The Front Row Podcast for Entrepreneurs

Your 15-Minute AI Routine

Tue, 03 Mar 2026 06:00:00 -0500

What if just 15 minutes a day with AI could completely transform your productivity? In this episode, I share the exact daily routine I use and recommend to my clients. It is simple enough to do every single day, and that is exactly why it works.

The people who get the most out of AI are not the ones who spend hours learning prompts or mastering every feature. They are the people who show up every day with a simple routine. This episode gives you that routine, step by step.

In this episode, I cover:

The three-part daily AI routine that takes just 15 minutes
How to use a Brain Dump to get everything out of your head and give AI context
Why asking for your Priority Pick changes how you approach your entire day
How to use a Quick Win to build momentum through dopamine and follow-through
Why keeping one running conversation thread is a game-changer
The science behind why small completed tasks make you want to keep going
Pro tips to make the routine stick, including same time same place, and why your brain dump does not need to be perfect

I also share why the best productivity system is the one you actually use, and how committing to this routine for 30 days can change the way you run your business.

Grab the free companion guide, The 15-Minute AI Routine: Your Daily Productivity System, at jenlehner.com/101. It walks you through everything from this episode so you can start using it tomorrow morning.

Try this routine for seven days and come tell me what shifted. Screenshot your brain dump and share it on Instagram stories. Tag me @jen_lehner. I would love to see it and cheer you on.

The Big AI Freakout

Fri, 20 Feb 2026 18:10:00 -0500

If you have been following the buzz around Matt Shumer's viral article "Something Big Is Happening," you have probably noticed it sparked a massive debate. Some people are panicking. Others are rolling their eyes. In this episode, instead of picking a side, I break down all of the major counter-arguments, and share the surprising common ground where everyone actually agrees.

What emerged is more useful than any single hot take. Whether you lean toward the "sky is falling" camp or the "it's all hype" crowd, the real gold lives in the middle. And that is exactly what this episode is about.

In this episode, I cover:

The four points of agreement across Shumer, Gary Marcus, Ben Bentzin, Jeremy Kahn, and other experts
Why even the harshest critics are not telling you to ignore AI
How to use the "one hour a day" rule as a practical professional development strategy
What a week of daily AI experimentation actually looks like for a business owner
Why AI's emerging "taste and judgment" capability should get your attention
The Gen X advantage when it comes to working with AI tools

I also share my own experience with AI demonstrating something that felt like genuine insight, not just pattern matching, and why I am no longer sure that "nuance jobs" are as safe as we think.

This episode is designed to cut through the noise and give you a clear, practical path forward, no matter where you fall in the AI debate.

Try the one hour a day challenge for just one week and come tell me what you discover. DM me on Instagram at @jen_lehner. I genuinely want to hear about it.

Which AI Should I Actually Use?

Tue, 13 Jan 2026 07:00:00 -0500

If you have ever opened ChatGPT, Claude, Gemini, or another AI tool and felt unsure where to start, this episode will give you clarity.

This is one of the most common questions I hear, and in this episode, I walk you through how to think about AI tools in a way that removes confusion and decision fatigue. Instead of chasing the “best” tool, you will learn how to approach AI strategically so it actually supports your work instead of slowing you down.

Rather than reviewing tools feature by feature, this episode focuses on how to decide which AI to use based on the task in front of you. You will hear how I evaluate different tools, how I think about their strengths, and how I personally use multiple AI tools together without overcomplicating my workflow.

In this episode, I cover:

Why most AI tools can handle the majority of business tasks
What actually matters when choosing between popular AI tools
How to match the right tool to the right task
The mindset shift that eliminates analysis paralysis with AI
How to explore multiple tools without wasting time or money
What to know about free versus paid AI plans

I also share how I personally use different AI tools for writing, research, content creation, and day-to-day business work, along with the framework I recommend if you are just getting started.

This episode is designed to help you stop overthinking AI and start using it with confidence.

After you listen, DM me on Instagram at @jen_lehner and tell me which tool you are most curious to try next. I would love to hear.

The One Document That Makes AI Actually Understand Your Business

Tue, 06 Jan 2026 15:45:00 -0500

If you have been using AI and feeling like the output is generic or off, this episode will change how you use it. The issue is usually not the tool. It is the lack of context. In this episode, I share how to create a Core Prompt, a single document that helps AI understand your business, your audience, and your voice.

A Core Prompt gives AI a clear source of truth so you are not starting from scratch every time. The result is better output, less editing, and responses that actually sound like you.

In this episode, I cover:

Why AI sounds generic without proper context
How one document can dramatically improve your AI results
How to use a Core Prompt as an onboarding guide for AI tools
Where to store and reuse it across platforms

I also walk through how to create your Core Prompt in a practical way and how I use it inside tools like Claude and NotebookLM (and everywhere!) to keep everything consistent and on brand.

This is a foundational episode that makes everything you do with AI easier and more effective.

Don’t miss this episode and let me know your thoughts after you listen. I always love hearing from you. DM me on Instagram @jen_lehner

Automate Everything: Demystifying AI Agents with Jacob Bank

Tue, 01 Jul 2025 12:34:00 -0500

This episode is a must-listen if you're a solopreneur or small business owner who's curious about AI but doesn’t speak “tech.”

I sat down with Jacob Bank, founder and CEO of Relay.app—a no-code platform that lets you build your own AI agents (even if you’ve never written a line of code). Jacob shares exactly how he uses 40+ AI agents to run marketing, support, sales, finance, and more... all without a team.

This isn’t theoretical. Jacob is doing this right now—running a full company solo, with the help of AI.

What You’ll Learn in This Episode:

What an AI agent actually is (and why it's not just a chatbot)
The simple 5-step workflow Jacob uses for repurposing content on autopilot
The one chart that changed everything (hint: it's got 40 AI agents on it)
How to think in flowcharts instead of tech terms
Why AI is still underhyped—yes, underhyped
The critical skill that every solopreneur should start building now

This is one of those episodes you’ll return to whenever you’re ready to take your business automation to the next level—it’s that good.

Mentioned in this episode:

Relay.app Commercial

Relay.app Commercial

Instagram Lead Machine: How to Use ManyChat the Right Way in 2025 with Mel Eilers

Tue, 29 Apr 2025 09:30:00 -0500

In this episode, I sit down with ManyChat expert, Mel Eilers, to uncover how to unlock explosive engagement, higher conversions, and seamless customer experiences through the power of DM automation. If you’ve been sleeping on ManyChat—or if you’ve barely scratched the surface—this conversation will blow your mind.

We dig into how Instagram and ManyChat have evolved, why DM automation is absolutely critical for lead generation today, and simple strategies you can implement this week (even if you’re a total beginner). Mel shares real-world case studies, the latest AI integrations, and actionable tips to avoid the pitfalls that many businesses make when automating.

What You’ll Learn in This Episode:

What exactly is ManyChat—and why it’s 100% Meta-approved
Why DM automation skyrockets your conversion rates compared to link-in-bio strategies
How to set up your first "lead magnet" flow inside the DMs
Story triggers, Live triggers, and 10+ ways to automate lead capture
How (and when) to use DM automations without annoying your followers
The power of conditional logic and tagging to personalize your marketing
Common mistakes brands make—and how to avoid them
Two powerful case studies: one for coaches, one for e-commerce brands
What you need to know about ManyChat's AI features and integrations with ChatGPT

The golden rules of permission-based marketing in 2025

LinkedIn Goldmine: How to Use LinkedIn the Right Way in 2025 with Scott Aaron

Tue, 22 Apr 2025 08:04:00 -0500

In this episode, I sit down with LinkedIn expert, Scott Aaron to dig into what’s really working on LinkedIn right now—and what you absolutely need to stop doing. Whether you're brand new to the platform or trying to reignite your strategy, Scott drops an insane amount of wisdom (and practical steps) to turn LinkedIn into a business-building machine.

