The Disruptionists

#048 - How Jillian Michaels Built a Brand That Lasts (And Why Most Don’t) 🧠🔥

Tue, 04 Nov 2025 18:00:00 +1000

In this new episode of The Disruptionist, Jess Singh sits down with global fitness icon Jillian Michaels to unpack what it really takes to build a brand with staying power. From battling media narratives to staying radically consistent, Jillian shares the truth behind her longevity, and why authenticity still wins.

Whether you're a founder, coach, or content creator, this episode is a masterclass in brand integrity, audience loyalty, and the kind of messaging that cuts through noise and lasts.

Join the disruption movement today! Subscribe to The Disruptionists Podcast, dive deep into transformative insights, and be part of shaping the future of business. Click here to subscribe now! https://www.youtube.com/channel/UCZ8OpVSSkjEMCCCkyWSjAPA

Follow Jess:

https://www.instagram.com/itsjesssingh/

https://www.facebook.com/itsjessjsingh/

https://www.linkedin.com/in/its-jess-singh/

Follow Jillian Michaels:

https://www.instagram.com/jillianmichaels/?hl=en

https://www.facebook.com/jillianmichaels/

https://www.youtube.com/c/JillianMichaels

Timestamps:

00:00:00 - Introduction

00:00:55 - Jillian Michaels on Authenticity and Integrity

00:02:12 - Realizing Fame and Brand Evolution

00:04:09 - Challenges of Being Known for The Biggest Loser

00:05:09 - The Importance of Consistent Branding

00:06:09 - Maintaining Authenticity in Media and Marketing

00:07:02 - Consistent Messaging and Audience Connection

00:08:05 - Targeting the Right Demographic

00:09:35 - Jillian Michaels' Legacy and Honesty

#047 - Why Your Marketing Isn’t Working (And How to Fix It for Good) 🔧📉

Tue, 21 Oct 2025 18:00:00 +1000

In this new episode of The Disruptionist, Jess Singh reveals why most marketing fails, and it’s not because of effort. From broken CTAs to misaligned messaging, this episode is a deep dive into the blind spots quietly sabotaging your growth.

Jess walks through five overlooked areas every business should audit: digital footprint, competitor gaps, customer journey, brand voice, and strategic prioritisation. Whether you’re a founder, coach, or service-based entrepreneur, this is your roadmap to fixing what’s broken and finally building marketing that converts.

Follow Jess:

https://www.instagram.com/itsjesssingh/

Timestamps:

00:00:00 - Introduction

00:01:03 - The Importance of an Online Presence Audit

00:02:16 - Identifying Blind Spots in Your Business

00:03:09 - Conducting a Marketing Gap and Competitor Analysis

00:04:13 - Understanding the Customer Journey

00:05:27 - Mapping Out the Customer Journey

00:06:21 - Prioritizing Your Marketing Efforts

00:07:56 - Aligning Your Brand Message Across Channels

00:09:01 - The Role of Strategy in Marketing Success

#046 - AI Won’t Save Your Marketing Strategy (Here’s What Will) 🧠🚀

Tue, 07 Oct 2025 18:00:00 +1000

In this new episode of The Disruptionist, Jess Singh tackles the AI hype head-on, revealing why speed without strategy is a trap, and how to avoid building a fast but hollow brand. From misused tools to forgettable messaging, this is a wake-up call for founders chasing shortcuts.

Jess breaks down how to blend AI with real strategic thinking, showing why clarity, positioning, and emotional resonance still need a human touch. Whether you're scaling content or refining your brand voice, this episode is a masterclass in leading with vision, not just automation.

Follow Jess:

https://www.instagram.com/itsjesssingh/

Timestamps:

00:00:00 - Introduction

00:01:03 - AI's Role in Marketing Strategy

00:01:24 - Common Misconceptions About AI

00:01:55 - Strategy vs. Speed

00:02:27 - Human Element in Strategy

00:03:10 - Case Study: ChatGPT and Brand Voice

00:03:41 - Using AI to Scale What Works

00:04:12 - Dangers of Outsourcing Thinking to AI

00:04:25 - Support for Small Business Owners

00:04:56 - AI as a Support Tool, Not a Leader

00:05:17 - The Paradox of Ignoring vs. Relying on AI

00:05:49 - Marrying AI with Strategy

00:06:10 - Leadership and Vision in Marketing

00:06:31 - AI Strategy Starter Guide

00:06:42 - Explosion of Bad Content Due to AI

#045 - Building A Stranger A Complete Marketing Strategy in 10 Minutes 🧠⚡

Tue, 23 Sep 2025 18:00:00 +1000

In this new episode of The Disruptionist, Jess Singh builds a complete marketing strategy for a real-world business, in just 10 minutes. No prep, no fluff, just sharp positioning, audience clarity, and scalable tactics for service-based brands that want to stop blending in.

From redefining ideal client personas to crafting high-trust funnels and strategic messaging, this episode is a masterclass in how to market smarter. Whether you're an accountant, consultant, or SME owner tired of generic marketing, this breakdown shows you how to reposition your brand and attract premium clients, without becoming a social media celebrity.

Follow Jess:

https://www.instagram.com/itsjesssingh/

Timestamps:

00:00:00 - Introduction

00:00:32 - Creating a Marketing Strategy in 10 Minutes

00:01:04 - Identifying Goals for Precision Numbers Accounting

00:01:36 - Defining the Ideal Client Persona

00:03:54 - Building Brand Positioning

00:05:29 - Crafting a Core Message and Marketing Hook

00:06:42 - Selecting Strategic Marketing Channels

00:07:37 - Auditing the Client Journey

00:08:31 - Conclusion: From Generic to Strategic

#044 - REACTING to Campaigns That Broke the Internet 🌐💥

Tue, 09 Sep 2025 18:00:00 +1000

In this new episode of The Disruptionist, Jess Singh breaks down the boldest brand moves shaking up marketing, from sleep tape launches with cult-like community vibes to jazz-filled guerrilla campaigns in NYC. These aren’t just clever tactics, they’re strategic plays that build emotional connection, drive loyalty, and cut through the noise.

Jess reacts to viral campaigns, AI-powered branding, sonic storytelling, and the rise of creator-led marketing. Whether it’s Sleep or Die’s gamified launch or Maison’s ice-block reveal, this episode is a masterclass in how to stand out without selling out. If you’re tired of cookie-cutter content and want to build a brand people rave about, this one’s for you.

Follow Jess:

https://www.instagram.com/itsjesssingh/

Timestamps:

00:00:00 - Introduction

00:01:22 - Marketing 101: Sell the Outcome, Not the Product

00:03:25 - Building Community Before Launch: Sleep or Die's Strategy

00:06:24 - Innovative Social Media Campaigns: Brands That Stand Out

00:09:15 - The Power of Experiential Marketing and Sound Branding

00:11:17 - The Future of Marketing: Storytelling and Video Production

#043 - I’ve Created Countless Marketing Strategies – This Is How You Do It 🧠📈

Tue, 26 Aug 2025 18:00:00 +1000

In this episode of The Disruptionist, Jess Singh reveals the five most overlooked reasons your marketing isn’t converting, despite having a solid offer, slick website, and daily content. These aren’t surface-level mistakes, they’re deep misalignments that silently erode trust, repel ideal clients, and bleed belief from your funnel.

