<![CDATA[Jonny Ross Fractional CMO]]>96ea8cac-5ca6-551d-b5a3-a0c184d808f7Fri, 10 Apr 2026 14:45:06 +0000Captivate.fmJonny Rosshttps://artwork.captivate.fm/2249ffe5-1b88-4455-89f9-7b0f7cbb4432/RjXLV9TQZI8rSJZ3n7CXw9RD.jpgJonny Ross Fractional CMOJonny RossJonny RossJoin Jonny Ross, Fractional CMO (Chief Marketing Officer) & Digital Marketing Strategist, in his podcast The Jonny Ross Fractional CMO - formerly the Jonny Ross Audio Experience. Full of stories, marketing tips, tricks and strategy, along with interviews from inspirational business leaders. Looking for marketing strategy? Jonny delivers marketing consultancy, marketing training and marketing campaigns on a daily basis. This podcast is a place to share his wealth of knowledge with you, and to find experts across many different business fields and bring their inspirations and learning tips right into your ear! Find Jonny over at: His website https://jonnyross.com On LinkedIn https://www.linkedin.com/in/jonnyross/ or on Twitter https://twitter.com/jonnyross. He is also Founder of https://fleek.marketing and also runs a local Yorkshire Business Club https://www.facebook.com/groups/TheYorkshireBusinessClub/.https://jonnyross.comfalseserialnopodcast#135 AI & SEO in 2026: Are You Sharing Too Much? Google's New Rules Explained#135 AI & SEO in 2026: Are You Sharing Too Much? Google's New Rules ExplainedIn this episode of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni tackle two of the most talked-about topics coming out of their recent Web Proud in-person masterclass in Leeds:

> Should you be worried about sharing your website tactics with AI tools?

> And how has Google's AI Mode permanently changed the rules of SEO?

Drawing directly on Neil Patel's data-driven YouTube breakdown of five new SEO rules, Jonny and Pascal layer on their own decade of experience to bring you sharp, practical guidance.

The episode also introduces a tool for Shopify and subscription businesses, and brings back a powerful (and often forgotten) SEO benchmarking tool. And closes with two immediately actionable calls to action: one for your email deliverability, and one for understanding your search presence right now.

โ“ Should I Worry About Sharing My Website Tactics with AI Tools?

This question was raised multiple times at Jonny and Pascal's Notebook LM for Website Masterclass in Leeds, and here's what they had to say:

  • The instinct to protect everything is understandable, but the default level of concern is often set too high.
  • Ask yourself honestly: what is the realistic likelihood of a competitor actively searching an LLM for your specific tactics?
  • The real risk is not exposure, it's hesitation over action. Over-worry leads to under-using tools that could genuinely improve your website.
  • Practical steps to protect yourself where it matters:Review your privacy settings on every AI platform you use.
  • If you're on a free plan, be aware that your data may be used for training โ€” consider upgrading to a paid plan to reduce that risk.
  • For sensitive or tactical work, use private cloud environments such as Microsoft 365 Copilot or Notebook LM, which offer more ring-fenced data environments.
  • Never share client data, financial data, or genuinely confidential intellectual property.
  • The biggest real risk, according to Pascal: using AI without a well-crafted briefing, leading to superficial, generic recommendations rather than truly useful insights.

The golden rule: Be cautious about the things that genuinely need caution and stop worrying about the things that don't.

โ“ How Has Google's AI Mode Changed SEO Forever? Neil Patel's 5 New Rules

Jonny and Pascal review and reflect on Neil Patel's landmark nine-minute YouTube video: Google's AI Mode Changed SEO Forever. Here Are the 5 New Rules. https://www.youtube.com/watch?v=3q3WBkSoANA

1. From the Traffic Economy to the Citation Economy

  • The central shift: stop measuring success purely in traffic, and start building for citations.
  • As AI Overviews become the norm, the key question is: Are you credible and trustworthy enough for the AI to select you over your competitor?
  • What are you doing, this week, this month, this year, to build your authority through citations and guest contributions on other platforms?

2. The Complexity Moat

  • Data shows that short search queries trigger AI Overviews with sources only around 23% of the time.
  • Queries of six or more words trigger source citations 77% of the time.
  • The opportunity: build a strategic "moat" or defence by creating content that answers specific, nuanced, complex questions, not just chasing short keywords.
  • Jonny's take: think in keyword clusters. Become the genuine expert in a topic by going deep, not just broad.

3. The Zero-Click Reality

  • Clicks and traffic figures are no longer sufficient measures of SEO success.
  • Google is evolving into the answer destination, users may get what they need without ever visiting your site.
  • The shift in mindset: from chasing clicks to building trust, citations, and brand presence within AI-generated answers.

4. The Authority Tax

  • Traditional SEO is now the baseline, it's the price of entry, not a competitive advantage.
  • If you've been consistently building authority for the past 3, 5, or 10 years, you are already ahead.
  • Neil Patel's four actions to build authority now, endorsed by Jonny and Pascal:

  1. Post on the platforms where your audience actually lives, not just your website.
  2. Get mentioned in publications that AI systems already trust and cite.
  3. Build and implement Schema Markup so AI can properly scrape and understand your content.
  4. Create content that demonstrates depth, not just coverage of a topic.

5. The Search Everywhere Shift

  • Search is no longer just Google, it spans social networks, forums, app stores, Spotify, Claude, eBay, Vinted, and beyond.
  • The new mindset: it's not about "Googling", it's about searching, and understanding every place your customers might look.
  • Ask yourself: do you truly know where your audience searches for answers?

As Jonny and Pascal have been saying for years: it all comes back to E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness.

Tip: paste your own content into your favourite AI tool and ask it to evaluate and improve your E-E-A-T (you'll understand the concept immediately).

๐Ÿ› ๏ธ The Website Engine Room: Two Tools to Know

Jonny's Pick: Loopwork ๐Ÿ”— https://www.loopwork.co/

  • A powerful Shopify add-on for businesses with subscription-based products.
  • Creates unique, intelligent subscriber journeys designed to keep customers engaged.
  • Particularly clever at retention: when a subscriber tries to cancel, Loopwork steps in with smart prompts, offers, and alternatives โ€” dramatically reducing churn.
  • Whether you already have subscriptions running or want to turn existing products into recurring revenue, Loopwork is worth exploring.

Pascal's Pick: MOZ Domain Authority Checker ๐Ÿ”— https://moz.com/domain-analysis

  • A free, trusted SEO benchmarking tool that gives your website a domain authority score out of 100.
  • Use it to understand your current search authority, your top-performing pages and keywords, and how you compare to competitors.
  • Context: the average website typically scores around 20โ€“25 out of 100. The BBC scores around 95. Don't be disheartened by a low score โ€” it's easier to climb from 10 to 20 than from 30 to 40.
  • Pascal's recommendation: check your score today, get on with the work, then revisit in three months to track your progress โ€” especially as click and traffic data becomes harder to rely on.

โœ… The Website Call to Action: Two Things to Do This Week

Jonny's Call to Action: Boost Your Email Deliverability

With inboxes flooded and spam filters increasingly aggressive, getting your newsletter into the primary inbox is harder than ever. Here's a simple but powerful fix: ask your subscribers to reply to your email.

A reply sends a strong signal to email providers that your audience is genuinely engaged and this directly improves your deliverability, open rates, and click-throughs.

Try this exact message in your next newsletter:

"To make sure our newsletters reach you without any issues, reply 'AI' to this email so we know you're human ๐Ÿฆพ, and be sure to move this email to your Primary inbox."

Think about what quirky, on-brand reply prompt would resonate with your audience โ€” and make it work for you.

Pascal's Call to Action: Build Your Search CV

Google yourself, right now, and search in three ways:

  1. Your name as an individual
  2. Your name plus your job title or occupation
  3. Your business name

On each results page, save the full page as a PDF (click the three dots, top right in Google Chrome). Do this across All results, Images, News, and any other relevant tabs.

Then study what has been selected by Google, and ask yourself why each result is showing up.

  • You don't need to be an SEO expert to draw conclusions. Logic will guide you.
  • Understanding your current search presence is the foundation for everything else.
  • Repeat this exercise every quarter and track the evolution of your visibility over time.
  • For a deeper view, also try this in ChatGPT, Perplexity, and Claude to see how AI platforms represent you.

๐ŸŽฏ Key Takeaways for Website Managers and Business (with timestamps)

Here are the selected timestamps, drawn directly from the transcript and written in UK English:

00:54 โ€“ How the Leeds Web Proud masterclass inspired this episode

03:14 โ€“ You Ask, We Answer: Should I worry about sharing my website tactics with AI?

07:12 โ€“ Three practical rules for sharing safely with AI tools

08:54 โ€“ Website Stories: Neil Patel's five new rules of SEO in the age of AI

11:08 โ€“ Rule 1: Moving from the traffic economy to the citation economy

12:18 โ€“ Rule 2: Building a complexity moat with long-form, nuanced content

13:27 โ€“...]]>In this episode of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni tackle two of the most talked-about topics coming out of their recent Web Proud in-person masterclass in Leeds:

> Should you be worried about sharing your website tactics with AI tools?

> And how has Google's AI Mode permanently changed the rules of SEO?

Drawing directly on Neil Patel's data-driven YouTube breakdown of five new SEO rules, Jonny and Pascal layer on their own decade of experience to bring you sharp, practical guidance.

The episode also introduces a tool for Shopify and subscription businesses, and brings back a powerful (and often forgotten) SEO benchmarking tool. And closes with two immediately actionable calls to action: one for your email deliverability, and one for understanding your search presence right now.

โ“ Should I Worry About Sharing My Website Tactics with AI Tools?

This question was raised multiple times at Jonny and Pascal's Notebook LM for Website Masterclass in Leeds, and here's what they had to say:

  • The instinct to protect everything is understandable, but the default level of concern is often set too high.
  • Ask yourself honestly: what is the realistic likelihood of a competitor actively searching an LLM for your specific tactics?
  • The real risk is not exposure, it's hesitation over action. Over-worry leads to under-using tools that could genuinely improve your website.
  • Practical steps to protect yourself where it matters:Review your privacy settings on every AI platform you use.
  • If you're on a free plan, be aware that your data may be used for training โ€” consider upgrading to a paid plan to reduce that risk.
  • For sensitive or tactical work, use private cloud environments such as Microsoft 365 Copilot or Notebook LM, which offer more ring-fenced data environments.
  • Never share client data, financial data, or genuinely confidential intellectual property.
  • The biggest real risk, according to Pascal: using AI without a well-crafted briefing, leading to superficial, generic recommendations rather than truly useful insights.

The golden rule: Be cautious about the things that genuinely need caution and stop worrying about the things that don't.

โ“ How Has Google's AI Mode Changed SEO Forever? Neil Patel's 5 New Rules

Jonny and Pascal review and reflect on Neil Patel's landmark nine-minute YouTube video: Google's AI Mode Changed SEO Forever. Here Are the 5 New Rules. https://www.youtube.com/watch?v=3q3WBkSoANA

1. From the Traffic Economy to the Citation Economy

  • The central shift: stop measuring success purely in traffic, and start building for citations.
  • As AI Overviews become the norm, the key question is: Are you credible and trustworthy enough for the AI to select you over your competitor?
  • What are you doing, this week, this month, this year, to build your authority through citations and guest contributions on other platforms?

2. The Complexity Moat

  • Data shows that short search queries trigger AI Overviews with sources only around 23% of the time.
  • Queries of six or more words trigger source citations 77% of the time.
  • The opportunity: build a strategic "moat" or defence by creating content that answers specific, nuanced, complex questions, not just chasing short keywords.
  • Jonny's take: think in keyword clusters. Become the genuine expert in a topic by going deep, not just broad.

3. The Zero-Click Reality

  • Clicks and traffic figures are no longer sufficient measures of SEO success.
  • Google is evolving into the answer destination, users may get what they need without ever visiting your site.
  • The shift in mindset: from chasing clicks to building trust, citations, and brand presence within AI-generated answers.

4. The Authority Tax

  • Traditional SEO is now the baseline, it's the price of entry, not a competitive advantage.
  • If you've been consistently building authority for the past 3, 5, or 10 years, you are already ahead.
  • Neil Patel's four actions to build authority now, endorsed by Jonny and Pascal:

  1. Post on the platforms where your audience actually lives, not just your website.
  2. Get mentioned in publications that AI systems already trust and cite.
  3. Build and implement Schema Markup so AI can properly scrape and understand your content.
  4. Create content that demonstrates depth, not just coverage of a topic.

5. The Search Everywhere Shift

  • Search is no longer just Google, it spans social networks, forums, app stores, Spotify, Claude, eBay, Vinted, and beyond.
  • The new mindset: it's not about "Googling", it's about searching, and understanding every place your customers might look.
  • Ask yourself: do you truly know where your audience searches for answers?

As Jonny and Pascal have been saying for years: it all comes back to E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness.

Tip: paste your own content into your favourite AI tool and ask it to evaluate and improve your E-E-A-T (you'll understand the concept immediately).

๐Ÿ› ๏ธ The Website Engine Room: Two Tools to Know

Jonny's Pick: Loopwork ๐Ÿ”— https://www.loopwork.co/

  • A powerful Shopify add-on for businesses with subscription-based products.
  • Creates unique, intelligent subscriber journeys designed to keep customers engaged.
  • Particularly clever at retention: when a subscriber tries to cancel, Loopwork steps in with smart prompts, offers, and alternatives โ€” dramatically reducing churn.
  • Whether you already have subscriptions running or want to turn existing products into recurring revenue, Loopwork is worth exploring.

Pascal's Pick: MOZ Domain Authority Checker ๐Ÿ”— https://moz.com/domain-analysis

  • A free, trusted SEO benchmarking tool that gives your website a domain authority score out of 100.
  • Use it to understand your current search authority, your top-performing pages and keywords, and how you compare to competitors.
  • Context: the average website typically scores around 20โ€“25 out of 100. The BBC scores around 95. Don't be disheartened by a low score โ€” it's easier to climb from 10 to 20 than from 30 to 40.
  • Pascal's recommendation: check your score today, get on with the work, then revisit in three months to track your progress โ€” especially as click and traffic data becomes harder to rely on.

โœ… The Website Call to Action: Two Things to Do This Week

Jonny's Call to Action: Boost Your Email Deliverability

With inboxes flooded and spam filters increasingly aggressive, getting your newsletter into the primary inbox is harder than ever. Here's a simple but powerful fix: ask your subscribers to reply to your email.

A reply sends a strong signal to email providers that your audience is genuinely engaged and this directly improves your deliverability, open rates, and click-throughs.

Try this exact message in your next newsletter:

"To make sure our newsletters reach you without any issues, reply 'AI' to this email so we know you're human ๐Ÿฆพ, and be sure to move this email to your Primary inbox."

Think about what quirky, on-brand reply prompt would resonate with your audience โ€” and make it work for you.

Pascal's Call to Action: Build Your Search CV

Google yourself, right now, and search in three ways:

  1. Your name as an individual
  2. Your name plus your job title or occupation
  3. Your business name

On each results page, save the full page as a PDF (click the three dots, top right in Google Chrome). Do this across All results, Images, News, and any other relevant tabs.

Then study what has been selected by Google, and ask yourself why each result is showing up.

  • You don't need to be an SEO expert to draw conclusions. Logic will guide you.
  • Understanding your current search presence is the foundation for everything else.
  • Repeat this exercise every quarter and track the evolution of your visibility over time.
  • For a deeper view, also try this in ChatGPT, Perplexity, and Claude to see how AI platforms represent you.

๐ŸŽฏ Key Takeaways for Website Managers and Business (with timestamps)

Here are the selected timestamps, drawn directly from the transcript and written in UK English:

00:54 โ€“ How the Leeds Web Proud masterclass inspired this episode

03:14 โ€“ You Ask, We Answer: Should I worry about sharing my website tactics with AI?

07:12 โ€“ Three practical rules for sharing safely with AI tools

08:54 โ€“ Website Stories: Neil Patel's five new rules of SEO in the age of AI

11:08 โ€“ Rule 1: Moving from the traffic economy to the citation economy

12:18 โ€“ Rule 2: Building a complexity moat with long-form, nuanced content

13:27 โ€“ Rule 3: The zero-click reality and why traffic figures no longer tell the full story

13:46 โ€“ Rule 4: The authority tax , why traditional SEO is now just the baseline

14:34 โ€“ Rule 5: The search everywhere shift, it's not just Google anymore

18:43 โ€“ Website Engine Room - Jonny's pick is Loopwork: subscriber journeys optimiser for Shopify businesses

20:34 โ€“ Pascal's pick: dusting off the MOZ Domain Authority Checker to better plan your new SEO tactics

22:08 โ€“ How to read your domain authority score and what it means for your website

24:22 โ€“ Jonny's Call to Action: improving email deliverability with a human reply prompt

26:47 โ€“ Pascal's Call to Action: building your Search CV across Google and AI platforms

29:30 โ€“ Final reflections and episode roundup

๐Ÿ”Ž SEO Keywords & Tags:

Primary Keywords: AI SEO 2026, Google AI Mode SEO, citation economy, E-E-A-T guidelines, zero click search reality, domain authority checker, schema markup SEO, search everywhere strategy, Shopify subscription management, email deliverability tips

Secondary Keywords: complexity moat content strategy, Loopwork Shopify app, MOZ domain authority score, Neil Patel SEO rules, Notebook LM website review, subscriber journey optimisation, Search CV strategy, long-form content SEO, AI overviews citations

--

๐Ÿ‘‰ Subscribe to the 90-Day Website Mastery Podcast for more expert insights on SEO, content marketing, and website growth.

๐Ÿ‘‰ Leave us a review โ€” your feedback helps others discover the show!

๐Ÿ‘‰ Book a discovery call: 90daymarketingmastery.com

๐Ÿ‘‰ check our book "WebProud" on Amazon for more website mastery strategies

๐Ÿ‘‰ Connect with us on LinkedIn:


About the Hosts

Jonny Ross is a leading digital marketing consultant and SEO strategist with decades of experience helping businesses transform their online presence.

Pascal Fintoni is a digital skills trainer and video marketing expert, known for making complex tech topics accessible and actionable.

]]>7ac3b947-38b1-4e8e-8147-6351904396deFri, 10 Apr 2026 15:45:00 +010032:37falsefull135135#134 How to Create Powerful Case Studies Without Client Photos (Plus AI, UI Design & Lead Magnets)#134 How to Create Powerful Case Studies Without Client Photos (Plus AI, UI Design & Lead Magnets)In this episode of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni tackle a challenge facing many marketing professionals: How do you create compelling case studies when you can't use client photos, logos, or even company names?

The discussion reveals creative solutions for visual storytelling, introduces the concept of "case stories," and shares innovative approaches to building credibility without traditional brand assets.

The episode also explores how to integrate AI tools into your marketing workflow, why long-form content still matters in the age of AI overviews, and practical strategies for growing your email list. Jonny and Pascal share actionable tips on using data visualisation, illustrative imagery, and process-driven narratives to create case studies that build trust and demonstrate expertise.

If you're responsible for content marketing, lead generation, or building credibility for your brand online , this episode delivers immediately actionable insights.

โ“ How Can I Create Powerful Case Studies Without Using Client Photos or Logos?

The Challenge:

  1. Cannot use client photographs or premises
  2. Unable to display client logos or branding
  3. Restricted from mentioning client names or company details
  4. Need to maintain credibility and build trust despite these limitations

The Opportunity:

  1. Forces Deeper Storytelling: Without relying on logo recognition, you must work harder to demonstrate real value and impact
  2. More Generous Sharing: Removes the crutch of brand names and pushes you to share meaningful details about process, methodology, and results
  3. Data-Driven Credibility: Shifts focus to measurable outcomes and demonstrable expertise

Visual Solutions to Replace Traditional Photography:

1. Data Visualisation & Charts

2. Process Illustrations & Roadmaps

3. Professional Photography Alternatives

4. The Case Story Framework

Pascal introduces the concept of "case stories" as a more engaging approach to case studies:

Key Elements:

  1. What do you want readers to remember? Focus on the core lesson or takeaway
  2. Visual echo of key messages: Images should reinforce your unique process or demonstrated impact
  3. Creative formats: Consider blog-style layouts, video overviews, or audio summaries
  4. Story types: Either retell recent client success OR showcase hypothetical scenarios for startups/new offerings

The Three-Part Structure:

  1. The Problem - What challenge did the client face?
  2. The Solution - What was your unique approach, methodology, or thinking?
  3. The Impact - Continuously ask "So what?" until you reach quantifiable results

Top Tip When Handling Client Names:

When you cannot use client names:

  1. Use descriptive anonymization: "Leading UK Manufacturing Firm," "Award-Winning SaaS Provider"
  2. Add specific industry context: "25-year-old family business in automotive sector"
  3. Include company size/scope: "International organization with 500+ employees"
  4. Reference recognisable attributes without naming: "Provider serving 10,000+ customers across Europe"

The Trust-Building Paradox: Restrictions on using logos and names can actually strengthen trust by:

  1. Demonstrating respect for client confidentiality
  2. Focusing attention on your expertise rather than borrowed credibility
  3. Providing detailed, education-focused content
  4. Showing data-led decision making

โ“ How Should I Integrate AI Into My Marketing Workflow?

In the Website Stories segment, Jonny and Pascal reflect on their experience hosting and presenting at the Digital Knowledge Exchange conference in Leeds, focusing on AI integration in digital marketing.

Their reflections reveal valuable insights about where businesses currently stand with AI adoption and what that means for the future of marketing.

The Three Categories of AI Adoption:

Jonny observed that businesses fall into three distinct camps:

  1. Pockets of Success - Companies embracing AI to power strategies, brainstorming, structure, and thinking
  2. Hesitant Experimenters - Businesses that haven't started or are just playing with AI superficially
  3. Active Resistors - Organisations convinced AI is a fad that won't help or take over

Historical Context Matters:

Pascal drew parallels to past technology adoption cycles, reminding attendees that resistance to AI echoes reactions to:

  1. Social media (early 2000s)
  2. SEO (late 1990s/early 2000s)
  3. Websites themselves (mid-1990s)

Key Presentations Delivered:

Pascal's Sessions:

  1. "Me, Myself and AI" opening keynote - Validating all perspectives whilst encouraging forward thinking (only three years since ChatGPT launched)
  2. "2026 Website Health Check" - Live demonstration using Notebook LM to audit a real Northumberland dressmaker's website, focusing on first impressions, trust elements, and calls to action (borrowed from Web Proud methodology)
  3. "Content Marketing in the Age of AI Overviews" - Showcasing workflow strategies using multiple AI tools (ChatGPT, Claude, Perplexity, Notebook LM) rather than relying on a single platform

Jonny's Workshops:

  1. Visibility Strategies - Practical approaches to raise visibility in 90 days through PR, direct marketing, guest marketing, intro requests, and referrals
  2. AI in SEO - How to be seen in the new landscape where Google's ten blue links are disappearing; strategies for visibility in Perplexity, Gemini, and ChatGPT

The Web Proud Movement:

This was the first time Jonny and Pascal positioned Web Proud front and centre as a movement during a major presentation. The methodology and principles from their book resonated strongly with attendees who felt their websites "could do a bit better" but didn't know where to start.

Critical Takeaway:

Don't put all your eggs in one AI basket. Build a workflow team approach using multiple AI tools, understanding the strengths and blind spots of each platform.

Thanks & Recognition:

Both hosts expressed gratitude to the Digital Knowledge Exchange team for the behind-the-scenes event management work and to attendees who committed to the full-day programme.

The Notebook LM Advantage: Jonny and Pascal highlight Google's Notebook LM as a top favourite tool, describing it as a "best kept secret" for:

  1. Content research and organization
  2. Website project planning
  3. Marketing strategy development

Note: Jonny and Pascal are...]]>In this episode of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni tackle a challenge facing many marketing professionals: How do you create compelling case studies when you can't use client photos, logos, or even company names?

The discussion reveals creative solutions for visual storytelling, introduces the concept of "case stories," and shares innovative approaches to building credibility without traditional brand assets.

The episode also explores how to integrate AI tools into your marketing workflow, why long-form content still matters in the age of AI overviews, and practical strategies for growing your email list. Jonny and Pascal share actionable tips on using data visualisation, illustrative imagery, and process-driven narratives to create case studies that build trust and demonstrate expertise.

If you're responsible for content marketing, lead generation, or building credibility for your brand online , this episode delivers immediately actionable insights.

โ“ How Can I Create Powerful Case Studies Without Using Client Photos or Logos?

The Challenge:

  1. Cannot use client photographs or premises
  2. Unable to display client logos or branding
  3. Restricted from mentioning client names or company details
  4. Need to maintain credibility and build trust despite these limitations

The Opportunity:

  1. Forces Deeper Storytelling: Without relying on logo recognition, you must work harder to demonstrate real value and impact
  2. More Generous Sharing: Removes the crutch of brand names and pushes you to share meaningful details about process, methodology, and results
  3. Data-Driven Credibility: Shifts focus to measurable outcomes and demonstrable expertise

Visual Solutions to Replace Traditional Photography:

1. Data Visualisation & Charts

2. Process Illustrations & Roadmaps

3. Professional Photography Alternatives

4. The Case Story Framework

Pascal introduces the concept of "case stories" as a more engaging approach to case studies:

Key Elements:

  1. What do you want readers to remember? Focus on the core lesson or takeaway
  2. Visual echo of key messages: Images should reinforce your unique process or demonstrated impact
  3. Creative formats: Consider blog-style layouts, video overviews, or audio summaries
  4. Story types: Either retell recent client success OR showcase hypothetical scenarios for startups/new offerings

The Three-Part Structure:

  1. The Problem - What challenge did the client face?
  2. The Solution - What was your unique approach, methodology, or thinking?
  3. The Impact - Continuously ask "So what?" until you reach quantifiable results

Top Tip When Handling Client Names:

When you cannot use client names:

  1. Use descriptive anonymization: "Leading UK Manufacturing Firm," "Award-Winning SaaS Provider"
  2. Add specific industry context: "25-year-old family business in automotive sector"
  3. Include company size/scope: "International organization with 500+ employees"
  4. Reference recognisable attributes without naming: "Provider serving 10,000+ customers across Europe"

The Trust-Building Paradox: Restrictions on using logos and names can actually strengthen trust by:

  1. Demonstrating respect for client confidentiality
  2. Focusing attention on your expertise rather than borrowed credibility
  3. Providing detailed, education-focused content
  4. Showing data-led decision making

โ“ How Should I Integrate AI Into My Marketing Workflow?

In the Website Stories segment, Jonny and Pascal reflect on their experience hosting and presenting at the Digital Knowledge Exchange conference in Leeds, focusing on AI integration in digital marketing.

Their reflections reveal valuable insights about where businesses currently stand with AI adoption and what that means for the future of marketing.

The Three Categories of AI Adoption:

Jonny observed that businesses fall into three distinct camps:

  1. Pockets of Success - Companies embracing AI to power strategies, brainstorming, structure, and thinking
  2. Hesitant Experimenters - Businesses that haven't started or are just playing with AI superficially
  3. Active Resistors - Organisations convinced AI is a fad that won't help or take over

Historical Context Matters:

Pascal drew parallels to past technology adoption cycles, reminding attendees that resistance to AI echoes reactions to:

  1. Social media (early 2000s)
  2. SEO (late 1990s/early 2000s)
  3. Websites themselves (mid-1990s)

Key Presentations Delivered:

Pascal's Sessions:

  1. "Me, Myself and AI" opening keynote - Validating all perspectives whilst encouraging forward thinking (only three years since ChatGPT launched)
  2. "2026 Website Health Check" - Live demonstration using Notebook LM to audit a real Northumberland dressmaker's website, focusing on first impressions, trust elements, and calls to action (borrowed from Web Proud methodology)
  3. "Content Marketing in the Age of AI Overviews" - Showcasing workflow strategies using multiple AI tools (ChatGPT, Claude, Perplexity, Notebook LM) rather than relying on a single platform

Jonny's Workshops:

  1. Visibility Strategies - Practical approaches to raise visibility in 90 days through PR, direct marketing, guest marketing, intro requests, and referrals
  2. AI in SEO - How to be seen in the new landscape where Google's ten blue links are disappearing; strategies for visibility in Perplexity, Gemini, and ChatGPT

The Web Proud Movement:

This was the first time Jonny and Pascal positioned Web Proud front and centre as a movement during a major presentation. The methodology and principles from their book resonated strongly with attendees who felt their websites "could do a bit better" but didn't know where to start.

Critical Takeaway:

Don't put all your eggs in one AI basket. Build a workflow team approach using multiple AI tools, understanding the strengths and blind spots of each platform.

Thanks & Recognition:

Both hosts expressed gratitude to the Digital Knowledge Exchange team for the behind-the-scenes event management work and to attendees who committed to the full-day programme.

The Notebook LM Advantage: Jonny and Pascal highlight Google's Notebook LM as a top favourite tool, describing it as a "best kept secret" for:

  1. Content research and organization
  2. Website project planning
  3. Marketing strategy development

Note: Jonny and Pascal are hosting a "NotebookLM for Websites" Special Masterclass on March 20th in Leeds: https://www.eventbrite.com/e/notebooklm-for-websites-fix-whats-not-working-and-feel-proud-again-tickets-1980110576036?aff=oddtdtcreator

โ“ What Tools Can Help Me Improve My Website and Content Creation?

In the Website Engine Room segment, Jonny and Pascal each recommend one app that makes life easier for website managers and content creators.

Jonny's Pick: Uiverse.io

What It Is: The largest community-built, open-source library of user interface (UI) elements available to designers, developers, and website managers.

Who Should Use It:

  1. Technical Users: Developers looking for ready-made UI components
  2. Website Managers: Non-technical managers who need to communicate design preferences clearly
  3. Design Teams: Anyone creating or improving digital products

Key Benefits:

For Website Managers:

  1. Provides a visual reference library when discussing design with developers
  2. Eliminates vague descriptions like "make it look modern"
  3. Enables specific conversations: "I want this style of button" or "this type of menu"
  4. Helps you understand what's possible in modern web design

For Design Communication:

  1. Shows real, working examples rather than abstract concepts
  2. Facilitates clearer brief writing
  3. Reduces back-and-forth iterations with design teams
  4. Creates a shared visual vocabulary between non-technical and technical team members

Practical Applications:

  1. Creating better call-to-action buttons
  2. Improving user navigation flows
  3. Selecting form styles that increase conversions
  4. Understanding how to move customers effectively through your website
  5. Signposting design preferences to contractors or agencies

Jonny's Key Insight: "There's nothing like having a conversation where there's a discussion based on something you can look at and react to as opposed to a blank screen and waving your hands around."

Access: Visit uiverse.io to explore the library

Pascal's Pick: Claude.ai

What It Is: An AI platform designed specifically to be your "ultimate creative partner for long-form content" - particularly valuable in the era of AI Overviews and Generative Engine Optimiaation.

Why Long-Form Content Matters Now:

  1. Return of long-form content as a critical SEO/GEO strategy
  2. AI Overviews (Google's AI-powered search results) pull from comprehensive, authoritative content
  3. Building trust requires showing deep expertise (beyond 250-word bite-sized posts)
  4. Demonstrates you truly "know your stuff" in your field

How to Use Claude.ai Effectively:

1. Structure Development

  1. Start by asking Claude to help outline your article structure
  2. Generate ideas for expanding medium-length drafts into comprehensive pieces
  3. Develop frameworks for your long-form content

2. Content Expansion

  1. Write a medium-length version yourself
  2. Use Claude to suggest ways to expand and deepen the content
  3. Add supporting examples, data, and context with AI assistance

3. Voice and Style Training

  1. CRITICAL: Educate Claude with examples of your existing work
  2. Share samples of your writing style
  3. Train the AI to match your tone of voice
  4. Provide context about your brand personality

Pascal's Essential Warning:

"There are businesses out there who have not written anything whatsoever themselves. They've used AI all the way. And therefore, they are in no position to educate their assistant by their tone of voice and style."

Access: Visit claude.ai to get started

Related Resource: Download the special webinar on "AI Overviews, GEO, and the Future of SEO" from 90daymarketingmastery.com for comprehensive guidance on long-form content strategy https://90daymarketingmastery.com/ai-geo-generative-engine-optimisation-checklist/

The Notebook LM Bonus: Throughout the episode, Jonny and Pascal also highlight Google's Notebook LM as one of their top favorite tools, describing it as a "best kept secret" for:

  1. Content research and organization
  2. Website project planning
  3. Marketing strategy development

They're hosting a Notebook LM for Website Special Masterclass on March 25th in Leeds - link here: https://www.eventbrite.com/e/notebooklm-for-websites-fix-whats-not-working-and-feel-proud-again-tickets-1980110576036?aff=oddtdtcreator

โ“ What Tools and Strategies Will Help Me Grow My Email List?

Jonny's Call to Action: Create Lead Magnets

The Fundamental Truth:

  1. People aren't always ready to buy immediately
  2. Email nurturing is essential for converting prospects over time
  3. You must capture contact data to stay in the conversation

What Makes an Effective Lead Magnet?

Content Types:

  1. In-depth how-to guides
  2. Insight reports or research findings
  3. Industry benchmarks or data analysis
  4. Templates, checklists, or frameworks
  5. Educational resources specific to your audience
  6. Fun, engaging content (when appropriate for your brand)

Success Criteria:

  1. Valuable enough to warrant sharing an email address
  2. Relevant to your audience's specific needs and interests
  3. Immediately useful - provides quick wins or answers
  4. Makes life easier for the recipient

Formats to...]]>3b756acb-9201-4043-91c5-557696e66d02Fri, 30 Jan 2026 14:30:00 +010031:19falsefull134134#133 Should You Learn Website Design? UK Online Trends, AI Search & Smarter Website Tools#133 Should You Learn Website Design? UK Online Trends, AI Search & Smarter Website ToolsIn this episode of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni explore a question many business owners are asking:

Should I invest time learning website design, or focus my energy elsewhere?

The conversation reveals the real value of professional development for website managers, revealing why strategic understanding matters more than technical execution.

The episode also examines Ofcom's groundbreaking 2025 Online Nations Report, which highlights seismic shifts in how UK audiences discover and consume online content.

With AI overviews now reducing click-through rates by almost 50%, and Google Maps emerging as the "High Street of the digital world," the implications for website strategy are profound. Jonny and Pascal break down exactly what these trends mean for your content, visibility, and 2026 marketing plan.

Finally, the hosts share two powerful productivity tools for website managers, plus actionable website adjustments you can implement this week to improve user experience and data capture.

If you manage a website, create content, or lead digital marketing for your organisation, this episode provides the clarity and direction you need heading into 2026.

โ“ Should I Learn Website Design to Better Manage My Website?

Training is valuable, but clarity on what to learn and why is essential.

  1. Design skills vs management skills are different: Understanding design helps you brief and challenge suppliers, but doesn't mean you should design yourself.
  2. Strategic knowledge beats tool proficiency: Focus on learning messaging, structure, accessibility, user intent, and customer journey mapping over specific design software.
  3. Time is your most valuable asset: Consider whether your time is better spent designing or delivering your core business expertise.
  4. Create a learning plan for 2026: Map out skills development over 3-6-12 months aligned with your business strategy, rather than reacting to immediate challenges.
  5. Upskilling enables better collaboration: The more you understand what's achievable, the better you can brief designers, developers, and agencies.

Ask yourself: Will this training help me be a better strategist, or just a busier technician?


โ“ What Does Ofcom's 2025 Report Tell Us About Online Behaviour?

Based on Ofcom's 114-page Online Nations Report 2025, Jonny and Pascal highlight critical insights every website manager must understand:

https://www.ofcom.org.uk/media-use-and-attitudes/online-habits/from-apps-to-ai-search-how-the-uk-goes-online-in-2025

Key Statistics & Trends:

  1. Adults now spend 4.5 hours online daily, up 10 minutes from last year, reversing the previous plateau.
  2. 77% of online time happens on smartphones, mobile-first design is non-negotiable.
  3. Top 3 apps: WhatsApp, Facebook, Google Maps, with Google Maps dubbed the "High Street of the digital world" reaching 78% of UK internet users monthly.
  4. Reddit is surging, experiencing 28% audience growth for the second consecutive year, now reaching 60% of UK internet users.
  5. Twitter is declining significantly, along with Quora. Pinterest, Messenger, and eBay show marginal declines.

The AI Overview Revolution:

  1. Users are almost 50% less likely to click through to source websites when encountering AI overviews (26% end search sessions vs 16% for traditional search).
  2. Trust in summaries is growing, people increasingly trust AI-generated summaries without verifying original sources.
  3. Only 33% of adults believe the internet is good for society, down from 40% last year, highlighting growing skepticism.

Preparing for Agentic AI:

  1. Autonomous AI agents (like Google's Gemini in Chrome) will increasingly compare products and plan purchases without direct user prompts.
  2. Your Google Maps presence and website content will feed these AI comparisons, making accuracy and comprehensiveness critical.

Three Strategic Pillars for 2026:

  1. Become the Answer: Publish authoritative, comprehensive content that AI systems will cite.
  2. Go Deep, Not Wide: Focus on expertise in specific areas rather than superficial coverage of many topics.
  3. Become Your Sector's Trusted Voice: Build authority through consistency, authenticity, and demonstrated expertise.

โ“ What Tools Can Improve Website Management Efficiency?

Clay.com (Jonny's Pick): https://www.clay.com/

  1. Research and turn data into action with flexible, iterable workflows.
  2. Integrates with Google Tag Manager, CRMs, and form capture tools.
  3. Captures website behaviour data and converts it into actionable insights.
  4. Simplifies complex customer journey mapping.
  5. Helps increase ROI by making data more understandable and actionable.
  6. Perfect for modern, data-driven website management.

MeetEdgar.com (Pascal's Pick): https://meetedgar.com/

  1. Ideal for marketers with extensive libraries of evergreen content.
  2. Automates the resharing and repromoting of your best blog posts, videos, podcasts, and resources.
  3. Features include content categories, auto-import, AI writing assistant, A/B testing, and analytics.
  4. Chrome integration allows you to schedule content resharing while browsing your own website.
  5. Combats "recency bias" by reminding audiences of valuable older content that remains relevant.

โ“ What Quick Website Changes Should I Make Right Now?

Jonny's Call to Action: Limit Pop-Up Intrusiveness

  1. Pop-ups are valuable for capturing leads and growing your email list.
  2. But they must be user-friendly: Ensure they're mobile-optimised, well-timed, and easy to close.
  3. Don't frustrate visitors with difficult-to-close pop-ups or ones that appear too frequently.
  4. Make the close button obvious, don't hide it by matching colours to the background.
  5. Balance lead generation with user experience to avoid damaging trust and increasing bounce rates.

Pascal's Call to Action: Review Your 2026 Memberships for Content Opportunities

  1. List all professional bodies, trade associations, and memberships you're renewing for 2026.
  2. Identify key contacts within each organisation.
    3. In this episode of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni explore a question many business owners are asking:

    Should I invest time learning website design, or focus my energy elsewhere?

    The conversation reveals the real value of professional development for website managers, revealing why strategic understanding matters more than technical execution.

    The episode also examines Ofcom's groundbreaking 2025 Online Nations Report, which highlights seismic shifts in how UK audiences discover and consume online content.

    With AI overviews now reducing click-through rates by almost 50%, and Google Maps emerging as the "High Street of the digital world," the implications for website strategy are profound. Jonny and Pascal break down exactly what these trends mean for your content, visibility, and 2026 marketing plan.

    Finally, the hosts share two powerful productivity tools for website managers, plus actionable website adjustments you can implement this week to improve user experience and data capture.

    If you manage a website, create content, or lead digital marketing for your organisation, this episode provides the clarity and direction you need heading into 2026.

    โ“ Should I Learn Website Design to Better Manage My Website?

    Training is valuable, but clarity on what to learn and why is essential.

    1. Design skills vs management skills are different: Understanding design helps you brief and challenge suppliers, but doesn't mean you should design yourself.
    2. Strategic knowledge beats tool proficiency: Focus on learning messaging, structure, accessibility, user intent, and customer journey mapping over specific design software.
    3. Time is your most valuable asset: Consider whether your time is better spent designing or delivering your core business expertise.
    4. Create a learning plan for 2026: Map out skills development over 3-6-12 months aligned with your business strategy, rather than reacting to immediate challenges.
    5. Upskilling enables better collaboration: The more you understand what's achievable, the better you can brief designers, developers, and agencies.

    Ask yourself: Will this training help me be a better strategist, or just a busier technician?


    โ“ What Does Ofcom's 2025 Report Tell Us About Online Behaviour?

    Based on Ofcom's 114-page Online Nations Report 2025, Jonny and Pascal highlight critical insights every website manager must understand:

    https://www.ofcom.org.uk/media-use-and-attitudes/online-habits/from-apps-to-ai-search-how-the-uk-goes-online-in-2025

    Key Statistics & Trends:

    1. Adults now spend 4.5 hours online daily, up 10 minutes from last year, reversing the previous plateau.
    2. 77% of online time happens on smartphones, mobile-first design is non-negotiable.
    3. Top 3 apps: WhatsApp, Facebook, Google Maps, with Google Maps dubbed the "High Street of the digital world" reaching 78% of UK internet users monthly.
    4. Reddit is surging, experiencing 28% audience growth for the second consecutive year, now reaching 60% of UK internet users.
    5. Twitter is declining significantly, along with Quora. Pinterest, Messenger, and eBay show marginal declines.

    The AI Overview Revolution:

    1. Users are almost 50% less likely to click through to source websites when encountering AI overviews (26% end search sessions vs 16% for traditional search).
    2. Trust in summaries is growing, people increasingly trust AI-generated summaries without verifying original sources.
    3. Only 33% of adults believe the internet is good for society, down from 40% last year, highlighting growing skepticism.

    Preparing for Agentic AI:

    1. Autonomous AI agents (like Google's Gemini in Chrome) will increasingly compare products and plan purchases without direct user prompts.
    2. Your Google Maps presence and website content will feed these AI comparisons, making accuracy and comprehensiveness critical.

    Three Strategic Pillars for 2026:

    1. Become the Answer: Publish authoritative, comprehensive content that AI systems will cite.
    2. Go Deep, Not Wide: Focus on expertise in specific areas rather than superficial coverage of many topics.
    3. Become Your Sector's Trusted Voice: Build authority through consistency, authenticity, and demonstrated expertise.

    โ“ What Tools Can Improve Website Management Efficiency?

    Clay.com (Jonny's Pick): https://www.clay.com/

    1. Research and turn data into action with flexible, iterable workflows.
    2. Integrates with Google Tag Manager, CRMs, and form capture tools.
    3. Captures website behaviour data and converts it into actionable insights.
    4. Simplifies complex customer journey mapping.
    5. Helps increase ROI by making data more understandable and actionable.
    6. Perfect for modern, data-driven website management.

    MeetEdgar.com (Pascal's Pick): https://meetedgar.com/

    1. Ideal for marketers with extensive libraries of evergreen content.
    2. Automates the resharing and repromoting of your best blog posts, videos, podcasts, and resources.
    3. Features include content categories, auto-import, AI writing assistant, A/B testing, and analytics.
    4. Chrome integration allows you to schedule content resharing while browsing your own website.
    5. Combats "recency bias" by reminding audiences of valuable older content that remains relevant.

    โ“ What Quick Website Changes Should I Make Right Now?

    Jonny's Call to Action: Limit Pop-Up Intrusiveness

    1. Pop-ups are valuable for capturing leads and growing your email list.
    2. But they must be user-friendly: Ensure they're mobile-optimised, well-timed, and easy to close.
    3. Don't frustrate visitors with difficult-to-close pop-ups or ones that appear too frequently.
    4. Make the close button obvious, don't hide it by matching colours to the background.
    5. Balance lead generation with user experience to avoid damaging trust and increasing bounce rates.

    Pascal's Call to Action: Review Your 2026 Memberships for Content Opportunities

    1. List all professional bodies, trade associations, and memberships you're renewing for 2026.
    2. Identify key contacts within each organisation.
    3. Invite them for Q&A sessions: Create blog posts, podcasts, or video interviews discussing industry trends, AI impact, or future forecasts.
    4. Leverage their networks: When guests share your content with their audience, you gain access to extensive, relevant networks.
    5. Double benefit: Valuable content for your audience + increased website traffic from established communities.

    Time to turn membership fees into content marketing opportunities!

    ๐ŸŽฏ Key Takeaways for Website Managers (with timestamps)

    1. Websites are not brochures, they feed AI systems that increasingly control visibility and discovery.
    2. Content quality over quantity has never been more important as AI systems curate what audiences see.
    3. Google Maps is now mission-critical, ensure your business profile is comprehensive, accurate, and optimised.
    4. Authenticity and expertise win in an era of declining internet trust and AI-generated content saturation.
    5. Strategic upskilling beats tactical tool training, understand the "why" before learning the "how."
    6. Be explicit about your expertise, don't assume people know what you do or why you're different.
    7. Repurpose and reshare evergreen content, your older content still has value if you remind people it exists.

    00:19 โ€“ Introduction to Episode 52: Should you learn website design?

    01:38 โ€“ You Ask, We Answer: Training courses for website design

    04:03 โ€“ Website design vs. website management: Two different skill sets

    05:20 โ€“ Creating a strategic learning plan for 2026

    08:22 โ€“ Website Stories: Ofcom's 2025 Online Nations Report

    11:10 โ€“ The AI overview revolution: 50% fewer click-throughs

    12:48 โ€“ Three core pillars for 2026: Become the answer, go deep, be trusted

    15:32 โ€“ Growing concerns: Fewer people trust the internet

    16:30 โ€“ The decline in internet trust across all generations

    17:35 โ€“ Reddit and community-driven platforms on the rise

    18:30 โ€“ The urgency of being explicit about your expertise

    20:26 โ€“ Website Engine Room: Clay.com for data-driven workflows

    21:49 โ€“ MeetEdgar: Automating evergreen content resharing

    23:58 โ€“ Website Call To Action: Limiting pop-up intrusiveness

    25:18 โ€“ Reviewing memberships for content and traffic opportunities

    27:13 โ€“ Recap: Over 100 calls to action and 50+ questions answered


    ๐Ÿ”Ž SEO Keywords & Tags:

    Primary Keywords: website design training, website management skills, AI search trends 2025, Ofcom online nations report, Google Maps SEO, agentic AI marketing, evergreen content strategy, content resharing tools, website pop-up optimisation, website content strategy 2026

    Secondary Keywords: upskilling for website managers, UK online behaviour 2025, Reddit growth statistics, Clay.com data workflows, MeetEdgar automation, membership content marketing, website lead generation, digital marketing planning 2026

    --

    ๐Ÿ‘‰ Subscribe to the 90-Day Website Mastery Podcast for more expert insights on SEO, content marketing, and website growth.

    ๐Ÿ‘‰ Leave us a review โ€” your feedback helps others discover the show!

    ๐Ÿ‘‰ Book a discovery call: 90daymarketingmastery.com

    ๐Ÿ‘‰ check our book "WebProud" on Amazon for more website mastery strategies

    ๐Ÿ‘‰ Connect with us on LinkedIn:

    1. Jonny Ross
    2. Pascal Fintoni

    About the Hosts

    Jonny Ross is a leading digital marketing consultant and SEO strategist with decades of experience helping businesses transform their online presence.

    Pascal Fintoni is a digital skills trainer and video marketing expert, known for making complex tech topics accessible and actionable.

    ]]>    555d88ff-3a53-4f2d-bc8b-3f164c6ab02dFri, 19 Dec 2025 00:00:00 +010031:23falsefull133133#132 One-Page Websites, AI Search Updates & Agentic SEO#132 One-Page Websites, AI Search Updates & Agentic SEOIn this episode of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni explore the rising trend of one-page websites, dissect the latest Google Search Console updates from John Mueller, and reveal why optimising for AI agents is the next big wave in SEO.

    The discussion covers when one-page websites work (and when they don't), how AI Mode is transforming search behaviour, the upcoming HTTPS enforcement in Chrome, and what "agentic AI" means for your website's future.

    Plus, Jonny and Pascal share two powerful content creation tools and practical website adjustments you can implement today to stay ahead in 2026 and beyond.

    If you manage a website, create content, or are responsible for your business's online presence, this episode is for you and packed full with actionable advice.

    โ“ Should I Use a One-Page Website for My Business?

    The Short Answer: One-page websites have their place, but they're not suitable for most established businesses.

    When One-Page Websites Work Well:

    • Specific landing pages for pay-per-click campaigns with clear user intent
    • Squeeze pages designed to convert traffic from paid ads
    • Testing new offerings or validating ideas for startups
    • Event promotions or single-purpose campaigns
    • Personal brand sites showcasing multiple facets of an individual's work

    The Limitations:

    • Lack depth needed to build trust and credibility
    • Limited SEO potential compared to multi-page sites
    • Don't provide space for storytelling and brand development
    • Risk becoming a "set it and forget it" solution that never gets updated
    • Insufficient for AI search summaries that require explicit, comprehensive content

    The Bottom Line: One-page websites can deliver great ROI improvements for specific campaigns, but shouldn't be your primary business website. They work best as focused landing pages alongside a robust multi-page site.

    ๐Ÿ“ฐ What Are the Key Google Search Console Updates for Q4 2025?

    Based on John Mueller's latest Search Console news roundup, here are the critical updates:

    Search Console Enhancements

    • New Logo & Visual Refresh: Signals ongoing platform improvements
    • Achievements Feature: Track milestones like gaining clicks from Google Search
    • Query Groups: Similar search queries now cluster into themes for better strategic analysis
    • Custom Annotations: Label events affecting site performance (campaigns, site changes) with shared visibility across team members
    • AI Configuration: Natural language queries to analyze data without complex filters

    Google Search & AI Changes

    • August Spam Update: Enhanced automated detection to reduce spammy search results
    • AI Mode Expansion: Now supports longer queries (3x traditional length) in more languages and countries
    • Agentic Features (Experimental): AI agents can perform actions directly through search (booking tables, filling forms, making purchases)
    • Web Guide (Experimental): AI-organized search results structured like magazine layouts

    Security & Technical Updates

    • Chrome HTTPS Default (October 2026): Non-secure HTTP sites will require user permission to load
    • Site Kit WordPress Enhancements: New reader revenue manager for newsletters, surveys, contributions
    • JavaScript Paywall Documentation: Updated guidance for SEO-friendly paywalls
    • No LLM Text File Required: Google confirms no special actions needed to appear in AI search results

    Here is the link to the video from the Google Search Central team:

    Search Console, AI, and HTTPs updates Search Console (Q4 โ€˜25)

    https://youtu.be/o0AGWPU96TQ?si=IHlpoertUjUYXjYx

    ๐Ÿค– BONUS: What Is Agentic AI and Why Should I Care?

    Agentic AI (or "action-taking AI") represents the next evolution of search, where AI agents can complete tasks on your website without users ever visiting it.

    What This Means for Your Website:

    • Users can download PDFs, fill out forms, make bookings, or even complete purchases through AI interfaces
    • Your website needs to be optimised for AI agents, not just human visitors
    • This is happening NOW, not in some distant future

    How to Optimise for Agentic AI:

    Basic SEO Foundations:

    • Implement structured data correctly
    • Ensure clean, well-organised code
    • Label forms clearly and make them easy to understand
    • Use explicit, comprehensive content that AI can easily parse

    Technical Considerations:

    • Adjust reCAPTCHA settings, i.e. Google's reCAPTCHA can be too harsh for AI agents
    • Use gentler spam filters that allow AI penetration while blocking spam bots
    • For e-commerce: Set up API endpoints (e.g. Shopify draft orders) for AI agents
    • Create AI instruction pages to guide automated interactions

    The Future Is Here: This isn't about writing blogs faster with AI, it's about preparing your website for an internet where people take action by speaking or typing, without ever visiting your site directly.

    ๐Ÿ› ๏ธ What Tools Can Supercharge My Website Content Creation?

    WriteSonic (Jonny's Pick)

    Website: writesonic.com

    What It Does:

    • Robust AI writing assistant for high-converting copy
    • Excels at research and in-depth article creation
    • Learns your brand's tone of voice
    • Integrates with popular content management systems via plugins

    Best For:

    • Ad campaigns
    • Social media posts
    • Blog articles
    • Accelerating content creation workflows

    Bonus Feature: Advanced AI analysis tools for understanding your visibility in AI search results, plug in your website to measure AI visibility metrics.


    NotebookLM (Pascal's Pick)

    Website: notebooklm.google.com

    What It Does:

    • Google's AI-powered content creation and research platform
    • Studio feature now includes 8 interactive tools (previously known for audio/video overviews)

    New Content Creation Tools:

    • Infographic Generator: Summarises key website information into stunning visual designs using your site's photos and branding
    • Slide Deck Creator: Generates presentation slides summarizing your website's key messages

    Why It's Revolutionary:

    • Both tools can be customised with specific briefs to focus content
    • Quality is production-ready and users report being able to post generated infographics immediately
    • Can be instructed to use your brand colours, fonts, and images automatically
    • All features are FREE

    ๐ŸŽฏ What One Change Should I Make to My Website Right Now?

    Jonny's Call to Action: Refine Your Meta Descriptions

    Why This Matters:

    • Meta descriptions still have significant value for SEO, AI overviews, and click-through rates
    • They're your opportunity to influence whether people click on your listing
    • Many sites still have default "Enter description here" text โ€” a terrible first impressio
    • Easy to update across your site quickly

    How to Do It Right:

    • Make descriptions compelling and keyword-rich
    • Avoid duplicating descriptions across multiple pages
    • Summarise the page content clearly and accurately
    • Use the exercise to check if your page content itself is clear
    • Aim to improve click-through rates from search results

    Pro Tip: If you struggle to write a meta description, it may signal that the page content itself lacks clarity so perhaps fix the content first.

    Pascal's Call to Action: Create a 2025 Highlights Magazine

    The Strategy:

    1. Review all high-performing posts across your social media platforms (LinkedIn, Facebook, Instagram, Pinterest)
    2. Group these posts into common themes
    3. Create a branded digital magazine using those themes as chapters
    4. Design using Canva, PowerPoint, or your preferred platform
    5. Offer as a free download on a dedicated landing page

    Why This Works:

    • Celebrates your year's best content
    • Repurposes high-performing material with proven engagement
    • Creates a valuable lead magnet for prospects
    • Demonstrates expertise and thought leadership
    • Can be promoted throughout Q4 and into 2026

    Perfect Timing: End-of-year content performs exceptionally well as people reflect and plan for the new year.

    ๐Ÿ”‘ Key Takeaways from Episode 51

    1. One-page...]]>In this episode of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni explore the rising trend of one-page websites, dissect the latest Google Search Console updates from John Mueller, and reveal why optimising for AI agents is the next big wave in SEO.

      The discussion covers when one-page websites work (and when they don't), how AI Mode is transforming search behaviour, the upcoming HTTPS enforcement in Chrome, and what "agentic AI" means for your website's future.

      Plus, Jonny and Pascal share two powerful content creation tools and practical website adjustments you can implement today to stay ahead in 2026 and beyond.

      If you manage a website, create content, or are responsible for your business's online presence, this episode is for you and packed full with actionable advice.

      โ“ Should I Use a One-Page Website for My Business?

      The Short Answer: One-page websites have their place, but they're not suitable for most established businesses.

      When One-Page Websites Work Well:

      • Specific landing pages for pay-per-click campaigns with clear user intent
      • Squeeze pages designed to convert traffic from paid ads
      • Testing new offerings or validating ideas for startups
      • Event promotions or single-purpose campaigns
      • Personal brand sites showcasing multiple facets of an individual's work

      The Limitations:

      • Lack depth needed to build trust and credibility
      • Limited SEO potential compared to multi-page sites
      • Don't provide space for storytelling and brand development
      • Risk becoming a "set it and forget it" solution that never gets updated
      • Insufficient for AI search summaries that require explicit, comprehensive content

      The Bottom Line: One-page websites can deliver great ROI improvements for specific campaigns, but shouldn't be your primary business website. They work best as focused landing pages alongside a robust multi-page site.

      ๐Ÿ“ฐ What Are the Key Google Search Console Updates for Q4 2025?

      Based on John Mueller's latest Search Console news roundup, here are the critical updates:

      Search Console Enhancements

      • New Logo & Visual Refresh: Signals ongoing platform improvements
      • Achievements Feature: Track milestones like gaining clicks from Google Search
      • Query Groups: Similar search queries now cluster into themes for better strategic analysis
      • Custom Annotations: Label events affecting site performance (campaigns, site changes) with shared visibility across team members
      • AI Configuration: Natural language queries to analyze data without complex filters

      Google Search & AI Changes

      • August Spam Update: Enhanced automated detection to reduce spammy search results
      • AI Mode Expansion: Now supports longer queries (3x traditional length) in more languages and countries
      • Agentic Features (Experimental): AI agents can perform actions directly through search (booking tables, filling forms, making purchases)
      • Web Guide (Experimental): AI-organized search results structured like magazine layouts

      Security & Technical Updates

      • Chrome HTTPS Default (October 2026): Non-secure HTTP sites will require user permission to load
      • Site Kit WordPress Enhancements: New reader revenue manager for newsletters, surveys, contributions
      • JavaScript Paywall Documentation: Updated guidance for SEO-friendly paywalls
      • No LLM Text File Required: Google confirms no special actions needed to appear in AI search results

      Here is the link to the video from the Google Search Central team:

      Search Console, AI, and HTTPs updates Search Console (Q4 โ€˜25)

      https://youtu.be/o0AGWPU96TQ?si=IHlpoertUjUYXjYx

      ๐Ÿค– BONUS: What Is Agentic AI and Why Should I Care?

      Agentic AI (or "action-taking AI") represents the next evolution of search, where AI agents can complete tasks on your website without users ever visiting it.

      What This Means for Your Website:

      • Users can download PDFs, fill out forms, make bookings, or even complete purchases through AI interfaces
      • Your website needs to be optimised for AI agents, not just human visitors
      • This is happening NOW, not in some distant future

      How to Optimise for Agentic AI:

      Basic SEO Foundations:

      • Implement structured data correctly
      • Ensure clean, well-organised code
      • Label forms clearly and make them easy to understand
      • Use explicit, comprehensive content that AI can easily parse

      Technical Considerations:

      • Adjust reCAPTCHA settings, i.e. Google's reCAPTCHA can be too harsh for AI agents
      • Use gentler spam filters that allow AI penetration while blocking spam bots
      • For e-commerce: Set up API endpoints (e.g. Shopify draft orders) for AI agents
      • Create AI instruction pages to guide automated interactions

      The Future Is Here: This isn't about writing blogs faster with AI, it's about preparing your website for an internet where people take action by speaking or typing, without ever visiting your site directly.

      ๐Ÿ› ๏ธ What Tools Can Supercharge My Website Content Creation?

      WriteSonic (Jonny's Pick)

      Website: writesonic.com

      What It Does:

      • Robust AI writing assistant for high-converting copy
      • Excels at research and in-depth article creation
      • Learns your brand's tone of voice
      • Integrates with popular content management systems via plugins

      Best For:

      • Ad campaigns
      • Social media posts
      • Blog articles
      • Accelerating content creation workflows

      Bonus Feature: Advanced AI analysis tools for understanding your visibility in AI search results, plug in your website to measure AI visibility metrics.


      NotebookLM (Pascal's Pick)

      Website: notebooklm.google.com

      What It Does:

      • Google's AI-powered content creation and research platform
      • Studio feature now includes 8 interactive tools (previously known for audio/video overviews)

      New Content Creation Tools:

      • Infographic Generator: Summarises key website information into stunning visual designs using your site's photos and branding
      • Slide Deck Creator: Generates presentation slides summarizing your website's key messages

      Why It's Revolutionary:

      • Both tools can be customised with specific briefs to focus content
      • Quality is production-ready and users report being able to post generated infographics immediately
      • Can be instructed to use your brand colours, fonts, and images automatically
      • All features are FREE

      ๐ŸŽฏ What One Change Should I Make to My Website Right Now?

      Jonny's Call to Action: Refine Your Meta Descriptions

      Why This Matters:

      • Meta descriptions still have significant value for SEO, AI overviews, and click-through rates
      • They're your opportunity to influence whether people click on your listing
      • Many sites still have default "Enter description here" text โ€” a terrible first impressio
      • Easy to update across your site quickly

      How to Do It Right:

      • Make descriptions compelling and keyword-rich
      • Avoid duplicating descriptions across multiple pages
      • Summarise the page content clearly and accurately
      • Use the exercise to check if your page content itself is clear
      • Aim to improve click-through rates from search results

      Pro Tip: If you struggle to write a meta description, it may signal that the page content itself lacks clarity so perhaps fix the content first.

      Pascal's Call to Action: Create a 2025 Highlights Magazine

      The Strategy:

      1. Review all high-performing posts across your social media platforms (LinkedIn, Facebook, Instagram, Pinterest)
      2. Group these posts into common themes
      3. Create a branded digital magazine using those themes as chapters
      4. Design using Canva, PowerPoint, or your preferred platform
      5. Offer as a free download on a dedicated landing page

      Why This Works:

      • Celebrates your year's best content
      • Repurposes high-performing material with proven engagement
      • Creates a valuable lead magnet for prospects
      • Demonstrates expertise and thought leadership
      • Can be promoted throughout Q4 and into 2026

      Perfect Timing: End-of-year content performs exceptionally well as people reflect and plan for the new year.

      ๐Ÿ”‘ Key Takeaways from Episode 51

      1. One-page websites work brilliantly for specific campaigns but shouldn't replace a comprehensive business website
      2. Google Search Console is becoming more powerful with AI configuration and should be your first choice for website analytics
      3. Agentic AI is the next big wave so optimise your website for AI agents that can take action without users visiting your site
      4. HTTPS is mandatory by October 2026 so ensure your site is secure now
      5. Meta descriptions still matter for improving click-through rates from search results
      6. Content repurposing into branded magazines is an excellent way to leverage your best social media posts

      ๐Ÿ”Ž SEO Keywords & Tags:

      Primary Keywords:

      one-page website pros and cons, agentic AI optimisation, Google Search Console updates 2025, AI Mode search optimisation, meta description best practices, HTTPS website security, NotebookLM infographic generator, WriteSonic AI content creation

      Secondary Keywords:

      single page vs multi-page websites, John Mueller Search Console news, AI search visibility, Chrome HTTPS default 2026, query groups Search Console, landing page conversion strategies, AI agents website optimisation, structured data for AI search, squeeze page design

      --

      ๐Ÿ‘‰ Subscribe to the 90-Day Website Mastery Podcast for more expert insights on SEO, content marketing, and website growth.

      ๐Ÿ‘‰ Leave us a review โ€” your feedback helps others discover the show!

      ๐Ÿ‘‰ Book a discovery call: 90daymarketingmastery.com

      ๐Ÿ‘‰ check our book "WebProud" on Amazon for more website mastery strategies

      ๐Ÿ‘‰ Connect with us on LinkedIn:


      About the Hosts

      Jonny Ross is a leading digital marketing consultant and SEO strategist with decades of experience helping businesses transform their online presence.

      Pascal Fintoni is a digital skills trainer and video marketing expert, known for making complex tech topics accessible and actionable.

      ]]>      e82a0281-94e2-4174-ad65-c1983442a0f8Fri, 05 Dec 2025 14:15:00 +010031:50falsefull132132#131 AI-Built Websites, WebProudโ€™s Birthday & The Tools Every Website Manager#131 AI-Built Websites, WebProudโ€™s Birthday & The Tools Every Website ManagerIn this special 50th episode of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni celebrate a major milestone whilst tackling a critical issue facing business owners today: the risks and realities of AI-built websites.

      By the Numbers: 50 Episodes of Value:

      • 50 questions answered from the community.
      • 50 pieces of content reviewed and analysed.
      • 100 tools and apps recommended.
      • 100 website call-to-action suggestions provided.

      This episode also marks the one-year anniversary of their book "WebProud - The 5-Step Roadmap to Feeling Proud of your Website Again!"

      https://www.amazon.co.uk/WebProud-5-step-roadmap-feeling-website/dp/1068691603

      The discussion explores what happens when your website designer uses AI platforms without transparency, the essential questions you must ask before commissioning any website project, and how to avoid the costly mistakes that come from unclear briefs and assumptions.

      Jonny and Pascal also share two powerful tools for creating visual content, and provide actionable website adjustments you can implement immediately.

      โ“ My Designer Used AI to Build My Website โ€” What Should I Do?

      The Hidden Risks of AI Website Builders:

      Some website designers are now using AI platforms to create websites quickly, but without proper disclosure or planning.

      Common problems include: inability to update content yourself, locked-in proprietary systems, and limited future functionality.

      The fundamental issue isn't AI itself โ€” it's lack of transparency and inadequate project briefing.

      Essential Questions to Ask Before Commissioning a Website:

      • What platform is it built on? Understanding the content management system (CMS) is crucial for long-term flexibility.
      • Who actually owns the website? Clarify ownership rights in case you need to change agencies or freelancers.
      • Can I update and modify content myself? Ensure you have editing access and the ability to make changes independently.
      • What's the future-proofing plan? Ask about adding features later, such as e-commerce functionality or additional pages.
      • Who is building it โ€” humans or AI? Understand the level of human expertise and oversight in the project.
      • What's in the Terms & Conditions? Review all contractual agreements carefully before signing.

      The Importance of a Comprehensive Brief:

      • Your expertise as a business owner isn't in building websites, that's why proper briefing is essential
      • Request a detailed project plan with clear stages, review points, and deliverables.
      • Ask for transparency about tools, methods, and team members involved
      • Use AI to help you: Ask ChatGPT or Claude to create a checklist of questions for website project vendors.

      Slowing Down in the Age of Speed:

      • AI's advantage is speed, but that doesn't mean you should rush decisions.
      • Use the time AI saves to invest in proper due diligence, reflection, and questioning.
      • Cheaper and faster doesn't always solve the problem โ€” quality and control matter more.

      ๐Ÿ“– Celebrating One Year of WebProud: The Journey & The Book

      The Evolution from Webinars to Book:

      • During COVID, Jonny and Pascal launched a five-part webinar series sharing their passion for websites.
      • This evolved into the 90-Day Website Mastery Podcast (now at episode 50).
      • The webinar content became the foundation for their book: WebProud: The 5-Step Roadmap to Feeling Proud of Your Website Again!
      • Published November 2024, launched December 2024, and became a #1 Kindle bestseller within 48 hours.

      What Makes WebProud Different:

      • Two main sections: Executive Briefings (actionable steps) and Bonus Content (inspiration and tools).
      • Five core executive briefings form the heart of the book's methodology.
      • Highly interactive format: Includes idea catcher pages, checklists, tables to complete, and space for notes.
      • Available in print and interactive Kindle: The Kindle version allows you to type directly into forms and tables.
      • Bonus features: Yearly planner with 52 weekly website adjustments, tool recommendations, and article reviews.

      The Book's Philosophy:

      • Designed as a field guide to be used, marked up, and referenced repeatedly.
      • Focuses on practical, actionable advice rather than theory.
      • Reflects Jonny and Pascal's approach as trainers and advisors.

      ๐Ÿ› ๏ธ The Website Engine Room: Two Essential Visual Tools

      LandingSite.ai (Jonny's Pick):

      https://landingsite.ai Generate a beautiful website for your business in five minutes.

      Best use case: Creating optimised landing pages quickly for specific marketing campaigns.

      Key benefits:

      • Rapid deployment for testing different messages and funnels.
      • Perfect for matching landing page messaging to specific ad campaigns (Facebook, Google Ads, Instagram).
      • Ideal for squeeze pages designed to capture leads from email flows.
      • Uses AI-driven insights and pre-made templates.

      Strategic value: Enables fast testing and iteration without committing to full website builds.

      EZGif.com (Pascal's Pick):

      https://ezgif.com Simple, free online GIF maker and comprehensive animation toolset.

      Key features:

      • Create GIFs from static images or video clips.
      • Edit existing animations: crop, resize, add text, change formats.
      • Convert between formats: GIF, APNG, WebP, MNG, and AVIF.
      • Transform video footage (from events, presentations) into engaging animated content.

      Strategic applications:

      • Enhance blog articles with animated headers and visual breaks.
      • Create eye-catching social media content (GIFs are "the new emojis").
      • Animate promotional content for LinkedIn, Facebook, and other platforms.
      • Add visual interest to presentations and email campaigns.

      Business model: Free to use with optional donation (buy them a coffee).

      ๐Ÿ“ข The Website Call to Action: Two Quick Wins for Immediate Impact

      Call to Action #99: Add Clear Opening Hours (Jonny's Recommendation)

      Why this matters in 2025 and beyond:

      • AI and machine learning systems need explicit, structured data.
      • Search engines and AI assistants rely on clear information to answer user queries.
      • Builds trust by showing your business has regular operations and real premises.

      Implementation steps:

      • Display opening hours prominently on your contact page.
      • Consider adding them to your website header or footer for visibility on every page.
      • Critical: Ensure your website hours match your Google Business Profile exactly.
      • Use consistent formatting across all platforms.

      SEO and trust benefits:

      • Helps users immediately know when they can reach you.
      • Reinforces legitimacy and professionalism.
      • Provides explicit data for AI to read and interpret accurately.
      • Joins the dots for Google between your website and Business Profile.
      • Improves local SEO signals and search visibility.

      Call to Action #100: Audit and Optimise Your Google Business Profile (Pascal's Recommendation)

      Why Google Business Profile matters more than ever:

      • AI summaries (the evolution of SEO) pull heavily from Google Business Profile data.
      • Well-maintained profiles boost your visibility in AI-generated search results.
      • Google uses profile-website correlation as evidence of business legitimacy.

      Action plan:

      • Reacquaint yourself with all Google Business Profile features and content fields.
      • Fill in blank or unused fields (every empty field is a missed opportunity).
      • Match information precisely with your website (address, hours, services, descriptions).
      • Update regularly (stale information damages trust and rankings).

      Using AI to maintain your profile:

      • Ask your favourite LLM (ChatGPT, Claude, Gemini) to create a quarterly action plan.
      • Request weekly update reminders and content suggestions.
      • Use AI to generate posts, offers, and updates tailored to your audience.

      Unexpected benefit:

      • Reviewing your Google Business Profile often sparks ideas for website improvements.
      • Features that work well on your profile can inspire similar additions to your website.

      ๐ŸŽฏ Key Takeaways for Website Managers and Business Owners (with timestamps)

      00:18 โ€“ Welcome to Episode 50: A landmark celebration

      01:14 โ€“ Celebrating the WebProud book anniversary and ChatGPT's third birthday

      02:38 โ€“ You Ask, We Answer: The AI website builder dilemma

      04:25 โ€“ The importance of due...]]>In this special 50th episode of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni celebrate a major milestone whilst tackling a critical issue facing business owners today: the risks and realities of AI-built websites.

      By the Numbers: 50 Episodes of Value:

      • 50 questions answered from the community.
      • 50 pieces of content reviewed and analysed.
      • 100 tools and apps recommended.
      • 100 website call-to-action suggestions provided.

      This episode also marks the one-year anniversary of their book "WebProud - The 5-Step Roadmap to Feeling Proud of your Website Again!"

      https://www.amazon.co.uk/WebProud-5-step-roadmap-feeling-website/dp/1068691603

      The discussion explores what happens when your website designer uses AI platforms without transparency, the essential questions you must ask before commissioning any website project, and how to avoid the costly mistakes that come from unclear briefs and assumptions.

      Jonny and Pascal also share two powerful tools for creating visual content, and provide actionable website adjustments you can implement immediately.

      โ“ My Designer Used AI to Build My Website โ€” What Should I Do?

      The Hidden Risks of AI Website Builders:

      Some website designers are now using AI platforms to create websites quickly, but without proper disclosure or planning.

      Common problems include: inability to update content yourself, locked-in proprietary systems, and limited future functionality.

      The fundamental issue isn't AI itself โ€” it's lack of transparency and inadequate project briefing.

      Essential Questions to Ask Before Commissioning a Website:

      • What platform is it built on? Understanding the content management system (CMS) is crucial for long-term flexibility.
      • Who actually owns the website? Clarify ownership rights in case you need to change agencies or freelancers.
      • Can I update and modify content myself? Ensure you have editing access and the ability to make changes independently.
      • What's the future-proofing plan? Ask about adding features later, such as e-commerce functionality or additional pages.
      • Who is building it โ€” humans or AI? Understand the level of human expertise and oversight in the project.
      • What's in the Terms & Conditions? Review all contractual agreements carefully before signing.

      The Importance of a Comprehensive Brief:

      • Your expertise as a business owner isn't in building websites, that's why proper briefing is essential
      • Request a detailed project plan with clear stages, review points, and deliverables.
      • Ask for transparency about tools, methods, and team members involved
      • Use AI to help you: Ask ChatGPT or Claude to create a checklist of questions for website project vendors.

      Slowing Down in the Age of Speed:

      • AI's advantage is speed, but that doesn't mean you should rush decisions.
      • Use the time AI saves to invest in proper due diligence, reflection, and questioning.
      • Cheaper and faster doesn't always solve the problem โ€” quality and control matter more.

      ๐Ÿ“– Celebrating One Year of WebProud: The Journey & The Book

      The Evolution from Webinars to Book:

      • During COVID, Jonny and Pascal launched a five-part webinar series sharing their passion for websites.
      • This evolved into the 90-Day Website Mastery Podcast (now at episode 50).
      • The webinar content became the foundation for their book: WebProud: The 5-Step Roadmap to Feeling Proud of Your Website Again!
      • Published November 2024, launched December 2024, and became a #1 Kindle bestseller within 48 hours.

      What Makes WebProud Different:

      • Two main sections: Executive Briefings (actionable steps) and Bonus Content (inspiration and tools).
      • Five core executive briefings form the heart of the book's methodology.
      • Highly interactive format: Includes idea catcher pages, checklists, tables to complete, and space for notes.
      • Available in print and interactive Kindle: The Kindle version allows you to type directly into forms and tables.
      • Bonus features: Yearly planner with 52 weekly website adjustments, tool recommendations, and article reviews.

      The Book's Philosophy:

      • Designed as a field guide to be used, marked up, and referenced repeatedly.
      • Focuses on practical, actionable advice rather than theory.
      • Reflects Jonny and Pascal's approach as trainers and advisors.

      ๐Ÿ› ๏ธ The Website Engine Room: Two Essential Visual Tools

      LandingSite.ai (Jonny's Pick):

      https://landingsite.ai Generate a beautiful website for your business in five minutes.

      Best use case: Creating optimised landing pages quickly for specific marketing campaigns.

      Key benefits:

      • Rapid deployment for testing different messages and funnels.
      • Perfect for matching landing page messaging to specific ad campaigns (Facebook, Google Ads, Instagram).
      • Ideal for squeeze pages designed to capture leads from email flows.
      • Uses AI-driven insights and pre-made templates.

      Strategic value: Enables fast testing and iteration without committing to full website builds.

      EZGif.com (Pascal's Pick):

      https://ezgif.com Simple, free online GIF maker and comprehensive animation toolset.

      Key features:

      • Create GIFs from static images or video clips.
      • Edit existing animations: crop, resize, add text, change formats.
      • Convert between formats: GIF, APNG, WebP, MNG, and AVIF.
      • Transform video footage (from events, presentations) into engaging animated content.

      Strategic applications:

      • Enhance blog articles with animated headers and visual breaks.
      • Create eye-catching social media content (GIFs are "the new emojis").
      • Animate promotional content for LinkedIn, Facebook, and other platforms.
      • Add visual interest to presentations and email campaigns.

      Business model: Free to use with optional donation (buy them a coffee).

      ๐Ÿ“ข The Website Call to Action: Two Quick Wins for Immediate Impact

      Call to Action #99: Add Clear Opening Hours (Jonny's Recommendation)

      Why this matters in 2025 and beyond:

      • AI and machine learning systems need explicit, structured data.
      • Search engines and AI assistants rely on clear information to answer user queries.
      • Builds trust by showing your business has regular operations and real premises.

      Implementation steps:

      • Display opening hours prominently on your contact page.
      • Consider adding them to your website header or footer for visibility on every page.
      • Critical: Ensure your website hours match your Google Business Profile exactly.
      • Use consistent formatting across all platforms.

      SEO and trust benefits:

      • Helps users immediately know when they can reach you.
      • Reinforces legitimacy and professionalism.
      • Provides explicit data for AI to read and interpret accurately.
      • Joins the dots for Google between your website and Business Profile.
      • Improves local SEO signals and search visibility.

      Call to Action #100: Audit and Optimise Your Google Business Profile (Pascal's Recommendation)

      Why Google Business Profile matters more than ever:

      • AI summaries (the evolution of SEO) pull heavily from Google Business Profile data.
      • Well-maintained profiles boost your visibility in AI-generated search results.
      • Google uses profile-website correlation as evidence of business legitimacy.

      Action plan:

      • Reacquaint yourself with all Google Business Profile features and content fields.
      • Fill in blank or unused fields (every empty field is a missed opportunity).
      • Match information precisely with your website (address, hours, services, descriptions).
      • Update regularly (stale information damages trust and rankings).

      Using AI to maintain your profile:

      • Ask your favourite LLM (ChatGPT, Claude, Gemini) to create a quarterly action plan.
      • Request weekly update reminders and content suggestions.
      • Use AI to generate posts, offers, and updates tailored to your audience.

      Unexpected benefit:

      • Reviewing your Google Business Profile often sparks ideas for website improvements.
      • Features that work well on your profile can inspire similar additions to your website.

      ๐ŸŽฏ Key Takeaways for Website Managers and Business Owners (with timestamps)

      00:18 โ€“ Welcome to Episode 50: A landmark celebration

      01:14 โ€“ Celebrating the WebProud book anniversary and ChatGPT's third birthday

      02:38 โ€“ You Ask, We Answer: The AI website builder dilemma

      04:25 โ€“ The importance of due diligence and comprehensive briefs

      06:04 โ€“ Pace vs. reflection: Don't let AI rush you into poor decisions

      08:44 โ€“ Using AI to generate your own vendor question list

      09:37 โ€“ Website Stories: Looking back at the WebProud journey

      10:27 โ€“ From COVID webinars to bestselling book

      11:59 โ€“ Finding the right style and format for WebProud

      12:32 โ€“ The five executive briefings at the heart of the book

      13:25 โ€“ Interactive features: Idea catchers and the Kindle version

      15:04 โ€“ Celebrating 50 episodes: 100 tools and 100 call-to-actions

      17:08 โ€“ Thank you to everyone who made WebProud a bestseller

      18:26 โ€“ Jonny's pick: LandingSite.ai for rapid landing page creation

      20:02 โ€“ Pascal's pick: EZGif.com for creating and editing GIFs

      22:37 โ€“ The Website Call to Action #99: Add clear opening hours to your website

      24:22 โ€“ The Website Call to Action #100: Audit your Google Business Profile

      25:42 โ€“ Using AI to create a quarterly action plan for profile updates

      27:00 โ€“ Celebrating small victories and marking milestones

      28:05 โ€“ Wrapping up Episode 50 with gratitude

      28:44 โ€“ Where to find more information and book discovery calls

      ๐Ÿ”Ž SEO Keywords & Tags:

      Primary Keywords:

      AI website builders, website ownership rights, Google Business Profile optimisation, landing page creation tools, AI-generated websites, WebProud, feeling proud of website, 90-day website strategy, GIF marketing tools, landing page optimisation

      Secondary Keywords:

      website due diligence checklist, Google Maps SEO, interactive Kindle publishing, website mastery programme, website call to action strategies, visual content marketing tools, AI quarterly planning, micro-content repurposing, WordPress alternatives


      --

      ๐Ÿ‘‰ Subscribe to the 90-Day Website Mastery Podcast for more expert insights on SEO, content marketing, and website growth.

      ๐Ÿ‘‰ Leave us a review โ€” your feedback helps others discover the show!

      ๐Ÿ‘‰ Book a discovery call: 90daymarketingmastery.com

      ๐Ÿ‘‰ check our book "WebProud" on Amazon for more website mastery strategies

      ๐Ÿ‘‰ Connect with us on LinkedIn:


      About the Hosts

      Jonny Ross is a leading digital marketing consultant and SEO strategist with decades of experience helping businesses transform their online presence.

      Pascal Fintoni is a digital skills trainer and video marketing expert, known for making complex tech topics accessible and actionable.

      ]]>596d2e6a-8473-4f30-b441-d5007b925613Fri, 21 Nov 2025 13:30:00 +010030:37falsefull131131      #130 How to Run an Effective Annual Website Review & Reboot Your Blog for 2026#130 How to Run an Effective Annual Website Review & Reboot Your Blog for 2026In this timely episode of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni deliver the ultimate guide to conducting a meaningful annual website review as we approach the end of 2025.

      This isn't about ticking boxes, it's about aligning your website with your business vision, reigniting your passion for blogging, and making strategic adjustments that will set you up for success in 2026.

      The episode recaps on practical frameworks for structuring your review meeting, identifies what to prioritise versus what can wait, and introduces a powerful mindset shift: one blog for search, one for the soul.

      Jonny and Pascal also react to Louis Evans' compelling article "The Time Is Ripe to Reboot Blogs," discussing how to move beyond keyword-dumping and bland marketing content toward authentic, valuable insight hubs.

      Plus, discover two game-changing tools: Durable.co for rapid website prototyping and Google's NotebookLM for AI-powered content strategy. And learn the immediate actions you can take to improve social sharing and prepare your "Best of 2025" content.

      If you're a business owner, marketing leader, or website manager looking to feel proud of your website again, this episode is your roadmap.

      โ“ How Do I Structure a Simple Annual Website Review?

      Performance Analysis:

      • Review Google Analytics to identify what content is working and what isn't.
      • Analyse user behaviour, traffic sources, and conversion patterns.
      • Identify your best-performing pages and understand why they succeed.

      Technical Health Check:

      • Ensure your website works seamlessly across all devices (mobile, tablet, desktop).
      • Test page loading speed and implement improvements.
      • Check for broken links, 404 errors, and security vulnerabilities.
      • Verify backup systems are in place.

      SEO Audit:

      • Review internal linking structureโ€”are you linking to your best content?
      • Ensure target keywords appear on key pages (especially your homepage).
      • Update outdated blog posts with fresh information.
      • Check for technical SEO issues using tools like Google Search Console.

      User Experience & Design:

      • Assess whether your website reflects your brand personality.
      • Evaluate navigation, readability, and visual appeal.
      • Consider how visitors feel when they land on your siteโ€”not just what they see.

      Conversion Optimisation:

      • Review calls-to-action (CTAs): Are they clear, compelling, and properly placed?
      • Test button placements and messaging.
      • Ensure visitors are guided toward meaningful actions.

      Compliance & Accessibility:

      • Verify privacy policies, cookie policies, and GDPR compliance.
      • Check accessibility standards to ensure inclusivity.
      • Review terms and conditions if applicable.

      Align with Future Vision:

      • Before diving into fixes, capture your business vision and ambitions for 2026.
      • Ensure your website review addresses future goals, not just current repairs.
      • Think like an athlete: review past performance while preparing for upcoming challenges.

      Create a Prioritised Roadmap:

      • Identify quick wins versus longer-term projects.
      • Focus on changes with the biggest impact and smallest effort first.
      • Break improvements into bite-sized tasks: tomorrow, next week, next month, Q2, Q3.
      • Choose the right timingโ€”if Q4 is too busy, schedule your review for Q2 instead.

      โ“ How Do I Reboot My Blog for 2026?

      Move Beyond Keyword Dumping:

      • Stop treating your blog as a keyword dumping ground.
      • Avoid creating content solely to rank for specific terms without genuine value.
      • Return to the original purpose of blogging: sharing passion, expertise, and helpful resources.

      Embrace Authentic, Long-Form Content:

      • Prioritise depth over frequencyโ€”quality always beats quantity.
      • Share real stories, behind-the-scenes insights, and founder perspectives.
      • Let your personality and expertise shine through every post.
      • Remember: "One for search, one for the soul"โ€”balance SEO-driven content with passionate, authentic pieces.

      Consider Rebranding Your Blog Section:

      • Explore terms like "Insight Hub," "Knowledge Centr," or "Resource Library."
      • While "blog" still resonates with some audiences, strategic rebranding can elevate perceived value.
      • Position your blog as the best industry resource, think digital magazine quality.

      Focus on E-E-A-T Principles:

      • Experience: Share lived experiences and real-world applications.
      • Expertise: Demonstrate deep knowledge and authority in your field.
      • Authoritativeness: Build credibility through consistent, high-quality content.
      • Trustworthiness: Be honest, helpful, and transparent in all communications.

      Enhance Visual Appeal and Layout:

      • Format blog posts like magazine articles with shorter paragraphs, bullet points, and quality imagery.
      • Embed diverse media: podcasts, videos, audio snippets, interactive tools, infographics.
      • Create visual interest to keep readers engaged.
      • Think about first impressionsโ€”layout matters for storytelling.

      Tell Meaningful Stories:

      • Share the passion and people behind your business.
      • Move beyond generic marketing speak to genuine connection.
      • Allow readers to understand not just what you do, but why you do it.

      Stop Second-Guessing SEO Constantly:

      • While SEO matters, don't let it stifle creativity and authenticity.
      • Write for humans first, search engines second.
      • Genuine value and helpfulness will naturally improve search performance.

      โ“ What Website Tools Should I Be Using Right Now?

      Durable.co (Jonny's Pick):

      • AI-powered website builder that creates complete websites in seconds.
      • Perfect for rapid prototyping, inspiration, and testing ideas.
      • Generates instant visuals including layout, colors, imagery, and content suggestions.
      • Ideal for brainstorming website redesigns or exploring new brand directions.
      • Use it to create "teaser" visions that motivate your team and guide your goals.
      • Available on free tier for testing and exploration.

      NotebookLM by Google (Pascal's Pick):

      • Free AI assistant that continues to improve monthly.
      • Upload links to videos, podcasts, or articles for instant analysis and insights.
      • New "Reports" feature analyses your website and recommends content types based on themes.
      • Create audio overviews, mind maps, and detailed summaries of your content.
      • Perfect for brainstorming blog series, content strategy, and website reviews.
      • Use it to prepare for client meetings or generate fresh content ideas.
      • Pascal and Jonny are considering a dedicated NotebookLM training course, let them know if you're interested!

      โ“ What Immediate Website Changes Should I Make Now?

      Jonny's Call to Action: Enable Social Sharing Buttons

      • Bring back strategic social sharing buttons on key blog posts and pages.
      • Be selectiveโ€”add them to your best, most valuable content only.
      • Choose the right platforms for your audience (LinkedIn, Twitter/X, Facebook, etc.).
      • Make it easy for engaged readers to promote your content.
      • Avoid button overloadโ€”quality over quantity.

      Pascal's Call to Action: Prepare Your "Best of 2025" Content Now

      • Start planning your year-end roundup content before the holiday rush.
      • Decide on the format: long-form article, ebook, video series, or social media campaign.
      • Create a system or workflow (use AI tools like NotebookLM) to shortlist your best:
      • Blog articles, LinkedIn posts, Guest appearances, Social media highlights, Client success stories
      • Don't leave it as a rushed, last-minute job. Plan the structure and process now.
      • Position this content as a valuable resource, not just a retrospective.

      ๐Ÿ”‘ Key Takeaways โ€” What Youโ€™ll Learn (with timestamps)

      01:55 โ€“ You Ask, We Answer: How would you structure a simple annual website review?

      02:35 โ€“ Jonny's framework: Performance, technical, SEO, user experience, conversion, and compliance

      04:53 โ€“ Pascal's approach: Think like an athlete: review past performance, plan for future goals

      06:55 โ€“ Breaking down the review into quick wins and a prioritised roadmap

      08:33 โ€“ Website Stories: "The Time Is Ripe to Reboot Blogs" by Louis Evans

      11:54 โ€“ Jonny's perspective: Blogs have lost their sparkโ€”time to reconnect with audiences

      12:23 โ€“ Rebranding blogs as "Insight Hubs" or "Knowledge Centres"

      16:32 โ€“ "One for search, one for the soul": Pascal's blogging philosophy

      18:00 โ€“ Website Engine Room: Jonny's pickโ€”Durable.co for rapid website prototyping

      20:14 โ€“ Pascal's pick: NotebookLM by Google and its new "Reports" feature

      24:44 โ€“ Website Call to Action - Jonny's advice: Enable social sharing buttons on key content

      25:36 โ€“ Pascal's Call to Action: Prepare...]]>In this timely episode of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni deliver the ultimate guide to conducting a meaningful annual website review as we approach the end of 2025.

      This isn't about ticking boxes, it's about aligning your website with your business vision, reigniting your passion for blogging, and making strategic adjustments that will set you up for success in 2026.

      The episode recaps on practical frameworks for structuring your review meeting, identifies what to prioritise versus what can wait, and introduces a powerful mindset shift: one blog for search, one for the soul.

      Jonny and Pascal also react to Louis Evans' compelling article "The Time Is Ripe to Reboot Blogs," discussing how to move beyond keyword-dumping and bland marketing content toward authentic, valuable insight hubs.

      Plus, discover two game-changing tools: Durable.co for rapid website prototyping and Google's NotebookLM for AI-powered content strategy. And learn the immediate actions you can take to improve social sharing and prepare your "Best of 2025" content.

      If you're a business owner, marketing leader, or website manager looking to feel proud of your website again, this episode is your roadmap.

      โ“ How Do I Structure a Simple Annual Website Review?

      Performance Analysis:

      • Review Google Analytics to identify what content is working and what isn't.
      • Analyse user behaviour, traffic sources, and conversion patterns.
      • Identify your best-performing pages and understand why they succeed.

      Technical Health Check:

      • Ensure your website works seamlessly across all devices (mobile, tablet, desktop).
      • Test page loading speed and implement improvements.
      • Check for broken links, 404 errors, and security vulnerabilities.
      • Verify backup systems are in place.

      SEO Audit:

      • Review internal linking structureโ€”are you linking to your best content?
      • Ensure target keywords appear on key pages (especially your homepage).
      • Update outdated blog posts with fresh information.
      • Check for technical SEO issues using tools like Google Search Console.

      User Experience & Design:

      • Assess whether your website reflects your brand personality.
      • Evaluate navigation, readability, and visual appeal.
      • Consider how visitors feel when they land on your siteโ€”not just what they see.

      Conversion Optimisation:

      • Review calls-to-action (CTAs): Are they clear, compelling, and properly placed?
      • Test button placements and messaging.
      • Ensure visitors are guided toward meaningful actions.

      Compliance & Accessibility:

      • Verify privacy policies, cookie policies, and GDPR compliance.
      • Check accessibility standards to ensure inclusivity.
      • Review terms and conditions if applicable.

      Align with Future Vision:

      • Before diving into fixes, capture your business vision and ambitions for 2026.
      • Ensure your website review addresses future goals, not just current repairs.
      • Think like an athlete: review past performance while preparing for upcoming challenges.