From content strategy and newsletters to short-form video and avoiding dreaded "pitch slaps," this episode is packed with tools, tips, and new features you probably didn’t even know existed.

What You’ll Learn in This Episode:

Why only 1% of LinkedIn users post weekly—and how that’s your biggest opportunity
The exact 3-part weekly content strategy Scott recommends (hint: variety matters!)
How to turn your LinkedIn profile into a lead-generating homepage
Why LinkedIn newsletters are the most powerful tool on the platform right now
How to use LinkedIn Live and Events to build credibility (without being pushy)
The surprising truth about LinkedIn’s support for AI—and the automation tools that will get you banned!
Why short-form video is exploding on LinkedIn (and how to avoid getting throttled)
Tips on filtering your network and connecting with the right people

This is one of those episodes you’ll listen to more than once…it’s that good.

Launching in 2025: What's Changed and What Still Works with Teresa Heath-Wareing

Tue, 18 Feb 2025 14:38:00 -0500

In this episode, I chat with international best-selling author, award-winning speaker, and marketing strategist Teresa Heath-Wareing about what really works in launching for 2025.

If you've ever felt like launching is harder than it used to be, you're right! Teresa breaks down exactly why launches are failing today and how you can adapt your strategy to stay ahead. We cover everything from building an audience the right way, leveraging other people’s platforms, crafting a winning pre-launch strategy, and the paid workshop model that’s working like crazy right now.

🚀 What You’ll Learn in This Episode:

Why launching has changed dramatically and what that means for your business
The critical pre-launch strategy most people miss (and how to get it right)
Real numbers and conversion rates you should expect from your launches
How to leverage other people's audiences effectively
The power of paid workshops as a launch strategy
Why webinars aren't dead (and how to make them work in 2025)
The exact math behind successful launches - from list size to conversion rates
A brilliant case study of making $26,000 from one reluctant webinar creator
Why pre-launch content is more crucial than ever
The new paid workshop strategy that's converting at 25%

The Mari Smith Interview: The Facebook Queen Gets Real About Social Media in 2025

Tue, 14 Jan 2025 11:19:00 -0500

In this episode, I had the pleasure of speaking with Mari Smith, widely known as the "Queen of Facebook" and a top social media thought leader. Mari is an in-demand keynote speaker, social media strategist, and author of The New Relationship Marketing. In this conversation, you’ll learn:

🌟 Mastering Facebook & Social Media Trends

Mari shares her journey from Scotland to becoming a premier Facebook marketing expert. (including the "Star Wars Day" coincidence that changed everything) Learn how her passions for relationships and technology fused into a career that has lasted nearly two decades.

🌟 Adapting to Algorithm Changes

Why having 50 followers might now be better than having 50,000 (and the unexpected shift that's leveling the playing field for everyone)

🌟 The Power of Video Content

The "hidden switch" most creators don't know about that could make your content go viral overnight (plus Mari's secret approach to testing content for free)

🌟 AI and Social Media Strategy

Mari reveals the AI tools she refuses to work without in 2025 (and her yet-to-be-announced plans that could transform how we use social media)

🌟 Human Design in Business

Mari introduces the Human Design System—a blend of science and spirituality—to help teams and individuals better understand their strengths and make decisions aligned with their natural energy. Discover how she uses it to create harmonious and effective teams.

🌟 Key Updates from Meta

Why Mari believes Facebook's latest changes could create a "hot mess" (and the surprising reason she thinks Meta might be filling your feed with AI)

🌟 Practical Tips for Marketers

The counter-intuitive approach Mari uses that goes against everything most marketers believe (but is working better than ever)

🌟 Looking Ahead to 2025

Mari shares her vision for the future, including exciting plans to integrate AI and Human Design into her work to empower individuals and businesses.

Whether you’re a marketer, business owner, or just curious about the latest trends in social media and AI, this episode is packed with insights and strategies to help you grow and thrive in the digital landscape.

Essential Email Deliverability Strategies with Matt Brown

Tue, 22 Oct 2024 06:00:00 -0500

In this episode, I had the pleasure of talking with Matt Brown, a seasoned copywriter, full-stack marketer, and email deliverability expert. In this conversation, you’ll learn:

📧 The Fundamentals of Email Deliverability: Matt breaks down the importance of email deliverability and explains the difference between deliverability and placement, providing insights into why your emails might not be reaching your audience.

📧 Key Factors Affecting Email Reputation: We discuss how sender reputation, IP reputation, and domain setup impact your email deliverability and what you can do to improve it.

📧 Avoiding Common Email Pitfalls: From spam filters to image file sizes, Matt shares best practices for keeping your emails out of the spam folder and ensuring they land where they’re most likely to be seen.

📧 The Power of List Hygiene: Matt emphasizes the importance of regular list cleaning and how to use tools to keep your email list healthy and engaged.

📧 Engaging Content Tips: Learn about simple strategies to get more replies, which in turn boosts deliverability, and how to make your emails more engaging from the start.

📧 Resources for Copywriting: Matt shares his go-to resources for becoming a better copywriter and the unexpected sources of inspiration he turns to for email content.

Whether you're a marketer or business owner, Matt’s insights are packed with actionable steps to take your email strategy to the next level. Listen in and learn how to optimize your email campaigns to grow your business!

Hosting a Local Workshop to Wake Things Up in Your Business

Tue, 15 Oct 2024 06:00:00 -0500

In this episode, I dive into the powerful impact of hosting local workshops for your business. As a solopreneur who's been feeling a bit isolated lately, I share how I'm tackling this challenge head-on by organizing a local workshop.

From Isolation to Connection: Overcoming Loneliness as a Solopreneur

Tue, 08 Oct 2024 06:00:00 -0500

In this short episode, I share a heartbreaking story that highlights the growing issue of loneliness, especially for solopreneurs and remote workers. It got me thinking about how important it is to stay connected, not just for our personal well-being, but also for our business success.

I talk about simple ways to reach out to others and build meaningful connections—whether it's checking in on neighbors, joining social activities, or nurturing professional relationships. If you’ve been feeling isolated lately, I hope this episode gives you some ideas to break out of that loneliness and strengthen your connections.

Key takeaways:

The importance of checking in on those who live alone.
Fun and easy social activities you can try.
Practical ways to nurture both personal and professional relationships.

Super Simple Strategies for Turning Website Visitors into Customers with Greg Merrilees

Tue, 01 Oct 2024 06:00:00 -0500

In this episode, I sat down with Greg Merrilees, the founder and director of Studio 1 Design, a leading web design and branding agency. In this episode, you’ll learn:

💻 The Power of Conversion-Focused Design: Greg explains the shift from traditional brochure websites to marketing-driven designs that guide visitors based on their intent.

💻 Key Elements of a High-Converting Website: Greg and I discuss why it’s important to cater to cold, warm, and hot visitors by offering lead magnets, clear pathways, and personalized messaging.

💻 Website Audit Insights: Greg highlights common website mistakes and shares practical solutions to improve clarity, user experience, and conversions.

💻 The Role of AI in Website Design: Greg talks about how AI tools can enhance website efficiency, streamline processes, and help identify unique selling propositions.

💻 Pop-Ups, Auto-Play Videos, and More: We dive into the best practices for pop-ups and why autoplay videos can hurt your conversion rates.

💻 Real-Life Case Studies: Greg shares some of his favorite success stories, including how Evan Marc Katz tripled his opt-in rates with just a simple website tweak.

Whether you're a seasoned entrepreneur or just starting out, Greg's insights will give you the tools you need to create a high-performing, conversion-driven website.

AI as Your Thought Partner

Tue, 24 Sep 2024 06:00:00 -0500

In this episode, I’m doing something a little different. It’s a short, seven-minute deep dive into how AI can act as your thought partner in business—going way beyond just task automation. You’ll hear a fascinating conversation discussing how AI can enhance visionary thinking, data analysis, and marketing strategies.

