<![CDATA[The Next 100 Days Podcast]]>7012d87e-139a-5aff-a7f5-10d48ab99e17Fri, 17 Apr 2026 06:30:07 +0000Captivate.fmKevin Appleby & Graham Arrowsmith
Graham and Kevin believe that business change comes about when a business owner focusses on just one thing that will make a real difference to his business. That might be product development, a new product launch or a marketing campaign. Focussing for less than 100 days, or focussing on too many things generally won't deliver the results you need, Equally, its difficult to maintain effective focus for much longer than 100 days without re-assessing priorities.

The Next 100 Days Podcast is your source to learn how to move your business forward, with practical advice and guidance that you can put into action and make a difference in your own organisation within the next 100 days.]]>https://artwork.captivate.fm/dc4ff2cd-f93e-40cf-a6b5-f176247abc37/the-next-100-days-podcast-2.jpgThe Next 100 Days PodcastKevin Appleby & Graham ArrowsmithKevin Appleby & Graham ArrowsmithThe Next 100 Days Podcast is a leading UK business show. Through this podcast, Kevin and Graham reveal strategies you can use to improve your business and take it to the next level. In addition to featuring their own advice, Kevin and Graham host amazing guests from across the business world. Often the guests are successful, but lesser-known business owners and entrepreneurs, enabling the show to bring fresh content and stand out from many of the US based business shows. Graham and Kevin believe that business change comes about when a business owner focusses on just one thing that will make a real difference to his business. That might be product development, a new product launch or a marketing campaign. Focussing for less than 100 days, or focussing on too many things generally won't deliver the results you need, Equally, its difficult to maintain effective focus for much longer than 100 days without re-assessing priorities. The Next 100 Days Podcast is your source to learn how to move your business forward, with practical advice and guidance that you can put into action and make a difference in your own organisation within the next 100 days.https://thenext100days.org/falseepisodichttps://feeds.captivate.fm/the-next-100-days/nopodcast#521 Phil Treagus-Evans - Human First Marketing#521 Phil Treagus-Evans - Human First MarketingGraham, Kevin, and Phil discuss Phil's new book "Human First Marketing", which aims to address issues like ad desensitisation, homogenised content, and the modern consumer's desire for authenticity. Phil explains his motivation for writing the book and the key principles behind the "human first" approach.

Summary of Podcast

Comparing old vs. new marketing tactics

Graham, who has been in marketing since the 1970s, acknowledges that some of the issues Phil raised have been around for a long time. The group discusses how marketing has evolved, with AI and automation playing a bigger role, and the need to find the right balance between efficiency and maintaining a human touch.

Implementing "human first" marketing

Phil outlines three key steps for implementing a "human first" marketing approach: 1) Deeply understanding the target audience, 2) Making the company's leadership and team more visible and accessible, and 3) Deploying an "employee advocacy" program to leverage the reach and influence of a company's own employees.

Debating the marketing "funnel" vs. "pinball" model

The group debates the merits of the traditional marketing funnel model versus Phil's "pinball" concept, where customers bounce around non-linearly. They discuss the pros and cons of each approach and how to best adapt to the reality of modern, fragmented customer journeys.

Recap and next steps

The group wraps up the discussion, acknowledging the value of the "pinball" concept and the importance of challenging assumptions. They express interest in exploring the ideas further, potentially by bringing in other marketing experts like Flint McLaughlin.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled in 2014 to provide data from The UK High Net Worth Database to marketers targeting affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, creating lead generation AI Agents & Workflows and introducing the MeclabsAI Platform. Graham also provides an Answer Engine Optimisation solution to get your website in shape to be found by LLMs.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>Graham, Kevin, and Phil discuss Phil's new book "Human First Marketing", which aims to address issues like ad desensitisation, homogenised content, and the modern consumer's desire for authenticity. Phil explains his motivation for writing the book and the key principles behind the "human first" approach.

Summary of Podcast

Comparing old vs. new marketing tactics

Graham, who has been in marketing since the 1970s, acknowledges that some of the issues Phil raised have been around for a long time. The group discusses how marketing has evolved, with AI and automation playing a bigger role, and the need to find the right balance between efficiency and maintaining a human touch.

Implementing "human first" marketing

Phil outlines three key steps for implementing a "human first" marketing approach: 1) Deeply understanding the target audience, 2) Making the company's leadership and team more visible and accessible, and 3) Deploying an "employee advocacy" program to leverage the reach and influence of a company's own employees.

Debating the marketing "funnel" vs. "pinball" model

The group debates the merits of the traditional marketing funnel model versus Phil's "pinball" concept, where customers bounce around non-linearly. They discuss the pros and cons of each approach and how to best adapt to the reality of modern, fragmented customer journeys.

Recap and next steps

The group wraps up the discussion, acknowledging the value of the "pinball" concept and the importance of challenging assumptions. They express interest in exploring the ideas further, potentially by bringing in other marketing experts like Flint McLaughlin.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled in 2014 to provide data from The UK High Net Worth Database to marketers targeting affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, creating lead generation AI Agents & Workflows and introducing the MeclabsAI Platform. Graham also provides an Answer Engine Optimisation solution to get your website in shape to be found by LLMs.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>8b4b2aa2-53e4-45ec-bb07-63bd97612aabFri, 17 Apr 2026 07:30:00 +010051:27falsefull521521#520 - Jason Wong - Packaging#520 - Jason Wong - PackagingPackaging expert Jason Wong shares his background, starting as a young entrepreneur selling things online and eventually discovering his passion for packaging and manufacturing. He describes how he bought factories in China to produce packaging for various consumer brands, leveraging his marketing expertise to expand the business.

Summary of Podcast

The impact of tariffs on Jason's business

Jason discusses the challenges his business faced when new tariffs were imposed on Chinese imports, but explains how they adapted and remained competitive by highlighting the cost savings they could still offer clients compared to domestic manufacturing.

Automation and AI in packaging

Jason talks about how his business is leveraging automation and AI technology to improve efficiency and productivity in the packaging process, including using AI agents to handle various administrative and research tasks.

Potential collaboration opportunities

Graham shares ideas for potential collaboration between his marketing services and Jason's packaging expertise, particularly around creating unique "shock and awe" packaging experiences to promote certain products and reach high-net-worth individuals.

Packaging as a powerful marketing tool

Graham and Jason explore the importance of packaging as a branding and marketing tool, discussing how the packaging can create a perception of quality and value for products. They identify opportunities to use packaging creatively to reach and engage target audiences.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled in 2014 to provide data from The UK High Net Worth Database to marketers targeting affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, creating lead generation AI Agents & Workflows and introducing the MeclabsAI Platform. Graham also provides an Answer Engine Optimisation solution to get your website in shape to be found by LLMs.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>Packaging expert Jason Wong shares his background, starting as a young entrepreneur selling things online and eventually discovering his passion for packaging and manufacturing. He describes how he bought factories in China to produce packaging for various consumer brands, leveraging his marketing expertise to expand the business.

Summary of Podcast

The impact of tariffs on Jason's business

Jason discusses the challenges his business faced when new tariffs were imposed on Chinese imports, but explains how they adapted and remained competitive by highlighting the cost savings they could still offer clients compared to domestic manufacturing.

Automation and AI in packaging

Jason talks about how his business is leveraging automation and AI technology to improve efficiency and productivity in the packaging process, including using AI agents to handle various administrative and research tasks.

Potential collaboration opportunities

Graham shares ideas for potential collaboration between his marketing services and Jason's packaging expertise, particularly around creating unique "shock and awe" packaging experiences to promote certain products and reach high-net-worth individuals.

Packaging as a powerful marketing tool

Graham and Jason explore the importance of packaging as a branding and marketing tool, discussing how the packaging can create a perception of quality and value for products. They identify opportunities to use packaging creatively to reach and engage target audiences.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled in 2014 to provide data from The UK High Net Worth Database to marketers targeting affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, creating lead generation AI Agents & Workflows and introducing the MeclabsAI Platform. Graham also provides an Answer Engine Optimisation solution to get your website in shape to be found by LLMs.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>3fea4c67-af0f-43a1-bf90-2bc7ae4f1353Fri, 10 Apr 2026 07:30:00 +010042:05falsefull520520#519 - Ed Cappabianca - Ingenion Medical#519 - Ed Cappabianca - Ingenion MedicalIngenion Medical, run by our guest Ed Cappabianca, is going to change the standard catheter in the UK - The Foley catheter. Urinary catheter-associated infections kill 2,100 people a year and block 1.2 million hospital bed-days. And yet, the Foley catheter - the standard of care - has barely changed in 91 years. Ingenion Medical has built what replaces it.

The cymactive™ 2.0R is a CE-marked, patient-controlled urethral catheter with a patented magnetic valve that is already in clinical use across the UK and 15 international markets. It is superior to either standard Foleys or intermittent catheters, and generates revenue today.

Ingenion Medical are seeking investors.

Here's the Investment case:

• Revenue generative, regulatory approved. CE Mark achieved Q1 2024. ISO 13485 renewed October 2025. FDA pre-sub meeting completed.

• Commercial traction. Distributor agreements in over 10 countries. NHS Supply Chain at contract award stage. 15 NHS hospitals active or in pipeline.

• Profitable at 1,600 patients per month (80 urologists x 20 patients). Breakeven H2 2027. £49m revenue projected 2030.

• Exit precedent. Comparable urology acquisitions: Urotronic > Laborie $600m;Neotract > Teleflex $1.1b; Augmenix > Boston Scientific $600m; .

• World-class advisors. Advisory board includes: Professor Chris Chapple (former European Association of Urology Secretary General) and Professor Kurt Naber, global authority on urinary tract infections.

If you would like the detailed Investor Pitch Deck, go to: ingenion.approvedinvestors.co.uk

Summary of Podcast

Key Takeaways

  • The Problem: Current catheters cause frequent, costly infections (£2k–£3.5k per cycle for the NHS) and severely limit patient mobility and quality of life.
  • The Solution: Ingenion's cymactive catheter is a 30-day, self-voiding device with no external bag, restoring patient dignity and designed to reduce infection risk.
  • Market Validation: The NHS created a new framework channel specifically for SimActive, signaling strong support for its innovation and cost-saving potential.
  • The Ask: Ingenion is raising £2M (for ~10% equity) to fund commercialisation, targeting a future trade sale to a major urology firm for a potential 10x investor return.

The Problem with Current Catheters

  • Urinary Retention: A common condition caused by issues like BPH (enlarged prostate), Parkinson's, MS, and spinal cord injuries.
  • Foley Catheter (Indwelling):
  • The 100-year-old standard, anchored by an internal balloon.
  • Creates a "superhighway for bacteria," causing frequent, costly infections.
  • Full cost of ownership for the NHS is ~£800/month per patient.
  • Intermittent Catheters (Single-Use):
  • Used 5–8 times daily, creating significant waste and inconvenience.
  • Account for 90% (£157.5M) of the NHS's £175M annual catheter spend.
  • Patient Impact:
  • Fear of infection and public voiding → social isolation.
  • Reduced fluid intake → dehydration, which can worsen conditions like dementia.

The cymactive Solution

  • Innovation: A 30-day, self-voiding catheter with no external tubes or bags.
  • Mechanism:
  • An internal, patient-controlled magnetic valve.
  • An external magnet opens the valve; removing it allows the valve to close naturally.
  • Infection Defense:
  • The urethra seals over the valve's end, mimicking the body's natural defense against bacteria.
  • Anecdotal evidence suggests reduced infections and restored function.
  • Product Pipeline:
  • Current: cymactive for male urinary retention (CE marked).
  • In Development: Versions for women and for male incontinence.

Market Validation & Commercialisation

  • NHS Adoption:
  • The NHS created a new framework channel for cymactive, as it didn't fit existing categories.
  • Ingenion was the sole applicant and signed a 2-year contract on March 12, 2026.
  • Ordering codes are now live for hospitals.
  • Go-to-Market Strategy:
  • Goal: Build awareness among clinicians and patient groups.
  • Method: Target early adopters and use their case studies, shared by the NHS innovation team, to drive broader adoption.
  • Rationale: A randomised control trial was unfeasible because Foley catheter users were unwilling to risk being randomised to the control group.

Investment Opportunity

  • The Ask: £2M for ~10% equity (pre-money valuation: £18M).
  • Exit Strategy: Trade sale to a major urology firm (e.g., Coloplast, Becton Dickinson).
  • Rationale: Leverage a large firm's infrastructure for rapid, global scaling.
  • Target Return: A typical venture capital return of ~10x investment.
  • Investor Profile: High Net Worth (HNW) or Sophisticated Investors.
  • Due Diligence: Pitch deck available at ingenion.approvedinvestors.co.uk

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled in 2014 to provide data from The UK High Net Worth Database to marketers targeting affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, creating lead generation AI Agents & Workflows and introducing the MeclabsAI Platform. Graham also provides an Answer Engine Optimisation solution to get your website in shape to be found by LLMs.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>Ingenion Medical, run by our guest Ed Cappabianca, is going to change the standard catheter in the UK - The Foley catheter. Urinary catheter-associated infections kill 2,100 people a year and block 1.2 million hospital bed-days. And yet, the Foley catheter - the standard of care - has barely changed in 91 years. Ingenion Medical has built what replaces it.

The cymactive™ 2.0R is a CE-marked, patient-controlled urethral catheter with a patented magnetic valve that is already in clinical use across the UK and 15 international markets. It is superior to either standard Foleys or intermittent catheters, and generates revenue today.

Ingenion Medical are seeking investors.

Here's the Investment case:

• Revenue generative, regulatory approved. CE Mark achieved Q1 2024. ISO 13485 renewed October 2025. FDA pre-sub meeting completed.

• Commercial traction. Distributor agreements in over 10 countries. NHS Supply Chain at contract award stage. 15 NHS hospitals active or in pipeline.

• Profitable at 1,600 patients per month (80 urologists x 20 patients). Breakeven H2 2027. £49m revenue projected 2030.

• Exit precedent. Comparable urology acquisitions: Urotronic > Laborie $600m;Neotract > Teleflex $1.1b; Augmenix > Boston Scientific $600m; .

• World-class advisors. Advisory board includes: Professor Chris Chapple (former European Association of Urology Secretary General) and Professor Kurt Naber, global authority on urinary tract infections.

If you would like the detailed Investor Pitch Deck, go to: ingenion.approvedinvestors.co.uk

Summary of Podcast

Key Takeaways

  • The Problem: Current catheters cause frequent, costly infections (£2k–£3.5k per cycle for the NHS) and severely limit patient mobility and quality of life.
  • The Solution: Ingenion's cymactive catheter is a 30-day, self-voiding device with no external bag, restoring patient dignity and designed to reduce infection risk.
  • Market Validation: The NHS created a new framework channel specifically for SimActive, signaling strong support for its innovation and cost-saving potential.
  • The Ask: Ingenion is raising £2M (for ~10% equity) to fund commercialisation, targeting a future trade sale to a major urology firm for a potential 10x investor return.

The Problem with Current Catheters

  • Urinary Retention: A common condition caused by issues like BPH (enlarged prostate), Parkinson's, MS, and spinal cord injuries.
  • Foley Catheter (Indwelling):
  • The 100-year-old standard, anchored by an internal balloon.
  • Creates a "superhighway for bacteria," causing frequent, costly infections.
  • Full cost of ownership for the NHS is ~£800/month per patient.
  • Intermittent Catheters (Single-Use):
  • Used 5–8 times daily, creating significant waste and inconvenience.
  • Account for 90% (£157.5M) of the NHS's £175M annual catheter spend.
  • Patient Impact:
  • Fear of infection and public voiding → social isolation.
  • Reduced fluid intake → dehydration, which can worsen conditions like dementia.

The cymactive Solution

  • Innovation: A 30-day, self-voiding catheter with no external tubes or bags.
  • Mechanism:
  • An internal, patient-controlled magnetic valve.
  • An external magnet opens the valve; removing it allows the valve to close naturally.
  • Infection Defense:
  • The urethra seals over the valve's end, mimicking the body's natural defense against bacteria.
  • Anecdotal evidence suggests reduced infections and restored function.
  • Product Pipeline:
  • Current: cymactive for male urinary retention (CE marked).
  • In Development: Versions for women and for male incontinence.

Market Validation & Commercialisation

  • NHS Adoption:
  • The NHS created a new framework channel for cymactive, as it didn't fit existing categories.
  • Ingenion was the sole applicant and signed a 2-year contract on March 12, 2026.
  • Ordering codes are now live for hospitals.
  • Go-to-Market Strategy:
  • Goal: Build awareness among clinicians and patient groups.
  • Method: Target early adopters and use their case studies, shared by the NHS innovation team, to drive broader adoption.
  • Rationale: A randomised control trial was unfeasible because Foley catheter users were unwilling to risk being randomised to the control group.

Investment Opportunity

  • The Ask: £2M for ~10% equity (pre-money valuation: £18M).
  • Exit Strategy: Trade sale to a major urology firm (e.g., Coloplast, Becton Dickinson).
  • Rationale: Leverage a large firm's infrastructure for rapid, global scaling.
  • Target Return: A typical venture capital return of ~10x investment.
  • Investor Profile: High Net Worth (HNW) or Sophisticated Investors.
  • Due Diligence: Pitch deck available at ingenion.approvedinvestors.co.uk

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled in 2014 to provide data from The UK High Net Worth Database to marketers targeting affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, creating lead generation AI Agents & Workflows and introducing the MeclabsAI Platform. Graham also provides an Answer Engine Optimisation solution to get your website in shape to be found by LLMs.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>b6aef7a1-20fe-45d2-b91c-76d8cadcd5f3Fri, 03 Apr 2026 07:30:00 +010059:56falsefull519519#518 Carmen Sederino - Illuminated Story#518 Carmen Sederino - Illuminated StoryCarmen Sederino’s holistic approach to her Illuminated Story approach combines narrative structure, stage presence, and multimedia elements to create immersive, encore-worthy shows that resonate deeply with audiences. Drab speakers are a thing of the past!

Summary of Podcast

Introduction to Carmen and her background

Graham introduces Carmen Sederino, who is joining the podcast from Australia. Carmen shares her background, including her formal training in theater and performing arts, as well as her extensive corporate experience leading marketing and branding teams.

Carmen's approach to helping clients with presentations

Carmen explains how she works with clients, often high-level executives, to transform their presentations and speaking skills. She focuses on crafting compelling stories and messages, as well as helping them develop their stage presence and delivery.

Practical tips for improving presentations

Carmen provides specific examples and techniques she uses to help clients, such as having them practice delivering content in different personas or styles to expand their range, and using pauses and energy to create more impact.

Carmen's business and the power of storytelling

Graham and Carmen discuss the "Illuminated Story" brand and Carmen's focus on helping clients illuminate their stories and expertise through engaging presentations. They touch on the importance of storytelling in business communication.

Kevin's upcoming presentation challenge

Kevin shares that he is working on a presentation on a dry topic (ethics and governance) and asks Carmen for advice on how to make it more engaging and impactful.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled in 2014 to provide data from The UK High Net Worth Database to marketers targeting affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, creating lead generation AI Agents & Workflows and introducing the MeclabsAI Platform. Graham also provides an Answer Engine Optimisation solution to get your website in shape to be found by LLMs.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>Carmen Sederino’s holistic approach to her Illuminated Story approach combines narrative structure, stage presence, and multimedia elements to create immersive, encore-worthy shows that resonate deeply with audiences. Drab speakers are a thing of the past!

Summary of Podcast

Introduction to Carmen and her background

Graham introduces Carmen Sederino, who is joining the podcast from Australia. Carmen shares her background, including her formal training in theater and performing arts, as well as her extensive corporate experience leading marketing and branding teams.

Carmen's approach to helping clients with presentations

Carmen explains how she works with clients, often high-level executives, to transform their presentations and speaking skills. She focuses on crafting compelling stories and messages, as well as helping them develop their stage presence and delivery.

Practical tips for improving presentations

Carmen provides specific examples and techniques she uses to help clients, such as having them practice delivering content in different personas or styles to expand their range, and using pauses and energy to create more impact.

Carmen's business and the power of storytelling

Graham and Carmen discuss the "Illuminated Story" brand and Carmen's focus on helping clients illuminate their stories and expertise through engaging presentations. They touch on the importance of storytelling in business communication.

Kevin's upcoming presentation challenge

Kevin shares that he is working on a presentation on a dry topic (ethics and governance) and asks Carmen for advice on how to make it more engaging and impactful.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled in 2014 to provide data from The UK High Net Worth Database to marketers targeting affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, creating lead generation AI Agents & Workflows and introducing the MeclabsAI Platform. Graham also provides an Answer Engine Optimisation solution to get your website in shape to be found by LLMs.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>e8e7dd5b-3ad5-4939-bb3d-b606be3bbfe9Fri, 27 Mar 2026 07:30:00 +010048:45falsefull518518#517 Adam O'Leary - Lead Generation#517 Adam O'Leary - Lead GenerationThis is a lead generation focused podcast about a novel B2B sales follow-up strategy.

Summary of Podcast

Key Takeaways

  1. Novel Follow-Up Strategy: A third-party "good cop" provides hyper-relevant value (e.g., podcast intros) to prospects, bypassing their AI-filtered inboxes and achieving 70–80% reply rates.
  2. AI-Proofing Business: The strategy is designed to be AI-proof by focusing on human connection, a core element Adam believes AI cannot fully automate.
  3. AI's Primary Blocker: Kevin identified legacy systems as the main barrier to AI adoption in finance, not resistance to the technology itself.
  4. Podcast Book Opportunity: The podcast's 500+ episodes offer a rich source for an AI-assisted book, distilling key lessons and future-casting.

The Problem: Ineffective Sales Follow-Up

  1. Standard "just checking in" emails are ineffective, especially with high-value prospects ($5M+ revenue) who use AI-powered inbox filters.
  2. These filters learn to ignore senders after 2–3 unanswered emails, causing messages to be routed to spam.
  3. Result: 66% of marketing-qualified leads are lost because they are not ready to buy immediately.

The Solution: A "Good Cop" Follow-Up Strategy

  1. Adam's firm, SimpleWins.io, acts as a third-party "good cop" to maintain engagement with prospects outside the main sales cycle.
  2. Process:
  3. Web Listening: A team monitors public signals (news, podcasts, blogs) to identify a prospect's current, hyper-relevant goals.
  4. Value Delivery: The team offers non-sales-related value aligned with those goals (e.g., podcast intros, affiliate partnerships).
  5. Expert Positioning: The "good cop" builds a separate relationship, subtly reinforcing the client's expertise until the prospect is ready to buy.
  6. Result: This approach achieves 70–80% reply rates, far exceeding the typical 0–20% for standard sales emails.

AI's Impact on Business & Automation

  1. Adam's Perspective:
  2. AI will automate most administrative tasks, creating "super soldiers" who manage large pipelines with AI assistants.
  3. The core human element of understanding business needs will remain essential.
  4. Adam is in a "race" to automate his own business, noting AI reduced a software development task from 3 months to 14 minutes.
  5. Kevin's Perspective:
  6. The main barrier to AI adoption in finance is legacy systems, not human resistance.
  7. Integrating AI requires a major transformation, not a simple bolt-on.
  8. AI enables advanced capabilities like continuous, multi-scenario forecasting (e.g., Monte Carlo simulations) that are impractical for humans.
  9. The current focus in finance is on governance, data security, and fraud prevention.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled in 2014 to provide data from The UK High Net Worth Database to marketers targeting affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, creating lead generation AI Agents & Workflows and introducing the MeclabsAI Platform. Graham also provides an Answer Engine Optimisation solution to get your website in shape to be found by LLMs.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>This is a lead generation focused podcast about a novel B2B sales follow-up strategy.

Summary of Podcast

Key Takeaways

  1. Novel Follow-Up Strategy: A third-party "good cop" provides hyper-relevant value (e.g., podcast intros) to prospects, bypassing their AI-filtered inboxes and achieving 70–80% reply rates.
  2. AI-Proofing Business: The strategy is designed to be AI-proof by focusing on human connection, a core element Adam believes AI cannot fully automate.
  3. AI's Primary Blocker: Kevin identified legacy systems as the main barrier to AI adoption in finance, not resistance to the technology itself.
  4. Podcast Book Opportunity: The podcast's 500+ episodes offer a rich source for an AI-assisted book, distilling key lessons and future-casting.

The Problem: Ineffective Sales Follow-Up

  1. Standard "just checking in" emails are ineffective, especially with high-value prospects ($5M+ revenue) who use AI-powered inbox filters.
  2. These filters learn to ignore senders after 2–3 unanswered emails, causing messages to be routed to spam.
  3. Result: 66% of marketing-qualified leads are lost because they are not ready to buy immediately.

The Solution: A "Good Cop" Follow-Up Strategy

  1. Adam's firm, SimpleWins.io, acts as a third-party "good cop" to maintain engagement with prospects outside the main sales cycle.
  2. Process:
  3. Web Listening: A team monitors public signals (news, podcasts, blogs) to identify a prospect's current, hyper-relevant goals.
  4. Value Delivery: The team offers non-sales-related value aligned with those goals (e.g., podcast intros, affiliate partnerships).
  5. Expert Positioning: The "good cop" builds a separate relationship, subtly reinforcing the client's expertise until the prospect is ready to buy.
  6. Result: This approach achieves 70–80% reply rates, far exceeding the typical 0–20% for standard sales emails.

AI's Impact on Business & Automation

  1. Adam's Perspective:
  2. AI will automate most administrative tasks, creating "super soldiers" who manage large pipelines with AI assistants.
  3. The core human element of understanding business needs will remain essential.
  4. Adam is in a "race" to automate his own business, noting AI reduced a software development task from 3 months to 14 minutes.
  5. Kevin's Perspective:
  6. The main barrier to AI adoption in finance is legacy systems, not human resistance.
  7. Integrating AI requires a major transformation, not a simple bolt-on.
  8. AI enables advanced capabilities like continuous, multi-scenario forecasting (e.g., Monte Carlo simulations) that are impractical for humans.
  9. The current focus in finance is on governance, data security, and fraud prevention.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled in 2014 to provide data from The UK High Net Worth Database to marketers targeting affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, creating lead generation AI Agents & Workflows and introducing the MeclabsAI Platform. Graham also provides an Answer Engine Optimisation solution to get your website in shape to be found by LLMs.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>632e5661-b777-4cca-a9a4-2230e2428afcFri, 20 Mar 2026 07:30:00 +010050:50falsefull517517#516 Ricky Ho - Sourcing Products#516 Ricky Ho - Sourcing ProductsRicky Ho is a young entrepreneur, already on his second start-up company that is set to dominate the sourcing products arena. Yes, he has Alibaba to outmanoeuvre, but the signs are good, and his AI-inspired model has much to recommend it to SMBs/SMEs around the world.

Summary of Podcast

Introductions and background

Graham, Kevin, and Ricky (from SourceReady) introduce themselves and provide background on Ricky's career and the inspiration behind starting SourceReady, a platform that uses AI to help businesses find and vet suppliers outside of China.

SourceReady's unique approach

Ricky explains how SourceReady differentiates itself from platforms like Alibaba. They do this by using a data-driven, objective approach to ranking suppliers based on factors like quality, compliance, and customer relationships - rather than just supplier advertising. This helps democratize access to supplier information for small and medium businesses.

Addressing supply chain risks

The discussion shifts to the importance of managing supply chain risks. They discuss such as compliance issues, supplier financial health, and reputational risks. Ricky highlights how SourceReady's tools can help businesses proactively screen for and mitigate these risks, which is especially critical for smaller companies that may lack dedicated procurement teams.

SourceReady's growth and future

Ricky shares his vision for SourceReady to become the go-to platform for businesses of all sizes to discover and vet suppliers globally, beyond just China. He discusses the challenges of changing user behavior and the need to provide a significantly better experience than existing options to drive adoption. The group also touches on the favorable market trends, like supply chain diversification, that could benefit SourceReady.

Recap and closing thoughts

Ricky provides a brief testimonial on his experience being interviewed, and the group wraps up the discussion, with Graham and Kevin expressing optimism about SourceReady's potential for success.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled eleven years ago to help businesses market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner of MeclabsAI, providing AI Agents, workflows, and Phone-to-agent delivery systems. Now, Graham offers Answer Engine Optimisation so you get found by LLM search and Enterprise-level AI Solutions.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>Ricky Ho is a young entrepreneur, already on his second start-up company that is set to dominate the sourcing products arena. Yes, he has Alibaba to outmanoeuvre, but the signs are good, and his AI-inspired model has much to recommend it to SMBs/SMEs around the world.

Summary of Podcast

Introductions and background

Graham, Kevin, and Ricky (from SourceReady) introduce themselves and provide background on Ricky's career and the inspiration behind starting SourceReady, a platform that uses AI to help businesses find and vet suppliers outside of China.

SourceReady's unique approach

Ricky explains how SourceReady differentiates itself from platforms like Alibaba. They do this by using a data-driven, objective approach to ranking suppliers based on factors like quality, compliance, and customer relationships - rather than just supplier advertising. This helps democratize access to supplier information for small and medium businesses.

Addressing supply chain risks

The discussion shifts to the importance of managing supply chain risks. They discuss such as compliance issues, supplier financial health, and reputational risks. Ricky highlights how SourceReady's tools can help businesses proactively screen for and mitigate these risks, which is especially critical for smaller companies that may lack dedicated procurement teams.

SourceReady's growth and future

Ricky shares his vision for SourceReady to become the go-to platform for businesses of all sizes to discover and vet suppliers globally, beyond just China. He discusses the challenges of changing user behavior and the need to provide a significantly better experience than existing options to drive adoption. The group also touches on the favorable market trends, like supply chain diversification, that could benefit SourceReady.

Recap and closing thoughts

Ricky provides a brief testimonial on his experience being interviewed, and the group wraps up the discussion, with Graham and Kevin expressing optimism about SourceReady's potential for success.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled eleven years ago to help businesses market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner of MeclabsAI, providing AI Agents, workflows, and Phone-to-agent delivery systems. Now, Graham offers Answer Engine Optimisation so you get found by LLM search and Enterprise-level AI Solutions.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>200dd9da-1f05-40c5-9863-16911c6d493cFri, 13 Mar 2026 07:30:00 +010045:25falsefull516516#515 - Martin Booth - AI Copywriting#515 - Martin Booth - AI CopywritingHow can AI Copywriting help Martin Booth, who has worked as a journalist and copywriter, but traditional clients are turning to large language models to draft their copy nowadays? An answer emerges during the conversation.

Summary of Podcast

The rise of AI copywriting

Martin shares his perspective on the growing impact of AI tools like ChatGPT on the copywriting industry. He explains how clients are increasingly turning to AI-generated content, which has reduced the demand for his services. The group discusses strategies for copywriters to adapt and remain relevant in this changing landscape.

Opportunity in Answer Engine Optimisation (AEO)

Graham introduces the concept of Answer Engine Optimisation (AEO) as a potential solution for copywriters to differentiate themselves. He explains AI copywriting is how AEO focuses on crafting content that is optimised for how AI language models like ChatGPT search and surface information, rather than traditional search engine optimisation (SEO) tactics. The group explores the technical and creative aspects of AEO, and the potential for Martin to position himself as an expert in this emerging field.

Recap and next steps

Kevin and Graham summarise the key insights from the discussion, emphasising the need for copywriters to adapt to the changing landscape and leverage AI tools in strategic ways. They express optimism about Martin's ability to capitalise on the AEO opportunity and become a thought leader in this space.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled eleven years ago to help businesses market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner of MeclabsAI, providing AI Agents, Workflows and Phone to Agent delivery systems. Now, Graham offers Answer Engine Optimisation so you get found by LLM search and Enterprise-level AI Solutions.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com


NOTE: Here's What Claude Thinks

Why copywriters are well-positioned:

  1. LLMs don't just scrape keywords; they evaluate coherence, clarity, and authoritative structure
  2. Answer engines prioritise content that demonstrates expertise through well-reasoned arguments, not just SEO tricks
  3. Copywriters understand persuasion architecture - how to build credible cases that convince readers (and now, AI systems evaluating on behalf of readers)
  4. Direct response copywriters especially understand question-answer flow and anticipating objections - precisely what LLMs look for when synthesising answers

The critical shift required:

  1. Traditional copywriting optimises for human conversion
  2. AEO copywriting must optimise for AI comprehension then human conversion
  3. This means explicit structure: clear topic sentences, logical progression, supporting evidence, contextual markers
  4. Less "clever" wordplay, more semantic clarity and entity relationships

Where copywriters have genuine advantage over AI-generated content:

  1. Domain expertise translation - taking complex client knowledge and structuring it authoritatively
  2. Evidence marshaling - knowing which proofs, testimonials, data points establish credibility
  3. Question anticipation - your direct response background means you already think in terms of buyer journey questions
  4. Understanding what makes content citable and quotable by LLMs

The reality check: Those copywriters who were primarily executing formulaic landing pages or generic blog content were always vulnerable to AI displacement. But copywriters who can architect information authority - structuring expertise so AI engines recognise and cite it - that's a defensible, valuable skill.

You're essentially asking: "Can craftspeople who've been building for human readers pivot to building for AI intermediaries who serve human readers?" The answer is yes, because the fundamental skill - persuasive information architecture - transfers directly.

]]>How can AI Copywriting help Martin Booth, who has worked as a journalist and copywriter, but traditional clients are turning to large language models to draft their copy nowadays? An answer emerges during the conversation.

