Annie has spent nearly three decades behind the chair and recently released her book Love Is in the Hair, a powerful reflection on the relationships, growth, and impact that come from working in this industry.

While hairstyling is often seen as a creative career, Annie shares why the work we do goes far beyond hair. From the connections we build with clients to the personal transformation that happens throughout our careers, this conversation highlights why the beauty industry can be one of the most meaningful professions out there.

We talk about Annie’s journey into the industry, the evolution of her career from stylist to salon owner to author, and how writing her book became a way to reflect on everything the industry has given her.

If you are a hairstylist, salon owner, or beauty professional who has ever felt like your work matters on a deeper level, this episode will remind you why this career is so special.

In this episode we discuss

• Annie’s journey into the beauty industry and how she first got started

• Why being a hairstylist is about relationships, not just hair

• The personal growth that happens throughout a career behind the chair

• Reinvention in the beauty industry and evolving throughout your career

• The emotional impact hairstylists have on their clients

• The inspiration behind Annie’s book Love Is in the Hair

• Why storytelling and legacy matter in creative careers

Resources mentioned

Love Is in the Hair by Annie Fisher is available now on Amazon in ebook, paperback, and hardcover.

Connect with Annie

Book: Love Is in the Hair by Annie Fisher

Available on Amazon

If you enjoyed this episode, share it with a hairstylist or salon owner who needs the reminder that what we do in this industry truly matters.

00:00 Welcome and Introductions

00:36 Ambrosia's Journey in the Beauty Industry

02:47 Marketing Insights for Modern Hairstylists

07:59 Building a Sustainable Beauty Business

10:55 Maximizing Profitability and Time Management

21:55 Retail Strategies and Client Retention

24:20 Monthly Team Meetings and Product Discussions

24:51 Introducing New Products Through Independent Stylists

25:46 Affiliate Links and Salon Profitability

26:58 Maximizing Retail Sales in Limited Spaces

29:46 Leveraging Influencer Marketing for Hero Products

31:56 Building Trust and Client Relationships

36:39 Sustainable Practices and Consistency

37:47 Creative Routines and Time Management

44:55 Final Thoughts and Resources

In this episode of the Hairstylist Rising Podcast, Jodie sits down with salon business coach and author Nina Tulio to talk about what profit really means inside a salon business.

If you’ve ever felt fully booked but still financially stretched… this conversation will hit home.

Nina shares insights from her new book, Profit Is Personal, and explains why profit is not just about numbers on a spreadsheet — it’s about leadership, culture, systems, pricing, and personal growth.

Inside this episode, we cover:

1. Why avoiding your numbers is costing you more than you think
2. How to read your profit and loss statement without fear
3. The 3 growth levers every salon owner should track weekly:
4. Frequency of visit
5. Average ticket
6. Volume (plus the bonus lever: retention)
7. The difference between revenue and actual profit
8. Healthy profit targets for:
9. Commission salon owners
10. Independent artists and suite renters
11. How payroll, back bar, and rent impact your margins
12. Why emotional discounting damages your value
13. How to create pricing based on facts and data — not comparison
14. The connection between culture, onboarding, and profitability
15. Why social media panic shouldn’t dictate your business decisions

Nina also breaks down what sustainable profit really looks like and why reinvesting into your team, systems, and long-term growth is part of building a strong business.

If you are:

1. A commission salon owner
2. An independent stylist wanting stronger margins
3. Considering opening a salon
4. Or simply ready to stop winging your finances

This episode will give you clarity, direction, and a framework to start paying attention to what actually matters.

Resources Mentioned

Get your copy of Profit Is Personal

Visit Nina Tulio at ninatulio.com

1. Attract dream clients who value their expertise
2. Raise prices with confidence
3. Stand out in an increasingly competitive market
4. Build a team of stylists who align with their vision
5. Create consistent bookings without living on Instagram

If you’ve been posting inconsistently, overthinking every caption, or feeling like your content isn’t translating into real growth, this episode walks you through a practical 90 day strategy to fix that.

You’ll learn:

• Why brand building is non-negotiable for hairstylists in 2026

• How clients and potential team members are vetting you across multiple touchpoints

• The three foundational questions that clarify your brand direction

• How to create visual and messaging consistency that builds trust

• A step-by-step batching system for salon content

• How to audit your content quarterly so you double down on what actually books clients

Jodie explains why repetition builds reputation and how becoming known for one clear specialty can position you as the go-to stylist in your market.

Whether you’re a solo hairstylist trying to fill your books with better clients or a salon owner looking to attract aligned team members, this episode gives you a realistic, implementable content plan you can start this week.

Your action step

Block off 30 minutes this week and answer:

1. What reputation am I building this quarter?
2. What does someone need to believe about me before they book?
3. What am I trying to accomplish in the next 90 days?

Then start building your content around that.

If this episode helped you think differently about salon branding and content strategy, subscribe to Hairstylist Rising and leave a review. It helps more hairstylists build businesses that actually support their life.

What happens to your clients when you need to step away for more than a week or two?

In this episode of the Hairstylist Rising Podcast, Jodie sits down with Leisha, founder of The Traveling Hairstylists, to talk about one of the biggest fears independent stylists face, taking extended time off without losing everything they’ve built.

They unpack what long term leave really looks like behind the chair, why “just save more money” isn’t always realistic, and what to do to protect your clients, your rental space, and your peace of mind when life happens. Planned or unexpected.

In this episode, we cover

1. Why extended leave feels so risky when you’re self-employed
2. How Leisha’s team supports stylists during maternity leave, medical leave, and personal travel
3. What it means to have a substitute stylist work in your space and care for your clients
4. How stylists can protect their rental situation while they’re away
5. Simple client communication strategies to stay top of mind
6. Practical ways to financially prepare, even if you start small
7. The client side of leave, what feels awkward for them and how to make it seamless
8. Why this model helps stylists return like they never left

Connect with Leisha

Website: thetravelinghairstylist.com

Instagram: @thetraveling.hairstylists

In this episode of Hair Stylist Rising, Jodie sits down with Casey Voss for a powerful conversation about curl confidence, identity, and redefining what success can look like behind the chair.

Casey shares her unconventional path into the beauty industry, the moment in beauty school that changed how she understood her purpose, and how curly hair became the doorway into deeper work around self-worth, confidence, and client trust.

You’ll hear what it actually looked like to walk away from the traditional salon success model, slow down her schedule, raise her prices, and rebuild a business that prioritizes presence, alignment, and sustainability — even when that meant short-term discomfort.

This episode is part mindset shift, part career reframe, and part practical guidance for stylists who want to create confident clients while protecting their own energy.

What we talk about

1. Curl confidence and why helping clients feel seen matters more than “fixing” hair
2. Identity, neurodivergence, and why so many stylists thrive in this industry
3. The moment Casey realized her work was about confidence, not just curls
4. Redefining success after salon ownership, burnout, and overworking
5. Slowing down behind the chair and building a premium, one-client-at-a-time experience
6. Taking a short-term pay cut to create long-term alignment and freedom
7. Why rebuilding can feel humbling — and why it’s often necessary
8. How resilience is built through lived experience, not confidence hacks
9. Creating confident clients through education, communication, and representation
10. Why stylists “transfer what they own” and how self-trust impacts client trust

A few lines you’ll want to remember

1. “We transfer what we own.”
2. “Don’t give up because something’s hard. Let things be simultaneous.”
3. “If you can blow out my hair, you can blow out anyone’s hair.”

Connect with Casey

1. Follow Voss the Curl Boss on social
2. Access her free resources and education through the link in her bio
3. Listen to her podcast It’s not about your hair

If this episode resonated, send it to a stylist who’s questioning the old rules and quietly craving a different way of doing things. And if you’re listening on your way to the salon, screenshot the episode, tag me, and tell me what landed most.

Clients are craving more than a great outcome. They want an experience that helps them feel connected, seen, and excited about who they are. In this episode, Jodie sits down with Lacey Kushner to talk about experience-based salon services and the innovation hairstylists can use to stand out in 2026 and beyond.

Lacey breaks down her concept color coding, inspired by the viral color seasons trend, and explains how turning consultation into a paid, high-touch experience can lead to stronger confidence behind the chair, higher pre-booking rates, bigger average tickets, and a referral wave you can actually feel.

In this episode, we cover

1. The industry shift toward experience-based and connective services
2. Why “different is better than better” is the real play for stylists right now
3. How Lacey created color coding using warm, neutral, and cool draping
4. Why this process helps clients “see themselves” in a new way
5. The confidence boost this creates for newer stylists and apprentices
6. The marketing results Lacey saw after running a color coding ad
7. How a paid consultation service can convert into bigger transformations
8. Why mapping out a client’s next few hair moves increases retention

The results Lacey shares

1. She had to shut off an ad early because demand spiked so quickly
2. A significant portion of new clients booked their next appointment on the spot
3. Pre-booking increased over time, especially for newer stylists
4. Average ticket size rose as clients committed to bigger changes

What is color coding

Color coding is a 30 to 45 minute paid service where the client is draped in white and guided through a swatching process to identify warm, neutral, or cool tones that best highlight their features. The goal is to create clarity, confidence, and a visual “aha” moment that makes future hair decisions easier and more exciting.

Resources and links

1. Learn more about color coding: saloncoding.com
2. Connect with Lacey: Lacey.Kushner on social platforms

If you loved this episode

Share it with a stylist friend who’s ready to stand out in 2026 and wants a more elevated client experience behind the chair.

Making more money behind the chair doesn’t automatically mean you’re taking more money home. And for a lot of hairstylists, that disconnect is exactly why they feel stuck, burnt out, or frustrated with their business, even when they’re fully booked.

In this episode of the Hairstylist Rising Podcast, I’m joined by Chrystal Graves, founder of LiQUiD, to break down what profitability really looks like for hairstylists and salon owners.

Chrystal shares her journey from apprentice to salon owner to selling her salon in a seven-figure exit, and how systems, not hustle, were the foundation of her success. We talk honestly about money, numbers, and why the industry has avoided these conversations for so long.

Inside this episode, we cover:

1. The difference between income, profit, and actual take-home pay
2. Why so many hairstylists feel broke even when they’re making good money
3. How to calculate your fixed and variable expenses without overwhelm
4. Why paying yourself a consistent paycheck changes everything
5. How to increase your profit without immediately raising your prices
6. Why upselling through education increases retention and income
7. How decision fatigue keeps stylists from making more money
8. The role technology can play in simplifying your business, not complicating it

Chrystal also explains why LiQUiD offers its pricing and profit calculator completely free, and how removing the fear around numbers gives stylists real power and clarity over their business and lifestyle.

If you want your business to support your life, not run it, this episode is a must-listen.

Resources mentioned

1. Try the free pricing and profit calculator:https://salonassistant.getliquid.ai/auth?callbackUrl=%2Fhome&redirectCount=1

Connect with Crystal

1. Instagram: https://www.instagram.com/thechrystalgraves

If this episode made you rethink how you look at money behind the chair, share it with another stylist who needs to hear this conversation.

In this episode of Hairstylist Rising, Jodie sits down with Katie, salon owner turned founder of MYA, to break down what effective salon marketing really looks like when it’s designed to support retention, team culture, and sustainable growth.

Katie shares how her experience building and scaling commission salons led her to uncover one of the biggest issues in the industry: clients leaving after one visit simply because they weren’t matched with the right stylist the first time. From there, the conversation expands into how salons can use marketing to create stronger connections, better first impressions, and longer-lasting client relationships.

You’ll also hear a refreshingly practical take on email marketing, SEO, personal branding within salons, and why marketing should feel more like relationship-building than selling.

In this episode, we cover:

1. Why marketing is about far more than getting new clients in the door
2. The real reason many new clients don’t return after their first visit
3. How better client-stylist matching improves retention and team morale
4. What salon owners should prioritize when it comes to websites and SEO
5. Why email marketing still matters for salons in 2026
6. How personal brands can strengthen, not threaten, the salon brand
7. What it actually means to nurture clients beyond the first appointment

Resources mentioned:

1. Learn more about MYA: https://joinmya.com/
2. Follow MYA on Instagram: https://www.instagram.com/joinmya
3. Katie’s book, From First Date To Forever

In this episode of the Hairstylist Rising Podcast, I’m joined by returning guest Misty Jane to talk about something many hairstylists don’t expect to struggle with — knowing exactly what to do, but not being able to take action.

We’re breaking down why more classes, certifications, and strategy don’t always lead to confidence or momentum behind the chair, and how overthinking, people-pleasing, and fear of being seen quietly hold hairstylists back.

This conversation is especially for you if you’ve invested heavily in education, have the skills, have the clients — and still feel frustrated with yourself for not moving forward.

In this episode, we talk about:

1. Why hairstylists can have all the strategy and still feel stuck
2. The difference between coaching, mentoring, education, and consulting for hairstylists
3. When continuing education helps — and when it becomes avoidance
4. Why confidence for hairstylists comes from action, not more learning
5. How people-pleasing and overthinking show up behind the chair
6. When hiring a coach makes more sense than buying another class
7. How burnout can exist even in a successful hairstyling career
8. Why many hairstylists know they need change but struggle to implement it

About today’s guest

Misty Jane works with in-demand hairstylists and creatives who are ready to stop overthinking, set better boundaries, and build businesses that support their lives. Her coaching focuses on helping clients move out of mental loops and into aligned, confident action — without piling on more information.

Connect with Misty

1. Listen to the Starting Messy Podcast
2. Follow on Instagram: @misty_jane
3. Learn more at mistyjane.com

If this episode made you realize that the problem isn’t your skill level (but what’s happening underneath it) share it with another hairstylist who’s been stuck in learning mode and ready to move.

If you’re a hairstylist or beauty professional relying on one income stream behind the chair and wondering how long that’s sustainable, this episode is for you.

In the final episode of Year of Hairstylist Rising, Jodie sits down with Maddie Cook to have an honest, grounded conversation about building multiple income streams in the beauty industry without quitting your job, burning out, or overcomplicating the process.

This episode breaks down what actually works right now when it comes to creating leveraged income through online education, digital offers, and scalable programs. No hype. No “quit your job tomorrow” energy. Just real strategy, lived experience, and clear next steps.

Maddie shares her journey from working class hairstylist to world class educator, what she would do differently if she started again in 2026, and the exact approach she teaches stylists who want more financial stability, flexibility, and long-term options.

In this episode, you’ll learn

1. Why relying on a single income stream behind the chair is risky long term
2. The difference between service income and scalable income
3. Why online education is one of the most sustainable income streams for hairstylists
4. How to validate an income idea before you build it
5. What pre-selling actually looks like and why it works
6. Why micro-specific offers outperform broad courses
7. How to start earning outside the chair without complex funnels or tech
8. How to build income alongside a full clientele
9. The mindset shift required to stop trading time for money
10. Why digital courses are not dead and what buyers actually pay for now

Mentioned in this episode

1. Beyond the Chair Fest – a free live education event happening January 11
2. Part two of this conversation on the Sought After Educator podcast, where Jodie and Maddie dive deeper into branding and marketing your education

Links and resources

1. 🎟️ Get your free ticket to Beyond the Chair Fest
2. https://maddicook.com/beyond-the-chair-fest
3. 📲 Follow Maddie on Instagram
4. https://www.instagram.com/maddiecookcoaching
5. 🎧 Listen to part two of this conversation on the Sought After Educator podcast

If you’ve been feeling the pull toward more income options, more freedom, and a more sustainable future in the beauty industry, this episode will help you see what’s possible and where to start.

DM Jodie on Instagram if you’re building a new income stream after listening.

What we cover:

→ Why content days remove pressure from the salon floor

→ Share the Love days for team education and culture building

→ How to use model days to grow a niche service

→ Building a house-model list you can call any time

→ Local micro influencer strategy that works without big budgets

→ Simple “six-hour block” prep to maximize output

→ What to ask models to do on stories, reviews, and tags

→ B-roll you can reuse for months with new hooks and captions

→ Guest experience first and how to keep filming from feeling invasive

→ Quick start checklist

→ Decide the goal of your content day (service to grow, team training, or b-roll)

→ Post a specific model call with reference photos and DM instructions

→ Pre-consult and patch test, then share a one-page expectations sheet and release

→ Prep looks, outfits, shot list, and a short caption bank

→ Assign roles for the day (stylist, filmer, runner) and block six hours

→ Capture process, space, and finished looks from multiple angles

→ Ask for stories during the appointment and a review after

→ File assets into named albums so you can repurpose fast

Guest

Vivian, founder of The Hairdresser’s Social Club, teaches hair and beauty pros how to use Instagram to attract new clients with content that actually connects.

