She also breaks down human design — what it is, why it works, and how she uses it to help entrepreneurs build businesses that are aligned with how they naturally operate. If you've ever felt like you're forcing something that should feel easier, this episode is for you.

What You'll Learn

🎯 Why Danielle tried to escape corporate for six years before it finally clicked

🎯 The exact moment she realized she was sitting on a business nobody told her to build

🎯 How she landed her first clients using a local networking group — no social media, no ads, no cold outreach

🎯 Why overthinking your offer is the #1 thing keeping corporate escapees stuck

🎯 What human design actually is and why it's not as woo as it sounds

🎯 How she built her business during Tuesday nights at Panera while her husband handled bedtime

🎯 Why confidence comes from doing — not from waiting until you feel ready

🎯 The push that finally got her to put in her notice — and why timing matters less than decision

Key Quotes

"I trusted so deeply that I was going to be caught. And I was." — Danielle Burken

"Business gets to be easy and fun. We just weren't taught that in corporate." — Danielle Burken

"Anybody exiting corporate has the skills to do it. They're overqualified. They just need to go have the conversation." — Brett Trainor

About Danielle Burken

Danielle Burken is a human design-based business coach and marketing strategist who helps solopreneurs build sustainable businesses in alignment with how they're naturally wired to operate. She escaped corporate in September 2023 and built a six-figure business in her first year.

🌐 Website: https://www.danielleburken.com/ 

📱 Instagram: https://www.instagram.com/danielleburken_/ 

Connect With Brett

Ready to stop watching from the sidelines and make your move? The Escapee Collective is the community built for corporate professionals who are done with corporate and ready to build something of their own.

👉 Join the conversation at theescapeecollective.com

He also covers the single biggest opportunity most escapees are missing right now — helping small and midsize businesses actually leverage AI. Not programming. Not building agents. Bringing the business judgment that 20+ years of corporate experience gives you and marrying it with the right tools. That’s the superpower. And right now, the market is wide open.

What You’ll Learn

• How Brett uses AI daily — content editing, research, strategy, operations and more

• Why AI is a content editor not a content creator — and why that distinction matters

• The SMB opportunity — 88% of small business owners know they need AI, only 14% are doing something about it

• Why the real value is pairing business judgment with AI — not programming

• The EAD framework — Eliminate, Automate, Delegate

• Brett’s current AI stack and exactly what each tool is used for

• Why he switched from ChatGPT to Claude — and what that decision taught him about auditing your tools

Key Timestamps

• 00:00 — Intro: Corporate is using AI against you. Here’s how to flip it.

• 01:00 — How Brett uses AI in his own business every day

• 02:00 — AI as content editor not content creator — keeping your voice

• 03:30 — Podcast production: from a full day to under an hour

• 05:00 — AI as strategy and thought partner

• 07:00 — The SMB opportunity — the 74% gap nobody is filling

• 09:00 — Flex staffing + AI — why small businesses don’t need full-time hires

• 11:00 — The EAD framework: Eliminate, Automate, Delegate

• 14:00 — Brett’s AI stack: Claude, Perplexity, Gemini, Canva, Riverside

• 16:30 — Close: The one-person army is here. Are you using it?

Brett’s AI Stack

• Claude — Primary thinking partner, content editor, strategy, writing, business frameworks

• Perplexity — Deep research, stats validation, sourced intel

• Gemini — Currently testing; Google ecosystem integration

• Riverside.fm — Podcast recording, editing, transcription, show notes

• Canva — AI-assisted graphics and visuals

• Durable — AI website builder (used for Small Business Hotline landing page)

Enjoyed This Episode?

If you’re using AI in an interesting way as a solopreneur or escapee Brett would love to hear from you — and potentially have you on the podcast. Drop him a note at BT@BrettTrainor.com.

Please share this episode with someone who needs to hear it — and subscribe on your favorite podcast platform. The old school way still works.

Most corporate escapees think they only have two options: find another job or figure out how to start a business from scratch. But there are actually four legitimate paths to replacing your corporate income — and one of them is seriously underrated.

In this solo episode, Brett breaks down all four paths and then goes deep on the one he doesn't talk about nearly enough: franchising.

If you've been thinking about leaving corporate but the blank page feels too risky, this episode is for you.

The 4 Paths:

🔹 Path 1 — Go Solo: Consulting, fractional, advisory, coaching, content. Monetize what you already know. Lowest barrier to entry, no investment required, and you can start while still in corporate. Brett's lane — and the focus of most of this podcast.

🔹 Path 2 — Start a Business: Build something from scratch. A passion, an idea, an agency. Full ownership but requires capital, time, and infrastructure. Often the natural evolution of going solo.

🔹 Path 3 — Buy a Business: Acquire an existing operation with revenue already in place. Faster path to cash flow but requires serious due diligence, capital, and comfort with complexity.

🔹 Path 4 — Buy a Franchise: Get into a proven system with a built-in playbook, training, support, and brand. A business in a box — and the focus of today's episode.

Why Franchising Makes Sense for Corporate Escapees:

Most people picture Subway or McDonald's. That's not the conversation. There are thousands of franchise concepts across senior care, home services, B2B services, fitness, wellness, and more — and many of them map directly to the skills you built in corporate.

What you're actually buying is a proven playbook: operating systems, customer acquisition, marketing support, training, and a network of franchisees who've already solved the problems you'll face.

Brett covers:

1. Why franchising is a business model, not an industry
2. The real pros: faster path to revenue, built-in support, proven model, equity building, franchisee community
3. The real cons: upfront investment, royalty fees, operating within someone else's system
4. Why your corporate skills — P&L, leadership, process thinking, client relationships — transfer directly
5. The ownership reframe: a job pays you, it doesn't build an asset
6. How platforms like Franzy and coaches like Entrepreneurial Source can help you research and find the right fit
7. Key questions to ask yourself before going down this path

Connect with Brett & The Corporate Escapee:

🌐 TheEscapeeCollective.com

If this episode opened your eyes to a path you hadn't seriously considered — share it with someone still sitting in a corporate job wondering what their options are. That's exactly who this is for.

And if you've made it this far — please subscribe. It helps more escapees find the show.

Live Life First. 🐬✌️

Brett sits down with Steve Jaffe, marketing veteran and author of The Layoff Journey: From Dismissal to Discovery, to talk about what most career books completely skip: the emotional and psychological toll of losing a job — and why processing that first is the key to what comes next.

Steve was laid off four times over a 30-year career. His first layoff took him years to recover from. His last one in 2023? Water off a duck's back. The difference? He finally understood what he was actually experiencing: grief.

This one is for anyone who's been laid off, is worried about being laid off, or is watching colleagues get cut and wondering when it's their turn.

In this episode:

1. Why January 2026 had the highest single-month layoffs since 2009 — and why the job market isn't bouncing back
2. How layoffs became a business strategy instead of a last resort (and what that means for your career security)
3. The stages of grief that apply to job loss — and why skipping them is costing people months of their job search
4. Why the "myth of meritocracy" is one of the most dangerous things to believe in corporate
5. The identity crisis that hits when your job title is your identity — and how to separate the two
6. What Gen Z is getting right about corporate that older generations sacrificed
7. Steve's pivot from laid-off marketing exec to published author — without a Plan B in place first
8. Why having a side hustle isn't just a trend — it's now a survival strategy

About Steve Jaffe

Steve spent 30 years in marketing and advertising — from West Coast ad agencies to in-house brand roles, including work on the iconic What Happens in Vegas Stays in Vegas campaign. After being laid off four times, he channeled those 10,000 hours of experience into his book, The Layoff Journey: From Dismissal to Discovery — a practical, grief-informed guide to navigating job loss without losing yourself in the process.

Resources mentioned:

1. 📖 The Layoff Journey: From Dismissal to Discovery — available on Amazon and wherever books are sold
2. 🌐 Website & free chapter download: https://thestevejaffe.com/
3. 💼 Connect on LinkedIn: Steve Jaffe: https://www.linkedin.com/in/jaffesteve/

Connect with Brett & The Corporate Escapee:

1. 🌐 TheEscapeeCollective.com

If this episode resonated, share it with someone who's currently in the middle of a layoff — or someone who should probably start building their Plan B now.

I've blocked myself at every stage—consulting, fractional leadership, and now with The Escapee Collective. Not intentionally, but by doing what corporate trained me to do: overanalyze, overstructure, and wait for perfection before taking action.

In this episode, I walk you through the three times I made the same mistake—and what I'm doing differently now.

If you're overthinking, over-structuring, or waiting for the "perfect" website, pitch deck, or system before you start—this one's for you.

In This Episode:

1. The consulting mistake: Building the perfect website, pitch deck, and pricing before having a single conversation with a client (and why it led to zero wins)
2. The fractional repeat: Doing the EXACT same thing again—new methodology, new deck, same lack of results
3. The Escapee Collective lesson: How TikTok took off with zero plan, then how I complicated it again with masterminds, classes, and modules—and why I had to simplify
4. Why corporate trains us backwards: Plan first, act second works in corporate—but solo requires the opposite
5. What actually works: Conversations, experimentation, messy wins FIRST—then structure
6. The 79% reality: Why most burned-out corporate workers won't take action (and how to be in the 35% who do)
7. How to catch yourself: Recognizing when you're building systems before you have proof

Key Takeaway:

Action beats planning. Momentum beats perfection. Get early wins first—THEN build the structure around what's working.

If you’re still in corporate, recently laid off, or already freelancing and want more stability, this is the clearest “how it works” primer you’ll hear.

What you’ll learn

• The “W2 → 1099 bridge” and why more people are getting pushed across it

• Why fractional is mostly a referral-based business (and what to do with that)

• The mindset shift: conversations, not campaigns

• John’s simple relationship model: the “10-person circle” (fractionals, independents, super-connectors)

• What companies actually care about (hint: pain, not the definition of fractional)

• Typical pricing and why fractional often lands in the $8K–$10K/month retainer range

• Why fractional is proactive leadership, not “wait to be told what to do”

• The “project first” entry strategy — and why it usually turns into ongoing leadership

• How to reconnect with old contacts without being weird or salesy

• The core principle: get involved with other people’s success

Notable moments / lines you’ll remember

• “You’ll work for the people you get referred to.”

• “Referrals come from conversations, not campaigns.”

• “Fractional is leadership — solve it and keep it solved.”

• “Most barriers are fear and assumptions… it’s hard work, but it’s not complicated.”

Resources mentioned

• The Go-Giver (Bob Burg)

• The NCG Factor (Larry Kaufman — Network, Connect, Give)

What keeps 79% of corporate professionals stuck isn't lack of skills or opportunity—it's something deeper. In this solo episode, Brett shares the story of landing his first client, making good money, and then doing something that still makes him cringe: convincing that company to hire him full-time. Nobody forced him back. He walked himself in.

This mistake cost him 18 months and taught him the hard truth: leaving corporate is tactical, but breaking your dependency on it is psychological. Brett breaks down what corporate dependency actually is (hint: it's not just the paycheck), why going solo alone reinforces that dependency, and the two critical milestones that finally sever the tie.

If you're still in corporate and thinking about making a move—or you've already left but still feel the pull—this episode will help you understand what you're really up against and how to break free for good.

What You'll Learn:

1. Why corporate dependency is psychological, not financial
2. The three things you're actually dependent on (and it's not what you think)
3. Why isolation amplifies doubt and keeps you stuck
4. The two milestones that break corporate reliance
5. How to avoid the mistake that sent Brett back 18 months
6. Why community matters more than tactics when going solo

Key Quotes:

1. "I hadn't really thought about why I did it, but it was really my dependence and my reliance on corporate."
2. "What I really broke it down into three areas: I wanted control of my future, control of my money, and control of my time."
3. "When you go alone, you have nothing else except yourself to talk you in or out of what you're doing."
4. "Once you get to the point where you're confident that you can bring in that next deal, you know you're never going back."
5. "I wasn't escaping corporate per se. I didn't have to stay there. I had options."

Resources Mentioned:

The Escapee Collective: Join Brett's community

Subscribe & Connect: If this episode resonated with you, please subscribe to The Corporate Escapee Podcast on your favorite platform. New episodes drop multiple times per week featuring guest interviews and solo deep-dives like this one.

Looking to break your corporate dependency? Visit TheEscapeeCollective.com to connect with others on the same journey.

In this solo episode, Brett breaks down three trends shaping the Escapee economy in 2026:

1. a corporate metric that’s quietly driving layoffs,
2. the rapid expansion of revenue streams outside corporate,
3. and why small businesses are moving away from full-time hires in favor of fractional and specialist talent.

If you’re still in corporate, this episode helps you see what’s coming.

If you’ve already escaped, it explains why demand for your experience is only growing.

This episode is for you if:

1. You’re questioning whether corporate is still a safe long-term bet
2. You want practical ways to monetize your experience outside a job
3. You’re curious how small businesses are really hiring and growing now

The 3 trends covered in this episode

Trend #1: The metric driving modern layoffs — Revenue Per Employee (RPE)

Why boards and executives are fixated on RPE, how it incentivizes headcount reduction, and why even “healthy” companies continue cutting roles.

Trend #2: The explosion of revenue streams for escapees

Fractional leadership, consulting, advisory, UGC, content creation, mentoring, and more—why monetizing what you already know is the fastest, lowest-friction path to income.

Trend #3: The small business go-to-market model is changing

Why businesses are ditching traditional silos, hiring specialists instead of full-time staff, and how this shift creates long-term opportunity for experienced operators.

Key takeaways

• Corporate risk is structural, not cyclical

• Escapees have more income options than they think

• Small businesses want outcomes, not headcount

• Your experience is often more valuable outside corporate than inside it

If this episode helped you rethink corporate risk or life after it, connect with Brett on LinkedIn or email him at bt@bretttrainor.com. And if there’s a topic you want covered in a future solo episode, let him know.

This is a practical conversation about network-first business development, creating momentum without feeling “salesy,” and why the long game matters more than the perfect plan.

What you’ll learn

• How Ashley landed her first fractional roles through her existing network

• Why “pick your brain” beats cold outreach for most escapees

• The content → connection flywheel: using LinkedIn engagement to reopen relationships

• What fractional work can feel like behind the scenes (and why it can get lonely)

• How Ashley uses frameworks + a single grounding slide to lead discovery conversations

• Why you must keep “breadcrumbing” even when client work gets busy

• The reality of income volatility — and how to reduce the “oh crap” moments

• Portfolio career thinking: experimenting with speaking, books, and new revenue streams

• A fun (and honest) AI/TikTok viral experiment — and what it taught her about unit economics

• The mindset truth: escaping requires hustle — but it’s a better “hard” than corporate

Key quotes

• “You’re in here for the long game.”

• “People are sick of being sold to on LinkedIn.”

• “Always be top of mind… keep breadcrumbing.”

• “Both paths are hard. Choose which hard you want.”

Resources & mentions

• Connect with Ashley on LinkedIn: https://www.linkedin.com/in/ashleyevenson/

• Ashley’s site: AE Marketing Collective: aemarketingcollective.com

• AI slide tool mentioned: Gamma (export to Google Slides / PowerPoint)

If this episode hit home…

If you’re still in corporate and thinking about an exit strategy:

• Start with one conversation this week.

• Don’t pitch. Ask for perspective.

• Keep one weekly “breadcrumb” habit so you don’t disappear when you get busy.

About the guest

Ashley is a fractional marketing leader with experience across agency, brand, and consul

In this episode, Brett sits down with Catherine Jelinek, founder of The Skinny Platform, to talk about the shift from being “defined by your role” to being known for your thinking, your story, and the outcomes you create.

Catherine shares why so many high-performing corporate pros struggle in the “formless” world outside corporate, how to create structure without recreating corporate, and why the fastest way to clarify your thought leadership is often talking it out—not trying to write it alone. They also get into “skinny books” (short, high-impact nonfiction) and how to use AI and conversation-based drafts to accelerate publishing and content creation.

What You’ll Learn

• Why corporate identity feels safe—even when corporate is miserable

• How to replace “job title identity” with outcome-based positioning

• Catherine’s framework for navigating change: Forming → Storming → Norming → Performing

• How Brett created structure outside corporate (without turning life into a calendar prison)

• Why most people can’t “see” their own differentiators—and how a mirror helps

• Why conversation + transcripts can be the fastest path to content (and even a book)

• The “skinny book” approach: short, readable, practical nonfiction that people actually finish

• How to use AI to generate multiple story arcs and content angles—without losing your voice

Key Takeaways

• You don’t need to reinvent yourself. You need to reframe yourself.

• Progress outside corporate isn’t linear—so you need your own way to measure wins.

• If you want thought leadership, stop trying to “perfect-write” it. Talk it out first.

• Your story isn’t just for a book. It can power your LinkedIn, website, offers, and messaging.