Summary of Podcast

The rise of AI copywriting

Martin shares his perspective on the growing impact of AI tools like ChatGPT on the copywriting industry. He explains how clients are increasingly turning to AI-generated content, which has reduced the demand for his services. The group discusses strategies for copywriters to adapt and remain relevant in this changing landscape.

Opportunity in Answer Engine Optimisation (AEO)

Graham introduces the concept of Answer Engine Optimisation (AEO) as a potential solution for copywriters to differentiate themselves. He explains AI copywriting is how AEO focuses on crafting content that is optimised for how AI language models like ChatGPT search and surface information, rather than traditional search engine optimisation (SEO) tactics. The group explores the technical and creative aspects of AEO, and the potential for Martin to position himself as an expert in this emerging field.

Recap and next steps

Kevin and Graham summarise the key insights from the discussion, emphasising the need for copywriters to adapt to the changing landscape and leverage AI tools in strategic ways. They express optimism about Martin's ability to capitalise on the AEO opportunity and become a thought leader in this space.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled eleven years ago to help businesses market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner of MeclabsAI, providing AI Agents, Workflows and Phone to Agent delivery systems. Now, Graham offers Answer Engine Optimisation so you get found by LLM search and Enterprise-level AI Solutions.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com


NOTE: Here's What Claude Thinks

Why copywriters are well-positioned:

  1. LLMs don't just scrape keywords; they evaluate coherence, clarity, and authoritative structure
  2. Answer engines prioritise content that demonstrates expertise through well-reasoned arguments, not just SEO tricks
  3. Copywriters understand persuasion architecture - how to build credible cases that convince readers (and now, AI systems evaluating on behalf of readers)
  4. Direct response copywriters especially understand question-answer flow and anticipating objections - precisely what LLMs look for when synthesising answers

The critical shift required:

  1. Traditional copywriting optimises for human conversion
  2. AEO copywriting must optimise for AI comprehension then human conversion
  3. This means explicit structure: clear topic sentences, logical progression, supporting evidence, contextual markers
  4. Less "clever" wordplay, more semantic clarity and entity relationships

Where copywriters have genuine advantage over AI-generated content:

  1. Domain expertise translation - taking complex client knowledge and structuring it authoritatively
  2. Evidence marshaling - knowing which proofs, testimonials, data points establish credibility
  3. Question anticipation - your direct response background means you already think in terms of buyer journey questions
  4. Understanding what makes content citable and quotable by LLMs

The reality check: Those copywriters who were primarily executing formulaic landing pages or generic blog content were always vulnerable to AI displacement. But copywriters who can architect information authority - structuring expertise so AI engines recognise and cite it - that's a defensible, valuable skill.

You're essentially asking: "Can craftspeople who've been building for human readers pivot to building for AI intermediaries who serve human readers?" The answer is yes, because the fundamental skill - persuasive information architecture - transfers directly.

]]>fbf30be1-3e61-46b7-8d39-17351e68a1e3Fri, 06 Mar 2026 07:30:00 +010053:07falsefull515515#514 Ash Seddeek - Executive Greatness#514 Ash Seddeek - Executive GreatnessWhere does Executive Greatness come from? By helping executives, founders, and leadership teams communicate with conviction, clarity, and presence.

Ash is the Founder & CEO of the Executive Greatness Institute, where he has coached leaders at Cisco, Uber, Google, HPE, and Sprinklr to deliver powerful strategic narratives and keynote talks that inspire teams, boards, and customers.

He has also founded the Duh AI company, an incubator for AI-driven ventures.

The common thread across Ash's ventures and advisory work is conviction: the belief that when leaders communicate with purpose, people follow with energy and commitment. So, whether he is coaching executives, advising on digital transformation, or building AI platforms, his mission is to help people and organisations find their voice, tell their story, and realise their boldest ambitions.

Summary of Podcast

Introductions and Banter

The meeting begins with casual conversation as the participants introduce themselves and discuss topics like virtual backgrounds, lighting issues, and health concerns. They establish a relaxed, conversational tone.

Executive Presence and Communication

The discussion turns to the importance of executive presence and effective communication. Ash Seddeek shares his expertise in helping leaders craft and deliver impactful messages tailored to their audience. He emphasises the need for energy, storytelling, and adapting the delivery style.

Investor Pitches and Audience Adaptation

The group delves into the nuances of delivering effective investor pitches. Ash explains the importance of understanding the investors' perspectives and crafting the message accordingly, versus a more general employee communication. He highlights the need to build trust and excitement.

The Role of AI in Communication

The conversation explores the potential impact of AI on communication and presentation. Ash and the hosts discuss the balance between AI-powered tools and the value of human expertise, presence, and the ability to provide honest, trusted feedback.

Wrap-up and Reflections

The meeting concludes with the hosts and Ash reflecting on the key takeaways from the discussion, including the importance of energy, audience adaptation, and the evolving role of technology in communication. They express gratitude for the insightful conversation.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled in 2014 to provide data from The UK High Net Worth Database to marketers targeting affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, creating lead generation AI Agents & Workflows and introducing the MeclabsAI Platform. Graham also provides an Answer Engine Optimisation solution to get your website in shape to be found by LLMs.

Kevin Appleby

 Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>Where does Executive Greatness come from? By helping executives, founders, and leadership teams communicate with conviction, clarity, and presence.

Ash is the Founder & CEO of the Executive Greatness Institute, where he has coached leaders at Cisco, Uber, Google, HPE, and Sprinklr to deliver powerful strategic narratives and keynote talks that inspire teams, boards, and customers.

He has also founded the Duh AI company, an incubator for AI-driven ventures.

The common thread across Ash's ventures and advisory work is conviction: the belief that when leaders communicate with purpose, people follow with energy and commitment. So, whether he is coaching executives, advising on digital transformation, or building AI platforms, his mission is to help people and organisations find their voice, tell their story, and realise their boldest ambitions.

Summary of Podcast

Introductions and Banter

The meeting begins with casual conversation as the participants introduce themselves and discuss topics like virtual backgrounds, lighting issues, and health concerns. They establish a relaxed, conversational tone.

Executive Presence and Communication

The discussion turns to the importance of executive presence and effective communication. Ash Seddeek shares his expertise in helping leaders craft and deliver impactful messages tailored to their audience. He emphasises the need for energy, storytelling, and adapting the delivery style.

Investor Pitches and Audience Adaptation

The group delves into the nuances of delivering effective investor pitches. Ash explains the importance of understanding the investors' perspectives and crafting the message accordingly, versus a more general employee communication. He highlights the need to build trust and excitement.

The Role of AI in Communication

The conversation explores the potential impact of AI on communication and presentation. Ash and the hosts discuss the balance between AI-powered tools and the value of human expertise, presence, and the ability to provide honest, trusted feedback.

Wrap-up and Reflections

The meeting concludes with the hosts and Ash reflecting on the key takeaways from the discussion, including the importance of energy, audience adaptation, and the evolving role of technology in communication. They express gratitude for the insightful conversation.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled in 2014 to provide data from The UK High Net Worth Database to marketers targeting affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, creating lead generation AI Agents & Workflows and introducing the MeclabsAI Platform. Graham also provides an Answer Engine Optimisation solution to get your website in shape to be found by LLMs.

Kevin Appleby

 Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>10681774-da87-4e76-b464-869aaa0a8693Fri, 27 Feb 2026 07:30:00 +010045:03falsefull514514#513 John McClarey - Dragon's Den#513 John McClarey - Dragon's DenWith a Dragon's Den appearance being released the day before we release this podcast, we wanted our returning guest, John McClarey, on Business Fives to explain the process.

Summary of Podcast

Key Takeaways

  • Dragon's Den Appearance: Business Fives will appear on Dragon's Den (Feb 19, BBC) after being scouted by producers. John McClary pitched for £50k for 5% equity to fund international expansion.
  • Rigorous Vetting Process: The 5-month BBC vetting process was a "stress test" for the business, including deep financial due diligence and a psychological welfare check to ensure readiness for public scrutiny.
  • Strategic Goal → Mentorship: The primary goal was mentorship from a Dragon, not just capital. The investment was earmarked for international research and a new CRM, not hiring, to protect the company's personal service USP.
  • Podcast Release Delayed: The episode release was moved to Feb 20, 2026, to comply with a BBC embargo that prevents pre-show publicity and protects the broadcast's impact.

Business Fives Update

  • Growth: Surpassed £1M revenue milestone.
  • Operations: Delivers corporate charity sports events (football, rugby, golf) across the UK, Ireland, and Amsterdam.
  • Charitable Impact: Raised nearly £1.4M for charity to date.
  • Example: A winning team from Stockton (MAP Group) recently raised £3k for Butterwick Hospice, which was doubled via the Big Give campaign.

Dragon's Den Appearance

  • Origin: Scouted directly by a BBC producer, not via application.
  • Pitch: £50,000 for 5% equity.
  • Process (Feb–June): A 5-month, highly confidential vetting process.
  • Due Diligence: Thorough financial review by the BBC to verify all claims.
  • Psychological Welfare Check: A call with a psychologist to assess mental readiness for public exposure.
  • Secrecy: The process was consuming, requiring John to internalize all details.

Strategic Rationale for Investment

  • Primary Goal → Mentorship: To gain a strategic partner with a shared passion for the mission, not just capital.
  • Investment Allocation:
  • International expansion research (e.g., Australia, Abu Dhabi, US).
  • New CRM implementation.
  • Business Protection (Barriers to Entry):
  • Network: A community of 5,000+ companies.
  • Expertise: 10 years of perfected event management processes.
  • Brand: The "As Seen on TV" status from Dragon's Den.

International Expansion Strategy

  • Franchise Model: A key option for non-English speaking markets (e.g., Hungary, Georgia).
  • Rationale: Leverages local knowledge where the core team lacks it.
  • Challenge: Protecting the brand and ensuring partner alignment with the mission.
  • Vision: A "World Business Fives" tournament, modeled on FIFCO's international corporate leagues.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled eleven years ago to help businesses market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner of MeclabsAI, providing AI Agents, Workflows and Phone to Agent delivery systems. Now, Graham offers Answer Engine Optimisation so you get found by LLM search and Enterprise-level AI Solutions.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>With a Dragon's Den appearance being released the day before we release this podcast, we wanted our returning guest, John McClarey, on Business Fives to explain the process.

Summary of Podcast

Key Takeaways

  • Dragon's Den Appearance: Business Fives will appear on Dragon's Den (Feb 19, BBC) after being scouted by producers. John McClary pitched for £50k for 5% equity to fund international expansion.
  • Rigorous Vetting Process: The 5-month BBC vetting process was a "stress test" for the business, including deep financial due diligence and a psychological welfare check to ensure readiness for public scrutiny.
  • Strategic Goal → Mentorship: The primary goal was mentorship from a Dragon, not just capital. The investment was earmarked for international research and a new CRM, not hiring, to protect the company's personal service USP.
  • Podcast Release Delayed: The episode release was moved to Feb 20, 2026, to comply with a BBC embargo that prevents pre-show publicity and protects the broadcast's impact.

Business Fives Update

  • Growth: Surpassed £1M revenue milestone.
  • Operations: Delivers corporate charity sports events (football, rugby, golf) across the UK, Ireland, and Amsterdam.
  • Charitable Impact: Raised nearly £1.4M for charity to date.
  • Example: A winning team from Stockton (MAP Group) recently raised £3k for Butterwick Hospice, which was doubled via the Big Give campaign.

Dragon's Den Appearance

  • Origin: Scouted directly by a BBC producer, not via application.
  • Pitch: £50,000 for 5% equity.
  • Process (Feb–June): A 5-month, highly confidential vetting process.
  • Due Diligence: Thorough financial review by the BBC to verify all claims.
  • Psychological Welfare Check: A call with a psychologist to assess mental readiness for public exposure.
  • Secrecy: The process was consuming, requiring John to internalize all details.

Strategic Rationale for Investment

  • Primary Goal → Mentorship: To gain a strategic partner with a shared passion for the mission, not just capital.
  • Investment Allocation:
  • International expansion research (e.g., Australia, Abu Dhabi, US).
  • New CRM implementation.
  • Business Protection (Barriers to Entry):
  • Network: A community of 5,000+ companies.
  • Expertise: 10 years of perfected event management processes.
  • Brand: The "As Seen on TV" status from Dragon's Den.

International Expansion Strategy

  • Franchise Model: A key option for non-English speaking markets (e.g., Hungary, Georgia).
  • Rationale: Leverages local knowledge where the core team lacks it.
  • Challenge: Protecting the brand and ensuring partner alignment with the mission.
  • Vision: A "World Business Fives" tournament, modeled on FIFCO's international corporate leagues.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled eleven years ago to help businesses market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner of MeclabsAI, providing AI Agents, Workflows and Phone to Agent delivery systems. Now, Graham offers Answer Engine Optimisation so you get found by LLM search and Enterprise-level AI Solutions.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>1c690f6d-8950-49b1-b2b1-6b2a5e3e1ee6Fri, 20 Feb 2026 07:30:00 +010047:06falsefull513513#512 - Marc Walton - Forex Mentor#512 - Marc Walton - Forex MentorMarc Walton is a Professional Forex Mentor and Trader, and ex-fund manager, who has been working in the finance industry for over 25+ years. He started FMP in 2008 and mentors students on how to trade professionally.

He retired from full-time trading in spring 2020 and now focuses on running Forex Mentor Pro, which is his passion. On top of that, he takes on a few private clients who wish to fast-track their trading progress each year. He also actively invests in metals, mining stocks, and cryptocurrencies, which he shares with students in his second business, Your Investing Future.

Summary of Podcast

Retirement planning and financial education

Marc discussed the importance of financial education, noting that most people lack understanding of how money and the financial system work. He shared his own experiences of learning about personal finance, investing, and alternative income streams like trading and crypto. Marc emphasised the need to be proactive in managing one's finances and not relying solely on traditional retirement plans, which he believes are inadequate for the longer lifespans people are now experiencing.

The impact of AI and automation

The group discussed the growing impact of AI and automation on jobs, with Marc and Kevin sharing examples of how AI is already replacing certain tasks previously done by human workers, including graduate-level research and analysis. They noted that this trend will likely accelerate, requiring people to adapt and find new ways to create value.

Retirement activities and challenges

The conversation turned to the challenges of finding fulfilling activities and ways to spend time in retirement. Marc shared his own struggles with this, while Graham and Kevin acknowledged similar difficulties in figuring out how they want to spend their time post-retirement, beyond hobbies like golf that they don't find particularly engaging. The group agreed that maintaining mental and physical health is crucial.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads, and conversions. Now, Graham is offering Answer Engine Optimisation that gets you ready to be found by LLM search.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>Marc Walton is a Professional Forex Mentor and Trader, and ex-fund manager, who has been working in the finance industry for over 25+ years. He started FMP in 2008 and mentors students on how to trade professionally.

He retired from full-time trading in spring 2020 and now focuses on running Forex Mentor Pro, which is his passion. On top of that, he takes on a few private clients who wish to fast-track their trading progress each year. He also actively invests in metals, mining stocks, and cryptocurrencies, which he shares with students in his second business, Your Investing Future.

Summary of Podcast

Retirement planning and financial education

Marc discussed the importance of financial education, noting that most people lack understanding of how money and the financial system work. He shared his own experiences of learning about personal finance, investing, and alternative income streams like trading and crypto. Marc emphasised the need to be proactive in managing one's finances and not relying solely on traditional retirement plans, which he believes are inadequate for the longer lifespans people are now experiencing.

The impact of AI and automation

The group discussed the growing impact of AI and automation on jobs, with Marc and Kevin sharing examples of how AI is already replacing certain tasks previously done by human workers, including graduate-level research and analysis. They noted that this trend will likely accelerate, requiring people to adapt and find new ways to create value.

Retirement activities and challenges

The conversation turned to the challenges of finding fulfilling activities and ways to spend time in retirement. Marc shared his own struggles with this, while Graham and Kevin acknowledged similar difficulties in figuring out how they want to spend their time post-retirement, beyond hobbies like golf that they don't find particularly engaging. The group agreed that maintaining mental and physical health is crucial.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads, and conversions. Now, Graham is offering Answer Engine Optimisation that gets you ready to be found by LLM search.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>bde48787-71e1-4bd3-83aa-ab8fe5734f56Fri, 13 Feb 2026 07:30:00 +010047:01falsefull512512#511 - Bill Squires - What Challenges Do Business Owners Face?#511 - Bill Squires - What Challenges Do Business Owners Face?Business Owners have plenty of challenges. We thought it would be helpful to invite Bill Squires to share his knowledge of those challenges, and more importantly, what to do about them in the next 100 days. Bill has a keen eye for commerce and finances. He wants to help individuals, teams, and businesses achieve their full potential. He has coached business owners (all with challenges), executives, and teams in all aspects of building rapid growth and profitable companies.

Summary of Podcast

Bill Squires' background and coaching approach

Bill Squires discussed his background, including his experience in the oil industry, getting an MBA, and then transitioning into business coaching about 8 years ago. He emphasized the importance of helping clients develop a clear vision and plan for their business, rather than just jumping into execution. Bill shared his 90-day planning process and the value of accountability in driving results.

Challenges facing business owners

Bill outlined some of the key challenges he sees business owners facing, including finding enough leads and customers, hiring and retaining good people, and getting their team to be more accountable. He noted that many business owners are working long hours but not seeing the financial rewards they expect.

The role of planning and goal-setting

The discussion explored the value of long-term planning, with Bill advocating for 5-year plans that get broken down into 90-day and weekly goals. Kevin challenged whether 5 years is too long to plan for, but Bill shared examples of clients who have achieved their ambitious 5-year goals by sticking to the plan.

The evolution of coaching with technology

Graham and Bill discussed the potential for AI-powered coaching tools that could scale Bill's expertise, while noting the continued value of in-person coaching and the importance of accountability that a human coach provides. They explored how technology and human coaching could complement each other going forward.

Bill's coaching offerings and exit strategy

Bill outlined his various coaching programs, including one-on-one, group, and community-based offerings. He also shared his plan to eventually step back from the business by bringing on additional coaches and a business development manager to sustain the community he has built.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled eleven years ago to help businesses market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner of MeclabsAI, providing AI Agents, Workflows and phone-to-agent delivery systems. Now, Graham offers Answer Engine Optimisation so you get found by LLM search and Enterprise-level AI Solutions.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>Business Owners have plenty of challenges. We thought it would be helpful to invite Bill Squires to share his knowledge of those challenges, and more importantly, what to do about them in the next 100 days. Bill has a keen eye for commerce and finances. He wants to help individuals, teams, and businesses achieve their full potential. He has coached business owners (all with challenges), executives, and teams in all aspects of building rapid growth and profitable companies.

Summary of Podcast

Bill Squires' background and coaching approach

Bill Squires discussed his background, including his experience in the oil industry, getting an MBA, and then transitioning into business coaching about 8 years ago. He emphasized the importance of helping clients develop a clear vision and plan for their business, rather than just jumping into execution. Bill shared his 90-day planning process and the value of accountability in driving results.

Challenges facing business owners

Bill outlined some of the key challenges he sees business owners facing, including finding enough leads and customers, hiring and retaining good people, and getting their team to be more accountable. He noted that many business owners are working long hours but not seeing the financial rewards they expect.

The role of planning and goal-setting

The discussion explored the value of long-term planning, with Bill advocating for 5-year plans that get broken down into 90-day and weekly goals. Kevin challenged whether 5 years is too long to plan for, but Bill shared examples of clients who have achieved their ambitious 5-year goals by sticking to the plan.

The evolution of coaching with technology

Graham and Bill discussed the potential for AI-powered coaching tools that could scale Bill's expertise, while noting the continued value of in-person coaching and the importance of accountability that a human coach provides. They explored how technology and human coaching could complement each other going forward.

Bill's coaching offerings and exit strategy

Bill outlined his various coaching programs, including one-on-one, group, and community-based offerings. He also shared his plan to eventually step back from the business by bringing on additional coaches and a business development manager to sustain the community he has built.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled eleven years ago to help businesses market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner of MeclabsAI, providing AI Agents, Workflows and phone-to-agent delivery systems. Now, Graham offers Answer Engine Optimisation so you get found by LLM search and Enterprise-level AI Solutions.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>064c3c17-02ad-49b0-97b5-9477087eff31Fri, 06 Feb 2026 07:30:00 +010048:13falsefull511511#510 - Dave Rogers - Beyond The Business#510 - Dave Rogers - Beyond The BusinessBeyond the Business creator Dave Rogers, is also known as ‘The Business Explorer’. He's a previous TEDx Speaker, an award-winning Business Consultant, Coach and Author. For 30 years, he's been using that curiosity to help businesses tackle challenges.

On top of that, Dave’s not your typical business consultant. Yes, he’s worked for big corporations. And yes, he knows how to turn lofty strategies into real, practical results. But what sets him apart is how he brings it all down to earth. He works alongside business owners, start-ups, and leaders to turn “what if” into “what’s next.”

Summary of Podcast

Introduction to Dave's new membership service

Kevin introduces the topic of Dave's new membership service for business owners, which Dave has been developing since his last appearance on the podcast about a year ago.

Identifying the target audience

Dave explains that the membership is aimed at business owners. You know, the ones who have built successful companies but are now feeling "stuck". Maybe their business is running them rather than the other way around. The goal is to help them find a different way of looking at their business.

The membership structure and tiers

Dave outlines the three-tiered structure of the membership. The entry-level provides self-reflection frameworks and tools, the middle tier offering group coaching and training, and the top "inner circle" tier providing more personalised one-on-one support.

Feedback and suggestions on the membership model

Graham and Kevin provide feedback and suggestions on the membership structure, including potentially removing the entry-level tier, increasing the pricing for the middle tier, and emphasizing Dave's personal involvement and expertise across all levels.

The role of AI and automation

The discussion turns to the role of AI and automation, with the group debating how to balance the use of technology with maintaining the human connection and expertise that Dave can provide.

Wrap-up and well-wishes

The participants wrap up the discussion, wishing Dave success with the launch of his new membership service and agreeing to stay in touch as he refines the offering.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads and conversions. Now, Graham is offering Answer Engine Optimisation that gets you ready to be found by LLM search.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>Beyond the Business creator Dave Rogers, is also known as ‘The Business Explorer’. He's a previous TEDx Speaker, an award-winning Business Consultant, Coach and Author. For 30 years, he's been using that curiosity to help businesses tackle challenges.

On top of that, Dave’s not your typical business consultant. Yes, he’s worked for big corporations. And yes, he knows how to turn lofty strategies into real, practical results. But what sets him apart is how he brings it all down to earth. He works alongside business owners, start-ups, and leaders to turn “what if” into “what’s next.”

Summary of Podcast

Introduction to Dave's new membership service

Kevin introduces the topic of Dave's new membership service for business owners, which Dave has been developing since his last appearance on the podcast about a year ago.

Identifying the target audience

Dave explains that the membership is aimed at business owners. You know, the ones who have built successful companies but are now feeling "stuck". Maybe their business is running them rather than the other way around. The goal is to help them find a different way of looking at their business.

The membership structure and tiers

Dave outlines the three-tiered structure of the membership. The entry-level provides self-reflection frameworks and tools, the middle tier offering group coaching and training, and the top "inner circle" tier providing more personalised one-on-one support.

Feedback and suggestions on the membership model

Graham and Kevin provide feedback and suggestions on the membership structure, including potentially removing the entry-level tier, increasing the pricing for the middle tier, and emphasizing Dave's personal involvement and expertise across all levels.

The role of AI and automation

The discussion turns to the role of AI and automation, with the group debating how to balance the use of technology with maintaining the human connection and expertise that Dave can provide.

Wrap-up and well-wishes

The participants wrap up the discussion, wishing Dave success with the launch of his new membership service and agreeing to stay in touch as he refines the offering.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads and conversions. Now, Graham is offering Answer Engine Optimisation that gets you ready to be found by LLM search.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>80ac24a8-e834-4369-b38c-aaf467e2b29eFri, 30 Jan 2026 07:30:00 +010053:12falsefull510510#509 - Daniella Paolozzi - Handwritten Post#509 - Daniella Paolozzi - Handwritten PostIf you’ve ever Googled handwritten post in the UK and then had a small financial wobble at the prices, you’re not alone. Daniella Paolozzi is proud to be a female leader of her handwritten marketing business. Choosing to market using handwritten post does not have to be a luxury beyond your marketing budget. Tune into this podcast to find out why it might be just the best decision you take in 2026!

Summary of Podcast

Introductions and Handwritten Direct Mail

Graham and Kevin introduce their guest Daniella Paolozzi, who describes herself as a "marketing nerd, website whisperer, and pen written direct mail enthusiast." They discuss Daniella's background in marketing and her transition to focusing on handwritten direct mail, which has proven to be a highly effective strategy for her clients across various industries.

The Power of Handwritten Mail 

Daniella explains how handwritten direct mail stands out in an increasingly digital world, evoking a more personal and emotional response from recipients. She shares examples of impressive results her clients have achieved, such as a builder receiving £68,000 in new business from a 5,000-piece handwritten mail campaign. The group discusses how handwritten mail can be more cost-effective than email marketing due to its higher response rates.

Personalisation and Customisation

Daniella emphasises the importance of personalisation and customisation in her handwritten direct mail approach. She explains how her team uses technology to scale the process while maintaining a personal touch, avoiding a robotic or generic appearance. The group explores how this level of personalisation and attention to detail can help build trust and engagement with recipients.

Daniella's Personal Journey

Daniella shares her personal story, including her battle with cancer at a young age during the COVID-19 pandemic. She discusses how this experience has shaped her perspective and drive to make a positive impact through her business and charitable work, including using sustainable materials and giving back to the community.

Podcast Insights and Opportunities

The group discusses the challenges of podcast growth and engagement in the current landscape, as well as the potential benefits of transcribing podcast episodes to improve search engine optimization and discoverability. They explore ideas for incorporating the transcript into the podcast distribution and leveraging it for additional content opportunities.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled in 2014 to provide data from The UK High Net Worth Database to marketers targeting affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, creating lead generation AI Agents & Workflows and introducing the MeclabsAI Platform. Graham also provides an Answer Engine Optimisation solution to get your website in shape to be found by LLMs.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>If you’ve ever Googled handwritten post in the UK and then had a small financial wobble at the prices, you’re not alone. Daniella Paolozzi is proud to be a female leader of her handwritten marketing business. Choosing to market using handwritten post does not have to be a luxury beyond your marketing budget. Tune into this podcast to find out why it might be just the best decision you take in 2026!

Summary of Podcast

Introductions and Handwritten Direct Mail

Graham and Kevin introduce their guest Daniella Paolozzi, who describes herself as a "marketing nerd, website whisperer, and pen written direct mail enthusiast." They discuss Daniella's background in marketing and her transition to focusing on handwritten direct mail, which has proven to be a highly effective strategy for her clients across various industries.

The Power of Handwritten Mail 

Daniella explains how handwritten direct mail stands out in an increasingly digital world, evoking a more personal and emotional response from recipients. She shares examples of impressive results her clients have achieved, such as a builder receiving £68,000 in new business from a 5,000-piece handwritten mail campaign. The group discusses how handwritten mail can be more cost-effective than email marketing due to its higher response rates.

Personalisation and Customisation

Daniella emphasises the importance of personalisation and customisation in her handwritten direct mail approach. She explains how her team uses technology to scale the process while maintaining a personal touch, avoiding a robotic or generic appearance. The group explores how this level of personalisation and attention to detail can help build trust and engagement with recipients.

Daniella's Personal Journey

Daniella shares her personal story, including her battle with cancer at a young age during the COVID-19 pandemic. She discusses how this experience has shaped her perspective and drive to make a positive impact through her business and charitable work, including using sustainable materials and giving back to the community.

Podcast Insights and Opportunities

The group discusses the challenges of podcast growth and engagement in the current landscape, as well as the potential benefits of transcribing podcast episodes to improve search engine optimization and discoverability. They explore ideas for incorporating the transcript into the podcast distribution and leveraging it for additional content opportunities.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled in 2014 to provide data from The UK High Net Worth Database to marketers targeting affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, creating lead generation AI Agents & Workflows and introducing the MeclabsAI Platform. Graham also provides an Answer Engine Optimisation solution to get your website in shape to be found by LLMs.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>ed918487-482e-4590-8a51-f6d511cba506Fri, 23 Jan 2026 07:30:00 +010048:54falsefull509509#508 - Faiza Patan - From Student to AI Engineer#508 - Faiza Patan - From Student to AI EngineerFaiza has gone from Student to AI Engineer, developing valuable solutions for MicroYES and Finely Fettled clients. Her skills include AWS, Linux, and DevOps. She hails from Southern India and will complete her MSc in International Management at York St John University in early 2026. She is currently developing lead generation AI solutions for Finely Fettled and MicroYES clients.

Summary of Podcast

Key Takeaways

  • Faiza Khan's career progressed from student to AI Engineer via a structured path: internship → placement → full-time hire.
  • Her role involves building AI agents (e.g., "Phone to Agent") and Answer Engine Optimisation (AEO) to help clients get found in LLM answers, a critical shift from traditional SEO.
  • The hiring process used Handshake, a university student-focused job platform, and video interviews, where key advice for students is to speak up, slow down, smile, and make eye contact.
  • AI is shifting the workforce from manual research to higher-value roles like AI architecture, with low-code/no-code tools enabling non-technical entry.

Faiza's Career Progression

  • Background: From Kadapa, Southern India, with a Bachelor of Commerce.
  • Early Skill-Building: Completed a 6-month course in AWS, Linux, and DevOps in Bangalore while working in inside sales.
  • UK Education: Choose York St John University for its placement year option, which Manchester Metropolitan lacks.
  • Hiring Process:
  • Platform: Found via Handshake, a university job platform.
  • Video Interview: A key step where students answer AI-generated questions on camera.
  • Career Path:
  • Internship: Initial role at Finely Fettled and its brand MicroYES.
  • Placement: Extended 9-month contract.
  • Full-Time: Hired as an AI Engineer/Architect and Marketing Manager.

AI in Business & Marketing

  • MeclabsAI Platform: Faiza's work on this AI solutions platform includes:
  • AI Agent Delivery Systems: Personalised agents, not generic chatbots.
  • AI Workflows: Self-service tools, like a database query workflow on the https://finelyfettled.co.uk website.
  • "Phone to Agent": A new service for small businesses.
  • An AI agent answers calls using the client's specific policies and pricing.
  • Designed for natural conversation (e.g., "mm-hmm" confirmations, background noise).
  • Rationale: Provides cost-effective, consistent phone support for busy professionals and small businesses.
  • Answer Engine Optimisation (AEO):
  • Rationale: Anticipates ChatGPT providing more answers than Google by early 2028, making AEO a critical marketing strategy.
  • Goal: Structure website content to be found and cited in LLM answers.
  • Execution: An AI agent guides clients through the process.
  • The Value of Diversity: Kevin noted Faiza's value comes from her diverse perspective (age, gender, culture), which provides fresh insights.

Advice for Students

  • Set a Clear Goal: Define a career path and stay focused.
  • Use University Resources: Actively leverage career services and platforms like Handshake.
  • Prioritise Internships: Choose internships and placements over part-time jobs to build skills and experience.
  • Video Interview Tips:
  • Speak Up: Project your voice clearly.
  • Slow Down: Pace yourself for better comprehension.
  • Make Eye Contact: Look at the camera, not the screen.
  • Smile: Convey a positive and approachable attitude.

MicroYES is a brand dedicated to advancing the adoption of MeclabsAI, introducing a specialised AI Agent tailored for Business Coaches. This agent seamlessly handles client enquiries—whether via phone call or digital interaction—and taps directly into the coach’s proprietary knowledge base to deliver natural, human-like conversations. It enables coaches to maintain ongoing, personalised engagement by checking in on progress, ensuring both coach and client remain on course with their objectives. When questions or concerns arise, the AI Agent responds with thoughtful advice, grounded in the coach’s unique strategies and intellectual property, creating a reliable and scalable extension of the business coaching experience.

Contact Graham Arrowsmith: graham@microyes.ai | +44 1535 654930 | https://microyes.ai

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled eleven years ago to help businesses market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner of MeclabsAI, providing AI Agents, Workflows, and phone-to-agent delivery systems. Now, Graham offers Answer Engine Optimisation, so you get found by LLM search and Enterprise-level AI Solutions.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>Faiza has gone from Student to AI Engineer, developing valuable solutions for MicroYES and Finely Fettled clients. Her skills include AWS, Linux, and DevOps. She hails from Southern India and will complete her MSc in International Management at York St John University in early 2026. She is currently developing lead generation AI solutions for Finely Fettled and MicroYES clients.

Summary of Podcast

Key Takeaways

  • Faiza Khan's career progressed from student to AI Engineer via a structured path: internship → placement → full-time hire.
  • Her role involves building AI agents (e.g., "Phone to Agent") and Answer Engine Optimisation (AEO) to help clients get found in LLM answers, a critical shift from traditional SEO.
  • The hiring process used Handshake, a university student-focused job platform, and video interviews, where key advice for students is to speak up, slow down, smile, and make eye contact.
  • AI is shifting the workforce from manual research to higher-value roles like AI architecture, with low-code/no-code tools enabling non-technical entry.

