The Power of Attendee Advocacy

Claire shares her journey from journalism to event hosting, revealing:

• Why understanding attendee motivations is crucial for event success
• How to shift from a client-centric to an audience-first approach
• The importance of baking attendee experience into event planning from the start

Practical Strategies for Engagement

Discover innovative approaches to event design, including:

• Reimagining traditional session formats for maximum impact
• Creating opportunities for meaningful audience participation
• Leveraging technology to capture and address attendee concerns in real-time

Navigating Challenging Audiences

Learn how to turn reluctant attendees into enthusiastic participants by:

• Acknowledging and addressing audience concerns openly
• Crafting experiences that cater to diverse attendee needs
• Encouraging leadership to actively participate in engagement activities

Harnessing the Power of Your Event Team

Claire emphasizes the importance of:

• Tapping into the collective expertise of your event suppliers
• Bringing emcees and key partners into the planning process early
• Viewing your emcee as a strategic partner rather than just talent

Throughout our conversation, Claire challenges event organizers to rethink their approach to audience engagement, offering practical advice for creating events that truly resonate with attendees. Her insights provide a fresh perspective on the role of emcees as attendee advocates and partners in event success.

Whether you're planning your first event or looking to revitalize a long-standing conference, this episode offers valuable strategies for creating experiences that leave a lasting impact on your audience and drive real results for your organization.

Are you ready to revolutionize your approach to event planning and create experiences that truly connect with your audience? Tune in to discover how embracing attendee advocacy can transform your events and leave a lasting impression on your community.

Here are some of the things we discussed, including some unexpected insights into Taylor Swift's prowess as a marketer:

The Power of Relationships in Crisis Management

• Why 70% of attendees come for networking, not golf
• The importance of personalized interactions with 225 sponsors
• How a tight-knit community became the event's saving grace

Innovative Approaches to Event Planning

• Partnering with local colleges for cutting-edge production
• Creating a women's leadership breakfast that outgrew its venue in just two years
• Adapting hospitality areas to prioritize relationship-building over golf-watching

Lessons in Resilience from Unexpected Teachers

• What Taylor Swift's approach to fan engagement can teach event organizers
• The unexpected benefits of crisis in fostering team cohesion
• Why attitude and grace under pressure are crucial for success

Throughout our conversation, Dusty and Ari share candid reflections on the moments that tested their resolve and the surprising opportunities that emerged from chaos. Their story is a testament to the power of community, the importance of flexibility in event planning, and the unexpected ways in which challenges can strengthen both personal and professional relationships.

Whether you're an event organizer facing your own crisis or simply looking to build a more resilient approach to your work, this episode offers invaluable lessons on the power of teamwork, positive attitude, and community support in overcoming seemingly insurmountable obstacles.

Are you ready to be inspired by a tale of triumph against the odds? Tune in to discover how the Wichita Open not only survived but thrived in the face of disaster, and learn how you can apply these lessons to your own events and challenges.

Reimagining the Welcome Experience

• Why first impressions matter more than you think
• Innovative strategies for making solo attendees and first-timers feel instantly at home
• The power of recruiting an "army of connectors" to facilitate meaningful interactions

The Role of MCs in Building Community

Sarah reveals her approach as a "content weaver," explaining how:

• MCs can set the tone for genuine connection from the moment attendees enter the room
• Simple techniques like call-and-response can transform passive audiences into active participants
• Thoughtful facilitation can bridge the gap between speakers and attendees, enhancing content retention

Beyond the General Session

Learn why Sarah believes concurrent sessions are the untapped goldmine for networking, and how to:

• Train speakers to facilitate peer-to-peer interactions
• Design education sessions that foster connection without sacrificing content
• Create opportunities for meaningful dialogue throughout the event

Throughout our conversation, Sarah challenges us to rethink our approach to event design, emphasizing the importance of intentionality in creating spaces and moments for true connection. Her insights offer a fresh perspective on how to transform events from mere information exchanges to catalysts for community building and personal growth.

Whether you're planning your first gathering or looking to revitalize a long-standing conference, this episode provides actionable strategies to create events that resonate deeply with attendees and foster lasting relationships.

Are you ready to move beyond transactional networking and create experiences that truly bring people together? Tune in to discover how focusing on "connexity" can transform your events and leave a lasting impact on your community.

Liz shares her journey from counseling to event planning, revealing how her unique background shapes her approach to understanding client needs and crafting memorable experiences.

Beyond the Basics: Rethinking Event Strategy

We dive into:

• Why traditional event models fail to adequately address customer needsw
• The importance of aligning events with long-term business goals
• How to create experiences that foster genuine community and transformation

"Events can't just be events. They have to tie into something bigger," Liz emphasizes.

Crafting Experiences That Matter

Discover innovative approaches to event design, including:

• Reimagining venue choices for deeper engagement
• Balancing content delivery with experiential learning
• Creating space for meaningful connections between attendees

The Power of Guided Reflection

Learn why Liz believes in dedicating time for attendees to process and apply what they've learned, and how this simple practice can dramatically increase the impact of your event.

Navigating Client Relationships

Liz offers valuable insights on:

• Asking the right questions to uncover a client's true needs
• When to say "no" to protect both your reputation and the client's investment
• Strategies for guiding clients towards more effective event concepts

Throughout our conversation, Liz challenges us to think beyond logistics and focus on creating transformative experiences that deliver real value to attendees and organizers alike.

Whether you're planning your first event or looking to elevate your existing strategy, this episode provides a fresh perspective on what it means to create truly impactful gatherings in today's rapidly evolving landscape.

Are you ready to rethink your approach to events and create experiences that truly resonate with your audience? Tune in to discover how strategic thinking and a focus on transformation can take your events to the next level.

Contact Liz:

LinkedIn: https://www.linkedin.com/in/lizkingevents/

Techsytalk: https://techsytalk.com/eventplanning/

From World Cup to Wisdom: Lessons in Event Leadership

Gabriella shares her journey from managing ESPN's coverage of the 2014 World Cup to becoming a sought-after consultant on event team dynamics. We discuss:

• The critical importance of aligning expectations from day one
• Why communication strategies must be tailored to different stakeholders
• How misunderstandings can derail even the most meticulously planned events

Mapping Your Stakeholders for Success

Discover Gabriella's innovative approach to stakeholder management:

• The power of creating visual maps to identify key players and their influence
• Strategies for prioritizing communication and resources effectively
• Why understanding your stakeholders' needs is crucial for conflict prevention

The Two-Quadrant Approach

Learn about Gabriella's method for categorizing stakeholders and how it can streamline your event planning process.

Conflict Resolution: Your Secret Weapon

We delve into the art of handling disagreements gracefully:

• Why emotional intelligence is more crucial than ever in the age of AI
• Practical techniques for de-escalating tense situations on-site
• The unexpected benefits of embracing conflict as a growth opportunity

The Power of "Tell Me More"

Explore how this simple phrase can buy you precious time and insight during high-pressure moments.

Throughout our conversation, Gabriella offers a wealth of actionable advice for event professionals looking to elevate their leadership skills and create more harmonious team dynamics. Whether you're planning your first event or seeking to refine your approach after years in the industry, this episode provides valuable strategies for building stronger relationships and delivering exceptional experiences.

Psychological Safety: The Foundation of Healthy Stakeholder Communication

Conflict prevention isn’t just about processes and checklists, it starts with creating an environment where your team feels safe to speak up. When people know their ideas and concerns will be received respectfully, you prevent misunderstandings from festering into larger issues.

I explore this more in Psychological Safety and Full Out: Keys to Broadway-Inspired Event Excellence. Just like a Broadway ensemble needs both safety and energy to thrive, event teams perform at their best when they feel secure enough to share openly while still bringing their full selves to the task at hand.

Turning Setbacks into Success Stories

Even with the best communication plans, things will go wrong. A sponsor misinterprets a promise, a vendor misses a deadline, or a surprise storm threatens your outdoor event. How you respond in those moments can either fracture relationships or strengthen them.

In The Most Underrated Skill in Event Production: How One Producer Turned a Monsoon into Magic, I share how reframing chaos into opportunity not only salvaged an event but created a lasting story of resilience. The same principle applies to stakeholder relationships: if you can transform conflict]]>Have you ever considered how the relationships behind the scenes can make or break your event? In this episode, I sit down with Gabriella Robuccio, founder of Pro Event Tips, to explore the often-overlooked world of relationship management in event planning.

From World Cup to Wisdom: Lessons in Event Leadership

Gabriella shares her journey from managing ESPN's coverage of the 2014 World Cup to becoming a sought-after consultant on event team dynamics. We discuss:

• The critical importance of aligning expectations from day one
• Why communication strategies must be tailored to different stakeholders
• How misunderstandings can derail even the most meticulously planned events

Mapping Your Stakeholders for Success

Discover Gabriella's innovative approach to stakeholder management:

• The power of creating visual maps to identify key players and their influence
• Strategies for prioritizing communication and resources effectively
• Why understanding your stakeholders' needs is crucial for conflict prevention

The Two-Quadrant Approach

Learn about Gabriella's method for categorizing stakeholders and how it can streamline your event planning process.

Conflict Resolution: Your Secret Weapon

We delve into the art of handling disagreements gracefully:

• Why emotional intelligence is more crucial than ever in the age of AI
• Practical techniques for de-escalating tense situations on-site
• The unexpected benefits of embracing conflict as a growth opportunity

The Power of "Tell Me More"

Explore how this simple phrase can buy you precious time and insight during high-pressure moments.

