Digging into the facts, both of our guests highlight that it isn’t the seed oils themselves that are unhealthy; rather, it’s the ultra-processing that most bulk seed oils undergo. Sierra shares that Simply Sunflower Oil is the world’s first non-UPF verified cooking oil and that the brand is within the first 100 products to carry the new non-UPF verified seal.

What does the non-UPF seal aim to do? Dough shares insights from his panel at Natural Products Expo West, where he spoke with non-UPF founder Megan Westgate on what the seal means for the CPG Industry. Registered attendees can watch the session on demand in the Expo West app here.

Learn more about the differences in taste, flavor and nutrition between non-UPF seed oils and traditional oil processing in this week’s episode.

Enjoy our vodcasts here or on YouTube. Prefer to tune in via podcast? Join us on Spotify or Apple Podcasts.

Thank you to our sponsors, Om Mushroom Superfood and Bimbo Bakeries USA.

In this episode:

0:15 – Thank you to our sponsor Om Mushroom Superfood.

0:58 – Welcome to our guest, New Hope Network Senior Retail Reporter, Douglas Brown.

2:24 – Are seed oils actually bad for you? Is seed oil ultra-processed?

3:59 – If seed oils are vilified, are nuts on the outs, too?

4:55 – Founder of non-GMO and non-UPF verifications, Megan Westgate, shared the story behind the seals with Doug during a session at Expo West.

5:55 – Simply Sunflower oil is one of the first 100 products to carry the non-UPF seal.

6:45 – Thank you to our sponsor Bimbo Bakeries USA.

7:28 – Welcome to our interview guest, Sierra Forest, part of the family behind the brand Simply Sunflower Oil.

8:45 – Simply Sunflower Oil is the world’s first Non-UPF verified cooking oil.

10:10 – Instead of vilifying certain ingredients or food, we should be wary of the ultra-processing that goes into them.

10:58 – The taste and smell of non-UPF verified cooking oil is different from even organic oils.

13:36 – Simply Sunflower Oil is produced in an independent processing facility, so there are no risks of cross-contamination with other allergens.

An interesting piece of the puzzle is how different generations engage with the trend. Younger generations may be more likely to buy into the “biohacking” health tech, while others are focusing on optimizing their healthspan and quality of life as they age. Wearables, with real-time data and supplements, appear to be part of the mix.

Listen to this episode for more information about NBJ’s now available Healthy Aging Report and what trends brands and retailers need to know to stay relevant and meet the different consumers taking part in this condition.

Thank you to our sponsors, Om Mushroom Superfood and Bimbo Bakeries USA.

Enjoy our vodcasts here or on YouTube. Prefer to tune in via podcast? Join us on Spotify or Apple Podcasts.

In this episode:

0:14 – Thank you to our sponsor Bimbo Bakeries USA.

0:52 – Welcome to Erika Craft, Nutrition Business Journal senior research analyst!

1:50 – Erika is here to share about the supplements she saw at Natural Products Expo West that related to the healthy aging trend.

2:13 – SupplySide Global 2023 is where Erika saw the longevity, healthy aging and health span trend begin.

4:55 – There is some overlap between the trends of healthy aging and beauty from within. Some ingredients, like collagen, can fall under both.

6:08 – What does healthy aging mean to our hosts?

7:29 – Thank you to our sponsor Om Mushroom Superfood.

8:16 – NBJ’s Healthy Aging report is out now. It is a category they have been tracking since 2024.

8:55 – Healthy aging is the fastest-growing condition that NBJ tracks out of all of its conditions, growing at almost 13%, more than double the market overall. Expected to stay in double-digit growth.

9:58 – Who does NBJ see as the target consumer or generation for the market?

10:20 – What do younger consumers want out of the healthy aging market?

10:43 – Older generations are looking for something different.

11:00 – Are consumers buying into biohacking like red light therapy and body scans?

12:00 – Creatine is seeing growth because of its benefits for multiple demographics

13:15 – Five years ago, the big ingredient was resveratrol, but we’re seeing a shift to other ingredients like NAD precursors, Coq10 and Omega 3s.

14:00 – Healthy aging is a hard category to define. How does NBJ define the category to track it?

16:27 – Predictions for what the next big trend will be from our guest.

17:30 – Purchase the Healthy Aging report or reach out to Erika Craft on LinkedIn for questions about the report.

Since its founding in 2014, A Greener World has been dedicated to promoting sustainable agriculture. Emily shares insights into their mission to create a world where farming benefits people, animals and the environment, emphasizing integrity and transparency at every step.

Listeners will gain a deeper understanding of A Greener World's certification programs and how the organization collaborates with brands and retailers to drive meaningful change.

Want more content like this? Check out A Greener World's session, "Consumer Values are Reshaping Meat and Dairy. Are You Ready?" available on demand in the Expo West app to learn more about their practical solutions for agriculture.

To learn more about A Greener World, visit their website.

In this episode:

1. 0:20 – Welcome to our guest, Emily Moose!
2. 0:36 – Why and how was A Greener World started
3. 1:05 – AGW is still the only pasture-based welfare label on the market.
4. 1:27 – What are the key components of the AGW mission, and how do they impact your mission?
5. 2:16 – Give us a walk-through on your different certifications.
6. 3:50 - What is the certification process like?
7. 5:19 – We know third-party certifications are important these days. How does AGW work with brands and retailers?
8. 6:48 – Consumer values are reshaping meat and dairy. How did your session at Expo West touch on that, and how does it tie into AGW’s mission?
9. 7:48 – What’s the best way to connect with A Greener World?
10. 8:03 – Watch A Greener World’s session, “Consumer Values are Reshaping Meat and Dairy. Are you Ready?”, on demand in the Expo West app.

Meredith Kaufman and Adrienne Smith, the duo behind our NEXTY Award program, share about our 2026 NEXTY Editor’s Choice Award winners: The Republic of Tea's Regenerative Organic Certified® Assam Black Tea, Papa Mountain's Sweet Potato & Herb Bread Rolls, and Ulu Foods' Chia & Sea Salt Breadfruit Bites.

This week, Adrienne Smith talks with Christina Tucker, Minister of Enlightenment from the Republic of Tea. This iconic tea brand invites drinkers to live “sip by sip, not gulp by gulp” and live in the moment. The brand’s Regenerative Organic Certified® (ROC) Assam Tea was nominated as a finalist in the People-Forward category and awarded a 2026 Editor’s Choice NEXTY Award. ROC products are certified by the Regenerative Organic Alliance to build soil health, ensure equity for farm workers, empower farmers and improve animal welfare through a holistic farm-based, brand-driven certification.

The Republic of Tea currently has three Regenerative Organic Certified SKUs: Assam iced tea pouches, traditional Assam and a Tulsi tea, with plans to expand in the future. At Expo West this year the brand introduced a few new additions to its lineup, including double-green matcha teas and “super shroom” mushroom tea blends.

Congratulations to our three NEXTY Editor’s Choice Award winners! Read more about them on NewHope.com.

Thank you to our sponsors A Greener World, Advantage Solutions, FreislandCampina Ingredients, Daabon and Lakanto. In this episode:

1. 0:23 - Our new interview series highlights recordings from the CPG Content Creation Studio at Natural Products Expo West 2026.
2. 1:18 - What is a NEXTY Editor's Choice Award and how does a brand get one?
3. 3:18 - We had three NEXTY Editor's Choice Award winners this year.
4. 4:56 - Thank you to our sponsor Lakanto.
5. 5:28 - Thank you to our sponsor Advantage Solutions.
6. 6:10 - Welcome, Christina Tucker, Minister of Enlightenment at The Republic of Tea!
7. 8:25 - The Republic of Tea's NEXTY finalist product is an Assam Black Tea in the People Forward category.
8. 10:52 - Thank you to our sponsor Daabon.
9. 11:26 - Thank you to our sponsor FrieslandCampina Ingredients.
10. 11:50 - The Republic of Tea has three Regenerative Organic Certified® SKUs, with more on the way.
11. 12:42 - Retailers and consumers have embraced the ROC certification on these teas.
12. 13:25 - Shopping cart staples like iced tea, black tea and green tea are a great way to get ROC awareness out there.
13. 14:42 - Check out these new launches brewing at The Republic of Tea, with trending flavors and ingredients.
14. 16:55 - Thank you to our sponsor A Greener World.

https://www.newhope.com/nexty-awards/2026-natural-products-expo-west-nexty-award-winners

https://www.republicoftea.com/collections/regenerative-organic-certified-tea

https://www.linkedin.com/in/adrienne-smith-9191181a/

https://www.linkedin.com/in/meredith-kaufman-687687108/

These interviews were recorded before these brands knew they were NEXTY Award winners. That big reveal would come later in the week during our NEXTY Awards Ceremony. If you listen closely, you can tell that Adrienne is having a hard time keeping the secret!

Adrienne talks to Ilay Karateke, co-founder of Bezi, and Cameron Martino, ceo of Leaven Foods. For more information on these incredible brands, listen to this week’s episode!

Thank you to our sponsors, A Greener World, Lakanto, Daabon, Advantage Solutions and A Greener World.

Enjoy our vodcasts here or on YouTube. Prefer to tune in via podcast? Join us on Spotify or Apple Podcasts.

In this episode of The Natural List, hosts Adrienne Smith, Erika Craft and Nancy Coulter-Parker share their raw, unfiltered thoughts from the last day of the show. A little sleep-deprived but full of energy, they dive into the trends that caught their attention, the products they can’t stop thinking about, and the moments that made this year’s Expo unforgettable.

From the big-picture shifts shaping the market—like women’s health and seed oil-free snacks—to the small but mighty innovations redefining categories, this episode is your backstage pass to the trends that will drive natural products forward in 2026 and beyond.

Thank you to our sponsors FrieslandCampina Ingredients, A Greener World, Daabon, Advantage Solutions and Lakanto.

Enjoy our vodcasts here or on YouTube. Prefer to tune in via podcast? Join us on Spotify or Apple Podcasts.

Eric shares the story of FrieslandCampina Ingredients, a Dutch company with over a century of expertise in dairy. Recently, the company expanded its footprint in the U.S. market through the acquisition of Wisconsin Whey Protein. As a nutrition-focused company, FrieslandCampina Ingredients has been dedicated to maximizing the potential of dairy, particularly in the realm of high-quality ingredients. Eric explains, “We say that we like to get the most out of life, always. And we know dairy is a big part of that.”

FrieslandCampina Ingredients is a global leader in the protein and prebiotics sectors, serving industries such as performance and active nutrition, medical nutrition, and early life nutrition. The company’s hallmark “grass-to-glass” supply chain ensures quality and transparency, which customers value deeply. Eric highlights, “When they work with our ingredients, they know they’re going to be getting consistency in how the products function as well as consistency in quality of the protein.”

To learn more about FrieslandCampina Ingredients, visit their website.

This year’s keynote takes place on Wednesday, March 4, from 8:30 to 10:00 AM in the Marriott Marquis Ballroom. The programming features voices from across the industry, leading with data, trends, product innovation and more that will help forecast the future of the natural and organic products industry.

Moderated by Adrienne Smith, the keynote will include a panel discussion with Seth Goldman, Pat Sheridan, Alyssa Vescio and Gary Hirshberg, offering diverse perspectives on the state of the industry today and their visions for the next five years. Additionally, Bill Geibler of Nutrition Business Journal, Kathryn Peterson of SPINS, and Nicolas McCoy of Whipstitch Capital will present the latest data and market analysis to guide the industry forward.

With 45 years of history behind us and a future full of opportunity ahead, this year’s State of Natural keynote promises to be a must-attend event for anyone invested in the evolution of natural and organic products. Tune in to this week’s episode of The Natural List for a sneak peek at what’s in store in Anaheim and how this keynote will set the stage for the next chapter of our industry.