Faiza's Career Progression

  • Background: From Kadapa, Southern India, with a Bachelor of Commerce.
  • Early Skill-Building: Completed a 6-month course in AWS, Linux, and DevOps in Bangalore while working in inside sales.
  • UK Education: Choose York St John University for its placement year option, which Manchester Metropolitan lacks.
  • Hiring Process:
  • Platform: Found via Handshake, a university job platform.
  • Video Interview: A key step where students answer AI-generated questions on camera.
  • Career Path:
  • Internship: Initial role at Finely Fettled and its brand MicroYES.
  • Placement: Extended 9-month contract.
  • Full-Time: Hired as an AI Engineer/Architect and Marketing Manager.

AI in Business & Marketing

  • MeclabsAI Platform: Faiza's work on this AI solutions platform includes:
  • AI Agent Delivery Systems: Personalised agents, not generic chatbots.
  • AI Workflows: Self-service tools, like a database query workflow on the https://finelyfettled.co.uk website.
  • "Phone to Agent": A new service for small businesses.
  • An AI agent answers calls using the client's specific policies and pricing.
  • Designed for natural conversation (e.g., "mm-hmm" confirmations, background noise).
  • Rationale: Provides cost-effective, consistent phone support for busy professionals and small businesses.
  • Answer Engine Optimisation (AEO):
  • Rationale: Anticipates ChatGPT providing more answers than Google by early 2028, making AEO a critical marketing strategy.
  • Goal: Structure website content to be found and cited in LLM answers.
  • Execution: An AI agent guides clients through the process.
  • The Value of Diversity: Kevin noted Faiza's value comes from her diverse perspective (age, gender, culture), which provides fresh insights.

Advice for Students

  • Set a Clear Goal: Define a career path and stay focused.
  • Use University Resources: Actively leverage career services and platforms like Handshake.
  • Prioritise Internships: Choose internships and placements over part-time jobs to build skills and experience.
  • Video Interview Tips:
  • Speak Up: Project your voice clearly.
  • Slow Down: Pace yourself for better comprehension.
  • Make Eye Contact: Look at the camera, not the screen.
  • Smile: Convey a positive and approachable attitude.

MicroYES is a brand dedicated to advancing the adoption of MeclabsAI, introducing a specialised AI Agent tailored for Business Coaches. This agent seamlessly handles client enquiries—whether via phone call or digital interaction—and taps directly into the coach’s proprietary knowledge base to deliver natural, human-like conversations. It enables coaches to maintain ongoing, personalised engagement by checking in on progress, ensuring both coach and client remain on course with their objectives. When questions or concerns arise, the AI Agent responds with thoughtful advice, grounded in the coach’s unique strategies and intellectual property, creating a reliable and scalable extension of the business coaching experience.

Contact Graham Arrowsmith: graham@microyes.ai | +44 1535 654930 | https://microyes.ai

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled eleven years ago to help businesses market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner of MeclabsAI, providing AI Agents, Workflows, and phone-to-agent delivery systems. Now, Graham offers Answer Engine Optimisation, so you get found by LLM search and Enterprise-level AI Solutions.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>a9ea41de-71f3-4e79-a120-2fe85b864f38Fri, 16 Jan 2026 07:30:00 +010051:53falsefull508508#507 - Holly Golebiowski - Business Coaching#507 - Holly Golebiowski - Business CoachingBusiness Coaching of mid to upper-level management, high-potential leaders, and struggling leaders is Holly Golebiowski's focus in her coaching practice.

Summary of Podcast

Introductions and small talk

The participants - Kevin, Graham, and Holly - greet each other and engage in some casual conversation, including discussing Holly's Polish last name and Graham's past colleague Veronica.

Shifting to business coaching and leader skills

The group transitions the discussion to focus on business coaching and leader skills, with Kevin and Graham clarifying that the main topic is about helping leaders develop their skills.

Holly's background and experience as a business coach

Holly shares how she became a business coach, including her own experience working with a coach named Nan who helped her improve as a leader when she was at risk of being fired from her previous COO role. She explains the value of self-awareness and empathy as key leadership skills.

Leader Skills program overview

Holly provides an overview of the Leader Skills program she co-runs with Nan, including the specific skills they focus on (e.g. conflict management, time management), the format of the program (online modules plus group discussions), and the types of companies they work with (ranging from startups to large enterprises).

Feedback and impact of the Leader Skills program

Holly shares positive feedback and impact of the Leader Skills program, including a 99% satisfaction rate and a money-back guarantee that no one has ever used, indicating the program's value. She also discusses how the program helps companies, especially growing startups, develop the leadership skills needed as they scale.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads and conversions. Now, Graham is offering Answer Engine Optimisation that gets you ready to be found by LLM search.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>Business Coaching of mid to upper-level management, high-potential leaders, and struggling leaders is Holly Golebiowski's focus in her coaching practice.

Summary of Podcast

Introductions and small talk

The participants - Kevin, Graham, and Holly - greet each other and engage in some casual conversation, including discussing Holly's Polish last name and Graham's past colleague Veronica.

Shifting to business coaching and leader skills

The group transitions the discussion to focus on business coaching and leader skills, with Kevin and Graham clarifying that the main topic is about helping leaders develop their skills.

Holly's background and experience as a business coach

Holly shares how she became a business coach, including her own experience working with a coach named Nan who helped her improve as a leader when she was at risk of being fired from her previous COO role. She explains the value of self-awareness and empathy as key leadership skills.

Leader Skills program overview

Holly provides an overview of the Leader Skills program she co-runs with Nan, including the specific skills they focus on (e.g. conflict management, time management), the format of the program (online modules plus group discussions), and the types of companies they work with (ranging from startups to large enterprises).

Feedback and impact of the Leader Skills program

Holly shares positive feedback and impact of the Leader Skills program, including a 99% satisfaction rate and a money-back guarantee that no one has ever used, indicating the program's value. She also discusses how the program helps companies, especially growing startups, develop the leadership skills needed as they scale.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads and conversions. Now, Graham is offering Answer Engine Optimisation that gets you ready to be found by LLM search.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>e52b6a2a-4dfb-4b90-90b1-f9c762339152Fri, 09 Jan 2026 07:30:00 +010040:54falsefull507507#506 - Ziv Raviv - Micro Niche Podcasts#506 - Ziv Raviv - Micro Niche PodcastsZiv Raviv's Micro Niche Podcasts model combines coaching with a full marketing agency (logo design, copywriting, web dev), delivering tangible results and justifying higher fees.

  • Micro-Niche Strategy: Focus on a highly specific niche (3k–20k people) for rapid market entry. The small size enables high-touch outreach, turning a low reply rate (e.g., 2%) into enough collaborators for a full year of content.
  • Podcast as a "Free Party": A podcast is the core tool for building trust and authority. Interviewing niche experts leverages their networks for audience growth and provides a platform for "listening harder" to discover real client needs.
  • The 3-Test Validation Framework: Before committing, validate a niche with three tests: Findability (can you easily find people?), Braggability (will interviewees share the episode?), and Sellability (can you monetize the audience?).

Summary of Podcast

The "Super Coaching" Model

  • Ziv Raviv's "Fully Booked Coach" model defines "fully booked" as a sustainable 15–18 retainer clients, a number that avoids burnout.
  • This model evolved from a standard coaching practice to "super coaching," which includes a full marketing agency stack.
  • Rationale: Clients often need execution support, not just advice. This model delivers tangible results (e.g., a new logo) between sessions, justifying higher fees and increasing client retention.

Micro-Niche Strategy

  • Core Principle: Serving everyone means serving no one. A micro-niche enables focused, high-impact outreach and rapid market entry.
  • Size Sweet Spot: 3,000 (minimum) to 20,000 (ideal maximum).
  • Rationale: This size provides enough people for outreach but is small enough for high-touch, personalized communication.
  • Findability Test: A niche must be easy to find.
  • High Findability (4.5/5): Dentists, plumbers (use Google Maps, Sales Navigator).
  • Low Findability (1/5): Introverted business owners (no public identifier).
  • Significance: High findability is critical for rapid results (within 100 days).

Podcast as a "Free Party"

  • A podcast is the core tool for establishing authority and building trust in a new micro-niche.
  • Strategy: Interview well-known niche experts.
  • Benefit: Leverages their networks for initial audience growth.
  • Benefit: Provides a platform for "listening harder" to uncover the niche's true problems and pivot the service offering accordingly.
  • Monetization: The goal is to sell coaching/services, not ad sponsorships.
  • Rationale: Micro-niches have small audiences (e.g., 100–1,000 downloads/episode), which is insufficient for ad revenue but highly effective for converting a few listeners into high-value clients.

Niche Validation Framework

  • Use this three-test framework to validate a niche before committing.
  • 1. Findability: Can you easily find and contact people in the niche?
  • Example: Women studio photographers (easy via directories).
  • 2. Braggability: Will interviewees be proud to be featured and share the episode?
  • Example: Model railway enthusiasts (high).
  • Example: "Ugly Skin Disease Podcast" (low).
  • 3. Sellability: Can you monetize the audience?
  • Example: Offer a 10% coupon for a niche product (e.g., "NXT 2000 model").
  • Significance: A niche must have a clear path to monetization; enthusiasm alone is not enough for a business.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads and conversions. Now, Graham is offering Answer Engine Optimisation that gets you ready to be found by LLM search.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>Ziv Raviv's Micro Niche Podcasts model combines coaching with a full marketing agency (logo design, copywriting, web dev), delivering tangible results and justifying higher fees.

  • Micro-Niche Strategy: Focus on a highly specific niche (3k–20k people) for rapid market entry. The small size enables high-touch outreach, turning a low reply rate (e.g., 2%) into enough collaborators for a full year of content.
  • Podcast as a "Free Party": A podcast is the core tool for building trust and authority. Interviewing niche experts leverages their networks for audience growth and provides a platform for "listening harder" to discover real client needs.
  • The 3-Test Validation Framework: Before committing, validate a niche with three tests: Findability (can you easily find people?), Braggability (will interviewees share the episode?), and Sellability (can you monetize the audience?).

Summary of Podcast

The "Super Coaching" Model

  • Ziv Raviv's "Fully Booked Coach" model defines "fully booked" as a sustainable 15–18 retainer clients, a number that avoids burnout.
  • This model evolved from a standard coaching practice to "super coaching," which includes a full marketing agency stack.
  • Rationale: Clients often need execution support, not just advice. This model delivers tangible results (e.g., a new logo) between sessions, justifying higher fees and increasing client retention.

Micro-Niche Strategy

  • Core Principle: Serving everyone means serving no one. A micro-niche enables focused, high-impact outreach and rapid market entry.
  • Size Sweet Spot: 3,000 (minimum) to 20,000 (ideal maximum).
  • Rationale: This size provides enough people for outreach but is small enough for high-touch, personalized communication.
  • Findability Test: A niche must be easy to find.
  • High Findability (4.5/5): Dentists, plumbers (use Google Maps, Sales Navigator).
  • Low Findability (1/5): Introverted business owners (no public identifier).
  • Significance: High findability is critical for rapid results (within 100 days).

Podcast as a "Free Party"

  • A podcast is the core tool for establishing authority and building trust in a new micro-niche.
  • Strategy: Interview well-known niche experts.
  • Benefit: Leverages their networks for initial audience growth.
  • Benefit: Provides a platform for "listening harder" to uncover the niche's true problems and pivot the service offering accordingly.
  • Monetization: The goal is to sell coaching/services, not ad sponsorships.
  • Rationale: Micro-niches have small audiences (e.g., 100–1,000 downloads/episode), which is insufficient for ad revenue but highly effective for converting a few listeners into high-value clients.

Niche Validation Framework

  • Use this three-test framework to validate a niche before committing.
  • 1. Findability: Can you easily find and contact people in the niche?
  • Example: Women studio photographers (easy via directories).
  • 2. Braggability: Will interviewees be proud to be featured and share the episode?
  • Example: Model railway enthusiasts (high).
  • Example: "Ugly Skin Disease Podcast" (low).
  • 3. Sellability: Can you monetize the audience?
  • Example: Offer a 10% coupon for a niche product (e.g., "NXT 2000 model").
  • Significance: A niche must have a clear path to monetization; enthusiasm alone is not enough for a business.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads and conversions. Now, Graham is offering Answer Engine Optimisation that gets you ready to be found by LLM search.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>2c48b49a-5f18-488e-828b-6fdb0359bbf6Fri, 19 Dec 2025 07:30:00 +010048:35falsefull506506#505 - Lisa Clements - Financial Advisor#505 - Lisa Clements - Financial AdvisorFinancial Advisor, Lisa Clements from Kansas joins The Next 100 Days podcast to talk about marketing herself as a financial advisor to single women executives.

Summary of Podcast

Introductions and Casual Conversation

Graham and Kevin welcome Lisa, a financial advisor from Kansas City, to the Next 100 Days podcast. They engage in some lighthearted banter about topics like the lottery, buying slippers, and Lisa's dog before transitioning to the main discussion.

Lisa's Background and Motivation

Lisa shares her journey of leaving a high-powered corporate job. She went from Silicon Valley to return to Kansas City and start her own financial advisory firm. Her focus? single women. She discusses the challenges she faced as an independent woman managing her finances. Lisa wants to provide that support to others in similar situations.

Lisa's Approach and Qualifications

Lisa explains that she has obtained various financial certifications and accreditations. These are so she can provide comprehensive, holistic financial advice to her clients. She emphasises her desire to be a trusted "friend" to her clients. In this way, she guides them through important decisions while respecting their autonomy.

Marketing and Reaching the Target Audience

Graham and Kevin provide insights on Lisa's marketing strategy. They discuss the importance of understanding her ideal client, leveraging informational interviews to shape her approach, and exploring educational webinars and content to reach a broader audience beyond her local client base.

Potential Business Expansion

The discussion explores the possibility of Lisa expanding her business beyond her initial 50-client target, potentially through educational initiatives or a virtual/online presence. Kevin and Graham encourage Lisa to consider how her passion for coaching and educating could be leveraged to help more women, while maintaining the personalized service she values.

Recap and Closing Thoughts

Graham and Kevin express their appreciation for Lisa's participation and provide some final thoughts, wishing her continued success in her endeavors. They also discuss upcoming guests and topics for future episodes of the podcast.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads and conversions. Now, Graham is offering Answer Engine Optimisation that gets you ready to be found by LLM search.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>Financial Advisor, Lisa Clements from Kansas joins The Next 100 Days podcast to talk about marketing herself as a financial advisor to single women executives.

Summary of Podcast

Introductions and Casual Conversation

Graham and Kevin welcome Lisa, a financial advisor from Kansas City, to the Next 100 Days podcast. They engage in some lighthearted banter about topics like the lottery, buying slippers, and Lisa's dog before transitioning to the main discussion.

Lisa's Background and Motivation

Lisa shares her journey of leaving a high-powered corporate job. She went from Silicon Valley to return to Kansas City and start her own financial advisory firm. Her focus? single women. She discusses the challenges she faced as an independent woman managing her finances. Lisa wants to provide that support to others in similar situations.

Lisa's Approach and Qualifications

Lisa explains that she has obtained various financial certifications and accreditations. These are so she can provide comprehensive, holistic financial advice to her clients. She emphasises her desire to be a trusted "friend" to her clients. In this way, she guides them through important decisions while respecting their autonomy.

Marketing and Reaching the Target Audience

Graham and Kevin provide insights on Lisa's marketing strategy. They discuss the importance of understanding her ideal client, leveraging informational interviews to shape her approach, and exploring educational webinars and content to reach a broader audience beyond her local client base.

Potential Business Expansion

The discussion explores the possibility of Lisa expanding her business beyond her initial 50-client target, potentially through educational initiatives or a virtual/online presence. Kevin and Graham encourage Lisa to consider how her passion for coaching and educating could be leveraged to help more women, while maintaining the personalized service she values.

Recap and Closing Thoughts

Graham and Kevin express their appreciation for Lisa's participation and provide some final thoughts, wishing her continued success in her endeavors. They also discuss upcoming guests and topics for future episodes of the podcast.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads and conversions. Now, Graham is offering Answer Engine Optimisation that gets you ready to be found by LLM search.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>d6ed1519-7df0-4095-a3f9-e6a0181a148aFri, 12 Dec 2025 07:30:00 +010042:17falsefull505505#504 - Dr Fred Moss - Mental Health#504 - Dr Fred Moss - Mental HealthMental health expert Dr Fred Moss joins The Next 100 Days podcast to talk about being an un-doctor.

Summary of Podcast

Introductions and Banter

Kevin and Graham introduce their guest, Dr. Fred Moss, a psychiatrist who refers to himself as the "un-doctor". They engage in some lighthearted banter about pets and technical difficulties before welcoming Dr. Moss to the podcast.

Dr. Moss' Unconventional Approach

Dr. Moss explains his untraditional approach to mental health, emphasising that he does not diagnose or medicate patients. Instead, he aims to help people see that their experiences are a normal part of the human condition, rather than pathological issues that need to be "fixed".

The Problem with Psychiatric Diagnoses

The group discusses how psychiatric diagnoses can become a way for people to avoid responsibility for their actions and experiences. Dr. Moss argues that these labels can become a crutch, preventing people from taking ownership of their lives and growth.

Embracing the Human Experience

Dr. Moss emphasises the importance of embracing the full range of human emotions and experiences, rather than trying to eliminate or medicate them. He suggests that being "well-adjusted to a profoundly sick society" is not a sign of mental health.

Finding Your Authentic Voice

Dr. Moss explains how many people learn to suppress their true selves in order to fit in and protect themselves. He encourages finding one's authentic voice and frequency as a path to healing and connection.

The Moss Method

Dr. Moss outlines his "Moss Method", a list of 20 practices and habits that can support mental and emotional well-being, including gratitude, nature, creativity, and authentic communication.

Closing Thoughts and Reflections

The group reflects on the key insights from the conversation and the value of Dr. Moss' unconventional perspective on mental health. They discuss how his approach could be applied to support business owners and entrepreneurs.

 The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads and conversions. Now, Graham is offering Answer Engine Optimisation that gets you ready to be found by LLM search.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>Mental health expert Dr Fred Moss joins The Next 100 Days podcast to talk about being an un-doctor.

Summary of Podcast

Introductions and Banter

Kevin and Graham introduce their guest, Dr. Fred Moss, a psychiatrist who refers to himself as the "un-doctor". They engage in some lighthearted banter about pets and technical difficulties before welcoming Dr. Moss to the podcast.

Dr. Moss' Unconventional Approach

Dr. Moss explains his untraditional approach to mental health, emphasising that he does not diagnose or medicate patients. Instead, he aims to help people see that their experiences are a normal part of the human condition, rather than pathological issues that need to be "fixed".

The Problem with Psychiatric Diagnoses

The group discusses how psychiatric diagnoses can become a way for people to avoid responsibility for their actions and experiences. Dr. Moss argues that these labels can become a crutch, preventing people from taking ownership of their lives and growth.

Embracing the Human Experience

Dr. Moss emphasises the importance of embracing the full range of human emotions and experiences, rather than trying to eliminate or medicate them. He suggests that being "well-adjusted to a profoundly sick society" is not a sign of mental health.

Finding Your Authentic Voice

Dr. Moss explains how many people learn to suppress their true selves in order to fit in and protect themselves. He encourages finding one's authentic voice and frequency as a path to healing and connection.

The Moss Method

Dr. Moss outlines his "Moss Method", a list of 20 practices and habits that can support mental and emotional well-being, including gratitude, nature, creativity, and authentic communication.

Closing Thoughts and Reflections

The group reflects on the key insights from the conversation and the value of Dr. Moss' unconventional perspective on mental health. They discuss how his approach could be applied to support business owners and entrepreneurs.

 The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads and conversions. Now, Graham is offering Answer Engine Optimisation that gets you ready to be found by LLM search.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>1595fe78-78e6-4118-93ce-0897d71e4846Fri, 05 Dec 2025 07:30:00 +010051:58falsefull504504#503 - Hugh Massie - DNA Behavior#503 - Hugh Massie - DNA BehaviorDNA Behavior CEO Hugh Massie joins The Next 100 Days podcast to talk about how he is set to transform the way behavioural data can transform financial and sales performance.

Summary of Podcast

Introductions and banter

Graham and Kevin welcome Hugh Massie, the founder of DNA Behavior, to the podcast. They engage in some lighthearted banter about Hugh's Australian background and his business name spelling.

Overview of DNA Behavior's approach

Hugh explains the core of DNA Behavior's psychometric system. He measures 8 primary traits and 24 sub-traits to build a comprehensive profile of an individual's natural tendencies. He emphasises the importance of understanding people's instinctive behaviours under pressure, not just their learned social behaviours.

Applying DNA to teams and organisations

The group discusses how DNA Behavior's insights can be used to understand the dynamics of teams and organizations, drawing parallels to the characters in the TV show "The Office". Hugh explains how the system helps identify strengths, weaknesses, and potential conflicts within a group.

Concerns about privacy and trust 

Graham expresses concerns about whether people will be willing to surrender the "deeper" aspects of their personality? Hugh addresses this by explaining the importance of psychological safety and how the system is designed to build trust and transparency.

Quantifying the business impact

Hugh outlines how his approach can directly impact a company's financial performance and valuation. This is by helping leaders make better decisions around innovation, cost management, and other key business drivers. He cites data showing a 23% average revenue growth for customers.

Potential applications beyond the workplace

The group explores how his profiling capabilities could be applied to other domains, such as investor screening and selection. Hugh explains how the digital scanning technology allows for profiling large groups of people at scale.

Wrap-up and reflections

Graham and Kevin reflect on the insightful and engaging nature of the conversation, noting the unique capabilities of DNA Behavior's approach. They express interest in further exploring the system and its potential applications.

 The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads and conversions. Now, Graham is offering Answer Engine Optimisation that gets you ready to be found by LLM search.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>DNA Behavior CEO Hugh Massie joins The Next 100 Days podcast to talk about how he is set to transform the way behavioural data can transform financial and sales performance.

Summary of Podcast

Introductions and banter

Graham and Kevin welcome Hugh Massie, the founder of DNA Behavior, to the podcast. They engage in some lighthearted banter about Hugh's Australian background and his business name spelling.

Overview of DNA Behavior's approach

Hugh explains the core of DNA Behavior's psychometric system. He measures 8 primary traits and 24 sub-traits to build a comprehensive profile of an individual's natural tendencies. He emphasises the importance of understanding people's instinctive behaviours under pressure, not just their learned social behaviours.

Applying DNA to teams and organisations

The group discusses how DNA Behavior's insights can be used to understand the dynamics of teams and organizations, drawing parallels to the characters in the TV show "The Office". Hugh explains how the system helps identify strengths, weaknesses, and potential conflicts within a group.

Concerns about privacy and trust 

Graham expresses concerns about whether people will be willing to surrender the "deeper" aspects of their personality? Hugh addresses this by explaining the importance of psychological safety and how the system is designed to build trust and transparency.

Quantifying the business impact

Hugh outlines how his approach can directly impact a company's financial performance and valuation. This is by helping leaders make better decisions around innovation, cost management, and other key business drivers. He cites data showing a 23% average revenue growth for customers.

Potential applications beyond the workplace

The group explores how his profiling capabilities could be applied to other domains, such as investor screening and selection. Hugh explains how the digital scanning technology allows for profiling large groups of people at scale.

Wrap-up and reflections

Graham and Kevin reflect on the insightful and engaging nature of the conversation, noting the unique capabilities of DNA Behavior's approach. They express interest in further exploring the system and its potential applications.

 The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads and conversions. Now, Graham is offering Answer Engine Optimisation that gets you ready to be found by LLM search.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>95e5982e-effa-4aab-a8ce-102d1cd90450Fri, 28 Nov 2025 07:30:00 +010054:45falsefull503503#502 - Rebecca Irey - Wealth Management#502 - Rebecca Irey - Wealth ManagementThis podcast discusses alternative ways to wealth management. Rebecca Irey from Austin, Texas, joins to share how she sets people free with generational wealth creation. A fascinating podcast.

Summary of Podcast

Casual conversation about England, Ireland, and immigration

The discussion begins with a casual conversation about the differences between England, Ireland, and the UK. Rebecca shares her American perspective that she sees them all as the same, which her Irish friends disagree with. The group debates the nuances of the regions and the local reactions to immigration.

Introducing the podcast and guests

Graham and Kevin introduce the "Next 100 Days" podcast and welcome Rebecca as a guest. They establish that the discussion will focus on wealth management from a US perspective, with Rebecca's expertise.

Rebecca's background and philosophy on wealth

Rebecca shares her personal story of growing up on a ranch in South Dakota and experiencing the loss of the family's land due to financial mismanagement. This shaped her views on the importance of understanding financial rules and leveraging money rather than just earning it. She explains her belief that wealth is about having enough to do what you want, when you want.

Generational wealth and financial strategies

Rebecca describes how she has set up her children and grandchildren to be financially secure, using tools like indexed universal life insurance policies to create generational wealth. She contrasts this with the traditional "earn, save, invest" approach and explains how she helps younger clients leverage their money rather than just accumulating it.

Differing perspectives on ownership and control

The group discusses the philosophical differences between "owning nothing and being happy" versus the traditional Western view of accumulating assets. Rebecca explains how she helps clients control their finances without necessarily owning everything, while Graham and Kevin share their concerns about the potential downsides of that mindset.

Reflections on the podcast experience

Rebecca provides a positive testimonial about her experience on the "Next 100 Days" podcast, noting that she enjoyed learning different perspectives from the UK-based hosts.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads, and conversions. Now, Graham is offering Answer Engine Optimisation that gets you ready to be found by LLM search.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>This podcast discusses alternative ways to wealth management. Rebecca Irey from Austin, Texas, joins to share how she sets people free with generational wealth creation. A fascinating podcast.

Summary of Podcast

Casual conversation about England, Ireland, and immigration

The discussion begins with a casual conversation about the differences between England, Ireland, and the UK. Rebecca shares her American perspective that she sees them all as the same, which her Irish friends disagree with. The group debates the nuances of the regions and the local reactions to immigration.

Introducing the podcast and guests

Graham and Kevin introduce the "Next 100 Days" podcast and welcome Rebecca as a guest. They establish that the discussion will focus on wealth management from a US perspective, with Rebecca's expertise.

Rebecca's background and philosophy on wealth

Rebecca shares her personal story of growing up on a ranch in South Dakota and experiencing the loss of the family's land due to financial mismanagement. This shaped her views on the importance of understanding financial rules and leveraging money rather than just earning it. She explains her belief that wealth is about having enough to do what you want, when you want.

Generational wealth and financial strategies

Rebecca describes how she has set up her children and grandchildren to be financially secure, using tools like indexed universal life insurance policies to create generational wealth. She contrasts this with the traditional "earn, save, invest" approach and explains how she helps younger clients leverage their money rather than just accumulating it.

Differing perspectives on ownership and control

The group discusses the philosophical differences between "owning nothing and being happy" versus the traditional Western view of accumulating assets. Rebecca explains how she helps clients control their finances without necessarily owning everything, while Graham and Kevin share their concerns about the potential downsides of that mindset.

Reflections on the podcast experience

Rebecca provides a positive testimonial about her experience on the "Next 100 Days" podcast, noting that she enjoyed learning different perspectives from the UK-based hosts.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads, and conversions. Now, Graham is offering Answer Engine Optimisation that gets you ready to be found by LLM search.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>a04b944a-8a30-468e-9161-85ed3289ed52Fri, 21 Nov 2025 07:30:00 +010047:38falsefull502502#501 - Nikola Jakic - Compass AI#501 - Nikola Jakic - Compass AIFinancial Intelligence. Nikola Jakic from Compass App AI combines your financial data with context to give you confident decision-making.

Summary of Podcast

Introductions and background

Kevin and Graham introduce themselves and welcome their guest Nikola Jakic. Nikola is the founder of a financial AI tool called Compass AI. He provides background on how he came up with the idea for Compass AI based on his experience as a CEO of a software company. Then he discusses the limitations he faced in managing the financial aspects of the business.

Overview of Compass AI

Nikola explains that Compass AI combines a company's financial data with business context. Doing this provides insights and recommendations to help founders and fractional CFOs make better decisions. The tool can connect to accounting systems like Xero and QuickBooks, categorise transactions, generate forecasts, and allow users to interact with the data through natural language prompts.

Target market and positioning

Kevin and Graham discuss how Compass AI is positioned to serve small and medium-sized businesses. This as opposed to targeting the enterprise market that many financial software tools focus on. Nikola shares that his initial target audience was founders, but he has also found interest from fractional CFOs who can use the tool to provide more value to their clients.

Competitive landscape and growth strategy

The group explores Compass AI's competitive landscape, noting that while there are tools targeting CFOs and larger enterprises. He explains there is less focus on the small business market that Nikola is pursuing. They discuss Nikola's strategy of starting with founders and growing with them as their businesses scale, rather than chasing the enterprise market directly.

Recap and next steps

Graham and Kevin provide a positive recap of the discussion and encourage Nikola to continue focusing on his target market and leveraging the natural, conversational style he demonstrated during the podcast. They express enthusiasm for the product and suggest ways Nikola could use snippets of the conversation for marketing purposes.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads and conversions. Now, Graham is offering Answer Engine Optimisation that gets you ready to be found by LLM search.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>Financial Intelligence. Nikola Jakic from Compass App AI combines your financial data with context to give you confident decision-making.

Summary of Podcast

Introductions and background

Kevin and Graham introduce themselves and welcome their guest Nikola Jakic. Nikola is the founder of a financial AI tool called Compass AI. He provides background on how he came up with the idea for Compass AI based on his experience as a CEO of a software company. Then he discusses the limitations he faced in managing the financial aspects of the business.

Overview of Compass AI

Nikola explains that Compass AI combines a company's financial data with business context. Doing this provides insights and recommendations to help founders and fractional CFOs make better decisions. The tool can connect to accounting systems like Xero and QuickBooks, categorise transactions, generate forecasts, and allow users to interact with the data through natural language prompts.

Target market and positioning

Kevin and Graham discuss how Compass AI is positioned to serve small and medium-sized businesses. This as opposed to targeting the enterprise market that many financial software tools focus on. Nikola shares that his initial target audience was founders, but he has also found interest from fractional CFOs who can use the tool to provide more value to their clients.

Competitive landscape and growth strategy

The group explores Compass AI's competitive landscape, noting that while there are tools targeting CFOs and larger enterprises. He explains there is less focus on the small business market that Nikola is pursuing. They discuss Nikola's strategy of starting with founders and growing with them as their businesses scale, rather than chasing the enterprise market directly.

Recap and next steps

Graham and Kevin provide a positive recap of the discussion and encourage Nikola to continue focusing on his target market and leveraging the natural, conversational style he demonstrated during the podcast. They express enthusiasm for the product and suggest ways Nikola could use snippets of the conversation for marketing purposes.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads and conversions. Now, Graham is offering Answer Engine Optimisation that gets you ready to be found by LLM search.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>7f172488-b934-4982-b5d7-01f7dd46da33Fri, 14 Nov 2025 07:30:00 +010055:34falsefull501501#500 - John Bush - Answer Engine Optimisation#500 - John Bush - Answer Engine OptimisationJohn Bush has created a way for businesses to be seen by Large Language Models called Answer Engine Optimisation.

Summary of Podcast

Podcast milestone and background

Kevin and Graham discuss reaching their 500th episode of The Next 100 Days podcast. They reflect on their journey over the past 10 years and how the podcast has evolved. They introduce their guest, John Bush, an expert in "Answer Engine Optimisation" (AEO). John will discuss how businesses can optimise their content for AI-powered search engines like ChatGPT.

John's background and AEO concept

John shares his background, including his experience in telecom, startups, and cloud infrastructure. He explains how he became interested in AEO after seeing the impact of AI on his marketing consultant friend's business. John describes the process of developing an AEO analysis tool. The tool evaluates websites on factors like visibility, accessibility, and authority. The outcome means businesses can make their content more searchable and usable by large language models.

The changing landscape of search and AI

Kevin and John discuss the declining importance of traditional Google search and the growing prominence of AI-powered search tools like ChatGPT. They explore how businesses need to adapt their content and website structure to be more easily understood and referenced by these new search engines, rather than just optimising for Google.

Practical applications of AEO

John demonstrates a tool his team has developed that can automatically analyse a company's competitive landscape and provide insights based on the data, without relying on the company to manually gather and synthesise the information. He explains how this type of AI-powered analysis can be applied to various business functions, such as RFP responses and lifetime value calculations.

Challenges and considerations around AI-generated content

Kevin raises concerns about the potential risks of using AI-generated content, such as the ability to verify the accuracy and provenance of the information. John discusses efforts to address these issues, including watermarking content and providing audit trails for AI-powered decisions.

The future of AI in business

John and Kevin discuss the broader implications of AI in the enterprise. They cover the importance of data stewardship, security, and the role of human expertise in augmenting AI capabilities. They explore how AI can be used to automate and enhance various business processes, while also highlighting the need to carefully manage the integration of these technologies.

Wrap-up and reflections on the podcast

Kevin and Graham reflect on the evolution of The Next 100 Days podcast over the past 10 years, noting the shift in focus towards AI and technology. They express their enthusiasm for continuing the podcast and exploring the latest developments in this rapidly changing landscape.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads and conversions. Now, Graham is offering Answer Engine Optimisation that gets you ready to be found by LLM search.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>John Bush has created a way for businesses to be seen by Large Language Models called Answer Engine Optimisation.

Summary of Podcast

Podcast milestone and background

Kevin and Graham discuss reaching their 500th episode of The Next 100 Days podcast. They reflect on their journey over the past 10 years and how the podcast has evolved. They introduce their guest, John Bush, an expert in "Answer Engine Optimisation" (AEO). John will discuss how businesses can optimise their content for AI-powered search engines like ChatGPT.