      Create a Prioritised Roadmap:

      • Identify quick wins versus longer-term projects.
      • Focus on changes with the biggest impact and smallest effort first.
      • Break improvements into bite-sized tasks: tomorrow, next week, next month, Q2, Q3.
      • Choose the right timingโ€”if Q4 is too busy, schedule your review for Q2 instead.

      โ“ How Do I Reboot My Blog for 2026?

      Move Beyond Keyword Dumping:

      • Stop treating your blog as a keyword dumping ground.
      • Avoid creating content solely to rank for specific terms without genuine value.
      • Return to the original purpose of blogging: sharing passion, expertise, and helpful resources.

      Embrace Authentic, Long-Form Content:

      • Prioritise depth over frequencyโ€”quality always beats quantity.
      • Share real stories, behind-the-scenes insights, and founder perspectives.
      • Let your personality and expertise shine through every post.
      • Remember: "One for search, one for the soul"โ€”balance SEO-driven content with passionate, authentic pieces.

      Consider Rebranding Your Blog Section:

      • Explore terms like "Insight Hub," "Knowledge Centr," or "Resource Library."
      • While "blog" still resonates with some audiences, strategic rebranding can elevate perceived value.
      • Position your blog as the best industry resource, think digital magazine quality.

      Focus on E-E-A-T Principles:

      • Experience: Share lived experiences and real-world applications.
      • Expertise: Demonstrate deep knowledge and authority in your field.
      • Authoritativeness: Build credibility through consistent, high-quality content.
      • Trustworthiness: Be honest, helpful, and transparent in all communications.

      Enhance Visual Appeal and Layout:

      • Format blog posts like magazine articles with shorter paragraphs, bullet points, and quality imagery.
      • Embed diverse media: podcasts, videos, audio snippets, interactive tools, infographics.
      • Create visual interest to keep readers engaged.
      • Think about first impressionsโ€”layout matters for storytelling.

      Tell Meaningful Stories:

      • Share the passion and people behind your business.
      • Move beyond generic marketing speak to genuine connection.
      • Allow readers to understand not just what you do, but why you do it.

      Stop Second-Guessing SEO Constantly:

      • While SEO matters, don't let it stifle creativity and authenticity.
      • Write for humans first, search engines second.
      • Genuine value and helpfulness will naturally improve search performance.

      โ“ What Website Tools Should I Be Using Right Now?

      Durable.co (Jonny's Pick):

      • AI-powered website builder that creates complete websites in seconds.
      • Perfect for rapid prototyping, inspiration, and testing ideas.
      • Generates instant visuals including layout, colors, imagery, and content suggestions.
      • Ideal for brainstorming website redesigns or exploring new brand directions.
      • Use it to create "teaser" visions that motivate your team and guide your goals.
      • Available on free tier for testing and exploration.

      NotebookLM by Google (Pascal's Pick):

      • Free AI assistant that continues to improve monthly.
      • Upload links to videos, podcasts, or articles for instant analysis and insights.
      • New "Reports" feature analyses your website and recommends content types based on themes.
      • Create audio overviews, mind maps, and detailed summaries of your content.
      • Perfect for brainstorming blog series, content strategy, and website reviews.
      • Use it to prepare for client meetings or generate fresh content ideas.
      • Pascal and Jonny are considering a dedicated NotebookLM training course, let them know if you're interested!

      โ“ What Immediate Website Changes Should I Make Now?

      Jonny's Call to Action: Enable Social Sharing Buttons

      • Bring back strategic social sharing buttons on key blog posts and pages.
      • Be selectiveโ€”add them to your best, most valuable content only.
      • Choose the right platforms for your audience (LinkedIn, Twitter/X, Facebook, etc.).
      • Make it easy for engaged readers to promote your content.
      • Avoid button overloadโ€”quality over quantity.

      Pascal's Call to Action: Prepare Your "Best of 2025" Content Now

      • Start planning your year-end roundup content before the holiday rush.
      • Decide on the format: long-form article, ebook, video series, or social media campaign.
      • Create a system or workflow (use AI tools like NotebookLM) to shortlist your best:
      • Blog articles, LinkedIn posts, Guest appearances, Social media highlights, Client success stories
      • Don't leave it as a rushed, last-minute job. Plan the structure and process now.
      • Position this content as a valuable resource, not just a retrospective.

      ๐Ÿ”‘ Key Takeaways โ€” What Youโ€™ll Learn (with timestamps)

      01:55 โ€“ You Ask, We Answer: How would you structure a simple annual website review?

      02:35 โ€“ Jonny's framework: Performance, technical, SEO, user experience, conversion, and compliance

      04:53 โ€“ Pascal's approach: Think like an athlete: review past performance, plan for future goals

      06:55 โ€“ Breaking down the review into quick wins and a prioritised roadmap

      08:33 โ€“ Website Stories: "The Time Is Ripe to Reboot Blogs" by Louis Evans

      11:54 โ€“ Jonny's perspective: Blogs have lost their sparkโ€”time to reconnect with audiences

      12:23 โ€“ Rebranding blogs as "Insight Hubs" or "Knowledge Centres"

      16:32 โ€“ "One for search, one for the soul": Pascal's blogging philosophy

      18:00 โ€“ Website Engine Room: Jonny's pickโ€”Durable.co for rapid website prototyping

      20:14 โ€“ Pascal's pick: NotebookLM by Google and its new "Reports" feature

      24:44 โ€“ Website Call to Action - Jonny's advice: Enable social sharing buttons on key content

      25:36 โ€“ Pascal's Call to Action: Prepare your "Best of 2025" roundup content now

      ๐Ÿ”Ž SEO Keywords & Tags:

      Primary Keywords:

      annual website review, website audit checklist, blog content strategy 2026, reboot blog strategy, website performance analysis, E-E-A-T principles blogging, authentic blog content, long-form content strategy, website review framework, quarterly website assessment

      Secondary Keywords:

      website technical health check, SEO audit process, conversion rate optimization, user experience evaluation, blog rebranding strategies, insight hub vs blog, knowledge center content, content quality over quantity, social sharing buttons optimization, year-end content planning

      Long-Tail Keywords:

      how to structure annual website review meeting, moving beyond keyword dumping blogs, one for search one for soul blogging, best of 2025 content roundup planning, magazine-style blog layout design, embedding multimedia in blog posts, strategic social sharing button placement

      --

      ๐Ÿ‘‰ Subscribe to the 90-Day Website Mastery Podcast for more expert insights on SEO, content marketing, and website growth.

      ๐Ÿ‘‰ Leave us a review โ€” your feedback helps others discover the show!

      ๐Ÿ‘‰ Book a discovery call: 90daymarketingmastery.com

      ๐Ÿ‘‰ check our book "WebProud" on Amazon for more website mastery strategies

      ๐Ÿ‘‰ Connect with us on LinkedIn:


      About the Hosts

      Jonny Ross is a leading digital marketing consultant and SEO strategist with decades of experience helping businesses transform their online presence.

      Pascal Fintoni is a digital skills trainer and video marketing expert, known for making complex tech topics accessible and actionable.

      ]]>cadf2c33-e1b5-4c17-a979-c67ea74ada15Fri, 07 Nov 2025 00:00:00 +010030:00falsefull130130      #129 Why You Still Need a Website (Even If LinkedIn Is Working for You)#129 Why You Still Need a Website (Even If LinkedIn Is Working for You)In this thought-provoking episode of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni challenge a question that many business owners are quietly asking:

      "Why bother with a website when LinkedIn is doing the job?"

      Sparked by a real workshop encounter, the discussion explores why owning your digital real estate matters more than ever, even when social platforms seem to be delivering results.

      It's all about credibility, control, visibility beyond walled gardens, and future-proofing your business in an unpredictable digital landscape.

      Jonny and Pascal also tackle the intriguing rise of AI-generated podcasts, asking whether we'd actually listen to content created entirely by artificial intelligence, and what this means for content creators and website owners.

      Plus, discover powerful design tools from Microsoft and beyond, and learn the specific website adjustments you should implement this week to enhance user experience and search visibility.

      If you're a business owner, marketing leader, or anyone responsible for building lasting brand authority online,this episode is essential listening.

      โ“ Why Do I Need a Website If My LinkedIn Profile Is Working Well?

      LinkedIn is a powerful platform, but you don't own or control it, algorithms can change overnight.

      A website gives you complete control over your brand narrative, look, feel, and messaging.

      Your brand isn't just a logo and font, it's a feeling. A website delivers that emotional connection far better than a uniform social profile.

      • Visibility beyond LinkedIn: Only a fraction of your potential audience is active on LinkedIn.
      • Websites enable scalability and lead generation through case studies, testimonials, and strategic content.
      • Future-proofing: Digital platforms shift constantly. Owning your website protects you from platform dependency.
      • LinkedIn content has limited shelf lifeโ€”website content remains accessible and discoverable for years.
      • A website allows you to play the Google game (and the AI discovery game), increasing long-term visibility.

      โ“ Would I Actually Listen to a Podcast Generated Entirely by AI?

      Based on the Adweek article "AI Is Disrupting Everything. Why Not Podcasting?" by Mark Stenberg:

      AI podcasts are already here: Startups are creating thousands of episodes for under ยฃ1 per episode.

      Both hosts agree: Yes, they would listen to AI podcasts, but only if the content provides value.

      • Jonny regularly uses Notebook LM to transform research and strategies into engaging podcast-style audio.
      • Pascal uses Microsoft Copilot to generate custom six-minute podcasts on specific topics for his commute.
      • Two types of listeners exist: Those who want content (where AI excels) and those who want connection (where humans win).
      • AI suits "disposable" content: News roundups, weather, sports, business updates, and educational summaries.
      • Humans excel at storytelling and connection: Interviews, emotional narratives, and authentic conversations.
      • Hybrid approach recommended: Use AI for functional content, human creativity for connection-driven material.
      • Website application: Consider using AI to create audio roundups of your written content, clearly labelled as AI-generated.

      โ“ What Design Tools Can Help Me Create Professional Visuals Quickly?

      MS Designer (Jonny's pick):

      Microsoft's AI-powered graphic design platform at designer.microsoft.com

      • Perfect for businesses already in the Microsoft ecosystem.
      • Seamless integration with Office tools and workflows.
      • Extensive template library with embedded AI assistance.
      • Ideal for creating website graphics, social media posts, and marketing materials efficiently.

      Night Cafรฉ Studio (Pascal's pick):

      A creative, artistic AI image generation platform at creator.nightcafe.studio

      • Distinctly different from Canvaโ€”focuses on artistic, striking visuals.
      • Perfect for creating eye-catching e-book covers, article headers, and social media graphics.
      • Gamified community features: Gift creations to earn points and unlock advanced features
      • Excellent for achieving that "wow factor" first impression in your content.

      โ“ What Immediate Website Changes Will Improve Performance This Week?

      Jonny's Call to Action:

      Install a Heatmap Tool to understand exactly how users interact with your site.

      • Tools to consider: Hotjar, Microsoft Clarity (free), or Crazy Egg.
      • Track where users scroll, click, hover, and spend time.
      • Identify usability issues and content placement problems.
      • Use video recordings of user sessions to spot where visitors get lost or confused.
      • Make data-driven decisions about layout, button placement, and content hierarchy.

      Pascal's Call to Action:

      Refresh and diversify your content sources for news roundups and thought leadership articles.

      • AI summaries favour a more eclectic range of sources than traditional Google search results.
      • Break out of your echo chamberโ€”discover new perspectives and authoritative voices.
      • Update your reference spreadsheet with fresh, diverse sources of trends and insights.
      • This improves your chances of being cited in AI-generated summaries and search overviews.
      • Better source diversity strengthens your content's credibility and reach.

      ๐Ÿ”‘ Key Takeaways โ€” What Youโ€™ll Learn (with timestamps)

      01:47 โ€“ You Ask, We Answer: "I don't have a website, LinkedIn works fine for me"

      02:54 โ€“ Jonny's response: Five reasons you still need a website

      05:09 โ€“ Pascal's approach: Longevity and control of your content

      06:27 โ€“ Playing the Google game beyond LinkedIn's limits

      07:00 โ€“ Website Stories: AI-generated podcasts disrupting the industry

      09:02 โ€“ Would you listen to an AI podcast? Jonny's perspective

      10:41 โ€“ Pascal's experience with Copilot and custom podcast creation

      12:07 โ€“ Content vs. connection: Two types of podcast listeners

      14:04 โ€“ Repurposing content and AI voice assistants

      16:06 โ€“ Website Engine Room: MS Designer for Microsoft users

      17:00 โ€“ Pascal's pick: Night Cafรฉ Studio for artistic, striking visuals

      19:31 โ€“ Website Call To Action: Install heatmap tools to understand user behaviour

      20:42 โ€“ Pascal's call to action: Diversify your content sources

      22:14 โ€“ Breaking out of echo chambers for better AI summary inclusion

      ๐Ÿ”Ž SEO Keywords & Tags:

      website vs LinkedIn profile, AI-generated podcasts, podcast automation tools, Notebook LM for content, Microsoft Copilot podcasts, heatmap tools for websites, user behaviour tracking, Microsoft Clarity free tool, Hotjar website analytics, MS Designer Microsoft, Night Cafรฉ Studio AI art, diversifying content sources, Google AI summaries optimisation, website heat mapping

      --

      ๐Ÿ‘‰ Subscribe to the 90-Day Website Mastery Podcast for more expert insights on SEO, content marketing, and website growth.

      ๐Ÿ‘‰ Leave us a review โ€” your feedback helps others discover the show!

      ๐Ÿ‘‰ Book a discovery call: 90daymarketingmastery.com

      ๐Ÿ‘‰ check our book "WebProud" on Amazon for more website mastery strategies

      ๐Ÿ‘‰ Connect with us on LinkedIn:


      About the Hosts

      Jonny Ross is a leading digital marketing consultant and SEO strategist with decades of experience helping businesses transform their online presence.

      Pascal Fintoni is a digital skills trainer and video marketing expert, known for making complex tech topics accessible and actionable.

      ]]>      In this thought-provoking episode of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni challenge a question that many business owners are quietly asking:

      "Why bother with a website when LinkedIn is doing the job?"

      Sparked by a real workshop encounter, the discussion explores why owning your digital real estate matters more than ever, even when social platforms seem to be delivering results.

      It's all about credibility, control, visibility beyond walled gardens, and future-proofing your business in an unpredictable digital landscape.

      Jonny and Pascal also tackle the intriguing rise of AI-generated podcasts, asking whether we'd actually listen to content created entirely by artificial intelligence, and what this means for content creators and website owners.

      Plus, discover powerful design tools from Microsoft and beyond, and learn the specific website adjustments you should implement this week to enhance user experience and search visibility.

      If you're a business owner, marketing leader, or anyone responsible for building lasting brand authority online,this episode is essential listening.

      โ“ Why Do I Need a Website If My LinkedIn Profile Is Working Well?

      LinkedIn is a powerful platform, but you don't own or control it, algorithms can change overnight.

      A website gives you complete control over your brand narrative, look, feel, and messaging.

      Your brand isn't just a logo and font, it's a feeling. A website delivers that emotional connection far better than a uniform social profile.

      • Visibility beyond LinkedIn: Only a fraction of your potential audience is active on LinkedIn.
      • Websites enable scalability and lead generation through case studies, testimonials, and strategic content.
      • Future-proofing: Digital platforms shift constantly. Owning your website protects you from platform dependency.
      • LinkedIn content has limited shelf lifeโ€”website content remains accessible and discoverable for years.
      • A website allows you to play the Google game (and the AI discovery game), increasing long-term visibility.

      โ“ Would I Actually Listen to a Podcast Generated Entirely by AI?

      Based on the Adweek article "AI Is Disrupting Everything. Why Not Podcasting?" by Mark Stenberg:

      AI podcasts are already here: Startups are creating thousands of episodes for under ยฃ1 per episode.

      Both hosts agree: Yes, they would listen to AI podcasts, but only if the content provides value.

      • Jonny regularly uses Notebook LM to transform research and strategies into engaging podcast-style audio.
      • Pascal uses Microsoft Copilot to generate custom six-minute podcasts on specific topics for his commute.
      • Two types of listeners exist: Those who want content (where AI excels) and those who want connection (where humans win).
      • AI suits "disposable" content: News roundups, weather, sports, business updates, and educational summaries.
      • Humans excel at storytelling and connection: Interviews, emotional narratives, and authentic conversations.
      • Hybrid approach recommended: Use AI for functional content, human creativity for connection-driven material.
      • Website application: Consider using AI to create audio roundups of your written content, clearly labelled as AI-generated.

      โ“ What Design Tools Can Help Me Create Professional Visuals Quickly?

      MS Designer (Jonny's pick):

      Microsoft's AI-powered graphic design platform at designer.microsoft.com

      • Perfect for businesses already in the Microsoft ecosystem.
      • Seamless integration with Office tools and workflows.
      • Extensive template library with embedded AI assistance.
      • Ideal for creating website graphics, social media posts, and marketing materials efficiently.

      Night Cafรฉ Studio (Pascal's pick):

      A creative, artistic AI image generation platform at creator.nightcafe.studio

      • Distinctly different from Canvaโ€”focuses on artistic, striking visuals.
      • Perfect for creating eye-catching e-book covers, article headers, and social media graphics.
      • Gamified community features: Gift creations to earn points and unlock advanced features
      • Excellent for achieving that "wow factor" first impression in your content.

      โ“ What Immediate Website Changes Will Improve Performance This Week?

      Jonny's Call to Action:

      Install a Heatmap Tool to understand exactly how users interact with your site.

      • Tools to consider: Hotjar, Microsoft Clarity (free), or Crazy Egg.
      • Track where users scroll, click, hover, and spend time.
      • Identify usability issues and content placement problems.
      • Use video recordings of user sessions to spot where visitors get lost or confused.
      • Make data-driven decisions about layout, button placement, and content hierarchy.

      Pascal's Call to Action:

      Refresh and diversify your content sources for news roundups and thought leadership articles.

      • AI summaries favour a more eclectic range of sources than traditional Google search results.
      • Break out of your echo chamberโ€”discover new perspectives and authoritative voices.
      • Update your reference spreadsheet with fresh, diverse sources of trends and insights.
      • This improves your chances of being cited in AI-generated summaries and search overviews.
      • Better source diversity strengthens your content's credibility and reach.

      ๐Ÿ”‘ Key Takeaways โ€” What Youโ€™ll Learn (with timestamps)

      01:47 โ€“ You Ask, We Answer: "I don't have a website, LinkedIn works fine for me"

      02:54 โ€“ Jonny's response: Five reasons you still need a website

      05:09 โ€“ Pascal's approach: Longevity and control of your content

      06:27 โ€“ Playing the Google game beyond LinkedIn's limits

      07:00 โ€“ Website Stories: AI-generated podcasts disrupting the industry

      09:02 โ€“ Would you listen to an AI podcast? Jonny's perspective

      10:41 โ€“ Pascal's experience with Copilot and custom podcast creation

      12:07 โ€“ Content vs. connection: Two types of podcast listeners

      14:04 โ€“ Repurposing content and AI voice assistants

      16:06 โ€“ Website Engine Room: MS Designer for Microsoft users

      17:00 โ€“ Pascal's pick: Night Cafรฉ Studio for artistic, striking visuals

      19:31 โ€“ Website Call To Action: Install heatmap tools to understand user behaviour

      20:42 โ€“ Pascal's call to action: Diversify your content sources

      22:14 โ€“ Breaking out of echo chambers for better AI summary inclusion

      ๐Ÿ”Ž SEO Keywords & Tags:

      website vs LinkedIn profile, AI-generated podcasts, podcast automation tools, Notebook LM for content, Microsoft Copilot podcasts, heatmap tools for websites, user behaviour tracking, Microsoft Clarity free tool, Hotjar website analytics, MS Designer Microsoft, Night Cafรฉ Studio AI art, diversifying content sources, Google AI summaries optimisation, website heat mapping

      --

      ๐Ÿ‘‰ Subscribe to the 90-Day Website Mastery Podcast for more expert insights on SEO, content marketing, and website growth.

      ๐Ÿ‘‰ Leave us a review โ€” your feedback helps others discover the show!

      ๐Ÿ‘‰ Book a discovery call: 90daymarketingmastery.com

      ๐Ÿ‘‰ check our book "WebProud" on Amazon for more website mastery strategies

      ๐Ÿ‘‰ Connect with us on LinkedIn:


      About the Hosts

      Jonny Ross is a leading digital marketing consultant and SEO strategist with decades of experience helping businesses transform their online presence.

      Pascal Fintoni is a digital skills trainer and video marketing expert, known for making complex tech topics accessible and actionable.

      ]]>      1455d612-1125-4e59-a199-501e505c3e8eFri, 10 Oct 2025 16:30:00 +010026:40falsefull129129      #128 Boost Website Performance with Smarter Video, AI Tools & Core Web Vitals Fixes#128 Boost Website Performance with Smarter Video, AI Tools & Core Web Vitals FixesIn this episode of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni tackle a crucial question for website managers: Should you upload videos directly to your website or embed them from platforms like YouTube and Vimeo?

      The discussion delves into the strategic considerations behind video hosting decisions, performance implications, and how to maximise both user experience and discoverability. Pascal and Jonny break down when to use native uploads versus embeds, and explain the distinct advantages of YouTube for reach versus Vimeo for polish and control.

      The episode also reflects on Jason Hellerman's five-part YouTube storytelling framework from No Film School, revealing how to structure videos that hook viewers immediately and keep them engaged through to the final reflection. This proven structure works for B2B, B2C, and social content alike.

      Finally, Jonny and Pascal introduce two powerful AI tools: one for generating complete website prototypes in seconds, and another for creating professional-grade product imagery, plus actionable website optimisations you can implement today.

      If you manage a website, create video content, or want to improve your site's performance and engagementโ€”this episode delivers immediately applicable strategies.

      ๐ŸŽฅ Should I Upload Videos Directly to My Website or Embed Them?

      The answer depends on your strategic goals and the type of video content you're creating.

      Upload directly to your website when:

      • You need seamless integration (hero videos, contact page messages, product demonstrations)
      • You want complete control over branding and user experience
      • The video is bespoke to that specific page
      • Critical: Optimize video files rigorously to maintain site speed

      Embed YouTube videos when:

      • You're building a YouTube channel and want to increase visibility
      • You want videos to be easily shareable across platforms
      • You're creating social-style content that benefits from wider distribution
      • The more places a YouTube video appears in relevant contexts, the better for SEO
      • Watch out for: Limited branding control, potential ads, and suggested videos from competitors
      • Pro tip: Add ?rel=0 to the end of YouTube embed URLs to show only videos from your channel

      Embed Vimeo videos when:

      • You need polished, professional presentation for service pages or case studies
      • You want full control over branding without ads or distractions
      • You're creating promotional content or training materials
      • You need granular control over download and sharing permissions
      • Note: Vimeo requires a paid subscription based on upload volume

      Cookie compliance matters: Remember that embedded videos trigger third-party cookiesโ€”ensure your privacy policy covers this for GDPR compliance.

      ๐ŸŽฌ How Do I Structure Videos to Hook Viewers and Keep Them Engaged?

      Based on Jason Hellerman's framework from No Film School, here's the five-part structure for compelling YouTube content:

      Part 1: The Hook (15-20 seconds)

      • Present the big goal or problem you're addressing
      • Answer the "what"โ€”what will you explore, solve, or understand?
      • Use pattern interrupts: bold statements, surprising stats, or quick visuals
      • Speak directly to your ideal client using "you" and "your"
      • Build curiosity with strategic word choices
      • Include social proof early if possible (e.g., "tested across X clients")

      Part 2: The Context (up to 1 minute)

      • This is surprisingly the most important section
      • Shift from "what" to "why"โ€”why does this matter to you and your audience?
      • Explain the significance and relevance of your topic
      • Establish credibility and set expectations

      Part 3: The Rising Action

      • Document the journey truthfullyโ€”both successes and struggles
      • Show internal and external challenges
      • Make it relatable by demonstrating you don't have all the answers immediately
      • This is where most people start thinking, but it should come third

      Part 4: The Climax/Resolution

      • Deliver what viewers have been waiting for
      • Show the transformationโ€”what changed, what you learned, what you achieved
      • Answer whether you succeeded in solving the problem

      Part 5: The Reflection

      • Summarise key learnings
      • For YouTube specifically: Share only ONE key takeaway or lesson
      • Avoid the temptation to share multiple lessons
      • Create a satisfying close (the "riding off into the sunset" moment)

      Additional tips:

      • You don't have to write sections in orderโ€”start with the journey (Part 3), then extract the hook and context
      • If you're not ready for video, use this structure for written articles first
      • "If you can write it, you can film it"

      ๐Ÿ› ๏ธ What AI Tools Can Transform My Website Creation and Visual Content?

      Deep Site by HuggingFace (Jonny's pick):

      • AI-powered website generator that creates complete sites from text prompts
      • Produces homepage code, content, images, and design in seconds
      • Uses DeepSeek AI model (can be changed to other models)

      Best use cases:

      • Rapid prototyping and idea generation
      • Starting point for client discussions
      • Exploring design concepts quickly
      • Overcoming blank page paralysis
      • Access at: huggingface.co/spaces/enzostvs/deepsite

      Google Gemini Nano Banana Image Generator (Pascal's pick):

      • Google's latest iteration of AI image generation
      • Significantly improved quality and blending capabilities

      Key features:

      • Generate images from text descriptions
      • Upload your own product/service images as inspiration
      • Merge multiple separate images into seamless compositions
      • Create variations and new versions of existing photos
      • Animate generated images for teaser content

      Strategic value:

      • Upskill yourself as an image creator
      • Enhance product and service visual storytelling
      • Create custom images without expensive photoshoots

      Critical skill: Master briefing and prompt writing for image generation

      • The battleground is shifting from text-based AI to image and video generation

      โšก What Website Changes Should I Make Right Now?

      Jonny's Call to Action: Optimize Core Web Vitals

      Check your performance using two methods:

      • Google PageSpeed Insights (test your homepage)
      • Google Search Console (check Core Web Vitals tab after signing up)

      What Core Web Vitals measure:

      • Site speed and loading performance
      • Mobile responsiveness
      • Visual stability (content doesn't shift as it loads)

      Why this matters: Google and other search engines will rank competitors higher if you're not passing Core Web Vitals

      • Failing these benchmarks significantly reduces visibility regardless of content quality

      Action: Identify problems, fix them, ensure your site is fast, responsive, and stable

      Pascal's Call to Action: Audit Your Marketing Tools for Hidden AI Features

      The opportunity: Most software you already pay for has added AI assistantsโ€”but they don't announce them prominently

      • What to do:
      • List ALL your digital marketing apps and software (including free ones)
      • Investigate each one for new AI features (look for new icons or menu items)
      • Contact customer service for paid platforms and request an AI feature demo
      • Ask for a full platform tourโ€”you may be missing other valuable features

      Time savings: Could reclaim 15 minutes to several hours per month

      Mindset shift: Be curious about your existing tools rather than always seeking new ones, and of course, reinvest saved time into running your website more successfully!

      ๐Ÿ”‘ Key Takeaways โ€” What Youโ€™ll Learn (with timestamps)


      00:49 โ€“ Introduction and approaching episode 50!

      02:13 โ€“ You Ask, We Answer: Should I upload videos directly or embed them?

      03:49 โ€“ When to upload videos natively to your website

      04:50 โ€“ The benefits of embedding YouTube videos for channel growth

      05:18 โ€“ Using Vimeo for polished, professional video presentation

      06:15 โ€“ Cookie compliance considerations for embedded videos

      07:38 โ€“ Managing YouTube's related video recommendations

      09:16 โ€“ Website Stories: How YouTube creators hook audiences immediately

      10:14 โ€“ Part 1: The Hook โ€“ presenting the problem in 15-20 seconds

      11:39 โ€“ Part 2: The Context โ€“ explaining the 'why' behind your story

      12:34 โ€“ Part 3: The Rising Action โ€“ documenting the journey truthfully

      12:59 โ€“ Part 4: The Climax โ€“ revealing the...]]>In this episode of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni tackle a crucial question for website managers: Should you upload videos directly to your website or embed them from platforms like YouTube and Vimeo?

      The discussion delves into the strategic considerations behind video hosting decisions, performance implications, and how to maximise both user experience and discoverability. Pascal and Jonny break down when to use native uploads versus embeds, and explain the distinct advantages of YouTube for reach versus Vimeo for polish and control.

      The episode also reflects on Jason Hellerman's five-part YouTube storytelling framework from No Film School, revealing how to structure videos that hook viewers immediately and keep them engaged through to the final reflection. This proven structure works for B2B, B2C, and social content alike.

      Finally, Jonny and Pascal introduce two powerful AI tools: one for generating complete website prototypes in seconds, and another for creating professional-grade product imagery, plus actionable website optimisations you can implement today.

      If you manage a website, create video content, or want to improve your site's performance and engagementโ€”this episode delivers immediately applicable strategies.

      ๐ŸŽฅ Should I Upload Videos Directly to My Website or Embed Them?

      The answer depends on your strategic goals and the type of video content you're creating.

      Upload directly to your website when:

      • You need seamless integration (hero videos, contact page messages, product demonstrations)
      • You want complete control over branding and user experience
      • The video is bespoke to that specific page
      • Critical: Optimize video files rigorously to maintain site speed

      Embed YouTube videos when:

      • You're building a YouTube channel and want to increase visibility
      • You want videos to be easily shareable across platforms
      • You're creating social-style content that benefits from wider distribution
      • The more places a YouTube video appears in relevant contexts, the better for SEO
      • Watch out for: Limited branding control, potential ads, and suggested videos from competitors
      • Pro tip: Add ?rel=0 to the end of YouTube embed URLs to show only videos from your channel

      Embed Vimeo videos when:

      • You need polished, professional presentation for service pages or case studies
      • You want full control over branding without ads or distractions
      • You're creating promotional content or training materials
      • You need granular control over download and sharing permissions
      • Note: Vimeo requires a paid subscription based on upload volume

      Cookie compliance matters: Remember that embedded videos trigger third-party cookiesโ€”ensure your privacy policy covers this for GDPR compliance.

      ๐ŸŽฌ How Do I Structure Videos to Hook Viewers and Keep Them Engaged?

      Based on Jason Hellerman's framework from No Film School, here's the five-part structure for compelling YouTube content:

      Part 1: The Hook (15-20 seconds)

      • Present the big goal or problem you're addressing
      • Answer the "what"โ€”what will you explore, solve, or understand?
      • Use pattern interrupts: bold statements, surprising stats, or quick visuals
      • Speak directly to your ideal client using "you" and "your"
      • Build curiosity with strategic word choices
      • Include social proof early if possible (e.g., "tested across X clients")

      Part 2: The Context (up to 1 minute)

      • This is surprisingly the most important section
      • Shift from "what" to "why"โ€”why does this matter to you and your audience?
      • Explain the significance and relevance of your topic
      • Establish credibility and set expectations

      Part 3: The Rising Action

      • Document the journey truthfullyโ€”both successes and struggles
      • Show internal and external challenges
      • Make it relatable by demonstrating you don't have all the answers immediately
      • This is where most people start thinking, but it should come third

      Part 4: The Climax/Resolution

      • Deliver what viewers have been waiting for
      • Show the transformationโ€”what changed, what you learned, what you achieved
      • Answer whether you succeeded in solving the problem

      Part 5: The Reflection

      • Summarise key learnings
      • For YouTube specifically: Share only ONE key takeaway or lesson
      • Avoid the temptation to share multiple lessons
      • Create a satisfying close (the "riding off into the sunset" moment)

      Additional tips:

      • You don't have to write sections in orderโ€”start with the journey (Part 3), then extract the hook and context
      • If you're not ready for video, use this structure for written articles first
      • "If you can write it, you can film it"

      ๐Ÿ› ๏ธ What AI Tools Can Transform My Website Creation and Visual Content?

      Deep Site by HuggingFace (Jonny's pick):

      • AI-powered website generator that creates complete sites from text prompts
      • Produces homepage code, content, images, and design in seconds
      • Uses DeepSeek AI model (can be changed to other models)

      Best use cases:

      • Rapid prototyping and idea generation
      • Starting point for client discussions
      • Exploring design concepts quickly
      • Overcoming blank page paralysis
      • Access at: huggingface.co/spaces/enzostvs/deepsite

      Google Gemini Nano Banana Image Generator (Pascal's pick):

      • Google's latest iteration of AI image generation
      • Significantly improved quality and blending capabilities

      Key features:

      • Generate images from text descriptions
      • Upload your own product/service images as inspiration
      • Merge multiple separate images into seamless compositions
      • Create variations and new versions of existing photos
      • Animate generated images for teaser content

      Strategic value:

      • Upskill yourself as an image creator
      • Enhance product and service visual storytelling
      • Create custom images without expensive photoshoots

      Critical skill: Master briefing and prompt writing for image generation

      • The battleground is shifting from text-based AI to image and video generation

      โšก What Website Changes Should I Make Right Now?

      Jonny's Call to Action: Optimize Core Web Vitals

      Check your performance using two methods:

      • Google PageSpeed Insights (test your homepage)
      • Google Search Console (check Core Web Vitals tab after signing up)

      What Core Web Vitals measure:

      • Site speed and loading performance
      • Mobile responsiveness
      • Visual stability (content doesn't shift as it loads)

      Why this matters: Google and other search engines will rank competitors higher if you're not passing Core Web Vitals

      • Failing these benchmarks significantly reduces visibility regardless of content quality

      Action: Identify problems, fix them, ensure your site is fast, responsive, and stable

      Pascal's Call to Action: Audit Your Marketing Tools for Hidden AI Features

      The opportunity: Most software you already pay for has added AI assistantsโ€”but they don't announce them prominently

      • What to do:
      • List ALL your digital marketing apps and software (including free ones)
      • Investigate each one for new AI features (look for new icons or menu items)
      • Contact customer service for paid platforms and request an AI feature demo
      • Ask for a full platform tourโ€”you may be missing other valuable features

      Time savings: Could reclaim 15 minutes to several hours per month

      Mindset shift: Be curious about your existing tools rather than always seeking new ones, and of course, reinvest saved time into running your website more successfully!

      ๐Ÿ”‘ Key Takeaways โ€” What Youโ€™ll Learn (with timestamps)


      00:49 โ€“ Introduction and approaching episode 50!

      02:13 โ€“ You Ask, We Answer: Should I upload videos directly or embed them?

      03:49 โ€“ When to upload videos natively to your website

      04:50 โ€“ The benefits of embedding YouTube videos for channel growth

      05:18 โ€“ Using Vimeo for polished, professional video presentation

      06:15 โ€“ Cookie compliance considerations for embedded videos

      07:38 โ€“ Managing YouTube's related video recommendations

      09:16 โ€“ Website Stories: How YouTube creators hook audiences immediately

      10:14 โ€“ Part 1: The Hook โ€“ presenting the problem in 15-20 seconds

      11:39 โ€“ Part 2: The Context โ€“ explaining the 'why' behind your story

      12:34 โ€“ Part 3: The Rising Action โ€“ documenting the journey truthfully

      12:59 โ€“ Part 4: The Climax โ€“ revealing the transformation

      13:26 โ€“ Part 5: The Reflection โ€“ sharing one key takeaway

      14:38 โ€“ Pattern interrupts and speaking directly to your ideal client

      16:54 โ€“ Writing the structure before filming your video

      18:26 โ€“ The Website Engine Room: Deep Site AI website generator

      21:12 โ€“ Google Gemini Nano Banana for AI image generation

      24:31 โ€“ Mastering briefing skills for AI image creation

      25:07 โ€“ Website Call to Action: Optimise for Core Web Vitals

      26:03 โ€“ Checking Core Web Vitals in Google Search Console

      26:32 โ€“ Pascal's tip: Audit your marketing tools for hidden AI features

      28:25 โ€“ Reclaiming time by discovering AI assistants in existing software

      29:22 โ€“ Episode wrap-up and rdon't forget to leave reviews

      ๐Ÿ”Ž SEO Keywords & Tags:

      video embedding best practices, YouTube vs Vimeo comparison, Core Web Vitals optimisation, website video optimisation, Google PageSpeed Insights, Google Gemini image generator, YouTube storytelling framework, Google Search Console tutorial, video content strategy, website speed optimisation, AI marketing tools audit

      --

      ๐Ÿ‘‰ Subscribe to the 90-Day Website Mastery Podcast for more expert insights on SEO, content marketing, and website growth.

      ๐Ÿ‘‰ Leave us a review โ€” your feedback helps others discover the show!

      ๐Ÿ‘‰ Book a discovery call: 90daymarketingmastery.com

      ๐Ÿ‘‰ check our book "WebProud" on Amazon for more website mastery strategies

      ๐Ÿ‘‰ Connect with us on LinkedIn:


      About the Hosts

      Jonny Ross is a leading digital marketing consultant and SEO strategist with decades of experience helping businesses transform their online presence.

      Pascal Fintoni is a digital skills trainer and video marketing expert, known for making complex tech topics accessible and actionable.

      ]]>5c1dba07-c334-41c1-a719-1f800420499cThu, 02 Oct 2025 00:00:00 +010031:49falsefull128128      #127 Website Project Delays, AI-Ready SEO & Essential Trust Builders#127 Website Project Delays, AI-Ready SEO & Essential Trust BuildersIn this episode of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni address the critical challenge every business owner faces: What do you do when your website project isn't progressing as expected?

      The discussion provides practical guidance on managing web development relationships, preparing for crucial meetings with suppliers, and ensuring projects get back on track without damaging professional partnerships.

      The episode also revisits their comprehensive "20 Urgent SEO Actions for the AI Search Era" resource, breaking down why traditional SEO strategies are no longer sufficient and what specific steps you must take to remain visible in an AI-dominated search landscape.

      Finally, Jonny and Pascal introduce two innovative tools for accessibility and visual content creation, plus actionable website improvements that can boost trust and conversions immediately.

      If you're responsible for website strategy, project management, or digital visibility, this episode delivers the clarity and action steps you need.

      โ“How Should I Prepare for a Meeting with My Web Developer When My Project Is Stalling?

      • Start with the original brief - review what was initially agreed and documented
      • Take the role of project director - approach the meeting as a collaborative reset, not a blame session
      • Ask key diagnostic questions: "Where are you at?", "What are you waiting for from our side?", "What are the next steps?"
      • Step back to the bigger picture - revisit the project's core purpose and business objectives
      • Focus on relationship management - keep suppliers motivated and feeling supported
      • Look for small victories - celebrate incremental progress rather than waiting for major milestones
      • Be realistic about capacity - acknowledge that both sides may face unexpected challenges
      • Come prepared with solutions - rather than just presenting problems, suggest ways forward

      โ“Is My SEO Strategy Ready for the AI Search Era?

      Based on Jonny and Pascal's "20 Urgent SEO Actions" resource, the key shifts include:

      • Technical SEO for AI: Structure content so machines can easily understand context and relationships
      • Content optimisation: Move beyond traditional keyword stuffing to create genuinely helpful, in-depth content
      • Authority building: Focus on trust signals, citations, and credibility markers that AI systems recognise
      • Local visibility: Use specific geographical terminology naturally within conten
      • Explicit trust signals: Mention reviews, certifications, and credibility markers directly in your content
      • Content structure: Add "Too Long; Didn't Read" sections and follow-up questions mimicking AI behaviour
      • Depth over brevity: Abandon the outdated "online content must be short" mentality

      The reality: AI summaries are creating a more level playing field where newer businesses with quality content can appear alongside established brands, regardless of domain authority.

      โ“What Digital Tools Can Transform My Website's Accessibility and Visual Appeal?

      Signapse.ai (Jonny's recommendation):

      • Translates videos, events, and announcements into British Sign Language or American Sign Language
      • Powered by AI and approved by real deaf translators
      • Removes cost barriers to making content accessible
      • Currently being used by NHS trusts and other major organisations
      • Ideal for educational content, event recordings, and promotional videos

      Napkin.ai (Pascal's recommendation):

      • Converts text content into hand-drawn style visual summaries
      • Creates infographics and visual representations from complex articles or strategies
      • Offers multiple illustration styles with a natural, approachable aesthetic
      • Addresses different learning preferences - visual vs text-based
      • Particularly valuable as AI platforms increasingly offer visual summary options

      โ“What Immediate Website Changes Will Build Trust and Improve Conversions?

      Jonny's Call to Action: Add Trust Badges

      • Review and display security certifications, payment badges, and industry accreditations
      • Include trade association memberships, awards, and professional qualifications
      • Position badges strategically on conversion pages, not just in footers
      • Target service pages, landing pages, and e-commerce product details
      • Remember: small conversion improvements compound into significant revenue increases

      Pascal's Call to Action: Reorganise Your Case Studies

      • Group case studies by client industry, job role, or specific challenges addressed
      • Make it easier for first-time visitors to find relevant examples quickly
      • Consider featuring the same project in multiple categories with different storytelling angles
      • Test your organisation with fresh eyes - ask someone unfamiliar with your business to review
      • Think of it as creating themed collections, similar to blog category organisation

      ๐Ÿ”‘ Key Takeaways โ€” What Youโ€™ll Learn (with timestamps)

      01:14 โ€“ You Ask, We Answer: Website project delays and developer meetings

      02:12 โ€“ How to handle stalled website projects without damaging relationships

      02:42 โ€“ The importance of detailed briefs and project clarity

      04:35 โ€“ Taking the project director role in supplier meetings

      06:43 โ€“ Partnership approach to web development challenges

      07:39 โ€“ Key takeaways: relationships, briefs, and realistic capacity planning

      08:42 โ€“ Website Stories: Introducing the AI SEO era resource

      09:14 โ€“ How the "20 Urgent SEO Actions for AI Search Era" was created

      09:42 โ€“ The dramatic shift in search behaviour and click-through rates

      11:19 โ€“ Technical SEO, content, and authority building in the AI age

      13:22 โ€“ Why it's just really good SEO taken to the next level

      15:22 โ€“ The fairness of AI summaries for newer businesses

      17:35 โ€“ Website Engine Room: Signapse.ai for accessibility

      20:18 โ€“ Napkin.ai for converting text into visual summaries

      22:12 โ€“ The rise of visual content in AI platforms

      23:46 โ€“ Website Call To Action: Trust badges for conversion improvement

      25:16 โ€“ Organising case studies for better user experience

      27:04 โ€“ Episode wrap-up and final reflections

      ๐Ÿ”Ž SEO Keywords & Tags:

      website project management, AI search optimisation, generative engine optimisation, AI SEO strategy, AI content summaries, website authority building, website trust signals, website project brief planning, AI search era SEO, visual content creation, sign language translation, website credibility markers

      --

      ๐Ÿ‘‰ Subscribe to the 90-Day Website Mastery Podcast for more expert insights on SEO, content marketing, and website growth.

      ๐Ÿ‘‰ Leave us a review โ€” your feedback helps others discover the show!

      ๐Ÿ‘‰ Book a discovery call: 90daymarketingmastery.com

      ๐Ÿ‘‰ check our book "WebProud" on Amazon for more website mastery strategies

      ๐Ÿ‘‰ Connect with us on LinkedIn:


      About the Hosts

      Jonny Ross is a leading digital marketing consultant and SEO strategist with decades of experience helping businesses transform their online presence.

      Pascal Fintoni is a digital skills trainer and video marketing expert, known for making complex tech topics accessible and actionable.

      ]]>      In this episode of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni address the critical challenge every business owner faces: What do you do when your website project isn't progressing as expected?

      The discussion provides practical guidance on managing web development relationships, preparing for crucial meetings with suppliers, and ensuring projects get back on track without damaging professional partnerships.

      The episode also revisits their comprehensive "20 Urgent SEO Actions for the AI Search Era" resource, breaking down why traditional SEO strategies are no longer sufficient and what specific steps you must take to remain visible in an AI-dominated search landscape.

      Finally, Jonny and Pascal introduce two innovative tools for accessibility and visual content creation, plus actionable website improvements that can boost trust and conversions immediately.

      If you're responsible for website strategy, project management, or digital visibility, this episode delivers the clarity and action steps you need.

      โ“How Should I Prepare for a Meeting with My Web Developer When My Project Is Stalling?

      • Start with the original brief - review what was initially agreed and documented
      • Take the role of project director - approach the meeting as a collaborative reset, not a blame session
      • Ask key diagnostic questions: "Where are you at?", "What are you waiting for from our side?", "What are the next steps?"
      • Step back to the bigger picture - revisit the project's core purpose and business objectives
      • Focus on relationship management - keep suppliers motivated and feeling supported
      • Look for small victories - celebrate incremental progress rather than waiting for major milestones
      • Be realistic about capacity - acknowledge that both sides may face unexpected challenges
      • Come prepared with solutions - rather than just presenting problems, suggest ways forward

      โ“Is My SEO Strategy Ready for the AI Search Era?

      Based on Jonny and Pascal's "20 Urgent SEO Actions" resource, the key shifts include:

      • Technical SEO for AI: Structure content so machines can easily understand context and relationships
      • Content optimisation: Move beyond traditional keyword stuffing to create genuinely helpful, in-depth content
      • Authority building: Focus on trust signals, citations, and credibility markers that AI systems recognise
      • Local visibility: Use specific geographical terminology naturally within conten
      • Explicit trust signals: Mention reviews, certifications, and credibility markers directly in your content
      • Content structure: Add "Too Long; Didn't Read" sections and follow-up questions mimicking AI behaviour
      • Depth over brevity: Abandon the outdated "online content must be short" mentality

      The reality: AI summaries are creating a more level playing field where newer businesses with quality content can appear alongside established brands, regardless of domain authority.

      โ“What Digital Tools Can Transform My Website's Accessibility and Visual Appeal?

      Signapse.ai (Jonny's recommendation):

      • Translates videos, events, and announcements into British Sign Language or American Sign Language
      • Powered by AI and approved by real deaf translators
      • Removes cost barriers to making content accessible
      • Currently being used by NHS trusts and other major organisations
      • Ideal for educational content, event recordings, and promotional videos

      Napkin.ai (Pascal's recommendation):

      • Converts text content into hand-drawn style visual summaries
      • Creates infographics and visual representations from complex articles or strategies
      • Offers multiple illustration styles with a natural, approachable aesthetic
      • Addresses different learning preferences - visual vs text-based
      • Particularly valuable as AI platforms increasingly offer visual summary options

      โ“What Immediate Website Changes Will Build Trust and Improve Conversions?

      Jonny's Call to Action: Add Trust Badges

      • Review and display security certifications, payment badges, and industry accreditations
      • Include trade association memberships, awards, and professional qualifications
      • Position badges strategically on conversion pages, not just in footers
      • Target service pages, landing pages, and e-commerce product details
      • Remember: small conversion improvements compound into significant revenue increases

      Pascal's Call to Action: Reorganise Your Case Studies

      • Group case studies by client industry, job role, or specific challenges addressed
      • Make it easier for first-time visitors to find relevant examples quickly
      • Consider featuring the same project in multiple categories with different storytelling angles
      • Test your organisation with fresh eyes - ask someone unfamiliar with your business to review
      • Think of it as creating themed collections, similar to blog category organisation

      ๐Ÿ”‘ Key Takeaways โ€” What Youโ€™ll Learn (with timestamps)

      01:14 โ€“ You Ask, We Answer: Website project delays and developer meetings

      02:12 โ€“ How to handle stalled website projects without damaging relationships

      02:42 โ€“ The importance of detailed briefs and project clarity

      04:35 โ€“ Taking the project director role in supplier meetings

      06:43 โ€“ Partnership approach to web development challenges

      07:39 โ€“ Key takeaways: relationships, briefs, and realistic capacity planning

      08:42 โ€“ Website Stories: Introducing the AI SEO era resource

      09:14 โ€“ How the "20 Urgent SEO Actions for AI Search Era" was created

      09:42 โ€“ The dramatic shift in search behaviour and click-through rates

      11:19 โ€“ Technical SEO, content, and authority building in the AI age

      13:22 โ€“ Why it's just really good SEO taken to the next level

      15:22 โ€“ The fairness of AI summaries for newer businesses

      17:35 โ€“ Website Engine Room: Signapse.ai for accessibility

      20:18 โ€“ Napkin.ai for converting text into visual summaries

      22:12 โ€“ The rise of visual content in AI platforms

      23:46 โ€“ Website Call To Action: Trust badges for conversion improvement

      25:16 โ€“ Organising case studies for better user experience

      27:04 โ€“ Episode wrap-up and final reflections

      ๐Ÿ”Ž SEO Keywords & Tags:

      website project management, AI search optimisation, generative engine optimisation, AI SEO strategy, AI content summaries, website authority building, website trust signals, website project brief planning, AI search era SEO, visual content creation, sign language translation, website credibility markers

      --

      ๐Ÿ‘‰ Subscribe to the 90-Day Website Mastery Podcast for more expert insights on SEO, content marketing, and website growth.

      ๐Ÿ‘‰ Leave us a review โ€” your feedback helps others discover the show!

      ๐Ÿ‘‰ Book a discovery call: 90daymarketingmastery.com

      ๐Ÿ‘‰ check our book "WebProud" on Amazon for more website mastery strategies

      ๐Ÿ‘‰ Connect with us on LinkedIn:


      About the Hosts

      Jonny Ross is a leading digital marketing consultant and SEO strategist with decades of experience helping businesses transform their online presence.

      Pascal Fintoni is a digital skills trainer and video marketing expert, known for making complex tech topics accessible and actionable.

      ]]>      e2adffd4-9a1c-4ac9-80b2-fc36df0009bcFri, 12 Sep 2025 00:00:00 +010030:58falsefull127127      #126 20 Urgent SEO Actions for the AI Summaries Era, GEO, Content & Authority#126 20 Urgent SEO Actions for the AI Summaries Era, GEO, Content & AuthorityWelcome to this urgent and timely update. With the rise of AI-powered search engines like Google's AI Overviews, ChatGPT, and Perplexity, traditional SEO practices are no longer sufficient.

      In this special episode, Jonny Ross and Pascal Fintoni provide 20 actionable strategies to help your brand stay visible, relevant, and competitive in the AI summaries era.

      Key Context: The AI Search Revolution

      The search landscape has fundamentally shifted:

      • November 2022: ChatGPT launched
      • May 2024: Google AI Overviews became visible on SERPs, causing click-through rates to drop by 34%
      • May 2025: Google launched AI Mode fully for the USA
      • Current State: Zero-click searches have risen from 56% (May 2024) to 69% (May 2025)

      Traditional search queries averaged 2 words in 2020, but now average 23 words in 2025. Search is evolving from simple keywords to complex, conversational prompts.

      00:10:30 - Part 1: GEO & The New Rules of Visibility (Actions 1-6)

      Johnny's Essential Actions:

      1. Prepare for AI Crawlers - Create an experimental llms.txt file to signpost your best content to AI search engines
      2. Track AI Citations, Not Just Traffic - Monitor brand mentions across ChatGPT, Perplexity, and Google SGE using tools like Rightsonic
      3. Adopt GEO Thinking - Understand Generative Engine Optimisation as an expansion of SEO, focusing on AI models as new browsers

      Pascal's Essential Actions:

      1. Add TL;DR or Key Takeaways Sections - Create scannable summary boxes at the start of your content, similar to news websites
      2. Write 'AI-Quotable' Content - Break content into self-contained paragraphs that can be extracted independently
      3. Publish Content Authored by You - Maintain consistent voice and authority, as AI summaries deprioritise purely AI-generated content

      00:17:15 - Part 2: Onsite Optimisation for AI Summaries (Actions 7-12)

      Johnny's Technical Optimisations:

      1. Use Structured Data (Schema Markup) - Implement FAQ, How-To, and Organisation schemas with enhanced properties like "Same As," "Known For," and "Area Served"
      2. Update Metadata with AI-First Formatting - Include location terms (UK-wide, nationwide) in headings and bold key phrases
      3. Ensure Semantic Structure & Speed - Optimise for AI crawlers with fast loading times, proper HTML structure, and ensure AI bots aren't blocked by Cloudflare

      Pascal's Content Strategies:

      1. Write With AI Follow-ups in Mind - Use "People Also Ask" suggestions to create supplementary content that follows AI conversation patterns
      2. Rethink Your 'About Us' Section - Transform it into a Q&A format as if being interviewed by a journalist, including location-specific information
      3. Create Evergreen Authority Clusters - Organise content into thematic hubs with strong internal linking between related pages

      00:26:23 - Part 3: Offsite Authority & Strategic Adaptation (Actions 13-18)

      Johnny's Reputation Building:

      1. Monitor Brand Mentions Across the Web - Track citations using tools like Brand24, SEMrush, or Mention, focusing on partnerships rather than just backlinks
      2. Engage in AI-Indexed Communities - Participate on Reddit, Quora, and YouTube, as these platforms provide significant citations to AI engines (Reddit accounts for 21% of Google AI citations, 47% of Perplexity citations)
      3. Adapt to the Visitorless Web - Reduce dependence on website visitors and rethink your website's role in the customer journey

      Pascal's Trust Network Strategy:

      1. Complete the 'Business Investigation' Activity - Map your customers' current trust network and identify platforms they already use for information
      2. Create and Offer Quora-Style Q&A Content - Develop Reddit/Quora-style answer content to gift to relevant platform managers and editors
      3. Encourage User-Generated Reviews - Enhance Google Business Profile and sector-specific directories like Trustpilot, Checkatrade

      00:35:26 - Bonus Actions (19-20)

      Johnny's Citation Hub Strategy:

      19. Build an Internal "Citation Hub" Page - Create comprehensive landing pages consolidating authoritative content, statistics, awards, press mentions, and original insights with strong internal linking

      Pascal's Multimedia Approach:

      20. Turn Every Article into Short-Form Video or Audio - Repurpose long-form content into 60-second video or audio summaries to provide multimedia options for searchers

      Key Statistics Mentioned

      • Organic traffic dropping by up to 65% on some websites due to AI search changes
      • Reddit is the second most cited source by ChatGPT after Wikipedia
      • 47% of Perplexity citations come from Reddit
      • AI traffic converts three times better than traditional Google traffic
      • Two-thirds of people now get answers from Google without clicking through to websites

      Actionable Takeaways

      The shift to AI search requires expanding rather than replacing traditional SEO practices. Focus on:

      • Being mentioned and cited, not just clicked
      • Creating comprehensive, quotable content clusters
      • Building authority through diverse platform engagement
      • Preparing for a future where websites serve different purposes in the customer journey

      Next Steps

      1. Download the complete 20-action checklist https://90daymarketingmastery.com/ai-geo-generative-engine-optimisation-checklist/
      2. Start with the essential actions that align with your current SEO foundation
      3. Gradually implement onsite and offsite optimisations
      4. Monitor AI citations alongside traditional metrics
      5. Adapt your success measurements for the AI era

      ๐Ÿ”Ž SEO Keywords & Tags:

      AI summaries SEO, generative engine optimisation (GEO), answer engine optimisation (AEO), Google AI overviews, zero-click search strategies, LLMS.txt file setup, structured data schema SEO, long-form content SEO, TL;DR content boxes, Q&A blog format, author authority signals, brand mentions monitoring, Reddit SEO strategy, Google Business Profile SEO, AI citation hubs

      --

      ๐Ÿ‘‰ Subscribe to the 90-Day Website Mastery Podcast for more expert insights on SEO, content marketing, and website growth.

      ๐Ÿ‘‰ Leave us a review โ€” your feedback helps others discover the show!

      ๐Ÿ‘‰ Book a discovery call: 90daymarketingmastery.com

      ๐Ÿ‘‰ check our book "WebProud" on Amazon for more website mastery strategies

      ๐Ÿ‘‰ Connect with us on LinkedIn:


      About the Hosts

      Jonny Ross is a leading digital marketing consultant and SEO strategist with decades of experience helping businesses transform their online presence.

      Pascal Fintoni is a digital skills trainer and video marketing expert, known for making complex tech topics accessible and actionable.

      ]]>      Welcome to this urgent and timely update. With the rise of AI-powered search engines like Google's AI Overviews, ChatGPT, and Perplexity, traditional SEO practices are no longer sufficient.

      In this special episode, Jonny Ross and Pascal Fintoni provide 20 actionable strategies to help your brand stay visible, relevant, and competitive in the AI summaries era.

      Key Context: The AI Search Revolution

      The search landscape has fundamentally shifted:

      • November 2022: ChatGPT launched
      • May 2024: Google AI Overviews became visible on SERPs, causing click-through rates to drop by 34%
      • May 2025: Google launched AI Mode fully for the USA
      • Current State: Zero-click searches have risen from 56% (May 2024) to 69% (May 2025)

      Traditional search queries averaged 2 words in 2020, but now average 23 words in 2025. Search is evolving from simple keywords to complex, conversational prompts.

      00:10:30 - Part 1: GEO & The New Rules of Visibility (Actions 1-6)

      Johnny's Essential Actions:

      1. Prepare for AI Crawlers - Create an experimental llms.txt file to signpost your best content to AI search engines
      2. Track AI Citations, Not Just Traffic - Monitor brand mentions across ChatGPT, Perplexity, and Google SGE using tools like Rightsonic
      3. Adopt GEO Thinking - Understand Generative Engine Optimisation as an expansion of SEO, focusing on AI models as new browsers

      Pascal's Essential Actions:

      1. Add TL;DR or Key Takeaways Sections - Create scannable summary boxes at the start of your content, similar to news websites
      2. Write 'AI-Quotable' Content - Break content into self-contained paragraphs that can be extracted independently
      3. Publish Content Authored by You - Maintain consistent voice and authority, as AI summaries deprioritise purely AI-generated content

      00:17:15 - Part 2: Onsite Optimisation for AI Summaries (Actions 7-12)

      Johnny's Technical Optimisations:

      1. Use Structured Data (Schema Markup) - Implement FAQ, How-To, and Organisation schemas with enhanced properties like "Same As," "Known For," and "Area Served"
      2. Update Metadata with AI-First Formatting - Include location terms (UK-wide, nationwide) in headings and bold key phrases
      3. Ensure Semantic Structure & Speed - Optimise for AI crawlers with fast loading times, proper HTML structure, and ensure AI bots aren't blocked by Cloudflare

      Pascal's Content Strategies:

      1. Write With AI Follow-ups in Mind - Use "People Also Ask" suggestions to create supplementary content that follows AI conversation patterns
      2. Rethink Your 'About Us' Section - Transform it into a Q&A format as if being interviewed by a journalist, including location-specific information
      3. Create Evergreen Authority Clusters - Organise content into thematic hubs with strong internal linking between related pages

      00:26:23 - Part 3: Offsite Authority & Strategic Adaptation (Actions 13-18)

      Johnny's Reputation Building:

      1. Monitor Brand Mentions Across the Web - Track citations using tools like Brand24, SEMrush, or Mention, focusing on partnerships rather than just backlinks
      2. Engage in AI-Indexed Communities - Participate on Reddit, Quora, and YouTube, as these platforms provide significant citations to AI engines (Reddit accounts for 21% of Google AI citations, 47% of Perplexity citations)
      3. Adapt to the Visitorless Web - Reduce dependence on website visitors and rethink your website's role in the customer journey

      Pascal's Trust Network Strategy:

      1. Complete the 'Business Investigation' Activity - Map your customers' current trust network and identify platforms they already use for information
      2. Create and Offer Quora-Style Q&A Content - Develop Reddit/Quora-style answer content to gift to relevant platform managers and editors
      3. Encourage User-Generated Reviews - Enhance Google Business Profile and sector-specific directories like Trustpilot, Checkatrade

      00:35:26 - Bonus Actions (19-20)

      Johnny's Citation Hub Strategy:

      19. Build an Internal "Citation Hub" Page - Create comprehensive landing pages consolidating authoritative content, statistics, awards, press mentions, and original insights with strong internal linking

      Pascal's Multimedia Approach:

      20. Turn Every Article into Short-Form Video or Audio - Repurpose long-form content into 60-second video or audio summaries to provide multimedia options for searchers

      Key Statistics Mentioned

      • Organic traffic dropping by up to 65% on some websites due to AI search changes
      • Reddit is the second most cited source by ChatGPT after Wikipedia
      • 47% of Perplexity citations come from Reddit
      • AI traffic converts three times better than traditional Google traffic
      • Two-thirds of people now get answers from Google without clicking through to websites

      Actionable Takeaways

      The shift to AI search requires expanding rather than replacing traditional SEO practices. Focus on:

      • Being mentioned and cited, not just clicked
      • Creating comprehensive, quotable content clusters
      • Building authority through diverse platform engagement
      • Preparing for a future where websites serve different purposes in the customer journey

      Next Steps

      1. Download the complete 20-action checklist https://90daymarketingmastery.com/ai-geo-generative-engine-optimisation-checklist/
      2. Start with the essential actions that align with your current SEO foundation
      3. Gradually implement onsite and offsite optimisations
      4. Monitor AI citations alongside traditional metrics
      5. Adapt your success measurements for the AI era

      ๐Ÿ”Ž SEO Keywords & Tags:

      AI summaries SEO, generative engine optimisation (GEO), answer engine optimisation (AEO), Google AI overviews, zero-click search strategies, LLMS.txt file setup, structured data schema SEO, long-form content SEO, TL;DR content boxes, Q&A blog format, author authority signals, brand mentions monitoring, Reddit SEO strategy, Google Business Profile SEO, AI citation hubs

      --

      ๐Ÿ‘‰ Subscribe to the 90-Day Website Mastery Podcast for more expert insights on SEO, content marketing, and website growth.

      ๐Ÿ‘‰ Leave us a review โ€” your feedback helps others discover the show!

      ๐Ÿ‘‰ Book a discovery call: 90daymarketingmastery.com

      ๐Ÿ‘‰ check our book "WebProud" on Amazon for more website mastery strategies

      ๐Ÿ‘‰ Connect with us on LinkedIn:


      About the Hosts

      Jonny Ross is a leading digital marketing consultant and SEO strategist with decades of experience helping businesses transform their online presence.

      Pascal Fintoni is a digital skills trainer and video marketing expert, known for making complex tech topics accessible and actionable.

      ]]>      edd242b0-cea9-4173-8bcb-8152f23a4d44Wed, 03 Sep 2025 00:00:00 +010049:21falsefull126126      #125 AI, Storytelling & Sustainability: Boosting Website Performance#125 AI, Storytelling & Sustainability: Boosting Website PerformanceIn this episode of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni return after a break to tackle three game-changing topics that every website owner needs to understand: the true power of storytelling on websites, key insights from London Tech Week 2025, and the essential AI tools that are transforming how we manage and create website content.

      The episode explores how storytelling isn't just marketing fluff. it's a fundamental communication tool that can transform your website from a static brochure into an engaging journey that makes your visitors the hero of their own story.

      Jonny shares exclusive insights from London Tech Week, revealing why AI adoption has moved from optional to essential, how sustainability has become a major selling point, and why enterprise-level AI rollouts signal that smaller businesses must act now or risk being left behind.

      Finally, the hosts recommend cutting-edge tools including Google's enhanced NotebookLM and Opus Pro video editing, plus two website adjustments that can future-proof your site for the AI-driven web.

      If you manage a website, create content, or want to stay ahead of the digital curve, this episode delivers practical strategies you can implement immediately.

      โ“What Does Storytelling Really Mean for My Website?

      The StoryBrand Framework (Donald Miller's 7-Step Process):

      • Your visitor is the hero, not your businessโ€”speak directly to their needs, frustrations, and goals
      • Identify their problemโ€”name the pain point early (slow supplier, clunky platform, overwhelm)
      • Position yourself as the guideโ€”you understand their challenge and have a proven solution
      • Provide a clear plan and call to actionโ€”simple steps, not complex dropdown menus
      • Show the transformationโ€”help them visualise life after working with you (faster sales, better confidence, more leads)

      Practical Implementation:

      • Replace "We offer secure hosting" with "Sleep better knowing your website is always up"
      • Structure content around customer outcomes, not company features
      • Include real customer stories and testimonials throughout your site
      • Create emotional threads that guide visitors through a clear journey

      Pascal's Two-Part Storytelling Framework:

      • Story: The structure of what you've observed, why it's happening, and what people are trying to achieve
      • Telling: The format you chooseโ€”words, images, videos, soundsโ€”to deliver that narrative
      • Focus on relatable anecdotes and case studies that supplement facts with human connection

      โ“What Are the Key Takeaways from London Tech Week 2025?

      Jonny's Five Major Insights:

      1. AI Integration is Non-Negotiable

      • AI was mentioned in every conversationโ€”it's no longer a bolt-on feature
      • Must be embedded across the entire business, not just marketing
      • Applications: content drafting, customer support chatbots, real-time analytics summaries

      2. Sustainability Sells

      • Green tech and climate-focused startups had dedicated stages with packed audiences
      • Investors are actively seeking businesses with sustainability stories
      • Showcase local sourcing, carbon offsetting, renewable energy usage

      3. AI Fluency is the New Basic Skill

      • Job requirements now include AI competency alongside Excel and Word
      • Teams need employees who can write prompts, experiment with tools, and embrace curiosity
      • From admin teams cleaning spreadsheets to sales reps polishing proposals

      4. Partnerships Fuel Growth

      • Businesses serving similar audiences should collaborate actively
      • Beyond referrals: share content, cross-promote, create joint offerings
      • Examples: mortgage brokers with estate agents, wedding photographers with florists

      5. Enterprise AI Adoption Signals Urgency

      • Barclays rolling out AI tools to 100,000 employeesโ€”not a pilot, full transformation
      • Small and medium businesses can move faster than enterprise
      • Opportunity to test, learn, and implement while larger competitors are still planning

      โ“What AI-Powered Tools Should I Be Using Right Now?

      Opus Pro (Jonny's Pick)

      • AI-based video editing for professional content creation
      • Transform 10-20 minute videos into multiple short-form pieces for social media
      • Automatic branding, subtitles, and cinematic quality output
      • Desktop web application with streamlined workflow

      NotebookLM by Google (Pascal's Pick)

      • AI-powered research and thinking partner with regular updates
      • New Features: Enhanced audio summaries, improved FAQs, mind map visualisation
      • Practical Applications:
      • Upload website URL and business documentation for comprehensive analysis
      • Generate mind maps to visualise website structure and identify gaps
      • Create multiple audio summaries with different perspectives (impressed visitor vs critical visitor)
      • Direct conversation style with customisable podcast host briefs
      • Multi-language audio summaries for exporters
      • Translate expert advice into actionable plans

      Implementation Strategy:

      • Copy and paste your website address into NotebookLM
      • Upload business documents for context
      • Use mind map feature to visualise content structure
      • Create targeted audio summaries for different scenarios
      • Leverage FAQ generation for better customer service

      โ“What Website Changes Should I Make Right Now?

      Jonny's Call to Action: Implement LLMS.txt File

      • New experimental standard helping AI models understand your website content
      • Different from robots.txt or sitemap.xmlโ€”specifically designed for AI interactions
      • Provides structured content overviews and navigation paths for ChatGPT, Gemini, Perplexity
      • Acts as signpost telling AI about key content, page summaries, and important information
      • Essential for future-proofing your website's visibility in AI-driven search

      Pascal's Call to Action: Remove or Reassess Publication Dates

      • Challenge the status quo: Should dates be prominent, hidden, or removed entirely?
      • Focus on evergreen content: Remove dates from thought pieces and non-news content
      • Content audit: Review articles from 6-18 months ago for refresh opportunities
      • Republication strategy: Update and republish valuable content without dates
      • AI considerations: Dates can signal outdated content to AI systems

      Key Insights and Messages

      Storytelling as Strategy: Moving beyond feature lists to create emotional connections that position visitors as heroes of their own transformation journey.

      AI Adoption Urgency: Enterprise-level implementation signals that AI fluency is becoming as essential as basic computer skills, with clear competitive advantages for early adopters.

      Content Future-Proofing: Preparing websites for AI-driven discovery through structured data, evergreen content strategies, and enhanced user experiences.

      Partnership Opportunities: Collaborative growth strategies that extend beyond traditional referrals to create shared value and expanded reach.

      Practical Implementation: Every recommendation comes with specific, actionable steps that website managers can implement immediately without major overhauls.

      ๐Ÿ”‘ Key Takeaways โ€” What Youโ€™ll Learn (with timestamps)

      02:07 โ€“ You Ask, We Answer: What does storytelling really mean for websites?

      03:12 โ€“ The StoryBrand framework: Seven steps to website storytelling

      05:11 โ€“ Making visitors the hero, not your business

      06:07 โ€“ Pascal's storytelling breakdown: Story structure vs telling format

      08:33 โ€“ Moving from stating facts to relatable anecdotes

      09:35 โ€“ Website Stories: Jonny's experience at London Tech Week

      11:13 โ€“ AI everywhere: No longer a bolt-on, now integral to business

      12:44 โ€“ Sustainability sells: Green tech takes centre stage

      13:41 โ€“ AI fluency as essential as Excel and Word skills

      14:39 โ€“ Partnerships fuel growth: Finding complementary businesses

      15:42 โ€“ Enterprise AI adoption: Barclays' 100,000 employee rollout

      20:01 โ€“ Website Engine Room: Opus Pro video editing tool

      21:56 โ€“ NotebookLM by Google: Enhanced features and mind mapping

      23:22 โ€“ Audio summaries with different perspectives and languages

      25:25 โ€“ Website Call to Action: Implementing LLMS.txt files

      27:05 โ€“ Pascal's recommendation: Removing publication dates from evergreen content

      28:35 โ€“ Final reflections: Storytelling, AI adoption, and sustainability themes

      ๐Ÿ”Ž SEO Keywords &...]]>In this episode of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni return after a break to tackle three game-changing topics that every website owner needs to understand: the true power of storytelling on websites, key insights from London Tech Week 2025, and the essential AI tools that are transforming how we manage and create website content.

      The episode explores how storytelling isn't just marketing fluff. it's a fundamental communication tool that can transform your website from a static brochure into an engaging journey that makes your visitors the hero of their own story.

      Jonny shares exclusive insights from London Tech Week, revealing why AI adoption has moved from optional to essential, how sustainability has become a major selling point, and why enterprise-level AI rollouts signal that smaller businesses must act now or risk being left behind.

      Finally, the hosts recommend cutting-edge tools including Google's enhanced NotebookLM and Opus Pro video editing, plus two website adjustments that can future-proof your site for the AI-driven web.

      If you manage a website, create content, or want to stay ahead of the digital curve, this episode delivers practical strategies you can implement immediately.

      โ“What Does Storytelling Really Mean for My Website?

      The StoryBrand Framework (Donald Miller's 7-Step Process):

      • Your visitor is the hero, not your businessโ€”speak directly to their needs, frustrations, and goals
      • Identify their problemโ€”name the pain point early (slow supplier, clunky platform, overwhelm)
      • Position yourself as the guideโ€”you understand their challenge and have a proven solution
      • Provide a clear plan and call to actionโ€”simple steps, not complex dropdown menus
      • Show the transformationโ€”help them visualise life after working with you (faster sales, better confidence, more leads)

      Practical Implementation:

      • Replace "We offer secure hosting" with "Sleep better knowing your website is always up"
      • Structure content around customer outcomes, not company features
      • Include real customer stories and testimonials throughout your site
      • Create emotional threads that guide visitors through a clear journey

      Pascal's Two-Part Storytelling Framework:

      • Story: The structure of what you've observed, why it's happening, and what people are trying to achieve
      • Telling: The format you chooseโ€”words, images, videos, soundsโ€”to deliver that narrative
      • Focus on relatable anecdotes and case studies that supplement facts with human connection

      โ“What Are the Key Takeaways from London Tech Week 2025?

      Jonny's Five Major Insights:

      1. AI Integration is Non-Negotiable

      • AI was mentioned in every conversationโ€”it's no longer a bolt-on feature
      • Must be embedded across the entire business, not just marketing
      • Applications: content drafting, customer support chatbots, real-time analytics summaries

      2. Sustainability Sells

      • Green tech and climate-focused startups had dedicated stages with packed audiences
      • Investors are actively seeking businesses with sustainability stories
      • Showcase local sourcing, carbon offsetting, renewable energy usage

      3. AI Fluency is the New Basic Skill

      • Job requirements now include AI competency alongside Excel and Word
      • Teams need employees who can write prompts, experiment with tools, and embrace curiosity
      • From admin teams cleaning spreadsheets to sales reps polishing proposals

      4. Partnerships Fuel Growth

      • Businesses serving similar audiences should collaborate actively
      • Beyond referrals: share content, cross-promote, create joint offerings
      • Examples: mortgage brokers with estate agents, wedding photographers with florists

      5. Enterprise AI Adoption Signals Urgency

      • Barclays rolling out AI tools to 100,000 employeesโ€”not a pilot, full transformation
      • Small and medium businesses can move faster than enterprise
      • Opportunity to test, learn, and implement while larger competitors are still planning

      โ“What AI-Powered Tools Should I Be Using Right Now?

      Opus Pro (Jonny's Pick)

      • AI-based video editing for professional content creation
      • Transform 10-20 minute videos into multiple short-form pieces for social media
      • Automatic branding, subtitles, and cinematic quality output
      • Desktop web application with streamlined workflow

      NotebookLM by Google (Pascal's Pick)

      • AI-powered research and thinking partner with regular updates
      • New Features: Enhanced audio summaries, improved FAQs, mind map visualisation
      • Practical Applications:
      • Upload website URL and business documentation for comprehensive analysis
      • Generate mind maps to visualise website structure and identify gaps
      • Create multiple audio summaries with different perspectives (impressed visitor vs critical visitor)
      • Direct conversation style with customisable podcast host briefs
      • Multi-language audio summaries for exporters
      • Translate expert advice into actionable plans

      Implementation Strategy:

      • Copy and paste your website address into NotebookLM
      • Upload business documents for context
      • Use mind map feature to visualise content structure
      • Create targeted audio summaries for different scenarios
      • Leverage FAQ generation for better customer service

      โ“What Website Changes Should I Make Right Now?

      Jonny's Call to Action: Implement LLMS.txt File

      • New experimental standard helping AI models understand your website content
      • Different from robots.txt or sitemap.xmlโ€”specifically designed for AI interactions
      • Provides structured content overviews and navigation paths for ChatGPT, Gemini, Perplexity
      • Acts as signpost telling AI about key content, page summaries, and important information
      • Essential for future-proofing your website's visibility in AI-driven search

      Pascal's Call to Action: Remove or Reassess Publication Dates

      • Challenge the status quo: Should dates be prominent, hidden, or removed entirely?
      • Focus on evergreen content: Remove dates from thought pieces and non-news content
      • Content audit: Review articles from 6-18 months ago for refresh opportunities
      • Republication strategy: Update and republish valuable content without dates
      • AI considerations: Dates can signal outdated content to AI systems

      Key Insights and Messages

      Storytelling as Strategy: Moving beyond feature lists to create emotional connections that position visitors as heroes of their own transformation journey.

      AI Adoption Urgency: Enterprise-level implementation signals that AI fluency is becoming as essential as basic computer skills, with clear competitive advantages for early adopters.

      Content Future-Proofing: Preparing websites for AI-driven discovery through structured data, evergreen content strategies, and enhanced user experiences.

      Partnership Opportunities: Collaborative growth strategies that extend beyond traditional referrals to create shared value and expanded reach.

      Practical Implementation: Every recommendation comes with specific, actionable steps that website managers can implement immediately without major overhauls.

      ๐Ÿ”‘ Key Takeaways โ€” What Youโ€™ll Learn (with timestamps)

      02:07 โ€“ You Ask, We Answer: What does storytelling really mean for websites?

      03:12 โ€“ The StoryBrand framework: Seven steps to website storytelling

      05:11 โ€“ Making visitors the hero, not your business

      06:07 โ€“ Pascal's storytelling breakdown: Story structure vs telling format

      08:33 โ€“ Moving from stating facts to relatable anecdotes

      09:35 โ€“ Website Stories: Jonny's experience at London Tech Week

      11:13 โ€“ AI everywhere: No longer a bolt-on, now integral to business

      12:44 โ€“ Sustainability sells: Green tech takes centre stage

      13:41 โ€“ AI fluency as essential as Excel and Word skills

      14:39 โ€“ Partnerships fuel growth: Finding complementary businesses

      15:42 โ€“ Enterprise AI adoption: Barclays' 100,000 employee rollout

      20:01 โ€“ Website Engine Room: Opus Pro video editing tool

      21:56 โ€“ NotebookLM by Google: Enhanced features and mind mapping

      23:22 โ€“ Audio summaries with different perspectives and languages

      25:25 โ€“ Website Call to Action: Implementing LLMS.txt files

      27:05 โ€“ Pascal's recommendation: Removing publication dates from evergreen content

      28:35 โ€“ Final reflections: Storytelling, AI adoption, and sustainability themes

      ๐Ÿ”Ž SEO Keywords & Tags:

      Website storytelling strategies, StoryBrand framework implementation, London Tech Week insights, sustainability marketing, AI fluency skills, NotebookLM tutorial, LLMS.txt implementation, evergreen content optimisation, website user experience, content marketing automation, digital transformation strategies, website future-proofing, AI website optimisation

      --

      ๐Ÿ‘‰ Subscribe to the 90-Day Website Mastery Podcast for more expert insights on SEO, content marketing, and website growth.

      ๐Ÿ‘‰ Leave us a review โ€” your feedback helps others discover the show!

      ๐Ÿ‘‰ Book a discovery call: 90daymarketingmastery.com

      ๐Ÿ‘‰ check our book "WebProud" on Amazon for more website mastery strategies

      ๐Ÿ‘‰ Connect with us on LinkedIn:


      About the Hosts

      Jonny Ross is a leading digital marketing consultant and SEO strategist with decades of experience helping businesses transform their online presence.

      Pascal Fintoni is a digital skills trainer and video marketing expert, known for making complex tech topics accessible and actionable.

      ]]>      5a955edd-129d-4e98-9c6c-d0a061ce9599Wed, 06 Aug 2025 00:00:00 +010031:34falsefull125125#124 Should You Add AI Chatbots To Your Website? Google I/O 2025 Recap, New Content Tools + more#124 Should You Add AI Chatbots To Your Website? Google I/O 2025 Recap, New Content Tools + moreIn this action-packed episode of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni dive into one of the most pressing questions facing business owners today: Should you add AI chatbots to your website? They explore the benefits, risks, and best practices for implementing AI-powered customer service tools without damaging your brand experience.

      The episode also provides an essential breakdown of Google I/O 2025's key announcements, revealing how the future of search will fundamentally change website traffic patterns and what businesses must do to adapt. From AI-powered search modes to multi-modal queries, Jonny and Pascal translate Google's developer-focused conference into actionable insights for website managers.

      Finally, they share two cutting-edge video creation tools, practical website optimisation tips, and immediate action steps you can take to future-proof your online presence. If you're responsible for your company's digital strategy, customer experience, or online growthโ€”this episode is essential listening.

      โ“ Should I Add AI Chatbots to My Website?

      The Reality Check: AI chatbots can work brilliantly, but only with proper setup and clear objectives.

      Avoid the Trap: Don't just add a cheap or free chatbot and expect resultsโ€”this leads to robotic, unhelpful responses.

      Success Factors:

      • Invest significant time in setup and training
      • Define clear boundaries for what the bot can and cannot do
      • Establish workflows for when to transfer to human support
      • Focus on specific parts of your website rather than the entire site
      • Set up knowledge bases and tone-of-voice guidelines
      • Strategic Implementation: Consider chatbots for content-rich sections like blogs or case studies where users expect help navigating complex information.

      The Key Question: Is your motivation to provide better service, or just to avoid tasks you don't like doing?

      โ“ What Does Google I/O 2025 Mean for My Website Traffic?

      Major Changes Coming:

      • AI Mode: A parallel search experience that will be heavily media-rich, creating infographics, videos, and audio summaries automatically
      • Multi-Modal Search: Users can now search by voice, camera, sketching, or traditional typing
      • Zero-Click Results: Expect dramatically reduced website traffic as AI provides complete answers without users visiting your site

      What This Means for Your Business:

      • Traffic Will Decline: Traditional website analytics will show less evidence that your SEO efforts are working
      • Niche Down: Longer, more detailed AI queries favor highly specific, specialized content
      • Be Explicit: AI can only work with the information you choose to shareโ€”generic content will make you invisibl
      • Content is Critical: Case studies, reviews, and detailed service descriptions become even more important
      • Media Creation: Google will create visual content about your business based on your written content

      โ“ What Video Creation Tools Should I Be Using in 2025?

      HeyGen.com (Jonny's Pick):

      • AI-powered tool for creating lifelike avatar-based videos
      • Perfect for customer communications and internal training
      • Scalable and highly personalizable
      • Used by organizations like the NHS for staff communications
      • Focus on finding unique use cases beyond the obvious promotional materials

      Instagram Edits (Pascal's Pick):

      • Dedicated vertical video editing app from Instagram
      • Complete with captioning and music library
      • Separate from main Instagram appโ€”no need for social media accounts
      • Continuously adding new features and capabilities
      • Perfect for creating vertical content for websites and social media

      โ“ What Quick Website Improvements Should I Make Right Now?

      Jonny's Call to Action: Test Your 404 Page

      • Create a custom 404 error page with your branding
      • Add helpful links and a search bar
      • Use wit and personalityโ€”make it memorable
      • Guide lost visitors back to relevant content
      • Examples: Personal photos with apologetic gestures, Disney's Wreck-It Ralph theme

      Pascal's Call to Action: Optimise Your Google Business Profile

      • Review your listing from a first-time customer's perspective
      • Complete ALL available fieldsโ€”don't leave anything blank
      • Use features to showcase different sections of your website
      • Add FAQs (tip: ask yourself questions and answer them as the admin)
      • Make it comprehensive enough to compete in AI search summaries

      ๐Ÿ’ก Key Insights and Messages:

      The digital landscape is moving faster than ever before. The gap between taking action and falling behind is shrinking rapidly. Whether it's implementing AI tools, preparing for new search behaviours, or improving current systems, the time for hesitation is over. Small gaps in your content strategy or website optimisation can become massive disadvantages within weeks.

      ๐Ÿ”‘ Key Takeaways โ€” What Youโ€™ll Learn (with timestamps)

      01:42 โ€“ You Ask, We Answer: Do chatbots really work on websites?

      03:00 โ€“ The reality of AI chatbot implementation and customer expectations

      04:46 โ€“ Pascal's concerns about automation and website mishaps

      05:49 โ€“ Focusing chatbots on specific website sections, not entire sites

      07:27 โ€“ Treating AI chatbot setup like hiring a new staff member

      09:07 โ€“ Website Stories: Google I/O 2025 Conference breakdown

      10:13 โ€“ Live translation, 3D Google Meet, and new Google features

      11:05 โ€“ The future of search behaviour and multimodal queries

      11:32 โ€“ AI Mode: Media-rich search results that bypass websites

      12:34 โ€“ The coming challenge of zero-click search results

      13:36 โ€“ Google Search gets only 20 seconds in Google's own conference

      14:45 โ€“ Why niching down becomes critical for AI discoverability

      16:57 โ€“ How Google will create graphics about your business automatically

      18:20 โ€“ The importance of explicit case studies and reviews for AI

      20:44 โ€“ Website Engine Room: HeyGen for AI avatar video creation

      22:25 โ€“ Real-world examples: NHS using AI-generated training videos

      23:18 โ€“ Pascal on Instagram Edits for vertical video creation

      24:43 โ€“ The rise of vertical video festivals and cinema experiences

      26:35 โ€“ Website Call To Action: Testing and improving your 404 page

      27:37 โ€“ Pascal's recommendation: Optimising Google Business Profile

      29:15 โ€“ Pro tip: Adding FAQs to your Google Business Profile

      30:21 โ€“ Final reflections on the unprecedented speed of digital change

      31:14 โ€“ Importance of taking action before gaps become chasms

      ๐Ÿ”Ž SEO Keywords & Tags:

      AI chatbots for websites, website chatbot implementation, AI-powered customer service, Google I/O 2025 recap, AI search mode, multimodal search queries, zero-click search results, website traffic optimisation, Google Business Profile optimisation, 404 page customisation, HeyGen AI video creation, Instagram Edits vertical video, website automation best practices, AI content creation tools, Google search algorithm changes, website user experience optimisation, AI chatbot setup guide, Google E-E-A-T compliance.

      --

      ๐Ÿ‘‰ Subscribe to the 90-Day Website Mastery Podcast for more expert insights on SEO, content marketing, and website growth.

      ๐Ÿ‘‰ Leave us a review โ€” your feedback helps others discover the show!

      ๐Ÿ‘‰ Book a discovery call: 90daymarketingmastery.com

      ๐Ÿ‘‰ check our book "WebProud" on Amazon for more website mastery strategies

      ๐Ÿ‘‰ Connect with us on LinkedIn:


      About the Hosts

      Jonny Ross is a leading digital marketing consultant and SEO strategist with decades of experience helping businesses transform their online presence.

      Pascal Fintoni is a digital skills trainer and video marketing expert, known for making complex tech topics accessible and actionable.

      ]]>      In this action-packed episode of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni dive into one of the most pressing questions facing business owners today: Should you add AI chatbots to your website? They explore the benefits, risks, and best practices for implementing AI-powered customer service tools without damaging your brand experience.

      The episode also provides an essential breakdown of Google I/O 2025's key announcements, revealing how the future of search will fundamentally change website traffic patterns and what businesses must do to adapt. From AI-powered search modes to multi-modal queries, Jonny and Pascal translate Google's developer-focused conference into actionable insights for website managers.

      Finally, they share two cutting-edge video creation tools, practical website optimisation tips, and immediate action steps you can take to future-proof your online presence. If you're responsible for your company's digital strategy, customer experience, or online growthโ€”this episode is essential listening.

      โ“ Should I Add AI Chatbots to My Website?

      The Reality Check: AI chatbots can work brilliantly, but only with proper setup and clear objectives.

      Avoid the Trap: Don't just add a cheap or free chatbot and expect resultsโ€”this leads to robotic, unhelpful responses.

      Success Factors:

      • Invest significant time in setup and training
      • Define clear boundaries for what the bot can and cannot do
      • Establish workflows for when to transfer to human support
      • Focus on specific parts of your website rather than the entire site
      • Set up knowledge bases and tone-of-voice guidelines
      • Strategic Implementation: Consider chatbots for content-rich sections like blogs or case studies where users expect help navigating complex information.

      The Key Question: Is your motivation to provide better service, or just to avoid tasks you don't like doing?

      โ“ What Does Google I/O 2025 Mean for My Website Traffic?

      Major Changes Coming:

      • AI Mode: A parallel search experience that will be heavily media-rich, creating infographics, videos, and audio summaries automatically
      • Multi-Modal Search: Users can now search by voice, camera, sketching, or traditional typing
      • Zero-Click Results: Expect dramatically reduced website traffic as AI provides complete answers without users visiting your site

      What This Means for Your Business:

      • Traffic Will Decline: Traditional website analytics will show less evidence that your SEO efforts are working
      • Niche Down: Longer, more detailed AI queries favor highly specific, specialized content
      • Be Explicit: AI can only work with the information you choose to shareโ€”generic content will make you invisibl
      • Content is Critical: Case studies, reviews, and detailed service descriptions become even more important
      • Media Creation: Google will create visual content about your business based on your written content

      โ“ What Video Creation Tools Should I Be Using in 2025?

      HeyGen.com (Jonny's Pick):

      • AI-powered tool for creating lifelike avatar-based videos
      • Perfect for customer communications and internal training
      • Scalable and highly personalizable
      • Used by organizations like the NHS for staff communications
      • Focus on finding unique use cases beyond the obvious promotional materials

      Instagram Edits (Pascal's Pick):

      • Dedicated vertical video editing app from Instagram
      • Complete with captioning and music library
      • Separate from main Instagram appโ€”no need for social media accounts
      • Continuously adding new features and capabilities
      • Perfect for creating vertical content for websites and social media

      โ“ What Quick Website Improvements Should I Make Right Now?

      Jonny's Call to Action: Test Your 404 Page

      • Create a custom 404 error page with your branding
      • Add helpful links and a search bar
      • Use wit and personalityโ€”make it memorable
      • Guide lost visitors back to relevant content
      • Examples: Personal photos with apologetic gestures, Disney's Wreck-It Ralph theme

      Pascal's Call to Action: Optimise Your Google Business Profile

      • Review your listing from a first-time customer's perspective
      • Complete ALL available fieldsโ€”don't leave anything blank
      • Use features to showcase different sections of your website
      • Add FAQs (tip: ask yourself questions and answer them as the admin)
      • Make it comprehensive enough to compete in AI search summaries

      ๐Ÿ’ก Key Insights and Messages:

      The digital landscape is moving faster than ever before. The gap between taking action and falling behind is shrinking rapidly. Whether it's implementing AI tools, preparing for new search behaviours, or improving current systems, the time for hesitation is over. Small gaps in your content strategy or website optimisation can become massive disadvantages within weeks.

      ๐Ÿ”‘ Key Takeaways โ€” What Youโ€™ll Learn (with timestamps)

      01:42 โ€“ You Ask, We Answer: Do chatbots really work on websites?

      03:00 โ€“ The reality of AI chatbot implementation and customer expectations

      04:46 โ€“ Pascal's concerns about automation and website mishaps

      05:49 โ€“ Focusing chatbots on specific website sections, not entire sites

      07:27 โ€“ Treating AI chatbot setup like hiring a new staff member

      09:07 โ€“ Website Stories: Google I/O 2025 Conference breakdown

      10:13 โ€“ Live translation, 3D Google Meet, and new Google features

      11:05 โ€“ The future of search behaviour and multimodal queries

      11:32 โ€“ AI Mode: Media-rich search results that bypass websites

      12:34 โ€“ The coming challenge of zero-click search results

      13:36 โ€“ Google Search gets only 20 seconds in Google's own conference

      14:45 โ€“ Why niching down becomes critical for AI discoverability

      16:57 โ€“ How Google will create graphics about your business automatically

      18:20 โ€“ The importance of explicit case studies and reviews for AI

      20:44 โ€“ Website Engine Room: HeyGen for AI avatar video creation

      22:25 โ€“ Real-world examples: NHS using AI-generated training videos

      23:18 โ€“ Pascal on Instagram Edits for vertical video creation

      24:43 โ€“ The rise of vertical video festivals and cinema experiences

      26:35 โ€“ Website Call To Action: Testing and improving your 404 page

      27:37 โ€“ Pascal's recommendation: Optimising Google Business Profile

      29:15 โ€“ Pro tip: Adding FAQs to your Google Business Profile

      30:21 โ€“ Final reflections on the unprecedented speed of digital change

      31:14 โ€“ Importance of taking action before gaps become chasms

      ๐Ÿ”Ž SEO Keywords & Tags:

      AI chatbots for websites, website chatbot implementation, AI-powered customer service, Google I/O 2025 recap, AI search mode, multimodal search queries, zero-click search results, website traffic optimisation, Google Business Profile optimisation, 404 page customisation, HeyGen AI video creation, Instagram Edits vertical video, website automation best practices, AI content creation tools, Google search algorithm changes, website user experience optimisation, AI chatbot setup guide, Google E-E-A-T compliance.

