The Growth Equation

Why Marketing is a Marathon, Not a Sprint with Anna Kennedy

Thu, 16 Apr 2026 00:00:00 +1000

Too many business owners treat marketing as a last-minute afterthought, but my guest today, Anna Kennedy, is here to change that. As the Founder and Creative Director of Kennedy Studio, Anna is obsessed with driving bold ideas into the world without the "smoke and mirrors" often found in the agency world. In this episode, we talk about the reality of scaling an external marketing team and the discipline required to maintain a lean, high-performing operation. Anna shares her 18+ years of insights into PR and creative strategy, explaining why she values being "in the trenches" with her clients. We explore the transition from founder to CEO, the importance of financial forecasting, and why Anna believes in being part of the client’s journey rather than just a vendor. You'll learn why "if you build it, they will come" is a dangerous myth and how to strategise for long-term success. It’s a conversation about focus, energy, and making marketing actually worth it.

Meet Anna Kennedy Founder and Creative Director Anna Kennedy saw a massive gap in the market: too many agencies full of buzzwords and bloated promises... and not enough that actually cared. Anna started Kennedy Studio to change that. To be the kind of team she wished more businesses had access to: hands-on, ego-free, and obsessed with making brands thrive. With 18+ years in sales, marketing, PR and creative strategy, Anna brings both the experience and the energy to drive bold ideas into the world—with a team beside her that brings them to life. No smoke. No mirrors. Just a woman on a mission to make marketing feel easy, exciting and actually worth it.

Connect with Anna:

Kennedy Studio Website: kennedystudio.au
Connect with Anna on LinkedIn: Anna Kennedy
Follow Kennedy Studio on Instagram: @kennedystudio

Staying Relevant in a Shifting Industry with Matt Remphrey

Thu, 09 Apr 2026 00:00:00 +1000

I’ve been in the business game for a long time, but my chat with Matt Remphrey from Parallax was a masterclass in the "niche paradox." Matt has steered his creative agency through 24 years of evolution, but the real magic happened when he stopped trying to be everything to everyone. In this episode, we dive deep into how Parallax pivoted from a generalist branding studio to a specialist powerhouse in the wine and drinks industry. Matt shares how narrowing his focus actually allowed him to expand his services—moving beyond labels into brand strategy, e-commerce, and trade activations.

We tackle the big fear most entrepreneurs have: that niching down closes doors. Matt proves the opposite is true, explaining how deep sector expertise unlocks higher-value clients and bigger budgets that generalists simply can’t access. We also discuss the practicalities of longevity, from navigating 25 years of economic cycles through geographic diversification to using AI as a "first draft" tool for research and tenders. Whether you're feeling the "fear of saying no" or looking to stay relevant in a shifting market, Matt’s journey offers a blueprint for building a resilient, expert-led business.

What you’ll learn in this episode:

✅ How niching into the wine industry transformed Parallax from a generalist shop to a strategic partner.

✅ Why specialization simplifies client acquisition and reduces competition.

✅ Practical strategies for navigating economic downturns through geographic expansion.

✅ How to integrate AI to shortcut research and creative processes without losing quality.

✅Lessons in leadership: managing team motivations and staying relevant over two decades.

Connect with Matt:

Website: www.parallaxdesign.com.au
Instagram: https://www.instagram.com/parallaxdesign
LinkedIn: https://www.linkedin.com/in/building-drinks-brands

Balancing Business and Well-being with Chanelle Le Roux

Thu, 02 Apr 2026 00:00:00 +1000

Chanelle Le Roux built Ninki from a freelance copywriting hustle on Fiverr into a multi-arm content marketing agency and coaching practice. In this candid conversation, she talks about burning out badly enough to try selling her business, why she's now leaner and more profitable than ever, the South African outsourcing opportunity most Aussie businesses are sleeping on, and why perfection is the enemy of momentum.

Key Topics Covered:

✅ Ninki’s origin and early pricing: Fiverr, Upwork, and whether to start cheap or charge your worth from day one

✅ Burning out and nearly selling the business: working US and Aussie hours simultaneously, unsavory habits, and what forced the reset

✅ Lean vs full agency model: employees vs contractors, and why going lean delivered more profit with less revenue

✅ Outsourcing to South Africa: work ethic, talent quality, time zone realities, and why big brands have been doing it since 2009

✅ AI's real impact on the industry: losing copywriting work, where AI still falls short, and why coaching/consulting is the one thing she's not worried about

Connect with Chanelle

Agency: ninkicontentmarketing.com
Academy: ninkiacademy.com
Instagram (agency): @ninkicontentmarketing
Instagram (coaching): @chanelleleroux_marketingcoach

Sonja's SEO Empire: From Humble Beginnings to Industry Leader

Thu, 26 Mar 2026 00:00:00 +1000

Sonja Pototzki-Raymond has helped her clients generate over $700 million in sales — and she built her agency by accident. Known as "The Search Queen," Sonja is the CEO of The Search Republic, a 2025 40 Under 40 winner, and one of the most refreshingly honest voices in SEO.

In this episode, we cut through the noise of the SEO world. Sonja has worked with Guinness, L'Oréal, and Nestlé, but she's here for the small business owner — talking real conversions, real ROI, and why the rules of search are changing faster than most people realise.

We get into Answer Engine Optimisation (AEO) — why it's not enough to rank on Google anymore, and how to get picked by AI tools like ChatGPT when your customer is searching. Then we go somewhere most business conversations won't: Sonja's four-year fertility journey, the mindset that led to her Amazon #1 bestseller The Search for Resilience, and how she scaled a waitlisted agency while working three days a week.

In this episode:

✅ Why traditional SEO is losing ground — and what to do instead

✅ What Answer Engine Optimisation actually means for your business

✅ How Sonja built a waitlisted agency starting from zero

✅ The mindset work she says founders skip at their peril

✅ How she uses AI and delegation to stay present with her family

Entrepreneurial Beginnings: How a Childhood Dream Became Reality with Aaron Witnish

Thu, 19 Mar 2026 00:00:00 +1000

Aaron Witnish runs Content Only, a content creation system built around one simple idea: one monthly interview, weeks of content, zero social media stress. It's a long way from where he started, and the path to get there was anything but straight.

In this episode we get into the real story. Business exits, team cuts, a partner's cancer diagnosis, and the accidental Zoom call with a bricklayer that changed everything about how Aaron thinks about content.

Key topics:

From digital products to agency work to a content system that actually scales
What selling a business taught Aaron about terms over price
How personal crisis forced better business decisions
The Zoom call that cracked open a whole new model
Building a life on your own goal plan, not someone else's

Resources & Links:

Aaron Witnish – Connect with Aaron and access free resources
Content Only – Innovative content system for business owners

Connect with Aaron Witnish:

The Art of Balancing Business and Creativity with Cameron Watt

Thu, 12 Mar 2026 00:00:00 +1000

I’m joined this week by Cameron Watt for a refreshingly honest conversation about what happens when you decide to "burn the boats" and go all-in on a dream. Cameron is an Australian–English film producer and director whose debut film, Project Impossible, hit cinemas globally in 2024. As the founder of Skie Video, he has built a reputation for producing premium, story-driven content for everyone from hungry startups to major enterprises. But the road to turning passion into profit wasn't a straight line; Cam literally sold his house and car to start a production company without even knowing how to turn on a professional camera.

Throughout the episode, Cam and I dive into the reality of scaling a team to eight staff and the humbling experience of pivoting back to a leaner model when the economy and business partnerships shifted. We explore the "Creator Economy" and why so many entrepreneurs struggle to bridge the gap between being a "creative" and a "business owner." We also discuss the "two-week holiday test"—a brutal but necessary metric to determine if you actually own a scalable business or just a high-pressure job. Whether you are a creative or a service-based founder, Cam’s insights on hiring for grit, finding the right "tribe," and seeking mentorship to uncover your blind spots are invaluable. We also touch on a powerful personal moment where a health scare refocused Cam’s perspective on what truly matters: people and presence.

To see Cam’s work or collaborate on your next project, you can connect with him here:

Website: Skievideo.com

LinkedIn: Cameron Watt

Email: cam@skievideo.com

Instagram: @camcamwatt

Instagram (Business): @skievideo

YouTube: @camcamwatt

Digital Nomad to Marketing Maven: How Katherine Built Catalyst Across Time Zones

Thu, 05 Mar 2026 00:00:00 +1000

This episode features Katherine Tuominen, founder of Catalyst Brand Strategy — a boutique PR and communications agency working with impact-driven founders in wellness, health, and purpose-led industries. With over a decade in the game, Katherine helps brands turn complex ideas into clear positioning, credible media visibility, and long-term authority, blending data-driven strategy with human-centred storytelling.

Her path to Catalyst is anything but linear: born in Finland, raised in Australia, now living as a digital nomad (currently Brazil), running an Australian-registered business with a remote team spread across the US, the Philippines, and Europe.

We get into the real mechanics behind making that model work — async workflows, “zone of genius” roles, tight approvals, and why she treats project delivery like baking a cake (no ripping ingredients back out halfway through). Katherine also shares hard-earned founder lessons on contracts, runway, client loss, cashflow delays across borders, and using AI to save serious time without trashing brand voice.

If you’re building a service business and want growth without burnout, this one’s a practical listen.

Connect with Katherine on LinkedIn: https://www.linkedin.com/in/katherine-tuominen/

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Evolve To Grow: https://m.mtrbio.com/evolve-to-grow

From Political Studies to Marketing Maven: Maria's Entrepreneurial Journey

Thu, 26 Feb 2026 00:00:00 +1000

In this episode, I sit down with Maria Kathopoulis, Co-Founder and Chief Marketing Officer of UNTMD Media.

Maria didn’t start in marketing. She studied political and international studies in the US before moving to Australia and co-founding a football training app with her husband, a former professional footballer. After burning between $50,000 and $150,000 on agencies that couldn’t produce clarity or results, she jumped into Meta Ads herself.

What changed? She understood the numbers.

By focusing on cost per acquisition and commercial viability, she outperformed the agencies and helped scale the app to 180,000 subscribers in its first year. That shift became the foundation of what is now UNTMD Media.

Today, Maria is a performance marketer and growth strategist who has scaled brands like EAORON and EZZ to eight-figure revenues. She leads strategy and execution across paid media, SEO, web and performance campaigns, engineering marketing ecosystems built around commercial outcomes — not vanity metrics.

We unpack the pressure of running a performance-based agency, hard client conversations, fractional marketing models, boundaries, six-figure campaign days, and why clarity and communication drive long-term growth.

If you’re an agency owner, SaaS founder or eCommerce operator, this episode is a practical look at what scaling actually demands.

Connect with Maria and her company:

Website: https://untmd.com

Facebook: https://www.facebook.com/untmdmarketing/

Instagram: @untmdmarketing

Linkedin: https://www.linkedin.com/in/maria-kath-7016b020b/

Connect with us. 👇

Evolve To Grow: https://m.mtrbio.com/evolve-to-grow

From Freelance Hustle to Top 20 Agency: Brendan Ellich’s BluFire Journey

Fri, 19 Dec 2025 00:00:00 +1000

In this episode of The Growth Equation, Brendan Ellich joins me to unpack how a “why not?” freelance experiment during COVID evolved into BluFire, a Melbourne-based paid media agency now partnering with 7–8 figure service businesses. We walk through the whole journey: starting with almost no capital, juggling random client work, making the call to stop freelancing and build a real business, and then growing a tight local team that works together in-office four days a week. Brendan is refreshingly candid about the parts most founders gloss over—the times cash flow was tight, the pressure of payroll, the clients that left unexpectedly, and the days where it felt easier to walk away than to keep fronting up.

