<![CDATA[The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAAS]]>73e42aaa-f0f1-571d-b345-b42a7a03bd45Tue, 04 Jun 2024 10:00:44 +0000Captivate.fmCharley Tichenorhttps://artwork.captivate.fm/b8290ffb-b132-410c-a90b-d33ecab42be9/12900899-1684515482310-38ac357a4c084.jpgThe Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASCharley TichenorCharley TichenorLessons from a $1B+ Revenue DTC and eCom Facebook Expert. Broad since ‘18 Creator of PSM &amp; 3:2:2 Method Founder: Disrupter School Partner: Underoutfit Investor: ObviDisrupterSchool.comfalseepisodichttps://feeds.captivate.fm/the-facebook-disrupter/nopodcast$50k to over $5M/m in 18 Months With My Facebook Ads Strategy (Full Funnel & Program Breakdown)$50k to over $5M/m in 18 Months With My Facebook Ads Strategy (Full Funnel & Program Breakdown)In this podcast, I break down the exact process that I used to scale from $50k to $5M/m in 18 months with a brand-new online business. It's how I've helped 300+ other brands, agencies, and marketers sell over $100M+ online as well. I also give a full breakdown of my Facebook Ads MBA Program which is designed to help Facebook Advertisers who are stuck between $15-60k/m scale to $100k-$500k/m and beyond. Enjoy!


]]>In this podcast, I break down the exact process that I used to scale from $50k to $5M/m in 18 months with a brand-new online business. It's how I've helped 300+ other brands, agencies, and marketers sell over $100M+ online as well. I also give a full breakdown of my Facebook Ads MBA Program which is designed to help Facebook Advertisers who are stuck between $15-60k/m scale to $100k-$500k/m and beyond. Enjoy!


]]>7246f86d-8f97-43b8-8a82-f5d8d4375397Tue, 04 Jun 2024 06:00:00 -040048:38falsefullCharley TichenorThe Importance of Account Setups for Facebook Ads Insights from Ben HeathThe Importance of Account Setups for Facebook Ads Insights from Ben HeathWelcome to this insightful interview where we get to chat with Facebook ads expert Ben Heath about the best practices for retargeting and Facebook ads for e-commerce and lead generation. In this conversation, we explore a range of topics including account setups, attribution, measurement, and the importance of meeting the real-world needs of clients.

]]>Welcome to this insightful interview where we get to chat with Facebook ads expert Ben Heath about the best practices for retargeting and Facebook ads for e-commerce and lead generation. In this conversation, we explore a range of topics including account setups, attribution, measurement, and the importance of meeting the real-world needs of clients.

]]>8d783a9c-8682-4a42-a623-3e3b7061d759Tue, 02 Apr 2024 18:17:00 -040045:13falsefullCharley TichenorHow to Maximize Success on Facebook Ads: Avoid These Common MisstepsHow to Maximize Success on Facebook Ads: Avoid These Common MisstepsThink Facebook ads are a money pit? Here's how to turn that around and profit big!

Facebook Ads Demystified: Maximize Your Marketing Success


Ever wondered why your Facebook ads aren't delivering the ROI you expected? You're not alone. This deep dive into Facebook advertising uncovers the truths behind common misconceptions, revealing that the key to success isn't in chasing engagement through clicks or retargeting campaigns alone. Instead, it lies in understanding and leveraging the platform's unique capabilities to your advantage.


Busting Myths, Building Success


We start by busting the myth that prospecting and retargeting on Facebook require separate strategies. Every ad impression is essentially a retargeting opportunity, given the platform's comprehensive data on user behavior. The real game-changer? Recognizing that success comes from optimizing these opportunities, not from the traditional division between prospecting and retargeting campaigns.


Dynamic Creative: Your Untapped Resource


Dynamic creative emerges as the hero of our story, offering a powerful way to automatically tailor your ads for maximum relevance and impact. By allowing Facebook to adjust creative elements based on user preferences, dynamic creative streamlines the ad creation process, reduces guesswork, and significantly improves ad performance across broad audiences.


For the Algo


This section is designed to enhance your video's visibility and engagement on YouTube. By focusing on strategic keyword placement and leveraging YouTube's algorithm, we ensure your content reaches the widest possible audience. Remember, the goal is not just to attract viewers but to create meaningful engagements that lead to long-term success and sustainability on the platform.


0:00 - Introduction: The Misuse of Facebook Ads

0:30 - Debunking Common Facebook Ad Myths

1:00 - The Truth About Click and Engagement Campaigns

1:30 - Scaling Success Beyond Short-Term Tactics

2:00 - The Importance of Efficient Ad Spending

2:30 - Busting Myths About Facebook Prospecting and Retargeting

3:00 - Leveraging Every Ad Impression for Retargeting

3:30 - Rethinking Facebook Campaign Strategies

4:00 - Dynamic Creative: Facebook's Most Underutilized Tool

4:30 - How Dynamic Creative Optimizes Your Ad Performance

5:00 - Moving Beyond Outdated Facebook Ad Strategies

5:30 - The Power of Broad Audiences and Simplified Campaigns

6:00 - Conclusion: Embracing Facebook's Tools for Long-Term Success

6:30 - Call to Action: Subscribe for More Insights

]]>Think Facebook ads are a money pit? Here's how to turn that around and profit big!

Facebook Ads Demystified: Maximize Your Marketing Success


Ever wondered why your Facebook ads aren't delivering the ROI you expected? You're not alone. This deep dive into Facebook advertising uncovers the truths behind common misconceptions, revealing that the key to success isn't in chasing engagement through clicks or retargeting campaigns alone. Instead, it lies in understanding and leveraging the platform's unique capabilities to your advantage.


Busting Myths, Building Success


We start by busting the myth that prospecting and retargeting on Facebook require separate strategies. Every ad impression is essentially a retargeting opportunity, given the platform's comprehensive data on user behavior. The real game-changer? Recognizing that success comes from optimizing these opportunities, not from the traditional division between prospecting and retargeting campaigns.


Dynamic Creative: Your Untapped Resource


Dynamic creative emerges as the hero of our story, offering a powerful way to automatically tailor your ads for maximum relevance and impact. By allowing Facebook to adjust creative elements based on user preferences, dynamic creative streamlines the ad creation process, reduces guesswork, and significantly improves ad performance across broad audiences.


For the Algo


This section is designed to enhance your video's visibility and engagement on YouTube. By focusing on strategic keyword placement and leveraging YouTube's algorithm, we ensure your content reaches the widest possible audience. Remember, the goal is not just to attract viewers but to create meaningful engagements that lead to long-term success and sustainability on the platform.


0:00 - Introduction: The Misuse of Facebook Ads

0:30 - Debunking Common Facebook Ad Myths

1:00 - The Truth About Click and Engagement Campaigns

1:30 - Scaling Success Beyond Short-Term Tactics

2:00 - The Importance of Efficient Ad Spending

2:30 - Busting Myths About Facebook Prospecting and Retargeting

3:00 - Leveraging Every Ad Impression for Retargeting

3:30 - Rethinking Facebook Campaign Strategies

4:00 - Dynamic Creative: Facebook's Most Underutilized Tool

4:30 - How Dynamic Creative Optimizes Your Ad Performance

5:00 - Moving Beyond Outdated Facebook Ad Strategies

5:30 - The Power of Broad Audiences and Simplified Campaigns

6:00 - Conclusion: Embracing Facebook's Tools for Long-Term Success

6:30 - Call to Action: Subscribe for More Insights

]]>13a0fa27-2612-4d0e-93ef-d796783f77faTue, 26 Mar 2024 05:45:00 -040008:17falsefullCharley TichenorMastering High Ticket Sales with Facebook Ads: The Ultimate Strategy GuideMastering High Ticket Sales with Facebook Ads: The Ultimate Strategy GuideUnlock the secrets to skyrocketing your sales with high-ticket Facebook ads! If you're aiming to push offers ranging from $500 to $10,000 but find the learning phase and conversion campaigns a challenge, this guide is your new best friend. We're diving deep into strategies that bypass traditional hurdles, focusing on volume, quality of traffic, and unit economics to enhance your business's profitability. Discover how to leverage Facebook's potential to amplify your high-ticket sales effectively. Stay tuned for invaluable insights on ad types, metrics, and more to load your funnel with high-quality prospects.

► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink

- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll

- Predictable Profits Scaling Blueprint - www.disrupterschool.com/PredictableProfitScalingBlueprintOrder

- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup


► Connect With Me On Other Platforms

- Twitter: https://twitter.com/CTtheDisrupter

- Instagram: https://instagram.com/CTtheDisrupter

- LinkedIn: https://www.linkedin.com/in/charleytichenoriv



]]>Unlock the secrets to skyrocketing your sales with high-ticket Facebook ads! If you're aiming to push offers ranging from $500 to $10,000 but find the learning phase and conversion campaigns a challenge, this guide is your new best friend. We're diving deep into strategies that bypass traditional hurdles, focusing on volume, quality of traffic, and unit economics to enhance your business's profitability. Discover how to leverage Facebook's potential to amplify your high-ticket sales effectively. Stay tuned for invaluable insights on ad types, metrics, and more to load your funnel with high-quality prospects.

► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink

- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll

- Predictable Profits Scaling Blueprint - www.disrupterschool.com/PredictableProfitScalingBlueprintOrder

- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup


► Connect With Me On Other Platforms

- Twitter: https://twitter.com/CTtheDisrupter

- Instagram: https://instagram.com/CTtheDisrupter

- LinkedIn: https://www.linkedin.com/in/charleytichenoriv



]]>456b4aa1-055a-4da9-9ee3-114dc5c9f659Thu, 21 Mar 2024 05:45:00 -040010:55falsefullCharley TichenorBeyond ROAS: Unlock Million Dollar Strategies and Scale with the Facebook Ads MBA Program RevolutionBeyond ROAS: Unlock Million Dollar Strategies and Scale with the Facebook Ads MBA Program RevolutionHey there! So, let me give you the lowdown on how I, with a decade of experience under my belt, transformed a brand to rake in over a million bucks a month. It’s all about saying ‘to hell with ROAS’ and embracing Profitable Scaling Margin (PSM). No algorithm hacks, no endless hours, just pure, profitable scaling.

► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink


► Connect With Me On Other Platforms

- Twitter: https://twitter.com/CTtheDisrupter

- Instagram: https://instagram.com/CTtheDisrupter

- LinkedIn: https://www.linkedin.com/in/charleytichenoriv

]]>Hey there! So, let me give you the lowdown on how I, with a decade of experience under my belt, transformed a brand to rake in over a million bucks a month. It’s all about saying ‘to hell with ROAS’ and embracing Profitable Scaling Margin (PSM). No algorithm hacks, no endless hours, just pure, profitable scaling.

► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink


► Connect With Me On Other Platforms

- Twitter: https://twitter.com/CTtheDisrupter

- Instagram: https://instagram.com/CTtheDisrupter

- LinkedIn: https://www.linkedin.com/in/charleytichenoriv

]]>28e16f10-223f-4b65-af89-da435831fe71Tue, 19 Mar 2024 08:45:00 -040017:00falsefullCharley TichenorChatGPT prompts to SCALE your BusinessChatGPT prompts to SCALE your BusinessAre you a Facebook marketer who's looking for ways to make your job easier? Then you won't want to miss this video! In it, we take you step-by-step through the process of using A.I., and I'll show you my ChatGpt prompts along with two other fantastic tools, to turn a video ad into some of the best ad copy you've ever seen.

By the end of the video, you'll know how to use ChatGPT to do all the hard work for you, to generate high-quality ad copy with ease. If you're a Facebook marketer looking for an efficient way to create engaging ad copy, this video is definitely for you!

► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink

- Predictable Profits Scaling Blueprint - www.disrupterschool.com/PredictableProfitScalingBlueprint


► Connect With Me On Other Platforms

- Twitter: https://twitter.com/CTtheDisrupter

- Instagram: https://instagram.com/CTtheDisrupter

- LinkedIn: https://www.linkedin.com/in/charleytichenoriv


Chapters:

00:00 ChatGPT Reveals: The Ultimate Facebook Ads & CRO Hacks That Can Triple Your Conversions

00:45 Boost Your Facebook Ad Performance with ChatGPT: A Step-by-Step Tutorial

03:28 Discover the Secrets to Facebook Ad Success with VidIQ

]]>Are you a Facebook marketer who's looking for ways to make your job easier? Then you won't want to miss this video! In it, we take you step-by-step through the process of using A.I., and I'll show you my ChatGpt prompts along with two other fantastic tools, to turn a video ad into some of the best ad copy you've ever seen.

By the end of the video, you'll know how to use ChatGPT to do all the hard work for you, to generate high-quality ad copy with ease. If you're a Facebook marketer looking for an efficient way to create engaging ad copy, this video is definitely for you!

► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink

- Predictable Profits Scaling Blueprint - www.disrupterschool.com/PredictableProfitScalingBlueprint


► Connect With Me On Other Platforms

- Twitter: https://twitter.com/CTtheDisrupter

- Instagram: https://instagram.com/CTtheDisrupter

- LinkedIn: https://www.linkedin.com/in/charleytichenoriv


Chapters:

00:00 ChatGPT Reveals: The Ultimate Facebook Ads & CRO Hacks That Can Triple Your Conversions

00:45 Boost Your Facebook Ad Performance with ChatGPT: A Step-by-Step Tutorial

03:28 Discover the Secrets to Facebook Ad Success with VidIQ

]]>fb0e6a14-7372-43e8-aeff-c3ba996e47feThu, 14 Mar 2024 07:15:00 -040008:18falsefullCharley TichenorThe BEST Facebook Ads Tutorial For Beginners in 2024: the 3:2:2 MethodThe BEST Facebook Ads Tutorial For Beginners in 2024: the 3:2:2 MethodFacebook Ads stand as a cornerstone for success in 2024. The introduction of the 3:2:2 method marks a pivotal shift, offering businesses an innovative strategy to scale effectively and tap into new audience segments.

This video unveils the powerful 3:2:2 method for Facebook ads, a revolutionary approach for 2024. You'll learn to create sustainable, engaging ads that effectively scale your business and reach new audiences. By integrating AI tools for imagery and copy, plus strategic campaign planning, you'll gain skills to enhance your marketing effectiveness. Embracing this method can lead to substantial growth, broader customer reach, and improved ad performance, profoundly impacting your business success in the digital marketing sphere.


👉 The ChatGPT Conversation from the Video:

https://chat.openai.com/share/06db2bb7-150e-4a1a-9147-15489cebcf40


► Disrupter School GPT Store Links:

- SmartCourse Creator by Disrupter School

https://chat.openai.com/g/g-s94gGMuc2-smartcourse-creator-by-disrupter-school

- InfoProduct Maker by Disrupter School

https://chat.openai.com/g/g-9gRWj441i-infoproduct-maker-by-disrupter-school

- LI SocialPostPro by Disrupter School

https://chat.openai.com/g/g-8bvSoqDYg-li-socialpostpro-by-disrupter-school

- X SocialPostPro by Disrupter School

https://chat.openai.com/g/g-2dOaPCTaB-x-socialpostpro-by-disrupter-school


► Join my Newsletter FREE

- Disrupter Dispatch from Charley T, Founder of Disrupter School: https://bit.ly/DisrupterDispatch


► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/JoinTheMBAStandard

- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll

- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup

- CharleyBot.ai is Free 24hrs a day


► Merchandise

- Disrupter School Merch Store: bit.ly/DisrupterMerch


► Connect With Me On Other Platforms

- Twitter: https://twitter.com/CTtheDisrupter

- Instagram: https://instagram.com/CTtheDisrupter

- LinkedIn: https://www.linkedin.com/in/charleytichenoriv/


]]>Facebook Ads stand as a cornerstone for success in 2024. The introduction of the 3:2:2 method marks a pivotal shift, offering businesses an innovative strategy to scale effectively and tap into new audience segments.

This video unveils the powerful 3:2:2 method for Facebook ads, a revolutionary approach for 2024. You'll learn to create sustainable, engaging ads that effectively scale your business and reach new audiences. By integrating AI tools for imagery and copy, plus strategic campaign planning, you'll gain skills to enhance your marketing effectiveness. Embracing this method can lead to substantial growth, broader customer reach, and improved ad performance, profoundly impacting your business success in the digital marketing sphere.


👉 The ChatGPT Conversation from the Video:

https://chat.openai.com/share/06db2bb7-150e-4a1a-9147-15489cebcf40


► Disrupter School GPT Store Links:

- SmartCourse Creator by Disrupter School

https://chat.openai.com/g/g-s94gGMuc2-smartcourse-creator-by-disrupter-school

- InfoProduct Maker by Disrupter School

https://chat.openai.com/g/g-9gRWj441i-infoproduct-maker-by-disrupter-school

- LI SocialPostPro by Disrupter School

https://chat.openai.com/g/g-8bvSoqDYg-li-socialpostpro-by-disrupter-school

- X SocialPostPro by Disrupter School

https://chat.openai.com/g/g-2dOaPCTaB-x-socialpostpro-by-disrupter-school


► Join my Newsletter FREE

- Disrupter Dispatch from Charley T, Founder of Disrupter School: https://bit.ly/DisrupterDispatch


► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/JoinTheMBAStandard

- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll

- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup

- CharleyBot.ai is Free 24hrs a day


► Merchandise

- Disrupter School Merch Store: bit.ly/DisrupterMerch


► Connect With Me On Other Platforms

- Twitter: https://twitter.com/CTtheDisrupter

- Instagram: https://instagram.com/CTtheDisrupter

- LinkedIn: https://www.linkedin.com/in/charleytichenoriv/


]]>d20173b2-c4ff-47a3-ba17-1bba88cab461Tue, 12 Mar 2024 06:45:00 -040020:58falsefullCharley TichenorEfficient Video Creation: How to Make 1000+ Videos in 30 MinutesEfficient Video Creation: How to Make 1000+ Videos in 30 MinutesUnbelievable Video Magic: 1000 Videos in 30 Mins for Less Than $100!

Discover the secret to massive video output without breaking the bank. In this guide, I'll unveil how you can revolutionize your content strategy, creating over a thousand videos in just 30 minutes, all for under $100. Dive into the world of efficient video production and never look back!


► Opus.Pro & Repurpose.io

- https://www.opus.pro/?via=Disrupter

- https://repurpose.io/?aff=32994


► Join my Newsletter FREE

- Disrupter Dispatch from Charley T, Founder of Disrupter School: https://bit.ly/DisrupterDispatch


► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/JoinTheMBAStandard

- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll

- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup

- CharleyBot.ai is Free 24hrs a day


► Disrupter School GPT Store Links:

- 3:2:2 Method Ads Copywriter with Disrupter School

https://chat.openai.com/g/g-u9bP4gP3Z-3-2-2-method-ads-copywriter-with-disrupter-school

- LI SocialPostPro by Disrupter School

https://chat.openai.com/g/g-8bvSoqDYg-li-socialpostpro-by-disrupter-school

- SmartCourse Creator by Disrupter School

https://chat.openai.com/g/g-s94gGMuc2-smartcourse-creator-by-disrupter-school



]]>Unbelievable Video Magic: 1000 Videos in 30 Mins for Less Than $100!

Discover the secret to massive video output without breaking the bank. In this guide, I'll unveil how you can revolutionize your content strategy, creating over a thousand videos in just 30 minutes, all for under $100. Dive into the world of efficient video production and never look back!


► Opus.Pro & Repurpose.io

- https://www.opus.pro/?via=Disrupter

- https://repurpose.io/?aff=32994


► Join my Newsletter FREE

- Disrupter Dispatch from Charley T, Founder of Disrupter School: https://bit.ly/DisrupterDispatch


► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/JoinTheMBAStandard

- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll

- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup

- CharleyBot.ai is Free 24hrs a day


► Disrupter School GPT Store Links:

- 3:2:2 Method Ads Copywriter with Disrupter School

https://chat.openai.com/g/g-u9bP4gP3Z-3-2-2-method-ads-copywriter-with-disrupter-school

- LI SocialPostPro by Disrupter School

https://chat.openai.com/g/g-8bvSoqDYg-li-socialpostpro-by-disrupter-school

- SmartCourse Creator by Disrupter School

https://chat.openai.com/g/g-s94gGMuc2-smartcourse-creator-by-disrupter-school



]]>dfb93aa5-9d24-415e-bc9c-ae19f0e739aeThu, 07 Mar 2024 06:30:00 -040022:44falsefullCharley Tichenor2024 Guide: Mastering Cost Caps for Facebook Ads Success2024 Guide: Mastering Cost Caps for Facebook Ads SuccessCost caps can make or break your Facebook ads – learn how to dominate in 2024!

In this comprehensive guide, we delve into the intricacies of managing your ad spend effectively with cost caps. Discover how to leverage this powerful tool to maintain control over your Cost Per Action (CPA) while scaling your campaigns efficiently. With insights drawn from years of industry experience and millions in ad spend, this guide is your ticket to mastering Facebook ads and ensuring your campaigns deliver maximum impact. Dive in now and start transforming your approach to Facebook advertising in 2024!


► Join my Newsletter FREE

- Disrupter Dispatch from Charley T, Founder of Disrupter School: https://bit.ly/DisrupterDispatch


► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/JoinTheMBAStandard

- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll

- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup

- CharleyBot.ai is Free 24hrs a day


► Disrupter School GPT Store Links:

- 3:2:2 Method Ads Copywriter with Disrupter School

https://chat.openai.com/g/g-u9bP4gP3Z-3-2-2-method-ads-copywriter-with-disrupter-school

- LI SocialPostPro by Disrupter School

https://chat.openai.com/g/g-8bvSoqDYg-li-socialpostpro-by-disrupter-school

- SmartCourse Creator by Disrupter School

https://chat.openai.com/g/g-s94gGMuc2-smartcourse-creator-by-disrupter-school



]]>Cost caps can make or break your Facebook ads – learn how to dominate in 2024!

In this comprehensive guide, we delve into the intricacies of managing your ad spend effectively with cost caps. Discover how to leverage this powerful tool to maintain control over your Cost Per Action (CPA) while scaling your campaigns efficiently. With insights drawn from years of industry experience and millions in ad spend, this guide is your ticket to mastering Facebook ads and ensuring your campaigns deliver maximum impact. Dive in now and start transforming your approach to Facebook advertising in 2024!


► Join my Newsletter FREE

- Disrupter Dispatch from Charley T, Founder of Disrupter School: https://bit.ly/DisrupterDispatch


► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/JoinTheMBAStandard

- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll

- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup

- CharleyBot.ai is Free 24hrs a day


► Disrupter School GPT Store Links:

- 3:2:2 Method Ads Copywriter with Disrupter School

https://chat.openai.com/g/g-u9bP4gP3Z-3-2-2-method-ads-copywriter-with-disrupter-school

- LI SocialPostPro by Disrupter School

https://chat.openai.com/g/g-8bvSoqDYg-li-socialpostpro-by-disrupter-school

- SmartCourse Creator by Disrupter School

https://chat.openai.com/g/g-s94gGMuc2-smartcourse-creator-by-disrupter-school



]]>5e26bcbd-195d-4892-86fa-8669d965d099Tue, 05 Mar 2024 05:30:00 -040022:06falsefullCharley TichenorHow to Build a Million Dollar Ad Account From SCRATCH using AI & ChatGPTHow to Build a Million Dollar Ad Account From SCRATCH using AI & ChatGPTHey folks, it's your favorite professor Charley T here!

In this Facebook Ads masterclass, I'll be taking you through the A to Z of creating and scaling a Facebook Ad account, starting from ground zero.

Interested in Facebook Ads 2023 and broad targeting on Facebook?

Then you're in the right place.

This isn't just a quick guide - it's an in-depth tutorial where we'll explore how to run Facebook ads effectively, with special emphasis on strategies that will make you a pro at broad targeting.

This video is part of my larger Facebook Ads course, and it's designed to get you the results you've been seeking.


► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink

- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll

- Predictable Profits Scaling Blueprint - www.disrupterschool.com/PredictableProfitScalingBlueprintOrder

- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup


► Connect With Me On Other Platforms

- Twitter: https://twitter.com/CTtheDisrupter

- Instagram: https://instagram.com/CTtheDisrupter

- LinkedIn: https://www.linkedin.com/in/charleytichenoriv



]]>Hey folks, it's your favorite professor Charley T here!

In this Facebook Ads masterclass, I'll be taking you through the A to Z of creating and scaling a Facebook Ad account, starting from ground zero.

Interested in Facebook Ads 2023 and broad targeting on Facebook?

Then you're in the right place.

This isn't just a quick guide - it's an in-depth tutorial where we'll explore how to run Facebook ads effectively, with special emphasis on strategies that will make you a pro at broad targeting.

This video is part of my larger Facebook Ads course, and it's designed to get you the results you've been seeking.


► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink

- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll

- Predictable Profits Scaling Blueprint - www.disrupterschool.com/PredictableProfitScalingBlueprintOrder

- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup


► Connect With Me On Other Platforms

- Twitter: https://twitter.com/CTtheDisrupter

- Instagram: https://instagram.com/CTtheDisrupter

- LinkedIn: https://www.linkedin.com/in/charleytichenoriv



]]>e588834c-a52a-4b6d-bbe3-b062702c5f30Fri, 01 Mar 2024 05:15:00 -040032:07falsefullCharley TichenorFacebook Ads Automated Rules Tutorial - 2024 FREE COURSE for BeginnersFacebook Ads Automated Rules Tutorial - 2024 FREE COURSE for BeginnersIn this comprehensive guide, I'll walk you through the transformative journey of optimizing your Facebook ad campaigns by harnessing the power of automation. Gone are the days of manual adjustments and the constant anxiety over budget mismanagement. Through a detailed exploration, we'll unravel the mysteries behind setting up automated rules that not only safeguard your budget but also enhance the efficiency of your ad spend.

► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink

- Predictable Profits Scaling Blueprint - www.disrupterschool.com/PredictableProfitScalingBlueprintOrder

- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup


► Connect With Me On Other Platforms

- Twitter: https://twitter.com/CTtheDisrupter

- Instagram: https://instagram.com/CTtheDisrupter

- LinkedIn: https://www.linkedin.com/in/charleytichenoriv

]]>In this comprehensive guide, I'll walk you through the transformative journey of optimizing your Facebook ad campaigns by harnessing the power of automation. Gone are the days of manual adjustments and the constant anxiety over budget mismanagement. Through a detailed exploration, we'll unravel the mysteries behind setting up automated rules that not only safeguard your budget but also enhance the efficiency of your ad spend.

► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink

- Predictable Profits Scaling Blueprint - www.disrupterschool.com/PredictableProfitScalingBlueprintOrder

- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup


► Connect With Me On Other Platforms

- Twitter: https://twitter.com/CTtheDisrupter

- Instagram: https://instagram.com/CTtheDisrupter

- LinkedIn: https://www.linkedin.com/in/charleytichenoriv

]]>b897ae03-806d-4822-a591-3f2295134b0cWed, 28 Feb 2024 18:39:00 -040040:41falsefullCharley TichenorEarning My First Million: Strategies, Team Insights, and Essential ToolsEarning My First Million: Strategies, Team Insights, and Essential ToolsDive into my million-dollar journey - real strategies, real success. Trust me, it’s a game-changer. 🚀

Unlock the secrets to building a million-dollar business from scratch. From pivotal Business & YouTube strategies to invaluable team insights and essential tools, I'm sharing it all. This isn’t just another success story; it’s a roadmap to your own million-dollar success. Ready to transform your dreams into reality? Let’s embark on this journey together.


► My Team:

- @DaraDenney:  

 / denneydara  

- @theMiguelMendez: Miguel@PointGuardMedia.com

- @ayman-arab: Ayman@TikScale.com

- Vini: vini@BHTBmedia.com

- Jake: BigJakeRamirez@gmail.com

- Yady:  

 / yadybarreto1  

- Blake: Blake@DisrupterSchool.com


► My Vendors and Martech:

- The Futures: https://thefutures.io/

- Opus.Pro: https://www.opus.pro/?via=Disrupter

- Repurpose.io: Dive into my million-dollar journey - real strategies, real success. Trust me, it’s a game-changer. 🚀

Unlock the secrets to building a million-dollar business from scratch. From pivotal Business & YouTube strategies to invaluable team insights and essential tools, I'm sharing it all. This isn’t just another success story; it’s a roadmap to your own million-dollar success. Ready to transform your dreams into reality? Let’s embark on this journey together.


► My Team:

- @DaraDenney:  

 / denneydara  

- @theMiguelMendez: Miguel@PointGuardMedia.com

- @ayman-arab: Ayman@TikScale.com

- Vini: vini@BHTBmedia.com

- Jake: BigJakeRamirez@gmail.com

- Yady:  

 / yadybarreto1  

- Blake: Blake@DisrupterSchool.com


► My Vendors and Martech:

- The Futures: https://thefutures.io/

- Opus.Pro: https://www.opus.pro/?via=Disrupter

- Repurpose.io: https://repurpose.io/?aff=32994

- Riverside: https://riverside.fm/?utm_campaign=ca...

- Firecut: https://firecut.ai/

]]>973ce273-4ac0-4a73-8f93-b6a70079704fThu, 22 Feb 2024 09:30:00 -040049:38falsefullCharley TichenorZero to a Million Dollars as a Media BuyerZero to a Million Dollars as a Media BuyerEver wondered how some media buyers turn modest budgets into seven-figure incomes?

► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink

- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll

- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup


► Work with me directly

- Disrupter Agency: https://bit.ly/DisrupterAgency

- Book a Consulting Call: https://bit.ly/DisrupterConsulting


► Connect With Me On Other Platforms

- Twitter: https://twitter.com/CTtheDisrupter

- Instagram: https://instagram.com/CTtheDisrupter

- LinkedIn: https://www.linkedin.com/in/charleytichenoriv

]]>Ever wondered how some media buyers turn modest budgets into seven-figure incomes?

► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink

- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll

- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup


► Work with me directly

- Disrupter Agency: https://bit.ly/DisrupterAgency

- Book a Consulting Call: https://bit.ly/DisrupterConsulting


► Connect With Me On Other Platforms

- Twitter: https://twitter.com/CTtheDisrupter

- Instagram: https://instagram.com/CTtheDisrupter

- LinkedIn: https://www.linkedin.com/in/charleytichenoriv

]]>6fd30f9b-683f-4444-818b-3d05fd2e1034Tue, 20 Feb 2024 09:00:00 -040030:24falsefullCharley TichenorDynamic Creative & Machine Learning: Adspend with Charley TichenorDynamic Creative & Machine Learning: Adspend with Charley TichenorCHECK OUT MY RECENT PODCAST WITH TRIPLE WHALE

In this episode of Adspend, Charley Tichenor, Founder of Disrupter School, joins the show to discuss important topics in marketing strategy, creative agency strategies, and working with clients as an agency. Charley shares insights on how to allocate funds in marketing strategy, how creative agencies can align with company goals, and how to work with clients while being mindful of their goals and personalities. He emphasizes the importance of measuring ad effectiveness, analyzing losses, and approaching advertising campaigns as amoral systems.


Connect with Charley


► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink

- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll

- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup


► Work with me directly

- Disrupter Agency: https://bit.ly/DisrupterAgency

- Book a Consulting Call: https://bit.ly/DisrupterConsulting


► Newsletter & Merchandise

- Shape of Disrupt: https://bit.ly/DisrupterNewsletterSignUp

- Disrupter School Merch Store: bit.ly/DisrupterMerch


► Connect With Charley On Other Platforms

- Twitter: https://twitter.com/CTtheDisrupter

- Instagram: https://instagram.com/CTtheDisrupter

- LinkedIn: https://www.linkedin.com/in/charleytichenoriv/



]]>CHECK OUT MY RECENT PODCAST WITH TRIPLE WHALE

In this episode of Adspend, Charley Tichenor, Founder of Disrupter School, joins the show to discuss important topics in marketing strategy, creative agency strategies, and working with clients as an agency. Charley shares insights on how to allocate funds in marketing strategy, how creative agencies can align with company goals, and how to work with clients while being mindful of their goals and personalities. He emphasizes the importance of measuring ad effectiveness, analyzing losses, and approaching advertising campaigns as amoral systems.


Connect with Charley


► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink

- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll

- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup


► Work with me directly

- Disrupter Agency: https://bit.ly/DisrupterAgency

- Book a Consulting Call: https://bit.ly/DisrupterConsulting


► Newsletter & Merchandise

- Shape of Disrupt: https://bit.ly/DisrupterNewsletterSignUp

- Disrupter School Merch Store: bit.ly/DisrupterMerch


► Connect With Charley On Other Platforms

- Twitter: https://twitter.com/CTtheDisrupter

- Instagram: https://instagram.com/CTtheDisrupter

- LinkedIn: https://www.linkedin.com/in/charleytichenoriv/



]]>25390fbf-81b9-4bae-88b0-e00fa46d711aThu, 01 Feb 2024 06:30:00 -040054:33falsefullCharley TichenorHigh School Dropshipper to Facebook Ads SuperstarHigh School Dropshipper to Facebook Ads SuperstarThis is Robbie's story, a seasoned digital marketer whose experiences in the Facebook Ads MBA Program have significantly shaped his professional trajectory. By intertwining key learnings from his Facebook Ads MBA Program experience with real-world applications in digital marketing, Robbie offers a unique perspective that is both enlightening and inspiring.

CharleyBot.ai is Free 24hrs a day


► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/JoinTheMBAStandard

- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll

- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup


► Newsletter & Merchandise

- Shape of Disrupt: https://bit.ly/DisrupterNewsletterSignUp

- Disrupter School Merch Store: bit.ly/DisrupterMerch


► Connect With Me On Other Platforms

- Twitter: https://twitter.com/CTtheDisrupter

- Instagram: https://instagram.com/CTtheDisrupter

- LinkedIn: https://www.linkedin.com/in/charleytichenoriv


]]>This is Robbie's story, a seasoned digital marketer whose experiences in the Facebook Ads MBA Program have significantly shaped his professional trajectory. By intertwining key learnings from his Facebook Ads MBA Program experience with real-world applications in digital marketing, Robbie offers a unique perspective that is both enlightening and inspiring.

CharleyBot.ai is Free 24hrs a day


► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/JoinTheMBAStandard

- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll

- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup


► Newsletter & Merchandise

- Shape of Disrupt: https://bit.ly/DisrupterNewsletterSignUp

- Disrupter School Merch Store: bit.ly/DisrupterMerch


► Connect With Me On Other Platforms

- Twitter: https://twitter.com/CTtheDisrupter

- Instagram: https://instagram.com/CTtheDisrupter

- LinkedIn: https://www.linkedin.com/in/charleytichenoriv


]]>b80524fe-14db-4a8c-9438-e2417f07e477Tue, 30 Jan 2024 09:00:00 -040055:36falsefullCharley TichenorExciting Static Ad from Doe Beauty!Exciting Static Ad from Doe Beauty!Get ready for the biggest ad of the week featuring Fraser! This time, it's a simple static ad from our mutual friend Jason at Doe Beauty. Even though it's simple, it's absolutely smashing it. We were blown away by last week's video, so you won't want to miss this one either. Get excited and hit that subscribe button!

Doe Lashes

https://doebeauty.com/


Chapters:

00:00 The Greatest Ad In the World, with the Best Facebook Ad Hook EVER!

01:12 Spriggy: Australia's #1 Pocket Money App

01:39 What is the Best Facebook and TikTok ads hook?

05:13 How to make Gifting Ads that Convert

11:00 How to apply text to a video to improve results

14:03 How to put legal disclaimers in Facebook Ads


#FacebookAds #ugccontentcreator #digitalmarketing #ecommerce #makemoneyonline


Find Fraser - https://twitter.com/sourfraser https://www.youtube.com/@FraserCottrell

Sign up to his free newsletter - niceads.uk

Book a call with him 👉 https://bio.link/frasercottrell

Check out Creative OS ➡️ https://www.creativeos.io/?via=charley


CharleyBot.ai is Free 24hrs a day


► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink

- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll

- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup


► Newsletter & Merchandise

- Shape of Disrupt: https://bit.ly/DisrupterNewsletterSignUp

- Disrupter School Merch Store: bit.ly/DisrupterMerch


► Connect With Me On Other Platforms

- Twitter: https://twitter.com/CTtheDisrupter

- Instagram: https://instagram.com/CTtheDisrupter



]]>Get ready for the biggest ad of the week featuring Fraser! This time, it's a simple static ad from our mutual friend Jason at Doe Beauty. Even though it's simple, it's absolutely smashing it. We were blown away by last week's video, so you won't want to miss this one either. Get excited and hit that subscribe button!

Doe Lashes

https://doebeauty.com/


Chapters:

00:00 The Greatest Ad In the World, with the Best Facebook Ad Hook EVER!

01:12 Spriggy: Australia's #1 Pocket Money App

01:39 What is the Best Facebook and TikTok ads hook?

05:13 How to make Gifting Ads that Convert

11:00 How to apply text to a video to improve results

14:03 How to put legal disclaimers in Facebook Ads


#FacebookAds #ugccontentcreator #digitalmarketing #ecommerce #makemoneyonline


Find Fraser - https://twitter.com/sourfraser https://www.youtube.com/@FraserCottrell

Sign up to his free newsletter - niceads.uk

Book a call with him 👉 https://bio.link/frasercottrell

Check out Creative OS ➡️ https://www.creativeos.io/?via=charley


CharleyBot.ai is Free 24hrs a day


► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink

- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll

- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup


► Newsletter & Merchandise

- Shape of Disrupt: https://bit.ly/DisrupterNewsletterSignUp

- Disrupter School Merch Store: bit.ly/DisrupterMerch


► Connect With Me On Other Platforms

- Twitter: https://twitter.com/CTtheDisrupter

- Instagram: https://instagram.com/CTtheDisrupter



]]>31ca191e-39af-499c-bd16-51e6cbdb52b6Wed, 24 Jan 2024 17:10:00 -040018:39falsefullCharley TichenorDestroying 99% of Facebook ads experts (by Markademics)Destroying 99% of Facebook ads experts (by Markademics)Meet Charles Tichenor IV, a leading Facebook advertiser in the US, credited with generating over $1 billion in revenue. With a decade of experience, Charley has managed 7-figure daily budgets for brands like Schwarzkopf, Nissan, and CBS. His early work included handling Facebook ads for Apple and New Balance, with budgets ranging from $10,000 to $1M+ per day. As the founder of Disrupter School, Charley is committed to reshaping the digital marketing industry, having helped thousands through programs like Facebook Ads MBA. Join us as we explore his insights and disruptive strategies in this episode.

CharleyBot.ai is Free 24hrs a day


► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/JoinTheMBAStandard

- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll

- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup


► Newsletter & Merchandise

- Shape of Disrupt: https://bit.ly/DisrupterNewsletterSignUp

- Disrupter School Merch Store: bit.ly/DisrupterMerch


► Connect With Me On Other Platforms

- Twitter: https://twitter.com/CTtheDisrupter

- Instagram: https://instagram.com/CTtheDisrupter

- LinkedIn: https://www.linkedin.com/in/charleytichenoriv



]]>Meet Charles Tichenor IV, a leading Facebook advertiser in the US, credited with generating over $1 billion in revenue. With a decade of experience, Charley has managed 7-figure daily budgets for brands like Schwarzkopf, Nissan, and CBS. His early work included handling Facebook ads for Apple and New Balance, with budgets ranging from $10,000 to $1M+ per day. As the founder of Disrupter School, Charley is committed to reshaping the digital marketing industry, having helped thousands through programs like Facebook Ads MBA. Join us as we explore his insights and disruptive strategies in this episode.

CharleyBot.ai is Free 24hrs a day


► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/JoinTheMBAStandard

- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll

- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup


► Newsletter & Merchandise

- Shape of Disrupt: https://bit.ly/DisrupterNewsletterSignUp

- Disrupter School Merch Store: bit.ly/DisrupterMerch


► Connect With Me On Other Platforms

- Twitter: https://twitter.com/CTtheDisrupter

- Instagram: https://instagram.com/CTtheDisrupter

- LinkedIn: https://www.linkedin.com/in/charleytichenoriv



]]>fc721d4e-f3fd-42b3-ac28-ff427af4a5d7Fri, 19 Jan 2024 17:05:00 -040001:04:31falsefullCharley TichenorGreatest Ad In The World | Hopper's $37 Hotel Ad: Breakdown, Visual Appeal & Psychological HackingGreatest Ad In The World | Hopper's $37 Hotel Ad: Breakdown, Visual Appeal & Psychological HackingToday's video delves into dissecting an advertisement by Hopper, an app that offers cheap hotel deals. We'll explore the unconventional format of their static ad and discuss how it captivates audience attention, thereby serving as an effective top-of-the-funnel ad. Additionally, we'll uncover key insights on how this ad mirrors organic content, emphasizing the importance of aligning paid media with organic strategies. Join us as we analyze the visual appeal and strategic implications of this ad, shedding light on its potential scalability and impact on user experience.  @FraserCottrell 

Find Fraser - https://twitter.com/sourfraser

https://www.youtube.com/@FraserCottrell

Sign up to his free newsletter - niceads.uk

Book a call with him 👉 https://bio.link/frasercottrell

Check out Creative OS ➡️ https://www.creativeos.io/?via=charley


► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/JoinTheMBAStandard

- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll

- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup


► Newsletter & Merchandise

- Shape of Disrupt: https://bit.ly/DisrupterNewsletterSignUp


► Connect With Me On Other Platforms

- Twitter: https://twitter.com/CTtheDisrupter

- Instagram: https://instagram.com/CTtheDisrupter

- LinkedIn: https://www.linkedin.com/in/charleytichenoriv/



]]>Today's video delves into dissecting an advertisement by Hopper, an app that offers cheap hotel deals. We'll explore the unconventional format of their static ad and discuss how it captivates audience attention, thereby serving as an effective top-of-the-funnel ad. Additionally, we'll uncover key insights on how this ad mirrors organic content, emphasizing the importance of aligning paid media with organic strategies. Join us as we analyze the visual appeal and strategic implications of this ad, shedding light on its potential scalability and impact on user experience.  @FraserCottrell 

Find Fraser - https://twitter.com/sourfraser

https://www.youtube.com/@FraserCottrell

Sign up to his free newsletter - niceads.uk

Book a call with him 👉 https://bio.link/frasercottrell

Check out Creative OS ➡️ https://www.creativeos.io/?via=charley


► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/JoinTheMBAStandard

- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll

- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup


► Newsletter & Merchandise

- Shape of Disrupt: https://bit.ly/DisrupterNewsletterSignUp


► Connect With Me On Other Platforms

- Twitter: https://twitter.com/CTtheDisrupter

- Instagram: https://instagram.com/CTtheDisrupter

- LinkedIn: https://www.linkedin.com/in/charleytichenoriv/



]]>0aa010cb-4319-443d-94a1-cc2a5470f1a1Wed, 17 Jan 2024 16:50:00 -040019:11falsefullCharley TichenorScaling Your Facebook Ads: A Proven StrategyScaling Your Facebook Ads: A Proven StrategyWant more customers from your Facebook campaigns? Looking for a model for scaling Facebook ads? Discover a three-step Facebook ads strategy to scale your business results.

Connect with Michael Stelzner

- Instagram: https://instagram.com/stelzner

🔔 Subscribe to this podcast for More Social Media Marketing Insights/ Youtube: https://youtube.com/socialmediaexaminer


► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/JoinTheMBAStandard

- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll

- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup


► Work with me directly

- Disrupter Agency: https://bit.ly/DisrupterAgency


► Newsletter & Merchandise

- Shape of Disrupt: https://bit.ly/DisrupterNewsletterSignUp


► Connect With Me On Other Platforms

- Twitter: https://twitter.com/CTtheDisrupter

- Instagram: https://instagram.com/CTtheDisrupter

- LinkedIn: https://www.linkedin.com/in/charleytichenoriv/


]]>Want more customers from your Facebook campaigns? Looking for a model for scaling Facebook ads? Discover a three-step Facebook ads strategy to scale your business results.

Connect with Michael Stelzner

- Instagram: https://instagram.com/stelzner

🔔 Subscribe to this podcast for More Social Media Marketing Insights/ Youtube: https://youtube.com/socialmediaexaminer


► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/JoinTheMBAStandard

- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll

- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup


► Work with me directly

- Disrupter Agency: https://bit.ly/DisrupterAgency


► Newsletter & Merchandise

- Shape of Disrupt: https://bit.ly/DisrupterNewsletterSignUp


► Connect With Me On Other Platforms

- Twitter: https://twitter.com/CTtheDisrupter

- Instagram: https://instagram.com/CTtheDisrupter

- LinkedIn: https://www.linkedin.com/in/charleytichenoriv/


]]>eeb396dc-db7a-4509-aba9-7dbd7d79a622Fri, 12 Jan 2024 16:48:00 -040050:41falsefullCharley Tichenor🐉How To Train Your Facebook: Charley Tichenor the Algo Whisperer🐉How To Train Your Facebook: Charley Tichenor the Algo Whisperer► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/JoinTheMBAStandard

- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll

- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup

► Work with me directly

- Disrupter Agency: https://bit.ly/DisrupterAgency


► Newsletter & Merchandise

- Shape of Disrupt: https://bit.ly/DisrupterNewsletterSignUp


► Connect With Me On Other Platforms

- Twitter: https://twitter.com/CTtheDisrupter

- Instagram: https://instagram.com/CTtheDisrupter

- LinkedIn: https://www.linkedin.com/in/charleytichenoriv/


Listen to this podcast to get Charley T's formula for streamlined Facebook Ads accounts, managed by a simple set of rules, designed to get you out of the trenches and focused on other areas of greater leverage, like creative.

🔵 Charley T's interesting/impressive origin story

🔵 What the Facebook Newsfeed REALLY is and what that means

🔵 How to drive engagement without asking for it

🔵 Why Facebook Lives and Organic Posting are a MUST DO

🔵 Why you should always delete low engagement posts

🔵 How to train the algo to make sure no learning is wasted

🔵 Which automated rules are MUST HAVES

🔵 Facebook Advertisers' impact on the world


I was thrilled when we were able to bring Charley Beckham Tichenor on to the Pilothouse team. He's managed seven figure Facebook Ads spends from some of the biggest DTC brands.

His specialty is doing more with less and training the Facebook Ads algorithm to deliver desired results with as little work as possible, structuring your ads and campaigns to create air tight feedback loops that make sure no learning gets wasted.

We had some issues with my mic during this cast, so my questions have been swapped out with title cards to keep things clear.


Subscribe to DTC Newsletter - https://dtcnews.link/signup

Advertise on DTC - https://dtcnews.link/advertise

Work with Pilothouse - https://dtcnews.link/pilothouse

Follow us on Instagram & Twitter - @dtcnewsletter

]]>► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/JoinTheMBAStandard

- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll

- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup

► Work with me directly

- Disrupter Agency: https://bit.ly/DisrupterAgency


► Newsletter & Merchandise

- Shape of Disrupt: https://bit.ly/DisrupterNewsletterSignUp


► Connect With Me On Other Platforms

- Twitter: https://twitter.com/CTtheDisrupter

- Instagram: https://instagram.com/CTtheDisrupter

- LinkedIn: https://www.linkedin.com/in/charleytichenoriv/


Listen to this podcast to get Charley T's formula for streamlined Facebook Ads accounts, managed by a simple set of rules, designed to get you out of the trenches and focused on other areas of greater leverage, like creative.

🔵 Charley T's interesting/impressive origin story

🔵 What the Facebook Newsfeed REALLY is and what that means

🔵 How to drive engagement without asking for it

🔵 Why Facebook Lives and Organic Posting are a MUST DO

🔵 Why you should always delete low engagement posts

🔵 How to train the algo to make sure no learning is wasted

🔵 Which automated rules are MUST HAVES

🔵 Facebook Advertisers' impact on the world


I was thrilled when we were able to bring Charley Beckham Tichenor on to the Pilothouse team. He's managed seven figure Facebook Ads spends from some of the biggest DTC brands.

His specialty is doing more with less and training the Facebook Ads algorithm to deliver desired results with as little work as possible, structuring your ads and campaigns to create air tight feedback loops that make sure no learning gets wasted.

We had some issues with my mic during this cast, so my questions have been swapped out with title cards to keep things clear.


Subscribe to DTC Newsletter - https://dtcnews.link/signup

Advertise on DTC - https://dtcnews.link/advertise

Work with Pilothouse - https://dtcnews.link/pilothouse

Follow us on Instagram & Twitter - @dtcnewsletter

]]>4ad4e67e-f1c3-40dd-945a-f5c33e2f932eWed, 10 Jan 2024 16:43:00 -040051:00falsefullCharley TichenorHow to Scale Facebook Ads for Exponential Growth | Proven StrategiesHow to Scale Facebook Ads for Exponential Growth | Proven StrategiesDiscover the Definitive Guide to Scaling on Facebook - Part 1!

Hey there, amazing peeps!


Today, we dive deep into the definitive guide to Scaling on Facebook in our latest episode, and it's jam-packed with valuable insights that can help take your business to the next level. So, without further ado, let's jump into all the juicy details.


In this episode, Charley covers some key points that you'll definitely want to take note of:

1. Omni Channel Targets: Learn how to effectively target your audience across multiple channels for maximum impact.

2. Understanding Margin and CPA: Discover why CPAs go up when you increase spend and how to scale into margin.

3. The Blended CPA Approach: Gain insights into measuring blended CPA across different channels and how it impacts your Facebook advertising strategy.

4. The Big Trick: Scaling into Margin: Understand the strategy of scaling into margin to achieve sustainable and directional growth for your business.

5. The Fallacy of Attribution: Ditch the myths surrounding attribution and learn why it's vital to prioritize high-value data and not chase vanity metrics.


Did you know that understanding the long-term impact of your advertising strategy is key to fostering projectable and consistent improvement in your business.


So, if you're ready to take your Facebook advertising game to the next level, be sure to check out the full episode for all the nitty-gritty details.



► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/JoinTheMBAStandard

- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll

- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup


► Work with me directly

- Disrupter Agency: https://bit.ly/DisrupterAgency


► Newsletter & Merchandise

- Shape of Disrupt: https://bit.ly/DisrupterNewsletterSignUp


► Connect With Me On Other Platforms

- Twitter: https://twitter.com/CTtheDisrupter

- Instagram: https://instagram.com/CTtheDisrupter

- LinkedIn: https://www.linkedin.com/in/charleytichenoriv/



]]>Discover the Definitive Guide to Scaling on Facebook - Part 1!

Hey there, amazing peeps!


Today, we dive deep into the definitive guide to Scaling on Facebook in our latest episode, and it's jam-packed with valuable insights that can help take your business to the next level. So, without further ado, let's jump into all the juicy details.


In this episode, Charley covers some key points that you'll definitely want to take note of:

1. Omni Channel Targets: Learn how to effectively target your audience across multiple channels for maximum impact.

2. Understanding Margin and CPA: Discover why CPAs go up when you increase spend and how to scale into margin.

3. The Blended CPA Approach: Gain insights into measuring blended CPA across different channels and how it impacts your Facebook advertising strategy.

4. The Big Trick: Scaling into Margin: Understand the strategy of scaling into margin to achieve sustainable and directional growth for your business.

5. The Fallacy of Attribution: Ditch the myths surrounding attribution and learn why it's vital to prioritize high-value data and not chase vanity metrics.


Did you know that understanding the long-term impact of your advertising strategy is key to fostering projectable and consistent improvement in your business.


So, if you're ready to take your Facebook advertising game to the next level, be sure to check out the full episode for all the nitty-gritty details.



► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/JoinTheMBAStandard

- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll

- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup


► Work with me directly

- Disrupter Agency: https://bit.ly/DisrupterAgency


► Newsletter & Merchandise

- Shape of Disrupt: https://bit.ly/DisrupterNewsletterSignUp


► Connect With Me On Other Platforms

- Twitter: https://twitter.com/CTtheDisrupter

- Instagram: https://instagram.com/CTtheDisrupter

- LinkedIn: https://www.linkedin.com/in/charleytichenoriv/



]]>e35bf6ee-23f1-49b3-9f29-dc08a0ef3a9cFri, 05 Jan 2024 16:41:00 -040012:17falsefullCharley TichenorBold Predictions for 2024: The Future Of Digital Marketing, What You Need to Know to Scale and GrowBold Predictions for 2024: The Future Of Digital Marketing, What You Need to Know to Scale and GrowWelcome to a very special edition of Digital Marketing Five, where we delve into the future: our predictions for 2024 are here. As a new father, I bring a fresh perspective to this year's forecasts. With a track record of 80% accuracy over the past four years, these insights are not to be missed. Let’s explore what the next year holds, including my exclusive super hot take. Ready for a glimpse into the future? Let’s get started!


CharleyBot.ai is Free 24hrs a day


► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/JoinTheMBAStandard

- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll

- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup


► Newsletter & Merchandise

- Disrupter Dispatch from Charley T, Founder of Disrupter School: https://bit.ly/DisrupterDispatch

- Disrupter School Merch Store: bit.ly/DisrupterMerch


► Connect With Me On Other Platforms

- Twitter: https://twitter.com/CTtheDisrupter

- Instagram: https://instagram.com/CTtheDisrupter

- LinkedIn: https://www.linkedin.com/in/charleytichenoriv

]]>Welcome to a very special edition of Digital Marketing Five, where we delve into the future: our predictions for 2024 are here. As a new father, I bring a fresh perspective to this year's forecasts. With a track record of 80% accuracy over the past four years, these insights are not to be missed. Let’s explore what the next year holds, including my exclusive super hot take. Ready for a glimpse into the future? Let’s get started!


CharleyBot.ai is Free 24hrs a day


► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/JoinTheMBAStandard

- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll

- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup


► Newsletter & Merchandise

- Disrupter Dispatch from Charley T, Founder of Disrupter School: https://bit.ly/DisrupterDispatch

- Disrupter School Merch Store: bit.ly/DisrupterMerch


► Connect With Me On Other Platforms

- Twitter: https://twitter.com/CTtheDisrupter

- Instagram: https://instagram.com/CTtheDisrupter

- LinkedIn: https://www.linkedin.com/in/charleytichenoriv

]]>ab024c69-7316-4ee5-b34b-443d2e40239dWed, 03 Jan 2024 16:38:00 -040016:59falsefullCharley TichenorYou're Facebook Ads Metrics are COMPLETELY WRONG: Why is ROAS a Bad MetricYou're Facebook Ads Metrics are COMPLETELY WRONG: Why is ROAS a Bad MetricThe Secret Sauce to Skyrocketing Business Growth in the E-commerce World

In today's digital age, the e-commerce landscape is bustling with brands vying for consumer attention. Among them, brands like Underoutfit have managed to carve a niche, witnessing a meteoric rise from 50k to an impressive million in a short span. While there's no magic formula, a combination of strategic insights and actionable steps can propel a business to such heights. Let's delve deeper into these transformative strategies.


► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink

- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll

- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup


► Work with me directly

- Disrupter Agency: https://bit.ly/DisrupterAgency

- Book a Consulting Call: https://bit.ly/DisrupterConsulting


► Newsletter & Merchandise

- Shape of Disrupt: https://bit.ly/DisrupterNewsletterSignUp

- Disrupter School Merch Store: bit.ly/DisrupterMerch


► Connect With Me On Other Platforms

- Twitter: The Secret Sauce to Skyrocketing Business Growth in the E-commerce World

In today's digital age, the e-commerce landscape is bustling with brands vying for consumer attention. Among them, brands like Underoutfit have managed to carve a niche, witnessing a meteoric rise from 50k to an impressive million in a short span. While there's no magic formula, a combination of strategic insights and actionable steps can propel a business to such heights. Let's delve deeper into these transformative strategies.


► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink

- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll

- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup


► Work with me directly

- Disrupter Agency: https://bit.ly/DisrupterAgency

- Book a Consulting Call: https://bit.ly/DisrupterConsulting


► Newsletter & Merchandise

- Shape of Disrupt: https://bit.ly/DisrupterNewsletterSignUp

- Disrupter School Merch Store: bit.ly/DisrupterMerch


► Connect With Me On Other Platforms

- Twitter:  

 / ctthedisrupter  

- Instagram:  

 / ctthedisrupter  

- LinkedIn:  

 / charleytichenoriv  



]]>fa7c7e53-9d37-483a-ba9e-89b1493c36e0Thu, 28 Dec 2023 13:18:00 -040015:00falsefullCharley TichenorA NEW Approach to Business Success through Online MarketingA NEW Approach to Business Success through Online MarketingDiscover why 90% of ad agencies fail 90% of their clients and the 3 red flags to watch out for. Plus, a surprise that could change your business forever!


► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink

- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll

- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup



► Work with me directly

- Disrupter Agency: https://bit.ly/DisrupterAgency

- Book a Consulting Call: https://bit.ly/DisrupterConsulting



► Newsletter & Merchandise

- Shape of Disrupt: https://bit.ly/DisrupterNewsletterSignUp

- Disrupter School Merch Store: bit.ly/DisrupterMerch



► Connect With Me On Other Platforms

- Twitter:  

Discover why 90% of ad agencies fail 90% of their clients and the 3 red flags to watch out for. Plus, a surprise that could change your business forever!


► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink

- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll

- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup



► Work with me directly

- Disrupter Agency: https://bit.ly/DisrupterAgency

- Book a Consulting Call: https://bit.ly/DisrupterConsulting



► Newsletter & Merchandise

- Shape of Disrupt: https://bit.ly/DisrupterNewsletterSignUp

- Disrupter School Merch Store: bit.ly/DisrupterMerch



► Connect With Me On Other Platforms

- Twitter:  

 / ctthedisrupter  

- Instagram:  

 / ctthedisrupter  

- LinkedIn:  

 / charleytichenoriv  

- Disrupter School YouTube:   

 / @disrupterschool  

]]>1f6e54ca-0873-472e-90db-8b016396afe8Wed, 27 Dec 2023 13:16:00 -040009:37falsefullCharley TichenorBuilding a Million Dollar 3:2:2 Ad for Hexclad from Scratch Masterclass: Facebook Ads Course 2023Building a Million Dollar 3:2:2 Ad for Hexclad from Scratch Masterclass: Facebook Ads Course 2023Hey folks, it's your favorite professor Charley T here!

In this Facebook Ads masterclass, I'll be taking you through the A to Z of creating 3:2:2 ads and scaling a Facebook Ad account, starting from ground zero.


Tired of endless cycles of creative testing that drain time and resources?


Our groundbreaking approach leverages machine learning to optimize your campaigns, debunking myths like ad fatigue.

Say goodbye to outdated practices and embrace a smarter, more efficient advertising strategy.

The future is 3:2:2—don't get left behind!


This isn't just a quick guide - it's an in-depth tutorial where we'll explore how to run Facebook ads effectively, with special emphasis on strategies that will make you a pro.

This video is part of my larger Facebook Ads course, and it's designed to get you the results you've been seeking.


► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink

- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll


► Work with me directly

- Disrupter Agency: https://bit.ly/DisrupterAgency

- Book a Consulting Call: https://bit.ly/DisrupterConsulting


► Newsletter & Merchandise

- Shape of Disrupt: https://bit.ly/DisrupterNewsletterSignUp

- Disrupter School Merch Store: bit.ly/DisrupterMerch


► Connect With Me On Other Platforms

- Twitter:  

Hey folks, it's your favorite professor Charley T here!

In this Facebook Ads masterclass, I'll be taking you through the A to Z of creating 3:2:2 ads and scaling a Facebook Ad account, starting from ground zero.


Tired of endless cycles of creative testing that drain time and resources?


Our groundbreaking approach leverages machine learning to optimize your campaigns, debunking myths like ad fatigue.

Say goodbye to outdated practices and embrace a smarter, more efficient advertising strategy.

The future is 3:2:2—don't get left behind!


This isn't just a quick guide - it's an in-depth tutorial where we'll explore how to run Facebook ads effectively, with special emphasis on strategies that will make you a pro.

This video is part of my larger Facebook Ads course, and it's designed to get you the results you've been seeking.


► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink

- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll


► Work with me directly

- Disrupter Agency: https://bit.ly/DisrupterAgency

- Book a Consulting Call: https://bit.ly/DisrupterConsulting


► Newsletter & Merchandise

- Shape of Disrupt: https://bit.ly/DisrupterNewsletterSignUp

- Disrupter School Merch Store: bit.ly/DisrupterMerch


► Connect With Me On Other Platforms

- Twitter:  

 / ctthedisrupter  

- Instagram:  

 / ctthedisrupter  

- LinkedIn:  

 / charleytichenoriv  



]]>062abd2b-6ff5-4d75-887a-a0ed49d1a547Thu, 21 Dec 2023 13:08:00 -040027:21falsefullCharley TichenorFrom $50K to a Million a Week: Why ROAS is Holding You Back, The Power of PSM to Scale Your BusinessFrom $50K to a Million a Week: Why ROAS is Holding You Back, The Power of PSM to Scale Your BusinessThe Real Blueprint for Scaling Your Business: Forget ROAS, Focus on PSM

Hello, savvy entrepreneurs!

Today, we're diving into the nitty-gritty of scaling your business. Forget about ROAS (Return on Ad Spend) and all the other buzzwords that make you feel like you're in a never-ending episode of "Shark Tank." We're talking about Profitable Scaling Margin (PSM), the metric that will revolutionize how you think about growth.

► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink

- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll


► Work with me directly

- Disrupter Agency: https://bit.ly/DisrupterAgency

- Book a Consulting Call: https://bit.ly/DisrupterConsulting


► Newsletter & Merchandise

- Shape of Disrupt: https://bit.ly/DisrupterNewsletterSignUp

- Disrupter School Merch Store: bit.ly/DisrupterMerch


► Connect With Me On Other Platforms

- Twitter:  

 / ctthedisrupter  

- Instagram: The Real Blueprint for Scaling Your Business: Forget ROAS, Focus on PSM

Hello, savvy entrepreneurs!

Today, we're diving into the nitty-gritty of scaling your business. Forget about ROAS (Return on Ad Spend) and all the other buzzwords that make you feel like you're in a never-ending episode of "Shark Tank." We're talking about Profitable Scaling Margin (PSM), the metric that will revolutionize how you think about growth.

► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink

- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll


► Work with me directly

- Disrupter Agency: https://bit.ly/DisrupterAgency

- Book a Consulting Call: https://bit.ly/DisrupterConsulting


► Newsletter & Merchandise

- Shape of Disrupt: https://bit.ly/DisrupterNewsletterSignUp

- Disrupter School Merch Store: bit.ly/DisrupterMerch


► Connect With Me On Other Platforms

- Twitter:  

 / ctthedisrupter  

- Instagram:  

 / ctthedisrupter  

- LinkedIn:  

 / charleytichenoriv  



]]>eccc35df-bfc0-486d-bfe7-dc5765049b1dTue, 19 Dec 2023 13:05:00 -040014:55falsefullCharley TichenorHow to Do Facebook Ads Creative Testing with Ease and Confidence: the 3:2:2 MethodHow to Do Facebook Ads Creative Testing with Ease and Confidence: the 3:2:2 MethodScaling Facebook ads is an art and science combined. If you're looking to amplify your reach without causing ad fatigue, it's crucial to master creative testing. This is the third installment in a series that has previously touched on measuring results and identifying a hero offer. This segment, however, is all about constructing ads that remain fresh and relevant.

- Disrupter School Trucker Hat: https://www.disrupterschool.com/merch...


► Videos mentioned in the video:


- The MOST Important Metrics for Facebook Ads: the 4PI Analysis

  

 • The MOST Important Metrics for Facebo...  


- How To Do The Game-Changing 4PI Analysis for Facebook Advertising Success: Facebook Ads Tutorial

  

 • How To Do The Game-Changing 4PI Analy...  


- How Facebook Works Playlist:

  

 • How Facebook Works  



► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink

- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll

- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup


► Work with me directly

- Disrupter Agency: Scaling Facebook ads is an art and science combined. If you're looking to amplify your reach without causing ad fatigue, it's crucial to master creative testing. This is the third installment in a series that has previously touched on measuring results and identifying a hero offer. This segment, however, is all about constructing ads that remain fresh and relevant.

- Disrupter School Trucker Hat: https://www.disrupterschool.com/merch...


► Videos mentioned in the video:


- The MOST Important Metrics for Facebook Ads: the 4PI Analysis

  

 • The MOST Important Metrics for Facebo...  


- How To Do The Game-Changing 4PI Analysis for Facebook Advertising Success: Facebook Ads Tutorial

  

 • How To Do The Game-Changing 4PI Analy...  


- How Facebook Works Playlist:

  

 • How Facebook Works  



► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink

- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll

- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup


► Work with me directly

- Disrupter Agency: https://bit.ly/DisrupterAgency

- Book a Consulting Call: https://bit.ly/DisrupterConsulting


► Newsletter & Merchandise

- Shape of Disrupt: https://bit.ly/DisrupterNewsletterSignUp

- Disrupter School Merch Store: bit.ly/DisrupterMerch


► Connect With Me On Other Platforms

- Twitter:  

 / ctthedisrupter  

- Instagram:  

 / ctthedisrupter  

- LinkedIn:  

 / charleytichenoriv  



]]>fa729980-1db8-49aa-8c35-4486ba343ac4Thu, 14 Dec 2023 13:04:00 -040014:33falsefullCharley TichenorHow to Find Your Hero Offer and Scale Facebook Ads with EaseHow to Find Your Hero Offer and Scale Facebook Ads with EaseThe Comprehensive Guide to Identifying Your Hero Offer for Facebook Advertising

Scaling your Facebook ads isn't just about metrics; it's about a strategic approach. At the heart of this strategy is your 'Hero Offer'. This guide will walk you through the steps to identify and leverage it effectively.


► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink

- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll

- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup


► Work with me directly

- Disrupter Agency: https://bit.ly/DisrupterAgency

- Book a Consulting Call: https://bit.ly/DisrupterConsulting


► Newsletter & Merchandise

- Shape of Disrupt: https://bit.ly/DisrupterNewsletterSignUp

- Disrupter School Merch Store: bit.ly/DisrupterMerch


► Connect With Me On Other Platforms

- Twitter:  

The Comprehensive Guide to Identifying Your Hero Offer for Facebook Advertising

Scaling your Facebook ads isn't just about metrics; it's about a strategic approach. At the heart of this strategy is your 'Hero Offer'. This guide will walk you through the steps to identify and leverage it effectively.


► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink

- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll

- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup


► Work with me directly

- Disrupter Agency: https://bit.ly/DisrupterAgency

- Book a Consulting Call: https://bit.ly/DisrupterConsulting


► Newsletter & Merchandise

- Shape of Disrupt: https://bit.ly/DisrupterNewsletterSignUp

- Disrupter School Merch Store: bit.ly/DisrupterMerch


► Connect With Me On Other Platforms

- Twitter:  

 / ctthedisrupter  

- Instagram:  

 / ctthedisrupter  

- LinkedIn:  

 / charleytichenoriv  

]]>cd86145b-ae91-4403-9a7a-6ddf8015e9baTue, 12 Dec 2023 13:02:00 -040015:31falsefullCharley TichenorYou're Scaling Facebook Ads COMPLETELY WRONG - Free Course for High ProfitsYou're Scaling Facebook Ads COMPLETELY WRONG - Free Course for High ProfitsScaling Facebook Ads: The Deep Dive You've Been Waiting For

So, you've been burning the midnight oil, trying to crack the enigma of scaling Facebook ads, haven't you? Well, take a deep breath, because you're about to embark on a transformative journey. As someone who's been elbow-deep, turning businesses from fledglings to giants, I'm here to spill the beans. And guess what? This is just the appetizer - part one of a riveting three-part series. Today, we're not just skimming the surface; we're diving headfirst, dissecting the intricate math, and pulling back the curtain on the art of crafting that golden offer.

► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink

- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll

- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup


► Work with me directly

- Disrupter Agency: https://bit.ly/DisrupterAgency

- Book a Consulting Call: https://bit.ly/DisrupterConsulting


► Newsletter & Merchandise

- Shape of Disrupt: https://bit.ly/DisrupterNewsletterSignUp

- Disrupter School Merch Store: bit.ly/DisrupterMerch


► Connect With Me On Other Platforms

- Twitter: Scaling Facebook Ads: The Deep Dive You've Been Waiting For

So, you've been burning the midnight oil, trying to crack the enigma of scaling Facebook ads, haven't you? Well, take a deep breath, because you're about to embark on a transformative journey. As someone who's been elbow-deep, turning businesses from fledglings to giants, I'm here to spill the beans. And guess what? This is just the appetizer - part one of a riveting three-part series. Today, we're not just skimming the surface; we're diving headfirst, dissecting the intricate math, and pulling back the curtain on the art of crafting that golden offer.

► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink

- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll

- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup


► Work with me directly

- Disrupter Agency: https://bit.ly/DisrupterAgency

- Book a Consulting Call: https://bit.ly/DisrupterConsulting


► Newsletter & Merchandise

- Shape of Disrupt: https://bit.ly/DisrupterNewsletterSignUp

- Disrupter School Merch Store: bit.ly/DisrupterMerch


► Connect With Me On Other Platforms

- Twitter:  

 / ctthedisrupter  

- Instagram:  

 / ctthedisrupter  

- LinkedIn:  

 / charleytichenoriv  

]]>5193f16b-550b-4736-b717-bac5ab1fae0eThu, 07 Dec 2023 12:47:00 -040021:10falsefullCharley TichenorYou're running Facebook Ads COMPLETELY WRONG!You're running Facebook Ads COMPLETELY WRONG!Unlocking the Power of Facebook Advertising and Machine Learning for Business Growth

In today's digital age, businesses are hustling harder than ever. They're launching countless ads, testing every possible variable, and hoping for that golden ticket to success. But here's the million-dollar question: If every test supposedly boosts performance by 20%, why do some businesses still see a decline? It's a conundrum reminiscent of those insurance ads where everyone claims to save you hundreds. Someone's math is off, right?

► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink

- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll

- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup


► Work with me directly

- Disrupter Agency: https://bit.ly/DisrupterAgency

- Book a Consulting Call: https://bit.ly/DisrupterConsulting


► Newsletter & Merchandise

- Shape of Disrupt: https://bit.ly/DisrupterNewsletterSignUp

- Disrupter School Merch Store: bit.ly/DisrupterMerch


► Connect With Me On Other Platforms

- Twitter: https://bit.ly/MBASignUpLink

- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll

- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup


► Work with me directly

- Disrupter Agency: https://bit.ly/DisrupterAgency

- Book a Consulting Call: https://bit.ly/DisrupterConsulting


► Newsletter & Merchandise

- Shape of Disrupt: https://bit.ly/DisrupterNewsletterSignUp

- Disrupter School Merch Store: bit.ly/DisrupterMerch


► Connect With Me On Other Platforms

- Twitter:  

 / ctthedisrupter  

- Instagram:  

 / ctthedisrupter  

- LinkedIn:  

 / charleytichenoriv  


]]>07067742-15ae-4708-8037-1f7f111ccf43Tue, 05 Dec 2023 12:44:00 -040010:39falsefullCharley TichenorScaling Your Facebook Ads: A Proven StrategyScaling Your Facebook Ads: A Proven StrategyWant more customers from your Facebook campaigns? Looking for a model for scaling Facebook ads? Discover a three-step Facebook ads strategy to scale your business results.

🔔 Subscribe for More Social Media Marketing Insights

–   

 / @socialmediaexaminer  


👁️‍🗨️ About Charley Tichenor

– Website https://mba.facebookdisrupter.com/

– Facebook  

 / ctthedisrupter  

– Instagram  

 / ctthedisrupter  

– Twitter  

 / ctthedisrupter  

– YouTube   

Want more customers from your Facebook campaigns? Looking for a model for scaling Facebook ads? Discover a three-step Facebook ads strategy to scale your business results.

🔔 Subscribe for More Social Media Marketing Insights

–   

 / @socialmediaexaminer  


👁️‍🗨️ About Charley Tichenor

– Website https://mba.facebookdisrupter.com/

– Facebook  

 / ctthedisrupter  

– Instagram  

 / ctthedisrupter  

– Twitter  

 / ctthedisrupter  

– YouTube   

 / thefacebookdisrupter  


🔗 Other Notes From This Episode

– Find other products, tools, and resources mentioned in this episode https://www.socialmediaexaminer.com/s...


– Connect with Michael Stelzner (@Stelzner) on Instagram  

 / stelzner  


⏰ Timestamps

00:00 Intro

01:20 Who Is Charley Tichenor

09:14 Why Facebook Ads Still Benefit Marketers

14:28 The One Campaign Strategy For Scaling Facebook Ads

15:03 Facebook Ads Targeting

28:12 3-2-2 Method For Facebook Ads Dynamic Creative

34:55 Calls To Action For Facebook Ads

37:07 Facebook Ads: Image vs Video

39:36 The Scientific Method To Scale Facebook Ads


#SocialMediaExaminer #SocialMediaMarketingPodcast #FacebookAds


]]>b9b48b7a-e1f1-48c7-8603-e38c34af516eThu, 30 Nov 2023 12:11:00 -040050:41falsefullCharley TichenorBuilding a $1 Million Brand in 12 Months with Facebook Ads | Interview with Charley TichenorBuilding a $1 Million Brand in 12 Months with Facebook Ads | Interview with Charley TichenorHere are the timestamps for each topic:

0:00: From $50k/week to $1M/week


7:20: Metrics to look at if you want to scale your brand


11:02: How to identify the Hero Product of your store


13:24: Promoting multiple products? Watch this


17:52: Making +$100k/mo with a sold-out product


20:33: Turning off ads because of negative comments


22:27: The tactics to get to consistent $1M weeks


24:40: The winner ad with $1,800,000 in ad spend


26:10: Find a winning ad leveraging machine learning


29:31: Testing more creatives = growth?


35:57: The way to build a successful ad is this...


37:08: When to turn off ads


40:44: How to optimize the ad account


42:40: What is the purpose of the ads?


46:32: The ultimate lever of growth


49:06: Are paid ads your only traffic source?


52:14: What successful agencies don't tell you


54:34: Why brands get burned by agencies


56:20: How to get to $10K/mo, $100K/mo, and $1M/mo


1:01:47 - end: Charley’s Story


► Connect With Me On Other Platforms:

- Twitter: https://twitter.com/CTtheDisrupter

- Instagram: https://instagram.com/CTtheDisrupter

- LinkedIn: https://www.linkedin.com/in/charleyti...



]]>Here are the timestamps for each topic:

0:00: From $50k/week to $1M/week


7:20: Metrics to look at if you want to scale your brand


11:02: How to identify the Hero Product of your store


13:24: Promoting multiple products? Watch this


17:52: Making +$100k/mo with a sold-out product


20:33: Turning off ads because of negative comments


22:27: The tactics to get to consistent $1M weeks


24:40: The winner ad with $1,800,000 in ad spend


26:10: Find a winning ad leveraging machine learning


29:31: Testing more creatives = growth?


35:57: The way to build a successful ad is this...


37:08: When to turn off ads


40:44: How to optimize the ad account


42:40: What is the purpose of the ads?


46:32: The ultimate lever of growth


49:06: Are paid ads your only traffic source?


52:14: What successful agencies don't tell you


54:34: Why brands get burned by agencies


56:20: How to get to $10K/mo, $100K/mo, and $1M/mo


1:01:47 - end: Charley’s Story


► Connect With Me On Other Platforms:

- Twitter: https://twitter.com/CTtheDisrupter

- Instagram: https://instagram.com/CTtheDisrupter

- LinkedIn: https://www.linkedin.com/in/charleyti...



]]>8170d487-f548-4316-bafd-1d334cf9d17fTue, 28 Nov 2023 11:33:00 -040001:07:08falsefullCharley TichenorDynamic Creative & Machine Learning | Adspend | Charley TichenorDynamic Creative & Machine Learning | Adspend | Charley TichenorIn this episode of Adspend, Charley Tichenor, Founder of Disrupter School, joins the show to discuss important topics in marketing strategy, creative agency strategies, and working with clients as an agency. Charley shares insights on how to allocate funds in marketing strategy, how creative agencies can align with company goals, and how to work with clients while being mindful of their goals and personalities. He emphasizes the importance of measuring ad effectiveness, analyzing losses, and approaching advertising campaigns as amoral systems.

► Connect With Me On Other Platforms:

- Twitter: https://twitter.com/CTtheDisrupter

- Instagram: https://instagram.com/CTtheDisrupter

- LinkedIn: https://www.linkedin.com/in/charleyti...

]]>In this episode of Adspend, Charley Tichenor, Founder of Disrupter School, joins the show to discuss important topics in marketing strategy, creative agency strategies, and working with clients as an agency. Charley shares insights on how to allocate funds in marketing strategy, how creative agencies can align with company goals, and how to work with clients while being mindful of their goals and personalities. He emphasizes the importance of measuring ad effectiveness, analyzing losses, and approaching advertising campaigns as amoral systems.

► Connect With Me On Other Platforms:

- Twitter: https://twitter.com/CTtheDisrupter

- Instagram: https://instagram.com/CTtheDisrupter

- LinkedIn: https://www.linkedin.com/in/charleyti...

]]>a62ce8bd-c920-4402-8e09-8c379b33f66fWed, 22 Nov 2023 11:25:00 -040054:32falsefullCharley TichenorHow To Train Your Facebook: Charley Tichenor the Algo WhispererHow To Train Your Facebook: Charley Tichenor the Algo WhispererListen to this podcast to get Charley T's formula for streamlined Facebook Ads accounts, managed by a simple set of rules, designed to get you out of the trenches and focused on other areas of greater leverage, like creative.

🔵 Charley T's interesting/impressive origin story

🔵 What the Facebook Newsfeed REALLY is and what that means

🔵 How to drive engagement without asking for it

🔵 Why Facebook Lives and Organic Posting are a MUST DO

🔵 Why you should always delete low engagement posts

🔵 How to train the algo to make sure no learning is wasted

🔵 Which automated rules are MUST HAVES

🔵 Facebook Advertisers' impact on the world

I was thrilled when we were able to bring Charley Beckham Tichenor on to the Pilothouse team. He's managed seven figure Facebook Ads spends from some of the biggest DTC brands.

His specialty is doing more with less and training the Facebook Ads algorithm to deliver desired results with as little work as possible, structuring your ads and campaigns to create air tight feedback loops that make sure no learning gets wasted.

We had some issues with my mic during this cast, so my questions have been swapped out with title cards to keep things clear.



]]>Listen to this podcast to get Charley T's formula for streamlined Facebook Ads accounts, managed by a simple set of rules, designed to get you out of the trenches and focused on other areas of greater leverage, like creative.

🔵 Charley T's interesting/impressive origin story

🔵 What the Facebook Newsfeed REALLY is and what that means

🔵 How to drive engagement without asking for it

🔵 Why Facebook Lives and Organic Posting are a MUST DO

🔵 Why you should always delete low engagement posts

🔵 How to train the algo to make sure no learning is wasted

🔵 Which automated rules are MUST HAVES

🔵 Facebook Advertisers' impact on the world

I was thrilled when we were able to bring Charley Beckham Tichenor on to the Pilothouse team. He's managed seven figure Facebook Ads spends from some of the biggest DTC brands.

His specialty is doing more with less and training the Facebook Ads algorithm to deliver desired results with as little work as possible, structuring your ads and campaigns to create air tight feedback loops that make sure no learning gets wasted.

We had some issues with my mic during this cast, so my questions have been swapped out with title cards to keep things clear.



]]>7453949f-79f6-4caf-821c-5e9492ba6222Thu, 16 Nov 2023 11:03:00 -040051:00falsefullCharley TichenorThe ONE Facebook Campaign You Need To Spend $1M This Year W/ Charley TichenorThe ONE Facebook Campaign You Need To Spend $1M This Year W/ Charley TichenorFrom being a heroin addict to running $1M/day for Nissan to being on his way to a $100M brand, Charley Tichenor is truly “The Facebook Disrupter.”

This was one of the most inspiring interviews I’ve ever had.

Charley brings 100%, 100% of the time.

He hates ROAS & MER.

He believes in simplicity over complexity.

He trusts the math, not his emotions.

And has a heart of gold.


It doesn’t matter if you’re out on the streets, broke, or fleeing from a bad situation, redemption is possible – but YOU have to believe it & make it happen.


]]>From being a heroin addict to running $1M/day for Nissan to being on his way to a $100M brand, Charley Tichenor is truly “The Facebook Disrupter.”

This was one of the most inspiring interviews I’ve ever had.

Charley brings 100%, 100% of the time.

