The Content Goodies Podcast

Episode 29: Founder Voice: Josh Hall – Web Designer Pro™

Tue, 14 Apr 2026 17:00:00 -0400

In this episode of our Founder Voice series, Abby chats to Josh Hall, a web designer turned educator, community builder, founder of Web Designer Pro™, and host of the Web Design Business Podcast.

Josh built and scaled his own web design agency for over a decade before selling it and now teaches web designers how to build sustainable businesses of their own. In this chat, we talk accidental entrepreneurship, personal branding, and why success doesn’t have to mean 7-figure revenue and an 80-hour work week (thank God).

What we yapped about:

Josh’s path from musician to web designer to educator
Running and selling a web design agency
The difference between a personal brand and a business brand
How WordPress changed the web design industry
Why “make a million by 25” is terrible advice for founders
Building a business that actually fits around your life

Honourable mentions:

JoshHall.co

Web Designer Pro

The Web Design Business Podcast

Episode 28: Founder Voice: Tracy O’ Shaughnessy – Branding And Beyond

Tue, 31 Mar 2026 17:00:00 -0400

In this episode of our Founder Voice series, Abby chats to Tracy O’Shaughnessy, founder of Branding Beyond and long-time brand strategist helping commercial contractors look as good online as they actually are in real life.

In this episode, Tracy shares the story that reshaped her business, along with hard-won lessons about niching, attracting better clients, and why most websites are full of words that somehow say absolutely nothing. If you’ve ever struggled with positioning, niching, or attracting the wrong clients, there’s a lot to take from this one!

What we yapped about:

How Tracy went from the dot-com world to running her own branding business
The nightmare client story (and the eight-year-old who said “fire him”)
Why brand strategy HAS to come before the visual design
How contractors often undersell the value of their expertise
Finding the “goodies” inside a business that clients can’t see themselves
Why setting boundaries with clients is key

Honourable mentions:

Branding And Beyond

Tracy’s LinkedIn

The “Yoda moment” blog post

Book Yourself Solid

Episode 27: Founder Voice: Alex Faiers – Addictivity

Tue, 17 Mar 2026 17:00:00 -0400

In this episode of our Founder Voice series, Abby chats to Alex Faiers, agency mentor and founder of Addictivity and Recsites, two agencies built exclusively for the recruitment sector.

With 26 years in digital (yes, he started pre-Google), Alex has worked with over 500 recruitment agencies and is bringing all that hard-won wisdom to this week’s episode! If you’re growing an agency, leading a team, or figuring out how to stand out without becoming “that” LinkedIn person: this one’s worth a listen.

What we yapped about:

“Niche until it hurts” (and why it works)
Why recruitment is weirdly allergic to marketing spend
Proving ROI when your clients want instant results
On-camera awkwardness and what actually helps
What “thought leadership” actually looks like when it works
The content plan that stops the blank-page panic

Honourable mentions:

Alex on LinkedIn

Addictivity

Recsites

Episode 26: Founder Voice: David Pisarek – Wow Digital

Tue, 03 Mar 2026 17:00:00 -0400

In this Founder Voice episode, Abby sits down with David Pisarek, founder of Wow Digital and MightyNPO, nonprofit digital specialist, mentor, and all-round “let’s use tech for good” human.

We get into how his agency actually started (spoiler: layoffs), why niching in non-profits was a scary-but-smart move, and why “help first, sell later” is still one of the best strategies after 10 years in business.

What we yapped about:

David’s path from in-house nonprofit work to building WoW Digital
How going all-in on a niche made growth way easier
Content marketing that actually serves the nonprofit world
Staying creative after a decade in the game (and where David gets inspiration from)
AI for brainstorming vs. AI for final copy
The best advice David’s received

Honourable mentions:

WoW Digital

Nonprofit Digital Success Podcast

MightyNPO

Flipboard

Episode 25: Content Bites: Marketing to Gen Z

Tue, 17 Feb 2026 17:00:00 -0400

Gen Z can smell fake marketing from a mile away and will scroll past you without a second thought. So how do you keep their attention? In this Content Bites episode, Mia looks at how Gen Z sees the world and what they expect from the brands they interact with. If you’ve ever thought “we’ll just do a TikTok and that should work”, this episode will gently (and not so gently) correct you.

