<?xml version="1.0" encoding="UTF-8"?><?xml-stylesheet href="https://feeds.captivate.fm/style.xsl" type="text/xsl"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:podcast="https://podcastindex.org/namespace/1.0"><channel><atom:link href="https://feeds.captivate.fm/the-knowledge-panel/" rel="self" type="application/rss+xml"/><title><![CDATA[The Knowledge Panel]]></title><podcast:guid>44af9288-a44c-5a14-8b30-a876bd5e38e1</podcast:guid><lastBuildDate>Mon, 21 Aug 2023 08:00:12 +0000</lastBuildDate><generator>Captivate.fm</generator><language><![CDATA[en]]></language><copyright><![CDATA[Copyright 2023 InLinks.net]]></copyright><managingEditor>InLinks.net</managingEditor><itunes:summary><![CDATA[“The Knowledge Panel” - brought to you by InLinks.net - is a monthly show, with each episode focusing on one key topical SEO question and featuring a panel of SEO experts, hosted by Genie Jones.

Topics discussed so far include:
- Are Keywords Dead?
- What Schema Matters?
- How is AI reshaping SEO?]]></itunes:summary><image><url>https://artwork.captivate.fm/f3cd6ca4-5a23-41df-9995-dcd82c4945b1/LnPXR8aN5J08Bu-dEshbQyJB.jpg</url><title>The Knowledge Panel</title><link><![CDATA[https://the-knowledge-panel.captivate.fm]]></link></image><itunes:image href="https://artwork.captivate.fm/f3cd6ca4-5a23-41df-9995-dcd82c4945b1/LnPXR8aN5J08Bu-dEshbQyJB.jpg"/><itunes:owner><itunes:name>InLinks.net</itunes:name></itunes:owner><itunes:author>InLinks.net</itunes:author><description>“The Knowledge Panel” - brought to you by InLinks.net - is a monthly show, with each episode focusing on one key topical SEO question and featuring a panel of SEO experts, hosted by Genie Jones.

Topics discussed so far include:
- Are Keywords Dead?
- What Schema Matters?
- How is AI reshaping SEO?</description><link>https://the-knowledge-panel.captivate.fm</link><atom:link href="https://pubsubhubbub.appspot.com" rel="hub"/><itunes:subtitle><![CDATA[“The Knowledge Panel” - brought to you by InLinks.net - is a monthly show, with each episode focusing on one key topical SEO question and featuring a panel of SEO experts, hosted by Genie Jones.]]></itunes:subtitle><itunes:explicit>no</itunes:explicit><itunes:type>episodic</itunes:type><itunes:category text="Business"><itunes:category text="Marketing"/></itunes:category><itunes:category text="Business"></itunes:category><itunes:category text="Education"></itunes:category><podcast:locked>no</podcast:locked><podcast:medium>podcast</podcast:medium><item><title>How to build an SEO-friendly content marketing strategy</title><itunes:title>How to build an SEO-friendly content marketing strategy</itunes:title><description><![CDATA[<p>"How to build an SEO-friendly content marketing strategy" - InLinks Knowledge Panel episode with Chima Mmeje, Edward Ziubrzynski, Martin Huntbach and Holly Cartlidge.</p>]]></description><content:encoded><![CDATA[<p>"How to build an SEO-friendly content marketing strategy" - InLinks Knowledge Panel episode with Chima Mmeje, Edward Ziubrzynski, Martin Huntbach and Holly Cartlidge.</p>]]></content:encoded><link><![CDATA[https://the-knowledge-panel.captivate.fm]]></link><guid isPermaLink="false">ed478fdc-a8b3-4e9e-9c8a-520c8630c06e</guid><itunes:image href="https://artwork.captivate.fm/f3cd6ca4-5a23-41df-9995-dcd82c4945b1/LnPXR8aN5J08Bu-dEshbQyJB.jpg"/><dc:creator><![CDATA[InLinks.net]]></dc:creator><pubDate>Mon, 21 Aug 2023 09:00:00 +0100</pubDate><enclosure url="https://podcasts.captivate.fm/media/8e9a8cc6-2c5b-44d9-b326-a64315034955/38-knowledge-panel-20211018T231948-565247-mixdown.mp3" length="71395338" type="audio/mpeg"/><itunes:duration>49:18</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>38</itunes:episode><podcast:episode>38</podcast:episode><itunes:author>InLinks.net</itunes:author></item><item><title>What can SEO learn from Digital PR?</title><itunes:title>What can SEO learn from Digital PR?</itunes:title><description><![CDATA[<p>"What can SEO learn from Digital PR?" InLinks Knowledge Panel with Darren Kingman, Eva Cheng and Isa Lavs. Hosted by Genie Jones.</p>]]></description><content:encoded><![CDATA[<p>"What can SEO learn from Digital PR?" InLinks Knowledge Panel with Darren Kingman, Eva Cheng and Isa Lavs. Hosted by Genie Jones.</p>]]></content:encoded><link><![CDATA[https://the-knowledge-panel.captivate.fm]]></link><guid isPermaLink="false">dec579e2-c7e5-42b9-90c2-90fbe0e04f51</guid><itunes:image href="https://artwork.captivate.fm/f3cd6ca4-5a23-41df-9995-dcd82c4945b1/LnPXR8aN5J08Bu-dEshbQyJB.jpg"/><dc:creator><![CDATA[InLinks.net]]></dc:creator><pubDate>Mon, 17 Jul 2023 09:00:00 +0100</pubDate><enclosure url="https://podcasts.captivate.fm/media/e45d728a-3c94-430c-b46e-621af5a4e71b/37-knowledge-panel-20211018T231948-565247-mixdown.mp3" length="61586418" type="audio/mpeg"/><itunes:duration>42:29</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>37</itunes:episode><podcast:episode>37</podcast:episode><itunes:author>InLinks.net</itunes:author></item><item><title>Becoming an SEO freelancer - The Knowledge Panel Episode 36</title><itunes:title>Becoming an SEO freelancer - The Knowledge Panel Episode 36</itunes:title><description><![CDATA[<p>What does it take to become an SEO freelancer? And how do you run a successful SEO freelance operation? This month the Knowledge Panel show sees Genie Jones interview Natalie Arney, Nick LeRoy and Lukasz Zelezny.</p>]]></description><content:encoded><![CDATA[<p>What does it take to become an SEO freelancer? And how do you run a successful SEO freelance operation? This month the Knowledge Panel show sees Genie Jones interview Natalie Arney, Nick LeRoy and Lukasz Zelezny.</p>]]></content:encoded><link><![CDATA[https://inlinks.com/knowledge-panel-shows/becoming-an-seo-freelancer-the-knowledge-panel-episode-36/]]></link><guid isPermaLink="false">96545cac-09cd-4a58-97c8-14572ecffb61</guid><itunes:image href="https://artwork.captivate.fm/f3cd6ca4-5a23-41df-9995-dcd82c4945b1/LnPXR8aN5J08Bu-dEshbQyJB.jpg"/><dc:creator><![CDATA[InLinks.net]]></dc:creator><pubDate>Mon, 19 Jun 2023 09:00:00 +0100</pubDate><enclosure url="https://podcasts.captivate.fm/media/d29d16cf-7764-4c35-ba91-08e0099375fe/36-knowledge-panel-20211018T231948-565247-mixdown.mp3" length="75105710" type="audio/mpeg"/><itunes:duration>51:52</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>36</itunes:episode><podcast:episode>36</podcast:episode><itunes:author>InLinks.net</itunes:author></item><item><title>Analytics for Content Websites</title><itunes:title>Analytics for Content Websites</itunes:title><description><![CDATA[<p>This month the Knowledge Panel show discusses how to use your analytics package for content-driven websites - hosted by Genie Jones, with Sara Taher and Marco Giordano.</p>]]></description><content:encoded><![CDATA[<p>This month the Knowledge Panel show discusses how to use your analytics package for content-driven websites - hosted by Genie Jones, with Sara Taher and Marco Giordano.</p>]]></content:encoded><link><![CDATA[https://inlinks.com/knowledge-panel-shows/analytics-for-content-websites-the-knowledge-panel-show-episode-35/]]></link><guid isPermaLink="false">645d57b1-cd48-47dd-862e-7c73606f177a</guid><itunes:image href="https://artwork.captivate.fm/f3cd6ca4-5a23-41df-9995-dcd82c4945b1/LnPXR8aN5J08Bu-dEshbQyJB.jpg"/><dc:creator><![CDATA[InLinks.net]]></dc:creator><pubDate>Mon, 15 May 2023 09:00:00 +0100</pubDate><enclosure url="https://podcasts.captivate.fm/media/dfd87112-3e73-4bc0-8de2-53077395d031/35-knowledge-panel.mp3" length="60155486" type="audio/mpeg"/><itunes:duration>41:30</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>35</itunes:episode><podcast:episode>35</podcast:episode><itunes:author>InLinks.net</itunes:author></item><item><title>Technical SEO in 2023</title><itunes:title>Technical SEO in 2023</itunes:title><description><![CDATA[<p>In this episode of the Knowledge Panel Show, we’re discussing technical SEO in 2023, with&nbsp;<a href="https://www.linkedin.com/in/andreas-artios/" rel="noopener noreferrer" target="_blank">Andreas Voniatis</a>,&nbsp;<a href="https://www.linkedin.com/in/ritu-goel-6a070aa3/" rel="noopener noreferrer" target="_blank">Ritu Goel</a>,&nbsp;<a href="https://www.linkedin.com/in/nikkiroseh/" rel="noopener noreferrer" target="_blank">Nikki Halliwell</a>&nbsp;and&nbsp;<a href="https://www.linkedin.com/in/sergebezborodov/" rel="noopener noreferrer" target="_blank">Serge Bezborodov</a>. Hosted by&nbsp;<a href="https://www.linkedin.com/in/genie-jones/" rel="noopener noreferrer" target="_blank">Genie Jones</a>.</p>]]></description><content:encoded><![CDATA[<p>In this episode of the Knowledge Panel Show, we’re discussing technical SEO in 2023, with&nbsp;<a href="https://www.linkedin.com/in/andreas-artios/" rel="noopener noreferrer" target="_blank">Andreas Voniatis</a>,&nbsp;<a href="https://www.linkedin.com/in/ritu-goel-6a070aa3/" rel="noopener noreferrer" target="_blank">Ritu Goel</a>,&nbsp;<a href="https://www.linkedin.com/in/nikkiroseh/" rel="noopener noreferrer" target="_blank">Nikki Halliwell</a>&nbsp;and&nbsp;<a href="https://www.linkedin.com/in/sergebezborodov/" rel="noopener noreferrer" target="_blank">Serge Bezborodov</a>. Hosted by&nbsp;<a href="https://www.linkedin.com/in/genie-jones/" rel="noopener noreferrer" target="_blank">Genie Jones</a>.</p>]]></content:encoded><link><![CDATA[https://inlinks.com/knowledge-panel-shows/technical-seo-in-2023-the-knowledge-panel-show-episode-34/]]></link><guid isPermaLink="false">539d4bb5-17ab-405d-b14c-1e9e8eae56eb</guid><itunes:image href="https://artwork.captivate.fm/f3cd6ca4-5a23-41df-9995-dcd82c4945b1/LnPXR8aN5J08Bu-dEshbQyJB.jpg"/><dc:creator><![CDATA[InLinks.net]]></dc:creator><pubDate>Mon, 17 Apr 2023 09:00:00 +0100</pubDate><enclosure url="https://podcasts.captivate.fm/media/a0785f0c-3d90-4d22-9636-55b6d0f688e3/34-knowledge-panel-mixdown.mp3" length="64203262" type="audio/mpeg"/><itunes:duration>44:16</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>34</itunes:episode><podcast:episode>34</podcast:episode><itunes:author>InLinks.net</itunes:author></item><item><title>How to Use AI to Generate Content for SEO</title><itunes:title>How to Use AI to Generate Content for SEO</itunes:title><description><![CDATA[<p>Is it a good idea to use AI to generate content? And if so, what is the best way of going about doing it? That’s what we’re discussing of Episode 33 of the Knowledge Panel Show with&nbsp;<a href="https://www.linkedin.com/in/ajghergich/" rel="noopener noreferrer" target="_blank">A.J. Ghergich</a>,&nbsp;<a href="https://www.linkedin.com/in/juliaemccoy/" rel="noopener noreferrer" target="_blank">Julia McCoy</a>&nbsp;and&nbsp;<a href="https://www.linkedin.com/in/nadyakhoja/" rel="noopener noreferrer" target="_blank">Nadya Khoja</a>.