He hates ROAS & MER.

He believes in simplicity over complexity.

He trusts the math, not his emotions.

And has a heart of gold.


It doesn’t matter if you’re out on the streets, broke, or fleeing from a bad situation, redemption is possible – but YOU have to believe it & make it happen.


]]>b6c3aacb-298b-46eb-b660-04f9b6d3c3afTue, 14 Nov 2023 10:41:00 -040050:59falsefullCharley TichenorYou are Targeting your Facebook Ads COMPLETELY WRONG: How to Get Your Best Ads to Your Best AudienceYou are Targeting your Facebook Ads COMPLETELY WRONG: How to Get Your Best Ads to Your Best AudienceIn today's digital age, Facebook stands tall as the premier platform for businesses aiming to elevate their brand. But here's the catch: the landscape has evolved, and strategies that worked in 2015 might not cut it today. To truly harness the power of Facebook, one must understand its nuances and adapt to its ever-changing algorithms.

Resources

► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink

- Disrupter School & Private Community (Trial for $100): https://bit.ly/DisrupterSchoolEnroll

- the One Campaign Blueprint Webinar Link: https://www.disrupterschool.com/ocbwe...

- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup


► Work with me directly

- Book a Consulting Call: https://bit.ly/DisrupterConsulting

- CharleyBot: https://CharleyBot.ai


► Newsletter & Merchandise

- Shape of Disrupt: https://bit.ly/DisrupterNewsletterSignUp

- Disrupter School Merch Store: In today's digital age, Facebook stands tall as the premier platform for businesses aiming to elevate their brand. But here's the catch: the landscape has evolved, and strategies that worked in 2015 might not cut it today. To truly harness the power of Facebook, one must understand its nuances and adapt to its ever-changing algorithms.

Resources

► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink

- Disrupter School & Private Community (Trial for $100): https://bit.ly/DisrupterSchoolEnroll

- the One Campaign Blueprint Webinar Link: https://www.disrupterschool.com/ocbwe...

- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup


► Work with me directly

- Book a Consulting Call: https://bit.ly/DisrupterConsulting

- CharleyBot: https://CharleyBot.ai


► Newsletter & Merchandise

- Shape of Disrupt: https://bit.ly/DisrupterNewsletterSignUp

- Disrupter School Merch Store: https://bit.ly/DisrupterMerch


]]>d2737989-df4f-438b-adb9-e03026659b74Thu, 09 Nov 2023 10:35:00 -040021:51falsefullCharley TichenorHow To Do The Game-Changing 4PI Analysis for Facebook Advertising Success: Facebook Ads TutorialHow To Do The Game-Changing 4PI Analysis for Facebook Advertising Success: Facebook Ads TutorialLet's address the elephant in the room: the three KPIs that have been hailed as the holy trinity of advertising metrics - CTR (Click Through Rate), ROAS (Return On Ad Spend), and Conversion Rate. For years, these metrics have been paraded around as the gold standard for measuring ad success. But here's the twist: they might not be as golden as we've been led to believe.

Disrupter School College Tee Trucker Hat: https://www.disrupterschool.com/merch...


► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink

- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll

- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup


► Work with me directly

- Disrupter Agency: https://bit.ly/DisrupterAgency

- Book a Consulting Call: https://bit.ly/DisrupterConsulting


► Newsletter & Merchandise

- Shape of Disrupt: https://bit.ly/DisrupterNewsletterSignUp

- Disrupter School Merch Store: bit.ly/DisrupterMerch


► Connect With Me On Other Platforms

- Twitter: Let's address the elephant in the room: the three KPIs that have been hailed as the holy trinity of advertising metrics - CTR (Click Through Rate), ROAS (Return On Ad Spend), and Conversion Rate. For years, these metrics have been paraded around as the gold standard for measuring ad success. But here's the twist: they might not be as golden as we've been led to believe.

Disrupter School College Tee Trucker Hat: https://www.disrupterschool.com/merch...


► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink

- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll

- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup


► Work with me directly

- Disrupter Agency: https://bit.ly/DisrupterAgency

- Book a Consulting Call: https://bit.ly/DisrupterConsulting


► Newsletter & Merchandise

- Shape of Disrupt: https://bit.ly/DisrupterNewsletterSignUp

- Disrupter School Merch Store: bit.ly/DisrupterMerch


► Connect With Me On Other Platforms

- Twitter:  

 / ctthedisrupter  

- Instagram:  

 / ctthedisrupter  

- LinkedIn:  

 / charleytichenoriv  

]]>72d09be4-9c86-40d2-8ae9-72a68f9b4c95Tue, 07 Nov 2023 10:32:00 -040029:11falsefullCharley TichenorCharley Tichenor; Facebook Top 100 Advertising Expert in the USA.Charley Tichenor; Facebook Top 100 Advertising Expert in the USA.Charley is one of the Top 100 Facebook Advertising Experts in the USA. He has generated 9figures USD in Revenue and has been published in Facebook Success Stories & Case Studies, DTC Newsletter & Utopia. Charley helps businesses and agencies to make Facebook Advertising simple and easy while scaling success.

Charley started his career as a data entry operator in Hollywood and then transitioned to become a Facebook expert. He went through the process of self-learning and discovered the secrets of getting money from strangers on the internet. He learned the most cost-efficient way to reach many people and monetize their attention. Today Charley is sharing his entrepreneurial journey with us and also sharing his wisdom regarding Facebook so that you could also grow your business by taking full advantage of Facebook advertisements.

You will learn from Charley:

How you should do your Facebook ads after the recent update of Facebook algorithm?

Which business owners will suffer more and which will win in regards to Facebook ads?

The formula of business success.

Applying those practices on Facebook that work well on Google.

Instagram versus Facebook. Which one is more effective for running ad campaigns?

How much money a small business should put on Facebook ads?

Business model and business objective of Facebook.

Value of Facebook groups.

How to target people to sell your product or service.

How Facebook ads work?

Is organic traffic still relevant?

Value of understanding your customer and making content for them.

Value of surrounding yourself with Alphas.

Importance of investing in your learning.

How offering high-price things to a customer increases your conversion rate?

► Connect With Me On Other Platforms:

- Twitter: https://twitter.com/CTtheDisrupter

- Instagram: https://instagram.com/CTtheDisrupter

- LinkedIn: https://www.linkedin.com/in/charleyti...

]]>Charley is one of the Top 100 Facebook Advertising Experts in the USA. He has generated 9figures USD in Revenue and has been published in Facebook Success Stories & Case Studies, DTC Newsletter & Utopia. Charley helps businesses and agencies to make Facebook Advertising simple and easy while scaling success.

Charley started his career as a data entry operator in Hollywood and then transitioned to become a Facebook expert. He went through the process of self-learning and discovered the secrets of getting money from strangers on the internet. He learned the most cost-efficient way to reach many people and monetize their attention. Today Charley is sharing his entrepreneurial journey with us and also sharing his wisdom regarding Facebook so that you could also grow your business by taking full advantage of Facebook advertisements.

You will learn from Charley:

How you should do your Facebook ads after the recent update of Facebook algorithm?

Which business owners will suffer more and which will win in regards to Facebook ads?

The formula of business success.

Applying those practices on Facebook that work well on Google.

Instagram versus Facebook. Which one is more effective for running ad campaigns?

How much money a small business should put on Facebook ads?

Business model and business objective of Facebook.

Value of Facebook groups.

How to target people to sell your product or service.

How Facebook ads work?

Is organic traffic still relevant?

Value of understanding your customer and making content for them.

Value of surrounding yourself with Alphas.

Importance of investing in your learning.

How offering high-price things to a customer increases your conversion rate?

► Connect With Me On Other Platforms:

- Twitter: https://twitter.com/CTtheDisrupter

- Instagram: https://instagram.com/CTtheDisrupter

- LinkedIn: https://www.linkedin.com/in/charleyti...

]]>07439f9e-36ab-4303-96d5-e2435eb555bcFri, 03 Nov 2023 18:00:00 -040049:44falsefullCharley TichenorStartup Success Blueprint: Navigating the World of Marketing and FundraisingStartup Success Blueprint: Navigating the World of Marketing and FundraisingIn this video, I'll cover the secrets to raising money for your startup, marketing it to the world, and making sure you don't end up going underwater.

Everybody wants to run a successful startup, but nobody gives away the blueprint. That's exactly what I did in this video, make sure to watch til the end to see how.


✅ Sarah Levinger's 'USING PSYCHOLOGY TO CONVERT" masterclass 👉🏼 https://www.disrupterschool.com/Using...


✅ The MOST Important Metrics for Facebook Ads: the 4PI Analysis 👉🏼   

 • 4PI Analysis, You're looking at FACEB...  


► Education Resources: Programs & Communities

- The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink


- Disrupter School & Private Community (Trial for $100): https://bit.ly/DisrupterSchoolEnroll


- Facebook Disrupter Group (free):

https://bit.ly/DisrupterFacebookGroup


► Work with me directly & Newsletter

- Book a Consulting Call: https://bit.ly/DisrupterConsulting

- Shape of Disrupt: https://bit.ly/DisrupterNewsletterSignUp



]]>In this video, I'll cover the secrets to raising money for your startup, marketing it to the world, and making sure you don't end up going underwater.

Everybody wants to run a successful startup, but nobody gives away the blueprint. That's exactly what I did in this video, make sure to watch til the end to see how.


✅ Sarah Levinger's 'USING PSYCHOLOGY TO CONVERT" masterclass 👉🏼 https://www.disrupterschool.com/Using...


✅ The MOST Important Metrics for Facebook Ads: the 4PI Analysis 👉🏼   

 • 4PI Analysis, You're looking at FACEB...  


► Education Resources: Programs & Communities

- The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink


- Disrupter School & Private Community (Trial for $100): https://bit.ly/DisrupterSchoolEnroll


- Facebook Disrupter Group (free):

https://bit.ly/DisrupterFacebookGroup


► Work with me directly & Newsletter

- Book a Consulting Call: https://bit.ly/DisrupterConsulting

- Shape of Disrupt: https://bit.ly/DisrupterNewsletterSignUp



]]>346815c1-5405-43da-b075-99981409a93cTue, 17 Oct 2023 06:30:00 -040020:50falsefullCharley TichenorHow to Build and Scale Your Ad Agency: Insider Knowledge with Jesse DeBearHow to Build and Scale Your Ad Agency: Insider Knowledge with Jesse DeBearJesse and I talk about the gap between what clients need in the real world and what agencies are providing. Learn the finer points of client management, onboarding and contracts! Jesse is a super successful agency builder and we talk tips on how to scale an agency and build a structure that meets the needs of clients in the real world.

Jesse has a BRAND NEW MASTERCLASS in Disrupter School!

"Building For Success from the Start: Ad Agency Growth Blueprint Masterclass"

👉👉 Click Here: https://www.disrupterschool.com/Build...


You'll learn how to craft a seamless and efficient onboarding process that nurtures strong client relationships and lays the foundation for success.


We'll explore vital topics such as:

Establishing clear communication channels.

Streamlining onboarding tasks to save time and resources.

Creating a personalized onboarding experience to boost client satisfaction and loyalty.

Leveraging automation tools for a fast, agile, and frictionless process.


By adopting the strategies taught in this masterclass, you can expect:

Enhanced client retention.

Robust partnerships.

Elevated agency reputation.

Increased revenue.


Resources

► Education Resources:

- The Facebook Ads MBA Program: https://bit.ly/MBASignUp

- Disrupter School & Private Community (Trial for $100): https://bit.ly/DisrupterSchoolEnroll

- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup


► Work with me directly

- Book a Consulting Call: https://bit.ly/DisrupterConsulting


► Newsletter & Merchandise

- Shape of Disrupt: Jesse and I talk about the gap between what clients need in the real world and what agencies are providing. Learn the finer points of client management, onboarding and contracts! Jesse is a super successful agency builder and we talk tips on how to scale an agency and build a structure that meets the needs of clients in the real world.

Jesse has a BRAND NEW MASTERCLASS in Disrupter School!

"Building For Success from the Start: Ad Agency Growth Blueprint Masterclass"

👉👉 Click Here: https://www.disrupterschool.com/Build...


You'll learn how to craft a seamless and efficient onboarding process that nurtures strong client relationships and lays the foundation for success.


We'll explore vital topics such as:

Establishing clear communication channels.

Streamlining onboarding tasks to save time and resources.

Creating a personalized onboarding experience to boost client satisfaction and loyalty.

Leveraging automation tools for a fast, agile, and frictionless process.


By adopting the strategies taught in this masterclass, you can expect:

Enhanced client retention.

Robust partnerships.

Elevated agency reputation.

Increased revenue.


Resources

► Education Resources:

- The Facebook Ads MBA Program: https://bit.ly/MBASignUp

- Disrupter School & Private Community (Trial for $100): https://bit.ly/DisrupterSchoolEnroll

- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup


► Work with me directly

- Book a Consulting Call: https://bit.ly/DisrupterConsulting


► Newsletter & Merchandise

- Shape of Disrupt: https://bit.ly/DisrupterNewsletterSignUp

- Disrupter School Merch Store: bit.ly/DisrupterMerch


► Connect With Me On Other Platforms:

- Twitter: https://twitter.com/CTtheDisrupter

- Instagram: https://instagram.com/CTtheDisrupter

- LinkedIn: https://www.linkedin.com/in/charleyti...


]]>588b457a-b916-4f9e-ba3c-f8f685b1a4d8Thu, 12 Oct 2023 06:00:00 -040056:28falsefullCharley TichenorHow I built a $50 Million business in 7 stepsHow I built a $50 Million business in 7 stepsHere's how to turn $1,000 a week into $1,000,000... like I have done several times in the last few years... step by step... enjoy!

► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink

- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll

- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup


► Work with me directly

- Book a Consulting Call: https://bit.ly/DisrupterConsulting


► Newsletter & Merchandise

- Shape of Disrupt: https://bit.ly/DisrupterNewsletterSignUp

- Disrupter School Merch Store: bit.ly/DisrupterMerch


► Connect With Me On Other Platforms

- Twitter: https://twitter.com/CTtheDisrupter

- Instagram: https://instagram.com/CTtheDisrupter

- LinkedIn: Here's how to turn $1,000 a week into $1,000,000... like I have done several times in the last few years... step by step... enjoy!

► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink

- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll

- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup


► Work with me directly

- Book a Consulting Call: https://bit.ly/DisrupterConsulting


► Newsletter & Merchandise

- Shape of Disrupt: https://bit.ly/DisrupterNewsletterSignUp

- Disrupter School Merch Store: bit.ly/DisrupterMerch


► Connect With Me On Other Platforms

- Twitter: https://twitter.com/CTtheDisrupter

- Instagram: https://instagram.com/CTtheDisrupter

- LinkedIn: https://www.linkedin.com/in/charleyti...


]]>1bea680d-c783-460e-a625-b35c734c96c8Tue, 10 Oct 2023 08:15:00 -040020:06falsefullCharley TichenorOvercoming Common Scaling Challenges in BusinessOvercoming Common Scaling Challenges in BusinessScaling a business can be difficult. It's exciting... but it comes with its own fair share of hurdles. In this video, I go over multiple backstories of popular companies, and how they pushed through various challenges they faced as they were scaling.

Channels:

/ @ctthedisrupter

/ @ctthedisruptershorts

/ @disrupterschool

/ @DisrupterSchoolInterviews

/ @DisrupterSchoolShorts


► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink

- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll

- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup


► Work with me directly

- Disrupter Agency: https://bit.ly/DisrupterAgency

- Book a Consulting Call: https://bit.ly/DisrupterConsulting


► Newsletter & Merchandise

- Shape of Disrupt: https://bit.ly/DisrupterNewsletterSignUp

- Disrupter School Merch Store: bit.ly/DisrupterMerch


► Connect With Me On Other Platforms

- Twitter: https://twitter.com/CTtheDisrupter

- Instagram: Scaling a business can be difficult. It's exciting... but it comes with its own fair share of hurdles. In this video, I go over multiple backstories of popular companies, and how they pushed through various challenges they faced as they were scaling.

Channels:

/ @ctthedisrupter

/ @ctthedisruptershorts

/ @disrupterschool

/ @DisrupterSchoolInterviews

/ @DisrupterSchoolShorts


► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink

- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll

- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup


► Work with me directly

- Disrupter Agency: https://bit.ly/DisrupterAgency

- Book a Consulting Call: https://bit.ly/DisrupterConsulting


► Newsletter & Merchandise

- Shape of Disrupt: https://bit.ly/DisrupterNewsletterSignUp

- Disrupter School Merch Store: bit.ly/DisrupterMerch


► Connect With Me On Other Platforms

- Twitter: https://twitter.com/CTtheDisrupter

- Instagram: https://instagram.com/CTtheDisrupter

- LinkedIn: https://www.linkedin.com/in/charleyti...


]]>d62cf111-7eff-47fb-b060-25e00158719eThu, 05 Oct 2023 09:15:00 -040001:07falsefullCharley TichenorYou're using Facebook DPA Ads COMPLETELY WRONG!You're using Facebook DPA Ads COMPLETELY WRONG!Discover the untapped potential of Dynamic Product Ads (DPA)!

Learn how to use DPA not just to lower CPA, but also as a powerful market research tool to understand your customers better and optimize your product offerings.

This guide could revolutionize your Facebook advertising strategy!

► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink

- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll

- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup


► Work with me directly

- Disrupter Agency: https://bit.ly/DisrupterAgency

- Book a Consulting Call: https://bit.ly/DisrupterConsulting


► Newsletter & Merchandise

- Shape of Disrupt: https://bit.ly/DisrupterNewsletterSignUp

- Disrupter School Merch Store: bit.ly/DisrupterMerch


► Connect With Me On Other Platforms

- Twitter: https://twitter.com/CTtheDisrupter

- Instagram: Discover the untapped potential of Dynamic Product Ads (DPA)!

Learn how to use DPA not just to lower CPA, but also as a powerful market research tool to understand your customers better and optimize your product offerings.

This guide could revolutionize your Facebook advertising strategy!

► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink

- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll

- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup


► Work with me directly

- Disrupter Agency: https://bit.ly/DisrupterAgency

- Book a Consulting Call: https://bit.ly/DisrupterConsulting


► Newsletter & Merchandise

- Shape of Disrupt: https://bit.ly/DisrupterNewsletterSignUp

- Disrupter School Merch Store: bit.ly/DisrupterMerch


► Connect With Me On Other Platforms

- Twitter: https://twitter.com/CTtheDisrupter

- Instagram: https://instagram.com/CTtheDisrupter

- LinkedIn: https://www.linkedin.com/in/charleyti...

- Disrupter School YouTube:   

 / @disrupterschool  



]]>0babb68c-6df1-40fd-9d8e-e8b2c7f99612Tue, 03 Oct 2023 08:45:00 -040015:43falsefullCharley TichenorFacebook Ads Automation: Unlock Your Marketing Mastery with Scale and Optimization using A.I.Facebook Ads Automation: Unlock Your Marketing Mastery with Scale and Optimization using A.I.Stop Working SO HARD just to Make LESS MONEY!

Unlock the secret to turbocharging your ad campaigns!

Discover how automated rules and auto-optimizers can drive your success. Ready for a revolution? Dive in!


► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink

- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll

- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup


► Work with me directly

- Disrupter Agency: https://bit.ly/DisrupterAgency

- Book a Consulting Call: https://bit.ly/DisrupterConsulting


► Newsletter & Merchandise

- Shape of Disrupt: https://bit.ly/DisrupterNewsletterSignUp

- Disrupter School Merch Store: bit.ly/DisrupterMerch


► Connect With Me On Other Platforms

- Twitter: https://twitter.com/CTtheDisrupter

- Instagram: Stop Working SO HARD just to Make LESS MONEY!

Unlock the secret to turbocharging your ad campaigns!

Discover how automated rules and auto-optimizers can drive your success. Ready for a revolution? Dive in!


► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink

- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll

- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup


► Work with me directly

- Disrupter Agency: https://bit.ly/DisrupterAgency

- Book a Consulting Call: https://bit.ly/DisrupterConsulting


► Newsletter & Merchandise

- Shape of Disrupt: https://bit.ly/DisrupterNewsletterSignUp

- Disrupter School Merch Store: bit.ly/DisrupterMerch


► Connect With Me On Other Platforms

- Twitter: https://twitter.com/CTtheDisrupter

- Instagram: https://instagram.com/CTtheDisrupter

- LinkedIn: https://www.linkedin.com/in/charleyti...


]]>c1d393de-dfb6-442b-be46-3d548a7a7736Thu, 28 Sep 2023 06:45:00 -040017:55falsefullCharley TichenorFrom Zero to $100k/M: Master Broad Targeting for Your Niche Products with this Facebook Ads CourseFrom Zero to $100k/M: Master Broad Targeting for Your Niche Products with this Facebook Ads CourseAre you struggling to reach the right audience with your niche products? Look no further!

This will unveil the secret to massively boosting your sales and expanding your reach with the revolutionary power of broad targeting.

Buckle up for an exclusive technique that will transform your product marketing strategy.

Chapters:

00:00 Discover the Secret to $100k/M: Master Broad Targeting in Facebook Ads Course

01:31 Broad Targeting Secrets: Turn Your Niche Products into $100k/M

07:44 Unlocking Niche Product Success: Targeting Audiences & Optimal Spending

10:07 Overcoming Broad Targeting Obstacles: Scaling Niche Products to $100k/Made Easy!

14:16 Skyrocket Sales with Facebook Ads: Scaling Niche Products and DropShipping stores to $100k/M

► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink

- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll

- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup


► Work with me directly

- Disrupter Agency: https://bit.ly/DisrupterAgency

- Book a Consulting Call: https://bit.ly/DisrupterConsulting


► Newsletter & Merchandise

- Shape of Disrupt: Are you struggling to reach the right audience with your niche products? Look no further!

This will unveil the secret to massively boosting your sales and expanding your reach with the revolutionary power of broad targeting.

Buckle up for an exclusive technique that will transform your product marketing strategy.

Chapters:

00:00 Discover the Secret to $100k/M: Master Broad Targeting in Facebook Ads Course

01:31 Broad Targeting Secrets: Turn Your Niche Products into $100k/M

07:44 Unlocking Niche Product Success: Targeting Audiences & Optimal Spending

10:07 Overcoming Broad Targeting Obstacles: Scaling Niche Products to $100k/Made Easy!

14:16 Skyrocket Sales with Facebook Ads: Scaling Niche Products and DropShipping stores to $100k/M

► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink

- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll

- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup


► Work with me directly

- Disrupter Agency: https://bit.ly/DisrupterAgency

- Book a Consulting Call: https://bit.ly/DisrupterConsulting


► Newsletter & Merchandise

- Shape of Disrupt: https://bit.ly/DisrupterNewsletterSignUp

- Disrupter School Merch Store: bit.ly/DisrupterMerch


► Connect With Me On Other Platforms

- Twitter: https://twitter.com/CTtheDisrupter

- Instagram: https://instagram.com/CTtheDisrupter

- LinkedIn: https://www.linkedin.com/in/charleyti...


]]>b8b82255-d9ff-429a-bc37-a1e43ef7bd78Tue, 26 Sep 2023 07:45:00 -040020:14falsefullCharley TichenorMini Katana Million Dollar Facebook Ads: ChatGPT Plugins Secret Power for Ads That Convert and ScaleMini Katana Million Dollar Facebook Ads: ChatGPT Plugins Secret Power for Ads That Convert and ScaleBuckle up, folks, 'cause today we're diving deep into the art and science of using ChatGPT to take your Facebook ad game to the next level. And let me tell you, we're not just talking about any brand; we're talking about Mini Katana. If you haven't heard of this viral sensation, you've probably been living under a rock!

MiniKitana ChatGPT Conversation: https://chat.openai.com/share/936f270...


► CharleyBot, Newsletter and Merch

CharleyBot: https://CharleyBot.ai

The Newsletter: https://bit.ly/DisrupterNewsletterSignUp

Grab a F*ck ROAS T-Shirt: https://bit.ly/DisrupterMerch


► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink

- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll


► Work with me directly

- Disrupter Agency: https://bit.ly/DisrupterAgency

- Book a Consulting Call: Buckle up, folks, 'cause today we're diving deep into the art and science of using ChatGPT to take your Facebook ad game to the next level. And let me tell you, we're not just talking about any brand; we're talking about Mini Katana. If you haven't heard of this viral sensation, you've probably been living under a rock!

MiniKitana ChatGPT Conversation: https://chat.openai.com/share/936f270...


► CharleyBot, Newsletter and Merch

CharleyBot: https://CharleyBot.ai

The Newsletter: https://bit.ly/DisrupterNewsletterSignUp

Grab a F*ck ROAS T-Shirt: https://bit.ly/DisrupterMerch


► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink

- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll


► Work with me directly

- Disrupter Agency: https://bit.ly/DisrupterAgency

- Book a Consulting Call: https://bit.ly/DisrupterConsulting


► Connect With Me On Other Platforms

- Twitter: https://twitter.com/CTtheDisrupter

- Instagram: https://instagram.com/CTtheDisrupter

- LinkedIn: https://www.linkedin.com/in/charleyti...


]]>280da87e-0fd8-456f-b8a6-f10887ff929bThu, 21 Sep 2023 06:30:00 -040026:43falsefullCharley TichenorUnlocking Facebook Ad Success: The 3 Biggest Hacks RevealedUnlocking Facebook Ad Success: The 3 Biggest Hacks RevealedAre your Facebook ad strategies falling short?

You might be unknowingly sabotaging your own campaigns with common pitfalls like misusing cost caps, Advantage Plus, and ABO, or promoting multiple products.

In this, we'll debunk these mistakes and reveal how to effectively leverage Facebook's powerful advertising platform.

Ready to turn the tide and scale your business?

Stay tuned to unlock the secrets to Facebook advertising success.

► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink

- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll

- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup


► Work with me directly

- Disrupter Agency: https://bit.ly/DisrupterAgency

- Book a Consulting Call: https://bit.ly/DisrupterConsulting


► Newsletter & Merchandise

- Shape of Disrupt: https://bit.ly/DisrupterNewsletterSignUp

- Disrupter School Merch Store: bit.ly/DisrupterMerch


► Connect With Me On Other Platforms

- Twitter: Are your Facebook ad strategies falling short?

You might be unknowingly sabotaging your own campaigns with common pitfalls like misusing cost caps, Advantage Plus, and ABO, or promoting multiple products.

In this, we'll debunk these mistakes and reveal how to effectively leverage Facebook's powerful advertising platform.

Ready to turn the tide and scale your business?

Stay tuned to unlock the secrets to Facebook advertising success.

► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink

- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll

- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup


► Work with me directly

- Disrupter Agency: https://bit.ly/DisrupterAgency

- Book a Consulting Call: https://bit.ly/DisrupterConsulting


► Newsletter & Merchandise

- Shape of Disrupt: https://bit.ly/DisrupterNewsletterSignUp

- Disrupter School Merch Store: bit.ly/DisrupterMerch


► Connect With Me On Other Platforms

- Twitter: https://twitter.com/CTtheDisrupter

- Instagram: https://instagram.com/CTtheDisrupter

- LinkedIn: https://www.linkedin.com/in/charleyti...


]]>8be2b097-ca02-4660-95bc-a97733a86fa0Tue, 19 Sep 2023 16:00:00 -040021:38falsefullCharley TichenorFacebook Ads Made Easy: Learn how to Leverage AI and Boost Profits with my free Facebook Ads CourseFacebook Ads Made Easy: Learn how to Leverage AI and Boost Profits with my free Facebook Ads CourseStruggling with Facebook ads? Discover the power of one well-structured campaign. Simplify your strategy, leverage AI, and boost ROI now!

In the ever-changing world of digital advertising, many advertisers find themselves struggling with rising costs, quickly fatiguing ads, and an overall lack of confidence in their results. The complexity of managing multiple campaigns, products, and audiences can be overwhelming. The honest truth is, it's time to simplify your Facebook ad account strategy. Contrary to popular belief, you don't need all the bells and whistles. In fact, those who tell you otherwise are likely misinformed.



► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink

- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll

- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup


► Work with me directly

- Disrupter Agency: https://bit.ly/DisrupterAgency

- Book a Consulting Call: https://bit.ly/DisrupterConsulting


► Newsletter & Merchandise

- Shape of Disrupt: https://bit.ly/DisrupterNewsletterSignUp

- Disrupter School Merch Store: bit.ly/DisrupterMerch


► Connect With Me On Other Platforms

- Twitter: Struggling with Facebook ads? Discover the power of one well-structured campaign. Simplify your strategy, leverage AI, and boost ROI now!

In the ever-changing world of digital advertising, many advertisers find themselves struggling with rising costs, quickly fatiguing ads, and an overall lack of confidence in their results. The complexity of managing multiple campaigns, products, and audiences can be overwhelming. The honest truth is, it's time to simplify your Facebook ad account strategy. Contrary to popular belief, you don't need all the bells and whistles. In fact, those who tell you otherwise are likely misinformed.



► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink

- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll

- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup


► Work with me directly

- Disrupter Agency: https://bit.ly/DisrupterAgency

- Book a Consulting Call: https://bit.ly/DisrupterConsulting


► Newsletter & Merchandise

- Shape of Disrupt: https://bit.ly/DisrupterNewsletterSignUp

- Disrupter School Merch Store: bit.ly/DisrupterMerch


► Connect With Me On Other Platforms

- Twitter: https://twitter.com/CTtheDisrupter

- Instagram: https://instagram.com/CTtheDisrupter

- LinkedIn: https://www.linkedin.com/in/charleyti...


]]>23cc07a3-78c4-4450-bf2e-10bb7e855ca0Thu, 14 Sep 2023 09:00:00 -040017:40falsefullCharley TichenorBuilding a Million Dollar 3:2:2 Ad for Hexclad from Scratch Masterclass: Facebook Ads Course 2023Building a Million Dollar 3:2:2 Ad for Hexclad from Scratch Masterclass: Facebook Ads Course 2023Hey folks, it's your favorite professor Charley T here!

In this Facebook Ads masterclass, I'll be taking you through the A to Z of creating 3:2:2 ads and scaling a Facebook Ad account, starting from ground zero.


Tired of endless cycles of creative testing that drain time and resources?


Our groundbreaking approach leverages machine learning to optimize your campaigns, debunking myths like ad fatigue.

Say goodbye to outdated practices and embrace a smarter, more efficient advertising strategy.

The future is 3:2:2—don't get left behind!


This isn't just a quick guide - it's an in-depth tutorial where we'll explore how to run Facebook ads effectively, with special emphasis on strategies that will make you a pro.

This video is part of my larger Facebook Ads course, and it's designed to get you the results you've been seeking.


► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink

- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll


► Work with me directly

- Disrupter Agency: https://bit.ly/DisrupterAgency

- Book a Consulting Call: https://bit.ly/DisrupterConsulting


► Newsletter & Merchandise

- Shape of Disrupt: https://bit.ly/DisrupterNewsletterSignUp

- Disrupter School Merch Store: bit.ly/DisrupterMerch


► Connect With Me On Other Platforms

- Twitter: https://twitter.com/CTtheDisrupter

- Instagram: Hey folks, it's your favorite professor Charley T here!

In this Facebook Ads masterclass, I'll be taking you through the A to Z of creating 3:2:2 ads and scaling a Facebook Ad account, starting from ground zero.


Tired of endless cycles of creative testing that drain time and resources?


Our groundbreaking approach leverages machine learning to optimize your campaigns, debunking myths like ad fatigue.

Say goodbye to outdated practices and embrace a smarter, more efficient advertising strategy.

The future is 3:2:2—don't get left behind!


This isn't just a quick guide - it's an in-depth tutorial where we'll explore how to run Facebook ads effectively, with special emphasis on strategies that will make you a pro.

This video is part of my larger Facebook Ads course, and it's designed to get you the results you've been seeking.


► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink

- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll


► Work with me directly

- Disrupter Agency: https://bit.ly/DisrupterAgency

- Book a Consulting Call: https://bit.ly/DisrupterConsulting


► Newsletter & Merchandise

- Shape of Disrupt: https://bit.ly/DisrupterNewsletterSignUp

- Disrupter School Merch Store: bit.ly/DisrupterMerch


► Connect With Me On Other Platforms

- Twitter: https://twitter.com/CTtheDisrupter

- Instagram: https://instagram.com/CTtheDisrupter

- LinkedIn: https://www.linkedin.com/in/charleyti...

]]>f4f03296-f05e-443f-9a19-64951757300dTue, 12 Sep 2023 09:45:00 -040027:10falsefullCharley TichenorRevolutionize Your Facebook Ads Game with These Game-Changing Strategies using Automation and A.I.Revolutionize Your Facebook Ads Game with These Game-Changing Strategies using Automation and A.I.🚀 Ready to Revolutionize Your Facebook Ads Game? 🚀

Imagine NEVER having to manually optimize campaigns or adjust budgets EVER AGAIN!

That's right—say goodbye to the tedious hours spent tweaking settings and second-guessing your strategies. I've cracked the code to put your media buying on AUTOPILOT, and I'm spilling all the secrets! From the "Auto Optimizer Rule" that acts like your personal ad assistant to the "Performance Gate Scaling Rule" that's like a financial advisor for your ad spend, you're about to experience freedom like never before.

Unlock exponential growth and skyrocket your ROI without lifting a finger.

Are you ready to set it and forget it? 🌟


► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink

- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll


► Work with me directly

- Disrupter Agency: https://bit.ly/DisrupterAgency

- Book a Consulting Call: https://bit.ly/DisrupterConsulting


► Newsletter & Merchandise

- Shape of Disrupt: https://bit.ly/DisrupterNewsletterSignUp

- Disrupter School Merch Store: bit.ly/DisrupterMerch


► Connect With Me On Other Platforms

- Twitter: https://twitter.com/CTtheDisrupter

- Instagram: 🚀 Ready to Revolutionize Your Facebook Ads Game? 🚀

Imagine NEVER having to manually optimize campaigns or adjust budgets EVER AGAIN!

That's right—say goodbye to the tedious hours spent tweaking settings and second-guessing your strategies. I've cracked the code to put your media buying on AUTOPILOT, and I'm spilling all the secrets! From the "Auto Optimizer Rule" that acts like your personal ad assistant to the "Performance Gate Scaling Rule" that's like a financial advisor for your ad spend, you're about to experience freedom like never before.

Unlock exponential growth and skyrocket your ROI without lifting a finger.

Are you ready to set it and forget it? 🌟


► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink

- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll


► Work with me directly

- Disrupter Agency: https://bit.ly/DisrupterAgency

- Book a Consulting Call: https://bit.ly/DisrupterConsulting


► Newsletter & Merchandise

- Shape of Disrupt: https://bit.ly/DisrupterNewsletterSignUp

- Disrupter School Merch Store: bit.ly/DisrupterMerch


► Connect With Me On Other Platforms

- Twitter: https://twitter.com/CTtheDisrupter

- Instagram: https://instagram.com/CTtheDisrupter

- LinkedIn: https://www.linkedin.com/in/charleyti...


]]>bb95ca65-eb08-4da1-8698-be0be2cd949fThu, 07 Sep 2023 07:30:00 -040030:54falsefullCharley TichenorBoost Your Shopify Store Revenue by 250% Overnight with Retention.comBoost Your Shopify Store Revenue by 250% Overnight with Retention.comJoin Adam and I as we delve deep into the intricacies of modern marketing techniques and how to effectively avoid the dread of class action lawsuits that arise from pixel retargeting.

Tune in to hear Adam and I unravel the legalities surrounding email marketing, the prevalent misuse of technology, and the immense benefits of a funnel strategy in your marketing campaigns.


Join Today at Retention.com


► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink

- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll

- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup


► Work with me directly

- Book a Consulting Call: https://bit.ly/DisrupterConsulting


► Newsletter & Merchandise

- Shape of Disrupt: https://bit.ly/DisrupterNewsletterSignUp

- Disrupter School Merch Store: bit.ly/DisrupterMerch


► Connect With Me On Other Platforms

- Twitter: https://twitter.com/CTtheDisrupter

- Instagram: https://instagram.com/CTtheDisrupter

]]>Join Adam and I as we delve deep into the intricacies of modern marketing techniques and how to effectively avoid the dread of class action lawsuits that arise from pixel retargeting.

Tune in to hear Adam and I unravel the legalities surrounding email marketing, the prevalent misuse of technology, and the immense benefits of a funnel strategy in your marketing campaigns.


Join Today at Retention.com


► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink

- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll

- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup


► Work with me directly

- Book a Consulting Call: https://bit.ly/DisrupterConsulting


► Newsletter & Merchandise

- Shape of Disrupt: https://bit.ly/DisrupterNewsletterSignUp

- Disrupter School Merch Store: bit.ly/DisrupterMerch


► Connect With Me On Other Platforms

- Twitter: https://twitter.com/CTtheDisrupter

- Instagram: https://instagram.com/CTtheDisrupter

]]>f2f7a506-81cf-418d-b270-3207f90a7baeTue, 05 Sep 2023 13:15:00 -040050:30falsefullCharley TichenorEmpowering Agency and Client Growth: Jordan Summers on the Facebook Ads MBA Program and GrowthHitEmpowering Agency and Client Growth: Jordan Summers on the Facebook Ads MBA Program and GrowthHitIn her interview, Jordan Summers shares her transformative experience with the Facebook Ads MBA program and her role as the Director of Growth at GrowthHit. Before joining the program, she admits to not having the language beyond what Facebook provides. However, the program has empowered her with information and in-depth understanding of the fundamentals, which has made a significant difference in her career.

► GrowthHit Links

https://growthhit.com/

https://growthhit.com/resources/start...

https://twitter.com/jordanXsummers


► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink

- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll

- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup


► Work with me directly

- Disrupter Agency: https://bit.ly/DisrupterAgency

- Book a Consulting Call: In her interview, Jordan Summers shares her transformative experience with the Facebook Ads MBA program and her role as the Director of Growth at GrowthHit. Before joining the program, she admits to not having the language beyond what Facebook provides. However, the program has empowered her with information and in-depth understanding of the fundamentals, which has made a significant difference in her career.

► GrowthHit Links

https://growthhit.com/

https://growthhit.com/resources/start...

https://twitter.com/jordanXsummers


► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink

- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll

- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup


► Work with me directly

- Disrupter Agency: https://bit.ly/DisrupterAgency

- Book a Consulting Call: https://bit.ly/DisrupterConsulting


]]>2078fee1-c2ba-4318-9a9d-44df464b45edThu, 31 Aug 2023 07:45:00 -040050:38falsefullCharley TichenorStruggling Marketer to Facebook Ads Pro: Shayan's Transformational JourneyStruggling Marketer to Facebook Ads Pro: Shayan's Transformational JourneyShayan, a participant in the Facebook Ads MBA program, embarked on a transformative journey that reshaped his approach to digital marketing. Initially, he was struggling with the complexities of Facebook advertising, feeling overwhelmed by the myriad of options and strategies. His campaigns were not yielding the desired results, and he was unsure how to optimize them for better performance.

The Facebook Ads MBA program offered a lifeline. It provided a structured, comprehensive curriculum that demystified Facebook advertising. Shayan learned about the nuances of ad targeting, the importance of compelling ad copy, and the art of crafting a persuasive call-to-action. He was introduced to advanced strategies like lookalike audiences and retargeting, which opened up new avenues for reaching potential customers.


The program also emphasized the importance of data analysis. Shayan learned how to interpret Facebook's ad metrics, understand the performance of his campaigns, and make data-driven decisions. He discovered the power of A/B testing and how slight variations in ad elements could significantly impact campaign outcomes. This analytical approach was a game-changer for Shayan, enabling him to optimize his campaigns effectively and achieve better results.


One of the key aspects of the program that Shayan appreciated was the hands-on approach. The program encouraged participants to apply what they learned in real-world scenarios, fostering a deeper understanding of the concepts. Shayan was able to experiment with different strategies, learn from his mistakes, and refine his approach based on the feedback he received.


The program also fostered a sense of community among the participants. Shayan found himself part of a network of like-minded individuals, all striving to master Facebook advertising. This community provided a platform for sharing experiences, discussing challenges, and learning from each other. The collective wisdom of this community was an invaluable resource for Shayan, providing insights and perspectives that enriched his learning experience.


The Facebook Ads MBA program was more than just a course for Shayan; it was a transformative experience that equipped him with the skills and confidence to navigate the complex landscape of Facebook advertising. He emerged from the program with a newfound understanding of how to leverage Facebook's advertising platform to drive business growth. His campaigns became more effective, yielding better results and delivering a higher return on investment.


Shayan's story is a testament to the value of the Facebook Ads MBA program. It demonstrates how the right education and support can empower individuals to overcome their challenges and achieve their goals. Whether you're a novice struggling to understand Facebook advertising or a seasoned marketer looking to hone your skills, the Facebook Ads MBA program offers a comprehensive, hands-on learning experience that can help you succeed in the dynamic world of digital marketing.



]]>Shayan, a participant in the Facebook Ads MBA program, embarked on a transformative journey that reshaped his approach to digital marketing. Initially, he was struggling with the complexities of Facebook advertising, feeling overwhelmed by the myriad of options and strategies. His campaigns were not yielding the desired results, and he was unsure how to optimize them for better performance.

The Facebook Ads MBA program offered a lifeline. It provided a structured, comprehensive curriculum that demystified Facebook advertising. Shayan learned about the nuances of ad targeting, the importance of compelling ad copy, and the art of crafting a persuasive call-to-action. He was introduced to advanced strategies like lookalike audiences and retargeting, which opened up new avenues for reaching potential customers.


The program also emphasized the importance of data analysis. Shayan learned how to interpret Facebook's ad metrics, understand the performance of his campaigns, and make data-driven decisions. He discovered the power of A/B testing and how slight variations in ad elements could significantly impact campaign outcomes. This analytical approach was a game-changer for Shayan, enabling him to optimize his campaigns effectively and achieve better results.


One of the key aspects of the program that Shayan appreciated was the hands-on approach. The program encouraged participants to apply what they learned in real-world scenarios, fostering a deeper understanding of the concepts. Shayan was able to experiment with different strategies, learn from his mistakes, and refine his approach based on the feedback he received.


The program also fostered a sense of community among the participants. Shayan found himself part of a network of like-minded individuals, all striving to master Facebook advertising. This community provided a platform for sharing experiences, discussing challenges, and learning from each other. The collective wisdom of this community was an invaluable resource for Shayan, providing insights and perspectives that enriched his learning experience.


The Facebook Ads MBA program was more than just a course for Shayan; it was a transformative experience that equipped him with the skills and confidence to navigate the complex landscape of Facebook advertising. He emerged from the program with a newfound understanding of how to leverage Facebook's advertising platform to drive business growth. His campaigns became more effective, yielding better results and delivering a higher return on investment.


Shayan's story is a testament to the value of the Facebook Ads MBA program. It demonstrates how the right education and support can empower individuals to overcome their challenges and achieve their goals. Whether you're a novice struggling to understand Facebook advertising or a seasoned marketer looking to hone your skills, the Facebook Ads MBA program offers a comprehensive, hands-on learning experience that can help you succeed in the dynamic world of digital marketing.



]]>e69771d3-bdaa-4ad7-b2e3-d1029da018d1Tue, 29 Aug 2023 08:30:00 -040043:45falsefullCharley TichenorFrom Startup to Success: Building a $1 Million Brand in 12 Months with Facebook AdsFrom Startup to Success: Building a $1 Million Brand in 12 Months with Facebook AdsIn a span of just 12 months, my business experienced an exponential growth from a modest $50K per month to an astounding $1 Million per week. This remarkable escalation was not a result of sheer luck or coincidence, but a meticulously planned and executed strategy focusing on three pivotal factors. Let's delve into the secrets of leveraging Facebook ads to scale your business.


]]>In a span of just 12 months, my business experienced an exponential growth from a modest $50K per month to an astounding $1 Million per week. This remarkable escalation was not a result of sheer luck or coincidence, but a meticulously planned and executed strategy focusing on three pivotal factors. Let's delve into the secrets of leveraging Facebook ads to scale your business.


]]>02f9a21a-fbda-462e-a22e-80e5be5f27e4Thu, 24 Aug 2023 12:48:00 -040001:07:08falsefullCharley TichenorHow to Build a Campaign to Promote Alex Hormozi's $100M Leads with AI & ChatGPT: Facebook Ads CourseHow to Build a Campaign to Promote Alex Hormozi's $100M Leads with AI & ChatGPT: Facebook Ads CourseDive into the intricacies of a groundbreaking strategy to drive leads for Alex Hormozi's anticipated book launch. Discover the power of dynamic creatives, the 3:2:2 method, and the magic of automated rules. Learn how to set up a Facebook campaign from scratch, that not only identifies Engaged Leads but also scales automatically. All this, with the ease of a few clicks, ensures efficiency and scalability. Ready to revolutionize your marketing approach? Let's get started!

The ChatGPT Conversation from the Video:

https://chat.openai.com/share/16fecf0e-fa01-4dda-bc69-7df21eb17289


► Education Resources

- The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink

- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll

- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup


► Work with me directly

- Disrupter Agency: https://bit.ly/DisrupterAgency

- Book a Consulting Call: https://bit.ly/DisrupterConsulting


► Newsletter & Merchandise

- Shape of Disrupt: https://bit.ly/DisrupterNewsletterSignUp

- Disrupter School Merch Store: bit.ly/DisrupterMerch


► Connect With Me On Other Platforms

- Twitter: https://twitter.com/CTtheDisrupter

- Instagram: https://instagram.com/CTtheDisrupter

- LinkedIn: https://www.linkedin.com/in/charleyti...



]]>Dive into the intricacies of a groundbreaking strategy to drive leads for Alex Hormozi's anticipated book launch. Discover the power of dynamic creatives, the 3:2:2 method, and the magic of automated rules. Learn how to set up a Facebook campaign from scratch, that not only identifies Engaged Leads but also scales automatically. All this, with the ease of a few clicks, ensures efficiency and scalability. Ready to revolutionize your marketing approach? Let's get started!

The ChatGPT Conversation from the Video:

https://chat.openai.com/share/16fecf0e-fa01-4dda-bc69-7df21eb17289


► Education Resources

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- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup


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]]>ce09ba4f-8a5b-4900-ae82-720f19652531Tue, 22 Aug 2023 10:56:00 -040037:21falsefullCharley TichenorRevolutionary Approach for Facebook Advertisers, Effortlessly Scale Search: Google Ads CourseRevolutionary Approach for Facebook Advertisers, Effortlessly Scale Search: Google Ads CourseDiscover how Facebook advertisers can effortlessly build and scale Google Ads campaigns using a revolutionary approach.

Learn the importance of starting with manual CPC, differentiating your offer from Amazon, and focusing on quality score. With a data-driven approach and an experimental mindset, you can drive profitable campaigns and outperform your competitors. Get insights on avoiding common pitfalls and understanding the principles behind successful Google Ads campaigns

]]>Discover how Facebook advertisers can effortlessly build and scale Google Ads campaigns using a revolutionary approach.

Learn the importance of starting with manual CPC, differentiating your offer from Amazon, and focusing on quality score. With a data-driven approach and an experimental mindset, you can drive profitable campaigns and outperform your competitors. Get insights on avoiding common pitfalls and understanding the principles behind successful Google Ads campaigns

]]>fcb5bf0d-c1f8-4fc7-997d-08439ff87bf5Fri, 18 Aug 2023 11:00:00 -040048:20falsefullCharley TichenorStartup Success Blueprint: Navigating the World of Marketing and FundraisingStartup Success Blueprint: Navigating the World of Marketing and FundraisingIn this video, I'll cover the secrets to raising money for your startup, marketing it to the world, and making sure you don't end up going underwater. Everybody wants to run a successful startup, but nobody gives away the blueprint. That's exactly what I did in this video, make sure to watch til the end to see how.
Chapters: 00:00 7-Step Startup Success Blueprint to Navigate the World of Marketing and Fundraising 01:21 Maximizing product-market-fit understanding your customers and market 03:24 Brand Storytelling 06:33 The Tesla Playbook 10:15 Optimizing Your Website 11:52 Creating Tier 2 Products 15:09 Social Proof 16:40 Understanding Analytics

]]>In this video, I'll cover the secrets to raising money for your startup, marketing it to the world, and making sure you don't end up going underwater. Everybody wants to run a successful startup, but nobody gives away the blueprint. That's exactly what I did in this video, make sure to watch til the end to see how.
Chapters: 00:00 7-Step Startup Success Blueprint to Navigate the World of Marketing and Fundraising 01:21 Maximizing product-market-fit understanding your customers and market 03:24 Brand Storytelling 06:33 The Tesla Playbook 10:15 Optimizing Your Website 11:52 Creating Tier 2 Products 15:09 Social Proof 16:40 Understanding Analytics

]]>f3c014d7-d4c1-4099-bb34-ee2a00bd37beWed, 12 Jul 2023 15:19:26 -040020:55falsefull<p>In this video, I&#39;ll cover the secrets to raising money for your startup, marketing it to the world, and making sure you don&#39;t end up going underwater. Everybody wants to run a successful startup, but nobody gives away the blueprint. That&#39;s exactly what I did in this video, make sure to watch til the end to see how. <br>Chapters: 00:00 7-Step Startup Success Blueprint to Navigate the World of Marketing and Fundraising 01:21 Maximizing product-market-fit understanding your customers and market 03:24 Brand Storytelling 06:33 The Tesla Playbook 10:15 Optimizing Your Website 11:52 Creating Tier 2 Products 15:09 Social Proof 16:40 Understanding Analytics</p> Charley TichenorDisruptive Innovation Explained: The 6 Pillars (the Playbook of your unfair advantage)Disruptive Innovation Explained: The 6 Pillars (the Playbook of your unfair advantage)These are the 6 Pillars that separate those who "follow the rules and play the part of the victim", from those who change the world. This video will show you what they are and how to use them to change your mindset, your life & the world.
Chapters: 00:00 Demystifying Disruptive Innovation: The Ultimate Playbook for Success 01:12 How to be Comfortable being Uncomfortable 03:00 The Value of Curiosity 06:26 Risk Management 09:17 Think Big 13:10 Cultivating Resilience 17:12 Create Value 20:45 The Facebook Ads MBA Program

]]>These are the 6 Pillars that separate those who "follow the rules and play the part of the victim", from those who change the world. This video will show you what they are and how to use them to change your mindset, your life & the world.
Chapters: 00:00 Demystifying Disruptive Innovation: The Ultimate Playbook for Success 01:12 How to be Comfortable being Uncomfortable 03:00 The Value of Curiosity 06:26 Risk Management 09:17 Think Big 13:10 Cultivating Resilience 17:12 Create Value 20:45 The Facebook Ads MBA Program

]]>e20ffae9-20b8-455f-ab28-72153cdfb69dMon, 10 Jul 2023 15:16:17 -040022:05falsefull<p>These are the 6 Pillars that separate those who &quot;follow the rules and play the part of the victim&quot;, from those who change the world. This video will show you what they are and how to use them to change your mindset, your life &amp; the world. <br>Chapters: 00:00 Demystifying Disruptive Innovation: The Ultimate Playbook for Success 01:12 How to be Comfortable being Uncomfortable 03:00 The Value of Curiosity 06:26 Risk Management 09:17 Think Big 13:10 Cultivating Resilience 17:12 Create Value 20:45 The Facebook Ads MBA Program</p> Charley TichenorThe MOST Important Metrics for Facebook Ads: the 4PI AnalysisThe MOST Important Metrics for Facebook Ads: the 4PI AnalysisForget ROAS, CPC, CTR, Hook Rate and all those other useless data points! I'll show you my ad account & go step by step to help you scale Facebook to the moon. Let's do a live 4PI Analysis with the only 4 metrics you need., and it will tell you everything you need to plan Creative Strategy, Funnel Hacking & more! ​​​​​​​In this video, I'll be diving deep into a live Facebook ads campaign, and I'll explain the 4 MOST important metrics.


Chapters: 00:00 How to Scale Facebook Ads 01:25 Facebook Ads Scaling 04:20 4PI Report: Step 1 - CPM & Frequency 08:31 4PI Report: Step 2 - Spend & CPA 13:29 Facebook Ads Explained

]]>Forget ROAS, CPC, CTR, Hook Rate and all those other useless data points! I'll show you my ad account & go step by step to help you scale Facebook to the moon. Let's do a live 4PI Analysis with the only 4 metrics you need., and it will tell you everything you need to plan Creative Strategy, Funnel Hacking & more! ​​​​​​​In this video, I'll be diving deep into a live Facebook ads campaign, and I'll explain the 4 MOST important metrics.


Chapters: 00:00 How to Scale Facebook Ads 01:25 Facebook Ads Scaling 04:20 4PI Report: Step 1 - CPM & Frequency 08:31 4PI Report: Step 2 - Spend & CPA 13:29 Facebook Ads Explained

]]>e310b7f5-c95d-417d-95f5-695ea8544298Fri, 07 Jul 2023 15:12:41 -040026:23falsefull<p>Forget ROAS, CPC, CTR, Hook Rate and all those other useless data points! I&#39;ll show you my ad account &amp; go step by step to help you scale Facebook to the moon. Let&#39;s do a live 4PI Analysis with the only 4 metrics you need., and it will tell you everything you need to plan Creative Strategy, Funnel Hacking &amp; more! ​​​​​​​In this video, I&#39;ll be diving deep into a live Facebook ads campaign, and I&#39;ll explain the 4 MOST important metrics.</p> <p><br></p> <p>Chapters: <a href="https://www.youtube.com/watch?v=Y5Mj-94RalM&list=PLf1OHBjQ40K7IQZiHSf0_nyKIlFDoCVx5&index=1&t=0s" rel="nofollow">00:00</a> How to Scale Facebook Ads <a href="https://www.youtube.com/watch?v=Y5Mj-94RalM&list=PLf1OHBjQ40K7IQZiHSf0_nyKIlFDoCVx5&index=1&t=85s" rel="nofollow">01:25</a> Facebook Ads Scaling <a href="https://www.youtube.com/watch?v=Y5Mj-94RalM&list=PLf1OHBjQ40K7IQZiHSf0_nyKIlFDoCVx5&index=1&t=260s" rel="nofollow">04:20</a> 4PI Report: Step 1 - CPM &amp; Frequency <a href="https://www.youtube.com/watch?v=Y5Mj-94RalM&list=PLf1OHBjQ40K7IQZiHSf0_nyKIlFDoCVx5&index=1&t=511s" rel="nofollow">08:31</a> 4PI Report: Step 2 - Spend &amp; CPA <a href="https://www.youtube.com/watch?v=Y5Mj-94RalM&list=PLf1OHBjQ40K7IQZiHSf0_nyKIlFDoCVx5&index=1&t=809s" rel="nofollow">13:29</a> Facebook Ads Explained</p> Charley TichenorFacebook AdsFacebook AdsNavigating the e-commerce world? Don't fret! With insights gleaned from a decade of Facebook ads experience, I'm here to guide you. Let's build a solid foundation for success together, saving time, boosting profits, and creating opportunities for all. This isn't a get-rich-quick scheme, it's about learning to wield tools skillfully for a better life. Ready to define success for your business? Let's dive in!
Chapters: 00:00 How to run Facebook Ads 01:34 How to Make Money Online 07:59 Customer Journey 10:37 Facebook Ads Targeting

]]>Navigating the e-commerce world? Don't fret! With insights gleaned from a decade of Facebook ads experience, I'm here to guide you. Let's build a solid foundation for success together, saving time, boosting profits, and creating opportunities for all. This isn't a get-rich-quick scheme, it's about learning to wield tools skillfully for a better life. Ready to define success for your business? Let's dive in!
Chapters: 00:00 How to run Facebook Ads 01:34 How to Make Money Online 07:59 Customer Journey 10:37 Facebook Ads Targeting

]]>786f8ab6-ca66-4edf-9629-9b82a4a4d0c2Wed, 05 Jul 2023 15:09:24 -040016:36falsefull<p>Navigating the e-commerce world? Don&#39;t fret! With insights gleaned from a decade of Facebook ads experience, I&#39;m here to guide you. Let&#39;s build a solid foundation for success together, saving time, boosting profits, and creating opportunities for all. This isn&#39;t a get-rich-quick scheme, it&#39;s about learning to wield tools skillfully for a better life. Ready to define success for your business? Let&#39;s dive in! <br>Chapters: <a href="https://www.youtube.com/watch?v=MSCgPlv1QMk&list=PLf1OHBjQ40K7IQZiHSf0_nyKIlFDoCVx5&index=2&t=0s" rel="nofollow">00:00</a> How to run Facebook Ads <a href="https://www.youtube.com/watch?v=MSCgPlv1QMk&list=PLf1OHBjQ40K7IQZiHSf0_nyKIlFDoCVx5&index=2&t=94s" rel="nofollow">01:34</a> How to Make Money Online <a href="https://www.youtube.com/watch?v=MSCgPlv1QMk&list=PLf1OHBjQ40K7IQZiHSf0_nyKIlFDoCVx5&index=2&t=479s" rel="nofollow">07:59</a> Customer Journey <a href="https://www.youtube.com/watch?v=MSCgPlv1QMk&list=PLf1OHBjQ40K7IQZiHSf0_nyKIlFDoCVx5&index=2&t=637s" rel="nofollow">10:37</a> Facebook Ads Targeting</p> Charley Tichenor7 Ways to Make Your 1st $100,000 Online7 Ways to Make Your 1st $100,000 OnlineThese are my top 7 business skills that you can start focusing on today, from the comfort of your home.
Chapters: 00:00 Make Money Online 02:05 Email Marketing 04:03 Google Ads 05:59 Facebook Ads 09:37 Economics 12:11 Story Telling 15:09 Operations Management 17:22 Consumer Psychology

]]>These are my top 7 business skills that you can start focusing on today, from the comfort of your home.
Chapters: 00:00 Make Money Online 02:05 Email Marketing 04:03 Google Ads 05:59 Facebook Ads 09:37 Economics 12:11 Story Telling 15:09 Operations Management 17:22 Consumer Psychology

]]>7dc6dc7b-2bdc-4f6d-883e-8c2bc94fc421Mon, 03 Jul 2023 16:00:00 -040020:08falsefull<p>These are my top 7 business skills that you can start focusing on today, from the comfort of your home. <br>Chapters: <a href="https://www.youtube.com/watch?v=kyh_C30UMq8&list=PLf1OHBjQ40K7IQZiHSf0_nyKIlFDoCVx5&index=3&t=0s" rel="nofollow">00:00</a> Make Money Online <a href="https://www.youtube.com/watch?v=kyh_C30UMq8&list=PLf1OHBjQ40K7IQZiHSf0_nyKIlFDoCVx5&index=3&t=125s" rel="nofollow">02:05</a> Email Marketing <a href="https://www.youtube.com/watch?v=kyh_C30UMq8&list=PLf1OHBjQ40K7IQZiHSf0_nyKIlFDoCVx5&index=3&t=243s" rel="nofollow">04:03</a> Google Ads <a href="https://www.youtube.com/watch?v=kyh_C30UMq8&list=PLf1OHBjQ40K7IQZiHSf0_nyKIlFDoCVx5&index=3&t=359s" rel="nofollow">05:59</a> Facebook Ads <a href="https://www.youtube.com/watch?v=kyh_C30UMq8&list=PLf1OHBjQ40K7IQZiHSf0_nyKIlFDoCVx5&index=3&t=577s" rel="nofollow">09:37</a> Economics <a href="https://www.youtube.com/watch?v=kyh_C30UMq8&list=PLf1OHBjQ40K7IQZiHSf0_nyKIlFDoCVx5&index=3&t=731s" rel="nofollow">12:11</a> Story Telling <a href="https://www.youtube.com/watch?v=kyh_C30UMq8&list=PLf1OHBjQ40K7IQZiHSf0_nyKIlFDoCVx5&index=3&t=909s" rel="nofollow">15:09</a> Operations Management <a href="https://www.youtube.com/watch?v=kyh_C30UMq8&list=PLf1OHBjQ40K7IQZiHSf0_nyKIlFDoCVx5&index=3&t=1042s" rel="nofollow">17:22</a> Consumer Psychology</p> Charley TichenorHow to Scale a DTC Ecommerce BusinessHow to Scale a DTC Ecommerce BusinessScaling a DTC Ecommerce business doesn't have to be difficult. In this video, I detailed multiple strategies that I've used to generate over a BILLION $ in revenue across multiple brands.
Chapters: 00:00 Scaling Success: Unlocking the Potential of DTC Strategies 00:42 Accelerate Your Business: Unleash the Power of DTC Scaling 07:39 From Villagers to Kings: Seizing the DTC Opportunity in a Recession

]]>Scaling a DTC Ecommerce business doesn't have to be difficult. In this video, I detailed multiple strategies that I've used to generate over a BILLION $ in revenue across multiple brands.
Chapters: 00:00 Scaling Success: Unlocking the Potential of DTC Strategies 00:42 Accelerate Your Business: Unleash the Power of DTC Scaling 07:39 From Villagers to Kings: Seizing the DTC Opportunity in a Recession

]]>91476493-220c-44d5-898e-491870cbc527Fri, 30 Jun 2023 15:54:49 -040011:56falsefull<p>Scaling a DTC Ecommerce business doesn&#39;t have to be difficult. In this video, I detailed multiple strategies that I&#39;ve used to generate over a BILLION $ in revenue across multiple brands. <br>Chapters: <a href="https://www.youtube.com/watch?v=lfNBxlVFutk&list=PLf1OHBjQ40K7IQZiHSf0_nyKIlFDoCVx5&index=4&t=0s" rel="nofollow">00:00</a> Scaling Success: Unlocking the Potential of DTC Strategies <a href="https://www.youtube.com/watch?v=lfNBxlVFutk&list=PLf1OHBjQ40K7IQZiHSf0_nyKIlFDoCVx5&index=4&t=42s" rel="nofollow">00:42</a> Accelerate Your Business: Unleash the Power of DTC Scaling <a href="https://www.youtube.com/watch?v=lfNBxlVFutk&list=PLf1OHBjQ40K7IQZiHSf0_nyKIlFDoCVx5&index=4&t=459s" rel="nofollow">07:39</a> From Villagers to Kings: Seizing the DTC Opportunity in a Recession</p> Charley TichenorYour Advantage Shopping Campaigns are COMPLETELY wrong!Your Advantage Shopping Campaigns are COMPLETELY wrong!Advantage Plus is getting a lot of talk nowadays - but is it really something that you should mess around with? In this video, I detail the pros and cons, and under which circumstances you should consider using it. Chapters 00:00 How to use Advantage Plus campaigns to scale your business 00:15 Maximizing Facebook Ads with Advantage Plus: How to Make It Work for You 05:35 The ultimate guide to Facebook Advantage Plus campaigns

]]>Advantage Plus is getting a lot of talk nowadays - but is it really something that you should mess around with? In this video, I detail the pros and cons, and under which circumstances you should consider using it. Chapters 00:00 How to use Advantage Plus campaigns to scale your business 00:15 Maximizing Facebook Ads with Advantage Plus: How to Make It Work for You 05:35 The ultimate guide to Facebook Advantage Plus campaigns

]]>8f6aa481-3808-4f7e-84d0-4fdd857ccadfWed, 28 Jun 2023 15:52:46 -040013:43falsefull<p>Advantage Plus is getting a lot of talk nowadays - but is it really something that you should mess around with? In this video, I detail the pros and cons, and under which circumstances you should consider using it. Chapters <a href="https://www.youtube.com/watch?v=xaTNncfkYfk&list=PLf1OHBjQ40K7IQZiHSf0_nyKIlFDoCVx5&index=5&t=0s" rel="nofollow">00:00</a> How to use Advantage Plus campaigns to scale your business <a href="https://www.youtube.com/watch?v=xaTNncfkYfk&list=PLf1OHBjQ40K7IQZiHSf0_nyKIlFDoCVx5&index=5&t=15s" rel="nofollow">00:15</a> Maximizing Facebook Ads with Advantage Plus: How to Make It Work for You <a href="https://www.youtube.com/watch?v=xaTNncfkYfk&list=PLf1OHBjQ40K7IQZiHSf0_nyKIlFDoCVx5&index=5&t=335s" rel="nofollow">05:35</a> The ultimate guide to Facebook Advantage Plus campaigns<br></p> Charley TichenorThe SECRET to High-Performing Lead-Gen AdsThe SECRET to High-Performing Lead-Gen AdsIn 2023, Facebook lead generation ads also known as leadgen ads) remain a vital tool for businesses looking to acquire leads and fill up the pipeline. To make the most of this powerful advertising platform, it's essential to understand Facebook ads' targeting and strategies. (Hint: that's exactly what I cover in this video)

]]>In 2023, Facebook lead generation ads also known as leadgen ads) remain a vital tool for businesses looking to acquire leads and fill up the pipeline. To make the most of this powerful advertising platform, it's essential to understand Facebook ads' targeting and strategies. (Hint: that's exactly what I cover in this video)

]]>17dbd01a-9f3a-487a-b294-7d5760731edbMon, 26 Jun 2023 16:00:00 -040009:49falsefull<p>In 2023, Facebook lead generation ads also known as leadgen ads) remain a vital tool for businesses looking to acquire leads and fill up the pipeline. To make the most of this powerful advertising platform, it&#39;s essential to understand Facebook ads&#39; targeting and strategies. (Hint: that&#39;s exactly what I cover in this video) <br></p> Charley TichenorYou’re Creative Testing COMPLETELY WrongYou’re Creative Testing COMPLETELY WrongAre you running separate testing and scaling campaigns and struggling to scale your Facebook ad account? After generating over a BILLION dollars in revenue through Facebook ads, I cracked the code when it comes to creative testing. In this video, I’ll show you how to ACTUALLY test properly.
Chapters: 0:00 The Secret to Successful Creative Testing Revealed 01:04 The Key to Advertising Success: The Relationship Between Testing and Scaling 06:48 How to Stay Ahead of the Game with Effective Facebook Ad Testing and Scaling Strategies

]]>Are you running separate testing and scaling campaigns and struggling to scale your Facebook ad account? After generating over a BILLION dollars in revenue through Facebook ads, I cracked the code when it comes to creative testing. In this video, I’ll show you how to ACTUALLY test properly.
Chapters: 0:00 The Secret to Successful Creative Testing Revealed 01:04 The Key to Advertising Success: The Relationship Between Testing and Scaling 06:48 How to Stay Ahead of the Game with Effective Facebook Ad Testing and Scaling Strategies

]]>6b5aafbb-094d-4981-9506-12dadc26bb06Fri, 23 Jun 2023 15:50:53 -040015:47falsefull<p>Are you running separate testing and scaling campaigns and struggling to scale your Facebook ad account? After generating over a BILLION dollars in revenue through Facebook ads, I cracked the code when it comes to creative testing. In this video, I’ll show you how to ACTUALLY test properly. <br>Chapters: <a href="https://www.youtube.com/watch?v=Fee-XZ-3b8o&list=PLf1OHBjQ40K7IQZiHSf0_nyKIlFDoCVx5&index=6&t=0s" rel="nofollow">0:00</a> The Secret to Successful Creative Testing Revealed <a href="https://www.youtube.com/watch?v=Fee-XZ-3b8o&list=PLf1OHBjQ40K7IQZiHSf0_nyKIlFDoCVx5&index=6&t=64s" rel="nofollow">01:04</a> The Key to Advertising Success: The Relationship Between Testing and Scaling <a href="https://www.youtube.com/watch?v=Fee-XZ-3b8o&list=PLf1OHBjQ40K7IQZiHSf0_nyKIlFDoCVx5&index=6&t=408s" rel="nofollow">06:48</a> How to Stay Ahead of the Game with Effective Facebook Ad Testing and Scaling Strategies <br></p> Charley TichenorFacebook Ads Strategy: Drive Sales With Live Video & ChatbotsFacebook Ads Strategy: Drive Sales With Live Video & ChatbotsI'm going to give away $100k, and tell you how to make MILLIONS with it Yes you heard that right... LET's GO!

]]>I'm going to give away $100k, and tell you how to make MILLIONS with it Yes you heard that right... LET's GO!

]]>1a59e079-fa3b-4b8e-b11a-c7e1c2b7a64cWed, 21 Jun 2023 16:46:21 -040016:34falsefull<p>I&#39;m going to give away $100k, and tell you how to make MILLIONS with it Yes you heard that right... LET&#39;s GO! <br></p> Charley TichenorThe SECRET to High-Converting UGC in 2023The SECRET to High-Converting UGC in 2023Today, we're diving into the exciting world of user-generated content (UGC) and how it can skyrocket your conversions in 2023. If you want to know the secret sauce to creating high-converting UGC, then you're in the right place! Whether you're creating UGC for TikTok ads or Facebook ads, incorporating UGC into your social media ad strategy can be a game-changer in engaging your audience and driving those sales through the roof. But wait, there's more! We'll reveal the ultimate key to creating UGC that's natural and seamlessly blends into your audience's feed. Trust us, you won't want to miss this! So, if you're ready to take your UGC creation skills to the next level and boost your bottom line, then let's dive right in! Get ready to unlock the power of UGC and watch your conversions soar in 2023! Let's do this!

]]>Today, we're diving into the exciting world of user-generated content (UGC) and how it can skyrocket your conversions in 2023. If you want to know the secret sauce to creating high-converting UGC, then you're in the right place! Whether you're creating UGC for TikTok ads or Facebook ads, incorporating UGC into your social media ad strategy can be a game-changer in engaging your audience and driving those sales through the roof. But wait, there's more! We'll reveal the ultimate key to creating UGC that's natural and seamlessly blends into your audience's feed. Trust us, you won't want to miss this! So, if you're ready to take your UGC creation skills to the next level and boost your bottom line, then let's dive right in! Get ready to unlock the power of UGC and watch your conversions soar in 2023! Let's do this!

]]>4e1dd013-7012-4680-9d94-2ddd41b9bd35Mon, 19 Jun 2023 15:44:24 -040011:36falsefull<p>Today, we&#39;re diving into the exciting world of user-generated content (UGC) and how it can skyrocket your conversions in 2023. If you want to know the secret sauce to creating high-converting UGC, then you&#39;re in the right place! Whether you&#39;re creating UGC for TikTok ads or Facebook ads, incorporating UGC into your social media ad strategy can be a game-changer in engaging your audience and driving those sales through the roof. But wait, there&#39;s more! We&#39;ll reveal the ultimate key to creating UGC that&#39;s natural and seamlessly blends into your audience&#39;s feed. Trust us, you won&#39;t want to miss this! So, if you&#39;re ready to take your UGC creation skills to the next level and boost your bottom line, then let&#39;s dive right in! Get ready to unlock the power of UGC and watch your conversions soar in 2023! Let&#39;s do this! <br></p> Charley TichenorHow to Network Like a PRO in 2023How to Network Like a PRO in 2023If you want to succeed in business, learning how to network effectively is essential. Networking is a critical aspect of marketing yourself and your business. Today, we're diving into the world of networking, and let me tell you, it is absolutely CRUCIAL in unlocking life-changing opportunities. Imagine being able to connect with high-level individuals who can open doors to 6-7 figure opportunities in an instant. Now, you might be thinking, "But how can I network with influential people if I'm not on their level?" Well, I've got some amazing news for you - there IS a way, and it's surprisingly simple! So, let's cut to the chase and get right into it! Get ready to learn the secrets to effective networking and watch your opportunities soar to new heights. Let's go!

]]>If you want to succeed in business, learning how to network effectively is essential. Networking is a critical aspect of marketing yourself and your business. Today, we're diving into the world of networking, and let me tell you, it is absolutely CRUCIAL in unlocking life-changing opportunities. Imagine being able to connect with high-level individuals who can open doors to 6-7 figure opportunities in an instant. Now, you might be thinking, "But how can I network with influential people if I'm not on their level?" Well, I've got some amazing news for you - there IS a way, and it's surprisingly simple! So, let's cut to the chase and get right into it! Get ready to learn the secrets to effective networking and watch your opportunities soar to new heights. Let's go!

]]>8ba14711-640c-4478-88f5-d1230e67d2b2Fri, 16 Jun 2023 16:42:31 -040020:29falsefull<p>If you want to succeed in business, learning how to network effectively is essential. Networking is a critical aspect of marketing yourself and your business. Today, we&#39;re diving into the world of networking, and let me tell you, it is absolutely CRUCIAL in unlocking life-changing opportunities. Imagine being able to connect with high-level individuals who can open doors to 6-7 figure opportunities in an instant. Now, you might be thinking, &quot;But how can I network with influential people if I&#39;m not on their level?&quot; Well, I&#39;ve got some amazing news for you - there IS a way, and it&#39;s surprisingly simple! So, let&#39;s cut to the chase and get right into it! Get ready to learn the secrets to effective networking and watch your opportunities soar to new heights. Let&#39;s go!</p> Charley TichenorHow To Get Ahead Of 99% Of PeopleHow To Get Ahead Of 99% Of PeopleIt's time to stop the madness. Facebook's algorithm already does this for free... You need to STOP doing this RIGHT NOW and you'll start making WAY more money

]]>It's time to stop the madness. Facebook's algorithm already does this for free... You need to STOP doing this RIGHT NOW and you'll start making WAY more money

]]>346a2645-aad5-42fd-9ca5-295a86ac12a5Wed, 14 Jun 2023 17:38:07 -040020:29falsefull<p>It&#39;s time to stop the madness. Facebook&#39;s algorithm already does this for free... You need to STOP doing this RIGHT NOW and you&#39;ll start making WAY more money</p> Charley TichenorFrom Zero to Hero: Building the 3:2:2 Method with Charley's ExpertiseFrom Zero to Hero: Building the 3:2:2 Method with Charley's ExpertiseAre you ready to learn how to build the 3:2:2 Method in a live ad account? Look no further because I'm Charley, I invented the 3:2:2 Method, and I'm here to guide you through the process, step-by-step. I'll share my screen and show you every single step of the way inside my ad account. Before we start, we need three things: 3 creatives, 2 primary texts, and 2 headlines. And if you want to take it to the next level, I'll even show you how to use AI to create killer copy based on Google search volume, and competition in the space. Don't miss out on this exciting opportunity to up your ad game. Let's get started!

]]>Are you ready to learn how to build the 3:2:2 Method in a live ad account? Look no further because I'm Charley, I invented the 3:2:2 Method, and I'm here to guide you through the process, step-by-step. I'll share my screen and show you every single step of the way inside my ad account. Before we start, we need three things: 3 creatives, 2 primary texts, and 2 headlines. And if you want to take it to the next level, I'll even show you how to use AI to create killer copy based on Google search volume, and competition in the space. Don't miss out on this exciting opportunity to up your ad game. Let's get started!

]]>5fb289c0-801f-47de-8e75-99afa0b4b906Mon, 12 Jun 2023 13:00:00 -040007:29falsefull<p>Are you ready to learn how to build the 3:2:2 Method in a live ad account? Look no further because I&#39;m Charley, I invented the 3:2:2 Method, and I&#39;m here to guide you through the process, step-by-step. I&#39;ll share my screen and show you every single step of the way inside my ad account. Before we start, we need three things: 3 creatives, 2 primary texts, and 2 headlines. And if you want to take it to the next level, I&#39;ll even show you how to use AI to create killer copy based on Google search volume, and competition in the space. Don&#39;t miss out on this exciting opportunity to up your ad game. Let&#39;s get started!</p> Charley TichenorFrom Delivering Pizzas to Running Ads for NissanFrom Delivering Pizzas to Running Ads for NissanThis is my story about hitting rock bottom as an intravenous heroin user, eventually getting sober and finding success in running Facebook ads, generating billions of dollars in revenue for clients around the world, and living a life beyond my wildest dreams. Before finding my passion, I had various jobs, including being a Little League Umpire, a pizza delivery man, a touring musician, and a Sirius XM radio personality...which came to an end due to Hulk Hogan's sex tape. Resources: 👉 FU⚡K ROAS soft tee: https://bit.ly/ROASTee Free Facebook Blueprint eBook Link: https://bit.ly/FreeDisrupterBook Learn more about the Disrupter School 👉 https://bit.ly/EnrollDisrupterSchool The Facebook Ads MBA Program is an immersive Hi-Touch accelerator 👉 https://bit.ly/MBAFacecookDisrupter Book time to talk with me: 👉 https://bit.ly/CharleyTConsulting Join my newsletter: 👉 https://bit.ly/DisrupterNewsletter

]]>This is my story about hitting rock bottom as an intravenous heroin user, eventually getting sober and finding success in running Facebook ads, generating billions of dollars in revenue for clients around the world, and living a life beyond my wildest dreams. Before finding my passion, I had various jobs, including being a Little League Umpire, a pizza delivery man, a touring musician, and a Sirius XM radio personality...which came to an end due to Hulk Hogan's sex tape. Resources: 👉 FU⚡K ROAS soft tee: https://bit.ly/ROASTee Free Facebook Blueprint eBook Link: https://bit.ly/FreeDisrupterBook Learn more about the Disrupter School 👉 https://bit.ly/EnrollDisrupterSchool The Facebook Ads MBA Program is an immersive Hi-Touch accelerator 👉 https://bit.ly/MBAFacecookDisrupter Book time to talk with me: 👉 https://bit.ly/CharleyTConsulting Join my newsletter: 👉 https://bit.ly/DisrupterNewsletter

]]>93a89562-9a76-43f0-ae08-7e6c1feb0d09Fri, 09 Jun 2023 14:30:00 -040012:48falsefull<p>This is my story about hitting rock bottom as an intravenous heroin user, eventually getting sober and finding success in running Facebook ads, generating billions of dollars in revenue for clients around the world, and living a life beyond my wildest dreams. Before finding my passion, I had various jobs, including being a Little League Umpire, a pizza delivery man, a touring musician, and a Sirius XM radio personality...which came to an end due to Hulk Hogan&#39;s sex tape. Resources: 👉 FU⚡K ROAS soft tee: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa1JyY2hkNDFKak1iTDJ6NWJuUXlLMjZweGRkd3xBQ3Jtc0tsNzZhSko4M01OMmh1c1lNS1VMdEU1aXVqT0xQRFlzVjF4NzRPMVJ6VDBhVndicjNRLWFteERWYm5VR1d5Mng5Zm9oMDFBaVRwVTc4UWlCTTJkNjU3Q1VSd0lfLWl3bVJUc3A2M2xRRUppMjFHS3BvMA&q=https%3A%2F%2Fbit.ly%2FROASTee&v=OWimQPNQjxE" target="_blank" rel="nofollow">https://bit.ly/ROASTee</a> Free Facebook Blueprint eBook Link: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbHBobjlkRk5ZOE5ZcERmaFJiR1BSay1iZm1FQXxBQ3Jtc0trSTZNaUJ4czRzcFlUY3BSMUt0ak1fTzg2N0FoSGVSOG9aSEtRd0hKV2VyZ2JrRlNZcHlBQW15RU9wRC1DSlFNeVRNTDd2ZGlLVFc5TjBvZXNTaWI4UFlHb2hub3JPaEJEU29vZ0xVcksweHBhWmh3bw&q=https%3A%2F%2Fbit.ly%2FFreeDisrupterBook&v=OWimQPNQjxE" target="_blank" rel="nofollow">https://bit.ly/FreeDisrupterBook</a> Learn more about the Disrupter School 👉 <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa0NmNkg1dWlZTVRnSDk0UVRrdG0tRVVYSVEyUXxBQ3Jtc0tsYVNvZ3JhZkgzODVONGQ1UkU1TWNRdVZfendPZko5bzVTOHg5OFpHLXhPYlYzRzN5ejZHWWJ4MUF3Smh5Ukg0clF3OHlaVVJaM0Uzb0M4dmhyeG1aVUwza0xaczlFRVdUbmk1RUVHYWQ1WUx1QmZTQQ&q=https%3A%2F%2Fbit.ly%2FEnrollDisrupterSchool&v=OWimQPNQjxE" target="_blank" rel="nofollow">https://bit.ly/EnrollDisrupterSchool</a> The Facebook Ads MBA Program is an immersive Hi-Touch accelerator 👉 <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbm85SkhlTlQ0dnVDVGxvWmlSSzRMSkpENWtjUXxBQ3Jtc0tsaWZ6NFlGZUtMSHNTbTZoR3pIT0poQjlsaW9Oa0w1b2RnZzV2czl5S2xUNWVrcm1XbkZsYmRqNVJMOS1wZVBXdUpsT0J1cGl5TlVDZUxIZXpsMTRiaEc3NnFkaEZOMXhzWlExUUdPZnlsRW53Yms0QQ&q=https%3A%2F%2Fbit.ly%2FMBAFacecookDisrupter&v=OWimQPNQjxE" target="_blank" rel="nofollow">https://bit.ly/MBAFacecookDisrupter</a> Book time to talk with me: 👉 <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa3Z6aFE2Qmxud1hPVE9IOEprSExtcGVsWEN6d3xBQ3Jtc0tub1dlTkNtcWxhR0FhcHVqWGltQ1N6OS1BR2gwdjVxY2ZvVmhhOXppZk44TGI5NjlPOG5CajA5UDc1X2VCWGxqT2xKWEJGODdXazNzRVJsZDRnMG43Nmp0WVBOSkMwMXFZUjZGUTBHWXh0djVzaHlsQQ&q=https%3A%2F%2Fbit.ly%2FCharleyTConsulting&v=OWimQPNQjxE" target="_blank" rel="nofollow">https://bit.ly/CharleyTConsulting</a> Join my newsletter: 👉 <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbF9Udmtaam1JcW83dm5uYWFMNTk3ZXI5MXA4d3xBQ3Jtc0trbTlMU3JRNkFfTWw5Vi1aUk95ckl0M0FBenRUaVdwT3djX2I4RlFuZlBkUDMzRVNMd2xTUU9icTBIa21xc2E5cjRSZVpXT3VTcUNfWE1KTVFkYjh5N3pXNG5TR1d1dzg5amI0M0VCbDFlZ0Yxc2Zqdw&q=https%3A%2F%2Fbit.ly%2FDisrupterNewsletter&v=OWimQPNQjxE" target="_blank" rel="nofollow">https://bit.ly/DisrupterNewsletter</a></p> Charley TichenorThe BEST Way to Advertise on Facebook in 2023The BEST Way to Advertise on Facebook in 2023Are you struggling to see results with your Facebook ads, losing both money and clients? Don't worry, there is hope! It's time to consider a fresh approach to your advertising strategy. Let's dive into a game-changing solution that will simplify your Facebook marketing efforts and help you generate an incredible amount of revenue. By embracing this new approach, you can say goodbye to sleepless nights and hello to a thriving business. Get ready to learn and take action towards achieving your advertising goals. Resources: 👉 FU⚡K ROAS soft tee: https://bit.ly/ROASTee Free Facebook Blueprint eBook Link: https://bit.ly/FreeDisrupterBook Learn more about the Disrupter School 👉 https://bit.ly/EnrollDisrupterSchool The Facebook Ads MBA Program is an immersive Hi-Touch accelerator 👉 https://bit.ly/MBAFacecookDisrupter Book time to talk with me: 👉 https://bit.ly/CharleyTConsulting Join my newsletter: 👉 https://bit.ly/DisrupterNewsletter Chapters: 00:00 Let Facebook's Algorithms Do the Targeting for You: Leveraging Machine Learning for Facebook Ads 05:04 From 50K to $1M a Week: The Power of Facebook Ads 09:20 Enroll in Disrupter School today!