We go deep into how BluFire makes paid media actually pay. Brendan explains how he links marketing, sales, and finance so every dollar of ad spend is judged on revenue and margin, not “cheap clicks” or noisy dashboards. He breaks down their retainer model and ad spend tiers, how they think about lead targets, and why his team talks to clients weekly to stay ahead of lead quality and volume issues instead of waiting for a nasty surprise at the end of the month. We also dig into why breakfast networking nearly became a full-time job, what changed when he pivoted to building a proper acquisition system for his own agency, and how he’s thinking about AI, smaller-budget campaigns, and the future of agencies that don’t perform. If you’re in that messy middle of running an agency or service business—hiring, dealing with client churn, and trying to keep profit intact—this episode gives you a grounded look at what it takes to build something durable.

Connect with Brendan Ellich

LinkedIn: https://www.linkedin.com/in/brendan-ellich/

Company Website: https://www.blumedia.com/

Brendan Ellich’s Company Socials

https://www.instagram.com/blufire.digital/

Connect with us. 👇

Evolve To Grow: https://m.mtrbio.com/evolve-to-grow

Beating Burnout and Information Overload: How Maxim Rebuilt His Agency Around Clarity and Habits

Thu, 11 Dec 2025 09:00:00 +1000

In this episode of The Growth Equation, Tristan Wright sits down with agency owner Maxim Claes to unpack what really happens when you hit burnout, get stuck in information overload, and decide to rebuild your business with more intention. As the founder of boutique marketing agency Media Waffle, Maxim now helps beauty and aesthetic clinics generate consistent enquiries and booked appointments using simple, reliable lead generation systems.

Maxim shares how he went from managing “a bit of everything” in digital marketing to niching down exclusively into beauty and aesthetics, and why that decision gave him back his focus, energy, and confidence. He breaks down how cycles of momentum, complacency and rebuilding showed him the importance of habits, structure, and clarity—not just more hustle or more information.

Across the conversation, Tristan and Maxim dig into the real value of mentors, the danger of chasing too many programs and gurus, and the simple way to decide what you actually want from your business and life. They also explore how AI is reshaping marketing for clinics, why brand and personality matter more than ever, and how owners can use automation without losing the human element that clients trust.

If you run a service business or agency—especially in the beauty or aesthetic space—and you feel like you’re juggling too much, this episode will give you practical ideas to niche down, tighten your systems, and rebuild around habits that actually support long-term growth. Links and tools mentioned include Media Waffle’s lead generation system for clinics and emerging AI tools for compliance and content support in regulated industries.

Connect with Maxim Claes

Facebook: https://www.facebook.com/mediawaffle

LinkedIn:

Company Website: www.mediawaffle.com

IG: https://www.instagram.com/media_waffle/

Connect with us. 👇

Evolve To Grow: https://m.mtrbio.com/evolve-to-grow

Mentorship, Mindset & Second Chances: How Simon John Phillips Found Business Clarity

Tue, 09 Dec 2025 00:00:00 +1000

This episode of The Growth Equation features Simon John Phillips, a true veteran who has been building Shopify brands since 2011. Working across the full e-commerce spectrum as a brand owner, agency operator, coach, 3PL founder, and fractional exec, Simon has spent 14 years inside the evolution of social-driven e-com. That experience now powers The Ecommerce Accelerator 5.0, a real-time operating system for brands serious about scaling.

Despite his deep expertise, Simon shares a powerful and honest story about the realities of entrepreneurship. His experience moves from early success in e-commerce to the hard reality of hitting rock bottom, then finding renewed focus and direction through the support of true mentorship and a clearer mindset.

Simon openly describes the challenges he faced, including the emotional impact of failure and how important it is to learn how to recover. He explores how second chances come from a genuine willingness to reflect, learn, and rebuild. The conversation highlights why having the right mentors—people who understand both business struggles and personal challenges—is crucial in staying grounded during difficult times.

The conversation goes beyond business mechanics to explore themes of personal growth, resilience, and honesty when facing setbacks. Simon also discusses his business approach with The E-Commerce Accelerator and how that reflects his commitment to transparency and meaningful work.

Simon’s story isn't just about hope. It’s about resilience. It provides the realistic insight and clarity you need to stop spinning your wheels and start moving forward.

Connect with Simon John Phillips

Facebook: facebook.com/simonjohnphillips

LinkedIn: https://www.linkedin.com/in/sjpnz/

Company Website: https://www.theecommerceaccelerator.com

IG: @simonjohnphillips

TikTok – @simonjohnphillips

Website: https://www.theecommerceaccelerator.com/

Connect with us. 👇

Evolve To Grow: https://m.mtrbio.com/evolve-to-grow

Resilience in Motion: Chris Hogan Adapted, Grew, and Leveled Up in Business

Thu, 04 Dec 2025 00:00:00 +1000

This episode of The Growth Equation features Chris Hogan, founder of MeMedia Marketing Agency, reflecting on over two decades of experience in the marketing industry. Chris shares a candid account of the realities that come with building and growing a business—ranging from the excitement of successful projects to the tough challenges of mental health struggles and burnout. He stresses the significance of focus in business, famously saying, “you can’t ride two horses with one ass,” highlighting the importance of clarity and prioritising what truly matters to avoid spreading yourself too thin.

Chris opens up about the difficult periods marked by overwork and feelings of being stuck in “infinite loops,” and how he found small but meaningful sparks of progress that helped him regain momentum and stay committed. The conversation explores the vital role that culture and purpose play as the true foundation for effective business strategy, rather than just being buzzwords.

He also shares practical insights on technology choices, particularly his preference for Shopify over WordPress when it comes to serious e-commerce growth. Furthermore, Chris discusses the origins of Wecom, a venture born from decades of hands-on experience in e-commerce and conversion optimisation.

This episode offers authentic and grounded reflections for entrepreneurs and small business owners. It provides valuable perspectives on resilience, the power of focus, and how aligning culture and values with business goals can lead to sustainable growth over time. It’s a refreshing and insightful listen for anyone navigating the complexities of business ownership.

Connect with Chris Hogan

LinkedIn: https://www.linkedin.com/in/chrishoges/

Instagram: https://www.instagram.com/chrishoges

Company Website: https://www.memedia.com.au/our-agency

Chris Hogan’s Company Socials

https://www.instagram.com/wecomm.au/

https://www.facebook.com/wecomm.au

https://www.youtube.com/c/MeMediaAu

Connect with us. 👇

Evolve To Grow: https://m.mtrbio.com/evolve-to-grow

Navigating the Challenges of Entrepreneurship with Lex Stanley

Tue, 02 Dec 2025 00:15:00 +1000

In this episode of The Growth Equation, I sat down with Lex Stanley, the founder of Vastly Digital, to explore the real challenges and triumphs of entrepreneurship in today’s digital marketing world. Lex’s journey is refreshingly honest—from launching her business during the uncertainty of COVID-19 to realising the limits off freelancing and pivoting to building a scalable agency. What stood out was Lex’s blend of “corporate punk” values: honouring old school customer service with a rebellious, modern approach to business.

We dive deep into the hard lessons Lex learned early on about client selection, pricing, and the importance of saying no to projects that don’t fit the vision. Her talks openly about the personal cost of entrepreneurship—the constant anxiety over delivering results and paying wages, balanced by the fulfilment of seeing clients succeed and a culture where everyone owns the outcome. Lex’s story highlights how thoughtful outsourcing, building a trustworthy team, and embracing an evolving set of systems and processes are vital to scaling without compromising quality.

For entrepreneurs and small business owners facing the pressure of growth and quality delivery, Lex shares practical advice mixed with inspiring reflections on purpose, passion, and the power of quick decision-making. If you want to hear candid stories about navigating business pivots, building culture, and using innovation like AI wisely, this conversation is packed with actionable insights. Check out the resources Lex mentions and connect with Vastly Digital at the links below. This episode reminds us that entrepreneurship is not just about what you do—but how you care about the people and businesses you serve.

Connect with Lex Stanley:

Website: https://vastly.com.au

Facebook: https://www.facebook.com/vastlydigital

Instagram: https://instagram.com/vastlydigital

Connect with us. 👇

Evolve To Grow: https://m.mtrbio.com/evolve-to-grow

Freedom, Finances and Funnels: Adrian Stewart on Designing a Business (and Life) You Actually Want

Tue, 25 Nov 2025 09:00:00 +1000

In this insightful episode, Tristan engages with Adrian Stewart, co-founder of Scale Messaging, to explore his entrepreneurial journey—from freelancing in Berlin to building a company that significantly enhances e-commerce conversion rates. Adrian shares the challenges and triumphs of growing a business from the ground up, emphasising the importance of strategic planning, adaptability, and understanding human behaviour in an ever-evolving digital landscape. As co-founder of Scale Messaging, a CRO agency specialising in elevating conversions through precise, customer-centric messaging, Adrian helps companies cut through noise, clarify their value, and create experiences that convert. Outside of work, he writes and makes music, fuelled by a deep interest in storytelling and the psychological forces behind why people do what they do.

Adrian discusses the complexities of managing a remote team spread across various time zones, emphasizing the need for effective communication and robust processes. He shares his experiences in leveraging AI to drive business growth, offering a glimpse into the future of e-commerce and the potential of technology to transform industries. The dialogue underscores the critical role of financial planning in sustaining business operations and achieving long-term success.

Beyond business, the episode touches on personal growth through travel and the pursuit of freedom and flexibility in life. Adrian reflects on how his global experiences have shaped his perspective and contributed to his professional development. The conversation is a testament to the power of embracing change and the value of aligning business goals with personal aspirations, offering listeners valuable insights into balancing work and life in a meaningful way.

Connect with Adrian Stewart:

LinkedIn: https://www.linkedin.com/in/adrianjstewart/

Website: www.scalemessaging.com

Connect with us. 👇

Evolve To Grow: https://m.mtrbio.com/evolve-to-grow

Why Building Better Beats Building Bigger with Andrew Hatfield

Thu, 20 Nov 2025 00:00:00 +1000

Andrew Hatfield built Deepstar Strategic after 30 years across Dell, Red Hat, NetApp, and Portworx—moving from infrastructure engineering to product marketing. He's helped clients achieve 289% ARR growth and Fortune 500 exits by connecting Market-Product-Model-Channel fit.

In this episode, we cut through the GTM noise. Andrew breaks down why most B2B tech companies are stuck in feature-factory mode and how to shift to strategic maturity. We explore value-based outcomes over vanity ARR metrics, how lean remote teams can move fast without losing discipline, and why aligning product, marketing, and sales isn't optional—it's the difference between sustainable growth and quarterly chaos.