But there's a twist. It's a short episode so stay til the end as I share something that will absolutely blow your mind!🤯

AI in Our Everyday Lives

Tue, 18 Jun 2024 07:30:00 -0500

If you've been hearing a lot about AI but aren't quite sure how to actually use it in your everyday life, this episode is a must-listen for you. From travel planning to meal preparation, and even personal finances, AI is transforming how we live, work, and play. Tune in to discover practical AI applications and see how you can integrate these tools into your own life.

I’ve shared real prompts I have tested for leveraging AI across a variety of practical use cases:

🌍 Travel Made Easy: Learn how AI can help you plan detailed and personalized travel itineraries.

🍽️ Meal Planning: Discover how AI can create customized meal plans and recipes based on your dietary needs and preferences.

🏋️ Fitness and Health: Find out how AI can design tailored workout plans and offer health tips.

📚 Learning and Education: See how AI can assist in creating effective learning plans for new skills and knowledge.

💵 Personal Finance: Explore how AI can help you manage your finances, create budgets, and track spending.

🏡 Home and Lifestyle: Utilize AI for home design, gardening, and even small legal tasks like drafting leases.

📱 Tech Integration: Get insights into the latest AI-integrated technologies, such as smart glasses and advanced language models.

If You Want To Be Successful In Business, Consider Being Plant-Based with Stefanie Ignoffo

Tue, 04 Jun 2024 07:08:00 -0500

If you want to be a successful entrepreneur and crush it in your business, you need to listen to this episode with Stefanie Ignoffo.

As she says, if you want to make things happen in your business, you've got to put the premium fuel in your tank. And for Stefanie, that premium fuel is a whole food plant-based diet.

Dip or Dead End?

Tue, 28 May 2024 10:34:00 -0500

If you've been feeling stuck in your business or uncertain about your next steps, this episode is a must-listen. It's all about knowing when to persist and when to pivot!

Here are some highlights from the episode:

Is It Time to Quit?: Discover the difference between a temporary setback (a "dip") and a true dead end. Learn how to strategically decide if it's time to move on or double down.
Seth Godin’s Wisdom: Hear about Seth Godin's take on quitting strategically to avoid wasting time and resources on pursuits that lead nowhere.
Evaluate Your Long-Term Potential: Find out how to assess whether your current path has the potential to lead to significant success, or if it's time to reconsider your efforts.
Passion Check: Understand the importance of passion and interest in pushing through tough times. Learn why sustained motivation is crucial and how to reignite your passion when it wanes.
Opportunity Costs: Dive deep into the concept of opportunity costs and see real-world examples of how to choose the most beneficial path for your business.
Burnout Alert: Learn how to recognize and address burnout. Get tips on how to manage your workload and maintain your health and well-being.
Real-World Examples: From Yahoo's failed attempt to compete with Google to the intense training of neurosurgeons, hear compelling stories that illustrate the dip and dead end concepts.
Strategic Planning: Explore how to plan for dips and use them as opportunities for growth, learning, and strategic planning.

Unleashing the Power of Profitable Online Challenges: Alina Vincent's Winning Formula

Tue, 30 Apr 2024 06:00:00 -0500

If you're an entrepreneur or business owner looking to grow your audience, establish your expertise, and generate leads, then this episode is a must-listen. Our guest, Alina Vincent, shares her proven formula for running successful and profitable online challenges.

Alina is a business strategist, speaker, and international best-selling author. She's known globally as the creator of the profitable online challenges formula, which helped her grow her business from zero to over a million dollars in just four years.

In this episode, you'll learn:

👉 The Backstory: Discover how Alina's struggles with getting coaching clients led her to create her first online challenge, which became the foundation of her multi-million-dollar business.

👉 The Five-Day Sweet Spot: Alina explains why five days is the ideal length for an online challenge and how it creates a winning streak that keeps participants engaged and craving more.

👉 The 10-Minute Content Rule: Learn why Alina advocates for delivering bite-sized, 10-minute content during challenges, making it easy for participants to consume and implement.

👉 The Art of Leading to Your Offer: Uncover Alina's ninja tactics for crafting a challenge that builds desire for your paid offer without feeling salesy.

👉 The Power of Community: Explore how challenges foster a sense of community and create a space for participants to connect, support, and inspire one another.

👉 Paid vs. Free Challenges: Alina shares her insights on when to run a paid challenge versus a free challenge, and the benefits of each approach.

Whether you're a seasoned entrepreneur or just starting out, Alina's profitable online challenges formula provides a simple, step-by-step approach to creating successful and engaging challenges that drive results.

Don't miss this opportunity to learn from one of the world's leading experts in this field. Tune in and get ready to take your business to new heights with the power of online challenges.

The Coaching Industry's Best-Kept Secret: Todd Herman's Blueprint for Breakthrough

Tue, 27 Feb 2024 15:19:00 -0500

Anyone who knows me knows that my work has been heavily influenced by Todd Herman.

I first found him through his program, 90 Day Year, which completely transformed my business, (and my life!)

Later I was coached by him in his Basecamp program.

So having him on the show was kind of a big deal for me. In fact, I surprised myself by getting emotional halfway through. But I guess that’s how it is when you get overwhelmed with all the feels, talking to your mentor.

I think you are going to love this conversation.

We talk a lot about how many of us think we should be ditching the one-to-one coaching model in exchange for the “passive income” models. Todd shares some pretty powerful thoughts about this.

Other stuff you’ll get from this episode:

👉 Discover the Accidental Journey of a Coaching Titan: Todd shares his unexpected path from a passionate sports coach to a globally recognized coaching expert. His story is a testament to the power of embracing the unexpected.

👉 The $75 Blueprint to Coaching Success: Learn how Todd's humble beginnings, charging just $75 for three sessions, laid the foundation for his coaching empire. This story is a masterclass in valuing growth over greed.

👉 Unlocking the Power of One-to-One Coaching: Dive into Todd's insights on the irreplaceable value of personalized coaching. Find out why he believes this approach is crucial for uncovering transformational ideal.

👉 The Alter Ego Effect: Uncover the groundbreaking concept that has transformed the lives of athletes, entrepreneurs, and professionals across the globe. Todd discusses how adopting an alter ego can unleash your highest potential.

👉 The 90-Day Sprint to Viral Success: Be inspired by how Todd leveraged a series of free talks to never have to market his signature program again. A story of strategic generosity leading to exponential growth.

👉 The Transformation Age: Todd Herman argues that we've moved beyond the information age into a time where people crave transformation. Discover how coaches can thrive by focusing on accountability and implementation.

👉 A Verb, Not a Noun: Learn why Todd describes himself through actions rather than titles, and how this perspective fuels his continuous growth and impact in the coaching world.

Podcast Guesting (and Hosting) Secrets with Joe Fier

Tue, 13 Feb 2024 10:15:00 -0500

You're going to love this episode. I sat down with Joe Fier, the digital marketing expert and founder of the Hustle and Flow Chart Podcast. He shared some amazing tips and strategies for using podcasting, both as a guest and a host, to boost brand visibility and establish authority. Some of the highlights include:

Using the Dream 100 strategy to get all-star guests on your podcast and secure dream collaborations, even if you don’t have a podcast.
Maximizing the reach and impact of your content across various platforms.
Utilizing AI tools like Delphi AI for innovative content creation and audience engagement.
Crafting meaningful partnerships and managing sponsorships to benefit your brand.
Exploring the impact of AI on marketing and content creation, and the opportunities it presents.
Sharing his journey of balancing professional ambitions with personal life, including fatherhood and personal growth.

Dive deep with me and Joe into the tools and strategies essential for success in the digital age.

DM's, Bots, and Gym Lockers: An Epic Marketing Mashup with Miriam Schulman

Tue, 26 Sep 2023 14:45:00 -0500

Podcast, artist, author, and online businesswoman extraordinaire, Miriam Schulman, joined me again on the show because we had so much to talk about!