      --

      ๐Ÿ‘‰ Subscribe to the 90-Day Website Mastery Podcast for more expert insights on SEO, content marketing, and website growth.

      ๐Ÿ‘‰ Leave us a review โ€” your feedback helps others discover the show!

      ๐Ÿ‘‰ Book a discovery call: 90daymarketingmastery.com

      ๐Ÿ‘‰ check our book "WebProud" on Amazon for more website mastery strategies

      ๐Ÿ‘‰ Connect with us on LinkedIn:


      About the Hosts

      Jonny Ross is a leading digital marketing consultant and SEO strategist with decades of experience helping businesses transform their online presence.

      Pascal Fintoni is a digital skills trainer and video marketing expert, known for making complex tech topics accessible and actionable.

      ]]>      c6dc1995-a4d6-4291-8f64-11d13f53820eWed, 23 Jul 2025 00:00:00 +010033:07falsefull124124      #123 Who Owns Your Website? Understanding IP, Emotional Branding & Smart Website Tweaks#123 Who Owns Your Website? Understanding IP, Emotional Branding & Smart Website TweaksIn this episode of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni tackle a critical question that could save your business thousands: Who actually owns your website after it's built? The discussion reveals the shocking truth about intellectual property rights in web design projects and provides a clear framework for protecting your business interests.

      The episode also explores why the "Ostrich Effect" is destroying brand loyalty during tough economic times, examining research from System1's Jon Evans that exposes two dangerous marketing trends plaguing businesses today.

      Finally, Jonny and Pascal share powerful automation tools, creative design resources, and actionable website improvements you can implement immediately.

      If you're a business owner, marketing director, or anyone responsible for commissioning website projects, this episode could prevent costly mistakes and protect your digital assets.

      ๐Ÿค” Who Actually Owns My Website After It's Built?

      The surprising truth: Design agencies often retain intellectual property rights unless specifically negotiated otherwise.

      • This is not a legal right โ€” it's a contractual arrangement that can be changed
      • Key areas to clarify: custom code, design elements, stock images, plugins, and data ownership

      What to do: Have an upfront conversation about IP ownership and negotiate licensing agreements

      • Ensure you get perpetual licenses for any proprietary solutions the agency wants to retain
      • Always verify that stock imagery and video licenses are properly transferred to your business
      • Red flag: Never sign contracts without understanding exactly what you're buying vs. what you're licensing

      ๐Ÿ“ˆ Why the "Ostrich Effect" is Killing Your Brand During Tough Times

      Based on Jon Evans' research from System1 and insights from behavioral experts Roy Sutherland and Scott Galloway:

      Two dangerous trends businesses fall into during economic uncertainty:

      1. Cutting marketing budgets when times get tough
      2. Switching to dull, rational, performance-driven campaigns that bore consumers

      The Ostrich Effect: When people encounter guilt-inducing or distressing marketing, they metaphorically "bury their heads in the sand"

      The solution: Create content that generates positive emotions, hope, and connection

      • Key elements for effective marketing: Dialogue, music, storytelling, real people, and strong sense of place
      • Opportunity during downturns: Media costs are often lower, giving you higher share of voice
      • Roy Sutherland's advice: Ring-fence 10-15% of budget for testing and experimentation
      • Remember: Emotions drive profit โ€” boring, neutral content achieves nothing

      ๐Ÿ› ๏ธ Powerful Tools for Website Managers and Content Creators

      Bardeen.ai (Jonny's pick):

      • AI-powered workflow automation tool that works within your browser
      • Key features: Right-click to send tables to Google Sheets, automate keyword rank checking, bulk content uploads
      • Perfect for eliminating repetitive tasks and speeding up data management
      • Think of it as: Advanced keyboard shortcuts for your entire workflow


      Canva Vertical Video Templates (Pascal's pick):

      • Recently refreshed and significantly improved social media templates
      • Perfect for: Creating professional reels, stories, and LinkedIn video content
      • Pro tip: Repurpose your social media videos into longer website stories
      • Addresses the common problem of spending more time on social media than website content

      โšก Immediate Website Actions You Should Take Right Now

      Jonny's Call to Action โ€” Cookie Consent Banner Optimisation:

      • Critical requirement: Essential for Google Ads and Bing Ads compliance
      • The challenge: Make it compliant without being too intrusive
      • Creative opportunity: Brand your banner with your colors, personality, and clever copy
      • Goal: Get users to click "Allow" to maximise your analytics data
      • Move beyond standard compliance wording to tell your brand story

      Pascal's Call to Action โ€” Establish Your AI Summary Baseline:

      • Action required: Search for your business name and key employees across:
      • Search engines: Google, Bing, Yahoo, DuckDuckGo
      • AI platforms: ChatGPT, Perplexity, Copilot, Meta AI, Claude
      • Document everything: Record what AI summaries currently say about your business
      • Why this matters: AI summaries are becoming the new first impression for your brand
      • Next phase: Use this baseline to strategically improve how AI platforms represent your business

      Key Insights and Messages

      1. Always clarify IP ownership before starting any website project
      2. Don't cut marketing during tough times โ€” it's your biggest opportunity
      3. Create emotional connections rather than boring, rational content
      4. Automate repetitive tasks to focus on creative, strategic work
      5. Monitor your AI presence across all major platforms
      6. Make compliance creative โ€” even cookie banners can reflect your brand personality

      ๐Ÿ”‘ Key Takeaways โ€” What Youโ€™ll Learn (with timestamps)

      02:15 โ€“ You Ask, We Answer: IP ownership question from client

      03:20 โ€“ The surprising truth about website IP retention by agencies

      05:40 โ€“ What does IP ownership actually cover? Code, images, and data

      07:25 โ€“ How to negotiate licensing agreements and future-proof your project

      09:10 โ€“ Website Stories: Why the Ostrich Effect is killing your brand

      11:30 โ€“ Two dangerous trends: Budget cuts and boring advertising

      13:45 โ€“ The behavioural science behind consumer avoidance

      15:20 โ€“ Creating positive emotions vs. guilt-inducing marketing

      17:10 โ€“ Rory Sutherland's insights on standing out during tough times

      19:35 โ€“ Website Engine Room: Bardeen.ai workflow automation

      21:20 โ€“ Pascal's pick: Canva's impressive vertical video templates

      23:15 โ€“ Repurposing social media content for your website

      24:40 โ€“ Website Call to Action: Cookie consent banner optimisation

      26:10 โ€“ Pascal's challenge: Establishing your AI summary baseline

      28:30 โ€“ Searching across major AI platforms for your brand

      30:15 โ€“ Episode recap and key takeaways

      ๐Ÿ”Ž SEO Keywords & Tags:

      intellectual property web design, website ownership rights, IP licensing agreements, cookie consent banner optimisation, ostrich effect marketing, emotional branding strategies, workflow automation tools, vertical video templates, website compliance requirements, behavioural marketing psychology, content repurposing strategies, search engine AI platforms

      --

      ๐Ÿ‘‰ Subscribe to the 90-Day Website Mastery Podcast for more expert insights on SEO, content marketing, and website growth.

      ๐Ÿ‘‰ Leave us a review โ€” your feedback helps others discover the show!

      ๐Ÿ‘‰ Book a discovery call: 90daymarketingmastery.com

      ๐Ÿ‘‰ check our book "WebProud" on Amazon for more website mastery strategies

      ๐Ÿ‘‰ Connect with us on LinkedIn:


      About the Hosts

      Jonny Ross is a leading digital marketing consultant and SEO strategist with decades of experience helping businesses transform their online presence.

      Pascal Fintoni is a digital skills trainer and video marketing expert, known for making complex tech topics accessible and actionable.

      ]]>      In this episode of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni tackle a critical question that could save your business thousands: Who actually owns your website after it's built? The discussion reveals the shocking truth about intellectual property rights in web design projects and provides a clear framework for protecting your business interests.

      The episode also explores why the "Ostrich Effect" is destroying brand loyalty during tough economic times, examining research from System1's Jon Evans that exposes two dangerous marketing trends plaguing businesses today.

      Finally, Jonny and Pascal share powerful automation tools, creative design resources, and actionable website improvements you can implement immediately.

      If you're a business owner, marketing director, or anyone responsible for commissioning website projects, this episode could prevent costly mistakes and protect your digital assets.

      ๐Ÿค” Who Actually Owns My Website After It's Built?

      The surprising truth: Design agencies often retain intellectual property rights unless specifically negotiated otherwise.

      • This is not a legal right โ€” it's a contractual arrangement that can be changed
      • Key areas to clarify: custom code, design elements, stock images, plugins, and data ownership

      What to do: Have an upfront conversation about IP ownership and negotiate licensing agreements

      • Ensure you get perpetual licenses for any proprietary solutions the agency wants to retain
      • Always verify that stock imagery and video licenses are properly transferred to your business
      • Red flag: Never sign contracts without understanding exactly what you're buying vs. what you're licensing

      ๐Ÿ“ˆ Why the "Ostrich Effect" is Killing Your Brand During Tough Times

      Based on Jon Evans' research from System1 and insights from behavioral experts Roy Sutherland and Scott Galloway:

      Two dangerous trends businesses fall into during economic uncertainty:

      1. Cutting marketing budgets when times get tough
      2. Switching to dull, rational, performance-driven campaigns that bore consumers

      The Ostrich Effect: When people encounter guilt-inducing or distressing marketing, they metaphorically "bury their heads in the sand"

      The solution: Create content that generates positive emotions, hope, and connection

      • Key elements for effective marketing: Dialogue, music, storytelling, real people, and strong sense of place
      • Opportunity during downturns: Media costs are often lower, giving you higher share of voice
      • Roy Sutherland's advice: Ring-fence 10-15% of budget for testing and experimentation
      • Remember: Emotions drive profit โ€” boring, neutral content achieves nothing

      ๐Ÿ› ๏ธ Powerful Tools for Website Managers and Content Creators

      Bardeen.ai (Jonny's pick):

      • AI-powered workflow automation tool that works within your browser
      • Key features: Right-click to send tables to Google Sheets, automate keyword rank checking, bulk content uploads
      • Perfect for eliminating repetitive tasks and speeding up data management
      • Think of it as: Advanced keyboard shortcuts for your entire workflow


      Canva Vertical Video Templates (Pascal's pick):

      • Recently refreshed and significantly improved social media templates
      • Perfect for: Creating professional reels, stories, and LinkedIn video content
      • Pro tip: Repurpose your social media videos into longer website stories
      • Addresses the common problem of spending more time on social media than website content

      โšก Immediate Website Actions You Should Take Right Now

      Jonny's Call to Action โ€” Cookie Consent Banner Optimisation:

      • Critical requirement: Essential for Google Ads and Bing Ads compliance
      • The challenge: Make it compliant without being too intrusive
      • Creative opportunity: Brand your banner with your colors, personality, and clever copy
      • Goal: Get users to click "Allow" to maximise your analytics data
      • Move beyond standard compliance wording to tell your brand story

      Pascal's Call to Action โ€” Establish Your AI Summary Baseline:

      • Action required: Search for your business name and key employees across:
      • Search engines: Google, Bing, Yahoo, DuckDuckGo
      • AI platforms: ChatGPT, Perplexity, Copilot, Meta AI, Claude
      • Document everything: Record what AI summaries currently say about your business
      • Why this matters: AI summaries are becoming the new first impression for your brand
      • Next phase: Use this baseline to strategically improve how AI platforms represent your business

      Key Insights and Messages

      1. Always clarify IP ownership before starting any website project
      2. Don't cut marketing during tough times โ€” it's your biggest opportunity
      3. Create emotional connections rather than boring, rational content
      4. Automate repetitive tasks to focus on creative, strategic work
      5. Monitor your AI presence across all major platforms
      6. Make compliance creative โ€” even cookie banners can reflect your brand personality

      ๐Ÿ”‘ Key Takeaways โ€” What Youโ€™ll Learn (with timestamps)

      02:15 โ€“ You Ask, We Answer: IP ownership question from client

      03:20 โ€“ The surprising truth about website IP retention by agencies

      05:40 โ€“ What does IP ownership actually cover? Code, images, and data

      07:25 โ€“ How to negotiate licensing agreements and future-proof your project

      09:10 โ€“ Website Stories: Why the Ostrich Effect is killing your brand

      11:30 โ€“ Two dangerous trends: Budget cuts and boring advertising

      13:45 โ€“ The behavioural science behind consumer avoidance

      15:20 โ€“ Creating positive emotions vs. guilt-inducing marketing

      17:10 โ€“ Rory Sutherland's insights on standing out during tough times

      19:35 โ€“ Website Engine Room: Bardeen.ai workflow automation

      21:20 โ€“ Pascal's pick: Canva's impressive vertical video templates

      23:15 โ€“ Repurposing social media content for your website

      24:40 โ€“ Website Call to Action: Cookie consent banner optimisation

      26:10 โ€“ Pascal's challenge: Establishing your AI summary baseline

      28:30 โ€“ Searching across major AI platforms for your brand

      30:15 โ€“ Episode recap and key takeaways

      ๐Ÿ”Ž SEO Keywords & Tags:

      intellectual property web design, website ownership rights, IP licensing agreements, cookie consent banner optimisation, ostrich effect marketing, emotional branding strategies, workflow automation tools, vertical video templates, website compliance requirements, behavioural marketing psychology, content repurposing strategies, search engine AI platforms

      --

      ๐Ÿ‘‰ Subscribe to the 90-Day Website Mastery Podcast for more expert insights on SEO, content marketing, and website growth.

      ๐Ÿ‘‰ Leave us a review โ€” your feedback helps others discover the show!

      ๐Ÿ‘‰ Book a discovery call: 90daymarketingmastery.com

      ๐Ÿ‘‰ check our book "WebProud" on Amazon for more website mastery strategies

      ๐Ÿ‘‰ Connect with us on LinkedIn:


      About the Hosts

      Jonny Ross is a leading digital marketing consultant and SEO strategist with decades of experience helping businesses transform their online presence.

      Pascal Fintoni is a digital skills trainer and video marketing expert, known for making complex tech topics accessible and actionable.

      ]]>      0dbb7972-eadf-4b6f-8041-e50c19314615Wed, 11 Jun 2025 00:00:00 +010029:32falsefull123123      #122 Mastering Customer Avatars, Universal Search & Smart Website Tools#122 Mastering Customer Avatars, Universal Search & Smart Website ToolsIn this comprehensive episode of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni address a crucial question from their community about creating customer personas and avatars for website design projects. The discussion explores why most businesses either lack proper customer personas or fail to use them effectively, and provides a practical roadmap for developing these essential marketing tools.

      The hosts also examine Universal Search Optimisation (USO) - the evolution beyond traditional SEO that acknowledges how users now search across multiple platforms, from TikTok and ChatGPT to Amazon and podcast platforms.

      Additionally, they showcase two innovative tools for enhanced content creation and share immediate website improvements that can boost engagement and conversions.

      If you're a UK business owner, marketing manager, or website administrator looking to improve your digital presence and understand your customers better, this episode delivers actionable insights you can implement straight away.

      โ“How Do I Create Effective Customer Personas for My Website Project?

      When a website designer requests customer personas or avatars, many business owners feel overwhelmed or admit they've never created them properly. Jonny and Pascal break down the persona development process:

      • Start with daily reflection, not formal workshops - observe patterns during client conversations and meetings
      • Capture demographic details including sector, seniority level, and decision-making authority
      • Document pain points and questions that prospects frequently raise
      • Focus on language and communication preferences to improve conversion rates
      • Create your own template rather than copying generic persona formats
      • Update regularly - personas should be living documents that evolve with your business
      • Use personas across all marketing - not just website design but social media, SEO, and content strategy
      • Remember the four visitor types: Investigator, Relationship Builder, Dreamer, and Negotiator (from the WebProud methodology)

      The key insight: targeted messaging to specific personas increases conversion rates without alienating other customer segments.

      โ“What Is Universal Search Optimisation and Why Should UK Businesses Care?

      Based on Umesh Panchal's analysis for CMSWire, Pascal and Jonny explain why traditional SEO is evolving into Universal Search Optimisation (USO):

      The Changing Search Landscape:

      • Users now search across multiple platforms, not just Google and Bing
      • Jonny's 12-year-old daughter searches on TikTok and Snapchat for school information
      • AI platforms like ChatGPT, Perplexity, and Gemini are becoming primary research tools
      • Google itself now serves AI summaries, featured snippets, and multimedia results

      Where to Focus USO Efforts:

      • Traditional search engines: Continue optimising for Google and Bing
      • Social media platforms: Instagram, TikTok, Facebook, Pinterest, and LinkedIn
      • AI search tools: ChatGPT, Perplexity, Gemini, and other conversational AI
      • E-commerce marketplaces: Amazon, Etsy, and sector-specific platforms
      • Emerging channels: Podcast platforms, forums, app stores, and digital publications

      Implementation Strategy:

      • Diversify content formats - combine text, video, audio, and interactive elements
      • Structure your data properly for AI and search engine parsing
      • Maintain mobile-first design across all content types
      • Monitor competitor activity on these alternative platforms
      • Include platform-specific behaviour in your customer personas

      The core principle remains: create helpful, comprehensive content that serves your audience across whatever platform they prefer to use.

      โ“What Tools Can Enhance My Website's Visual Content?

      Framer (Jonny's pick):

      • Intuitive web design platform for building responsive websites without coding
      • Perfect for marketers creating prototypes and landing pages quickly
      • Ideal for testing design concepts before full development
      • Available at fr.com

      Vidify Shopify App (Pascal's pick):

      • AI-powered tool that creates product videos from static images
      • Upload two product photos from different angles, and AI generates a 20-second transition video
      • Enhances e-commerce listings and social media content
      • Represents Pascal's philosophy of using AI to enhance existing content rather than create from nothing
      • Available through Shopify's app store

      โ“What Quick Website Changes Will Improve User Engagement?

      Jonny's Website Call to Action:

      • Add "New" badges to recent content - simple visual stickers that draw attention to fresh blog posts, products, or services
      • Works particularly well for B2B websites that rarely use visual engagement techniques
      • Encourages exploration and increases click-through rates on internal content

      Pascal's Website Call to Action:

      • Audit how you represent your website on social media - many businesses share links without explaining what users will find
      • Create a content calendar that highlights different website sections and features
      • Move beyond basic "check out our latest blog post" messaging
      • Help your social media audience discover parts of your website they may not know exist

      Key Insights and Messages

      The episode touches on several broader trends affecting UK businesses:

      • The battle for search dominance between Google's Gemini, Microsoft's Copilot, and independent AI platforms
      • Generational differences in search behaviour and platform preferences
      • The importance of content diversification in an increasingly fragmented digital landscape
      • Integration challenges as businesses try to maintain presence across multiple platforms

      Both Jonny and Pascal emphasise that successful website management in 2025 requires thinking beyond traditional metrics and embracing a more holistic approach to digital presence.

      ๐Ÿ”‘ Key Takeaways โ€” What Youโ€™ll Learn (with timestamps)

      01:40 โ€“ You Ask We Answer: Customer personas and avatars question

      02:50 โ€“ Why most businesses struggle with customer personas

      04:21 โ€“ Pascal's approach: Taking time with avatar development

      06:33 โ€“ Using personas across all marketing channels

      08:03 โ€“ The four visitor types from WebProud methodology

      09:21 โ€“ Website Stories: Universal Search Optimisation article

      10:58 โ€“ Why users search beyond Google: generational differences

      15:11 โ€“ Diversifying content for multiple platforms

      18:23 โ€“ Question from community: "Is AI the death of Google?"

      19:30 โ€“ Website Engine Room: Framer and Vidify tools

      22:39 โ€“ AI enhancing existing content vs creating from nothing

      25:14 โ€“ Jonny's Website Call to Action: Adding "new" badges

      27:11 โ€“ Pascal's Website Call to Action: Rethink website representation on social media

      28:40 โ€“ Episode recap and key takeaways

      ๐Ÿ”Ž SEO Keywords & Tags:

      customer personas development, universal search optimisation USO, multi-platform search strategy, customer archetype templates, website design briefs, conversion rate optimisation, target audience research, social media search behaviour, AI search platforms ChatGPT, TikTok search trends, customer journey mapping, website engagement tactics

      --

      ๐Ÿ‘‰ Subscribe to the 90-Day Website Mastery Podcast for more expert insights on SEO, content marketing, and website growth.

      ๐Ÿ‘‰ Leave us a review โ€” your feedback helps others discover the show!

      ๐Ÿ‘‰ Book a discovery call: 90daymarketingmastery.com

      ๐Ÿ‘‰ check our book "WebProud" on Amazon for more website mastery strategies

      ๐Ÿ‘‰ Connect with us on LinkedIn:


      About the Hosts

      Jonny Ross is a leading digital marketing consultant and SEO strategist with decades of experience helping businesses transform their online presence.

      Pascal Fintoni is a digital skills trainer and video marketing expert, known for making complex tech topics accessible and actionable.

      ]]>      In this comprehensive episode of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni address a crucial question from their community about creating customer personas and avatars for website design projects. The discussion explores why most businesses either lack proper customer personas or fail to use them effectively, and provides a practical roadmap for developing these essential marketing tools.

      The hosts also examine Universal Search Optimisation (USO) - the evolution beyond traditional SEO that acknowledges how users now search across multiple platforms, from TikTok and ChatGPT to Amazon and podcast platforms.

      Additionally, they showcase two innovative tools for enhanced content creation and share immediate website improvements that can boost engagement and conversions.

      If you're a UK business owner, marketing manager, or website administrator looking to improve your digital presence and understand your customers better, this episode delivers actionable insights you can implement straight away.

      โ“How Do I Create Effective Customer Personas for My Website Project?

      When a website designer requests customer personas or avatars, many business owners feel overwhelmed or admit they've never created them properly. Jonny and Pascal break down the persona development process:

      • Start with daily reflection, not formal workshops - observe patterns during client conversations and meetings
      • Capture demographic details including sector, seniority level, and decision-making authority
      • Document pain points and questions that prospects frequently raise
      • Focus on language and communication preferences to improve conversion rates
      • Create your own template rather than copying generic persona formats
      • Update regularly - personas should be living documents that evolve with your business
      • Use personas across all marketing - not just website design but social media, SEO, and content strategy
      • Remember the four visitor types: Investigator, Relationship Builder, Dreamer, and Negotiator (from the WebProud methodology)

      The key insight: targeted messaging to specific personas increases conversion rates without alienating other customer segments.

      โ“What Is Universal Search Optimisation and Why Should UK Businesses Care?

      Based on Umesh Panchal's analysis for CMSWire, Pascal and Jonny explain why traditional SEO is evolving into Universal Search Optimisation (USO):

      The Changing Search Landscape:

      • Users now search across multiple platforms, not just Google and Bing
      • Jonny's 12-year-old daughter searches on TikTok and Snapchat for school information
      • AI platforms like ChatGPT, Perplexity, and Gemini are becoming primary research tools
      • Google itself now serves AI summaries, featured snippets, and multimedia results

      Where to Focus USO Efforts:

      • Traditional search engines: Continue optimising for Google and Bing
      • Social media platforms: Instagram, TikTok, Facebook, Pinterest, and LinkedIn
      • AI search tools: ChatGPT, Perplexity, Gemini, and other conversational AI
      • E-commerce marketplaces: Amazon, Etsy, and sector-specific platforms
      • Emerging channels: Podcast platforms, forums, app stores, and digital publications

      Implementation Strategy:

      • Diversify content formats - combine text, video, audio, and interactive elements
      • Structure your data properly for AI and search engine parsing
      • Maintain mobile-first design across all content types
      • Monitor competitor activity on these alternative platforms
      • Include platform-specific behaviour in your customer personas

      The core principle remains: create helpful, comprehensive content that serves your audience across whatever platform they prefer to use.

      โ“What Tools Can Enhance My Website's Visual Content?

      Framer (Jonny's pick):

      • Intuitive web design platform for building responsive websites without coding
      • Perfect for marketers creating prototypes and landing pages quickly
      • Ideal for testing design concepts before full development
      • Available at fr.com

      Vidify Shopify App (Pascal's pick):

      • AI-powered tool that creates product videos from static images
      • Upload two product photos from different angles, and AI generates a 20-second transition video
      • Enhances e-commerce listings and social media content
      • Represents Pascal's philosophy of using AI to enhance existing content rather than create from nothing
      • Available through Shopify's app store

      โ“What Quick Website Changes Will Improve User Engagement?

      Jonny's Website Call to Action:

      • Add "New" badges to recent content - simple visual stickers that draw attention to fresh blog posts, products, or services
      • Works particularly well for B2B websites that rarely use visual engagement techniques
      • Encourages exploration and increases click-through rates on internal content

      Pascal's Website Call to Action:

      • Audit how you represent your website on social media - many businesses share links without explaining what users will find
      • Create a content calendar that highlights different website sections and features
      • Move beyond basic "check out our latest blog post" messaging
      • Help your social media audience discover parts of your website they may not know exist

      Key Insights and Messages

      The episode touches on several broader trends affecting UK businesses:

      • The battle for search dominance between Google's Gemini, Microsoft's Copilot, and independent AI platforms
      • Generational differences in search behaviour and platform preferences
      • The importance of content diversification in an increasingly fragmented digital landscape
      • Integration challenges as businesses try to maintain presence across multiple platforms

      Both Jonny and Pascal emphasise that successful website management in 2025 requires thinking beyond traditional metrics and embracing a more holistic approach to digital presence.

      ๐Ÿ”‘ Key Takeaways โ€” What Youโ€™ll Learn (with timestamps)

      01:40 โ€“ You Ask We Answer: Customer personas and avatars question

      02:50 โ€“ Why most businesses struggle with customer personas

      04:21 โ€“ Pascal's approach: Taking time with avatar development

      06:33 โ€“ Using personas across all marketing channels

      08:03 โ€“ The four visitor types from WebProud methodology

      09:21 โ€“ Website Stories: Universal Search Optimisation article

      10:58 โ€“ Why users search beyond Google: generational differences

      15:11 โ€“ Diversifying content for multiple platforms

      18:23 โ€“ Question from community: "Is AI the death of Google?"

      19:30 โ€“ Website Engine Room: Framer and Vidify tools

      22:39 โ€“ AI enhancing existing content vs creating from nothing

      25:14 โ€“ Jonny's Website Call to Action: Adding "new" badges

      27:11 โ€“ Pascal's Website Call to Action: Rethink website representation on social media

      28:40 โ€“ Episode recap and key takeaways

      ๐Ÿ”Ž SEO Keywords & Tags:

      customer personas development, universal search optimisation USO, multi-platform search strategy, customer archetype templates, website design briefs, conversion rate optimisation, target audience research, social media search behaviour, AI search platforms ChatGPT, TikTok search trends, customer journey mapping, website engagement tactics

      --

      ๐Ÿ‘‰ Subscribe to the 90-Day Website Mastery Podcast for more expert insights on SEO, content marketing, and website growth.

      ๐Ÿ‘‰ Leave us a review โ€” your feedback helps others discover the show!

      ๐Ÿ‘‰ Book a discovery call: 90daymarketingmastery.com

      ๐Ÿ‘‰ check our book "WebProud" on Amazon for more website mastery strategies

      ๐Ÿ‘‰ Connect with us on LinkedIn:


      About the Hosts

      Jonny Ross is a leading digital marketing consultant and SEO strategist with decades of experience helping businesses transform their online presence.

      Pascal Fintoni is a digital skills trainer and video marketing expert, known for making complex tech topics accessible and actionable.

      ]]>      c7948341-df4c-4bb9-b013-fca3d6605aa9Thu, 15 May 2025 00:00:00 +010032:31falsefull122122      #121 Website Images & SEO, Backward Design, and Essential Tools#121 Website Images & SEO, Backward Design, and Essential ToolsIn this episode of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni look into website image optimisation for SEO, exploring everything from file naming conventions to compression techniques.

      The episode also features Purna Virji's backward design approach to content creation, a strategic framework that flips traditional content planning on its head by starting with desired business outcomes rather than keyword research.

      Finally, Jonny and Pascal share two powerful productivity tools for content creators and provide actionable website improvements you can implement immediately.

      If you manage a website, create content, or want to improve your site's performance and search rankings, this episode delivers essential insights and practical strategies.

      โ“ How Should I Optimise Website Images for Better SEO Performance?

      • File Names: Use Pascal's formula "What is it + Who is it from" - replace generic names like "IMG_001.jpeg" with descriptive filenames like "linkedin-event-speaker-pascal-fintoni.jpg"
      • Alt Tags: Add descriptive alternative text for screen readers and search engines - essential for Google Images rankings and accessibility
      • Compression: Convert to WebP format (26% smaller than PNG) using tools like Squoosh or WordPress plugins to improve page load times

      โ“ What Is Backward Design for Content Creation and Why Does It Matter?

      Instead of starting with keyword research, Purna Virji's backward design approach begins with your end goals:

      3-Stage Framework:

      1. Reflection: Define business outcomes, audience behaviour changes, and optimal content formats
      2. Planning: Create a one-page content brief documenting target outcomes, audience questions, and platform preferences before writing
      3. Measuring: Track the Four R's - Reach, Reactions, Response, Results

      โ“ What Tools Can Streamline Image and Video Content Creation?

      Designify.com (Jonny's pick):

      • AI-powered image editing and enhancement platform
      • Quickly transforms ordinary photos into professional-quality images
      • Offers batch editing capabilities for multiple images
      • Free version available with premium upgrade options

      Screencastify (Pascal's pick):

      • Screen recording tool for creating video messages and tutorials
      • Records screen, webcam, or combines both
      • Perfect for personalised client communications and educational content
      • Great alternative to Dropbox Capture (which is being discontinued)
      • Enables creation of "whiteboard Friday" style content for websites

      โ“ What Immediate Website Changes Will Boost Performance and SEO?

      Jonny's Call to Action - Image Compression:

      • Audit all website images for file size optimisation
      • Convert existing images to WebP format for faster loading
      • Use compression tools or plugins to maintain quality whilst reducing file sizes
      • Focus on homepage and key service page images that impact user experience

      Pascal's Call to Action - Update Lead Magnets:

      • Review and refresh all downloadable resources (eBooks, guides, toolkits)
      • Research current terminology (consider "playbook" vs "eBook," "how-to guide" vs traditional formats)
      • Optimise PDF file names using the "what is it + who is it from" formula
      • Update landing page copy to reflect current brand messaging and language
      • Re-promote updated resources to existing contacts and new audiences
      • Ensure resources are optimised for AI summary inclusion and citations

      โ“ Key Messages for Website Managers

      • Image optimisation remains crucial despite improved internet speeds and streaming capabilities
      • Quality content planning starts with business outcomes, not keyword research
      • Video content creation doesn't require expensive tools - simple screen recording can add significant value
      • Regular audits of existing content and resources can yield immediate SEO and conversion improvements
      • File naming conventions impact both SEO performance and professional presentation

      ๐Ÿ”‘ Key Takeaways โ€” What Youโ€™ll Learn (with timestamps)

      01:46 - You Ask We Answer: Image SEO optimisation

      04:47 โ€“ Google Images traffic and the importance of alt tags

      05:38 โ€“ Pascal's formula for image file naming: "What is it + Who is it from"

      06:35 - Website Stories: Backward design content strategy

      08:42 โ€“ The three stages: Reflection, Planning, and Measuring

      10:03 โ€“ Content briefs and thinking about desired outcomes first

      14:17 - Website Engine Room: Designify and Screencastify apps

      18:30 - Jonny's Call to Action: Compress and optimise website images

      21:05 โ€“ Pascal's Call to action: Updating lead magnets and free downloads

      26:04 โ€“ Final thoughts and episode wrap-up

      ๐Ÿ”Ž SEO Keywords & Tags:

      image SEO best practices, alt tags for accessibility, file naming for SEO, backward design website strategy, practical SEO tools, AI video app, compression tools for websites, fast website load times, digital marketing advice, user experience improvements, audience engagement strategies, evergreen lead magnets

      ๐Ÿ‘‰ Subscribe to the 90-Day Website Mastery Podcast โ€” for more expert insights on SEO, content marketing, and website growth.

      ๐Ÿ‘‰ Leave us a review โ€” your feedback helps others discover the show!

      ๐Ÿ‘‰ Book a discovery call: 90daymarketingmastery.com


      ๐Ÿ‘‰ Connect with us on LinkedIn:



      About the Hosts

      Jonny Ross is a leading digital marketing consultant and SEO strategist with decades of experience helping businesses transform their online presence.

      Pascal Fintoni is a digital skills trainer and video marketing expert, known for making complex tech topics accessible and actionable.

      ]]>      In this episode of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni look into website image optimisation for SEO, exploring everything from file naming conventions to compression techniques.

      The episode also features Purna Virji's backward design approach to content creation, a strategic framework that flips traditional content planning on its head by starting with desired business outcomes rather than keyword research.

      Finally, Jonny and Pascal share two powerful productivity tools for content creators and provide actionable website improvements you can implement immediately.

      If you manage a website, create content, or want to improve your site's performance and search rankings, this episode delivers essential insights and practical strategies.

      โ“ How Should I Optimise Website Images for Better SEO Performance?

      • File Names: Use Pascal's formula "What is it + Who is it from" - replace generic names like "IMG_001.jpeg" with descriptive filenames like "linkedin-event-speaker-pascal-fintoni.jpg"
      • Alt Tags: Add descriptive alternative text for screen readers and search engines - essential for Google Images rankings and accessibility
      • Compression: Convert to WebP format (26% smaller than PNG) using tools like Squoosh or WordPress plugins to improve page load times

      โ“ What Is Backward Design for Content Creation and Why Does It Matter?

      Instead of starting with keyword research, Purna Virji's backward design approach begins with your end goals:

      3-Stage Framework:

      1. Reflection: Define business outcomes, audience behaviour changes, and optimal content formats
      2. Planning: Create a one-page content brief documenting target outcomes, audience questions, and platform preferences before writing
      3. Measuring: Track the Four R's - Reach, Reactions, Response, Results

      โ“ What Tools Can Streamline Image and Video Content Creation?

      Designify.com (Jonny's pick):

      • AI-powered image editing and enhancement platform
      • Quickly transforms ordinary photos into professional-quality images
      • Offers batch editing capabilities for multiple images
      • Free version available with premium upgrade options

      Screencastify (Pascal's pick):

      • Screen recording tool for creating video messages and tutorials
      • Records screen, webcam, or combines both
      • Perfect for personalised client communications and educational content
      • Great alternative to Dropbox Capture (which is being discontinued)
      • Enables creation of "whiteboard Friday" style content for websites

      โ“ What Immediate Website Changes Will Boost Performance and SEO?

      Jonny's Call to Action - Image Compression:

      • Audit all website images for file size optimisation
      • Convert existing images to WebP format for faster loading
      • Use compression tools or plugins to maintain quality whilst reducing file sizes
      • Focus on homepage and key service page images that impact user experience

      Pascal's Call to Action - Update Lead Magnets:

      • Review and refresh all downloadable resources (eBooks, guides, toolkits)
      • Research current terminology (consider "playbook" vs "eBook," "how-to guide" vs traditional formats)
      • Optimise PDF file names using the "what is it + who is it from" formula
      • Update landing page copy to reflect current brand messaging and language
      • Re-promote updated resources to existing contacts and new audiences
      • Ensure resources are optimised for AI summary inclusion and citations

      โ“ Key Messages for Website Managers

      • Image optimisation remains crucial despite improved internet speeds and streaming capabilities
      • Quality content planning starts with business outcomes, not keyword research
      • Video content creation doesn't require expensive tools - simple screen recording can add significant value
      • Regular audits of existing content and resources can yield immediate SEO and conversion improvements
      • File naming conventions impact both SEO performance and professional presentation

      ๐Ÿ”‘ Key Takeaways โ€” What Youโ€™ll Learn (with timestamps)

      01:46 - You Ask We Answer: Image SEO optimisation

      04:47 โ€“ Google Images traffic and the importance of alt tags

      05:38 โ€“ Pascal's formula for image file naming: "What is it + Who is it from"

      06:35 - Website Stories: Backward design content strategy

      08:42 โ€“ The three stages: Reflection, Planning, and Measuring

      10:03 โ€“ Content briefs and thinking about desired outcomes first

      14:17 - Website Engine Room: Designify and Screencastify apps

      18:30 - Jonny's Call to Action: Compress and optimise website images

      21:05 โ€“ Pascal's Call to action: Updating lead magnets and free downloads

      26:04 โ€“ Final thoughts and episode wrap-up

      ๐Ÿ”Ž SEO Keywords & Tags:

      image SEO best practices, alt tags for accessibility, file naming for SEO, backward design website strategy, practical SEO tools, AI video app, compression tools for websites, fast website load times, digital marketing advice, user experience improvements, audience engagement strategies, evergreen lead magnets

      ๐Ÿ‘‰ Subscribe to the 90-Day Website Mastery Podcast โ€” for more expert insights on SEO, content marketing, and website growth.

      ๐Ÿ‘‰ Leave us a review โ€” your feedback helps others discover the show!

      ๐Ÿ‘‰ Book a discovery call: 90daymarketingmastery.com


      ๐Ÿ‘‰ Connect with us on LinkedIn:



      About the Hosts

      Jonny Ross is a leading digital marketing consultant and SEO strategist with decades of experience helping businesses transform their online presence.

      Pascal Fintoni is a digital skills trainer and video marketing expert, known for making complex tech topics accessible and actionable.

      ]]>      baebfc1c-3b24-40ab-aa1a-b01d78b4a9e8Thu, 10 Apr 2025 00:00:00 +010029:28falsefull121121      #120 Reignite Your Online Presence: Practical Strategies for Website Success#120 Reignite Your Online Presence: Practical Strategies for Website SuccessIn this milestone 40th episode of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni explore practical strategies to make your website work harder for you and reignite your pride in your online presence.

      From tackling a logo refresh across the entire web, to persuading leadership teams about the true business value of SEO, through to powerful content creation tools and actionable website tweaks โ€” this episode is packed with insights every business owner and marketer will want to hear.

      If you are serious about improving your brand visibility, online authority, and customer engagement, this is an unmissable conversation.

      โ“ You Ask, We Answer: How Difficult Is It to Update My Logo Everywhere?

      Rebranding goes far beyond swapping a logo on your homepage. Jonny and Pascal share:

      • How to plan and prioritise updating your logo across social media, directories, partner sites, and even back-office tools like invoices and email signatures.
      • Why you should use your rebrand as a PR opportunity to make an announcement and create buzz.
      • Practical tips for avoiding overwhelm by taking a โ€œlittle and oftenโ€ approach to updates.
      • The importance of consistency across fonts, imagery, and video assets โ€” not just the logo itself.

      ๐Ÿ“– Website Stories: Getting C-Level Buy-In for SEO Initiatives

      The hosts review Dan Taylorโ€™s Search Engine Journal article on persuading senior executives to support SEO investments. Key takeaways include:

      • Stop reporting only rankings and traffic โ€” link SEO activities directly to revenue and customer acquisition.
      • Use roadmaps and visual reports to communicate progress instead of overwhelming stakeholders with technical jargon.
      • Apply a PESTLE framework (Political, Economic, Social, Technological, Legal, Environmental) to explain how external factors impact SEO performance.
      • Always tie SEO goals to top-level business objectives, whether youโ€™re a solopreneur or part of a larger team.

      โš™๏ธ The Website Engine Room: Tools to Boost Your Content Game

      This weekโ€™s recommended apps for busy website managers and content creators:

      Jonnyโ€™s Pick โ€” Klap (Video Editing)

      • AI-powered tool that transforms long-form videos into multiple short, branded clips.
      • Ideal for creating engaging content quickly for LinkedIn, Instagram, and TikTok.
      • Perfect for repurposing webinars, podcasts, and training sessions.

      Pascalโ€™s Pick โ€” Pixlr (Photo Editor)

      • AI suite that upscales and sharpens images, rescuing compressed or low-res visuals.
      • Helps refresh outdated graphics for websites and social media headers.
      • Quick way to modernise your brand assets without expensive reshoots.

      ๐Ÿ”‘ The Website Call To Action: Quick Wins for Your Site

      Jonny and Pascal leave you with two powerful website tweaks you can implement immediately:

      Jonny Ross โ€” Personalised Content

      • Use plugins like If-So Dynamic Content Personalization on WordPress to serve tailored content.
      • Base personalisation on visitor behaviour, industry, or past engagement to increase relevance and conversions.

      Pascal Fintoni โ€” Refresh Your Company Updates

      • Avoid audience fatigue by rethinking the layout and style of your company updates or news section.
      • Introduce new structures, visuals, or storytelling formats to surprise and re-engage readers.
      • Apply the same principle to newsletters and email campaigns to maintain attention.

      ๐Ÿ”‘ Key Takeaways โ€” What Youโ€™ll Learn (with timestamps)

      00:00 Introduction to episode 40 and website mastery podcast

      01:30 Podcast format and website management tips overview

      02:40 Discussing logo update challenges and strategies

      06:30 Updating branding across platforms and internal use

      08:30 SEO buy-in: engaging leadership and practical advice

      11:40 SEO reporting frameworks and strategic roadmaps

      17:40 Website engine room: AI video editing and image upscaling apps

      22:00 Website call to action: personalized content and engagement tips

      ๐Ÿ”Ž SEO Keywords & Tags:

      website rebrand tips, brand refresh strategy, C-level SEO strategy, website content personalisation, improving user engagement online, website storytelling tips, repurposing video content, sharpening website images, practical SEO strategies, B2B website optimisation,

      ๐Ÿ‘‰ Subscribe to the 90-Day Website Mastery Podcast โ€” for more expert insights on SEO, content marketing, and website growth.

      ๐Ÿ‘‰ Leave us a review โ€” your feedback helps others discover the show!

      ๐Ÿ‘‰ Book a discovery call: 90daymarketingmastery.com


      ๐Ÿ‘‰ Connect with us on LinkedIn:



      About the Hosts

      Jonny Ross is a leading digital marketing consultant and SEO strategist with decades of experience helping businesses transform their online presence.


      Pascal Fintoni is a digital skills trainer and video marketing expert, known for making complex tech topics accessible and actionable.

      ]]>      In this milestone 40th episode of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni explore practical strategies to make your website work harder for you and reignite your pride in your online presence.

      From tackling a logo refresh across the entire web, to persuading leadership teams about the true business value of SEO, through to powerful content creation tools and actionable website tweaks โ€” this episode is packed with insights every business owner and marketer will want to hear.

      If you are serious about improving your brand visibility, online authority, and customer engagement, this is an unmissable conversation.

      โ“ You Ask, We Answer: How Difficult Is It to Update My Logo Everywhere?

      Rebranding goes far beyond swapping a logo on your homepage. Jonny and Pascal share:

      • How to plan and prioritise updating your logo across social media, directories, partner sites, and even back-office tools like invoices and email signatures.
      • Why you should use your rebrand as a PR opportunity to make an announcement and create buzz.
      • Practical tips for avoiding overwhelm by taking a โ€œlittle and oftenโ€ approach to updates.
      • The importance of consistency across fonts, imagery, and video assets โ€” not just the logo itself.

      ๐Ÿ“– Website Stories: Getting C-Level Buy-In for SEO Initiatives

      The hosts review Dan Taylorโ€™s Search Engine Journal article on persuading senior executives to support SEO investments. Key takeaways include:

      • Stop reporting only rankings and traffic โ€” link SEO activities directly to revenue and customer acquisition.
      • Use roadmaps and visual reports to communicate progress instead of overwhelming stakeholders with technical jargon.
      • Apply a PESTLE framework (Political, Economic, Social, Technological, Legal, Environmental) to explain how external factors impact SEO performance.
      • Always tie SEO goals to top-level business objectives, whether youโ€™re a solopreneur or part of a larger team.

      โš™๏ธ The Website Engine Room: Tools to Boost Your Content Game

      This weekโ€™s recommended apps for busy website managers and content creators:

      Jonnyโ€™s Pick โ€” Klap (Video Editing)

      • AI-powered tool that transforms long-form videos into multiple short, branded clips.
      • Ideal for creating engaging content quickly for LinkedIn, Instagram, and TikTok.
      • Perfect for repurposing webinars, podcasts, and training sessions.

      Pascalโ€™s Pick โ€” Pixlr (Photo Editor)

      • AI suite that upscales and sharpens images, rescuing compressed or low-res visuals.
      • Helps refresh outdated graphics for websites and social media headers.
      • Quick way to modernise your brand assets without expensive reshoots.

      ๐Ÿ”‘ The Website Call To Action: Quick Wins for Your Site

      Jonny and Pascal leave you with two powerful website tweaks you can implement immediately:

      Jonny Ross โ€” Personalised Content

      • Use plugins like If-So Dynamic Content Personalization on WordPress to serve tailored content.
      • Base personalisation on visitor behaviour, industry, or past engagement to increase relevance and conversions.

      Pascal Fintoni โ€” Refresh Your Company Updates

      • Avoid audience fatigue by rethinking the layout and style of your company updates or news section.
      • Introduce new structures, visuals, or storytelling formats to surprise and re-engage readers.
      • Apply the same principle to newsletters and email campaigns to maintain attention.

      ๐Ÿ”‘ Key Takeaways โ€” What Youโ€™ll Learn (with timestamps)

      00:00 Introduction to episode 40 and website mastery podcast

      01:30 Podcast format and website management tips overview

      02:40 Discussing logo update challenges and strategies

      06:30 Updating branding across platforms and internal use

      08:30 SEO buy-in: engaging leadership and practical advice

      11:40 SEO reporting frameworks and strategic roadmaps

      17:40 Website engine room: AI video editing and image upscaling apps

      22:00 Website call to action: personalized content and engagement tips

      ๐Ÿ”Ž SEO Keywords & Tags:

      website rebrand tips, brand refresh strategy, C-level SEO strategy, website content personalisation, improving user engagement online, website storytelling tips, repurposing video content, sharpening website images, practical SEO strategies, B2B website optimisation,

      ๐Ÿ‘‰ Subscribe to the 90-Day Website Mastery Podcast โ€” for more expert insights on SEO, content marketing, and website growth.

      ๐Ÿ‘‰ Leave us a review โ€” your feedback helps others discover the show!

      ๐Ÿ‘‰ Book a discovery call: 90daymarketingmastery.com


      ๐Ÿ‘‰ Connect with us on LinkedIn:



      About the Hosts

      Jonny Ross is a leading digital marketing consultant and SEO strategist with decades of experience helping businesses transform their online presence.


      Pascal Fintoni is a digital skills trainer and video marketing expert, known for making complex tech topics accessible and actionable.

      ]]>      8256a5ff-8d15-4cec-8fd8-b012146f8370Wed, 05 Mar 2025 00:00:00 +010031:13falsefull120120      #119 Can AI Content Harm Your Google Rankings? Essential 2025 Content Strategies & SEO Insights#119 Can AI Content Harm Your Google Rankings? Essential 2025 Content Strategies & SEO InsightsIn this insightful episode of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni tackle one of the hottest topics facing marketing leaders right now: Can AI-generated content harm your Google search rankings? The discussion dives deep into Googleโ€™s E-E-A-T guidelines, the risks and rewards of using AI for content creation, and the specific steps you must take to avoid damaging your websiteโ€™s authority.

      The episode also unpacks Philip Van Dusen's 2025 Content Marketing Strategy, revealing eight crucial mindset shifts that every CMO, Marketing Director, and CEO needs to understand as we head into the next phase of digital marketing. Finally, Jonny and Pascal share two powerful image creation tools, practical website adjustments, and actionable SEO tips you can implement immediately.


      If you are responsible for driving growth, visibility, and authority for your brand online โ€” this is an unmissable masterclass.


      โ“ Can AI Content Creation Really Harm My Websiteโ€™s Google Ranking?


      • Google does not penalise AI content simply for being AI-generated.
      • The risk lies in low-quality, thin, repetitive or unhelpful content.
      • Follow Googleโ€™s E-E-A-T principles: Experience, Expertise, Authoritativeness, Trustworthiness.
      • Use AI as an assistant for ideation, outlines, research, and drafts.
      • Always humanise, edit and add real value before publishing.
      • Audience behaviour (high bounce rate, low engagement) is a much bigger penalty trigger than the technology itself.

      โ“ What Content Marketing Strategy Shifts Should We Make for 2025?

      Based on Philip Van Dusenโ€™s 2025 Content Marketing Strategy, Jonny and Pascal break down 8 critical changes:


      1. Shift from Volume to Value: Prioritise quality, depth, and usefulness over publishing frequency.
      2. Create Connection & Community: Build private groups, run live Q&As, and encourage audience interaction.
      3. Focus on Customer Journey Content: Craft content for awareness, consideration, and decision stages.
      4. Leverage Micro-Content: Repurpose long-form content into multiple bite-size pieces for cross-platform promotion.
      5. Tell Stories with Purpose: Use real stories that reflect your brandโ€™s values and impact.
      6. Hyper-Personalise Using Data and AI: Combine CRM data with AI for highly tailored content.
      7. Use Individual Voices: Showcase real people behind the brand to build trust.
      8. Experiment with Interactive Content: Integrate AR, VR, quizzes, and live streaming for deeper engagement.

      โ“ What Image Tools Can Help Me Create Better Website and Social Graphics?

      ClipDrop.co (Jonnyโ€™s pick):

      • AI-powered image capturing, editing, and enhancement tool.
      • Ideal for creating professional graphics quickly and effortlessly.
      • Great for marketing managers needing fast-turnaround visuals.

      Flair AI (Pascalโ€™s pick):

      • Virtual studio for high-end product and service images.
      • Allows creative, 3D-style visuals even for B2B or service businesses.
      • Excellent for content promotion, event graphics, and e-books.


      โ“ What Quick Website Tweaks Will Improve SEO and User Engagement?

      Jonnyโ€™s Call to Action:

      • Add Anchor Links to long-form pages.
      • Improve navigation, reduce bounce rate, and keep users engaged.

      Pascalโ€™s Call to Action:

      • Add an Author Information Box to top-performing articles.
      • Builds trust, credibility, and authority while improving click-through rates.

      ๐Ÿ”‘ Key Takeaways โ€” What Youโ€™ll Learn (with timestamps)

      00:32 โ€“ Intro to AI and website optimisation

      02:13 โ€“ The truth about AI-generated content and Google penalties

      03:53 โ€“ Applying Google E-E-A-T principles

      05:04 โ€“ User behaviour penalties vs. AI penalties

      06:04 โ€“ How to train AI for your tone, style and audience

      09:55 โ€“ Recap: AI as an assistant, not a replacement

      10:06 โ€“ Content Marketing Strategy 2025: Philip Van Dusenโ€™s 8 mindset shifts

      17:54 โ€“ Deep dive: Quality over quantity & micro-content

      19:12 โ€“ Website Engine Room: ClipDrop.co & Flair AI tools

      22:43 โ€“ Website Call To Action: Anchor links & author info boxes

      26:52 โ€“ Final reflections on using AI responsibly and effectively

      ๐Ÿ”Ž SEO Keywords & Tags:

      AI content and Google penalties, E-E-A-T guidelines, content marketing strategy 2025, website SEO tips, AI tools for content creation, marketing leaders podcast, website optimisation, micro-content strategy, website call to action, digital marketing insights


      ๐Ÿ‘‰ Subscribe to the 90-Day Website Mastery Podcast โ€” for more expert insights on SEO, content marketing, and website growth.

      ๐Ÿ‘‰ Leave us a review โ€” your feedback helps others discover the show!

      ๐Ÿ‘‰ Book a discovery call: 90daymarketingmastery.com


      ๐Ÿ‘‰ Connect with us on LinkedIn:



      About the Hosts

      Jonny Ross is a leading digital marketing consultant and SEO strategist with decades of experience helping businesses transform their online presence.


      Pascal Fintoni is a digital skills trainer and video marketing expert, known for making complex tech topics accessible and actionable.

      ]]>      In this insightful episode of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni tackle one of the hottest topics facing marketing leaders right now: Can AI-generated content harm your Google search rankings? The discussion dives deep into Googleโ€™s E-E-A-T guidelines, the risks and rewards of using AI for content creation, and the specific steps you must take to avoid damaging your websiteโ€™s authority.

      The episode also unpacks Philip Van Dusen's 2025 Content Marketing Strategy, revealing eight crucial mindset shifts that every CMO, Marketing Director, and CEO needs to understand as we head into the next phase of digital marketing. Finally, Jonny and Pascal share two powerful image creation tools, practical website adjustments, and actionable SEO tips you can implement immediately.


      If you are responsible for driving growth, visibility, and authority for your brand online โ€” this is an unmissable masterclass.


      โ“ Can AI Content Creation Really Harm My Websiteโ€™s Google Ranking?


      • Google does not penalise AI content simply for being AI-generated.
      • The risk lies in low-quality, thin, repetitive or unhelpful content.
      • Follow Googleโ€™s E-E-A-T principles: Experience, Expertise, Authoritativeness, Trustworthiness.
      • Use AI as an assistant for ideation, outlines, research, and drafts.
      • Always humanise, edit and add real value before publishing.
      • Audience behaviour (high bounce rate, low engagement) is a much bigger penalty trigger than the technology itself.

      โ“ What Content Marketing Strategy Shifts Should We Make for 2025?

      Based on Philip Van Dusenโ€™s 2025 Content Marketing Strategy, Jonny and Pascal break down 8 critical changes:


      1. Shift from Volume to Value: Prioritise quality, depth, and usefulness over publishing frequency.
      2. Create Connection & Community: Build private groups, run live Q&As, and encourage audience interaction.
      3. Focus on Customer Journey Content: Craft content for awareness, consideration, and decision stages.
      4. Leverage Micro-Content: Repurpose long-form content into multiple bite-size pieces for cross-platform promotion.
      5. Tell Stories with Purpose: Use real stories that reflect your brandโ€™s values and impact.
      6. Hyper-Personalise Using Data and AI: Combine CRM data with AI for highly tailored content.
      7. Use Individual Voices: Showcase real people behind the brand to build trust.
      8. Experiment with Interactive Content: Integrate AR, VR, quizzes, and live streaming for deeper engagement.

      โ“ What Image Tools Can Help Me Create Better Website and Social Graphics?

      ClipDrop.co (Jonnyโ€™s pick):

      • AI-powered image capturing, editing, and enhancement tool.
      • Ideal for creating professional graphics quickly and effortlessly.
      • Great for marketing managers needing fast-turnaround visuals.

      Flair AI (Pascalโ€™s pick):

      • Virtual studio for high-end product and service images.
      • Allows creative, 3D-style visuals even for B2B or service businesses.
      • Excellent for content promotion, event graphics, and e-books.


      โ“ What Quick Website Tweaks Will Improve SEO and User Engagement?

      Jonnyโ€™s Call to Action:

      • Add Anchor Links to long-form pages.
      • Improve navigation, reduce bounce rate, and keep users engaged.

      Pascalโ€™s Call to Action:

      • Add an Author Information Box to top-performing articles.
      • Builds trust, credibility, and authority while improving click-through rates.

      ๐Ÿ”‘ Key Takeaways โ€” What Youโ€™ll Learn (with timestamps)

      00:32 โ€“ Intro to AI and website optimisation

      02:13 โ€“ The truth about AI-generated content and Google penalties

      03:53 โ€“ Applying Google E-E-A-T principles

      05:04 โ€“ User behaviour penalties vs. AI penalties

      06:04 โ€“ How to train AI for your tone, style and audience

      09:55 โ€“ Recap: AI as an assistant, not a replacement

      10:06 โ€“ Content Marketing Strategy 2025: Philip Van Dusenโ€™s 8 mindset shifts

      17:54 โ€“ Deep dive: Quality over quantity & micro-content

      19:12 โ€“ Website Engine Room: ClipDrop.co & Flair AI tools

      22:43 โ€“ Website Call To Action: Anchor links & author info boxes

      26:52 โ€“ Final reflections on using AI responsibly and effectively

      ๐Ÿ”Ž SEO Keywords & Tags:

      AI content and Google penalties, E-E-A-T guidelines, content marketing strategy 2025, website SEO tips, AI tools for content creation, marketing leaders podcast, website optimisation, micro-content strategy, website call to action, digital marketing insights


      ๐Ÿ‘‰ Subscribe to the 90-Day Website Mastery Podcast โ€” for more expert insights on SEO, content marketing, and website growth.

      ๐Ÿ‘‰ Leave us a review โ€” your feedback helps others discover the show!

      ๐Ÿ‘‰ Book a discovery call: 90daymarketingmastery.com


      ๐Ÿ‘‰ Connect with us on LinkedIn:



      About the Hosts

      Jonny Ross is a leading digital marketing consultant and SEO strategist with decades of experience helping businesses transform their online presence.


      Pascal Fintoni is a digital skills trainer and video marketing expert, known for making complex tech topics accessible and actionable.

      ]]>      f86b0284-6eba-4a52-abdf-99d39b6f51e1Sat, 01 Feb 2025 00:00:00 +010030:22falsefull119119      #118 How To Keep Your Website Fresh, Build Trust & Optimise for 2025 SEO Success#118 How To Keep Your Website Fresh, Build Trust & Optimise for 2025 SEO SuccessIn this highly practical episode of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni tackle one of the most common questions faced by marketing leaders: How often should I update my website, and does it really help my SEO? They explore the delicate balance between content freshness and quality, and share actionable strategies you can immediately apply to improve your websiteโ€™s performance.

      Jonny and Pascal also discuss Google's latest AI-powered TV announcement from CES 2025, and how emerging AI technology could revolutionise small business marketing. Plus, they reveal two powerful AI tools โ€” Notebook LM and Rytr โ€” that help marketing teams produce high-quality content efficiently.

      If you're a Marketing Manager, Marketing Director, CMO or business leader seeking smarter ways to drive organic growth, stay compliant, and build trust with your audience, this episode is packed with insights you can use today.


      Frequently Asked Questions Covered In This Episode

      Does updating my website regularly still impact my Google rankings?

      Jonny and Pascal explain how Googleโ€™s algorithm has evolved from rewarding frequent updates to prioritising high-quality, relevant content updates. They outline which parts of your website should be regularly reviewed โ€” from About Us pages to case studies โ€” and why strategic content creation beats quantity.


      How can small businesses leverage AI like Googleโ€™s Gemini or Notebook LM?

      The hosts analyse Google's AI-powered TV technology and share practical applications for small businesses, including personalising customer journeys, generating blog inspiration, and streamlining content research.


      What tools can help my marketing team create better content faster?

      Two standout AI tools are explored:


      • Notebook LM (Google): Transform static content into interactive, audio-powered summaries and critiques, perfect for website audits, client research, and content planning.
      • Rytr: An AI writing assistant that accelerates copywriting while maintaining SEO quality, ideal for blog posts, product descriptions, and ad copy.


      How can social proof pop-ups increase conversions on my website?

      Jonny introduces real-time social proof pop-ups โ€” simple tools that display recent purchases or sign-ups to create trust and urgency for new visitors, ultimately boosting conversion rates.


      Why is updating your websiteโ€™s privacy policy and terms critical for SEO and compliance?

      Pascal explains how outdated privacy policies can impact Google rankings, legal compliance and visitor trust. He also discusses future regulations that may require businesses to declare AI use on websites.


      Key Takeaways & What Youโ€™ll Learn (with timestamps)

      00:17 โ€“ 02:08 โ€“ Introduction & celebrating WebProudโ€™s launch

      02:15 โ€“ 07:10 โ€“ Does updating your website improve SEO? The truth about content freshness

      07:18 โ€“ 14:15 โ€“ Googleโ€™s AI-powered TV and how small businesses can leverage emerging AI

      14:28 โ€“ 20:57 โ€“ AI tools that simplify content creation: Rytr and Notebook LM

      21:09 โ€“ 26:30 โ€“ Website call to action: Implementing social proof pop-ups & reviewing your privacy policy

      26:31 โ€“ 28:56 โ€“ Final reflections, action steps, and additional resources

      Actionable Resources Mentioned



      SEO Keywords & Tags

      Website SEO, content freshness, AI for marketing, Rytr AI, Notebook LM, Google Gemini, marketing AI tools, social proof pop-ups, website compliance, privacy policy updates, website optimisation, small business marketing UK



      ๐Ÿ‘‰ Subscribe to the podcast to never miss an episode packed with actionable website and marketing advice.

      ๐Ÿ‘‰ Leave a review on Apple Podcasts โ€” your feedback helps us grow and serve you better.

      ๐Ÿ‘‰ Visit 90daymarketingmastery.com to learn more about our Website Mastery Programme and book a discovery call with Jonny or Pascal.

      ๐Ÿ‘‰ Follow Jonny Ross on LinkedIn and Pascal Fintoni on LinkedIn for daily tips and insights.


      About the Hosts

      Jonny Ross is a digital marketing strategist and co-creator of the 90-Day Website Mastery Programme, helping businesses transform their online presence and drive measurable results.


      Pascal Fintoni is a digital marketing trainer and AI consultant, passionate about helping businesses leverage emerging technologies to enhance their marketing efforts.

      ]]>      In this highly practical episode of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni tackle one of the most common questions faced by marketing leaders: How often should I update my website, and does it really help my SEO? They explore the delicate balance between content freshness and quality, and share actionable strategies you can immediately apply to improve your websiteโ€™s performance.

      Jonny and Pascal also discuss Google's latest AI-powered TV announcement from CES 2025, and how emerging AI technology could revolutionise small business marketing. Plus, they reveal two powerful AI tools โ€” Notebook LM and Rytr โ€” that help marketing teams produce high-quality content efficiently.

      If you're a Marketing Manager, Marketing Director, CMO or business leader seeking smarter ways to drive organic growth, stay compliant, and build trust with your audience, this episode is packed with insights you can use today.


      Frequently Asked Questions Covered In This Episode

      Does updating my website regularly still impact my Google rankings?

      Jonny and Pascal explain how Googleโ€™s algorithm has evolved from rewarding frequent updates to prioritising high-quality, relevant content updates. They outline which parts of your website should be regularly reviewed โ€” from About Us pages to case studies โ€” and why strategic content creation beats quantity.


      How can small businesses leverage AI like Googleโ€™s Gemini or Notebook LM?

      The hosts analyse Google's AI-powered TV technology and share practical applications for small businesses, including personalising customer journeys, generating blog inspiration, and streamlining content research.


      What tools can help my marketing team create better content faster?

      Two standout AI tools are explored:


      • Notebook LM (Google): Transform static content into interactive, audio-powered summaries and critiques, perfect for website audits, client research, and content planning.
      • Rytr: An AI writing assistant that accelerates copywriting while maintaining SEO quality, ideal for blog posts, product descriptions, and ad copy.


      How can social proof pop-ups increase conversions on my website?

      Jonny introduces real-time social proof pop-ups โ€” simple tools that display recent purchases or sign-ups to create trust and urgency for new visitors, ultimately boosting conversion rates.


      Why is updating your websiteโ€™s privacy policy and terms critical for SEO and compliance?

      Pascal explains how outdated privacy policies can impact Google rankings, legal compliance and visitor trust. He also discusses future regulations that may require businesses to declare AI use on websites.


      Key Takeaways & What Youโ€™ll Learn (with timestamps)

      00:17 โ€“ 02:08 โ€“ Introduction & celebrating WebProudโ€™s launch

      02:15 โ€“ 07:10 โ€“ Does updating your website improve SEO? The truth about content freshness

      07:18 โ€“ 14:15 โ€“ Googleโ€™s AI-powered TV and how small businesses can leverage emerging AI

      14:28 โ€“ 20:57 โ€“ AI tools that simplify content creation: Rytr and Notebook LM

      21:09 โ€“ 26:30 โ€“ Website call to action: Implementing social proof pop-ups & reviewing your privacy policy

      26:31 โ€“ 28:56 โ€“ Final reflections, action steps, and additional resources

      Actionable Resources Mentioned



      SEO Keywords & Tags

      Website SEO, content freshness, AI for marketing, Rytr AI, Notebook LM, Google Gemini, marketing AI tools, social proof pop-ups, website compliance, privacy policy updates, website optimisation, small business marketing UK



      ๐Ÿ‘‰ Subscribe to the podcast to never miss an episode packed with actionable website and marketing advice.

      ๐Ÿ‘‰ Leave a review on Apple Podcasts โ€” your feedback helps us grow and serve you better.

      ๐Ÿ‘‰ Visit 90daymarketingmastery.com to learn more about our Website Mastery Programme and book a discovery call with Jonny or Pascal.

      ๐Ÿ‘‰ Follow Jonny Ross on LinkedIn and Pascal Fintoni on LinkedIn for daily tips and insights.


      About the Hosts

      Jonny Ross is a digital marketing strategist and co-creator of the 90-Day Website Mastery Programme, helping businesses transform their online presence and drive measurable results.


      Pascal Fintoni is a digital marketing trainer and AI consultant, passionate about helping businesses leverage emerging technologies to enhance their marketing efforts.

      ]]>      d1282e12-4371-4ddd-b2c3-a91eafc70030Thu, 16 Jan 2025 00:00:00 +010030:25falsefull118118      #117 Web Proud: Fresh Content Strategies, Google SEO Updates & AI Tools for Better Websites#117 Web Proud: Fresh Content Strategies, Google SEO Updates & AI Tools for Better WebsitesEpisode Summary:

      In this episode of the 90 Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni dive deep into actionable strategies for marketing leaders who want to enhance website performance, improve content planning, and stay ahead of SEO changes. Learn how to break out of repetitive company updates, leverage Google's latest Search Console recommendations, use AI-powered tools like Leonardo.ai for visuals, and take simple but powerful actions to improve user experience and lead generation. This is your roadmap to becoming web proud.

      ๐Ÿ”ฅ What Youโ€™ll Learn in This Episode (Timestamps)

      [00:18] Why website content feels repetitive (and how to fix it)

      [03:10] How to plan company updates with a simple, scalable spreadsheet method

      [06:00] Turning social media posts into internal content assets

      [07:40] The emotional power of behind-the-scenes updates

      [09:10] Google Search Console updates โ€” What marketing leaders need to know

      [10:00] Google's AI direction: SEO, Search Console, and Google Trends insights

      [12:34] Why Google Search Console remains underutilized by many marketers

      [15:00] Google Trends vs. AI summaries: How search behavior is evolving

      [19:07] Leonardo.ai โ€” How AI image generation is reshaping website visuals

      [23:22] MindMeister โ€” Planning your website structure visually

      [24:26] Simple website fixes: Breadcrumb navigation & internal linking

      [27:03] Memberships, trade bodies, and trust-building content for B2B websites


      ๐Ÿค” Frequently Asked Questions (SEO-Friendly Subheadings)

      How do I stop my company updates from becoming repetitive?

      Jonny and Pascal share a highly actionable content calendar system that starts with mapping key dates, events, and industry milestones. Learn how to structure updates that blend news, customer stories, and emotional content to keep your audience engaged.


      How can Search Console help me optimize my website SEO?

      Get practical insights on Google's Search Console Recommendations panel โ€” a powerful but often overlooked tool for non-technical marketing leaders to identify optimization opportunities and boost organic search visibility.


      Should marketing leaders still pay attention to Google Trends?

      Absolutely. Pascal explains how Google Trends offers real-time insights into changing search behavior, and how AI summaries are beginning to influence search patterns.


      What AI tools can marketers use to simplify website content creation?

      Discover Leonardo.ai for text-to-image generation that can produce high-quality, brand-consistent visuals. Pascal and Jonny also discuss how tools like MindMeister can help you map, plan, and future-proof your website structure.


      What simple website changes can improve engagement and SEO today?

      Breadcrumb navigation is a small but powerful feature that boosts user experience and search rankings. Additionally, auditing and properly showcasing trade memberships can enhance credibility, trust, and conversion rates.


      ๐Ÿ›  Key Solutions and Tools Mentioned


      • Leonardo.ai โ€” AI-powered image generation for marketers.
      • MindMeister โ€” Mind mapping tool for website structure planning.
      • Google Search Console โ€” Leverage new recommendations for better SEO.
      • Google Trends โ€” Real-time search behavior insights.


      ๐Ÿ’ก Why This Episode Matters for Marketing Leaders

      • Build content systems that scale โ€” even with small teams.
      • Apply the latest Google Search updates to stay competitive.
      • Use AI tools effectively without sacrificing brand consistency.
      • Improve UX and SEO with simple, overlooked website fixes.
      • Build trust and authority through smart membership positioning.

      ๐Ÿ“ฃ Calls to Action

      ๐Ÿ‘‰ Subscribe to the podcast on Apple, Spotify, or your favorite app.

      ๐Ÿ‘‰ If you found value, please leave us a review โ€” it helps others discover the show.

      ๐Ÿ‘‰ Visit 90DayMarketingMastery.com to learn more or to book your discovery call with Jonny or Pascal.

      ๐Ÿ‘‰ Follow us on LinkedIn for more live episodes, expert insights, and updates.

      ๐Ÿ‘ค About the Hosts

      Jonny Ross is a leading digital strategist, SEO expert, and founder of Fleek Marketing, helping businesses unlock the full commercial potential of their websites.


      Pascal Fintoni is a seasoned digital marketing coach and AI trainer, helping companies master the tools, tactics, and thinking required for long-term digital growth.


      ๐ŸŽฏ SEO Keywords and Tags

      • website content strategy
      • marketing leaders podcast
      • SEO updates 2025
      • Google Search Console tips
      • AI tools for marketers
      • Leonardo AI review
      • MindMeister for website planning
      • breadcrumb navigation SEO
      • Google Trends for content marketing
      • website lead generation strategies


      ]]>      Episode Summary:

      In this episode of the 90 Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni dive deep into actionable strategies for marketing leaders who want to enhance website performance, improve content planning, and stay ahead of SEO changes. Learn how to break out of repetitive company updates, leverage Google's latest Search Console recommendations, use AI-powered tools like Leonardo.ai for visuals, and take simple but powerful actions to improve user experience and lead generation. This is your roadmap to becoming web proud.

      ๐Ÿ”ฅ What Youโ€™ll Learn in This Episode (Timestamps)

      [00:18] Why website content feels repetitive (and how to fix it)

      [03:10] How to plan company updates with a simple, scalable spreadsheet method

      [06:00] Turning social media posts into internal content assets

      [07:40] The emotional power of behind-the-scenes updates

      [09:10] Google Search Console updates โ€” What marketing leaders need to know

      [10:00] Google's AI direction: SEO, Search Console, and Google Trends insights

      [12:34] Why Google Search Console remains underutilized by many marketers

      [15:00] Google Trends vs. AI summaries: How search behavior is evolving

      [19:07] Leonardo.ai โ€” How AI image generation is reshaping website visuals

      [23:22] MindMeister โ€” Planning your website structure visually

      [24:26] Simple website fixes: Breadcrumb navigation & internal linking

      [27:03] Memberships, trade bodies, and trust-building content for B2B websites


      ๐Ÿค” Frequently Asked Questions (SEO-Friendly Subheadings)

      How do I stop my company updates from becoming repetitive?

      Jonny and Pascal share a highly actionable content calendar system that starts with mapping key dates, events, and industry milestones. Learn how to structure updates that blend news, customer stories, and emotional content to keep your audience engaged.


      How can Search Console help me optimize my website SEO?

      Get practical insights on Google's Search Console Recommendations panel โ€” a powerful but often overlooked tool for non-technical marketing leaders to identify optimization opportunities and boost organic search visibility.


      Should marketing leaders still pay attention to Google Trends?

      Absolutely. Pascal explains how Google Trends offers real-time insights into changing search behavior, and how AI summaries are beginning to influence search patterns.


      What AI tools can marketers use to simplify website content creation?

      Discover Leonardo.ai for text-to-image generation that can produce high-quality, brand-consistent visuals. Pascal and Jonny also discuss how tools like MindMeister can help you map, plan, and future-proof your website structure.


      What simple website changes can improve engagement and SEO today?

      Breadcrumb navigation is a small but powerful feature that boosts user experience and search rankings. Additionally, auditing and properly showcasing trade memberships can enhance credibility, trust, and conversion rates.


      ๐Ÿ›  Key Solutions and Tools Mentioned


      • Leonardo.ai โ€” AI-powered image generation for marketers.
      • MindMeister โ€” Mind mapping tool for website structure planning.
      • Google Search Console โ€” Leverage new recommendations for better SEO.
      • Google Trends โ€” Real-time search behavior insights.


      ๐Ÿ’ก Why This Episode Matters for Marketing Leaders

      • Build content systems that scale โ€” even with small teams.
      • Apply the latest Google Search updates to stay competitive.
      • Use AI tools effectively without sacrificing brand consistency.
      • Improve UX and SEO with simple, overlooked website fixes.
      • Build trust and authority through smart membership positioning.

      ๐Ÿ“ฃ Calls to Action

      ๐Ÿ‘‰ Subscribe to the podcast on Apple, Spotify, or your favorite app.

      ๐Ÿ‘‰ If you found value, please leave us a review โ€” it helps others discover the show.

      ๐Ÿ‘‰ Visit 90DayMarketingMastery.com to learn more or to book your discovery call with Jonny or Pascal.

      ๐Ÿ‘‰ Follow us on LinkedIn for more live episodes, expert insights, and updates.

      ๐Ÿ‘ค About the Hosts

      Jonny Ross is a leading digital strategist, SEO expert, and founder of Fleek Marketing, helping businesses unlock the full commercial potential of their websites.


      Pascal Fintoni is a seasoned digital marketing coach and AI trainer, helping companies master the tools, tactics, and thinking required for long-term digital growth.


      ๐ŸŽฏ SEO Keywords and Tags

      • website content strategy
      • marketing leaders podcast
      • SEO updates 2025
      • Google Search Console tips
      • AI tools for marketers
      • Leonardo AI review
      • MindMeister for website planning
      • breadcrumb navigation SEO
      • Google Trends for content marketing
      • website lead generation strategies


      ]]>      2f6ba73f-6940-4a3d-b2f3-694b0e809a56Fri, 03 Jan 2025 00:00:00 +010032:15falsefull117117      #116 How to Get Your Team Engaged in Content, Google SEO Updates & Website Speed Hacks#116 How to Get Your Team Engaged in Content, Google SEO Updates & Website Speed Hacks๐Ÿ“ข Struggling to get your team to contribute content? Want to stay ahead with Googleโ€™s latest SEO trends? Looking for simple ways to boost website speed? Weโ€™ve got you covered!

      In Episode 36 of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni dive into practical strategies to engage your team in content creation, reveal the latest Google Search Console & SEO updates, and share must-use tools for website growth and optimisation. Plus, weโ€™ve got exciting newsโ€ฆ our book WebProud: The 5-Step Roadmap to Feeling Proud of Your Website Again is now live! ๐Ÿš€

      ๐Ÿ” You Ask, We Answer: How to Get Your Team Involved in Content Creation

      One of the biggest challenges website managers face is getting their team to contribute to content. Today, we answer:

      ๐Ÿ‘‰ How do you motivate colleagues to generate blog ideas?

      ๐Ÿ‘‰ What are the best ways to structure content contributions?

      ๐Ÿ‘‰ How can you make content creation easy and fun for non-marketers?

      Key takeaways:

      โœ… Conduct 1-on-1 sessions to discover team members' interests and expertise.

      โœ… Use content templates with structured prompts to simplify blog creation.

      โœ… Show the impact of their contributions (e.g., website traffic, engagement, or customer feedback).

      ๐Ÿ“Œ Try these practical steps and watch your content pipeline grow!

      ๐Ÿ“– Website Stories: The Launch of WebProud โ€“ Our New Book!

      Exciting news! Jonny and Pascal have co-authored a book: WebProud: The 5-Step Roadmap to Feeling Proud of Your Website Again ๐ŸŽ‰

      Inside the book:

      โœ… Step 1: Website Health Check โ€“ Diagnose key website issues.

      โœ… Step 2: Build Trust โ€“ Essential elements to gain visitor confidence.

      โœ… Step 3: Attract the Right Visitors โ€“ SEO & content marketing strategies.

      โœ… Step 4: Convert Visitors into Leads โ€“ Optimising your website for action.

      โœ… Step 5: Become WebProud โ€“ The ultimate checklist for ongoing success.

      ๐Ÿ“š Get your copy now: https://www.amazon.co.uk/dp/1068691603

      ๐Ÿ’ก Bonus content includes a 1-year action plan with website improvements you can make every week!

      โš™๏ธ The Website Engine Room: Must-Have Tools for Website Success

      ๐Ÿ’ก Mailscale.ai โ€“ Need to scale email outreach for marketing or sales? Mailscale automates email account creation, letting you generate 50 to 1,000 email accounts in minutesโ€”perfect for outreach without deliverability issues.

      ๐Ÿ’ก PrettyFunnels.com โ€“ Struggling with customer journey mapping? Pretty Funnels helps you visualise, plan, and optimise your digital funnels, making it easier to identify website conversion opportunities.

      ๐Ÿ”ฅ Top Search Questions Answered:

      • How can I automate email accounts for cold outreach?
      • What are the best tools for mapping a customer journey?
      • How do I create a high-converting website funnel?

      ๐Ÿš€ Website Call to Action: Speed Up & Optimise Your Website

      ๐Ÿ”น Enable Lazy Loading for Faster Pages

      Lazy loading ensures images and content load only when needed, improving page speed and SEO rankings. Depending on your website platform, this might be a simple setting or require developer input.

      ๐Ÿ”น Review Your Website To-Do List & Prioritise Quick Wins

      Instead of feeling overwhelmed by an endless task list, focus on small but impactful changes that make a real difference. Use our Action Randomizer for instant website improvement ideas.

      ๐ŸŽฏ Try these now to enhance your siteโ€™s performance and user experience!


      ๐ŸŽง Listen & Take Action!

      Thatโ€™s a wrap for Episode 36! Whether youโ€™re tuning in live or catching up on the podcast, we appreciate you being part of our journey to better websites.

      ๐Ÿ“Œ Links & Resources:


      โœ… Donโ€™t forget to subscribe, leave a review, and share this episode!

      ๐ŸŽ™ Listen now & start making your website work for you! ๐Ÿš€



      Timestamps:


      **Episode Overview: 90 Day Website Mastery Podcast - Episode 36**


      **00:18 - Introduction**

      - Jonny Ross welcomes listeners to the 36th episode, emphasizing the goal of helping them feel proud of their websites.


      **01:35 - Co-host Introduction**

      - Pascal Fintoni joins Jonny, sharing that today's episode is inspired by client interactions and questions.


      **02:04 - Segment 1: You Ask, We Answer**

      - Discussion on how to encourage colleagues to contribute content ideas for blogs.

      - Jonny shares his method of conducting one-on-one sessions to uncover staff passions and interests (04:05).

      - Pascal suggests organizing meetings to discuss wins across different functions to generate content ideas (05:50).


      **08:21 - Segment 2: Website Stories**

      - Announcement of Jonny and Pascal's co-authored book titled "WebProud" (09:08).

      - Overview of the book's content, including a five-step roadmap to feeling proud of your website (10:37).

      - Discussion on the practical elements included in the book, such as checklists and action plans (12:01).


      **15:29 - Segment 3: Website Engine Room**

      - Jonny recommends MailScale.ai for automating email account creation for cold emailing (15:47).

      - Pascal introduces Pretty Funnels as a tool for visualizing customer journeys (17:17).


      **20:22 - Segment 4: Website Call to Action**

      - Jonny's call to action: Implement lazy loading for faster page speeds (20:32).

      - Pascal encourages listeners to prioritize their website to-do lists and focus on impactful actions (22:54).


      **24:59 - Episode Recap**

      - Summary of key points discussed, including content generation strategies, the launch of "WebProud," recommended tools, and actionable steps for website improvement.


      **25:41 - Closing Remarks**

      - Jonny and Pascal thank listeners for their engagement and encourage feedback, sharing that the episode is a response to audience questions and concerns.


      **26:19 - Episode Wrap-Up**

      - Jonny concludes the episode, inviting listeners to visit the website for more information and to book discovery calls.

      ]]>      ๐Ÿ“ข Struggling to get your team to contribute content? Want to stay ahead with Googleโ€™s latest SEO trends? Looking for simple ways to boost website speed? Weโ€™ve got you covered!

      In Episode 36 of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni dive into practical strategies to engage your team in content creation, reveal the latest Google Search Console & SEO updates, and share must-use tools for website growth and optimisation. Plus, weโ€™ve got exciting newsโ€ฆ our book WebProud: The 5-Step Roadmap to Feeling Proud of Your Website Again is now live! ๐Ÿš€

      ๐Ÿ” You Ask, We Answer: How to Get Your Team Involved in Content Creation

      One of the biggest challenges website managers face is getting their team to contribute to content. Today, we answer:

      ๐Ÿ‘‰ How do you motivate colleagues to generate blog ideas?

      ๐Ÿ‘‰ What are the best ways to structure content contributions?

      ๐Ÿ‘‰ How can you make content creation easy and fun for non-marketers?

      Key takeaways:

      โœ… Conduct 1-on-1 sessions to discover team members' interests and expertise.

      โœ… Use content templates with structured prompts to simplify blog creation.

      โœ… Show the impact of their contributions (e.g., website traffic, engagement, or customer feedback).

      ๐Ÿ“Œ Try these practical steps and watch your content pipeline grow!

      ๐Ÿ“– Website Stories: The Launch of WebProud โ€“ Our New Book!

      Exciting news! Jonny and Pascal have co-authored a book: WebProud: The 5-Step Roadmap to Feeling Proud of Your Website Again ๐ŸŽ‰

      Inside the book:

      โœ… Step 1: Website Health Check โ€“ Diagnose key website issues.

      โœ… Step 2: Build Trust โ€“ Essential elements to gain visitor confidence.

      โœ… Step 3: Attract the Right Visitors โ€“ SEO & content marketing strategies.

      โœ… Step 4: Convert Visitors into Leads โ€“ Optimising your website for action.

      โœ… Step 5: Become WebProud โ€“ The ultimate checklist for ongoing success.

      ๐Ÿ“š Get your copy now: https://www.amazon.co.uk/dp/1068691603

      ๐Ÿ’ก Bonus content includes a 1-year action plan with website improvements you can make every week!

      โš™๏ธ The Website Engine Room: Must-Have Tools for Website Success

      ๐Ÿ’ก Mailscale.ai โ€“ Need to scale email outreach for marketing or sales? Mailscale automates email account creation, letting you generate 50 to 1,000 email accounts in minutesโ€”perfect for outreach without deliverability issues.

      ๐Ÿ’ก PrettyFunnels.com โ€“ Struggling with customer journey mapping? Pretty Funnels helps you visualise, plan, and optimise your digital funnels, making it easier to identify website conversion opportunities.

      ๐Ÿ”ฅ Top Search Questions Answered:

      • How can I automate email accounts for cold outreach?
      • What are the best tools for mapping a customer journey?
      • How do I create a high-converting website funnel?

      ๐Ÿš€ Website Call to Action: Speed Up & Optimise Your Website

      ๐Ÿ”น Enable Lazy Loading for Faster Pages

      Lazy loading ensures images and content load only when needed, improving page speed and SEO rankings. Depending on your website platform, this might be a simple setting or require developer input.

      ๐Ÿ”น Review Your Website To-Do List & Prioritise Quick Wins

      Instead of feeling overwhelmed by an endless task list, focus on small but impactful changes that make a real difference. Use our Action Randomizer for instant website improvement ideas.

      ๐ŸŽฏ Try these now to enhance your siteโ€™s performance and user experience!


      ๐ŸŽง Listen & Take Action!

      Thatโ€™s a wrap for Episode 36! Whether youโ€™re tuning in live or catching up on the podcast, we appreciate you being part of our journey to better websites.

      ๐Ÿ“Œ Links & Resources:


      โœ… Donโ€™t forget to subscribe, leave a review, and share this episode!

      ๐ŸŽ™ Listen now & start making your website work for you! ๐Ÿš€



      Timestamps:


      **Episode Overview: 90 Day Website Mastery Podcast - Episode 36**


      **00:18 - Introduction**

      - Jonny Ross welcomes listeners to the 36th episode, emphasizing the goal of helping them feel proud of their websites.


      **01:35 - Co-host Introduction**

      - Pascal Fintoni joins Jonny, sharing that today's episode is inspired by client interactions and questions.


      **02:04 - Segment 1: You Ask, We Answer**

      - Discussion on how to encourage colleagues to contribute content ideas for blogs.

      - Jonny shares his method of conducting one-on-one sessions to uncover staff passions and interests (04:05).

      - Pascal suggests organizing meetings to discuss wins across different functions to generate content ideas (05:50).


      **08:21 - Segment 2: Website Stories**

      - Announcement of Jonny and Pascal's co-authored book titled "WebProud" (09:08).

      - Overview of the book's content, including a five-step roadmap to feeling proud of your website (10:37).

      - Discussion on the practical elements included in the book, such as checklists and action plans (12:01).


      **15:29 - Segment 3: Website Engine Room**

      - Jonny recommends MailScale.ai for automating email account creation for cold emailing (15:47).

      - Pascal introduces Pretty Funnels as a tool for visualizing customer journeys (17:17).


      **20:22 - Segment 4: Website Call to Action**

      - Jonny's call to action: Implement lazy loading for faster page speeds (20:32).

      - Pascal encourages listeners to prioritize their website to-do lists and focus on impactful actions (22:54).


      **24:59 - Episode Recap**

      - Summary of key points discussed, including content generation strategies, the launch of "WebProud," recommended tools, and actionable steps for website improvement.


      **25:41 - Closing Remarks**

      - Jonny and Pascal thank listeners for their engagement and encourage feedback, sharing that the episode is a response to audience questions and concerns.


      **26:19 - Episode Wrap-Up**

      - Jonny concludes the episode, inviting listeners to visit the website for more information and to book discovery calls.

      ]]>      5b8b4999-9287-41aa-abaf-8a2c1120f05fMon, 02 Dec 2024 00:00:00 +010028:19falsefull116116      #115 Choosing the Best Hosting, Boosting SEO with AI & Essential Website Tools#115 Choosing the Best Hosting, Boosting SEO with AI & Essential Website Tools๐Ÿš€ Want a faster, more secure website? Wondering how AI is changing SEO? Looking for the best website tools to grow your business? This episode of the 90-Day Website Mastery Podcast has you covered!

      Join Jonny Ross & Pascal Fintoni as they dive into website hosting, AI-powered search visibility, and must-have tools to streamline your online presence.

      ๐Ÿ”ฅ What Youโ€™ll Learn in This Episode:

      ๐Ÿ”น Shared Hosting vs. Dedicated Hosting โ€“ Which One is Right for You?

      โœ”๏ธ The real impact of hosting on your websiteโ€™s speed, security, and SEO

      โœ”๏ธ How to know if youโ€™re overpaying (or underinvesting!)

      โœ”๏ธ What questions to ask your hosting provider today

      ๐Ÿ”น How AI is Changing SEO & What You Need to Do Now

      โœ”๏ธ AI-generated search summaries & their impact on website traffic

      โœ”๏ธ Why Googleโ€™s AI Overviews, Chatbots & LLMs are reshaping SEO

      โœ”๏ธ How to optimize your content to stay visible in AI-powered search

      ๐Ÿ”น Website Tools of the Week โ€“ Save Time & Work Smarter

      โœ”๏ธ Potion: Create AI-powered videos using your own face & voice

      โœ”๏ธ Meta AI: The latest AI assistant from Facebook, Instagram & WhatsApp

      ๐Ÿ”น Quick Website Fixes for Higher Conversions

      โœ”๏ธ Jonnyโ€™s Tip: Break down your website forms, add trust signals & increase opt-ins

      โœ”๏ธ Pascalโ€™s Advice: Run better AI & content marketing meetings with a simple 6-step agenda

      ๐ŸŽง Listen Now & Take Action:

      This episode is packed with SEO insights, website performance hacks, and digital marketing strategies to keep you ahead of the competition.

      Some discussions and questions we answered!

      Here are 10 discussion questions based on episode 35 of the 90 Day Website Mastery Podcast:

      1. What are the key differences between shared hosting and dedicated hosting, and how do these differences impact website performance and SEO?
      2. How can small businesses determine whether they need shared or dedicated hosting for their websites?
      3. What are some potential drawbacks of using shared hosting, particularly in relation to SEO and website security?
      4. In what ways can website owners optimize their sites, regardless of whether they are using shared or dedicated hosting?
      5. How do AI-driven search results and summaries affect traditional website traffic, and what strategies can businesses implement to adapt to this change?
      6. What are the best practices for creating high-quality, authoritative content that ranks well on both traditional search engines and AI-powered search results?
      7. How can businesses effectively use AI tools, such as SendPotion and meta.ai, to enhance their content creation and marketing strategies?
      8. What role does behavioral science play in designing effective website forms, and how can businesses improve their conversion rates through form optimization?
      9. How can teams structure their content marketing meetings to incorporate AI tools and ensure they are maximizing their content's reach and effectiveness?
      10. What are some actionable steps website owners can take right now to improve their online presence and feel more "web proud"?



      ๐Ÿ’ฌ Got questions? Let us know what you want us to cover next!

      ๐Ÿ“Œ Resources & Links:

      ๐Ÿ”— Follow Jonny Ross on LinkedIn: Jonnyโ€™s Profile

      ๐Ÿ”— Connect with Pascal Fintoni: Pascalโ€™s Profile

      ๐Ÿ”— Master Your Website in 90 Days: 90-Day Website Mastery Programme

      Hit play now and start transforming your website today! ๐ŸŽ™๏ธ๐Ÿ”ฅ

      ]]>      ๐Ÿš€ Want a faster, more secure website? Wondering how AI is changing SEO? Looking for the best website tools to grow your business? This episode of the 90-Day Website Mastery Podcast has you covered!

      Join Jonny Ross & Pascal Fintoni as they dive into website hosting, AI-powered search visibility, and must-have tools to streamline your online presence.

      ๐Ÿ”ฅ What Youโ€™ll Learn in This Episode:

      ๐Ÿ”น Shared Hosting vs. Dedicated Hosting โ€“ Which One is Right for You?

      โœ”๏ธ The real impact of hosting on your websiteโ€™s speed, security, and SEO

      โœ”๏ธ How to know if youโ€™re overpaying (or underinvesting!)

      โœ”๏ธ What questions to ask your hosting provider today

      ๐Ÿ”น How AI is Changing SEO & What You Need to Do Now

      โœ”๏ธ AI-generated search summaries & their impact on website traffic

      โœ”๏ธ Why Googleโ€™s AI Overviews, Chatbots & LLMs are reshaping SEO

      โœ”๏ธ How to optimize your content to stay visible in AI-powered search

      ๐Ÿ”น Website Tools of the Week โ€“ Save Time & Work Smarter

      โœ”๏ธ Potion: Create AI-powered videos using your own face & voice

      โœ”๏ธ Meta AI: The latest AI assistant from Facebook, Instagram & WhatsApp

      ๐Ÿ”น Quick Website Fixes for Higher Conversions

      โœ”๏ธ Jonnyโ€™s Tip: Break down your website forms, add trust signals & increase opt-ins

      โœ”๏ธ Pascalโ€™s Advice: Run better AI & content marketing meetings with a simple 6-step agenda

      ๐ŸŽง Listen Now & Take Action:

      This episode is packed with SEO insights, website performance hacks, and digital marketing strategies to keep you ahead of the competition.

