The Mortgage Rainmaker Podcast

65 | Loan Officers! How You Win More Realtor Referrals AND…How You Lose Them! with Jayce Coziar

Wed, 22 Apr 2026 03:00:00 -0700

What actually makes an agent trust you enough to send you business over and over again?

For the first time ever, I brought a real estate agent onto the show—and not just any agent. Jayce Coziar is someone I’ve watched, respected, and finally sat down with to understand how she’s built a 95% referral-based business.

This episode is different. You’re getting a real look at how I build relationships in real time—how I ask questions, find connection points, and uncover what actually drives someone. But more importantly, you’re hearing directly from an agent about what matters most to them.

If you’ve ever wondered what agents actually want from you, how to stand out, and how to turn conversations into consistent referrals—this is your blueprint.

Key Insights:

Kindness separates you in a transactional industry.
Agents value communication more than anything else.
Referrals come from connection, not performance.
Understanding people is your greatest sales skill.
The right relationships eliminate the need for constant prospecting.

Are you ready to make it rain? Let’s do this!

Guest links:

Website:

https://tahoejaycerealestate.com/

LinkedIn:

https://www.linkedin.com/in/jayce-coziar-42858557/

Instagram:

https://www.instagram.com/tahoejaycerealestate/

If you liked what you heard, leave me a five-star review and tell me what hit home for you!

PLUS—if you’re done chasing the next shiny idea and want real, proven strategies that actually move the needle, then it’s time to join my free weekly newsletter, Rainmaker Insider.

Every week, I share one key lesson from my billion-dollar career in mortgage lending—from sales psychology and leadership to mindset and systems that create true freedom. No fluff. Just real-world insights that help you close more deals and lead with confidence.

Subscribe now at shaylagifford.com and start leading like the Rainmaker you’re meant to be!

Connect with Shayla:

Shayla on Instagram:

https://www.instagram.com/shaygiff/

Shayla on LinkedIn:

https://www.linkedin.com/in/shayla-gifford-3019396/

Show Links:

Shayla's Website:

https://shaylagifford.com/

The Mortgage Rainmaker Podcast:

https://shaylagifford.com/podcast/

The Catalyst Coaching Community:

https://shaylagifford.com/catalyst/

Guild Mortgage:

https://www.guildmortgage.com/

64 | She Hit $20M by 30… By Doing the Opposite of Most Loan Officers | Rachel Denson

Wed, 15 Apr 2026 03:00:00 -0700

What if moving faster…is the very thing that’s slowing you down?

Hey there, Rainmakers!

On this episode of The Mortgage Rainmaker podcast I talk with Rachel Denson. She’s 30 years old, producing $20M a year, and building her business in a small town where reputation is everything. But what makes her different isn’t just the numbers—it’s how she got there.

She didn’t win by doing more, posting more, or chasing every opportunity. She won by slowing down, trusting herself, and showing up with a level of authenticity most people are too afraid to lean into. While everyone else was rushing to keep up, she was building something real—and it paid off.

If you’ve been overthinking your next move, questioning your voice, or trying to follow someone else’s blueprint, this episode is your reset. Because the truth is, the path to the business you want isn’t out there—it’s in how you choose to show up.

Key Insights

Investing time with clients at the start will pay off HUGE later on
Authenticity builds trust faster than any script, funnel, or strategy ever will.
You don’t need to do more—you need to do what actually matters - consistently.
Social media works when it reflects your real life, not a curated version of it.

Are you ready to make it rain? Let’s do this!

Guest Links:

Website:

https://www.firsttrusthomeloans.com/rdenson/

Instagram:

https://www.instagram.com/rachrossdenson/

LinkedIn:

https://www.linkedin.com/in/rachel-ross-denson-870911b0/

If you liked what you heard, leave me a five-star review and tell me what hit home for you!

PLUS—if you’re done chasing the next shiny idea and want real, proven strategies that actually move the needle, then it’s time to join my free weekly newsletter, Rainmaker Insider.

Subscribe now at shaylagifford.com and start leading like the Rainmaker you’re meant to be!

Connect with Shayla:

Shayla on Instagram:

https://www.instagram.com/shaygiff/

Shayla on LinkedIn:

https://www.linkedin.com/in/shayla-gifford-3019396/

Show Links:

Shayla's Website:

https://shaylagifford.com/

The Mortgage Rainmaker Podcast:

https://shaylagifford.com/podcast/

The Catalyst Coaching Community:

https://shaylagifford.com/catalyst/

Guild Mortgage:

https://www.guildmortgage.com/

63 | How I Cut the Chaos and Built a successful Mortgage Career with Ginny Francum

Wed, 08 Apr 2026 03:00:00 -0700

What would happen if you stopped hoping for business… and finally started asking for it?

Hey there, Rainmakers!

This conversation lit something up in me—and I know it’s going to do the same for you. Because this isn’t just about production. It’s about identity. It’s about what happens when you decide you’re done surviving… and ready to build a real business.

I sat down with my friend and client, Ginny Francum—a top producer who’s been in this business for over 20 years, closing 300+ units a year with just two assistants. But what makes this powerful isn’t just the numbers. It’s the journey behind them.

Divorce. Cancer. Burnout. And a moment where she had to decide: am I going to keep living in chaos… or am I finally going to take control?

In this episode, we break down what actually changed everything. The shift from “hope marketing” to boldly asking for the business. The systems that allowed her to scale without breaking. The follow-up, the videos, the discipline—and the truth that most people avoid: you don’t rise by accident. You rise by design.

If you’ve ever felt overwhelmed, stretched thin, or stuck in the cycle of doing more but not seeing more—this episode will challenge you in the best way.

Key Insights

Success is built on consistency and systems, not personality or hustle alone.
If you don’t track your activity, you can’t scale or sustain your results.
Asking for the business is uncomfortable—but it creates massive opportunity.
Follow-up is where trust is built and deals are won.
Letting go and trusting your team is required for your next level.
You can do hard things—and those moments define your future.

Guest Links

https://www.linkedin.com/in/ginny-phillips-473aa679/

https://www.instagram.com/ginnysaysatlanticbay/

https://www.facebook.com/ginnyphillipsmortgage/

Are you ready to make it rain? Let’s do this!

If you liked what you heard, leave me a five-star review and tell me what hit home for you!

PLUS—if you’re done chasing the next shiny idea and want real, proven strategies that actually move the needle, then it’s time to join my free weekly newsletter, Rainmaker Insider.

Subscribe now at shaylagifford.com and start leading like the Rainmaker you’re meant to be!

Connect with Shayla:

Shayla on Instagram:

https://www.instagram.com/shaygiff/

Shayla on LinkedIn:

https://www.linkedin.com/in/shayla-gifford-3019396/

Show Links:

Shayla's Website:

https://shaylagifford.com/

The Mortgage Rainmaker Podcast:

https://shaylagifford.com/podcast/

The Catalyst Coaching Community:

https://shaylagifford.com/catalyst/

Guild Mortgage:

https://www.guildmortgage.com/

62 | Build the Room: How to Create Opportunities in Any Market with Bill Gaylord

Wed, 01 Apr 2026 03:00:00 -0700

What if the business you’re waiting for… is one you could create this week?

Hey there, Rainmakers!

I knew this conversation was going to bring the heat—because Bill Gaylord always does. He’s the kind of person who walks into a room and raises the energy instantly. And what I love most? That energy isn’t just personality—it’s how he builds his business.

At 65 years old, after massive wins, devastating losses, and starting over more than once, Bill didn’t sit back and hope the market would come to him. He went out and created something the market needed.

We broke down his “Las Vegas Pitch”—a weekly, agent-focused event that brings 20 to 30 realtors into a room to pitch listings, build relationships, and generate real opportunities. No massive budget. No fancy production. Just consistency, value, and leadership.

And here’s why this matters: this isn’t a Vegas thing. This is a Rainmaker thing.

You can do this in your market. You can create the room. You can become the connector. You can be the one people rely on—not because of your rates, but because of the environment you build.

We also dive into his Smart Homebuyer Workshops—another simple, scalable strategy that turns education into applications and relationships into closings.

This episode is a blueprint. Not theory. Not fluff. Real, working strategies that are building a business right now.

Key Insights

If the market isn’t giving you opportunities, create your own room.
Events don’t need a big budget—they need consistency and leadership.
A simple weekly pitch session can position you at the center of your market.
Exposure is currency for agents—give it to them and they will show up.
Workshops convert because education builds trust faster than sales tactics.
Stop overcomplicating it—simple ideas executed weekly will win.
Ask for the business while you have the room—don’t delay the close.

Guest Links

https://www.billgaylord.com/

https://www.linkedin.com/in/bill-gaylord/

https://www.lasvegaspitch.com/

Are you ready to make it rain? Let’s do this!

If you liked what you heard, leave me a five-star review and tell me what hit home for you!

PLUS—if you’re done chasing the next shiny idea and want real, proven strategies that actually move the needle, then it’s time to join my free weekly newsletter, Rainmaker Insider.

Subscribe now at shaylagifford.com and start leading like the Rainmaker you’re meant to be!

Connect with Shayla:

Shayla on Instagram:

https://www.instagram.com/shaygiff/

Shayla on LinkedIn:

https://www.linkedin.com/in/shayla-gifford-3019396/

Show Links:

Shayla's Website:

https://shaylagifford.com/

The Mortgage Rainmaker Podcast:

https://shaylagifford.com/podcast/

The Catalyst Coaching Community:

https://shaylagifford.com/catalyst/

Guild Mortgage:

https://www.guildmortgage.com/

61 | Real Talk for Rainmakers: Your Questions, Shayla's Unfiltered Answers!

Wed, 25 Mar 2026 03:00:00 -0700

What if the reason you feel overwhelmed… is because you’ve been saying yes to the wrong things?

Hey there, Rainmakers!

I went straight to my Catalyst community and asked, “What do you actually need right now?” And what came back was everything—from mindset and money to discipline, leadership, and those tough conversations we all avoid.

So we went there.

I’m walking you through the shifts that have defined my career and my life. From building your business around your favorite referral partner, to protecting your time, to creating a vision so strong it fuels your discipline. This is about stepping out of reaction mode and into intentional leadership. It’s about raising your standards so your business can finally scale.

If you’ve been feeling stretched, overwhelmed, or stuck trying to please everyone… this is your reset. Because the truth is, you don’t need more tactics. You need to decide who you are, what you stand for, and what actually deserves your yes.

Key Insights

Build your business around your favorite referral partner, not your most difficult client.
Protect your yes by getting crystal clear on your vision and what winning actually looks like.
Discipline is not about willpower, it is driven by a vision that excites and pulls you forward.
Overwhelm is a sign of misalignment, not incapability, and it is your cue to reset your standards.
Choose to build relationships over being right, because connection is what creates long-term success.

Are you ready to make it rain? Let’s do this!

PLUS!

If you’re tired of overthinking your marketing, if you want something simple that actually works, come hang with us at the 'Mortgage Marketing for Rainmakers' event in Nashville, Friday April 10th!

For just $300, you’ll learn the exact strategies top producers use to generate business, in just one to two hours a week, in a high-impact, one day workshop.

Seats are limited to just 125 people — grab your spot now, before it sells out.

Small room. Big impact. Don’t miss it.

If you liked what you heard, leave me a five-star review and tell me what hit home for you!

PLUS—if you’re done chasing the next shiny idea and want real, proven strategies that actually move the needle, then it’s time to join my free weekly newsletter, Rainmaker Insider.

Subscribe now at shaylagifford.com and start leading like the Rainmaker you’re meant to be!

Connect with Shayla:

Shayla on Instagram:

https://www.instagram.com/shaygiff/

Shayla on LinkedIn:

https://www.linkedin.com/in/shayla-gifford-3019396/

Show Links:

Shayla's Website:

https://shaylagifford.com/

The Mortgage Rainmaker Podcast:

https://shaylagifford.com/podcast/

The Catalyst Coaching Community:

https://shaylagifford.com/catalyst/

Guild Mortgage:

https://www.guildmortgage.com/

60 | Real World Sales Strategies Loan Officers Can Use Today with Karl Svendsen

Wed, 18 Mar 2026 03:00:00 -0700

If you’re a loan officer looking for practical ways to grow your referral business, this episode delivers.

Karl and I talk through what’s working right now in the mortgage industry—from building stronger referral relationships to the simple habits that keep your name top of mind with partners.

We also get into how loan officers can stay visible in their market, communicate better with agents, and create consistency in their pipeline through daily activity.

If you’re looking for straightforward strategies you can apply in your business right away, this conversation is worth the listen.

Key Insights

Loan officers who grow stay consistently visible with their referral partners.
Strong relationships are built through reliability and consistent communication.
Daily activity matters more than constantly chasing new marketing ideas.
Top producers stay close to their partners and focus on long-term trust.
Small actions done consistently create a stronger pipeline over time.

Are you ready to make it rain? Let’s do this!

Guest links:

Website:

https://www.applywithkarl.com

Instagram:

https://www.instagram.com/thekarlsvendsen/

Facebook:

https://www.facebook.com/KSved/

LinkedIn:

https://www.linkedin.com/in/karl-svendsen/

If you liked what you heard, leave me a five-star review and tell me what hit home for you!

PLUS—if you’re done chasing the next shiny idea and want real, proven strategies that actually move the needle, then it’s time to join my free weekly newsletter, Rainmaker Insider.

Subscribe now at shaylagifford.com and start leading like the Rainmaker you’re meant to be!

Connect with Shayla:

Shayla on Instagram:

https://www.instagram.com/shaygiff/

Shayla on LinkedIn:

https://www.linkedin.com/in/shayla-gifford-3019396/

Show Links:

Shayla's Website:

https://shaylagifford.com/

The Mortgage Rainmaker Podcast:

https://shaylagifford.com/podcast/

The Catalyst Coaching Community:

https://shaylagifford.com/catalyst/

Guild Mortgage:

https://www.guildmortgage.com/

59 | How I Turned Social Media Into $45M in Mortgage Volume with Kayla Tarabay

Wed, 11 Mar 2026 03:00:00 -0700

What if the only thing standing between you and your next level… is the courage to show up differently?

Hey there, Rainmakers!

This conversation lit me up. I sat down with Kayla Tarabay, and her story is proof that grit, perspective, and bold action will always outperform fear. At 18 years old, she adopted her two-year-old niece and became a single mom overnight. No excuses. No victim mindset. Just, “It’s not no. It’s let’s go.”

Fast forward to today—three and a half years in the mortgage business, $12M her first year, $27M her second, Presidents Club, and she’s gunning for $45M. But what really blew me away wasn’t the volume. It was how she built it. No begging agents for coffee. No cold, awkward pitches. She built relationships the modern way—through collaboration, social media, open houses, and showing up with value before ever asking for business.

Kayla breaks down exactly how she used open houses to pre-approve buyers on the spot, how tagging every partner in social posts multiplied her visibility, and why authenticity beats follower count every single time.

This episode is about belief. It’s about perspective. It’s about choosing leadership over limitation. And it’s about understanding that energy moves people.

Key Insights

Enthusiasm is the most powerful sales tool you will ever have.
Your past hardship can become your greatest positioning advantage.
Stop proving value to people who don’t value you.
Open houses are gold when you show up as a partner, not a vendor.
You don’t need thousands of followers. You need consistency and authenticity.

PLUS!

If you’re tired of overthinking your marketing, if you want something simple that actually works, come hang with us at the 'Mortgage Marketing for Rainmakers' event in Nashville, Friday April 10th!

For just $300, you’ll learn the exact strategies top producers use to generate business, in just one to two hours a week, in a high-impact, one day workshop.

Seats are limited to just 125 people — grab your spot now, before it sells out.

Small room. Big impact. Don’t miss it.

Guest links:

Kayla on LinkedIn: https://www.linkedin.com/in/kaylatarabay

Kayla on Instagram: https://www.instagram.com/kayla_homemortgage

Kayla on Facebook: https://www.facebook.com/kayla.tarabay

Kayla on TikTok: https://www.tiktok.com/@kayla_homemortgage

If you liked what you heard, leave me a five-star review and tell me what hit home for you!

PLUS—if you’re done chasing the next shiny idea and want real, proven strategies that actually move the needle, then it’s time to join my free weekly newsletter, Rainmaker Insider.

Subscribe now at shaylagifford.com and start leading like the Rainmaker you’re meant to be!

Connect with Shayla:

Shayla on Instagram:

https://www.instagram.com/shaygiff/

Shayla on LinkedIn:

https://www.linkedin.com/in/shayla-gifford-3019396/

Show Links:

Shayla's Website:

https://shaylagifford.com/

The Mortgage Rainmaker Podcast:

https://shaylagifford.com/podcast/

The Catalyst Coaching Community:

https://shaylagifford.com/catalyst/

Guild Mortgage:

https://www.guildmortgage.com/

58 | You’re 90 Days Away from a Bigger Mortgage Business | Eddie Gomez

Wed, 04 Mar 2026 03:00:00 -0700

What if your production problem… is actually a purpose problem?

Hey there, Rainmakers!

Eddie Gomez stepped away from mortgage origination for three years. When he came back in September, he didn’t come back chasing volume. He came back with mission. Within 90 days, he closed $8 million by reviving old realtor databases and giving buyers radical clarity around their numbers.

In this episode, we break down exactly how he rebuilt his mortgage pipeline so fast. From three-way text introductions with real estate agents, to low-barrier phone calls, to a pre-approval process built on credit, debt, income, and savings transparency. If you’re a loan officer rebuilding momentum or trying to increase referral business, this strategy works.

Key Insights:

You are 90 days away from rebuilding your mortgage pipeline.
Reviving stale realtor leads is faster than chasing cold ones.
Clarity in your pre-approval process eliminates fallout.
Abundance means creating value, not extracting it.
Purpose multiplies production. Ego limits it.

Are you ready to make it rain? Let’s do this!

Check out Eddie's scripts on the blog: https://shaylagifford.com/loan-officer-scripts-to-revive-dead-leads/

Join us on the March 12th "10x is Easier than 2x "call: https://us06web.zoom.us/meeting/register/uFRLLAWOQqqB6mHGYR16Sg#/registration

If you liked what you heard, leave me a five-star review and tell me what hit home for you!

PLUS—if you’re done chasing the next shiny idea and want real, proven strategies that actually move the needle, then it’s time to join my free weekly newsletter, Rainmaker Insider.

Subscribe now at shaylagifford.com and start leading like the Rainmaker you’re meant to be!