What we yapped about:

How Gen Z’s online-first upbringing shapes how they buy

Why values, ethics, and impact are super important to them

What kind of content cuts gets through to them

Why they will hype you up one minute and ghost you the next

How to earn their trust without sounding like you’re trying too hard

Episode 24: Content Bites: Marketing to Millennials

Tue, 10 Feb 2026 17:00:00 -0400

If your idea of “marketing to Millennials” still looks like a Facebook post from 2012, this episode is for you. In this Content Bites episode, Mia looks at what’s important to Millennials when it comes to brands, buying decisions, and trust (and why trying too hard is usually the fastest way to lose them).

What we yapped about:

Why Millennials don’t really do brand loyalty

Where they actually spend their time online

The kinds of brands they’re more likely to trust

What makes them want to buy what you’re selling

How to talk to them without sounding painfully out of touch

Episode 23: Founder Voice: Kyle Van Deusen – The Admin Bar

Tue, 27 Jan 2026 17:00:00 -0400

In this Founder Voice episode, Abby sits down with Kyle Van Deusen – founder of Ogal Web Design and The Admin Bar, one of the biggest WordPress communities out there!

We get into what it takes to keep a big community from becoming a mess, how Kyle thinks about culture, and why the best ideas usually start with “I have a problem, surely someone else has this too.”

What we yapped about:

Kyle’s path into agency life (and why he’s now fully unemployable)
Building a community that feels like “we’re in the trenches together”
Proposal Swap and other ideas born from real problems
The power of “Imperfect actions”
Finances, margins, and keeping the tax man happy

Honourable mentions:

The Admin Bar

Ogal Web Design

Website Owner’s Manual (WOM)

Barfly community

Yoast SEO

Episode 22: Founder Voice: Sam Sayer – DeType

Mon, 19 Jan 2026 14:00:00 -0400

In this latest episode of our Founder Voice series, Abby sits down with Sam Sayer, founder of Detype, to talk creativity, agency life, and what it takes to build a brand with personality that still feels credible.

Listen in as Sam shares how his creative brain works, why a proper discovery process is non-negotiable, and the real reason his content lands: it sounds like him. Not “LinkedIn influencer” him.

Also included: Jaguar lore, a famous “who stole my bum?” post, and one very real reminder that good work + consistency tends to win, even when you’re tired of the internet.

What we yapped about:

Sam’s path into web and brand work
Creativity and letting ideas cook
Personal brand and company brand working together
Writing content that connects (and doesn’t feel forced)
Getting writing processes down so you can scale

Honourable mentions:

DeType

Sam’s LinkedIn

Neil Giller’s LinkedIn

Key Person of Influence Scorecard

Episode 21: Founder Voice: Hans Skillrud – Termageddon

Thu, 08 Jan 2026 16:15:00 -0400

In this first episode of our Founder Voice series (exciting), Abby sits down with Hans Skilrud (Termageddon). He’s a former agency owner, educator-at-heart, and the rare person who can talk website compliance without making you feel like you’re back in school.

Hans shares the real story behind Termageddon, how they’ve built a brand with actual personality, and why good support is a bigger differentiator than most founders realise.

