Topics We Cover:

Timestamps:

More About The Guest:

About The Host:

Topics We Cover:

Timestamps:

More About The Guest:

About The Host:

• Enterprise marketing for the Intelligence community: He studied Commerce, Finance, and Marketing in undergrad before getting scooped up by Booz Allen Hamilton, the 100+ year old multi-billion dollar consulting firm that specializes in intelligence. He turned complex strategic communication into something people were excited to pay for.
  ​
• 50% of new customers for a 9-figure Fintech company: After that, he joined the crew of Motley Fool - a 9-figure direct-marketing driven technology company that focuses on financial products and services. By the end of his time there, he was responsible for 50% of new customers.
  ​
• Then he went rogue: For close to 10 years, he's been the secret weapon to 7, 8, and 9-figure D2C (direct-to-consumer) brands. Specialties including but not limited to fractional CMO services, funnel strategy, offer development, and sales copy.

• Enterprise marketing for the Intelligence community: He studied Commerce, Finance, and Marketing in undergrad before getting scooped up by Booz Allen Hamilton, the 100+ year old multi-billion dollar consulting firm that specializes in intelligence. He turned complex strategic communication into something people were excited to pay for.
  ​
• 50% of new customers for a 9-figure Fintech company: After that, he joined the crew of Motley Fool - a 9-figure direct-marketing driven technology company that focuses on financial products and services. By the end of his time there, he was responsible for 50% of new customers.
  ​
• Then he went rogue: For close to 10 years, he's been the secret weapon to 7, 8, and 9-figure D2C (direct-to-consumer) brands. Specialties including but not limited to fractional CMO services, funnel strategy, offer development, and sales copy.

• Small List: We've got a case study that shows how just 3 of these steps were used to generate $40,200 in 4 weeks from a list of 20 people.
• Bigger List: We're using all 9 steps right now for 500,000+ emails in a campaign that starts next week.
• 
  

• You can acquire just a part of a business.
• Want more buyers? Acquire a list of buyers.
• Want more leads? Acquire a traffic source.
• Want more sales? Acquire a sales process, tech, or team.
• Want a better product? Acquire a related product.
• Acquiring a business (or just the part you need) can cost $0.
  
  
  

My Personal Take:

1. Themes: See the bigger ideas.
2. Concepts: See “atomic elements” that make the bigger ideas work.
3. Timestamps: See exactly where the themes and concepts get brought to life through stories and examples.

Themes:

Concepts:

• AQUIREpreneur: The next level of entrepreneurship.
• EPIC: Ethically earn enormous profits in a time of crisis.
• The 3 (core) ways to grow a business.
• The 3 (advanced) ways to grow a business.
• 9 more drivers of growth: marketing, strategy, capital, business model, relationships, distribution channels, products and services, process/procedures/systems, ideology
• 9 Sticking Points of growth: Nine questions]]>Episode at a Glance:
  
  Watch The Episode Trailer:
  
  
  <iframe width="560" height="315" src="https://www.youtube.com/embed/PSv97s9CqxA?si=V8zWRXPqy3jMNVI4" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe>
  
  
  
  Unusual Highlights:
  
  
  • You can acquire just a part of a business.
  • Want more buyers? Acquire a list of buyers.
  • Want more leads? Acquire a traffic source.
  • Want more sales? Acquire a sales process, tech, or team.
  • Want a better product? Acquire a related product.
  • Acquiring a business (or just the part you need) can cost $0.
    
    
    
  
  
  
  

  My Personal Take:

  
  
  Whether you lead a team of 1, 10, 100, or 1,000 - in this episode, Jay will introduce you to a concept he calls:
  
  
  Hyperexponential growth.
  
  
  Yes, you can get ahead with incremental growth. 
  Yes, you can lead your industry with exponential growth. 
  
  
  But, if you focus on hyperexponential growth - then the only competition you’ll ever have are the limits of your own imagination.
  
  
  Once the introduction to the concept is done, he will share with you __ strategies to go from idea to installation inside your business.
  
  
  That said, if you’ve already know Jay, then you know he compresses decades of expertise into a single paragraph.
  
  
  Should you take the time to unpack it, the 6-7-8 or 9-figure profit potential for you, your business, and team, is yours for the taking.
  
  
  To decide on which and how much value you’d like to gift yourself right now, then scan what’s inside this episode in the following order:
  
  
  
  1. Themes: See the bigger ideas.
  2. Concepts: See “atomic elements” that make the bigger ideas work.
  3. Timestamps: See exactly where the themes and concepts get brought to life through stories and examples.
  
  
  
  
  
  

  Themes:

  
  
  1. The Power of Collaboration: Jay emphasizes the importance of collaborating with individuals who have different skills and knowledge. By working together, you can achieve breakthroughs and create opportunities that you may not have thought possible.
  
  
  2. Acquisition Strategies to Create Wealth: Jay unveils the power of acquiring businesses or assets as a means of solving problems or creating new opportunities. He shares examples of individuals who have achieved massive wealth by mastering acquisition methodologies.
  
  
  3. Strategic Thinking vs. Tactical Thinking: Jay highlights the difference between being strategic and being tactical in business and life. He encourages listeners to shift their mindset to think strategically and explore new avenues for growth and impact.
  
  
  4. Max ROI without personal funds: Jay shares strategies for generating massive returns on investment without using personal funds. He reveals how passive investors can make multiples of thousands of percent a year on their investments.
  
  
  
  

  Concepts:

  
  
  • AQUIREpreneur: The next level of entrepreneurship.
  • EPIC: Ethically earn enormous profits in a time of crisis.
  • The 3 (core) ways to grow a business.
  • The 3 (advanced) ways to grow a business.
  • 9 more drivers of growth: marketing, strategy, capital, business model, relationships, distribution channels, products and services, process/procedures/systems, ideology
  • 9 Sticking Points of growth: Nine questions to self-diagnose your own barriers to growth.
  • 12 Strategic Pillars: Twelve ways to continuously optimize the profitability and impact of your business.
  • More.
  
  
  
  
  
  
  

  Timestamps of Key Moments:

  
  
  [00:03:37] Acquisition for business growth and wealth creation: Jay discusses the benefits of acquiring established businesses and using acquisition as a growth strategy for increasing income and wealth. He also highlights various methods and categories for growing a business, including referrals, marketing, and acquiring competitors or assets. 
  
  
  [00:10:29] Book acquisition amplifies business success and wealth: Acquire successful book rights, add chapters, profit. Increase income and sellable value of your business.
  
  
  [00:17:05] Introduction to Jay’s Profit Maximization Strategies: 3 ways to grow a business, penetrating new markets, and optimizing revenue systems. Common sticking points in business. Relevancy. Much more.
  
  
  [00:31:36] Growth Strategies Cont’d: Maximize advertising and access, make deals for funding and revenue shares, and find experts or products/services to increase yield.
  
  
  [00:36:13] Massive wealth creation, collaboration, growth, solving problems, strategic thinking, acquiring businesses, incentivizing launches.
  
  
  [00:43:34] Building wealth to make a meaningful impact:  Achieving economic success can lead to helping more people and making a difference in the world.
  
  
  
  
  

  References Mentioned:

  
  
  • BOOK: Business Wealth Without Risk - Available for Pre-order on Amazon.com
    
    
  • BOOK LAUNCH: Saturday, September 23rd, 2023, 11a PDT / 2p EDT. Register here.
    
    
  • WORKSHEET: Jay Abraham’s “How To Get The Most Out Of Asking Critical Business Questions”
    
    
  • WEBSITE: Find more about Jay at Abraham.com.
  
  
  
  
  
  People and Businesses Mentioned:
  • Roland Frasier - co-author of Business Wealth without Risk, CEO Co-founder/principal of 6 different Inc. Magazine fastest growing companies.
  • Daymond John - Investor on “Shark Tank”, CEO of FUBU.
  • Gino Wickman - founder of EOS (Entrepreneurial Operating System)
  • Tony Robbins - business and life strategist
  • Brian Tracy - Motivational speaker and self-development author.
  • Federal Express - mentioned as an example of a breakthrough that borrowed a hub and spoke check clearing process from the Federal Reserve Bank to revolutionize the overnight package delivery industry.
  • Rogaine - mentioned as an example of a product that found success in a different market than its original intended use.
  • Viagra - mentioned as an example of a product that found success in a different market than its original intended use.
  
  
  
  
  

  About The Host:

  Marc Aarons, is host of The Modern Consultant Podcast and founder of 8020Solutions.co.
  
  Each week on the podcast, Marc talks with service leaders who want to make the world a better place.
  
  At 80/20, he helps service experts launch “1-to-many” courses, coaching, and consulting offers.
  To move faster, book a call.
  
  
  
  
  
  ]]>71wnkv30Mon, 18 Sep 2023 17:30:00 -040050:55falsefull2727Jay Abraham: “Marc, do I have your permission to use vulgarity?” Had you told me the man who’s made $50 billion in profits for his private clients would’ve been asking me for permission to curse on my podcast, then I’d be Dwayne “The Rock” Johnsoning my eyebrow at you. That said, I told him “Absolutely”. Never imagined I’d have this much fun talking about how to buy, grow, and sell businesses. But, if you know Jay, then hey, it’s to be expected because: His advice helped the Icy Hot brand you see at CVS and everywhere else go from $20,000 to millions in under a year. He’s also helped a candy company in China sell 49% to Hershey’s for half a billion dollars using his methods. And so long as it doesn’t distract from the deeper mission of maximizing profit for a positive impact, he never misses an opportunity to sneak in a joke or three.Marc Aarons#26. A.I.M. To Get More Referrals: Accessibility, Influence, and Memory w/ Michael RoderickThis week on the Modern Consultant, I host Michael Roderick. 
  
  Michael is founder of Small Pond Enterprises, where he helps thoughtful givers become thought leaders. 
  
  To do it, he uses two frameworks:
  
  
  1. The Thought Leadership Triple Threat - this is combination of becoming a scientist, celebrity, and magician in your niche. 
     
     
  2. The A.I.M. Referability Framework: this stands for accessibility, influence, and memorability. If you're lacking any of the 3, then your referability drops. It works for lead generation, new business, and brand awareness.
  
  
  
  That's just a slice of what we get into.
  
  

  Topics We Cover:

  
  
  1. The Three Components of Referability: Michael delves into the three crucial elements of referability that consultants and professionals need to cultivate - accessibility, influence, and memory. Each component plays a pivotal role in creating a lasting impact and garnering referrals.
     
     
  2. Targeting Sleeper Markets: Michael introduces the concept of sleeper markets, previously untapped markets that hold great potential for success. By exploring different angles and targeting aspirational markets, consultants can find opportunities for growth and increased profitability.
     
     
  3. The Thought Leadership Triple Threat: Drawing from his theater background, Michael compares thought leadership to the triple threat in the performing arts. Thought leaders, like performers, need to embrace the roles of scientist, celebrity, and magician to captivate their audience and gain influence.
     
     
  4. Developing Advanced and Strategic Courses: While many seek guidance on creating basic courses, Michael offers insights into crafting more advanced and strategic courses. By focusing on way of thinking and implementation while incorporating unique information, these courses cater to the Excellence market and provide long-lasting impact.
  
  
  
  

  Timestamps:

  
  [00:01:00] Helping givers become thought leaders by packaging ideas.
  
  [00:03:01] Triple threat: scientist, celebrity, magician in leadership.
  
  [00:07:06] Sales rely on celebrity and market type.
  
  [00:13:19] Strategic courses sold to the Excellence market.
  
  [00:14:41] Sleeper markets offer untapped potential for sales.
  
  [00:22:27] Echo chamber hampers business success, assumptions dangerous.
  
  [00:25:38] Financial ceilings and floors vary across industries. Assumptions about value can be misleading. Consultants attract wrong clients with unrealistic promises.
  
  [00:30:22] A.I.M. - The referability framework which stands for accessibility, influence, and memory. Key factors for creating memorable ideas, including using unique language, evoking emotions, simplifying complex information, and providing a clear structure for processing and sharing the ideas.
  
  [00:39:37] Referability partners are translators, amplifiers, and producers. Translators make things accessible, amplifiers connect and promote, and producers help exploit talent to make it bigger.
  
  [00:42:17] What advice would he give himself if he could do it all over again?
  
  

  About The Guest:

  
  Michael Roderick is the CEO of Small Pond Enterprises which helps thoughtful givers become thought leaders by making their brands referable, their messaging memorable, and their ideas unforgettable.
  
  He is also the host of the podcast Access to Anyone which shows how you can get to know anyone you want in business and in life using time-tested relationship-building principles.
  
  Michael's unique methodology comes from his own experience of going from being a Highschool English teacher to a Broadway Producer in under two years.
  
  Find out more at: This week on the Modern Consultant, I host Michael Roderick. 
  
  Michael is founder of Small Pond Enterprises, where he helps thoughtful givers become thought leaders. 
  
  To do it, he uses two frameworks:
  
  
  1. The Thought Leadership Triple Threat - this is combination of becoming a scientist, celebrity, and magician in your niche. 
     
     
  2. The A.I.M. Referability Framework: this stands for accessibility, influence, and memorability. If you're lacking any of the 3, then your referability drops. It works for lead generation, new business, and brand awareness.
  
  
  
  That's just a slice of what we get into.
  
  

  Topics We Cover:

  
  
  1. The Three Components of Referability: Michael delves into the three crucial elements of referability that consultants and professionals need to cultivate - accessibility, influence, and memory. Each component plays a pivotal role in creating a lasting impact and garnering referrals.
     
     
  2. Targeting Sleeper Markets: Michael introduces the concept of sleeper markets, previously untapped markets that hold great potential for success. By exploring different angles and targeting aspirational markets, consultants can find opportunities for growth and increased profitability.
     
     
  3. The Thought Leadership Triple Threat: Drawing from his theater background, Michael compares thought leadership to the triple threat in the performing arts. Thought leaders, like performers, need to embrace the roles of scientist, celebrity, and magician to captivate their audience and gain influence.
     
     
  4. Developing Advanced and Strategic Courses: While many seek guidance on creating basic courses, Michael offers insights into crafting more advanced and strategic courses. By focusing on way of thinking and implementation while incorporating unique information, these courses cater to the Excellence market and provide long-lasting impact.
  
  
  
  

  Timestamps:

  
  [00:01:00] Helping givers become thought leaders by packaging ideas.
  
  [00:03:01] Triple threat: scientist, celebrity, magician in leadership.
  
  [00:07:06] Sales rely on celebrity and market type.
  
  [00:13:19] Strategic courses sold to the Excellence market.
  
  [00:14:41] Sleeper markets offer untapped potential for sales.
  
  [00:22:27] Echo chamber hampers business success, assumptions dangerous.
  
  [00:25:38] Financial ceilings and floors vary across industries. Assumptions about value can be misleading. Consultants attract wrong clients with unrealistic promises.
  
  [00:30:22] A.I.M. - The referability framework which stands for accessibility, influence, and memory. Key factors for creating memorable ideas, including using unique language, evoking emotions, simplifying complex information, and providing a clear structure for processing and sharing the ideas.
  
  [00:39:37] Referability partners are translators, amplifiers, and producers. Translators make things accessible, amplifiers connect and promote, and producers help exploit talent to make it bigger.
  
  [00:42:17] What advice would he give himself if he could do it all over again?
  
  

  About The Guest:

  
  Michael Roderick is the CEO of Small Pond Enterprises which helps thoughtful givers become thought leaders by making their brands referable, their messaging memorable, and their ideas unforgettable.
  
  He is also the host of the podcast Access to Anyone which shows how you can get to know anyone you want in business and in life using time-tested relationship-building principles.
  
  Michael's unique methodology comes from his own experience of going from being a Highschool English teacher to a Broadway Producer in under two years.
  