Connect with Shayla:

Shayla on Instagram:

https://www.instagram.com/shaygiff/

Shayla on LinkedIn:

https://www.linkedin.com/in/shayla-gifford-3019396/

Show Links:

Shayla's Website:

https://shaylagifford.com/

The Mortgage Rainmaker Podcast:

https://shaylagifford.com/podcast/

The Catalyst Coaching Community:

https://shaylagifford.com/catalyst/

Guild Mortgage:

https://www.guildmortgage.com/

57 | How to Grow Your Mortgage Business to $240M...Without Cold Calling | Oleg Tkach

Wed, 25 Feb 2026 03:00:00 -0700

Want to grow your mortgage business without cold calling real estate agents?

Hey there, Rainmakers!

In part two with Oleg Tkach, we break down a powerful mortgage lead generation strategy that helped him scale from $150M to $240M — with nearly a third of his production coming from outside his home state.

This episode is about mastering realtor referrals through intentional agent programming.

We unpack how loan officers can land one real estate agent per day using a simple Zoom presentation, how to resell your current agents to increase volume, and why being overly “relational” can actually limit your mortgage business growth.

This isn’t about chasing agents. It’s about building a repeatable system that generates referrals consistently.

If you’re a loan officer ready to scale, expand beyond your local market, and win more real estate agents without cold calling — this episode gives you the blueprint.

Key Insights

Mortgage lead generation is the core job of every loan officer.
You only need one new agent meeting per day to scale your business.
Reselling your current real estate agents can instantly increase referrals.
Emotion limits growth. Systems create scale.
Transactional clarity builds stronger realtor referral partnerships.
Agents are everywhere. Lower the bar. It’s just a quick Zoom.

Are you ready to make it rain? Let’s do this!

Check out the Blog here: https://shaylagifford.com//mortgage-lead-generation-strategy-oleg-tkach//

Guest Links:

NFM Lending:

https://nfmlending.com/loanoriginator/oleg-tkach/

Oleg on LinkedIn:

https://www.linkedin.com/in/oleg-tkach-1905b820/

Oleg on YouTube:

https://www.youtube.com/@olegtkachlending

If you liked what you heard, leave me a five-star review and tell me what hit home for you!

PLUS—if you’re done chasing the next shiny idea and want real, proven strategies that actually move the needle, then it’s time to join my free weekly newsletter, Rainmaker Insider.

Subscribe now at shaylagifford.com and start leading like the Rainmaker you’re meant to be!

Connect with Shayla:

Shayla on Instagram:

https://www.instagram.com/shaygiff/

Shayla on LinkedIn:

https://www.linkedin.com/in/shayla-gifford-3019396/

Show Links:

Shayla's Website:

https://shaylagifford.com/

The Mortgage Rainmaker Podcast:

https://shaylagifford.com/podcast/

The Catalyst Coaching Community:

https://shaylagifford.com/catalyst/

Guild Mortgage:

https://www.guildmortgage.com/

56 | The Real Reason I Surged from $60M to $112M in Mortgage Production with Kristin Dail

Wed, 18 Feb 2026 03:00:00 -0700

You don’t need a better strategy. You don’t need to ‘crack the code’.

You just need one thing.

Hey there, Rainmakers!

Kristin Dail didn’t discover some revolutionary mortgage strategy to jump from $60M to $112M in production. She didn’t unlock a hidden lead source. She didn’t reinvent herself.

In this conversation, we break down the exact shift that took her from coasting at $60M… to $82M… to $112M in a highly competitive jumbo market in Dallas. Spoiler: the turning point wasn’t information. It was execution.

If you’ve been telling yourself you need something new before you grow — this episode will lovingly call you out.

Because the truth is you already know what to do. The question is… are you going to do it – consistently?

Key Insights:

Consistency multiplies volume in any market cycle.
High conversion comes from connection, not complexity.
Speaking and providing value builds leverage with realtors.
Wake-up moments only matter if they lead to execution.
Discipline creates momentum. Momentum creates growth.

Guest Links

Instagram: https://www.instagram.com/kristin.dail/?hl=en

LinkedIn: https://www.linkedin.com/in/kristindail/

Rate: https://www.rate.com/loan-officers/kristin-dail-488313

Are you ready to make it rain? Let’s do this!

If you liked what you heard, leave me a five-star review and tell me what hit home for you!

PLUS—if you’re done chasing the next shiny idea and want real, proven strategies that actually move the needle, then it’s time to join my free weekly newsletter, Rainmaker Insider.

Subscribe now at shaylagifford.com and start leading like the Rainmaker you’re meant to be!

Connect with Shayla:

Shayla on Instagram:

https://www.instagram.com/shaygiff/

Shayla on LinkedIn:

https://www.linkedin.com/in/shayla-gifford-3019396/

Show Links:

Shayla's Website:

https://shaylagifford.com/

The Mortgage Rainmaker Podcast:

https://shaylagifford.com/podcast/

The Catalyst Coaching Community:

https://shaylagifford.com/catalyst/

Guild Mortgage:

https://www.guildmortgage.com/

55 | Unstoppable: How Stephanie Johnston Survived Her Worst Year, Then Crushed It in the Mortgage Builder Space

Wed, 11 Feb 2026 03:00:00 -0700

Hard seasons don’t stop you — they reveal who you’re becoming.

Stephanie Johnston’s story is one of leadership under pressure. A 20-year loan officer, former collegiate athlete, and mom of three, she faced a brutal market shift, a major production drop, and a second breast cancer diagnosis while caring for a newborn. She fell from #1 to $63M — then chose to rise.

In this episode, Stephanie shares how she entered the builder space, rebuilt trust one relationship at a time, and climbed back to close 309 transactions for $138M. This is about standards, commitment, and showing up when it’s hardest.

Key Insights

Business is earned one relationship at a time
The builder space demands discipline, clarity, and availability
Commitment creates confidence
Hard seasons reveal your standards
Leadership shows up when it would be easier to step back

Guest Links

LinkedIn:

https://www.linkedin.com/in/stephaniejohnstonmortgage/

Instagram:

https://www.instagram.com/stephmortgage

Website:

https://www.sfmc.com/loan-officer/stephaniejohnston/

Are you ready to make it rain? Let’s do this!

If you liked what you heard, leave me a five-star review and tell me what hit home for you!

PLUS—if you’re done chasing the next shiny idea and want real, proven strategies that actually move the needle, then it’s time to join my free weekly newsletter, Rainmaker Insider.

Subscribe now at shaylagifford.com and start leading like the Rainmaker you’re meant to be!

Connect with Shayla:

Shayla on Instagram:

https://www.instagram.com/shaygiff/

Shayla on LinkedIn:

https://www.linkedin.com/in/shayla-gifford-3019396/

Show Links:

Shayla's Website:

https://shaylagifford.com/

The Mortgage Rainmaker Podcast:

https://shaylagifford.com/podcast/

The Catalyst Coaching Community:

https://shaylagifford.com/catalyst/

Guild Mortgage:

https://www.guildmortgage.com/

54 | Mortgage Abundance: Building a Business That Beats Rates, Markets, and Burnout

Wed, 04 Feb 2026 03:00:00 -0700

What if abundance in mortgage wasn’t about working longer or harder?

In this episode, I sit down with Frank Ruzicka, a 39-year producing loan officer who has built a business that doesn’t panic when markets shift or rates spike. Frank isn’t chasing trends. He’s built something durable — rooted in relationships, trust, coaching, and a deep belief that abundance beats scarcity every single time.

We talk about what it really takes to stop living in Groundhog Day as a loan officer. From stepping away for two full weeks without his business falling apart, to building an investor niche through relationships, to staying coachable and hungry in every season — this conversation is about creating a mortgage career that supports your life, not consumes it.

If you’re tired of rebuilding every cycle, reacting to rates, or running on fumes, this episode will challenge you to think differently about leverage, longevity, and what true mortgage abundance actually looks like.

Key Insights

Abundance is built when you trust your systems and relationships instead of operating from fear.

Relationships compound over time and protect you through every market cycle.

Niches don’t create success. Commitment and consistency inside the niche do.

Coaching keeps you relevant, grounded, and growing in every season of your career.

A sustainable mortgage business should give you freedom, not anxiety.

Are you ready to make it rain? Let’s do this!

Guest Links:

Frank on LinkedIn:

https://www.linkedin.com/in/frankruzicka/

Frank on Instagram:

https://www.instagram.com/frank.ruzicka/?hl=en

Frank at Guild Mortgage:

https://branches.guildmortgage.com/mo/chesterfield/francis-ruzicka-122-cnfr.html

If you liked what you heard, leave me a five-star review and tell me what hit home for you!

PLUS—if you’re done chasing the next shiny idea and want real, proven strategies that actually move the needle, then it’s time to join my free weekly newsletter, Rainmaker Insider.

Subscribe now at shaylagifford.com and start leading like the Rainmaker you’re meant to be!

Connect with Shayla:

Shayla on Instagram:

https://www.instagram.com/shaygiff/

Shayla on LinkedIn:

https://www.linkedin.com/in/shayla-gifford-3019396/

Show Links:

Shayla's Website:

https://shaylagifford.com/

The Mortgage Rainmaker Podcast:

https://shaylagifford.com/podcast/

The Catalyst Coaching Community:

https://shaylagifford.com/catalyst/

Guild Mortgage:

https://www.guildmortgage.com/

53 | Rainmaker Secrets: The 3 Skills Every Loan Officer MUST Master

Wed, 28 Jan 2026 03:00:00 -0700

You don’t need more tools or tactics. You need to master these 3 skills — and execute.

Hey there, Rainmakers!

I love salespeople. I love entrepreneurs. I love people willing to bet on themselves for a limitless future. And I also know this truth — when we get stuck, drift, or stall, it’s almost always because of fear or overwhelm.

This market can feel chaotic. Rates move. Buyers freeze. Everyone wants your attention, your content, your responsiveness. And suddenly you’re trying to be a marketer, a technician, a prospector, and everything in between. In this episode, I bring you back to simplicity — the kind that creates control instead of burnout.

I break down the three skill sets every Rainmaker must master to grow in any market. These are the fundamentals that took me from reactive chaos to intentional momentum — and they still work today. When you focus here, everything else starts to fall into place.

Key Insights

Booking the appointment is the first priority and the gateway to growth.
Every face-to-face conversation is an interview you must intentionally win.
Great meetings require preparation, structure, and purpose.
Losing deals usually means the interview was never truly won.
Momentum dies when there is no clearly defined next step.
Proactive chaos beats reactive chaos every single time.
Two hours a day of intentional green time can change everything.

Are you ready to make it rain? Let’s do this!

If you liked what you heard, leave me a five-star review and tell me what hit home for you!

PLUS—if you’re done chasing the next shiny idea and want real, proven strategies that actually move the needle, then it’s time to join my free weekly newsletter, Rainmaker Insider.

Subscribe now at shaylagifford.com and start leading like the Rainmaker you’re meant to be!

Connect with Shayla:

Shayla on Instagram:

https://www.instagram.com/shaygiff/

Shayla on LinkedIn:

https://www.linkedin.com/in/shayla-gifford-3019396/

Show Links:

Shayla's Website:

https://shaylagifford.com/

The Mortgage Rainmaker Podcast:

https://shaylagifford.com/podcast/

The Catalyst Coaching Community:

https://shaylagifford.com/catalyst/

Guild Mortgage:

https://www.guildmortgage.com/

52 | Why Realtors Don’t Call You Back—and How to Fix It with Top Producer James Carmody

Wed, 21 Jan 2026 03:00:00 -0700

What if the reason realtors don’t call you back has nothing to do with the market—and everything to do with your focus and conviction?

Hey there, Rainmakers!

In this episode of The Mortgage Rainmaker Podcast. I sat down with James Carmody, a top-producing loan officer in Southern California who closed $70M while recovering from a devastating ski accident that took away his ability to drive—and forced him to slow down, in ways that changed everything.

We unpack why most loan officers struggle with call reluctance, inconsistent referrals, and radio silence from agents—and why the fix isn’t more scripts or more events. James shares how focus, belief, and a money-first mindset helped him earn real loyalty from realtors in one of the most competitive markets in the country. From A and B lists to Money-Making Mondays, whale hunting, and a two-step close, this episode is packed with real-world strategy you can use immediately.

If you’re tired of chasing agents, wondering why your calls go unanswered, or craving deeper partnerships that actually produce, this episode will challenge you to stop being liked—and start being chosen.

Key Insights

Focus creates freedom when distractions are removed.
Call reluctance disappears when you believe you help people make money.
A and B lists beat chasing everyone with no strategy.
Realtors respond faster when conversations are about their paycheck.
Whale hunting requires patience, conviction, and a two-step close.
Education beats rate quotes with sophisticated partners.
Discipline at home creates confidence at work.

Guest Links

Synergy One Lending

https://s1l.com/loanofficer/jamescarmody/

James on LinkedIn:

https://www.linkedin.com/in/jamescarmody/

James on Instagram:

https://www.instagram.com/thejamescarmody/?hl=en

Are you ready to make it rain? Let’s do this!

If you liked what you heard, leave me a five-star review and tell me what hit home for you!

PLUS—if you’re done chasing the next shiny idea and want real, proven strategies that actually move the needle, then it’s time to join my free weekly newsletter, Rainmaker Insider.

Subscribe now at shaylagifford.com and start leading like the Rainmaker you’re meant to be!

Connect with Shayla:

Shayla on Instagram:

https://www.instagram.com/shaygiff/

Shayla on LinkedIn:

https://www.linkedin.com/in/shayla-gifford-3019396/

Show Links:

Shayla's Website:

https://shaylagifford.com/

The Mortgage Rainmaker Podcast:

https://shaylagifford.com/podcast/

The Catalyst Coaching Community:

https://shaylagifford.com/catalyst/

Guild Mortgage:

https://www.guildmortgage.com/

51 | My System for Mortgage Growth – Without the Stress! with Allison Larson

Wed, 14 Jan 2026 03:00:00 -0700

Hey there, Rainmakers!

This episode is a real behind-the-scenes look at the system I teach for sustainable mortgage growth — and why it actually works in real life. I brought Allison Larson back because she’s living proof that you don’t have to choose between massive production, leadership, motherhood, and peace.

In the last two years, Allison has grown her production by over 40 percent, built a thriving team, crossed $250 million as a branch, had two babies, and still goes home at four o’clock. We break down the systems, playbooks, and mindset shifts that removed stress from her business instead of adding more pressure.

We also get real about loan officer burnout, why “winging it” creates emotional exhaustion, and how documented systems calm your nervous system, your team, your clients, and your referral partners. If you want mortgage growth without living in survival mode, this episode will change how you think about your business.

Key Insights

Stress is not the cost of success. It’s a symptom of missing systems.
If clients keep calling after hours, something wasn’t explained earlier.
Checklists eliminate emotion and create confidence at scale.
You don’t need to be every agent’s lender to grow. You need to fill the right gap.
Business conversations build trust faster than being “the nice one.”
Permission-based follow-up removes fear and strengthens relationships.
Growth feels lighter when the process is clear and repeatable.

Guest Links:

My Offer Ready:

https://myofferready.com

Allison on Insta:

https://www.instagram.com/allisonlarsonloans

Allison on LinkedIn

https://www.linkedin.com/in/allison-larson-87a19030/

Guild Mortgage:

https://branches.guildmortgage.com/mn/edina/allison-larson-425-apalar.html

Youtube:

https://www.youtube.com/channel/UCFGWN3FvJP46PZ9YkrZ6S7w

Are you ready to make it rain? Let’s do this!

If you liked what you heard, leave me a five-star review and tell me what hit home for you!

PLUS—if you’re done chasing the next shiny idea and want real, proven strategies that actually move the needle, then it’s time to join my free weekly newsletter, Rainmaker Insider.

Subscribe now at shaylagifford.com and start leading like the Rainmaker you’re meant to be!

Connect with Shayla:

Shayla on Instagram:

https://www.instagram.com/shaygiff/

Shayla on LinkedIn:

https://www.linkedin.com/in/shayla-gifford-3019396/

Show Links:

Shayla's Website:

https://shaylagifford.com/

The Mortgage Rainmaker Podcast:

https://shaylagifford.com/podcast/

The Catalyst Coaching Community:

https://shaylagifford.com/catalyst/

Guild Mortgage:

https://www.guildmortgage.com/

50 | From Zero to Five Loans a Month: How Coaching Helped Me Rebuild My Mortgage Business with John Major

Wed, 07 Jan 2026 03:00:00 -0700

What if the reason your business feels heavy… is because you’re out of alignment?

Hey there, Rainmakers!

In this episode I’m sitting down with one of my Catalyst members, John Major, to unpack what it really looks like to step back into production after years in leadership—and why experience alone doesn’t guarantee results.

John re-entered production in 2024 after time spent building teams and supporting others. Instead of momentum, he found himself closing one deal a month, questioning his confidence, and wondering if he still had “it.” What followed wasn’t more hustle or louder marketing—it was a return to alignment, intentionality, and owning his time, energy, and relationships.

In this conversation, we break down how John went from zero clarity and scattered effort to consistently closing five loans a month—without sacrificing his marriage, his health, or his role as a present father. This episode is a reminder that when business is personal, alignment isn’t optional—it’s everything.

Key Insights

Alignment creates momentum faster than hustle ever will.
Being busy is not the same as being intentional.
The right people matter more than more people.
Confidence comes from consistent, imperfect action.
Boundaries protect your family and fuel your business.
You don’t need to be aggressive—just present and aligned.
Winning the day matters more than chasing the big number.

Are you ready to make it rain? Let’s do this!

If you liked what you heard, leave me a five-star review and tell me what hit home for you!

PLUS—if you’re done chasing the next shiny idea and want real, proven strategies that actually move the needle, then it’s time to join my free weekly newsletter, Rainmaker Insider.

Subscribe now at shaylagifford.com and start leading like the Rainmaker you’re meant to be!

Connect with Shayla:

Shayla on Instagram:

https://www.instagram.com/shaygiff/

Shayla on LinkedIn:

https://www.linkedin.com/in/shayla-gifford-3019396/

Show Links:

Shayla's Website:

https://shaylagifford.com/

The Mortgage Rainmaker Podcast:

https://shaylagifford.com/podcast/

The Catalyst Coaching Community:

https://shaylagifford.com/catalyst/

Guild Mortgage:

https://www.guildmortgage.com/

49 | How to Win the Mortgage Game in 2026

Wed, 31 Dec 2025 03:00:00 -0700

Goals matter. But if you want to win in 2026, you have to win every week — and the days inside it. Let’s talk about how to turn big goals into simple, consistent action.

Hey there, Rainmakers!

This episode is a one-on-one. I’m stepping in as your coach to help you take a strong goal and break it all the way down into what actually needs to happen daily and weekly to make it real.

Most loan officers don’t struggle because they lack ambition. They struggle because they don’t have a clear, repeatable plan for execution. In this episode, I walk you through how to define success for your season, understand your numbers, and remove emotion from the process so you can stay consistent even when a week doesn’t go perfectly.