What we yapped about:

How Hans went from running a web agency to going all-in on Termageddon
Why using AI for legal/policy text can backfire in spectacular fashion
How Termageddon’s brand voice was designed to match real agency people
Their “treat people like humans” support approach
How humour + serious subject matter can work together

Honourable mentions:

Hans on X

Termageddon

Termageddon Agency Partner programme

CIPA – California Invasion of Privacy Act

The Admin Bar

Episode 20: Frankness, Freedom, and Flexibility: Marketing to Gen X

Tue, 06 Jan 2026 17:00:00 -0400

Gen X were “Latchkey Kids”, growing up home alone with MTV, Sesame Street, Madonna, and Nirvana while the Space Shuttle Challenger, the stock market, and the Berlin Wall all came crashing down. These tech-savvy multitaskers are no strangers to political and economic stability, and they’ve learned to question authority, mistrust institutions, and protect a healthy work-life balance at all costs as a result. So how can we reach them as marketing pros?

Mia says:

Demonstrate competence, skills, and results
Be direct – but not bossy!
Prep for skepticism
Convenience is key
Make strong peer-to-peer connections

Latchkey Kids aren’t afraid of change. So, tune to find out how to show them you (or your client) are the next best step they need to take.

Episode 19: Brand Storytime: The Body Shop

Tue, 23 Dec 2025 17:30:00 -0400

The Body Shop built its name on sustainability, ethical beauty, and doing things the right way. So how did it end up surrounded by so much controversy?

We’re pulling back the curtain on The Body Shop, shining a light on the times that made people pause and rethink the brand’s squeaky-clean image.

You’ll hear about:

Why taking the moral high ground only works if you can back it up
How leaning on borrowed ideas instead of true innovation comes back to bite
Why the truth tends to surface, no matter how polished the brand narrative is
What The Body Shop’s story teaches us about credibility and trust

Episode 18: Trust, Respect, and Rapport: Marketing to Boomers

Tue, 09 Dec 2025 17:00:00 -0400

Baby Boomers grew up balancing Barbie, colour TV, the lunar landing, and transistor radio on one hand – and the fight for Civil Rights, the Vietnam War, the Cold War, and Watergate on the other. The doors of opportunity were opening left and right, and their ambition drove them forward, even when the stakes were high. But now that they’re retiring, what’s the best way to market to Boomers?

Mia says:

Meet them where they are (keep the online stuff simple)
Quality > Quantity
Authority and trust are everything!
Add a personal touch
Sweeten the deal
Peer-generated content is GOLD

If Boomers are part of your ideal audience, tune in to learn more about how to connect with them!

Episode 17: How to optimise your LinkedIn for leads

Tue, 25 Nov 2025 17:00:00 -0400

If your LinkedIn profile feels… fine, but it’s not really DOING anything, this episode is your new bestie. Ciara, and Riley sit down to talk about what actually makes LinkedIn work for founders and agency owners, and why “posting more” is not the whole strategy (sorry).

What we yapped about:

Why LinkedIn is still the #1 place for founders to generate leads
The real reason most profiles don’t convert
How to write a headline that shows your value straight away
The anatomy of a convincing About section
Stealable LinkedIn post ideas for when you’re stuck

Honourable mentions:

LinkedIn Sales Navigator

Watch recommendations:

Black Books

The Traitors Ireland

The Traitors UK

The Celebrity Traitors

All The Traitors, really

Episode 16: Brand Storytime: The Cola Wars & RC Cola

Wed, 05 Nov 2025 07:07:00 -0400

Ever wondered how a brand with all the right ingredients can still fall flat?

Today, we’re looking at the wild story of RC Cola – the underdog soda that once went toe-to-toe with Coke and Pepsi but fizzled out of the cola wars before it could properly compete.

In this episode, you’ll hear all about:

RC Cola’s surprising history and early innovations
Its head-to-head battles with Coke and Pepsi
The branding mistakes and misfires that cost them their edge
The smart strategies that could’ve completely changed the story

Content Bite 5: Is The Em Dash Truly An AI Red Flag?

Tue, 23 Sep 2025 13:00:00 -0400

Should the em dash be left behind? Is it truly a red flag of AI writing?