Whether it’s a $30K consulting offer that reads like a budget gig, automated emails that crack customer confidence, or content that speaks to the wrong buying stage, Jess breaks down the invisible disconnects that cost businesses thousands. It’s not about doing more, it’s about doing what actually moves the needle.

Watch now to learn how to audit your strategy, realign your message to market, and build a brand that converts with clarity, consistency, and confidence. Because when your funnel flows and your promise lands, growth isn’t a grind, it’s inevitable.

Follow Jess:

https://www.instagram.com/itsjesssingh/

Timestamps:

00:00:00 - Introduction

00:01:46 - Lesson 1: Website vs. Offer Misalignment

00:02:40 - Lesson 2: Speaking to the Right Ideal Client

00:03:21 - Lesson 3: Trust Leakage in Your Funnel

00:04:14 - Lesson 4: Content and Customer Buying Stages

00:05:06 - Lesson 5: The Danger of Over Marketing

00:05:48 - Conclusion: The Power of Strategic Alignment

#042 - The BEST Marketing Collaborations Of All Time 🔥🤝

Tue, 12 Aug 2025 18:00:00 +1000

In this episode of The Disruptionist, Jess Singh breaks down the most brilliant brand collaborations of all time, from billion-dollar tacos to luxury meme culture. These aren’t just viral moments, they’re strategic masterstrokes that reshaped industries, sparked emotion, and built lasting brand equity.

Whether it’s Taco Bell and Doritos creating flavour-fuelled chaos, Apple and Nike embedding purpose into daily habits, or Barbie teaming up with over 100 brands to dominate culture, Jess reveals what makes a collab truly transformational. It’s not about hype, it’s about behaviour change, emotional resonance, and strategic alignment.

Watch now to learn how to think like a collab strategist—and why the right partnership can multiply your brand’s value overnight.

Follow Jess:

https://www.instagram.com/itsjesssingh/

Timestamps:

00:00:00 - Introduction

00:00:43 - Case Study: Taco Bell and Doritos

00:01:39 - Case Study: Apple and Nike

00:03:38 - Case Study: Balenciaga and Crocs

00:04:43 - Support for Small Business Owners

00:05:04 - Case Study: Barbie's Brand Takeover

00:05:58 - Case Study: James Bond, Omega, and Aston Martin

00:06:51 - Becoming a Collab Strategist

00:07:23 - Engagement and Final Thoughts

#041 - Why Sensory Marketing Isn’t Always a Snack 🥴🧃

Wed, 30 Jul 2025 18:00:00 +1000

In this episode of The Disruptionist, Jess Singh throws precision punches at overplayed branding tactics, from cheesy sensory marketing to luxury palettes gone stale. No scripts, no filters, just hot takes and sharper strategy. Across a rapid-fire stream of viral reactions, Jess dissects the emotional gaps in today’s branding playbook and reclaims clarity from the clutter.

What unfolds is not just critique, but a masterclass in recalibrating relevance. Jess exposes how tactics like “authenticity overload” and Gen Z aesthetics can backfire if they lose emotional grip. Instead, she spotlights the power of selling reliefover features, and why resonance is greater than polish.

The challenge? To cut through the noise while staying human. The lesson? Aesthetic doesn’t equal connection, strategy does.

Follow Jess:

https://www.instagram.com/itsjesssingh/

Timestamps:

00:00:00 - Introduction

00:00:28 - Viral Video Reactions: Primary Colors in Branding

00:02:28 - Sensory Marketing: Making Products Appealing

00:04:25 - Selling the Problem: Creating Customer Relief

00:05:31 - Innovative Chewing Gum Brand Concept

00:07:49 - Gen Z Marketing: Trends and Fads

00:09:28 - Volvo's Marketing Strategy: Target Audience Analysis

#040 - Experts REACT to Iran’s Role in Rising Global Instability 😱🧨

Mon, 21 Jul 2025 18:00:00 +1000

In this episode of The Disruptionist, Jess Singh confronts the uncomfortable truths reshaping global leadership and business strategy. Referencing guest Dave Walker’s insight on America’s declining fiscal control and the rising influence of Iran, the episode draws powerful parallels between geopolitical instability and reactive decision-making in entrepreneurship.

From military power plays to unresolved tariff tensions, Jess spotlights how uncertainty, whether global or internal, can quietly sabotage business momentum. Dave's decades-long economic foresight reminds us that ignoring debt, strategy, and global signals leaves companies vulnerable to chaos.

This episode challenges founders to rise above fear and short-term thinking. The message is clear: power without discipline collapses, and strategy, not guesswork, is the path forward.

Follow Jess:

https://www.instagram.com/itsjesssingh/

Timestamps:

00:00:00 - Introduction

00:01:51 - America's Superpower Status

00:03:33 - The Global Ripple Effect of U.S. Actions

00:04:53 - Advice for Entrepreneurs on Debt and Expenses

00:06:36 - The Importance of Long-Term Planning

00:08:35 - Identifying Mega Trends

00:10:40 - Reforms Needed for U.S. Government Finances

00:11:32 - Promoting "America in 2040"

#039 - How One Wrong Marketing Move Can Kill Your Business 💀🚫

Tue, 01 Jul 2025 18:00:00 +1000

In this episode of The Disruptionist, Jess Singh unpacks the biggest marketing mistakes that quietly kill momentum, like weak positioning, rushing into tactics, and trying to speak to everyone. She challenges the idea that playing it safe works, reminding us that random marketing leads to random results. From ignoring your brand to guessing what your audience wants, Jess calls for a bold shift: ditch the templates, listen to your market, and lead with strategy. If you’re ready to market with purpose and clarity, this one’s for you.

Follow Jess:

https://www.instagram.com/itsjesssingh/

Timestamps:

00:00:00 - Introduction

00:00:21 - Wrong Positioning

00:01:04 - Marketing Failures

00:01:25 - Mistake #1: Positioning

00:02:28 - Mistake #2: Too Soon

00:04:04 - Mistake #3: Everyone Trap

00:04:57 - Mistake #4: No Brand

00:06:02 - Mistake #5: Ignoring Market

00:06:45 - Recap

00:07:17 - CTA: Free Checklist

00:07:48 - Conclusion

#038 - 10 Minutes of Brutal Marketing Advice for Struggling Business Owners 💥📉

Tue, 17 Jun 2025 15:30:00 +1000

In this episode of The Disruptionist, host Jess Singh unpacks the biggest mistakes in modern marketing. She challenges the idea that playing it safe works reminding us that random marketing leads to random results. Jess calls out outdated templates and copy-paste tactics, urging business owners to ditch mimicry and lean into bold, authentic strategies.