To make this practical, I’ve created a simple one-page tool I use myself and with my teams.

You can download the Win the Week, Win the Year worksheet at https://shaylagifford.com/loan-officer-goal-setting-with-shayla/

It shows you exactly how to track weekly leads, credit pulls, pre-approvals, deals, and partner conversations so you always know if you’re winning.

Key Insights

Goals only work when they’re broken down into daily and weekly action.
Winning the year starts with knowing how to win the week.
Tracking your numbers removes emotion and builds confidence.
Consistency beats intensity every time.
Simple plans outperform complicated strategies.
Are you ready to make it rain? Let’s do this!

If you liked what you heard, leave me a five-star review and tell me what hit home for you!

PLUS—if you’re done chasing the next shiny idea and want real, proven strategies that actually move the needle, then it’s time to join my free weekly newsletter, Rainmaker Insider.

Subscribe now at shaylagifford.com and start leading like the Rainmaker you’re meant to be!

Connect with Shayla:

Shayla on Instagram:

https://www.instagram.com/shaygiff/

Shayla on LinkedIn:

https://www.linkedin.com/in/shayla-gifford-3019396/

Show Links:

Shayla's Website:

https://shaylagifford.com/

The Mortgage Rainmaker Podcast:

https://shaylagifford.com/podcast/

The Catalyst Coaching Community:

https://shaylagifford.com/catalyst/

Guild Mortgage:

https://www.guildmortgage.com/

48 | The Secret Ingredient For High-Performing Loan Officers with Casey Oiness

Wed, 24 Dec 2025 03:00:00 -0700

What if joy wasn’t just a feeling — but a strategy for building a billion-dollar branch?

Hey there, Rainmakers!

Today I’m sitting down with one of my favorite humans in this entire business — the wildly fun, deeply driven, culture-obsessed rainmaker himself, Casey Oiness. This is a man who closes $180–$200M a year, leads a thriving branch of 22 LOs and 50 team members, and still shows up every single day with laughter, hunger, and the heart of a true servant leader.

In this episode, Casey and I get into the truth of what leadership really looks like — the accountability rhythms, the culture standards, the joy factor, and the boldness required to build a team that wins together. We talk about how he chases elite partners, how he teaches his LOs to prospect with heart instead of fear, and why keeping business fun has been his greatest competitive advantage. This is an inside look at a billion-dollar leadership method rooted in relationships, consistency, and genuine love for the game.

If you want to lead with more energy, attract better people, and build a business that feels as good as it performs — this conversation will change you.

Key Insights:

Leadership is built on rhythm: weekly accountability, shared standards, and real collaboration.
Joy is a strategy — and it amplifies production, culture, and retention.
The right partners are the ones who energize you, not drain you.
Top producers win by going deep with 5–10 committed referral partners.
Warm introductions beat cold calls — always.
Culture scales when you hire only people you’d go to battle with.
Every elite LO needs shared support: pre-approval specialists, processors, and systems that free them to hunt.
Fun isn’t extra — it’s the fuel that sustains high-performance.

Guest Links:

LinkedIn:

https://www.linkedin.com/in/caseyoiness/

Instagram:

https://www.instagram.com/caseyoinessteam/?hl=en

Website:

https://branches.guildmortgage.com/wa/bellevue/casey-oiness-860-kdco.html

Are you ready to make it rain? Let’s do this!

If you liked what you heard, leave me a five-star review and tell me what hit home for you!

PLUS—if you’re done chasing the next shiny idea and want real, proven strategies that actually move the needle, then it’s time to join my free weekly newsletter, Rainmaker Insider.

Subscribe now at shaylagifford.com and start leading like the Rainmaker you’re meant to be!

Connect with Shayla:

Shayla on Instagram:

https://www.instagram.com/shaygiff/

Shayla on LinkedIn:

https://www.linkedin.com/in/shayla-gifford-3019396/

Show Links:

Shayla's Website:

https://shaylagifford.com/

The Mortgage Rainmaker Podcast:

https://shaylagifford.com/podcast/

The Catalyst Coaching Community:

https://shaylagifford.com/catalyst/

Guild Mortgage:

https://www.guildmortgage.com/

47 | Are You Hiding? This Simple Strategy Transformed My Mortgage Career

Wed, 17 Dec 2025 03:00:00 -0700

You can’t win this game if you’re hiding behind your keyboard.

Hey there, Rainmakers!

For years I believed that being “the best loan officer” meant doing everything myself — answering every email instantly, solving every problem personally, and outworking everyone in sight. But even with all that hustle, my income hit a ceiling. I was exhausted, reactive, and starting at zero every single month.

Everything changed when I stopped trying to be the technician… and started becoming the Rainmaker. The moment I committed to teaching classes, hosting events, and putting a real marketing calendar in Sharpie — not in feelings — my world shifted. Visibility became credibility. Credibility became profitability. And I finally broke out of the hamster wheel.

In this episode, I walk you through exactly how to expand your audience, use the law of promotion, and fill rooms with people who want to do business with you. If you’ve been stuck behind your desk wondering why your results aren’t matching your effort — this is your wake-up call.

Key Insights

Visibility without credibility doesn’t convert.
One-to-many is the strategy that frees you from the roller coaster.
The law of promotion is simple: raise the perceived value higher than the objection.
Humans show up for people, not flyers — call them, invite them, ask for the RSVP.
Teaching classes gives you an hour of someone’s undivided attention — social media gives you seconds.
Your fear of rejection is costing you referrals, relationships, and revenue.
Hosting events forces you into leadership — and that’s where the real growth is.

Are you ready to make it rain? Let’s do this!

Are you ready to finally break through your limits, execute with confidence, and achieve the life you know you’re capable of?

Catalyst is the ultimate community-driven execution system designed to keep you focused, accountable, and moving forward.

Enrollment is open, but not for long.

Don’t miss your chance!

Grab your spot at shaylagifford.com/catalyst.

Connect with Shayla:

Shayla on Instagram:

https://www.instagram.com/shaygiff/

Shayla on LinkedIn:

https://www.linkedin.com/in/shayla-gifford-3019396/

Show Links:

Shayla's Website:

https://shaylagifford.com/

The Mortgage Rainmaker Podcast:

https://shaylagifford.com/podcast/

The Catalyst Coaching Community:

https://shaylagifford.com/catalyst/

Guild Mortgage:

https://www.guildmortgage.com/

46 | From Family Sacrifice to Mortgage Success: A Rainmaker’s Journey with William J. Gomez

Wed, 10 Dec 2025 03:00:00 -0700

What if the hardest moments of your childhood became the fire that fuels your greatness?

Hey there, Rainmakers!

Today, you’re going to meet a man whose story grabbed my heart from the moment he started speaking. I’m talking with William J. Gomez, a rising star out of Tulsa, a father of two little ones, and a loan officer on pace for 130 units and $30M. But the numbers aren’t what make him extraordinary. It’s his story. It’s his spirit. It’s the unshakable, grounded positivity that comes from a childhood marked by poverty, sacrifice, and separation — and a mother who gave everything so he could have a chance at more.

In this episode, William walks us through the moment he realized his family couldn’t afford a single slice of pizza… the day his mother left for the United States to build a better life… and the three and a half years he spent without her. He shares how that pain shaped his work ethic, why selling came naturally inside a bank at age 20, and the exact moment he realized that time — not money — is the one thing you can never get back.

We go deep into what made him MVP at GrowthCon, why he commits fully to coaching, how he uses discipline to build consistency, and why leadership is the next unlock for his growth. And yes, we talk about the cold plunges and the 683-day streak that’s shaping his identity.

This is a conversation about heart, grit, and the power of knowing your why.

Key Insights

Pain becomes purpose when you choose meaning instead of bitterness.
Discipline shows up when results don’t — and that’s where transformation begins.
Consistency is the only path to becoming top of mind in your market.
Leadership unlocks growth when hustle has reached its limit.
Impact matters more than speed; presence creates loyalty.

Guest Links:

Website:

https://williamjgomez.com

William on LinkedIn:

https://www.linkedin.com/in/william-gomez-152b80112/

William on Instagram:

https://www.instagram.com/willgomez23/

Are you ready to make it rain? Let’s do this!

Are you ready to finally break through your limits, execute with confidence, and achieve the life you know you’re capable of?

Catalyst is the ultimate community-driven execution system designed to keep you focused, accountable, and moving forward.

Enrollment is open, but not for long.

Don’t miss your chance!

Grab your spot at shaylagifford.com/catalyst.

Connect with Shayla:

Shayla on Instagram:

https://www.instagram.com/shaygiff/

Shayla on LinkedIn:

https://www.linkedin.com/in/shayla-gifford-3019396/

Show Links:

Shayla's Website:

https://shaylagifford.com/

The Mortgage Rainmaker Podcast:

https://shaylagifford.com/podcast/

The Catalyst Coaching Community:

https://shaylagifford.com/catalyst/

Guild Mortgage:

https://www.guildmortgage.com/

45 | 3 Secrets to Scaling Your Mortgage Business: How Oleg Tkach Built a $250M Machine

Wed, 03 Dec 2025 03:00:00 -0700

Winning at the highest level isn’t magic — it’s mechanics, discipline, and the courage to scale beyond your comfort zone.

Hey there, Rainmakers!

Today I’m sitting down with a good friend, a fierce competitor, and one of the most consistent producers in the entire mortgage industry — Oleg Tkach. He’s pacing $250M this year, but what’s even more impressive is how he’s doing it: 30 hours a week, a locked-in routine, and a team engineered for capacity, leverage, and simplicity.

In this conversation, Oleg breaks down the exact mindset and systems that took him from $150M to $250M — and why most loan officers stay stuck long after they have the talent to grow. We talk about the truth behind “being locked in,” the real way elite producers win with agents, and how programming—not relationships—is the key to dominating in tough markets.

If you've ever wanted to understand what separates a good LO from a generational one… this is the episode.

Key Insights

Being locked in starts with your emotional health, routine, and discipline.

Capacity determines your ceiling — not desire, not effort.

Agents don’t want friends; they want solutions to predictable problems.

Your income is capped by the size of your audience, not the depth of your relationships.

A tough market is the test that reveals whether your strategy is real or fluff.

Guest Links

NFM Lending:

https://nfmlending.com/loanoriginator/oleg-tkach/

Oleg on LinkedIn:

https://www.linkedin.com/in/oleg-tkach-1905b820/

Oleg on YouTube:

https://www.youtube.com/@olegtkachlending

Are you ready to make it rain? Let’s do this!

If you liked what you heard, leave me a five-star review and tell me what hit home for you!

PLUS—if you’re ready to stop drifting and start driving your results, join me on December 10th for Your Best Year Ever, a 90-minute live virtual event designed for loan officers who are done with good intentions and ready for real results.

This isn’t a pep talk—it’s a strategy session. We’ll uncover what’s holding you back, realign your mindset, and map out a plan that actually sticks.

Make 2026 the year everything clicks. Save your seat now at shaylagifford.com.

Connect with Shayla:

Shayla on Instagram:

https://www.instagram.com/shaygiff/

Shayla on LinkedIn:

https://www.linkedin.com/in/shayla-gifford-3019396/

Show Links:

Shayla's Website:

https://shaylagifford.com/

The Mortgage Rainmaker Podcast:

https://shaylagifford.com/podcast/

The Catalyst Coaching Community:

https://shaylagifford.com/catalyst/

Guild Mortgage:

https://www.guildmortgage.com/

44 | Building Unshakeable Confidence

Wed, 26 Nov 2025 03:00:00 -0700

Confidence isn’t something you’re born with—it’s something you build one bold action at a time.

Hey there, Rainmakers!

In this solo episode, I’m diving deep into what it really takes to build unshakeable confidence. Not the fake-it-till-you-make-it kind—but the kind that comes from trusting yourself, following through, and standing tall even when you’re scared.

I share my personal story of learning to believe in my capability before I believed in my lovability—and how that shift changed everything in my leadership, my business, and my life. We talk about the difference between situational and enduring confidence, why action is the antidote to fear, and how to reframe rejection so it never stops you again.

You’ll also learn how to use your body language, energy, and preparation to command any room, conversation, or presentation with calm, grounded power. Because confidence isn’t about never feeling nervous—it’s about knowing that you can handle whatever comes your way.

Key Insights:

Confidence is a belief that says, I can handle this.

Taking action is the fastest way to feel better—and more confident.

Borrow belief from others until you’ve built your own.

Preparation and visualization reduce fear and increase presence.

Keep promises to yourself—that’s how you earn self-trust.

People choose you for you; they stay for your character.

You’ll only regret the times you played small.

Confidence is a lifelong pursuit, but it’s one of the most rewarding muscles you’ll ever build. So take a deep breath, roll your shoulders back, and remember—you’ve got this.

Are you ready to make it rain? Let’s do this!

If you liked what you heard, leave me a five-star review and tell me what hit home for you!

This isn’t a pep talk—it’s a strategy session. We’ll uncover what’s holding you back, realign your mindset, and map out a plan that actually sticks.

Make 2026 the year everything clicks. Save your seat now at shaylagifford.com.

Connect with Shayla:

Shayla on Instagram:

https://www.instagram.com/shaygiff/

Shayla on LinkedIn:

https://www.linkedin.com/in/shayla-gifford-3019396/

Show Links:

Shayla's Website:

https://shaylagifford.com/

The Mortgage Rainmaker Podcast:

https://shaylagifford.com/podcast/

The Catalyst Coaching Community:

https://shaylagifford.com/catalyst/

Guild Mortgage:

https://www.guildmortgage.com/

43 | The 10 Questions That Build Instant Trust (and Save You Hours Every Week) with Ryan Erekson

Wed, 19 Nov 2025 03:00:00 -0700

If you could build deep client trust in 10 minutes flat—every time—what would that do for your business?

Hey there, Rainmakers!

In this episode, I sit down with my friend and fellow Guild Mortgage coach Ryan Erekson, a system-building genius who’s redefining how loan officers connect, coach, and close.

Ryan’s not chasing numbers for ego—he’s obsessed with mastery, freedom, and helping others win. Together we explore how he’s using AI to coach himself, streamline his business, and build systems that actually create connection instead of killing it.

He also breaks down his signature 10-question framework—a simple, strategic sequence that turns every intro call into a relationship built on trust and clarity. If you’ve ever wanted to lead with confidence, eliminate inefficiency, and serve your clients with more heart and less hustle, this episode will hit home.

Key Insights:

The exact 10-question framework that builds instant client trust
How to ask smarter questions that unlock real answers
Why curiosity—not hustle—is your top sales advantage
How to use AI as a personal coach to save hours each week
The “3x3 Momentum Plan” for fast, focused goal setting
How to systemize both efficiency and joy in your work
Why focusing on less helps you move faster and win bigger

Are you ready to make it rain? Let's do this!

Guest links:

Ryan on LinkedIn:

https://www.linkedin.com/in/ryanerekson/

Ryan on Instagram:

https://www.instagram.com/ryanereksonmortgage/

Watch the Sales Mastery with Ryan Erekson replay on YouTube (October 9)

https://www.youtube.com/watch?v=VIuqa9fQ3B4&list=PL6CwzkmyOVMpCUShdcBv8wNKgB_Ymb5Ac

If you liked what you heard, leave me a five-star review and tell me what hit home for you!

PLUS—if you’re done chasing the next shiny idea and want real, proven strategies that actually move the needle, then it’s time to join my free weekly newsletter, Rainmaker Insider.

Subscribe now at shaylagifford.com and start leading like the Rainmaker you’re meant to be!

Connect with Shayla:

Shayla on Instagram:

https://www.instagram.com/shaygiff/

Shayla on LinkedIn:

https://www.linkedin.com/in/shayla-gifford-3019396/

Show Links:

Shayla's Website:

https://shaylagifford.com/

The Mortgage Rainmaker Podcast:

https://shaylagifford.com/podcast/

The Catalyst Coaching Community:

https://shaylagifford.com/catalyst/

Guild Mortgage:

https://www.guildmortgage.com/

42 | How to Convert Rate Shoppers into Raving Fans with Kit Bate

Wed, 12 Nov 2025 03:00:00 -0700

What if you could grow your business, serve your community, and never feel like a rate-cutting commodity again?

Hey there, Rainmakers!

In this episode, I sit down with my long-time friend and world-class loan officer Kit Bate — one of the calmest, most consistent top producers I know. Kit went from humble beginnings and a missionary heart to building a $50M business that runs on service, discipline, and unshakable integrity.

We dig into how Kit converts rate shoppers into loyal fans — not through slick sales tactics, but through education, consistency, and confidence. You’ll hear how he built his business around teaching two classes a month, nurturing hundreds of realtor relationships, and leading every client conversation with his simple, powerful mantra: communicate, educate, elevate.

If you’ve ever felt frustrated with price shoppers or burned out chasing deals, this episode will reset your mindset and remind you what real value looks like.

Key Insights

Leading with education eliminates rate shoppers before they appear.
Teaching consistent classes builds visibility, credibility, and a steady flow of referrals.
Confidence comes from process, not personality.
The width of your relationships creates the depth of your peace.
Communicate. Educate. Elevate. Repeat.
True wealth is time with your family, not dollars in the bank.

Are you ready to make it rain? Let’s do this!

Guest Links

Kit on LinkedIn:

https://www.linkedin.com/in/kit-bate-9b734314/

Kit on Instagram

https://www.instagram.com/kitbate/?hl=en

If you liked what you heard, leave me a five-star review and tell me what hit home for you!

PLUS—if you’re done chasing the next shiny idea and want real, proven strategies that actually move the needle, then it’s time to join my free weekly newsletter, Rainmaker Insider.

Subscribe now at shaylagifford.com and start leading like the Rainmaker you’re meant to be!

Connect with Shayla:

Shayla on Instagram:

https://www.instagram.com/shaygiff/

Shayla on LinkedIn:

https://www.linkedin.com/in/shayla-gifford-3019396/

Show Links:

Shayla's Website:

https://shaylagifford.com/

The Mortgage Rainmaker Podcast:

https://shaylagifford.com/podcast/

The Catalyst Coaching Community:

https://shaylagifford.com/catalyst/

Guild Mortgage:

https://www.guildmortgage.com/

41 | The Warrior to Leader Shift: How I Moved From Hustle to Flow with Jorge Montoya

Wed, 05 Nov 2025 03:00:00 -0700

Hey there, Rainmakers!

This one’s personal. I sit down with my longtime friend and teammate Jorge Montoya, one of Guild Mortgage’s most respected leaders — a man whose quiet strength, loyalty, and consistency have shaped an entire generation of Rainmakers.