</p>]]></description><content:encoded><![CDATA[<p>Is it a good idea to use AI to generate content? And if so, what is the best way of going about doing it? That’s what we’re discussing of Episode 33 of the Knowledge Panel Show with&nbsp;<a href="https://www.linkedin.com/in/ajghergich/" rel="noopener noreferrer" target="_blank">A.J. Ghergich</a>,&nbsp;<a href="https://www.linkedin.com/in/juliaemccoy/" rel="noopener noreferrer" target="_blank">Julia McCoy</a>&nbsp;and&nbsp;<a href="https://www.linkedin.com/in/nadyakhoja/" rel="noopener noreferrer" target="_blank">Nadya Khoja</a>.</p>]]></content:encoded><link><![CDATA[https://inlinks.com/knowledge-panel-shows/using-ai-to-generate-content-knowledge-panel-show-episode-33/]]></link><guid isPermaLink="false">c1d7d756-fc74-493c-a5eb-6d532218112d</guid><itunes:image href="https://artwork.captivate.fm/f3cd6ca4-5a23-41df-9995-dcd82c4945b1/LnPXR8aN5J08Bu-dEshbQyJB.jpg"/><dc:creator><![CDATA[InLinks.net]]></dc:creator><pubDate>Thu, 16 Mar 2023 09:00:00 +0100</pubDate><enclosure url="https://podcasts.captivate.fm/media/6d01c3d9-e7e0-48a0-97bc-bd8291bfb4eb/33-knowledge-panel-mixdown.mp3" length="72714008" type="audio/mpeg"/><itunes:duration>50:11</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>33</itunes:episode><podcast:episode>33</podcast:episode><itunes:author>InLinks.net</itunes:author></item><item><title>What creative content works best for SEO in 2023?</title><itunes:title>What creative content works best for SEO in 2023?</itunes:title><description><![CDATA[<p>It’s often the case that SEOs and creative content producers don’t work closely enough together. So how can this be resolved and what creative content works best for SEO? That’s what we’re discussing in episode 32 of the Knowledge Panel with&nbsp;<a href="https://www.linkedin.com/in/genie-jones/" rel="noopener noreferrer" target="_blank">Genie Jones</a>,&nbsp;<a href="https://www.linkedin.com/in/armarni-lane/" rel="noopener noreferrer" target="_blank">Armarni Lane</a>,&nbsp;<a href="https://www.linkedin.com/in/ionatownsley/" rel="noopener noreferrer" target="_blank">Iona Townsley</a>,&nbsp;<a href="https://www.linkedin.com/in/hope-anderson-672983174/" rel="noopener noreferrer" target="_blank">Hope Anderson</a>&nbsp;and&nbsp;<a href="https://www.linkedin.com/in/kirsty-elise-noonan-281255163/" rel="noopener noreferrer" target="_blank">Kirsty-Elise Noonan</a>.</p>]]></description><content:encoded><![CDATA[<p>It’s often the case that SEOs and creative content producers don’t work closely enough together. So how can this be resolved and what creative content works best for SEO? That’s what we’re discussing in episode 32 of the Knowledge Panel with&nbsp;<a href="https://www.linkedin.com/in/genie-jones/" rel="noopener noreferrer" target="_blank">Genie Jones</a>,&nbsp;<a href="https://www.linkedin.com/in/armarni-lane/" rel="noopener noreferrer" target="_blank">Armarni Lane</a>,&nbsp;<a href="https://www.linkedin.com/in/ionatownsley/" rel="noopener noreferrer" target="_blank">Iona Townsley</a>,&nbsp;<a href="https://www.linkedin.com/in/hope-anderson-672983174/" rel="noopener noreferrer" target="_blank">Hope Anderson</a>&nbsp;and&nbsp;<a href="https://www.linkedin.com/in/kirsty-elise-noonan-281255163/" rel="noopener noreferrer" target="_blank">Kirsty-Elise Noonan</a>.</p>]]></content:encoded><link><![CDATA[https://inlinks.com/knowledge-panel-shows/what-creative-content-works-best-for-seo-in-2023-knowledge-panel-show-episode-32/]]></link><guid isPermaLink="false">3cf95f25-e8c4-4ae0-8539-265e1ebb8778</guid><itunes:image href="https://artwork.captivate.fm/f3cd6ca4-5a23-41df-9995-dcd82c4945b1/LnPXR8aN5J08Bu-dEshbQyJB.jpg"/><dc:creator><![CDATA[InLinks.net]]></dc:creator><pubDate>Mon, 20 Feb 2023 09:00:00 +0100</pubDate><enclosure url="https://podcasts.captivate.fm/media/fca58ec4-c4b9-465d-9850-d4ee0f3a1aaf/32-knowledge-panel-mixdown.mp3" length="83173894" type="audio/mpeg"/><itunes:duration>57:27</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>32</itunes:episode><podcast:episode>32</podcast:episode><itunes:author>InLinks.net</itunes:author></item><item><title>How to avoid digital marketing burnout</title><itunes:title>How to avoid digital marketing burnout</itunes:title><description><![CDATA[<p>Are you working too hard? How do you protect your mental and physical health in 2023 and ensure that you avoid digital marketing burnout? That’s what we’re discussing in episode 31 of the Knowledge Panel Show – hosted by Genie Jones, with guests Si Shangase, Pam Aungst Cronin and Caspian Turner.</p>]]></description><content:encoded><![CDATA[<p>Are you working too hard? How do you protect your mental and physical health in 2023 and ensure that you avoid digital marketing burnout? That’s what we’re discussing in episode 31 of the Knowledge Panel Show – hosted by Genie Jones, with guests Si Shangase, Pam Aungst Cronin and Caspian Turner.</p>]]></content:encoded><link><![CDATA[https://inlinks.com/knowledge-panel-shows/how-to-avoid-digital-marketing-burnout-knowledge-panel-show-episode-31/]]></link><guid isPermaLink="false">eea50929-3885-4310-84fe-2e0cc2767867</guid><itunes:image href="https://artwork.captivate.fm/f3cd6ca4-5a23-41df-9995-dcd82c4945b1/LnPXR8aN5J08Bu-dEshbQyJB.jpg"/><dc:creator><![CDATA[InLinks.net]]></dc:creator><pubDate>Mon, 16 Jan 2023 09:00:00 +0100</pubDate><enclosure url="https://podcasts.captivate.fm/media/7020babb-f073-4a56-a972-20332531fe08/31-knowledge-panel-mixdown.mp3" length="68337886" type="audio/mpeg"/><itunes:duration>47:09</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>31</itunes:episode><podcast:episode>31</podcast:episode><itunes:author>InLinks.net</itunes:author></item><item><title>How to find your dream SEO job in 2023</title><itunes:title>How to find your dream SEO job in 2023</itunes:title><description><![CDATA[<p>Are you thinking of moving on to a different SEO role in 2023? In episode 30 of the InLinks Knowledge Panel we're exploring how to find your dream SEO job in 2023 with <a href="https://www.linkedin.com/in/katherine-nwanorue/" rel="noopener noreferrer" target="_blank">Katherine Nwanorue</a>, <a href="https://www.linkedin.com/in/oritsimu/" rel="noopener noreferrer" target="_blank">Orit Mutznik</a> and <a href="https://www.linkedin.com/in/paigehobart/" rel="noopener noreferrer" target="_blank">Paige Hobart</a> - hosted by <a href="https://www.linkedin.com/in/dixonjones/" rel="noopener noreferrer" target="_blank">Dixon Jones</a>.</p>]]></description><content:encoded><![CDATA[<p>Are you thinking of moving on to a different SEO role in 2023? In episode 30 of the InLinks Knowledge Panel we're exploring how to find your dream SEO job in 2023 with <a href="https://www.linkedin.com/in/katherine-nwanorue/" rel="noopener noreferrer" target="_blank">Katherine Nwanorue</a>, <a href="https://www.linkedin.com/in/oritsimu/" rel="noopener noreferrer" target="_blank">Orit Mutznik</a> and <a href="https://www.linkedin.com/in/paigehobart/" rel="noopener noreferrer" target="_blank">Paige Hobart</a> - hosted by <a href="https://www.linkedin.com/in/dixonjones/" rel="noopener noreferrer" target="_blank">Dixon Jones</a>.</p>]]></content:encoded><link><![CDATA[https://inlinks.com/knowledge-panel-shows/how-to-find-your-dream-seo-job-in-2023/]]></link><guid isPermaLink="false">e78b39a1-8c0f-4387-ac2a-b8ad2bf6931c</guid><itunes:image href="https://artwork.captivate.fm/f3cd6ca4-5a23-41df-9995-dcd82c4945b1/LnPXR8aN5J08Bu-dEshbQyJB.jpg"/><dc:creator><![CDATA[InLinks.net]]></dc:creator><pubDate>Mon, 19 Dec 2022 09:00:00 +0100</pubDate><enclosure url="https://podcasts.captivate.fm/media/10f3f3f6-1295-43d1-a45e-67387e83731f/30-knowledge-panel-mixdown.mp3" length="62054558" type="audio/mpeg"/><itunes:duration>42:41</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>30</itunes:episode><podcast:episode>30</podcast:episode><itunes:author>InLinks.net</itunes:author></item><item><title>Link Building That Works NOW – Knowledge Panel Show Episode 29</title><itunes:title>Link Building That Works NOW – Knowledge Panel Show Episode 29</itunes:title><description><![CDATA[<p>Knowledge Panel Show Episode 29: What link building strategies work now?</p><p>Joining Dixon Jones on Episode 29 of the Knowledge Panel Show are&nbsp;<a href="https://www.linkedin.com/in/bibiraven/" rel="noopener noreferrer" target="_blank">Bibi Raven</a>,&nbsp;<a href="https://www.linkedin.com/in/eva-cheng-pr/" rel="noopener noreferrer" target="_blank">Eva Cheng</a>,&nbsp;<a href="https://www.linkedin.com/in/debbiechew/" rel="noopener noreferrer" target="_blank">Debbie Chew</a>&nbsp;and&nbsp;<a href="https://www.linkedin.com/in/aaronanderson22/" rel="noopener noreferrer" target="_blank">Aaron Anderson</a>.</p>]]></description><content:encoded><![CDATA[<p>Knowledge Panel Show Episode 29: What link building strategies work now?</p><p>Joining Dixon Jones on Episode 29 of the Knowledge Panel Show are&nbsp;<a href="https://www.linkedin.com/in/bibiraven/" rel="noopener noreferrer" target="_blank">Bibi Raven</a>,&nbsp;<a href="https://www.linkedin.com/in/eva-cheng-pr/" rel="noopener noreferrer" target="_blank">Eva Cheng</a>,&nbsp;<a href="https://www.linkedin.com/in/debbiechew/" rel="noopener noreferrer" target="_blank">Debbie Chew</a>&nbsp;and&nbsp;<a href="https://www.linkedin.com/in/aaronanderson22/" rel="noopener noreferrer" target="_blank">Aaron Anderson</a>.</p>]]></content:encoded><link><![CDATA[https://inlinks.com/knowledge-panel-shows/link-building-that-works-now-knowledge-panel-show-episode-29/]]></link><guid isPermaLink="false">0168440c-419b-4020-b01e-48bc25265444</guid><itunes:image href="https://artwork.captivate.fm/f3cd6ca4-5a23-41df-9995-dcd82c4945b1/LnPXR8aN5J08Bu-dEshbQyJB.jpg"/><dc:creator><![CDATA[InLinks.net]]></dc:creator><pubDate>Mon, 21 Nov 2022 09:00:00 +0100</pubDate><enclosure url="https://podcasts.captivate.fm/media/86819345-9a18-4d3b-a8ae-d781babc631c/29-knowledge-panel-mixdown.mp3" length="68967346" type="audio/mpeg"/><itunes:duration>47:29</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>29</itunes:episode><podcast:episode>29</podcast:episode><itunes:author>InLinks.net</itunes:author></item><item><title>How digital PR intersects with SEO</title><itunes:title>How digital PR intersects with SEO</itunes:title><description><![CDATA[<p>What are the key elements of digital PR that cross pathswith SEO? That’s what we’re covering on Episode 28 of the Knowledge Panel.</p><p>Joining DIXON JONES are LEIGHANNE MAKRYGIANNIS, NATALIE ARNEY, HANA BEDNAROVA &amp; LUKE BUDKA.</p>]]></description><content:encoded><![CDATA[<p>What are the key elements of digital PR that cross pathswith SEO? That’s what we’re covering on Episode 28 of the Knowledge Panel.</p><p>Joining DIXON JONES are LEIGHANNE MAKRYGIANNIS, NATALIE ARNEY, HANA BEDNAROVA &amp; LUKE BUDKA.