With a focus on clarity, connection, and real results, Jess cuts through the noise to help you build marketing that aligns with your vision and speaks to the right audience.This is your invitation to disrupt the norm and market with purpose.

Follow Jess:

https://www.instagram.com/itsjesssingh/

Timestamps:

00:00:00 - Introduction

00:01:14 - Brutal Truth #1: No One Cares About Your Product

00:02:38 - Brutal Truth #2: You're Targeting Everyone

00:03:42 - Brutal Truth #3: Your Brand is Bland

00:04:13 - Brutal Truth #4: Obsession with Likes Over Sales

00:04:46 - Brutal Truth #5: Inconsistent Marketing Efforts

00:05:18 - Recap of Key Points

#037 - Why Most Marketing Agencies Waste Your Money 💸❌

Tue, 03 Jun 2025 17:30:00 +1000

Join the disruption movement today! Subscribe to The Disruptionists

Podcast, dive deep into transformative insights, and be part of shaping

the future of business. Click here to subscribe now!

https://www.youtube.com/channel/UCZ8OpVSSkjEMCCCkyWSjAPA

In this episode of The Disruptionist, I reveal why many marketing

agencies waste your money and how to find those that deliver real

results. With 20 years of experience, I expose common pitfalls

businesses face when investing without a clear strategy. I’ll show you

how to spot agencies focused on quick fixes instead of meaningful

plans—and how to make your marketing budget truly drive engagement and

growth. Join me to disrupt the status quo and transform your marketing

journey.

Follow Jess:

https://www.instagram.com/itsjesssingh/

Timestamps:

00:00:00 - Introduction

00:01:03 - The Problem with Traditional Agencies

00:02:06 - Case Study: Sarah's Marketing Struggles

00:03:21 - The Importance of Strategy Over Tactics

00:04:03 - Checklist for Choosing the Right Agency

00:05:08 - The Strategy-First Approach

00:06:22 - Transforming Marketing Results

#036 - How to Leverage Partnerships for Growth 🤝🚀

Tue, 20 May 2025 17:30:00 +1000

Join the disruption movement today! Subscribe to The Disruptionists

Podcast, dive deep into transformative insights, and be part of shaping

the future of business. Click here to subscribe now!

https://www.youtube.com/channel/UCZ8OpVSSkjEMCCCkyWSjAPA

In this episode of The Disruptionists, Jess Singh shares how strategic

partnerships can drive exponential growth without hurting sales. With

20+ years in branding and marketing, she challenges the “competition”

mindset and shows how collaboration expands reach and deepens customer

engagement.

Featuring insights from Boost Juice founder Janine Allis, this is a

must-watch for entrepreneurs ready to grow through connection.

Follow Jess:

https://www.instagram.com/itsjesssingh/

Timestamps:

00:00:00 - Intro

00:01:04 - Collaboration Over Competition

00:02:17 - The Fear of Sharing

00:03:11 - Strategic Partnership Framework

00:04:04 - Expanding Reach Through Collaboration

00:06:01 - Adding Value to Customers

00:07:34 - Marketing Budgets and Impact

00:08:37 - Case Study: Boost Juice and Disney

00:10:55 - Real-Life Example: Mochi Donuts and Hello Kitty

00:12:31 - Approaching Partnerships

00:13:34 - Creating Mutual Value

00:14:49 - Flipping the Script: Collaboration Mindset

#035 - How Reebok Took Over the World 🌍👟 (Lessons from Joe Foster)

Tue, 06 May 2025 16:00:00 +1000

Join the disruption movement today! Subscribe to The Disruptionists

Podcast, dive deep into transformative insights, and be part of shaping

the future of business. Click here to subscribe now!

https://www.youtube.com/channel/UCZ8OpVSSkjEMCCCkyWSjAPA

In this episode, we dive into the story of Reebok co-founder Joe Foster

and how he turned a small family business into a global sportswear

giant. We explore how he spotted market gaps, made bold brand moves, and

formed the partnerships that powered Reebok’s rise — plus insights from

his book Shoemaker. If you’re into disruptive marketing and brand

storytelling, you’ll want to tune in.

Follow Jess:

https://www.instagram.com/itsjesssingh/

Timestamps:

00:00:00 - Introduction

00:00:52 - Introduction to Joe Foster and His Book

00:01:13 - Joe Foster's Reebok Legacy

00:01:33 - Importance of Strategic Partnerships

00:01:55 - Lessons from Joe Foster's Book

00:02:16 - Building a Brand from Scratch

00:05:35 - Adapting to Challenges in a Competitive Market

00:06:50 - From Homegrown Brand to Global Player

00:08:15 - Importance of Storytelling in Branding

00:09:29 - Authenticity and Personal Connection

00:10:01 - Consistency and Resilience

00:10:54 - Innovation and Staying Competitive

00:11:04 - Additional Insights from Joe Foster

#034 - The $900M Move That Made Reebok a Global Icon! 💸🌍

Tue, 22 Apr 2025 17:30:00 +1000

Join the disruption movement today! Subscribe to The Disruptionists

Podcast, dive deep into transformative insights, and be part of shaping

the future of business. Click here to subscribe now!

https://www.youtube.com/channel/UCZ8OpVSSkjEMCCCkyWSjAP

In this episode, Jess sits down with Reebok founder Joe Foster to unpack

his entrepreneurial journey. Joe shares stories from his book

Shoemaker, including leaving a failing family business, navigating

unexpected challenges, and the pivotal rebrand that launched Reebok. He

dives into the power of resilience, spotting white space, and building a

team-driven brand that disrupted the sports industry.

Follow Jess:

https://www.instagram.com/itsjesssingh/

Timestamps:

00:00:00 - Introduction

00:01:00 - Challenges and Opportunities

00:02:30 - The Importance of Brand Values

00:04:30 - Strategic Branding and Evolution

00:06:30 - Transition to Lifestyle Brand

00:09:00 - Understanding Customer Needs

00:11:30 - Influence of Aerobics and Celebrity Endorsements

00:14:00 - Competition and Market Positioning

00:16:00 - Advice for Entrepreneurs

#033 - Exposing Bad Marketing Advice from TikTok! 🚫📉

Tue, 08 Apr 2025 18:00:00 +1000

Join the disruption movement today! Subscribe to The Disruptionists

Podcast, dive deep into transformative insights, and be part of shaping

the future of business. Click here to subscribe now!

https://www.youtube.com/channel/UCZ8OpVSSkjEMCCCkyWSjAP

In this episode of The Disruptionist, Jess Singh unpacks one of the most shocking and racist ads ever aired, a 2003 Thai commercial where a Black man is feared for simply helping a child.

Jess explores how media like this shapes young minds, reinforces harmful biases, and highlights the critical role marketers play in shaping perception.

Tune in for a powerful conversation on branding, media responsibility, and the impact of representation.

