What You Will Learn In This Episode:

1. AAO membership benefits extend well beyond continuing education. Trey walks through the new legal toolkit for orthodontists, including a contract guide designed to protect recent graduates from dangerous rookie mistakes in their first associate employment agreements.
2. The AAO's human-in-command framework establishes that no AI treatment-planning tool should operate without a licensed clinician holding ultimate responsibility, thereby protecting both patient safety and the doctor-patient relationship.
3. The AAO's consumer awareness program is actively shaping how AI-powered search and large language models like ChatGPT answer patient questions, ensuring that searches about orthodontic care consistently point toward board-certified orthodontists.

Subscribe to the Golden Age of Orthodontics and our sister podcast, Practice Talk, hosted by Lacie Ellis, wherever you listen to stay updated on orthodontic innovation and real-world practice strategies. Visit People in Practice for more insights and to connect with our team for practice growth solutions.

TIMESTAMPS:

1. 00:00 Is AAO membership still worth the dues? Introduction of Trey Lawrence, CEO of the American Association of Orthodontists
2. 05:03 Trey details the AAO's new legal toolkit for orthodontists and how the associate contract guide protects new grads
3. 11:14 How the AAO is tackling rising orthodontic practice overhead through endorsed partnerships, cybersecurity, and 401 (k) benefits
4. 18:07 Trey explains the AAO's human-in-command policy and its AI in orthodontic treatment planning position paper
5. 24:30 The AAO's consumer awareness program and how it is influencing AI search engines to direct patients to orthodontists
6. 29:52 Trey addresses what orthodontists are telling him: concerns over general dentist competition and the state of orthodontic practice management
7. 36:54 A preview of the AAO annual session in Orlando, including the Universal Studios buyout and what members can expect from world-class CE and networking

KEY TAKEAWAYS:

1. Signing an orthodontic associate employment agreement without fully understanding it is one of the costliest mistakes new graduates make. The AAO's contract guide provides critical commentary on every clause, including the warning that verbal promises from employers mean nothing once ownership changes hands.
2. The AAO is proactively engaging with the FDA and state dental boards through a formal white paper on AI in orthodontics, ensuring regulators view the association as a trusted authority before harmful policies are enacted.
3. General dentist competition in orthodontics is real, but Trey argues that orthodontists who embrace smart pricing strategies, remote monitoring, and digital efficiency will make choosing a specialist an obvious decision for the vast majority of patients.

ABOUT THE GUEST:

Trey Lawrence currently serves as Chief Executive Officer for the American Association of Orthodontists. Before assuming the CEO role in March 2024, Trey led the AAO’s Legal and Advocacy teams as General Counsel for several years. Trey frequently discusses legal issues for orthodontic practices in podcast appearances, interviews, and articles, and he has conducted the AAO’s Resident Legal Course at residency programs throughout the nation for the past five years. Trey has also shared legal information and resources with orthodontists and practices through his Instagram account, @theorthattorney. Before joining the AAO in 2018, Trey spent nearly 20 years in law practice with Thompson Coburn LLP, a law firm of approximately 600 attorneys based in St. Louis with offices across the United States. Trey received his law degree from Washington University in St. Louis and a master’s degree from Harvard University.

AAO Legal Toolkit

RESOURCES MENTIONED:

People + Practice - Website

Practice Talk

Dr. Leon Klempner - People + Practice

What you will Learn in this Episode:

1. How implementing indirect bonding completely transformed Dr. Knecht’s practice efficiency by freeing up hours of doctor time and reducing emergency appointments through superior bracket placement accuracy and isolation protocols.
2. Why partial adoption of custom bracket systems fails and how Dr. Knecht's all-in approach with KLOwen enabled her team to master bonding technique, eliminate pan and repo appointments, and achieve consistent results across all cases.
3. Strategic timing for practice management changes, including how Dr. Knecht planned her technology rollout during slower seasons to ensure successful staff training and avoid the common pitfalls that derail orthodontic practice growth.

Subscribe to the Golden Age of Orthodontics and our sister podcast, Practice Talk, hosted by Lacie Ellis, wherever you listen to stay updated on orthodontic innovation and real-world practice strategies. Visit People in Practice for more insights and to connect with our team for practice growth solutions.

TIMESTAMPS:

1. 00:00 Dr. Kristen Knecht discusses practice growth challenges and schedule management struggles
2. 08:50 Discovery of indirect bonding through a colleague's experience with KLOwen custom brackets
3. 12:08 Strategic implementation timing and preparing staff training for technology transition
4. 16:16 Measurable results: reducing visits from 21 to 12.5 and improving revenue per visit
5. 22:01 Why full commitment to the custom bracket system matters more than partial adoption
6. 27:03 Advice for startup practice owners on adopting orthodontic technology early

KEY TAKEAWAYS:

1. Indirect bonding requires complete commitment to realize benefits. Dr. Knecht emphasizes that dabbling with one case per week prevents staff from achieving proficiency in the bonding technique and fails to demonstrate the system's true time-saving potential.
2. Strategic fee adjustments offset lab fees while delivering superior value. By raising fees by $200-250 and eliminating one visit through improved treatment planning and digital setup, practices can justify the investment while improving the patient experience.
3. Early technology adoption in a startup practice prevents staffing challenges. Mastering systems like KLOwen, when schedules allow, enables easier clinical orthodontics workflow changes and reduces dependency on expanding teams as practice growth accelerates.

ABOUT THE GUEST:

Dr. Kristen Knecht, a Baton Rouge native, has always been passionate about creating beautiful, healthy smiles. As a board-certified orthodontist, she combines meticulous attention to detail with a deep commitment to improving her patients’ lives. She completed her orthodontic specialty training at the renowned University of Connecticut, where she worked with world-renowned faculty and developed expertise in advanced orthodontic techniques.

Education

Louisiana State University – Bachelor of Science in Biology

LSU Health Science Center – Doctor of Dental Surgery

University of Connecticut Health Science Center – Orthodontic Specialty Certification and Master of Dental Science

A Holistic Approach to Orthodontics

Dr. Knecht believes orthodontics is about much more than creating straight teeth — it’s about improving lives. Her approach focuses on identifying and addressing the root causes of malocclusions, with a strong emphasis on the connection between jaw development, airway health, and overall well-being. Her passion for this approach was inspired by her sister’s struggles with mouth breathing and airway issues as an adult, challenges that could have been addressed during her critical growth years.

Dr. Knecht - Email

What you will Learn in this Episode:

1. How Angel Aligner has rapidly scaled in the North American market through orthodontic innovation and responsive case setup design
2. The latest aligner technology advancements, including integrated aligner buttons, Angel Hook, and dual-material aligner systems for complex cases
3. Strategies for orthodontic practices to improve efficiency with digital workflow solutions and treatment planning tools
4. How to evaluate aligner treatment options based on clinical performance, turnaround times, and market differentiation

Subscribe to the Golden Age of Orthodontics and our sister podcast, Practice Talk, hosted by Lacey Ellis, wherever you listen to stay updated on orthodontic innovation and real-world practice strategies. Visit People in Practice for more insights and to connect with our team for practice growth solutions.

TIMESTAMPS:

00:00 Amy shares the upcoming guest schedule and invites listeners to the Practice Talk podcast

04:11 Jason Tabb discusses Angel Aligner's entry strategy and why orthodontists responded to their market differentiation

08:53 Latest aligner technology innovations, including aligner buttons, Angel Button, Angel Hook, and mandibular advancement systems

13:56 Addressing intellectual property concerns and Angel Aligner's commitment to fair competition

15:44 Future of digital orthodontics and how aligner treatment improves practice efficiency

KEY TAKEAWAYS:

1. Angel Aligner differentiates through ease of doing business, consistent case setup quality, and specialized solutions for complex cases, including mandibular advancement, premolar extraction, and molar distalization
2. The aligner button and Angel Hook innovations are integrated directly into aligners, reducing emergency visits and enabling treatment planning for challenging Class II and Class III cases with aligner therapy
3. Digital orthodontics investments typically show ROI within 12-18 months as orthodontic practices gain workflow efficiency, treat larger patient loads, and meet growing patient demand for clear aligner orthodontics

ABOUT THE GUEST:

Angel Aligner - Website

Jason Tabb - Email

What you will Learn in this Episode:

✅ How independent orthodontic practices can compete effectively against corporate consolidation by leveraging digital technology and improving the consumer experience throughout the patient journey

✅ Why practices that engage with consultants and implement data-driven decision making consistently outperform in every operational and financial metric, including practice overhead management

✅ What the latest industry data reveals about practice growth strategies for 2026, including why patient starts are finally showing positive growth after three consecutive years of decline

✅ How new federal student loan caps will impact residents and create opportunities for marketing for orthodontists who want to attract young doctors seeking private practice 

Subscribe to the Golden Age of Orthodontics and our sister podcast, Practice Talk, hosted by Lacie Ellis, wherever you listen to stay updated on orthodontic innovation and real-world practice strategies. Visit People in Practice for more insights and to connect with our team for practice growth solutions.

TIMESTAMPS: 

00:00 Discussion featuring orthodontic practice management expert Chris Bentson, discussing data-driven decision making that will shape private practice orthodontics in 2026

08:33 The competitive reality for private practice orthodontics, the impact of DSO consolidation and increased overhead pressure

11:36 2025 growth data showing a 3.5% increase in production and 2% growth in patient starts, signaling positive momentum for orthodontic practice management in 2026

19:02 Discussion of why only 20% of orthodontists engage consultants, OSOs and DSOs, and  data-driven decision-making and marketing for orthodontists

23:31 Analysis of new federal student loan caps, including how private practice orthodontics owners can attract young doctors and the future of practice valuation 

30:31 Digital orthodontics investment strategy for new practice owners, using both custom braces and clear aligner therapy, is necessary 

39:26 Discovering the “Why” in becoming an orthodontist

KEY TAKEAWAYS: 

💎 The competitive landscape for private practice orthodontics demands that doctors differentiate beyond "we do braces and aligners"—successful practices embrace digital technology, improve consumer experience, and implement data-driven decision making to outperform the industry average growth of 3.5%

💎 DSO consolidation is in its sixth inning, with only two major aggregators completing recapitalization events, while the consolidation rate is slowing and expected to cap around 30% of the specialty, leaving ample opportunity for independent ownership

💎 New orthodontists should invest comprehensively in digital orthodontics with deep penetration in either custom braces or clear aligner therapy to justify technology costs through reduced staffing needs, fewer appointments, and shorter treatment times 

ABOUT THE GUEST: 

Chris Bentson has been working with orthodontists regarding the business aspects of their practices for over thirty-five years. He is the founder of Bentson Copple Patterson & Associates. He spends much of his time working within the orthodontic industry. He joined the AAOF Board in 2016 and served as AAOF President in 2023-2024. He was awarded the 2022 “Outstanding Contribution to the Specialty Award” by a non-orthodontist from the AAO. Chris is also a guest lecturer in the Wharton Business School’s AAO Partnership course: “Mastering the Business of Orthodontics” covering “Practice Level Financial Management" and "Financial Acumen and Practice Transition Planning". Chris is a frequent presenter at AAO sponsored meetings and is a contributor to national orthodontic periodicals and journals.

Bentson, Copple, Patterson and Associates - Website

Chris Bentson - LinkedIn

RESOURCES MENTIONED:

People + Practice  - Website 

Practice Talk

Dr. Leon Klempner - People + Practice

Golden Age of Orthodontics, Dr. Leon Klempner, Amy Epstein, Chris Bentson, Orthodontics, AAO, Orthodontic Practice Management, Private Practice Orthodontics, Practice Valuation, Patient Starts, DSO Consolidation, Digital Orthodontics, Data-Driven Decision Making, Consumer Experience, Remote Monitoring, Independent Orthodontic Practices, KLOwen, Grin, Marketing

What you will Learn in this Episode:

✅ How digital orthodontics and 3D printing technology are revolutionizing aligner manufacturing, with Align's development of variable wall thickness aligners that mimic the orthodontic digital workflow advantages of traditional brackets while reducing waste by 95%.

✅ The strategic reasons behind Invisalign cost comparison with competitors, including how comprehensive aligner treatment pricing differs globally.

✅ Why orthodontic IP protection matters for innovation, and how Align's billion-dollar investment in ClinCheck software and iTero scanner technology creates efficiency tools that reduce weekend treatment planning time for practitioners.

✅ Joe Hogan's perspective on AI in orthodontics and whether technology will replace orthodontists—plus how orthodontic practice efficiency improvements will actually expand the marketplace and enhance the profession rather than diminish it.

Subscribe to the Golden Age of Orthodontics and our sister podcast, Practice Talk, hosted by Lacie Ellis, wherever you listen to stay updated on orthodontic innovation and real-world practice strategies. Visit People in Practice for more insights and to connect with our team for practice growth solutions.

TIMESTAMPS: 

00:00 Joe Hogan, Align Technology CEO, discussing the future of digital orthodontics and clear aligner technology innovation

07:18 Align's strategic focus on clear aligner therapy versus custom digital braces, and addressing the resurgence of brackets among younger patients

10:25 Joe defends Align’s IP, noting decades of innovation and significant R&D investment

13:36 Invisalign cost comparison explained: why US pricing differs from international markets, new flexible comprehensive aligner treatment options and marketing questions

22:56 Direct 3D printed aligners roadmap: CubiCure acquisition, bio-based resin development, variable wall thickness advantages, and orthodontic practice efficiency gains

28:58 AI in orthodontics and the future of the profession: why technology enhances rather than replaces orthodontists and expands the adult patient marketplace

KEY TAKEAWAYS: 

💎 Align Technology is pioneering 3D printed aligners with variable wall thickness capabilities through their CubiCure acquisition, enabling customized force application—40 mils on molars versus 10 mils on incisors—that mimics orthodontic digital workflow advantages of traditional brackets while eliminating 95% manufacturing waste and promising future cost efficiencies for practitioners.

💎 Invisalign treatment planning efficiency has dramatically improved with 20-25% of cases now "touchless" requiring minimal orthodontist input at the end, thanks to ClinCheck software, iTero scanner technology, and cloud-based systems that free doctors from weekend treatment planning sessions and enable better remote orthodontic monitoring capabilities.

💎 AI in orthodontics will enhance rather than replace the profession according to Hogan, who emphasizes that clear aligner technology expanded the marketplace by bringing adult patients to orthodontics at unprecedented levels—top practices now see 50% adult patients versus the wire-and-bracket era when adults rarely sought treatment.

ABOUT THE GUEST: 

Align - LinkedIn

Align - Website

RESOURCES MENTIONED:

People + Practice  - Website 

Practice Talk

QUOTES: 

"I hope the orthodontic community can see it's not us telling them how to practice, but giving them tools to allow them to practice more efficiently and in a better way with their patients." - Joe Hogan

"If you go back to the complete analog data set and look at wires and brackets by nature, that process is constraining. You don't have a number of people who want to go through that process with wires and brackets. What did Invisalign bring to the market? It brought an adult population to the marketplace that never existed before." - Joe Hogan

SEO KEYWORDS: Golden Age of Orthodontics, Dr. Leon Klempner, Amy Epstein, Orthodontics, AAO, Joe Hogan, Align Technology, Digital orthodontics, 3D printed aligners, AI in orthodontics, clear aligner technology, how AI technology enhances orthodontic treatment planning, Orthodontic Digital Workflow, 3D Printing Technology,  Invisalign Cost Comparison, ClinCheck Software, iTero Scanner Technology, Orthodontic Practice Efficiency, Analog Brackets and Wires

What you will Learn in this Episode:

• How early orthodontic treatment with Invisalign First delivers superior patient compliance and clinical outcomes compared to traditional orthodontic appliances like palatal expanders and headgear

• The business impact of implementing aligner therapy for growing patients – including how observation and recall strategies may be costing your practice significant patient attrition to competitors

• Why digital orthodontics is revolutionizing phase one treatment with innovations like the Invisalign palatal expander, mandibular advancement wings, and complete digital workflow integration

• How treating children during active growth phases supports airway development and arch development, often eliminating the need for primary or permanent tooth extractions

Subscribe to the Golden Age of Orthodontics and our sister podcast, Practice Talk, hosted by Lacey Ellis, wherever you listen to stay updated on orthodontic innovation and real-world practice strategies. Visit People in Practice for more insights and to connect with our team for practice growth solutions.