Connect with Vivian

→ Instagram: @thehairdresserssocialclub

→ TikTok: @thehairdresserssocialclub

→ Website: thehairdresserssocialclub.com

If you loved this episode

→ Share it with your team and pick a date for your first content day

→ Tag me @itsjodiebrown and let me know your biggest takeaway

→ Leave a quick review — it helps the show reach more stylists who need it

Lisa Huff is a hairstylist and beauty business coach, and the founder of Stylist Soul Tribe. In this conversation, we dig into her cycle of success and show how it plays out in real salon life. You will hear how to ground your mindset, cast a clear vision, design a schedule that protects energy and admin time, refine your clientele with intention, price with data, and create the white space that sparks your next big idea.

→ mindset comes first, decisions land when belief is present

→ vision sets the target, tactics become simple once you know where you are going

→ schedule is strategy, include working hours, admin, relationships, and you time

→ clientele refinement matters, try the yes no maybe list to see patterns

→ income is math, use demand and availability to guide price increases

→ white space feeds creativity, make room for thinking and stillness

→ big magic arrives when you are ready, notice the nudge and act

We open with why success is cyclical and why you return to mindset at every stage. We talk through vision casting that starts with your life, not just your books, and we map a dream schedule even if you are a few phases away from it. You will learn how to identify energy drains in your client list, why awareness alone can shift behavior, and how to approach pricing without emotion so you can grow sustainably.

→ 00:00 intro and why success is cyclical

→ 05:30 mindset as the foundation

→ 07:00 vision casting beyond the business

→ 12:45 schedule design and time as your finite resource

→ 20:00 yes no maybe list to refine your book

→ 27:45 pricing by supply and demand

→ 29:50 how clientele and pricing dance together

→ 31:30 white space and unlocking big magic

Your action steps are simple. Read Big Magic by Elizabeth Gilbert. Block two hours of white space this week and leave your phone behind. Make your yes no maybe list, then notice the themes before you make changes.

→ connect with lisa on instagram, link in the show notes

→ learn more about stylist soul tribe, link in the show notes

If this episode helped, follow the show, share it with a stylist friend, and DM me the stage you are focusing on this month.

→ Clean and polished styling fundamentals that prevent frizz at every step

→ The product layering Alice uses from prep to pinning

→ Why ninety percent of her brides wear extensions and how that changes hold

→ Trial process that reduces opinions and increases clarity

→ What to send brides before the trial so the day runs smoothly

→ On-location prep instructions that save time

→ Booking systems that keep everything organized in one place

→ Content and captions that build trust on instagram

→ 2025 bridal hair trends brides are requesting now

What we cover

• Alice’s path from office job to full bridal book and educator
• Choosing a clear niche and why it made marketing easier
• How consistent posting plus specific captions created demand
• Building trust with before and afters for thin, thick, and curly hair
• Extensions as a standard for loose styles and glam waves
• Trial structure, boundaries, and clear expectations
• On-site workflow, prep from the night before, and using a crimper for grip
• Keeping buns modern and small with padding and ponytail strategy
• Business tools: using a dedicated bridal booking system for contracts, emails, and portals
• Trends for 2025: soft glossy glam waves, smooth half-up twists, tight modern buns

Tactical takeaways

→ Smooth as you go: liquid hairspray, spray wax, comb or fork at each phase

→ Layer products lightly and consistently instead of fixing frizz at the end

→ For very heavy hair, anchor a center ponytail first, then build clean structure

→ Include extensions for longevity on loose styles and waves

→ Send a trial guide that covers hair prep, guests, timing, and limits

→ Recommend brides come alone to the trial to avoid too many opinions

→ Use a client portal to centralize contracts, timelines, and inspo photos

→ Write captions that teach and build trust, not just pretty photos

Connect with Alice

Instagram: https://www.instagram.com/alicekapitein_hairstyling/

Education and online academy: see the link in her bio

Listen to Sought After Educator on Spotify

What we cover

→ The shift from brand-centric marketing to building your own stylist brand

→ Why no extension method is truly damage free and how to talk about risk honestly

→ How inconsistent hair quality happens at scale and what to do about it

→ Moving from retail pricing to buying hair wholesale for higher margins

→ Turning profit into freedom, education, and strategic ad investment

→ Messaging that builds authority without relying on brand locators

→ Customization over methods: bead work, density, texture, elasticity, scalp type

→ Setting prices based on demand, not brand rules

Key takeaways

→ Your brand is the asset. Borrowed credibility has limits.

→ Educate clients on customization and outcomes, not logos.

→ Wholesale sourcing can triple profit margins when quality is vetted.

→ Consistency beats hype—be clear about maintenance and realistic results.

→ Reinvest profit into visibility and strategy that compound results.

Tyler’s numbers + impact

→ Tripled profit margin after moving to wholesale

→ Grew annual revenue from ~100–150k to 300–400k during peak years

→ Stylists using Styx report charging premium rates while spending less on hair

Resources

→ Styx Hair: styxhair.com

→ Instagram: @styxhair

→ Listen next: the Sought After Educator episode on Tyler’s rebuild + brand launch

Money talk without the shame. In this episode, financial educator and stylist Misty Jane shares how to feel safe and confident with your finances even with an irregular schedule. We unpack why traditional budgeting advice can fall apart for stylists, how to plan around cancellations, and the simple framework that helps you build security before you hit the big goal.

In this episode, you’ll learn:

• Why irregular income makes traditional budgets hard and what to do instead
• How to separate self-worth from your prices and income
• A nervous system friendly way to handle no-shows and last-minute gaps
• The discipline → results → motivation loop and how to use it
• Misty’s Cash Confidence Stylist Framework:
• • Reveal what is really happening with your money
• • Rewire the story so you drop the shame and make cleaner choices
• • Rebuild with a simple spending plan you can actually follow
• Practical cues that you might have more money than you think
• How to create time freedom without sliding back into scarcity

Key takeaways:

• Awareness is step one, acceptance is step two, choice comes after
• Plan from your baseline income and treat anything above as extra
• Spend on what you value and cut what creates buyer’s remorse
• Money is a relationship and you can build trust with it

Quotes to pull:

• “Awareness is step one, acceptance is step two.”
• “If you don’t know how to handle a hundred dollars, you won’t handle ten thousand.”
• “It is not about spending less, it is about wasting less.”
• “Discipline creates results and results create motivation.”

Resources and links:

• Join Misty’s free class Why Your Budget Is Failing and What To Do About It on October 6. DM her on Instagram or grab the link in her bio.

Connect:

• Follow the podcast and leave a review if this helped you feel lighter about money
• Share this episode with a stylist friend who is ready to feel secure and supported

00:00 Welcome Back to the Hair Stylist Rising Podcast

00:34 Introduction to the Two-Part Episode

01:38 Incorporating Wigs into Your Salon Business

05:16 Technical Aspects of Working with Wigs

07:42 Expanding Your Wig Business Globally

12:16 Steps to Introduce Wigs to Your Clients

21:25 The Importance of Wig Education

24:35 Where to Find More Information

26:23 Preview of Next Week's Episode

00:00 Introduction to the Podcast

00:54 Upcoming Free Training Announcement

01:34 Building a Luxury Business in a Small Town

02:13 Overcoming Misconceptions About Small Town Businesses

05:56 The Importance of Community and Connection

06:45 Addressing Market Saturation Concerns

11:43 Transitioning to a Package Pricing Model

28:06 Focusing on Internal Business Factors

32:57 Conclusion and Final Thoughts

00:00 Welcome and Introductions

00:36 Ambrosia's Journey in the Beauty Industry

02:47 Marketing Insights for Modern Hairstylists

07:59 Building a Sustainable Beauty Business

10:55 Maximizing Profitability and Time Management

21:55 Retail Strategies and Client Retention

24:20 Monthly Team Meetings and Product Discussions

24:51 Introducing New Products Through Independent Stylists

25:46 Affiliate Links and Salon Profitability

26:58 Maximizing Retail Sales in Limited Spaces

29:46 Leveraging Influencer Marketing for Hero Products

31:56 Building Trust and Client Relationships

36:39 Sustainable Practices and Consistency

37:47 Creative Routines and Time Management

44:55 Final Thoughts and Resources

00:00 Welcome to the Hairstylist Rising Podcast

00:08 The Importance of High-Quality Content in 2025

01:55 Shannon's Journey from Stylist to Educator

03:04 The Power of Photography in Building a Clientele

04:14 Overcoming Judgment and Embracing Social Media

06:58 Tips for Capturing Perfect Hair Photos

11:38 Maximizing Content Creation with B-Roll

19:20 Optimizing Your iPhone for Photography and Videography

26:28 The Importance of Editing and Recommended Apps

29:24 Conclusion and Where to Find Shannon

Follow me on Instagram: @itsjodiebrown

We dive into:

• Harley’s journey on TikTok, from creating her first viral video to making consistent daily sales.
• How TikTok helped her build a side hustle as a bridal hairstylist, including brand partnerships and TikTok Shop success.
• The strategies behind creating content that sells, from hooks to tutorials to call-to-actions.
• How Harley’s videos attract three distinct audiences: hairstylists, clients, and brides.
• Why hairstylists should consider affiliate programs and UGC as part of their business strategies.
• What Harley plans to do if TikTok is banned, and how she’s leveraging other platforms like Instagram and YouTube.

This episode is packed with actionable advice and inspiration for hairstylists looking to monetize their expertise and diversify their income streams.

Follow Harley on Instagram: @harleydoeshair_

Follow me on Instagram: @itsjodiebrown

Check out Jodie’s website

In this episode, Jodie interviews globally renowned educator Chris Moody about the evolving landscape of education, particularly in the beauty industry. They discuss the importance of engaging learners, overcoming imposter syndrome, and focusing on deep, rather than wide, teaching. Chris shares his journey from hairstylist to top educator, emphasizing the value of experiential learning and the future of hybrid education. Key takeaways include the significance of delivering impactful education, the difference between teaching and exhibiting, and the potential of integrating technology in learning environments.

00:00 Introduction and Greetings

00:06 Diving into Education and Attention Spans

01:08 Chris's Journey into Education

03:34 Key Insights on Effective Teaching

05:50 Common Mistakes in Education

10:30 Branded vs. Independent Education

21:52 Engaging Learners Effectively

28:07 Future Trends in Education

30:02 Conclusion and Farewell

Check out Jodie’s website

In this episode of the Hairstylist Rising podcast, host Jodie welcomes guest Renee Marie to discuss the untapped opportunities in the beauty industry. Renee shares her journey from being a hairstylist to becoming a successful beauty educator and coach. They delve into overcoming challenges, the importance of mindset, and the steps to create a successful online education brand. The conversation covers Renee's framework for aspiring educators, which includes identifying one's zone of genius, gaining brand clarity, developing clear messaging, and launching impactful offers. They emphasize the value of personal growth, community impact, and navigating the process with structure and clarity.

00:00 Welcome and Introduction

01:05 Renee's Journey in the Beauty Industry

03:01 Becoming an Educator: The Aha Moment

03:55 Overcoming Challenges and Building a Brand

10:15 The Importance of Structure and Clarity

28:14 Creating Your First Offer

34:28 Final Thoughts and Where to Find Renee

Check out Jodie’s website

In this episode of the Hairstylist Rising Podcast, Bianca shares her journey from corporate America to becoming a successful entrepreneur in the beauty industry. She highlights her initial success selling hair extensions and growing her brand, Sassy Mitchell Hair, into a global name. Bianca discusses the benefits of starting an e-commerce business for beauty professionals, including the freedom of time and the potential for unlimited income. She offers practical advice on identifying signature products, conducting market research, working with vendors, and utilizing focus groups. She also addresses common roadblocks and the importance of passion in driving success. For those interested in learning more about building an e-commerce brand, Bianca provides her contact information for further support.

00:00 Welcome and Introduction

00:25 Bianca's Journey into the Beauty Industry

03:05 Building a Successful Hair Extension Business

05:16 Advice for Beauty Professionals Entering E-commerce

08:29 Testing and Market Research

13:27 Budgeting and Vendor Selection

16:58 The Power of Influencer and Micro-Influencer Marketing

19:23 Benefits of E-commerce for Beauty Professionals

21:28 Types of Products and Audience Building

23:23 Conclusion and Contact Information

Check out Jodie’s website

In this episode of the Hairstylist Rising podcast, Allie McKinnon returns to discuss the latest trends in salon and suite design for 2024-2025. Host Jodi and Allie delve into the importance of reflecting a brand's vibe in physical spaces and share tips on redesigning to create a serene environment. They explore the balance between following design trends and maintaining timeless elements, the vital role of storage solutions in small suites, and budget considerations for redesign. Allie also talks about her journey in the beauty industry and how she began helping salon owners design their spaces. They also touch on how personal transformations can spark the need for redesigns, and provide actionable advice for stylists looking to create visually impactful and efficient salon suites.

00:00 Welcome Back to the Hairstylist Rising Podcast

01:08 Allie's Journey into Salon Design

01:55 The Importance of Branding in Salon Design

04:42 Trends in Salon Design for 2024-2025

05:14 Balancing Trends and Timeless Design

06:13 Maximalism and Personal Style

17:46 Practical Tips for Salon Storage Solutions

20:32 Resources and Final Thoughts

Check out Jodie’s website

In this insightful episode, Jodie hosts Stephanie, a seasoned expert in Facebook and Instagram advertising for beauty professionals, to discuss what's new and effective for 2024. Stephanie, who has been teaching ads for nearly five years through her program 'The Ad Lab,' provides updates on ad strategies, emphasizing the importance of using Instagram Reels, long-form captions, and personal messaging to enhance ad effectiveness. She also highlights the evolving landscape of ad targeting, the importance of ad testing, and shares practical tips for both local businesses and educators looking to leverage ads for growth. Stephanie's recent hands-on experience managing ads for beauty businesses underscores her commitment to staying ahead in the ever-changing ad environment.

00:00 Introduction and Welcome

00:45 The Importance of Facebook and Instagram Ads for Beauty Professionals

01:46 Success Stories and Benefits of Ads

04:22 Changes in Ad Strategies and Formats

06:41 Effective Ad Techniques and Testing

13:04 Targeting and Personalization in Ads

17:40 Conclusion and Final Thoughts

Chrystal L, the founder of Liquid, shares how her platform can revolutionize the way hairstylists operate their businesses. Liquid offers tools like the Profit Maximizer, which helps hairstylists determine their pricing and profitability. Chrystal emphasizes the importance of profit in running a successful salon and explains how Liquid can help stylists increase their profits. She also introduces Liquid Connect, a tool that enhances the client experience and increases service ticket prices. Chrystal envisions Liquid as a decision engine for hairstylists and salon owners, providing support in operations and freeing up time for stylists to focus on their craft.

Takeaways

Liquid offers tools like the Profit Maximizer to help hairstylists determine their pricing and profitability.

Profit is important for salon owners as it allows for expansion, hiring employees, and investing back into the business.

Liquid Connect enhances the client experience and increases service ticket prices.

Liquid aims to be a decision engine for hairstylists and salon owners, providing support in operations and freeing up time for stylists to focus on their craft.

Chapters

00:00 Introduction to Liquid and its Promise

03:49 The Profit Maximizer: Determining Pricing and Profitability

10:19 Liquid Connect: Enhancing the Client Experience

18:07 Liquid as the Decision Engine for Hairstylists and Salon Owners

In this episode of the podcast, host Jodie Brown shares a recent conversation from an Instagram live session with Sherry, a salon owner and former participant of the 'Escape to Elevate' retreat.

They discuss Sherry's experiences, hesitations before attending the retreat, and the significant impact it has had on her career and personal growth.

Jodie highlights the transformative benefits of the retreat for beauty industry entrepreneurs, educators, and creatives.

They also dive into the sense of community, the value of being in a room with diverse, talented individuals, and the importance of stepping out of one's comfort zone.

Sherry shares her career developments.

Applications for the Italy 2024 retreat close at the end of July, visit escapetoelevate.com to apply.

Check out Jodie’s website

Follow the Visionary Rising on Instagram

In this conversation, Jodie interviews Nicole about using media and press coverage to grow a business and enhance reputation as an entrepreneur. Nicole shares her expertise as a journalist and offers tips on getting affordable press coverage. They discuss the long-term benefits of press and media coverage, the credibility it brings, and the importance of positioning oneself as an authority. Nicole also emphasizes the value of building a personal brand and leveraging social media to attract bigger press opportunities. They cover the difference between earned press placements and pay-for-press schemes, and the importance of being strategic in targeting specific press outlets. Nicole shares her backstory as a magazine journalist and how she now teaches small business founders and solopreneurs to get featured and grow their visibility affordably. They discuss the purpose of PR in building brand credibility and awareness, and how it can generate new opportunities and boost sales. They also touch on the misconception that PR is expensive and the benefits of being your own publicist. Nicole provides insights into what journalists are looking for when featuring people, the importance of prompt responses and personalized pitches, and the value of syndicated press placements. They discuss the affordability of press and the potential for smaller websites to be syndicated by larger platforms. Nicole offers tips on preparing for PR, including identifying target press outlets and refining one's unique point of view. She also highlights the importance of a well-crafted bio and credentials that go beyond traditional qualifications. The conversation concludes with a discussion on the Get Featured Fast Guide and Nicole's course, Five Days to Free Press, which teaches entrepreneurs how to pitch journalists and get press coverage.