Listen to Mia's take on her beloved em dash and why she believes that no grammar should be left behind!

What do you think, should we be leaving out the em dash or can we keep using it in our content?

Content Bite 4: Mia's Top Tips For Working From Home

Tue, 16 Sep 2025 13:00:00 -0400

Do you work from home? How do you find it?

If you find it difficult to work from home then listen to Mia's top tips on how best to work from home. She gives excellent advice on what to do to improve your day and stay focused on your work!

Listen to Mia's tips and learn how to work from home in a healthy and productive way.

Content Bite 3: How Do I Write Meta Descriptions?!

Tue, 09 Sep 2025 13:00:00 -0400

Want to learn how to write a meta description?

Have a listen to this content bite where Mia talks briefly about how to write a meta description and what the best approach for getting visitors to click are.

Learn what the best tone and tactic is for writing meta details and if you ever have any questions - reach out! We're always here to help with all things content.

Content Bite 2: What's Your Content Archetype?

Tue, 02 Sep 2025 13:00:00 -0400

Today's Content Bite, Mia talks about what archetype she is and what archetypes she wishes she was!

What archetype do you think you are? Not sure, get in touch with our team at The Content Lab and book in for a brand discovery session with us to discover you company's archetype.

Archetypes are perfect for helping businesses and individuals discover how to position themselves better online.

See you next time for more content bites!

Content Bite 1: The Greatest Social Marketing Campaign!

Wed, 27 Aug 2025 13:00:00 -0400

Mia talks to us about the Pine-Sol and their fantastic social media marketing tactics!

Let us know if you have any favourite pieces of content marketing you've seen recently - we love to hear about fun and out there content.

Join Mia next time for another content bite!

Episode 15: How to Start Creating Online Content

Tue, 24 Jun 2025 17:00:00 -0400

If staring at a blank Google Doc makes your brain glitch, this one’s for you. Abby and Ciara break down how to actually start creating online content – without getting lost in perfectionism, keyword stress, or copycat territory.

What we yapped about:

The biggest mistakes newbies make when they sit down to write
The first piece of content we ever wrote
How to deal with that “everything’s already been said” feeling
Free tools for smarter content planning
When to stop researching and start writing
What to actually do with content once it’s published

Honourable mentions:

Answer The Public

SE Ranking

SurferSEO

Book recommendations:

Intermezzo by Sally Rooney

Halide’s Gift by Frances Kazan

Episode 14: How to get information out of your clients for content

Tue, 27 May 2025 17:00:00 -0400

Booked the client, opened Zoom… and now you’re just nodding while they explain their childhood dog’s nickname? Yeah, we’ve been there. Great copy starts with a great conversation – but what happens when your kickoff call goes off the rails? In this episode, Abby, Ciara, and Riley hand out our best tips for running copywriting calls that actually get you what you need.

What we yapped about:

The prep that sets every project up for success
How to get non-marketers to open up (without grilling them)
Keeping things on time and gently steering off-topic chats
What not to say if someone’s cousin wrote the copy
Our weirdest ever client call moments

Honourable mentions:

Otter.ai

Fathom

StoryBrand

Kyle Van Dusen from The Admin Bar

Book recommendations:

Wild Irish Women by Marian Broderick

Here Is The Beehive by Sarah Crossan

Wrong Women by Caroline West

Episode 13: Get to know our writers: Veronica Murphy edition

Tue, 13 May 2025 17:00:00 -0400

Say “well, hello there” to Veronica – Content Lab’s newest writer, certified beach-walker, and recovering teen magazine addict. In this episode, Abby sits down for a proper chat with our resident newbie to talk about breaking into copywriting, finding your writing flow, and why lunch break dance parties (and the occasional shower) are lowkey productivity hacks.