      Some discussions and questions we answered!

      Here are 10 discussion questions based on episode 35 of the 90 Day Website Mastery Podcast:

      1. What are the key differences between shared hosting and dedicated hosting, and how do these differences impact website performance and SEO?
      2. How can small businesses determine whether they need shared or dedicated hosting for their websites?
      3. What are some potential drawbacks of using shared hosting, particularly in relation to SEO and website security?
      4. In what ways can website owners optimize their sites, regardless of whether they are using shared or dedicated hosting?
      5. How do AI-driven search results and summaries affect traditional website traffic, and what strategies can businesses implement to adapt to this change?
      6. What are the best practices for creating high-quality, authoritative content that ranks well on both traditional search engines and AI-powered search results?
      7. How can businesses effectively use AI tools, such as SendPotion and meta.ai, to enhance their content creation and marketing strategies?
      8. What role does behavioral science play in designing effective website forms, and how can businesses improve their conversion rates through form optimization?
      9. How can teams structure their content marketing meetings to incorporate AI tools and ensure they are maximizing their content's reach and effectiveness?
      10. What are some actionable steps website owners can take right now to improve their online presence and feel more "web proud"?



      ๐Ÿ’ฌ Got questions? Let us know what you want us to cover next!

      ๐Ÿ“Œ Resources & Links:

      ๐Ÿ”— Follow Jonny Ross on LinkedIn: Jonnyโ€™s Profile

      ๐Ÿ”— Connect with Pascal Fintoni: Pascalโ€™s Profile

      ๐Ÿ”— Master Your Website in 90 Days: 90-Day Website Mastery Programme

      Hit play now and start transforming your website today! ๐ŸŽ™๏ธ๐Ÿ”ฅ

      ]]>      059f0826-eae2-45f1-9418-6807b257fe0eSat, 16 Nov 2024 00:00:00 +010032:22falsefull115115      How to Safeguard Your Website Content from Competitors & Boost Small YouTube ChannelsHow to Safeguard Your Website Content from Competitors & Boost Small YouTube ChannelsIn Episode 34 of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni bring you strategies to protect your website content, insights into YouTubeโ€™s latest feature for small channels, and powerful tools to make managing your website easier than ever!

      If you've ever worried about competitors stealing your case studies, testimonials, or website content, this episode is a must-listen. We also explore how YouTubeโ€™s new "Hype" feature helps small creators stand out, and reveal some innovative apps to enhance your web content strategy.

      What We Cover:

      1๏ธโƒฃ You Ask, We Answer: How Can I Protect My Websiteโ€™s Case Studies and Testimonials?

      Are you hesitant to share client success stories because competitors might use them to poach your customers? ๐Ÿค”

      Jonny and Pascal share best practices to:

      • Anonymise key details while preserving credibility and trust.
      • Use industry or sector descriptions instead of full client names and logos.
      • Leverage SEO to prevent plagiarism and establish content ownership.

      They also discuss how to build stronger client relationships that dissuade competitors from targeting your customers.

      2๏ธโƒฃ Website Stories: YouTubeโ€™s New โ€œHypeโ€ Feature for Small Channels

      YouTubeโ€™s CEO has announced a new feature designed to help small creators gain visibility! ๐Ÿ†

      We break down how the Hype feature works, including:

      • What is Hype?
      • How can creators encourage viewers to hype their content?
      • Could this approach expand to platforms like Google Maps and LinkedIn?

      Discover why this update could be a game-changer for small businesses using YouTube for marketing.

      3๏ธโƒฃ The Website Engine Room: Tools to Simplify Your Life

      ๐Ÿš€ Pascalโ€™s Pick: NotebookLM by Google

      • Automatically summarises your website content and gives you AI-generated feedback.
      • Provides written and audio summaries to help you understand how visitors perceive your site.

      ๐ŸŽฏ Jonnyโ€™s Pick: Storylane.io

      • Create interactive product demos in under 10 minutes.
      • Boost engagement and conversions with polished, guided demonstrations for your SaaS or online product.

      4๏ธโƒฃ The Website Call to Action: Your Weekly Change to Boost Performance

      • Jonnyโ€™s CTA: Focus on Voice Search Optimisation.
      • Adapt your content for conversational queries that smart speakers and virtual assistants understand. Use long-tail keywords to capture search intent and voice-based questions.
      • Pascalโ€™s CTA: Create a Targeted FAQ for Your Products/Services.
      • Use AI tools to identify common customer questions, objections, and concerns. Craft in-depth FAQ content that aligns with SEO trends and improves your search rankings.

      Key Questions Answered in This Episode:

      ๐Ÿ”น How do I protect my websiteโ€™s case studies from competitors?

      ๐Ÿ”น How does YouTubeโ€™s new Hype feature work and how can it benefit small channels?

      ๐Ÿ”น What tools can help me manage my website more effectively?

      ๐Ÿ”น How can I optimise my content for voice search queries?

      Resources & Links Mentioned:

      ๐Ÿ”— NotebookLM by Google

      ๐Ÿ”— Storylane.io

      ๐Ÿ”— TubeBuddyโ€™s YouTube Hype Feature Overview

      ]]>      In Episode 34 of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni bring you strategies to protect your website content, insights into YouTubeโ€™s latest feature for small channels, and powerful tools to make managing your website easier than ever!

      If you've ever worried about competitors stealing your case studies, testimonials, or website content, this episode is a must-listen. We also explore how YouTubeโ€™s new "Hype" feature helps small creators stand out, and reveal some innovative apps to enhance your web content strategy.

      What We Cover:

      1๏ธโƒฃ You Ask, We Answer: How Can I Protect My Websiteโ€™s Case Studies and Testimonials?

      Are you hesitant to share client success stories because competitors might use them to poach your customers? ๐Ÿค”

      Jonny and Pascal share best practices to:

      • Anonymise key details while preserving credibility and trust.
      • Use industry or sector descriptions instead of full client names and logos.
      • Leverage SEO to prevent plagiarism and establish content ownership.

      They also discuss how to build stronger client relationships that dissuade competitors from targeting your customers.

      2๏ธโƒฃ Website Stories: YouTubeโ€™s New โ€œHypeโ€ Feature for Small Channels

      YouTubeโ€™s CEO has announced a new feature designed to help small creators gain visibility! ๐Ÿ†

      We break down how the Hype feature works, including:

      • What is Hype?
      • How can creators encourage viewers to hype their content?
      • Could this approach expand to platforms like Google Maps and LinkedIn?

      Discover why this update could be a game-changer for small businesses using YouTube for marketing.

      3๏ธโƒฃ The Website Engine Room: Tools to Simplify Your Life

      ๐Ÿš€ Pascalโ€™s Pick: NotebookLM by Google

      • Automatically summarises your website content and gives you AI-generated feedback.
      • Provides written and audio summaries to help you understand how visitors perceive your site.

      ๐ŸŽฏ Jonnyโ€™s Pick: Storylane.io

      • Create interactive product demos in under 10 minutes.
      • Boost engagement and conversions with polished, guided demonstrations for your SaaS or online product.

      4๏ธโƒฃ The Website Call to Action: Your Weekly Change to Boost Performance

      • Jonnyโ€™s CTA: Focus on Voice Search Optimisation.
      • Adapt your content for conversational queries that smart speakers and virtual assistants understand. Use long-tail keywords to capture search intent and voice-based questions.
      • Pascalโ€™s CTA: Create a Targeted FAQ for Your Products/Services.
      • Use AI tools to identify common customer questions, objections, and concerns. Craft in-depth FAQ content that aligns with SEO trends and improves your search rankings.

      Key Questions Answered in This Episode:

      ๐Ÿ”น How do I protect my websiteโ€™s case studies from competitors?

      ๐Ÿ”น How does YouTubeโ€™s new Hype feature work and how can it benefit small channels?

      ๐Ÿ”น What tools can help me manage my website more effectively?

      ๐Ÿ”น How can I optimise my content for voice search queries?

      Resources & Links Mentioned:

      ๐Ÿ”— NotebookLM by Google

      ๐Ÿ”— Storylane.io

      ๐Ÿ”— TubeBuddyโ€™s YouTube Hype Feature Overview

      ]]>      4d6f1ed1-3c03-49a9-9df6-9b5d04d895f1Fri, 01 Nov 2024 00:00:00 +010030:02falsefull114114      #113 Should Your Website Match Your New Logo? Plus AI Pitfalls and SEO Quick Wins#113 Should Your Website Match Your New Logo? Plus AI Pitfalls and SEO Quick WinsWelcome to Episode 33 of the 90-Day Website Mastery Podcast, the ultimate resource for business owners, marketing managers, and web professionals looking to transform their online presence! Join hosts Jonny Ross and Pascal Fintoni as they share actionable insights, practical advice, and the latest trends in website strategy.

      This week, we dive into:

      ๐ŸŽจ Rebranding Your Website

      Should you update your websiteโ€™s colours and design to match your new logo and brand identity? Jonny and Pascal explore the pros and cons of a visual overhaul, how to avoid disrupting your user experience, and why SEO considerations should guide your decisions.

      ๐Ÿค– The Danger of AI in Marketing Copy

      We review Kristen Doererโ€™s insightful article, โ€œCustomers Donโ€™t Trust AI, and the Rift Might Be Hurting Businessโ€. Discover why using "AI-powered" in your marketing may actually harm trust and learn how to focus on pain points and value-driven messaging instead.

      ๐Ÿ”ง Website Tools You Need

      • Jonny recommends Google Search Console for identifying low-hanging SEO opportunities, such as optimising content that ranks in positions 15โ€“30 for quick wins.
      • Pascal introduces Adobe Firefly, a cutting-edge tool for generating visuals with AI and improving your websiteโ€™s creative assets.

      โœ… This Weekโ€™s Website Call-to-Action

      • Jonnyโ€™s Tip: Leverage User-Generated Content (UGC) like testimonials and reviews to boost trust and authenticity.
      • Pascalโ€™s Tip: Audit your business on Google Imagesโ€”update photos and descriptions to ensure they reflect your brand accurately.

      Key Takeaways

      • Rebranding? Take an iterative approach and avoid large-scale changes that could impact SEO and user experience.
      • AI terminology can deter customersโ€”prioritise value-driven messaging to engage and reassure your audience.
      • Small tweaks like optimising for overlooked keywords or adding testimonials can yield significant results.

      Links and Resources Mentioned


      Stay Connected



      Chapters:

      00:00:16

      -

      Introduction and Topics Overview

      The hosts introduce the podcast and outline the topics for discussion, including rebranding, AI in marketing, and website tools.

      00:01:12

      -

      Rebranding and Website Design

      Discussion

      on whether to change website design when rebranding, with insights on

      consumer trust issues regarding AI in marketing strategies.

      00:16:11

      -

      Website Tools and Recommendations

      Hosts

      recommend Google Search Console and Adobe Firefly for website

      management and discuss building trust with user-generated content.

      00:21:41

      -

      Building Trust with User Content

      Advice on utilizing user-generated content to enhance website trust and a summary of key points discussed in the episode.

      00:27:21

      -

      Episode Wrap-Up and Resources

      Summary of key points discussed and resources available on the website, concluding the episode.

      ]]>      Welcome to Episode 33 of the 90-Day Website Mastery Podcast, the ultimate resource for business owners, marketing managers, and web professionals looking to transform their online presence! Join hosts Jonny Ross and Pascal Fintoni as they share actionable insights, practical advice, and the latest trends in website strategy.

      This week, we dive into:

      ๐ŸŽจ Rebranding Your Website

      Should you update your websiteโ€™s colours and design to match your new logo and brand identity? Jonny and Pascal explore the pros and cons of a visual overhaul, how to avoid disrupting your user experience, and why SEO considerations should guide your decisions.

      ๐Ÿค– The Danger of AI in Marketing Copy

      We review Kristen Doererโ€™s insightful article, โ€œCustomers Donโ€™t Trust AI, and the Rift Might Be Hurting Businessโ€. Discover why using "AI-powered" in your marketing may actually harm trust and learn how to focus on pain points and value-driven messaging instead.

      ๐Ÿ”ง Website Tools You Need

      • Jonny recommends Google Search Console for identifying low-hanging SEO opportunities, such as optimising content that ranks in positions 15โ€“30 for quick wins.
      • Pascal introduces Adobe Firefly, a cutting-edge tool for generating visuals with AI and improving your websiteโ€™s creative assets.

      โœ… This Weekโ€™s Website Call-to-Action

      • Jonnyโ€™s Tip: Leverage User-Generated Content (UGC) like testimonials and reviews to boost trust and authenticity.
      • Pascalโ€™s Tip: Audit your business on Google Imagesโ€”update photos and descriptions to ensure they reflect your brand accurately.

      Key Takeaways

      • Rebranding? Take an iterative approach and avoid large-scale changes that could impact SEO and user experience.
      • AI terminology can deter customersโ€”prioritise value-driven messaging to engage and reassure your audience.
      • Small tweaks like optimising for overlooked keywords or adding testimonials can yield significant results.

      Links and Resources Mentioned


      Stay Connected



      Chapters:

      00:00:16

      -

      Introduction and Topics Overview

      The hosts introduce the podcast and outline the topics for discussion, including rebranding, AI in marketing, and website tools.

      00:01:12

      -

      Rebranding and Website Design

      Discussion

      on whether to change website design when rebranding, with insights on

      consumer trust issues regarding AI in marketing strategies.

      00:16:11

      -

      Website Tools and Recommendations

      Hosts

      recommend Google Search Console and Adobe Firefly for website

      management and discuss building trust with user-generated content.

      00:21:41

      -

      Building Trust with User Content

      Advice on utilizing user-generated content to enhance website trust and a summary of key points discussed in the episode.

      00:27:21

      -

      Episode Wrap-Up and Resources

      Summary of key points discussed and resources available on the website, concluding the episode.

      ]]>      1a400f90-bdc2-42c8-97b9-dc31def23f6eThu, 17 Oct 2024 00:00:00 +010030:09falsefull113113      #112 Is Your Website Really Mobile-Friendly? Plus, AI Commerce Search & Essential Website Tools#112 Is Your Website Really Mobile-Friendly? Plus, AI Commerce Search & Essential Website ToolsWelcome to Episode 32 of the 90-Day Website Mastery Podcast, your go-to resource for practical website improvement tips. In this episode, Jonny Ross and Pascal Fintoni dive into mobile-first design, AI-powered commerce, and essential tools for website managers. This episode is packed with actionable insights to help you optimise your website for mobile users and stay ahead in the digital world.

      Key Topics Covered:

      1. Is Your Website Truly Mobile-Friendly?

      • FAQ: What does "mobile-friendly" really mean? Isnโ€™t it automatic nowadays?
      • Surprisingly, no! Many websites still arenโ€™t optimised for mobile. Jonny and Pascal discuss why a mobile-first approach is crucial, including ensuring that designs are tested on mobile before desktop.
      • They explain key considerations like creating more space for touch interactions, optimising buttons, and making call-to-actions easily accessible. If your website is difficult to navigate on mobile, you could be losing potential customers.

      2. AI-Powered Commerce Search: The Future of Online Retail

      • FAQ: What is AI-powered commerce search, and why does it matter for my business?
      • The hosts explore an insightful article by Ben Davis on the rise of AI-driven search technology. Learn how conversational search is transforming e-commerce by helping customers find exactly what they need, and why itโ€™s essential for small businesses to stay ahead of this trend.
      • Jonny stresses the importance of embracing AI tools to improve customer experience and sales.

      3. Website Engine Room: Tools to Simplify Your Workflow

      • Pascalโ€™s Pick: Jitter โ€“ Add animations to your website with ease! Perfect for making your content more engaging and user-friendly.
      • Jonnyโ€™s Pick: FounderPal.ai โ€“ Create detailed marketing personas in just 10 seconds. Itโ€™s free and incredibly useful for refining your target audience messaging.

      4. Website Call to Action: Make One Small Change Today

      • Jonnyโ€™s Tip: Start A/B testing! Experiment with landing pages, buttons, and headlines to improve conversions. Even small changes can lead to big results. Tools like Hotjar and Unbounce are great for optimising user experience.
      • Pascalโ€™s Tip: Review your best-performing web pages from this time last year. Update your seasonal content and ensure returning visitors feel engaged with fresh, relevant material.

      Top FAQs Answered in This Episode:

      • What does it mean for my website to be mobile-friendly?
      • How can AI-powered commerce search help me attract more customers?
      • What are some tools to create marketing personas and add animations to my website?
      • What is A/B testing and how can it improve my website's performance?

      Take Action Today:

      Donโ€™t just listenโ€”take action! Start testing your websiteโ€™s mobile functionality today, and explore the tools we discussed to enhance your siteโ€™s performance.

      Resources Mentioned:


      Join the Conversation:

      Have questions? Want more tips? Connect with Jonny and Pascal on LinkedIn and keep the conversation going:


      Be sure to subscribe, leave a review, and share the 90-Day Website Mastery Podcast with your network. Letโ€™s make your website a tool youโ€™re proud of! ๐ŸŽ™๏ธ

      #WebDesign #MobileOptimisation #AI #WebsiteMastery

      ]]>      Welcome to Episode 32 of the 90-Day Website Mastery Podcast, your go-to resource for practical website improvement tips. In this episode, Jonny Ross and Pascal Fintoni dive into mobile-first design, AI-powered commerce, and essential tools for website managers. This episode is packed with actionable insights to help you optimise your website for mobile users and stay ahead in the digital world.

      Key Topics Covered:

      1. Is Your Website Truly Mobile-Friendly?

      • FAQ: What does "mobile-friendly" really mean? Isnโ€™t it automatic nowadays?
      • Surprisingly, no! Many websites still arenโ€™t optimised for mobile. Jonny and Pascal discuss why a mobile-first approach is crucial, including ensuring that designs are tested on mobile before desktop.
      • They explain key considerations like creating more space for touch interactions, optimising buttons, and making call-to-actions easily accessible. If your website is difficult to navigate on mobile, you could be losing potential customers.

      2. AI-Powered Commerce Search: The Future of Online Retail

      • FAQ: What is AI-powered commerce search, and why does it matter for my business?
      • The hosts explore an insightful article by Ben Davis on the rise of AI-driven search technology. Learn how conversational search is transforming e-commerce by helping customers find exactly what they need, and why itโ€™s essential for small businesses to stay ahead of this trend.
      • Jonny stresses the importance of embracing AI tools to improve customer experience and sales.

      3. Website Engine Room: Tools to Simplify Your Workflow

      • Pascalโ€™s Pick: Jitter โ€“ Add animations to your website with ease! Perfect for making your content more engaging and user-friendly.
      • Jonnyโ€™s Pick: FounderPal.ai โ€“ Create detailed marketing personas in just 10 seconds. Itโ€™s free and incredibly useful for refining your target audience messaging.

      4. Website Call to Action: Make One Small Change Today

      • Jonnyโ€™s Tip: Start A/B testing! Experiment with landing pages, buttons, and headlines to improve conversions. Even small changes can lead to big results. Tools like Hotjar and Unbounce are great for optimising user experience.
      • Pascalโ€™s Tip: Review your best-performing web pages from this time last year. Update your seasonal content and ensure returning visitors feel engaged with fresh, relevant material.

      Top FAQs Answered in This Episode:

      • What does it mean for my website to be mobile-friendly?
      • How can AI-powered commerce search help me attract more customers?
      • What are some tools to create marketing personas and add animations to my website?
      • What is A/B testing and how can it improve my website's performance?

      Take Action Today:

      Donโ€™t just listenโ€”take action! Start testing your websiteโ€™s mobile functionality today, and explore the tools we discussed to enhance your siteโ€™s performance.

      Resources Mentioned:


      Join the Conversation:

      Have questions? Want more tips? Connect with Jonny and Pascal on LinkedIn and keep the conversation going:


      Be sure to subscribe, leave a review, and share the 90-Day Website Mastery Podcast with your network. Letโ€™s make your website a tool youโ€™re proud of! ๐ŸŽ™๏ธ

      #WebDesign #MobileOptimisation #AI #WebsiteMastery

      ]]>      29048391-6a58-412d-8662-e45214f0e4beFri, 27 Sep 2024 00:00:00 +010030:10falsefull112112      #111 Navigating a Cookie-less Future & Boosting Website Security#111 Navigating a Cookie-less Future & Boosting Website SecurityIn this episode of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni break down essential strategies to future-proof your website in the evolving digital landscape. Whether you're managing a small business website or looking to improve your site's performance, this episode is packed with practical tips to make your online presence work harder for you.

      What is a Cookie-less Internet and How Will It Affect My Website?

      In the You Ask, We Answer segment, Jonny and Pascal explain the move towards a cookie-less internet in simple terms. They discuss the shift away from third-party cookies, what it means for your website's privacy and tracking capabilities, and how to adjust your analytics and advertising to stay ahead of the curve.

      How Can I Improve My Websiteโ€™s Accessibility?

      In the Website Engine Room, Jonny introduces UserWay, a powerful tool that ensures your website complies with digital accessibility standards. Learn how accessibility impacts SEO and why ensuring your website is user-friendly for all visitors can also boost your search engine rankings.

      How Do Leaked Google Search API Documents Impact SEO?

      Jonny and Pascal review an insightful article by Rand Fishkin titled "An Anonymous Source Shared Thousands of Leaked Google Search API Documents". In Website Stories, they discuss how these documents confirm the importance of dwell time, internal linking, and page titlesโ€”reinforcing what many SEO experts already knew. This is a must-know for anyone looking to improve their siteโ€™s visibility on Google.

      What Security Features Should I Add to My Website?

      In the Website Call to Action, Jonny advises on essential security measures every website should implement, including SSL certificates and two-factor authentication (2FA). Discover why security updates are critical for building trust with your visitors and improving your websiteโ€™s credibility.

      How Can I Keep My Blog Content Relevant for SEO?

      Pascal encourages website owners to review and update blog categories to stay relevant in a changing digital landscape. Find out how keeping your content organised with updated categories and tags can improve SEO and attract more traffic to your site.

      Key Takeaways:

      • What is a Cookie-less Internet? Understanding the shift and how to prepare your website for it.
      • Website Accessibility: Tools like UserWay make it easier to implement accessibility features.
      • Google Search API Leaks: Important SEO takeaways from Rand Fishkinโ€™s analysis.
      • Website Security: The must-have security features that build trust and credibility with your users.
      • Content Categories: Why updating your blogโ€™s content categories can lead to higher SEO rankings and better engagement.

      Resources Mentioned:


      Call to Action:

      Looking to master your website in 90 days? Visit 90DayMarketingMastery.com to book a discovery call with Jonny or Pascal. Subscribe to the podcast for more insights, and don't forget to share your questions for future episodes!

      Connect with Jonny and Pascal on LinkedIn for more updates:


      ]]>      In this episode of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni break down essential strategies to future-proof your website in the evolving digital landscape. Whether you're managing a small business website or looking to improve your site's performance, this episode is packed with practical tips to make your online presence work harder for you.

      What is a Cookie-less Internet and How Will It Affect My Website?

      In the You Ask, We Answer segment, Jonny and Pascal explain the move towards a cookie-less internet in simple terms. They discuss the shift away from third-party cookies, what it means for your website's privacy and tracking capabilities, and how to adjust your analytics and advertising to stay ahead of the curve.

      How Can I Improve My Websiteโ€™s Accessibility?

      In the Website Engine Room, Jonny introduces UserWay, a powerful tool that ensures your website complies with digital accessibility standards. Learn how accessibility impacts SEO and why ensuring your website is user-friendly for all visitors can also boost your search engine rankings.

      How Do Leaked Google Search API Documents Impact SEO?

      Jonny and Pascal review an insightful article by Rand Fishkin titled "An Anonymous Source Shared Thousands of Leaked Google Search API Documents". In Website Stories, they discuss how these documents confirm the importance of dwell time, internal linking, and page titlesโ€”reinforcing what many SEO experts already knew. This is a must-know for anyone looking to improve their siteโ€™s visibility on Google.

      What Security Features Should I Add to My Website?

      In the Website Call to Action, Jonny advises on essential security measures every website should implement, including SSL certificates and two-factor authentication (2FA). Discover why security updates are critical for building trust with your visitors and improving your websiteโ€™s credibility.

      How Can I Keep My Blog Content Relevant for SEO?

      Pascal encourages website owners to review and update blog categories to stay relevant in a changing digital landscape. Find out how keeping your content organised with updated categories and tags can improve SEO and attract more traffic to your site.

      Key Takeaways:

      • What is a Cookie-less Internet? Understanding the shift and how to prepare your website for it.
      • Website Accessibility: Tools like UserWay make it easier to implement accessibility features.
      • Google Search API Leaks: Important SEO takeaways from Rand Fishkinโ€™s analysis.
      • Website Security: The must-have security features that build trust and credibility with your users.
      • Content Categories: Why updating your blogโ€™s content categories can lead to higher SEO rankings and better engagement.

      Resources Mentioned:


      Call to Action:

      Looking to master your website in 90 days? Visit 90DayMarketingMastery.com to book a discovery call with Jonny or Pascal. Subscribe to the podcast for more insights, and don't forget to share your questions for future episodes!

      Connect with Jonny and Pascal on LinkedIn for more updates:


      ]]>      b111ba6b-2c29-4ec0-9380-e0dc59054967Mon, 16 Sep 2024 19:00:00 +010025:54falsefull111111      #110 Supercharge Your Website Performance with AI and Expert Insights#110 Supercharge Your Website Performance with AI and Expert InsightsWelcome to the 90-Day Website Mastery Podcast, the essential guide to boosting your website's performance and reigniting pride in your online presence. Hosted by Jonny Ross and Pascal Fintoni, this podcast complements our 90-Day Website Mastery Programme by providing actionable tips and expert advice. In our 30th episode, we dive into AI-driven strategies, off-page SEO tactics, and much more.

      Episode Highlights:

      Segment 1: You Ask, We Answer

      • Question: Can AI help me with my SEO campaign? Do you have any tips for using ChatGPT or Google Gemini to optimise my website content? (Part 2)
      • Answer: Jonny and Pascal explore how AI tools like ChatGPT and Google Gemini can enhance off-page SEO. Learn about AI-assisted link-building, content creation, and more to improve your online reputation and trustworthiness.

      Segment 2: Website Stories

      • Recap Special:
      • Jonny Ross: Key insights from the Intuit Mailchimp Conference in London on 13 June 2024.
      • Pascal Fintoni: Highlights from the AI Solutions for SMEs Success Conference in Durham on 20 June 2024.
      • Discussion: Jonny and Pascal share their experiences and lessons learned from these conferences, emphasizing the importance of customer-centric marketing, AI integration, and multi-channel strategies.

      Segment 3: The Website Engine Room

      • Featured Tools:
      • Jonny Ross: TidyCal โ€“ An alternative to Calendly that simplifies calendar management and meeting bookings, integrates with Zoom and Stripe, and offers a user-friendly experience at a lower cost.
      • Pascal Fintoni: AI Test Kitchen by Google โ€“ Experiment with MusicFX, ImageFX, and the upcoming VideoFX tools to enhance your media content and brief AI assistants effectively.
      • Benefits: Discover how these tools can streamline your workflow, enhance productivity, and improve your website management.

      Segment 4: The Website Call To Action

      • Jonny Ross: Integrate engaging video content into your service and product pages to boost user interaction and dwell time.
      • Pascal Fintoni: Improve website accessibility by creating audio and video summaries of your best-performing articles using AI. Embed these multimedia versions to enhance user experience and engagement.

      Tune In for Expert Advice!

      Enhance your websiteโ€™s performance by listening to Episode 30. Stay updated on the latest tools, trends, and techniques in digital marketing and website mastery.

      Connect with Us:


      Subscribe to the 90-Day Website Mastery Podcast on Apple Podcasts to stay ahead in the digital landscape. Donโ€™t miss out on future episodes packed with insights and actionable tips!

      00:00:15

      -

      Introduction to 90 Day Website Mastery Podcast

      Introduction

      to the 30th episode of the 90 Day Website Mastery Podcast, expressing

      gratitude to the audience and sharing the purpose of the podcast.

      Exploring Strategies for Website Optimization

      00:01:09

      -

      Exploring Strategies for Website Optimization

      Discussion

      on strategies to make websites work harder and reignite pride in online

      presence, including segments on on-page and off-page optimization.

      Off-Page Optimization and Link Building

      00:03:02

      -

      Off-Page Optimization and Link Building

      Discussion

      on off-page optimization, link building, and the use of AI to aid in

      the research phase of link building. Link Building and Online PR

      00:04:23

      -

      Link Building and Online PR

      Exploration

      of link building as a form of online PR and the use of AI to analyze

      competitors and identify backlink opportunities. Online Reputation

      Management

      00:06:12

      -

      Online Reputation Management

      Discussion

      on the shift from link building to online reputation management and the

      importance of finding relevant websites for backlink opportunities.

      AI-Assisted Brainstorming for Offsite SEO

      00:08:45

      -

      AI-Assisted Brainstorming for Offsite SEO

      Exploration

      of using AI for brainstorming, content analysis, and relationship

      building in offsite SEO strategies. AI for Offsite SEO Coaching and

      Research

      00:09:57

      -

      AI for Offsite SEO Coaching and Research

      Discussion

      on using AI to facilitate coaching sessions, research, and content

      optimization for offsite SEO. AI Ethics and Governance

      00:18:02

      -

      AI Ethics and Governance

      Presentation

      on the ethical use of AI, empowerment, engagement, enhancement,

      optimization, and transformation in business functions. AI for Blogging

      and Social Media Campaigns

      00:20:37

      -

      AI for Blogging and Social Media Campaigns

      Discussion

      on using AI for blogging, social media campaigns, and the ethical

      considerations of AI-produced content. Website Engine Room: TidyCal and

      AI Test Kitchen

      00:26:30

      -

      Website Engine Room: TidyCal and AI Test Kitchen

      Recommendation

      of TidyCal as a calendar management tool and the use of the AI Test

      Kitchen for learning AI briefing skills. Website Call to Action: Video

      Content Integration

      00:29:04

      -

      Website Call to Action: Video Content Integration

      Recommendation

      to integrate engaging video content into service and product pages to

      boost interaction and increase dwell time. The Power of Accessibility

      00:30:09

      -

      The Power of Accessibility

      A

      remarkable encounter with a blind participant highlights the importance

      of accessibility on the internet and websites. Creating Media

      Experiences for All Visitors

      00:31:00

      -

      Creating Media Experiences for All Visitors

      Using

      AI to create written summaries, convert them into audio and video

      versions, and embed them into articles to enhance the media experience

      for all visitors. Enhancing Accessibility with Audio Summaries

      00:31:53

      -

      Enhancing Accessibility with Audio Summaries

      The

      benefits of audio summaries for those who are unable to read, visually

      impaired, or prefer audio content, and a teaser for a...]]>Welcome to the 90-Day Website Mastery Podcast, the essential guide to boosting your website's performance and reigniting pride in your online presence. Hosted by Jonny Ross and Pascal Fintoni, this podcast complements our 90-Day Website Mastery Programme by providing actionable tips and expert advice. In our 30th episode, we dive into AI-driven strategies, off-page SEO tactics, and much more.

      Episode Highlights:

      Segment 1: You Ask, We Answer

      • Question: Can AI help me with my SEO campaign? Do you have any tips for using ChatGPT or Google Gemini to optimise my website content? (Part 2)
      • Answer: Jonny and Pascal explore how AI tools like ChatGPT and Google Gemini can enhance off-page SEO. Learn about AI-assisted link-building, content creation, and more to improve your online reputation and trustworthiness.

      Segment 2: Website Stories

      • Recap Special:
      • Jonny Ross: Key insights from the Intuit Mailchimp Conference in London on 13 June 2024.
      • Pascal Fintoni: Highlights from the AI Solutions for SMEs Success Conference in Durham on 20 June 2024.
      • Discussion: Jonny and Pascal share their experiences and lessons learned from these conferences, emphasizing the importance of customer-centric marketing, AI integration, and multi-channel strategies.

      Segment 3: The Website Engine Room

      • Featured Tools:
      • Jonny Ross: TidyCal โ€“ An alternative to Calendly that simplifies calendar management and meeting bookings, integrates with Zoom and Stripe, and offers a user-friendly experience at a lower cost.
      • Pascal Fintoni: AI Test Kitchen by Google โ€“ Experiment with MusicFX, ImageFX, and the upcoming VideoFX tools to enhance your media content and brief AI assistants effectively.
      • Benefits: Discover how these tools can streamline your workflow, enhance productivity, and improve your website management.

      Segment 4: The Website Call To Action

      • Jonny Ross: Integrate engaging video content into your service and product pages to boost user interaction and dwell time.
      • Pascal Fintoni: Improve website accessibility by creating audio and video summaries of your best-performing articles using AI. Embed these multimedia versions to enhance user experience and engagement.

      Tune In for Expert Advice!

      Enhance your websiteโ€™s performance by listening to Episode 30. Stay updated on the latest tools, trends, and techniques in digital marketing and website mastery.

      Connect with Us:


      Subscribe to the 90-Day Website Mastery Podcast on Apple Podcasts to stay ahead in the digital landscape. Donโ€™t miss out on future episodes packed with insights and actionable tips!

      00:00:15

      -

      Introduction to 90 Day Website Mastery Podcast

      Introduction

      to the 30th episode of the 90 Day Website Mastery Podcast, expressing

      gratitude to the audience and sharing the purpose of the podcast.

      Exploring Strategies for Website Optimization

      00:01:09

      -

      Exploring Strategies for Website Optimization

      Discussion

      on strategies to make websites work harder and reignite pride in online

      presence, including segments on on-page and off-page optimization.

      Off-Page Optimization and Link Building

      00:03:02

      -

      Off-Page Optimization and Link Building

      Discussion

      on off-page optimization, link building, and the use of AI to aid in

      the research phase of link building. Link Building and Online PR

      00:04:23

      -

      Link Building and Online PR

      Exploration

      of link building as a form of online PR and the use of AI to analyze

      competitors and identify backlink opportunities. Online Reputation

      Management

      00:06:12

      -

      Online Reputation Management

      Discussion

      on the shift from link building to online reputation management and the

      importance of finding relevant websites for backlink opportunities.

      AI-Assisted Brainstorming for Offsite SEO

      00:08:45

      -

      AI-Assisted Brainstorming for Offsite SEO

      Exploration

      of using AI for brainstorming, content analysis, and relationship

      building in offsite SEO strategies. AI for Offsite SEO Coaching and

      Research

      00:09:57

      -

      AI for Offsite SEO Coaching and Research

      Discussion

      on using AI to facilitate coaching sessions, research, and content

      optimization for offsite SEO. AI Ethics and Governance

      00:18:02

      -

      AI Ethics and Governance

      Presentation

      on the ethical use of AI, empowerment, engagement, enhancement,

      optimization, and transformation in business functions. AI for Blogging

      and Social Media Campaigns

      00:20:37

      -

      AI for Blogging and Social Media Campaigns

      Discussion

      on using AI for blogging, social media campaigns, and the ethical

      considerations of AI-produced content. Website Engine Room: TidyCal and

      AI Test Kitchen

      00:26:30

      -

      Website Engine Room: TidyCal and AI Test Kitchen

      Recommendation

      of TidyCal as a calendar management tool and the use of the AI Test

      Kitchen for learning AI briefing skills. Website Call to Action: Video

      Content Integration

      00:29:04

      -

      Website Call to Action: Video Content Integration

      Recommendation

      to integrate engaging video content into service and product pages to

      boost interaction and increase dwell time. The Power of Accessibility

      00:30:09

      -

      The Power of Accessibility

      A

      remarkable encounter with a blind participant highlights the importance

      of accessibility on the internet and websites. Creating Media

      Experiences for All Visitors

      00:31:00

      -

      Creating Media Experiences for All Visitors

      Using

      AI to create written summaries, convert them into audio and video

      versions, and embed them into articles to enhance the media experience

      for all visitors. Enhancing Accessibility with Audio Summaries

      00:31:53

      -

      Enhancing Accessibility with Audio Summaries

      The

      benefits of audio summaries for those who are unable to read, visually

      impaired, or prefer audio content, and a teaser for a future podcast on

      accessibility. Conclusion and Next Steps


      Keywords:

      AI SEO, ChatGPT SEO, Google Gemini SEO, off-page optimization, link-building strategies, digital marketing conferences, customer-centric marketing, AI Test Kitchen, TidyCal, video content integration, website accessibility, SEO tools, 90-Day Website Mastery, Jonny Ross, Pascal Fintoni, digital marketing trends, SEO tips.

      Tags:

      #SEO #AIMarketing #DigitalMarketing #WebsitePerformance #LinkBuilding #CustomerCentricMarketing #AITools #ContentCreation #VideoIntegration #WebsiteAccessibility #90DayWebsiteMastery #JonnyRoss #PascalFintoni

      ]]>b0816ec9-baa9-4fe4-b60d-68325667306dTue, 02 Jul 2024 00:00:00 +010034:24falsefull110110      #109 Building a World-Class Business: Insights and Marketing Strategies with Sandy Domingos-Shipley#109 Building a World-Class Business: Insights and Marketing Strategies with Sandy Domingos-ShipleyWelcome to another inspiring episode of The Jonny Ross Fractional CMO podcast! In this episode, Jonny Ross sits down with Sandy Domingos-Shipley, a renowned business strategist and author of the enlightening book "How to Build a World-Class Business One Brick at a Time."

      With over 20 years of experience, Sandy shares her journey from Canada to the UK, her career development, and the valuable insights she has gathered along the way. Discover actionable strategies on customer focus, leadership, efficient business processes, and effective marketing that you can implement to elevate your business.

      In This Episode, You Will Learn:

      • Customer Focus:
      • Why aligning your business strategy with customer needs is crucial.
      • Practical steps to embed a customer-centric culture in your business.
      • Leadership:
      • Strategies for creating effective leadership within an organization.
      • The importance of setting realistic and measurable goals.
      • Marketing Strategy:
      • Key elements of an effective marketing strategy.
      • The role of market research and SMART goals in targeting the right audience.
      • Building Strategic Partnerships:
      • How to form and nurture partnerships that enhance your business reach.
      • Real-life examples of successful collaborations.
      • Technology and Automation:
      • Leveraging technology to streamline operations.
      • The benefits and challenges of implementing marketing automation.

      Quotes from the Episode:

      • "Aligning your business strategies with customer needs is crucial for sustainable growth." โ€“ Sandy Domingos-Shipley
      • "Effective leadership sets the direction and inspires the entire team to achieve business goals." โ€“ Sandy Domingos-Shipley

      Listen and Be Inspired:

      • Learn how Sandy's innovative use of Post-it notes evolved into the structure of her book.
      • Understand the importance of storytelling in change management and marketing.
      • Hear about Sandyโ€™s dyslexia diagnosis and how it influenced her career and parenting approach.

      Key Takeaways:

      1. Focus on Top Priorities: Identify and concentrate on the top three areas that need attention in your business.
      2. Employee Engagement: Collaborate with your staff and bring them along in the journey.
      3. Self-Reflection: Regularly assess your leadership style and its impact on your team.
      4. Effective Communication: Understand the diverse ways people process information and adapt your communication accordingly.

      Upcoming Projects:

      Sandy is planning to offer workshops to help businesses implement the principles from her book. These hands-on sessions will provide personalised guidance and practical solutions.

      Where to Find the Book:


      Links and Resources:


      Subscribe, Rate, and Review:

      If you enjoyed this episode, please subscribe, rate, and review us on Apple Podcasts. Your support helps us reach more listeners and share valuable insights from experts like Sandy.

      Join Us:

      Don't miss our next episode, where we continue to bring you stories, tips, and strategies from inspirational business leaders.

      Chapters:

      00:00:12

      Introduction and Guest Introduction

      Introduction to the podcast and introduction of the guest, Sandy Dominguez Shipley. Remembering Rob Burrow - A moment of acknowledgment for the passing of Rob Burrow, a rugby league legend, and the impact on the rugby community. Sandy's Inspiration from Rob Burrow - Sandy shares her admiration for Rob Burrow's fighting spirit and determination to make a difference despite his illness. Sandy's Journey and Book Introduction - Introduction to Sandy's background, her bold move to the UK, and the discussion about her new book, 'How to Build a World Class Business 1 Brick at a Time.'

      00:03:35

      Sandy's Career Journey and Struggles

      Sandy shares her career journey, struggles with dyslexia, and her determination to succeed despite challenges. Starting a Business and Networking - Sandy talks about starting her business, the importance of networking, and the power of personal connections in business growth. Implementing Quality Management System - Sandy discusses her experience with ISO 9001 quality management system and its impact on building a world-class business. Using Lego as a Framework - Sandy explains the concept of using Lego as a metaphor for implementing business frameworks and the importance of purpose-driven business practices. Discovering the Power of Purpose - Sandy shares her realization of the power of purpose in business and the impact of having a clear vision, values, and mission. The Importance of People in Business - Sandy emphasizes the significance of people in business, the value of showing personality, and the need for purpose-driven work environments. Writing the Book and Using Post-it Notes - Sandy shares her journey of writing the book, using post-it notes as a tool for organizing ideas, and the influence on the book's structure.



      00:15:49

      Customer Focus and Business Strategy


      Sandy discusses the importance of aligning business strategy with customer needs and practical steps for achieving customer-centric business culture. Creating Effective Leadership - Sandy shares strategies for creating effective leadership within an organization, including communication, goal setting, and training for newly promoted managers. Key Elements of an Effective Marketing Strategy - Sandy outlines key elements of an effective marketing strategy, including market research, smart goals, and strategic partnerships. Impact of Leadership Chapter - Reflections from MDs on the leadership chapter, highlighting the importance of focusing on people and culture in addition to business growth. Leadership and Self-Reflection - Discussion on the importance of self-awareness and reflection for effective leadership. The Power of Storytelling in Change Management - Exploring the role of storytelling in facilitating change and overcoming resistance to change. Key Takeaways and Future Plans - Key takeaways from the book and the author's plans for guiding businesses through the principles discussed in the book.

      ]]>      Welcome to another inspiring episode of The Jonny Ross Fractional CMO podcast! In this episode, Jonny Ross sits down with Sandy Domingos-Shipley, a renowned business strategist and author of the enlightening book "How to Build a World-Class Business One Brick at a Time."

      With over 20 years of experience, Sandy shares her journey from Canada to the UK, her career development, and the valuable insights she has gathered along the way. Discover actionable strategies on customer focus, leadership, efficient business processes, and effective marketing that you can implement to elevate your business.

      In This Episode, You Will Learn:

      • Customer Focus:
      • Why aligning your business strategy with customer needs is crucial.
      • Practical steps to embed a customer-centric culture in your business.
      • Leadership:
      • Strategies for creating effective leadership within an organization.
      • The importance of setting realistic and measurable goals.
      • Marketing Strategy:
      • Key elements of an effective marketing strategy.
      • The role of market research and SMART goals in targeting the right audience.
      • Building Strategic Partnerships:
      • How to form and nurture partnerships that enhance your business reach.
      • Real-life examples of successful collaborations.
      • Technology and Automation:
      • Leveraging technology to streamline operations.
      • The benefits and challenges of implementing marketing automation.

      Quotes from the Episode:

      • "Aligning your business strategies with customer needs is crucial for sustainable growth." โ€“ Sandy Domingos-Shipley
      • "Effective leadership sets the direction and inspires the entire team to achieve business goals." โ€“ Sandy Domingos-Shipley

      Listen and Be Inspired:

      • Learn how Sandy's innovative use of Post-it notes evolved into the structure of her book.
      • Understand the importance of storytelling in change management and marketing.
      • Hear about Sandyโ€™s dyslexia diagnosis and how it influenced her career and parenting approach.

      Key Takeaways:

      1. Focus on Top Priorities: Identify and concentrate on the top three areas that need attention in your business.
      2. Employee Engagement: Collaborate with your staff and bring them along in the journey.
      3. Self-Reflection: Regularly assess your leadership style and its impact on your team.
      4. Effective Communication: Understand the diverse ways people process information and adapt your communication accordingly.

      Upcoming Projects:

      Sandy is planning to offer workshops to help businesses implement the principles from her book. These hands-on sessions will provide personalised guidance and practical solutions.

      Where to Find the Book:


      Links and Resources:


      Subscribe, Rate, and Review:

      If you enjoyed this episode, please subscribe, rate, and review us on Apple Podcasts. Your support helps us reach more listeners and share valuable insights from experts like Sandy.

      Join Us:

      Don't miss our next episode, where we continue to bring you stories, tips, and strategies from inspirational business leaders.

      Chapters:

      00:00:12

      Introduction and Guest Introduction

      Introduction to the podcast and introduction of the guest, Sandy Dominguez Shipley. Remembering Rob Burrow - A moment of acknowledgment for the passing of Rob Burrow, a rugby league legend, and the impact on the rugby community. Sandy's Inspiration from Rob Burrow - Sandy shares her admiration for Rob Burrow's fighting spirit and determination to make a difference despite his illness. Sandy's Journey and Book Introduction - Introduction to Sandy's background, her bold move to the UK, and the discussion about her new book, 'How to Build a World Class Business 1 Brick at a Time.'

      00:03:35

      Sandy's Career Journey and Struggles

      Sandy shares her career journey, struggles with dyslexia, and her determination to succeed despite challenges. Starting a Business and Networking - Sandy talks about starting her business, the importance of networking, and the power of personal connections in business growth. Implementing Quality Management System - Sandy discusses her experience with ISO 9001 quality management system and its impact on building a world-class business. Using Lego as a Framework - Sandy explains the concept of using Lego as a metaphor for implementing business frameworks and the importance of purpose-driven business practices. Discovering the Power of Purpose - Sandy shares her realization of the power of purpose in business and the impact of having a clear vision, values, and mission. The Importance of People in Business - Sandy emphasizes the significance of people in business, the value of showing personality, and the need for purpose-driven work environments. Writing the Book and Using Post-it Notes - Sandy shares her journey of writing the book, using post-it notes as a tool for organizing ideas, and the influence on the book's structure.



      00:15:49

      Customer Focus and Business Strategy


      Sandy discusses the importance of aligning business strategy with customer needs and practical steps for achieving customer-centric business culture. Creating Effective Leadership - Sandy shares strategies for creating effective leadership within an organization, including communication, goal setting, and training for newly promoted managers. Key Elements of an Effective Marketing Strategy - Sandy outlines key elements of an effective marketing strategy, including market research, smart goals, and strategic partnerships. Impact of Leadership Chapter - Reflections from MDs on the leadership chapter, highlighting the importance of focusing on people and culture in addition to business growth. Leadership and Self-Reflection - Discussion on the importance of self-awareness and reflection for effective leadership. The Power of Storytelling in Change Management - Exploring the role of storytelling in facilitating change and overcoming resistance to change. Key Takeaways and Future Plans - Key takeaways from the book and the author's plans for guiding businesses through the principles discussed in the book.

      ]]>      c36501c4-2356-4e2c-b29e-af351ab763e6Wed, 26 Jun 2024 00:00:00 +010039:35falsefull109109      #108 AI Has Changed SEO: ChatGPT Tips, Successful Podcasting, and Website Optimisation#108 AI Has Changed SEO: ChatGPT Tips, Successful Podcasting, and Website OptimisationWelcome to Episode 29 of the 90 Day Website Mastery Podcast! In this episode, Jonny Ross and Pascal Fintoni dive deep into how AI is revolutionizing SEO, providing practical tips and tools to help you optimize your website effectively. Whether you're a seasoned website manager or just starting, this episode is packed with valuable insights to enhance your online presence.

      Episode Highlights

      00:16 - 00:45 | Introduction

      Jonny Ross introduces Episode 29, highlighting the importance of making your website work harder and reigniting pride in your online presence. Co-host Pascal Fintoni previews the packed content ahead, emphasizing AI's growing role in SEO.

      00:57 - 01:27 | Segment Overview

      Jonny and Pascal outline the four key segments of this episode: You Ask, We Answer; Website Stories; The Website Engine Room; and The Website Call to Action. They also introduce the Action Randomizer tool available on their website.

      You Ask, We Answer: Can AI Help My SEO Campaign?

      02:01 - 06:58

      Pascal and Jonny discuss how AI tools like ChatGPT and Google Gemini can transform your on-page SEO. They cover everything from keyword research and content analysis to audience targeting and technical SEO improvements.

      Website Stories: Starting a Successful Podcast

      10:46 - 17:02

      Pascal reviews an insightful article from Entrepreneur.com by Sherin Shibu on the winning formula for starting a successful podcast. They discuss key takeaways, such as the ideal podcast length, the importance of having multiple hosts, and engaging your audience with new information and perspectives.

      The Website Engine Room: Top Tools for Website Management

      18:23 - 21:22

      Jonny shares his latest find, Transcript LOL, an AI-powered transcription service perfect for podcasters and content creators. Pascal introduces Consensus.app, a tool that aggregates expert quotes and citations, enhancing your content's credibility.

      The Website Call to Action: Essential Website Improvements

      24:06 - 27:54

      Jonny advises implementing a Content Delivery Network (CDN) to improve your website's speed globally, enhancing user experience and SEO. Pascal emphasizes the importance of internal communication, recommending regular meetings with sales and customer service teams to align website content with business goals.

      Closing Thoughts

      Jonny and Pascal recap the key points discussed, emphasizing AI's impact on SEO, the essentials of successful podcasting, and practical tools for website management. They encourage listeners to visit 90daymarketingmastery.com for more resources and to try out the Action Randomizer.


      Connect with Us


      Subscribe to the 90-Day Website Mastery Podcast on Apple Podcasts and stay ahead in the digital game!

      Please leave a review and let us know what you think of the show. Your feedback helps us improve and reach more listeners.

      ]]>      Welcome to Episode 29 of the 90 Day Website Mastery Podcast! In this episode, Jonny Ross and Pascal Fintoni dive deep into how AI is revolutionizing SEO, providing practical tips and tools to help you optimize your website effectively. Whether you're a seasoned website manager or just starting, this episode is packed with valuable insights to enhance your online presence.

      Episode Highlights

      00:16 - 00:45 | Introduction

      Jonny Ross introduces Episode 29, highlighting the importance of making your website work harder and reigniting pride in your online presence. Co-host Pascal Fintoni previews the packed content ahead, emphasizing AI's growing role in SEO.

      00:57 - 01:27 | Segment Overview

      Jonny and Pascal outline the four key segments of this episode: You Ask, We Answer; Website Stories; The Website Engine Room; and The Website Call to Action. They also introduce the Action Randomizer tool available on their website.

      You Ask, We Answer: Can AI Help My SEO Campaign?

      02:01 - 06:58

      Pascal and Jonny discuss how AI tools like ChatGPT and Google Gemini can transform your on-page SEO. They cover everything from keyword research and content analysis to audience targeting and technical SEO improvements.

      Website Stories: Starting a Successful Podcast

      10:46 - 17:02

      Pascal reviews an insightful article from Entrepreneur.com by Sherin Shibu on the winning formula for starting a successful podcast. They discuss key takeaways, such as the ideal podcast length, the importance of having multiple hosts, and engaging your audience with new information and perspectives.

      The Website Engine Room: Top Tools for Website Management

      18:23 - 21:22

      Jonny shares his latest find, Transcript LOL, an AI-powered transcription service perfect for podcasters and content creators. Pascal introduces Consensus.app, a tool that aggregates expert quotes and citations, enhancing your content's credibility.

      The Website Call to Action: Essential Website Improvements

      24:06 - 27:54

      Jonny advises implementing a Content Delivery Network (CDN) to improve your website's speed globally, enhancing user experience and SEO. Pascal emphasizes the importance of internal communication, recommending regular meetings with sales and customer service teams to align website content with business goals.

      Closing Thoughts

      Jonny and Pascal recap the key points discussed, emphasizing AI's impact on SEO, the essentials of successful podcasting, and practical tools for website management. They encourage listeners to visit 90daymarketingmastery.com for more resources and to try out the Action Randomizer.


      Connect with Us


      Subscribe to the 90-Day Website Mastery Podcast on Apple Podcasts and stay ahead in the digital game!

      Please leave a review and let us know what you think of the show. Your feedback helps us improve and reach more listeners.

      ]]>      72fa4947-a189-4dc7-9c1a-7c50a083bf97Wed, 12 Jun 2024 21:00:00 +010031:07falsefull108108      #107 AI in Google Search: What It Means for Your SEO#107 AI in Google Search: What It Means for Your SEOJoin Jonny Ross and Pascal Fintoni in Episode 28 of the 90 Day Website Mastery Podcast as they dive deep into the future of SEO in the age of AI. With insights from the recent Google I/O conference, this episode is packed with valuable advice on how AI-driven search results will impact your website and what you can do to stay ahead.

      Key Segments:

      1. You Ask, We Answer:

      • Listener Question: "Will AI summaries in Google Search results be a problem for SEO?"
      • Jonny and Pascal discuss the implications of AI-driven search experiences for users and marketers, exploring how these changes could reshape SEO strategies.

      2. Website Stories:

      • Featured Story: Website Call To Action Randomizer
      • Discover a fun, interactive tool designed to give you actionable website improvements, helping you feel proud of your site once again.

      3. The Website Engine Room:

      • Pascal's Pick: Snipcast.io โ€“ Your AI assistant for summarizing podcast episodes, making content consumption easier and more efficient.
      • Jonny's Pick: Boost Spaces โ€“ A powerful tool for connecting and synchronizing over 1800 apps, streamlining your data management and automation processes without coding.

      4. The Website Call To Action:

      • Jonny's Advice: Implement dynamic FAQ sections with accordion dropdowns to improve user experience and reduce support queries.
      • Pascal's Tip: Repurpose your best social media content into enhanced 'Best Of Social' roundup articles using AI to drive more engagement and value from your posts.

      Tune In Now!

      Donโ€™t miss out on this insightful episode where Jonny and Pascal unpack the latest trends from Google I/O and provide actionable tips to optimize your website for the AI-driven future. Listen to Episode 28 of the 90 Day Website Mastery Podcast today!

      Subscribe and Connect

      • Subscribe to the 90 Day Website Mastery Podcast on your favorite platform.
      • Connect with us on LinkedIn:
      • Jonny Ross
      • Pascal Fintoni

      For more details and to join the 90 Day Website Mastery Programme, visit 90 Day Marketing Mastery.

      Call to Action


      Transform your website into a powerful business tool with our expert advice and innovative solutions. See you there!

      Chapters:

      00:00:16

      Introduction to Episode 28 - Introduction to the 90 day website mastery program and a preview of the topics to be discussed in this episode, including the Google I.O. Conference.

      Introduction to the 9th day website mastery program and a preview of the topics to be discussed in this episode, including the Google I.O. Conference.

      00:01:15

      -


      Segments of the 90 Day Website Mastery Podcast - Overview of the 4 segments of the 90 Day Website Mastery podcast, including 'You Ask, We Answer', 'Website Stories', 'Website Engine Room', and 'Website Call to Action'.


      Overview of the 4 segments of the 90 Day Website Mastery podcast, including 'You Ask, We Answer', 'Website Stories', 'Website Engine Room', and 'Website Call to Action'.

      00:02:02


      -


      Reflections on the Google I.O. Conference - Discussion about the Google I.O. Conference, the future of Google search results, and the impact of AI on search engine optimization.


      Discussion about the Google I.O. Conference, the future of Google search results, and the impact of AI on search engine optimization.

      00:03:17


      -


      AI Summaries and Search Results - Exploration of Google's use of AI to generate summaries in search results, potential impact on website traffic, and the implications for search engine optimization.


      Exploration of Google's use of AI to generate summaries in search results, potential impact on website traffic, and the implications for search engine optimization.

      00:08:17


      -


      Impact of AI on Productivity Tools - Discussion on the impact of AI on productivity tools such as Gmail, Google Docs, and expense form automation.


      Discussion on the impact of AI on productivity tools such as Gmail, Google Docs, and expense form automation.

      00:18:11


      -


      Boost Spaces App Recommendation - Introduction to the Boost Spaces app, a web app for data consolidation, synchronization, and automation of processes.


      Introduction to the Boost Spaces app, a web app for data consolidation, synchronization, and automation of processes.

      00:22:29


      -


      Introduction to Snipcast.io - Introduction to Snipcast.io, a tool for creating summaries and key takeaways from podcasts and YouTube videos.


      Introduction to Snipcast.io, a tool for creating summaries and key takeaways from podcasts and YouTube videos.

      00:24:23


      -


      Website Call to Action: Dynamic FAQs - Recommendation to use dynamic FAQs with accordion drop-downs to answer people's questions and enhance the user experience.


      Recommendation to use dynamic FAQs with accordion drop-downs to answer people's questions and enhance the user experience.

      00:27:16


      -


      Website Call to Action: Enhanced Best of Social Roundup - Recommendation to use AI to create an enhanced best of social roundup from social media posts, repurposing the content for the website.


      Recommendation to use AI to create an enhanced best of social roundup from social media posts, repurposing the content for the website.

      00:30:16


      ]]>      Join Jonny Ross and Pascal Fintoni in Episode 28 of the 90 Day Website Mastery Podcast as they dive deep into the future of SEO in the age of AI. With insights from the recent Google I/O conference, this episode is packed with valuable advice on how AI-driven search results will impact your website and what you can do to stay ahead.

      Key Segments:

      1. You Ask, We Answer:

      • Listener Question: "Will AI summaries in Google Search results be a problem for SEO?"
      • Jonny and Pascal discuss the implications of AI-driven search experiences for users and marketers, exploring how these changes could reshape SEO strategies.

      2. Website Stories:

      • Featured Story: Website Call To Action Randomizer
      • Discover a fun, interactive tool designed to give you actionable website improvements, helping you feel proud of your site once again.

      3. The Website Engine Room:

      • Pascal's Pick: Snipcast.io โ€“ Your AI assistant for summarizing podcast episodes, making content consumption easier and more efficient.
      • Jonny's Pick: Boost Spaces โ€“ A powerful tool for connecting and synchronizing over 1800 apps, streamlining your data management and automation processes without coding.

      4. The Website Call To Action:

      • Jonny's Advice: Implement dynamic FAQ sections with accordion dropdowns to improve user experience and reduce support queries.
      • Pascal's Tip: Repurpose your best social media content into enhanced 'Best Of Social' roundup articles using AI to drive more engagement and value from your posts.

      Tune In Now!

      Donโ€™t miss out on this insightful episode where Jonny and Pascal unpack the latest trends from Google I/O and provide actionable tips to optimize your website for the AI-driven future. Listen to Episode 28 of the 90 Day Website Mastery Podcast today!

      Subscribe and Connect

      • Subscribe to the 90 Day Website Mastery Podcast on your favorite platform.
      • Connect with us on LinkedIn:
      • Jonny Ross
      • Pascal Fintoni

      For more details and to join the 90 Day Website Mastery Programme, visit 90 Day Marketing Mastery.

      Call to Action


      Transform your website into a powerful business tool with our expert advice and innovative solutions. See you there!

      Chapters:

      00:00:16

      Introduction to Episode 28 - Introduction to the 90 day website mastery program and a preview of the topics to be discussed in this episode, including the Google I.O. Conference.

      Introduction to the 9th day website mastery program and a preview of the topics to be discussed in this episode, including the Google I.O. Conference.

      00:01:15

      -


      Segments of the 90 Day Website Mastery Podcast - Overview of the 4 segments of the 90 Day Website Mastery podcast, including 'You Ask, We Answer', 'Website Stories', 'Website Engine Room', and 'Website Call to Action'.


      Overview of the 4 segments of the 90 Day Website Mastery podcast, including 'You Ask, We Answer', 'Website Stories', 'Website Engine Room', and 'Website Call to Action'.

      00:02:02


      -


      Reflections on the Google I.O. Conference - Discussion about the Google I.O. Conference, the future of Google search results, and the impact of AI on search engine optimization.


      Discussion about the Google I.O. Conference, the future of Google search results, and the impact of AI on search engine optimization.

      00:03:17


      -


      AI Summaries and Search Results - Exploration of Google's use of AI to generate summaries in search results, potential impact on website traffic, and the implications for search engine optimization.


      Exploration of Google's use of AI to generate summaries in search results, potential impact on website traffic, and the implications for search engine optimization.

      00:08:17


      -


      Impact of AI on Productivity Tools - Discussion on the impact of AI on productivity tools such as Gmail, Google Docs, and expense form automation.


      Discussion on the impact of AI on productivity tools such as Gmail, Google Docs, and expense form automation.

      00:18:11


      -


      Boost Spaces App Recommendation - Introduction to the Boost Spaces app, a web app for data consolidation, synchronization, and automation of processes.


      Introduction to the Boost Spaces app, a web app for data consolidation, synchronization, and automation of processes.

      00:22:29


      -


      Introduction to Snipcast.io - Introduction to Snipcast.io, a tool for creating summaries and key takeaways from podcasts and YouTube videos.


      Introduction to Snipcast.io, a tool for creating summaries and key takeaways from podcasts and YouTube videos.

      00:24:23


      -


      Website Call to Action: Dynamic FAQs - Recommendation to use dynamic FAQs with accordion drop-downs to answer people's questions and enhance the user experience.


      Recommendation to use dynamic FAQs with accordion drop-downs to answer people's questions and enhance the user experience.

      00:27:16


      -


      Website Call to Action: Enhanced Best of Social Roundup - Recommendation to use AI to create an enhanced best of social roundup from social media posts, repurposing the content for the website.


      Recommendation to use AI to create an enhanced best of social roundup from social media posts, repurposing the content for the website.

      00:30:16


      ]]>      277bb9ad-709e-451a-aab6-e1c5c3e0b8e0Thu, 06 Jun 2024 11:30:00 +010031:41falsefull107107      #106 The Future-Ready Brand: Mitch Duckler's Blueprint for Tomorrowโ€™s Branding#106 The Future-Ready Brand: Mitch Duckler's Blueprint for Tomorrowโ€™s BrandingIntroduction to Future-Ready Branding

      Welcome to this enlightening episode of Jonny Ross Fractional CMO, where we dive deep with Mitch Duckler, author and branding expert, into what it takes to build a brand that not only survives but thrives in the future. Discover cutting-edge insights straight from the minds of the world's top CMOs.

      What is a Future-Ready Brand?

      Learn from Mitch about the essential characteristics that define a future-ready brand. We discuss the importance of integrating purpose with business goals and how this synergy can drive a brand forward amidst rapid technological and societal changes.

      Emerging Technologies in Branding

      Mitch shares his expert insights on how emerging technologies like artificial intelligence, the Metaverse, and augmented reality are transforming the branding landscape. Understand how these technologies can personalize customer experiences and redefine engagement.

      Purpose-Driven Branding: Beyond the Buzzword

      Hear Mitch debunk the myths of purpose-washing and explain how genuine purpose-driven branding can be implemented effectively. Learn how to align your brand authentically with societal values without falling into the trap of superficial branding tactics.

      CMO Insights: Navigating Brand Challenges

      Mitch discusses his interactions with 43 CMOs from global giants like McDonald's, PepsiCo, and BMW. Uncover common themes and innovative strategies these leading marketers are employing to tackle today's branding challenges.

      AI and Marketing: Risks and Rewards

      Explore the dual-edged sword of AI in marketing as Mitch elaborates on both the opportunities and the pitfalls. From enhancing customer segmentation to the risks of data privacy, get a balanced view on how AI is reshaping marketing departments across industries.

      Gen Z and the New Market Dynamics

      Understand the impact of Gen Z on current marketing strategies. Mitch explains the 'me vs. we' dynamic of Gen Z and how brands can effectively engage with this influential demographic without compromising their core values.

      Conclusion and Call to Action

      We wrap up with key takeaways from Mitch Duckler on making your brand resilient and adaptable for the future. Mitch also shares where listeners can find more about his work and his latest book, 'The Future-Ready Brand.'

      Where to Find Mitch Duckler

      Connect with Mitch through his official site at https://fullsurge.com, follow him on LinkedIn, or check out his TEDx talk "Discover Your Differentiator". For deeper insights, pick up a copy of 'The Future-Ready Brand' available at major book retailers.

      Engage with Us

      Loved this episode? Have thoughts or questions about future-ready branding? Join the conversation on our social media channels or leave us a review on Apple Podcasts. We love hearing from you!

      Subscribe and Stay Updated

      Donโ€™t miss out on our upcoming episodes with more thought leaders like Mitch Duckler. Subscribe to Jonny Ross Fractional CMO on Apple Podcasts and stay at the forefront of marketing and branding innovations.


      Topics:


      00:12 - 10:07

      Future Ready Brand

      Purpose in Branding

      CMOs Insights

      Emerging Technologies

      AI in Marketing

      Privacy Concerns

      Compliance and Legal

      10:08 - 20:06

      data privacy and regulation

      generative AI

      content marketing

      creativity

      emotion

      human touch

      branding

      societal implications

      purpose

      Gen Z

      technology

      emerging technologies

      marketing

      authenticity

      transparency

      connection

      experience

      sub brands

      portfolio

      profit

      triple bottom line

      people

      planet

      sustainability

      green movement

      20:06 - 29:59

      Purpose-driven marketing

      Hyper-personalization

      Online and offline integration

      Experiential marketing

      Extended reality technologies

      Content generation and marketing

      29:59 - 39:54

      AI-generated content

      ChatGPT

      systemic biases

      data integrity

      hallucinations

      short form content

      long form content

      social media

      human talent

      creativity

      emotions

      experimenting with emerging technologies

      surrendering control to consumers

      influencer marketing

      brand protection

      future ready brand book

      contact information

      39:54 - 40:36

      pre-order

      fantastic information

      Mitch

      Jonny Ross Fractional CMO

      watching

      listening


      ]]>      Introduction to Future-Ready Branding

      Welcome to this enlightening episode of Jonny Ross Fractional CMO, where we dive deep with Mitch Duckler, author and branding expert, into what it takes to build a brand that not only survives but thrives in the future. Discover cutting-edge insights straight from the minds of the world's top CMOs.

      What is a Future-Ready Brand?

      Learn from Mitch about the essential characteristics that define a future-ready brand. We discuss the importance of integrating purpose with business goals and how this synergy can drive a brand forward amidst rapid technological and societal changes.

      Emerging Technologies in Branding

      Mitch shares his expert insights on how emerging technologies like artificial intelligence, the Metaverse, and augmented reality are transforming the branding landscape. Understand how these technologies can personalize customer experiences and redefine engagement.

      Purpose-Driven Branding: Beyond the Buzzword

      Hear Mitch debunk the myths of purpose-washing and explain how genuine purpose-driven branding can be implemented effectively. Learn how to align your brand authentically with societal values without falling into the trap of superficial branding tactics.

      CMO Insights: Navigating Brand Challenges

      Mitch discusses his interactions with 43 CMOs from global giants like McDonald's, PepsiCo, and BMW. Uncover common themes and innovative strategies these leading marketers are employing to tackle today's branding challenges.

      AI and Marketing: Risks and Rewards

      Explore the dual-edged sword of AI in marketing as Mitch elaborates on both the opportunities and the pitfalls. From enhancing customer segmentation to the risks of data privacy, get a balanced view on how AI is reshaping marketing departments across industries.

      Gen Z and the New Market Dynamics

      Understand the impact of Gen Z on current marketing strategies. Mitch explains the 'me vs. we' dynamic of Gen Z and how brands can effectively engage with this influential demographic without compromising their core values.

      Conclusion and Call to Action

      We wrap up with key takeaways from Mitch Duckler on making your brand resilient and adaptable for the future. Mitch also shares where listeners can find more about his work and his latest book, 'The Future-Ready Brand.'

      Where to Find Mitch Duckler

      Connect with Mitch through his official site at https://fullsurge.com, follow him on LinkedIn, or check out his TEDx talk "Discover Your Differentiator". For deeper insights, pick up a copy of 'The Future-Ready Brand' available at major book retailers.

      Engage with Us

      Loved this episode? Have thoughts or questions about future-ready branding? Join the conversation on our social media channels or leave us a review on Apple Podcasts. We love hearing from you!

      Subscribe and Stay Updated

      Donโ€™t miss out on our upcoming episodes with more thought leaders like Mitch Duckler. Subscribe to Jonny Ross Fractional CMO on Apple Podcasts and stay at the forefront of marketing and branding innovations.


      Topics:


      00:12 - 10:07

      Future Ready Brand

      Purpose in Branding

      CMOs Insights

      Emerging Technologies

      AI in Marketing

      Privacy Concerns

      Compliance and Legal

      10:08 - 20:06

      data privacy and regulation

      generative AI

      content marketing

      creativity

      emotion

      human touch

      branding

      societal implications

      purpose

      Gen Z

      technology

      emerging technologies

      marketing

      authenticity

      transparency

      connection

      experience

      sub brands

      portfolio

      profit

      triple bottom line

      people

      planet

      sustainability

      green movement

      20:06 - 29:59

      Purpose-driven marketing

      Hyper-personalization

      Online and offline integration

      Experiential marketing

      Extended reality technologies

      Content generation and marketing

      29:59 - 39:54

      AI-generated content

      ChatGPT

      systemic biases

      data integrity

      hallucinations

      short form content

      long form content

      social media

      human talent

      creativity

      emotions

      experimenting with emerging technologies

      surrendering control to consumers

      influencer marketing

      brand protection

      future ready brand book

      contact information

      39:54 - 40:36

      pre-order

      fantastic information

      Mitch

      Jonny Ross Fractional CMO

      watching

      listening


      ]]>      6893433b-1ca4-4c9d-a4fc-792ecbb46a30Tue, 21 May 2024 00:00:00 +010040:40falsefull106106      #105 Maximizing Your Personal Brand and Website Performance: Insights and Tools#105 Maximizing Your Personal Brand and Website Performance: Insights and ToolsWelcome to Episode 27 of the Website Mastery Podcast!

      Hosted by digital marketing gurus Jonny Ross and Pascal Fintoni, this episode is packed with actionable tips and valuable insights designed to elevate your website's performance and enhance your personal brand. Whether you're tuning in live or catching up later, we're thrilled to have you join us!

      Personal Branding: To Change Your Domain or Not?

      Jonny and Pascal kick off the episode by tackling a listener-submitted question about the pros and cons of using personal names as domain names. This discussion is crucial for anyone considering how to best use their personal brand for business advantage.

      Key Takeaways:

      • Understand when to use your personal name for better branding.
      • Learn the impact of personal domains on future business scalability.

      Cutting the Clutter: What to Remove From Your Website Now

      In response to "13 Things To Remove From Your Website Immediately" by Andy Crestodina, Jonny and Pascal share their perspectives on outdated website elements that could be hurting your user experience.

      Key Takeaways:

      • Discover specific website features that should be eliminated to improve clarity and user engagement.
      • Hear expert opinions on common website mistakes and how to avoid them.

      Essential Tools for Every Website Manager

      Explore indispensable tools that can revolutionize the way you manage and create content for your website. This segment introduces Cloudflare for enhanced security and Emojis Wiki for effective communication through visuals.

      Key Takeaways:

      • Learn about tools that can protect and accelerate your site.
      • Get tips on using emojis correctly to enhance rather than confuse your message.

      Action Steps to Immediately Improve Your Website

      Jonny advises on implementing schema markup to boost SEO, while Pascal emphasizes the importance of refreshing your FAQs with visual storytelling to make your site more engaging and informative.

      Key Takeaways:

      • Steps to implement schema markup for better search engine recognition.
      • Strategies to update your FAQs to address newer customer inquiries effectively.

      Why Tune In?

      • Practical advice: From optimizing your personal brand to enhancing website security and performance.
      • Expert insights: Benefit from Jonny and Pascal's extensive experience in digital marketing.
      • Interactive discussion: Engage with the co-hosts live and get your questions answered.

      Join us for this information-packed episode to transform your website into a more effective tool for your business. For more insights and to join our community, visit 90daymarketingmastery.com and follow us for the latest updates and expert advice.

      Chapters:

      00:00:16 - Introduction - Introduction to the Website Mastery Podcast series, live streaming platforms, and the 90-day website mastery program.

      Discussion on the importance of personal branding and domain name choices for businesses, including the pros and cons of using a personal brand name in the domain.


      00:09:38 - Website Stories - Review and analysis of a video by Orbit Media on 13 things to remove from a website immediately, including a selection of 3 key points from the video.


      Recommendation of CloudFlare for website performance, security, and SEO optimization, highlighting its benefits and ease of use.


      00:23:42 - Website Call to Action - Discussion on the importance of schema markup implementation for search engine optimization and the review and refresh of FAQ sections on websites with a focus on visual storytelling.


      Recap of the key topics covered in the episode and a call to action for viewers to use the episode as an agenda for their next website meeting.

      ]]>      Welcome to Episode 27 of the Website Mastery Podcast!

      Hosted by digital marketing gurus Jonny Ross and Pascal Fintoni, this episode is packed with actionable tips and valuable insights designed to elevate your website's performance and enhance your personal brand. Whether you're tuning in live or catching up later, we're thrilled to have you join us!

      Personal Branding: To Change Your Domain or Not?

      Jonny and Pascal kick off the episode by tackling a listener-submitted question about the pros and cons of using personal names as domain names. This discussion is crucial for anyone considering how to best use their personal brand for business advantage.

      Key Takeaways:

      • Understand when to use your personal name for better branding.
      • Learn the impact of personal domains on future business scalability.

      Cutting the Clutter: What to Remove From Your Website Now

      In response to "13 Things To Remove From Your Website Immediately" by Andy Crestodina, Jonny and Pascal share their perspectives on outdated website elements that could be hurting your user experience.

      Key Takeaways:

      • Discover specific website features that should be eliminated to improve clarity and user engagement.
      • Hear expert opinions on common website mistakes and how to avoid them.

      Essential Tools for Every Website Manager

      Explore indispensable tools that can revolutionize the way you manage and create content for your website. This segment introduces Cloudflare for enhanced security and Emojis Wiki for effective communication through visuals.

      Key Takeaways:

      • Learn about tools that can protect and accelerate your site.
      • Get tips on using emojis correctly to enhance rather than confuse your message.

      Action Steps to Immediately Improve Your Website

      Jonny advises on implementing schema markup to boost SEO, while Pascal emphasizes the importance of refreshing your FAQs with visual storytelling to make your site more engaging and informative.

      Key Takeaways:

      • Steps to implement schema markup for better search engine recognition.
      • Strategies to update your FAQs to address newer customer inquiries effectively.

      Why Tune In?

      • Practical advice: From optimizing your personal brand to enhancing website security and performance.
      • Expert insights: Benefit from Jonny and Pascal's extensive experience in digital marketing.
      • Interactive discussion: Engage with the co-hosts live and get your questions answered.

      Join us for this information-packed episode to transform your website into a more effective tool for your business. For more insights and to join our community, visit 90daymarketingmastery.com and follow us for the latest updates and expert advice.

      Chapters:

      00:00:16 - Introduction - Introduction to the Website Mastery Podcast series, live streaming platforms, and the 90-day website mastery program.

      Discussion on the importance of personal branding and domain name choices for businesses, including the pros and cons of using a personal brand name in the domain.


      00:09:38 - Website Stories - Review and analysis of a video by Orbit Media on 13 things to remove from a website immediately, including a selection of 3 key points from the video.


      Recommendation of CloudFlare for website performance, security, and SEO optimization, highlighting its benefits and ease of use.


      00:23:42 - Website Call to Action - Discussion on the importance of schema markup implementation for search engine optimization and the review and refresh of FAQ sections on websites with a focus on visual storytelling.


      Recap of the key topics covered in the episode and a call to action for viewers to use the episode as an agenda for their next website meeting.

      ]]>      ec6e837c-bf7e-471c-96ac-e0eca0d2101cSat, 11 May 2024 00:00:00 +010031:39falsefull105105      #104 Revitalise Your Blog & Master Your Website#104 Revitalise Your Blog & Master Your WebsiteWelcome to Episode 26 of the 90-Day Website Mastery Podcast! Jonny Ross and Pascal Fintoni are back with another engaging episode packed with expert insights and actionable advice for website owners and content creators.

      ๐Ÿ”น Segment Breakdown:

      • You Ask, We Answer: Tackling blogger burnout and content repetition. Feel like you're on repeat with your blog posts? Jonny and Pascal discuss strategies to keep your content fresh and engaging.
      • Website Stories: Unveiling 'The Ultimate Website Toolkit' - a comprehensive guide featuring 50 essential tools to enhance your website. Dive into the creation and curation process behind this invaluable resource.
      • The Website Engine Room: Discover tools that transform your approach to SEO and content creation. Jonny introduces SpyFu for competitor analysis, while Pascal shares a revolutionary content outline generator to streamline your content planning.
      • Website Call to Action: Immediate steps to optimize your website, focusing on color scheme adjustments for improved accessibility and user comfort, and revisiting your websiteโ€™s to-do list to prioritize impactful changes.

      ๐Ÿ”น Key Takeaways:

      • Understand the importance of revitalizing your blogging strategy to maintain engagement and relevance.
      • Explore practical tools that simplify and enhance your website management and content creation efforts.
      • Learn how small tweaks, like optimizing color schemes and tackling key website tasks, can significantly enhance user experience and SEO.

      ๐Ÿ”น Episode Highlights:

      • Insightful discussions on overcoming content fatigue and the importance of continual learning and adaptation in digital content creation.
      • An in-depth look at 'The Ultimate Website Toolkit', discussing each toolโ€™s role in building a proud and efficient website.
      • Practical advice on how to apply these tools directly to your website management practices for immediate results.

      ๐Ÿ”น Action Steps:

      • Consider the tools discussed in this episode to address specific challenges on your website.
      • Reflect on your content strategy to ensure it remains fresh and engaging for your audience.
      • Implement the recommended color scheme optimization to enhance accessibility and user interaction on your site.

      ๐Ÿ”น Join Us Live:

      Catch the excitement and learn directly from the experts by joining us for the live podcast sessions! Your input can drive our content, helping us address your specific challenges and interests in upcoming episodes.

      ๐Ÿ”น Connect with Us:

      Have questions or need personalized advice? Book a discovery call with Jonny or Pascal at 90daymarketingmastery.com, and let us help you make your website a success!

      Donโ€™t forget to download 'The Ultimate Website Toolkit' from the show notes and check out how these 50 tools can transform your website management experience.

      ๐Ÿ‘‹ See you in the next episode for more insights and actionable tips. Keep enhancing your web presence and driving towards digital excellence!

      Chapters:

      00:00:16 - Introduction to 90-Day Website Mastery Program


      Introduction to the 90-Day Website Mastery Program, including the live broadcast on various platforms, the format of the show, and the segments included in each episode.


      00:01:34 -Reclaiming Your Online Space


      Discussion on the importance of reclaiming your online space, reflecting on the website experience, and making practical adjustments for online visitors.


      00:02:34 - The Importance of Blogging


      Insights into the importance of blogging, addressing the feeling of repetition, and the value of blogging for business processes and engagement.


      00:04:16 - Understanding the Essence of Blogging


      Discussion on the essence of blogging, including the types of content typically found in a blog and the importance of redefining the term 'blog'.


      00:05:39 - Content Creation and Repurposing


      Exploration of content creation for internal purposes, challenges in content creation, and the concept of upcycling and repurposing content.


      00:06:32 - The Evolution of Blogging


      Discussion on the evolution of blogging, the shift in content formats, and the importance of adapting to changes in content creation.


      00:07:36 - Revitalizing Your Blog


      Insights into revitalizing blog content, the impact of dark mode on website design, and the significance of color scheme optimization for accessibility and user experience.


      00:11:46 - The Ultimate Website Toolkit, Volume 1


      Launch of the Ultimate Website Toolkit, Volume 1, featuring 50 handpicked tools to improve website management and performance.


      00:17:20 - Website Engine Room: SpyFu.com


      Introduction to SpyFu.com, a tool for analyzing competitors' SEO strategies and refining SEO and pay-per-click campaigns.


      00:19:14 - Website Engine Room: Content Outline Generator


      Introduction to a content outline generator tool for creating article outlines using AI technology and keyword input.


      00:22:07 - Website Call to Action: Color Scheme Optimization


      Call to action for color scheme optimization, focusing on accessibility, dark mode, and the impact of color schemes on user experience.


      00:25:58 - Website Call to Action: The Ultimate Website Toolkit


      Encouragement to download the Ultimate Website Toolkit, Volume 1, and use the tools to address top website action items and challenges.


      00:27:09 - Closing Remarks and Future Engagement


      Closing remarks, invitation for audience feedback, and anticipation for future episodes and engagement.

      ]]>      Welcome to Episode 26 of the 90-Day Website Mastery Podcast! Jonny Ross and Pascal Fintoni are back with another engaging episode packed with expert insights and actionable advice for website owners and content creators.

      ๐Ÿ”น Segment Breakdown:

      • You Ask, We Answer: Tackling blogger burnout and content repetition. Feel like you're on repeat with your blog posts? Jonny and Pascal discuss strategies to keep your content fresh and engaging.
      • Website Stories: Unveiling 'The Ultimate Website Toolkit' - a comprehensive guide featuring 50 essential tools to enhance your website. Dive into the creation and curation process behind this invaluable resource.
      • The Website Engine Room: Discover tools that transform your approach to SEO and content creation. Jonny introduces SpyFu for competitor analysis, while Pascal shares a revolutionary content outline generator to streamline your content planning.
      • Website Call to Action: Immediate steps to optimize your website, focusing on color scheme adjustments for improved accessibility and user comfort, and revisiting your websiteโ€™s to-do list to prioritize impactful changes.

      ๐Ÿ”น Key Takeaways:

      • Understand the importance of revitalizing your blogging strategy to maintain engagement and relevance.
      • Explore practical tools that simplify and enhance your website management and content creation efforts.
      • Learn how small tweaks, like optimizing color schemes and tackling key website tasks, can significantly enhance user experience and SEO.

      ๐Ÿ”น Episode Highlights:

      • Insightful discussions on overcoming content fatigue and the importance of continual learning and adaptation in digital content creation.
      • An in-depth look at 'The Ultimate Website Toolkit', discussing each toolโ€™s role in building a proud and efficient website.
      • Practical advice on how to apply these tools directly to your website management practices for immediate results.

      ๐Ÿ”น Action Steps:

      • Consider the tools discussed in this episode to address specific challenges on your website.
      • Reflect on your content strategy to ensure it remains fresh and engaging for your audience.
      • Implement the recommended color scheme optimization to enhance accessibility and user interaction on your site.

      ๐Ÿ”น Join Us Live:

      Catch the excitement and learn directly from the experts by joining us for the live podcast sessions! Your input can drive our content, helping us address your specific challenges and interests in upcoming episodes.

      ๐Ÿ”น Connect with Us:

      Have questions or need personalized advice? Book a discovery call with Jonny or Pascal at 90daymarketingmastery.com, and let us help you make your website a success!

      Donโ€™t forget to download 'The Ultimate Website Toolkit' from the show notes and check out how these 50 tools can transform your website management experience.

      ๐Ÿ‘‹ See you in the next episode for more insights and actionable tips. Keep enhancing your web presence and driving towards digital excellence!

      Chapters:

      00:00:16 - Introduction to 90-Day Website Mastery Program


      Introduction to the 90-Day Website Mastery Program, including the live broadcast on various platforms, the format of the show, and the segments included in each episode.


      00:01:34 -Reclaiming Your Online Space


      Discussion on the importance of reclaiming your online space, reflecting on the website experience, and making practical adjustments for online visitors.


      00:02:34 - The Importance of Blogging


      Insights into the importance of blogging, addressing the feeling of repetition, and the value of blogging for business processes and engagement.


      00:04:16 - Understanding the Essence of Blogging


      Discussion on the essence of blogging, including the types of content typically found in a blog and the importance of redefining the term 'blog'.


      00:05:39 - Content Creation and Repurposing


      Exploration of content creation for internal purposes, challenges in content creation, and the concept of upcycling and repurposing content.


      00:06:32 - The Evolution of Blogging


      Discussion on the evolution of blogging, the shift in content formats, and the importance of adapting to changes in content creation.


      00:07:36 - Revitalizing Your Blog


      Insights into revitalizing blog content, the impact of dark mode on website design, and the significance of color scheme optimization for accessibility and user experience.


      00:11:46 - The Ultimate Website Toolkit, Volume 1


      Launch of the Ultimate Website Toolkit, Volume 1, featuring 50 handpicked tools to improve website management and performance.


      00:17:20 - Website Engine Room: SpyFu.com


      Introduction to SpyFu.com, a tool for analyzing competitors' SEO strategies and refining SEO and pay-per-click campaigns.


      00:19:14 - Website Engine Room: Content Outline Generator


      Introduction to a content outline generator tool for creating article outlines using AI technology and keyword input.


      00:22:07 - Website Call to Action: Color Scheme Optimization


      Call to action for color scheme optimization, focusing on accessibility, dark mode, and the impact of color schemes on user experience.


      00:25:58 - Website Call to Action: The Ultimate Website Toolkit


      Encouragement to download the Ultimate Website Toolkit, Volume 1, and use the tools to address top website action items and challenges.


      00:27:09 - Closing Remarks and Future Engagement


      Closing remarks, invitation for audience feedback, and anticipation for future episodes and engagement.

      ]]>      f0af7815-10b6-453c-9038-698a79bce983Tue, 07 May 2024 18:00:00 +010030:41falsefull104104      #103 Navigating Social Media's 'Penalties,' SEO Priorities for 2024, and Essential Web Tools#103 Navigating Social Media's 'Penalties,' SEO Priorities for 2024, and Essential Web Tools๐Ÿš€ Episode Overview:

      Join Jonny Ross and Pascal Fintoni for a deep dive into effective website strategies and the latest in SEO for 2024. This episode covers practical tips on social media linking, the importance of SEO, and the tools every website manager needs.

      ๐Ÿ“Œ Episode Highlights:

      1. Welcome & Introduction

      • Hosts: Jonny Ross & Pascal Fintoni
      • Focus: Enhancing your website's impact and pride in your digital presence.

      1. You Ask, We Answer

      • Topic: Do social media platforms penalize links to external websites?
      • Insight: Jonny and Pascal debunk myths and discuss strategies to use social media effectively without harming your site's traffic.

      1. Website Stories

      • Feature: Review of "5 SEO Strategies to Embrace in 2024" by Chitra Iyer on CMSWire.
      • Discussion: Trends in SEO that emphasize user intent, multi-platform strategy, and the shift from keywords to comprehensive digital presence.

      1. The Website Engine Room

      • Tools Highlighted:Jonnyโ€™s Pick: Linked Helper - Enhances LinkedIn activity through automation.
      • Pascalโ€™s Recommendation: EmbedResponsively.com - Ensures videos are displayed optimally on all devices.

      1. The Website Call to Action

      • Jonnyโ€™s Tip: Implement AI chatbots to improve real-time interaction on your site.
      • Pascalโ€™s Advice: Pre-plan content for industry events to ensure timely and relevant updates.

      ๐Ÿ”— Useful Links:


      ๐Ÿ“… Whatโ€™s Next:

      Stay tuned for the next episode where we will unveil a special announcement in our Website Engine Room segment! Visit 90daymarketingmastery.com for more information and to book your discovery call.

      ๐Ÿ“ฌ Get Involved:

      Implement the tips from todayโ€™s episode and share your results with us for a chance to be featured on the show!

      ๐Ÿ‘‹ Parting Note:

      Enjoy a creative montage as you jot down your action steps from today's insights. Donโ€™t forget to follow or subscribe for more valuable episodes!

      Chapters:

      00:00:16

      -

      Introduction

      Introduction to episode 25 of the 90-day website mastery podcast and discussion about the purpose of the podcast.

      00:03:15

      -

      You Ask, We Answer

      Discussion

      about the relationship between social media, websites, and YouTube. The

      impact of sharing website links on social media posts and the behavior

      of users in interacting with posts.

      00:10:25

      -

      Website Stories

      Discussion

      of an article about 5 SEO strategies to embrace in 2024. The evolving

      role of search engine optimization and its impact on audience intent and

      content ecosystems.

      00:19:16

      -

      Website Engine Room

      Recommendations

      for using Linked Helper to automate tasks on LinkedIn and

      embedresponsively.com to create responsive videos for websites.

      00:24:35

      -

      Website Call to Action

      Recommendation

      to research and implement an AI chatbot on websites to enhance

      engagement and responsiveness. Also, the importance of preparing for

      industry events to create seamless event roundups.

      00:30:11

      -

      Discovery Call Booking

      Information on booking a discovery call with the hosts.

      00:30:38

      -

      Engagement Request

      Encouragement to engage by sharing and subscribing.

      00:30:55

      -

      Audience Engagement

      Importance of audience engagement and call to action.

      00:31:30

      -

      Closing Remarks

      Farewell and announcement of a fun video and audio montage.


      ]]>      ๐Ÿš€ Episode Overview:

      Join Jonny Ross and Pascal Fintoni for a deep dive into effective website strategies and the latest in SEO for 2024. This episode covers practical tips on social media linking, the importance of SEO, and the tools every website manager needs.

      ๐Ÿ“Œ Episode Highlights:

      1. Welcome & Introduction

      • Hosts: Jonny Ross & Pascal Fintoni
      • Focus: Enhancing your website's impact and pride in your digital presence.

      1. You Ask, We Answer

      • Topic: Do social media platforms penalize links to external websites?
      • Insight: Jonny and Pascal debunk myths and discuss strategies to use social media effectively without harming your site's traffic.

      1. Website Stories

      • Feature: Review of "5 SEO Strategies to Embrace in 2024" by Chitra Iyer on CMSWire.
      • Discussion: Trends in SEO that emphasize user intent, multi-platform strategy, and the shift from keywords to comprehensive digital presence.

      1. The Website Engine Room

      • Tools Highlighted:Jonnyโ€™s Pick: Linked Helper - Enhances LinkedIn activity through automation.
      • Pascalโ€™s Recommendation: EmbedResponsively.com - Ensures videos are displayed optimally on all devices.

      1. The Website Call to Action

      • Jonnyโ€™s Tip: Implement AI chatbots to improve real-time interaction on your site.
      • Pascalโ€™s Advice: Pre-plan content for industry events to ensure timely and relevant updates.

      ๐Ÿ”— Useful Links:


      ๐Ÿ“… Whatโ€™s Next:

      Stay tuned for the next episode where we will unveil a special announcement in our Website Engine Room segment! Visit 90daymarketingmastery.com for more information and to book your discovery call.

      ๐Ÿ“ฌ Get Involved:

      Implement the tips from todayโ€™s episode and share your results with us for a chance to be featured on the show!

      ๐Ÿ‘‹ Parting Note:

      Enjoy a creative montage as you jot down your action steps from today's insights. Donโ€™t forget to follow or subscribe for more valuable episodes!