TIMESTAMPS: 

00:00 Introduction to early orthodontic treatment debate, the evolution of phase one treatment with clear aligners and personal insights from Dr. Leon and Amy Epstein

02:34 Meet Dr. Spillers

09:55 Dr. Don Spillers' journey from Invisalign skeptic to faculty member, teaching digital orthodontics and aligner therapy worldwide

15:43 Patient experience and business impact of implementing Invisalign First – including compliance advantages and practice growth from 30% early intervention orthodontics

19:21 Clinical innovations, including Invisalign palatal expander, mandibular advancement wings, and CBCT integration, showing bone change and airway benefits

28:00 The marketing reality of observation versus treatment – why delaying orthodontic treatment leads to patient attrition and the future of digital pediatric orthodontics by 2030

KEY TAKEAWAYS: 

• Early orthodontic treatment with Invisalign First offers a complete digital workflow from scanning to retention, with new tools including the Invisalign palatal expander, mandibular advancement wings, and occlusal blocks – providing every appliance needed to treat growing patients without traditional metal devices

• Children ages 7-8 demonstrate superior compliance compared to teenagers, with parents reporting kids remind them when it's time to change aligners – plus treatment causes no pain, allows normal eating and sports, and improves hygiene compared to traditional orthodontic appliances

• Practices implementing phase one treatment with aligner therapy experience significant business growth, as observation strategies lead to substantial patient attrition to competitors – moms want immediate action when they identify problems, not years of waiting

• Arch development through early intervention creates space without extracting primary or permanent teeth, positively impacts airway development, and can be visualized for parents through CBCT integration and ClinCheck comparisons showing actual bone change

ABOUT THE GUEST: 

Orthodontics has been my passion since I wore braces as a teen. It is not just a job; it has truly become my calling. I believe my chosen profession is a tool to help others by giving them a more beautiful, healthy, lifelong smile. There is nothing more rewarding than to change the lives of others. A beautiful smile can change more than just outward appearance. For many patients, a new smile is a life-changing event. I have truly been blessed to practice in my home town. In return, my life has been so enriched by the people I have been able to help; it is what continues to drive me. Specialties: Exceptional Orthodontic Care, Growth Modification, Sleep Apnea, Temporomandibular Disfunction (TMD)

Dr. Spillers - Email

Dr. Spillers - LinkedIn

RESOURCES MENTIONED:

People + Practice  - Website 

Practice Talk

QUOTES: 

"If we can get these kids while they're growing the majority of the time we do not have to take teeth, even primary teeth. So that's been a big change in our practice because I was the guy, if you came and you were crowded, you were gonna get primary teeth extracted." - Dr. Don Spillers

"Why make a kid go from seven years old to 12 years old with severe overbite and feeling bad about how things look? You can't buy self-esteem and you can't go back. So we see it as an opportunity to change how they're growing, change their self-esteem and truly change their life." - Dr. Don Spillers

SEO KEYWORDS: Golden Age of Orthodontics, Dr. Leon Klempner, Amy Epstein, Orthodontics, AAO, Early Orthodontic Treatment, Phase One Treatment, Invisalign First, Clear Aligners For Kids, Pediatric Orthodontics, Arch Development, Digital Orthodontics, Best Age To Start Orthodontic Treatment For Children, Orthodontic Appliances, Aligner Therapy, Growing Patients, Dr. Don Spillers, Spillers Orthodontics, Aligner Therapy for Children

What you will Learn in this Episode:

✅How digital orthodontic workflows enhance practice efficiency in modern orthodontics.

✅ The role of clear aligner systems and AI in overcoming corporate competition and practice consolidation.

✅ Benefits of lab partnerships with advanced 3d printing and CAD/CAM technology.

✅ Building trust-based relationships for innovation in remote monitoring.

✅ Evolving from vendors to partners using in-house printing and digital workflows.

Subscribe to the Golden Age of Orthodontics and our sister podcast, Practice Talk, hosted by Lacey Ellis, wherever you listen to stay updated on orthodontic innovation and real-world practice strategies. Visit People in Practice for more insights and to connect with our team for practice growth solutions.

TIMESTAMPS: 

00:00 Clear aligners, AI, and digital workflows in orthodontics

09:13 Darren's journey at DynaFlex emphasizes trust-based relationships and team growth in orthodontics

16:52 Digital orthodontic workflows driving practice efficiency amid corporate competition and DSOs

20:40 DynaFlex and proprietary product development

25:33 Lessons on adopting 3d printing, AI, and clear aligner systems ahead of the curve for lab partnerships

29:50 Trust-based relationships are key to a successful practice

KEY TAKEAWAYS: 

💎 Digital workflows and clear aligners are transforming orthodontics for better practice efficiency.

💎 DynaFlex’s lab partnership leverages CAD/CAM technology and 3d printing to support orthodontics.

💎 Digital orthodontic workflows enhance practice efficiency against corporate competition.

💎 Early adoption of AI and clear aligner systems strengthens lab partnerships in orthodontics.

ABOUT THE GUEST:

Darren Buddemeyer is the CEO of DynaFlex, an orthodontic and dental sleep medicine manufacturing company bringing bright smiles and a good nights’ sleep to thousands of people worldwide. Darren took the reins of DynaFlex 30 years ago and grew it from a very small lab to a major manufacturer of orthodontic products, orthodontic appliances and dental sleep medicine devices.

Darren learned the value of hard work from a young age. He started working at DynaFlex at the young age of 14, doing odd jobs at the lab. Every week, Darren gave his next-door neighbor – who worked not too far from the company’s lab – $10 in gas money so he could get a ride to work.

Those early lessons in the value of a hard day’s work would eventually pay dividends. Today, during Mr. Buddemeyer’ s tenure, DynaFlex has become one of the leading companies in the dental industry. Its reach is worldwide.

Darren Buddemeyer - LinkedIn

Dynaflex - Website

Darren Buddemeyer - Email

RESOURCES MENTIONED:

People + Practice  - Website 

Practice Talk Podcast

Ep 75 - Dr. Scott Law on Leadership, Culture, and Building a Billion-Dollar Orthodontic Organization | People + Practice

QUOTES: 

"From our perspective, it's about efficiency.  We want to deliver the most efficient method and process possible."  Darren Buddemeyer

"We feel like innovation is the key to our long-term success. There is no doubt." Darren Buddemeyer

SEO KEYWORDS: Golden Age of Orthodontics, Dr. Leon Klempner, Amy Epstein, Orthodontics, AAO, digital workflows, orthodontics, clear aligners, AI, practice consolidation, remote monitoring, lab partnership, 3d printing, CAD/CAM, trust-based relationships, in-house printing, practice efficiency, team growth, digital orthodontic workflows, clear aligner systems

IN THIS EPISODE: 

• (00:00) Introduction
• (04:04) Discussion on philanthropy: Smile Rescue and Mount Kisco Childcare Center
• (07:20) Dr. Scott Law, co-founder of Smile Doctors, the largest OSO with over 550 locations
• (11:14) Smile Doctors' growth from a single practice to a billion-dollar organization, emphasizing culture and leadership
• (15:19) “Speed of the Leader, Speed of the Team," linking leadership pace to team performance 
• (18:04) Overhead, staffing costs, technology expenses and sound business strategies
• (21:46) Branding as a reflection of practice culture, stressing authenticity to attract patients
• (27:20) Dr. Law stresses relationships and systems for private practices to thrive with OSOs
• (29:43) Dr. Law shares his podcast and offers coaching for orthodontists

KEY TAKEAWAYS: 

• Strong mentorship, authentic leadership, and a values-driven culture are essential for lasting success in orthodontics and dentistry.
• Innovation and meaningful partnerships fuel sustainable business growth while leaving a positive legacy in the community.
• Aligning authenticity, values, and influence ensures both professional excellence and personal fulfillment.

RESOURCE LINKS:

People + Practice  - Website 

Leon - Email

Amy - Email

People + Practice - Email

About Smile Doctors | Family Orthodontists in Over 25 States

Scott Law - Co-Founder/CCO at SmileDoctors | LinkedIn

Smile Doctors Off Mute - Podcast

KEYWORDS: Orthodontics, Leadership, Practice, Culture, Philanthropy, Entrepreneurial Spirit, OSO, Team Performance, Digital Orthodontics, Practice Growth, Staffing Costs, Technology Expenses, Overhead, Branding, Authenticity, Relationships, Mentorship, Coaching, Dr. Scott Law, Smile Doctors, Smile Doctors Off Mute Podcast, Golden Age of Orthodontics, Practice Talk, Smile Rescue

Dr. Grob challenges traditional views on early treatment, arguing that cone beam X-rays have changed how orthodontists assess patients. He focuses on creating width for future development rather than just straightening teeth. Dr. Grob aims to complete phase one treatment in 15 months or less and phase two in 18 months or less.

The discussion covers the prevalence of oral habits like mouth breathing and nail biting in young patients seeking early treatment. Dr. Grob shares insights on educating parents and general dentists about the signs of maxillary deficiency and the benefits of early intervention.

The episode also addresses the marketing aspects of promoting early orthodontic treatment. Dr. Grob emphasizes the importance of building relationships with pediatric dentists and other specialists for referrals. The hosts discuss strategies for reaching parents directly through educational advertising. The conversation concludes with clinical advice for younger practitioners considering early treatment. 

IN THIS EPISODE: 

• (00:00) Intro: Early orthodontic treatment debate
• (02:28) Meet Dr. Daniel Grob
• (10:14) Cone beam X-rays changed approach to early treatment
• (14:47) Parent demand and concerns driving early ortho
• (16:49) Prevalence of oral habits in early treatment patients
• (24:42) Partnering with pediatric dentists for referrals
• (29:51) Evaluating transverse dimension and expansion needs
• (33:37) Compliance with Invisalign for young children
• (34:59) Resources to learn more about pediatric orthodontics
• (37:51) Closing thoughts and call for listener feedback

KEY TAKEAWAYS: 

• Early orthodontic treatment is about more than just straightening teeth. Dr. Grob’s focus is on developing facial width and balance, which can lead to better long-term outcomes. Using cone beam imaging has revolutionized how he approaches early treatment by allowing him to assess the transverse dimension more accurately.
• Oral habits play a significant role in malocclusions. Nearly half of the patients Dr. Grob sees for early treatment have some type of habit like mouth breathing or nail biting that impacts their dental development. Identifying and addressing these habits is crucial for successful early intervention.
• Partnering with pediatric dentists and educating parents about the benefits of early treatment has been key to Dr. Grob’s practice's success. By starting treatment between ages 6-9 when appropriate, we can often help avoid more complex interventions later on and simplify the overall orthodontic process for many patients.

RESOURCE LINKS

People + Practice  - Website 

Leon - Email

Amy - Email

People + Practice - Email

The Pediatric Orthodontist Facebook Group

KEYWORDS: orthodontics, golden age of orthodontics, early orthodontic treatment, pediatric orthodontics, transverse dimension, oral habits, cone beam x-rays, phase one treatment, facial balance, orthodontic practice growth, non-extraction orthodontics, orthodontic marketing, pediatric dentist partnerships, orthodontic education, orthodontic referrals, Invisalign for children, McNamara's transitional dentition, maxillary expansion, mandibular treatment, orthodontic case presentation, orthodontic compliance, orthodontic practice differentiation, orthodontic treatment planning, orthodontic patient education, orthodontic practice management, orthodontic treatment timing, orthodontic treatment outcomes

Tune in as Alison uncovers the journey of "People in Practice" and how this father-daughter duo built a platform dedicated to helping orthodontists not just survive, but truly thrive in this golden age. Remember, as Dr. Leon always says, “There has never been a better time to be an orthodontist!” 

IN THIS EPISODE: 

• (00:00) Intro: Let's Flip The Script!
• (03:30) Meet Alison Werner
• (05:00) The genesis of starting the Golden Age of Orthodontics, renaming it to reflect a thriving industry and achieving nearly 1.5 million views 
• (10:33) Father-daughter duo in business and the dynamics of family working together
• (14:03) Differentiating client practices with digital tools, focusing on patient benefits and favorite guests
• (26:02) The different types of orthodontic practices that People + Practice serves 
• (30:03) The shift from DIY marketing to professional guidance
• (32:23) Subscribe to Orthodontic Products magazine

KEY TAKEAWAYS: 

• The podcast's shift from "Survival Guide" to "Golden Age of Orthodontics" signifies a reframe from merely coping with industry changes to recognizing and leveraging opportunities for growth and prosperity.
• Effective orthodontic marketing hinges on highlighting patient benefits derived from technology, not just the technology itself. The focus should be on the improved experience, not only the advanced equipment.
• People + Practice offers specialized digital marketing strategies designed to meet the distinct needs of orthodontic practices at every stage—from startups and those undergoing transitions to established practices seeking renewed growth and even those preparing for sale. In today's rapidly evolving orthodontic landscape, professional guidance is essential as relying on outdated methods or untrained staff is no longer sufficient to compete and ensure sustained growth effectively.

RESOURCE LINKS

People + Practice  - Website 

Leon - Email

Amy - Email

People + Practice - Email

Ep. 67 - Is Align Technology Still Committed to Orthodontists

Ep. 72 - Protect Your Practice With Trey Lawrence

Ep. 63 - Practice Embezzlement, What You Need to Know With Financial Forensic CPA David Harris  

Ep. 59 - The Past, Present and Future of Orthodontics with Chris Benson

Ep. 54 - Protect Your Practice From Online Scams, Hackers & Phishing with Cybersecurity Expert Steve McEvoy 

Orthodontic Products - Website

Orthodontic Products - Facebook

Orthodontic Products - LinkedIn

Unlocking Your Orthodontic Practice's Marketing ROI with Dr. Leon Klempner

KEYWORDS: Orthodontics, Golden Age Of Orthodontics, Orthodontic Products, Father-Daughter Duo, People In Practice, Dr. Leon Klempner, Amy Epstein, Alison Werner, Digital Marketing, Practice Growth, Business Of Orthodontics, Patient Experience, Emerging Technologies, Digital Footprint

IN THIS EPISODE: 

• (00:00) Protecting your practice isn't optional, it's essential
• (07:27) Discussion of being an introvert and the impact that has on professionals
• (12:35) Common legal blind spots for orthodontists are HIPAA violations and Social Media Litigation
• (17:38) Trey Lawrence advises new grads or young associates on interviewing and job offers
• (20:39) HIPAA laws on negative reviews, malpractice and informed consent
• (30:38) Should you dismiss a patient, and if so, what is the best practice
• (35:52) What legal and ethical questions should orthodontists consider regarding AI

KEY TAKEAWAYS: 

• Orthodontists often overlook HIPAA violations on social media, such as disclosing patient information without consent, like naming patients or showing them in posts without proper authorization.
• Young orthodontists should avoid mislabeled independent contractor agreements and unclear non-compete clauses, especially in multi-location practices, and seek affordable legal review before signing.
• Avoid defending yourself online to prevent HIPAA violations; instead, use a curated response like, "There's been a misunderstanding, please contact our office," to begin an offline conversation.
• Ensure informed consent involves direct doctor-patient interaction or at least an offer to discuss with the doctor, and document this process to strengthen legal defense against malpractice claims.

RESOURCE LINKS

People + Practice  - Website 

Leon - Email

Amy - Email

People + Practice - Email

AAO - Website

Trey Lawrence - The Orthattorney - Instagram

GUEST BIO: 

The AAO is thrilled to announce Trey Lawrence's appointment as its new Chief Executive Officer, effective March 1, 2024. Mr. Lawrence, a proven executive at the AAO, has successfully led the association’s advocacy and legal efforts and is poised to lead the organization to its next chapter of growth and innovation. 