Follow Jess:

https://www.instagram.com/itsjesssingh/

Timestamps:

00:00:00 - Introduction

 00:00:57 - Reaction Video: Worst Racist Advertisement

 00:02:14 - Analysis of the Racist Advertisement

 00:03:08 - Marketing Shock Value and Execution

 00:04:03 - Reaction Video: Fiji Water Marketing Fail

 00:05:08 - Importance of Strategic Marketing and Branding

 00:06:09 - Reaction Video: Joe and the Juice Photoshoot

 00:07:25 - Reaction Video: Mr. Beast's Marketing Genius

 00:08:43 - Importance of Storytelling in Marketing

 00:09:36 - Example of Storytelling in Nutrient Company

#032 - Steal the Branding Secrets I Learned from Meeting Tommy Hilfiger! 🔥🎯

Tue, 25 Mar 2025 17:30:00 +1000

Join the disruption movement today! Subscribe to The Disruptionists

Podcast, dive deep into transformative insights, and be part of shaping

the future of business. Click here to subscribe now!

https://www.youtube.com/channel/UCZ8OpVSSkjEMCCCkyWSjAP

In this episode of The Disruptionist, Jess Singh explores branding

strategies, comparing Tommy Hilfiger’s long-term vision with fast

fashion’s trend-driven approach. She shares insights from her meeting

with Tommy, revealing how brand consistency built his legacy. Tune in to

learn how to create lasting brand loyalty beyond short-term sales and

elevate your marketing strategy!

Follow Jess:

https://www.instagram.com/itsjesssingh/

Timestamps:

00:00:00 - Introduction

00:01:44 - Lessons from Tommy Hilfiger

00:02:55 - Consistency in Brand Messaging

00:04:40 - Quality vs. Fast Fashion

00:05:51 - Emotional Connections with Customers

00:07:40 - The Power of Storytelling

00:08:54 - Strategic Brand Positioning

00:09:56 - The Struggles of Building a Brand

00:10:38 - Key Takeaways for Brand Success

#031 - 7 Marketing Hacks That Will Explode Your Business 🚀💡

Tue, 11 Mar 2025 18:00:00 +1000

Join the disruption movement today! Subscribe to The Disruptionists

Podcast, dive deep into transformative insights, and be part of shaping

the future of business. Click here to subscribe now!

https://www.youtube.com/channel/UCZ8OpVSSkjEMCCCkyWSjAP

In this episode of The Disruptionist, Jess Singh explores email

marketing as a cost-effective tool for customer retention. She

highlights data-driven optimization, A/B testing, and actionable

marketing hacks to boost conversions and refine sales funnels. Tune in

for insights to disrupt the status quo and scale your business!

Follow Jess:

https://www.instagram.com/itsjesssingh/

Timestamps:

00:00:00 - Introduction

00:00:54 - Proven Marketing Strategies

00:01:04 - Importance of Optimization

00:01:46 - A-B Testing for Better Conversions

00:04:46 - Creating Value with Content

00:07:04 - Building Relationships on Social Media

00:07:48 - Email Marketing's Continued Profitability

00:08:09 - Personalization in Email Marketing

00:09:01 - Automating Email Marketing

00:10:25 - Turning Customers into Advocates

00:11:08 - Partnerships and Collaborations

00:12:35 - Power of Referral Marketing

#030 - How Big Brands Influence Us Every Day! 🏢✨

Tue, 25 Feb 2025 17:30:00 +1000

In this episode of The Disruptionist, Jess Singh explores how branding subtly shapes our daily decisions. Inspired by her visit to Times Square, she highlights why big brands invest in high-traffic ads to build trust and prestige. Jess breaks down the power of consistent branding—logos, colors, and messaging—in creating recognition and connection. She also shares how small businesses can apply these strategies to stay relevant. Tune in for a thought-provoking look at branding’s impact in today’s fast-paced world.

Follow Jess: https://www.instagram.com/itsjesssingh/

Timestamps:

00:00:00 - Introduction

00:01:05 - Influence of Brands in Daily Life

00:01:38 - The Prestige of High-Visibility Advertising

00:02:41 - Consistency in Branding

00:03:55 - Physical Branding and Store Design

00:04:17 - Emotional Branding

00:05:23 - Coke vs. Pepsi: A Branding Battle

 00:06:15 - Subtle Branding Techniques

00:07:40 - Digital Branding Influence

00:08:55 - Strategies for Small Businesses

00:10:20 - The Impact of Branding on Customer Perception

00:11:34 - Measuring Branding Effectiveness

#029 - How to Make Your Brand UNFORGETTABLE in 10 Minutes! 🚀🔥

Tue, 11 Feb 2025 18:45:00 +1000

In this episode of The Disruptionist, Jess Singh breaks down the essentials of branding and marketing in just 10 minutes. She highlights the power of consistency, emotional connections, and brand identity in building trust and customer loyalty. Tune in for game-changing strategies to make your brand stand out!

Follow Jess: https://www.instagram.com/itsjesssingh/

Timestamps:

00:00:00 - Introduction

 00:00:31 - Welcome to The Disruptionist

 00:00:51 - What is Branding?

 00:01:56 - Key Elements of a Successful Brand

 00:03:09 - Consistency in Messaging

 00:03:41 - Emotional Connection and Customer Loyalty

 00:05:03 - Brand Promise and Differentiation

 00:05:56 - Branding vs. Marketing

 00:06:21 - Examples of Excellent

Branding: Tesla and SpaceX

 00:07:56 - Building a Strong Brand on a Budget

 00:09:50 - Common Branding Mistakes to Avoid

#028 - How Visualizing Your Product Changes EVERYTHING! 👀💡 👀💡

Tue, 28 Jan 2025 18:00:00 +1000

In this episode of The Disruptionist, Host Jess reveals how visualization boosts sales. Learn how showcasing products in a ready-to-use way builds emotional connections and drives purchases. Using food brands as examples, Jess highlights the power of focusing on results over products. Tune in for actionable marketing insights!

Join the disruption movement today! Subscribe to The Disruptionists Podcast, dive deep into transformative insights, and be part of shaping the future of business. Click here to subscribe now! https://www.youtube.com/channel/UCZ8OpVSSkjEMCCCkyWSjAPA

Follow Jess:

https://www.instagram.com/itsjesssingh/

Timestamps:

00:00:00 - The Visualization Effect in Marketing  

00:01:00 - Creative Marketing on a Budget

 00:02:16 - Understanding Marketing Relevance

 00:04:16 - The Importance of Results Over Features

 00:05:30 - The Impact of Competition on Sales

 00:08:55 - The Rise of Crocs: A Case Study

 00:10:10 - The Comfort vs. Aesthetic Debate

 00:11:25 - Engagement and Community Interaction

#027 - 20 Years Of Marketing Advice In 10 Minutes 🚀📈

Tue, 14 Jan 2025 17:30:00 +1000

In this episode, join Jess Singh of The Disruptionist as she unpacks 20 years of timeless marketing principles. From crafting impactful messages to the rise of relationship marketing and cause-driven strategies, discover actionable lessons to elevate your branding and customer journeys. Tune in for insights that will transform your marketing approach!