We cover practical diagnostics for bottlenecks, running experiments that actually test new GTM moves, and why leadership conviction matters when everyone else is chasing trends. For Australian SaaS and tech services businesses, this is about building defensible advantages and smart resource allocation—not trying to outspend Silicon Valley.

Connect with Andrew Hatfield

Company Website: https://www.deepstarstrategic.com/

LinkedIn @andrewhatfield and @deepstarstrategic

X @andrewhatfield and @deepstarstrat

Instagram @andrewhatfield

Facebook @hatfielda

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Evolve To Grow: https://m.mtrbio.com/evolve-to-grow

Niche Down, Level Up: The Evolution of Hedgehog Marketing with Josh Berg

Tue, 18 Nov 2025 00:00:00 +1000

This week on The Growth Equation, I caught up with Josh Berg from Hedgehog Marketing for a really down-to-earth conversation about what it’s actually like to run a marketing business these days. Josh shares the ups and downs of starting out with his sister, juggling a growing team when they were barely out of their twenties, and what happened when the fast growth train started to hit some bumps.

What’s refreshing about this chat is hearing how Josh moved away from the typical agency model to something more hands-on, where they work alongside businesses to help them get their own marketing sorted. It wasn’t an easy switch, and he talks openly about the fears and doubts around narrowing their focus, but it’s what’s helped them find solid ground.

We also talk about how clever use of AI and automation helps a small team get a lot done without the stress and scramble of making everything manual. And if you stick around, you’ll hear Josh’s hilarious story of how a $1.24 website idea turned into thousands of dollars worth of Uber Eats credit — pretty clever and a bit cheeky.

If you’re running a small business and want to get smarter at marketing without turning your life upside down, you’ll get plenty from this episode.

Connect with Josh Berg (Director at Hedgehog)

Company Website: https://www.hedgehogmarketing.com.au/team-members/josh-berg

LinkedIn: https://www.linkedin.com/in/joshberg1?originalSubdomain=au

Connect with us. 👇

Evolve To Grow: https://m.mtrbio.com/evolve-to-grow

The Tailored SEO Story with Richard Chalmers

Fri, 14 Nov 2025 09:00:00 +1000

Richard Chalmers from Tailored SEO brings a candid perspective on growing a digital agency far from the big-city marketing hubs. The journey started in music, swapped guitars for business books, and continued through agency roles and a pivotal move to Tasmania. With few marketing jobs available locally, Richard carved a niche—first as a side project, then as a full-time commitment when old options faded. Building Tailored SEO was never a straight line; setbacks like the COVID lockdown turned uncertainty into unexpected opportunity, showing that small teams can thrive with the right attitude and a willingness to experiment.

The episode explores time in established agencies, the importance of learning on the job, and how real specialisation emerged by necessity—responding to a market lacking digital talent and industry jobs. Staff training at Tailored SEO focuses on character and ambition over technical skills, creating a workplace where growth means developing people before processes. Listeners get practical stories about onboarding in high-speed bursts, shifting the agency brand to match new services, and using hands-on experiments to work out what SEO tactics really deliver. Brand awareness, AI, and automation all feature in the chat, along with lessons from risky digital experiments involving AI-generated content and keyword domains. The ups and downs—legal headaches, accounting costs, founder nerves, and the challenge of letting go—show up throughout, proving that learning, adapting, and embracing failure are essential for progress.

Richard recommends a multi-channel marketing approach and urges business owners to connect with peers, invest in practical education, and avoid the temptation to do everything alone. Supporting staff, trusting the process, and embracing experimentation set the stage for real, sustainable results. Free strategy sessions and more practical resources are available at tailoredseo.com.au, plus plenty of fresh updates across Tailored SEO’s social channels. For anyone chasing long-term growth, the episode is a window into the evolving landscape of Australian digital marketing and the mindset needed to make it work.

Connect with Richard Chalmers

Company Website: https://tailoredseo.com.au/our-team/

LinkedIn: https://www.linkedin.com/in/richard-chalmers/?originalSubdomain=au

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Evolve To Grow: https://m.mtrbio.com/evolve-to-grow

Breaking the Glass Ceiling: How Mills Motion Revolutionised Dental Marketing

Wed, 12 Nov 2025 00:00:00 +1000

In this episode, I have a fascinating conversation with Steve Mills, founder of Mills Motion and High Production Practice. Steve shares his entrepreneurial journey from freelancing and broad marketing services to carving out a highly specialised niche in the dental and cosmetic industries. What really stood out to me was how Steve and his team pivoted to a webinar-based model during the challenges of COVID—an innovative approach that not only kept their business afloat but also delivered exceptional value by educating prospective patients effectively.

We dive deep into the complexities of marketing in the medical space, the critical importance of compliance, and why performance marketing is so intense when a client’s time value tops $600 an hour. Steve also opens up about the limits they've hit with scaling geographically and how they’re exploring new verticals like hair transplants to break that ceiling.

Beyond business, the episode offers insights into how Steve balances entrepreneurship with homeschooling four kids, revealing the personal side of running a growing enterprise.

If you're looking for strategies that combine focus, compliance, and creative marketing systems—with a few real-world hurdles and wins—this episode is packed with valuable takeaways. You’ll find Steve’s unique blend of optimism and realism refreshing and inspiring.

For more from Steve, check out Mills Motion on YouTube or High Production Practice for their specialised dental marketing approach.

Connect with Stephen Mills

Company Website: https://millsmotion.com/

LinkedIn: https://www.linkedin.com/in/stephen-j-mills/?originalSubdomain=au

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Evolve To Grow: https://m.mtrbio.com/evolve-to-grow

Beyond the Rebrand: How Sonya McIntyre-Reid Built a Flexible, Profitable Agency

Fri, 07 Nov 2025 00:00:00 +1000

In this episode of The Growth Equation, I had the pleasure of chatting with Sonya McIntyre-Reid, the driving force behind Linchpin Digital. Sonya’s journey is one of transformation and resilience — starting as a solo freelancer with a simple marketing concept called Kiss Marketing, then evolving her business through multiple rebrands into a dynamic, flexible agency that operates remotely across cities and even continents. Her story is a powerful example of how embracing change and refining your business identity can unlock new opportunities for growth.

We unpack everything from the practicalities of running a remote team scattered from Brisbane to Canada, to the so-called ‘behind-the-scenes’ stuff that many founders struggle with—cashflow management, pricing, and the sometimes painful but essential financial lessons that come with running your own agency. Sonya opens up about her early mistakes, like undercharging clients and the surprise tax bills that caught her off guard, and how she turned those challenges into systems that support not only sustainability but also profitability.

One of the highlights of our conversation was her approach to team management and communication. Sonya swears by daily huddles, clear task management through tools like ClickUp, and regular one-on-ones that keep her whole team aligned and accountable. For any entrepreneur who’s juggling clients, team dynamics, and growing pains while trying to maintain some semblance of work-life balance, Sonya’s insights hit home.

If you’re keen to learn how to move beyond simply surviving as an agency to thriving with a lean, efficient team and the right pricing strategy, this episode provides those lessons straight from someone who’s been in the trenches. Connect with Sonya on Instagram @sonya.mcintyrereid and check out Linchpin Digital’s work on LinkedIn for more inspiration.

Thanks for listening, and I hope you find this episode as insightful and motivating as I did.

Connect with Sonya McIntyre-Reid

Company Website: https://mediawords.com.au/

LinkedIn:https://www.linkedin.com/in/sonya-mcintyre-reid-8a28206a/?originalSubdomain=au

Connect with us. 👇

Evolve To Grow: https://m.mtrbio.com/evolve-to-grow

Audience First: The Insider’s Guide to Smart Media Buying with Elise Hedley Dale

Fri, 31 Oct 2025 00:00:00 +1000

What really happens behind the shiny pitch decks and agency buzzwords? This episode lifts the lid on the world of media buying, exposing the tricks, traps, and triumphs that define today’s marketing landscape. Elise Hedley Dale, founder of Media Words, brings decades of hands-on experience—navigating the fast lanes of global agencies and building a thriving independent consultancy from the ground up.

Honest and unfiltered, Elise calls out the “cowboys” who give the industry a bad name, shares how transparent strategy beats smooth talk every time, and spells out the systems that keep campaigns effective and budgets on track. For business owners tired of marketing guesswork, this episode delivers clarity and a blueprint for smarter results.

Expect real stories from the front line: lessons in cash flow, the art of saying no, and why backing yourself is the secret weapon most founders overlook. Explore media planning in the age of AI, smarter client agreements, and the power of surrounding yourself with the right people—regardless of whether you’re spending big or bootstrapping.

If avoiding the traps and focusing on what works matter, these ideas will stick long after the credits roll.

Connect with Elise Hedley Dale

Company Website: https://mediawords.com.au/

Linked In: https://www.linkedin.com/in/elisehedleydale/?originalSubdomain=au

Connect with us. 👇

Evolve To Grow: https://m.mtrbio.com/evolve-to-grow

Lessons from the Trenches: Joanna Sharma on Agency Pivots, Team Building, and Tough Calls

Fri, 24 Oct 2025 01:30:00 +1000

Ever wondered what it’s really like to run a digital agency from the ground up—while juggling family, shifting markets, and the daily chaos that comes with building something new? This episode peels back the curtain with Joanna Sharma, founder of Drum Digital, who joins me for a genuinely raw and inspiring chat about the tough stuff most entrepreneurs only whisper about.

Joanna’s journey is packed with turning points, from launching her agency while on maternity leave to scaling a team in the midst of “two under two” madness. She shares how every stage brought its own drama—growing too fast, feeling the sting of cash flow crunches, and facing up to those gut-wrenching moments when you have to say goodbye to someone who’s been with you since the start. Her honesty is a breath of fresh air for anyone wrestling with the realities of growing a business—and the emotional rollercoaster that comes with it.

We dive into the nitty-gritty: why systemising your operations can save your sanity, how mentorship and partnerships can lift you out of tough spots, and the importance of flexibility—especially when your life outside work is just as hectic. Joanna reveals the digital tools she relies on (HubSpot for sales, ClickUp for project management), and explains how a bit of NLP coaching helped smash down the limiting beliefs keeping her from leveling up.

There’s loads here for anyone chasing sustainable growth or just wanting to know they’re not alone. Expect honest stories, practical takeaways, and the kind of conversation you’d have with a mate over coffee—no fluff, no sugar-coating.

Connect with Joanna Sharma

Company Website: https://www.drumdigital.com.au/

Linked In: https://www.linkedin.com/in/joannasharma/?originalSubdomain=au

Connect with us. 👇

Evolve To Grow: https://m.mtrbio.com/evolve-to-grow

Unlocking Face-to-Face Sales: The Power of Human Connection with Danny Dimas

Fri, 17 Oct 2025 00:00:00 +1000

Ever wondered why some brands stick in your memory long after a cold call or door knock? In this episode, I sit down with Danny Dimas, the driving force behind gig (Global Interactive Group)—a company built on the lost art (and surprising science) of face-to-face sales. Danny’s business keeps finding new ways to thrive while competitors fade into digital white noise.

We get honest about the stigma of sales—yes, even the dreaded door knocker—and why a “people-first” focus has helped gig expand across five countries and industries from energy to non-profits. Danny opens up about hitting rock bottom, rebuilding from $360k in debt, and taking the bold step of making his entire team full-time—years before most thought it was viable.