]]>Are you struggling to see results with your Facebook ads, losing both money and clients? Don't worry, there is hope! It's time to consider a fresh approach to your advertising strategy. Let's dive into a game-changing solution that will simplify your Facebook marketing efforts and help you generate an incredible amount of revenue. By embracing this new approach, you can say goodbye to sleepless nights and hello to a thriving business. Get ready to learn and take action towards achieving your advertising goals. Resources: 👉 FU⚡K ROAS soft tee: https://bit.ly/ROASTee Free Facebook Blueprint eBook Link: https://bit.ly/FreeDisrupterBook Learn more about the Disrupter School 👉 https://bit.ly/EnrollDisrupterSchool The Facebook Ads MBA Program is an immersive Hi-Touch accelerator 👉 https://bit.ly/MBAFacecookDisrupter Book time to talk with me: 👉 https://bit.ly/CharleyTConsulting Join my newsletter: 👉 https://bit.ly/DisrupterNewsletter Chapters: 00:00 Let Facebook's Algorithms Do the Targeting for You: Leveraging Machine Learning for Facebook Ads 05:04 From 50K to $1M a Week: The Power of Facebook Ads 09:20 Enroll in Disrupter School today!

]]>20f759c1-8261-4cd5-97d6-e1172fdab925Wed, 07 Jun 2023 14:30:00 -040010:08falsefull<p>Are you struggling to see results with your Facebook ads, losing both money and clients? Don&#39;t worry, there is hope! It&#39;s time to consider a fresh approach to your advertising strategy. Let&#39;s dive into a game-changing solution that will simplify your Facebook marketing efforts and help you generate an incredible amount of revenue. By embracing this new approach, you can say goodbye to sleepless nights and hello to a thriving business. Get ready to learn and take action towards achieving your advertising goals. Resources: 👉 FU⚡K ROAS soft tee: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa292a1VDZE93TzU5VVE2cmloc0RyVlo1Y0ZOQXxBQ3Jtc0trcjBlaHBjc3BvSmp2UGF6c0J6YnlFUHdUOUNlRUloUWpOZTdFbXRzNjJxcS1UaVctSmxLZzVWdmFId0g2ZlRaMDdteVFDTlJnNF95UmJkOW9rUTFpTTJhblUwT2N1TnhYNXE0ZXhmVGhjRHY4clFfWQ&q=https%3A%2F%2Fbit.ly%2FROASTee&v=3ONXCo7i4qU" target="_blank" rel="nofollow">https://bit.ly/ROASTee</a> Free Facebook Blueprint eBook Link: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbWdKeElfWEtBZnMyYUNsWGVXc05ZbElwOFh3d3xBQ3Jtc0tsS3BxZUlHQzNSeEhEM1NEc1ZVbDdnOEJMQ0dqNXNJZXc0SHRpOTlOZnlISVRkN01oaW1qVHVxb0JQdWtkc3JxMDBneGVOellMT3NzMlRFeWExT2l0cUUyNXYzNldfa1dhQmJ0SEdNam5tWnhEeGdnQQ&q=https%3A%2F%2Fbit.ly%2FFreeDisrupterBook&v=3ONXCo7i4qU" target="_blank" rel="nofollow">https://bit.ly/FreeDisrupterBook</a> Learn more about the Disrupter School 👉 <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbldaaUZSVjNtN0QxRWFfMDJYN2hEMnpqZkk4UXxBQ3Jtc0ttc2RwYU1yaW9BZVA2YjZFaTFDaWxNSWswMlpmdWFqbDlrUGFlV0VmVlpBZ0Y0U1M3NVR1OVVFRmw0dVo1MzB4eVlWNk0yT01JMHJCWkFxcHRRUGVNQ282dGQ2dWEzVnd1Tnk3d1ZQeHhjbGZDVi1Gaw&q=https%3A%2F%2Fbit.ly%2FEnrollDisrupterSchool&v=3ONXCo7i4qU" target="_blank" rel="nofollow">https://bit.ly/EnrollDisrupterSchool</a> The Facebook Ads MBA Program is an immersive Hi-Touch accelerator 👉 <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqblpnMjNVLVJmdGNLaUE2cGY1OUY3aVFaQkVtQXxBQ3Jtc0ttbjZSX3pyNW1NQUJidTJsd2xLYlh0OVVuWUJBakU0WE5zTjlKd0V3bE9fRjRIT0I1cURWd0U5WlNObTc5Y2pieFNzd3RhWS0tNkpJNmxFUmE2eGRlZFFzT0p2Y0lGUjBmbjJmc0NPel9RZnpxcHlNWQ&q=https%3A%2F%2Fbit.ly%2FMBAFacecookDisrupter&v=3ONXCo7i4qU" target="_blank" rel="nofollow">https://bit.ly/MBAFacecookDisrupter</a> Book time to talk with me: 👉 <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbGRlUHhfUl92ZVhuamlQS29nTWRKUnhTblJld3xBQ3Jtc0ttOFF0M2lZNzU5Qmd4ejN3TXFPV2s0RXFOajRzdFlZVDlRWXJiNVVtczFBQVFDSUJLUXlHZ2VtTHRQRjdCOWJUcUI0UDlna3I5NDBYVnpabVJpWkkyUTdjUjgwSjFkWC1xVVFBdFN4SjZuejhBMHFHSQ&q=https%3A%2F%2Fbit.ly%2FCharleyTConsulting&v=3ONXCo7i4qU" target="_blank" rel="nofollow">https://bit.ly/CharleyTConsulting</a> Join my newsletter: 👉 <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbV8xNFpQMGhwV2JlOTlqNHdZMmhGNHdEUmtzUXxBQ3Jtc0tsaFVzUUxJVnM3dkN6ejZPcnJGc01JRGFwbEx5Qmc3QWRIZFJyVVFFU0tCcmc5VEZfbXBPTlNOOEJYTlM0Z3VpamNfMjJ2SENjNzNvY0NmbkRBbnpnZFBsb0ZTeVJvTEljd1o0LWpiYkhZV1d1TUhldw&q=https%3A%2F%2Fbit.ly%2FDisrupterNewsletter&v=3ONXCo7i4qU" target="_blank" rel="nofollow">https://bit.ly/DisrupterNewsletter</a> Chapters: <a href="https://www.youtube.com/watch?v=3ONXCo7i4qU&list=PLf1OHBjQ40K7IQZiHSf0_nyKIlFDoCVx5&index=13&t=0s" rel="nofollow">00:00</a> Let Facebook&#39;s Algorithms Do the Targeting for You: Leveraging Machine Learning for Facebook Ads <a href="https://www.youtube.com/watch?v=3ONXCo7i4qU&list=PLf1OHBjQ40K7IQZiHSf0_nyKIlFDoCVx5&index=13&t=304s" rel="nofollow">05:04</a> From 50K to $1M a Week: The Power of Facebook Ads <a href="https://www.youtube.com/watch?v=3ONXCo7i4qU&list=PLf1OHBjQ40K7IQZiHSf0_nyKIlFDoCVx5&index=13&t=560s" rel="nofollow">09:20</a> Enroll in Disrupter School today! <br></p> Charley TichenorChatGPT prompts to SCALE your Facebook Ads, CRO, Search Campaigns and WebsiteChatGPT prompts to SCALE your Facebook Ads, CRO, Search Campaigns and WebsiteAre you a Facebook marketer who's looking for ways to make your job easier? Then you won't want to miss this video! In it, we take you step-by-step through the process of using A.I., and I'll show you my ChatGpt prompts along with two other fantastic tools, to turn a video ad into some of the best ad copy you've ever seen. By the end of the video, you'll know how to use ChatGPT to do all the hard work for you, to generate high-quality ad copy with ease. If you're a Facebook marketer looking for an efficient way to create engaging ad copy, this video is definitely for you! Resources: 👉 FU⚡K ROAS tee: https://bit.ly/ROASTee Free Facebook Blueprint eBook Link: https://bit.ly/FreeDisrupterBook Learn more about the Disrupter School 👉 https://bit.ly/EnrollDisrupterSchool The Facebook Ads MBA Program is an immersive Hi-Touch accelerator 👉 https://bit.ly/MBAFacecookDisrupter Book time to talk with me: 👉 https://bit.ly/CharleyTConsulting Join my newsletter: 👉 https://bit.ly/DisrupterNewsletter Chapters: 00:00 ChatGPT Reveals: The Ultimate Facebook Ads & CRO Hacks That Can Triple Your Conversions 00:45 Boost Your Facebook Ad Performance with ChatGPT: A Step-by-Step Tutorial 03:28 Discover the Secrets to Facebook Ad Success with VidIQ

]]>Are you a Facebook marketer who's looking for ways to make your job easier? Then you won't want to miss this video! In it, we take you step-by-step through the process of using A.I., and I'll show you my ChatGpt prompts along with two other fantastic tools, to turn a video ad into some of the best ad copy you've ever seen. By the end of the video, you'll know how to use ChatGPT to do all the hard work for you, to generate high-quality ad copy with ease. If you're a Facebook marketer looking for an efficient way to create engaging ad copy, this video is definitely for you! Resources: 👉 FU⚡K ROAS tee: https://bit.ly/ROASTee Free Facebook Blueprint eBook Link: https://bit.ly/FreeDisrupterBook Learn more about the Disrupter School 👉 https://bit.ly/EnrollDisrupterSchool The Facebook Ads MBA Program is an immersive Hi-Touch accelerator 👉 https://bit.ly/MBAFacecookDisrupter Book time to talk with me: 👉 https://bit.ly/CharleyTConsulting Join my newsletter: 👉 https://bit.ly/DisrupterNewsletter Chapters: 00:00 ChatGPT Reveals: The Ultimate Facebook Ads & CRO Hacks That Can Triple Your Conversions 00:45 Boost Your Facebook Ad Performance with ChatGPT: A Step-by-Step Tutorial 03:28 Discover the Secrets to Facebook Ad Success with VidIQ

]]>e444444a-ff18-470a-83be-c1c2f2bf1510Mon, 05 Jun 2023 14:30:00 -040008:24falsefull<p>Are you a Facebook marketer who&#39;s looking for ways to make your job easier? Then you won&#39;t want to miss this video! In it, we take you step-by-step through the process of using A.I., and I&#39;ll show you my ChatGpt prompts along with two other fantastic tools, to turn a video ad into some of the best ad copy you&#39;ve ever seen. By the end of the video, you&#39;ll know how to use ChatGPT to do all the hard work for you, to generate high-quality ad copy with ease. If you&#39;re a Facebook marketer looking for an efficient way to create engaging ad copy, this video is definitely for you! Resources: 👉 FU⚡K ROAS tee: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbkZrcllwdDN3a3NxV2k5YXo1cHRuYWhyUFF0QXxBQ3Jtc0tsUGQ5aGIwdjd1ZU1ybnplMjdZS3BlLWs2Ri1IbGZTdnhMcFl4OU5pLXpRZUs0OTNTWnNuZnJzTXZOS2Q0RDB6aS1BTm96R3dBX0hQZExQSk1DV0R2UTZJb21vVlltWkdSenl2b3Y3YWdXcDhrTk1Ybw&q=https%3A%2F%2Fbit.ly%2FROASTee&v=Fcwsia7H6UE" target="_blank" rel="nofollow">https://bit.ly/ROASTee</a> Free Facebook Blueprint eBook Link: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbjlfOWFVLWtSc0lFZlNLYWxjQ3MzQmQ4bnhvZ3xBQ3Jtc0tuUDNVTk0yNUxqUTJVTE80Y0NlZ0JuMFFNRlRZSEpqQ1liNUtuYXhmdm5EQU5DSUhjUEt1MEp3WU1HOGp4aGpvWGlRWkdtd0RmT3ZkcjdzTm90ZFhaa0VrVEdZQTNacy1MekJFNk5zWlprWEV5SlRhdw&q=https%3A%2F%2Fbit.ly%2FFreeDisrupterBook&v=Fcwsia7H6UE" target="_blank" rel="nofollow">https://bit.ly/FreeDisrupterBook</a> Learn more about the Disrupter School 👉 <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa3NPMk5HZG5UcUU2YTRkSk5TWkhnREd5c2tzUXxBQ3Jtc0tuU18zbE5COHgwU1lqOTRjc0FralZ6cVFHdVE1Z3I5UGxIU3Z6eEQwcDZvcU1EQTA0MnZmZWV0X3FKRjZqSVZjT2MteTB2U2RRbzlITE54VHkxSGF6VG1iVFFpam9ZV2xHeWVmeVdYckpjaHl6dWlpbw&q=https%3A%2F%2Fbit.ly%2FEnrollDisrupterSchool&v=Fcwsia7H6UE" target="_blank" rel="nofollow">https://bit.ly/EnrollDisrupterSchool</a> The Facebook Ads MBA Program is an immersive Hi-Touch accelerator 👉 <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbVBjc09HR0I2MWFYZnR4cVdSdGF4a01xeFRtd3xBQ3Jtc0trNVZSazlmWXBYX2haVDFUQXZLdGVyOWZ1cko5UUtIUGx1RV9XbFhuQXh4YjJQWjBrM083OUpNR3UzWDJTbHdYbWk0cVVRRW5JVERKT0pXVGxneV94MzdwQzB6d2VjRE13azd2cG9lUERMSEMwR3o4RQ&q=https%3A%2F%2Fbit.ly%2FMBAFacecookDisrupter&v=Fcwsia7H6UE" target="_blank" rel="nofollow">https://bit.ly/MBAFacecookDisrupter</a> Book time to talk with me: 👉 <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbG5PeWt4ZHJxVHdYZ2h4R2NzS0prelE5UkZYQXxBQ3Jtc0trcGU1UkhVaV9PUDBrQk4yZi0takREMXpjVHMtaXhVUkxoc0l2YlBQbXdhcEFxSGtMTEMyVXFvRnR1SHotQm9LQUppaVdoXzc0Q0VyLUw1UmVOOC12VDdDNTNMZlJYdmVENnI1dUE2Zlo0VjN3WElBYw&q=https%3A%2F%2Fbit.ly%2FCharleyTConsulting&v=Fcwsia7H6UE" target="_blank" rel="nofollow">https://bit.ly/CharleyTConsulting</a> Join my newsletter: 👉 <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbVVLQ1pFUjhfc0V6ZUh0RWdZeFlRVG9fZm9tUXxBQ3Jtc0tscm1sdDhBcTNHWkdKT1B6a0NCaGxPcWw5VU8wNHVveGxEQm4ySTdLOU1id0E2cWhLb3hvWjJlc1JqZE1pbkd5eWlpT2I1X2xSWFdYWVQxdG1HRF9pdmxNQVZCY1BNQTZUa0V0N0FIcVhmYV9aTUhTMA&q=https%3A%2F%2Fbit.ly%2FDisrupterNewsletter&v=Fcwsia7H6UE" target="_blank" rel="nofollow">https://bit.ly/DisrupterNewsletter</a> Chapters: <a href="https://www.youtube.com/watch?v=Fcwsia7H6UE&list=PLf1OHBjQ40K7IQZiHSf0_nyKIlFDoCVx5&index=14&t=0s" rel="nofollow">00:00</a> ChatGPT Reveals: The Ultimate Facebook Ads &amp; CRO Hacks That Can Triple Your Conversions <a href="https://www.youtube.com/watch?v=Fcwsia7H6UE&list=PLf1OHBjQ40K7IQZiHSf0_nyKIlFDoCVx5&index=14&t=45s" rel="nofollow">00:45</a> Boost Your Facebook Ad Performance with ChatGPT: A Step-by-Step Tutorial <a href="https://www.youtube.com/watch?v=Fcwsia7H6UE&list=PLf1OHBjQ40K7IQZiHSf0_nyKIlFDoCVx5&index=14&t=208s" rel="nofollow">03:28</a> Discover the Secrets to Facebook Ad Success with VidIQ <br></p> Charley TichenorIs Digital Marketing Saturated? The TruthIs Digital Marketing Saturated? The TruthWith the ever-increasing importance of online presence, the digital marketing industry has become highly competitive. Some may wonder if digital marketing is saturated, or if it is a dying industry. However, the answer is quite the opposite. Digital marketing is still a rapidly growing field, and as we enter 2023, it is expected to continue its expansion. Social media marketing, in particular, has become an essential aspect of digital marketing, and while some may argue that it is saturated, the reality is that there is always room for innovation and creativity. While some niches may be saturated, there is always room for new ideas and unique approaches in the ever-evolving digital marketing landscape. SMMA (Social Media Marketing Agency) continues to be a popular business model, offering opportunities for those looking to start their own digital marketing agency in 2023. Chapters: 00:00 The Truth About the Digital Marketing Industry 00:18 Digital Marketing: How to Get Started and Stand Out in a Crowded Field 01:59 Enroll in Disrupter School today. 02:13 Maximizing Your Income with Social Media Management and Facebook Ads 04:42 Outro Resources: 👉 FU⚡K ROAS soft tee: https://bit.ly/ROASTee Free Facebook Blueprint eBook Link: https://bit.ly/FreeDisrupterBook Learn more about the Disrupter School 👉 https://bit.ly/EnrollDisrupterSchool The Facebook Ads MBA Program is an immersive Hi-Touch accelerator 👉 https://bit.ly/MBAFacecookDisrupter Book time to talk with me: 👉 With the ever-increasing importance of online presence, the digital marketing industry has become highly competitive. Some may wonder if digital marketing is saturated, or if it is a dying industry. However, the answer is quite the opposite. Digital marketing is still a rapidly growing field, and as we enter 2023, it is expected to continue its expansion. Social media marketing, in particular, has become an essential aspect of digital marketing, and while some may argue that it is saturated, the reality is that there is always room for innovation and creativity. While some niches may be saturated, there is always room for new ideas and unique approaches in the ever-evolving digital marketing landscape. SMMA (Social Media Marketing Agency) continues to be a popular business model, offering opportunities for those looking to start their own digital marketing agency in 2023. Chapters: 00:00 The Truth About the Digital Marketing Industry 00:18 Digital Marketing: How to Get Started and Stand Out in a Crowded Field 01:59 Enroll in Disrupter School today. 02:13 Maximizing Your Income with Social Media Management and Facebook Ads 04:42 Outro Resources: 👉 FU⚡K ROAS soft tee: https://bit.ly/ROASTee Free Facebook Blueprint eBook Link: https://bit.ly/FreeDisrupterBook Learn more about the Disrupter School 👉 https://bit.ly/EnrollDisrupterSchool The Facebook Ads MBA Program is an immersive Hi-Touch accelerator 👉 https://bit.ly/MBAFacecookDisrupter Book time to talk with me: 👉 https://bit.ly/CharleyTConsulting Join my newsletter: 👉 https://bit.ly/DisrupterNewsletter

]]>0e26c6e5-ad09-4ab8-9473-f5c83d80c92aFri, 02 Jun 2023 14:30:00 -040005:21falsefullCharley TichenorThe Real Reason Your Facebook Ads Aren't ConvertingThe Real Reason Your Facebook Ads Aren't ConvertingHave you invested tens of thousands of dollars into "Bad Ads" on Facebook and you just can't get it to stop spending on them. Maybe you're constantly trying to change the ads and you're constantly trying to force Facebook to spend the money on the good one. But time and again, you see all the money goes to the ads with the worst ROAS. In this video I'm gonna talk about why this happens, what we should do about it, and why it might actually be a really good thing for your business. Chapters: 00:00 How to Stop Your Facebook Ads from Wasting Thousands of Dollars 00:29 The Real Reason Your Facebook Ads Aren't Converting: Understanding the End User Experience 02:42 Maximizing Your ROI: The Importance of Blended CPA 05:55 Join Disruptor School and Take Your Business to the Next Level Resources: Get unlimited access to all our ebooks, masterclasses & 3 classes a week 👉 www.DisrupterSchool.com/EnrollInDisrupterSchool The Facebook Ads MBA Program is an immersive Hi-Touch accelerator 👉 www.MBA.FacebookDisrupter.com Book time to talk with me: 👉 www.Consulting.FacebookDisrupter.com Join my newsletter: 👉 www.Newsletter.FacebookDisrupter.com Get your Disrupter School merchandise: 👉 www.disrupterschool.com/merch-store

]]>Have you invested tens of thousands of dollars into "Bad Ads" on Facebook and you just can't get it to stop spending on them. Maybe you're constantly trying to change the ads and you're constantly trying to force Facebook to spend the money on the good one. But time and again, you see all the money goes to the ads with the worst ROAS. In this video I'm gonna talk about why this happens, what we should do about it, and why it might actually be a really good thing for your business. Chapters: 00:00 How to Stop Your Facebook Ads from Wasting Thousands of Dollars 00:29 The Real Reason Your Facebook Ads Aren't Converting: Understanding the End User Experience 02:42 Maximizing Your ROI: The Importance of Blended CPA 05:55 Join Disruptor School and Take Your Business to the Next Level Resources: Get unlimited access to all our ebooks, masterclasses & 3 classes a week 👉 www.DisrupterSchool.com/EnrollInDisrupterSchool The Facebook Ads MBA Program is an immersive Hi-Touch accelerator 👉 www.MBA.FacebookDisrupter.com Book time to talk with me: 👉 www.Consulting.FacebookDisrupter.com Join my newsletter: 👉 www.Newsletter.FacebookDisrupter.com Get your Disrupter School merchandise: 👉 www.disrupterschool.com/merch-store

]]>c0670607-3f4c-4404-95c8-7c0136575b94Wed, 31 May 2023 14:30:00 -040006:42falsefull<p>Have you invested tens of thousands of dollars into &quot;Bad Ads&quot; on Facebook and you just can&#39;t get it to stop spending on them. Maybe you&#39;re constantly trying to change the ads and you&#39;re constantly trying to force Facebook to spend the money on the good one. But time and again, you see all the money goes to the ads with the worst ROAS. In this video I&#39;m gonna talk about why this happens, what we should do about it, and why it might actually be a really good thing for your business. Chapters: <a href="https://www.youtube.com/watch?v=PfZiR6D6Poc&list=PLf1OHBjQ40K7IQZiHSf0_nyKIlFDoCVx5&index=16&t=0s" rel="nofollow">00:00</a> How to Stop Your Facebook Ads from Wasting Thousands of Dollars <a href="https://www.youtube.com/watch?v=PfZiR6D6Poc&list=PLf1OHBjQ40K7IQZiHSf0_nyKIlFDoCVx5&index=16&t=29s" rel="nofollow">00:29</a> The Real Reason Your Facebook Ads Aren&#39;t Converting: Understanding the End User Experience <a href="https://www.youtube.com/watch?v=PfZiR6D6Poc&list=PLf1OHBjQ40K7IQZiHSf0_nyKIlFDoCVx5&index=16&t=162s" rel="nofollow">02:42</a> Maximizing Your ROI: The Importance of Blended CPA <a href="https://www.youtube.com/watch?v=PfZiR6D6Poc&list=PLf1OHBjQ40K7IQZiHSf0_nyKIlFDoCVx5&index=16&t=355s" rel="nofollow">05:55</a> Join Disruptor School and Take Your Business to the Next Level Resources: Get unlimited access to all our ebooks, masterclasses &amp; 3 classes a week 👉 www.DisrupterSchool.com/EnrollInDisrupterSchool The Facebook Ads MBA Program is an immersive Hi-Touch accelerator 👉 www.MBA.FacebookDisrupter.com Book time to talk with me: 👉 www.Consulting.FacebookDisrupter.com Join my newsletter: 👉 www.Newsletter.FacebookDisrupter.com Get your Disrupter School merchandise: 👉 www.disrupterschool.com/merch-store <br></p> Charley TichenorWhy Your UGC Ads Aren't Converting: Mistakes to AvoidWhy Your UGC Ads Aren't Converting: Mistakes to AvoidHave you invested tens of thousands of dollars into UGC Creative and nothing seems to work?


You're constantly trying new variations, and new ways of presenting your product. But once again, nothing seems to work. Let's talk about the biggest mistakes I see all the time when it comes to 99% of UGC ads.


Learn how to make your UGC content stand out with these crucial tips and keep viewers engaged with a captivating storyline.


Chapters:

00:00 6 Mistakes You're Making With UGC Content

00:14 Maximizing Your UGC Content Strategy: The 6 Mistakes to Fix

02:20 Maximizing Your UGC Content's Impact: The Top Three Priorities

05:02 Disrupter School resources


Resources:

👉 FU⚡K ROAS soft tee: https://bit.ly/ROASTee


Free Facebook Blueprint eBook Link:

https://bit.ly/FreeDisrupterBook


Learn more about the Disrupter School

👉 https://bit.ly/EnrollDisrupterSchool


The Facebook Ads MBA Program is an immersive Hi-Touch accelerator

👉 https://bit.ly/MBAFacecookDisrupter


Book time to talk with me:

👉 https://bit.ly/CharleyTConsulting


Join my newsletter:

👉 https://bit.ly/DisrupterNewsletter

]]>Have you invested tens of thousands of dollars into UGC Creative and nothing seems to work?


You're constantly trying new variations, and new ways of presenting your product. But once again, nothing seems to work. Let's talk about the biggest mistakes I see all the time when it comes to 99% of UGC ads.


Learn how to make your UGC content stand out with these crucial tips and keep viewers engaged with a captivating storyline.


Chapters:

00:00 6 Mistakes You're Making With UGC Content

00:14 Maximizing Your UGC Content Strategy: The 6 Mistakes to Fix

02:20 Maximizing Your UGC Content's Impact: The Top Three Priorities

05:02 Disrupter School resources


Resources:

👉 FU⚡K ROAS soft tee: https://bit.ly/ROASTee


Free Facebook Blueprint eBook Link:

https://bit.ly/FreeDisrupterBook


Learn more about the Disrupter School

👉 https://bit.ly/EnrollDisrupterSchool


The Facebook Ads MBA Program is an immersive Hi-Touch accelerator

👉 https://bit.ly/MBAFacecookDisrupter


Book time to talk with me:

👉 https://bit.ly/CharleyTConsulting


Join my newsletter:

👉 https://bit.ly/DisrupterNewsletter

]]>f53b8644-cb46-497e-9ce1-4d5a93b75f2fMon, 29 May 2023 14:00:00 -040005:35falsefull<p>Have you invested tens of thousands of dollars into UGC Creative and nothing seems to work?</p> <p><br></p> <p>You&#39;re constantly trying new variations, and new ways of presenting your product. But once again, nothing seems to work. Let&#39;s talk about the biggest mistakes I see all the time when it comes to 99% of UGC ads. </p> <p><br></p> <p>Learn how to make your UGC content stand out with these crucial tips and keep viewers engaged with a captivating storyline. </p> <p><br></p> <p>Chapters:</p> <p>00:00 6 Mistakes You&#39;re Making With UGC Content</p> <p>00:14 Maximizing Your UGC Content Strategy: The 6 Mistakes to Fix</p> <p>02:20 Maximizing Your UGC Content&#39;s Impact: The Top Three Priorities</p> <p>05:02 Disrupter School resources</p> <p><br></p> <p>Resources:</p> <p>👉 FU⚡K ROAS soft tee: https://bit.ly/ROASTee</p> <p><br></p> <p>Free Facebook Blueprint eBook Link:</p> <p>https://bit.ly/FreeDisrupterBook</p> <p><br></p> <p>Learn more about the Disrupter School</p> <p>👉 https://bit.ly/EnrollDisrupterSchool</p> <p><br></p> <p>The Facebook Ads MBA Program is an immersive Hi-Touch accelerator</p> <p>👉 https://bit.ly/MBAFacecookDisrupter</p> <p><br></p> <p>Book time to talk with me:</p> <p>👉 https://bit.ly/CharleyTConsulting</p> <p><br></p> <p>Join my newsletter:</p> <p>👉 https://bit.ly/DisrupterNewsletter</p> Charley TichenorThe BEST Facebook Ad targeting method CHANGEDThe BEST Facebook Ad targeting method CHANGEDWant to know the secret to Facebook advertising success? Forget traditional targeting methods, and let the machine do the work for you. With time, it will learn and improve, producing results that will far outperform anything you could ever do on your own. Say goodbye to audience fatigue and hello to UNLIMITED Growth. Ready to learn more? Here's how we do it! Resources: 👉 FU⚡K ROAS soft tee: https://bit.ly/ROASTee Free Facebook Blueprint eBook Link: https://bit.ly/FreeDisrupterBook Learn more about the Disrupter School 👉 https://bit.ly/EnrollDisrupterSchool The Facebook Ads MBA Program is an immersive Hi-Touch accelerator 👉 https://bit.ly/MBAFacecookDisrupter Book time to talk with me: 👉 https://bit.ly/CharleyTConsulting Join my newsletter: 👉 https://bit.ly/DisrupterNewsletter Chapters 00:00 The Facebook Ad Targeting Hack You Need to Know 00:15 The Flaws of Targeting: How to Advertise Smarter 01:09 The Truth About Facebook Data: Can You Really Trust It? 01:53 Let Facebook Handle Your Ads - Here's How 02:45 Enroll in Disrupter School Today Want to know the secret to Facebook advertising success? Forget traditional targeting methods, and let the machine do the work for you. With time, it will learn and improve, producing results that will far outperform anything you could ever do on your own. Say goodbye to audience fatigue and hello to UNLIMITED Growth. Ready to learn more? Here's how we do it! Resources: 👉 FU⚡K ROAS soft tee: https://bit.ly/ROASTee Free Facebook Blueprint eBook Link: https://bit.ly/FreeDisrupterBook Learn more about the Disrupter School 👉 https://bit.ly/EnrollDisrupterSchool The Facebook Ads MBA Program is an immersive Hi-Touch accelerator 👉 https://bit.ly/MBAFacecookDisrupter Book time to talk with me: 👉 https://bit.ly/CharleyTConsulting Join my newsletter: 👉 https://bit.ly/DisrupterNewsletter Chapters 00:00 The Facebook Ad Targeting Hack You Need to Know 00:15 The Flaws of Targeting: How to Advertise Smarter 01:09 The Truth About Facebook Data: Can You Really Trust It? 01:53 Let Facebook Handle Your Ads - Here's How 02:45 Enroll in Disrupter School Today 03:06 The Power of Facebook's Data: What You Need to Know" 03:46 The Pros and Cons of Using Broad Targeting in Your Ads 04:32 Why Broad Targeting is the Key to Sustainable Ad Campaigns 05:45 The Flaws of Targeting: How to Advertise Smarter 06:40 More ways to learn from Disrupter School

]]>847eb2b3-48ba-4d3d-a3ae-afafd88eadccThu, 25 May 2023 18:21:34 -040007:16falsefullCharley TichenorMaximizing Your ROI with the RIGHT Audience for Facebook AdsMaximizing Your ROI with the RIGHT Audience for Facebook AdsUsing Facebook's unique AI to find the right audience for your ads is better than any targeting specific audiences. Broad targeting is age, gender, and location as the only targeting parameters used. Interest targeting has nothing to do with buying intent, so using it as a purchasing parameter means that you're paying extra to target people with technology that is effectively obsolete. Lookalike audiences with small data sets are less effective than leveraging the trillions of data points across billions of people that Facebook has. Ads make their own audience, so paying extra to get lower quality attention is not a good business model. Using broad targeting lets Facebook's AI target the best people so that you buy the best types of attention at the lowest cost, and it never fatigues. Resources: Get unlimited access to all our ebooks, masterclasses & 3 classes a week 👉 www.DisrupterSchool.com/EnrollInDisrupterSchool The Facebook Ads MBA Program is an immersive Hi-Touch accelerator 👉 www.MBA.FacebookDisrupter.com Book time to talk with me: 👉 www.Consulting.FacebookDisrupter.com Join my newsletter: 👉 www.Newsletter.FacebookDisrupter.com Chapters: 00:00 Using Facebook's unique AI to find the right audience for your ads 00:27 Maximize Your Business Potential with Broad Targeting 03:24 How to Reach More Customers with Broad Targeting - Tips and Strategies

]]>Using Facebook's unique AI to find the right audience for your ads is better than any targeting specific audiences. Broad targeting is age, gender, and location as the only targeting parameters used. Interest targeting has nothing to do with buying intent, so using it as a purchasing parameter means that you're paying extra to target people with technology that is effectively obsolete. Lookalike audiences with small data sets are less effective than leveraging the trillions of data points across billions of people that Facebook has. Ads make their own audience, so paying extra to get lower quality attention is not a good business model. Using broad targeting lets Facebook's AI target the best people so that you buy the best types of attention at the lowest cost, and it never fatigues. Resources: Get unlimited access to all our ebooks, masterclasses & 3 classes a week 👉 www.DisrupterSchool.com/EnrollInDisrupterSchool The Facebook Ads MBA Program is an immersive Hi-Touch accelerator 👉 www.MBA.FacebookDisrupter.com Book time to talk with me: 👉 www.Consulting.FacebookDisrupter.com Join my newsletter: 👉 www.Newsletter.FacebookDisrupter.com Chapters: 00:00 Using Facebook's unique AI to find the right audience for your ads 00:27 Maximize Your Business Potential with Broad Targeting 03:24 How to Reach More Customers with Broad Targeting - Tips and Strategies

]]>3b2105cf-5983-4d3a-b21c-a4388045b680Thu, 11 May 2023 22:05:10 -040011:08falsefull<p>Using Facebook&#39;s unique AI to find the right audience for your ads is better than any targeting specific audiences. Broad targeting is age, gender, and location as the only targeting parameters used. Interest targeting has nothing to do with buying intent, so using it as a purchasing parameter means that you&#39;re paying extra to target people with technology that is effectively obsolete. Lookalike audiences with small data sets are less effective than leveraging the trillions of data points across billions of people that Facebook has. Ads make their own audience, so paying extra to get lower quality attention is not a good business model. Using broad targeting lets Facebook&#39;s AI target the best people so that you buy the best types of attention at the lowest cost, and it never fatigues. Resources: Get unlimited access to all our ebooks, masterclasses &amp; 3 classes a week 👉 www.DisrupterSchool.com/EnrollInDisrupterSchool The Facebook Ads MBA Program is an immersive Hi-Touch accelerator 👉 www.MBA.FacebookDisrupter.com Book time to talk with me: 👉 www.Consulting.FacebookDisrupter.com Join my newsletter: 👉 www.Newsletter.FacebookDisrupter.com Chapters: <a href="https://www.youtube.com/watch?v=3cbxOVEOnSo&list=PLf1OHBjQ40K7IQZiHSf0_nyKIlFDoCVx5&index=11&t=0s" rel="nofollow">00:00</a> Using Facebook&#39;s unique AI to find the right audience for your ads <a href="https://www.youtube.com/watch?v=3cbxOVEOnSo&list=PLf1OHBjQ40K7IQZiHSf0_nyKIlFDoCVx5&index=11&t=27s" rel="nofollow">00:27</a> Maximize Your Business Potential with Broad Targeting <a href="https://www.youtube.com/watch?v=3cbxOVEOnSo&list=PLf1OHBjQ40K7IQZiHSf0_nyKIlFDoCVx5&index=11&t=204s" rel="nofollow">03:24</a> How to Reach More Customers with Broad Targeting - Tips and Strategies <br></p> Charley TichenorFacebook's AI: the Key to Advanced Ad Scaling TechniquesFacebook's AI: the Key to Advanced Ad Scaling TechniquesThis AI makes making money a breeze! Have you ever wondered how some people seem to effortlessly make a fortune while others struggle to make ends meet? The answer lies in the power of AI. Artificial intelligence has taken the world by storm, revolutionizing industries and transforming the way we work and live. From stock trading to marketing, AI has become the go-to tool for anyone looking to maximize their earnings with ease. But how exactly does AI work its magic? And what are the secrets to leveraging its power to achieve financial success? Read on to discover Facebook's AI and how it's changing the game for those who know how to use it. Resources: Get unlimited access to all our ebooks, masterclasses & 3 classes a week 👉 www.DisrupterSchool.com/EnrollInDisrupterSchool The Facebook Ads MBA Program is an immersive Hi-Touch accelerator 👉 www.MBA.FacebookDisrupter.com Book time to talk with me: 👉 www.Consulting.FacebookDisrupter.com Join my newsletter: 👉 www.Newsletter.FacebookDisrupter.com Chapters: 00:00 This AI makes making money online a breeze 00:36 Create winning ads with Facebook's own version of ChatGPT 03:24 Utilizing AI to boost your Facebook Ads Performance and Scale your Business Results

]]>This AI makes making money a breeze! Have you ever wondered how some people seem to effortlessly make a fortune while others struggle to make ends meet? The answer lies in the power of AI. Artificial intelligence has taken the world by storm, revolutionizing industries and transforming the way we work and live. From stock trading to marketing, AI has become the go-to tool for anyone looking to maximize their earnings with ease. But how exactly does AI work its magic? And what are the secrets to leveraging its power to achieve financial success? Read on to discover Facebook's AI and how it's changing the game for those who know how to use it. Resources: Get unlimited access to all our ebooks, masterclasses & 3 classes a week 👉 www.DisrupterSchool.com/EnrollInDisrupterSchool The Facebook Ads MBA Program is an immersive Hi-Touch accelerator 👉 www.MBA.FacebookDisrupter.com Book time to talk with me: 👉 www.Consulting.FacebookDisrupter.com Join my newsletter: 👉 www.Newsletter.FacebookDisrupter.com Chapters: 00:00 This AI makes making money online a breeze 00:36 Create winning ads with Facebook's own version of ChatGPT 03:24 Utilizing AI to boost your Facebook Ads Performance and Scale your Business Results

]]>75cc67a7-f92f-4a62-8ff5-24014f453a98Tue, 09 May 2023 22:04:31 -040007:20falsefull<p>This AI makes making money a breeze! Have you ever wondered how some people seem to effortlessly make a fortune while others struggle to make ends meet? The answer lies in the power of AI. Artificial intelligence has taken the world by storm, revolutionizing industries and transforming the way we work and live. From stock trading to marketing, AI has become the go-to tool for anyone looking to maximize their earnings with ease. But how exactly does AI work its magic? And what are the secrets to leveraging its power to achieve financial success? Read on to discover Facebook&#39;s AI and how it&#39;s changing the game for those who know how to use it. Resources: Get unlimited access to all our ebooks, masterclasses &amp; 3 classes a week 👉 www.DisrupterSchool.com/EnrollInDisrupterSchool The Facebook Ads MBA Program is an immersive Hi-Touch accelerator 👉 www.MBA.FacebookDisrupter.com Book time to talk with me: 👉 www.Consulting.FacebookDisrupter.com Join my newsletter: 👉 www.Newsletter.FacebookDisrupter.com Chapters: <a href="https://www.youtube.com/watch?v=iM_EEo4YvUg&list=PLf1OHBjQ40K7IQZiHSf0_nyKIlFDoCVx5&index=12&t=0s" rel="nofollow">00:00</a> This AI makes making money online a breeze <a href="https://www.youtube.com/watch?v=iM_EEo4YvUg&list=PLf1OHBjQ40K7IQZiHSf0_nyKIlFDoCVx5&index=12&t=36s" rel="nofollow">00:36</a> Create winning ads with Facebook&#39;s own version of ChatGPT <a href="https://www.youtube.com/watch?v=iM_EEo4YvUg&list=PLf1OHBjQ40K7IQZiHSf0_nyKIlFDoCVx5&index=12&t=204s" rel="nofollow">03:24</a> Utilizing AI to boost your Facebook Ads Performance and Scale your Business Results <br></p> Charley TichenorMER & ROAS are BS! This is the only metric you should look atMER & ROAS are BS! This is the only metric you should look atMER (Margin Efficiency Ratio) and ROAS (Return on Ad Spend) are commonly used metrics for evaluating marketing effectiveness, but they are severely flawed. Here are the 4 things you absolutely need to know and the one metric no one is talking about, that will help you unlock growth and scale for years! Resources: Get unlimited access to all our ebooks, masterclasses & 3 classes a week 👉 www.DisrupterSchool.com/EnrollInDisrupterSchool The Facebook Ads MBA Program is an immersive Hi-Touch accelerator 👉 www.MBA.FacebookDisrupter.com Book time to talk with me: 👉 www.Consulting.FacebookDisrupter.com Join my newsletter: 👉 www.Newsletter.FacebookDisrupter.com Chapters: 00:00 MER & ROAS are BS! 00:04 How to Measure Your Digital Marketing Success with these 4 Key Metrics 04:26 Mastering Profitable Scaling Margin (PSM) for Maximum Profitability 10:14 What is Disrupter School and the Facebook Ads MBA Program

]]>MER (Margin Efficiency Ratio) and ROAS (Return on Ad Spend) are commonly used metrics for evaluating marketing effectiveness, but they are severely flawed. Here are the 4 things you absolutely need to know and the one metric no one is talking about, that will help you unlock growth and scale for years! Resources: Get unlimited access to all our ebooks, masterclasses & 3 classes a week 👉 www.DisrupterSchool.com/EnrollInDisrupterSchool The Facebook Ads MBA Program is an immersive Hi-Touch accelerator 👉 www.MBA.FacebookDisrupter.com Book time to talk with me: 👉 www.Consulting.FacebookDisrupter.com Join my newsletter: 👉 www.Newsletter.FacebookDisrupter.com Chapters: 00:00 MER & ROAS are BS! 00:04 How to Measure Your Digital Marketing Success with these 4 Key Metrics 04:26 Mastering Profitable Scaling Margin (PSM) for Maximum Profitability 10:14 What is Disrupter School and the Facebook Ads MBA Program

]]>31167508-13e7-405b-b846-7e2da79032bcThu, 04 May 2023 22:03:41 -040011:25falsefull<p>MER (Margin Efficiency Ratio) and ROAS (Return on Ad Spend) are commonly used metrics for evaluating marketing effectiveness, but they are severely flawed. Here are the 4 things you absolutely need to know and the one metric no one is talking about, that will help you unlock growth and scale for years! Resources: Get unlimited access to all our ebooks, masterclasses &amp; 3 classes a week 👉 www.DisrupterSchool.com/EnrollInDisrupterSchool The Facebook Ads MBA Program is an immersive Hi-Touch accelerator 👉 www.MBA.FacebookDisrupter.com Book time to talk with me: 👉 www.Consulting.FacebookDisrupter.com Join my newsletter: 👉 www.Newsletter.FacebookDisrupter.com Chapters: <a href="https://www.youtube.com/watch?v=G9rDG_AkWuI&list=PLf1OHBjQ40K7IQZiHSf0_nyKIlFDoCVx5&index=13&t=0s" rel="nofollow">00:00</a> MER &amp; ROAS are BS! <a href="https://www.youtube.com/watch?v=G9rDG_AkWuI&list=PLf1OHBjQ40K7IQZiHSf0_nyKIlFDoCVx5&index=13&t=4s" rel="nofollow">00:04</a> How to Measure Your Digital Marketing Success with these 4 Key Metrics <a href="https://www.youtube.com/watch?v=G9rDG_AkWuI&list=PLf1OHBjQ40K7IQZiHSf0_nyKIlFDoCVx5&index=13&t=266s" rel="nofollow">04:26</a> Mastering Profitable Scaling Margin (PSM) for Maximum Profitability <a href="https://www.youtube.com/watch?v=G9rDG_AkWuI&list=PLf1OHBjQ40K7IQZiHSf0_nyKIlFDoCVx5&index=13&t=614s" rel="nofollow">10:14</a> What is Disrupter School and the Facebook Ads MBA Program <br></p> Charley TichenorHow to Beat the Facebook Ad AlgorithmHow to Beat the Facebook Ad AlgorithmFacebook uses a machine learning algorithm that learns from the ads that people run. Facebook wants to make sure that people who click on ads have a good experience, even after they leave Facebook. Targeting specific audiences is always a bad idea because it will exclude the majority of people who may be interested in the ad. It's better to target broad: age, gender, and location. Always use dynamic creatives, which means giving Facebook's own version of ChatGPT the job of creating the best-performing ads for you. Resources: Get unlimited access to all our ebooks, masterclasses & 3 classes a week 👉 www.DisrupterSchool.com/EnrollInDisrupterSchool The Facebook Ads MBA Program is an immersive Hi-Touch accelerator 👉 www.MBA.FacebookDisrupter.com Book time to talk with me: 👉 www.Consulting.FacebookDisrupter.com Join my newsletter: 👉 www.Newsletter.FacebookDisrupter.com Chapters: 00:00 What you Need to Know to Beat the Facebook Ad Algorithm 00:16 How to Beat the Facebook Ad Algorithm in 2023 07:34 The Secret to finding the Right Facebook Ad Type for Your Business

]]>Facebook uses a machine learning algorithm that learns from the ads that people run. Facebook wants to make sure that people who click on ads have a good experience, even after they leave Facebook. Targeting specific audiences is always a bad idea because it will exclude the majority of people who may be interested in the ad. It's better to target broad: age, gender, and location. Always use dynamic creatives, which means giving Facebook's own version of ChatGPT the job of creating the best-performing ads for you. Resources: Get unlimited access to all our ebooks, masterclasses & 3 classes a week 👉 www.DisrupterSchool.com/EnrollInDisrupterSchool The Facebook Ads MBA Program is an immersive Hi-Touch accelerator 👉 www.MBA.FacebookDisrupter.com Book time to talk with me: 👉 www.Consulting.FacebookDisrupter.com Join my newsletter: 👉 www.Newsletter.FacebookDisrupter.com Chapters: 00:00 What you Need to Know to Beat the Facebook Ad Algorithm 00:16 How to Beat the Facebook Ad Algorithm in 2023 07:34 The Secret to finding the Right Facebook Ad Type for Your Business

]]>04f43b88-a93d-417d-9a0a-b85cad694045Tue, 02 May 2023 22:02:49 -040014:31falsefull<p>Facebook uses a machine learning algorithm that learns from the ads that people run. Facebook wants to make sure that people who click on ads have a good experience, even after they leave Facebook. Targeting specific audiences is always a bad idea because it will exclude the majority of people who may be interested in the ad. It&#39;s better to target broad: age, gender, and location. Always use dynamic creatives, which means giving Facebook&#39;s own version of ChatGPT the job of creating the best-performing ads for you. Resources: Get unlimited access to all our ebooks, masterclasses &amp; 3 classes a week 👉 www.DisrupterSchool.com/EnrollInDisrupterSchool The Facebook Ads MBA Program is an immersive Hi-Touch accelerator 👉 www.MBA.FacebookDisrupter.com Book time to talk with me: 👉 www.Consulting.FacebookDisrupter.com Join my newsletter: 👉 www.Newsletter.FacebookDisrupter.com Chapters: <a href="https://www.youtube.com/watch?v=QpFDghpnLqU&list=PLf1OHBjQ40K7IQZiHSf0_nyKIlFDoCVx5&index=14&t=0s" rel="nofollow">00:00</a> What you Need to Know to Beat the Facebook Ad Algorithm <a href="https://www.youtube.com/watch?v=QpFDghpnLqU&list=PLf1OHBjQ40K7IQZiHSf0_nyKIlFDoCVx5&index=14&t=16s" rel="nofollow">00:16</a> How to Beat the Facebook Ad Algorithm in 2023 <a href="https://www.youtube.com/watch?v=QpFDghpnLqU&list=PLf1OHBjQ40K7IQZiHSf0_nyKIlFDoCVx5&index=14&t=454s" rel="nofollow">07:34</a> The Secret to finding the Right Facebook Ad Type for Your Business <br></p> Charley TichenorThe Secret Behind Ads that have Generated $1M+: Organic Social Pt. 2The Secret Behind Ads that have Generated $1M+: Organic Social Pt. 2Weaponizing Organic Social is the most effective way to drive consistent growth, while improving results with confidence. Here are the secrets you need to know! Chapters: 00:00 Intro 00:23 Maximize your social media roi: the 4 must-use strategies Resources: Learn about the Facebook Ads MBA Program @ MBA.FacebookDisrupter.com ~ See MORE SUCCESS & LESS STRESS while you SCALE WITH CONFIDENCE by learning the systems, processes & frameworks you need in an active and supportive community! “The Shape of Disrupt to Come”: Newsletter.FacebookDisrupter.com ~ Weekly Articles, Videos, Interviews & Deep Dives into Best Practices for E-Commerce, DTC, Lead Gen & MORE! Follow Me: Twitter: https://bit.ly/3wb9IWR Instagram: https://bit.ly/3lh8m6F TikTok: https://bit.ly/3N1HSli Facebook Group: https://bit.ly/3ytD58g

]]>Weaponizing Organic Social is the most effective way to drive consistent growth, while improving results with confidence. Here are the secrets you need to know! Chapters: 00:00 Intro 00:23 Maximize your social media roi: the 4 must-use strategies Resources: Learn about the Facebook Ads MBA Program @ MBA.FacebookDisrupter.com ~ See MORE SUCCESS & LESS STRESS while you SCALE WITH CONFIDENCE by learning the systems, processes & frameworks you need in an active and supportive community! “The Shape of Disrupt to Come”: Newsletter.FacebookDisrupter.com ~ Weekly Articles, Videos, Interviews & Deep Dives into Best Practices for E-Commerce, DTC, Lead Gen & MORE! Follow Me: Twitter: https://bit.ly/3wb9IWR Instagram: https://bit.ly/3lh8m6F TikTok: https://bit.ly/3N1HSli Facebook Group: https://bit.ly/3ytD58g

]]>6d8c5fd9-726b-4437-b310-446e4529f7aaThu, 27 Apr 2023 21:59:00 -040007:24falsefull<p>Weaponizing Organic Social is the most effective way to drive consistent growth, while improving results with confidence. Here are the secrets you need to know! Chapters: <a href="https://www.youtube.com/watch?v=UqSkJkCU3XA&list=PLf1OHBjQ40K7IQZiHSf0_nyKIlFDoCVx5&index=15&t=0s" rel="nofollow">00:00</a> Intro <a href="https://www.youtube.com/watch?v=UqSkJkCU3XA&list=PLf1OHBjQ40K7IQZiHSf0_nyKIlFDoCVx5&index=15&t=23s" rel="nofollow">00:23</a> Maximize your social media roi: the 4 must-use strategies Resources: Learn about the Facebook Ads MBA Program @ MBA.FacebookDisrupter.com ~ See MORE SUCCESS &amp; LESS STRESS while you SCALE WITH CONFIDENCE by learning the systems, processes &amp; frameworks you need in an active and supportive community! “The Shape of Disrupt to Come”: Newsletter.FacebookDisrupter.com ~ Weekly Articles, Videos, Interviews &amp; Deep Dives into Best Practices for E-Commerce, DTC, Lead Gen &amp; MORE! Follow Me: Twitter: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbjRZZlFqamdvQm1RTlB0ckdnQlNOYS13TnFnUXxBQ3Jtc0tsam56VWp5OXFJMThncDB3WGdzeVI0djQ0dlotc21wVS1uOF9BZEVpMFNvQXA3QVlzeVJfRGNQaWpEZXZiSzk2eFFuWGVrNFVqOVB2RFVoOTh4bUNrZXlETDgtU1lkMnd0SE5BSmh5a1lqdlFIWDhEQQ&q=https%3A%2F%2Fbit.ly%2F3wb9IWR&v=UqSkJkCU3XA" target="_blank" rel="nofollow">https://bit.ly/3wb9IWR</a> Instagram: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbFhTR3ROTC1OUERjUmo1ejFNMmFrSHhYUmZBQXxBQ3Jtc0ttOV9SRGpoRXpiWFkyb09JcE5NY2xxRmxSQU5ZU3p5SzJTVVFNUHk5dUVUOVBUVG1qdVZmZTZXWTc2REtWcndnQTAyZmFpYUV6UVJKQ0VpZTBENzdVMFNXelFMbWlxX0tScmxqQjNjSjFvMy1NMmtUUQ&q=https%3A%2F%2Fbit.ly%2F3lh8m6F&v=UqSkJkCU3XA" target="_blank" rel="nofollow">https://bit.ly/3lh8m6F</a> TikTok: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbXZzRVp5SEQ5d05FV3NmMUp2cmpZMzh5OVpNd3xBQ3Jtc0ttclM5OTNpTHdlOG5HZEtMWTRQd1BkcktGSm4tSERqOWdIbUdBNWpxcFQ4cGlZNjVnUFptSkpJcGNVVGx0S2FzZW1VNGhubjM2VExpNzBwVUQxYndQaEFBcGJnZXN2bV9BOTMxR1ZmX2NmVnVXdTF0UQ&q=https%3A%2F%2Fbit.ly%2F3N1HSli&v=UqSkJkCU3XA" target="_blank" rel="nofollow">https://bit.ly/3N1HSli</a> Facebook Group: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbmxjV1dMVkYzaS1zNUhwNEh5M0R0QWJkby1KZ3xBQ3Jtc0trNi0xclg3R1ItdWZTMXFoaXFZb05OREJ6MkI3S3hyTE41S3lyUk5GdjRBYW9aQ0RSNFA4anRTMVBlRXpsQVRYakNBbENWTEN3azJOQnNEOG9GTFdXdERnSHptdmZ5LW1vQURiZTVPYkhDQTNkdU90aw&q=https%3A%2F%2Fbit.ly%2F3ytD58g&v=UqSkJkCU3XA" target="_blank" rel="nofollow">https://bit.ly/3ytD58g</a><br></p> Charley TichenorScience of Ad Campaigns: Using Organic Social to Validate Creative Elements & Outsmart CompetitorsScience of Ad Campaigns: Using Organic Social to Validate Creative Elements & Outsmart CompetitorsOrganic social media is a powerful tool for market research and understanding consumer psychology, which can be used to improve paid ads and understand customers. When the content of paid ads aligns with what people are responding to on organic social media, the estimated action rate of the ads is likely to increase, which can lead to lower cost per thousand impressions (CPMs), higher reach, and ultimately, more money in the bank. Chapters 00:00 Intro 00:21 The Key to Ad Success: How to Use Organic Social for Market Research, Creative Validation and Competitive Intelligence 07:18 Part 2 & Thank You! Resources: Learn about the Facebook Ads MBA Program @ MBA.FacebookDisrupter.com ~ See MORE SUCCESS & LESS STRESS while you SCALE WITH CONFIDENCE by learning the systems, processes & frameworks you need in an active and supportive community! “The Shape of Disrupt to Come”: Newsletter.FacebookDisrupter.com ~ Weekly Articles, Videos, Interviews & Deep Dives into Best Practices for E-Commerce, DTC, Lead Gen & MORE!

]]>Organic social media is a powerful tool for market research and understanding consumer psychology, which can be used to improve paid ads and understand customers. When the content of paid ads aligns with what people are responding to on organic social media, the estimated action rate of the ads is likely to increase, which can lead to lower cost per thousand impressions (CPMs), higher reach, and ultimately, more money in the bank. Chapters 00:00 Intro 00:21 The Key to Ad Success: How to Use Organic Social for Market Research, Creative Validation and Competitive Intelligence 07:18 Part 2 & Thank You! Resources: Learn about the Facebook Ads MBA Program @ MBA.FacebookDisrupter.com ~ See MORE SUCCESS & LESS STRESS while you SCALE WITH CONFIDENCE by learning the systems, processes & frameworks you need in an active and supportive community! “The Shape of Disrupt to Come”: Newsletter.FacebookDisrupter.com ~ Weekly Articles, Videos, Interviews & Deep Dives into Best Practices for E-Commerce, DTC, Lead Gen & MORE!

]]>dc175f5b-f932-4c7e-b5cd-7870123c3ddeTue, 25 Apr 2023 21:58:12 -040007:46falsefull<p>Organic social media is a powerful tool for market research and understanding consumer psychology, which can be used to improve paid ads and understand customers. When the content of paid ads aligns with what people are responding to on organic social media, the estimated action rate of the ads is likely to increase, which can lead to lower cost per thousand impressions (CPMs), higher reach, and ultimately, more money in the bank. Chapters <a href="https://www.youtube.com/watch?v=LIyVTgyDksk&list=PLf1OHBjQ40K7IQZiHSf0_nyKIlFDoCVx5&index=16&t=0s" rel="nofollow">00:00</a> Intro <a href="https://www.youtube.com/watch?v=LIyVTgyDksk&list=PLf1OHBjQ40K7IQZiHSf0_nyKIlFDoCVx5&index=16&t=21s" rel="nofollow">00:21</a> The Key to Ad Success: How to Use Organic Social for Market Research, Creative Validation and Competitive Intelligence <a href="https://www.youtube.com/watch?v=LIyVTgyDksk&list=PLf1OHBjQ40K7IQZiHSf0_nyKIlFDoCVx5&index=16&t=438s" rel="nofollow">07:18</a> Part 2 &amp; Thank You! Resources: Learn about the Facebook Ads MBA Program @ MBA.FacebookDisrupter.com ~ See MORE SUCCESS &amp; LESS STRESS while you SCALE WITH CONFIDENCE by learning the systems, processes &amp; frameworks you need in an active and supportive community! “The Shape of Disrupt to Come”: Newsletter.FacebookDisrupter.com ~ Weekly Articles, Videos, Interviews &amp; Deep Dives into Best Practices for E-Commerce, DTC, Lead Gen &amp; MORE! <br></p> Charley TichenorHow to Run Facebook Ads for a Clothing Brand (Beginner Clothing Brand Marketing Guide)How to Run Facebook Ads for a Clothing Brand (Beginner Clothing Brand Marketing Guide)Facebook ads can be a powerful tool for scaling any brand, because of Facebook's large user base and ability to leverage data to target ads. We have to emphasize the importance of increasing the lifetime value (LTV) of customers by improving the second purchase rate and the average order value (AOV) of each purchase. Ultimately, the goal is to acquire future cash flow at a profit and manage cash flow through a cycle of second purchase rate and cadence.
Chapters 00:00 Intro 00:15 How to Target your Best Customers with Facebook Ads 02:33 How to Scale a brand with Facebook Ads by focusing on Cash Flow and Buyer Cadence 07:06 The Best Kinds of Facebook Ads for DTC Brands in 2023 Resources: Learn about the Facebook Ads MBA Program @ MBA.FacebookDisrupter.com ~ See MORE SUCCESS & LESS STRESS while you SCALE WITH CONFIDENCE! “The Shape of Disrupt to Come”: Newsletter.FacebookDisrupter.com Follow Me: Twitter: https://bit.ly/3wb9IWR Instagram: https://bit.ly/3lh8m6F TikTok: https://bit.ly/3N1HSli Facebook Group: https://bit.ly/3ytD58g

]]>Facebook ads can be a powerful tool for scaling any brand, because of Facebook's large user base and ability to leverage data to target ads. We have to emphasize the importance of increasing the lifetime value (LTV) of customers by improving the second purchase rate and the average order value (AOV) of each purchase. Ultimately, the goal is to acquire future cash flow at a profit and manage cash flow through a cycle of second purchase rate and cadence.
Chapters 00:00 Intro 00:15 How to Target your Best Customers with Facebook Ads 02:33 How to Scale a brand with Facebook Ads by focusing on Cash Flow and Buyer Cadence 07:06 The Best Kinds of Facebook Ads for DTC Brands in 2023 Resources: Learn about the Facebook Ads MBA Program @ MBA.FacebookDisrupter.com ~ See MORE SUCCESS & LESS STRESS while you SCALE WITH CONFIDENCE! “The Shape of Disrupt to Come”: Newsletter.FacebookDisrupter.com Follow Me: Twitter: https://bit.ly/3wb9IWR Instagram: https://bit.ly/3lh8m6F TikTok: https://bit.ly/3N1HSli Facebook Group: https://bit.ly/3ytD58g

]]>d574d476-1688-4b07-bd12-385ab34c59b4Thu, 20 Apr 2023 21:56:04 -040009:32falsefull<p>Facebook ads can be a powerful tool for scaling any brand, because of Facebook&#39;s large user base and ability to leverage data to target ads. We have to emphasize the importance of increasing the lifetime value (LTV) of customers by improving the second purchase rate and the average order value (AOV) of each purchase. Ultimately, the goal is to acquire future cash flow at a profit and manage cash flow through a cycle of second purchase rate and cadence. <br>Chapters <a href="https://www.youtube.com/watch?v=ONtrlAw6GzE&list=PLf1OHBjQ40K7IQZiHSf0_nyKIlFDoCVx5&index=17&t=0s" rel="nofollow">00:00</a> Intro <a href="https://www.youtube.com/watch?v=ONtrlAw6GzE&list=PLf1OHBjQ40K7IQZiHSf0_nyKIlFDoCVx5&index=17&t=15s" rel="nofollow">00:15</a> How to Target your Best Customers with Facebook Ads <a href="https://www.youtube.com/watch?v=ONtrlAw6GzE&list=PLf1OHBjQ40K7IQZiHSf0_nyKIlFDoCVx5&index=17&t=153s" rel="nofollow">02:33</a> How to Scale a brand with Facebook Ads by focusing on Cash Flow and Buyer Cadence <a href="https://www.youtube.com/watch?v=ONtrlAw6GzE&list=PLf1OHBjQ40K7IQZiHSf0_nyKIlFDoCVx5&index=17&t=426s" rel="nofollow">07:06</a> The Best Kinds of Facebook Ads for DTC Brands in 2023 Resources: Learn about the Facebook Ads MBA Program @ MBA.FacebookDisrupter.com ~ See MORE SUCCESS &amp; LESS STRESS while you SCALE WITH CONFIDENCE! “The Shape of Disrupt to Come”: Newsletter.FacebookDisrupter.com Follow Me: Twitter: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbERKVG0tZFZqNzFyMmZXZWY1QU84NmFLS0J2d3xBQ3Jtc0tsak5yclZ4TDl2cXd4ZFYwZVlEc0tGdmJjUE9rUDlVSGllUDlhN2hYRkM4N2tTU2pBUHBkZDNKcU5YRnAwc3B1dTU2aUVqSU1MbzVucXRhRVFDVUtxQjg5U1hKT0M5ekJRaEtjaW9wWVE3UVcxUWg2QQ&q=https%3A%2F%2Fbit.ly%2F3wb9IWR&v=ONtrlAw6GzE" target="_blank" rel="nofollow">https://bit.ly/3wb9IWR</a> Instagram: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbFI5VHJRT2JxWUs4WmM0M0ZGZWg2eWYydUJud3xBQ3Jtc0tsaVBxYmh0TXBCdkZMaDFaUHlmekZ1ZkRKUmE1NlRVYWZmeml5VENxWHZfd2dMOWs1VURtdTR3X1R6YmdveU9MUXh0RFpkU0puaG5XZFlva2JadnpiNTFZMjJnQjkzT1E2bGtfcVhxLS1QWnEyd2xwYw&q=https%3A%2F%2Fbit.ly%2F3lh8m6F&v=ONtrlAw6GzE" target="_blank" rel="nofollow">https://bit.ly/3lh8m6F</a> TikTok: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbHBMVm1tMUJ2S1VJQ3ZjY1JiZzVYSE5tb3RNZ3xBQ3Jtc0ttSjFIb2NhZklVMWRzRndHYzRBbmhsQVB6V241VFZJV29UYnZSMkotQklHWUkzVkJjUnloczVySHhrLXZ2X1J1RlV6a19leVMzX2Z3VHAzYlRWYlBWZG80X3ktY1E2eXdQOEppb2RYYWY3TUNlanFVbw&q=https%3A%2F%2Fbit.ly%2F3N1HSli&v=ONtrlAw6GzE" target="_blank" rel="nofollow">https://bit.ly/3N1HSli</a> Facebook Group: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbm1GZGZYVlRCVnZYWTJoVm12WFhjUEdUZXl6UXxBQ3Jtc0ttOTI5Y3RaZm5iSUxwaC1rVmt3UlA0b0ZVX0l4QlVqYVRDYWptb0c4bGpGSHR5X1ZuLXRiamd0SktFX0tFcHVpeThld1hEdjYyNkI3MHQzX0QxazZzZ2JaYXItUlh1SVRWeng0b3BWMTRoUmx5OURqOA&q=https%3A%2F%2Fbit.ly%2F3ytD58g&v=ONtrlAw6GzE" target="_blank" rel="nofollow">https://bit.ly/3ytD58g</a><br></p> Charley TichenorHow to test Facebook Ads the Right WayHow to test Facebook Ads the Right WayThis is my blueprint for building 8-figure brand ad accounts, that will also save time and cut costs. Facebook ads are a paid version of organic content, they make their own audiences and organic content runs on the same engine inside of Facebook as ads do. The creative elements of the ad determine the ad's efficiency and scale.


Resources: Learn about the Facebook Ads MBA Program @ MBA.FacebookDisrupter.com ~ See MORE SUCCESS & LESS STRESS while you SCALE WITH CONFIDENCE in an active and supportive community! “The Shape of Disrupt to Come”: Newsletter.FacebookDisrupter.com Follow Me: Twitter: https://bit.ly/3wb9IWR Instagram: https://bit.ly/3lh8m6F TikTok: https://bit.ly/3N1HSli Facebook Group: https://bit.ly/3ytD58g

]]>This is my blueprint for building 8-figure brand ad accounts, that will also save time and cut costs. Facebook ads are a paid version of organic content, they make their own audiences and organic content runs on the same engine inside of Facebook as ads do. The creative elements of the ad determine the ad's efficiency and scale.


Resources: Learn about the Facebook Ads MBA Program @ MBA.FacebookDisrupter.com ~ See MORE SUCCESS & LESS STRESS while you SCALE WITH CONFIDENCE in an active and supportive community! “The Shape of Disrupt to Come”: Newsletter.FacebookDisrupter.com Follow Me: Twitter: https://bit.ly/3wb9IWR Instagram: https://bit.ly/3lh8m6F TikTok: https://bit.ly/3N1HSli Facebook Group: https://bit.ly/3ytD58g

]]>ded3687e-647d-4aff-8b38-4156bf8309f0Tue, 18 Apr 2023 21:55:11 -040012:24falsefull<p>This is my blueprint for building 8-figure brand ad accounts, that will also save time and cut costs. Facebook ads are a paid version of organic content, they make their own audiences and organic content runs on the same engine inside of Facebook as ads do. The creative elements of the ad determine the ad&#39;s efficiency and scale.</p> <p><br></p> <p>Resources: Learn about the Facebook Ads MBA Program @ MBA.FacebookDisrupter.com ~ See MORE SUCCESS &amp; LESS STRESS while you SCALE WITH CONFIDENCE in an active and supportive community! “The Shape of Disrupt to Come”: Newsletter.FacebookDisrupter.com Follow Me: Twitter: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbHVvMGU1QjQ4a3Vidzd0MUlOcGp6Ty1HSHdIUXxBQ3Jtc0trNU91YlpmbTdySmpkcERyYlY2andOeF9DdWU3UnVCNnRBTUlTVFBRWFk1WTdJdGw0ckdpVkhVQXpLenJINzRoT3FVQ2hIWklNVzd1VGo0WmVYb1gwc1ZrSDZWQWgtMFkzUW1FWTlwMzl5SG9UNmxOdw&q=https%3A%2F%2Fbit.ly%2F3wb9IWR&v=mtkHpnSCT7Y" target="_blank" rel="nofollow">https://bit.ly/3wb9IWR</a> Instagram: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbkFQU0NwVTV6SHprcTVFcFFKUFJJWDhGNU1DZ3xBQ3Jtc0tsVUtOeTZoTG1TVFR5WVloS0x3MUsyOEFmR0IyeVh3UzlIU1dzVFQyOVk2SnRQQ1o0cWxkRmx4ZENpYktaanBpV3p1eGNaSUQzbl9VcHV1OE1WeXZUenJqRWhzbjQxWDMyM2hvN3h6YjUwOHNQX05Eaw&q=https%3A%2F%2Fbit.ly%2F3lh8m6F&v=mtkHpnSCT7Y" target="_blank" rel="nofollow">https://bit.ly/3lh8m6F</a> TikTok: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbGhOZ1Z4Y19nNmpfU28zNGNfeGtheEVlQ3pWZ3xBQ3Jtc0ttTkZNdWIyUEdOOWtDUy12ckxMUWY2RVZQSW5kUmsxakpvQVNvZDhJU2hCNjg2Y2xiZ1VxVUtpSXlGZmoyc0x6SmJUV0d1UmVtRVg3VlJNSTZDTy1sdEI3M09DM2RpSFZUQlBwUDlBbVIxU2F0SE1RRQ&q=https%3A%2F%2Fbit.ly%2F3N1HSli&v=mtkHpnSCT7Y" target="_blank" rel="nofollow">https://bit.ly/3N1HSli</a> Facebook Group: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbUtqcEtwMVMyVE43VENJa0xlbHVRQTdsWGtfZ3xBQ3Jtc0trTmVJR0xzcDNmTDQ0OXlVMmtvRmwxUVhmeGtBRktnSmJpVERUcWcxTTRoSWZwSXM2d1VtQ19XVGdZWlNTaC0wWDZCaXZkRTJaTm1TWlRtcDdkUVJlMzJ1bG9jcFFYdC14NlplWFdCQko4V0RSZ3I2MA&q=https%3A%2F%2Fbit.ly%2F3ytD58g&v=mtkHpnSCT7Y" target="_blank" rel="nofollow">https://bit.ly/3ytD58g</a></p> Charley TichenorMaximize Your Facebook Ad Success in 2023 by Steering Clear of this Targeting PitfallMaximize Your Facebook Ad Success in 2023 by Steering Clear of this Targeting PitfallThe biggest myth when running Facebook ads is that you should target specific audiences. This couldn’t be further from the truth.
Resources: Learn about the Facebook Ads MBA Program @ MBA.FacebookDisrupter.com ~ See MORE SUCCESS & LESS STRESS while you SCALE WITH CONFIDENCE in an active and supportive community! “The Shape of Disrupt to Come”: Newsletter.FacebookDisrupter.com Follow Me: Twitter: https://bit.ly/3wb9IWR Instagram: https://bit.ly/3lh8m6F TikTok: https://bit.ly/3N1HSli Facebook Group: https://bit.ly/3ytD58g

]]>The biggest myth when running Facebook ads is that you should target specific audiences. This couldn’t be further from the truth.
Resources: Learn about the Facebook Ads MBA Program @ MBA.FacebookDisrupter.com ~ See MORE SUCCESS & LESS STRESS while you SCALE WITH CONFIDENCE in an active and supportive community! “The Shape of Disrupt to Come”: Newsletter.FacebookDisrupter.com Follow Me: Twitter: https://bit.ly/3wb9IWR Instagram: https://bit.ly/3lh8m6F TikTok: https://bit.ly/3N1HSli Facebook Group: https://bit.ly/3ytD58g

]]>7e355490-f965-4cb2-8e0f-020d86d50df4Thu, 13 Apr 2023 21:52:40 -040011:06falsefull<p>The biggest myth when running Facebook ads is that you should target specific audiences. This couldn’t be further from the truth. <br>Resources: Learn about the Facebook Ads MBA Program @ MBA.FacebookDisrupter.com ~ See MORE SUCCESS &amp; LESS STRESS while you SCALE WITH CONFIDENCE in an active and supportive community! “The Shape of Disrupt to Come”: Newsletter.FacebookDisrupter.com Follow Me: Twitter: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbHN2NzdrNS1iNG5wTURpSlpSS1Ytam1JSGVNd3xBQ3Jtc0ttb2Z1ejM2em1vWktlTHhpNW1KeWQyRVFxeUpObVp5ZlNaRURiZFNMQjIyZDVpZU9na1NPLWRhaC1wenZnVk5jemtDeEdrUmRGeDlzd0VFQVhFenNXUFB2WV9HWHdwVDNKdFNtYmdQUUtTMUxmelM2NA&q=https%3A%2F%2Fbit.ly%2F3wb9IWR&v=F4e1BamdMpI" target="_blank" rel="nofollow">https://bit.ly/3wb9IWR</a> Instagram: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbHh6bnFlVC1QTjlXRldKaDFlQ1hzanN1eVdFZ3xBQ3Jtc0tscHNRTFJPU1RaNmtNcF9SckZiQlROalUwajk2eF9ydTJaTWk3dlY5WktNMUZOc0E4akM0WFV4RTg0dmN6U00tdzZybnprZUY3ZlozYmdEd2VTR3JJQU10RWlHVFlLSEp4NERXMDdCT3RvbDl5RGpNRQ&q=https%3A%2F%2Fbit.ly%2F3lh8m6F&v=F4e1BamdMpI" target="_blank" rel="nofollow">https://bit.ly/3lh8m6F</a> TikTok: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbXIxbUlFNk9feDQwTWMzbGZjMXBLby1NYlFwUXxBQ3Jtc0tsVGo4bm5CQXQzVklIZUp2eDIxOXV0QzBYYmIzOVR5U05LYTBoMnhKTm1qeXFveVFlNGRmbm5vSVRwMVdYV0drc1R2TjJFX1oyZnA1TEZKSXp5VWRiS0pLckhqLXJBX2xXUWUtd0hTMTVWdUNOU1dLTQ&q=https%3A%2F%2Fbit.ly%2F3N1HSli&v=F4e1BamdMpI" target="_blank" rel="nofollow">https://bit.ly/3N1HSli</a> Facebook Group: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbTZobS1NSHlsa3NLa3hnVUgtOG84UzdfT1RCZ3xBQ3Jtc0tua0pURnVneEo2X0wwdXdQOVI5VnhlRFM3MUl6ZDdKaVdWRjRkZTZjZDBaRnk4VW9ENGxoSU5sdkVZR0VSQlBGMjJVSmFTNGJjVTZXc0QyX3RUYzJZQk05YnpyaGlYSE1rSmp1TWRGQzUxcWRqOVZmdw&q=https%3A%2F%2Fbit.ly%2F3ytD58g&v=F4e1BamdMpI" target="_blank" rel="nofollow">https://bit.ly/3ytD58g</a><br></p> Charley TichenorHow to Scale to over a Million dollars a month with your Facebook Ad Account in 2023 (*Like I am)How to Scale to over a Million dollars a month with your Facebook Ad Account in 2023 (*Like I am)We know that Facebook is a machine, learning platform built on game theory and signal theory economics. The scientific method is the most effective way to improve our efforts. The one campaign per business objective ad account is the single best union of these two objective facts.
Resources: Learn about the Facebook Ads MBA Program @ MBA.FacebookDisrupter.com ~ See MORE SUCCESS & LESS STRESS while you SCALE WITH CONFIDENCE by learning the systems, processes & frameworks you need in an active and supportive community! “The Shape of Disrupt to Come”: Newsletter.FacebookDisrupter.com ~ Weekly Articles, Videos, Interviews & Deep Dives into Best Practices for E-Commerce, DTC, Lead Gen & MORE! Follow Me: Twitter: https://bit.ly/3wb9IWR Instagram: https://bit.ly/3lh8m6F TikTok: https://bit.ly/3N1HSli Facebook Group: https://bit.ly/3ytD58g

]]>We know that Facebook is a machine, learning platform built on game theory and signal theory economics. The scientific method is the most effective way to improve our efforts. The one campaign per business objective ad account is the single best union of these two objective facts.
Resources: Learn about the Facebook Ads MBA Program @ MBA.FacebookDisrupter.com ~ See MORE SUCCESS & LESS STRESS while you SCALE WITH CONFIDENCE by learning the systems, processes & frameworks you need in an active and supportive community! “The Shape of Disrupt to Come”: Newsletter.FacebookDisrupter.com ~ Weekly Articles, Videos, Interviews & Deep Dives into Best Practices for E-Commerce, DTC, Lead Gen & MORE! Follow Me: Twitter: https://bit.ly/3wb9IWR Instagram: https://bit.ly/3lh8m6F TikTok: https://bit.ly/3N1HSli Facebook Group: https://bit.ly/3ytD58g

]]>1fb69b07-a53b-4f69-9fe8-657284b7562aTue, 11 Apr 2023 21:51:21 -040015:42falsefull<p>We know that Facebook is a machine, learning platform built on game theory and signal theory economics. The scientific method is the most effective way to improve our efforts. The one campaign per business objective ad account is the single best union of these two objective facts. <br>Resources: Learn about the Facebook Ads MBA Program @ MBA.FacebookDisrupter.com ~ See MORE SUCCESS &amp; LESS STRESS while you SCALE WITH CONFIDENCE by learning the systems, processes &amp; frameworks you need in an active and supportive community! “The Shape of Disrupt to Come”: Newsletter.FacebookDisrupter.com ~ Weekly Articles, Videos, Interviews &amp; Deep Dives into Best Practices for E-Commerce, DTC, Lead Gen &amp; MORE! Follow Me: Twitter: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbDVCQVFsV014b0UwWE5lNndlcUt3QjAta3FuQXxBQ3Jtc0ttOXZkV2h5SEZQMWg4aDhxRG1NdE9DSi12VWJXLVExWFBzS2R2QXJ3RDIybjlQZTZPak4yNTFrZUU5QVcxZ1hXc2lLNTFkWmUtS0JMS0hkMTF5bmtZeTdwUWFKWDl0eDZVeG5RZUhhS0d3Vm54aGx5TQ&q=https%3A%2F%2Fbit.ly%2F3wb9IWR&v=jMv9du0nBxw" target="_blank" rel="nofollow">https://bit.ly/3wb9IWR</a> Instagram: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa0pKVl9td1dVYjlQem5sbTkxRGtndGNlbGZuUXxBQ3Jtc0tsQWIyRE5ZWDYyZzRIdTlkWlBPb29OZWdUQ0FPbzFVdDJ5VG5iS25fR2R1ak00Y2FoR0VfdHR0R1NnZXM1WE1EWHd1SVB0Ul82aF9qOWM3alFfTFBnNndObzZuUmFBdlkta242blhfTHhMS29zSjhsaw&q=https%3A%2F%2Fbit.ly%2F3lh8m6F&v=jMv9du0nBxw" target="_blank" rel="nofollow">https://bit.ly/3lh8m6F</a> TikTok: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa1dSMFRpZEVQb1J5Y2hoNy1laUxyTi12WXBiZ3xBQ3Jtc0trTkdjbThSVDc0d3hLS1ZKaWxBcDJ5NUdYYnRsNGxiOGt3eUpWRWt3ekNwd0tLbms1QWZsR01jSWljNG43VEpnNTB2Zmc4ZFJ1WnJDQktPVjA1RjdrZlhMWEd2TG1icWJfY0NXYVZGM3NRX1gtRExLdw&q=https%3A%2F%2Fbit.ly%2F3N1HSli&v=jMv9du0nBxw" target="_blank" rel="nofollow">https://bit.ly/3N1HSli</a> Facebook Group: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbnVxb2cyZTcySjFPLXhfOTBLajNyMFctQXNMQXxBQ3Jtc0ttZThaUzZMNkNLcWFIZ2Q0VFRTS0FhX054MlkyVWlIYmJOVFZ0aUZpMVQtN2Z3TDRnaldEQVBlWDZJSlMxUDMtcks1bFhBRlBMdVE3UXZvczJNNXlqNnpVdzBURE9YQ3l1LXdTMUVtNDNwTk1qOHBzUQ&q=https%3A%2F%2Fbit.ly%2F3ytD58g&v=jMv9du0nBxw" target="_blank" rel="nofollow">https://bit.ly/3ytD58g</a></p> Charley TichenorDiscover the Secret to Getting Rich: The 1x ROAS Rule for Scaling Your BusinessDiscover the Secret to Getting Rich: The 1x ROAS Rule for Scaling Your BusinessQ5 is that magical time between Christmas and when everybody stops spending money. While much of the hype is around Black Friday, executing Q5 properly can easily raise your daily performance by 20 to 50% every day for the next year. When done really well, it can help you easily 2x to 10x your business in 2023.