Takeaways

• Press and media coverage can enhance a business's reputation and provide long-term benefits.
• Credibility is associated with getting press and media coverage, which can't be competed with by social media.
• Building a personal brand and leveraging social media can attract bigger press opportunities.
• Earned press placements are more valuable than pay-for-press schemes.
• Being strategic in targeting specific press outlets can be more impactful than trying to be everywhere.
• PR is about building brand credibility, creating awareness, and generating new opportunities.
• Prompt responses and personalized pitches increase the chances of getting featured.
• Syndicated press placements can provide significant exposure.
• Identifying target press outlets and refining one's unique point of view are important in preparing for PR.
• A well-crafted bio and credentials beyond traditional qualifications can make entrepreneurs stand out.
• The Get Featured Fast Guide and Five Days to Free Press course offer valuable resources for entrepreneurs looking to get press coverage.

In this episode, the host welcomes back Misty, a former money coach turned life coach, focusing on helping hairstylists and entrepreneurs achieve their goals. Misty shares her journey of paying off $48,000 in debt with her husband and how this experience was a catalyst for her personal development journey. She discusses the importance of discipline, consistency, and taking action towards making your goals a reality. Misty emphasizes that her coaching has evolved to life coaching, highlighting the common issues people face with consistency and follow-through. She provides insights on achieving goals without feeling deprived and the significance of balancing satisfaction with current achievements while striving for more. Misty outlines a three-step process for starting messy: identifying what you want, identifying your blocks, and getting comfortable with being uncomfortable. The episode also covers strategies for overcoming limiting beliefs and the benefits of starting with whatever resources you currently have. Finally, Misty announces the relaunch of her podcast, 'Starting Messy,' aiming to inspire listeners through stories of people who began their journeys imperfectly and found success.

00:00 Welcome Back, Misty! A Dive into Personal and Financial Growth

00:14 The Evolution of a Money Coach: Beyond Budgets and Debt

03:57 Identifying Desires and Overcoming Limitations: The Path to Personal Fulfillment

06:03 The Power of Self-Identification: Understanding Who You Are

13:39 Navigating Life's Hills: Overcoming Blocks and Embracing Discomfort

17:25 The Joy of Learning: Embracing New Challenges and the Journey of Growth

20:07 The Journey of Starting Messy

21:04 The Power of Consistency Over Perfection

21:34 Simplifying the Start: Overcoming Tech Overwhelm

22:17 Embracing Minimalism in Business Tools

23:37 The Importance of Starting Despite Imperfections

25:04 Overcoming Self-Imposed Blocks and Seeking New Perspectives

27:38 Getting Comfortable with Being Uncomfortable

30:51 Advice for Taking the First Step Towards Your Goals

33:43 Introducing the Starting Messy Podcast

35:57 Finding Support and the Power of Mentorship

This episode of the Hairstylist Rising Podcast features Crystal Green, known as Your Hair Mentor on Instagram, diving deep into the art of client experience in the hairstyling industry. Crystal shares her journey from aspiring dentist to celebrated hairstylist and educator, emphasizing the importance of human connections and exceptional client experiences over mere hairstyling services. She discusses how digital marketing complements the salon experience, the transition from providing client-focused services to guiding hairstylists, and strategies for effective communication and in-person marketing to cultivate lasting client relationships. The discussion also explores the significance of making clients feel seen, valued, and heard, and how hairstylists can enhance their brand and service offerings through personal development and understanding the needs of their target audience.

00:00 Meet Crystal Green: The Hair Mentor

01:19 The Power of Digital Marketing in Hairstyling

03:54 Crystal's Journey from Dentistry to Hairstyling

07:10 The Importance of Client Experience in Hairstyling

09:36 Transitioning to Education and Mentorship

15:26 Making the Client the Hero of Their Hair Journey

19:30 Understanding and Valuing Client Feedback

23:17 Redefining the Role of a Hairstylist

24:06 The Importance of Brand and Personality in Hairstyling

24:29 Crafting Your In-Person Brand as a Hairstylist

25:48 Maintaining Professionalism While Being Authentic

26:42 Navigating Client Conversations and Experience

33:46 The Power of Communication in Hairstyling

38:32 In-Person Marketing Strategies for Hairstylists

42:29 Connecting with Your Audience and Growing Your Clientel

In this podcast episode, the host speaks with Vivian Johns, the founder of the Hairdressers Social Club in the UK, about the evolving landscape of social media for hairstylists, focusing on Instagram and TikTok. Vivian, who has 26 years of experience in the hairdressing industry, shares her journey from starting on Instagram in 2018 to leveraging TikTok for business growth. She discusses the shift from Instagram being a predominantly photo-sharing app to embracing video content through Reels and the importance of static images and carousel posts for engaging existing followers. Vivian emphasizes the role of SEO on Instagram, highlighting how every word on the platform is now searchable, suggesting a move towards optimizing content for discoverability. They also explore the difference in content creation strategies between Instagram and TikTok, noting that TikTok is excellent for reaching new audiences with more raw and engaging content, while Instagram serves as a more polished showcase of work and a learning library for clients. Vivian advises on the strategic use of hashtags, particularly location-based ones, to enhance visibility and attract local clientele on Instagram. The conversation touches on the underused feature of broadcast channels on Instagram and the potential of TikTok lives for salon visibility. Ultimately, Vivian underlines the importance of aligning social media strategies with business goals rather than strictly focusing on platform-specific tactics.

00:00 Meet Vivian Johns: The Social Media Savvy Hairdresser

01:50 The Evolution of Instagram for Hairstylists: From Photos to Reels

09:15 Maximizing Instagram's Potential: Insights and Strategies for 2024

10:06 Exploring the Power of SEO and Hashtags on Instagram

18:18 Broadcast Channels: The Underused Instagram Feature for Stylists

22:05 Transitioning to TikTok: Is It Necessary for Stylists?

23:22 Exploring TikTok's Potential for Hair Creators

24:49 Success Stories: From Skepticism to Client Growth on TikTok

26:17 Crafting Engaging Content for TikTok vs. Instagram

27:37 The Power of TikTok Lives for Business Growth

32:02 Optimizing TikTok Strategy for Salon Owners

32:39 TikTok and Instagram: Complementary Platforms for Diverse Audiences

40:12 Final Thoughts on TikTok's Value for Local Businesses

This podcast episode features an in-depth interview with Erin Ray, a hairdresser turned educator and influencer in the beauty industry. With a background in business and 10 years of experience in hairstyling, Erin shares her journey from getting laid off in 2016 to finding her passion in hairdressing and education. She emphasizes the importance of doing what you love and provides insights into teaching practical hair techniques for 'normies', not just models. Erin discusses her transition into education, the importance of relatability as an educator, and the challenges of being a newcomer in education. The episode also covers strategies for working with brands, Erin's approach to securing her first brand contract, and the intricacies of content creation and exclusive brand partnerships. Additionally, Erin touches on the personal benefits of traveling for work, balancing motherhood with professional endeavors, and offers advice for stylists aspiring to step into education or brand partnerships.

00:00 Welcome and Introduction

00:03 Meet Erin: From Business Background to Hairdressing

01:20 The Journey into Hair Education

03:16 The Realities of Becoming an Educator

09:44 Navigating Brand Partnerships and Sponsorships

24:36 The Power of Travel and Personal Growth

30:47 Advice for Aspiring Educators and Stylists

32:13 Closing Thoughts and Where to Find Erin

DM Claire Monroe

In this discussion, Claire Monroe, a salon suite owner with over 17 years of experience in the beauty industry and a consultant for salon owners and stylists, shares her journey from hairstylist to salon owner and consultant. She highlights the transformative power of modern marketing strategies, specifically email marketing, and its impact on the beauty industry. Claire offers insight into effectively using email marketing to build relationships with clients, differentiate services, and enhance salon visibility and revenue. The conversation covers the importance of personalized welcome and nurture sequences, the use of lead magnets, and leveraging reviews for SEO. Claire also introduces her email marketing course and VIP service for salon owners seeking to elevate their business through strategic email campaigns.

00:09 Background and Journey into the Beauty Industry

02:11 The Impact of Modern Marketing Strategies on the Beauty Industry

03:04 The Role of Email Marketing in a Hairstylist's Business

07:00 The Power of Automated Email Marketing

09:49 The Value of Lead Magnets in Business

13:07 The Impact of Email Marketing on Business Revenue and Client Retention

16:08 The Importance of Reviews and SEO in Business Growth

19:55 Getting Started with Email Marketing

In the episode, industry experts discuss effective strategies for reducing last-minute cancellations and no-shows. They highlight the importance of establishing respectful boundaries while maintaining a stress-free business environment. It's suggested that stylists should require policies to be signed at every visit, as these help protect the business and inform the client. They note the necessity of making strategic decisions based on logic, rather than emotions. They also stress the significance of thinking long-term over the small financial gains from cancellation fees. They advocate for utilizing a credit card on file system and illustrate how creating an excellent client experience reduces the likelihood of last-minute cancellations. A major point is to ensure that the implemented policies are fair and equitably enforced.

00:00 Introduction: Reducing Last Minute Cancellations

01:37 The Emotional Impact of Cancellations

02:12 The Shift in Cancellation Policies

02:58 The Current State of Cancellations and No Shows

05:44 The Importance of Having a Cancellation Policy

06:48 The Power of Regularly Communicating Policies

09:37 The Consequences of Not Communicating Policies

11:10 The Long Term Impact of Charging Cancellation Fees

20:07 The Importance of Fair Policies

21:18 When to Charge a Cancellation Fee

22:33 Reducing Last Minute Cancellations

23:32 Setting Up Policies and Systems

24:29 Streamlining the Client Experience

25:37 Preventing Last Minute Cancellations

28:29 Handling Deposits and Rescheduling

30:44 Balancing Business and Human Emotions

36:10 Creating an Excellent Client Experience

38:05 Final Thoughts and Advice

00:00 Introduction and Guest Background

01:43 Justine's Journey into Medical Aesthetics

06:35 The Challenges of Entrepreneurship and Burnout

08:44 Rebuilding and Prioritizing Self-Care

10:24 The Birth of Lipstick Empire

13:46 Overcoming Obstacles and Building a Successful Business

25:38 The Importance of Community Involvement

34:00 Final Thoughts and Advice for Entrepreneurs

00:00 Introduction to Navigating Change

01:09 The Messiness of Change

01:23 The Year of the Soft Skill

02:11 The Pain and Growth of Change

02:24 The Grief of Change

02:48 The Imperfection of Change

03:19 The Challenge of Navigating Change

04:33 The Power of Authenticity

05:34 The Importance of Inner Skills

10:11 The Power of Passion

18:11 The Journey of Evolution

19:47 The Power of Curiosity

28:28 The Importance of Self-Care

33:24 Conclusion: Embracing Change

🌈Connect with Meg on Instagram 💕

On this episode of the Hairstylist Rising podcast, the host speaks with Meg Long, a hairstylist based in the UK. Meg, who is both autistic and ADHD, shares her personal journey in the hair industry, discusses what neurodivergence means, and highlights the challenges faced by neurodivergent individuals in traditional salon environments. She discusses how she has created an inclusive space that accommodates the sensory needs of neurodivergent individuals, promoting comfort and acceptance within the hair industry. 

The discussion also explores how salon owners and stylists can make their spaces more inclusive by understanding and accommodating neurodivergent clients and colleagues. To aid the process, Meg recommends things like asking for client preferences, considering sensory issues, and utilizing tools that can assist with creating this inclusivity. Also includes information about the Sunflower Lanyard Charity and its work to increase visibility for those with hidden disabilities.

In this podcast, hairstyling expert Jodie Brown discusses the importance of magnetic marketing for hairstylists. She offers insights into her personal experiences, and how she used Instagram and online branding to grow her business. Jodie explains the significance of brand focus, connection, and consistency as key factors in building trust with clients. She also provides actionable tips on specific messaging, batching and repurposing marketing materials, optimizing Instagram for searchability, setting up Google My Business, and ensuring websites are search engine optimized and mobile friendly. These strategies, according to Jodie, can help hairstyling professionals attract their dream clients, scale their businesses, and increase revenue while staying true to their unique brand identity.

00:00 Introduction to Magnetic Marketing for Hairstylists

00:33 The Importance of Understanding Marketing Fundamentals

01:00 My Personal Journey in Online Marketing

02:08 The Power of Personal Branding in the Beauty Industry

02:50 Working Smarter, Not Harder in Marketing

03:45 Rising Above the Noise: Standing Out in a Crowded Online Space

05:04 The Importance of Quality Over Quantity in Content Creation

06:00 The Role of Branding in Attracting Valuable Clients

07:46 Creating Consistency in Your Brand Messaging

09:21 The Power of Specific Messaging and Batching in Marketing

17:40 Setting Up Online Visibility Touchpoints

22:19 Conclusion: Implementing These Tips for Effective Marketing

AI responses can produce inaccurate information about people, places, or facts.Write to the AI

We’re covering:

•  The importance of branding

•  The foundation of marketing

•  The power of connection

•  Consistency for trust and retention

Time Stamps

00:00 Introduction to the Podcast

00:03 The Importance of Branding in the Beauty Industry

01:52 The Difference Between Marketing and Branding

05:39 The Three C's of Cohesive and Magnetic Branding

05:52 The Role of Clarity in Branding

07:06 The Power of Connection in Branding

17:19 The Importance of Consistency in Branding

21:52 Conclusion and Action Steps

23:15 Signing Off

 Christina discusses various strategies to increase your income behind the chair in 2024.

1. Upselling Treatments: Christina emphasizes the importance of talking to clients about new treatments and services. Excitement about offering something new can lead to clients embracing additional services, ultimately boosting your income.

2. Offering Extra Haircuts: Encourage clients to schedule more frequent haircuts. Even a small increase in the number of haircuts per day can significantly contribute to your annual income.

3. Consistent Consultations: Keep consultations fresh and engaging, whether with long-term clients or new ones. Discuss the latest trends, treatments, and options, making clients feel excited about trying something new.

Find Kelly on Instagram

In this power-packed episode, Jodie and Kelly discuss their experiences as salon owners, consultants, and personal growth enthusiasts. 

The conversation covers an array of topics including the importance of a supportive peer group, tackling the challenge of understanding business numbers, the power of retreats, and managing a team effectively. 

Kelly shares her entrepreneurial journey, explaining her transition from hairstylist to salon owner, her approach to team management, and how self-care impacts her professional performance. 

The episode also includes valuable insights into business growth, the crucial role of ongoing education, and planning for a successful year.

Kelly reveals how mentorship played a key role in her progress, leading her to evolve her business strategy and attitude. 

She also emphasizes the importance of self-care and individual growth. 

Kelly explains how she uses a planner to map out her business, illustrating the importance of understanding numbers and tracking key performance indicators for business growth. 

Additionally, Kelly discusses her retreat, Escape to Tulum, emphasizing its focus on mindfulness, self-care, and building an empowering community of like-minded individuals.

In this episode of "Hairstylist Rising," your host, Jodie Brown, welcomes the amazing Elizabeth Faye to the show. Elizabeth, known for her transformative work in the beauty industry and her documentary "Hairstylists Changed the World," shares her journey from stylist to educator, healer, and entrepreneur. Together, they explore the holistic approach to hairstylist education, the crucial role of self-care for beauty professionals, and the art of navigating career pivots. Join Jodie and Elizabeth as they delve into the seasons of metamorphosis in one's career, the power of being body-led, and the seamless integration of personal development into the realms of life and business.

Elizabeth Faye kicks off the conversation by emphasizing the importance of well-being and self-care within the hairstylist profession. Drawing from her own transformative journey, she reveals how she integrated holistic modalities into the beauty industry to address the gaps in hairstylist education. Her mission: equipping stylists with the tools needed to protect their physical, emotional, and energetic well-being.

Throughout the episode, Elizabeth highlights the significance of following one's inner guidance and trusting the seasons of metamorphosis in a stylist's career. Recognizing that each journey is unique, she encourages beauty professionals to embrace change and explore new horizons.

Elizabeth delves into the natural cycles of transformation, likening them to the seasons of the year. These cycles, she explains, involve shedding and releasing (fall), fortification and deepening roots (winter), new beginnings (spring), and harvesting the fruits of one's efforts (summer). Embracing these cycles, she argues, can lead to profound personal and professional growth.

The episode concludes with Elizabeth stressing the importance of integrating personal development work into all facets of life, from business to relationships and finances. She underscores that personal growth is not an isolated endeavor but rather has a transformative ripple effect across various areas of our lives.

• The significance of well-being and self-care for hairstylists.

• Integrating holistic modalities into the beauty industry.

• Trusting inner guidance and navigating career pivots.

• The power of being body-led and intuitive.

• Understanding the natural cycles of transformation.