About Catherine Jelinek

Catherine is the founder of The Skinny Platform, an alternative to ghostwriting for entrepreneurs and thought leaders. The Skinny Platform helps people clarify their story, shape it into a compelling narrative, and turn it into a short, high-impact book—faster than the traditional publishing process.

Connect with Catherine

• https://www.linkedin.com/in/cjelinek/

• Email: catherine@theskinnyplatform.com

• Websites: theskinnyplatform.com

I recently had the chance to join John Arms on his podcast: Fractional Unfiltered Link: https://open.spotify.com/episode/0z9pQOOMZEVI4T2NvoOiqP?si=uJoycF4LRGyZQNB4MofrtQ

John was kind enough to allow me to share this with my audience.

Corporate has done a number on people. A bad one. For 30 minutes we bitch about what is and was, and then we spend 30 minutes on how to thrive in the post corporate world.

This episode also includes real-time audience coaching around “job hugging,” starting from zero, and how to simplify your entry point so you can land your first client.

What you’ll hear in this episode

1. Why corporate feels colder now (profits over people, layoffs as strategy)
2. The “solo employee” mindset: treat your employer like your first customer
3. Why job searches after 45 can feel like PTSD — and how to reframe it
4. How Brett monetized his corporate experience in 10 different ways
5. Why chasing “big deals” first can slow you down (and what to do instead)
6. The good / better / best ladder to get in the door with business owners
7. Why community and relationships beat lone-wolf execution
8. The difference between being capable and being confident (and how corporate crushes confidence)
9. The simplest success ingredients: take action, build relationships, stay curious
10. Live coaching: why “starting from zero” is hard — and how to find your “entry problem” so you can get traction

Key frameworks + concepts mentioned

1. Corporate is a transaction (not a family): loyalty is gone, act accordingly
2. Start before you hit the breaking point: build an exit strategy while you still have income
3. Small wins stack: don’t wait for the home run
4. The 3 revenue levers every business cares about:
5. Problem-solving > selling: discovery conversations look a lot like job interviews
6. “Done is better than perfect”: unlearn corporate perfectionism
7. Community as leverage: don’t do this alone
8. Job hugging: holding on until you’re forced out — and why you still need a plan

Memorable lines / moments

1. “Layoffs are a business strategy now.”
2. “You are your own company — even if you’re still employed.”
3. “It’s not a tightrope between skyscrapers. If you misstep, you’re six inches off the ground.”

Call to action

If corporate feels unstable — don’t wait for it to get personal. Start building momentum now:

1. Have one conversation this week
2. Identify one “must-solve” problem you can help with
3. Get your first small win and stack it into the next one

They’re not.

In this solo episode, Brett breaks down a pattern he’s seen across hundreds—if not thousands—of conversations with corporate escapees: success outside corporate has far less to do with talent and far more to do with action.

This episode is for anyone still in corporate, recently laid off, or quietly wondering if there’s another path—but feeling stuck, underqualified, or unsure where to start.

What You’ll Learn in This Episode

• Why the most talented corporate professionals often struggle after leaving

• The real traits shared by people who successfully escape—and stay out

• Why overthinking your offer is one of the biggest mistakes escapees make

• How job interviews and client conversations are essentially the same thing

• Why “sales” after corporate is really just problem-solving

• How small wins (not big plans) create momentum

• Why redefining success becomes inevitable once you regain control of your time

• How to safely test a solo path while still in corporate—or during a job search

Key Takeaways

• You don’t need more experience to get started—you need movement

• Confidence comes after action, not before

• Business owners care about outcomes, not job titles

• Your network is your greatest advantage if you’re willing to use it

• The biggest risk isn’t trying—it’s never testing what’s possible

If You’re Still in Corporate (or Recently Laid Off)

You’re not behind.

You’re not underqualified.

And you already have skills people will pay for.

The fastest way forward isn’t a perfect plan—it’s one conversation.

Join the Escapee Collective

If you’re tired of figuring this out alone, the Escapee Collective is a community for corporate castaways and escapees at every stage—still in corporate, newly out, or building momentum.

Peer groups. Live sessions. Real conversations. Real progress.

You can find the link in the show notes or visit TheEscapeeCollective.com to learn more.

This is a tactical episode about what actually works when you’re leaving corporate: why you should “throw spaghetti at the wall” early, how to stop doing random coffee chats, and how to use relationship marketing and audience borrowing to land clients faster — without turning into a sales robot.

What you’ll learn

• Why “sequence over strategy” matters more than the perfect plan

• The hidden risk of being too strict and narrow early on (and why it creates regret later)

• How Michelle built her business through relationship marketing, not content churn

• “Audience borrowing” as the fastest way to build trust and pipeline

• How to approach connector conversations vs. client conversations

• Why your early goal is simple: learn how to make money and stack wins

• A practical way to think about packaging: repeatable frameworks, flexible middle

Key moments / highlights

• Graduating into chaos: the day Lehman fell and what it changed

• Founder-for-hire: getting a salary while living the startup founder life

• Affordable internet in inner cities — and what customers actually did with it

• “Fractional CEO” before fractional was trendy

• The rule: don’t build with blinders on for too long

• The shift from “networking for jobs” to networking as a long-term business asset

• The line that matters: say something that people can’t “unsee” after the call

Michelle’s core concepts (worth stealing)

• Sequence over strategy: the order of moves beats the elegance of the plan

• Throw spaghetti first: test offers, clients, and problems before you commit

• Connection avatar: define who’s worth meeting so networking doesn’t waste your life

• Trust transfer: get introduced through people/places your audience already trusts

• Audience borrowing: build relationships with people who “own the room” your clients are in

Best quote energy

• “Learn all the rules so you can go break them.”

• “It’s more important the order you do things than how good you are at it.”

• “I’m totally unemployable.” (Escapee anthem)

Connect with Michelle

• Website: themichellewarner.com

• Podcast: Sequence Over Strategy (short, practical episodes; curated playlists on her site)

Connect with Brett / The Escapee ecosystem

• If corporate is broken and you’re looking at an exit strategy, this is your sign.

• Join the community: TheEscapeeCollective.com

Brett sits down with Alex Smereczniak, a former EY consultant who left corporate early, built a high-growth business in the laundry space, and later launched Franzy—a platform designed to make franchising easier to research and navigate.

This conversation covers the mindset shift that helps people stop overestimating the risk of leaving, plus why franchising can be an underrated “business with guardrails” path for escapees who want ownership without building from scratch.

What we cover

• Alex’s escape story: college entrepreneurship → EY → leaving after a year and change

• The moment that validated his decision: an EY partner’s biggest career regret

• Why fear is often self-created—and how to get past it

• A practical worst-case scenario exercise to reset your risk tolerance

• Why franchising is a business model, not an industry

• Franzy’s concept: “Zillow for buying and selling franchise businesses”

• How AI + coaching can narrow thousands of franchise options into a realistic short list

• Underrated franchise categories and trends (senior care, home services, turf, and more)

• The “corporate is one customer” reframe—and why ownership builds equity

Key timestamps (approx.)

• 00:00–03:30 – Alex’s corporate stint + why he left fast

• 03:30–08:30 – The EY exit interview story: “It wasn’t my ladder”

• 08:30–12:30 – Why making money outside corporate is more possible than people think

• 12:30–20:30 – The worst-case scenario exercise (the fear-killer)

• 20:30–28:30 – Alex’s journey building a scaled laundry business + why franchising clicked

• 28:30–33:30 – What franchising actually is (and what most people misunderstand)

• 33:30–40:30 – Franchise categories you probably haven’t considered

• 40:30–46:30 – Equity, control, and why “owning” beats “leasing” your career

Big takeaways

• Most people overestimate the risk of leaving corporate. The real risk is staying dependent on one employer.

• You don’t need a perfect plan. You need small wins and momentum—then you adjust.

• Franchising can be a fast path to ownership because you start with a proven playbook, support, and guardrails.

• Ownership builds equity. A job pays you, but it doesn’t typically create an asset you can sell.

Who this episode is for

• Corporate pros who want out but feel stuck because of risk, family, or finances

• Escapees who want a “business with guardrails” instead of starting from scratch

• Anyone curious about franchising beyond the usual fast-food stereotypes

Resources + links

• Franzy https://franzy.com/

• Alex on LinkedIn: https://www.linkedin.com/in/alex-smereczniak-40310329/

In this conversation, Tom breaks down his escape story, why “local + in-person” is making a comeback, and how Wingman’s franchise model flips the typical franchise script — where the franchisee focuses on relationships and sales while the central team handles fulfillment and delivery.

If you’re stuck in corporate and can’t see a path out, this episode gives you a practical look at what “building your own lane” can really look like — without pretending it’s easy.

Join the Escapee Collective: TheEscapeeCollective.com

What You’ll Learn

• Why Tom left corporate early (and what corporate policies taught him about ceilings)

• The side-hustle-to-business path: how one small project turned into real clients

• How to think about risk when leaving: your monthly “number” vs. replacing a salary

• Why entrepreneurship can swing from best day to worst day in 30 minutes — and how to handle it

• The “digital mayor” concept: becoming the trusted local hub in your town

• Why Tom believes physical locations + community presence still win in a digital world

• A modern franchise approach: franchisee sells + builds relationships, HQ team delivers

• Why customer service and trust are the real differentiators in crowded markets

Key Quotes

• “The problem’s now. Two weeks from now, it’s worse.”

• “As an entrepreneur, you can have the best and worst day within a half hour.”

• “I want you to be the digital mayor of your town.”

• “If you do what you love, the money follows.”

Mentioned in This Episode

• COBRA and how Tom thought about early-stage risk

• Networking groups, chambers, community events, and “planting seeds”

• Using a podcast as a lead generator (and why it worked)

Connect with Tom

• Email: Tom at wingmanplanning.com

• Website: WingmanPlanning.com

• Social: Instagram / Facebook / TikTok / LinkedIn (search “Wingman Planning”)

In this episode, Brett sits down with Pia Silva (No BS Mastery) to break down a simple model for building a highly profitable solo (or two-person) business — built around intensives, clear boundaries, and pricing for outcomes (not hours).

Pia shares how she and her husband went from $40K in debt to $500K in revenue by shifting from long, drawn-out projects to a focused, high-value intensive model. Then she explains her signature framework — the 50-25-25 Rule — and how to reverse-engineer your pricing based on the life you actually want.

If you’re a corporate escapee (or future one) trying to make real money without recreating the corporate grind… this is the blueprint.

Join the Escapee Collective!

What you’ll learn

• Why most “big ticket” projects are often the least profitable

• Pia’s 50-25-25 Rule for profit + freedom (and how to use it to price your offers)

• How to design offers so you make your monthly revenue in 50% of your client hours

• The two levers to grow profit without working more:

• Increase value (real + perceived)

• Decrease time (intensify delivery)

• A smarter version of “good / better / best” packaging (without selling deliverables)

• How to use a Lead Product (paid) instead of free proposals to build trust fast

• Why warm networks beat websites and content in the early stages

• How to build boundaries that prevent scope creep (without sounding rigid)

• The mindset shift escapees must make: sell outcomes, not time

Key frameworks + concepts mentioned

• The Intensives Model: Focused delivery in a compressed timeframe vs. dragging projects out for months

• 50-25-25 Rule: Make your total revenue in 50% (or less) of your client-working hours so you have time for life

• Lead Product Method: A paid diagnostic/strategy step that replaces proposals and tees up an easy upsell

• Boundaries via Process: Clear steps + expectations reduce pushback and scope creep

Resources from Pia

• Scale Solo Playbook: NoBSMastery.com/playbook

• Price to Freedom Calculator

Connect with Pia

• Instagram: @pialovesyourbiz

• LinkedIn: Pia Silva

In this solo episode, Brett breaks down the two core reasons most corporate escapees fail—and more importantly, how to avoid them.

Failure here doesn’t mean experimenting and choosing corporate again. It means wanting out, trying to go solo, and giving up before momentum ever takes hold.

If you’re thinking about leaving corporate—or you’ve already made the leap—this episode will help you understand what really trips people up and how to build a path that actually sticks.

Resources Mentioned

The Escapee Collective – A milestone-based community designed to help corporate escapees get out and stay out: Link: https://escapee-collective.circle.so/checkout/the-escapee-collective

What You’ll Learn in This Episode

• Why not getting an early win is the fastest way to lose confidence

• How long gaps without income create doubt, panic, and backtracking

• Why most escapees don’t lack skills—they lack momentum

• The hidden cost of isolation and loneliness when you go solo

• Why “doing it alone” dramatically increases emotional swings

• How peer support and feedback shorten the learning curve

• Why community works better when people are at similar stages

• The difference between education, theory, and applied learning

• What successful long-term escapees all have in common

Key Takeaway

Going solo doesn’t fail because you’re not smart enough or experienced enough.

It fails when:

• You don’t get a win early

• You try to figure everything out alone

Momentum and connection matter more than perfection.

Resources Mentioned

The Escapee Collective – A milestone-based community designed to help corporate escapees get out and stay out: Link: https://escapee-collective.circle.so/checkout/the-escapee-collective

You can also reach out directly to Brett on LinkedIn with questions about the community or your escape path.

In this episode, Brett sits down with Mark Hayward, former PwC and KPMG consultant turned podcast host and podcast guesting entrepreneur, to break down his escape from corporate—and how podcasting quietly became one of his most powerful tools.

Mark shares how he started a podcast while still in corporate, not to make money, but to build confidence, find his voice, and explore what life outside the corporate box could look like. That passion project eventually opened doors to consulting, coaching, real estate experimentation—and ultimately a business built around helping others grow through podcast guesting.

This is a real, honest conversation about experimentation, false starts, energy, and why podcasting works differently than most people expect.

What We Cover

• Leaving PwC and KPMG after a 14-year corporate career

• Why Mark started a podcast before leaving corporate

• The role experimentation plays in finding your escape path

• Why not every revenue stream is worth keeping

• Coaching vs. consulting vs. creative work (and the energy test)

• Podcast hosting vs. podcast guesting — and how each actually works

• Why guests often get more business than hosts

• How podcasting builds confidence, clarity, and opportunity

• Practical advice for corporate professionals who know they want out—but don’t know what’s next

Key Takeaway

You don’t need a perfect plan to escape corporate. You need momentum, experimentation, and a way to get into conversations that open doors. Podcasting can be one of those doors.

Connect with Mark

• Website: podcastintroduction.com

• Podcast: Business Growth Talks

• LinkedIn: https://www.linkedin.com/in/mark-hayward-163721a0/

Listen, subscribe, and share

If corporate feels off—but you can’t see the exit yet—this episode will help you think differently about your options.

In this episode, you’ll learn:

• Why the “side hustle first” approach builds confidence and reduces risk

• The simple sales story that unlocks referrals: Client → Problem → Outcome

• How to activate your network without sounding awkward or salesy

• Why “fractional” isn’t always the fastest path to revenue — and what is

• The real goal: stop trading time for money and start selling outcomes

• Sam’s 3-part productization path:

1. Niche down to best-fit clients

2. Solve painkiller problems (not vitamins)

3. Build a portfolio of offers, including productized work

• The two killers of the independent path: no early wins + isolation

• Why productizing your expertise helps both client work and job searches

Key quotes / soundbites:

• “The most pernicious trade independent builders make is trading time for money.”

• “Your sales story is three things: who you serve, their problem, and the outcome.”

• “Nobody is hiring a generalist right now. They want been-there-done-that experts.”

• “Trial and error at this stage of your career is expensive.”

Resources mentioned:

• Indie Collective: IndieCollective.co

If you know corporate is broken—but you’re not ready to quit—this episode is for you.

In this year-end solo episode, Brett walks through 7 practical steps to help you rethink your relationship with work, assess how happy you actually are, and explore whether there’s a path outside corporate—without making a risky leap.

This isn’t about quitting your job.

It’s about getting prepared, taking back control, and testing what’s possible using the experience you already have.

Whether you’re 25 or 65, this episode helps you stop being reactionary and start designing what comes next.

What You’ll Learn

1. Why most people stay stuck—even when they’re miserable
2. How to reframe yourself from “employee” to “business owner”
3. The 5-factor scorecard to measure your real happiness
4. Why you’re already a solopreneur with one bad client
5. How to inventory your skills without thinking in job titles
6. A simple way to calculate your real market value
7. How to design a future that integrates work into your life—not the other way around

The 7 Steps Covered in This Episode

1. Reframe Your Reality – You don’t need new skills or a new degree
2. Establish Your Happiness Baseline – Money isn’t the whole story
3. See Yourself as a Solopreneur – You already have one client (corporate)
4. Define What You Really Want and Need – Financially, personally, realistically
5. Take Inventory of Your Skills and Energy – Focus on problems you like solving
6. Calculate Your Value – A simple formula to find your hourly baseline
7. Design Your Ideal Future – Work backward from the life you want

Key Takeaways

1. It’s easier to find your first customer than your next job
2. Small wins build confidence faster than big, risky bets
3. You don’t need permission to start testing a new path
4. Done is better than perfect
5. Control comes from action, not planning

Final Thought

You don’t have to leave corporate to take back control.