      Chapters:

      00:00:16

      -

      Introduction

      Introduction to episode 25 of the 90-day website mastery podcast and discussion about the purpose of the podcast.

      00:03:15

      -

      You Ask, We Answer

      Discussion

      about the relationship between social media, websites, and YouTube. The

      impact of sharing website links on social media posts and the behavior

      of users in interacting with posts.

      00:10:25

      -

      Website Stories

      Discussion

      of an article about 5 SEO strategies to embrace in 2024. The evolving

      role of search engine optimization and its impact on audience intent and

      content ecosystems.

      00:19:16

      -

      Website Engine Room

      Recommendations

      for using Linked Helper to automate tasks on LinkedIn and

      embedresponsively.com to create responsive videos for websites.

      00:24:35

      -

      Website Call to Action

      Recommendation

      to research and implement an AI chatbot on websites to enhance

      engagement and responsiveness. Also, the importance of preparing for

      industry events to create seamless event roundups.

      00:30:11

      -

      Discovery Call Booking

      Information on booking a discovery call with the hosts.

      00:30:38

      -

      Engagement Request

      Encouragement to engage by sharing and subscribing.

      00:30:55

      -

      Audience Engagement

      Importance of audience engagement and call to action.

      00:31:30

      -

      Closing Remarks

      Farewell and announcement of a fun video and audio montage.


      ]]>      861f79fa-d036-4d1f-bb98-0882361bea6aMon, 15 Apr 2024 18:00:00 +010032:38falsefull103103      #102 Website Success: Pricing Strategies, Google's Latest Feature & Essential Tools#102 Website Success: Pricing Strategies, Google's Latest Feature & Essential ToolsWelcome to Episode 24 of the '90 Day Website Mastery Podcast' โ€” the audio companion that walks hand-in-hand with the 90-Day Website Mastery Program, where we share actionable advice and insights for you to take pride in your online presence!

      ๐ŸŽ™๏ธ Segments Overview:

      1. You Ask, We Answer:

      • The Big Question: Should you share your fees and prices on your website?
      • The Insight: Jonny and Pascal weigh in on this emotionally charged topic, discussing the impact of transparency versus strategic pricing. They share their takes on the delicate balance of revealing costs and adding value to services without presenting just the numbers.

      1. Website Stories:

      • Topic of Discussion: Googleโ€™s โ€˜Circle to Searchโ€™ feature.
      • The Impression: The co-hosts dissect Google's innovative search method that uses touchscreen capabilities to interact with images for instant search results. They mull over the potential this has for business owners in marketing their products and services more interactively.

      1. The Website Engine Room:

      • Tools to Enhance Your Website:Pascal introduces SimilarWeb, a platform for website analysis and discovering new web spaces.
      • Jonny recommends Typeform for building interactive and beautiful forms, surveys, and quizzes to engage audiences and collect data efficiently.

      1. The Website Call to Action:

      • Immediate Actions for Improvement:Jonny suggests adding related content to pages for increased engagement and SEO benefits.
      • Pascal urges a reevaluation of the โ€˜Contact Usโ€™ page design to enhance user experience and conversions.

      ๐Ÿ“Œ Main Takeaways:

      • Engagement is key โ€” finding ways to keep your audience interacting with your site is crucial.
      • Transparency builds trust โ€” being upfront with pricing can filter the right clients and save time.
      • Content is not just king; its kingdom is vast โ€” use your content to establish authority and connection.
      • Website design matters โ€” every page, especially your contact page, should reflect your brandโ€™s essence and value.

      ๐Ÿ’ก Reflection:

      Jonny and Pascal remind us that a website is more than a digital business card; it's a conversation, an experience, and a journey for your visitor. Whether it's through pricing transparency, engaging storytelling, leveraging smart tools, or a call to action that sparks a connection โ€” every element should make your audience as excited about your website as you are.

      For more details and to book a discovery call, visit 90 Day Marketing Mastery.

      Up Next:

      Stay tuned for Episode 25, and in the meantime, we'd love to hear from you! Send your questions, share your favorite apps, and let us see the changes you've implemented on your website. We're here to celebrate your steps towards a website youโ€™re proud of.

      Until next time, keep optimising, keep creating, and let's make those websites work wonders!

      ๐ŸŽ‰ Enjoyed this episode? Share it with your network, subscribe for more tips, and let us know your thoughts in the comments!

      Timestamps:

      The website mastery podcast introduction (00:00:16)

      Introduction to the podcast and its segments.

      Should I share my fees and prices on my website? (00:01:33)

      Debate on whether to display prices on websites for both B2C and B2B businesses.


      Google's Circle to Search feature (00:09:07)

      Announcement of Google's new search feature for smartphones using touch screen interaction.


      Typeform for interactive forms, surveys, and quizzes (00:18:18)

      Discussion about Typeform, a tool for creating engaging and interactive forms, surveys, and quizzes.


      Similar Sites for market research and content curation (00:20:24)

      Explanation of Similar Sites, a tool for finding similar websites for market research and content curation.


      Google's latest feature (00:21:55)

      Discussion on Google's tool for content gathering and advertising, and its innovative features for speeding up content search.


      Referring sites dashboard (00:22:24)

      Overview of a useful dashboard for SEO practitioners and content marketers, and its benefits for analyzing referring site traffic.


      Website call to action (00:23:11)

      The importance of related content in improving search engine optimization, engagement, and user trust, and its impact on link building strategy.


      Reconnecting with content (00:25:18)

      The significance of revisiting and showcasing related content to keep users engaged and build trust, with examples and practical tips.


      Designing the contact us page (00:25:26)

      The neglected but crucial role of the contact page, and the opportunity it presents to stand out and engage users effectively.


      Increasing user experience and transparency (00:27:34)

      The focus on enhancing user experience, demonstrating value, and promoting transparency in pricing strategies.


      Reflection and engagement (00:28:36)

      The hosts' surprise at the alignment of their separate research findings, emphasizing the importance of engagement and pride in website management.

      ]]>      Welcome to Episode 24 of the '90 Day Website Mastery Podcast' โ€” the audio companion that walks hand-in-hand with the 90-Day Website Mastery Program, where we share actionable advice and insights for you to take pride in your online presence!

      ๐ŸŽ™๏ธ Segments Overview:

      1. You Ask, We Answer:

      • The Big Question: Should you share your fees and prices on your website?
      • The Insight: Jonny and Pascal weigh in on this emotionally charged topic, discussing the impact of transparency versus strategic pricing. They share their takes on the delicate balance of revealing costs and adding value to services without presenting just the numbers.

      1. Website Stories:

      • Topic of Discussion: Googleโ€™s โ€˜Circle to Searchโ€™ feature.
      • The Impression: The co-hosts dissect Google's innovative search method that uses touchscreen capabilities to interact with images for instant search results. They mull over the potential this has for business owners in marketing their products and services more interactively.

      1. The Website Engine Room:

      • Tools to Enhance Your Website:Pascal introduces SimilarWeb, a platform for website analysis and discovering new web spaces.
      • Jonny recommends Typeform for building interactive and beautiful forms, surveys, and quizzes to engage audiences and collect data efficiently.

      1. The Website Call to Action:

      • Immediate Actions for Improvement:Jonny suggests adding related content to pages for increased engagement and SEO benefits.
      • Pascal urges a reevaluation of the โ€˜Contact Usโ€™ page design to enhance user experience and conversions.

      ๐Ÿ“Œ Main Takeaways:

      • Engagement is key โ€” finding ways to keep your audience interacting with your site is crucial.
      • Transparency builds trust โ€” being upfront with pricing can filter the right clients and save time.
      • Content is not just king; its kingdom is vast โ€” use your content to establish authority and connection.
      • Website design matters โ€” every page, especially your contact page, should reflect your brandโ€™s essence and value.

      ๐Ÿ’ก Reflection:

      Jonny and Pascal remind us that a website is more than a digital business card; it's a conversation, an experience, and a journey for your visitor. Whether it's through pricing transparency, engaging storytelling, leveraging smart tools, or a call to action that sparks a connection โ€” every element should make your audience as excited about your website as you are.

      For more details and to book a discovery call, visit 90 Day Marketing Mastery.

      Up Next:

      Stay tuned for Episode 25, and in the meantime, we'd love to hear from you! Send your questions, share your favorite apps, and let us see the changes you've implemented on your website. We're here to celebrate your steps towards a website youโ€™re proud of.

      Until next time, keep optimising, keep creating, and let's make those websites work wonders!

      ๐ŸŽ‰ Enjoyed this episode? Share it with your network, subscribe for more tips, and let us know your thoughts in the comments!

      Timestamps:

      The website mastery podcast introduction (00:00:16)

      Introduction to the podcast and its segments.

      Should I share my fees and prices on my website? (00:01:33)

      Debate on whether to display prices on websites for both B2C and B2B businesses.


      Google's Circle to Search feature (00:09:07)

      Announcement of Google's new search feature for smartphones using touch screen interaction.


      Typeform for interactive forms, surveys, and quizzes (00:18:18)

      Discussion about Typeform, a tool for creating engaging and interactive forms, surveys, and quizzes.


      Similar Sites for market research and content curation (00:20:24)

      Explanation of Similar Sites, a tool for finding similar websites for market research and content curation.


      Google's latest feature (00:21:55)

      Discussion on Google's tool for content gathering and advertising, and its innovative features for speeding up content search.


      Referring sites dashboard (00:22:24)

      Overview of a useful dashboard for SEO practitioners and content marketers, and its benefits for analyzing referring site traffic.


      Website call to action (00:23:11)

      The importance of related content in improving search engine optimization, engagement, and user trust, and its impact on link building strategy.


      Reconnecting with content (00:25:18)

      The significance of revisiting and showcasing related content to keep users engaged and build trust, with examples and practical tips.


      Designing the contact us page (00:25:26)

      The neglected but crucial role of the contact page, and the opportunity it presents to stand out and engage users effectively.


      Increasing user experience and transparency (00:27:34)

      The focus on enhancing user experience, demonstrating value, and promoting transparency in pricing strategies.


      Reflection and engagement (00:28:36)

      The hosts' surprise at the alignment of their separate research findings, emphasizing the importance of engagement and pride in website management.

      ]]>      b3d58c27-5475-4807-96af-3fbbf7ba0b84Sun, 24 Mar 2024 00:15:00 +010031:21falsefull102102      #101 Revolutionising Sales with Empathy: Harry Spaight on Servant Selling and Building Trust#101 Revolutionising Sales with Empathy: Harry Spaight on Servant Selling and Building TrustIn this captivating episode, Jonny Ross sits down with Harry Spaight, a trailblazer in the world of sales, to explore the profound concept of servant selling. Harry, an acclaimed keynote speaker, author, and podcast host, delves into how leading with dignity and empathy can redefine success in sales. From his early days influenced by mission work to his impactful book "Selling with Dignity," Harry shares his journey and insights into creating meaningful, trust-based relationships with clients. Tune in to discover how servant selling can transform your sales approach, enhance client relationships, and lead to lasting success.

      In This Episode, You Will Learn:


      1. Harry's Unique Journey into Servant Selling (00:00:58) - Discover Harry's transition from mission work to sales and how it shaped his servant selling philosophy.
      2. The Core Principles of Servant Selling (00:01:42) - Understand what servant selling entails and how it contrasts with traditional sales tactics.
      3. Building Genuine Connections (00:02:47) - Insights into the importance of listening and focusing on the client's needs rather than the sale.
      4. Overcoming Common Sales Challenges (00:25:12) - Strategies to handle rejection and ghosting from prospects with grace and perseverance.
      5. Providing Value Beyond the Sale (00:32:24) - Tips on nurturing long-term relationships and adding value to clients even after the sale.
      6. Digital Engagement and Building Trust (00:18:59) - How to leverage digital platforms to authenticate your sales approach and connect with clients.
      7. Advice for New and Seasoned Sales Professionals (00:32:42) - Foundational advice for newcomers and a fresh perspective for veterans in sales.


      Resources Mentioned:

      • "Selling with Dignity" by Harry Spaight
      • Sales Made Easy Podcast by Harry Spaight


      Connect with Harry Spaight:

      - Website: Selling with Dignity

      - LinkedIn: Harry Spaight

      - Instagram: @harryspaight

      - Twitter: @HarrySpaight1



      Jonny and Harry wrap up the episode with key takeaways and encourage listeners to embrace servant selling for more ethical and effective sales practices. Don't forget to subscribe for more insightful conversations and share this episode with those looking to revolutionize their sales approach!


      Timestamps:

      The transformative world of sales (00:00:13)

      Introduction to the episode's focus and guest, Harry Speight, and the concept of servant selling.


      The concept of servant selling (00:01:23)

      Harry explains the concept of servant selling and its transformation of traditional sales approach.


      Serving others and providing value (00:02:31)

      Harry discusses the importance of serving others and providing value to build genuine connections.


      Networking and building trust (00:03:09)

      The importance of networking, building trust, and having meaningful conversations with potential clients.


      Targeting the right prospects (00:07:31)

      Harry explains how to define and target the right prospects for effective sales conversations.


      Long-term impact of servant selling (00:09:52)

      The impact of servant selling on building long-term relationships and trust with clients.


      Authenticity and building relationships (00:11:07)

      The importance of authenticity in building relationships and the impact of insincerity in sales.


      Selling outcomes, not products (00:16:04)

      The significance of selling outcomes and the impact of focusing on clients' needs rather than the products or services.


      The role of digital marketing (00:18:59)

      The importance of digital presence, authenticity, and genuine engagement in building trust and credibility.


      Effective email communication (00:20:12)

      The value of providing relevant and relatable content in email communication to engage potential clients.


      The message resonates (00:21:49)

      Harry discusses the types of clients he works with and emphasizes the importance of putting the other person first in sales.


      Balancing friendship and business (00:23:10)

      Harry addresses the challenge of balancing friendship and business in sales and the need to ask for the business.


      Overcoming the fear of rejection (00:25:12)

      Harry provides advice on overcoming the fear of rejection and the common occurrence of people not being interested in a sales pitch.


      Re-engaging after being ghosted (00:28:20)

      Harry discusses re-engaging with potential clients who have ghosted and emphasizes the importance of providing value without being pushy.


      Adopting a servant selling mindset (00:32:42)

      Harry shares advice for those new to sales, emphasizing the importance of serving while not being afraid to ask for the next step.


      Adapting to changing sales landscape (00:35:11)

      Harry addresses the need for experienced sales professionals to adapt to the changing sales landscape and suggests a different approach to engage with prospects.


      Connecting with Harry Speight (00:37:16)

      Harry directs listeners to his website for resources on servant selling and mentions an upcoming website launch.

      ]]>      In this captivating episode, Jonny Ross sits down with Harry Spaight, a trailblazer in the world of sales, to explore the profound concept of servant selling. Harry, an acclaimed keynote speaker, author, and podcast host, delves into how leading with dignity and empathy can redefine success in sales. From his early days influenced by mission work to his impactful book "Selling with Dignity," Harry shares his journey and insights into creating meaningful, trust-based relationships with clients. Tune in to discover how servant selling can transform your sales approach, enhance client relationships, and lead to lasting success.

      In This Episode, You Will Learn:


      1. Harry's Unique Journey into Servant Selling (00:00:58) - Discover Harry's transition from mission work to sales and how it shaped his servant selling philosophy.
      2. The Core Principles of Servant Selling (00:01:42) - Understand what servant selling entails and how it contrasts with traditional sales tactics.
      3. Building Genuine Connections (00:02:47) - Insights into the importance of listening and focusing on the client's needs rather than the sale.
      4. Overcoming Common Sales Challenges (00:25:12) - Strategies to handle rejection and ghosting from prospects with grace and perseverance.
      5. Providing Value Beyond the Sale (00:32:24) - Tips on nurturing long-term relationships and adding value to clients even after the sale.
      6. Digital Engagement and Building Trust (00:18:59) - How to leverage digital platforms to authenticate your sales approach and connect with clients.
      7. Advice for New and Seasoned Sales Professionals (00:32:42) - Foundational advice for newcomers and a fresh perspective for veterans in sales.


      Resources Mentioned:

      • "Selling with Dignity" by Harry Spaight
      • Sales Made Easy Podcast by Harry Spaight


      Connect with Harry Spaight:

      - Website: Selling with Dignity

      - LinkedIn: Harry Spaight

      - Instagram: @harryspaight

      - Twitter: @HarrySpaight1



      Jonny and Harry wrap up the episode with key takeaways and encourage listeners to embrace servant selling for more ethical and effective sales practices. Don't forget to subscribe for more insightful conversations and share this episode with those looking to revolutionize their sales approach!


      Timestamps:

      The transformative world of sales (00:00:13)

      Introduction to the episode's focus and guest, Harry Speight, and the concept of servant selling.


      The concept of servant selling (00:01:23)

      Harry explains the concept of servant selling and its transformation of traditional sales approach.


      Serving others and providing value (00:02:31)

      Harry discusses the importance of serving others and providing value to build genuine connections.


      Networking and building trust (00:03:09)

      The importance of networking, building trust, and having meaningful conversations with potential clients.


      Targeting the right prospects (00:07:31)

      Harry explains how to define and target the right prospects for effective sales conversations.


      Long-term impact of servant selling (00:09:52)

      The impact of servant selling on building long-term relationships and trust with clients.


      Authenticity and building relationships (00:11:07)

      The importance of authenticity in building relationships and the impact of insincerity in sales.


      Selling outcomes, not products (00:16:04)

      The significance of selling outcomes and the impact of focusing on clients' needs rather than the products or services.


      The role of digital marketing (00:18:59)

      The importance of digital presence, authenticity, and genuine engagement in building trust and credibility.


      Effective email communication (00:20:12)

      The value of providing relevant and relatable content in email communication to engage potential clients.


      The message resonates (00:21:49)

      Harry discusses the types of clients he works with and emphasizes the importance of putting the other person first in sales.


      Balancing friendship and business (00:23:10)

      Harry addresses the challenge of balancing friendship and business in sales and the need to ask for the business.


      Overcoming the fear of rejection (00:25:12)

      Harry provides advice on overcoming the fear of rejection and the common occurrence of people not being interested in a sales pitch.


      Re-engaging after being ghosted (00:28:20)

      Harry discusses re-engaging with potential clients who have ghosted and emphasizes the importance of providing value without being pushy.


      Adopting a servant selling mindset (00:32:42)

      Harry shares advice for those new to sales, emphasizing the importance of serving while not being afraid to ask for the next step.


      Adapting to changing sales landscape (00:35:11)

      Harry addresses the need for experienced sales professionals to adapt to the changing sales landscape and suggests a different approach to engage with prospects.


      Connecting with Harry Speight (00:37:16)

      Harry directs listeners to his website for resources on servant selling and mentions an upcoming website launch.

      ]]>      f9c0050c-85d2-40c1-8f4a-6411175d3bc0Sun, 17 Mar 2024 16:00:00 +010039:19falsefull101101      #100 Boosting Engagement & Growth: The Power of Blog Comments & Essential Website Tools#100 Boosting Engagement & Growth: The Power of Blog Comments & Essential Website ToolsWelcome to Episode 23 of the '90-Day Website Mastery Podcast,' where we not only celebrate the milestone of our 100th episode in the Jonny Ross Fractional CMO series but also delve deep into the nuances of website engagement and growth strategies. Join Jonny Ross and Pascal Fintoni as they share their expert insights and actionable tips to empower you and your website.

      In This Episode:

      Celebrating 100 Episodes: We kick off this special episode by marking a significant milestone - the 100th episode of Jonny Ross's Fractional CMO podcast series. Reflect with us on the journey, the lessons learned, and the value of consistent content creation.

      You Ask, We Answer: Blog Comments for SEO

      • Should you keep the comments section on your blog?
      • Unraveling the SEO benefits and managing spammy comments.
      • Jonny and Pascal's take on engagement vs. quality control.

      Website Stories: Navigating Through Website Growth Stages

      • An in-depth review of "Guiding Your Website Through Its 4 Stages Of Growth" by Kahl Orr.
      • Key takeaways and how they apply to your website's evolution.

      The Website Engine Room: Tools to Elevate Your Site

      • Pascal's Pick: Discover copyright-free photos and visuals with Adobe's Free Stock Images to enhance your web content.
      • Jonny's Recommendation: Explore the power of Zapier for automating tasks and streamlining your workflow, connecting your favorite apps for maximum efficiency.

      The Website Call To Action: Immediate Actions for Website Enhancement

      • Jonny suggests implementing a 'sticky menu' for better navigation and user experience.
      • Pascal advises on minimizing distractions with YouTube embeds using a simple URL tweak.

      Reflection and Roundup: As we celebrate this 100th episode milestone, we reflect on the importance of continuous learning, adaptation, and the power of sharing knowledge. We're committed to helping you make your website work harder for you, ensuring it's something you can be proud of.

      Engage With Us: We love hearing from our listeners! Share your thoughts, questions, or suggestions with us in the comments. Your insights could be featured in our upcoming episodes!

      Stay Connected: Don't miss out on future episodes and valuable insights. Subscribe to the '90-Day Website Mastery Podcast' and join our community of website enthusiasts.

      Thank you for joining us on this journey to 100 episodes, and here's to many more filled with learning, growth, and success!

      Timestamps:

      The 90 Day Website Mastery Podcast (00:00:16)

      Introduction to the podcast and celebration of the 100th episode of Johnny Ross's Fractional CMO podcast.


      The Comment Section on a Blog (00:03:43)

      Debate about whether to switch on or off the comment section on a blog, considering SEO benefits and potential drawbacks of spammy comments.


      Stages of Website Growth (00:08:07)

      Discussion of the four stages of website growth: do it yourself, startup mentality, established business, and enterprise solution, emphasizing the importance of the initial phase.


      Website Engine Room: Zapier (00:17:10)

      Explanation of the benefits of using Zapier for automation, enhancing productivity, reducing errors, and saving time in repetitive tasks.


      Website Engine Room: Adobe Stock Photography (00:18:54)

      Introduction to Adobe's offering of free stock photography and 2D/3D images, providing unique and stylish content for creating blog header images.


      These are the timestamps covered in the podcast episode transcription segment.


      Choosing Unique Images for Your Website (00:21:44)

      Pascal discusses the importance of using unique images and how to find copyright-free photos on Adobe Stock.


      Improving Website Call to Action (00:23:30)

      Johnny suggests implementing a sticky menu to improve user experience and keep visitors on the website.


      Embedding YouTube Videos (00:25:05)

      Pascal explains how to embed YouTube videos on a website while controlling the suggested videos at the end.


      Reflection and Roundup (00:29:21)

      Johnny reflects on the topics covered in the episode and expresses gratitude for the audience's support.

      ]]>      Welcome to Episode 23 of the '90-Day Website Mastery Podcast,' where we not only celebrate the milestone of our 100th episode in the Jonny Ross Fractional CMO series but also delve deep into the nuances of website engagement and growth strategies. Join Jonny Ross and Pascal Fintoni as they share their expert insights and actionable tips to empower you and your website.

      In This Episode:

      Celebrating 100 Episodes: We kick off this special episode by marking a significant milestone - the 100th episode of Jonny Ross's Fractional CMO podcast series. Reflect with us on the journey, the lessons learned, and the value of consistent content creation.

      You Ask, We Answer: Blog Comments for SEO

      • Should you keep the comments section on your blog?
      • Unraveling the SEO benefits and managing spammy comments.
      • Jonny and Pascal's take on engagement vs. quality control.

      Website Stories: Navigating Through Website Growth Stages

      • An in-depth review of "Guiding Your Website Through Its 4 Stages Of Growth" by Kahl Orr.
      • Key takeaways and how they apply to your website's evolution.

      The Website Engine Room: Tools to Elevate Your Site

      • Pascal's Pick: Discover copyright-free photos and visuals with Adobe's Free Stock Images to enhance your web content.
      • Jonny's Recommendation: Explore the power of Zapier for automating tasks and streamlining your workflow, connecting your favorite apps for maximum efficiency.

      The Website Call To Action: Immediate Actions for Website Enhancement

      • Jonny suggests implementing a 'sticky menu' for better navigation and user experience.
      • Pascal advises on minimizing distractions with YouTube embeds using a simple URL tweak.

      Reflection and Roundup: As we celebrate this 100th episode milestone, we reflect on the importance of continuous learning, adaptation, and the power of sharing knowledge. We're committed to helping you make your website work harder for you, ensuring it's something you can be proud of.

      Engage With Us: We love hearing from our listeners! Share your thoughts, questions, or suggestions with us in the comments. Your insights could be featured in our upcoming episodes!

      Stay Connected: Don't miss out on future episodes and valuable insights. Subscribe to the '90-Day Website Mastery Podcast' and join our community of website enthusiasts.

      Thank you for joining us on this journey to 100 episodes, and here's to many more filled with learning, growth, and success!

      Timestamps:

      The 90 Day Website Mastery Podcast (00:00:16)

      Introduction to the podcast and celebration of the 100th episode of Johnny Ross's Fractional CMO podcast.


      The Comment Section on a Blog (00:03:43)

      Debate about whether to switch on or off the comment section on a blog, considering SEO benefits and potential drawbacks of spammy comments.


      Stages of Website Growth (00:08:07)

      Discussion of the four stages of website growth: do it yourself, startup mentality, established business, and enterprise solution, emphasizing the importance of the initial phase.


      Website Engine Room: Zapier (00:17:10)

      Explanation of the benefits of using Zapier for automation, enhancing productivity, reducing errors, and saving time in repetitive tasks.


      Website Engine Room: Adobe Stock Photography (00:18:54)

      Introduction to Adobe's offering of free stock photography and 2D/3D images, providing unique and stylish content for creating blog header images.


      These are the timestamps covered in the podcast episode transcription segment.


      Choosing Unique Images for Your Website (00:21:44)

      Pascal discusses the importance of using unique images and how to find copyright-free photos on Adobe Stock.


      Improving Website Call to Action (00:23:30)

      Johnny suggests implementing a sticky menu to improve user experience and keep visitors on the website.


      Embedding YouTube Videos (00:25:05)

      Pascal explains how to embed YouTube videos on a website while controlling the suggested videos at the end.


      Reflection and Roundup (00:29:21)

      Johnny reflects on the topics covered in the episode and expresses gratitude for the audience's support.

      ]]>      ca10c971-61ba-40e2-8a0e-69434c35f878Mon, 11 Mar 2024 14:34:00 +010032:28falsefull100100      #99 Leveraging National Days for Content Marketing & Navigating the Cookie Deadline#99 Leveraging National Days for Content Marketing & Navigating the Cookie DeadlineHosts: Jonny Ross and Pascal Fintoni

      Segment 1: You Ask, We Answer

      • Discussion Topic: The effectiveness of national and international days in content marketing and website traffic generation.
      • Key Takeaways: Jonny and Pascal debate the merits of leveraging these days for marketing strategies. The consensus? They must align with your brand, resonate with your audience, and be part of a broader campaign rather than one-off content pieces.

      Segment 2: Website Stories

      • Featured Article: "Google to Disable Third Party Cookies for 1% of Chrome Users" by Matt Southern from Search Engine Journal.
      • Insights: A crucial discussion on the impending changes in digital marketing due to privacy policies and the impact on data tracking. Businesses are advised to prepare and adapt to these changes for continued success in online advertising.

      Segment 3: The Website Engine Room

      • Tool Recommendations:Pascal's Pick: Google My Business - An underutilised tool that can significantly enhance your online presence.
      • Jonny's Pick: KWFinder - A keyword research tool ideal for discovering long-tail keywords with low competition, perfect for driving targeted traffic.

      Segment 4: The Website Call to Action

      • Jonny's CTA: Add subtle animations and transitions to your website to guide users' attention and enhance the user experience.
      • Pascal's CTA: Draw inspiration from blog header images outside your industry to refresh and modernize your site's design.

      Final Thoughts:

      Jonny and Pascal wrap up by reflecting on the importance of website pride and the impact of thoughtful content and design. They encourage listeners to apply the episode's advice and share their progress.

      Reminder:

      Don't forget to visit 90daymarketingmastery.com for more resources and to book a discovery call with Jonny or Pascal. Share your website updates, questions, and favorite apps for a chance to be featured in the next episode.

      Next Episode Teaser:

      Stay tuned for Episode 23, where we'll explore new SEO challenges and opportunities in 2024, dissecting the latest trends and tools to keep your website at the top of its game.

      Connect with Us:

      • We're live on YouTube, LinkedIn, Facebook, and available as an audio podcast for on-the-go tips.
      • Leave us a review and share with a friend if you find our insights helpful.

      Until next time, enjoy a creative montage of tips and tricks from today's episode, and start making your website work smarter!

      Timestamps


      00:00:14 (00:00:14)

      Introduction to the podcast episode.

      Johnny and Pascal introduce the episode and discuss the focus on website improvement.


      00:01:44 (00:01:44)

      You Ask, We Answer: National and International Days for Content Marketing.

      Debate on the relevance and effectiveness of using national and international days for content marketing and website traffic generation.


      00:08:32 (00:08:32)

      Website Stories: Google to Disable Third-Party Cookies.

      Discussion on Google's plan to disable third-party cookies and its impact on digital marketing and data tracking.


      00:18:44 (00:18:44)

      Website Engine Room: New Discovery - Mangles KW Finder.

      Introduction and discussion of the Mangles KW Finder as a keyword research tool for driving targeted traffic to a website.


      00:19:48 (00:19:48)

      Website Engine Room: Google My Business.

      Exploration of the potential benefits and features of Google My Business for enhancing a business's online presence.


      Each topic is presented using Markdown format.


      Google My Business Optimization (00:21:48)

      Discussion on the importance of fully utilizing Google My Business for reputation management and customer interaction.


      Importance of Google My Business (00:22:41)

      Emphasizing the necessity of setting up and optimizing Google My Business profiles and utilizing its tools for content promotion.


      Enhancing User Engagement (00:23:40)

      The significance of live chat and optimizing Google profiles for increased audience interaction, especially for consumer businesses.


      Control and Communication (00:24:07)

      Highlighting the need for businesses to take control of their Google business profiles and the lack of communication from Google regarding profile features.


      Website Call to Action (00:25:22)

      Suggesting the use of subtle animations and transitions to enhance user experience and engagement on websites.


      Modernizing Blog Header Images (00:26:53)

      Encouraging research and inspiration from other sectors to modernize blog header images for a more engaging and thoughtful website experience.


      Summary and Call to Action Recap (00:28:54)

      Recap of previous episodes' topics and the importance of implementing relevant and impactful changes to website content and design.


      Conclusion and Future Engagement (00:30:07)

      Closing remarks and encouragement for audience engagement, along with a preview of future episodes and a call for feedback.

      ]]>      Hosts: Jonny Ross and Pascal Fintoni

      Segment 1: You Ask, We Answer

      • Discussion Topic: The effectiveness of national and international days in content marketing and website traffic generation.
      • Key Takeaways: Jonny and Pascal debate the merits of leveraging these days for marketing strategies. The consensus? They must align with your brand, resonate with your audience, and be part of a broader campaign rather than one-off content pieces.

      Segment 2: Website Stories

      • Featured Article: "Google to Disable Third Party Cookies for 1% of Chrome Users" by Matt Southern from Search Engine Journal.
      • Insights: A crucial discussion on the impending changes in digital marketing due to privacy policies and the impact on data tracking. Businesses are advised to prepare and adapt to these changes for continued success in online advertising.

      Segment 3: The Website Engine Room

      • Tool Recommendations:Pascal's Pick: Google My Business - An underutilised tool that can significantly enhance your online presence.
      • Jonny's Pick: KWFinder - A keyword research tool ideal for discovering long-tail keywords with low competition, perfect for driving targeted traffic.

      Segment 4: The Website Call to Action

      • Jonny's CTA: Add subtle animations and transitions to your website to guide users' attention and enhance the user experience.
      • Pascal's CTA: Draw inspiration from blog header images outside your industry to refresh and modernize your site's design.

      Final Thoughts:

      Jonny and Pascal wrap up by reflecting on the importance of website pride and the impact of thoughtful content and design. They encourage listeners to apply the episode's advice and share their progress.

      Reminder:

      Don't forget to visit 90daymarketingmastery.com for more resources and to book a discovery call with Jonny or Pascal. Share your website updates, questions, and favorite apps for a chance to be featured in the next episode.

      Next Episode Teaser:

      Stay tuned for Episode 23, where we'll explore new SEO challenges and opportunities in 2024, dissecting the latest trends and tools to keep your website at the top of its game.

      Connect with Us:

      • We're live on YouTube, LinkedIn, Facebook, and available as an audio podcast for on-the-go tips.
      • Leave us a review and share with a friend if you find our insights helpful.

      Until next time, enjoy a creative montage of tips and tricks from today's episode, and start making your website work smarter!

      Timestamps


      00:00:14 (00:00:14)

      Introduction to the podcast episode.

      Johnny and Pascal introduce the episode and discuss the focus on website improvement.


      00:01:44 (00:01:44)

      You Ask, We Answer: National and International Days for Content Marketing.

      Debate on the relevance and effectiveness of using national and international days for content marketing and website traffic generation.


      00:08:32 (00:08:32)

      Website Stories: Google to Disable Third-Party Cookies.

      Discussion on Google's plan to disable third-party cookies and its impact on digital marketing and data tracking.


      00:18:44 (00:18:44)

      Website Engine Room: New Discovery - Mangles KW Finder.

      Introduction and discussion of the Mangles KW Finder as a keyword research tool for driving targeted traffic to a website.


      00:19:48 (00:19:48)

      Website Engine Room: Google My Business.

      Exploration of the potential benefits and features of Google My Business for enhancing a business's online presence.


      Each topic is presented using Markdown format.


      Google My Business Optimization (00:21:48)

      Discussion on the importance of fully utilizing Google My Business for reputation management and customer interaction.


      Importance of Google My Business (00:22:41)

      Emphasizing the necessity of setting up and optimizing Google My Business profiles and utilizing its tools for content promotion.


      Enhancing User Engagement (00:23:40)

      The significance of live chat and optimizing Google profiles for increased audience interaction, especially for consumer businesses.


      Control and Communication (00:24:07)

      Highlighting the need for businesses to take control of their Google business profiles and the lack of communication from Google regarding profile features.


      Website Call to Action (00:25:22)

      Suggesting the use of subtle animations and transitions to enhance user experience and engagement on websites.


      Modernizing Blog Header Images (00:26:53)

      Encouraging research and inspiration from other sectors to modernize blog header images for a more engaging and thoughtful website experience.


      Summary and Call to Action Recap (00:28:54)

      Recap of previous episodes' topics and the importance of implementing relevant and impactful changes to website content and design.


      Conclusion and Future Engagement (00:30:07)

      Closing remarks and encouragement for audience engagement, along with a preview of future episodes and a call for feedback.

      ]]>      333d331b-2ece-4edf-9ff7-c4337ebcbdbeTue, 30 Jan 2024 11:00:00 +010032:09falsefull9999      #98 LinkedIn Strategies for Women over 40 - Empowering, Confidence and High-Value Networking#98 LinkedIn Strategies for Women over 40 - Empowering, Confidence and High-Value NetworkingHost: Jonny Ross

      Guest: Karen Yankovich

      Episode Overview:

      In this insightful episode, Jonny Ross is joined by LinkedIn expert Karen Yankovich to discuss the unique challenges and opportunities for women over 40 in the world of digital branding and networking. Karen shares her expert strategies on how women can leverage LinkedIn to enhance their professional presence, build high-value networks, and step confidently into their roles in the business world.

      Key Topics Discussed:

      Why Focus on Women Over 40:

      • Understanding the need for distinct strategies for women over 40 in digital marketing and personal branding.


      LinkedIn Mastery:

      • Karen's top tips for optimising LinkedIn profiles.
      • Strategies for expanding professional networks on LinkedIn.


      Overcoming Imposter Syndrome:

      • Addressing common challenges faced by women over 40.
      • Building confidence and overcoming imposter syndrome.


      Building High-Value Networks:

      • Karen's insights on relationship building on LinkedIn.
      • Leveraging LinkedIn for high-ticket opportunities.


      Mindset and Confidence Building:

      • The importance of mindset in professional success.
      • Techniques for stepping into a powerful and confident professional identity.


      Resources and Links:

      • https://www.linkedin.com/in/karenyankovich/
      • https://karenyankovich.com/
      • Take the Quiz: https://karenyankovich.com/quiz/
      • https://podcasts.apple.com/gb/podcast/good-girls-get-rich-podcast/id1308227233

      Connect with Us:

      • https://podcast.jonnyross.com/
      • https://www.linkedin.com/in/jonnyross/

      Final Thoughts:

      Karen's expertise and passion for empowering women shine throughout the episode, offering listeners practical advice, relatable insights, and motivation to take their professional presence to the next level. Tune in to gain valuable knowledge on mastering LinkedIn, embracing your expertise, and building a network that aligns with your career goals.


      Timestamps

      Women over 40 (00:00:11)

      Karen Yankovic explains why women over 40 need distinct strategies on LinkedIn and how they can harness the platform to amplify their professional presence.


      Podcast and Mindset (00:02:39)

      Karen discusses her podcast, "Good Girls Get Rich," and the mindset component in building a successful digital presence.


      Misconceptions about LinkedIn (00:03:27)

      Karen addresses the misconceptions about LinkedIn, such as it being too corporate and full of spam, and explains the platform's potential for relationship building.


      Imposter Syndrome (00:10:44)

      Karen delves into imposter syndrome, its impact on women over 40, and strategies for overcoming it.


      LinkedIn Strategies (00:14:32)

      Karen outlines the importance of providing value and building relationships on LinkedIn, using examples of successful outreach efforts.


      The importance of intentional connections (00:19:07)

      Emphasizing the need for intentional, meaningful connections at conferences and through white papers to create opportunities.


      Standing out at conferences (00:21:23)

      Discussing strategies for standing out at conferences, such as connecting with speakers and utilizing LinkedIn to reach potential clients.


      Optimizing LinkedIn profile (00:23:14)

      Exploring the significance of positioning LinkedIn profiles as personal brands rather than traditional resumes, and the importance of the "About" section.


      Utilizing LinkedIn creator mode (00:25:18)

      Explaining the benefits of using LinkedIn creator mode for showcasing content and positioning oneself as a thought leader.


      Effective LinkedIn posting frequency (00:26:06)

      Addressing the optimal posting frequency on LinkedIn and the importance of consistent content to stay top of mind.


      Building relationships with journalists (00:28:09)

      Highlighting the value of engaging with journalists on social media and the impact of sharing and tagging their content.


      Empowering mindset and resources (00:30:08)

      Promoting a free assessment and resources to help individuals understand their strengths and develop a confident mindset for success on LinkedIn.

      ]]>      Host: Jonny Ross

      Guest: Karen Yankovich

      Episode Overview:

      In this insightful episode, Jonny Ross is joined by LinkedIn expert Karen Yankovich to discuss the unique challenges and opportunities for women over 40 in the world of digital branding and networking. Karen shares her expert strategies on how women can leverage LinkedIn to enhance their professional presence, build high-value networks, and step confidently into their roles in the business world.

      Key Topics Discussed:

      Why Focus on Women Over 40:

      • Understanding the need for distinct strategies for women over 40 in digital marketing and personal branding.


      LinkedIn Mastery:

      • Karen's top tips for optimising LinkedIn profiles.
      • Strategies for expanding professional networks on LinkedIn.


      Overcoming Imposter Syndrome:

      • Addressing common challenges faced by women over 40.
      • Building confidence and overcoming imposter syndrome.


      Building High-Value Networks:

      • Karen's insights on relationship building on LinkedIn.
      • Leveraging LinkedIn for high-ticket opportunities.


      Mindset and Confidence Building:

      • The importance of mindset in professional success.
      • Techniques for stepping into a powerful and confident professional identity.


      Resources and Links:

      • https://www.linkedin.com/in/karenyankovich/
      • https://karenyankovich.com/
      • Take the Quiz: https://karenyankovich.com/quiz/
      • https://podcasts.apple.com/gb/podcast/good-girls-get-rich-podcast/id1308227233

      Connect with Us:

      • https://podcast.jonnyross.com/
      • https://www.linkedin.com/in/jonnyross/

      Final Thoughts:

      Karen's expertise and passion for empowering women shine throughout the episode, offering listeners practical advice, relatable insights, and motivation to take their professional presence to the next level. Tune in to gain valuable knowledge on mastering LinkedIn, embracing your expertise, and building a network that aligns with your career goals.


      Timestamps

      Women over 40 (00:00:11)

      Karen Yankovic explains why women over 40 need distinct strategies on LinkedIn and how they can harness the platform to amplify their professional presence.


      Podcast and Mindset (00:02:39)

      Karen discusses her podcast, "Good Girls Get Rich," and the mindset component in building a successful digital presence.


      Misconceptions about LinkedIn (00:03:27)

      Karen addresses the misconceptions about LinkedIn, such as it being too corporate and full of spam, and explains the platform's potential for relationship building.


      Imposter Syndrome (00:10:44)

      Karen delves into imposter syndrome, its impact on women over 40, and strategies for overcoming it.


      LinkedIn Strategies (00:14:32)

      Karen outlines the importance of providing value and building relationships on LinkedIn, using examples of successful outreach efforts.


      The importance of intentional connections (00:19:07)

      Emphasizing the need for intentional, meaningful connections at conferences and through white papers to create opportunities.


      Standing out at conferences (00:21:23)

      Discussing strategies for standing out at conferences, such as connecting with speakers and utilizing LinkedIn to reach potential clients.


      Optimizing LinkedIn profile (00:23:14)

      Exploring the significance of positioning LinkedIn profiles as personal brands rather than traditional resumes, and the importance of the "About" section.


      Utilizing LinkedIn creator mode (00:25:18)

      Explaining the benefits of using LinkedIn creator mode for showcasing content and positioning oneself as a thought leader.


      Effective LinkedIn posting frequency (00:26:06)

      Addressing the optimal posting frequency on LinkedIn and the importance of consistent content to stay top of mind.


      Building relationships with journalists (00:28:09)

      Highlighting the value of engaging with journalists on social media and the impact of sharing and tagging their content.


      Empowering mindset and resources (00:30:08)

      Promoting a free assessment and resources to help individuals understand their strengths and develop a confident mindset for success on LinkedIn.

      ]]>      f8d96fc7-4661-4f72-b0cf-0bc0e61496b8Mon, 22 Jan 2024 22:25:00 +010032:29falsefull9898      #97 Crafting a Winning 2024 Website Action Plan & Mastering SEO Tools#97 Crafting a Winning 2024 Website Action Plan & Mastering SEO ToolsWelcome to Episode 21 of the '90-Day Website Mastery Podcast'. In this episode, Jonny Ross and Pascal Fintoni dive deep into the essentials of crafting a winning website action plan for 2024. They also explore mastering SEO tools to enhance your website's performance. This episode is packed with actionable advice, insightful discussions, and practical tools to elevate your website in the new year.

      Segments:


      Creating a Meaningful Website Action Plan for 2024

      • Jonny and Pascal discuss the importance of a structured and inspiring website action plan.
      • Key focus areas include platform usability, SEO optimisation, and aligning content with audience needs.
      • Insight into the 90-Day Website Mastery Healthcheck methodology.
      • 90-Day Website Mastery Healthcheck


      Mastering SEO Tools for Website Optimisation

      • Exploration of essential SEO tools like Screaming Frog SEO Spider and GoPro's Quik app.
      • Discussion on how these tools can streamline website management and content creation.
      • Links to tools: Screaming Frog SEO Spider, QUIK by GoPro


      2024 Website Trends and Mobile SERP Innovations

      • Analysis of the latest website trends for 2024, including new mobile search engine result page layouts.
      • Discussion on how these trends influence website design and user experience.


      Website Call to Action: Immediate Enhancement Strategies

      • Jonny's suggestion: Implement gated content for lead generation.
      • Pascal's advice: Compile a retrospective and forecast article involving customer and influencer feedback.


      Outro:

      Jonny and Pascal wrap up the episode, inviting listeners to implement the strategies discussed. They encourage feedback and sharing updates on website enhancements for potential shoutouts in future episodes.

      Further Resources:


      Call to Action:

      • Share your questions, app preferences, and website links after implementing the suggested changes.
      • Subscribe, like, and share the podcast to support us.
      • Stay tuned for our next episode, and in the meantime, enjoy a fun video and audio montage.



      Timestamps:

      Creating a Meaningful Website Action Plan (00:01:30)

      Jonny and Pascal discuss the importance of creating a meaningful website action plan for 2024 and share insights on the key elements to consider in the plan.


      Recent Mobile Search Trends (00:13:43)

      Pascal shares insights on recent mobile search trends related to website management and optimization, including changes in Google's mobile search results and highlights 20 website design and user experience trends for 2024.


      The timestamps covered in the podcast episode transcription segment are provided above with the corresponding topics and their start times.


      Bold Typography and Depth in Design (00:19:17)

      Discussion on the use of bold typography and creating depth in website design, influenced by television and social media.


      Website Engine Room Tools (00:21:24)

      Recommendations for website management tools, including Screaming Frog SEO Spider and Quick, a video editing app.


      Gated Content Strategy (00:25:07)

      Advice on gating valuable content behind a signup form to generate leads and potential future clients.


      Industry Data Utilization (00:27:43)

      Utilizing industry data for retrospective articles and engaging key contacts for contributions, with a focus on reputation management.


      Conclusion and Call to Action (00:28:25)

      Closing remarks, encouraging feedback, sharing, and subscription, and promoting the 90 Day Website Mastery program.

      ]]>      Welcome to Episode 21 of the '90-Day Website Mastery Podcast'. In this episode, Jonny Ross and Pascal Fintoni dive deep into the essentials of crafting a winning website action plan for 2024. They also explore mastering SEO tools to enhance your website's performance. This episode is packed with actionable advice, insightful discussions, and practical tools to elevate your website in the new year.

      Segments:


      Creating a Meaningful Website Action Plan for 2024

      • Jonny and Pascal discuss the importance of a structured and inspiring website action plan.
      • Key focus areas include platform usability, SEO optimisation, and aligning content with audience needs.
      • Insight into the 90-Day Website Mastery Healthcheck methodology.
      • 90-Day Website Mastery Healthcheck


      Mastering SEO Tools for Website Optimisation

      • Exploration of essential SEO tools like Screaming Frog SEO Spider and GoPro's Quik app.
      • Discussion on how these tools can streamline website management and content creation.
      • Links to tools: Screaming Frog SEO Spider, QUIK by GoPro


      2024 Website Trends and Mobile SERP Innovations

      • Analysis of the latest website trends for 2024, including new mobile search engine result page layouts.
      • Discussion on how these trends influence website design and user experience.


      Website Call to Action: Immediate Enhancement Strategies

      • Jonny's suggestion: Implement gated content for lead generation.
      • Pascal's advice: Compile a retrospective and forecast article involving customer and influencer feedback.


      Outro:

      Jonny and Pascal wrap up the episode, inviting listeners to implement the strategies discussed. They encourage feedback and sharing updates on website enhancements for potential shoutouts in future episodes.

      Further Resources:


      Call to Action:

      • Share your questions, app preferences, and website links after implementing the suggested changes.
      • Subscribe, like, and share the podcast to support us.
      • Stay tuned for our next episode, and in the meantime, enjoy a fun video and audio montage.



      Timestamps:

      Creating a Meaningful Website Action Plan (00:01:30)

      Jonny and Pascal discuss the importance of creating a meaningful website action plan for 2024 and share insights on the key elements to consider in the plan.


      Recent Mobile Search Trends (00:13:43)

      Pascal shares insights on recent mobile search trends related to website management and optimization, including changes in Google's mobile search results and highlights 20 website design and user experience trends for 2024.


      The timestamps covered in the podcast episode transcription segment are provided above with the corresponding topics and their start times.


      Bold Typography and Depth in Design (00:19:17)

      Discussion on the use of bold typography and creating depth in website design, influenced by television and social media.


      Website Engine Room Tools (00:21:24)

      Recommendations for website management tools, including Screaming Frog SEO Spider and Quick, a video editing app.


      Gated Content Strategy (00:25:07)

      Advice on gating valuable content behind a signup form to generate leads and potential future clients.


      Industry Data Utilization (00:27:43)

      Utilizing industry data for retrospective articles and engaging key contacts for contributions, with a focus on reputation management.


      Conclusion and Call to Action (00:28:25)

      Closing remarks, encouraging feedback, sharing, and subscription, and promoting the 90 Day Website Mastery program.

      ]]>      ab95e6e7-533e-4b0c-9a0b-51e66df8de10Sat, 06 Jan 2024 19:00:00 +010031:26falsefull9797      #96 Holiday Special: Elevate Your Website in 2024 - Episode 20 of the 90-Day Mastery Podcast#96 Holiday Special: Elevate Your Website in 2024 - Episode 20 of the 90-Day Mastery PodcastWelcome to a festive episode of the 90-Day Website Mastery Podcast with Jonny Ross and Pascal Fintoni. In this holiday special, we wrap up the year with insightful tips and tools to elevate your website for 2024.

      Timestamps & Segment Overviews:

      • 00:00:17 - Opening & Introduction
      • Merry Christmas and holiday greetings from Jonny and Pascal
      • Celebrating the 20th episode and the success of the podcast


      • 00:01:20 - Segment 1: You Ask, We Answer
      • Community Question: What to do with low-traffic blog articles?
      • Discussion on the 3 Rs methodology for content optimization: Retain, Rewrite, Remove


      • 00:07:33 - Segment 2: Website Stories
      • Review of 'On-page Video SEO โ€“ Whiteboard Friday' by Crystal Carter for moz.com
      • Exploring the nuances of video SEO and the importance of video content on web pages


      • 00:14:16 - Segment 3: The Website Engine Room
      • Jonny's Pick: OptinMonster - a powerful tool for lead generation and converting visitors
      • Pascal's Pick: Zoom AI Meeting Summary feature for capturing content moments in meetings


      • 00:20:28 - Segment 4: The Website Call to Action
      • Jonny's Advice: Implement Progress Indicators for online forms and checkouts
      • Pascal's Advice: Revamp your website footer for a fresh look and enhanced credibility


      • 00:25:38 - Episode Wrap-up & Reflections
      • Recap of the episodeโ€™s key points and actionable advice
      • Looking forward to 2024 with excitement and anticipation


      • 00:28:05 - Closing Remarks
      • Invitation to visit 90daymarketingmastery.com for more information and discovery calls
      • Encouragement to submit questions, share apps, and website updates for future shoutouts


      Links and Resources:



      Connect with Us:



      Join us in our next episode as we continue to provide valuable insights and actionable tips for mastering your website. Happy holidays and cheers to a successful 2024!

      Additional Timestamps:

      Boost Your Website Success (00:00:22)

      Introduction and overview of the episode's focus on website success, content optimization, and essential tools for the festive season.


      You Ask, We Answer (00:02:12)

      Discussion on handling blog posts with low traffic, including the decision to retain, rewrite, or remove them for website improvement.


      Retain, Rewrite, or Remove (00:03:35)

      Exploration of the three options for dealing with blog posts with low traffic to improve website relevancy and engagement.


      On-Page Video SEO (00:07:33)

      Review and analysis of a video titled "On-Page Video SEO Whiteboard Friday" by Crystal Carter, focusing on the structure and key insights of the video content optimization.


      Website Stories (00:07:59)

      Discussion of the video "On-Page Video SEO Whiteboard Friday" by Crystal Carter, highlighting the importance of structured content and technical SEO foundation for video webpages.


      Video Content Optimization (00:11:08)

      Tips for optimizing video content on web pages for better user experience and SEO.


      Website Engine Room (00:14:30)

      Discussion of OptinMonster and using it for lead generation and website optimization.


      Zoom Meetings for Content Creation (00:16:31)

      How to use Zoom meetings and AI summary for content creation and capturing valuable conversations.


      AI Summary and Behavior (00:17:28)

      The benefits and impact of using AI summary on Zoom meetings and its influence on behavior.


      Progress Indicator for Conversions (00:20:28)

      The importance of adding a progress indicator to increase form completion and checkout conversion rates.


      The footer design and copyright statement (00:21:57)

      Discussion on the importance of reviewing and redesigning the footer for a professional and trustworthy website impression.


      Trust-building through website longevity (00:24:01)

      Emphasizing the significance of displaying the full trading years in the copyright statement to build trust with customers.


      Optimizing website content and design (00:25:53)

      Tips on reviewing and enhancing website content, including blog articles, video SEO, and using AI for meeting enhancements.


      Delegation and future website improvements (00:27:39)

      Encouragement to delegate tasks, discuss improvements with the team, and a hint at upcoming surprises for website optimization in the future.


      Conclusion and holiday wishes (00:28:05)

      Closing remarks, information about the website mastery program, and holiday greetings to the audience.

      ]]>      Welcome to a festive episode of the 90-Day Website Mastery Podcast with Jonny Ross and Pascal Fintoni. In this holiday special, we wrap up the year with insightful tips and tools to elevate your website for 2024.

      Timestamps & Segment Overviews:

      • 00:00:17 - Opening & Introduction
      • Merry Christmas and holiday greetings from Jonny and Pascal
      • Celebrating the 20th episode and the success of the podcast


      • 00:01:20 - Segment 1: You Ask, We Answer
      • Community Question: What to do with low-traffic blog articles?
      • Discussion on the 3 Rs methodology for content optimization: Retain, Rewrite, Remove


      • 00:07:33 - Segment 2: Website Stories
      • Review of 'On-page Video SEO โ€“ Whiteboard Friday' by Crystal Carter for moz.com
      • Exploring the nuances of video SEO and the importance of video content on web pages


      • 00:14:16 - Segment 3: The Website Engine Room
      • Jonny's Pick: OptinMonster - a powerful tool for lead generation and converting visitors
      • Pascal's Pick: Zoom AI Meeting Summary feature for capturing content moments in meetings


      • 00:20:28 - Segment 4: The Website Call to Action
      • Jonny's Advice: Implement Progress Indicators for online forms and checkouts
      • Pascal's Advice: Revamp your website footer for a fresh look and enhanced credibility


      • 00:25:38 - Episode Wrap-up & Reflections
      • Recap of the episodeโ€™s key points and actionable advice
      • Looking forward to 2024 with excitement and anticipation


      • 00:28:05 - Closing Remarks
      • Invitation to visit 90daymarketingmastery.com for more information and discovery calls
      • Encouragement to submit questions, share apps, and website updates for future shoutouts


      Links and Resources:



      Connect with Us:



      Join us in our next episode as we continue to provide valuable insights and actionable tips for mastering your website. Happy holidays and cheers to a successful 2024!

      Additional Timestamps:

      Boost Your Website Success (00:00:22)

      Introduction and overview of the episode's focus on website success, content optimization, and essential tools for the festive season.


      You Ask, We Answer (00:02:12)

      Discussion on handling blog posts with low traffic, including the decision to retain, rewrite, or remove them for website improvement.


      Retain, Rewrite, or Remove (00:03:35)

      Exploration of the three options for dealing with blog posts with low traffic to improve website relevancy and engagement.


      On-Page Video SEO (00:07:33)

      Review and analysis of a video titled "On-Page Video SEO Whiteboard Friday" by Crystal Carter, focusing on the structure and key insights of the video content optimization.


      Website Stories (00:07:59)

      Discussion of the video "On-Page Video SEO Whiteboard Friday" by Crystal Carter, highlighting the importance of structured content and technical SEO foundation for video webpages.


      Video Content Optimization (00:11:08)

      Tips for optimizing video content on web pages for better user experience and SEO.


      Website Engine Room (00:14:30)

      Discussion of OptinMonster and using it for lead generation and website optimization.


      Zoom Meetings for Content Creation (00:16:31)

      How to use Zoom meetings and AI summary for content creation and capturing valuable conversations.


      AI Summary and Behavior (00:17:28)

      The benefits and impact of using AI summary on Zoom meetings and its influence on behavior.


      Progress Indicator for Conversions (00:20:28)

      The importance of adding a progress indicator to increase form completion and checkout conversion rates.


      The footer design and copyright statement (00:21:57)

      Discussion on the importance of reviewing and redesigning the footer for a professional and trustworthy website impression.


      Trust-building through website longevity (00:24:01)

      Emphasizing the significance of displaying the full trading years in the copyright statement to build trust with customers.


      Optimizing website content and design (00:25:53)

      Tips on reviewing and enhancing website content, including blog articles, video SEO, and using AI for meeting enhancements.


      Delegation and future website improvements (00:27:39)

      Encouragement to delegate tasks, discuss improvements with the team, and a hint at upcoming surprises for website optimization in the future.


      Conclusion and holiday wishes (00:28:05)

      Closing remarks, information about the website mastery program, and holiday greetings to the audience.

      ]]>      3e4062da-c607-42d0-ad8d-3147f4ee5893Fri, 29 Dec 2023 08:30:00 +010030:12falsefull9696      #95 Transforming Brand Narratives - A Masterclass in Strategic Evolution#95 Transforming Brand Narratives - A Masterclass in Strategic EvolutionIn this insightful episode of the Jonny Ross Fractional CMO podcast, we sit down with Jackie Bebenroth, a seasoned brand strategist and the Principal of Muse. Jackie brings over two decades of experience in transforming brand narratives and steering businesses toward success. We delve into the nuances of brand evolution, the power of storytelling, and the groundbreaking 'Productive Distancing' method.

      Key Points Discussed:

      1. The Essence of Branding: Jackie begins by emphasising the importance of brand in business and how it serves as the heart of any enterprise.
      2. Storytelling in Brand Strategy: The conversation explores how stories evoke emotions and connect with audiences, underlining Simon Sinek's idea that people buy 'why' you do something, not just 'what' you do.
      3. Challenges in Brand Evolution: Jackie shares her experiences working with mid-sized and family-owned businesses, discussing the unique challenges they face during brand transitions.
      4. The Productive Distancing Method: This segment delves into Jackie's innovative approach to brand strategy, which helps businesses gain clarity on their value propositions and align their offerings with their core mission.
      5. Impactful Brand Narratives: The focus shifts to how brands can move from transactional relationships to transformational experiences, thereby creating deeper connections with their audiences.
      6. Branding in Food and Wellness: Jackie talks about her passion for the food and wellness industry and how she applies brand evolution strategies in these sectors.
      7. Implementing Brand Strategy: The episode concludes with insights into building a messaging platform and the continuous process of brand evolution.

      Guest Bio:

      Jackie Bebenroth is an award-winning brand strategist with a passion for creating impactful brand narratives. As the Principal of Muse, she has led brand transformations for various national and global brands, specializing in food and wellness industries. Jackie's approach is characterized by her unique 'Productive Distancing' method, which has been instrumental in reshaping how businesses perceive and approach their brand strategies.

      Connect with Jackie Bebenroth:



      Listen and Share:

      Join us for this masterclass in strategic evolution and gain valuable insights into the transformative power of branding. Don't forget to subscribe for more episodes and share this podcast with others who might find it valuable.

      Listen to the episode


      Timestamps:

      The importance of brand (00:01:14)

      Discussion on the significance of brand in a business and how investing in brand can lead to increased sales over time.


      The role of storytelling in branding (00:03:06)

      Exploration of how storytelling helps substantiate claims, relate to the audience, and define the purpose behind a brand.


      Pain points leading to brand rethinking (00:04:45)

      Examining the pain points that initiate conversations about rethinking a brand, including declining sales and the challenges faced by family-owned businesses.


      The importance of defining the category (00:13:36)

      The speakers discuss the significance of clearly defining the category of a business and how it impacts brand evolution and decision-making.


      Moving from transactional to transformational branding (00:15:08)

      The conversation explores the shift from a transactional brand narrative to a transformational one, emphasizing the value of purpose and emotional connection in branding.


      Creating a messaging platform (00:23:01)

      The speakers explain the process of developing a messaging platform, including positioning statements, a messaging toolkit, and the importance of aligning messaging with visual identity.


      The productive distancing method (00:26:15)

      Discussion about the key to the productive distancing method and the importance of understanding the internal team's beliefs before focusing on external factors.


      Challenges faced by family-owned businesses (00:27:21)

      Exploration of the challenges faced by established brands and the need to build on the reputation and value within the company before making decisions based on external factors.


      The forever evolving nature of brand evolution (00:28:32)

      Highlighting the continuous evolution of brand strategy and the importance of constantly evolving and building on the central transformational point of the brand narrative.

      ]]>      In this insightful episode of the Jonny Ross Fractional CMO podcast, we sit down with Jackie Bebenroth, a seasoned brand strategist and the Principal of Muse. Jackie brings over two decades of experience in transforming brand narratives and steering businesses toward success. We delve into the nuances of brand evolution, the power of storytelling, and the groundbreaking 'Productive Distancing' method.

      Key Points Discussed:

      1. The Essence of Branding: Jackie begins by emphasising the importance of brand in business and how it serves as the heart of any enterprise.
      2. Storytelling in Brand Strategy: The conversation explores how stories evoke emotions and connect with audiences, underlining Simon Sinek's idea that people buy 'why' you do something, not just 'what' you do.
      3. Challenges in Brand Evolution: Jackie shares her experiences working with mid-sized and family-owned businesses, discussing the unique challenges they face during brand transitions.
      4. The Productive Distancing Method: This segment delves into Jackie's innovative approach to brand strategy, which helps businesses gain clarity on their value propositions and align their offerings with their core mission.
      5. Impactful Brand Narratives: The focus shifts to how brands can move from transactional relationships to transformational experiences, thereby creating deeper connections with their audiences.
      6. Branding in Food and Wellness: Jackie talks about her passion for the food and wellness industry and how she applies brand evolution strategies in these sectors.
      7. Implementing Brand Strategy: The episode concludes with insights into building a messaging platform and the continuous process of brand evolution.

      Guest Bio:

      Jackie Bebenroth is an award-winning brand strategist with a passion for creating impactful brand narratives. As the Principal of Muse, she has led brand transformations for various national and global brands, specializing in food and wellness industries. Jackie's approach is characterized by her unique 'Productive Distancing' method, which has been instrumental in reshaping how businesses perceive and approach their brand strategies.

      Connect with Jackie Bebenroth:



      Listen and Share:

      Join us for this masterclass in strategic evolution and gain valuable insights into the transformative power of branding. Don't forget to subscribe for more episodes and share this podcast with others who might find it valuable.

      Listen to the episode


      Timestamps:

      The importance of brand (00:01:14)

      Discussion on the significance of brand in a business and how investing in brand can lead to increased sales over time.


      The role of storytelling in branding (00:03:06)

      Exploration of how storytelling helps substantiate claims, relate to the audience, and define the purpose behind a brand.


      Pain points leading to brand rethinking (00:04:45)

      Examining the pain points that initiate conversations about rethinking a brand, including declining sales and the challenges faced by family-owned businesses.


      The importance of defining the category (00:13:36)

      The speakers discuss the significance of clearly defining the category of a business and how it impacts brand evolution and decision-making.


      Moving from transactional to transformational branding (00:15:08)

      The conversation explores the shift from a transactional brand narrative to a transformational one, emphasizing the value of purpose and emotional connection in branding.


      Creating a messaging platform (00:23:01)

      The speakers explain the process of developing a messaging platform, including positioning statements, a messaging toolkit, and the importance of aligning messaging with visual identity.


      The productive distancing method (00:26:15)

      Discussion about the key to the productive distancing method and the importance of understanding the internal team's beliefs before focusing on external factors.


      Challenges faced by family-owned businesses (00:27:21)

      Exploration of the challenges faced by established brands and the need to build on the reputation and value within the company before making decisions based on external factors.


      The forever evolving nature of brand evolution (00:28:32)

      Highlighting the continuous evolution of brand strategy and the importance of constantly evolving and building on the central transformational point of the brand narrative.

      ]]>      7a0b9888-b4f5-45ae-bf58-803480a4fa72Tue, 12 Dec 2023 09:30:00 +010030:11falsefull9595      #94 Navigating Social Media Controversies, Innovative Marketing Strategies, and Essential Website Upgrades#94 Navigating Social Media Controversies, Innovative Marketing Strategies, and Essential Website UpgradesIn this insightful episode, Jonny Ross and Pascal Fintoni explore a range of topics crucial for digital marketers and website managers. From the complexities of social media in a controversial landscape to out-of-the-box marketing strategies and vital website improvements, this episode is packed with actionable advice and thought-provoking discussions.

      Timestamps & Segments:

      00:00:15 - Introduction


      • Welcome and quick catch-up with hosts Jonny Ross and Pascal Fintoni.
      • Brief overview of the episode's content and objectives.

      00:01:07 - You Ask, We Answer


      • Community Question: "Should I remove the Twitter feed from my website amid the platform's controversies?"
      • Jonny and Pascal discuss the pros and cons of featuring social media feeds on websites, focusing on the recent Twitter events.

      00:08:36 - Website Stories


      • Article Review: โ€œBlack Friday and Cyber Monday have lost their
      • meanings as brands extend promotionsโ€ by Gabriela Barkho for Modern
      • Retail.
      • The hosts delve into changing consumer behaviors and how businesses
      • can adapt their promotional strategies beyond traditional sales events.

      00:18:19 - The Website Engine Room


      Tool Recommendations:

      • Jonny Ross suggests Unbounce, a platform for creating and A/B testing landing pages with ease.
      • Pascal Fintoni introduces Eddy from Headliner, an innovative tool for converting audio content into engaging blog series.


      00:24:22 - The Website Call To Action


      • Jonny Ross advises incorporating more whitespace into website design for clarity and readability.
      • Pascal Fintoni recommends conducting an end-of-year review to generate fresh case studies and testimonials.

      00:30:07 - Closing Thoughts


      • Recap of the key points from the episode.
      • Encouragement to listeners to apply the tips and share their progress.
      • Invitation to subscribe and participate in future episodes.

      Relevant Links:



      Connect with Us:



      Thank you for tuning in! Donโ€™t forget to like, subscribe, and share your thoughts in the comments. Stay tuned for our next episode where we continue to explore the ever-evolving world of digital marketing and website mastery.


      Timestamps:


      The controversy surrounding Twitter feed on a website (00:02:15)

      Discussion about whether to remove a Twitter feed from a website due to controversies surrounding the platform and its owner.


      The relevance and value of social media feeds on websites (00:05:36)

      Exploration of the purpose and usefulness of social media feeds on websites, suggesting ways to maximize their value and engagement.


      The loss of meaning in Black Friday and Cyber Monday promotions (00:07:19)

      Analysis of an article discussing how brands extending promotions have caused Black Friday and Cyber Monday to lose their original meanings.


      The controversy around Black Friday and Cyber Monday promotions (00:08:36)

      Discussion about retailers extending special promotions for weeks and the criticism surrounding the use of the terms "Black Friday" and "Cyber Monday."


      The question of whether to let go of Black Friday and Cyber Monday terms (00:09:34)

      Debate on whether it is time to move on from using the terms "Black Friday" and "Cyber Monday" for special promotions.


      Differentiating offers and standing out from the competition (00:13:17)

      Exploration of the importance of differentiation in creating unique and standout offers instead of following the same promotional trends.


      The controversy surrounding Black Friday and Cyber Monday (00:17:02)

      Discussion about the reaction to the terms "Black Friday" and "Cyber Monday" and whether they still hold meaning or excitement.


      Introduction to Unboundcom (00:18:19)

      Introduction and explanation of Unboundcom, an app that allows users to create landing pages for various campaigns.


      Introduction to Eddie DIY (00:20:09)

      Introduction and explanation of Eddie DIY, a tool that allows users to upload sound files, transcribe them, and use the transcription to create articles or blog posts.


      The end of year review and creating case studies (00:25:44)

      The hosts discuss the importance of reflecting on completed projects over the past six months and compiling a list of contacts for case studies and testimonials.


      The power of storytelling (00:26:56)

      They emphasize the significance of telling compelling stories to attract customers and the need for reflection in order to create more up-to-date and engaging narratives.


      Controversy surrounding Twitter and Black Friday/Cyber Monday promotions (00:28:03)

      The hosts discuss whether to include a Twitter feed on a website and the controversy surrounding brands like Twitter. They also touch on the loss of meaning in Black Friday and Cyber Monday promotions and provide tips on how to stand out and be different.

      ]]>      In this insightful episode, Jonny Ross and Pascal Fintoni explore a range of topics crucial for digital marketers and website managers. From the complexities of social media in a controversial landscape to out-of-the-box marketing strategies and vital website improvements, this episode is packed with actionable advice and thought-provoking discussions.

      Timestamps & Segments:

      00:00:15 - Introduction


      • Welcome and quick catch-up with hosts Jonny Ross and Pascal Fintoni.
      • Brief overview of the episode's content and objectives.

      00:01:07 - You Ask, We Answer


      • Community Question: "Should I remove the Twitter feed from my website amid the platform's controversies?"
      • Jonny and Pascal discuss the pros and cons of featuring social media feeds on websites, focusing on the recent Twitter events.

      00:08:36 - Website Stories


      • Article Review: โ€œBlack Friday and Cyber Monday have lost their
      • meanings as brands extend promotionsโ€ by Gabriela Barkho for Modern
      • Retail.
      • The hosts delve into changing consumer behaviors and how businesses
      • can adapt their promotional strategies beyond traditional sales events.

      00:18:19 - The Website Engine Room


      Tool Recommendations:

      • Jonny Ross suggests Unbounce, a platform for creating and A/B testing landing pages with ease.
      • Pascal Fintoni introduces Eddy from Headliner, an innovative tool for converting audio content into engaging blog series.


      00:24:22 - The Website Call To Action


      • Jonny Ross advises incorporating more whitespace into website design for clarity and readability.
      • Pascal Fintoni recommends conducting an end-of-year review to generate fresh case studies and testimonials.

      00:30:07 - Closing Thoughts


      • Recap of the key points from the episode.
      • Encouragement to listeners to apply the tips and share their progress.
      • Invitation to subscribe and participate in future episodes.

      Relevant Links:



      Connect with Us:



      Thank you for tuning in! Donโ€™t forget to like, subscribe, and share your thoughts in the comments. Stay tuned for our next episode where we continue to explore the ever-evolving world of digital marketing and website mastery.


      Timestamps:


      The controversy surrounding Twitter feed on a website (00:02:15)

      Discussion about whether to remove a Twitter feed from a website due to controversies surrounding the platform and its owner.


      The relevance and value of social media feeds on websites (00:05:36)

      Exploration of the purpose and usefulness of social media feeds on websites, suggesting ways to maximize their value and engagement.


      The loss of meaning in Black Friday and Cyber Monday promotions (00:07:19)

      Analysis of an article discussing how brands extending promotions have caused Black Friday and Cyber Monday to lose their original meanings.


      The controversy around Black Friday and Cyber Monday promotions (00:08:36)

      Discussion about retailers extending special promotions for weeks and the criticism surrounding the use of the terms "Black Friday" and "Cyber Monday."


      The question of whether to let go of Black Friday and Cyber Monday terms (00:09:34)

      Debate on whether it is time to move on from using the terms "Black Friday" and "Cyber Monday" for special promotions.


      Differentiating offers and standing out from the competition (00:13:17)

      Exploration of the importance of differentiation in creating unique and standout offers instead of following the same promotional trends.


      The controversy surrounding Black Friday and Cyber Monday (00:17:02)

      Discussion about the reaction to the terms "Black Friday" and "Cyber Monday" and whether they still hold meaning or excitement.


      Introduction to Unboundcom (00:18:19)

      Introduction and explanation of Unboundcom, an app that allows users to create landing pages for various campaigns.


      Introduction to Eddie DIY (00:20:09)

      Introduction and explanation of Eddie DIY, a tool that allows users to upload sound files, transcribe them, and use the transcription to create articles or blog posts.


      The end of year review and creating case studies (00:25:44)

      The hosts discuss the importance of reflecting on completed projects over the past six months and compiling a list of contacts for case studies and testimonials.


      The power of storytelling (00:26:56)

      They emphasize the significance of telling compelling stories to attract customers and the need for reflection in order to create more up-to-date and engaging narratives.


      Controversy surrounding Twitter and Black Friday/Cyber Monday promotions (00:28:03)

      The hosts discuss whether to include a Twitter feed on a website and the controversy surrounding brands like Twitter. They also touch on the loss of meaning in Black Friday and Cyber Monday promotions and provide tips on how to stand out and be different.

      ]]>      1346fef7-d424-421d-99cb-8357c10ed6adMon, 11 Dec 2023 20:15:00 +010032:02falsefull9494      #93 Maximise Your Website's Potential: Multi Services, Future-Proofing with AI & Essential Website Tools#93 Maximise Your Website's Potential: Multi Services, Future-Proofing with AI & Essential Website Tools- Welcome to a special live streaming of the "90-Day Website Mastery Podcast" across Facebook, YouTube, and LinkedIn.

      - Celebrating our latest program launch and the wrap-up of the Website Best Practice webinar series.

      - Discover strategies to elevate your website's performance and how to take pride in your digital presence.


      Do I Need Separate Websites for Different Services?

      - Listener-driven dilemma tackled: "My business offers various services. Should I have a dedicated website for each?"

      - Jonny and Pascal debate the merits and considerations of managing multiple services under one domain versus separate sites, factoring in audience targeting and service interrelations.


      How Can AI Future-Proof My Content Strategy?

      - Insightful discussion on John Hall's Forbes article: "How To Future Proof Your Content Strategy In The Age Of AI."

      - Explore the intersection of AI advancements and content marketing, including auditing current content and planning for various consumer stages, without losing the human touch.


      What Tools Can Simplify My Website Management?

      - Pascal's recommendation: Pika Style, a novel tool for transforming social media accolades into visually appealing website content.

      - Jonny introduces Ubersuggest, a robust SEO tool for keyword insights and website optimization, pioneered by Neil Patel.


      What Immediate Change Can Amplify My Website's Impact?

      - Jonny's tip: The strategic use of exit pop-ups to retain visitors and convert them into leads.

      - Pascal's advice: Leverage your top-performing 'how-to' content by attaching actionable resources, like checklists or templates, to encourage user action and repeat visits.


      Conclusion:

      - A recap of the necessity for strategic focus in service offerings and the blending of AI with human creativity for content that resonates.

      - Audit your site to refresh or remove content that doesn't serve your SEO goals, ensuring every piece works hard for your visibility.


      - For detailed insights and personal guidance, book a discovery call via 90daymarketingmastery.com.


      Essential Links & Resources:

      - Read the insightful Forbes article: How To Future Proof Your Content Strategy In The Age Of AI

      - Enhance your website with Pascal's app pick: Pika Style

      - Boost your site's SEO with Jonny's recommended tool: Ubersuggest

      ---


      Timestamps

      The question of separate websites for different services (00:03:53)

      Discussion on whether businesses should have separate websites for different services, considering factors such as audience, complementarity, and differentiation.


      Future-proofing content strategy in the age of AI (00:09:46)

      An article by John Hall on how content marketers can adapt and future-proof their strategies in the face of AI advancements, emphasizing the importance of human creativity and expertise.


      Assessing current content and planning for different stages (00:10:49)

      Insights on auditing existing content, planning content for different stages, identifying content value, and focusing on thought leadership in order to enhance content strategy.


      The Sweet Spot of AI and Human Content (00:13:44)

      Discussion on the importance of finding the balance between AI-generated and human-written content for future-proofing content strategy.


      Embracing AI and Future-Proofing Content (00:14:18)

      Exploration of the need to embrace AI in content creation and the importance of focusing on quality, originality, and helpfulness in content production.


      Exit Pop-Ups for Website Engagement (00:20:42)

      Recommendation to implement exit pop-ups on websites to capture users' attention before they leave, potentially offering value, promotions, or assistance.


      Creating a Content Calendar and Utilizing How-To Articles (00:23:40)

      Content Calendar and How-To Articles

      Discussion on the importance of how-to articles and using tools like Ubersuggest to plan content for the upcoming year.


      Conducting an Audit and Enhancing Content (00:25:08)

      Auditing and Upgrading Content

      Advice on studying the performance of content, upgrading well-performing articles with free downloads, and deciding whether to reignite or remove underperforming content.


      The Benefits of Separate Websites and Futureproofing Content (00:26:42)

      Separate Websites and Futureproofing Content

      Exploration of the reasons for having separate websites, the importance of futureproofing content with AI, and the significance of quality over quantity.

      ]]>      - Welcome to a special live streaming of the "90-Day Website Mastery Podcast" across Facebook, YouTube, and LinkedIn.

      - Celebrating our latest program launch and the wrap-up of the Website Best Practice webinar series.

      - Discover strategies to elevate your website's performance and how to take pride in your digital presence.


      Do I Need Separate Websites for Different Services?

      - Listener-driven dilemma tackled: "My business offers various services. Should I have a dedicated website for each?"

      - Jonny and Pascal debate the merits and considerations of managing multiple services under one domain versus separate sites, factoring in audience targeting and service interrelations.


      How Can AI Future-Proof My Content Strategy?

      - Insightful discussion on John Hall's Forbes article: "How To Future Proof Your Content Strategy In The Age Of AI."

      - Explore the intersection of AI advancements and content marketing, including auditing current content and planning for various consumer stages, without losing the human touch.


      What Tools Can Simplify My Website Management?

      - Pascal's recommendation: Pika Style, a novel tool for transforming social media accolades into visually appealing website content.

      - Jonny introduces Ubersuggest, a robust SEO tool for keyword insights and website optimization, pioneered by Neil Patel.


      What Immediate Change Can Amplify My Website's Impact?

      - Jonny's tip: The strategic use of exit pop-ups to retain visitors and convert them into leads.

      - Pascal's advice: Leverage your top-performing 'how-to' content by attaching actionable resources, like checklists or templates, to encourage user action and repeat visits.


      Conclusion:

      - A recap of the necessity for strategic focus in service offerings and the blending of AI with human creativity for content that resonates.

      - Audit your site to refresh or remove content that doesn't serve your SEO goals, ensuring every piece works hard for your visibility.


      - For detailed insights and personal guidance, book a discovery call via 90daymarketingmastery.com.


      Essential Links & Resources:

      - Read the insightful Forbes article: How To Future Proof Your Content Strategy In The Age Of AI

      - Enhance your website with Pascal's app pick: Pika Style

      - Boost your site's SEO with Jonny's recommended tool: Ubersuggest

      ---


      Timestamps

      The question of separate websites for different services (00:03:53)

      Discussion on whether businesses should have separate websites for different services, considering factors such as audience, complementarity, and differentiation.


      Future-proofing content strategy in the age of AI (00:09:46)

      An article by John Hall on how content marketers can adapt and future-proof their strategies in the face of AI advancements, emphasizing the importance of human creativity and expertise.


      Assessing current content and planning for different stages (00:10:49)

      Insights on auditing existing content, planning content for different stages, identifying content value, and focusing on thought leadership in order to enhance content strategy.


      The Sweet Spot of AI and Human Content (00:13:44)

      Discussion on the importance of finding the balance between AI-generated and human-written content for future-proofing content strategy.


      Embracing AI and Future-Proofing Content (00:14:18)

      Exploration of the need to embrace AI in content creation and the importance of focusing on quality, originality, and helpfulness in content production.


      Exit Pop-Ups for Website Engagement (00:20:42)

      Recommendation to implement exit pop-ups on websites to capture users' attention before they leave, potentially offering value, promotions, or assistance.


      Creating a Content Calendar and Utilizing How-To Articles (00:23:40)

      Content Calendar and How-To Articles

      Discussion on the importance of how-to articles and using tools like Ubersuggest to plan content for the upcoming year.


      Conducting an Audit and Enhancing Content (00:25:08)

      Auditing and Upgrading Content

      Advice on studying the performance of content, upgrading well-performing articles with free downloads, and deciding whether to reignite or remove underperforming content.


      The Benefits of Separate Websites and Futureproofing Content (00:26:42)

      Separate Websites and Futureproofing Content

      Exploration of the reasons for having separate websites, the importance of futureproofing content with AI, and the significance of quality over quantity.

      ]]>      ef4baf9b-a20d-491e-8046-fbc2f8f16a25Tue, 28 Nov 2023 17:45:00 +010030:08falsefull9393      #92 Strategic Insights for Business Growth: A Conversation with Kyle Golding#92 Strategic Insights for Business Growth: A Conversation with Kyle Golding๐Ÿ” Dive deep into the world of strategic marketing and business growth in this enlightening episode of the Jonny Ross Fractional CMO podcast. Join us as we sit down with Kyle Golding, a seasoned entrepreneur and CEO of The Golding Group.

      ๐Ÿ”น What's Inside:

      • ๐Ÿง  Strategic Mastery: Kyle shares his 37+ years of wisdom, offering a treasure trove of insights on building robust marketing strategies and driving business growth.
      • ๐Ÿ’ก From Band to Brand: Discover Kyle's unique journey from managing music bands to mastering the art of branding and marketing.
      • ๐Ÿš€ Tackling Today's Market: Learn how to navigate the rapidly evolving digital landscape and use AI to empower your business strategy.
      • ๐ŸŽฏ Audience Identification: Understand the art of pinpointing your target audience and why saying 'no' can be your business's superpower.
      • ๐Ÿค Human Element in Strategy: Get an expert take on blending technology with human intuition for impactful business decisions.

      ๐Ÿ‘จโ€๐Ÿ’ผ About Kyle Golding:

      Kyle is not just the mastermind behind The Golding Group's success; he's also a strategic thinker and a creative force in the marketing industry. With a rich background in various business sectors and a passion for innovation, Kyle brings a wealth of knowledge to the table.

      ๐Ÿ“ˆ Perfect for:

      Entrepreneurs, marketing professionals, business leaders, and anyone passionate about understanding the intricacies of strategic growth and effective marketing in the modern world.

      ๐Ÿ”— Tune in now!

      Don't forget to subscribe for more insightful episodes!

      ๐Ÿ‘‰ Follow Kyle Golding for more insights:


      • LinkedIn: https://www.linkedin.com/in/kylegolding/
      • Website: https://thegoldinggroup.com

      ๐Ÿ’ฌ We'd Love to Hear from You!

      Join the conversation. Share your thoughts on this episode and your experiences in strategic marketing and business growth. Drop a comment below or reach out to us on social media.


      Timestamps

      The journey to becoming a sound guy and starting a business (00:04:18)

      Jonny & Kyle share how they unintentionally started a business as teenagers by becoming sound guys for bands.


      Transition from the music industry to marketing (00:08:23)

      Jonny & Kyle discuss how they transitioned from the music industry to the marketing side of things and started over in the field of marketing.


      Frustrations in corporate marketing departments (00:09:38)

      Jonny & Kyle talk about their frustrations in corporate marketing departments, where they faced job eliminations and a lack of direction in marketing strategies.


      Understanding Strategy and Marketing (00:10:37)

      Jonny & Kyle discuss the importance of understanding strategy and marketing, emphasizing the need for a strategic approach and a focus on audience, differentiation, and educated decision-making.


      Common Mistakes in Marketing (00:11:50)

      Jonny & Kyle highlight common mistakes organizations make in marketing, such as assuming everyone is their client and assuming their opinions should drive the conversation, and emphasize the importance of market research and understanding one's position in the market.


      Identifying Differentiation (00:15:57)

      Jonny & Kyle discuss the process of identifying an organization's differentiation, emphasizing the need for honesty, focusing on 1 or 2 core strengths, and comparing strengths to those of competitors to determine true differentiation.


      Identifying Strengths and Themes (00:21:17)

      Jonny & Kyle discuss the process of identifying strengths and grouping them into common themes.


      Understanding the Market and Competition (00:24:01)

      Jonny & Kyle explain the importance of understanding the market and competition in order to position oneself effectively.


      Focusing on Customer Service vs. Price and Technology (00:27:12)

      Jonny & Kyle give examples of how businesses can excel in different areas, such as customer service, price, or technology, and how this affects their target audience and competition.


      The importance of customer service (00:31:15)

      Jonny & Kyle discuss the significance of paying attention to customer feedback and continuously improving customer service.


      The danger of trying to do everything (00:32:11)

      Jonny & Kyle explore the negative consequences of trying to cater to every customer need and the importance of focusing on what your business does best.


      The future of strategic planning in a digital world (00:38:13)

      Jonny & Kyle provide insights on the role of AI in collecting and organizing market information, but the necessity of human intuition and conversation in translating that information into effective strategic planning and execution.


      The human factor in business (00:41:27)

      Jonny & Kyle emphasize the crucial role of human beings in running a business, as they understand the changing opinions, attitudes, and behaviors of consumers. AI can be used as a tool to assist, but ultimately, human decision-making is essential.


      Adopting technology for better research (00:42:27)

      Jonny & Kyle discuss how the future of business involves adopting technologies to improve research and decision-making processes, giving more power to businesses. This can lead to better strategies and growth.


      Finding The Golden Group online (00:43:21)

      The Golden Group can be found on their website, social media platforms (Twitter, Instagram, LinkedIn, and Facebook), and through Google search. They specialize in marketing, strategy, business process development, and business plans in the Midwest and Philadelphia.

      ]]>      ๐Ÿ” Dive deep into the world of strategic marketing and business growth in this enlightening episode of the Jonny Ross Fractional CMO podcast. Join us as we sit down with Kyle Golding, a seasoned entrepreneur and CEO of The Golding Group.

      ๐Ÿ”น What's Inside:

      • ๐Ÿง  Strategic Mastery: Kyle shares his 37+ years of wisdom, offering a treasure trove of insights on building robust marketing strategies and driving business growth.
      • ๐Ÿ’ก From Band to Brand: Discover Kyle's unique journey from managing music bands to mastering the art of branding and marketing.
      • ๐Ÿš€ Tackling Today's Market: Learn how to navigate the rapidly evolving digital landscape and use AI to empower your business strategy.
      • ๐ŸŽฏ Audience Identification: Understand the art of pinpointing your target audience and why saying 'no' can be your business's superpower.
      • ๐Ÿค Human Element in Strategy: Get an expert take on blending technology with human intuition for impactful business decisions.

      ๐Ÿ‘จโ€๐Ÿ’ผ About Kyle Golding:

      Kyle is not just the mastermind behind The Golding Group's success; he's also a strategic thinker and a creative force in the marketing industry. With a rich background in various business sectors and a passion for innovation, Kyle brings a wealth of knowledge to the table.

      ๐Ÿ“ˆ Perfect for:

      Entrepreneurs, marketing professionals, business leaders, and anyone passionate about understanding the intricacies of strategic growth and effective marketing in the modern world.

      ๐Ÿ”— Tune in now!

      Don't forget to subscribe for more insightful episodes!

      ๐Ÿ‘‰ Follow Kyle Golding for more insights:


      • LinkedIn: https://www.linkedin.com/in/kylegolding/
      • Website: https://thegoldinggroup.com

      ๐Ÿ’ฌ We'd Love to Hear from You!

      Join the conversation. Share your thoughts on this episode and your experiences in strategic marketing and business growth. Drop a comment below or reach out to us on social media.


      Timestamps

      The journey to becoming a sound guy and starting a business (00:04:18)

      Jonny & Kyle share how they unintentionally started a business as teenagers by becoming sound guys for bands.


      Transition from the music industry to marketing (00:08:23)

      Jonny & Kyle discuss how they transitioned from the music industry to the marketing side of things and started over in the field of marketing.


      Frustrations in corporate marketing departments (00:09:38)

      Jonny & Kyle talk about their frustrations in corporate marketing departments, where they faced job eliminations and a lack of direction in marketing strategies.


      Understanding Strategy and Marketing (00:10:37)

      Jonny & Kyle discuss the importance of understanding strategy and marketing, emphasizing the need for a strategic approach and a focus on audience, differentiation, and educated decision-making.


      Common Mistakes in Marketing (00:11:50)

      Jonny & Kyle highlight common mistakes organizations make in marketing, such as assuming everyone is their client and assuming their opinions should drive the conversation, and emphasize the importance of market research and understanding one's position in the market.


      Identifying Differentiation (00:15:57)

      Jonny & Kyle discuss the process of identifying an organization's differentiation, emphasizing the need for honesty, focusing on 1 or 2 core strengths, and comparing strengths to those of competitors to determine true differentiation.


      Identifying Strengths and Themes (00:21:17)

      Jonny & Kyle discuss the process of identifying strengths and grouping them into common themes.


      Understanding the Market and Competition (00:24:01)

      Jonny & Kyle explain the importance of understanding the market and competition in order to position oneself effectively.


      Focusing on Customer Service vs. Price and Technology (00:27:12)

      Jonny & Kyle give examples of how businesses can excel in different areas, such as customer service, price, or technology, and how this affects their target audience and competition.


      The importance of customer service (00:31:15)

      Jonny & Kyle discuss the significance of paying attention to customer feedback and continuously improving customer service.


      The danger of trying to do everything (00:32:11)

      Jonny & Kyle explore the negative consequences of trying to cater to every customer need and the importance of focusing on what your business does best.


      The future of strategic planning in a digital world (00:38:13)

      Jonny & Kyle provide insights on the role of AI in collecting and organizing market information, but the necessity of human intuition and conversation in translating that information into effective strategic planning and execution.


      The human factor in business (00:41:27)

      Jonny & Kyle emphasize the crucial role of human beings in running a business, as they understand the changing opinions, attitudes, and behaviors of consumers. AI can be used as a tool to assist, but ultimately, human decision-making is essential.


      Adopting technology for better research (00:42:27)

      Jonny & Kyle discuss how the future of business involves adopting technologies to improve research and decision-making processes, giving more power to businesses. This can lead to better strategies and growth.


      Finding The Golden Group online (00:43:21)

      The Golden Group can be found on their website, social media platforms (Twitter, Instagram, LinkedIn, and Facebook), and through Google search. They specialize in marketing, strategy, business process development, and business plans in the Midwest and Philadelphia.

      ]]>      81518966-7dc2-43c6-8ab0-3dc5f50f0819Sun, 26 Nov 2023 18:15:00 +010044:52falsefull9292      #91 Revolutionising Retail: AI's Impact on Connecting Online Ads and Offline Sales#91 Revolutionising Retail: AI's Impact on Connecting Online Ads and Offline Sales๐ŸŒŸ Join us on the Jonny Ross Fractional CMO podcast for an insightful dive into the future of retail marketing with Lewis Rothkopf, Chief Revenue Officer of Pairzon. ๐Ÿš€

      ๐Ÿ” In this episode, we unravel the complexities of connecting online advertising with offline sales measurement and the incredible potential of AI in reshaping marketing strategies. Lewis shares his extensive experience in digital media and ad tech, offering valuable insights into how retailers can leverage data to supercharge customer acquisition, retention, and overall ROI.

      ๐Ÿ“ˆ Discover the secrets behind effective online-to-offline marketing strategies and learn how to measure the real impact of your marketing efforts with precision. Don't miss this opportunity to gain expert knowledge on using AI to solve today's biggest marketing challenges.