Throughout our conversation, Gabriella offers a wealth of actionable advice for event professionals looking to elevate their leadership skills and create more harmonious team dynamics. Whether you're planning your first event or seeking to refine your approach after years in the industry, this episode provides valuable strategies for building stronger relationships and delivering exceptional experiences.

Psychological Safety: The Foundation of Healthy Stakeholder Communication

Conflict prevention isn’t just about processes and checklists, it starts with creating an environment where your team feels safe to speak up. When people know their ideas and concerns will be received respectfully, you prevent misunderstandings from festering into larger issues.

I explore this more in Psychological Safety and Full Out: Keys to Broadway-Inspired Event Excellence. Just like a Broadway ensemble needs both safety and energy to thrive, event teams perform at their best when they feel secure enough to share openly while still bringing their full selves to the task at hand.

Turning Setbacks into Success Stories

Even with the best communication plans, things will go wrong. A sponsor misinterprets a promise, a vendor misses a deadline, or a surprise storm threatens your outdoor event. How you respond in those moments can either fracture relationships or strengthen them.

In The Most Underrated Skill in Event Production: How One Producer Turned a Monsoon into Magic, I share how reframing chaos into opportunity not only salvaged an event but created a lasting story of resilience. The same principle applies to stakeholder relationships: if you can transform conflict into collaboration, you’ll leave a more enduring impression than if everything had gone perfectly.

Are you ready to transform the way you manage your event team and stakeholders? Tune in to discover how focusing on the human element can lead to smoother operations and more successful events.

The Journey from Tuba to Tech

Drew's fascinating background as a tuba performance major turned arts consultant and technology expert provides a unique perspective on the challenges facing event organizers today. We discuss:

• The evolving landscape of competition in the events industry
• How arts organizations can learn from commercial ticketing giants
• The importance of meeting modern user expectations in the digital age

Crafting a Seamless User Experience

Drew shares invaluable insights on creating a frictionless ticket-buying process, including:

• The critical importance of structured data for search engine visibility
• Strategies for optimizing landing pages and driving conversions
• Innovative approaches to seat selection that boost buyer confidence

The Two-Email Approach

Discover why Drew's company sends a minimum of two emails post-purchase and how this strategy enhances the customer experience.

Beyond the Purchase: Nurturing Attendee Engagement

We explore often-overlooked opportunities for event organizers to build excitement and prepare attendees, such as:

• Tailored communication strategies for first-time vs. returning attendees
• The power of day-of-event reminders
• Leveraging data to measure and improve customer satisfaction

The "Confetti Boom" Effect

Learn about an unexpected design element that significantly increases post-purchase happiness and its potential impact on long-term attendee loyalty.

Throughout our conversation, Drew offers a wealth of actionable insights for event organizers looking to elevate their ticketing and registration processes. Whether you're running a small local gathering or a large-scale conference, this episode provides valuable strategies for creating memorable experiences from the very first click.

Are you ready to harness the power of technology to transform your events? Tune in to discover how small changes in your digital approach can lead to big improvements in attendee satisfaction and loyalty.

Contact Drew

LinkedIn: https://www.linkedin.com/in/upstagedrew/

Website:: https://upstagecrm.io/

Embracing Your Unique Superpowers

Discover why differentiation is crucial in today's event landscape and how to:

• Identify your distinctive strengths and perspectives
• Leverage your passions to fuel innovation
• Create events that reflect your authentic vision

Assembling Your Justice League

Learn the art of building a dream team that complements your skills:

• The importance of diverse perspectives in event design
• How to foster a culture of empowerment and collaboration
• Strategies for attracting talent aligned with your mission

Just like the super heroes, Nick stresses that we shouldn't be afraid to do unconventional things like Adrienne Dorison did by having a summer camp experience instead of a traditional conference.

Celebrating Your Event Victories

Nick introduces the concept of "Flash Day" for event organizers:

• Why acknowledging successes is crucial for team morale
• Creating meaningful KPIs beyond business metrics
• Cultivating a culture that values impact and celebration

Throughout our conversation, Nick weaves in fascinating parallels between the world of superheroes and event planning, offering fresh perspectives on leadership, risk-taking, and mission-driven event creation.

Whether you're planning your first event or looking to revitalize a long-standing gathering, this episode provides actionable insights to help you tap into your unique strengths and create experiences that truly resonate with your audience.

Are you ready to unleash your inner event superhero? Tune in to discover how embracing your authentic self can transform your events and leave a lasting impact on your community.

Find Nick on LinkedIn: https://www.linkedin.com/in/nickborelli/

Redefining Success: Why Joy Matters in Events

• How focusing on attendee experiences can drive retention and word-of-mouth marketing
• The ripple effects of joyful events on learning, connection, and business outcomes
• Strategies for measuring and maximizing joy throughout the event lifecycle
• NOTE: This conversation reminded me of David Adler's new metric: Conversations or connections.

Creating Moments of Magic

Discover how Tahira and her team craft unforgettable experiences at IMAX, including:

• Innovative welcome experiences that set the tone for connection
• Surprising activations that spark curiosity and delight
• Thoughtful spaces designed for various attendee needs, from quiet reflection to energizing interactions

The Power of Saying "Yes"

Tahira shares a fascinating story about bringing circus performers into event spaces, illustrating how pushing boundaries and embracing creativity can lead to truly memorable moments.

Designing for Human Connection

We explore the importance of:

• Understanding your audience's unique needs and desires
• Creating psychological safety from the moment of registration
• Facilitating meaningful interactions between attendees, even in large-scale events

Beyond the Event: Nurturing Year-Round Engagement

Learn strategies for keeping the event spirit alive between gatherings, without overwhelming your audience.

Embracing Authenticity and Vulnerability

Tahira discusses the impact of incorporating "tough talks" on sensitive topics at IMAX, highlighting the power of creating space for genuine human experiences within professional settings.

Whether you're planning an intimate gathering or a large-scale conference, this conversation offers valuable insights into creating events that resonate deeply with attendees. Tahira's approach reminds us that when we prioritize human connection and meaningful experiences, we create ripples of positive impact that extend far beyond the event itself.

Are you ready to rethink your event strategy and create gatherings that truly matter? Tune in to discover how focusing on joy can transform your events and your attendees' lives.

Contact Tahira

LinkedIn: https://www.linkedin.com/in/tahira-endean-msc-citp-cmp-ced-918a868/

Website: https://intentionaleventdesign.ca/

You’ll discover:

• The surprising science behind “hope molecules,” BDNF, and how movement primes the brain for learning.
• Why the wrong breakfast can sabotage your keynote (and what to serve instead).
• How short bursts of activity—sometimes just 2 minutes—can boost focus, mood, and connection.
• The four M’s that transform events from exhausting to energizing: Mindfulness, Movement, Meals, and Meaning.
• How to overcome resistance from organizers who think wellness is “woo woo” or too disruptive to the agenda.
• Simple, science-backed strategies to bake wellness into your program without blowing the budget or alienating attendees.

If you want attendees to remember more, connect more, and rush back to register next year, this episode is your playbook for making wellness a competitive advantage.

Contact David and Lizzie

David T Stevens:

• https://www.linkedin.com/in/davidtstevens/
• https://www.olympianmeeting.com/who-we-are

Lizzie Williamson

• https://www.linkedin.com/in/lizzie-williamson/
• https://www.lizziewilliamson.com/

Reference article: https://philmershon.com/beyond-goat-yoga-the-real-business-case-for-wellness-at-events/

For years, we've obsessed over registration numbers, attendance figures, and revenue metrics. But what if the most important measurement at your event isn't showing up on any spreadsheet?

In this eye-opening conversation, BizBash founder and industry legend David Adler reveals why he's completely transformed how he evaluates event success. Instead of asking "How many people showed up?" David now asks, "How many meaningful conversations did we create?"

This isn't just a feel-good philosophy—it's backed by neuroscience. David breaks down the brain chemistry behind why connections trump content every single time, and shares the specific tactics he uses to architect conversations that release oxytocin, trigger dopamine loops, and create what he calls "collective awe."

In this episode, you'll discover:

• Why your brain craves live music at events (and the neuroscience that proves it works)
• The "mirror neuron" effect that makes group energy contagious—and how to leverage it
• Simple questions that create vulnerability and deeper connections (borrowed from his famous Jeffersonian dinner parties)
• How to use the "peak-end rule" to ensure your events are truly unforgettable
• Why David believes we're "chemists" mixing the perfect formula for transformation

Whether you're planning intimate gatherings or massive conferences, David's insights will fundamentally change how you approach event design. Because at the end of the day, we're not in the event business—we're in the goosebumps business.

Ready to stop counting heads and start creating conversations that matter? This episode will show you exactly how.

Connect with David: Subscribe to his newsletter at gatheringpoint.news for behind-the-scenes insights from the events industry.

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*What's one conversation from a recent event that you'll never forget? I'd love to hear about it—share your story with me.*

That’s not a typo—it’s a truth bomb dropped by today’s guest that I haven’t stopped thinking about.

Let me take you back.

A few years ago, I was standing backstage at a major conference we’d spent months planning. Everything looked perfect. The lights were just right. The stage was set. The coffee was hot (a small miracle). But something felt off. People weren’t connecting. Energy was scattered. And I realized—we had missed something vital. The culture wasn’t clicking.