But if you don’t start preparing, another year will pass—and you’ll be having the same conversation again.

If you’re still in corporate… good luck.

And if you’re ready to take the first step—this is it.

My guest Diane Kennedy (CPA) breaks down what most new escapees get wrong about taxes and business structure — and why the real first question isn’t “LLC or S-Corp?”

It’s: Are you building a business… or replacing a paycheck?

From there, we get into the most common setup for solopreneurs (LLC + S-Corp election), how to think about deductions without getting cute, and why “keeping it small and keeping it all” is the solopreneur cheat code.

We also bring in Lisa Dini from Lettuce, who explains how they help solos run the S-Corp model without turning you into an accountant.

Heads up: This is educational, not legal/tax advice. Talk to your pro for your situation.

What you’ll learn

1. The real first question for escapees: build a business vs replace a paycheck
2. Why “LLC vs S-Corp” is usually the wrong framing (and what Diane recommends instead)
3. Why Diane believes you should set up an LLC early (asset protection + flexibility)
4. The 3 “buckets” of income for solopreneurs: Earned, Leveraged, & Passive (the holy grail)
5. A simple way to think about deductions: ordinary + necessary (and how to find write-offs you already have)
6. How S-Corps can help you keep more of what you earn (salary vs distributions, plus other benefits discussed)
7. Real-world Q&A on: partners, joint ventures, and multi-state setups, California “special rules” , Schedule C vs S-Corp timing, Solo 401(k) and related retirement ideas

Resources Mentioned:

Lettuce.co: https://hubs.ly/Q03Yz8KX0

Tax Calc: https://hubs.ly/Q03Yz8Rf0

Tax Prep: https://hubs.ly/Q03Yz8JY0

Guests

Diane Kennedy

CPA and long-time solopreneur. Diane helps business owners structure their business and income in smarter ways so they can keep more of what they earn and operate like a real business.

Lisa Dini (Lettuce)

Lettuce helps solopreneurs run an S-Corp model efficiently, without drowning in admin and accounting work.

Brett breaks down how to treat your “escape plan” like an insurance policy—not a dramatic leap off a cliff. You don’t have to quit your job tomorrow. But you do owe it to yourself to be prepared for the moment corporate quits on you… or you finally hit your breaking point.

Instead of trying to convince you to go all-in on a solo business, this episode walks you through how to build a plan you can keep in your back pocket—so you’re not starting from zero if things go sideways.

Download the FREE Starter Kit

Join the Collective

In this episode, you’ll learn:

• Why the gap is so big between people who know corporate is broken and those who actually take action
• How to think like a “prepper” (without going full doomsday): planning so you don’t have to plan in the middle of chaos

Step 1 – Define what you actually want

Step 2 – Get clear on your financial reality

Step 3 – Take inventory of your skills and energy

Step 4 – Shift from job title to problem-solving

Step 5 – Reframe your current employer as just one client

Also:

• A simple formula to value your time

• Annual salary × 1.25, then drop three zeros → a shockingly accurate baseline hourly rate

•. Why many escapees replace their corporate income in ~20–25 hours per week

• Why you don’t need 100 customers

• How 2–5 good clients can replace (or exceed) your corporate pay

• Why most of those opportunities will come from networking and referrals, not job boards

Who this episode is for

• You’re still in corporate, you know the system isn’t built for you, but you don’t see a clear path out
• You feel stuck between “I hate this” and “I don’t know what else I’d do”
• You’re curious about going solo, but the idea of just quitting and “figuring it out” feels reckless
• You want a practical, low-risk way to prepare now, so you’re not scrambling later

Or if you’ve ever felt invisible in corporate…

Or if you’re building a life outside of corporate and wondering why some conversations connect and others fall flat…

This episode will hit you hard.

Today, Brett welcomes back Jake Stahl — author of the brand-new book Own the Room and creator of the STRATA framework, a system for reading people, decoding signals, and communicating with true presence instead of performance.

Twelve years ago, Jake lost everything to opioid addiction — his marriage, his home, his reputation, and the identity he’d spent decades building. But his path back didn’t begin with a new job or a second chance.

It began with learning how to read people.

Jake realized that most communication has nothing to do with the words being spoken. It’s the signals beneath them — the micro-expressions, the posture shifts, the emotional triggers — that determine whether someone trusts you, connects with you, or shuts down entirely.

Today, Jake breaks down STRATA, the six-part framework you can use to own every room you enter:

• Signal: What you broadcast before you say a word

• Trigger: The moment resistance appears

• Reframe: How you shift someone’s lens without force

• Anchor: Making the insight stick

• Transfer: Turning your idea into their idea

• Action: Where the next step becomes inevitable

We talk about how STRATA applies to sales, relationships, leadership, marriage, friendships — and most importantly, the escapee journey. Because leaving corporate and building your own path requires one core skill:

👉 You must connect with people in a way that feels real.

This episode gives you the playbook.

Connect with Jake Stahl

• LinkedIn: https://www.linkedin.com/in/jakestahl/

• TikTok: @JakeTheMindMechanic

• Podcast: https://thejakestahl.com/podcast/

• Book: Own the Room: https://thejakestahl.com/books/

That’s where Claire Sullivan found herself.

On December 1st, 2023, corporate quit on her — and she took what most people would call the riskiest step possible:

She built a business… the same day.

• Filed an LLC
• Registered everything needed to operate
• Posted on LinkedIn that she was going out on her own
• Listened to what the market actually wanted
• And replaced her former salary by the end of the week

Is that typical? No.

Is it possible? Absolutely.

And more importantly — the steps she took are repeatable for anyone stuck in a corporate job that no longer works for them.

This is one of the most real and honest conversations we’ve had on what it actually looks like to escape corporate — emotionally, financially, mentally, and practically.

Who This Episode Is For

This one is for you if:

• Corporate has stopped making sense
• Every job application feels like it goes into a black hole
• You’re burned out but can’t “just quit”
• You want control over your time, income, and health
• You don’t think you have “enough” experience to go out on your own
• You just need one real example of someone who actually did it

Connect with Claire

Maven Course: How to Layoff-Proof Your Career by Becoming a Solopreneur: https://maven.com/clair-sullivan-associates/launch-your-solopreneur-business?promoCode=ESCAPE

LinkedIn: https://www.linkedin.com/in/dr-clair-sullivan/

Most solo businesses are focused on getting clients—but ignore the compliance risks that can quietly wreck everything.

Former tax attorney and CFO Michael Williams joins Brett to break down the ADA, privacy, and regulatory issues small businesses face—and how a $100K GDPR mistake pushed him to finally build Clym.io, an all-in-one website compliance platform.

Michael also shares the remarkable story of raising a seven-figure VC round… then paying it back to regain control and stay true to his vision.

In This Episode:

• The hidden ADA & privacy risks solopreneurs overlook

• Why most accessibility lawsuits hit small businesses

• How AI-powered scans fuel compliance lawsuits

• How Clym.io uses one snippet to manage 150+ regulations

• Why Michael left a cushy CFO role at 38

• The identity shift from employee → builder

• What it’s really like to take VC money—then give it back

• Why taking action beats waiting for the “right” time

Connect with Michael & Clym

Website: https://clym.io

More From Brett

Escapee Starter Kit, resources & links → https://linktr.ee/bretttrainor

We talk about leaving corporate, taking action, finding traction on TikTok, and the honest story behind building the Corporate Escapee movement. If you’re stuck, burned out, or thinking about going solo, this one will hit home.

In this episode, we cover:

• Why taking action is the #1 skill corporate trains out of you
• My path from 25 years in corporate → consulting → fractional → building 10+ income streams
• How TikTok unexpectedly became the platform that changed everything
• Why 80% of my 76K TikTok followers are over 40
• The moment one video brought in 300+ strategy call requests in 48 hours
• The three stages of an escapee: Curious, Motivated, and Liberated
• Why your path out of corporate isn’t a leap — it’s a shift
• The reality of layoffs, RTO mandates, and the “profits over people” era
• Why authenticity beats production quality every time
• The mindset shift corporate doesn’t prepare you for

Why this conversation matters

A lot of people want out of corporate, but they overthink the first step. This episode breaks down what actually works — and why you already have more than enough experience to start.

Connect With Catherine

Check out Catherine Jelinek’s podcast:

👉 Breaking Through the Noise

Available on Apple, Spotify, and YouTube. Follow and support her work — she’s having the conversations corporate workers need to hear.

Neil shares how a simple testimonial project for a startup turned into something much bigger—a repeatable, productized service that helps founders uncover the stories and insights hidden inside their customer relationships.

If you’re stuck in corporate and wondering what you would even sell, this episode will help you see the path: start with what you already know, listen for the real problem, and bet on yourself.

What You’ll Learn

• Neil’s escape path: agency burnout → COVID pivots → higher-ed → solo
• The “Root Thread” deep testimonial approach and why it delivers strategic customer insight
• How to productize what you already do without boxing yourself in
• Why referrals and local networks are enough for a one-person business
• How Neil priced his offer and why undercharging early is part of the process
• The 4 levers every offer should hit: save time, save money, make money, reduce risk
• Why betting on yourself beats betting on corporate stability

Key Takeaways

• Your corporate title doesn’t matter—your ability to solve problems does
• Productized services make selling and delivery easier
• Customer conversations reveal the real value you offer
• Solopreneurs don’t need 100 clients—you need a few right-fit ones
• You can always go back to corporate… but very few people want to once they leave

About Neil K. Carroll

Neil is the founder of vidwheel, helping startups and small businesses capture deep customer stories through Root Thread testimonial interviews and his hardware-enabled Mini Studio (VidKit 3).

He combines interviewing skill, remote production, and AI-assisted analysis to help companies extract messaging, proof, and product insight directly from their customers.

Connect with Neil:

LinkedIn: Neil K. Carroll

Website: vidwheel.com

Episode Summary

After nearly 30 years in corporate communications, Ed Patterson didn’t just leave corporate—he left the country. He and his partner planned their move to Portugal, secured residency, and designed a new life where work no longer sits at the center. We cover what it really takes to prepare (financial, legal, lifestyle), what he’d do sooner, how he reframed success to “quality of my day,” and practical advice for anyone considering a similar shift—whether you move abroad or simply want more control at home.

Chapter markers

• 00:00 Intro: Why Ed left corporate and the U.S.

• 00:45 Ed’s background: PR/Comms, crisis, agency + in-house

• 03:00 The Portugal plan: residency, D7 visa, timelines, consultants

• 05:35 How they prepared: roles, finances, finish lines, advisor sign-off

• 10:50 Healthcare and costs: private insurance, day-to-day expenses

• 14:40 Redefining happiness: “quality of my day,” health, sleep, energy

• 20:13 Advice to 30- and 40-somethings: plan for when you want to—and when you have to

• 26:14 Do an inventory: skills, network, gaps, use corporate to upskill

• 30:11 Action over waiting: fractional, contracts, bridge income

• 33:06 The “adventure years” mindset and inviting questions

• 35:23 Close

Key takeaways

• Plan with intent: set a finish line, pressure-test with a financial advisor, and define roles at home.
• Consider geo-arbitrage: lower costs can pull your finish line forward by years.
• Optimize your day: sleep, movement, and mental space beat title-chasing.
• Treat corporate like your one client: extract skills, network, and education while you’re there.
• Build optionality: fractional work and short contracts can bridge income during transitions.
• Do the inventory: skills, network, marketable experiences, and gaps to close before you jump.
• Prepare for both scenarios: when you choose to leave—and if corporate chooses for you.
• Health matters: design a life you can actually enjoy.

Guest

Ed Patterson:

• LinkedIn: https://www.linkedin.com/in/edpatterson1/
• Instagram: https://www.instagram.com/twoguysinportugal

Callout quotes

• “We hit our finish line sooner because our costs dropped by a third to a half.”
• “I sleep better, eat better, and feel more creative. That was impossible when work ran my day.”
• “Plan for your choice—and for the day you may not have one.”

Note from Brett:

This Greatest Hits episode is one of the most shared conversations we’ve ever had — and for good reason. If you’re trying to land your first clients or grow your solo business, Bob’s Go-Giver principles are a masterclass in creating value, building trust, and turning relationships into revenue.

I wanted to bring this one back for our thousands of new listeners. There is so much value to be learned from Bob and a core to solopreneur success.

Listen for three big takeaways:

👉 How to define value vs. price and articulate your worth.

👉 How to make referrals your #1 growth engine.

👉 Why receiving is just as important as giving.

What You’ll Learn:

• The difference between price and value — and why focusing on value creates loyal clients.
• The Law of Compensation: your income equals how many people you serve × how well you serve them.
• Why authenticity and consistency inspire trust.
• How to stay open to receiving so opportunities can flow back your way.
• Simple frameworks for building a referral flywheel that compounds over time.

Links:

• Solo Health Collective: https://hbgsolo.com/
• Tom Morrissey LinkedIn: https://www.linkedin.com/in/tommorrisseyhbg/

What You’ll Learn

• Who qualifies & how it works: EIN required, brief medical history, plan in your business’s name (self-insured structure for solos).
• How it’s different: Not ACA and not a sharing ministry; three high-deductible options ($2.5K / $5K / $10K) with 100% coverage after the deductible and no annual/lifetime max.
• Network & Rx: Open network with MultiPlan/PHCS PPO; pharmacy via Pharos Rx; prior auth for big procedures.
• Costs & fit: Age-rated pricing—often competitive vs. ACA when you compare total cost + design—but not for everyone (medical questionnaire matters).
• Service that doesn’t stink: Human, concierge-style support (aka you can talk to a person).
• The road ahead: Optional “Solo-Plus” wellness track (full lab panels 2x/year) to drive better health and better underwriting; watch items like portable benefits and association health plans that could expand options for independents.

Timestamps

00:00 Welcome & why healthcare keeps people stuck

02:00 What Solo Health Collective is (and isn’t)

04:00 Tom’s background (Cigna → self-insured solutions for small employers → solos)

07:30 Why underwrite the business of one (EIN)

10:30 The cost problem (everywhere) & what drives premiums

15:00 Getting a quote in minutes; three plan designs; preventive care at 100%

18:45 Networks (MultiPlan/PHCS), open access, prior auth for big bills

21:00 White-glove support & Trustpilot traction

22:45 Who it’s not for (questionnaire fails; ACA may be better)

24:30 Simplicity: deductible = out-of-pocket; families cap at 2x deductible

25:40 Future: biomarkers program, better health → better rates

30:30 Policy watch: portable benefits & association health plans

34:30 Final advice: know all your options; compare total cost & design

About Our Guest

Tom Morrissey is a benefits industry veteran (40+ years) and co-builder of Solo Health Collective, a national health plan purpose-built for self-employed business owners with no W-2 employees. Previously with Cigna serving mid-market and national accounts, Tom now focuses on accessible, concierge-level benefits for one-person companies.

Disclaimer

This episode is for educational purposes only and is not insurance, legal, or financial advice. Compare options (ACA, off-exchange, group, and Solo Health Collective) and choose what fits your situation.

In this episode, Brett sits down with Jenni Gritters, author of The Sustainable Solopreneur and coach to creatives, consultants, and coaches who want to build profitable, flexible, and fulfilling solo businesses.

Jenni shares her journey from The New York Times to building a six-figure business working just 25 hours a week. Together, Brett and Jenni unpack what sustainability really means—financially, mentally, and emotionally—for Gen Xers who’ve left corporate (or are ready to).

They dive into:

✅ The “three-to-four-year wall” most solopreneurs hit—and how to move past it

✅ Building multiple revenue streams without chaos

✅ Shifting from survival mode to intentional growth

✅ Why sharing your numbers builds trust (and confidence)

✅ How to measure success beyond money—using purpose, time, and happiness

If you’ve escaped corporate or are thinking about it, this conversation is your roadmap for building a business—and a life—you actually want to sustain.

Connect with Jenni Gritters

📘 The Sustainable Solopreneur

🌐 jennigritters.com

💌 Newsletter: The Sustainable Solopreneur

Connect with Brett Trainor

🎧 Subscribe to The Corporate Escapee Podcast

📩 Download the FREE Escapee Starter Kit

In this episode, I’m joined by Michael Himmelfarb, one of the original corporate escapees, to talk about why the real opportunity with AI isn’t automation…it’s augmentation.

Michael shares how he rebuilt his consulting business by combining AI efficiency with human judgment, creativity, and experience — proving that the GenX advantage lies in knowing how to apply wisdom to new tools.