Learn more about Expo West here!

Thank you to our sponsors Lakanto, FrieslandCampina Ingredients, A Greener World, Advantage Solutions and Daabon.

Jessica shares her optimism for the future of the snack category, which is projected to grow 5-7%, and emphasizes how The Snack Lab helps attendees stay ahead of key trends. From “Snack-ros” (macros in snacks) and freeze-dried innovations to the rise of cleaner candy that combines indulgence with nostalgic simplicity, this activation is a must-see. Located on Level 3 of the ACC, The Snack Lab & Hot Products pavilion is a vibrant hub for discovering new exhibitors and brands redefining what snacking means in 2026. Tune in to the full episode for an exclusive preview of this exciting activation and the snack trends you’ll spot on the Expo West show floor!

Learn more about Expo West here!

Thank you to our sponsors Lakanto, FrieslandCampina Ingredients, A Greener World, Advantage Solutions and Daabon.

Jeff shares the story of Lakanto’s beginnings in Japan, where monk fruit—a sweetener 260 to 300 times sweeter than sugar—was discovered. What makes monk fruit so unique is that it doesn’t impact glucose levels, making it a powerful tool for reducing sugar consumption without sacrificing taste. Lakanto’s mission is clear: help people cut down on sugar and make healthier choices easier.

The conversation also highlights Lakanto’s investment in the southeastern China region where monk fruit is grown. Jeff explains how the company has supported the local community by improving infrastructure, adopting sustainable farming practices like reforesting and ensuring pesticide-free cultivation. These efforts reflect Lakanto’s commitment to doing business responsibly.

Lakanto’s latest innovation, one-third sweeteners, combines monk fruit with cane, date and coconut sugars to reduce sugar usage while keeping the flavor people love. With products available at major retailers like Walmart, Kroger, Publix and Whole Foods, Lakanto is making it simple for consumers to take steps toward healthier living.

Learn more about Lakanto’s mission and products by visiting their website.

What ingredients, products and consumer shifts will take center stage this year? Jessica and Adrienne highlight the trends gaining momentum, the unexpected innovations making waves and the emerging categories redefining natural CPG. They also highlight what they’re most excited to see, from accessibly-priced ROC pantry staples and gut health innovations to clean beauty and the evolution of personalized wellness.

Whether you’re attending the show or following along from afar, this episode is your sneak peek at what’s new in natural CPG. Tune in now and get ready for the biggest week in natural products—happy trendspotting!

Learn more about Expo West: https://www.expowest.com/en/home.html

Thank you to our sponsors Lakanto, FrieslandCampina Ingredients, A Greener World, Advantage Solutions and Daabon.

U.S. state of commerce TNL mention: https://www.linkedin.com/posts/barbara-thau-487a76b_experts-share-key-trends-impacting-business-activity-7421898759254528000-I-s2?utm_source=share&utm_medium=member_desktop&rcm=ACoAACjesLIBtyABmBXa-bqFnAnQJ27TIdBa65o

What is INFRA? The newly B-Corp certified Independent Natural Retailers Association is a purchasing cooperative of independent organic and natural food and wellness retailers serving hundreds of communities across the U.S., the District of Columbia and Puerto Rico. Providing peer support, operational excellence and offering purchasing power to its members, which now includes 390 members and 650 storefronts, the organization collectively generates $3.3 billion in sales. INFRA's exclusive brand, The Good Collective, was newly launched to strengthen member stores and includes several product lines supported by new consumer marketing initiatives intended to drive awareness and support for member stores.

Pat provides an update on INFRA's strategic focus on leveraging data to empower its members and creating business intelligence dashboards, enabling independent retailers to access insights typically available only to larger chains. These tools aim to help members optimize inventory, identify top-selling products and improve profitability. He also reflects on the resilience of independent natural retailers, noting that Infra stores have consistently outperformed the broader natural channel for 36 consecutive months. Looking ahead, he envisions continued growth and innovation for INFRA, emphasizing the importance of supporting independent retailers as the heart of the natural products industry. Listen now!

Thank you to our sponsors Daabon, A Greener World, Advantage Solutions, Lakanto and FrieslandCampina Ingredients.

In this episode:

1. 0:00 - Thank you to our sponsors!
2. 0:14 – Welcome to our guest, Pat Sheridan, CEO and president of INFRA
3. 0:44 – Thank you to our sponsor, FrieslandCampina Ingredients.
4. 1:07 – Thank you to our sponsor, A Greener World.
5. 1:43 – Pat discusses his experience being a first time NEXTY Award judge.
6. 4:02 – Pat’s favorite categories surprised him with flavor evolution and taste.
7. 5:49 – INFRA’s journey to B-Corp certification
8. 6:41 – INFRA’s growth and support network
9. 7:52 – INFRA recently launched its own brand, The Good Collective, aimed at supporting INFRA stores.
10. 8:51 – 2026 goals include consumer marketing for The Good Collective brand to drive consumers to INFRA stores.
11. 9:25 – What kind of support do member stores get from INFRA?
12. 10:27 – Thank you to our sponsor, Lakanto.
13. 11:10 – Thank you to our sponsor, Advantage Solutions.
14. 11:59 – Pat’s experience in data is informing INFRA’s new business intelligence dashboards, which are designed to serve member stores with insights and suggestions to increase profits.
15. 14:18 – Where is INFRA heading in the next five years?
16. 16:15 – INFRA stores have outperformed natural channel stores every four months over the last 36 months.
17. 16:59 – Give Pat’s band a listen! The Mediocritones.
18. 17:17 – Thank you to our sponsor, Daabon.

The conversation delves into how brands can identify and address white space on shelves, demonstrate retail readiness and leverage digital buzz to drive in-store performance. Megan shares actionable insights on building differentiation, creating value for consumers, and using cost-effective strategies like sampling to boost early velocity and repeat purchases. With a focus on navigating retail and scaling effectively, this episode is a must-listen for founders looking to break through in the competitive natural and organic products market.

In this 10-minute interview, Megan shares some of the key reasons emerging brands should consider partnering with Advantage Solutions. Their comprehensive support system that spans ideation, commercialization and retail execution ensures brands are prepared to scale effectively from pre-revenue to $100 million in sales. The brand's wide variety of tailored solutions help brands navigate challenges, differentiate themselves and achieve sustained growth in the competitive natural products retail landscape.

Learn more about Advantage Solutions here.

This week's dynamic discussion offers a behind-the-scenes look at the rigorous judging process and the exciting trends poised to impact our industry. Audarshia shares what she's personally looking forward to seeing more of, like fermented foods, K Beauty and sexual health products. This episode is packed with valuable insights for anyone interested in the evolving landscape of health and wellness.

To hear more about the standout products and trends, and to catch the full conversation, be sure to listen to or watch this episode of The Natural List.

Winners of the 2026 NEXTY Awards will be announced at Natural Products Expo West at 6-7:45 p.m. Thursday, March 5, in the Marquis Ballroom at the Marriott. If you can't attend in person, the NEXTY Award Ceremony and Celebration will be livestreamed and recorded.

Thank you to our sponsors Daabon, A Greener World, Advantage Solutions, Lakanto and FrieslandCampina Ingredients.

In this episode:

· 0:00 - Thank you to our sponsors!

· 0:19 - Welcome to our guest, Audarshia Townsend, content director of SupplySide Food and Beverage Journal

· 0:48 - Recap of NEXTY finalist judging so far

· 1:44 – Thank you to our sponsor, FrieslandCampina Ingredients

· 2:08 – Thank you to our sponsor, A Greener World

· 3:29 - Predictions for the supplement category judging

· 3:55 – We’re excited about all of the women’s health ingredients and products

· 6:02 – Having judges from various parts of the industry leads to interesting discussions and better outcomes

· 7:09 – Sustainable packaging and values are a priority for natural retailers, consumers

· 8:05 – Thank you to our sponsor, Lakanto

· 8:47 – What changes have you seen over the last 4 years of NEXTY Judging? Transparency, clean labels and storytelling on packaging

· 10:56 – What’s next for the beverage category?

· 12:15 – So much changing with alternative sweeteners, going back to basics

· 13:00 – Global flavors are still strong, Indian flavors across categories

· 13:50 – Korean flavors and influence are strong, including K Beauty

· 14:28 – Audarshia’s outlook on what’s next: Sexual wellness, gut health and pro-, post- and prebiotics

· 16:48 – Thank you to our sponsor, Daabon

· 17:11 – Thank you to our sponsor, Advantage Solutions Enjoy our vodcasts here or on YouTube. Prefer to tune in via podcast? Join us on Spotify or Apple Podcasts.

In this 10-minute interview, Alex shares the inspiring story of Daabon USA, a family-owned, fourth-generation business that has been a pioneer in organic and sustainable agriculture since 1914. From achieving the world’s first ROC Gold Level Certification to launching carbon-neutral palm oil, Daabon’s values of respect, responsibility and passion shine through in every aspect of their operations. You’ll also learn about their innovative AMPO (American Palm Oil), a non-GMO hybrid oil that offers superior stability, sustainability and health benefits compared to seed oils and standard palm oil.

It's clear that Daabon’s impact goes beyond sustainability. Alex highlights the company’s dedication to empowering women in their communities through job creation, entrepreneurial workshops and income diversification initiatives. This episode is a must-listen for anyone passionate about conscious business practices and the future of natural products.

Learn more about Daabon USA by visiting their website.

In this episode

0:26 - Welcome to our guest, Alex Davila!

0:39 - Tell us more about how Daabon got started and a little background on the company.

2:05 - Can you speak more about Daabon's value system, including its sustainable initiatives?

3:15 - Daabon was the first palm oil company in the world to achieve Regenerative Organic Certified (ROC) gold-level certification.

4:44 - Daabon is 100% vertically integrated from farming to final marketplace.

9:58 - What is AMPO (American palm oil) and what are some of its key benefits over standard palm oil?

6:48 - Daabon is a strategic partner of the seed-oil-free alliance. What are the benefits of AMPO over seed oils?

8:01 - Tell us more about elevating women in Daabon's workforce.

8:32 - The key to female empowerment is diversification of family income, so Daabon prioritizes various opportunities for women to be involved in the business.

The duo then discusses recent acquisitions, including Good Culture and Vitacost, exploring how the post-Ozempic economy is driving investor interest in food tech and GLP-1 adjacent categories. On a similar note, the Oura Ring and Fullscript partnership underscores the growing emphasis on holistic wellness, personalized health data and the integration of these practices into traditional healthcare systems.

Our hosts pose the question: Is “Dry January” still happening? With consumers drinking less overall, functional beverages are on the rise. These drinks not only avoid alcohol but also deliver added health benefits, reflecting a broader shift toward more mindful consumption habits.

Finally, the hosts examine the updated food pyramid, highlighting shifts in key categories like alcohol recommendations, protein, fats and carbs. They also discuss the broader implications for nutrition, food policy and the environment. Dr. Jessica Knurick, keynote speaker at Expo West, will delve into these topics and more in her talk, “The Future of Food,” sparking excitement about the evolving role of food policy and nutrition in our society.

Thank you to our sponsors, Daabon, Lakanto, A Greener World, FrieslandCampina Ingredients and Advantage Solutions.

New to Expo West on March 3 is the CPG Innovation Summit, a space designed to connect brands of all sizes and foster collaboration. Keynote speakers Jason Buechel, Whole Foods Market CEO, and Mark Bittman, New York Times columnist and food advocate, will share their perspectives on the future of food and retail. Workshops during the day will dive into topics like AI in marketing, the evolving retail landscape and how brands can adapt to meet consumer demands while scaling their products to reach more people.