In this episode, we dive into why that happens—and more importantly, how to design event experiences that don’t just inform… but transform.

I’m joined by Dorothy Enriquez, a leadership and culture strategist who blends soulful insight with strategic brilliance. Together, we explore:

• Why leadership is like jazz—and how to practice it daily (more on that metaphor in this piece about leadership and jazz)
• How culture works like sourdough starter—alive, active, and always evolving
• Why everyone at your event is a culture keeper—from the CEO to the check-in team
• And how clarity, consistency, and compassion create the conditions for real transformation

Dorothy challenges us to stop hiding behind a great speaker lineup and start curating the unseen threads that make an event unforgettable. In fact, we explore how culture is often the invisible script guiding everything attendees feel, see, and share—something I’ve unpacked in more depth in this blog post.

So whether you’re planning your next conference, leading a team, or just curious about how culture really works—you’re in the right place.

Let’s step behind the curtain and discover how to create events that feel like home, sound like purpose, and taste like joy.

This is the Event Innovators Podcast—and today, we’re talking leadership, culture, and the kind of experiences that ripple far beyond the room.

Let’s get into it.

Who is Dorothy:

Dorothy Enriquez is a respected leadership practitioner, facilitator, and coach who helps leaders and teams reset how they lead—especially in high-pressure, high-turnover environments. She’s the creator of the Culture Transformation Formula, a proven 5-step method that helps organizations rebuild trust, strengthen communication, and drive sustainable results.

With over a decade of experience, Dorothy combines research, real talk, and relatable delivery to make leadership development accessible, actionable, and transformative. She’s partnered with government agencies, corporations, and mission-driven organizations across the U.S. to deliver measurable culture change.

A former member of the Forbes Coaches Council and a recipient of both the Education 2.0 Leadership Award and Wisconsin’s Marketplace Rising Star Award, Dorothy is known for her clarity, candor, and her core belief that you are required to lead from every seat you sit in.

Connect with Dorothy:

www.theellevatecollective.com

LinkedIn: https://www.linkedin.com/in/dorothyenriquez/ 

From First-Chair Novice to Maestro Strategist

Fifteen years ago Bethany was handed a clipboard and told, “Make it work.” Somewhere between that panic-inducing first assignment and today’s boardroom briefings, she discovered her signature groove: start with the finale, then compose backward. Whether she’s architecting a 5,000-attendee expo or an intimate C-suite retreat, she defines the desired emotional encore first, then reverse-engineers every touchpoint to hit that note.

Why Improvisation Is Your Competitive Edge

• Real-Time Adaptability: Like a trumpeter changing keys mid-solo, Bethany leans into on-site surprises—flight delays, finicky Wi-Fi, last-minute VIP requests—and turns them into moments of delight.
• Collaborative Harmony: Great jazz demands active listening. Bethany’s cross-functional huddles invite sponsors, caterers, and AV teams to riff together, building trust and faster solutions.
• Creative Resilience: When the unexpected dissonance hits (think power outage five minutes before doors open), her team’s “Yes-and” mindset keeps the melody alive and the audience none the wiser.

The Strategy Behind the Swing

1. Map the Emotional Journey. Plot anticipation, surprise, reflection, and celebration just as a jazz chart lays out tension and release.
2. Script the Non-Negotiables, Improvise the Transitions. Lock in mission-critical cues—keynotes, meal service, safety protocols—yet leave breathing room for spontaneous engagement.
3. Conduct the Crowd. Use lighting, music, and narrative pacing to cue where energy should rise or fall, guiding attendees like dancers across a packed floor.

Bread Bite: Take This to Your Next Gig

Identify one upcoming agenda block where you can swap rigid scripting for guided improvisation—maybe an open-mic Q&A or a mastermind roundtable. Give your speakers the framework, then trust them to jam. Notice how the room leans in when authenticity takes center stage.

Ready to transform unexpected curveballs into standing-ovation moments? Cue up this episode and let Bethany Gustafson teach you how to lead like a jazz legend—syncopated beats, bold solos, and all.

Contact Bethany

LinkedIn: https://www.linkedin.com/in/bethany-gustafson/

#EventLeadership #Improvisation #Adaptability #EventStrategy #JazzInspiration #Collaboration #Creativity #Resilience

In this episode, Phil Mershon unpacks the timeless magic of Wimbledon—where heritage meets innovation—and explores what event leaders can learn from its intentional design. From scarcity-driven buzz to rituals that spark belonging, you'll discover how to craft experiences that feel iconic, even in a modern world.

Whether you're planning your first event or leading a flagship conference, this episode will challenge how you think about tradition, technology, and transformational design.

In this episode, you’ll learn:

• Why curating fewer traditions can make your event more memorable
• How scarcity (done right) creates deeper value and demand
• Where to integrate technology without killing emotional connection
• 6 timeless principles you can adapt from Wimbledon (no strawberries required)

Resources & Recommended Reading:

• 10 Ways to Be a Speaker Event Organizers Rave About
• Above & Beyond: When the Checklist Isn’t Enough
• A longer version of this episode

#EventStrategy #ConferenceDesign #UnforgettableEvents #WimbledonWisdom #ExperienceDesign #EventProfs #EventInnovators

Kyle shares his insights on a common pitfall many speakers face: focusing too much on their own expertise rather than meeting the audience where they are. We explore how this disconnect can lead to forgettable talks and missed opportunities for both the speaker and the audience.

The Power of Perspective Shift

Through personal anecdotes, Kyle illustrates how our own experiences can become powerful tools for connection when we learn to reframe them. He emphasizes the importance of:

• Understanding your audience's language and pain points
• Addressing limiting beliefs that hold people back
• Creating paradigm shifts that open new possibilities

Crafting Memorable Moments

We discuss strategies for making your presentations stick, including:

• Focusing on one impactful teaching point rather than overwhelming with information
• Using storytelling to bridge the gap between your expertise and the audience's needs
• Collaborating with event organizers to tailor your message effectively

Beyond the Stage: Maximizing Your Event Impact

Kyle offers valuable advice for speakers looking to make the most of their event experiences:

• Engaging with attendees beyond your presentation time
• Viewing speaking opportunities as partnerships with event organizers
• Using AI and research techniques to gain deeper audience insights

Whether you're a seasoned speaker or just starting out, this conversation provides a fresh perspective on creating presentations that truly serve your audience. Kyle's approach reminds us that the most powerful talks often come from a place of empathy and genuine connection.

Are you ready to elevate your speaking game and create unforgettable experiences for your audience? Tune in to discover how shifting your focus can lead to remarkable results for everyone involved.

Contact Kyle

LinkedIn: https://www.linkedin.com/in/kylethegray/

A lite version of the speech creator AI model: https://www.thestoryengine.co/create

Book: https://www.amazon.com/Story-Engine-entrepreneurs-strategy-storytelling-ebook/dp/B0722TR5LX

#speaking #unforgettabletalks #signaturetalks #thoughtleadership

Steve is on a mission to replace the outdated elevator pitch with something he calls a "memory dart" - a concise, compelling introduction that instantly grabs attention and leaves a lasting impression.

The Power of the Memory Dart

We discuss:

• Why traditional elevator pitches often fall flat
• How to craft a memorable introduction in just 10-15 seconds
• The key elements that make a memory dart effective

Transforming Event Experiences

Steve shares insights on:

• The benefits of incorporating memory dart training at the start of conferences
• How this approach can energize attendees and foster meaningful connections
• Real-world examples of memory darts in action

Practical Storytelling Techniques

Learn how to develop and use:

• Your origin evolution story
• Your best success story
• The "coulda, shoulda, woulda" story

Beyond Introductions: The Art of Story-Asking

Discover why becoming an expert story-asker might be the most powerful networking tool in your arsenal. Steve explains how to:

• Ask engaging questions that prompt others to share their stories
• Create genuine connections through curiosity and active listening
• Make networking feel natural, even for introverts

Whether you're an event organizer looking to boost attendee engagement or a professional seeking to make more meaningful connections, this conversation offers valuable insights into the power of clear, compelling communication.

Join us as we explore how small changes in the way we introduce ourselves can lead to big impacts in our personal and professional lives. You'll walk away with practical tools to stand out in a crowd and create unforgettable first impressions.

BONUS: Drop me an email to phil (at) philmershon.com and tell me what you think my memory dart should be!

Contact Steve:

LinkedIn: https://www.linkedin.com/in/swoodruff/

Website: https://www.stevewoodruff.com/

For details on the Memory Dart: email steve@stevewoodruff.com

If you're a speaker, you never want to hear those words. And the truth is, you never will since organizers only share this with other event planners.

What would you like to hear instead?

"She was the best speaker ever. Great content, easy to work with, and she even helped set up tables when we were short staffed. I recommend her highly."

In this episode, I share insights from my recent experience as a speaker and event observer, offering a unique perspective on what makes speakers stand out and how event organizers can set them up for success.

Drawing from years of experience in the event industry, I present a comprehensive list of ten essential strategies that speakers can employ to not only deliver exceptional presentations but also contribute significantly to the overall success of an event.