• The seamless integration of personal development into life and business.

Tune in to this enlightening episode of "Hairstylist Rising" for a captivating conversation that offers valuable insights to hairstylists, educators, and anyone embarking on a journey of career transitions and personal growth.

We’re diving into the complexities of navigating finances, particularly through the holiday season, for those in the beauty industry. Listen as our guest shares her transition from a financially strained hairstylist to a personal finance coach, helping others take control of their finances and live out their dreams. 

Discover why you need to adjust your relationship with money, how to get started with a spending plan, and how to handle obligatory holiday spending. 

This is a must-listen for hairstylists and beauty professionals who want to balance creative passion with financial stability.

We’re talking about:

•  Getting Real with Money

•  Starting Somewhere

•  The Turning Point

•  Overcoming Financial Struggles

•  Making Changes

•  The Payoff

•  Taking Care of Your Finances

•  Keeping Spending in Check

The holiday season can be a financially stressful time, especially for freelancers like hairstylists. However, with strategic planning and informed advice, it is possible to navigate this season without unnecessary financial stress. In this episode, we will explore valuable insights into how to manage holiday spending effectively.

The holiday season often amplifies existing financial stress. The financial burden can affect you whether you're working extra hours at the salon or not. As stylist professionals, it's crucial for us to approach our financial situation without resorting to shame and embarrassment. Often, the personal finance industry uses shame as a tool -- a method that frequently leads people to avoid confronting their financial situation.

The first step to overcoming financial stress, especially during the holidays, is to rethink our financial habits and shift our perspective. Rather than avoiding bills and financial statements due to fear and stress, it's beneficial to start examining them with an open mind. It's essential to go beyond the constant fear of debt and visualize our finances more constructively.

One inspiring example is a hairstylist who managed to overcome her financial fear. After realizing she was significantly in debt, she decided to make a change. By assessing her spending habits in detail and drawing a clear financial plan, she managed to gradually reduce the debt and regain control over her finances. Her story serves as an motivating tale for others grappling with similar financial challenges.

The role of mindset in financial management cannot be overemphasized. It's important to consider that extreme budgetary restrictions can hinder more than they help. Instead, what's needed is a sustainable spending plan aligning with our individual values and lifestyle. The key is consistency rather than perfect adherence to a rigid budget.

It is crucial to monitor spending habits, particularly during the holidays. Whether it's spending on gifts, eating out, or indulging in personal purchases, it helps to keep track of where the money is going. With awareness, it becomes possible to make informed decisions about where we can cut back and where we need to invest.

In conclusion, conquering holiday financial stress as hairstylists is about mastering personal finance management. It involves rethinking old spending habits, developing a mindset shift, setting a practical spending plan, and keenly monitoring our spending. Remember, the goal isn't to create further strain but to make the holiday season and our financial health more manageable and less stressful.

In this episode, were diving into:

• Generational Perspectives on Fulfillment: Jodie and Maila dive into a discussion about the unique challenges and triumphs of their generation, straddling the cusp of change. Themes of consciousness, awakening, and self-fulfillment in both the beauty and online industries take center stage.

• Awakening and Transition: Maila shares personal insights into the ongoing awakening and transition within their generation, emphasizing the importance of breaking free from limiting beliefs and prioritizing individual desires over societal expectations.

• Parenting and Limiting Beliefs: Jodie reflects on the parenting experience, considering ways to prevent the formation of limiting beliefs in the next generation. The conversation touches on societal expectations and the vital role of allowing children to explore their passions freely.

• Career Path Diversification: The podcast explores Maila's unconventional career journey within the beauty industry, challenging traditional paths and advocating for showcasing diverse career options. The discussion encourages listeners to embrace their unique paths and passions.

• Unpacking Limiting Beliefs: Maila candidly shares personal limiting beliefs and discusses their impact on the journey to success. The conversation evolves into practical strategies for identifying and addressing deep-seated beliefs that may hinder personal and professional growth.

• Morning Routines for Mental Wellness: Jodie and Maila pivot towards practical advice, focusing on morning routines. Maila advocates for personalized routines aligned with individual preferences, emphasizing the significance of trial and error to discover what resonates for mental wellness.

• Strategies for Mental Well-being: Maila provides actionable advice for listeners looking to embark on a journey of self-care and mental well-being. The discussion touches on the importance of listening to intuition and creating habits that nurture a positive mindset.

• Workbook Resource: Maila introduces a workbook designed to guide individuals in establishing a morning routine. The workbook covers the why, what, and how of morning routines, offering practical ideas and a structured approach to building this transformative habit.

As we conclude this enlightening episode on the Hairstyling Rising podcast, Jodie and Maila encourage listeners to embrace self-reflection, challenge limiting beliefs, and consider the impact of personalized morning routines on mental well-being. The journey towards fulfillment, both personally and professionally, is celebrated as a continuous process of growth and self-discovery. Tune in for more insights in the next episode as Hairstyling Rising continues to explore the diverse facets of success and well-being in the beauty and online industries.

Find Brooke on Instagram

Visit Brooke’s Website

In this episode, we’re talking about navigating fulfillment and energy management within the beauty industry. We’re diving into the common challenge of burnout and the importance of staying grounded for hairstylists in a profession that often serves as a sanctuary for clients. 

We’re sharing personal experiences, insights, and practical tips to help hairstylists find fulfillment and maintain a positive energy balance behind the chair.

Recognizing Burnout As A Hairstyling:

• Unpacking the nuances of burnout within the hairstyling profession, beyond merely working long hours.

• Personal anecdotes highlight instances of burnout stemming from a misalignment with one's passion and purpose.

Self-Awareness in the Salon Space:

• Stressing the significance of self-awareness for hairstylists in recognizing when a change in direction is needed.

• Brooke Kenyon shares her journey and the wake-up call provided by an external perspective, urging her to reevaluate her path.

Shifting Priorities

• Rethinking success beyond financial gains, emphasizing personal fulfillment in a profession that often revolves around aesthetics.

• Jodie and Brooke discuss pivotal moments when they decided to prioritize their well-being over monetary success.

Facing Fear and Embracing Change Behind the Chair:

• Delving into the fears associated with making career changes in the hairstyling industry.

• Encouraging hairstylists to embrace change as a catalyst for personal and professional growth.

Learning the Business and Adapting:

• Reflecting on the evolving nature of the hairstyling industry and the need to adapt to changes.

• Overcoming resistance to learning new skills, including the use of social media, for sustained success.

Practical Tips for Staying Grounded:

• Transitioning to actionable advice for hairstylists working closely with clients.

• Strategies for protecting personal energy, creating a positive and safe space, and utilizing modalities like Reiki.

Clearing Space and Resetting for Hairstylists:

• Practical insights into clearing energy from salon spaces, ensuring a refreshed environment between clients.

• Establishing boundaries between work and personal life for a seamless transition and presence with family.

Impactful Presence in the Salon:

• Recognizing hairstylists' influence on clients beyond their technical expertise.

• Exploring ways to impart positive energy and foster a sense of purpose in day-to-day interactions.

Being a Calming Presence for Clients:

• Acknowledging the role hairstylists play in providing comfort, especially during clients' challenging times.

• Brooke and Jodie discuss the benefits of personal growth and energy protection for both hairstylists and their clientele.

This episode serves as a guiding light for hairstylists navigating the often glamorous yet demanding world of hairstyling, offering actionable insights for personal growth and professional success.

🌸Let Jodie know what you thought of this episode🌸

In this episode, we have a special guest, Samantha Harmon, who wears multiple hats as a hairstylist, educator, content creator, and podcast host. Join us as we delve into the beauty industry and explore the incredible opportunities beyond the salon chair.

Main Talking Points:

• Journey into the Beauty Industry: Samantha shares her journey into the beauty industry, which was influenced by her mother, a hairstylist, and her father, who owned a beauty supply franchise. Despite initial insecurity, she found her passion for creativity and flexibility within the industry.

• From PR and Marketing to Content Creation: Samantha's background in public relations and marketing helped her when she started posting on Instagram in 2018-2019. Aesthetic feeds were trending, and her marketing skills gave her an edge. She discusses the evolution of social media in the hairstylist world and its impact on her career.

• Navigating Imposter Syndrome: Samantha discusses her struggle with imposter syndrome and the pressure to appear perfect on social media. She reveals how personal experiences and life changes have inspired her to open up and be transparent about her journey.

• Balancing Multiple Roles: Samantha's career includes working behind the chair, content creation, education, and more. She shares her weekly workflow, including salon work, content creation, and catching up on tasks, and emphasizes the importance of delegation and building a team as her career expands.

• The Love for Podcasting: Samantha reveals her love for podcasting and the meaningful connections it allows. She discusses her desire to help others by sharing her experiences and thoughts on mental health, imposter syndrome, and life's challenges.

• The Journey of Growth: Samantha reflects on her journey and the importance of giving yourself permission to evolve at your own pace. She encourages listeners to embrace the idea that growth happens in its own time.

If you want to dive deeper into Samantha's world, check out her podcast, "Samantha's Beauty Confessions," available on major podcast platforms. Stay tuned for more inspiring conversations and industry insights. Remember, your journey is uniquely yours, and it's okay to take things one step at a time.

Our Conversation:

• Tracy's career began in newborn photography, but she soon realized her passion for weddings, which led her to trust her intuition and embark on her unique journey.

• Her interest in mindset, manifestation, quantum physics, and the psychology of the brain became a driving force in her life.

• Despite initial skepticism, Tracy found herself working with a business coach who helped her develop a group coaching program and explore concepts related to the subconscious mind and neurolinguistics.

• The discussion also touches on the transformative power of books like "You Are a Badass" by Jen Sincero and the pivotal moments when one's perspective shifts dramatically.

• Tracy highlights the significance of self-recognition, embracing your unique gifts, and shifting your self-perception to achieve success.

• The conversation delves into the misconception of oversaturation in various niches, using the example of curly hair specialists, and how your beliefs can limit or expand your opportunities.

• Tracy emphasizes the importance of an identity shift, where your thoughts, actions, and beliefs align with the person you want to become.

• The concept of manifestation is explored, with a focus on becoming the person who has the desired outcomes, rather than just seeking the outcomes themselves.

• The discussion touches on the science-backed aspects of manifestation and the influence of thoughts, beliefs, and emotions on one's actions and, ultimately, their reality.

• It's highlighted that belief in manifestation is not a prerequisite, and people from various backgrounds, including those who are not spiritual, can benefit from these principles.

• The importance of taking action aligned with your goals and assessing whether your thoughts, feelings, and actions are moving you closer to your desired outcomes is emphasized.

Key Takeways:

• Manifestation is about becoming, not just obtaining.

• Your self-perception dictates your success.

• Your mindset is the key to breaking through limiting beliefs.

• Evidence and self-recognition are essential in the manifestation journey.

• The placebo effect demonstrates the power of belief and mindset.

• The importance of open-mindedness and recognizing the connection between energy and belief.

• Challenges can be opportunities for growth and action.

• Belief in manifestation is not limited to a specific spiritual or non-spiritual perspective.

Find Tracey on Instagram

• The Journey to Hair as Fabric:

• Alyssia reflects on the common thread she observed in her clients' experiences related to hair texture and styling. She notes that hair challenges aren't limited to specific ethnic backgrounds, and she wanted to empower stylists to embrace a more inclusive approach.

• She highlights the need for comprehensive education on texture in the beauty industry and how it was a glaring omission during her own training.

• Creating a Safe Space:

• Alyssia shares her inspiration for creating a safe space for stylists and clients to discuss hair without fear or exclusion. She emphasizes her desire to offer the same welcoming environment she experienced when entering the industry.

• Jody and Alyssia discuss the importance of specialization and the need for stylists to cater to all hair types and clients.

• Hair as Fabric Concept:

• Alyssia explains how she started visualizing hair as fabric and its positive impact on both stylists and clients.

• She discusses the importance of adjusting one's lens to see hair differently and how this adjustment reignites creativity.

• Education Approach:

• Alyssia provides insight into her educational framework, which includes a tactile and visual learning approach.

• She encourages stylists to use fabrics for visualization, helping both stylists and clients understand how to handle and care for different hair types.

• The education delves into foundational elements, product application, cutting techniques, and styling methods, offering a holistic understanding of "Hair as Fabric."

Connect with Alyssia on social media at @MainSeamstress and visit her website, HairFabricEducation.com, for more information on her classes and consultations.

• Introducing Marissa Bender and Moss Hair Collective:

•  

• Marissa Bender introduces herself and her journey in the beauty industry.

• Her upbringing in a family with a strong connection to the salon world.

• Finding Her Path:

•  

• Marissa's initial resistance to becoming a hairstylist.

• The artistic and creative influences in her life.

• Choosing hair school and the love she developed for hair color.

• Exploring Different Salon Models:

•  

• Marissa's experience working in various salon models, including commissioned salons and a salon loft.

• Gaining diverse experiences and perspectives in the beauty industry.

• Collaboration and Transition:

•  

• Collaborating with a friend to start a salon loft.

• The challenges and rewards of operating the salon loft for two years.

• Transitioning to a modern commissioned salon.

• Embracing Change:

•  

• The pivotal moment that led Marissa to realize her preferences in business ownership.

• The importance of considering lifestyle choices as a business owner.

• Letting go of responsibilities for others' paychecks.

• Creating a Unique Salon Culture:

•  

• Building a brand to attract the right people and clients.

• The significance of mentoring independent stylists.

• Embracing change and continuously evolving to meet your own needs.

• Handling Competition and Change in the Industry:

•  

• Addressing the abundance of salons and stylists in the beauty industry.

• Encouraging a healthy mindset of embracing competition and not stressing over external factors beyond your control.

• Listening to Your Intuition:

•  

• The importance of tuning into your intuition and making quick decisions.

• Identifying what you truly want and how to align your business with your aspirations.

Change doesn't make past choices wrong, just a part of your evolving path.

Thank you for joining us on this episode of the Hairstylist Rising Podcast. 

Connect with Marissa Bender on Instagram @hair_bender_m and her salon at @moss_hair_co. 

You can also find more information on her website linked in her Instagram profiles. 

🌸Say hi to Jodie on Instagram 🌸

In this episode, we're diving into money beliefs and how they can affect your success as a hairstylist. Joining us today is our guest, Maddie Cook, who will share her insights and expertise on this topic.

• Maddie Cook's Journey: Maddie started her self-employed journey in 2010 and went on to establish her coaching company, Boss Your Salon, in 2018. She transitioned away from working behind the chair to focus on helping hairstylists and other self-employed professionals with pricing, strategy, money mindset, sales, marketing, and more.

• Universal Money Issues: Maddie discusses how the issue of money and pricing is universal in the beauty industry. Many self-employed professionals, regardless of their specific field, face similar questions and concerns about how to set prices for their services.

• Shifting Money Mindset: Maddie talks about the pivotal moment when she recognized a need for change in the industry. She observed a common pattern of undercharging and misperceptions about pricing. This led her to take action and offer a pricing webinar to address these issues, which attracted thousands of participants.

• The Foundation of Success: Maddie emphasizes the importance of getting the financial aspects of your business right. Without a solid understanding of your numbers and a healthy money mindset, it's challenging to build a thriving business.

• Recognizing Pricing Indicators: Maddie points out key indicators that signal a need to reevaluate your pricing strategy. One crucial indicator is when your bank balance doesn't reflect the effort you're putting into your work. When you find yourself working tirelessly but not seeing the financial results you desire, it's a clear sign that something needs to change.

• Shifting Limiting Beliefs: Many hairstylists and self-employed professionals hold limiting beliefs about pricing and money. Maddie emphasizes the need to challenge these beliefs and explore alternative perspectives. She also encourages looking for evidence that contradicts these limiting beliefs.

• Embracing the Capacity for Good: Maddie discusses the prevalent focus on the capacity to endure hardships and overcome challenges in the industry. She believes that it's equally important to expand one's capacity for peace, rest, and wealth. By shifting the focus to what is possible and positive, you can achieve greater success.

• Letting Go of Emotional Discounting: Maddie addresses the notion that keeping prices low is often associated with good customer service in the industry. She challenges this belief and explains that pricing should be sustainable for your business without compromising your well-being.

• Making Money without Guilt: Maddie and the host discuss the stigma surrounding making money in the beauty industry. They stress that it's entirely acceptable to want to make a substantial income from your business and that there should be no shame in expressing that desire.

In this insightful episode, Maddie Cook shared her journey in the beauty industry and how she discovered the need to address pricing and money mindset issues. She emphasized the importance of shifting limiting beliefs, recognizing pricing indicators, and embracing the capacity for good. Maddie encouraged hairstylists and self-employed professionals to focus on financial success without guilt and strive to create thriving businesses.

For more information and resources, you can visit Maddie Cook's website here or find her on Instagram and Facebook under the name Boss Your Salon. 