“Trey Lawrence was a clear choice, and we are thrilled to have him take on the role as CEO,” said Myron Guymon, DDS, MS, AAO President. “We are confident that he is the perfect leader to guide the AAO into the future,” continued Dr. Guymon. “His strategic vision, strong leadership skills, and a commitment to collaboration will play an instrumental role in advancing our strategic plan and ensuring the continued success of the orthodontic specialty.” 

Mr. Lawrence has a distinguished career spanning nearly 25 years in law practice and advocacy. Most recently, he served as vice president and general counsel for the AAO, where he led the AAO’s advocacy program to unprecedented successes in the AAO’s history, in addition to leading the AAO’s legal team. For the past five years, Mr. Lawrence has represented the AAO before members of Congress, federal regulatory agencies, state legislatures, state dental boards, state attorneys general, and other organizations throughout dentistry and healthcare.  Throughout his career, Mr. Lawrence has demonstrated a strong commitment to zealous advocacy for clients and, for the last five years, on behalf of AAO members and their patients, making him a perfect fit for the AAO’s mission.  

“I am honored to be appointed as the new CEO of the AAO,” said Mr. Lawrence. “I am passionate about the field of orthodontics and firmly believe in the AAO’s mission to advance the art and science of orthodontics through education, advocacy, and research. The last five years have been the highlight of my career working closely with the AAO community, including our dedicated members, Board of Trustees, and staff, and I look forward to continuing this work to further strengthen the association and ensure its continued success in the role of CEO.” 

KEYWORDS: Golden Age of Orthodontics, Orthodontics, Orthodontic Practice, elevate your orthodontic practice, AI in Orthodontics, American Association of Orthodontics, AAO, Trey Lawrence, TheOrthAttorney, Legal Pitfalls, patient challenges, Dr. Leon Klempner, Amy Epstein, Practice Strategies, HIPAA, HIPAA Violations, consent processes, harnessing AI ethically, AI Diagnostics, AI treatment planning, AI Marketing, stay informed, Introverts, proper authorization, legal review, young associates, contract red flags, non-compete clauses, legal pitfalls, HIPAA laws, independent contractor agreements, best practice, offline conversation, document this process, prevent HIPAA violations, strengthen legal defense,  malpractice claims, patient information, legal and ethical questions, patient challenges, Social Media Litigation, Malpractice, Patient Information, Consent Issues, Non-Compete Clauses, Independent Contractor, Contract Review, Legal Blind Spots, Online Reviews, Negative Reviews, Curated Response, Offline Communication, Informed Consent, Malpractice Defense, Doctor-Patient Interaction, Documentation, Patient Dismissal, Disruptive Behavior, Staff Protection, Ai Ethics

IN THIS EPISODE: 

• (00:00) Introduction
• (05:43) Dr. Owen shares his experience with digital customization and indirect bonding
• (13:27) How do you customize if you are not printing a bracket
• (18:55) Easing a practice into accepting this workload shift as advantageous
• (26:33) Dr. Owen talks about two different pathways of implementation 
• (33:48) The system cuts the number of visits from 18 to 10 
• (38:50) Discussion of the self-ligating (SL) bracket

KEY TAKEAWAYS: 

• Combining customized appliances with digital indirect bonding dramatically streamlines treatment. By digitally planning bracket placement and tailoring prescriptions to individual tooth morphology, orthodontists can reduce treatment time, save visits (up to seven in some cases), and minimize chair time and adjustments—ultimately improving patient and doctor experiences.
• Instead of printing custom brackets, KLOwen’s system is customized using advanced digital planning tools. This allows orthodontists to reverse engineer ideal outcomes and apply precise bracket positioning and prescriptions without expensive manufacturing, making the technology more accessible for every patient, not just those willing to pay a premium.
• The real value in custom fixed appliances and aligner technology isn’t just about faster treatment; it’s about easier and more efficient appointments. By minimizing hands-on doctor time and leveraging remote monitoring, orthodontists can drastically reduce unnecessary in-office visits and reduce their own clinical burden.

RESOURCE LINKS

People + Practice  - Website 

Leon - Email

Amy - Email

People + Practice - Email

KLOwen Braces - Website

Dr. Owens - Email

GUEST BIO: 

Brandon Owen, DDS, MS, is President and Founder of KLOwen Braces and a practicing orthodontist at the Owen Orthodontic Center in Lakeway, TX. He won the OrthoInnovator Award in 2019 from the American Association of Orthodontists, Honorable Mention for the AAO OrthoInnovator Award in 2024, and has created eight original patents and numerous continuation patents.  

Dr. Owen is a Board-Certified Orthodonticist and a member of the Angle Society. He also consults for over a dozen digital orthodontic companies and conducts research at the University of Alberta on the OSIM as an adjunct faculty member. Dr. Owen named his company KLOwen in memory of his oldest son, Keller Logan Owen, who passed away suddenly in 2011. 

IN THIS EPISODE: 

• (04:52) Blending an orthodontic and a pediatric practice and working with your spouse
• (08:57) The advantages and disadvantages of two practices in the same building 
• (13:33) Discussion on referrals between their practices and marketing
• (17:39) Dr. Teeters shares advice on engaging in a combined orthodontic and pediatric practice concept
• (19:27) Discussion of the Mother of Pearl Conference and the Orthodontic Pearls podcast

KEY TAKEAWAYS: 

• Dr. Chris Teeters and his wife, Dr. Morgan Teeters, have successfully integrated orthodontics and pediatric dentistry under one roof while maintaining separate brands. This model fosters referrals between the two specialties and ensures continuity of care for young patients transitioning from pediatric dentistry to orthodontics.
• Their desire to serve both children and adults drove them to keep their practices separate. The pediatric practice has a superhero-themed child-centered environment, while the orthodontic office has a spa-like aesthetic, making it more appealing to adult patients.
• While online podcasts like Orthodontic Pearls provide valuable clinical insights, live conferences—such as the Mother of Pearl Conference—offer a unique opportunity for orthodontists to network, learn from top speakers, earn CE credits, and build lasting relationships. 

RESOURCE LINKS

People + Practice  - Website 

Leon - Email

Amy - Email

People + Practice - Email

Orthodontic Pearls - Podcast

Dr. Chris Teeters - Email

Dr. Chris Teeters - Facebook

Mother of Pearl Conference - Register for Early Bird Rates - Website

Call Dr. Teeters at 415-608-6148

IN THIS EPISODE: 

• [4:59] Dr. Adam Reynolds reveals the vision for his practice: Orthodontic Design Co.
• [10:38] Why Dr. Reynolds chose Grin remote monitoring system and implementation 
• [16:35] How does Dr. Reynolds promote patient–centered care
• [20:41] Dr. Reynolds discusses the ROI of overall business growth and how they maximize Grin
• [26:36] Setting your practice apart and takeaways from patients

KEY TAKEAWAYS: 

• Custom digital braces, aligner therapy, and remote monitoring aren’t just innovations—they’re game-changers for orthodontic efficiency, treatment planning, and patient care.
• A well-executed remote monitoring system improves patient experience by providing continuous support, reducing unnecessary visits, and making care more accessible.
• True differentiation comes from aligning innovations with patient priorities. Direct engagement and feedback ensure technologies like digital monitoring enhance their experience in ways that truly matter.

RESOURCE LINKS

People + Practice  - Website 

Leon - Email

Amy - Email

People + Practice - Email

Ortho Design Co. - Website

All In Orthodontic Practice Start Up - YouTube

BIOGRAPHY:   

Dr. Adam Reynolds is the visionary founder of Orthodontic Design Co., based in Madison, Alabama. Passionate about creating confident smiles, he has built a reputation for delivering cutting-edge orthodontic care tailored to each patient’s unique needs.

Dr. Reynolds emphasizes the importance of personalized treatment plans, leveraging the latest technology and innovative techniques to achieve exceptional results. His practice is built on a foundation of patient-first values, ensuring every individual feels cared for, informed, and comfortable throughout their orthodontic journey.

An award-winning artist, Dr. Reynolds brings a unique creative perspective to orthodontics, designing custom braces and crafting distinctive treatment experiences. His ability to blend science and artistry sets Orthodontic Design Co. apart as a leader in innovative orthodontic care. Beyond the clinic, Dr. Reynolds is a strong advocate for patient education and digital transformation in dentistry. His mission is to merge science, technology, and artistry to create confident, lasting smiles—one patient at a time.

IN THIS EPISODE: 

• [5:20] Dr. Neil shares his background and contributions to orthodontics
• [7:11] Exploring the new wave of direct printing technology
• [17:06] Predictions for the future of aligners and direct printing versus thermoforming
• [24:33] The benefits of Ortho FX nighttime aligners
• [31:14] The role of teledentistry and the importance of patient comfort

KEY TAKEAWAYS: 

• Revolutionary 3D printing has transformed orthodontics by producing clear aligners and nightguards with pre-polished surfaces, streamlining the process and reducing waste compared to traditional thermoforming methods.
• The daily production of millions of non-recyclable aligner models highlights the need for sustainable practices, such as direct printing and recycling initiatives, to minimize environmental impact.
• Customization and patient-centered approaches in orthodontics are essential for achieving better outcomes. Leveraging innovative technology like teledentistry and custom-made appliances addresses diverse patient needs, including those with special requirements. Consistency and comfort are key factors for success with aligner therapy.

RESOURCE LINKS

People + Practice  - Website 

Leon - Email

Amy - Email

People + Practice - Email

Dr. Neal - Email

Dr. Neal - LinkedIn

IN THIS EPISODE: 

• [4:40] Joe Hogan explains how Align Technology supports orthodontists
• [10:24] Joe predicts digital trends and advancements for 2025
• [14:20] Joe is hopeful that a stronger economy will be favorable to orthodontists
• [18:47] Joe addresses concerns from the orthodontist community
• [25:09] Why are so many orthodontists still using brackets and wires rather than Aligner Therapy

KEY TAKEAWAYS: 

• Under Joe Hogan's leadership, Align Technology invests over $350 million annually in digital orthodontics, focusing on groundbreaking tools like ClinCheck and 3D controls tailored for orthodontists. Despite serving general dentists, Align Technology remains committed to innovation and partnerships within the orthodontic community.
• Joe Hogan highlights three innovations shaping orthodontics: the iTero Lumina scanner for faster, precise imaging, the five-minute ClinCheck for touchless digital workflows, and 3D printing as a breakthrough in aligner manufacturing. These advancements set Align Technology apart, focusing on groundbreaking platforms rather than incremental changes.
• Despite aligners handling 95-100% of orthodontic cases, widespread adoption could be improved by the workflow transformation required for digital integration. Joe Hogan highlights the efficiency gains of aligners—reduced treatment time, fewer visits, and scalability—while acknowledging the challenges for orthodontists in retraining staff and adapting to a digital-first approach. This shift demands commitment from practitioners.

RESOURCE LINKS

People + Practice  - Website 

Leon - Email

Amy - Email

People + Practice - Email

Align Technology - Website

BIOGRAPHY:   

Joseph Hogan, President and CEO of Align Technology, has led the company to significant financial success over the past eight years. With extensive leadership experience from ABB and GE Healthcare, where he increased revenues by 25% and doubled them from $7 billion to $16 billion, Hogan brings a wealth of expertise in business strategy, market development, and operational management.

IN THIS EPISODE: 

• [3:30] Meet Dr. Venugopalan's background and expertise in orthodontics and AI
• [5:09] Precision medicine and its relevance in orthodontics
• [10:34] Dr. Venugopalan gives an overview of AI applications in diagnosis and treatment planning in orthodontics. Insights into the current state of AI research and its clinical applications.
• [19:12] The potential for integrating genomics and multi-modal data in orthodontic treatment. Plus, a discussion on the limitations and challenges associated with AI in orthodontics.
• [28:24] Will AI replace the need for orthodontists or serve as a supportive tool in treatment planning? 
• [33:26] It is important to consider the patient’s biology in treatment outcomes and the inherent limitations of AI tools in this regard
• [38:21] Dr. Venugopalan encourages the development of holistic clinical knowledge beyond just biomechanics in orthodontics and expresses hope for the integration of AI in improving patient outcomes.

KEY TAKEAWAYS: 

• AI is currently being applied in various aspects of clinical orthodontic practice, from diagnosis to treatment monitoring. These applications not only streamline clinical workflows but also enhance the quality of care provided to patients. 
• Despite its potential, AI in orthodontics faces several challenges and limitations. One major concern is the quality and diversity of data used to train AI models, as biased or incomplete datasets can lead to inaccurate predictions. Additionally, the integration of AI into clinical practice requires significant investment in technology and training, which may be a barrier for some practices.
• While technology offers numerous benefits, it is essential for orthodontists to maintain their clinical judgment and expertise. Technology should be viewed as a tool that enhances, rather than replaces, the orthodontist's skills and knowledge. As technology continues to advance, the role of orthodontists is evolving to encompass new skills and responsibilities. In the future, orthodontists will need to be proficient in digital tools and data analysis to effectively incorporate technology into their practice. They will also play a crucial role in interpreting AI-generated insights and integrating them into personalized treatment plans. 
• As the field becomes more tech-driven, orthodontists will have the opportunity to enhance patient care through innovative approaches, while also navigating the ethical and practical challenges that come with technological integration.

RESOURCE LINKS

People + Practice  - Website 

Dr. Leon - Email

Amy - Email

People + Practice - Email

IN THIS EPISODE: 

• [2:50] Dr. Luis Carriere explains his approach to talking to young patients about their orthodontic journey
• [10:23] The importance of treatment plans that engage young patients and improve their cooperation
• [18:03] How to attract other patients to your practice by communication
• [22:31] A deep dive into the motion appliance: its function and focus on dental alveolar changes rather than skeletal modification
• [33:19] Dr. Carriere shares his insights on the future innovations

KEY TAKEAWAYS: 

• Encourage young patients to take responsibility for their orthodontic treatment by treating them as young adults. Understanding the "why" behind their role enhances cooperation
• Educational tools and proactive communication build trust and establish credibility with patients and families, making your practice a trusted authority
• The motion appliance primarily works through dental alveolar movements, creating a stable environment for growth in the correct sagittal and anterior direction, thus promoting long-term effectiveness

RESOURCE LINKS

People + Practice  - Website 

Dr. Leon's - Email

Amy Epstein's - Email

People + Practice - Email

Carriere System - Website

Dr. Luis Carriere - Facebook

Dr. Luis Carriere - LinkedIn

BIOGRAPHY:   Luis Carriere DDS. MSD. PhD.

Dr. Luis Carrière obtained his dental degree from the University of Complutense in Madrid in 1991. He then attended the University of Barcelona, where he completed his Orthodontic training and received his Master of Science in Orthodontics in 1994. In 2006, he received his Doctorate in Orthodontics, Cum Laude, from the University of Barcelona.

Dr. Carrière won the “Joseph E. Johnson Award” in 1995 and the International Design Award Delta Gold ADI-FAD 2009 for the “Carriere Distalizer MB.” Dr. Carrière is a Member of the Editorial Review Board for the American Journal of Orthodontics and Dentofacial Orthopedics (AJODO) and a contributing editor of the Journal of Clinical Orthodontics (JCO). 

IN THIS EPISODE: 

• [2:51] Amy introduces Dr. Maz Moshiri, and he discusses the current state of clear aligners and customized digital braces 
• [8:29] Dr. Maz shares his thoughts on AI and machine learning 
• [13:47] Dr. Maz discusses the integration of CBCT
• [15:44] Dr. Maz discusses how graduates are prepared to enter the field of orthodontics and how he determines whether to use clear aligners or exercise the option of fixed appliances in his practice
• [22:19] Dr. Max shares his insights on the future of the OSO model and the importance of choosing the right OSO if joining is your decision

KEY TAKEAWAYS: 

• Direct print aligners also allow you to vary the thickness of the aligner and defined areas, which changes the biomechanics and can increase stiffness. This is intriguing because it may make the aligners more effective clinically, potentially using fewer attachments.
• AI will not replace an orthodontist. For your patient to achieve the desired goals, you need the correct diagnosis and the doctor involved in tracking the progress.
• It is beneficial for an orthodontist to have several resources available to move teeth because one way does not fix all problems. Having options is also beneficial for a patient.