Follow Jess:

https://www.instagram.com/itsjesssingh/

Timestamps:

00:00:00 - Introduction  

00:00:54 - 20 Years of Marketing Advice in 10 Minutes

 00:01:04 - Relationship-Based Marketing Evolution

 00:01:58 - Educational Marketing and Word of Mouth

 00:03:22 - From Push to Pull Marketing

 00:04:34 - The Shift from Mass Marketing to Data-Driven Marketing

 00:06:00 - Always-On Marketing Strategy

 00:06:43 - Common Marketing Mistakes

 00:07:47 - Cause-Related Marketing and Purpose-Driven Brands

 00:08:39 - The Importance of Customer Journey

 00:09:32 - The Unchanging Importance of the Message

#026 - Want Viral Campaigns Like Mr. Beast? Here’s How! 🚀📈

Mon, 30 Dec 2024 16:00:00 +1000

In this episode of The Disruptionist, Jess Singh explores Mr. Beast’s genius strategies and how small business owners can apply them. Learn the power of community-building, audience engagement, and intentional content creation to elevate your brand and marketing efforts!

Follow Jess:

https://www.instagram.com/itsjesssingh/

Timestamps

00:00:00 - Introduction

 00:01:05 - Who is Mr. Beast?

 00:02:29 - Content is Currency: Creating Value-Driven Content

 00:03:52 - Engagement: Building a Loyal Community

 00:04:45 - High-Stakes Campaigns: The Art of Going Viral

 00:05:48 - Collaboration and Partnerships: Learning from Mr. Beast

 00:08:25 - Testing and Optimizing: The Power of Data

 00:09:39 - Giveaways and Incentives: Driving Engagement

 00:10:54 - Key Takeaways from Mr. Beast's Strategies

#025 - GENIUS Marketing Tactics You Need to Know! 🔥📈

Tue, 17 Dec 2024 18:00:00 +1000

In this episode of The Disruptionists, Jess Singh unpacks clever marketing tactics like Starbucks' name-on-cup strategy and the toothpaste industry's segmentation tricks. She explores the psychology behind these methods, questioning their impact while emphasizing the power of aligning brand values with customer connections. Tune in for disruptive insights to elevate your marketing game!

Follow Jess:

https://www.instagram.com/itsjesssingh/

Timestamps:

00:00:00 - Starbucks Name Trick 

00:01:05 - Introduction to The Disruptionists 

00:01:38 - Stanley’s Viral Marketing 

00:03:52 - Creative Brand Opportunities

00:04:43 - Decoy Pricing Strategy 

00:05:08 - Perceived Value in Marketing 

00:06:44 - Psychological Influences on Consumer Behavior 

00:09:12 - Support for Small Business Owners 

00:10:20 - Toothpaste Marketing Tactics 

00:14:00 - Apple’s Touch Strategy

#024 - The Power Couple’s SECRET to Personal Branding Success ✨💼

Tue, 03 Dec 2024 17:30:00 +1000

In this episode, we explore the world of luxury brands with power couple Caroline Stanbury and Sergio Carrello. Caroline, a luxury brand expert and star of The Real Housewives of Dubai, is known for building vibrant communities. Her husband, Sergio, a former pro soccer player, offers a unique perspective to their partnership. Join us for an inspiring discussion on their journeys and insights into the luxury market!

Follow Jess:

https://www.instagram.com/itsjesssingh/

Work with Caroline and Sergio:

https://www.instagram.com/carolinestanbury/

https://www.instagram.com/sergiocarrallo/

Timestamps:

00:00:00 - 00:00:53: Introduction

 00:01:57 - 00:02:30: Caroline's Background and Achievements

 00:02:30 - 00:03:23: Caroline's Luxury Brand Building

 00:03:23 - 00:04:05: The Importance of Personal Branding

 00:04:58 - 00:05:29: Authenticity in Branding

 00:05:29 - 00:06:00: Leveraging Personal Relationships for Brand Growth

 00:06:21 - 00:07:14: Caroline's Storytelling Approach

 00:07:24 - 00:08:06: Sergio's Role and Transition

 00:08:06 - 00:08:48: Sergio's Strategic Contributions

 00:08:48 - 00:09:40: Lessons from Sergio's Sports Background

 00:09:40 - 00:10:12: Expanding Influence Beyond Core Skills

 00:10:12 - 00:10:54: Leveraging Brand Power in Other Endeavors

 00:11:45 - 00:12:17: Building a Loyal Community

 00:12:17 - 00:13:00: Key Takeaways for Building a Luxury Brand

#023 - What Makes Partnerships Actually Work? 🤝

Tue, 19 Nov 2024 17:30:00 +1000

In this episode of The Disruptionist, Jess Singh chats with Caroline and Sergio about their entrepreneurial journeys. Caroline shares how starting as a NYC stylist led to freedom and balance, while Sergio reflects on his sports background and business curiosity. Together, they explore the drive for independence and passion in business. Tune in for inspiration on creating a fulfilling entrepreneurial life!

Follow Jess:

https://www.instagram.com/itsjesssingh/

Follow Caroline and Sergio:

https://www.instagram.com/carolinestanbury/

https://www.instagram.com/sergiocarrallo/

Timestamps:

00:00:00 - Introduction  

00:00:42 - Personal Journeys in Business 

00:01:35 - Authenticity in the Entertainment Industry 

00:02:44 - Staying True to Yourself 

00:04:09 - Dream Collaborations 

00:05:33 - Lifestyle Branding 

00:06:07 - Working Together as Partners

 00:07:51 - Exciting Projects Ahead

#022 - How Do Strategic Partnerships Boost Marketing? 🔗📈

Tue, 05 Nov 2024 17:30:00 +1000

In this episode of The Disruptionist, host Jess Singh explores the value of strategic partnerships in marketing. She highlights the benefits of collaborating with those in your network who share your target audience but provide complementary services. Drawing from her experience with a client who successfully expanded their reach through a strategic partnership, Jess demonstrates how strong relationships can boost impact and value for customers. Tune in for actionable tips on creating meaningful collaborations to enhance your marketing strategy and customer engagement.

Follow Jess:

https://www.instagram.com/itsjesssingh/

Timestamps:

00:00:00 - Introduction

00:00:53 - Importance of Relationships in Marketing 

00:01:25 - Identifying Potential Partners in Your Network

 00:02:07 - Example of a Successful Partnership

 00:04:15 - Approaching New Collaborations 

00:05:07 - Evaluating Potential Partners 

00:06:21 - Transparency in Partnerships

 00:07:25 - Timing for Strategic Partnerships

 00:08:07 - Seasonal Collaborations

#021 - 10 Causes of Entrepreneur Burnout You Need to Know! 🚨💼

Tue, 22 Oct 2024 17:30:00 +1000

In this episode of The Disruptionist, Jess Singh tackles the common excuses entrepreneurs make that lead to burnout. She stresses the need for prioritizing self-care, recognizing the internal dialogue that causes us to put ourselves last, and seeking accountability partners to ease the burden. Jess offers strategies to help entrepreneurs juggle responsibilities, improve work quality, and reclaim their time and energy.