  Find out more at: http://www.smallpondenterprises.com/
  
  

  About The Host:

  
  Marc helps experts scale their impact in the form of high-ticket courses, programs, VIP days, and masterminds (without losing the deep impact of their 1-on-1 work).
  
  After helping over 1,000 entrepreneurs, he created his Product Flywheel Framework to help the next 1,000 do it faster.
  
  Learn more at: https://8020solutions.co.
  ]]>70ykrw50Mon, 11 Sep 2023 17:38:00 -040048:00falsefull2626Michael Roderick helps thoughtful givers become thought leaders. To do it, he uses two frameworks. The first is the Thought Leadership Triple Threat - which is combination of becoming a scientist, celebrity, and magician in your niche. The other framework, drastically increases your referability for both more leads and new business. That's the A.I.M. framework, which stands for accessibility, influence, and memorability. If you're lacking any of the 3, then your referability drops. Why Listen: Michael went from high school teacher to Broadway Producer in 2 years. To do it, he had to master the business of creativity, and then developed frameworks to make it repeatable for himself as well as his clients.Marc Aarons#25. From Clients to Courses: The First $100K w/ Rob HowardThis week on the Modern Consultant, I have the honor of hosting Rob Howard. Rob is founder of HDC (Howard Development and Consulting) - a high-end, full-service web design and development firm for the world's largest organizations, ambitious entrepreneurs, and creative agencies. 
  
  What makes HDC even more unique is their expansion into digital products: online courses, workshops, and training programs. In short, they don't just do the work, they teach it as well.
  
  Full disclosure, Rob has been a client for several years and through our work together, he's launched multiple online courses, which has grossed well over $100K in product-based revenue.
  
  

  Topics We Cover:

  
  1. It’s Not For Everyone: Scaling up and delegating course content creation can be more challenging than expected, requiring a unique skill set and understanding of individual strengths within the team.
  
  2. Know Your Team: Building a team to create workshops and courses can be a stressful experience, especially when the project is more nebulous compared to typical client work.
  
  3. Market and Sell: Enjoying content creation and having a liking for it is crucial in the online course world, but it's equally important to be good at marketing and selling.
  
  4. Service + Product Business: It is possible to have a healthy client services business while also offering courses, subscriptions, or even software, providing multiple revenue streams.
  
  5. Test In 10 Hours: Transitioning from client services to building products involves a different mindset and upfront investment, but both can be profitable and complement each other.
  
  6. The First $100K: The importance of validating and launching products or services using a Kickstarter-like approach to minimize risks and gather valuable feedback from potential customers.
  
  <iframe width="560" height="315" src="https://www.youtube.com/embed/90a6nXm1yIY?si=0GHcxr8iWMnJ-udm" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe>
  
  

  Timestamps:

  
  [00:00:17] Rob Howard, founder of Howard Development and Consulting, offers web design and development services along with education on AI and building a digital agency.
  
  [00:03:33] The fallacy of needing to choose between client work and other products. Continual evolution is necessary in a 30-year career.
  
  [00:06:45] Diversify business with courses and client services. Courses offer potential for infinite upside, while client projects have strict ceiling. Reframe courses as self-directed projects for psychological benefits.
  
  [00:12:49] There is a significant difference in profitability between client services and self-directed projects. Client services offer more certainty, but there are psychological hurdles to overcome when transitioning to self-directed work. Both can be profitable and complement each other.
  
  [00:15:58] Traditional jobs have perceived security but also involve risk. Just like flying is safer than driving, client services are not necessarily safer than products. Use a Kickstarter-like approach by selling the table of contents of a product or service before building it. This allows for instant validation and reduces the risk of investing time and money into something that may not be successful.
  
  [00:23:43] Rob recommends Marc's template to gather feedback on potential products through surveys. The survey asks questions about pricing and preferences, which helps identify the ideal price for a product. 
  
  [00:28:34] Creating and delegating course content was more difficult than expected due to stress and differing preferences among team members. Content...]]>This week on the Modern Consultant, I have the honor of hosting Rob Howard. Rob is founder of HDC (Howard Development and Consulting) - a high-end, full-service web design and development firm for the world's largest organizations, ambitious entrepreneurs, and creative agencies. 
  
  What makes HDC even more unique is their expansion into digital products: online courses, workshops, and training programs. In short, they don't just do the work, they teach it as well.
  
  Full disclosure, Rob has been a client for several years and through our work together, he's launched multiple online courses, which has grossed well over $100K in product-based revenue.
  
  

  Topics We Cover:

  
  1. It’s Not For Everyone: Scaling up and delegating course content creation can be more challenging than expected, requiring a unique skill set and understanding of individual strengths within the team.
  
  2. Know Your Team: Building a team to create workshops and courses can be a stressful experience, especially when the project is more nebulous compared to typical client work.
  
  3. Market and Sell: Enjoying content creation and having a liking for it is crucial in the online course world, but it's equally important to be good at marketing and selling.
  
  4. Service + Product Business: It is possible to have a healthy client services business while also offering courses, subscriptions, or even software, providing multiple revenue streams.
  
  5. Test In 10 Hours: Transitioning from client services to building products involves a different mindset and upfront investment, but both can be profitable and complement each other.
  
  6. The First $100K: The importance of validating and launching products or services using a Kickstarter-like approach to minimize risks and gather valuable feedback from potential customers.
  
  <iframe width="560" height="315" src="https://www.youtube.com/embed/90a6nXm1yIY?si=0GHcxr8iWMnJ-udm" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe>
  
  

  Timestamps:

  
  [00:00:17] Rob Howard, founder of Howard Development and Consulting, offers web design and development services along with education on AI and building a digital agency.
  
  [00:03:33] The fallacy of needing to choose between client work and other products. Continual evolution is necessary in a 30-year career.
  
  [00:06:45] Diversify business with courses and client services. Courses offer potential for infinite upside, while client projects have strict ceiling. Reframe courses as self-directed projects for psychological benefits.
  
  [00:12:49] There is a significant difference in profitability between client services and self-directed projects. Client services offer more certainty, but there are psychological hurdles to overcome when transitioning to self-directed work. Both can be profitable and complement each other.
  
  [00:15:58] Traditional jobs have perceived security but also involve risk. Just like flying is safer than driving, client services are not necessarily safer than products. Use a Kickstarter-like approach by selling the table of contents of a product or service before building it. This allows for instant validation and reduces the risk of investing time and money into something that may not be successful.
  
  [00:23:43] Rob recommends Marc's template to gather feedback on potential products through surveys. The survey asks questions about pricing and preferences, which helps identify the ideal price for a product. 
  
  [00:28:34] Creating and delegating course content was more difficult than expected due to stress and differing preferences among team members. Content creation requires a unique style and is not easily assigned to those skilled in other areas.
  
  [00:31:44] Transitioning to new roles can have unexpected effects on the brain, and not everyone is suited for certain skills or tasks. Rob regrets not considering this when assigning live webinars and recording courses, as it caused more stress than anticipated. 
  
  [00:35:46] Helping people transition from conscious incompetence to conscious competence is valuable.
  
  [00:37:21] Being able to move between stages of learning is essential for effective teaching. Empathy and understanding one's own challenges are key.
  
  [00:40:56] Importance of selling and marketing in courses.
  
  [00:44:08] Reframing sales as a service that improves lives, not sleazy.
  
  

  About The Guest:

  
  Since 2009, they've partnered with over 150 creative agencies to deliver high-end, pixel-perfect web projects to their clients.
  
  Find out more at: https://hdc.dev/
  
  

  About The Host:

  
  Marc helps experts scale their impact in the form of high-ticket courses, programs, VIP days, and masterminds (without losing the deep impact of their 1-on-1 work).
  
  After helping over 1,000 entrepreneurs, he created his Product Flywheel Framework to help the next 1,000 do it faster. Learn more at: https://8020solutions.co.
  ]]>l1476340Mon, 04 Sep 2023 20:51:00 -040047:22falsefull2525What does it take to make the first $100K? If you're an established service provider, that's already at multiple 6-or-7 figures in annual revenue, then figuring out how to your first $100K in online courses or curriculum-based coaching is your magic question. Answer that question, and you now have a pathway to $1M in productized revenue, which gives you the option to walk away from service-based revenue. However, in today's episode, we cover a controversial take: Don't try to escape your client-services business...even if you can do it with online courses.Marc Aarons#24. Should online courses have community? w/ Jordan GodbeyThis week on the Modern Consultant, I have the honor of hosting Jordan Godbey,
  
  Jordan is the founder of GrowthCommunity, an entrepreneur, and certified Circle expert who's launched over 40 communities for his clients. He's also a course creator himself who generated over $1.5m dollars with a niche course and his passion is helping other experts build community-powered courses that deliver powerful transformations in their students' lives.
  
  While that may sound a lot like what I do - through our podcast, we found the difference: while I focus on making sure that the curriculum within a course is exceptional and delivers the transformational value, Jordan focuses on making sure the community infrastructure that surrounds the course, is also exceptional to support the learning journey.
  
  Topics We Cover:
  
  1. The importance of niche specialization: Jordan suggests becoming a productized service business focusing on a niche outcome or transformation. This helps differentiate your agency from others using a standardized playbook.
  
  2. Moving away from the agency model: The speaker realized that the continuous cycle of getting more clients, hiring more people, and selling more hours was not aligned with their growth goals. They decided to transition into the online courses world for a change.
  
  3. The power of community support: Traditional courses often lack the necessary support and guidance for learners to implement what they've learned. Jordan emphasizes the importance of community interaction and support in helping students sustain motivation and achieve meaningful transformations.
  
  4. The value of high-ticket programs: While some may be shocked by the high price, Jordan highlights the shift from content-based courses to Masterminds where the value lies in the community and networking. Successful entrepreneurs have found value in these high-ticket programs to scale their businesses.
  
  5. Strategic courses vs. tactical courses: Strategic courses offer larger transformations but may require longer timelines and the support of a community. Tactical courses, such as video editing tutorials, are effective for straightforward instructions and practical knowledge.
  
  6. Transitioning from consultant to course creator: The speaker shares their journey from running a digital marketing agency to specializing in online courses. They realized that their long-term focus was not in the agency model and found an opportunity to lead the development of an online course in the medical field.
  
  Timestamps:
  
  [00:01:26] College computer guy discovers the power of SEO.
  
  [00:03:52] Journey from SEO to full-service digital agency.
  
  [00:07:25] Early college grad seeks diverse experiences, finds niche.
  
  [00:11:23] Productized service business: niche, specific, less competition.
  
  [00:16:31] Focus doctors on helping people, not technology. Appreciate diverse skill sets but specialize. Integration and impact are important. Pursue learning with purpose and values. Avoid golden handcuffs, seek growth. What happened after 18-month sprint?
  
  [00:18:54] Realizing the limitations of consulting, pursuing entrepreneurship.
  
  [00:27:36] Community support is crucial for success.
  
  [00:32:43] Online courses for tactical skills vs strategic skills
  
  [00:36:36] High ticket programs focus on identity mindset.
  
  [00:40:16] Value, pricing, and scalability in high-ticket programs.
  
  About The Guest:
  
  Jordan is the founder of GrowthCommunity. He's an entrepreneur and certified Circle expert who's launched over 40 communities for his clients - Circle is a community platform that is expanding to also include online course hosting. He's also a course creator himself who generated over $1.5m dollars...]]>This week on the Modern Consultant, I have the honor of hosting Jordan Godbey,
  
  Jordan is the founder of GrowthCommunity, an entrepreneur, and certified Circle expert who's launched over 40 communities for his clients. He's also a course creator himself who generated over $1.5m dollars with a niche course and his passion is helping other experts build community-powered courses that deliver powerful transformations in their students' lives.
  
  While that may sound a lot like what I do - through our podcast, we found the difference: while I focus on making sure that the curriculum within a course is exceptional and delivers the transformational value, Jordan focuses on making sure the community infrastructure that surrounds the course, is also exceptional to support the learning journey.
  
  Topics We Cover:
  
  1. The importance of niche specialization: Jordan suggests becoming a productized service business focusing on a niche outcome or transformation. This helps differentiate your agency from others using a standardized playbook.
  
  2. Moving away from the agency model: The speaker realized that the continuous cycle of getting more clients, hiring more people, and selling more hours was not aligned with their growth goals. They decided to transition into the online courses world for a change.
  
  3. The power of community support: Traditional courses often lack the necessary support and guidance for learners to implement what they've learned. Jordan emphasizes the importance of community interaction and support in helping students sustain motivation and achieve meaningful transformations.
  
  4. The value of high-ticket programs: While some may be shocked by the high price, Jordan highlights the shift from content-based courses to Masterminds where the value lies in the community and networking. Successful entrepreneurs have found value in these high-ticket programs to scale their businesses.
  
  5. Strategic courses vs. tactical courses: Strategic courses offer larger transformations but may require longer timelines and the support of a community. Tactical courses, such as video editing tutorials, are effective for straightforward instructions and practical knowledge.
  
  6. Transitioning from consultant to course creator: The speaker shares their journey from running a digital marketing agency to specializing in online courses. They realized that their long-term focus was not in the agency model and found an opportunity to lead the development of an online course in the medical field.
  
  Timestamps:
  
  [00:01:26] College computer guy discovers the power of SEO.
  
  [00:03:52] Journey from SEO to full-service digital agency.
  
  [00:07:25] Early college grad seeks diverse experiences, finds niche.
  
  [00:11:23] Productized service business: niche, specific, less competition.
  
  [00:16:31] Focus doctors on helping people, not technology. Appreciate diverse skill sets but specialize. Integration and impact are important. Pursue learning with purpose and values. Avoid golden handcuffs, seek growth. What happened after 18-month sprint?
  
  [00:18:54] Realizing the limitations of consulting, pursuing entrepreneurship.
  
  [00:27:36] Community support is crucial for success.
  
  [00:32:43] Online courses for tactical skills vs strategic skills
  
  [00:36:36] High ticket programs focus on identity mindset.
  
  [00:40:16] Value, pricing, and scalability in high-ticket programs.
  
  About The Guest:
  
  Jordan is the founder of GrowthCommunity. He's an entrepreneur and certified Circle expert who's launched over 40 communities for his clients - Circle is a community platform that is expanding to also include online course hosting. He's also a course creator himself who generated over $1.5m dollars with a niche course.
  
  Find out more at: https://growthcommunity.co/
  
  About The Host:
  
  Marc helps experts scale their impact in the form of high-ticket courses, programs, VIP days, and masterminds (without losing the deep impact of their 1-on-1 work).
  
  After helping over 1,000 entrepreneurs, he created his Product Flywheel Framework to help the next 1,000 do it faster. Learn more at: https://8020solutions.co.
  
  
  
  ]]>81qywp21Tue, 29 Aug 2023 09:00:00 -040046:03falsefull2424This week on the Modern Consultant, I have the honor of hosting Jordan Godbey, Jordan is the founder of GrowthCommunity, an entrepreneur, and certified Circle expert who's launched over 40 communities for his clients. He's also a course creator himself who generated over $1.5m dollars with a niche course and his passion is helping other experts build community-powered courses that deliver powerful transformations in their students' lives. While that may sound a lot like what I do - through our podcast, we found the difference: while I focus on making sure that the curriculum within a course is exceptional and delivers the transformational value, Jordan focuses on making sure the community infrastructure that surrounds the course, is also exceptional to support the learning journey.Marc Aarons#23. $1M Course Launches: The Traps and Freedoms of 7-Figure Business w/ Luisa ZhouThis week on the Modern Consultant, I have the honor of hosting Luisa Zhou, former space station engineer turned multi 7-figure course coach for professionals who want to escape the 9-to-5, and grow a freedom business on their terms.
  