RESOURCE LINKS

Dr. Mazyar Moshiri - Email

Aligner Intensive Fellowship - Website

People + Practice  - Website 

Dr. Leon - Email

Amy Epstein - Email

People + Practice - Email

BIOGRAPHY:   

Dr. Maz Moshiri has been a faculty member of Align Technology since 2013. He co-founded the Aligner Intensive Fellowship, an online residency that has educated nearly five thousand orthodontists worldwide on the proper treatment planning and use of clear aligners. He is a Clinical Assistant Professor in the orthodontic residency program at the Center for Advanced Dental Education at Saint Louis University, focusing on clear aligners. He serves on the clinical advisory boards of Orthodontic Partners and as an Associate Editor for the Voice of an Expert column for the AJODO Clinical Companion. Dr. Moshiri is a Diplomate of the American Board of Orthodontics and a Fellow of the American College of Dentists, the International College of Dentists, and the Pierre Fauchard Academy.

QUOTES: 

“I think that the future of clear aligners is direct printing of the aligner and material science, changing the aligners' materials at different treatment phases for different reasons. That may be the case now with clear aligners moving forward. So I think that's extremely exciting to kind of see the evolution of that.” Mazyar Moshiri DMD, MS, FICD

“I use Invisalign, I'm a speaker for them, and I get compensated as a speaker but, I also use ULAB in my office to make in-house aligners. I get zero compensation from them. They could not be further apart as far as I'm concerned, in what they offer in terms of tools, but I use them both because it's better for my patients.” Mazyar Moshiri DMD, MS, FICD

IN THIS EPISODE: 

• [2:39] Amy introduces David Harris, CEO of Prosperident, a firm expert in addressing dental practice embezzlement
• [4:12] David explains the pervasiveness of the embezzlement problem and outlines statistics of practices who have experienced embezzlement
• [12:29] David discusses the difference between delegation and abdication and the behaviors of people who steal
• [19:31] Pre Employment screening is a must for hiring, and David shares other practices that your H.R. Department must put into place
• [24:23] Discussion of a proximity tag on your computer and what is the next step if someone is stealing from your practice

KEY TAKEAWAYS: 

• More Orthodontists will be embezzled than won’t.
• Practitioners don’t have the time to monitor the bookkeeping aspect of their business, while the thief has all the time in the world to devise a plan to steal.
• An employee will gain your trust before they steal from you.

RESOURCE LINKS

People + Practice  - Website 

Dr. Leon - Email

Amy - Email

People + Practice - Email

Prosperident - Website

Prosperident Phone Number: 888-398-2327

BIOGRAPHY:   

David Harris may have the coolest job in dentistry - he gets to chase and catch those who steal from dentists. A rule-breaker in his youth, David changed his direction and has spent much of his adult life in the world of investigation and

Enforcement, where he uses his unrivaled ability to understand the criminal thought process to help educate and protect dentists. David is the Chief Executive Officer of Prosperident, the world’s largest firm investigating financial crimes committed against dentists. David is a licensed private investigator, a Forensic

Certified Public Accountant and a Certified Fraud Examiner. He is the author of the definitive book on embezzlement, the most recent Healers versus Stealers: How to Outsmart the Thief in Your Dental Practice. In addition to being a prolific author, David is a frequent presenter at regional, national, and international dental conferences, and his vast wealth of experience, coupled with his keen sense of humor, makes David both an engaging and entertaining speaker.

In recognition of his long and distinguished service to the dental profession, David is one of a handful of non-clinicians to be honored with a Fellowship in the International Academy of Dental Facial Esthetics.

IN THIS EPISODE: 

• [2:52] Amy introduces Dr. Chris Cetta, and he shares his most memorable podcast guests and situations
• [9:11] Dr. Chris discusses co-inventing the precision aligner button and advice he would give to listeners who have ideas they want to bring to market
• [14:30] Dr. Chris explains how Dr. Richard Kaye and Dr. Leon and Amy met and made the decision to start a podcast
• [17:42] The pros and cons of licensing your ideas and Dr. Leon tells an invention story from 20 years ago
• [22:50] Dr. Jonathan Nicozisis  calls in to ask a question about new trends and how to afford the technology
• [26:39] Dr. Leon chats about music, instruments and concerts

KEY TAKEAWAYS: 

• A licensing approach to invention is a good path for a practicing orthodontist
• Often, an invention is conceived because an immediate problem needs an answer
• Lightforce and KLO allow you to dial in treatment and use digital treatment planning, which results in shorter treatment windows

RESOURCE LINKS

People + Practice  - Website 

Leon - Email

Amy - Email

People + Practice - Email

Dr. Chris Cetta - Email

Dr. Chris Cetta - LinkedIn

QUOTES: 

“Taking the licensing model was an interesting process. I learned a lot. I think it's a great modality for orthodontists to take. The biggest lesson I learned is to get very comfortable with the word no and embrace the word no, because if you are trying to license your product to another company, you're going to hear no a lot. And you can't let that discourage you; you can't let that break your spirit and throw in the towel. Another important thing to learn is that, when you get that no, ask for feedback from people because, if you get people to give you honest answers, you can get a lot of valuable insight into how you might be able to change your product or service to make it better along the way.” Dr. Chris Cetta

“I think the licensing model is ideal for orthodontic entrepreneurs. You will see a number of successful orthodontic entrepreneurs out there. We talked about John Pham, Adam Shulhoff, Brandon Owen, and Alfred Griffin; they've done wonderful things with their products. But not every orthodontist wants to quit being a clinician. Being a company CEO is a full-time job, which any of them can certainly tell you. I would suggest keeping the day job. Licensing is much less of a financial risk, than putting yourself out there. Another big thing is why not tap into the company's expertise in manufacturing the products, rather than trying to learn this all on your own.” Dr. Chris Cetta

IN THIS EPISODE: 

• [3:49] Amy introduces April, who discusses how to determine the technology you need to run a potential multi-million dollar practice
• [10:37] April discusses implementing new technology that works bidirectionally with the software currently used
• [13:47] The importance of access to data through analytics or a reporting module
• [17:04] A discussion on improving the patient experience through specific examples and how these changes can influence patients' choice of practice
• [25:34] Discussion of keeping track of leads and how to make a good decision on software
• [33:16] Discussion of information in fields that are not migrated into new technology and the future of AI in the industry

KEY TAKEAWAYS: 

• It is critical to make your office accessible to new patients. Patients should only provide their name, date of birth and insurance information. You may lose business if you make it too difficult to make an appointment. 
• New technology should operate bidirectionally to transfer data between platforms and work with the software you already are using. 
• Patients should be able to  make appointments and make payments on their smartphones so the office does not have to make those entries. This method also takes the burden from office staff to enter data.

RESOURCE LINKS

People + Practice  - Website

Leon - Email

Amy - Email

People + Practice - Email

April Lowry - Email

PracticeTek - LinkedIn

PracticeTek - Website  

IN THIS EPISODE:

• [4:31] Kelly’s professional background and she shares a story about Jeff Bezos and a discussion of getting and keeping great staff
• [12:17] Kelly shares innovations being integrated from Amazon to LightForce as she discusses their core values
• [18:28] Kelly describes the process at LightForce once the patient information comes from the practice
• [20:14] What role will AI play at LightForce
• [25:28] Kelly discusses the future of changing technology

KEY TAKEAWAYS: 

• An orthodontic practice should be built around patient needs rather than what your competition is doing
• LightForce designs and builds the tools they need. They don’t pull them off a shelf. This sets them apart and provides essential, revolutionary services for practices and their patients
• Robots can do tasks well, and humans are needed when high-value judgment and relationship building are required

RESOURCE LINKS

People + Practice  - Website

Dr. Leon - Email

Amy Epstein - Email

People + Practice - Email

Kelly Riedel - Email

BIOGRAPHY:  

Kelly Riedel is the Chief Operating Officer at LightForce, provider of the world's first and only fully customized 3d printed orthodontic system. Prior to joining LightForce, Kelly was Director of Global Robotics Operations for Amazon, leading a cross-functional organization delivering all robotics technology into Amazon buildings worldwide. In this role, she managed operations across five different product design centers, coordinated with 100+ suppliers across four continents, and launched Amazon’s state-of-the-art, 350,000-square-foot Innovation Hub. An attorney by trade, she previously led the legal team for Amazon Robotics as a member of its executive team, and before that, was Senior Counsel at HMH Publishing Company, focused on technology transactions, and a member of the IP Transactions team at Skadden, Arps. She holds a B.A. from Middlebury College, a J.D. from Berkeley Law School, and was a member of the 2016 Harvard Business School Women’s Leadership Forum. Kelly resides in Massachusetts with her husband and two children. Over her desk, she has a print that reads, “Here’s to Strong Women: May we know them. May we be them. May we raise them.” She’s striving to do all three.

QUOTES: 

“Amazon has a lot of leadership principles. If you Google Amazon Leadership Principles, in my view, they are the best way to be a leader and a successful worker. The unique part about how Amazon uses them is they don't just have them; they read them and teach them. They live them. It is how they hire, evaluate themselves and how they evaluate others and choose what to invest in.” Kelly Riedel

“LightForce has three core values. The most important thing is customer obsession: focus on your customers. People say if the practice down the street offers X, should we offer X or if our competitors are doing X, why shouldn’t we do Y? I firmly believe that the best companies don't do that. They start with their customers and their customer's needs, problems, challenges, and desires and work backward from there, and LightForce 100 percent does this.”  Kelly Riedel

Chris also underscores the significance of crafting tailored treatment plans and leveraging communication and technology to meet the diverse needs of adult patients. The conversation extends to strategies for reconnecting with former patients and speculates on the future trajectory of OSOs and DSOs. Remember: There’s never been a better time to be an Orthodontist.

IN THIS EPISODE:

• (4:52) Chris looks back on his predictions and looks forward to the future
• (9:44) Chris talks about the way technology has changed the ortho space and how critical it is for offices to embrace digital braces 
• (12:55) Chris discusses aligners digital and remote monitoring, stating that is the future and that it is the older doctors who are not willing to change
• (15:52) Chris speaks to the doctors who feel digital is too expensive and they don’t want to invest
• (21:15) Discussion of birth rates being down and, therefore, there are fewer kids and appealing to adults
• (23:02) Chris talks about making a plan, considering limited treatment, and meeting the adult patient where they are through communication and technology
• (26:58) Discussion of reaching out to former patients and the future of OSOs and DSOs

KEY TAKEAWAYS: 

• If you haven’t raised your rates in the last two years, raise them tomorrow. You need to take steps to overcome the rising interest rate situation.
• To make a digital practice work, you must trade staff costs for lab costs. Digital improves the doctor’s quality of life inside the practice, allowing them to use the extra time for patients, practice, or lifestyle. 
• The consumer wants digital braces. Orthodontic doctors who are slow to change are the older ones who have mastered analog braces. The younger doctors, 35 - 45 years of age, want to start with digital to get ahead of the shift we are bound to see.

RESOURCE LINKS

People + Practice  - Website

Leon - Email

Amy - Email

People + Practice - Email

Bentson Copple - Website

BIOGRAPHY:  

Chris Bentson is a partner of Bentson Copple & Associates in Greensboro, North Carolina. The company serves the orthodontic community by performing practice valuations, providing recruiting services, and negotiating transactions with both buyers and sellers. Chris has been working with orthodontists regarding the business aspects of their practices for over thirty years, and was recently awarded the "Outstanding Contribution to the Specialty Award by a Non-Orthodontist" from the AAO. He currently serves as President of the American Association of Orthodontists Foundation (AAOF, he’s a contributing lecturer to the Wharton-AAO Mastering the Business of Orthodontics program and a frequent guest lecturer at AAO meetings, regional orthodontic society meetings, orthodontic resident programs, study clubs, and orthodontic user meetings. Chris has authored dozens of articles published on the business of orthodontics in numerous orthodontic trade publications. Chris has personally visited over one thousand orthodontic practices in the United States, Canada, and Australia during his career.

QUOTES: 

“My charge to the industry is when you've got inflation, even though it's coming down, I think we ended up at 3.8 percent last year, and we were at 7 percent the year before. If you haven't raised your fees in the last few years, do that tomorrow. Because if we’re going to be down a percent or two this year, if you raise your fees two or 3%, you will be flat, and I think flat is the new up in 2024.” Chris Bentson

“The good news is we always bounce out of these things positively. So, while it's lagging and taking a little bit longer than any of us would like, 2025, 2026, and 2027 will be killer good ortho years. What do you do between now and then? It's time to invest.” Christ Bentson

Please note: Product availability, claims and regulatory status may differ across countries depending on local regulations. Contact your local DentalMonitoringⓇ representative for further information.

IN THIS EPISODE:

• [5:19] Dr. Leon expresses his excitement about AI
• [5:58] Philippe discusses what is new and changing over the last ten years, and he explains how the next innovation, Smart STL, works for your practice
• [10:45] Philippe explains the impetus for the creation of Smart STL
• [15:57] Intraoral scanners and stage files are still needed
• [18:23] Discussion of the time saved with Smart STL and communicating the procedure to the patient
• [25:34] Philippe addresses other changes and innovations coming in the future
• [28:39] Philippe describes the quality management platform developed a year ago, which would be an asset to any practice

KEY TAKEAWAYS: 

• The future of orthodontics lies in not having patients in your chair; instead, they will be in the comfort of their own homes with the doctor using an updated STL file corresponding to their teeth’s exact position.  
• Innovation comes in increments. Smart STL will require input from the doctor regarding the anatomy of the patient's teeth and cooperation from the patient who takes a DentalMonitoringⓇ scan with their smartphone.   
• Smart STL will improve the doctor's workflow, saving time and convenience for the patient, who will not have to make an unnecessary trip to the dental office.

RESOURCE LINKS

People + Practice  - Website

Leon - Email

Amy - Email

People + Practice - Email

Dental Monitoring - Website

IN THIS EPISODE:

• [0:00] Dr. Leon sets up the scenario of a boy needing braces and a family who cannot afford them
• [5:10] Alexis explains how Smiles Change Lives is different than other nonprofits in this space
• [6:52] Alexis shares his music background playing electric bass in Kansas City
• [8:08] Alexis describes how they vet families to be eligible for Smiles Change Lives and how they help when they do not qualify
• [10:47] Alexis talks about the progression of qualifications for Smiles Changes Lives
• [13:47] Discussion of how the orthodontist participates in the program
• [15:22] Dr. Victoria Lynsky shares her positive experiences with Smiles Change Lives
• [18:01] The process of signing up with Smiles Change Lives
• [20:59] Alexis discusses what he sees in the future for Smiles Change Lives

KEY TAKEAWAYS: 

• [4:53] Smiles Change Lives has been in business for 27 years, and during that time, they have learned what not to do, let alone everything to do to support their providers and their patients
• [7:49] There is a strategy Smiles Change Lives uses to work with families who can’t financially afford braces. It begins with reviewing tax returns 
• [10:26] The completion rate of successful orthodontic work is 99% when the patient pays something out of pocket. It also provides leverage for the parent who pays the bill but empowers them, knowing they did this for their child.

RESOURCE LINKS

People + Practice  - Website

Leon - Email

Amy - Email

People + Practice - Email

Smiles Change Lives - Website

Alexis Barclay - Email

BIOGRAPHY:  Alexis Barclay

Raised across the pond in North London, Alexis moved to the US when he was just 17 years old. After living in Florida, he eventually made his way to Kansas City, where he’s been ever since.