Getting your brand in front of the right people is central to Expo West's mission, so we're bringing back Pitch Slam: Stories Rooted in Innovation and a brand new event, The Deal Room, an investment-focused pitch brought to you by Nutrition Capital Network. Programming throughout the week will cover sustainable business practices, organic systems, wellness policy and more, ensuring attendees leave with actionable strategies to drive change in the industry.

This episode is packed with insights to help you listen, learn and adapt your strategies for the future. Learn more and register for Expo West 2026.

This episode is sponsored by Advantage Solutions, Lakanto, Daabon, FrieslandCampina, and A Greener World.

One of the biggest surprises? The “Meat alternative” category is dwindling, while the “Dairy alternative” category continues to boom. Values-based categories, like “Planet-forward” and “People-forward” products, are stronger than ever, with regenerative organic and biodynamic certifications leading the charge. Meredith shares her excitement about the growth of these categories, which now span everything from sweet and salty snacks to oils and more.

This year, a new NEXTY category—Product design and storytelling—celebrates brands that excel in creating visually appealing packaging while telling compelling stories. Adrienne and Meredith discuss their excitement about the traction this category is gaining in its first year, as the Natural Products Industry has always had a strong connection to beautiful, informative packaging.

Looking ahead, the NEXTY Finalist judging panel in January will bring together the largest and most diverse group of industry experts ever, including investors, branding professionals, academics and founders of acquired brands.

Tune in to hear all the insights and surprises from this year’s first round of NEXTY judging and learn what’s next for the natural products industry.

This episode is sponsored by Advantage Solutions, A Greener World, Daabon, Lakanto, and FrieslandCampina Ingredients.

This week's episode is sponsored by Premier Research Labs. Learn more here: https://prlabs.com/

Co-hosts Jessica Rubino and Adrienne Smith walk through the 10 trends predicted to make waves in the CPG and natural products industry in the coming year. Now is the time to start thinking about your 2026 planning, and these trends aren't just predictions—they're grounded in real data from Nutrition Business Journal, hands-on observations from major industry events like Expo West and Newtopia Now and comprehensive market intelligence gathered by our New Hope Network team to help brands stay ahead of the curve.

According to New Hope Network's Nutrition Business Journal (NBJ), the industry’s size has more than tripled since 2007, reaching an impressive $325 billion in 2024—with projections to hit $343 billion this year. And with so many entries into the market, one thing is clear: The most successful brands can differentiate their offerings both on the shelf and behind the scenes through value propositions that go beyond pure profit to also support people and planet.

Watch the full episode to learn what these top 10 natural products trend predictions are and see product examples that are already bringing them to life.

In this episode:

1:10 - What’s new with this year’s trends

2:12 - The expertise behind these trend predictions

3:25 - Macro forces driving our industry inform these trends: Relationships and systems-based approaches to business models doing good

4:42 - Trend #1 Broth reimagined: Functional, delicious and oh so easy to enjoy

6:55 – Trend #2 Frozen dairy bonanza, emphasis on the dairy

8:22 – Trend #3 Condiment mania: A great way to try different flavors and get hooked

12: 16 – Trend #4 Multifunctional beverages bundle many benefits within a single bottle

13:44 – Trend #5 Nutrient-dense convenience: Bars are the OG, but innovation is happening from freezer to savory smoothies.

15:39 – Trend #6 Harnessing hormones: Products are innovating to manage hormones in new ways. Social media trends are raising awareness

17:51 – Trend #7 Primal products: Tallow renaissance, massive growth in animal-based products and consumers choosing responsible meats more often

20:32 – Trend #8 Fantastical wellness leaves space for fun and feeling good in their branding and consumer

22:30 – Trend #9 Clean beauty broadens reach, narrows focus to the unique needs of consumers

25:11 – Trend #10 Home sweet homemade products bring artisanal production techniques in convenient packaging

26:51 – Did we leave out a trend you loved? Let us know!

Enjoy our vodcasts here or on YouTube.

This episode was originally published on February 24th, 2025.

Co-hosts Jessica Rubino and Adrienne Smith take listeners on a flavorful journey through some of the most exciting ready-to-drink (RTD) beverages in the natural products space. From functional sodas and sparkling waters to exotic mocktails and tea-wine blends, they sample a mélane of beverages, driving the future.

Tasting products from 2025's NEXTY Awards finalists, Jessica and Adrienne spotlight drinks that push the boundaries of flavor, function and sustainability. They dive into intriguing flavors, organic certifications and the rise of multifunctional beverages promising more than just refreshment. Sip along as Jessica and Adrienne taste-test their way through some of the most buzzworthy beverages in natural CPG—tune in now to see which drinks made a lasting impression!

This episode is sponsored by Premier Research Labs. Learn more here: https://prlabs.com/

In this episode:

1:15 – RTD beverages galore: mocktails, flavored waters, alternative colas and functional drinks.

4:20 – Fresh Fizz Sodas: Sample jalapeño limeade and date cola—spicy, subtle, and naturally sweet.

7:45 – A fermented flavor explosion: Cherry vanilla craft soda from NIRA.

10:45 – Hydrogen-infused hydration: oHy’s sparkling water claims calm confidence—does it deliver?

11:45 – Sparkling energy with a twist: heywell blends energy and hydration in a citrusy sip.

13:45 – Beautiful and bubbly: AMABIE’s Energy blends yuzu and honey with gorgeous packaging.

15:10 – Yerba mate innovation: Guayaki’s Cherry Jubilation brings nostalgic vibes with a functional flair.

17:10 – Afterglow in a can: Free AF’s Whisk#y Ginger—can an NA drink match the real thing? 18:30 – Wine and tea’s meet-cute: Enter Tethos’ Sauvignon Blanc tea.

20:25 – A tropical escape made RTD: Mocktail Club’s Bali Breeze take you to the beach.

21:45 – An adaptogenic adventure: FANKEE’S Italian Sparkling Beverage, where mango meets mushrooms.

23:35 – Meet ultra-hydration favorite: WTRMLN ADE!

The conversation delves into the factors influencing these projections, particularly the overall economy's impact on consumer purchasing behavior. Despite economic challenges, consumers continue to prioritize supplements for their health, even amid price hikes. The report also notes that the current economic climate is unlikely to mirror the drastic pullbacks seen in 2022. Erika emphasizes the importance of understanding consumer segments—general versus premium supplement users—and tailoring strategies accordingly.  

Don’t miss this insightful episode packed with actionable data and expert perspectives. Tune in now to learn how the NBJ report can help you stay ahead in the ever-evolving supplement industry! 

From the resilience required to navigate tariffs to the mainstreaming of natural products through initiatives like Make America Healthy Again (MAHA), this episode dives deep into the forces driving growth and innovation. Jessica and Adrienne explore the top categories driving growth, which products saw investment this year and the categories that are projected to keep growing in 2026 and beyond.  

Tune in for insights into how innovative distribution and retail models are empowering early-stage companies, the impact of GLP-1s our industry and the transformative role of AI in marketing, branding and compliance. While AI continues to make waves, a key focus of the conversation is around how brands and retailers can use it to deepen the in-person connections that make our industry so great. And of course, we can’t forget, protein and fiber were huge this year. What will the “big” macro be in 2026? Whether you're an industry insider or a curious consumer, this episode offers a compelling look at the trends that shaped the past year of health and wellness and how they’ll influence the future. 

Co-hosts Jessica Rubino and Adrienne Smith are joined by NCN Investment Business Development Manager Jennifer Pfeifer to explore how NCN fosters meaningful connections between brands and investors, while also unpacking the generational drivers behind the health span trend. 

Listeners will gain insights into the mentorship and community-building that NCN provides, as well as the innovative brands and products that are capturing investor attention. Functional beverages, supplements and health span innovations are at the forefront of investor interest, with a focus on partnerships built on collaboration that go beyond just financial backing. The emphasis on partnership—where investors contribute both expertise and funding—is key to NCN’s success. 

Our hosts and guest also explore the health span conversation, sharing insights into how different generations are engaging with health span and the unique opportunities that creates for brands to meet evolving consumer needs.  

This episode is sponsored by Premier Research Labs. To learn more, visit their website. https://prlabs.com/  

Enjoy our vodcasts here or on YouTube. Prefer to tune in via podcast? Join us on Spotify or Apple Podcasts.  

Jessica and Adrienne welcome special guest Meredith Kaufman, editor at New Hope Network, for an engaging conversation about brands that embody gratitude 365 days a year. Together, they explore Meredith's curated gallery of standout companies: Those with mission woven into their DNA, brands committed to charitable giving and everything in between. 

What does it really mean to be "mission-driven" in today's marketplace? While our industry naturally gravitates toward creating healthier products for people and planet, there's a beautiful spectrum of ways to build purpose into your business model. Tune in to discover how these brands are redefining what it means to do well by doing good. 

Watch until the end of the episode where the hosts also preview the upcoming CPG Innovation Summit, a brand new event coming to Expo West 2026. They discuss how different perspectives are shaping what innovation means in the natural products industry, highlighting the importance and timeliness of an event like this.

Whether you're tracking investment trends, exploring brand positioning strategies, or seeking inspiration for product development, this episode has something for you. Listen to

The Natural List to stay up to date on what's driving today's natural products market. Add the show to your weekly rotation, because upcoming The Natural List episodes will feature more details on keynote speakers, Expo West updates and additional CPG Innovation Summit announcements coming soon. This episode is sponsored by Premier Research Labs. To learn more, visit their website.

Jessica and Bill attended the event, which took place from October 27–30, 2025, at the Mandalay Bay Convention Center in Las Vegas, Nevada. Fresh from the trade show floor, Jessica and Bill share their firsthand insights into the most compelling trends shaping the natural products industry, including the rising prominence of the ingredient Shatavari and how brands are innovating to capture the attention of health-conscious Gen Z consumers. 

The conversation dives deep into the evolving landscape of healthy aging, exploring how the industry is reframing conversations around longevity and wellness to resonate with different demographics. The hosts also discuss the newly released theme of the 2025 NBJ Summit that encompasses industry experiences.  

Whether you're an industry professional or simply passionate about natural health trends, this episode delivers valuable insights straight from one of the industry's most important gatherings.  

This episode is sponsored by Premier Research Labs. To learn more, visit their website.

The conversation kicks off with pop culture and industry observations before shifting focus to the notable transformation happening in dairy investments. With the Nutrition Business Journal (NBJ) predicting that dairy will account for 15% of total natural and organic product industry sales in 2025, this episode unpacks the key drivers behind this growth trajectory and why investors are on board.

Whether you're tracking natural product investment trends or exploring opportunities in the dairy space, this episode delivers actionable intelligence on one of 2025's most dynamic growth categories.

This episode is sponsored by Premier Research Labs. To learn more, visit their website.

In this episode:

0:00 – Pop culture trend recap

0:51 – 17-free nail polish update: Ella and Mila vs Mineral Fusion comparison

2:50 – New Hope Network’s 2026 Trend Predictions dropped on October 20th. Let us know if we missed any!

3:20 – Dairy ranks second in terms of growth in 2024, on track for the same in 2025

4:04 – Nutrition Capital Network (NCN) Fall Event happening November 12th, 2025

5:00 – How regenerative and sustainable dairy companies are attracting major investment

5:30 – Nutrition Business Journal (NBJ) predicts that dairy will account for 15% of total natural and organic product industry sales in 2025

5:52 – Chobani's massive $650M investment round in October 2025

6:20 – Strauss Family Creamery's Series B funding with Grounded Capital leadership

8:32 – NBJ data revealing dairy's projected top 3 growth status through 2029

9:20 – Painterland Sisters' successful seed funding and their strategy of perfecting basic flavors

12:14 – Alec's Ice Cream, a brand focused on sustainability, storytelling and strategic partnerships, secured $11M funding in Series A round led by Imaginary Ventures

14:24 – Read Mike Dovbish's comprehensive analysis on newhope.com here.