  In a social media world where influencers flip between "vulnerability overshares" and meticulously filtering public personas to grow their follower counts, Luisa has taken a noticeably "quieter" approach. As a self-described business minimalist and very private person, you may hear about her German Sheperd Falco, but that's about it.
  
  I don't know about you, but personally, I find that refreshing, because she focuses on creating what I call "high-utility" content. Content that's focused on helping people, as opposed to content that's too focused on being "likeable". Sure, likeability matters - but once trust is established, there's going to be a lot more time spent on problem solving to get to someone's goals, as opposed to knowing the latest that happened on their last dog walk.
  
  If you vibe with that approach, then sweet, it's probably why you're still on my email list, and probably why you'll like...
  
  Topics We Cover:
  
  - When to launch and when to evergreen: Going from a higher conversion live launch model to an evergreen model
  - Google SEO, YouTube organic content, and paid Facebook ads - what each channel is good at and what it's not
  - CEO decision-making: The "front page of New York Times" test.
  - Family and health: Why she does what she does.
  
  Timestamps:
  
  [00:00:00] Luisa Zhou: Went from space station engineer to being advertising agency executive before online courses and programs.
  
  [00:02:24] Sharing expertise through courses, solving problems for others.
  
  [00:05:42] Live launches drove rapid growth for 4-5 years but it was high risk and stressful so she found a way to make it sustainable.
  
  [00:08:00] Sustainable business allows her to care for parents.
  
  [00:15:12] YouTube is the best platform for long-form content and connecting with viewers. Text articles lack personality, while YouTube allows for social engagement and storytelling. Instagram is not a priority due to limited time. YouTube videos and a daily newsletter are the main commitments.
  
  [00:20:16] Facebook ads became repetitive and time-consuming. High costs and decreasing returns led to exploring other options.
  
  [00:22:37] Running ads sporadically, focusing on SEO. Currently not running paid traffic consistently, as Facebook ad restrictions are tiring. Investing in SEO and scaling content with increased articles.
  
  [00:28:39] Clear, specific courses tailored to individual needs. She offers flagship programs on different topics and other courses on specific skills. The goal is to make it clear and to the point for the customer.
  
  [00:32:15] Trial and error is the best way to learn what you need. Personal preference determines if you prefer group programs or one-on-one coaching. Trust your intuition as customers are intuitive.
  
  [00:34:52] Revenue from courses, limited coaching spots available. Intuitive application process. Genuine selection based on fit.
  
  [00:39:25] Align goals, increase prices, create leverage. Group or self-study course options. If doubling revenue is the immediate goal, increasing prices and delivery might be best. Starting with a group offering can provide feedback and sales, then evolve into a self-study course. This approach allows for both time to create a quality product and generate revenue.
  
  [00:42:02] Decision heuristic: Would you be proud if it was on the front cover of the New York Times? Use this as a guide to make better decisions.
  
  About The Guest:
  
  Luisa Zhou is a leading entrepreneur, business coach, and investor, who helps people start and scale their own profitable online business. She’s helped thousands of students build...]]>This week on the Modern Consultant, I have the honor of hosting Luisa Zhou, former space station engineer turned multi 7-figure course coach for professionals who want to escape the 9-to-5, and grow a freedom business on their terms.
  
  In a social media world where influencers flip between "vulnerability overshares" and meticulously filtering public personas to grow their follower counts, Luisa has taken a noticeably "quieter" approach. As a self-described business minimalist and very private person, you may hear about her German Sheperd Falco, but that's about it.
  
  I don't know about you, but personally, I find that refreshing, because she focuses on creating what I call "high-utility" content. Content that's focused on helping people, as opposed to content that's too focused on being "likeable". Sure, likeability matters - but once trust is established, there's going to be a lot more time spent on problem solving to get to someone's goals, as opposed to knowing the latest that happened on their last dog walk.
  
  If you vibe with that approach, then sweet, it's probably why you're still on my email list, and probably why you'll like...
  
  Topics We Cover:
  
  - When to launch and when to evergreen: Going from a higher conversion live launch model to an evergreen model
  - Google SEO, YouTube organic content, and paid Facebook ads - what each channel is good at and what it's not
  - CEO decision-making: The "front page of New York Times" test.
  - Family and health: Why she does what she does.
  
  Timestamps:
  
  [00:00:00] Luisa Zhou: Went from space station engineer to being advertising agency executive before online courses and programs.
  
  [00:02:24] Sharing expertise through courses, solving problems for others.
  
  [00:05:42] Live launches drove rapid growth for 4-5 years but it was high risk and stressful so she found a way to make it sustainable.
  
  [00:08:00] Sustainable business allows her to care for parents.
  
  [00:15:12] YouTube is the best platform for long-form content and connecting with viewers. Text articles lack personality, while YouTube allows for social engagement and storytelling. Instagram is not a priority due to limited time. YouTube videos and a daily newsletter are the main commitments.
  
  [00:20:16] Facebook ads became repetitive and time-consuming. High costs and decreasing returns led to exploring other options.
  
  [00:22:37] Running ads sporadically, focusing on SEO. Currently not running paid traffic consistently, as Facebook ad restrictions are tiring. Investing in SEO and scaling content with increased articles.
  
  [00:28:39] Clear, specific courses tailored to individual needs. She offers flagship programs on different topics and other courses on specific skills. The goal is to make it clear and to the point for the customer.
  
  [00:32:15] Trial and error is the best way to learn what you need. Personal preference determines if you prefer group programs or one-on-one coaching. Trust your intuition as customers are intuitive.
  
  [00:34:52] Revenue from courses, limited coaching spots available. Intuitive application process. Genuine selection based on fit.
  
  [00:39:25] Align goals, increase prices, create leverage. Group or self-study course options. If doubling revenue is the immediate goal, increasing prices and delivery might be best. Starting with a group offering can provide feedback and sales, then evolve into a self-study course. This approach allows for both time to create a quality product and generate revenue.
  
  [00:42:02] Decision heuristic: Would you be proud if it was on the front cover of the New York Times? Use this as a guide to make better decisions.
  
  About The Guest:
  
  Luisa Zhou is a leading entrepreneur, business coach, and investor, who helps people start and scale their own profitable online business. She’s helped thousands of students build their own businesses to 6- and 7-figures. Her advice has been featured in numerous online and print publications including Forbes, Inc, Entrepreneur, Business Insider, and more.
  
  Find out more about her at: https://www.luisazhou.com/
  
  About The Host:
  
  Marc helps experts scale their impact in the form of high-ticket courses, programs, VIP days, and masterminds (without losing the deep impact of their 1-on-1 work). 
  
  After helping over 1,000 entrepreneurs, he created his Product Flywheel Framework to help the next 1,000 do it faster. Learn more at: https://8020solutions.co.]]>m0j48r90Mon, 21 Aug 2023 17:45:00 -040049:03falsefull2323This week on the Modern Consultant, I have the honor of hosting Luisa Zhou, former space station engineer turned multi 7-figure course coach for professionals who want to escape the 9-to-5, and grow a freedom business on their terms. In a social media world where influencers flip between "vulnerability overshares" and meticulously filtering public personas to grow their follower counts, Luisa has taken a noticeably "quieter" approach. As a self-described business minimalist and very private person, you may hear about her german Sheperd Falco, but that's about it. I don't know about you, but personally, I find that refreshing, because she focuses on creating what I call "high-utility" content. Content that's focused on helping people, as opposed to content that's too focused on being "likeable". Sure, likeability matters - but once trust is established, there's going to be a lot more time spent on problem solving to get to someone's goals, as opposed to knowing the latest that happened on their last dog walk.Marc Aarons#22 Books Grow Business: The Art and Science of Nonfiction Book Writing w/ Bryna HaynesTo scale from helping people 1-on-1 to helping "1-on-many", can feel like a daunting task, especially if you don't know where to start.
  
  However, if you're a service provider, then you have an unique advantage. You get to simplify the vague goal of scaling into this clearer description:
  
  I want to go from 1-on-1 to "1-to-many" marketing, sales, and delivery.
  
  If you describe it that way, things become much clearer. For example, it becomes clearer that launching an online course, would be a "1-to-many" delivery strategy. On the other hand, writing a transformational non-fiction book, would be a "1-to-many" marketing strategy.
  
  That said, both, if done right and with intention, your book can inspire, and even go so far as to change someone's life. Then, to go even deeper, a course can deepen the impact - continuing where the book left off.
  
  However, where would you even start and how do you begin to think about that?
  
  To help answer that question, I'm excited to host this week's guest on The Modern Consultant:
  
  Bryna Haynes.
  
  About Today's Guest:
  
  Bryna Haynes is the founder and CEO of WorldChangers Media. As a nationally-known book strategist, speaker, ghostwriter, and editor with over 17 years of experience in the publishing field, she has helped hundreds of thought leaders, teachers, healers, and enlightened entrepreneurs deliver their messages and radically uplevel their expert status through best-selling, impact-driven books. Titles she claims in her spare time include: self-reinvention savant, LEGO castle designer, dragon tamer, luxury travel hacker, and connoisseur of kick-ass boots.
  
  Find out more about her at http://www.worldchangers.media/.
  
  
  
  
  Questions We Answer:
  
  
  1. Authors and Course Creators: How can we road test ideas before writing a book or starting a business? 
  2. Sales: How do sales arguments need to be constructed carefully in direct response copywriting to avoid attacking the ego? Why is this important for ethical persuasion?
  3. Business Strategy: How do sales arguments need to be constructed carefully in direct response copywriting to avoid attacking the ego? Why is this important for ethical persuasion?
  4. Book Structure:  How to front-load story and following a 3-point plot arc to create reader connection and how to use it for teaching a lesson?
     
     
  
  
  Whether you're into books, courses, or both, there's no shortage of details to get into on this one.
  
  Timestamps if you like details:
  
  [00:00:00] "How would you describe who you are and what you do?"
  [00:03:04] Brand refresh leads to focus on family.
  [00:08:16] Accidental journey into nonfiction editing and writing.
  [00:13:44] Books create immersive experiences, teaching lessons with emotion, imagination, and engagement. 
  [00:21:18] Storytelling evokes emotions and creates resonance, connecting with readers.
  
  
  [00:24:41] Transformational Book Structure: Front-loading a transformational nonfiction book with story is important, followed by a journey and the transformation of the hero (reader). Each chapter consists of story, discussion, and instruction, with the story becoming shorter as the book progresses. The goal is to leave readers with guidance on navigating their new selves in a familiar world.
  
  [00:31:45] Types of stories: It depends on the audience's resonance. Authors should consider meeting readers where they are and show the potential outcomes of following or ignoring their advice.
  
  [00:39:24] Test your ideas: Personal expertise...]]>To scale from helping people 1-on-1 to helping "1-on-many", can feel like a daunting task, especially if you don't know where to start.
  
  However, if you're a service provider, then you have an unique advantage. You get to simplify the vague goal of scaling into this clearer description:
  
  I want to go from 1-on-1 to "1-to-many" marketing, sales, and delivery.
  
  If you describe it that way, things become much clearer. For example, it becomes clearer that launching an online course, would be a "1-to-many" delivery strategy. On the other hand, writing a transformational non-fiction book, would be a "1-to-many" marketing strategy.
  
  That said, both, if done right and with intention, your book can inspire, and even go so far as to change someone's life. Then, to go even deeper, a course can deepen the impact - continuing where the book left off.
  
  However, where would you even start and how do you begin to think about that?
  
  To help answer that question, I'm excited to host this week's guest on The Modern Consultant:
  
  Bryna Haynes.
  
  About Today's Guest:
  
  Bryna Haynes is the founder and CEO of WorldChangers Media. As a nationally-known book strategist, speaker, ghostwriter, and editor with over 17 years of experience in the publishing field, she has helped hundreds of thought leaders, teachers, healers, and enlightened entrepreneurs deliver their messages and radically uplevel their expert status through best-selling, impact-driven books. Titles she claims in her spare time include: self-reinvention savant, LEGO castle designer, dragon tamer, luxury travel hacker, and connoisseur of kick-ass boots.
  
  Find out more about her at http://www.worldchangers.media/.
  
  
  
  
  Questions We Answer:
  
  
  1. Authors and Course Creators: How can we road test ideas before writing a book or starting a business? 
  2. Sales: How do sales arguments need to be constructed carefully in direct response copywriting to avoid attacking the ego? Why is this important for ethical persuasion?
  3. Business Strategy: How do sales arguments need to be constructed carefully in direct response copywriting to avoid attacking the ego? Why is this important for ethical persuasion?
  4. Book Structure:  How to front-load story and following a 3-point plot arc to create reader connection and how to use it for teaching a lesson?
     
     
  
  
  Whether you're into books, courses, or both, there's no shortage of details to get into on this one.
  
  Timestamps if you like details:
  
  [00:00:00] "How would you describe who you are and what you do?"
  [00:03:04] Brand refresh leads to focus on family.
  [00:08:16] Accidental journey into nonfiction editing and writing.
  [00:13:44] Books create immersive experiences, teaching lessons with emotion, imagination, and engagement. 
  [00:21:18] Storytelling evokes emotions and creates resonance, connecting with readers.
  
  
  [00:24:41] Transformational Book Structure: Front-loading a transformational nonfiction book with story is important, followed by a journey and the transformation of the hero (reader). Each chapter consists of story, discussion, and instruction, with the story becoming shorter as the book progresses. The goal is to leave readers with guidance on navigating their new selves in a familiar world.
  
  [00:31:45] Types of stories: It depends on the audience's resonance. Authors should consider meeting readers where they are and show the potential outcomes of following or ignoring their advice.
  
  [00:39:24] Test your ideas: Personal expertise may not align with audience interests; teaching and presenting ideas leads to their development; understanding audience desires and needs ensures better service.
  
  [00:47:32] Books In Your Business Model: Selling millions of copies is rare, so it's more valuable to connect with a smaller, engaged audience. Sales take time, and a long-term strategy is needed to leverage the book for speaking and media opportunities. The quality of the book is crucial, but often overlooked in the publishing industry.
  
  [00:55:01] Books Take 12-14 Months: Writing process takes 6-8 months, editing takes 6 months. Final book takes about a year to 14 months.
  
  [00:58:40] Becoming an author is a hero's journey: it transforms the way you see your own work, and inspires you to put it into the hands of as many people as possible.
  
  About The Host:
  
  Marc helps experts scale their impact in the form of high-ticket courses, programs, VIP days, and masterminds (without losing the deep impact of their 1-on-1 work). After helping over 1,000 entrepreneurs, he created his Product Flywheel Framework to help the next 1,000 do it faster. Learn more at: https://8020solutions.co.
  ]]>805ylzw0Tue, 15 Aug 2023 09:00:00 -040001:04:01falsefull2222Books grow businesses - no surprise there but if you want to do it well, then it will require time, attention, and intention. In today's episode I interview book writing and independent publishing expert Bryna Haynes, where we talk about why it takes 12-14 months, how it can take less time, and where both books and courses fit into the business model of thought leaders.Marc Aarons#21 Codify and Scale Your Brand Voice w/ Justin BlackmanLast week, I had the pleasure of hosting Kevin Rogers on The Modern Consultant podcast. 
  
  
  Kevin's the founder of CopyChief, where he's helped over 9,000+ copywriters and business owners get better at their copywriting. That's excellent, because one of the CopyChief motto's is "no one writes alone".
  
  
  But, then, that begs the question - who does Kevin go to when could use a second set of eyes on his copy?
  
  
  That, my friend, is where Justin Blackman comes in.
  
  About Today's Guest:
  
  Justin Blackman is a brand voice expert who’s written for more than 429 people and managed to sound like every one of them. He uses an ultra-specific voice mirroring process called Brand Ventriloquism® to analyze and replicate the nuances that make your voice unique, and documents it so you can scale your content without sacrificing authenticity. 
  