</p>]]></content:encoded><link><![CDATA[https://inlinks.com/help/how-digital-pr-intersects-with-seo/]]></link><guid isPermaLink="false">ac602cd8-e067-4e09-beba-e845ebd5f6d0</guid><itunes:image href="https://artwork.captivate.fm/f3cd6ca4-5a23-41df-9995-dcd82c4945b1/LnPXR8aN5J08Bu-dEshbQyJB.jpg"/><dc:creator><![CDATA[InLinks.net]]></dc:creator><pubDate>Mon, 17 Oct 2022 09:00:00 +0100</pubDate><enclosure url="https://podcasts.captivate.fm/media/96c06e70-f91b-4bd9-b9f8-4946020e65a8/28-knowledge-panel-mixdown.mp3" length="61574172" type="audio/mpeg"/><itunes:duration>42:21</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>28</itunes:episode><podcast:episode>28</podcast:episode><itunes:author>InLinks.net</itunes:author></item><item><title>How do you target audiences using SEO?</title><itunes:title>How do you target audiences using SEO?</itunes:title><description><![CDATA[<p>A discussion on how you can be more targeted with the traffic you are driving from your organic search activities and how to better select keywords that will be more likely to attract your ideal target audience.</p><p>Hosted by Dixon Jones with <a href="https://www.linkedin.com/in/afilipa-gaspar/" rel="noopener noreferrer" target="_blank">Filipa Serra Gaspar</a>, <a href="https://www.linkedin.com/in/billie-geena-hyde-a0396919a/" rel="noopener noreferrer" target="_blank">Billie Geena Hyde</a>, <a href="https://www.linkedin.com/in/eilish-hughes-398b8189/" rel="noopener noreferrer" target="_blank">Eilish Hughes</a> and <a href="https://www.linkedin.com/in/jonas-sickler/" rel="noopener noreferrer" target="_blank">Jonas Sickler</a>. </p>]]></description><content:encoded><![CDATA[<p>A discussion on how you can be more targeted with the traffic you are driving from your organic search activities and how to better select keywords that will be more likely to attract your ideal target audience.</p><p>Hosted by Dixon Jones with <a href="https://www.linkedin.com/in/afilipa-gaspar/" rel="noopener noreferrer" target="_blank">Filipa Serra Gaspar</a>, <a href="https://www.linkedin.com/in/billie-geena-hyde-a0396919a/" rel="noopener noreferrer" target="_blank">Billie Geena Hyde</a>, <a href="https://www.linkedin.com/in/eilish-hughes-398b8189/" rel="noopener noreferrer" target="_blank">Eilish Hughes</a> and <a href="https://www.linkedin.com/in/jonas-sickler/" rel="noopener noreferrer" target="_blank">Jonas Sickler</a>. </p>]]></content:encoded><link><![CDATA[https://inlinks.net/p/the-knowledge-panel-show/]]></link><guid isPermaLink="false">eed47933-7a74-4e7c-a461-afb43cfebefc</guid><itunes:image href="https://artwork.captivate.fm/f3cd6ca4-5a23-41df-9995-dcd82c4945b1/LnPXR8aN5J08Bu-dEshbQyJB.jpg"/><dc:creator><![CDATA[InLinks.net]]></dc:creator><pubDate>Tue, 20 Sep 2022 16:00:00 +0100</pubDate><enclosure url="https://podcasts.captivate.fm/media/a943e867-8395-46a0-9ee2-2302cc51c0e0/27-knowledge-panel-mixdown.mp3" length="70581930" type="audio/mpeg"/><itunes:duration>48:37</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>27</itunes:episode><podcast:episode>27</podcast:episode><itunes:author>InLinks.net</itunes:author></item><item><title>How to use log files for SEO</title><itunes:title>How to use log files for SEO</itunes:title><description><![CDATA[<p>How should you be using log files to assist your SEO? That’s what we’re discussing on episode 26 of the Knowledge Panel show, where Dixon Jones is joined by&nbsp;<a href="https://www.linkedin.com/in/dergal/" rel="noopener noreferrer" target="_blank">Gerry White</a>&nbsp;from&nbsp;<a href="https://oda.com/" rel="noopener noreferrer" target="_blank">Oda</a>,&nbsp;<a href="https://www.linkedin.com/in/sophie-brannon-081bb294/" rel="noopener noreferrer" target="_blank">Sophie Brannon</a>&nbsp;from&nbsp;<a href="https://absolute.digital/" rel="noopener noreferrer" target="_blank">Absolute</a>&nbsp;and&nbsp;<a href="https://www.linkedin.com/in/stevenvanvessum/" rel="noopener noreferrer" target="_blank">Steven van Vessum</a>&nbsp;from&nbsp;<a href="https://www.conductor.com/" rel="noopener noreferrer" target="_blank">Conductor</a>.</p>]]></description><content:encoded><![CDATA[<p>How should you be using log files to assist your SEO? That’s what we’re discussing on episode 26 of the Knowledge Panel show, where Dixon Jones is joined by&nbsp;<a href="https://www.linkedin.com/in/dergal/" rel="noopener noreferrer" target="_blank">Gerry White</a>&nbsp;from&nbsp;<a href="https://oda.com/" rel="noopener noreferrer" target="_blank">Oda</a>,&nbsp;<a href="https://www.linkedin.com/in/sophie-brannon-081bb294/" rel="noopener noreferrer" target="_blank">Sophie Brannon</a>&nbsp;from&nbsp;<a href="https://absolute.digital/" rel="noopener noreferrer" target="_blank">Absolute</a>&nbsp;and&nbsp;<a href="https://www.linkedin.com/in/stevenvanvessum/" rel="noopener noreferrer" target="_blank">Steven van Vessum</a>&nbsp;from&nbsp;<a href="https://www.conductor.com/" rel="noopener noreferrer" target="_blank">Conductor</a>.</p>]]></content:encoded><link><![CDATA[https://inlinks.net/p/knowledge-panel-shows/how-to-use-log-files-for-seo/]]></link><guid isPermaLink="false">4236ae24-64b3-4cf7-a9cc-ea5eb33f9ba0</guid><itunes:image href="https://artwork.captivate.fm/f3cd6ca4-5a23-41df-9995-dcd82c4945b1/LnPXR8aN5J08Bu-dEshbQyJB.jpg"/><dc:creator><![CDATA[InLinks.net]]></dc:creator><pubDate>Mon, 15 Aug 2022 09:00:00 +0100</pubDate><enclosure url="https://podcasts.captivate.fm/media/f09bb96c-5dc0-4ad8-96de-106042c87a72/26-knowledge-panel-mixdown.mp3" length="67166256" type="audio/mpeg"/><itunes:duration>46:35</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>26</itunes:episode><podcast:episode>26</podcast:episode><itunes:author>InLinks.net</itunes:author></item><item><title>How to Keep Your SEO Clients Happy</title><itunes:title>How to Keep Your SEO Clients Happy</itunes:title><description><![CDATA[<p>How do you keep your SEO clients so satisfied that they’ll stay for a long time and recommend more customers to you? That’s what we’re discussing on episode 25 of the Knowledge Panel show where Dixon is joined by Himani Kankaria, Jake Gauntley, Olga Tsimaraki and Sara Moccand-Sayegh.</p>]]></description><content:encoded><![CDATA[<p>How do you keep your SEO clients so satisfied that they’ll stay for a long time and recommend more customers to you? That’s what we’re discussing on episode 25 of the Knowledge Panel show where Dixon is joined by Himani Kankaria, Jake Gauntley, Olga Tsimaraki and Sara Moccand-Sayegh.</p>]]></content:encoded><link><![CDATA[https://inlinks.net/p/knowledge-panel-shows/how-to-keep-your-seo-clients-happy/]]></link><guid isPermaLink="false">2fe576a6-a217-437e-8d55-705275e7eeae</guid><itunes:image href="https://artwork.captivate.fm/f3cd6ca4-5a23-41df-9995-dcd82c4945b1/LnPXR8aN5J08Bu-dEshbQyJB.jpg"/><dc:creator><![CDATA[InLinks.net]]></dc:creator><pubDate>Mon, 18 Jul 2022 09:00:00 +0100</pubDate><enclosure url="https://podcasts.captivate.fm/media/b98ea8b9-eee6-4a3f-b0f7-3453be827146/25-knowledge-panel-mixdown.mp3" length="67772631" type="audio/mpeg"/><itunes:duration>47:00</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>25</itunes:episode><podcast:episode>25</podcast:episode><itunes:author>InLinks.net</itunes:author></item><item><title>How SEO and PPC can work together?</title><itunes:title>How SEO and PPC can work together?</itunes:title><description><![CDATA[<p>BECKY SIMMS, NADIA MOJAHED and NAVAH HOPKINS join DAVID BAIN for episode 24 of the Knowledge Panel. </p>]]></description><content:encoded><![CDATA[<p>BECKY SIMMS, NADIA MOJAHED and NAVAH HOPKINS join DAVID BAIN for episode 24 of the Knowledge Panel. </p>]]></content:encoded><link><![CDATA[https://inlinks.net/]]></link><guid isPermaLink="false">362501e9-c4cc-4dc2-a157-82ee411f1f8e</guid><itunes:image href="https://artwork.captivate.fm/f3cd6ca4-5a23-41df-9995-dcd82c4945b1/LnPXR8aN5J08Bu-dEshbQyJB.jpg"/><dc:creator><![CDATA[InLinks.net]]></dc:creator><pubDate>Mon, 20 Jun 2022 09:00:00 +0100</pubDate><enclosure url="https://podcasts.captivate.fm/media/f26ca94b-84e5-4fca-9858-a6053459a498/24-knowledge-panel-mixdown.mp3" length="65822322" type="audio/mpeg"/><itunes:duration>45:39</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>24</itunes:episode><podcast:episode>24</podcast:episode><itunes:author>InLinks.net</itunes:author></item><item><title>SEO in Spanish vs SEO in English – the Knowledge Panel Episode 23</title><itunes:title>SEO in Spanish vs SEO in English – the Knowledge Panel Episode 23</itunes:title><description><![CDATA[<p>Is doing SEO in Spain any different to doing SEO in English speaking countries? In this episode of the Knowledge Panel, we explore whether you should be aware of any differences if you want your website to be riding the top of the SERPs in Spain.</p><p>For this episode, Dixon is joined by&nbsp;<a href="https://www.linkedin.com/in/adelinabordea/" rel="noopener noreferrer" target="_blank">Adelina Bordea</a>,&nbsp;<a href="https://www.linkedin.com/in/afilipa-gaspar/" rel="noopener noreferrer" target="_blank">Filipa Serra Gaspar</a>,&nbsp;<a href="https://www.linkedin.com/in/gemmafontane/" rel="noopener noreferrer" target="_blank">Gemma Fontané</a>&nbsp;and&nbsp;<a href="https://www.linkedin.com/in/montsecano-senior-digital-marketer/" rel="noopener noreferrer" target="_blank">Montserrat Cano</a>.</p>]]></description><content:encoded><![CDATA[<p>Is doing SEO in Spain any different to doing SEO in English speaking countries? In this episode of the Knowledge Panel, we explore whether you should be aware of any differences if you want your website to be riding the top of the SERPs in Spain.</p><p>For this episode, Dixon is joined by&nbsp;<a href="https://www.linkedin.com/in/adelinabordea/" rel="noopener noreferrer" target="_blank">Adelina Bordea</a>,&nbsp;<a href="https://www.linkedin.com/in/afilipa-gaspar/" rel="noopener noreferrer" target="_blank">Filipa Serra Gaspar</a>,&nbsp;<a href="https://www.linkedin.com/in/gemmafontane/" rel="noopener noreferrer" target="_blank">Gemma Fontané</a>&nbsp;and&nbsp;<a href="https://www.linkedin.com/in/montsecano-senior-digital-marketer/" rel="noopener noreferrer" target="_blank">Montserrat Cano</a>.