In this episode, Mark Bottomley is joined by Tim Holmes and Ian Parkinson-Sykes to discuss what healthcare innovation really means once it moves beyond strategy decks, claims and launch plans.

They explore the realities of regulation, reimbursement, clinical adoption, product positioning and the challenge of making healthcare ideas meaningful in the field.

Topics include:

Healthcare innovation versus real-world impact

Why generic product claims often fail

The importance of sharper positioning

Drug Tariff, ICBs and NHS complexity

District nurse access and adoption

What healthcare brands can learn from distinctive examples like Marvin the Maggot

The Gap is produced by The Foundry.

Hosted by Mark Bottomley, The Gap explores the space between healthcare innovation and real-world impact.

Because in healthcare, the product is only part of the story.

In episode one, Mark is joined by Tim Holmes and Ian Parkinson-Sykes for a conversation about evidence, trust, adoption, patient experience, commercial pressure and what it takes for good healthcare ideas to make a difference in the real world.

The Gap

A healthcare podcast from The Foundry.