<![CDATA[The Green Note Show]]>56db4884-a386-59f6-8ec5-e16aa2774577Mon, 13 Jul 2026 10:00:40 +0000Captivate.fmEvergreen Mediahttps://artwork.captivate.fm/4c059322-c3d7-48e7-ae47-bf80ae446157/LY9w3XW1hc7kQPNuCvqYwKoT.jpgThe Green Note ShowEvergreen MediaEvergreen MediaThe Green Note Show is the audio version of our irregularly published marketing newsletter of the same name. We like to give people options for how they consume our nonsense. Typically the episode content is going to mirror what’s in the newsletter. We may occasionally post some special content to the feed like interviews with special guests from the marketing and advertising worlds, or our own rants about topics which might not fit the newsletter format. Hosted by Thomas Roberts of Evergreen Media.https://evergreenmediallc.com/the-green-note/trueepisodicnopodcastEpisode 11: What Zero-Click Search Means for Your BrandEpisode 11: What Zero-Click Search Means for Your BrandFor twenty years, search sent you traffic. Now roughly 68% of Google searches end without a single click. Here's what "Google Zero" actually means for small and mid-sized brands, and why visibility and traffic just stopped being the same number.

]]>For twenty years, search sent you traffic. Now roughly 68% of Google searches end without a single click. Here's what "Google Zero" actually means for small and mid-sized brands, and why visibility and traffic just stopped being the same number.

]]>9d72dacc-1744-48bc-a7e2-a1cc95f1d57dMon, 13 Jul 2026 05:00:00 -050011:04truefull211112Episode 10: Presentation is everythingEpisode 10: Presentation is everythingTips on raising the baseline quality of your presentation skills to "decent, not a trainwreck." 

]]>Tips on raising the baseline quality of your presentation skills to "decent, not a trainwreck." 

]]>c7a085c2-6aaf-4118-89e8-3d5724055bc7Wed, 09 Mar 2022 06:30:00 -050008:24truefull1010Episode 9: The Importance of MentoringEpisode 9: The Importance of MentoringEveryone needs a shoulder to cry on, especially podcast hosts.

]]>Everyone needs a shoulder to cry on, especially podcast hosts.

]]>467167f3-fe3b-4550-aff2-87cda93dc352Tue, 21 Dec 2021 06:30:00 -050007:25truefull99Everyone needs a shoulder to cry on, especially podcast hosts.Episode 8: Measuring SuccessEpisode 8: Measuring SuccessAfter a year that introduced massive changes to how we do business, how can we know which aspects of our marketing are the most effective in this new normal?

]]>After a year that introduced massive changes to how we do business, how can we know which aspects of our marketing are the most effective in this new normal?

]]>d3bba62c-890f-4f2c-9e67-59c70b7a9ac8Wed, 23 Jun 2021 07:00:00 -050007:44truefull88Episode 7: 3 Tips for Writing Effective CopyEpisode 7: 3 Tips for Writing Effective CopyAs we churn out copy for every conceivable channel and audience, what used to be art is now a commodity. We chase clicks and engagements rather than hearts and minds. There are three things to keep in mind when writing your marketing copy.

]]>As we churn out copy for every conceivable channel and audience, what used to be art is now a commodity. We chase clicks and engagements rather than hearts and minds. There are three things to keep in mind when writing your marketing copy.

]]>c7d58bd9-271c-4441-8996-f275ef67b218Tue, 04 May 2021 07:00:00 -050006:10truefull77As we churn out copy for every conceivable channel and audience, what used to be art is now a commodity. We chase clicks and engagements rather than hearts and minds. There are three things to keep in mind when writing your marketing copy.Episode 6: No Love For PoliticsEpisode 6: No Love For PoliticsNew restrictions from Facebook, Google, and others, are making it very difficult for political campaigns to reach voters or raise money online. How should campaigns adapt?

Citations:

http://www.dolekemp96.org/main.htm

https://www.washingtonpost.com/outlook/2020/02/06/small-dollars-big-changes

https://www.politico.com/news/2021/01/27/facebook-google-political-ad-ban-462948

https://morningconsult.com/2021/01/20/political-ads-bans-alternatives-transparency/

https://about.fb.com/news/2021/02/reducing-political-content-in-news-feed

https://www.politico.com/news/2021/02/10/online-politics-buying-email-address-468229

https://www.campaignsandelections.com/campaign-insider/two-early-takeaways-from-biden-s-digital-program

]]>New restrictions from Facebook, Google, and others, are making it very difficult for political campaigns to reach voters or raise money online. How should campaigns adapt?

Citations:

http://www.dolekemp96.org/main.htm

https://www.washingtonpost.com/outlook/2020/02/06/small-dollars-big-changes

https://www.politico.com/news/2021/01/27/facebook-google-political-ad-ban-462948

https://morningconsult.com/2021/01/20/political-ads-bans-alternatives-transparency/

https://about.fb.com/news/2021/02/reducing-political-content-in-news-feed

https://www.politico.com/news/2021/02/10/online-politics-buying-email-address-468229

https://www.campaignsandelections.com/campaign-insider/two-early-takeaways-from-biden-s-digital-program

]]>7afa1a0f-5199-4c81-92b6-97415b342494Wed, 17 Feb 2021 00:30:00 -050011:23truefull66Episode 5: Planning a PlanEpisode 5: Planning a PlanIf you're asking, "what should I do differently in 2021," my response is this: be ready to do everything the same. And also different. Don't be rigid with your planning, because everything could (and probably will...) be upended tomorrow. 

Do you have a question for the host, or want to work with us? Shoot us an email at podcast@evergreenmediallc.com.