Building Strong Relationships with Event Organizers

• Responding promptly and professionally to communications
• Meeting (and exceeding) deadlines consistently
• Promoting the event as if it were your own

Crafting Impactful Presentations

• Tailoring your talk to the specific audience is crucial
• Technical preparation can make or break your presentation
• Respecting time limits is non-negotiable

Going Above and Beyond the Speaking Role

• Engage with attendees both on and off stage
• Remain flexible and gracious in the face of unexpected challenges
• Express genuine gratitude to event organizers and attendees

Whether you're an aspiring speaker looking to make your mark or an experienced presenter aiming to refine your approach, this episode offers valuable insights to help you become the speaker that event organizers love to work with and audiences remember long after the event concludes.

Join me as we explore these strategies in depth and uncover the secrets to creating extraordinary value through speaking engagements. By implementing these tips, you'll not only enhance your own reputation but also contribute significantly to the success of the events you participate in.

See the full article here: https://philmershon.com/10-ways-to-be-a-speaker-event-organizers-rave-about/

Follow Phil: https://www.linkedin.com/in/philmershon/

Jim shares his wealth of experience from running VidCon, one of the largest creator-focused events in the world, and offers insights on how to craft memorable experiences for both in-person and digital audiences.

Reimagining Audience Engagement

We discuss Jim's recent experiment at the National Association of Broadcasters (NAB), where he introduced:

• Post-panel roundtable discussions to foster deeper conversations
• Strategies for breaking down barriers between speakers and attendees
• The challenges of implementing new formats and lessons learned

Crafting Multi-Faceted Event Experiences

Jim reveals the complexities of managing multiple tracks within a single event, including:

• The importance of dedicated leadership for each track
• How physical space impacts audience experience
• Balancing distinct experiences for different attendee groups

Bridging the Digital Divide

As events continue to evolve, we explore:

• The unique challenges of producing engaging hybrid events
• Why digital experiences require a TV producer's mindset
• Practical tips for elevating your online content without breaking the bank

Key Takeaways for Event Planners

• Start small and experiment with one or two high-quality digital sessions
• Consider creating highlight reels or "best of" shows for online audiences
• Don't be afraid to take risks and learn from each iteration

Whether you're planning your first event or looking to refresh a long-standing gathering, this conversation offers valuable insights into creating experiences that truly resonate with your audience. Jim's candid reflections on both successes and missteps provide a roadmap for anyone looking to elevate their event strategy in today's ever-changing landscape.

Follow Jim on LinkedIn: https://www.linkedin.com/in/jlouderb/

Strategic Advantages in Event Planning

• How partnering with a university dramatically reduced costs for AV and catering
• The decision to invest in high-profile speakers rather than lowering ticket prices
• Balancing celebrity appeal with relevant content to serve attendees

Building Relationships and Authority

JC explains his long-term strategy of using events as a branding tool, including:

• Cultivating connections with industry leaders and celebrities
• Leveraging these relationships to attract other speakers and sponsors
• Creating a ripple effect of value for attendees and speakers alike

Learning from Feedback and Failures

We discuss the importance of vulnerability and continuous improvement, including:

• Actively seeking criticism from VIP attendees
• Adapting track structures based on attendee preferences
• Addressing unexpected challenges, like the lack of coffee for non-VIPs

The Emotional Rollercoaster of Event Planning

JC opens up about:

• The stress of working towards a fixed deadline
• Strategies for coping with financial pressures
• The unexpected generosity that can arise from building genuine relationships

Whether you're considering your first event or looking to enhance an existing one, this conversation offers valuable insights into the strategic thinking required for success. JC's candid reflections on both triumphs and missteps provide a roadmap for anyone looking to create impactful experiences in the world of faith-based business events.

Connect with JC

website: https://scalewithstability.com/

Instagram: https://www.instagram.com/jc.hite/

Mentioned in this episode:

Bold Push

Boldpush+ offers everything you need to build a profitable event in 2025. Community, live events, courses, exclusive discounts, and advanced insight.

As a self-proclaimed "recovering engineer who loves people," Angie brings a unique perspective to event planning that combines meticulous attention to detail with a deep understanding of human connection. We explore how this blend of skills can elevate your events from good to extraordinary.

The Foundation of Exceptional Events

• Understanding your audience's needs and desires
• Aligning event objectives with attendee expectations
• Creating consistent messaging from first contact to post-event follow-up

Micro-Moments That Make a Big Impact

We discuss the power of personalized touches, including:

• Tailoring swag bags to individual preferences
• Sending handwritten notes before and after the event
• Leveraging video messages to build excitement and connection

The Human Element in Event Planning

Angie reminds us that at the core of every successful event is the human experience. She shares insights on:

• Fostering genuine connections among attendees
• Creating opportunities for transformation and growth
• Balancing structure with flexibility to allow for serendipitous moments

Bridging the Gap: Pre and Post-Event Engagement

Learn how to:

• Maintain momentum from registration to arrival
• Continue the event experience long after attendees have gone home
• Use technology to enhance community-building before, during, and after your event

Whether you're planning your first event or looking to breathe new life into an established gathering, this conversation offers valuable insights for creating experiences that truly resonate with your audience.

Angie leaves us with a powerful reminder: "Be authentic and think about the human." It's a simple yet profound approach that can transform your events from forgettable to unforgettable.

Connect with Angie

Website: ModernCoach.co

LinkedIn: https://www.linkedin.com/in/angiecallen/

Mentioned in this episode:

Bold Push

Boldpush+ offers everything you need to build a profitable event in 2025. Community, live events, courses, exclusive discounts, and advanced insight.

With 12 years of experience under our belts, Mike and I reflect on the journey of Social Media Marketing World, from its humble beginnings to becoming a must-attend event for marketers worldwide. We explore the challenges, triumphs, and pivotal decisions that have shaped the conference over the years.

Key Insights on Event Success

Mike shares valuable lessons on:

• The importance of data-driven decision making in shaping event content
• Strategies for keeping content fresh and relevant year after year
• How to leverage AI to streamline event planning and marketing
• The power of flexible payment options to increase accessibility

Adapting to Change and Taking Calculated Risks

We discuss how Social Media Marketing World has evolved to meet the changing needs of its audience, including:

• Narrowing the focus to serve small businesses and creators
• Introducing new tracks and ticketing options to address emerging trends
• Balancing innovation with financial responsibility

The Human Element in the Age of AI

Despite the growing influence of artificial intelligence, Mike emphasizes the continued importance of the human touch in event planning and execution. We explore how to strike the right balance between leveraging technology and maintaining the personal connections that make events truly special.

Lessons for Event Planners and Marketers

Whether you're planning your first event or looking to revitalize an existing one, this conversation offers invaluable insights on:

• Building and nurturing a loyal audience
• Creating unforgettable experiences that keep attendees coming back
• Staying ahead of industry trends without losing sight of your core audience

Join us for a behind-the-scenes look at the strategies and decisions that have made Social Media Marketing World a cornerstone event in the digital marketing industry. Discover how to apply these lessons to your own events and marketing efforts, and learn why sometimes the boldest moves can lead to the greatest rewards.

Connect with Mike:

• Social Media Marketing World
• Instagram: https://www.instagram.com/stelzner
• LinkedIn: https://www.linkedin.com/in/stelzner/
• Facebook: https://www.facebook.com/stelzner/
• X/Twitter: https://x.com/Mike_Stelzner

Mentioned in this episode:

Bold Push

Boldpush+ offers everything you need to build a profitable event in 2025. Community, live events, courses, exclusive discounts, and advanced insight.

Crafting Memorable Experiences

Caroline emphasizes the importance of aligning events with brand identity:

• Understanding the unique culture and values of each organization
• Creating environments that reflect the brand's essence
• Balancing client desires with audience needs

The Power of Intentional Design

We explore key strategies for designing impactful events:

• Focusing on three main elements to maximize impact
• Utilizing lighting and decor to transform spaces cost-effectively
• Incorporating nature elements to reduce anxiety and enhance well-being

We propose a new name for someone who does this strategically from nuts to bolts: Event Architect. Let me know what you think at phil@philmershon.com

Balancing Budgets and Creativity

Caroline offers valuable advice for event planners at all levels:

• Scaling design approaches for various budget sizes
• Prioritizing spending on elements that create the most impact
• Finding creative solutions to work within constraints

Key Takeaways:

• Understand your audience and align the event with their needs
• Create a seamless guest experience from start to finish
• Use strategic design elements to set the right tone and atmosphere
• Focus on clear communication before, during, and after the event
• Measure event effectiveness and plan for meaningful follow-up

Whether you're planning your first event or looking to enhance your existing strategies, this conversation offers valuable insights to create remarkable experiences that resonate with your audience and achieve your business objectives.

About Caroline:

Caroline has lived and breathed the event industry for over 30 years, bringing a deep well of experience and insight to every project. As a senior leader at BeEvents, she manages a $4.6 million client portfolio, partnering with CMOs and corporate event planners to deliver highi impact experiences. BeEvents is an experiential design agency known for its optimistic, boundary-pushing approach — guiding clients through every stage of strategy, design, and production to create events that resonate and inspire.

About Caroline:

LinkedIn: https://www.linkedin.com/in/caroline-correia-1bb85220/

Website: https://www.beeventsdesign.com/

And now for something different; take this quiz:

https://www.beeventsdesign.com/resources/event-archetype-quiz/

Mentioned in this episode:

Bold Push

Boldpush+ offers everything you need to build a profitable event in 2025. Community, live events, courses, exclusive discounts, and advanced insight.

Drawing from my personal experiences and conversations with fellow industry professionals, I explore why bringing in an event architect early in the planning process can make all the difference in creating truly transformative experiences.