John's background and AEO concept

John shares his background, including his experience in telecom, startups, and cloud infrastructure. He explains how he became interested in AEO after seeing the impact of AI on his marketing consultant friend's business. John describes the process of developing an AEO analysis tool. The tool evaluates websites on factors like visibility, accessibility, and authority. The outcome means businesses can make their content more searchable and usable by large language models.

The changing landscape of search and AI

Kevin and John discuss the declining importance of traditional Google search and the growing prominence of AI-powered search tools like ChatGPT. They explore how businesses need to adapt their content and website structure to be more easily understood and referenced by these new search engines, rather than just optimising for Google.

Practical applications of AEO

John demonstrates a tool his team has developed that can automatically analyse a company's competitive landscape and provide insights based on the data, without relying on the company to manually gather and synthesise the information. He explains how this type of AI-powered analysis can be applied to various business functions, such as RFP responses and lifetime value calculations.

Challenges and considerations around AI-generated content

Kevin raises concerns about the potential risks of using AI-generated content, such as the ability to verify the accuracy and provenance of the information. John discusses efforts to address these issues, including watermarking content and providing audit trails for AI-powered decisions.

The future of AI in business

John and Kevin discuss the broader implications of AI in the enterprise. They cover the importance of data stewardship, security, and the role of human expertise in augmenting AI capabilities. They explore how AI can be used to automate and enhance various business processes, while also highlighting the need to carefully manage the integration of these technologies.

Wrap-up and reflections on the podcast

Kevin and Graham reflect on the evolution of The Next 100 Days podcast over the past 10 years, noting the shift in focus towards AI and technology. They express their enthusiasm for continuing the podcast and exploring the latest developments in this rapidly changing landscape.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads and conversions. Now, Graham is offering Answer Engine Optimisation that gets you ready to be found by LLM search.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>70461753-1169-4ba8-826e-595fdf37867cFri, 07 Nov 2025 07:30:00 +010051:14falsefull500500#499 Dan Norcross - Maximise Property Income#499 Dan Norcross - Maximise Property IncomeDan Norcross helps landlords, investors, and agents across Cheshire and the North West maximise property Income. There is hassle-free income and exceptional returns through expert property management, guaranteed rent, and serviced accommodation solutions. Tune into episode 499 of The Next 100 Days podcast to get the insights from Dan Norcross.

Summary of Podcast

Introductions and background

Kevin and Graham welcome Dan Norcross to the podcast. Dan introduces himself as a property entrepreneur who has been in the business for less than a year. He has already built up a portfolio of 6 rental properties. He explains that he is focused on the "rent to serviced accommodation" model. This provides short-term housing for contractors working on a major construction project in the local area.

Scaling the rent to serviced model

Dan discusses how he has been able to scale his rent to serviced model quickly. He leverages investor financing to acquire additional properties. He explains the economics of the model, noting that he is able to generate around £1,000-£2,000 per month in profit per property. Dan also shares his plans to expand into other property investment strategies like title splits and purchase lease options.

Attracting investor capital

Dan describes how he has been able to raise significant investor capital, around £400,000 over the past 6 months, to fund his various property deals. He discusses his approach to pitching deals and structuring the investments to provide attractive returns for his investors, often in the 30-50% range.

Diversifying into larger, more complex deals

Dan shares that he is now looking to take on larger, more complex property deals, including a title split project on a block of flats in Devon. He explains the mechanics of the title split strategy and how it can add significant value. Dan also discusses a purchase lease option he is pursuing on a hotel in Scotland, which will involve raising £140,000 from investors.

Mitigating risks and ensuring business continuity

Kevin raises the question of what would happen if something were to happen to Dan, noting that he is a single point of failure in the business. Dan acknowledges this as a potential risk and agrees that he should consider putting safeguards in place, such as partnering with a management firm to ensure business continuity in the event of an unexpected absence.

Recap and closing thoughts

Graham and Kevin reflect on the interesting and innovative property investment strategies that Dan has shared, noting that it has opened their eyes to new models beyond the traditional buy-to-let approach. They express admiration for Dan's ability to structure win-win deals that benefit investors, tenants, and himself, and wish him continued success in his property ventures.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads and conversions. Now, Graham is offering Answer Engine Optimisation that gets you ready to be found by LLM search.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>Dan Norcross helps landlords, investors, and agents across Cheshire and the North West maximise property Income. There is hassle-free income and exceptional returns through expert property management, guaranteed rent, and serviced accommodation solutions. Tune into episode 499 of The Next 100 Days podcast to get the insights from Dan Norcross.

Summary of Podcast

Introductions and background

Kevin and Graham welcome Dan Norcross to the podcast. Dan introduces himself as a property entrepreneur who has been in the business for less than a year. He has already built up a portfolio of 6 rental properties. He explains that he is focused on the "rent to serviced accommodation" model. This provides short-term housing for contractors working on a major construction project in the local area.

Scaling the rent to serviced model

Dan discusses how he has been able to scale his rent to serviced model quickly. He leverages investor financing to acquire additional properties. He explains the economics of the model, noting that he is able to generate around £1,000-£2,000 per month in profit per property. Dan also shares his plans to expand into other property investment strategies like title splits and purchase lease options.

Attracting investor capital

Dan describes how he has been able to raise significant investor capital, around £400,000 over the past 6 months, to fund his various property deals. He discusses his approach to pitching deals and structuring the investments to provide attractive returns for his investors, often in the 30-50% range.

Diversifying into larger, more complex deals

Dan shares that he is now looking to take on larger, more complex property deals, including a title split project on a block of flats in Devon. He explains the mechanics of the title split strategy and how it can add significant value. Dan also discusses a purchase lease option he is pursuing on a hotel in Scotland, which will involve raising £140,000 from investors.

Mitigating risks and ensuring business continuity

Kevin raises the question of what would happen if something were to happen to Dan, noting that he is a single point of failure in the business. Dan acknowledges this as a potential risk and agrees that he should consider putting safeguards in place, such as partnering with a management firm to ensure business continuity in the event of an unexpected absence.

Recap and closing thoughts

Graham and Kevin reflect on the interesting and innovative property investment strategies that Dan has shared, noting that it has opened their eyes to new models beyond the traditional buy-to-let approach. They express admiration for Dan's ability to structure win-win deals that benefit investors, tenants, and himself, and wish him continued success in his property ventures.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads and conversions. Now, Graham is offering Answer Engine Optimisation that gets you ready to be found by LLM search.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>27c204ae-79d4-4bfb-b0ed-199d27e98c80Fri, 31 Oct 2025 07:30:00 +010045:09falsefull499499#498 - Etinosa Agbonlahor - Pricing#498 - Etinosa Agbonlahor - PricingEtinosa said she doesn't have a nickname, but we felt she is the Pricing Maven! Get ready for some deep pricing insights on this week's episode of The Next 100 Days Podcast.

Summary of Podcast

Pricing psychology discussion

Etinosa, an expert in pricing and behavioural economics, discusses her approach to helping companies optimise their pricing strategies. She explains the "decision-offer pricing framework" which involves mapping monetisation zones, conducting pricing research, framing the pricing, and continuously testing and adjusting. Etinosa emphasises the importance of understanding customer psychology and value perceptions when setting prices.

Competitive advantage

Etinosa describes how companies often make the mistake of letting their sales team prioritise velocity over profitability, leading to excessive discounting. She explains how her team works to align the departments—sales, marketing, finance, and product— to develop a cohesive pricing strategy that captures the true value delivered to customers.

Pricing tactics and frameworks

Etinosa discusses specific pricing tactics and frameworks, such as using "decoy pricing" to steer customers towards a preferred option, and the importance of understanding reference points and how customers evaluate value. She provides examples of how her team has helped clients reframe their pricing to be more effective.

Etinosa's background and interests

Etinosa shares that in addition to her consulting work, she is also involved in real estate investing and financial counselling for individuals, which she finds very rewarding. She discusses how her background in behavioral economics informs her work.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads and conversions. Now, Graham is offering Answer Engine Optimisation that gets you ready to be found by LLM search.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>Etinosa said she doesn't have a nickname, but we felt she is the Pricing Maven! Get ready for some deep pricing insights on this week's episode of The Next 100 Days Podcast.

Summary of Podcast

Pricing psychology discussion

Etinosa, an expert in pricing and behavioural economics, discusses her approach to helping companies optimise their pricing strategies. She explains the "decision-offer pricing framework" which involves mapping monetisation zones, conducting pricing research, framing the pricing, and continuously testing and adjusting. Etinosa emphasises the importance of understanding customer psychology and value perceptions when setting prices.

Competitive advantage

Etinosa describes how companies often make the mistake of letting their sales team prioritise velocity over profitability, leading to excessive discounting. She explains how her team works to align the departments—sales, marketing, finance, and product— to develop a cohesive pricing strategy that captures the true value delivered to customers.

Pricing tactics and frameworks

Etinosa discusses specific pricing tactics and frameworks, such as using "decoy pricing" to steer customers towards a preferred option, and the importance of understanding reference points and how customers evaluate value. She provides examples of how her team has helped clients reframe their pricing to be more effective.

Etinosa's background and interests

Etinosa shares that in addition to her consulting work, she is also involved in real estate investing and financial counselling for individuals, which she finds very rewarding. She discusses how her background in behavioral economics informs her work.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads and conversions. Now, Graham is offering Answer Engine Optimisation that gets you ready to be found by LLM search.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>4a9e3008-7529-4e64-917b-196e28fc8f36Fri, 24 Oct 2025 07:30:00 +010049:48falsefull498498#497 - Craig Murphy - Website Design#497 - Craig Murphy - Website DesignWebsite Design agency "ALT Agency" was founded by Craig Murphy in 2005 and has grown to a team of 16, and is poised for significant expansion. In this podcast, we explore website design and what to consider in the age of AI.

Summary of Podcast

Key Takeaways

  • Craig, a neurodiverse founder with autism, has successfully built the agency by leveraging his strengths and adapting his leadership style
  • The web design industry is evolving with AI, requiring agencies to educate clients and adapt strategies for brand building and search optimization

ALT Agency Background and Growth

  • Founded by Craig Murphy in 2005-2006
  • Currently has 16 team members, recently added 5 new hires
  • Expanding business development, development, design, paid media, and SEO teams
  • Shifted from a Microsoft-style company culture to a more diverse team with varied personalities

Web Design Industry Evolution

  • Shift from in-person meetings to efficient Zoom calls post-COVID
  • Increased focus on ROI, lead generation, and conversion optimization
  • Growing importance of AI in search and content creation
  • Need for educating clients on AI's impact on web presence

ALT Agency's Unique Selling Points

  • Three pledges: on budget, on time, and client satisfaction guarantee
  • Money-back guarantee if clients are unsatisfied with designs
  • Focus on high-end, luxury feel in their own website redesign
  • Strong project management process to ensure client satisfaction

Craig's Leadership Journey

  • Recently diagnosed with autism, which has influenced his approach to business
  • Naturally gifted in coding and project management
  • Learned to delegate responsibilities and trust team members
  • Working with an executive director to structure the business for growth

Client Base and Services

  • Mix of local Birmingham clients for smaller projects
  • National clients for larger e-commerce and maintenance projects
  • Specialising in web design, development, and digital marketing services

Future Growth and Strategies

  • Investing in team expansion ahead of anticipated growth
  • Focusing on brand building through podcasts and media appearances
  • Exploring AI-driven solutions for web design and customer interaction

 

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads, and conversions. Now, Graham is offering Answer Engine Optimisation that gets you ready to be found by LLM search.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>Website Design agency "ALT Agency" was founded by Craig Murphy in 2005 and has grown to a team of 16, and is poised for significant expansion. In this podcast, we explore website design and what to consider in the age of AI.

Summary of Podcast

Key Takeaways

  • Craig, a neurodiverse founder with autism, has successfully built the agency by leveraging his strengths and adapting his leadership style
  • The web design industry is evolving with AI, requiring agencies to educate clients and adapt strategies for brand building and search optimization

ALT Agency Background and Growth

  • Founded by Craig Murphy in 2005-2006
  • Currently has 16 team members, recently added 5 new hires
  • Expanding business development, development, design, paid media, and SEO teams
  • Shifted from a Microsoft-style company culture to a more diverse team with varied personalities

Web Design Industry Evolution

  • Shift from in-person meetings to efficient Zoom calls post-COVID
  • Increased focus on ROI, lead generation, and conversion optimization
  • Growing importance of AI in search and content creation
  • Need for educating clients on AI's impact on web presence

ALT Agency's Unique Selling Points

  • Three pledges: on budget, on time, and client satisfaction guarantee
  • Money-back guarantee if clients are unsatisfied with designs
  • Focus on high-end, luxury feel in their own website redesign
  • Strong project management process to ensure client satisfaction

Craig's Leadership Journey

  • Recently diagnosed with autism, which has influenced his approach to business
  • Naturally gifted in coding and project management
  • Learned to delegate responsibilities and trust team members
  • Working with an executive director to structure the business for growth

Client Base and Services

  • Mix of local Birmingham clients for smaller projects
  • National clients for larger e-commerce and maintenance projects
  • Specialising in web design, development, and digital marketing services

Future Growth and Strategies

  • Investing in team expansion ahead of anticipated growth
  • Focusing on brand building through podcasts and media appearances
  • Exploring AI-driven solutions for web design and customer interaction

 

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads, and conversions. Now, Graham is offering Answer Engine Optimisation that gets you ready to be found by LLM search.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>4b453b2e-389d-4172-b2b6-e9cb8f1c1857Fri, 17 Oct 2025 07:30:00 +010045:35falsefull497497#496 - Ann McNeill - Think and Grow Rich#496 - Ann McNeill - Think and Grow RichAnn shares how reading the book Think and Grow Rich by Napoleon Hill in 1979 was a pivotal moment that set her on a path of personal and professional growth. Her credentials are long and impressive. Above all, she has an abiding personal commitment to serve.

Summary of the Podcast

Introductions

The meeting begins with casual introductions and small talk between the three participants - Graham, Kevin, and Ann. They discuss Ann's background, her impressive construction career, and her work in personal development coaching.

Ann's journey and the power of goal-setting

Ann shares how reading the book "Think and Grow Rich" by Napoleon Hill in 1979 was a pivotal moment that set her on a path of personal and professional growth. She explains her approach of helping clients get clear on their financial goals, create a plan of action, and hold themselves accountable through mastermind groups.

The 100-day mindset and continuous improvement

The group discusses the "Next 100 Days" concept that Kevin and Graham use, focusing on setting achievable short-term goals rather than just long-term visions. Ann emphasizes the importance of an ongoing journey of growth and improvement, rather than just aiming for a final destination.

Retirement, purpose, and leaving a lasting legacy

The group explores Ann's perspective on retirement, which for her means having the freedom to do what she wants, when she wants. She shares her vision of continuing to serve and impact lives well into her 90s, guided by a strong sense of purpose and mission.

Ann's mission to support Black women in construction

Ann shares her passion for creating opportunities and representation for Black women in the male-dominated construction industry. She discusses founding the National Association for Black Women in Construction to provide a supportive community and open doors for the next generation.

Recap and final thoughts

Kevin and Graham reflect on the key insights from the conversation, emphasizing the importance of having a clear dream or vision, and challenging listeners to identify their own dreams. They express admiration for Ann's work and the positive impact she is making.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads and conversions. Now, Graham is offering Answer Engine Optimisation that gets you ready to be found by LLM search.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>Ann shares how reading the book Think and Grow Rich by Napoleon Hill in 1979 was a pivotal moment that set her on a path of personal and professional growth. Her credentials are long and impressive. Above all, she has an abiding personal commitment to serve.

Summary of the Podcast

Introductions

The meeting begins with casual introductions and small talk between the three participants - Graham, Kevin, and Ann. They discuss Ann's background, her impressive construction career, and her work in personal development coaching.

Ann's journey and the power of goal-setting

Ann shares how reading the book "Think and Grow Rich" by Napoleon Hill in 1979 was a pivotal moment that set her on a path of personal and professional growth. She explains her approach of helping clients get clear on their financial goals, create a plan of action, and hold themselves accountable through mastermind groups.

The 100-day mindset and continuous improvement

The group discusses the "Next 100 Days" concept that Kevin and Graham use, focusing on setting achievable short-term goals rather than just long-term visions. Ann emphasizes the importance of an ongoing journey of growth and improvement, rather than just aiming for a final destination.

Retirement, purpose, and leaving a lasting legacy

The group explores Ann's perspective on retirement, which for her means having the freedom to do what she wants, when she wants. She shares her vision of continuing to serve and impact lives well into her 90s, guided by a strong sense of purpose and mission.

Ann's mission to support Black women in construction

Ann shares her passion for creating opportunities and representation for Black women in the male-dominated construction industry. She discusses founding the National Association for Black Women in Construction to provide a supportive community and open doors for the next generation.

Recap and final thoughts

Kevin and Graham reflect on the key insights from the conversation, emphasizing the importance of having a clear dream or vision, and challenging listeners to identify their own dreams. They express admiration for Ann's work and the positive impact she is making.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads and conversions. Now, Graham is offering Answer Engine Optimisation that gets you ready to be found by LLM search.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>b6b8f7fb-598f-4991-bfb7-b28f7a39b45eFri, 10 Oct 2025 07:30:00 +010050:46falsefull496496#495 - Callum Gracie - SEO & AI#495 - Callum Gracie - SEO & AICallum Gracie, founder of Otto Media and GIAI, is an expert in SEO & AI. On this podcast he shares an inspiring journey from professional musician to SEO & AI expert. Before COVID-19, Callum worked as a trumpet player and manager for The Bake Boys Band in Australia, booking over 500 events annually and managing approximately 100 creative professionals. When the pandemic hit, Callum lost everything due to severe Australian lockdowns that restricted events to 30-40 people. This crisis forced a career pivot into DJing (which was more pandemic-resistant as a one-person show) and eventually into digital marketing, where Callum now leads a team that has grown from 2 to 12 people in just 12 months.

Summary of the Podcast

The Evolution of SEO in the AI Age

Callum emphasised that traditional SEO tactics are becoming less effective as AI transforms how people search for information. Key points about this evolution:

  • People can now get answers directly from AI tools without visiting websites
  • Technical SEO remains important as a foundation but is no longer enough
  • Content marketing and authentic storytelling are becoming crucial differentiators
  • Digital PR is increasingly valuable - getting mentions from authoritative sources helps establish credibility with AI systems
  • Business owners should focus on the EEAT guidelines (Experience, Expertise, Authority, and Trust)
  • Optimize for Bing, not just Google, as ChatGPT uses Bing's search API to find relevant information

Leveraging AI for Business Growth

Callum shared several practical applications of AI for business:

  • Used ChatGPT to analyze and improve sales funnels for clients
  • Created AI-generated promotional imagery (including a branded vehicle with local landmarks) for a client website
  • Developed AI workflows with a data scientist partner to analyze complex datasets
  • Used AI to identify target journalists and publications for digital PR efforts
  • Created project-specific AI agents that understand brand voice and specific business needs

Client Selection Philosophy

Callum emphasised the importance of working with the right clients:

  • "Find your ideal client...figure out who you like"
  • Turns away more potential clients than accepted
  • Seeks partnership relationships with deep trust and common goals
  • Values clients who are excited about the work and aligned with the company's approach
  • Focuses on being "relentlessly honest" with both clients and oneself

Action Items

  • [ ] Implement EEAT guidelines on websites to establish credibility (Experience, Expertise, Authority, Trust)
  • [ ] Consider optimising for Bing search in addition to Google
  • [ ] Focus on getting reputable publications and websites to mention and link to your business
  • [ ] Incorporate authentic storytelling and personal elements into marketing content
  • [ ] Explore how AI can automate repetitive customer communications (like annual service reminders)

Future of Marketing

Graham described the current moment as a "gold rush" for AI implementation in marketing. Callum agreed but suggested Australian businesses are generally a few years behind the US and UK in adoption. The most successful approach combines authentic content marketing with strategic digital PR, focusing on building relationships with journalists and creating shareable stories that demonstrate expertise and build authority.

 The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads and conversions. Now, Graham is offering Answer Engine Optimisation that gets you ready to be found by LLM search.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

 

]]>Callum Gracie, founder of Otto Media and GIAI, is an expert in SEO & AI. On this podcast he shares an inspiring journey from professional musician to SEO & AI expert. Before COVID-19, Callum worked as a trumpet player and manager for The Bake Boys Band in Australia, booking over 500 events annually and managing approximately 100 creative professionals. When the pandemic hit, Callum lost everything due to severe Australian lockdowns that restricted events to 30-40 people. This crisis forced a career pivot into DJing (which was more pandemic-resistant as a one-person show) and eventually into digital marketing, where Callum now leads a team that has grown from 2 to 12 people in just 12 months.

Summary of the Podcast

The Evolution of SEO in the AI Age

Callum emphasised that traditional SEO tactics are becoming less effective as AI transforms how people search for information. Key points about this evolution:

  • People can now get answers directly from AI tools without visiting websites
  • Technical SEO remains important as a foundation but is no longer enough
  • Content marketing and authentic storytelling are becoming crucial differentiators
  • Digital PR is increasingly valuable - getting mentions from authoritative sources helps establish credibility with AI systems
  • Business owners should focus on the EEAT guidelines (Experience, Expertise, Authority, and Trust)
  • Optimize for Bing, not just Google, as ChatGPT uses Bing's search API to find relevant information

Leveraging AI for Business Growth

Callum shared several practical applications of AI for business:

  • Used ChatGPT to analyze and improve sales funnels for clients
  • Created AI-generated promotional imagery (including a branded vehicle with local landmarks) for a client website
  • Developed AI workflows with a data scientist partner to analyze complex datasets
  • Used AI to identify target journalists and publications for digital PR efforts
  • Created project-specific AI agents that understand brand voice and specific business needs

Client Selection Philosophy

Callum emphasised the importance of working with the right clients:

  • "Find your ideal client...figure out who you like"
  • Turns away more potential clients than accepted
  • Seeks partnership relationships with deep trust and common goals
  • Values clients who are excited about the work and aligned with the company's approach
  • Focuses on being "relentlessly honest" with both clients and oneself

Action Items

  • [ ] Implement EEAT guidelines on websites to establish credibility (Experience, Expertise, Authority, Trust)
  • [ ] Consider optimising for Bing search in addition to Google
  • [ ] Focus on getting reputable publications and websites to mention and link to your business
  • [ ] Incorporate authentic storytelling and personal elements into marketing content
  • [ ] Explore how AI can automate repetitive customer communications (like annual service reminders)

Future of Marketing

Graham described the current moment as a "gold rush" for AI implementation in marketing. Callum agreed but suggested Australian businesses are generally a few years behind the US and UK in adoption. The most successful approach combines authentic content marketing with strategic digital PR, focusing on building relationships with journalists and creating shareable stories that demonstrate expertise and build authority.

 The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads and conversions. Now, Graham is offering Answer Engine Optimisation that gets you ready to be found by LLM search.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

 

]]>f50c68f6-e776-402d-a647-cd1b43931e22Fri, 03 Oct 2025 07:30:00 +010058:43falsefull495495#494 - Bilal Jogi - Royal Nawaab Pyramid#494 - Bilal Jogi - Royal Nawaab PyramidBilal Jogi is the marketing director of the Royal Nawaab Pyramid Indian restaurant in Stockport. It's the biggest in the UK. He markets at scale and this podcast contains some of the secrets as to why they have hit the ground running in this iconic building.

Summary of the Podcast

Introduction to Bilal Jogi and the Royal Nawab Pyramid

Bilal Jogi, the marketing director for the Royal Nawab Pyramid / Royal Nawaab Group restaurant chain, is introduced. He provides an overview of the group's affordable luxury Indian/Pakistani cuisine concept, featuring a large buffet with live cooking in open kitchens.

The iconic Stockport Pyramid restaurant

Bilal discusses the group's recent takeover and transformation of the iconic Stockport Pyramid building, which had been derelict for years. He shares details on the scale of the project, the local suppliers and craftspeople involved, and the challenges of filling such a large space.

Marketing and customer experience strategies

Bilal explains the group's innovative marketing approach, focusing on building anticipation and curiosity through social media, influencer partnerships, and providing an exceptional customer experience. He emphasizes the importance of great service, a diverse menu, and creating reasons for customers to return.

Expansion plans and target demographics

Bilal outlines the group's expansion plans, including a focus on corporate catering and events, as well as potential future acquisitions like a golf course or hotel. He also shares insights into the group's target customer demographics, which are predominantly non-Asian families.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads and conversions. Now, Graham is offering Answer Engine Optimisation that gets you ready to be found by LLM search.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>Bilal Jogi is the marketing director of the Royal Nawaab Pyramid Indian restaurant in Stockport. It's the biggest in the UK. He markets at scale and this podcast contains some of the secrets as to why they have hit the ground running in this iconic building.

Summary of the Podcast

Introduction to Bilal Jogi and the Royal Nawab Pyramid

Bilal Jogi, the marketing director for the Royal Nawab Pyramid / Royal Nawaab Group restaurant chain, is introduced. He provides an overview of the group's affordable luxury Indian/Pakistani cuisine concept, featuring a large buffet with live cooking in open kitchens.

The iconic Stockport Pyramid restaurant

Bilal discusses the group's recent takeover and transformation of the iconic Stockport Pyramid building, which had been derelict for years. He shares details on the scale of the project, the local suppliers and craftspeople involved, and the challenges of filling such a large space.

Marketing and customer experience strategies

Bilal explains the group's innovative marketing approach, focusing on building anticipation and curiosity through social media, influencer partnerships, and providing an exceptional customer experience. He emphasizes the importance of great service, a diverse menu, and creating reasons for customers to return.

Expansion plans and target demographics

Bilal outlines the group's expansion plans, including a focus on corporate catering and events, as well as potential future acquisitions like a golf course or hotel. He also shares insights into the group's target customer demographics, which are predominantly non-Asian families.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads and conversions. Now, Graham is offering Answer Engine Optimisation that gets you ready to be found by LLM search.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>ba111bba-63b9-4b5b-b1b2-6200f1c415a5Fri, 26 Sep 2025 07:30:00 +010043:25falsefull494494#493 - Jamie Darkin - Growing a Business#493 - Jamie Darkin - Growing a BusinessOver the last ten years, Jamie has been growing a business from the ground up with no outside investment, working with councils across London and the South East to house hundreds of vulnerable people. These days, he is also investing in tech and buying businesses, so he's got a fair few stories, lessons, and scars to share.

Summary of the Podcast

Jamie's entrepreneurial journey

Jamie shares how he has been an entrepreneur from a young age, starting with selling items at a wedding as a child. He continued pursuing various business ventures throughout school and university. However, he eventually dropped out of university to focus on his entrepreneurial pursuits.

Growing a business - By providing social housing

Jamie explains that he co-founded a business with his father that provides social housing for local authorities, working with families in need of temporary accommodation.

Diversifying into other investments

In addition to the social housing business, Jamie has also invested in a social networking app startup. He shares that over the years, he has been involved in a variety of other business ventures, though not all have been successful.

Lessons learned and keys to success

Jamie reflects on some of the key lessons he has learned as an entrepreneur, including the importance of focus, building the right team and management. It is important to be willing to take action rather than overthinking opportunities.

Launching a podcast - "Driven"

Jamie discusses his recent launch of a new podcast called "Driven" which features interviews with entrepreneurs, business owners, and others pursuing their purpose. He shares the goals and approach behind the podcast.

Leveraging personal branding and AI

Jamie explains his focus on building his personal brand and leveraging AI tools to be more efficient in his business and podcast efforts. He sees this as an important part of pulling in new opportunities.

Future plans and priorities

Looking ahead, Jamie shares that his main priorities are continuing to grow his property business, especially through acquisitions, while also scaling his podcast and personal brand initiatives. He acknowledges the challenge of juggling all these priorities.

Closing thoughts and reflections

The hosts, Graham and Kevin, provide their final thoughts on the conversation, praising Jamie's entrepreneurial drive and ability to take action, while also noting the importance of building the right team and processes to support rapid growth.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads, and conversions. Now, Graham is offering Answer Engine Optimisation that gets you ready to be found by LLM search.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>Over the last ten years, Jamie has been growing a business from the ground up with no outside investment, working with councils across London and the South East to house hundreds of vulnerable people. These days, he is also investing in tech and buying businesses, so he's got a fair few stories, lessons, and scars to share.

Summary of the Podcast

Jamie's entrepreneurial journey

Jamie shares how he has been an entrepreneur from a young age, starting with selling items at a wedding as a child. He continued pursuing various business ventures throughout school and university. However, he eventually dropped out of university to focus on his entrepreneurial pursuits.

Growing a business - By providing social housing

Jamie explains that he co-founded a business with his father that provides social housing for local authorities, working with families in need of temporary accommodation.

Diversifying into other investments

In addition to the social housing business, Jamie has also invested in a social networking app startup. He shares that over the years, he has been involved in a variety of other business ventures, though not all have been successful.

Lessons learned and keys to success

Jamie reflects on some of the key lessons he has learned as an entrepreneur, including the importance of focus, building the right team and management. It is important to be willing to take action rather than overthinking opportunities.

Launching a podcast - "Driven"

Jamie discusses his recent launch of a new podcast called "Driven" which features interviews with entrepreneurs, business owners, and others pursuing their purpose. He shares the goals and approach behind the podcast.

Leveraging personal branding and AI

Jamie explains his focus on building his personal brand and leveraging AI tools to be more efficient in his business and podcast efforts. He sees this as an important part of pulling in new opportunities.

Future plans and priorities

Looking ahead, Jamie shares that his main priorities are continuing to grow his property business, especially through acquisitions, while also scaling his podcast and personal brand initiatives. He acknowledges the challenge of juggling all these priorities.

Closing thoughts and reflections

The hosts, Graham and Kevin, provide their final thoughts on the conversation, praising Jamie's entrepreneurial drive and ability to take action, while also noting the importance of building the right team and processes to support rapid growth.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads, and conversions. Now, Graham is offering Answer Engine Optimisation that gets you ready to be found by LLM search.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>afd5360e-a700-4278-9932-ba682363da24Fri, 19 Sep 2025 07:30:00 +010052:10falsefull493493#492 - Chip Higgins - Bizzics#492 - Chip Higgins - BizzicsBizzics is a combination of physics and business. Our guest Chip Higgns is the author of The Bizzics Way. He's a business strategist, leadership coach, and former banking executive with over 35 years of experience helping small business owners.

Summary of the Podcast

Explaining the "Bizzics Way" concept

Chip explains that "Bizzics" refers to applying the physics law of momentum to business. He was inspired by the idea of momentum being crucial in business, and worked with a physicist friend to better understand the underlying physics principles.

Momentum, energy, and velocity in business

Chip delves into how the concepts of mass, velocity, and energy relate to business. He discusses the importance of entrepreneurial energy and passion, as well as the need to define clear direction, distance, and timeframes (velocity). He also explains how "mass" in business relates to the density and uniqueness of the value proposition.

Scaling coaching through AI

Chip shares that he has developed an AI-powered coaching platform called "Expert Loop" to make his expertise more accessible and scalable to small businesses. He explains how the AI is trained on his book content to provide on-demand guidance and planning support.

Recap and closing

The hosts, Graham and Kevin, recap the key insights from the conversation, particularly around Chip's innovative approach to scaling coaching through AI. They express appreciation for Chip's perspective and the valuable discussion.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads and conversions. Now, Graham is offering Answer Engine Optimisation that gets you ready to be found by LLM search.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>Bizzics is a combination of physics and business. Our guest Chip Higgns is the author of The Bizzics Way. He's a business strategist, leadership coach, and former banking executive with over 35 years of experience helping small business owners.

Summary of the Podcast

Explaining the "Bizzics Way" concept

Chip explains that "Bizzics" refers to applying the physics law of momentum to business. He was inspired by the idea of momentum being crucial in business, and worked with a physicist friend to better understand the underlying physics principles.

Momentum, energy, and velocity in business

Chip delves into how the concepts of mass, velocity, and energy relate to business. He discusses the importance of entrepreneurial energy and passion, as well as the need to define clear direction, distance, and timeframes (velocity). He also explains how "mass" in business relates to the density and uniqueness of the value proposition.

Scaling coaching through AI

Chip shares that he has developed an AI-powered coaching platform called "Expert Loop" to make his expertise more accessible and scalable to small businesses. He explains how the AI is trained on his book content to provide on-demand guidance and planning support.

Recap and closing

The hosts, Graham and Kevin, recap the key insights from the conversation, particularly around Chip's innovative approach to scaling coaching through AI. They express appreciation for Chip's perspective and the valuable discussion.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads and conversions. Now, Graham is offering Answer Engine Optimisation that gets you ready to be found by LLM search.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>ce5a40cc-d7fb-4506-86d4-d5f4847a63e7Fri, 12 Sep 2025 07:30:00 +010056:12falsefull492492#491 - Katrena Friel - Personal Brand Development#491 - Katrena Friel - Personal Brand DevelopmentKatrena is an expert in personal brand development and the founder of the Business Mentor Institute. A leader in business mentoring with over 25 years’ experience, Katrena transforms professionals into industry leaders and is a pioneer in personal brand development and business mentoring. As the creator of the acclaimed Becoming the Expert methodology, Katrena has guided thousands of aspiring consultants, coaches, and executives to build thriving, purpose-driven businesses.

