<![CDATA[The Lean Marketing Podcast]]>124a85d7-1649-5260-92a9-0a95a868785eWed, 05 Nov 2025 23:49:18 +0000Captivate.fmPaul Bresendenhttps://artwork.captivate.fm/95136ece-4d4f-4d5a-92a3-c0724b58199b/IFztLEwyXychLBiINS6xsMk9.pngThe Lean Marketing PodcastPaul BresendenPaul BresendenWelcome to the Lean Marketing Podcast, powered by 454 Creative, where walk you through our Lean Marketing Framework™ used to help businesses streamline their marketing for maximum impact. Perfect for entrepreneurs, marketing managers, and business leaders, each episode dives into practical insights, success stories, and actionable tactics to help you cut the clutter and drive real growth. Get ready to rethink your approach and fuel your business with Lean Marketing methodology.https://the-lean-marketing.captivate.fmfalseepisodicnopodcastBuild Processes That Move the Needle | Episode 11Build Processes That Move the Needle | Episode 11How does your marketing team actually work? In this month’s Lean Marketing Podcast, Brand Strategy Lead Zach Espinola sits down with CEO Paul Bresenden to explore how systems and processes shape your team’s ability to execute, learn, and grow faster.

They dive into how the Lean Marketing Framework™ builds rhythm through annual planning, quarterly reviews, and weekly sprints — helping teams stay aligned and agile. Whether you run EOS, OKRs, or your own operating system, this episode will show you how to make disciplined execution your competitive advantage.

]]>How does your marketing team actually work? In this month’s Lean Marketing Podcast, Brand Strategy Lead Zach Espinola sits down with CEO Paul Bresenden to explore how systems and processes shape your team’s ability to execute, learn, and grow faster.

They dive into how the Lean Marketing Framework™ builds rhythm through annual planning, quarterly reviews, and weekly sprints — helping teams stay aligned and agile. Whether you run EOS, OKRs, or your own operating system, this episode will show you how to make disciplined execution your competitive advantage.

]]>d57bb713-0be1-46f7-8036-e60ddf90fabfTue, 04 Nov 2025 09:00:00 -080019:53falsefull1111Elevating Your Email Strategy | Episode 10Elevating Your Email Strategy | Episode 10Is your email marketing strategy really working? In this episode of the Lean Marketing Forum Podcast, we dive into Email Health & Strategy—covering everything from deliverability to engagement. Email isn’t just another marketing tactic; it’s a critical platform that drives awareness, builds trust, and moves customers through the journey from first touch to long-term loyalty.

If you’re looking to improve email engagement, increase deliverability, and build email campaigns that convert in 2025, this conversation will give you the insights and tools you need.

]]>Is your email marketing strategy really working? In this episode of the Lean Marketing Forum Podcast, we dive into Email Health & Strategy—covering everything from deliverability to engagement. Email isn’t just another marketing tactic; it’s a critical platform that drives awareness, builds trust, and moves customers through the journey from first touch to long-term loyalty.

If you’re looking to improve email engagement, increase deliverability, and build email campaigns that convert in 2025, this conversation will give you the insights and tools you need.

]]>17d6d215-fda2-465e-bfe7-2e1614c453fbThu, 09 Oct 2025 09:00:00 -080007:46falsefull1010Annual Planning with the Lean Marketing Framework™ | Episode 9Annual Planning with the Lean Marketing Framework™ | Episode 9September is the perfect time to rethink your annual plan. With three quarters of data behind you, it’s time to ask the tough questions: Are your goals still realistic? Has your positioning shifted? Are your tactics sustainable? In this episode of the Lean Marketing Institute Podcast, we explore how to approach annual planning through the lens of the Lean Marketing Framework™.

You’ll learn why the best plans aren’t just budgets, but flexible strategies that prioritize outcomes over channels. We’ll also cover how to account for disruptive forces like AI, how to break down a three-year vision into annual and quarterly priorities, and how to build a plan that adapts as you learn.