Enjoy our vodcasts here or on YouTube.

As the host of the podcast "Shelf Sense, the stories behind our stuff," Cynthia brings unique insights into how today's young consumers approach health, wellness and brand authenticity. She has also contributed to NewHope.com in the past, discussing chemical concerns in plastic packaging. https://www.newhope.com/business-management/4-tips-to-get-ahead-of-chemical-concerns-in-packaging 

Today’s conversation goes deep into Gen Z's data-driven mindset, their quest for transparency, and their complex relationship with trust in an era of information overload and social media.  

Through Cynthia’s experience talking with and teaching Gen Z students, this conversation discusses her perspective on the habits of these consumers. This generation is redefining what it means to make informed purchasing decisions in the natural products space. 

Now is the time to start thinking about your 2026 planning, and these trends aren't just predictions—they're grounded in real data from Nutrition Business Journal, hands-on observations from major industry events like Expo West and Newtopia Now and comprehensive market intelligence gathered by our New Hope Network team to help brands stay ahead of the curve. 

According to New Hope Network's Nutrition Business Journal (NBJ), the industry’s size has more than tripled since 2007, reaching an impressive $325 billion in 2024—with projections to hit $343 billion this year. And with so many entries into the market, one thing is clear: The most successful brands can differentiate their offerings both on the shelf and behind the scenes through value propositions that go beyond pure profit to also support people and planet. 

Watch the full episode to learn what these top 10 trend predictions are and see product examples that are already bringing them to life. 

This episode provides listeners with essential market intelligence on one of the industry's most dynamic sectors, revealing how energy and hydration products are driving significant growth, while emerging trends such as "clean energy" formulations and women's cycle-based nutrition are reshaping product development. The conversation provides actionable insights into consumer behavior shifts, including the surprising demographics around GLP-1 usage and what's really driving purchasing decisions in the $18 billion functional beverages market. 

Whether you're a brand looking to identify the next big opportunity, an investor tracking market trends or a retailer wanting to understand consumer demand, this episode delivers the strategic insights you need to navigate the evolving sports nutrition landscape.  

Our guest breaks down not just what's happening in the market, but why these changes matter and where the industry is headed next, from the untapped potential in women's sports nutrition to innovative product formats that are expanding beyond traditional categories and reaching new consumers. 

For the complete data and analysis behind these insights, be sure to check out NBJ's Sports Nutrition and Weight Management Report.  

This episode is sponsored by Premier Research Labs. 

Co-host Adrienne Smith welcomes guest Douglas Brown, senior retail reporter at New Hope Network, to discuss his first-time experience at Organic Week 2025 in Washington, DC. The conversation explores the evolving organic landscape as the Organic Trade Association celebrates its 40th anniversary amid political gridlock and changing consumer expectations.

The discussion also delves into how organic must improve its storytelling to compete with regenerative agriculture's appeal, the growing importance of nutrient density metrics and how younger consumers experiencing "badge fatigue" are seeking transparency beyond traditional certifications.

Doug and Adrienne look at organic's balancing act between honoring its roots and staying relevant to new consumers and discuss how emerging technologies in farming, including AI applications like weed-picking robots and ripeness scanners, could fit into the industry.

In this episode:

1:20 – How has the DC food scene changed in the past 10 years?

2:00 - East coast vs West coast seafood debate

2:55 - Doug shares takeaways from his first time at Organic Week in DC.

3:20 - Organic continues to mature as a regulated sector and still strives to honor its roots. Big discussions around how to keep things lively and engaging for new consumers while still working in a highly regulated sector.

3:59 - The OTA celebrates 40 years!

4:29 – There was much discussion around trying to keep organic relevant in the face of uncertainty and political gridlock.

4:50 – Organic advocates and lawmakers are still fighting for the Farm Bill to be passed amidst political change and deadlock.

5:30 – There is tension and opportunity for organic growth with the emergence of regenerative and new consumer expectations.

6:03 – Regenerative has done a great job of storytelling, an opportunity for organic to improve storytelling for newer consumers and stay top of mind. Discussion around nutrient density and how newer consumers are beginning to look for that.

8:15 – There are new players on the organic scene; Many political players were not around when organic regulations were created or when the last Farm Bill was passed (2018).

9:20 – The OTA is insistent on working with lawmakers to ensure that everything needed gets included in this upcoming Farm Bill.

9:45 – Goal of the OTA at Organic Week: Investments in domestic supply chains so farmers don’t face bottlenecks.

10:06 - Goal of the OTA at Organic Week: Passing the Organic Imports Verification Act, to protect the integrity of the organic seal for products grown in other countries

10:34 - Goal of the OTA at Organic Week: Keep stable funding for the National Organic Program, who is responsible for organic regulatory enforcement. If no one is enforcing the organic regulations, the seal crumbles.

11:04 – Goal of the OTA at Organic Week: Discussion around the Farm Workforce Modernization Act, which aims to address the labor issues that are specific to organic agriculture. In conventional agriculture, machines do much of the work, but in organic agriculture, more farm labor is needed. The organic industry

12:35 – AI’s opportunity for farming: Robots picking weeds, targeted application of pesticides, scanners that will tell you when your avocado will be ripe

16:43 – Half of baby food is certified USDA organic, and parents expect that as a baseline, showing a large cultural shift from years past.

17:09 – Younger consumers are experiencing “badge fatigue” and don’t automatically trust the USDA organic seal. They want transparency and are leaning towards The Clean Label Project’s heavy metal testing seal. Trust is moving from regulatory seals to proof of performance metrics.

18:41 – Discussions around outcomes-based testing for regenerative farming vs. rules/regulatory systems like the organic industry made some attendees skeptical.

19:45 – Like and subscribe via YouTube, Spotify or Apple Podcasts. We’ll see you next week!

The duo discusses seed oils, dissecting the controversy that's reshaping product marketing and packaging. From "seed oil-free" logos on products that never contained them to innovative approaches like "extra virgin sunflower oil" that promote a better version, the hosts offer clarity amid the confusion, referencing Doug Brown's article on the topic, "The seed oil debate: Separating fact from fiction."

The episode concludes with game-changing market insights: new SPINS data in the New Hope Network State of Natural Industry Snapshot Fall 2025 confirms natural products are outpacing conventional growth across all channels, while sports nutrition crosses into mainstream use—with creatine expanding beyond athletics into cognitive performance and widening the consumer pool. Despite economic headwinds across the supply chain, the hosts support how successful brands are building consumer trust through authenticity and transparency in this rapidly evolving landscape.

In this episode:

0:20 - Adrienne follows up: Is she a pumpkin spice convert?

1:45 – Preview of next week’s episode with Doug Brown

2:11 – Predictions for One Step Closer’s (OSC) Ripple Fest 2025, which Adrienne is attending

5:20 – Discussing different approaches to communicating about tariffs and who absorbs them: Brands, consumers, retailers or a mix?

6:40 – These topics will be discussed at SupplySide Global 2025, at a session Jessica is moderating: Leading through disruption: C-suite strategies for growth, compliance and consumer trust

7:25 – Many of these brands are taking note from brands who have tried sustainable packaging, being open and transpareant about their process and acknowledging that they don’t have all of the answers yet

10:22 – What’s the deal with seed oils? Breaking down the industry buzz on the ingredients found in many processed foods.

11:02 – Doug Brown’s newest article digs into the scientific research behind seed oil claims, offering a great place to understand all points of view.

12:06 – Packaging trends: Logos calling out “no seed oils” or “seed oil free,” even if the product never had seed oils to begin with.

12:23 – Product trends: Products showing how seed oils can be done right, like “extra virgin sunflower oil.”

13:20 - How is the market responding to the buzz around seed oils? Brands are leading with differentiation, like on-package labeling, or education on how the oils used are different.

15:05 – New SPINS data shows that natural is outpacing conventional growth in every channel.

15:21 – How can natural products brands continue to differentiate themselves on shelf? We’re seeing examples through sustainability solutions, supporting people across the supply chain and connecting with consumers in authentic ways despite difficult economic times.

16:51 – Rick Polito’s recent Editor’s Take article finds that “sports nutrition” is just nutrition for lots of people now, as simple as a protein bar or protein shake for a meal.

18:44 – Creatine gains popularity, and consumer interest, as it crosses from sports nutrition into cognitive performance.

19:06 We don’t expect brick and mortar to ever represent less than 80% of the sports nutrition market, despite strong growth viability for e-commerce brands. The in-person use case is simply too strong.

Our panel explores the rich history of pumpkin spice dating back to 1796, analyzes the strategic value of limited-edition seasonal offerings, and examines why this flavor profile has become a crucial competitive advantage for shelf space. The conversation moves from market analysis to real-world application as the team conducts live taste tests of this season's most anticipated pumpkin spice products—from nitro cold brew to oat milk chocolate bear claws. 

Can innovative formulations convert even the most cynical critics? Join us for this business-focused deep dive into one of CPG's most divisive yet profitable flavor trends, and discover whether data-driven strategy or genuine consumer passion is driving pumpkin spice's remarkable growth trajectory. 

The trio discussed innovative products that caught their attention, from Loopinin's protein and fiber-packed pizza to an "ice cream renaissance" featuring unique global flavors and protein-packed desserts. This conversation highlights the significant presence of regenerative agriculture brands and the increase in ROC certifications, while also exploring standout products like tomato-free pasta sauce, freeze-dried soups and Manchester Farms' quail eggs.  

Throughout the episode, the hosts touch on industry trends, including the growing prominence of multicultural flavors—particularly African cuisine—and the importance of community building in the natural products space. 

Check out this episode on YouTube, Apple Podcasts, or Spotify.  

In this episode: 

3:09 - Foods that surprised and delighted us on the natural foods show floor 

3:34 - Protein-packed, fiber-rich and genuinely delicious pizza that's changing the game 

4:52 - The ice cream renaissance  

7:20 - Exploring gendered marketing strategies and evolving target demographics for products across the store 

9:10 - Pickles, probiotics and brine that we can’t stop talking about 

12:01 - Regenerative agriculture takes center stage: Exploring ROC brands, farming practices and innovative grain production 

14:32 - Growing together: Community building and collaborative initiatives are brand-favorite parts of this industry 

15:26 - Nowhere Bakery's paleo cookies: How these grain-free treats are satisfying sweet cravings 

16:14 - Carinara: The innovative tomato-free pasta sauce changing the game (plus a sneak peek at their upcoming innovations!) 

17:01 – Nutrient-dense convenience foods expand with Long Weekend’s freeze-dried soups 

17:43 – The continuing debate: Soups are food, broths are drinks 

18:20 – Expanding restaurant cusine to everyday tables: Manchester Farms' quail eggs and their unique culinary applications 

19:27 - Global palates: Exploring the rising prominence of multicultural flavors and international food traditions

-             Broth is back: Is it a food or a beverage? Settle the debate while discovering mushroom broths and caffeinated sipping broths, creating an entirely new category.

• Hydration beyond just water: Farmer-owned brands, saltwater formulations and protein-infused fizzy sodas are changing how we hydrate and reaching new consumers.
• Functional formats: Brands are delivering wellness benefits through unexpected formats like fiber water and adaptogenic mushroom sodas.
• The great sweetener debate: Which natural sweeteners are winning with consumers? Our hosts break down the battle between stevia, dates, monkfruit, and more.

Timestamps:

1:15 Newtopia Now reflections, takeaways and industry insights

3:15 Beverages galore! Overview of category expansion

3:43 Innovation in broth - unexpected but exciting!