What is an Event Architect?

I discuss:

• Why traditional event planning often falls short
• How an event architect differs from an event planner
• The crucial elements that go into an event blueprint

Designing for Transformation

Learn how an event architect:

• Aligns every decision with the event's core purpose
• Creates a strategic flow that enhances attendee experience
• Orchestrates emotional beats and memorable moments

The Benefits of Architectural Thinking

Discover how incorporating an event architect can lead to:

• Higher attendee retention and satisfaction
• Stronger alignment between brand and business goals
• Reduced stress for your internal team
• Improved ROI and measurable impact

Whether you're planning your first major event or looking to elevate your existing gatherings, this episode offers valuable insights into the strategic approach that can take your events from good to extraordinary.

I also share how you can access my services as a fractional event architect or learn to empower someone on your team to fill this crucial role.

Are you ready to build events that leave a lasting impact? Tune in to discover how an architectural approach can help you create experiences that truly resonate with your audience and achieve your business objectives.

Follow Phil Mershon: www.philmershon.com

Mentioned in this episode:

Bold Push

Boldpush+ offers everything you need to build a profitable event in 2025. Community, live events, courses, exclusive discounts, and advanced insight.

Building Culture Through Events

Cari shares insights on how Westland Insurance has adapted its summit to meet the needs of a rapidly expanding organization:

• Shifting from a retreat-style gathering to a more business-focused event
• Balancing familiar elements with fresh content to keep things engaging
• Creating opportunities for networking and relationship-building across the company

Strategies for Engaging Diverse Attendees

We discuss tactics for ensuring the summit resonates with both long-time employees and newcomers:

• Showcasing the company's culture and values through executive presentations
• Incorporating sponsor participation to highlight key partnerships and resources
• Designing experiences that make leadership approachable and relatable

Measuring Success and Driving Lasting Impact

Cari reveals how Westland evaluates the effectiveness of their summit:

• Gathering feedback through surveys and anecdotal evidence
• Collaborating with internal teams to reinforce key messages post-event
• Balancing the need for consistency with the desire for innovation

Key Takeaways:

• Understand how events can be powerful tools for culture-building in growing organizations
• Learn strategies for creating memorable experiences that resonate with diverse attendees
• Discover ways to measure event success beyond traditional metrics
• Explore the challenges and opportunities of evolving long-standing company gatherings

Whether you're planning an internal corporate event or looking to strengthen your organization's culture, this conversation offers valuable insights on leveraging summits and conferences to foster connection, alignment, and growth.

Follow Cari:

LinkedIn: https://www.linkedin.com/in/cari-watson-563509a2/

Company: https://www.westlandinsurance.ca/

2024 sizzle reel: https://vimeo.com/1082584142

2023 sizzle reel: https://vimeo.com/tandemphotography/review/828889392/7586289d83

Mentioned in this episode:

Bold Push

Boldpush+ offers everything you need to build a profitable event in 2025. Community, live events, courses, exclusive discounts, and advanced insight.

The Power of Community

• How online connections can lead to meaningful real-life relationships
• The importance of pre-event engagement in building excitement
• Strategies for creating a welcoming atmosphere for first-time attendees

From Group to Community: Making the Shift

• Driving meaningful conversations to foster connections
• Encouraging a "give-first" mentality among community members
• Creating safe spaces for open dialogue and support

The Four-Post Strategy for Event Marketing

• 1. Awareness: Highlighting pain points your event addresses
• 2. Elaboration: Showcasing thought leadership on relevant topics
• 3. Community: Sharing personal experiences and success stories
• 4. Action: Inviting engagement beyond social media platforms

Applying the Strategy to Your Event

• Build anticipation for your event over time
• Target the right audience with precision
• Create a content plan that resonates with potential attendees

Key Takeaways for Event Organizers

• Start building your community well in advance of your event
• Focus on providing value rather than constant selling
• Use social media to facilitate meaningful connections among attendees
• Leverage your content to showcase the unique value of your event

Whether you're planning your first event or looking to enhance your existing marketing strategy, this conversation offers valuable insights to help you create a vibrant community and boost attendance. Get ready to transform your approach to event promotion and community building!

Follow Katie

Website: https://www.katiebrinkley.com/

Facebook: https://www.facebook.com/iamKatieBrinkley

LinkedIn: https://www.linkedin.com/in/katiebrinkley

Instagram: http://instagram.com/iamkatiebrinkley

Mentioned in this episode:

Bold Push

Boldpush+ offers everything you need to build a profitable event in 2025. Community, live events, courses, exclusive discounts, and advanced insight.

The Heart of Engagement

Amanda shares her insights on what truly drives engagement at events:

• It's not just about metrics - it's about how attendees feel
• Creating a sense of belonging and community
• Fostering connections between participants
• Designing experiences that capture attention and spark curiosity

Strategies for First-Timers and Veterans

We discuss tailored approaches to engage different types of attendees:

• Helping newcomers feel welcomed and part of the community
• Providing opportunities for seasoned attendees to contribute and lead
• Creating spaces for serendipitous connections to flourish

Beyond the Checklist

Amanda emphasizes the importance of going beyond logistics to create truly engaging events:

• Modeling the behavior you want to see in attendees
• Empowering "super connectors" to facilitate introductions
• Designing purposeful experiences that align with your event's goals

Key Takeaways:

• Understand engagement from the attendee's perspective
• Create welcoming experiences from the moment of registration
• Provide opportunities for collaboration and connection
• Empower long-time attendees to become ambassadors
• Go beyond logistics to craft meaningful, memorable moments

Whether you're planning your first event or looking to revitalize a long-standing gathering, this conversation offers valuable insights to elevate your attendee experience and foster a vibrant community.

Follow Amanda:

• https://amandaleakaiser.com/
• https://www.linkedin.com/in/amandakaiser/
• https://www.youtube.com/channel/UCYrGhsLP5Me3CPEHple5Vug

Wendee shares her journey from a young girl dreaming of the stage to becoming a Broadway star, and now an event strategist helping businesses and event owners create powerful experiences. She introduces us to her Broadway Blueprint, a unique approach that combines the best practices of theater with the needs of live events.

The Power of Broadway's Principles

• The Sacred Circle: A pre-show ritual that connects performers and sets the tone for excellence
• The Show is Sacred: Treating your work as something of utmost importance
• Full Out Performance: Giving 100% every time, or stepping aside if you can't
• Deep Bench Mentality: Cross-training and having backups for every role

Applying Broadway Magic to Events

We discuss how these principles can be adapted for various events, from conferences to corporate training sessions. Wendee offers practical tips on:

• Creating a psychologically safe space for speakers and attendees
• Encouraging "full out" performances from all participants
• Building a culture of support and excellence within your event team

Transformational Experiences

Wendee emphasizes the importance of creating events that truly change hearts and minds. She shares insights on:

• Connecting deeply with your audience through storytelling
• Fostering moments of reflection and self-discovery
• Empowering attendees to tap into their own creativity and potential

This conversation is a must-listen for anyone looking to elevate their events from good to extraordinary. Whether you're planning your first event or seeking to upscale an existing one, Wendee's Broadway-inspired strategies will help you create unforgettable, transformative experiences.

Here's what you can expect to gain from this episode:

• Understand how Broadway's principles can be applied to event planning and execution
• Learn techniques for creating a supportive and high-performing event team
• Discover ways to encourage speakers and participants to give their absolute best
• Gain insights on fostering transformational moments in your events
• Explore strategies for building a sense of community and belonging at your gatherings

Get ready to bring some Broadway magic to your next event!

Follow Wendee:

LinkedIn: https://www.linkedin.com/in/wendeeleecurtis/

website: wendeeleecurtis.com/

Joe reveals how he maxed out credit cards to launch Content Marketing World in Cleveland (of all places!)—a decision that would either bankrupt his family or change an industry forever. He shares the emotional moment backstage with his wife before addressing their first audience of 660 people, realizing they had finally "made it" after years of uncertainty.

You'll discover:

• Why Joe chose Labor Day weekend for his flagship event (a strategic decision that saved thousands)
• How spending $50,000 on Kevin Smith as their first keynote speaker was worth every penny
• The exact mindset needed to scale from a hopeful 150 attendees to nearly 2,000 in just a few years
• Why building a dedicated audience BEFORE launching your event is non-negotiable
• The surprisingly personal motivation behind Joe's business decisions (including his son's autism journey)

Whether you're planning your first event or looking to scale an existing one, Joe's candid insights about risk-taking, audience-building, and creating genuine industry authority will transform your approach.

This episode is essential listening for content marketers, event producers, and entrepreneurs who dream of turning their passion into a multi-million dollar business that changes lives.

Listen now to hear the untold story behind one of the marketing industry's most remarkable success stories.

Contact: JoePulizzi.com

Drawing from witnessing hundreds of corporate presentations, Phil shares the patterns that separate captivating speakers from those who leave audiences checking their watches. You'll discover actionable strategies for everything from preparation and structure to emotional connection and audience engagement.

Whether you're preparing for a high-stakes keynote or simply want to make your team meetings more impactful, you'll walk away with Monday-morning-ready techniques to elevate your speaking game. Phil reveals the mindset that makes truly great speakers (hint: it's not natural talent!) and why continuous improvement matters more than experience.

Listen now to learn how to create presentation experiences that drive real action and inspire meaningful change—not just polite applause.