]]>September is the perfect time to rethink your annual plan. With three quarters of data behind you, it’s time to ask the tough questions: Are your goals still realistic? Has your positioning shifted? Are your tactics sustainable? In this episode of the Lean Marketing Institute Podcast, we explore how to approach annual planning through the lens of the Lean Marketing Framework™.

You’ll learn why the best plans aren’t just budgets, but flexible strategies that prioritize outcomes over channels. We’ll also cover how to account for disruptive forces like AI, how to break down a three-year vision into annual and quarterly priorities, and how to build a plan that adapts as you learn.

]]>763d6101-9d28-4475-bc15-2853955edaa0Tue, 09 Sep 2025 09:00:00 -080009:06falsefull99Connecting KPIs to Real Results | Episode 8Connecting KPIs to Real Results | Episode 8In Episode 8 of the Lean Marketing Podcast, Paul Bresenden unpacks how to make KPIs meaningful by tying them directly to organizational growth and profitability. Too often, teams get lost in platform metrics and activity reports that look good on paper but fail to impact the bottom line. Paul explains how to cut through the noise, align KPIs with real business outcomes, and create dashboards and goals that keep everyone rowing in the same direction.

You’ll learn:

  • How to ensure your KPIs connect to revenue and profitability
  • Why platform metrics can mislead your decision-making
  • The role of dashboards in faster, data-driven decisions
  • How to set goals that matter (and avoid vanity objectives)
  • Practical frameworks for quarterly planning and alignment

Whether you lead a marketing team, manage budgets, or run a business, this episode will help you turn metrics into actionable insights that drive results.

]]>In Episode 8 of the Lean Marketing Podcast, Paul Bresenden unpacks how to make KPIs meaningful by tying them directly to organizational growth and profitability. Too often, teams get lost in platform metrics and activity reports that look good on paper but fail to impact the bottom line. Paul explains how to cut through the noise, align KPIs with real business outcomes, and create dashboards and goals that keep everyone rowing in the same direction.

You’ll learn:

  • How to ensure your KPIs connect to revenue and profitability
  • Why platform metrics can mislead your decision-making
  • The role of dashboards in faster, data-driven decisions
  • How to set goals that matter (and avoid vanity objectives)
  • Practical frameworks for quarterly planning and alignment

Whether you lead a marketing team, manage budgets, or run a business, this episode will help you turn metrics into actionable insights that drive results.

]]>88597f2d-6fc7-4444-ad44-037e0101a034Wed, 13 Aug 2025 09:00:00 -080029:27falsefull88Auditing Google Ads for Maximum ROI | Episode 7Auditing Google Ads for Maximum ROI | Episode 7In Episode 7 of the Lean Marketing Podcast, Paul Bresenden unpacks how to audit Google Ads campaigns for maximum ROI. Many businesses pour money into paid search without knowing which campaigns actually drive results. Paul explains how to identify wasted spend, evaluate campaign performance, and optimize for outcomes that matter to your bottom line.

You’ll learn:

  • How to spot inefficiencies and wasted ad spend
  • Why common Google Ads metrics can be misleading
  • Steps to align campaigns with real business goals
  • Practical strategies to improve ROI and conversion performance
  • How to structure audits that deliver actionable insights

Whether you manage marketing campaigns, oversee ad budgets, or run a business, this episode will help you make every ad dollar count and turn data into measurable growth.

]]>In Episode 7 of the Lean Marketing Podcast, Paul Bresenden unpacks how to audit Google Ads campaigns for maximum ROI. Many businesses pour money into paid search without knowing which campaigns actually drive results. Paul explains how to identify wasted spend, evaluate campaign performance, and optimize for outcomes that matter to your bottom line.

You’ll learn:

  • How to spot inefficiencies and wasted ad spend
  • Why common Google Ads metrics can be misleading
  • Steps to align campaigns with real business goals
  • Practical strategies to improve ROI and conversion performance
  • How to structure audits that deliver actionable insights

Whether you manage marketing campaigns, oversee ad budgets, or run a business, this episode will help you make every ad dollar count and turn data into measurable growth.