Episode Highlights:

1. Introduction to Stephanie's Journey

Join me as I chat with Stephanie, who has journeyed through the salon industry and now helps us navigate its complexities.

We'll explore the challenges and toxic behaviors that can plague salon cultures and how Stephanie's mission began.

2. The Drive for Change in the Salon Industry

Stephanie reveals her motivation to assist salon owners in aligning their values with their salon culture.

Many salon owners start with a commitment to do things differently—let's find out how.

3. Understanding Psychological Safety in Salons

What exactly is psychological safety? Stephanie breaks it down and shows us how it applies uniquely to salons.

We'll learn about the 13 aspects of psychological safety and why they matter in our industry.

4. Adapting Psychological Safety for Salons

Stephanie shares her practical approach to making psychological safety accessible to salons and small businesses.

Discover the emotional side of the salon industry and why addressing it is paramount.

5. The Impact of Client Relationships

Hairstylists invest emotional energy in their client relationships—Stephanie and I discuss the implications.

How can these relationships lead to compassion fatigue and burnout? Find out here.

6. Decision Fatigue and Self-Care for Hairstylists

Stephanie explores the concept of decision fatigue and its effects on mental well-being in our profession.

We'll also dive into intentional scheduling and essential self-care practices for hairstylists.

7. Taking Personal Accountability for Change

We discuss the power of personal accountability in improving mental health and transforming salon culture.

Learn how positive changes can create a ripple effect in your salon.

8. The Role of Resilience

Stephanie emphasizes how building resilience is a key component of psychological safety.

Discover how resilience contributes to personal and professional growth.

9. Creating a Positive Salon Culture

Stephanie shares her mission to empower individuals within the salon industry to be catalysts for positive change.

Remember, change starts with each person, leading to a ripple effect of transformation.

Connect with Stephanie on Instagram: @PsychologicallySafeSteph

Visit her website: Wave Society

Stephanie's passion for improving salon culture and promoting psychological safety shines through in this enlightening conversation. Her insights remind us that positive change begins with personal accountability and a commitment to fostering a safe and nurturing environment, not only in salons but in all aspects of our hairstyling journey. Thank you for joining us on this episode of Hairstylist Rising.

Key Takeways:

Nurturing Skills in the Salon: Mariah shares her early journey working in her aunt's salon and the supportive team that helped her hone her craft and self-confidence.

Transitioning to Independence: Discover Mariah's transition from college to a commission-based salon and eventually becoming an independent stylist in her own salon suite, a pivotal moment in her career.

Educational Odyssey: Mariah's diverse experiences, from being the director of education for an international brand to her roles in salon leadership, have provided her with a unique perspective on the industry.

The Spark of Coaching: Uncover the catalyst that led Mariah to become a coach and mentor, dedicated to helping fellow stylists reach new heights in their careers.

Entrepreneurship in the Beauty Industry: Explore the evolving entrepreneurial spirit in the beauty industry and how it's reshaping the hairstylist profession.

Setting Boundaries with Confidence: Mariah emphasizes the significance of setting professional boundaries with clients, a practice that elevates the stylist-client relationship.

Effective Communication Strategies: Learn from Mariah's expertise in communicating boundaries with clients, fostering mutual respect and understanding.

Proactive Communication: Discover the power of proactive communication when it comes to pricing, policies, and boundaries, ensuring a seamless experience for clients from the outset.

Putting Clients First: Mariah's approach revolves around framing boundaries as benefits for clients, ensuring a client-centric approach that strengthens the stylist-client bond.

Who Should Tune In?

This episode is a must-listen for hairstylists, salon owners, and suite renters seeking inspiration and actionable advice to excel in their careers. Mariah's journey and wisdom offer invaluable insights for professionals at all stages of their salon journey.

Connect with Us:

Say hi to Mariah on IG

Say hi to Jodie

In this crossover episode of "Hairstylist Rising," hosted by Jodie Brown, and "The Cash Confident Stylist," hosted by Misty Jayne, we delve deep into the world of hairstyling, entrepreneurship, and personal growth.

We, the hosts of these two podcasts, share our experiences and journeys in the hairstyling industry.

Jodie, the host of "Hairstylist Rising," began her journey as an educator, sharing her expertise in building a successful clientele using Instagram. However, her initial foray into education revealed a crucial realization: not everyone possessed our knowledge. This recognition became the cornerstone of her mission, to empower hairstylists by teaching them the ins and outs of marketing themselves effectively.

As Jodie evolved in her career, she transitioned from social media management for brands and educators to establishing a full-fledged content marketing agency, serving as its creative director and strategist. Each step forward required letting go of tasks and embracing change, a process that challenged her ego and self-perception.

Misty Jayne, host of "The Cash Confident Stylist," joins the conversation, sharing our experiences of evolution in the hair industry. Together, we explore the intricacies of recognizing the need for change, even when it means relinquishing tasks we enjoy.

We discuss the concept of zones of competence, excellence, and genius, as outlined in the book "The Big Leap" by Gay Hendricks. Stepping outside of our zone of excellence can be daunting, but it's often the key to unlocking our true potential.

Both hosts emphasize the importance of assessing what truly brings us joy and fulfillment, recognizing that evolution sometimes involves letting go of activities that no longer serve our future selves. The conversation touches on the power of outsourcing, prioritizing tasks, and making conscious choices to align with our goals.

Join us in this insightful discussion on evolving in the beauty industry, embracing change, and finding our zone of genius.

In this episode, Jodie Brown welcomes special guest Hunter Donia.

Hunter shares fascinating findings from a recent survey.

Discover how these insights can improve the hairstylist experience for both professionals and clients.

Part 1: Demographics of the Survey

Hunter discusses the demographics of the survey conducted.

500 women in the United States who visit salons participated.

Insights from a diverse group of clients are shared.

Part 2: Online Booking Insights

Explore the surprising results regarding online booking preferences.

Hunter dispels common assumptions about client preferences.

Learn about the willingness of clients to fill out digital consultation forms.

Part 3: Package Pricing

Hunter discusses the preference for all-inclusive package pricing.

Clients value price transparency and convenience.

The benefits of this pricing model for both clients and stylists are highlighted.

Reflecting on the survey findings and the opportunities they present.

Emphasizing the importance of creating a positive, transparent, and enjoyable experience for clients.

Encouragement to adapt and evolve to meet the changing needs of clients.

Closing Remarks:

Thank you for tuning in to this episode of Hairstylist Rising.

Connect with Hunter Donia on his website hunterdonia.com and on Instagram @hairbyhunty.

Stay updated with Jodie Brown and the podcast for more industry insights.

Say hi to Stephanie on Instagram

The link Stephanie mentioned is: Bit.y/beautycoursequiz

Welcome to Hairstylist Rising! I'm your host, Jodie Brown. In today's episode, we're joined by Stephanie Mitchell, an expert in salon and spa marketing, who transitioned into teaching Facebook and Instagram advertising for beauty professionals online. Let's dive in.

Here are the key takeaways from my conversation with Stephanie Mitchell:

Online Education Freedom: Online education provides you with the freedom to teach and learn from anywhere. It's a fantastic opportunity for beauty professionals to expand their horizons.

Course Topic Selection: Choosing the right course topic is crucial. Look for a niche that resonates with your audience and addresses their pain points.

Audience Growth: Start small but smart when building your online course audience. Quality over quantity is key.

Balancing Ventures: Balancing multiple business ventures requires organization and time management. Stephanie's insights on this topic can help you succeed.

Building Confidence: Overcome self-doubt and imposter syndrome by taking action and embracing discomfort. Confidence is a crucial ingredient for success in online education.

If you’re a salon owner, hairstylist, esthetician, or beauty industry entrepreneur and you’ve thought about creating a digital course or starting an online business… do NOT miss out on today’s episode.

Send me a DM on IG and let me know what you thought of today's episode

I recently polled hairstylists on Instagram and more than half said they aren’t even coming close to prioritizing self care enough. For that reason… I invited my friend Brit Carmicheal onto the show to chat about it.

The Need for Consistent Self-Care

• My personal experience with burnout and the journey to self-care.

• Why self-care is not a one-time solution but a consistent practice.

• Self-care as the foundation of energy and business success.

Self-Care Is a Daily Practice

• The importance of awareness and honesty with oneself.

• The mental shift required to prioritize self-care.

• Practical tip: Starting with a "What Lights You Up" list.

Finding Your Self-Care Routine

• How to determine what self-care practices work best for you.

• Breaking free from rigid routines and finding what fits your lifestyle.

• The power of experimenting with self-care for at least a month.

This episode is a must listen for every person in the beauty industry as we spend so much time caring for others!

Say hi to Brit on Instagram

Say hi to Jodie

Say hi to Misty on Instagram

Welcome back to the Hairstylist Rising Podcast! In today's episode, we're diving deep into transforming your money mindset, flipping the script on those unhelpful money narratives that have been holding you back, and discovering how you can use your money as a powerful tool to achieve your life and career goals. I'm thrilled to have a very special guest with us today, Misty, a renowned money coach and life coach dedicated to helping hairstylists like you take control of their finances. 

Episode Highlights:

Understanding Your Money Story: Misty shares her personal journey of financial transformation, from feeling stuck in debt to taking control of her finances

Breaking the Scarcity Mindset: The hosts discuss the scarcity mindset and how it keeps you trapped in financial stress. Misty emphasizes the importance of shifting your mindset to overcome this scarcity mentality

Changing Your Money Habits: Misty offers practical advice on how to break free from unproductive spending habits and make intentional choices with your money

Identifying Your "Why": Discovering the emotional reasons behind your spending habits and financial goals can be a game-changer. Misty explains why understanding your "why" is crucial

Convenience vs. Value: The hosts delve into how people often spend money for convenience rather than true value and share tips on making intentional choices

Mindful Spending: Misty and Jodie discuss the importance of awareness in your spending and how it can free up money for things you truly cherish

Empowerment Through Control: Misty shares success stories of clients who gained control over their finances, showing how small changes can lead to substantial financial freedom

Thank you for joining us on this insightful + powerful episode of the Hairstylist Rising Podcast. Misty's wisdom and guidance have shed light on the power of transforming your money mindset and taking intentional actions to improve your financial well-being. Remember, it's not about restricting yourself but redirecting your resources toward what truly matters to you. If you found this episode valuable, don't forget to subscribe, leave a review, and share it with your fellow hairstylists.

Stay tuned for more inspiring conversations on Hairstylist Rising, where we empower hairstylists like you to excel in your career and life.

Episode Highlights:

• Turning Points of Vulnerability: Sarai shares a pivotal moment when she faced her addiction head-on and found support that led to her sobriety journey. She recounts the transformative experience of opening up about her struggles and the unexpectedly positive response she received.

• Transitioning from Addiction to Purpose: Sarai's recovery journey led her to embrace a new purpose. She talks about her determination to transition from being a party-loving hairstylist to becoming an educator and inspiring others.

• The Allure of Hustle Culture: Sarai discusses her entry into a new form of addiction—overworking. She delves into how she recognized the unhealthy pattern and why it's crucial to challenge the glorification of hustle culture in the hairstylist profession.

• The Impact of Events on Transformation: The pivotal role of events in personal growth is highlighted as Sarai shares how a transformative event organized by "The Goonies" introduced her to new perspectives and inspired her to become an educator.

• Navigating Imposter Syndrome: Sarai and Jodie openly discuss imposter syndrome, its connection to success, and realizing that imposter feelings can persist even after achieving significant milestones.

• Embracing Vulnerability and Prioritizing Mental Health: Sarai emphasizes the importance of breaking the stigma around mental health within the hairstylist industry. She shares insights into her mental health journey and her commitment to advocating for self-care and therapy.

•  

As Sarai Speer and Jodie Brown wrap up their conversation, they encourage listeners to embrace their struggles and prioritize their mental health. Sarai's journey from battling addiction to becoming an inspiring educator is a testament to the power of vulnerability and growth. 

Hairstylist Rising aims to ignite a movement within the hairstylist community that promotes open dialogue, self-care, personal development and chasing after your dreams to build the most fulfilling career possible in this beautiful industry.

Connect with Sarai Speer: Instagram: @theplatinumgiraffe

Connect with Jodie Brown: Instagram: @itsjodiebrown

For more insightful conversations and practical advice on personal growth and success within the hairstylist profession, make sure you’re subscribed to the Hairstylist Rising Podcast.

Key Takeaways:

The Challenge of Salon Life: Vivienne and Jodie delve into the bustling world of salons, highlighting the difficulties hairstylists face when trying to capture stunning visuals of their work amidst the chaos.

Enter Content Days: Discover how Vivienne introduces the concept of Content Days by merging the spirit of "Share the Love" days with creative content production. These days serve as a platform not only to showcase skills but also to facilitate learning among hairstylists.

Share the Love Days: Originally designed for team training, "Share the Love" days are about sharing knowledge, techniques, and skills among the salon staff, fostering growth and unity.

Simplifying Content Creation: Vivienne addresses the challenge of consistent content creation for social media by unveiling the effectiveness of Content Days. Instead of relying on sporadic in-salon captures, stylists can work with models who perfectly represent their desired client base.

Models vs. Influencers: While influencer collaborations make waves, Vivienne emphasizes that collaborations need not exclusively involve high-profile influencers. Local influencers or individuals with significant community influence can yield remarkable results.

Power of Micro-Influencers: Jodie and Vivienne discuss the prowess of micro-influencers, individuals whose localized influence can resonate more profoundly with potential clients compared to macro-influencers with massive followings.

Styled Shoots for Stylists: Vivienne sheds light on the allure of styled shoots, a prevalent practice in the bridal industry. These collaborative efforts between photographers, stylists, and related businesses allow for the experimentation of creative looks and the creation of top-tier content.

Crafting Brand Identity: Vivienne underscores that Content Days offer more than just visually appealing content. They play a pivotal role in constructing a salon's brand identity, ultimately attracting clients who align with the stylist's unique style.

Empowerment Through Content Days: Content Days are a source of empowerment for both emerging and experienced stylists. Newcomers can use these occasions to build portfolios, while seasoned professionals can exhibit mastery in specific techniques.

Balancing Client Experience: Jodie and Vivienne tackle the potential challenge of client experience during content creation. They highlight how Content Days provide a controlled environment for filming, allowing regular clients to enjoy a seamless experience.

Win-Win Collaborations: Collaborations with local influencers or university students, as Jodie and Vivienne discuss, create mutually beneficial scenarios. These collaborations provide valuable content for the influencers' portfolios and high-quality material for the salon's marketing campaigns.

Whether you're a salon owner or a freelance stylist, content days offer an exciting and effective approach to content creation that not only elevates your brand but also enriches the experience for your clients.

Tune in to this episode and explore the strategic advantages of incorporating Content days into your hairstyling journey. Discover the art of enhancing your brand, showcasing your expertise, and attracting your desired clientele through this innovative concept.

Say hi to Viv on Instagram 

Episode Highlights:

• Making Your Salon Space Welcoming: Learn how our guest transformed her salon into a unique and stylish place where clients can't wait to come back.

•  

• Design that Shows Who You Are: Discover how the way you design your salon can tell people about your brand, both online and offline.

•  

• Clients Love Great Design: Find out how a well-designed space can make your clients feel at home and super happy, and why that's so important.

•  

• Your Salon, Your Brand: See how your online brand and your salon design go hand in hand, making your whole guest experience look and feel just right.

•  

• Trust the Look: Understand why keeping a consistent design makes your clients trust you more and want to keep coming back.

•  

• Instagram Magic: Explore how to make your salon look so good that clients want to take pictures and share them online, bringing in even more clients.

•  

• Word of Mouth 2.0: Learn how your amazing salon design can start conversations and get people talking about you in person and online.

•  

• More Money, Thanks to Design: Hear how our guest made her salon even better-looking and ended up making more money – a lot more!

Tune in to this fun episode and get ready to discover how design can turn your salon into a place clients love to visit and can't stop talking about. It's not just about hair, it's about making the guest experience consistent and luxurious from start to finish.

Say hi to Aly on Instagram

From navigating a challenging business partnership and personal life to surviving financial stress and near bankruptcy… Sharon's story is a testament to the power of resilience and finding strength in the face of adversity.

Sharon also dives into her approach to soulful selling in the salon and behind the chair, emphasizing the importance of mindset shifts and genuine connections with clients in boosting retail sales. Join us as we delve into the heart of entrepreneurship and the beauty of human connection in the hair industry.

Episode Highlights:

• Overcoming challenges in business and personal life to reinvent and succeed.

• Navigating the uncertainties of 2020 with unshakable faith and vision.

• The significance of mindset in sales and how to make selling a positive experience.

• Utilizing the "What, Why, How" technique to boost retail sales with both new and existing clients.

• How Sharon's business thrives on genuine connections and storytelling.

• The richness of life found in human interactions and finding joy in serving clients.

• Emphasizing the importance of understanding clients' needs and offering solutions.

• A journey of resilience and transformation in the hairstylist industry.