In this episode, we talked about:

How confidence and self-trust are keys to increasing one's confidence and the mindset required to overcome objections in sales.
The importance of communication and connection on social media and automation strategies for online marketing.
Valuable insights into effectively reaching an audience.
Exploring innovative AI tools like Chat GPT, Claude AI, and Play HT for enhancing business communications.
Miriam’s unique strategy of "ego baiting influencers" that she employed while writing and launching her book.

Back to Basics: Revitalizing Your Business with a Beginner's Mindset

Tue, 20 Jun 2023 09:15:00 -0500

Are you ready to take your business to new heights by going back to the basics? In our latest podcast episode, we dive into the power of adopting a fresh perspective and revisiting essential strategies that often get overlooked.

I hosted a private session for some of the members of my VIP community where we embraced a beginner's mindset and explored a checklist that every new business should consider. Surprisingly, even experienced entrepreneurs found immense value in going back to their entrepreneurial roots and reconnecting with fundamental practices.

Here are some key highlights from the episode:

Revisit essential strategies often overlooked
Identify core problems and focus on solutions
Engage in real conversations for invaluable feedback
Create a starter offer or beta version for validation
Refresh marketing strategies and embrace new tactics
Implement 90-day planning for focused growth

The Most Impactful Things You Can Do Right Now to Get a Handle on Your Finances with Mandyy Thomas

Tue, 10 Jan 2023 11:00:00 -0500

I met Mandyy Thomas in my program Front Row CEO program and I was completely blown away by her systems-based mind. She is a successful financial coach and the host of the “Intentionally Wealthy” podcast.

In this episode, Mandyy talks about:

💰Her own journey to financial success, as a person with ADHD, who didn’t feel like she was really a “numbers person”.

💰Her very interesting perspective on “financial intimacy”.

💰The biggest mistakes that she sees entrepreneurs make when it comes to their finances.

💰How much to pay ourselves.

💰The most impactful things that we can do to get off to the right start this year.

💰The strategies to help business owners get clear on their goals and create a path to reach those goals.

💰The first step is to take to achieve long-term financial success.

💰 The importance of creating a budget and sticking to it, as well as looking for potential areas where you can cut costs in order to save money.

💰 Why it’s important to reach out for help if needed, whether that means talking to friends and family about financial advice or consulting with a professional.

Navigating the Challenges of a Maturing Business with Jon Loomer

Wed, 14 Dec 2022 08:00:00 -0500

When I first started my business and was learning about Facebook ads, I was obsessed with Jon Loomer’s content. He is arguably the most knowledgeable Facebook ads person out there, but more importantly, he’s a great teacher.

He started his business in advanced Facebook advertising beginning in 2012. He experienced some bumps in the road over the past few years but listen to how he addresses these challenges…I think you’ll be inspired.

Jon shares some really powerful things with us:

How he started his business
His journey into TikTok
What’s new in Facebook ads
What his content creation process looks like behind the scenes
The importance of being scrappy and the value of seeking out mentors and advisers
The importance of staying focused and being transparent with clients and customers
The challenges of managing growth and scaling operations, and the role of innovation in a constantly changing market.

Build a Secret Society with Michael F. Schein

Tue, 04 Oct 2022 07:15:00 -0500

Today, we’re talking about building a secret society.

I know…you’re probably thinking “that's a weird topic”...

…but when Michael F. Schein (Head Hype Man at MicroFame Media, and author of the “Hype Handbook”) emailed me and shared that he had been exploring secret societies as a way of building relationships and scaling business, I knew I wanted to hear more. I mean, if you put “secret” in front of something, doesn't it kind of force you to want to know more???

So I took the bait and I'm so glad I did. Mike shares some really compelling things with us:

✔️ How he conducted an experiment of creating a secret society, and his surprising results

✔️What the difference is between building a secret society and networking

✔️ How to select the people for your own secret society

✔️ Why you might want to consider starting a secret society of your own

Quizzes: More Than Just the Best Lead Magnet in the World with Deidra Helmig

Tue, 20 Sep 2022 07:45:00 -0500

Deidra is on a quest to help online entrepreneurs find success on their own terms. She is helping them build a business that will feed their soul and bring them freedom and ease into their lives.

In this episode, Deidra answers these questions:

📝 Why are quizzes THE best lead magnet out there?

📝 What are the different ways you can use a quiz in your business?

📝 What type of business is a quiz perfect for?

📝 What's the first thing you should think of when you want to do a quiz?

📝 What are the biggest mistakes that people make when they build their own quiz?

📝 If you’re promoting your own products, what would be a good next step after the quiz?

📝 How techy does someone have to be to set up a quiz funnel?

The Magic of Recurring Task Lists

Thu, 18 Aug 2022 13:33:00 -0500

So often people tell me that they would love to hire a virtual assistant, but they are afraid they won't have enough work for them to do.

They dread the thought of having to stay on top of creating new work for the VA.

This episode shows you how recurring tasks lists erases this problem!

Take a listen and tell me what you think!

Critical Mindset Shifts When Hiring a Virtual Assistant

Tue, 09 Aug 2022 14:42:00 -0500

In this episode, I talk about the mindset we all need to adopt in order to succeed with a virtual team.

Specifically:

✔ Why letting go is important for you to become the visionary and leader of your team

✔ Why you should look at hiring a virtual assistant as an investment rather than as an expense

✔ Why you need to trust your VA rather than being fearful of working with them

✔Tools than can help you protect yourself as a business owner

✔ Why it's okay to slow down to speed up

Setting Expectations with your Virtual Assistant

Thu, 04 Aug 2022 14:20:29 -0500

So often I hear from people who have hired virtual assistants in the past and have been unsuccessful…they are really frustrated. And honestly, I think that 90% of the time it's because of a failure to communicate expectations.

The good news is that there are very simple and effective ways to set clear (and reasonable) expectations!

In this short episode, I walk you through those steps, and share some of my best tips for communicating your expectation so that you can work in lock step with your “perfect match” virtual assistant.

The Actual ROI of Having a Virtual Assistant

Tue, 26 Jul 2022 13:51:05 -0500

Last week we talked about how you could go on vacation for a month if you have a VA, and what you can actually expect of them to not only keep your business running, but how to make sure it thrives.

Today, I want to talk to you about the thriving part, because a lot of people don't realize that beyond the built-in ROI or return on investment of having a VA, there's an actual direct ROI if you set things up correctly with your virtual assistant.

I also share:

💰 the “built-in” ROI of a virtual assistant 💰 what perpetual revenue drivers are and how they directly affect the bottom line in your business 💰 how to leverage your team to add value to all of your existing offers

💰 how my VA increased the value of my signature program, Front Row CEO, exponentially

What to Expect From Your VA When You Are on Vacation

Tue, 19 Jul 2022 12:30:00 -0500

Can you leave for vacation knowing that your business is fine without you? Well, yes! I just finished a one-month European tour and it was amazing - it was a true vacation! Meaning, I left my laptop at home. I was able to do this because my team kept the business running without me. If you are ready to ditch the laptop and hit the highway, but are unsure what you should expect from your virtual assistant or from your team, this episode is for you! I also share: Why I don’t recommend the "laptop lifestyle". Why you don’t have to worry about traveling for a month or so How your VA should protect your time while you’re on vacation Why your VA should handle your inbox The magnificent "catch-up" list

How to Go From Best-Kept-Secret to The One Who Wrote the Book in just 30 Days with Steve Gordon

Tue, 07 Jun 2022 15:36:00 -0500

Steve Gordon is a 2-time entrepreneur, bestselling author of 5 books, including “Unstoppable Referrals”, and his latest book, “The Magnetic Author Method”. He's interviewed over 185 world-class entrepreneurs on “The Unstoppable CEO Podcast.” Steve and his team help smart entrepreneurs go from being the best-kept-secret in their industry to being "The Person Who Wrote the Book" in 30 Days. In this episode, Steve shares

Why a business owner/entrepreneur should write a book
Why it’s OK if someone else has written the book that you should have written
Why writing a book is a must in this age of commoditization
How not to give away all of your secrets for free
Why the textbook model won’t work for your business
How transformational books lead to business
The three types of books
The best way to launch your book
How to leverage your book to get speaking gigs

Your ADHD Brain is A-OK with Tracy Otsuka

Tue, 22 Mar 2022 10:00:00 -0500

In this brand new podcast episode, I chat with Tracy Otsuka, the host of the podcast, ADHD for Smart Ass Women. In this episode, Tracy shares: ✔️ what ADHD is (and isn't) ✔️ why ADHD looks very different in women than it looks in men ✔️ how every person with ADHD has an area of brilliance ✔️ how having an ADHD brain affects entrepreneurship ✔️ strategies that work for entrepreneurs who have ADHD ✔️ apps and tools that are helpful for ADHD brains

The Only Framework You Need for Writing Copy That Sells with Danielle Weil

Tue, 15 Mar 2022 10:15:00 -0500

In this brand new podcast episode, I chat with Danielle Weil who has been writing copy since 2006 for top online entrepreneurs like Ryan Levesque, Todd Herman, Josh Turner, Selena Soo, and yours truly.