]]>be7d9ab1-bcfb-4f94-bf26-aa61f3f9da4cWed, 13 Aug 2025 09:00:00 -080024:16falsefull77Performing a Technical Web Audit | Episode 6Performing a Technical Web Audit | Episode 6In this episode of Lean Marketing, Paul Bresenden walks through a real-world teardown of a Google Ads account, highlighting the common pitfalls that drain your ad budget—and how to fix them. From auditing conversion goals to keyword match types and ad placements, Paul shows how to strip away inefficiencies and focus your spend on what truly drives revenue. Whether you're managing ads in-house or inheriting an agency’s setup, this practical audit will help you identify what's broken and optimize for growth.

Key takeaways include:

  • The importance of verifying goal tracking and conversion values
  • Why broad match keywords can destroy your ROI
  • How to use Auction Insights and Search Terms reports for smarter bidding
  • Strategies for excluding wasteful placements in PMax campaigns
  • When to prioritize clicks over conversions (and vice versa)

Perfect for marketers, business owners, and anyone wanting to make their Google Ads work harder and smarter.

]]>In this episode of Lean Marketing, Paul Bresenden walks through a real-world teardown of a Google Ads account, highlighting the common pitfalls that drain your ad budget—and how to fix them. From auditing conversion goals to keyword match types and ad placements, Paul shows how to strip away inefficiencies and focus your spend on what truly drives revenue. Whether you're managing ads in-house or inheriting an agency’s setup, this practical audit will help you identify what's broken and optimize for growth.

Key takeaways include:

  • The importance of verifying goal tracking and conversion values
  • Why broad match keywords can destroy your ROI
  • How to use Auction Insights and Search Terms reports for smarter bidding
  • Strategies for excluding wasteful placements in PMax campaigns
  • When to prioritize clicks over conversions (and vice versa)

Perfect for marketers, business owners, and anyone wanting to make their Google Ads work harder and smarter.

]]>95862f12-ca0c-457a-b258-51536a3aa87eWed, 23 Jul 2025 09:00:00 -080014:00falsefull66Customer Journey Mapping That Actually Works | Episode 5Customer Journey Mapping That Actually Works | Episode 5In this episode of the Lean Marketing Podcast, Paul Bresenden breaks down how to map the customer journey in a way that drives measurable growth—not just more “leads.” From redefining what a lead actually is to aligning marketing and sales efforts across every stage, Paul shows how to design a journey map that turns strangers into loyal customers and brand evangelists.

You’ll learn:

  • Why traditional funnels fail to reflect real buying behavior
  • How to define and measure each stage of the journey (Visitors, Leads, MQLs, SQLs, and beyond)
  • The danger of chasing vanity metrics instead of stage-to-stage progression
  • How to keep marketing and sales aligned all the way through to customer retention and referrals
  • Practical tactics for moving prospects forward without wasting resources
  • Whether you’re a marketer, sales leader, or business owner, this episode will help you build a journey map that’s actionable, measurable, and growth-focused.

]]>In this episode of the Lean Marketing Podcast, Paul Bresenden breaks down how to map the customer journey in a way that drives measurable growth—not just more “leads.” From redefining what a lead actually is to aligning marketing and sales efforts across every stage, Paul shows how to design a journey map that turns strangers into loyal customers and brand evangelists.

You’ll learn:

  • Why traditional funnels fail to reflect real buying behavior
  • How to define and measure each stage of the journey (Visitors, Leads, MQLs, SQLs, and beyond)
  • The danger of chasing vanity metrics instead of stage-to-stage progression
  • How to keep marketing and sales aligned all the way through to customer retention and referrals
  • Practical tactics for moving prospects forward without wasting resources
  • Whether you’re a marketer, sales leader, or business owner, this episode will help you build a journey map that’s actionable, measurable, and growth-focused.

]]>4b708a07-a58b-4233-94e4-f47d634e7ef2Wed, 11 Jun 2025 09:00:00 -080022:21falsefull55Understanding SEO Strategy | Episode 4Understanding SEO Strategy | Episode 4In this episode of the Lean Marketing Podcast, we continue our Brand Focus series with an in-depth exploration of SEO. We break down the essentials of search engine optimization, from understanding how Google indexes the web to the impact of personalized search results.