In 2007, Alexis joined Smiles Change Lives, working at its sister company, Embrace Smiles, a promotional products company. From there, he served as Director of Provider Services for 11 years. Currently, he serves as Vice President of Operations.

When he’s not at work, you can find Alexis playing bass with one of Kansas City’s notable bands. He resides in Riverside, MO, with his wife, Brooklyn and three kids.

QUOTES: 

“We work with our orthodontists, figuring out what the best thing for the practices are. We are very ortho-centric. We want to make sure that we are doing the best by our providers because the bottom line is, without our providers, we can't do what we do.” - Alexis Barclay

“We ensure we are not wasting your time with someone who could pay otherwise. Most people looking for Smiles Change Lives are just thankful to get something, and if they are not within our guidelines, they will reach out to me and ask, can you find me an affordable orthodontist? “Alexis Barclay

IN THIS EPISODE:

• [0:00] Dr. Leon introduces today’s topic: Starting a Practice from the Ground Up with Dr. Maggie Law
• [3:03] Maggie is introduced and shares her educational background and how she started her practice in 2020
• [9:25] Maggie shares the reasons she wanted to have her own practice
• [12:58] Maggie discusses how she controls her overhead costs and the financial decisions in opening a practice
• [19:00] Maggie answers a caller's questions regarding the benefits of having your own practice, and Dr. Leon shares some advice
• [24:10] Maggie shares the challenges she has faced, and she leaves the listeners with advice

KEY TAKEAWAYS: 

• [8:29] The first step in opening a practice is to find a location. It’s important to research other nearby practices and, sometimes, decide how far you want to be from your home.
• [9:24] There are many orthodontic practice startups now, and many reasons contribute to orthodontists taking that road. One is that in the long term, the orthodontist wants to be able to make their own decisions about their career and their business. 
• [11:36] Doctors are not selling their practices to recent graduates like they did in the past. They are selling to large OSOs because they can sell for more money. Consequently, as a recent graduate, you must open your own practice. 

RESOURCE LINKS

People + Practice  - Website

Leon - Email

Amy - Email

People + Practice - Email

Maggie Law - Instagram

Orthodontics Startups - Facebook

QUOTES: 

“I think one of the main reasons orthodontists want to have their practice is that we are hard workers, high achievers, goal-oriented and ultimately, working for somebody else long term is not what makes us happy.” Dr. Maggie Law

“I always say that being an associate is great until one day it's not. And then when you get to that day where you're like, wow, I could be working hard for myself, or I can be working hard for somebody else, it's like this flip, and I think most people don't choose to do startups because it is the harder path.” Dr. Maggie Law

IN THIS EPISODE:

• [0:00] Dr Leon introduces today’s topic: Managing Your Reviews with Jessie Pressman. 

• [3:06] Jessie explains how managing a practice’s reputation has changed over the years and ways that you can collect positive feedback. 

• [7:04] Jessie discusses what strategy and approach she has made to the People + Practice Program and gives examples of how her approach has resolved issues. 

• [11:20] Jessie explains what to do and say when you get a negative review and why you never apologize. 

• [15:47] Jessie outlines the times you don’t respond to a review and when to report them to Google. 

• [19:31] Jessie recommends some tips regarding getting reviews and responding to them. 

KEY TAKEAWAYS: 

• [4:13] There are ways to collect positive feedback from your patients. The tip is to ask for a review. When someone is happy, they don’t think of leaving a review. You have to ask by prompting the client for a review. 

• [4:53] Google is the search engine where you should spend your time and energy cultivating and responding to reviews. Facebook is no longer the preferred platform to use. Google is King.

• [14:10] There are legal reasons you should never apologize for a patient's bad experience in the office. Be very careful that you do not violate HIPAA laws.  

RESOURCE LINKS

People + Practice  - Website

Leon - Email

Amy - Email

People + Practice - Email

Jessie Pressman - Email

People + Practice Blog - Jessie Pressman

BIOGRAPHY:

NEW YORK, Oct. 3, 2023 /PRNewswire/ -- People + Practice LLC, a leading marketing agency specializing in strategic consulting and brand development for healthcare practices, is thrilled to announce the appointment of Jessie Pressman as Head of Consulting. This strategic step signifies an ongoing commitment to enhancing consulting services, coupled with a robust investment in team development.

Jessie is passionate about fueling practice growth for the doctors and teams that make healthcare happen. Her 20 years of experience managing people and marketing for small businesses, combined with her positivity and innovation, has fueled People + Practice's growth over the past decade. With an eye for efficiency and growth opportunities, Jessie will lead the People + Practice team of Growth Consultants, who serve a diverse range of clients across the country and abroad, helping them navigate the complex marketing landscape to achieve their business objectives. Her focus will be on providing strategic guidance and actionable solutions.

"As Head of Consulting for People + Practice, I'm excited to help our team of consultants grow in their careers, stretch their creativity and uncover growth opportunities for practices. I'm eager to help our company scale, but it's equally important to me to build upon the agency's core values of creating a meaningful and inclusive work environment that allows for work-life balance," said Jessie about her commitment to the company. "People + Practice has always supported me and I'm eager to continue extending that support to our team."

Jessie's extensive expertise spans multiple industries, including technology, healthcare, finance, and consumer goods, and she has previously served in executive roles at Bluewolf (an IBM Company) and BSL Concepts. She has consulted with nameworthy brands like Sony Music Entertainment, The Hearst Corporation, HBO, Ogilvy & Mather and Time Inc. Jessie is a proud Brandeis University alumna, a committed New Yorker and a bookworm.

"We are delighted to announce Jessie Pressman as our Head of Consulting," said CEO and Co-Founder Dr. Leon Klempner. "Her exceptional talent and passion for delivering strategic solutions align perfectly with our vision to provide unparalleled marketing consultancy services. Her unique ability to analyze market dynamics and identify untapped opportunities will be instrumental in driving measurable results for our clients," concludes Klempner.

About People + Practice LLC: People + Practice LLC is a leading marketing agency specializing in strategic consulting and brand development. We help our clients navigate the ever-changing marketing landscape and achieve their business objectives through innovative strategies, creative solutions, and measurable outcomes. With a team of seasoned professionals and a deep understanding of diverse healthcare industries, we deliver exceptional results and drive sustainable growth for our clients. For more information, visit www.pplpractice.com.

QUOTES: 

“I saw practices who had never seen a negative comment come through in five or six years and suddenly start receiving negative comments, two, three times a month, which is concerning for practices because your reputation online means a lot. Prospective patients and referring doctors are looking at those. It's your name. So, there has been a spike in negativity, and we need to work to combat it.” Jessie Pressman

“Another pro tip is to respond to the positive reviews. People love getting a response from you as a practice. It looks fabulous for prospective patients coming and looking at your page. Also, it's great for SEO. Again, we want to ensure that that is integrated into our marketing, which helps raise the profile.” Jessie Pressman

IN THIS EPISODE:

• [0:00] Dr Leon introduces today’s topic: Cyber Security. 

• [4:04] Steve explains why an orthodontic practice is ripe for cyber attack. 

• [6:53] Steve discusses antivirus programs and has suggestions on next-gen antivirus software for orthodontic practices. 

• [11:19] Steve describes how a hacker can fool a staff member. 

• [17:14] Listener, Mark Bronski, asks how to start protecting your practice from cyber attacks?

• [22:28] Steve discusses the value of staff training and using a password manager. 

• [28:25] Steve discusses the question of having your information in the crowd. 

KEY TAKEAWAYS: 

• [3:35] Why is an orthodontic practice a target for cyber security threats?

• [7:00] Do we still need antivirus software on my computer, and is it effective to fight off the next-gen cyber attacks?

• [11:11] How do you define this phenomenon? Is it phishing scams or social engineering? How do you define it?

RESOURCE LINKS

People + Practice  - Website

Leon - Email

Amy - Email

Steve McEvoy Email

MME Consulting - Website

QUOTES: 

“Every new ransomware attack is a unique thing. So an old school antivirus program was used to look for a particular pattern, an executable file that's coming in attached to an email. If it matched that pattern, it would stop it. But now it's a hacker that makes something that's completely dynamic. So there are better antivirus tools that are out there today. I refer to them as next-gen antiviruses, and they're available from multiple companies.” Steve McEvoy

“All practices should be monitored. If someone's out shopping for one, the buzzword is an EDR. An EDR solution stands for endpoint detection and response. They're available from multiple companies like Sentinel 1 and WatchGuard.” - Steve McEvoy

IN THIS EPISODE:

• [3:34] Trey explains the legislation regarding AI is still unsettled. 

• [5:17] Looking at the FTC and state dental boards will give some guidance until further legislation comes forward. 

• [8:00] Trey gives an example of implied claims in advertising, and he also discusses stock photography. 

• [11:51] A listener asks a question about the AAO's position on AI usage. 

• [14:21] A discussion regarding AI and written content, as well as the penalties involved in false advertising. 

• [22:27] Trey admits to his knowledge nothing has ever been as revolutionary to the industry as AI and discusses the pitfalls. 

KEY TAKEAWAYS: 

• Dentistry has always been held to a higher standard by the FTC regarding truth in advertising.

• An advertisement using a white coat or a microscope must have evidence supporting its claim.

• Advertising can mislead the public if the patient shown in a before and after picture is not a patient of that practice.

RESOURCE LINKS

People + Practice  - Website

Leon - Email

Amy - Email

Trey Lawrence - TikTok

Trey Lawrence - Instagram

QUOTES: 

“The approach that we have to take is to start from the law that currently exists, which, because it's behind the technology, is going to be outdated, but from that law, kind of extrapolate it out and then predict as to what we think the safest course of action is going to be.” Trey Lawrence

“When we look at the ads, is the picture an AI-generated picture that will imply a material fact about the practice? Does it show somebody with perfectly straight teeth or someone wearing braces, but they're not a patient of the practice? Because, of course, it's an AI-generated image, and they don't exist at all. Those are the things that the FTC could look at.” Trey Lawrence

IN THIS EPISODE:

• [04:32] Dr. Leon and Dr. Ravindra reminisce over their days at university and changes between now and then. 

• [06:19] Dr. Ravinda shares how he got involved with Graphy and how the process works. 

• [11:25] Dr. Ravinda discusses the cost of the aligners and functionality and shares the benefits to the patient. 

• [17:05] Treatment can accelerate the therapy and affect the impact on the environment. 

• [23:02] A listener asks a question of Dr. Ravinda regarding the mechanics of printing an aligner. 

• [27:32] Dr. Ravinda discusses the downside of the process. 

KEY TAKEAWAYS: 

• Graphy produces aligners with shape memory.

• Graphy can print aligners in 32 minutes.

• A benefit of Graphy aligners is that you don’t need as many attachments to the teeth. 

RESOURCE LINKS

People + Practice  - Website

Dr. Ravindra Nanda - Facebook

Dr. Ravindra Nanda - Instagram

BIOGRAPHY: 

Dr. Ravindra Nanda is at present UConn Alumni Endowed Chair, and Professor and Head of the Department of Craniofacial Sciences and Chair of division of Orthodontics, University of Connecticut, Farmington, Connecticut, U.S.A.

He received his dental training from Lucknow University, India and orthodontic training first at Lucknow, India and then from Nymegen, The Netherlands and the University of Connecticut. He also received a Ph.D. for the University of Nymegen in 1969. He was an Assistant Professor of Orthodontics at Loyola University, Illinois from 1970 to 1972 and since 1972 he has been associated with the University of Connecticut.

He is editor-in-chief of Progress in Orthodontics and an associate editor of Journal of Clinical Orthodontics. He is on the editorial board of ten different national and international orthodontic journals.

He is an active member of AAO, EOS, IADR and Edward H. Angle Society. Dr. Nanda is a Diplomate of the American Board of Orthodontics. He has given numerous named lectures at national and international societies including Mershon Lecture at American Association of Orthodontics and Sheldon Friel Lecture at 2011 EOS Congress.

Dr. Nanda has authored six orthodontic books and more than 200 scientific articles in major journals. His most recent books are Biomechanics in Clinical Orthodontics and Biomechanic and Esthetic Strategies In Clinical Orthodontics, Temporary Anchorage Devices in Orthodontics and Current Therapy in Orthodontics.

QUOTES: 

“You need a 3D printer, we recommend Unix because the settings have been made accordingly. Then you take the resin and place it in the tray, plug in your software. This plate will come down where the resin is, and it moves up, and in about 32 minutes, you will have six to ten aligners.” Dr. Ravindra Nanda

“Say you have 5 million patients using models. That means at least 150 million models are being thrown somewhere in the environment. So we are polluting like crazy. The aligner would be the only pollution. We are going to tell our patients how to get rid of those aligners because nobody talks about it, you give the aligners, you forget about them.” Dr. Ravindra Nanda

IN THIS EPISODE:

• [01:12] Introduction of People and Practice hosts and their services, and Amy introduces Dr. Jep Paschal. 

• [05:16] How does a Sugar Daddy candy bar equate to orthodontics? 

• [07:15] Jep talks about Braces on Demand and describes the product. 

• [11:30] Jep outlines the value to the patient. 

• [14:57] A comparison between Braces on Demand and other competitors and a discussion about the printer. 

• [21:15] Jep shares what an orthodontist is purchasing with Braces on Demand. 

• [24:00] Jep answers a question from a listener regarding his experience in the past with indirect bonding and remembering a horrible experience. 

• [27:37] What is the future, and what are the new products for Braces on Demand?

KEY TAKEAWAYS: 

• The monolithic clear system is almost undetectable. This eliminates the look of a mouth full of silver.

• Braces on Demand can produce a prescription for braces much faster than past methods.

• Braces on Demand provides a 3D model which ensures more accurate placement.

RESOURCE LINKS

People + Practice  - Website

Jep Paschal - Email

Braces on Demand - Website

BIOGRAPHY:

Dr. Paschal lectures worldwide to doctors, staff, and residents on the most advanced orthodontic trends, techniques, and technologies that improve patient care. He is recognized as a leading expert on incorporating 3D printing into orthodontic practices. In addition to his role as CCO at Braces On Demand, Dr. Paschal maintains a private practice in Madison and Greensboro, Georgia.

QUOTES: 

“Everything has been evaluated so that you can have the confidence as a clinician that if you're printing these brackets in your office,  what is being delivered to your printer is dimensionally accurate.” Dr. Jep Paschal

“The brackets are designed with the goal in mind to get them in the right place with the exact prescription for that patient the first time.” Dr. Jep Paschal

IN THIS EPISODE:

• [01:12] Introduction of People and Practice hosts and Dr. Krieger
• [05:01] Dr. Krieger explains the conception of the Orthopreneurs Facebook group
• [09:02]Dr. Krieger delves into what an OSO is, how it operates and who should consider joining
• [14:39] What are the pros and cons of a DSO and an OSO, and how may they benefit a new graduate
• [22:20] Dr. Leon mentions there is another side to consider, and Amy and Dr. Krieger discuss the value of community
• [28:19] Dr. Krieger answers questions from a listener about partnering with another doctor
• [38:55] Dr. Krieger reveals what he would be if he weren’t an orthodontist

KEY TAKEAWAYS: 

• There are some naysayers regarding joining an OSO; however, often, they have not done their research.
• One benefit of an OSO is that you are only grouped with successful practices.
• Choosing a partner for your orthodontic practice is a crucial decision that significantly impacts your practice's future.

RESOURCE LINKS

People + Practice  - Website

Dr. Leon Klempner - Email

Orthopreneurs Podcast with Dr. Glenn Krieger

Dr. Glenn Krieger - Facebook

Dr. Glenn Krieger - Email

BIO: Dr. Glenn Krieger

Since graduating from dental school in 1992, Dr. Krieger has been committed to staying on top of the newest and most innovative aspects of dentistry. A fellow of the Academy of General Dentistry and a practicing orthodontist, Dr. Krieger understands the challenges faced by clinicians on a day-to-day basis. Dr. Krieger is an Invisalign Diamond Plus provider. With the arrival of digital technology in the photographic world, Dr. Krieger merged his knowledge of traditional photographic techniques with the advantages of digital cameras. The result was the revolutionary “Digital Co-Diagnosis” process, where patients play a much larger role in their dental health choices through better education.

