Throughout this season, our guests have shared the power of technology, cash flow mastery, and proactive financial strategies that allow even the leanest teams to thrive without sacrificing vision. We’ve heard stories from fractional CFOs on how they help businesses steer through cash flow dilemmas, tackle unexpected financial hurdles, and develop growth-ready finance functions. It’s been a season full of unfiltered stories that highlight the vital role of trust, resilience, and creativity in finance leadership.

From navigating challenging financial years to scaling with technology rather than headcount, our visionary guests have illustrated what it means to guide businesses through growth in today’s dynamic world. They’ve shown us how the right financial partner can transform uncertainty into opportunity, using the power of forecasting and forward-thinking strategy.

Join us as we reflect on the standout moments of Season One and celebrate the voices that made it possible. And don’t miss out on what’s coming next –Season Two, where we’ll bring you even more inspiring conversations with finance leaders who are reshaping the industry.

Simon shares insights from his decade-long journey in finance, explaining how his company, Growfactor, helps businesses on the cusp of major growth by offering tailored financial expertise. We explore the common pitfalls entrepreneurs face when managing their finances solo, and how a strategic partner can bridge the gap between day-to-day operations and long-term success.

Simon uncovers the importance of financial intimacy—understanding that while DIY methods may work short-term, external expertise can provide the fresh perspective needed to scale effectively. Simon also shares his experiences working with high-profile entrepreneurs and offers practical advice on integrating finance into every aspect of business strategy.

The New F*Word is produced and managed by Urban Podcasts.

In this episode, Colin sits down with John Dalrymple from Ferrock Finance to explore how fractional finance is reshaping the financial landscape for growing companies.

John shares how Ferrock Finance, led by Scott Willis, saw a gap in the market for fractional finance roles and how they’ve been helping a diverse range of clients—from established SaaS companies to emerging startups.

We explore the benefits of fractional CFOs, especially for companies on the brink of growth. John offers an inside look at how fractional services can provide high-level financial expertise without the hefty price tag of a full-time hire. He also addresses the common hesitations around making the switch, including how to mitigate risks while balancing career and family life.

John dives into the unique value Ferrock Finance brings to the table, sharing insights on maintaining personal client relationships and avoiding common pitfalls in financial modeling and pitch presentations.

As we assess the current market landscape, John discusses the tightening of capital availability and why it’s more important than ever for businesses to demonstrate financial competence.

The New F*Word is produced and managed by Urban Podcasts.

In this episode, I sit down with Marc Obrart, co-founder of fin-house, to explore how fractional finance is revolutionising the way startups and SMEs approach their financial strategies. 

Marc shares how fin-house is shaking up the traditional finance model by offering tailored, agile finance teams—delivering high-impact CFO services without the full-time commitment. We explore the gaps in conventional accounting, why proactive financial guidance is critical for scaling, and how fractional CFOs are helping businesses make smarter decisions.

From streamlining day-to-day operations to navigating high-level strategy, Marc’s insights provide a fresh look at the evolving role of finance professionals.

The New F*Word is produced and managed by Urban Podcasts.

In this episode, we dive into the world of financial literacy for small to medium-sized enterprises (SMEs) with seasoned financial consultant Craig Rattray. With over 30 years of experience, Craig shares invaluable insights from his Know Your Numbers programme, breaking down the critical financial concepts every business owner should understand, including profit and loss statements and cash flow management.

Craig shares the risks of neglecting your finances and why regular engagement with financial metrics is key to unlocking growth opportunities. He also offers practical tips on balanced cash flow forecasting to help business owners make smarter, more informed decisions. Craig’s mission? To empower entrepreneurs to navigate their finances with confidence, turning financial literacy into a powerful tool for sustainable business success.

The New F*Word is produced and managed by Urban Podcasts.

We sit down with Lauren Harvey from Full Stop. She shares her remarkable journey from Peugeot to a passionate chartered management accountant. Lauren's path—marked by her tenure managing estates for the Crown Estate offers a unique perspective on the ever-evolving landscape of cloud accounting and financial management. Her story is a testament to the dynamic shifts in the accounting world and the growing importance of proactive financial insight, especially for SMEs navigating the post-pandemic landscape.

Lauren shares how technology and cloud accounting have empowered accountants to embrace more advisory roles, contrasting these fractional roles with traditional ones. We also explore the importance of a comprehensive finance department and the frustrations businesses often face with reactionary accounting firms.

Lauren explains how Float helps businesses manage daily cash positions while projecting future economic health, highlighting the importance of educating clients on cash flow management before financial distress hits.

The New F*Word is produced and managed by Urban Podcasts.

In this episode, Karen reveals the critical gap she identified in financial guidance for new entrepreneurs and solo founders and how she stepped in to fill it. Her unique background, shaped by Scottish roots and international experiences, has given her a distinctive edge in advising clients across the US and UK. Karen also shares her early journey on leveraging LinkedIn to build her network including her recent controversial posts challenging traditional accountant stereotypes which might have ruffled a few feathers

Together, we explore the evolving role of fractional CFOs in today’s business landscape, the pros and cons of popular accounting tools like Xero and QuickBooks, and the importance of having a CFO with FP&A and strategic partnership experience.

The New F*Word is produced and managed by Urban Podcasts.

Kevin's strategy centres on providing upfront value and smoothing out costs over the year. He stresses the importance of educating clients about cash flow and capital allocation decisions, which are vital for business growth.

Want to learn how other fCFOs are using Float Cash Flow Forecasting to enhance their services? Check out this link.

Connect with Colin on LinkedIn for feedback or questions: Colin's LinkedIn.

For more expert insights, connect with Kevin: Kevin's LinkedIn

In this episode, she shares the typical scenarios she encounters with her agency clients, the need for better financial planning and the importance of understanding each client's unique needs and goals. Stacey underscores the value of cash flow forecasting and the benefits of using specialized software for accurate financial tracking.

Want to learn more about how other fCFOs are leveraging Float Cash Flow Forecasting to boost their offerings?
https://floatapp.com/fractional-cfos/

Connect with Colin on Linkedin to give feedback or ask him your burning questions 👇
https://www.linkedin.com/in/colinphewitt/

Connect with Stacey for more expert insights 👇
https://www.linkedin.com/in/staceyborrow

Want to learn more about how other fCFOs are leveraging Float Cash Flow Forecasting to boost their offerings?
https://floatapp.com/fractional-cfos/

Connect with Colin on Linkedin to give feedback or ask him your burning questions 👇
https://www.linkedin.com/in/colinphewitt/

Connect with Susan for more expert insights 👇
https://www.linkedin.com/in/thesusanboles

Chris takes us on a journey through his experience building and scaling finance organisations, sharing the pivotal moments that led to the creation of Fresh FP&A. He paints a vivid picture of the indispensable value that fractional CFOs bring to the table, offering strategic guidance and expertise without the hefty price tag of a full-time CFO.

Chris also shares his take on the critical importance of effective cash flow management and why finance leaders today need to leverage cutting-edge technology to analyse and forecast cash flow 🚀

Want to learn more about how other fCFOs are leveraging Float Cash Flow Forecasting to boost their offerings?
https://floatapp.com/fractional-cfos/

Connect with Colin on Linkedin to give feedback or ask him your burning questions 👇
https://www.linkedin.com/in/colinphewitt/

Connect with Chris for more expert insights 👇
https://www.linkedin.com/in/freshcfo/