]]>Q5 is that magical time between Christmas and when everybody stops spending money. While much of the hype is around Black Friday, executing Q5 properly can easily raise your daily performance by 20 to 50% every day for the next year. When done really well, it can help you easily 2x to 10x your business in 2023.

]]>a3886267-ec35-4baf-8002-ad8a96d2f131Tue, 11 Apr 2023 21:42:45 -040012:28falsefull<p>Q5 is that magical time between Christmas and when everybody stops spending money. While much of the hype is around Black Friday, executing Q5 properly can easily raise your daily performance by 20 to 50% every day for the next year. When done really well, it can help you easily 2x to 10x your business in 2023. <br></p> Charley TichenorDiscover the Ultimate Facebook Ad Strategies for 2023: 3 NEW Secrets Revealed!Discover the Ultimate Facebook Ad Strategies for 2023: 3 NEW Secrets Revealed!Facebook hasn’t been this easy in years, here are the 3 most important things you need to know!
Resources: Learn about the Facebook Ads MBA Program @ MBA.FacebookDisrupter.com ~ See MORE SUCCESS & LESS STRESS while you SCALE WITH CONFIDENCE by learning the systems, processes & frameworks you need in an active and supportive community! “The Shape of Disrupt to Come”: Newsletter.FacebookDisrupter.com Follow Me: Twitter: https://bit.ly/3wb9IWR Instagram: https://bit.ly/3lh8m6F TikTok: https://bit.ly/3N1HSli Facebook Group: https://bit.ly/3ytD58g

]]>Facebook hasn’t been this easy in years, here are the 3 most important things you need to know!
Resources: Learn about the Facebook Ads MBA Program @ MBA.FacebookDisrupter.com ~ See MORE SUCCESS & LESS STRESS while you SCALE WITH CONFIDENCE by learning the systems, processes & frameworks you need in an active and supportive community! “The Shape of Disrupt to Come”: Newsletter.FacebookDisrupter.com Follow Me: Twitter: https://bit.ly/3wb9IWR Instagram: https://bit.ly/3lh8m6F TikTok: https://bit.ly/3N1HSli Facebook Group: https://bit.ly/3ytD58g

]]>585e6df9-dd7d-475e-af2a-d23e3d4d837eThu, 06 Apr 2023 21:44:17 -040016:07falsefull<p>Facebook hasn’t been this easy in years, here are the 3 most important things you need to know! <br>Resources: Learn about the Facebook Ads MBA Program @ MBA.FacebookDisrupter.com ~ See MORE SUCCESS &amp; LESS STRESS while you SCALE WITH CONFIDENCE by learning the systems, processes &amp; frameworks you need in an active and supportive community! “The Shape of Disrupt to Come”: Newsletter.FacebookDisrupter.com Follow Me: Twitter: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbG1vaEtJTXZxXzd1LVlUMzNEN29iT2ZVN0RHd3xBQ3Jtc0ttQ0t4bjRVLS12RVNaWVNjcnhvMllhTHI5NUtpZVpVd0c1ZVhpbTVmMXd3clBZT1NLa3FiN3JMTmwzLW1mSjFpbWtKSFAtT0VMZlFGQkZUM1J6SC1NeHRwcXVmUFBsV2ZTYVZnQzVEQWxpdkttOTJPYw&q=https%3A%2F%2Fbit.ly%2F3wb9IWR&v=UxI3HpheYeI" target="_blank" rel="nofollow">https://bit.ly/3wb9IWR</a> Instagram: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbWUwV1hvdWcxdnV6cTdwVGoxQ3BJb2tUc0JFQXxBQ3Jtc0trU245SXhGXzZKSU5IdTNlZm54SW45V1BRczRMLVdoQnhIczZkRVN4UFBYTjlfLWRMel9IX0ZzdzFWQTJzSEpFUmtpSTloSy1UYVJWaEUzZ2JwVi1pdDA2WGNkVi1PVzNHR3hNTm5nSVp5c0x2YlppWQ&q=https%3A%2F%2Fbit.ly%2F3lh8m6F&v=UxI3HpheYeI" target="_blank" rel="nofollow">https://bit.ly/3lh8m6F</a> TikTok: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbm5WQ3c0VnVVMWhYelUtX0tfNDlONU1tRzhlUXxBQ3Jtc0tuU1FYZ3NlN1hQdUhEWXVuM0lTVEhaUGtPX1pEVmV0SF9ZQ25vMmFLMGd4UjlPV0dEMjBYblpQdkFlVmNRQ1RLRVhYUHA2RkIxdU5NN05qOHZRdFNaUkwxUXBPVUs1b1hOWWNsd1dsOGZONS14ckt4MA&q=https%3A%2F%2Fbit.ly%2F3N1HSli&v=UxI3HpheYeI" target="_blank" rel="nofollow">https://bit.ly/3N1HSli</a> Facebook Group: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbkNHdDNQZFBMbWlhWUp2d1NYOTFhLTg2bXBsd3xBQ3Jtc0trcVJ0LUVwY1B2cXdQdVp2NlF6U2tCWFlEeUlJRmF0UmllVXBTOWtlcF9YYjVoUzQ2ZnhvbjY4S2cyM0dVOWhjT21za2dxeUowbTJ3cXVVWmtvUXpHRi1Mbi0zYTlEaFk0SU55Sy14OWs2T01aNjluVQ&q=https%3A%2F%2Fbit.ly%2F3ytD58g&v=UxI3HpheYeI" target="_blank" rel="nofollow">https://bit.ly/3ytD58g</a><br></p> Charley TichenorThe Coach Yu Show - Facebook Ads Secrets with Charles TichenorThe Coach Yu Show - Facebook Ads Secrets with Charles Tichenor1) 1:36 What was it like to have a 7-figure daily budget on Facebook?


2) 2:32 What are the most common mistakes that prevent people from scaling up from a $1,000 - $2,000 daily ad budget? 


3) 4:09 Tell us more about your systemic approach to testing that is less trial and error and more architecture based


4) 5:47 "How do we structure our campaigns now, given that Facebook's a smart machine learning system, given that it's not one-off offers and it has to be evergreen? Talk about how important it is to have 50 conversions per ad set."


5) 8:07 "What is the ideal campaign structure?"


6) 10:36 "Back to campaign structure. You're saying within a conversion objective campaign, you're having multiple ad sets; one broad, one or two look-alikes, and maybe a custom audience or two?"


7) 12:10 Are you willing to scale on less than one ROAS if you know that there are unattributed sales that are flowing into other channels or there's a higher PV? and how do you account for things like iOS14? What have you noticed in terms of maybe fewer sales or attribution, or changes in the algorithm?


8) 13:55 What do you do to account for discrepancies? Do you just accept a higher CPA


9) 15:33 How do we triangulate between Facebook ads, Google Analytics, Shopify, events manager, Google Tag Manager, and all these other 'conflicting' sources?


10) 17:29 We talked briefly about re-marketing, and how most of the conversion optimization if we choose conversions as the objective, will come through broad and look alike. Then what do we do with email and web custom audiences?


11) 18:49 Why don't you use re-marketing audiences?


12) 20:07  "You've been focusing mostly on conversion as the objective whether it's a tripwire, or a core offer, or an add-to-cart or something like that- what about top and mid-funnel objectives? How does that play in?"


13) 22:13 What I want to distinguish is between content that's about the conversion versus choosing the conversion objective, and do they go together?


14) 24:47 "What about using lead ads to be able to collect emails, and re-marketing from email to a sale?"


15) 26:06 "Talk about what industries you see are really popping right now, or the ones you're working with."


16) 28:35  "You mentioned SAS, what are some of the strategies that you see that are working for SAS companies?"


17) 30:10 "You did that through Facebook ads?"


18) 30:23 "What objective did you choose?"


19) 31:27 "Does it only work on high LTV products or experiences?"


20) 33:27 "You mentioned there were three things for SAS businesses- the experience, the on-boarding, and what was the third piece?"


21) 39:48 How do people get a team and processes in place so that they don't have to worry about running the machine anymore- getting content, collecting feedback, UGC?


22) 43:06 What's the right way to think about content and how do we actually create it?


23) 46:05  What have you noticed in terms of average costs over the last year or so? Like average CPM, average CPC, average conversion rates?


24) 49:15 What about things like Dollar a Day? What's been your experience in testing that?


25) 51:29 "Is there a question you wish you were asked on a podcast?"


26) 54:47 "Name 10 things that begin with the letter P."


27) 55:43 "How can people find out more about you?"

]]>1) 1:36 What was it like to have a 7-figure daily budget on Facebook?


2) 2:32 What are the most common mistakes that prevent people from scaling up from a $1,000 - $2,000 daily ad budget? 


3) 4:09 Tell us more about your systemic approach to testing that is less trial and error and more architecture based


4) 5:47 "How do we structure our campaigns now, given that Facebook's a smart machine learning system, given that it's not one-off offers and it has to be evergreen? Talk about how important it is to have 50 conversions per ad set."


5) 8:07 "What is the ideal campaign structure?"


6) 10:36 "Back to campaign structure. You're saying within a conversion objective campaign, you're having multiple ad sets; one broad, one or two look-alikes, and maybe a custom audience or two?"


7) 12:10 Are you willing to scale on less than one ROAS if you know that there are unattributed sales that are flowing into other channels or there's a higher PV? and how do you account for things like iOS14? What have you noticed in terms of maybe fewer sales or attribution, or changes in the algorithm?


8) 13:55 What do you do to account for discrepancies? Do you just accept a higher CPA


9) 15:33 How do we triangulate between Facebook ads, Google Analytics, Shopify, events manager, Google Tag Manager, and all these other 'conflicting' sources?


10) 17:29 We talked briefly about re-marketing, and how most of the conversion optimization if we choose conversions as the objective, will come through broad and look alike. Then what do we do with email and web custom audiences?


11) 18:49 Why don't you use re-marketing audiences?


12) 20:07  "You've been focusing mostly on conversion as the objective whether it's a tripwire, or a core offer, or an add-to-cart or something like that- what about top and mid-funnel objectives? How does that play in?"


13) 22:13 What I want to distinguish is between content that's about the conversion versus choosing the conversion objective, and do they go together?


14) 24:47 "What about using lead ads to be able to collect emails, and re-marketing from email to a sale?"


15) 26:06 "Talk about what industries you see are really popping right now, or the ones you're working with."


16) 28:35  "You mentioned SAS, what are some of the strategies that you see that are working for SAS companies?"


17) 30:10 "You did that through Facebook ads?"


18) 30:23 "What objective did you choose?"


19) 31:27 "Does it only work on high LTV products or experiences?"


20) 33:27 "You mentioned there were three things for SAS businesses- the experience, the on-boarding, and what was the third piece?"


21) 39:48 How do people get a team and processes in place so that they don't have to worry about running the machine anymore- getting content, collecting feedback, UGC?


22) 43:06 What's the right way to think about content and how do we actually create it?


23) 46:05  What have you noticed in terms of average costs over the last year or so? Like average CPM, average CPC, average conversion rates?


24) 49:15 What about things like Dollar a Day? What's been your experience in testing that?


25) 51:29 "Is there a question you wish you were asked on a podcast?"


26) 54:47 "Name 10 things that begin with the letter P."


27) 55:43 "How can people find out more about you?"

]]>4a6ddd5b-16ca-43e7-b45b-5a23d9df2d59Tue, 07 Mar 2023 17:17:17 -040057:15falsefull<p>1) 1:36 What was it like to have a 7-figure daily budget on Facebook?</p> <p><br></p> <p>2) 2:32 What are the most common mistakes that prevent people from scaling up from a $1,000 - $2,000 daily ad budget?&nbsp;</p> <p><br></p> <p>3) 4:09 Tell us more about your systemic approach to testing that is less trial and error and more architecture based</p> <p><br></p> <p>4) 5:47 "How do we structure our campaigns now, given that Facebook's a smart machine learning system, given that it's not one-off offers and it has to be evergreen? Talk about how important it is to have 50 conversions per ad set."</p> <p><br></p> <p>5) 8:07 "What is the ideal campaign structure?"</p> <p><br></p> <p>6) 10:36 "Back to campaign structure. You're saying within a conversion objective campaign, you're having multiple ad sets; one broad, one or two look-alikes, and maybe a custom audience or two?"</p> <p><br></p> <p>7) 12:10 Are you willing to scale on less than one ROAS if you know that there are unattributed sales that are flowing into other channels or there's a higher PV? and how do you account for things like iOS14? What have you noticed in terms of maybe fewer sales or attribution, or changes in the algorithm?</p> <p><br></p> <p>8) 13:55 What do you do to account for discrepancies? Do you just accept a higher CPA</p> <p><br></p> <p>9) 15:33 How do we triangulate between Facebook ads, Google Analytics, Shopify, events manager, Google Tag Manager, and all these other 'conflicting' sources?</p> <p><br></p> <p>10) 17:29 We talked briefly about re-marketing, and how most of the conversion optimization if we choose conversions as the objective, will come through broad and look alike. Then what do we do with email and web custom audiences?</p> <p><br></p> <p>11) 18:49 Why don't you use re-marketing audiences?</p> <p><br></p> <p>12) 20:07 &nbsp;"You've been focusing mostly on conversion as the objective whether it's a tripwire, or a core offer, or an add-to-cart or something like that- what about top and mid-funnel objectives? How does that play in?"</p> <p><br></p> <p>13) 22:13 What I want to distinguish is between content that's about the conversion versus choosing the conversion objective, and do they go together?</p> <p><br></p> <p>14) 24:47 "What about using lead ads to be able to collect emails, and re-marketing from email to a sale?"</p> <p><br></p> <p>15) 26:06 "Talk about what industries you see are really popping right now, or the ones you're working with."</p> <p><br></p> <p>16) 28:35 &nbsp;"You mentioned SAS, what are some of the strategies that you see that are working for SAS companies?"</p> <p><br></p> <p>17) 30:10 "You did that through Facebook ads?"</p> <p><br></p> <p>18) 30:23 "What objective did you choose?"</p> <p><br></p> <p>19) 31:27 "Does it only work on high LTV products or experiences?"</p> <p><br></p> <p>20) 33:27 "You mentioned there were three things for SAS businesses- the experience, the on-boarding, and what was the third piece?"</p> <p><br></p> <p>21) 39:48 How do people get a team and processes in place so that they don't have to worry about running the machine anymore- getting content, collecting feedback, UGC?</p> <p><br></p> <p>22) 43:06 What's the right way to think about content and how do we actually create it?</p> <p><br></p> <p>23) 46:05 &nbsp;What have you noticed in terms of average costs over the last year or so? Like average CPM, average CPC, average conversion rates?</p> <p><br></p> <p>24) 49:15 What about things like Dollar a Day? What's been your experience in testing that?</p> <p><br></p> <p>25) 51:29 "Is there a question you wish you were asked on a podcast?"</p> <p><br></p> <p>26) 54:47 "Name 10 things that begin with the letter P."</p> <p><br></p> <p>27) 55:43 "How can people find out more about you?"</p> Charley TichenorFrom Punk Rock Star To Marketing MasterFrom Punk Rock Star To Marketing MasterIn this episode, we sit with Charley and talk about his life from punk rockstar to marketing master and Facebook ads wizard.

]]>In this episode, we sit with Charley and talk about his life from punk rockstar to marketing master and Facebook ads wizard.

]]>76975dc9-495e-49d2-a6e4-b376d8f95071Thu, 02 Mar 2023 17:16:15 -040052:52falsefull<p>In this episode, we sit with Charley and talk about his life from punk rockstar to marketing master and Facebook ads wizard.</p> Charley TichenorTwo Facebook Ad Experts and a Rockstar radio host walk into a room...Two Facebook Ad Experts and a Rockstar radio host walk into a room...Charley Tichenor has spent nearly a decade of growing 7 & 8 figure business with Facebook Ads, so today Nick picks his brain about the ever-growing and changing platform. They cover everything from strategy, to ad set build, to audience selection, while having a laugh along the way!


It's an in-depth episode perfect for people who are starting out with Facebook Ads but also those experienced marketers who want to try something new!


]]>Charley Tichenor has spent nearly a decade of growing 7 & 8 figure business with Facebook Ads, so today Nick picks his brain about the ever-growing and changing platform. They cover everything from strategy, to ad set build, to audience selection, while having a laugh along the way!


It's an in-depth episode perfect for people who are starting out with Facebook Ads but also those experienced marketers who want to try something new!


]]>ad793d5c-4dd4-486d-b383-3143927c9061Tue, 28 Feb 2023 17:15:29 -040001:32:50falsefull<p>Charley Tichenor has spent nearly a decade of growing 7 &amp; 8 figure business with Facebook Ads, so today Nick picks his brain about the ever-growing and changing platform. They cover everything from strategy, to ad set build, to audience selection, while having a laugh along the way!</p> <p><br></p> <p>It's an in-depth episode perfect for people who are starting out with Facebook Ads but also those experienced marketers who want to try something new!</p> <p><br></p> Charley TichenorFacebook Ads Are NOT DeadFacebook Ads Are NOT DeadAre Facebook Ads really dead? We chatted with Charles Tichenor all about the future of Facebook Ads and how you make them profitable in 2022.

]]>Are Facebook Ads really dead? We chatted with Charles Tichenor all about the future of Facebook Ads and how you make them profitable in 2022.

]]>b6f6f7ba-321f-467b-9a3b-df12a96d0f7fThu, 23 Feb 2023 18:00:00 -040007:36falsefull<p>Are Facebook Ads really dead? We chatted with Charles Tichenor all about the future of Facebook Ads and how you make them profitable in 2022.</p> Charley TichenorSpending $100 Million+ on Facebook Ads & More w/ Charley TichenorSpending $100 Million+ on Facebook Ads & More w/ Charley TichenorIn this episode of The Snowball Effect, Social Snowball founder Noah Tucker sits down with entrepreneur Charley Tichenor to discuss the latest buzz in the digital world

]]>In this episode of The Snowball Effect, Social Snowball founder Noah Tucker sits down with entrepreneur Charley Tichenor to discuss the latest buzz in the digital world

]]>70fbf0d6-9295-4073-b3c3-136de985cbfcTue, 21 Feb 2023 16:50:49 -040023:04falsefull<p>In this episode of The Snowball Effect, Social Snowball founder Noah Tucker sits down with entrepreneur Charley Tichenor to discuss the latest buzz in the digital world</p> Charley TichenorCharley Tichenor; Facebook Top 100 Advertising Expert in the USA.Charley Tichenor; Facebook Top 100 Advertising Expert in the USA.In today's podcast, we have Charley Tichenor with us. Charley is one of the Top 100 Facebook Advertising Experts in the USA. He has generated 9figures USD in Revenue and has been published in Facebook Success Stories & Case Studies, DTC Newsletter & Utopia. Charley helps businesses and agencies to make Facebook Advertising simple and easy while scaling success.

Charley started his career as a data entry operator in Hollywood and then transitioned to become a Facebook expert. He went through the process of self-learning and discovered the secrets of getting money from strangers on the internet. He learned the most cost-efficient way to reach many people and monetize their attention. Today Charley is sharing his entrepreneurial journey with us and also sharing his wisdom regarding Facebook so that you could also grow your business by taking full advantage of Facebook advertisements. 

You will learn from Charley:

How you should do your Facebook ads after the recent update of Facebook algorithm?

Which business owners will suffer more and which will win in regards to Facebook ads?

The formula of business success.

Applying those practices on Facebook that work well on Google.

Instagram versus Facebook. Which one is more effective for running ad campaigns?

How much money a small business should put on Facebook ads?

Business model and business objective of Facebook.

Value of Facebook groups.

How to target people to sell your product or service.

How Facebook ads work?

Is organic traffic still relevant?

Value of understanding your customer and making content for them.

Value of surrounding yourself with Alphas.

Importance of investing in your learning.

How offering high-price things to a customer increases your conversion rate?

]]>In today's podcast, we have Charley Tichenor with us. Charley is one of the Top 100 Facebook Advertising Experts in the USA. He has generated 9figures USD in Revenue and has been published in Facebook Success Stories & Case Studies, DTC Newsletter & Utopia. Charley helps businesses and agencies to make Facebook Advertising simple and easy while scaling success.

Charley started his career as a data entry operator in Hollywood and then transitioned to become a Facebook expert. He went through the process of self-learning and discovered the secrets of getting money from strangers on the internet. He learned the most cost-efficient way to reach many people and monetize their attention. Today Charley is sharing his entrepreneurial journey with us and also sharing his wisdom regarding Facebook so that you could also grow your business by taking full advantage of Facebook advertisements. 

You will learn from Charley:

How you should do your Facebook ads after the recent update of Facebook algorithm?

Which business owners will suffer more and which will win in regards to Facebook ads?

The formula of business success.

Applying those practices on Facebook that work well on Google.

Instagram versus Facebook. Which one is more effective for running ad campaigns?

How much money a small business should put on Facebook ads?

Business model and business objective of Facebook.

Value of Facebook groups.

How to target people to sell your product or service.

How Facebook ads work?

Is organic traffic still relevant?

Value of understanding your customer and making content for them.

Value of surrounding yourself with Alphas.

Importance of investing in your learning.

How offering high-price things to a customer increases your conversion rate?

]]>242ad906-4924-4b01-bf85-9090e5dfea75Thu, 16 Feb 2023 17:49:49 -040049:54falsefull<p>In today's podcast, we have Charley Tichenor with us. Charley is one of the Top 100 Facebook Advertising Experts in the USA. He has generated 9figures USD in Revenue and has been published in Facebook Success Stories &amp; Case Studies, DTC Newsletter &amp; Utopia. Charley helps businesses and agencies to make Facebook Advertising simple and easy while scaling success.</p> <p>Charley started his career as a data entry operator in Hollywood and then transitioned to become a Facebook expert. He went through the process of self-learning and discovered the secrets of getting money from strangers on the internet. He learned the most cost-efficient way to reach many people and monetize their attention. Today Charley is sharing his entrepreneurial journey with us and also sharing his wisdom regarding Facebook so that you could also grow your business by taking full advantage of Facebook advertisements.&nbsp;</p> <p>You will learn from Charley:</p> <p>How you should do your Facebook ads after the recent update of Facebook algorithm?</p> <p>Which business owners will suffer more and which will win in regards to Facebook ads?</p> <p>The formula of business success.</p> <p>Applying those practices on Facebook that work well on Google.</p> <p>Instagram versus Facebook. Which one is more effective for running ad campaigns?</p> <p>How much money a small business should put on Facebook ads?</p> <p>Business model and business objective of Facebook.</p> <p>Value of Facebook groups.</p> <p>How to target people to sell your product or service.</p> <p>How Facebook ads work?</p> <p>Is organic traffic still relevant?</p> <p>Value of understanding your customer and making content for them.</p> <p>Value of surrounding yourself with Alphas.</p> <p>Importance of investing in your learning.</p> <p>How offering high-price things to a customer increases your conversion rate?</p> Charley TichenorHow THIS MAN Grew Multiple ECOM Brands From 7-Figures To Over $100,000,000!How THIS MAN Grew Multiple ECOM Brands From 7-Figures To Over $100,000,000!Hey! If you’re new to the channel, my name is Nick Theriot  I’m the proud owner of an E-commerce Marketing Agency called Theriot Solutions. We've worked with clients like Gritty Soul, Metal Address Signs, and many more!  In today's podcast episode...     I sit down with Charles Tichenor - the founder of Disrupter to talk about the role of facebook ads in marketing in 2022.  We also talk about key factors you need in order to grow your eCommerce brand fast.  Charles shares some of his strategies and tactics that have allowed him to grow multiple ecommerce brands from 7-figures to over $100,000,000.  If you're an eCommerce brand owner - you need to watch this video until the end!

]]>Hey! If you’re new to the channel, my name is Nick Theriot  I’m the proud owner of an E-commerce Marketing Agency called Theriot Solutions. We've worked with clients like Gritty Soul, Metal Address Signs, and many more!  In today's podcast episode...     I sit down with Charles Tichenor - the founder of Disrupter to talk about the role of facebook ads in marketing in 2022.  We also talk about key factors you need in order to grow your eCommerce brand fast.  Charles shares some of his strategies and tactics that have allowed him to grow multiple ecommerce brands from 7-figures to over $100,000,000.  If you're an eCommerce brand owner - you need to watch this video until the end!

]]>dad8f188-8ee6-4cfe-9624-c920523a652bTue, 14 Feb 2023 17:48:51 -040056:35falsefull<p>Hey! If you’re new to the channel, my name is Nick Theriot &nbsp;I’m the proud owner of an E-commerce Marketing Agency called Theriot Solutions. We've worked with clients like Gritty Soul, Metal Address Signs, and many more! &nbsp;In today's podcast episode... &nbsp;&nbsp;&nbsp;&nbsp;I sit down with Charles Tichenor - the founder of Disrupter to talk about the role of facebook ads in marketing in 2022. &nbsp;We also talk about key factors you need in order to grow your eCommerce brand fast. &nbsp;Charles shares some of his strategies and tactics that have allowed him to grow multiple ecommerce brands from 7-figures to over $100,000,000. &nbsp;If you're an eCommerce brand owner - you need to watch this video until the end!</p> Charley TichenorWhat Media Buyers Don’t Know about FacebookWhat Media Buyers Don’t Know about FacebookWelcome to the dtc deep dive. Today we’re joined by Charles Tichenor IV, founder of Disrupter School, and a Facebook Marketing expert. We discuss the flaws in the argument that ‘Facebook Ads is Dead’ and what marketers should be focusing on when planning creative.  

 

👉 Charles explains that his success comes mainly from the fact that he has experience from the ground floor of new technologies being developed, and seeing how they are set up rather than any profound knowledge of how to be creative. 


👉 Charlies says that his biggest venture at present is to build a school that teaches people how to be better media buyers, and that they need to understand Facebook. 


👉 On the argument that ‘Facebook ads is dead,’ Charles pushes back on this, ‘it’s a fallacy.’ Facebook is a tool to be used in the right way. And that people are interpreting data that suggests Facebook’s decline, in the wrong way.


👉 On Tech. ‘Audiences have been dead since 2018.’ Facebook is now showing people what they want to see dynamically like Google does. 


👉 On creative, and how important it is: 75% of where the eyeballs goes is on the image/video. 10% of the eyeball goes to the video/image title. Copywriters are at a disadvantage when compared to creative. 


👉 On Black Friday: getting good ROAS isn’t the same as being a business success.  E-com businesses don’t have to worry about it, because they don’t have to play the retail game. E-com businesses should focus on the upsell instead. 


]]>Welcome to the dtc deep dive. Today we’re joined by Charles Tichenor IV, founder of Disrupter School, and a Facebook Marketing expert. We discuss the flaws in the argument that ‘Facebook Ads is Dead’ and what marketers should be focusing on when planning creative.  

 

👉 Charles explains that his success comes mainly from the fact that he has experience from the ground floor of new technologies being developed, and seeing how they are set up rather than any profound knowledge of how to be creative. 


👉 Charlies says that his biggest venture at present is to build a school that teaches people how to be better media buyers, and that they need to understand Facebook. 


👉 On the argument that ‘Facebook ads is dead,’ Charles pushes back on this, ‘it’s a fallacy.’ Facebook is a tool to be used in the right way. And that people are interpreting data that suggests Facebook’s decline, in the wrong way.


👉 On Tech. ‘Audiences have been dead since 2018.’ Facebook is now showing people what they want to see dynamically like Google does. 


👉 On creative, and how important it is: 75% of where the eyeballs goes is on the image/video. 10% of the eyeball goes to the video/image title. Copywriters are at a disadvantage when compared to creative. 


👉 On Black Friday: getting good ROAS isn’t the same as being a business success.  E-com businesses don’t have to worry about it, because they don’t have to play the retail game. E-com businesses should focus on the upsell instead. 


]]>c5a9102c-a297-496c-a16d-e8b762373dc9Thu, 09 Feb 2023 16:47:38 -040050:33falsefull<p>Welcome to the dtc deep dive. Today we’re joined by Charles Tichenor IV, founder of Disrupter School, and a Facebook Marketing expert. We discuss the flaws in the argument that ‘Facebook Ads is Dead’ and what marketers should be focusing on when planning creative. &nbsp;</p> <p>&nbsp;</p> <p>👉 Charles explains that his success comes mainly from the fact that he has experience from the ground floor of new technologies being developed, and seeing how they are set up rather than any profound knowledge of how to be creative.&nbsp;</p> <p><br></p> <p>👉 Charlies says that his biggest venture at present is to build a school that teaches people how to be better media buyers, and that they need to understand Facebook.&nbsp;</p> <p><br></p> <p>👉 On the argument that ‘Facebook ads is dead,’ Charles pushes back on this, ‘it’s a fallacy.’ Facebook is a tool to be used in the right way. And that people are interpreting data that suggests Facebook’s decline, in the wrong way.</p> <p><br></p> <p>👉 On Tech. ‘Audiences have been dead since 2018.’ Facebook is now showing people what they want to see dynamically like Google does.&nbsp;</p> <p><br></p> <p>👉 On creative, and how important it is: 75% of where the eyeballs goes is on the image/video. 10% of the eyeball goes to the video/image title. Copywriters are at a disadvantage when compared to creative.&nbsp;</p> <p><br></p> <p>👉 On Black Friday: getting good ROAS isn’t the same as being a business success. &nbsp;E-com businesses don’t have to worry about it, because they don’t have to play the retail game. E-com businesses should focus on the upsell instead.&nbsp;</p> <p><br></p> Charley TichenorDetermining Who’s Really The Smartest Person in the Room with Charles Tichenor IVDetermining Who’s Really The Smartest Person in the Room with Charles Tichenor IVIn This Conversation We Discuss: 

[00:00] Intro

[01:21] Charley’s very rough start

[03:52] The beginning of Charley’s FB expertise

[07:39] Charley focusing on educating people about FB

[10:20] Why people fail to learn about FB

[11:15] How Charley’s FB Ads MBA Program works

[12:16] Working with amazing bosses

[12:50] What makes businesses successful

[13:28] Charley’s biggest focus right now

[14:24] Charley’s philosophy of success in FB

[15:14] Receiving life changing stuff everyday

[15:59] The famous person is not the smartest person

[16:30] Turning yourself into a software

[16:49] Charley’s framework for his Disrupter Schools

[17:57] The middling agency model is obsolete

[19:45] Empowering freelancers and client’s lives

[21:59] Turning day job people into serial entrepreneurs

[23:27] Sharing the success to everybody

[24:54] Where to find Charley

[26:48] Charley is 2 years ahead

[27:50] You might just be held back by your own people

[29:30] Internet strangers and meeting in-person

[30:36] Meet and talk to people face-to-face


]]>In This Conversation We Discuss: 

[00:00] Intro

[01:21] Charley’s very rough start

[03:52] The beginning of Charley’s FB expertise

[07:39] Charley focusing on educating people about FB

[10:20] Why people fail to learn about FB

[11:15] How Charley’s FB Ads MBA Program works

[12:16] Working with amazing bosses

[12:50] What makes businesses successful

[13:28] Charley’s biggest focus right now

[14:24] Charley’s philosophy of success in FB

[15:14] Receiving life changing stuff everyday

[15:59] The famous person is not the smartest person

[16:30] Turning yourself into a software

[16:49] Charley’s framework for his Disrupter Schools

[17:57] The middling agency model is obsolete

[19:45] Empowering freelancers and client’s lives

[21:59] Turning day job people into serial entrepreneurs

[23:27] Sharing the success to everybody

[24:54] Where to find Charley

[26:48] Charley is 2 years ahead

[27:50] You might just be held back by your own people

[29:30] Internet strangers and meeting in-person

[30:36] Meet and talk to people face-to-face


]]>f517b5f6-23d5-4674-b230-477be240b878Tue, 07 Feb 2023 15:42:52 -040031:49falsefull<p>In This Conversation We Discuss:&nbsp;</p> <p>[00:00] Intro</p> <p>[01:21] Charley’s very rough start</p> <p>[03:52] The beginning of Charley’s FB expertise</p> <p>[07:39] Charley focusing on educating people about FB</p> <p>[10:20] Why people fail to learn about FB</p> <p>[11:15] How Charley’s FB Ads MBA Program works</p> <p>[12:16] Working with amazing bosses</p> <p>[12:50] What makes businesses successful</p> <p>[13:28] Charley’s biggest focus right now</p> <p>[14:24] Charley’s philosophy of success in FB</p> <p>[15:14] Receiving life changing stuff everyday</p> <p>[15:59] The famous person is not the smartest person</p> <p>[16:30] Turning yourself into a software</p> <p>[16:49] Charley’s framework for his Disrupter Schools</p> <p>[17:57] The middling agency model is obsolete</p> <p>[19:45] Empowering freelancers and client’s lives</p> <p>[21:59] Turning day job people into serial entrepreneurs</p> <p>[23:27] Sharing the success to everybody</p> <p>[24:54] Where to find Charley</p> <p>[26:48] Charley is 2 years ahead</p> <p>[27:50] You might just be held back by your own people</p> <p>[29:30] Internet strangers and meeting in-person</p> <p>[30:36] Meet and talk to people face-to-face</p> <p><br></p> Charley TichenorThis 1 Targeting Mistake will cost you Millions on Facebook Ads in 2023This 1 Targeting Mistake will cost you Millions on Facebook Ads in 2023The biggest myth when running Facebook ads is that you should target specific audiences. This couldn’t be further from the truth.


Chapters

00:00 Intro

00:40 Why should I use Broad, or Open targeting?

05:52 What is The Best Facebook Ads Audience?


]]>The biggest myth when running Facebook ads is that you should target specific audiences. This couldn’t be further from the truth.


Chapters

00:00 Intro

00:40 Why should I use Broad, or Open targeting?

05:52 What is The Best Facebook Ads Audience?


]]>0d561964-cdcf-487a-8938-953718e4d2d6Thu, 02 Feb 2023 16:27:43 -040011:08falsefull<p>The biggest myth when running Facebook ads is that you should target specific audiences. This couldn’t be further from the truth.</p> <p><br></p> <p>Chapters</p> <p>00:00 Intro</p> <p>00:40 Why should I use Broad, or Open targeting?</p> <p>05:52 What is The Best Facebook Ads Audience?</p> <p><br></p> Charley TichenorHow to test Facebook Ads the Right WayHow to test Facebook Ads the Right WayThis is my blueprint for building 8-figure brand ad accounts, that will also save time and cut costs. Facebook ads are a paid version of organic content, they make their own audiences and organic content runs on the same engine inside of Facebook as ads do. The creative elements of the ad determine the ad's efficiency and scale.

]]>This is my blueprint for building 8-figure brand ad accounts, that will also save time and cut costs. Facebook ads are a paid version of organic content, they make their own audiences and organic content runs on the same engine inside of Facebook as ads do. The creative elements of the ad determine the ad's efficiency and scale.

]]>41ad9863-bbae-4f55-a230-1ce4bbdf40c7Tue, 31 Jan 2023 15:24:26 -040012:26falsefull<p>This is my blueprint for building 8-figure brand ad accounts, that will also save time and cut costs. Facebook ads are a paid version of organic content, they make their own audiences and organic content runs on the same engine inside of Facebook as ads do. The creative elements of the ad determine the ad's efficiency and scale.</p> Charley TichenorHow to Scale to over a Million dollars a month with your Facebook Ad Account in 2023 (*Like I am)How to Scale to over a Million dollars a month with your Facebook Ad Account in 2023 (*Like I am)We know that Facebook is a machine, learning platform built on game theory and signal theory economics. The scientific method is the most effective way to improve our efforts. The one campaign per business objective ad account is the single best union of these two objective facts.


Chapters

00:00 Intro

00:44 Inside the Structure of the 1 Campaign Ad Account

04:14 The Best Facebook Ads & Audiences for 2023

10:36 How to Scale Facebook Ads in 2023


]]>We know that Facebook is a machine, learning platform built on game theory and signal theory economics. The scientific method is the most effective way to improve our efforts. The one campaign per business objective ad account is the single best union of these two objective facts.


Chapters

00:00 Intro

00:44 Inside the Structure of the 1 Campaign Ad Account

04:14 The Best Facebook Ads & Audiences for 2023

10:36 How to Scale Facebook Ads in 2023


]]>0c9d7046-3c1b-4c38-97c2-86b8ec8a7b29Thu, 26 Jan 2023 15:23:34 -040015:44falsefull<p>We know that Facebook is a machine, learning platform built on game theory and signal theory economics. The scientific method is the most effective way to improve our efforts. The one campaign per business objective ad account is the single best union of these two objective facts.</p> <p><br></p> <p>Chapters</p> <p>00:00 Intro</p> <p>00:44 Inside the Structure of the 1 Campaign Ad Account</p> <p>04:14 The Best Facebook Ads &amp; Audiences for 2023</p> <p>10:36 How to Scale Facebook Ads in 2023</p> <p><br></p> Charley TichenorFacebook has CHANGED! 3 Brand NEW Secrets, Strategies & Pro-Tips you need for Facebook Ads in 2023Facebook has CHANGED! 3 Brand NEW Secrets, Strategies & Pro-Tips you need for Facebook Ads in 2023Facebook hasn’t been this easy in years, here are the 3 most important things you need to know!  Chapters: 00:00 Facebook is like Email and Search 00:45 Facebook Audiences & Data Explained 04:58 How to scale Facebook Ads 10:33 How do you scale a business?

]]>Facebook hasn’t been this easy in years, here are the 3 most important things you need to know!  Chapters: 00:00 Facebook is like Email and Search 00:45 Facebook Audiences & Data Explained 04:58 How to scale Facebook Ads 10:33 How do you scale a business?

]]>c14a31de-3416-4cb1-9b70-0a92092b0c36Tue, 24 Jan 2023 15:22:24 -040016:08falsefull<p>Facebook hasn’t been this easy in years, here are the 3 most important things you need to know! &nbsp;Chapters: <a href="https://www.youtube.com/watch?v=UxI3HpheYeI&amp;list=PLf1OHBjQ40K7IQZiHSf0_nyKIlFDoCVx5&amp;index=4&amp;t=0s">00:00</a> Facebook is like Email and Search <a href="https://www.youtube.com/watch?v=UxI3HpheYeI&amp;list=PLf1OHBjQ40K7IQZiHSf0_nyKIlFDoCVx5&amp;index=4&amp;t=45s">00:45</a> Facebook Audiences &amp; Data Explained <a href="https://www.youtube.com/watch?v=UxI3HpheYeI&amp;list=PLf1OHBjQ40K7IQZiHSf0_nyKIlFDoCVx5&amp;index=4&amp;t=298s">04:58</a> How to scale Facebook Ads <a href="https://www.youtube.com/watch?v=UxI3HpheYeI&amp;list=PLf1OHBjQ40K7IQZiHSf0_nyKIlFDoCVx5&amp;index=4&amp;t=633s">10:33</a> How do you scale a business?</p> Charley TichenorCharles Tichenor on Why Facebook Ads Still WorkCharles Tichenor on Why Facebook Ads Still WorkTopics Discussed:  - What Charles has learned from 10 successful years of advertising on Facebook - How to use Facebook’s machine learning to your advantage - What is end user experience and why is it so important when creating Facebook ads? - How to succeed in marketing on Facebook in 2022 - Why casting a wide net and doing one thing well are the two most important things in Facebook advertising - What is the right creative for Facebook ads? - Where should Facebook advertising fit into your business model?

]]>Topics Discussed:  - What Charles has learned from 10 successful years of advertising on Facebook - How to use Facebook’s machine learning to your advantage - What is end user experience and why is it so important when creating Facebook ads? - How to succeed in marketing on Facebook in 2022 - Why casting a wide net and doing one thing well are the two most important things in Facebook advertising - What is the right creative for Facebook ads? - Where should Facebook advertising fit into your business model?

]]>141dca19-8235-43b0-bbfb-1c592f34c197Thu, 19 Jan 2023 17:20:31 -040020:02falsefull<p>Topics Discussed: &nbsp;- What Charles has learned from 10 successful years of advertising on Facebook - How to use Facebook’s machine learning to your advantage - What is end user experience and why is it so important when creating Facebook ads? - How to succeed in marketing on Facebook in 2022 - Why casting a wide net and doing one thing well are the two most important things in Facebook advertising - What is the right creative for Facebook ads? - Where should Facebook advertising fit into your business model?</p> Charley TichenorDiscover the Secret to Getting Rich: The 1x ROAS Rule for Scaling Your BusinessDiscover the Secret to Getting Rich: The 1x ROAS Rule for Scaling Your BusinessQ5 is that magical time between Christmas and when everybody stops spending money. While much of the hype is around Black Friday, executing Q5 properly can easily raise your daily performance by 20 to 50% every day for the next year. When done really well, it can help you easily 2x to 10x your business in 2023.

]]>Q5 is that magical time between Christmas and when everybody stops spending money. While much of the hype is around Black Friday, executing Q5 properly can easily raise your daily performance by 20 to 50% every day for the next year. When done really well, it can help you easily 2x to 10x your business in 2023.

]]>67a93b2f-3449-4e1a-8af9-403f9f8f17b4Tue, 17 Jan 2023 22:05:08 -040012:29falsefull<p>Q5 is that magical time between Christmas and when everybody stops spending money. While much of the hype is around Black Friday, executing Q5 properly can easily raise your daily performance by 20 to 50% every day for the next year. When done really well, it can help you easily 2x to 10x your business in 2023.</p> Charley TichenorAshton Shanks of HemonX & Charley TAshton Shanks of HemonX & Charley TAshton and I sit down and talk about the differences in how we approach Facebook Ads. We both teach folks around the world, and we share a wide history on the platform. Ashton describes his approach as a Direct Response marketer who doesn’t trust Facebook And of course, I lean into how I leverage Facebook to scale confidence and brands.

]]>Ashton and I sit down and talk about the differences in how we approach Facebook Ads. We both teach folks around the world, and we share a wide history on the platform. Ashton describes his approach as a Direct Response marketer who doesn’t trust Facebook And of course, I lean into how I leverage Facebook to scale confidence and brands.

]]>fad8f1ef-050f-4479-abc4-6371a48b6517Thu, 05 Jan 2023 17:34:30 -040009:03falsefull<p>Ashton and I sit down and talk about the differences in how we approach Facebook Ads. We both teach folks around the world, and we share a wide history on the platform. Ashton describes his approach as a Direct Response marketer who doesn’t trust Facebook And of course, I lean into how I leverage Facebook to scale confidence and brands.</p> Charley TichenorThe DEFINITIVE GUIDE to Why Broad Targeting DOESN'T WORKThe DEFINITIVE GUIDE to Why Broad Targeting DOESN'T WORKWhile broad targeting is effectively the Holy Grail of Facebook marketing, often it doesn’t look like it’s working as well as other options. So let’s unpack why Broad “doesn’t work” and what you can do about it to take your account from a place of reaction and uncertainty, to confidence and scale.

]]>While broad targeting is effectively the Holy Grail of Facebook marketing, often it doesn’t look like it’s working as well as other options. So let’s unpack why Broad “doesn’t work” and what you can do about it to take your account from a place of reaction and uncertainty, to confidence and scale.

]]>408addbf-c947-4a44-bb01-5822c205edf9Tue, 03 Jan 2023 17:14:02 -040035:16falsefull<p>While broad targeting is effectively the Holy Grail of Facebook marketing, often it doesn’t look like it’s working as well as other options. So let’s unpack why Broad “doesn’t work” and what you can do about it to take your account from a place of reaction and uncertainty, to confidence and scale.</p> Charley TichenorScaling w/ Confidence: Mathijs van Dusschoten - FB Ads MBA Program GradScaling w/ Confidence: Mathijs van Dusschoten - FB Ads MBA Program GradMathijs van Dusschoten shares his story, of running one of the best agencies in the Netherlands!

]]>Mathijs van Dusschoten shares his story, of running one of the best agencies in the Netherlands!

]]>a671c73f-be0d-4192-822c-df48bb766306Thu, 29 Dec 2022 17:31:51 -040001:04:04falsefull<p>Mathijs van Dusschoten shares his story, of running one of the best agencies in the Netherlands!</p> Charley TichenorLive with Aaron P. the Founder of BitBranding, and Facebook Ads MBA Program GradLive with Aaron P. the Founder of BitBranding, and Facebook Ads MBA Program GradAaron’s the co-found of BitBranding, an Ecomm marketing agency that focuses on growing clothing stores sustainably and profitably.

]]>Aaron’s the co-found of BitBranding, an Ecomm marketing agency that focuses on growing clothing stores sustainably and profitably.

]]>37baade4-85d8-4d1f-aa3f-75aabdcbcea6Tue, 27 Dec 2022 17:20:06 -040001:08:01falsefull<p>Aaron’s the co-found of BitBranding, an Ecomm marketing agency that focuses on growing clothing stores sustainably and profitably.</p> Charley TichenorMaking MILLIONS with Facebook Ads: Interview with Chris ChongMaking MILLIONS with Facebook Ads: Interview with Chris ChongChris is a Facebook Ads MBA Program Grad... and is just SLAYING THE GAME!

]]>Chris is a Facebook Ads MBA Program Grad... and is just SLAYING THE GAME!

]]>cd5f93e2-61bd-4f4d-b21a-2a858e95173bThu, 22 Dec 2022 17:20:19 -040054:28falsefull<p>Chris is a Facebook Ads MBA Program Grad... and is just SLAYING THE GAME!</p> Charley TichenorThe DEFINITIVE GUIDE to Content Repurposing StrategyThe DEFINITIVE GUIDE to Content Repurposing StrategyRepurposing content is a vital skill. Not only for organic marketers but also for creative strategy & any paid media effort. Sadly most marketers miss 80% of their opportunities Let’s fix that.

]]>Repurposing content is a vital skill. Not only for organic marketers but also for creative strategy & any paid media effort. Sadly most marketers miss 80% of their opportunities Let’s fix that.

]]>e554a7a0-c368-46d7-9531-5f913ea2ca49Tue, 20 Dec 2022 17:10:15 -040032:38falsefull<p>Repurposing content is a vital skill. Not only for organic marketers but also for creative strategy &amp; any paid media effort. Sadly most marketers miss 80% of their opportunities Let’s fix that.</p> Charley TichenorThe DEFINITIVE GUIDE to Creating Bundles to ScaleThe DEFINITIVE GUIDE to Creating Bundles to ScaleCreating bundles is one of the most effective ways to raise LTV and help brands scale. Improving AOV and creating vertical integration is essential to growth. Here's how to do it, and how to do the market research to get it done right!

]]>Creating bundles is one of the most effective ways to raise LTV and help brands scale. Improving AOV and creating vertical integration is essential to growth. Here's how to do it, and how to do the market research to get it done right!

]]>f898399e-9f81-41ca-9115-e7faadb03ee2Thu, 15 Dec 2022 17:20:10 -040031:49falsefull<p>Creating bundles is one of the most effective ways to raise LTV and help brands scale. Improving AOV and creating vertical integration is essential to growth. Here's how to do it, and how to do the market research to get it done right!</p> Charley TichenorThe Definitive Guide to How to Use Facebook Ads to Grow Your BrandThe Definitive Guide to How to Use Facebook Ads to Grow Your BrandWant to know how to use Facebook ads to grow your brand?  Then you’ll love this step-by-step video. We'll focus on what you REALLY NEED TO KNOW, and dive into why focusing ROAS is one of the worst priorities any brand can have.

]]>Want to know how to use Facebook ads to grow your brand?  Then you’ll love this step-by-step video. We'll focus on what you REALLY NEED TO KNOW, and dive into why focusing ROAS is one of the worst priorities any brand can have.

]]>621baae9-8234-4800-b710-375a7514f40aTue, 13 Dec 2022 17:19:18 -040034:14falsefull<p>Want to know how to use Facebook ads to grow your brand? &nbsp;Then you’ll love this step-by-step video. We'll focus on what you REALLY NEED TO KNOW, and dive into why focusing ROAS is one of the worst priorities any brand can have.</p> Charley TichenorThe DEFINITIVE GUIDE to Landing Page TestingThe DEFINITIVE GUIDE to Landing Page TestingLanding page testing can improve your business much better than any Facebook audience or bidding model. If we can stabilize the volume and the quality of our Facebook traffic, and focus on getting that more efficiently, then we can work on these after-the-click endeavors to dramatically scale our business with stability and confidence.

]]>Landing page testing can improve your business much better than any Facebook audience or bidding model. If we can stabilize the volume and the quality of our Facebook traffic, and focus on getting that more efficiently, then we can work on these after-the-click endeavors to dramatically scale our business with stability and confidence.

]]>98a24074-6ab9-47d6-b25a-e37b40f04913Thu, 08 Dec 2022 17:18:15 -040033:44falsefull<p>Landing page testing can improve your business much better than any Facebook audience or bidding model. If we can stabilize the volume and the quality of our Facebook traffic, and focus on getting that more efficiently, then we can work on these after-the-click endeavors to dramatically scale our business with stability and confidence.</p> Charley TichenorThe DEFINITIVE GUIDE to Facebook Performance 5The DEFINITIVE GUIDE to Facebook Performance 5Facebook has just released the Performance 5, their new best practices manual for the execution of Facebook ads. Interestingly enough, it looks exactly like what we’ve been talking about here for years. Let’s dive into the best practices in the implementation of this new Performance 5

]]>Facebook has just released the Performance 5, their new best practices manual for the execution of Facebook ads. Interestingly enough, it looks exactly like what we’ve been talking about here for years. Let’s dive into the best practices in the implementation of this new Performance 5

]]>249dfa74-200d-4926-8bfd-f9268a90279bTue, 06 Dec 2022 17:17:17 -040035:36falsefull<p>Facebook has just released the Performance 5, their new best practices manual for the execution of Facebook ads. Interestingly enough, it looks exactly like what we’ve been talking about here for years. Let’s dive into the best practices in the implementation of this new Performance 5</p> Charley TichenorThe DEFINITIVE GUIDE to Targeting Audiences on FacebookThe DEFINITIVE GUIDE to Targeting Audiences on FacebookDigital marketing is all about targeting Facebook Targeting is criminally misunderstood Let’s fix that right away

]]>Digital marketing is all about targeting Facebook Targeting is criminally misunderstood Let’s fix that right away

]]>5417eb66-11fe-4021-b333-d57c9cd30abdThu, 01 Dec 2022 17:16:05 -040035:00falsefull<p>Digital marketing is all about targeting Facebook Targeting is criminally misunderstood Let’s fix that right away</p> Charley TichenorThe DEFINITIVE GUIDE to Organic SocialThe DEFINITIVE GUIDE to Organic SocialOrganic social is a gold mine, That most people ignore, at a criminally negligent rate. Here’s how to use organic social so you’re paid ads can crush your competition & steal their market share

]]>Organic social is a gold mine, That most people ignore, at a criminally negligent rate. Here’s how to use organic social so you’re paid ads can crush your competition & steal their market share

]]>713ac42c-48e0-481f-ba27-f31721005f57Tue, 29 Nov 2022 17:14:47 -040032:36falsefull<p>Organic social is a gold mine, That most people ignore, at a criminally negligent rate. Here’s how to use organic social so you’re paid ads can crush your competition &amp; steal their market share</p> Charley TichenorThe DEFINITIVE GUIDE to How to Raise LTVThe DEFINITIVE GUIDE to How to Raise LTVThe topic de jour in eCom these days is scaling spend... raising your LTV is the most stable and reliable way to scale Facebook ad spend. The higher the PSM, the higher the media budget can be. Remember that PSM = LTV / (CPA + COGs). CPA can be volatile, and COGs can be really stable. LTV is easy to manipulate and creates the greatest opportunity for growth.

]]>The topic de jour in eCom these days is scaling spend... raising your LTV is the most stable and reliable way to scale Facebook ad spend. The higher the PSM, the higher the media budget can be. Remember that PSM = LTV / (CPA + COGs). CPA can be volatile, and COGs can be really stable. LTV is easy to manipulate and creates the greatest opportunity for growth.

]]>e6a4e8c5-e6c6-4d9e-a7f6-42b8241ae2ebThu, 24 Nov 2022 17:13:01 -040034:47falsefull<p>The topic de jour in eCom these days is scaling spend... raising your LTV is the most stable and reliable way to scale Facebook ad spend. The higher the PSM, the higher the media budget can be. Remember that PSM = LTV / (CPA + COGs). CPA can be volatile, and COGs can be really stable. LTV is easy to manipulate and creates the greatest opportunity for growth.</p> Charley TichenorThe DEFINITIVE GUIDE to How to Run a Black Friday Campaign on FacebookThe DEFINITIVE GUIDE to How to Run a Black Friday Campaign on FacebookBlack Friday is nearly here… here’s what you should know

]]>Black Friday is nearly here… here’s what you should know

]]>b18c4be3-b33b-4bc1-8c44-beebfb23d7d0Tue, 22 Nov 2022 17:12:06 -040034:40falsefull<p>Black Friday is nearly here… here’s what you should know</p> Charley TichenorThe DEFINITIVE GUIDE to How to Scale a DTC businessThe DEFINITIVE GUIDE to How to Scale a DTC businessScaling a DTC brand is the holy grail of many advertisers… here’s what I’ve done to scale multiple brands to 8 figures and beyond! It’s really all comes down to 3 things…

]]>Scaling a DTC brand is the holy grail of many advertisers… here’s what I’ve done to scale multiple brands to 8 figures and beyond! It’s really all comes down to 3 things…

]]>e9ee130f-4591-46ac-9b94-362446a1abb6Thu, 17 Nov 2022 17:01:32 -040032:36falsefull<p>Scaling a DTC brand is the holy grail of many advertisers… here’s what I’ve done to scale multiple brands to 8 figures and beyond! It’s really all comes down to 3 things…</p> Charley TichenorThe DEFINITIVE GUIDE to Account SimplificationThe DEFINITIVE GUIDE to Account SimplificationWhen we use a machine learning platform, the data we invest in developing is our most valuable asset. We need to ensure our data is compounding in value and is actionable. Every impression that we pay for with ads should help the next impression be smarter. Focusing our efforts on as few objectives as possible, with as few moving parts, with ads that can last a very long time is optimal for success.

]]>When we use a machine learning platform, the data we invest in developing is our most valuable asset. We need to ensure our data is compounding in value and is actionable. Every impression that we pay for with ads should help the next impression be smarter. Focusing our efforts on as few objectives as possible, with as few moving parts, with ads that can last a very long time is optimal for success.

]]>1ee84b3a-aa3c-4c13-88f8-b8c07cdc9748Wed, 16 Nov 2022 23:06:11 -040032:58falsefull<p>When we use a machine learning platform, the data we invest in developing is our most valuable asset. We need to ensure our data is compounding in value and is actionable. Every impression that we pay for with ads should help the next impression be smarter. Focusing our efforts on as few objectives as possible, with as few moving parts, with ads that can last a very long time is optimal for success.</p> Charley TichenorSurfing, Clubhouse & Crushing Ads: Jered Sodt & The Facebook Ads MBA ProgramSurfing, Clubhouse & Crushing Ads: Jered Sodt & The Facebook Ads MBA ProgramJered and I met on Clubhouse and since then he's been blowing up...


Founder of SodtDigital, he has been in the game for years now and recently graduated from the Facebook Ads MBA Program.


We talk about his humble beginnings as a creative, to being a dominant force in one of the world's best media buying communities... plus, we reminisce and tell some stories!


]]>Jered and I met on Clubhouse and since then he's been blowing up...


Founder of SodtDigital, he has been in the game for years now and recently graduated from the Facebook Ads MBA Program.


We talk about his humble beginnings as a creative, to being a dominant force in one of the world's best media buying communities... plus, we reminisce and tell some stories!


]]>c8054535-d92e-4304-8ab7-13354c2b7920Thu, 22 Sep 2022 15:04:56 -040001:09:10falsefull<p>Jered and I met on Clubhouse and since then he's been blowing up...</p> <p><br></p> <p>Founder of SodtDigital, he has been in the game for years now and recently graduated from the Facebook Ads MBA Program.</p> <p><br></p> <p>We talk about his humble beginnings as a creative, to being a dominant force in one of the world's best media buying communities... plus, we reminisce and tell some stories!</p> <p><br></p> Charley TichenorSerial Entrepreneur Lesley Bell talks about her Secrets to Success Facebook Ads MBA Program AlumnaeSerial Entrepreneur Lesley Bell talks about her Secrets to Success Facebook Ads MBA Program AlumnaeLesley, from Liverpool, is super smart, super sweet and just crushing after joining the Facebook Ads MBA program... this is her story, on starting her 2nd brand since 2021


]]>Lesley, from Liverpool, is super smart, super sweet and just crushing after joining the Facebook Ads MBA program... this is her story, on starting her 2nd brand since 2021


]]>c05551bf-bc37-4ec5-9433-383350500f18Tue, 20 Sep 2022 15:04:23 -040021:50falsefull<p>Lesley, from Liverpool, is super smart, super sweet and just crushing after joining the Facebook Ads MBA program... this is her story, on starting her 2nd brand since 2021</p> <p><br></p> Charley TichenorDaath & Dose Juice: A Facebook Ads MBA Program Success StoryDaath & Dose Juice: A Facebook Ads MBA Program Success StoryDaath is the VP of Marketing at Dose Juice...

He's also super smart, funny and a truly ELITE marketer!

]]>Daath is the VP of Marketing at Dose Juice...

He's also super smart, funny and a truly ELITE marketer!

]]>e40185e7-d65b-42a9-83d1-4a282c10a794Thu, 15 Sep 2022 07:00:00 -040046:42falsefull<p>Daath is the VP of Marketing at Dose Juice...</p> <p>He's also super smart, funny and a truly ELITE marketer!</p> Charley TichenorThe DEFINITIVE GUIDE to Facebook Ads for High Ticket OffersThe DEFINITIVE GUIDE to Facebook Ads for High Ticket OffersRunning high ticket office with Facebook ads can be an incredibly profitable business venture. However, it requires that you use Facebook in a slightly different way than if you were running a low-ticket DTC business. Let’s break down those differences so you can scale your $500, $10,000 or $100k+ offer with confidence.

]]>Running high ticket office with Facebook ads can be an incredibly profitable business venture. However, it requires that you use Facebook in a slightly different way than if you were running a low-ticket DTC business. Let’s break down those differences so you can scale your $500, $10,000 or $100k+ offer with confidence.

]]>f2d57e0b-b943-4d28-b0c6-e1342b4dec6cTue, 13 Sep 2022 15:04:09 -040008:31falsefull<p>Running high ticket office with Facebook ads can be an incredibly profitable business venture. However, it requires that you use Facebook in a slightly different way than if you were running a low-ticket DTC business. Let’s break down those differences so you can scale your $500, $10,000 or $100k+ offer with confidence.</p> Charley TichenorThe DEFINITIVE GUIDE to the 1 Campaign Facebook AccountThe DEFINITIVE GUIDE to the 1 Campaign Facebook AccountIf you are lacking confidence and freedom in your life while running Facebook ads… the honest truth is, your Facebook account is probably far too complex. You truly only need one campaign leveraging CBO and dynamic ads, to get to a 7figure a month ad spend. Let’s break this down, so you don’t have to work any harder than you absolutely need to!


]]>If you are lacking confidence and freedom in your life while running Facebook ads… the honest truth is, your Facebook account is probably far too complex. You truly only need one campaign leveraging CBO and dynamic ads, to get to a 7figure a month ad spend. Let’s break this down, so you don’t have to work any harder than you absolutely need to!


]]>04b8adf5-1e0c-49c1-adb9-9cdb994c09eaThu, 08 Sep 2022 15:06:11 -040031:52falsefull<p>If you are lacking confidence and freedom in your life while running Facebook ads… the honest truth is, your Facebook account is probably far too complex. You truly only need one campaign leveraging CBO and dynamic ads, to get to a 7figure a month ad spend. Let’s break this down, so you don’t have to work any harder than you absolutely need to!</p> <p><br></p> Charley TichenorThe DEFINITIVE GUIDE to How the Facebook Auction WorksThe DEFINITIVE GUIDE to How the Facebook Auction WorksOne of the most important things for any Facebook marketer to know, is how the auction works. Not only the equation that determines your bid and that’s how much you pay for any conversion, but also what is Facebook‘s business model and what are their needs? Ultimately we can use this to scale our Facebook ads with confidence and ease.

]]>One of the most important things for any Facebook marketer to know, is how the auction works. Not only the equation that determines your bid and that’s how much you pay for any conversion, but also what is Facebook‘s business model and what are their needs? Ultimately we can use this to scale our Facebook ads with confidence and ease.

]]>f5f51fb2-4149-46b4-be79-9f276aa146a7Tue, 06 Sep 2022 15:11:30 -040030:58falsefull<p>One of the most important things for any Facebook marketer to know, is how the auction works. Not only the equation that determines your bid and that’s how much you pay for any conversion, but also what is Facebook‘s business model and what are their needs? Ultimately we can use this to scale our Facebook ads with confidence and ease.</p> Charley TichenorThe DEFINITIVE GUIDE to LeadGen with Facebook AdsThe DEFINITIVE GUIDE to LeadGen with Facebook AdsUsing Facebook ads to drive leads as a business is a tremendously popular way of monetizing the platform. I was lucky enough to be around during the alpha of the LeadGen ad unit. Let’s cover the three most important things you need to know when trying to run these ads.


]]>Using Facebook ads to drive leads as a business is a tremendously popular way of monetizing the platform. I was lucky enough to be around during the alpha of the LeadGen ad unit. Let’s cover the three most important things you need to know when trying to run these ads.


]]>0bda1ba7-8bc3-4f5f-99e7-56650b37d6a6Thu, 01 Sep 2022 15:08:04 -040030:01falsefull<p>Using Facebook ads to drive leads as a business is a tremendously popular way of monetizing the platform. I was lucky enough to be around during the alpha of the LeadGen ad unit. Let’s cover the three most important things you need to know when trying to run these ads.</p> <p><br></p> Charley TichenorLuca Amici, Facebook Ads MBA Program Alumni, is CRUSHING FB Ads @ Multiple AgenciesLuca Amici, Facebook Ads MBA Program Alumni, is CRUSHING FB Ads @ Multiple AgenciesLuca, from Italy, is using Facebook to reliably drive results for clients... overcoming data loss and testing to success!

]]>Luca, from Italy, is using Facebook to reliably drive results for clients... overcoming data loss and testing to success!

]]>adf07e0c-22f8-440f-9f20-3d9c387910edTue, 30 Aug 2022 15:04:16 -040001:03:55falsefull<p>Luca, from Italy, is using Facebook to reliably drive results for clients... overcoming data loss and testing to success!</p> Charley TichenorThe DEFINITIVE GUIDE to How the Facebook Auction WorksThe DEFINITIVE GUIDE to How the Facebook Auction WorksOne of the most important things for any Facebook marketer to know, is how the auction works. Not only the equation that determines your bid and that’s how much you pay for any conversion, but also what is Facebook‘s business model and what are their needs? Ultimately we can use this to scale our Facebook ads with confidence and ease.

]]>One of the most important things for any Facebook marketer to know, is how the auction works. Not only the equation that determines your bid and that’s how much you pay for any conversion, but also what is Facebook‘s business model and what are their needs? Ultimately we can use this to scale our Facebook ads with confidence and ease.

]]>a2349189-8ce3-4f44-8083-c0efb698f7f5Thu, 25 Aug 2022 15:30:30 -040030:56falsefull<p>One of the most important things for any Facebook marketer to know, is how the auction works. Not only the equation that determines your bid and that’s how much you pay for any conversion, but also what is Facebook‘s business model and what are their needs? Ultimately we can use this to scale our Facebook ads with confidence and ease.</p> Charley TichenorThe DEFINITIVE GUIDE to the Impact of iOS14 on Facebook Ad DataThe DEFINITIVE GUIDE to the Impact of iOS14 on Facebook Ad DataiOS14 has been blamed for a lot of issues, the biggest one being a loss of data inside the Facebook environment. So how impactful was that loss, I’ll give you a big hint… Almost none for advertisers, let’s dive into why this hype should die on the vine today!

]]>iOS14 has been blamed for a lot of issues, the biggest one being a loss of data inside the Facebook environment. So how impactful was that loss, I’ll give you a big hint… Almost none for advertisers, let’s dive into why this hype should die on the vine today!

]]>8538a547-cf65-4f3b-b5e5-0572bd62ba7bTue, 02 Aug 2022 12:45:56 -040029:36falsefull<p>iOS14 has been blamed for a lot of issues, the biggest one being a loss of data inside the Facebook environment. So how impactful was that loss, I’ll give you a big hint… Almost none for advertisers, let’s dive into why this hype should die on the vine today!</p> Charley TichenorThe DEFINITIVE GUIDE to Profitable Scaling Margin, the replacement to MER & ROASThe DEFINITIVE GUIDE to Profitable Scaling Margin, the replacement to MER & ROASScaling is one of the most important skill for any brand to master. Let's breakdown the most effective way to scale a business by focusing on the 3 most important metrics for business growth. Often marketers use terms like MER or ROAS, but those are very low integrity vanity metrics. Most importantly, PSM helps a brand focus on how to invest in their growth, rather than chase what their marketing team mistakenly places value in... ROAS or MER.

]]>Scaling is one of the most important skill for any brand to master. Let's breakdown the most effective way to scale a business by focusing on the 3 most important metrics for business growth. Often marketers use terms like MER or ROAS, but those are very low integrity vanity metrics. Most importantly, PSM helps a brand focus on how to invest in their growth, rather than chase what their marketing team mistakenly places value in... ROAS or MER.

]]>5e45a16f-d2a4-4add-94d5-6a1a4bb84171Thu, 28 Jul 2022 17:40:30 -040031:21falsefull<p>Scaling is one of the most important skill for any brand to master. Let's breakdown the most effective way to scale a business by focusing on the 3 most important metrics for business growth. Often marketers use terms like MER or ROAS, but those are very low integrity vanity metrics. Most importantly, PSM helps a brand focus on how to invest in their growth, rather than chase what their marketing team mistakenly places value in... ROAS or MER.</p> Charley TichenorThe DEFINITIVE GUIDE to The 3 Biggest Facebook Ads Mistakes You're Probably MakingThe DEFINITIVE GUIDE to The 3 Biggest Facebook Ads Mistakes You're Probably MakingHere are the three simplest mistakes that far too many people make with Facebook Ads. They may sound like really good ideas, but might be the reason that you never get to your potential

]]>Here are the three simplest mistakes that far too many people make with Facebook Ads. They may sound like really good ideas, but might be the reason that you never get to your potential

]]>de7004c7-1924-4cd3-9412-4144843e4988Tue, 26 Jul 2022 16:45:40 -040032:42falsefull<p>Here are the three simplest mistakes that far too many people make with Facebook Ads. They may sound like really good ideas, but might be the reason that you never get to your potential</p> Charley TichenorThe DEFINITIVE GUIDE to Facebook Ads AttributionThe DEFINITIVE GUIDE to Facebook Ads AttributionThis is one of the most hotly contested topics of conversation in DTC marketing these days, lets get to the very bottom of what YOU NEED TO KNOW!

]]>This is one of the most hotly contested topics of conversation in DTC marketing these days, lets get to the very bottom of what YOU NEED TO KNOW!

]]>f4bed2ec-aa26-4eb7-be3a-fc7cdd52772cThu, 21 Jul 2022 15:45:05 -040033:12falsefull<p>This is one of the most hotly contested topics of conversation in DTC marketing these days, lets get to the very bottom of what YOU NEED TO KNOW!</p> Charley TichenorThe DEFINITIVE GUIDE to RUNNING DISCOUNTS ON FACEBOOKThe DEFINITIVE GUIDE to RUNNING DISCOUNTS ON FACEBOOKEverybody wants to run a sale But is it actually a good idea, and why?

]]>Everybody wants to run a sale But is it actually a good idea, and why?

]]>8e97f314-bfdb-46c8-b612-1138912e2f60Tue, 19 Jul 2022 15:45:11 -040027:47falsefull<p>Everybody wants to run a sale But is it actually a good idea, and why?</p> Charley TichenorThe DEFINITIVE GUIDE TO: Facebook Ads Success in 2022 The DEFINITIVE GUIDE TO: Facebook Ads Success in 2022 Since iOS14 dropped there has been a lot of panic and misinformation on how to be successful when it comes to Facebook ads  Let’s get down to the bottom of the four things you absolutely need to know to make 2022 your best year in Facebook advertising

]]>Since iOS14 dropped there has been a lot of panic and misinformation on how to be successful when it comes to Facebook ads  Let’s get down to the bottom of the four things you absolutely need to know to make 2022 your best year in Facebook advertising

]]>f3d3616d-1918-4596-b6c8-0498d8162aaaThu, 14 Jul 2022 15:45:22 -040030:48falsefull<p>Since iOS14 dropped there has been a lot of panic and misinformation on how to be successful when it comes to Facebook ads &nbsp;Let’s get down to the bottom of the four things you absolutely need to know to make 2022 your best year in Facebook advertising</p> Charley TichenorThe DEFINITIVE GUIDE to How Facebook Ads ACTUALLY WORKThe DEFINITIVE GUIDE to How Facebook Ads ACTUALLY WORKLets deep dive into how Ads Actually Work… Sadly, the vast majority of marketers fundamentally misunderstand some very basic principles, and that is why they struggle. Let’s fix that!

]]>Lets deep dive into how Ads Actually Work… Sadly, the vast majority of marketers fundamentally misunderstand some very basic principles, and that is why they struggle. Let’s fix that!

]]>2fd8826a-b0b9-4356-a0b5-8818ae0081b5Tue, 12 Jul 2022 15:45:35 -040032:52falsefull<p>Lets deep dive into how Ads Actually Work… Sadly, the vast majority of marketers fundamentally misunderstand some very basic principles, and that is why they struggle. Let’s fix that!</p> Charley TichenorThe DEFINITIVE GUIDE to SCALING FACEBOOK AD RESULTSThe DEFINITIVE GUIDE to SCALING FACEBOOK AD RESULTSScaling Facebook Ads is an essential skill every marketer must have, and also something 90% of marketers do terribly wrong!

]]>Scaling Facebook Ads is an essential skill every marketer must have, and also something 90% of marketers do terribly wrong!

]]>df3696c5-82cd-4f78-a755-6b6f0ff476a4Thu, 07 Jul 2022 15:45:39 -040031:40falsefull<p>Scaling Facebook Ads is an essential skill every marketer must have, and also something 90% of marketers do terribly wrong!</p> Charley TichenorThe DEFINITIVE GUIDE to FACEBOOK AD SUCCESS AFTER iOS14The DEFINITIVE GUIDE to FACEBOOK AD SUCCESS AFTER iOS14How can you ensure confidence and growth, success and stability, and ultimately scale, in a post-iOS14 World?  Let’s unpack the three things you absolutely need to learn And these are far more reaching then just what you’re supposed to do with Facebook ads, because Facebook is only a small piece of the puzzle, and it also happens to be one of the easiest

]]>How can you ensure confidence and growth, success and stability, and ultimately scale, in a post-iOS14 World?  Let’s unpack the three things you absolutely need to learn And these are far more reaching then just what you’re supposed to do with Facebook ads, because Facebook is only a small piece of the puzzle, and it also happens to be one of the easiest

]]>d709d2de-8813-4a0c-baaa-8eddde4ebbb3Tue, 05 Jul 2022 15:45:39 -040033:12falsefull<p>How can you ensure confidence and growth, success and stability, and ultimately scale, in a post-iOS14 World? &nbsp;Let’s unpack the three things you absolutely need to learn And these are far more reaching then just what you’re supposed to do with Facebook ads, because Facebook is only a small piece of the puzzle, and it also happens to be one of the easiest</p> Charley TichenorThe DEFINITIVE GUIDE to GETTING STARTED AS A FACEBOOK ADS MEDIA BUYER *the 3 things you need to knowThe DEFINITIVE GUIDE to GETTING STARTED AS A FACEBOOK ADS MEDIA BUYER *the 3 things you need to knowThe first thing that we really have to focus on as a Facebook Media buyer Insta understand what her job actually is Very rarely it’s our job as marketers directed to be in line w/ what the business of our clients actually needs

]]>The first thing that we really have to focus on as a Facebook Media buyer Insta understand what her job actually is Very rarely it’s our job as marketers directed to be in line w/ what the business of our clients actually needs

]]>32fc774f-689f-4516-bdbc-bf3ab1ba70b7Thu, 30 Jun 2022 15:45:56 -040029:01falsefull<p>The first thing that we really have to focus on as a Facebook Media buyer Insta understand what her job actually is Very rarely it’s our job as marketers directed to be in line w/ what the business of our clients actually needs</p> Charley TichenorTHE DEFINITIVE GUIDE TO: Facebook Ads AttributionTHE DEFINITIVE GUIDE TO: Facebook Ads AttributionThis is one of the most hotly contested topics of conversation in DTC marketing these days, lets get to the very bottom of what YOU NEED TO KNOW!  To set the table here, I've done well over $10M in the testing of this exact question over 4 years and the end result insight was the same over 95% of the time. Also, the answer here is EXTREMELY dependent on the current scale & model of your business.  We will cover 6 core arguments here and end with the actionable insight you need to move forward with confidence.

]]>This is one of the most hotly contested topics of conversation in DTC marketing these days, lets get to the very bottom of what YOU NEED TO KNOW!  To set the table here, I've done well over $10M in the testing of this exact question over 4 years and the end result insight was the same over 95% of the time. Also, the answer here is EXTREMELY dependent on the current scale & model of your business.  We will cover 6 core arguments here and end with the actionable insight you need to move forward with confidence.

]]>b810f143-2a1f-4420-a1ed-b543b8848095Thu, 19 May 2022 15:00:04 -040033:20falsefull<p>This is one of the most hotly contested topics of conversation in DTC marketing these days, lets get to the very bottom of what YOU NEED TO KNOW! &nbsp;To set the table here, I've done well over $10M in the testing of this exact question over 4 years and the end result insight was the same over 95% of the time. Also, the answer here is EXTREMELY dependent on the current scale &amp; model of your business. &nbsp;We will cover 6 core arguments here and end with the actionable insight you need to move forward with confidence.</p> Charley TichenorTHE DEFINITIVE GUIDE to MER & ROAS, Facebook Ads & Digital MarketingTHE DEFINITIVE GUIDE to MER & ROAS, Facebook Ads & Digital MarketingMER is the new measurement Dejour among online advertisers  Many folks are touting it as the replacement to Facebook ROAS Google Ads and email, along with TikTok ads, being looked at holistically to give a daily score has been pitched as the new best way of thinking  Let’s dive deep into that and see where this actually breaks down, and why it’s really no better than Facebook ROAS or any other vanity metric  First off, thank you so much for being here I know you could be spending your time anywhere on the Internet and I take absolute joy in the opportunity to be a tool in the further development of your business If you like what you see here and you want even more, don’t forget to sign up for my next webinar at Apply.FacebookDisrupter.com

]]>MER is the new measurement Dejour among online advertisers  Many folks are touting it as the replacement to Facebook ROAS Google Ads and email, along with TikTok ads, being looked at holistically to give a daily score has been pitched as the new best way of thinking  Let’s dive deep into that and see where this actually breaks down, and why it’s really no better than Facebook ROAS or any other vanity metric  First off, thank you so much for being here I know you could be spending your time anywhere on the Internet and I take absolute joy in the opportunity to be a tool in the further development of your business If you like what you see here and you want even more, don’t forget to sign up for my next webinar at Apply.FacebookDisrupter.com

]]>50e17dcf-645e-41d5-8e05-7f3777d936bfTue, 17 May 2022 15:00:51 -040033:45falsefull<p>MER is the new measurement Dejour among online advertisers &nbsp;Many folks are touting it as the replacement to Facebook ROAS Google Ads and email, along with TikTok ads, being looked at holistically to give a daily score has been pitched as the new best way of thinking &nbsp;Let’s dive deep into that and see where this actually breaks down, and why it’s really no better than Facebook ROAS or any other vanity metric &nbsp;First off, thank you so much for being here I know you could be spending your time anywhere on the Internet and I take absolute joy in the opportunity to be a tool in the further development of your business If you like what you see here and you want even more, don’t forget to sign up for my next webinar at Apply.FacebookDisrupter.com</p> Charley TichenorTHE DEFINITIVE GUIDE TO: How the Facebook Algorithm WorksTHE DEFINITIVE GUIDE TO: How the Facebook Algorithm WorksThe definitive guide to how the Facebook algorithm works  iOS14 came & caused a lot of havoc for many advertisers A lot of people chose to reduce their Facebook ad spend & say Facebook doesn’t work However, there are more than a few people who have seen tremendous success over the last year & it’s because they understand how the Facebook algorithm works

]]>The definitive guide to how the Facebook algorithm works  iOS14 came & caused a lot of havoc for many advertisers A lot of people chose to reduce their Facebook ad spend & say Facebook doesn’t work However, there are more than a few people who have seen tremendous success over the last year & it’s because they understand how the Facebook algorithm works

]]>64042bfc-20b4-49ad-b856-f2cc0435c8a4Thu, 12 May 2022 15:00:29 -040029:16falsefull<p>The definitive guide to how the Facebook algorithm works &nbsp;iOS14 came &amp; caused a lot of havoc for many advertisers A lot of people chose to reduce their Facebook ad spend &amp; say Facebook doesn’t work However, there are more than a few people who have seen tremendous success over the last year &amp; it’s because they understand how the Facebook algorithm works</p> Charley TichenorThe DEFINITIVE GUIDE to BROAD TARGETING with FACEBOOK ADSThe DEFINITIVE GUIDE to BROAD TARGETING with FACEBOOK ADSBroad targeting is easily the most misunderstood and underutilized resource in Facebook ads  While this is an essential, brilliant basic, that every ad account should use, sadly the vast majority of the Advertisers still don’t even really know what it is or how to use it or why not using it, is the biggest opportunity for improvement they have

]]>Broad targeting is easily the most misunderstood and underutilized resource in Facebook ads  While this is an essential, brilliant basic, that every ad account should use, sadly the vast majority of the Advertisers still don’t even really know what it is or how to use it or why not using it, is the biggest opportunity for improvement they have

]]>1e707bb5-7f98-4b5a-a5c9-3beb71b46223Tue, 10 May 2022 15:00:08 -040028:15falsefull<p>Broad targeting is easily the most misunderstood and underutilized resource in Facebook ads &nbsp;While this is an essential, brilliant basic, that every ad account should use, sadly the vast majority of the Advertisers still don’t even really know what it is or how to use it or why not using it, is the biggest opportunity for improvement they have</p> Charley TichenorThe DEFINITIVE GUIDE to DYNAMIC CREATIVEThe DEFINITIVE GUIDE to DYNAMIC CREATIVEDynamic Creative is at the same time  the most powerful creative testing tool available within the worlds most powerful machine learning platform  and  one of the most divisive pieces of technology that an overwhelming number of marketers categorically reject using.  Let’s get to the bottom of it And really understand why not using it might very well be one of the biggest mistakes you’re making right now

]]>Dynamic Creative is at the same time  the most powerful creative testing tool available within the worlds most powerful machine learning platform  and  one of the most divisive pieces of technology that an overwhelming number of marketers categorically reject using.  Let’s get to the bottom of it And really understand why not using it might very well be one of the biggest mistakes you’re making right now

]]>77db6500-0cbf-4dcf-b398-e50d89e90405Thu, 05 May 2022 15:00:54 -040028:17falsefull<p>Dynamic Creative is at the same time &nbsp;the most powerful creative testing tool available within the worlds most powerful machine learning platform &nbsp;and &nbsp;one of the most divisive pieces of technology that an overwhelming number of marketers categorically reject using. &nbsp;Let’s get to the bottom of it And really understand why not using it might very well be one of the biggest mistakes you’re making right now</p> Charley TichenorThe DEFINITIVE GUIDE to RUNNING DISCOUNTS ON FACEBOOKThe DEFINITIVE GUIDE to RUNNING DISCOUNTS ON FACEBOOKEverybody wants to run a sale But is it actually a good idea, and why?  If you’ve thought about offering a discount instead of making more money  Paying more dollars to make less dollars doesn’t make a whole Lotta cents  Here’s everything you need to know

]]>Everybody wants to run a sale But is it actually a good idea, and why?  If you’ve thought about offering a discount instead of making more money  Paying more dollars to make less dollars doesn’t make a whole Lotta cents  Here’s everything you need to know

]]>3763a669-b7b5-4dc0-b6da-5ec7239ff09eTue, 03 May 2022 22:47:33 -040027:56falsefull<p>Everybody wants to run a sale But is it actually a good idea, and why? &nbsp;If you’ve thought about offering a discount instead of making more money &nbsp;Paying more dollars to make less dollars doesn’t make a whole Lotta cents &nbsp;Here’s everything you need to know</p> Charley TichenorWhat 4 traits do dozens of best successfully Facebook Ad spend scaling brands all have in common?What 4 traits do dozens of best successfully Facebook Ad spend scaling brands all have in common?Let’s dig deep into it!  If you want to know more,  or learn how I’ve been able to help my students & clients scale with confidence after iOS14   

Sign up for my Free Webinar @ Apply.FacebookDisrupter.com   In one hour, we’ll dive deep into what I normally charge nearly 10k to teach  See you there!