SEO is a long-term investment, but with the right tools and approach, you can improve your visibility and drive meaningful traffic. Tune in to learn practical strategies you can apply today!

]]>In this episode of the Lean Marketing Podcast, we continue our Brand Focus series with an in-depth exploration of SEO. We break down the essentials of search engine optimization, from understanding how Google indexes the web to the impact of personalized search results.

SEO is a long-term investment, but with the right tools and approach, you can improve your visibility and drive meaningful traffic. Tune in to learn practical strategies you can apply today!

]]>00cfd5b0-21ce-45f8-b3e0-15bb695bc5acThu, 27 Mar 2025 09:00:00 -080017:49falsefull44Navigating Market Research | Episode 3Navigating Market Research | Episode 3Welcome to another insightful episode of our podcast, where we dive deep into the Lean Marketing Framework. This time, we're exploring the power of competitive analysis and how it can shape your strategic planning and growth strategy.

]]>Welcome to another insightful episode of our podcast, where we dive deep into the Lean Marketing Framework. This time, we're exploring the power of competitive analysis and how it can shape your strategic planning and growth strategy.

]]>0b2ebefb-ee14-4c48-adc5-3c578b260876Mon, 10 Mar 2025 09:00:00 -080024:12falsefull33Defining Your Target Audience | Episode 2Defining Your Target Audience | Episode 2Join host Paul Bresenden and guest Madison Pawley on the Lean Marketing Podcast as they explore defining your target audience. In this episode, Paul and Madison talk through practical steps to identify and reach your ideal customers. Learn how to define your Total Addressable Market (TAM) and user personas, determine the size of your market, and set goals for coverage plans. Packed with actionable insights, this episode is perfect for marketing teams looking to drive impactful sales efforts and deliver real results in the year ahead. Don’t miss this essential guide to understanding and reaching your audience effectively!

]]>Join host Paul Bresenden and guest Madison Pawley on the Lean Marketing Podcast as they explore defining your target audience. In this episode, Paul and Madison talk through practical steps to identify and reach your ideal customers. Learn how to define your Total Addressable Market (TAM) and user personas, determine the size of your market, and set goals for coverage plans. Packed with actionable insights, this episode is perfect for marketing teams looking to drive impactful sales efforts and deliver real results in the year ahead. Don’t miss this essential guide to understanding and reaching your audience effectively!

]]>e53a931d-8e98-4aca-b461-d888ce5cd171Tue, 28 Jan 2025 09:00:00 -080035:31falsefull22Mastering Account-Based Marketing (ABM) | Episode 1Mastering Account-Based Marketing (ABM) | Episode 1Join host Paul Bresenden and guest Lauren McLeod on the Lean Marketing Podcast as they dive deep into the world of Account-Based Marketing (ABM). In this episode, Paul and Lauren guide you through the essentials of building a successful ABM strategy, including how to define your Total Addressable Market (TAM), create targeted account lists, and align your sales and marketing efforts for maximum impact. Get practical insights on relationship-building, defining KPIs, and tailoring your playbook for different verticals. Perfect for B2B marketers and sales teams aiming to boost efficiency and drive meaningful connections, this episode equips you with the tools to take your lean marketing strategies to the next level.

]]>Join host Paul Bresenden and guest Lauren McLeod on the Lean Marketing Podcast as they dive deep into the world of Account-Based Marketing (ABM). In this episode, Paul and Lauren guide you through the essentials of building a successful ABM strategy, including how to define your Total Addressable Market (TAM), create targeted account lists, and align your sales and marketing efforts for maximum impact. Get practical insights on relationship-building, defining KPIs, and tailoring your playbook for different verticals. Perfect for B2B marketers and sales teams aiming to boost efficiency and drive meaningful connections, this episode equips you with the tools to take your lean marketing strategies to the next level.

]]>cbdbfeb9-0fbb-4eb0-8952-45cce2a68b3aMon, 11 Nov 2024 09:00:00 -080035:24falsefull11