  He’s created voice guides for Amy Porterfield, Stu McLaren, Todd Herman, Bobby Klinck, and Danny Iny — and worked with top brands including Puma, IHG hotels, 5-hour Energy, and Red Bull.
  
  
  He also runs copywriting workshops that show you how to evolve your style and punch, power and pop to your everyday writing at the Brand Voice Academy - all the people say he’s pretty fly for a write guy.
  
  
  If that sounds like a vibe, then the lessons from today's episode are for you.
  
  
  Highlights:
  
  
  1. Codifying Your Voice: The 3-parts of any personal and professional brand
  2. Voice vs. Point of View: What's the difference between having an expert perspective (point-of-view) and a brand voice that's recognizable anywhere?
  3. The Nuance of Personalizing Your Professional Brand: How do you, as an expert, know which of your personal values should remain personal values, and which ones should inform your professional brand?
  4. Incorporating Personal Branding into Work: Justin discusses how he incorporates his own brand voice into his services but keeps it separate from BrandVoice Academy. He emphasizes the importance of maintaining consistency within each brand while allowing creative freedom for co-trainers and guest experts to express their own styles within the framework provided.
  5. Upgrade Your ChatGPT Prompts: Unspecific prompts fail - understand the detail you need to add to get quality output. 
  
  
  Whether you’re a copywriter looking to refine your skills or a business owner seeking to establish a strong and authentic brand voice, today's episode has your back. Grab your favorite beverage and digital notepad to start codifying the uniqueness of your own voice.
  
  Timestamps if you like details:
  
  00:02:11 The 3-part framework for brand voice: vocabulary, tone, cadence.
  00:06:06 Feedback: Identify challenges, adjust language and punctuation.
  00:09:25 Working with AI tools for voice expertise.
  00:14:26 Deciding between threads, productizing expertise into course.
  00:15:32 Two writers collaborate, blending their styles cautiously.
  00:19:28 Separate personal and brand voice for business.
  00:25:37 Personal and professional values have different contexts.
  00:29:01 Precision in copywriting builds confidence and protection.
  00:32:42 Accidental shift in audience led to success.
  00:35:11 Passion for personal and corporate brands.
  00:38:29 Networking leads to word of mouth referrals.
  00:43:10 Discovering Brand Ventriloquism in a supportive environment.
  
  
  About The Host:
  
  Marc helps experts scale their impact in the form of high-ticket courses, programs, VIP days, and masterminds (without losing the deep impact of their 1-on-1 work). After helping over 1,000 entrepreneurs, he created his Product Flywheel...]]>Last week, I had the pleasure of hosting Kevin Rogers on The Modern Consultant podcast. 
  
  
  Kevin's the founder of CopyChief, where he's helped over 9,000+ copywriters and business owners get better at their copywriting. That's excellent, because one of the CopyChief motto's is "no one writes alone".
  
  
  But, then, that begs the question - who does Kevin go to when could use a second set of eyes on his copy?
  
  
  That, my friend, is where Justin Blackman comes in.
  
  About Today's Guest:
  
  Justin Blackman is a brand voice expert who’s written for more than 429 people and managed to sound like every one of them. He uses an ultra-specific voice mirroring process called Brand Ventriloquism® to analyze and replicate the nuances that make your voice unique, and documents it so you can scale your content without sacrificing authenticity. 
  
  He’s created voice guides for Amy Porterfield, Stu McLaren, Todd Herman, Bobby Klinck, and Danny Iny — and worked with top brands including Puma, IHG hotels, 5-hour Energy, and Red Bull.
  
  
  He also runs copywriting workshops that show you how to evolve your style and punch, power and pop to your everyday writing at the Brand Voice Academy - all the people say he’s pretty fly for a write guy.
  
  
  If that sounds like a vibe, then the lessons from today's episode are for you.
  
  
  Highlights:
  
  
  1. Codifying Your Voice: The 3-parts of any personal and professional brand
  2. Voice vs. Point of View: What's the difference between having an expert perspective (point-of-view) and a brand voice that's recognizable anywhere?
  3. The Nuance of Personalizing Your Professional Brand: How do you, as an expert, know which of your personal values should remain personal values, and which ones should inform your professional brand?
  4. Incorporating Personal Branding into Work: Justin discusses how he incorporates his own brand voice into his services but keeps it separate from BrandVoice Academy. He emphasizes the importance of maintaining consistency within each brand while allowing creative freedom for co-trainers and guest experts to express their own styles within the framework provided.
  5. Upgrade Your ChatGPT Prompts: Unspecific prompts fail - understand the detail you need to add to get quality output. 
  
  
  Whether you’re a copywriter looking to refine your skills or a business owner seeking to establish a strong and authentic brand voice, today's episode has your back. Grab your favorite beverage and digital notepad to start codifying the uniqueness of your own voice.
  
  Timestamps if you like details:
  
  00:02:11 The 3-part framework for brand voice: vocabulary, tone, cadence.
  00:06:06 Feedback: Identify challenges, adjust language and punctuation.
  00:09:25 Working with AI tools for voice expertise.
  00:14:26 Deciding between threads, productizing expertise into course.
  00:15:32 Two writers collaborate, blending their styles cautiously.
  00:19:28 Separate personal and brand voice for business.
  00:25:37 Personal and professional values have different contexts.
  00:29:01 Precision in copywriting builds confidence and protection.
  00:32:42 Accidental shift in audience led to success.
  00:35:11 Passion for personal and corporate brands.
  00:38:29 Networking leads to word of mouth referrals.
  00:43:10 Discovering Brand Ventriloquism in a supportive environment.
  
  
  About The Host:
  
  Marc helps experts scale their impact in the form of high-ticket courses, programs, VIP days, and masterminds (without losing the deep impact of their 1-on-1 work). After helping over 1,000 entrepreneurs, he created his Product Flywheel Framework to help the next 1,000 do it faster. Learn more at: https://8020solutions.co.
  ]]>l047xl31Tue, 08 Aug 2023 09:00:00 -040046:04falsefull2121About Today's Guest: Justin Blackman is a brand voice expert who’s written for more than 429 people and managed to sound like every one of them. He uses an ultra-specific voice mirroring process called Brand Ventriloquism® to analyze and replicate the nuances that make your voice unique, and documents it so you can scale your content without sacrificing authenticity. He’s created voice guides for Amy Porterfield, Stu McLaren, Todd Herman, Bobby Klinck, and Danny Iny — and worked with top brands including Puma, IHG hotels, 5-hour Energy, and Red Bull. He also runs copywriting workshops that show you how to evolve your style and punch, power and pop to your everyday writing at the Brand Voice Academy - all the people say he’s pretty fly for a write guy.Marc Aarons#20 Artificial Intelligence and The Future of Sales Copywriting w/ Kevin RogersCan A.I. powered platforms like ChatGPT replace sales copywriters?
  
  That's just one of the questions I'm finding the answer to on this episode of The Modern Consultant with our guest, Kevin Rogers.
  
  If you're in the world of direct response copywriting, then Kevin needs no introduction - that's because he's the founder of CopyChief, a community of direct response copywriters and the world-class companies who hire them.
  
  With over 9,294 members, a training vault for learning copy, a professional job board and over 795,550 podcast downloads. If there's anyone who has his pulse on how the world of professional copywriters are not just reacting to AI, but how they are using it in their daily workflow, it would be Kevin.
  
  Highlights:
  - The stages of grief, but for AI-driven copywriting.
  - How Kevin uses ChatGPT is his personal workflow: what it's good, bad, and ugly at.
  - Why communities need a core training or curriculum to grow their community
  - The specific price point he tested with over 9,000+ members of CopyChief over several years
  - Why core values made a long-time team member cry
  - If he had to choose between chocolate chip cookies or oatmeal raisin, which one would he choose?
  
  
  Timestamps of what jammed on are here for you:
  
  [00:00:00] How Kevin went from stand-up comic to sales copywriting.
  
  [00:02:03] Copy is like a conversation, with interaction and pacing. Instinct for reader response is important.
  
  [00:09:11] The speaker's inspiration for starting a CopyChief came from a previous board that closed due to conflict. They wanted to create a digital space for copywriters to connect and collaborate. The forum has grown and attracted many helpful members. The forum is paid to ensure a positive and supportive environment.
  
  [00:18:10] The stages of grief for AI-driven copywriting. The copywriting world is split between denial and excited acceptance.
  
  [00:25:53] Kevin shares where AI is inaccurate and where it can be helpful assistant for researching and generating content. 
  
  [00:29:14] Kevin used ChatGPT to gather responses and analyze them for their copywriting program. They found 31 important topics but acknowledges that machines cannot replicate human emotions and experiences.
  
  [00:34:40] The importance of core values, reactions to change, and the challenges of people management in business.
  
  [00:39:58] CopyChief's core values are honest communication, honoring commitments, continuous learning, and pride in performance.
  
  [00:45:10] Entrepreneurial Operating System: The importance of regular meetings and clear communication in a company's operating system, emphasizing the need for commitment and alignment.
  
  [00:54:18] Starting a community requires a central activity or foundational training. A signature training or course can help build an audience.
  
  [00:58:15] Pricing is important but tricky to lower. Started at $47/month, gradually raised to $14.90/year. Sweet spot was $599-$799/year. Raising prices effective for attracting new members. Caution when lowering prices.
  
  [01:02:49] Lessons from Tech Platform Changes: Resulted in the loss of user engagement and history. However, the new format introduced private clubs with more activity and better overall engagement. Users can choose between a unified discussion or segmented groups. Having private clubs has created valuable relationships.
  
  [01:10:46] Productization: Are you able to help people quickly solve problems? If people are willing to pay attention and money for your help, create a product/service around it.
  
  
  About The Guest:
  
  
  Kevin Rogers is a stand-up comedian turned copywriter, coach, and founder of CopyChief: a paid community of high-quality...]]>Can A.I. powered platforms like ChatGPT replace sales copywriters?
  
  That's just one of the questions I'm finding the answer to on this episode of The Modern Consultant with our guest, Kevin Rogers.
  
  If you're in the world of direct response copywriting, then Kevin needs no introduction - that's because he's the founder of CopyChief, a community of direct response copywriters and the world-class companies who hire them.
  
  With over 9,294 members, a training vault for learning copy, a professional job board and over 795,550 podcast downloads. If there's anyone who has his pulse on how the world of professional copywriters are not just reacting to AI, but how they are using it in their daily workflow, it would be Kevin.
  
  Highlights:
  - The stages of grief, but for AI-driven copywriting.
  - How Kevin uses ChatGPT is his personal workflow: what it's good, bad, and ugly at.
  - Why communities need a core training or curriculum to grow their community
  - The specific price point he tested with over 9,000+ members of CopyChief over several years
  - Why core values made a long-time team member cry
  - If he had to choose between chocolate chip cookies or oatmeal raisin, which one would he choose?
  
  
  Timestamps of what jammed on are here for you:
  
  [00:00:00] How Kevin went from stand-up comic to sales copywriting.
  
  [00:02:03] Copy is like a conversation, with interaction and pacing. Instinct for reader response is important.
  
  [00:09:11] The speaker's inspiration for starting a CopyChief came from a previous board that closed due to conflict. They wanted to create a digital space for copywriters to connect and collaborate. The forum has grown and attracted many helpful members. The forum is paid to ensure a positive and supportive environment.
  
  [00:18:10] The stages of grief for AI-driven copywriting. The copywriting world is split between denial and excited acceptance.
  
  [00:25:53] Kevin shares where AI is inaccurate and where it can be helpful assistant for researching and generating content. 
  
  [00:29:14] Kevin used ChatGPT to gather responses and analyze them for their copywriting program. They found 31 important topics but acknowledges that machines cannot replicate human emotions and experiences.
  
  [00:34:40] The importance of core values, reactions to change, and the challenges of people management in business.
  
  [00:39:58] CopyChief's core values are honest communication, honoring commitments, continuous learning, and pride in performance.
  
  [00:45:10] Entrepreneurial Operating System: The importance of regular meetings and clear communication in a company's operating system, emphasizing the need for commitment and alignment.
  
  [00:54:18] Starting a community requires a central activity or foundational training. A signature training or course can help build an audience.
  
  [00:58:15] Pricing is important but tricky to lower. Started at $47/month, gradually raised to $14.90/year. Sweet spot was $599-$799/year. Raising prices effective for attracting new members. Caution when lowering prices.
  
  [01:02:49] Lessons from Tech Platform Changes: Resulted in the loss of user engagement and history. However, the new format introduced private clubs with more activity and better overall engagement. Users can choose between a unified discussion or segmented groups. Having private clubs has created valuable relationships.
  
  [01:10:46] Productization: Are you able to help people quickly solve problems? If people are willing to pay attention and money for your help, create a product/service around it.
  
  
  About The Guest:
  
  
  Kevin Rogers is a stand-up comedian turned copywriter, coach, and founder of CopyChief: a paid community of high-quality professional copywriters and companies that hire them.
  
  With over 9,000+ members served and millions in copy project agreements signed, it's become a place for hundreds of companies to connect with and trust the copywriters they work with.
  
  To find out more about CopyChief, visit: https://copychief.com/.
  
  About The Host:
  
  Marc helps experts scale their impact in the form of high-ticket courses, programs, VIP days, and masterminds (without losing the deep impact of their 1-on-1 work). After helping over 1,000 entrepreneurs, he created his Product Flywheel Framework to help the next 1,000 do it faster. Learn more at: https://8020solutions.co.
  ]]>81n4wl71Tue, 01 Aug 2023 12:20:00 -040001:20:11falsefull2020Can A.I. replace sales copywriters? That's just one of the questions I'm finding the answer to on this episode of The Modern Consultant with our guest, Kevin Rogers. If you're in the world of direct response copywriting, then Kevin needs no introduction. That's because he's the founder of CopyChief, a community of direct response copywriters and the world-class companies who hire them. With over 9,294 members, a training vault for learning copy, a professional job board and over 795,550 podcast downloads. If there's anyone who has his pulse on how the world of professional copywriters are not just reacting to AI, but how they are using it in their daily workflow, it would be Kevin.Marc Aarons#19: $14M on OnlyFans: Inside the Marketing, Sales, and Delivery of a Content Business w/ Bryce Adams
  Can an OnlyFans creator teach you how to grow your online education business?
  
  
  
  That’s the question I’m answering today with the help of Bryce Adams, who, after growing a successful 7-figure E-Commerce brand, started an OnlyFans account on a whim in the middle of the pandemic.
  
  
  
  The first night, she made $62, showed it to her boyfriend, who then replied…
  
  
  
  “Wait what?”
  
  
  
  A few scrolls and market research clicks later, then told her:
  
  
  
  “We’re gonna crush this. Give us 6 months.”
  
  
  
  The rest is business history: They transferred the parts of their E-Commerce skills that they could but quickly learned that any content business can be a grind. That said, they leveraged market research, positioning, product development, and hiring within their families to drive $10M in revenue in 2 short years.
  
  
  
  Now, they have a team of over 20 employees, give over $100,000+ to charity, and also run their E-Commerce business in less than 30 minutes per week.
  
  
  
  This…is not a regular story.
  
  
  
  Inside, you’ll find stories of family, altruism, community growth, paid advertising, organic marketing, and everything in between.
  
  
  
  Relevant for Modern Consultants that want to spend more time with their families?
  
  
  
  Yes.
  
  
  
  Definitely.
  
  
  
  But only if you’re open to finding insights that are off the beaten path. 
  
  
  In this episode, we cover:
  
  
  
  1. Building a solid foundation: Bryce and her team focused on creating content and building their product for the first two years without relying on social media. Their initial success showcased the power of their product alone.
  
  
  
  2. Generating sales without social media: Bryce generated an impressive $5,000,000 in sales without any social media presence. They primarily built their fan base within the platform by advertising through collaborations with other creators.
  