How to uncover your own remarkability with Rich Brooks

Wed, 15 Dec 2021 13:10:00 -0500

Our guest today has been on the show before, but I had to have him back because there was so much we needed to talk about! Rich Brooks is the founder and president of Flyte New Media, a digital agency in Portland, Maine, and is a nationally recognized speaker on entrepreneurship, digital marketing, and social media. Today, we’re talking about our own remarkability. In this episode, Rich shares: 🤩 Why so many businesses/entrepreneurs struggle with digital marketing 🤩 What we can do to uncover our own remarkability 🤩 How to stand out online 🤩 What makes you remarkable 🤩 The Remarkability Formula 🤩 Four lenses of the Remarkability Formula 🤩 How to leverage the things that make you remarkable in your marketing 🤩 Why remarkability is in the eye of the beholder

Eat Your Plants Off with Stefanie Ignoffo

Tue, 09 Nov 2021 11:30:00 -0500

In this brand new podcast episode, I chat with Stefanie Ignoffo, the founder of Plantspiration NFP Inc., and Food For Life Instructor with the Physicians Committee For Responsible Medicine. This isn’t the kind of conversation you normally hear on the Front Row Entrepreneur podcast, because a good bit of this is about wellness. But when I discovered Stefanie Ignoffo, I knew I HAD to have her on the show! Her story is amazing and her energy and passion is off the charts. You’ll see what I mean when you listen.

Hype Artists with Michael F. Schein

Wed, 12 May 2021 14:52:00 -0500

In this brand new podcast episode, I chat with Michael F. Schein SEO, the founder and president of MicroFame Media, and author of his recent book, “The Hype Handbook”.

SEO quick wins that you can implement right now with Brian Dean

Tue, 06 Apr 2021 14:05:00 -0500

Our guest today, Brian Dean, is the founder of Backlinko.com and the co-founder of Exploding Topics. He's been featured on hundreds of major media outlets, including Forbes Inc, Entrepreneur and Fast Company. When I ran across his blog a few months ago, I was completely blown away. In my opinion Brian has mastered what it means to “give value” in his marketing. I started reading everything he was writing and have been studying his work very closely.

Having a team saved my business and my life with Lyndsay Morris

Wed, 03 Mar 2021 12:45:00 -0500

Lyndsay Morris has been a guest on my podcast before, but since the last time she was here, she’s experienced more challenges in one year than most people face in a lifetime.

You're dreaming too small with Miriam Schulman

Wed, 24 Feb 2021 13:00:00 -0500

Our guest today is the founder and chief inspiration officer of the top ranked Inspiration Place Podcast, Miriam Schulman. She inspires art lovers to reconnect with creativity, learn new skills and techniques and profit from their art. But even if you aren’t an artist, you’ll love this episode.

How to Become an Amazon Seller with Janis Carmena

Wed, 14 Oct 2020 11:30:00 -0500

In this episode, Janis Carmena shares her journey to creating a multi-six figure e-commerce business on Amazon. In this episode, Janis shares: ✔️ all the ins and outs about the different ways to sell on Amazon (including “retail arbitrage”). ✔️ How anyone can do this...not just the “tech savvy” peeps. ✔️ How to create your own personal brand on Amazon, and more!

Why Right Now is the PERFECT time to plan a live retreat

Tue, 06 Oct 2020 11:30:00 -0500

What? Schedule a live retreat in the middle of a pandemic? Yep. Great deals are to be had right now. Platforms like Pinterest and Google report that they have NEVER seen so many searches for travel-related content like they have seen during this pandemic. People are desperate to plan a trip, even if it’s well in the future. But what if you schedule something and the pandemic is still here? I’ve got your answers in the episode.

A Look Behind The Curtain of My 6 Figure Launch

Tue, 22 Sep 2020 11:30:00 -0500

In this podcast, I really try to demystify the whole process known as a launch, including the pre-launch phase, by peeling back the curtain and telling you what did - and didn’t - work for me.

3 Files Every Entrepreneur Needs For Success (and my most embarrassing moment)

Wed, 16 Sep 2020 11:30:00 -0500

This is a really short episode, and I think you'll enjoy it. In less than 12 minutes I was able to squeeze in: ➡︎ The 3 most important files you need to have in your business ➡︎ How to use those files for maximum efficiency ➡︎ And one of the most embarrassing moments of my life.

Rapid-fire AMA: How to Hire Your Perfect Match VA

Tue, 25 Aug 2020 11:30:00 -0500

My pop-up group asked great questions. about hiring your perfect VA. When you have the right person, they will be able to handle a variety of tasks that need to get done, AND they’ll also do so much more. Find out how to become the CEO of your business by hiring your perfect VA.

The "Baby Step Method" for Creating Systems

Tue, 11 Aug 2020 11:30:00 -0500

Systems are everything when it comes to business growth and business growth. I’d even go as far as to say that systems are the key to happiness! That’s true for me, anyway. I love being able to plug into a good, solid system and take out all of the friction. Friction is bad. In today’s episode I break down the way to create systems for your business.

11 Ways to Automate Your Business

Wed, 05 Aug 2020 11:30:00 -0500

We all have habits, things we do in the same way so much that it’s automatic. We don’t have to think about it; we just do it. Business habits are the same way. It’s really a way to put structure around good habits that are going to help things run smoothly. When these things are getting done regularly with your systems, then you can put your time an energy into the things that only you can do. Listen for the details of the 11 Ways to Automate Your Business

Essentialism with Greg McKeown

Tue, 28 Jul 2020 11:30:00 -0500

Today’s podcast is incredible! I promise you’re going to find this helpful. Guest Greg McKeown the author of Essentialism: The Disciplined Pursuit of Less. I have read this book 3 times and when I surveyed my business peers asking which book they found most helpful, Greg’s book was mentioned more than any other. In case you haven’t read the book, I want to explain what essentialism is in the context of our conversation and all of Greg’s work. Essentialism defined: The disciplined pursuit of less, but better. It’s the pursuit of what is essential, the elimination of what is not.

Rewrite the Rules of Selling with Patty Lennon

Tue, 21 Jul 2020 11:30:00 -0500

Every day I see business owners and entrepreneurs rewriting the rules. They are blazing their path in new ways and seeing success. Today’s episode is with Patty Lennon who has redesigned her entire business in the last 12 months. You’ll love her story and I hope this inspires you to rewrite the rules and find success your way, on your terms. We cover sales in depth. I promise you’ll come away with new insights and some ideas about how you can rewrite your own sales rules.

Programming Your Life

Tue, 16 Jun 2020 11:30:00 -0500

Have you ever felt like you needed to shake things up or try something new? After being at home for weeks on end, I was looking for some inspiration. What I found helped me see a consistent pattern. There really can be “order” in the chaos.