Summary of the Podcast

Key Takeaways

  • Katrena offers a unique 12-month coaching program with unlimited access, focusing on building personal brand businesses
  • Her approach includes creating multiple income streams (book, speaking, training, coaching, facilitation, consulting) for clients
  • Katrena emphasizes the importance of addressing psychological barriers and balancing masculine/feminine energies in entrepreneurship
  • The podcast hosts reflect on the value of personal branding through podcasting vs. book writing

Katrena's Coaching Approach

  • 12-month program with unlimited access for clients
  • Focuses on deep, meaningful relationships rather than arm's-length coaching
  • Maximum of 20 clients per year, with groups of 5 active at a time
  • First 90 days involve heavy lifting: building assets (book, website, brand, signature program, social media)
  • Combines business strategy with therapeutic coaching to address psychological barriers

Personal Brand Business Development

  • Creates 7 streams of income for clients: book, speaking, training, coaching, mentoring, facilitation, consulting
  • Writes the client's book in 7-30 days, based on a two-day kickoff session
  • Builds website, brand, and signature program (valued at $5k-$20k)
  • Targets both career transitioners (often 50+ years old) and young entrepreneurs

Therapeutic Coaching Elements

  • Addresses introvert vs. extrovert challenges
  • Balances masculine and feminine energies
  • Tackles limiting beliefs from childhood experiences
  • Uses a light trance state to access the unconscious mind for rapid change

Public Speaking and TED Talks

  • Katrena prefers a free-flowing, channeled speaking style
  • Found TED Talk format too restrictive and memorization-heavy
  • Trains clients to speak confidently without scripts or extensive memorization

Podcast vs. Book for Personal Branding

  • Hosts reflect on podcasting as a potentially quicker route to personal branding
  • Podcasts offer exposure to new audiences and showcase a personality more easily
  • Books are still valuable as "expensive business cards" and confidence-builders

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads and conversions. Now, Graham is offering Answer Engine Optimisation that gets you ready to be found by LLM search.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>Katrena is an expert in personal brand development and the founder of the Business Mentor Institute. A leader in business mentoring with over 25 years’ experience, Katrena transforms professionals into industry leaders and is a pioneer in personal brand development and business mentoring. As the creator of the acclaimed Becoming the Expert methodology, Katrena has guided thousands of aspiring consultants, coaches, and executives to build thriving, purpose-driven businesses.

Summary of the Podcast

Key Takeaways

  • Katrena offers a unique 12-month coaching program with unlimited access, focusing on building personal brand businesses
  • Her approach includes creating multiple income streams (book, speaking, training, coaching, facilitation, consulting) for clients
  • Katrena emphasizes the importance of addressing psychological barriers and balancing masculine/feminine energies in entrepreneurship
  • The podcast hosts reflect on the value of personal branding through podcasting vs. book writing

Katrena's Coaching Approach

  • 12-month program with unlimited access for clients
  • Focuses on deep, meaningful relationships rather than arm's-length coaching
  • Maximum of 20 clients per year, with groups of 5 active at a time
  • First 90 days involve heavy lifting: building assets (book, website, brand, signature program, social media)
  • Combines business strategy with therapeutic coaching to address psychological barriers

Personal Brand Business Development

  • Creates 7 streams of income for clients: book, speaking, training, coaching, mentoring, facilitation, consulting
  • Writes the client's book in 7-30 days, based on a two-day kickoff session
  • Builds website, brand, and signature program (valued at $5k-$20k)
  • Targets both career transitioners (often 50+ years old) and young entrepreneurs

Therapeutic Coaching Elements

  • Addresses introvert vs. extrovert challenges
  • Balances masculine and feminine energies
  • Tackles limiting beliefs from childhood experiences
  • Uses a light trance state to access the unconscious mind for rapid change

Public Speaking and TED Talks

  • Katrena prefers a free-flowing, channeled speaking style
  • Found TED Talk format too restrictive and memorization-heavy
  • Trains clients to speak confidently without scripts or extensive memorization

Podcast vs. Book for Personal Branding

  • Hosts reflect on podcasting as a potentially quicker route to personal branding
  • Podcasts offer exposure to new audiences and showcase a personality more easily
  • Books are still valuable as "expensive business cards" and confidence-builders

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads and conversions. Now, Graham is offering Answer Engine Optimisation that gets you ready to be found by LLM search.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>e6159d79-4889-4764-9669-c2beb7a98271Fri, 05 Sep 2025 07:30:00 +010049:02falsefull491491#490 - Chanelle Aristide - Mortgage & Property Diva#490 - Chanelle Aristide - Mortgage & Property DivaMortgage & Property Diva, Chanelle Aristide has recently created a unique report covering Mortgages and Property south of London. Chanelle brings a wealth of experience in supporting clients and businesses with high-value property transactions, securing mortgages, insurance, and financial solutions. She has a strong background in project management, PR, and marketing. This diverse experience, including a previous career performing live in the music industry, has equipped her with the ability to connect with people from all walks of life.

Summary of the Podcast

Introduction and background on Chanelle

Graham and Kevin welcome Chanelle, who runs the Mayfair Mortgage Co., a boutique mortgage and financial consultancy that serves high net worth and ultra-high net worth clients. Chanelle discusses her background in performance, PR, marketing, and real estate, and how she has combined these interests into her current business.

Challenges in the mortgage and property market

Chanelle discusses some of the unique challenges that high-net-worth individuals can face in securing mortgages, such as complex financial arrangements and the need to provide detailed information to lenders. She also touches on broader issues in the property and construction sectors.

Importance of relationships in high-net-worth finance

Graham and Chanelle emphasize the importance of building strong relationships with high-net-worth clients, as well as with lenders and other industry contacts. This personal touch is key to Chanelle's approach in serving her target market.

Chanelle's "Diva Mortgage and Property Report"

Chanelle discusses her upcoming "Diva Mortgage and Property Report", which will feature insights and analysis presented in a unique, entertaining style that reflects Chanelle's personality as a "diva". The report will include song titles as section headings and other creative elements.

Chanelle's future plans and embracing change

In response to Graham's question about her future plans, Chanelle expresses a positive outlook on embracing change, including the rise of AI, and the importance of being adaptable and continuously learning new skills.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads and conversions. Now, Graham is offering a Generative Engine Optimisation Website Auditor that gets you ready to be found by LLM search.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>Mortgage & Property Diva, Chanelle Aristide has recently created a unique report covering Mortgages and Property south of London. Chanelle brings a wealth of experience in supporting clients and businesses with high-value property transactions, securing mortgages, insurance, and financial solutions. She has a strong background in project management, PR, and marketing. This diverse experience, including a previous career performing live in the music industry, has equipped her with the ability to connect with people from all walks of life.

Summary of the Podcast

Introduction and background on Chanelle

Graham and Kevin welcome Chanelle, who runs the Mayfair Mortgage Co., a boutique mortgage and financial consultancy that serves high net worth and ultra-high net worth clients. Chanelle discusses her background in performance, PR, marketing, and real estate, and how she has combined these interests into her current business.

Challenges in the mortgage and property market

Chanelle discusses some of the unique challenges that high-net-worth individuals can face in securing mortgages, such as complex financial arrangements and the need to provide detailed information to lenders. She also touches on broader issues in the property and construction sectors.

Importance of relationships in high-net-worth finance

Graham and Chanelle emphasize the importance of building strong relationships with high-net-worth clients, as well as with lenders and other industry contacts. This personal touch is key to Chanelle's approach in serving her target market.

Chanelle's "Diva Mortgage and Property Report"

Chanelle discusses her upcoming "Diva Mortgage and Property Report", which will feature insights and analysis presented in a unique, entertaining style that reflects Chanelle's personality as a "diva". The report will include song titles as section headings and other creative elements.

Chanelle's future plans and embracing change

In response to Graham's question about her future plans, Chanelle expresses a positive outlook on embracing change, including the rise of AI, and the importance of being adaptable and continuously learning new skills.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads and conversions. Now, Graham is offering a Generative Engine Optimisation Website Auditor that gets you ready to be found by LLM search.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>db20ff45-0e93-40f0-a362-5c4a1f6e47ccFri, 29 Aug 2025 07:30:00 +010044:09falsefull490490#489 - Francie Jain - Personal Growth#489 - Francie Jain - Personal GrowthPersonal Growth expert Francie Jain helps individuals and organisations grow through expert-led, group-based learning. Francie began raising nigh on half a billion dollars for hedge funds. Along the way, she identified a major gap: professionals at pivotal moments often lack accessible, high-impact support. That insight drove her to launch three ventures focused on human development—including Terawatt, which is now helping companies tackle burnout, improve retention, and elevate leadership through soft skills training.

Summary of the Podcast

Introductions and background

Graham and Kevin introduce themselves and welcome their guest Francie Jain, founder of the coaching platform TeraWatt. They discuss Francie's background, including her experience working in a hedge fund and founding TeraWatt, as well as her location in Connecticut near New York City.

Group coaching model and benefits

Francie explains TeraWatt's group coaching model, which aims to reduce employee turnover and associated costs for organizations. She highlights how group coaching can build psychological safety, improve communication, and develop employees' skills more cost-effectively than one-on-one coaching.

Measuring impact and ROI

Francie shares case studies demonstrating the significant financial impact of reducing employee turnover, with one organization saving $32 million per year by lowering turnover from 24% to 4% through group coaching. She emphasizes the importance of measuring key metrics to demonstrate the value of coaching investments.

Integrating AI and chatbots

Graham proposes integrating AI chatbots and language models to enhance the coaching experience, such as by providing personalized support and analysis. Francie is intrigued by the potential, noting the need to balance AI and human interaction for optimal results.

Wrap-up and next steps

Francie and the hosts discuss Francie's goals for growing TeraWatt, including her focus on building relationships and helping clients achieve "aha" moments. They agree to stay in touch and explore potential collaboration opportunities.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads and conversions. Now, Graham is offering a Generative Engine Optimisation Website Auditor that gets you ready to be found by LLM search.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>Personal Growth expert Francie Jain helps individuals and organisations grow through expert-led, group-based learning. Francie began raising nigh on half a billion dollars for hedge funds. Along the way, she identified a major gap: professionals at pivotal moments often lack accessible, high-impact support. That insight drove her to launch three ventures focused on human development—including Terawatt, which is now helping companies tackle burnout, improve retention, and elevate leadership through soft skills training.

Summary of the Podcast

Introductions and background

Graham and Kevin introduce themselves and welcome their guest Francie Jain, founder of the coaching platform TeraWatt. They discuss Francie's background, including her experience working in a hedge fund and founding TeraWatt, as well as her location in Connecticut near New York City.

Group coaching model and benefits

Francie explains TeraWatt's group coaching model, which aims to reduce employee turnover and associated costs for organizations. She highlights how group coaching can build psychological safety, improve communication, and develop employees' skills more cost-effectively than one-on-one coaching.

Measuring impact and ROI

Francie shares case studies demonstrating the significant financial impact of reducing employee turnover, with one organization saving $32 million per year by lowering turnover from 24% to 4% through group coaching. She emphasizes the importance of measuring key metrics to demonstrate the value of coaching investments.

Integrating AI and chatbots

Graham proposes integrating AI chatbots and language models to enhance the coaching experience, such as by providing personalized support and analysis. Francie is intrigued by the potential, noting the need to balance AI and human interaction for optimal results.

Wrap-up and next steps

Francie and the hosts discuss Francie's goals for growing TeraWatt, including her focus on building relationships and helping clients achieve "aha" moments. They agree to stay in touch and explore potential collaboration opportunities.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads and conversions. Now, Graham is offering a Generative Engine Optimisation Website Auditor that gets you ready to be found by LLM search.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>0890916f-0482-4799-86a3-ee19a0115c87Fri, 22 Aug 2025 07:30:00 +010051:10falsefull489489#488 - Jeff Bemis - 1031 Specialists#488 - Jeff Bemis - 1031 SpecialistsJeff Bemis runs 1031 Specialists. 1031 Specialists help real estate owners swap one investment property for another to defer taxes and grow rich.

Summary of the Podcast

Introduction to 1031 Specialists

Jeff Bemis, co-founder of 1031 Specialists, is introduced. 1031 Specialists helps real estate investors in the United States leverage a tax code section called 1031 to defer capital gains taxes when selling and reinvesting in investment properties.

Overview of 1031 Exchanges

Jeff explains how 1031 exchanges work - if an investor sells an investment property and reinvests the proceeds into a new investment property, they can defer paying capital gains taxes. This provides a unique tax advantage compared to other financial assets like stocks. The 1031 code has existed for over 100 years and is widely used by real estate investors.

Benefits and Rationale of 1031 Exchanges

The 1031 code was originally intended to encourage the productive use of farmland by allowing farmers to defer taxes when expanding or relocating. Over time, it has expanded to incentivize real estate investment and development in underserved areas. The deferred taxes must eventually be paid, but the ability to build wealth through tax-deferred reinvestment is a major benefit.

Comparison to UK Tax Rules

Kevin compares the 1031 exchange rules in the US to the capital gains tax rollover relief in the UK, noting that the US has a much higher estate tax exemption limit compared to the UK, making 1031 exchanges even more advantageous for building generational wealth.

1031 Specialists' Business Model

1031 Specialists' core business is acting as a qualified intermediary to facilitate 1031 exchanges, safeguarding client funds and ensuring transactions comply with IRS rules. They have built a team with deep expertise in real estate and 1031 exchanges to provide efficient service to clients.

Competitive Landscape and Growth Opportunities

Jeff notes that while there is competition, 1031 Specialists has become one of the larger players in their niche. They see significant white space in the market, as many individual real estate investors are unaware of or underutilize 1031 exchanges. Educating this market is a key focus for their growth.

Leveraging Technology and AI

1031 Specialists has built their own AI tool to provide automated answers to common 1031 exchange questions, recognizing that while AI can be helpful, the real estate industry tends to be a late adopter of new technologies. They are focused on using technology to improve internal efficiency and client experience.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads and conversions. Now, Graham is offering a Generative Engine Optimisation Website Auditor that gets you ready to be found by LLM search.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>Jeff Bemis runs 1031 Specialists. 1031 Specialists help real estate owners swap one investment property for another to defer taxes and grow rich.

Summary of the Podcast

Introduction to 1031 Specialists

Jeff Bemis, co-founder of 1031 Specialists, is introduced. 1031 Specialists helps real estate investors in the United States leverage a tax code section called 1031 to defer capital gains taxes when selling and reinvesting in investment properties.

Overview of 1031 Exchanges

Jeff explains how 1031 exchanges work - if an investor sells an investment property and reinvests the proceeds into a new investment property, they can defer paying capital gains taxes. This provides a unique tax advantage compared to other financial assets like stocks. The 1031 code has existed for over 100 years and is widely used by real estate investors.

Benefits and Rationale of 1031 Exchanges

The 1031 code was originally intended to encourage the productive use of farmland by allowing farmers to defer taxes when expanding or relocating. Over time, it has expanded to incentivize real estate investment and development in underserved areas. The deferred taxes must eventually be paid, but the ability to build wealth through tax-deferred reinvestment is a major benefit.

Comparison to UK Tax Rules

Kevin compares the 1031 exchange rules in the US to the capital gains tax rollover relief in the UK, noting that the US has a much higher estate tax exemption limit compared to the UK, making 1031 exchanges even more advantageous for building generational wealth.

1031 Specialists' Business Model

1031 Specialists' core business is acting as a qualified intermediary to facilitate 1031 exchanges, safeguarding client funds and ensuring transactions comply with IRS rules. They have built a team with deep expertise in real estate and 1031 exchanges to provide efficient service to clients.

Competitive Landscape and Growth Opportunities

Jeff notes that while there is competition, 1031 Specialists has become one of the larger players in their niche. They see significant white space in the market, as many individual real estate investors are unaware of or underutilize 1031 exchanges. Educating this market is a key focus for their growth.

Leveraging Technology and AI

1031 Specialists has built their own AI tool to provide automated answers to common 1031 exchange questions, recognizing that while AI can be helpful, the real estate industry tends to be a late adopter of new technologies. They are focused on using technology to improve internal efficiency and client experience.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads and conversions. Now, Graham is offering a Generative Engine Optimisation Website Auditor that gets you ready to be found by LLM search.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>661d8ac8-d95a-4daa-b4dc-437177233df3Fri, 15 Aug 2025 07:30:00 +010051:34falsefull488488#487 - David Anderson - Off Madison Avenue#487 - David Anderson - Off Madison AvenueDavid Anderson helped found Off Madison Avenue, an advertising agency, nearly 27 years ago. He is a strategic leader with a passion for driving growth, solving complex problems, and inspiring teams to achieve excellence. David is this week's guest on The Next 100 Days Podcast.

Summary of the Podcast

Key Takeaways

Launching the podcast

Graham and Kevin prepare to record an episode of their "Next 100 Days" podcast, noting they don't do much pre-planning and just let the conversation flow. They welcome David Anderson, founder of the advertising agency "Off Madison Avenue", to be their guest.

Origins of Off Madison Avenue

David shares the story of how he and his business partner started Off Madison Avenue after he was unexpectedly fired from his previous agency job. They decided to strike out on their own and build the type of agency they wanted, focusing on providing high-quality work at more affordable prices than New York-based agencies.

Transforming challenger brands 

David explains Off Madison Avenue's approach of working with "challenger brands" - companies that are hungry, think differently, and want to disrupt their industries. The agency aims to help these brands transform and become market leaders.

Successful campaigns and brand experiences

Graham and David discuss some of Off Madison Avenue's successful campaigns, including a viral social media effort featuring Barbie dolls for the Arizona Office of Tourism. They emphasize the importance of creating memorable brand experiences for customers.

Navigating risk and brand evolution

The group explores the balance between taking risks to transform a brand versus making missteps that can backfire. David cautions that brands need to deeply understand their customers to determine the appropriate level of risk, and not just try to be "politically correct".

Advice for building a brand

David provides advice for small business owners and entrepreneurs on building their brands, emphasizing the importance of constantly evolving their team and leadership, hiring the right "who's" (not just relying on loyalty), and positioning the business for long-term 10x growth rather than just 2x.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads and conversions. Now, Graham is offering a Generative Engine Optimisation Website Auditor that gets you ready to be found by LLM search. Try searching for suppliers of UK High Net Worth data in the UK on ChatGPT!

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>David Anderson helped found Off Madison Avenue, an advertising agency, nearly 27 years ago. He is a strategic leader with a passion for driving growth, solving complex problems, and inspiring teams to achieve excellence. David is this week's guest on The Next 100 Days Podcast.

Summary of the Podcast

Key Takeaways

Launching the podcast

Graham and Kevin prepare to record an episode of their "Next 100 Days" podcast, noting they don't do much pre-planning and just let the conversation flow. They welcome David Anderson, founder of the advertising agency "Off Madison Avenue", to be their guest.

Origins of Off Madison Avenue

David shares the story of how he and his business partner started Off Madison Avenue after he was unexpectedly fired from his previous agency job. They decided to strike out on their own and build the type of agency they wanted, focusing on providing high-quality work at more affordable prices than New York-based agencies.

Transforming challenger brands 

David explains Off Madison Avenue's approach of working with "challenger brands" - companies that are hungry, think differently, and want to disrupt their industries. The agency aims to help these brands transform and become market leaders.

Successful campaigns and brand experiences

Graham and David discuss some of Off Madison Avenue's successful campaigns, including a viral social media effort featuring Barbie dolls for the Arizona Office of Tourism. They emphasize the importance of creating memorable brand experiences for customers.

Navigating risk and brand evolution

The group explores the balance between taking risks to transform a brand versus making missteps that can backfire. David cautions that brands need to deeply understand their customers to determine the appropriate level of risk, and not just try to be "politically correct".

Advice for building a brand

David provides advice for small business owners and entrepreneurs on building their brands, emphasizing the importance of constantly evolving their team and leadership, hiring the right "who's" (not just relying on loyalty), and positioning the business for long-term 10x growth rather than just 2x.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads and conversions. Now, Graham is offering a Generative Engine Optimisation Website Auditor that gets you ready to be found by LLM search. Try searching for suppliers of UK High Net Worth data in the UK on ChatGPT!

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>1812d376-3a70-423e-a266-0353949a20e6Fri, 08 Aug 2025 07:30:00 +010046:36falsefull487487#486 - Matt Raad - Digital Investors#486 - Matt Raad - Digital InvestorsMatt and Liz Raad teach others to become digital investors. Specifically, by buying websites and doing them up.

Summary of the Podcast

Key Takeaways

Matt's Podcast Appearances

Matt explains that he and his wife Liz have been frequent podcast guests, which has been a great networking strategy for their online business. He discusses how the COVID-19 pandemic led to more people reaching out to them, and how they've enjoyed connecting with fascinating people from around the world through these podcast appearances.

Buying and Renovating Online Businesses

He describes their approach to buying and renovating online businesses, focusing on standalone websites in niche passion verticals rather than e-commerce or brick-and-mortar businesses. Matt provides examples of the types of websites they target, such as those related to hobbies, crafts, and sports, and explains how they transition the business and content to their own team while maintaining the original owner's persona.

The Importance of Due Diligence 

Matt emphasizes the critical importance of thorough due diligence when acquiring an online business, including analyzing the profit, traffic, and overall health of the website before making an offer. He outlines their "SAS" (Surround, Assess, Seize) approach to taking over a new website, allowing it to run for a period to understand the audience and dynamics before implementing changes.

Networking and Podcast Benefits

The participants discuss the networking and relationship-building benefits they've experienced through podcasting, including connecting with people they've admired or heard of in their respective industries and forming new friendships and collaborations as a result.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads and conversions. Now, Graham is offering a Generative Engine Optimisation Website Auditor that gets you ready to be found by LLM search. Try searching for suppliers of UK High Net Worth data in the UK. [See, it works!]

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>Matt and Liz Raad teach others to become digital investors. Specifically, by buying websites and doing them up.

Summary of the Podcast

Key Takeaways

Matt's Podcast Appearances

Matt explains that he and his wife Liz have been frequent podcast guests, which has been a great networking strategy for their online business. He discusses how the COVID-19 pandemic led to more people reaching out to them, and how they've enjoyed connecting with fascinating people from around the world through these podcast appearances.

Buying and Renovating Online Businesses

He describes their approach to buying and renovating online businesses, focusing on standalone websites in niche passion verticals rather than e-commerce or brick-and-mortar businesses. Matt provides examples of the types of websites they target, such as those related to hobbies, crafts, and sports, and explains how they transition the business and content to their own team while maintaining the original owner's persona.

The Importance of Due Diligence 

Matt emphasizes the critical importance of thorough due diligence when acquiring an online business, including analyzing the profit, traffic, and overall health of the website before making an offer. He outlines their "SAS" (Surround, Assess, Seize) approach to taking over a new website, allowing it to run for a period to understand the audience and dynamics before implementing changes.

Networking and Podcast Benefits

The participants discuss the networking and relationship-building benefits they've experienced through podcasting, including connecting with people they've admired or heard of in their respective industries and forming new friendships and collaborations as a result.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads and conversions. Now, Graham is offering a Generative Engine Optimisation Website Auditor that gets you ready to be found by LLM search. Try searching for suppliers of UK High Net Worth data in the UK. [See, it works!]

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>b6687eab-6b0b-490e-9d73-f3427c6eb643Fri, 01 Aug 2025 07:30:00 +010041:27falsefull486486#485 - Oli Cooke - High Performance Coaching#485 - Oli Cooke - High Performance CoachingHigh-performance coaching expert Oli Cooke joined The Next 100 Days Podcast. He is a mindset and performance coach for entrepreneurs.

Summary of the Podcast

Key Takeaways

  • Oli uses rapid root-level mindset shifts to help entrepreneurs overcome mental blocks and achieve higher performance
  • His approach combines logical communication with metaphors, visualisation, and mental rehearsal techniques
  • Oli works primarily with driven entrepreneurs to clear obstacles to their ambitious goals and visions
  • He offers audio programs for mental shifts during walks, leveraging the altered state of consciousness from bilateral stimulation

Oli's Background and Approach

  • Started in Vietnam teaching English pronunciation, noticed mindset impacts on student performance
  • Developed interest in mindset techniques while dealing with personal anxiety challenges
  • Uses NLP, inner leadership coaching, and rapid resolution therapy in his practice
  • Focuses on rapid root-level shifts to cause quick, effective transformations
  • Aims to get clients' minds sharper and thinking clearer to tackle problems strategically

Working with Entrepreneurs

  • Clients are typically already high performers but have specific goals they're struggling to achieve
  • Helps clear mental blocks, fears, and limiting beliefs holding clients back
  • Uses multi-level communication: logical explanations paired with metaphors, visualization, mental rehearsal
  • Offers both short-term work on specific issues and long-term weekly coaching relationships
  • Clients report improved clarity, decision-making, and team performance after sessions

Mental Performance Techniques

  • Leverages the power of the unconscious mind to drive habits and behaviors
  • Uses mental rehearsal like Olympic athletes to automate performance
  • Focuses on clear intentions the unconscious can understand (e.g. visualising crossing finish line first)
  • Offers audio programs for mental shifts during walks, taking advantage of bilateral stimulation

Business Challenges and Mindset

  • Discussed entrepreneur's challenge of scaling business operations (e.g. 10 units vs 1000)
  • Oli's approach: get minds sharper to think most clearly and strategically about real possibilities
  • Clears mental preoccupation with impossible scenarios or finished events
  • Aims to focus client's energy and attention on what's truly possible to achieve.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that sit on websites, to increase engagement, dwell time, leads and conversions.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>High-performance coaching expert Oli Cooke joined The Next 100 Days Podcast. He is a mindset and performance coach for entrepreneurs.

Summary of the Podcast

Key Takeaways

  • Oli uses rapid root-level mindset shifts to help entrepreneurs overcome mental blocks and achieve higher performance
  • His approach combines logical communication with metaphors, visualisation, and mental rehearsal techniques
  • Oli works primarily with driven entrepreneurs to clear obstacles to their ambitious goals and visions
  • He offers audio programs for mental shifts during walks, leveraging the altered state of consciousness from bilateral stimulation

Oli's Background and Approach

  • Started in Vietnam teaching English pronunciation, noticed mindset impacts on student performance
  • Developed interest in mindset techniques while dealing with personal anxiety challenges
  • Uses NLP, inner leadership coaching, and rapid resolution therapy in his practice
  • Focuses on rapid root-level shifts to cause quick, effective transformations
  • Aims to get clients' minds sharper and thinking clearer to tackle problems strategically

Working with Entrepreneurs

  • Clients are typically already high performers but have specific goals they're struggling to achieve
  • Helps clear mental blocks, fears, and limiting beliefs holding clients back
  • Uses multi-level communication: logical explanations paired with metaphors, visualization, mental rehearsal
  • Offers both short-term work on specific issues and long-term weekly coaching relationships
  • Clients report improved clarity, decision-making, and team performance after sessions

Mental Performance Techniques

  • Leverages the power of the unconscious mind to drive habits and behaviors
  • Uses mental rehearsal like Olympic athletes to automate performance
  • Focuses on clear intentions the unconscious can understand (e.g. visualising crossing finish line first)
  • Offers audio programs for mental shifts during walks, taking advantage of bilateral stimulation

Business Challenges and Mindset

  • Discussed entrepreneur's challenge of scaling business operations (e.g. 10 units vs 1000)
  • Oli's approach: get minds sharper to think most clearly and strategically about real possibilities
  • Clears mental preoccupation with impossible scenarios or finished events
  • Aims to focus client's energy and attention on what's truly possible to achieve.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that sit on websites, to increase engagement, dwell time, leads and conversions.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>a4802d98-e047-4d07-b6a6-61e484d257a3Fri, 25 Jul 2025 07:30:00 +010048:22falsefull485485#484 - Chris Brisson - Texting#484 - Chris Brisson - TextingChris Brisson runs a texting platform from the website salesmsg.com he is the founder of Salesmsg, and discusses SMS marketing and business communication strategies.

Summary of the Podcast

Key Takeaways

  • Salesmsg provides a platform for businesses to send and receive SMS messages, integrating with CRMs for automated, two-way text conversations
  • SMS is emerging as a critical channel for business communication due to high open rates and engagement compared to email or phone calls
  • Ethical use of SMS marketing requires explicit opt-ins; unsolicited texting is illegal and damages customer relationships
  • Salesmsg offers AI-powered text conversations that can qualify leads and drive conversions while maintaining a natural, human-like tone

SMS as a Business Communication Channel

  • SMS is becoming increasingly important as email deliverability declines and fewer people answer phone calls
  • Text messaging offers a "clean" channel with high open and engagement rates
  • Businesses can use SMS for lead generation, engagement, qualification, revenue driving, feedback collection, and referrals

Salesmsg Platform Features

  • Integrates with major CRMs like HubSpot, Salesforce, and Pipedrive
  • Allows businesses to send/receive texts from computers, not personal phones
  • Offers automation capabilities for immediate response to web form submissions
  • Provides AI agents that can conduct human-like conversations using brand voice

Compliance and Best Practices

  • Explicit opt-ins are required; cannot text old lists without new permission
  • Businesses must get approved to send text messages, ensuring legitimacy
  • Best to use SMS as a channel to move customers to the next stage in the funnel, not for hard selling
  • Keep messages simple, personal, and natural - avoid long, marketing-heavy texts

Use Cases and ROI

  • Event speakers using SMS for lead capture (e.g., "Text 'slides' to this number")
  • Appointment reminders and delivery notifications
  • Sales follow-ups and meeting scheduling
  • Customer support and engagement

Pricing and Volume Considerations

  • $49 per 1000 credits (1 credit = 1 text message sent)
  • Costs can add up with conversational use, but ROI often justifies expense
  • Start with smaller plans and scale up as needed

Next Steps

  • Explore Salesmsg integration possibilities with existing CRM systems
  • Review current opt-in processes to ensure SMS compliance
  • Consider testing SMS for upcoming events or campaigns to gauge effectiveness
  • Evaluate potential ROI of SMS marketing compared to other channels

 The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that sit on websites, to increase engagement, dwell time, leads and conversions.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

 

]]>Chris Brisson runs a texting platform from the website salesmsg.com he is the founder of Salesmsg, and discusses SMS marketing and business communication strategies.

Summary of the Podcast

Key Takeaways

  • Salesmsg provides a platform for businesses to send and receive SMS messages, integrating with CRMs for automated, two-way text conversations
  • SMS is emerging as a critical channel for business communication due to high open rates and engagement compared to email or phone calls
  • Ethical use of SMS marketing requires explicit opt-ins; unsolicited texting is illegal and damages customer relationships
  • Salesmsg offers AI-powered text conversations that can qualify leads and drive conversions while maintaining a natural, human-like tone

SMS as a Business Communication Channel

  • SMS is becoming increasingly important as email deliverability declines and fewer people answer phone calls
  • Text messaging offers a "clean" channel with high open and engagement rates
  • Businesses can use SMS for lead generation, engagement, qualification, revenue driving, feedback collection, and referrals

Salesmsg Platform Features

  • Integrates with major CRMs like HubSpot, Salesforce, and Pipedrive
  • Allows businesses to send/receive texts from computers, not personal phones
  • Offers automation capabilities for immediate response to web form submissions
  • Provides AI agents that can conduct human-like conversations using brand voice

Compliance and Best Practices

  • Explicit opt-ins are required; cannot text old lists without new permission
  • Businesses must get approved to send text messages, ensuring legitimacy
  • Best to use SMS as a channel to move customers to the next stage in the funnel, not for hard selling
  • Keep messages simple, personal, and natural - avoid long, marketing-heavy texts

Use Cases and ROI

  • Event speakers using SMS for lead capture (e.g., "Text 'slides' to this number")
  • Appointment reminders and delivery notifications
  • Sales follow-ups and meeting scheduling
  • Customer support and engagement

Pricing and Volume Considerations

  • $49 per 1000 credits (1 credit = 1 text message sent)
  • Costs can add up with conversational use, but ROI often justifies expense
  • Start with smaller plans and scale up as needed

Next Steps

  • Explore Salesmsg integration possibilities with existing CRM systems
  • Review current opt-in processes to ensure SMS compliance
  • Consider testing SMS for upcoming events or campaigns to gauge effectiveness
  • Evaluate potential ROI of SMS marketing compared to other channels

 The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that sit on websites, to increase engagement, dwell time, leads and conversions.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

 

]]>af9e0914-a64c-4787-86d2-990e67553155Fri, 18 Jul 2025 07:30:00 +010043:34falsefull484484#483 - Brian Holliday - Mind Body Coach#483 - Brian Holliday - Mind Body CoachBrain Holliday is a mind-body coach. What you'll take from this podcast is how Brian is transitioning from one type of business to another. As business owners, we've been there. It seemed to be occurring in real time. His value becomes apparent when the clarity of his offer is evident.

Key Takeaways

Brian's background and swimming journey

Brian shares his personal history with swimming, explaining that he was obsessed with becoming a strong swimmer as a young man, but struggled despite his efforts. He describes how he eventually unlearned his previous techniques and developed a new, more mindful approach to swimming that allowed him to dramatically improve.

Applying the mindful swimming approach to other areas

How he applies the principles he learned from his swimming journey to other areas of his life, such as running and golf. He believes this mindset-focused approach can be valuable for executives and others dealing with high-pressure situations.

Developing Brian's coaching/consulting business

The group explores how Brian can package and market his mindset coaching services, with Kevin and Graham providing feedback and suggestions. They discuss the need to clearly define Brian's target audience, value proposition, and structured program or framework.