      ๐Ÿ‘‰ ๐Ÿ”— Guest Links:

      Connect with Lewis Rothkopf on LinkedIn: https://www.linkedin.com/in/lewis/

      Discover the power of Pairzon: https://pairzon.com/

      Don't forget to subscribe and follow "Jonny Ross Fractional CMO" for more insightful discussions with industry leaders:


      ๐ŸŽง Listen on your favorite podcast platform: https://podcast.jonnyross.com/listen

      ๐Ÿ“บ Watch on YouTube: https://www.youtube.com/c/FleekMarketing/


      Grab your headphones, and let's get futuristic with marketing! ๐ŸŽ™๏ธ๐ŸŒŸ

      #JonnyRossCMO #RetailMarketing #AIInnovation #DigitalMedia


      Timestamps:

      The problem of measuring marketing effectiveness (00:01:53)

      Lewis discusses the challenge of measuring the effectiveness of marketing efforts and the limitations of click-through rates as a metric.


      The need to bridge the gap between online and offline marketing (00:03:20)

      Lewis explains the difficulty of connecting online ad exposure to in-store purchases and the limitations of geolocation as a proxy metric.


      Using AI to understand the customer journey (00:06:24)

      Lewis discusses how AI and machine learning can track the entire customer journey, from online interactions to offline purchases, and eliminate guesswork in measuring advertising effectiveness.


      The consumer experience and wasted advertising spend (00:11:20)

      Discussion on the negative experience of seeing repetitive ads and the wastefulness of advertising to consumers who have already made a purchase.


      Targeting and anti-targeting based on consumer pools (00:12:23)

      Explanation of how marketers can use consumer pools to target or anti-target their ads based on reach, frequency, response frequency, and monetary value.


      The role of a customer data platform (CDP) and alternatives (00:14:12)

      Comparison between Pozen's marketing data platform and traditional customer data platforms (CDPs), highlighting the benefits and cost-effectiveness of Pozen's solution.


      The power of AI in understanding user search behavior (00:23:23)

      AI can predict what users will search for next based on data analysis and autocomplete suggestions.


      Using lookalike audiences to drive customer acquisition (00:24:59)

      Lookalike audiences help expand the customer base by targeting similar individuals based on first-party data.


      The importance of data integration for actionable insights (00:29:19)

      Having all the data in one place allows for immediate actionable insights and better decision-making in marketing strategies.


      Bridging the online and offline sales gap (00:33:36)

      Lewis discusses the importance of using data and AI to bridge the gap between online and offline sales.


      AI-driven success (00:33:36)

      Lewis talks about how AI can drive success in marketing by leveraging data and optimizing the consumer journey.


      The future of marketing with AI (00:33:36)

      Lewis and Johnny wrap up the episode by discussing the potential of AI in marketing and encourage listeners to use their data effectively.


      Keypoints:

      • Problem of bridging the gap between online and offline advertising
      • Use of AI algorithms to analyze data from retailers' POS systems and transaction logs
      • Eliminating guesswork and providing accurate insights into the effectiveness of marketing campaigns
      • Poor return on ad spend for big retailers and the need to focus on accurate measurements of campaign success
      • Tracking and analyzing consumer behavior to optimize marketing strategies
      • Targeting and anti-targeting consumers based on defined pools
      • Preventing consumers from seeing ads for products they have already purchased
      • Pozen's compatibility with retailers
      • with loyalty programs and ability to act as a customer data platform for
      • retailers without loyalty programs
      • Differentiation of Pairzon from other companies in terms of cost-effectiveness and quick implementation
      • Use of AI in predicting consumer behavior and the effectiveness of lookalike audiences


      ]]>      ๐ŸŒŸ Join us on the Jonny Ross Fractional CMO podcast for an insightful dive into the future of retail marketing with Lewis Rothkopf, Chief Revenue Officer of Pairzon. ๐Ÿš€

      ๐Ÿ” In this episode, we unravel the complexities of connecting online advertising with offline sales measurement and the incredible potential of AI in reshaping marketing strategies. Lewis shares his extensive experience in digital media and ad tech, offering valuable insights into how retailers can leverage data to supercharge customer acquisition, retention, and overall ROI.

      ๐Ÿ“ˆ Discover the secrets behind effective online-to-offline marketing strategies and learn how to measure the real impact of your marketing efforts with precision. Don't miss this opportunity to gain expert knowledge on using AI to solve today's biggest marketing challenges.

      ๐Ÿ‘‰ ๐Ÿ”— Guest Links:

      Connect with Lewis Rothkopf on LinkedIn: https://www.linkedin.com/in/lewis/

      Discover the power of Pairzon: https://pairzon.com/

      Don't forget to subscribe and follow "Jonny Ross Fractional CMO" for more insightful discussions with industry leaders:


      ๐ŸŽง Listen on your favorite podcast platform: https://podcast.jonnyross.com/listen

      ๐Ÿ“บ Watch on YouTube: https://www.youtube.com/c/FleekMarketing/


      Grab your headphones, and let's get futuristic with marketing! ๐ŸŽ™๏ธ๐ŸŒŸ

      #JonnyRossCMO #RetailMarketing #AIInnovation #DigitalMedia


      Timestamps:

      The problem of measuring marketing effectiveness (00:01:53)

      Lewis discusses the challenge of measuring the effectiveness of marketing efforts and the limitations of click-through rates as a metric.


      The need to bridge the gap between online and offline marketing (00:03:20)

      Lewis explains the difficulty of connecting online ad exposure to in-store purchases and the limitations of geolocation as a proxy metric.


      Using AI to understand the customer journey (00:06:24)

      Lewis discusses how AI and machine learning can track the entire customer journey, from online interactions to offline purchases, and eliminate guesswork in measuring advertising effectiveness.


      The consumer experience and wasted advertising spend (00:11:20)

      Discussion on the negative experience of seeing repetitive ads and the wastefulness of advertising to consumers who have already made a purchase.


      Targeting and anti-targeting based on consumer pools (00:12:23)

      Explanation of how marketers can use consumer pools to target or anti-target their ads based on reach, frequency, response frequency, and monetary value.


      The role of a customer data platform (CDP) and alternatives (00:14:12)

      Comparison between Pozen's marketing data platform and traditional customer data platforms (CDPs), highlighting the benefits and cost-effectiveness of Pozen's solution.


      The power of AI in understanding user search behavior (00:23:23)

      AI can predict what users will search for next based on data analysis and autocomplete suggestions.


      Using lookalike audiences to drive customer acquisition (00:24:59)

      Lookalike audiences help expand the customer base by targeting similar individuals based on first-party data.


      The importance of data integration for actionable insights (00:29:19)

      Having all the data in one place allows for immediate actionable insights and better decision-making in marketing strategies.


      Bridging the online and offline sales gap (00:33:36)

      Lewis discusses the importance of using data and AI to bridge the gap between online and offline sales.


      AI-driven success (00:33:36)

      Lewis talks about how AI can drive success in marketing by leveraging data and optimizing the consumer journey.


      The future of marketing with AI (00:33:36)

      Lewis and Johnny wrap up the episode by discussing the potential of AI in marketing and encourage listeners to use their data effectively.


      Keypoints:

      • Problem of bridging the gap between online and offline advertising
      • Use of AI algorithms to analyze data from retailers' POS systems and transaction logs
      • Eliminating guesswork and providing accurate insights into the effectiveness of marketing campaigns
      • Poor return on ad spend for big retailers and the need to focus on accurate measurements of campaign success
      • Tracking and analyzing consumer behavior to optimize marketing strategies
      • Targeting and anti-targeting consumers based on defined pools
      • Preventing consumers from seeing ads for products they have already purchased
      • Pozen's compatibility with retailers
      • with loyalty programs and ability to act as a customer data platform for
      • retailers without loyalty programs
      • Differentiation of Pairzon from other companies in terms of cost-effectiveness and quick implementation
      • Use of AI in predicting consumer behavior and the effectiveness of lookalike audiences


      ]]>      2c879847-49bb-4df8-b00b-fb150463225bFri, 10 Nov 2023 22:15:00 +010034:31falsefull9191      #90 Social Media Icons Debate, Building Shopper Confidence & Essential Website Tools#90 Social Media Icons Debate, Building Shopper Confidence & Essential Website Tools๐ŸŽ™๏ธ Episode Overview:

      In this enlightening episode, we dive deep into the debate surrounding the use of social media icons on websites, the art of building shopper confidence, and the must-have tools for every website owner. Join Jonny Ross and Pascal Fintoni as they unravel the intricacies of these topics, backed by behavioral science insights and real-world examples.

      ๐Ÿ” Key Takeaways:

      Social Media Icons - To Use or Not to Use?

      • The importance of having a clear purpose for every element on your website.
      • How to effectively integrate social media icons without distracting from the main website journey.
      • The debate: Does the mere presence of a LinkedIn or X (formerly Twitter) icon add value or divert attention?


      Building a Gold Star Website:


      • The journey from bronze to gold - optimising landing pages for maximum impact.
      • Behavioral science insights: The power of social proof, cognitive ease, and emotional priming.
      • The paradox of choice: How offering too many options can paralyze decision-making.


      Essential Website Tools Spotlight:

      • SlideShare: The YouTube of professional presentations. An oldie but a goodie, perfect for showcasing your expertise.
      • Hotjar: A behavior analytics and user feedback tool that offers heatmaps, session recordings, and surveys. A must-have for understanding user interactions.


      ๐Ÿ’ก Actionable Tips:


      • Enhance Your Search Box: Implement an advanced filter search to guide users seamlessly through your content.
      • Listen to Your Team: Organize meetings with customer-facing teammates to gather frequently answered questions. This can be a goldmine for content ideas.
      • Trust Your Instincts: While it's essential to stay updated with trends, always trust your understanding of your customers when making decisions.


      โ“ Questions to Ponder:

      • Are your social media icons serving a clear purpose on your website?
      • How can you apply behavioral science to enhance user experience and boost conversions?
      • Which tools can you integrate today to better understand and serve your website visitors?


      ๐Ÿ”— Links & Resources:



      ๐Ÿ“ฑ Reminder:

      For the best listening experience, grab your headphones, and if you find value in our chat, don't forget to share it with a friend or colleague. We appreciate every share and feedback!


      ๐Ÿ“ฃ Join the Conversation:

      Are you team Twitter Bird or team X? Let us know your thoughts and any questions you might have. We're always eager to engage and learn from our community. Drop us a comment below or reach out on social media.


      Remember, in the ever-evolving world of digital marketing and website management, staying informed and proactive is the key. Until next time, keep optimising, testing, and iterating!


      Timestamps:

      The importance of social media icons on websites (00:04:43)

      Discussion on whether social media icons are a distraction or a way to build trust and connect with customers.


      Updating social media icons on websites (00:09:04)

      The need to update social media icons to stay current and avoid appearing outdated.


      Challenging the suggestion to remove social media icons (00:10:08)

      Inviting the speaker who suggested removing social media icons to explain their viewpoint and engaging with viewers to share their opinions on keeping or changing social media icons.


      The importance of boosting shopper confidence (00:10:45)

      Discussion on the article from Think with Google about building a gold star website that boosts shopper confidence.


      Improving the decision-making process on websites (00:11:49)

      Exploration of using behavioral science to support the decision-making process on websites, including social proof, cognitive ease, and emotional priming.


      Optimizing landing pages and boosting confidence (00:14:54)

      Tips for optimizing landing pages and boosting confidence, including addressing delivery concerns, limiting choices, and investing in new photography regularly.


      The social media icons debate (00:20:20)

      Discussion on whether social media icons should be removed from websites and the impact on user experience.


      Hotjar: Behavior analytics and user feedback tool (00:21:30)

      Introduction and features of Hotjar, a tool that provides insights into user behavior on websites through heatmaps, session recordings, and surveys.


      Slideshare: The YouTube of professional presentations (00:23:21)

      Explanation of Slideshare as a platform for sharing and embedding professional presentations, and the benefits it offers in terms of extending website engagement and generating leads.


      The importance of customer behavior (00:30:49)

      Discussion on the need to question whether customer reactions are based on actual behavior or urban myths.


      Taking action on key points (00:31:20)

      Encouragement to implement 1 or 2 key takeaways from the episode within the next seven days.


      Closing remarks and call to action (00:32:00)

      Information about the podcast series and a request for feedback on changes made based on the episode's suggestions.

      ]]>      ๐ŸŽ™๏ธ Episode Overview:

      In this enlightening episode, we dive deep into the debate surrounding the use of social media icons on websites, the art of building shopper confidence, and the must-have tools for every website owner. Join Jonny Ross and Pascal Fintoni as they unravel the intricacies of these topics, backed by behavioral science insights and real-world examples.

      ๐Ÿ” Key Takeaways:

      Social Media Icons - To Use or Not to Use?

      • The importance of having a clear purpose for every element on your website.
      • How to effectively integrate social media icons without distracting from the main website journey.
      • The debate: Does the mere presence of a LinkedIn or X (formerly Twitter) icon add value or divert attention?


      Building a Gold Star Website:


      • The journey from bronze to gold - optimising landing pages for maximum impact.
      • Behavioral science insights: The power of social proof, cognitive ease, and emotional priming.
      • The paradox of choice: How offering too many options can paralyze decision-making.


      Essential Website Tools Spotlight:

      • SlideShare: The YouTube of professional presentations. An oldie but a goodie, perfect for showcasing your expertise.
      • Hotjar: A behavior analytics and user feedback tool that offers heatmaps, session recordings, and surveys. A must-have for understanding user interactions.


      ๐Ÿ’ก Actionable Tips:


      • Enhance Your Search Box: Implement an advanced filter search to guide users seamlessly through your content.
      • Listen to Your Team: Organize meetings with customer-facing teammates to gather frequently answered questions. This can be a goldmine for content ideas.
      • Trust Your Instincts: While it's essential to stay updated with trends, always trust your understanding of your customers when making decisions.


      โ“ Questions to Ponder:

      • Are your social media icons serving a clear purpose on your website?
      • How can you apply behavioral science to enhance user experience and boost conversions?
      • Which tools can you integrate today to better understand and serve your website visitors?


      ๐Ÿ”— Links & Resources:



      ๐Ÿ“ฑ Reminder:

      For the best listening experience, grab your headphones, and if you find value in our chat, don't forget to share it with a friend or colleague. We appreciate every share and feedback!


      ๐Ÿ“ฃ Join the Conversation:

      Are you team Twitter Bird or team X? Let us know your thoughts and any questions you might have. We're always eager to engage and learn from our community. Drop us a comment below or reach out on social media.


      Remember, in the ever-evolving world of digital marketing and website management, staying informed and proactive is the key. Until next time, keep optimising, testing, and iterating!


      Timestamps:

      The importance of social media icons on websites (00:04:43)

      Discussion on whether social media icons are a distraction or a way to build trust and connect with customers.


      Updating social media icons on websites (00:09:04)

      The need to update social media icons to stay current and avoid appearing outdated.


      Challenging the suggestion to remove social media icons (00:10:08)

      Inviting the speaker who suggested removing social media icons to explain their viewpoint and engaging with viewers to share their opinions on keeping or changing social media icons.


      The importance of boosting shopper confidence (00:10:45)

      Discussion on the article from Think with Google about building a gold star website that boosts shopper confidence.


      Improving the decision-making process on websites (00:11:49)

      Exploration of using behavioral science to support the decision-making process on websites, including social proof, cognitive ease, and emotional priming.


      Optimizing landing pages and boosting confidence (00:14:54)

      Tips for optimizing landing pages and boosting confidence, including addressing delivery concerns, limiting choices, and investing in new photography regularly.


      The social media icons debate (00:20:20)

      Discussion on whether social media icons should be removed from websites and the impact on user experience.


      Hotjar: Behavior analytics and user feedback tool (00:21:30)

      Introduction and features of Hotjar, a tool that provides insights into user behavior on websites through heatmaps, session recordings, and surveys.


      Slideshare: The YouTube of professional presentations (00:23:21)

      Explanation of Slideshare as a platform for sharing and embedding professional presentations, and the benefits it offers in terms of extending website engagement and generating leads.


      The importance of customer behavior (00:30:49)

      Discussion on the need to question whether customer reactions are based on actual behavior or urban myths.


      Taking action on key points (00:31:20)

      Encouragement to implement 1 or 2 key takeaways from the episode within the next seven days.


      Closing remarks and call to action (00:32:00)

      Information about the podcast series and a request for feedback on changes made based on the episode's suggestions.

      ]]>      33563c46-608c-4a5b-9c87-f5c89d984cd8Mon, 30 Oct 2023 21:15:00 +010033:36falsefull9090      #89 Unlocking the Secrets of Retention Marketing with Josh Tay#89 Unlocking the Secrets of Retention Marketing with Josh TayIn this insightful episode, Jonny Ross dives deep into the intricacies of retention marketing with industry expert, Josh Tay of "No Limit Email." They discuss the importance of customer enablement, the nuance of offers, and how to bridge the gap between brand voice and customer desire.

      Show Highlights:

      The Shift in Retention Marketing

      • Why retention starts even before customer acquisition.
      • The importance of customer experience from the get-go.


      Offers and Their Impact

      • Dangers of running too many offers and the urgency dilution.
      • Balancing the allure of quick cash with sustainable revenue.


      Product Movement and Offer Testing

      • Utilising apps like 'Cogs' to monitor product movement.
      • How to strategise offers based on product performance.


      Balancing Brand Voice and Customer Needs

      • Understanding the balance between brand objectives and customer objectives.
      • Why thinking from a customer's point of view is pivotal.


      Customer Enablement: Beyond Retention

      • The shift from just selling to truly enabling the customer.
      • How to create enablement content to move customers closer to purchase.


      Advertisements & Their Effectiveness

      • The role of education and learning in ad content.
      • Real-life examples of impactful ad content.



      Topics:

      • What is customer enablement in retention marketing?
      • Dangers of running frequent offers in e-commerce.
      • How to monitor product movement using Cogs app?
      • Strategies for balancing brand voice and customer needs.
      • Importance of enablement content in retention marketing.


      Connect & Dive Deeper:



      Timestamps:

      Retention Marketing and its Importance [00:01:24]

      Explanation of what retention marketing is and why it has become important in today's digital landscape.


      The Role of Zero Party Data [00:05:22]

      Discussion on the concept of zero party data and how it helps in creating customized messages for customers.


      Balancing Questions and Conversion [00:10:09]

      Exploration of the balance between asking too many questions and getting valuable information from customers without putting them off.


      The importance of retention marketing [00:11:38]

      Discussion on the significance of retention marketing in generating revenue and the use of post-purchase communication to make up for lost acquisition.


      Customizing messages based on customer data [00:13:10]

      Exploration of how beauty brands can ask specific questions to understand customer goals and concerns, and tailor messages and product recommendations accordingly.


      Using multiple channels for communication [00:18:36]

      Explanation of how SMS, email, and direct mail are used together in retention strategies, with examples of welcome flows and win back flows.


      The importance of content within emails [00:23:35]

      The speakers discuss how the content within emails, such as entertaining and educational content, can make customers look forward to receiving emails and improve brand perception.


      The danger of running too many offers [00:26:02]

      The speakers talk about how running too many offers can train customers to expect more discounts, leading to decreased urgency and lower margins.


      Customer enablement as a marketing strategy [00:31:17]

      The speakers highlight the importance of creating enablement content that helps customers make better buying decisions, increasing trust and moving them closer to a purchase.


      The importance of ad creative [00:32:28]

      Discussion on the significance of creating informative and valuable ad creative to attract and engage customers.


      The concept of customer enablement [00:33:21]

      Exploration of the idea that retention marketing should start before acquiring customers and the role of customer enablement in connecting brand voice with customer stories.


      Contact information and conclusion [00:34:05]

      The host asks for the contact information of the guest and concludes the episode by summarizing the key takeaways and expressing gratitude.

      ]]>      In this insightful episode, Jonny Ross dives deep into the intricacies of retention marketing with industry expert, Josh Tay of "No Limit Email." They discuss the importance of customer enablement, the nuance of offers, and how to bridge the gap between brand voice and customer desire.

      Show Highlights:

      The Shift in Retention Marketing

      • Why retention starts even before customer acquisition.
      • The importance of customer experience from the get-go.


      Offers and Their Impact

      • Dangers of running too many offers and the urgency dilution.
      • Balancing the allure of quick cash with sustainable revenue.


      Product Movement and Offer Testing

      • Utilising apps like 'Cogs' to monitor product movement.
      • How to strategise offers based on product performance.


      Balancing Brand Voice and Customer Needs

      • Understanding the balance between brand objectives and customer objectives.
      • Why thinking from a customer's point of view is pivotal.


      Customer Enablement: Beyond Retention

      • The shift from just selling to truly enabling the customer.
      • How to create enablement content to move customers closer to purchase.


      Advertisements & Their Effectiveness

      • The role of education and learning in ad content.
      • Real-life examples of impactful ad content.



      Topics:

      • What is customer enablement in retention marketing?
      • Dangers of running frequent offers in e-commerce.
      • How to monitor product movement using Cogs app?
      • Strategies for balancing brand voice and customer needs.
      • Importance of enablement content in retention marketing.


      Connect & Dive Deeper:



      Timestamps:

      Retention Marketing and its Importance [00:01:24]

      Explanation of what retention marketing is and why it has become important in today's digital landscape.


      The Role of Zero Party Data [00:05:22]

      Discussion on the concept of zero party data and how it helps in creating customized messages for customers.


      Balancing Questions and Conversion [00:10:09]

      Exploration of the balance between asking too many questions and getting valuable information from customers without putting them off.


      The importance of retention marketing [00:11:38]

      Discussion on the significance of retention marketing in generating revenue and the use of post-purchase communication to make up for lost acquisition.


      Customizing messages based on customer data [00:13:10]

      Exploration of how beauty brands can ask specific questions to understand customer goals and concerns, and tailor messages and product recommendations accordingly.


      Using multiple channels for communication [00:18:36]

      Explanation of how SMS, email, and direct mail are used together in retention strategies, with examples of welcome flows and win back flows.


      The importance of content within emails [00:23:35]

      The speakers discuss how the content within emails, such as entertaining and educational content, can make customers look forward to receiving emails and improve brand perception.


      The danger of running too many offers [00:26:02]

      The speakers talk about how running too many offers can train customers to expect more discounts, leading to decreased urgency and lower margins.


      Customer enablement as a marketing strategy [00:31:17]

      The speakers highlight the importance of creating enablement content that helps customers make better buying decisions, increasing trust and moving them closer to a purchase.


      The importance of ad creative [00:32:28]

      Discussion on the significance of creating informative and valuable ad creative to attract and engage customers.


      The concept of customer enablement [00:33:21]

      Exploration of the idea that retention marketing should start before acquiring customers and the role of customer enablement in connecting brand voice with customer stories.


      Contact information and conclusion [00:34:05]

      The host asks for the contact information of the guest and concludes the episode by summarizing the key takeaways and expressing gratitude.

      ]]>      abb2566e-53e1-4a93-852c-76c5483793c9Mon, 23 Oct 2023 21:45:00 +010035:27falsefull8989      #88 Mastering Lead Magnets: Boost B2B Landing Pages & Elevate your Website Mission!#88 Mastering Lead Magnets: Boost B2B Landing Pages & Elevate your Website Mission!๐ŸŽ™ Hosts: Jonny Ross & Pascal Fintoni

      ๐ŸŽง In This Episode:


      1. Revisiting the Basics - How to harness your mission statement and brand values to enhance website engagement.


      2. Lead Magnets:

      - The evolution and future of lead magnets.

      - Alternative names to consider: Value offer? Exclusive content? Premium content?

      - Crafting effective lead magnets by listening to customer queries.


      3. Landing Pages:

      - Importance of focusing on pain points rather than merely sectors.

      - App recommendations for landing page enhancements.


      4. SEO & Alt Text - The significance of alt text for images and ensuring web accessibility.


      5. B2B Sales Automation - Quick dive into tools and strategies.


      6. Other Call to Actions

      - Favicon - What is it, and why is it important?

      - Manifesto page: A one-pager detailing your mission and values, inspired by high street brands.


      7. Audience Power - Accepting and understanding that your audience drives your website strategy.


      8. 90 Day Website Mastery Program - Introducing the audio companion to the 90-day Website Mastery Program.


      ๐Ÿ”— Links & Resources Mentioned:


      - 90 Day Marketing Mastery - Learn more about the program and book your discovery call with Jonny and Pascal.


      ๐Ÿ’ก Top Quotes:


      - "Your why is just so important. It helps tell the story. It helps you stand out, and it brings the authenticity." - Jonny Ross


      - "Your audience literally are in charge of your website strategy because every single important decision is informed by your audience." - Pascal Fintoni



      ๐Ÿ“ฃ **Feedback & Shoutouts**:


      - We'd love to hear from you! Share your thoughts on alternative names for lead magnets, your favorite apps, and any changes you've made to your website based on our tips. You might get a shoutout in our next episode!



      ๐ŸŽฅ **Up Next**:


      Stay tuned for a fun video and audio montage! Revisit your notes, take actions, and prepare for our next episode.


      ๐Ÿ‘‹ Sign-Off:


      Thanks for tuning in to Episode 16 of our podcast. Don't forget to visit our https://90daymarketingmastery.com for more information, and we'll see you soon!



      Remember, always prioritise audience engagement and alignment with your core values for a successful website strategy!


      Timestamps

      The launch of new program and completion of webinar series [00:00:15]

      Celebrating the launch of a new program and the completion of a website best practice webinar series.


      Discussion on lead magnets and examples of compelling content [00:02:30]

      Explaining the concept of lead magnets and providing examples of compelling content to attract website visitors.


      Making industry landing pages engaging for B2B companies [00:09:50]

      Jason Dodge discusses how to make industry landing pages engaging for B2B companies in a Whiteboard Friday video.


      The B2B Landing Page [00:10:59]

      Discussion on how to make a B2B landing page engaging by understanding the audience's challenges and pain points.


      The Importance of Pain Points [00:12:40]

      Emphasizing the need to focus on the pain points and solutions when creating a winning landing page.


      Using Novio for Sales Automation [00:17:59]

      Introduction of Novio, a B2B sales automation platform, and its features for lead generation, cold outreach, and email campaigns.


      The importance of favicons [00:23:02]

      Discussion on the significance of having a favicon on a website and the potential negative message it sends if it is missing or incorrect.


      Creating a manifesto page [00:25:04]

      Exploration of the idea of creating a manifesto page on a website to clearly communicate the company's mission, values, and purpose.


      Lead magnets and landing pages [00:27:18]

      Explanation of lead magnets and suggestions for alternative names, as well as tips for creating valuable content and focusing on pain points in landing pages.

      ]]>      ๐ŸŽ™ Hosts: Jonny Ross & Pascal Fintoni

      ๐ŸŽง In This Episode:


      1. Revisiting the Basics - How to harness your mission statement and brand values to enhance website engagement.


      2. Lead Magnets:

      - The evolution and future of lead magnets.

      - Alternative names to consider: Value offer? Exclusive content? Premium content?

      - Crafting effective lead magnets by listening to customer queries.


      3. Landing Pages:

      - Importance of focusing on pain points rather than merely sectors.

      - App recommendations for landing page enhancements.


      4. SEO & Alt Text - The significance of alt text for images and ensuring web accessibility.


      5. B2B Sales Automation - Quick dive into tools and strategies.


      6. Other Call to Actions

      - Favicon - What is it, and why is it important?

      - Manifesto page: A one-pager detailing your mission and values, inspired by high street brands.


      7. Audience Power - Accepting and understanding that your audience drives your website strategy.


      8. 90 Day Website Mastery Program - Introducing the audio companion to the 90-day Website Mastery Program.


      ๐Ÿ”— Links & Resources Mentioned:


      - 90 Day Marketing Mastery - Learn more about the program and book your discovery call with Jonny and Pascal.


      ๐Ÿ’ก Top Quotes:


      - "Your why is just so important. It helps tell the story. It helps you stand out, and it brings the authenticity." - Jonny Ross


      - "Your audience literally are in charge of your website strategy because every single important decision is informed by your audience." - Pascal Fintoni



      ๐Ÿ“ฃ **Feedback & Shoutouts**:


      - We'd love to hear from you! Share your thoughts on alternative names for lead magnets, your favorite apps, and any changes you've made to your website based on our tips. You might get a shoutout in our next episode!



      ๐ŸŽฅ **Up Next**:


      Stay tuned for a fun video and audio montage! Revisit your notes, take actions, and prepare for our next episode.


      ๐Ÿ‘‹ Sign-Off:


      Thanks for tuning in to Episode 16 of our podcast. Don't forget to visit our https://90daymarketingmastery.com for more information, and we'll see you soon!



      Remember, always prioritise audience engagement and alignment with your core values for a successful website strategy!


      Timestamps

      The launch of new program and completion of webinar series [00:00:15]

      Celebrating the launch of a new program and the completion of a website best practice webinar series.


      Discussion on lead magnets and examples of compelling content [00:02:30]

      Explaining the concept of lead magnets and providing examples of compelling content to attract website visitors.


      Making industry landing pages engaging for B2B companies [00:09:50]

      Jason Dodge discusses how to make industry landing pages engaging for B2B companies in a Whiteboard Friday video.


      The B2B Landing Page [00:10:59]

      Discussion on how to make a B2B landing page engaging by understanding the audience's challenges and pain points.


      The Importance of Pain Points [00:12:40]

      Emphasizing the need to focus on the pain points and solutions when creating a winning landing page.


      Using Novio for Sales Automation [00:17:59]

      Introduction of Novio, a B2B sales automation platform, and its features for lead generation, cold outreach, and email campaigns.


      The importance of favicons [00:23:02]

      Discussion on the significance of having a favicon on a website and the potential negative message it sends if it is missing or incorrect.


      Creating a manifesto page [00:25:04]

      Exploration of the idea of creating a manifesto page on a website to clearly communicate the company's mission, values, and purpose.


      Lead magnets and landing pages [00:27:18]

      Explanation of lead magnets and suggestions for alternative names, as well as tips for creating valuable content and focusing on pain points in landing pages.

      ]]>      c14932c6-1f33-45e5-8f06-ec74a283b715Mon, 16 Oct 2023 20:00:00 +010030:42falsefull8888      #87 Cracking the Code of Experiential Marketing ROI with Brook Jay#87 Cracking the Code of Experiential Marketing ROI with Brook JayUnlock the mysteries behind experiential marketing and its ROI in this deep-dive episode with the luminary Brook Jay of All Terrain. With a knack for creating moments that matter, Brook shares her insights on crafting authentic experiences that resonate deeply with consumers.

      ๐Ÿ” Episode Highlights:


      The Evolution of Experiential Marketing: From food and beverage festivals to hyper-targeted in-stadium experiences, discover how experiential marketing has evolved to cater to savvy and discerning consumers.


      The Power of Authenticity: Brook stresses the value of authentic brand moments that connect with consumers without overwhelming them.


      Integrating Experiential Early On: Dive into the pitfalls brands face when they leave experiential marketing as an afterthought. Discover why it should be part of the conversation from the get-go.


      Case Study: Cosmopolitan of Las Vegas: Learn how All Terrain helped the Cosmopolitan Hotel boost its footfall in a unique and emotional manner, using in-flight experiences.


      ๐Ÿ›๏ธ Product Mentions:


      • The Cosmopolitan of Las Vegas: A game-changer in the realm of hospitality, this brand managed to reshape the Las Vegas hospitality scene with its unique branding approach. Check it out here.


      ๐Ÿ”— Relevant Links:


      • All Terrain: This is where the magic happens. Dive deeper into the world of experiential marketing with Brook Jay's esteemed agency.
      • Connect with Brook Jay on LinkedIn: If her insights struck a chord with you, feel free to reach out and pick her brain further.
      • Jonny Ross' LinkedIn: Stay updated with the host's latest thoughts, strategies, and episodes.

      ๐Ÿ™ Wrap-up:


      A big thank you to Brook Jay for unraveling the intricacies of experiential marketing. Her depth of experience and passion for the craft shines through every anecdote and insight. Don't forget to hit that subscribe button for more enlightening episodes.


      Tune in, learn, and elevate your brand's experiences. Until next time! โœŒ


      TimeStamps

      The secrets to measuring ROI in experiential marketing [00:01:20]

      Brook Jay discusses the challenges of measuring ROI in experiential marketing and the importance of collaboration between sales, marketing, and agency teams.


      Creating experiences that drive sales and customer loyalty [00:02:35]

      Brook Jay explains how All Terrain ensures that their experiences not only create lasting memories but also drive sales and customer loyalty through promotional activities and tracking sales.


      The misconception that experiential marketing has to be expensive [00:08:31]

      Brook Jay debunks the misconception that experiential marketing has to be expensive and shares a successful campaign example that achieved strong KPIs without a massive spend.


      The power of immersive brand experiences [00:12:31]

      Discussion on the purpose and impact of experiential marketing in creating two-way interactions and driving word-of-mouth marketing and content generation.


      The virtual launch of Ferrari Roma [00:14:21]

      Explanation of how the COVID-19 pandemic forced a pivot from live experiences to a virtual launch of the Ferrari Roma, including the involvement of Adam Levine and Behati Prinsloo, and the success of the campaign.


      Creating the ultimate Cheez-It road trip destination [00:19:02]

      Details about transforming a local gas station into the Cheez-It Cheese Stop, the overwhelming response from snack lovers, and the massive online exposure and merchandise sales generated.


      The power of an immersive experience [00:22:37]

      Brook Jay shares a successful experiential marketing campaign that generated viral attention and over a billion impressions.


      Creating strong emotional connections [00:24:11]

      Brook Jay explains how All Terrain operates as cultural anthropologists and how understanding consumer behavior helps in creating emotional connections.


      Driving loyalty through an in-flight experience [00:28:06]

      Brook Jay discusses a successful campaign for the Cosmopolitan of Las Vegas, where in-flight gifts led to enduring loyalty and increased visits to the property.


      LinkedIn and avid linking [00:33:33]

      The speakers discuss their love for LinkedIn and their enthusiasm for connecting and dominating the platform.


      Cracking the code of experiential marketing ROI [00:33:47]

      The episode dives deep into dissecting the strategies, trends, and magical goings-on behind impactful experiential marketing campaigns.


      Thank you and farewell [00:34:25]

      The episode concludes with gratitude for the guest's time, appreciation for the discussion, and a reminder to subscribe and stay tuned for future episodes.

      ]]>      Unlock the mysteries behind experiential marketing and its ROI in this deep-dive episode with the luminary Brook Jay of All Terrain. With a knack for creating moments that matter, Brook shares her insights on crafting authentic experiences that resonate deeply with consumers.

      ๐Ÿ” Episode Highlights:


      The Evolution of Experiential Marketing: From food and beverage festivals to hyper-targeted in-stadium experiences, discover how experiential marketing has evolved to cater to savvy and discerning consumers.


      The Power of Authenticity: Brook stresses the value of authentic brand moments that connect with consumers without overwhelming them.


      Integrating Experiential Early On: Dive into the pitfalls brands face when they leave experiential marketing as an afterthought. Discover why it should be part of the conversation from the get-go.


      Case Study: Cosmopolitan of Las Vegas: Learn how All Terrain helped the Cosmopolitan Hotel boost its footfall in a unique and emotional manner, using in-flight experiences.


      ๐Ÿ›๏ธ Product Mentions:


      • The Cosmopolitan of Las Vegas: A game-changer in the realm of hospitality, this brand managed to reshape the Las Vegas hospitality scene with its unique branding approach. Check it out here.


      ๐Ÿ”— Relevant Links:


      • All Terrain: This is where the magic happens. Dive deeper into the world of experiential marketing with Brook Jay's esteemed agency.
      • Connect with Brook Jay on LinkedIn: If her insights struck a chord with you, feel free to reach out and pick her brain further.
      • Jonny Ross' LinkedIn: Stay updated with the host's latest thoughts, strategies, and episodes.

      ๐Ÿ™ Wrap-up:


      A big thank you to Brook Jay for unraveling the intricacies of experiential marketing. Her depth of experience and passion for the craft shines through every anecdote and insight. Don't forget to hit that subscribe button for more enlightening episodes.


      Tune in, learn, and elevate your brand's experiences. Until next time! โœŒ


      TimeStamps

      The secrets to measuring ROI in experiential marketing [00:01:20]

      Brook Jay discusses the challenges of measuring ROI in experiential marketing and the importance of collaboration between sales, marketing, and agency teams.


      Creating experiences that drive sales and customer loyalty [00:02:35]

      Brook Jay explains how All Terrain ensures that their experiences not only create lasting memories but also drive sales and customer loyalty through promotional activities and tracking sales.


      The misconception that experiential marketing has to be expensive [00:08:31]

      Brook Jay debunks the misconception that experiential marketing has to be expensive and shares a successful campaign example that achieved strong KPIs without a massive spend.


      The power of immersive brand experiences [00:12:31]

      Discussion on the purpose and impact of experiential marketing in creating two-way interactions and driving word-of-mouth marketing and content generation.


      The virtual launch of Ferrari Roma [00:14:21]

      Explanation of how the COVID-19 pandemic forced a pivot from live experiences to a virtual launch of the Ferrari Roma, including the involvement of Adam Levine and Behati Prinsloo, and the success of the campaign.


      Creating the ultimate Cheez-It road trip destination [00:19:02]

      Details about transforming a local gas station into the Cheez-It Cheese Stop, the overwhelming response from snack lovers, and the massive online exposure and merchandise sales generated.


      The power of an immersive experience [00:22:37]

      Brook Jay shares a successful experiential marketing campaign that generated viral attention and over a billion impressions.


      Creating strong emotional connections [00:24:11]

      Brook Jay explains how All Terrain operates as cultural anthropologists and how understanding consumer behavior helps in creating emotional connections.


      Driving loyalty through an in-flight experience [00:28:06]

      Brook Jay discusses a successful campaign for the Cosmopolitan of Las Vegas, where in-flight gifts led to enduring loyalty and increased visits to the property.


      LinkedIn and avid linking [00:33:33]

      The speakers discuss their love for LinkedIn and their enthusiasm for connecting and dominating the platform.


      Cracking the code of experiential marketing ROI [00:33:47]

      The episode dives deep into dissecting the strategies, trends, and magical goings-on behind impactful experiential marketing campaigns.


      Thank you and farewell [00:34:25]

      The episode concludes with gratitude for the guest's time, appreciation for the discussion, and a reminder to subscribe and stay tuned for future episodes.

      ]]>      d474ae64-9623-42dd-8015-f0816dc880f2Sat, 14 Oct 2023 15:00:00 +010034:44falsefull8787      #86 Scaling D2C Brands with E-Commerce Marketing & Behavioural Science with Kyle Hoffman#86 Scaling D2C Brands with E-Commerce Marketing & Behavioural Science with Kyle Hoffman๐ŸŽ™๏ธ Dive into another exhilarating episode of the "Jonny Ross Fractional CMO" podcast!

      Join us as we delve deep with Kyle Hoffman, the powerhouse behind Wellow's soaring growth and Director of Growth Strategy at Function Growth.


      In this episode, we uncover:

      - ๐Ÿš€ The Wellow growth story: Bamboo compression socks, sustainability, and big business numbers.

      - ๐Ÿง  Behavioural science's pivotal role in D2C brand strategies.

      - ๐Ÿ’ก Pro tips on scaling Direct-to-Consumer brands sustainably.

      - ๐Ÿค– The tech, resources, and teams D2C brands need to scale exponentially.


      If D2C, Ecommerce, Marketing, Entrepreneurship, and Behavioural Science are your jam, this episode is tailored for you! ๐ŸŽ‰


      Remember, the best brands don't just sell; they tell stories, invoke emotions, and build connections. Kyle's experiences offer a rich tapestry of insights on doing just that! ๐ŸŒŸ


      Key Takeaways:

      • Understanding customer behavior is vital for successful e-commerce marketing.
      • Using real-world data combined with behavioral science can lead to effective marketing strategies.
      • Behavioral science isn't just theory; it's based on actual real-world studies.


      Highlights & Discussion Topics:

      a. Maximum Purchase Limit: A case study where setting a maximum limit on purchase influenced customer behavior positively.

      b. Behavioral Science Training: Function Growth Co.'s training program on behavioral science equips teams with actionable insights.

      c. Real-World Studies vs. Brand Testing: The importance of testing behavioral science concepts tailored to a specific brand or product.

      d. Richard Shotton's Contributions: Reference to books on behavioral science and its practical applications.

      e. Choice Paralysis: The idea that limiting options can sometimes enhance user experience and decision-making.

      f. Pratfall Effect: A fascinating concept where showcasing brand weaknesses authentically can be turned into strengths. Case in point: Guinness's ad campaign


      Resources & Recommendations:

      Books: Works by Richard Shotton on behavioral science.


      Agencies need to walk the talk: Building and growing their brand is crucial.

      The significance of varied creative assets in marketing.

      ๐Ÿ”— Guest Links:

      - Function Growth - https://functiongrowth.co

      - Kyle Hoffman on LinkedIn - https://www.linkedin.com/in/kyle-hoff...


      Listen & Watch:

      - ๐ŸŽง Audio on your favourite podcast platform - https://podcast.jonnyross.com/listen

      - ๐Ÿ“บ Watch on YouTube -   

       / fleekmarketing  



      Timestamps


      The Willow's growth story [00:01:24]

      Kyle discusses the background of Willow, a brand created by Function Growth, and their decision to launch their own product company.


      Strategies for explosive growth [00:05:12]

      Kyle shares the secrets behind Willow's rapid growth in its first 12 months, including consumer research, branding, pricing strategy, and creative advertising.


      Diversifying advertising channels [00:10:55]

      Kyle talks about how Willow diversified its advertising channels, including using Google ads, YouTube ads, and CTV (Connected TV), while still relying heavily on meta (Facebook) advertising.


      Finding product market fit [00:12:19]

      Discussion on the importance of finding product market fit and the role of pricing strategy in scaling a DTC business.


      Listening to consumers and achieving product market fit [00:14:30]

      The significance of listening to consumers, understanding their needs, and using their feedback to achieve product market fit.


      Creating effective ad and website content [00:20:12]

      The challenges of creating effective ad and website content, including the need for a messaging strategy and producing a variety of creative content.


      Behavioral Science and Decision Making [00:22:46]

      The speakers discuss the use of behavioral science in guiding decision making and strategy for companies, with a focus on the subconscious factors that influence consumer behavior.


      Artificial Limits and Increased Purchases [00:23:43]

      The concept of artificial limits in behavioral science is explained, where setting a maximum amount that customers can buy can actually lead to increased purchases. An example is given where this strategy was implemented during a promotion and resulted in a 20% increase in average order value and products per cart.


      Applying Behavioral Science Concepts [00:26:09]

      The speakers discuss how behavioral science concepts can be applied to understand and improve marketing strategies. They mention various concepts such as choice paralysis, social proof, and the pratfall effect, which can be used to optimize brand messaging and customer engagement.

      ]]>      ๐ŸŽ™๏ธ Dive into another exhilarating episode of the "Jonny Ross Fractional CMO" podcast!

      Join us as we delve deep with Kyle Hoffman, the powerhouse behind Wellow's soaring growth and Director of Growth Strategy at Function Growth.


      In this episode, we uncover:

      - ๐Ÿš€ The Wellow growth story: Bamboo compression socks, sustainability, and big business numbers.

      - ๐Ÿง  Behavioural science's pivotal role in D2C brand strategies.

      - ๐Ÿ’ก Pro tips on scaling Direct-to-Consumer brands sustainably.

      - ๐Ÿค– The tech, resources, and teams D2C brands need to scale exponentially.


      If D2C, Ecommerce, Marketing, Entrepreneurship, and Behavioural Science are your jam, this episode is tailored for you! ๐ŸŽ‰


      Remember, the best brands don't just sell; they tell stories, invoke emotions, and build connections. Kyle's experiences offer a rich tapestry of insights on doing just that! ๐ŸŒŸ


      Key Takeaways:

      • Understanding customer behavior is vital for successful e-commerce marketing.
      • Using real-world data combined with behavioral science can lead to effective marketing strategies.
      • Behavioral science isn't just theory; it's based on actual real-world studies.


      Highlights & Discussion Topics:

      a. Maximum Purchase Limit: A case study where setting a maximum limit on purchase influenced customer behavior positively.

      b. Behavioral Science Training: Function Growth Co.'s training program on behavioral science equips teams with actionable insights.

      c. Real-World Studies vs. Brand Testing: The importance of testing behavioral science concepts tailored to a specific brand or product.

      d. Richard Shotton's Contributions: Reference to books on behavioral science and its practical applications.

      e. Choice Paralysis: The idea that limiting options can sometimes enhance user experience and decision-making.

      f. Pratfall Effect: A fascinating concept where showcasing brand weaknesses authentically can be turned into strengths. Case in point: Guinness's ad campaign


      Resources & Recommendations:

      Books: Works by Richard Shotton on behavioral science.


      Agencies need to walk the talk: Building and growing their brand is crucial.

      The significance of varied creative assets in marketing.

      ๐Ÿ”— Guest Links:

      - Function Growth - https://functiongrowth.co

      - Kyle Hoffman on LinkedIn - https://www.linkedin.com/in/kyle-hoff...


      Listen & Watch:

      - ๐ŸŽง Audio on your favourite podcast platform - https://podcast.jonnyross.com/listen

      - ๐Ÿ“บ Watch on YouTube -   

       / fleekmarketing  



      Timestamps


      The Willow's growth story [00:01:24]

      Kyle discusses the background of Willow, a brand created by Function Growth, and their decision to launch their own product company.


      Strategies for explosive growth [00:05:12]

      Kyle shares the secrets behind Willow's rapid growth in its first 12 months, including consumer research, branding, pricing strategy, and creative advertising.


      Diversifying advertising channels [00:10:55]

      Kyle talks about how Willow diversified its advertising channels, including using Google ads, YouTube ads, and CTV (Connected TV), while still relying heavily on meta (Facebook) advertising.


      Finding product market fit [00:12:19]

      Discussion on the importance of finding product market fit and the role of pricing strategy in scaling a DTC business.


      Listening to consumers and achieving product market fit [00:14:30]

      The significance of listening to consumers, understanding their needs, and using their feedback to achieve product market fit.


      Creating effective ad and website content [00:20:12]

      The challenges of creating effective ad and website content, including the need for a messaging strategy and producing a variety of creative content.


      Behavioral Science and Decision Making [00:22:46]

      The speakers discuss the use of behavioral science in guiding decision making and strategy for companies, with a focus on the subconscious factors that influence consumer behavior.


      Artificial Limits and Increased Purchases [00:23:43]

      The concept of artificial limits in behavioral science is explained, where setting a maximum amount that customers can buy can actually lead to increased purchases. An example is given where this strategy was implemented during a promotion and resulted in a 20% increase in average order value and products per cart.


      Applying Behavioral Science Concepts [00:26:09]

      The speakers discuss how behavioral science concepts can be applied to understand and improve marketing strategies. They mention various concepts such as choice paralysis, social proof, and the pratfall effect, which can be used to optimize brand messaging and customer engagement.

      ]]>      e9e1c53d-8bdd-4a54-81ac-d7f64f35e035Sun, 08 Oct 2023 16:15:00 +010031:48falsefull8686      #85 Making Accessibility a Priority, Navigating AI SEO, & Essential Tools to Elevate Your WebSite! ๐Ÿš€๐Ÿ–ฅ๏ธ#85 Making Accessibility a Priority, Navigating AI SEO, & Essential Tools to Elevate Your WebSite! ๐Ÿš€๐Ÿ–ฅ๏ธJonny Ross and Pascal Fintoni are back with another dose of actionable insights to make your website an unparalleled success. In today's episode, they dive deep into the significance of website accessibility, the implications of AI in SEO, and introduce tools that can transform your website game.

      Segments Overview:

      1. You Ask, We Answer: The duo tackles the timely question of website accessibility, illuminating its benefits and providing a roadmap to integrate it seamlessly.
      2. Website Stories: Dive into Google's evolving stance on AI-generated content and what it means for content creators.
      3. The Website Engine Room: A segment packed with recommendations, today's focus is on file optimization tools to streamline your web processes.
      4. Website Call to Action: Get the singular, transformative change you should be incorporating into your site right now.

      Deep Dive:

      1. You Ask, We Answer: Jonny and Pascal break down website accessibility, focusing on critical elements like alt text for images, using high-contrast colors, and crafting meaningful link text. They also discuss text sizes, alignment, and the strategic use of lists. Their go-to resource? Google's guide on making websites more accessible, which can be found here.
      2. Website Stories: The episode hones in on Google's latest update on its SEO playbook concerning AI-generated content. The verdict? It's all about quality. Learn about the changing landscape of AI-written content and the importance of prioritizing genuine, high-quality articles over AI-rehashed ones.

      • Read more on the story here.

      1. The Website Engine Room: Today's tool recommendations? Pascal introduces us to Tinywow - the ultimate file converter and editor that's free to use. Meanwhile, Jonny swears by Smush, a WordPress plugin that optimizes images without compromising on quality.
      2. Website Call to Action: Elevate your site's ranking and user experience with Jonny's advice on the strategic use of internal links. Meanwhile, Pascal urges you to give your visuals a quick audit. It's time to enhance the 'alt text' for optimal performance.

      Conclusion:

      Join Jonny and Pascal next time for more industry secrets and action steps to master your website in just 90 days. Your hosts would love to spotlight your website transformations, so be sure to share your updates!

      Connect & Explore:

      • 90-Day Website Mastery Programme: Unlock comprehensive website mastery insights here.
      • Reach out to the experts: Connect with Jonny Ross and Pascal Fintoni on LinkedIn or visit their websites (Jonny | Pascal) for more industry wisdom.

      Remember, a powerful website awaits those willing to take action! Until next time.

      Timestamps


      You Ask, We Answer [00:03:04]

      Discussion on how to make a website more accessible and the importance of considering accessibility for all users.


      Website Stories [00:12:05]

      Introduction to the segment where the hosts discuss interesting stories related to websites.


      Website Accessibility and Google [00:05:19]

      Exploration of the connection between website accessibility and Google's new algorithm, emphasizing the importance of accessibility for better search rankings.


      Google updates its SEO playbook [00:12:39]

      Discussion on the change in Google's verbiage from "content written by people" to "content created for people" and the implications for AI-generated content.


      Using AI for content creation [00:15:58]

      Exploring the role of AI in content creation and the importance of creating resourceful, helpful, and readable content for people.


      Website engine room: Smush and Tiny [00:19:49]

      Introduction of the Smush plugin for image optimization and the Tiny website as a file converter and repair tool.


      Internal Links and their Importance [00:24:30]

      Explanation of internal links and their role in helping Google understand and index website content.


      Creating Internal Links Strategically [00:25:10]

      Discussion on how to strategically create internal links to increase rank and traffic on key pages.


      Website Call to Action: Accessibility and Alt Text [00:26:23]

      Call to action to check alt text on images for accessibility and use the Smush tool to reduce image file size without losing quality.

      ]]>      Jonny Ross and Pascal Fintoni are back with another dose of actionable insights to make your website an unparalleled success. In today's episode, they dive deep into the significance of website accessibility, the implications of AI in SEO, and introduce tools that can transform your website game.

      Segments Overview:

      1. You Ask, We Answer: The duo tackles the timely question of website accessibility, illuminating its benefits and providing a roadmap to integrate it seamlessly.
      2. Website Stories: Dive into Google's evolving stance on AI-generated content and what it means for content creators.
      3. The Website Engine Room: A segment packed with recommendations, today's focus is on file optimization tools to streamline your web processes.
      4. Website Call to Action: Get the singular, transformative change you should be incorporating into your site right now.

      Deep Dive:

      1. You Ask, We Answer: Jonny and Pascal break down website accessibility, focusing on critical elements like alt text for images, using high-contrast colors, and crafting meaningful link text. They also discuss text sizes, alignment, and the strategic use of lists. Their go-to resource? Google's guide on making websites more accessible, which can be found here.
      2. Website Stories: The episode hones in on Google's latest update on its SEO playbook concerning AI-generated content. The verdict? It's all about quality. Learn about the changing landscape of AI-written content and the importance of prioritizing genuine, high-quality articles over AI-rehashed ones.

      • Read more on the story here.

      1. The Website Engine Room: Today's tool recommendations? Pascal introduces us to Tinywow - the ultimate file converter and editor that's free to use. Meanwhile, Jonny swears by Smush, a WordPress plugin that optimizes images without compromising on quality.
      2. Website Call to Action: Elevate your site's ranking and user experience with Jonny's advice on the strategic use of internal links. Meanwhile, Pascal urges you to give your visuals a quick audit. It's time to enhance the 'alt text' for optimal performance.

      Conclusion:

      Join Jonny and Pascal next time for more industry secrets and action steps to master your website in just 90 days. Your hosts would love to spotlight your website transformations, so be sure to share your updates!

      Connect & Explore:

      • 90-Day Website Mastery Programme: Unlock comprehensive website mastery insights here.
      • Reach out to the experts: Connect with Jonny Ross and Pascal Fintoni on LinkedIn or visit their websites (Jonny | Pascal) for more industry wisdom.

      Remember, a powerful website awaits those willing to take action! Until next time.

      Timestamps


      You Ask, We Answer [00:03:04]

      Discussion on how to make a website more accessible and the importance of considering accessibility for all users.


      Website Stories [00:12:05]

      Introduction to the segment where the hosts discuss interesting stories related to websites.


      Website Accessibility and Google [00:05:19]

      Exploration of the connection between website accessibility and Google's new algorithm, emphasizing the importance of accessibility for better search rankings.


      Google updates its SEO playbook [00:12:39]

      Discussion on the change in Google's verbiage from "content written by people" to "content created for people" and the implications for AI-generated content.


      Using AI for content creation [00:15:58]

      Exploring the role of AI in content creation and the importance of creating resourceful, helpful, and readable content for people.


      Website engine room: Smush and Tiny [00:19:49]

      Introduction of the Smush plugin for image optimization and the Tiny website as a file converter and repair tool.


      Internal Links and their Importance [00:24:30]

      Explanation of internal links and their role in helping Google understand and index website content.


      Creating Internal Links Strategically [00:25:10]

      Discussion on how to strategically create internal links to increase rank and traffic on key pages.


      Website Call to Action: Accessibility and Alt Text [00:26:23]

      Call to action to check alt text on images for accessibility and use the Smush tool to reduce image file size without losing quality.

      ]]>      a800ae42-867e-4c88-b4ca-350cfcb6f9e8Mon, 02 Oct 2023 09:30:00 +010032:07falsefull8585      #84 Lights, Camera, Engagement: Social-First Video, Strategy, and Video AI with Adam Chandler#84 Lights, Camera, Engagement: Social-First Video, Strategy, and Video AI with Adam Chandler๐ŸŽ™๏ธ Welcome back to another thrilling episode of Jonny Ross Fractional CMO! Today, we're stepping into the world of social-first video, video strategy, and the magic of Video AI with our incredible guest, Adam Chandler, Founder of Reel Film. ๐ŸŒŸ

      Episode Highlights


      ๐Ÿ’ก The Rise of Social-First Video

      • Dive into the dynamic realm of social-first video content and why it's a game-changer for engagement.
      • Discover the secrets to crafting captivating social-first video strategies.


      ๐Ÿ“ˆ The Power of Video Strategy

      • Explore the essential components of a successful video strategy that leaves a lasting impact.
      • Uncover the role of storytelling and brand personality in effective video marketing.


      ๐Ÿค– Unleashing Video AI

      • Get a sneak peek into the world of Video AI and its revolutionary potential in video marketing.
      • Learn how AI can supercharge content creation, audience targeting, and decision-making in video marketing.


      In-Depth Discussion

      • ๐Ÿ“ฝ๏ธ Social-First Video Secrets
      • Adam shares his insights into the world of social-first video and how it's transforming audience engagement.


      ๐Ÿ“น Crafting an Effective Video Strategy

      • Explore the art of crafting a video strategy that not only grabs attention but also converts viewers into enthusiasts.


      ๐Ÿคฏ The Game-Changing Role of Video AI

      • Uncover the AI-driven innovations that are reshaping video marketing and taking it to new heights.


      Key Takeaways


      ๐Ÿ“Œ Social-first video is the future of audience engagement, and understanding its dynamics is essential for marketers.

      ๐Ÿ“Œ A well-crafted video strategy, enriched with storytelling, can be a potent force for brand success.

      ๐Ÿ“Œ Video AI is a game-changer, offering data-driven insights and automation that can skyrocket marketing effectiveness.


      Final Words


      ๐ŸŽ‰ Thank you for joining us on this exhilarating journey into the world of social-first video, strategy, and Video AI with Adam Chandler. A huge shoutout to Adam for sharing his expertise and insights with us today! ๐Ÿ™


      Connect with Adam Chandler


      ๐Ÿ”— Guest Links

      LinkedIn Profile

      Explore the world of Reel Film


      ๐Ÿ”Š Listen & Subscribe

      Catch all our episodes on your favorite podcast platform.

      Watch the video version on YouTube.


      Stay Tuned for More!


      Feel free to use these show notes as your guide through this enlightening episode. Happy listening! ๐ŸŽง



      Timestamps:

      The importance of understanding the "why" and objectives of video strategy [00:03:38]

      Adam discusses the importance of understanding the purpose and objectives of a video project before determining the strategy.


      Considering the longevity of video content and repurposing opportunities [00:06:39]

      Adam explains the importance of planning for the long-term use of video content and how it can be repurposed for various platforms and purposes.


      Audience profiling and understanding where they hang out [00:08:28]

      Adam emphasizes the need to identify the target audience and understand their preferences and engagement platforms to tailor the video content accordingly.


      Using Video for Multiple Channels [00:10:23]

      Discussion on repurposing videos for different platforms like YouTube, LinkedIn, newsletters, and emails.


      The Importance of Marketing Strategy [00:11:27]

      Highlighting the role of marketing strategy in utilizing video effectively for business objectives.


      Understanding Social First Video [00:12:30]

      Explanation of creating videos specifically for social media platforms, considering the audience and platform requirements.


      Standing out in a saturated video market [00:20:24]

      Tips for creating compelling social first videos and strategies to differentiate yourself in a saturated video market.


      Using creativity to make videos stand out [00:21:24]

      An example of a successful social media campaign that stood out by taking a different creative approach.


      Making service videos visually stunning [00:23:47]

      How to make service videos for B2B businesses stand out by showcasing the product and using creative visuals.


      The importance of subscribing [00:31:25]

      Jonny emphasizes the importance of subscribing to the content and not wanting viewers to miss out on future episodes.


      Reminder to subscribe [00:31:36]

      Jonny reminds viewers to subscribe and mentions different platforms like YouTube and Apple Podcasts.


      Closing remarks and goodbye [00:31:53]

      Jonny bids farewell and says goodbye to the audience.

      ]]>      ๐ŸŽ™๏ธ Welcome back to another thrilling episode of Jonny Ross Fractional CMO! Today, we're stepping into the world of social-first video, video strategy, and the magic of Video AI with our incredible guest, Adam Chandler, Founder of Reel Film. ๐ŸŒŸ

      Episode Highlights


      ๐Ÿ’ก The Rise of Social-First Video

      • Dive into the dynamic realm of social-first video content and why it's a game-changer for engagement.
      • Discover the secrets to crafting captivating social-first video strategies.


      ๐Ÿ“ˆ The Power of Video Strategy

      • Explore the essential components of a successful video strategy that leaves a lasting impact.
      • Uncover the role of storytelling and brand personality in effective video marketing.


      ๐Ÿค– Unleashing Video AI

      • Get a sneak peek into the world of Video AI and its revolutionary potential in video marketing.
      • Learn how AI can supercharge content creation, audience targeting, and decision-making in video marketing.


      In-Depth Discussion

      • ๐Ÿ“ฝ๏ธ Social-First Video Secrets
      • Adam shares his insights into the world of social-first video and how it's transforming audience engagement.


      ๐Ÿ“น Crafting an Effective Video Strategy

      • Explore the art of crafting a video strategy that not only grabs attention but also converts viewers into enthusiasts.


      ๐Ÿคฏ The Game-Changing Role of Video AI

      • Uncover the AI-driven innovations that are reshaping video marketing and taking it to new heights.


      Key Takeaways


      ๐Ÿ“Œ Social-first video is the future of audience engagement, and understanding its dynamics is essential for marketers.

      ๐Ÿ“Œ A well-crafted video strategy, enriched with storytelling, can be a potent force for brand success.

      ๐Ÿ“Œ Video AI is a game-changer, offering data-driven insights and automation that can skyrocket marketing effectiveness.


      Final Words


      ๐ŸŽ‰ Thank you for joining us on this exhilarating journey into the world of social-first video, strategy, and Video AI with Adam Chandler. A huge shoutout to Adam for sharing his expertise and insights with us today! ๐Ÿ™


      Connect with Adam Chandler


      ๐Ÿ”— Guest Links

      LinkedIn Profile

      Explore the world of Reel Film


      ๐Ÿ”Š Listen & Subscribe

      Catch all our episodes on your favorite podcast platform.

      Watch the video version on YouTube.


      Stay Tuned for More!


      Feel free to use these show notes as your guide through this enlightening episode. Happy listening! ๐ŸŽง



      Timestamps:

      The importance of understanding the "why" and objectives of video strategy [00:03:38]

      Adam discusses the importance of understanding the purpose and objectives of a video project before determining the strategy.


      Considering the longevity of video content and repurposing opportunities [00:06:39]

      Adam explains the importance of planning for the long-term use of video content and how it can be repurposed for various platforms and purposes.


      Audience profiling and understanding where they hang out [00:08:28]

      Adam emphasizes the need to identify the target audience and understand their preferences and engagement platforms to tailor the video content accordingly.


      Using Video for Multiple Channels [00:10:23]

      Discussion on repurposing videos for different platforms like YouTube, LinkedIn, newsletters, and emails.


      The Importance of Marketing Strategy [00:11:27]

      Highlighting the role of marketing strategy in utilizing video effectively for business objectives.


      Understanding Social First Video [00:12:30]

      Explanation of creating videos specifically for social media platforms, considering the audience and platform requirements.


      Standing out in a saturated video market [00:20:24]

      Tips for creating compelling social first videos and strategies to differentiate yourself in a saturated video market.


      Using creativity to make videos stand out [00:21:24]

      An example of a successful social media campaign that stood out by taking a different creative approach.


      Making service videos visually stunning [00:23:47]

      How to make service videos for B2B businesses stand out by showcasing the product and using creative visuals.


      The importance of subscribing [00:31:25]

      Jonny emphasizes the importance of subscribing to the content and not wanting viewers to miss out on future episodes.


      Reminder to subscribe [00:31:36]

      Jonny reminds viewers to subscribe and mentions different platforms like YouTube and Apple Podcasts.


      Closing remarks and goodbye [00:31:53]

      Jonny bids farewell and says goodbye to the audience.

      ]]>      e91f80ca-0aa0-4ca1-b8ea-b25883c2023fSun, 24 Sep 2023 06:00:00 +010032:04falsefull8484      #83 Rewind & Recap: BrightonSEO 2023#83 Rewind & Recap: BrightonSEO 2023Introduction to the episode with a unique twist: Host Jonny Ross becomes the guest, and regular co-host Pascal Fintoni takes the lead!

      Exploring BrightonSEO 2023

      Jonny shares his exciting journey to BrightonSEO 2023, one of the SEO industry's most anticipated events.

      Highlights of attending various conference sessions, including insights into TikTok trends, Google updates, and the role of AI in content creation and SEO.

      The importance of investing in personal and professional development, discussed in the context of Jonny's commitment to staying updated in the SEO landscape.

      The significance of claiming an online presence and providing a comprehensive digital experience for businesses in the digital age.


      SEO Trends and Strategies for 2024

      An exploration of the standout SEO strategies that are expected to shape the digital landscape in 2024.

      The concept of accessibility in web design and its role in providing an inclusive online experience for all users.

      The evolving role of AI in strategic thinking and planning, as discussed during Jonny's sessions at BrightonSEO.

      Jonny's reflections on a thought-provoking talk by Professor Hannah Fry on data and AI and its real-world applications.


      Special Guests and Insights

      A mention of special guests, including John Mueller from Google, sharing insights on Google updates and the focus of SEO in 2024.

      The intriguing discussion surrounding data and AI, inspired by Professor Hannah Fry's talk, and its implications for businesses.


      Conclusion

      Wrapping up the episode with gratitude to Jonny for sharing his BrightonSEO experience and insights.

      Encouragement for listeners to stay tuned for more engaging episodes of the "Jonny Ross Fractional CMO" podcast.


      Connect with Jonny Ross and Pascal Fintoni

      Join the conversation and connect with Jonny Ross on LinkedIn.

      Stay updated on Pascal Fintoni's insights and expertise by following him on LinkedIn.


      Don't Miss Out!


      Subscribe to the "Jonny Ross Fractional CMO" podcast on your favorite platform to stay informed about the latest trends and insights in marketing.


      ๐Ÿ”Š Listen & Subscribe





      Timestamps:

      Choosing Brighton SEO [00:01:25]

      Johnny explains why he chose to attend the Brighton SEO conference and the value of continuous learning and development in his career.


      Content Selection at Brighton SEO [00:03:54]

      Johnny discusses the challenge of choosing which talks to attend at the conference and the importance of exploring different tracks and smaller rooms for unique insights.


      Meeting John Miller [00:06:36]

      Johnny shares his experience of attending a talk by John Miller, the face of Google, and having a conversation with him about the impact of chatgpt on search.


      The power of TikTok [00:10:18]

      Insights into current trends on TikTok and how it can influence website signals and gain algorithmic advantage.


      AI in search results [00:13:08]

      Discussion on Google's introduction of AI in search results and the impact on businesses' ability to drive traffic from SERPs.


      Focus on speed and accessibility [00:16:19]

      Emphasis on the importance of website speed and accessibility in Google's algorithm updates, with future updates likely to prioritize these factors.


      The importance of pillar content and using AI [00:21:25]

      Creating a pillar piece of content that is resourceful and using AI to help structure it and think about keywords.


      Reducing content quantity and increasing quality [00:22:02]

      Focusing on creating less content but with higher quality and depth, and using tools to find keywords related to a specific topic.


      Embracing AI and focusing on accessibility [00:22:37]

      The importance of embracing AI in content creation, while also focusing on accessibility and improving SEO by looking at accessibility scores.




      ]]>      Introduction to the episode with a unique twist: Host Jonny Ross becomes the guest, and regular co-host Pascal Fintoni takes the lead!

      Exploring BrightonSEO 2023

      Jonny shares his exciting journey to BrightonSEO 2023, one of the SEO industry's most anticipated events.

      Highlights of attending various conference sessions, including insights into TikTok trends, Google updates, and the role of AI in content creation and SEO.

      The importance of investing in personal and professional development, discussed in the context of Jonny's commitment to staying updated in the SEO landscape.

      The significance of claiming an online presence and providing a comprehensive digital experience for businesses in the digital age.


      SEO Trends and Strategies for 2024

      An exploration of the standout SEO strategies that are expected to shape the digital landscape in 2024.

      The concept of accessibility in web design and its role in providing an inclusive online experience for all users.

      The evolving role of AI in strategic thinking and planning, as discussed during Jonny's sessions at BrightonSEO.

      Jonny's reflections on a thought-provoking talk by Professor Hannah Fry on data and AI and its real-world applications.


      Special Guests and Insights

      A mention of special guests, including John Mueller from Google, sharing insights on Google updates and the focus of SEO in 2024.

      The intriguing discussion surrounding data and AI, inspired by Professor Hannah Fry's talk, and its implications for businesses.


      Conclusion

      Wrapping up the episode with gratitude to Jonny for sharing his BrightonSEO experience and insights.

      Encouragement for listeners to stay tuned for more engaging episodes of the "Jonny Ross Fractional CMO" podcast.


      Connect with Jonny Ross and Pascal Fintoni

      Join the conversation and connect with Jonny Ross on LinkedIn.

      Stay updated on Pascal Fintoni's insights and expertise by following him on LinkedIn.


      Don't Miss Out!


      Subscribe to the "Jonny Ross Fractional CMO" podcast on your favorite platform to stay informed about the latest trends and insights in marketing.


      ๐Ÿ”Š Listen & Subscribe





      Timestamps:

      Choosing Brighton SEO [00:01:25]

      Johnny explains why he chose to attend the Brighton SEO conference and the value of continuous learning and development in his career.


      Content Selection at Brighton SEO [00:03:54]

      Johnny discusses the challenge of choosing which talks to attend at the conference and the importance of exploring different tracks and smaller rooms for unique insights.


      Meeting John Miller [00:06:36]

      Johnny shares his experience of attending a talk by John Miller, the face of Google, and having a conversation with him about the impact of chatgpt on search.


      The power of TikTok [00:10:18]

      Insights into current trends on TikTok and how it can influence website signals and gain algorithmic advantage.


      AI in search results [00:13:08]

      Discussion on Google's introduction of AI in search results and the impact on businesses' ability to drive traffic from SERPs.


      Focus on speed and accessibility [00:16:19]

      Emphasis on the importance of website speed and accessibility in Google's algorithm updates, with future updates likely to prioritize these factors.


      The importance of pillar content and using AI [00:21:25]

      Creating a pillar piece of content that is resourceful and using AI to help structure it and think about keywords.


      Reducing content quantity and increasing quality [00:22:02]

      Focusing on creating less content but with higher quality and depth, and using tools to find keywords related to a specific topic.


      Embracing AI and focusing on accessibility [00:22:37]

      The importance of embracing AI in content creation, while also focusing on accessibility and improving SEO by looking at accessibility scores.




      ]]>      23ef81a9-6f29-46b6-945d-e5f405ac6eccFri, 22 Sep 2023 08:00:00 +010031:55falsefull8383      #82 Do I need to know HTML to run my website, and what is it anyway? Plus Prepping for 2024#82 Do I need to know HTML to run my website, and what is it anyway? Plus Prepping for 2024Hosts

      • Jonny Ross
      • Pascal Fintoni


      Welcome & Introduction


      • Celebrating the launch of a new program and the completion of the Website Best Practice Webinar Series.
      • The aim is to make you proud of your website again and help it work harder for you.


      Segments:


      You Ask, We Answer


      • Question: Do I need to know HTML to run my website, and what is it anyway?
      • Summary: Discussing the basics of HTML and its role in website management.
      • Key Takeaways:
      • Understanding HTML isn't essential but is beneficial for customization and effective communication with developers.


      Website Stories


      • Featured Article: "Half of personalised content is boring and unhelpful" by Duncan MacRae for Marketing Tech News.
      • Summary: Examination of the pitfalls of personalized content.
      • Key Takeaways:
      • Importance of meaningful insights and relevance in content.
      • Focus on specific customer groups for personalization.


      The Website Engine Room


      • Pascal's Pick: Statista - Portal for Market Data, Research, and Stats
      • Jonny's Pick: Coolors.co - Fast and easy-to-use color palette generator.


      The Website Call To Action


      • Jonny Ross: Improve content readability with bullets and subheadings.
      • Pascal Fintoni: Set up a research project team to gather data for 2023 retrospectives and 2024 forecasts.


      Contact Information:


      Jonny Ross




      Pascal Fintoni




      Feel free to send us your questions, share your preferred apps, and links to your website updates! We'd love to give you a shoutout in the next episode. ๐ŸŽ™๏ธ


      See you next time!


      Timestamps

      Do I need to know HTML? [00:02:32]

      Discussion on whether content marketers need to know HTML and its benefits in website customization.


      Half of personalized content is boring and unhelpful [00:09:06]

      Analysis of a report on marketers' approach to personalized content and the negative reactions from consumers.


      Understanding your audience [00:10:23]

      Importance of not trying to cater to everyone and the need to create relatable content for a deeper connection with consumers.


      Understanding Your Audience [00:11:43]

      The importance of deeply understanding your audience's mindset, pain points, and journey.


      Identifying Key Customer Groups [00:12:48]

      Using a mapping exercise to identify the customer groups that are most relevant and important to your business.


      Using Data and Research for Content Strategy [00:13:42]

      The value of using website analytics, reading industry magazines, attending conferences, and engaging with customers to gather insights for content strategy.


      Planning Ahead [00:23:40]

      The speaker discusses the importance of planning ahead and suggests that listeners should start working on their 2023 retrospectives and 2024 forecasts. They recommend putting together a research project team and utilizing local universities and authoritative data sources.


      Aligning Efforts with Data Sources [00:24:45]

      The speaker emphasizes the need to align efforts with reliable data sources in order to produce meaningful 2023 retrospectives and 2024 forecasts. They suggest following industry authorities, universities, and institutions on Twitter to stay updated and ensure the accuracy and depth of the research.


      Improving the Online Experience [00:25:50]

      The speaker discusses the importance of creating a more meaningful relationship with designers to enhance the online experience for audiences. They mention personalized content, understanding HTML, and the use of brand colors as tools to improve website design and planning for the future.


      ]]>      Hosts
      • Jonny Ross
      • Pascal Fintoni


      Welcome & Introduction


      • Celebrating the launch of a new program and the completion of the Website Best Practice Webinar Series.
      • The aim is to make you proud of your website again and help it work harder for you.


      Segments:


      You Ask, We Answer


      • Question: Do I need to know HTML to run my website, and what is it anyway?
      • Summary: Discussing the basics of HTML and its role in website management.
      • Key Takeaways:
      • Understanding HTML isn't essential but is beneficial for customization and effective communication with developers.


      Website Stories


      • Featured Article: "Half of personalised content is boring and unhelpful" by Duncan MacRae for Marketing Tech News.
      • Summary: Examination of the pitfalls of personalized content.
      • Key Takeaways:
      • Importance of meaningful insights and relevance in content.
      • Focus on specific customer groups for personalization.


      The Website Engine Room


      • Pascal's Pick: Statista - Portal for Market Data, Research, and Stats
      • Jonny's Pick: Coolors.co - Fast and easy-to-use color palette generator.


      The Website Call To Action


      • Jonny Ross: Improve content readability with bullets and subheadings.
      • Pascal Fintoni: Set up a research project team to gather data for 2023 retrospectives and 2024 forecasts.


      Contact Information:


      Jonny Ross




      Pascal Fintoni




      Feel free to send us your questions, share your preferred apps, and links to your website updates! We'd love to give you a shoutout in the next episode. ๐ŸŽ™๏ธ


      See you next time!


      Timestamps

      Do I need to know HTML? [00:02:32]

      Discussion on whether content marketers need to know HTML and its benefits in website customization.


      Half of personalized content is boring and unhelpful [00:09:06]

      Analysis of a report on marketers' approach to personalized content and the negative reactions from consumers.


      Understanding your audience [00:10:23]

      Importance of not trying to cater to everyone and the need to create relatable content for a deeper connection with consumers.


      Understanding Your Audience [00:11:43]

      The importance of deeply understanding your audience's mindset, pain points, and journey.


      Identifying Key Customer Groups [00:12:48]

      Using a mapping exercise to identify the customer groups that are most relevant and important to your business.


      Using Data and Research for Content Strategy [00:13:42]

      The value of using website analytics, reading industry magazines, attending conferences, and engaging with customers to gather insights for content strategy.


      Planning Ahead [00:23:40]

      The speaker discusses the importance of planning ahead and suggests that listeners should start working on their 2023 retrospectives and 2024 forecasts. They recommend putting together a research project team and utilizing local universities and authoritative data sources.


      Aligning Efforts with Data Sources [00:24:45]

      The speaker emphasizes the need to align efforts with reliable data sources in order to produce meaningful 2023 retrospectives and 2024 forecasts. They suggest following industry authorities, universities, and institutions on Twitter to stay updated and ensure the accuracy and depth of the research.


      Improving the Online Experience [00:25:50]

      The speaker discusses the importance of creating a more meaningful relationship with designers to enhance the online experience for audiences. They mention personalized content, understanding HTML, and the use of brand colors as tools to improve website design and planning for the future.


      ]]>      96a073ad-bf0a-47b9-be6b-d786b59e6b3aTue, 19 Sep 2023 06:30:00 +010029:49falsefull8282      #81 Unlocking Brand Brilliance: Strategies for Portfolio Management & Campaigns with Carolyn Walker#81 Unlocking Brand Brilliance: Strategies for Portfolio Management & Campaigns with Carolyn Walker๐ŸŽ™๏ธ Welcome back to another episode of Jonny Ross Fractional CMO! Today we're diving deep into the synergy between brand building and performance marketing with the amazing Carolyn Walker, CEO & Managing Partner of Response. ๐ŸŒŸ

      Episode Highlights

      • ๐Ÿ’ก Why performance marketing isn't enough and why you need brand building
      • ๐Ÿ“Š The importance of having a brand strategy and how it impacts your business metrics, from valuation to talent retention
      • ๐Ÿงญ Carolyn's blueprint for effective brand positioning
      • ๐ŸŒŸ Real-world examples of companies who have aced their brand strategy
      • ๐Ÿ“– Storytelling: The underrated secret weapon in marketing

      In-Depth Discussion

      A Balanced Approach to Marketing

      • Carolyn discusses the importance of aligning performance marketing with long-term brand building strategies.


      Impact of Branding on Business Metrics

      • Unpacking how a strong brand can elevate your companyโ€™s valuation, pricing power, and even talent retention.


      Brand Positioning

      • Carolyn walks us through the brand positioning process, using her years of expertise to illustrate how it's done.


      Standout Brands

      • Carolyn shares why she considers Maersk and Chipotle UK as shining examples in the world of branding.


      Importance of Storytelling

      • A look at how storytelling and personality can become a major differentiator for your brand.


      Key Takeaways

      • ๐Ÿ“Œ Strong brands aren't built in a day, and they require a well-thought-out strategy that aligns with performance marketing.
      • ๐Ÿ“Œ Consider your brand as an ongoing narrative, where storytelling and personality play pivotal roles.

      Final Words

      ๐ŸŽ‰ Thanks for tuning in! A huge shoutout to Carolyn for sharing her valuable insights and helping us navigate the intricacies of brand building and performance marketing. ๐Ÿ™


      Connect with Carolyn Walker

      ๐Ÿ”— Guest Links




      ๐Ÿ”Š Listen & Subscribe



      Feel free to use these show notes as a roadmap to navigate through this enlightening episode. Happy listening! ๐ŸŽง


      The advantages of using both brand building and performance marketing [00:02:28]

      Carolyn explains the importance of finding a balance between brand building and performance marketing and the benefits of using both approaches.


      Convincing board-level executives to invest in brand building [00:06:15]

      Johnny asks Carolyn how to convince high-level executives to invest in brand building and what arguments can be made to support this investment.


      The impact of brand on company valuation, pricing power, and talent attraction and retention [00:06:35]

      Carolyn discusses how brand building can affect a company's valuation, pricing power, and its ability to attract and retain talented employees.


      Understanding Brand Core [00:11:19]

      Carolyn explains the importance of understanding a brand's core beliefs and how it impacts brand positioning.


      Brand Positioning Process [00:13:02]

      Carolyn discusses the three intersected components of brand positioning: brand truth, audience insight, and market opportunity.


      Success Story: Maersk's Brand Transformation [00:19:24]

      Carolyn shares the success story of Maersk, a global logistics company, and their brand transformation journey, resulting in significant growth and recognition.


      The case study of Lyft [00:21:36]

      Lyft's exceptional results, including a 194% increase in sales and over 1000% increase in ebitda since 2016.


      The smart advertising strategies of Lyft [00:22:31]

      Lyft's use of video shorts, advertising in transportation hubs, and smart TV advertising to reach their target audience.


      Brand portfolio strategy and management [00:24:43]

      The importance of managing the entire portfolio of brands, making strategic decisions about brand roles and relationships, and leveraging brands for the best results.


      The power of brand advertising [00:32:07]

      Discussion on how a brand's advertising supports their core belief and the impact it has on creating a difference in the world.


      Combining performance marketing and brand building [00:33:12]

      Exploration of how a brand can drive immediate sales through performance marketing while also focusing on building brand awareness and loyalty.


      The importance of marketing during challenging times [00:34:16]

      Insight into the significance of continuing marketing efforts, even during difficult periods, and how it can contribute to long-term growth and success.

      ]]>      ๐ŸŽ™๏ธ Welcome back to another episode of Jonny Ross Fractional CMO! Today we're diving deep into the synergy between brand building and performance marketing with the amazing Carolyn Walker, CEO & Managing Partner of Response. ๐ŸŒŸ

      Episode Highlights

      • ๐Ÿ’ก Why performance marketing isn't enough and why you need brand building
      • ๐Ÿ“Š The importance of having a brand strategy and how it impacts your business metrics, from valuation to talent retention
      • ๐Ÿงญ Carolyn's blueprint for effective brand positioning
      • ๐ŸŒŸ Real-world examples of companies who have aced their brand strategy
      • ๐Ÿ“– Storytelling: The underrated secret weapon in marketing

      In-Depth Discussion

      A Balanced Approach to Marketing

      • Carolyn discusses the importance of aligning performance marketing with long-term brand building strategies.


      Impact of Branding on Business Metrics

      • Unpacking how a strong brand can elevate your companyโ€™s valuation, pricing power, and even talent retention.


      Brand Positioning

      • Carolyn walks us through the brand positioning process, using her years of expertise to illustrate how it's done.


      Standout Brands

      • Carolyn shares why she considers Maersk and Chipotle UK as shining examples in the world of branding.


      Importance of Storytelling

      • A look at how storytelling and personality can become a major differentiator for your brand.


      Key Takeaways

      • ๐Ÿ“Œ Strong brands aren't built in a day, and they require a well-thought-out strategy that aligns with performance marketing.
      • ๐Ÿ“Œ Consider your brand as an ongoing narrative, where storytelling and personality play pivotal roles.

      Final Words

      ๐ŸŽ‰ Thanks for tuning in! A huge shoutout to Carolyn for sharing her valuable insights and helping us navigate the intricacies of brand building and performance marketing. ๐Ÿ™


      Connect with Carolyn Walker

      ๐Ÿ”— Guest Links




      ๐Ÿ”Š Listen & Subscribe



      Feel free to use these show notes as a roadmap to navigate through this enlightening episode. Happy listening! ๐ŸŽง


      The advantages of using both brand building and performance marketing [00:02:28]

      Carolyn explains the importance of finding a balance between brand building and performance marketing and the benefits of using both approaches.


      Convincing board-level executives to invest in brand building [00:06:15]

      Johnny asks Carolyn how to convince high-level executives to invest in brand building and what arguments can be made to support this investment.


      The impact of brand on company valuation, pricing power, and talent attraction and retention [00:06:35]

      Carolyn discusses how brand building can affect a company's valuation, pricing power, and its ability to attract and retain talented employees.


      Understanding Brand Core [00:11:19]

      Carolyn explains the importance of understanding a brand's core beliefs and how it impacts brand positioning.


      Brand Positioning Process [00:13:02]

      Carolyn discusses the three intersected components of brand positioning: brand truth, audience insight, and market opportunity.


      Success Story: Maersk's Brand Transformation [00:19:24]

      Carolyn shares the success story of Maersk, a global logistics company, and their brand transformation journey, resulting in significant growth and recognition.


      The case study of Lyft [00:21:36]

      Lyft's exceptional results, including a 194% increase in sales and over 1000% increase in ebitda since 2016.


      The smart advertising strategies of Lyft [00:22:31]

      Lyft's use of video shorts, advertising in transportation hubs, and smart TV advertising to reach their target audience.


      Brand portfolio strategy and management [00:24:43]

      The importance of managing the entire portfolio of brands, making strategic decisions about brand roles and relationships, and leveraging brands for the best results.


      The power of brand advertising [00:32:07]

      Discussion on how a brand's advertising supports their core belief and the impact it has on creating a difference in the world.


      Combining performance marketing and brand building [00:33:12]

      Exploration of how a brand can drive immediate sales through performance marketing while also focusing on building brand awareness and loyalty.


      The importance of marketing during challenging times [00:34:16]

      Insight into the significance of continuing marketing efforts, even during difficult periods, and how it can contribute to long-term growth and success.

      ]]>      50260373-f5a5-4866-bed3-e6fd38827af8Tue, 12 Sep 2023 19:45:00 +010035:57falsefull8181      #80 The Content Cornerstone: Pillars, Page Load, Personalisation, Mobile and more!#80 The Content Cornerstone: Pillars, Page Load, Personalisation, Mobile and more!Episode 13 of the "90-Day Website Mastery Podcast"

      Introduction

      Welcome to the '90-Day Website Mastery Podcast,' your go-to source for actionable tips and advice on transforming your website into an online destination your customers will rave about! Your hosts, Jonny Ross and Pascal Fintoni, bring you decades of experience in website design and management.

      You Ask, We Answer ๐Ÿ™‹โ€โ™€๏ธ


      Question: What are content pillars, do they work, and how can I get started?


      Dive into content strategy with Jonny and Pascal as they tackle your most pressing question about content pillars. Learn how to use them effectively and the common pitfalls to avoid.


      Key Takeaways


      • Content themes and topics
      • Star content: What makes a good eBook or lengthy article?
      • How to use content series to supplement your pillars


      Website Stories ๐Ÿ“ฐ


      Featured Article: Medium is for human storytelling, not AI-generated writing by Scott Lamb, VP, Content @ Medium


      Medium insists on human writing that deepens peopleโ€™s understanding of the world. Jonny and Pascal discuss the merits and pitfalls of AI in content creation. Should your website disclose AI-generated content?



      Key Takeaways


      • Human stories vs. AI-generated content
      • Responsible use of AI-assistive technology
      • Business needs and search engine considerations


      The Website Engine Room ๐Ÿ› ๏ธ


      Pascal's Pick: Squoosh.app

      Optimize your image files without sacrificing quality for quicker page loading.


      Jonny's Pick: FullStory

      Get invaluable insights into real user experiences on your site, find bugs, and offer better customer support.


      The Website Call To Action ๐Ÿ“ฃ


      Jonny: Test your website on mobile. Itโ€™s not mobile-first anymore; itโ€™s MOBILE, full stop.


      Pascal: List your memberships, awards, and certifications. Make sure you're showing them off on your website to build credibility and trust.


      Stay Tuned: We'll be back with another episode soon. Send in your questions and share your website changes for a shout-out!


      Contact Us

      Jonny Ross

      LinkedIn

      Website


      Pascal Fintoni

      LinkedIn

      Website


      Further Learning:



      Hashtags:

      #WebsiteExcellence #ContentPillars #DigitalTransformation #WebsiteMastery

      Thank you for tuning in, and remember: your website's evolution starts here!


      Timestamps:

      Content Pillars Explained [00:02:38]

      Johnny and Pascal discuss the concept of content pillars and how they use them in the 90 Day Website Mastery program.


      Confusion around Content Pillars [00:02:46]

      They address the confusion caused by different interpretations of the term "content pillars" and how it can mislead users.


      Medium's Stance on AI-generated Writing [00:08:13]

      They discuss an article by Scott Lamb, Vice President of Content at Medium, about the importance of human storytelling and Medium's decision to prioritize human writing over AI-generated content.


      The importance of human storytelling and limitations of AI-generated writing [00:10:57]

      Discussion on Medium's position on AI-assisted content and the need for clear labeling. Debate on the value and limitations of AI in writing.


      Debate on the use of AI in content creation [00:12:00]

      Discussion on an agency's decision to not use AI in content creation. Exploring the benefits and potential of AI in writing and content creation.


      The need for clear guidelines and best practices in using AI-generated content [00:13:17]

      Exploration of the role of AI in content creation and the importance of clear guidelines for businesses, organizations, and social networks. Mention of AI-written content ranking well in Google.


      The importance of mobile experience [00:22:19]

      The speakers discuss the need for websites to prioritize mobile experience and ensure it is perfect, as Google bases its decisions on the mobile experience.


      Recording and showcasing achievements on websites [00:26:48]

      The speakers recommend recording and showcasing awards, certifications, and memberships on websites to build trust with customers.


      Content pillars and focusing on customer needs [00:29:31]

      The speakers suggest considering what products or services to sell more of and what customers need to understand better when developing content pillars.

      ]]>      Episode 13 of the "90-Day Website Mastery Podcast"

      Introduction

      Welcome to the '90-Day Website Mastery Podcast,' your go-to source for actionable tips and advice on transforming your website into an online destination your customers will rave about! Your hosts, Jonny Ross and Pascal Fintoni, bring you decades of experience in website design and management.

      You Ask, We Answer ๐Ÿ™‹โ€โ™€๏ธ


      Question: What are content pillars, do they work, and how can I get started?


      Dive into content strategy with Jonny and Pascal as they tackle your most pressing question about content pillars. Learn how to use them effectively and the common pitfalls to avoid.


      Key Takeaways


      • Content themes and topics
      • Star content: What makes a good eBook or lengthy article?
      • How to use content series to supplement your pillars


      Website Stories ๐Ÿ“ฐ


      Featured Article: Medium is for human storytelling, not AI-generated writing by Scott Lamb, VP, Content @ Medium


      Medium insists on human writing that deepens peopleโ€™s understanding of the world. Jonny and Pascal discuss the merits and pitfalls of AI in content creation. Should your website disclose AI-generated content?



      Key Takeaways


      • Human stories vs. AI-generated content
      • Responsible use of AI-assistive technology
      • Business needs and search engine considerations


      The Website Engine Room ๐Ÿ› ๏ธ


      Pascal's Pick: Squoosh.app

      Optimize your image files without sacrificing quality for quicker page loading.


      Jonny's Pick: FullStory

      Get invaluable insights into real user experiences on your site, find bugs, and offer better customer support.


      The Website Call To Action ๐Ÿ“ฃ


      Jonny: Test your website on mobile. Itโ€™s not mobile-first anymore; itโ€™s MOBILE, full stop.


      Pascal: List your memberships, awards, and certifications. Make sure you're showing them off on your website to build credibility and trust.


      Stay Tuned: We'll be back with another episode soon. Send in your questions and share your website changes for a shout-out!


      Contact Us

      Jonny Ross

      LinkedIn

      Website


      Pascal Fintoni

      LinkedIn

      Website


      Further Learning:



      Hashtags:

      #WebsiteExcellence #ContentPillars #DigitalTransformation #WebsiteMastery

      Thank you for tuning in, and remember: your website's evolution starts here!


      Timestamps:

      Content Pillars Explained [00:02:38]

      Johnny and Pascal discuss the concept of content pillars and how they use them in the 90 Day Website Mastery program.


      Confusion around Content Pillars [00:02:46]

      They address the confusion caused by different interpretations of the term "content pillars" and how it can mislead users.


      Medium's Stance on AI-generated Writing [00:08:13]

      They discuss an article by Scott Lamb, Vice President of Content at Medium, about the importance of human storytelling and Medium's decision to prioritize human writing over AI-generated content.


      The importance of human storytelling and limitations of AI-generated writing [00:10:57]

      Discussion on Medium's position on AI-assisted content and the need for clear labeling. Debate on the value and limitations of AI in writing.


      Debate on the use of AI in content creation [00:12:00]

      Discussion on an agency's decision to not use AI in content creation. Exploring the benefits and potential of AI in writing and content creation.