  
  
  3. Diversifying content: While their main income stream comes from adult platform videos, Bryce and their team are starting to explore creating safe for work content for platforms like YouTube and TikTok. They aim to share their personalities, friendships, and experiences with a wider audience.
  
  
  
  4. Fear of negative feedback: Bryce addresses the common fear of negative feedback and offers advice for those hesitant to share their work or ideas due to this fear. They encourage embracing authenticity and not worrying about others' judgments.
  
  
  
  5. Embracing charity and community: Bryce and their team have made charity a significant part of their OnlyFans page, raising and donating over $100,000 to various causes. They see OnlyFans as a community where people can be themselves and support each other.
  
  
  
  TImestamps:
  
  
  [00:00:54] How she donated $100,000 to various charities.
  [00:03:15] Started e-commerce business out of high school, grew it with friends and family. Transitioned to digital space. Tried OnlyFans, saw opportunity, did market research. Committed full-time and scaled quickly.
  [00:07:31] Boyfriend girlfriend team evolves adult content business strategy.
  [00:11:16] Being authentic on OnlyFans creates community and support.
  [00:15:02] Team of over 20 employees handles editing, content creation, and support.
  [00:18:53] Exploring creator economy, payments, and investments
  [00:23:26] How her family reacted to her doing OnlyFans.
  [00:27:25] OnlyFans is a secure and transparent...]]>
  Can an OnlyFans creator teach you how to grow your online education business?
  
  
  
  That’s the question I’m answering today with the help of Bryce Adams, who, after growing a successful 7-figure E-Commerce brand, started an OnlyFans account on a whim in the middle of the pandemic.
  
  
  
  The first night, she made $62, showed it to her boyfriend, who then replied…
  
  
  
  “Wait what?”
  
  
  
  A few scrolls and market research clicks later, then told her:
  
  
  
  “We’re gonna crush this. Give us 6 months.”
  
  
  
  The rest is business history: They transferred the parts of their E-Commerce skills that they could but quickly learned that any content business can be a grind. That said, they leveraged market research, positioning, product development, and hiring within their families to drive $10M in revenue in 2 short years.
  
  
  
  Now, they have a team of over 20 employees, give over $100,000+ to charity, and also run their E-Commerce business in less than 30 minutes per week.
  
  
  
  This…is not a regular story.
  
  
  
  Inside, you’ll find stories of family, altruism, community growth, paid advertising, organic marketing, and everything in between.
  
  
  
  Relevant for Modern Consultants that want to spend more time with their families?
  
  
  
  Yes.
  
  
  
  Definitely.
  
  
  
  But only if you’re open to finding insights that are off the beaten path. 
  
  
  In this episode, we cover:
  
  
  
  1. Building a solid foundation: Bryce and her team focused on creating content and building their product for the first two years without relying on social media. Their initial success showcased the power of their product alone.
  
  
  
  2. Generating sales without social media: Bryce generated an impressive $5,000,000 in sales without any social media presence. They primarily built their fan base within the platform by advertising through collaborations with other creators.
  
  
  
  3. Diversifying content: While their main income stream comes from adult platform videos, Bryce and their team are starting to explore creating safe for work content for platforms like YouTube and TikTok. They aim to share their personalities, friendships, and experiences with a wider audience.
  
  
  
  4. Fear of negative feedback: Bryce addresses the common fear of negative feedback and offers advice for those hesitant to share their work or ideas due to this fear. They encourage embracing authenticity and not worrying about others' judgments.
  
  
  
  5. Embracing charity and community: Bryce and their team have made charity a significant part of their OnlyFans page, raising and donating over $100,000 to various causes. They see OnlyFans as a community where people can be themselves and support each other.
  
  
  
  TImestamps:
  
  
  [00:00:54] How she donated $100,000 to various charities.
  [00:03:15] Started e-commerce business out of high school, grew it with friends and family. Transitioned to digital space. Tried OnlyFans, saw opportunity, did market research. Committed full-time and scaled quickly.
  [00:07:31] Boyfriend girlfriend team evolves adult content business strategy.
  [00:11:16] Being authentic on OnlyFans creates community and support.
  [00:15:02] Team of over 20 employees handles editing, content creation, and support.
  [00:18:53] Exploring creator economy, payments, and investments
  [00:23:26] How her family reacted to her doing OnlyFans.
  [00:27:25] OnlyFans is a secure and transparent platform.
  [00:29:33] Building a dream house, expanded space, new gym.
  [00:35:00] Focused on product, building content, social media. Bringing in more fans. Creating safe content for different platforms. Displaying personalities and friendships to more people. Working and documenting experiences for enjoyment.
  [00:37:03] Filming is done on a phone. Fans appreciate authentic and raw footage. Travel with friends who capture content.
  [00:44:04] Paying customers better than free; dealing with YouTube comments.
  [00:50:16] Data-driven approach overcomes fear or success.
  
  
  
  About Bryce:
  
  Bryce Adams is a serial entrepreneur who built her first multi-million dollar business right out of high school. Most recently she's known for being the #1 liked creator on OnlyFans and earns in the top 0.01% of all creators on the platform. She's also the first creator on the platform to have over 1 million active fans. Bryce loves animals and lifting heavy weights. You can find her on Fitbryce.com and Instagram fitbryceadams (both SFW). 
  
  
  ]]>p1k45pl0Tue, 25 Jul 2023 13:54:00 -040055:41falsefull1919Can an OnlyFans creator teach you how to grow your online education business? That’s the question I’m answering today with the help of Bryce Adams, who, after growing a successful 7-figure E-Commerce brand, started an OnlyFans account on a whim in the middle of the pandemic. The first night, she made $62, showed it to her boyfriend, who then replied… “Wait what?” A few scrolls and market research clicks later, then told her: “We’re gonna crush this. Give us 6 months.” The rest is business history: They transferred the parts of their E-Commerce skills that they could but quickly learned that any content business can be a grind. That said, they leveraged market research, positioning, product development, and hiring within their families to drive $10M in revenue in 2 short years. Now, they have a team of over 20 employees, give over $100,000+ to charity, and also run their E-Commerce business in less than 30 minutes per week. This…is not a regular story. Inside, you’ll find stories of family, altruism, community growth, paid advertising, organic marketing, and everything in between. Relevant for Modern Consultants that want to spend more time with their families? Yes. Definitely. But only if you’re open to finding insights that are off the beaten path. TImestamps: [00:00:00] “How’d you describe who you are and what you do?” [00:00:54] How she donated $100,000 to various charities. [00:03:15] Started e-commerce business out of high school, grew it with friends and family. Transitioned to digital space. Tried OnlyFans, saw opportunity, did market research. Committed full-time and scaled quickly. [00:07:31] Boyfriend girlfriend team evolves adult content business strategy. [00:11:16] Being authentic on OnlyFans creates community and support. [00:15:02] Team of over 20 employees handles editing, content creation, and support. [00:18:53] Exploring creator economy, payments, and investments [00:23:26] How her family reacted to her doing OnlyFans. [00:27:25] OnlyFans is a secure and transparent platform. [00:29:33] Building a dream house, expanded space, new gym. [00:35:00] Focused on product, building content, social media. Bringing in more fans. Creating safe content for different platforms. Displaying personalities and friendships to more people. Working and documenting experiences for enjoyment. [00:37:03] Filming is done on a phone. Fans appreciate authentic and raw footage. Travel with friends who capture content. [00:44:04] Paying customers better than free; dealing with YouTube comments. [00:50:16] Data-driven approach overcomes fear or success. About Bryce: Bryce Adams is a serial entrepreneur who built her first multi-million dollar business right out of high school. Most recently she's known for being the #1 liked creator on OnlyFans and earns in the top 0.01% of all creators on the platform. She's also the first creator on the platform to have over 1 million active fans. Bryce loves animals and lifting heavy weights. You can find her on Fitbryce.com and Instagram fitbryceadams (both SFW).Marc Aarons#18 The Power of a Statement Piece Point of View w/ Hillary PresswoodKey Takeaways:
  
  [00:03:00] Creative director helps businesses create standout brands.
  
  [00:05:35] Copywriting career, transition to strategy and coaching. Retirement in 2020 with rebranding.
  
  [00:12:09] Visual branding certification led to full creative direction.
  
  [00:22:07] Unsure how to communicate on social media.
  
  [00:29:35] Reflection, company, confusion, brand perspective, expertise.
  
  [00:32:10] Testing ideas with small bites builds confidence.
  
  [00:39:10] Distinct point of view makes your brand unique.
  
  [00:43:41] Pattern recognition key to successful branding.
  
  [00:48:02] Digging deep, having fun, pushing boundaries.
  
  [00:53:06] Visuals captivate and create memorability instantly.
  
  [01:04:29] Decadent, chunky ice cream mix with snacks.
  ]]>Key Takeaways:
  
  [00:03:00] Creative director helps businesses create standout brands.
  
  [00:05:35] Copywriting career, transition to strategy and coaching. Retirement in 2020 with rebranding.
  
  [00:12:09] Visual branding certification led to full creative direction.
  
  [00:22:07] Unsure how to communicate on social media.
  
  [00:29:35] Reflection, company, confusion, brand perspective, expertise.
  
  [00:32:10] Testing ideas with small bites builds confidence.
  
  [00:39:10] Distinct point of view makes your brand unique.
  
  [00:43:41] Pattern recognition key to successful branding.
  
  [00:48:02] Digging deep, having fun, pushing boundaries.
  
  [00:53:06] Visuals captivate and create memorability instantly.
  
  [01:04:29] Decadent, chunky ice cream mix with snacks.
  ]]>80n45y90Tue, 18 Jul 2023 19:57:00 -040001:08:13falsefull1818Hillary Presswood is a creative director, positioning coach, and founder of Statement Piece Studio @ hillaryweiss.com. She’s also the former co-host of the cult-favorite Youtube marketing talk show Hillary and Margo Yell at Websites (#HAMYAW), and has had her work featured on Business Insider, The Next Web, The Observer, and more. Since 2011, she’s helped thousands of brands all over the world get seen and heard (and make serious cash) through her 1-1 client work, writing, coaching, and videos. Nowadays, she’s on a mission to help more small businesses define their “statement piece”, a.k.a. the bold point of view that makes them radically relevant to their perfect people.Marc Aarons#17 Educational Content: Deliver Value at Each Stage of your Client Journey w/ Marc AaronsTimestamps:
  
  [00:02:46] Service professional positioning relies on values alignment.
  
  [00:05:49] Content needs for service professionals: problem awareness, diagnostic tool or process.
  
  [00:08:29] Right sequence crucial for solving Rubik's cube. Product flywheel framework helps solve the issue. Diagnostic tool and quiz used to evaluate. Custom road map created based on needs.
  
  [00:10:52] Diagnostic tool, provides insight, valuable in sales funnel.
  
  
  Topics Covered:
  
  
  1. Introduction to the new website redesign and the "work with me" page
  - Mention of the product flywheel framework on the "work with me" page
  
  
  2. Overview of the Product Flywheel Framework
  - Explanation of the four parts: revenue flywheel, audience flywheel, offer flywheel, and sales flywheel
  - Focus on the importance of the sales flywheel and its connection to the customer journey
  
  
  3. Positioning and Values-Driven Decision Making
  - Emphasis on the need for positioning before designing the customer journey
  - Incorporating personal and professional values as a differentiator
  - Using values alignment as a guide for working with clients
  - Examining patterns across clients to clarify values alignment
  
  
  4. The Impact of Positioning on the Customer Journey
  - Positioning's effect on every touchpoint in the customer journey
  - Importance of aligning content, messaging, home pages, emails, and advertisements with positioning
  
  
  5. Introduction of a Diagnostic Tool for Problem Identification
  - Example of 16personalities.com and its personalized Myers Briggs personality test
  - Value of including a diagnostic tool in the sales flywheel to provide educational content
  - Mention of a diagnostic tool for identifying potential problems and solutions
  
  
  6. Focus on Helping Service Providers Prioritize Family Time
  - New positioning emphasizing spending more time with family
  - Data revealing that over 50% of clients are service providers seeking more family time
  - Importance of understanding clients' driving motivations for positioning
  
  
  7. Importance of Solving Problems in the Right Sequence
  - Introduction of the Rubik's cube analogy for problem-solving
  - Introducing the product flywheel framework as a solution
  - Need for a diagnostic tool before introducing the framework
  - Creation of a 10k course quiz for diagnostic checks on the product flywheel framework
  
  
  8. Importance of Having a Roadmap and Aligning Values
  - Highlighting the value of having a roadmap before starting a project
  - Focus on aligning values with actions
  - Commitment to providing value throughout the customer journey
  
  
  9. Content Needs for Service Professionals in the Early Stages
  - Importance of problem awareness to guide customers towards the best solution
  - Content needs during early stages, including diagnostic tools and needs analysis
  - Creation of a 10k course quiz as a diagnostic tool for online course experts
  
  
  10. Creating Diagnostic Tools to Increase Problem Awareness
  - The complexity of diagnostic tools based on niche or industry
  - Power of diagnostic tools in raising problem awareness
  - Example of WebMD's symptom checker as a diagnostic tool
  
  
  11. Challenges in Problem-Solving and the Rubik's cube analogy
  - Difficulty in solving different aspects of a problem without creating new issues
  - Frustration of feeling stagnant or progressing backward
  - Importance of solving for all sides of]]>Timestamps:
  
  [00:02:46] Service professional positioning relies on values alignment.
  
  [00:05:49] Content needs for service professionals: problem awareness, diagnostic tool or process.
  
  [00:08:29] Right sequence crucial for solving Rubik's cube. Product flywheel framework helps solve the issue. Diagnostic tool and quiz used to evaluate. Custom road map created based on needs.
  
  [00:10:52] Diagnostic tool, provides insight, valuable in sales funnel.
  