7:25 Hydration innovation beyond water

12:30 Nutrient-density reigns supreme

13:51 Wellness ritual beverages

16:10 Australian Beneficial with sticky chai

17:15 Innovative functional beverage formats

19:53 The new cola

21:50 The battle of the sweeteners

23:27 Host's favorites from the show

24:35 SPINS Retailer Choice Award winner

Stay tuned to the end where our hosts share their personal favorite drinks from the show floor and which brand won the SPINS Retailer Choice Award.

Prefer video? Check us out on YouTube!

This isn’t your average post-show recap. Check out this week’s episode of The Natural List to get an on-site pulse check for what stood out to our team while at Newtopia Now. You’ll get the candid observations that only come from that "still-on-the-floor" perspective.

The trio discusses how our two keynote sessions, by Dr. Gabrielle Lyon and CEO of GNC, Michael Costello, highlighted the trends that emerged on the show floor and the importance of transparency and relationship building.

With so many emerging and first-time exhibitor brands, this year’s Newtopia Now was one to remember. Listen to the full episode for our on-site thoughts on content, exciting product innovations and more. Additional in-depth reporting coming soon on newhope.com!

In this episode:

-             1:19 Our team reveals which products made it into their bags—and which insights stuck in their minds

-             4:33 Just because one meeting doesn’t lead to a placement or a deal, don’t give up

-             5:10 How transparency–between retailers, brands and customers–builds trust

-             6:50 Newtopia Now is for nurturing connections across the supply chain

-             7:30 Quick highlights from the show floor

-             7:51 Innovative distribution channels and working with artists for packaging design

-             8:59 Protein is still everywhere, even fizzy water and desert

-             11:59 “Keep CPG weird and wonderful” highlighting beverage growth and innovation

-             13:48 This spicy sauce has eye-catching branding and flavor combinations

-             14:12 High Level Science is bringing specialization into supplements

-             15:40 A co-op approach to the trade show floor finds success with the Clean Living Founder Collective, the Angel Group, Startup CPG and more

-             16:05 Gen Z-focused clean skincare making waves

-             17:32 The unexpected chicken broth renaissance across multiple categories

-             18:20 The Newtopia Now spirit is alive and well with so many emerging, first-time exhibiting brands!

Prefer watching your podcasts instead of just listening? Check out our YouTube!

Newtopia Now represents the heartbeat of the natural products industry, bringing together the most pressing issues and innovative solutions in one vibrant community space. From educational sessions across the Thrive, Regenerate and Glow neighborhoods to Wednesday's community experience events, this gathering offers valuable content for everyone in the natural products ecosystem.  

In this episode: 

1:23 Programming highlights at Newtopia Now 

2:42 Download the show app! Your essential tool for navigating the event and maximizing your experience 

3:12 Innovation and investment programming delivers real results for natural products businesses 

4:36  The NEXTY Big Thing panel, where NEXTY finalists will be announced 

7:00 Keynote highlight: Dr. Gabrielle Lyon speaks on redefining strength and mastering multidimensional wellness  

8:52 Inside Whole Foods Market pitch event: Exclusive insider access to these buyers  

9:49 Women in CPG Brunch is a celebration of women uplifting women, featuring industry pioneer Sandy Gooch 

12:30  Keynote highlight: Michael Costello, CEO of GNC offers hard-hitting advice to emerging brands 

13:28 Help shape the industry's future by attending Natural Crossroads: The State of Natural Community Discussion 

16:15 O and regenerative agriculture education sessions for forward-thinking brands 

16:40 Discover emerging innovations at the Conscious Beauty and Wellness Pitch! 

Download the app today to plan your schedule, connect with fellow attendees, bookmark must-visit booths and ensure you don't miss a moment of inspiration. The entire New Hope and Newtopia Now team can't wait to see you in Denver next week for what will be an extraordinary gathering of the natural products community! 

Discover the exciting collaborations happening across product categories and get the inside scoop on how chocolate brands are navigating price challenges amid new tariffs. Our hosts share the exciting number of first-time exhibitors and Jessica and Adrienne share their top picks for food, beverage and personal care brands to see at the show. 

Plus, learn about the special partnership with Cassandra McClure's Clean Living Collective in the GLOW neighborhood, featuring innovative clean beauty brands.  

Episode highlights: 

• 4:45 – It’s Newtopia Now & peak peach season in Denver!  
• 5:00 - Exciting brand collaborations across all categories  
• 7:06 - How ethical chocolate brands are managing tariff challenges  
• 11:20 - NEW! Newtopia Now mobile app launch  
• 12:00 – Newtopia Now numbers: 50% are first-time exhibitors 
• 12:35 - Adrienne's top food & beverage brand picks  
• 14:13 - Spotlight on emerging brands highlighting transparency, USDA organic & regenerative agriculture  
• 17:18 - Clean Living Marketplace partnership with Cassandra McClure  
• 17:45 - Jessica's must-see personal care exhibitors  
• 20:02 - Trending ingredient alert: Shilajit  
• 22:17 - Next week: Newtopia Now education session preview 

Whether you're an industry veteran or natural products enthusiast, this episode offers valuable insights into the upcoming Newtopia Now tradeshow in Denver, August 20-21st, 2025. 

This year’s NEXTYs feature a special Newtopia Now category, where our panel of experts will choose 8-10 remarkable brands from each category who are exhibiting at Newtopia Now. The goal? Uplift the innovative, emerging brands that might not yet be in the Expo West pipeline but are creating waves in the natural products industry.

Plus, get an insider's perspective on the tangible benefits of NEXTY nominations and hear about the "meaty" trends our team is eager to explore at the upcoming show.

Whether you're an industry veteran or natural products enthusiast, this episode offers valuable insights into the future stars of the natural products world and the platform that's helping them shine.

Listen now on YouTube, Apple Podcasts, or Spotify to discover the next generation of natural product innovators.

The brand is Canada’s first Regenerative Organic Certified coffee company and has a long history of caring for soil health and nutrient density. With various certifications and dedication for the craft of coffee beans, this sustainable brand is making waves in the industry.

During this 12-minute episode, our host and guest chat about what makes Regenerative Organic Certified coffee so important for the future of the coffee industry and how certifications can be a lever to encourage consumer trust.

Available on Apple Podcasts, Spotify and YouTube.

About our host: Nancy Coulter-Parker, director of content marketing at New Hope Network

About our guest: Mickey McLeod, co-founder and CEO of Salt Spring Coffee

With cross-category trends like tallow-based formulations and clean-label innovations, plus innovative developments from supplement brands and a focus on healthspan and longevity, this episode is essential listening for brands, retailers, and investors looking to maximize their Newtopia Now experience this August. 

Planning to attend the show? Discover these products, and more, on Beacon Discovery – a dedicated platform where natural products brands can gain visibility and forge meaningful connections with key industry stakeholders. 

For a more in-depth look at some topics mentioned in this episode: 

• The bump serum brand spotlight https://www.newhope.com/personal-care/the-bump-serum-helps-men-of-color-eliminate-razor-bumps 
• Meredith’s roundup about personal care products https://www.newhope.com/personal-care/8-clean-conscious-personal-care-products-newtopia-now 
• 5 supplements for a focused and healthy Newtopia Now https://www.newhope.com/vitamins-and-supplements/5-supplements-focused-healthy-newtopia-now 

Newtopia Now is the destination for new product innovation and a can't-miss discovery opportunity for retailers and industry leaders. Find out more about Newtopia Now, which is Aug. 20-22 in Denver, Colorado, and register here. 

Newtopia Now is the destination for new product innovation and a can't-miss discovery opportunity for retailers and industry leaders. Find out more about Newtopia Now, which is Aug. 20-22 in Denver, Colorado, and register here. 

In this episode of The Natural List, co-hosts Jessica Rubino and Adrienne Smith take listeners on a flavorful journey through Newtopia Now 2024, highlighting how global culinary traditions and flavors are reshaping the natural products landscape. 

The hosts explore the intersection of international flavors, time-honored production methods and heritage ingredients that will be showcased at Newtopia Now 2025. They spotlight 6 standout brands attending the show that exemplify these trends: 

Piko Provisions, booth 411 

Malai, booth 1433 

Redbloom Health, booth 1253 

24Vegan, booth 746 

Keya’s Snacks, booth 1314 

Society De La Rassi, booth 1203 

Articles mentioned in this episode: 

Meet 6 inspiring brands celebrating global flavors at Newtopia Now 

How 3 heritage brands use packaging design to celebrate their cultural roots  

Newtopia Now is the destination for new product innovation and a can't-miss discovery opportunity for retailers and industry leaders. Find out more about Newtopia Now, which is Aug. 20-22 in Denver, Colorado, and register here. 

The trio discusses everything from crafts and biohacking to purchasing patterns and TikTok Shop. Listen in for insights into what exactly makes NBJ Summit such a powerful experience, insights into this year’s speaker and event lineup, plus a sneak peak at something new coming to Expo West that will capture the essence of NBJ Summit. 

Next, the duo shares some show highlights, starting with the Newtopia Now neighborhoods that align with key industry themes. The neighborhoods are Thrive (brands and products focused on innovation in human health), Glow (think conscious beauty and holistic wellness) and Regenerate (companies, products and business models supporting people and planet).

They then discuss some can’t-miss events on and off the show floor, including the Dine-Around Series, community experiences such as the Women in CPG Luncheon, a community activation in partnership with food recovery organization We Don’t Waste and neighborhood happy hours, just to name a few.

Jessica shares her enthusiasm for some of the keynote speakers, including Dr. Gabrielle Lyon, healthspan expert and founder of “Muscle-Centric Medicine” and Michael Costello, CEO of GNC. Next, Adrienne shares an exciting update: The NEXTY Awards return to Newtopia Now and this year, 8-10 products from emerging brands will be selected at NEXTY finalists competing in a brand-new Newtopia Now NEXTY category.

They cap off the episode with a reminder to check out the Newtopia Now agenda and to stay in the loop on newhope.com, where Newtopia Now content is being published daily.

Newtopia Now is the destination for new product innovation and a can't-miss discovery opportunity for retailers and industry leaders. Find out more about Newtopia Now, which is Aug. 20-22 in Denver, Colorado, and register here. 

The trio then shifts gears and wrap up with a roundup of some of the products they are loving this week, including Organic India Psyllium Pre & Probiotic Fiber, Clover Sonoma Pasture Raised Greek Yogurt, Bellwether Farms Yogurt, Ultima 6 Essential Electrolytes, Republic of Tea Regenerative Organic Certified Black Iced Tea and Peggs Plant Based Egg Substitute. Do you have a product The Natural List should consider sampling? Reach out to us at thenaturallist@newhope.com.

Check out our vodcast on YouTube. 

In this episode of The Natural List, co-hosts Jessica Rubino and Adrienne Smith dive into the innovative world of upcycled products featured in a recent Unboxed gallery. The conversation kicks off with a discussion of what upcycling means and Adrienne highlights an exciting milestone: the Upcycled Certification program, recently acquired by Where Food Comes From, saw an impressive 17% growth from 2024-2025. From there, our hosts unwrap some of the exciting upcycled innovations hitting store shelves.

Tune in to hear it all and learn how Adrienne recently upcycled leftover eggs yokes from her fridge.

In this episode of The Natural List, co-hosts Adrienne Smith and Jessica Rubino cover several hot topics in the industry. They start off discussing some of the factors affecting cocoa prices, including tariffs and climate change, and how challenging conditions can also lead to innovation (like Minus Coffee’s genius beanless brew). They then shift into Rick Polito’s recent column about the practitioner channel in supplement sales and how this channel displays notable market stability.

Next up are some major updates in funding and acquisitions: David Protein* gets a major surge of capital after acquiring Epogee, sparking controversy, while Chobani has acquired Daily Harvest (did their NEXTY win have something to do with it?).