      The need for clear guidelines and best practices in using AI-generated content [00:13:17]

      Exploration of the role of AI in content creation and the importance of clear guidelines for businesses, organizations, and social networks. Mention of AI-written content ranking well in Google.


      The importance of mobile experience [00:22:19]

      The speakers discuss the need for websites to prioritize mobile experience and ensure it is perfect, as Google bases its decisions on the mobile experience.


      Recording and showcasing achievements on websites [00:26:48]

      The speakers recommend recording and showcasing awards, certifications, and memberships on websites to build trust with customers.


      Content pillars and focusing on customer needs [00:29:31]

      The speakers suggest considering what products or services to sell more of and what customers need to understand better when developing content pillars.

      ]]>      78fffd36-7245-4209-a124-268f65f2edcfMon, 04 Sep 2023 06:45:00 +010032:32falsefull8080      #79 Mastering Website Design: Unveiling the Power of Wireframes and SEO Techniques#79 Mastering Website Design: Unveiling the Power of Wireframes and SEO TechniquesThis is Episode 12 of the Mini Series The '90-Day Website Mastery Podcast'

      Introduction:

      • Welcome to the '90-Day Website Mastery Podcast'!
      • Hosted by Jonny Ross and Pascal Fintoni.
      • Celebrating the launch of the new program and the completion of the Website Best Practice Webinar Series.
      • Rediscover pride in your website with expert insights and advice.


      Segments:


      1. You Ask, We Answer:

      • Addressing community questions and online queries.
      • Question for this episode: "What are websites wireframes and do they really help?"
      • Pascal and Jonny explore the significance of wireframes in website design.
      • Highlighting wireframes as crucial tools for planning website layout and structure.


      2. Website Stories:

      • Reviewing an informative article/podcast/video.
      • Discussing Neil Patel's video on "SEO Techniques to Boost Organic Traffic."
      • Actions highlighted: Quarterly content updates, creative link building, partnerships, and hyperlocal targeting.


      3. The Website Engine Room:

      • Recommended apps and tools for website management and content creation.
      • Pascal's recommendation: Perplexity AI - Structuring long-form content effectively.
      • Jonny's recommendation: Framer - Interactive UI/UX design with AI integration.


      4. The Website Call To Action:

      • Practical action points for immediate website improvement.
      • Jonny's advice: Thoroughly test website forms, validation, and user experience.
      • Pascal's tip: Audit inbound links and collaborate for content amplification.


      Reflection and Roundup:

      • A recap of the episode's key takeaways.
      • Emphasis on teamwork, investment, and continuous improvement for website success.
      • Invite listeners to share their experiences and implement insights.


      Outro:

      • Thank you for tuning in to Episode 11 of the '90-Day Website Mastery Podcast.'
      • Visit 90daymarketingmastery.com for more information and book your discovery call.
      • Stay connected by sending questions and updates.
      • Join us for the next episode, and remember, your website's transformation journey starts here!


      Hosts:





      Explore our 90-Day Website Mastery Programme:





      TimeStamps:

      Wireframes: The Importance of Planning [00:02:44]

      Explains the significance of wireframes in website design and how they help in visualizing the layout and user journey.


      Content Recency and Link Building [00:09:58]

      Neil Patel discusses the importance of updating content regularly for both user engagement and search engine optimization, as well as creative ways to build links to drive traffic.


      Timestamp 1 [00:11:02]

      SEO tactics to boost organic traffic, including releasing a free version as a PR stunt and targeting international audiences.


      Timestamp 2 [00:12:27]

      The importance of updating content regularly and the role of partnerships in branding and cross-selling.


      Timestamp 3 [00:15:54]

      The significance of links, up-to-date content, and hyperlocal targeting in improving organic traffic.


      The assistant's role in content creation [00:22:42]

      The assistant helps accelerate content creation by providing guidelines and structure, allowing the creator to focus on their own tone of voice.


      The importance of reflection and learning in content creation [00:24:08]

      Creating content oneself allows for reflection, learning, and thinking, which are crucial elements that would be lost if relying solely on an AI tool.


      Website call to action: Testing forms [00:25:11]

      The call to action is to regularly test website forms to ensure they are functioning correctly, including spam captchas, email notifications, and validation.

      ]]>      This is Episode 12 of the Mini Series The '90-Day Website Mastery Podcast'

      Introduction:

      • Welcome to the '90-Day Website Mastery Podcast'!
      • Hosted by Jonny Ross and Pascal Fintoni.
      • Celebrating the launch of the new program and the completion of the Website Best Practice Webinar Series.
      • Rediscover pride in your website with expert insights and advice.


      Segments:


      1. You Ask, We Answer:

      • Addressing community questions and online queries.
      • Question for this episode: "What are websites wireframes and do they really help?"
      • Pascal and Jonny explore the significance of wireframes in website design.
      • Highlighting wireframes as crucial tools for planning website layout and structure.


      2. Website Stories:

      • Reviewing an informative article/podcast/video.
      • Discussing Neil Patel's video on "SEO Techniques to Boost Organic Traffic."
      • Actions highlighted: Quarterly content updates, creative link building, partnerships, and hyperlocal targeting.


      3. The Website Engine Room:

      • Recommended apps and tools for website management and content creation.
      • Pascal's recommendation: Perplexity AI - Structuring long-form content effectively.
      • Jonny's recommendation: Framer - Interactive UI/UX design with AI integration.


      4. The Website Call To Action:

      • Practical action points for immediate website improvement.
      • Jonny's advice: Thoroughly test website forms, validation, and user experience.
      • Pascal's tip: Audit inbound links and collaborate for content amplification.


      Reflection and Roundup:

      • A recap of the episode's key takeaways.
      • Emphasis on teamwork, investment, and continuous improvement for website success.
      • Invite listeners to share their experiences and implement insights.


      Outro:

      • Thank you for tuning in to Episode 11 of the '90-Day Website Mastery Podcast.'
      • Visit 90daymarketingmastery.com for more information and book your discovery call.
      • Stay connected by sending questions and updates.
      • Join us for the next episode, and remember, your website's transformation journey starts here!


      Hosts:





      Explore our 90-Day Website Mastery Programme:





      TimeStamps:

      Wireframes: The Importance of Planning [00:02:44]

      Explains the significance of wireframes in website design and how they help in visualizing the layout and user journey.


      Content Recency and Link Building [00:09:58]

      Neil Patel discusses the importance of updating content regularly for both user engagement and search engine optimization, as well as creative ways to build links to drive traffic.


      Timestamp 1 [00:11:02]

      SEO tactics to boost organic traffic, including releasing a free version as a PR stunt and targeting international audiences.


      Timestamp 2 [00:12:27]

      The importance of updating content regularly and the role of partnerships in branding and cross-selling.


      Timestamp 3 [00:15:54]

      The significance of links, up-to-date content, and hyperlocal targeting in improving organic traffic.


      The assistant's role in content creation [00:22:42]

      The assistant helps accelerate content creation by providing guidelines and structure, allowing the creator to focus on their own tone of voice.


      The importance of reflection and learning in content creation [00:24:08]

      Creating content oneself allows for reflection, learning, and thinking, which are crucial elements that would be lost if relying solely on an AI tool.


      Website call to action: Testing forms [00:25:11]

      The call to action is to regularly test website forms to ensure they are functioning correctly, including spam captchas, email notifications, and validation.

      ]]>      48925155-93dc-4b84-82f5-de5b8a889d93Sat, 26 Aug 2023 10:00:00 +010032:48falsefull7979      #78 Unlocking B2B Success: Demand Generation with Deanna Shimota ๐Ÿš€#78 Unlocking B2B Success: Demand Generation with Deanna Shimota ๐Ÿš€๐ŸŽ™๏ธ Dive into the world of B2B marketing with Deanna Shimota, the CEO of GrowthMode Marketing and a true B2B marketing maestro! In this episode of "Jonny Ross Fractional CMO", we're peeling back the layers of demand generation, content marketing, and more.

      ๐Ÿ” What you'll discover:

      - The real difference between demand generation and lead generation.

      - Common mistakes businesses are making in their marketing strategies.

      - How B2B buying behaviors are evolving and how to stay ahead.

      - Crafting a winning demand generation strategy.

      - Avoiding the pitfalls of 'Random Acts of Marketing'.

      ๐ŸŽ‰ Whether you're a seasoned marketer or just diving into B2B, Deanna's insights are a goldmine. Don't miss out!


      Timestamps

      Understanding Demand Generation [00:02:30]

      Deanna explains the difference between lead generation and demand generation and why demand generation is critical in B2B marketing.

      Adapting to Changing B2B Buying Behaviors [00:05:55]

      Deanna discusses how B2B buyers are completing up to 80% of their purchase decision through digital avenues before engaging with a sales rep.

      Building a Demand Generation Engine [00:08:39]

      Deanna talks about the three pillars of building a demand generation engine and where businesses need to be featured or named to be considered by buyers.

      The strategy for identifying ideal customer profile [00:08:49]

      Identifying the best fit companies to target, having a unique point of view, and developing a content marketing and demand gen strategy.

      The importance of understanding ideal customer profile [00:10:05]

      Understanding when and how and where the ideal customers consume information.


      The three pillars of a demand generation engine [00:11:07]

      Creating content for every stage of the funnel, building a robust website, utilizing managed channels, and tapping into third-party channels for credibility and reach.


      Timestamp 1 [00:18:11]

      "Channels for B2B marketing"

      Discussion on the effectiveness of different channels for B2B marketing, including LinkedIn, Google Ads, Facebook, and Instagram.


      Timestamp 2 [00:19:54]

      "The issue with digital advertising"

      Exploration of the limitations and challenges of relying solely on digital advertising for lead generation, including low conversion rates and slow sales cycles.


      Timestamp 3 [00:24:23]

      "Example of a brand doing demand generation well"

      Mention of Lavender, a technology company in the sales space, as an example of a brand successfully building brand awareness and utilizing third-party channels like LinkedIn for demand generation.


      Lead Generation and Demand Generation [00:27:02]

      The speaker discusses the transition from lead generation to demand generation and the importance of running both programs simultaneously.


      Different Approaches in Demand Generation [00:28:07]

      The speaker explains how demand generation requires a different mindset and tactics compared to lead generation.


      Building a Demand Generation Engine [00:29:49]

      The speaker emphasizes the importance of focusing on long-term growth and building a demand generation engine to attract future prospects.


      Guest Links:

      ๐Ÿ”— [GrowthMode Marketing](http://www.growthmodemarketing.com/)

      ๐Ÿ”— [The Demand Gen Fix Podcast](https://podcasts.apple.com/us/podcast...)


      Tune in now!

      ๐ŸŽง [Audio on your favourite podcast platform](https://podcast.jonnyross.com/listen)

      ๐ŸŽฅ [Watch on YouTube](  

       / fleekmarketing  )

      ]]>      ๐ŸŽ™๏ธ Dive into the world of B2B marketing with Deanna Shimota, the CEO of GrowthMode Marketing and a true B2B marketing maestro! In this episode of "Jonny Ross Fractional CMO", we're peeling back the layers of demand generation, content marketing, and more.

      ๐Ÿ” What you'll discover:

      - The real difference between demand generation and lead generation.

      - Common mistakes businesses are making in their marketing strategies.

      - How B2B buying behaviors are evolving and how to stay ahead.

      - Crafting a winning demand generation strategy.

      - Avoiding the pitfalls of 'Random Acts of Marketing'.

      ๐ŸŽ‰ Whether you're a seasoned marketer or just diving into B2B, Deanna's insights are a goldmine. Don't miss out!


      Timestamps

      Understanding Demand Generation [00:02:30]

      Deanna explains the difference between lead generation and demand generation and why demand generation is critical in B2B marketing.

      Adapting to Changing B2B Buying Behaviors [00:05:55]

      Deanna discusses how B2B buyers are completing up to 80% of their purchase decision through digital avenues before engaging with a sales rep.

      Building a Demand Generation Engine [00:08:39]

      Deanna talks about the three pillars of building a demand generation engine and where businesses need to be featured or named to be considered by buyers.

      The strategy for identifying ideal customer profile [00:08:49]

      Identifying the best fit companies to target, having a unique point of view, and developing a content marketing and demand gen strategy.

      The importance of understanding ideal customer profile [00:10:05]

      Understanding when and how and where the ideal customers consume information.


      The three pillars of a demand generation engine [00:11:07]

      Creating content for every stage of the funnel, building a robust website, utilizing managed channels, and tapping into third-party channels for credibility and reach.


      Timestamp 1 [00:18:11]

      "Channels for B2B marketing"

      Discussion on the effectiveness of different channels for B2B marketing, including LinkedIn, Google Ads, Facebook, and Instagram.


      Timestamp 2 [00:19:54]

      "The issue with digital advertising"

      Exploration of the limitations and challenges of relying solely on digital advertising for lead generation, including low conversion rates and slow sales cycles.


      Timestamp 3 [00:24:23]

      "Example of a brand doing demand generation well"

      Mention of Lavender, a technology company in the sales space, as an example of a brand successfully building brand awareness and utilizing third-party channels like LinkedIn for demand generation.


      Lead Generation and Demand Generation [00:27:02]

      The speaker discusses the transition from lead generation to demand generation and the importance of running both programs simultaneously.


      Different Approaches in Demand Generation [00:28:07]

      The speaker explains how demand generation requires a different mindset and tactics compared to lead generation.


      Building a Demand Generation Engine [00:29:49]

      The speaker emphasizes the importance of focusing on long-term growth and building a demand generation engine to attract future prospects.


      Guest Links:

      ๐Ÿ”— [GrowthMode Marketing](http://www.growthmodemarketing.com/)

      ๐Ÿ”— [The Demand Gen Fix Podcast](https://podcasts.apple.com/us/podcast...)


      Tune in now!

      ๐ŸŽง [Audio on your favourite podcast platform](https://podcast.jonnyross.com/listen)

      ๐ŸŽฅ [Watch on YouTube](  

       / fleekmarketing  )

      ]]>      55919cc0-5895-4b74-aae0-0b48975d4aeaTue, 22 Aug 2023 20:15:00 +010032:48falsefull7878      #77 Blogging Survival in the Age of AI, Currys' 40M Views Campaign, and Essential Website Tools#77 Blogging Survival in the Age of AI, Currys' 40M Views Campaign, and Essential Website ToolsThis is the โ€™90-Day Website Mastery Podcastโ€™, a fun and action packed series about feeling proud of your website again!

      Hosted by Jonny Ross and Pascal Fintoni who will share decades of experience in website design and management to transform your website into an online destination your customers will talk about.

      Tune in for actionable tips, practical advice and inspiring website stories!


      THE SEGMENTS:


      You ask, we answer

      One question submitted by the community or researched online (i.e. google instant, Answer The Public) and answered by Pascal and Jonny:


      Is blogging still relevant in 2023?


      Jonny and Pascal will discuss the importance of blogging and its relevance for business development activities, importantly will blogging survive the appeal of AI-powered content?



      Website Stories

      One article, or podcast, video, infographic, etc. reviewed by Jonny and Pascal who share their reactions and lessons:


      For this episode, we have chosen an article from the Think With Google series: How Currys drove 40M views by leaving no questions unanswered by Matthew Davies, Digital Advertising Manager at electrical retailer Currys.


      https://www.thinkwithgoogle.com/intl/en-gb/marketing-strategies/video/currys-youtube-search-trends/


      A case study about the Curryโ€™s โ€˜โ€œNo Questions Unansweredโ€ back-to-school creative campaign.



      The Website Engine Room

      Two apps, software solutions or kit (one each) that can make life easier as a website manager and website content creator:


      Pascal Fintoni: Add options to your bank of photos and illustrations with https://stock.adobe.com/uk/free and combined it with https://www.adobe.com/express/ for some swift and sharp editing


      Jonny Ross: https://publer.io/jonnyross Publer is a virtual social media superhero lets you collaborate, schedule & analyze posts. Simply add new posts to your queue and let Publer automatically schedule them. 



      The Website Call To Action

      The ONE change or adjustment that you should be making to your website right now:


      Jonny Ross: When did you last check for broken links, you can use Search Console, Screaming Frog, Rank Math, Redirection, SEMRush, there is literally no excuse!!


      Pascal Fintoni: organise a team meeting or join a mastermind group to come up with your next core themes and hooks for your content marketing from blog/vlog series to social media posts.




      We will be back with another podcast episode, in the meantime feel free to send your questions, share your preferred app and links to your website once you have made the changes we spoke about, we would love to give you a shout out!


      Jonny and Pascal


      โ€“


      Find out more about our 90 Day Website Mastery Programme: https://90daymarketingmastery.com/ 


      Get in touch with your co-hosts:


      Jonny Ross

      Linkedin: https://www.linkedin.com/in/jonnyross/

      Website: https://jonnyross.com/ 


      Pascal Fintoni

      LinkedIn: https://www.linkedin.com/in/pascalfintoni/

      Website: https://pascalfintoni.com/

      ]]>      This is the โ€™90-Day Website Mastery Podcastโ€™, a fun and action packed series about feeling proud of your website again!

      Hosted by Jonny Ross and Pascal Fintoni who will share decades of experience in website design and management to transform your website into an online destination your customers will talk about.

      Tune in for actionable tips, practical advice and inspiring website stories!


      THE SEGMENTS:


      You ask, we answer

      One question submitted by the community or researched online (i.e. google instant, Answer The Public) and answered by Pascal and Jonny:


      Is blogging still relevant in 2023?


      Jonny and Pascal will discuss the importance of blogging and its relevance for business development activities, importantly will blogging survive the appeal of AI-powered content?



      Website Stories

      One article, or podcast, video, infographic, etc. reviewed by Jonny and Pascal who share their reactions and lessons:


      For this episode, we have chosen an article from the Think With Google series: How Currys drove 40M views by leaving no questions unanswered by Matthew Davies, Digital Advertising Manager at electrical retailer Currys.


      https://www.thinkwithgoogle.com/intl/en-gb/marketing-strategies/video/currys-youtube-search-trends/


      A case study about the Curryโ€™s โ€˜โ€œNo Questions Unansweredโ€ back-to-school creative campaign.



      The Website Engine Room

      Two apps, software solutions or kit (one each) that can make life easier as a website manager and website content creator:


      Pascal Fintoni: Add options to your bank of photos and illustrations with https://stock.adobe.com/uk/free and combined it with https://www.adobe.com/express/ for some swift and sharp editing


      Jonny Ross: https://publer.io/jonnyross Publer is a virtual social media superhero lets you collaborate, schedule & analyze posts. Simply add new posts to your queue and let Publer automatically schedule them. 



      The Website Call To Action

      The ONE change or adjustment that you should be making to your website right now:


      Jonny Ross: When did you last check for broken links, you can use Search Console, Screaming Frog, Rank Math, Redirection, SEMRush, there is literally no excuse!!


      Pascal Fintoni: organise a team meeting or join a mastermind group to come up with your next core themes and hooks for your content marketing from blog/vlog series to social media posts.




      We will be back with another podcast episode, in the meantime feel free to send your questions, share your preferred app and links to your website once you have made the changes we spoke about, we would love to give you a shout out!


      Jonny and Pascal


      โ€“


      Find out more about our 90 Day Website Mastery Programme: https://90daymarketingmastery.com/ 


      Get in touch with your co-hosts:


      Jonny Ross

      Linkedin: https://www.linkedin.com/in/jonnyross/

      Website: https://jonnyross.com/ 


      Pascal Fintoni

      LinkedIn: https://www.linkedin.com/in/pascalfintoni/

      Website: https://pascalfintoni.com/

      ]]>      b9c3a19e-7462-4438-8271-672034f156b7Sat, 05 Aug 2023 00:15:00 +010032:23falsefull7777      #76 Can Avatars help me run my website? AI Powered Search for Search Engine Optimisation and the power of Internal Links#76 Can Avatars help me run my website? AI Powered Search for Search Engine Optimisation and the power of Internal LinksThis is the โ€™90-Day Website Mastery Podcastโ€™, a fun and action packed series about feeling proud of your website again!

      Hosted by Jonny Ross and Pascal Fintoni who will share decades of experience in website design and management to transform your website into an online destination your customers will talk about.


      Tune in for actionable tips, practical advice and inspiring website stories!



      THE SEGMENTS:

      1. You ask, we answer

      One question submitted by the community or researched online (i.e. google instant, Answer The Public) and answered by Pascal and Jonny:


      What are avatars or archetypes and how can they help me run my website?


      Jonny and Pascal will look into the often overlooked step of creating avatars to represent your visitors and to help you make decisions about your website design and content.



      Website Stories

      One article, or podcast, video, infographic, etc. reviewed by Jonny and Pascal who share their reactions and lessons:


      For this episode, we have chosen a LinkedIn with a video message from Rand Fishkin about the impact of AI-powered search on search engine optimisation:

      https://www.linkedin.com/posts/randfishkin_if-i-had-to-guess-what-marketers-will-be-activity-7086801513712345088-CbDA



      The Website Engine Room

      Two apps, software solutions or kit (one each) that can make life easier as a website manager and website content creator:


      Pascal Fintoni: The Customer Avatar templates from Hubspot can give you a great headstart https://offers.hubspot.com/customer-profile-templates


      Jonny Ross: https://linkwhisper.com A Revolutionary Internal Linking Tool to Speed Up the Process of Internal Linking for SEO and Help You Rank Better in Google


      The Website Call To Action

      The ONE change or adjustment that you should be making to your website right now:


      Jonny Ross:  check your legals. T&cโ€™s cookie policy. Privacy policy.  


      Pascal Fintoni: work on your out-of-office messages, lean on your unique tone of voice and write a short article about what your customers should focus on during the summer season.



      We will be back with another podcast episode, in the meantime feel free to send your questions, share your preferred app and links to your website once you have made the changes we spoke about, we would love to give you a shout out!


      Jonny and Pascal


      โ€“


      Find out more about our 90 Day Website Mastery Programme: https://90daymarketingmastery.com/ 


      Get in touch with your co-hosts:


      Jonny Ross

      Linkedin: https://www.linkedin.com/in/jonnyross/

      Website: https://jonnyross.com/ 


      Pascal Fintoni

      LinkedIn: https://www.linkedin.com/in/pascalfintoni/

      Website: https://pascalfintoni.com/

      ]]>      This is the โ€™90-Day Website Mastery Podcastโ€™, a fun and action packed series about feeling proud of your website again!

      Hosted by Jonny Ross and Pascal Fintoni who will share decades of experience in website design and management to transform your website into an online destination your customers will talk about.


      Tune in for actionable tips, practical advice and inspiring website stories!



      THE SEGMENTS:

      1. You ask, we answer

      One question submitted by the community or researched online (i.e. google instant, Answer The Public) and answered by Pascal and Jonny:


      What are avatars or archetypes and how can they help me run my website?


      Jonny and Pascal will look into the often overlooked step of creating avatars to represent your visitors and to help you make decisions about your website design and content.



      Website Stories

      One article, or podcast, video, infographic, etc. reviewed by Jonny and Pascal who share their reactions and lessons:


      For this episode, we have chosen a LinkedIn with a video message from Rand Fishkin about the impact of AI-powered search on search engine optimisation:

      https://www.linkedin.com/posts/randfishkin_if-i-had-to-guess-what-marketers-will-be-activity-7086801513712345088-CbDA



      The Website Engine Room

      Two apps, software solutions or kit (one each) that can make life easier as a website manager and website content creator:


      Pascal Fintoni: The Customer Avatar templates from Hubspot can give you a great headstart https://offers.hubspot.com/customer-profile-templates


      Jonny Ross: https://linkwhisper.com A Revolutionary Internal Linking Tool to Speed Up the Process of Internal Linking for SEO and Help You Rank Better in Google


      The Website Call To Action

      The ONE change or adjustment that you should be making to your website right now:


      Jonny Ross:  check your legals. T&cโ€™s cookie policy. Privacy policy.  


      Pascal Fintoni: work on your out-of-office messages, lean on your unique tone of voice and write a short article about what your customers should focus on during the summer season.



      We will be back with another podcast episode, in the meantime feel free to send your questions, share your preferred app and links to your website once you have made the changes we spoke about, we would love to give you a shout out!


      Jonny and Pascal


      โ€“


      Find out more about our 90 Day Website Mastery Programme: https://90daymarketingmastery.com/ 


      Get in touch with your co-hosts:


      Jonny Ross

      Linkedin: https://www.linkedin.com/in/jonnyross/

      Website: https://jonnyross.com/ 


      Pascal Fintoni

      LinkedIn: https://www.linkedin.com/in/pascalfintoni/

      Website: https://pascalfintoni.com/

      ]]>      eed4e78e-99bc-43ef-af95-fd84d193e4c5Mon, 24 Jul 2023 07:30:00 +010030:29falsefull7676      #75 - Why You Should Fail Fast and Early? ๐ŸŒž Sunscreen packaged as condoms ๐Ÿ† - Brooke Janousek#75 - Why You Should Fail Fast and Early? ๐ŸŒž Sunscreen packaged as condoms ๐Ÿ† - Brooke Janousek๐ŸŒž Sunscreen packaged as condoms ๐Ÿ†, coupled with the words โ€œprotect your skinโ€.

      It would have been a PR disaster! Find out the story!

      We will try to cover as much of this as possible:


      ๐Ÿ’ฅ How to get clear on your message

      ๐Ÿ’ฅ Why brand and performance marketing needs to be on the same โ€œteamโ€

      ๐Ÿ’ฅ Knowing when to try something new and when to stick to the basics

      ๐Ÿ’ฅ Why focusing on the โ€œoutcomeโ€ is starting to eclipse the traditional marketing โ€œpersonaโ€

      ๐Ÿ’ฅ Investing: what it is worth putting ยฃ into for marketing and where you can cut costs

      ๐Ÿ’ฅ Failing fast and using this information to pivot


      And more!


      Brooke Janousek is a fractional CMO and digital nomad on a journey to intentionally live a joyful life. She is the founder of The Grow CMO, a fractional leadership solution for effective marketing growth that she founded in 2022 after two decades as a leading expert in the marketing industry. You can follow her digital nomad journey along with her โ€œlessons on the roadโ€ at Brooke on the Grow.


      Relevant links:

      The Grow CMO: https://www.thegrowcmo.co/

      Brooke on the Grow: https://brookeonthegrow.com/

      LinkedIn: https://www.linkedin.com/in/brookejan...



      ]]>      ๐ŸŒž Sunscreen packaged as condoms ๐Ÿ†, coupled with the words โ€œprotect your skinโ€.

      It would have been a PR disaster! Find out the story!

      We will try to cover as much of this as possible:


      ๐Ÿ’ฅ How to get clear on your message

      ๐Ÿ’ฅ Why brand and performance marketing needs to be on the same โ€œteamโ€

      ๐Ÿ’ฅ Knowing when to try something new and when to stick to the basics

      ๐Ÿ’ฅ Why focusing on the โ€œoutcomeโ€ is starting to eclipse the traditional marketing โ€œpersonaโ€

      ๐Ÿ’ฅ Investing: what it is worth putting ยฃ into for marketing and where you can cut costs

      ๐Ÿ’ฅ Failing fast and using this information to pivot


      And more!


      Brooke Janousek is a fractional CMO and digital nomad on a journey to intentionally live a joyful life. She is the founder of The Grow CMO, a fractional leadership solution for effective marketing growth that she founded in 2022 after two decades as a leading expert in the marketing industry. You can follow her digital nomad journey along with her โ€œlessons on the roadโ€ at Brooke on the Grow.


      Relevant links:

      The Grow CMO: https://www.thegrowcmo.co/

      Brooke on the Grow: https://brookeonthegrow.com/

      LinkedIn: https://www.linkedin.com/in/brookejan...



      ]]>      41c696c3-49be-4c16-8688-215244597724Tue, 18 Jul 2023 12:00:00 +010033:07falsefull7575      #74 Why You Can't Scale Profitably Using Performance Marketing Alone - Faisal Siddiqui#74 Why You Can't Scale Profitably Using Performance Marketing Alone - Faisal SiddiquiWe talk Brand positioning, Marketing strategy and Advertising effectiveness.

      How important is brand compared to performance marketing?


      We even delve into how to stretch your budget further by pooling production costs and creating a year's worth of ads in one go!


      How can challenger brands position themselves for profitable growth?


      How can you build a big brand on a small budget?


      How can you get the impact of a TV campaign for a fraction of the cost?


      Whatโ€™s the biggest mistake small companies make with their marketing?


      A board level strategist for Fortune 10s, startups and nonprofits, Faisal Siddiqui is on a mission to make brand marketing more accountable and effective for all.


      A specialist in developing positioning strategies that perform he has over a decade of experience leading large-scale engagements in over 15 countries around the world.


      Faisalโ€™s clients include Royal Dutch Shell, ABB Formula E Racing, Waze, Al Jazeera Media Network, Turkish Airlines, Addiko, Samsung, Anglo American, Orange France-Telecom and Mubadala, the sovereign wealth fund of the UAE.


      Providing a global perspective on brand building, he has co-authored white papers with David Aaker, guest lectured on brand strategy at York University and has been quoted in the BBC, Marketing Magazine and American Marketplace, among others.


      Website: https://creativebusinesscompany.com/

      Twitter: @faisaldontbunt

      LinkedIn: https://www.linkedin.com/in/faisal siddiqui/

      ]]>      We talk Brand positioning, Marketing strategy and Advertising effectiveness.

      How important is brand compared to performance marketing?


      We even delve into how to stretch your budget further by pooling production costs and creating a year's worth of ads in one go!


      How can challenger brands position themselves for profitable growth?


      How can you build a big brand on a small budget?


      How can you get the impact of a TV campaign for a fraction of the cost?


      Whatโ€™s the biggest mistake small companies make with their marketing?


      A board level strategist for Fortune 10s, startups and nonprofits, Faisal Siddiqui is on a mission to make brand marketing more accountable and effective for all.


      A specialist in developing positioning strategies that perform he has over a decade of experience leading large-scale engagements in over 15 countries around the world.


      Faisalโ€™s clients include Royal Dutch Shell, ABB Formula E Racing, Waze, Al Jazeera Media Network, Turkish Airlines, Addiko, Samsung, Anglo American, Orange France-Telecom and Mubadala, the sovereign wealth fund of the UAE.


      Providing a global perspective on brand building, he has co-authored white papers with David Aaker, guest lectured on brand strategy at York University and has been quoted in the BBC, Marketing Magazine and American Marketplace, among others.


      Website: https://creativebusinesscompany.com/

      Twitter: @faisaldontbunt

      LinkedIn: https://www.linkedin.com/in/faisal siddiqui/

      ]]>      49ed4095-0b72-4450-a1a4-96f2e71abfc9Wed, 12 Jul 2023 16:20:00 +010033:49falsefull7474      #73 Can AI Build a Website in Minutes? 22 Content Types, SEO Extensions#73 Can AI Build a Website in Minutes? 22 Content Types, SEO ExtensionsThis is the โ€™90-Day Website Mastery Podcastโ€™, a fun and action packed series about feeling proud of your website again!

      Hosted by Jonny Ross and Pascal Fintoni who will share decades of experience in website design and management to transform your website into an online destination your customers will talk about.


      Tune in for actionable tips, practical advice and inspiring website stories!


      THE SEGMENTS:


      You ask, we answer

      One question submitted by the community or researched online (i.e. google instant, Answer The Public) and answered by Pascal and Jonny:


      I have seen adverts for AI websites that can be built in minutes. But how long does it really take to build a website?



      Jonny and Pascal will look into the temptation of creating websites faster with AI-powered solutions, but is it better?



      Website Stories

      One article, or podcast, video, infographic, etc. reviewed by Jonny and Pascal who share their reactions and lessons:


      For this episode, we have chosen an infographic from Giraffe Social Media and reviewed by Mark Walker-Ford for Social Media Today:


      https://www.socialmediatoday.com/news/22-content-create-reach-audience-infographic/652639/


      22 Types of Content You Should Create to Reach Your Audience [Infographic]



      The team from Giraffe Social Media shared their content tips in this infographic.

      They break things down as follows:

      • Awareness stage (Blog posts, infographics, podcasts, ebooks, cheatsheets, whitepapers.)
      • Consideration stage (case studies, demo videos, quizzes, product webinars, whitepapers.)
      • Decision stage (Free trials, live demos, consultations, coupons, testimonials, comparison sheets.)
      • Retention stage (Ongoing support, online chat, coupons, loyalty rewards, email follow-ups.)



      The Website Engine Room

      Two apps, software solutions or kit (one each) that can make life easier as a website manager and website content creator:


      Pascal Fintoni: Post Genius https://www.postgeniusapp.com/ use lateral thinking and use this app to create a selection of testimonials to send your customers for approval 


      Jonny Ross: SEOquake https://www.seoquake.com/index.html  is a free plugin that provides you with key SEO metrics, along with other useful tools such as SEO Audit and many others



      The Website Call To Action

      The ONE change or adjustment that you should be making to your website right now:


      Jonny Ross: Time to update your photos, the power of a new photo shoot is immense!


      Pascal Fintoni: Time for a mid-year review of your case studies and testimonials, look back at completed projects over the past 6 months and compile a list of stories to produce over the coming weeks.


      We will be back with another podcast episode, in the meantime feel free to send your questions, share your preferred app and links to your website once you have made the changes we spoke about, we would love to give you a shout out!


      Jonny and Pascal


      โ€“


      Find out more about our 90 Day Website Mastery Programme: https://90daymarketingmastery.com/ 


      Get in touch with your co-hosts:


      Jonny Ross

      Linkedin: https://www.linkedin.com/in/jonnyross/

      Website: https://jonnyross.com/ 


      Pascal Fintoni

      LinkedIn: https://www.linkedin.com/in/pascalfintoni/

      Website: https://pascalfintoni.com/ 


      ]]>      This is the โ€™90-Day Website Mastery Podcastโ€™, a fun and action packed series about feeling proud of your website again!

      Hosted by Jonny Ross and Pascal Fintoni who will share decades of experience in website design and management to transform your website into an online destination your customers will talk about.


      Tune in for actionable tips, practical advice and inspiring website stories!


      THE SEGMENTS:


      You ask, we answer

      One question submitted by the community or researched online (i.e. google instant, Answer The Public) and answered by Pascal and Jonny:


      I have seen adverts for AI websites that can be built in minutes. But how long does it really take to build a website?



      Jonny and Pascal will look into the temptation of creating websites faster with AI-powered solutions, but is it better?



      Website Stories

      One article, or podcast, video, infographic, etc. reviewed by Jonny and Pascal who share their reactions and lessons:


      For this episode, we have chosen an infographic from Giraffe Social Media and reviewed by Mark Walker-Ford for Social Media Today:


      https://www.socialmediatoday.com/news/22-content-create-reach-audience-infographic/652639/


      22 Types of Content You Should Create to Reach Your Audience [Infographic]



      The team from Giraffe Social Media shared their content tips in this infographic.

      They break things down as follows:

      • Awareness stage (Blog posts, infographics, podcasts, ebooks, cheatsheets, whitepapers.)
      • Consideration stage (case studies, demo videos, quizzes, product webinars, whitepapers.)
      • Decision stage (Free trials, live demos, consultations, coupons, testimonials, comparison sheets.)
      • Retention stage (Ongoing support, online chat, coupons, loyalty rewards, email follow-ups.)



      The Website Engine Room

      Two apps, software solutions or kit (one each) that can make life easier as a website manager and website content creator:


      Pascal Fintoni: Post Genius https://www.postgeniusapp.com/ use lateral thinking and use this app to create a selection of testimonials to send your customers for approval 


      Jonny Ross: SEOquake https://www.seoquake.com/index.html  is a free plugin that provides you with key SEO metrics, along with other useful tools such as SEO Audit and many others



      The Website Call To Action

      The ONE change or adjustment that you should be making to your website right now:


      Jonny Ross: Time to update your photos, the power of a new photo shoot is immense!


      Pascal Fintoni: Time for a mid-year review of your case studies and testimonials, look back at completed projects over the past 6 months and compile a list of stories to produce over the coming weeks.


      We will be back with another podcast episode, in the meantime feel free to send your questions, share your preferred app and links to your website once you have made the changes we spoke about, we would love to give you a shout out!


      Jonny and Pascal


      โ€“


      Find out more about our 90 Day Website Mastery Programme: https://90daymarketingmastery.com/ 


      Get in touch with your co-hosts:


      Jonny Ross

      Linkedin: https://www.linkedin.com/in/jonnyross/

      Website: https://jonnyross.com/ 


      Pascal Fintoni

      LinkedIn: https://www.linkedin.com/in/pascalfintoni/

      Website: https://pascalfintoni.com/ 


      ]]>      8c64f665-c6fb-44b9-b4fb-ba97b3b69e10Fri, 07 Jul 2023 12:35:00 +010030:10falsefull7373      #72 Why is internal marketing just as important? with Kerry-Ann Betton Stimpson#72 Why is internal marketing just as important? with Kerry-Ann Betton StimpsonKerry-Ann Betton Stimpson is CMO, JMMB Group. And Podcast Host of "The Internal Marketing Podcast"

      We explore internal marketing strategies. The evidence is clear. Companies can build their Brands and drive growth faster.


      Talking about employee advocacy, online branding and even dark social strategies!


      Business leaders listening and watching will benefit from Kerry-Ann's 20 years of shaping her work as a CMO.


      As a CMO, with 20 years in financial services marketing, often with tight budgets, Kerry-Ann knows what it takes to build brands! Through uniquely creative strategies and leveraging the power of people, she helps build stronger brands.


      Kerry-Ann Betton Stimpson:

      https://the-internal-marketing-podcast.simplecast.com

      https://www.linkedin.com/in/kerryastimpson/

      ]]>      Kerry-Ann Betton Stimpson is CMO, JMMB Group. And Podcast Host of "The Internal Marketing Podcast"

      We explore internal marketing strategies. The evidence is clear. Companies can build their Brands and drive growth faster.


      Talking about employee advocacy, online branding and even dark social strategies!


      Business leaders listening and watching will benefit from Kerry-Ann's 20 years of shaping her work as a CMO.


      As a CMO, with 20 years in financial services marketing, often with tight budgets, Kerry-Ann knows what it takes to build brands! Through uniquely creative strategies and leveraging the power of people, she helps build stronger brands.


      Kerry-Ann Betton Stimpson:

      https://the-internal-marketing-podcast.simplecast.com

      https://www.linkedin.com/in/kerryastimpson/

      ]]>      18d2b04a-8b5e-41c6-b4cb-c35f8211470cWed, 28 Jun 2023 14:35:00 +010029:30falsefull7272      #71 Buying too many Domain Names, Why no one is Reading your Content, Content Ideas#71 Buying too many Domain Names, Why no one is Reading your Content, Content IdeasThis is the โ€™90-Day Website Mastery Podcastโ€™, a fun and action packed series about feeling proud of your website again!

      Hosted by Jonny Ross and Pascal Fintoni who will share decades of experience in website design and management to transform your website into an online destination your customers will talk about.

      Tune in for actionable tips, practical advice and inspiring website stories!



      THE SEGMENTS:


      1. You ask, we answer

      One question submitted by the community or researched online (i.e. google instant, Answer The Public) and answered by Pascal and Jonny:


      Should I buy all domain extensions for my website?


      Jonny and Pascal will look into this long-enduring question about website addresses and domain extensions, and why there are still so many myths out there.



      1. Website Stories

      One article, or podcast, video, infographic, etc. reviewed by Jonny and Pascal who share their reactions and lessons:


      4 reasons no one is reading your content by Allison Carter for PRDaily

      https://www.prdaily.com/4-reasons-no-one-is-reading-your-content/


      Your headline/subject line is boring.

      You published at the wrong time.

      Your story is the wrong format.

      Your story isnโ€™t relevant.


      Your headline/subject line is boring.


      Maybe your headline already gives everything away so thereโ€™s no need for your audience to learn more.

      Maybe itโ€™s simply dull and doesnโ€™t give readers a reason to care โ€” even if the story is fantastic.


      Solution: Re-read your story. Think about whatโ€™s most interesting in it.


      You published at the wrong time.


      Studies are looking at are large, general and donโ€™t take into account your audience.


      Solution: look at your existing analytics data. When do you see the biggest bumps of traffic? Identify those waves and ride them


      Your story is the wrong format.


      In a perfect world, youโ€™d be able to be all things to all people and have multiple pieces of content for each target audience.


      But time is against us, tough one. try to make sure youโ€™re presenting content in the very best format for your audience.


      If your piece is too long for your busy staff, make it shorter. If no oneโ€™s watching video, switch to written.


      Your story isnโ€™t relevant.


      It happens to the best of us. Dust yourself off and try again.


      learn what you can from it.


      Why wasnโ€™t it interesting to your target audiences?

      Why was it important to your bosses that you create that piece?

      Can you communicate to them the audience disconnect?


      With the right attitude, you can turn a flop of a piece into a rich learning opportunity.



      1. The Website Engine Room

      Two apps, software solutions or kit (one each) that can make life easier as a website manager and website content creator:


      Pascal Fintoni: Scribe: https://scribehow.com Turn any website management process into a step-by-step guide, instantly. 


      Jonny Ross: https://www.whatpeopleask.net/ a free "answer the public"!





      1. The Website Call To Action

      The ONE change or adjustment that you should be making to your website right now:


      Jonny Ross: Check the date in your footer, if it is old, it will look inactive



      Pascal Fintoni: Look back at your best performing social media posts and consider two content โ€˜repurposing upโ€™ tactics: 1. embed the posts in relevant website articles 2. create brand new long form blog inspired by the single post and reactions





      We will be back with another podcast episode, in the meantime feel free to send your questions, share your preferred app and links to your website once you have made the changes we spoke about, we would love to give you a shout out!


      Jonny and Pascal


      โ€“


      Find out more about our 90 Day Website Mastery Programme: https://90daymarketingmastery.com/ 


      Get in touch with your co-hosts:


      Jonny Ross

      Linkedin: https://www.linkedin.com/in/jonnyross/

      Website: https://jonnyross.com/ 


      Pascal Fintoni

      LinkedIn: https://www.linkedin.com/in/pascalfintoni/

      Website: https://pascalfintoni.com/ 

      ]]>      This is the โ€™90-Day Website Mastery Podcastโ€™, a fun and action packed series about feeling proud of your website again!

      Hosted by Jonny Ross and Pascal Fintoni who will share decades of experience in website design and management to transform your website into an online destination your customers will talk about.

      Tune in for actionable tips, practical advice and inspiring website stories!



      THE SEGMENTS:


      1. You ask, we answer

      One question submitted by the community or researched online (i.e. google instant, Answer The Public) and answered by Pascal and Jonny:


      Should I buy all domain extensions for my website?


      Jonny and Pascal will look into this long-enduring question about website addresses and domain extensions, and why there are still so many myths out there.



      1. Website Stories

      One article, or podcast, video, infographic, etc. reviewed by Jonny and Pascal who share their reactions and lessons:


      4 reasons no one is reading your content by Allison Carter for PRDaily

      https://www.prdaily.com/4-reasons-no-one-is-reading-your-content/


      Your headline/subject line is boring.

      You published at the wrong time.

      Your story is the wrong format.

      Your story isnโ€™t relevant.


      Your headline/subject line is boring.


      Maybe your headline already gives everything away so thereโ€™s no need for your audience to learn more.

      Maybe itโ€™s simply dull and doesnโ€™t give readers a reason to care โ€” even if the story is fantastic.


      Solution: Re-read your story. Think about whatโ€™s most interesting in it.


      You published at the wrong time.


      Studies are looking at are large, general and donโ€™t take into account your audience.


      Solution: look at your existing analytics data. When do you see the biggest bumps of traffic? Identify those waves and ride them


      Your story is the wrong format.


      In a perfect world, youโ€™d be able to be all things to all people and have multiple pieces of content for each target audience.


      But time is against us, tough one. try to make sure youโ€™re presenting content in the very best format for your audience.


      If your piece is too long for your busy staff, make it shorter. If no oneโ€™s watching video, switch to written.


      Your story isnโ€™t relevant.


      It happens to the best of us. Dust yourself off and try again.


      learn what you can from it.


      Why wasnโ€™t it interesting to your target audiences?

      Why was it important to your bosses that you create that piece?

      Can you communicate to them the audience disconnect?


      With the right attitude, you can turn a flop of a piece into a rich learning opportunity.



      1. The Website Engine Room

      Two apps, software solutions or kit (one each) that can make life easier as a website manager and website content creator:


      Pascal Fintoni: Scribe: https://scribehow.com Turn any website management process into a step-by-step guide, instantly. 


      Jonny Ross: https://www.whatpeopleask.net/ a free "answer the public"!





      1. The Website Call To Action

      The ONE change or adjustment that you should be making to your website right now:


      Jonny Ross: Check the date in your footer, if it is old, it will look inactive



      Pascal Fintoni: Look back at your best performing social media posts and consider two content โ€˜repurposing upโ€™ tactics: 1. embed the posts in relevant website articles 2. create brand new long form blog inspired by the single post and reactions





      We will be back with another podcast episode, in the meantime feel free to send your questions, share your preferred app and links to your website once you have made the changes we spoke about, we would love to give you a shout out!


      Jonny and Pascal


      โ€“


      Find out more about our 90 Day Website Mastery Programme: https://90daymarketingmastery.com/ 


      Get in touch with your co-hosts:


      Jonny Ross

      Linkedin: https://www.linkedin.com/in/jonnyross/

      Website: https://jonnyross.com/ 


      Pascal Fintoni

      LinkedIn: https://www.linkedin.com/in/pascalfintoni/

      Website: https://pascalfintoni.com/ 

      ]]>      da0910f1-3b73-4a25-ac0e-395c8defaabfTue, 13 Jun 2023 07:45:00 +010029:40falsefull7171      #70 How to find your Web Designer, Long Form Blogging, Implementing H1 Tags Correctly#70 How to find your Web Designer, Long Form Blogging, Implementing H1 Tags CorrectlyThis is the โ€™90-Day Website Mastery Podcastโ€™, a fun and action packed series about feeling proud of your website again!

      Hosted by Jonny Ross and Pascal Fintoni who will share decades of experience in website design and management to transform your website into an online destination your customers will talk about.


      Tune in for actionable tips, practical advice and inspiring website stories!


      1. You ask, we answer

      One question submitted by the community or researched online (i.e. google instant, Answer The Public) and answered by Pascal and Jonny:


      How do I find someone to build me a website?


      Jonny and Pascal will explain why this simple question is actually very important and how getting the right person or organisation onboard can save you a lot of time and sleepless nights.


      Website Stories

      One article, or podcast, video, infographic, etc. reviewed by Jonny and Pascal who share their reactions and lessons:


      https://www.orbitmedia.com/blog/blogging-statistics/


      New Blogging Statistics: What Content Strategies Work in 2022? We asked 1016 Bloggers


      The Website Engine Room


      Two apps, software solutions or kit (one each) that can make life easier as a website manager and website content creator:


      Pascal Fintoni: Add citations and quotes from books with

      https://books.google.com/talktobooks/

      and bring new life to your blogging and social media posts


      Jonny Ross: Ok so itโ€™s not quite a tool, but itโ€™s a tactic! Subscribe to your competitors blogs/podcasts/YouTube Chanel. A great way to formulate ideas for your own content. 


      The Website Call To Action

      The ONE change or adjustment that you should be making to your website right now:


      Jonny Ross: Double check your font size of your H1โ€™s. Make sure they are the biggest element. 


      Pascal Fintoni: Organise the results from last weekโ€™s research (โ€˜People Also Askโ€™ and โ€˜Related Searchesโ€™) into groups/themes. Next: research stats and trends associated with these questions.



      We will be back with another podcast episode, in the meantime feel free to send your questions, share your preferred app and links to your website once you have made the changes we spoke about, we would love to give you a shout out!


      Jonny and Pascal


      โ€“


      Find out more about our 90 Day Website Mastery Programme: https://90daymarketingmastery.com/ 


      Get in touch with your co-hosts:


      Jonny Ross

      Linkedin: https://www.linkedin.com/in/jonnyross/

      Website: https://jonnyross.com/ 


      Pascal Fintoni

      LinkedIn: https://www.linkedin.com/in/pascalfintoni/

      Website: https://pascalfintoni.com/

      ]]>      This is the โ€™90-Day Website Mastery Podcastโ€™, a fun and action packed series about feeling proud of your website again!

      Hosted by Jonny Ross and Pascal Fintoni who will share decades of experience in website design and management to transform your website into an online destination your customers will talk about.


      Tune in for actionable tips, practical advice and inspiring website stories!


      1. You ask, we answer

      One question submitted by the community or researched online (i.e. google instant, Answer The Public) and answered by Pascal and Jonny:


      How do I find someone to build me a website?


      Jonny and Pascal will explain why this simple question is actually very important and how getting the right person or organisation onboard can save you a lot of time and sleepless nights.


      Website Stories

      One article, or podcast, video, infographic, etc. reviewed by Jonny and Pascal who share their reactions and lessons:


      https://www.orbitmedia.com/blog/blogging-statistics/


      New Blogging Statistics: What Content Strategies Work in 2022? We asked 1016 Bloggers


      The Website Engine Room


      Two apps, software solutions or kit (one each) that can make life easier as a website manager and website content creator:


      Pascal Fintoni: Add citations and quotes from books with

      https://books.google.com/talktobooks/

      and bring new life to your blogging and social media posts


      Jonny Ross: Ok so itโ€™s not quite a tool, but itโ€™s a tactic! Subscribe to your competitors blogs/podcasts/YouTube Chanel. A great way to formulate ideas for your own content. 


      The Website Call To Action

      The ONE change or adjustment that you should be making to your website right now:


      Jonny Ross: Double check your font size of your H1โ€™s. Make sure they are the biggest element. 


      Pascal Fintoni: Organise the results from last weekโ€™s research (โ€˜People Also Askโ€™ and โ€˜Related Searchesโ€™) into groups/themes. Next: research stats and trends associated with these questions.



      We will be back with another podcast episode, in the meantime feel free to send your questions, share your preferred app and links to your website once you have made the changes we spoke about, we would love to give you a shout out!


      Jonny and Pascal


      โ€“


      Find out more about our 90 Day Website Mastery Programme: https://90daymarketingmastery.com/ 


      Get in touch with your co-hosts:


      Jonny Ross

      Linkedin: https://www.linkedin.com/in/jonnyross/

      Website: https://jonnyross.com/ 


      Pascal Fintoni

      LinkedIn: https://www.linkedin.com/in/pascalfintoni/

      Website: https://pascalfintoni.com/

      ]]>      b11da273-894b-4a05-a5ba-d3e9d93ac568Fri, 26 May 2023 12:30:00 +010030:42falsefull7070      #69 Website builders and poor ranking, the new Google AI Search, CRM and Content Planners#69 Website builders and poor ranking, the new Google AI Search, CRM and Content PlannersThis is the โ€™90-Day Website Mastery Podcastโ€™, a fun and action packed series about feeling proud of your website again!

      Hosted by Jonny Ross and Pascal Fintoni who will share decades of experience in website design and management to transform your website into an online destination your customers will talk about.

      Tune in for actionable tips, practical advice and inspiring website stories!


      You ask, we answer

      One question submitted by the community or researched online (i.e. google instant, Answer The Public) and answered by Pascal and Jonny:


      I have heard that my ranking on search engines will be poorer, if I use a website builder and templates like SquareSpace, is it true?



      Jonny and Pascal will explain why this enduring myth is complete nonsense and should be ignored altogether.



      Website Stories

      One article, or podcast, video, infographic, etc. reviewed by Jonny and Pascal who share their reactions and lessons:


      Google I/O 2023 Annual Conference - Spotlight on Search + AI


      https://www.youtube.com/live/cNfINi5CNbY?feature=share&t=2436


      For more announcements across all Google products go to https://io.google/2023/ 


      Timeless Googleโ€™s Mission: To organise the worldโ€™s information and make it universally useful and accessible


      Sundar Pichai: 1. we want to make AI helpful for everyone, we want to retain user trust above anything else


      Cathy Edwards, VP Engineering at Google: how are we bringing generative AI into the search experience?


      High ranking, visible content is based on authority and authentic reviews from other people


      Information taken from datasets: google shopping, google maps, google images, etc. and displayed as overlays to keep you on the search page


      And you can ask follow up questions without โ€˜breaking awayโ€™ from your previous search:


      The follow up question can include content creation prompts ร  la ChatGPT:


      Cathy Edwards, VP Engineering at Google: think of this new chapter as:

      Search, Supercharged.


      The Website Engine Room

      Two apps, software solutions or kit (one each) that can make life easier as a website manager and website content creator:


      Pascal Fintoni: Trello https://trello.com/  the information and project management tool for those who prefer visual dashboard



      Jonny Ross:  Zoho CRM is an online Sales CRM software that manages your sales, marketing and support in one CRM platform.



      The Website Call To Action

      The ONE change or adjustment that you should be making to your website right now:


      Jonny Ross: Upgrade your hosting package - you want fast, reliable, trustworthy hosting. We only consider Rackspace now!


      Pascal Fintoni: do a search and collate the options from the โ€˜People Also Askโ€™ and โ€˜Related Searchesโ€™ panels on the Google search results page - and soon test AI-powered suggestions (Bard) to access the โ€˜Follow-Up Questionsโ€™.



      We will be back with another podcast episode, in the meantime feel free to send your questions, share your preferred app and links to your website once you have made the changes we spoke about, we would love to give you a shout out!


      Jonny and Pascal


      โ€“


      Find out more about our 90 Day Website Mastery Programme: https://90daymarketingmastery.com/ 


      Get in touch with your co-hosts:


      Jonny Ross

      Linkedin: https://www.linkedin.com/in/jonnyross/

      Website: https://jonnyross.com/ 


      Pascal Fintoni

      LinkedIn: https://www.linkedin.com/in/pascalfintoni/

      Website: https://pascalfintoni.com/

      ]]>      This is the โ€™90-Day Website Mastery Podcastโ€™, a fun and action packed series about feeling proud of your website again!

      Hosted by Jonny Ross and Pascal Fintoni who will share decades of experience in website design and management to transform your website into an online destination your customers will talk about.

      Tune in for actionable tips, practical advice and inspiring website stories!


      You ask, we answer

      One question submitted by the community or researched online (i.e. google instant, Answer The Public) and answered by Pascal and Jonny:


      I have heard that my ranking on search engines will be poorer, if I use a website builder and templates like SquareSpace, is it true?



      Jonny and Pascal will explain why this enduring myth is complete nonsense and should be ignored altogether.



      Website Stories

      One article, or podcast, video, infographic, etc. reviewed by Jonny and Pascal who share their reactions and lessons:


      Google I/O 2023 Annual Conference - Spotlight on Search + AI


      https://www.youtube.com/live/cNfINi5CNbY?feature=share&t=2436


      For more announcements across all Google products go to https://io.google/2023/ 


      Timeless Googleโ€™s Mission: To organise the worldโ€™s information and make it universally useful and accessible


      Sundar Pichai: 1. we want to make AI helpful for everyone, we want to retain user trust above anything else


      Cathy Edwards, VP Engineering at Google: how are we bringing generative AI into the search experience?


      High ranking, visible content is based on authority and authentic reviews from other people


      Information taken from datasets: google shopping, google maps, google images, etc. and displayed as overlays to keep you on the search page


      And you can ask follow up questions without โ€˜breaking awayโ€™ from your previous search:


      The follow up question can include content creation prompts ร  la ChatGPT:


      Cathy Edwards, VP Engineering at Google: think of this new chapter as:

      Search, Supercharged.


      The Website Engine Room

      Two apps, software solutions or kit (one each) that can make life easier as a website manager and website content creator:


      Pascal Fintoni: Trello https://trello.com/  the information and project management tool for those who prefer visual dashboard



      Jonny Ross:  Zoho CRM is an online Sales CRM software that manages your sales, marketing and support in one CRM platform.



      The Website Call To Action

      The ONE change or adjustment that you should be making to your website right now:


      Jonny Ross: Upgrade your hosting package - you want fast, reliable, trustworthy hosting. We only consider Rackspace now!


      Pascal Fintoni: do a search and collate the options from the โ€˜People Also Askโ€™ and โ€˜Related Searchesโ€™ panels on the Google search results page - and soon test AI-powered suggestions (Bard) to access the โ€˜Follow-Up Questionsโ€™.



      We will be back with another podcast episode, in the meantime feel free to send your questions, share your preferred app and links to your website once you have made the changes we spoke about, we would love to give you a shout out!


      Jonny and Pascal


      โ€“


      Find out more about our 90 Day Website Mastery Programme: https://90daymarketingmastery.com/ 


      Get in touch with your co-hosts:


      Jonny Ross

      Linkedin: https://www.linkedin.com/in/jonnyross/

      Website: https://jonnyross.com/ 


      Pascal Fintoni

      LinkedIn: https://www.linkedin.com/in/pascalfintoni/

      Website: https://pascalfintoni.com/

      ]]>      1d484ddd-f9ba-44f9-af38-60c761362542Fri, 12 May 2023 15:00:00 +010031:04falsefull6969      #68 How often should I blog, 30 years of Internet, Google Search Console#68 How often should I blog, 30 years of Internet, Google Search ConsoleThis is the โ€™90-Day Website Mastery Podcastโ€™, a fun and action packed series about feeling proud of your website again!

      Hosted by Jonny Ross and Pascal Fintoni who will share decades of experience in website design and management to transform your website into an online destination your customers will talk about.

      Tune in for actionable tips, practical advice and inspiring website stories!




      You ask, we answer


      How often should I blog?


      Jonny and Pascal will share how they help their clients plan their website content and pull together a weekly content schedule.




      Website Stories


      A brief history of the World Wide Web by CERN


      https://youtu.be/k0gvAyCubGQ


      This video summarises in 3 minutes how the Web was invented at CERN by British physicist and IT expert Tim Berners Lee in 1989, and how it grew to become what it is today,  thanks to CERNโ€™s decision on 30 April 1993 to keep it as an open standard for everyone to use.




      The Website Engine Room

      Two apps, software solutions or kit that can make life easier as a website manager and website content creator:


      Pascal Fintoni:  Review your website layout using Relume Templates Library https://library.relume.io/ whether you are using Webflow or any other website design systems.



      Jonny Ross:  Google Search Console lets you easily monitor and in some cases resolve server errors, site load issues, and security issues like hacking and malware. You can also use it to ensure any site maintenance or adjustments you make happen smoothly with respect to search performance.





      The Website Call To Action

      The ONE change or adjustment that you should be making to your website right now:


      Jonny Ross: You have only 55 days left to switch to Google Analytics 4!

      The time to upgrade is running up, so make sure today that you are not left without your traffic and conversion data tomorrow.



      Pascal Fintoni: Research the key events and inventions in your industry and align you content marketing activities



      We will be back with another podcast episode, in the meantime feel free to send your questions, share your preferred app and links to your website once you have made the changes we spoke about, we would love to give you a shout out!


      Jonny and Pascal


      โ€“


      Find out more about our 90 Day Website Mastery Programme: https://90daymarketingmastery.com/ 


      Get in touch with your co-hosts:


      Jonny Ross

      Linkedin: https://www.linkedin.com/in/jonnyross/

      Website: https://jonnyross.com/ 


      Pascal Fintoni

      LinkedIn: https://www.linkedin.com/in/pascalfintoni/

      Website: https://pascalfintoni.com/

      ]]>      This is the โ€™90-Day Website Mastery Podcastโ€™, a fun and action packed series about feeling proud of your website again!

      Hosted by Jonny Ross and Pascal Fintoni who will share decades of experience in website design and management to transform your website into an online destination your customers will talk about.

      Tune in for actionable tips, practical advice and inspiring website stories!




      You ask, we answer


      How often should I blog?


      Jonny and Pascal will share how they help their clients plan their website content and pull together a weekly content schedule.




      Website Stories


      A brief history of the World Wide Web by CERN


      https://youtu.be/k0gvAyCubGQ


      This video summarises in 3 minutes how the Web was invented at CERN by British physicist and IT expert Tim Berners Lee in 1989, and how it grew to become what it is today,  thanks to CERNโ€™s decision on 30 April 1993 to keep it as an open standard for everyone to use.




      The Website Engine Room

      Two apps, software solutions or kit that can make life easier as a website manager and website content creator:


      Pascal Fintoni:  Review your website layout using Relume Templates Library https://library.relume.io/ whether you are using Webflow or any other website design systems.



      Jonny Ross:  Google Search Console lets you easily monitor and in some cases resolve server errors, site load issues, and security issues like hacking and malware. You can also use it to ensure any site maintenance or adjustments you make happen smoothly with respect to search performance.





      The Website Call To Action

      The ONE change or adjustment that you should be making to your website right now:


      Jonny Ross: You have only 55 days left to switch to Google Analytics 4!

      The time to upgrade is running up, so make sure today that you are not left without your traffic and conversion data tomorrow.



      Pascal Fintoni: Research the key events and inventions in your industry and align you content marketing activities



      We will be back with another podcast episode, in the meantime feel free to send your questions, share your preferred app and links to your website once you have made the changes we spoke about, we would love to give you a shout out!


      Jonny and Pascal


      โ€“


      Find out more about our 90 Day Website Mastery Programme: https://90daymarketingmastery.com/ 


      Get in touch with your co-hosts:


      Jonny Ross

      Linkedin: https://www.linkedin.com/in/jonnyross/

      Website: https://jonnyross.com/ 


      Pascal Fintoni

      LinkedIn: https://www.linkedin.com/in/pascalfintoni/

      Website: https://pascalfintoni.com/

      ]]>      c75b43ea-089e-4f80-97e5-8d07cfcff982Fri, 05 May 2023 07:30:00 +010029:50falsefull6868      #67 What to write in 'About Us', Google quality content guidelines, Chat and CTAs#67 What to write in 'About Us', Google quality content guidelines, Chat and CTAsThis is the โ€™90-Day Website Mastery Podcastโ€™, a fun and action packed series about feeling proud of your website again!

      Hosted by Jonny Ross and Pascal Fintoni who will share decades of experience in website design and management to transform your website into an online destination your customers will talk about.

      Tune in for actionable tips, practical advice and inspiring website stories!




      You ask, we answer


      What to write in the โ€˜about usโ€™ section of a website?


      Jonny and Pascal will share how they help their clients reconnect with their brand story and share information in a meaningful way.



      Website Stories


      Creating helpful, reliable, people-first content from Google Search Central (SEO Fundamentals)


      https://developers.google.com/search/docs/fundamentals/creating-helpful-content


      This page is designed to help creators evaluate if they're producing such content.


      1. Self-assess your content

      1.1 Content and quality questions

      1.2 Expertise questions


      1. Focus on people-first content
      2. Avoid creating search engine-first content
      3. Get to know E-E-A-T and the quality rater guidelines

      content demonstrates aspects of experience, expertise, authoritativeness, and trustworthiness, or what we call E-E-A-T


      1. Ask "Who, How, and Why" about your content



      For example:


      Content and quality questions

      • Does the content provide original information, reporting, research, or analysis?
      • Does the content provide a substantial, complete, or comprehensive description of the topic?
      • Does the content provide insightful analysis or interesting information that is beyond the obvious?
      • If the content draws on other sources, does it avoid simply copying or rewriting those sources, and instead provide substantial additional value and originality?
      • Does the main heading or page title provide a descriptive, helpful summary of the content?


      Who (created the content) questions


      • Is it self-evident to your visitors who authored your content?
      • Do pages carry a byline, where one might be expected?
      • Do bylines lead to further information about the author or authors involved, giving background about them and the areas they write about?

      If you're clearly indicating who created the content, you're likely aligned with the concepts of E-E-A-T and on a path to success.




      The Website Engine Room

      Two apps, software solutions or kit that can make life easier as a website manager and website content creator:


      Pascal Fintoni: https://www.visme.co/storyboard-creator  free video storyboard maker for your next brand story to be featured on your โ€˜About Usโ€™ webpage  



      Jonny Ross: consider live chat https://www.tawk.to/



      The Website Call To Action

      The ONE change or adjustment that you should be making to your website right now:


      Jonny Ross: When did you last review your call to action buttons?


      Pascal Fintoni: Review and create 3 types of profiles for everyone in your organisation: 1. bylines 2. guest summaries and 3. full biographies 




      We will be back with another podcast episode, in the meantime feel free to send your questions, share your preferred app and links to your website once you have made the changes we spoke about, we would love to give you a shout out!


      Jonny and Pascal


      โ€“


      Find out more about our 90 Day Website Mastery Programme: https://90daymarketingmastery.com/ 


      Get in touch with your co-hosts:


      Jonny Ross

      Linkedin: https://www.linkedin.com/in/jonnyross/

      Website: https://jonnyross.com/ 


      Pascal Fintoni

      LinkedIn: https://www.linkedin.com/in/pascalfintoni/

      Website: https://pascalfintoni.com/

      ]]>      This is the โ€™90-Day Website Mastery Podcastโ€™, a fun and action packed series about feeling proud of your website again!

      Hosted by Jonny Ross and Pascal Fintoni who will share decades of experience in website design and management to transform your website into an online destination your customers will talk about.

      Tune in for actionable tips, practical advice and inspiring website stories!




      You ask, we answer


      What to write in the โ€˜about usโ€™ section of a website?


      Jonny and Pascal will share how they help their clients reconnect with their brand story and share information in a meaningful way.



      Website Stories


      Creating helpful, reliable, people-first content from Google Search Central (SEO Fundamentals)


      https://developers.google.com/search/docs/fundamentals/creating-helpful-content


      This page is designed to help creators evaluate if they're producing such content.


      1. Self-assess your content

      1.1 Content and quality questions

      1.2 Expertise questions


      1. Focus on people-first content
      2. Avoid creating search engine-first content
      3. Get to know E-E-A-T and the quality rater guidelines

      content demonstrates aspects of experience, expertise, authoritativeness, and trustworthiness, or what we call E-E-A-T


      1. Ask "Who, How, and Why" about your content



      For example:


      Content and quality questions

      • Does the content provide original information, reporting, research, or analysis?
      • Does the content provide a substantial, complete, or comprehensive description of the topic?
      • Does the content provide insightful analysis or interesting information that is beyond the obvious?
      • If the content draws on other sources, does it avoid simply copying or rewriting those sources, and instead provide substantial additional value and originality?
      • Does the main heading or page title provide a descriptive, helpful summary of the content?


      Who (created the content) questions


      • Is it self-evident to your visitors who authored your content?
      • Do pages carry a byline, where one might be expected?
      • Do bylines lead to further information about the author or authors involved, giving background about them and the areas they write about?

      If you're clearly indicating who created the content, you're likely aligned with the concepts of E-E-A-T and on a path to success.




      The Website Engine Room

      Two apps, software solutions or kit that can make life easier as a website manager and website content creator:


      Pascal Fintoni: https://www.visme.co/storyboard-creator  free video storyboard maker for your next brand story to be featured on your โ€˜About Usโ€™ webpage  



      Jonny Ross: consider live chat https://www.tawk.to/



      The Website Call To Action

      The ONE change or adjustment that you should be making to your website right now:


      Jonny Ross: When did you last review your call to action buttons?


      Pascal Fintoni: Review and create 3 types of profiles for everyone in your organisation: 1. bylines 2. guest summaries and 3. full biographies 




      We will be back with another podcast episode, in the meantime feel free to send your questions, share your preferred app and links to your website once you have made the changes we spoke about, we would love to give you a shout out!


      Jonny and Pascal


      โ€“


      Find out more about our 90 Day Website Mastery Programme: https://90daymarketingmastery.com/ 


      Get in touch with your co-hosts:


      Jonny Ross

      Linkedin: https://www.linkedin.com/in/jonnyross/

      Website: https://jonnyross.com/ 


      Pascal Fintoni

      LinkedIn: https://www.linkedin.com/in/pascalfintoni/

      Website: https://pascalfintoni.com/

      ]]>      bb7dcfb3-0465-4b6c-8a3c-ccce2b239c61Mon, 24 Apr 2023 20:15:00 +010029:15falsefull6767      #66 What are the responsibilities of a Website Manager, Repurposing Content, Better Ranks#66 What are the responsibilities of a Website Manager, Repurposing Content, Better RanksThis is the โ€™90-Day Website Mastery Podcastโ€™, a fun and action packed series about feeling proud of your website again!

      Hosted by Jonny Ross and Pascal Fintoni who will share decades of experience in website design and management to transform your website into an online destination your customers will talk about.

      Tune in for actionable tips, practical advice and inspiring website stories!




      You ask, we answer


      The top Google Search for โ€œWhat are the responsibilities of a website manager?โ€™ are vastly out-of-date.


      Jonny and Pascal will share how they help their clients reconnect with what it means to manage a website.



      Website Stories


      In this episode, Jonny and Pascal react to:


      Video: 5 Things or Secrets to Improve on Website in 2023 by Phil Pallen

      https://www.youtube.com/watch?v=FzbWWkuo2x8


      1. Be clearer - Answer the question โ€˜Who are you and why should I care?โ€™ 
      2. Accessibility is no longer an option, research website plugins (accessibe is one option)
      3. Better photography, and we mean better photography (really worth the investment to build trust and credibility)
      4. Make call to action pages really stand out (clarity, simplicity, impact)
      5. Follow accepted website best practices (logo, navigation, blog, resources, ordering, naming of pages)




      The Website Engine Room

      Two apps, software solutions or kit that can make life easier as a website manager and website content creator:


      Pascal Fintoni: https://answerthepublic.com/ discover what people are looking for on search engines and get inspiration for your next blog articles


      Jonny Ross: Active Campaigns Postmark https://postmarkapp.com/ for transactional email



      The Website Call To Action

      The ONE change or adjustment that you should be making to your website right now:


      Jonny Ross: Boost your local & therefore overall presence in google by creating locally targetted content, like a list of local events, places to go/see, work with a local charity


      Pascal Fintoni: Go back to your 2022 content and identify which pages performed well at the same time last year, then relaunch the pages with additional media content, clearer paragraphs, better optimisation, etc. - thatโ€™s what we call โ€˜repurposing upโ€™!




      We will be back with another podcast episode, in the meantime feel free to send your questions, share your preferred app and links to your website once you have made the changes we spoke about, we would love to give you a shout out!


      Jonny and Pascal


      โ€“


      Find out more about our 90 Day Website Mastery Programme: https://90daymarketingmastery.com/ 


      Get in touch with your co-hosts:


      Jonny Ross

      Linkedin: https://www.linkedin.com/in/jonnyross/

      Website: https://jonnyross.com/ 


      Pascal Fintoni

      LinkedIn: https://www.linkedin.com/in/pascalfintoni/

      Website: https://pascalfintoni.com/ 

      ]]>      This is the โ€™90-Day Website Mastery Podcastโ€™, a fun and action packed series about feeling proud of your website again!

      Hosted by Jonny Ross and Pascal Fintoni who will share decades of experience in website design and management to transform your website into an online destination your customers will talk about.

      Tune in for actionable tips, practical advice and inspiring website stories!




      You ask, we answer


      The top Google Search for โ€œWhat are the responsibilities of a website manager?โ€™ are vastly out-of-date.


      Jonny and Pascal will share how they help their clients reconnect with what it means to manage a website.



      Website Stories


      In this episode, Jonny and Pascal react to:


      Video: 5 Things or Secrets to Improve on Website in 2023 by Phil Pallen

      https://www.youtube.com/watch?v=FzbWWkuo2x8


      1. Be clearer - Answer the question โ€˜Who are you and why should I care?โ€™ 
      2. Accessibility is no longer an option, research website plugins (accessibe is one option)
      3. Better photography, and we mean better photography (really worth the investment to build trust and credibility)
      4. Make call to action pages really stand out (clarity, simplicity, impact)
      5. Follow accepted website best practices (logo, navigation, blog, resources, ordering, naming of pages)




      The Website Engine Room

      Two apps, software solutions or kit that can make life easier as a website manager and website content creator:


      Pascal Fintoni: https://answerthepublic.com/ discover what people are looking for on search engines and get inspiration for your next blog articles


      Jonny Ross: Active Campaigns Postmark https://postmarkapp.com/ for transactional email



      The Website Call To Action

      The ONE change or adjustment that you should be making to your website right now:


      Jonny Ross: Boost your local & therefore overall presence in google by creating locally targetted content, like a list of local events, places to go/see, work with a local charity


      Pascal Fintoni: Go back to your 2022 content and identify which pages performed well at the same time last year, then relaunch the pages with additional media content, clearer paragraphs, better optimisation, etc. - thatโ€™s what we call โ€˜repurposing upโ€™!




      We will be back with another podcast episode, in the meantime feel free to send your questions, share your preferred app and links to your website once you have made the changes we spoke about, we would love to give you a shout out!


      Jonny and Pascal


      โ€“


      Find out more about our 90 Day Website Mastery Programme: https://90daymarketingmastery.com/ 


      Get in touch with your co-hosts:


      Jonny Ross

      Linkedin: https://www.linkedin.com/in/jonnyross/

      Website: https://jonnyross.com/ 


      Pascal Fintoni

      LinkedIn: https://www.linkedin.com/in/pascalfintoni/

      Website: https://pascalfintoni.com/ 

      ]]>      d80afde8-6211-4911-8baf-affe2cf29ce9Mon, 27 Mar 2023 12:15:00 +010027:53falsefull6666      #65 The Return of Direct Mail, Storyboards and Fast Websites#65 The Return of Direct Mail, Storyboards and Fast WebsitesThis is the โ€™90-Day Website Mastery Podcastโ€™, a fun and action packed series about feeling proud of your website again!

      Hosted by Jonny Ross and Pascal Fintoni who will share decades of experience in website design and management to transform your website into an online destination your customers will talk about.

      Tune in for actionable tips, practical advice and inspiring website stories!




      You ask, we answer

      The top Google Search for โ€œwhat + websiteโ€ is โ€œwhat is website designโ€ but the results are so top level and uninspiring


      Website Stories

      3 Traditional Marketing Tactics Making a Comeback by Emily Noel for Studio ID:

      https://www.studioid.com/springboard/trends/3-traditional-marketing-tactics-making-a-comeback-2/ 


      The return of direct mail

      The return of the cold email

      The return of the blog


      The Website Engine Room

      Two apps, software solutions or kit that can make life easier as a website manager and website content creator:


      Pascal Fintoni: https://www.lapa.ninja/ a gallery featuring the best 5400+ landing page examples from around the web.


      Jonny Ross: Canva.com is a free-to-use online graphic design tool. Use it to create social media posts, presentations, posters, videos, logos and more.


      The Website Call To Action

      The ONE change or adjustment that you should be making to your website right now:


      Jonny Ross: Nitropack.io NitroPack is the leading site speed solution, trusted by 140K+ websites. 3-Min Setup. Instant speed increase on desktop and mobile. Setup NitroPack in 3 min. 24/7 Support. Easy to Use!


      Pascal Fintoni: Create a storyboard of your website experience, a tour of the content sections, functionality, and value-added elements that makes it so unique - then compile a video tour using Canva!



      We will be back with another podcast episode, in the meantime feel free to send your questions, share your preferred app and links to your website once you have made the changes we spoke about, we would love to give you a shout out!


      Jonny and Pascal


      โ€“


      Find out more about our 90 Day Website Mastery Programme: https://90daymarketingmastery.com/ 


      Get in touch with your co-hosts:


      Jonny Ross

      Linkedin: https://www.linkedin.com/in/jonnyross/

      Website: https://jonnyross.com/ 


      Pascal Fintoni

      LinkedIn: https://www.linkedin.com/in/pascalfintoni/

      Website: https://pascalfintoni.com/

      ]]>      This is the โ€™90-Day Website Mastery Podcastโ€™, a fun and action packed series about feeling proud of your website again!

      Hosted by Jonny Ross and Pascal Fintoni who will share decades of experience in website design and management to transform your website into an online destination your customers will talk about.

      Tune in for actionable tips, practical advice and inspiring website stories!




      You ask, we answer

      The top Google Search for โ€œwhat + websiteโ€ is โ€œwhat is website designโ€ but the results are so top level and uninspiring


      Website Stories

      3 Traditional Marketing Tactics Making a Comeback by Emily Noel for Studio ID:

      https://www.studioid.com/springboard/trends/3-traditional-marketing-tactics-making-a-comeback-2/ 


      The return of direct mail

      The return of the cold email

      The return of the blog


      The Website Engine Room

      Two apps, software solutions or kit that can make life easier as a website manager and website content creator:


      Pascal Fintoni: https://www.lapa.ninja/ a gallery featuring the best 5400+ landing page examples from around the web.


      Jonny Ross: Canva.com is a free-to-use online graphic design tool. Use it to create social media posts, presentations, posters, videos, logos and more.


      The Website Call To Action

      The ONE change or adjustment that you should be making to your website right now:


      Jonny Ross: Nitropack.io NitroPack is the leading site speed solution, trusted by 140K+ websites. 3-Min Setup. Instant speed increase on desktop and mobile. Setup NitroPack in 3 min. 24/7 Support. Easy to Use!


      Pascal Fintoni: Create a storyboard of your website experience, a tour of the content sections, functionality, and value-added elements that makes it so unique - then compile a video tour using Canva!



      We will be back with another podcast episode, in the meantime feel free to send your questions, share your preferred app and links to your website once you have made the changes we spoke about, we would love to give you a shout out!


      Jonny and Pascal


      โ€“


      Find out more about our 90 Day Website Mastery Programme: https://90daymarketingmastery.com/ 


      Get in touch with your co-hosts:


      Jonny Ross

      Linkedin: https://www.linkedin.com/in/jonnyross/

      Website: https://jonnyross.com/ 


      Pascal Fintoni

      LinkedIn: https://www.linkedin.com/in/pascalfintoni/

      Website: https://pascalfintoni.com/

      ]]>      34bc7544-763a-4876-838e-822345a403d6Fri, 03 Mar 2023 12:00:00 +010026:12falsefull6565      #64 47% Embarrassed by their Website, Video Editing, GA4 Tracking#64 47% Embarrassed by their Website, Video Editing, GA4 TrackingThis is the โ€™90-Day Website Mastery Podcastโ€™, a fun and action packed series about feeling proud of your website again!

      Hosted by Jonny Ross and Pascal Fintoni who will share decades of experience in website design and management to transform your website into an online destination your customers will talk about.

      Tune in for actionable tips, practical advice and inspiring website stories!

      You ask, we answer

      The top Google Search for โ€œhow + websiteโ€ is โ€œhow to create a websiteโ€ but the results are so misleading and inadequate, Jonny and Pascal share how they help their clients create new websites.



      Website Stories

      ARTICLE: 47% of UK Businesses are embarrassed by their website by Duncan MacRae, Tech journalist and editor for marketingtechnews.net


      https://www.marketingtechnews.net/news/2023/jan/30/47-of-uk-businesses-are-embarrassed-by-their-website/



      The Website Engine Room

      Two apps, software solutions or kit that can make life easier as a website manager and website content creator:


      Pascal Fintoni: CapCut, all-in-one video editing mobile app also available as desktop version https://www.capcut.com/


      Jonny Ross: Semrush is an SEO tool that does your keyword research, tracks the keyword strategy your competition uses, runs an SEO audit of your blog, looks for backlinking opportunities, and lots more. https://www.semrush.com/projects/ 



      The Website Call To Action

      The ONE change or adjustment that you should be making to your website right now:


      Jonny Ross: Google analytics 4 conversion tracking


      Pascal Fintoni: Review your achievements for the past 6 months and make sure that your website is updated accordingly from new customer logos to case studies and team biographies.


      We will be back with another podcast episode, in the meantime feel free to send your questions, share your preferred app and links to your website once you have made the changes we spoke about, we would love to give you a shout out!


      Jonny and Pascal


      โ€“


      Find out more about our 90 Day Website Mastery Programme: https://90daymarketingmastery.com/ 


      Get in touch with your co-hosts:


      Jonny Ross

      Linkedin: https://www.linkedin.com/in/jonnyross/

      Website: https://jonnyross.com/ 


      Pascal Fintoni

      LinkedIn: https://www.linkedin.com/in/pascalfintoni/

      Website: https://pascalfintoni.com/ 

      ]]>      This is the โ€™90-Day Website Mastery Podcastโ€™, a fun and action packed series about feeling proud of your website again!

      Hosted by Jonny Ross and Pascal Fintoni who will share decades of experience in website design and management to transform your website into an online destination your customers will talk about.

      Tune in for actionable tips, practical advice and inspiring website stories!

      You ask, we answer

      The top Google Search for โ€œhow + websiteโ€ is โ€œhow to create a websiteโ€ but the results are so misleading and inadequate, Jonny and Pascal share how they help their clients create new websites.



      Website Stories

      ARTICLE: 47% of UK Businesses are embarrassed by their website by Duncan MacRae, Tech journalist and editor for marketingtechnews.net


      https://www.marketingtechnews.net/news/2023/jan/30/47-of-uk-businesses-are-embarrassed-by-their-website/



      The Website Engine Room

      Two apps, software solutions or kit that can make life easier as a website manager and website content creator:


      Pascal Fintoni: CapCut, all-in-one video editing mobile app also available as desktop version https://www.capcut.com/


      Jonny Ross: Semrush is an SEO tool that does your keyword research, tracks the keyword strategy your competition uses, runs an SEO audit of your blog, looks for backlinking opportunities, and lots more. https://www.semrush.com/projects/ 



      The Website Call To Action

      The ONE change or adjustment that you should be making to your website right now:


      Jonny Ross: Google analytics 4 conversion tracking


      Pascal Fintoni: Review your achievements for the past 6 months and make sure that your website is updated accordingly from new customer logos to case studies and team biographies.


      We will be back with another podcast episode, in the meantime feel free to send your questions, share your preferred app and links to your website once you have made the changes we spoke about, we would love to give you a shout out!


      Jonny and Pascal


      โ€“


      Find out more about our 90 Day Website Mastery Programme: https://90daymarketingmastery.com/ 


      Get in touch with your co-hosts:


      Jonny Ross

      Linkedin: https://www.linkedin.com/in/jonnyross/

      Website: https://jonnyross.com/ 


      Pascal Fintoni

      LinkedIn: https://www.linkedin.com/in/pascalfintoni/

      Website: https://pascalfintoni.com/ 

      ]]>      c68c38fb-85df-4a52-8a87-1f19c3913066Tue, 21 Feb 2023 12:15:00 +010027:16falsefull6464      #63 Ep5: Being Proud of Your Website - Website Best Practice Series#63 Ep5: Being Proud of Your Website - Website Best Practice SeriesSESSION 5

      We are celebrating the launch of the Brand New 90 Day Website Mastery Programme with an invitation to join us, Jonny Ross and Pascal Fintoni.


      As part of the Website Best Practice Series, in this 5th session we will be focusing on Being Proud of Your Website.


      Add this to your diary, and we look forward to seeing you there!


      We will be covering:

      - Techniques to craft weekly/monthly content planning

      - Recap on key learning points from this series

      - How to bring your vision and strategy to life


      What is the 90 Day Website Mastery Programme?


      A fully immersive and live experience, designed to turn Marketing Professionals and Entrepreneurs into confident leaders that create websites that they can be proud of. And more importantly deliver increased website experience, engagement, and sales to outperform their competition.


      To find out if you qualify for our next round of applications visit https://90daymarketingmastery.com/

      ]]>      SESSION 5

      We are celebrating the launch of the Brand New 90 Day Website Mastery Programme with an invitation to join us, Jonny Ross and Pascal Fintoni.


      As part of the Website Best Practice Series, in this 5th session we will be focusing on Being Proud of Your Website.


      Add this to your diary, and we look forward to seeing you there!


      We will be covering:

      - Techniques to craft weekly/monthly content planning

      - Recap on key learning points from this series

      - How to bring your vision and strategy to life


      What is the 90 Day Website Mastery Programme?


      A fully immersive and live experience, designed to turn Marketing Professionals and Entrepreneurs into confident leaders that create websites that they can be proud of. And more importantly deliver increased website experience, engagement, and sales to outperform their competition.


      To find out if you qualify for our next round of applications visit https://90daymarketingmastery.com/

      ]]>      cc890e6a-bfed-4d81-a415-7822e7bd6926Tue, 24 Jan 2023 11:00:00 +010034:40falsefull6363      #62 Ep4: Converting Visitors Into Enquiries - Website Best Practice Series#62 Ep4: Converting Visitors Into Enquiries - Website Best Practice SeriesSESSION 4

      We are celebrating the launch of the Brand New 90 Day Website Mastery Programme with an invitation to join us, Jonny Ross and Pascal Fintoni.

      As part of the Website Best Practice Series, in this 4th session we will be focusing on Converting Visitors Into Enquiries.


      Add this to your diary, and we look forward to seeing you there!


      We will be covering:

      - Using video to make your homepage & landing pages work harder for you

      - How to bring new life to your blog & social media content


      What is the 90 Day Website Mastery Programme?


      A fully immersive and live experience, designed to turn Marketing Professionals and Entrepreneurs into confident leaders that create websites that they can be proud of. And more importantly deliver increased website experience, engagement, and sales to outperform their competition.


      To find out if you qualify for our next round of applications visit https://90daymarketingmastery.com/

      ]]>      SESSION 4

      We are celebrating the launch of the Brand New 90 Day Website Mastery Programme with an invitation to join us, Jonny Ross and Pascal Fintoni.

      As part of the Website Best Practice Series, in this 4th session we will be focusing on Converting Visitors Into Enquiries.


      Add this to your diary, and we look forward to seeing you there!


      We will be covering:

      - Using video to make your homepage & landing pages work harder for you

      - How to bring new life to your blog & social media content


      What is the 90 Day Website Mastery Programme?


      A fully immersive and live experience, designed to turn Marketing Professionals and Entrepreneurs into confident leaders that create websites that they can be proud of. And more importantly deliver increased website experience, engagement, and sales to outperform their competition.


      To find out if you qualify for our next round of applications visit https://90daymarketingmastery.com/

      ]]>      1aafff6c-e30f-4ac6-93df-a3fff65db07dTue, 17 Jan 2023 11:00:00 +010037:16falsefull6262      #61 Ep3: Attracting The Right Website Visitors - Website Best Practice Series#61 Ep3: Attracting The Right Website Visitors - Website Best Practice SeriesSESSION 3

      We are celebrating the launch of the Brand New 90 Day Website Mastery Programme with an invitation to join us, Jonny Ross and Pascal Fintoni.

      As part of the Website Best Practice Series, in this 3rd session we will be focusing on Attracting The Right Website Visitors.


      Add this to your diary, and we look forward to seeing you there!


      We will be covering:

      - Using practical SEO techniques to increase website visitors

      - Building a network of expert guests and referring websites.


      What is the 90 Day Website Mastery Programme?


      A fully immersive and live experience, designed to turn Marketing Professionals and Entrepreneurs into confident leaders that create websites that they can be proud of. And more importantly deliver increased website experience, engagement, and sales to outperform their competition.


      To find out if you qualify for our next round of applications visit https://90daymarketingmastery.com/

      ]]>      SESSION 3

      We are celebrating the launch of the Brand New 90 Day Website Mastery Programme with an invitation to join us, Jonny Ross and Pascal Fintoni.

      As part of the Website Best Practice Series, in this 3rd session we will be focusing on Attracting The Right Website Visitors.


      Add this to your diary, and we look forward to seeing you there!


      We will be covering:

      - Using practical SEO techniques to increase website visitors

      - Building a network of expert guests and referring websites.


      What is the 90 Day Website Mastery Programme?


      A fully immersive and live experience, designed to turn Marketing Professionals and Entrepreneurs into confident leaders that create websites that they can be proud of. And more importantly deliver increased website experience, engagement, and sales to outperform their competition.


      To find out if you qualify for our next round of applications visit https://90daymarketingmastery.com/

      ]]>      f0236b40-bf04-46a6-a215-91c50ec08ceaTue, 10 Jan 2023 11:00:00 +010031:18falsefull6161      #60 Ep2: Session 2: Building Trust on Your Website - Website Best Practice Series#60 Ep2: Session 2: Building Trust on Your Website - Website Best Practice SeriesSESSION 2

      We are celebrating the launch of the Brand New 90 Day Website Mastery Programme with an invitation to join us, Jonny Ross and Pascal Fintoni.


      As part of the Website Best Practice Series, in this 2nd session we will be focusing on Building Trust on Your Website.


      Add this to your diary, and we look forward to seeing you there!


      We will be covering:


      - The key elements that establish trust to your website

      - The 4 different types of website visitors to consider


      What is the 90 Day Website Mastery Programme?


      A fully immersive and live experience, designed to turn Marketing Professionals and Entrepreneurs into confident leaders that create websites that they can be proud of. And more importantly deliver increased website experience, engagement, and sales to outperform their competition.


      To find out if you qualify for our next round of applications visit https://90daymarketingmastery.com/




      ]]>      SESSION 2

      We are celebrating the launch of the Brand New 90 Day Website Mastery Programme with an invitation to join us, Jonny Ross and Pascal Fintoni.


      As part of the Website Best Practice Series, in this 2nd session we will be focusing on Building Trust on Your Website.


      Add this to your diary, and we look forward to seeing you there!


      We will be covering:


      - The key elements that establish trust to your website

      - The 4 different types of website visitors to consider


      What is the 90 Day Website Mastery Programme?


      A fully immersive and live experience, designed to turn Marketing Professionals and Entrepreneurs into confident leaders that create websites that they can be proud of. And more importantly deliver increased website experience, engagement, and sales to outperform their competition.


      To find out if you qualify for our next round of applications visit https://90daymarketingmastery.com/




      ]]>      2dad8437-258e-4ca8-b8ed-0baa4932de93Thu, 22 Dec 2022 11:00:00 +010028:16falsefull6060      #59 Ep1: Your 2023 Website Health Check - Website Best Practice Series#59 Ep1: Your 2023 Website Health Check - Website Best Practice SeriesSESSION 1

      We are celebrating the launch of the Brand New 90 Day Website Mastery Programme with an invitation to join us, Jonny Ross and Pascal Fintoni.


      As part of the Website Best Practice Series, in this 1st session we will be focussing on Your 2023 Website Health Check.


      We will be covering:

      - Website Technical Best Practices

      - 10 Common Complaints Website Visitors Have



      What is the 90 Day Website Mastery Programme?


      A fully immersive and live experience, designed to turn Marketing Professionals and Entrepreneurs into confident leaders that create websites that they can be proud of. And more importantly deliver increased website experience, engagement, and sales to outperform their competition.


      To find out if you qualify for our next round of applications visit https://90daymarketingmastery.com/



      REMINDER:


      A week ago Pascal Fintoni and I announced the launch of the '90-Day Website Mastery' Programme.


      A fully immersive, live online experience bringing together decades of experience in website design and content marketing.


      Put simply, it is all about learning how to increase your website experience, engagement, and sales in 90 days to produce a website youโ€™re ACTUALLY proud of.


      โžก๏ธ To find out more and book a chat with either myself or Jonny, go to the website


      We are continuing the celebration of the launch over the next few weeks with a Website Best Practice webinar series.


      ๐Ÿ’ป The first session starts today. I will add the link in the comments.