#PresentationSkills #PublicSpeaking #SpeakerCoaching #UnforgettableTalks

In this eye-opening episode, I sit down with Dana Malstaff, founder of Boss Mom, who reveals the counterintuitive approach that helped her build a thriving community of entrepreneur mothers. You'll discover why she begins her events by having complete strangers stare into each other's eyes for three full minutes—and why this vulnerability exercise creates bonds that last for years.

Dana shares what 10 years of community building has taught her about human connection, including:

• Why most events overwhelm attendees with information when what they really crave is connection
• The power of "calling the elephant into the room" to break down walls instantly
• How facilitating meaningful conversations creates more loyalty than any content ever could
• The exact process she uses to train table facilitators to handle difficult personalities
• Why creating "inside jokes" might be your most powerful community-building tool

As Dana reveals, "People will tell me, 'Eighty percent of the people at my event now, we met at your event ten years ago.'" That's the lasting power of designed vulnerability.

Whether you're planning your first gathering or reimagining your tenth annual conference, this conversation will transform how you think about creating spaces where people feel truly seen, human, and free to have fun.

Contact Dana:

• website: bossmom.com
• LinkedIn: https://www.linkedin.com/in/danamalstaff/
• Facebook: https://www.facebook.com/danamalstaff

Vincent reveals how he transformed his frustration with typical conferences into a unique gathering that sold out months in advance - without any marketing. He explains the meticulous vetting process for attendees and why he believes having the right people in the room is more important than any speaker lineup.

Key insights you'll gain from this conversation:

• How to create an event focused on attendee connections rather than presenters
• The power of curating the right group of people through careful vetting
• Why eliminating speakers, stages and vendors can lead to more valuable outcomes
• Creative ways to facilitate organic networking and relationship-building
• The importance of surprise elements and a memorable closing experience

Vincent also shares some of the challenges he faced in planning such an unconventional event, including dealing with unexpected setbacks and overcoming his own control-freak tendencies.

Whether you're an event planner looking to shake things up or an entrepreneur seeking fresh ideas for community-building, this conversation offers a wealth of inspiration. Vincent's outside-the-box approach demonstrates how rethinking common practices can lead to extraordinary results.

"I had this idea for something I've always wanted to do...This was not something that you could just buy a ticket for. They bought a ticket that wasn't inexpensive. They got on a flight, they got hotel rooms, they left their family. They took time away from work to come to something because they believed in me and in a vision that I had."

Vincent's passion for creating meaningful connections shines through as he describes the magical moments that unfolded when he brought together the right group of people in the right environment. His story is a testament to the power of trusting your vision and taking calculated risks to bring it to life.

Follow Vincent:

• https://www.facebook.com/vincent.pugliese.16
• https://www.linkedin.com/in/vincent-pugliese
• https://mymembershipfreedom.com/

In this episode, discover:

• How prison performances taught Holly more about music's impact than conservatory training

• Creative ways symphonies are competing with modern entertainment options

• The art of "breaking the fourth wall" to create genuine audience connections

• Why treating concerts like carefully crafted meals leads to deeper engagement

• Innovative approaches to make classical music more accessible and meaningful

From pairing wines with violin concertos to crafting multi-sensory experiences, Holly shares practical insights for anyone looking to transform traditional events into magnetic gatherings that keep audiences coming back for more.

Whether you're an event professional, performing artist, or someone passionate about creating meaningful experiences, this conversation will forever change how you think about live performance and human connection.

Connect with Holly:

hollymulcahy.com

roseofsonora.com

artscapacity.org

wichitasymphony.org

upstage.io

In this episode, I sit down with Brooksie Hughes, President and Executive Producer of BAH Productions, who has spent nearly three decades producing events that push the boundaries of what's possible. With clients ranging from Fortune 500 companies to major cultural institutions, Brooksie has developed a reputation for turning crisis into opportunity and chaos into magic.

In this episode, you'll discover:

- Why saying "yes" to impossible challenges can lead to legacy-defining moments

- How to maintain your sense of humor when everything is literally underwater

- The secret to pivoting when Plan A (and B, and C) falls apart

- What it really takes to launch a major market activation in six weeks

- Why some of the best solutions come from breaking conventional event planning rules

Whether you're an experienced event producer or just starting your journey in the industry, Brooksie's story will inspire you to find joy in the chaos and possibility in every challenge.

Listen now to discover how one rainy day in Bryant Park became the starting point for what is now one of New York's most beloved holiday traditions.

Connect with Brooksie here: https://www.linkedin.com/in/brooksiehughes/

https://bahproductionsinc.com/

You'll discover:

• Why the standard "cocktail hour networking" model fails most participants (especially introverts and neurodivergent attendees)
• How to create "containers of connection" that make relationship-building natural and comfortable
• The power of "seeking the overlap" and why it's the secret sauce to meaningful connections
• Practical strategies to empower natural connectors at your events
• A revolutionary approach to pre-event and post-event engagement that actually works

Bailey shares her fascinating framework of "circles of connection" and reveals why most events are missing crucial opportunities to facilitate authentic relationships. Whether you're an event organizer or participant, you'll gain actionable insights to transform networking from an awkward obligation into an enriching experience.

Don't miss Bailey's brilliant suggestion for why we should stop using the term "attendees" and what to say instead. It's a small shift that creates a big mindset change.

This conversation is packed with "aha moments" that will forever change how you think about event networking. Plus, we end with an improvisational musical interpretation of the key themes that you won't want to miss!

Listen in and discover how to create the kind of meaningful connections that make events truly unforgettable.

Find Baily: https://bailyhancock.com/

https://www.linkedin.com/in/bailyhancock/

Adrienne Dorison, co-founder and CEO of Run Like Clockwork, joins us to reveal how Camp Clockwork transformed the traditional business event into a three-day summer camp experience. She shares why pushing entrepreneurs out of their comfort zones - literally and figuratively - led to deeper insights and stronger relationships than any conventional conference could achieve. From concerns about selling an "unprofessional" format to witnessing breakthrough moments on the climbing wall, this episode challenges everything you think you know about business networking and professional development.

Reach Adrienne:

Website: https://www.runlikeclockwork.com/

Facebook: https://www.facebook.com/adrienne.dorison

Linkedin: https://www.linkedin.com/in/adriennedorison/

In this eye-opening episode, sponsorship coach Justin Moore reveals what seven years of landing brand deals taught him about learning. After generating over $5 million through 500+ successful sponsorships, he spotted a fundamental flaw in traditional conference education. Now, he's making his boldest bet yet—investing $20,000 to reimagine how creators learn by turning his entire conference into a game.

You'll discover:

• Why traditional conference formats are failing creators

• How gamification can triple knowledge retention and engagement

• The surprising psychology behind "learning through play"

• A behind-the-scenes look at Sponsored Games, the first-ever gamified creator conference

• Why some of the best business learning happens outside the classroom

Whether you're an event organizer looking to innovate or a creator tired of passive learning experiences, this conversation will challenge everything you thought you knew about professional education.

Plus, Justin shares his candid thoughts on risk-taking, event design, and why sometimes you need to blow up the playbook to serve your audience better.

Ready to discover how play might be the missing ingredient in your next event? Listen now.

Follow Justin here: https://www.sponsormagnet.com/

Learn about this new Book Sponsor Magnet here: https://www.sponsormagnet.com/

In this eye-opening episode, experience curator Heather Wanninger reveals how she transformed from a stay-at-home mom to building multiple six-figure businesses by mastering the art of intentional discomfort. You'll discover why traditional "comfort first" event planning might be killing your retention rates, and how strategic vulnerability creates lasting transformation that keeps clients coming back for more.

What you'll learn:

• Why pre-event communication is crucial for creating psychological safety

• The "one more nudge" principle that transforms hesitation into breakthrough moments

• How to design experiences that serve both adventure-seekers and quiet reflectors

• The follow-up strategy that turns one-time participants into loyal community members

• Why some events generate $100K+ in additional revenue (and others fall flat)

Whether you're an event planner, business coach, or community builder, this conversation will challenge everything you thought you knew about creating memorable experiences that drive real results.

Perfect for: Event planners, retreat hosts, community builders, business coaches, and anyone interested in creating transformational experiences that drive exceptional retention rates.

Follow Heather: https://www.sweetlemonadephotography.com/

Join us as Quinn Conyers, award-winning professional emcee and speaker, pulls back the curtain on this misunderstood craft. With her signature high energy and strategic approach, Quinn reveals why treating emcees as strategic partners rather than last-minute additions can be the difference between a good event and an extraordinary one. Whether you're planning your first conference or your fiftieth, this episode will transform how you think about professional emcees and event experiences.

Follow Quinn:

https://www.quinnconyers.com/

https://www.facebook.com/quinn.conyers

https://www.linkedin.com/in/quinnconyers/

Now, Will reveals the surprising scientific principles behind event energy management and shares a framework that will forever change how you think about crafting memorable experiences.

On this episode of the Event Innovator Show, Will joins us to explore the intersection of music psychology, event production, and community building. He shares practical insights on:

- The scientific principles behind musical energy management at events

- How to create the perfect soundtrack for different event moments

- Why most event communities fail (and how to build ones that thrive)

- The counter-intuitive approach to scaling events while maintaining quality

- The secret to turning one-time attendees into year-round community members

Whether you're an event professional looking to level up your experience design or a business leader seeking to build stronger connections with your audience, this episode delivers actionable strategies that blend the art and science of human engagement.