They transition into a brief discission of the MAHA Report and note that increased attention on health and wellness poses new opportunities for the natural products industry, but that close scrutiny must be given towards some of the Report’s claims. The duo cap off the episode with shoutouts to two thought-provoking speakers coming to NBJ Summit this July, Calley Means and Bill Gieber.

*A clarification: David Protein and Hormbles Chormbles both contain EPG and both brands were founded by RxBars founders. However, David Protein was founded by Peter Rahal and Zach Ranen. Hormbles Chormbles was started by Jared Smith.

Erika then shares some of the supplement brands she is excited to see at Newtopia Now, including OceanBlue Omega-3 and Charlotte’s Web. On the topic of favorite products, 2025 Personal Care NEXTY Award winner SeaBar, Jasberry Rice and Lundberg Family Farms receive shoutouts from Jessica and Adrienne.

Next up, Erika previews the 2025 NBJ Supplement Business Report, known in the industry as the seminal supplement report. It’s broken down by different supplement categories and further refined by sales channels. Erika notes that herbs and botanicals sales, which took a dip in 2022, are quickly rebounding. The trio caps off the episode with a discussion of why younger shoppers are seeking out in-person shopping experiences and give a preview of NBJ’s Condition Specific Report, coming out this July.  

First up in the trend recap, the trio discusses whether sweets need to be functional. They dive into protein specifically and debate if shoppers really want it in their desserts (Meredith says yes; Adrienne says no; Jessica is neutral). On the protein front, they dive into meat jerky, which Meredith says had a strong presence at Sweets & Snacks.

Next up is a candy taste testing. They first sample Hormbles Chormbles, a new protein-enhanced chocolate bar, and Nebula Snacks, a zero-sugar chocolate cup. The team takes a brief intermission to discuss artificial food dyes and how new regulations could bring cleaner products to consumers but may also increase costs and cause supply chain issues in the short term. The episode wraps up with a Starburst Goodies sampling, a gummy created by Mars that is free from artificial ingredients.

In this episode of The Natural List, co-hosts Adrienne Smith and Jessica Rubino discuss regulatory news, sample two new products and discuss compelling stories currently featured on newhope.com. Adrienne begins with updates from the FDA, including the recent approval of three natural food dyes: butterfly pea, Galdieria and calcium phosphate.

Jessica then shares some of the innovative brands that presented at the Nutrition Capital Network Spring Investor Meeting, including RedLeaf Biologics, a startup scaling red and orange coloring from domestic sorghum, and Riot Energy, a naturally sweetened energy drink.

The hosts sample two new product launches: Figlia Aperitivo’s Sole and Khloe Kardashian’s new protein popcorn, Khloud. The consensus: Figlia has a nice summery pop and Khloud has a clean ingredient panel and a tasty, popcorn crunch.

In the second half of the episode, Jessica discusses her excitement for Newtopia Now, happening in Denver August 20-22, and Adrienne talked about two features on newhope.com, including an UNBOXED gallery of 9 frozen dumplings products and a story about heritage brands leveraging packaging design to tell their story. Pop open a can of your favorite mocktail and tune in.

In this episode of The Natural List, co-hosts Adrienne Smith and Jessica Rubino sample Gelée, a fruit-forward gelatin with collagen and antioxidants. They reminisce about some of their favorite nostalgic treats (spumoni ice cream, anyone?) and chat about the increase in CPG brands reimagining comfort food with better-for-you ingredients, such as Olipop and Goodles.

They then discuss Douglas Brown’s recent Shelf Life column about a new marketing tool being used by the CPG industry: placing product samples in vacation rentals with the help of agencies like UpClose Marketing. As those in the industry know, getting samples into the hands—and mouths— of potential customers is crucially important.

They switch gears to Nude Foods Market, a plastic-free grocery store with locations in Boulder and Denver. With a crowd funding campaign in progress, Nude Foods may soon have a third location as well—or maybe that's just wishful thinking on our part!

The pair wrap up with information about the NBJ Summit in beautiful Rancho Palos Verde, California, July 28-31. NBJ Summit is the premier event for leaders in the dietary supplement and nutrition industry. This year the Summit unveils its new Executive Wellness Experience, which will include biohacking modalities, functional meals, keynotes from top voices in the movement like Ben Greenfield, aura photography and more.

The conversation kicks off with a spotlight on two emerging hydration brands: Sum Hydration, a presenting company at NCN that personalizes hydration solutions for commercial spaces such as gyms and offices, and Hydra Hydration, which makes electrolyte freeze pops and will be exhibiting Newtopia Now this August.

Jessica then schools Adrienne on Reb M and Reb A, two zero-calorie sweeteners derived from stevia. Both ingredients are permitted under New Hope’s Standards Program, but because of how they are produced, cannot be marketed as “natural” at our events.  

The discussion shifts to trends Jessica is highlighting at the NCN Spring Investor Meeting. The pair revisit some once-hyped trends that didn't quite gain traction—think crickets, raspberry ketones, and activated charcoal—and talk through the factors that signal staying power, including sustained growth above the industry average, high absolute dollar contribution, product impact, consumer adoption and capital validation.

In the second half of the episode, they discuss some of the categories that have displayed this staying power including women’s health, health span and healthy aging, functional beverages, gut health and protein. The conversation wraps with a look at the sustained growth of whey and other animal proteins, along with a celebration of Jessica and Adrienne’s shared love of cottage cheese.

They begin with the Netflix series Apple Cider Vinegar, a dramatized account of former influencer Belle Gibson, whose fabricated health claims offer a sharp reminder of why credibility, compliance and consumer trust matter—especially in a space built on better-for-you products. 

The conversation shifts to a recent Newsweek article citing Nutrition Business Journal data on the rise of functional mushrooms. With nearly 40% of consumers now incorporating mushrooms into their diets through food, beverages or supplements, this trend remains especially strong among Gen Z shoppers who are increasingly swapping alcohol for functional alternatives. 

Next on the agenda is plant-based milk innovation. Inspired by a roundup from Vogue, Jessica and Adrienne discuss new blends made from ingredients such as koji rice and sunflower seeds. They also revisit Douglas Brown’s article, which examines how tariffs are impacting grocery supply chains and pricing strategies, particularly for small, independent retailers dealing with rising costs and supply pressures. 

The episode wraps with a quick reminder that registration is now open for Newtopia Now, which returns to Denver Aug. 20–22. Tune in for a timely discussion that bridges wellness culture, product innovation and the media narratives shaping natural CPG today. 

Rick shares insights from NBJ’s new report Supplements in the Ozempic Age, exploring how the weight loss drug boom is influencing consumer demand for ingredients like berberine, fiber and branded newcomers like Eriomin®. He breaks down how brands are either aligning with pharmaceuticals or offering natural alternatives—and what support consumers need before, during and after GLP-1 intervention. 

The discussion also touches on cognitive health, muscle maintenance, and the changing definition of longevity. With colostrum innovation, Irish sea moss and gut health in the mix, the episode offers a real-time look at which ingredients and ideas are capturing attention—and which ones might need a rethink. 

Tune in for honest opinions, industry insight and a lively debate on consumer education. 

The conversation highlights the upcoming Nutrition Capital Network (NCN) Spring Investor Meeting in New York, where thought leaders and investors will explore the staying power behind industry trends. Jessica and Adrienne examine how successful innovation requires alignment between brands and consumers—with protein and sweeteners demonstrating the difference between effective alignment and disjointed innovation. 

Lastly, this week’s Secret Shopper column investigates the rise of date sugar. Is it better for you than cane sugar? Whether you're curious about the wellness beverage boom, debating date sugar or joining us for the carrot cake commentary, this episode delivers timely insights with a touch of sweetness. 

Tune in now for beverage buzz, market shifts and plenty of laughs along the way. 

From savory snacks and multifunctional beverages to artisanal sauces and cutting-edge personal care, Jessica and Adrienne discuss the brands and innovations that made this year’s show so memorable. They explore the evolution of trending categories like beauty from within, spotlight standout brands and reflect on the continued crossover between wellness, flavor and function. 

Whether you’re catching up post Expo or looking ahead to what’s next in natural CPG, this episode serves up a taste of the creativity, storytelling and purpose that define today’s hottest products. Tune in for product highlights, big takeaways and a few unexpected favorites. 

Natural Products Expo West is always a whirlwind of innovation, connection and trendspotting—and this year was no exception. With thousands of brands showcasing the latest in food, beverage, beauty and supplements, Expo West 2025 offered a glimpse into where the natural and organic industry is headed. From functional beverages and Regenerative Organic Certified to the next wave of sustainable convenience, the show floor buzzed with exciting product launches and category-defining shifts.

In this episode of The Natural List, hosts Jessica Rubino and Adrienne Smith are joined by Nutrition Business Journal Content Director Bill Giebler for a fast-paced, slightly sleep-deprived recap of the biggest takeaways from Anaheim. They break down the trends shaping the industry, the products they can’t stop thinking about and how brands are evolving to meet changing consumer needs.

From the macro forces shaping the market to the micro innovations defining individual categories, this episode offers an inside look at the trends that will drive natural products forward in 2025 and beyond.

What ingredients, products, and consumer shifts will take center stage this year? Jessica and Adrienne break down the trends gaining momentum, the unexpected innovations making waves, and the emerging categories redefining natural CPG. They also highlight what they’re most excited to see, from fresh takes on pantry staples to conscious beauty and the mainstreaming of sexual wellness. 

Whether you’re attending the show or following along from afar, this episode is your sneak peek at what’s new in natural CPG. Tune in now and get ready for the biggest week in natural products—happy trendspotting!  

Tasting products from this year’s NEXTY Awards, Jessica and Adrienne spotlight drinks that push the boundaries of flavor, function and sustainability. They dive into intriguing flavors, organic certifications and the rise of multifunctional beverages promising more than just refreshment. 

Sip along as Jessica and Adrienne taste-test their way through some of the most buzzworthy beverages in natural CPG—tune in now to see which drinks made a lasting impression! 

The conversation kicks off with a fun discussion about Super Bowl marketing, highlighting how natural CPG brands are making bold moves on the biggest advertising stage. Adrienne also shares her unique twist on Super Bowl parties, showing that game day can be just as much about creativity and connection as it is about football. 

Robyn shares insights from NBJ’s Sexual and Reproductive Health Report, highlighting how Millennials and Gen Z are driving demand for at-home hormone testing and holistic solutions. As interest in personalization grows, research into hormone-supporting ingredients is expanding—a topic Robyn will dive into at Natural Products Expo West. 

Tune in to The Natural List for a deep dive into the evolving world of sexual wellness, holistic health and the fusion of ancient wisdom with modern science. Don’t miss key takeaways from NBJ’s latest report and a sneak peek at what’s ahead at Expo West. Watch now and stay ahead of the trends shaping this fast-growing category! 

The discussion kicks off with a look at the looming impact of tariffs on products from China, Mexico and Canada. While Mexico’s and Canada’s are currently on pause, tariffs could shake up sourcing, manufacturing and pricing across the industry. Jessica and Adrienne explore what this means for brands, retailers and trade associations—and how businesses can prepare for potential disruptions ahead. 

Next, they examine how retailers are tackling food waste with mobile technology, making it easier for consumers to access discounted, soon-to-expire products while supporting both sustainability and affordability. They also highlight how independent retailers are enhancing the in-store experience with on-site nutrition experts, catering to health-conscious shoppers. 

As Natural Products Expo West 2025 approaches, the conversation shifts to the event’s wildfire relief efforts, with initiatives supporting food banks and rebuilding projects to aid affected communities. Tune in for key insights on the evolving retail landscape, industry challenges and how brands can navigate the road ahead.