But here’s where it gets real practical: we debate whether human connection will outlast the wave of AI, why you remember an actual conversation more than 50 billboards, and what happens when sales tactics go from pushy to genuinely engaging. Danny dishes out lessons on nurturing young teams, building rock-solid culture, and dealing with the curveballs—pandemics, people problems, and all.

If you’ve ever asked yourself, “Does old-school selling still work?” or struggled to motivate a team in a digital-heavy landscape, this episode will challenge your thinking. Get ready for strategies you can use whether you're a solo tradie or scaling a global operation.

Curious for more? Stick with us right to the end for Danny’s advice every Australian entrepreneur should write on their office wall.

Keen to connect? Hit up Danny at gig.live or catch us on your favourite platform—Apple Podcasts, Spotify, YouTube—or visit the Evolve to Grow Blog for the latest resources and links mentioned in this episode.

Connect with Danny Dimas

Company Website: https://www.gig.live/team/

Linked In: https://www.linkedin.com/in/danny-dimas-5686b121/

Connect with us. 👇

Evolve To Grow: https://m.mtrbio.com/evolve-to-grow

From Storytelling to Social Enterprise: Building The Social Story with Tiff Ng

Fri, 10 Oct 2025 00:15:00 +1000

This episode is a deep dive into purpose-driven storytelling with Tiff Ng, the founder and chief storyteller behind The Social Story. Over seven years, Tiff has transformed what began as a freelance passion project into a thriving social enterprise agency that champions impact and authenticity in social media marketing.

We unpack the raw realities of building a business that’s not just about profit but about making a meaningful difference—celebrating wins, facing tough lows, and navigating the constant evolution required to stay true to your values and mission. Tiff’s candid reflections on vulnerability, community support, identity, and the delicate balance between creativity and technology offer invaluable lessons for any entrepreneur craving something beyond just business success.

Whether you resonate with the challenge of staying authentic in a fast-changing digital world or seek inspiration on how to align your business with your bigger purpose, this conversation is your guide to building brands that genuinely matter.

Join me as I explore Tiff’s story, the lessons she’s learned, and how The Social Story is rewriting the rules of marketing with heart and impact.

Building Wealth Beyond Marketing: Alex Lau’s Journey with Family Office and Business Acquisitions

Fri, 03 Oct 2025 00:00:00 +1000

In this episode of The Growth Equation, I’m joined by Alex Lau, founder of Seesharp Group and an accomplished investor managing a family office alongside running a marketing consultancy. Alex shares his fascinating journey from launching a technical production business to evolving into a fractional CMO consulting firm focused on strategic marketing and business growth. We dive deep into how his marketing expertise serves as a gateway to discovering and nurturing profitable business acquisitions.

Alex offers honest reflections on the challenges of small business ownership, the importance of detaching emotionally from your business, and the critical role financial literacy plays in sustainable success. He also explains the concept of a family office and how it balances a diverse investment portfolio that includes property, shares, and business acquisitions. We discuss the strategic framework Seesharp Group uses—the StoryBrand messaging framework—and how shifting to a high-level consulting model transformed their business trajectory.

Listeners will gain practical tips on productivity, protecting their time, and building a resilient mindset. Whether you are navigating business growth, exploring investments, or seeking clarity on leadership, this episode provides valuable insights to empower your next steps.

For more on Alex’s work and workshops, visit: csharpgroup.com.au

Also, be sure to explore the resources and links shared throughout the episode.

I hope you enjoy this conversation as much as I did hosting it.

Diversification, Growth, and Realities of Agency Life with Leah Grinter

Fri, 26 Sep 2025 00:00:00 +1000

In this episode of The Growth Equation, I’m joined by Leah Grinter, founder of Brindle, an agency that evolved from a sole trader marketing consultancy to an omnichannel media performance powerhouse. Leah shares her unique journey from being a CMO licensing her own loyalty program to launching and growing her own boutique agency in a competitive, ever-changing media landscape. We dive deep into how she navigated the challenges of staffing, managing a boutique team fully in Australia, and the critical importance of diversification—lessons that became especially sharp during the pandemic when many clients suddenly vanished.

Leah also sheds light on the complexities of omnichannel marketing, why “niching” isn’t always about industry but often about the client type and service focus, and how her team blends digital and traditional media strategies to maximize ROI for clients. We unpack her perspective on maintaining strong internal culture with flexible hybrid work models, how she approaches AI technology in media execution, and her honest reflections on what it takes to sustain growth without overextending resources.

If growing an agency or navigating the modern media agency landscape is top of mind, Leah’s practical insights and candid stories will leave you inspired and better equipped.

Connect with Leah Grinter

Company Linkedin:https://www.linkedin.com/company/brindle-co/?originalSubdomain=au

Linked In: https://www.linkedin.com/in/leahgrinter/?originalSubdomain=au

Connect with us. 👇

Evolve To Grow: https://m.mtrbio.com/evolve-to-grow

How Pivoting to AI Training Transformed Marketing Growth Academy with Catherine Toms

Fri, 19 Sep 2025 00:00:00 +1000

In this episode of The Growth Equation, I had the pleasure of speaking with Catherine Toms, co-founder of Marketing Growth Academy and recently AI Growth Academy. Catherine shares a compelling journey of transformation, pivoting their business from traditional corporate marketing training to an innovative public AI education offering. She dives into the real challenges and rewards of running a family business, especially when both partners are fully involved.

We explore how Catherine and her husband navigated the risks of reliance on a single major client, embraced the digital nomad lifestyle, and later shifted to meet growing demand for AI skills in marketing. Catherine explains why adopting AI in marketing is not just about technology but understanding human motivation and psychology in reaching customers. She offers practical insights on building scalable systems for a consumer audience while balancing ongoing corporate work.

Listeners will gain valuable lessons on business pivots, the importance of role clarity, and how AI is reshaping marketing teams from the inside out. Catherine’s passion for making AI accessible to all shines through, providing encouragement for entrepreneurs ready to embrace the future. Check out the AI Growth Academy for free resources and courses to start your AI journey.

Connect with Catherine Toms

Website: https://aigrowthacademy.com.au/about/

LinkedIn:https://www.linkedin.com/in/catherinetoms/?originalSubdomain=au

Connect with us. 👇

Evolve To Grow: https://m.mtrbio.com/evolve-to-grow

From Grassroots to Growth: Robin Hanuki on Tech, Team, and Trust at RH Media

Fri, 12 Sep 2025 09:00:00 +1000

In this episode of The Growth Equation, I sit down with Robin Hunuki, the founder of RH Media, to unpack how genuine connection and adaptability can outpace the biggest ad budgets. Robin shares how his journey from tech-savvy sports hopeful to business owner saw him discover that building strong relationships delivers more results than relying solely on campaigns or automation. We dig into why small and agile teams are still the secret weapon in today’s fast-moving market, and what it actually takes to grow a business in a landscape full of noise and change.

We discuss how RH Media has stayed at the front of innovation—serving large clients with a lean crew, constantly seeking out new tech, and never sacrificing the human element for scale. Robin gets candid about juggling a young family, lessons learned through hard knocks, and how humility and self-awareness have fuelled his resilience as a founder. We also break down practical approaches to customer experience, team culture, and why relationship-building is set to become the next “unfair advantage” as automation and AI tools flood the industry.

If you’re a business owner who values directness, wants to turn mistakes into momentum, and believes that tech should serve relationships—not replace them—this episode is packed with inspiration and actionable ideas. Find links to RH Media’s tools, Robin’s socials, and further resources in the show notes.

Connect with Robin Hunuki

Website: https://rhmedia.io/

Linked In: https://www.linkedin.com/in/robinhunuki/?originalSubdomain=au

Connect with us. 👇

Evolve To Grow: https://m.mtrbio.com/evolve-to-grow

Mindset, Mistakes & Marketing: Hanna Groves’ Journey to a Life and Business Without Limits

Mon, 08 Sep 2025 09:00:00 +1000

Some people dream of working from anywhere. Hanna Groves lives it—and built Divergent Media so she could run business on her terms, whether that's from a coffee shop in Medellín or a park in Brisbane. When Hanna and I finally connected (after everything from hammer drills to hurricanes tried to throw us off), I realised her story was more than a playbook—it’s a full-on invitation for business owners to challenge their own limits.

In this episode, Hanna gets brutally honest about the highs and lows of building a remote-first agency. She reveals why she left behind a career as a police officer, what drove her to design a business that could thrive through chaos, and how ‘escape from the crowd’ became more than a tagline—it’s become a life philosophy. Hanna shares the moments when it all nearly fell apart (losing $20k/month revenue during COVID, surviving a devastating divorce), and exactly how she rebuilt by doubling down on mindset, self-development, and choosing clients who value real impact over big promises.

For anyone tired of glossy stories and eager for tried-and-tested strategies, Hanna opens up about empowering staff across borders, sharing her simple but effective onboarding systems for clients and team members, and how she’s fostered loyalty despite distance and difference. We break down practical steps for managing global teams, onboarding remote freelancers, and even the tech stack that keeps everything humming. If you’re prepared to rethink business as usual, Hanna’s story proves you don’t need permission—just grit and a readiness to learn from every mistake.

Connect with Hanna Groves:

Website: https://www.divergentmedia.com.au/about/

LinkedIn: https://www.linkedin.com/in/hanna-groves/?originalSubdomain=au

Connect with us. 👇

Evolve To Grow: https://m.mtrbio.com/evolve-to-grow

From Adelaide Roots to Melbourne Growth: Joe Romeo’s Agency Evolution

Fri, 29 Aug 2025 09:00:00 +1000

This episode spotlights Joe Romeo’s inspiring evolution from uncertain job hunts in Adelaide to helming Melbourne’s award-winning Aperitif Agency. Joe’s story unpacks the true grit required to transition from early agency gigs and client-side challenges into building his own fast-growing business, all while juggling leadership and family life.

You will also discover how Joe used hard-won lessons from his time at Airwallex and working across top agencies to shape Aperitif’s philosophy: hire slow, document everything, build smart systems, and never compromise team culture for quick wins. The conversation delves into the realities of agency growth, from the rush and nerves of going full-time at Aperitif, through expanding his team to nine, to crafting rituals for presence with his young son and co-founder wife. Joe also reveals how partnering with complementary businesses, openly sharing learnings, and entering industry awards boosted Aperitif’s reputation and referrals, fueling sustainable growth.

Hear behind-the-scenes strategies for managing onshore and offshore teams, building progression plans that truly motivate staff, and navigating tough client situations with honesty. Resources like Notion, Loom, ScribeHow, and One Life Club get practical shoutouts for founders keen to streamline operations and learn from others. Packed with relatable moments, real setbacks, and triumphs, this episode delivers genuine, actionable insight for ambitious Australian entrepreneurs ready to scale — while keeping their values front and centre.

Connect with Joe Romeo:

Website: https://aperitifagency.com.au/

Linked In: https://www.linkedin.com/in/joe-romeo/?originalSubdomain=au

IG: https://www.instagram.com/aperitifagency/#

Connect with us. 👇

Evolve To Grow: https://m.mtrbio.com/evolve-to-grow

Human Connections, Digital Futures: Adapting in Business with Nathan Farmer

Fri, 22 Aug 2025 09:00:00 +1000

In this episode, you’ll hear firsthand from Nathan Farmer, partner at One Picture—a firm that’s navigated over two decades of market turbulence without losing its human edge.