  
  Topics Covered:
  
  
  1. Introduction to the new website redesign and the "work with me" page
  - Mention of the product flywheel framework on the "work with me" page
  
  
  2. Overview of the Product Flywheel Framework
  - Explanation of the four parts: revenue flywheel, audience flywheel, offer flywheel, and sales flywheel
  - Focus on the importance of the sales flywheel and its connection to the customer journey
  
  
  3. Positioning and Values-Driven Decision Making
  - Emphasis on the need for positioning before designing the customer journey
  - Incorporating personal and professional values as a differentiator
  - Using values alignment as a guide for working with clients
  - Examining patterns across clients to clarify values alignment
  
  
  4. The Impact of Positioning on the Customer Journey
  - Positioning's effect on every touchpoint in the customer journey
  - Importance of aligning content, messaging, home pages, emails, and advertisements with positioning
  
  
  5. Introduction of a Diagnostic Tool for Problem Identification
  - Example of 16personalities.com and its personalized Myers Briggs personality test
  - Value of including a diagnostic tool in the sales flywheel to provide educational content
  - Mention of a diagnostic tool for identifying potential problems and solutions
  
  
  6. Focus on Helping Service Providers Prioritize Family Time
  - New positioning emphasizing spending more time with family
  - Data revealing that over 50% of clients are service providers seeking more family time
  - Importance of understanding clients' driving motivations for positioning
  
  
  7. Importance of Solving Problems in the Right Sequence
  - Introduction of the Rubik's cube analogy for problem-solving
  - Introducing the product flywheel framework as a solution
  - Need for a diagnostic tool before introducing the framework
  - Creation of a 10k course quiz for diagnostic checks on the product flywheel framework
  
  
  8. Importance of Having a Roadmap and Aligning Values
  - Highlighting the value of having a roadmap before starting a project
  - Focus on aligning values with actions
  - Commitment to providing value throughout the customer journey
  
  
  9. Content Needs for Service Professionals in the Early Stages
  - Importance of problem awareness to guide customers towards the best solution
  - Content needs during early stages, including diagnostic tools and needs analysis
  - Creation of a 10k course quiz as a diagnostic tool for online course experts
  
  
  10. Creating Diagnostic Tools to Increase Problem Awareness
  - The complexity of diagnostic tools based on niche or industry
  - Power of diagnostic tools in raising problem awareness
  - Example of WebMD's symptom checker as a diagnostic tool
  
  
  11. Challenges in Problem-Solving and the Rubik's cube analogy
  - Difficulty in solving different aspects of a problem without creating new issues
  - Frustration of feeling stagnant or progressing backward
  - Importance of solving for all sides of the Rubik's cube
  
  
  12. Testimonials and Impact on Clients' Families
  - Testimonials highlighting the impact on clients' families
  - Appreciation of the impact on families and acknowledgment of its importance
  
  
  13. Positioning as a Business that Helps Position Clients
  - Value in positioning oneself as a business that assists clients with positioning
  
  
  14. Creating Messaging for the Customer Journey
  - Importance of creating tailored messaging for different stages in the customer journey
  - Necessity to adjust messaging for various channels
  
  
  15. Understanding the Stages of the Customer Journey
  - Introduction to HubSpot's inbound leads methodology
  - Breakdown of the stages: visitors, leads, opportunities, buyers, and repeat buyers.
  ]]>8054n231Tue, 11 Jul 2023 12:00:00 -040013:31falsefull1717On this episode of The Modern Consultant, host Marc Aarons discusses the newly redesigned website and the importance of positioning. Marc introduces the Product Flywheel Framework, which consists of four parts: Revenue Flywheel, Audience Flywheel, Offer flywheel, and Sales flywheel. He emphasizes the Sales flywheel and the role it plays in the customer journey. Marc explains that values-driven decisions are crucial when choosing clients to work with and provides tips on incorporating values into positioning. He also shares the importance of analyzing patterns across clients to align values in service professionals' work. Marc discusses how positioning affects every touchpoint in the customer journey and highlights the value of a diagnostic tool in identifying potential problems and solutions. He uses examples like 16personalities.com and Rubik's cube to illustrate the importance of sequencing and problem-solving. Marc introduces a diagnostic quiz to analyze the product flywheel framework and create custom roadmaps. He stresses the need for a roadmap before starting any project and the impact of delivering content at the right time. Marc concludes the episode by sharing content needs for service professionals in the early stages of the customer journey and encourages feedback.Marc Aarons#16: From $0 to $1M, then $1M to $20M in Course Sales w/ Danielle LeslieKey Takeaways:
  
  
  [0:50] – Introducing Danielle Leslie
  [4:04] – Danielle’s mindset before she gained the moniker “The Millionaire Maker”
  [6:03] – How did Danielle come up with Culture Add Labs?
  [11:31] – How Danielle turned a failed webinar into a success
  [15:38] – Danielle shares how she was able to do weekly webinars in two years
  [18:18] – The one significant tweak that changed everything for Danielle
  [21:50] – What is Landmark?
  [28:13] – Does Danielle do any reflective practices like journaling or meditation to gain insights?
  [34:53] – Danielle shares her StrengthsFinder result
  [45:33] – How Danielle retains her passion and energy in business and in life and how she came up with SINCE3000 Podcast
  [53:07] – Danielle shares how she “quantum leaped” from $1M to $10M
  [1:02:52] – What is MemberUp?
  [1:11:01] – Danielle shares more details of her upcoming “inner circle”, focusing on diversity and personal connections
  [1:16:10] – What inspires Danielle?
  [1:23:42] – The advice Danielle would give herself if she could go back in time
  
  
  
  Resources:
  
  
  Wanting: The Power of Mimetic Desire in Everyday Life by Luke Burgis - https://www.amazon.com/Wanting-Power-Mimetic-Desire-Everyday/dp/1250262488
  The Course of Love: A Novel by Alain de Botton - https://www.amazon.com/Course-Love-Novel-Alain-Botton/dp/1501134515
  
  
  ]]>Key Takeaways:
  
  
  [0:50] – Introducing Danielle Leslie
  [4:04] – Danielle’s mindset before she gained the moniker “The Millionaire Maker”
  [6:03] – How did Danielle come up with Culture Add Labs?
  [11:31] – How Danielle turned a failed webinar into a success
  [15:38] – Danielle shares how she was able to do weekly webinars in two years
  [18:18] – The one significant tweak that changed everything for Danielle
  [21:50] – What is Landmark?
  [28:13] – Does Danielle do any reflective practices like journaling or meditation to gain insights?
  [34:53] – Danielle shares her StrengthsFinder result
  [45:33] – How Danielle retains her passion and energy in business and in life and how she came up with SINCE3000 Podcast
  [53:07] – Danielle shares how she “quantum leaped” from $1M to $10M
  [1:02:52] – What is MemberUp?
  [1:11:01] – Danielle shares more details of her upcoming “inner circle”, focusing on diversity and personal connections
  [1:16:10] – What inspires Danielle?
  [1:23:42] – The advice Danielle would give herself if she could go back in time
  
  
  
  Resources:
  
  
  Wanting: The Power of Mimetic Desire in Everyday Life by Luke Burgis - https://www.amazon.com/Wanting-Power-Mimetic-Desire-Everyday/dp/1250262488
  The Course of Love: A Novel by Alain de Botton - https://www.amazon.com/Course-Love-Novel-Alain-Botton/dp/1501134515
  
  
  ]]>80qvn6n1Tue, 04 Jul 2023 09:00:00 -040001:25:13falsefull1616Danielle Leslie is the CEO of Culture Add Labs, creator of Course From Scratch, a partner in MemberUp, Host of the SINCE3000 podcast, and investor in Yuga Labs and Ocho Wealth. She was called a unicorn by Afrotech for growing her bootstrapped business to $20M+ in 4 years. She’s been called the Millionaire Maker by Forbes because women are generating $1M+ from their online courses after taking Danielle’s programs. She’s been in the online course space for 10+ years and was employee #27 at Udemy. She's helping people leverage their Culture Add, their cultural advantage, to create profitable online courses and lives that are as unique as they are. She’s spoken for Meta, Afrotech, BlogHer, Teachable, Kajabi, and more. She has an email list of over 300,000 people interested in monetizing their personal brands and knowledge online and has taught her free Online Course Masterclass live to over 250,000 people and has over 10,000 Course From Scratch Members. She lives in Los Angeles, CA, and is a shining example that we are all alchemists—all born with the power to transform our thoughts, word, and story into our dream business and life.Marc Aarons#15: Lessons from selling a 7-figure E-Commerce brand and starting a course business w/ Gamal CodnerKey Takeaways:
  
  
  [30:31] – Who is Gamal Codner?
  [34:12] – How Gamal impressed Fortune 500 trainees and CPAs with his expertise
  [39:31] – Gamal shares his key learnings after launching Exit Blueprint
  [47:47] - Common mistakes  people make when trying to turn around their business
  [53:12] – Gamal shares how to continuously grow courses and programs
  [56:32] - How Gamal helps founders overcome their hidden thinking errors
  [1:08:49] – If Gamal could go back in time, what advice would he give to his past self?
  
  
  Resources:
  
  
  Learn more about Gamal Codner and his works by visiting: https://codner.co/
  Learn the Exit Blueprint here: https://codner.co/pages/exit-blueprint
  Thinking, Fast and Slow by Daniel Kahneman: https://www.amazon.com/Thinking-Fast-Slow-Daniel-Kahneman/dp/0374533555
  ]]>Key Takeaways:
  
  
  [30:31] – Who is Gamal Codner?
  [34:12] – How Gamal impressed Fortune 500 trainees and CPAs with his expertise
  [39:31] – Gamal shares his key learnings after launching Exit Blueprint
  [47:47] - Common mistakes  people make when trying to turn around their business
  [53:12] – Gamal shares how to continuously grow courses and programs
  [56:32] - How Gamal helps founders overcome their hidden thinking errors
  [1:08:49] – If Gamal could go back in time, what advice would he give to his past self?
  
  
  Resources:
  
  
  Learn more about Gamal Codner and his works by visiting: https://codner.co/
  Learn the Exit Blueprint here: https://codner.co/pages/exit-blueprint
  Thinking, Fast and Slow by Daniel Kahneman: https://www.amazon.com/Thinking-Fast-Slow-Daniel-Kahneman/dp/0374533555
  ]]>j0246z80Tue, 27 Jun 2023 09:00:00 -040047:24falsefull1515Gamal, an accomplished entrepreneur, sold his 7-figure e-comm brand in under 4 years. Now he teaches entrepreneurs how to turn their lifestyle businesses into desirable businesses people want to buy. With $10M+ raised and 9 successful business transactions totaling over $50 million, Gamal is an official Shopify & Amazon-verified coach. His consulting practice has helped 20,000+ founders generate over $96M annually in trackable revenue.Marc Aarons#14: Sleep Is A Skill: Sleep Optimization Strategies w/ Mollie EastmanKey Takeaways:
  
  
  [13:34] – Who is Mollie Eastman, and what does she do?
  [14:20] – Mollie shares the story of her journey launching Sleep Is A Skill
  [21:15] – The signs you should watch out for when having trouble sleeping and how to improve
  [30:51] – Common signs of sleep apnea
  [33:37] – How do you reduce sleep apnea 
  [39:57] – Mollie’s suggestions for tracking your sleep
  [43:28] – The most surprising thing Mollie has learned since launching Sleep Is A Skill
  [46:52] – How alcohol affects your sleep and the type of alcohol that doesn’t affect your sleep
  [51:44] – How to choose the correct lighting to get better sleep
  
  
  Resources:
  
  
  Sleep Is A Skill’s Website: https://sleep.me/
  Sleep Is A Skill’s YouTube Channel: https://www.youtube.com/channel/UCy-IU372xapHLvXnZRbXU7A/videos
  Mollie’s Instagram: https://www.instagram.com/mollie.eastman/
  Mollie’s Facebook Page: https://www.facebook.com/sleepisaskill/
  ]]>Key Takeaways:
  
  
  [13:34] – Who is Mollie Eastman, and what does she do?
  [14:20] – Mollie shares the story of her journey launching Sleep Is A Skill
  [21:15] – The signs you should watch out for when having trouble sleeping and how to improve
  [30:51] – Common signs of sleep apnea
  [33:37] – How do you reduce sleep apnea 
  [39:57] – Mollie’s suggestions for tracking your sleep
  [43:28] – The most surprising thing Mollie has learned since launching Sleep Is A Skill
  [46:52] – How alcohol affects your sleep and the type of alcohol that doesn’t affect your sleep
  [51:44] – How to choose the correct lighting to get better sleep
  
  
  Resources:
  
  
  Sleep Is A Skill’s Website: https://sleep.me/
  Sleep Is A Skill’s YouTube Channel: https://www.youtube.com/channel/UCy-IU372xapHLvXnZRbXU7A/videos
  Mollie’s Instagram: https://www.instagram.com/mollie.eastman/
  Mollie’s Facebook Page: https://www.facebook.com/sleepisaskill/
  ]]>m1j5n6z0Tue, 20 Jun 2023 09:00:00 -040046:20falsefull1414Mollie Eastman (McGlocklin) is the creator of Sleep Is A Skill, and the host of The Sleep Is A Skill Podcast. Sleep Is A Skill is a company that optimizes people’s sleep through a unique blend of technology, accountability, and behavioral change. After navigating insomnia while traveling internationally, she created what she couldn’t find - a place to go to learn the skill set of sleep. With a background in behavioral change from The Nonverbal Group, she became fascinated with chronobiology and its practical application to sleep and our overall experience of life. Knowing the difference between a life with sleep and without, she’s now dedicated her life to sharing the forgotten skill set of sleep. In the spirit of that goal, she has created the #2 sleep podcast, written a popular weekly sleep newsletter for over four years, partnered with luxury hotels & lifestyle brands, and has appeared on over 150 podcasts.Marc Aarons#13: From a $5K investment to a boring $12M per year business w/ Nathan HirschKey Takeaways:
  
  
  [3:25] – Nathan shares the story of how he made $12 million per year from a $5,000 investment
  [8:11] – How did Nathan evaluate and compare the different channel sources he tested?
  [13:38] - Why Nathan and his business partner sold their profitable VA Freelancer business to one of their clients
  [16:28] – What motivated Nathan to start bookkeeping services
  [19:40] – The benefits of productizing your service through courses
  [25:34] – Why Nathan believes you will only know your business partner’s capability during bad times and why delegation is essential as a business owner
  [27:46] – Why balance between work and social life is essential and Nathan’s best practices
  [33:13] – The frameworks Nathan uses in his business & his company's core values
  [35:21] – Nathan shares the $100 challenge and how it helps employees learn the company values and expectations
  [37:02] – Nathan explains why he hires from the Philippines
  [40:55] – What advice would Nathan give to himself if he could go back in time? 
  
  
  Resources:
  
  
  Paul Graham’s Maker’s Schedule vs. Manager’s Schedule - http://paulgraham.com/makersschedule.html
  Deep Work: Rules for Focused Success in a Distracted World  by Cal Newports – https://www.amazon.com/Deep-Work-Focused-Success-Distracted/dp/1455586692
  
  
  
  
  ]]>Key Takeaways:
  
  
  [3:25] – Nathan shares the story of how he made $12 million per year from a $5,000 investment
  [8:11] – How did Nathan evaluate and compare the different channel sources he tested?
  [13:38] - Why Nathan and his business partner sold their profitable VA Freelancer business to one of their clients
  [16:28] – What motivated Nathan to start bookkeeping services
  [19:40] – The benefits of productizing your service through courses
  [25:34] – Why Nathan believes you will only know your business partner’s capability during bad times and why delegation is essential as a business owner
  [27:46] – Why balance between work and social life is essential and Nathan’s best practices
  [33:13] – The frameworks Nathan uses in his business & his company's core values
  [35:21] – Nathan shares the $100 challenge and how it helps employees learn the company values and expectations
  [37:02] – Nathan explains why he hires from the Philippines
  [40:55] – What advice would Nathan give to himself if he could go back in time? 
  