You’ll learn:

• How to blend AI with your experience to create faster, smarter offers
• Why augmentation beats automation for consultants, advisors, and fractionals
• How to sell outcomes, not titles — and why buyers care more about value than ever
• Why your corporate scars, empathy, and critical thinking are your new superpowers

If you’re a GenX pro still in corporate (or newly escaped), this conversation will show you how to use AI to amplify your expertise — not replace it.

Guest

Michael Himmelfarb — Pricing & product marketing strategist helping companies modernize pricing/packaging with AI-augmented consulting. Connect on LinkedIn and mention this episode for his 48-hour sprint details.

LinkedIn: https://www.linkedin.com/in/michaelhimmelfarb/

Resources mentioned

• Anthropic’s “automation vs. augmentation” idea (discussion)

• Shout-out: Naveen Aggarwal (technical enablement/automation support)

For GenX Escapees

• Grab the Escapee Starter Kit: https://stan.store/thecorporateescapee 
• Join Escapee Collective Plus: https://escapee-collective.circle.so/checkout/escapee-plus-subscriptions 

Chapters

• 00:00 Welcome back, OG Escapee + today’s focus

• 01:29 From fractional CMO to pricing & packaging specialization

• 03:53 The buyer shift: clarity, speed, and specific problems

• 04:22 The 20/80 idea: what humans do that AI can’t

• 07:40 Automation vs. augmentation (and why it matters)

• 10:33 Hybrid delivery: standardized outputs + human judgment

• 12:25 Human superpowers: creativity, prediction, empathy

• 14:09 Beyond pricing: applying the model across functions

• 15:45 Productized sprints → recurring revenue possibilities

• 17:23 Big-firm disruption and the GenX advantage

• 19:33 Learning curves, iteration, and avoiding “prompt pack” hype

• 26:13 Focus, trade-offs, and building a simple offer

• 30:28 Shout-outs & resources + workshop idea

• 31:30 Michael’s ask + how to connect

If this episode hit home

Share it with a fellow GenX pro, leave a quick review, and DM Brett if you want the link to the free Starter Kit PDF or details on Michael’s sprint.

In this solo “CliffsNotes” episode, Brett breaks down how to actually make money from your corporate experience — not theory, not startup fantasy — just 17 real ways GenXers are doing it (plus 2 bonus options if you’ve got some capital to invest).

Whether you’re still in corporate wondering if there’s a way out, or already on the outside trying to replace your income, this episode is the playbook. From fractional and advisory work to user-generated content, workshops, and buying a small business — Brett shares what’s working, what he’s tried himself, and what might fit your life right now.

You’ll hear:

• Why your experience is more valuable outside of corporate than inside

• 17 proven ways (and 2 bonus paths) to monetize what you already know

• How GenXers are replacing their corporate income in ~25 hours a week

• The difference between consulting, fractional, advisory, and coaching

• Why “monthly service packages” might be the fastest on-ramp for freedom

• Real examples from Brett’s own journey — what worked and what didn’t

• How to future-proof your income before corporate “quits” on you

This one’s packed with ideas you can start exploring right now — no fancy website, no new degree, and definitely no corporate BS.

Mentioned paths include:

Solo Consulting • Fractional Leadership • Interim Roles • Advisory • Coaching • Business Development & Affiliate Deals • Services / Subscriptions • Paid Communities • Sponsorships • Influencer & Content Partnerships • Workshops • Speaking • User-Generated Content (UGC) • E-Commerce • Tech-Enabled Services • Plus: Buying a Business & Franchises (the two “bonus” options)

If this hit home, follow the show so you don’t miss the next “CliffsNotes” drop.

👉 Want help figuring out your best path out of corporate?

Join the Escapee Collective for $20/month (locked for life if you join before December) and connect with other GenXers building freedom on their own terms.

🔗 Links in the notes:

• Download the free Escapee Starter Kit – https://stan.store/thecorporateescapee
• Join the Escapee Collective ($20/mo for life before Dec): https://escapee-collective.circle.so/checkout/escapee-plus-subscriptions 
• Connect with Brett on LinkedIn: https://www.linkedin.com/in/bretttrainor/
• Email: bt@bretttrainor.com

In this conversation, Brett and Paul explore how AI, automation, and virtual assistants can help GenX escapees scale their businesses without hiring full-time employees. Paul also explains how he’s helping medical professionals escape the bureaucracy of healthcare and build profitable, flexible practices in functional medicine.

They cover why every solo business owner eventually pays an “Ignorance Tax,” how to turn that into an automation advantage, and why building your digital backbone early—CRM, SMS, AI follow-ups—can save years of frustration. Paul also shares a powerful “found money” idea: adding an ADA accessibility widget to your site that qualifies you for a $5,000 federal tax credit every year.

What You’ll Learn:

• The Ignorance Tax: when to stop DIY-ing and pay for speed and expertise

• The tech stack every solo business needs to scale (CRM, SMS, email, AI)

• How to delegate effectively and build your first small remote team

• Lessons from doctors escaping into functional medicine and how that model applies to corporate escapees

• How to find “found money” opportunities like the ADA tax credit that deliver instant ROI

Key Moments:

00:00 – Welcome back and recap of Paul’s first appearance

02:00 – Why medical professionals are escaping corporate medicine

09:00 – The Ignorance Tax and when to hire help

10:30 – The best automation and CRM tools for solos

20:00 – ADA tax credit: how it works and why it matters

28:00 – How small, AI-enabled teams are outpacing big companies

35:00 – The mindset shift from worker bee to queen bee

39:00 – Continued learning, avoiding the comfort trap, and staying curious

41:00 – Where to connect with Paul and learn more

Resources Mentioned:

• Paul Durelli – Digital Kahuna: www.digitalkahuna.com

• CRM Tool – Go High Level

• Book – “Pro Voice” by JT O’Donnell

Connect with Paul:

Visit www.digitalkahuna.com for courses, automation services, and details on the ADA $5,000 tax credit offer.

We dig into choice vs. circumstance, how to reframe fear and uncertainty, and simple steps GenXers can take while still in corporate. No dogma required—just a better operating system for work and life.

You’ll learn

• What a “Life Quest” is and how to spot yours

• How to move from reaction and fear to sovereignty and action

• A 30–60 day Next-Chapter Script exercise to regain control

• Why love-over-fear is a leadership OS (not a sermon)

• First small steps for still-in-corporate escapees

Timestamps

00:00 – Why this convo is different

01:20 – Lisa’s corporate path → calling

05:40 – Awakening without the woo

10:40 – Choice vs. reaction in corporate (and life)

12:40 – Reframing uncertainty & fear

16:10 – What corporate gives you—and when it plateaus

20:25 – Purpose, practically: defining mission without dogma

26:50 – Starter steps if you’re stuck (clarity, script, small bets)

30:10 – Why Lisa’s book is free + how to use it

35:10 – Frameworks beat retreats (avoid meandering)

36:45 – Wrap + where to connect

Links & resources

• Free book: Life Quest: Your Role in Saving the World: https://lisapetrilli.com/

• Connect with Lisa: https://www.linkedin.com/in/lisapetrilli/

About Lisa

Lisa Petrilli is the founder/CEO of Higher Conscious Leadership and a former corporate exec (Medline, Baxter). She helps leaders move from mind/body mastery to soul-level purpose and practical action.

CTA (one small step)

Download the free book, then spend 10 minutes today writing your 30-day script. Prompt: “If nothing at work changed, how would I live the next 30 days differently?”

In this episode, he and Brett dig into how GenX escapees can win clients by going local-first and relationship-heavy, not enterprise-style transactional.

You’ll Learn

💡 How to build a referral engine from scratch:

→ Daily LinkedIn connects with a simple, honest message

→ Wait 24 hours

→ Invite to a virtual coffee

→ Leave every chat with 2–3 new intros

💡 Why owner conversations are precious—and how to uncover real problems instead of pitching surface ones.

💡 How to package your offer with paid discovery + 90-day sprints instead of scary year-long scopes.

💡 Why going local first builds faster trust (and how that expands nationally).

💡 How adding exit-planning expertise creates credibility and future opportunities.

Guest

Robert Lock — Founder, Buffalo Mountain Sales Strategies | Advisor with Sales Acceleration | Based in Denver, CO

Connect on LinkedIn: https://www.linkedin.com/in/lockrobert/

Keywords

GenX • Corporate Escape • Solo Consulting • Fractional Leadership • SMB Sales • Discovery Calls • Networking • Sales Acceleration • Denver

• A ticket waitlist of more than 3 million people

• Stadiums of 70–80,000 fans packed to see Banana Ball

• 17 Major League Baseball parks sold out on their 2025 World Tour

This conversation captures Jesse’s philosophy before the explosion—and it’s more relevant than ever for GenX escapees and founders building solo businesses. His blueprint proves you don’t need to be the biggest, you need to be the only.

In this episode:

• Jesse’s “ONLY” framework for standing out (Own the problem, Noise, Love, Why)

• Why customers are transactional but fans never leave

• How small first/last impression touches create “happy tears”

• The 5 E’s of experience: Eliminate, Entertain, Experiment, Engage, Empower

• Why constraints drive creativity (and why experiments beat iterations)

• The Visionary + Integrator combo every founder needs

For Escapees:

A great example of what following your dreams can lead to. Also, great insights for building a solo business.

If you’re landing your first client or building a lifestyle business, Jesse’s insights map perfectly: different is better than better. Create fans, not customers—and let them do your marketing for you.

Resources

• Jesse Cole LinkedIn: https://www.linkedin.com/in/yellowtuxjesse/

• Books: Fans First & Find Your Yellow Tux

I like to connect the dots and showcase what's possible if we break out of our comfort zones

🔑 In This Episode:

• Why Conrad left a full football scholarship (and $250K in value) at Kansas to find his true path
• How he walked on to Iowa State’s Top 25 basketball program after not playing for 3 years
• His role as the team’s “Chief Energy Officer” and how he brought discipline and heart into everything he did
• How struggle, loneliness, and discomfort became the fuel for transformation
• The importance of self-awareness, emotional honesty, and earning your identity
• Why he’s building a speaking career focused on pouring into others—and how that fills him with purpose
• How he structures his solo life post-athletics and why discipline still anchors him

✨ Why This Episode Matters for GenXers:

• If you’ve been telling yourself it’s too late to start over… listen to this episode.
• If you’ve been waiting for the “right time” to make a move… listen to this episode.
• If you’ve been going through the motions… this is your wake-up call. 🫵

Conrad may be GenZ—but his mindset, energy, and willingness to act despite fear is a blueprint for anyone ready to take back control.

Brett’s Take:

“This episode hit me. Conrad’s honesty, discipline, and self-awareness are things most of us spend decades trying to develop. But more than that, he took action. He walked away from safety and toward purpose. GenXers—we can learn a lot from that.”

🔗 Connect with Conrad:

• LinkedIn: https://www.linkedin.com/in/conradhawley

• Just Google him—he’s easy to find and open to speaking engagements and collaborations.

Key Takeaways

• GenX Advantage: We’ve lived analog → digital → internet → mobile. We know how to train people—now we train AI. We also know when outputs are “off.”
• AI as Fractional Workforce: Treat AI like your on-demand researcher, analyst, designer, scheduler, and SDR. One subscription, many “roles.”
• Start with Singles: Stop chasing six-figure whales out of the gate. Package $1–5K/month services that solve one need deeply, repeat it across clients.
• Outcome > Hours: Price the result (clean CRM, personalized outreach engine, faster proposals), not your time. AI compresses hours into minutes—that’s the point.
• Productize the Process: Turn your workflow into a mini system: inputs → AI-assisted steps → valuable output. Reuse 80%, customize 20%.
• Risk Wins Deals: Month-to-month + clear ROI beats open-ended fractional promises for most SMBs.

Practical Use Cases We Cover

• Lead gen & personalized outreach at scale

• CRM cleanup & contact enrichment

• Proposal/slide creation (e.g., Gamma)

• Research & meeting prep “briefings”

• Contract review & red-flag summaries

• Agents & light automations (only after nailing the manual workflow)

Simple Monetization Paths (Examples)

• $2–5K/mo: “Done-for-you” outbound engine (200 targeted emails, replies routed, CRM updated).
• $1–3K flat: CRM cleanup + enrichment + basic dashboard.
• $1–2K/mo: Founder research briefs + talk tracks before key meetings.
• $3–8K setup + $1–3K/mo: Build a lightweight, repeatable micro-SaaS/workflow (pricing, content kits, hiring screens) for a niche.

Timestamps

• 00:00 Intro & why AI is a GenX superpower

• 03:30 From big-corp AI to solo/SMB impact

• 06:10 Training people vs. training AI (and knowing “good”)

• 11:20 AI as your fractional team: practical tools & roles

• 16:45 Thought partner use case (Brett’s real examples)

• 23:30 Singles over home runs: structure simple wins

• 29:45 Value pricing when AI compresses your time

• 34:20 Risk, ROI, and easy “yes” offers for SMBs

• 38:45 Partnering to productize (stack skills → stack revenue)

• 42:50 Action plan & where to find Naveen

Memorable Lines

• “AI is the great equalizer—your fractional workforce in one subscription.”

• “Don’t sell AI—sell a solved problem that AI helps deliver.”

• “GenX knows what ‘good’ looks like. That’s the edge 20-somethings can’t fake.”

Resources Mentioned

• Explained Consulting: explained.consulting

• Gamma for slide/proposal generation

If you’ve ever asked yourself, “How would I actually make money if I left corporate?” this episode is for you.

Lee Ann and I break down practical, low-risk ways GenXers can start monetizing today—without swinging for six-figure fences or waiting years to replace a corporate paycheck.

In this episode, you’ll learn:

• How User-Generated Content (UGC) works and why it’s perfect for GenXers who don’t want to be influencers.
• The new inventory-free e-commerce model that lets you launch products without warehouses or Amazon risk.
• Why the Connector Model (introductions + network leverage) is a hidden path to retainer + commission income.
• How to get paid for hiring advisory—helping SMBs make better hires using your experience.
• Why small, repeatable service retainers often add up faster than chasing one big consulting deal.
• The mindset shift from swinging for home runs to stacking singles for steady cash flow.

Enjoy and let us know what you think!

Enter David Ackert—author of The Short List and winner of the 2025 Non-Fiction Book Award. David has spent 20+ years helping professionals grow their books of business and has distilled his research into a simple, proven framework that removes the guesswork from networking.

In this episode, David shares how to replace random outreach with a focused, confidence-building system that actually drives results.

What You’ll Learn:

• Why a bloated network isn’t useful—and how to focus on the 9–35 relationships that matter most
• The three categories every escapee needs: prospects, clients, and connectors
• How to re-engage dormant ties for new opportunities
• The “14 interactions” rule and why most people quit too soon
• Why doing structured free work can accelerate your first paying clients
• How GenXers’ natural problem-solving and “be helpful” mindset is a superpower in building trust
• Why confidence isn’t faked—it grows naturally from following a consistent system

About David Ackert

David is the President of Ackert Inc., creator of the PipelinePlus Tracker app, and author of The Short List. He has dedicated his career to helping professionals simplify business development through intentional, value-driven relationships.

👉 Connect with David:

• Website: pipelineplus.com

• LinkedIn: David Ackert

👉 Resources:

• Get your copy of The Short List wherever books are sold

What does “fractional” really mean—and is it the right next step after corporate?

In this episode, I sit down with Karina Mikhli, founder of Fractionals United, Fractional COO, and COO for the Fractional Leadership Alliance. She breaks down what fractional leadership is (and isn’t), how to price and structure your work, and why networking—not job boards—drives real opportunities.

We cover:

• The difference between fractional vs. consulting vs. interim

• Karina’s 3-2-1 ops model for structuring engagements

• How to avoid the hourly trap and sell on outcomes

• Red flags, best practices, and when agencies might make sense

• Why SMBs are the sweet spot (and when it’s too early/too big for fractional)

📌 Links & Resources

• Connect with Karina: linkedin.com/in/karinamikhli

• Join the community: FractionalsUnited.com

• Fractional definitions: fractionaldefine.com

• Free Escapee Starter Kit: Download here 

🎙️ Subscribe to The Corporate Escapee Podcast for more GenX stories, tools, and strategies to help you find your path to freedom.

In this episode, I sit down with Tom Freedman, a lifelong entrepreneur who has built six businesses and now helps solopreneurs and small business owners design simple, effective growth strategies centered around relationships.

We dive into:

• Why most escapees waste time on “shiny” strategies that don’t move the needle

• The Three-Headed God of Growth—marketing, business development, and sales—and how solos should prioritize them

• Tom’s SAM framework (Solution, Audience, Message) and how it fuels growth

• The 4 Cs of messaging: Clear, Concise, Compelling, and Consistent

• How to handle the six questions you’ll face on every discovery call

• Pricing strategies that balance affordability for clients with sustainability for you

• Why clarity and consistency in your message is the #1 growth driver

Tom doesn’t just share theory—he lays out practical steps you can apply immediately to land clients faster, refine your message, and build a business you actually want to run.