Nathan’s story isn’t just about riding the highs of business. It’s about weathering life’s curveballs—capital crunches, shifting markets, and the kind of partnership dramas you never see on LinkedIn. We pull back the curtain on what it takes to keep four partners on the same page, all while embracing rapid shifts in technology (AI included) and evolving how insight and strategy work gets done.

If you reckon business is only about numbers, think again. Nathan talks openly about the trust that holds his partnerships together, the tough calls made when revenue models change overnight, and why human relationships remain front and centre—even when processes go digital.

This episode isn’t here to sugarcoat things. Instead, you’ll find the grit, humour, and clarity that make the journey worth it, including practical takeaways for business owners learning to adapt in a market that doesn’t sit still.

Listen to the full episode on The Growth Equation podcast.

Connect with Nathan Farmer:

Website: https://onepicture.com/

LinkedIn: https://www.linkedin.com/in/nathan-farmer-25542b5/?originalSubdomain=nz

Connect with us. 👇

Evolve To Grow: https://m.mtrbio.com/evolve-to-grow

Team, Traction & Tough Calls: Inside the Growth Journey of Steven Gringlas and Picos Media

Fri, 15 Aug 2025 09:00:00 +1000

This episode is a ripper for anyone riding the entrepreneurial rollercoaster. Tristan gets real with Steven Gringlas, founder of Picos Media, about what it takes to build, break, and rebuild a thriving marketing agency in today’s e-commerce game.

Steven kicks things off, recounting his humble beginnings: launching the agency from his dad’s spare office, turning café trips with his charismatic dog Maddie into client wins, and rolling up his sleeves in social media marketing. But business isn’t all belly rubs and lattes—the story takes us through Steven’s learning curves: scaling up to a team of ten, confronting the harsh reality of swelling wage bills, and making tough calls to reshape his team around what actually drives results.

You’ll hear how shifting from a “do it all” creative agency to a focused, performance-driven model transformed Picos Media’s growth, profitability, and client impact. Steven shares game-changing insights about hiring for expertise, letting go of daily hands-on tasks, and finding the right people for the right seats.

We dig into the nitty-gritty of using tools like Slack and Monday.com to streamline operations, and how embracing processes, structures, and mentorship—think EOS, EO Accelerator, and the Agency Mentor Community—helped Steven break plateaus and regain his confidence.

Whether you're just starting out or scaling for the next big leap, Steven’s honesty about seeking advice, staying resilient, and sharpening your strategy offers plenty of inspiration and lessons you can apply straight away. Want to get in touch with Steven or learn more? Head to picos.com.au or search @picos.media on social. This one’s a must-listen for every Aussie founder ready to tackle their next challenge with a bit more grit and a solid plan.

Connect with Steven Gringlas:

Website: https://www.picos.com.au/

Linked In: https://www.linkedin.com/in/steven-gringlas/?originalSubdomain=au

IG: https://www.instagram.com/picos.media/?hl=en

Connect with us. 👇

Evolve To Grow: https://m.mtrbio.com/evolve-to-grow

Striking Gold: How Ben Jones Rebuilt, Reinvented & Thrives in Business

Fri, 08 Aug 2025 09:00:00 +1000

Ever wondered what it looks like to genuinely rebuild from scratch and come out stronger, even after a curveball or two? In this episode of The Growth Equation, I dive deep with Ben Jones, the brain behind Titan Marketer.

Ben’s entrepreneurial journey is anything but ordinary: from buying and growing 34 online businesses (and flipping a fair few of them) to surviving seismic Google algorithm updates that threatened to shut it all down. Through every twist, he’s managed to reinvent, adapt, and find new ways to thrive, whether launching successful agencies, leveraging YouTube advertising when others were giving up, or even tackling the wild west of actual gold mining.

If you’re ready to get real about business growth, ready to adapt, and keen to dig for a few hidden gems, this episode’s for you.

Key Takeaways:

Ben Jones reveals how he rebuilt after major business setbacks and why reinvention is a key to long-term success.
The episode highlights the lesson that “traffic is king” regardless of the business type—online or offline.
You’ll discover why putting all your eggs in one basket (one platform or tactic) is risky for growth.
Ben shares his proven frameworks for leveraging YouTube ads and paid marketing to keep results coming, even when the rules suddenly shift.
Insights into building teams and systems that let you step back without losing momentum—plus a glimpse into Ben’s surprising gold mining venture.

Ready to get started? Listen now.

Connect with Ben Jones:

Website: https://titanmarketer.com/

LinkedIn: https://www.linkedin.com/in/ben09/?originalSubdomain=au

Instagram: https://www.instagram.com/ben.jonesofficial/?hl=en

Connect with us. 👇

Evolve To Grow: https://m.mtrbio.com/evolve-to-grow

From Small Town to Big Win: The Phil Robinson Story

Fri, 01 Aug 2025 09:00:00 +1000

You don't need a big city to build a big vision.

I sat down with Phil Robinson, founder of Back 9 Creative, who is proving just that from his home base in Invercargill.

His story is a masterclass in what happens when you decide to back yourself, no matter your zip code. He proves you can build something meaningful far from the city skyline.

We cut the fluff and get straight to the lessons.

In this episode, you'll learn:

Why narrowing your offer delivers bigger results than being everything to everyone.
How to make the tough calls on team changes and finances.
The truth about remote hiring and using AI to stay sharp.
Why every asset, especially your website, needs to work as hard as your best employee.

This is for every leader of a small or regional business who wants a real-world playbook. No buzzwords, just honest strategy that works.

Ready to get started? Listen now.

Listen to the full episode on The Growth Equation podcast.

Connect with Phil Robinson:

Website: https://www.Back9.co.nz/team/phil-robinson/

LinkedIn: https://www.linkedin.com/in/phil-robinson-189b5736/?originalSubdomain=nz

Connect with us. 👇

Evolve To Grow: https://m.mtrbio.com/evolve-to-grow

Hiring Remote: Tried and Tested Process for Building Offshore Teams with Justin Meadows

Fri, 25 Jul 2025 09:00:00 +1000

Justin Meadows built a 25-person remote team in the Philippines. He's the only non-Filipino on the roster.

How did he do it?

In this episode, he shares his exact playbook for building and managing a high-performing offshore team from the ground up.

Here’s what you’ll learn:

✅ The Hiring Blueprint: The step-by-step process to find, test, and onboard A-players.

✅ Attitude > Skill: How to screen for motivation and character, not just technical ability.

✅ Remote-First Culture: The systems that keep a remote team connected and performing at a high level.

✅ Leadership Lessons: How to manage across cultures and turn hiring missteps into growth.

✅ This episode is a practical roadmap for anyone looking to scale with an offshore team.

Connect with Justin Meadows:

Email: support@tunedwp.com

Website: https://tunedwp.com/

LinkedIn: https://www.linkedin.com/in/justin-meadows

Instagram: https://www.instagram.com/justinm_tunedwp

Facebook: https://www.facebook.com/justin.meadows/

Connect with us. 👇

Evolve To Grow: https://m.mtrbio.com/evolve-to-grow

Stepping Outside Your Comfort Zone: Steve Jaenke on Overcoming Entrepreneurial Challenges

Fri, 18 Jul 2025 09:00:00 +1000

On this episode of The Growth Equation, I sit down with Steve Jaenke from Digimark to talk about what it really takes to push past your comfort zone. His journey is a powerful one—he started in nursing before realizing his true passion was in building websites, which led him to found a successful SEO agency. But it wasn't easy. Steve gets real about the challenges, from battling low-cost freelancers to nearly losing his entire business just five years ago.

So how did he turn it around? Steve breaks down exactly how he rebuilt Digimark by creating a rock-solid foundation of clear expectations, robust training, and a culture of accountability. We get into the massive lessons he learned about leadership, the importance of dropping your ego, and the undeniable truth that your business can only grow as much as you do personally.

We also look at how AI is changing the game in digital marketing, and Steve offers practical advice and his must-read book recommendations for any business owner. If you want a real story of resilience and actionable wisdom for your own journey, you need to listen to this. You can connect with Steve directly at the links below.

Connect with Steve:

LinkedIn: https://www.linkedin.com/in/steven-jaenke/?originalSubdomain=au

Instagram: https://www.instagram.com/steve.jaenke/

Facebook: https://www.facebook.com/steve.jaenke/

Digimark: https://www.digimark.com.au/

Connect with us. 👇

Evolve To Grow: https://m.mtrbio.com/evolve-to-grow

Elite Brands: Dan Nikas on Building a Business After a Life-Changing Career Shift

Wed, 16 Jul 2025 09:00:00 +1000

Ever heard a story that just stops you in your tracks? This is one of them.

I sat down with Dan Nikas of Elite Brands. His journey is anything but ordinary. Imagine spending 17 years in policing, over a decade as a homicide detective. Then, at just 36, you're medically retired. For many, that's the end of a chapter. For Dan, it was the start of a new one. He turned to digital marketing and discovered his greatest asset wasn't a new skill, but an old one: building trust and truly understanding people.

Dan gets real about launching his first e-commerce brand, Gearbunch.com, and the lessons learned. But what truly stands out is his core philosophy: "help first." It’s the bedrock of his agency, Elite Brands. We explore why he insists on testing every marketing strategy on his own dime, with his own brand, before a client ever sees it. His flat-fee model isn't a gimmick; it’s proof he’s committed to doing right by people.

This conversation is a masterclass on career pivots, the power of giving without expectation, and how genuine relationships are the real bottom line in any business.

Connect with Dan and learn more about Elite Brands. 👇

Website: elitebrands.org

Linkedin: https://www.linkedin.com/in/dan-nikas-10379665/?originalSubdomain=au

Instagram: https://www.instagram.com/elite_brands_with_dan_nikas/

Facebook: https://www.facebook.com/elitebrandswithdannikas/

Connect with us. 👇

Evolve To Grow: https://m.mtrbio.com/evolve-to-grow

Creative Collective: 18 Years of Marketing Evolution with Yvette Adams

Fri, 11 Jul 2025 09:00:00 +1000

Ready to ignite your entrepreneurial spark? This episode of The Growth Equation is a must-listen. I'm sitting down with Yvette Adams, founder of Creative Collective, who's been crushing it in marketing for 18 years. She started her business in 2007 from her living room, raising a young family, and built an agency that now spans the Sunshine Coast and Newcastle. Talk about dedication!

Yvette gets real about what it takes to succeed. You'll hear how she tackled early challenges by smartly outsourcing tasks and how her genuine client care built a referral-driven powerhouse. Plus, she shares her strategy for embracing AI, even launching an AI Academy to keep her team ahead. This is crucial for staying relevant. Beyond business, Yvette reveals how she leverages profits for travel, property investments, and building a secure financial future. It's a powerful story of vision, values, and solid systems.

Key Takeaways:

Smart Delegation: Outsource tasks you don't enjoy or excel at.
Client-Centric Growth: Genuine care leads to lasting relationships and referrals.
Embrace AI: Proactively integrate new tech to stay competitive.
Holistic Success: Use business profits to build personal financial freedom.