</p>]]></content:encoded><link><![CDATA[https://inlinks.net/p/knowledge-panel-shows/seo-in-spanish-vs-seo-in-english-the-knowledge-panel-episode-23/]]></link><guid isPermaLink="false">fc17a94d-db1f-4885-8674-e4c2a79785cd</guid><itunes:image href="https://artwork.captivate.fm/f3cd6ca4-5a23-41df-9995-dcd82c4945b1/LnPXR8aN5J08Bu-dEshbQyJB.jpg"/><dc:creator><![CDATA[InLinks.net]]></dc:creator><pubDate>Mon, 16 May 2022 09:00:00 +0100</pubDate><enclosure url="https://podcasts.captivate.fm/media/310d5780-32b5-4f2f-8773-0894f0aebadf/23-knowledge-panel-mixdown.mp3" length="59503872" type="audio/mpeg"/><itunes:duration>41:16</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>23</itunes:episode><podcast:episode>23</podcast:episode><itunes:author>InLinks.net</itunes:author></item><item><title>Technical SEO Quick Wins</title><itunes:title>Technical SEO Quick Wins</itunes:title><description><![CDATA[<p>What are some of the most effective technical SEO quick wins in 2022? That’s what we’re discussing on episode 22 of the Knowledge Panel, with Dixon Jones joined by&nbsp;<a href="https://www.linkedin.com/in/kara-mcclure-6755305a/" rel="noopener noreferrer" target="_blank">Kara McClure</a>&nbsp;from&nbsp;<a href="https://www.mindshareworld.com/" rel="noopener noreferrer" target="_blank">Mindshare</a> and&nbsp;<a href="https://www.linkedin.com/in/wilhemina-gilbertson-davis/" rel="noopener noreferrer" target="_blank">Wilhemina Gilbertson-Davis</a>&nbsp;from&nbsp;<a href="https://twitter.com/bdigital_uk" rel="noopener noreferrer" target="_blank">B-digitalUK</a>.</p>]]></description><content:encoded><![CDATA[<p>What are some of the most effective technical SEO quick wins in 2022? That’s what we’re discussing on episode 22 of the Knowledge Panel, with Dixon Jones joined by&nbsp;<a href="https://www.linkedin.com/in/kara-mcclure-6755305a/" rel="noopener noreferrer" target="_blank">Kara McClure</a>&nbsp;from&nbsp;<a href="https://www.mindshareworld.com/" rel="noopener noreferrer" target="_blank">Mindshare</a> and&nbsp;<a href="https://www.linkedin.com/in/wilhemina-gilbertson-davis/" rel="noopener noreferrer" target="_blank">Wilhemina Gilbertson-Davis</a>&nbsp;from&nbsp;<a href="https://twitter.com/bdigital_uk" rel="noopener noreferrer" target="_blank">B-digitalUK</a>.</p>]]></content:encoded><link><![CDATA[https://inlinks.net/p/knowledge-panel-shows/the-knowledge-panel-episode-22-technical-seo-quick-wins/]]></link><guid isPermaLink="false">54b20043-e18b-4f3a-bda9-da5f9b62f451</guid><itunes:image href="https://artwork.captivate.fm/f3cd6ca4-5a23-41df-9995-dcd82c4945b1/LnPXR8aN5J08Bu-dEshbQyJB.jpg"/><dc:creator><![CDATA[InLinks.net]]></dc:creator><pubDate>Wed, 20 Apr 2022 09:00:00 +0100</pubDate><enclosure url="https://podcasts.captivate.fm/media/575ec01a-13ca-48c0-9d16-2697c88ae0e2/22-knowledge-panel-mixdown.mp3" length="59790866" type="audio/mpeg"/><itunes:duration>41:28</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>22</itunes:episode><podcast:episode>22</podcast:episode><itunes:author>InLinks.net</itunes:author></item><item><title>JavaScript SEO</title><itunes:title>JavaScript SEO</itunes:title><description><![CDATA[<p>How do you ensure that websites that are built with JavaScript are easy for search engines to find and understand? That’s what we’re going to be discussion on Episode 21 of the Knowledge Panel. Joining Dixon Jones is&nbsp;<a href="https://twitter.com/Jammer_Volts" rel="noopener noreferrer" target="_blank">Jamie Indigo</a>&nbsp;and&nbsp;<a href="https://twitter.com/joehall" rel="noopener noreferrer" target="_blank">Joe Hall</a>.</p>]]></description><content:encoded><![CDATA[<p>How do you ensure that websites that are built with JavaScript are easy for search engines to find and understand? That’s what we’re going to be discussion on Episode 21 of the Knowledge Panel. Joining Dixon Jones is&nbsp;<a href="https://twitter.com/Jammer_Volts" rel="noopener noreferrer" target="_blank">Jamie Indigo</a>&nbsp;and&nbsp;<a href="https://twitter.com/joehall" rel="noopener noreferrer" target="_blank">Joe Hall</a>.</p>]]></content:encoded><link><![CDATA[https://inlinks.net/p/knowledge-panel-shows/the-knowledge-panel-epsiode-21-javascript-seo/]]></link><guid isPermaLink="false">29bfdc3a-12ff-4fed-9d6f-8975f0a02b5a</guid><itunes:image href="https://artwork.captivate.fm/f3cd6ca4-5a23-41df-9995-dcd82c4945b1/LnPXR8aN5J08Bu-dEshbQyJB.jpg"/><dc:creator><![CDATA[InLinks.net]]></dc:creator><pubDate>Mon, 21 Mar 2022 09:00:00 +0100</pubDate><enclosure url="https://podcasts.captivate.fm/media/9b742fbf-ea00-4e26-acdc-521470d0af76/21-knowledge-panel-mixdown.mp3" length="71411664" type="audio/mpeg"/><itunes:duration>49:32</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>21</itunes:episode><podcast:episode>21</podcast:episode><itunes:author>InLinks.net</itunes:author></item><item><title>How do UX &amp; SEO go hand-in-hand?</title><itunes:title>How do UX &amp; SEO go hand-in-hand?</itunes:title><description><![CDATA[<p>User experience is constantly talked about as a progressive part of an SEO strategy – but how exactly does user experience impact SEO? That’s the topic for episode 20 of the Knowledge Panel. Joining Dixon are Aiala Icaza González from Reflect Digital, Chris Green from Torque Partnership and Hellen Benavides from giffgaff.</p>]]></description><content:encoded><![CDATA[<p>User experience is constantly talked about as a progressive part of an SEO strategy – but how exactly does user experience impact SEO? That’s the topic for episode 20 of the Knowledge Panel. Joining Dixon are Aiala Icaza González from Reflect Digital, Chris Green from Torque Partnership and Hellen Benavides from giffgaff.</p>]]></content:encoded><link><![CDATA[https://inlinks.net/p/knowledge-panel-shows/knowledge-panel-episode-20-how-does-user-experience-impact-seo/]]></link><guid isPermaLink="false">1b5ebbe0-2e40-4cd9-ade1-a4a7645ea5ae</guid><itunes:image href="https://artwork.captivate.fm/f3cd6ca4-5a23-41df-9995-dcd82c4945b1/LnPXR8aN5J08Bu-dEshbQyJB.jpg"/><dc:creator><![CDATA[InLinks.net]]></dc:creator><pubDate>Mon, 21 Feb 2022 09:00:00 +0100</pubDate><enclosure url="https://podcasts.captivate.fm/media/3c17aa84-0109-4601-8099-5341d45fe08b/20-knowledge-panel-mixdown.mp3" length="67410140" type="audio/mpeg"/><itunes:duration>46:46</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>20</itunes:episode><podcast:episode>20</podcast:episode><itunes:author>InLinks.net</itunes:author></item><item><title>SEO for Image Search</title><itunes:title>SEO for Image Search</itunes:title><description><![CDATA[<p>Are you optimizing your images for search? How much traffic are you getting from image search and how big is image search as an SEO opportunity?</p><p>We’ll be covering those questions and more in episode 19 of the Knowledge Panel Show with&nbsp;<a href="https://www.linkedin.com/in/roxana-stingu/" rel="noopener noreferrer" target="_blank">Roxana Stingu</a>&nbsp;from&nbsp;<a href="https://www.alamy.com/" rel="noopener noreferrer" target="_blank">Alamy</a>,&nbsp;<a href="https://www.linkedin.com/in/okorobka/" rel="noopener noreferrer" target="_blank">Olesia Korobka</a>&nbsp;from&nbsp;<a href="https://fajela.com/" rel="noopener noreferrer" target="_blank">Fajela</a>&nbsp;and&nbsp;<a href="https://www.linkedin.com/in/karen-julia/" rel="noopener noreferrer" target="_blank">Karen Julia</a>&nbsp;from&nbsp;<a href="https://photoseolab.com/" rel="noopener noreferrer" target="_blank">Photo SEO Lab</a>.</p>]]></description><content:encoded><![CDATA[<p>Are you optimizing your images for search? How much traffic are you getting from image search and how big is image search as an SEO opportunity?</p><p>We’ll be covering those questions and more in episode 19 of the Knowledge Panel Show with&nbsp;<a href="https://www.linkedin.com/in/roxana-stingu/" rel="noopener noreferrer" target="_blank">Roxana Stingu</a>&nbsp;from&nbsp;<a href="https://www.alamy.com/" rel="noopener noreferrer" target="_blank">Alamy</a>,&nbsp;<a href="https://www.linkedin.com/in/okorobka/" rel="noopener noreferrer" target="_blank">Olesia Korobka</a>&nbsp;from&nbsp;<a href="https://fajela.com/" rel="noopener noreferrer" target="_blank">Fajela</a>&nbsp;and&nbsp;<a href="https://www.linkedin.com/in/karen-julia/" rel="noopener noreferrer" target="_blank">Karen Julia</a>&nbsp;from&nbsp;<a href="https://photoseolab.com/" rel="noopener noreferrer" target="_blank">Photo SEO Lab</a>.</p>]]></content:encoded><link><![CDATA[https://inlinks.net/p/knowledge-panel-shows/the-knowledge-panel-episode-19-seo-for-image-search/]]></link><guid isPermaLink="false">e8da87b9-a908-4e2b-9fe7-290cce08ac6c</guid><itunes:image href="https://artwork.captivate.fm/f3cd6ca4-5a23-41df-9995-dcd82c4945b1/LnPXR8aN5J08Bu-dEshbQyJB.jpg"/><dc:creator><![CDATA[InLinks.net]]></dc:creator><pubDate>Mon, 17 Jan 2022 09:00:00 +0100</pubDate><enclosure url="https://podcasts.captivate.fm/media/e89dfb0f-81a4-4f82-885a-4b26e5c9a38b/19-knowledge-panel-mixdown.mp3" length="66100540" type="audio/mpeg"/><itunes:duration>45:51</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>19</itunes:episode><podcast:episode>19</podcast:episode><itunes:author>InLinks.net</itunes:author></item><item><title>What did SEO mean for you in 2021?</title><itunes:title>What did SEO mean for you in 2021?</itunes:title><description><![CDATA[<p>As we’re approaching the end of yet another year in SEO, we ask the question “What did 2021 mean for SEO?”</p><p>Joining Dixon to discuss that is&nbsp;<a href="https://www.linkedin.com/in/billie-geena-hyde-a0396919a/" rel="noopener noreferrer" target="_blank">Billie Hyde</a>&nbsp;from&nbsp;<a href="https://www.seoworks.co.uk/" rel="noopener noreferrer" target="_blank">The SEO Works</a>,&nbsp;<a href="https://www.linkedin.com/in/ericenge/" rel="noopener noreferrer" target="_blank">Eric Enge</a>&nbsp;from&nbsp;<a href="https://www.pilotholding.com/" rel="noopener noreferrer" target="_blank">Pilot Holding</a>&nbsp;and&nbsp;<a href="https://www.linkedin.com/in/isaline-muelhauser/" rel="noopener noreferrer" target="_blank">Isaline Mülhauser</a>&nbsp;from&nbsp;<a href="https://pilea.ch/" rel="noopener noreferrer" target="_blank">PILEA</a>.</p>]]></description><content:encoded><![CDATA[<p>As we’re approaching the end of yet another year in SEO, we ask the question “What did 2021 mean for SEO?”</p><p>Joining Dixon to discuss that is&nbsp;<a href="https://www.linkedin.com/in/billie-geena-hyde-a0396919a/" rel="noopener noreferrer" target="_blank">Billie Hyde</a>&nbsp;from&nbsp;<a href="https://www.seoworks.co.uk/" rel="noopener noreferrer" target="_blank">The SEO Works</a>,&nbsp;<a href="https://www.linkedin.com/in/ericenge/" rel="noopener noreferrer" target="_blank">Eric Enge</a>&nbsp;from&nbsp;<a href="https://www.pilotholding.com/" rel="noopener noreferrer" target="_blank">Pilot Holding</a>&nbsp;and&nbsp;<a href="https://www.linkedin.com/in/isaline-muelhauser/" rel="noopener noreferrer" target="_blank">Isaline Mülhauser</a>&nbsp;from&nbsp;<a href="https://pilea.ch/" rel="noopener noreferrer" target="_blank">PILEA</a>.