In this episode, co-hosts Jessica Rubino and Adrienne Smith welcome Scott Dicker, senior director of market insights at SPINS, to uncover the top products, attributes and themes that made an impact at Expo West 2024. From the rise of functional teas and botanical formulations to the evolution of non-alcoholic beverages, the conversation reflects key shifts in consumer behavior and what that means for the future of CPG. 

A year later, these insights remain highly relevant as Expo West 2025 prepares to spotlight the next big industry trends like waste-less formats, AI and inclusive clean beauty. Themes like conscious CPG, functional wellness and sustainability-forward branding continue to drive innovation. Expo West attendees can expect to see how last year’s trends have matured, evolved or expanded into new opportunities for brands and retailers alike. 

With registration now open for Expo West 2025, this episode serves as a taste of the themes that will take center stage March 4-7. Whether you are attending the show or tracking industry movements, tune in for a fresh look at what shaped 2024 and what’s on the horizon for 2025. 

Natural Products Expo West

Natural Products Expo West

Our co-hosts lean into Steven’s expertise as they explore emerging beauty and personal care trends, including the rise of oral care products as the new gateway to cleaner, better-for-you options. Steven highlights the challenge of balancing quality with affordability in skin care, emphasizing the importance of efficacy backed by scientific claims. Tune in to discover how PCC Community Markets creates a unique, destination-worthy experience for shoppers and what’s shaping natural personal care and better-for-you products in 2025. 

Adrienne kicks things off with highlights from her recent trip to Spain, home to the world’s second-largest fish market, before offering a sneak peek at Expo West’s must-see sessions. Don’t miss the State of Natural and Organic keynote on March 5, featuring exclusive insights from Whipstitch Capital and SPINS, and AI Unleashed with Mitch Mitchem on March 6, diving into how AI is transforming the natural products industry.

Jessica and Adrienne also break down the latest trends and opportunities in alternative proteins, discussing Doug Brown’s column on plant-based meat’s clean-label comeback and alternative dairy’s shift to unsweetened mainstream options. Plus, they unpack major industry moves, like Flowers Foods’ $795M acquisition of Simple Mills, signaling robust growth in the CPG sector.

The episode wraps with a preview of next week’s Dry January non-alcoholic beverage taste test, spotlighting innovative flavor profiles and trends in the booming NA category. Tune in for a masterclass on what’s driving growth and innovation in 2025!

In this episode:

1:30 – Adrienne’s Spanish adventure and market insights

3:05 – The countdown to Expo West 2025

8:55 – Alternative meat’s clean-label evolution

13:10 – Alternative dairy goes unsweetened

15:35 – $795M Simple Mills acquisition

18:10 – UNFI’s big business split

20:15 – Dry January trends and taste test preview

The discussion also explores generational shopping habits, including Gen Z’s interest in in-store experiences and the importance of community-building strategies among independent natural retailers. Watch now to learn about the transformative potential of AI in retail, key differentiators and trends in the independent retail landscape and how evolving consumer behaviors will redefine retail in the year ahead.  

Kim shares what’s new for 2025, from schedule adjustments to fresh features and experiences designed to make this year’s Expo West the best one yet. Learn how exhibitors and attendees can make the most of their time in Anaheim, connect with key decision makers and take advantage of new opportunities.

During the preliminary round, the New Hope Network team samples and deliberates over several days and hundreds of products to select finalists in each category based on the three Is: innovation, inspiration and integrity. With more than 1,000 products spanning 35 categories in the running, the judges share highlights from the first days of judging, noteworthy trends and a few early favorites. 

This year’s submissions reveal exciting shifts, including cleaner frozen desserts, low-sugar snacks and sustainable packaging. Dietary supplements are leaning into the GLP-1 revolution, while protein-packed foods dominate. During this episode, judges share what made certain nominations standout, from stellar storytelling and consumer education to research-backed details about health benefits and clear narratives around a product’s purpose and impact. Tune in for insights on the trends shaping the natural and organic products industry and what it takes to stand out in the NEXTYs. 

Anthony highlights the challenges and opportunities for regenerative brands, including the need for innovative funding models to support growth. The episode also dives into emerging trends, such as regenerative claims expanding into fashion, beauty and personal care and the critical role retailers play in claim validation and governance. From podcasts and reports to strategic partnerships, Anthony shares how the RegenBrands ecosystem is building resources to drive the movement forward. Tune in to hear about his favorite regenerative products, the latest trends and opportunities and how the CPG community can get involved. 

Why do these trends matter? They reflect powerful forces reshaping how brands innovate, market and connect with consumers in meaningful ways. Whether you’re navigating supply chain challenges, exploring new product categories or preparing for emerging industry opportunities, this episode is packed with inspiration and actionable insights.  

Tune in now—and stay tuned for our upcoming article breaking down all 25 trends in detail! 

As for trends, Jessica recapped NCN's top picks: women’s health, multi-functional products and science-backed ingredients and technologies. While some may question the possibility of innovation today, advancements in regenerative practices, new-to-market solutions and AI show ingenuity are thriving.   

Jessica also highlights key concerns for CPG CEOs, including rising tariffs, labor challenges and the high costs of retail partnerships. Despite these hurdles, optimism is strong, with Newtopia Now a proven hub for innovation and the Natural Products Expo West NEXTY Awards just around the corner. Brands, don’t forget to submit your NEXTY nominations by Dec. 2! 

As the conversation progresses, Erika offers predictions on which ingredients may gain or lose popularity in the next three years and introduces lesser-known ingredients making waves in categories like beauty-from-within. Tune in to get a firsthand look at the trends and innovations shaping the future of supplements and wellness. 

Judges from diverse backgrounds, including retailers and investors, will assess entries based on the "3 Is"—innovation, inspiration and integrity. To set themselves apart from the competition, brands should think holistically about their scalability, financials and long-term goals when submitting their application to truly stand out. Plus, don't forget to share your story! The New Hope Network team shares why to make your product's mission  central to your application. While NEXTY judges expect great taste, they’re equally drawn to a brand's unique narrative and potential impact. Want to hear some of the more unexpected tips? Tune in to this week's episode. 

The conversation touches on the challenges of updating DSHEA, with experts debating whether changes are needed or if opening it up could introduce unwanted risks. The episode also explores key themes from the documentary, including the rise of personalization, advancements in AI and the blending of ancient wisdom with modern science. Tune in for insights on how DSHEA continues to shape the industry and what the future holds for dietary supplements. 

Our hosts also explore health span and how it’s reshaping the longevity market, with consumers prioritizing not just living longer but living healthier. Findings from Nutrition Business Journal’s Longevity Report reveal generational concerns around health, from Gen Z's focus on insomnia to Gen X and millennials’ concerns about Alzheimer's and dementia. Jessica and Adrienne wrap up this week with a look at Amazon’s new grocery strategy, which integrates Amazon Fresh, Whole Foods Market and Amazon.com with the intention of making it easier for consumers to shop across platforms. Tune in for more insights, and don’t miss next week’s discussion on NEXTY do’s and don’ts!

Adrienne and Jenna also talk about the growing influence of AI in the natural products industry and how brands and retailers can use it to boost efficiency and creativity, among other things. The episode explores key topics like purpose-driven business collaboration, the significance of regenerative agriculture and the increasing emphasis on longevity and women’s health. Jenna offers tips on creating a strong session proposal and shares the topics she’s most excited to see at the event. Tune in for more insights, and don’t forget to rate and subscribe to the vodcast! 

Our hosts also discuss GLP-1s and their impact on natural retail, the new collaboration between Naturally Boulder and Colorado Food Works to make Naturally Colorado and the 30th anniversary of DSHEA. Don’t miss our favorite product picks: Adrienne highlights Milkadamia’s eco-friendly oat milk, while Jessica spotlights Enroot’s Unwind non-alcoholic sparkling wine for its functional benefits. Tune in for more on these exciting developments! 

Founded just under five years ago, The Angel Group is a  community of investors who are passionate about the food and beverage industry and supporting CPG’s most promising emerging brands. Built on a community-driven model, this investment syndicate partners with early-stage companies and offers far more than funding. In fact, Adam and Chris assert that “bringing in the right intelligence, social capital and communal value is as important if not more important than the financial capital.” 

Tune in to hear about The Angel Group’s success stories, the importance of supporting companies in the early innings and actionable advice for investors and brands. 

The NBJ Summit is a premier event for the dietary supplement and global nutrition industry and its top CEOs and executives. The theme for 2024 is “Empowered Leadership: Illuminating the Path from Foundation to Future,” and this year celebrates the 30th anniversary of the Dietary Supplement Health and Education Act (DSHEA), which established a regulatory framework for dietary supplements. 

Over four days, attendees will experience destination networking at its finest. With keynote speakers like award-winning comedian, author and speaker Katie Goodman and best-selling author Marcus Buckingham, combined with content spanning key topics like AI, women’s health and Ayurveda, this year’s agenda is sure to surprise and delight. Tune in to learn what's in store for 2024 attendees.

What makes a beverage “functional?” How do retailers, brands and consumers define this emerging category? And who is ultimately responsible for ensuring consumers are informed about a product’s ingredients and efficacy? 

This timely conversation identifies current challenges in the functional beverage space and the problems of “pixie dusting,” plus offers insights into the class-action lawsuit against prebiotic soda brand Poppi and highlights the importance of ingredient transparency and accuracy.  

Tune in for this hot take on one of the hottest categories in CPG.

Tune in to learn how Thrive educated consumers on the value proposition of regenerative beauty, McIntosh’s sustainability vision and healthy living and the key learnings for entrepreneurs investing in regenerative. 

In this episode of The Natural List, co-host Adrienne Smith is joined by HowGood’s SVP of Growth and Innovation Rachel Calomeni and Director of Retail Growth and Innovation Lauren Porter to explore the history of HowGood, success stories and sustainability frameworks adopted by companies in the food system and methods used by CPG brands and retailers to present product sustainability information to consumers. 

Why is this important? Calomeni and Porter explain that 75% of millennials are changing their purchasing habits based on environmental factors. Additionally, consumers are willing to pay ~30% more for products marketed with sustainability data and attributes.  

Tune in to learn about the ROI of a solid sustainability strategy, why carbon dioxide (CO2) emission ratings are the nutritional data of 2024 and how simple ingredient swaps can reduce your family’s meatloaf from 19.7kg CO2 down to ~10-12kg CO2. 

Listen in and play along with “Fad or Future” and compare your forecast to ours!  

Headed to Newtopia Now? Don’t miss our Buyerside Chat with Whole Foods Market–led by Daniel Scharff.  

You might recognize her from Natural Products Expo’s popular video series What’s Up Expo, but today, New Hope Network Marketing Director Hannah Price joins co-host Jessica Rubino to drop some deets about Denver’s hottest new CPG extravaganza. Designed to deepen relationships, spotlight the latest innovations and complement the foundations laid at Natural Products Expo West, this groundbreaking event offers a more boutique experience and thoughtful activations across four neighborhoods: thrive, glow, regenerate and represent.  

From cooking demonstrations spotlighting global flavors to an interactive salon, our team pulls back the curtain to reveal “what’s up” with Newtopia Now. Tune in for the latest scoop!

Newtopia Now | Aug 25-28 in Denver, CO

A new event in conscious CPG. Deepen the connections between buyers and brands. Continue product discovery | Explore new trends | Strengthen partnerships

According to Eschmeyer,two out of three children on average drink a sugary beverage every day. Moreover, children consume approximately fifty-three pounds of added sugar per year. To combat this acclimation to extremely sweet products, many CPG brands are starting to reduce added sugar and natural sweeteners in children’s products and increasing nutrients like fiber and protein. Bottom line: when it comes to sweetness, less is more.

Tune in to this week’s episode to learn all about Gen Zalpha, taste bud therapy and the power of flavor. 