Meet Krista Inochovsky, a master of creating transformative experiences in extraordinary locations. From the open seas of the Caribbean to the rolling hills of Tuscany, she's proving that changing our environment can dramatically accelerate personal and professional growth. Her signature Podcasters Cruise and intimate Tuscan villa retreats are redefining how high-achievers learn, connect, and transform.

In this episode of the Event Innovator show, you'll learn:

• Why location plays a crucial role in creating transformative experiences

• How to balance structured learning with organic connection

• The power of unplugging in an intentionally curated environment

• Secrets to building community before, during, and after destination events

• Why some of the most powerful breakthroughs happen when we step out of our normal routines

Whether you're an event curator, business leader, or someone seeking to create more impactful experiences, this conversation will change how you think about the spaces where transformation happens.

Follow Krista:

Facebook: https://www.facebook.com/infinitekrista

LinkedIn: https://www.linkedin.com/in/kristasky/

Website: expandyourlife.net

In this episode of The Event Innovator Show, international event planner Valentina Ruffoni reveals her proven strategies for creating magical moments that attendees can't help but share. With over 15 years of experience transforming ordinary events into extraordinary experiences across Europe, Valentina breaks down exactly how to:

• Create authentic, share-worthy moments that don't feel forced

• Use multisensory elements to enhance the attendee experience

• Transform any venue with strategic, budget-friendly touches

• Build genuine connections that make events unforgettable

• Turn ordinary check-ins into memorable first impressions

Whether you're planning corporate gatherings, social events, or conferences, you'll discover practical ways to elevate your events without breaking the bank. Plus, learn the common mistakes even experienced planners make when trying to create Instagram-worthy moments.

Don't miss this engaging conversation packed with actionable insights you can implement at your very next event.

You'll discover: • Why the first 60 minutes of your event matters more than your keynote • 3 innovative alternatives to traditional breakout sessions • The psychology behind "peak moments" and how to engineer them • Real examples of events that broke the mold (and doubled their ticket sales) • Simple ways to transform passive listeners into active participants

Plus, we're sharing our controversial take on why "professional" doesn't have to mean "boring," and how embracing strategic spontaneity can actually enhance your event's credibility.

Whether you're planning your first conference or your fifteenth, this episode will arm you with fresh ideas to transform your next event from a mandatory meeting into an unforgettable experience.

Stop running events that feel like business school lectures. Time to create moments that matter.

🎯 Perfect for: Event planners, conference organizers, and anyone tired of seeing their audience reach for their phones every 15 minutes.

Subscribe now and join the event innovation revolution!

Follow Jordan Gill at systemssavedme.com

EventPlanning #ConferenceDesign #ExperienceDesign #EventProfs

In this must-listen episode, customer experience expert Brittany Hodak (who's worked with Amazon, Disney, and yes - even Taylor Swift herself) reveals the psychology behind turning ordinary attendees into passionate superfans.

You'll discover: • The surprising pre-event strategy that drives more engagement than the event itself • Why fighting phone distraction is the wrong approach (and what to do instead) • The critical 48-hour window that determines if attendees will ever come back • How to create "choose your own adventure" experiences that keep people hooked

Plus, Brittany shares an insider story about a 17-year-old Taylor Swift that perfectly illustrates why some events create superfans while others fade into memory.

Whether you're running conferences, corporate gatherings, or community events, this episode will transform how you think about audience engagement. Stop settling for polite applause - learn how to create experiences worthy of a standing ovation.

Time to level up your event game. Your superfans are waiting. 🎭✨

Join host Phil Mershon as he explores Sigrun's innovative approach to community building, including:

• Why dancing breaks and round tables create deeper connections than traditional networking
• How "love notes" give participants tangible takeaways that last long after the event
• The power of unplanned moments and why every event needs flexibility in its schedule
• A revolutionary approach to revenue recognition that had participants proudly sharing their success stories
• Why smaller post-pandemic events might actually lead to better results

Whether you're planning an intimate retreat or a large-scale conference, this episode offers fresh perspectives on creating meaningful connections and unforgettable moments that drive both personal transformation and business results. Learn how stepping away from the traditional event formula might be exactly what your community needs to thrive.

From her 90-second performances at Miss America to halftime shows at WNBA games, Annika shares how she captivates audiences by combining art, music, and storytelling. Discover why a blank canvas might be the secret ingredient your event is missing, and learn practical tips for incorporating live art into your event strategy.

You'll learn:

• Why live art creates deeper audience engagement than traditional entertainment
• How to adapt artistic elements for different event formats and spaces
• Creative ways to maximize the impact of live performances before, during, and after your event
• The unexpected power of upside-down paintings and audience participation
• Smart strategies for turning artistic moments into shareable, memorable experiences

Whether you're planning an intimate corporate retreat or a stadium-sized spectacular, this episode will inspire you to think differently about event entertainment. Join us for a colorful conversation about turning event moments into lasting memories - one brushstroke at a time.

The Event Innovator Show brings you Dan Gingiss, author of "The Experience Maker" and customer experience expert, to reveal the blueprint for creating unforgettable events. Whether you're running intimate retreats or major conferences, you'll discover:

• Why experience is your only true competitive advantage

• How to identify and eliminate "death by a thousand paper cuts" at your events

• The surprising impact of micro-moments on attendee satisfaction

• Practical strategies for hybrid events that actually work

• Simple ways to turn ordinary touchpoints into Instagram-worthy moments

• The one event detail that will instantly improve networking (hint: it's not what you think)

Plus, Dan shares real-world examples from his work with major brands like McDonald's and Humana, showing how small changes can create massive impact. If you're tired of running events that blur together in attendees' memories, this episode is your roadmap to standing out.

Listen now and learn how to transform your next event from ordinary to extraordinary, one detail at a time.

#EventPlanning #CustomerExperience #EventStrategy #EventInnovator #ExperienceDesign

Discover their innovative approach to:

• Curating the right mix of attendees through a careful application process
• Creating intimate, interactive sessions that serve experienced content creators
• Integrating sponsors naturally into the event experience
• Crafting memorable moments through intentional details like custom playlists and premium food offerings
• Finding ways to integrate sponsors in a non-salesy way

Whether you're planning an industry-specific conference or looking to elevate your event experience, this episode provides practical insights for creating an event that stands out in a crowded market. Plus, hear why sometimes keeping your event small and focused can lead to bigger success.

The Event Innovator Show brings you actionable insights from industry leaders who are revolutionizing events, education, and audience engagement. In this episode, host Phil Mershon sits down with education expert Dr. Carrie Rose to uncover the counter-intuitive approach that's transforming course design. Whether you're creating online programs, planning events, or designing learning experiences, you'll discover:

• Why "kitchen sinking" your content kills completion rates

• The three dimensions of learning most courses miss

• How to structure content for maximum engagement

• Simple strategies to support diverse learning styles

• The secret to turning knowledge into transformation

Plus, Dr. Rose reveals her practical framework for designing courses that people not only finish but rave about. If you're ready to stop overwhelming your audience and start creating experiences that truly transform, this episode is your roadmap to success.

Listen now and revolutionize how you approach course and event design.

#EventPlanning #CourseDesign #OnlineLearning #ProfessionalDevelopment #EventInnovator

DJ Carbon shares his insights on the art of reading a room, creating the perfect soundtrack for any event, and the importance of adaptability in the world of corporate entertainment. From nightlife to weddings, he's seen it all - and he's here to spill the secrets on how music can make or break an event.

Key Takeaways:

• Discover the power of nostalgia in creating a sense of belonging at events
• Learn how to use music to control energy levels throughout the day
• Understand the importance of flexibility and reading the room
• Explore the balance between playing familiar tunes and introducing new sounds
• Gain insights on how to collaborate effectively with event planners

Why This Episode Matters:

As an event planner or business owner, you know that creating memorable experiences is crucial for success. But have you considered the role that music plays in shaping those experiences? DJ Carbon's expertise offers a fresh perspective on how to elevate your events and keep your audience engaged from start to finish.

Whether you're organizing a corporate conference, a product launch, or a team-building retreat, the insights shared in this episode will help you create an unforgettable soundtrack for your next event. Don't miss out on this opportunity to learn from a pro and take your event planning skills to the next level!

In this eye-opening episode of the Event Innovator Show, host Phil Mershon sits down with virtual event expert Danielle Goeppert to explore the power of online summits in creating thriving digital neighborhoods.

Listeners will uncover:

• Why virtual summits are still valuable post-pandemic

• The secret to creating engaging online events that feel like friendly neighborhood gatherings

• How to balance multiple speakers without turning your summit into a "pitch-fest"

• Practical tips for using gamification to boost attendee engagement

• The surprising similarities between planning a block party and organizing a successful online summit

Whether you're an event planner, entrepreneur, or community builder, this episode will give you the tools to transform your next virtual summit into a vibrant digital neighborhood. Don't miss out on these game-changing insights that will take your online events to the next level!

Tune in now to learn how you can become the host of the most talked-about virtual block party in your industry. #VirtualSummits #OnlineEvents #EventPlanning #DigitalCommunity

In this eye-opening episode, Sarah, Director of Marketing for Retreat Resort and Spa, shares her rollercoaster journey of organizing a unique event that's reshaping influencer-brand relationships. Discover how she navigated:

• Crafting unforgettable experiences for content creators
• Balancing ambitious goals with budget realities
• Innovative approaches to sponsorship and brand-creator matchmaking
• Leveraging AI workshops to combat creator burnout
• Transforming events into powerful business development tools

Whether you're an event planner, marketing professional, or aspiring influencer, this episode is packed with actionable strategies and honest reflections on the highs and lows of pioneering a niche event. Tune in to gain fresh perspectives on measuring event success beyond the bottom line and creating meaningful connections in the digital age.