What we yapped about:

The teen mags that made Veronica fall in love with writing
Her not-so-straight road to becoming a copywriter
Remote work as an introvert – and what helps
What her average day looks like as a content writer
Unique things she does to smash through writers’ block
The best advice she’s ever been given

Honourable mentions:

Book recommendations:

The Alchemist by Paulo Coelho

Ikigai by Héctor García & Francesc Miralles

The Women by Kristin Hannah

Emperor of Rome by Mary Beard

Episode 12: Ethical marketing: Is it possible?

Tue, 29 Apr 2025 17:00:00 -0400

Ever feel like some marketing is just... manipulative? Fake urgency, guilt trips, fear tactics – yeah, we hate that too. In this episode, Abby and Kelli break down what unethical marketing really looks like, why it’s so common, and how you can grow your business without losing your integrity.

What we yapped about:

What unethical marketing actually looks like (and how to spot it)
The fine line between persuasion and manipulation
How personal ethics shape the clients and causes you choose
Do brands have a moral duty to disclose AI-generated content?
Ethical selling tips: why good sales is matchmaking, not manipulation
Why ethical marketing wins in the long run

Honourable mentions:

Book recommendations:

Dead Lions by Mick Herron

On Writing Well by William Zinsser

Stolen Focus by Johann Harry

A Sicilian Romance by Ann Radcliffe

Episode 11: How to keep your copy creative

Tue, 22 Apr 2025 17:00:00 -0400

Feeling stuck in a copywriting rut? Abby and Mia have just what you need! In this episode, they sit down to chat about how literary devices can give your copy just the right amount of ‘oomph’. From non-cringeworthy metaphors to dad jokes that actually land, this episode has everything you need to know about spicing up your writing (without going overboard).

What we yapped about:

The 5 Cs of good copywriting
Why we swear by “clarity over cleverness”
The importance of knowing your audience and what language they use
When to sprinkle some personality in – and when to pull back
Why 3 is, in fact, a magic number

Honourable mentions:

Innocent

Oatly

Air Asia campaign

Book recommendations:

Citizen Poet by Eavan Boland

ROPES Literary Journal by University of Galway MA students

An Irish Atlantic Rainforest: A Personal Journey into the Magic of Rewilding by Eoghan Daltun

Episode 10: How to rank for voice search and AI

Tue, 08 Apr 2025 17:00:00 -0400

“Best cheap hotels London” doesn’t cut it anymore. Whether someone’s asking Siri, Alexa, or ChatGPT, your content needs to sound natural and answer the damn question. Abby and Ciara walk through what actually works now, how to write like a human (but still rank), and how to make friends with both algorithms and real people.

What we yapped about:

Voice vs. AI vs. classic Google – what’s the diff?

How to rework your keyword strategy for voice and AI

Schema markup (sounds boring, actually v. important)

Local SEO tips for when people ask, “What’s open near me?”

The funniest thing we’ve ever asked a voice assistant

Honourable mentions:

SE Ranking

AnswerThePublic

Book recommendations:

I'm Glad My Mom Died by Jennette McCurdy

Has Anyone Seen Charlotte Salter? by Nicci French

Episode 9: How to run a successful website copywriting process

Tue, 01 Apr 2025 17:00:00 -0400

If you’ve ever been caught in revision hell, had a client ghost mid-project, or found yourself rewriting an entire site because the tone was “just off,” this one’s for you. Abby is joined by our resident “spine” (a.k.a. project manager) Riley Barry to walk through how to run a smooth, drama-free website copy process – from kick-off to sign-off.

What we yapped about:

The must-haves in a good copy brief
Why letting your copywriter chat to the client is key
Why we always start with the homepage (& you should too)
How to give feedback that’s not just “I don’t like it”
Red flags that a project’s going off the rails & and how to save it

Honourable mentions:

SE Ranking & SurferSEO – Our fave SEO tools

Google Docs: Because printing out copy edits is… not it

Book recommendations:

Skeleton Crew by Stephen King, The Nesting by C.J. Cook

Episode 8: How to write your core values, mission, and vision

Tue, 25 Mar 2025 17:00:00 -0400

Ever read a company’s mission statement and felt… nothing? Or core values that just fall flat? Us too. That’s why this week, Abby and Ciara are here to help you come up with core values, mission, and vision statements that actually mean something – both to you and the people reading them.