Together, we unpack what it looks like to evolve from the warrior phase of pure hustle into the leader phase of purpose, peace, and flow. Jorge opens up about betting on himself at 19, rebuilding from embarrassment, and redefining what “winning” really means after 20 years of success.

This conversation is real, raw, and packed with wisdom for any loan officer ready to grow — not just in numbers, but in life.

Key Insights

Winning isn’t about the numbers — it’s about raising good humans and leading with integrity.

Embarrassment can be your greatest teacher if you let it refine you, not define you.

The $2,500 coaching bet that changed Jorge’s entire trajectory.

The two core things every successful LO must master to sustain long-term success.

How to shift from warrior hustle to leader flow.

Guest Links

Jorge on Instagram:

https://www.instagram.com/jorgemontoyahome/

Jorge on LinkedIn:

https://www.linkedin.com/in/jorge-montoya-5366965/

Jorge on Youtube:

https://www.youtube.com/@jorgemontoya-themortgagepro

Guild Mortgage:

https://branches.guildmortgage.com/nv/reno/jorge-i-montoya-morales-569-thjxm.html

Are you ready to make it rain? Let’s do this!

If you liked what you heard, leave me a five-star review and tell me what hit home for you!

PLUS—if you’re done chasing the next shiny idea and want real, proven strategies that actually move the needle, then it’s time to join my free weekly newsletter, Rainmaker Insider.

Subscribe now at shaylagifford.com and start leading like the Rainmaker you’re meant to be!

Connect with Shayla:

Shayla on Instagram:

https://www.instagram.com/shaygiff/

Shayla on LinkedIn:

https://www.linkedin.com/in/shayla-gifford-3019396/

Show Links:

Shayla's Website:

https://shaylagifford.com/

The Mortgage Rainmaker Podcast:

https://shaylagifford.com/podcast/

The Catalyst Coaching Community:

https://shaylagifford.com/catalyst/

Guild Mortgage:

https://www.guildmortgage.com/

40 | From Rock Bottom to Rainmaker: How Faith and Grit Built a $50M Comeback

Wed, 29 Oct 2025 03:00:00 -0700

Hey there, Rainmakers!

He hit rock bottom—literally stared death in the face—and decided this wasn’t how his story would end.

Instead, he chose a new life, renewed faith, and a $50 million business built on purpose and redemption.

At just 28 years old, PJ Crescenzo transformed a near-death experience into fuel for his greatest comeback. In this episode, we unpack how he went from broken and lost to one of the most inspiring new Rainmakers in the game.

PJ’s story is raw, real, and powerful—a reminder that your past doesn’t define you, your decisions do. This is a masterclass in resilience, faith, and the mindset it takes to rebuild your life from the ground up.

Key Insights:

The mindset shift that turned PJ’s life around after a literal come-to-Jesus moment
How personal development became the secret weapon behind his fast-track success
The power of proximity—why environment determines your evolution
How to move from default to design in business and life
What it really takes to go from zero to $50 million in a year (and why most won’t do it)
Why eagerness, gratitude, and choosing people over profit will always win

PJ brings the kind of energy that makes you remember why you got into this business—to change lives, to build something real, and to become who you were meant to be. His story is proof that no matter where you start, you can rise, rebuild, and make it rain.

Are you ready to make it rain? Let’s do this!

Guest links:

PJ on Instagram:

https://www.instagram.com/pjcrez3/?hl=en

PJ on Linkedin:

https://www.linkedin.com/in/philip-crescenzo-iii-11679065/

PJ’s website:

https://pjcrescenzo.com/

If you liked what you heard, leave me a five-star review and tell me what hit home for you!

PLUS—if you’re done chasing the next shiny idea and want real, proven strategies that actually move the needle, then it’s time to join my free weekly newsletter, Rainmaker Insider.

Subscribe now at shaylagifford.com and start leading like the Rainmaker you’re meant to be!

Connect with Shayla:

Shayla on Instagram:

https://www.instagram.com/shaygiff/

Shayla on LinkedIn:

https://www.linkedin.com/in/shayla-gifford-3019396/

Show Links:

Shayla's Website:

https://shaylagifford.com/

The Mortgage Rainmaker Podcast:

https://shaylagifford.com/podcast/

The Catalyst Coaching Community:

https://shaylagifford.com/catalyst/

Guild Mortgage:

https://www.guildmortgage.com/

39 | Rainmaker Spotlight: How Ally Cain Built a $100M Business Before 30

Wed, 22 Oct 2025 03:00:00 -0700

Hey there, Rainmakers!

Every now and then, you meet someone who reignites your fire. Someone who reminds you what’s possible when belief meets discipline. Today, I’m talking with Ally Cain, a 29-year-old powerhouse from small-town Welcome, North Carolina, who’s on track to close over $100 million this year.

Ally’s rise didn’t come from luck or location — it came from relentless consistency, investing in herself, and saying “yes” before she felt ready. Five years ago, she was closing $16 million a year. Then she bet on herself, reinvested 30% of her income into coaching, branding, and team leverage, and built a scalable business that runs with heart, systems, and soul.

What I love most about Ally is how she proves that soft and strong can coexist. She’s built a team that supports her so she can unplug, delegate, and still deliver an unforgettable client experience. She’s redefining what it means to lead as a young woman in this business—and doing it all from a town of just 3,600 people.

Key insights:

How Ally went from $16M to $100M in five years
The fearless decision to invest 30% of her income in growth
What her 35-loan-per-month operation really looks like behind the scenes
The power of delegation, trust, and leaving your phone behind
Why she never cold calls — and still built 1,000+ agent relationships
Why real Rainmakers use fear as fuel, not an excuse

This conversation is your permission slip to go all in. No matter how small your market or how young your career, the ceiling is an illusion.

Are you ready to make it rain? Let’s do this!

Guest links:

Ally's LinkedIn

Ally's Instagram

Atlantic Bay Mortgage Group

If you liked what you heard, leave me a five-star review and tell me what hit home for you!

PLUS—if you’re done chasing the next shiny idea and want real, proven strategies that actually move the needle, then it’s time to join my free weekly newsletter, Rainmaker Insider.

Subscribe now at shaylagifford.com and start leading like the Rainmaker you’re meant to be!

Connect with Shayla:

Shayla on Instagram:

https://www.instagram.com/shaygiff/

Shayla on LinkedIn:

https://www.linkedin.com/in/shayla-gifford-3019396/

Show Links:

Shayla's Website:

https://shaylagifford.com/

The Mortgage Rainmaker Podcast:

https://shaylagifford.com/podcast/

The Catalyst Coaching Community:

https://shaylagifford.com/catalyst/

Guild Mortgage:

https://www.guildmortgage.com/

38 | Drop the Act, Do the Work: How Authenticity 10X'd My Success with Travis Smart

Wed, 15 Oct 2025 03:00:00 -0700

Hey there, Rainmakers!

Today’s episode is an absolute powerhouse. I sat down with Travis Smart—a Navy veteran, husband, father of four girls, and one of the most authentic, all-heart loan officers I know. I’ve had the honor of working alongside Travis for eight years at Guild Mortgage, and watching him rise from a brand-new loan officer barely closing 15 loans to a $40-million-a-year producer has been remarkable.

Travis didn’t have a safety net or a silver spoon. What he did have was the same fire that drove him as a rescue swimmer—jumping out of helicopters into freezing water to save lives—and he brought that same grit, courage, and self-belief into mortgage. His story is a masterclass in leadership, resilience, and the power of being real in sales.

He learned the hard way that you can’t fake confidence, connection, or care. The moment he dropped the act, stopped dressing to impress, and started showing up as himself—his business exploded. This is what it looks like when you build a career on authenticity, discipline, and heart.

💡Key insights:

How Travis’ military training shaped his loan officer mindset and discipline
Why authenticity and emotional connection are non-negotiable in mortgage sales success
How to gamify rejection and make prospecting fun again
The “protect your commission” rule that transforms realtor partnerships
How to balance being a technician and a trust-builder in every deal
The importance of vulnerability, storytelling, and servant leadership
How to stay consistent even when doubt creeps in
What it really takes to build a $40M business from scratch

If you’ve ever felt like you’re grinding with nothing to show for it, this conversation will remind you: the breakthrough always lives on the other side of authenticity and persistence.

Because being a Rainmaker isn’t about perfection. It’s about heart. It’s about showing up, doing the work, and refusing to quit—especially when it’s hard.

Are you ready to make it rain? Let’s do this!

Guest Links:

Instagram

Guild Mortgage

If you liked what you heard, leave me a five-star review and tell me what hit home for you!

PLUS—if you’re done chasing the next shiny idea and want real, proven strategies that actually move the needle, then it’s time to join my free weekly newsletter, Rainmaker Insider.

Subscribe now at shaylagifford.com and start leading like the Rainmaker you’re meant to be!

Connect with Shayla:

Shayla on Instagram:

https://www.instagram.com/shaygiff/

Shayla on LinkedIn:

https://www.linkedin.com/in/shayla-gifford-3019396/

Show Links:

Shayla's Website:

https://shaylagifford.com/

The Mortgage Rainmaker Podcast:

https://shaylagifford.com/podcast/

The Catalyst Coaching Community:

https://shaylagifford.com/catalyst/

Guild Mortgage:

https://www.guildmortgage.com/

37 | Rainmaker Secrets: How to Crush Your Cashflow and Build Wealth with Matt Lipscomb

Wed, 08 Oct 2025 03:00:00 -0700

Hey there, Rainmakers!

We’ve all been there—making great money, but wondering why it feels like it’s slipping through our fingers. As mortgage pros and top producers, we know how to generate income. But the real game? Learning how to keep it, grow it, and control it.

That’s why I’m bringing you a powerhouse guest today: Matt Lipscomb, co-founder of K&L Capital and ranked #35 on Forbes’ Top Financial Security Professionals. Matt is the strategist who helped me and Galen put real structure to our financial world—and what he shared changed everything about how I see money, cashflow, and wealth building.

In this conversation, Matt reveals the exact system high earners need to stop feeling out of control and start building true financial freedom. From his three-account model to discovering your real burn rate, this episode is loaded with strategies mortgage professionals can use right now to finally get a grip on their money.

💡 Key Insights:

Why even top producers in the mortgage industry often struggle with cashflow
Matt’s three-account cashflow system: spend, future spend, and war chest
How to calculate your true burn rate so you’re never caught off guard
The missing piece in most CPA and tax strategies (and how to fix it)
How mortgage pros can align money with goals to spend and save with confidence
Why wealth isn’t built on chasing ROI, but on discipline and consistency

If you’re a Rainmaker crushing it in commissions but feeling like your finances are still messy, this episode is your blueprint for control, clarity, and confidence.

Are you ready to make it rain? Let’s do this!

Guest Links:

Matt on LinkedIn:

https://www.linkedin.com/in/mattglipscomb/

KL Capital:

https://www.klcapitalco.com/team/matthew-lipscomb

If you liked what you heard, leave me a five-star review and tell me what hit home for you!

PLUS—if you’re done chasing the next shiny idea and want real, proven strategies that actually move the needle, then it’s time to join my free weekly newsletter, Rainmaker Insider.

Subscribe now at shaylagifford.com and start leading like the Rainmaker you’re meant to be!

Connect with Shayla:

Shayla on Instagram:

https://www.instagram.com/shaygiff/

Shayla on LinkedIn:

https://www.linkedin.com/in/shayla-gifford-3019396/

Show Links:

Shayla's Website:

https://shaylagifford.com/

The Mortgage Rainmaker Podcast:

https://shaylagifford.com/podcast/

The Catalyst Coaching Community:

https://shaylagifford.com/catalyst/

Guild Mortgage:

https://www.guildmortgage.com/

36 | From Broke to a Billion Dollar Business: The 7 Principles of Perseverance with Author JJ Mazzo

Wed, 01 Oct 2025 03:00:00 -0700

Hey there, Rainmakers!

What does it take to go from broke, addicted, and skeptical… to building a hugely successful mortgage business, leading 55 LOs, and writing a book that’s changing lives? In this episode, I sit down with my soul brother JJ Mazzo to talk about Perseverance Principles — and how to fight through the discomfort zone, lead yourself with discipline, and lean into the right support systems so you can thrive in business and in life.

JJ opens up about his raw journey through bankruptcy, addiction, and rebuilding from scratch. He’s proof that when you refuse to quit, you can reinvent yourself, scale beyond what you thought possible, and create a legacy rooted in faith, family, and relentless perseverance.

💡 What we cover in this episode:

JJ’s personal story of redemption, resilience, and rebuilding
How he went from $200k to $2M income in two years
The power of discipline (and why you already have it in some area of life)
Building a 10-day close reputation that changed his business forever
The importance of buckets: top 50, next 100, next 300, and beyond
JJ’s 7 perseverance principles — and why discomfort is the key to growth

Are you ready to make it rain? Let’s do this!

Guest Links:

Cross Country Mortgage:

https://crosscountrymortgage.com/san-juan-capistrano-ca-4047/joseph-mazzo/

LinkedIn:

https://www.linkedin.com/in/jjmazzo/

Instagram:

https://www.instagram.com/jjmazzo_/?hl=en

Get JJ’s Book ‘Perseverance Principles’:

https://perseveranceprinciples.com/

https://www.amazon.com/Perseverance-Principles-Confidence-Consistency-Pressure/dp/1394377525/

If you liked what you heard, leave me a five-star review and tell me what hit home for you!

PLUS—if you’re done chasing the next shiny idea and want real, proven strategies that actually move the needle, then it’s time to join my free weekly newsletter, Rainmaker Insider.

Subscribe now at shaylagifford.com and start leading like the Rainmaker you’re meant to be!

Connect with Shayla:

Shayla on Instagram:

https://www.instagram.com/shaygiff/

Shayla on LinkedIn:

https://www.linkedin.com/in/shayla-gifford-3019396/

Show Links:

Shayla's Website:

https://shaylagifford.com/

The Mortgage Rainmaker Podcast:

https://shaylagifford.com/podcast/

The Catalyst Coaching Community:

https://shaylagifford.com/catalyst/

Guild Mortgage:

https://www.guildmortgage.com/

35 | Is Your Sales Success...Holding You Back? | Catalyst Coaching Live with Master Life Coach Nancy Levin

Tue, 23 Sep 2025 07:15:00 -0700

What’s the hidden cost of always chasing the next deal?

Hey there, Rainmakers!

In this episode, I sit down with my friend and powerhouse coach Nancy Levin to talk about one of the biggest traps in sales: saying “yes” to everything and everyone. We’ve all been there — hustling hard, proving ourselves with every loan closed, and burning out in the process. But what if the discipline that makes you a top producer is the same discipline you need to draw the line and lead yourself first?

Nancy shares her powerful story of redefining success by setting boundaries that stick, and we break down how sales professionals can protect their energy, reclaim their voice, and build a business that doesn’t run them into the ground. I also share how Nancy’s work showed up in my own journey and why these lessons are critical for every Rainmaker who wants to create a lasting legacy.

💡 Key Insights:

Why top producers are most at risk of overcommitment and burnout
The sales “yes” problem — and how it costs you freedom and growth
How boundaries are an act of leadership, not limitation
Nancy’s personal story of reclaiming self-worth
Practical ways you can start leading yourself today

This isn’t just about saying no — it’s about saying yes to the career and life you actually want.

Are you ready to make it rain? Let’s do this!

Guest Links:

Learn more about Reinvention Coaching

Nancy’s website:

https://www.nancylevin.com

The Nancy Levin Show:

https://nancylevin.com/podcast/

Are you ready to finally break through your limits, execute with confidence, and achieve the life you know you’re capable of?

Catalyst is the ultimate community-driven execution system designed to keep you focused, accountable, and moving forward.

Enrollment is open, but not for long.

Don’t miss your chance!

Grab your spot at shaylagifford.com/catalyst.

Connect with Shayla:

Shayla on Instagram:

https://www.instagram.com/shaygiff/

Shayla on LinkedIn:

https://www.linkedin.com/in/shayla-gifford-3019396/

Show Links:

Shayla's Website:

https://shaylagifford.com/

The Mortgage Rainmaker Podcast:

https://shaylagifford.com/podcast/

The Catalyst Coaching Community:

https://shaylagifford.com/catalyst/

Guild Mortgage:

https://www.guildmortgage.com/

34 | Use My Catalyst Coaching 'PPC' Method to Crush Your Week in 7 Simple Steps

Wed, 17 Sep 2025 03:00:00 -0700

This is the No.1 Tool I use that GUARANTEES I crush the week…instead of the week crushing me.

Hey there, Rainmakers!

In this episode, I reveal my No.1 system for staying on fire all week long: the Sunday PPC—Preparation & Pulse Check. This is my 45–60 minute framework that guarantees I crush the week instead of letting the week crush me.

I’ll walk you through exactly how I use this tool to celebrate momentum, prime my energy, map my schedule, and lock in the Top 3 that keep my pipeline full and my life aligned. This is the weekly reset that takes me from chaos to clarity.

💡 Key Insights

My PPC Framework: a 7-step weekly reset to keep you focused, clear, and consistent.
Why celebrating wins first fills your tank and sets the tone for the week.
How to own what didn’t work—without shame—and recalibrate fast.
The personal standards I track (sleep, workouts, water, walks) to prime my energy.
Why calendaring the whole week—work + family + workouts—reveals the truth about what’s possible.
The “Top 3” goals that actually move the needle and how I score them week to week.
The sales scoreboard that predicts your future paycheck: leads, hot shoppers, pre-approvals, meetings, and upcoming units.

Are you ready to make it rain? Let’s do this!

Are you ready to finally break through your limits, execute with confidence, and achieve the life you know you’re capable of?

Catalyst is the ultimate community-driven execution system designed to keep you focused, accountable, and moving forward.

Enrollment is open, but not for long.

Don’t miss your chance!

Grab your spot at shaylagifford.com/catalyst.

Connect with Shayla:

Shayla on Instagram:

https://www.instagram.com/shaygiff/

Shayla on LinkedIn:

https://www.linkedin.com/in/shayla-gifford-3019396/

Show Links:

Shayla's Website:

https://shaylagifford.com/

The Mortgage Rainmaker Podcast:

https://shaylagifford.com/podcast/

The Catalyst Coaching Community:

https://shaylagifford.com/catalyst/

Guild Mortgage:

https://www.guildmortgage.com/

33 | Why the Mortgage Industry Is the Ultimate Career Change for Driven Young Professionals with Rachel Robole

Wed, 10 Sep 2025 03:00:00 -0700

Hey there, Rainmakers!

How do you go from planning weddings to building a powerhouse mortgage business doing nearly $50 million, all by the age of 28, while raising two babies, moving three times with your active-duty husband, and running a family team? That’s exactly what my guest, Rachel Robole has done.