How to Create Your Brand Voice with Sandra Scaiano

Tue, 02 Jun 2020 11:30:00 -0500

This podcast is with one of my favorite people Sandra Scaiano. She’s a branding, PR, Kajabi and digital marketing expert. I wanted to get her insights on identifying and creating your brand voice. Sandra has a great method for helping her clients do this and she shared it all. You’re going to love how easy she makes it to understand and implement your own brand voice.

Launches and What's Working Now with Mel Pharr

Tue, 26 May 2020 11:30:00 -0500

We’ve got the online business guru on the podcast today. My friend Mel Pharr joined me. She can talk all aspects of online marketing but in today’s conversation we focused on launches Particularly launching online group programs and/or courses. She didn’t hold back. Listen for the absolute gold from a 7-figure business owner.

How to Create Content When You are Stuck

Tue, 19 May 2020 10:30:00 -0500

In the world of blogging, content marketing, and online entrepreneurship, sometimes one of the biggest challenges we face is trying to figure out WHAT TO TALK ABOUT. I know I’m not the only one who has spent the better part of a morning staring at a blinking cursor on a computer screen and feeling discouraged. It happens. When I’m really stuck, I have a go-to list of exercises and resources and I’m going to share those with you today.

14 Simple Ways to Make Money Online Right This Second

Tue, 12 May 2020 11:30:00 -0500

Looking for ways to supplement (or replace) income lost due to the pandemic? I get it. Think simple to do and fast to implement. In addition to this list of ideas, I break down 3 easy ways you can find people who are looking to hire for a variety of tasks and projects. These will help anyone looking for clients and they are really easy to do

Stress-Busting Strategies for the Busy Entrepreneur with Christa Biegler

Tue, 05 May 2020 11:30:00 -0500

I invited Christa Biegler to talk to us about stress and how to combat it. She breaks down the science behind the way our body reacts so we can better understand what to do. She explains that there are good and bad types of stress. Like so many things in life, the first step is acknowledging it and how it shows up. Changes in appetite and my (not normal) craving for sugar is not my fault. Seriously, Christa said so. Listen in for tips to reduce stress, feel better and boost your immune system.

How to Host an Accountability Challenge

Tue, 28 Apr 2020 11:30:00 -0500

You know what they say: Come for the content, stay for the community. Our challenge is about showing up for yourself and others. The members embraced the challenge and our results were better than we expected. Surprisingly, we have an 80% success rate for completing the challenge which is almost unheard of!

How to Identify the Next Best Step in Your Business with Mike Michalowicz

Tue, 21 Apr 2020 11:30:00 -0500

The timing couldn’t be better for this topic. Today’s guest is author Mike Michalowicz. He joined me to talk about Fix This Next: Make the Vital Change That Will Level Up Your Business. How can we pinpoint what to do next? Mike breaks it down and shares the 2 things you can do that will make an impact right away.

Let it Be Easy with Susie Moore

Tue, 14 Apr 2020 11:30:00 -0500

“We’ve been worried about what other people think since day one.” Yeah, she said it. Susie Moore is the author of the recently published book Stop Checking Your Likes: Shake Off the Need for Approval and Live an Incredible Life and she walks the walk. She doesn’t just talk about this and tell aspirational stories. She shares her secret to never worrying about negative comments and how saying it's my fault is actually a good thing!

The Middle Finger Project with Ash Ambirge

Tue, 07 Apr 2020 11:30:00 -0500

You are going to LOVE this podcast episode. I got to chat with my “best friend” Ash Ambirge. She’s the creator and founder of The Middle Finger Project and book by the same name. This is for Front Row people. Ash says that “normal is the most disappointing thing in life for her” and I know you will relate.

Coping vs Thriving: Online Marketing During a Pandemic

Tue, 31 Mar 2020 11:30:00 -0500

There’s no roadmap for where we are today. I know we’re all wondering “what do I do now?” I am too. That’s why I recorded this episode. First, I wanted to tell you that you are not alone. Everyone of us is affected by world events that we can’t control. Second, I don’t have it all figured out, but I have decided on a few things that are working for me. I outlined those on today’s episode, and I hope you find it helpful.

Simplify Life at Home with 10+ Easy to Use Alexa Skills

Tue, 24 Mar 2020 11:30:00 -0500

Wonder what you your Alexa can do in addition to playing music? This podcast is for you. If you’ve been slow to use your device, you’ll find at least 3 new things (probably more) to make life easier and we can all use some of that!

How to Use Coaching Calls to Grow Your Business

Tue, 17 Mar 2020 11:30:00 -0500

I’m pulling back the curtain and explaining exactly how we do our Q&A Coaching calls the Front Row VIP member group. You can use this idea as a way to provide great value to your members and clients.

How to Productize Your Offers with LeAnna Weller Smith

Tue, 10 Mar 2020 11:30:00 -0500

Today’s guest is a graphic design rock-star. She’s award winning (announced on the podcast!) with incredible talent. I had the chance to work with her on my new branding for Front Row CEO and on the Front Row CEO Planner. She shared so much good information. Listen for great ideas for your brand and product offers.

Growing a Thought Leader Brand with Jason Van Orden

Tue, 03 Mar 2020 12:30:00 -0500

Today’s podcast is a full circle moment for me. Years ago, I listened to Jason’s first podcast before the Front Row was in existence! I learned so much from him then so it’s a treat to have him on the podcast today. His story is inspiring, and this episode is filled with actionable information.

LinkedIn Strategies with Judi Fox

Tue, 25 Feb 2020 12:30:00 -0500

Be ready to take notes when you listen to today’s episode! My guest Judi Fox shares her incredible LinkedIn strategy and it’s AMAZING. Listen, take notes then take action!

The Front Row CEO Content Planning System

Tue, 18 Feb 2020 12:30:00 -0500

You’re going to love today’s episode. I’m sharing the Front Row CEO Content Planning System. You’ll see how I create 3 months of content in just a couple of hours. If you follow the plan that I’m breaking down in this podcast you will never have to worry about what to post, or how to show up. You’ll be consistent and you’ll always know what’s happening each day. That may be the best part of all, the clarity. (And the results!)

What Kind of CEO are You?

Tue, 11 Feb 2020 12:30:00 -0500

I recorded this episode with you in mind. After working in the entrepreneurial and online marketing space for several years I recognized a pattern. First in my own business, and then with clients. No matter what type of business, or what field of expertise I saw the same struggles. Are you a solopreneur or a CEO?

Jen and Neeca Discuss Their Partnership

Tue, 04 Feb 2020 12:30:00 -0500

Neeca has been working with Jen for 4 years. She’s well known in the Front Row community. You’ll find her answering questions, sharing resources and being her lovely helpful self. Jen crowdsourced the questions and the Front Row community did not disappoint.

From Solopreneur to Entrepreneur Interview Series with Belinda Wasser: "Yes, a Control Freak Can Find the Perfect VA"

Fri, 31 Jan 2020 12:30:00 -0500

Belinda Wasser (self-confessed control freak) talks to Jen about hiring her first VA. She wasn’t sure that any of this would work for her. Hear how she's gone from doubting to celebrating her first VA hire.

The Solopreneur to Entrepreneur Series with April Pertuis: "Your Perfect Match VA is Out There"

Thu, 30 Jan 2020 12:30:00 -0500

April Pertuis is on today’s episode with Jen. Being an entrepreneur was a choice for freedom but as her business grew, April was feeling anything but free. She recently hired her first VA and it’s been a game-changer for her business.

From Solopreneur to Entrepreneur Interview Series with Heather Alice Shea: "My Team Helped Me Love My Business Again"

Wed, 29 Jan 2020 12:30:00 -0500

This episode is going to be a huge help for anyone who has had difficulty delegating. That’s where Heather was when she took the Front Row CEO course. Heather shares how she got over her fear of delegation when she found the right VA's to join her team.