      ๐Ÿ™Œ Thanks for 'stopping by' and watching the video, do get in touch if this programme matches your plans for 2023 and feel free to pass on the message too!

      ]]>      SESSION 1

      We are celebrating the launch of the Brand New 90 Day Website Mastery Programme with an invitation to join us, Jonny Ross and Pascal Fintoni.


      As part of the Website Best Practice Series, in this 1st session we will be focussing on Your 2023 Website Health Check.


      We will be covering:

      - Website Technical Best Practices

      - 10 Common Complaints Website Visitors Have



      What is the 90 Day Website Mastery Programme?


      A fully immersive and live experience, designed to turn Marketing Professionals and Entrepreneurs into confident leaders that create websites that they can be proud of. And more importantly deliver increased website experience, engagement, and sales to outperform their competition.


      To find out if you qualify for our next round of applications visit https://90daymarketingmastery.com/



      REMINDER:


      A week ago Pascal Fintoni and I announced the launch of the '90-Day Website Mastery' Programme.


      A fully immersive, live online experience bringing together decades of experience in website design and content marketing.


      Put simply, it is all about learning how to increase your website experience, engagement, and sales in 90 days to produce a website youโ€™re ACTUALLY proud of.


      โžก๏ธ To find out more and book a chat with either myself or Jonny, go to the website


      We are continuing the celebration of the launch over the next few weeks with a Website Best Practice webinar series.


      ๐Ÿ’ป The first session starts today. I will add the link in the comments.


      ๐Ÿ™Œ Thanks for 'stopping by' and watching the video, do get in touch if this programme matches your plans for 2023 and feel free to pass on the message too!

      ]]>      f74bffa1-ab63-443b-8d73-7705cf4fdb2dThu, 15 Dec 2022 11:00:00 +010030:55falsefull5959      #58 EP0: New Programme Launch Join Jonny & Pascal to find out more!#58 EP0: New Programme Launch Join Jonny & Pascal to find out more!It all began with a simple question from a potential client:

      โ€œWhat is your website address?"

      And what followed, you know it all too well, in fact you have โ€จexperienced it all too often.....


      The embarrassment, the disappointment, the wish for better....


      Join us!


      https://90daymarketingmastery.com

      ]]>      It all began with a simple question from a potential client:

      โ€œWhat is your website address?"

      And what followed, you know it all too well, in fact you have โ€จexperienced it all too often.....


      The embarrassment, the disappointment, the wish for better....


      Join us!


      https://90daymarketingmastery.com

      ]]>      4a7ad3ed-4e06-4e72-a7f1-c8a765a6f2b3Thu, 08 Dec 2022 11:00:00 +010020:25falsefull5858      #57 What makes a beautiful website that converts? with Matt Wiles#57 What makes a beautiful website that converts? with Matt WilesWelcome to Jonny Ross Fractional CMO! Today I am talking to Matt Wiles from Infoserve.

      We explore what makes a beautiful website, why it is important to look good. How important is content?

      We look at some of the best practices you can implement today to increase conversions on your website.


      From adding reviews, to single column forms and search boxes with great looking functional search results pages!


      Find out what Matt's current winning marketing strategies are with bonus's at the end of the episode!


      All this and more - Enjoy the show!


      Links:

      https://www.linkedin.com/in/matt-wiles/

      https://www.infoserve.com/

      ]]>      Welcome to Jonny Ross Fractional CMO! Today I am talking to Matt Wiles from Infoserve.

      We explore what makes a beautiful website, why it is important to look good. How important is content?

      We look at some of the best practices you can implement today to increase conversions on your website.


      From adding reviews, to single column forms and search boxes with great looking functional search results pages!


      Find out what Matt's current winning marketing strategies are with bonus's at the end of the episode!


      All this and more - Enjoy the show!


      Links:

      https://www.linkedin.com/in/matt-wiles/

      https://www.infoserve.com/

      ]]>      53e80869-2ebe-442d-b0f7-47e02f1bfa76Wed, 09 Nov 2022 14:00:00 +010032:24falsefull5757      #56 What are the benefits of outsourcing marketing - with Sarah Noel Block#56 What are the benefits of outsourcing marketing - with Sarah Noel BlockWelcome back! It has been too long! I've re-branded it is time for a new season! Welcome to Jonny Ross Fractional CMO.

      On the show today I am talking to Sarah Noel Block, CEO at Tiny Marketing, situated just outside of Chicago.

      Today weโ€™re looking into the benefits of outsourcing marketing including:

      - How to find the most suitable supplier

      - What to do if you donโ€™t have a marketing team

      - How to 10x your content


      Joining me to discuss this is a lady who uses her tested and proven framework to streamline content marketing, social media, and email marketing through smart systems.


      Sarah is a writer, editor, and a content marketing strategist for facilities services, construction, medical and real estate products, and SaaS companies. She works with time-strapped marketers in mid-sized B2B industries to build high-impact marketing without increasing headcount.


      She won 3rd place for the "Best Construction Blog, 2018 | Construction Marketing Ideas".


      Sarah's Website: https://www.sarahnoelblock.com/

      Sarah on LinkedIn: https://www.linkedin.com/in/sarahnoelblock/

      ]]>      Welcome back! It has been too long! I've re-branded it is time for a new season! Welcome to Jonny Ross Fractional CMO.

      On the show today I am talking to Sarah Noel Block, CEO at Tiny Marketing, situated just outside of Chicago.

      Today weโ€™re looking into the benefits of outsourcing marketing including:

      - How to find the most suitable supplier

      - What to do if you donโ€™t have a marketing team

      - How to 10x your content


      Joining me to discuss this is a lady who uses her tested and proven framework to streamline content marketing, social media, and email marketing through smart systems.


      Sarah is a writer, editor, and a content marketing strategist for facilities services, construction, medical and real estate products, and SaaS companies. She works with time-strapped marketers in mid-sized B2B industries to build high-impact marketing without increasing headcount.


      She won 3rd place for the "Best Construction Blog, 2018 | Construction Marketing Ideas".


      Sarah's Website: https://www.sarahnoelblock.com/

      Sarah on LinkedIn: https://www.linkedin.com/in/sarahnoelblock/

      ]]>      634bf3fc-8bad-4284-a473-6c95984c4ffbThu, 20 Oct 2022 17:45:00 +010025:44falsefull5656      #55 July 2022 The latest tech & apps your business needs!#55 July 2022 The latest tech & apps your business needs!Welcome to the new mini series with Pascal Fintoni from the "Two Geeks And A Marketing Podcast" He has agreed once a month to come and share a months worth of research and share with you today this months top tech and apps that your business and marketing department need!

      This month we focus on video production and marketing.

      • Capturing ideas and planning
      • Capturing sound
      • Capturing video
      • Editing sound and video
      • Random selection!

      Link to all the tech and apps:

      https://www.dropbox.com/s/08drwzmrlql6mqh/MARKETING%20TECH%20AND%20APPS%20REVIEW%20-%20JULY%202022.docx?dl=0

      Pascal Fintoni

      @pascalfintoni on Instagram

      Pascal on YouTube

      Pascal's Website

      @PascalFintoni on Twitter

      Pascal specialises in Digital Marketing and Video Marketing he is also a Speaker, Trainer, Webinar Host and is here to help you build your online reputation.


      Pascal Fintoni and Roger Edwards are the producers and co-hosts of "Two Geeks And A Marketing Podcast" , an audio and video series with the latest news, tech, content and wisdom from the worlds of marketing and filmmaking.


      https://two-geeks-marketing-podcast.captivate.fm/


      Please enjoy the episode and thanks for being a fab listener. Ensure you don't miss the next episode and support me by subscribing and telling your friends!

      ]]>      Welcome to the new mini series with Pascal Fintoni from the "Two Geeks And A Marketing Podcast" He has agreed once a month to come and share a months worth of research and share with you today this months top tech and apps that your business and marketing department need!

      This month we focus on video production and marketing.

      • Capturing ideas and planning
      • Capturing sound
      • Capturing video
      • Editing sound and video
      • Random selection!

      Link to all the tech and apps:

      https://www.dropbox.com/s/08drwzmrlql6mqh/MARKETING%20TECH%20AND%20APPS%20REVIEW%20-%20JULY%202022.docx?dl=0

      Pascal Fintoni

      @pascalfintoni on Instagram

      Pascal on YouTube

      Pascal's Website

      @PascalFintoni on Twitter

      Pascal specialises in Digital Marketing and Video Marketing he is also a Speaker, Trainer, Webinar Host and is here to help you build your online reputation.


      Pascal Fintoni and Roger Edwards are the producers and co-hosts of "Two Geeks And A Marketing Podcast" , an audio and video series with the latest news, tech, content and wisdom from the worlds of marketing and filmmaking.


      https://two-geeks-marketing-podcast.captivate.fm/


      Please enjoy the episode and thanks for being a fab listener. Ensure you don't miss the next episode and support me by subscribing and telling your friends!

      ]]>      6fc05c46-25ef-4d19-9f7c-61240011489cFri, 01 Jul 2022 13:30:00 +010023:33falsefull5555      #54 May 2022 The latest tech & apps your business needs!#54 May 2022 The latest tech & apps your business needs!Welcome to my brand new new mini series with Pascal Fintoni from the "Two Geeks And A Marketing Podcast" He has agreed once a month to come and share a months worth of research and share with you today this months top tech and apps that your business and marketing department need!

      This month we focus on forward planning, comms & repurposing.


      In the show we have 5 segments:


      - Planning and comms around planning

      - Inspiration for your next content campaign

      - Repurposing

      - Intersting AI

      - and finally of course the random selection!


      Link to all the tech and apps:

      https://www.dropbox.com/t/QsKv7H6l0wiljk8f


      Please enjoy the episode and thanks for being a fab listener. Ensure you don't miss the next episode and support me by subscribing and telling your friends!


      Pascal Fintoni

      @pascalfintoni on Instagram

      Pascal on YouTube

      Pascal's Website

      @PascalFintoni on X

      Pascal specialises in Digital Marketing and Video Marketing he is also a Speaker, Trainer, Webinar Host and is here to help you build your online reputation. He has his own podcast "Two Geeks and a Marketing Podcast"

      ]]>      Welcome to my brand new new mini series with Pascal Fintoni from the "Two Geeks And A Marketing Podcast" He has agreed once a month to come and share a months worth of research and share with you today this months top tech and apps that your business and marketing department need!

      This month we focus on forward planning, comms & repurposing.


      In the show we have 5 segments:


      - Planning and comms around planning

      - Inspiration for your next content campaign

      - Repurposing

      - Intersting AI

      - and finally of course the random selection!


      Link to all the tech and apps:

      https://www.dropbox.com/t/QsKv7H6l0wiljk8f


      Please enjoy the episode and thanks for being a fab listener. Ensure you don't miss the next episode and support me by subscribing and telling your friends!


      Pascal Fintoni

      @pascalfintoni on Instagram

      Pascal on YouTube

      Pascal's Website

      @PascalFintoni on X

      Pascal specialises in Digital Marketing and Video Marketing he is also a Speaker, Trainer, Webinar Host and is here to help you build your online reputation. He has his own podcast "Two Geeks and a Marketing Podcast"

      ]]>      3f5a6339-8941-4091-9463-1a25eeaef3f7Sun, 01 May 2022 08:30:00 +010035:42falsefull5454      #53 How to get your email newsletter to convert better and building your list!#53 How to get your email newsletter to convert better and building your list!Emily McGuire is the Customer Evangelist at AWeber, With lessons learned over a decade in tech, sending thousands of email campaigns and working on email campaigns earning over $80 million in revenue, Emily loves sharing the mistakes and strategies of email marketing done well that connects with people. She believes in empathetic and conversational emails, talking to subscribers like they are actually human beings.

      We explore newsletters, automation campaigns, segmentation, subject lines and copywriting!

      So if you want to get a better return on investment for your email marketing be sure to listen!


      Website: http://aweber.com

      Twitter: https://twitter.com/AWeber

      Facebook: https://www.facebook.com/aweber/ 

      LinkedIn Speaker: https://www.linkedin.com/in/mcguireemily/

      LinkedIn Company: https://www.linkedin.com/company/aweber/

      YouTube: https://www.youtube.com/aweber 

      Instagram: https://www.instagram.com/aweber/ 

      Pinterest: https://www.pinterest.com/emailmarketing/

      ]]>      Emily McGuire is the Customer Evangelist at AWeber, With lessons learned over a decade in tech, sending thousands of email campaigns and working on email campaigns earning over $80 million in revenue, Emily loves sharing the mistakes and strategies of email marketing done well that connects with people. She believes in empathetic and conversational emails, talking to subscribers like they are actually human beings.

      We explore newsletters, automation campaigns, segmentation, subject lines and copywriting!

      So if you want to get a better return on investment for your email marketing be sure to listen!


      Website: http://aweber.com

      Twitter: https://twitter.com/AWeber

      Facebook: https://www.facebook.com/aweber/ 

      LinkedIn Speaker: https://www.linkedin.com/in/mcguireemily/

      LinkedIn Company: https://www.linkedin.com/company/aweber/

      YouTube: https://www.youtube.com/aweber 

      Instagram: https://www.instagram.com/aweber/ 

      Pinterest: https://www.pinterest.com/emailmarketing/

      ]]>      704e06a6-717a-4604-81dd-3c7e5296ddd2Thu, 28 Apr 2022 16:00:00 +010035:47falsefull5353      #52 April 2022 The latest tech & apps your business needs!#52 April 2022 The latest tech & apps your business needs!Welcome to my brand new new mini series with Pascal Fintoni from the "Two Geeks And A Marketing Podcast" He has agreed once a month to come and share a months worth of research and share with you today this months top tech and apps that your business and marketing department need!

      This month we focus on first impressions and enhancing customer experience.


      In the show we have 4 segments, from planning and coming up with ideas, to improving impact of written and visual content, to improving online meeting, tracking results and finally of course the random selection!


      Please enjoy the episode and thanks for being a fab listener. Ensure you don't miss the next episode and support me by subscribing and telling your friends!


      Link to all the tech and apps:

      https://docs.google.com/document/d/1wZDLfT5Ou_WvqcwH8bKOcBcpYU5i1nE0



      ]]>      Welcome to my brand new new mini series with Pascal Fintoni from the "Two Geeks And A Marketing Podcast" He has agreed once a month to come and share a months worth of research and share with you today this months top tech and apps that your business and marketing department need!

      This month we focus on first impressions and enhancing customer experience.


      In the show we have 4 segments, from planning and coming up with ideas, to improving impact of written and visual content, to improving online meeting, tracking results and finally of course the random selection!


      Please enjoy the episode and thanks for being a fab listener. Ensure you don't miss the next episode and support me by subscribing and telling your friends!


      Link to all the tech and apps:

      https://docs.google.com/document/d/1wZDLfT5Ou_WvqcwH8bKOcBcpYU5i1nE0



      ]]>      f6ade6e1-ec24-402a-9e44-d2f4e9480965Fri, 01 Apr 2022 14:34:00 +010038:47falsefull5252      #51 March 2022 Top 20 tech & apps your business and marketing dept needs!#51 March 2022 Top 20 tech & apps your business and marketing dept needs!It's eposide 51! I am so excited today, I'm launching a brand new mini series within my pod. Pascal Finto from the "Two Geeks And A Marketing Podcast" has agreed once a month to come and share a months worth of research and share with you today this months top tech and apps that your business and marketing department need!

      These are the top apps that have made the cut, we explore tech for marketeers today we cover 4 key areas: planning and researching , content/imaged, audio, video and a bonus random selection!

      Let us know if you are using any of these, and what else should have made the cut by tweeting us or sending a story on insta!


      Please enjoy the episode and thanks for being a fab listener. Ensure you don't miss the next episode and support me by subscribing and telling your friends!



      PLANNING/RESEARCHING

      Answer the public (questions): https://answerthepublic.com/

      Similar Web โ€“ More than a website analysis tool, find more websites that match yourโ€ฏfavouritesโ€ฏhttps://bit.ly/3dPCVeYโ€ฏand thy the web versionโ€ฏhttps://www.similarweb.com/โ€ฏโ€ฏ 

      The 2022 Pexels Content Calendar https://pexels.my.canva.site/pexels-2022-content-calendar-site Find events, click on them, discover photos and videos

      The 24 Slides Social Media Content Planner

      https://24slides.com/templates/view/corporate-business-models/social-media-content-calendar-template and access to the full library of free templates https://24slides.com/templates/featured 


      Content / Images:

      Portentโ€™s content idea generator: https://www.portent.com/tools/title-maker/ 

      Google Talk To Books https://books.google.com/talktobooks/ speak, discover books and share quotes/passages 

      Content Drips https://contentdrips.com/ save time creating quote style photos, animated graphics and carousel for social media 

      https://stock.adobe.com/uk/free? Find copyright free video and photos for your next title slides 

      https://www.adobe.com/express/create

      AUDIO CONTENT

      Rode NT-USB Mini: a studio quality USB Microphone at an incredible price! https://rode.com/microphones/usb/nt-usb-mini 


      Rode Connect: a free software solution for podcasting and streaming with the NT-USB Mini! https://www.youtube.com/watch?v=DPEl_g50B9E 


      Sennheiser MKE 200 Tripod Kit โ€“ All in one Directional On-Camera Microphone with Smartphone Clamp & Manfrotto PIXI

      Mini Tripod 

      https://www.amazon.co.uk/Sennheiser-Professional-Directional-Microphone-509256/dp/B08YS2JKMG?th=1 


      http://dig.ccmixter.org/ the free music discovery website for your next YouTube video or podcast 


      ANCHOR.FM


      VIDEO CONTENT

      Screencastifyโ€ฏ- https://www.screencastify.com/ 


      Manycam for better live sessions https://manycam.com/ 


      Filmora X โ€“ version 10 of the powerful video editor from Wondershare at a very affordable price https://filmora.wondershare.net/video-editor/ 


      Vocal Video https://vocalvideo.com/ Get amazing video testimonials from anyone, anywhere. Automagically. 


      RANDOM SELECTION

      Carrd.co - Simple, free, fully responsive one-page sites for pretty much anything https://carrd.co/ 


      https://www.timeline.ly/ Online annotation and commenting tool for YouTube videos, โ€˜play it, pause it and instantly add acommentโ€™. 

      https://www.lapa.ninja/ a gallery featuring the best 4000+ landing page examples for products and services 


      Amazing App Uses AI Tech to Scan Your LEGO Piles and Suggest Things You Can Build. https://mymodernmet.com/brickit-app/

      ]]>      It's eposide 51! I am so excited today, I'm launching a brand new mini series within my pod. Pascal Finto from the "Two Geeks And A Marketing Podcast" has agreed once a month to come and share a months worth of research and share with you today this months top tech and apps that your business and marketing department need!

      These are the top apps that have made the cut, we explore tech for marketeers today we cover 4 key areas: planning and researching , content/imaged, audio, video and a bonus random selection!

      Let us know if you are using any of these, and what else should have made the cut by tweeting us or sending a story on insta!


      Please enjoy the episode and thanks for being a fab listener. Ensure you don't miss the next episode and support me by subscribing and telling your friends!



      PLANNING/RESEARCHING

      Answer the public (questions): https://answerthepublic.com/

      Similar Web โ€“ More than a website analysis tool, find more websites that match yourโ€ฏfavouritesโ€ฏhttps://bit.ly/3dPCVeYโ€ฏand thy the web versionโ€ฏhttps://www.similarweb.com/โ€ฏโ€ฏ 

      The 2022 Pexels Content Calendar https://pexels.my.canva.site/pexels-2022-content-calendar-site Find events, click on them, discover photos and videos

      The 24 Slides Social Media Content Planner

      https://24slides.com/templates/view/corporate-business-models/social-media-content-calendar-template and access to the full library of free templates https://24slides.com/templates/featured 


      Content / Images:

      Portentโ€™s content idea generator: https://www.portent.com/tools/title-maker/ 

      Google Talk To Books https://books.google.com/talktobooks/ speak, discover books and share quotes/passages 

      Content Drips https://contentdrips.com/ save time creating quote style photos, animated graphics and carousel for social media 

      https://stock.adobe.com/uk/free? Find copyright free video and photos for your next title slides 

      https://www.adobe.com/express/create

      AUDIO CONTENT

      Rode NT-USB Mini: a studio quality USB Microphone at an incredible price! https://rode.com/microphones/usb/nt-usb-mini 


      Rode Connect: a free software solution for podcasting and streaming with the NT-USB Mini! https://www.youtube.com/watch?v=DPEl_g50B9E 


      Sennheiser MKE 200 Tripod Kit โ€“ All in one Directional On-Camera Microphone with Smartphone Clamp & Manfrotto PIXI

      Mini Tripod 

      https://www.amazon.co.uk/Sennheiser-Professional-Directional-Microphone-509256/dp/B08YS2JKMG?th=1 


      http://dig.ccmixter.org/ the free music discovery website for your next YouTube video or podcast 


      ANCHOR.FM


      VIDEO CONTENT

      Screencastifyโ€ฏ- https://www.screencastify.com/ 


      Manycam for better live sessions https://manycam.com/ 


      Filmora X โ€“ version 10 of the powerful video editor from Wondershare at a very affordable price https://filmora.wondershare.net/video-editor/ 


      Vocal Video https://vocalvideo.com/ Get amazing video testimonials from anyone, anywhere. Automagically. 


      RANDOM SELECTION

      Carrd.co - Simple, free, fully responsive one-page sites for pretty much anything https://carrd.co/ 


      https://www.timeline.ly/ Online annotation and commenting tool for YouTube videos, โ€˜play it, pause it and instantly add acommentโ€™. 

      https://www.lapa.ninja/ a gallery featuring the best 4000+ landing page examples for products and services 


      Amazing App Uses AI Tech to Scan Your LEGO Piles and Suggest Things You Can Build. https://mymodernmet.com/brickit-app/

      ]]>      d01f7915-f7fe-4f39-a941-0c2ce6bd89ffFri, 25 Mar 2022 07:25:00 +010038:47falsefull5151      #50 What is personal branding and why it matters to you?#50 What is personal branding and why it matters to you?It's episode 50, I discuss does personal branding really matter?

      Claire Bahn - Personal Branding Strategist and CEO & Co-Founder of Online Profile Pros and Claire Bahn Group.


      Claire firmly believes that not having a personal brand is no longer an option.


      Whether we recognise it or not, we already have a personal brand, and it's either making or losing us money. She has spent over a decade empowering entrepreneurs, executives, and startup investors and founders to become leading authorities in their space - boosting revenue by showcasing their subject expertise and leveraging their authority.


      As an entrepreneur and influencer with over 70k followers on social media, she has learned the importance of creating and maintaining your personal brand.


      She helps entrepreneurs leverage their personal brand to develop the authority, influence, and trust they need to exceed their business goals.


      Please enjoy the episode and thanks for being a fab listener. Support me by subscribing and telling your friends!

      ]]>      It's episode 50, I discuss does personal branding really matter?

      Claire Bahn - Personal Branding Strategist and CEO & Co-Founder of Online Profile Pros and Claire Bahn Group.


      Claire firmly believes that not having a personal brand is no longer an option.


      Whether we recognise it or not, we already have a personal brand, and it's either making or losing us money. She has spent over a decade empowering entrepreneurs, executives, and startup investors and founders to become leading authorities in their space - boosting revenue by showcasing their subject expertise and leveraging their authority.


      As an entrepreneur and influencer with over 70k followers on social media, she has learned the importance of creating and maintaining your personal brand.


      She helps entrepreneurs leverage their personal brand to develop the authority, influence, and trust they need to exceed their business goals.


      Please enjoy the episode and thanks for being a fab listener. Support me by subscribing and telling your friends!

      ]]>      dc4e7861-3f84-483c-950c-699ea581ebadTue, 08 Mar 2022 00:00:00 +010044:22falsefull5050      #49 8 Steps to Create FUNNY Ads that get Millions of views that Convert into Sales!#49 8 Steps to Create FUNNY Ads that get Millions of views that Convert into Sales!It's episode 49, I loved recording this, Joseph has so much energy, I ended up simply listening myself! Fancy creating a funny ad to get millions of views and converting that traffic into sales, this is the pod for you!

      Joseph Wilkins founded and grew FunnySalesVideos, where he and his team create refreshingly entertaining sales videos that turn viewing into buying.


      His campaigns are extremely successful and he has previously worked with the likes of Google, LinkedIn, McDonalds, Goldman Sachs, Chevrolet, Home Depot and other mega brands.



      With two decades experience, hundreds of millions of TV & online views and hundreds of millions of dollars in tracked sales, Joseph has developed 8 simple steps any business can follow to boost online sales!


      Please enjoy the episode and thanks for being a fab listener. Support me by subscribing and telling your friends!

      ]]>      It's episode 49, I loved recording this, Joseph has so much energy, I ended up simply listening myself! Fancy creating a funny ad to get millions of views and converting that traffic into sales, this is the pod for you!

      Joseph Wilkins founded and grew FunnySalesVideos, where he and his team create refreshingly entertaining sales videos that turn viewing into buying.


      His campaigns are extremely successful and he has previously worked with the likes of Google, LinkedIn, McDonalds, Goldman Sachs, Chevrolet, Home Depot and other mega brands.



      With two decades experience, hundreds of millions of TV & online views and hundreds of millions of dollars in tracked sales, Joseph has developed 8 simple steps any business can follow to boost online sales!


      Please enjoy the episode and thanks for being a fab listener. Support me by subscribing and telling your friends!

      ]]>      02f9516e-fefe-428f-b2a4-9677dbe8774dTue, 15 Feb 2022 00:00:00 +010049:20falsefull4949      #48 Growing your local business online with digital marketing#48 Growing your local business online with digital marketingIt's episode 48! Want to grown your local business online?

      Chris Pistorius is a successful small business marketing expert.


      While many companies and agencies talk about "niching down," Chris is one of the select few that has transitioned into a niche authority.


      His agency is consistently listed as a top digital agency in the United States by SEO For Growth, AgencyVista and others. Chris has a lot of valuable tips and advice on how companies can fastrack their way to niche authority.


      Before starting his marketing agency in 2009, Chris worked for online marketing giants AOL, Time Warner, Dex & MapQuest.


      Chris Pistorius is the founder of KickStart Dental Marketing.


      Heโ€™s also the author of โ€œThe Ultimate Guide to Internet Marketing for Dentists.โ€


      Please enjoy the episode and thanks for being a fab listener. Support me by subscribing and telling your friends!

      ]]>      It's episode 48! Want to grown your local business online?

      Chris Pistorius is a successful small business marketing expert.


      While many companies and agencies talk about "niching down," Chris is one of the select few that has transitioned into a niche authority.


      His agency is consistently listed as a top digital agency in the United States by SEO For Growth, AgencyVista and others. Chris has a lot of valuable tips and advice on how companies can fastrack their way to niche authority.


      Before starting his marketing agency in 2009, Chris worked for online marketing giants AOL, Time Warner, Dex & MapQuest.


      Chris Pistorius is the founder of KickStart Dental Marketing.


      Heโ€™s also the author of โ€œThe Ultimate Guide to Internet Marketing for Dentists.โ€


      Please enjoy the episode and thanks for being a fab listener. Support me by subscribing and telling your friends!

      ]]>      9122eb09-99ee-4b52-a043-8d1b972ac6e8Wed, 05 Jan 2022 00:00:00 +010031:56falsefull4848      #47 What new SEO tactics could you implement today#47 What new SEO tactics could you implement todayLukasz Zelezny is the former Head of Organic Acquisition at uSwitch and former director of SEO in Zoopla.

      Originally from Poland, Lukasz is well known in the global SEO community.


      I'm Delighted for him to join us, sharing a wealth of knowledge, tips and tricks you can implement today.


      We discuss schema, entities, inlinks (the tool and internal links), content gap analysis and how organisations can work with SEO consultants, more so the questions to be asking them!


      We talk about common clusters of keywords, how cloudflare can help your SEO, and explore tools like Jet Octopus, Drip, DeepL and personizely.net


      Please enjoy the episode and thanks for being a fab listener. Support me by subscribing and telling your friends!


      #SEO #InLinks #Content

      ]]>      Lukasz Zelezny is the former Head of Organic Acquisition at uSwitch and former director of SEO in Zoopla.

      Originally from Poland, Lukasz is well known in the global SEO community.


      I'm Delighted for him to join us, sharing a wealth of knowledge, tips and tricks you can implement today.


      We discuss schema, entities, inlinks (the tool and internal links), content gap analysis and how organisations can work with SEO consultants, more so the questions to be asking them!


      We talk about common clusters of keywords, how cloudflare can help your SEO, and explore tools like Jet Octopus, Drip, DeepL and personizely.net


      Please enjoy the episode and thanks for being a fab listener. Support me by subscribing and telling your friends!


      #SEO #InLinks #Content

      ]]>      0dfbdd08-81af-433d-8011-5b02f44d16a2Wed, 22 Dec 2021 00:00:00 +010045:34falsefull4747      #46 What does your LinkedIn profile say about you?#46 What does your LinkedIn profile say about you?Your LinkedIn profile shapes how others perceive you, so what does yours say about you!

      It is episode 46! In this episode the phrase "Don't be a Jonny" is coined listen to find out more.

      And apologies for the technical issues we faced with LinkedIn not going live!

      An early adopter of LinkedIn, Karen Tisdell recognised the platformโ€™s potential when working as a recruiter. Foreseeing the importance of how industry experts are perceived online, Karen began her LinkedIn profile writing business.

      A decade on she ranked as one of the top 8 independent LinkedIn trainers across Asia Pacific, and has facilitated training for sales and marketing teams in some of the biggest companies in Australia, while writing profiles for small business owners and job seekers.

      Karen is going to share tips, tricks and her thoughts on how to turn contacts into a flow of leads and business-building connections!

      #LinkedIn #SEO #LinkedInProfile


      ]]>      Your LinkedIn profile shapes how others perceive you, so what does yours say about you!

      It is episode 46! In this episode the phrase "Don't be a Jonny" is coined listen to find out more.

      And apologies for the technical issues we faced with LinkedIn not going live!

      An early adopter of LinkedIn, Karen Tisdell recognised the platformโ€™s potential when working as a recruiter. Foreseeing the importance of how industry experts are perceived online, Karen began her LinkedIn profile writing business.

      A decade on she ranked as one of the top 8 independent LinkedIn trainers across Asia Pacific, and has facilitated training for sales and marketing teams in some of the biggest companies in Australia, while writing profiles for small business owners and job seekers.

      Karen is going to share tips, tricks and her thoughts on how to turn contacts into a flow of leads and business-building connections!

      #LinkedIn #SEO #LinkedInProfile


      ]]>      a1f93458-c894-4581-9601-60a2d7c70d88Wed, 08 Dec 2021 00:00:00 +010047:47falsefull4646      #45 Global PR, Why do it and how it links with SEO#45 Global PR, Why do it and how it links with SEOIt is episode 45! Today I am talking to Melanie Marten from Berlin in Germany, Owner of The Coup and also Founder of PR on the Go.

      Melanie talks to us about thought leadership, PR for boring businesses, why PR is the place to start, telling your story and how to engage a journalist.


      We discuss how PR is an efficient tool for SEO as well as hacks on how to improve your PR effort.


      Please enjoy the episode and thanks for being a fab listener. Support me by subscribing and telling your friends!


      #PR #PRandSEO #ThoughtLeadership


      ]]>      It is episode 45! Today I am talking to Melanie Marten from Berlin in Germany, Owner of The Coup and also Founder of PR on the Go.

      Melanie talks to us about thought leadership, PR for boring businesses, why PR is the place to start, telling your story and how to engage a journalist.


      We discuss how PR is an efficient tool for SEO as well as hacks on how to improve your PR effort.


      Please enjoy the episode and thanks for being a fab listener. Support me by subscribing and telling your friends!


      #PR #PRandSEO #ThoughtLeadership


      ]]>      cb9c2fd7-4972-4c61-aff9-ddc1ae43fb0fWed, 24 Nov 2021 15:00:00 +010042:10falsefull4545      #44 Nailing your Value Proposition and creating a B2B Competitive Strategy#44 Nailing your Value Proposition and creating a B2B Competitive StrategyDo you want to learn the basics of competitive strategy and how to develop your B2B value proposition?

      It is episode 44! Michael Field from EvettField Partners joins us to share his expertise in market analytics, competitive analysis and customer research, which leads to the development of your value proposition and go-to-market strategy.


      We ask questions like who are you afraid of? Finding out the fears and anxiety our customers have to help us find our superpower and our kryptonite!


      Please enjoy the episode and thanks for being a fab listener. Support me by subscribing and telling your friends!


      #ValueProposition #CompetitveStrategy #MarketAnalytics #MarketingStrategy

      ]]>      Do you want to learn the basics of competitive strategy and how to develop your B2B value proposition?

      It is episode 44! Michael Field from EvettField Partners joins us to share his expertise in market analytics, competitive analysis and customer research, which leads to the development of your value proposition and go-to-market strategy.


      We ask questions like who are you afraid of? Finding out the fears and anxiety our customers have to help us find our superpower and our kryptonite!


      Please enjoy the episode and thanks for being a fab listener. Support me by subscribing and telling your friends!


      #ValueProposition #CompetitveStrategy #MarketAnalytics #MarketingStrategy

      ]]>      446bdf79-acc8-48dc-8fea-c4492241a9e6Thu, 11 Nov 2021 18:15:00 +010044:02falsefull4444      #43 Facebook Ads - Campaign planning, structure and analysing#43 Facebook Ads - Campaign planning, structure and analysingIt's episode 43! Katrin Vilimaa-Otsing is an expert at Facebook Marketing, working on it for over 10 years both in media and creative agencies. During that time, she has acquired a ton of experience and knowledge that she is willing to share with you.

      From retargeting, to utilising exclusions, look a like audiences to video views. Katrin knows here stuff!


      Please enjoy the episode and thanks for being a fab listener. Support me by subscribing and telling your friends!


      #FBAds #FacebookADs

      ]]>      It's episode 43! Katrin Vilimaa-Otsing is an expert at Facebook Marketing, working on it for over 10 years both in media and creative agencies. During that time, she has acquired a ton of experience and knowledge that she is willing to share with you.

      From retargeting, to utilising exclusions, look a like audiences to video views. Katrin knows here stuff!


      Please enjoy the episode and thanks for being a fab listener. Support me by subscribing and telling your friends!


      #FBAds #FacebookADs

      ]]>      507d979c-4bfc-40e9-a25a-b5019bdfdecbWed, 27 Oct 2021 00:00:00 +010043:34falsefull4343      #42 SEO Keywords and Content Strategy with Janina Ruth#42 SEO Keywords and Content Strategy with Janina RuthIt is episode 42! Ex journalist Janina talks us through here process for finding the right keywords, implementing them and ultimately getting better ranks!

      In this pod we touch international SEO with translation tools, we discuss how search intent is the number one priority, followed by keyword difficulty and then finally search volume.


      Please enjoy the episode and thanks for being a fab listener. Support me by subscribing and telling your friends!


      #SEO #Keywords #ContentStrategy #KeywordStrategy #InternationalSEO


      ]]>      It is episode 42! Ex journalist Janina talks us through here process for finding the right keywords, implementing them and ultimately getting better ranks!

      In this pod we touch international SEO with translation tools, we discuss how search intent is the number one priority, followed by keyword difficulty and then finally search volume.


      Please enjoy the episode and thanks for being a fab listener. Support me by subscribing and telling your friends!


      #SEO #Keywords #ContentStrategy #KeywordStrategy #InternationalSEO


      ]]>      0b9bad04-4f8a-4912-bc29-92f6402e6d90Wed, 13 Oct 2021 00:00:00 +010043:42falsefull4242      #41 Virtual Events to Clubhouse 101 from New Yorker Steven Burchard#41 Virtual Events to Clubhouse 101 from New Yorker Steven BurchardIt's episode 41. On the pod with me today is Magician Steven Burchard an entrepreneur, entertainer, talent scout, virtual events coordinator and club house expert!

      We talk about pivoting your events business to virtual, we talk about the future of business events is it in person, face to face, online or hybrid?

      We also get to discuss clubhouse, it is really worth it? Steven runs a daily "clubhouse 101"!


      Please enjoy the episode and thanks for being a fab listener. Support me by subscribing and telling your friends!


      #VirtualEvents #Magic #Clubhouse

      ]]>      It's episode 41. On the pod with me today is Magician Steven Burchard an entrepreneur, entertainer, talent scout, virtual events coordinator and club house expert!

      We talk about pivoting your events business to virtual, we talk about the future of business events is it in person, face to face, online or hybrid?

      We also get to discuss clubhouse, it is really worth it? Steven runs a daily "clubhouse 101"!


      Please enjoy the episode and thanks for being a fab listener. Support me by subscribing and telling your friends!


      #VirtualEvents #Magic #Clubhouse

      ]]>      29f9c5f2-c320-4d0c-b73d-942c64fc439eWed, 29 Sep 2021 00:00:00 +010046:52falsefull4141      #40 VR, AR, XR The future of gaming and how to market a game!#40 VR, AR, XR The future of gaming and how to market a game!It's episode 40. On the pod with me today is Bobby Thandi Founder and CEO of XR Games!

      Our conversation starts around making sure you select a career your are passionate about!


      We explore the future of gaming from VR and AR to XR and gaming on Facebooks Oculus Quest platform. It turns out Facebook have over 10,000 staff working on VR & AR!!


      We also discuss the best ways to market your game!


      Please enjoy the episode and thanks for being a fab listener. Support me by subscribing and telling your friends!


      #Gaming #VR #AR #XR #ZombieLand

      ]]>      It's episode 40. On the pod with me today is Bobby Thandi Founder and CEO of XR Games!

      Our conversation starts around making sure you select a career your are passionate about!


      We explore the future of gaming from VR and AR to XR and gaming on Facebooks Oculus Quest platform. It turns out Facebook have over 10,000 staff working on VR & AR!!


      We also discuss the best ways to market your game!


      Please enjoy the episode and thanks for being a fab listener. Support me by subscribing and telling your friends!


      #Gaming #VR #AR #XR #ZombieLand

      ]]>      1330471c-50cd-4ac6-8abc-0153ce43aaf3Wed, 15 Sep 2021 00:00:00 +010042:12falsefull4040      #39 2D, 3D and VR animation - the future of compelling content with Bill Beaumont#39 2D, 3D and VR animation - the future of compelling content with Bill BeaumontIt's episode 39 This week I speak with Bill Beaumont Director of Distant Future Animation Studio Bradford, working for clients including the BBC, the NHS, Trainline.com and West Ham United.


      He has got over 10 years experience developing and delivering creative projects, responding to briefs, storyboarding, designing and producing motion graphics, 3D animation and post-production.



      Recently Distant Future has adopted GPU rendering for all our 3D work and now finish projects 30 โ€“ 40% faster.


      We discuss quick / throw away content, tools for teenagers wanting to get into animation, 2D vs 3D and the exciting launch of unreal engine 5!


      Hear about how this is opening international doors, including TV work.


      Please enjoy the episode and thanks for being a fab listener. Support me by subscribing and telling your friends!


      #2D #3D #Animation #UnrealEngine5 #ThrowAwayContent

      ]]>      It's episode 39 This week I speak with Bill Beaumont Director of Distant Future Animation Studio Bradford, working for clients including the BBC, the NHS, Trainline.com and West Ham United.


      He has got over 10 years experience developing and delivering creative projects, responding to briefs, storyboarding, designing and producing motion graphics, 3D animation and post-production.



      Recently Distant Future has adopted GPU rendering for all our 3D work and now finish projects 30 โ€“ 40% faster.


      We discuss quick / throw away content, tools for teenagers wanting to get into animation, 2D vs 3D and the exciting launch of unreal engine 5!


      Hear about how this is opening international doors, including TV work.


      Please enjoy the episode and thanks for being a fab listener. Support me by subscribing and telling your friends!


      #2D #3D #Animation #UnrealEngine5 #ThrowAwayContent

      ]]>      ae232b9f-e987-4648-ad0a-31848430d8efWed, 08 Sep 2021 00:00:00 +010042:09falsefull3939      #38 How to Start & Grow a YouTube Channel Generating High Quality Leads - Clarice Lin#38 How to Start & Grow a YouTube Channel Generating High Quality Leads - Clarice LinIt's episode 38. On the pod with me today is Clarice Lin, Clarice originally from singapore has been named one of the Top Social Media Influencers to follow by Planable.

      We talk about starting your own YouTube channel and getting your first 100 subscribers. We discuss working out your objectives, setting up, content creation, how to grow and promote, fab tools you can use and then focussing on getting from 100 to 1000!

      Please enjoy the episode and thanks for being a fab listener. Support me by subscribing and telling your friends!

      #YouTube #Vlogging #VideoOptimisation #YouTube Optimisation

      Starting a YouTube channel [00:01:21]

      Discussion on the excitement of the first day of lockdown exit and the decision to talk about YouTube.


      The importance of YouTube for businesses [00:03:42]

      Clarice explains why businesses should be on YouTube and the missed opportunities for growth.


      Balancing content usefulness and video quality [00:08:17]

      The importance of creating useful and relevant content, followed by the quality of the video and audio.


      Timestamp 1 [00:11:33]

      "Considering YouTube for Research-based Products and Services"

      Discussion on how YouTube can be beneficial for products and services that require research before purchase.


      Timestamp 2 [00:13:25]

      "Using YouTube for Lead Generation"

      Exploring the objective of generating leads through a YouTube channel and how it can make marketing efforts more worthwhile.


      Timestamp 3 [00:16:34]

      "Setting Up and Planning Content for a YouTube Channel"

      Tips on setting up a YouTube channel, including creating a profile, deciding on content style and frequency, and planning video topics in advance.


      Timestamp 1 [00:20:25]

      Importance of Consistency in Video Publishing

      Consistency in publishing videos at least once a week is crucial for channel growth, as it allows YouTube's algorithm to gather data and recommend more of your content.


      Timestamp 2 [00:23:05]

      Consideration of Conversational Style in Videos

      Conversational style videos, where the host interacts with another person, can be a good way to engage viewers and make content creation easier for some individuals.


      Timestamp 3 [00:25:29]

      Creating Content Based on Client Questions and Google Searches

      Coming up with content ideas can be done by addressing the questions and inquiries of existing clients, as well as researching related questions on Google to provide valuable information to viewers.


      The importance of promoting your channel [00:29:24]

      Clarice discusses the importance of promoting your YouTube channel and suggests various strategies such as utilizing descriptions, pinned comments, end screens, and info cards.


      Tools for YouTube video optimization [00:34:01]

      Clarice recommends using TubeBuddy, a free tool for YouTube video optimization, to prioritize videos and find niche topics with less competition. She also mentions Morning Fame as a tool for analyzing video rankings and finding content ideas.


      Using YouTube's own analytics [00:36:43]

      Clarice mentions using YouTube Studio's analytics to track subscriber sources and progress. She also highlights the benefit of Morning Fame in discovering related videos and channels for additional content ideas.


      The importance of subtitles [00:38:57]

      Subtitles are helpful for viewers with accents or in situations where sound is not available.


      Growing a YouTube channel [00:39:51]

      Tips for growing a YouTube channel, including adding subtitles and making content more accessible.


      The benefits of longer videos [00:42:31]

      Creating longer videos can attract more ads and show stronger viewer interest, leading to YouTube promoting the channel.

      ]]>      It's episode 38. On the pod with me today is Clarice Lin, Clarice originally from singapore has been named one of the Top Social Media Influencers to follow by Planable.

      We talk about starting your own YouTube channel and getting your first 100 subscribers. We discuss working out your objectives, setting up, content creation, how to grow and promote, fab tools you can use and then focussing on getting from 100 to 1000!

      Please enjoy the episode and thanks for being a fab listener. Support me by subscribing and telling your friends!

      #YouTube #Vlogging #VideoOptimisation #YouTube Optimisation

      Starting a YouTube channel [00:01:21]

      Discussion on the excitement of the first day of lockdown exit and the decision to talk about YouTube.


      The importance of YouTube for businesses [00:03:42]

      Clarice explains why businesses should be on YouTube and the missed opportunities for growth.


      Balancing content usefulness and video quality [00:08:17]

      The importance of creating useful and relevant content, followed by the quality of the video and audio.


      Timestamp 1 [00:11:33]

      "Considering YouTube for Research-based Products and Services"

      Discussion on how YouTube can be beneficial for products and services that require research before purchase.


      Timestamp 2 [00:13:25]

      "Using YouTube for Lead Generation"

      Exploring the objective of generating leads through a YouTube channel and how it can make marketing efforts more worthwhile.


      Timestamp 3 [00:16:34]

      "Setting Up and Planning Content for a YouTube Channel"

      Tips on setting up a YouTube channel, including creating a profile, deciding on content style and frequency, and planning video topics in advance.


      Timestamp 1 [00:20:25]

      Importance of Consistency in Video Publishing

      Consistency in publishing videos at least once a week is crucial for channel growth, as it allows YouTube's algorithm to gather data and recommend more of your content.


      Timestamp 2 [00:23:05]

      Consideration of Conversational Style in Videos

      Conversational style videos, where the host interacts with another person, can be a good way to engage viewers and make content creation easier for some individuals.


      Timestamp 3 [00:25:29]

      Creating Content Based on Client Questions and Google Searches

      Coming up with content ideas can be done by addressing the questions and inquiries of existing clients, as well as researching related questions on Google to provide valuable information to viewers.


      The importance of promoting your channel [00:29:24]

      Clarice discusses the importance of promoting your YouTube channel and suggests various strategies such as utilizing descriptions, pinned comments, end screens, and info cards.


      Tools for YouTube video optimization [00:34:01]

      Clarice recommends using TubeBuddy, a free tool for YouTube video optimization, to prioritize videos and find niche topics with less competition. She also mentions Morning Fame as a tool for analyzing video rankings and finding content ideas.


      Using YouTube's own analytics [00:36:43]

      Clarice mentions using YouTube Studio's analytics to track subscriber sources and progress. She also highlights the benefit of Morning Fame in discovering related videos and channels for additional content ideas.


      The importance of subtitles [00:38:57]

      Subtitles are helpful for viewers with accents or in situations where sound is not available.


      Growing a YouTube channel [00:39:51]

      Tips for growing a YouTube channel, including adding subtitles and making content more accessible.


      The benefits of longer videos [00:42:31]

      Creating longer videos can attract more ads and show stronger viewer interest, leading to YouTube promoting the channel.

      ]]>      5d910cb9-10bb-49dd-a990-03c84364ee07Wed, 01 Sep 2021 00:00:00 +010049:12falsefull3838      #37 6-figure sums from Facebook Advertising - Sarah Sal can do it!#37 6-figure sums from Facebook Advertising - Sarah Sal can do it!It's episode 37. On the pod Sarah Sal, Sarah has run ads for companies like Stratgyzers and ClickFunnels. And worked for companies like AdEspresso, and Hootsuite.

      She has generated 6 figure sums from facebook advertising!


      We talk about ad fatigue, interruption marketing, creating copy that converts, testing ads, finding out if relevancy scores are really important and really challenge if how good facebook targeted really is!


      In fact Sarah's big point, if you think of them as an Ad you loose before you start!


      Please enjoy the episode and thanks for being a fab listener. Support me by subscribing and telling your friends!


      #FacebookAds #InterruptionMarketing

      ]]>      It's episode 37. On the pod Sarah Sal, Sarah has run ads for companies like Stratgyzers and ClickFunnels. And worked for companies like AdEspresso, and Hootsuite.

      She has generated 6 figure sums from facebook advertising!


      We talk about ad fatigue, interruption marketing, creating copy that converts, testing ads, finding out if relevancy scores are really important and really challenge if how good facebook targeted really is!


      In fact Sarah's big point, if you think of them as an Ad you loose before you start!


      Please enjoy the episode and thanks for being a fab listener. Support me by subscribing and telling your friends!


      #FacebookAds #InterruptionMarketing

      ]]>      4bd25e12-501a-43fc-9d3c-4941f5d1bf77Wed, 18 Aug 2021 00:00:00 +010042:31falsefull3737      #36 Making your events more visual, from creative to business owner and how to be a better active listener#36 Making your events more visual, from creative to business owner and how to be a better active listenerIt's episode 36 and this is a jam packed pod from William Warren from Atlanta!

      William Warren is the Founder & CEO at The Sketch Effect.


      The Sketch Effect is a visual communications business based in Atlanta. They Elevate Ideas Through Remarkable Visual Communication. In other words, they harness the power of visual communication to make their clientsโ€™ ideas understandable, memorable, and shareable.


      Williams works with Google, Chick-fil-A, Delta, Kimberly-Clark, Home Depot, Deloitte, Ernst & Young, Mattress Firm, Siemens, InterContinental Hotels Group, and more.


      Beyond leading and growing The Sketch Effect, he can be found hanging with his family, making homemade BBQ's , scuba-diving, or traveling!


      Please enjoy the episode and thanks for being a fab listener. Support me by subscribing and telling your friends!

      ]]>      It's episode 36 and this is a jam packed pod from William Warren from Atlanta!

      William Warren is the Founder & CEO at The Sketch Effect.


      The Sketch Effect is a visual communications business based in Atlanta. They Elevate Ideas Through Remarkable Visual Communication. In other words, they harness the power of visual communication to make their clientsโ€™ ideas understandable, memorable, and shareable.


      Williams works with Google, Chick-fil-A, Delta, Kimberly-Clark, Home Depot, Deloitte, Ernst & Young, Mattress Firm, Siemens, InterContinental Hotels Group, and more.


      Beyond leading and growing The Sketch Effect, he can be found hanging with his family, making homemade BBQ's , scuba-diving, or traveling!


      Please enjoy the episode and thanks for being a fab listener. Support me by subscribing and telling your friends!

      ]]>      8bb8b88d-057c-45d0-9e30-5824b2028b63Wed, 04 Aug 2021 00:00:00 +010043:53falsefull3636      #35 Resilience, work life balance and reducing stress with Karrie Brazaski live from Arizona#35 Resilience, work life balance and reducing stress with Karrie Brazaski live from ArizonaIt's episode 35. Covid has changed our entire work dynamic. Now, more than ever, you and your teams need help managing it all.

      Reduce employee turnover, do more off boarding, create brand ambassadors not bashers!


      Stress and burnout are costly, financially and personally. Karrie helps stop the chaos in your life, quietens the mind, and finds a healthy balance.


      This gets you more engaged, productive and have your energy back. You can learn how to take back your control, manage stress so it does not manage you, and optimise your health.


      Please enjoy the episode and thanks for being a fab listener. Support me by subscribing and telling your friends!


      #Resilience #WorkLifeBalance #ReducingStress

      ]]>      It's episode 35. Covid has changed our entire work dynamic. Now, more than ever, you and your teams need help managing it all.

      Reduce employee turnover, do more off boarding, create brand ambassadors not bashers!


      Stress and burnout are costly, financially and personally. Karrie helps stop the chaos in your life, quietens the mind, and finds a healthy balance.


      This gets you more engaged, productive and have your energy back. You can learn how to take back your control, manage stress so it does not manage you, and optimise your health.


      Please enjoy the episode and thanks for being a fab listener. Support me by subscribing and telling your friends!


      #Resilience #WorkLifeBalance #ReducingStress

      ]]>      b2c9eb3c-c0c8-411a-bbb0-8aeafe4dcf39Wed, 21 Jul 2021 00:00:00 +010050:59falsefull3535      #34 Hosting a conference or event like a boss with emcee Maciej Kautz#34 Hosting a conference or event like a boss with emcee Maciej KautzIt's episode 34! Maciej Kautz is a genius host! Charismatic, funny, brilliant and full of positive energy.

      Maciej is a TV and radio presenter, producer and MC.


      We discuss how to engage an online audience and how to make your online events rock!


      #OnlineEvents #EventHost #Emcee


      ]]>      It's episode 34! Maciej Kautz is a genius host! Charismatic, funny, brilliant and full of positive energy.

      Maciej is a TV and radio presenter, producer and MC.


      We discuss how to engage an online audience and how to make your online events rock!


      #OnlineEvents #EventHost #Emcee


      ]]>      5e9c3d0f-1f53-49d3-8737-a116e01a9575Wed, 14 Jul 2021 00:00:00 +010056:14falsefull3434      #33 Product to Market, Scaleup and Pitching to Dragons Den with Sarah Agar-Brennan#33 Product to Market, Scaleup and Pitching to Dragons Den with Sarah Agar-BrennanIts episode 33! Sarah is a Motivator, Entrepreneur, Visionary & Business Expert.

      She has pitched to Dragons Den.


      Is able to turn a product idea into trading within 3 months. Has an ability to scale businesses up.


      Sarah has been there, got the T-shirt and won awards along the way!!


      Please enjoy the episode and thanks for being a fab listener. Support me by subscribing and telling your friends!


      #ScaleUp #ProductMarketing #DragonsDen


      ]]>      Its episode 33! Sarah is a Motivator, Entrepreneur, Visionary & Business Expert.

      She has pitched to Dragons Den.


      Is able to turn a product idea into trading within 3 months. Has an ability to scale businesses up.


      Sarah has been there, got the T-shirt and won awards along the way!!


      Please enjoy the episode and thanks for being a fab listener. Support me by subscribing and telling your friends!


      #ScaleUp #ProductMarketing #DragonsDen


      ]]>      b86254ab-c209-4667-8454-c8b9bcf0bdaeWed, 07 Jul 2021 14:30:00 +010032:55falsefull3333      #32 What can business learn from an Olympic sports psychology consultant and performance coach?#32 What can business learn from an Olympic sports psychology consultant and performance coach?Simon coaches genuinely ambitions people, such as CEOs, elite athletes, sports coaches & entrepreneurs, to go beyond ordinary and become exceptional... perhaps even world class.

      For over 20 years he has been working with and studying world class performers, teams, leaders and organisations to understand what differentiates the best in the world. I then help you adopt those principles so that you become great too.


      Do you feel like there's more to get... like you haven't realised your full potential?

      Do you feel like your team isn't delivering it's full potential?

      Would you like to become exceptional... even world class, in your field?

      Are you serious about becoming the best you can be... knowing that it won't be easy?


      He has had the huge pleasure of coaching multiple world-champions, world-record breakers, medal winning Olympians, championship winning teams, plus world-leading businesses, executives and entrepreneurs.


      Please enjoy the episode and thanks for being a fab listener. Support me by subscribing and telling your friends!


      #Mindset #Positivity #Resilience


      ]]>      Simon coaches genuinely ambitions people, such as CEOs, elite athletes, sports coaches & entrepreneurs, to go beyond ordinary and become exceptional... perhaps even world class.

      For over 20 years he has been working with and studying world class performers, teams, leaders and organisations to understand what differentiates the best in the world. I then help you adopt those principles so that you become great too.


      Do you feel like there's more to get... like you haven't realised your full potential?

      Do you feel like your team isn't delivering it's full potential?

      Would you like to become exceptional... even world class, in your field?

      Are you serious about becoming the best you can be... knowing that it won't be easy?


      He has had the huge pleasure of coaching multiple world-champions, world-record breakers, medal winning Olympians, championship winning teams, plus world-leading businesses, executives and entrepreneurs.


      Please enjoy the episode and thanks for being a fab listener. Support me by subscribing and telling your friends!


      #Mindset #Positivity #Resilience


      ]]>      e419331d-b8d6-4b90-b6f8-c0438da294b5Wed, 26 May 2021 00:00:00 +010047:57falsefull3232      #31 Leadership, Managing Change, University Admissions and Personal Branding with Dr Simon Jones#31 Leadership, Managing Change, University Admissions and Personal Branding with Dr Simon JonesSimon is a senior HE Leader with more than 25 yearsโ€™ academic experience in the university sector. Simon has lead complex change agendas based around financial drivers, governance, and TEF-related learner provision.

      Also a former Pro-/Dean - Faculty of Business and Law, Leeds Beckett University and at Guildhall School of Business & Law, London Metropolitan University.


      We talk about university admissions, leadership and personal branding.


      Please enjoy the episode and thanks for being a fab listener. Support me by subscribing and telling your friends!


      #HigherEducation #Education #Learning #Universities #BusinessSchools

      ]]>      Simon is a senior HE Leader with more than 25 yearsโ€™ academic experience in the university sector. Simon has lead complex change agendas based around financial drivers, governance, and TEF-related learner provision.

      Also a former Pro-/Dean - Faculty of Business and Law, Leeds Beckett University and at Guildhall School of Business & Law, London Metropolitan University.


      We talk about university admissions, leadership and personal branding.


      Please enjoy the episode and thanks for being a fab listener. Support me by subscribing and telling your friends!


      #HigherEducation #Education #Learning #Universities #BusinessSchools

      ]]>      1d218bc5-0f2d-47d6-99bf-44f27dd15c88Wed, 19 May 2021 00:00:00 +010054:01falsefull3131      #30 Amazon Vendor, OTT Advertising, Crowdfunding and more with Jon Sumroy#30 Amazon Vendor, OTT Advertising, Crowdfunding and more with Jon SumroyWelcome to episode 30. On the show today I am joined by Jon Sumroy CEO and Inventor of mifoldยฎ the Grab-and-Goโ„ข Booster Seat.

      Jon saw a gap in the children's market for portable car seats. He setup a crowdfunding campaign wanting $100k and ended up raising $3m of sales!


      He talks to me about the pro's and con's of being an amazon Vendor, along with exploring world-wide markets and distributors.


      Please enjoy the episode and thanks for being a fab listener. Support me by subscribing and telling your friends!


      #eCommerce #AmazonVendor #AmazonAdvertising #OTTAdvertising #Crowdfunding

      ]]>      Welcome to episode 30. On the show today I am joined by Jon Sumroy CEO and Inventor of mifoldยฎ the Grab-and-Goโ„ข Booster Seat.

      Jon saw a gap in the children's market for portable car seats. He setup a crowdfunding campaign wanting $100k and ended up raising $3m of sales!


      He talks to me about the pro's and con's of being an amazon Vendor, along with exploring world-wide markets and distributors.


      Please enjoy the episode and thanks for being a fab listener. Support me by subscribing and telling your friends!


      #eCommerce #AmazonVendor #AmazonAdvertising #OTTAdvertising #Crowdfunding

      ]]>      2b09b0e2-f5e6-42cb-899a-641a6ba3d91eWed, 24 Mar 2021 00:00:00 +010054:28falsefull3030      #29 How to Rock at PR & SEO with Lexi Mills#29 How to Rock at PR & SEO with Lexi MillsWelcome to episode 29. On the show today I am joined by Lexi Mills CEO at Shift6 Global, Keynote Speaker & President of the Future of Search Foundation.

      Lexi Mills is a multi-award winning digital marketing expert and public speaker specializing in PR SEO and data-driven business intelligence.


      We discuss Trump being banned from Twitter, how google is increasing the gender divide in jobs, how bad grammar can put you in a different echo chamber.


      First impressions are formed by search results, over time we perceive thing that are different to be dangerous.


      We also discuss how using psychology you can get your story in front of a journalist, reputation management, climate change and much more!


      Please enjoy the episode and thanks for being a fab listener. Support me by subscribing and telling your friends!


      #PR #Digtal #SEO #Data #KeynoteSpeaker


      ]]>      Welcome to episode 29. On the show today I am joined by Lexi Mills CEO at Shift6 Global, Keynote Speaker & President of the Future of Search Foundation.

      Lexi Mills is a multi-award winning digital marketing expert and public speaker specializing in PR SEO and data-driven business intelligence.


      We discuss Trump being banned from Twitter, how google is increasing the gender divide in jobs, how bad grammar can put you in a different echo chamber.


      First impressions are formed by search results, over time we perceive thing that are different to be dangerous.


      We also discuss how using psychology you can get your story in front of a journalist, reputation management, climate change and much more!


      Please enjoy the episode and thanks for being a fab listener. Support me by subscribing and telling your friends!


      #PR #Digtal #SEO #Data #KeynoteSpeaker


      ]]>      7847b211-9b57-4bb3-9353-3451ec4a12c4Wed, 10 Mar 2021 00:00:00 +010053:43falsefull2929      #28 Dr Edward Ziff OBE DL, Mixing with Royalty to Commercial Property#28 Dr Edward Ziff OBE DL, Mixing with Royalty to Commercial PropertyWelcome to Episode 28. On the show today I am joined by Dr Edward Ziff OBE DL, Chairman and Chief Executive of Town Centre Securities.

      Following a very happy childhood, mixed with boarding school Edward opens up on his journey into owning a company with ยฃ325m of assets, becoming a deputy lieutenant for the county of West Yorkshire and why he became Chairman of the Leeds Cares following the diagnosis of his son with leukaemia. We discuss his OBE, meeting Princess Anne, spending the night with Prince Charles in dumfries house and having the pleasure of meeting the Queen.


      Edward has far too many successes to discuss them all in this podcast, but you can't help but be inspired by his generosity, openness and eye for a good deal!


      Please enjoy the episode and thanks for being a fab listener. Support me by subscribing and telling your friends!


      #Property #Retail #Charity #Entrepreneur #DeputyLieutenant #Philanthropist

      ]]>      Welcome to Episode 28. On the show today I am joined by Dr Edward Ziff OBE DL, Chairman and Chief Executive of Town Centre Securities.

      Following a very happy childhood, mixed with boarding school Edward opens up on his journey into owning a company with ยฃ325m of assets, becoming a deputy lieutenant for the county of West Yorkshire and why he became Chairman of the Leeds Cares following the diagnosis of his son with leukaemia. We discuss his OBE, meeting Princess Anne, spending the night with Prince Charles in dumfries house and having the pleasure of meeting the Queen.


      Edward has far too many successes to discuss them all in this podcast, but you can't help but be inspired by his generosity, openness and eye for a good deal!


      Please enjoy the episode and thanks for being a fab listener. Support me by subscribing and telling your friends!


      #Property #Retail #Charity #Entrepreneur #DeputyLieutenant #Philanthropist

      ]]>      e95ac1c0-c063-4c8e-98f4-e39a869143eaWed, 10 Feb 2021 00:00:00 +010001:00:25falsefull      #27 The Influencer Marketing Pricing Report from Klear.com#27 The Influencer Marketing Pricing Report from Klear.comWelcome to Episode 27. On the show today I talk to Daniel Goldstone, Director at Klear.com (formerly TwitterLand). We discuss nano, micro, power and celebrity influencers. From how much should you pay an influencer to measuring success of an infelucener campaign. We talk about data driven AI to find the best influencers and tools to validate, vet, monitor and measure success!

      Daniel was born in Leeds, but moved to Israel many years ago.


      Please enjoy the episode and thanks for being a fab listener. Support me by subscribing and telling your friends!


      #influencerMarketing #digitalmarketing #instagram #TikTok #SnapChat

      ]]>      Welcome to Episode 27. On the show today I talk to Daniel Goldstone, Director at Klear.com (formerly TwitterLand). We discuss nano, micro, power and celebrity influencers. From how much should you pay an influencer to measuring success of an infelucener campaign. We talk about data driven AI to find the best influencers and tools to validate, vet, monitor and measure success!

      Daniel was born in Leeds, but moved to Israel many years ago.


      Please enjoy the episode and thanks for being a fab listener. Support me by subscribing and telling your friends!


      #influencerMarketing #digitalmarketing #instagram #TikTok #SnapChat

      ]]>      c7cd496b-7a1f-468d-8532-b8704a80837dWed, 03 Feb 2021 00:00:00 +010043:07falsefull      #26 6 Steps for starting a podcast to publishing your first book!#26 6 Steps for starting a podcast to publishing your first book!Welcome to Episode 26. On the show today I talk to David Bain, founder of Casting Cred, author and video show host. David is one of the people to have inspired me into doing my own podcast, so I owe a lot to him.

      We discuss audio quality, bursts of air and plosives! We talk about how he achieved 20,000 download per month on his own show. How to blend and repurpose content, hosting virtual summits. To becoming an amazon best selling author!


      Enjoy, thanks for being a fab listener and of course please do subscribe and tell your friends!


      #podcast #podcasting #marketing #digitalmarketing #video #livevideo #videoseries


      ]]>      Welcome to Episode 26. On the show today I talk to David Bain, founder of Casting Cred, author and video show host. David is one of the people to have inspired me into doing my own podcast, so I owe a lot to him.

      We discuss audio quality, bursts of air and plosives! We talk about how he achieved 20,000 download per month on his own show. How to blend and repurpose content, hosting virtual summits. To becoming an amazon best selling author!


      Enjoy, thanks for being a fab listener and of course please do subscribe and tell your friends!


      #podcast #podcasting #marketing #digitalmarketing #video #livevideo #videoseries


      ]]>      38983398-3ac0-448d-b745-9afbb284226bWed, 20 Jan 2021 00:00:00 +010048:53falsefull      #25 Career Coaching, Diversity and Inclusion#25 Career Coaching, Diversity and InclusionWelcome to Episode 25. On the show today I talk to Louise Lapish, the Dream Career Consultant! We discuss Career Coaching, Diversity and Inclusion and all things Simon on the Streets.

      Louise talks about being on a board, the de bono six thinking hats, tips for interviews, prejudice in the workplace and how different is good!

      Enjoy, thanks for being a fab listener and of course please do subscribe and tell your friends!

      #careeradvice #outplacement #leadership #changemindset #coaching #leadershipdevelopment #changeforthebetterhave

      ]]>      Welcome to Episode 25. On the show today I talk to Louise Lapish, the Dream Career Consultant! We discuss Career Coaching, Diversity and Inclusion and all things Simon on the Streets.

      Louise talks about being on a board, the de bono six thinking hats, tips for interviews, prejudice in the workplace and how different is good!

      Enjoy, thanks for being a fab listener and of course please do subscribe and tell your friends!

      #careeradvice #outplacement #leadership #changemindset #coaching #leadershipdevelopment #changeforthebetterhave

      ]]>      e4c39263-d6b9-4b93-bf9a-de322daa1bc8Wed, 13 Jan 2021 00:00:00 +010046:19falsefull      #24 How to Sell Down the Lens#24 How to Sell Down the LensS02 E16 Series 2 Episode 16. On the show today I have Dominic Colenso, former thunderbird, inspirational speaker and founder of InFlow a company giving you Sales & Leadership imapct

      As we are now all in showbusiness, we can have our own tv channels and podcasts. We talk zoom fatigue, selling down the lens, playing the leading role, putting on a show and how to be resilient!

      Dominic has some fabulous communication tips to share and great stories! Enjoy, thanks for being a fab listener and of course please do subscribe and tell your friends!

      ]]>      S02 E16 Series 2 Episode 16. On the show today I have Dominic Colenso, former thunderbird, inspirational speaker and founder of InFlow a company giving you Sales & Leadership imapct

      As we are now all in showbusiness, we can have our own tv channels and podcasts. We talk zoom fatigue, selling down the lens, playing the leading role, putting on a show and how to be resilient!

      Dominic has some fabulous communication tips to share and great stories! Enjoy, thanks for being a fab listener and of course please do subscribe and tell your friends!

      ]]>      dcc2a055-d1eb-43e4-b035-af95749fa3c2Wed, 30 Dec 2020 00:00:00 +010047:53falsefull      #23 Meet The Castle Man and be Inspired to Focus on your Business#23 Meet The Castle Man and be Inspired to Focus on your BusinessThis week I speak with Roger Masterson who is a serial entrepreneur and the founder of Celtic Castles, the award winning online castle-booking company. He is best known as โ€˜The Castle Manโ€™.

      Nobody in the world knows more about staying in castles than Roger! 

      Roger also takes time out to mentor other business owners. Starting out serving petrol at the age of 10, having to close a couple of companies and going through Marks and Spencers Management programs he has learnt a lot.

      His biggest tip, have a creative mindset and ensure you have a mission, vision and values set! Enjoy and thanks for being a fab listener and of course don't forget to subscribe!

      ]]>      This week I speak with Roger Masterson who is a serial entrepreneur and the founder of Celtic Castles, the award winning online castle-booking company. He is best known as โ€˜The Castle Manโ€™.

      Nobody in the world knows more about staying in castles than Roger! 

      Roger also takes time out to mentor other business owners. Starting out serving petrol at the age of 10, having to close a couple of companies and going through Marks and Spencers Management programs he has learnt a lot.

      His biggest tip, have a creative mindset and ensure you have a mission, vision and values set! Enjoy and thanks for being a fab listener and of course don't forget to subscribe!

      ]]>      fdc2505a-6e63-4d9b-a229-1cb2f97d4c72Wed, 23 Dec 2020 00:00:00 +010048:19falsefull      If Emma can be Positive so can you!If Emma can be Positive so can you!S02 E14 Series 2 Episode 14. I speak with Emma Cartmell, CEO of CHS Group UK. We talk about being positive whilst your business is snoozed.

      How Emma has learnt to navigate business through her own journey. The highs for CHS Leeds and growth through Birmingham.

      Her biggest tip, don't be the smartest person in the room!

      Thanks for being a fab listener and don't forget to subscribe!

      ]]>      S02 E14 Series 2 Episode 14. I speak with Emma Cartmell, CEO of CHS Group UK. We talk about being positive whilst your business is snoozed.

      How Emma has learnt to navigate business through her own journey. The highs for CHS Leeds and growth through Birmingham.

      Her biggest tip, don't be the smartest person in the room!

      Thanks for being a fab listener and don't forget to subscribe!

      ]]>      e47f5fc3-a8b4-47a8-86ba-d945c367ec2dWed, 16 Dec 2020 00:00:00 +010047:21falsefull      Creativity needs to be part of the strategyCreativity needs to be part of the strategyS02 E13 Series 2 Episode 13. In this episode I chat to Dave Hall, Founder and CEO of The ideas Centre. We talk about how creativity needs to be part of the strategy.

      From continuous improvement to discontinuous improvement, innovation too mindsets. Patterning to unusual and reversal techniques.

      Dave helps us understand how to move from the world of what is, to the world of what might be!

      ]]>      S02 E13 Series 2 Episode 13. In this episode I chat to Dave Hall, Founder and CEO of The ideas Centre. We talk about how creativity needs to be part of the strategy.

      From continuous improvement to discontinuous improvement, innovation too mindsets. Patterning to unusual and reversal techniques.

      Dave helps us understand how to move from the world of what is, to the world of what might be!

      ]]>      3f893c4c-42b8-4400-b043-9422c4667444Wed, 09 Dec 2020 00:00:00 +010048:42falsefull      Colin Glass OBE talking business strategy and networkingColin Glass OBE talking business strategy and networkingS02 E12 Series 2 Episode 12. In this episode I chat to Colin Glass OBE, director of Murray Harcourt.

      We discuss everything from running to networking. The British business bank to Matt Hancock, and risk taking too investments.

      Enjoy!

      ]]>      S02 E12 Series 2 Episode 12. In this episode I chat to Colin Glass OBE, director of Murray Harcourt.

      We discuss everything from running to networking. The British business bank to Matt Hancock, and risk taking too investments.

      Enjoy!

      ]]>      d358e39a-3fd9-441c-b347-aba990b4eebcWed, 02 Dec 2020 00:00:00 +010046:49falsefull      Online networking and crowdfunding with Chris Rabbitt from MeeowOnline networking and crowdfunding with Chris Rabbitt from MeeowS02 E11 Series 2 Episode 11. In this episode I chat to Chris Rabbitt founder of Meeow.

      We discuss everything from Rugby to Cooking and Sales to launching a crowdfunding project for the Meeow where you can join the new virtual business community.

      Enjoy!

      ]]>      S02 E11 Series 2 Episode 11. In this episode I chat to Chris Rabbitt founder of Meeow.

      We discuss everything from Rugby to Cooking and Sales to launching a crowdfunding project for the Meeow where you can join the new virtual business community.

      Enjoy!

      ]]>      399fb818-61ad-43ec-bfe4-4854440472a2Wed, 25 Nov 2020 00:00:00 +010050:39falsefull      Taking the lead and opening a business during a crisisTaking the lead and opening a business during a crisisS02 E010 Series 2 Episode 10. In this episode I talk with Stuart Barker, Director at ALLOWLIST The Cyber Security Market Place. Stuart talks about his new business and being brave during a crisis to launch it!

      Just listening to him inspires you, he is really passionate about what he does, and isn't afraid of giving an opinion!

      Enjoy this episode, thanks for being a fab listener please do subscribe and tell your friends!

      #CyberSecurity #DataProtection #GDPR

      ]]>      S02 E010 Series 2 Episode 10. In this episode I talk with Stuart Barker, Director at ALLOWLIST The Cyber Security Market Place. Stuart talks about his new business and being brave during a crisis to launch it!

      Just listening to him inspires you, he is really passionate about what he does, and isn't afraid of giving an opinion!

      Enjoy this episode, thanks for being a fab listener please do subscribe and tell your friends!

      #CyberSecurity #DataProtection #GDPR

      ]]>      9be9aa82-3fd6-4356-bc94-0b336f404d7bWed, 18 Nov 2020 00:00:00 +010043:15falsefull      Pivot, Package, Promote and Profit!Pivot, Package, Promote and Profit!S02 E09 - Series 2 Episode 9. In this episode I talk with Beth Hewitt, Director at Visualise You. Beth is a fellow podcaster and we talk all about Pivoting, Packaging, Promoting & more importantly Profiting!

      Beth is a breathe of fresh air, and brings lifes personal experiences into everything she does.

      I am sure you will enjoy this episode!

      Thanks for being a fab listener.

      ]]>      S02 E09 - Series 2 Episode 9. In this episode I talk with Beth Hewitt, Director at Visualise You. Beth is a fellow podcaster and we talk all about Pivoting, Packaging, Promoting & more importantly Profiting!

      Beth is a breathe of fresh air, and brings lifes personal experiences into everything she does.

      I am sure you will enjoy this episode!

      Thanks for being a fab listener.

      ]]>      c7888e51-b342-4ea9-8544-5213e080397cWed, 11 Nov 2020 00:00:00 +010043:44falsefull      Meet Creative Entrepreneur Jonathan StraightMeet Creative Entrepreneur Jonathan StraightS02 E08, Series 2 Episode 8. Meet Jonathan Straight, the Creative Entrepreneur. He is also a Non Exec Director, Consultant, TV Star, Photographer, the list goes on!

      We get to know Jonathan's story, along with exploring his spiritualism and religion.

      You can't help but be inspired by Jonathan, enjoy the episode!

      Thanks for being a fab listener.

      ]]>      S02 E08, Series 2 Episode 8. Meet Jonathan Straight, the Creative Entrepreneur. He is also a Non Exec Director, Consultant, TV Star, Photographer, the list goes on!

      We get to know Jonathan's story, along with exploring his spiritualism and religion.

      You can't help but be inspired by Jonathan, enjoy the episode!

      Thanks for being a fab listener.

      ]]>      ed08e513-c5fb-4ad9-94f2-3d5940a582c2Wed, 04 Nov 2020 00:00:00 +010055:18falsefull      5 Step Business Strategy - How important is it to have a business sounding board?5 Step Business Strategy - How important is it to have a business sounding board?S02 E07, Welcome to Series 2 Episode 7. In this episode I talk to Phil Fraser a business sounding board and also known as Mr Online Bingo!

      He now spends most of his time with StartUps and working with businesses on Exit Strategies. He help bring clarity and gives businesses the challenge they need!

      We talk about his 5 step business strategy plan!

      Thanks for being a fab listener.

      You can find out more about Phil here: https://philfraser.co.uk/

      ]]>      S02 E07, Welcome to Series 2 Episode 7. In this episode I talk to Phil Fraser a business sounding board and also known as Mr Online Bingo!

      He now spends most of his time with StartUps and working with businesses on Exit Strategies. He help bring clarity and gives businesses the challenge they need!

      We talk about his 5 step business strategy plan!

      Thanks for being a fab listener.

      You can find out more about Phil here: https://philfraser.co.uk/

      ]]>      dd137b95-ec5a-4dfa-b391-2f1428452947Wed, 28 Oct 2020 00:00:00 +010050:38falsefull      Suicide Prevention & Mental Health in the workplace with Steve PhillipSuicide Prevention & Mental Health in the workplace with Steve PhillipS02 E06 Series 2 Episode 6. In this episode I talk to Steve Phillip, a well known Speaker and LinkedIn specialist, but now a suicide prevention advocate.

      This followed Steve loosing his son Jordan to suicide less than a year ago, in December 2019. Steve is a remarkable person, he takes things in his stride.

      He had and I am sure still has some very dark days, but before long he opened up to the world about this and kept to his true self, focused, driven, motivated he started the Jordan Legacy, his vision is to get to an achievable desired state where deaths by suicide are rare events.

      I had the honour of speaking to Steve and hearing his story.

      Thanks for being a fab listener.

      ]]>      S02 E06 Series 2 Episode 6. In this episode I talk to Steve Phillip, a well known Speaker and LinkedIn specialist, but now a suicide prevention advocate.

      This followed Steve loosing his son Jordan to suicide less than a year ago, in December 2019. Steve is a remarkable person, he takes things in his stride.

      He had and I am sure still has some very dark days, but before long he opened up to the world about this and kept to his true self, focused, driven, motivated he started the Jordan Legacy, his vision is to get to an achievable desired state where deaths by suicide are rare events.

      I had the honour of speaking to Steve and hearing his story.

      Thanks for being a fab listener.

      ]]>      b809701b-0757-4fcc-b4cf-f1aa4ab0017bWed, 14 Oct 2020 00:00:00 +010052:00falsefull      The Music Industry - Nathan Clark - Brudenell Social ClubThe Music Industry - Nathan Clark - Brudenell Social ClubS02 E05 Series 2 Episode 5. In this episode I talk to Nathan Clark from one Leed's great institutions the Brudenell Social Club!

      Talking about gigs and events and how the covid crisis has hit the industry hard. I hear about some of the amazing people Nathan has met and how ingrained in the music industry he is.

      Thanks for being a fab listener and don't forget to subscribe!


      ]]>      S02 E05 Series 2 Episode 5. In this episode I talk to Nathan Clark from one Leed's great institutions the Brudenell Social Club!

      Talking about gigs and events and how the covid crisis has hit the industry hard. I hear about some of the amazing people Nathan has met and how ingrained in the music industry he is.

      Thanks for being a fab listener and don't forget to subscribe!


      ]]>      8e46c4ce-5fa2-4c31-ba02-da6ac87065f5Wed, 23 Sep 2020 00:00:00 +010049:53falsefull      Technology Panel - Ransomware to Phishing, Secure file sharing to insider threatsTechnology Panel - Ransomware to Phishing, Secure file sharing to insider threatsS02 E04 Series 2 Episode 4 - In this episode I host a technology panel with virtualDCS, Nimbox and Biscuit IT.

      Weโ€™ll be covering the topics that IT managers should be focusing on right now, including how you can ensure your business data remains yours during the current crisis, and how, if you use Microsoft 365, you could unknowingly be leaving your data at risk.

      From Ransomware to Phishing, Secure file sharing and insider threats, to Remote working and customer priorities weโ€™ll be covering a range of topics for businesses of all shapes and sizes.


      Thanks for being a fab listener and don't forget to subscribe!



      ]]>      S02 E04 Series 2 Episode 4 - In this episode I host a technology panel with virtualDCS, Nimbox and Biscuit IT.

      Weโ€™ll be covering the topics that IT managers should be focusing on right now, including how you can ensure your business data remains yours during the current crisis, and how, if you use Microsoft 365, you could unknowingly be leaving your data at risk.

      From Ransomware to Phishing, Secure file sharing and insider threats, to Remote working and customer priorities weโ€™ll be covering a range of topics for businesses of all shapes and sizes.


      Thanks for being a fab listener and don't forget to subscribe!



      ]]>      30d288d7-a878-45d6-9fb6-4d1ee9724907Wed, 09 Sep 2020 00:00:00 +010056:50falsefull      Lets normalise things, be honest and open up the conversation!Lets normalise things, be honest and open up the conversation!S02 E03 Series 2 Episode 3. In this episode I talk to Rachel Flower from the BroadRoom. We discuss mindset, what to do with your bounce back loans, women in business, decision making, being pro-active and much more!.

      Lets normalise some of the challenges you and your business is going through.

      Thanks for being a fab listener and don't forget to subscribe!

      ]]>      S02 E03 Series 2 Episode 3. In this episode I talk to Rachel Flower from the BroadRoom. We discuss mindset, what to do with your bounce back loans, women in business, decision making, being pro-active and much more!.

      Lets normalise some of the challenges you and your business is going through.

      Thanks for being a fab listener and don't forget to subscribe!

      ]]>      9145a188-e698-4f8d-a0fb-480b95bcfb6fWed, 19 Aug 2020 00:00:00 +010050:36falsefull      Does your LinkedIn presence make the right impression with Nigel CliffeDoes your LinkedIn presence make the right impression with Nigel CliffeS02 E02 Series 2 Episode 2 - In this episode I talk to Nigel Cliffe from Value Exchange who shares his his LinkedIn tips & tricks together with answering your questions.

      Now more than ever your potential clients and customers are researching their next supplier or partner online. Theyโ€™re looking for what YOU offer.

      Are you proud of what theyโ€™ll find?

      Thanks for being a fab listener!   

      ]]>      S02 E02 Series 2 Episode 2 - In this episode I talk to Nigel Cliffe from Value Exchange who shares his his LinkedIn tips & tricks together with answering your questions.

      Now more than ever your potential clients and customers are researching their next supplier or partner online. Theyโ€™re looking for what YOU offer.

      Are you proud of what theyโ€™ll find?

      Thanks for being a fab listener!   

      ]]>      205f521f-1c6e-4514-8208-4942432c2427Wed, 05 Aug 2020 00:00:00 +010001:04:13falsefull      Video Marketing - Top Tips & How to be a great host!Video Marketing - Top Tips & How to be a great host!S02 E01 Series 2 Episode 1 - Wow it's series 2! How exciting! In this episode, I talk to the one and only Pascal Fintoni, discussing the best approach to video. We talk about the the key principles of video marketing, how to be a great host, some of the best apps that are out there that and much more! Thanks for being a fab listener!   

      ]]>      S02 E01 Series 2 Episode 1 - Wow it's series 2! How exciting! In this episode, I talk to the one and only Pascal Fintoni, discussing the best approach to video. We talk about the the key principles of video marketing, how to be a great host, some of the best apps that are out there that and much more! Thanks for being a fab listener!   

      ]]>      d6b2dc45-af46-4471-837d-e0cfb7023801Wed, 22 Jul 2020 00:00:00 +010001:01:37falsefull      Employment Law, Furlough, Redundancies, Lay-offs, Short time working - Paul Grindley from Winston SolicitorsEmployment Law, Furlough, Redundancies, Lay-offs, Short time working - Paul Grindley from Winston SolicitorsS01 E08 Series 1 Episode 8 - This is an archive of live video Q and A's streamed online. In this episode I was joined by Paul Grindley from Winston Solicitors discussing Employment Law, Furlough, Redundancies, Lay-offs and Short time working!

      How will you exit #furlough?

      Have you considered #lay-offs?

      Do you need to #restructure?

      Have you thought about short time working?

      What about holidays and annual leave? Should you force all employees to take some leave now?

      Have you been offered a settlement agreement?

      ]]>      S01 E08 Series 1 Episode 8 - This is an archive of live video Q and A's streamed online. In this episode I was joined by Paul Grindley from Winston Solicitors discussing Employment Law, Furlough, Redundancies, Lay-offs and Short time working!

      How will you exit #furlough?

      Have you considered #lay-offs?

      Do you need to #restructure?

      Have you thought about short time working?

      What about holidays and annual leave? Should you force all employees to take some leave now?

      Have you been offered a settlement agreement?

      ]]>      694e30bc-487d-4738-8056-e64a6416ede1Wed, 08 Jul 2020 00:00:00 +010046:47falsefull      Mental Health how to look after yourself and your teams during a crisisMental Health how to look after yourself and your teams during a crisisS01 E07 Series 1 Episode 7 - In this episode I chat to Harry Bliss from Champion Health where we answered your mental health questions. Giving lots of tips, tools and practical guidance for a better mental health. Enjoy!

      This series, Coronavirus lockdown is an archive of live video Q and A's streamed online.

      ]]>      S01 E07 Series 1 Episode 7 - In this episode I chat to Harry Bliss from Champion Health where we answered your mental health questions. Giving lots of tips, tools and practical guidance for a better mental health. Enjoy!

      This series, Coronavirus lockdown is an archive of live video Q and A's streamed online.

      ]]>      193feb44-6167-41ce-89dc-0e158f1babb6Mon, 15 Jun 2020 00:00:00 +010035:20falsefull      Consumer Behaviour & Behavioural Economics are changing the way we buy - Laura Morris from Trinity McQueenConsumer Behaviour & Behavioural Economics are changing the way we buy - Laura Morris from Trinity McQueenS01 E06 Series 1 Episode 6 - This is an archive of live video Q and A's streamed online. #ConsumerBehaviour & #BehaviouralEconomics are changing the way we buy. In this episode I chat to Laura Morris from Trinity McQueen discussing how the #CoronavirusCrisis will impact a huge shift in our #behaviour, how we buy, and what becomes important to us. Enjoy.

      ]]>      S01 E06 Series 1 Episode 6 - This is an archive of live video Q and A's streamed online. #ConsumerBehaviour & #BehaviouralEconomics are changing the way we buy. In this episode I chat to Laura Morris from Trinity McQueen discussing how the #CoronavirusCrisis will impact a huge shift in our #behaviour, how we buy, and what becomes important to us. Enjoy.

      ]]>      cf088f0b-d890-4172-9439-fd24d7f826f3Sun, 10 May 2020 00:00:00 +010041:21falsefull      Ed Miliband shadow business & energy secretary discussing business supportEd Miliband shadow business & energy secretary discussing business supportS01 E05 Series 1 Episode 5. This is an archive of live video Q and A's streamed online. In this episode I was joined by Nikki Towler from VirtualDCS and we were absolutely delighted to welcome former Labour leader, Ed Miliband, now shadow business & energy secretary!

      At the time he was campaigning to change the CBILs loan scheme to give 100% underwriting by government.

      He was very extremely open, very engaging and honest.

      ]]>      S01 E05 Series 1 Episode 5. This is an archive of live video Q and A's streamed online. In this episode I was joined by Nikki Towler from VirtualDCS and we were absolutely delighted to welcome former Labour leader, Ed Miliband, now shadow business & energy secretary!

      At the time he was campaigning to change the CBILs loan scheme to give 100% underwriting by government.

      He was very extremely open, very engaging and honest.

      ]]>      252126c7-6e6f-42d9-8733-32dd5aa8c076Wed, 29 Apr 2020 00:00:00 +010001:09:23falsefull      Leeds City Council Covid19 Business Response - Eve Roodhouse, Chief Officer for Economic DevelopmentLeeds City Council Covid19 Business Response - Eve Roodhouse, Chief Officer for Economic DevelopmentS01 E04 Series 1 Episode 4. This is an archive of live video Q and A's streamed online. In this episode I was delighted to be joined by Eve Roodhouse, Chief Officer for Economic Development. Answering your questions on everything from Business Grants, to Rates Relief, PPE to Testing & Business Support to How we as a region are going to recover from this.

      ]]>      S01 E04 Series 1 Episode 4. This is an archive of live video Q and A's streamed online. In this episode I was delighted to be joined by Eve Roodhouse, Chief Officer for Economic Development. Answering your questions on everything from Business Grants, to Rates Relief, PPE to Testing & Business Support to How we as a region are going to recover from this.

      ]]>      17cf6c48-8349-4dd9-97c6-79d9cd0ec6d7Wed, 22 Apr 2020 00:00:00 +010050:55falsefull      Turning your business into an efficient automated machine - Sarah Small from ADIGITALMETurning your business into an efficient automated machine - Sarah Small from ADIGITALMES01 E03 Series 1 Episode 3. This is an archive of live video Q and A's streamed online. In this episode I chat to Sarah Small from ADIGITALME discussing business processes & automation. From finance to onboarding and from marketing to admin. Enjoy.

      ]]>      S01 E03 Series 1 Episode 3. This is an archive of live video Q and A's streamed online. In this episode I chat to Sarah Small from ADIGITALME discussing business processes & automation. From finance to onboarding and from marketing to admin. Enjoy.

      ]]>      db017722-6dbc-48e0-bcca-a70f87e9c0c7Wed, 15 Apr 2020 00:00:00 +010038:27falsefull      Crisis Communication Best Practices and Techniques for internal and external comms - Adam Roney, Calls9Crisis Communication Best Practices and Techniques for internal and external comms - Adam Roney, Calls9S01 E02 Series 1 Episode 2 - Welcome to series 1 "Coronavirus lockdown". This is an archive of live video Q and A's streamed online. In this episode I chat to Adam Roney from Calls 9, asking him what are the best practices and techniques for organisations to manage their internal and external comms, right in the middle of Coronavirus chaos! Enjoy.

      ]]>      S01 E02 Series 1 Episode 2 - Welcome to series 1 "Coronavirus lockdown". This is an archive of live video Q and A's streamed online. In this episode I chat to Adam Roney from Calls 9, asking him what are the best practices and techniques for organisations to manage their internal and external comms, right in the middle of Coronavirus chaos! Enjoy.

      ]]>      ff5d541a-9017-47f1-80f2-39db98747232Wed, 01 Apr 2020 00:00:00 +010041:17falsefull      Cashflow to Tax, Business Loans to Grants - James Fry - Garbutt and ElliottCashflow to Tax, Business Loans to Grants - James Fry - Garbutt and ElliottS01 E01 Series 1 Episode 1 - "Coronavirus lockdown". This is an archive of live video Q and A's streamed online dating back to 26th March 2020, only three days after the UK government announced the lockdown. We set up a Facebook group for local businesses to find support during the coronavirus chaos that followed in this first episode, I chat to James Fry from Garbutt and Elliott Accountants.

      It was only three days after furlough loans and grants had been announced and I threw it all at him. James is great. He's one of very few accountants who really gets your business and ask you the important questions. Enjoy.

      ]]>      S01 E01 Series 1 Episode 1 - "Coronavirus lockdown". This is an archive of live video Q and A's streamed online dating back to 26th March 2020, only three days after the UK government announced the lockdown. We set up a Facebook group for local businesses to find support during the coronavirus chaos that followed in this first episode, I chat to James Fry from Garbutt and Elliott Accountants.

      It was only three days after furlough loans and grants had been announced and I threw it all at him. James is great. He's one of very few accountants who really gets your business and ask you the important questions. Enjoy.

      ]]>      22d8bf0c-4d47-4034-8d64-fa0cd145ce00Thu, 26 Mar 2020 00:00:00 +010043:54falsefull      Trailer to The Jonny Ross Audio ExperienceTrailer to The Jonny Ross Audio ExperienceListen to the Jonny Ross Audio Experience!

      Be inspired, grow your business & make marketing easy!

      ]]>      Listen to the Jonny Ross Audio Experience!

      Be inspired, grow your business & make marketing easy!

      ]]>      c7a8ad4b-2882-4372-861b-485abfdbec02Sun, 01 Mar 2020 00:00:00 +010000:41falsetrailer