Rachel’s story is a masterclass in drive, resilience, and vision. She shares how she left behind her “dream job” in event planning, discovered the life-changing impact of homeownership, and jumped into the mortgage business alongside her father. Together, they set out to do $36 million this year — and they’re on track to blow past $50 million!

What I love about Rachel is her clarity of purpose. She knows she’s building a legacy, not just a business. She’s navigating the messy middle of motherhood, leadership, and growth — and doing it with a mindset that every Rainmaker needs to hear.

💡 What we cover in this episode:

The turning point that led Rachel from wedding planning to mortgages
How she balances military life, motherhood, and mortgage success
Why she believes in “stewarding her gifts” and leaving people bigger than she found them
Building a family team with her dad and sister — and the lessons learned
The power of Catalyst coaching, micro-decisions, and staying consistent in the chaos
Rachel’s approach to networking as a Trust Builder and connector

Rachel is proof that with clarity, discipline, and heart, you can build a thriving business while living a full life. Are you ready to make it rain? Let’s do this!

Guest Links:

Rachel’s Instagram: www.instagram.com/rachelrobole_mortgage/reels/

Rachel’s AnnieMac Page: www.annie-mac.com/lo/rachelrobole/?associate=true

Rachel’s LinkedIn: www.linkedin.com/in/rachelrobole

Are you ready to finally break through your limits, execute with confidence, and achieve the life you know you’re capable of?

Catalyst is the ultimate community-driven execution system designed to keep you focused, accountable, and moving forward.

Enrollment is open, but not for long.

Don’t miss your chance!

Grab your spot at shaylagifford.com/catalyst.

Connect with Shayla:

Shayla on Instagram:

https://www.instagram.com/shaygiff/

Shayla on LinkedIn:

https://www.linkedin.com/in/shayla-gifford-3019396/

Show Links:

Shayla's Website:

https://shaylagifford.com/

The Mortgage Rainmaker Podcast:

https://shaylagifford.com/podcast/

The Catalyst Coaching Community:

https://shaylagifford.com/catalyst/

Guild Mortgage:

https://www.guildmortgage.com/

32 | My $500K Mortgage Rainmaker Framework: How I Built A Thriving Life and Business

Wed, 03 Sep 2025 03:00:00 -0700

Hey there, Rainmakers!

When I first started, I was just a hair-on-fire salesperson—chaotic, hustling, doing whatever it took to survive. But if you want to step into true freedom, wealth, and impact, you can’t just have a job. You need a real business. That’s where my Rainmaker Framework comes in.

This is the exact framework I used to move from survival mode to building a $500K+ mortgage business—one that’s stable, scalable, and gives you the power to choose your life. I break down the vision, the belief, the plan, the accountability, and the community that you need if you want to go from chaos to control and build a business you love.

💡 What we explore:

The 5 pillars of the Rainmaker Framework: vision, belief, plan, accountability, community
Why 15 closings a month is the magic number for a stable team and income
How to build a top 50 partner list and generate 75+ leads every month
The 5-3-2 prospecting plan and why consistency beats talent every time
How to structure pre-approval meetings and promises that make agents beg to work with you
Why accountability and community are non-negotiables for building a business that lasts

This episode isn’t about chasing volume for ego—it’s about building something real. Something that gives you time, money, freedom, and legacy.

Are you ready to make it rain? Let’s do this!

Are you ready to finally break through your limits, execute with confidence, and achieve the life you know you’re capable of?

Catalyst is the ultimate community-driven execution system designed to keep you focused, accountable, and moving forward.

Enrollment is open, but not for long.

Don’t miss your chance!

Grab your spot at shaylagifford.com/catalyst.

Connect with Shayla:

Shayla on Instagram:

https://www.instagram.com/shaygiff/

Shayla on LinkedIn:

https://www.linkedin.com/in/shayla-gifford-3019396/

Show Links:

Shayla's Website:

https://shaylagifford.com/

The Mortgage Rainmaker Podcast:

https://shaylagifford.com/podcast/

The Catalyst Coaching Community:

https://shaylagifford.com/catalyst/

Guild Mortgage:

https://www.guildmortgage.com/

31 | Rainmaker Secrets: Build Your Dream Team in Mortgage Lending

Wed, 27 Aug 2025 03:00:00 -0700

Hey there, Rainmakers!

For years, I thought I had to do it all — prove I was credible, trusted, and capable by being the Michael Jordan of mortgage lending. I was rebounding, shooting, defending, dunking… and burning out. The truth? Michael Jordan didn’t win championships until he had a team. And neither will you.

In this episode, I’m pulling back the curtain and introducing you to the powerhouse professionals who help me run a thriving, scalable mortgage business. Together, we break down the exact roles, routines, and rhythms that transform your career from hustling solo to leading like a true Rainmaker.

You’ll hear from:

Shannon Giraldo, Team Lead Loan Processor, on the superpower of being the hub of the wheel and how daily workflows and communication drive flawless closings.

Marcy Kramer, Pre-Approval Manager, on lightning-fast turn times, bulletproof pre-approvals, and how she manages 50–60 pre-approvals a month with ease.

Stephanie McDowell, Loan Officer Assistant & Lead Admin, on tracking leads, working hot shoppers, and keeping your pipeline moving with precision.

We also dive into practical strategies for hiring, creating culture, and building systems that let you step out of the grind and into your true role as a leader. And I share a sneak peek of my upcoming Slay with Shay Live Event, where we’ll take these strategies even deeper.

💡 What you’ll learn:

How to stop white-knuckling your business and start empowering others
The daily rhythms of high-performing processors, pre-approval managers, and LOs
How to build trust, culture, and ownership inside your team
Hiring strategies to find and retain A+ players
Why building your dream team is the ultimate lever for growth

Are you ready to make it rain? Let’s do this!

PLUS–Slay with Shay Live is coming and trust me, you do NOT want to miss this!

This September 15th - 17th in beautiful Lake Tahoe, I’ll bring you my entire playbook, plus a host of top producers, speakers and badasses, all carefully chosen by me to get you to that next level.

Go to shaylagifford.com now, get your ticket and book your hotel. And yes...it will sell out!

Connect with Shayla:

Shayla on Instagram:

https://www.instagram.com/shaygiff/

Shayla on LinkedIn:

https://www.linkedin.com/in/shayla-gifford-3019396/

Show Links:

Shayla's Website:

https://shaylagifford.com/

The Mortgage Rainmaker Podcast:

https://shaylagifford.com/podcast/

The Catalyst Coaching Community:

https://shaylagifford.com/catalyst/

Guild Mortgage:

https://www.guildmortgage.com/

30 | The 4 Mistakes That Kill Mortgage Sales Success — And How to Fix Them

Wed, 20 Aug 2025 03:00:00 -0700

Hey there, Rainmakers! Ever feel like you’re doing all the right things, but your growth has stalled? Chances are, one of four sales mistakes is holding you back — and until you fix it, you’re stuck spinning your wheels.

In this solo episode, I’m exposing the truth about the four big sales mistakes loan officers make — whether you’re a Trust Builder, Technician, Marketer, or Networker. I’ve lived these patterns myself, and I’ve coached hundreds of LOs who’ve been trapped by them. Today, I’m not just calling them out — I’m giving you the exact fixes that will put you back on track to becoming a true Rainmaker.

From expanding your network beyond your comfort zone, to shifting from efficiency to real effectiveness, to turning your marketing into meetings, and making your networking actually convert — I’m laying it all out. If you’re ready for stability, confidence, and freedom in your business, it’s time to face the Achilles heel that’s been holding you back.

💡 What we cover:

Why playing it safe with the same small circle will stall your growth.
The Technician trap of efficiency over impact — and how to break it.
How to stop hiding behind marketing and start converting attention into partnerships.
Why endless networking won’t work unless you’re strategic about it.
My proven Top 50 system to track, rate, and deepen your most valuable relationships.
How to reconnect with people around their goals and families to create true partnerships.

PLUS–Slay with Shay Live is coming and trust me, you do NOT want to miss this!

Go to shaylagifford.com now, get your ticket and book your hotel. And yes...it will sell out!

Connect with Shayla:

Shayla on Instagram:

https://www.instagram.com/shaygiff/

Shayla on LinkedIn:

https://www.linkedin.com/in/shayla-gifford-3019396/

Show Links:

Shayla's Website:

https://shaylagifford.com/

The Mortgage Rainmaker Podcast:

https://shaylagifford.com/podcast/

The Catalyst Coaching Community:

https://shaylagifford.com/catalyst/

Guild Mortgage:

https://www.guildmortgage.com/

29 | How Ambitious Loan Officers Can Scale Fast AND Keep Their Weekends with Allison Larson

Wed, 13 Aug 2025 03:00:00 -0700

Hey there, Rainmakers!

What if you could grow your business fast — and still be present for what matters most?

In this episode, I’m joined by Allison Larson, a rapidly rising branch manager and powerhouse coach who’s rewriting what success looks like in mortgage leadership. Allison shares how she’s scaled quickly, avoided burnout, and stayed centered — all by using a few key tools to track her week, stay aligned, and lead with intention.

She’s not just building a business — she’s building a life on her terms.

And if you’re joining us at Slay with Shay this September, you’ll get to hear even more from Allison live on stage.

💡 What we cover:

How Allison used weekly planning and time-blocking to scale her growth
The key tool she uses to track her week and stay aligned with her values
Coaching with candor: how to give honest feedback with heart
Balancing leadership and life as a high-performing woman
Creating a team culture of accountability without control
Why she said no to playing small — and how it changed everything

Allison’s story is packed with wisdom for any Rainmaker who’s growing fast and wants to stay grounded in what really matters.

👉 Be sure to share this episode with your team — especially the women who are ready to lead with more clarity, courage, and conviction.

Guest Links:

Instagram

Guild Mortgage

Youtube

PLUS–Slay with Shay Live is coming and trust me, you do NOT want to miss this!

Go to shaylagifford.com now, get your ticket and book your hotel. And yes...it will sell out!

Connect with Shayla:

Shayla on Instagram:

https://www.instagram.com/shaygiff/

Shayla on LinkedIn:

https://www.linkedin.com/in/shayla-gifford-3019396/

Show Links:

Shayla's Website:

https://shaylagifford.com/

The Mortgage Rainmaker Podcast:

https://shaylagifford.com/podcast/

The Catalyst Coaching Community:

https://shaylagifford.com/catalyst/

Guild Mortgage:

https://www.guildmortgage.com/

28 | Purpose and Profit: How I Make It Rain with Mortgage Coach Founder Dave Savage

Wed, 06 Aug 2025 03:00:00 -0700

Hey there, Rainmakers!

If you’ve ever wondered what it really takes to grow from hungry loan officer to influential industry leader, this conversation with Dave Savage is your blueprint. Dave is Chief Growth Officer at Trust Engine & Founder of Mortgage Coach. More than that, Dave is a longtime friend, a visionary entrepreneur, and a man deeply committed to elevating others through practical tools, personal development, and a clear sense of mission.

In this episode, we talk about the code he lives by, the habits that have fuelled his success, and the purpose that drives him — not just in business, but in life. Whether you’re just starting out or reimagining what comes next, you’ll walk away with real strategies and perspective to grow both personally and professionally.

💡 Key Insights:

The mindset shift that helped Dave rise from early struggle to sustained success
His morning routine, prospecting framework, and personal development tools
Why your “code” — the principles you live by — shapes your results more than anything
How redefining success around purpose created more drive, clarity, and peace

Dave will be speaking at Slay with Shay this September, guiding us deeper into how to uncover and live your code. It’s about building a business and life that reflect who you really are — and how you want to lead.

Are you ready to make it rain? Let’s do this!

Guest Links:

Mortgage Coach Website: https://mortgagecoach.com

Dave’s LinkedIn Profile: https://www.linkedin.com/in/mortgagecoach/

Mortgage Coach Channel: https://www.youtube.com/c/MortgageCoach

PLUS–Slay with Shay Live is coming and trust me, you do NOT want to miss this!

Go to shaylagifford.com now, get your ticket and book your hotel. And yes...it will sell out!

Connect with Shayla:

Shayla on Instagram:

https://www.instagram.com/shaygiff/

Shayla on LinkedIn:

https://www.linkedin.com/in/shayla-gifford-3019396/

Show Links:

Shayla's Website:

https://shaylagifford.com/

The Mortgage Rainmaker Podcast:

https://shaylagifford.com/podcast/

The Catalyst Coaching Community:

https://shaylagifford.com/catalyst/

Guild Mortgage:

https://www.guildmortgage.com/

27 | From Waitress to $60M Producer: Small Town, Big Results with Tara Gonzalez

Wed, 30 Jul 2025 03:00:00 -0700

Can you dominate a market of just 20,000 people — and still run a $60 million mortgage business? Tara Gonzalez can. And she does it with heart, grit, and insane consistency.

Hey there, Rainmakers!

In this episode, I’m joined by one of the most badass small-town leaders I know: Tara Gonzalez, Branch Manager and Loan Officer in Elko, Nevada. From her days as a waitress at the iconic Star Hotel to becoming a top-producing loan officer at Guild Mortgage, Tara has built something truly remarkable.

We unpack how she’s running a consistent $30–$35M book of business, what it means to lead a values-driven team in a tiny market, and how she built the kind of trust and loyalty that had clients and partners holding leads for her while she grieved the loss of her mother.

Tara’s story is a masterclass in leadership, delegation, culture, and staying grounded. Whether you're building in a small town or a major city, there’s gold in this conversation for you.

Are you ready to make it rain? Let’s do this!

💡 Key Insights:

A 16-year-old mom turned mortgage powerhouse — Tara’s journey is driven by grit and purpose.
Why her years in waitressing were the best customer service training ground ever.
How she’s built 25–30% market share in a town of 20,000 — with just 6 builders.
The secret to creating a team culture so strong, it runs itself during personal crisis.
The power of being a trust builder in business — and why clients & agents stick.
How delegation, SOPs, and structure allow her to scale and lead effectively.
Why being aligned on beliefs and values attracts the right people and clients.

Guest Links:

Tara on LinkedIn

Guild Mortgage Elko Branch

PLUS–Slay with Shay Live is coming and trust me, you do NOT want to miss this!

Go to shaylagifford.com now, get your ticket and book your hotel. And yes...it will sell out!

Connect with Shayla:

Shayla on Instagram:

https://www.instagram.com/shaygiff/

Shayla on LinkedIn:

https://www.linkedin.com/in/shayla-gifford-3019396/

Show Links:

Shayla's Website:

https://shaylagifford.com/

The Mortgage Rainmaker Podcast:

https://shaylagifford.com/podcast/

The Catalyst Coaching Community:

https://shaylagifford.com/catalyst/

Guild Mortgage:

https://www.guildmortgage.com/

26 | The Relationship Strategy Behind $41M in Sales with Lucy Thornton

Wed, 23 Jul 2025 03:00:00 -0700

What does it take to transition careers, move across the country multiple times, raise a family, and still close $41 million in a year?

Hey there, Rainmakers!

In this episode of the Mortgage Rainmaker Podcast, I sit down with Lucy Thornton, a vibrant loan officer. Lucy’s journey from real estate agent to top-producing loan officer is full of heart, hustle, and hard-earned wisdom.

Now based in Savannah, Georgia — and thriving after several relocations as a military spouse — Lucy shares how she built trust from the ground up, navigated the transition between industries, and turned her relationship-based approach into consistent production.

We talk about the difference between harmony and balance, the importance of showing up with authenticity, and how creating real connections can fuel both your career and your personal life.

💡 Takeaways for Rainmakers:

Relationships are the foundation of every great mortgage business
You don’t need to chase balance — strive for harmony
Lean into the strengths from your past roles (like real estate!)
Relocating doesn’t mean starting over — it means re-rooting
Your energy is your brand — protect it, grow it, lead with it

Guest Info:

Lucy the Lender

Edge Home Finance

PLUS–Slay with Shay Live is coming and trust me, you do NOT want to miss this!

Go to shaylagifford.com now, get your ticket and book your hotel. And yes...it will sell out!

Connect with Shayla:

Shayla on Instagram:

https://www.instagram.com/shaygiff/

Shayla on LinkedIn:

https://www.linkedin.com/in/shayla-gifford-3019396/

Show Links:

Shayla's Website:

https://shaylagifford.com/

The Mortgage Rainmaker Podcast:

https://shaylagifford.com/podcast/

The Catalyst Coaching Community:

https://shaylagifford.com/catalyst/

Guild Mortgage:

https://www.guildmortgage.com/

25 | Become a High Performer: 4 Habits That Will 10X Your Impact

Wed, 16 Jul 2025 03:00:00 -0700

🔥 Want to 10x your results? It starts with this truth: high performance isn’t about talent.

Or even mindset...it’s about habits.

Hey there, Rainmakers!

Today I’m sharing the mindset, energy, focus, and discipline that actually separates top performers from everyone else. I’m not talking about cheesy affirmations or surface-level strategy. I’m talking about building a way of being that becomes habitual—a way of living that magnetizes results, energy, clarity, and impact.

This episode is a personal one. Because the truth is, I wasn’t always this way. I had to train myself to think differently. To stop wasting time. To claim the level of clarity and productivity required to lead, coach, and live in full alignment.

Whether you’re a loan officer, team leader, or entrepreneur—if you want to be the best of the best, this episode is your roadmap.

What we talk about:

Why “just having a better mindset” isn’t enough—and what to do instead.
The #1 focus of high performers that average producers ignore.
How to generate energy on command (and why it matters more than strategy).
The critical difference between being busy and being productive.
How the Catalyst Planner and a simple “Top 3” can transform your year.
Why journaling + self-awareness might be your most powerful growth tools.

Are you ready to make it rain? Let’s do this!

If you liked what you heard, leave me a five-star review and tell me what hit home for you!

PLUS—if you’re done chasing the next shiny idea and want real, proven strategies that actually move the needle, then it’s time to join my free weekly newsletter, Rainmaker Insider.

Subscribe now at shaylagifford.com and start leading like the Rainmaker you’re meant to be!

Connect with Shayla:

Shayla on Instagram:

https://www.instagram.com/shaygiff/

Shayla on LinkedIn:

https://www.linkedin.com/in/shayla-gifford-3019396/

Show Links:

Shayla's Website:

https://shaylagifford.com/

The Mortgage Rainmaker Podcast:

https://shaylagifford.com/podcast/

The Catalyst Coaching Community:

https://shaylagifford.com/catalyst/

Guild Mortgage:

https://www.guildmortgage.com/

24 | Inside Catalyst with Shayla: My Playbook For Hiring A Rockstar Team

Wed, 09 Jul 2025 03:00:00 -0700

Drowning in leads but struggling to hire help? You’re not alone — and I’ve got your roadmap!

Hey there, Rainmakers!