From Solopreneur to Entrepreneur Interview Series with Lyndsay Morris: "Hiring a VA is Completely Life-Changing"

Tue, 28 Jan 2020 12:30:00 -0500

Lyndsay is a busy entrepreneur who travels and speaks at industry events on top of running her successful business. Jen and Lyndsay discuss why she hired not one but two VA’s and why she considers it "life-changing!"

When to Know When it's Time to Hire a Virtual Assistant

Tue, 21 Jan 2020 12:30:00 -0500

Today’s podcast covers an important topic. When to hire help. More importantly, how do you know when it’s the right time.

Why This Should be Your Word of the Year!

Tue, 14 Jan 2020 13:00:00 -0500

It’s all about your word(s) for 2020. I recommend adding this to your word (or words) as well. It’s going to make the rest of your words mean that much more!

The Most Important Things to Consider Before Starting or Joining a Group Coaching Program

Tue, 03 Dec 2019 13:00:00 -0500

In this week’s episode, I talk about group coaching from two perspectives, as a participant and as a facilitator. You’re going to walk away from this episode with so many exciting ideas that I have been sharing this with my own students and clients and helping them to set up their own similar type of programs and this is especially great for people who don't really have a large audience yet.

How to Create a Successful Online Business in a Niche That Has Nothing To Do with Business with Miriam Schulman

Tue, 03 Sep 2019 12:00:00 -0500

After 911 Miriam jumped ship and left her fancy job on Wall Street to be an artist. But she kicked the "starving artist" persona straight to the curb and has proven that you can absolutely have a successful online business without teaching business stuff.

Top Online Entrepreneurs Share The Best Business Advice They've Ever Received

Tue, 14 May 2019 12:00:00 -0500

This is a “Jen on the street” type episode from her mastermind meet up in NYC. She asked 12 of the most successful business owners and online marketers to share the best advice they’ve received. You’re going to love it because they don’t just tell us what the advice was, but why it was so powerful and helpful.

5 Things I Wish I Knew Before Starting My Paid Membership Program

Tue, 07 May 2019 12:00:00 -0500

In this podcast Jen outlines the benefits of the membership model. Recurring revenue is key for the life of a successful business. Brendan Burchard told her (and 100’s of others at the Kajabi conference) that if you can’t go away for 3 weeks and still generate income, you don’t really have a business. He’s kinda right. Jen breaks down the membership model as she’s learned it. You’ll want to take notes. She’s also going to share the transcript, and a handy guide as well so you can revisit while planning your membership site.

How to Make a Profit with a Small List

Mon, 29 Apr 2019 11:30:00 -0500

Tarzan is a launch strategist, copywriter and educator on all things money. Earning it, growing it, and helping others get more of it. She’s worked with Amy Porterfield, Ingrid Arna, Copyhackers and more. You’ve heard the money is in the list right? Well, Tarzan shatters that myth and explains that it’s much more than that. Your list is just the starting line. Get the 5 tips she shares for personalizing to increases engagement. You’ll love how this makes your emails matter! Tarzan breaks down the pieces of an effective launch. It’s not just about a bunch automated email. That’s part of a launch, and she also shares what else has worked. Big AHA: You don’t have to have thousands on your list! Trust me, Tarzan explains it all. Learn the Rule of One and obey it. Always. You’re going to love her easy strategy for writing an interesting email that people will actually want to read! Don’t miss the part about the Battlefield Principle. Metrics matter, but make sure you are measuring the most important one along with the others. She also shares her advice about scrubbing your list (do it and follow her method) why you don’t always have to have a call to action, and how to stay relevant. She also has a brilliant suggestion for repurposing that’s going to make you happy! Lastly, Tarzan explains the one thing we all resist and why we should get over it. She is living proof and shares how her success was tied to this one thing. In addition to her brilliant writing of course.

A Fresh Look at List Building and Email Marketing with Teresa Heath Wareing

Tue, 02 Apr 2019 13:00:00 -0500

I met Teresa on the front row (literally) and we hit it off right away. Among the laughs and shared awkward email sign-off’s she drops a ton of great info to grow and cultivate an email list. Think email doesn’t work? When you hear Teresa’s strategies, you’ll see how to serve an audience who will be happy to see you in their in-box. If it’s your best stuff, that’s why you have to give it away. Teresa explains how she did just that and grew her list by 800 subscribers in just a few months. What works in emails? Longform, micro-content, copy written by pros or a pen-pal type message? We cover it all in today’s podcast. Teresa shares 4 key questions to help you target your audience, so they absolutely love seeing you in their in-box. With examples!

Confidence Coach Susie Moore Shares Her Rockstar PR Tips (and A Challenge!)

Tue, 19 Mar 2019 13:50:00 -0500

Today’s guest is a New York based confidence coach and author. She’s been featured everywhere (really) and figured out how to get all that media attention without a degree or a PR machine behind her. She teaches others how to pitch and “guest post” at outlets that will get you noticed! She’s on a mission to help all of us be more confident in life so we can be more visible. It’s time to be seen and heard more fully and Susie Moore is here to share how she’s done this for herself and how she can help of us do it as well. Hear how Susie’s lack of formal education didn’t stop her. She had an impressive corporate career before she started her side-hustlxe. She’s a self-described former blazer wearing, business card carrying corporate executive. Susie breaks down why she decided to start her side-hustle (now full time) and why getting free media was her only strategy in the beginning. Find out why going after big media outlets is a better option, and the simple strategy Susie used. She also shares her mind-set that enabled her to go for it (front row style) and the 2 key questions to ask yourself.

Jen Chats with Seth Godin about Marketing and More

Thu, 28 Feb 2019 11:30:00 -0500

Seth Godin talks about his new book, "This is Marketing" and a whole lot more: Does marketing really matter? Why we don't need a giant audience. The magic of "good enough" Why "authenticity" is a distraction. How culture beats strategy so much that culture is strategy. Why price is a story. The difference between entrepreneurs and freelancers. Why is asking “how do I get the word out” the wrong question. Seth’s heroes The best advice Seth ever received! How he writes the blog posts. What career Seth would be in if he hadn’t chosen marketing? Morning routines Seth's favorite book The first thing he would do if starting his business today. His favorite podcast Seth's favorite thing to do

Alexa Flash Briefings and Your Business

Tue, 25 Sep 2018 12:00:00 -0500

In this episode we talk about how Alexa Flash Briefings can grow your audience and your sales fast! We discuss how this amazing new platform allows you to reach a whole new audience that you would have never been able to reach before. We outline all sorts of use case scenarios and ways to market and repurpose your Alexa Flash Briefing.

Whitney Johnson: The Four Key Questions To Ask Yourself to Make Sure You Are On The Right Path