</p>]]></content:encoded><link><![CDATA[https://inlinks.net/p/knowledge-panel-shows/what-did-2021-mean-for-seo-the-knowledge-panel-show-episode-18/]]></link><guid isPermaLink="false">8490f74c-5731-4788-b33c-01501631c3b3</guid><itunes:image href="https://artwork.captivate.fm/f3cd6ca4-5a23-41df-9995-dcd82c4945b1/LnPXR8aN5J08Bu-dEshbQyJB.jpg"/><dc:creator><![CDATA[InLinks.net]]></dc:creator><pubDate>Mon, 20 Dec 2021 09:00:00 +0100</pubDate><enclosure url="https://podcasts.captivate.fm/media/53656c06-4e50-4f87-8fcb-5f3b973179dc/18-knowledge-panel-mixdown.mp3" length="63442600" type="audio/mpeg"/><itunes:duration>44:01</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>18</itunes:episode><podcast:episode>18</podcast:episode><itunes:author>InLinks.net</itunes:author></item><item><title>The Fight of the Platforms</title><itunes:title>The Fight of the Platforms</itunes:title><description><![CDATA[<p>On Episode 17 of the Knowledge Panel we have a debate between 3 leading SEO and marketing experts on whether having a WordPress site, a custom-coded site or an easy site builder is best for SEO.</p><p>Representing WordPress sites is&nbsp;<a href="https://www.linkedin.com/in/jonoalderson/" rel="noopener noreferrer" target="_blank">Jono Alderson</a>&nbsp;from&nbsp;<a href="https://yoast.com/" rel="noopener noreferrer" target="_blank">Yoast</a>. On the custom coding team is&nbsp;<a href="https://www.linkedin.com/in/crystal-carter-digital/" rel="noopener noreferrer" target="_blank">Crystal Carter</a>&nbsp;from&nbsp;<a href="https://www.optixsolutions.co.uk/" rel="noopener noreferrer" target="_blank">Optix Solutions</a>&nbsp;and arguing the case for the easy site builder side is&nbsp;<a href="https://www.linkedin.com/in/russelljeffery/" rel="noopener noreferrer" target="_blank">Russ Jeffery</a>&nbsp;from&nbsp;<a href="https://www.duda.co/" rel="noopener noreferrer" target="_blank">Duda</a>.</p>]]></description><content:encoded><![CDATA[<p>On Episode 17 of the Knowledge Panel we have a debate between 3 leading SEO and marketing experts on whether having a WordPress site, a custom-coded site or an easy site builder is best for SEO.</p><p>Representing WordPress sites is&nbsp;<a href="https://www.linkedin.com/in/jonoalderson/" rel="noopener noreferrer" target="_blank">Jono Alderson</a>&nbsp;from&nbsp;<a href="https://yoast.com/" rel="noopener noreferrer" target="_blank">Yoast</a>. On the custom coding team is&nbsp;<a href="https://www.linkedin.com/in/crystal-carter-digital/" rel="noopener noreferrer" target="_blank">Crystal Carter</a>&nbsp;from&nbsp;<a href="https://www.optixsolutions.co.uk/" rel="noopener noreferrer" target="_blank">Optix Solutions</a>&nbsp;and arguing the case for the easy site builder side is&nbsp;<a href="https://www.linkedin.com/in/russelljeffery/" rel="noopener noreferrer" target="_blank">Russ Jeffery</a>&nbsp;from&nbsp;<a href="https://www.duda.co/" rel="noopener noreferrer" target="_blank">Duda</a>.</p>]]></content:encoded><link><![CDATA[https://inlinks.net/p/knowledge-panel-shows/wordpress-vs-custom-coding-vs-easy-site-builder-which-is-best-for-seo/]]></link><guid isPermaLink="false">ecd21fbc-3a7a-459e-9bc8-051853cde068</guid><itunes:image href="https://artwork.captivate.fm/f3cd6ca4-5a23-41df-9995-dcd82c4945b1/LnPXR8aN5J08Bu-dEshbQyJB.jpg"/><dc:creator><![CDATA[InLinks.net]]></dc:creator><pubDate>Mon, 15 Nov 2021 09:00:00 +0100</pubDate><enclosure url="https://podcasts.captivate.fm/media/80cf00a5-9186-4041-9be9-78f94ddf9cee/17-knowledge-panel-mixdown.mp3" length="53943708" type="audio/mpeg"/><itunes:duration>37:25</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>17</itunes:episode><podcast:episode>17</podcast:episode><itunes:author>InLinks.net</itunes:author></item><item><title>YouTube and Podcast SEO</title><itunes:title>YouTube and Podcast SEO</itunes:title><description><![CDATA[<p>Is obtaining organic YouTube and podcast success very different to conventional SEO for Google? How do you SEO for YouTube and podcasting and are there tactics and principles used in optimizing video and audio that would also be applied to traditional SEO? That’s what we’re going to be discussing on episode 16 of the Knowledge Panel. Joining your host Dixon Jones is&nbsp;<a href="https://www.linkedin.com/in/edrew/" rel="noopener noreferrer" target="_blank">Emma Drew</a>&nbsp;from Online Media Biz, Dre de Vera from the&nbsp;<a href="https://www.youtube.com/channel/UCf99ytepIJxWaTtH06KfkHA" rel="noopener noreferrer" target="_blank">SEO Video Show</a>&nbsp;and Mark Asquith from&nbsp;<a href="https://www.captivate.fm/" rel="noopener noreferrer" target="_blank">Captivate</a>.</p>]]></description><content:encoded><![CDATA[<p>Is obtaining organic YouTube and podcast success very different to conventional SEO for Google? How do you SEO for YouTube and podcasting and are there tactics and principles used in optimizing video and audio that would also be applied to traditional SEO? That’s what we’re going to be discussing on episode 16 of the Knowledge Panel. Joining your host Dixon Jones is&nbsp;<a href="https://www.linkedin.com/in/edrew/" rel="noopener noreferrer" target="_blank">Emma Drew</a>&nbsp;from Online Media Biz, Dre de Vera from the&nbsp;<a href="https://www.youtube.com/channel/UCf99ytepIJxWaTtH06KfkHA" rel="noopener noreferrer" target="_blank">SEO Video Show</a>&nbsp;and Mark Asquith from&nbsp;<a href="https://www.captivate.fm/" rel="noopener noreferrer" target="_blank">Captivate</a>.</p>]]></content:encoded><link><![CDATA[https://inlinks.net/p/knowledge-panel-shows/the-knowledge-panel-episode-16-youtube-and-podcast-seo/]]></link><guid isPermaLink="false">0194c20f-067d-4782-9c47-b34a15ec4c53</guid><itunes:image href="https://artwork.captivate.fm/f3cd6ca4-5a23-41df-9995-dcd82c4945b1/LnPXR8aN5J08Bu-dEshbQyJB.jpg"/><dc:creator><![CDATA[InLinks.net]]></dc:creator><pubDate>Mon, 18 Oct 2021 09:00:00 +0100</pubDate><enclosure url="https://podcasts.captivate.fm/media/b9f23715-935a-4cf8-a170-e4bb3a80d376/16-knowledge-panel-mixdown.mp3" length="66660680" type="audio/mpeg"/><itunes:duration>46:15</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>16</itunes:episode><podcast:episode>16</podcast:episode><itunes:author>InLinks.net</itunes:author></item><item><title>International SEO</title><itunes:title>International SEO</itunes:title><description><![CDATA[<p>What does it take to be a success with international SEO in 2021? Is HREFLANG still king or are there other key elements to optimizing your site/s around the world? And what about countries where Google isn’t the leading search engine? Are other search engines looking for something else entirely?</p><p>Joining David Bain to discuss that on episode 15 of the Knowledge Panel show is&nbsp;<a href="https://www.linkedin.com/in/aleyda/" rel="noopener noreferrer" target="_blank">Aleyda Solis</a>&nbsp;from&nbsp;<a href="https://www.orainti.com/" rel="noopener noreferrer" target="_blank">Orainti</a>,&nbsp;<a href="https://www.linkedin.com/in/michaelbonfils/" rel="noopener noreferrer" target="_blank">Michael Bonfils</a>&nbsp;from&nbsp;<a href="https://www.seminternational.com/" rel="noopener noreferrer" target="_blank">SEM International</a>&nbsp;and&nbsp;<a href="https://www.linkedin.com/in/japaneseseo/" rel="noopener noreferrer" target="_blank">Motoko Hunt</a>&nbsp;from&nbsp;<a href="https://www.ajpr.com/" rel="noopener noreferrer" target="_blank">AJPR</a>.</p>]]></description><content:encoded><![CDATA[<p>What does it take to be a success with international SEO in 2021? Is HREFLANG still king or are there other key elements to optimizing your site/s around the world? And what about countries where Google isn’t the leading search engine? Are other search engines looking for something else entirely?</p><p>Joining David Bain to discuss that on episode 15 of the Knowledge Panel show is&nbsp;<a href="https://www.linkedin.com/in/aleyda/" rel="noopener noreferrer" target="_blank">Aleyda Solis</a>&nbsp;from&nbsp;<a href="https://www.orainti.com/" rel="noopener noreferrer" target="_blank">Orainti</a>,&nbsp;<a href="https://www.linkedin.com/in/michaelbonfils/" rel="noopener noreferrer" target="_blank">Michael Bonfils</a>&nbsp;from&nbsp;<a href="https://www.seminternational.com/" rel="noopener noreferrer" target="_blank">SEM International</a>&nbsp;and&nbsp;<a href="https://www.linkedin.com/in/japaneseseo/" rel="noopener noreferrer" target="_blank">Motoko Hunt</a>&nbsp;from&nbsp;<a href="https://www.ajpr.com/" rel="noopener noreferrer" target="_blank">AJPR</a>.</p>]]></content:encoded><link><![CDATA[https://inlinks.net/p/knowledge-panel-shows/the-knowledge-panel-episode-15-international-seo/]]></link><guid isPermaLink="false">ddb57e0a-e048-4630-8731-b1b702e0015e</guid><itunes:image href="https://artwork.captivate.fm/f3cd6ca4-5a23-41df-9995-dcd82c4945b1/LnPXR8aN5J08Bu-dEshbQyJB.jpg"/><dc:creator><![CDATA[InLinks.net]]></dc:creator><pubDate>Mon, 20 Sep 2021 09:00:00 +0100</pubDate><enclosure url="https://podcasts.captivate.fm/media/b8868a24-4bfa-462f-92b2-75cc59ff0ab6/15-knowledge-panel-mixdown.mp3" length="79823216" type="audio/mpeg"/><itunes:duration>55:24</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>15</itunes:episode><podcast:episode>15</podcast:episode><itunes:author>InLinks.net</itunes:author></item><item><title>Link Building Strategies That Work Now</title><itunes:title>Link Building Strategies That Work Now</itunes:title><description><![CDATA[<p>What link building strategies work best in 2021? What link building strategies used to work but aren’t a good idea nowadays? Those are just 2 of the questions covered in the Knowledge Panel Show – Episode 14.</p><p>Joining Dixon Jones on this month’s show are&nbsp;<a href="https://www.linkedin.com/in/judithlewis/" rel="noopener noreferrer" target="_blank">Judith Lewis</a>&nbsp;from&nbsp;<a href="https://www.decabbit.com/" rel="noopener noreferrer" target="_blank">DeCabbit</a>,&nbsp;<a href="https://www.linkedin.com/in/jonnyross/" rel="noopener noreferrer" target="_blank">Jonny Ross</a>&nbsp;from&nbsp;<a href="https://fleek.marketing/" rel="noopener noreferrer" target="_blank">Fleek</a>&nbsp;and&nbsp;<a href="https://www.linkedin.com/in/bibiraven/" rel="noopener noreferrer" target="_blank">Bibi Raven</a>&nbsp;from&nbsp;<a href="https://bibibuzz.com/" rel="noopener noreferrer" target="_blank">BibiBuzz</a>.</p>]]></description><content:encoded><![CDATA[<p>What link building strategies work best in 2021? What link building strategies used to work but aren’t a good idea nowadays? Those are just 2 of the questions covered in the Knowledge Panel Show – Episode 14.</p><p>Joining Dixon Jones on this month’s show are&nbsp;<a href="https://www.linkedin.com/in/judithlewis/" rel="noopener noreferrer" target="_blank">Judith Lewis</a>&nbsp;from&nbsp;<a href="https://www.decabbit.com/" rel="noopener noreferrer" target="_blank">DeCabbit</a>,&nbsp;<a href="https://www.linkedin.com/in/jonnyross/" rel="noopener noreferrer" target="_blank">Jonny Ross</a>&nbsp;from&nbsp;<a href="https://fleek.marketing/" rel="noopener noreferrer" target="_blank">Fleek</a>&nbsp;and&nbsp;<a href="https://www.linkedin.com/in/bibiraven/" rel="noopener noreferrer" target="_blank">Bibi Raven</a>&nbsp;from&nbsp;<a href="https://bibibuzz.com/" rel="noopener noreferrer" target="_blank">BibiBuzz</a>.