]]>Let’s dig deep into it!  If you want to know more,  or learn how I’ve been able to help my students & clients scale with confidence after iOS14   

Sign up for my Free Webinar @ Apply.FacebookDisrupter.com   In one hour, we’ll dive deep into what I normally charge nearly 10k to teach  See you there!

]]>88229cf2-19fd-465f-8d23-03a36f2b195dTue, 26 Apr 2022 21:00:00 -040027:17falsefull<p>Let’s dig deep into it! &nbsp;If you want to know more, &nbsp;or learn how I’ve been able to help my students &amp; clients scale with confidence after iOS14 &nbsp;&nbsp;</p> <p>Sign up for my Free Webinar @ Apply.FacebookDisrupter.com &nbsp;&nbsp;In one hour, we’ll dive deep into what I normally charge nearly 10k to teach &nbsp;See you there!</p> Charley TichenorTHE DEFINITIVE GUIDE TO: How the Facebook Algorithm WorksTHE DEFINITIVE GUIDE TO: How the Facebook Algorithm WorksThe definitive guide to how the Facebook algorithm works  

iOS14 came & caused a lot of havoc for many advertisers A lot of people chose to reduce their Facebook ad spend & say Facebook doesn’t work However, there are more than a few people who have seen tremendous success over the last year & it’s because they understand how the Facebook algorithm works

]]>The definitive guide to how the Facebook algorithm works  

iOS14 came & caused a lot of havoc for many advertisers A lot of people chose to reduce their Facebook ad spend & say Facebook doesn’t work However, there are more than a few people who have seen tremendous success over the last year & it’s because they understand how the Facebook algorithm works

]]>07db77b6-9e06-482b-b4c5-611006e43078Thu, 21 Apr 2022 20:00:00 -040029:17falsefull<p>The definitive guide to how the Facebook algorithm works &nbsp;</p> <p>iOS14 came &amp; caused a lot of havoc for many advertisers A lot of people chose to reduce their Facebook ad spend &amp; say Facebook doesn’t work However, there are more than a few people who have seen tremendous success over the last year &amp; it’s because they understand how the Facebook algorithm works</p> Charley TichenorThe Biggest Barriers to Your Facebook Advertising SuccessThe Biggest Barriers to Your Facebook Advertising Success- Facebook “hacks quote don’t work - You’re measuring results wrong – You’re testing created the wrong way - You don’t have a protocol for success

]]>- Facebook “hacks quote don’t work - You’re measuring results wrong – You’re testing created the wrong way - You don’t have a protocol for success

]]>4cdd358a-77cc-40a0-945c-4ce253510147Tue, 19 Apr 2022 22:00:00 -040019:13falsefull<p>- Facebook “hacks quote don’t work - You’re measuring results wrong – You’re testing created the wrong way - You don’t have a protocol for success</p> Charley TichenorWhat 4 traits do dozens of best successfully Facebook Ad spend scaling brands all have in common?What 4 traits do dozens of best successfully Facebook Ad spend scaling brands all have in common?Let’s dig deep into it!  If you want to know more,  or learn how I’ve been able to help my students & clients scale with confidence after iOS14   

]]>Let’s dig deep into it!  If you want to know more,  or learn how I’ve been able to help my students & clients scale with confidence after iOS14   

]]>4d072c63-340d-4706-b3c8-59149b4bbdf1Thu, 14 Apr 2022 22:00:00 -040027:17falsefull<p>Let’s dig deep into it! &nbsp;If you want to know more, &nbsp;or learn how I’ve been able to help my students &amp; clients scale with confidence after iOS14 &nbsp;&nbsp;</p> Charley TichenorTHE DEFINITIVE GUIDE TO: Retargeting Ads on Facebook - From the Disrupter SchoolTHE DEFINITIVE GUIDE TO: Retargeting Ads on Facebook - From the Disrupter SchoolRetargeting is an extremely divisive issue in digital marketing so here is the definitive guide to what you need to know  


We’re going to cover several very important topics 

1: How Facebook already does this for you even at Broad 

2: How this can hurt incremental lift 

3: The perspective on added cost and extended timeline of testing 

4: The impact of lower data volume in a greater number of places 

5: And some use cases where Retargeting can be extremely helpful

]]>Retargeting is an extremely divisive issue in digital marketing so here is the definitive guide to what you need to know  


We’re going to cover several very important topics 

1: How Facebook already does this for you even at Broad 

2: How this can hurt incremental lift 

3: The perspective on added cost and extended timeline of testing 

4: The impact of lower data volume in a greater number of places 

5: And some use cases where Retargeting can be extremely helpful

]]>fdad8a8b-94fb-47e2-bee9-940357e6443eTue, 12 Apr 2022 19:00:00 -040031:54falsefull<p>Retargeting is an extremely divisive issue in digital marketing so here is the definitive guide to what you need to know &nbsp;</p> <p><br></p> <p>We’re going to cover several very important topics&nbsp;</p> <p>1: How Facebook already does this for you even at Broad&nbsp;</p> <p>2: How this can hurt incremental lift&nbsp;</p> <p>3: The perspective on added cost and extended timeline of testing&nbsp;</p> <p>4: The impact of lower data volume in a greater number of places&nbsp;</p> <p>5: And some use cases where Retargeting can be extremely helpful</p> Charley Tichenor 0:21 / 33:06 THE DEFINITIVE GUIDE TO: Facebook Ads Attribution 0:21 / 33:06 THE DEFINITIVE GUIDE TO: Facebook Ads AttributionThis is one of the most hotly contested topics of conversation in DTC marketing these days, lets get to the very bottom of what YOU NEED TO KNOW!


We will cover 6 core arguments here and end with the actionable insight you need to move forward with confidence.  

1: What is Attribution... and why does this really matter 

2: What is 1day Click, and why is this the highest quality data set you can have 

3: What is View-through attribution, and what is the scandal behind using it 

4: Why 7day Click / 1day View gives you the high volume of actionable data 

5: Why Attribution is BS, and the facts of the implementation of this knowledge 

6: What Attribution Model will give you the best Incremental Lift for your business

]]>This is one of the most hotly contested topics of conversation in DTC marketing these days, lets get to the very bottom of what YOU NEED TO KNOW!


We will cover 6 core arguments here and end with the actionable insight you need to move forward with confidence.  

1: What is Attribution... and why does this really matter 

2: What is 1day Click, and why is this the highest quality data set you can have 

3: What is View-through attribution, and what is the scandal behind using it 

4: Why 7day Click / 1day View gives you the high volume of actionable data 

5: Why Attribution is BS, and the facts of the implementation of this knowledge 

6: What Attribution Model will give you the best Incremental Lift for your business

]]>e2f36a2e-5b04-4612-82a7-1752cfefd13fThu, 07 Apr 2022 19:00:00 -040033:20falsefull<p>This is one of the most hotly contested topics of conversation in DTC marketing these days, lets get to the very bottom of what YOU NEED TO KNOW!</p> <p><br></p> <p>We will cover 6 core arguments here and end with the actionable insight you need to move forward with confidence. &nbsp;</p> <p>1: What is Attribution... and why does this really matter&nbsp;</p> <p>2: What is 1day Click, and why is this the highest quality data set you can have&nbsp;</p> <p>3: What is View-through attribution, and what is the scandal behind using it&nbsp;</p> <p>4: Why 7day Click / 1day View gives you the high volume of actionable data&nbsp;</p> <p>5: Why Attribution is BS, and the facts of the implementation of this knowledge&nbsp;</p> <p>6: What Attribution Model will give you the best Incremental Lift for your business</p> Charley TichenorTikTok Ads in 2022: Tips, Strategy and the Future of Growth Marketing w/ Elliot PadfieldTikTok Ads in 2022: Tips, Strategy and the Future of Growth Marketing w/ Elliot Padfield@ElliotPadfield on Twitter 

Elliot makes brands 7 figures with TikTok 

Investing in seed-stage tech 

TikTok ads for high-growth brands  

http://padfieldmedia.com

]]>@ElliotPadfield on Twitter 

Elliot makes brands 7 figures with TikTok 

Investing in seed-stage tech 

TikTok ads for high-growth brands  

http://padfieldmedia.com

]]>5c9ddf75-46af-438e-91d4-ca012883bdfcTue, 05 Apr 2022 19:00:00 -040041:13falsefull<p>@ElliotPadfield on Twitter&nbsp;</p> <p>Elliot makes brands 7 figures with TikTok&nbsp;</p> <p>Investing in seed-stage tech&nbsp;</p> <p>TikTok ads for high-growth brands &nbsp;</p> <p><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbF8xdTREeWI4VW4xVVVtbWpOWVRPeGtacE45Z3xBQ3Jtc0tsQlVJZXZOVDRVSnVpQmJQYmQ1V0ttS1lWYUZKZkdnV3ZNNm5IMTdZMkU1bk1VMlUwWEdiRWdYYW1ncGNFdWR5RksyUkNUSEh0NEkyQ3drU1NDOGRvdnFGemd6ZjZneHpTT0p1MVlnUmhKNGNwNVJjbw&amp;q=http%3A%2F%2Fpadfieldmedia.com" rel="nofollow" target="_blank">http://padfieldmedia.com</a></p> Charley TichenorDTC Coffee Shop Episode 9: Influencer Marketing MASTERCLASSDTC Coffee Shop Episode 9: Influencer Marketing MASTERCLASSBest Practices for Influencer Marketing, Whitelisting, Seeding AND SO MUCH MORE... from folks who've driven over 9figures in revenue from Influencer efforts  


Featuring Taylor Lagace & Barry Hott  


Taylor Lagace: 

All Things Influencer Marketing | Co-CEO  

@Kynshipco  


Barry Hott: 

Social ads since '08, over $600 million managed. Ad guy for @RanchWater (acq'd by Diageo). Helping brands grow. Warning: All my takes are HottTakes

]]>Best Practices for Influencer Marketing, Whitelisting, Seeding AND SO MUCH MORE... from folks who've driven over 9figures in revenue from Influencer efforts  


Featuring Taylor Lagace & Barry Hott  


Taylor Lagace: 

All Things Influencer Marketing | Co-CEO  

@Kynshipco  


Barry Hott: 

Social ads since '08, over $600 million managed. Ad guy for @RanchWater (acq'd by Diageo). Helping brands grow. Warning: All my takes are HottTakes

]]>82831ab6-647b-4bb9-9dc3-af4e050dfe8bThu, 31 Mar 2022 19:00:00 -040001:33:34falsefull<p>Best Practices for Influencer Marketing, Whitelisting, Seeding AND SO MUCH MORE... from folks who've driven over 9figures in revenue from Influencer efforts &nbsp;</p> <p><br></p> <p>Featuring Taylor Lagace &amp; Barry Hott &nbsp;</p> <p><br></p> <p>Taylor Lagace:&nbsp;</p> <p>All Things Influencer Marketing | Co-CEO &nbsp;</p> <p>@Kynshipco &nbsp;</p> <p><br></p> <p>Barry Hott:&nbsp;</p> <p>Social ads since '08, over $600 million managed. Ad guy for @RanchWater (acq'd by Diageo). Helping brands grow. Warning: All my takes are HottTakes</p> Charley TichenorHow "Broad" Targeting in Facebook Ads ACTUALLY WORKSHow "Broad" Targeting in Facebook Ads ACTUALLY WORKSBroad is THE BEST AUDIENCE in Facebook 

This isn't an opinion, its a mathematical certainty and proven fact  


But don't just take my word for it  


Let's dive into the TECH 

the Engineering  

& Facebook's Business Model  

Remember these are IRREFUTABLE FACTS

]]>Broad is THE BEST AUDIENCE in Facebook 

This isn't an opinion, its a mathematical certainty and proven fact  


But don't just take my word for it  


Let's dive into the TECH 

the Engineering  

& Facebook's Business Model  

Remember these are IRREFUTABLE FACTS

]]>affb72c2-08cd-4e8a-974c-40e43c23055bTue, 29 Mar 2022 19:00:00 -040024:12falsefull<p>Broad is THE BEST AUDIENCE in Facebook&nbsp;</p> <p>This isn't an opinion, its a mathematical certainty and proven fact &nbsp;</p> <p><br></p> <p>But don't just take my word for it &nbsp;</p> <p><br></p> <p>Let's dive into the TECH&nbsp;</p> <p>the Engineering &nbsp;</p> <p>&amp; Facebook's Business Model &nbsp;<br> </p> <p>Remember these are IRREFUTABLE FACTS</p> Charley TichenorFacebook Ads Tips and Strategies for 2022 w/ Alex: Facebook Ads MBA Program AlumniFacebook Ads Tips and Strategies for 2022 w/ Alex: Facebook Ads MBA Program AlumniAlexander has close to a decade in the biz, and left VaynerMedia & JetFuel to start his own agency. As he puts it, he ROI'd in 14 days, and is super excited for the gold rush of digital marketing. We have a great conversation about his wins as an agency owner, his experience in the program, and just how awesome the community of other elite adverts from around the world really is!

]]>Alexander has close to a decade in the biz, and left VaynerMedia & JetFuel to start his own agency. As he puts it, he ROI'd in 14 days, and is super excited for the gold rush of digital marketing. We have a great conversation about his wins as an agency owner, his experience in the program, and just how awesome the community of other elite adverts from around the world really is!

]]>e7eafe9e-2fbd-4d8c-9478-1389b48ea60eThu, 24 Mar 2022 19:00:00 -040032:55falsefull<p>Alexander has close to a decade in the biz, and left VaynerMedia &amp; JetFuel to start his own agency. As he puts it, he ROI'd in 14 days, and is super excited for the gold rush of digital marketing. We have a great conversation about his wins as an agency owner, his experience in the program, and just how awesome the community of other elite adverts from around the world really is!</p> Charley TichenorAlex Greifeld (@heyitsAlexP) of No Best Practices & Charley T: How to Grow Your BusinessAlex Greifeld (@heyitsAlexP) of No Best Practices & Charley T: How to Grow Your BusinessAlex Greifeld has been working in eCommerce for more than 10 years in roles ranging from operations to performance marketing. Her experience spans bootstrapped indie brands, private equity-owned brands and publicly traded global brands.  


Alex writes a blog and newsletter named No Best Practices. She publishes content that helps DTC brands run marketing campaigns that actually improve the bottom line. There are a lot of gurus and growth hacks in the marketing world, but smart brands know that there are No Best Practices.  


We talk about: 

What ties all of the marketing together 

Her "WHY" 

The Start of Online Marketing 

THE DATA 

What skills new folks should learn 

Where the Magic Happens 

The Future of DTC 

TikTok and the effect on eCom 

AND SO MUCH MORE!

]]>Alex Greifeld has been working in eCommerce for more than 10 years in roles ranging from operations to performance marketing. Her experience spans bootstrapped indie brands, private equity-owned brands and publicly traded global brands.  


Alex writes a blog and newsletter named No Best Practices. She publishes content that helps DTC brands run marketing campaigns that actually improve the bottom line. There are a lot of gurus and growth hacks in the marketing world, but smart brands know that there are No Best Practices.  


We talk about: 

What ties all of the marketing together 

Her "WHY" 

The Start of Online Marketing 

THE DATA 

What skills new folks should learn 

Where the Magic Happens 

The Future of DTC 

TikTok and the effect on eCom 

AND SO MUCH MORE!

]]>0327c9ca-4147-46f4-853a-bfc703d980d0Tue, 22 Mar 2022 19:00:00 -040054:23falsefull<p>Alex Greifeld has been working in eCommerce for more than 10 years in roles ranging from operations to performance marketing. Her experience spans bootstrapped indie brands, private equity-owned brands and publicly traded global brands. &nbsp;</p> <p><br></p> <p>Alex writes a blog and newsletter named No Best Practices. She publishes content that helps DTC brands run marketing campaigns that actually improve the bottom line. There are a lot of gurus and growth hacks in the marketing world, but smart brands know that there are No Best Practices. &nbsp;</p> <p><br></p> <p>We talk about:&nbsp;</p> <p>What ties all of the marketing together&nbsp;</p> <p>Her "WHY"&nbsp;</p> <p>The Start of Online Marketing&nbsp;</p> <p>THE DATA&nbsp;</p> <p>What skills new folks should learn&nbsp;</p> <p>Where the Magic Happens&nbsp;</p> <p>The Future of DTC&nbsp;</p> <p>TikTok and the effect on eCom&nbsp;</p> <p>AND SO MUCH MORE!</p> Charley TichenorMaking a Ton of Money with Facebook Ads: Interview with Sammy Blades-MooreMaking a Ton of Money with Facebook Ads: Interview with Sammy Blades-MooreHow Sammy did a $1M Year in 2021 using Facebook Ads  


How he found success during Covid 

The value of finding a source you can trust 

His BEST ADVICE: Attribution & ROAS 

Building a Real Business vs. making Facebook look good 

What his MISSION is 

How Facebook is such a small piece of the puzzle 

The Value of the Ads Library 

AND SO MUCH MORE!

]]>How Sammy did a $1M Year in 2021 using Facebook Ads  


How he found success during Covid 

The value of finding a source you can trust 

His BEST ADVICE: Attribution & ROAS 

Building a Real Business vs. making Facebook look good 

What his MISSION is 

How Facebook is such a small piece of the puzzle 

The Value of the Ads Library 

AND SO MUCH MORE!

]]>64b285f2-8a89-47ec-b5dc-7427cc76b83dFri, 18 Mar 2022 00:00:00 -040059:45falsefull<p>How Sammy did a $1M Year in 2021 using Facebook Ads &nbsp;</p> <p><br></p> <p>How he found success during Covid&nbsp;</p> <p>The value of finding a source you can trust&nbsp;</p> <p>His BEST ADVICE: Attribution &amp; ROAS&nbsp;</p> <p>Building a Real Business vs. making Facebook look good&nbsp;</p> <p>What his MISSION is&nbsp;</p> <p>How Facebook is such a small piece of the puzzle&nbsp;</p> <p>The Value of the Ads Library&nbsp;</p> <p>AND SO MUCH MORE!</p> Charley TichenorHow to Make $1 Million Dollars with Facebook AdsHow to Make $1 Million Dollars with Facebook AdsThe MOST IMPORTANT EQUATION IN DTC Growth Marketing is simple  


(CPA + COGS) / LTV 


 1: Find the offer that presents the best Ratio 

2: Smash Until it Breaks 

3: Expand the bottleneck for this journey 

4: Smash Again

]]>The MOST IMPORTANT EQUATION IN DTC Growth Marketing is simple  


(CPA + COGS) / LTV 


 1: Find the offer that presents the best Ratio 

2: Smash Until it Breaks 

3: Expand the bottleneck for this journey 

4: Smash Again

]]>fdba4e8b-c274-490f-97c2-45c4f67a4874Wed, 16 Mar 2022 00:00:00 -040017:34falsefull<p>The MOST IMPORTANT EQUATION IN DTC Growth Marketing is simple &nbsp;</p> <p><br></p> <p>(CPA + COGS) / LTV&nbsp;</p> <p><br></p> <p>&nbsp;1: Find the offer that presents the best Ratio&nbsp;</p> <p>2: Smash Until it Breaks&nbsp;</p> <p>3: Expand the bottleneck for this journey&nbsp;</p> <p>4: Smash Again</p> Charley TichenorBuilding to Scale: Facebook Ads Strategy for 2022 with Vini of BHTB MediaBuilding to Scale: Facebook Ads Strategy for 2022 with Vini of BHTB MediaVinicius Leon Petrii, Founder of BHTB Media & Facebook Ads MBA Program Alumni  


We have an awesome conversation covering fun with: 

2022 Facebook Ads Strategy and Tips 

The Old Way of doing things, and the NEW WAY TO WIN 

The Facebook Ads MBA Program 

Our Shared BEST PRACTICES for Creative Testing 

Ad Tracking, Reporting and METRICS after iOS14 

The Bright Future of Facebook Ads in 2022

]]>Vinicius Leon Petrii, Founder of BHTB Media & Facebook Ads MBA Program Alumni  


We have an awesome conversation covering fun with: 

2022 Facebook Ads Strategy and Tips 

The Old Way of doing things, and the NEW WAY TO WIN 

The Facebook Ads MBA Program 

Our Shared BEST PRACTICES for Creative Testing 

Ad Tracking, Reporting and METRICS after iOS14 

The Bright Future of Facebook Ads in 2022

]]>f628b575-0a74-49e6-99b4-e6d63caeae54Fri, 11 Mar 2022 00:03:48 -040037:07falsefull<p>Vinicius Leon Petrii, Founder of BHTB Media &amp; Facebook Ads MBA Program Alumni &nbsp;</p> <p><br></p> <p>We have an awesome conversation covering fun with:&nbsp;</p> <p>2022 Facebook Ads Strategy and Tips&nbsp;</p> <p>The Old Way of doing things, and the NEW WAY TO WIN&nbsp;</p> <p>The Facebook Ads MBA Program&nbsp;</p> <p>Our Shared BEST PRACTICES for Creative Testing&nbsp;</p> <p>Ad Tracking, Reporting and METRICS after iOS14&nbsp;</p> <p>The Bright Future of Facebook Ads in 2022</p> Charley TichenorDTC Coffee Shop Episode 8: Facebook Ads "Build to Scale"DTC Coffee Shop Episode 8: Facebook Ads "Build to Scale"Facebook Account Structure, 2022 Facebook Ads Predictions & MORE!  


Featuring Cody Plofker & Rabah Rahil  


Cody Plofker: Director of E-Commerce  @jonesroadbeauty . On a mission to grow a DTC empire, share what I’m learning, and be a force of positivity.   


Rabah Rahil: Live in Austin. Ride a @BoostedBoards. CMO at @TryTripleWhale. Marketing, Tech, Outdoors, Photography, Webdev and Stoicism.

]]>Facebook Account Structure, 2022 Facebook Ads Predictions & MORE!  


Featuring Cody Plofker & Rabah Rahil  


Cody Plofker: Director of E-Commerce  @jonesroadbeauty . On a mission to grow a DTC empire, share what I’m learning, and be a force of positivity.   


Rabah Rahil: Live in Austin. Ride a @BoostedBoards. CMO at @TryTripleWhale. Marketing, Tech, Outdoors, Photography, Webdev and Stoicism.

]]>bf8a763f-ac72-4ae5-96ce-22d35589250fTue, 25 Jan 2022 23:00:00 -040001:00:03falsefull<p>Facebook Account Structure, 2022 Facebook Ads Predictions &amp; MORE! &nbsp;</p> <p><br></p> <p>Featuring Cody Plofker &amp; Rabah Rahil &nbsp;</p> <p><br></p> <p>Cody Plofker: Director of E-Commerce &nbsp;@jonesroadbeauty . On a mission to grow a DTC empire, share what I’m learning, and be a force of positivity. &nbsp;&nbsp;</p> <p><br></p> <p>Rabah Rahil: Live in Austin. Ride a @BoostedBoards. CMO at @TryTripleWhale. Marketing, Tech, Outdoors, Photography, Webdev and Stoicism.</p> Charley TichenorProduct vs Brand with Cody and RabahProduct vs Brand with Cody and RabahFacebook Account Structure, 2022 Facebook Ads Predictions & MORE!  


Featuring Cody Plofker & Rabah Rahil  


Cody Plofker: Director of E-Commerce  @jonesroadbeauty . On a mission to grow a DTC empire, share what I’m learning, and be a force of positivity.   


Rabah Rahil: Live in Austin. Ride a @BoostedBoards. CMO at @TryTripleWhale. Marketing, Tech, Outdoors, Photography, Webdev and Stoicism.

]]>Facebook Account Structure, 2022 Facebook Ads Predictions & MORE!  


Featuring Cody Plofker & Rabah Rahil  


Cody Plofker: Director of E-Commerce  @jonesroadbeauty . On a mission to grow a DTC empire, share what I’m learning, and be a force of positivity.   


Rabah Rahil: Live in Austin. Ride a @BoostedBoards. CMO at @TryTripleWhale. Marketing, Tech, Outdoors, Photography, Webdev and Stoicism.

]]>df5bc52c-dbf2-427d-9946-bdf673867fd9Sun, 23 Jan 2022 22:00:00 -040026:04falsefull<p>Facebook Account Structure, 2022 Facebook Ads Predictions &amp; MORE! &nbsp;</p> <p><br></p> <p>Featuring Cody Plofker &amp; Rabah Rahil &nbsp;</p> <p><br></p> <p>Cody Plofker: Director of E-Commerce &nbsp;@jonesroadbeauty . On a mission to grow a DTC empire, share what I’m learning, and be a force of positivity. &nbsp;&nbsp;</p> <p><br></p> <p>Rabah Rahil: Live in Austin. Ride a @BoostedBoards. CMO at @TryTripleWhale. Marketing, Tech, Outdoors, Photography, Webdev and Stoicism.</p> Charley TichenorGet to know Cody and RabahGet to know Cody and RabahFacebook Account Structure, 2022 Facebook Ads Predictions & MORE!  


Featuring Cody Plofker & Rabah Rahil  


Cody Plofker: Director of E-Commerce  @jonesroadbeauty . On a mission to grow a DTC empire, share what I’m learning, and be a force of positivity.   


Rabah Rahil: Live in Austin. Ride a @BoostedBoards. CMO at @TryTripleWhale. Marketing, Tech, Outdoors, Photography, Webdev and Stoicism.

]]>Facebook Account Structure, 2022 Facebook Ads Predictions & MORE!  


Featuring Cody Plofker & Rabah Rahil  


Cody Plofker: Director of E-Commerce  @jonesroadbeauty . On a mission to grow a DTC empire, share what I’m learning, and be a force of positivity.   


Rabah Rahil: Live in Austin. Ride a @BoostedBoards. CMO at @TryTripleWhale. Marketing, Tech, Outdoors, Photography, Webdev and Stoicism.

]]>da898c90-f295-4666-a5a9-25bb20cfbb59Sat, 22 Jan 2022 22:00:00 -040005:13falsefull<p>Facebook Account Structure, 2022 Facebook Ads Predictions &amp; MORE! &nbsp;</p> <p><br></p> <p>Featuring Cody Plofker &amp; Rabah Rahil &nbsp;</p> <p><br></p> <p>Cody Plofker: Director of E-Commerce &nbsp;@jonesroadbeauty . On a mission to grow a DTC empire, share what I’m learning, and be a force of positivity. &nbsp;&nbsp;</p> <p><br></p> <p>Rabah Rahil: Live in Austin. Ride a @BoostedBoards. CMO at @TryTripleWhale. Marketing, Tech, Outdoors, Photography, Webdev and Stoicism.</p> Charley TichenorBuilding Your Facebook Ad Account to Scale Your Business with Cody and RabahBuilding Your Facebook Ad Account to Scale Your Business with Cody and RabahFacebook Account Structure, 2022 Facebook Ads Predictions & MORE!  


Featuring Cody Plofker & Rabah Rahil  Cody Plofker: Director of E-Commerce  @jonesroadbeauty . On a mission to grow a DTC empire, share what I’m learning, and be a force of positivity.   


Rabah Rahil: Live in Austin. Ride a @BoostedBoards. CMO at @TryTripleWhale. Marketing, Tech, Outdoors, Photography, Webdev and Stoicism.

]]>Facebook Account Structure, 2022 Facebook Ads Predictions & MORE!  


Featuring Cody Plofker & Rabah Rahil  Cody Plofker: Director of E-Commerce  @jonesroadbeauty . On a mission to grow a DTC empire, share what I’m learning, and be a force of positivity.   


Rabah Rahil: Live in Austin. Ride a @BoostedBoards. CMO at @TryTripleWhale. Marketing, Tech, Outdoors, Photography, Webdev and Stoicism.

]]>8725a0c1-4646-44b5-b395-4fb3d403eae6Fri, 21 Jan 2022 22:00:00 -040006:25falsefull<p>Facebook Account Structure, 2022 Facebook Ads Predictions &amp; MORE! &nbsp;</p> <p><br></p> <p>Featuring Cody Plofker &amp; Rabah Rahil &nbsp;Cody Plofker: Director of E-Commerce &nbsp;@jonesroadbeauty . On a mission to grow a DTC empire, share what I’m learning, and be a force of positivity. &nbsp;&nbsp;</p> <p><br></p> <p>Rabah Rahil: Live in Austin. Ride a @BoostedBoards. CMO at @TryTripleWhale. Marketing, Tech, Outdoors, Photography, Webdev and Stoicism.</p> Charley Tichenor2022 Facebook Ads Predictions with Cody and Rabah2022 Facebook Ads Predictions with Cody and RabahFacebook Account Structure, 2022 Facebook Ads Predictions & MORE!  


Featuring Cody Plofker & Rabah Rahil  Cody Plofker: Director of E-Commerce  @jonesroadbeauty . On a mission to grow a DTC empire, share what I’m learning, and be a force of positivity.   


Rabah Rahil: Live in Austin. Ride a @BoostedBoards. CMO at @TryTripleWhale. Marketing, Tech, Outdoors, Photography, Webdev and Stoicism.

]]>Facebook Account Structure, 2022 Facebook Ads Predictions & MORE!  


Featuring Cody Plofker & Rabah Rahil  Cody Plofker: Director of E-Commerce  @jonesroadbeauty . On a mission to grow a DTC empire, share what I’m learning, and be a force of positivity.   


Rabah Rahil: Live in Austin. Ride a @BoostedBoards. CMO at @TryTripleWhale. Marketing, Tech, Outdoors, Photography, Webdev and Stoicism.

]]>eafc1cfa-2518-4446-bce8-5f102daec8bdThu, 20 Jan 2022 21:33:45 -040017:14falsefull<p>Facebook Account Structure, 2022 Facebook Ads Predictions &amp; MORE! &nbsp;</p> <p><br></p> <p>Featuring Cody Plofker &amp; Rabah Rahil &nbsp;Cody Plofker: Director of E-Commerce &nbsp;@jonesroadbeauty . On a mission to grow a DTC empire, share what I’m learning, and be a force of positivity. &nbsp;&nbsp;</p> <p><br></p> <p>Rabah Rahil: Live in Austin. Ride a @BoostedBoards. CMO at @TryTripleWhale. Marketing, Tech, Outdoors, Photography, Webdev and Stoicism.</p> Charley TichenorDTC Coffee Shop Episode 5: Testing & Hot TakesDTC Coffee Shop Episode 5: Testing & Hot TakesTesting & Hot Takes Featuring Collin Slattery & welcoming back Barry Hott  Collin Slattery:  Digital ads pro & founder @taikundigital, part-time nomad, and Chicago sports fan. Tweets about digital marketing, bike politics & sports.  Barry Hott: Social ads since '08, over $600 million managed. Ad guy for @RanchWater (acq'd by Diageo). Helping brands grow. Warning: All my takes are HottTakes

]]>Testing & Hot Takes Featuring Collin Slattery & welcoming back Barry Hott  Collin Slattery:  Digital ads pro & founder @taikundigital, part-time nomad, and Chicago sports fan. Tweets about digital marketing, bike politics & sports.  Barry Hott: Social ads since '08, over $600 million managed. Ad guy for @RanchWater (acq'd by Diageo). Helping brands grow. Warning: All my takes are HottTakes

]]>4c57e16c-4eca-446b-b7f5-a950d7604003Thu, 23 Dec 2021 14:00:00 -040001:24:48falsefull<p>Testing &amp; Hot Takes Featuring Collin Slattery &amp; welcoming back Barry Hott &nbsp;Collin Slattery: &nbsp;Digital ads pro &amp; founder @taikundigital, part-time nomad, and Chicago sports fan. Tweets about digital marketing, bike politics &amp; sports. &nbsp;Barry Hott: Social ads since '08, over $600 million managed. Ad guy for @RanchWater (acq'd by Diageo). Helping brands grow. Warning: All my takes are HottTakes</p> Charley TichenorDTC Coffee Shop Episode 4: BLACK FRIDAYDTC Coffee Shop Episode 4: BLACK FRIDAYBLACK FRIDAY IS HERE Featuring Daniel Graham  Welcoming back Brent Sterling & Dylan Carpenter  Daniel: @foodog85 founder/ceo mint performance marketing - a social chain agency | partner at Spudsy Foods | ex: strategy lead at myspace, aol, turn.  Welcoming Back  Brent Stirling @Brentertainer  Growth & Sales at @Shoelace, we grow DTC brands. All things social. Gamer, dad, urban farmer, always saying the quiet part loud. Ex: Growth at The Big Green Bag  &  Dylan Carpenter @marketerdylan Head Koala @ Koality Media. Facebook Ads Addict. Beer League Goalie. Texas State Alum. I probably spend $30k/day in ads. Co-Host of The Rich Ad Poor Ad Podcast

]]>BLACK FRIDAY IS HERE Featuring Daniel Graham  Welcoming back Brent Sterling & Dylan Carpenter  Daniel: @foodog85 founder/ceo mint performance marketing - a social chain agency | partner at Spudsy Foods | ex: strategy lead at myspace, aol, turn.  Welcoming Back  Brent Stirling @Brentertainer  Growth & Sales at @Shoelace, we grow DTC brands. All things social. Gamer, dad, urban farmer, always saying the quiet part loud. Ex: Growth at The Big Green Bag  &  Dylan Carpenter @marketerdylan Head Koala @ Koality Media. Facebook Ads Addict. Beer League Goalie. Texas State Alum. I probably spend $30k/day in ads. Co-Host of The Rich Ad Poor Ad Podcast

]]>61e5c221-3c9c-4303-b2bc-8b84f3ec44f2Wed, 22 Dec 2021 22:00:00 -040001:05:17falsefull<p>BLACK FRIDAY IS HERE Featuring Daniel Graham &nbsp;Welcoming back Brent Sterling &amp; Dylan Carpenter &nbsp;Daniel: @foodog85 founder/ceo mint performance marketing - a social chain agency | partner at Spudsy Foods | ex: strategy lead at myspace, aol, turn. &nbsp;Welcoming Back &nbsp;Brent Stirling @Brentertainer &nbsp;Growth &amp; Sales at @Shoelace, we grow DTC brands. All things social. Gamer, dad, urban farmer, always saying the quiet part loud. Ex: Growth at The Big Green Bag &nbsp;&amp; &nbsp;Dylan Carpenter @marketerdylan Head Koala @ Koality Media. Facebook Ads Addict. Beer League Goalie. Texas State Alum. I probably spend $30k/day in ads. Co-Host of The Rich Ad Poor Ad Podcast</p> Charley TichenorDTC Coffee Shop Episode 3: Hiring a Good Team & BFCM/Q5 PrepDTC Coffee Shop Episode 3: Hiring a Good Team & BFCM/Q5 PrepToday we have: @Brentertainer of @Shoelace @DanielRamley, 7figure Entrepreneur & Facebook Ads MBA Program Alumni  We talk about: BFCM What Makes a Good Marketing Hire Q5 Planning & OUR FAVORITE DTC BRANDS Dandy Del Mar: @DandyDelMar on IG @Indestructible Shoes  : @indestructibleshoes on IG - https://indestructibleshoes.comIndosole: @indosole on IG - https://indosole.comTen Tree: @tentree on IG - https://www.tentree.comKotn: @Kotn on IG - https://kotn.comWuxly: @WuxlyMovement on IG - https://wuxly.com Brent Stirling: Tech-ish. Growth & Sales at @Shoelace. All things social. Gamer, dad, urban farmer, always saying the quiet part loud. Prev: Growth at The Big Green Bag TW: @Brentertainer IG: @Brentertainer  Daniel Ramley: TW: @DanielRamley IG: @DanielRamley

]]>Today we have: @Brentertainer of @Shoelace @DanielRamley, 7figure Entrepreneur & Facebook Ads MBA Program Alumni  We talk about: BFCM What Makes a Good Marketing Hire Q5 Planning & OUR FAVORITE DTC BRANDS Dandy Del Mar: @DandyDelMar on IG @Indestructible Shoes  : @indestructibleshoes on IG - https://indestructibleshoes.comIndosole: @indosole on IG - https://indosole.comTen Tree: @tentree on IG - https://www.tentree.comKotn: @Kotn on IG - https://kotn.comWuxly: @WuxlyMovement on IG - https://wuxly.com Brent Stirling: Tech-ish. Growth & Sales at @Shoelace. All things social. Gamer, dad, urban farmer, always saying the quiet part loud. Prev: Growth at The Big Green Bag TW: @Brentertainer IG: @Brentertainer  Daniel Ramley: TW: @DanielRamley IG: @DanielRamley

]]>7125f9f3-abcd-4a9a-8877-4e112c1d6316Wed, 22 Dec 2021 18:00:00 -040001:10:44falsefull<p>Today we have: @Brentertainer of @Shoelace @DanielRamley, 7figure Entrepreneur &amp; Facebook Ads MBA Program Alumni &nbsp;We talk about: BFCM What Makes a Good Marketing Hire Q5 Planning &amp; OUR FAVORITE DTC BRANDS Dandy Del Mar: @DandyDelMar on IG <a href="https://www.youtube.com/channel/UCDw_0muzy-hv5nVP0MIXtxQ">@Indestructible Shoes</a> &nbsp;: @indestructibleshoes on IG - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbVdOSWlKbVM2emNiZmJPVTZBQ1JYSW1kSmowZ3xBQ3Jtc0trWTBLQ3FmVHNtaEEwTkR2ZXFycUIyX0R5ZlhxRFdISGsxZEtqclBwUElJRkI2S1RpbHZNM3VKWVFLT19KN1pXLXhMT1Z1R3ZkbzRpT2llMHl4NGVTR2M4WGg5akY0UnJENmwtU1VjVWZrZ194M09BSQ&amp;q=https%3A%2F%2Findestructibleshoes.com" rel="nofollow" target="_blank">https://indestructibleshoes.com</a>Indosole: @indosole on IG - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbjk4SEJzcE1QbVExVi1iYl85Rm81Q3Bid2VyUXxBQ3Jtc0trRnZCMWp3cHAyLTZld3RvQ3ltMi00bVc2M202dFlDWUtkNk0yR1ZVSVRNbUdYbnFWc1VVT2ZmTnlvWE1ZZHdubzJmT1dPemxKdzlsVVMwaWNrX2RWeFdUWmN2NzVwdjNXT2xvMnhOLU5YYl9STkdNUQ&amp;q=https%3A%2F%2Findosole.com" rel="nofollow" target="_blank">https://indosole.com</a>Ten Tree: @tentree on IG - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbmVGbU1paWJYUGlRNXRxd0VsLXRDZ09Bc0puUXxBQ3Jtc0ttN1ZVcUlhbDE0RkF2blE1QzRackJSbG1FTjFPXzlQM1ZwUzgyX1ZIa3RDM3ppUnA4c1RzLWtQSFZTNWpMWVB5ZEdWa2JfUjB0V0VjVlo0aUkzVWZMUlhCRUdaOGxzU3M2dmRDNVRYODVmZ3RoTDlCNA&amp;q=https%3A%2F%2Fwww.tentree.com" rel="nofollow" target="_blank">https://www.tentree.com</a>Kotn: @Kotn on IG - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa3VBcXZJc3I0aVR3ajZKekVzTjY3R0l0eWczZ3xBQ3Jtc0tuWlYyYTJGbE5ZRldNTU1rUndFYmFkOGt6VDJqaFd2R0RZeEJYYlc3ekRCV3ZBMUxKbkNKbENwQmZMSjY3Y2hfV0NDaEJTV3lKUnM4Q2RzcEVGSDRneU5YSnFpWTJ3U1p4THR0WjVVSFhZRlBTbGE1VQ&amp;q=https%3A%2F%2Fkotn.com" rel="nofollow" target="_blank">https://kotn.com</a>Wuxly: @WuxlyMovement on IG - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0xTRnVPOTd2YXhLN3BIcTdPMkJRNV9iLUhWd3xBQ3Jtc0trN2dVRzlQbnNhbmNNR245cTBjcmoxSUk3dTVHZ0dTd3duUlk1eGVldTBBOUtwWHlNVzNQZXB4Qkc5TEYwSDgwN3BaS1hGM3FnMUh5MEh5M29oS05MOGllX3ZxUS1nVWRzVlREUFBRalpvcFRUZkV4WQ&amp;q=https%3A%2F%2Fwuxly.com" rel="nofollow" target="_blank">https://wuxly.com</a> Brent Stirling: Tech-ish. Growth &amp; Sales at @Shoelace. All things social. Gamer, dad, urban farmer, always saying the quiet part loud. Prev: Growth at The Big Green Bag TW: @Brentertainer IG: @Brentertainer &nbsp;Daniel Ramley: TW: @DanielRamley IG: @DanielRamley</p> Charley TichenorDTC Coffee Shop Episode 2: AttributionDTC Coffee Shop Episode 2: AttributionToday we have: @RabahRahil of @TryTripleWhale @MarketerDylan of Koality Media @BingHott of @Jump450Media and @RanchWater    We talk about Shiba, Fantasy Football, Black Friday / Cyber Monday… And Barry takes us deep into a BARRY HOTT take on attribution that inspired storytelling, hills to die on, email, seo, running FB at a loss and if Attribution really is 100% Bullshit!  Plus a ton more  Big Shout to Plant Goods, Ranch Water, Last Crumb, Bite Toothpaste, Dandy Del Mar, Muddy Bites, Nuts.com & Liquid Death… all of whose got a ton of love in this episode from November 11, 2021

]]>Today we have: @RabahRahil of @TryTripleWhale @MarketerDylan of Koality Media @BingHott of @Jump450Media and @RanchWater    We talk about Shiba, Fantasy Football, Black Friday / Cyber Monday… And Barry takes us deep into a BARRY HOTT take on attribution that inspired storytelling, hills to die on, email, seo, running FB at a loss and if Attribution really is 100% Bullshit!  Plus a ton more  Big Shout to Plant Goods, Ranch Water, Last Crumb, Bite Toothpaste, Dandy Del Mar, Muddy Bites, Nuts.com & Liquid Death… all of whose got a ton of love in this episode from November 11, 2021

]]>a67184d6-2414-4aee-8aa0-21e0322804f1Wed, 22 Dec 2021 14:00:00 -040001:07:07falsefull<p>Today we have: @RabahRahil of @TryTripleWhale @MarketerDylan of Koality Media @BingHott of @Jump450Media and @RanchWater &nbsp;&nbsp;&nbsp;We talk about Shiba, Fantasy Football, Black Friday / Cyber Monday… And Barry takes us deep into a BARRY HOTT take on attribution that inspired storytelling, hills to die on, email, seo, running FB at a loss and if Attribution really is 100% Bullshit! &nbsp;Plus a ton more &nbsp;Big Shout to Plant Goods, Ranch Water, Last Crumb, Bite Toothpaste, Dandy Del Mar, Muddy Bites, Nuts.com &amp; Liquid Death… all of whose got a ton of love in this episode from November 11, 2021</p> Charley TichenorFacebook Ads Mastery w/ Ivan Burev @imivanburev on IGFacebook Ads Mastery w/ Ivan Burev @imivanburev on IGFacebook Ads Mastery - chatting with @imivanburev on IG  Facebook Ads always work. WAIT . Facebook ADS never work. WAIT . Facebook ADS are great. WAIT . Facebook ADS are a waste of money. WAIT . Facebook ADS are not for my business. WAIT. . Facebook ADS exploded my business. WAIT. . . . And many more with @ctthedisrupter . And it was such a blast🤘💪🔥

]]>Facebook Ads Mastery - chatting with @imivanburev on IG  Facebook Ads always work. WAIT . Facebook ADS never work. WAIT . Facebook ADS are great. WAIT . Facebook ADS are a waste of money. WAIT . Facebook ADS are not for my business. WAIT. . Facebook ADS exploded my business. WAIT. . . . And many more with @ctthedisrupter . And it was such a blast🤘💪🔥

]]>eb236842-49bb-4c6b-9b5d-dd0c63aa550dTue, 21 Dec 2021 22:00:00 -040055:00falsefull<p>Facebook Ads Mastery - chatting with @imivanburev on IG &nbsp;Facebook Ads always work. WAIT . Facebook ADS never work. WAIT . Facebook ADS are great. WAIT . Facebook ADS are a waste of money. WAIT . Facebook ADS are not for my business. WAIT. . Facebook ADS exploded my business. WAIT. . . . And many more with @ctthedisrupter . And it was such a blast🤘💪🔥</p> Charley TichenorGetting Predictable Results With FB Ads is Finally PossibleGetting Predictable Results With FB Ads is Finally Possible🔥 LIVE TRAINING - Getting Predictable Results With FB Ads is Finally Possible Even If You Got Slapped With The New iOS Update With Yash Sharma from the @Paul Ponna Official YouTube Channel

]]>🔥 LIVE TRAINING - Getting Predictable Results With FB Ads is Finally Possible Even If You Got Slapped With The New iOS Update With Yash Sharma from the @Paul Ponna Official YouTube Channel

]]>8e56f079-6fa2-4845-95a4-3ceb61cd783cTue, 21 Dec 2021 18:00:00 -040036:42falsefull<p>🔥 LIVE TRAINING - Getting Predictable Results With FB Ads is Finally Possible Even If You Got Slapped With The New iOS Update With Yash Sharma from the @Paul Ponna Official YouTube Channel</p> Charley TichenorInterview w/ Alexander Ferenczi, Chief Problem Solver at Advocaczi & Facebook Ads MBA Program AlumniInterview w/ Alexander Ferenczi, Chief Problem Solver at Advocaczi & Facebook Ads MBA Program AlumniAlexander has close to a decade in the biz, and left VaynerMedia & JetFuel to start his own agency. As he puts it, he ROI'd in 14 days, and is super excited for the gold rush of digital marketing. We have a great conversation about his wins as an agency owner, his experience in the program, and just how awesome the community of other elite adverts from around the world really is!

]]>Alexander has close to a decade in the biz, and left VaynerMedia & JetFuel to start his own agency. As he puts it, he ROI'd in 14 days, and is super excited for the gold rush of digital marketing. We have a great conversation about his wins as an agency owner, his experience in the program, and just how awesome the community of other elite adverts from around the world really is!

]]>8e3a6e2d-b558-4a08-a203-bbe41408a60cTue, 21 Dec 2021 14:00:00 -040034:58falsefull<p>Alexander has close to a decade in the biz, and left VaynerMedia &amp; JetFuel to start his own agency. As he puts it, he ROI'd in 14 days, and is super excited for the gold rush of digital marketing. We have a great conversation about his wins as an agency owner, his experience in the program, and just how awesome the community of other elite adverts from around the world really is!</p> Charley TichenorFacebook Ads Don't Work AnymoreFacebook Ads Don't Work AnymoreYour Facebook ads aren’t working anymore, because you’ve been lied to.  You see the problem with gurus & experts is they don't fundamentally understand how facebook’s machine learning actually works  You don’t need interest groups for targeting because your ad does your targeting. You don’t need lookalike audiences because your ad creates its own lookalike audience. You don’t need 1000’s of campaigns because you can spend millions on just one campaign. You don't need to warm up your pixels because facebook knows who your customers are even if you are just starting out. You don’t need to raise your budgets to scale because you can get more results without increasing your budgets. You just need to understand a few simple fundamentals, and have a system & process to TEST & SCALE to Make Facebook Ads Profitable Again Even After iOS 14 Apocalypse; everything else it's basically nonsense.  Meet: The Facebook Ads MBA Program™️. The WORLD'S BEST LIVE program for Advertisers! This is a 9 week, high-touch accelerator.  If you're ready to learn how to TEST, SCALE & MANAGE your ad account in a way that will SAVE YOU HOURS a week & help you put MORE MONEY in your pocket!  DM me “MBA” for a NO OBLIGATION Application for an Evaluation Session for the Program

]]>Your Facebook ads aren’t working anymore, because you’ve been lied to.  You see the problem with gurus & experts is they don't fundamentally understand how facebook’s machine learning actually works  You don’t need interest groups for targeting because your ad does your targeting. You don’t need lookalike audiences because your ad creates its own lookalike audience. You don’t need 1000’s of campaigns because you can spend millions on just one campaign. You don't need to warm up your pixels because facebook knows who your customers are even if you are just starting out. You don’t need to raise your budgets to scale because you can get more results without increasing your budgets. You just need to understand a few simple fundamentals, and have a system & process to TEST & SCALE to Make Facebook Ads Profitable Again Even After iOS 14 Apocalypse; everything else it's basically nonsense.  Meet: The Facebook Ads MBA Program™️. The WORLD'S BEST LIVE program for Advertisers! This is a 9 week, high-touch accelerator.  If you're ready to learn how to TEST, SCALE & MANAGE your ad account in a way that will SAVE YOU HOURS a week & help you put MORE MONEY in your pocket!  DM me “MBA” for a NO OBLIGATION Application for an Evaluation Session for the Program

]]>ea985f0f-198c-416d-9d26-797ff59c9ab4Mon, 20 Dec 2021 22:00:00 -040026:11falsefull<p>Your Facebook ads aren’t working anymore, because you’ve been lied to. &nbsp;You see the problem with gurus &amp; experts is they don't fundamentally understand how facebook’s machine learning actually works &nbsp;You don’t need interest groups for targeting because your ad does your targeting. You don’t need lookalike audiences because your ad creates its own lookalike audience. You don’t need 1000’s of campaigns because you can spend millions on just one campaign. You don't need to warm up your pixels because facebook knows who your customers are even if you are just starting out. You don’t need to raise your budgets to scale because you can get more results without increasing your budgets. You just need to understand a few simple fundamentals, and have a system &amp; process to TEST &amp; SCALE to Make Facebook Ads Profitable Again Even After iOS 14 Apocalypse; everything else it's basically nonsense. &nbsp;Meet: The Facebook Ads MBA Program™️. The WORLD'S BEST LIVE program for Advertisers! This is a 9 week, high-touch accelerator. &nbsp;If you're ready to learn how to TEST, SCALE &amp; MANAGE your ad account in a way that will SAVE YOU HOURS a week &amp; help you put MORE MONEY in your pocket! &nbsp;DM me “MBA” for a NO OBLIGATION Application for an Evaluation Session for the Program</p> Charley TichenorBroad or Death: The Real History of Facebook Ad's FutureBroad or Death: The Real History of Facebook Ad's FutureWe’re seeing the 3rd great PURGE via Facebook Ads - Click to Learn Why this is a GREAT THING Part 1: oCPM Part 2: The Disrupter Group, The Power 5, CBO and $10B in Annual Spend Part 3: iOS14 & the death of the Facebook Hack   But 1st Real Data on Ad Spend Marketcap  Plus a lesson from past failures On why fighting FB, resisting change is a fatal mistake  If you’re finished taking the same recycled bad advice from the same circle of folks who have been failing you for years … I’m taking applications for my Facebook Ads MBA Program… Classes start on November 1st  The Facebook Ads MBA Program™️. The WORLD'S BEST LIVE program for Advertisers who want to reach the elite level of expertise This is a 9 week, high-touch accelerator.  If you're ready to learn how to TEST, SCALE & MANAGE your ad account in a way that will SAVE YOU HOURS a week & help you put MORE MONEY in your pocket!

]]>We’re seeing the 3rd great PURGE via Facebook Ads - Click to Learn Why this is a GREAT THING Part 1: oCPM Part 2: The Disrupter Group, The Power 5, CBO and $10B in Annual Spend Part 3: iOS14 & the death of the Facebook Hack   But 1st Real Data on Ad Spend Marketcap  Plus a lesson from past failures On why fighting FB, resisting change is a fatal mistake  If you’re finished taking the same recycled bad advice from the same circle of folks who have been failing you for years … I’m taking applications for my Facebook Ads MBA Program… Classes start on November 1st  The Facebook Ads MBA Program™️. The WORLD'S BEST LIVE program for Advertisers who want to reach the elite level of expertise This is a 9 week, high-touch accelerator.  If you're ready to learn how to TEST, SCALE & MANAGE your ad account in a way that will SAVE YOU HOURS a week & help you put MORE MONEY in your pocket!

]]>83ee8608-3da7-40d5-96a9-20563dd63609Mon, 20 Dec 2021 18:00:00 -040048:13falsefull<p>We’re seeing the 3rd great PURGE via Facebook Ads - Click to Learn Why this is a GREAT THING Part 1: oCPM Part 2: The Disrupter Group, The Power 5, CBO and $10B in Annual Spend Part 3: iOS14 &amp; the death of the Facebook Hack &nbsp;&nbsp;But 1st Real Data on Ad Spend Marketcap &nbsp;Plus a lesson from past failures On why fighting FB, resisting change is a fatal mistake &nbsp;If you’re finished taking the same recycled bad advice from the same circle of folks who have been failing you for years … I’m taking applications for my Facebook Ads MBA Program… Classes start on November 1st &nbsp;The Facebook Ads MBA Program™️. The WORLD'S BEST LIVE program for Advertisers who want to reach the elite level of expertise This is a 9 week, high-touch accelerator. &nbsp;If you're ready to learn how to TEST, SCALE &amp; MANAGE your ad account in a way that will SAVE YOU HOURS a week &amp; help you put MORE MONEY in your pocket!</p> Charley TichenorInterview w/ Kelvin Parker - CMO/Copywriter w/ 30+ yrs Experience & Facebook Ads MBA Program StudentInterview w/ Kelvin Parker - CMO/Copywriter w/ 30+ yrs Experience & Facebook Ads MBA Program StudentKelvin has 35+ year in direct marketing ... Started out as the marketing director of publishing companies - which led to copywriting, deal-making, media buying - and A.I. & machine learning, Market Validated Offer Testing, "train-the-algorithm" and more.

]]>Kelvin has 35+ year in direct marketing ... Started out as the marketing director of publishing companies - which led to copywriting, deal-making, media buying - and A.I. & machine learning, Market Validated Offer Testing, "train-the-algorithm" and more.

]]>d12f3a7a-9cc4-4948-b93f-f5f8d65ce498Mon, 20 Dec 2021 14:00:00 -040055:45falsefull<p>Kelvin has 35+ year in direct marketing ... Started out as the marketing director of publishing companies - which led to copywriting, deal-making, media buying - and A.I. &amp; machine learning, Market Validated Offer Testing, "train-the-algorithm" and more.</p> Charley TichenorPerformance Positioning & Branding: Facebook Ads MBA Program Guest Lecture w/ Glenn RudinPerformance Positioning & Branding: Facebook Ads MBA Program Guest Lecture w/ Glenn RudinGlenn is a WORLD CLASS EXPERT in Positioning and Branding.  This is a guest lecture from the Facebook Ads MBA Program.  My Facebook Ads MBA Program is the only training program that teaches you how Facebook works from the perspective of someone who actually helped design how it works!   It’s the only training program that teaches you how to think about problem-solving as well as the process and systems to see sustainable high-confidence growth year after year!  If you’re frustrated, sick, and tired of not getting the most out of your Facebook advertising efforts, and you want to be happy, confident, and successful… THIS IS FOR YOU!  Click here to Apply for the Facebook Ads MBA Program

]]>Glenn is a WORLD CLASS EXPERT in Positioning and Branding.  This is a guest lecture from the Facebook Ads MBA Program.  My Facebook Ads MBA Program is the only training program that teaches you how Facebook works from the perspective of someone who actually helped design how it works!   It’s the only training program that teaches you how to think about problem-solving as well as the process and systems to see sustainable high-confidence growth year after year!  If you’re frustrated, sick, and tired of not getting the most out of your Facebook advertising efforts, and you want to be happy, confident, and successful… THIS IS FOR YOU!  Click here to Apply for the Facebook Ads MBA Program

]]>31413ac3-95ba-4511-82f4-77ebf5860c2fSun, 19 Dec 2021 22:00:00 -040055:23falsefull<p>Glenn is a WORLD CLASS EXPERT in Positioning and Branding. &nbsp;This is a guest lecture from the Facebook Ads MBA Program. &nbsp;My Facebook Ads MBA Program is the only training program that teaches you how Facebook works from the perspective of someone who actually helped design how it works! &nbsp;&nbsp;It’s the only training program that teaches you how to think about problem-solving as well as the process and systems to see sustainable high-confidence growth year after year! &nbsp;If you’re frustrated, sick, and tired of not getting the most out of your Facebook advertising efforts, and you want to be happy, confident, and successful… THIS IS FOR YOU! &nbsp;Click here to Apply for the Facebook Ads MBA Program</p> Charley TichenorWinning With Facebook Ads: The Truth About Broad (or Open) TargetingWinning With Facebook Ads: The Truth About Broad (or Open) TargetingOne of the, if not the most controversial topics of conversation when it comes to Facebook ads these days is whether or not you should use broad or open Targeting.   Now, on one side, you have a lot of gurus, experts, and individuals who spend a lot of their time hacking their way towards progress, relying on hard work, high levels of investment, and getting lucky in order to be successful.  And in the other corner, you have the word of one of the top 100 most successful and elite Facebook advertisers with hundreds of millions of dollars in spend who’s also backed by Facebook and their engineering and product teams based on the dozens of case studies I’ve provided them.  So, let’s break down why you should be using Broad Targeting, what you should know moving forward, and why not utilizing it will heavily limit your success.  We will also get into the reasons why it might not be working for you right now, why that’s okay, and what you need to be focusing on so that you’ll never have to worry about audiences ever again.  If you want to be truly elite, you’re going to have to start thinking like how the most successful people do.  You’re never going to 5x or 10x your business by working 5 or 10 times harder.  Facebook is a machine-learning platform and here are the simple truths that you need to know if you want to be successful.

]]>One of the, if not the most controversial topics of conversation when it comes to Facebook ads these days is whether or not you should use broad or open Targeting.   Now, on one side, you have a lot of gurus, experts, and individuals who spend a lot of their time hacking their way towards progress, relying on hard work, high levels of investment, and getting lucky in order to be successful.  And in the other corner, you have the word of one of the top 100 most successful and elite Facebook advertisers with hundreds of millions of dollars in spend who’s also backed by Facebook and their engineering and product teams based on the dozens of case studies I’ve provided them.  So, let’s break down why you should be using Broad Targeting, what you should know moving forward, and why not utilizing it will heavily limit your success.  We will also get into the reasons why it might not be working for you right now, why that’s okay, and what you need to be focusing on so that you’ll never have to worry about audiences ever again.  If you want to be truly elite, you’re going to have to start thinking like how the most successful people do.  You’re never going to 5x or 10x your business by working 5 or 10 times harder.  Facebook is a machine-learning platform and here are the simple truths that you need to know if you want to be successful.

]]>e2a741ff-1150-4a04-b005-c9e204924f38Sun, 19 Dec 2021 18:00:00 -040035:18falsefull<p>One of the, if not the most controversial topics of conversation when it comes to Facebook ads these days is whether or not you should use broad or open Targeting. &nbsp;&nbsp;Now, on one side, you have a lot of gurus, experts, and individuals who spend a lot of their time hacking their way towards progress, relying on hard work, high levels of investment, and getting lucky in order to be successful. &nbsp;And in the other corner, you have the word of one of the top 100 most successful and elite Facebook advertisers with hundreds of millions of dollars in spend who’s also backed by Facebook and their engineering and product teams based on the dozens of case studies I’ve provided them. &nbsp;So, let’s break down why you should be using Broad Targeting, what you should know moving forward, and why not utilizing it will heavily limit your success. &nbsp;We will also get into the reasons why it might not be working for you right now, why that’s okay, and what you need to be focusing on so that you’ll never have to worry about audiences ever again. &nbsp;If you want to be truly elite, you’re going to have to start thinking like how the most successful people do. &nbsp;You’re never going to 5x or 10x your business by working 5 or 10 times harder. &nbsp;Facebook is a machine-learning platform and here are the simple truths that you need to know if you want to be successful.</p> Charley TichenorRed Flag & Trigger Alert: An Audit of an Agency LetterRed Flag & Trigger Alert: An Audit of an Agency LetterThe problem with several digital marketing agencies and so-called “experts” when it comes to Facebook ads is that they think the platform isn’t any different from other digital channels, and that they have an accurate and deep understanding of how it works.  Their motivation? Pride and profit.  And the sad part about these agencies is that they don’t have an ounce of genuine care for their clients, even when problems arise. Simply put, they’re more concerned about covering their tracks and pacifying their clients with bullsh*t audit reports.  It’s time we learn how to see through their lies.  And so in this video, I will break down an agency’s response to some concerns surrounding post studies, budgets, and account structure.  This is an audit of an agency letter and the honest truth is that it’s full of absolutely bad and misleading information, and basically things agencies should NEVER say to a client. .

]]>The problem with several digital marketing agencies and so-called “experts” when it comes to Facebook ads is that they think the platform isn’t any different from other digital channels, and that they have an accurate and deep understanding of how it works.  Their motivation? Pride and profit.  And the sad part about these agencies is that they don’t have an ounce of genuine care for their clients, even when problems arise. Simply put, they’re more concerned about covering their tracks and pacifying their clients with bullsh*t audit reports.  It’s time we learn how to see through their lies.  And so in this video, I will break down an agency’s response to some concerns surrounding post studies, budgets, and account structure.  This is an audit of an agency letter and the honest truth is that it’s full of absolutely bad and misleading information, and basically things agencies should NEVER say to a client. .

]]>cb882b21-1ce9-439f-b27b-818d47f0efa2Sun, 19 Dec 2021 14:00:00 -040041:48falsefull<p>The problem with several digital marketing agencies and so-called “experts” when it comes to Facebook ads is that they think the platform isn’t any different from other digital channels, and that they have an accurate and deep understanding of how it works. &nbsp;Their motivation? Pride and profit. &nbsp;And the sad part about these agencies is that they don’t have an ounce of genuine care for their clients, even when problems arise. Simply put, they’re more concerned about covering their tracks and pacifying their clients with bullsh*t audit reports. &nbsp;It’s time we learn how to see through their lies. &nbsp;And so in this video, I will break down an agency’s response to some concerns surrounding post studies, budgets, and account structure. &nbsp;This is an audit of an agency letter and the honest truth is that it’s full of absolutely bad and misleading information, and basically things agencies should NEVER say to a client. .</p> Charley TichenorFacebook Ads MBA Program: More Than a 9-Week CourseFacebook Ads MBA Program: More Than a 9-Week CourseI’m gonna say it!...  You are only ONE decision away from changing the rest of your life!  Are you sick and tired of setting your business success back by months, or even years? Are you fed up with constantly doubting your brand’s capability to expand because you’re still scrambling for the best practices on how to better optimize your Facebook advertising efforts?  ...And worst of all, are you done with wasting your time and money on so-called digital marketing “experts” that merely provide FALSE value and OUTDATED entry-level advice or “Facebook advertising hacks”?  If your answer is ‘yes,’ then this is your chance to come and join the Facebook Ads MBA Program!  You see...  I’ve helped people in the SAME position scale their business while reducing their workload w/ my near-decade in the business. The transformation they experienced was insane. They were able to master Facebook Ads, devote time to their business, see long-term success, and grow their confidence.  This is because the system and processes that I teach in the program are LITERALLY what I’ve been teaching Facebook for decades now!  Over the years, I’ve been teaching Facebook how to optimize its business platform while constantly working to identify the best practices revolving around creative testing, campaign architecture, and bidding model strategies.  But beyond the comprehensive 9-week course, resources, hands-on training, and membership that come with the MBA program, the most important perk you’ll be getting is being part of a COMMUNITY!  In the ever-chaotic world of business where there’s too much false and outdated advice going around, it becomes more than difficult to carve out a clear path towards success.  But if you’re with a community that shares the same struggles as you, that ultimately sets up a connective foundation that makes business growth so much easier! And with the system that I teach, there’s no telling how far you’ll go!

]]>I’m gonna say it!...  You are only ONE decision away from changing the rest of your life!  Are you sick and tired of setting your business success back by months, or even years? Are you fed up with constantly doubting your brand’s capability to expand because you’re still scrambling for the best practices on how to better optimize your Facebook advertising efforts?  ...And worst of all, are you done with wasting your time and money on so-called digital marketing “experts” that merely provide FALSE value and OUTDATED entry-level advice or “Facebook advertising hacks”?  If your answer is ‘yes,’ then this is your chance to come and join the Facebook Ads MBA Program!  You see...  I’ve helped people in the SAME position scale their business while reducing their workload w/ my near-decade in the business. The transformation they experienced was insane. They were able to master Facebook Ads, devote time to their business, see long-term success, and grow their confidence.  This is because the system and processes that I teach in the program are LITERALLY what I’ve been teaching Facebook for decades now!  Over the years, I’ve been teaching Facebook how to optimize its business platform while constantly working to identify the best practices revolving around creative testing, campaign architecture, and bidding model strategies.  But beyond the comprehensive 9-week course, resources, hands-on training, and membership that come with the MBA program, the most important perk you’ll be getting is being part of a COMMUNITY!  In the ever-chaotic world of business where there’s too much false and outdated advice going around, it becomes more than difficult to carve out a clear path towards success.  But if you’re with a community that shares the same struggles as you, that ultimately sets up a connective foundation that makes business growth so much easier! And with the system that I teach, there’s no telling how far you’ll go!

]]>805d8d9e-601e-42e1-b2ca-421208dc43deSat, 18 Dec 2021 22:00:00 -040026:26falsefull<p>I’m gonna say it!... &nbsp;You are only ONE decision away from changing the rest of your life! &nbsp;Are you sick and tired of setting your business success back by months, or even years? Are you fed up with constantly doubting your brand’s capability to expand because you’re still scrambling for the best practices on how to better optimize your Facebook advertising efforts? &nbsp;...And worst of all, are you done with wasting your time and money on so-called digital marketing “experts” that merely provide FALSE value and OUTDATED entry-level advice or “Facebook advertising hacks”? &nbsp;If your answer is ‘yes,’ then this is your chance to come and join the Facebook Ads MBA Program! &nbsp;You see... &nbsp;I’ve helped people in the SAME position scale their business while reducing their workload w/ my near-decade in the business. The transformation they experienced was insane. They were able to master Facebook Ads, devote time to their business, see long-term success, and grow their confidence. &nbsp;This is because the system and processes that I teach in the program are LITERALLY what I’ve been teaching Facebook for decades now! &nbsp;Over the years, I’ve been teaching Facebook how to optimize its business platform while constantly working to identify the best practices revolving around creative testing, campaign architecture, and bidding model strategies. &nbsp;But beyond the comprehensive 9-week course, resources, hands-on training, and membership that come with the MBA program, the most important perk you’ll be getting is being part of a COMMUNITY! &nbsp;In the ever-chaotic world of business where there’s too much false and outdated advice going around, it becomes more than difficult to carve out a clear path towards success. &nbsp;But if you’re with a community that shares the same struggles as you, that ultimately sets up a connective foundation that makes business growth so much easier! And with the system that I teach, there’s no telling how far you’ll go!</p> Charley TichenorThe Facebook Ads MBA Program: See Optimal Results in No TimeThe Facebook Ads MBA Program: See Optimal Results in No Time🚨If you want your NEXT 3 months to look different from your LAST 3 months… [keep reading] Consider this YOUR INVITATION. For the last several years, I’ve been building my signature Facebook Ads MBA program behind the scenes.

]]>🚨If you want your NEXT 3 months to look different from your LAST 3 months… [keep reading] Consider this YOUR INVITATION. For the last several years, I’ve been building my signature Facebook Ads MBA program behind the scenes.

]]>da158162-3d5b-42d5-89b4-b6d294ab28e0Sat, 18 Dec 2021 18:00:00 -040029:15falsefull<p>🚨If you want your NEXT 3 months to look different from your LAST 3 months… [keep reading] Consider this YOUR INVITATION. For the last several years, I’ve been building my signature Facebook Ads MBA program behind the scenes.</p> Charley TichenorInterview with Daniel RamleyInterview with Daniel RamleyFacebook Ads MBA Program Alumni  - Elite Marketer & Really Smart Dude!!!

]]>Facebook Ads MBA Program Alumni  - Elite Marketer & Really Smart Dude!!!

]]>163a4c14-f4ff-467b-ac3b-73977165df34Sat, 18 Dec 2021 14:00:00 -040021:46falsefull<p>Facebook Ads MBA Program Alumni &nbsp;- Elite Marketer &amp; Really Smart Dude!!!</p> Charley TichenorDeeTeeCee: Shitcoin Battle Royal! Fantasty Football FiascoDeeTeeCee: Shitcoin Battle Royal! Fantasty Football Fiasco8 Men Enter - 1 Man Leave @CTtheDisrupter vs. @CJSlattery vs. @marketerdylan vs. @rabahrahil vs. @rileyfara vs. @Giebz  vs. @nckdoren vs. @ImSamThompson

]]>8 Men Enter - 1 Man Leave @CTtheDisrupter vs. @CJSlattery vs. @marketerdylan vs. @rabahrahil vs. @rileyfara vs. @Giebz  vs. @nckdoren vs. @ImSamThompson

]]>b97e220f-83c7-4bef-8ae3-c8fc32ef354aFri, 17 Dec 2021 22:00:00 -040001:09:07falsefull<p>8 Men Enter - 1 Man Leave @CTtheDisrupter vs. @CJSlattery vs. @marketerdylan vs. @rabahrahil vs. @rileyfara vs. @Giebz &nbsp;vs. @nckdoren vs. @ImSamThompson</p> Charley TichenorFacebook Ads Masterclass: Interest Groups and ABOFacebook Ads Masterclass: Interest Groups and ABOLets dive deep into old strategies, why they are coming back... and if they are a good idea for you

]]>Lets dive deep into old strategies, why they are coming back... and if they are a good idea for you

]]>d354a413-a00c-4157-a1ff-19e51e9df52aFri, 17 Dec 2021 18:00:00 -040001:07:18falsefull<p>Lets dive deep into old strategies, why they are coming back... and if they are a good idea for you</p> Charley TichenorDTC Coffee Shop Episode 1: ABO & Interest GroupsDTC Coffee Shop Episode 1: ABO & Interest GroupsCrypto, Football, Shopify, Hot Takes, ABO, Interest Groups, BFCM, Stories & MORE!  I met Dylan years ago at the Inaugural ManyChat Conference. We had been talking ever since he noticed me spamming “Guru” & “Expert” Facebook groups like AdLeaks, with value posts before I got banned from them.  Brent, is brand new to DTC Twitter… but has a 5year pedigree at Shopify and is a true stud.   We laughed, and learned… had a blast and give these fine folks a follow on Twitter or Insta!  Brent Stirling: Tech-ish. Growth & Sales at @Shoelace. All things social. Gamer, dad, urban farmer, always saying the quiet part loud. Prev: Growth at The Big Green Bag TW: @Brentertainer IG: @Brentertainer  Dylan Carpenter: Head Koala @ Koality Media. Facebook Ads Addict. Beer League Goalie. Texas State Alum. I probably spend $30k/day in ads. Co-Host of The Rich Ad Poor Ad Podcast TW: @MarketerDylan IG: @DCarpenterMedia

]]>Crypto, Football, Shopify, Hot Takes, ABO, Interest Groups, BFCM, Stories & MORE!  I met Dylan years ago at the Inaugural ManyChat Conference. We had been talking ever since he noticed me spamming “Guru” & “Expert” Facebook groups like AdLeaks, with value posts before I got banned from them.  Brent, is brand new to DTC Twitter… but has a 5year pedigree at Shopify and is a true stud.   We laughed, and learned… had a blast and give these fine folks a follow on Twitter or Insta!  Brent Stirling: Tech-ish. Growth & Sales at @Shoelace. All things social. Gamer, dad, urban farmer, always saying the quiet part loud. Prev: Growth at The Big Green Bag TW: @Brentertainer IG: @Brentertainer  Dylan Carpenter: Head Koala @ Koality Media. Facebook Ads Addict. Beer League Goalie. Texas State Alum. I probably spend $30k/day in ads. Co-Host of The Rich Ad Poor Ad Podcast TW: @MarketerDylan IG: @DCarpenterMedia

]]>68bb7c60-8051-41a6-aeb9-9d9b2ad99691Fri, 17 Dec 2021 09:33:36 -040049:07falsefull<p>Crypto, Football, Shopify, Hot Takes, ABO, Interest Groups, BFCM, Stories &amp; MORE! &nbsp;I met Dylan years ago at the Inaugural ManyChat Conference. We had been talking ever since he noticed me spamming “Guru” &amp; “Expert” Facebook groups like AdLeaks, with value posts before I got banned from them. &nbsp;Brent, is brand new to DTC Twitter… but has a 5year pedigree at Shopify and is a true stud. &nbsp;&nbsp;We laughed, and learned… had a blast and give these fine folks a follow on Twitter or Insta! &nbsp;Brent Stirling: Tech-ish. Growth &amp; Sales at @Shoelace. All things social. Gamer, dad, urban farmer, always saying the quiet part loud. Prev: Growth at The Big Green Bag TW: @Brentertainer IG: @Brentertainer &nbsp;Dylan Carpenter: Head Koala @ Koality Media. Facebook Ads Addict. Beer League Goalie. Texas State Alum. I probably spend $30k/day in ads. Co-Host of The Rich Ad Poor Ad Podcast TW: @MarketerDylan IG: @DCarpenterMedia</p> Charley TichenorInterview with Ethan Norville of Coronation ProjectInterview with Ethan Norville of Coronation ProjectWe talk about Success with Facebook Ads, why we don't use Segmentation, the Value of Market Fit, why Relationships & Partnerships are important, Facebook Ad Account Architecture and SO MUCH MORE!

]]>We talk about Success with Facebook Ads, why we don't use Segmentation, the Value of Market Fit, why Relationships & Partnerships are important, Facebook Ad Account Architecture and SO MUCH MORE!

]]>369cc3d5-abed-4b19-81bd-09638168c72eFri, 17 Dec 2021 09:18:54 -040059:14falsefull<p>We talk about Success with Facebook Ads, why we don't use Segmentation, the Value of Market Fit, why Relationships &amp; Partnerships are important, Facebook Ad Account Architecture and SO MUCH MORE!</p> Charley TichenorInterview with Ian ParkInterview with Ian ParkFacebook Ads MBA Program Alumni  - 7-Figure Entrepreneur and Super Cool Dude!!!

]]>Facebook Ads MBA Program Alumni  - 7-Figure Entrepreneur and Super Cool Dude!!!

]]>053b38e0-2323-40ed-b2fc-3d72d473b741Fri, 17 Dec 2021 09:15:14 -040051:11falsefull<p>Facebook Ads MBA Program Alumni &nbsp;- 7-Figure Entrepreneur and Super Cool Dude!!!</p> Charley TichenorThe Secret to Creating Great Facebook Ads That Deliver Ideal ResultsThe Secret to Creating Great Facebook Ads That Deliver Ideal ResultsGood Facebook creatives versus bad creatives––what makes an ad good or bad has a lot more to do with the business than you might think.  There are plenty of trendy ways of making ads, and there are always fun new approaches that people are trying. However, you also have to consider that static images have been working since before the Facebook pixel. Testimonial videos have worked since day one. User-generated content and Influencer content have worked since day one.   The bottom line is the actual quality of the content has far less to do with the success of the ad than the actual customer journey and business results.  I can’t tell you how many times something with a typo, lo-res video, or terrible product shot someone took on their phone beat out a $5000 video shoot.  What you need to pay attention to, more than anything, is the business results that your ads bring.  Also, you have to be precise with your goals for your ads...  Are you trying to generate more content to create greater stability? Are you trying to generate more content to increase your ability to scale?  Are you trying to just find one thing that actually works?  The right answer––even for the same exact ad account––can be wildly different depending on this question.  The real trick is being able to prioritize your business objectives and testing practices to deliver your desired results in a stable, projectable, and systematized fashion.  So what makes a good ad good, or a bad ad bad? Well, it’s a matter of asking yourself…   “Does this ad actually bring me a higher quality customer for my business objective of the campaign?”  Sometimes you might want something highly engaging. Sometimes you might want something that’s going to be very good at driving a sale. Sometimes you might want something informative. Sometimes you might want something that’s going to reach new people. Sometimes you might want something that’s going to keep someone who already loves you coming back. Every single one of these objectives might have a different winning ad.  So, the most important thing is clearly delineating what success looks like…and then testing your way to finding the best deliverer of that result!

]]>Good Facebook creatives versus bad creatives––what makes an ad good or bad has a lot more to do with the business than you might think.  There are plenty of trendy ways of making ads, and there are always fun new approaches that people are trying. However, you also have to consider that static images have been working since before the Facebook pixel. Testimonial videos have worked since day one. User-generated content and Influencer content have worked since day one.   The bottom line is the actual quality of the content has far less to do with the success of the ad than the actual customer journey and business results.  I can’t tell you how many times something with a typo, lo-res video, or terrible product shot someone took on their phone beat out a $5000 video shoot.  What you need to pay attention to, more than anything, is the business results that your ads bring.  Also, you have to be precise with your goals for your ads...  Are you trying to generate more content to create greater stability? Are you trying to generate more content to increase your ability to scale?  Are you trying to just find one thing that actually works?  The right answer––even for the same exact ad account––can be wildly different depending on this question.  The real trick is being able to prioritize your business objectives and testing practices to deliver your desired results in a stable, projectable, and systematized fashion.  So what makes a good ad good, or a bad ad bad? Well, it’s a matter of asking yourself…   “Does this ad actually bring me a higher quality customer for my business objective of the campaign?”  Sometimes you might want something highly engaging. Sometimes you might want something that’s going to be very good at driving a sale. Sometimes you might want something informative. Sometimes you might want something that’s going to reach new people. Sometimes you might want something that’s going to keep someone who already loves you coming back. Every single one of these objectives might have a different winning ad.  So, the most important thing is clearly delineating what success looks like…and then testing your way to finding the best deliverer of that result!