Tue, 11 Sep 2018 13:30:00 -0500

Today’s guest, Whitney Johnson, is recognized as one of the 50 leading business thinkers in the world. She is an expert on disruptive innovation and personal disruption; specifically, a framework which she codifies in the critically acclaimed book Disrupt Yourself: Putting the Power of Disruptive Innovation to Work and in her new book Build an “A” Team: Play To Their Strengths and Lead Them Up the Learning Curve. She developed her proprietary framework and diagnostics after having cofounded the Disruptive Innovation Fund with Harvard Business School’s Clayton Christensen. This framework is complemented by a deep understanding of how executives create and destroy value, having spent nearly a decade as an Institutional Investor ranked equity analyst on Wall Street. In addition to her work as a speaker and advisor, she is one of Marshall Goldsmith's original cohort of 25 for the #100 Coaches Project, is a coach for Harvard Business School's Executive Education program, frequent contributor to the Harvard Business Review, is a Linkedin influencer, and hosts the weekly Disrupt Yourself Podcast. I was fortunate to be coached by her during the earliest days of my business and she has been a true mentor to me over the years. I’m delighted to bring you this interview with Whitney Johnson. She has the front row spirit and shares her story and incredible insights in our conversation. Highlights: 4:30 Find out why Whitney had to “throw down her pom poms” and how it changed entire career path. 5:20 The beginning of disruptive innovation. What it is and how she figured out how to apply it. 7:45 Whitney’s first book Dare Dream Do was truly inspiring. Find out why Jen found it so helpful to her. 8:58 What’s your dream? The surprising answers that motivated Whitney to build a case for dreaming. Why is it important and how do you do it? How do you figure it out? 11:00 Ships and harbors (and why they matter) 13:50 Disrupt yourself. A how-to book for disrupting your life and how to figure out when it’s time to do something new. Don’t miss this part! 17:20 Year 4, and 4-year cycles and how to know if you are ready to move on or if it’s time to dig in and persevere. 18:50 4 Questions to determine if you are on the right path. 20:10 The vitamin vs. the pain pill. Why people will or won’t buy what you’re offering. 24:30 Why listening to compliments is important to gain perspective. 26:00 Find out how a constraint (lack of money and/or experience or time) can be an advantage. 28:50 Find out how Build an “A” Team: Play To Their Strengths and Lead Them Up the Learning Curve applies to entrepreneurs who are working virtually and learning how to scale. 33:20 How to make safe changes to continue to pursue happiness. 34:30 Four books that Whitney recommends. 37:30 Personal avatars – coming soon? 39:00 LinkedIn tips from Whitney and how using LinkedIn has helped her.

How To Plan A Successful Live Event with Rich Brooks

Tue, 21 Aug 2018 16:29:00 -0500

We are talking about live events. We talk about the benefits of being part of them, and why it’s helpful to host your own. Rich has great tips for anyone who is thinking about doing live events (of any size) as a part of their marketing.

Pinterest Marketing with Alisa Meredith

Tue, 29 May 2018 11:27:48 -0500

Pinterest expert Alisa Meredith shares exactly why Pinterest is the ultimate marketing tool for online businesses. She also shares some really specific how-to strategies including:

What are rich pins, why you want to use them, and how they benefit you (she shares a couple of great examples too)
What kind of paid promotion is best and how to set it up
How to target and reach people who pin/repin your posts – it’s powerful
Should I use promoted posts on Pinterest for event or time limited things like Summer Camp?
Myth-busting the delete your pins strategy
What’s a Tailwind tribe and why you should join one
Find out how much un-tapped potential there is for Pinterest marketing – this strategy is overlooked by many which means tons of potential for you

Instagram Marketing and Instagram Stories with Tyler McCall

Tue, 29 May 2018 11:27:15 -0500

Tyler McCall is an Instagram wizard and he shares his knowledge so generously in this episode, including:

His go-to resources for staying up to date with Instagram
Why he’s on Instagram stories every day
How he spent 3 minutes and got 2 new members in his program
Insider tip about finding a profile vs a story when you are checking out someone you don’t know
What it means to take ownership of your messaging and your marketing
How you can get closer to your desired audience, so they are eager to connect
Why he started using captions and how they’ve helped his stories gain traction
How to avoid being asked “why is that nun on a bicycle?”
His two cents on third party IG apps
Why now is the perfect time to get on IG Stories
Why using hashtags to find followers is more effective than using them for being found by others

Simple Facebook Ad Strategies With Laura Ball

Tue, 29 May 2018 11:27:14 -0500

Facebook Ads Expert, Laura Ball shares her best Facebook ads secrets including:

Why Facebook ads are so powerful
The best way to get started
The definitive answer about boosting posts
Why retargeting (and the pixel) will help you be successful
Look alike audiences and how they can help you expand your reach
How to be a targeting Ninja
Why a great email list helps with ads/targeting and successful campaigns
The best way to test your ads
Long ad copy or short ad copy explained
Business manager yes or no

LinkedIn For Entrepreneurs: Big Changes with Viveka Von Rosen

Tue, 29 May 2018 11:27:00 -0500

LinkedIn is hotter than ever and LinkedIn expert Viveka Von Rosen tells us why including insider tips:

The truth about LinkedIn groups
How to use ads and sponsored posts effectively
The best way to target a sponsored post
Powerful backlinking strategy that gets thousands of views on your content (video or post)
The real deal about long form posts
3 great examples of video done well
Privacy options and features that are available to you
LinkedIn hashtags

How to Make the Most Out of a Conference

Tue, 27 Mar 2018 11:27:02 -0500

You've gone to a lot of trouble to attend that conference. You've paid a lot of money, too. Might as well get all you can out of it! PR expert, Niyaz Pirani shares his best tips and strategies for what to do before, during and after a conference. You will definitely want to hear about his "brain room" and his note taking strategies!

How to Surprise and Delight Your Customers

Tue, 20 Mar 2018 11:27:05 -0500

Marketing is taking a big turn, small is the new big and authentic is the new black. Going the extra mile to surprise and delight your audience is plant seeds of goodness that you will be harvesting for years to come. In this episode, I share some of the ways I surprise and delight my clients, and I also call up my old college roommates.

My Takeaways from Social Media Marketing World 2018

Tue, 13 Mar 2018 11:28:31 -0500

Social Media Marketing World is the ultimate conference for digital marketers. In this episode I share with you my takeaways.

How to Add Ecommerce to The Mix in Your Business

Tue, 06 Mar 2018 12:29:32 -0500

Heather Teysko shares with us, step by step how she took a very niche topic and turned it into a blog, a podcast, a virtual summit, an ecommerce site, and now a subscription box service. Heather shares the step by step process of growing her business and introducing physical products into the mix. She also shares a long list of resources. This is an amazing story of how one woman followed her passion and love of something "creative" that most people would not consider a "cash cow" and turned it into just that. When you hear her journey, I think you'll be as inspired as I was.

How to Create, Grow and Monetize a Facebook Group

Tue, 27 Feb 2018 12:29:00 -0500

You may not be getting much engagement on your Facebook business page, but Facebook groups are on fire! In this episode I share with you my best strategies to create, grow, engage and monetize your Facebook group.

Gary Vaynerchuck

Sun, 18 Feb 2018 08:50:11 -0500

Gary Vaynerchuck

How to Hire, Train, and Afford Your First Virtual Assistant (VA)

Tue, 13 Feb 2018 12:22:20 -0500

You might think your business is too small to hire someone to help you, or that you aren't making enough money yet. In this episode I show you how you can not only afford to do it, but how you can't afford not to. I give you my exact system for hiring a VA: what to say, where to look, how much to pay. I also share my exact, automated onboarding process, training system, and all the tools I use to make this a successful part of growing your business. I also include a helpful workbook.

How to Make LinkedIn Work for You

Wed, 07 Feb 2018 00:58:00 -0500

It doesn't take much to get lots of traction on LinkedIn. In this episode I share lots of easy, quick tips that will take you a long way. The thing is, whether you are active on LinkedIn or not, when people Google you, your LinkedIn profile is usually what pops up first. So it makes sense for you to make it look as good as you possibly can.

James Altucher

Mon, 18 Dec 2017 16:12:56 -0500

James and I talk about podcasting, comedy, how he deals with haters, college, Louis CK, what he does if he has a "diva" guest and more!

Where do I Start With Social Media?

Wed, 18 Oct 2017 22:10:17 -0500

With so many social channels and new digital tools and features being thrown at us each day, it's really no wonder so many people are overwhelmed and don't know where to start with the social media marketing. In this episode, we break it down, step by step.

How to Build an Audience With Livestreaming

Wed, 11 Oct 2017 05:51:40 -0500

Think livestreaming isn't for you because you are a B2B business? Or maybe you just feel too tech-challenged? In this episode we talk about why livestreaming is a MUST for just about any business and also exactly HOW to do it.

What it Means to be on The Front Row in Life and Business

Sun, 08 Oct 2017 07:05:05 -0500

Where you choose to sit in a room says a lot about you. Do you sit in the front or the back of a classroom, usually? In this episode we talk about what it means to sit in the front row, literally and metaphorically. Jen Lehner shares her journey into the world of digital marketing and online business.