#EventPlanning #InfluencerMarketing #ContentCreation #MarketingROI #EventInnovation

Discover how to transform your event from a simple gathering into a vibrant community experience. Shanna shares insider tips on:

• Pre-event engagement strategies to build excitement
• Innovative ways to facilitate connections during registration and between sessions
• Leveraging social media and technology to enhance networking opportunities
• Designing interactive experiences that break down barriers between attendees
• Post-event follow-up techniques to maintain momentum and strengthen relationships

Whether you're planning a corporate conference, industry summit, or niche workshop, this episode will equip you with practical tools to cultivate a sense of belonging among your attendees. Learn why community is the secret sauce that keeps people coming back year after year, and how to infuse it into every aspect of your event planning.

Join us as we explore the art and science of turning strangers into a thriving community, and discover how to make your next event truly unforgettable.

Follow Shana Lynn at: https://connect.communitycultivated.com/hub

Dr. Zabreski shares invaluable insights on:

- Creating sensory-friendly spaces without breaking the bank

- Rethinking "mandatory fun" and offering diverse social options

- Supporting neurodivergent speakers with thoughtful accommodations

- Balancing high-energy experiences with quieter alternatives

Whether you're planning intimate workshops or large-scale conferences, this episode will challenge you to reconsider every aspect of your event design. Learn how small tweaks can lead to big wins in attendee satisfaction and engagement across all neurotypes.

Join us for an unforgettable conversation that will transform how you approach event planning, making your next gathering truly unforgettable for every attendee - regardless of how their brain is wired.

Josh shares insights on customizing products for clients, the importance of understanding the end-user experience, and how different baking techniques can be applied to event planning. Learn about the critical role of time in both baking and event design, and how to adapt your approach based on your audience's needs.

From choosing the right "oven" (venue) to allowing proper time for connections to "rise," this episode uncovers valuable lessons that event planners can learn from the world of artisanal baking. Whether you're crafting experiences for intimate gatherings or large-scale conferences, you'll gain fresh perspectives on how to create events that are truly unforgettable.

Join us for a unique blend of culinary craft and event innovation that will inspire you to approach your next event with the precision and passion of a master baker.

Discover the surprising prevalence of social anxiety and learn about the game-changing "15% Rule" that can help even the most introverted professionals forge meaningful connections. Phil and Michaela dive deep into strategies for event organizers to create psychologically safe spaces and discuss how to transform dreaded small talk into engaging, purposeful conversations.

From practical tips on preparation to insights on vulnerability, this episode is packed with actionable advice for both event planners and attendees. Whether you're an introvert, an extrovert, or somewhere in between, you'll gain valuable perspectives on making networking more inclusive, authentic, and ultimately, more effective.

Don't miss this candid and often humorous conversation that challenges conventional networking wisdom and offers a fresh approach to building professional relationships. Tune in to revolutionize your networking experience and learn how to create events where everyone can thrive.

You can order Michaela's book wherever you purchase books online.

https://www.amazon.com/Networking-Career-Professionals-Michaela-Alexis/dp/1394268556

https://www.barnesandnoble.com/w/no-fear-networking-michaela-alexis/1146073963?ean=9781394268559

Our guest, Chris Ducker, shares invaluable insights on:

• Leveraging music to set the tone and energy of your event

• Creating "surprise and delight" moments that attendees will talk about for years

• Implementing effective networking strategies that build lasting relationships

• Balancing content delivery with opportunities for attendee interaction

• Measuring event success through both quantitative and qualitative metrics

Whether you're planning a corporate conference, industry summit, or entrepreneurial gathering, this episode is packed with actionable tips to elevate your event planning game. Learn how to transform good events into extraordinary experiences that keep attendees coming back year after year.

Don't miss this opportunity to revolutionize your approach to event planning and design. Tune in now to the Event Innovator Show and start creating events that leave a lasting impact!

To attend Chris's event, go to: longhaulevent.com

#EventPlanning #ConferenceDesign #ExperienceCreation #NetworkingStrategies #EventTechnology

Learn actionable strategies for:

• Building an inclusive and diverse event community
• Designing creative sponsor activations that attendees love
• Fostering meaningful connections through pre-event and on-site networking
• Adapting to challenges like the COVID-19 pandemic
• Implementing feedback to continuously improve your event

Abby and Chandice share insights on listening to your audience, creating immersive experiences, and maintaining an abundance mentality in the competitive events industry. Whether you're launching your first conference or reinventing an established event, this episode offers valuable lessons from two of the industry's most innovative minds.

Tune in for expert advice on taking your event from ordinary to unforgettable. Perfect for event planners, marketers, and anyone looking to create impactful experiences in the ever-evolving world of live and virtual events.

Here is the registration link: https://whova.com/portal/registration/taste_202503/

Discount Code: PHIL50 will apply $50 off to any ticket type.

Abbey Rodriguez is the founder of Tastemaker Conference, and The Butter Half, a food blog that combines gluten-free recipes, herbal cooking, and holistic nutrition and wellness education for the whole family. Abbey has worked with hundreds of brands and organizations, providing recipe development, food photography, and influencer marketing consulting. Abbey is currently pursuing her Master’s degree in Sociology at George Mason University, where she is studying Digital Sociology, and using her background in the influencer marketing industry to inform her thesis, “The Politics of the Creator Economy.”

Chandice Probst is the COO of Tastemaker Conference and the bubbly personality behind both This Vivacious Life and Holiday Food and Fun. She is a food and entertaining blogger and the co-author of Gluten-Free on a Budget. Chandice’s work has been featured in print and online industry publications, as well as on television. As someone with Celiac Disease and a degree in exercise and health wellness, she has led the charge in hosting Celiac awareness nights with MLB and NBA teams around the nation. Chandice has been with Abbey since the first Tastemaker Conference in Salt Lake City and plays a crucial role in bringing education, experience, and community to life at each Tastemaker event.

#EventInnovator #EventPlanning #ConferenceOrganizing #ExperienceDesign #FoodBloggers #NetworkingStrategies #EventTechnology

John shares his wealth of experience, from working with Tony Robbins to advising on state-of-the-art digital gatherings. Discover practical tips on leveraging technology, fostering audience engagement, and overcoming common virtual event pitfalls. Learn about innovative tools like StreamAlive, the power of storytelling in digital spaces, and how to create psychological safety in online environments.

Whether you're an event planner, speaker, or business leader, this conversation offers invaluable insights to elevate your virtual events from ordinary to extraordinary. John also gives a sneak peek into his upcoming virtual conference featuring Hall of Fame speakers.

Don't miss Phil's musical sign-off, inspired by key themes from this enlightening discussion on the future of events. Tune in to transform your approach to virtual gatherings and create truly unforgettable experiences for your audience.

Discover innovative approaches to:

• Overcoming attendee resistance
• Fostering psychological safety at events
• Designing experiences that make guests feel heard, seen, and valued
• Creating authentic connections that amplify event impact

Whether you're planning intimate workshops or large-scale conferences, this episode offers actionable insights to revolutionize your event planning approach. Learn how to move beyond logistics and create experiences that resonate long after the event ends.

Unlock the secrets to crafting events with infinite impact and stay ahead of industry trends with the Event Innovator Show. Don't miss this game-changing episode for event professionals looking to take their gatherings to the next level.

Discover how AI can take your events from awareness to action:

• Learn about the "human prompter" concept and how it unlocks attendee insights
• Understand why "selling bacon in a vegan market" matters for event success
• Explore AI-driven strategies for crafting personalized content and fostering engagement
• Uncover techniques for designing serendipitous moments that resonate with audiences

Yifat Cohen shares actionable tips for leveraging AI to uncover attendees' hidden pain points and desires, helping you create events that truly matter. Whether you're an experienced planner or new to the industry, this episode will challenge you to rethink your approach to event design and marketing.

Join us as we dive into the future of event technology with Yifat Cohen and learn how to activate your strategy for maximum impact. Don't miss this opportunity to transform your events from information overload to dynamic, change-driving experiences.

Listeners will discover the power of creating "awe" in events, the importance of humanizing marketing in an AI-driven world, and strategies for fostering meaningful connections among attendees. Mark reveals how intentional event design, from music to shared experiences, can create lasting impressions and drive business success.

This episode is a must-listen for event planners, marketers, and business leaders looking to break free from conventional approaches and create truly unforgettable experiences. Packed with practical tips and inspiring ideas, this conversation will challenge you to rethink your approach to events and marketing in the modern age.

Listeners will gain insights into how Dan and his team redesigned their "Will It Fly?" event, incorporating elements like personalized gifts, community singing, and strategic follow-ups. Dan discusses the challenges of moving from a unique rural property to a more traditional venue, and how they overcame these obstacles to create an equally impactful experience.

The conversation explores the importance of balancing content with experiential elements, the power of music in creating connections, and the value of trying new approaches in event design. Dan's candid reflections on his learning process and the outcomes of their experimental approach offer valuable lessons for event planners at all levels.

This episode is a must-listen for anyone looking to elevate their events from informative to truly unforgettable.