In this episode, I’m diving into a powerful office hours convo where Rox — a solo-producing loan broker getting 20–30 referrals a week — asks the million-dollar question: How do I hire the right support without repeating past mistakes?

She’s tried VAs, bank referrals, even recruiting agencies... but nothing’s stuck. And I get it — the hiring game can feel like a revolving door of frustration. That’s why I break it all down: how to find your lead admin, what to look for (hint: smart, charming, competitive), and why investing in someone’s growth path is the only way to build a ride-or-die team.

I also share a sneak peek at what I’m teaching at Slay with Shay this September — my complete playbook for hiring, onboarding, and leading a high-performing team that lets you finally breathe.

💡 Key Takeaways:

You’re not too early — you’re probably late if you're overwhelmed by leads.
The right hire often has zero mortgage experience — but tons of character and hunger.
Think long-term: hire for who they’ll become, not just who they are today.
The 3 personality traits I look for that form ‘The Golden Combo’
Pitch the job like a 2-year business school — because that’s what it is.
Love who you hire — because when sh*t hits the fan (and it will), that’s what keeps you patient!

If you liked what you heard, leave me a five-star review and tell me what hit home for you!

PLUS—if you’re done chasing the next shiny idea and want real, proven strategies that actually move the needle, then it’s time to join my free weekly newsletter, Rainmaker Insider.

Subscribe now at shaylagifford.com and start leading like the Rainmaker you’re meant to be!

Connect with Shayla:

Shayla on Instagram:

https://www.instagram.com/shaygiff/

Shayla on LinkedIn:

https://www.linkedin.com/in/shayla-gifford-3019396/

Show Links:

Shayla's Website:

https://shaylagifford.com/

The Mortgage Rainmaker Podcast:

https://shaylagifford.com/podcast/

The Catalyst Coaching Community:

https://shaylagifford.com/catalyst/

Guild Mortgage:

https://www.guildmortgage.com/

23 | From $6M to $57M...To $2B? Maui Parra’s Blueprint for Bold, Heart-Led Growth

Wed, 02 Jul 2025 03:00:00 -0700

From $6M to $57M...To $2B? Maui Parra’s Blueprint for Bold, Heart-Led Growth

What does it take to scale from $6M to $57M in six years, build a thriving team, and still show up with heart and hustle? Maui Parra is here to tell you.

Hey there, Rainmakers!

From three Subway sandwiches and ten people in a room to 100+ attendees at her monthly Spanish-speaking events, Maui Parra’s rise as a top-producing loan officer and branch manager in Atlanta is nothing short of epic. In this episode, we talk about:

Maui’s immigrant story and how her father's wisdom shaped her mindset that nothing is impossible

The magic of consistency—from humble beginnings to leading five satellite training events monthly

How she cultivates deep loyalty and leadership with her VIP realtors, including personalized coaching and even taco parties 🍽️

Her $2B vision and what it truly means to be a tribe builder in business

Whether you’re a new LO, a seasoned vet, or someone looking to lead with purpose, Maui’s strategies, energy, and heart will light a fire under you.

💡 What we talk about:

Big goals generate energy—use them to magnetize your team.
Networkers win through community and consistency.
Teach first—relationships follow.
Be bold. Speak your vision out loud.
Your follow-up and personalization define your results.

Guest links:

Instagram

Cross Country Mortgage

If you liked what you heard, leave me a five-star review and tell me what hit home for you!

PLUS—if you’re done chasing the next shiny idea and want real, proven strategies that actually move the needle, then it’s time to join my free weekly newsletter, Rainmaker Insider.

Subscribe now at shaylagifford.com and start leading like the Rainmaker you’re meant to be!

Connect with Shayla:

Shayla on Instagram:

https://www.instagram.com/shaygiff/

Shayla on LinkedIn:

https://www.linkedin.com/in/shayla-gifford-3019396/

Show Links:

Shayla's Website:

https://shaylagifford.com/

The Mortgage Rainmaker Podcast:

https://shaylagifford.com/podcast/

The Catalyst Coaching Community:

https://shaylagifford.com/catalyst/

Guild Mortgage:

https://www.guildmortgage.com/

22 | How I Built A $55M Business on a 32hr Work Week with Chantry Abbott

Wed, 25 Jun 2025 03:00:00 -0700

Think you need to hustle 60+ hours a week to grow your business? Think again.

Hey there, Rainmakers!

This episode is a masterclass in sustainable success from one of the most technically brilliant—and heart-centered—leaders in our field: Chantry Abbott from St. George, Utah. In a town of just 200,000 people, Chantry and his Guild Mortgage team have carved out 20% market share—with Chantry himself producing $55M+ with just one support staff, working only 32 hours a week.

We dive deep into how Chantry went from burnout to joy, how he found his groove as a Trust Builder + Technician archetype, and why stepping back into his zone of genius was the best decision he made for both his business and life. If you’ve ever felt torn between scaling and staying sane, this one is for you.

From the psychology of high-converting preapproval meetings to his streamlined TCA process and radical clarity on what matters most—Chantry brings it all. He’s not loud, he’s not flashy… but man, does he convert.

Are you ready to make it rain? Let’s do this!

💡 Key Takeaways:

Chantry runs a $55M business in 32 hours/week—proof that efficiency and clarity beat hustle.
His strength lies in preapproval mastery: in-person or Zoom, he builds deep trust and closes big.
Transitioning from background operator to Rainmaker took pain, coaching, and purpose—but it was worth it.
33 agents closed deals with him last year—yet he’s adding 5 more intentionally to hit $60M.
Trust Builders don’t need to cold call—they thrive on referrals, reputation, and retention.
His debrief process after losing a client to rate-shopping? Powerful and practical.

Guest Links:

Guild Mortgage Branch Page

LinkedIn – Chantry Abbott

Southern Utah Mortgage

Instagram – @chantabbott

YouTube Channel

If you liked what you heard, leave me a five-star review and tell me what hit home for you!

PLUS—if you’re done chasing the next shiny idea and want real, proven strategies that actually move the needle, then it’s time to join my free weekly newsletter, Rainmaker Insider.

Subscribe now at shaylagifford.com and start leading like the Rainmaker you’re meant to be!

Connect with Shayla:

Shayla on Instagram:

https://www.instagram.com/shaygiff/

Shayla on LinkedIn:

https://www.linkedin.com/in/shayla-gifford-3019396/

Show Links:

Shayla's Website:

https://shaylagifford.com/

The Mortgage Rainmaker Podcast:

https://shaylagifford.com/podcast/

The Catalyst Coaching Community:

https://shaylagifford.com/catalyst/

Guild Mortgage:

https://www.guildmortgage.com/

21 | The Winning Mindset: Why Most LO’s Stay Stuck and How to Break Through

Wed, 18 Jun 2025 03:00:00 -0700

Feeling like you're getting your ass handed to you in this business? Good. That means you're growing. Now let's do something about it.

Hey there, rainmakers!

If you’re in the mortgage business, you’ve felt it: the pressure, the fires, the ghosting, the chaos. In this solo episode, I pull back the curtain on my own journey—after 6,500+ closings—to share the mindsets that keep you stuck… and what it takes to finally break through.

From control issues and perfectionism to team leadership, trust, and thick-skin resilience, this is the real talk no one else is having. I also share why your next level won’t come from grinding harder—it comes from expanding your comfort zone, refining your process, and staying coachable every damn day.

I made this episode especially for my Catalyst Coaching Community and those of you gearing up for our upcoming events. If you’re ready to grow your business by growing yourself, this one’s for you.

No more excuses. Let’s rise. Let’s lead. Let’s make it rain. ☔🔥

💡 Key Takeaways:

💡 Chaos doesn’t mean you’re doing it wrong—it means you’re growing

💡 Your business will never outgrow your personal growth

💡 You don’t need “perfect people”—you need people who care and own their mess

💡 Control, perfectionism, and needing harmony = secret business killers

💡 Stop making the client the hero—start championing your team

💡 Discipline to process is what makes you unfireable

💡 Track pre-approval meetings—they’re the stage where trust is built and deals are won

💡 Everyone’s insecure. Focus on how you can help and the nerves go away

If you liked what you heard, leave me a five-star review and tell me what hit home for you!

PLUS—if you’re done chasing the next shiny idea and want real, proven strategies that actually move the needle, then it’s time to join my free weekly newsletter, Rainmaker Insider.

Subscribe now at shaylagifford.com and start leading like the Rainmaker you’re meant to be!

Connect with Shayla:

Shayla on Instagram:

https://www.instagram.com/shaygiff/

Shayla on LinkedIn:

https://www.linkedin.com/in/shayla-gifford-3019396/

Show Links:

Shayla's Website:

https://shaylagifford.com/

The Mortgage Rainmaker Podcast:

https://shaylagifford.com/podcast/

The Catalyst Coaching Community:

https://shaylagifford.com/catalyst/

Guild Mortgage:

https://www.guildmortgage.com/

20 | Why You’re Not a Rainmaker Yet (Hint: You’re Missing One of These Four Pillars)

Wed, 11 Jun 2025 03:00:00 -0700

You’ll never hit your next level of success by doing more of what’s already burning you out.

Hey there, rainmakers!

I used to believe my worth was in my speed, my availability, and how much I could cram into a day. I prided myself on closing over 200 loans a year—alone. No team, no boundaries, no balance. Just pure hustle. But inside, I was exhausted, stuck, and unsure how to break the cycle.

In this solo episode, I open up about the moment I realized that more volume wasn’t the goal—more life was. I share the exact shift that changed everything: the decision to build a business with intention, with a team, and with the kind of coaching and community I now offer through my Catalyst community.

This isn’t just about doing more—it’s about becoming more. This episode is your invitation to say yes to building something sustainable, something powerful, something that finally feels like you.

Are you ready to become the Rainmaker you were meant to be? Let’s DO this!

💡 Key Takeaways

Speed and efficiency without strategy leads to burnout and inconsistency.
True success comes from designing the life you want, not just chasing volume.
You need a clear vision, belief in possibility, a plan—and accountability.
Catalyst isn’t just coaching; it’s community, mentorship, and mindset transformation.
Wanting “20 loans a month” is empty without knowing why that number matters.
The rainmaker identity requires a full remodel—from lone wolf to bold leader.

Find out more about my Catalyst Coaching Community:

👉 https://catalyst-coaching.mn.co/

If you liked what you heard, leave me a five-star review and tell me what hit home for you!

PLUS—if you’re done chasing the next shiny idea and want real, proven strategies that actually move the needle, then it’s time to join my free weekly newsletter, Rainmaker Insider.

Subscribe now at shaylagifford.com and start leading like the Rainmaker you’re meant to be!

Connect with Shayla:

Shayla on Instagram:

https://www.instagram.com/shaygiff/

Shayla on LinkedIn:

https://www.linkedin.com/in/shayla-gifford-3019396/

Show Links:

Shayla's Website:

https://shaylagifford.com/

The Mortgage Rainmaker Podcast:

https://shaylagifford.com/podcast/

The Catalyst Coaching Community:

https://shaylagifford.com/catalyst/

Guild Mortgage:

https://www.guildmortgage.com/

19 | This ONE Tactic Can 2X Your Closing Rate AND Supercharge Your Referrals with Performance Coach Dino Rossetti

Wed, 04 Jun 2025 03:00:00 -0700

🔥 Are your consultations killing your closings—or creating lifetime clients?

Hey there, rainmakers!

In this high-energy, soul-stirring episode, I sit down with the one and only Dino Rossetti—a five-time Blue Dragon award winner–if you know you know ;-) - former Core Training coach, and current powerhouse behind Ultimate Business Partner. From pounding the pavement in 110-degree Sacramento heat to hosting packed Realtor Coffee meetups, Dino’s journey is a masterclass in grit, growth, and what it really takes to make it rain.

We unpack the transformation from grinder to intentional rainmaker, the evolution of Dino’s sales process, and why your professional consultation might be the most important part of your entire business. If you’ve been skipping pre-approval meetings, relying on speed over substance, or feeling like your pipeline is leaking referrals—you need to hear this.

PLUS Are you playing small when it comes to being seen? Or are you stepping into your full potential? Dino drops gems on visibility, coachability, and how refining your process can double your conversion rate, boost your referrals, and reignite your fire.

Are you ready to make it rain? Let’s do this! 💥

💡 Key Takeaways:

Your comfort zone is not your home—growth happens just outside of it
Don’t be a commodity: lead clients through a crafted consultation experience
Every client represents up to six loans—if you play the long game
Educated borrowers submit faster, close smoother, and shop less
Hosting small events like “Realtor Coffee” builds trust and authority
You’re sitting on a goldmine—retool your borrower experience
A dialed-in consultation converts 2X more than a quick prequal

Guest Links:

Connect with Dino on Instagram

Connect with Dino on LinkedIn

Dino’s GB Mortgage Bio

If you liked what you heard, leave me a five-star review and tell me what hit home for you!

PLUS—if you’re done chasing the next shiny idea and want real, proven strategies that actually move the needle, then it’s time to join my free weekly newsletter, Rainmaker Insider.

Subscribe now at shaylagifford.com and start leading like the Rainmaker you’re meant to be!

Connect with Shayla:

Shayla on Instagram:

https://www.instagram.com/shaygiff/

Shayla on LinkedIn:

https://www.linkedin.com/in/shayla-gifford-3019396/

Show Links:

Shayla's Website:

https://shaylagifford.com/

The Mortgage Rainmaker Podcast:

https://shaylagifford.com/podcast/

The Catalyst Coaching Community:

https://shaylagifford.com/catalyst/

Guild Mortgage:

https://www.guildmortgage.com/

18 | Here's How I Built An $83M Referral Magnet With Andy Zemon

Wed, 28 May 2025 03:00:00 -0700

What if showing up as yourself–and focusing on service–is the most powerful sales strategy?

Hey there, Rainmakers!

In this episode, I sit down with one of my dearest friends and powerhouse producers, Andy Zemon — and let me tell you, this man is the definition of humble, heart-centered hustle.

Andy isn’t flashy. He calls himself “average.” But last year, he closed 177 units for $83M in production. Seventy-one different realtors referred him business — and his secret? He leads with trust, builds deep systems of care, and follows up like his legacy depends on it.

We talk about everything from radical ownership and making tough family decisions… to how he uses tools like Otter, Grammarly, Chat GPT and Calendly to stay ridiculously efficient — while still making every client feel like they’re the only one.

If you’ve ever wondered how to scale a business without losing your soul — Andy shows you how it’s done.

Are you ready to make it rain? Let’s DO this!

💡 What we talk about:

You don’t need to be fancy — just consistent, honest, and deeply human.
The trust is earned at the first call. Not after.
Systematize your service so the client always feels like they’re talking to you — even when your team is doing the backend work.
The mid-process tool that earns Andy referrals and feedback (that no one else is doing!)
Extreme ownership means making hard personal decisions in service of alignment.
Want to stand out? Use your personal voice in a text — even when using automation.

Guest links:

Novus Home Mortgage

AndyZemon.com

Instagram

If you liked what you heard, leave me a five-star review and tell me what hit home for you!

PLUS—if you’re done chasing the next shiny idea and want real, proven strategies that actually move the needle, then it’s time to join my free weekly newsletter, Rainmaker Insider.

Subscribe now at shaylagifford.com and start leading like the Rainmaker you’re meant to be!

Connect with Shayla:

Shayla on Instagram:

https://www.instagram.com/shaygiff/

Shayla on LinkedIn:

https://www.linkedin.com/in/shayla-gifford-3019396/

Show Links:

Shayla's Website:

https://shaylagifford.com/

The Mortgage Rainmaker Podcast:

https://shaylagifford.com/podcast/

The Catalyst Coaching Community:

https://shaylagifford.com/catalyst/

Guild Mortgage:

https://www.guildmortgage.com/

17 | How to Close More Sales: The (Smart) Success Strategy For Loan Officers with Brendan Donelson

Wed, 21 May 2025 03:00:00 -0700

What if the secret to scaling wasn't speed... but slowing down to advise better?

Hey there, Rainmakers!

This episode right here? It's one of those "drop everything and listen" convos.

I sat down with Brendan Donelson—legendary LO, longtime leader, and one of the most consistent, humble top producers I know. He’s been in the game for over 30 years, closed nearly $18M YTD, and he’s still having fun. Not just winning, but redefining how winning looks.

We got into what really creates long-term mortgage success. Spoiler: It’s not chasing leads or quoting rates—it’s mastering the middle. That advice-giving, trust-building, highly consultative space between app and approval.

He walked me through his ‘Smart Start’ strategy, a system that elevates the client experience, reduces the noise, and increases conversion. The kind of system that helps you go from 75 leads → 28 deals, with joy and sanity intact!

If you’ve been feeling stuck in grind mode or wondering how to raise your value in today’s market—Brendan gives you the map (plus a few mic drops you’ll want to replay.)

SO–are you ready to make it rain? Let’s DO this!

💡 What we talk about:

Most clients aren’t in a rush—so stop rushing your process

Presentation isn’t flair—it’s your secret weapon as a trusted advisor

Smart Start™ positions YOU as the expert in a noisy, rate-driven world

The middle pillar—advice and counsel—is where the money and meaning are

Don’t just win more deals… do it with fewer leads and better clients

True mastery is doing the basics with obsession

After 30+ years, Brendan’s still evolving—and still teaching

Guest links:

Guild Profile

Instagram

If you liked what you heard, leave me a five-star review and tell me what hit home for you!

PLUS—if you’re done chasing the next shiny idea and want real, proven strategies that actually move the needle, then it’s time to join my free weekly newsletter, Rainmaker Insider.

Subscribe now at shaylagifford.com and start leading like the Rainmaker you’re meant to be!

Connect with Shayla:

Shayla on Instagram:

https://www.instagram.com/shaygiff/

Shayla on LinkedIn:

https://www.linkedin.com/in/shayla-gifford-3019396/

Show Links:

Shayla's Website:

https://shaylagifford.com/

The Mortgage Rainmaker Podcast:

https://shaylagifford.com/podcast/

The Catalyst Coaching Community:

https://shaylagifford.com/catalyst/

Guild Mortgage:

https://www.guildmortgage.com/

16 | From Back Office to $53M Boss: Rosa Izzi’s Journey to Rainmaker Status

Thu, 15 May 2025 03:00:00 -0700

What if your greatest power is hiding in plain sight?

Hey there, rainmakers!

Today’s episode of The Mortgage Rainmaker Podcast is a masterclass in rising from the shadows and stepping fully into your power. I’m joined by the incredible Rosa Izzi — a woman who spent 20 years in operations, underwriting and closing loans behind the scenes, before boldly stepping into the spotlight as a producing branch manager in Albuquerque, NM.