 The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that sit on websites, to increase engagement, dwell time, leads and conversions.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>Brain Holliday is a mind-body coach. What you'll take from this podcast is how Brian is transitioning from one type of business to another. As business owners, we've been there. It seemed to be occurring in real time. His value becomes apparent when the clarity of his offer is evident.

Key Takeaways

Brian's background and swimming journey

Brian shares his personal history with swimming, explaining that he was obsessed with becoming a strong swimmer as a young man, but struggled despite his efforts. He describes how he eventually unlearned his previous techniques and developed a new, more mindful approach to swimming that allowed him to dramatically improve.

Applying the mindful swimming approach to other areas

How he applies the principles he learned from his swimming journey to other areas of his life, such as running and golf. He believes this mindset-focused approach can be valuable for executives and others dealing with high-pressure situations.

Developing Brian's coaching/consulting business

The group explores how Brian can package and market his mindset coaching services, with Kevin and Graham providing feedback and suggestions. They discuss the need to clearly define Brian's target audience, value proposition, and structured program or framework.

 The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that sit on websites, to increase engagement, dwell time, leads and conversions.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>c719905a-fb5e-41dc-ad24-7b5726df4bbbFri, 11 Jul 2025 07:30:00 +010047:56falsefull483483#482 - Pia Silva - Small Branding Agencies#482 - Pia Silva - Small Branding AgenciesPia Silva coaches small branding agencies to scale profit and freedom without employees. She advocates for a project-based, high-ticket branding model vs. ongoing retainers.

Summary of the Podcast

Key Takeaways

  • Pia coaches small branding agencies to scale profit and freedom without employees
  • She advocates for a project-based, high-ticket branding model vs. ongoing retainers
  • Effective branding requires confidence, strategy and standing out, not just design skills
  • AI and cheap labor are threats to commodity design work, but not strategic branding

Pia's Small Branding Agencies Business Model

  • Coaches small branding agencies via online training/coaching program
  • Teaches her "No BS Agency Mastery" model developed in her own agency
  • Focuses on project-based branding (e.g. $40k for 2-day intensive) vs. retainers
  • Emphasizes profitability and lifestyle over top-line revenue growth

Branding Philosophy

  • Brand = "What people say about you when you're not in the room"
  • Badass brand: Magnetically attracts ideal clients, repels others, charges premium
  • Focus on strategy, messaging, design that stands out vs. generic corporate branding
  • Ask "What do you stand against?" to uncover differentiation

Evolution of Branding Trends

  • "Badass" and edgy messaging became mainstream, diluting impact
  • Rebranding example: Financial firm evolved from edgy to sophisticated positioning
  • Need to continually evolve brand as market changes

AI and Industry Threats

  • AI/cheap labor threaten commodity design work
  • Strategic thinking, leadership, client trust more important than ever
  • Opportunity to curate and guide AI-generated options based on strategy

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that sit on websites, to increase engagement, dwell time, leads and conversions.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

 

]]>Pia Silva coaches small branding agencies to scale profit and freedom without employees. She advocates for a project-based, high-ticket branding model vs. ongoing retainers.

Summary of the Podcast

Key Takeaways

  • Pia coaches small branding agencies to scale profit and freedom without employees
  • She advocates for a project-based, high-ticket branding model vs. ongoing retainers
  • Effective branding requires confidence, strategy and standing out, not just design skills
  • AI and cheap labor are threats to commodity design work, but not strategic branding

Pia's Small Branding Agencies Business Model

  • Coaches small branding agencies via online training/coaching program
  • Teaches her "No BS Agency Mastery" model developed in her own agency
  • Focuses on project-based branding (e.g. $40k for 2-day intensive) vs. retainers
  • Emphasizes profitability and lifestyle over top-line revenue growth

Branding Philosophy

  • Brand = "What people say about you when you're not in the room"
  • Badass brand: Magnetically attracts ideal clients, repels others, charges premium
  • Focus on strategy, messaging, design that stands out vs. generic corporate branding
  • Ask "What do you stand against?" to uncover differentiation

Evolution of Branding Trends

  • "Badass" and edgy messaging became mainstream, diluting impact
  • Rebranding example: Financial firm evolved from edgy to sophisticated positioning
  • Need to continually evolve brand as market changes

AI and Industry Threats

  • AI/cheap labor threaten commodity design work
  • Strategic thinking, leadership, client trust more important than ever
  • Opportunity to curate and guide AI-generated options based on strategy

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that sit on websites, to increase engagement, dwell time, leads and conversions.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

 

]]>934c2489-d931-4b56-81b4-b70c934da899Fri, 04 Jul 2025 07:30:00 +010042:22falsefull482482#481 - Reed Hansen - Digital Marketing Strategies#481 - Reed Hansen - Digital Marketing StrategiesReed Hansen, from Chicago, runs MarketSurge.io, offering comprehensive digital marketing services with a focus on AI and automation. He is this week's gues on The Next 100 Days Podcast.

Summary of the Podcast

Key Takeaways

  • Reed Hansen runs MarketSurge.io, offering comprehensive digital marketing services with a focus on AI and automation
  • Podcasting can be an effective marketing tool, increasing visibility and perceived authority for business owners
  • AI is rapidly changing digital marketing, creating both challenges and opportunities for small businesses

MarketSurge.io Services

  • Offers range of digital marketing services including CRM, audience targeting, SEO, ads, AI sales agents, content marketing, web development
  • Surge Audiences: Uses buyer intent data from partner network to create targeted prospect lists for outreach
  • AI sales agents: Developed for inbound/outbound communication, booking meetings with 80%+ uplift in engagement vs traditional chatbots

Podcasting as a Marketing Strategy

  • Reed found success getting booked on podcasts, shares expertise through Surgecast service
  • Podcasting increases perceived authority and expertise with existing clients
  • Offers clients podcast booking service, guaranteeing 3 bookings per month for $500
  • Podcast appearances often rank highly in Google search results, increasing online visibility

AI in Digital Marketing

  • Rapid changes creating both opportunities and challenges for small businesses
  • Reed focuses on bridging education gap, helping clients leverage new AI tools
  • Discussed potential for AI to develop apps without coding in near future
  • Explored strategies for optimizing content for AI-powered search, like using question-based long-tail keywords

Small Business Marketing Challenges

  • Digital marketing landscape increasingly complex for small businesses to navigate alone
  • Many business owners lack technical skills, starting with basics like professional email setup
  • Reed takes consultative approach, assessing client's tech comfort and tailoring solutions

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that sit on websites, to increase engagement, dwell time, leads and conversions.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>Reed Hansen, from Chicago, runs MarketSurge.io, offering comprehensive digital marketing services with a focus on AI and automation. He is this week's gues on The Next 100 Days Podcast.

Summary of the Podcast

Key Takeaways

  • Reed Hansen runs MarketSurge.io, offering comprehensive digital marketing services with a focus on AI and automation
  • Podcasting can be an effective marketing tool, increasing visibility and perceived authority for business owners
  • AI is rapidly changing digital marketing, creating both challenges and opportunities for small businesses

MarketSurge.io Services

  • Offers range of digital marketing services including CRM, audience targeting, SEO, ads, AI sales agents, content marketing, web development
  • Surge Audiences: Uses buyer intent data from partner network to create targeted prospect lists for outreach
  • AI sales agents: Developed for inbound/outbound communication, booking meetings with 80%+ uplift in engagement vs traditional chatbots

Podcasting as a Marketing Strategy

  • Reed found success getting booked on podcasts, shares expertise through Surgecast service
  • Podcasting increases perceived authority and expertise with existing clients
  • Offers clients podcast booking service, guaranteeing 3 bookings per month for $500
  • Podcast appearances often rank highly in Google search results, increasing online visibility

AI in Digital Marketing

  • Rapid changes creating both opportunities and challenges for small businesses
  • Reed focuses on bridging education gap, helping clients leverage new AI tools
  • Discussed potential for AI to develop apps without coding in near future
  • Explored strategies for optimizing content for AI-powered search, like using question-based long-tail keywords

Small Business Marketing Challenges

  • Digital marketing landscape increasingly complex for small businesses to navigate alone
  • Many business owners lack technical skills, starting with basics like professional email setup
  • Reed takes consultative approach, assessing client's tech comfort and tailoring solutions

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that sit on websites, to increase engagement, dwell time, leads and conversions.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>43c588c6-2b48-4c87-ac49-f24de60986d0Fri, 27 Jun 2025 07:30:00 +010052:34falsefull481481#480 - Faisal Hoque - Transcend AI#480 - Faisal Hoque - Transcend AITranscend is Faisal Hoque's latest book. It provides readers with the road maps that will soon be upon us. Faisal shares his perspective on the intersection of philosophy, humanity, business and technology. It made for an excellent conversation on this week's The Next 100 Days Podcast.

Summary of the Podcast

Discussing Faisal's background and new book

The group shifts to discussing Faisal's background as a management thinker and author. Faisal explains that his new book "Transcend" explores the intersection of humanity, philosophy, management, and technology in the age of AI. He outlines a framework called "Open and Care" to guide the opportunities and risks of AI.

Debating the societal impacts of AI

The conversation delves into a deeper philosophical discussion about the potential catastrophic scenarios if AI is not properly governed. Faisal expresses concerns about AI replacing jobs, especially for younger generations, and the risks of AI being controlled by a small number of people. Kevin and Graham also share their perspectives on the challenges of regulating emerging technologies.

Exploring solutions and the role of government

Faisal suggests that while governments may be slow to act, public pressure and the emergence of AI-related crimes will eventually force legislative action. He argues that a balanced, "middle path" approach is needed to harness the benefits of AI while mitigating the risks. The group discusses the difficulties of getting governments to effectively regulate AI.

Recap and closing thoughts

The hosts thank Faisal for the thought-provoking discussion and invite him to provide a testimonial about his experience on the podcast. Faisal expresses his appreciation for the challenging conversation and his willingness to return as a guest.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>Transcend is Faisal Hoque's latest book. It provides readers with the road maps that will soon be upon us. Faisal shares his perspective on the intersection of philosophy, humanity, business and technology. It made for an excellent conversation on this week's The Next 100 Days Podcast.

Summary of the Podcast

Discussing Faisal's background and new book

The group shifts to discussing Faisal's background as a management thinker and author. Faisal explains that his new book "Transcend" explores the intersection of humanity, philosophy, management, and technology in the age of AI. He outlines a framework called "Open and Care" to guide the opportunities and risks of AI.

Debating the societal impacts of AI

The conversation delves into a deeper philosophical discussion about the potential catastrophic scenarios if AI is not properly governed. Faisal expresses concerns about AI replacing jobs, especially for younger generations, and the risks of AI being controlled by a small number of people. Kevin and Graham also share their perspectives on the challenges of regulating emerging technologies.

Exploring solutions and the role of government

Faisal suggests that while governments may be slow to act, public pressure and the emergence of AI-related crimes will eventually force legislative action. He argues that a balanced, "middle path" approach is needed to harness the benefits of AI while mitigating the risks. The group discusses the difficulties of getting governments to effectively regulate AI.

Recap and closing thoughts

The hosts thank Faisal for the thought-provoking discussion and invite him to provide a testimonial about his experience on the podcast. Faisal expresses his appreciation for the challenging conversation and his willingness to return as a guest.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>c285fb50-dc2d-4de2-b719-f06d51f4d4beFri, 20 Jun 2025 07:30:00 +010049:59falsefull480480#479 - Alex Draper - Inclusive Leadership#479 - Alex Draper - Inclusive LeadershipHere's the rational for Inclusive Leadership - people are the backbone of organisational effectiveness. Scientific research shows that our hard-wired survival instincts can hinder our ability to lead and collaborate effectively in teams. By becoming aware of these instincts in ourselves and others, we can help each other succeed and perform better. Alex Draper's DX Learning provides the platform, tools, and capabilities for leaders and their teams to thrive in today’s workforce.

Link to Alex's business page: https://www.dx-learning.com/

Summary of the Podcast

Introductions and background

Kevin, Alex, and Graham introduce themselves and discuss their backgrounds, including their experiences with technology and leadership training at large organizations like Royal Mail.

Inclusive leadership and the CARE framework

Alex explains his "CARE" framework for inclusive leadership, which focuses on providing Clarity, Autonomy, building Relationships, and ensuring Equity. He emphasizes the importance of adapting leadership styles to the unique needs of each team member.

Challenges facing C-suite leaders

The group discusses how C-suite executives often lack awareness of the full scope of issues facing their organizations, and can struggle with imposter syndrome and lack of confidence in their leadership abilities. Alex suggests this is a key area where leadership training can have a big impact.

Generational differences and communication preferences

The conversation explores how different generations, especially younger workers, have varying communication preferences and comfort levels with technology. Alex advocates for leaders to adapt their styles to effectively engage all team members.

Practical steps for improving leadership

Alex provides specific recommendations for leaders to improve in the next 100 days, including simplifying communication, actively building relationships by asking thoughtful questions, and regularly reflecting on their own leadership behaviors.

Closing thoughts and key takeaways

Alex shares a few final insights, including the origins of Chicago's "Windy City" nickname and the importance of leaders being humble and focused on being human, rather than trying to be the smartest person in the room.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham is the founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>Here's the rational for Inclusive Leadership - people are the backbone of organisational effectiveness. Scientific research shows that our hard-wired survival instincts can hinder our ability to lead and collaborate effectively in teams. By becoming aware of these instincts in ourselves and others, we can help each other succeed and perform better. Alex Draper's DX Learning provides the platform, tools, and capabilities for leaders and their teams to thrive in today’s workforce.

Link to Alex's business page: https://www.dx-learning.com/

Summary of the Podcast

Introductions and background

Kevin, Alex, and Graham introduce themselves and discuss their backgrounds, including their experiences with technology and leadership training at large organizations like Royal Mail.

Inclusive leadership and the CARE framework

Alex explains his "CARE" framework for inclusive leadership, which focuses on providing Clarity, Autonomy, building Relationships, and ensuring Equity. He emphasizes the importance of adapting leadership styles to the unique needs of each team member.

Challenges facing C-suite leaders

The group discusses how C-suite executives often lack awareness of the full scope of issues facing their organizations, and can struggle with imposter syndrome and lack of confidence in their leadership abilities. Alex suggests this is a key area where leadership training can have a big impact.

Generational differences and communication preferences

The conversation explores how different generations, especially younger workers, have varying communication preferences and comfort levels with technology. Alex advocates for leaders to adapt their styles to effectively engage all team members.

Practical steps for improving leadership

Alex provides specific recommendations for leaders to improve in the next 100 days, including simplifying communication, actively building relationships by asking thoughtful questions, and regularly reflecting on their own leadership behaviors.

Closing thoughts and key takeaways

Alex shares a few final insights, including the origins of Chicago's "Windy City" nickname and the importance of leaders being humble and focused on being human, rather than trying to be the smartest person in the room.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham is the founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>e403c299-35e8-45b9-bd5f-a30d73507d26Fri, 13 Jun 2025 07:30:00 +010055:04falsefull479479#478 Theresa Carrington - Ten By Three#478 Theresa Carrington - Ten By ThreeTeresa Carrington is CEO of a not for profit, Ten By Three

What does Ten By Three mean? "TEN" reflects the number of products we promise to purchase monthly from artisans who live in extreme poverty. "By" reflects a Prosperity Wages model.

10x3 pay artisans at least 2.5 times the fair trade rate, enabling them to care of their families and have enough extra to start businesses. Unlike micro-lending, this ensures financial independence without debt.

"THREE" requires artisans to begin at least three businesses. Each business generates an average of four income streams, giving artisans at least 12 streams of income. This sparks generational wealth and ensures a sustainable exit from poverty.

Summary of the Podcast

Charity and Giving Back

The group discusses Theresa's charity work and passion for helping those in poverty. She shares her personal story of overcoming hardship and how that has driven her to create a charity that empowers artisans in developing countries. Kevin & Graham praise Theresa's mission and the positive impact of her "Ten by Three" model.

Expanding the Charity's Reach

Theresa outlines her goals for the charity, including expanding into more of the world's poorest nations, spreading the "Ten by Three" model to other organisations and governments, and building up financial reserves to provide more stability. We discuss the challenges and opportunities around achieving these goals.

Passion and Purpose

The group reflects on the passion and purpose that drives Theresa and her charity work. They discuss how this level of dedication and commitment is essential for making a real difference, and how it can inspire and motivate others to get involved and support the cause.

Lessons from Aid and Development

Lastly, we touch on the potential pitfalls of traditional aid and development efforts, noting how they can sometimes do more harm than good by not properly understanding the needs of the local communities. We emphasise the importance of trade over aid and empowering people to develop from within.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that sit on websites, to increase engagement, dwell time, leads and conversions.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>Teresa Carrington is CEO of a not for profit, Ten By Three

What does Ten By Three mean? "TEN" reflects the number of products we promise to purchase monthly from artisans who live in extreme poverty. "By" reflects a Prosperity Wages model.

10x3 pay artisans at least 2.5 times the fair trade rate, enabling them to care of their families and have enough extra to start businesses. Unlike micro-lending, this ensures financial independence without debt.

"THREE" requires artisans to begin at least three businesses. Each business generates an average of four income streams, giving artisans at least 12 streams of income. This sparks generational wealth and ensures a sustainable exit from poverty.

Summary of the Podcast

Charity and Giving Back

The group discusses Theresa's charity work and passion for helping those in poverty. She shares her personal story of overcoming hardship and how that has driven her to create a charity that empowers artisans in developing countries. Kevin & Graham praise Theresa's mission and the positive impact of her "Ten by Three" model.

Expanding the Charity's Reach

Theresa outlines her goals for the charity, including expanding into more of the world's poorest nations, spreading the "Ten by Three" model to other organisations and governments, and building up financial reserves to provide more stability. We discuss the challenges and opportunities around achieving these goals.

Passion and Purpose

The group reflects on the passion and purpose that drives Theresa and her charity work. They discuss how this level of dedication and commitment is essential for making a real difference, and how it can inspire and motivate others to get involved and support the cause.

Lessons from Aid and Development

Lastly, we touch on the potential pitfalls of traditional aid and development efforts, noting how they can sometimes do more harm than good by not properly understanding the needs of the local communities. We emphasise the importance of trade over aid and empowering people to develop from within.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that sit on websites, to increase engagement, dwell time, leads and conversions.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>453a5819-008b-44c0-b016-3e9ec55cf54eFri, 06 Jun 2025 07:30:00 +010051:27falsefull478478#477 - Rob Lee - Passport & Visa#477 - Rob Lee - Passport & VisaIf you want to get around the world, you need a passport & visa. If you leave things to the last minute to get them sorted, you'll need to speak to Rob Lee. He's our guest today on The Next 100 Days Podcast.

Summary of the Podcast

Rob's business overview

Rob explains that his company helps US passport holders and residents obtain visas to travel to countries like China, India, Vietnam, and Brazil. He describes the process of obtaining visas, including the challenges of dealing with government websites and requirements.

Rob's entrepreneurial journey

Rob shares the story of how he and his wife started the business after encountering visa challenges while living in Central America. They decided to leverage their experience to help others navigate the visa process.

Visa application process and challenges

Rob discusses the day-to-day work of his company, including providing detailed instructions, handling document submissions, and dealing with evolving visa requirements, especially for countries like China. He explains how his team has developed expertise to navigate these complexities.

Pricing and value proposition

Rob justifies the pricing of his services, noting that while there is an added fee, it provides convenience, peace of mind, and a higher success rate compared to individuals trying to navigate the visa process on their own.

Data security and compliance

Kevin raises concerns about the sensitive personal data Rob's company handles, and Rob explains the extensive security measures and compliance standards they have implemented to protect client information.

Future plans and growth

Rob discusses his and his wife's long-term goal of being able to work and travel more freely, and the steps they are taking to make the business more technology-driven and scalable, including the development of new software tools.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that sit on websites, to increase engagement, dwell time, leads and conversions.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

 

]]>If you want to get around the world, you need a passport & visa. If you leave things to the last minute to get them sorted, you'll need to speak to Rob Lee. He's our guest today on The Next 100 Days Podcast.

Summary of the Podcast

Rob's business overview

Rob explains that his company helps US passport holders and residents obtain visas to travel to countries like China, India, Vietnam, and Brazil. He describes the process of obtaining visas, including the challenges of dealing with government websites and requirements.

Rob's entrepreneurial journey

Rob shares the story of how he and his wife started the business after encountering visa challenges while living in Central America. They decided to leverage their experience to help others navigate the visa process.

Visa application process and challenges

Rob discusses the day-to-day work of his company, including providing detailed instructions, handling document submissions, and dealing with evolving visa requirements, especially for countries like China. He explains how his team has developed expertise to navigate these complexities.

Pricing and value proposition

Rob justifies the pricing of his services, noting that while there is an added fee, it provides convenience, peace of mind, and a higher success rate compared to individuals trying to navigate the visa process on their own.

Data security and compliance

Kevin raises concerns about the sensitive personal data Rob's company handles, and Rob explains the extensive security measures and compliance standards they have implemented to protect client information.

Future plans and growth

Rob discusses his and his wife's long-term goal of being able to work and travel more freely, and the steps they are taking to make the business more technology-driven and scalable, including the development of new software tools.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that sit on websites, to increase engagement, dwell time, leads and conversions.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

 

]]>fd9bce67-5c61-4cd6-a276-b8d4f4d718feFri, 30 May 2025 07:30:00 +010046:24falsefull477477#476 Joe Zentmyer - Aquatics#476 Joe Zentmyer - AquaticsJoe runs an Aquatics business. He is a serial entrepreneur with more than 20 years of experience. Joe builds businesses by developing business managers along with systems that support those managers. He’s very proud of the many young professionals he has mentored during his career. Joe’s diverse business experience from food manufacturing to rock climbing gyms, gives him a unique perspective and ability to creatively assess every opportunity. He loves the process of creating a business and turning a concept into a profitable reality.

Summary of the Podcast

Key Takeaways

  • Joe transitioned from corporate (Kraft Foods) to entrepreneurship, starting with rock climbing gyms and now an aquarium store
  • Niche retail faces challenges from inflation, supply chain issues, and changing consumer behavior
  • Adapting business models (e.g. focusing on premium offerings) is key for small businesses to survive economic pressures
  • Global manufacturing shifts and tariffs are impacting small businesses, requiring strategic pivots

Topics

Joe's Entrepreneurial Journey

  • Worked at Kraft Foods for 13-14 years, changing roles every 18 months
  • Started First Ascent rock climbing gyms while still at Kraft, keeping it secret until resignation
  • Sold First Ascent 3 years ago, now owns/operates an aquarium store
  • Offers business consulting through Snaggletooth Goby (named after a fish that climbs waterfalls)

Niche Retail Challenges

  • Inflation reducing consumer spending on hobby/luxury items
  • 80% of aquarium products come from China, causing supply chain and pricing issues
  • Real estate market slowdown impacting new home aquarium installations
  • Shift from "superstore" concept with many SKUs to curated, premium offerings
  • Focus on high-end systems and service to replace volume of lower-value transactions

Economic and Political Factors

  • US unemployment low (2-3%) but other economic issues persist (e.g. medical costs, student debt)
  • Debate over reshoring manufacturing vs. economic realities of global production
  • Tariffs and trade tensions creating uncertainty for businesses reliant on imports
  • Short-term corporate thinking vs. long-term strategic planning discussed

Business Adaptation Strategies

  • Improving staff training and sales techniques
  • Curating product offerings to focus on higher-margin items
  • Targeting affluent customers less impacted by economic pressures
  • Developing expertise to justify premium pricing and services

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>Joe runs an Aquatics business. He is a serial entrepreneur with more than 20 years of experience. Joe builds businesses by developing business managers along with systems that support those managers. He’s very proud of the many young professionals he has mentored during his career. Joe’s diverse business experience from food manufacturing to rock climbing gyms, gives him a unique perspective and ability to creatively assess every opportunity. He loves the process of creating a business and turning a concept into a profitable reality.

Summary of the Podcast

Key Takeaways

  • Joe transitioned from corporate (Kraft Foods) to entrepreneurship, starting with rock climbing gyms and now an aquarium store
  • Niche retail faces challenges from inflation, supply chain issues, and changing consumer behavior
  • Adapting business models (e.g. focusing on premium offerings) is key for small businesses to survive economic pressures
  • Global manufacturing shifts and tariffs are impacting small businesses, requiring strategic pivots

Topics

Joe's Entrepreneurial Journey

  • Worked at Kraft Foods for 13-14 years, changing roles every 18 months
  • Started First Ascent rock climbing gyms while still at Kraft, keeping it secret until resignation
  • Sold First Ascent 3 years ago, now owns/operates an aquarium store
  • Offers business consulting through Snaggletooth Goby (named after a fish that climbs waterfalls)

Niche Retail Challenges

  • Inflation reducing consumer spending on hobby/luxury items
  • 80% of aquarium products come from China, causing supply chain and pricing issues
  • Real estate market slowdown impacting new home aquarium installations
  • Shift from "superstore" concept with many SKUs to curated, premium offerings
  • Focus on high-end systems and service to replace volume of lower-value transactions

Economic and Political Factors

  • US unemployment low (2-3%) but other economic issues persist (e.g. medical costs, student debt)
  • Debate over reshoring manufacturing vs. economic realities of global production
  • Tariffs and trade tensions creating uncertainty for businesses reliant on imports
  • Short-term corporate thinking vs. long-term strategic planning discussed

Business Adaptation Strategies

  • Improving staff training and sales techniques
  • Curating product offerings to focus on higher-margin items
  • Targeting affluent customers less impacted by economic pressures
  • Developing expertise to justify premium pricing and services

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>6baaf29d-af76-416d-b8ad-e60da5339695Fri, 23 May 2025 07:30:00 +010057:26falsefull476476#475 Phil McGilvray - Financially Fit Entrepreneur#475 Phil McGilvray - Financially Fit EntrepreneurFinancially Fit Entrepreneur is Phil's positioning - the substance of which is about making finances easy for people using the laws his grandma taught him about budgeting with glass jars as a teenager…

Phil started off helping young couples budget their money, get out of debt and save for big life goals. Through his Grandma’s Jars 1:1 Coaching and Workshops he has helped thousands of people achieve financial security and success. But it was during his 15 years as a stockbroker and financial adviser that Phil honed his cashflow expertise and learned how to apply it to the business world.

Over the past 20 years Phil has worked with hundreds of entrepreneurs and small business owners to help them multiply their profits and create financial certainty… not to mention achieve incredible life goals.

Summary of the Podcast

Key Takeaways

  • Phil's "Grandma's Jars" approach uses a simple system of allocating money to different purposes, modernized for digital banking
  • Proper cash flow management is critical for both personal and business finances, requiring discipline and purposeful allocation
  • Entrepreneurs often struggle with financial basics; getting clarity on current position and goals is an essential first step
  • Regular review and adjustment of expenses, including occasional "no-spend months", helps maintain financial health

Topics

Origin of Grandma's Jars

  • Phil learned budgeting from his grandmother using physical glass jars for different expenses
  • Evolved system from physical jars to envelopes, paper budgets, Excel, and now online apps
  • Developed own software after leaving high-paying finance career to focus on teaching financial basics

Key Financial Principles for Entrepreneurs

  • Track 5-6 key numbers monthly: revenue, salary paid to self, expenses (cost of goods + overheads), tax set aside, profit
  • Use a "cascade" system to allocate funds purposefully through business and personal accounts
  • Maintain 1.5-2x monthly expenses in operating account; excess flows to reserves and other purposes
  • Build 3-6 months of operating expenses as a rainy day fund before major reinvestment or expansion

Common Financial Pitfalls

  • Entrepreneurs often lack clarity on basic financial position and profitability
  • Tendency to increase expenses as revenue grows, reducing margins and financial stability
  • Discretionary spending in business often less scrutinized than personal spending
  • Lifestyle inflation can trap entrepreneurs in need for high income, limiting flexibility

Strategies for Financial Health

  • Conduct regular "no-spend months" to reset expectations and identify core vs. discretionary expenses
  • Review all expenses line-by-line periodically to eliminate unnecessary costs
  • Align business finances with personal life goals and vision
  • Build purposeful reserves to enable creativity and reduce survival-mode thinking

Phil's Coaching Approach

  • Focuses on transparency and creating a safe space for entrepreneurs to face financial realities
  • Uses visual tools like the "cascade" concept to make financial management more intuitive
  • Emphasizes learning from past patterns to plan for future fluctuations
  • Helps clients get clarity on both current position and desired outcomes.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>Financially Fit Entrepreneur is Phil's positioning - the substance of which is about making finances easy for people using the laws his grandma taught him about budgeting with glass jars as a teenager…

Phil started off helping young couples budget their money, get out of debt and save for big life goals. Through his Grandma’s Jars 1:1 Coaching and Workshops he has helped thousands of people achieve financial security and success. But it was during his 15 years as a stockbroker and financial adviser that Phil honed his cashflow expertise and learned how to apply it to the business world.

Over the past 20 years Phil has worked with hundreds of entrepreneurs and small business owners to help them multiply their profits and create financial certainty… not to mention achieve incredible life goals.

Summary of the Podcast

Key Takeaways

  • Phil's "Grandma's Jars" approach uses a simple system of allocating money to different purposes, modernized for digital banking
  • Proper cash flow management is critical for both personal and business finances, requiring discipline and purposeful allocation
  • Entrepreneurs often struggle with financial basics; getting clarity on current position and goals is an essential first step
  • Regular review and adjustment of expenses, including occasional "no-spend months", helps maintain financial health

Topics

Origin of Grandma's Jars

  • Phil learned budgeting from his grandmother using physical glass jars for different expenses
  • Evolved system from physical jars to envelopes, paper budgets, Excel, and now online apps
  • Developed own software after leaving high-paying finance career to focus on teaching financial basics

Key Financial Principles for Entrepreneurs

  • Track 5-6 key numbers monthly: revenue, salary paid to self, expenses (cost of goods + overheads), tax set aside, profit
  • Use a "cascade" system to allocate funds purposefully through business and personal accounts
  • Maintain 1.5-2x monthly expenses in operating account; excess flows to reserves and other purposes
  • Build 3-6 months of operating expenses as a rainy day fund before major reinvestment or expansion

Common Financial Pitfalls

  • Entrepreneurs often lack clarity on basic financial position and profitability
  • Tendency to increase expenses as revenue grows, reducing margins and financial stability
  • Discretionary spending in business often less scrutinized than personal spending
  • Lifestyle inflation can trap entrepreneurs in need for high income, limiting flexibility

Strategies for Financial Health

  • Conduct regular "no-spend months" to reset expectations and identify core vs. discretionary expenses
  • Review all expenses line-by-line periodically to eliminate unnecessary costs
  • Align business finances with personal life goals and vision
  • Build purposeful reserves to enable creativity and reduce survival-mode thinking

Phil's Coaching Approach

  • Focuses on transparency and creating a safe space for entrepreneurs to face financial realities
  • Uses visual tools like the "cascade" concept to make financial management more intuitive
  • Emphasizes learning from past patterns to plan for future fluctuations
  • Helps clients get clarity on both current position and desired outcomes.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>ac100432-502c-4e4f-bac1-5844eccdbad8Fri, 16 May 2025 07:30:00 +010049:41falsefull475475#474 - Ben Johnson - Flexible Technology#474 - Ben Johnson - Flexible TechnologyBen Johnson leads Particle41, which exists to strengthen your team with flexible technology. That manifests as a team of our own that is uniquely able to exceed expectations during every step of a project. In a marketplace flooded with partners who over-promise and under-deliver, Particle41 is doing things differently.

Summary of the Podcast

Participant introductions and background 

Graham, Kevin, and Benjamin introduce themselves. Benjamin shares his background as a serial entrepreneur and founder of several tech companies, including his current venture Particle 41 which provides CTO consulting, software development, and other tech services.

Leveraging global talent and building diverse teams

Benjamin discusses how Particle 41 leverages talent globally, with teams in India, Brazil, Argentina, and the US. He emphasizes the importance of finding talented individuals and building diverse, execution-oriented teams to deliver the best service to clients.

Importance of customer experience and business maturity

The group discusses the critical importance of focusing on customer experience and ensuring businesses have the right processes, policies, and level of maturity in place (e.g. password management, subscription management, onboarding/offboarding procedures) to operate effectively.

Ethical considerations of AI and technology

The group explores the ethical implications of using AI, particularly in areas like content creation where AI can reduce authenticity. They caution against defaulting to technology just because it's available, and emphasize the need to thoughtfully consider the human element.

Recap and next steps

Graham and Kevin summarize the key takeaways from the discussion with Benjamin, highlighting his passion, purpose, and experience as a serial entrepreneur. They discuss potential opportunities to collaborate, including leveraging Benjamin's expertise in areas like RAG (Retrieval Augmented Generation) AI.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>Ben Johnson leads Particle41, which exists to strengthen your team with flexible technology. That manifests as a team of our own that is uniquely able to exceed expectations during every step of a project. In a marketplace flooded with partners who over-promise and under-deliver, Particle41 is doing things differently.

Summary of the Podcast

Participant introductions and background 

Graham, Kevin, and Benjamin introduce themselves. Benjamin shares his background as a serial entrepreneur and founder of several tech companies, including his current venture Particle 41 which provides CTO consulting, software development, and other tech services.

Leveraging global talent and building diverse teams

Benjamin discusses how Particle 41 leverages talent globally, with teams in India, Brazil, Argentina, and the US. He emphasizes the importance of finding talented individuals and building diverse, execution-oriented teams to deliver the best service to clients.