And yes, we already teed up Part 2—where Tom will come back to break down how to consistently get in front of the right people.

Connect with Tom Freedman:

• 🔗 LinkedIn: Tom Freedman

This episode is a two-for-one: inspiration for escaping corporate and practical fitness guidance for living longer, stronger, and on your own terms.

What happens when you realize corporate life just isn’t for you—before it consumes decades of your career? Greg Bogdanski found out early. After stints in investment banking and consumer goods, Greg walked away to follow his lifelong passion for health and fitness. Today, he runs a growing training facility in Tennessee, helping athletes and adults build strength, resilience, and confidence.

In this conversation, Greg shares the lessons he learned from leaving corporate early, the challenges of opening a gym from scratch, and how fitness principles apply to GenX escapees looking for longevity and freedom.

We discuss:

• Why Greg knew corporate wasn’t his long-term path

• How he turned a side passion into a business—starting with training kids in a park

• The role of experimentation and iteration when launching something new

• Marketing strategies that are working for small gyms today (Instagram, Facebook, email)

• The importance of play, movement, and mental resilience for kids (and adults)

• Fitness and longevity tips for GenXers:

• Why walking is the most underrated exercise

• How to structure a simple 3-day strength training plan

• The 80/20 approach to cardio and nutrition

• Why building a plan—whether in business or fitness—is the key to freedom

Connect with Greg:

• Instagram: https://www.instagram.com/greg_bogdanski_iii/

• https://www.instagram.com/peak_performancetraining_tn/ 

Today, Thea runs a portfolio career that blends teaching, coaching, facilitation, and consulting. She’s proof that your decades of experience are not only valuable but highly transferable into meaningful and fulfilling work.

In this episode, we cover:

• Why your corporate identity can be the hardest thing to leave behind

• How to intentionally build an external network after decades in one company

• The path from executive leadership to adjunct professor (and why more escapees should consider it)

• The real value of coaching—for both yourself and your clients

• Practical advice for preparing mentally and emotionally for a corporate exit

• Why focusing on values and fulfillment is more powerful than chasing a “perfect” plan

If you’re curious about life after corporate, in the middle of transition, or already building your next chapter, Thea’s story shows that fulfillment and freedom are possible—if you’re willing to step into the unknown.

Resources & Links:

• Website: theawatkinsconsulting.com

• LinkedIn: Thea Watkins

In this episode, I sit down with Joy Levin, market research consultant turned retirement coach, who helps Gen X professionals design their encore years with purpose, connection, and freedom.

We dive into:

• Why retirement is no longer a five-year chapter but a 30-year journey—and what that means for planning.
• How our latchkey kid upbringing shaped Gen X resilience, adaptability, and desire for freedom.
• The social side of retirement—why isolation is one of the biggest post-corporate risks and how to avoid it.
• Common mistakes people make when transitioning out of corporate life.
• How to create your own “portfolio life” built on purpose, flexibility, and joy.
• Why couples need to plan their next chapter together—before one person books the world trip and the other says, “But what about the grandkids?”

Whether you’re years away from leaving corporate or already in your next chapter, Joy’s insights will help you think bigger, plan smarter, and make the most of the decades ahead.

Connect with Joy Levin:

• LinkedIn: Joy Levin

• Website: Gen X Exec Encore

Think UGC (User Generated Content) is only for 20-somethings? Think again.

In this episode, I’m joined by Megan Collier—UGC creator, coach, and champion for Gen Xers and Boomers who want to turn their creativity into a revenue stream. Megan shares how she went from scrolling TikTok with just 200 followers to replacing her six-figure corporate income in just 14 months.

We break down exactly what UGC is, why brands want creators over traditional actors, and how YOU can get started—no big following required. If you’ve ever wondered whether you could make money creating content from home (without becoming an influencer), this conversation will open your eyes to what’s possible.

What You’ll Learn in This Episode:

• What UGC is (and isn’t) — and why brands are spending big on it

• How Megan replaced her six-figure corporate income with UGC in 14 months

• Why Gen Xers and Boomers are in high demand in this space

• How to build a simple portfolio (even with zero experience)

• Where to find your first UGC clients

• The right way to pitch brands so you stand out

• Pricing tips, contracts, and the AI “likeness” clause you must watch for

Whether you want a creative outlet, extra cash, or a full-time business, UGC could be your next big opportunity.

Connect with Megan:

• TikTok & Instagram: @megan_ugc

• Ultimate UGC Course: Learn More Here

Brett shares:

• His journey from 25 years in corporate to solo consulting and fractional work

• Why GenX is waking up to the reality that corporate won’t take care of them

• How he found his first customers (and how you can too)

• The rise of solo businesses—and why GenX is perfectly positioned to thrive

• A powerful mindset shift: It’s not a tightrope 75 feet off the ground… it’s just 16 inches

• The BAM Framework: Belief. Action. Momentum.

• And why chasing time and experiences is the new chasing titles

Whether you’re still in corporate, recently laid off, or already solo, this episode will get you fired up to take action—and find your path to freedom.

Connect with John Browning:

🔗 Website: https://www.guardianrockwealth.com

🎙️ Podcast: Building Your Life Podcast

📧 Email: info@guardianrockwealth.com

Resources Mentioned:

• Take the GBL Happiness Scorecard: Get Busy Living Quiz

• Join Escapee Plus for $20/month: Join Here

• Follow Brett: Linktree

If part one was about why we escape, this one is about how to do it—mentally, emotionally, and tactically.

We cover:

• Why grief is a part of every transition (yes, even the good ones)

• How to rediscover your identity after decades in corporate

• The key mindset shift GenXers must make to take action before it’s too late

• A practical coaching framework for reclaiming your life

• The power of “micro experiments” and how to take action before you’re ready

• Why curiosity isn’t a personality trait—it’s a muscle you can rebuild

• How to perform your way into a more fulfilling future

Shelley’s unique approach combines compassion with clarity—and if you’ve been stuck in analysis paralysis, this episode is your permission slip to move.

🎁 BONUS: Shelley is offering 10 FREE discovery calls to podcast listeners. DM her on LinkedIn to claim one: Shelley’s LinkedIn

⸻

🔗 Links & Resources:

• Shelley’s Website: shelleymcintyre.com

• Shelley on LinkedIn: linkedin.com/in/shelley-mcintyre

• Download the Escapee Starter Kit: bit.ly/escapee-starterkit

• Join the Escapee Collective Plus: escapee-collective.circle.so

We talk about:

• The “fork in the road” moment that launched his corporate escape

• Why solopreneurship gave him a taste of freedom he couldn’t un-taste

• The mindset shift from resume-building to brand-building

• How to optimize your LinkedIn profile for connection—not just credibility

• His “Lurker Strategy” that turns profile views into potential clients

• Why FOPO (Fear of Other People’s Opinions) is real—and how to beat it

• Why the 1:1:1 model (1 Problem, 1 Person, 1 Offer) works best when you’re starting

If you’re on the fence about escaping corporate—or building something on the side—this episode is packed with real talk and proven tactics.

Links Mentioned:

• Joe’s LinkedIn: https://www.linkedin.com/in/joemckay/

• Solo Success School Playbook: joemckay.info

• Join the Escapee Collective: https://escapee-collective.circle.so

Paul Shirley returns for his third appearance on the show—and this time, we go deep. We’re talking focus, structure, guilt, failure, personal infrastructure, and why GenX escapees need systems more than strategies.

If you’ve ever felt like:

• You “should be able to do more” but can’t quite get there…

• You’ve got time now, but not the energy or structure to use it…

• You miss having a rhythm but hate the idea of being back in a box…

Then this episode is your reset.

What we cover:

• How Paul’s focus system helped me become 100x more effective

• Why 15 minutes of deep work beats 2 hours of chaos

• The science (and myth) behind your tired brain

• Guilt, failure, and why most productivity advice is toxic

• How rituals become your “Turbo button” for meaningful work

• The connection between food, flow, and freedom

• How to plan your days so you don’t burn out—or break down

This one isn’t about getting more done. It’s about getting the right things done—and feeling good doing it.

⸻

📍 Denver Escapees — Listen Up:

If you’re anywhere near Denver, go visit The Process—Paul’s workspace for focused humans. Not a coworking space. Not a cafe. This is structured productivity, in community. Absolute game changer.

⸻

📚 Paul’s Books:

• The Art of Focused Work (2025) – A must-read manual for modern cognitive athletes

• The Process Is the Product (2020) – The original that started it all

⸻

Connect with Paul:

• theprocess.work

• Instagram @theprocesswork

⸻

🎧 Hosted by Brett Trainor

Helping GenX Escape Corporate and Get Busy Living

• Newsletter + Free Starter Kit → linktr.ee/bretttrainor

• Join The Escapee Collective →https://escapee-collective.circle.so/checkout/escapee-plus-subscriptions 

In this Cliff Notes solo episode, Brett breaks down “The Salary Gap Illusion”—why so many GenXers stay stuck in jobs they’ve outgrown, and how to start building your bridge to freedom today.

🎯 In this episode:

• Why the fear of replacing your salary keeps you stuck

• The real risk of staying in corporate

• The 3 post-corporate paths: Go Big, Replace Income with Time, or Lifestyle First

• Why you don’t have to pick just one (and how Brett moved between all three)

• 5 steps to get started before you quit your job

• The BAM framework: Belief, Action, Momentum

📥 Mentioned in this episode:

• Free Escapee Starter Kit

• Join The Escapee Collective – Founders Rate Ends Soon

🎧 Whether you’re still in corporate or already on the escape path, this episode gives you a clear, simple starting point—and the mindset shift you need to take the next step.

What You’ll Learn:

• Why Tonya left a corporate role in frustration over outdated practices

• How her husband gave her the nudge to take the leap

• What she learned from cold calling, local networking, and starting with community

• The critical PR advice solo business owners need (especially GenX escapees!)

• How personal storytelling and vulnerability are your greatest marketing tools

• Why community-driven platforms like Substack are the new PR powerhouses

Key Quotes:

“Listen to hear, not to respond. That’s the foundation of all good PR.”

“Your personal brand will attract the right customers—and repel the wrong ones.”

“Everyone has a story. But not everyone is willing to be vulnerable enough to share it.”

Resources Mentioned:

• Sand & Shores – Tonya’s PR & communications agency

• CTRL the Narrative – Tonya’s Substack community

• Connect with Tonya on LinkedIn

• Ray McKenzie’s past episodes: [Oct 2021] & [Oct 2024]

If you’re ready to get comfortable telling your story and positioning yourself for solo success, this episode is a must-listen. And don’t forget—if you’re looking to join a supportive community of fellow GenX escapees, check out The Escapee Collective.

In this candid conversation, Shelley shares her journey of transformation, from leading corporate strategy to coaching GenXers who feel stuck, burned out, and unsure of what’s next. Brett and Shelley talk about grief, imposter syndrome (or why we need to stop calling it that), purpose as a moving target, and the creative rediscovery that often happens post-corporate.

This episode is a must-listen for any GenXer wondering if they’re alone in feeling “done” with corporate life—and what the other side might look like.

What We Cover:

• Shelley’s surprising path from tech to grief coaching to GenX transition work

• Why grief is at the heart of every major life and work change

• The hidden cost of staying in corporate too long

• How to recognize your “hell yes” moments (and why they matter)

• Why imposter syndrome might just be learning in disguise

• Why purpose isn’t a prerequisite—it’s a result of action

• Creativity as a gateway to rediscovery

• What Shelley listens for when helping people “deprogram” their corporate identity

Quotes Worth Sharing:

“All knowledge is rumor until it is in the bones.” – Shelley

“We don’t pathologize a kid learning math…so why do we call it imposter syndrome when we’re learning something new as adults?” – Shelley

“Purpose is a trailing indicator—it’s not something you find on a worksheet.” – Shelley

“You don’t need to pick one path out of corporate. There are many. Just start walking.” – Brett

Connect with Shelley:

🌐 ShelleyMcIntyre.com

🔗 Follow Shelley on LinkedIn

More Free Resources:

🎒 Grab the Escapee Starter Kit

👥 Join the Escapee Collective

🎧 Follow the podcast for more inspiring escapee stories and expert insights

This episode goes deep—and for good reason. Eric Collett didn’t just escape burnout and corporate stress. He rebuilt his life around brain health, longevity, and optimal performance—and now helps thousands do the same.

This two-part-in-one episode blends Eric’s escapee origin story (and the moment he realized he couldn’t go back) with a practical brain health masterclass for GenX escapees looking to stay sharp, focused, and fired up.

Eric’s mission? Save the next million brains.

🧬 BONUS FOR LISTENERS:

Get 30 days of free access to Eric’s A Mind For All Seasons Membership Platform

👉 Visit: amindforallseasons.com

Use code: ESCAPEE at checkout

🎧 What You’ll Hear in This Episode:

Together, they dive into:

• Eric’s escapee journey from burnout, stress, and “golden handcuffs” to full autonomy

• The moment he knew he had to quit—and how his wife’s belief unlocked everything

• The power of partnership and how saying “yes” (and even hearing “no”) opened doors

• Building a business around brain health—and how it’s helping thousands today

• Why your brain is the most important asset as a solo business owner

Eric also shares the B.E.D.D.S.S. Framework for optimizing your brain:

• Brain Training (and why Sudoku doesn’t count)

• Exercise (cardio + strength = brain fuel)

• Diet (cut the sugar and ultra-processed foods)

• Dental Health (yep—this might blow your mind)

• Sleep (your overnight brain cleaning crew)

• Stress Management (plus why you should schedule time to worry)

Whether you’re still in corporate, recently escaped, or want to stay sharp as you build your post-corporate life, this episode delivers the mindset shift and science-backed tips you didn’t know you needed.

🔗 Connect with Eric:

• Website: amindforallseasons.com

• LinkedIn: Eric Collett

👋 Like this episode?

Share it with an escapee who needs to hear it—or leave us a review so more GenXers can Get Busy Living.

In this episode, I’m joined by organizational psychologist Dr. Magda du Preez to talk about the hidden skill that separates stuck escapees from the ones who are truly living. We dig into why decisions get harder after corporate, how emotions throw us off track, and the four key biases that sabotage even the smartest solo operators.

This one’s about reclaiming your power to choose—and learning how to do it better, faster, and with way more confidence. Because out here, your next decision might just be the one that changes everything.

We cover:

• Why decision-making feels harder after corporate—and how to fix that

• The four key biases that derail smart people (and how to navigate them)

• How emotions like frustration, fear, and excitement secretly influence your choices

• The difference between accurate confidence and just being loud

• Why thinking clearly is your new competitive advantage in the age of AI

• A decision-making tool built just for escapees and solo business owners

• How to identify which decisions really matter—and which ones don’t

🔗 Learn more about Magda’s work: https://getsense.net 

📍 Connect with her on LinkedIn: https://www.linkedin.com/in/magda-du-preez-phd-932191 

In this quick-hit episode, Brett breaks down the 4-step process every GenXer needs to understand to start making money right now using just their corporate experience—no reinvention, no certification, no fluff.

If you’ve ever thought, “I want out… but how do I actually replace my income?”—this is your roadmap.

You’ll learn:

✅ Why starting with the problem you solve is the key

✅ 5 business models escapees use to monetize their skills

✅ A simple formula to clarify what you do and who you help

✅ How to test your offer without selling (and build momentum fast)

🎯 Action Challenge:

Write down 3 problems you’ve solved in your corporate career, pick a business model that fits your style, and reach out to 3 people in your network to test your messaging. No selling—just start the convo.

📥 Grab the FREE Escapee Starter Kit

This episode is based on one section of the full kit—get worksheets, frameworks, and the full 30-day roadmap to land your first customer:

👉 https://bit.ly/41CqjRw

👥 Join Escapee Plus

When you’re ready to go further, Escapee Plus is where strategy meets support. Weekly sessions, expert help, real feedback, and a network of fellow GenX escapees. Just $20/month.

👉 Join here

More Cliff Notes episodes are on the way—subscribe and follow for bite-sized breakthroughs to help you Get Busy Living. 💥

We discuss:

✅ The moment I knew I was done with corporate for good

✅ Why finding your first client is easier than landing your next job

✅ How to structure your day as a solo entrepreneur (without guilt)

✅ The hidden inefficiencies of corporate—and how small businesses are leveraging fractional and consulting talent

✅ Why GenXers have all the skills they need to go solo (even if they don’t believe it yet)

If you enjoy this discussion, I highly recommend checking out Maker-Manager Money—Kyle has some great conversations with entrepreneurs and business owners.