This episode offers powerful perspective shifts and an introspective look at how to handle the curveballs thrown at us by life and in the beauty business.

Find Sharon on Instagram

Say hi to Jodie on Instagram

Episode Highlights:

• Hayley's journey in the beauty industry and her shift towards mental health education for hairdressers.

• Understanding the concept of authenticity and being true to oneself in different environments.

• The fine line between sharing personal experiences and maintaining professional boundaries on social media.

• The impact of social media in building connections, communities, and conversations in the hairstylist community.

• Finding your unique voice and brand personality on social media to attract the right clients and foster meaningful relationships.

Authenticity on social media is not a one-size-fits-all concept. It is about finding my true self and connecting with my audience in a way that feels genuine and comfortable for me. Whether it's sharing my interests, experiences, or humor, being authentic can create stronger bonds with clients and fellow hairdressers. 

Say hi to Hayley on Instagram

Say hi to Jodie on Instagram

Our guest, Ashley Ramirez, will introduce her consultation system, including the benefits of extended consultations and the lessons she learned from past experiences to avoid miscommunication. Her personal drive to set herself apart and provide a unique experience has been a driving force in her career as a hairstylist and what propelled her to open a salon suite and become an independent beauty pro.

Implementing this consultation framework has had a significant impact, with clients feeling heard, cared for, and valued. This has resulted in increased client retention and referrals, as well as boosted profits from services and retail sales. Building deeper relationships and trust with clients is a key outcome of this system.

We'll also touch upon the significance of actively asking for the sale while educating clients about the benefits of recommended products. So, join us as we dive into these essential elements of a successful consultation process for hairstylists.

Say hi to Ashley on Instagram

Say hi to Jodie on Instagram

Highlights & Key Takeaways:

• Chrystal's journey from being gifted a salon to starting a tech company

• The pivotal moment that led Chrystal to realize her passion for systems and inclusivity

• The challenges faced by salon owners in understanding business scalability and retirement planning

• A hairstylists encounter at a startup weekend and the serendipitous events that unfolded

• The process of participating in a pitch competition and forming a team to build a prototype

• The significance of community and mentorship in navigating the tech industry

• Chrystal's vision for All Hair Academy Tech as an all-in-one salon management and e-learning platform

• Empowering salon owners to maintain brand autonomy and lead with their values

• Chrystal's insights on the possibilities and opportunities within the beauty industry

If you're a hairstylist or salon owner looking to scale your business, this episode is a must-listen. Get ready to be inspired and motivated to pursue your entrepreneurial dreams in the beauty industry.

Let us know what you thought of the episode!

Find Chrystal on Instagram

Visit the All Hair Academy website

Confidence in Your Decisions:

• Overcoming negative messaging about your decisions

• Understanding that confidence is built through action

• Embracing the idea of starting before feeling fully confident

Confidence in Your Communication:

• Overcoming fear and hesitation in expressing yourself

• Recognizing the importance of honest and mindful communication

• Exploring ways to bridge the gap in difficult conversations

Confidence in Your Money:

• Shifting the perception of money from a source of shame to a tool for success

• Taking control of your financial situation through assessment and planning

• Understanding that small steps can lead to significant changes in your financial confidence

Building confidence as a hairstylist requires challenging negative beliefs, embracing action, and practicing mindful communication… so you can enhance your skills and achieve greater confidence in your career.

Want to connect with Misty? Go connect with her on Instagram

https://www.mistyjayne.com/

Key Takeaways:

Shelby's experience taught her that it's never too late to change your mind. Skills acquired in one role can prepare you for the next step, rather than defining your entire career. Self-awareness and intentionality play a crucial role in making career decisions. Understanding your strengths, passions, and values aligns you with the right path. Additionally, reframing change as a neutral opportunity, rather than a step back, allows for open-mindedness and growth. Critically allocating energy to decisions based on their alignment with personal goals leads to fulfillment.

The conversation with Shelby Batoncourt provides valuable lessons for individuals in the beauty industry. Embracing change, nurturing self-awareness, and making intentional decisions can lead to personal and professional growth. 

Whether you're an aspiring salon owner, educator, independent stylist, or commission-based stylist, this episode offers insights and inspiration to thrive in the beauty industry. 

Subscribe to the Hairstylist Rising podcast for more discussions and stories to support your hairstylist journey.

Jessica is the founder of Love Hera Goddess which is a mobile styling company AND has it’s own line of incredible products specifically formulated for hair extensions.

Inspired by clients who wished she could style their hair every day, she came up with the idea of creating an app that connects independent hairstylists with clients who want personalized services at their homes. 

She talks about the process of building the app and the challenges she faced along the way. Additionally, she shares her experience in developing her own line of hair products, focusing on creating a hair fragrance first and how the line evolved. 

The episode concludes with her future goals of expanding her product line and getting her products into salons… you will have to try really hard not to be inspired by this one!

I loved how transparent and open Jessica was about:

• Finding the inner strength to keep going after failed attempts and roadblocks

• How to actually execute the ideas and when to take calculated risks 

We’re also breaking down some of tne of the key traits successful beauty industry entrepreneurs share.

Check out Love Hera

Find Jessie on Instagram

Say hi to Jodie

Our guest, a talented stylist from a small town in Kentucky shares her reasons for leaving her commission salon and becoming an independent stylist. 

Allie was tired of missing out on precious moments with her family and having to ask permission for time off… so she decided to take control of her career.

The transition into becoming a booth renter wasn't without its challenges. Allie opens up about the unexpected hurdles she faced, from navigating taxes to figuring out how to pay herself and manage supply expenses. Without proper guidance in her salon community, she had to find answers on her own.

The turning point came when the guest realized the power of effective marketing. She shares her journey of relying on existing clients from her previous salon and the realization that attracting new clients required a fresh approach. By following inspiring educators and focusing on building her brand, she discovered the strength of social media in showcasing her skills and attracting the right clientele.

You’re going to hear:

• The biggest challenges stylists face when they become self-employed

• The client shed that Ally experienced after leaving the commission salon world

• How Allie is making more money now working 3 days a week behind the chair as an independent stylist than she was when she was working full time with clients

Ready to take your styling career to new heights? This episode provides the inspiration and guidance you need. Embrace the freedom, flexibility, and control that come with going independent while attracting clients who value your work.

Tune in and unlock the secrets to success as an independent stylist.

Say hi to Ally on Instagram 

Say hi to Jodie on Instagram

We’re going to discuss:

• How to combine your paid and organic strategies for amazing results

• Using paid advertising to boost your bottom line

• How to avoid “discount shoppers” when running paid ads

• Why no amount of ad spend will build a sustainable marketing strategy if you abandon the organic part of your business

• The role guest experience plays in an effective marketing strategy

• Utitlizing Google as a “social” platform

Let Jodie know what you thought of this episode!

Find Jamie on Instagram

The TGIM website

In this inspiring conversation, we dive deep into Misty Jane's wealth of knowledge and expertise, and explore how to align your money mindset for unparalleled success. 

Misty is sharing her invaluable insights, empowering you to break free from limiting beliefs and step into a mindset of abundance.

 Get ready to uncover practical tips and transformative exercises that will help you shift your perspective and open the doors to financial freedom as a hairstylist. Prepare to be inspired as Misty Jane guides you toward unlocking your true potential and creating a prosperous future.

We’re gonna dive into…

The Influence of Personal Money Blocks on Pricing and Perceived Value:

• Explores how personal money beliefs can affect pricing strategies.

• Discusses the importance of understanding and addressing these blocks.

• Highlights the significance of perceiving and communicating value to clients.

Unpacking the Energetics of Money and Self-Limiting Beliefs:

• Examines the role of mindset in attracting financial abundance.

• Explores common self-limiting beliefs that hinder business growth.

• Provides insights and strategies to overcome these limitations.

This is Part 4 of a 4 Part Series

Check out our collaborators:

Misty Jayne - The Cash Confident Stylist Podcast

Lindsey Means - The Find Your Wai Podcast

Anna Lamber - The Woo Woo Hairstylist Podcast

Ashley’s story is a perfect example of the ripple effect in your career and life that can happen when you take your dreams as a hairstylist, salon owner, or beauty industry entrepreneur seriously.

We’re diving into…

Focusing Your Social Media Efforts to Connect with the Local Community:

Ashley shares strategies to use social media effectively to engage with the local community.

Highlighting the importance of targeted content and engaging with followers.

The Benefits of Turning Away Clients:

Surprising insights on how saying no to certain clients can actually benefit both the stylist and the clients themselves.

Exploring the power of setting boundaries and cultivating a clientele that aligns with your values.

Harnessing the Power of a Bad Review:

Ashley recounts how a negative review helped her reconnect with her intuition.

Discussing the lessons learned from feedback and the importance of staying true to yourself.

The Value of Keeping Your Book Open:

Exploring the reasons why hairstylists should avoid closing their books and remain open to new opportunities.

Insights into maintaining a thriving business by embracing a mindset of growth and adaptability.

Pursuing Passion Projects and Time Management:

Ashley's experience as a multi-passionate entrepreneur and managing time effectively.

Strategies for balancing various projects and passions without compromising success.

In this captivating conversation with Ashley, you’ll be treated to a perfect fusion of inspiration, practical advice, and a compelling narrative. Through Ashley's firsthand account, valuable insights on leveraging social media to foster hairstyling career growth are shared. 

Her success story serves as a testament to the transformative potential of treating your business seriously and implementing significant changes to realize your dreams.

Many hairstylists focus solely on the surface-level aspects of their business and ignore the deep foundational work necessary for long-term success. 

Throughout the episode, Chris opens up about his own vulnerabilities and the personal development strategies he's employed throughout his 22-year career in the beauty industry. From mindset shifts to goal setting and self-care practices, Chris offers practical takeaways for hairstylists looking to enhance their personal and professional lives.

Whether you're a salon owner, stylist, or leader in the industry, this episode is a must-listen for anyone looking to unlock their full potential. 

Take advantage of this insightful conversation with Chris, and learn how you can take your hairstyling career to the next level with personal development strategies.

Tune in now to discover how to leverage personal development for success in the hairstyling industry!

Say hi to Jodie on Instagram

Find Chris on Instagram

Her unique formula has garnered international media attention and five-star reviews from thousands of people whose lives have been transformed by her program.

In this episode, Oonagh will share her expertise on the following topics:

• Following your intuition

• Building habits that support your goals

• Breaking up with your bullshit and the importance of self-awareness

Although you're a hairstylist, you're more than your career. Oonagh will share how health and fitness can teach you about business, and how mastery in one area of your life can positively impact the rest of it with intentionality. Oonagh is the founder of the Feel Good Movement, which recognizes that fitness is not about a number on a scale, but feeling good. She's also a total genius when it comes to habits in general, life, and business.

As Oonagh says, if you want to reach your highest potential and kick ass in life, it starts with feeling good right now. But, a warning - this episode is labeled explicit for a reason. So, buckle up and get ready to learn from one of the best in the business

Links:

www.fitfeelsgood.com

www.instagram.com/oonaghduncan 

We'll be discussing how she made the transition from working behind the chair to becoming a full-time educator and content creator.

We'll dive into the challenges she faced when she decided to step away fully from her clientele, and the risks involved in giving up a six-figure salary to focus on education. Jamie will also talk about how she got into influencer marketing, starting as a consultant for brands and then moving into content creation for brands such as Biolage & more.

We'll be discussing the importance of education in the beauty industry and the different paths hairstylists can take in creating a business for themselves. Jamie will share her experience as an independent educator and the different opportunities available to stylists in this ever-evolving area.

We'll explore the role of social media in the beauty industry and how independent hairstylists can leverage platforms like Instagram and YouTube to grow their businesses and attract brand partnerships.

You can expect to gain valuable insights and inspiration from our guest's journey and learn about the different paths available to hairstylists in the beauty industry.

If you’ve been drawn to think outside the services you’re providing in the salon… I hope this episode will empower hairstylists to explore different ways of creating a successful business and embrace the power of education and social media in their careers.

Links mentioned in today’s episode:

Send Jodie a DM on IG

Send Jamie a DM on IG

✨⁠ 10 free Instagram captions: http://www.jamiedana.com/freecaptions

✨⁠ Social Stylist Plan: http://www.socialstylistplan.com

✨⁠ The Social Suite Membership: http://www.thesocialsuiteforhairstylists.com

✨⁠ RISE Social Academy: http://www.risesocialacademy.com

Jamie’s also teaching a free class Thursday May 4th & Sunday May 7th: How to make $1,000/day in the salon while working just 3 days a week with clients you loved!…without working 12 hour days OR having insanely expensive services!

We’re going to touch on three main points to elevate branding for luxury services. 

1. Communicating value and transformation by focusing on what is in it for the client. 

2. Consistency in messaging and branding to build trust with clients. 

3. Customization to create a unique experience for each client. 

We chat about the importance of consistency and over-delivering to maintain trust and ensure repeat business. As professionals in the beauty industry, we understand the importance of a well-defined brand to attract clients and build a loyal following and that’s exactly what we are diving into today.

This is Part 3 of a 4 Part Series

Check out our collaborators:

Misty Jayne - The Cash Confident Stylist Podcast

Lindsey Means - The Find Your Wai Podcast

Anna Lamber - The Woo Woo Hairstylist Podcast

We’re talking about the journey of being in the beauty industry, how to overcome self doubt, how a retreat led to a spiritual awakening as a hairstylist, Kristens take on being guided by the universe and manifesting your dreams and a whole lots more.

I’ve always said even with aligned intentions and having the knowledge you need, the magic happens when you put in the work. I’m sharing my unpopular opinion on that in today’s episode so let’s dive in.

“Nothing worth it is ever just handed to you.”

🌸Learn more about Beauty Biz Brand Academy🌸

In this episode, we discuss how marketing is an essential skill that every business owner should learn. Marketing is not just about attracting new clients, but also about potentially increasing monetization from your existing clients. If you have a solid relationship with your clients and provide them with an incredible guest experience, there are so many ways to monetize your email list in the next couple of weeks.

It's crucial to feel confident that you can pivot with limited drama, even if Instagram ceases to exist tomorrow. You need to be able to sustain the business that you're working to build, and marketing is not a skill you can afford to opt out of. Think about the fundamentals of haircare, for instance. These are foundational skills that you learn once and then continue to develop through continuing education.

You can learn the foundational skills of marketing, too, and I know that you have what it takes to do so. You've learned harder things than this before. It's essential to learn these skills one time so that you have that foundational knowledge when things change in the future, which they will. You can pivot and take what you're doing to the next level.

Having foundational marketing skills will help you avoid reckless decision-making that doesn't align with your brand and could alienate potential clients.

 If Instagram were to shut down tomorrow, you would have a deep understanding of your ideal client and where they are hanging out. You would be able to choose platforms strategically and think analytically.

Marketing is the best way to take control over your business and attract clients, but it's also crucial to sustain it. It's not something you should be scared of learning because it's a fundamental skill that every beauty business owner needs to understand… and it’s going to give you the skills to conquer whatever may come in the business world.

A micro salon typically consists of a suite or studio with 2-5 chairs, which provides the same salon experience as a larger establishment. It's an alternative option for those who may not be interested in owning a traditional salon business.

One of the benefits of the micro-salon model is that it comes with lower overhead costs. Additionally, it allows the owner to help build the lives and careers of others. However, it's important to note that there are still expenses associated with running a business, and budgeting is crucial for success.

If a stylist chooses to open a micro salon, they should keep in mind that they will be responsible for leading a team of stylists and assistants. It's essential to develop leadership skills and learn how to run a successful business.

Owning a micro-salon is just one of many paths to becoming a business owner. With dedication and hard work, it's possible to achieve success. Laura, for example, was able to generate a quarter million dollars in revenue in her first year of operating two studios with five chairs and four employees.

Grab The Micro Salon Checklist

Visit Laura on Instagram

In this episode Lindsey Means talks about using Human Design in a way that instantly elevates your clients experience making it feel like luxury.

This is Part 2 of a 4 Part Series.  In Part 1,  we dive into building a business as a luxury hair extension provider.

Learn more about Lindsey

Lindsey Means - Human Design Expert & Guide Freebie: https://lindseymeans.podia.com/33ways

🤳Instagram: https://www.instagram.com/lindseymeans_/

💻Website: https://www.lindseymeans.com

👑Find Your WAI Podcast: https://www.findyourwai.com

🧘🏻‍♀️Link to get Human Design Chart: https://www.jovianarchive.com/Get_Your_Chart 

Anna Lamber - The Woo Woo Hairstylist

Misty Jayne - The Cash Confident Stylist

Get ready to have a breakthrough year around luxury services and experiences.

In today’s episode I am interviewing Kristina Russel who is a renowned global educator, podcast host and hairstylist from Sydney, Australia.