Importance of customer experience and business maturity

The group discusses the critical importance of focusing on customer experience and ensuring businesses have the right processes, policies, and level of maturity in place (e.g. password management, subscription management, onboarding/offboarding procedures) to operate effectively.

Ethical considerations of AI and technology

The group explores the ethical implications of using AI, particularly in areas like content creation where AI can reduce authenticity. They caution against defaulting to technology just because it's available, and emphasize the need to thoughtfully consider the human element.

Recap and next steps

Graham and Kevin summarize the key takeaways from the discussion with Benjamin, highlighting his passion, purpose, and experience as a serial entrepreneur. They discuss potential opportunities to collaborate, including leveraging Benjamin's expertise in areas like RAG (Retrieval Augmented Generation) AI.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>b49c50b4-a0a3-4958-9101-6a5803d6e32eFri, 09 May 2025 07:30:00 +010042:26falsefull474474#473 Liz Steblay - Mentoring Professionals#473 Liz Steblay - Mentoring ProfessionalsLiz Steblay's business is about mentoring professionals. She champions self-employed professionals, protecting their rights as small business owners and helping them to create the career of their dreams.

Summary of the Podcast

Get Liz's book here: 6keys.info

Transitioning from corporate to mentoring professionals self-employment

Liz Steblay discusses her own journey from corporate consultant to successful solopreneur, and the common challenges and fears that people face when considering making the leap to self-employment. She emphasizes the importance of developing confidence and a growth mindset to overcome the "FUD Monster" (fear, uncertainty, and doubt).

Defining your niche and expertise

She explains the importance of narrowing your focus and becoming known as an expert in a specific area, rather than trying to be a generalist. She provides tips on how to identify your niche and make yourself memorable to potential clients.

Effective business development and networking

Liz advises that successful solopreneurs focus on building relationships and trust with clients, rather than traditional "sales" tactics. She emphasizes the value of networking and using social media to establish yourself as an authority in your field.

Pricing your services

Wait! You'll discover a brilliant way to get the price you want for your services. Liz shares strategies for pricing your services effectively, including using a range rather than a single rate, and considering a hybrid model that blends hourly and value-based pricing. She cautions against underpricing to win business.

Recap and resources

Mentoring Professionals expert Liz provides the details for her book "Succeeding as a Solopreneur" and her website 6keys.info, where listeners can learn more about her work and resources for solopreneurs.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He is the founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>Liz Steblay's business is about mentoring professionals. She champions self-employed professionals, protecting their rights as small business owners and helping them to create the career of their dreams.

Summary of the Podcast

Get Liz's book here: 6keys.info

Transitioning from corporate to mentoring professionals self-employment

Liz Steblay discusses her own journey from corporate consultant to successful solopreneur, and the common challenges and fears that people face when considering making the leap to self-employment. She emphasizes the importance of developing confidence and a growth mindset to overcome the "FUD Monster" (fear, uncertainty, and doubt).

Defining your niche and expertise

She explains the importance of narrowing your focus and becoming known as an expert in a specific area, rather than trying to be a generalist. She provides tips on how to identify your niche and make yourself memorable to potential clients.

Effective business development and networking

Liz advises that successful solopreneurs focus on building relationships and trust with clients, rather than traditional "sales" tactics. She emphasizes the value of networking and using social media to establish yourself as an authority in your field.

Pricing your services

Wait! You'll discover a brilliant way to get the price you want for your services. Liz shares strategies for pricing your services effectively, including using a range rather than a single rate, and considering a hybrid model that blends hourly and value-based pricing. She cautions against underpricing to win business.

Recap and resources

Mentoring Professionals expert Liz provides the details for her book "Succeeding as a Solopreneur" and her website 6keys.info, where listeners can learn more about her work and resources for solopreneurs.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He is the founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>60a626e9-071c-499b-9734-098686f991e8Fri, 02 May 2025 07:30:00 +010041:35falsefull473473#472 - Betsy Kent - Ideal Customer Profile#472 - Betsy Kent - Ideal Customer ProfileBetsy Kent is a world expert on the formation of the Ideal Customer Profile. Since 2018, Be Visible has paved the way in identifying the perfect audience for businesses. Now with MeclabsAI, Betsy is creating Simulators for ICPs and that is transformational. Empower your business with smarter, faster, and more effective marketing driven by AI Agents and Customer Simulators.

Summary of the Podcast

Introductions and Podcast Overview

Kevin and Graham introduce the podcast and welcome their guest, Betsy Kent, an expert in the creation of an Ideal Customer Profile (ICP). They provide background on how Kevin and Graham started the podcast years ago after meeting through an online marketing course.

Defining the Ideal Customer Profile

Betsy explains that an ICP is a detailed profile of a business's perfect buyer - the person or people who will see immediate personal benefit in the offering and are in a position to say yes. She shares how she developed her own methodology for creating ICPs when working with clients, going beyond just demographics to deeply understand the customer's mindset, emotions, and decision-making process.

Applying ICPs in Practice

Betsy provides a case study of how she worked with a high-end dentist client to identify their ideal patients, leading to immediate improvements in how the dentist interacted with and converted prospects. She emphasizes the importance of truly understanding your target customer, rather than just casting a wide net.

Evolving ICPs with AI

Betsy discusses how she is now using AI to take her ICP process to the next level, creating "buyer simulators" that allow businesses to test ideas and content with a highly detailed, interactive version of their ideal customer. She explains the benefits of this approach compared to traditional market research methods.

Future Plans and Wrap-up

Betsy shares her vision for making her ICP and buyer simulator tools more accessible and user-friendly for businesses to use themselves. The hosts and Betsy also discuss her other interests and plans for the future. The hosts thank Betsy for being a fantastic guest on the podcast.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>Betsy Kent is a world expert on the formation of the Ideal Customer Profile. Since 2018, Be Visible has paved the way in identifying the perfect audience for businesses. Now with MeclabsAI, Betsy is creating Simulators for ICPs and that is transformational. Empower your business with smarter, faster, and more effective marketing driven by AI Agents and Customer Simulators.

Summary of the Podcast

Introductions and Podcast Overview

Kevin and Graham introduce the podcast and welcome their guest, Betsy Kent, an expert in the creation of an Ideal Customer Profile (ICP). They provide background on how Kevin and Graham started the podcast years ago after meeting through an online marketing course.

Defining the Ideal Customer Profile

Betsy explains that an ICP is a detailed profile of a business's perfect buyer - the person or people who will see immediate personal benefit in the offering and are in a position to say yes. She shares how she developed her own methodology for creating ICPs when working with clients, going beyond just demographics to deeply understand the customer's mindset, emotions, and decision-making process.

Applying ICPs in Practice

Betsy provides a case study of how she worked with a high-end dentist client to identify their ideal patients, leading to immediate improvements in how the dentist interacted with and converted prospects. She emphasizes the importance of truly understanding your target customer, rather than just casting a wide net.

Evolving ICPs with AI

Betsy discusses how she is now using AI to take her ICP process to the next level, creating "buyer simulators" that allow businesses to test ideas and content with a highly detailed, interactive version of their ideal customer. She explains the benefits of this approach compared to traditional market research methods.

Future Plans and Wrap-up

Betsy shares her vision for making her ICP and buyer simulator tools more accessible and user-friendly for businesses to use themselves. The hosts and Betsy also discuss her other interests and plans for the future. The hosts thank Betsy for being a fantastic guest on the podcast.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>f4c0972e-37a9-4be9-a293-8f06e0c9a4dfFri, 25 Apr 2025 07:30:00 +010042:19falsefull472472#471 Becky Heidesch - Career Mastery#471 Becky Heidesch - Career MasteryCareer Mastery expert Becky Heidesch is the founder of two online career centres, and a US nationwide boutique executive search firm, where she has interviewed hundreds of executives and placed senior level women in dozens of industries in corporate America.

As a public speaker, she has led career seminars for companies and organisations, along with various women’s groups including, Women in Automotive, Women in Financial, Women in Government, and Women in Sports.

Summary of the Podcast

Career Mastery - look out for her book

Becky discusses her background and the motivation behind writing her new book "The Career Master Class for Women". She shares insights on the unique challenges women face in the workforce, as well as universal career management strategies that apply to all professionals. Becky emphasises the importance of being proactive in managing one's career, especially given the rapidly changing business landscape.

Becky's executive search experience

Becky describes her experience working in executive search, including the rigorous 17-step process her firm uses to vet and place candidates. She explains how they aim to find the perfect "needle in the haystack" to fit the client's needs, and the importance of cultural fit in addition to skills and experience. Becky also discusses the guarantees and consequences of unsuccessful placements.

Qualities of successful candidates

Becky outlines the key qualities she looks for in successful candidates, including strong skills, tools, education, and experience, as well as personal qualities like emotional intelligence, judgment, and work ethic. She emphasizes the importance of the "total package" and how her firm assesses candidates across multiple touchpoints.

Diversity, equity, and inclusion in hiring

Becky discusses the challenges and evolution of diversity, equity, and inclusion (DEI) efforts in hiring. She shares how her firm has adapted to client demands for more diverse candidate slates, and the need to balance talent and merit with addressing historical underrepresentation in certain industries and roles. Becky emphasises the importance of focusing on competency while also recognising the need for pipeline development.

Advice for career mastery

Becky provides advice for professionals looking to make career changes or extend their working lives. She encourages finding the intersection of passion, skills, and opportunity, and being strategic about transitioning to new roles. Becky also highlights the benefits of leveraging the experience and wisdom of older workers to complement the digital skills of younger generations.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

 

]]>Career Mastery expert Becky Heidesch is the founder of two online career centres, and a US nationwide boutique executive search firm, where she has interviewed hundreds of executives and placed senior level women in dozens of industries in corporate America.

As a public speaker, she has led career seminars for companies and organisations, along with various women’s groups including, Women in Automotive, Women in Financial, Women in Government, and Women in Sports.

Summary of the Podcast

Career Mastery - look out for her book

Becky discusses her background and the motivation behind writing her new book "The Career Master Class for Women". She shares insights on the unique challenges women face in the workforce, as well as universal career management strategies that apply to all professionals. Becky emphasises the importance of being proactive in managing one's career, especially given the rapidly changing business landscape.

Becky's executive search experience

Becky describes her experience working in executive search, including the rigorous 17-step process her firm uses to vet and place candidates. She explains how they aim to find the perfect "needle in the haystack" to fit the client's needs, and the importance of cultural fit in addition to skills and experience. Becky also discusses the guarantees and consequences of unsuccessful placements.

Qualities of successful candidates

Becky outlines the key qualities she looks for in successful candidates, including strong skills, tools, education, and experience, as well as personal qualities like emotional intelligence, judgment, and work ethic. She emphasizes the importance of the "total package" and how her firm assesses candidates across multiple touchpoints.

Diversity, equity, and inclusion in hiring

Becky discusses the challenges and evolution of diversity, equity, and inclusion (DEI) efforts in hiring. She shares how her firm has adapted to client demands for more diverse candidate slates, and the need to balance talent and merit with addressing historical underrepresentation in certain industries and roles. Becky emphasises the importance of focusing on competency while also recognising the need for pipeline development.

Advice for career mastery

Becky provides advice for professionals looking to make career changes or extend their working lives. She encourages finding the intersection of passion, skills, and opportunity, and being strategic about transitioning to new roles. Becky also highlights the benefits of leveraging the experience and wisdom of older workers to complement the digital skills of younger generations.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

 

]]>40579b65-4f8e-4e9b-a53c-803b2cd41c0eFri, 18 Apr 2025 07:30:00 +010048:55falsefull471471#470 Nile Frater - AI & SEO#470 Nile Frater - AI & SEONile Frater is the Founder of Masse, an innovative an AI & SEO agency that specialises in high-scale content campaigns for cutting-edge tech companies. In just 12 months, Masse has grown from $0 to over $1.5 million in ARR, leveraging a unique human-AI hybrid approach to SEO.

Originally from Glasgow, Scotland, Nile now resides in Andorra and continues to be at the forefront of SEO and AI, helping startups scale quickly and efficiently.

Summary of the Podcast

Introductions and AI in the meeting

Graham and Kevin kick off the meeting, noting that there are more AI bots than people participating. They discuss technical issues with the meeting setup and getting everyone connected.

Nile's background in SEO

Nile shares his background, explaining how he developed expertise in SEO while running a previous company that was impacted by a Google algorithm change. He discusses the challenges of navigating Google's evolving guidelines and the need to quickly adapt to recover lost traffic.

The importance of content quality and quantity for SEO

Nile emphasizes the importance of creating high-quality, targeted content to rank well on Google. He explains how the shift towards shorter attention spans has led to the need for more frequent, digestible content that comprehensively covers a topic, rather than long-form "skyscraper" articles.

Leveraging AI for content creation

Nile discusses his agency's approach to using AI to assist with content creation, striking a balance between AI-generated and human-written content. He highlights the benefits of using AI to quickly provide foundational knowledge, allowing writers to focus on adding unique value and insights.

Avoiding detection of AI-generated content 

Nile shares strategies for ensuring AI-generated content sounds natural and avoids common AI writing patterns that can be detected. He notes the importance of adding human-written elements and opinions to create content that is indistinguishable from a human-written piece.

Recap and next steps

Graham and Kevin summarize the key insights from the discussion, highlighting the importance of content quantity and quality for SEO, as well as the potential benefits and challenges of leveraging AI for content creation. They discuss potential opportunities to collaborate on AI-powered tools and services.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>Nile Frater is the Founder of Masse, an innovative an AI & SEO agency that specialises in high-scale content campaigns for cutting-edge tech companies. In just 12 months, Masse has grown from $0 to over $1.5 million in ARR, leveraging a unique human-AI hybrid approach to SEO.

Originally from Glasgow, Scotland, Nile now resides in Andorra and continues to be at the forefront of SEO and AI, helping startups scale quickly and efficiently.

Summary of the Podcast

Introductions and AI in the meeting

Graham and Kevin kick off the meeting, noting that there are more AI bots than people participating. They discuss technical issues with the meeting setup and getting everyone connected.

Nile's background in SEO

Nile shares his background, explaining how he developed expertise in SEO while running a previous company that was impacted by a Google algorithm change. He discusses the challenges of navigating Google's evolving guidelines and the need to quickly adapt to recover lost traffic.

The importance of content quality and quantity for SEO

Nile emphasizes the importance of creating high-quality, targeted content to rank well on Google. He explains how the shift towards shorter attention spans has led to the need for more frequent, digestible content that comprehensively covers a topic, rather than long-form "skyscraper" articles.

Leveraging AI for content creation

Nile discusses his agency's approach to using AI to assist with content creation, striking a balance between AI-generated and human-written content. He highlights the benefits of using AI to quickly provide foundational knowledge, allowing writers to focus on adding unique value and insights.

Avoiding detection of AI-generated content 

Nile shares strategies for ensuring AI-generated content sounds natural and avoids common AI writing patterns that can be detected. He notes the importance of adding human-written elements and opinions to create content that is indistinguishable from a human-written piece.

Recap and next steps

Graham and Kevin summarize the key insights from the discussion, highlighting the importance of content quantity and quality for SEO, as well as the potential benefits and challenges of leveraging AI for content creation. They discuss potential opportunities to collaborate on AI-powered tools and services.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>dd64f053-fc5f-404f-a018-642cbead582aFri, 11 Apr 2025 07:30:00 +010045:49falsefull470470#469 - Dr Joan Palmiter Bajorek - Your AI Roadmap#469 - Dr Joan Palmiter Bajorek - Your AI RoadmapJoan focuses on Voice Tech, but her work is a dual fusion of technical innovation and systemic change.

Summary of the Podcast

Casual conversation and introductions

The meeting begins with casual conversation between the three participants - Kevin, Graham, and Joan. They joke about mispronouncing each other's names and discuss Graham's podcast attire. Kevin and Graham welcome Joan to the podcast.

Discussing AI bias and inclusivity

Graham asks Joan about her work highlighting biases in speech recognition systems, and how organizations can address these issues. Joan explains how datasets used to train AI often lack diversity, leading to systems that perform poorly for women and non-white individuals. She emphasizes the importance of having a range of perspectives represented in the development of AI.

Democratising AI development

Joan discusses how the democratisation of AI tools and platforms has made it easier for more people to build AI applications, but notes that this also means the data and models may not be representative of the full population. She advocates for greater inclusion in the AI development process.

Protecting against AI-driven job disruption

The conversation shifts to the risks of AI-driven job displacement. Joan shares insights from her book "Your AI Roadmap", which provides guidance on future-proofing careers and building diverse income streams to mitigate the impact of AI-related job losses.

Opportunities in vertical farming and data infrastructure

Joan describes her work with an agricultural technology company, Agria, where she is building data infrastructure and digital twins to help the company leverage data to improve crop yields and sustainability. She emphasizes the potential for data and AI to transform industries like agriculture.

Recap and closing

The participants provide a brief recap of the discussion and thank Joan for her time. Graham and Kevin express interest in Joan's book and the potential for future collaboration.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

 

]]>Joan focuses on Voice Tech, but her work is a dual fusion of technical innovation and systemic change.

Summary of the Podcast

Casual conversation and introductions

The meeting begins with casual conversation between the three participants - Kevin, Graham, and Joan. They joke about mispronouncing each other's names and discuss Graham's podcast attire. Kevin and Graham welcome Joan to the podcast.

Discussing AI bias and inclusivity

Graham asks Joan about her work highlighting biases in speech recognition systems, and how organizations can address these issues. Joan explains how datasets used to train AI often lack diversity, leading to systems that perform poorly for women and non-white individuals. She emphasizes the importance of having a range of perspectives represented in the development of AI.

Democratising AI development

Joan discusses how the democratisation of AI tools and platforms has made it easier for more people to build AI applications, but notes that this also means the data and models may not be representative of the full population. She advocates for greater inclusion in the AI development process.

Protecting against AI-driven job disruption

The conversation shifts to the risks of AI-driven job displacement. Joan shares insights from her book "Your AI Roadmap", which provides guidance on future-proofing careers and building diverse income streams to mitigate the impact of AI-related job losses.

Opportunities in vertical farming and data infrastructure

Joan describes her work with an agricultural technology company, Agria, where she is building data infrastructure and digital twins to help the company leverage data to improve crop yields and sustainability. She emphasizes the potential for data and AI to transform industries like agriculture.

Recap and closing

The participants provide a brief recap of the discussion and thank Joan for her time. Graham and Kevin express interest in Joan's book and the potential for future collaboration.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

 

]]>47b18a72-4341-45c4-89e7-fb2bf03a610eFri, 04 Apr 2025 07:30:00 +010058:18falsefull469469#468 - Laurier Mandin - Launching Products#468 - Laurier Mandin - Launching ProductsLaurier Mandin is a product marketing strategist and launching products expert who has guided hundreds of innovative products to market success. As founder and CEO of Graphos Product, he brings over three decades of expertise in helping product makers identify and penetrate resistant markets through visionary positioning and strategy.

Summary of the Podcast

Introductions and casual conversation

The meeting begins with casual conversation between the participants - Graham, Kevin, and Laurier. They discuss topics like the French, Canadians, and a dog barking in the background. Graham then introduces the podcast and the guests.

Laurier's book and launching products advice

Laurier discusses his book "I Need That" and provides advice on launching compelling products. He explains the importance of balancing radical innovation with familiarity to appeal to both the "dog brain" and the rational mind. Laurier uses examples like the Tesla to illustrate this principle.

Hypothetical scenario: Convincing Canada to become the 51st US state

Graham presents Laurier with a hypothetical scenario where he must convince Canadians that becoming the 51st US state would be beneficial. Laurier thoughtfully considers the potential pros and cons, highlighting cultural similarities between the two countries as well as differences in areas like healthcare and gun laws.

Ethical considerations in product marketing

The group discusses the ethical balance between addressing customer pain points and preserving consumer well-being, especially when aggressive marketing tactics risk alienating those with deeply held beliefs. Laurier provides examples of both ethical and exploitative practices, emphasizing the need to consider potential harms to vulnerable consumers.

Recap and next steps

The participants wrap up the discussion, with Graham and Kevin expressing interest in exploring Laurier's expertise further, potentially through a beta testing program for Graham's AI-powered product analysis tool.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>Laurier Mandin is a product marketing strategist and launching products expert who has guided hundreds of innovative products to market success. As founder and CEO of Graphos Product, he brings over three decades of expertise in helping product makers identify and penetrate resistant markets through visionary positioning and strategy.

Summary of the Podcast

Introductions and casual conversation

The meeting begins with casual conversation between the participants - Graham, Kevin, and Laurier. They discuss topics like the French, Canadians, and a dog barking in the background. Graham then introduces the podcast and the guests.

Laurier's book and launching products advice

Laurier discusses his book "I Need That" and provides advice on launching compelling products. He explains the importance of balancing radical innovation with familiarity to appeal to both the "dog brain" and the rational mind. Laurier uses examples like the Tesla to illustrate this principle.

Hypothetical scenario: Convincing Canada to become the 51st US state

Graham presents Laurier with a hypothetical scenario where he must convince Canadians that becoming the 51st US state would be beneficial. Laurier thoughtfully considers the potential pros and cons, highlighting cultural similarities between the two countries as well as differences in areas like healthcare and gun laws.

Ethical considerations in product marketing

The group discusses the ethical balance between addressing customer pain points and preserving consumer well-being, especially when aggressive marketing tactics risk alienating those with deeply held beliefs. Laurier provides examples of both ethical and exploitative practices, emphasizing the need to consider potential harms to vulnerable consumers.

Recap and next steps

The participants wrap up the discussion, with Graham and Kevin expressing interest in exploring Laurier's expertise further, potentially through a beta testing program for Graham's AI-powered product analysis tool.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>9fd6b4d1-2a36-4777-bb1e-3bba5c5df439Fri, 28 Mar 2025 07:30:00 +010053:46falsefull468468#467 - Dr Rana Al-Falaki - Health & Performance#467 - Dr Rana Al-Falaki - Health & PerformanceDr Rana Al-Falaki is all about Health and performance. Having perfected how to reach a state of flow where everything happens—laser focus, high productivity, financial wealth, powerful leadership, loving relationships, high energy, motivation, feeling at ease, in peace, joyful, and present—she works with professionals and teams to do the same, be that through coaching, speaking, or training.

Summary of the Podcast

  • Dr. Al-Falaki transitioned from dentistry to coaching, developing the "NAIL IT" system for personal development and leadership
  • She emphasizes the power of mindset, emotional intelligence, and reframing stress for better health and success
  • The podcast hosts, Kevin & Graham, were impressed by Dr. Al-Falaki's positive energy and insights on personal growth and overcoming challenges

Dr. Al-Falaki's Background and Transition

  • Originally a dentist with multiple qualifications and specializations
  • Experienced personal trauma and health issues that led to a transformative journey
  • Transitioned to coaching and personal development, particularly for healthcare professionals
  • Developed the "NAIL IT" system (Needs, Attitude, Integrity, Limitlessness, Intuition, Tangibility)

Stress Management and Mindset

  • Emphasizes reframing stress and changing one's perspective on challenging situations
  • Discusses the impact of mindset on physical health and success
  • Advocates for emotional intelligence and understanding one's core values

Personal Development Insights

  • Recommends authors/speakers like Joe Dispenza, Robin Sharma for personal growth
  • Emphasizes the importance of authenticity and vulnerability in leadership
  • Discusses the concept of "midlife crisis" as a transition in purpose and identity

Future Plans and Projects

  • New book "Nail It Leadership" scheduled for release in summer 2025
  • Focuses on raising consciousness and helping individuals respond rather than react
  • Aims to leave a legacy of positive impact and personal transformation

Dr. Al-Falaki's website: https://ralfalaki.com/

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>Dr Rana Al-Falaki is all about Health and performance. Having perfected how to reach a state of flow where everything happens—laser focus, high productivity, financial wealth, powerful leadership, loving relationships, high energy, motivation, feeling at ease, in peace, joyful, and present—she works with professionals and teams to do the same, be that through coaching, speaking, or training.

Summary of the Podcast

  • Dr. Al-Falaki transitioned from dentistry to coaching, developing the "NAIL IT" system for personal development and leadership
  • She emphasizes the power of mindset, emotional intelligence, and reframing stress for better health and success
  • The podcast hosts, Kevin & Graham, were impressed by Dr. Al-Falaki's positive energy and insights on personal growth and overcoming challenges

Dr. Al-Falaki's Background and Transition

  • Originally a dentist with multiple qualifications and specializations
  • Experienced personal trauma and health issues that led to a transformative journey
  • Transitioned to coaching and personal development, particularly for healthcare professionals
  • Developed the "NAIL IT" system (Needs, Attitude, Integrity, Limitlessness, Intuition, Tangibility)

Stress Management and Mindset

  • Emphasizes reframing stress and changing one's perspective on challenging situations
  • Discusses the impact of mindset on physical health and success
  • Advocates for emotional intelligence and understanding one's core values

Personal Development Insights

  • Recommends authors/speakers like Joe Dispenza, Robin Sharma for personal growth
  • Emphasizes the importance of authenticity and vulnerability in leadership
  • Discusses the concept of "midlife crisis" as a transition in purpose and identity

Future Plans and Projects

  • New book "Nail It Leadership" scheduled for release in summer 2025
  • Focuses on raising consciousness and helping individuals respond rather than react
  • Aims to leave a legacy of positive impact and personal transformation

Dr. Al-Falaki's website: https://ralfalaki.com/

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>ccb93a95-4bdc-4dda-87ff-23d9b743912fFri, 21 Mar 2025 07:30:00 +010040:44falsefull467467#466 - Pankaj Singh - Ascendency Action#466 - Pankaj Singh - Ascendency ActionPankaj Singh, also known as "Sing", has created a framework called the Ascendency Action System. It's designed to help leaders unlock their full potential. Pankaj was an insightful and engaging guest on The Next 100 Days podcast and shared insights across leadership, personal development and workplace culture.

Summary of the Podcast

Introductions and background

Pankaj Singh, Kevin Appleby, and Graham Arrowsmith introduce themselves and discuss Pankaj's background, including growing up in India and now living in Jacksonville, Florida. They also discuss Pankaj's work as a business and management coach focused on mindfulness and leadership.

Mindfulness and presence

Pankaj explains his approach to teaching mindfulness, emphasizing the importance of being present in the moment rather than getting caught up in preconceived notions or attachment to outcomes. He shares practical exercises like the "STOP" technique to help people become more mindful throughout their day.

Ascendency Action System

Pankaj discusses some of the frameworks and models he uses in his work, including the "Ascendency Action System" and the "Mindful Universal Compass" which focuses on presence, emotional agility, cognitive clarity, and compassionate action. He explains how these tools help people apply mindfulness principles in practical ways.

Outcomes and impact

Pankaj shares examples of how his work has positively impacted clients, helping them save their marriages, get their careers back on track, and generally reclaim their "human life" through mindfulness practices. He emphasises that his goal is to empower people to make changes themselves, rather than relying on him.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>Pankaj Singh, also known as "Sing", has created a framework called the Ascendency Action System. It's designed to help leaders unlock their full potential. Pankaj was an insightful and engaging guest on The Next 100 Days podcast and shared insights across leadership, personal development and workplace culture.

Summary of the Podcast

Introductions and background

Pankaj Singh, Kevin Appleby, and Graham Arrowsmith introduce themselves and discuss Pankaj's background, including growing up in India and now living in Jacksonville, Florida. They also discuss Pankaj's work as a business and management coach focused on mindfulness and leadership.

Mindfulness and presence

Pankaj explains his approach to teaching mindfulness, emphasizing the importance of being present in the moment rather than getting caught up in preconceived notions or attachment to outcomes. He shares practical exercises like the "STOP" technique to help people become more mindful throughout their day.

Ascendency Action System

Pankaj discusses some of the frameworks and models he uses in his work, including the "Ascendency Action System" and the "Mindful Universal Compass" which focuses on presence, emotional agility, cognitive clarity, and compassionate action. He explains how these tools help people apply mindfulness principles in practical ways.

Outcomes and impact

Pankaj shares examples of how his work has positively impacted clients, helping them save their marriages, get their careers back on track, and generally reclaim their "human life" through mindfulness practices. He emphasises that his goal is to empower people to make changes themselves, rather than relying on him.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>08e75d76-e9e3-4bf0-8efe-c95f3daa5ac6Fri, 14 Mar 2025 07:30:00 +010050:10falsefull466466#465 - Rohit Maini - Accountancy#465 - Rohit Maini - AccountancyRohit Maini took over his father's accountancy firm after his father's sudden passing. He had to transition the business from a traditional paper-based practice to a more modern, digitised operation. Rohit brought in a new team and updated processes to better serve the firm's long-standing clients.

 Summary of the Podcast

Balancing compliance and advisory services

Rohit discussed the importance of compliance work, but also emphasized the need to provide more strategic advisory services to clients. He aims to be a trusted business partner, helping clients make better financial decisions to grow their companies. Rohit sees technology as an enabler, allowing his team to be more efficient on compliance while focusing more on advisory.

Expanding services beyond accountancy

In addition to accounting and tax services, Rohit's firm has acquired a consulting practice that provides marketing, HR, and other business advisory services. This allows Rohit to offer a more comprehensive suite of support to help clients succeed.

Rohit's podcast and entrepreneurship focus

Rohit hosts a podcast called "Everyday Empires" which aims to make entrepreneurship more relatable and accessible. He wants to not only inspire potential entrepreneurs, but also provide practical guidance and resources to help them take the leap and start their own businesses.

Exploring AI and technology integration

Towards the end of the meeting, Rohit and the hosts discussed the potential for integrating AI and other technologies into Rohit's accounting and consulting practice. They see opportunities to enhance compliance work and provide more valuable insights to clients.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>Rohit Maini took over his father's accountancy firm after his father's sudden passing. He had to transition the business from a traditional paper-based practice to a more modern, digitised operation. Rohit brought in a new team and updated processes to better serve the firm's long-standing clients.

 Summary of the Podcast

Balancing compliance and advisory services

Rohit discussed the importance of compliance work, but also emphasized the need to provide more strategic advisory services to clients. He aims to be a trusted business partner, helping clients make better financial decisions to grow their companies. Rohit sees technology as an enabler, allowing his team to be more efficient on compliance while focusing more on advisory.

Expanding services beyond accountancy

In addition to accounting and tax services, Rohit's firm has acquired a consulting practice that provides marketing, HR, and other business advisory services. This allows Rohit to offer a more comprehensive suite of support to help clients succeed.

Rohit's podcast and entrepreneurship focus

Rohit hosts a podcast called "Everyday Empires" which aims to make entrepreneurship more relatable and accessible. He wants to not only inspire potential entrepreneurs, but also provide practical guidance and resources to help them take the leap and start their own businesses.

Exploring AI and technology integration

Towards the end of the meeting, Rohit and the hosts discussed the potential for integrating AI and other technologies into Rohit's accounting and consulting practice. They see opportunities to enhance compliance work and provide more valuable insights to clients.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>287e01d3-1421-40be-a811-ed9cd7a524d9Fri, 07 Mar 2025 07:30:00 +010045:52falsefull465465#464 - Toby Burns - The Silent Disco Company#464 - Toby Burns - The Silent Disco CompanyToby Burns is the director of The Silent Disco Company. He has been immersed in the events industry since the age of 16. And, guess what, he's been a DJ for Google and Virgin. He launched The Silent Disco Company more than 10 years ago. Since, he's gained extensive experience organising world-class events globally.

Summary of the Podcast

Introduction to The Silent Disco Company

The discussion begins with an introduction to the silent disco company, where attendees wear wireless headphones and can choose between different music channels. This allows for a unique and interactive experience, where people can dance to different songs simultaneously. The hosts, Graham and Kevin, explore the history and appeal of silent disco.

Versatility of Silent Disco

The Silent Disco Company representative, Toby, explains how silent disco provides choice and flexibility for attendees, allowing them to switch between music channels. He also highlights the versatility of the technology, noting its use in a variety of settings like conferences, weddings, and even care homes for dementia patients.

Innovation and Competitive Landscape

Toby discusses the importance of continuous innovation in the silent disco industry, as competitors often quickly copy successful ideas. He views this as a compliment, and focuses on staying ahead of the curve through new product development and improving the customer experience.

Scaling the Silent Disco Business

Toby discusses the scale of the Silent Disco Company's operations, noting they hire out equipment for over 1,500 events per year. He explains the challenges of managing growth, balancing inventory, and maintaining quality customer service. Toby also shares his perspective on running a lifestyle business versus a high-growth enterprise.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>Toby Burns is the director of The Silent Disco Company. He has been immersed in the events industry since the age of 16. And, guess what, he's been a DJ for Google and Virgin. He launched The Silent Disco Company more than 10 years ago. Since, he's gained extensive experience organising world-class events globally.

Summary of the Podcast

Introduction to The Silent Disco Company

The discussion begins with an introduction to the silent disco company, where attendees wear wireless headphones and can choose between different music channels. This allows for a unique and interactive experience, where people can dance to different songs simultaneously. The hosts, Graham and Kevin, explore the history and appeal of silent disco.

Versatility of Silent Disco

The Silent Disco Company representative, Toby, explains how silent disco provides choice and flexibility for attendees, allowing them to switch between music channels. He also highlights the versatility of the technology, noting its use in a variety of settings like conferences, weddings, and even care homes for dementia patients.