Ready to transform your business? Don't miss this episode! Listen now and start building your own growth equation. 👇

Connect with Yvette:

Creative Collective: thecreativecollective.com.au

Yvette on LinkedIn: https://www.linkedin.com/in/yvetteadams/

Connect with us. 👇

Evolve To Grow: https://m.mtrbio.com/evolve-to-grow

Identity Marketing: Building Brand Foundations with Steve Osborn

Wed, 09 Jul 2025 09:00:00 +1000

Ever wondered how someone goes from graphic design dreams to building a successful branding agency? That's Steve Osborn's story, and it's packed with lessons every entrepreneur can relate to.

Steve didn't follow the typical path. What started as design aspirations turned into Identity Marketing when he realized he had a knack for helping businesses figure out who they really are. His journey from juggling two jobs to buying out a business partner? It's refreshingly honest.

We dive into his "three pillars" approach, nailing visuals, sharpening messaging, and delivering killer customer service. Steve's all about mastering the fundamentals before chasing fancy marketing tactics. He also shares the tough stuff: learning to say no to wrong-fit clients and why being picky actually helps your business grow.

Plus, we explore how AI is shaking up marketing, but Steve's clear—nothing beats real human connection. If you want practical tips and honest stories from someone who's been in the trenches, this episode delivers.

Connect with Steve:

Website: https://identitymarketing.com.au/about/steve-osborn/

LinkedIn: https://www.linkedin.com/in/osbornsteve/

Instagram: https://www.instagram.com/steve.osborn/

Connect with us. 👇

Evolve To Grow: https://m.mtrbio.com/evolve-to-grow

Bespoke Branding: Insights and Innovations with Rachelle Saevil

Fri, 04 Jul 2025 09:00:00 +1000

Ever wondered what it really takes to build a creative business from the ground up, spanning two continents? This episode gets into the nitty-gritty with Rachelle Saevil of Saevil Row. Join us as Rachelle shares the inside story of her branding studio's journey, from its roots in Paris all the way to Sydney. We cover the surprising twists and turns she encountered along the way.

In this episode, we unpack:

The Saevil Row Story: Discover the inspiration behind the name and Rachelle’s bold leap of faith moving overseas to start it all. Plus, what it’s like running a business focused on tailor-made solutions for clients.

Real-World Challenges & Lessons: We get honest about the tough parts—like managing international finances and navigating tricky hiring situations. Rachelle also emphasizes the crucial role of mentorship, even if you don't always follow every piece of advice immediately.

Growth & Innovation: Hear how Rachelle leverages AI tools to keep her business innovative. You'll also learn how the power of simple word-of-mouth was a game-changer, nearly doubling her business in its early stages.

Rachelle brings a powerful and passionate message: trust your instincts and make things happen.

If you're looking for genuine experiences, practical advice, and a good dose of inspiration, this episode is for you.

Connect with Rachelle Saeville:

Website: https://www.saevilrow.co/
LinkedIn: https://www.linkedin.com/in/rachelle-saevil-03739510/

Instagram: https://www.instagram.com/rachellesaevil

Connect with us. 👇

Evolve To Grow: https://m.mtrbio.com/evolve-to-grow

Nail Your Niche: Joana Inch's Essential Advice for Business Growth

Wed, 02 Jul 2025 09:00:00 +1000

This episode is all about finding your business niche and why it's a game-changer. I sat down with Joana Inch, co-founder of Hat Media, and she dropped some serious wisdom.

Joana's journey is powerful: from a general digital marketing agency to a specialized powerhouse in Account-Based Marketing (ABM) for B2B SaaS and tech. Think targeted. Think results. We dive deep into Hat Media's evolution, navigating economic shifts, and why a tight, adaptable team is non-negotiable. Joana explains exactly how ABM crushes traditional marketing by focusing on high-value accounts and building real relationships – a strategy many Australian companies are just waking up to.

We also tackle the future: AI's impact and why genuine connections will always win. Joana’s advice on identifying your ideal clients and crafting content that speaks directly to them is incredibly practical. This isn't just theory. It's your blueprint for focused growth.

Connect with Joana Inch:

Website: https://hatmedia.com.au/
LinkedIn: https://www.linkedin.com/in/joanainch/

Connect with us. 👇

Evolve To Grow: https://m.mtrbio.com/evolve-to-grow

Beyond the 9-to-5: Jordan McFadyen on Balancing Business, Family, and Travel

Fri, 27 Jun 2025 09:00:00 +1000

You want to balance your business, family, and personal life? This episode of The Growth Equation is for you.

I'm talking with Jordan McFadyen, founder of Done By Nine. He’s living proof that you can build a successful business without sacrificing your freedom or family time.

Jordan literally started Done By Nine before his 9-to-5 job. That early ambition and focus on flexibility still drive his remote marketing agency today, even as he travels with his family. We get into the nitty-gritty:

Building a business from the ground up.
The ins and outs of managing a team and company culture.
Navigating cash flow challenges.

All while "embracing the chaos" and always getting better.

We also dig into the impact of AI on marketing and why human-created content and trust are more important than ever.

Ready to design a business that fits your life, instead of the other way around? Tune in.

Connect with Jordan:

Website: https://www.donebynine.com/
Linkedin: https://www.linkedin.com/company/done-by-nine/
Facebook: https://www.facebook.com/donebynine/

Instagram: @donebynine

Connect with us. 👇

Evolve To Grow: https://m.mtrbio.com/evolve-to-grow

Leaner Teams and Specialist Talent: The Rise of Freelancing with Kate Huber

Wed, 25 Jun 2025 09:00:00 +1000

How can you leverage the evolving freelance market to supercharge your Australian business? That's what I explored with Kate Huber, founder of This is Rocket. She reveals how her company provides a unique solution for quickly finding skilled local freelancers when you're short on time or resources.

Kate brings a raw, honest perspective on the freelance world – the highs, the lows, the increased demand, and the constant search for experienced talent. Her commitment to fostering a strong freelance community is truly inspiring.

We also dive headfirst into AI, looking at how platforms like Claude are simplifying tasks such as blog writing. Kate's take? AI is an incredible enabler, designed to help us work more efficiently, not replace our roles. If you're seeking to streamline your operations, find top talent, or embrace innovation, this episode is a must-listen.

Connect with Kate Huber:

Website: https://thisisrocket.com.au/

LinkedIn: https://www.linkedin.com/in/kate-huber-a1870b94/ and https://www.linkedin.com/company/this-is-rocket/

Connect with us. 👇

Evolve To Grow: https://m.mtrbio.com/evolve-to-grow

Fisheye's Focus: Navigating the Evolving World of Video Marketing with Jacob Lawrence

Fri, 20 Jun 2025 09:00:00 +1000

Ready to really move the needle with video marketing and build long-term wealth?

In this episode of The Growth Equation, I sat down with Jacob Lawrence, founder of Fisheye, a standout video marketing agency based in Newcastle, Australia.

We unpack Fisheye’s fascinating journey from a clever name (inspired by a fisheye lens!) to becoming a leader in video marketing. We discuss the rapid evolution of video, including the shift to shorter, more organic content and the demand for faster-to-market media.

Jacob shares practical strategies for business owners:

Diversifying revenue streams.
Investing profits wisely.
Even using your super fund to purchase commercial property.

He’s refreshingly candid about the challenges too—from the early long hours and navigating COVID-19, to mastering tax management. We also explore the future of video marketing, with Jacob’s take on how AI is enhancing, not replacing, creative work.

Connect with Jacob Lawrence

Website: https://www.fisheyecreative.com.au/
LinkedIn: https://au.linkedin.com/in/jacob-lawrence1
Instagram: @jacobplawrence

Connect with us. 👇

Evolve To Grow: https://m.mtrbio.com/evolve-to-grow

The Decentralized Agency Model: How Ape-x Delivers Value to High-Ticket Businesses

Wed, 18 Jun 2025 09:00:00 +1000

Just wrapped an awesome chat with Isaac Alexander, the brain behind Ape-x. We dove deep into what it really means to run a lean, focused, remote digital marketing agency, especially for high-ticket service businesses. Isaac started out ghostwriting blogs in Brisbane, but they found their sweet spot: SEO and PPC. That move? Game-changer. Narrowing their focus made all the difference, and working with the right clients is where the magic happens.

Isaac got real about the challenges too, sharing big lessons learned from saying "no" to projects that weren't a fit. That decision was huge for team morale and the quality of their work. We also talked AI, of course. Isaac broke down how they use it for content and research, but always, and I mean always, with a human touch.

If you're a business owner looking to refine your services, find the right clients, or get smart about AI, then this episode is for you.

Connect with Isaac Alexander:

Website: https://www.ape-x.com.au/
Facebook: https://www.facebook.com/apexseoandppc
LinkedIn: https://au.linkedin.com/in/isaac-alexander-ape-x
Instagram: @apexseoandppc

Connect with us. 👇

Evolve To Grow: https://m.mtrbio.com/evolve-to-grow

Beyond the Balance: Brian Meert on Entrepreneurship and Life Priorities

Fri, 13 Jun 2025 09:00:00 +1000

Want a business that aligns with your values? Listen up.

I sat down with Brian Meert, founder of AdvertiseMint, on The Growth Equation. We explored what it really takes to run a thriving business, especially in the ever-evolving marketing world.

Brian shares his journey from entertainment marketing to launching his own agency, even landing his former boss as his first client! His passion for marketing keeps him energized through constant industry shifts.

We dive into leading teams, navigating setbacks like COVID-19, and making tough decisions. Brian credits mentorship during his MBA for realizing his potential. He emphasizes hard work, delayed gratification, and long-term goals. That's golden. 💰

We also discuss AI, automation, and the shifting digital marketing landscape, including platforms like TikTok.

If you're looking to grow your business without losing sight of what truly matters, this conversation is essential.

Website: https://www.advertisemint.com/

LinkedIn: https://www.linkedin.com/in/brianmeert

AdvertiseMint on Instagram: https://www.instagram.com/advertisemint

AdvertiseMint on Facebook: https://www.facebook.com/advertisemint/

AdvertiseMint on Twitter (now X): https://twitter.com/advertisemint (though the search result for Brian's Twitter links directly to his personal, which is also: https://twitter.com/brianmeert)

Connect with us. 👇

Evolve To Grow: https://m.mtrbio.com/evolve-to-grow

The Future of Education Marketing with Tracie Parisi

Fri, 06 Jun 2025 09:00:00 +1000

You've got to hear my conversation with Tracie Parisi, the force behind Student Convert. She's cracked the code on how educators attract and convert inquiries into enrollments. Tracie's entrepreneurial path — from property to indoor play, now leading marketing innovation — is genuinely captivating.

We explored the cutting edge: how systems, automation, and AI are completely disrupting education marketing. Imagine tools like voice replication and AI agents making lead generation incredibly efficient. This is the new standard, and you need to know about it.

Tracie opened up about the tough stuff, too. We discussed the critical importance of clear agreements, safeguarding your intellectual property, and building a strong foundation with mentorship and community. These are lessons every entrepreneur needs.

