cover...

   Know your website goals - understand how the website will fit into your marketing needs.

   What kind of support do you have right now (and what do you NEED)? - do you have a team, or is it just you?

   Create a plan - site map and wireframes.

   Start gathering content - start writing copy and appropriate images.

   Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.

   Her website.

   Her Instagram.

   Click here for the checklist!

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Copyright 2025 Brett Johnson, My Podcast Guy™

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/abbynoise/face-game

   License code: IUDJXGXP8JAXJVJS

   ]]>This week Yasmine from Robles Designs is here from The Circle of Experts.

   What we cover...

   Know your website goals - understand how the website will fit into your marketing needs.

   What kind of support do you have right now (and what do you NEED)? - do you have a team, or is it just you?

   Create a plan - site map and wireframes.

   Start gathering content - start writing copy and appropriate images.

   Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.

   Her website.

   Her Instagram.

   Click here for the checklist!

   Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

   Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

   The Circle of Experts are:

   Yasmine Robles from Rebel Marketing

   Tonnisha English-Amamoo of TJE Communications

   Don The Idea Guy

   Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

   Copyright 2025 Brett Johnson, My Podcast Guy™

   Music from #Uppbeat (free for Creators!):

   https://uppbeat.io/t/abbynoise/face-game

   License code: IUDJXGXP8JAXJVJS

   ]]>3af5caf5-e4a0-42e7-a59e-34ceaf431dc4Wed, 04 Jan 2023 09:00:00 -050024:46falsefull1111