  
  Resources:
  
  
  Paul Graham’s Maker’s Schedule vs. Manager’s Schedule - http://paulgraham.com/makersschedule.html
  Deep Work: Rules for Focused Success in a Distracted World  by Cal Newports – https://www.amazon.com/Deep-Work-Focused-Success-Distracted/dp/1455586692
  
  
  
  
  ]]>713438q0Tue, 13 Jun 2023 09:00:00 -040044:04falsefull1313Nathan Hirsch is a lifelong entrepreneur and focuses on the unsexy or boring parts of entrepreneurship (bookkeeping and hiring). He is currently the CEO of EcomBalance/AccountsBalance and Outsource School. Nathan is best known for co-founding FreeUp.net in 2015 with an initial $5,000 investment, scaling it to $12 million in yearly revenue, and having it acquired in 2019. Today, he leads EcomBalance/ AccountsBalance, an online monthly bookkeeping service for eCommerce and digital businesses, and Outsource School, a membership teaching business owners how to hire effectively online. Nathan has appeared on 700+ podcasts and you can follow him on LinkedIn. --- Ready to go from idea to implementation? Join The Modern Consultant email list, and we’ll share weekly emails and a monthly free workshop for you to productize and scale your expertise. https://bit.ly/3oD6g5T If you’re interested in becoming a client, then also join the email list to hear when new client enrollments are available.Marc Aarons#12: From $3K to $100K Contracts, Depression, Then Pitching $1M w/ Jude CharlesKey Takeaways:
  [1:17] – Introducing the guest
  [2:59] – What inspired Jude to embrace vulnerability and authenticity in his stories
  [11:29] – Jude's work with Steve Harvey and his evolution of pricing
  [21:17] – How Jude’s contract structure and deliverables evolved
  [30:18] – How did Jude attract high-level clients like Steve Harvey, and what strategies did he find effective to attract high level clients?
  [39:22] – How Jude discovered his purpose and leverages his values to guide his work
  [47:09] – How self-leadership impacted Jude’s life
  [59:31] – Jude explains how he deals with stress and what he considers helpful and necessary for his relationship with self
  [1:07:18] – Jude shares his learnings on removing things that caused him burnout and depression (including Jenga)
  [1:21:19] – Perspective vs. Vision
  [1:24:34] – What message would Jude send to himself from the future that could change his life today?
  [1:41:09] – Books that impacted Jude the most
  [1:44:54] – Jude’s inspiring message to the audience
  
  
  Resources:
  
  
  Why Should White Guys Have All the Fun?: How Reginald Lewis Created a Billion-Dollar Business Empire by Reginald F. Lewis - https://www.amazon.com/Should-White-Guys-Have-Billion-Dollar/dp/1574780360
  Hot Seat: What I Learned Leading a Great American Company by Jeff Immelt - https://www.amazon.com/Hot-Seat-Learned-Leading-American/dp/1982114711
  Getting Everything You Can Out of All You’ve Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition by Jay Abraham - https://www.amazon.com/Getting-Everything-You-Can-Youve/dp/0312284543
  Act Like a Success, Think Like a Success: Discovering Your Gift and the Way to Life’s Riches by Steve Harvey - https://www.amazon.com/Act-Like-Success-Think-Discovering/dp/0062220330
  
  
  
  
  
  ]]>Key Takeaways:
  [1:17] – Introducing the guest
  [2:59] – What inspired Jude to embrace vulnerability and authenticity in his stories
  [11:29] – Jude's work with Steve Harvey and his evolution of pricing
  [21:17] – How Jude’s contract structure and deliverables evolved
  [30:18] – How did Jude attract high-level clients like Steve Harvey, and what strategies did he find effective to attract high level clients?
  [39:22] – How Jude discovered his purpose and leverages his values to guide his work
  [47:09] – How self-leadership impacted Jude’s life
  [59:31] – Jude explains how he deals with stress and what he considers helpful and necessary for his relationship with self
  [1:07:18] – Jude shares his learnings on removing things that caused him burnout and depression (including Jenga)
  [1:21:19] – Perspective vs. Vision
  [1:24:34] – What message would Jude send to himself from the future that could change his life today?
  [1:41:09] – Books that impacted Jude the most
  [1:44:54] – Jude’s inspiring message to the audience
  
  
  Resources:
  
  
  Why Should White Guys Have All the Fun?: How Reginald Lewis Created a Billion-Dollar Business Empire by Reginald F. Lewis - https://www.amazon.com/Should-White-Guys-Have-Billion-Dollar/dp/1574780360
  Hot Seat: What I Learned Leading a Great American Company by Jeff Immelt - https://www.amazon.com/Hot-Seat-Learned-Leading-American/dp/1982114711
  Getting Everything You Can Out of All You’ve Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition by Jay Abraham - https://www.amazon.com/Getting-Everything-You-Can-Youve/dp/0312284543
  Act Like a Success, Think Like a Success: Discovering Your Gift and the Way to Life’s Riches by Steve Harvey - https://www.amazon.com/Act-Like-Success-Think-Discovering/dp/0062220330
  
  
  
  
  
  ]]>71w2j4w0Tue, 06 Jun 2023 09:00:00 -040001:47:31falsefull1212For over 17 years, Jude Charles has been producing documentaries for entrepreneurs. He has produced stories for Google, Steve Harvey, and dozens of visionary CEOs. Jude is the author of Dramatic Demonstration. This book is a roadmap that teaches you how to dig deep to find compelling stories that no one else knows, and then leverage those stories to grow your business. Jude’s mission is to lead and empower entrepreneurs to have relentless, unwavering courage. --- Ready to go from idea to implementation? Join The Modern Consultant email list, and we’ll share weekly emails and a monthly free workshop for you to productize and scale your expertise. https://bit.ly/3oD6g5T If you’re interested in becoming a client, then also join the email list to hear when new client enrollments are available.Marc Aarons#11: We’re a Top 10% Globally Ranked Podcast with only 10 Episodes?
• We’re a top 10% podcast in 10 episodes
• What it was like to launch the podcast
• Family update: Immigrating my parents to the United States
• Business: Balancing client work, product development, and the podcast
• Podcast update: What I’m thinking of doing next
• Website update: How I’m making it better for everyone
• Book update: What we’ve got on the way and why
• Guest update: The kinds of guests you can expect
• Question for listeners: What should we do next?
• Progress over perfection: How to build while flying the plane




]]>
• We’re a top 10% podcast in 10 episodes
• What it was like to launch the podcast
• Family update: Immigrating my parents to the United States
• Business: Balancing client work, product development, and the podcast
• Podcast update: What I’m thinking of doing next
• Website update: How I’m making it better for everyone
• Book update: What we’ve got on the way and why
• Guest update: The kinds of guests you can expect
• Question for listeners: What should we do next?
• Progress over perfection: How to build while flying the plane




]]>40pkql31Tue, 30 May 2023 09:00:00 -040017:49falsefull1111In just a few episodes, we’ve become a top 10% globally ranked podcast. In today’s episode, I take you on a behind-the-scenes journey of how we got here, mistakes made, lessons learned. I also share a few life updates, business updates, and where we plan to take the podcast from here.Marc Aarons#10: Profit First Professional sheds light on the growth challenges of $1M, $10M, and $100M Businesses w/ Rocky Lalvani[0:40] – Introducing Rocky “Profit Answer Man” Lalvani
[4:57] – How can parents teach their children the principles of building wealth?
[8:04] – How Rocky helps small business owners become better financial leaders
[13:53] – The common challenges that business owners face at different stages of revenue
[22:06] – How Rocky raises awareness for his clients “in measuring success” and guides them in dealing with emotional issues with business decisions
[25:30] – Rocky’s biggest personal breakthrough
[32:40] – How Rocky helps determine your $10,000/hr task
[38:16] – The most unexpected thing Rocky learned from assisting people with Profit First
[49:26] – Profit First’s biggest struggle for its clients
[51:14] - How Rocky would advise his younger self as a new Profit First Certified Professional


Resources:


Buy Back Your Time: Get Unstuck, Reclaim Your Freedom, and Build Your Empire by Dan Martell - https://www.amazon.com/Buy-Back-Your-Time-Unstuck/dp/059342297X
Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz - https://www.amazon.com/Profit-First-Transform-Cash-Eating-Money-Making/dp/073521414X/
The 12 Week Year: Get More Done in 12 Weeks than Others Do in 12 Months by Brian P. Moran & Michael Lennington - https://www.amazon.com/12-Week-Year-Others-Months/dp/1118509234


Rocky Lalvani’s Links:
LinkedIn: https://www.linkedin.com/in/rocky-lalvani/
Website: https://profitcomesfirst.com/
Profit Answer Man Podcast: https://profitanswerman.libsyn.com/





]]>[0:40] – Introducing Rocky “Profit Answer Man” Lalvani
[4:57] – How can parents teach their children the principles of building wealth?
[8:04] – How Rocky helps small business owners become better financial leaders
[13:53] – The common challenges that business owners face at different stages of revenue
[22:06] – How Rocky raises awareness for his clients “in measuring success” and guides them in dealing with emotional issues with business decisions
[25:30] – Rocky’s biggest personal breakthrough
[32:40] – How Rocky helps determine your $10,000/hr task
[38:16] – The most unexpected thing Rocky learned from assisting people with Profit First
[49:26] – Profit First’s biggest struggle for its clients
[51:14] - How Rocky would advise his younger self as a new Profit First Certified Professional


Resources:


Buy Back Your Time: Get Unstuck, Reclaim Your Freedom, and Build Your Empire by Dan Martell - https://www.amazon.com/Buy-Back-Your-Time-Unstuck/dp/059342297X
Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz - https://www.amazon.com/Profit-First-Transform-Cash-Eating-Money-Making/dp/073521414X/
The 12 Week Year: Get More Done in 12 Weeks than Others Do in 12 Months by Brian P. Moran & Michael Lennington - https://www.amazon.com/12-Week-Year-Others-Months/dp/1118509234


Rocky Lalvani’s Links:
LinkedIn: https://www.linkedin.com/in/rocky-lalvani/
Website: https://profitcomesfirst.com/
Profit Answer Man Podcast: https://profitanswerman.libsyn.com/





]]>71yn73l0Tue, 23 May 2023 09:00:00 -040055:19falsefull1010Today’s guest is Rocky Lalvani, founder of Profit Comes First - a website where he weaves together his expertise in Economics, Pharmaceutical Sales, Profit First and being a fractional Chief Financial Officer to demystify financial growth for small businesses. Remarkable, since Rocky started with nothing when his parents immigrated to the United States when he was two years old, and his parents already being in their 40's. Even more remarkable when you learn that just a few years later, his mother passed away when he was just 7 years old. Despite every imaginable challenge that would create, he sees it as ever the more reason to live life fully, and in alignment with values that make life meaningful. In today’s episode, we start with profit, but we end with the priceless value of life. --- Ready to go from idea to implementation? Join The Modern Consultant email list, and we’ll share weekly emails and a monthly free workshop for you to productize and scale your expertise. https://bit.ly/3oD6g5T If you’re interested in becoming a client, then also join the email list to hear when new client enrollments are available.Marc Aarons#9: Consultant to Coder: 1 Year to 100 Legal Firms Using His SaaS App w/ Wouter IJgosseKey Takeaways:

[2:33] – How hitchhiking through 23 countries shaped Wouter's entrepreneurial mindset and perspective
[5:52] – How Wouter transitioned from financial engineering and consulting to founding Decision Vault
[9:28] – How to you decide which path to go down
[15:44] – Wouter’s advice to non-technical founders
[27:28] – Why Wouter chose to build a software product instead of an online course
[32:08] – How Wouter scaled his product by testing and iterating
[37:16] – Why the hitchhiking journey was a double-edged sword for Wouter
[40:10] – How a book helped Wouter decide which roles to hire for his product team
[48:40] – Takeaways from reaching out to 100 people in a week
[53:56] – Wouter’s favorite books for professional and personal development
[55:36] – What advice would Wouter give to his past self?



Resources:


Buy Back Your Time: Get Unstuck, Reclaim Your Freedom, and Build Your Empire by Dan Martell - https://www.amazon.com/Buy-Back-Your-Time-Unstuck-ebook/dp/B09Y55GLXJ

Wink and Grow Rich by Roger Hamilton - https://www.amazon.com/Wink-Grow-Rich-Wealth-Dynamics/dp/9810470134





]]>Key Takeaways:

[2:33] – How hitchhiking through 23 countries shaped Wouter's entrepreneurial mindset and perspective
[5:52] – How Wouter transitioned from financial engineering and consulting to founding Decision Vault
[9:28] – How to you decide which path to go down
[15:44] – Wouter’s advice to non-technical founders
[27:28] – Why Wouter chose to build a software product instead of an online course
[32:08] – How Wouter scaled his product by testing and iterating
[37:16] – Why the hitchhiking journey was a double-edged sword for Wouter
[40:10] – How a book helped Wouter decide which roles to hire for his product team
[48:40] – Takeaways from reaching out to 100 people in a week
[53:56] – Wouter’s favorite books for professional and personal development
[55:36] – What advice would Wouter give to his past self?



Resources:


Buy Back Your Time: Get Unstuck, Reclaim Your Freedom, and Build Your Empire by Dan Martell - https://www.amazon.com/Buy-Back-Your-Time-Unstuck-ebook/dp/B09Y55GLXJ

Wink and Grow Rich by Roger Hamilton - https://www.amazon.com/Wink-Grow-Rich-Wealth-Dynamics/dp/9810470134





]]>v07459r1Tue, 16 May 2023 09:00:00 -040001:02:42falsefull99Wouter IJgosse is the founder of DecisionVault.com, a SaaS app that helps legal practices and estate planning attorneys streamline data flow and simplify client intake. In just one year, Wouter has grown his user base from just one (his wife) to over 100 legal firms. Join me as I learn firsthand from Wouter: - How hitchhiking through 22 countries prepared him for entrepreneurship - How he transitioned from consultant to coder - The pros and cons of being a technical vs non-technical founder - How much you can expect to spend on app development as a non-technical founder - How to know if including SaaS in your consulting business model makes sense or not - How to select your first hire as you scale your SaaS company --- Ready to go from idea to implementation? Join The Modern Consultant email list, and we’ll share weekly emails and a monthly free workshop for you to productize and scale your expertise. https://bit.ly/3oD6g5T If you’re interested in becoming a client, then also join the email list to hear when new client enrollments are available.Marc Aarons#8: From Music Production to $100M Sales w/ Brian SperonelloKey Takeaways:

[5:35] – Did Brian’s dad being a chemical engineer influence his career choice?
[9:01] – Working as a consultant for a company vs. becoming an independent consultant
[13:03] – Why Brian believes being in corporate is “bland and boring”
[17:06] – Brian shares his transition from corporate to independent consulting
[23:28] – The difference between marketing and direct response sales copywriting
[29:51] – Brian shares his perspective on pricing
[39:01] – Why Brian believes it’s essential for clients to know and fully understand what they are getting into in business consulting
[43:00] – The challenges of creating a copywriting course
[51:24] – When is the time for you to hire a copywriter for your business?
[56:18] – The challenges of shifting from a service model to a digital product model
[1:01:06] – Is it necessary to validate your audience?


Resources:
Here’s Brian’s special offer for The Modern Consultant’s listeners: https://freelancelikeapro.com/tmc
Download the Powerpoint Presentation on “Three Ways to Grow a Business”: https://www.abraham.com/topic/three-ways-to-grow-your-business/
]]>Key Takeaways:

[5:35] – Did Brian’s dad being a chemical engineer influence his career choice?
[9:01] – Working as a consultant for a company vs. becoming an independent consultant
[13:03] – Why Brian believes being in corporate is “bland and boring”
[17:06] – Brian shares his transition from corporate to independent consulting
[23:28] – The difference between marketing and direct response sales copywriting
[29:51] – Brian shares his perspective on pricing
[39:01] – Why Brian believes it’s essential for clients to know and fully understand what they are getting into in business consulting
[43:00] – The challenges of creating a copywriting course
[51:24] – When is the time for you to hire a copywriter for your business?
[56:18] – The challenges of shifting from a service model to a digital product model
[1:01:06] – Is it necessary to validate your audience?