She also highlighted the constant demands of leadership and maintaining emotional resilience. Her advice on managing your mindset and practicing self-care—especially for women balancing their journey—is both practical and deeply inspiring.

For anyone looking to future-proof their education business with innovative marketing and a strong mindset, this episode delivers. It's full of direct, actionable insights.

Connect with Tracie & Get Started:

Website: https://studentconvert.com.au/
LinkedIn: https://au.linkedin.com/in/tracieparisi
Instagram: https://www.instagram.com/tracie_parisi/

Connect with us. 👇

Evolve To Grow: https://m.mtrbio.com/evolve-to-grow

Navigating the Digital Landscape: Insights from Punchbuggy's Founder, Emily Fitton

Wed, 04 Jun 2025 09:00:00 +1000

In this episode, I’m joined by Emily Fitton from Punch Buggy, and her story is one every entrepreneur can relate to. Emily walks us through the early days—late nights, small wins, and the leap from freelancing to running a full-fledged agency with her husband, Ryan. We talk candidly about the realities of scaling a team, managing stress, and why sometimes less really is more when it comes to business growth.

Emily shares how the Punch Buggy team weathered the storm during COVID-19, adapted to remote work, and found their sweet spot by focusing on Shopify. She also gives us a peek into the future of digital development, where AI is changing the rules and developers are shifting from coding to strategy.

Whether you’re on a journey to expand your business or just want to hear an honest founder’s perspective, this episode is packed with useful takeaways.

Follow Emily and Punch Buggy at:

Linkedin: https://au.linkedin.com/in/ecagriffiths

Website: https://www.punchbuggy.com.au/

Email: emily@punchbuggy.com.au

Instagram: @punchbuggyda

Connect with us. 👇

Evolve To Grow: https://m.mtrbio.com/evolve-to-grow

The Million Dollar Studio Mentor: Andrew Handosa's Journey with Geronimo Academy

Fri, 30 May 2025 09:00:00 +1000

In this episode of The Growth Equation, I have a great chat with Andrew "Doza" Handosa, the founder of Geronimo Academy. Doza walks us through his incredible journey of building multiple F45 studios into seven-figure businesses, then shifting his focus to coaching other studio owners to achieve similar success.

We also dive into how he adapted during the pandemic by offering virtual workouts and renting out equipment, two moves that helped him stay connected with clients while keeping his business afloat. On top of that, Doza shares how he managed to skyrocket his free trial conversions from 20-30% all the way up to 80%. The key? Making the customer journey more engaging and building deeper connections with potential clients.

One of the gems Doza offers is his “Separation Sunday” tool, a simple yet powerful method to help you plan your week and find balance across work, wealth, personal life, and relationships. Throughout our conversation, Doza drives home the importance of valuing your time, learning and mastering key skills before you delegate, and always looking at challenges as opportunities to grow. Whether you run a studio, a small business, or are just starting out, this episode is packed with actionable tips and no-nonsense advice that you can apply right away.

Connect with Andrew "Doza" Handosa:

Website: https://thegeronimoacademy.com

Instagram: @thegeronimoacademy and @hey.doza

LinkedIn: https://au.linkedin.com/in/andrewhandosa

Connect with us. 👇

Evolve To Grow: https://m.mtrbio.com/evolve-to-grow

Authentic Leadership: Building a Thriving Remote Team with Sean Chaudhary

Wed, 28 May 2025 09:00:00 +1000

In this episode of The Growth Equation, I sit down with Sean Chaudhary, founder of Alchemy Leads, to talk about scaling a remote-first digital agency and leading with trust. From a solo start to a 35-person global team, Sean shares how he’s built a results-driven culture without micromanagement—and how integrating AI, cold outreach, and authentic branding has helped him stay ahead.

Whether you’re growing your team, refining your leadership style, or looking for fresh ways to generate leads, this episode is packed with practical insights you can apply right away.

Episode Highlights:

How Sean scaled from a solo consultant to a 35-person remote agency
Why trust and outcomes matter more than hours on the clock
The role of AI in daily operations and staying competitive
Lead gen strategies using cold emails, personalised video, and automation
The impact of authentic personal branding on attracting ideal clients

Listen now and discover tools, resources, and real-world examples you can implement today.

Connect with Sean Chaudhary:

LinkedIn: Sean Chaudhary
Website: Alchemy Leads

Connect with us. 👇

Evolve To Grow: https://m.mtrbio.com/evolve-to-grow

Bring Digital Performance: Matt Hodgson's Story and Lessons Learned

Fri, 23 May 2025 09:00:00 +1000

Running a business isn't always smooth sailing—it comes with surprises, challenges, and valuable lessons. In this episode of The Growth Equation, I sit down with Matt Hodgson, founder of Bring Digital Performance, to dive into his entrepreneurial journey and the insights he’s gained along the way.

Matt has been working in SEO since before Google existed, and today, his business specializes in digital performance, helping clients with SEO and paid search strategies. We explore his path from leaving a role at Similar Web to identifying a gap in the market and launching his own company, focusing on transparency and integrity in the industry.

Matt shares how he approached team growth, the unexpected hurdles—including financial setbacks—and the crucial role of invoicing and payment management. We also discuss how AI is reshaping business strategy, where its real advantages lie, and why Bring Digital Performance chooses not to use AI for content generation.

Beyond business strategy, Matt opens up about work-life balance, productivity struggles, and the mindset shifts that have helped him maintain his focus. His advice for entrepreneurs? Be transparent, focus on what you can control, and keep moving forward.

Tune in to hear his story and get practical takeaways for building a resilient business.

Connect with us. 👇

Evolve To Grow: https://m.mtrbio.com/evolve-to-grow

Scaling Up: Matt Jones' Journey in Trade Marketing

Wed, 21 May 2025 09:00:00 +1000

In this episode, I had the real pleasure of speaking with Matt Jones from Tradie Web Guys. Matt’s journey is a cracking example of what happens when hands-on experience meets digital innovation. Starting out as a plumber, Matt transitioned into the world of marketing and tech, ultimately building a successful agency dedicated to helping trades-based businesses grow and thrive online.

We unpacked his path from the job site to the digital space, exploring the pivotal moment when he realised his passion for marketing and how it could transform the trade industry. Matt shared some brilliant insights on using AI and automation to streamline marketing efforts as an absolute game-changer for time-poor business owners.

We also chatted about the power of podcasting for building authority and trust, and how creating value-rich content can deepen your connection with your audience. Another big theme we covered was building and managing remote teams. Matt offered down-to-earth advice on communication, delegation, and maintaining a strong culture, even when your team’s spread out across the map.

This conversation is full of practical strategies for tradies (or any business owner, really) looking to make the shift from working in the business to leading it strategically. Matt also shared his go-to tools and resources, and how he’s cultivated a supportive, engaged community around his brand.

If you're a tradie looking to scale, or an entrepreneur wanting to better understand digital marketing and team leadership, this episode is packed with gold.

Connect with us. 👇

Evolve To Grow: https://m.mtrbio.com/evolve-to-grow

Making Your Mark: John Reid on Brand Distinction with Lovehate Design+Brand

Fri, 16 May 2025 09:00:00 +1000

What does it really take to evolve from a generalist design studio into a razor-sharp brand consultancy? In this engaging episode, John Reid, the founder of Love Hate Design, unpacks the lessons learned from 18 years in the industry.

We unpack the foundational principles that drive his work, starting with the power of a clear brand message. For John, it’s not just about attracting the right clients; it’s about creating a lens for every business decision. He dives into the importance of truly understanding client needs, maintaining open communication, and, when necessary, having the integrity to walk away from misaligned partnerships.

Our conversation also touches on the challenges of leading a remote team. John offers practical strategies for maintaining clarity and momentum using tools like Zoom and visual frameworks. We also discuss a critical yet often overlooked topic: financial resilience. John explains how building a cash buffer can help business owners weather the inevitable ups and downs.

At its heart, this episode is about alignment—between your brand, your clients, your team, and yourself. John’s honest reflections are a reminder that growth isn’t just about doing more—it’s about doing what’s right.

Connect with us. 👇

Evolve To Grow: https://m.mtrbio.com/evolve-to-grow

Decoding Data-Driven Marketing with Dave Levett

Wed, 14 May 2025 09:00:00 +1000

In this engaging conversation on The Growth Equation, I had the pleasure of speaking with Dave Levett, the driving force behind Murmur, a thriving media and marketing agency right here in Australia. Dave shared the interesting story behind Murmur's name, inspired by a moment of reflection during a trip to Croatia. We delved into his career path, which took him from the bustling media scene in London with Sky UK to the leap of faith in starting his own consultancy that ultimately blossomed into Murmur.

Dave recounted Murmur's impressive journey, highlighting their evolution from a strategic focus to embracing performance marketing and now adopting a comprehensive full-funnel approach for their clients. He proudly spoke about the recognition they've received for their data-centric work. A key theme that emerged was Murmur's strong emphasis on fostering a collaborative team environment and the critical importance of continuous learning and staying agile, especially when facing unexpected challenges like the recent pandemic. We also explored Dave's perspective on truly measuring marketing success, with a particular focus on the power of marketing mix modeling to gain a holistic understanding, and his cautious view on over-relying on metrics like ROAS in isolation. Towards the end of our chat, we touched on the ever-present challenge of maintaining a healthy work-life balance, particularly the desire to be more present at home with young children, a sentiment I'm sure many entrepreneurs can relate to. We wrapped up by discussing the role of AI, the necessity of staying curious, and the value of decisive action in the business world – sometimes, making a decision, even if imperfect, is far better than staying stagnant.

Connect with us. 👇

Evolve To Grow: https://m.mtrbio.com/evolve-to-grow

Plan, Pivot, Prevail: Jens Hertzum’s Good Viking Playbook

Fri, 09 May 2025 09:00:00 +1000

In this episode of The Growth Equation, I sit down with Jens, the founder of Good Viking, a creative agency based in Auckland, New Zealand. Jens shares his fascinating journey from working at major television networks across London, Sydney, and New Zealand to launching his own business during the pandemic after unexpectedly losing his job.

Together with his partner Sarah Finney, Jens has built Good Viking around a lean freelance model, tapping into a global network of creative talent rather than carrying the overhead of permanent staff. We explore how this approach has allowed them to stay nimble while delivering high-quality creative direction, graphic design, branding, and marketing strategy to their clients.

During our conversation, Jens offers candid insights about the creative industry's evolution, including his perspective on AI's role in creative work. What stands out is his commitment to continuous learning and adaptation, balanced with a refreshing view on work-life harmony. Whether you're in a creative field or simply interested in alternative business models, Jens' story demonstrates how industry expertise, relationship-building, and flexibility can create business resilience even during challenging times.

Connect with us. 👇

Evolve To Grow: https://m.mtrbio.com/evolve-to-grow

Matt Bijarchi on Building Blend: The Art of Agile Agency Growth

Wed, 07 May 2025 09:00:00 +1000

In this episode of The Growth Equation, I chat with Matt Bijarchi, founder and sole operator of West Hollywood’s creative production company, Blend. Matt walks me through his bold pivot from a traditional, partner-driven agency to a nimble one-person corporation focused exclusively on video and content creation. We dive into his unique hybrid model, part agency, part production house, and how he’s leveraged lean processes to deliver high-value, non‑union work directly to clients. Along the way, Matt shares how he navigated the post‑pandemic shakeup, why speed to market and agility are no longer optional, and how he’s fine‑tuned his pricing strategy to reflect the premium results his clients expect.