]]>8d35a417-b42a-44b2-a60e-f34c5214e74cTue, 28 Sep 2021 17:00:00 -040008:56falsefull<p>Good Facebook creatives versus bad creatives––what makes an ad good or bad has a lot more to do with the business than you might think. &nbsp;There are plenty of trendy ways of making ads, and there are always fun new approaches that people are trying. However, you also have to consider that static images have been working since before the Facebook pixel. Testimonial videos have worked since day one. User-generated content and Influencer content have worked since day one. &nbsp;&nbsp;The bottom line is the actual quality of the content has far less to do with the success of the ad than the actual customer journey and business results. &nbsp;I can’t tell you how many times something with a typo, lo-res video, or terrible product shot someone took on their phone beat out a $5000 video shoot. &nbsp;What you need to pay attention to, more than anything, is the business results that your ads bring. &nbsp;Also, you have to be precise with your goals for your ads... &nbsp;Are you trying to generate more content to create greater stability? Are you trying to generate more content to increase your ability to scale? &nbsp;Are you trying to just find one thing that actually works? &nbsp;The right answer––even for the same exact ad account––can be wildly different depending on this question. &nbsp;The real trick is being able to prioritize your business objectives and testing practices to deliver your desired results in a stable, projectable, and systematized fashion. &nbsp;So what makes a good ad good, or a bad ad bad? Well, it’s a matter of asking yourself… &nbsp;&nbsp;“Does this ad actually bring me a higher quality customer for my business objective of the campaign?” &nbsp;Sometimes you might want something highly engaging. Sometimes you might want something that’s going to be very good at driving a sale. Sometimes you might want something informative. Sometimes you might want something that’s going to reach new people. Sometimes you might want something that’s going to keep someone who already loves you coming back. Every single one of these objectives might have a different winning ad. &nbsp;So, the most important thing is clearly delineating what success looks like…and then testing your way to finding the best deliverer of that result!</p> Charley TichenorHow to Win with Instagram Reels Ads!How to Win with Instagram Reels Ads!Instagram has just made Instagram Reels ads available…  This is super exciting for folks who want to take advantage of this inventory. Let me walk you through what you need to know, how to plan for it, how do use this to succeed and one of the biggest mistakes that you should avoid.  First off what you need to know is simple, this will be widely under priced attention. And will be amazing for people looking to get more attention and awareness For their business.  When planning to use this new ad unit, We need to focus on what is attention words to us, and have a very clear definition of a success means. Perhaps Success is getting a certain amount of clicks, or a certain level of engagement rate, or maybe it’s just a matter of getting more people to know what we’re doing. Once we know what success means, we have to remember to use the right types of campaigns. From brand awareness to conversion, traffic to engagement, every campaign type has a very specific ability inside of Facebook. Always remember to prioritize what ever your overall business objective from every penny you spend is when choosing this campaign type.  In order to use this exciting new placement for success, We have to remember what the purpose of this and tape it. Instagram Reels are a short video, that people are used to experiencing for fun, and information. So in designing what ads to use, make sure that you are using creative that is fun and entertaining. One of the best places to start, is with content that works organically. Remember the Facebook paid algorithm, is just the exact same as the organic algorithm, only a pain to reach even more people.  Lastly, one of the biggest mistakes that I’m sure many many people are going to be making, is to utilize this specific campaign take to drive conversions at scale. While he can be exciting at a low spend, and can completely help small businesses maximize the value of the dollars… This should not be a cornerstones of a business trying to drive dozens or hundreds of sales on a daily basis from their Facebook ads.  Every time Facebook comes out with a new ad tape, it always is super cheap. Just remember, the people that see these ads in their experience, I’m not used to seeing ads there, and will behave in a way that is probably not nearly what you might expect, especially in relation to how your ads may have worked elsewhere.

]]>Instagram has just made Instagram Reels ads available…  This is super exciting for folks who want to take advantage of this inventory. Let me walk you through what you need to know, how to plan for it, how do use this to succeed and one of the biggest mistakes that you should avoid.  First off what you need to know is simple, this will be widely under priced attention. And will be amazing for people looking to get more attention and awareness For their business.  When planning to use this new ad unit, We need to focus on what is attention words to us, and have a very clear definition of a success means. Perhaps Success is getting a certain amount of clicks, or a certain level of engagement rate, or maybe it’s just a matter of getting more people to know what we’re doing. Once we know what success means, we have to remember to use the right types of campaigns. From brand awareness to conversion, traffic to engagement, every campaign type has a very specific ability inside of Facebook. Always remember to prioritize what ever your overall business objective from every penny you spend is when choosing this campaign type.  In order to use this exciting new placement for success, We have to remember what the purpose of this and tape it. Instagram Reels are a short video, that people are used to experiencing for fun, and information. So in designing what ads to use, make sure that you are using creative that is fun and entertaining. One of the best places to start, is with content that works organically. Remember the Facebook paid algorithm, is just the exact same as the organic algorithm, only a pain to reach even more people.  Lastly, one of the biggest mistakes that I’m sure many many people are going to be making, is to utilize this specific campaign take to drive conversions at scale. While he can be exciting at a low spend, and can completely help small businesses maximize the value of the dollars… This should not be a cornerstones of a business trying to drive dozens or hundreds of sales on a daily basis from their Facebook ads.  Every time Facebook comes out with a new ad tape, it always is super cheap. Just remember, the people that see these ads in their experience, I’m not used to seeing ads there, and will behave in a way that is probably not nearly what you might expect, especially in relation to how your ads may have worked elsewhere.

]]>2980db59-cd8d-4ed5-a8c0-06e7cc73b0d6Tue, 28 Sep 2021 01:00:00 -040008:42falsefull<p>Instagram has just made Instagram Reels ads available… &nbsp;This is super exciting for folks who want to take advantage of this inventory. Let me walk you through what you need to know, how to plan for it, how do use this to succeed and one of the biggest mistakes that you should avoid. &nbsp;First off what you need to know is simple, this will be widely under priced attention. And will be amazing for people looking to get more attention and awareness For their business. &nbsp;When planning to use this new ad unit, We need to focus on what is attention words to us, and have a very clear definition of a success means. Perhaps Success is getting a certain amount of clicks, or a certain level of engagement rate, or maybe it’s just a matter of getting more people to know what we’re doing. Once we know what success means, we have to remember to use the right types of campaigns. From brand awareness to conversion, traffic to engagement, every campaign type has a very specific ability inside of Facebook. Always remember to prioritize what ever your overall business objective from every penny you spend is when choosing this campaign type. &nbsp;In order to use this exciting new placement for success, We have to remember what the purpose of this and tape it. Instagram Reels are a short video, that people are used to experiencing for fun, and information. So in designing what ads to use, make sure that you are using creative that is fun and entertaining. One of the best places to start, is with content that works organically. Remember the Facebook paid algorithm, is just the exact same as the organic algorithm, only a pain to reach even more people. &nbsp;Lastly, one of the biggest mistakes that I’m sure many many people are going to be making, is to utilize this specific campaign take to drive conversions at scale. While he can be exciting at a low spend, and can completely help small businesses maximize the value of the dollars… This should not be a cornerstones of a business trying to drive dozens or hundreds of sales on a daily basis from their Facebook ads. &nbsp;Every time Facebook comes out with a new ad tape, it always is super cheap. Just remember, the people that see these ads in their experience, I’m not used to seeing ads there, and will behave in a way that is probably not nearly what you might expect, especially in relation to how your ads may have worked elsewhere.</p> Charley TichenorInterest Group Targeting for Facebook Ads, is still a very bad ideaInterest Group Targeting for Facebook Ads, is still a very bad ideaIn the scramble to accommodate for aggregate events manager, and iOS14 updates in Facebook… I’ve seen a lot of people return to the use of interest groups.  Interest groups, were developed by Facebook to compete with Googles affinity audiences. This was done back when Facebook was a PPC platform, before the Facebook pixel existed, before there were Conversion Campaigns, before we had the algorithm, before we had real machine learning, and reliable LALs, and even the EdgeRank system even existed.  So, why are people coming back to interest groups after they’ve been obsolete for years now?  1st off, I have seen a lot of people see success in isolated fashion with interest groups. these can absolutely be helpful at a small budget, where you are unable to leave the Learning Phase, And Facebook is your only source of reliable traffic...  However, historically these audiences breakdown at scale and are far less stable / efficient than broad audiences that prioritize the customer experience and the user flow while matching creative to need.  This will likely not change, and there is no reason that interest groups should perform better today than they have in the last six months or last six years. There is one fundamental reason behind this. The Facebook engineering team has not changed the base code behind how interest groups are populated or implemented in the auction.  In short, Interest groups were obsolete… and absolutely nothing has changed in how they’re built.  What made them obsolete has only been further magnified. Because of this, as it currently stands, and will likely not change in years to come, interest groups ultimately perform a function at an extreme lack of scale, But prove to be a liability when stability, efficiency, and growth are priorities.

]]>In the scramble to accommodate for aggregate events manager, and iOS14 updates in Facebook… I’ve seen a lot of people return to the use of interest groups.  Interest groups, were developed by Facebook to compete with Googles affinity audiences. This was done back when Facebook was a PPC platform, before the Facebook pixel existed, before there were Conversion Campaigns, before we had the algorithm, before we had real machine learning, and reliable LALs, and even the EdgeRank system even existed.  So, why are people coming back to interest groups after they’ve been obsolete for years now?  1st off, I have seen a lot of people see success in isolated fashion with interest groups. these can absolutely be helpful at a small budget, where you are unable to leave the Learning Phase, And Facebook is your only source of reliable traffic...  However, historically these audiences breakdown at scale and are far less stable / efficient than broad audiences that prioritize the customer experience and the user flow while matching creative to need.  This will likely not change, and there is no reason that interest groups should perform better today than they have in the last six months or last six years. There is one fundamental reason behind this. The Facebook engineering team has not changed the base code behind how interest groups are populated or implemented in the auction.  In short, Interest groups were obsolete… and absolutely nothing has changed in how they’re built.  What made them obsolete has only been further magnified. Because of this, as it currently stands, and will likely not change in years to come, interest groups ultimately perform a function at an extreme lack of scale, But prove to be a liability when stability, efficiency, and growth are priorities.

]]>9fee1bd9-a83b-4bba-83f8-1e2cc7134bf2Mon, 27 Sep 2021 17:00:00 -040010:38falsefull<p>In the scramble to accommodate for aggregate events manager, and iOS14 updates in Facebook… I’ve seen a lot of people return to the use of interest groups. &nbsp;Interest groups, were developed by Facebook to compete with Googles affinity audiences. This was done back when Facebook was a PPC platform, before the Facebook pixel existed, before there were Conversion Campaigns, before we had the algorithm, before we had real machine learning, and reliable LALs, and even the EdgeRank system even existed. &nbsp;So, why are people coming back to interest groups after they’ve been obsolete for years now? &nbsp;1st off, I have seen a lot of people see success in isolated fashion with interest groups. these can absolutely be helpful at a small budget, where you are unable to leave the Learning Phase, And Facebook is your only source of reliable traffic... &nbsp;However, historically these audiences breakdown at scale and are far less stable / efficient than broad audiences that prioritize the customer experience and the user flow while matching creative to need. &nbsp;This will likely not change, and there is no reason that interest groups should perform better today than they have in the last six months or last six years. There is one fundamental reason behind this. The Facebook engineering team has not changed the base code behind how interest groups are populated or implemented in the auction. &nbsp;In short, Interest groups were obsolete… and absolutely nothing has changed in how they’re built. &nbsp;What made them obsolete has only been further magnified. Because of this, as it currently stands, and will likely not change in years to come, interest groups ultimately perform a function at an extreme lack of scale, But prove to be a liability when stability, efficiency, and growth are priorities.</p> Charley TichenorImproving Lead Gen Quality with Facebook AdsImproving Lead Gen Quality with Facebook AdsUsing Facebook for lead generation can be extremely fruitful, but how do we control for the quality?  Facebook has its own lead gen ad unit, or you can also use Facebook ads to drive somebody to an onboarding experience on your website. The real trick is how do we get a lot of these people while also at the same time not sacrificing the value of any one of them.  First rule of thumb, lower cost leads are almost always worse.  Second rule of thumb, at some point even 100% conversion rate leads don’t come at enough volume to make business work  So the real trick is figuring out the balance.  When we’re trying to run lead gen, a very big mistake is to treat it as something different than any other Facebook ad.   Remember, leads are almost the exact same thing as an add to cart.  When someone signs up as a lead it doesn’t mean that they’re actually going to buy, just like when somebody adds to cart it’s not a guaranteed sale. We don’t really ever try to optimize a conversion Campaign to adding to cart, but far far too often people focus on getting the lead as a success of a lead gen ad.  So what are we supposed to do?  Well, we really have a couple of options…  First off, let’s make sure that Facebook knows what a good lead and a bad lead is.   We can do this by passing back to Facebook when a lead becomes a sale. Just like when Facebook knows when an add to cart becomes a purchase,   We are letting Facebook know what a high quality bit of traffic is versus a lower quality.  The second thing that we really want to do, is to make sure that we get people through the lead generation process who are most likely to actually make a purchase.  Far too often the priority is set at as many leads as possible. However, all this does is make the sales person‘s job much much harder and wastes everybody’s time and money.  So just like we don’t wanna have click bait ads that lead to a high bounce rate, we also don’t want to have leads that generate  a high rejection rate.  So in order to make a good quality lead be something that Facebook can deliver, we need to be able to track that lead’s life cycle, and also make sure the end user is of the most value.  There are many ways to do this, but the easiest and most direct way of improving the value of lead, is to make the user more informed and the process more difficult for them to actually complete the lead process.  If you look at some of the best lead gen brands in the world, the actual onboarding process is far more complicated than it could be.  If you want to see who does this extraordinarily well, go sign up for a Fabletics subscription or go check out Quip.  Take a look at the brands who sell subscription products, because for them, every initial purchase is just a lead to a long sale cycle.  The more informed, and more enthusiastic, and more self-qualified anyone is when they complete the lead process, the higher the likelihood that they’re going to turn into a quality customer.  Your job is to find the balance!

]]>Using Facebook for lead generation can be extremely fruitful, but how do we control for the quality?  Facebook has its own lead gen ad unit, or you can also use Facebook ads to drive somebody to an onboarding experience on your website. The real trick is how do we get a lot of these people while also at the same time not sacrificing the value of any one of them.  First rule of thumb, lower cost leads are almost always worse.  Second rule of thumb, at some point even 100% conversion rate leads don’t come at enough volume to make business work  So the real trick is figuring out the balance.  When we’re trying to run lead gen, a very big mistake is to treat it as something different than any other Facebook ad.   Remember, leads are almost the exact same thing as an add to cart.  When someone signs up as a lead it doesn’t mean that they’re actually going to buy, just like when somebody adds to cart it’s not a guaranteed sale. We don’t really ever try to optimize a conversion Campaign to adding to cart, but far far too often people focus on getting the lead as a success of a lead gen ad.  So what are we supposed to do?  Well, we really have a couple of options…  First off, let’s make sure that Facebook knows what a good lead and a bad lead is.   We can do this by passing back to Facebook when a lead becomes a sale. Just like when Facebook knows when an add to cart becomes a purchase,   We are letting Facebook know what a high quality bit of traffic is versus a lower quality.  The second thing that we really want to do, is to make sure that we get people through the lead generation process who are most likely to actually make a purchase.  Far too often the priority is set at as many leads as possible. However, all this does is make the sales person‘s job much much harder and wastes everybody’s time and money.  So just like we don’t wanna have click bait ads that lead to a high bounce rate, we also don’t want to have leads that generate  a high rejection rate.  So in order to make a good quality lead be something that Facebook can deliver, we need to be able to track that lead’s life cycle, and also make sure the end user is of the most value.  There are many ways to do this, but the easiest and most direct way of improving the value of lead, is to make the user more informed and the process more difficult for them to actually complete the lead process.  If you look at some of the best lead gen brands in the world, the actual onboarding process is far more complicated than it could be.  If you want to see who does this extraordinarily well, go sign up for a Fabletics subscription or go check out Quip.  Take a look at the brands who sell subscription products, because for them, every initial purchase is just a lead to a long sale cycle.  The more informed, and more enthusiastic, and more self-qualified anyone is when they complete the lead process, the higher the likelihood that they’re going to turn into a quality customer.  Your job is to find the balance!

]]>f16465bf-3364-4474-98a1-c62ff1f8e072Mon, 27 Sep 2021 01:00:00 -040009:31falsefull<p>Using Facebook for lead generation can be extremely fruitful, but how do we control for the quality? &nbsp;Facebook has its own lead gen ad unit, or you can also use Facebook ads to drive somebody to an onboarding experience on your website. The real trick is how do we get a lot of these people while also at the same time not sacrificing the value of any one of them. &nbsp;First rule of thumb, lower cost leads are almost always worse. &nbsp;Second rule of thumb, at some point even 100% conversion rate leads don’t come at enough volume to make business work &nbsp;So the real trick is figuring out the balance. &nbsp;When we’re trying to run lead gen, a very big mistake is to treat it as something different than any other Facebook ad. &nbsp;&nbsp;Remember, leads are almost the exact same thing as an add to cart. &nbsp;When someone signs up as a lead it doesn’t mean that they’re actually going to buy, just like when somebody adds to cart it’s not a guaranteed sale. We don’t really ever try to optimize a conversion Campaign to adding to cart, but far far too often people focus on getting the lead as a success of a lead gen ad. &nbsp;So what are we supposed to do? &nbsp;Well, we really have a couple of options… &nbsp;First off, let’s make sure that Facebook knows what a good lead and a bad lead is. &nbsp;&nbsp;We can do this by passing back to Facebook when a lead becomes a sale. Just like when Facebook knows when an add to cart becomes a purchase, &nbsp;&nbsp;We are letting Facebook know what a high quality bit of traffic is versus a lower quality. &nbsp;The second thing that we really want to do, is to make sure that we get people through the lead generation process who are most likely to actually make a purchase. &nbsp;Far too often the priority is set at as many leads as possible. However, all this does is make the sales person‘s job much much harder and wastes everybody’s time and money. &nbsp;So just like we don’t wanna have click bait ads that lead to a high bounce rate, we also don’t want to have leads that generate &nbsp;a high rejection rate. &nbsp;So in order to make a good quality lead be something that Facebook can deliver, we need to be able to track that lead’s life cycle, and also make sure the end user is of the most value. &nbsp;There are many ways to do this, but the easiest and most direct way of improving the value of lead, is to make the user more informed and the process more difficult for them to actually complete the lead process. &nbsp;If you look at some of the best lead gen brands in the world, the actual onboarding process is far more complicated than it could be. &nbsp;If you want to see who does this extraordinarily well, go sign up for a Fabletics subscription or go check out Quip. &nbsp;Take a look at the brands who sell subscription products, because for them, every initial purchase is just a lead to a long sale cycle. &nbsp;The more informed, and more enthusiastic, and more self-qualified anyone is when they complete the lead process, the higher the likelihood that they’re going to turn into a quality customer. &nbsp;Your job is to find the balance!</p> Charley Tichenor3 Tips for Bootstrapped Start-Ups3 Tips for Bootstrapped Start-UpsA lot of folks are starting their business happen to be also bootstrapped. The path to success for them and the issues that they face are very often similar. Here are three big tips in the one I recommend to anyone trying to start a business from bootstrapped place.  The number one most important thing did I recommend any business understand, is there numbers. You need to know: What is your allowable cost per acquisition What does Success look like for now, not just long-term And also how much can you afford to invest in solving business problems  The Second most important thing for bootstrapped start up businesses to understand is their systems. Do you have scalable solutions to repeated problems Do you have a system to handle hi touch workflows Do you have Documentation in Transparency around day today activity  The third most important thing that bootstrap start ups half to now… Is runway. How much money can you spend over how long, and was one result, for you to be able to maintain your path to success? If you lose $.50 on every dollar this month 30 next month 10 month after that and start making a profit six months from now is that OK? Can you lose $.15 on the dollar for the next year and a half? Ultimately, can you define success by various stages of losing less and less before you begin to see profit?  These are the three most fundamental skills that most bootstrap start up to succeed do well, and most to fail miss out on!

]]>A lot of folks are starting their business happen to be also bootstrapped. The path to success for them and the issues that they face are very often similar. Here are three big tips in the one I recommend to anyone trying to start a business from bootstrapped place.  The number one most important thing did I recommend any business understand, is there numbers. You need to know: What is your allowable cost per acquisition What does Success look like for now, not just long-term And also how much can you afford to invest in solving business problems  The Second most important thing for bootstrapped start up businesses to understand is their systems. Do you have scalable solutions to repeated problems Do you have a system to handle hi touch workflows Do you have Documentation in Transparency around day today activity  The third most important thing that bootstrap start ups half to now… Is runway. How much money can you spend over how long, and was one result, for you to be able to maintain your path to success? If you lose $.50 on every dollar this month 30 next month 10 month after that and start making a profit six months from now is that OK? Can you lose $.15 on the dollar for the next year and a half? Ultimately, can you define success by various stages of losing less and less before you begin to see profit?  These are the three most fundamental skills that most bootstrap start up to succeed do well, and most to fail miss out on!

]]>dc7a0ffc-5a76-453d-84eb-2f74eaba5826Sun, 26 Sep 2021 17:00:00 -040011:04falsefull<p>A lot of folks are starting their business happen to be also bootstrapped. The path to success for them and the issues that they face are very often similar. Here are three big tips in the one I recommend to anyone trying to start a business from bootstrapped place. &nbsp;The number one most important thing did I recommend any business understand, is there numbers. You need to know: What is your allowable cost per acquisition What does Success look like for now, not just long-term And also how much can you afford to invest in solving business problems &nbsp;The Second most important thing for bootstrapped start up businesses to understand is their systems. Do you have scalable solutions to repeated problems Do you have a system to handle hi touch workflows Do you have Documentation in Transparency around day today activity &nbsp;The third most important thing that bootstrap start ups half to now… Is runway. How much money can you spend over how long, and was one result, for you to be able to maintain your path to success? If you lose $.50 on every dollar this month 30 next month 10 month after that and start making a profit six months from now is that OK? Can you lose $.15 on the dollar for the next year and a half? Ultimately, can you define success by various stages of losing less and less before you begin to see profit? &nbsp;These are the three most fundamental skills that most bootstrap start up to succeed do well, and most to fail miss out on!</p> Charley TichenorOptimization of Facebook Ads: a How To GuideOptimization of Facebook Ads: a How To GuideWe have a brand new e-book in town folks  In this brand new e-book, available in FacebookDisrupter.com, we cover the ins and outs of how the platform works, why a lot of the previous lessons are wrong, some of the biggest mistakes people make, and how are you can use the machine to work smarter instead of you working harder.  Optimization a Facebook Ad Accounts is one of the most vital disciplines any media buyer should understand. It’s also one of the most widely misunderstood tools in the tool belt.  Sadly, at least 80% of people who run Facebook ads were taught by somebody that is not an expert in Facebook ads. More often than not most of the lessons that are being taught, are being handed down from Google and email disciplines.  The fact of the matter is, these can be affecting solutions, however they tremendously limit upside potential.  By the nature of the platform, if you have a good business model, you can do things rather poorly at small scale and be successful  However if you have a bad business model, or you were trying to truly Scaling Your Brand, these tactics will fundamentally limit your success.

]]>We have a brand new e-book in town folks  In this brand new e-book, available in FacebookDisrupter.com, we cover the ins and outs of how the platform works, why a lot of the previous lessons are wrong, some of the biggest mistakes people make, and how are you can use the machine to work smarter instead of you working harder.  Optimization a Facebook Ad Accounts is one of the most vital disciplines any media buyer should understand. It’s also one of the most widely misunderstood tools in the tool belt.  Sadly, at least 80% of people who run Facebook ads were taught by somebody that is not an expert in Facebook ads. More often than not most of the lessons that are being taught, are being handed down from Google and email disciplines.  The fact of the matter is, these can be affecting solutions, however they tremendously limit upside potential.  By the nature of the platform, if you have a good business model, you can do things rather poorly at small scale and be successful  However if you have a bad business model, or you were trying to truly Scaling Your Brand, these tactics will fundamentally limit your success.

]]>d57bcbe9-5954-4fc0-bce7-1b423e3b4e59Sun, 26 Sep 2021 01:00:00 -040010:49falsefull<p>We have a brand new e-book in town folks &nbsp;In this brand new e-book, available in FacebookDisrupter.com, we cover the ins and outs of how the platform works, why a lot of the previous lessons are wrong, some of the biggest mistakes people make, and how are you can use the machine to work smarter instead of you working harder. &nbsp;Optimization a Facebook Ad Accounts is one of the most vital disciplines any media buyer should understand. It’s also one of the most widely misunderstood tools in the tool belt. &nbsp;Sadly, at least 80% of people who run Facebook ads were taught by somebody that is not an expert in Facebook ads. More often than not most of the lessons that are being taught, are being handed down from Google and email disciplines. &nbsp;The fact of the matter is, these can be affecting solutions, however they tremendously limit upside potential. &nbsp;By the nature of the platform, if you have a good business model, you can do things rather poorly at small scale and be successful &nbsp;However if you have a bad business model, or you were trying to truly Scaling Your Brand, these tactics will fundamentally limit your success.</p> Charley TichenorElite Facebook Tools: Advanced MatchingElite Facebook Tools: Advanced MatchingFacebook is built around making sure that people see content they want to see... with Advanced Matching, we can use the data of users journeys across all of the internet, logged into Facebook or Not, and find the right people at the right time to help get better results.  The Official word from Facebook, which I've listed below, is that Advanced Matching helps improve conversion data... but it also does something far more impactful... it lets you retarget your competitors potential customers.   ***The Official Word from Facebook:*** Advanced Matching can help you optimize your Facebook ads to drive better results. With Advanced Matching, you can send us hashed customer information along with your pixel events, which can help you attribute more conversions and reach more people. We hash the customer information on the website before they're sent to Facebook to help protect user privacy.  You can use Advanced Matching to help:  Increase the number of attributed conversions. We can match more of the conversions that happen on your website to people on Facebook. This helps you understand the impact of your ads on website conversions. Increase your Custom Audience size. We're able to better match your website visitors to people on Facebook and increase the size of your Custom Audience. Decrease the cost per conversion. Conversion-optimized campaigns become more efficient because we can better identify and deliver ads to the types of people likely to take the actions you care about. There are 2 types of Advanced Matching: manual and automatic. Learn about best practices for automatic and manual Advanced Matching to choose the version that's right for your business.  To set up manual Advanced Matching, you or your developer must modify the pixel base code to pass website visitor input (for example, email addresses) as parameters in the pixel initialization. The pixel will automatically hash the visitor's input unless you have an IMG pixel, in which case you must hash the values on your own. Manual Advanced Matching provides additional benefits. You can use it when the pixel is in an iframe, with an IMG pixel and for any business vertical. To set up Automatic Advanced Matching, you don't need to code. You can toggle it on in Events Manager. Automatic Advanced Matching will tell your pixel to look for recognizable form fields and other sources on your website that contain information such as first name, last name and email address. The Facebook pixel receives that information along with the event, or action, that took place. This information gets hashed in the visitor's browser. We can then use the hashed information to more accurately determine which people took action in response to your ad. After matching, we promptly discard the hashed information.

]]>Facebook is built around making sure that people see content they want to see... with Advanced Matching, we can use the data of users journeys across all of the internet, logged into Facebook or Not, and find the right people at the right time to help get better results.  The Official word from Facebook, which I've listed below, is that Advanced Matching helps improve conversion data... but it also does something far more impactful... it lets you retarget your competitors potential customers.   ***The Official Word from Facebook:*** Advanced Matching can help you optimize your Facebook ads to drive better results. With Advanced Matching, you can send us hashed customer information along with your pixel events, which can help you attribute more conversions and reach more people. We hash the customer information on the website before they're sent to Facebook to help protect user privacy.  You can use Advanced Matching to help:  Increase the number of attributed conversions. We can match more of the conversions that happen on your website to people on Facebook. This helps you understand the impact of your ads on website conversions. Increase your Custom Audience size. We're able to better match your website visitors to people on Facebook and increase the size of your Custom Audience. Decrease the cost per conversion. Conversion-optimized campaigns become more efficient because we can better identify and deliver ads to the types of people likely to take the actions you care about. There are 2 types of Advanced Matching: manual and automatic. Learn about best practices for automatic and manual Advanced Matching to choose the version that's right for your business.  To set up manual Advanced Matching, you or your developer must modify the pixel base code to pass website visitor input (for example, email addresses) as parameters in the pixel initialization. The pixel will automatically hash the visitor's input unless you have an IMG pixel, in which case you must hash the values on your own. Manual Advanced Matching provides additional benefits. You can use it when the pixel is in an iframe, with an IMG pixel and for any business vertical. To set up Automatic Advanced Matching, you don't need to code. You can toggle it on in Events Manager. Automatic Advanced Matching will tell your pixel to look for recognizable form fields and other sources on your website that contain information such as first name, last name and email address. The Facebook pixel receives that information along with the event, or action, that took place. This information gets hashed in the visitor's browser. We can then use the hashed information to more accurately determine which people took action in response to your ad. After matching, we promptly discard the hashed information.

]]>2e47e5f4-2130-4d11-b8dc-b133e17e283cSat, 25 Sep 2021 17:00:00 -040010:31falsefull<p>Facebook is built around making sure that people see content they want to see... with Advanced Matching, we can use the data of users journeys across all of the internet, logged into Facebook or Not, and find the right people at the right time to help get better results. &nbsp;The Official word from Facebook, which I've listed below, is that Advanced Matching helps improve conversion data... but it also does something far more impactful... it lets you retarget your competitors potential customers. &nbsp;&nbsp;***The Official Word from Facebook:*** Advanced Matching can help you optimize your Facebook ads to drive better results. With Advanced Matching, you can send us hashed customer information along with your pixel events, which can help you attribute more conversions and reach more people. We hash the customer information on the website before they're sent to Facebook to help protect user privacy. &nbsp;You can use Advanced Matching to help: &nbsp;Increase the number of attributed conversions. We can match more of the conversions that happen on your website to people on Facebook. This helps you understand the impact of your ads on website conversions. Increase your Custom Audience size. We're able to better match your website visitors to people on Facebook and increase the size of your Custom Audience. Decrease the cost per conversion. Conversion-optimized campaigns become more efficient because we can better identify and deliver ads to the types of people likely to take the actions you care about. There are 2 types of Advanced Matching: manual and automatic. Learn about best practices for automatic and manual Advanced Matching to choose the version that's right for your business. &nbsp;To set up manual Advanced Matching, you or your developer must modify the pixel base code to pass website visitor input (for example, email addresses) as parameters in the pixel initialization. The pixel will automatically hash the visitor's input unless you have an IMG pixel, in which case you must hash the values on your own. Manual Advanced Matching provides additional benefits. You can use it when the pixel is in an iframe, with an IMG pixel and for any business vertical. To set up Automatic Advanced Matching, you don't need to code. You can toggle it on in Events Manager. Automatic Advanced Matching will tell your pixel to look for recognizable form fields and other sources on your website that contain information such as first name, last name and email address. The Facebook pixel receives that information along with the event, or action, that took place. This information gets hashed in the visitor's browser. We can then use the hashed information to more accurately determine which people took action in response to your ad. After matching, we promptly discard the hashed information.</p> Charley TichenorHow to Scale Facebook Ads past $5k a dayHow to Scale Facebook Ads past $5k a dayScaling Facebook ads is one of the fundamental skills every brand must understand how to do. It takes a great set of skills to go from $500-$2k a day. However to go from $2k to $5k and to $10k is a fundamentally different skill set.  Some of the biggest misconceptions around being able to scale to $5k or five figures a day is that it comes on the back of More Work and solving the problem inside of Facebook. Once you get to a point where you are consistently able to deliver a consistent result at scale, you are solutions lean far more into machine learning in business model development.  Understanding what Facebook is bringing to the overall ecosystem, not just in volume button Quality & incrementality is Fundamental. In addition to that, understanding what percentage of your revenue comes from paid media and how to take advantage of those margins is also paramount to success.  Some of the biggest issues businesses face is thinking that the problem solving that brought them to $5k is what it will get them to $10k or more.  Solving In the box, will only get you so far. The law of diminishing returns for what your Facebook ad account can bring, by relying on it to drive the vast majority of your revenue at an extremely high profit margin, it’s extremely hard especially once you get to $3.5k or $5k a day  What we need to focus on is development of lifetime volume, frequency of conversions, customer service, customer experience, AOV, and maximizing the effect of sales initiatives to push LTV and AOV up, rather than push cost per sale down  Ultimately if you’re going to build a seven or eight figure business, It is going to be done by developing enterprise level passive income. You cannot rely on buying money at scale without a backing solution to maximize the value of those dollars  The biggest businesses that I’ve ever worked on, were willing to take a loss on a one day click on Facebook, because that meant they were able to scale there’s successful business model. Ultimately Facebook, while a full funnel solution in its own right, serves as an intent creation device for a business at scale. This means higher quality customers coming in the door, and letting the rest of the business do its job.

]]>Scaling Facebook ads is one of the fundamental skills every brand must understand how to do. It takes a great set of skills to go from $500-$2k a day. However to go from $2k to $5k and to $10k is a fundamentally different skill set.  Some of the biggest misconceptions around being able to scale to $5k or five figures a day is that it comes on the back of More Work and solving the problem inside of Facebook. Once you get to a point where you are consistently able to deliver a consistent result at scale, you are solutions lean far more into machine learning in business model development.  Understanding what Facebook is bringing to the overall ecosystem, not just in volume button Quality & incrementality is Fundamental. In addition to that, understanding what percentage of your revenue comes from paid media and how to take advantage of those margins is also paramount to success.  Some of the biggest issues businesses face is thinking that the problem solving that brought them to $5k is what it will get them to $10k or more.  Solving In the box, will only get you so far. The law of diminishing returns for what your Facebook ad account can bring, by relying on it to drive the vast majority of your revenue at an extremely high profit margin, it’s extremely hard especially once you get to $3.5k or $5k a day  What we need to focus on is development of lifetime volume, frequency of conversions, customer service, customer experience, AOV, and maximizing the effect of sales initiatives to push LTV and AOV up, rather than push cost per sale down  Ultimately if you’re going to build a seven or eight figure business, It is going to be done by developing enterprise level passive income. You cannot rely on buying money at scale without a backing solution to maximize the value of those dollars  The biggest businesses that I’ve ever worked on, were willing to take a loss on a one day click on Facebook, because that meant they were able to scale there’s successful business model. Ultimately Facebook, while a full funnel solution in its own right, serves as an intent creation device for a business at scale. This means higher quality customers coming in the door, and letting the rest of the business do its job.

]]>0dac2157-b752-4495-9ed9-3b7b019647b0Fri, 24 Sep 2021 17:00:00 -040011:19falsefull<p>Scaling Facebook ads is one of the fundamental skills every brand must understand how to do. It takes a great set of skills to go from $500-$2k a day. However to go from $2k to $5k and to $10k is a fundamentally different skill set. &nbsp;Some of the biggest misconceptions around being able to scale to $5k or five figures a day is that it comes on the back of More Work and solving the problem inside of Facebook. Once you get to a point where you are consistently able to deliver a consistent result at scale, you are solutions lean far more into machine learning in business model development. &nbsp;Understanding what Facebook is bringing to the overall ecosystem, not just in volume button Quality &amp; incrementality is Fundamental. In addition to that, understanding what percentage of your revenue comes from paid media and how to take advantage of those margins is also paramount to success. &nbsp;Some of the biggest issues businesses face is thinking that the problem solving that brought them to $5k is what it will get them to $10k or more. &nbsp;Solving In the box, will only get you so far. The law of diminishing returns for what your Facebook ad account can bring, by relying on it to drive the vast majority of your revenue at an extremely high profit margin, it’s extremely hard especially once you get to $3.5k or $5k a day &nbsp;What we need to focus on is development of lifetime volume, frequency of conversions, customer service, customer experience, AOV, and maximizing the effect of sales initiatives to push LTV and AOV up, rather than push cost per sale down &nbsp;Ultimately if you’re going to build a seven or eight figure business, It is going to be done by developing enterprise level passive income. You cannot rely on buying money at scale without a backing solution to maximize the value of those dollars &nbsp;The biggest businesses that I’ve ever worked on, were willing to take a loss on a one day click on Facebook, because that meant they were able to scale there’s successful business model. Ultimately Facebook, while a full funnel solution in its own right, serves as an intent creation device for a business at scale. This means higher quality customers coming in the door, and letting the rest of the business do its job.</p> Charley TichenorThe Only Facebook Ads Dashboard You'll Ever Need!The Only Facebook Ads Dashboard You'll Ever Need!The Scrum Doc is an easily updatable spreadsheet that shows all performance across campaigns, funnels and platforms in a format that allows far more actionable insight that any single ads manager dashboard.  The Scrum Doc is a daily account of KPIs, usually organized by part of the funnel, platform and offer.  The Scrum Doc takes spend, conversions, revenue, clicks, etc. and displays them in a format that allows for east pattern recognition.  The Scrum Doc allows business decisions to be made at a higher level than day to day performance.  The Scrum Doc can be programmed to show calculated metrics like CPA, ROAS, AOV, CR etc.  The Scrum Doc serves as a collection of platform level metrics to provide a single source of truth.  The Scrum Doc provides a simple view to see the impact of marketing efforts across initiatives.  I have used this type of doc to track performance for 8 clients on 4 platforms with over 1M in spend a week

]]>The Scrum Doc is an easily updatable spreadsheet that shows all performance across campaigns, funnels and platforms in a format that allows far more actionable insight that any single ads manager dashboard.  The Scrum Doc is a daily account of KPIs, usually organized by part of the funnel, platform and offer.  The Scrum Doc takes spend, conversions, revenue, clicks, etc. and displays them in a format that allows for east pattern recognition.  The Scrum Doc allows business decisions to be made at a higher level than day to day performance.  The Scrum Doc can be programmed to show calculated metrics like CPA, ROAS, AOV, CR etc.  The Scrum Doc serves as a collection of platform level metrics to provide a single source of truth.  The Scrum Doc provides a simple view to see the impact of marketing efforts across initiatives.  I have used this type of doc to track performance for 8 clients on 4 platforms with over 1M in spend a week

]]>a42b49d0-700f-4082-af3f-bfc9b00c9e15Fri, 24 Sep 2021 01:00:00 -040014:08falsefull<p>The Scrum Doc is an easily updatable spreadsheet that shows all performance across campaigns, funnels and platforms in a format that allows far more actionable insight that any single ads manager dashboard. &nbsp;The Scrum Doc is a daily account of KPIs, usually organized by part of the funnel, platform and offer. &nbsp;The Scrum Doc takes spend, conversions, revenue, clicks, etc. and displays them in a format that allows for east pattern recognition. &nbsp;The Scrum Doc allows business decisions to be made at a higher level than day to day performance. &nbsp;The Scrum Doc can be programmed to show calculated metrics like CPA, ROAS, AOV, CR etc. &nbsp;The Scrum Doc serves as a collection of platform level metrics to provide a single source of truth. &nbsp;The Scrum Doc provides a simple view to see the impact of marketing efforts across initiatives. &nbsp;I have used this type of doc to track performance for 8 clients on 4 platforms with over 1M in spend a week</p> Charley TichenorHow to get to $5k a day on Facebook!How to get to $5k a day on Facebook!The 3 Things you absolute must know… to make $5k days the new normal.  - I'm talking profitable, and consistent spend  - this is about business model architecture and ad account strategy  Take this from me, as I’ve scaled dozens of brands for years and generated 100s of Millions in revenue!

]]>The 3 Things you absolute must know… to make $5k days the new normal.  - I'm talking profitable, and consistent spend  - this is about business model architecture and ad account strategy  Take this from me, as I’ve scaled dozens of brands for years and generated 100s of Millions in revenue!

]]>a97de654-df57-4b76-85a4-c1b65be56661Thu, 23 Sep 2021 17:00:00 -040019:05falsefull<p>The 3 Things you absolute must know… to make $5k days the new normal. &nbsp;- I'm talking profitable, and consistent spend &nbsp;- this is about business model architecture and ad account strategy &nbsp;Take this from me, as I’ve scaled dozens of brands for years and generated 100s of Millions in revenue!</p> Charley TichenorFacebook Ad Fatigue is 100% BSFacebook Ad Fatigue is 100% BSacebook Ads Ad Fatigue  There are plenty of reasons that your ad might be struggling, and it almost always has to do far more with an imbalance between your budget and your estimated action rate, then anything close to what we call add the tea.  Ad fatigue is a legitimate concept for inventory and demand-based platforms that show the same add to the same people dozens and dozens of times over a short window. Unless Your Facebook ads have a frequency of over 10, and your budget is over $1 million, it is extremely unlikely that you were going to experience anything close to ad fatigue.

 Begin to Win at Facebook! Get E-Books, Join the Facebook Disrupter School or to Sign up for the “How to Build a Winning Facebook Ads Account in 2021” course @ http://FacebookDisrupter.com

]]>acebook Ads Ad Fatigue  There are plenty of reasons that your ad might be struggling, and it almost always has to do far more with an imbalance between your budget and your estimated action rate, then anything close to what we call add the tea.  Ad fatigue is a legitimate concept for inventory and demand-based platforms that show the same add to the same people dozens and dozens of times over a short window. Unless Your Facebook ads have a frequency of over 10, and your budget is over $1 million, it is extremely unlikely that you were going to experience anything close to ad fatigue.

 Begin to Win at Facebook! Get E-Books, Join the Facebook Disrupter School or to Sign up for the “How to Build a Winning Facebook Ads Account in 2021” course @ http://FacebookDisrupter.com

]]>fe5316c0-bf4a-44d5-99d5-9ba60ef4ec8aThu, 23 Sep 2021 01:00:00 -040010:02falsefull<p>acebook Ads Ad Fatigue &nbsp;There are plenty of reasons that your ad might be struggling, and it almost always has to do far more with an imbalance between your budget and your estimated action rate, then anything close to what we call add the tea. &nbsp;Ad fatigue is a legitimate concept for inventory and demand-based platforms that show the same add to the same people dozens and dozens of times over a short window. Unless Your Facebook ads have a frequency of over 10, and your budget is over $1 million, it is extremely unlikely that you were going to experience anything close to ad fatigue.<br> <br> &nbsp;Begin to Win at Facebook! Get E-Books, Join the Facebook Disrupter School or to Sign up for the “How to Build a Winning Facebook Ads Account in 2021” course @ http://FacebookDisrupter.com</p> Charley TichenorWhat is a Customer Avatar?What is a Customer Avatar?It’s easy to get overly excited about seeing movement within your Facebook ads’ performance metrics, particularly your ad clicks and engagements because they insinuate that your marketing efforts are making significant progress.  Although that logic posits some kind of truth, there are only two metrics that will matter at the end of the day––your ad spends and revenue.  Just because there are a plethora of digital channels and tools available to help you increase your business’s online footprint doesn’t mean that attracting attention has become cheaper. No matter how valuable your product is or how appealing your digital ads are, you won’t be getting significantly more leads and conversions if your advertising angle doesn’t align with people who are genuinely interested in your brand!  Respecting your brand is one thing, but respecting your customers will be the difference maker between being innovative or mediocre with your digital advertising efforts!  Hi, I’m Charley, and in this video, we’ll be diving into the importance of customer avatars, how to establish them, and how to smoothly implement them into your business!  #thefacebookdisrupter #facebookads #CustomerAvatar #Knowyourcustomer

]]>It’s easy to get overly excited about seeing movement within your Facebook ads’ performance metrics, particularly your ad clicks and engagements because they insinuate that your marketing efforts are making significant progress.  Although that logic posits some kind of truth, there are only two metrics that will matter at the end of the day––your ad spends and revenue.  Just because there are a plethora of digital channels and tools available to help you increase your business’s online footprint doesn’t mean that attracting attention has become cheaper. No matter how valuable your product is or how appealing your digital ads are, you won’t be getting significantly more leads and conversions if your advertising angle doesn’t align with people who are genuinely interested in your brand!  Respecting your brand is one thing, but respecting your customers will be the difference maker between being innovative or mediocre with your digital advertising efforts!  Hi, I’m Charley, and in this video, we’ll be diving into the importance of customer avatars, how to establish them, and how to smoothly implement them into your business!  #thefacebookdisrupter #facebookads #CustomerAvatar #Knowyourcustomer

]]>ba9c3d0b-e7b4-48ea-ad44-9b9e81cf9ed8Wed, 22 Sep 2021 17:00:00 -040013:35falsefull<p>It’s easy to get overly excited about seeing movement within your Facebook ads’ performance metrics, particularly your ad clicks and engagements because they insinuate that your marketing efforts are making significant progress. &nbsp;Although that logic posits some kind of truth, there are only two metrics that will matter at the end of the day––your ad spends and revenue. &nbsp;Just because there are a plethora of digital channels and tools available to help you increase your business’s online footprint doesn’t mean that attracting attention has become cheaper. No matter how valuable your product is or how appealing your digital ads are, you won’t be getting significantly more leads and conversions if your advertising angle doesn’t align with people who are genuinely interested in your brand! &nbsp;Respecting your brand is one thing, but respecting your customers will be the difference maker between being innovative or mediocre with your digital advertising efforts! &nbsp;Hi, I’m Charley, and in this video, we’ll be diving into the importance of customer avatars, how to establish them, and how to smoothly implement them into your business! &nbsp;#thefacebookdisrupter #facebookads #CustomerAvatar #Knowyourcustomer</p> Charley TichenorFacebook ROAS Down in Summer?Facebook ROAS Down in Summer?Is your Facebook ROAS going down in the month of June, or even July?  Fact is, performance for direct to consumer and e-commerce always suffers at this time of year, it also suffers for retailers in the real world as well.This time of year is always tough to get people to make buying decisions, and that’s true for several reasons.  First, maybe most important, the end of the spring has several very big sales pushes, promotional efforts, back to back to back… From Easter to Mother’s Day, from Father’s Day to memorial day, and up to Fourth of July. What this does, is it pulls all future sales forward, and also means the customer needs are satisfied.  There are very few products and/or services that people have been evaluating, that they have not made a decision on after seeing promotional efforts effectively every 10 to 15 days, for two months.  Brands have spent a lot of time and energy getting as much revenue as they can out of this. So we are now left in what is basically a desert. This doesn’t mean things are terrible and infinitely doomed however…  What we need to do in this time is test everything, and get good at auxiliary skills, like email or SEO.  Facebook ads should never be where you get the vast majority of value for your brand. Facebook ads ideally are the fuel to a successful business fire.  Right now is the greatest opportunity to see what works and what doesn’t. Right now is the greatest opportunity to get good at everything that isn’t paid media. Right now is the best chance you are going to have for six or seven months to really level up your business.  If you get this right, in three months and six months, you’ll be making so much more than you were before.   Chaos and struggle, are ladders.  Go and use this to truly level up your entire business, instead of letting the easy money going away cripple you.

]]>Is your Facebook ROAS going down in the month of June, or even July?  Fact is, performance for direct to consumer and e-commerce always suffers at this time of year, it also suffers for retailers in the real world as well.This time of year is always tough to get people to make buying decisions, and that’s true for several reasons.  First, maybe most important, the end of the spring has several very big sales pushes, promotional efforts, back to back to back… From Easter to Mother’s Day, from Father’s Day to memorial day, and up to Fourth of July. What this does, is it pulls all future sales forward, and also means the customer needs are satisfied.  There are very few products and/or services that people have been evaluating, that they have not made a decision on after seeing promotional efforts effectively every 10 to 15 days, for two months.  Brands have spent a lot of time and energy getting as much revenue as they can out of this. So we are now left in what is basically a desert. This doesn’t mean things are terrible and infinitely doomed however…  What we need to do in this time is test everything, and get good at auxiliary skills, like email or SEO.  Facebook ads should never be where you get the vast majority of value for your brand. Facebook ads ideally are the fuel to a successful business fire.  Right now is the greatest opportunity to see what works and what doesn’t. Right now is the greatest opportunity to get good at everything that isn’t paid media. Right now is the best chance you are going to have for six or seven months to really level up your business.  If you get this right, in three months and six months, you’ll be making so much more than you were before.   Chaos and struggle, are ladders.  Go and use this to truly level up your entire business, instead of letting the easy money going away cripple you.

]]>b5b4b1c2-f91e-4437-abb2-e40c51330b16Wed, 22 Sep 2021 17:00:00 -040009:15falsefull<p>Is your Facebook ROAS going down in the month of June, or even July? &nbsp;Fact is, performance for direct to consumer and e-commerce always suffers at this time of year, it also suffers for retailers in the real world as well.This time of year is always tough to get people to make buying decisions, and that’s true for several reasons. &nbsp;First, maybe most important, the end of the spring has several very big sales pushes, promotional efforts, back to back to back… From Easter to Mother’s Day, from Father’s Day to memorial day, and up to Fourth of July. What this does, is it pulls all future sales forward, and also means the customer needs are satisfied. &nbsp;There are very few products and/or services that people have been evaluating, that they have not made a decision on after seeing promotional efforts effectively every 10 to 15 days, for two months. &nbsp;Brands have spent a lot of time and energy getting as much revenue as they can out of this. So we are now left in what is basically a desert. This doesn’t mean things are terrible and infinitely doomed however… &nbsp;What we need to do in this time is test everything, and get good at auxiliary skills, like email or SEO. &nbsp;Facebook ads should never be where you get the vast majority of value for your brand. Facebook ads ideally are the fuel to a successful business fire. &nbsp;Right now is the greatest opportunity to see what works and what doesn’t. Right now is the greatest opportunity to get good at everything that isn’t paid media. Right now is the best chance you are going to have for six or seven months to really level up your business. &nbsp;If you get this right, in three months and six months, you’ll be making so much more than you were before. &nbsp;&nbsp;Chaos and struggle, are ladders. &nbsp;Go and use this to truly level up your entire business, instead of letting the easy money going away cripple you.</p> Charley TichenorStorytime: Forcing Trends on Twitter with BotNets, plus scandalStorytime: Forcing Trends on Twitter with BotNets, plus scandalLet me tell you about the time I was building Bot Networks and Forcing Trends on Twitter with a couple of friends in a small room in Culver City California.  This fun story talks about how we were able to manipulate the Twitter platform on demand. The strategy and psychology behind thousands of bot accounts on Twitter, used to manipulate local markets in major metropolitan areas, to organically promote a new movie for a nonprofit client.  Not only that, but across the hall our friend was getting all of the ad creative to promote the album for the winner of American idol, before the finale aired live, and I promise we 100% did not go and make calls to Vegas to bet, having the insider information.  So this video talks about how to create back networks, how to automate them, how do you develop user profiles in psychology to automate growth, and how we use that to force local and national Trends on demand in a matter of minutes.

]]>Let me tell you about the time I was building Bot Networks and Forcing Trends on Twitter with a couple of friends in a small room in Culver City California.  This fun story talks about how we were able to manipulate the Twitter platform on demand. The strategy and psychology behind thousands of bot accounts on Twitter, used to manipulate local markets in major metropolitan areas, to organically promote a new movie for a nonprofit client.  Not only that, but across the hall our friend was getting all of the ad creative to promote the album for the winner of American idol, before the finale aired live, and I promise we 100% did not go and make calls to Vegas to bet, having the insider information.  So this video talks about how to create back networks, how to automate them, how do you develop user profiles in psychology to automate growth, and how we use that to force local and national Trends on demand in a matter of minutes.

]]>a5110329-9b07-4a60-bcff-1bf4efe2d073Wed, 22 Sep 2021 01:00:00 -040011:48falsefull<p>Let me tell you about the time I was building Bot Networks and Forcing Trends on Twitter with a couple of friends in a small room in Culver City California. &nbsp;This fun story talks about how we were able to manipulate the Twitter platform on demand. The strategy and psychology behind thousands of bot accounts on Twitter, used to manipulate local markets in major metropolitan areas, to organically promote a new movie for a nonprofit client. &nbsp;Not only that, but across the hall our friend was getting all of the ad creative to promote the album for the winner of American idol, before the finale aired live, and I promise we 100% did not go and make calls to Vegas to bet, having the insider information. &nbsp;So this video talks about how to create back networks, how to automate them, how do you develop user profiles in psychology to automate growth, and how we use that to force local and national Trends on demand in a matter of minutes.</p> Charley TichenorHow to Make Money with Facebook Ads Running at Below a 1x ROASHow to Make Money with Facebook Ads Running at Below a 1x ROASNow I know what you’re thinking: "Making money while losing money, how is that possible?"  Well let me dive deep into how the best of the best companies utilize Facebook to generate massive gross profit and revenue while running Facebook at a loss.  So the first thing to understand here is that Facebook is not the end all be all Omnichannel solution to revenue and sales for most big successful businesses.  Facebook functions as an intent creation device, for customers in their purchase decisions journey.  One of the biggest misconceptions in marketing, is that platform ROAS means anything.   Instead of looking at return on and spend, which is one of the absolutely most worthless Metrics a Business can look at, look to cost per Acquisition, look to lifetime value, and look to average order value.  How much is your customer actually worth it to you?   Very very few successful businesses have a customer value equal to what the customer pays on the initial purchase.  Even if you have no other sales channels live, and Facebook is the only source of traffic, if you have no email, customer service search or anything else live, Facebook is still not able to quantify the total value of over all conversions driven from advertising on Facebook.   Users will see your ads, and then go to your site without clicking.  Users will see your ads and click and buy but have an ad blocking on.  Users will see your ads and buy inside of the app and you can never file your cookie.  The point here is successful business is built on the development of a business model.  The maximum value of that business model is predicated on understanding the incremental value of every channel that drives awareness and intent.  As a good general rule of thumb: the higher the percentage of revenue that you see on a daily basis, that is not directly attributable to 24 hours after the click on a paid platform, the better your business is going to do.  The point here, is that we need to develop good business models and understand the incrementality that Facebook, and all other channels bring to the table.  The best businesses, have this ingrained in their culture.   The biggest businesses I know, and that I have worked on myself, tend to lose money every day according to Facebook.   Because of the added value that they get from their business model…  Actually running Facebook at a profit with a limit business success.  I highly recommend you look into an EcoSystem ROAS, and you begin to evaluate success by how much money you spent today and how much money you made today, and measure that with week by week and month by month Trends.

]]>Now I know what you’re thinking: "Making money while losing money, how is that possible?"  Well let me dive deep into how the best of the best companies utilize Facebook to generate massive gross profit and revenue while running Facebook at a loss.  So the first thing to understand here is that Facebook is not the end all be all Omnichannel solution to revenue and sales for most big successful businesses.  Facebook functions as an intent creation device, for customers in their purchase decisions journey.  One of the biggest misconceptions in marketing, is that platform ROAS means anything.   Instead of looking at return on and spend, which is one of the absolutely most worthless Metrics a Business can look at, look to cost per Acquisition, look to lifetime value, and look to average order value.  How much is your customer actually worth it to you?   Very very few successful businesses have a customer value equal to what the customer pays on the initial purchase.  Even if you have no other sales channels live, and Facebook is the only source of traffic, if you have no email, customer service search or anything else live, Facebook is still not able to quantify the total value of over all conversions driven from advertising on Facebook.   Users will see your ads, and then go to your site without clicking.  Users will see your ads and click and buy but have an ad blocking on.  Users will see your ads and buy inside of the app and you can never file your cookie.  The point here is successful business is built on the development of a business model.  The maximum value of that business model is predicated on understanding the incremental value of every channel that drives awareness and intent.  As a good general rule of thumb: the higher the percentage of revenue that you see on a daily basis, that is not directly attributable to 24 hours after the click on a paid platform, the better your business is going to do.  The point here, is that we need to develop good business models and understand the incrementality that Facebook, and all other channels bring to the table.  The best businesses, have this ingrained in their culture.   The biggest businesses I know, and that I have worked on myself, tend to lose money every day according to Facebook.   Because of the added value that they get from their business model…  Actually running Facebook at a profit with a limit business success.  I highly recommend you look into an EcoSystem ROAS, and you begin to evaluate success by how much money you spent today and how much money you made today, and measure that with week by week and month by month Trends.

]]>0622c071-a1d2-46d3-b195-29ca45bdc696Tue, 21 Sep 2021 17:00:00 -040012:07falsefull<p>Now I know what you’re thinking: "Making money while losing money, how is that possible?" &nbsp;Well let me dive deep into how the best of the best companies utilize Facebook to generate massive gross profit and revenue while running Facebook at a loss. &nbsp;So the first thing to understand here is that Facebook is not the end all be all Omnichannel solution to revenue and sales for most big successful businesses. &nbsp;Facebook functions as an intent creation device, for customers in their purchase decisions journey. &nbsp;One of the biggest misconceptions in marketing, is that platform ROAS means anything. &nbsp;&nbsp;Instead of looking at return on and spend, which is one of the absolutely most worthless Metrics a Business can look at, look to cost per Acquisition, look to lifetime value, and look to average order value. &nbsp;How much is your customer actually worth it to you? &nbsp;&nbsp;Very very few successful businesses have a customer value equal to what the customer pays on the initial purchase. &nbsp;Even if you have no other sales channels live, and Facebook is the only source of traffic, if you have no email, customer service search or anything else live, Facebook is still not able to quantify the total value of over all conversions driven from advertising on Facebook. &nbsp;&nbsp;Users will see your ads, and then go to your site without clicking. &nbsp;Users will see your ads and click and buy but have an ad blocking on. &nbsp;Users will see your ads and buy inside of the app and you can never file your cookie. &nbsp;The point here is successful business is built on the development of a business model. &nbsp;The maximum value of that business model is predicated on understanding the incremental value of every channel that drives awareness and intent. &nbsp;As a good general rule of thumb: the higher the percentage of revenue that you see on a daily basis, that is not directly attributable to 24 hours after the click on a paid platform, the better your business is going to do. &nbsp;The point here, is that we need to develop good business models and understand the incrementality that Facebook, and all other channels bring to the table. &nbsp;The best businesses, have this ingrained in their culture. &nbsp;&nbsp;The biggest businesses I know, and that I have worked on myself, tend to lose money every day according to Facebook. &nbsp;&nbsp;Because of the added value that they get from their business model… &nbsp;Actually running Facebook at a profit with a limit business success. &nbsp;I highly recommend you look into an EcoSystem ROAS, and you begin to evaluate success by how much money you spent today and how much money you made today, and measure that with week by week and month by month Trends.</p> Charley TichenorThe Truth about Retargeting with Facebook AdsThe Truth about Retargeting with Facebook AdsRetargeting is a Luxury problem!  So many brands focus on retargeting as a path to success, not realizing that Facebook is doing retargeting for you already. Often we need to decide if success is Facebook looking good, or the business succeeding.   Retargeting is widely used to prop up platform level performance at the cost of overall growth and skill. Making the platform level performance look more efficient is a great path to showing out of context success.    However, this often comes at a lack of understanding of overall blended costs. To put somebody into a retargeting audience and then to convert them is an expensive and complex process.    Also, trying to determine why somebody is in a retargeting audience, i.e. not somebody that has already taken a desired action, and then designing content specifically to overcome this issue, is extremely difficult.   While a lot of people will tell you that you need to create a customer journey, and then overcome objections, and define value, and then ask for the sale, this ignores the fact that Facebook is not built in a linear customer journey fashion.   Where as in a website, or email, you may very well be able to control the use of flow from touch point to touch point… In Facebook the average user is exposed to many different touch points, with potentially many different points of messaging.   In order to optimize your messaging for each one of these touch points, with context to all of the other touch points, in a way that maximizes the overall blended output, you are likely to have to spend an insurmountable investment.   Many folks see success with retargeting. Retargeting is not in and of itself A bad idea.  The issue is that most advertisers, especially those with less than $1 million a year run rate and spend, do not need dedicated retargeting to be an element of their ad account.   Remember, Facebook is already doing retargeting on your behalf even before somebody clicks. Facebook is designed to create Intent at Scale, and curating a customer journey with various pieces of content to maintain somebody’s time on site is their business model.   Forcing messaging on somebody to drive an overall business objective, doesn’t make sense in the theoretical, but for many many advertisers this is a problem that they do not need to try to solve, and an issue that creates more harm than good.   So in this video we get down to the truth of retargeting why are you probably don’t need to do it why a lot of people see success with it and ultimately why it’s probably a bad idea for you to rely on. 

]]>Retargeting is a Luxury problem!  So many brands focus on retargeting as a path to success, not realizing that Facebook is doing retargeting for you already. Often we need to decide if success is Facebook looking good, or the business succeeding.   Retargeting is widely used to prop up platform level performance at the cost of overall growth and skill. Making the platform level performance look more efficient is a great path to showing out of context success.    However, this often comes at a lack of understanding of overall blended costs. To put somebody into a retargeting audience and then to convert them is an expensive and complex process.    Also, trying to determine why somebody is in a retargeting audience, i.e. not somebody that has already taken a desired action, and then designing content specifically to overcome this issue, is extremely difficult.   While a lot of people will tell you that you need to create a customer journey, and then overcome objections, and define value, and then ask for the sale, this ignores the fact that Facebook is not built in a linear customer journey fashion.   Where as in a website, or email, you may very well be able to control the use of flow from touch point to touch point… In Facebook the average user is exposed to many different touch points, with potentially many different points of messaging.   In order to optimize your messaging for each one of these touch points, with context to all of the other touch points, in a way that maximizes the overall blended output, you are likely to have to spend an insurmountable investment.   Many folks see success with retargeting. Retargeting is not in and of itself A bad idea.  The issue is that most advertisers, especially those with less than $1 million a year run rate and spend, do not need dedicated retargeting to be an element of their ad account.   Remember, Facebook is already doing retargeting on your behalf even before somebody clicks. Facebook is designed to create Intent at Scale, and curating a customer journey with various pieces of content to maintain somebody’s time on site is their business model.   Forcing messaging on somebody to drive an overall business objective, doesn’t make sense in the theoretical, but for many many advertisers this is a problem that they do not need to try to solve, and an issue that creates more harm than good.   So in this video we get down to the truth of retargeting why are you probably don’t need to do it why a lot of people see success with it and ultimately why it’s probably a bad idea for you to rely on. 

]]>da9e15f9-4965-4bf2-826a-dc17c36fa715Tue, 21 Sep 2021 01:00:00 -040010:56falsefull<p>Retargeting is a Luxury problem! &nbsp;So many brands focus on retargeting as a path to success, not realizing that Facebook is doing retargeting for you already. Often we need to decide if success is Facebook looking good, or the business succeeding. &nbsp;&nbsp;Retargeting is widely used to prop up platform level performance at the cost of overall growth and skill. Making the platform level performance look more efficient is a great path to showing out of context success. &nbsp;&nbsp;&nbsp;However, this often comes at a lack of understanding of overall blended costs. To put somebody into a retargeting audience and then to convert them is an expensive and complex process. &nbsp;&nbsp;&nbsp;Also, trying to determine why somebody is in a retargeting audience, i.e. not somebody that has already taken a desired action, and then designing content specifically to overcome this issue, is extremely difficult. &nbsp;&nbsp;While a lot of people will tell you that you need to create a customer journey, and then overcome objections, and define value, and then ask for the sale, this ignores the fact that Facebook is not built in a linear customer journey fashion. &nbsp;&nbsp;Where as in a website, or email, you may very well be able to control the use of flow from touch point to touch point… In Facebook the average user is exposed to many different touch points, with potentially many different points of messaging. &nbsp;&nbsp;In order to optimize your messaging for each one of these touch points, with context to all of the other touch points, in a way that maximizes the overall blended output, you are likely to have to spend an insurmountable investment. &nbsp;&nbsp;Many folks see success with retargeting. Retargeting is not in and of itself A bad idea. &nbsp;The issue is that most advertisers, especially those with less than $1 million a year run rate and spend, do not need dedicated retargeting to be an element of their ad account. &nbsp;&nbsp;Remember, Facebook is already doing retargeting on your behalf even before somebody clicks. Facebook is designed to create Intent at Scale, and curating a customer journey with various pieces of content to maintain somebody’s time on site is their business model. &nbsp;&nbsp;Forcing messaging on somebody to drive an overall business objective, doesn’t make sense in the theoretical, but for many many advertisers this is a problem that they do not need to try to solve, and an issue that creates more harm than good. &nbsp;&nbsp;So in this video we get down to the truth of retargeting why are you probably don’t need to do it why a lot of people see success with it and ultimately why it’s probably a bad idea for you to rely on.&nbsp;</p> Charley TichenorHow to Build a Brand on Facebook: The 3 Most Important Things You Need to Know!How to Build a Brand on Facebook: The 3 Most Important Things You Need to Know!Let me tell you the THREE most important things you need to understand from the perspective of Facebook ads when it comes to building a brand!  There’s no time better than now to get started with a direct-to-consumer brand. However one of the biggest issues the people face is difficulty is brand building.  One of the things that we need to keep in mind is that a product or a service is not a brand. A brand has an identity. What is your identity? Why should somebody pay you money more than once?  There are a lot of people in the world, and many entrepreneurs are trying to do the exact same thing that you’re doing.  What you should be asking yourself is why you are special, and what business model do you have that can best take advantage of the attention you are getting?  Some of the most important things that we need to remember when developing a brand are all about generating retention and positive sentiment. Very very rarely do any brands exist and grow successfully without having a long-standing relationship with their customer.  So when we’re using Facebook ads to build brands, very often we have to remember that the duty of the ad is not specifically to build the brand but rather to amplify the beginning of a successful customer journey.  There are a lot of factors that go into building successful businesses, and one of the most, if not the most, vital pieces is the business model. You cannot be scaling your brand when you have to spend money to acquire every penny of revenue.  With that said, the three very important things to remember––our basic core elements––are the following:   Vertical integration,  The customer journey  Retention/LTV.  What separates a good marketer from a successful business owner is the ability to take your head out of the work and appreciate the landscape while planning for long-term success.  One of the most widely misunderstood disciplines is the allocation of workload.  It takes about the same amount of work to stabilize and scale a single effort any day as it does to generate new efforts that are sustainable.  The real trick is to figure out what is worth my time to micromanage and what is valuable to do––even if it’s not perfect––because even “good enough” expands the scope of the business in a meaningful way.  What we need to focus on when trying to be successful at building a brand is balancing short-term needs for long-term growth.

]]>Let me tell you the THREE most important things you need to understand from the perspective of Facebook ads when it comes to building a brand!  There’s no time better than now to get started with a direct-to-consumer brand. However one of the biggest issues the people face is difficulty is brand building.  One of the things that we need to keep in mind is that a product or a service is not a brand. A brand has an identity. What is your identity? Why should somebody pay you money more than once?  There are a lot of people in the world, and many entrepreneurs are trying to do the exact same thing that you’re doing.  What you should be asking yourself is why you are special, and what business model do you have that can best take advantage of the attention you are getting?  Some of the most important things that we need to remember when developing a brand are all about generating retention and positive sentiment. Very very rarely do any brands exist and grow successfully without having a long-standing relationship with their customer.  So when we’re using Facebook ads to build brands, very often we have to remember that the duty of the ad is not specifically to build the brand but rather to amplify the beginning of a successful customer journey.  There are a lot of factors that go into building successful businesses, and one of the most, if not the most, vital pieces is the business model. You cannot be scaling your brand when you have to spend money to acquire every penny of revenue.  With that said, the three very important things to remember––our basic core elements––are the following:   Vertical integration,  The customer journey  Retention/LTV.  What separates a good marketer from a successful business owner is the ability to take your head out of the work and appreciate the landscape while planning for long-term success.  One of the most widely misunderstood disciplines is the allocation of workload.  It takes about the same amount of work to stabilize and scale a single effort any day as it does to generate new efforts that are sustainable.  The real trick is to figure out what is worth my time to micromanage and what is valuable to do––even if it’s not perfect––because even “good enough” expands the scope of the business in a meaningful way.  What we need to focus on when trying to be successful at building a brand is balancing short-term needs for long-term growth.

]]>8e451ad3-ff8a-494a-9508-7f9726f16cd7Mon, 20 Sep 2021 01:00:00 -040014:40falsefull<p>Let me tell you the THREE most important things you need to understand from the perspective of Facebook ads when it comes to building a brand! &nbsp;There’s no time better than now to get started with a direct-to-consumer brand. However one of the biggest issues the people face is difficulty is brand building. &nbsp;One of the things that we need to keep in mind is that a product or a service is not a brand. A brand has an identity. What is your identity? Why should somebody pay you money more than once? &nbsp;There are a lot of people in the world, and many entrepreneurs are trying to do the exact same thing that you’re doing. &nbsp;What you should be asking yourself is why you are special, and what business model do you have that can best take advantage of the attention you are getting? &nbsp;Some of the most important things that we need to remember when developing a brand are all about generating retention and positive sentiment. Very very rarely do any brands exist and grow successfully without having a long-standing relationship with their customer. &nbsp;So when we’re using Facebook ads to build brands, very often we have to remember that the duty of the ad is not specifically to build the brand but rather to amplify the beginning of a successful customer journey. &nbsp;There are a lot of factors that go into building successful businesses, and one of the most, if not the most, vital pieces is the business model. You cannot be scaling your brand when you have to spend money to acquire every penny of revenue. &nbsp;With that said, the three very important things to remember––our basic core elements––are the following: &nbsp;&nbsp;Vertical integration, &nbsp;The customer journey &nbsp;Retention/LTV. &nbsp;What separates a good marketer from a successful business owner is the ability to take your head out of the work and appreciate the landscape while planning for long-term success. &nbsp;One of the most widely misunderstood disciplines is the allocation of workload. &nbsp;It takes about the same amount of work to stabilize and scale a single effort any day as it does to generate new efforts that are sustainable. &nbsp;The real trick is to figure out what is worth my time to micromanage and what is valuable to do––even if it’s not perfect––because even “good enough” expands the scope of the business in a meaningful way. &nbsp;What we need to focus on when trying to be successful at building a brand is balancing short-term needs for long-term growth.</p> Charley TichenorStorytime: $1M Profit by reducing Facebook Ad SpendStorytime: $1M Profit by reducing Facebook Ad SpendThe underlying conflict that many digital advertisers face in their marketing campaigns is whether or not they should prioritize scaling their business or obsessing over their performance metrics. This conflict is most common to Facebook advertising mainly because of the broad set of tools you can utilize to bypass any speedbumps on your road to success.  Believe it or not, getting over this conundrum isn’t as complicated as it seems. You just have to realize that Facebook is a machine-learning platform with an algorithm that’s aligned to efficient and data-driven advertising blueprints.  At the end of the day, Facebook advertising is all about choosing quality over quantity. Having a ton of advertising tools at your disposal doesn’t necessarily mean you have to use all of them. Most of the time, you only have to stick to what works best and do a sh*tload of testing.  It’s storytime with Charley once again! In this video, I’ll be recounting the story of how I was able to help a company make another $12 million a year in profit by simply reducing their Facebook ad spend while focusing only on a couple of ad campaigns!  This is a story that highlights understanding the value of cost per acquisition, lifetime value, and opportunity cost. This happens to be one of my favorite stories, and I hope you enjoy it, too!

]]>The underlying conflict that many digital advertisers face in their marketing campaigns is whether or not they should prioritize scaling their business or obsessing over their performance metrics. This conflict is most common to Facebook advertising mainly because of the broad set of tools you can utilize to bypass any speedbumps on your road to success.  Believe it or not, getting over this conundrum isn’t as complicated as it seems. You just have to realize that Facebook is a machine-learning platform with an algorithm that’s aligned to efficient and data-driven advertising blueprints.  At the end of the day, Facebook advertising is all about choosing quality over quantity. Having a ton of advertising tools at your disposal doesn’t necessarily mean you have to use all of them. Most of the time, you only have to stick to what works best and do a sh*tload of testing.  It’s storytime with Charley once again! In this video, I’ll be recounting the story of how I was able to help a company make another $12 million a year in profit by simply reducing their Facebook ad spend while focusing only on a couple of ad campaigns!  This is a story that highlights understanding the value of cost per acquisition, lifetime value, and opportunity cost. This happens to be one of my favorite stories, and I hope you enjoy it, too!

]]>02e02179-9c3d-4abe-83ae-6b26b46f8ccaSun, 19 Sep 2021 17:00:00 -040019:53falsefull<p>The underlying conflict that many digital advertisers face in their marketing campaigns is whether or not they should prioritize scaling their business or obsessing over their performance metrics. This conflict is most common to Facebook advertising mainly because of the broad set of tools you can utilize to bypass any speedbumps on your road to success. &nbsp;Believe it or not, getting over this conundrum isn’t as complicated as it seems. You just have to realize that Facebook is a machine-learning platform with an algorithm that’s aligned to efficient and data-driven advertising blueprints. &nbsp;At the end of the day, Facebook advertising is all about choosing quality over quantity. Having a ton of advertising tools at your disposal doesn’t necessarily mean you have to use all of them. Most of the time, you only have to stick to what works best and do a sh*tload of testing. &nbsp;It’s storytime with Charley once again! In this video, I’ll be recounting the story of how I was able to help a company make another $12 million a year in profit by simply reducing their Facebook ad spend while focusing only on a couple of ad campaigns! &nbsp;This is a story that highlights understanding the value of cost per acquisition, lifetime value, and opportunity cost. This happens to be one of my favorite stories, and I hope you enjoy it, too!</p> Charley TichenorDuplicating Ad Sets in Facebook: The Good & The Bad... and the UglyDuplicating Ad Sets in Facebook: The Good & The Bad... and the UglyMany many folks swear by the old tactic of duplicating ad sets.

 Begin to Win at Facebook! Get E-Books, Join the Facebook Disrupter School or to Sign up for the “How to Build a Winning Facebook Ads Account in 2021” course @ http://FacebookDisrupter.com

This is often done to “reach new pockets of the audience” or to “scale the account rapidly”. While this is technically true, these efforts are being accomplished, the net impact on your ad account is rarely positive.  What often is exciting, and very lucrative short term, tends to also be exhausting, and very limited in its return, while also creating more damage to future growth. These efforts of duplicating to get greater access to spend and audience, also exacerbate the downside of our accounts. This will magnify negative feedback, increase CPMs, decrease Estimated action rates, and ultimately will limit the potential upside of an account.  This strategy does work, especially in the short term, because Facebook will try to incentivize the early impressions of any effort. However when you start to chase a flywheel like this, but you end up doing is delivering more and more impressions to lower and lower quality individuals. This in turn hurts the likelihood of your content being seen by users who want to see it. This ultimately will hurt your estimated action rate and your feedback/advertiser score.  Because Facebook's primary objective is to keep people on the platform as long as possible, and let them have engaging in positive experience, while also delivering consistent results advertisers… The effort of trying to exploit an audience, and forth spend and impressions where they might not be best for Facebook business objectives, ultimately create a liability for your business objectives.  A much more effective way of accomplishing these goals is to build Evergreen, Control Campaigns. Understand what your business objectives are at a very high-level, and focus on directional growth to achieve them.  The long-term directional growth is infinitely more powerful than short term highly volatile actions that create long-term liabilities to the advertiser.

]]>Many many folks swear by the old tactic of duplicating ad sets.

 Begin to Win at Facebook! Get E-Books, Join the Facebook Disrupter School or to Sign up for the “How to Build a Winning Facebook Ads Account in 2021” course @ http://FacebookDisrupter.com

This is often done to “reach new pockets of the audience” or to “scale the account rapidly”. While this is technically true, these efforts are being accomplished, the net impact on your ad account is rarely positive.  What often is exciting, and very lucrative short term, tends to also be exhausting, and very limited in its return, while also creating more damage to future growth. These efforts of duplicating to get greater access to spend and audience, also exacerbate the downside of our accounts. This will magnify negative feedback, increase CPMs, decrease Estimated action rates, and ultimately will limit the potential upside of an account.  This strategy does work, especially in the short term, because Facebook will try to incentivize the early impressions of any effort. However when you start to chase a flywheel like this, but you end up doing is delivering more and more impressions to lower and lower quality individuals. This in turn hurts the likelihood of your content being seen by users who want to see it. This ultimately will hurt your estimated action rate and your feedback/advertiser score.  Because Facebook's primary objective is to keep people on the platform as long as possible, and let them have engaging in positive experience, while also delivering consistent results advertisers… The effort of trying to exploit an audience, and forth spend and impressions where they might not be best for Facebook business objectives, ultimately create a liability for your business objectives.  A much more effective way of accomplishing these goals is to build Evergreen, Control Campaigns. Understand what your business objectives are at a very high-level, and focus on directional growth to achieve them.  The long-term directional growth is infinitely more powerful than short term highly volatile actions that create long-term liabilities to the advertiser.

]]>5619ceaf-906b-48df-b5cb-a19461cc841dSun, 19 Sep 2021 01:00:00 -040010:04falsefull<p>Many many folks swear by the old tactic of duplicating ad sets.<br> <br> &nbsp;Begin to Win at Facebook! Get E-Books, Join the Facebook Disrupter School or to Sign up for the “How to Build a Winning Facebook Ads Account in 2021” course @ http://FacebookDisrupter.com<br> <br> This is often done to “reach new pockets of the audience” or to “scale the account rapidly”. While this is technically true, these efforts are being accomplished, the net impact on your ad account is rarely positive. &nbsp;What often is exciting, and very lucrative short term, tends to also be exhausting, and very limited in its return, while also creating more damage to future growth. These efforts of duplicating to get greater access to spend and audience, also exacerbate the downside of our accounts. This will magnify negative feedback, increase CPMs, decrease Estimated action rates, and ultimately will limit the potential upside of an account. &nbsp;This strategy does work, especially in the short term, because Facebook will try to incentivize the early impressions of any effort. However when you start to chase a flywheel like this, but you end up doing is delivering more and more impressions to lower and lower quality individuals. This in turn hurts the likelihood of your content being seen by users who want to see it. This ultimately will hurt your estimated action rate and your feedback/advertiser score. &nbsp;Because Facebook's primary objective is to keep people on the platform as long as possible, and let them have engaging in positive experience, while also delivering consistent results advertisers… The effort of trying to exploit an audience, and forth spend and impressions where they might not be best for Facebook business objectives, ultimately create a liability for your business objectives. &nbsp;A much more effective way of accomplishing these goals is to build Evergreen, Control Campaigns. Understand what your business objectives are at a very high-level, and focus on directional growth to achieve them. &nbsp;The long-term directional growth is infinitely more powerful than short term highly volatile actions that create long-term liabilities to the advertiser.</p> Charley TichenorEverything You Need To Know for Black Friday Facebook AdsEverything You Need To Know for Black Friday Facebook AdsBlack Friday is coming up, and sales have been all throughout the year… Sadly most marketers make three very important mistakes. So I’m here to help you overcome these three biggest issues most marketers face  Number one. CRM lists, Very few marketers take advantage of not only their email list but also Chatbot and SMS as an asset to help them grow their business, not just acquire customers, or mature leads. Folks that you can reach for little to no cost are extremely valuable when the cost of advertising increases. During sales. By Black Friday, the cost of advertising will always go up, and the available options for consumer skyrockets. In this time brands with a solid relationship with their customers, can see a much bigger influx of revenue without ad spend, because they took the time to foster these relationships and build this asset.  Number two. Upsell bundles, Probably the biggest mistake people make during Black Friday is heavily discounting all the products in their store. Not only does this reduce the amount of revenue that you make from every purchase, it also reduces the amount of profit that you make from each person, and devalues the brand in the mind of the consumer. This also has a direct effect on what we call “pulling sales forward”. This is why when you run a big sale, for the week or month afterward your revenue dramatically suffers. While you have a one really good day, you pay for that day with a week or more of bad days, and the net effect of overall revenue and profit margin can actually be worse for you than running no sale at all.  So how do we fix this?  Make high AOV bundles that are available only during sales periods. Instead of pulling sales-forward and destroying your revenue for the next few weeks, pull LTV forward by massively increasing the average order value. If your average customer only buys twice, and your primary product costs 50 bucks, it’s during sales. You can get $125 out of that customer, by offering a discount on a higher-priced bundle, then you have increased the LTV of that customer by 25% on the first sale. Every additional sale you make after this increases the LTV of your average customer across the board for your business. This also increases the perceived value of the brand in the mind of the consumer.  Number three. Timing. Run your promotions for the week or weeks before an average sale. On the day an actual sale goes live you can massively improve profit by not spending anything. If you’ve pulled all of your LTV forward, and you’re not competing with giant companies are huge spend days, then your Profit and loss statement for that sales effort is going to look far far better, and the post-sales period is going to be for healthier for your business!

]]>Black Friday is coming up, and sales have been all throughout the year… Sadly most marketers make three very important mistakes. So I’m here to help you overcome these three biggest issues most marketers face  Number one. CRM lists, Very few marketers take advantage of not only their email list but also Chatbot and SMS as an asset to help them grow their business, not just acquire customers, or mature leads. Folks that you can reach for little to no cost are extremely valuable when the cost of advertising increases. During sales. By Black Friday, the cost of advertising will always go up, and the available options for consumer skyrockets. In this time brands with a solid relationship with their customers, can see a much bigger influx of revenue without ad spend, because they took the time to foster these relationships and build this asset.  Number two. Upsell bundles, Probably the biggest mistake people make during Black Friday is heavily discounting all the products in their store. Not only does this reduce the amount of revenue that you make from every purchase, it also reduces the amount of profit that you make from each person, and devalues the brand in the mind of the consumer. This also has a direct effect on what we call “pulling sales forward”. This is why when you run a big sale, for the week or month afterward your revenue dramatically suffers. While you have a one really good day, you pay for that day with a week or more of bad days, and the net effect of overall revenue and profit margin can actually be worse for you than running no sale at all.  So how do we fix this?  Make high AOV bundles that are available only during sales periods. Instead of pulling sales-forward and destroying your revenue for the next few weeks, pull LTV forward by massively increasing the average order value. If your average customer only buys twice, and your primary product costs 50 bucks, it’s during sales. You can get $125 out of that customer, by offering a discount on a higher-priced bundle, then you have increased the LTV of that customer by 25% on the first sale. Every additional sale you make after this increases the LTV of your average customer across the board for your business. This also increases the perceived value of the brand in the mind of the consumer.  Number three. Timing. Run your promotions for the week or weeks before an average sale. On the day an actual sale goes live you can massively improve profit by not spending anything. If you’ve pulled all of your LTV forward, and you’re not competing with giant companies are huge spend days, then your Profit and loss statement for that sales effort is going to look far far better, and the post-sales period is going to be for healthier for your business!