🎧 Listen to Kyle’s podcast here: Maker-Manager Money

Chapters

00:00 The Journey from Corporate to Freedom

02:52 Finding Balance and Managing Time

05:54 Health and Wellness in Entrepreneurship

08:49 Redefining Success Beyond Money

12:07 The Shift to Small Business Opportunities

14:59 The Power of Networking and Finding Clients

18:02 Building the Corporate Escapee Community

21:12 Navigating the Entrepreneurial Landscape

23:56 Embracing Change and Experimentation

29:50 Surprising Insights from the Community

32:01 The Journey of Corporate Escapees

35:02 Building a Supportive Community

38:27 Networking and Collaboration in Business

40:08 The Corporate Escapee Podcast

41:07 Personal Reflections and Lessons Learned

49:14 The Freedom and Challenges of Entrepreneurship

Matt walks us through his transition from a long corporate career in software partnerships to consulting, fractional work, and eventually launching his own digital twin and simulation business. He explains how he leveraged his high-value network to land his first clients, why fixed-price vs. hourly contracts matter, and how he structures his business today—with a team of experienced contractors running projects instead of full-time employees.

Throughout the conversation, Matt and Brett dig into the mindset shift required to go solo, the importance of lifelong learning, and why corporate escapees often undervalue their expertise when pricing their services. They also discuss how solo business models are evolving into ecosystems of independent professionals collaborating without the constraints of traditional employment.

If you’re considering your own escape, Matt’s story is a testament to how building relationships, embracing flexibility, and continually learning can create a sustainable and fulfilling post-corporate career.

🎧 Listen in to learn:

✅ Why your high-value network is your greatest asset when escaping corporate

✅ How Matt structured his business with independent contractors instead of full-time hires

✅ The biggest pricing mistake new escapees make (and how to avoid it)

✅ Why the future of work is shifting toward independent ecosystems

Connect with Matt:

Find him on LinkedIn: https://www.linkedin.com/in/hobsonrohrer/ or visit Roar Simulation to learn more about his work.

Takeaways

• Building a high-value network is crucial for success.
• It's important to coordinate career transitions with your partner.
• Having a plan for leaving corporate can save time and stress.
• Innovations in startups can lead to rapid growth and creativity.
• Networking at trade shows can significantly expand your connections.
• Transitioning to independence requires leveraging existing relationships.
• Mentorship is valuable at any stage of your career.
• Understanding your business model is key to success.
• Digital twins are the future of simulation in logistics.
• Embrace the freedom that comes with being your own boss. Running what-if scenarios provides insights and troubleshooting capabilities.
• A flexible business structure can accommodate various projects and partnerships.
• Understanding team members' values is crucial for work-life balance.
• High talent density leads to better problem anticipation and solutions.
• Experience allows for higher pricing strategies in consulting.
• Fixed price contracts can deliver high value but require careful bidding.
• Lifelong learning is essential for adapting to new challenges.
• Planning for a longer career involves thinking in smaller chunks.
• Teaching and community engagement are becoming important for escapees.
• Remote work allows for flexibility and maintaining productivity.

Chapters

00:00 From Corporate to Freedom: Matt's Journey

03:02 Navigating Corporate Life: Lessons Learned

06:12 Building a High-Value Network

09:12 Innovations in the Startup World

11:52 Transitioning to Independence

15:09 Leveraging Networks for Success

17:58 The Evolution of Matt's Business

21:01 Understanding Simulation and Digital Twins

23:21 Exploring Business Structures and Collaborations

25:14 Team Dynamics and Work-Life Balance

27:16 Talent Density and Experience in Teams

31:26 Valuing Experience and Pricing Strategies

33:47 Lessons Learned from the Escapee Journey

34:48 The Importance of Lifelong Learning

37:52 Navigating Career Transitions and Future Planning

39:34 The Shift Towards Teaching and Community Engagement

40:47 Remote Work and the Future of Collaboration

In this episode of The Corporate Escapee Podcast, Brett sits down with Ran Harpaz, a former corporate executive turned startup founder, who shares why he built his entire company with independent professionals—and why more businesses are following this model.

Ran, whose background includes leadership roles at PayPal and McKinsey, explains why hiring solo professionals isn’t just about cost savings—it’s about culture, performance, and flexibility. He believes that the future of work is independent, and companies that embrace this shift will outperform those clinging to traditional employment models.

Ran also introduces Lettuce, one of the first platforms designed specifically for solo business owners, which simplifies the financial side of running an independent business—automating banking, payroll, taxes, and compliance so escapees can focus on what they do best.

 What You’ll Learn in This Episode:

✅ Why companies are ditching full-time hires in favor of independent professionals

✅ How the “Ocean’s 11” model is replacing outdated corporate team structures

✅ What business owners actually look for when hiring escapees

✅ The key to landing solo work: focusing on your Zone of Genius

✅ How the shift toward high-talent-density teams gives solos a competitive edge

✅ Why Lettuce is making it easier than ever to run a solo business

✅ Insights into the upcoming Solo Summit (Feb 26-27, 2025 Link Below)

If you’re still wondering whether escaping corporate is a smart, sustainable move, this episode paints a clear picture of where work is heading—and how you can be part of it.

Links

Free Virtual Solo Summit Registration: https://tinyurl.com/escapeesolo 

Ran Harpaz LinkedIn: https://www.linkedin.com/in/ranharpaz/

Lettuce.co: https://hubs.ly/Q02XnWz00

🎧 Listen now and position yourself for success in the future of business!

Chapters 

00:00 The Journey of a Corporate Escapee

03:03 The Rise of Fractional Leadership

06:08 Building a Company with Fractional Talent

08:56 The Culture of Flexibility and Commitment

12:10 Maximizing Talent Density in Organizations

14:59 The Importance of Finding Your Zone of Genius

18:01 Shifting Mindsets: From Employee to Business Owner

23:35 Building Intellectual Property as a Solo Expert

25:23 Navigating the Transition to Fractional Work

26:59 Identifying Talent and Skill Sets in Fractional Roles

29:14 The Importance of Agility in Business

31:25 The Rise of Freelancing and Independent Work

34:25 Introducing Lettuce: A Solution for Solopreneurs

41:20 The First Annual Solo Summit: What to Expect

Takeaways

• Fractional leadership is rapidly growing, with a CAGR of 642%.
• The pandemic has accelerated the shift towards remote work and fractional roles.
• Full-time employment is often not truly full-time; it's about time spent, not productivity.
• Many corporate environments are unhealthy, leading to a rise in fractional work.
• Businesses are looking for pain relief and problem-solving, not just job descriptions.
• Networking and making genuine connections are crucial for securing fractional roles.
• Empathy plays a key role in understanding client needs and building relationships.
• The middle market is the primary sector hiring fractional talent.
• Positioning oneself as a problem solver is essential in the fractional space.
• Starting as a fractional professional requires a mindset shift and self-awareness. It's not about a resume; it's about passion.
• Don't overthink; just start doing something.
• Follow your curiosities to find success.
• Your value comes from your wisdom and experience.
• Proactivity is key in the fractional work space.
• Listening to clients is crucial for understanding their needs.
• Fractional work is about ongoing relationships, not just projects.
• Be clear and intentional in your pricing structure.
• Confidence in your new role is essential for success.
• Embrace the freedom that comes with fractional work.

Denise and Brett discuss:

✅ The emotional impact of leaving corporate and why many professionals struggle with the transition

✅ How AI is transforming sales—but why the human connection remains critical

✅ The importance of adapting and pivoting as a solopreneur

✅ Finding your first clients and learning to charge what you’re worth

✅ Managing time, priorities, and overcoming the guilt of working ‘too much’ or ‘too little’

Denise also shares her Life Bucket strategy to help balance work, family, and personal growth while building a business. If you’re on the fence about leaving corporate or struggling to find your path post-corporate, this conversation is packed with wisdom, practical takeaways, and inspiration.

📌 Connect with Denise on LinkedIn: linkedin.com/in/denisemurtha

Takeaways

• Denise spent over 30 years in corporate sales, primarily in software and AI.
• Her layoff in 2022 was a pivotal moment that led to her entrepreneurial journey.
• She emphasizes the importance of human connection in the sales process.
• Denise's initial business focus was on leveraging AI in sales.
• She faced personal struggles, including grief and health issues, after her layoff.
• Denise recognized a gap in how sales teams were adapting to new technologies.
• She pivoted her business model to focus on coaching and consulting.
• The journey of healing was intertwined with her entrepreneurial path.
• Denise's guilt stemmed from balancing work and family life.
• She learned to navigate the challenges of being a business owner while raising children. Creating content pillars can help in organizing life priorities.
• Life buckets allow for better time management and focus.
• Early sales efforts often come from personal networks.
• Valuing oneself is crucial in client relationships.
• Beta clients can help in understanding market value.
• Embracing experimentation leads to growth and new opportunities.
• AI will play a significant role in future business landscapes.
• Human connection remains essential despite technological advancements.
• Self-care and emotional healing are vital for success.
• Adaptability is key in entrepreneurship and personal growth.

Chapters

00:00 Introduction to Denise's Journey

01:17 Corporate Background and Transition to Entrepreneurship

04:37 The Impact of Layoff and Personal Struggles

08:14 Recognizing the Gap in Sales and AI

12:56 Initial Business Ventures and Pivots

15:40 Navigating Guilt and Work-Life Balance

19:25 Finding Focus and Harmonizing Life's Demands

20:37 Creating Life Buckets for Balance

22:27 Navigating Early Sales and Client Acquisition

28:04 Embracing Experimentation and Intuition

33:07 The Future of AI and Human Connection

37:48 Words of Wisdom for Aspiring Entrepreneurs

Tom opens up about:

• The challenges of starting and selling a seasonal business

• The importance of networking and financial planning for freedom

• Lessons from teaching entrepreneurial finance and his detour into academia

• The transformative impact of aligning work with personal values

• How the trades and unconventional career paths offer freedom and fulfillment

They also dive into the broader shifts in the workforce, the rise of solopreneurship, and why GenX is uniquely positioned to lead this movement. Tom shares practical advice for those considering an escape from corporate life, including the importance of planning, budgeting, and imagining a life beyond the cubicle.

Whether you’re dreaming of breaking free or already navigating life post-corporate, this conversation will inspire you to rethink success, happiness, and the possibilities for your future.

Tom Clement LinkedIn: https://www.linkedin.com/in/tom-clement-ph-d-4261ba19/ 

Takeaways

• Tom's journey reflects the challenges and opportunities faced by Gen Xers.
• Networking is crucial for career transitions and opportunities.
• Teaching incarcerated individuals has brought Tom immense fulfillment.
• Work-life balance is more important than monetary gain.
• Financial awareness can empower individuals to make life choices.
• Multiple revenue streams can provide financial security and freedom.
• The trades are experiencing a resurgence due to a lack of skilled workers.
• Creativity and imagination are often stifled in corporate environments.
• It's essential to envision a life beyond the corporate structure.
• Reclaiming one's life involves recognizing and nurturing personal passions. Freedom to choose your path is essential.
• You don't need many clients to be successful.
• Companies fear personal branding of employees.
• Resentment grows when employees are forced back to the office.
• Academics and corporations have different approaches to personal branding.
• Disloyalty is a two-way street between employers and employees.
• Millennials are questioning traditional career paths.
• The workforce is shifting towards solo businesses.
• Planning for career changes is crucial.
• Networking should be a continuous effort, not just in times of need.

Chapters

00:00 Introduction to Tom's Journey

01:45 From Business Owner to Educator

07:18 Transitioning to Teaching Incarcerated Individuals

10:16 Finding Work-Life Balance in Academia

12:44 The Shift to Remote Work and Freedom

16:35 Budgeting and Financial Awareness

19:11 Exploring Multiple Revenue Streams

22:54 The Value of Trades and Creativity

25:12 Reclaiming Creativity and Imagination

25:54 The Shift in Work Dynamics

34:06 Navigating Career Fulfillment

41:56 Building Relationships and Networking

Sabrina's Links:

• https://www.youtube.com/watch?v=2Jf1aa6-w6g
• https://www.youtube.com/playlist?list=PLy9mLEnHHo4UqTYr50vaq2A7L48rJwAwT

Takeaways

• Brett's mission evolved from making money to finding balance.
• AI can significantly enhance business efficiency for solo entrepreneurs.
• There are various paths to escape corporate life, including consulting and fractional leadership.
• Many people have misconceptions about what it means to escape corporate life.
• Building a supportive community is crucial for those transitioning out of corporate.
• Generational differences impact how individuals view corporate work and escape.
• It's important to take the first step and not wait for everything to be perfect.
• Networking and referrals are key to finding clients as a solo entrepreneur.
• You can monetize your corporate experience in various ways.
• Education and community support can help shorten the learning curve for escapees.

Sound Bites

• "How do I get my health back?"
• "TikTok fundamentally changed my life."
• "Time is actually the most important thing."
• "You can be fractional without being full-time."
• "You don't have to have a huge marketing budget."
• "Educate yourself, right?"

Chapters

00:00 The Journey of Corporate Escape

02:53 Finding Balance: Time vs. Money

05:47 Leveraging AI for Business Efficiency

09:02 Paths to Freedom: Consulting and Fractional Leadership

12:09 Common Misconceptions and Mistakes in Escapism

14:5 6Building a Supportive Community

18:11 Generational Perspectives on Corporate Life

21:08 Final Thoughts and Resources for Aspiring Escapees

In this episode, we dove deep into the journey of leaving corporate life and building a career on your own terms. We talked about the tipping point that led me to escape corporate, how I discovered there are countless ways to monetize your experience, and the surprising role TikTok played in growing my mission to help 100,000 Gen Xers find freedom. We even touched on how small businesses and solo entrepreneurs can thrive in today’s world, leveraging their skills and embracing the new opportunities AI brings.

What’s Next GenX podcast: https://www.whatsnextgenx.com/podcast

Takeaways

• Brett Trainor is on a mission to help 100,000 Gen Xers escape corporate life.
• The transition from corporate to solo work can be liberating and fulfilling.
• TikTok has become a powerful platform for connecting with Gen X professionals.
• Many Gen Xers feel trapped in the corporate ladder and seek alternatives.
• The importance of community support in navigating career transitions.
• Fear of leaving corporate jobs often holds people back from pursuing their passions.
• Entrepreneurship allows for a more flexible and purpose-driven life.
• Collaboration among Gen Xers can lead to greater opportunities.
• The corporate world often stifles creativity and personal growth.
• Designing a life that fits personal values is possible outside of corporate structures. Multiple income streams are essential for financial stability.
• Small businesses often need foundational help rather than advanced solutions.
• AI presents both challenges and opportunities for small businesses.
• Gen X professionals have valuable experience to offer in consulting roles.
• It's important to focus on the problems you can solve for clients.
• Overthinking can hinder progress; taking action is crucial.
• Understanding what you truly want from your career is vital.
• Networking and giving back can help build confidence and connections.
• Testing ideas while still in corporate can ease the transition.
• Structure and routine are important for managing a freelance career.

Sound Bites

• "I'm on a mission to help GenXers."
• "I realized I don't want to climb anymore."
• "It's not as scary as it looks."
• "Multiple revenue streams are the key."
• "Done is better than perfect."
• "What do I want to work?"
• "It's not you, it's me."
• "You can test it without going all in."
• "Your future is yours to create."

Chapters

00:00 Introduction to the Escape from Corporate Life

03:10 Brett's Journey: From Corporate to Consulting

05:52 The Power of TikTok: Connecting with Gen X

09:09 Redefining Success: Beyond the Corporate Ladder

11:52 The Surprising Freedom of Entrepreneurship

15:04 Overcoming Fear: The Transition from Corporate to Solo Work

18:10 Building a Community: Supporting Each Other in Transition

21:03 Collaborative Opportunities: The New Way Forward

22:47 Exploring Multiple Income Streams

29:18 Identifying Problems to Solve

34:20 Testing the Waters Before Transition

36:58 Embracing Change and Future Opportunities

In this conversation, Thom and Brett discuss the importance of growth strategies for small businesses, emphasizing the role of networking and the concept of source networking. Thom shares his approach to building a client base through strategic introductions and the significance of investing in oneself as a solopreneur. 

The discussion highlights the need for efficiency in networking and the evolution of business strategies over time.

Key insights include:

• The importance of starting with those who already trust you when building a business.
• How to reframe networking into “source networking” by trading high-quality introductions with a curated group of peers.
• The value of flexibility and adaptability in aligning services with client needs, especially as a solopreneur.
• Why investing in yourself and finding the right support can accelerate success.

Thom’s practical advice and actionable strategies are a must-hear for anyone considering leaving corporate life or seeking to optimize their networking approach. Whether you’re just starting out or looking to refine your solo business model, this episode is packed with inspiration and tips to help you succeed.