Follow Jess:

https://www.instagram.com/itsjesssingh/

Timestamps

00:00:00 - Introduction

00:01:05 - The Dangers of Overcommitment

00:02:29 - Slowing Down to Speed Up

00:03:53 - The Weight of Responsibilities

00:05:06 - Health Risks of Overcommitment

00:06:00 - The Importance of Self-Care

00:07:02 - Commitment to Change

#020 - 3 Psychological Hacks to Make Customers Love Your Brand! 😊🔥

Tue, 08 Oct 2024 17:30:00 +1000

In this episode, Host Jess Singh explores the power of personal branding in 2024 and its alignment with cohesive organizational branding. She urges marketing and sales leaders to encourage employee engagement on social media while offering guidance to ensure brand integrity. She also reacts to viral entrepreneurship content, revealing the pitfalls of misleading social portrayals and the value of authentic self-representation. Tune in for actionable insights on leveraging personal and company branding effectively!

Join the disruption movement today! Subscribe to The Disruptionists Podcast, dive deep into transformative insights, and be part of shaping the future of business. Click here to subscribe now! https://www.youtube.com/channel/UCZ8OpVSSkjEMCCCkyWSjAPA

Follow Jess:

https://www.instagram.com/itsjesssingh/

Timestamps:

00:00:00 - Introduction

00:00:44 - Reaction to Viral Content

00:01:08 - Authenticity on social media

00:02:01 - Employees Posting on social media

00:03:05 - Psychological Trick: Rule of Three

00:04:01 - The Pitfalls of Discount Branding

00:05:05 - Risks of Overusing Discounts

00:06:04 - Balancing Personal and Organizational Branding

#019 - How to Craft a Powerful Email Marketing Strategy! 📧💡

Tue, 17 Sep 2024 17:00:00 +1000

In this episode of The Disruptionist, host Jess Singh explores the lasting power of email marketing and its role in customer engagement. Jess highlights the need to treat email as a conversation, focusing on value and relationship-building. Key strategies include crafting compelling subject lines and providing educational content to enhance brand interaction. Learn how to stand out in a crowded inbox and re-engage your audience with innovative email techniques. Tune in!

Follow Jess:

https://www.instagram.com/itsjesssingh/

Timestamps

00:00:00 - Introduction

00:01:02 - The Importance of Email Marketing

00:02:40 - Building Relationships Beyond Sales

00:04:04 - Understanding Different Email Marketing Strategies

00:05:41 - Lead Nurture Sequences Explained

00:06:34 - Educating Customers Through Email

00:07:48 - Essentials of a Successful Email

00:09:01 - Frequency and Timing in Email Marketing

00:10:15 - Summary of Email Marketing Strategies

#018 - 3 EASY Ways to Enhance Your Customer Journey🔥🎯

Tue, 03 Sep 2024 17:30:00 +1000

In this episode of The Disruptionist, Host Jess explores enhancing the customer journey by focusing on creating an omni-channel experience. She emphasizes the importance of sustainability in customer journeys and how ESG (environmental sustainability and governance) plays a crucial role.

Join the disruption movement today! Subscribe to The Disruptionists Podcast, dive deep into transformative insights, and be part of shaping the future of business. Click here to subscribe now! https://www.youtube.com/channel/UCZ8OpVSSkjEMCCCkyWSjAPA

Follow Jess:

https://www.instagram.com/itsjesssingh/

Timestamps

00:00:00 - Introduction

00:00:32 - Welcome to The Disruptionist

00:00:53 - Enhancing the Customer Journey

00:01:04 - Omni-Channel Experience

00:02:08 - Importance of Personalization

00:03:02 - Case Study: Milk Run

00:04:27 - Sustainability and Ethics

00:06:12 - Understanding ESG for Small Businesses

#017 - Ready to Level Up Your Branding Strategy? 🚀🎯

Tue, 27 Aug 2024 17:30:00 +1000

In this episode of The Disruptionist, host Jess Singh breaks down the critical differences between branding and marketing, emphasizing the importance of a long-term approach to building a strong brand identity such as LinkedIn optimization, investing in valuable content, understanding customer journey mapping, and overcoming self-limiting beliefs to fully unlock the potential of your brand.

Follow Jess:

https://www.instagram.com/itsjesssingh/

Timestamps

0:00 -Introduction

0:30: Branding vs. Marketing Overview

0:50: LinkedIn Banner Importance

1:15: LinkedIn’s Branding Potential

1:45: Branding as a Long-Term Strategy

2:20: Introduction to Customer Journey Map

2:50: Optimizing LinkedIn Profiles

3:15: Overcoming Self-Limiting Beliefs

#016 - Do You Know Your Brand Lingo? 🗣️📢

Tue, 20 Aug 2024 18:00:00 +1000

In this episode, Host Jess delves into the essential elements of brand positioning, brand image, and brand equity. Jess breaks down key branding lingo terms like brand identity and typography, emphasizing the importance of consistency in visual aspects of a brand. Tune in to elevate your understanding of marketing strategies and customer engagement to disrupt the status quo!

Join the disruption movement today! Subscribe to The Disruptionists Podcast, dive deep into transformative insights, and be part of shaping the future of business. Click here to subscribe now! https://www.youtube.com/channel/UCZ8OpVSSkjEMCCCkyWSjAPA

Follow Jess:

https://www.instagram.com/itsjesssingh/

Timestamps

00:00:00 - Introduction

00:00:44 - Understanding Branding Lingo

00:01:05 - What is Brand Identity?

00:01:47 - Defining Brand Image

00:03:01 - Importance of Brand Image

00:03:12 - What is Brand Equity?

00:04:14 - Building Brand Equity

00:05:19 - What is Brand Positioning?

00:06:11 - Examples of Brand Positioning

00:06:33 - Brand Voice and Tone

00:07:36 - Inspiration

#015 - Top 3 Essential Skills for Entrepreneurs! 💼🚀

Tue, 06 Aug 2024 17:45:00 +1000

In this episode of The Disruptionist, Jess Singh explores the top three essential skills for successful entrepreneurs. She emphasizes the importance of adaptability, communication, and problem-solving in the ever-changing world of entrepreneurship. Join Jess as she delves into why these skills are crucial for building relationships, navigating challenges, and driving innovation in the entrepreneurial landscape.