In 2024, Rosa closed 188 units for over $53 million in volume — all in one of the toughest markets and smallest towns you can imagine. She did it by leaning into her technician genius, embracing discomfort, and building powerful referral partnerships from the ground up.

We talk about what finally pushed her to take the leap, how she moved from painfully shy to shameless in sales, and the tactical systems she uses to stay consistent, connected, and confidently in demand.

If you’ve ever doubted whether you’re “cut out” for sales… this episode is for you.

Are you ready to make it rain? Let’s do this!

💡 What we talk about:

How Rosa turned a casual thank-you into a game-changing career pivot
The strategy behind her Tuesday update emails — and how they quietly won her new referral partners
Why technicians are often the most powerful (and underutilized) rainmakers
The mindset shift from “shy” to “shameless” — and what helped Rosa ask for business with confidence
How small-town markets and under-tapped agents helped fuel her growth
Why being exceptionally good at your job is still the most magnetic sales strategy of all

Guest Links:

Guild Mortgage Profile - Albuquerque

Experience.com Reviews

If you liked what you heard, leave me a five-star review and tell me what hit home for you!

PLUS—if you’re done chasing the next shiny idea and want real, proven strategies that actually move the needle, then it’s time to join my free weekly newsletter, Rainmaker Insider.

Subscribe now at shaylagifford.com and start leading like the Rainmaker you’re meant to be!

Connect with Shayla:

Shayla on Instagram:

https://www.instagram.com/shaygiff/

Shayla on LinkedIn:

https://www.linkedin.com/in/shayla-gifford-3019396/

Show Links:

Shayla's Website:

https://shaylagifford.com/

The Mortgage Rainmaker Podcast:

https://shaylagifford.com/podcast/

The Catalyst Coaching Community:

https://shaylagifford.com/catalyst/

Guild Mortgage:

https://www.guildmortgage.com/

15 | How To Become A Recession Proof Loan Officer with GO! Coaching CEO Amir Syed

Wed, 14 May 2025 03:00:00 -0700

My guest today has a formula for success "The 3 'C's". Are you using them all?

Hey there, rainmakers!

If you've ever felt like you had to claw your way out of the mud just to take a breath — this episode is for you. I sat down with Amir Syed, a powerhouse coach, mortgage OG, and former telemarketer turned empire-builder, to talk about the grit it takes to become self-made in this business and in life.

Amir’s journey from war-torn Iran to crushing it in the U.S. mortgage industry is one of those “press play and don’t stop” stories. We go deep into his immigrant roots, the pain and power of being bullied, the mentors who shifted his identity, and the conviction that fuels his success today.

More than anything, this conversation is a blueprint for those of us who want to turn hardship into horsepower. You’ll walk away feeling fired up, yes — but more importantly, you’ll walk away knowing what to do next.

💡 What we talk about:

The truth about where real sales conviction comes from
How Amir memorized greetings in 23 languages to dominate cold calls
The underrated power of being cool (and how it closes deals)
Growing up broke and bullied — and turning it into fuel
A tactical peek into his networking mindset and his scripts
How mentors, daily learning, and obsession build Rainmakers

Guest Links:

Connect with Amir on Instagram
Find him on LinkedIn
Learn more at gocoaching.io/loan-officer

If you liked what you heard, leave me a five-star review and tell me what hit home for you!

PLUS—if you’re done chasing the next shiny idea and want real, proven strategies that actually move the needle, then it’s time to join my free weekly newsletter, Rainmaker Insider.

Subscribe now at shaylagifford.com and start leading like the Rainmaker you’re meant to be!

Connect with Shayla:

Shayla on Instagram:

https://www.instagram.com/shaygiff/

Shayla on LinkedIn:

https://www.linkedin.com/in/shayla-gifford-3019396/

Show Links:

Shayla's Website:

https://shaylagifford.com/

The Mortgage Rainmaker Podcast:

https://shaylagifford.com/podcast/

The Catalyst Coaching Community:

https://shaylagifford.com/catalyst/

Guild Mortgage:

https://www.guildmortgage.com/

14 | 250% Sales Growth...After I Made This Shift with Alex Dykes

Thu, 08 May 2025 03:00:00 -0700

How does a 94% conversion rate sound? 250% growth in one year?

Hey there, rainmakers!

In this episode, I’m talking with someone I’ve nicknamed The Gangster — Alex Dykes. And trust me, it fits. Alex has gone from a loan officer assistant to a branch leader running multi-state teams, growing his business 250% in just one year, from 19 to 67 agent relationships — all in one of the toughest mortgage markets we’ve ever seen. And all after he made one big shift in his mindset and approach.

Alex is doing what most originators only dream of, and he’s doing it with ruthless consistency, radical generosity, and a disciplined mindset. But it wasn’t always this way.

We go into his process—from how he protects his energy and filters out noise, to the exact structure of his team, and how he builds the kind of trust and confidence that converts. Alex doesn’t chase... he attracts. And what he’s created is not just a business—it’s a sustainable machine with massive growth that aligns with his values and lifestyle.

We also break down the real difference between adding value and just staying busy. Whether you’re scaling or just starting out, this episode will shift how you think about growth, hiring, and high-performance client experience.

Are you ready to make it rain? Let’s do this!

What we talk about:

💡 Alex closes $100M+ annually with only 1.5 support staff—proof that lean can still be legendary.

💡 His 94% conversion rate is built on speed, clarity, and immediate client contact—no delays, no fluff.

💡 He runs his calendar like a command center, including scheduled “noise-free” hours.

💡 Alex believes 90% of originators are trying to do too much—he thrives by doing less better.

💡 Referrals come easily because his system delivers consistent excellence—and he knows exactly how to communicate that to agents.

Guest Links:

Website: https://branches.guildmortgage.com/va/arlington/alex-dykes-264-rmad.html

LinkedIn: https://www.linkedin.com/in/alexander-dykes/

Instagram: https://www.instagram.com/alexdykesloans/

If you liked what you heard, leave me a five-star review and tell me what hit home for you!

PLUS—if you’re done chasing the next shiny idea and want real, proven strategies that actually move the needle, then it’s time to join my free weekly newsletter, Rainmaker Insider.

Subscribe now at shaylagifford.com and start leading like the Rainmaker you’re meant to be!

Connect with Shayla:

Shayla on Instagram:

https://www.instagram.com/shaygiff/

Shayla on LinkedIn:

https://www.linkedin.com/in/shayla-gifford-3019396/

Show Links:

Shayla's Website:

https://shaylagifford.com/

The Mortgage Rainmaker Podcast:

https://shaylagifford.com/podcast/

The Catalyst Coaching Community:

https://shaylagifford.com/catalyst/

Guild Mortgage:

https://www.guildmortgage.com/

13 | Building Generational Wealth, One Real Conversation at a Time with Ed Stratton

Wed, 07 May 2025 03:00:00 -0700

How does a dad of five, in a new market, outgrow an entire industry that's shrinking?

Hey there, rainmakers!

This episode hit me in the feels. I sat down with Ed Stratton, the guy closing $66 million in loans while raising five kids and rebuilding his business from scratch in a brand-new state. We talked about what it really takes to grow when most people are pulling back, and how being genuine (not flashy) is the ultimate sales strategy.

Ed didn’t just switch markets. He moved to Florida, kept 80% of his Delaware production without living there, and still managed to expand in a completely new territory. And how? Because he’s a trust builder and a technician who figured out how to scale by empowering others, owning his role as a connector, and refusing to let fear write his story.

We talk about sales tactics that actually feel good, team culture that multiplies impact, and how posting raw, real videos landed him in rooms that high-volume cold calls never could. If you’re craving clarity, inspiration, and proof that you can grow from exactly where you are—this one’s for you.

PLUS - hear all about Ed’s infamous prank calls to business partners!

Are you ready to make it rain? Let’s do this!

What we talk about:

💡 The Newbie Mindset Wins: Ed replicated his early-career hustle to thrive in a new market.

💡 Be the Shift: One encouraging word from his father sparked a generational pivot.

💡 Technician + Trust Builder = Explosive Combo: He scaled with systems and sincerity.

💡 Use Humor & Heart: Prank calls and DMs that open doors—real connection beats polish.

💡 Agents Refer Agents: He asks for intros intentionally—and closes with care.

💡 Team Buy-In Is Everything: His LOA and processor are trust-builders too.

💡 Facebook for the Win: One raw video a day, 100 days—zero vanity, all visibility.

Guest Links:

Stratton Mortgage Group

Follow Ed on Instagram

Connect with Ed on LinkedIn

If you liked what you heard, leave me a five-star review and tell me what hit home for you!

PLUS—if you’re done chasing the next shiny idea and want real, proven strategies that actually move the needle, then it’s time to join my free weekly newsletter, Rainmaker Insider.

Subscribe now at shaylagifford.com and start leading like the Rainmaker you’re meant to be!

Connect with Shayla:

Shayla on Instagram:

https://www.instagram.com/shaygiff/

Shayla on LinkedIn:

https://www.linkedin.com/in/shayla-gifford-3019396/

Show Links:

Shayla's Website:

https://shaylagifford.com/

The Mortgage Rainmaker Podcast:

https://shaylagifford.com/podcast/

The Catalyst Coaching Community:

https://shaylagifford.com/catalyst/

Guild Mortgage:

https://www.guildmortgage.com/

12 | What it Takes to Hit $60M+ Sales At 30 Years Old with Katie Besso

Thu, 01 May 2025 03:00:00 -0700

What if the struggle is actually the shortcut?

Hey there, rainmakers!

This one’s close to my heart. I sat down with my sister and sales manager, Katie Besso, for one of the most raw, real, and revealing conversations I've had on the mic.

Katie didn’t just fall into this industry — she fought her way to the top. From dialing 200+ leads a month in a cubicle to running a $60M+ team by 30, her rise is nothing short of extraordinary.

But what really sets Katie apart? It's not just her grit or her grind. It’s how she brings her whole self to the business — the heartbreaks, the healing, the hunger. In this episode, we talk about the mindset shifts, the sacrifices, and the systems that helped her leap from $28M to $60M+ in just one year.

Whether you’re a new LO or a team leader looking for your next breakthrough, this episode will light a fire in your belly.

Are you ready to make it rain? Let’s do this!

What we talked about:

💡 How Katie built $60M+ in production by 30

💡 Why early roles like LP1 are a crash course in real-world mastery

💡 The system that turned Katie into a process-obsessed lead converter

💡 How personal pain and resilience fuel her performance

💡 Why her rawest moment with a builder partner was a business breakthrough

💡 The mindset shift that changed everything: “This isn’t hard — it’s just the next thing.”

💡 How daily routines, early mornings, and handwritten notes became her secret weapons

Guest Links:

At Guild Mortgage:

https://branches.guildmortgage.com/nv/reno/katie-besso-473-rrkra.html

On Instagram:

https://www.instagram.com/katie.besso/

If you liked what you heard, leave me a five-star review and tell me what hit home for you!

PLUS—if you’re done chasing the next shiny idea and want real, proven strategies that actually move the needle, then it’s time to join my free weekly newsletter, Rainmaker Insider.

Subscribe now at shaylagifford.com and start leading like the Rainmaker you’re meant to be!

Connect with Shayla:

Shayla on Instagram:

https://www.instagram.com/shaygiff/

Shayla on LinkedIn:

https://www.linkedin.com/in/shayla-gifford-3019396/

Show Links:

Shayla's Website:

https://shaylagifford.com/

The Mortgage Rainmaker Podcast:

https://shaylagifford.com/podcast/

The Catalyst Coaching Community:

https://shaylagifford.com/catalyst/

Guild Mortgage:

https://www.guildmortgage.com/

11 | How to Become the #1 Loan Officer in Your Market AND Live A Great Life with Brandy Marshall

Wed, 30 Apr 2025 03:00:00 -0700

What if the key to leveling up wasn’t being louder — but being braver?

Hey there, Rainmakers!

In this episode of The Mortgage Rainmaker podcast, I met with my longtime friend and Guild Mortgage veteran Brandy Marshall — and we went deep on what it means to shift from being the one in the background to being the one who makes it rain.

Brandy built her business in a tight-knit Nevada market, working side by side with her mom, before rebranding herself and stepping into her own identity. We talk about what it really takes to become a leader — not just in volume, but in presence, in discipline and in legacy.

What stood out to me most is Brandy’s quiet fire. She’s calm, consistent, and fiercely committed to showing up — for her clients, her agents, and her team. And now? She’s stepping into a new season: hiring, delegating, and finally releasing control so she can scale with intention.

If you’ve ever wrestled with control, identity, or that tug-of-war between technician and leader — this one’s for you.

Are you ready to make it rain? Let’s do this!

What We Talked About:

💡 The courage it took to rebrand herself after years under her mom’s name

💡 Her simple-but-relentless system for weekly updates and client touches

💡 Why “technicians” are powerful — and what it takes to evolve into a leader

💡 The moment she knew it was time to hire (and let go of control)

💡 How she balances fierce professionalism with calm, grounded presence

💡 Her 2025 goal: fully step into rainmaker mode and scale with intention

Guest Links:

At Guild Mortgage

On LinkedIn

On Instagram

If you liked what you heard, leave me a five-star review and tell me what hit home for you!

PLUS—if you’re done chasing the next shiny idea and want real, proven strategies that actually move the needle, then it’s time to join my free weekly newsletter, Rainmaker Insider.

Subscribe now at shaylagifford.com and start leading like the Rainmaker you’re meant to be!

Connect with Shayla:

Shayla on Instagram:

https://www.instagram.com/shaygiff/

Shayla on LinkedIn:

https://www.linkedin.com/in/shayla-gifford-3019396/

Show Links:

Shayla's Website:

https://shaylagifford.com/

The Mortgage Rainmaker Podcast:

https://shaylagifford.com/podcast/

The Catalyst Coaching Community:

https://shaylagifford.com/catalyst/

Guild Mortgage:

https://www.guildmortgage.com/

10 | April Sales Mastery: Why Knowing Your Rainmaker Archetype Will Boost Your Sales Strategy!

Thu, 24 Apr 2025 03:00:00 -0700

Is your sales strategy aligned with your personality? If not, you could be missing out...

Hey there, Rainmakers!

In this game-changing April Sales Mastery community call, I reveal how knowing your Rainmaker Archetype is the secret to building a scalable, sustainable mortgage business — without burnout or cold calls.

Are you a Trust Builder? Technician? Marketer? Or Networker?

You’ll discover how to use your unique strengths, avoid your default pitfalls, and finally align your daily actions with a strategy that actually works for you.

ALSO featuring powerhouse producers Amanda Ray and Allison Larson — two archetypes, two wildly different styles, one shared result: massive success.

What we talk about:

💡 The 4 Rainmaker Archetypes revealed — and how to find yours

💡 Strengths, blind spots, and tactical focus areas for each type

💡 Amanda’s top 5 strategies to meet realtors without cold calls

💡 Allison’s 6-question closing sequence that wins relationships fast

💡 How to match your prospecting plan to your Rainmaker archetype

💡Why your tracking system must fit your workflow — or it won’t stick

💡 How Amanda scaled to 219 closings and Allison hit $989K — using opposite styles

Guest Links:

Amanda Rea

Allison Larson

If you liked what you heard, leave me a five-star review and tell me what hit home for you!

PLUS—if you’re done chasing the next shiny idea and want real, proven strategies that actually move the needle, then it’s time to join my free weekly newsletter, Rainmaker Insider.

Subscribe now at shaylagifford.com and start leading like the Rainmaker you’re meant to be!

Connect with Shayla:

Shayla on Instagram:

https://www.instagram.com/shaygiff/

Shayla on LinkedIn:

https://www.linkedin.com/in/shayla-gifford-3019396/

Show Links:

Shayla's Website:

https://shaylagifford.com/

The Mortgage Rainmaker Podcast:

https://shaylagifford.com/podcast/

The Catalyst Coaching Community:

https://shaylagifford.com/catalyst/

Guild Mortgage:

https://www.guildmortgage.com/

9 | Athlete, Coach and Leader: How Paula Nirschl Built a $50M+ Mortgage Business From Scratch

Wed, 23 Apr 2025 03:00:00 -0700

What happens when a Division 1 basketball coach pivots into mortgage, moves to a new city, and decides to build a mortgage career from scratch, with ZERO connections? Paula Nirschl is what happens!

Hey there, rainmakers!

With over 18 years of experience in the mortgage industry, Paula is a passionate and dedicated leader who coaches and empowers loan officers to achieve their professional goals. And as VP of the Elevate Coaching Program at Guild Mortgage she oversees the training and development of a talented team, ensuring they have the skills, tools, and resources to succeed.

In this episode, I sit down with Paula to explore how the lessons she took from her sporting success – both as an athlete and a coach – helped her grow a powerful referral-based business from literally nothing. Plus we get into how she's now impacting others through the Elevate Coaching Programme at Guild Mortgage.

We talk about building trust, bouncing back from tough markets, and how to lead with discipline when everything feels uncertain. Whether you’re in production or building a team, this one’s got something for you.

Are you ready to make it rain? Let’s do this.

What You’ll Learn in This Episode:

💡 The habits that helped Paula build a business from scratch in a brand-new city

💡 How her coaching background shaped her approach to leadership

💡 How systems (and one specific bit of tech) unlocked her scalability and growth

💡 What Elevate Coaching is doing to transform careers at Guild Mortgage

💡 Mindset strategies for staying in motion when the industry dips

💡 Paula’s take on “failure is not an option” — and why it matters now more than ever

Guest Links:

At Guild Mortgage

On LinkedIn

On Facebook

If you liked what you heard, leave me a five-star review and tell me what hit home for you!

PLUS—if you’re done chasing the next shiny idea and want real, proven strategies that actually move the needle, then it’s time to join my free weekly newsletter, Rainmaker Insider.

Subscribe now at shaylagifford.com and start leading like the Rainmaker you’re meant to be!

Connect with Shayla:

Shayla on Instagram:

https://www.instagram.com/shaygiff/

Shayla on LinkedIn:

https://www.linkedin.com/in/shayla-gifford-3019396/

Show Links:

Shayla's Website:

https://shaylagifford.com/

The Mortgage Rainmaker Podcast:

https://shaylagifford.com/podcast/

The Catalyst Coaching Community:

https://shaylagifford.com/catalyst/

Guild Mortgage:

https://www.guildmortgage.com/

8 | How to Win in Any Market: Inside Jason Jacobs' $73M Process-Driven Growth

Thu, 17 Apr 2025 07:00:00 -0700

What if you could meet with fewer buyers, close more deals, and get realtors to send you leads because of your process — not despite it?

Jason Jacobs isn't playing the volume game the same way everyone else is. He’s doing 261 units a year in St. Louis. In this episode, he shares exactly how he does it — step by step.