</p>]]></content:encoded><link><![CDATA[https://inlinks.net/p/knowledge-panel-shows/link-building-strategies-that-work-now-the-knowledge-panel-show-episode-14/]]></link><guid isPermaLink="false">afe479b0-7c0c-490a-875b-4373edd32295</guid><itunes:image href="https://artwork.captivate.fm/f3cd6ca4-5a23-41df-9995-dcd82c4945b1/LnPXR8aN5J08Bu-dEshbQyJB.jpg"/><dc:creator><![CDATA[InLinks.net]]></dc:creator><pubDate>Mon, 16 Aug 2021 09:00:00 +0100</pubDate><enclosure url="https://podcasts.captivate.fm/media/ffc7daa6-3524-4ca7-8aab-5e6ea2302d70/14-knowledge-panel-mixdown.mp3" length="69087512" type="audio/mpeg"/><itunes:duration>47:56</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>14</itunes:episode><podcast:episode>14</podcast:episode><itunes:author>InLinks.net</itunes:author></item><item><title>How to Manage an SEO Team</title><itunes:title>How to Manage an SEO Team</itunes:title><description><![CDATA[<p>Are you struggling with getting the most out of your SEO team? Maybe you've recently moved into an SEO team management role and your wondering how you can be as effective as possible? Perhaps you're an agency owner and you'd like to improve your operation. If the above interested you, make sure you tune into this month's episode of the Knowledge Panel!</p><p>Dixon Jones is joined by Aiala Icaza González (SEO Director at Reflect Digital), Helen Pollitt (SEO Team Manager at iTech Media), Si Shangase (Havas) and Laura Hogan (Owner, Sweet Digital Marketing Agency).</p>]]></description><content:encoded><![CDATA[<p>Are you struggling with getting the most out of your SEO team? Maybe you've recently moved into an SEO team management role and your wondering how you can be as effective as possible? Perhaps you're an agency owner and you'd like to improve your operation. If the above interested you, make sure you tune into this month's episode of the Knowledge Panel!</p><p>Dixon Jones is joined by Aiala Icaza González (SEO Director at Reflect Digital), Helen Pollitt (SEO Team Manager at iTech Media), Si Shangase (Havas) and Laura Hogan (Owner, Sweet Digital Marketing Agency).</p>]]></content:encoded><link><![CDATA[https://inlinks.net/p/knowledge-panel-shows/how-to-manage-an-seo-team-the-knowledge-panel-show-episode-13/]]></link><guid isPermaLink="false">6da3a525-c31c-42c7-8515-a0833a69958a</guid><itunes:image href="https://artwork.captivate.fm/f3cd6ca4-5a23-41df-9995-dcd82c4945b1/LnPXR8aN5J08Bu-dEshbQyJB.jpg"/><dc:creator><![CDATA[InLinks.net]]></dc:creator><pubDate>Mon, 19 Jul 2021 09:00:00 +0100</pubDate><enclosure url="https://podcasts.captivate.fm/media/03b3f689-4230-415d-9815-20e6eb3cf45e/13-knowledge-panel-mixdown.mp3" length="70236421" type="audio/mpeg"/><itunes:duration>48:44</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>13</itunes:episode><podcast:episode>13</podcast:episode><itunes:author>InLinks.net</itunes:author></item><item><title>Local SEO in 2021</title><itunes:title>Local SEO in 2021</itunes:title><description><![CDATA[<p>What does best-practice local SEO look like in 2021? What platforms do you need to be on and how do you maximize the impact of your local search presence today?</p><p>Joining Dixon to discuss that in episode 12 of the Knowledge Panel is Greg Gifford, Colan Nielsen, Joy Hawkins and Jason Brown.</p>]]></description><content:encoded><![CDATA[<p>What does best-practice local SEO look like in 2021? What platforms do you need to be on and how do you maximize the impact of your local search presence today?</p><p>Joining Dixon to discuss that in episode 12 of the Knowledge Panel is Greg Gifford, Colan Nielsen, Joy Hawkins and Jason Brown.</p>]]></content:encoded><link><![CDATA[https://inlinks.net/p/knowledge-panel-shows/local-seo-in-2021-the-knowledge-panel-episode-12/]]></link><guid isPermaLink="false">fb6cf8e2-4a74-4357-99d9-f661949be72c</guid><itunes:image href="https://artwork.captivate.fm/f3cd6ca4-5a23-41df-9995-dcd82c4945b1/LnPXR8aN5J08Bu-dEshbQyJB.jpg"/><dc:creator><![CDATA[InLinks.net]]></dc:creator><pubDate>Mon, 21 Jun 2021 09:00:00 +0100</pubDate><enclosure url="https://podcasts.captivate.fm/media/14ea16cf-c623-44f6-9883-d1e64e555f17/12-knowledge-panel-mixdown.mp3" length="63105415" type="audio/mpeg"/><itunes:duration>43:47</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>12</itunes:episode><podcast:episode>12</podcast:episode><itunes:author>InLinks.net</itunes:author></item><item><title>SEO for Big Brands</title><itunes:title>SEO for Big Brands</itunes:title><description><![CDATA[<p>What immediate advantages have big brands got over small brands when it comes to SEO? Has keyword strategy changed for big brands over the past few years – if so, how? What are some of the biggest SEO challenges for big brands?</p><p>Those are just 3 of the questions we’re asking this month’s panel – joining Dixon Jones are Martin MacDonald from MOG Media, Turgay Akar from PlayStation and Luis Rodriguez from Uber.</p>]]></description><content:encoded><![CDATA[<p>What immediate advantages have big brands got over small brands when it comes to SEO? Has keyword strategy changed for big brands over the past few years – if so, how? What are some of the biggest SEO challenges for big brands?</p><p>Those are just 3 of the questions we’re asking this month’s panel – joining Dixon Jones are Martin MacDonald from MOG Media, Turgay Akar from PlayStation and Luis Rodriguez from Uber.</p>]]></content:encoded><link><![CDATA[https://inlinks.net/p/help/seo-for-big-brands-the-knowledge-panel-episode-11/]]></link><guid isPermaLink="false">077ec0ee-6418-46d0-87a5-1337792cae15</guid><itunes:image href="https://artwork.captivate.fm/f3cd6ca4-5a23-41df-9995-dcd82c4945b1/LnPXR8aN5J08Bu-dEshbQyJB.jpg"/><dc:creator><![CDATA[InLinks.net]]></dc:creator><pubDate>Mon, 17 May 2021 09:00:00 +0100</pubDate><enclosure url="https://podcasts.captivate.fm/media/c041d813-fca5-4216-8da7-f2e498688843/11-knowledge-panel-mixdown.mp3" length="70470895" type="audio/mpeg"/><itunes:duration>48:55</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>11</itunes:episode><podcast:episode>11</podcast:episode><itunes:author>InLinks.net</itunes:author></item><item><title>SEO for Startups</title><itunes:title>SEO for Startups</itunes:title><description><![CDATA[<p>What are the main SEO challenges associated with startups? As a startup, how do you compete with Goliath-sized pre-existing brands that currently dominate the SERP? How do you make an impact when your budget is lower, your team is smaller and your domain is less authoritative?</p><p>Those are some of the topics that&nbsp;<a href="https://www.linkedin.com/in/dixonjones/" rel="noopener noreferrer" target="_blank">Dixon Jones</a>&nbsp;explores in episode 10 of the Knowledge Panel with&nbsp;<a href="https://www.linkedin.com/in/fabrizioballarini/" rel="noopener noreferrer" target="_blank">Fabrizio Ballarini</a>&nbsp;from&nbsp;<a href="https://www.linkedin.com/company/wiseaccount/" rel="noopener noreferrer" target="_blank">Wise</a>,&nbsp;<a href="https://www.linkedin.com/in/hellenbenavides/" rel="noopener noreferrer" target="_blank">Hellen Benavides</a>&nbsp;from&nbsp;<a href="https://www.linkedin.com/company/giffgaff/" rel="noopener noreferrer" target="_blank">giffgaff</a>&nbsp;and&nbsp;<a href="https://www.linkedin.com/in/kerstinreichert/" rel="noopener noreferrer" target="_blank">Kerstin Reichert</a>&nbsp;from&nbsp;<a href="https://www.linkedin.com/company/tide-banking/" rel="noopener noreferrer" target="_blank">Tide</a>.</p>]]></description><content:encoded><![CDATA[<p>What are the main SEO challenges associated with startups? As a startup, how do you compete with Goliath-sized pre-existing brands that currently dominate the SERP? How do you make an impact when your budget is lower, your team is smaller and your domain is less authoritative?</p><p>Those are some of the topics that&nbsp;<a href="https://www.linkedin.com/in/dixonjones/" rel="noopener noreferrer" target="_blank">Dixon Jones</a>&nbsp;explores in episode 10 of the Knowledge Panel with&nbsp;<a href="https://www.linkedin.com/in/fabrizioballarini/" rel="noopener noreferrer" target="_blank">Fabrizio Ballarini</a>&nbsp;from&nbsp;<a href="https://www.linkedin.com/company/wiseaccount/" rel="noopener noreferrer" target="_blank">Wise</a>,&nbsp;<a href="https://www.linkedin.com/in/hellenbenavides/" rel="noopener noreferrer" target="_blank">Hellen Benavides</a>&nbsp;from&nbsp;<a href="https://www.linkedin.com/company/giffgaff/" rel="noopener noreferrer" target="_blank">giffgaff</a>&nbsp;and&nbsp;<a href="https://www.linkedin.com/in/kerstinreichert/" rel="noopener noreferrer" target="_blank">Kerstin Reichert</a>&nbsp;from&nbsp;<a href="https://www.linkedin.com/company/tide-banking/" rel="noopener noreferrer" target="_blank">Tide</a>.</p>]]></content:encoded><link><![CDATA[https://inlinks.net/p/knowledge-panel-shows/seo-for-startups-the-knowledge-panel-episode-10/]]></link><guid isPermaLink="false">4377f672-c5bc-4f39-8e6a-e374d84d807f</guid><itunes:image href="https://artwork.captivate.fm/f3cd6ca4-5a23-41df-9995-dcd82c4945b1/LnPXR8aN5J08Bu-dEshbQyJB.jpg"/><dc:creator><![CDATA[InLinks.net]]></dc:creator><pubDate>Mon, 19 Apr 2021 09:00:00 +0100</pubDate><enclosure url="https://podcasts.captivate.fm/media/a200ef71-91c8-4a02-a06e-6fe35aa0d265/10-knowledge-panel-mixdown.mp3" length="70115701" type="audio/mpeg"/><itunes:duration>48:40</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>10</itunes:episode><podcast:episode>10</podcast:episode><itunes:author>InLinks.net</itunes:author></item><item><title>How to use big data to scale SEO</title><itunes:title>How to use big data to scale SEO</itunes:title><description><![CDATA[<p>It’s one thing to be able to SEO everything you can touch manually, but what happens when you manage a website that has millions of web pages? What happens to your SEO if you have millions of data points and it’s impossible to process and implement your SEO strategy manually?</p><p>In Episode 9 of the Knowledge Panel we discuss how to use big data to scale SEO with several of the world’s leading experts in harnessing big data to power SEO activities – joining Dixon Jones are Wil Reynolds from Seer, Rachel Hildebrand from MoneyGeek and Laurence O’Toole from Authoritas.</p>]]></description><content:encoded><![CDATA[<p>It’s one thing to be able to SEO everything you can touch manually, but what happens when you manage a website that has millions of web pages? What happens to your SEO if you have millions of data points and it’s impossible to process and implement your SEO strategy manually?