Dr. Krieger has worked with numerous consultants and has spent hundreds of hours in business training, including “The Dentist as CEO,” a year-long course at the prestigious University of Washington Business School and another full year at the Schuster Center for Professional Development in Scottsdale, Arizona. Dr. Krieger has presented to tens of thousands of dentists worldwide and has been published in textbooks and dental periodicals. He has created two DVDs to assist dentists with clinical photography and has designed a revolutionary set of mirrors and retractors to assist with image capture.

He is also the founder of Orthopreneurs, a vibrant community of orthodontic entrepreneurs. Dr. Krieger established Orthopreneurs to help orthodontic practice owners come together to crowdsource solutions to common business problems like HR, marketing, leadership, management, training, IT, and other issues.

QUOTES: 

“The key to understanding an OSO is; they want to acquire good practices. They don't want to acquire you when you're six months out of residency. And if your practice is decreasing in value, this is not an exit strategy for a doctor looking to retire. Think about it as if you were looking to buy an ortho practice.” - Dr. Glenn Krieger

“Smile Doctors have a Rising Stars program, where they take a young associate and mentor them and teach them management, leadership and try to make them the best they can be. The hope is that these people will stay for long periods because it's a safe, enjoyable, lucrative and rewarding place to be.” - Dr. Glenn Krieger

IN THIS EPISODE:

• [01:01] Introduction of People and Practice and its message and Jonathan Martin’s background. 

• [03:27] Jonathan describes how the economics have impacted the sale of dental practices and explains EBITDA in detail. 

• [11:09] What are favorable KPSs, and how cash comes into play on an offer. What things have changed in the last 12 months? 

• [15:39] How do cash, stock, hold-out money and seller financing impact your sale? 

• [22:00] What are the critical items to evaluate as you are looking at an offer to purchase your business? 

• [24:28] Jonathan discusses whether a seller would receive more money from a DSO or an OSO versus a private transaction. 

• [29:51] What should a Dr. do if they receive unsolicited offers from a DSO or an OSO? 

• [33:53] The bottom line is to do your due diligence and get professional help. 

KEY TAKEAWAYS: 

• Inflation, labor costs and the interest rate rise have slowed down dental practice sales.

• Cash at closing, stock, holdback money and seller financing comprise the four components of an offer to purchase your practice.

• Hire a professional to look over the contract when you are selling your business. 

RESOURCE LINKS

People + Practice  - Website

Dr. Sercan Akyalcin - Harvard Website

Harvard Orthodontics Dentistry - Website

Jonathan Martin - Website

Jonathan Martin - Linkedin

BIO: 

Jonathan joined McGill & Hill Group in September of 2005. He earned bachelor's degrees in both accounting and finance, and a Master of Accountancy degree from the University of North Carolina at Charlotte. Jonathan works with dentists and dental specialists across the United States assisting them with their transition needs, and speaks regularly at dental schools and study clubs. He is a member of the American Institute of Certified Public Accountants and the North Carolina Association of Certified Public Accountants.

QUOTES: 

“If you are considering selling your practice, it is essential to know what EBITDA is because the value you can hope to achieve or get in the sale of your practice hinges largely on that number. EBITDA is the money left after you pay overhead and a reasonable doctor's compensation.” - Jonathan Martin

“Most doctors are looking to get cash at closing. Usually, that’s the biggest component. Before mid-2022, you could get up to 80% of the total purchase price paid in cash at closing. That is one of the most significant changes I’ve seen over the last year.” - Jonathan Martin

IN THIS EPISODE:

• [04:25] Dr. Griffin explains his opinion on the best way to market a business and the products they have developed. 

• [06:42] LightForce just opened a factory in Wilmington, Massachusetts. 

• [08:41] Dr. Griffin discusses the benefits of LightForce to a patient. 

• [12:23] Dr. Griffin explains why this industry will grow in the future. 

• [14:49] The new features LightForce plans to integrate in the future. 

• [19:32] The practice benefits from implementing LightForce and the importance of the outcome to the patient. 

• [23:27] Amy describes how Dental Monitoring can help orthodontists. 

• [26:57] Amy introduces Lacie Ellis, who will be the host of Practice Talk.

KEY TAKEAWAYS: 

• Products and their developers used in orthodontic practices need to be those you trust.

• LightForce has proven to reduce both treatment time and the number of visits needed by the patient. 

• A new podcast geared toward the staff members of the orthodontist's office is on the horizon. Don’t miss Practice Talk coming next month!

RESOURCE LINKS

People + Practice - Website

LightForce Orthodontics - Website

Dr. Alfred Griffin - Linkedin

Dr. Leon Klempner - Instagram

BIOGRAPHY: 

Dr. Griffin founded LightForce Orthodontics in 2015. He received his BS in Biochemistry from the University of Virginia, after which he completed a DMD and PhD at the Medical University of South Carolina while lecturing internationally in craniofacial biology. Dr. Griffin also has a Masters of Medical Science and Certificate in Orthodontics from the Harvard School of Dental Medicine, where he currently serves as faculty, and he is an ABO-certified practicing orthodontist.

QUOTES: 

“You need to work with companies you trust because the impact of something going wrong is quite high. So building trust is something that we are driving towards because that becomes the standard that orthodontists stake their business on.” - Dr. Alfred Griffin

“The tools that enable doctors to have a better treatment plan and diagnoses will be the focus for LightForce in the future.” - Dr. Alfred Griffin

IN THIS EPISODE:

• [00:57] Amy and Dr. Leon discuss what their marketing firm does and the frustrations Dr. Leon experienced as a practicing orthodontist. 
• [03:47] Dr. Layman explains the benefit of a 3-D Treatment Letter. 
• [07:58] What was the motivation for the creation of this digital technology? 
• [11:06] The differences and benefits of Ulab for aligners. 
• [13:22] Dr. Layman uses remote monitoring to the advantage of patients by acknowledging their busy schedules. 
• [16:20] Dr. Layman responds to Dr. Strauss from Florida regarding virtual setups. 
• [18:36] Three ways of creating 3D communication. 
• [23:24] There is an increase in patient acceptance when they can see the result visually. 

KEY TAKEAWAYS: 

• An animated representation of a patient's teeth after correction instills motivation and confidence, encouraging them to undergo the necessary treatment

• Teamwork between an Orthodontist and a GP assures patients they are working with the right professionals

• Patients highly appreciate having remote check-ups as it saves significant time

RESOURCE LINKS

People + Practice - Website

Dr. Bill Layman - Website

DrBill@suortho.com

BIOGRAPHY: 

Raised in a small Virginia farm town, Dr. Bill Layman worked during high school as a farmhand, loaded dog feed, mowed church lawns, and was a full-service gas attendant. After graduating from The Citadel with a Bachelor of Science in biology, he served as a paratrooper with the Army’s 82nd Airborne. While in dental school at the Medical University of South Carolina, he was elected and served four years as class president while earning his Doctorate in Dental Medicine. He has lived and worked in Clearwater since opening Straighten Up Orthodontics in 2005. He and his wife Andrea have one son who is now attending Tulane University and majoring in Finance and Real Estate. Dr. Layman recently completed his Masters of Business Administration at the Wharton School, University of Pennsylvania, where he also received the Ben Franklin Award for leadership.

IN THIS EPISODE:

• Dr. Akyalcin discusses the variety of modalities studied to complete the training of an orthodontist and how the field of technology has drastically changed the tools available. 

• The Covid pandemic affected clinical hours of training; however, online teaching platforms adapted to change. 

• Dr. Akyalcin relates how the curriculum needs to include more classes focusing on the business side of orthodontics and states that there is a shortage of educators. 

• Discussion of the Do It Yourself Approach and why specialists will always be needed. 

• What does success look like for the next generation of orthodontists, and what is the importance of communication

• Dr. Akyalcin advises the steps required to be accepted into the Orthodontic Program and the vision he sees for the Harvard Orthodontic program. 

KEY TAKEAWAYS: 

• Learning the business side of an orthodontic practice is just as important as knowing the skill of dentistry. 

• Harvard is looking for well-rounded individuals to enter their Orthodontics Program. Therefore, although grades are important, they are not the determining factor.

• Educators need to teach their students the business side of their practice.

RESOURCE LINKS

People + Practice - Website

Dr. Sercan Akyalcin - Harvard Website

Harvard Orthodontics Dentistry - Website

BIO:

Dr. Sercan Akyalcin joined the School as a member of the faculty in the department of Developmental Biology and program director for Advanced Graduate Education (AGE) in Orthodontics on March 1, 2022.

Akyalcin, a native of Turkey, received his DDS and PhD degrees from Ege University School of Dentistry. Soon after completing his PhD degree, he began his teaching career in Canada. He then went on to receive his clinical training in the Orthodontic Program at The University of Texas Health Science Center at Houston. In addition, he served as Bonham Magness Endowed Professor and Graduate Program Director at the same institution until 2016. He was a faculty member at Tufts University School of Dental Medicine in Boston, where he also served as the interim chair and graduate program director of Orthodontics before joining HSDM.

In his career as a dental educator and orthodontist, Akyalcin has published numerous peer-reviewed papers, contributed to published books and textbooks, and serves on the editorial boards of orthodontic and dental journals. He has been recognized with several awards in the field, including recognition from the American Association of Orthodontists, and the 2019 Edward H. Angle Research Prize. He is a sought-out speaker at national and international forums and conferences for this expertise in the field.

At HSDM, Akyalcin oversees all aspects of the AGE Orthodontics program including the recruitment and admission of highly qualified applicants; academic and clinical aspects of resident’s research projects; the recruitment of part-time faculty; and program-specific curriculum and accreditation standards.

QUOTES: 

“I think there is a huge need for educators to acclimate to evolving technologies. As practice modalities change, we should adapt our curriculums accordingly.” - Dr. Sercan Akyalcin

“Specialty care in orthodontics is here to stay. You can program the most intelligent artificial intelligence and develop the smartest appliance, but our patients are not made out of zeros and ones.” - Dr. Sercan Akyalcin

IN THIS EPISODE:

• [00:56] Dr. Leon and Amy reflect on the beginnings of their podcast and will present highlights from podcasts that were fan favorites.
• [04:24] Christopher Bentson shares his thoughts regarding digital technology and where key players were focusing their investments. He also shares his recommendations on retooling staff.
• [12:10] Suzanne Wilson discusses essential business metrics or the value per patient visit.
• [13:18] Dr. Sky Naslenas tells us why she moved away from Invisalign.
• [15:57] Wes Lyon talks about factors to consider when you have an offer to sell your business.
• [17:21] Trey Lawrence advises on how to protect yourself if you are sued. [
• 23:27] Amy and Dr. Leon share exciting news regarding the Golden Age of Orthodontics. 

KEY TAKEAWAYS: 

• Orthodontists should be careful when taking patients who have experienced shoddy work and are seeking treatment. Again, thorough documentation is necessary to protect you from a lawsuit. 
• Carefully consider selling your business. It’s not just the cash you receive upfront.  If someone wants to purchase your practice, you may want to keep it yourself.
• Valued staff can be excellent virtual assistants with training, which frees up the doctor’s time.

RESOURCE LINKS

People + Practice Website

Chris Bentson - Website

Suzanne Wilson - LinkedIn

Dr. Sky Nasleenas - Website

Wes Lyon - Website

Trey Lawrence - Facebook

IN THIS EPISODE:

• [05:01] Dr. Benton explains why he began using remote monitoring in his practice.
• [08:32] Involving the entire staff in new technology was critical to the success and acceptance of his team.
• [10:33] Dynamic scheduling was implemented after remote monitoring and has proven successful.
• [14:28] The discussion of financial collections and insight into the length of time the appliance is viable. Learn additional benefits of dynamic scheduling. 
• [22:19] Dr. Benton explains how remote monitoring assists the patient and the orthodontist.
• [27:54] Learn how remote monitoring and dynamic scheduling can benefit your practice.

KEY TAKEAWAYS: 

• Patients benefit from remote monitoring because they don’t need to drive to the dental office as often.
• Compliance skyrockets when patients see the benefits for them.
• Involve your staff in the decision-making process when taking on new technology.

RESOURCE LINKS

Website - Designer Smiles by Benton

Facebook - Dr. Barry Benton

DrBarry@bracesbybenton.com

https://www.bracesbybenton.com/

BIO:

Dr. J. Barry Benton, D.M.D., M.S.D., is a board-certified orthodontist based in Oxford, Alabama, where he cares for patients at two locations of Designer Smiles by Benton, where he has worked since 2016. He received his Bachelor of Science at Furman University, his Doctorate of Medical Dentistry at the University of Alabama at Birmingham, and his Certificate in Orthodontics and Master of Science in Dentistry at Louisiana State University. Dr. Benton is also one of the youngest orthodontists in the country to be a diplomat on the American Board of Orthodontics.

IN THIS EPISODE:

• [05:00] Dr. Law outlines the idea behind Smile Doctors. 
• [06:49] The benefits and risks of joining an OSO. 
• [13:46] Determining the optimal fit for doctors wanting to join an OSO. 
• [18:10] Selling your practice and how economics, the size of practice, and timing play a part. 
• [27:58] Retiring doctors who wish to sell their business and thoughts about losing the skill set of someone with experience.

KEY TAKEAWAYS: 

• OSOs benefit from providing so many ancillary services to the doctor that they do not have to provide.  
• An OSO is not the right fit for a doctor who wants total control over every facet of their practice. It also doesn’t work if a doctor is unwilling to check their ego. Everyone needs to be on equal footing.
• Being a part of an OSO gives an orthodontist autonomy. They no longer need to wait to have a dentist refer a patient. Orthodontistry is a business model that can stand on its own.

RESOURCE LINKS

Website - Smile Doctors

Linkedin - Dr. Scott Law

BIO:

Dr. Scott Law is a wet-fingered orthodontist charged with overseeing the clinical processes and responsibilities for Smile Doctors, an orthodontist-owned orthodontic group.  After completing residency at Jacksonville University School of Orthodontics in 2009, he and his wife Jessica purchased a small practice from a retiring orthodontist in Killeen, Texas. Using techniques based on customer service, fun, empowerment, and excellence, they grew that location to one of the largest practices in the U.S. Looking out on the horizon in 2015 and seeing the threats and opportunities facing orthodontics; they decided to scale their business based on the principle of Love On People First. Together with partners Dr. Dana Fender and Dr. Greg Goggans, Smile Doctors has grown to over 360 orthodontics-only partner practices. As an organization, we are constantly seeking transitioning doctors and or associates that align with our culture of loving people and seeking excellence as we deliver the Ultimate Patient Experience.

IN THIS EPISODE:

• [05:30] Ren explains what makes OrthoFX aligners stand out from the pack. 
• [11:05] Ren shares the journey orthodontists take when they sign up with OrthoFX. 
• [15:00] Finance systems and how practices can use OrthoFX’s system or choose to stick with their own. 
• [22:00] How OrthoFX strives to keep the integrity of orthodontic practices. 
• [28:56] Ren shares his thoughts on current trends in orthodontics that will affect the future of the practice. 
• [33:36] Remote monitoring tool. 

KEY TAKEAWAYS: 

• OrthoFX supports doctors by providing a complete set of digital solutions to attract and treat clear aligner  patients 
• Practices can use OrthoFX in whatever way works best for them. 
• OrthoFX strives to help practices keep the integrity of the profession.

IN THIS EPISODE:

• [12:34] Government agencies and offices that assist patients harmed by treatments. 
• [21:00] Advice for orthodontists and patients coming from mailorder treatment. 
• [27:00] Teledentistry and creating a baseline standard of care. 
• [33:43] AI and Robotics impact on the dentist industry.