Takeaways

• Thom transitioned from a 19-year career as a pastor to entrepreneurship.
• He faced significant imposter syndrome when starting his business.
• Building a network of trust was crucial for his early success.
• Flexibility in service offerings can lead to unexpected opportunities.
• Effective communication is key to connecting with clients.
• Clients care more about results than titles or certifications.
• Adjusting messages to fit client needs is essential for success.
• Thom's first contracts were largely based on sympathy from his network.
• A client-centric approach is more effective than a one-size-fits-all strategy.
• Understanding the client's perspective on revenue is vital. Position yourself as a fractional chief growth officer.
• Networking should be approached with intention and strategy.
• Source networking is more effective than traditional networking.
• Control introductions to ensure quality connections.
• Investing in yourself is crucial for success.
• A full pipeline comes from warm introductions.
• Consistency in chosen marketing strategies is key.
• Avoid cold outreach; focus on relational connections.
• Your unique selling proposition is you and your chemistry.
• Business strategies should evolve over time.

Chapters

00:00 Thom's Unique Escape Journey

02:56 Transitioning from Ministry to Business

05:47 Navigating Imposter Syndrome and Early Success

08:58 Building a Network and Gaining Trust

12:07 Adapting Services to Client Needs

14:57 The Importance of Communication in Business

17:51 Flexibility in Business Offerings

21:00 Client-Centric Approach Over Titles

23:37 Positioning for Growth

24:45 The Power of Networking

25:52 Source Networking Explained

29:46 The Importance of Introductions

32:40 Building a Full Pipeline

35:48 Investing in Yourself

Heather shares her journey from back-to-back corporate meetings and burnout to building a company that’s already making waves in AI and emerging technologies. We’ll talk about the leap of faith she took, how leveraging her network got her first clients, and what it’s like to run a business as a couple. Plus, we dive into why AI is the next big wave for escapees and how Gen Xers can get ahead of it.

Whether you’re dreaming of your own escape or looking for inspiration to take your business to the next level, this episode is packed with insights, lessons, and actionable advice. Let’s get into it!

Contact Information

• Website: mcleanforrester.com
• LinkedIn: https://www.linkedin.com/in/heather-mclean1/ 

Takeaways

• Heather transitioned from a corporate job to entrepreneurship just over a year ago.
• She leveraged her extensive network to find her first customers.
• The couple's shared passion for their business has strengthened their relationship.
• They are focusing on AI and emerging technology in their business.
• Heather's corporate experience prepared her for pricing and contract negotiations.
• The couple plans to hire employees to grow their business further.
• They initially pursued government contracts but found more success in the commercial space.
• Heather's husband brings valuable expertise in data and IT strategy to the business.
• They have a strong team dynamic due to their previous working relationships.
• The couple enjoys discussing business during their personal time, enhancing both work and life. Passion is essential for building a successful business.
• Seeking a coach can accelerate personal growth and development.
• Investing in personal branding is crucial for attracting clients.
• Starting a podcast can be a valuable way to share knowledge and connect with an audience.
• AI is a transformative force that businesses need to embrace.
• Understanding data management is key to leveraging AI effectively.
• Continuous learning is vital in adapting to new technologies.
• Modern business structures should prioritize customer experience over traditional silos.
• Entrepreneurs should not be afraid to innovate and try new approaches.
• Work-life balance improves significantly after leaving corporate jobs.

Sound Bites

• "We just need to do this ourselves."
• "Leverage your network."
• "We have all the context."
• "I wish I had done that sooner."
• "This is going to be the wave."
• "You can do this. You can do this."

Chapters

00:00 The Journey of Escape: Heather's Transition from Corporate to Entrepreneurship

03:02 Building a Business Together: The Power of Partnership

06:02 Leveraging Networks: The Key to Finding First Customers

09:09 Navigating Pricing and Business Structure

11:58 Combining Forces: Heather and Her Husband's Collaborative Efforts

14:59 Passion-Driven Success: The Importance of Love for the Work

16:37 The Importance of Passion in Business

17:18 Reflecting on the Transition from Corporate to Entrepreneurship

18:32 Building a Personal Brand and Seeking Guidance

19:27 Launching the Tech Tea Podcast

20:55 Embracing AI: A New Frontier

22:36 The Role of Data in AI Adoption

24:32 Encouraging Learning and Adaptation in AI

26:27 The Need for Modern Business Structures

28:57 Navigating the Future of AI in Business

31:53 Final Thoughts on Leaving Corporate Life

The discussion explores themes like:

• Breaking free from societal and corporate expectations.
• The evolving definition of success as happiness and fulfillment rather than money or titles.
• The challenges of overcoming financial fears and golden handcuffs.
• The importance of taking small, intentional steps toward a new life.
• The value of rediscovering purpose and the mental process of transitioning to a new identity.

Nic’s insights highlight the importance of designing life around personal values and happiness rather than fitting life around work. His story serves as an inspiring example of how even high-achieving corporate professionals can make dramatic changes to reclaim their well-being and joy.

LinkedIn Profile: https://www.linkedin.com/in/nic99jones/ 

The Post That Started It All: https://bit.ly/3BmHKwA

Sound Bites

• "I'm a thoroughly fulfilled and happy bus driver."
• "Success is the happiest person, not the richest."
• "I wanted to be a bus driver as a five-year-old."
• "The world was changing, and I was unaware of it."
• "You have to start writing things down about what are our outgoings."
• "There's nothing richer than feeling happy."
• "You need to realign your values if money is your only focus."
• "Life's too damn short to be unhappy."
• "I never told anyone for the first two years after I left corporate."

• • "If we can help one or two people find happiness, we're doing our job."

Joining me is LinkedIn strategist and fellow escapee, Deanna Russo. Deanna’s expertise has helped thousands rethink their approach to LinkedIn—not as a sales tool or online resume, but as a powerful platform for networking, relationship-building, and earning trust. In this episode, Deanna shares her journey from corporate sales to launching her own business, her game-changing “Know, Like, and Trust” triangle strategy, and practical tips to optimize your LinkedIn presence heading into 2025.

If you’re ready to shift your mindset and make LinkedIn work for you, you’re in the right place. Let’s get started!

Links:

https://www.linkedin.com/in/deannarusso1/

https://leverageupllc.com/ 

Takeaways

• Change your mindset about LinkedIn; it's a networking event.
• Focus on building know, like, and trust with your audience.
• Your LinkedIn profile should reflect your authentic self.
• Visibility on LinkedIn is crucial for standing out.
• Engagement is key; participate in conversations relevant to your niche.
• Your headline should communicate the problem you solve.
• Differentiate yourself from others in your field.
• Content should resonate with your audience's needs.
• Flexibility in your business strategy is essential for growth.
• You don't need to have everything figured out before starting. Engagement is more effective than self-promotion.
• Visibility leads to inbound conversations.
• Consistency in posting builds trust over time.
• Storytelling is key to relatability and trust.
• Commenting on posts can generate content ideas.
• People remember how you make them feel.
• You don't need to post every day to be effective.
• Focus on adding value in conversations.
• The algorithm favors engagement over likes.
• Building relationships is crucial for success.

Sound Bites

• "It's all about changing your mindset."
• "It's really about know, like, and trust."
• "I did not have it all figured out."
• "Different is better than better."
• "Your profile becomes your billboard."
• "You need to have conversations with people."
• "You're only shouting from the rooftop."
• "It's about adding value and listening."

Chapters

00:00 Reimagining LinkedIn: A Networking Mindset

03:03 Deanna's Escapee Journey: From Corporate to Entrepreneur

06:12 Navigating the Transition: Finding Your First Clients

09:02 Evolving Business Strategies: Flexibility in Offerings

12:02 Authenticity on LinkedIn: Being Yourself

15:11 Crafting Your Profile: The Importance of Headlines

17:58 Visibility and Engagement: Building Relationships on LinkedIn

23:55 Engaging Conversations Over Self-Promotion

28:01 The Importance of Consistency in Content Creation

31:57 Building Trust Through Storytelling

39:24 The Power of Commenting and Engagement

44:40 Conclusion and Future Conversations

Connect with Michael: https://www.linkedin.com/in/michaelhimmelfarb/

Takeaways

• AI is becoming an essential tool for business efficiency.
• Experience in a field enhances the use of AI.
• AI can help in making better decisions based on data.
• Small businesses can leverage AI for competitive advantage.
• Understanding customer data is crucial for effective AI use.
• AI can spark creativity and brainstorming.
• The integration of AI can lead to significant cost savings.
• AI can help identify customer needs and trends.
• Using AI requires a strategic approach to benefit customers.
• AI can be a co-pilot in decision-making processes.
• Experience in using AI provides a competitive edge.
• AI can enhance decision-making through intelligent interrogation.
• Empathy and intuition are crucial in AI interactions.
• AI can help identify customer needs and preferences.
• Leveraging data effectively can drive business growth.
• AI serves as a co-pilot for brainstorming and decision-making.
• Small businesses can benefit from AI to understand their customers better.
• The quality of input data significantly impacts AI outputs.
• AI can help in developing predictive models for pricing strategies.
• Strategic use of AI can differentiate businesses in competitive markets

Sound Bites

• "The value we bring is our experience."
• "AI can spark your own thinking."
• "AI is a tool in the toolkit."

Chapters

00:00 Exploring AI and Wisdom in Business

09:11 Leveraging AI for Competitive Advantage

18:32 The Future of AI in Small Businesses

He discusses the challenges and triumphs of building a business, the importance of embracing discomfort, and the lessons learned along the way. Joe emphasizes the value of testing assumptions, the significance of enthusiasm in business, and the need for accountability in entrepreneurship. 

He also reflects on his recent transition to a new role as Chief Revenue Officer at Amalgam, a software company for accounting firms, and offers advice for aspiring entrepreneurs.

Links

LinkedIn: https://www.linkedin.com/in/joemanganelli/

Takeaways

• Embrace the discomfort of entrepreneurship.
• Don't wait for the perfect idea; start with what you have.
• Testing assumptions with clients is crucial for success.
• The early days of a business are often the most exciting.
• Perfection can hinder progress; focus on being good enough.
• Networking in small business is collaborative and supportive.
• Scaling a business requires understanding what is scalable.
• Accountability in entrepreneurship can be invigorating.
• Transitioning from corporate to entrepreneurship can be a mindset shift.
• Always be open to new opportunities and networks.

Sound Bites

• "I realized I had it right in my hands."
• "Don't be afraid to test those assumptions."
• "The worst thing that happens is you fail."

Chapters

00:00 Introduction and Current Endeavors

04:21 The Journey from Corporate to Entrepreneurship

11:55 Building Calculate: The Early Days

18:04 Scaling and Diversifying Services

22:10 Transitioning and Selling the Business

24:59 Current Role and Future Aspirations

Keywords

entrepreneurship, corporate escape, startup journey, accounting software, business growth, scaling, revenue streams, personal development, risk-taking, networking

She emphasizes the advantages of S-Corps in reducing self-employment taxes and the necessity of managing payroll effectively. 

The conversation also highlights the role of technology in simplifying financial management for escapees and the future of solo businesses in a rapidly changing workforce. 

She provides practical advice on starting a business, including the necessity of separating personal and business finances, the significance of business insurance, and the considerations for forming an LLC or S-Corp. 

Links:

Lettuce Promotion: Lettuce landing page: https://hubs.ly/Q02SpnrJ0 Code is ESCAPEE500

Free Resources: https://lettuce.co/resources

Gabrielle LinkedIn: https://www.linkedin.com/in/gabrielletenaglia/ 

Takeaways

• Freelancing offers flexibility and control over one's career.
• Understanding tax structures is crucial for freelancers.
• S-Corps can significantly reduce self-employment taxes.
• Time is a valuable resource that should not be wasted on bookkeeping.
• Automating financial management can alleviate stress for freelancers.
• Choosing the right business structure can lead to substantial tax savings.
• Freelancers need to pay themselves a reasonable salary to comply with IRS regulations.
• Technology can simplify the complexities of managing a freelance business.
• Networking is essential for finding opportunities and support.
• The future of work is shifting towards more freelancers and solo businesses. Finding experts that understand your business is crucial.
• Separate your personal and business finances from the start.
• Business insurance is essential for liability protection.
• An LLC is not always necessary unless concerned about liability.
• S-Corps can provide tax benefits for committed business owners.
• Fractional teams can offer specialized knowledge and skills.
• Sharing your ideas can attract clients to your business.
• Celebrate your achievements as a solopreneur.
• Understanding tax implications is vital for financial success.
• Lettuce provides tailored solutions for solo entrepreneurs.

Sound Bites

• "My time is my most valuable resource."
• "You have to pay yourself a reasonable salary."
• "I didn't want to do any of it."
• "We are focused only on businesses like yours."
• "You need an LLC to have an S-Corp."
• "Get an S-Corp because every penny you make saves."
• "You are doing a great job."
• "Start with the idea before the product."
• "The government doesn't need any more from us."

Chapters

00:00 The Journey to Freelancing

02:56 Understanding Taxes and Business Structures

06:05 The S-Corp Advantage

09:01 Navigating Payroll and Tax Responsibilities

11:49 The Role of Technology in Managing Finances

15:07 Finding the Right Tools for Freelancers

18:00 The Future of Freelancing and Business Management

25:10 Understanding Business Needs and Solutions

28:19 Best Practices for Starting a Business

31:36 Navigating LLCs and S-Corps

35:22 The Value of Fractional Teams

41:41 Encouragement for Solopreneurs and Final Thoughts

He also discusses the need for a centralized system to manage projects and communication, which led to the creation of Starting Point. Starting Point is a workflow management platform that allows teams, clients, and administrators to log in and see everything in one place. It offers features such as lead management, AI-powered proposal development, client onboarding, engagement management, file management, performance tracking, and invoicing.

The platform was initially built for internal use by Red Beach Advisors but gained traction when shared with professionals in the consulting industry. The development of Starting Point was driven by the need to solve the challenge of scattered information and lack of visibility in managing projects and client relationships.

Links

LinkedIn: https://www.linkedin.com/in/raymondmckenzie/

Website: https://www.redbeachadvisors.com/

Website: www.startingpoint.ai

Takeaways

• Building and maintaining relationships is crucial for business success.
• Leverage your corporate network and referrals to acquire clients.
• A centralized system for project management and communication is essential.
• Starting a business while still working full-time can be a viable option, depending on individual circumstances. Starting Point is a comprehensive workflow management platform designed for professional services and shared services organizations.
• The platform allows teams, clients, and administrators to have visibility and access to all relevant information in one place.
• Starting Point offers features such as lead management, AI-powered proposal development, client onboarding, engagement management, file management, performance tracking, and invoicing.
• The platform was initially built for internal use by Red Beach Advisors but gained popularity when shared with professionals in the consulting industry.

Sound Bites

• "The people you're working with when you're 23, 25, 27, 29, fast forward 20 years, those are the people who are the VPs, the SVPs, the CEOs, the board directors of major companies."
• "These people are inherently receiving a community or a workforce bench of people and resources that they can use."
• "I just found myself not really having a great grasp as to everything that was going on."
• "It's a workflow management platform that allows your team to log in and see everything, your client able to log in and see everything."
• "I started showing it to people in professional services, consulting firms, people in my network. And as I started showing it to people in my network, they were like, hey, this is something we could use."
• "It's ideally meant to just be simple for people to be able to use."

Chapters

00:00 Introduction and Catching Up

02:35 Transitioning from Corporate to Consulting

06:37 Managing Clients and Starting Red Beach Advisors

09:55 Starting a Business While Working Full-Time

16:16 The Inspiration Behind Starting Point

20:00 Introduction to Starting Point

29:02 Features and Benefits of Starting Point

31:36 Addressing the Challenge of Service Delivery

35:34 Advice for Transitioning from Corporate to Solo

She discusses the challenges she faced, including injuries and career setbacks, and emphasizes the importance of resilience, storytelling, and mindset in navigating life's transitions. Nina provides valuable insights on identifying personal skills, the significance of positive language, and the necessity of building a supportive network. She also introduces her framework for resilience, TIPS, and encourages listeners to envision their ideal life and take proactive steps towards it.

Takeaways

• Nina emphasizes the importance of resilience in navigating life's challenges.
• She encourages listeners to identify their skills and how they can transfer to new opportunities.
• Storytelling is a crucial skill in business and personal branding.
• It's essential to visualize what you want your life to look like.
• Transitioning from corporate to entrepreneurship requires a mindset shift.
• Understanding the phases of life can help in managing expectations and experiences.
• Creating a personal timeline can provide clarity on past experiences and future goals.
• Positive language can significantly impact your mindset and how others perceive you.
• Building a support network is vital for success and personal growth.
• Nina's TIPS framework offers a structured approach to overcoming challenges.