Throughout our conversation, Matt doesn’t shy away from the realities of business development: the exhilarating peaks, the challenging troughs, and the constant need for self‑promotion in a crowded industry. We explore the emerging role of AI in creative production, the art of surviving by adapting to shifting client preferences, and the power of confident pricing to sustain growth. If you’re running, or dreaming of running a service business, there’s plenty here to inspire and inform.

Connect with us. 👇

Evolve To Grow: https://m.mtrbio.com/evolve-to-grow

The Andzen Way: Building a Business That Bounces Back

Wed, 30 Apr 2025 09:00:00 +1000

This episode of The Growth Equation brings you inside the minds of Jason and Brenden, co-founders of Andzen, an email marketing and automation agency with a truly global footprint. Host Tristan Wright explores how they navigated the leap from corporate acquisition to startup life, and how they’ve used data, culture, and emerging tech to drive long-term agency success.

Jason and Brenden talk openly about the stress and strategy of running a global marketing agency across Australia, the Philippines, and the US. They reflect on the importance of financial forecasting, the emotional toll of right-sizing during downturns, and how having the right advisors helped them avoid catastrophe. They also discuss the evolving role of AI in marketing—specifically how it’s helping Andzen speed up copywriting, automate documentation, and unlock smarter insights from client data.

If you’re interested in AI for agencies, building culture in remote teams, or learning what it really takes to scale a service business, this conversation is a must-listen.

Connect with us. 👇

Evolve To Grow: https://m.mtrbio.com/evolve-to-grow

Building Teams, Systems, and Success: A Conversation with Matthew Pezzimenti

Fri, 25 Apr 2025 09:00:00 +1000

In this episode of The Growth Equation, listeners are invited into the journey of Matthew Pezzimenti, founder of Conversion Kings, as he shares the real story behind building a thriving marketing agency. Matthew discusses how his early inspiration from "The 4-Hour Work Week" quickly gave way to the demanding reality of 80-hour work weeks, and he reveals the hard lessons learned about the difference between chasing revenue and achieving sustainable profitability.

Throughout the conversation, Matthew unpacks the challenges of managing a growing team, especially when high performers threaten company culture. He emphasizes the critical role of continuous learning and process optimization in long-term success. The episode also explores how Conversion Kings refined its pricing and delivery models over time, offering actionable insights for anyone looking to build a resilient and profitable business.

Connect with us. 👇

Evolve To Grow: https://m.mtrbio.com/evolve-to-grow

Resilience and Reinvention: Nilan’s Entrepreneurial Journey

Wed, 23 Apr 2025 09:00:00 +1000

Join me as I chat with Nilan, whose entrepreneurial journey from Sri Lanka to Australia is filled with powerful lessons on perseverance, reinvention, and the courage to lead with purpose. In this episode, Nilan opens up about the realities of starting over in a new country and the unique challenges he faced building Firehouse Technology and Mortar AI from the ground up. He discusses how cultural adaptation became a catalyst for innovation, and how he leveraged his diverse background to spot opportunities others might overlook.

We dive deep into the impact of safe and ethical AI in today’s business landscape, and why Nilan believes technology should be used intentionally, not just for the sake of innovation. He shares the pivotal role mentorship has played in his journey, the importance of surrounding yourself with the right people, and the strategies that helped him and his team thrive in uncertain times. Whether you’re an aspiring entrepreneur, a tech enthusiast, or someone navigating change, Nilan’s story will inspire you to embrace challenges and lead with vision.

Connect with us. 👇

Evolve To Grow: https://m.mtrbio.com/evolve-to-grow

Purpose-Driven Growth: Scaling with Impact and Creating Change in Business with Tyneal Alexander

Fri, 18 Apr 2025 09:00:00 +1000

In this episode, we're joined by Tyneal Alexander, founder of Ritual Consulting, who shares her journey of transitioning from managing multi-million-dollar budgets for big brands to helping small businesses create intentional marketing strategies. Tyneal explains how she needed to do something meaningful with the skills and knowledge she acquired in the corporate world, leading her to establish a consultancy focused on empowering business owners. She discusses her belief that all businesses—no matter how big or small—need to market themselves effectively, and how her experience allows her to provide the tools and insights necessary for sustainable growth.

Throughout our conversation, Tyneal outlines her comprehensive approach to marketing, which includes education through courses and workshops, one-on-one coaching, and customized marketing strategies and plans. She emphasizes the importance of proactive planning and gaining clarity on marketing priorities to avoid overwhelm and confusion. As a passionate advocate for purpose-driven marketing, Tyneal shares how she helps clients create strategies that not only drive business growth but also align with their values and connect meaningfully with their audience, making 2025 the year to become more intentional with marketing efforts.

In this episode you'll learn:

✅ How to leverage marketing expertise to build a meaningful brand and successful business

✅ The three key benefits of using the Business Model Canvas for your business planning

✅ Why having a strategic marketing plan is essential for staying focused and building connections

✅ How to approach marketing in a way that feels intuitive and aligned with your values

✅ Strategies for planning ahead to get the most value out of your resources, including your time

Connect with us. 👇

Evolve To Grow: https://m.mtrbio.com/evolve-to-grow

Driving Growth: Anthony Murphy’s Journey from Podcasting to Leading Attention Media

Wed, 16 Apr 2025 09:00:00 +1000

In this episode, we sit down with Anthony Murphy, the Founder and CEO of Attention Media, a digital marketing agency making waves from the regional hub of Shepparton, Victoria. Anthony shares how a humble podcast launched in 2015 sparked a full-fledged business journey—growing from solo freelance projects into a team-driven agency helping clients amplify their online presence.

We explore the lessons learned from early challenges, including navigating financial hurdles, investor partnerships, and the importance of refining systems and processes to scale sustainably. Anthony also discusses the evolving role of AI in digital marketing, the unique advantages of running a regional agency, and why authenticity is more important than ever in a tech-driven world.

Whether you're building a service-based business, leading a team, or simply seeking practical insights from someone who's lived the entrepreneurial highs and lows, this episode delivers value-packed advice with a distinctly Australian edge.

Connect with us. 👇

Evolve To Grow: https://m.mtrbio.com/evolve-to-grow

Agency Systems: Making Things Run Smoothly with Mitch Hills

Fri, 11 Apr 2025 09:00:00 +1000

Mitch Hills shares his practical approach to building efficient systems and workflows in his digital agency. We discuss his strategies for team management, reporting, and streamlining operations, along with his insights on developing internal software solutions to address specific agency needs.

Connect with us. 👇

Evolve To Grow: https://m.mtrbio.com/evolve-to-grow

From Startups to Multinationals: Ben Simkin’s Blueprint for Business Growth

Wed, 02 Apr 2025 08:00:00 +1000

Whether you’re running a startup or a well-established company, growth is a challenge. Ben Simkin has spent nearly 20 years helping businesses scale efficiently by refining marketing strategies, leveraging AI, and optimizing business operations. In this episode, we discuss what it really takes to scale, common growth mistakes, and why automation is key to long-term success.

Connect with us. 👇

Evolve To Grow: https://m.mtrbio.com/evolve-to-grow

Beyond the Hustle: Serena Mastin on Building a Sustainable and Meaningful Business

Mon, 24 Mar 2025 08:00:00 +1000

Tristan Wright speaks with Serena Mastin, who shares her story of navigating business and life’s challenges. Explore her perspective on creating work environments where team members can bring their whole selves to work, and how to support team members through personal struggles. Learn about Pulse Marketing's approach to time-based project management, and how they are making strides in the area of AI integration.

Connect with us. 👇

Evolve To Grow: https://m.mtrbio.com/evolve-to-grow

HBK's 25-Year Ascent: Client Loyalty, Creative Evolution, and the Human Touch

Tue, 04 Mar 2025 08:00:00 +1000

Join Tristan Wright as he sits down with David Hayes of HBK, a creative agency that has thrived for over 25 years. They dive into the secrets behind long-term client relationships, the evolution of the creative landscape, and the importance of human connection in a digital world. Discover HBK's approach to talent acquisition, the challenges of scaling, and why David believes interesting messages will always trump measurability.

Connect with us. 👇

Evolve To Grow: https://m.mtrbio.com/evolve-to-grow

Beyond the Buzz: Building a Solid Agency with Ryan Jenkins

Thu, 23 Jan 2025 09:00:00 +1000

In this episode, we're keepin' it real with Ryan Jenkins from The Hype Society. This dude’s been in the agency game for 10 years, and he's not afraid to drop some truth bombs about the rollercoaster of scaling.

We're talking about:

The Early Days: Ryan spills the tea on his first agency, Digital Eagles, and why he decided to do things differently with The Hype Society. Hint: it’s about moving past being a 'gun for hire' and creating real partnerships.
Integrated vs. Specialised: We get into the weeds on why having one trusted partner handling all the marketing stuff is better than dealing with a million different specialists. It's a total brain ache otherwise, right?
The Biggest Myth: Scaling ain't easy! Ryan lays it bare - there's a whole lotta mess under the surface you don't see on people's LinkedIn profiles. It’s not an overnight success, more like a 10-year grind.
Gut Checks: We chat about those tough decisions you have to make on the fly, especially when the market's acting up. We're talking cost cuts and not gambling on your next big sale - gotta make decisions based on reality, not just hope.
Systems are King (and Queen): Ryan’s been workin’ hard to systemise the back-end of The Hype Society and he gives us the lowdown on their all-in-one platform and how it keeps things humming.
Time Tracking Drama (or not?): Turns out, time tracking isn’t the enemy when you've been doing it since day one. Ryan's team knows the drill - and it helps keep everything in scope.
AI Power Up? Is Ryan using enough AI in his day to day? Probably not! He gives us some details and we discuss how not doing it is actually losing money.
The Mental Game: Ryan gets honest about the struggles of business ownership and looking after yourself. It’s easy to get lost when you're the one at the top, but he's working on it, just like the rest of us.

Listen in to know what is Ryan's One Piece of Advice to stop being the bottleneck in your business!

Connect with us. 👇

Evolve To Grow: https://m.mtrbio.com/evolve-to-grow

Scaling a Digital Marketing Agency with Quentin Weber of Unbound

Fri, 20 Dec 2024 17:00:00 +1000

In this episode of The Growth Equation, Tristan Wright chats with Quentin Weber, the founder and CEO of Unbound, a New Zealand-based digital marketing agency. They talk about Quentin’s journey, from starting his first agency, navigating a business partnership split, and the challenges of scaling an agency from a solo operation to a team of nine. Quentin shares his insights on growth plateaus, the importance of systems, and how AI is transforming agency operations. He also highlights the critical balance between business growth and personal well-being. This episode is packed with actionable advice for agency owners looking to grow and scale their business.

Key Discussion Points:

Culture and Employee Wellbeing
Challenges of Growth
Project Management Tools & Systems Used
Current Business Challenges
Hiring Process
AI Integration
Work-Life Balance

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