Follow Jess:

https://www.instagram.com/itsjesssingh/

Timestamps

00:00:00 - Introduction

00:01:02 - Top Three Essential Skills for Entrepreneurs

00:01:24 - Skill 1: Adaptability

00:02:05 - Adaptability During COVID-19

00:03:19 - Innovation in Online Education

00:04:01 - Recap on Adaptability

00:04:12 - Skill 2: Communication

00:05:05 - Effective Team Communication Example

00:06:00 - Mission, Vision, and Values in Communication

00:07:02 - Skill 3: Problem Solving

00:07:12 - Uber: A Case Study in Problem Solving

00:07:54 - Problem Solving on a Budget

00:08:15 - Recap of Essential Skills

#014 - The POWER of Authentic Marketing! 📈💡

Tue, 23 Jul 2024 17:45:00 +1000

In this episode of The Disruptionist, Jess Singh highlights the importance of authenticity and content over visuals in marketing. She emphasizes personalized copy to showcase brand personality and connect with customers, challenging the idea of universal marketing strategies. Tune in to learn how to craft a unique brand identity and engage authentically with your audience.

Follow Jess:

https://www.instagram.com/itsjesssingh/

Timestamps

00:00:00 - Introduction to Marketing and Branding

00:00:31 - Welcome to The Disruptionist

00:01:04 - Personalized Marketing Strategies

00:01:47 - The Necessity of a Website

00:02:20 - Social media as a Sales Platform

00:03:38 - Importance of a Professional Website for Services

00:04:31 - The Power of Copy in Marketing

00:05:19 - Copy in Different Publications

00:06:19 - Pricing Strategies

00:07:12 - Authentic Imagery Over Stock Photos

00:08:06 - Content Over Visuals

#013 - Are You Making These 5 Common Branding Mistakes? ❌🤔

Tue, 09 Jul 2024 18:00:00 +1000

In this episode of The Disruptionists, Jess Singh discusses the importance of avoiding common branding and marketing mistakes. She emphasizes the need for a clear strategy to truly understand and engage with your target audience. Neglecting the customer journey and resorting to random acts of marketing can lead to negative customer experiences.

Follow Jess:

https://www.instagram.com/itsjesssingh/

Timestamps

00:00:00 - Introduction

00:00:32 - Welcome to The Disruptionists

00:00:52 - Five Biggest Branding and Marketing Mistakes

00:01:03 - Mistake 1: Lack of Clear Strategy

00:02:17 - Random Acts of Marketing

00:02:49 - Mistake 2: Ignoring Data

00:04:25 - Mistake 3: Inconsistent Branding

00:05:29 - Mistake 4: Neglecting the Customer Journey

00:07:24 - Mistake 5: Failing to Adapt

#012 - HOW AI Can Boost Your Business! 📈🤖

Tue, 02 Jul 2024 17:45:00 +1000

In this episode of The Disruptionist, Jess Singh explores the transformative impact of AI on marketing and branding strategies. Discover how AI can revolutionize customer understanding and streamline the process of identifying ideal clients. Learn how tools like ChatGPT can efficiently analyze data to enhance marketing efforts and save time. Join the movement of innovative strategies that will elevate your brand to new heights

Follow Jess:

https://www.instagram.com/itsjesssingh/

Timestamps

00:00:00 - Introduction

00:00:45 - The Role of AI in Marketing

00:01:06 - Understanding Customers with AI

00:01:38 - Using ChatGPT for Customer Data Analysis

00:02:22 - Personalized Marketing with AI

00:03:17 - AI in Accounting Services

00:04:09 - AI in Customer Service

00:05:04 - AI in Customer Service Training

00:05:58 - AI for Forecasting Trends

00:07:01 - AI in Content Generation

00:08:18 - AI in Email Marketing

00:09:51 - Importance of Human Verification

#011 - The True Impact of Marketing Language 📈🗣️

Tue, 25 Jun 2024 17:30:00 +1000

In this episode of The Disruptionist, Jess Singh delves into the importance of understanding marketing lingo. Whether you're new to marketing or looking to refresh your knowledge, this episode is for you. Jess emphasizes how knowing the right terms helps in effective communication within your team or with external partners.

Follow Jess:

https://www.instagram.com/itsjesssingh/

Timestamps

00:00:00 - Introduction

00:00:31 - Welcome to The Disruptionist

00:00:42 - Importance of Marketing Terms

00:01:13 - Why Understanding Marketing is Crucial

00:02:17 - Defining Marketing

00:02:39 - Simplistic Definition of Marketing

00:03:10 - Understanding Brand

00:03:41 - Target Audience Explained

00:04:35 - Marketing Campaigns

#010 - Reacting To Viral Marketing Hacks You Need To Know! 😱💪

Tue, 18 Jun 2024 17:45:00 +1000

On this episode of The Disruptionist, Jess Singh reacted to the power of visualization in marketing and the importance of selling the end result rather than the product itself. Discussing the strategy of making products easy to imagine using, Jess emphasizes the need to tap into the customer's mindset. The episode also delves into branding secrets, highlighting the impact of concise brand names for memorability. Join Jess as she reviews trending and controversial videos, offering insights to elevate your marketing, branding, and customer journey strategies.

Follow Jess:

https://www.instagram.com/itsjesssingh/

Timestamps

00:00:00 - Introduction

00:00:31 - Introduction to The Disruptionist Podcast

00:01:01 - Brand Naming Strategy

00:02:24 - Selling the End Result

00:03:15 - Challenges of Building a Business

00:04:00 - Learning by Doing

00:04:48 - Engagement and Feedback Request

#009 - Why Your Marketing Strategy Is Failing MISERABLY! 🚫 📉

Tue, 11 Jun 2024 17:45:00 +1000

In this episode of "The Disruptionist," Jess Singh challenges the perception of marketing as a dirty word and encourages listeners to see it as a tool for building relationships. By focusing on authentic connections with customers, Jess highlights how marketing can positively impact businesses.

Follow Jess:

https://www.instagram.com/itsjesssingh/

Timestamps

00:00:00 - 00:00:31: Introduction

00:00:31 - 00:00:54: Welcome to The Disruptionist

00:00:54 - 00:01:14: Marketing as a Dirty Word

00:01:14 - 00:01:36: Rethinking Marketing Complexity

00:01:36 - 00:01:57: Marketing as Conversations

00:01:57 - 00:02:19: Role of Marketing Strategists

00:02:19 - 00:02:40: Entrepreneurs' Fear of Marketing

00:02:40 - 00:03:02: The Impact of Marketing Engagement

#008 - HOW To Go From Setbacks to Success! 🌟 🏆

Tue, 04 Jun 2024 17:45:00 +1000

In this episode of The Disruptionist, host Jess Singh explores the concept of failing forward and how it is a crucial aspect of growth for entrepreneurs. Emphasizing the importance of learning from every experience, Jess encourages embracing failure as a stepping stone towards improvement rather than a setback.