]]>111aed13-fad2-42d5-a54d-3fee1f82a5c4Sun, 19 Sep 2021 01:00:00 -040015:11falsefull<p>Black Friday is coming up, and sales have been all throughout the year… Sadly most marketers make three very important mistakes. So I’m here to help you overcome these three biggest issues most marketers face &nbsp;Number one. CRM lists, Very few marketers take advantage of not only their email list but also Chatbot and SMS as an asset to help them grow their business, not just acquire customers, or mature leads. Folks that you can reach for little to no cost are extremely valuable when the cost of advertising increases. During sales. By Black Friday, the cost of advertising will always go up, and the available options for consumer skyrockets. In this time brands with a solid relationship with their customers, can see a much bigger influx of revenue without ad spend, because they took the time to foster these relationships and build this asset. &nbsp;Number two. Upsell bundles, Probably the biggest mistake people make during Black Friday is heavily discounting all the products in their store. Not only does this reduce the amount of revenue that you make from every purchase, it also reduces the amount of profit that you make from each person, and devalues the brand in the mind of the consumer. This also has a direct effect on what we call “pulling sales forward”. This is why when you run a big sale, for the week or month afterward your revenue dramatically suffers. While you have a one really good day, you pay for that day with a week or more of bad days, and the net effect of overall revenue and profit margin can actually be worse for you than running no sale at all. &nbsp;So how do we fix this? &nbsp;Make high AOV bundles that are available only during sales periods. Instead of pulling sales-forward and destroying your revenue for the next few weeks, pull LTV forward by massively increasing the average order value. If your average customer only buys twice, and your primary product costs 50 bucks, it’s during sales. You can get $125 out of that customer, by offering a discount on a higher-priced bundle, then you have increased the LTV of that customer by 25% on the first sale. Every additional sale you make after this increases the LTV of your average customer across the board for your business. This also increases the perceived value of the brand in the mind of the consumer. &nbsp;Number three. Timing. Run your promotions for the week or weeks before an average sale. On the day an actual sale goes live you can massively improve profit by not spending anything. If you’ve pulled all of your LTV forward, and you’re not competing with giant companies are huge spend days, then your Profit and loss statement for that sales effort is going to look far far better, and the post-sales period is going to be for healthier for your business!</p> Charley TichenorOptimizing by Placement... is just a TERRIBLE ideaOptimizing by Placement... is just a TERRIBLE ideaSo many people take a look at reporting and think about they should do is optimized by placement… This is terribly wrong.

Begin to Win at Facebook! Get E-Books, Join the Facebook Disrupter School Sign up for the “How to Build a Winning Facebook Ads Account in 2021” course @ http://FacebookDisrupter.com

When looking at Reporting, you can see how things did buy where are the ad was placed. A lot of folks well then take a look at this data and say well did great here and it did poorly there so what I’m gonna do is I’m just gonna get rid of where did poorly and then It will do great.  Well this makes sense on paper, remember that Facebook is an oCPM platform, which means that every touch point delivers a blended result that we need to respect.  Unlike email, display, programmatic etc. Facebook is controlling the user journey across multiple devices across multiple apps and with different add types within each app. So showing somebody an ad in one place to get them to convert someplace else far more efficiently is something that occurs at scale and in an Automatic fashion.  Old school advertisers will tell you that this is something that happens in the real world all the time. And anybody with common sense will tell you if you are only ever trying to sell things, and have no respect for the customer, you’re not gonna be in business very long.  So what does this mean for Facebook...  First off, when you’re looking at performance broken out by placement, or device, or platform, you’re looking at an out of context data point and that immediately reduces the actionability of the information.   Maybe you did really well on Facebook newsfeed but really bad in Instagram stories… Maybe you’re seeing super low spend on Stories, but really good CPA, and you’re wondering why can I just spend everything there…  Part of the reason that you’re seeing efficiencies in some places with low spend because you’re only spending on the people that are likely to buy there in that inventory at that time. However, very very very rarely does anybody ever click on an ad in by the first time they ever see anything.  What this really means is that Facebook, in a way that no other platform on the planet in the history of advertising has ever been able to do, is curating somebody’s experience across multiple devices across multiple apps across multiple placements, to get them to take the actions that you’re bidding on, while also giving them the highest quality and user journey.  So what’s going to happen if you start optimizing for placement, eliminating all the apparently lesser options? Well, we know it’s gonna happen… You’re going to see the place that did really well start to really bad, really fast.   Do you ever notice that things that work really well seem to only work for a few days? Do you think this could possibly be because where you see success is due to a balanced approach, and as soon as you disrupt that balance by making destructive changes things go poorly very quickly?  So what are we supposed to do? Don’t worry about breaking information down by placement, it’s a nice bit of information to have, but it is a completely useless data point to try to take advantage of to improve your account.

]]>So many people take a look at reporting and think about they should do is optimized by placement… This is terribly wrong.

Begin to Win at Facebook! Get E-Books, Join the Facebook Disrupter School Sign up for the “How to Build a Winning Facebook Ads Account in 2021” course @ http://FacebookDisrupter.com

When looking at Reporting, you can see how things did buy where are the ad was placed. A lot of folks well then take a look at this data and say well did great here and it did poorly there so what I’m gonna do is I’m just gonna get rid of where did poorly and then It will do great.  Well this makes sense on paper, remember that Facebook is an oCPM platform, which means that every touch point delivers a blended result that we need to respect.  Unlike email, display, programmatic etc. Facebook is controlling the user journey across multiple devices across multiple apps and with different add types within each app. So showing somebody an ad in one place to get them to convert someplace else far more efficiently is something that occurs at scale and in an Automatic fashion.  Old school advertisers will tell you that this is something that happens in the real world all the time. And anybody with common sense will tell you if you are only ever trying to sell things, and have no respect for the customer, you’re not gonna be in business very long.  So what does this mean for Facebook...  First off, when you’re looking at performance broken out by placement, or device, or platform, you’re looking at an out of context data point and that immediately reduces the actionability of the information.   Maybe you did really well on Facebook newsfeed but really bad in Instagram stories… Maybe you’re seeing super low spend on Stories, but really good CPA, and you’re wondering why can I just spend everything there…  Part of the reason that you’re seeing efficiencies in some places with low spend because you’re only spending on the people that are likely to buy there in that inventory at that time. However, very very very rarely does anybody ever click on an ad in by the first time they ever see anything.  What this really means is that Facebook, in a way that no other platform on the planet in the history of advertising has ever been able to do, is curating somebody’s experience across multiple devices across multiple apps across multiple placements, to get them to take the actions that you’re bidding on, while also giving them the highest quality and user journey.  So what’s going to happen if you start optimizing for placement, eliminating all the apparently lesser options? Well, we know it’s gonna happen… You’re going to see the place that did really well start to really bad, really fast.   Do you ever notice that things that work really well seem to only work for a few days? Do you think this could possibly be because where you see success is due to a balanced approach, and as soon as you disrupt that balance by making destructive changes things go poorly very quickly?  So what are we supposed to do? Don’t worry about breaking information down by placement, it’s a nice bit of information to have, but it is a completely useless data point to try to take advantage of to improve your account.

]]>7dffa2ae-381e-4c0c-a069-cb0c8ee2c09dSat, 18 Sep 2021 17:00:00 -040010:39falsefull<p>So many people take a look at reporting and think about they should do is optimized by placement… This is terribly wrong.<br> <br> Begin to Win at Facebook! Get E-Books, Join the Facebook Disrupter School Sign up for the “How to Build a Winning Facebook Ads Account in 2021” course @ http://FacebookDisrupter.com<br> <br> When looking at Reporting, you can see how things did buy where are the ad was placed. A lot of folks well then take a look at this data and say well did great here and it did poorly there so what I’m gonna do is I’m just gonna get rid of where did poorly and then It will do great. &nbsp;Well this makes sense on paper, remember that Facebook is an oCPM platform, which means that every touch point delivers a blended result that we need to respect. &nbsp;Unlike email, display, programmatic etc. Facebook is controlling the user journey across multiple devices across multiple apps and with different add types within each app. So showing somebody an ad in one place to get them to convert someplace else far more efficiently is something that occurs at scale and in an Automatic fashion. &nbsp;Old school advertisers will tell you that this is something that happens in the real world all the time. And anybody with common sense will tell you if you are only ever trying to sell things, and have no respect for the customer, you’re not gonna be in business very long. &nbsp;So what does this mean for Facebook... &nbsp;First off, when you’re looking at performance broken out by placement, or device, or platform, you’re looking at an out of context data point and that immediately reduces the actionability of the information. &nbsp;&nbsp;Maybe you did really well on Facebook newsfeed but really bad in Instagram stories… Maybe you’re seeing super low spend on Stories, but really good CPA, and you’re wondering why can I just spend everything there… &nbsp;Part of the reason that you’re seeing efficiencies in some places with low spend because you’re only spending on the people that are likely to buy there in that inventory at that time. However, very very very rarely does anybody ever click on an ad in by the first time they ever see anything. &nbsp;What this really means is that Facebook, in a way that no other platform on the planet in the history of advertising has ever been able to do, is curating somebody’s experience across multiple devices across multiple apps across multiple placements, to get them to take the actions that you’re bidding on, while also giving them the highest quality and user journey. &nbsp;So what’s going to happen if you start optimizing for placement, eliminating all the apparently lesser options? Well, we know it’s gonna happen… You’re going to see the place that did really well start to really bad, really fast. &nbsp;&nbsp;Do you ever notice that things that work really well seem to only work for a few days? Do you think this could possibly be because where you see success is due to a balanced approach, and as soon as you disrupt that balance by making destructive changes things go poorly very quickly? &nbsp;So what are we supposed to do? Don’t worry about breaking information down by placement, it’s a nice bit of information to have, but it is a completely useless data point to try to take advantage of to improve your account.</p> Charley TichenorBottom Up Attribution The Biggest Lie of Digital AdvertisingBottom Up Attribution The Biggest Lie of Digital AdvertisingAre you 100% certain that you’re getting the most out of your cross-channel marketing efforts?  Arguably, one of the biggest downsides of digital marketing is its tendency to reinforce one’s obsession with performance metrics, such as ad clicks. Although it’s perfectly fine to be mindful of your performance, you should know that in the case of cross-channel marketing, some metrics are just complete and utter bullsh*t!  Why is that?  EVERYONE IS OBSESSED WITH GETTING SALES CREDITS!  Regardless if you’re using email, SEO, or SMS marketing, the people running these channels all want a piece of the pie!  These performance metrics might sway you into thinking you’re doing an exceptional job with your marketing efforts when in reality, it’s only a ploy to get you to blindly spend more on these channels!  So, what exactly should your approach be in this situation? Should you continue to put your performance reports on a pedestal? Which metrics should you really be focusing on?  Hi, my name is Charley! In this video, I’ll go into detail about what BOTTOM-UP Attribution is, how it affects your overall marketing performance, and why it is the BIGGEST LIE of digital advertising!  

]]>Are you 100% certain that you’re getting the most out of your cross-channel marketing efforts?  Arguably, one of the biggest downsides of digital marketing is its tendency to reinforce one’s obsession with performance metrics, such as ad clicks. Although it’s perfectly fine to be mindful of your performance, you should know that in the case of cross-channel marketing, some metrics are just complete and utter bullsh*t!  Why is that?  EVERYONE IS OBSESSED WITH GETTING SALES CREDITS!  Regardless if you’re using email, SEO, or SMS marketing, the people running these channels all want a piece of the pie!  These performance metrics might sway you into thinking you’re doing an exceptional job with your marketing efforts when in reality, it’s only a ploy to get you to blindly spend more on these channels!  So, what exactly should your approach be in this situation? Should you continue to put your performance reports on a pedestal? Which metrics should you really be focusing on?  Hi, my name is Charley! In this video, I’ll go into detail about what BOTTOM-UP Attribution is, how it affects your overall marketing performance, and why it is the BIGGEST LIE of digital advertising!  

]]>ee1a6c92-d6f9-42f2-9a25-4651089a1d28Sat, 18 Sep 2021 17:00:00 -040014:41falsefull<p>Are you 100% certain that you’re getting the most out of your cross-channel marketing efforts? &nbsp;Arguably, one of the biggest downsides of digital marketing is its tendency to reinforce one’s obsession with performance metrics, such as ad clicks. Although it’s perfectly fine to be mindful of your performance, you should know that in the case of cross-channel marketing, some metrics are just complete and utter bullsh*t! &nbsp;Why is that? &nbsp;EVERYONE IS OBSESSED WITH GETTING SALES CREDITS! &nbsp;Regardless if you’re using email, SEO, or SMS marketing, the people running these channels all want a piece of the pie! &nbsp;These performance metrics might sway you into thinking you’re doing an exceptional job with your marketing efforts when in reality, it’s only a ploy to get you to blindly spend more on these channels! &nbsp;So, what exactly should your approach be in this situation? Should you continue to put your performance reports on a pedestal? Which metrics should you really be focusing on? &nbsp;Hi, my name is Charley! In this video, I’ll go into detail about what BOTTOM-UP Attribution is, how it affects your overall marketing performance, and why it is the BIGGEST LIE of digital advertising! &nbsp;</p> Charley TichenorStorytime: The Introduction of DPA, and $50k to build an Excel spreadsheetStorytime: The Introduction of DPA, and $50k to build an Excel spreadsheetBelieve it or not, there was a time before dynamic ads were a thing.

 Begin to Win at Facebook! Get E-Books, Join the Facebook Disrupter School Sign up for the “How to Build a Winning Facebook Ads Account in 2021” course @ http://FacebookDisrupter.com

I remember when dynamic product ads were first introduced. And this is the story about how we had to pay Australians $50,000 to make an Excel spreadsheet just so that we can run ads for Macy’s.  Now I don’t know if you’re really good at math, but the idea that you have to spend $50,000 just to set up the infrastructure so that you can vent has a brand new ad, is one hell of an investment. Luckily, Facebook really likes people trying out new things. In an effort to help Get the dynamic product as test why, Facebook was willing to give a very large coupon to offset the advertising costs.  So back in the day they were no such things as Product feed tools to help set up dynamic ads, or Google shopping ads, because they didn’t exist.  So we used to have to go overseas to have large themes of individuals punch in excel spreadsheets to account for every size, color, cut, gender etc. for every single product that you wanted to run. Now lucky for us, this turned into a tremendously profitable ad unit, that now is available to everyone.  But at the time nobody knew whether or not this was going to be a good idea. Much like the lead GEN add a unit that I had test in several years before, this was a good idea in theory but nobody has ever seen it before.  Thankfully, this worked out really well. DPA ad units are now one of the most commonly used ad types in the world. And if you are not using them at this point I would highly highly recommend you consider giving it a shot.  From what started as just a little test in an ad account for what was indeed a very large brand to try out a developers really cool idea has now become the industry standard for almost every brand with more than a few products to sell that advertises on Facebook.

]]>Believe it or not, there was a time before dynamic ads were a thing.

 Begin to Win at Facebook! Get E-Books, Join the Facebook Disrupter School Sign up for the “How to Build a Winning Facebook Ads Account in 2021” course @ http://FacebookDisrupter.com

I remember when dynamic product ads were first introduced. And this is the story about how we had to pay Australians $50,000 to make an Excel spreadsheet just so that we can run ads for Macy’s.  Now I don’t know if you’re really good at math, but the idea that you have to spend $50,000 just to set up the infrastructure so that you can vent has a brand new ad, is one hell of an investment. Luckily, Facebook really likes people trying out new things. In an effort to help Get the dynamic product as test why, Facebook was willing to give a very large coupon to offset the advertising costs.  So back in the day they were no such things as Product feed tools to help set up dynamic ads, or Google shopping ads, because they didn’t exist.  So we used to have to go overseas to have large themes of individuals punch in excel spreadsheets to account for every size, color, cut, gender etc. for every single product that you wanted to run. Now lucky for us, this turned into a tremendously profitable ad unit, that now is available to everyone.  But at the time nobody knew whether or not this was going to be a good idea. Much like the lead GEN add a unit that I had test in several years before, this was a good idea in theory but nobody has ever seen it before.  Thankfully, this worked out really well. DPA ad units are now one of the most commonly used ad types in the world. And if you are not using them at this point I would highly highly recommend you consider giving it a shot.  From what started as just a little test in an ad account for what was indeed a very large brand to try out a developers really cool idea has now become the industry standard for almost every brand with more than a few products to sell that advertises on Facebook.

]]>d927da90-bc80-4a0a-9623-98014de9c3c9Sat, 18 Sep 2021 01:00:00 -040009:31falsefull<p>Believe it or not, there was a time before dynamic ads were a thing. <br> <br> &nbsp;Begin to Win at Facebook! Get E-Books, Join the Facebook Disrupter School Sign up for the “How to Build a Winning Facebook Ads Account in 2021” course @ http://FacebookDisrupter.com<br> <br> I remember when dynamic product ads were first introduced. And this is the story about how we had to pay Australians $50,000 to make an Excel spreadsheet just so that we can run ads for Macy’s. &nbsp;Now I don’t know if you’re really good at math, but the idea that you have to spend $50,000 just to set up the infrastructure so that you can vent has a brand new ad, is one hell of an investment. Luckily, Facebook really likes people trying out new things. In an effort to help Get the dynamic product as test why, Facebook was willing to give a very large coupon to offset the advertising costs. &nbsp;So back in the day they were no such things as Product feed tools to help set up dynamic ads, or Google shopping ads, because they didn’t exist. &nbsp;So we used to have to go overseas to have large themes of individuals punch in excel spreadsheets to account for every size, color, cut, gender etc. for every single product that you wanted to run. Now lucky for us, this turned into a tremendously profitable ad unit, that now is available to everyone. &nbsp;But at the time nobody knew whether or not this was going to be a good idea. Much like the lead GEN add a unit that I had test in several years before, this was a good idea in theory but nobody has ever seen it before. &nbsp;Thankfully, this worked out really well. DPA ad units are now one of the most commonly used ad types in the world. And if you are not using them at this point I would highly highly recommend you consider giving it a shot. &nbsp;From what started as just a little test in an ad account for what was indeed a very large brand to try out a developers really cool idea has now become the industry standard for almost every brand with more than a few products to sell that advertises on Facebook.</p> Charley TichenorThe Truth about Facebook Optimization or what most "Experts" get dead wrongThe Truth about Facebook Optimization or what most "Experts" get dead wrongThe truth about optimization on Facebook is that almost everybody gets it wrong.  It’s quite easy to lose yourself due to sheer excitement when you’re running your advertising efforts on Facebook. After all, not only is it one of the most popular business platforms in the world today, it also provides a wide selection of ad optimization tools that make it convenient to scale your brand.  However, convenience, in the context of practicality, is about having the opportunity to be responsible with your strategies instead of carelessly firing on all cylinders.   Don’t assume that Facebook ad optimization is just a walk in the park. Doing so means setting yourself up for failure––not to mention wasting a sh*t ton of resources.  Hi! I’m Charley, and in this video, I’ll be uncovering the truth behind Facebook ad optimization by sharing 3 FUNDAMENTAL MISUNDERSTANDINGS about it! And by truth, I mean the actual facts that most “experts” and “gurus” seem to disregard.

]]>The truth about optimization on Facebook is that almost everybody gets it wrong.  It’s quite easy to lose yourself due to sheer excitement when you’re running your advertising efforts on Facebook. After all, not only is it one of the most popular business platforms in the world today, it also provides a wide selection of ad optimization tools that make it convenient to scale your brand.  However, convenience, in the context of practicality, is about having the opportunity to be responsible with your strategies instead of carelessly firing on all cylinders.   Don’t assume that Facebook ad optimization is just a walk in the park. Doing so means setting yourself up for failure––not to mention wasting a sh*t ton of resources.  Hi! I’m Charley, and in this video, I’ll be uncovering the truth behind Facebook ad optimization by sharing 3 FUNDAMENTAL MISUNDERSTANDINGS about it! And by truth, I mean the actual facts that most “experts” and “gurus” seem to disregard.

]]>f19266e0-be7b-4f2c-9776-ad7c6657ccd9Fri, 17 Sep 2021 17:00:00 -040015:31falsefull<p>The truth about optimization on Facebook is that almost everybody gets it wrong. &nbsp;It’s quite easy to lose yourself due to sheer excitement when you’re running your advertising efforts on Facebook. After all, not only is it one of the most popular business platforms in the world today, it also provides a wide selection of ad optimization tools that make it convenient to scale your brand. &nbsp;However, convenience, in the context of practicality, is about having the opportunity to be responsible with your strategies instead of carelessly firing on all cylinders. &nbsp;&nbsp;Don’t assume that Facebook ad optimization is just a walk in the park. Doing so means setting yourself up for failure––not to mention wasting a sh*t ton of resources. &nbsp;Hi! I’m Charley, and in this video, I’ll be uncovering the truth behind Facebook ad optimization by sharing 3 FUNDAMENTAL MISUNDERSTANDINGS about it! And by truth, I mean the actual facts that most “experts” and “gurus” seem to disregard.</p> Charley TichenorDrop Shipping to Brand Building: a How-To GuideDrop Shipping to Brand Building: a How-To GuideDrop Shipping is a huge business, but so many people fail to make it a huge business for them... Brand Building is the key!

Begin to Win at Facebook! Get E-Books, Join the Facebook Disrupter School or to Sign up for the “How to Build a Winning Facebook Ads Account in 2021” course @ http://FacebookDisrupter.com

Dropshipping is a form of retail business wherein the seller accepts customer orders but does not keep goods sold in stock.   Many use Facebook ads to effectively run their own affiliate store for retail goods. This business model has been proven to wildly successful for many many folks for many years. Sadly nearly all those who partake in this business model fail to create a long tail capitalization of this strategy.  The biggest mistake most people make is chasing down winning product after winning product. Having to build new sites, new pages, new accounts for each and fighting to get good CPAs while struggling to keep their ad account live. This is the usual lifecycle of the VAST MAJORITY of advertisers that use this business model.  Here is the biggest flaw in the plan... they don't build brands, they chase down products.  A product isn't a brand... If you have to start over each time, then each effort is not incremental, or complimentary. They are all independent.  Building a brand is a different process.  Building a brand is about Vertical Integration. Find complementary products that fit your winners. Let your existing customer base find additional products and services to buy.   Test new products by adding post-transactional upsells, and showing existing buyers email with potential new products.   What do buyers want?  Where do we get extra money for "free"? If something does really well... let's make it a 2nd product for this same brand... do this 3 or 4 times, and boom... you have a brand, and you can buy to LTV, and scale a business even while losing money on Facebook.  I've scaled tons of brands at a less than 1x ROAS... and CRUSHED... ROAS is a weak flex, of people who don't understand macro business economics.  Let's win together, instead of be driven by low integrity data point

]]>Drop Shipping is a huge business, but so many people fail to make it a huge business for them... Brand Building is the key!

Begin to Win at Facebook! Get E-Books, Join the Facebook Disrupter School or to Sign up for the “How to Build a Winning Facebook Ads Account in 2021” course @ http://FacebookDisrupter.com

Dropshipping is a form of retail business wherein the seller accepts customer orders but does not keep goods sold in stock.   Many use Facebook ads to effectively run their own affiliate store for retail goods. This business model has been proven to wildly successful for many many folks for many years. Sadly nearly all those who partake in this business model fail to create a long tail capitalization of this strategy.  The biggest mistake most people make is chasing down winning product after winning product. Having to build new sites, new pages, new accounts for each and fighting to get good CPAs while struggling to keep their ad account live. This is the usual lifecycle of the VAST MAJORITY of advertisers that use this business model.  Here is the biggest flaw in the plan... they don't build brands, they chase down products.  A product isn't a brand... If you have to start over each time, then each effort is not incremental, or complimentary. They are all independent.  Building a brand is a different process.  Building a brand is about Vertical Integration. Find complementary products that fit your winners. Let your existing customer base find additional products and services to buy.   Test new products by adding post-transactional upsells, and showing existing buyers email with potential new products.   What do buyers want?  Where do we get extra money for "free"? If something does really well... let's make it a 2nd product for this same brand... do this 3 or 4 times, and boom... you have a brand, and you can buy to LTV, and scale a business even while losing money on Facebook.  I've scaled tons of brands at a less than 1x ROAS... and CRUSHED... ROAS is a weak flex, of people who don't understand macro business economics.  Let's win together, instead of be driven by low integrity data point

]]>aa5f4ec1-7c17-4c10-bea7-a6745712f98dFri, 17 Sep 2021 01:00:00 -040012:44falsefull<p>Drop Shipping is a huge business, but so many people fail to make it a huge business for them... Brand Building is the key!<br> <br> Begin to Win at Facebook! Get E-Books, Join the Facebook Disrupter School or to Sign up for the “How to Build a Winning Facebook Ads Account in 2021” course @ http://FacebookDisrupter.com<br> <br> Dropshipping is a form of retail business wherein the seller accepts customer orders but does not keep goods sold in stock. &nbsp;&nbsp;Many use Facebook ads to effectively run their own affiliate store for retail goods. This business model has been proven to wildly successful for many many folks for many years. Sadly nearly all those who partake in this business model fail to create a long tail capitalization of this strategy. &nbsp;The biggest mistake most people make is chasing down winning product after winning product. Having to build new sites, new pages, new accounts for each and fighting to get good CPAs while struggling to keep their ad account live. This is the usual lifecycle of the VAST MAJORITY of advertisers that use this business model. &nbsp;Here is the biggest flaw in the plan... they don't build brands, they chase down products. &nbsp;A product isn't a brand... If you have to start over each time, then each effort is not incremental, or complimentary. They are all independent. &nbsp;Building a brand is a different process. &nbsp;Building a brand is about Vertical Integration. Find complementary products that fit your winners. Let your existing customer base find additional products and services to buy. &nbsp;&nbsp;Test new products by adding post-transactional upsells, and showing existing buyers email with potential new products. &nbsp;&nbsp;What do buyers want? &nbsp;Where do we get extra money for "free"? If something does really well... let's make it a 2nd product for this same brand... do this 3 or 4 times, and boom... you have a brand, and you can buy to LTV, and scale a business even while losing money on Facebook. &nbsp;I've scaled tons of brands at a less than 1x ROAS... and CRUSHED... ROAS is a weak flex, of people who don't understand macro business economics. &nbsp;Let's win together, instead of be driven by low integrity data point</p> Charley TichenorCPC & CTR on Facebook Ads Strategy: Garbage Metrics for Garbage ThinkingCPC & CTR on Facebook Ads Strategy: Garbage Metrics for Garbage ThinkingCPC, CPM, CTR and more... what metrics don't help at all when making money on Facebook is the goal!

 Begin to Win at Facebook! Get E-Books, Join the Facebook Disrupter School Sign up for the “How to Build a Winning Facebook Ads Account in 2021” course @ http://FacebookDisrupter.com

Some of the most commonly talked about metrics that people use are cost per click and click-through rate. These are very important when you’re dealing with demand and inventory-based platforms like Google and Amazon and programmatic display.    However, when it comes to Facebook, these metrics are actually more or less irrelevant.   Let me tell you why Facebook will utilize what is called an optimized CPM algorithm. This means that Facebook tries to accomplish its business objectives of keeping somebody on the platform for as long as possible.    This means that Facebook is optimizing towards time on site, which is the exact opposite of what Google and Amazon etc. prioritize.  So why our cost per click and click-through rate irrelevant? This is because of three big reasons   Reason one: because Facebook is optimizing for the quality of the user experience, each user is of wildly different value to us as advertisers. This means that the unit value of a click can vary wildly.   Reason two: because Facebook controls the user flow across multiple platforms we don’t need to prioritize optimizing the lowest cost traffic or the ad that is most likely to get a click.    But what we need to do is optimize for the ads that drive the highest-quality users, and cater to the user flow as a priority.   Reason three: on Facebook, we cannot optimize with Conversion Campaigns to the cost of a click. We also cannot optimize the rate of a click. Very often on Facebook lower cost clicks or ads with a higher click-through rate very often in Jack’s too much lower quality users.   If we try to optimize towards the cheapest traffic, much like in lead gen, the lowest cost is rarely if ever the highest quality.   So be warned when you hear somebody talking about but I like to call garbage metrics for garbage thinking.    If somebody’s coming to you trying to talk about the value of an actionable metric that does not lead to a quality user, understand that that person does not understand what they are talking about and/or does not have your best interest in mind

]]>CPC, CPM, CTR and more... what metrics don't help at all when making money on Facebook is the goal!

 Begin to Win at Facebook! Get E-Books, Join the Facebook Disrupter School Sign up for the “How to Build a Winning Facebook Ads Account in 2021” course @ http://FacebookDisrupter.com

Some of the most commonly talked about metrics that people use are cost per click and click-through rate. These are very important when you’re dealing with demand and inventory-based platforms like Google and Amazon and programmatic display.    However, when it comes to Facebook, these metrics are actually more or less irrelevant.   Let me tell you why Facebook will utilize what is called an optimized CPM algorithm. This means that Facebook tries to accomplish its business objectives of keeping somebody on the platform for as long as possible.    This means that Facebook is optimizing towards time on site, which is the exact opposite of what Google and Amazon etc. prioritize.  So why our cost per click and click-through rate irrelevant? This is because of three big reasons   Reason one: because Facebook is optimizing for the quality of the user experience, each user is of wildly different value to us as advertisers. This means that the unit value of a click can vary wildly.   Reason two: because Facebook controls the user flow across multiple platforms we don’t need to prioritize optimizing the lowest cost traffic or the ad that is most likely to get a click.    But what we need to do is optimize for the ads that drive the highest-quality users, and cater to the user flow as a priority.   Reason three: on Facebook, we cannot optimize with Conversion Campaigns to the cost of a click. We also cannot optimize the rate of a click. Very often on Facebook lower cost clicks or ads with a higher click-through rate very often in Jack’s too much lower quality users.   If we try to optimize towards the cheapest traffic, much like in lead gen, the lowest cost is rarely if ever the highest quality.   So be warned when you hear somebody talking about but I like to call garbage metrics for garbage thinking.    If somebody’s coming to you trying to talk about the value of an actionable metric that does not lead to a quality user, understand that that person does not understand what they are talking about and/or does not have your best interest in mind

]]>6a078149-43e4-455f-b0fd-3c9e82e74254Thu, 16 Sep 2021 17:00:00 -040010:22falsefull<p>CPC, CPM, CTR and more... what metrics don't help at all when making money on Facebook is the goal!<br> <br> &nbsp;Begin to Win at Facebook! Get E-Books, Join the Facebook Disrupter School Sign up for the “How to Build a Winning Facebook Ads Account in 2021” course @ http://FacebookDisrupter.com <br> <br> Some of the most commonly talked about metrics that people use are cost per click and click-through rate. These are very important when you’re dealing with demand and inventory-based platforms like Google and Amazon and programmatic display. &nbsp;&nbsp;&nbsp;However, when it comes to Facebook, these metrics are actually more or less irrelevant. &nbsp;&nbsp;Let me tell you why Facebook will utilize what is called an optimized CPM algorithm. This means that Facebook tries to accomplish its business objectives of keeping somebody on the platform for as long as possible. &nbsp;&nbsp;&nbsp;This means that Facebook is optimizing towards time on site, which is the exact opposite of what Google and Amazon etc. prioritize. &nbsp;So why our cost per click and click-through rate irrelevant? This is because of three big reasons &nbsp;&nbsp;Reason one: because Facebook is optimizing for the quality of the user experience, each user is of wildly different value to us as advertisers. This means that the unit value of a click can vary wildly. &nbsp;&nbsp;Reason two: because Facebook controls the user flow across multiple platforms we don’t need to prioritize optimizing the lowest cost traffic or the ad that is most likely to get a click. &nbsp;&nbsp;&nbsp;But what we need to do is optimize for the ads that drive the highest-quality users, and cater to the user flow as a priority. &nbsp;&nbsp;Reason three: on Facebook, we cannot optimize with Conversion Campaigns to the cost of a click. We also cannot optimize the rate of a click. Very often on Facebook lower cost clicks or ads with a higher click-through rate very often in Jack’s too much lower quality users. &nbsp;&nbsp;If we try to optimize towards the cheapest traffic, much like in lead gen, the lowest cost is rarely if ever the highest quality. &nbsp;&nbsp;So be warned when you hear somebody talking about but I like to call garbage metrics for garbage thinking. &nbsp;&nbsp;&nbsp;If somebody’s coming to you trying to talk about the value of an actionable metric that does not lead to a quality user, understand that that person does not understand what they are talking about and/or does not have your best interest in mind</p> Charley Tichenor$100,000 Giveaway: ChatBots, Facebook Lives and Millions in Revenue$100,000 Giveaway: ChatBots, Facebook Lives and Millions in RevenueThis is the step-by-step process of how I used a $100,000 giveaway promise, to incentivize thousands of people to increase their average order value while reducing my average cost per acquisition, increasing my estimated action rate, increasing the LTV of all my customers, lowering my overall Acquisition Spend, and ultimately drove up Revenue channels outside of Facebook to grow in a way that allowed me to more than triple my daily spend because Facebook was no longer the only source of my growth in business.  This is also a proven methodology of using Facebook lives and chatbot and Facebook ads and CRM lists, to ultimately bring a brand from 8 million to over 20 million, in a fashion that I repeated several times since.  This is a super easy strategy to implement, and I layout each individual detail in the video.  In short though: Step one: Facebook live getting people excited about the product and telling them to comment below to enter the giveaway Step two: Facebook Chatbot asking them where they would like their gift cards send Step three: gift card is applicable on order values 20% greater than the average cost of any item in the store and the item being promoted Step four: Facebook ads to promote said live

 Begin to Win at Facebook! Get E-Books, Join the Mastermind Slack Program or to Sign up for the “How to Build a Winning Facebook Ads Account in 2021” course @ http://FacebookDisrupter.com

]]>This is the step-by-step process of how I used a $100,000 giveaway promise, to incentivize thousands of people to increase their average order value while reducing my average cost per acquisition, increasing my estimated action rate, increasing the LTV of all my customers, lowering my overall Acquisition Spend, and ultimately drove up Revenue channels outside of Facebook to grow in a way that allowed me to more than triple my daily spend because Facebook was no longer the only source of my growth in business.  This is also a proven methodology of using Facebook lives and chatbot and Facebook ads and CRM lists, to ultimately bring a brand from 8 million to over 20 million, in a fashion that I repeated several times since.  This is a super easy strategy to implement, and I layout each individual detail in the video.  In short though: Step one: Facebook live getting people excited about the product and telling them to comment below to enter the giveaway Step two: Facebook Chatbot asking them where they would like their gift cards send Step three: gift card is applicable on order values 20% greater than the average cost of any item in the store and the item being promoted Step four: Facebook ads to promote said live

 Begin to Win at Facebook! Get E-Books, Join the Mastermind Slack Program or to Sign up for the “How to Build a Winning Facebook Ads Account in 2021” course @ http://FacebookDisrupter.com

]]>2937241c-419c-46a5-b185-20914be8e862Thu, 16 Sep 2021 17:00:00 -040009:06falsefull<p>This is the step-by-step process of how I used a $100,000 giveaway promise, to incentivize thousands of people to increase their average order value while reducing my average cost per acquisition, increasing my estimated action rate, increasing the LTV of all my customers, lowering my overall Acquisition Spend, and ultimately drove up Revenue channels outside of Facebook to grow in a way that allowed me to more than triple my daily spend because Facebook was no longer the only source of my growth in business. &nbsp;This is also a proven methodology of using Facebook lives and chatbot and Facebook ads and CRM lists, to ultimately bring a brand from 8 million to over 20 million, in a fashion that I repeated several times since. &nbsp;This is a super easy strategy to implement, and I layout each individual detail in the video. &nbsp;In short though: Step one: Facebook live getting people excited about the product and telling them to comment below to enter the giveaway Step two: Facebook Chatbot asking them where they would like their gift cards send Step three: gift card is applicable on order values 20% greater than the average cost of any item in the store and the item being promoted Step four: Facebook ads to promote said live<br> <br> &nbsp;Begin to Win at Facebook! Get E-Books, Join the Mastermind Slack Program or to Sign up for the “How to Build a Winning Facebook Ads Account in 2021” course @ http://FacebookDisrupter.com</p> Charley TichenorEssential Auditing Factors for Scaling Facebook AdsEssential Auditing Factors for Scaling Facebook AdsAn integral component of scaling your Facebook ads is having the ability to determine performance gaps and growth opportunities. And this of course is possible only through conducting comprehensive documentation or Facebook advertising account audits.  When it comes to documentation, a lot of businesses seem to make the mistake of paying more attention to their return on ad spend (ROAS), instead of focusing on more important matters such as…  Optimization logs Active ads logs Monitoring your automated ads rules  Keeping track of your testing roadmap  By understanding these metrics and establishing a documentation system that helps you oversee them, you get to formulate your projected advertising outcomes and, most importantly, relieve yourself of unnecessary stress.  After all, Facebook is a machine-learning platform. This means that making advertising decisions based on small sets of data will ultimately hinder your scaling progress.  In this video, I’ll be diving deeper into the essential Facebook advertising documentation elements you should be implementing in your business in order to put yourself in a better position to scale!

]]>An integral component of scaling your Facebook ads is having the ability to determine performance gaps and growth opportunities. And this of course is possible only through conducting comprehensive documentation or Facebook advertising account audits.  When it comes to documentation, a lot of businesses seem to make the mistake of paying more attention to their return on ad spend (ROAS), instead of focusing on more important matters such as…  Optimization logs Active ads logs Monitoring your automated ads rules  Keeping track of your testing roadmap  By understanding these metrics and establishing a documentation system that helps you oversee them, you get to formulate your projected advertising outcomes and, most importantly, relieve yourself of unnecessary stress.  After all, Facebook is a machine-learning platform. This means that making advertising decisions based on small sets of data will ultimately hinder your scaling progress.  In this video, I’ll be diving deeper into the essential Facebook advertising documentation elements you should be implementing in your business in order to put yourself in a better position to scale!

]]>ac5f7d39-824c-4fd3-a298-af3fa89f9f2eThu, 16 Sep 2021 17:00:00 -040012:21falsefull<p>An integral component of scaling your Facebook ads is having the ability to determine performance gaps and growth opportunities. And this of course is possible only through conducting comprehensive documentation or Facebook advertising account audits. &nbsp;When it comes to documentation, a lot of businesses seem to make the mistake of paying more attention to their return on ad spend (ROAS), instead of focusing on more important matters such as… &nbsp;Optimization logs Active ads logs Monitoring your automated ads rules &nbsp;Keeping track of your testing roadmap &nbsp;By understanding these metrics and establishing a documentation system that helps you oversee them, you get to formulate your projected advertising outcomes and, most importantly, relieve yourself of unnecessary stress. &nbsp;After all, Facebook is a machine-learning platform. This means that making advertising decisions based on small sets of data will ultimately hinder your scaling progress. &nbsp;In this video, I’ll be diving deeper into the essential Facebook advertising documentation elements you should be implementing in your business in order to put yourself in a better position to scale!</p> Charley TichenorHow to use Dynamic Creative to solve business problemsHow to use Dynamic Creative to solve business problemsDynamic Creative is one of the most powerful tool that you can use in the side of Facebook ads

Begin to Win at Facebook! Get E-Books, Join the Facebook Disrupter School or to Sign up for the “How to Build a Winning Facebook Ads Account in 2021” course @ http://FacebookDisrupter.com

Almost everybody I know that tries to use it and struggles, is using it in a completely incorrect way.  Dynamic creative is often used to test ads however it’s not just a testing ground. If your test out performs what’s working, then it’s no longer forms the function of a low budget investment in future success. Dynamic Creative is utilized appropriately when good performance is championed.  One of the biggest benefits of dynamic creative is it allows Facebook to consolidate many different sales pitch options into what is best going to keep somebody’s attention on the platform, and hopefully in a way that meets business objectives for the advertiser. Facebook will always prioritize action rate and the user experience over all else.  Facebook has a singular goal, of keeping people on the platform, and they’re very very smart at understanding what people want to see, what they want to engage with, and what they’re likely to find value from. Facebook can utilize the meta-data on your website as well as the words that you’re using, the customer flow of those that have seen you and those that have seen and engaged with your competitors, as well as understanding the elements of your creative. Facebook can scan images and knows what items are in the picture, Facebook can scan videos and knows what you’re saying, what is this being pictured, what you’re talking about etc. etc.  So dynamic creative, much like going broad… Prioritizes the customer journey and data to deliver business objectives. For much the same reason that interest groups and look-alikes tend to be more of a liability for fully mature campaigns and advertisers, not using dynamic creative as the core of how you’re trying to improve your estimated action rate can ultimately deliver liabilities and limitations to overall stability and scale.  The purpose of a dynamic creative is not to tell you what the best ad looks like, so you can then put that into some other campaign, so that you can then spend as much as possible against the thing that’s winning, so that you can effectively break what’s working while keeping the waste, and suffering that cyclical issue of not having stability and having a severe lack of confidence.  So for using dynamic creative, we want to prioritize solving business objectives, as well as investing where we’re seeing our best performance. By removing bad choices, just like every other optimization in every other effort when we are on an OptimizedCPM environment to prioritize customer experience.  A number one objective here shouldn’t be to try to “find a winner”, our objective here is to get the best performance we can. If you prioritize performance, instead of insight, you’re always going to be one step ahead of the folks who would rather be smart than successful.

]]>Dynamic Creative is one of the most powerful tool that you can use in the side of Facebook ads

Begin to Win at Facebook! Get E-Books, Join the Facebook Disrupter School or to Sign up for the “How to Build a Winning Facebook Ads Account in 2021” course @ http://FacebookDisrupter.com

Almost everybody I know that tries to use it and struggles, is using it in a completely incorrect way.  Dynamic creative is often used to test ads however it’s not just a testing ground. If your test out performs what’s working, then it’s no longer forms the function of a low budget investment in future success. Dynamic Creative is utilized appropriately when good performance is championed.  One of the biggest benefits of dynamic creative is it allows Facebook to consolidate many different sales pitch options into what is best going to keep somebody’s attention on the platform, and hopefully in a way that meets business objectives for the advertiser. Facebook will always prioritize action rate and the user experience over all else.  Facebook has a singular goal, of keeping people on the platform, and they’re very very smart at understanding what people want to see, what they want to engage with, and what they’re likely to find value from. Facebook can utilize the meta-data on your website as well as the words that you’re using, the customer flow of those that have seen you and those that have seen and engaged with your competitors, as well as understanding the elements of your creative. Facebook can scan images and knows what items are in the picture, Facebook can scan videos and knows what you’re saying, what is this being pictured, what you’re talking about etc. etc.  So dynamic creative, much like going broad… Prioritizes the customer journey and data to deliver business objectives. For much the same reason that interest groups and look-alikes tend to be more of a liability for fully mature campaigns and advertisers, not using dynamic creative as the core of how you’re trying to improve your estimated action rate can ultimately deliver liabilities and limitations to overall stability and scale.  The purpose of a dynamic creative is not to tell you what the best ad looks like, so you can then put that into some other campaign, so that you can then spend as much as possible against the thing that’s winning, so that you can effectively break what’s working while keeping the waste, and suffering that cyclical issue of not having stability and having a severe lack of confidence.  So for using dynamic creative, we want to prioritize solving business objectives, as well as investing where we’re seeing our best performance. By removing bad choices, just like every other optimization in every other effort when we are on an OptimizedCPM environment to prioritize customer experience.  A number one objective here shouldn’t be to try to “find a winner”, our objective here is to get the best performance we can. If you prioritize performance, instead of insight, you’re always going to be one step ahead of the folks who would rather be smart than successful.

]]>df4f0bbf-4b16-40ea-b3c0-fa0068354630Thu, 16 Sep 2021 01:00:00 -040010:56falsefull<p>Dynamic Creative is one of the most powerful tool that you can use in the side of Facebook ads <br> <br> Begin to Win at Facebook! Get E-Books, Join the Facebook Disrupter School or to Sign up for the “How to Build a Winning Facebook Ads Account in 2021” course @ http://FacebookDisrupter.com <br> <br> Almost everybody I know that tries to use it and struggles, is using it in a completely incorrect way. &nbsp;Dynamic creative is often used to test ads however it’s not just a testing ground. If your test out performs what’s working, then it’s no longer forms the function of a low budget investment in future success. Dynamic Creative is utilized appropriately when good performance is championed. &nbsp;One of the biggest benefits of dynamic creative is it allows Facebook to consolidate many different sales pitch options into what is best going to keep somebody’s attention on the platform, and hopefully in a way that meets business objectives for the advertiser. Facebook will always prioritize action rate and the user experience over all else. &nbsp;Facebook has a singular goal, of keeping people on the platform, and they’re very very smart at understanding what people want to see, what they want to engage with, and what they’re likely to find value from. Facebook can utilize the meta-data on your website as well as the words that you’re using, the customer flow of those that have seen you and those that have seen and engaged with your competitors, as well as understanding the elements of your creative. Facebook can scan images and knows what items are in the picture, Facebook can scan videos and knows what you’re saying, what is this being pictured, what you’re talking about etc. etc. &nbsp;So dynamic creative, much like going broad… Prioritizes the customer journey and data to deliver business objectives. For much the same reason that interest groups and look-alikes tend to be more of a liability for fully mature campaigns and advertisers, not using dynamic creative as the core of how you’re trying to improve your estimated action rate can ultimately deliver liabilities and limitations to overall stability and scale. &nbsp;The purpose of a dynamic creative is not to tell you what the best ad looks like, so you can then put that into some other campaign, so that you can then spend as much as possible against the thing that’s winning, so that you can effectively break what’s working while keeping the waste, and suffering that cyclical issue of not having stability and having a severe lack of confidence. &nbsp;So for using dynamic creative, we want to prioritize solving business objectives, as well as investing where we’re seeing our best performance. By removing bad choices, just like every other optimization in every other effort when we are on an OptimizedCPM environment to prioritize customer experience. &nbsp;A number one objective here shouldn’t be to try to “find a winner”, our objective here is to get the best performance we can. If you prioritize performance, instead of insight, you’re always going to be one step ahead of the folks who would rather be smart than successful.</p> Charley TichenorStorytime: How a Sex Tape & Getting Fired, set me up to be a top 100 Facebook Advertiser in AmericaStorytime: How a Sex Tape & Getting Fired, set me up to be a top 100 Facebook Advertiser in AmericaSex Tapes, Reality TV, Getting Fired and having my agency stolen from me... and becoming a top 100 Facebook Advertiser

Begin to Win at Facebook! Get E-Books, Join the Facebook Disrupter School or to Sign up for the “How to Build a Winning Facebook Ads Account in 2021” course @ http://FacebookDisrupter.com

Let me tell you the story about how a professional wrestler sex tape as well as getting fired and also winning a reality game show, while having your business stolen from you, and ultimately being a terrible hire, set me up to be one of the best Facebook advertisers in the world  So back in 2012 I was a SiriusXM radio personality, but the guy that owned my radio station filmed his wife having sex with an old professional wrestler. This sex tape got out and ultimately was published. The lawsuit that entailed for me was hundreds of millions of dollars and ended up ruining the company that published the tape. Part of the lawsuit though also ruined the radio station I was at and I was forced out.  A couple of months later I was in Los Angeles, 2500 miles away, and I was working for what could add best be described as an illegitimate ad agency. After Automating all my work, I was ultimately let go because the company that is higher than our agency figured out what they were doing.  From there I started my own agency and was featured on AMCs show “The Pitch”. I actually won that episode and got the business of 1-800-flowers in social gifting. But you may have seen in another story time.  However my business partner who is also an attorney that also has funding the company and did all the paperwork set up in a way that he basically just fired me a soon as he hit the jackpot.  From there I started my own agency again, Doing organic social for people like I have been all along but my biggest client fired me because he got more form 100 bucks in Facebook ads than his $2000 a month could ever do from me.  So the next day I put my credit card into Facebook and started promoting my band. Within three months I was doing paid media for Danny Trejo and Jay and Silent Bob, within six months I was running Jamba Juice and cruise lines, and within nine months I got a job spending over $1 million a day being a supervisor at Omnicom.  From there I did a ton of case studies and spent many many millions of dollars over the next few years, joined the Facebook Disrupter group, and ultimately worked with Facebook to define best practices for the better part of a decade now.

]]>Sex Tapes, Reality TV, Getting Fired and having my agency stolen from me... and becoming a top 100 Facebook Advertiser

Begin to Win at Facebook! Get E-Books, Join the Facebook Disrupter School or to Sign up for the “How to Build a Winning Facebook Ads Account in 2021” course @ http://FacebookDisrupter.com

Let me tell you the story about how a professional wrestler sex tape as well as getting fired and also winning a reality game show, while having your business stolen from you, and ultimately being a terrible hire, set me up to be one of the best Facebook advertisers in the world  So back in 2012 I was a SiriusXM radio personality, but the guy that owned my radio station filmed his wife having sex with an old professional wrestler. This sex tape got out and ultimately was published. The lawsuit that entailed for me was hundreds of millions of dollars and ended up ruining the company that published the tape. Part of the lawsuit though also ruined the radio station I was at and I was forced out.  A couple of months later I was in Los Angeles, 2500 miles away, and I was working for what could add best be described as an illegitimate ad agency. After Automating all my work, I was ultimately let go because the company that is higher than our agency figured out what they were doing.  From there I started my own agency and was featured on AMCs show “The Pitch”. I actually won that episode and got the business of 1-800-flowers in social gifting. But you may have seen in another story time.  However my business partner who is also an attorney that also has funding the company and did all the paperwork set up in a way that he basically just fired me a soon as he hit the jackpot.  From there I started my own agency again, Doing organic social for people like I have been all along but my biggest client fired me because he got more form 100 bucks in Facebook ads than his $2000 a month could ever do from me.  So the next day I put my credit card into Facebook and started promoting my band. Within three months I was doing paid media for Danny Trejo and Jay and Silent Bob, within six months I was running Jamba Juice and cruise lines, and within nine months I got a job spending over $1 million a day being a supervisor at Omnicom.  From there I did a ton of case studies and spent many many millions of dollars over the next few years, joined the Facebook Disrupter group, and ultimately worked with Facebook to define best practices for the better part of a decade now.

]]>2972f6b9-dce0-41e4-b40d-13557fc05fb9Wed, 15 Sep 2021 17:00:00 -040012:38falsefull<p>Sex Tapes, Reality TV, Getting Fired and having my agency stolen from me... and becoming a top 100 Facebook Advertiser<br> <br> Begin to Win at Facebook! Get E-Books, Join the Facebook Disrupter School or to Sign up for the “How to Build a Winning Facebook Ads Account in 2021” course @ http://FacebookDisrupter.com<br> <br> Let me tell you the story about how a professional wrestler sex tape as well as getting fired and also winning a reality game show, while having your business stolen from you, and ultimately being a terrible hire, set me up to be one of the best Facebook advertisers in the world &nbsp;So back in 2012 I was a SiriusXM radio personality, but the guy that owned my radio station filmed his wife having sex with an old professional wrestler. This sex tape got out and ultimately was published. The lawsuit that entailed for me was hundreds of millions of dollars and ended up ruining the company that published the tape. Part of the lawsuit though also ruined the radio station I was at and I was forced out. &nbsp;A couple of months later I was in Los Angeles, 2500 miles away, and I was working for what could add best be described as an illegitimate ad agency. After Automating all my work, I was ultimately let go because the company that is higher than our agency figured out what they were doing. &nbsp;From there I started my own agency and was featured on AMCs show “The Pitch”. I actually won that episode and got the business of 1-800-flowers in social gifting. But you may have seen in another story time. &nbsp;However my business partner who is also an attorney that also has funding the company and did all the paperwork set up in a way that he basically just fired me a soon as he hit the jackpot. &nbsp;From there I started my own agency again, Doing organic social for people like I have been all along but my biggest client fired me because he got more form 100 bucks in Facebook ads than his $2000 a month could ever do from me. &nbsp;So the next day I put my credit card into Facebook and started promoting my band. Within three months I was doing paid media for Danny Trejo and Jay and Silent Bob, within six months I was running Jamba Juice and cruise lines, and within nine months I got a job spending over $1 million a day being a supervisor at Omnicom. &nbsp;From there I did a ton of case studies and spent many many millions of dollars over the next few years, joined the Facebook Disrupter group, and ultimately worked with Facebook to define best practices for the better part of a decade now.</p> Charley TichenorAttribution: Digital Marketing's Biggest "White Lie"Attribution: Digital Marketing's Biggest "White Lie"I’ll be talking about what attribution is and its role in your digital marketing efforts.

Begin to Win at Facebook! Get E-Books, Join the Facebook Disrupter School Sign up for the “How to Build a Winning Facebook Ads Account in 2021” course @ http://FacebookDisrupter.com

In digital marketing, allocating your resources throughout your business channels can only get you so far. Eventually, you will realize that earning your ideal Return of Investment (ROI) is much more complicated than it seemed.  If you think that utilizing cross-channel marketing alone is enough to increase your conversion rate, THINK AGAIN.  Before coming up with bold digital marketing or advertising strategies, you have to consider your market’s limitless mobility in interacting with your brand and your business channels’ thirst for credit!  “What is credit?” “What does it have to do with my journey towards making a profit?”  I will also be going over two kinds of marketing attribution models and discuss which one you should be using.    📈 I Help Businesses Make Facebook Advertising Simple with Honest Trustworthy Results 💯 Alignment, Transparency & Focus for Success   👨‍🏫I’m not an Agency, I teach people how to make Facebook, and all Paid Media successful and easy   🤨 Have you been lied to, or fed excuses by Agencies, Gurus, or Experts as performance slips? 🔥 Has your business struggled to get past $5k+ daily on Paid Media, while eating hours a day? 🤨 Is your agency struggling to maximize value in the ever-changing world of Facebook?   🥳That’s my specialty!   👍 I’ve helped $5M-$10M brands grow to $20M-$30M 💪 I’ve helped entrepreneurs go from struggling with ads to struggling with fulfillment and growth 🤘I’ve helped agencies scale their clients by 2-3x within months   I’ve been working with Facebook internal teams to define best practices and my case studies have been taught to Reps and sold by gurus for years   🤩 I help businesses that are frustrated with Facebook Ads, and Agencies, to see success. This helps them allocate resources to taking advantage of opportunities & scale their success. Typically, students and clients can see stability and better results with less daily work within 8-12 weeks!  I’m a Facebook Top 100 Advertising Expert in the USA 💴  9figures USD in Revenue Generated  Clients: DTC, CPG, SAAS & Subscription Brands   ✅Published in Facebook Success Stories & Case Studies, DTC Newsletter & Utopia   🎙My Podcasts: The Facebook Disrupter The Porch Online

]]>I’ll be talking about what attribution is and its role in your digital marketing efforts.

Begin to Win at Facebook! Get E-Books, Join the Facebook Disrupter School Sign up for the “How to Build a Winning Facebook Ads Account in 2021” course @ http://FacebookDisrupter.com

In digital marketing, allocating your resources throughout your business channels can only get you so far. Eventually, you will realize that earning your ideal Return of Investment (ROI) is much more complicated than it seemed.  If you think that utilizing cross-channel marketing alone is enough to increase your conversion rate, THINK AGAIN.  Before coming up with bold digital marketing or advertising strategies, you have to consider your market’s limitless mobility in interacting with your brand and your business channels’ thirst for credit!  “What is credit?” “What does it have to do with my journey towards making a profit?”  I will also be going over two kinds of marketing attribution models and discuss which one you should be using.    📈 I Help Businesses Make Facebook Advertising Simple with Honest Trustworthy Results 💯 Alignment, Transparency & Focus for Success   👨‍🏫I’m not an Agency, I teach people how to make Facebook, and all Paid Media successful and easy   🤨 Have you been lied to, or fed excuses by Agencies, Gurus, or Experts as performance slips? 🔥 Has your business struggled to get past $5k+ daily on Paid Media, while eating hours a day? 🤨 Is your agency struggling to maximize value in the ever-changing world of Facebook?   🥳That’s my specialty!   👍 I’ve helped $5M-$10M brands grow to $20M-$30M 💪 I’ve helped entrepreneurs go from struggling with ads to struggling with fulfillment and growth 🤘I’ve helped agencies scale their clients by 2-3x within months   I’ve been working with Facebook internal teams to define best practices and my case studies have been taught to Reps and sold by gurus for years   🤩 I help businesses that are frustrated with Facebook Ads, and Agencies, to see success. This helps them allocate resources to taking advantage of opportunities & scale their success. Typically, students and clients can see stability and better results with less daily work within 8-12 weeks!  I’m a Facebook Top 100 Advertising Expert in the USA 💴  9figures USD in Revenue Generated  Clients: DTC, CPG, SAAS & Subscription Brands   ✅Published in Facebook Success Stories & Case Studies, DTC Newsletter & Utopia   🎙My Podcasts: The Facebook Disrupter The Porch Online

]]>4497dbd8-0035-4bd4-83a4-075390542d4cWed, 15 Sep 2021 01:00:00 -040012:46falsefull<p>I’ll be talking about what attribution is and its role in your digital marketing efforts.<br> <br> Begin to Win at Facebook! Get E-Books, Join the Facebook Disrupter School Sign up for the “How to Build a Winning Facebook Ads Account in 2021” course @ http://FacebookDisrupter.com<br> <br> In digital marketing, allocating your resources throughout your business channels can only get you so far. Eventually, you will realize that earning your ideal Return of Investment (ROI) is much more complicated than it seemed. &nbsp;If you think that utilizing cross-channel marketing alone is enough to increase your conversion rate, THINK AGAIN. &nbsp;Before coming up with bold digital marketing or advertising strategies, you have to consider your market’s limitless mobility in interacting with your brand and your business channels’ thirst for credit! &nbsp;“What is credit?” “What does it have to do with my journey towards making a profit?” &nbsp;I will also be going over two kinds of marketing attribution models and discuss which one you should be using. &nbsp;&nbsp;&nbsp;📈 I Help Businesses Make Facebook Advertising Simple with Honest Trustworthy Results 💯 Alignment, Transparency &amp; Focus for Success &nbsp;&nbsp;👨‍🏫I’m not an Agency, I teach people how to make Facebook, and all Paid Media successful and easy &nbsp;&nbsp;🤨 Have you been lied to, or fed excuses by Agencies, Gurus, or Experts as performance slips? 🔥 Has your business struggled to get past $5k+ daily on Paid Media, while eating hours a day? 🤨 Is your agency struggling to maximize value in the ever-changing world of Facebook? &nbsp;&nbsp;🥳That’s my specialty! &nbsp;&nbsp;👍 I’ve helped $5M-$10M brands grow to $20M-$30M 💪 I’ve helped entrepreneurs go from struggling with ads to struggling with fulfillment and growth 🤘I’ve helped agencies scale their clients by 2-3x within months &nbsp;&nbsp;I’ve been working with Facebook internal teams to define best practices and my case studies have been taught to Reps and sold by gurus for years &nbsp;&nbsp;🤩 I help businesses that are frustrated with Facebook Ads, and Agencies, to see success. This helps them allocate resources to taking advantage of opportunities &amp; scale their success. Typically, students and clients can see stability and better results with less daily work within 8-12 weeks! &nbsp;I’m a Facebook Top 100 Advertising Expert in the USA 💴 &nbsp;9figures USD in Revenue Generated &nbsp;Clients: DTC, CPG, SAAS &amp; Subscription Brands &nbsp;&nbsp;✅Published in Facebook Success Stories &amp; Case Studies, DTC Newsletter &amp; Utopia &nbsp;&nbsp;🎙My Podcasts: The Facebook Disrupter The Porch Online</p> Charley TichenorHow I helped change the World introducing Lead Gen on FacebookHow I helped change the World introducing Lead Gen on FacebookOne of the most common questions I get asked is how do I go from 100 bucks a day to $1000 a day.  

Begin to Win at Facebook! Get E-Books, Join the Facebook Disrupter School or to Sign up for the “How to Build a Winning Facebook Ads Account in 2021” course @ http://FacebookDisrupter.com


This is a very difficult change to make for many people. What works to get you at $100 a day is not the same that works when you‘re at $1K & not what works in you’re at $5k & not what works when you’re at $10k.  There are many different systems and processes and strategies in order to get each one of these steps accomplished. The real trick is setting up to grow from $100 to $1000 in a way that let you easily pivot to growing from $1k to $2k, and then $2k to $5k, and then $5k to $10k, and then $10k to $30k days.  Often times people over complicate their objectives, and really get in their own way by trying to do too many things. All you really need, and it’s extremely overly simplified version of it, is to maximize your current investment to provide as much opportunity and headroom for growth.  Now that sounds really simple, but the actual execution of it takes a few fine points.  This requires an understanding of what your most profitable and stable investments can be, how to then maximize the value of them, How to develop runway for growth, and ultimately how to develop a system that will allow you to see exponential growth that gets easier and easier over time.  So, one of the simplest ways, and most common, to get this done is as such… 1: Define your KPI  2: Simplify and remove all barriers 3: Test to provide incremental opportunities  4: push ROI for volume of risk allowable 5: scale  So there are more than a few ways of getting this done, But they all focus around simple key points.  Do not try to get more done with your dollar than possible Set yourself up to eliminate liabilities and focus your efforts on what is absolutely most important Test consistently to improve upon your best effort Define your success as a moving target, to get better and better than what your goal is Use the additional resources that you acquired from this process, to push volume of results!  The way that you implement this across many different businesses and add accounts, can always look a little bit different. The trick is what actually works is always the same thinking.

]]>One of the most common questions I get asked is how do I go from 100 bucks a day to $1000 a day.  

Begin to Win at Facebook! Get E-Books, Join the Facebook Disrupter School or to Sign up for the “How to Build a Winning Facebook Ads Account in 2021” course @ http://FacebookDisrupter.com


This is a very difficult change to make for many people. What works to get you at $100 a day is not the same that works when you‘re at $1K & not what works in you’re at $5k & not what works when you’re at $10k.  There are many different systems and processes and strategies in order to get each one of these steps accomplished. The real trick is setting up to grow from $100 to $1000 in a way that let you easily pivot to growing from $1k to $2k, and then $2k to $5k, and then $5k to $10k, and then $10k to $30k days.  Often times people over complicate their objectives, and really get in their own way by trying to do too many things. All you really need, and it’s extremely overly simplified version of it, is to maximize your current investment to provide as much opportunity and headroom for growth.  Now that sounds really simple, but the actual execution of it takes a few fine points.  This requires an understanding of what your most profitable and stable investments can be, how to then maximize the value of them, How to develop runway for growth, and ultimately how to develop a system that will allow you to see exponential growth that gets easier and easier over time.  So, one of the simplest ways, and most common, to get this done is as such… 1: Define your KPI  2: Simplify and remove all barriers 3: Test to provide incremental opportunities  4: push ROI for volume of risk allowable 5: scale  So there are more than a few ways of getting this done, But they all focus around simple key points.  Do not try to get more done with your dollar than possible Set yourself up to eliminate liabilities and focus your efforts on what is absolutely most important Test consistently to improve upon your best effort Define your success as a moving target, to get better and better than what your goal is Use the additional resources that you acquired from this process, to push volume of results!  The way that you implement this across many different businesses and add accounts, can always look a little bit different. The trick is what actually works is always the same thinking.

]]>4e4ea149-5b6e-422b-9b72-7762df2d5c5eTue, 14 Sep 2021 17:00:00 -040011:48falsefull<p>One of the most common questions I get asked is how do I go from 100 bucks a day to $1000 a day. &nbsp;<br> <br> Begin to Win at Facebook! Get E-Books, Join the Facebook Disrupter School or to Sign up for the “How to Build a Winning Facebook Ads Account in 2021” course @ http://FacebookDisrupter.com <br> <br> <br> This is a very difficult change to make for many people. What works to get you at $100 a day is not the same that works when you‘re at $1K &amp; not what works in you’re at $5k &amp; not what works when you’re at $10k. &nbsp;There are many different systems and processes and strategies in order to get each one of these steps accomplished. The real trick is setting up to grow from $100 to $1000 in a way that let you easily pivot to growing from $1k to $2k, and then $2k to $5k, and then $5k to $10k, and then $10k to $30k days. &nbsp;Often times people over complicate their objectives, and really get in their own way by trying to do too many things. All you really need, and it’s extremely overly simplified version of it, is to maximize your current investment to provide as much opportunity and headroom for growth. &nbsp;Now that sounds really simple, but the actual execution of it takes a few fine points. &nbsp;This requires an understanding of what your most profitable and stable investments can be, how to then maximize the value of them, How to develop runway for growth, and ultimately how to develop a system that will allow you to see exponential growth that gets easier and easier over time. &nbsp;So, one of the simplest ways, and most common, to get this done is as such… 1: Define your KPI &nbsp;2: Simplify and remove all barriers 3: Test to provide incremental opportunities &nbsp;4: push ROI for volume of risk allowable 5: scale &nbsp;So there are more than a few ways of getting this done, But they all focus around simple key points. &nbsp;Do not try to get more done with your dollar than possible Set yourself up to eliminate liabilities and focus your efforts on what is absolutely most important Test consistently to improve upon your best effort Define your success as a moving target, to get better and better than what your goal is Use the additional resources that you acquired from this process, to push volume of results! &nbsp;The way that you implement this across many different businesses and add accounts, can always look a little bit different. The trick is what actually works is always the same thinking.</p> Charley TichenorStorytime: How I won AMC’s The Pitch and fundamentally changed Facebook’s business landscapeStorytime: How I won AMC’s The Pitch and fundamentally changed Facebook’s business landscapeDoes anyone remember the show “The Pitch”? This is how we pioneered “Social Gifting”  

Begin to Win at Facebook! Get E-Books, Join the Facebook Disrupter School Sign up for the “How to Build a Winning Facebook Ads Account in 2021” course @ http://FacebookDisrupter.com

Eight years ago, I was on a TV show to innovate a concept called “social gifting”. 1-800-Flowers wanted to do something groundbreaking, spend $100,000 without using television or print.  This today feels easy, just throw it in the Facebook ads, however at the time that wasn’t an option, and wasn’t a thing that anybody understood you could actually do for any type of business objective.  So we had to come up with an idea on how to spend $100,000 in a way that with no paid advertising, and no press, we could create Profit in a reoccurring high-volume fashion.  We ended up figuring out a way to utilize Facebook, as is still very new and innovative social networking platform, To develop a community, and a learned behavior, in a way that generated positive customer engagement and revenue at scale.  So what are you do, when Facebook ads don’t even exist yet, and you need to spend six figures in 90 days to change the world… Well, you invent a concept called “social gifting”.  And the result of this, was for about a year you could actually buy people gift cards to Starbucks or flour companies or other brands and directly have it delivered to them on the Internet, in a way that Facebook is about to introduce again.  This is how we changed the world.

]]>Does anyone remember the show “The Pitch”? This is how we pioneered “Social Gifting”  

Begin to Win at Facebook! Get E-Books, Join the Facebook Disrupter School Sign up for the “How to Build a Winning Facebook Ads Account in 2021” course @ http://FacebookDisrupter.com

Eight years ago, I was on a TV show to innovate a concept called “social gifting”. 1-800-Flowers wanted to do something groundbreaking, spend $100,000 without using television or print.  This today feels easy, just throw it in the Facebook ads, however at the time that wasn’t an option, and wasn’t a thing that anybody understood you could actually do for any type of business objective.  So we had to come up with an idea on how to spend $100,000 in a way that with no paid advertising, and no press, we could create Profit in a reoccurring high-volume fashion.  We ended up figuring out a way to utilize Facebook, as is still very new and innovative social networking platform, To develop a community, and a learned behavior, in a way that generated positive customer engagement and revenue at scale.  So what are you do, when Facebook ads don’t even exist yet, and you need to spend six figures in 90 days to change the world… Well, you invent a concept called “social gifting”.  And the result of this, was for about a year you could actually buy people gift cards to Starbucks or flour companies or other brands and directly have it delivered to them on the Internet, in a way that Facebook is about to introduce again.  This is how we changed the world.

]]>3f62e6a1-9089-4bd7-a618-29b2d81e269aTue, 14 Sep 2021 01:00:00 -040014:40falsefull<p>Does anyone remember the show “The Pitch”? This is how we pioneered “Social Gifting” &nbsp;<br> <br> Begin to Win at Facebook! Get E-Books, Join the Facebook Disrupter School Sign up for the “How to Build a Winning Facebook Ads Account in 2021” course @ http://FacebookDisrupter.com <br> <br> Eight years ago, I was on a TV show to innovate a concept called “social gifting”. 1-800-Flowers wanted to do something groundbreaking, spend $100,000 without using television or print. &nbsp;This today feels easy, just throw it in the Facebook ads, however at the time that wasn’t an option, and wasn’t a thing that anybody understood you could actually do for any type of business objective. &nbsp;So we had to come up with an idea on how to spend $100,000 in a way that with no paid advertising, and no press, we could create Profit in a reoccurring high-volume fashion. &nbsp;We ended up figuring out a way to utilize Facebook, as is still very new and innovative social networking platform, To develop a community, and a learned behavior, in a way that generated positive customer engagement and revenue at scale. &nbsp;So what are you do, when Facebook ads don’t even exist yet, and you need to spend six figures in 90 days to change the world… Well, you invent a concept called “social gifting”. &nbsp;And the result of this, was for about a year you could actually buy people gift cards to Starbucks or flour companies or other brands and directly have it delivered to them on the Internet, in a way that Facebook is about to introduce again. &nbsp;This is how we changed the world.</p> Charley TichenorTargeting Facebook Ads With CreativeTargeting Facebook Ads With CreativeTargeting with Creative is how you’re supposed to use Facebook   

Begin to Win at Facebook! Get E-Books, Join the Facebook Disrupter School or to Sign up for the “How to Build a Winning Facebook Ads Account in 2021” course @ http://FacebookDisrupter.com

Many people make the mistake of trying to utilize Audiences, Interest groups, behaviors, etc, to show their content to audiences of people they think they’re going to respond best, and also control the user experience. This is built on a misunderstanding of how Facebook actually operates.   Facebook relies on keeping peoples attention, and making people have a positive experience on the site/app. Consistent performance that will ultimately have them spend more money.   The way that we use this to our advantage, is we create ads that appeal to specific users. We don’t try to force ads that we like to people who may or may not engage positively with that content.   If you want to sell a product to a user, make content for your customer, and then Facebook will make an effort to make sure that those user will see your content.   Because Facebook puts a premium on the user experience, and then sells that, in an optimize CPM Platform, the path to success is prioritizing that user experience.   Where most people get this wrong, is in their implementation of best practices for demand and inventory-based platforms, like Google and banner ads. Using best practices that are over a decade old, that were designed to be used in a machine that functions in a completely different way, is not how you succeed in Facebook. So to review, if you build ads to appeal to your target customer, and use your ads, that are webpages that have their click through rate and bounce rate measured, to build their own look-alike audiences, and deliver you efficient conversions… You are going to succeed.   The last point here, is that using big data and prioritizing your customer… Is how you win in an algorithm that prioritizes attention.

]]>Targeting with Creative is how you’re supposed to use Facebook   

Begin to Win at Facebook! Get E-Books, Join the Facebook Disrupter School or to Sign up for the “How to Build a Winning Facebook Ads Account in 2021” course @ http://FacebookDisrupter.com

Many people make the mistake of trying to utilize Audiences, Interest groups, behaviors, etc, to show their content to audiences of people they think they’re going to respond best, and also control the user experience. This is built on a misunderstanding of how Facebook actually operates.   Facebook relies on keeping peoples attention, and making people have a positive experience on the site/app. Consistent performance that will ultimately have them spend more money.   The way that we use this to our advantage, is we create ads that appeal to specific users. We don’t try to force ads that we like to people who may or may not engage positively with that content.   If you want to sell a product to a user, make content for your customer, and then Facebook will make an effort to make sure that those user will see your content.   Because Facebook puts a premium on the user experience, and then sells that, in an optimize CPM Platform, the path to success is prioritizing that user experience.   Where most people get this wrong, is in their implementation of best practices for demand and inventory-based platforms, like Google and banner ads. Using best practices that are over a decade old, that were designed to be used in a machine that functions in a completely different way, is not how you succeed in Facebook. So to review, if you build ads to appeal to your target customer, and use your ads, that are webpages that have their click through rate and bounce rate measured, to build their own look-alike audiences, and deliver you efficient conversions… You are going to succeed.   The last point here, is that using big data and prioritizing your customer… Is how you win in an algorithm that prioritizes attention.

]]>cf0f033f-0da3-401f-abdc-c77e76062b56Mon, 13 Sep 2021 17:00:00 -040015:02falsefull<p>Targeting with Creative is how you’re supposed to use Facebook &nbsp;&nbsp;<br> <br> Begin to Win at Facebook! Get E-Books, Join the Facebook Disrupter School or to Sign up for the “How to Build a Winning Facebook Ads Account in 2021” course @ http://FacebookDisrupter.com <br> <br> Many people make the mistake of trying to utilize Audiences, Interest groups, behaviors, etc, to show their content to audiences of people they think they’re going to respond best, and also control the user experience. This is built on a misunderstanding of how Facebook actually operates. &nbsp;&nbsp;Facebook relies on keeping peoples attention, and making people have a positive experience on the site/app. Consistent performance that will ultimately have them spend more money. &nbsp;&nbsp;The way that we use this to our advantage, is we create ads that appeal to specific users. We don’t try to force ads that we like to people who may or may not engage positively with that content. &nbsp;&nbsp;If you want to sell a product to a user, make content for your customer, and then Facebook will make an effort to make sure that those user will see your content. &nbsp;&nbsp;Because Facebook puts a premium on the user experience, and then sells that, in an optimize CPM Platform, the path to success is prioritizing that user experience. &nbsp;&nbsp;Where most people get this wrong, is in their implementation of best practices for demand and inventory-based platforms, like Google and banner ads. Using best practices that are over a decade old, that were designed to be used in a machine that functions in a completely different way, is not how you succeed in Facebook. So to review, if you build ads to appeal to your target customer, and use your ads, that are webpages that have their click through rate and bounce rate measured, to build their own look-alike audiences, and deliver you efficient conversions… You are going to succeed. &nbsp;&nbsp;The last point here, is that using big data and prioritizing your customer… Is how you win in an algorithm that prioritizes attention.</p> Charley TichenorStorytime: The Origin of MER, the ScrumDoc & EcoSystem ROASStorytime: The Origin of MER, the ScrumDoc & EcoSystem ROASThis is the story of how I appropriated one Facebook marketing partner’s tracking doc into something that is now becoming industry standard for folks that are beginning to put success as a priority over their ego.    Measurement has always been a primary pillar of success. And there’s a lot of different ways that a lot of different people do it, but there is an overall bit of values that you need to incorporate if you want to win.   This is the story of how my measurements, the scrum dark evolved, where it came from, who I kind of stole it from, before making massive changes to it, and how that turned into ecosystem ROAS   Remember ecoSystem ROAS is the universal tracking doc that allows you to understand the contribution to the bottom line by every marketing effort.    It’s one of the key elements to prevent you from being worried about day-to-day performance, and also helps you overcome low data integrity in channels with no attribution or very long attribution.   Now I have been preaching EcoSystem rowers for years, and we’ve been teaching it to agencies into high-level advertisers since as early as 2018.    Now last year when iOS14 was announced and everybody started getting really worried about being unable to present completely negligent Attribution models as reporting…    Like 28day click or 7dayclick one day view, where their business model was built on the back of taking as much credit for everybody else’s work as possible and lying to their client or themselves,    I really started to push this as a solution that I’ve been using for years so that I never have to deal with those problems.   So after months and months of people really talking a lot of smack, and telling me how lacking integrity in the data to make the clients feel good on an emotional level while thinking their business was good for business...   they were forced to make changes this type of dark is being appropriate by folks under the title MER.   MER is in very old-school way of measuring advertising. I am in no way saying that I came up with it, but I have been using this classic methodology to measure digital advertising for years.    Big big difference between agencies and businesses, is a business is in the business of making money, where an agency, and not all agencies there are plenty there are good, is in the business of making the person hired them feel as good as possible.   

Begin to Win at Facebook! Get E-Books, Join the Facebook Disrupter School or to Sign up for the “How to Build a Winning Facebook Ads Account in 2021” course @ http://FacebookDisrupter.com

]]>This is the story of how I appropriated one Facebook marketing partner’s tracking doc into something that is now becoming industry standard for folks that are beginning to put success as a priority over their ego.    Measurement has always been a primary pillar of success. And there’s a lot of different ways that a lot of different people do it, but there is an overall bit of values that you need to incorporate if you want to win.   This is the story of how my measurements, the scrum dark evolved, where it came from, who I kind of stole it from, before making massive changes to it, and how that turned into ecosystem ROAS   Remember ecoSystem ROAS is the universal tracking doc that allows you to understand the contribution to the bottom line by every marketing effort.    It’s one of the key elements to prevent you from being worried about day-to-day performance, and also helps you overcome low data integrity in channels with no attribution or very long attribution.   Now I have been preaching EcoSystem rowers for years, and we’ve been teaching it to agencies into high-level advertisers since as early as 2018.    Now last year when iOS14 was announced and everybody started getting really worried about being unable to present completely negligent Attribution models as reporting…    Like 28day click or 7dayclick one day view, where their business model was built on the back of taking as much credit for everybody else’s work as possible and lying to their client or themselves,    I really started to push this as a solution that I’ve been using for years so that I never have to deal with those problems.   So after months and months of people really talking a lot of smack, and telling me how lacking integrity in the data to make the clients feel good on an emotional level while thinking their business was good for business...   they were forced to make changes this type of dark is being appropriate by folks under the title MER.   MER is in very old-school way of measuring advertising. I am in no way saying that I came up with it, but I have been using this classic methodology to measure digital advertising for years.    Big big difference between agencies and businesses, is a business is in the business of making money, where an agency, and not all agencies there are plenty there are good, is in the business of making the person hired them feel as good as possible.   