</p><p>In Episode 9 of the Knowledge Panel we discuss how to use big data to scale SEO with several of the world’s leading experts in harnessing big data to power SEO activities – joining Dixon Jones are Wil Reynolds from Seer, Rachel Hildebrand from MoneyGeek and Laurence O’Toole from Authoritas.</p>]]></content:encoded><link><![CDATA[https://inlinks.net/p/knowledge-panel-shows/the-knowledge-panel-episode-9-how-to-use-big-data-to-scale-seo/]]></link><guid isPermaLink="false">d3a47b41-a5f3-4984-af93-b80de931ef0b</guid><itunes:image href="https://artwork.captivate.fm/f3cd6ca4-5a23-41df-9995-dcd82c4945b1/LnPXR8aN5J08Bu-dEshbQyJB.jpg"/><dc:creator><![CDATA[InLinks.net]]></dc:creator><pubDate>Mon, 15 Mar 2021 09:00:00 +0100</pubDate><enclosure url="https://podcasts.captivate.fm/media/37d47c62-0d9c-4c8f-8bd7-082352a71f5c/9-knowledge-panel-mixdown.mp3" length="76089906" type="audio/mpeg"/><itunes:duration>52:49</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>9</itunes:episode><podcast:episode>9</podcast:episode><itunes:author>InLinks.net</itunes:author></item><item><title>What aspects of technical SEO do big brands miss?</title><itunes:title>What aspects of technical SEO do big brands miss?</itunes:title><description><![CDATA[<p>Although big brands tend to have bigger budgets, they also tend to have complicated structures and requirements. And this can also mean that other things get prioritised or thought about rather than a specific aspect of technical SEO.</p><p>In this episode of <em>the Knowledge Panel</em>, we’ll be discussing which aspects of technical SEO big brands miss and the ramifications that this has on the brand’s overall success.</p><p>Joining <a href="https://www.linkedin.com/in/dixonjones/" rel="noopener noreferrer" target="_blank">Dixon</a> to discuss this are <a href="https://www.linkedin.com/in/antrobbo/" rel="noopener noreferrer" target="_blank">Ant Robinson</a>, <a href="https://www.linkedin.com/in/keithlgoode/" rel="noopener noreferrer" target="_blank">Keith Goode</a> and <a href="https://www.linkedin.com/in/leascudamore/" rel="noopener noreferrer" target="_blank">Lea Scudamore</a>.</p>]]></description><content:encoded><![CDATA[<p>Although big brands tend to have bigger budgets, they also tend to have complicated structures and requirements. And this can also mean that other things get prioritised or thought about rather than a specific aspect of technical SEO.</p><p>In this episode of <em>the Knowledge Panel</em>, we’ll be discussing which aspects of technical SEO big brands miss and the ramifications that this has on the brand’s overall success.</p><p>Joining <a href="https://www.linkedin.com/in/dixonjones/" rel="noopener noreferrer" target="_blank">Dixon</a> to discuss this are <a href="https://www.linkedin.com/in/antrobbo/" rel="noopener noreferrer" target="_blank">Ant Robinson</a>, <a href="https://www.linkedin.com/in/keithlgoode/" rel="noopener noreferrer" target="_blank">Keith Goode</a> and <a href="https://www.linkedin.com/in/leascudamore/" rel="noopener noreferrer" target="_blank">Lea Scudamore</a>.</p>]]></content:encoded><link><![CDATA[https://inlinks.net/p/knowledge-panel-shows/the-knowledge-panel-episode-8-what-aspects-of-seo-do-big-brands-miss/]]></link><guid isPermaLink="false">2dad8950-e461-42b3-acc1-d9c69d9f9183</guid><itunes:image href="https://artwork.captivate.fm/f3cd6ca4-5a23-41df-9995-dcd82c4945b1/LnPXR8aN5J08Bu-dEshbQyJB.jpg"/><dc:creator><![CDATA[InLinks.net]]></dc:creator><pubDate>Mon, 15 Feb 2021 09:00:00 +0100</pubDate><enclosure url="https://podcasts.captivate.fm/media/93c848eb-9a40-47a9-af50-f6dc331e6faa/8-knowledge-panel-mixdown.mp3" length="78702942" type="audio/mpeg"/><itunes:duration>54:38</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>8</itunes:episode><podcast:episode>8</podcast:episode><itunes:author>InLinks.net</itunes:author></item><item><title>SEO for Affiliate Niche Sites</title><itunes:title>SEO for Affiliate Niche Sites</itunes:title><description><![CDATA[<p>Is it still possible to drive significant volumes of organic traffic from search engines to affiliate niche sites? Is SEO for affiliate niche sites something that used to be much easier or are there still significant opportunities to drive affiliate marketing success through organic?</p><p>In this episode of the Knowledge Panel&nbsp;<a href="https://www.linkedin.com/in/craigcampbell0302/" rel="noopener noreferrer" target="_blank">Craig Campbell</a>,&nbsp;<a href="https://www.linkedin.com/in/jenny-abouobaia/" rel="noopener noreferrer" target="_blank">Jenny Abouobaia</a>&nbsp;and&nbsp;<a href="https://www.linkedin.com/in/julie-adams-8aa3baa2/" rel="noopener noreferrer" target="_blank">Julie Adams</a>&nbsp;explore what’s currently working in the field of SEO for affiliate niche sites.</p>]]></description><content:encoded><![CDATA[<p>Is it still possible to drive significant volumes of organic traffic from search engines to affiliate niche sites? Is SEO for affiliate niche sites something that used to be much easier or are there still significant opportunities to drive affiliate marketing success through organic?</p><p>In this episode of the Knowledge Panel&nbsp;<a href="https://www.linkedin.com/in/craigcampbell0302/" rel="noopener noreferrer" target="_blank">Craig Campbell</a>,&nbsp;<a href="https://www.linkedin.com/in/jenny-abouobaia/" rel="noopener noreferrer" target="_blank">Jenny Abouobaia</a>&nbsp;and&nbsp;<a href="https://www.linkedin.com/in/julie-adams-8aa3baa2/" rel="noopener noreferrer" target="_blank">Julie Adams</a>&nbsp;explore what’s currently working in the field of SEO for affiliate niche sites.</p>]]></content:encoded><link><![CDATA[https://inlinks.net/p/knowledge-panel-shows/the-knowledge-panel-episode-7-seo-for-affiliate-niche-sites/]]></link><guid isPermaLink="false">23bb69b8-f4a7-439d-82eb-b3c99dc62357</guid><itunes:image href="https://artwork.captivate.fm/f3cd6ca4-5a23-41df-9995-dcd82c4945b1/LnPXR8aN5J08Bu-dEshbQyJB.jpg"/><dc:creator><![CDATA[InLinks.net]]></dc:creator><pubDate>Mon, 18 Jan 2021 09:00:00 +0100</pubDate><enclosure url="https://podcasts.captivate.fm/media/0be8ade1-db55-443a-a66d-f4a42e91815e/7-knowledge-panel-mixdown.mp3" length="72184550" type="audio/mpeg"/><itunes:duration>50:07</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>7</itunes:episode><podcast:episode>7</podcast:episode><itunes:author>InLinks.net</itunes:author></item><item><title>How Hit the SEO Ground Running in 2021</title><itunes:title>How Hit the SEO Ground Running in 2021</itunes:title><description><![CDATA[<p>It’s all to easy to be a bit sluggish when you start the new year. Too many mince pies and one glass of rouge too many at new year can lead to a lethargic January. Episode 6 of the Knowledge Panel is here to help you get January 2021 off to a flyer from an SEO perspective!</p><p><a href="https://twitter.com/DavidBain/" rel="noopener noreferrer" target="_blank">David Bain</a>,&nbsp;<a href="https://twitter.com/LukaszZelezny" rel="noopener noreferrer" target="_blank">Lukasz Zelezny</a>,&nbsp;<a href="https://twitter.com/nikers85" rel="noopener noreferrer" target="_blank">Niki Mosier</a>&nbsp;and&nbsp;<a href="https://twitter.com/annaleacrowe" rel="noopener noreferrer" target="_blank">AnnaLea Crowe</a>&nbsp;discover what SEO activities you should be focusing on at the beginning of the year and how that should fit into your overall SEO strategy.</p>]]></description><content:encoded><![CDATA[<p>It’s all to easy to be a bit sluggish when you start the new year. Too many mince pies and one glass of rouge too many at new year can lead to a lethargic January. Episode 6 of the Knowledge Panel is here to help you get January 2021 off to a flyer from an SEO perspective!</p><p><a href="https://twitter.com/DavidBain/" rel="noopener noreferrer" target="_blank">David Bain</a>,&nbsp;<a href="https://twitter.com/LukaszZelezny" rel="noopener noreferrer" target="_blank">Lukasz Zelezny</a>,&nbsp;<a href="https://twitter.com/nikers85" rel="noopener noreferrer" target="_blank">Niki Mosier</a>&nbsp;and&nbsp;<a href="https://twitter.com/annaleacrowe" rel="noopener noreferrer" target="_blank">AnnaLea Crowe</a>&nbsp;discover what SEO activities you should be focusing on at the beginning of the year and how that should fit into your overall SEO strategy.</p>]]></content:encoded><link><![CDATA[https://inlinks.net/p/knowledge-panel-shows/the-knowledge-panel-episode-6-how-hit-the-seo-ground-running-in-2021/]]></link><guid isPermaLink="false">eeec7bda-23d5-4435-ad93-f2fd26b5c335</guid><itunes:image href="https://artwork.captivate.fm/f3cd6ca4-5a23-41df-9995-dcd82c4945b1/LnPXR8aN5J08Bu-dEshbQyJB.jpg"/><dc:creator><![CDATA[InLinks.net]]></dc:creator><pubDate>Mon, 21 Dec 2020 09:00:00 +0100</pubDate><enclosure url="https://podcasts.captivate.fm/media/bf472671-f5b4-466e-938e-d24911d8f514/6-knowledge-panel-mixdown.mp3" length="66779766" type="audio/mpeg"/><itunes:duration>46:21</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>6</itunes:episode><podcast:episode>6</podcast:episode><itunes:author>InLinks.net</itunes:author></item><item><title>What is your migration checklist?</title><itunes:title>What is your migration checklist?</itunes:title><description><![CDATA[<p>Have you ever migrated a website over from one domain to another? Or what about changing servers? Today's SEO discussion debates what are the most important things to consider when migrating a website. Hosting is Dixon Jones and joining Dixon is Chris Green, Debdut Mondal and Miracle Inameti-Archibong.</p>]]></description><content:encoded><![CDATA[<p>Have you ever migrated a website over from one domain to another? Or what about changing servers? Today's SEO discussion debates what are the most important things to consider when migrating a website. Hosting is Dixon Jones and joining Dixon is Chris Green, Debdut Mondal and Miracle Inameti-Archibong.</p>]]></content:encoded><link><![CDATA[https://the-knowledge-panel.captivate.fm]]></link><guid isPermaLink="false">5424145a-ab82-4f3e-aa6e-2e0906faa155</guid><itunes:image href="https://artwork.captivate.fm/f3cd6ca4-5a23-41df-9995-dcd82c4945b1/LnPXR8aN5J08Bu-dEshbQyJB.jpg"/><dc:creator><![CDATA[InLinks.net]]></dc:creator><pubDate>Tue, 17 Nov 2020 09:00:00 +0100</pubDate><enclosure url="https://podcasts.captivate.fm/media/c40c13fa-ec6a-4af7-9b47-0b119a003729/5-knowledge-panel-mixdown.mp3" length="63583867" type="audio/mpeg"/><itunes:duration>44:08</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>5</itunes:episode><podcast:episode>5</podcast:episode><itunes:author>InLinks.net</itunes:author></item><item><title>How can Javascript help (and hurt) your SEO?</title><itunes:title>How can Javascript help (and hurt) your SEO?</itunes:title><description><![CDATA[<p>In episode 4 of the Knowledge Panel we discuss:</p><ul><li><em>How good IS Google at understanding&nbsp;Javascript&nbsp;compared to a few years ago?