What we yapped about:

Mission, vision, core values – what they are and why you need them.
How to write them, so they don't sound like corporate BS.
The best brand statements we’ve seen – and the absolute worst.
What to do with your values, mission & vision once they’re written.
Abby & Ciara’s personal mission statements

Honourable mentions:

Innocent

Organic Basics

Book recommendations: I Know My Name by C.J. Cooke

Episode 7: Get to know our writers: Laura Hand edition

Tue, 11 Mar 2025 17:00:00 -0400

Ever thought about what it takes to create engaging content every day? Meet Laura Hand – a lover of puns and silly jokes with a passion for writing compelling copy. This week, Abby and Laura sit down to chat about how she went from working for a non-profit to jumping headfirst into the world of copywriting.

What we yapped about:

How she finds creativity when the inspiration well runs dry.
What a copywriter’s typical day looks like.
The books that sparked a lifelong love of reading and writing.
Life and work advice that we all need a reminder of.

Always dreamed of turning your passion for writing into a full-time gig? Or maybe you just want to get to know one of our amazing writers a little better? Either way, this episode is for you!

Honourable mentions:

https://surferseo.com/

Book recommendations: The Thursday Murder Club by Richard Osman Roald Dahl collection

Episode 6: Get to know our writers: Simone Smith edition

Tue, 04 Mar 2025 17:00:00 -0400

Want to know what it’s like to create awesome, engaging content every day? Get ready to meet Simone Smith – a certified word nerd with a serious talent for taking tricky topics and breaking them down so anyone can understand. In this episode, Abby chats with Simone about her journey from being a court reporter covering murder trials (yes, really!) to becoming a pro at turning complex ideas into compelling content.

What we yapped about:

What she loves about her day-to-day as a copywriter.
Her best tips for overcoming writer’s block (which may or may not involve dog cuddles).
Her favourite projects (which also may or may not involve dogs).
Some words of wisdom that everyone needs to hear.

Curious about how you can get into copywriting or just want to get to know another of our lovely writers? Then you won’t want to miss this episode!

Honourable mentions:

https://swipefile.com/

Book recommendations: Women Who Run With the Wolves by Clarissa Pinkola Estés Franny and Zooey by J.D. Salinger

Episode 5: Get to know our writers: Kelli Cleary edition

Tue, 18 Feb 2025 17:00:00 -0400

Want to get a behind-the-scenes look at the life of an international copywriter? Meet Kelli Cleary—a Texas native with a knack for persuasive copywriting (and an impressive green thumb). In this episode, Abby and Kelli sit down to discuss how Kelli went from working in the non-profit world to crafting beautiful blogs and compelling copy.

What we yapped about:

Her creative tips to overcome writer's block.
Why children’s books should be on every adult’s reading list.
What an average day looks like, plus some of her fave projects so far.
Some solid life advice that we all need to hear.

Dreaming of how you can turn your passion for writing into a full-time career? Or maybe you just want to get to know one of our lovely writers? Then this episode’s for you!

Honourable mentions:

https://annhandley.com/blog/

The Digital Marketing Podcast

Book recommendations: Botany for Gardeners by Brian Capon Charlotte’s Web by E.B. White East of Eden by John Steinbeck

Episode 4: Get to know our team: Mia Vance edition

Tue, 11 Feb 2025 17:31:00 -0400

How do you take an okay first draft and turn it into a polished, compelling piece of content? That’s the magic of a talented editor and proofreader at work. This week, Abby sits down with Mia Vance, our very own in-house eagle-eyed editor, to talk about what brought her to our lovely little country, and how she got into editing and general word wizardry.