We’re talking about…

• Finding a niche

• Becoming an educator

• Messaging to attract the perfect clients

• Building a brand as a hairstylist and then moving into building a brand as an educator

• Finding out what makes you feel successful

• Paid consultations

Listen to Colour Kristina Talks

Visit Kristina on Instagram

Visit Kristina’s website

We are discussing the difference between discounting and well-thought-out promotions. While promotions can be an effective marketing strategy to attract new clients and offer value, discounting can have negative long-term consequences for a stylist's brand and reputation.

Next, we explore the reasons why hair stylists might be tempted to offer discounts, such as slow business or competition. However, we caution against relying on discounting as a long-term strategy and discuss alternative ways to add value without devaluing our work.

We tackle the topic of "charge your worth," a popular phrase on social media. 

We are sharing insights on attracting new clients. We discuss the importance of building a strong online presence, delivering exceptional service, and leveraging referrals. We also offer tips for using promotions to attract new clients without sacrificing our value.

Overall, we hope this episode encourages hair stylists to prioritize their value and worth in their pricing strategies and promotions. By focusing on building a strong reputation and delivering exceptional service, we can attract and retain clients in the long term.

🌸Get instant access to my FREE masterclass “Building An Aligned Clientele As A Hairstylist”🌸

🌸Learn more about Beauty Biz Brand Academy🌸

In today’s episode, I’m going to share a masterclass I taught all about how to build your brand & elevate your beauty biz in 2023.

Every hairstylist, esthetician, salon owner & beauty biz owner needs to listen to this.

After this class you'll understand:

• The biggest mistakes beauty pros are making in terms of building their brands

• How to ditch stressing about "beating the algorithm" forever and rise above the noise when marketing on social media

• What today’s most trusted & profitable brands are based on (and how to translate it for your beauty business)

🌸Join Beauty Biz Brand Academy🌸

Want more FREE education? 🌸Get instant access to my FREE masterclass “Building An Aligned Clientele As A Hairstylist”🌸

In this episode, we'll be talking about luxury hair extensions and what makes a service truly luxurious. Whether you're a seasoned hairstylist or just starting your journey, you'll find plenty of valuable tips and information to help you grow your business.

My guests for this series are three soul-led entrepreneurs who are making a big impact in the hair industry. They'll be sharing their experiences and insights on topics that can help you stand out in a competitive market.

Join us for the rest of this series as we dive deeper into creating a luxury brand as a hairstylist, how to get real with your money and your mindset and share our best practices for success. Whether you're looking to attract high-end clients or take your business to the next level, this series is for you.

Connect with Anna Lamber

Freebie:  How To Grow Your Extension Clientele

Instagram:  @woowoohairstylist

Web-Site: www.woowoohairstylist.com

Woo-Woo Hairstylist Podcast:  Woo-Woo Hairstylist Podcast

Redefining the way you think of success and failure. 

• How to deal with and even see the opportunity in difficult situations. 

• Looking for lessons & practicing self-awareness

• Setting healthy boundaries in your business

• Keep the promises you make to yourself

We even dive into how to balance earning money and keeping the time in life for the things you truly value.

Say hi to Laura on Instagram

Say hi to Jodie on Instagram

Want to build an aligned clientele as a hairstylist? I’ve got you covered. Click here to watch my on-demand masterclass… for free.

Calling all hairstylists, salon owners, estheticians, facialist, waxers, lash & makeup artists… basically all beauty pros: you CAN use social media to increase your income, not just chase engagement.

In today’s bonus episode I’m chatting with Stephanie Mitchell about her upcoming event social pop party and how she’s curated the speakers to give you the ultimate experience.

We’re also talking about certain features on Instagram that can help you start conversations with your audience and build the kind of connections that lead to booking.

Get your ticket for Social Pop Party

My guest Jacqueline Rodriguez is a hairstylist and salon owner who was an early adopter of the clean beauty movement.

 🌸What to look for in clean beauty products

 🌸The importance of embodying your values as a beauty entrepreneur

 🌸The process of switching out your current products 

If you’ve been curious about leading with sustainability or clean beauty in your business, this is an episode that you don’t want to miss.

Visit Jodie on Instagram

Visit Jacquelyn on Instagram

This episode is an unfiltered look inside the world of one of our industry's biggest names. Amy has been featured by industry publications such as Behind The Chair & Beauty Launchpad and has also worked for huge brands like Wella and Schwarzkopf.

Amy will share a different side to the industry and she will inspire you to to go for your dreams and take advantage of the oppurtunities that land in your lap. Start afraid... just start.

Say hi to Amy

If you’re a hair extensionist this will resonate with you but I believe there are valuable takeaways for any hairstylist.

Key Takeaways from this episode:

• Discounting your services is often a sign you’re discounting yourself

• The first step towards turning things around if you’re unhappy with where you are

• What to instead of hustling

Visit Jodie on Instagram

Visit Anna on Instagram

• The biggest mistakes beauty pros are making in terms of building their brands
• How to ditch stressing about "beating the algorithm" forever and rise above the noise when marketing on social media
• What todays most trusted & profitable brands are based on (and how to translate it for your beauty business)

Today’s episode

Why do you need to think about branding for your beauty business? Your brand as a hairstylist, salon owner or beauty professional goes so much deeper than social media or marketing. It’s about your guest experience and how you communicate that before someone even walks through your door.

We will be discussing Kia’s journey in the beauty industry and as a business owner and some key points are:

💎Operating with integrity

💎How to honor the customer experience

💎Infusing your values into the salon experience

💎Communicating the guest experience

💎The magic of specificity 

… and so much more. Kia is sharing what happened in her business in REAL time when she got intentional about her branding and it will blow your mind. Sometimes we 

Check out Kia on Instagram 

• The biggest mistakes beauty pros are making in terms of building their brands
• How to ditch stressing about "beating the algorithm" forever and rise above the noise when marketing on social media
• What todays most trusted & profitable brands are based on (and how to translate it for your beauty business)

In today's episode of Hairstylist Rising: I wanna shift your mindset around a few things when it comes to being a hair stylist, being a service provider in the beauty industry.

The impact that hairstylists and beauty professionals and service providers can have on this world goes so far beyond what it is that we create behind the chair.

Listen in for a dose of inspiration, motivation & encouragement 🌸

🌸Learn more about Beauty Biz Brand Academy🌸

Want to market your beauty business? Well, as the face of that business… you’re going to want to allow potential clients to put a face to the name. I’ve invited brand photographer & marketing agency owner Jamie Cornish on the podcast today to share her knowledge so you can decide how to:

Find the perfect photographer for you

Get the most out of your shoot: including what to wear, what to bring, how to prepare and what shots to ask for

What to do with your photos once you have them

🌸Get instant access to my FREE masterclass “Building An Aligned Clientele As A Hairstylist”🌸

Today we are talking Instagram marketing for your hair of beauty business. 

We're going to take a slightly different approach and talk about the things that we should be letting go of in 2023. So essentially I'm going to give you “what not to do on Instagram to attract clients as a hairstylist” in today's episode. 

This gets really specific and make sure you listen till the end, because in the fifth point, I'm actually going to give you three action items that you can implement in 10 minutes or less, that will help you get better results from your Instagram marketing starting today. 

If you are wanting to learn how to better use Instagram to market your salon, suite, chair or business as a hairdresser in 2023 this is an episode that you definitely do not want to miss

It’s ALWAYS the right time to reflect & set goals for your beauty biz and your life… but there’s something a little magical about a new year so let’s take advantage of it.

We’re going to talk about the power of belief, the crazy phenomenon that happens once you see something is possible… and I’m going to walk you through setting a vision for 2023.

I’m not going to leave it there though, we are going to break it down into action steps, practice gratitude, release the things that are no longer working and together create a game plan for the best year of your life.

My mission is making sure no hairstylist is stuck working with the wrong clients, in environments that don’t light them up or hours that don’t allow them a life outside the salon.

I want you to have freedom AND options in your career, both behind the chair and online.

Visit Jodie on Instagram

Shelby Bettencourt is a salon owner, educator and host of The Healthy Wealthy Stylist.

As a hairstylist, we all know that this can be a very physically draining job. 

During today’s episode Shelby is sharing the tools she used to take care of herself during her career. She’s going to talk you through:

1. How she transformed her relationship with food to heal her body
2. The power of movement
3. Breathwork

Shelby guides us through a breathwork exercise in practice so make sure you listen till the end!

Visit Jodie on Instagram

Learn more about Shelby

We’re answering the big questions like…

What is a virtual assistant?

How can a virtual front desk team take client communication off your plate & to the next level?

Lastly, we’ll talk about whether or not a VA or online salon receptionist is right for you and where you are in your business right now because let’s be honest… 

When you go independent as a beauty professional or open a salon… you’re really just hoping to make it work a lot of the time. 

The extra tasks and job descriptions don’t get to you right away because your business is your baby! You are inspired and ready to go and you feel like this limitless energy and excitement will be around forever, amiright?! You may… have created some habits that after a few months you aren’t exactly thrilled to upkeep. 

Adding a team member or systems to support you is the best way to combat this and today’s episode will help answer whether the first option is a good fit.

💖Visit Jodie’s Website 💖

✨Say hi on Instagram ✨

💆‍♀️Learn more about StyleSmart VA

As a beauty professional your relationship with your clients is paramount… and you might be surprised to learn that growth in your salon business starts with YOU.

This thought provoking episode is a mix of tough love & inspiration that will show you how powerful it can be to drop the ego and dig deep.

Not only will you grow your business behind the chair and increase your client retention… but you will be a happier person.

Misty is sharing the 3 shifts that she made behind the chair that made a huge difference in how she feels, how she works and the bottom line in her business.

Grab “5 Easy Instagram Reels Prompts For Hairstylists”

Check out Simple Salon Reels

Creating reels that help you reach your business goals doesn’t actually have to be that hard.

Video content is here to stay BUT you can incorporate reels without dancing on camera or becoming a professional videographer I promise.

Now, In today’s episode all about Instagram reels… We’re going to talk about common mistakes, best practices and the recents updates instagram has made concerning reels and content in general. 

We are talking about:

• Mistakes to avoid when creating reels for your beauty business
• Best practices to get results with video content as a hairstylist
• New Instagram updates that make reels easier and more fun

Thanks for listening to the Hairstylist Rising podcast!

There are three strategies we are going to talk about today to help you think outside the box and grow your business and they are in order of speed. Make sure you listen all the way to the end because the third strategy is akin to turning on the taps for new clients.

• Partner with another business to boost visibility

• Referral incentives

• Use Facebook & Instagram ads

Maybe you’re moving cities, opening a new location, introducing a brand new service that you want to promote or you’re coming back from a maternity leave. You need to increase the cash flow and fill gaps in your schedule fast.

Needing to attract new clients to your beauty biz?

Listen in.

Find Jodie on Instagram

Find Hairstylist Rising on Instagram

Beauty industry advertising queen Stephanie Mitchell is back on the podcast today and we’re diving into what’s new for Facebook & Instagram ads as well as how you can use paid advertising to attract clients or increase your retails sales.

Stephanie teaches hairstylists, salon owners, estheticians, permanent makeup artists and all other beauty professionals how to use paid advertising to grow their businesses.

We are talking about holiday promotions, salon gift cards, spa treatments and more. 

Don’t miss this episode!

Register for our FREE workshop: How To Build A Full Appointment Book Using Facebook & Instagram Ads

It doesn't have to be this way. I know that for myself and for many of my students, social media has allowed us to build businesses that we love and work with and connect with people that really align with our goals as business owners and as human beings.

So there is a really positive side to learning how to properly use social media. There's also a dark side, which I am going to be addressing today, as well as giving you some actionable solutions so that you can continue to market your business without the feeling of burnout and stress. 

I'm gonna give you a combination of some tough love, some actionable steps, and some mindset tricks today, and I am really, really excited for the impact that this episode is gonna have on your business and your wellbeing because both of those things are important and really can't exist without one.

Every salon owner, esthetician, suite owner, commission stylist and independent hairdresser should listen to this.

Come say hi on Instagram

Grab the FREE Instagram Visibility Challenge Mini Course

Brittany Carmicheal is focused on changing the industry (and through that, the world) one hairstylist at a time.

Today’s episode is all about finding your joy, finding fulfillment and protecting your energy in the modern world.

Every hairstylist, salon owner, esthetician, makeup artist and beauty professional needs to listen to this episode.

Links mentioned in the show:

Sign up for her free class!

Grab her guide “5 Ways To Find More Money”

What is the difference between branding and marketing as a hairstylist or beauty professional?

Ren Jones said this “​​Marketing is the equivalent of asking someone on a date. Branding is why they say yes”

In other words… when you’re marketing essentially you’re extending an invitation to be a part of your community, your business and your culture.

Your brand IS that culture, how people perceive you and how your values, voice and visuals communicate what you’re all about.

In today’s episode we will talk about both.

You don’t need tens of thousands of followers to build a profitable business by marketing yourself online… you do need the kind of personal brand that makes you irreplaceable in the eyes of your ideal clients.

Find me on Instagram and come say hi!

The three most important things that you can do as a hairstylist to elevate your brand. You know, and I know a brand is one of the most valuable things that you can spend your time creating for your beauty business. 

👉🏼 Clarity

👉🏼 Connection

👉🏼Consistency

Dialing in and elevating your brand as a hairstylist is something that's going to serve you for the months and years to come. Creating a captivating brand for your beauty business is one of the most important things you can do. 

Examining these three areas will help you elevate your brand & guest experience and lead to forever loyalty and ultimate trust with your guests.

The best way to support this podcast is to share with a friend & leave a rating or review on 

Carli Burton had to overcome some major challenges ( Workplace discrimination & a worldwide shutdown to name a couple) to get where she is today and she’s sharing about her journey to inspire you to find your purpose during difficult times and keep going.

We’re also talking about how getting clarity on her brand enabled Carli to open, grow and then MOVE a salon suite successfully during her first 3 years in the industry.

No matter where in your journey as a hairstylist or beauty pro you are, you definitely want to tune into this episode.

One. She is the concrete proof that as a hairstylist and visionary you can do ANYTHING

Two. As an intuitive business coach ebony is the perfect person to discuss big dreams, fear, taking risks as a beauty business owner and how your energy and personal growth with change your business. 

We discuss:

• How to face your fears and finally chase your dreams
• Assessing and raising your vibration
• The true cost of hustle culture
• Nurturing your dreams
• Self care & sustainability in your business practices

This conversation was so deep and beautiful that I believe you’ll feel inspired, transformed and lit up by the end of it. 

I can’t wait to get started to without further ado… let’s chat with Ebony

⁠

In today's episode we are having an important conversation even if it's a little uncomfortable on ways you may be self-sabotaging. ⁠

⁠

I’ll get into some details of how some of these things have affected me and those close to me in the episode because I want you to know if you’re here right now… you’re not alone and I don’t want there to be any shame or guilt surrounding it.⁠

The reality is that whatever you've done up until this point... has led you to where you are.

⁠

That means, if you want something to change in your career or your life… something has GOT to change with the way you approach it.

⁠

👉🏼Sometimes when you're too close to the problem though... the solution feels impossible to see, so I'm going to help you out.⁠

⁠

You'll leave this episode with the tools and consciousness you need to turn things around.⁠

⁠

If you're a hairstylist who isn't happy with their career right now... OR if you’ve had a bigger vision or dream inside you that you’ve shied away from… this episode is for you, friend.⁠

My guest today did just that and she’s going to share some of her secrets and tricks to empower you to live life on your own terms and alleviate the fear of change.

Today’s episode is extra special to me because my guest today is ALSO one of my amazing BBB alumni. She’s done amazing things and I can’t wait to share her journey with you.

This conversation is so inspiring and if you are a visionary stylist it will resonate with you on a really deep level.

I spent a lot of my career feeling misunderstood or like I didn’t quite fit in and we are going to dive into how creativity and vision can feel like a burden… and how life changing it is when you learn how to channel it.

We’re diving into:

💖⁠ Rebuilding a dream clientele at lightening speed

💖 What to do when you aren’t content with where you’re at

💖 What really matters when building and rebuilding a business

💖 How hairstylists and beauty pros can create lives of freedom

💖 What it actually looks like to take a leap of faith

If YOU are a visionary stylist who wants to build a brand and marketing plan that will allow you to create your dream business… the waitlist for my group coaching program is now open and you can get on the waitlist. 

Some huge changes are coming… BBB is going to have even more support and evolve into the complete branding and marketing resource for hairstylist and that means the investment will be changing, being on the waitlist is the only way to get the current pricing when we open our doors for the presale. Head to www.jodiebrown.ca/bbbwaitlist now to be notified.

Get on the waitlist for BBB now

Say hi to Sam on Instagram

I’ve said it before and I’ll say it again… your visual branding is a vital part of communicating what you do, who you serve & who you are to ideal clients but I still encourage you to do the foundation work first so you can be sure your branding hits all the right notes and speaks directly to those dream clients. 

With that being said I want to introduce you to my guest!