Sound Bites

• "It's okay to not be okay, but not to stay that way."
• "Your words become your reality."
• "You're either giving energy or taking energy."

Chapters

00:00 Introduction to Nina's Journey

03:08 Navigating Life's Challenges and Career Transitions

06:06 Finding Your Skills and Purpose

09:02 The Importance of Storytelling in Business

11:48 Identifying What You Want in Life

14:54 The Shift from Corporate to Entrepreneurship

18:14 Understanding Time and Life's Phases

20:56 Creating Your Own Life Timeline

23:45 The Power of Language and Mindset

27:04 Building a Support Network

29:59 Framework for Resilience: TIPS

33:00 Skill Stacking for Career Success

36:02 Mindset for Job Seekers

38:55 The Importance of Positive Language

41:56 Final Thoughts and Upcoming Projects

Adrienne Farrell is a corporate wellness consultant and the founder of the InnovateHerLab, a community for women exploring their career paths. She focuses on women's health and well-being in the workplace, recognizing the need to elevate this issue. 

Adrienne's journey to becoming an escapee started when she experienced layoffs and a toxic work environment. She decided to take a leap of faith and prioritize her own voice and values. 

She is passionate about advocating for women's health and believes that the corporate world needs to change to better support women. 

Adrienne is currently balancing her corporate wellness consulting work with her side project, the InnovateHer Lab. 

The conversation explores the opportunities and challenges of transitioning from corporate life to entrepreneurship. They discuss the benefits of being your authentic self, the rise of fractional work, and the importance of networking and finding a supportive community. They also touch on time management and prioritization as key factors in the success of solo entrepreneurs. The conversation ends with advice for those considering the entrepreneurial journey.

Adrienne’s Links

LinkedIn: https://www.linkedin.com/in/adriennel-farrell/

Website: adriennefarrell.com/ 

Takeaways

• Adrienne's transition from corporate to escapee was motivated by her desire for work-life balance, flexibility, and the ability to advocate for her own values.
• She is passionate about addressing the gap in women's health and well-being in the workplace and believes that organizations have a social responsibility to prioritize this issue.
• Adrienne's experience in setting up wellness programs in corporate roles has informed her current work as a corporate wellness consultant.
• She emphasizes the importance of having a support network and community when navigating the transition from corporate to escapee. Being your authentic self brings the most value and happiness.
• Fractional work offers flexibility and cost-effectiveness for companies.
• Building a supportive network and community is crucial for success.
• Time management and prioritization are key skills for solo entrepreneurs.
• Give yourself grace and embrace the learning process.

Sound Bites

• "There's a real need to elevate women's health within the workplace."
• "Finding your community allows for authentic, transparent conversations without jeopardizing your current career."
• "Having the freedom of voice and advocating for what's important to me is incredibly rewarding and empowering."
• "The opportunity, I guess more than anything"
• "There are opportunities to create the work that you want"
• "The future of work is heading this way"

Keywords

corporate wellness, women's health, career exploration, escapee, toxic work environment, work-life balance, flexibility, support network, entrepreneurship, corporate life, authenticity, fractional work, networking, community, time management, prioritization, advice

Chapters

00:00 Introduction and Overview

00:37 Adrienne's Work: Corporate Wellness and the Innovate Her Lab

05:07 Transitioning from Corporate to Escapee

08:29 Finding Your Voice and Advocating for What's Important

12:45 Addressing the Gap in Women's Health in the Workplace

15:30 Balancing Corporate Wellness Consulting and the Innovate Her Lab

20:00 Approaching Time and Focus as an Escapee

22:10 Transitioning from Corporate Life to Entrepreneurship

23:06 The Opportunity of Fractional Work

25:14 The Future of Work

27:36 The Power of Networking and Community

29:17 Challenges and Rewards of Going Solo

33:32 Time Management and Prioritization

37:23 Advice for Early-stage Entrepreneurs

Laine discusses the importance of networking, finding your niche, and the challenges of pricing strategies. Laine emphasizes the significance of email marketing for business growth and introduces her new venture, Accountability Arcade, aimed at helping entrepreneurs set and achieve short-term goals. 

The conversation highlights the balance of multiple revenue streams and the mindset shifts necessary for success in the solopreneur world.

Laine’s Links

LinkedIn: https://www.linkedin.com/in/lainemb/

Website: https://lmbdigimarketing.com/ 

Takeaways

• Laine has her own email marketing automation consulting business.
• Networking is crucial for solopreneurs to find opportunities.
• It's important to focus on a niche to avoid burnout.
• Pricing should reflect the value provided, not just time spent.
• Email marketing is a powerful tool for brand recognition.
• Consistency in email outreach is key to staying top of mind.
• Accountability can help entrepreneurs achieve their goals more effectively.
• Starting with a simple nurture program can keep contacts engaged.
• You don't need to have everything figured out to start your business.
• Taking action is more important than waiting for the perfect plan.

Sound Bites

• "I'd rather be homeless than go back to corporate."
• "Networking is key for solopreneurs."
• "You don't need a website to get started."

Chapters

00:00 Introduction and Background

02:02 Accountability Arcade Service

03:43 Leaving Corporate America and Starting a Business

07:57 The Power of Networking

10:01 Finding Your Niche and Specializing

13:19 Pricing Models for Solopreneurs

17:39 Flexible Pricing and Meeting Customer Needs

19:32 Effective Email Marketing Strategies

27:35 Creating an Accountability Group

31:25 Balancing Multiple Revenue Streams

34:16 Taking Action and Diving into Entrepreneurship

Jaidin McCann Links

• LinkedIn: https://www.linkedin.com/in/jaidinmccann/
• Jasper Consultancy: https://www.jasperconsultancy.com/ 

Takeaways

• Specialize in a specific area and build a strong personal brand to differentiate yourself in the fractional space.
• Networking and building relationships with others in the industry is crucial for success in fractional work.
• Conduct market research to understand the needs and demands of the market and position yourself accordingly.
• Embrace the challenges and enjoy the journey of starting your own business in the fractional space.

Sound Bites

• "It's more work than you think it is, but it's so worth it."
• "The world is so much smaller than we think."
• "You can eliminate the negative people and choose who you want to work with."

Chapters

00:00 Introduction and Background

03:00 Starting a Fractional Business: Personal Branding and Networking

08:03 Building a Strong Referral Network in the Fractional Space

14:05 Understanding the Buyer's Market: Market Research in Fractional Work

21:23 Advice for Individuals Pursuing Fractional Work

29:29 Conclusion and Final Thoughts

Jake Stall discusses the concept of fractional work and shares his experience in the field. He emphasizes the importance of building relationships and networking in order to succeed as a fractional professional. Jake also provides insights on pricing strategies and how to ask for referrals. He promotes the upcoming Frac 2024 conference as a valuable opportunity for learning and networking in the fractional industry.

Guest Links:

Jake Stahl LinkedIn: https://www.linkedin.com/in/jakestahl/ 

Frak2024: https://fractionalconference.com/ 

Takeaways

• Fractional work involves providing a certain amount of time and expertise to a company in return for high-level guidance and leadership.
• Building strong relationships and networking are crucial for success in the fractional industry.
• Pricing strategies should focus on the value provided rather than competing on price.
• Asking for referrals is an effective way to generate new business in the fractional field.
• The Frac 2024 conference is a valuable opportunity for learning and networking in the fractional industry.

Sound Bites

• "Networking is not about attending as many groups as possible, but about being involved in quality groups where you can build meaningful relationships."
• "The more interest you show in someone, the higher your chances of getting a contract with them."
• "The higher your price, the more people perceive value and are willing to pay for your services."

They highlight the flexibility and work-life balance that comes with being a solo entrepreneur. They see a growing need for fractional talent in the consulting industry, particularly among small to mid-tier companies. Their target audience is those who need an outside perspective and expertise to help with business issues and growth plans. 

Ashley and Debbie discuss their unique position as consultants with both big brand and industry experience, providing expert-level consulting to small and medium-sized companies at a fraction of the cost. They emphasize the importance of being hands-on and implementing recommendations, rather than just providing advice. They also highlight the value of an outside-in perspective and the need for validation and direction, rather than relying solely on tools. 

Networking is a key strategy for both of them, focusing on building relationships and offering support without asking for business. They stress the importance of belief in oneself and the power of humanizing your brand through video and personal connections.

Guest Links

Debbie Schwake: https://www.linkedin.com/in/dschwake/ 

Ashely Evenson: https://www.linkedin.com/in/ashleyevenson/

Website: https://andcoalition.com/ 

Takeaways

• Collaboration and transparency are key in forming successful partnerships.
• Having independent businesses allows for flexibility and work-life balance.
• There is a growing need for fractional talent in the consulting industry.
• Small to mid-tier companies can benefit from outside expertise and an outside-in perspective.
• Working together on projects allows for leveraging each other's strengths. Consultants with big brand and industry experience can provide expert-level consulting to small and medium-sized companies at a fraction of the cost.
• Being hands-on and implementing recommendations is crucial for success in consulting.
• Small and medium-sized companies often need an outside-in perspective and validation, rather than relying solely on tools.
• Networking is a valuable strategy for consultants, focusing on building relationships and offering support without asking for business.
• Belief in oneself is essential when starting a business, and humanizing your brand through video and personal connections can be powerful.

Titles

• Targeting Small to Mid-Tier Companies
• The Power of Collaboration and Transparency The Importance of an Outside-In Perspective
• Belief in Oneself and Humanizing Your Brand

Sound Bites

• "There's so much opportunity in the more the synergy you put together and the shared values."
• "You can't get into a partnership like this without that commitment to one another to make sure everything's always above the board."
• "Part of this is about life flexibility. Part of this is about getting that balance back in your life."
• "We come from very big consultant brands, but also industry experience."
• "We will go there, advise, have that outside view, but we will go ahead and go into your CRM."
• "Don't limit yourself to Fractional. If you find a business with a problem that you can solve, there's different ways you can do it."

Keywords

escapee journey, collaboration, transparency, independent businesses, partnership, flexibility, work-life balance, fractional talent, consulting industry, small to mid-tier companies, outside perspective, expertise, business issues, growth plans, consulting, small business, networking, outside-in perspective, validation, direction, belief, humanizing brand

Kate’s Links

LinkedIn: https://www.linkedin.com/in/katekompelien/

Website: https://www.theinsightshopllc.com/

Takeaways

• Focus on your sweet spots and provide a personalized experience for your clients.
• Networking and building relationships are crucial for finding new opportunities.
• Take a genuine interest in others' businesses and lives during networking meetings.
• Face-to-face meetings can be valuable for establishing connections and building trust. Identify your core offerings and consider peripheral offerings to round out your total offering.
• Industry is less important in customer experience and qualitative research work.
• Target companies with a billion dollars or less in revenue, as they often lack a full customer experience team.
• Diversify your revenue streams by working directly with clients, subcontracting, and forming referral partnerships.
• Believe in yourself, take risks, and have fun in your entrepreneurial journey.

Titles

• Finding Success as a Customer Experience Consultant
• The Importance of Face-to-Face Meetings in Networking Believing in Yourself and Taking Risks
• Diversifying Revenue Streams in Consulting

Sound Bites

• "I'm really trying to help companies understand those key moments that matter to their customers and what are those pain points that are getting in the way that they need to solve to provide a better experience, higher customer retention."
• "It's been a combination of getting customers on my own, working with some research companies for fill-in work, and then having some partners where I can be their customer experience resource on projects."
• "Most people are happy to have conversations and hear what you're up to. And I love to hear what other people are doing because you kind of shared some space. Maybe they're doing something you can help with."
• "I really wanted to focus in on those two spaces as my core and looking for work around the core."
• "I'm working in very different industries. I like to call them the manly industries of the trades."
• "My focus is a billion dollars or less, because generally those industries and those companies don't have a full customer experience team."

Chapters

00:00 Introduction and Overview of Kate's Work

06:27 Building Relationships and Networking

10:24 The Importance of Following Up

12:52 Sales and Running Your Own Business

14:47 Finding Opportunities in a Competitive Market

17:48 Focusing on Your Sweet Spots

21:38 Building a Consulting Business: Finding Your Niche

22:39 Targeting Industries and Company Size

24:33 The Three-Pronged Approach to Acquiring Clients

The conversation focuses on the importance of networking and provides tips and strategies for effective networking. The speakers discuss the value of building relationships, finding the right networking opportunities, and targeting ideal clients. They emphasize the need to give before asking for anything in return and the importance of establishing trust and credibility. The conversation also touches on the distinction between referrals and introductions and the significance of engaging with content and demonstrating understanding. Overall, the conversation provides valuable insights and practical advice for successful networking.

Takeaways

• Building relationships is key to successful networking.
• Find the right networking opportunities and target your ideal clients.
• Give before asking for anything in return.
• Engage with content and demonstrate understanding to establish credibility.
• Differentiate between referrals and introductions.
• Establish trust and credibility before making a pitch.
• Focus on quality connections rather than quantity.
• Engage with thought leaders and comment on their posts to expand your network.
• Personalize your outreach and show genuine interest in the other person.
• Share valuable content to get on someone's radar.
• Establish a clear ideal client profile and referral partner profile.
• Protect and prioritize your top networking connections.
• Establish a reputation as a connector and provide valuable introductions.
• Be patient and focus on building relationships before making an ask.
• Use multiple channels, such as LinkedIn and email, to connect with potential networking contacts.
• Tailor your approach based on the individual and their preferred communication method.

Sound Bites

• "Your vibe attracts your tribe."

Chapters

00:00 Introduction and Importance of Networking

16:05 Building Relationships in Networking

23:27 Defining Ideal Clients and Referral Partners

27:46 Referrals vs. Introductions

31:12 Give Before You Ask: Providing Value

36:03 Engaging with Content and Demonstrating Understanding

39:13 Establishing Trust and Credibility

41:33 Quality Connections Over Quantity

43:01 Conclusion and Call to Action

Eileen, the CEO of the Harbinger Group, left her job at a PR agency to start her own agency, driven by a desire for a different way of working and a lack of fulfillment in the corporate structure.

Rob, a former television professional, transitioned into consulting after his contract in the media industry was not renewed. Both Eileen and Rob emphasize the importance of building strong relationships with clients and prioritizing trust and partnership. They also discuss the challenges of pricing their services and the need to adapt and pivot in response to changing circumstances.

The conversation explores the concept of value pricing and the benefits of establishing long-term relationships with clients. The guests discuss their approach to pricing, which involves creating a program for clients with a clearly outlined strategy and detailed tactics. They also emphasize the importance of trust and flexibility in client relationships. The conversation touches on the topic of building a solo business and the advantages of hiring specialists on a project basis.

The guests share their insights on networking, highlighting the value of deep, meaningful connections over quantity. They stress the importance of authenticity and a long-term mindset in networking.

Guest Links:

Eileen Rochford:

• LinkedIn: https://www.linkedin.com/in/eileenrochford/
• Website: https://theharbingergroup.com/

Rob Johnson:

• LinkedIn: https://www.linkedin.com/in/rob-johnson-communications-advisor/
• Website: https://www.rj47llc.com/

Takeaways

• Leaving the corporate world to start your own business requires careful planning and consideration.
• Building strong relationships with clients and prioritizing trust is crucial for long-term success.
• Pricing services can be challenging, but it's important to understand the value you provide and adjust pricing as you gain experience.
• Being adaptable and willing to pivot is essential in the ever-changing business landscape. Value pricing involves creating a program with a clearly outlined strategy and detailed tactics for clients.
• Establishing trust and flexibility in client relationships is crucial for success.
• Building a solo business allows for more control over time and work-life balance.
• Networking should focus on building deep, meaningful connections rather than quantity.
• Authenticity and a long-term mindset are key in networking.

Sound Bites

• "Why do we all have to physically be in the same place?"
• "I'm gonna resign today... I called my husband first, which was probably a good idea."
• "Every time Eileen and I would see each other, it was like, oh my gosh, is every day like this?"
• "We have value pricing in place, which to us means we've constructed a program for you consisting of X number of campaigns."
• "I just think it's so much easier... I mean, nobody wants to see that."
• "It just makes so much more sense to build relationships in the business comes with it."

Chapters

00:00 Introduction and Multiple Guests

00:41 Escaping the Corporate World: Eileen's Story

04:04 Transitioning from Television to Consulting: Rob's Journey

07:08 Building Strong Client Relationships and Trust

09:35 Navigating Pricing Challenges

13:07 The Importance of Adaptability and Pivoting

26:10 Value Pricing and Constructing a Program

28:44 Building a Solo Business and Hiring Specialists

32:38 The Importance of Trust and Flexibility in Client Relationships

39:36 Networking: Quality Over Quantity

44:37 Authenticity and a Long-Term Mindset in Networking