Follow Jess:

https://www.instagram.com/itsjesssingh/

Timestamps

00:00:00 - Introduction

00:01:02 - Concept of Failing Forward

00:01:24 - Learning from Failure

00:02:17 - Knowing What Works for You

00:02:39 - Analyzing Podcast Engagement

00:03:00 - Risk Appetite in Entrepreneurship

00:03:31 - Fear of Change in Business

00:04:03 - Adapting to Customer Needs

#007 - How to Conquer Self-Sabotage in Business 🤝❤️

Tue, 28 May 2024 15:45:00 +1000

This episode of The Disruptionist delves into the topic of self-limiting beliefs and how they can impact entrepreneurs and business owners. Host Jess Singh discusses the importance of recognizing and overcoming these internal conversations that hold us back from reaching our full potential. By acknowledging and pushing past self-limiting beliefs, entrepreneurs can continue to grow and succeed in their ventures. Join the movement of game-changing strategies to elevate your marketing, branding, and customer journey to the next level.

Follow Jess:

https://www.instagram.com/itsjesssingh/

Timestamps

00:00:00 - Introduction to Self-Limiting Beliefs

00:01:13 - Defining Self-Limiting Beliefs

00:01:33 - Common Self-Limiting Beliefs

00:02:07 - Overcoming Self-Limiting Beliefs

00:04:15 - Working with a Coach

00:04:46 - Creating a Safe Space for Exploration

00:08:23 - Breaking Self-Limiting Beliefs

#006 - Be AUTHENTIC In Your Brand! 🌟✨

Tue, 21 May 2024 17:10:00 +1000

In this episode of The Disruptionists, Jess Singh explores the importance of authenticity in branding. Jess emphasizes the value of staying true to your mission and attracting the right audience by being authentic. By sharing personal insights and stepping out of their comfort zone, Jess highlights the impact of authenticity on both personal and company brands. Tune in to learn how authenticity can revolutionize your marketing, branding, and customer relationships.

Follow Jess:

https://www.instagram.com/itsjesssingh/

Timestamps

[00:00:00] - Introduction

[00:00:31] Why authenticity matters so much.

[00:06:09] Embracing business mission for authenticity.

[00:07:56] Authenticity in branding.

#005 - How To Build Customer Loyalty 🤝❤️

Tue, 14 May 2024 17:10:00 +1000

Understanding the customer journey is crucial for businesses, as it encompasses everything the customer thinks and feels before, during, and after their interaction with a product or service. The journey starts long before a purchase is made, emphasizing the importance of getting into the customer's mindset early on. Marketers need to consider how to capture attention, fulfill needs during the sales process, and continue providing value post-purchase. Join Jess Singh on The Disruptionist as she explores the significance of a consistent customer journey and shares strategies to elevate marketing, branding, and customer experiences to new heights.

Follow Jess:

https://www.instagram.com/itsjesssingh/

Timestamps

00:00:00 - Introduction

00:02:04 - Understanding Customer Environments

00:03:49 - Refining the Discovery Process

00:04:41 - Building Trust through Personalization

00:05:25 - Analyzing Customer Journey Data

00:06:08 - Importance of Delivery and Fulfillment

00:08:35 - Common Mistakes in Customer Journeys

00:09:39 - Review and Optimize Customer Interactions

#004 - How to Use LinkedIn to Level Up Your Business 🚀💼

Tue, 07 May 2024 17:10:00 +1000

In this episode of The Disruptionists, host Jess Singh delves into the untapped potential of LinkedIn for brands. With over 700 million professionals on the platform, LinkedIn offers a unique opportunity for businesses to connect directly with their target audience. Jess explores why LinkedIn stands out among other social platforms and shares strategies to enhance your brand's presence. Tune in to uncover the goldmine that LinkedIn presents for marketing, branding, and customer journey success.

Follow Jess:

https://www.instagram.com/itsjesssingh/

Timestamps

00:00:00 - Introduction

00:01:03 - Evolution of LinkedIn Beyond Job Seeking

00:01:25 - Expert Insights on LinkedIn's Unique Value

00:01:57 - Case Study: Financial Institution on LinkedIn

00:04:27 - The Power of LinkedIn for Entrepreneurs

00:05:30 - Strategies for Leveraging LinkedIn

00:07:58 - Future Trends on LinkedIn

#003 - How to Make Your Business Stand Out! 🔥🚀

Tue, 30 Apr 2024 17:10:00 +1000

In this episode of The Disruptionists, Jess Singh explores the concept of market dominance and what it takes to stand out in a crowded market. By discussing the example of Bunnings, she highlights the importance of understanding your audience and going beyond just being a store to create a unique customer experience. Join Jess as she delves into strategies for achieving market dominance and building a loyal following in today's ever-evolving business landscape.

Follow Jess:

https://www.instagram.com/itsjesssingh/

Timestamps

00:00:00 - Introduction

00:00:42 - Defining Market Dominance

00:01:47 - Importance of Innovation in Market Leadership

00:04:17 - Building a Strong Brand Identity

00:05:01 - Digital Presence and Market Dominance

00:06:26 - Sustainability in Brand Strategy

00:07:08 - Agility and Adaptability in Business

00:08:24 - Community Engagement and Feedback

#002 - How to Craft a Brand That Speaks to People 🎨🗣️

Tue, 23 Apr 2024 17:10:00 +1000

This episode of The Disruptionists challenges the traditional focus on logos and visual elements in branding. Host Jess Singh emphasizes the importance of creating a sense of community and emotional connection with customers. Rather than fixating on visuals, she urges listeners to consider how their brand makes people feel and the impact it has on building relationships. Tune in to explore why a brand is more than just a logo and discover strategies for elevating your marketing and customer experience.

Follow Jess:

https://www.instagram.com/itsjesssingh/

Timestamps

00:00:00 - Introduction

00:01:02 - The Emotional Impact of Brands

00:02:06 - Brand Essence and Experience

00:04:14 - Aligning Products with Advocacy

00:05:06 - Crafting Your Brand Story

00:05:58 - Support for Entrepreneurs

00:06:20 - Connecting with Customers Emotionally

00:07:34 - The True Essence of Branding

#001 - BREAKING Through Business Barriers! 🚀💪

Tue, 16 Apr 2024 09:00:00 +1000

Welcome to The Disruptionists, a podcast where Jess Singh challenges entrepreneurs to disrupt the status quo and elevate their marketing, branding, and customer journey strategies. In this inaugural episode, Jess introduces herself as a marketing and branding strategist with a passion for helping businesses unlock their full potential. Join the community of game-changers and boundary-pushers as they embark on a journey to revolutionize the way they think, act, and behave in the business world.

Follow Jess:

https://www.instagram.com/itsjesssingh/

Timestamps

00:00:00 - Introduction

00:01:15 - Meet Jess Singh

00:02:07 - The Need for a Mindset Shift

00:02:51 - Why "The Disruptionists"?

00:07:32 - Understanding Customer Mindset

00:08:02 - The Importance of Customer Journey Continuity

00:09:06 - The Disruptive Mindset and Customer Focus

00:09:49 - The Entrepreneurial Journey with Jess