]]>If you're asking, "what should I do differently in 2021," my response is this: be ready to do everything the same. And also different. Don't be rigid with your planning, because everything could (and probably will...) be upended tomorrow. 

Do you have a question for the host, or want to work with us? Shoot us an email at podcast@evergreenmediallc.com.

]]>7e852654-6fb1-4be5-8c6d-1f091d049510Mon, 08 Feb 2021 06:30:00 -050005:28truefull55Episode 4: Funnel of LoveEpisode 4: Funnel of LoveUnderstanding the marketing funnel concept is fundamental to how we as marketers plan campaigns and measure success. It's a flawed abstraction to be sure, but it's still one of the better tools we have for understanding and optimizing the customer journey. If you grasp the basics of the funnel, you're halfway to being able to plan an effective campaign. 

Show notes:

Funnel Illustration

Digital Funnel Illustration

]]>Understanding the marketing funnel concept is fundamental to how we as marketers plan campaigns and measure success. It's a flawed abstraction to be sure, but it's still one of the better tools we have for understanding and optimizing the customer journey. If you grasp the basics of the funnel, you're halfway to being able to plan an effective campaign. 

Show notes:

Funnel Illustration

Digital Funnel Illustration

]]>25df0e70-c90e-45e5-bd51-b692ff2285dfMon, 14 Dec 2020 00:30:00 -050007:24truefull44Episode 3: The Black Widow In The RoomEpisode 3: The Black Widow In The RoomDisney sucks at streaming. Facebook sucks at customer service. We're here to meld all of the suckiness into one really sucky podcast episode. 

Links:

https://www.cnbc.com/2020/10/12/disney-reorganizes-to-focus-on-streaming-direct-to-consumer.html

https://lightshedtmt.com/2020/10/13/disneys-restructuring-is-less-transformative-than-we-thought/

https://www.cbsnews.com/news/disney-earnings-report-q3-4-billion-loss/

https://techcrunch.com/2020/08/04/disney-grows-to-more-than-60-5m-subscribers/

https://www.bloomberg.com/news/articles/2020-09-09/disney-very-pleased-with-mulan-but-doesn-t-release-numbers

https://www.facebook.com/policies/ads/

https://facebook.com/id

]]>Disney sucks at streaming. Facebook sucks at customer service. We're here to meld all of the suckiness into one really sucky podcast episode. 

Links:

https://www.cnbc.com/2020/10/12/disney-reorganizes-to-focus-on-streaming-direct-to-consumer.html

https://lightshedtmt.com/2020/10/13/disneys-restructuring-is-less-transformative-than-we-thought/

https://www.cbsnews.com/news/disney-earnings-report-q3-4-billion-loss/

https://techcrunch.com/2020/08/04/disney-grows-to-more-than-60-5m-subscribers/

https://www.bloomberg.com/news/articles/2020-09-09/disney-very-pleased-with-mulan-but-doesn-t-release-numbers

https://www.facebook.com/policies/ads/

https://facebook.com/id

]]>bcf0a5a3-c06a-4099-b2b9-237b06e2d4efMon, 09 Nov 2020 07:15:00 -050006:44truefull33Episode 2: 3 Disciplines for Marketing (During These Unpleasant Times)Episode 2: 3 Disciplines for Marketing (During These Unpleasant Times)It’s said that no battle plan survives first contact with the enemy, and certainly no marketing plan survived the first week of the pandemic. Every day since has presented a new crisis or new (usually regulatory) challenge to conducting business. 

Supply chains have been disrupted, and brick-and-mortar shopping has taken a hit. Your customers are consuming more and more hours of content on streaming services and only want to shop via a mobile app.

These are permanent changes to how marketers plan their campaigns, but they don’t have to be permanent obstacles. To help adjust, here are three interconnected disciplines that every marketer needs to adopt.

Links:

Our post on pandemic marketing

Understanding statistical significance

]]>It’s said that no battle plan survives first contact with the enemy, and certainly no marketing plan survived the first week of the pandemic. Every day since has presented a new crisis or new (usually regulatory) challenge to conducting business. 

Supply chains have been disrupted, and brick-and-mortar shopping has taken a hit. Your customers are consuming more and more hours of content on streaming services and only want to shop via a mobile app.

These are permanent changes to how marketers plan their campaigns, but they don’t have to be permanent obstacles. To help adjust, here are three interconnected disciplines that every marketer needs to adopt.

Links:

Our post on pandemic marketing

Understanding statistical significance

]]>13346723-722d-461c-adf0-d890a734fe09Wed, 07 Oct 2020 07:00:00 -050004:12truefull22Episode 1: Inclusivity Gold StarEpisode 1Our first episode.

Show notes:

https://www.youtube.com/watch?v=tjEyJhSUO_g

https://news.nike.com/news/nike-pro-hijab

https://www.youtube.com/watch?v=kW46iX_2tFo

https://www.bbc.com/news/business-50011279

See https://evergreenmediallc.com/privacy-policy/ for privacy and opt-out information.

]]>Our first episode.

Show notes:

https://www.youtube.com/watch?v=tjEyJhSUO_g

https://news.nike.com/news/nike-pro-hijab

https://www.youtube.com/watch?v=kW46iX_2tFo

https://www.bbc.com/news/business-50011279

See https://evergreenmediallc.com/privacy-policy/ for privacy and opt-out information.

]]>98de29ab-b6cc-4e88-a949-138d87520afaTue, 15 Sep 2020 07:00:00 -050007:34truefull11Episode 0Episode 0Every journey starts with a single step. Sometimes that step is dumb.

]]>Every journey starts with a single step. Sometimes that step is dumb.

]]>7c83663e-c82a-4a6c-9b1b-ccc63132b604Mon, 07 Sep 2020 09:00:00 -050001:11truefull