Resources:
Here’s Brian’s special offer for The Modern Consultant’s listeners: https://freelancelikeapro.com/tmc
Download the Powerpoint Presentation on “Three Ways to Grow a Business”: https://www.abraham.com/topic/three-ways-to-grow-your-business/
]]>71w2n970Tue, 09 May 2023 09:00:00 -040001:12:27falsefull88In this episode of The Modern Consultant podcast, I have the pleasure of hosting Brian Speronello. As a sales copywriter and growth strategist, Brian has helped his private clients generate over $100 million in sales. And when he’s not breaking sales records, you might find him over at freelancelikeapro.com, helping the next generation of freelancers make the leap to full-time. That said, here’s what we covered: -How Brian’s Dad being a chemical engineer influenced (and didn’t influence) his choice of career -How and why Brian left the corporate consulting world for independent consulting -How he got started in strategic marketing for one of the Top 5 PR firms in the United States -Why and how he left for the world of direct response marketing -When consultants and teams of consultants should and shouldn’t hire sales copywriters -What product/service offer mix of low-ticket, medium-ticket, or high-ticket offers make sense for consultants -How much you should expect to invest before validating an online offer -When to learn sales copywriting yourself and when to hire for it ----------- Ready to go from idea to implementation? Join The Modern Consultant email list, and we’ll share weekly emails and a monthly free workshop for you to productize and scale your expertise. https://bit.ly/3oD6g5T If you’re interested in becoming a client, then also join the email list to hear when new client enrollments are available.Marc Aarons#7: How to attract Fortune 500 Clients like Verizon and IBM w/ Earle RichardsEpisode Timeline:


[3:39] – Who was Earle before consulting, and how did he get into it?
[6:10] – Earle shares how his college experience impacted his journey to consulting
[9:53] – How Earle’s “Superpower” helped him kickstart his consulting opportunities
[15:03] – Did Earle identify as a consultant when he started his consulting services?
[21:22] – The advice Earle would give to his past self when starting consulting
[23:54] – How Earle gets consulting opportunities with big brands
[29:31] – What do consultants often miss when joining a new team?
[39:11] – How long a contract should be, according to Earle
[45:08] – How clients find Earle organically vs. referrals
[50:01] – How Earle leveraged his analytical skills to become a strategic advisor for his clients
[53:29] – Earle’s top books & platforms that influenced his consulting style
[1:00:40] – Why Earle chose not to productize his consulting work



Resources:


The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber - https://www.amazon.com/Myth-Revisited-Small-Businesses-About/dp/0887307280
The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich by Timothy Ferriss
- https://www.amazon.com/4-Hour-Workweek-Escape-Live-Anywhere/dp/0307465357
What is Google Analytics? - https://support.google.com/analytics/answer/12159447?hl=en
What is Google Tag Manager? - https://support.google.com/tagmanager/answer/6102821?hl=en






]]>Episode Timeline:


[3:39] – Who was Earle before consulting, and how did he get into it?
[6:10] – Earle shares how his college experience impacted his journey to consulting
[9:53] – How Earle’s “Superpower” helped him kickstart his consulting opportunities
[15:03] – Did Earle identify as a consultant when he started his consulting services?
[21:22] – The advice Earle would give to his past self when starting consulting
[23:54] – How Earle gets consulting opportunities with big brands
[29:31] – What do consultants often miss when joining a new team?
[39:11] – How long a contract should be, according to Earle
[45:08] – How clients find Earle organically vs. referrals
[50:01] – How Earle leveraged his analytical skills to become a strategic advisor for his clients
[53:29] – Earle’s top books & platforms that influenced his consulting style
[1:00:40] – Why Earle chose not to productize his consulting work



Resources:


The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber - https://www.amazon.com/Myth-Revisited-Small-Businesses-About/dp/0887307280
The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich by Timothy Ferriss
- https://www.amazon.com/4-Hour-Workweek-Escape-Live-Anywhere/dp/0307465357
What is Google Analytics? - https://support.google.com/analytics/answer/12159447?hl=en
What is Google Tag Manager? - https://support.google.com/tagmanager/answer/6102821?hl=en






]]>l14873z1Tue, 02 May 2023 09:00:00 -040001:05:03falsefull77Earle Richards is an experienced strategy, operations, and analytics professional that’s sought after by Fortune 500 clients like Verizon and IBM as well as brands that you’ll probably hear about in the future. Whether you’re a consultant wanting to grow your thought leadership or someone that wants to understand the psychology of top performing consultants before starting a project, then today’s episode is for you. Inside, we cover: -How 70% of all new business for him comes through referrals -How he implemented an inbound marketing strategy that got IBM, Verizon and others to come knocking on his digital doorstep -When and why not to productize your consulting -How to onboard and guide Fortune 500 clients through successful projects -The little known “tells” that reveal when a project is likely to fail -The growth stages of an independent consultant’s journey -- Ready to go from idea to implementation? Join The Modern Consultant email list, and we’ll share weekly emails and a monthly free workshop for you to productize and scale your expertise. https://bit.ly/3oD6g5T If you’re interested in becoming a client, then also join the email list to hear when new client enrollments are available.Marc Aarons#6: The Conversion Framework That Grew His Client From $13,000/mo. to $202,000/mo w/ Ross O’Lochlainn
Key Takeaways:


[4:47] – Who is the man behind Conversion Engineering?
[15:40] – Ross shares the appeal of applying engineering to human psychology and marketing
[21:22] – How did Ross make the shift from engineering to marketing?
[27:39] – Knowing everything now, what would Ross tell himself if he could go back in time?
[32:44] – Ross discusses the Offer Cube
[36:55] – How did Ross come up with the Conversion Engineering Model?
[48:12] – What books assisted Ross in his consulting journey?
[59:51] – How do you incorporate the Conversion Engineering Model into your business?
[1:10:32] – How do you find the right people for your business?
[1:18:12] – Ross shares how the market always evolves and moves from one thing to the next
[1:27:49] – What personal and professional books Ross recommends that could change your life
[1:30:45] – Ross's question for the next guest


Resources:


I Love Marketing Podcast: https://ilovemarketing.com/episode-list/
The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich - https://www.amazon.com/4-Hour-Workweek-Escape-Live-Anywhere/dp/0307465357
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses - https://www.amazon.com/Lean-Startup-Entrepreneurs-Continuous-Innovation/dp/0307887898
The Art of Learning: An Inner Journey to Optimal Performance - https://www.amazon.com/Art-Learning-Journey-Optimal-Performance/dp/0743277465
Work the System: The Simple Mechanics of Making More and Working Less - https://www.amazon.com/Work-System-Mechanics-Working-Revised/dp/160832253X
Discipline Is Destiny: The Power of Self-Control - https://www.amazon.com/Discipline-Destiny-Power-Self-Control-Virtues-ebook/dp/B09PB1SB72
Essentialism: The Disciplined Pursuit of Less - https://www.amazon.com/Essentialism-Disciplined-Pursuit-Greg-McKeown/dp/0804137382
]]>
Key Takeaways:


[4:47] – Who is the man behind Conversion Engineering?
[15:40] – Ross shares the appeal of applying engineering to human psychology and marketing
[21:22] – How did Ross make the shift from engineering to marketing?
[27:39] – Knowing everything now, what would Ross tell himself if he could go back in time?
[32:44] – Ross discusses the Offer Cube
[36:55] – How did Ross come up with the Conversion Engineering Model?
[48:12] – What books assisted Ross in his consulting journey?
[59:51] – How do you incorporate the Conversion Engineering Model into your business?
[1:10:32] – How do you find the right people for your business?
[1:18:12] – Ross shares how the market always evolves and moves from one thing to the next
[1:27:49] – What personal and professional books Ross recommends that could change your life
[1:30:45] – Ross's question for the next guest


Resources:


I Love Marketing Podcast: https://ilovemarketing.com/episode-list/
The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich - https://www.amazon.com/4-Hour-Workweek-Escape-Live-Anywhere/dp/0307465357
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses - https://www.amazon.com/Lean-Startup-Entrepreneurs-Continuous-Innovation/dp/0307887898
The Art of Learning: An Inner Journey to Optimal Performance - https://www.amazon.com/Art-Learning-Journey-Optimal-Performance/dp/0743277465
Work the System: The Simple Mechanics of Making More and Working Less - https://www.amazon.com/Work-System-Mechanics-Working-Revised/dp/160832253X
Discipline Is Destiny: The Power of Self-Control - https://www.amazon.com/Discipline-Destiny-Power-Self-Control-Virtues-ebook/dp/B09PB1SB72
Essentialism: The Disciplined Pursuit of Less - https://www.amazon.com/Essentialism-Disciplined-Pursuit-Greg-McKeown/dp/0804137382
]]>71w25pr0Tue, 25 Apr 2023 09:00:00 -040001:31:58falsefull66Ross O’Lochlainn is a former engineer-turned-conversion strategist who runs Conversion Engineering — a company that helps education and coaching business owners sell more programs without relying on the launch model. In today’s episode we cover: [4:47] – Who is the man behind Conversion Engineering? [15:40] – Ross shares the appeal of applying engineering to human psychology and marketing [21:22] – How did Ross make the shift from engineering to marketing? [27:39] – Knowing everything now, what would Ross tell to himself if he could go back in time? [32:44] – Ross discusses the Offer Cube [36:55] – How did Ross come up with the Conversion Engineering Model? [48:12] – What books assisted Ross in his consulting journey? [59:51] – How do you incorporate the Conversion Engineering Model to your business? [1:10:32] – How do you find the right people for your business? [1:18:12] – Ross shares how the market always evolves and moves from one thing to the next [1:27:49] – What personal and professional books Ross recommends that could change your life Ready to go from idea to implementation? Join The Modern Consultant email list, and we’ll share weekly emails and a monthly free workshop for you to productize and scale your expertise. https://bit.ly/3oD6g5T If you’re interested in becoming a client, then also join the email list to hear when new client enrollments are available.Marc Aarons#5: From Wall Street Finance to Scaling 500 Digital Agencies w/ Juliana Marulanda
Key Takeaways:


[2:30] – Introducing Juliana Marulanda
[4:00] – Juliana shares a story of how she got her Boston Terrier, Mojo
[8:46] – Creating a learning plan for Mojo
[11:45] – Juliana shares how her psychology background influenced her perspective on digital operations
[17:35] – What are the common challenges you will face as a consultant and how do you overcome them?
[21:31] – What's missing in consulting that hinders consultants from growing
[23:47] – Juliana shares why she transitioned away from one-on-one client work
[31:01] – What is a cohort and how did Juliana come up with this model?
[37:21] – The importance of having a quick decision-making process as a team
[50:00] – Juliana shares her thoughts on ChatGPT’s effects on business operations
[55:02] – How to become a better manager
[1:06:43] – What is the hardest part about growing yourself and your team?
[1:17:47] – If Juliana could go back in time, what advice would she give to herself?

Resources:


Learn more about Scale Time: https://scaletime.co/





]]>
Key Takeaways:


[2:30] – Introducing Juliana Marulanda
[4:00] – Juliana shares a story of how she got her Boston Terrier, Mojo
[8:46] – Creating a learning plan for Mojo
[11:45] – Juliana shares how her psychology background influenced her perspective on digital operations
[17:35] – What are the common challenges you will face as a consultant and how do you overcome them?
[21:31] – What's missing in consulting that hinders consultants from growing
[23:47] – Juliana shares why she transitioned away from one-on-one client work
[31:01] – What is a cohort and how did Juliana come up with this model?
[37:21] – The importance of having a quick decision-making process as a team
[50:00] – Juliana shares her thoughts on ChatGPT’s effects on business operations
[55:02] – How to become a better manager
[1:06:43] – What is the hardest part about growing yourself and your team?
[1:17:47] – If Juliana could go back in time, what advice would she give to herself?

Resources:


Learn more about Scale Time: https://scaletime.co/





]]>l1486zk1Tue, 18 Apr 2023 09:00:00 -040001:20:25falsefull55In today's episode of The Modern Consultant, we welcome Juliana Marulanda, a former Wall Street professional turned founder of ScaleTime, a business operations consultancy that has helped scale 500 digital marketing agencies. Join us as we discuss the challenges of scaling in various industries, particularly for consultants and service providers. We'll explore why consulting is one of the toughest business models to scale and how to paraglide above the most common growth plateaus and pitfalls. We'll also dive into scaling with a team versus productizing services, one-on-one versus group program models, and also cohort-based delivery models. If you're looking to productize your expertise without compromising client outcomes, this is the episode for you. Learn more about Scale Time: https://scaletime.co/ ----------- Ready to go from idea to implementation? Join The Modern Consultant email list, and we’ll share weekly emails and a monthly free workshop for you to productize and scale your expertise. https://marcaarons.ck.page/e80656462f If you’re interested in becoming a client, then also join the email list to hear when new client enrollments are available.Marc Aarons#4: From $7/hr Programmer To 7-Figure Agency w/ Primoz Bozic60mpqrm1Tue, 11 Apr 2023 09:00:00 -040002:04:05falsefull66Primoz Bozic is the founder of media properties such as PrimozBozic.com, CopywritingProdigy.com, and StrategicParenting.com. In today’s episode, we cover his journey from a $7 per hour programmer to 7-figure marketing agency owner in Slovenia, where the average hourly rate is $10 per hour. While there’s no shortage of insightful gems for professional marketers and online business builders, we also get personal, starting with who he was before starting his consulting journey: - Bullying that led to him repeating the last year of high school - Breakdancing his way out of depression - How he left his “hobby” of national Slovenian powerlifting and is now practicing yoga in Copenhagen, Thailand We cover it all. If you already know Primoz, then prepare to discover stories he’s never shared before. ----------- Ready to go from idea to implementation? Join The Modern Consultant email list, and we’ll share weekly emails and a monthly free workshop for you to productize and scale your expertise. https://marcaarons.ck.page/e80656462f If you’re interested in becoming a client, then also join the email list to hear when new client enrollments are available.Marc Aarons#3: From Academia to Ethical Online Marketing w/ Margo Aaron703483w1Wed, 29 Mar 2023 17:30:00 -040059:00falsefull33In this episode of The Modern Consultant podcast, I have the pleasure of hosting Margo Aaron. Margo is the co-founder of Brainstorm Road, a community of practice for shipping your dream project. Her work has been featured in Inc, The Observer, Thrive Global, and Thought Catalog. She's taught thousands of students how to sell honestly and market ethically through her online courses. You can find her over at ThatSeemsImportant.com where she writes the most popular unknown newsletter on the internet. Topics we cover: - How Margo went from academic research to marketing - Why the world of personal development is helpful for marketers - To understand human behavior, use empathy and perspective taking. - Can marketers use positive psychology to motivate buyers? - Should your marketing include stories that are painful for your audience? - From consultant to online creator: how should we mentally prepare? - How to set boundaries in business and creative expression - How vulnerable should consultants be online? - How can consultants get better at messaging without becoming professional copywriters? - How should consultants market to people who don't know their brand or track record? - What would "Margo the Marketer" travel back in time to tell "Margo the Researcher"? - Where can we find out more about Margo? ----------- Ready to go from idea to implementation? Join The Modern Consultant email list, and we’ll share weekly emails and a monthly free workshop for you to productize and scale your expertise. https://marcaarons.ck.page/e80656462f If you’re interested in becoming a client, then also join the email list to hear when new client enrollments are available.Marc Aarons#2: From Grad School to 700,000 Website Visitors w/ Marc Aarons81qvlzk0Wed, 29 Mar 2023 17:15:00 -040058:23falsefull22To kick the show off, we wanted to do something special. Here's the backstory: Recently, I had the opportunity to be interviewed by my friend and fellow podcaster, Brandon Fong. He has a top 2% globally ranked show where he’s interviewed NYT bestselling authors, former Olympians, and one of the original sharks from Shark Tank. Something you wouldn’t know though is that in the highlight reel for his podcast, he has guest after guest saying that out of hundreds of interviews, Brandon’s was the best. After being interviewed by Brandon myself, I can say with confidence that I agree, which is why I asked him if he'd let me use the interview to kick off the show. Here’s a touch of what we cover: - How I grew up as an Encyclopedia kid - How I immigrated to the United States when I was 16 to go to college. - How becoming a research assistant on a Harvard-led study taught me the basics of copywriting - How an online course helped me grow my first website to 700,000 visitors. - How sending surveys to your audience can tell you who they are, what they want to buy, and what price points they want to buy it at - Why I launched The Modern Consultant I’m excited to share this one because, honestly, it’s a fun chance to share more of my life in a way I’ve never done before. Want to check out more of Brandon's episodes? Check out his show here: https://link.chtbl.com/7fmMarc Aarons#1: Welcome To The Modern Consultant60mp5l91Wed, 29 Mar 2023 17:00:00 -040017:00falsefull11Welcome to the first episode of the Modern Consultant! Meet your host, Marc Aarons, as he shares: - The "Why" behind the Modern Consultant - Who this show is for - Who this show is NOT for - What you can expect as a listenerMarc Aarons