KEY TAKEAWAYS: 

• Legal issues are something every dentistry practice should be aware of and adjust to their needs, especially when patients may need issues rectified after using a mail order treatment. 
• Teledentistry, AI, and robotics have impacted the entire dentistry and orthodontic industry and everyone should adjust accordingly with new standards.

QUOTES: 

“Obviously you want to take responsibility for your own treatment, but you don't want to be on the hook legally for some harm that a patient has experienced because of treatment that somebody else has provided.” -Trey Lawrence

IN THIS EPISODE:

• [05:00] Wes discusses OSO and DSO. 
• [08:15] The importance of practice plans, goals, and exit strategies for the future. 
• [19:00] To sell or not to sell: Wes’s services for practice owners. 
• [26:13] How the OSO’s affect the independent orthodontic practices. 
• [30:00] Marketing directly to the consumer and improving digital footprint.

KEY TAKEAWAYS: 

• Instead of selling your practice, call someone who may help you market rather than giving up the most valuable asset you have in fear. 
• Market directly to your consumers. 
• Expand your digital footprint as a practice.

RESOURCE LINKS

McGill and Lyon Dental Advisors Website

McGill and Lyon Dental Advisors LinkedIn

BIO:

Wes Lyon, CPA, CFP, is a graduate of Virginia Tech and holds degrees in both accounting and finance. He has obtained his Certified Public Accountant Certificate as well as his Certified Financial Planner™ certificate. He is President and CEO of McGill and Lyon Dental Advisors. a member of McGill & Hill Group. Prior to joining the group as a tax and business planning advisor, Mr. Lyon worked for a global asset management firm. Before relocating to Charlotte, he served as a financial planner and business advisor to high net-worth individuals in the Washington, D.C. metro area. Mr. Lyon began his career in public accounting specializing in tax and audit for non-profits.

IN THIS EPISODE:

• [03:20] Dr. Sky’s experience providing aligner therapy to patients. 
• [09:10] How uLab works directly with Orthodontists. 
• [13:00] Staging treatments based on patient needs. 
• [18:45] Covid’s impact on treatment.
• [25:00] The role of digital assistance in orthodontic practices.

KEY TAKEAWAYS: 

• Technology with clear aligners has allowed staging treatments that work with patients' needs. 
• Clear aligners allow for flexibility with virtual visits. 
• Digital assistance is an important role for orthodontic practices to have in order to implement treatment plans.

RESOURCE LINKS

Orthodontic Studio

BIO:  

Dr. Sky Naslenas is an orthodontist from Toronto, owner of Orthodontic Studio with two locations in Canada. She earned her Masters of Science degree and Orthodontic certification in 2005 from the University of Toronto. Dr. Naslenas has been a presenter and invited speaker at several of the industry’s top events, including the annual meetings of the Canadian Association of Orthodontists, the American Association of Orthodontists, and the American Cleft Lip and Palate Association. She has also spoken at the general annual meeting for Dental Assistants and Hygienists. In addition to her work at Orthodontic Studio, Dr. Naslenas also works at the Hospital for Sick Children. There she’s committed to working with children with craniofacial anomalies, cleft lips and palate syndrome, and other developmental challenges.

IN THIS EPISODE:

• [07:22] Suzanne talks about her data and analytics company, Gaidge
• [13:10] The “Value of a Visit” and how it relates to overhead and profit
• [19:07] Where a business manager can start when it comes to data and analytics
• [28:38] Using your data to formulate marketing campaigns

KEY TAKEAWAYS: 

• Monitoring data and metrics is useful in creating marketing campaigns
• Understanding what costs are and what your production is an essential business metric.
• Gaidge answers a multitude of business questions using visualizations, pulling all the data from your practice performance, and helps provide a quick, clear understanding of what is truly happening in the business day to day, month to month, and year to year.

RESOURCE LINKS: 

Gaidge

BIO:  

Suzanne is a results-oriented marketer with strengths in strategic planning, customer insights, data-driven decision making, brand building and traditional and digital marketing tactics. She brings a holistic view of business and a data-driven approach to marketing that helps her clients get the most out of their marketing dollars. She works with her clients to determine short- and long-term needs and develops a collaborative marketing plan to drive actions with methods to measure results. From branding workshops to marketing spending audits, Suzanne brings the full toolbox and years of experience in upstream and downstream marketing to help your team elevate your brand and implement proven and innovative marketing tactics that enhance your customer experience and deliver quality leads.

I spent the early part of my career building skills in office management, accounting and procurement while I was in college pursuing a BA degree in English. I was lucky enough to have many great mentors in my life and a few of them inspired me to take a leap and pursue marketing. Thanks to some initial luck I started in a junior marketing role in 2008 and have since found a true love in what it means to serve customers by bringing products to life, leveraging the world of data and crafting the strategies that communicate a brand's unique value to the marketplace.

Suzanne joined Gaidge and impact360 in 2018 as their Chief Marketing Officer and was appointed Chief Operating Officer in 2022. She earned her Bachelor of Arts degree in English from the University of Utah in 2003 and achieved an Executive MBA with the class of 2017. She is based out of her home office in Salt Lake City, Utah.

IN THIS EPISODE:

• [03:30] Dr. Schulof talks about Grin and how it came to be.
• [09:00] The importance of data, patients' chair time, and patient experience.
• [18:00] Barriers of entry in the orthodontic model.
• [24:00] Grin vs. Dental monitoring.
• [29:30] Dr. Schulof shares where he believes the Orthodontic industry will be five years from now?

KEY TAKEAWAYS: 

• Many Orthodontists see challenges in the market today, but Dr. Schulof sees them as opportunities. 
• Data can help each practice improve their patient experiences.
• Improving patient experience can lead to more patients, less chair time, and more profits.

RESOURCE LINKS

Grin Website

Dr. Schulof LinkedIn

• [02:00] Dr. Riolo talks about his experience building a completely digital practice

• [06:00] The Lingual Orthodontics niche and how Dr. Riolo uses it in his practice
• [15:00] The important role of convenience in orthodontic treatments
• [22:00] Using staging software and data to benefit your practice

KEY TAKEAWAYS: 

• Adults are candidates for orthodontic treatments as much as children, if not more. 
• Convenience is a very important factor when people choose orthodontic treatment plans.
• Using the right software and data can elevate your practice

RESOURCE LINKS

https://seattleorthodontist.com/doctors/meet-dr-christopher-riolo/

BIO:  Dr. Christopher Riolo obtained his Bachelor of Science degree in Mathematics from the University of Wisconsin, Madison, and received his Doctorate of Dental Surgery from the University of Michigan School of Dentistry.

He completed his orthodontic training and received his Specialty Certificate in Orthodontics and Masters of Science degree at the University of Detroit Mercy School of Dentistry. Drs. Riolo and Bayirli both have PhD’s in Public Health, Epidemiology; Dr Riolo’s doctoral work for his PhD specifically related to the identification of the factors important in infectious disease transmission.  Be assured we are monitoring the local situation carefully with respect to COVID-19 and are confident that a visit to our office is one of the safest of your daily activities.

Dr Riolo currently teaches in the orthodontic department at the University of Washington as an affiliate associate professor. His research interests include; lingual braces (braces behind the teeth), custom orthodontic appliance systems and early/interceptive treatment of children.

Dr Riolo believes that the knowledge necessary to create beautiful smiles is gained through a combination of education, practical experience, and dedication to lifelong learning. Dr Riolo is a diplomate of the American Board of Orthodontics.

KEY TAKEAWAYS: 

• Orthodontists are only tapping into about 5% of the available market with traditional orthodontia, so technology like InBrace is opening up the market to even more people who may not opt in to teeth straightening. 
• People are likely to be more open to a product that cuts treatment time, allows for little to no lifestyle changes, and offers quicker results.

RESOURCE LINKS

https://inbrace.com/john-pham/

https://pplpractice.com/podcast/

BIO:  

John Pham is InBrace CEO. The InBrace team is building an entirely new category of teeth-straightening – giving the 500 million people who’ve opted out of orthodontics a solution that has clinical precision and doesn’t require work or lifestyle adjustments while in treatment.

• [02:00] Dr. Mehdi introduces himself and explains his background and work with BRIUS
• [07:19] How Dr. Mehdi came up with BRIUS Technologies using his education in physics and biomechanics
• [10:44] Design and production of BRIUS as an independent mover for patients
• [15:00] The efficiency of independent movers vs. traditional wires and brackets
• [23:16] Dr. Mehdi answers a question from a fellow orthodontist and listener about what to look forward to as technology advances

Key Takeaways:

• Keeping up with technology and trends will help keep orthodontic practices relevant and work more efficiently.
• Office visits can get to be inconvenient and consumers want less visits and quicker results- using advanced technology can help practices do this for it’s clients

About Dr. Mehdi Peikar:

Dr. Mehdi Peikar is the Chief Medical Officer, Chief Technology Officer, Co-Inventor and Co-Founder of BRIUS Technologies. Dr. Peikar is a practicing orthodontist who graduated from the UCLA School of Dentistry. He also holds a Master’s degree in Quantum Mechanics and Condensed Matter from the University of Illinois and a Ph.D in Biomechanics from Johns Hopkins University. Dr. Peikar’s unique background in academia, and passion for revolutionizing the orthodontic experience continues to drive product development and success in achieving superior biomechanical results.

https://pplpractice.com/

• [03:00] Chris talks about where the investment venture capital money is in the orthodontic market
• [07:00] The importance of spending time investing in the digital technology that supports orthodontic practices
• [16:00] Chris takes questions from listeners: how virtual platforms like remote monitoring and consults, improve profitability and increase capacity for growth
• [25:00] Rethinking the footprints of an orthodontic office
• [30:00] Solo practices vs. large corporate practices

Key Takeaways:

• Keeping up with technology and digital advances in an orthodontic practice is important in patient care and satisfaction which gives patients easier access to care

About Chris Bentson:

Chris Bentson is a partner at Bentson Copple & Associates, which serves the orthodontic community by performing practice valuations, providing recruiting services, and negotiating transactions with both buyers and sellers. Chris has authored dozens of articles published on the business of orthodontics in numerous orthodontic publications. He also serves as Editor-in-Chief of the Bentson Copple reSource, a quarterly newsletter focused on the business aspects of running a successful orthodontic practice.

https://pplpractice.com/

• [04:27] Joe talks about Align technology’s role in expanding the digital orthodontic market
• [06:22] Significant future advances in orthodontic technology and processes
• [09:36] Virtual care and the steps and procedures to Align’s orthodontic practices
• [14:26] How Align helps to prepare ortho residents in managing current and future technologies to the field

Key Takeaways:

• The digital process and technology advantage makes orthodontic procedures much less invasive and time consuming for patients. They don’t have to be seen in office as much and it’s a faster process than before.
• The digital age and AI will continue to improve orthodontic practices. The technology is based on science and results, which is very exciting for both patients and orthodontists alike.
• Current and future orthodontists should keep up with new trends to bring their patients the best possible care they can.

About Joe Hogan:

Joseph M. Hogan joined Align in June 2015 as President, Chief Executive Officer (CEO), and a Director of Align Technology. Mr. Hogan is an accomplished chief executive with extensive experience across multiple industries including healthcare, technology and industrial automation. Before joining Align, Mr. Hogan served as CEO of ABB, a $40 billion global power and automation technologies company based in Zurich, Switzerland. During his five years at ABB, Mr. Hogan oversaw a 25% increase in revenues. Prior to ABB, Mr. Hogan spent 25 years at General Electric (GE) in a variety of executive and management roles, including eight years as CEO of GE Healthcare, where he drove significant geographic and market portfolio expansion and more than doubled revenues from $7 billion to $16 billion. Mr. Hogan earned an M.B.A. from Robert Morris University and a B.S. degree in Business and Economics from Geneva College, both in Pennsylvania.

https://pplpractice.com/

We cover important topics like:

• Michelle’s advice on finding high-quality staff for your practice; using your employees as ambassadors for your practice to find great employees
• The importance of effective training tools for onboarding protocols
• Setting up internal pay structure for employees to encourage engagement and professional growth & development
• Digital marketing and adding remote team members and what roles they can provide for the business
• Creating expectations and processes for virtual team members

Key Takeaways:

• The key to employee retention is setting up your employees with a known internal structure. This encourages engagement and motivation to continue professional growth & development, adding value to your team.
• Setting your employees up for success starts with great training tools and onboarding protocols that train employees properly.
• The industry has grown and changed rapidly and digital marketing and remote opportunities for employees can be very valuable to the practice.

About Michelle Shimmin:

Michelle Shimmin is the owner of Shimmin Consulting. Michelle is an International lecturer, trainer and consultant who has been in the field of orthodontics since 1990, working as a Registered Dental Assistant, teaching orthodontic assisting, marketing, financials, treatment coordinating and practice management. Michelle travels the country and helps transform orthodontic offices on their systems to promote training, growth, and success through a comprehensive practice approach.

https://pplpractice.com/

We cover important topics like:

• The overview of proposed new tax laws and how they will affect orthodontists’ income
• Considering the current market conditions and possible tax changes, when is it advisable to sell the business and is it beneficial to sell to a DSO
• What doctors should consider regarding newly proposed estate tax laws
• Actions to take in year-end tax planning that can potentially save orthodontists money

About Brad Kucharo:

Brad Kucharo is both a Certified Public Accountant and Certified Financial Planner and has been providing customized tax and business planning services exclusively for the dental profession since 2007. He has helped over 500 dentists and specialists across the country plan for financial independence, reduced stress and greater peace of mind. Brad also developed and directs John McGill & Company’s comprehensive “Planning for Retirement” service. He formerly worked at Price Waterhouse Coopers and is a current member of the American Institute of CPA’s and the North Carolina Association of Certified public accountants.

https://pplpractice.com/

In this episode, we address other important topics like:

• What are the biggest orthodontic industry disruptors and how have they permanently changed the industry of orthodontics
• How can practices compete with the direct-to-consumer orthodontic model
• How can orthodontists adapt to disruption in the industry and new consumer demands for faster, cheaper, and more convenient service
• Letting consumers know there is an alternative to direct-to-consumer

https://pplpractice.com/

In this episode, we address other important topics like:

• What happens when you get a negative review and how do you respond
• Considerations when branding your own in-house clear aligner production services
• Can you pay general dentists a referral fee, and how to avoid getting into a fee splitting situation
• Can you give a patient a prize for sending a referral
• How to handle irate clients

Visit our website: pplpractice.com

In this episode, we address other important topics like:

• How Clear Blue Smile is different from other direct to consumer aligner companies
• Outlining the business relationship between Clear Blue Smiles and the orthodontists who take on their clients
• The two big problems that Clear Blue Smiles helps to solve for many orthodontic offices
• Feedback from consumers and orthodontists so far to Clear Blue Smiles’ business model

Kevin Dillard is the CEO and co-founder of Clear Blue Smiles. He spent 18 years as legal counsel at AAO, helping to shape the message regarding DIY orthodontics and spearheading Federal lobbying efforts at AAO.

In this episode, we address other important topics like:

• Why and how Dr. Schulhof got the idea to create Grin
• Benefits that remote monitoring solutions bring to patients and orthodontic offices
• The effect that Covid-19 had on Grin’s development
• What does the future of orthodontics and dentistry look like, and how do products like Grin helps us get there
• Advice Dr. Schulhof would give anyone who is thinking about entering our speciality

Dr. Adam Schulhof, Grin Founder and CEO, combines more than two decades of orthodontic expertise: which includes pioneering the latest innovations in orthodontic technology. Grin is a comprehensive digital platform that provides remote orthodontic solutions for all types of teeth straightening needs by connecting patients to real orthodontists in their community. Dr. Schulhof is also a practicing orthodontist with offices in NJ and NYC. He graduated with high honors from the University of Medicine and Dentistry of New Jersey and received his specialty training from Columbia University.