In this episode of The Mortgage Rainmaker Podcast, Shayla sits down with Guild Mortgage superstar Jason Jacobs, who grew his production by 23% in a tough market—closing 261 loans in 2024. Jason breaks down his exact process, from how he coaches both clients and realtors, to why meeting every single borrower after pre-approval is his competitive edge. If you want a true behind-the-scenes look at what it means to be process-driven, referral-worthy, and relentlessly service-focused, this is your masterclass.

Are you ready to make it rain? Let’s do this!

What we talked about:

✨Why Jason insists on meeting every client face-to-face (via Zoom or in person)

✨The “4 Contingency Framework” he uses to help buyers win offers

✨How he structures every realtor meeting for impact (and repeat business)

✨Why a Circle of Trust text beats the old “just give them your number” handoff

✨What Jason does differently with post-close client events for referral gold

✨How coaching shaped his evolution — and what he's working on next

Guest Links:

Jason Jacobs at Guild Mortgage – Chesterfield, MO

Jason on Instagram

If you liked what you heard, leave me a five-star review and tell me what hit home for you!

PLUS—if you’re done chasing the next shiny idea and want real, proven strategies that actually move the needle, then it’s time to join my free weekly newsletter, Rainmaker Insider.

Subscribe now at shaylagifford.com and start leading like the Rainmaker you’re meant to be!

Connect with Shayla:

Shayla on Instagram:

https://www.instagram.com/shaygiff/

Shayla on LinkedIn:

https://www.linkedin.com/in/shayla-gifford-3019396/

Show Links:

Shayla's Website:

https://shaylagifford.com/

The Mortgage Rainmaker Podcast:

https://shaylagifford.com/podcast/

The Catalyst Coaching Community:

https://shaylagifford.com/catalyst/

Guild Mortgage:

https://www.guildmortgage.com/

7 | Why Losing It All Became my Superpower with Amber Coleman

Wed, 16 Apr 2025 03:00:00 -0700

What if the worst chapter of your life could unlock your greatest mission?

Hey there, rainmakers!

Amber Coleman has been a powerhouse at Guild Mortgage for years — but what you don’t see on the leaderboard is the hell she walked through to get here. I’ve watched her grow from 231 units to 435 in a single year — that’s an 89% increase, totaling $155M in volume. But her results are rooted in something bigger: pain, purpose, and passion.

In this raw, high-energy conversation, Amber shares the turning point that redefined her career: losing her home, her health, and nearly everything else in 2008 — and how that loss fueled her obsession with selling homeownership, not just loans.

We dig into the mindset that helped her bounce back, the strategies that actually moved the needle in 2024, and why being stretched to the edge was exactly what she needed to find her highest self.

If you’re building a business, rebuilding your life, or carrying a chip on your shoulder, this one is going to speak to you.

Are you ready to make it rain? Let’s do this!

What we talked about:

✨ Why “I sell homeownership” is more than a tagline — it’s a mission rooted in Amber’s personal loss

✨ How to inspire clients by sharing your own story, not just stats and scripts

✨ Amber’s mindset: competing with your highest self, not others

✨ The real cost of renting — and the emotional power of building stability

✨ How “weekly program pushes” replaced negativity with possibility in a tough market

✨ The reality behind 12-hour days, staffing challenges, and staying in alignment with your why

✨ Amber’s system for avoiding burnout: quarterly breaks, spiritual reminders, and honoring her past

Guest Links:

Guild Mortgage

Amber on LinkedIn

Amber on Instagram

If you liked what you heard, leave me a five-star review and tell me what hit home for you!

PLUS—if you’re done chasing the next shiny idea and want real, proven strategies that actually move the needle, then it’s time to join my free weekly newsletter, Rainmaker Insider.

Subscribe now at shaylagifford.com and start leading like the Rainmaker you’re meant to be!

Connect with Shayla:

Shayla on Instagram:

https://www.instagram.com/shaygiff/

Shayla on LinkedIn:

https://www.linkedin.com/in/shayla-gifford-3019396/

Show Links:

Shayla's Website:

https://shaylagifford.com/

The Mortgage Rainmaker Podcast:

https://shaylagifford.com/podcast/

The Catalyst Coaching Community:

https://shaylagifford.com/catalyst/

Guild Mortgage:

https://www.guildmortgage.com/

6 | Is Your Biggest Strength Holding You Back? with Mortgage Nerd Denise Donoghue

Fri, 11 Apr 2025 03:00:00 -0700

What if by holding on too tight...you’re holding yourself back?

Hey there, rainmakers!

This week I sat down with mortgage coach and powerhouse mortgage banker Denise Donoghue, aka The Mortgage Nerd, for a raw and inspiring conversation about growth, leadership, and the sometimes brutal journey of building a sustainable business.

Denise Donoghue, known as "The Mortgage Nerd," is one of Dallas’ top 3% producing mortgage professionals voted by D-Magazine.

We got real about what it means to be in the grind phase of your career—and why most people don't realize that you don’t graduate from it permanently.

Denise shared how burnout became a wake-up call, forcing her to rethink how she led, hired, and communicated with her team. She walks us through the pivotal moment she realized that doing it all herself wasn’t leadership—it was survival mode. And she talks us through how she was able to scale her success and manage a sizeable operation –

without the stress or the time-suck.

What we talked about:

✨ The “grind phase” is real—and it often returns. You’re never above doing the work.

✨ Burnout is a red flag, not a badge of honor.

✨ Leadership is about asking the hard questions and being open to feedback, even when it stings.

✨ Building a team means letting go of control and investing in training, not just hiring fast.

✨ You can’t scale a business if you’re still trying to do everything yourself.

Guest Links:

If you liked what you heard, leave me a five-star review and tell me what hit home for you!

PLUS—if you’re done chasing the next shiny idea and want real, proven strategies that actually move the needle, then it’s time to join my free weekly newsletter, Rainmaker Insider.

Subscribe now at shaylagifford.com and start leading like the Rainmaker you’re meant to be!

Connect with Shayla:

Shayla on Instagram:

https://www.instagram.com/shaygiff/

Shayla on LinkedIn:

https://www.linkedin.com/in/shayla-gifford-3019396/

Show Links:

Shayla's Website:

https://shaylagifford.com/

The Mortgage Rainmaker Podcast:

https://shaylagifford.com/podcast/

The Catalyst Coaching Community:

https://shaylagifford.com/catalyst/

Guild Mortgage:

https://www.guildmortgage.com/

5 | How I Grew A 9-Figure Mortgage Business: The Jimmy Parsons Playbook

Thu, 10 Apr 2025 03:00:00 -0700

What does it take to grow a $150 million mortgage branch and still show up with joy every day?

In this high-energy episode, I sit down with Jimmy Parsons — a producing branch manager, Elevate coach, and the guy behind the legendary Jimmy Text and Hammer 100 endurance challenge.

Jimmy breaks down how he built trust-based partnerships with 73+ realtors, scaled through coaching, and uses creativity (plus a touch of Bon Jovi charm ;-) to stay competitive in any market. If you’re ready to rewire your mindset, push past your comfort zone, and double your realtor referrals, this conversation is your playbook.

What we talked about:

✨ Jimmy helped over 180 families in a single year, producing $52M+ personally — while managing an additional $100M branch.

✨ He created “The Jimmy Text” — a simple daily market update that skyrocketed his visibility and referrals.

✨ His mindset shifted from “vendor” to “business partner” through coaching, leading to deeper, strategic realtor relationships.

✨ The “Hammer 100” challenge — 100 live convos in a day — became a mental toughness breakthrough for his team.

✨ Jimmy doesn’t time block like a robot — he moves intuitively but with intense focus on whatever role he’s stepping into.

✨ Coaching taught him to ask deeper questions, listen harder, and sell by solving—not pushing.

✨ He now teaches others to shut down the little voice that limits potential and lean into discomfort to unlock growth.

Are you ready to make it rain? Let's do this!

Guest Links:

If you liked what you heard, leave me a five-star review and tell me what hit home for you!

PLUS—if you’re done chasing the next shiny idea and want real, proven strategies that actually move the needle, then it’s time to join my free weekly newsletter, Rainmaker Insider.

Subscribe now at shaylagifford.com and start leading like the Rainmaker you’re meant to be!

Connect with Shayla:

Shayla on Instagram:

https://www.instagram.com/shaygiff/

Shayla on LinkedIn:

https://www.linkedin.com/in/shayla-gifford-3019396/

Show Links:

Shayla's Website:

https://shaylagifford.com/

The Mortgage Rainmaker Podcast:

https://shaylagifford.com/podcast/

The Catalyst Coaching Community:

https://shaylagifford.com/catalyst/

Guild Mortgage:

https://www.guildmortgage.com/

4 | How Coach Josh Sigman Helped Me From $300K to $1M+

Wed, 09 Apr 2025 15:00:00 -0700

From tuna and mustard to 240 loans a year — Josh Sigman’s story is wild. But what’s even wilder? How he helped me 3X my income, coached me through nursing a newborn, and changed the entire trajectory of my career.

I was six years into the mortgage business when I met Josh Sigman — exhausted, on the loan rollercoaster, and clinging to hustle as my only strategy. What I didn’t know then is that Josh would completely change my life.

This episode is incredibly special to me. Josh was my coach, mentor, and motivator — the one who called me out, lifted me up, and helped me go from a $300K-a-year earner to a $1M rainmaker.

What we talk about:

✨ How Josh built his business (and rebuilt his life after losing it all)

✨ The exact strategy he taught me to close 220+ loans in one year — with a newborn

✨ Why delegation is the choke point for so many top producers

✨ What it really means to lead with value in every relationship

✨ How he’s coaching 48 agents while still closing 20 loans/month

Josh doesn’t hold back. This episode is a masterclass in scaling as a technician and trust builder — and if you’re feeling like the industry has beat you down lately, this is the perspective shift you need.

Are you ready to make it rain? Let's do this!

Guest Links:

Legacy Mutual Mortgage

Instagram

If you liked what you heard, leave me a five-star review and tell me what hit home for you!

PLUS—if you’re done chasing the next shiny idea and want real, proven strategies that actually move the needle, then it’s time to join my free weekly newsletter, Rainmaker Insider.

Subscribe now at shaylagifford.com and start leading like the Rainmaker you’re meant to be!

Connect with Shayla:

Shayla on Instagram:

https://www.instagram.com/shaygiff/

Shayla on LinkedIn:

https://www.linkedin.com/in/shayla-gifford-3019396/

Show Links:

Shayla's Website:

https://shaylagifford.com/

The Mortgage Rainmaker Podcast:

https://shaylagifford.com/podcast/

The Catalyst Coaching Community:

https://shaylagifford.com/catalyst/

Guild Mortgage:

https://www.guildmortgage.com/

3 | Behind the Burn with Ben Newman: How to Fuel Your Success

Wed, 09 Apr 2025 08:00:00 -0700

What if your pain wasn’t holding you back—but was actually the fuel to everything you’re meant to become?

Hey there, Rainmakers!

This episode is straight-up fire. I sat down with powerhouse speaker and peak performance coach Ben Newman, right after he lit up the stage at our Guild Leadership Summit. And instead of keeping it surface-level, we dove deep—into pain, drive, legacy, and the kind of discipline it takes to build a life and business of purpose.

We talked about what it really means to be self-made, how our childhood pain became our fuel, and why the most successful people we know aren’t the most talented—they’re the most disciplined. You’ll hear both of us open up about the burn that drives us, the dark side of high performance, and how we’ve had to heal the hunger for approval so we could step into our full power.

This isn’t about motivation. It’s about truth, standards, and the hard-earned freedom to choose the life you want. Buckle up.

What We Talked About

✨ The real meaning of being “self-made” (and the price)

✨ Why people who’ve known real hard are the ones who rise

✨ How early pain creates a fire—and how to clean your fuel

✨ My own story of not feeling chosen—and how it shaped my hunger

✨ Why discipline is freedom (even if you used to rebel against it)

✨ The power of being chosen—and how we can give that gift to others

Guest links:

bennewman.net

Instagram: @continuedfight

The Burn Podcast

Burn Journal

If you liked what you heard, leave me a five-star review and tell me what hit home for you!

PLUS—if you’re done chasing the next shiny idea and want real, proven strategies that actually move the needle, then it’s time to join my free weekly newsletter, Rainmaker Insider.

Subscribe now at shaylagifford.com and start leading like the Rainmaker you’re meant to be!

Connect with Shayla:

Shayla on Instagram:

https://www.instagram.com/shaygiff/

Shayla on LinkedIn:

https://www.linkedin.com/in/shayla-gifford-3019396/

Show Links:

Shayla's Website:

https://shaylagifford.com/

The Mortgage Rainmaker Podcast:

https://shaylagifford.com/podcast/

The Catalyst Coaching Community:

https://shaylagifford.com/catalyst/

Guild Mortgage:

https://www.guildmortgage.com/

2 | How I Crush $100M+ in Sales as an Introvert with Sean Herrero

Wed, 09 Apr 2025 06:00:00 -0700

What if going broke was the best thing that ever happened to you..?

Hey there, Rainmakers!

In this episode, I sat down with the one and only Sean Herrero — a total technician turned $100M+ loan officer who’s done it his own damn way. Sean gets real about going broke in 2016, walking away from a cushy wholesale job, and rebuilding from the ground up as a solo LO with a serious mission: to do right by people, build trust through transparency, and prove that being yourself is your biggest business edge.

We talk about what it really looks like to scale as a control freak, how to embrace your own archetype (even if you’re an introvert), and why Mortgage Coach became his not-so-secret weapon. Plus, Sean opens up about how going all-in on authenticity changed everything — from attracting the right clients to reclaiming time with his kids.

This one’s for every loan officer who’s ever thought “I’m not a salesperson.” You don’t have to be. You just have to be YOU.

What We Talked About

✨ How losing it all became Sean’s turning point

✨ Why he refuses to “dumb it down” to fit in — and thrives because of it

✨ The hidden power of introverts in this business

✨ Scaling as a technician without sacrificing control or client experience

✨ Sean’s go-to script when clients start rate shopping

✨ His real reason for finally deciding to grow his team in 2025

✨ The surprising truth his son told him that brought him to tears

Are you ready to make it rain? Let’s do this!

Guest Links:

Cross Country Mortgage

Sean on Insta

Sean on LinkedIn

Sean on YouTube

If you liked what you heard, leave me a five-star review and tell me what hit home for you!

PLUS—if you’re done chasing the next shiny idea and want real, proven strategies that actually move the needle, then it’s time to join my free weekly newsletter, Rainmaker Insider.

Subscribe now at shaylagifford.com and start leading like the Rainmaker you’re meant to be!

Connect with Shayla:

Shayla on Instagram:

https://www.instagram.com/shaygiff/

Shayla on LinkedIn:

https://www.linkedin.com/in/shayla-gifford-3019396/

Show Links:

Shayla's Website:

https://shaylagifford.com/

The Mortgage Rainmaker Podcast:

https://shaylagifford.com/podcast/

The Catalyst Coaching Community:

https://shaylagifford.com/catalyst/

Guild Mortgage:

https://www.guildmortgage.com/

1 | From $15/hour to $4 Million Net Worth: Amanda Rea’s Journey

Wed, 09 Apr 2025 04:00:00 -0700

Hey there, Rainmakers!

In this episode I sat down with my former LOA turned powerhouse loan officer Amanda Rea, and together we unpacked a decade of grit, growth, and radical consistency. Amanda started working for me at $15/hour back in 2012 — and now she’s crossed $4 million in personal net worth, over $679 million in closed volume, and built a retention machine most Loan Officer’s only dream about.

But this isn’t just about numbers. It’s about mindset, discipline, and refusing to buy into excuses. Amanda was introverted, terrified of sales, and never imagined she’d thrive in this business — and yet she’s become one of the most dependable, productive, and profitable leaders in our industry. No fluff. Just the systems, perspective, and strategy that changed her life.

Whether you're brand new or 15 years in, you need this one in your ears.

What we talked about:

✨ Why Amanda said “yes” to the job everyone told her to turn down

✨ How she went from assistant to $100M+ loan producer

✨ Her “theme day” structure that keeps her pipeline alive

✨ What truly builds client trust and long-term retention

✨ Why she says this job isn’t “hard” — and what is

✨ Her bold 10x vision (and how she’s reverse engineering it)

Guest Links:

Are you ready to make it rain? Let’s do this!

If you liked what you heard, leave me a five-star review and tell me what hit home for you!

PLUS—if you’re done chasing the next shiny idea and want real, proven strategies that actually move the needle, then it’s time to join my free weekly newsletter, Rainmaker Insider.

Subscribe now at shaylagifford.com and start leading like the Rainmaker you’re meant to be!

Connect with Shayla:

Shayla on Instagram:

https://www.instagram.com/shaygiff/

Shayla on LinkedIn:

https://www.linkedin.com/in/shayla-gifford-3019396/

Show Links:

Shayla's Website:

https://shaylagifford.com/

The Mortgage Rainmaker Podcast:

https://shaylagifford.com/podcast/

The Catalyst Coaching Community:

https://shaylagifford.com/catalyst/

Guild Mortgage:

https://www.guildmortgage.com/

Are You Ready To Raise Your Game? Welcome to The Mortgage Rainmaker Podcast!

Tue, 18 Mar 2025 09:00:00 -0700

Hey there! I’m Shayla Gifford, and I’m so stoked you’re here!

What if business could be simpler, more fun, and wildly more successful—without the stress and chaos? That’s exactly what I’ve spent my career figuring out, and now I’m here to share it with you.

I started in this industry at 23, broke and terrified, hustling non-stop just to survive. As a Loan Officer I rode the rollercoaster of success and burnout, learning the hard way that working harder isn’t always the answer. But everything changed when I joined Guild Mortgage and made the shift from being a salesperson – to becoming a true Rainmaker—someone who creates opportunity, builds community, and leads with impact.

I’ll be sharing the mindset, systems, and strategies that helped me get here—and I’ll be bringing on some incredible guests to uncover the tools and strategies that allowed them to become the best version of themselves.

If you’ve ever felt like you’re grinding too hard for too little freedom, and you’re ready to take your mortgage game to the next level, this one’s for you!

Key Insights:

How I went from fear-driven hustle to strategic leadership.
The mindset shift that separates top performers from the rest.
Why building a strong culture matters more than just closing deals.
How to step into your ‘Rainmaker’ potential and create more opportunities.
The path to financial, mental, and time freedom – while also growing your business.

Let’s Connect!

I’d love to have you on this journey with me. Subscribe to the podcast, leave a review, and share it with someone who’s ready to raise their game! Let’s do this!

Connect with me on Instagram @shaygiff and check out shaylagifford.com for coaching, events, and even more resources.

Let’s make it rain! 💥