Begin to Win at Facebook! Get E-Books, Join the Facebook Disrupter School or to Sign up for the “How to Build a Winning Facebook Ads Account in 2021” course @ http://FacebookDisrupter.com

]]>5a001393-8446-4402-ad6a-3a100e32f248Mon, 13 Sep 2021 01:00:00 -040015:02falsefull<p>This is the story of how I appropriated one Facebook marketing partner’s tracking doc into something that is now becoming industry standard for folks that are beginning to put success as a priority over their ego. &nbsp;&nbsp;&nbsp;Measurement has always been a primary pillar of success. And there’s a lot of different ways that a lot of different people do it, but there is an overall bit of values that you need to incorporate if you want to win. &nbsp;&nbsp;This is the story of how my measurements, the scrum dark evolved, where it came from, who I kind of stole it from, before making massive changes to it, and how that turned into ecosystem ROAS &nbsp;&nbsp;Remember ecoSystem ROAS is the universal tracking doc that allows you to understand the contribution to the bottom line by every marketing effort. &nbsp;&nbsp;&nbsp;It’s one of the key elements to prevent you from being worried about day-to-day performance, and also helps you overcome low data integrity in channels with no attribution or very long attribution. &nbsp;&nbsp;Now I have been preaching EcoSystem rowers for years, and we’ve been teaching it to agencies into high-level advertisers since as early as 2018. &nbsp;&nbsp;&nbsp;Now last year when iOS14 was announced and everybody started getting really worried about being unable to present completely negligent Attribution models as reporting… &nbsp;&nbsp;&nbsp;Like 28day click or 7dayclick one day view, where their business model was built on the back of taking as much credit for everybody else’s work as possible and lying to their client or themselves, &nbsp;&nbsp;&nbsp;I really started to push this as a solution that I’ve been using for years so that I never have to deal with those problems. &nbsp;&nbsp;So after months and months of people really talking a lot of smack, and telling me how lacking integrity in the data to make the clients feel good on an emotional level while thinking their business was good for business... &nbsp;&nbsp;they were forced to make changes this type of dark is being appropriate by folks under the title MER. &nbsp;&nbsp;MER is in very old-school way of measuring advertising. I am in no way saying that I came up with it, but I have been using this classic methodology to measure digital advertising for years. &nbsp;&nbsp;&nbsp;Big big difference between agencies and businesses, is a business is in the business of making money, where an agency, and not all agencies there are plenty there are good, is in the business of making the person hired them feel as good as possible. &nbsp;&nbsp;<br> <br> Begin to Win at Facebook! Get E-Books, Join the Facebook Disrupter School or to Sign up for the “How to Build a Winning Facebook Ads Account in 2021” course @ http://FacebookDisrupter.com</p> Charley TichenorStorytime: The Origin of MER, the ScrumDoc & EcoSystem ROASStorytime: The Origin of MER, the ScrumDoc & EcoSystem ROASThis is the story of how I appropriated one Facebook marketing partner’s tracking doc into something that is now becoming industry standard for folks that are beginning to put success as a priority over their ego.    Measurement has always been a primary pillar of success. And there’s a lot of different ways that a lot of different people do it, but there is an overall bit of values that you need to incorporate if you want to win.   This is the story of how my measurements, the scrum dark evolved, where it came from, who I kind of stole it from, before making massive changes to it, and how that turned into ecosystem ROAS   Remember ecoSystem ROAS is the universal tracking doc that allows you to understand the contribution to the bottom line by every marketing effort.    It’s one of the key elements to prevent you from being worried about day-to-day performance, and also helps you overcome low data integrity in channels with no attribution or very long attribution.   Now I have been preaching EcoSystem rowers for years, and we’ve been teaching it to agencies into high-level advertisers since as early as 2018.    Now last year when iOS14 was announced and everybody started getting really worried about being unable to present completely negligent Attribution models as reporting…    Like 28day click or 7dayclick one day view, where their business model was built on the back of taking as much credit for everybody else’s work as possible and lying to their client or themselves,    I really started to push this as a solution that I’ve been using for years so that I never have to deal with those problems.   So after months and months of people really talking a lot of smack, and telling me how lacking integrity in the data to make the clients feel good on an emotional level while thinking their business was good for business...   they were forced to make changes this type of dark is being appropriate by folks under the title MER.   MER is in very old-school way of measuring advertising. I am in no way saying that I came up with it, but I have been using this classic methodology to measure digital advertising for years.    Big big difference between agencies and businesses, is a business is in the business of making money, where an agency, and not all agencies there are plenty there are good, is in the business of making the person hired them feel as good as possible.   Begin to Win at Facebook! Get E-Books, Join the Facebook Disrupter School or to Sign up for the “How to Build a Winning Facebook Ads Account in 2021” course @ http://FacebookDisrupter.com

]]>This is the story of how I appropriated one Facebook marketing partner’s tracking doc into something that is now becoming industry standard for folks that are beginning to put success as a priority over their ego.    Measurement has always been a primary pillar of success. And there’s a lot of different ways that a lot of different people do it, but there is an overall bit of values that you need to incorporate if you want to win.   This is the story of how my measurements, the scrum dark evolved, where it came from, who I kind of stole it from, before making massive changes to it, and how that turned into ecosystem ROAS   Remember ecoSystem ROAS is the universal tracking doc that allows you to understand the contribution to the bottom line by every marketing effort.    It’s one of the key elements to prevent you from being worried about day-to-day performance, and also helps you overcome low data integrity in channels with no attribution or very long attribution.   Now I have been preaching EcoSystem rowers for years, and we’ve been teaching it to agencies into high-level advertisers since as early as 2018.    Now last year when iOS14 was announced and everybody started getting really worried about being unable to present completely negligent Attribution models as reporting…    Like 28day click or 7dayclick one day view, where their business model was built on the back of taking as much credit for everybody else’s work as possible and lying to their client or themselves,    I really started to push this as a solution that I’ve been using for years so that I never have to deal with those problems.   So after months and months of people really talking a lot of smack, and telling me how lacking integrity in the data to make the clients feel good on an emotional level while thinking their business was good for business...   they were forced to make changes this type of dark is being appropriate by folks under the title MER.   MER is in very old-school way of measuring advertising. I am in no way saying that I came up with it, but I have been using this classic methodology to measure digital advertising for years.    Big big difference between agencies and businesses, is a business is in the business of making money, where an agency, and not all agencies there are plenty there are good, is in the business of making the person hired them feel as good as possible.   Begin to Win at Facebook! Get E-Books, Join the Facebook Disrupter School or to Sign up for the “How to Build a Winning Facebook Ads Account in 2021” course @ http://FacebookDisrupter.com

]]>7b491537-bf24-4753-a26b-87476e233b14Sun, 12 Sep 2021 17:00:00 -040015:49falsefull<p>This is the story of how I appropriated one Facebook marketing partner’s tracking doc into something that is now becoming industry standard for folks that are beginning to put success as a priority over their ego. &nbsp;&nbsp;&nbsp;Measurement has always been a primary pillar of success. And there’s a lot of different ways that a lot of different people do it, but there is an overall bit of values that you need to incorporate if you want to win. &nbsp;&nbsp;This is the story of how my measurements, the scrum dark evolved, where it came from, who I kind of stole it from, before making massive changes to it, and how that turned into ecosystem ROAS &nbsp;&nbsp;Remember ecoSystem ROAS is the universal tracking doc that allows you to understand the contribution to the bottom line by every marketing effort. &nbsp;&nbsp;&nbsp;It’s one of the key elements to prevent you from being worried about day-to-day performance, and also helps you overcome low data integrity in channels with no attribution or very long attribution. &nbsp;&nbsp;Now I have been preaching EcoSystem rowers for years, and we’ve been teaching it to agencies into high-level advertisers since as early as 2018. &nbsp;&nbsp;&nbsp;Now last year when iOS14 was announced and everybody started getting really worried about being unable to present completely negligent Attribution models as reporting… &nbsp;&nbsp;&nbsp;Like 28day click or 7dayclick one day view, where their business model was built on the back of taking as much credit for everybody else’s work as possible and lying to their client or themselves, &nbsp;&nbsp;&nbsp;I really started to push this as a solution that I’ve been using for years so that I never have to deal with those problems. &nbsp;&nbsp;So after months and months of people really talking a lot of smack, and telling me how lacking integrity in the data to make the clients feel good on an emotional level while thinking their business was good for business... &nbsp;&nbsp;they were forced to make changes this type of dark is being appropriate by folks under the title MER. &nbsp;&nbsp;MER is in very old-school way of measuring advertising. I am in no way saying that I came up with it, but I have been using this classic methodology to measure digital advertising for years. &nbsp;&nbsp;&nbsp;Big big difference between agencies and businesses, is a business is in the business of making money, where an agency, and not all agencies there are plenty there are good, is in the business of making the person hired them feel as good as possible. &nbsp;&nbsp;Begin to Win at Facebook! Get E-Books, Join the Facebook Disrupter School or to Sign up for the “How to Build a Winning Facebook Ads Account in 2021” course @ http://FacebookDisrupter.com</p> Charley TichenorCost Cap on Facebook: A Facebook Strategy that most use VERY WRONG.Cost Cap on Facebook: A Facebook Strategy that most use VERY WRONG.Cost Cap Bidding is incredibly powerful, and very often used by people who wanna see some success… But it’s also almost always used terribly improperly.  

Cost cap Bidding is a way of telling Facebook please don’t give me people they cost more than that. This is the data that you already have inside your account as well as Facebook‘s information on billions of people in the world. Cost cap Bidding relies upon this information to effectively predict the future by taking informed risks.  Now this sounds amazing, and can absolutely help you control your price that you pay. However very often this is used as the primary method of delivering consistency and scaling results.   While this on the surface makes sense, there’s also a reason why it’s highly unstable, bringing diminishing returns, and struggles to spend, it forces you to hack your page and make adjustments constantly, which keeps the ad set an a learning phase, which prevents you from having any confidence in the outcomes.  So, why does Cost Cap have work… Cost Cap works, Here in limited fashion, because you are restricting the amount of choices that Facebook can make. This restriction allows spend only in the places of highest conference to achieve the specified goal. The problem is this is an incredibly unsustainable ask.  If you’re telling the system to go after only the top 10% (Cost Cap bidding), of the 5% of the audience it actually thinks is likely to Convert (Conversion Optimization), by the time you’re in week two you are reaching far less than 1/10 of a percent of your audience. Now, if your audience updates and expands, or if you’re using very big audiences, you can mitigate this decline.  Very often people double or triple down on this effort to “hack“ the system and relying on multiple predictive elements to see success. Cost cap bidding, Is one, lookalikes and seven day optimization windows are others.  Remember, a lookalike is an audience where you are restricting the available choices in hopes of predicting somebody’s behavior because they appear to behave in a way that is similar to some source audience.  Remember, seven day click, or 7day click and one day view, is using data to again try to predict what someone’s going to do in a weeks time.  If you were to lay a cost cap bidding, which deprecates very quickly, on top of a look-alike audience that is a low risk gamble, on top of a seven day click optimization window which I asked you to not only protect somebody’s behavior today but for the next week… Is there any shock that the returns get bad really fast?  So how are you supposed to use Coat Cap?  Properly used, Cost cap bidding provides a source for incrementality when times are good, and stability when times are bad.  Cost cap bidding, Should never be even close to half of the money that you’re spending, and should have a very specific short term goal because it will turn from an asset to a liability very fast.  Cost cap bidding, is a tactical solution to a short term problem.

]]>Cost Cap Bidding is incredibly powerful, and very often used by people who wanna see some success… But it’s also almost always used terribly improperly.  

Cost cap Bidding is a way of telling Facebook please don’t give me people they cost more than that. This is the data that you already have inside your account as well as Facebook‘s information on billions of people in the world. Cost cap Bidding relies upon this information to effectively predict the future by taking informed risks.  Now this sounds amazing, and can absolutely help you control your price that you pay. However very often this is used as the primary method of delivering consistency and scaling results.   While this on the surface makes sense, there’s also a reason why it’s highly unstable, bringing diminishing returns, and struggles to spend, it forces you to hack your page and make adjustments constantly, which keeps the ad set an a learning phase, which prevents you from having any confidence in the outcomes.  So, why does Cost Cap have work… Cost Cap works, Here in limited fashion, because you are restricting the amount of choices that Facebook can make. This restriction allows spend only in the places of highest conference to achieve the specified goal. The problem is this is an incredibly unsustainable ask.  If you’re telling the system to go after only the top 10% (Cost Cap bidding), of the 5% of the audience it actually thinks is likely to Convert (Conversion Optimization), by the time you’re in week two you are reaching far less than 1/10 of a percent of your audience. Now, if your audience updates and expands, or if you’re using very big audiences, you can mitigate this decline.  Very often people double or triple down on this effort to “hack“ the system and relying on multiple predictive elements to see success. Cost cap bidding, Is one, lookalikes and seven day optimization windows are others.  Remember, a lookalike is an audience where you are restricting the available choices in hopes of predicting somebody’s behavior because they appear to behave in a way that is similar to some source audience.  Remember, seven day click, or 7day click and one day view, is using data to again try to predict what someone’s going to do in a weeks time.  If you were to lay a cost cap bidding, which deprecates very quickly, on top of a look-alike audience that is a low risk gamble, on top of a seven day click optimization window which I asked you to not only protect somebody’s behavior today but for the next week… Is there any shock that the returns get bad really fast?  So how are you supposed to use Coat Cap?  Properly used, Cost cap bidding provides a source for incrementality when times are good, and stability when times are bad.  Cost cap bidding, Should never be even close to half of the money that you’re spending, and should have a very specific short term goal because it will turn from an asset to a liability very fast.  Cost cap bidding, is a tactical solution to a short term problem.

]]>d779a5df-da4a-48df-85a7-6dd0d0de9216Sat, 11 Sep 2021 17:00:00 -040012:16falsefull<p>Cost Cap Bidding is incredibly powerful, and very often used by people who wanna see some success… But it’s also almost always used terribly improperly. &nbsp;<br> <br> Cost cap Bidding is a way of telling Facebook please don’t give me people they cost more than that. This is the data that you already have inside your account as well as Facebook‘s information on billions of people in the world. Cost cap Bidding relies upon this information to effectively predict the future by taking informed risks. &nbsp;Now this sounds amazing, and can absolutely help you control your price that you pay. However very often this is used as the primary method of delivering consistency and scaling results. &nbsp;&nbsp;While this on the surface makes sense, there’s also a reason why it’s highly unstable, bringing diminishing returns, and struggles to spend, it forces you to hack your page and make adjustments constantly, which keeps the ad set an a learning phase, which prevents you from having any confidence in the outcomes. &nbsp;So, why does Cost Cap have work… Cost Cap works, Here in limited fashion, because you are restricting the amount of choices that Facebook can make. This restriction allows spend only in the places of highest conference to achieve the specified goal. The problem is this is an incredibly unsustainable ask. &nbsp;If you’re telling the system to go after only the top 10% (Cost Cap bidding), of the 5% of the audience it actually thinks is likely to Convert (Conversion Optimization), by the time you’re in week two you are reaching far less than 1/10 of a percent of your audience. Now, if your audience updates and expands, or if you’re using very big audiences, you can mitigate this decline. &nbsp;Very often people double or triple down on this effort to “hack“ the system and relying on multiple predictive elements to see success. Cost cap bidding, Is one, lookalikes and seven day optimization windows are others. &nbsp;Remember, a lookalike is an audience where you are restricting the available choices in hopes of predicting somebody’s behavior because they appear to behave in a way that is similar to some source audience. &nbsp;Remember, seven day click, or 7day click and one day view, is using data to again try to predict what someone’s going to do in a weeks time. &nbsp;If you were to lay a cost cap bidding, which deprecates very quickly, on top of a look-alike audience that is a low risk gamble, on top of a seven day click optimization window which I asked you to not only protect somebody’s behavior today but for the next week… Is there any shock that the returns get bad really fast? &nbsp;So how are you supposed to use Coat Cap? &nbsp;Properly used, Cost cap bidding provides a source for incrementality when times are good, and stability when times are bad. &nbsp;Cost cap bidding, Should never be even close to half of the money that you’re spending, and should have a very specific short term goal because it will turn from an asset to a liability very fast. &nbsp;Cost cap bidding, is a tactical solution to a short term problem.</p> Charley TichenorSolutions to Your Facebook Ads Pains and ProblemsSolutions to Your Facebook Ads Pains and ProblemsFacebook is easily one of the best advertising platforms today. With its wide range of marketing tools, it helps brands quickly accelerate their growth and get results. However, despite all its useful features, many businesses are still struggling to make a breakthrough.  Why? Because instead of investing in efficient and consistent advertising strategies, they choose to obsess over their Facebook Return on Ad Spend (ROAS)!  By reducing their brand’s Facebook advertising performance to a single statistic, business owners end up making rash decisions like exhausting all their money on ad spend, which messes up their progress!  Remember––Facebook is a MACHINE LEARNING PLATFORM! It has all the tools and opportunities for growth that you could ask for, but it doesn’t do magic. You have to do your part and give it something to work with.  And that’s where I come in. My name is Charley, and in this video, I’ll be discussing the THREE major Facebook advertising problems that businesses face today––and what you can do about them!

]]>Facebook is easily one of the best advertising platforms today. With its wide range of marketing tools, it helps brands quickly accelerate their growth and get results. However, despite all its useful features, many businesses are still struggling to make a breakthrough.  Why? Because instead of investing in efficient and consistent advertising strategies, they choose to obsess over their Facebook Return on Ad Spend (ROAS)!  By reducing their brand’s Facebook advertising performance to a single statistic, business owners end up making rash decisions like exhausting all their money on ad spend, which messes up their progress!  Remember––Facebook is a MACHINE LEARNING PLATFORM! It has all the tools and opportunities for growth that you could ask for, but it doesn’t do magic. You have to do your part and give it something to work with.  And that’s where I come in. My name is Charley, and in this video, I’ll be discussing the THREE major Facebook advertising problems that businesses face today––and what you can do about them!

]]>fa62587a-1d34-4ed4-92b9-c68d86a6aa90Fri, 10 Sep 2021 17:00:00 -040028:48falsefull<p>Facebook is easily one of the best advertising platforms today. With its wide range of marketing tools, it helps brands quickly accelerate their growth and get results. However, despite all its useful features, many businesses are still struggling to make a breakthrough. &nbsp;Why? Because instead of investing in efficient and consistent advertising strategies, they choose to obsess over their Facebook Return on Ad Spend (ROAS)! &nbsp;By reducing their brand’s Facebook advertising performance to a single statistic, business owners end up making rash decisions like exhausting all their money on ad spend, which messes up their progress! &nbsp;Remember––Facebook is a MACHINE LEARNING PLATFORM! It has all the tools and opportunities for growth that you could ask for, but it doesn’t do magic. You have to do your part and give it something to work with. &nbsp;And that’s where I come in. My name is Charley, and in this video, I’ll be discussing the THREE major Facebook advertising problems that businesses face today––and what you can do about them!</p> Charley TichenorHow to Scale Facebook Ads from $100 to $1kHow to Scale Facebook Ads from $100 to $1kOne of the most common questions I get asked is how do I go from 100 bucks a day to $1000 a day.

This is a very difficult change to make for many people. What works to get you at $100 a day is not the same that works when you‘re at $1K & not what works in you’re at $5k & not what works when you’re at $10k.  There are many different systems and processes and strategies in order to get each one of these steps accomplished. The real trick is setting up to grow from $100 to $1000 in a way that let you easily pivot to growing from $1k to $2k, and then $2k to $5k, and then $5k to $10k, and then $10k to $30k days.  Often times people over complicate their objectives, and really get in their own way by trying to do too many things. All you really need, and it’s extremely overly simplified version of it, is to maximize your current investment to provide as much opportunity and headroom for growth.  Now that sounds really simple, but the actual execution of it takes a few fine points.  This requires an understanding of what your most profitable and stable investments can be, how to then maximize the value of them, How to develop runway for growth, and ultimately how to develop a system that will allow you to see exponential growth that gets easier and easier over time.  So, one of the simplest ways, and most common, to get this done is as such… 1: Define your KPI  2: Simplify and remove all barriers 3: Test to provide incremental opportunities  4: push ROI for volume of risk allowable 5: scale  So there are more than a few ways of getting this done, But they all focus around simple key points.  Do not try to get more done with your dollar than possible Set yourself up to eliminate liabilities and focus your efforts on what is absolutely most important Test consistently to improve upon your best effort Define your success as a moving target, to get better and better than what your goal is Use the additional resources that you acquired from this process, to push volume of results!  The way that you implement this across many different businesses and add accounts, can always look a little bit different. The trick is what actually works is always the same thinking.

]]>One of the most common questions I get asked is how do I go from 100 bucks a day to $1000 a day.

This is a very difficult change to make for many people. What works to get you at $100 a day is not the same that works when you‘re at $1K & not what works in you’re at $5k & not what works when you’re at $10k.  There are many different systems and processes and strategies in order to get each one of these steps accomplished. The real trick is setting up to grow from $100 to $1000 in a way that let you easily pivot to growing from $1k to $2k, and then $2k to $5k, and then $5k to $10k, and then $10k to $30k days.  Often times people over complicate their objectives, and really get in their own way by trying to do too many things. All you really need, and it’s extremely overly simplified version of it, is to maximize your current investment to provide as much opportunity and headroom for growth.  Now that sounds really simple, but the actual execution of it takes a few fine points.  This requires an understanding of what your most profitable and stable investments can be, how to then maximize the value of them, How to develop runway for growth, and ultimately how to develop a system that will allow you to see exponential growth that gets easier and easier over time.  So, one of the simplest ways, and most common, to get this done is as such… 1: Define your KPI  2: Simplify and remove all barriers 3: Test to provide incremental opportunities  4: push ROI for volume of risk allowable 5: scale  So there are more than a few ways of getting this done, But they all focus around simple key points.  Do not try to get more done with your dollar than possible Set yourself up to eliminate liabilities and focus your efforts on what is absolutely most important Test consistently to improve upon your best effort Define your success as a moving target, to get better and better than what your goal is Use the additional resources that you acquired from this process, to push volume of results!  The way that you implement this across many different businesses and add accounts, can always look a little bit different. The trick is what actually works is always the same thinking.

]]>60dbbdc3-93c0-4f06-9df5-b917df0e5135Fri, 10 Sep 2021 01:00:00 -040011:08falsefull<p>One of the most common questions I get asked is how do I go from 100 bucks a day to $1000 a day.<br> <br> This is a very difficult change to make for many people. What works to get you at $100 a day is not the same that works when you‘re at $1K &amp; not what works in you’re at $5k &amp; not what works when you’re at $10k. &nbsp;There are many different systems and processes and strategies in order to get each one of these steps accomplished. The real trick is setting up to grow from $100 to $1000 in a way that let you easily pivot to growing from $1k to $2k, and then $2k to $5k, and then $5k to $10k, and then $10k to $30k days. &nbsp;Often times people over complicate their objectives, and really get in their own way by trying to do too many things. All you really need, and it’s extremely overly simplified version of it, is to maximize your current investment to provide as much opportunity and headroom for growth. &nbsp;Now that sounds really simple, but the actual execution of it takes a few fine points. &nbsp;This requires an understanding of what your most profitable and stable investments can be, how to then maximize the value of them, How to develop runway for growth, and ultimately how to develop a system that will allow you to see exponential growth that gets easier and easier over time. &nbsp;So, one of the simplest ways, and most common, to get this done is as such… 1: Define your KPI &nbsp;2: Simplify and remove all barriers 3: Test to provide incremental opportunities &nbsp;4: push ROI for volume of risk allowable 5: scale &nbsp;So there are more than a few ways of getting this done, But they all focus around simple key points. &nbsp;Do not try to get more done with your dollar than possible Set yourself up to eliminate liabilities and focus your efforts on what is absolutely most important Test consistently to improve upon your best effort Define your success as a moving target, to get better and better than what your goal is Use the additional resources that you acquired from this process, to push volume of results! &nbsp;The way that you implement this across many different businesses and add accounts, can always look a little bit different. The trick is what actually works is always the same thinking.</p> Charley TichenorStorytime: Why I got fired for doing good workStorytime: Why I got fired for doing good workThis is a prime example of how an ad agency’s primary objective, and success for the client, are very rarely in alignment

Back in 2015, I was a Supervisor for the department of Omnicom called resolution media. One of my biggest accounts with CBS, when we would have a seven figure budget on some days across multiple shows running concurrently. The majority of the objective here was to get share of voice and frequency in our target audience, as well as understand who responded most positively and negatively to the advertising. We’d spend this much money to not only make sure the people were excited about the show, but also to get intelligence on who would we be able to sell commercial air time to during the show by market.  So we would make contracts, forecasting how much money it would take to reach 70 or 80% of Americans several times over one or two day period. We would use the reach and frequency Campaign to give us a projection on what our cost would be. Generally people would then just set up the region Frequency campaign, which took about 10 minutes, spend $1 million, and then bill 10% to 20% commission on the spend and spend a week writing a report.  Now if you’re reading between the lines, you’re seeing that it might cost $100k-$200k to do basically 15 minutes work, and then spend a week writing reports fancy enough to make the person hired you look good to their boss.  So, where is the problem on what I did that got me fired?  Well let me tell you...  After raising the account from 50,000 a month doing sweeps week in the fall the year prior, to seven-figure budgets, my employers were extremely happy with my performance. But I made a critical error promoting several shows before the fall launch.  Remember how this deal is constructed, it’s a percentage of ad spend, on a seven-figure budget, to produce a report, that makes the person that hired you look good to the boss. That is what the job actually entails.  Now, I’m a performance marketer, I have made the mistake of putting the clients needs as a priority, and caring about the net result at the end, as well as personally being motivated to do a better and better job. Now I had already done this Work for 1520 minutes and build a couple hundred thousand dollars over and over and over again, making a couple million in commission from my employer, wear for the record I was also making less than $100,000 a year.  So, I went in and was able to overdeliver on the share of voice, scoped at 70%, but I delivered over an 85%, and the frequency scoped at 2 1/2, or I delivered a four, and Beat the projected cost by 20%. This means that we had said we were going to reach 70% of Americans 2 1/2 times for a $5 CPM at a cost of $1 million. I reached 85% of Americans four times for a CPM of $4. At this point, Facebook would not let us spend anymore during this period of time, because we had maxed out the available inventory.  I did this by running a manual bid on CPMs across a couple campaigns set up for reach, impressions, Video views and engagements. The Reach and Frequency campaign was merely a reach campaign set to a target frequency.  So why was I in trouble, why was over delivering on impressions, over delivering on frequency, and over delivering on reach, to the point where Facebook literally could not spend another penny… A bad thing.  I got in trouble, because I cost the agency $40,000 in commission and also set a standard of expectation for future campaigns that reduce the allowable budget for more million dollar efforts from the client.  Because I did a good job, I had a short term cost in commission sales, and reduce the scope of previous work, even if that meant for more future work.

]]>This is a prime example of how an ad agency’s primary objective, and success for the client, are very rarely in alignment

Back in 2015, I was a Supervisor for the department of Omnicom called resolution media. One of my biggest accounts with CBS, when we would have a seven figure budget on some days across multiple shows running concurrently. The majority of the objective here was to get share of voice and frequency in our target audience, as well as understand who responded most positively and negatively to the advertising. We’d spend this much money to not only make sure the people were excited about the show, but also to get intelligence on who would we be able to sell commercial air time to during the show by market.  So we would make contracts, forecasting how much money it would take to reach 70 or 80% of Americans several times over one or two day period. We would use the reach and frequency Campaign to give us a projection on what our cost would be. Generally people would then just set up the region Frequency campaign, which took about 10 minutes, spend $1 million, and then bill 10% to 20% commission on the spend and spend a week writing a report.  Now if you’re reading between the lines, you’re seeing that it might cost $100k-$200k to do basically 15 minutes work, and then spend a week writing reports fancy enough to make the person hired you look good to their boss.  So, where is the problem on what I did that got me fired?  Well let me tell you...  After raising the account from 50,000 a month doing sweeps week in the fall the year prior, to seven-figure budgets, my employers were extremely happy with my performance. But I made a critical error promoting several shows before the fall launch.  Remember how this deal is constructed, it’s a percentage of ad spend, on a seven-figure budget, to produce a report, that makes the person that hired you look good to the boss. That is what the job actually entails.  Now, I’m a performance marketer, I have made the mistake of putting the clients needs as a priority, and caring about the net result at the end, as well as personally being motivated to do a better and better job. Now I had already done this Work for 1520 minutes and build a couple hundred thousand dollars over and over and over again, making a couple million in commission from my employer, wear for the record I was also making less than $100,000 a year.  So, I went in and was able to overdeliver on the share of voice, scoped at 70%, but I delivered over an 85%, and the frequency scoped at 2 1/2, or I delivered a four, and Beat the projected cost by 20%. This means that we had said we were going to reach 70% of Americans 2 1/2 times for a $5 CPM at a cost of $1 million. I reached 85% of Americans four times for a CPM of $4. At this point, Facebook would not let us spend anymore during this period of time, because we had maxed out the available inventory.  I did this by running a manual bid on CPMs across a couple campaigns set up for reach, impressions, Video views and engagements. The Reach and Frequency campaign was merely a reach campaign set to a target frequency.  So why was I in trouble, why was over delivering on impressions, over delivering on frequency, and over delivering on reach, to the point where Facebook literally could not spend another penny… A bad thing.  I got in trouble, because I cost the agency $40,000 in commission and also set a standard of expectation for future campaigns that reduce the allowable budget for more million dollar efforts from the client.  Because I did a good job, I had a short term cost in commission sales, and reduce the scope of previous work, even if that meant for more future work.

]]>74df8a87-7f08-424d-8b51-9d32f85609cbThu, 09 Sep 2021 17:00:00 -040017:54falsefull<p>This is a prime example of how an ad agency’s primary objective, and success for the client, are very rarely in alignment<br> <br> Back in 2015, I was a Supervisor for the department of Omnicom called resolution media. One of my biggest accounts with CBS, when we would have a seven figure budget on some days across multiple shows running concurrently. The majority of the objective here was to get share of voice and frequency in our target audience, as well as understand who responded most positively and negatively to the advertising. We’d spend this much money to not only make sure the people were excited about the show, but also to get intelligence on who would we be able to sell commercial air time to during the show by market. &nbsp;So we would make contracts, forecasting how much money it would take to reach 70 or 80% of Americans several times over one or two day period. We would use the reach and frequency Campaign to give us a projection on what our cost would be. Generally people would then just set up the region Frequency campaign, which took about 10 minutes, spend $1 million, and then bill 10% to 20% commission on the spend and spend a week writing a report. &nbsp;Now if you’re reading between the lines, you’re seeing that it might cost $100k-$200k to do basically 15 minutes work, and then spend a week writing reports fancy enough to make the person hired you look good to their boss. &nbsp;So, where is the problem on what I did that got me fired? &nbsp;Well let me tell you... &nbsp;After raising the account from 50,000 a month doing sweeps week in the fall the year prior, to seven-figure budgets, my employers were extremely happy with my performance. But I made a critical error promoting several shows before the fall launch. &nbsp;Remember how this deal is constructed, it’s a percentage of ad spend, on a seven-figure budget, to produce a report, that makes the person that hired you look good to the boss. That is what the job actually entails. &nbsp;Now, I’m a performance marketer, I have made the mistake of putting the clients needs as a priority, and caring about the net result at the end, as well as personally being motivated to do a better and better job. Now I had already done this Work for 1520 minutes and build a couple hundred thousand dollars over and over and over again, making a couple million in commission from my employer, wear for the record I was also making less than $100,000 a year. &nbsp;So, I went in and was able to overdeliver on the share of voice, scoped at 70%, but I delivered over an 85%, and the frequency scoped at 2 1/2, or I delivered a four, and Beat the projected cost by 20%. This means that we had said we were going to reach 70% of Americans 2 1/2 times for a $5 CPM at a cost of $1 million. I reached 85% of Americans four times for a CPM of $4. At this point, Facebook would not let us spend anymore during this period of time, because we had maxed out the available inventory. &nbsp;I did this by running a manual bid on CPMs across a couple campaigns set up for reach, impressions, Video views and engagements. The Reach and Frequency campaign was merely a reach campaign set to a target frequency. &nbsp;So why was I in trouble, why was over delivering on impressions, over delivering on frequency, and over delivering on reach, to the point where Facebook literally could not spend another penny… A bad thing. &nbsp;I got in trouble, because I cost the agency $40,000 in commission and also set a standard of expectation for future campaigns that reduce the allowable budget for more million dollar efforts from the client. &nbsp;Because I did a good job, I had a short term cost in commission sales, and reduce the scope of previous work, even if that meant for more future work.</p> Charley TichenorHow do you efficiently OPTIMIZE your FACEBOOK ADS after the iOS14 update?How do you efficiently OPTIMIZE your FACEBOOK ADS after the iOS14 update?There is a lot of MISINFORMATION surrounding Facebook ads.

A lot of this stems from a core MISUNDERSTANDING of how Facebook actually works.  It’s easy to treat Facebook as just another high-market business platform like Google, but in reality, there’s a HUGE difference between their algorithms in terms of their objectives!  And with the new iOS14 update, it’s HIGH TIME that you started paying attention to which aspects of a business Facebook actually focuses on.  Otherwise, you might as well prepare to stay in the cycle of OVERWORKING yourself while using FLAWED Facebook ad optimization strategies and useless advice from so-called “MARKETING GURUS.”  And when I say flawed strategies, I mean those that only cost your business more EXPENSES that lead to WASTED RESOURCES instead of actual conversions with long-term implications!  Hi, I’m Charley a.k.a. The Facebook Disrupter, and in this video, I’ll be sharing practical ways to better optimize your Facebook ads without overworking yourself and wasting valuable resources!

]]>There is a lot of MISINFORMATION surrounding Facebook ads.

A lot of this stems from a core MISUNDERSTANDING of how Facebook actually works.  It’s easy to treat Facebook as just another high-market business platform like Google, but in reality, there’s a HUGE difference between their algorithms in terms of their objectives!  And with the new iOS14 update, it’s HIGH TIME that you started paying attention to which aspects of a business Facebook actually focuses on.  Otherwise, you might as well prepare to stay in the cycle of OVERWORKING yourself while using FLAWED Facebook ad optimization strategies and useless advice from so-called “MARKETING GURUS.”  And when I say flawed strategies, I mean those that only cost your business more EXPENSES that lead to WASTED RESOURCES instead of actual conversions with long-term implications!  Hi, I’m Charley a.k.a. The Facebook Disrupter, and in this video, I’ll be sharing practical ways to better optimize your Facebook ads without overworking yourself and wasting valuable resources!

]]>5aa78174-343f-48b1-97e3-ff240aad1994Thu, 09 Sep 2021 01:00:00 -040020:11falsefull<p>There is a lot of MISINFORMATION surrounding Facebook ads.<br> <br> A lot of this stems from a core MISUNDERSTANDING of how Facebook actually works. &nbsp;It’s easy to treat Facebook as just another high-market business platform like Google, but in reality, there’s a HUGE difference between their algorithms in terms of their objectives! &nbsp;And with the new iOS14 update, it’s HIGH TIME that you started paying attention to which aspects of a business Facebook actually focuses on. &nbsp;Otherwise, you might as well prepare to stay in the cycle of OVERWORKING yourself while using FLAWED Facebook ad optimization strategies and useless advice from so-called “MARKETING GURUS.” &nbsp;And when I say flawed strategies, I mean those that only cost your business more EXPENSES that lead to WASTED RESOURCES instead of actual conversions with long-term implications! &nbsp;Hi, I’m Charley a.k.a. The Facebook Disrupter, and in this video, I’ll be sharing practical ways to better optimize your Facebook ads without overworking yourself and wasting valuable resources!</p> Charley TichenorFacebook Ads Masterclass Power Hour: Starting the Deep Dive into eBook 19: Don't Fight The Beast and Q&A!Facebook Ads Masterclass Power Hour: Starting the Deep Dive into eBook 19: Don't Fight The Beast and Q&A!1: Creative Testing 2: Targeting with Interest vs LALs vs Broad 3: Creative Concepts 4: Video vs Image Ads 5: Video View Retargeting  AND MORE!

]]>1: Creative Testing 2: Targeting with Interest vs LALs vs Broad 3: Creative Concepts 4: Video vs Image Ads 5: Video View Retargeting  AND MORE!

]]>ca9822dc-98ea-4e7e-beba-9f8f33a8ccd5Wed, 08 Sep 2021 17:00:00 -040001:18:58falsefull<p>1: Creative Testing 2: Targeting with Interest vs LALs vs Broad 3: Creative Concepts 4: Video vs Image Ads 5: Video View Retargeting &nbsp;AND MORE!</p> Charley TichenorHow I helped change the World introducing Lead Gen on FacebookHow I helped change the World introducing Lead Gen on FacebookHundreds of thousands of people are running Lead Gen ads on Facebook, but there was a day… there was a day, when they were brand new.

This is the story, nearly a decade old, Of how one supervisor at Omnicom in Los Angeles, may have been in way over his head, And because he didn’t know any better ended up changing the entire auto industry… and much more!  Some of us have been around since before Facebook Pixel existed, back when Facebook was a little more than Google‘s little cousin, and nobody and figured out how to use the Internet to sell $30,000 $30,000 car.  This is about the tests I did to prove to Facebook that the Lead Gen ad was good, and To define how to use it, to sell a Nissan Sentra, in a way that the auto industry hadn’t thought of in over 100 years.

]]>Hundreds of thousands of people are running Lead Gen ads on Facebook, but there was a day… there was a day, when they were brand new.

This is the story, nearly a decade old, Of how one supervisor at Omnicom in Los Angeles, may have been in way over his head, And because he didn’t know any better ended up changing the entire auto industry… and much more!  Some of us have been around since before Facebook Pixel existed, back when Facebook was a little more than Google‘s little cousin, and nobody and figured out how to use the Internet to sell $30,000 $30,000 car.  This is about the tests I did to prove to Facebook that the Lead Gen ad was good, and To define how to use it, to sell a Nissan Sentra, in a way that the auto industry hadn’t thought of in over 100 years.

]]>3e766ba2-4281-4d16-94de-cf657dc21a31Wed, 08 Sep 2021 17:00:00 -040017:22falsefull<p>Hundreds of thousands of people are running Lead Gen ads on Facebook, but there was a day… there was a day, when they were brand new.<br> <br> This is the story, nearly a decade old, Of how one supervisor at Omnicom in Los Angeles, may have been in way over his head, And because he didn’t know any better ended up changing the entire auto industry… and much more! &nbsp;Some of us have been around since before Facebook Pixel existed, back when Facebook was a little more than Google‘s little cousin, and nobody and figured out how to use the Internet to sell $30,000 $30,000 car. &nbsp;This is about the tests I did to prove to Facebook that the Lead Gen ad was good, and To define how to use it, to sell a Nissan Sentra, in a way that the auto industry hadn’t thought of in over 100 years.</p> Charley TichenorFacebook Ads Masterclass: How Interest Groups WorkFacebook Ads Masterclass: How Interest Groups WorkAnd Why You Should Never Use Them Again

]]>And Why You Should Never Use Them Again

]]>a8158e9c-1eb5-4c81-8064-099380b5ecd6Tue, 07 Sep 2021 17:00:00 -040001:15:26falsefull<p>And Why You Should Never Use Them Again</p> Charley TichenorFacebook Ads Masterclass: Facebook ROAS went Down?Facebook Ads Masterclass: Facebook ROAS went Down?Facebook Ads Masterclass:  Facebook ROAS went Down? - Lesson - Homework - Q&A

]]>Facebook Ads Masterclass:  Facebook ROAS went Down? - Lesson - Homework - Q&A

]]>e6ff02a1-8d44-4ab6-9432-8d9c7425966aTue, 07 Sep 2021 01:00:00 -040001:07:21falsefull<p>Facebook Ads Masterclass: &nbsp;Facebook ROAS went Down? - Lesson - Homework - Q&amp;A</p> Charley TichenorFacebook Ads Masterclass: Very Common Bad AdviceFacebook Ads Masterclass: Very Common Bad AdviceWhat are “experts” saying, that is truly a liability to your success... we cover the biggest mistakes you’re making on Facebook Ads today!

]]>What are “experts” saying, that is truly a liability to your success... we cover the biggest mistakes you’re making on Facebook Ads today!

]]>149f9305-b76f-4aa3-9284-ae6643cbc531Mon, 06 Sep 2021 17:00:00 -040001:07:23falsefull<p>What are “experts” saying, that is truly a liability to your success... we cover the biggest mistakes you’re making on Facebook Ads today!</p> Charley TichenorFacebook Ads Masterclass: How to Optimize Ads in iOS14Facebook Ads Masterclass: How to Optimize Ads in iOS14We discuss the 3 core tenants of Optimization... and how the platform actually works!

]]>We discuss the 3 core tenants of Optimization... and how the platform actually works!

]]>5c90a37a-c0d0-4691-8bf0-e61935666e5bMon, 06 Sep 2021 01:00:00 -040001:03:57falsefull<p>We discuss the 3 core tenants of Optimization... and how the platform actually works!</p> Charley TichenorFacebook Ads Masterclass Power Hour: Continuing the Deep Dive into eBook 19: Don't Fight The Beast and Q&A!Facebook Ads Masterclass Power Hour: Continuing the Deep Dive into eBook 19: Don't Fight The Beast and Q&A!Continuing the Deep Dive into eBook 19: Don't Fight The Beast and Q&A! Grab the eBook today at FacebookDisrupter.com 1: The History of Facebook Ads 2: Why we have Interest Groups, and why folks began to build complicated ad accounts (more than 3 or 4 total campaigns) 3: Lead Gen Best Practices 4: Copy for Ads & Market Research 5: What to do in iOS14 AND MORE!

]]>Continuing the Deep Dive into eBook 19: Don't Fight The Beast and Q&A! Grab the eBook today at FacebookDisrupter.com 1: The History of Facebook Ads 2: Why we have Interest Groups, and why folks began to build complicated ad accounts (more than 3 or 4 total campaigns) 3: Lead Gen Best Practices 4: Copy for Ads & Market Research 5: What to do in iOS14 AND MORE!

]]>dd12cc0a-f3bf-4f25-b38d-0c040180244dSun, 05 Sep 2021 17:00:00 -040001:03:24falsefull<p>Continuing the Deep Dive into eBook 19: Don't Fight The Beast and Q&amp;A! Grab the eBook today at FacebookDisrupter.com 1: The History of Facebook Ads 2: Why we have Interest Groups, and why folks began to build complicated ad accounts (more than 3 or 4 total campaigns) 3: Lead Gen Best Practices 4: Copy for Ads &amp; Market Research 5: What to do in iOS14 AND MORE!</p> Charley TichenorFacebook Ads Masterclass Power Hour: We continue our Deep Dive into the new eBook: Targeting With CreativeFacebook Ads Masterclass Power Hour: We continue our Deep Dive into the new eBook: Targeting With CreativeWe continue our Deep Dive into the new eBook: Targeting With Creative  Your Questions: 1: Lead Gen 2: Dynamic Creative 3: Brand Building 4: FAQs  AND MORE!!!!

]]>We continue our Deep Dive into the new eBook: Targeting With Creative  Your Questions: 1: Lead Gen 2: Dynamic Creative 3: Brand Building 4: FAQs  AND MORE!!!!

]]>06f7e4fa-c80d-42e3-8832-6cda240ad97cSun, 05 Sep 2021 01:00:00 -040001:00:21falsefull<p>We continue our Deep Dive into the new eBook: Targeting With Creative &nbsp;Your Questions: 1: Lead Gen 2: Dynamic Creative 3: Brand Building 4: FAQs &nbsp;AND MORE!!!!</p> Charley TichenorFacebook Ads Masterclass Power Hour: Black Friday:Facebook Ads Masterclass Power Hour: Black Friday:Black Friday: Everything You Need to Know to Succeed + All Your Questions Live

]]>Black Friday: Everything You Need to Know to Succeed + All Your Questions Live

]]>3135c028-5b19-44a6-9478-a7d2391b689cSat, 04 Sep 2021 17:00:00 -040001:01:56falsefull<p>Black Friday: Everything You Need to Know to Succeed + All Your Questions Live</p> Charley TichenorFacebook Ads Masterclass: ChatBots and Black Friday!Facebook Ads Masterclass: ChatBots and Black Friday!Facebook Ads Masterclass: ChatBots and Black Friday!  plus Biz Dev, Getting Started and a TON MORE!

]]>Facebook Ads Masterclass: ChatBots and Black Friday!  plus Biz Dev, Getting Started and a TON MORE!

]]>160361a1-24b5-4197-b330-8e0563873cbbSat, 04 Sep 2021 01:00:00 -040001:15:44falsefull<p>Facebook Ads Masterclass: ChatBots and Black Friday! &nbsp;plus Biz Dev, Getting Started and a TON MORE!</p> Charley TichenorFacebook Ads Masterclass: The Scrum DocFacebook Ads Masterclass: The Scrum DocThe Only Facebook Reporting Dashboard You'll Ever Need... I've used it to manage over 9figures in Revenue! Plus, all your questions live on air!

]]>The Only Facebook Reporting Dashboard You'll Ever Need... I've used it to manage over 9figures in Revenue! Plus, all your questions live on air!

]]>aab7b7dc-d544-44f1-b65d-a018ffea36dfThu, 02 Sep 2021 17:00:00 -040001:08:44falsefull<p>The Only Facebook Reporting Dashboard You'll Ever Need... I've used it to manage over 9figures in Revenue! Plus, all your questions live on air!</p> Charley TichenorInterview with Ian ParkInterview with Ian ParkFacebook Ads MBA Program Alumni  - 7-Figure Entrepreneur and Super Cool Dude!!!  Click here to Apply for the Facebook Ads MBA Program https://docs.google.com/forms/d/e/1FAIpQLSdjGAhSjJVQLeKW-iyFr2UjLSIbOMelAjzcVe17jHM8jgrE9Q/viewform

]]>Facebook Ads MBA Program Alumni  - 7-Figure Entrepreneur and Super Cool Dude!!!  Click here to Apply for the Facebook Ads MBA Program https://docs.google.com/forms/d/e/1FAIpQLSdjGAhSjJVQLeKW-iyFr2UjLSIbOMelAjzcVe17jHM8jgrE9Q/viewform

]]>c36bdf2a-5832-4dcf-8d58-97fddaafe23dThu, 02 Sep 2021 01:00:00 -040050:58falsefull<p>Facebook Ads MBA Program Alumni &nbsp;- 7-Figure Entrepreneur and Super Cool Dude!!! &nbsp;Click here to Apply for the Facebook Ads MBA Program https://docs.google.com/forms/d/e/1FAIpQLSdjGAhSjJVQLeKW-iyFr2UjLSIbOMelAjzcVe17jHM8jgrE9Q/viewform</p> Charley TichenorFacebook Ads MBA Program Alumnae: LindaFacebook Ads MBA Program Alumnae: LindaLinda talks about her success and experience with the Official Facebook Ads MBA Program. How she was skeptical, what value she found and how confident she is today!

]]>Linda talks about her success and experience with the Official Facebook Ads MBA Program. How she was skeptical, what value she found and how confident she is today!

]]>214757a6-9960-4a56-bcdd-c3813dae0d9aWed, 01 Sep 2021 17:00:00 -040005:13falsefull<p>Linda talks about her success and experience with the Official Facebook Ads MBA Program. How she was skeptical, what value she found and how confident she is today!</p> Charley TichenorFacebook Ads Masterclass: Interest Groups and ABOFacebook Ads Masterclass: Interest Groups and ABOLets dive deep into old strategies, why they are coming back... and if they are a good idea for you

]]>Lets dive deep into old strategies, why they are coming back... and if they are a good idea for you

]]>4c4ee6ec-465d-41cb-9f90-26c76c535795Wed, 01 Sep 2021 17:00:00 -040011:14falsefull<p>Lets dive deep into old strategies, why they are coming back... and if they are a good idea for you</p> Charley TichenorSolutions to your Pains and Problems with Facebook AdsSolutions to your Pains and Problems with Facebook AdsBreaking down how to solve problems with Consistency, Scaling & Ads Dying Quickly

]]>Breaking down how to solve problems with Consistency, Scaling & Ads Dying Quickly

]]>7309264f-241a-4835-80d7-b83e822c631aWed, 01 Sep 2021 01:00:00 -040028:48falsefull<p>Breaking down how to solve problems with Consistency, Scaling &amp; Ads Dying Quickly</p> Charley TichenorOptimization of Facebook Ads: a How To GuideOptimization of Facebook Ads: a How To GuideWe have a brand new e-book in town folks  In this brand new e-book, available in FacebookDisrupter.com, we cover the ins and outs of how the platform works, why a lot of the previous lessons are wrong, some of the biggest mistakes people make, and how are you can use the machine to work smarter instead of you working harder.  Optimization a Facebook Ad Accounts is one of the most vital disciplines any media buyer should understand. It’s also one of the most widely misunderstood tools in the tool belt.  Sadly, at least 80% of people who run Facebook ads were taught by somebody that is not an expert in Facebook ads. More often than not most of the lessons that are being taught, are being handed down from Google and email disciplines.  The fact of the matter is, these can be affecting solutions, however they tremendously limit upside potential.  By the nature of the platform, if you have a good business model, you can do things rather poorly at small scale and be successful  However if you have a bad business model, or you were trying to truly Scaling Your Brand, these tactics will fundamentally limit your success.

]]>We have a brand new e-book in town folks  In this brand new e-book, available in FacebookDisrupter.com, we cover the ins and outs of how the platform works, why a lot of the previous lessons are wrong, some of the biggest mistakes people make, and how are you can use the machine to work smarter instead of you working harder.  Optimization a Facebook Ad Accounts is one of the most vital disciplines any media buyer should understand. It’s also one of the most widely misunderstood tools in the tool belt.  Sadly, at least 80% of people who run Facebook ads were taught by somebody that is not an expert in Facebook ads. More often than not most of the lessons that are being taught, are being handed down from Google and email disciplines.  The fact of the matter is, these can be affecting solutions, however they tremendously limit upside potential.  By the nature of the platform, if you have a good business model, you can do things rather poorly at small scale and be successful  However if you have a bad business model, or you were trying to truly Scaling Your Brand, these tactics will fundamentally limit your success.

]]>b83250c0-8a80-4e02-a38d-2adbba0c6f27Tue, 31 Aug 2021 17:00:00 -040010:49falsefull<p>We have a brand new e-book in town folks &nbsp;In this brand new e-book, available in FacebookDisrupter.com, we cover the ins and outs of how the platform works, why a lot of the previous lessons are wrong, some of the biggest mistakes people make, and how are you can use the machine to work smarter instead of you working harder. &nbsp;Optimization a Facebook Ad Accounts is one of the most vital disciplines any media buyer should understand. It’s also one of the most widely misunderstood tools in the tool belt. &nbsp;Sadly, at least 80% of people who run Facebook ads were taught by somebody that is not an expert in Facebook ads. More often than not most of the lessons that are being taught, are being handed down from Google and email disciplines. &nbsp;The fact of the matter is, these can be affecting solutions, however they tremendously limit upside potential. &nbsp;By the nature of the platform, if you have a good business model, you can do things rather poorly at small scale and be successful &nbsp;However if you have a bad business model, or you were trying to truly Scaling Your Brand, these tactics will fundamentally limit your success.</p> Charley TichenorAd Agencies don’t do what you think they doAd Agencies don’t do what you think they doA lot of people think Ad agencies are designed to do marketing for companies. That the goal is to drive success for their clients. That their success as a business, is built on doing a good job.

None of this is true, for the vast majority of ad agencies in the world.  Most ad agencies are not focused not to deliver good results.  Most ad agencies are not focused on building a business for you  Most ad agencies are not focused making your company successful  As somebody that spent millions and millions and millions of dollars as a supervisor and heading up ad agencies for years, let me give you the real secret behind with an ad agency is actually supposed to do.  Most ad agencies number one and only objective, is to make the person that hired them, look good to their boss.  There are obviously exceptions, but these exceptions are far far far outnumbered by myopic investment bankers who sell ideas, ego and spend far too much time writing reports and making presentations than actually sitting in the work.

]]>A lot of people think Ad agencies are designed to do marketing for companies. That the goal is to drive success for their clients. That their success as a business, is built on doing a good job.

None of this is true, for the vast majority of ad agencies in the world.  Most ad agencies are not focused not to deliver good results.  Most ad agencies are not focused on building a business for you  Most ad agencies are not focused making your company successful  As somebody that spent millions and millions and millions of dollars as a supervisor and heading up ad agencies for years, let me give you the real secret behind with an ad agency is actually supposed to do.  Most ad agencies number one and only objective, is to make the person that hired them, look good to their boss.  There are obviously exceptions, but these exceptions are far far far outnumbered by myopic investment bankers who sell ideas, ego and spend far too much time writing reports and making presentations than actually sitting in the work.

]]>23856d81-ac1b-4131-a280-ee6108de927eTue, 31 Aug 2021 16:11:50 -040017:30falsefull<p>A lot of people think Ad agencies are designed to do marketing for companies. That the goal is to drive success for their clients. That their success as a business, is built on doing a good job.<br> <br> None of this is true, for the vast majority of ad agencies in the world. &nbsp;Most ad agencies are not focused not to deliver good results. &nbsp;Most ad agencies are not focused on building a business for you &nbsp;Most ad agencies are not focused making your company successful &nbsp;As somebody that spent millions and millions and millions of dollars as a supervisor and heading up ad agencies for years, let me give you the real secret behind with an ad agency is actually supposed to do. &nbsp;Most ad agencies number one and only objective, is to make the person that hired them, look good to their boss. &nbsp;There are obviously exceptions, but these exceptions are far far far outnumbered by myopic investment bankers who sell ideas, ego and spend far too much time writing reports and making presentations than actually sitting in the work.</p> Charley TichenorFacebook Ads: “The Scrum Doc” - Training sessionFacebook Ads: “The Scrum Doc” - Training sessionThe Only Facebook Reporting Dashboard You’ll Ever Need!

The Scrum Doc is an easily updatable spreadsheet that shows all performance across campaigns, funnels and platforms in a format that allows far more actionable insight that any single ads manager dashboard.

The Scrum Doc is a daily account of KPIs, usually organized by part of the funnel, platform and offer.

The Scrum Doc takes spend, conversions, revenue, clicks, etc. and displays them in a format that allows for east pattern recognition.

The Scrum Doc allows business decisions to be made at a higher level than day to day performance.

The Scrum Doc can be programmed to show calculated metrics like CPA, ROAS, AOV, CR etc.

The Scrum Doc serves as a collection of platform level metrics to provide a single source of truth.

The Scrum Doc provides a simple view to see the impact of marketing efforts across initiatives.

I have used this type of doc to track performance for 8 clients on 4 platforms with over 1M in spend a week

]]>The Only Facebook Reporting Dashboard You’ll Ever Need!

The Scrum Doc is an easily updatable spreadsheet that shows all performance across campaigns, funnels and platforms in a format that allows far more actionable insight that any single ads manager dashboard.

The Scrum Doc is a daily account of KPIs, usually organized by part of the funnel, platform and offer.

The Scrum Doc takes spend, conversions, revenue, clicks, etc. and displays them in a format that allows for east pattern recognition.

The Scrum Doc allows business decisions to be made at a higher level than day to day performance.

The Scrum Doc can be programmed to show calculated metrics like CPA, ROAS, AOV, CR etc.

The Scrum Doc serves as a collection of platform level metrics to provide a single source of truth.

The Scrum Doc provides a simple view to see the impact of marketing efforts across initiatives.

I have used this type of doc to track performance for 8 clients on 4 platforms with over 1M in spend a week

]]>609dc618-c5e8-4907-a281-cc1e3835506fTue, 31 Aug 2021 01:00:00 -040031:10falsefull<p>The Only Facebook Reporting Dashboard You’ll Ever Need!<br> <br> The Scrum Doc is an easily updatable spreadsheet that shows all performance across campaigns, funnels and platforms in a format that allows far more actionable insight that any single ads manager dashboard.<br> <br> The Scrum Doc is a daily account of KPIs, usually organized by part of the funnel, platform and offer.<br> <br> The Scrum Doc takes spend, conversions, revenue, clicks, etc. and displays them in a format that allows for east pattern recognition.<br> <br> The Scrum Doc allows business decisions to be made at a higher level than day to day performance.<br> <br> The Scrum Doc can be programmed to show calculated metrics like CPA, ROAS, AOV, CR etc.<br> <br> The Scrum Doc serves as a collection of platform level metrics to provide a single source of truth.<br> <br> The Scrum Doc provides a simple view to see the impact of marketing efforts across initiatives.<br> <br> I have used this type of doc to track performance for 8 clients on 4 platforms with over 1M in spend a week</p> Charley TichenorFacebook Ads Masterclass Power Hour: We finish our Deep Dive into the new FacebookDisrupter.com eBookFacebook Ads Masterclass Power Hour: We finish our Deep Dive into the new FacebookDisrupter.com eBookeBook 19: Don't Fight The Beast and Q&A!  Your Questions: 1: Optimization 2: Dynamic Creative 3: Drop Shipping AND MORE!!!!!

]]>eBook 19: Don't Fight The Beast and Q&A!  Your Questions: 1: Optimization 2: Dynamic Creative 3: Drop Shipping AND MORE!!!!!

]]>d03edeb0-9a62-4761-aed0-a52753dbb176Mon, 30 Aug 2021 23:06:17 -040001:00:20falsefull<p>eBook 19: Don't Fight The Beast and Q&amp;A! &nbsp;Your Questions: 1: Optimization 2: Dynamic Creative 3: Drop Shipping AND MORE!!!!!</p> Charley TichenorIn Facebook Ads... CPC, CPM, CTR and Detailed Targeting, are OBSOLETEIn Facebook Ads... CPC, CPM, CTR and Detailed Targeting, are OBSOLETEFacebook is an OCPM platform.

This means it prioritizes attention, and sells that to businesses for profit.
The bid in the auction is determined by Budget and Estimated Action Rate
If you want to get cheaper results, you have to get a better Estimated Action Rate
The absolute best way to achieve this is with a better ad.

Audiences: restrict the scope of where each ad's lookalike audience can find good impressions
Tactics: short win methods that don't build long-term success

]]>Facebook is an OCPM platform.

This means it prioritizes attention, and sells that to businesses for profit.
The bid in the auction is determined by Budget and Estimated Action Rate
If you want to get cheaper results, you have to get a better Estimated Action Rate
The absolute best way to achieve this is with a better ad.

Audiences: restrict the scope of where each ad's lookalike audience can find good impressions
Tactics: short win methods that don't build long-term success

]]>a67fc42f-1b2d-4b08-88e2-2233b21dd615Mon, 30 Aug 2021 16:30:17 -040011:22falsefull<p>Facebook is an OCPM platform.<br> <br> This means it prioritizes attention, and sells that to businesses for profit.<br> The bid in the auction is determined by Budget and Estimated Action Rate<br> If you want to get cheaper results, you have to get a better Estimated Action Rate<br> The absolute best way to achieve this is with a better ad.<br> <br> Audiences: restrict the scope of where each ad's lookalike audience can find good impressions<br> Tactics: short win methods that don't build long-term success</p> Charley TichenorThe Best Audience on FacebookThe Best Audience on Facebook"The Best Audience on Facebook"
In this class, we cover what is the best audience on Facebook to target with ads.  
There are many reasons why many people want to target many different audiences, but the architecture of the algorithm and the way that machine learning and big data works cruise out that one audience is better than all of the rats. In this video, we dive through not only what that audience is but also deep dive into the details of why it’s the best audience.  

Our homework for this week was to tell me why you’re using this audience or why you aren’t using this audience.
If you do this Homework or any homework from any of the lessons, you will get any e-book from FacebookDisrupter.com for free or 50% off any tier from the Patreon.

I hope you enjoy it, this one was fun

]]>"The Best Audience on Facebook"
In this class, we cover what is the best audience on Facebook to target with ads.  
There are many reasons why many people want to target many different audiences, but the architecture of the algorithm and the way that machine learning and big data works cruise out that one audience is better than all of the rats. In this video, we dive through not only what that audience is but also deep dive into the details of why it’s the best audience.  

Our homework for this week was to tell me why you’re using this audience or why you aren’t using this audience.
If you do this Homework or any homework from any of the lessons, you will get any e-book from FacebookDisrupter.com for free or 50% off any tier from the Patreon.

I hope you enjoy it, this one was fun

]]>265a8763-596d-47f5-97b8-1871d055b672Mon, 22 Mar 2021 19:45:45 -040018:31falsefull<p>"The Best Audience on Facebook"<br> In this class, we cover what is the best audience on Facebook to target with ads. &nbsp;<br> There are many reasons why many people want to target many different audiences, but the architecture of the algorithm and the way that machine learning and big data works cruise out that one audience is better than all of the rats. In this video, we dive through not only what that audience is but also deep dive into the details of why it’s the best audience. &nbsp;<br> <br> Our homework for this week was to tell me why you’re using this audience or why you aren’t using this audience.<br> If you do this Homework or any homework from any of the lessons, you will get any e-book from FacebookDisrupter.com for free or 50% off any tier from the Patreon. <br> <br> I hope you enjoy it, this one was fun</p> Charley TichenorFacebook's 1Day Post Click Attribution: a Secret of the Facebook EliteFacebook's 1Day Post Click Attribution: a Secret of the Facebook EliteThe Highest Quality Source of Truth of all Digital Advertising
 - It's Shared Among all Platforms
 - It's the Most ACTIONABLE Data Point
 - Yes, it's Incomplete and That's 100% Okay

 Within 24 hours after clicking on an ad, what does someone do?
This is the MOST IMPORTANT data point, and the BEST WAY to measure the impact of testing, which should be our #1 priority.

]]>The Highest Quality Source of Truth of all Digital Advertising
 - It's Shared Among all Platforms
 - It's the Most ACTIONABLE Data Point
 - Yes, it's Incomplete and That's 100% Okay

 Within 24 hours after clicking on an ad, what does someone do?
This is the MOST IMPORTANT data point, and the BEST WAY to measure the impact of testing, which should be our #1 priority.

]]>037fbd0c-88f2-4dcf-a7f4-c5459de30204Thu, 18 Mar 2021 01:30:30 -040004:51falsefull<p>The Highest Quality Source of Truth of all Digital Advertising<br> &nbsp;- It's Shared Among all Platforms<br> &nbsp;- It's the Most ACTIONABLE Data Point<br> &nbsp;- Yes, it's Incomplete and That's 100% Okay<br> <br> &nbsp;Within 24 hours after clicking on an ad, what does someone do?<br> This is the MOST IMPORTANT data point, and the BEST WAY to measure the impact of testing, which should be our #1 priority.</p> Charley TichenorFacebook's OCPM: a Secret of the Facebook EliteFacebook's OCPM: a Secret of the Facebook EliteStarting with the WHY, we explore Optimised CPM  
- We also cover HOW this works, and why this means that the VALUE classic metrics like CPC, CTR and yes, even CPM... have been completely undermined.  

Optimized CPM (Cost per 1,000 impressions) is a bid type that shows your ad to people who are more likely to take the action you want. For example, if your advertising objective is to drive customers to your website, an optimized CPM bid will be shown to people who are more likely to navigate to your external link.  With this bid type, you pay for impressions (CPM). Your bid will automatically adjust to help your ads reach the people you care about, but you won't spend more than your budget.

]]>Starting with the WHY, we explore Optimised CPM  
- We also cover HOW this works, and why this means that the VALUE classic metrics like CPC, CTR and yes, even CPM... have been completely undermined.  

Optimized CPM (Cost per 1,000 impressions) is a bid type that shows your ad to people who are more likely to take the action you want. For example, if your advertising objective is to drive customers to your website, an optimized CPM bid will be shown to people who are more likely to navigate to your external link.  With this bid type, you pay for impressions (CPM). Your bid will automatically adjust to help your ads reach the people you care about, but you won't spend more than your budget.

]]>8b5f5921-81d3-4b7c-a56c-f2e2690a453eThu, 18 Mar 2021 01:28:23 -040004:47falsefull<p>Starting with the WHY, we explore Optimised CPM &nbsp;<br> - We also cover HOW this works, and why this means that the VALUE classic metrics like CPC, CTR and yes, even CPM... have been completely undermined. &nbsp;<br> <br> Optimized CPM (Cost per 1,000 impressions) is a bid type that shows your ad to people who are more likely to take the action you want. For example, if your advertising objective is to drive customers to your website, an optimized CPM bid will be shown to people who are more likely to navigate to your external link. &nbsp;With this bid type, you pay for impressions (CPM). Your bid will automatically adjust to help your ads reach the people you care about, but you won't spend more than your budget.</p> Charley TichenorHow To Build a Winning Facebook Ad Account in 2021How To Build a Winning Facebook Ad Account in 2021Centralize Ad Spend Dynamic Creative Retargeting Ads Attribution (Source of Truth in Facebook Ads) Post IDs (Use Existing Post) Testing & Control Elements Avoid Short Wins, Focus on Big Wins Investment Management Solve With Simplicity, and WIN!   📈 I Help Businesses Make Facebook Advertising Simple with Honest Trustworthy Results 💯 Alignment, Transparency & Focus for Success  👨‍🏫I’m not an Agency, I teach people how to make Facebook, and all Paid Media successful and easy  🤨 Have you been lied to, or fed excuses by Agencies, Gurus or Experts as performance slips? 🔥 Has your business struggled to get past $5k+ daily on Paid Media, while eating hours a day? 🤨 Is your agency struggling to maximize value in the ever changing world of Facebook?  🥳That’s my specialty!  👍 I’ve helped $5M-$10M brands grow to $20M-$30M 💪 I’ve helped entrepreneurs go from struggling with ads to struggling with fulfillment and growth 🤘I’ve helped agencies scale their clients by 2-3x within months  I’ve been working with Facebook internal teams to define best practices and my case studies have been taught to Reps and sold by gurus for years  🤩 I help businesses that are frustrated with Facebook Ads, and Agencies, to see success. This helps them allocate resources to taking advantage of opportunities & scale their success. Typically, students and clients can see stability, and better results with less daily work within 8-12 weeks!  I’m a Facebook Top 100 Advertising Expert in USA 💴  9figures USD in Revenue Generated  Clients: DTC, CPG, SAAS & Subscription Brands  ✅Published in Facebook Success Stories & Case Studies, DTC Newsletter & Utopia  🎙My Podcasts: The Facebook Disrupter The Porch Online

]]>Centralize Ad Spend Dynamic Creative Retargeting Ads Attribution (Source of Truth in Facebook Ads) Post IDs (Use Existing Post) Testing & Control Elements Avoid Short Wins, Focus on Big Wins Investment Management Solve With Simplicity, and WIN!   📈 I Help Businesses Make Facebook Advertising Simple with Honest Trustworthy Results 💯 Alignment, Transparency & Focus for Success  👨‍🏫I’m not an Agency, I teach people how to make Facebook, and all Paid Media successful and easy  🤨 Have you been lied to, or fed excuses by Agencies, Gurus or Experts as performance slips? 🔥 Has your business struggled to get past $5k+ daily on Paid Media, while eating hours a day? 🤨 Is your agency struggling to maximize value in the ever changing world of Facebook?  🥳That’s my specialty!  👍 I’ve helped $5M-$10M brands grow to $20M-$30M 💪 I’ve helped entrepreneurs go from struggling with ads to struggling with fulfillment and growth 🤘I’ve helped agencies scale their clients by 2-3x within months  I’ve been working with Facebook internal teams to define best practices and my case studies have been taught to Reps and sold by gurus for years  🤩 I help businesses that are frustrated with Facebook Ads, and Agencies, to see success. This helps them allocate resources to taking advantage of opportunities & scale their success. Typically, students and clients can see stability, and better results with less daily work within 8-12 weeks!  I’m a Facebook Top 100 Advertising Expert in USA 💴  9figures USD in Revenue Generated  Clients: DTC, CPG, SAAS & Subscription Brands  ✅Published in Facebook Success Stories & Case Studies, DTC Newsletter & Utopia  🎙My Podcasts: The Facebook Disrupter The Porch Online

]]>2e00152d-947c-4188-9f8e-e31e3ea32e12Wed, 17 Mar 2021 21:33:38 -040022:34falsefull<p>Centralize Ad Spend Dynamic Creative Retargeting Ads Attribution (Source of Truth in Facebook Ads) Post IDs (Use Existing Post) Testing &amp; Control Elements Avoid Short Wins, Focus on Big Wins Investment Management Solve With Simplicity, and WIN! &nbsp;&nbsp;📈 I Help Businesses Make Facebook Advertising Simple with Honest Trustworthy Results 💯 Alignment, Transparency &amp; Focus for Success &nbsp;👨‍🏫I’m not an Agency, I teach people how to make Facebook, and all Paid Media successful and easy &nbsp;🤨 Have you been lied to, or fed excuses by Agencies, Gurus or Experts as performance slips? 🔥 Has your business struggled to get past $5k+ daily on Paid Media, while eating hours a day? 🤨 Is your agency struggling to maximize value in the ever changing world of Facebook? &nbsp;🥳That’s my specialty! &nbsp;👍 I’ve helped $5M-$10M brands grow to $20M-$30M 💪 I’ve helped entrepreneurs go from struggling with ads to struggling with fulfillment and growth 🤘I’ve helped agencies scale their clients by 2-3x within months &nbsp;I’ve been working with Facebook internal teams to define best practices and my case studies have been taught to Reps and sold by gurus for years &nbsp;🤩 I help businesses that are frustrated with Facebook Ads, and Agencies, to see success. This helps them allocate resources to taking advantage of opportunities &amp; scale their success. Typically, students and clients can see stability, and better results with less daily work within 8-12 weeks! &nbsp;I’m a Facebook Top 100 Advertising Expert in USA 💴 &nbsp;9figures USD in Revenue Generated &nbsp;Clients: DTC, CPG, SAAS &amp; Subscription Brands &nbsp;✅Published in Facebook Success Stories &amp; Case Studies, DTC Newsletter &amp; Utopia &nbsp;🎙My Podcasts: The Facebook Disrupter The Porch Online</p> Charley TichenorDTC & eCom Masterclass Q&A: 3.17.21DTC & eCom Masterclass Q&A: 3.17.21📈 I Help Businesses Make Facebook Advertising Simple with Honest Trustworthy Results 💯 Alignment, Transparency & Focus for Success  👨‍🏫I’m not an Agency, I teach people how to make Facebook, and all Paid Media successful and easy  🤨 Have you been lied to, or fed excuses by Agencies, Gurus or Experts as performance slips? 🔥 Has your business struggled to get past $5k+ daily on Paid Media, while eating hours a day? 🤨 Is your agency struggling to maximize value in the ever changing world of Facebook?  🥳That’s my specialty!  👍 I’ve helped $5M-$10M brands grow to $20M-$30M 💪 I’ve helped entrepreneurs go from struggling with ads to struggling with fulfillment and growth 🤘I’ve helped agencies scale their clients by 2-3x within months  I’ve been working with Facebook internal teams to define best practices and my case studies have been taught to Reps and sold by gurus for years  🤩 I help businesses that are frustrated with Facebook Ads, and Agencies, to see success. This helps them allocate resources to taking advantage of opportunities & scale their success. Typically, students and clients can see stability, and better results with less daily work within 8-12 weeks!  I’m a Facebook Top 100 Advertising Expert in USA 💴  9figures USD in Revenue Generated  Clients: DTC, CPG, SAAS & Subscription Brands  ✅Published in Facebook Success Stories & Case Studies, DTC Newsletter & Utopia  🎙My Podcasts: The Facebook Disrupter The Porch Online

]]>📈 I Help Businesses Make Facebook Advertising Simple with Honest Trustworthy Results 💯 Alignment, Transparency & Focus for Success  👨‍🏫I’m not an Agency, I teach people how to make Facebook, and all Paid Media successful and easy  🤨 Have you been lied to, or fed excuses by Agencies, Gurus or Experts as performance slips? 🔥 Has your business struggled to get past $5k+ daily on Paid Media, while eating hours a day? 🤨 Is your agency struggling to maximize value in the ever changing world of Facebook?  🥳That’s my specialty!  👍 I’ve helped $5M-$10M brands grow to $20M-$30M 💪 I’ve helped entrepreneurs go from struggling with ads to struggling with fulfillment and growth 🤘I’ve helped agencies scale their clients by 2-3x within months  I’ve been working with Facebook internal teams to define best practices and my case studies have been taught to Reps and sold by gurus for years  🤩 I help businesses that are frustrated with Facebook Ads, and Agencies, to see success. This helps them allocate resources to taking advantage of opportunities & scale their success. Typically, students and clients can see stability, and better results with less daily work within 8-12 weeks!  I’m a Facebook Top 100 Advertising Expert in USA 💴  9figures USD in Revenue Generated  Clients: DTC, CPG, SAAS & Subscription Brands  ✅Published in Facebook Success Stories & Case Studies, DTC Newsletter & Utopia  🎙My Podcasts: The Facebook Disrupter The Porch Online

]]>d727f642-c5ca-4892-9ceb-e5dc1d1ef3cfWed, 17 Mar 2021 21:32:35 -040056:44falsefull<p>📈 I Help Businesses Make Facebook Advertising Simple with Honest Trustworthy Results 💯 Alignment, Transparency &amp; Focus for Success &nbsp;👨‍🏫I’m not an Agency, I teach people how to make Facebook, and all Paid Media successful and easy &nbsp;🤨 Have you been lied to, or fed excuses by Agencies, Gurus or Experts as performance slips? 🔥 Has your business struggled to get past $5k+ daily on Paid Media, while eating hours a day? 🤨 Is your agency struggling to maximize value in the ever changing world of Facebook? &nbsp;🥳That’s my specialty! &nbsp;👍 I’ve helped $5M-$10M brands grow to $20M-$30M 💪 I’ve helped entrepreneurs go from struggling with ads to struggling with fulfillment and growth 🤘I’ve helped agencies scale their clients by 2-3x within months &nbsp;I’ve been working with Facebook internal teams to define best practices and my case studies have been taught to Reps and sold by gurus for years &nbsp;🤩 I help businesses that are frustrated with Facebook Ads, and Agencies, to see success. This helps them allocate resources to taking advantage of opportunities &amp; scale their success. Typically, students and clients can see stability, and better results with less daily work within 8-12 weeks! &nbsp;I’m a Facebook Top 100 Advertising Expert in USA 💴 &nbsp;9figures USD in Revenue Generated &nbsp;Clients: DTC, CPG, SAAS &amp; Subscription Brands &nbsp;✅Published in Facebook Success Stories &amp; Case Studies, DTC Newsletter &amp; Utopia &nbsp;🎙My Podcasts: The Facebook Disrupter The Porch Online</p> Charley TichenorFacebook Testing Best Practices: Creative Testing, Strategic & Tactical too + the #1 Mistake made by Most AdvertsFacebook Testing Best Practices: Creative Testing, Strategic & Tactical too + the #1 Mistake made by Most AdvertsWe go over the Best Practices in Testing on Facebook:
 - Control Elements
 - Testing Variables
 - Hypothesis
 - Documentation

How to do Creative Testing, with high confidence
How to Test strategic elements like offers, pricing and customer journey
How to Test Tactical elements, like bidding and architecture
 + The #1 Mistake most people make, why the impact that can have on Scaling Success

]]>We go over the Best Practices in Testing on Facebook:
 - Control Elements
 - Testing Variables
 - Hypothesis
 - Documentation

How to do Creative Testing, with high confidence
How to Test strategic elements like offers, pricing and customer journey
How to Test Tactical elements, like bidding and architecture
 + The #1 Mistake most people make, why the impact that can have on Scaling Success

]]>719106db-68bd-4f41-9406-31fb99eafb3aThu, 11 Mar 2021 03:45:42 -040020:45falsefull18181<p>We go over the Best Practices in Testing on Facebook:<br> &nbsp;- Control Elements<br> &nbsp;- Testing Variables<br> &nbsp;- Hypothesis<br> &nbsp;- Documentation<br> <br> How to do Creative Testing, with high confidence <br> How to Test strategic elements like offers, pricing and customer journey <br> How to Test Tactical elements, like bidding and architecture<br> &nbsp;+ The #1 Mistake most people make, why the impact that can have on Scaling Success</p> Charley TichenorHow to Build a Successful Facebook Ad Account: 3 Simple Steps + the #1 Secret of the Facebook EliteHow to Build a Successful Facebook Ad Account: 3 Simple Steps + the #1 Secret of the Facebook EliteLet's make Facebook Easy, and let's Address why People Preach against these Best Practices (hint: there is profit in teaching failure and fear)
1. Audiences: The Best Practice of Truly Successful Advertisers, how to Solve with Simplicity, and what my best Audiences have been FOR YEARS 2. Account Simplicity, and the Right Number ads:
How many ads do you need to hit $1k, $10k or $50k spend per day
3. Machine Learning: How to construct accounts to let Facebook do all the hard work  
AND THE #1 SECRET OF THE FACEBOOK ELITE: 1day Post Click Reporting

]]>Let's make Facebook Easy, and let's Address why People Preach against these Best Practices (hint: there is profit in teaching failure and fear)
1. Audiences: The Best Practice of Truly Successful Advertisers, how to Solve with Simplicity, and what my best Audiences have been FOR YEARS 2. Account Simplicity, and the Right Number ads:
How many ads do you need to hit $1k, $10k or $50k spend per day
3. Machine Learning: How to construct accounts to let Facebook do all the hard work  
AND THE #1 SECRET OF THE FACEBOOK ELITE: 1day Post Click Reporting

]]>a6cb4f8e-9e76-4e51-8c49-2f1ae5cd197cThu, 11 Mar 2021 03:24:27 -040022:03falsefull17171<p>Let's make Facebook Easy, and let's Address why People Preach against these Best Practices (hint: there is profit in teaching failure and fear) <br> 1. Audiences: The Best Practice of Truly Successful Advertisers, how to Solve with Simplicity, and what my best Audiences have been FOR YEARS 2. Account Simplicity, and the Right Number ads: <br> How many ads do you need to hit $1k, $10k or $50k spend per day <br> 3. Machine Learning: How to construct accounts to let Facebook do all the hard work &nbsp;<br> AND THE #1 SECRET OF THE FACEBOOK ELITE: 1day Post Click Reporting</p> Charley TichenorTargeting with Creative and How the Auction WorksTargeting with Creative and How the Auction Works"Targeting" is dead... the Creative is KING, Long Live the King Here we breakdown how you can turn your "burdens for profit" into sources of long-term business success. Also, we cover, in a simple way, how the Facebook Auction works, and why nearly every "HACK" is basically just a short con scam that will hurt you in the long run.

]]>"Targeting" is dead... the Creative is KING, Long Live the King Here we breakdown how you can turn your "burdens for profit" into sources of long-term business success. Also, we cover, in a simple way, how the Facebook Auction works, and why nearly every "HACK" is basically just a short con scam that will hurt you in the long run.

]]>d8752ce0-ab28-41e5-950f-86e07b7df7caSun, 28 Feb 2021 07:00:41 -040033:40falsefull<p>"Targeting" is dead... the Creative is KING, Long Live the King Here we breakdown how you can turn your "burdens for profit" into sources of long-term business success. Also, we cover, in a simple way, how the Facebook Auction works, and why nearly every "HACK" is basically just a short con scam that will hurt you in the long run.</p> Charley TichenorWhy Interest Group Targeting on Facebook, is TRASH (A Deep Dive)Why Interest Group Targeting on Facebook, is TRASH (A Deep Dive)We break down the differences between Interest Groups and LALs, and why interest Group are obsolete and a "Worst Practice"... in extreme detail.

]]>We break down the differences between Interest Groups and LALs, and why interest Group are obsolete and a "Worst Practice"... in extreme detail.

]]>f807c5a7-1048-4042-a41a-e4cc61180206Sun, 28 Feb 2021 06:31:12 -040029:26falsefull<p>We break down the differences between Interest Groups and LALs, and why interest Group are obsolete and a "Worst Practice"... in extreme detail.</p> Charley TichenorEcoSystem ROAS, the elite version of MER (a solution to iOS14 scares)EcoSystem ROAS, the elite version of MER (a solution to iOS14 scares)Data Is King... The FB Dashboard is Basically Useless When Managing a Brand... Here’s What You Need to Know

]]>Data Is King... The FB Dashboard is Basically Useless When Managing a Brand... Here’s What You Need to Know

]]>56aca349-2cd6-4fa1-9ad8-dd05bbcc3fa6Sun, 28 Feb 2021 05:52:37 -040015:31falsefull<p>Data Is King... The FB Dashboard is Basically Useless When Managing a Brand... Here’s What You Need to Know</p> Charley TichenorCAPI: Facebook Ads Server to Server SolutionCAPI: Facebook Ads Server to Server SolutionSome people oppose CAPI, or haven’t made use of it yet - other folks think that data is important, and succeeding in business is of value.

]]>Some people oppose CAPI, or haven’t made use of it yet - other folks think that data is important, and succeeding in business is of value.

]]>79bb5c03-c4e1-4466-bd33-b0a6e0bdb39aSun, 28 Feb 2021 00:32:11 -040029:18falsefull<p>Some people oppose CAPI, or haven’t made use of it yet - other folks think that data is important, and succeeding in business is of value.</p> Charley TichenorWhy CPC and CPMs don't matterWhy CPC and CPMs don't matterPretty self-explanatory, CPC & CPM's don't matter and I'm here to show you why.

]]>Pretty self-explanatory, CPC & CPM's don't matter and I'm here to show you why.

]]>d6194e2b-72c6-4b0a-9b9b-f68140e6dbceThu, 25 Feb 2021 01:01:18 -040058:16falsefull<p>Pretty self-explanatory, CPC &amp; CPM's don't matter and I'm here to show you why.</p> Charley TichenoriOS14 Best Practices Deep DiveiOS14 Best Practices Deep DiveJoin us today as we take on iOS14.  We tackle the new privacy restrictions, and how we can use them to our advantage.


Come join the community

www.FacebookDisrupter.com

]]>Join us today as we take on iOS14.  We tackle the new privacy restrictions, and how we can use them to our advantage.


Come join the community

www.FacebookDisrupter.com

]]>9e406138-de37-4f56-90f8-48369a7dff7bSat, 20 Feb 2021 21:35:58 -040041:03falsefull<p>Join us today as we take on iOS14. &nbsp;We tackle the new privacy restrictions, and how we can use them to our advantage.</p> <p><br></p> <p>Come join the community</p> <p>www.FacebookDisrupter.com</p> Charley Tichenor