Aly McKinnon is a hairstylist, salon suite owner and interior designer enthusiast who has taken all her passions and fused them together to create The Organized Hairstylist, a brand that’s purpose is helping hair pros get organized in their physical space and create salon suites they love.

Today we are talking about which pieces are worth investing in, how to make a big impact on a small budget and what the costs actually look like to go majorly custom… that part is going to really surprise you because it definitely was a way different number than I was expecting.

Remember hair pros…

“Your brand is the single most important investment you can make in your business.” - Steve Forbes

@citrine.hair

@theorganizedhairstylist

Major announcement for stylists who want to create reels in MINUTES that actually connect with dream clients: Simple Salon Reels is here! ✨ ⁠ ⁠ Stop spinning your wheels & wasting precious time scrolling the reels tab for inspo... especially when you can spend $37 (if you join today) instead 💖⁠ ⁠ You can get instant access to Simple Salon Reels now, click here🎉⁠

⁠ Why am I so excited about this? It's a fast & easy solution to take the stress out of video content for hairstylists.⁠ ⁠ Simple Salon Reels gets you:⁠ ⁠ ✨Customizable Done For You Canva Reels Templates ⁠ ✨50 Ready To Use Reels Prompts⁠ ✨Video lessons walking you through everything from capturing video content to creating reels in minutes⁠ ✨ Reels That Grow Your Clientele⁠ ✨ Simple Salon Reels Planner⁠ ⁠ I wanted this to be accessible to ALL hairstylists because you've spent enough time stressing over Instagram updates! The early bird price of $37 goes away tonight.

Learn more about Simple Salon Reels here

The requirement to be “on” all the time is one of the biggest challenges business owners face, particularly within the service industry. The relationship between beauty pros and their guests is unlike any other but you can’t pour from an empty cup.

Time is a non-renewable resource and my guest Hunter Donia is helping hairstylists take theirs back. On today’s episode we are going all in on:

• Implementing boundaries
• Automation
• Using technology to save you time
• Effective client communication
• Making sure the “success” you are chasing is aligned with what you truly want

Get ready to be inspired!

Find Hunter on Instagram

Grab 5 Ways To Automate Your Business

In this episode Reonna is going all in on contracts and consents as well as giving actionable advice you can apply to your business today.

Two of the major takeaways from today’s episode are how to make sure that your cancellation policy is ACTUALLY legit and enforceable (it’s not hard but you may be skipping this step) and how to make sure your insurance is covering everything you think it is.

This episode taught me a lot about protecting time and money as a hairstylist, salon owner or beauty entrepreneur and you don’t want to miss it!

Check out Reonna on Instagram

Whether you are an independent stylist, you rent a booth or work in a suite, you’re a beauty industry entrepreneur or you run a team based salon… the lessons in this episode will help you thrive in your business.

One of my favorite takeaways is this: Your work as a hairstylist or beauty entrepreneur is more than your revenue generating hours… and we’re going to walk that through how you can free up white space in your calendar so you can work on your business instead of just in it.

Ps. You know that my favorite topics, branding and marketing, make an appearance in this episode too!

Say hi to Kelly

With a recession looming we want to empower stylists, beauty pros and salon owners to release the fear that the outside world maybe creating.

We're walking you through where you should focus and what you CAN control... as well as some statistics that may surprise you.

We talk about taking responsibility and planning your future, deciding what’s important to you and how to face your fears and not let them stop you.

We talk about imposter syndrome, manifestation, mindset, limiting beliefs and letting go.

You’ll also get TACTICAL steps to work through limiting beliefs and fear that could be holding you back from achieving your goals.

We talk about building a lifestyle business and visualizing exactly who you want to be… then designing your business to help you get it.

Hint: there’s one practice that is basically guaranteed to get you clarity.

Whether you’re a hairstylist, salon owner, bridal beauty pro, makeup a

Find Jodie on Instagram

Today on the show Elisha is going to teach on:

Different paths in the beauty industry

The top 3 systems to introduce as soon as possible

Connecting with your vision

How getting specific will change your life

We’re also going to touch on how to take the first step if you have dreams of creating your own product line! So, we’re just about to dive into today’s episode but before we do: I have to ask something of you. 

If you love the hairstylist rising podcast and you’re listening on Apple Podcasts, please leave a rating and a review.  

Tell me what you love, your favorite topics and anything you want me to cover on the podcast! 

Your reviews help more stylists discover Hairstylist Rising!

Find Jodie on Instagram

Find Hairstylist Rising on Instagram

...or at least that is what I thought when I was chasing this unrealistic idea of "work life balance."

I think that for so many of us, the idea of work-life balance is just another goal to hit or something unattainable that we have to chase. 

On today's episode, I have brought on Kim Kennedy, who is a stylist and a business coach for hairstylists. And we are going to talk all about what Kim likes to call salon life harmony.

So we're no longer trying to. Achieve some sort of balance. We are honoring ebbs and flows and really working on how we can incorporate boundaries that let us enjoy our lives and thrive in business. I am really excited for this conversation and I think that you are going to love it. 

Find Kim on Instagram

What, if you could see more engagement, new client requests and followers in just three days. Well, I have good news.

I'm hosting a FREE three-day challenge just for hairstylists starting on June 5th.

That will help you do exactly that. Here's something you might be surprised to hear a lot of hairstylists  are actually missing some of the key elements on their Instagram pages and posts that are keeping their beautiful work and amazing personalities hidden from potential clients.

So I want you to stop posting and praying people will find your stuff or blaming the algorithm for your lack of clients and engagement.

I'm going to help you fix it. I want to make sure that your page is set up for success and increase your visibility, engagement, and client requests using Instagram.

How are we going to do this? Well, you can register for the free Instagram visibility challenge just for hairstylists.

There is zero fluff, all action. And I'm going to teach you how there's a few things that you can adjust really easily on your Instagram page that will help make you more searchable and more visible to your dream clients.

They can see all the fabulous and amazing, valuable content that you're creating for them. And you can actually turn them into clients in your chair. Click here or head to www.jodiebrown.ca/visibility

Today we are talking about marketing your business and the Instagram advice you should totally ignore!

I'm covering controversial topics like: are photos dead, will a reels only strategy actually work, the surprising metric that can hurt your business and what you truly need to understand to build a foundation for your business.

Also, I’ve got some exciting news for hairstylists, salon owners, beauty pros & suite stylists:

The Instagram Visibility Challenge for Beauty Pros is BAAAACKKKK! Click here to sign up.

You can grab your free ticket at jodiebrown.ca/visibility

• Why your Instagram page isn't gaining new followers and find the three key elements your missing to make someone stick around (which allows you to nurture and turn them into clients)
• How to stay consistent and come up with new content ideas, and there is one thing that you can master to maximize the amount of potential dream clients that see your content... you'll learn it on Day 2
• How to increase engagement and get more clients using Instagram specific strategy to organically grow on IG, this quick, actionable + to the point challenge will kickstart your success!

As you know, I teach stylists how to ditch IG overwhelm, build magnetic personal brands and become confident marketing pros with thriving, fulfilling businesses.

I put together this FREE 3 day challenge to help you maximize your visibility and profitability as a hairstylist on Instagram! Grab your ticket here!

We chat about Hourly pricing, and A la carte pricing as we dive into this subject and get into the nitty gritty about why you need to re-evaluate your time and pricing!

We talk how pricing can be affected by beauty pro’s lifestyle and goals, and we also dig into beauty industry trends, your brand and your business. 

There are many instances and reasons WHY hairdressers have to increase prices, and if you haven’t upped your prices recently… you don’t want to miss this episode.

 Things to look at that have been rising and why you need to look at your pricing are:

-Product Cost

-Expenses

-How far out are you booking?

-Cost of living

Whether you are booked and busy or building behind the chair, Nina has got you covered.

Check out Nina at www.Ninatulio.com

This event is May 15th - 17th, 2022 and you can grab your free ticket at jodiebrown.ca/suitesummit I’ll pop the link in the show notes.

🎉 Grab your FREE ticket HERE 🎉

It is a FREE 3 Day Virtual event For Hairstylists Looking To Create a Balanced, Fulfilling, and Profitable Salon Suite Biz featuring 18 of the industry's biggest educators. 

💖Jamie Dana will be teaching you how to plan your next 3 months of instagram content, 

💖Megan Diez will speak on adding luxury services to your menu, 

💖Chrystal L will teach the importance of building an inclusive brand

💖Jennifer Kenney from The independent stylist podcast will be talking about getting started with independent education, 

💖Casey Taylor is talking marketing for small town stylists and 

💖Hunter Donia is teaching how to prevent burnout

I of course will be teaching all about crafting a magnetic brand and this time I’m teaming up with brand & web designer Piper DeYoung to talk about websites too! 

🎉 Grab your FREE ticket 🎉

My guest is a hairstylist & former student and coaching client of mine who has made HUGE career shifts, opened her own salon suite, gotten into education and increased her income exponentially in the past year or so by focusing on just a couple key things.

We are going to talk about branding yourself as a beauty professional, calling in  dream clients and building a business on your own terms. Kara gives an unfiltered look at what it’s REALLY like to build a brand and business as a beauty pro.

Don’t miss this episode!

🎉 Grab your FREE ticket HERE 🎉

It is a FREE 3 Day Virtual event For Hairstylists Looking To Create a Balanced, Fulfilling, and Profitable Salon Suite Biz featuring 18 of the industry's biggest educators. 

💖Jamie Dana will be teaching you how to plan your next 3 months of instagram content, 

💖Megan Diez will speak on adding luxury services to your menu, 

💖Chrystal L will teach the importance of building an inclusive brand

💖Jennifer Kenney from The independent stylist podcast will be talking about getting started with independent education, 

💖Casey Taylor is talking marketing for small town stylists and 

💖Hunter Donia is teaching how to prevent burnout

I of course will be teaching all about crafting a magnetic brand and this time I’m teaming up with brand & web designer Piper DeYoung to talk about websites too! 

This event is May 15th - 17th, 2022 and you can grab your free ticket at jodiebrown.ca/suitesummit I’ll pop the link in the show notes.

🎉 Grab your FREE ticket 🎉

Today I’m chatting with marketing and business coach for hairstylist Brandi Taylor. Brandi and I are diving into creating a more profitable beauty business that you can operate with ease.

We are talking about marketing, systems and creating an amazing experience for your clients so they keep coming back and all the ways you can make it easier on yourself.

💖Beauty Biz Automation

💖Being Conscious of Your Ticket

💖Salon Client Experience

Find Brandi On Instagram & Her Website

www.instagram.com/iambranditaylor

www.iambranditaylor.com 

While strategy and systems are a huge part of this, today we are going to focus on something a little different… the foundation of building a healthy business and fulfilled life. I’m of course talking about your mindset. We’re touching on some pretty hot topics including manifestation & tangible actions you can take to align your mindset with your goals.

-Finding the evidence

-Understanding your potential

-Identifying and rewriting your limiting beliefs

-self worth

✨Find Jodie on Instagram✨

Next week we'll be back with a brand new episode of Hairstylist Rising.

Get ready to learn a LOT today.

I'm going to cover what branding actually means, the myths and misconceptions and some actionable steps that you can take and implement in your business TODAY.

We will cover the top 3 things that stylists may have wrong about branding (hint: it's not just a logo and a color palette) and why you're posting with no results.

Marketing, branding and business all go hand in hand... and you can't do much successfully without all three.

Become part of the top percentage of hairstylists earning the real money and getting all the amazing opportunities.

Here's a recap of the tools I mention in the podcast:

• Canva
• Lightroom Mobile App
• Later

Whether you're a salon owner, suite owner, booth rental or commission hairstylist, makeup artist, nail tech or ANY other kind of beauty professional this episode is a must listen.

Todays episode gets into the nitty gritty details and strategies you can use if you want to create reels for your beauty business so grab a notebook and get ready to learn more from vivian.

Vivienne Johns is a former salon owner turned educator and the founder of Hairdressers Social Club. She’s based in Cornwall, UK and has a straightforward, no nonsense approach to Instagram that you’ll find refreshing and inspiring.

Vivienne is sharing actionable advice as well as a cautionary tale about why you should be careful what you wish for and guard your energy carefully when it comes to Instagram and the ever elusive viral post.

There is SO much great information in this podcast, we HAD to split it into 2 episodes! 

We're joined by Vivenne Johns, and learn how important instagram marketing can be for stylists and salon owners, and how numbers arn't always as important as they may seem.

Vivienne Johns is a former salon owner turned educator and the founder of Hairdressers Social Club. She’s based in Cornwall, UK and has a straightforward, no nonsense approach to Instagram that you’ll find refreshing and inspiring.

Vivienne is sharing actionable advice as well as a cautionary tale about why you should be careful what you wish for and guard your energy carefully when it comes to Instagram and the ever elusive viral post.

✨Find Jodie on Instagram✨

Find Vivienne on Instagram

We go through exactly what affiliate marketing is, and how it can become a reliable secondary income stream that targets your already shopping clients, and hardly requires any extra work!

Whether you’re a salon owner who wants to be smart with their retail choices, a suite stylist who doesn’t have a lot of room, or you’re any beauty professional who wants to increase their income without increasing their hours… today’s episode is one you do not want to miss.

Find Shanda on Instagram

✨Find Jodie on Instagram✨

Find Hairstylist Rising on Instagram

Find Casey On Instagram

✨Find Jodie on Instagram✨

Find Hairstylist Rising on Instagram

Ps. Don’t miss the free class I’m teaching March 21st 2022! My friend Stephanie and I will be spilling all the tea on how to build a full book using Instagram & Facebook ads in this free workshop. Building a brand is the foundation, Facebook & IG ads are the easy button.

Register for the free “How to Build a Full Appointment Book Using Facebook and Instagram Ads” masterclass.

Shanda Wallace joins us today as we jump head first into Email Marketing.

She is a salon owner, and educator for stylists, (Shanda used to be a teacher at cosmotology school), and here to share TONS of tips and strategies on implementing email marketing into your beauty biz!

 - Tech behind email marketing

 - Why should I be emailing my clients?

 - 3 content pillars behind the emails

 - Realizing the importance of staying in touch!

 - The formula to make effective emails

We are talking everything from tech setup (you’ll be surprise but you probably have already taken the first step), ideas for what to actually include in your emails and how to monetize your email list once it’s created.

Want to learn more about Shanda or Jodie? Come hang out on Instagram!

Find Shanda on Instagram

✨Find Jodie on Instagram✨

Find Hairstylist Rising on Instagram

Michelle Cook is a beauty school graduate turned licensed CPA. 

As a partner at Carter Cook, CPAs, she specializes in guiding beauty professionals to move beyond compliance and into forward-focused strategy. 

Michelle also empowers beauty professionals to be the financial expert in their business through her course, Beauty Bookkeeping. 

When she's not helping her beauty entrepreneur clients maximize profit, you'll find her snuggling her two babies and drinking lavender tea.

I can’t wait to dive into this episode because Michelle is spilling all the tea today on how to make bookkeeping easy and take the overwhelm out of tax time for beauty pros.

• Mistakes you might be making
• Ways to save time with bookkeeping
• Payment types and how to make your life easier as you grow your beauty biz
• Understand your cash flow and money so you can pay yourself consistently.
• When to outsource your bookkeeping and when to DIY it

Find Michelle on Instagram

✨Find Jodie on Instagram✨

Find Hairstylist Rising on Instagram

It’s SO important to be charging correctly and making sure your business is profitable.

Hairstylists and salon owners, let’s talk about emotional discounting

We are talking inflation, price increases & how to make sure you aren’t losing money on your favorite services.

I truly believe that the antidote to emotional discounting is a deep & firm understanding of HOW to calculate your prices and why.

If ringing out your client becomes a simple equation of, this is how long it took me and this is how much product I used… it gets a whole lot easier.

My guest today is hairstylist turned tech founder & CEO Alicia Soulier.

We are going to be diving deep into emotional discounting and how to combat it with my guest Alicia Soulier who is the founder & CEO of Salon Scale.

We talk about her journey, how lack of salon profits led to an industry wide revolution and how you can make shifts to make your beauty business more profitable.

Learn more and get 10% off your annual SalonScale bundle here.

Find Jodie on Instagram

Find Hairstylist Rising on Instagram

You no longer have to rely on the owner of your salon to market for you (hello, the rise of salon suites) and you can establish trust with potential clients before they even meet you. 

The knowledge in this episode applies to salon owners, estheticians, educators, independent hairstylist, commission hairdressers & beyond.

That kind of opportunity that Instagram & social media marketing presents just wasn't available 15 years ago from the comfort of your own home… take advantage.

Let’s get your money mindset right & then show you how to use IG to rake it in.

Want To Know How You Can Use IG To Make More Money As A Hairstylist?

Listen in.

• Show you the kind of content that converts followers to clients
• Help you boost revenue with existing clients through IG posts
• Give you dozens of content ideas to beat the "I have no idea what to post" stress

Find Jodie on Instagram

Find Hairstylist Rising on Instagram