</em>&nbsp;</li><li><em>It used to take quite a long time for Google to crawl and index&nbsp;Javascript. How fast is it these days and how did it get so fast?</em>&nbsp;</li><li><em>People often say that&nbsp;Javascript&nbsp;slows a site down and we all know that speed is&nbsp;really important&nbsp;to Google... so is it true? Does&nbsp;Javascript&nbsp;slow a site? Or can it even&nbsp;speed it up?</em>&nbsp;</li><li><em>What’s Google’s Web Rendering service?</em>&nbsp;</li><li><em>How can people minify&nbsp;javascript&nbsp;files? Does it help much?</em>&nbsp;</li><li><em>What is Google BAD at seeing in&nbsp;Javascript?</em>&nbsp;</li></ul><br/>]]></description><content:encoded><![CDATA[<p>In episode 4 of the Knowledge Panel we discuss:</p><ul><li><em>How good IS Google at understanding&nbsp;Javascript&nbsp;compared to a few years ago?</em>&nbsp;</li><li><em>It used to take quite a long time for Google to crawl and index&nbsp;Javascript. How fast is it these days and how did it get so fast?</em>&nbsp;</li><li><em>People often say that&nbsp;Javascript&nbsp;slows a site down and we all know that speed is&nbsp;really important&nbsp;to Google... so is it true? Does&nbsp;Javascript&nbsp;slow a site? Or can it even&nbsp;speed it up?</em>&nbsp;</li><li><em>What’s Google’s Web Rendering service?</em>&nbsp;</li><li><em>How can people minify&nbsp;javascript&nbsp;files? Does it help much?</em>&nbsp;</li><li><em>What is Google BAD at seeing in&nbsp;Javascript?</em>&nbsp;</li></ul><br/>]]></content:encoded><link><![CDATA[https://the-knowledge-panel.captivate.fm]]></link><guid isPermaLink="false">1e72fa89-c9b6-4258-a40d-b083cd0ce16d</guid><itunes:image href="https://artwork.captivate.fm/f3cd6ca4-5a23-41df-9995-dcd82c4945b1/LnPXR8aN5J08Bu-dEshbQyJB.jpg"/><dc:creator><![CDATA[InLinks.net]]></dc:creator><pubDate>Mon, 19 Oct 2020 09:00:00 +0100</pubDate><enclosure url="https://podcasts.captivate.fm/media/8306b3e6-ab0d-4196-8d33-3bdbe6eacc05/4-knowledge-panel-mixdown.mp3" length="69127045" type="audio/mpeg"/><itunes:duration>47:59</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>4</itunes:episode><itunes:season>1</itunes:season><podcast:episode>4</podcast:episode><podcast:season>1</podcast:season><itunes:author>InLinks.net</itunes:author></item><item><title>How is AI Reshaping SEO?</title><itunes:title>How is AI Reshaping SEO?</itunes:title><description><![CDATA[<p>In episode 3 of the Knowledge Panel we discuss:</p><ul><li>If Machine Learning is a form of&nbsp;AI, then isn’t PageRank a from of&nbsp;AI?</li><li>Is there much&nbsp;AI&nbsp;in the main core algorithm of Google? (Reading millions of books, CBOW… more ML in Google</li><li><a href="https://www.theguardian.com/commentisfree/2020/sep/08/robot-wrote-this-article-gpt-3" rel="noopener noreferrer" target="_blank">https://www.theguardian.com/commentisfree/2020/sep/08/robot-wrote-this-article-gpt-3</a>&nbsp;&lt;&lt; What are the implications of THIS!?</li><li>Images, Image recognition (Microsoft is good at this).&nbsp;How&nbsp;on earth do they do that and what is the impact on&nbsp;SEO?</li><li>Chatbots were all the rage a few years ago… do they work? Has that been a failure of&nbsp;AI?</li><li>End on the positive aspects of&nbsp;AI&nbsp;on society… improved leisure time? Universal income? Will&nbsp;AI&nbsp;mean we have to change our personal definitions for a “meaningful life”?</li></ul><br/>]]></description><content:encoded><![CDATA[<p>In episode 3 of the Knowledge Panel we discuss:</p><ul><li>If Machine Learning is a form of&nbsp;AI, then isn’t PageRank a from of&nbsp;AI?</li><li>Is there much&nbsp;AI&nbsp;in the main core algorithm of Google? (Reading millions of books, CBOW… more ML in Google</li><li><a href="https://www.theguardian.com/commentisfree/2020/sep/08/robot-wrote-this-article-gpt-3" rel="noopener noreferrer" target="_blank">https://www.theguardian.com/commentisfree/2020/sep/08/robot-wrote-this-article-gpt-3</a>&nbsp;&lt;&lt; What are the implications of THIS!?</li><li>Images, Image recognition (Microsoft is good at this).&nbsp;How&nbsp;on earth do they do that and what is the impact on&nbsp;SEO?</li><li>Chatbots were all the rage a few years ago… do they work? Has that been a failure of&nbsp;AI?</li><li>End on the positive aspects of&nbsp;AI&nbsp;on society… improved leisure time? Universal income? Will&nbsp;AI&nbsp;mean we have to change our personal definitions for a “meaningful life”?</li></ul><br/>]]></content:encoded><link><![CDATA[https://the-knowledge-panel.captivate.fm]]></link><guid isPermaLink="false">ddb44af9-ef7d-43d5-a8cd-a3b212d2d247</guid><itunes:image href="https://artwork.captivate.fm/f3cd6ca4-5a23-41df-9995-dcd82c4945b1/LnPXR8aN5J08Bu-dEshbQyJB.jpg"/><dc:creator><![CDATA[InLinks.net]]></dc:creator><pubDate>Sun, 27 Sep 2020 09:00:00 +0100</pubDate><enclosure url="https://podcasts.captivate.fm/media/b6acc70a-e38d-47ff-805c-793f85a51cb6/3-knowledge-panel-mixdown.mp3" length="69022753" type="audio/mpeg"/><itunes:duration>47:55</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>3</itunes:episode><itunes:season>1</itunes:season><podcast:episode>3</podcast:episode><podcast:season>1</podcast:season><itunes:author>InLinks.net</itunes:author></item><item><title>What Schema Matters?</title><itunes:title>What Schema Matters?</itunes:title><description><![CDATA[<p>In episode 2 of the Knowledge Panel we discuss:</p><p>What&nbsp;schema is important for SEO?</p><p>What&nbsp;types of schema make a positive impact on featured snippets?</p><p>Google Guidelines say:</p><p>“You must follow these guidelines for your app to be eligible to appear as a rich result. Warning: If your site violates one or more of these guidelines, then Google may take manual action against it. Once you have remedied the problem, you can submit your site for reconsideration.”</p><p>--- Why do they feel the need to have these guidelines?</p><p>Article&nbsp;Schema&nbsp;requires images…&nbsp;what&nbsp;happens if you don’t use any in your&nbsp;schema?</p>]]></description><content:encoded><![CDATA[<p>In episode 2 of the Knowledge Panel we discuss:</p><p>What&nbsp;schema is important for SEO?</p><p>What&nbsp;types of schema make a positive impact on featured snippets?</p><p>Google Guidelines say:</p><p>“You must follow these guidelines for your app to be eligible to appear as a rich result. Warning: If your site violates one or more of these guidelines, then Google may take manual action against it. Once you have remedied the problem, you can submit your site for reconsideration.”</p><p>--- Why do they feel the need to have these guidelines?</p><p>Article&nbsp;Schema&nbsp;requires images…&nbsp;what&nbsp;happens if you don’t use any in your&nbsp;schema?</p>]]></content:encoded><link><![CDATA[https://the-knowledge-panel.captivate.fm]]></link><guid isPermaLink="false">4fe18607-4222-4716-8514-f06c5b6d763e</guid><itunes:image href="https://artwork.captivate.fm/f3cd6ca4-5a23-41df-9995-dcd82c4945b1/LnPXR8aN5J08Bu-dEshbQyJB.jpg"/><dc:creator><![CDATA[InLinks.net]]></dc:creator><pubDate>Tue, 01 Sep 2020 09:00:00 +0100</pubDate><enclosure url="https://podcasts.captivate.fm/media/76fcbb36-3b21-466b-9a6b-8e8affcffe2f/2-knowledge-panel-mixdown.mp3" length="64875265" type="audio/mpeg"/><itunes:duration>45:03</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>2</itunes:episode><itunes:season>1</itunes:season><podcast:episode>2</podcast:episode><podcast:season>1</podcast:season><itunes:author>InLinks.net</itunes:author></item><item><title>Are Keywords Dead?</title><itunes:title>Are Keywords Dead?</itunes:title><description><![CDATA[<p>In episode 1 of the Knowledge Panel we discuss:</p><p>How do you see or define an Entity? And how&nbsp;are&nbsp;they important on mobiles?</p><p>Counterpoint: But understand still start with a&nbsp;keyword&nbsp;in search. So what’s changed? Surely that’s still the key? </p><p>Grant Symmonds wrote an article on SE Watch saying&nbsp;Keywords&nbsp;are&nbsp;dead&nbsp;way back in 2013 saying this, so 7 years ago. At that point, he was talking about “needs Met” as the overriding aim of the SEO. Has that changed to Topics, or&nbsp;is&nbsp;it a different side of the same coin?</p><p>Image Optimisation&nbsp;is&nbsp;something John Muller suggested was a real opportunity for SEOs moving forward. No&nbsp;keywords&nbsp;there! Any tips or thoughts on how to benefit from image search?</p><p>Do you think it&nbsp;is&nbsp;valid for SEOs to call Twitter and Facebook’s algorithms to be part of the SEO’s realm? In other words, here it&nbsp;is&nbsp;all about who sees a feed and why. For example, if I want a local restaurant now, I am just as likely to ask my friends on Facebook as Google,&nbsp;if not, more-so. Does an SEO now have to understand micro-influencer marketing? How do they do that!?</p>]]></description><content:encoded><![CDATA[<p>In episode 1 of the Knowledge Panel we discuss:</p><p>How do you see or define an Entity? And how&nbsp;are&nbsp;they important on mobiles?</p><p>Counterpoint: But understand still start with a&nbsp;keyword&nbsp;in search. So what’s changed? Surely that’s still the key? </p><p>Grant Symmonds wrote an article on SE Watch saying&nbsp;Keywords&nbsp;are&nbsp;dead&nbsp;way back in 2013 saying this, so 7 years ago. At that point, he was talking about “needs Met” as the overriding aim of the SEO. Has that changed to Topics, or&nbsp;is&nbsp;it a different side of the same coin?</p><p>Image Optimisation&nbsp;is&nbsp;something John Muller suggested was a real opportunity for SEOs moving forward. No&nbsp;keywords&nbsp;there! Any tips or thoughts on how to benefit from image search?</p><p>Do you think it&nbsp;is&nbsp;valid for SEOs to call Twitter and Facebook’s algorithms to be part of the SEO’s realm? In other words, here it&nbsp;is&nbsp;all about who sees a feed and why. For example, if I want a local restaurant now, I am just as likely to ask my friends on Facebook as Google,&nbsp;if not, more-so. Does an SEO now have to understand micro-influencer marketing? How do they do that!?</p>]]></content:encoded><link><![CDATA[https://the-knowledge-panel.captivate.fm]]></link><guid isPermaLink="false">e14bf074-8e2d-4015-a88e-840a6e821910</guid><itunes:image href="https://artwork.captivate.fm/f3cd6ca4-5a23-41df-9995-dcd82c4945b1/LnPXR8aN5J08Bu-dEshbQyJB.jpg"/><dc:creator><![CDATA[InLinks.net]]></dc:creator><pubDate>Sat, 01 Aug 2020 09:00:00 +0100</pubDate><enclosure url="https://podcasts.captivate.fm/media/2c8585b4-939b-4123-a749-09530f8e63ed/1-knowledge-panel-mixdown.mp3" length="57960753" type="audio/mpeg"/><itunes:duration>40:15</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>1</itunes:episode><itunes:season>1</itunes:season><podcast:episode>1</podcast:episode><podcast:season>1</podcast:season><itunes:author>InLinks.net</itunes:author></item></channel></rss>