In this episode, we address other important topics like:

• How important is it to keep the numbers at your practice going up before you sell?
• What should an orthodontist do if they are solicited by a DSO or broker?
• How do the potential tax increases affect an orthodontist’s decision to sell their practice?

Brad Kucharo is both a Certified Public Accountant and Certified Financial Planner and has been providing customized tax and business planning services exclusively for the dental profession since 2007. He has helped over 500 dentists and specialists across the country plan for financial independence, reduced stress and greater peace of mind. Brad also developed and directs John McGill & Company’s comprehensive “Planning for Retirement” service. He formerly worked at Price Waterhouse Coopers and is a current member of the American Institute of CPA’s and the North Carolina Association of Certified public accountants.

We also cover important topics like:

• The four hidden gems - metrics you should be tracking: No show percentage, Emergency visits, Retention visits, and Overtreatment time
• How to manage these metrics to recapture your time to invest those hours in however you want
• Helping practices discover the leading indicators to avoid disaster
• What will happen with virtual appointments and exams post-Covid

Sue Hanen has helped hundreds of clients bring order to chaos with diligent fact-finding, strategic planning, and follow-through. By developing healthy practice metrics, and clarity of goals, she has decreased stress and helped reach targets. Sue is an iPEC Certified Professional Coach, a Kolbe Certified Consultant, and loves to identify team members' strengths and natural talents to enhance job satisfaction and longevity.

We also cover important topics like:

• How an accelerate to digital has become the most enduring effect from pandemic for orthodontic practice owners
• Advice for graduating orthodontists choosing between a position at a group practice, a DSO, or joining a solo practice
• Solo practices capitalizing on the direct-to-consumer market with digital marketing
• Making up for lost production and cash flow due to Covid-19 shutdowns

Chris Bentson is a partner at Bentson Copple & Associates based in Greensboro, North Carolina. The company serves the orthodontic community by performing practice valuations, providing recruiting services, and negotiating transactions with both buyers and sellers. Chris has authored dozens of articles published on the business of orthodontics in numerous orthodontic publications. He also serves as Editor-in-Chief of the Bentson Copple reSource, a quarterly newsletter focused on the business aspects of running a successful orthodontic practice.

For show notes and more: pplpractice.com

We also cover important topics like:

• How AI and machine learning simplifies production and treatment planning technology for orthodontists
• Addressing pain points that orthodontists face with future technological features
• Using a products like uLab Systems offers to lower patient costs

Amir Abolfathi has over 30 years of experience founding, building, and managing medical device companies. He is currently CEO and Cofounder of uLab Systems, the developer of the next generation uSmile aligner system. Prior to uLab, Amir was a founding member of Tusker Medical which was acquired by Smith & Nephew in 2020. He also was a founding member of EndoTex Interventional Systems and Embolic Protection, Inc which both were sold to Boston Scientific. Amir was the Executive Vice President of Research and Development at Align Technology, creator of Invisalign. He has held various management and engineering positions at Pfizer, Guidant, and Baxter-Edwards and has over 100+ issued patents.

For show notes and more: pplpractice.com

We also cover important topics like:

• Marketing strategies to help practices acquire new patients
• Opening up your practice to a larger service area
• Telegraphing benefits to the patient of new orthodontic technology through marketing
• New features coming to Rhinogram this year
• Importance of patient consent in text communication beyond HIPAA

Dr. Keith Dressler is the CEO of Rhinogram, a cloud-based, HIPAA-compliant telehealth communications system. He has more than 35 years of experience in private orthodontic practice and currently serves on the advisory board of the American Teledentistry Association. He is also an avid entrepreneur. In 2000 Dr. Dressler co-founded OrthoBanc and in 1998 he co-founded Elite Physician Services, a national healthcare patient finance company.

For show notes and more: pplpractice.com

Dr. Leon Klempner and Amy Epstein invited Brad Kucharo, a Certified Public Accountant and Certified Financial Planner from John McGill & Company, to the podcast to give us some financial tips and advice for orthodontics. This is especially timely as businesses plan their end of the year tax strategies, the recent change in the presidential administration, and the ongoing effects of the pandemic, specifically for practices that took Paycheck Protection Program (PPP) loans in 2020.

In this episode, we cover some important topics like:

• Statistics about practice performance over the last seven months after Covid
• Preparation for PPP loan forgiveness and the Provider Relief Funds filing
• Financial advice in case orthodontists again have to stop seeing patients in-person for any length of time
• How potential tax law changes under President-elect Biden will impact orthodontists
• Last-minute 2020 tax planning strategies and advice

Brad Kucharo is both a Certified Public Accountant and Certified Financial Planner and has been providing customized tax and business planning services exclusively for the dental profession since 2007. He has helped over 500 dentists and specialists across the country plan for financial independence reduced stress and greater peace of mind. Brad also developed and directs John McGill & Company’s comprehensive “Planning for Retirement” service. He formerly worked at Price Waterhouse Coopers and is a current member of the American Institute of CPA’s and the North Carolina Association of Certified public accountants.

For show notes and more: pplpractice.com

We cover many topics including:

• What is driving this digital transformation in orthodontics?
• How COVID-19 created the need for virtual consultation applications
• Adjustments that Align Technologies made to help orthodontists during the pandemic
• Marketing plans for Align Technologies to promote Invisalign for orthodontic partners
• The genesis of the new Invisalign Stickables product
• Listener Question: Is there a future for the now-closed Invisalign retail outlets?

Joseph Hogan joined Align in June 2015 as President, Chief Executive Officer, and a Director of Align Technology. Mr. Hogan has extensive experience leading large companies, including CEO roles at ABB, a global power and automation technologies company based in Zurich, Switzerland and GE Healthcare.

For show notes and more: pplpractice.com

For show notes & more: https://pplpractice.com/episode-18/

For show notes & more: https://pplpractice.com/podcast/

For show notes & more: http://pplpractice.com/episode-16/

For show notes and more: pplpractice.com

For show notes and more: https://pplpractice.com/podcast/

The White House Coronavirus Task Force and the AAO recommends that the public postpone all elective dental visits to help flatten the curve. In this podcast we talk about our strategies to help orthodontists get through this crisis and we speak with Dental Monitoring CEO & Founder Philippe Salah.

Direct to consumer aligner companies are spending $300MM annually on marketing directly to patients. As distasteful as that is to many orthodontists, they are creating a market - a desire among patients to get their teeth straightened. In this episode we discuss in detail about the printing technology to install in your practice and the cost factors involved to create a fully digital workflows that eliminates the need for impressions, reducing the reliance on outside aligner companies.

Topics covered also include:

• Strategy of marketing to attract the retreats and the limited treatment cases - by lowering your price point while also lowering you aligner overhead you can increase your profitability

• Nitty-gritty details of the different available in-house 3D printers

• Three qualities to look for in choosing an in-house 3D printer

• How to choose the right software for your in-house aligner treatment cases

• What next generation technological breakthrough in 3D printing is on the horizon

• Marketing your fully digital practice to attract more cases

About Our Guest:

Dr. Bill Layman was raised in a small Virginia farm town, and worked during high school as a farmhand, loaded dog feed, mowed church lawns, and pumped gas. He used his wages to help pay for his braces — an experience that set him on the path to becoming an orthodontist. After graduating from The Citadel with a Bachelor of Science in biology, cum laude, Dr. Bill served as a paratrooper with the Army’s 82nd Airborne. While in dental school at the Medical University of South Carolina, he was elected and served four years as class president while earning his Doctorate of Dental Medicine.

As an orthodontic resident at Vanderbilt University, he was part of the cleft palate and cranio-facial anomalies team and received extensive training in the dental treatments of obstructive sleep apnea. Dr. Bill was also chosen by his classmates and faculty to serve as chief resident. Dr. Bill has also recently completed his Masters of Business Administration at the Wharton School, University of Pennsylvania where he received the Ben Franklin award. The Ben Franklin award is voted on by one's peers as the student recognized for their leadership contributions to the class.

Topics covered also include:

• Thoughts on differentiating a practice based on quality and trust
• Considering the aging smile in your treatment plan
• The value both clinically and as a marketing tool of bringing patients back over the years for follow up appointments
• Personal growth and knowledge needed to bring the highest quality care to your patients

About Our Guest:

Dr. Sarver received his DMD from The University of Alabama School of Dentistry and M.S. in Orthodontics from the University of North Carolina in 1979. He is a Diplomate of the American Board of Orthodontics, a member of the Edward H. Angle Society of Orthodontists, a Fellow in both the International and American Colleges of Dentists and is a Fellow of the American Academy of Esthetic Dentistry.

In addition to his private practice, Dr. Sarver’s book, "Esthetics in Orthodontics and Orthognathic Surgery" was published in September 1998. He is also co-author (with Dr. Proffit and White) of the surgical text “Contemporary Treatment of Dentofacial Deformity), and is co-author the 4th and 5th editions of Proffit’s classic textbook “Contemporary Orthodontics”. He has given more than 300 professional presentations in the United States, Europe, Australia and the Middle and the Far East.

Resources:

https://sarverortho.com/

We speak with Landy Chase, president and CEO Ortho Yes, an orthodontic business consultancy that specializes in training practices how to increase their start rates with effective and detailed procedures for all members of the office staff. He is also an author of five books on the subject, In this episode we speak with Landy about how your office can start more cases and improve overall conversion rates. The secret? It’s not improving the performance of your Treatment Coordinator but how the doctor communicates the value of treatment to prospective patients. 

Topics covered also include:

• The skills to look for in hiring a Treatment Coordinator
• How to structure an effective initial consultation with your TC
• How orthodontists can compete with “Big Ortho.”

About Our Guest:

Landy Chase is a practice consultant and award-winning author and speaker who specializes in training orthodontic practices to increase the start rate of prospective patients. He provides highly effective, detailed procedures for doctors, TCs and staff to attract and acquire new orthodontic patients for client practices. He works exclusively within the orthodontic profession as a trainer, consultant and coach and has been a featured speaker at numerous study clubs around the United States. He has worked personally with over 100 client practices in just the last three years.

Resources:

Orthoyes.com

• Some examples of the KPIs Charlene looks for when evaluating a practice’s performance and how they can be improved

• Importance of pivoting a practice from depending on referral flow to direct-to-market strategies

• Tips to for a healthy recall system

• Building a peak performance team

• The most important thing to help you dramatically increase patient starts

In this episode we address:

• Legal ramifications for orthodontists of speaking out about direct-to-consumer orthodontics and how and when it’s appropriate
• AAO’s legal support fund that provides grants to support state legal issues if they arise
• Implications and outcomes of two court cases in Ohio and Texas that challenged specialty advertising rules in dentistry
• The AAO’s position on teledentistry and the AAO list of parameters to protect patient health and safety while allowing practitioners explore this technology

Do not miss this in-depth discussion of these important issues and the very informative advice the AAO legal team offers.

Resources:

• Direct link to the AAO website page for Questions to Consider When Researching Direct-To-Consumer Orthodontic Companies to share with patients.
• Update on the AAO’s wins in specialty advertising legislation
• List of AAO legal team contacts

IN THIS EPISODE:

• How has disruption by Smile Direct Club and Invisalign affected small independent practices
• The future of orthodontics is bright for the practice that adopts teledentistry technology
• Address the growth of corporate dentistry and consolidation of practices 

Guest Bio

Chris Bentson has been working with orthodontists regarding the business aspects of their practices for over twenty-five years. He is currently President of Bentson Copple & Associates. Chris also serves as Editor-in-Chief of the Bentson Copple reSource, a quarterly newsletter focused on the business aspects of running a successful orthodontic practice. He is a frequent guest lecturer at orthodontic resident programs, study clubs, and orthodontic user meetings. He is a contributor to national orthodontic periodicals and journals. Over the course of Chris’ career, he has personally visited over one thousand orthodontic practices in the United States, Canada, and Australia.

IN THIS EPISODE:

• Addressing poor conversion rates and simplifying the process to get patients to yes
• How patient demographics changes the way we communicate with them
• Technological differentiators orthodontists have at their disposal to conduct more exams per day and increase patient acceptance
• The benefits of advising patients on limited treatment for those who want a social six fix to get their “selfie smile” - as long as doctor takes full records and presents the options
• LeeAnn Peniche’s tips for running a better practice

Guest Bio

LeeAnn Peniche is the founder and president of Peniche & Associates and has spent 40 years working with thousands of practices, teaching and coaching on best practices with patient processes, marketing and in general, the business of excellence. LeeAnn’s philosophy is that each orthodontic practice has an opportunity to make a difference in patients’ lives beyond just straightening teeth. The systems she’s developed have helped transform the lives of thousands of patients by simplifying the process of starting treatment, and helping practices stay relevant to patient needs. LeeAnn has a team of 18 executives and consultants and she lectures throughout North America and Australia on the business of orthodontics. 

 We spoke with Dr. Nicozisis about the disruption of the industry by Invisalign and the direct-to-consumer business models. His philosophy aligns with our own that doctors need to embrace the change and make it work for them instead of fighting it. We also speak about his online program to teach orthodontists how to work with clear aligners. Listen in on our wide-ranging and informative conversation with Dr. Nicozisis in this episode.

IN THIS EPISODE: 

• How clear aligner treatment is not being taught in residency programs and what Dr. Nicozisis is doing to fix that with his Aligner Intensive Fellowship program
• Impact of communication on a local level to differentiate the specialist from the general dentist in orthodontic treatment
• Changing the narrative on offering limited treatment to patients by discussing and educating patients and offering all the options
• Orthodontists have to address consumers’ desire for convenience is driving them to direct-to-consumer alternatives
• We play Monday Morning Quarterback and ask Dr. Nicozisis what he would do differently in hindsight as a young orthodontists just out of school

Resources:

Following dental school at the University of Pennsylvania and Temple University Department of Orthodontics, Dr. Jonathan Nicozisis has been in private practice in Princeton, NJ since the fall of 1999.  Aside from helping raise $23 million in venture capital funding for a medical start up to continue his Master’s thesis research that went all the way to human clinical trials overseen by the FDA, developing, patenting, and selling auxiliaries, and being on the Scientific Advisory Board of Propel Orthodontics and Master Faculty member of Align Technology, Jonathan considers his greatest career accomplishment helping his orthodontic colleagues become proficient in doing orthodontics with aligners.  With publications in refereed journals, trade publications, co-authoring a text-book chapter, countless hours of live lecturing, and a contribution in Seminars in Orthodontics, Dr. Nicozisis has collected his experiences and knowledge along with his partner Dr. Maz Moshiri’s, leading to the culmination that is The Aligner Intensive Fellowship – the world’s most comprehensive course on aligner orthodontics!

https://princetonorthodontics.net/#dr-nicozisis

https://alignerfellowship.com/

IN THIS EPISODE:

Mr. Hogan addresses:

• Invisalign’s past and present relationship with Smile Direct Club in light of litigation
• Moving from an initial Ortho-only strategy to offering Invisalign to GP Dentists
• His opinion on limiting ability to offer scanning and teledentistry hurting orthodontists
• How Invisalign plans to counter the advertising claims of online direct to consumer aligner programs

Resources:

Joseph Hogan joined Align in June 2015 as President, Chief Executive Officer, and a Director of Align Technology. Mr. Hogan has extensive experience leading large companies, including CEO roles at ABB, a global power and automation technologies company based in Zurich, Switzerland and GE Healthcare.

Welcome to The Survival Guide for Orthodontists, the podcast that makes YOU the authority in Orthodontics in your community. Get ready for insights on how to compete on expertise and trust against mail order and retail orthodontics. It’s not always about the lowest fees.

Dr. Leon Klempner and Amy Epstein, co-founders of People & Practice, know the business of orthodontics. They bring you insights, tips and guest interviews focused on helping you thrive in a massively disrupted industry. Put more patients in chairs by competing on expertise and trust, not the lowest fees.

The Survival Guide for Orthodontists podcast is dedicated to making you the authority in orthodontics to prospective new patients in your community.