Is “regenerative” a fad or a cultural shift? What patterns emerge from countless founder stories? How does “caring more” relate to Gen Z and their connection to food? And what would a Michelin star restaurant serve on Mars? 

Catch this week’s episode to enjoy a masterclass in food as a progressive reflection of who we are and how Gen Z are defining who we become. 

Brands featured in this episode’s segment of The List: For Bitter or For Worse, OEM, Mila, Chamberlain Coffee, Mela and Hot Jiang. 

Our first question is: where’s the data on women? 

While the CPG industry is championing the long-neglected category of women’s health, female-centric research is scrambling to catch up with the times. Though researchers continue to expand the foundation of women-focused research, gender parity in the research world is still an aspiration.  

In our inaugural episode of The Natural Gist, co-host Jessica Rubino and guest Dr. Susan Kleiner of High Performance Nutrition highlight the wealth of opportunity in today’s market women’s health market. Catch this compact conversation to discover key areas of innovation and potential formulations for a more equitable future.

In this episode, co-host Jessica Rubino, guest co-host Robyn Lawrence of New Hope Network’s Nutrition Business Journal and NielsenIQ Vice President Total Wellness Sherry Frey explore the trends and opportunities defining the future of women’s wellness. Dive into this exciting conversation about how women-centric science, marketing and education are challenging the CPG paradigm and bringing to market products that authentically address women’s needs at every stage of life.  

In today’s episode of The Natural List, Adrienne Smith and New Hope Network’s Senior Retail Reporter Douglas Brown sit down with Regenified’s Co-Founder Gabe Brown and Chief Marketing Officer Kristine Root to learn about Regenified’s Regenerative Agriculture Certification, how they measure success on farms and possible roadblocks preventing more farmers and ranchers from going regenerative. 

Tune in to hear about some of the brands committed to Regenified. From a prominent American whiskey to a natural bath products company, regenerative is making its way down the supply chain! 

In this special Expo West edition of The Natural List, hosts Jessica Rubino and Adrienne Smith welcome Market Insights Director of SPINS Scott Dicker back to the podcast to unearth the top emerging trends before the show floor opens on Wednesday, March 13. From innovative attributes and careful botanical formulations to back to back-to-basics, these trends reflect the shift in consumer mindsets and foretell the “next big thing” in CPG. 

Don’t miss The NEXTY Awards Ceremony and Celebration on Thursday, March 14th from 6:00 p.m. to 7:30 p.m. PDT in the Grand Ballroom at The Marriott Hotel. 

In this episode of The Natural List, hosts Jessica Rubino and Adrienne Smith welcome Executive Director of Nutrition Capital Network Mike Dovbish to examine the investment landscape as it looks today, highlight standout categories and offer projections for the venture community in CPG. Tune in  

Attending Natural Products Expo West? Don’t miss Nutrition Capital Network’s Investor Kickoff and All-Star Pitch Showcase on Friday, March 15th from 10:00 a.m. to 12:00 p.m. PDT. 

In this episode of The Natural List, we welcome guests Angela Bozo and Chris Sorensen from the Independent Natural Food Retail Association (INFRA). Back in 2004, INFRA started as four retailers with an idea. Today, INFRA is a purchasing cooperative comprised of 347 retailers and 602 storefronts across the nation.  

Join us for a behind-the-retailers discussion about the launch of INFRA’s podcast The Buyer’s Desk, top challenges and opportunities natural grocers will face in 2024 and how independent natural retailers and emerging brands can create magic in the aisle.

Tune into this episode of The Natural List for more on how Shetty, co-founder of adaptogenic sparkling tea brand Juni, thinks about packaging your purpose. As an entrepreneur, he offers advice for other founders and CPG professionals striving to leave a positive mark on the world, while optimizing their own health and wellness. 

The global food service industry is now valued at between one and three trillion dollars, representing a world of opportunity for CPG companies looking to expand their distribution strategies. From primo menu placements to innovative campus popups and in-flight makeovers, we highlight some of the most exciting things happening in CPG outside of retail. 

Plus, we spoke with Rob Morasco, vice president of innovation at Sodexo Campus, and Jennifer DiFrancesco, director of culinary innovation at Sodexo Campus, about the top trends in on-campus dining and what it means for the future of food service. 

Stamets has spent 40 years funneling resources into the study of mycelium. He is the founder and owner of Fungi Perfecti and Host Defense, co-founder of Mycomedica Life Sciences, co-director of the nonprofit the Center for Ecological consciousness and the author of multiple books describing psilocybin mushroom identification and cultivation.

In this episode of The Natural List, we connect with Stamets to discuss mycelium, psilocybin and so much more, including the important role that kindness and connection should play in today’s business landscape. 

Join us for this conversation from the trenches of the Natural Products Expo East show floor, where health-focused companies launched some of the most exciting wellness, nutrition and functional food and beverage products into the retail market.

Founders Heritage is a community of entrepreneurs whose products represent the founder’s authentic heritage. From its launch with five brands to a thriving community of 60, including Yai's Thai, Maazah, Nona Lim and others, Founders Heritage celebrates cultural diversity in CPG and retail. 

Join the three-time NEXTY Award winner as he shares insights from the other side of the NEXTY judging table. Eager to meet some of the Founders Heritage brands leading the charge of global flavors? Check out the Founders Heritage block at Natural Products Expo East in Exhibit Hall A.

In a few weeks’ time at the New Hope Innovation Experience, Natural Products Expo East and The Future Market will create a musuem-like experience that brings these forward-thinking concepts to life. The Innovation Experience is the ideal place to learn about, engage with, taste, discuss and even challenge the newest innovations that have potential to change the world.

Jumpstart your adventure into future innovations by listening to this engaging discussion with an innovation expert. As Mike says, “today’s innovations are stepping stones to the things you might see 20 years from now.” Find out how you can look for little signals about the future; after all, every big trend in today’s market started out as something small.

For the Expo East 2023 edition of these awards, New Hope Network’s team of editors and analysts were joined by a range of industry experts to narrow down the list of 400 nominated products to 69 finalists across 20 categories, as well as to choose the winners. In this episode of The Natural List, Jessica and Adrienne talk to two of these esteemed NEXTY judges: Emily Schildt, CEO and founder of Pop Up Grocer, and Douglas Yu, Senior Contributor at Forbes.

Listen as our judges reflect on current consumer trends, communicating a brand’s mission, and their favorite moments from the NEXTYS.

Today, around 75% of Americans take dietary supplements, whether for health maintenance, daily optimization, or long-term prevention. But a lot goes on behind the scenes at the companies that provide these pills and powders to ensure that consumers' expectations are met.

At an executive event in Rancho Palos Verdes called the NBJ Summit, leaders from ingredient suppliers, supplement brands and retailers gathered to discuss the opportunities in this multi-billion-dollar industry. From AI-driven clinical trials and dynamic omnichannel sales strategies to scientific validation and ingredient transparency, the future of dietary supplements is largely being shaped by women leaders who are redefining the narrative around nutrition.

In this episode of The Natural List, Jessica Rubino, New Hope Network's VP of content, speaks with two of the supplement industry's brightest minds: Kat Schneider, CEO of women's supplement brand Ritual, and Pelin Thorogood, co-founder and executive chair of Radicle Science, a company working to democratize nutrition research. Plus, in the "The List" segment, we highlight five award-winning supplement companies and the people who make them shine.

FounderMade, which began as a pitch event in 2015, has grown into a large-scale media company that specializes in "best-in-class content and experiences created specifically for tomorrow's brand innovators." Today, the FounderMade Innovation Show connects over 1200 industry leaders in beauty, food and wellness for a full day of networking, discovery and education. 

In today’s episode of The Natural List, Michelle Finizio, president and co-founder of FounderMade, details her journey from a background in the accelerator ecosystem to the evolution of world-class trade shows that support entrepreneurs. Find a cozy seat, and join our conversation about creating intimate communities, the next big themes in the founder space, and continuing to evolve human experiences.

The options available to support this cultural shift have become so prolific that serial entrepreneur Marcos Salazar launched the Adult Non-Alcoholic Beverage Association (ANBA) to educate on and responsibly grow the non-alcoholic beverage ecosystem. “This category is growing rapidly, but there needed to be some infrastructure in bringing all the different stakeholders together,” Salazar said. Take one look the association’s membership and it’s clear that ANBA is helping to elevate some of the most innovative beverage brands in the retail and food service market today.

Thrive Market, a B Corp certified online retailer, is on a mission to make healthy living easy and affordable for everyone. In today’s episode of The Natural List, New Hope Network’s Director of Content Adrienne Smith joins Jason Bidart and Christine McNerney—both VPs of merchandising at Thrive Market—to discuss consumer education, building community, and what they’ll be looking for in new brands at Natural Products Expo East this September.

Natural products brands are rising to meet this demand and fill this massive gap in the marketplace for women’s health solutions. One such brand is Winged Wellness. Its women-centric supplement and personal care products offer women clinically studied formulations for a variety of women’s health needs, messaging that celebrates women and gorgeous, stigma-free branding. Today on The Natural List, hosts Jessica Rubino and Adrienne Smith bare all with this brand’s delightful co-founder and CEO, Jessica Mulligan.

A recent New Hope consumer survey yields surprising results about natural channel shoppers and their willingness to turn to Big Pharma for weight loss's new "silver bullets." Don't miss this week's edition of The Natural List, when hosts Jesica Rubino and Adrienne Smith talk to New Hope's Nutrition Business Journal Editor-In-Chief Rick Polito about what natural consumers are saying about weight management and how supplement companies can stay in the game.

But when, where and how should brands share this information with consumers? How much should brands tell consumers about both successes and failures along the way? How much information is too much, and when is it not enough?

These are a few of the questions explored in this week’s episode of The Natural List, when hosts Jessica Rubino and Adrienne Smith sit down with New Hope Network’s Senior Manager Data and Insights Amanda Hartt to talk about some of the takeaways from the recently published Sustainability Marketing Report.

Over three billion people in the world get the majority of their protein sources and nutrition from oceans and waterways. Yet in America, oceans are often overlooked as a part of the food system despite being the most internationally traded food commodity on earth. 

In this episode of The Natural List, host Jessica Rubino and guest host Jenna Fitch introduce the Seafood Collab and several of the brands working hard to increase sustainable seafood in the natural products industry. Hear from Scout, Neptune Snacks, Fishwife, Sea Monsters and Atlantic Sea Farms about sustainable seafood ingredients, products and ocean systems in this excerpt from the Natural Products Expo West 2023 panel "Making Waves: Emerging Brands Driving Innovation in Seafood CPG."

We open our conversation with a definition of upcycling, look at SPINS data reflecting this growing trend and examine consumer research on the movement’s reach and importance. The hosts are then joined by Upcycled Food Association Board President and Renewal Mill Co-Founder and COO Caroline Cotto and Regrained Co-founder and Chief Grain Officer Daniel Kurzrock, to discuss developing an upcycling lexicon and supply chain, the challenges of scaling upcycled products and what exciting innovations are on the upcycling horizon.   

Brands featured in this episode’s segment of The List: 

Renewal Mill, Regrained, Ugly’s Kettle Chips, Spare Tonic, Cajú Love, UNLIMEAT, and the winners of the Upcycled Food Challenge Event (led by Misfits Market): Atoria’s Family Bakery, Chomps and Petit Pot.

In this episode, we’ll discuss how New Hope Network looks at innovation: Not just what makes its way onto store shelves, but also what happens behind the scenes to ensure companies use business as a force for good. We also talk with Holly Adrien of The Kroger Co. and Emily Kanter of Cambridge Naturals about how brands can partner with retailers to elevate their innovations. And in a segment called The List, we highlight our favorite industry-shaping products, companies and ideas.