What we yapped about:

The subtle—but important—differences between proofreading and editing.
Mia’s top 3 self-editing tips if you don’t have an editor handy.
How she finds her creative groove again when inspiration runs dry.
Answers to rapid fire questions with some stellar book recommendations.

If you’ve thought about turning your sharp eye for typos into a fulfilling career, or you just want to meet our lovely editor, you won’t want to miss this episode!

Honourable mentions:

Stephen King’s “On Writing: A Memoir of the Craft” book.

https://academy.hubspot.com/courses

https://surferseo.com/

https://hemingwayapp.com/

Book recommendations: The Scorpio Races by Maggie Stiefvater Dearly: Poems by Margaret Atwood Hagstone by Sinéad Gleeson

Episode 3: Get to know our team: Riley Barry edition

Tue, 04 Feb 2025 17:00:00 -0400

Want to know what it’s really like to work as a project manager at a content agency? Get ready to meet Riley Barry—project manager, professional writer, and the person who keeps this content show on the road. This week, Abby chats with Riley about how they got into the wonderful world of copywriting and project management and what they love about working with a team of certified word nerds.

What we yapped about:

Riley’s beautiful beginnings at The Content Lab as Abby’s first full-time hire.
What a day as a busy project manager looks like. (It may or may not involve copious amounts of caffeine.)
Riley’s top tips for project managing like a pro.
Their favourite books and priceless words of wisdom.

If you’re looking for a different angle on getting into content writing, this episode’s for you!

Honourable mentions:

www.monday.com

https://www.gohighlevel.com/

Episode 2: Readers vs. search engines: How to write for both

Tue, 21 Jan 2025 15:36:27 -0400

Should your content charm readers or suck up to Google? Trick question—it should do both. Abby and Ciara tackle one of the most common (and confusing) questions in the content world: how to balance writing for humans and algorithms.

What we yapped about:

Why people-first content beats keyword stuffing every time.

How to write for real humans while optimising for SEO.

Why authenticity—and leaning into your brand voice—are the ultimate SEO hacks.

What’s changing in SEO that writers need to know about.

If you’re tired of wondering whether you’re doing content “right”—this one's for you! Hit play, and let’s make SEO-friendly content feel human again.

Honourable mentions:

https://storybrand.com/downloads/your-brand-is-not-the-hero.pdf

Episode 1: Get to know our writers: Ciara Meagher edition

Tue, 21 Jan 2025 15:33:35 -0400

Ever wondered what it’s really like to work as a copywriter? Meet Ciara Meagher—Content Lab OG and certified word nerd. In this episode, Abby sits down with Ciara to chat about her journey from scribbling stories as a kid to strategising content for digital agencies and their clients.

What we yapped about:

How Ciara discovered her love of writing—and made it a career.

A peek into her day-to-day as a copywriter, strategist, and content marketer.

Why she loves her job & some of her fave projects (spoiler: DINOSAURS).

Rapid-fire questions that she actually had to stand up from her desk to answer.

If you’ve ever dreamed of turning your love for words into a career, or just want to get to know our writers, this one’s for you!

Honourable mentions:

https://greatlandingpagecopy.com/

https://www.redglobal.com/

https://addictivity.com/

Welcome to The Content Goodies Podcast

Tue, 21 Jan 2025 15:33:05 -0400

Meet your new favourite content podcast!

What happens when a group of copywriters get behind a mic?

You get The Content Goodies Podcast, sponsored by The Content Lab!

Part masterclass, part therapy session, this is the must-listen podcast for anyone struggling with content—from strategy and research to writing and editing and beyond. In our 1st episode, host Abby Wood gives you the lowdown on why this podcast exists, who it’s for (spoiler: digital agency owners, web designers, and content creators, we’re looking at you), and why it’s worth your time.

Honourable mentions:

https://contentgoodies.com/

https://thecontentlab.ie/