Innovation and Competitive Landscape

Toby discusses the importance of continuous innovation in the silent disco industry, as competitors often quickly copy successful ideas. He views this as a compliment, and focuses on staying ahead of the curve through new product development and improving the customer experience.

Scaling the Silent Disco Business

Toby discusses the scale of the Silent Disco Company's operations, noting they hire out equipment for over 1,500 events per year. He explains the challenges of managing growth, balancing inventory, and maintaining quality customer service. Toby also shares his perspective on running a lifestyle business versus a high-growth enterprise.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>1b78d408-8668-4921-a2b1-2ba3da71fd2eFri, 28 Feb 2025 07:30:00 +010047:28falsefull464464#463 - Stevie Ward - Truth Speaker#463 - Stevie Ward - Truth SpeakerIf you visit Stevie Ward's website, its current headline is Captain, Winner, Truth Speaker.

Stevie is a former professional rugby player and part of the golden generation at the Leeds Rhinos, one of the most successful teams in Super League history. He became the youngest grand final winner ever, winning two more Grand Finals and 2 Challenge Cups, and was named captain at just 26.

Amongst the highs, Stevie endured ten operations and several mental health struggles. This adversity inspired Stevie to launch Mantality in 2016 to promote mental health for men through counselling, life-coaching services, and a stigma-breaking podcast.

Summary of the Podcast

Introductions and casual conversation

The participants, Kevin Appleby, Stevie Ward, and Graham Arrowsmith, engage in casual conversation and banter, discussing topics like Stevie's background in rugby league, the participants' accents and regional origins, and some technical issues with Stevie's video background.

Stevie Ward's rugby and personal journey

Stevie shares details about his early experiences playing rugby, including transitioning from union to league as a child and the intensity and physicality he brought to the sport. He discusses being one of the youngest captains in Leeds Rhinos history, winning a Grand Final at age 18, and the highs and lows of his professional rugby career, including injuries and a brain injury that led to his retirement at age 26.

Stevie's work as a speaker and coach

Stevie explains how his experiences in rugby, including the challenges he faced, have shaped his work as a speaker and coach. He describes his approach of using stories and metaphors to help leaders and teams explore concepts like vulnerability, psychological safety, and authenticity. Stevie shares how he aims to create transformative experiences for his clients by inviting them to inquire into their own thoughts and feelings.

Reflections on the Conversation

The hosts, Graham and Kevin, express their appreciation for Stevie's honesty and vulnerability in sharing his personal journey. They acknowledge the unique perspective and insights Stevie brings and suggest that his experiences and approach could be valuable for a wide range of organizations and leaders.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>If you visit Stevie Ward's website, its current headline is Captain, Winner, Truth Speaker.

Stevie is a former professional rugby player and part of the golden generation at the Leeds Rhinos, one of the most successful teams in Super League history. He became the youngest grand final winner ever, winning two more Grand Finals and 2 Challenge Cups, and was named captain at just 26.

Amongst the highs, Stevie endured ten operations and several mental health struggles. This adversity inspired Stevie to launch Mantality in 2016 to promote mental health for men through counselling, life-coaching services, and a stigma-breaking podcast.

Summary of the Podcast

Introductions and casual conversation

The participants, Kevin Appleby, Stevie Ward, and Graham Arrowsmith, engage in casual conversation and banter, discussing topics like Stevie's background in rugby league, the participants' accents and regional origins, and some technical issues with Stevie's video background.

Stevie Ward's rugby and personal journey

Stevie shares details about his early experiences playing rugby, including transitioning from union to league as a child and the intensity and physicality he brought to the sport. He discusses being one of the youngest captains in Leeds Rhinos history, winning a Grand Final at age 18, and the highs and lows of his professional rugby career, including injuries and a brain injury that led to his retirement at age 26.

Stevie's work as a speaker and coach

Stevie explains how his experiences in rugby, including the challenges he faced, have shaped his work as a speaker and coach. He describes his approach of using stories and metaphors to help leaders and teams explore concepts like vulnerability, psychological safety, and authenticity. Stevie shares how he aims to create transformative experiences for his clients by inviting them to inquire into their own thoughts and feelings.

Reflections on the Conversation

The hosts, Graham and Kevin, express their appreciation for Stevie's honesty and vulnerability in sharing his personal journey. They acknowledge the unique perspective and insights Stevie brings and suggest that his experiences and approach could be valuable for a wide range of organizations and leaders.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>3ce64476-0a58-47e0-993f-265979a7092cFri, 21 Feb 2025 07:30:00 +010038:35falsefull463463#462 Christy Pretzinger - Content Marketing#462 Christy Pretzinger - Content MarketingFor more than twenty years, WG Content and Christy Pretzinger have delivered strategy, content marketing, writing, and project management expertise to B2B and B2C audiences. Currently, she concentrates on healthcare.

Summary of the Podcast

Introductions and small talk

The participants introduce themselves and engage in casual conversation, discussing their locations in the UK and US and their political views. Graham would love Donald Trump to replace the feckless idiots currently running our country.

Christy's content marketing agency background

Christy explains how her content marketing agency, originally called "Writer Girl", evolved over the years to serve the healthcare industry, focusing on content strategy and creation for hospital systems and related companies. She discusses the rationale behind their recent rebrand to "WG Content".

Unique challenges of healthcare content

Christy outlines the specific challenges of creating content for the healthcare industry, such as the need to write at an appropriate reading level, the importance of subject matter expertise, and the requirement to avoid overly promotional or marketing-driven content.

The role of AI and technology

The group discusses the use of AI and technology tools in Christy's content creation process, including internal systems, plagiarism checks, and the potential future use of generative AI - while emphasizing the importance of maintaining a human touch and oversight.

Christy's purpose and leadership approach

Christy shares her personal mission of creating environments where people can thrive, and how she has built her business on principles of kindness and relationship-building, rather than pure profit motives. She discusses the challenges of maintaining this approach in the face of industry pressures and trends.

 The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>For more than twenty years, WG Content and Christy Pretzinger have delivered strategy, content marketing, writing, and project management expertise to B2B and B2C audiences. Currently, she concentrates on healthcare.

Summary of the Podcast

Introductions and small talk

The participants introduce themselves and engage in casual conversation, discussing their locations in the UK and US and their political views. Graham would love Donald Trump to replace the feckless idiots currently running our country.

Christy's content marketing agency background

Christy explains how her content marketing agency, originally called "Writer Girl", evolved over the years to serve the healthcare industry, focusing on content strategy and creation for hospital systems and related companies. She discusses the rationale behind their recent rebrand to "WG Content".

Unique challenges of healthcare content

Christy outlines the specific challenges of creating content for the healthcare industry, such as the need to write at an appropriate reading level, the importance of subject matter expertise, and the requirement to avoid overly promotional or marketing-driven content.

The role of AI and technology

The group discusses the use of AI and technology tools in Christy's content creation process, including internal systems, plagiarism checks, and the potential future use of generative AI - while emphasizing the importance of maintaining a human touch and oversight.

Christy's purpose and leadership approach

Christy shares her personal mission of creating environments where people can thrive, and how she has built her business on principles of kindness and relationship-building, rather than pure profit motives. She discusses the challenges of maintaining this approach in the face of industry pressures and trends.

 The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>1061713c-4326-4ddd-b7a1-6325138792a4Fri, 14 Feb 2025 07:30:00 +010050:48falsefull462462#461 - TJ Slattery - Crowsnest Consulting#461 - TJ Slattery - Crowsnest ConsultingTJ Slattery is the owner and founder of Crowsnest Consulting. A lifetime entrepreneur and strategic advisor, TJ harnesses his decades of experience to create clarity and stability for business owners immersed in the day-to-day on an entrepreneurial island. Armed with honest, relatable candor (and a stylish neckerchief), TJ leverages his business acumen, experience and relentless curiosity, and enables his clients in the finance space to connect the dots between the business they have and the vision they want to achieve–it’s time to stop treading water and get up into the crowsnest where they belong. TJ can offer invaluable insight into the following topics:

  • Shiny Red Balls: identifying what’s important vs. what’s a distraction.
  • Underpants Gnome Syndrome: understanding ‘step 2’ of the business plan.
  • Tree in the Forest: why the onboarding experience is key for retention. Effective clear direction and training are more important than ever. Onboarding is the magic moment to keep employees engaged.
  • Indiana Jones Moment: scary step into the business void after you’ve done all the prep - there’s no better feeling when you hit the ground.

 Summary of the Podcast

Introductions and background

TJ Slattery introduces himself as a corporate consultant and strategic advisor who helps small business owners take a "crow's nest" view of their business. He explains his background in entrepreneurship and the concept of "underpants gnome syndrome" - when business owners have a grand vision but lack a clear plan to get there.

Identifying and addressing business gaps

TJ discusses how he works with clients to create a detailed 12-month performance plan, looking at all aspects of the business (financials, marketing, sales, operations, etc.) to identify gaps and ensure the growth plan is realistic and sustainable. He uses exercises like the "pipe burst" test to uncover the business's weakest points.

Ideal client profile and engagement model

TJ explains that his ideal clients are service-based businesses with 3-5 years of experience, revenue of $500K-$1M, and a desire to scale. He typically works with them for 6-month engagements, meeting bi-weekly to implement a roadmap and track progress.

The role of AI and technology

TJ discusses how AI and technology may impact his business, noting that the personal touch and strategic advisory role he provides would be difficult to fully automate. However, he sees opportunities to leverage AI tools to enhance his offerings and support his clients.

 The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>TJ Slattery is the owner and founder of Crowsnest Consulting. A lifetime entrepreneur and strategic advisor, TJ harnesses his decades of experience to create clarity and stability for business owners immersed in the day-to-day on an entrepreneurial island. Armed with honest, relatable candor (and a stylish neckerchief), TJ leverages his business acumen, experience and relentless curiosity, and enables his clients in the finance space to connect the dots between the business they have and the vision they want to achieve–it’s time to stop treading water and get up into the crowsnest where they belong. TJ can offer invaluable insight into the following topics:

  • Shiny Red Balls: identifying what’s important vs. what’s a distraction.
  • Underpants Gnome Syndrome: understanding ‘step 2’ of the business plan.
  • Tree in the Forest: why the onboarding experience is key for retention. Effective clear direction and training are more important than ever. Onboarding is the magic moment to keep employees engaged.
  • Indiana Jones Moment: scary step into the business void after you’ve done all the prep - there’s no better feeling when you hit the ground.

 Summary of the Podcast

Introductions and background

TJ Slattery introduces himself as a corporate consultant and strategic advisor who helps small business owners take a "crow's nest" view of their business. He explains his background in entrepreneurship and the concept of "underpants gnome syndrome" - when business owners have a grand vision but lack a clear plan to get there.

Identifying and addressing business gaps

TJ discusses how he works with clients to create a detailed 12-month performance plan, looking at all aspects of the business (financials, marketing, sales, operations, etc.) to identify gaps and ensure the growth plan is realistic and sustainable. He uses exercises like the "pipe burst" test to uncover the business's weakest points.

Ideal client profile and engagement model

TJ explains that his ideal clients are service-based businesses with 3-5 years of experience, revenue of $500K-$1M, and a desire to scale. He typically works with them for 6-month engagements, meeting bi-weekly to implement a roadmap and track progress.

The role of AI and technology

TJ discusses how AI and technology may impact his business, noting that the personal touch and strategic advisory role he provides would be difficult to fully automate. However, he sees opportunities to leverage AI tools to enhance his offerings and support his clients.

 The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>8b8c9bbe-873d-4b60-99b6-2199d9d9f3c2Fri, 07 Feb 2025 07:30:00 +010049:27falsefull461461#460 - Lane Kawaoka - Investing in Real Estate#460 - Lane Kawaoka - Investing in Real EstateToday, Lane Kawaoka is investing in real estate syndications, which invest in Class C & B Multi-Family apartments, RV Parks, mobile homes, and assisted living facilities because of the USA’s demand for affordable housing – not rich-people Class-A assets. His mission is to help regular people make good deals that were once only accessible to the rich.

The passive income from investing in stabilized rental properties made it possible for me to move back home to Hawaii , where the cost of paradise is 10%+ the cost of living and 30% less than the pay for comparable jobs in the US mainland. There, I was able to live a lifestyle where I could bike to work. It did not take me long, however, to finally quit my day job and ditch the e-bike for a Mercedes.

Summary of the Podcast

Introductions and background 

Graham and Kevin introduce their guest Lane Kawaoka, CEO of The Wealth Elevator, who is joining them from Hawaii, which is a day behind their current time. They discuss Lane's background in real estate investing, starting with single-family rental properties and then transitioning to larger commercial real estate deals and syndications.

The 1% rental rule

Lane explains the "1% rule" for evaluating rental properties - the monthly rent should be at least 1% of the property's purchase price. He discusses how this is easier to achieve in secondary and tertiary markets compared to high-cost primary markets like California. He also highlights the benefits of focusing on cash flow over pure appreciation.

Scaling up to commercial real estate

As Lane's portfolio grew, he found the hassle of managing numerous single-family rentals became too much. He pivoted to investing in larger commercial real estate deals through syndications, which provide more institutional-quality assets and economies of scale. This allowed him to focus more on value-add strategies and force appreciation.

The Wealth Elevator serves different investor profiles

Lane discusses his book "The Wealth Elevator" and how it aims to guide investors at different net worth levels on appropriate investment strategies. He is passionate about empowering the "first generation" of wealth creators, providing free educational content, and building a community of like-minded investors.

Future plans and diversification

While real estate remains Lane's core focus, he is also exploring opportunities in other asset classes like micro private equity and digital marketing agency acquisitions. He emphasizes the importance of having a clear financial track record and P&L when evaluating new investments, rather than "flying blind".

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>Today, Lane Kawaoka is investing in real estate syndications, which invest in Class C & B Multi-Family apartments, RV Parks, mobile homes, and assisted living facilities because of the USA’s demand for affordable housing – not rich-people Class-A assets. His mission is to help regular people make good deals that were once only accessible to the rich.

The passive income from investing in stabilized rental properties made it possible for me to move back home to Hawaii , where the cost of paradise is 10%+ the cost of living and 30% less than the pay for comparable jobs in the US mainland. There, I was able to live a lifestyle where I could bike to work. It did not take me long, however, to finally quit my day job and ditch the e-bike for a Mercedes.

Summary of the Podcast

Introductions and background 

Graham and Kevin introduce their guest Lane Kawaoka, CEO of The Wealth Elevator, who is joining them from Hawaii, which is a day behind their current time. They discuss Lane's background in real estate investing, starting with single-family rental properties and then transitioning to larger commercial real estate deals and syndications.

The 1% rental rule

Lane explains the "1% rule" for evaluating rental properties - the monthly rent should be at least 1% of the property's purchase price. He discusses how this is easier to achieve in secondary and tertiary markets compared to high-cost primary markets like California. He also highlights the benefits of focusing on cash flow over pure appreciation.

Scaling up to commercial real estate

As Lane's portfolio grew, he found the hassle of managing numerous single-family rentals became too much. He pivoted to investing in larger commercial real estate deals through syndications, which provide more institutional-quality assets and economies of scale. This allowed him to focus more on value-add strategies and force appreciation.

The Wealth Elevator serves different investor profiles

Lane discusses his book "The Wealth Elevator" and how it aims to guide investors at different net worth levels on appropriate investment strategies. He is passionate about empowering the "first generation" of wealth creators, providing free educational content, and building a community of like-minded investors.

Future plans and diversification

While real estate remains Lane's core focus, he is also exploring opportunities in other asset classes like micro private equity and digital marketing agency acquisitions. He emphasizes the importance of having a clear financial track record and P&L when evaluating new investments, rather than "flying blind".

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>981cf4fb-81e0-4de1-9b78-618f9d1bc531Fri, 31 Jan 2025 07:30:00 +010044:30falsefull460460#459 John Hannum - Fractional CFOs#459 John Hannum - Fractional CFOsJohn Hannum provides an overview of his fractional CFOs business. His company takes experienced CFOs and "fractionalises" them to serve multiple clients.

Summary of the Podcast

Fractional CFO services overview

John Hannum provides an overview of his fractional CFO services, explaining that his company takes experienced CFOs and "fractionalizes" them to serve multiple clients. The key benefits are access to high-level financial expertise without the cost of a full-time CFO, as well as the ability to leverage a CFO's industry-specific knowledge.

Hiring and managing fractional CFOs

John discusses the process of hiring and managing fractional CFOs, emphasizing the importance of finding the right personality fit and industry expertise. He also outlines how he structures the client engagement, with a focus on regular touchpoints and clear communication boundaries to ensure the CFO's time is used efficiently.

The role of AI in finance

The group explores the impact of AI on the finance function, acknowledging that AI will automate many repetitive tasks but arguing that the strategic, advisory role of the CFO will remain valuable. They discuss how AI can enhance financial analysis and decision-making, but emphasize the continued need for human leadership and judgment.

The fractional CFO market opportunity

John provides data on the size of the fractional CFO market, noting that there are currently only around 11,000 fractional CFOs serving 33 million small and medium-sized businesses in the US. He sees this as a significant growth opportunity, especially as more companies recognize the value of accessing high-level financial expertise on a part-time basis.

Recap and next steps

The group concludes the discussion, summarising the key insights around the evolving role of the CFO, the potential impact of AI, and the sizable market opportunity for fractional CFO services.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>John Hannum provides an overview of his fractional CFOs business. His company takes experienced CFOs and "fractionalises" them to serve multiple clients.

Summary of the Podcast

Fractional CFO services overview

John Hannum provides an overview of his fractional CFO services, explaining that his company takes experienced CFOs and "fractionalizes" them to serve multiple clients. The key benefits are access to high-level financial expertise without the cost of a full-time CFO, as well as the ability to leverage a CFO's industry-specific knowledge.

Hiring and managing fractional CFOs

John discusses the process of hiring and managing fractional CFOs, emphasizing the importance of finding the right personality fit and industry expertise. He also outlines how he structures the client engagement, with a focus on regular touchpoints and clear communication boundaries to ensure the CFO's time is used efficiently.

The role of AI in finance

The group explores the impact of AI on the finance function, acknowledging that AI will automate many repetitive tasks but arguing that the strategic, advisory role of the CFO will remain valuable. They discuss how AI can enhance financial analysis and decision-making, but emphasize the continued need for human leadership and judgment.

The fractional CFO market opportunity

John provides data on the size of the fractional CFO market, noting that there are currently only around 11,000 fractional CFOs serving 33 million small and medium-sized businesses in the US. He sees this as a significant growth opportunity, especially as more companies recognize the value of accessing high-level financial expertise on a part-time basis.

Recap and next steps

The group concludes the discussion, summarising the key insights around the evolving role of the CFO, the potential impact of AI, and the sizable market opportunity for fractional CFO services.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>0ddd7bbd-5d03-4ec4-beb7-4ba8db4e441aFri, 24 Jan 2025 07:30:00 +010046:10falsefull459459#458 Kristi Linebaugh - Canary Island Garlic & Herb Olive Oil#458 Kristi Linebaugh - Canary Island Garlic & Herb Olive OilCanary Island Garlic & Herb Olive Oil is the name given to Kristi's business partner's great grandmother's special recipe. Pour it over fish and it's like eating a Michelin star meal. It was a secret sauce that captivated the people who came into contact with it. These people included some very famous marketers including Dean Jackson and John Carlton.

Kristi and Graham both are members of Flint McGlaughlin's MeclabsAI Guild. Kristi has been around since God was a lad, and Graham a more recent joiner.

Kristi's Bio

I grew up the child of entrepreneurs. My parents owned grocery stores,a beauty shop, hobby shop and rental properties. My parents taught me at a young age to do what you love... and you'll never have a dull moment... my parents became cosmologists because there was a beauty salon for sale! My dad then got a gig doing hair for the local funeral home customers... he never did get a complaint.😉

North Caroline State University

Fast forward I went to school at North Carolina State University and double majored in Communication and Social Work... then with one class left to graduate with two degrees... I chucked it all behind, moved to Florida and opened a coffee house.

We were the first coffee house in the area (this was 1994) and people didn't know what Cafe Latte's were and would often call them Cafe Ladies... one person who didn't turn out to be a customer funnily enough.... said... "You really think you'll sell hot coffee... It's Florida! I said... We have frozen coffee too!

How to Cook

Eventually people caught on and loved our little Cafe Latte shop and wanted to eat there and began asking for lunch... which was a huge problem... because I didn't know how to cook!

So I said to my business partner, "All these people want to eat here but I don't know how to cook, what do we do?" She said, "Well I'll make my great grandmother's secret recipe and you just Splash it on everything and people will think you know how to cook!"

Well it worked, we ended up winning 13 People's Choice Awards, and I would tell our customers... You don't have to know how to cook when you can Splash!

Our customers went wild over our secret sauce and harangued Miriam to please bottle her sauces to which she replied, "I've already got two businesses. I don't have time to start a seasoned olive oil company as well."

Soooo.... customers started bringing in empty jars on their own birthdays and really big jars on Christmas and requesting "fill-er-up" gifts of our secret sauce.. gifts for themselves... from us!

After seven years they finally talked my business partner into bottling her secret sauce and we officially named it the Canary Island Garlic and Herb Olive Oil in honor of her great grandmother's heritage. And began doing live events.

We ended up going on tour every year for 2 months and would close our restaurant for the summer and go up north to do shows with our hand-blended seasoned olive oils.

In 2016 we returned to a yucky surprise when we came back to find our restaurant had been destroyed by a flood (from our neighbor) the insurance refused to rebuild and eventually we ended up selling our gutted restaurant building and going on the road full time...

 But... not all is lost ... I like to say, "We had over 20 years in the restaurant business... we just went out with a Splash instead of a bang!

And went into the "secret recipe" business.

Canary Island Garlic Herb Olive Oil

Our Canary Island Garlic Herb Olive Oil has been sold in Whole Foods Markets, gourmet shops, specialty food shops and online as well as in our restaurant. We've been featured in multiple magazines, t.v and even did a guest appearance on NPR (National Public Radio)

We've co-authored 3 books and done over 800 live events, probably more like 1000 by now... I haven't counted lately... And we've driven over 1 million miles taking our Canary Island Garlic Herb Olive Oil straight to our lovely customers at cooking classes, health expos, festivals and guest appearances.

When the pandemic hit we again reinvented ourselves because all the shows closed and we turned to internet sales and our email list. Which has led to a love for internet sales... We still go on tour 6 months out of the year but our focus now is to grow our business online and help as many people as we can!

Summary of the Podcast

Introductions and catching up

  • Graham and Kevin welcome Kristi Linebaugh to the podcast
  • Her career spans the restaurant business copy editing with 90 Minute Books and marketing consulting.
  • They discuss Kristi's early experiences growing up around her family's businesses and her initial foray into opening a coffee shop.

The origin story of Canary Island Garlic & Herb Olive Oil

  • Kristi explains how the Canary Island Garlic & Herb Olive Oil product was created, starting as a secret family recipe that her business partner used to enhance the food offerings at their coffee shop.
  • The product became a hit with customers and eventually grew into a standalone business.

Connections with marketing luminaries

  • Kristi discusses her relationships with well-known marketers like Dean Jackson, Sony Jackson, and Stuart Bell, and how they have influenced and supported her business ventures over the years.
  • She shares stories of how these connections came about, particularly her interactions with Dean Jackson as a regular customer at her coffee shop.

Overcoming adversity and pivoting the business

  • Kristi recounts the devastating flood that destroyed her restaurant, forcing her to shift the business to focus solely on selling the Canary Island Garlic & Herb product.
  • She describes the challenges of adapting to this change, as well as the unexpected opportunities that arose, including the ability to spend more time with family during the COVID-19 pandemic.

Future plans and the power of storytelling

  • Kristi shares her vision for the future of the Canary Island Garlic & Herb brand, including plans to expand its online presence and leverage her own personal story as a unique selling point.
  • She also expresses a desire to do more consulting work, helping other businesses unlock their potential through creative marketing strategies.

 The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>Canary Island Garlic & Herb Olive Oil is the name given to Kristi's business partner's great grandmother's special recipe. Pour it over fish and it's like eating a Michelin star meal. It was a secret sauce that captivated the people who came into contact with it. These people included some very famous marketers including Dean Jackson and John Carlton.

Kristi and Graham both are members of Flint McGlaughlin's MeclabsAI Guild. Kristi has been around since God was a lad, and Graham a more recent joiner.

Kristi's Bio

I grew up the child of entrepreneurs. My parents owned grocery stores,a beauty shop, hobby shop and rental properties. My parents taught me at a young age to do what you love... and you'll never have a dull moment... my parents became cosmologists because there was a beauty salon for sale! My dad then got a gig doing hair for the local funeral home customers... he never did get a complaint.😉

North Caroline State University

Fast forward I went to school at North Carolina State University and double majored in Communication and Social Work... then with one class left to graduate with two degrees... I chucked it all behind, moved to Florida and opened a coffee house.

We were the first coffee house in the area (this was 1994) and people didn't know what Cafe Latte's were and would often call them Cafe Ladies... one person who didn't turn out to be a customer funnily enough.... said... "You really think you'll sell hot coffee... It's Florida! I said... We have frozen coffee too!

How to Cook

Eventually people caught on and loved our little Cafe Latte shop and wanted to eat there and began asking for lunch... which was a huge problem... because I didn't know how to cook!

So I said to my business partner, "All these people want to eat here but I don't know how to cook, what do we do?" She said, "Well I'll make my great grandmother's secret recipe and you just Splash it on everything and people will think you know how to cook!"

Well it worked, we ended up winning 13 People's Choice Awards, and I would tell our customers... You don't have to know how to cook when you can Splash!

Our customers went wild over our secret sauce and harangued Miriam to please bottle her sauces to which she replied, "I've already got two businesses. I don't have time to start a seasoned olive oil company as well."

Soooo.... customers started bringing in empty jars on their own birthdays and really big jars on Christmas and requesting "fill-er-up" gifts of our secret sauce.. gifts for themselves... from us!

After seven years they finally talked my business partner into bottling her secret sauce and we officially named it the Canary Island Garlic and Herb Olive Oil in honor of her great grandmother's heritage. And began doing live events.

We ended up going on tour every year for 2 months and would close our restaurant for the summer and go up north to do shows with our hand-blended seasoned olive oils.

In 2016 we returned to a yucky surprise when we came back to find our restaurant had been destroyed by a flood (from our neighbor) the insurance refused to rebuild and eventually we ended up selling our gutted restaurant building and going on the road full time...

 But... not all is lost ... I like to say, "We had over 20 years in the restaurant business... we just went out with a Splash instead of a bang!

And went into the "secret recipe" business.

Canary Island Garlic Herb Olive Oil

Our Canary Island Garlic Herb Olive Oil has been sold in Whole Foods Markets, gourmet shops, specialty food shops and online as well as in our restaurant. We've been featured in multiple magazines, t.v and even did a guest appearance on NPR (National Public Radio)

We've co-authored 3 books and done over 800 live events, probably more like 1000 by now... I haven't counted lately... And we've driven over 1 million miles taking our Canary Island Garlic Herb Olive Oil straight to our lovely customers at cooking classes, health expos, festivals and guest appearances.

When the pandemic hit we again reinvented ourselves because all the shows closed and we turned to internet sales and our email list. Which has led to a love for internet sales... We still go on tour 6 months out of the year but our focus now is to grow our business online and help as many people as we can!

Summary of the Podcast

Introductions and catching up

  • Graham and Kevin welcome Kristi Linebaugh to the podcast
  • Her career spans the restaurant business copy editing with 90 Minute Books and marketing consulting.
  • They discuss Kristi's early experiences growing up around her family's businesses and her initial foray into opening a coffee shop.

The origin story of Canary Island Garlic & Herb Olive Oil

  • Kristi explains how the Canary Island Garlic & Herb Olive Oil product was created, starting as a secret family recipe that her business partner used to enhance the food offerings at their coffee shop.
  • The product became a hit with customers and eventually grew into a standalone business.

Connections with marketing luminaries

  • Kristi discusses her relationships with well-known marketers like Dean Jackson, Sony Jackson, and Stuart Bell, and how they have influenced and supported her business ventures over the years.
  • She shares stories of how these connections came about, particularly her interactions with Dean Jackson as a regular customer at her coffee shop.

Overcoming adversity and pivoting the business

  • Kristi recounts the devastating flood that destroyed her restaurant, forcing her to shift the business to focus solely on selling the Canary Island Garlic & Herb product.
  • She describes the challenges of adapting to this change, as well as the unexpected opportunities that arose, including the ability to spend more time with family during the COVID-19 pandemic.

Future plans and the power of storytelling

  • Kristi shares her vision for the future of the Canary Island Garlic & Herb brand, including plans to expand its online presence and leverage her own personal story as a unique selling point.
  • She also expresses a desire to do more consulting work, helping other businesses unlock their potential through creative marketing strategies.

 The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>e6568e72-e5a0-44a6-ac6a-8d527aa24ba4Fri, 17 Jan 2025 07:30:00 +010041:04falsefull458458#457 - Kevin Appleby & Graham Arrowsmith - 2025 Plans#457 - Kevin Appleby & Graham Arrowsmith - 2025 PlansEmbracing AI and automation in 2025
  • Kevin discusses his plans to implement a new productivity system called "Pillars, Pipelines, and Vaults" (PPV)
  • He discovered PPV from a YouTuber named August Bradley.
  • The system aims to help him better manage his planning, to-do lists, contacts, and knowledge base.
  • Graham shares his excitement about the potential of AI and automation to transform businesses and industries in 2025.

Balancing work and personal priorities

  • Kevin and Graham discuss the importance of balancing work and personal priorities as they get older.
  • They agree that they don't want to fall behind on technology and want to continue learning and growing, but also recognise the value of having a fulfilling life outside of work.

Upcoming projects and initiatives

  • Kevin shares his plans for Grow CFO, a company he is involved with, to produce a technology innovation report focused on finance-related topics.
  • He explains how AI and data analysis can help organisations optimise their spend management and procurement processes.
  • Graham also discusses his plans to leverage MeclabsAI and automation to develop personalised solutions for a specific market sector.

Closing thoughts and future of the podcast

  • As the meeting comes to a close, Kevin and Graham reflect on the longevity of their podcast, which is approaching its 10th year.
  • They discuss the possibility of continuing the podcast, potentially with the involvement of listeners, and how it provides them with the "freedom of association" that they value.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

Do you want to be a guest on The Next 100 Days Podcast?

Apply here

]]>Embracing AI and automation in 2025
  • Kevin discusses his plans to implement a new productivity system called "Pillars, Pipelines, and Vaults" (PPV)
  • He discovered PPV from a YouTuber named August Bradley.
  • The system aims to help him better manage his planning, to-do lists, contacts, and knowledge base.
  • Graham shares his excitement about the potential of AI and automation to transform businesses and industries in 2025.

Balancing work and personal priorities

  • Kevin and Graham discuss the importance of balancing work and personal priorities as they get older.
  • They agree that they don't want to fall behind on technology and want to continue learning and growing, but also recognise the value of having a fulfilling life outside of work.

Upcoming projects and initiatives

  • Kevin shares his plans for Grow CFO, a company he is involved with, to produce a technology innovation report focused on finance-related topics.
  • He explains how AI and data analysis can help organisations optimise their spend management and procurement processes.
  • Graham also discusses his plans to leverage MeclabsAI and automation to develop personalised solutions for a specific market sector.

Closing thoughts and future of the podcast

  • As the meeting comes to a close, Kevin and Graham reflect on the longevity of their podcast, which is approaching its 10th year.
  • They discuss the possibility of continuing the podcast, potentially with the involvement of listeners, and how it provides them with the "freedom of association" that they value.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

Do you want to be a guest on The Next 100 Days Podcast?

Apply here

]]>72dd4b90-1516-4935-b8a5-e4a2cd81e1adFri, 10 Jan 2025 07:30:00 +010035:39falsefull457457#456 Confidence is Overrated with Susana Serrano Davey#456 Confidence is Overrated with Susana Serrano DaveyConfidence is overrated, so says returning guest Susana Serrano Davey. This lovely Spanish lady has written a book entitle Confidence is Overrated which comes out March 2025.

Summary of Podcast

Introductions and book announcement

  • Graham and Kevin welcome back returning guest Susana Serrano-Davey, who has written a new book called "Confidence is Overrated" that will be released in March.
  • Susana explains that the book challenges the traditional view of confidence and explores how to feel more at ease with oneself even without constant self-confidence.

Defining confidence and imposter syndrome

  • Susana delves deeper into her perspective on confidence, distinguishing it from self-esteem and imposter syndrome.
  • She shares her own journey of not always feeling confident, and how she has learned to be more at peace with herself even in moments of self-doubt.

Challenging beliefs and finding courage

  • The example of Malala Yousafzai was used to illustrate how challenging one's cultural and personal beliefs can lead to finding the courage to do things previously thought impossible.
  • The importance of being open to new possibilities beyond one's career and preconceptions.

Enjoying the journey and finding inner peace 

  • Susana explains that her goal is for readers to enjoy the book, connect with her personal stories, and be inspired to reflect on their own lives and values.
  • Her ultimate aim is to help people find a sense of inner peace and contentment, rather than constantly chasing confidence or external markers of success.

Reflecting on the podcast journey

  • In the closing discussion, Graham and Kevin reflect on their own journey of starting the podcast 450 episodes ago, when they had little confidence but took the leap anyway.
  • They discuss how the podcast has evolved and the value of continuing to do it, even if it means letting go of reaching a specific milestone.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith


Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.

Kevin Appleby



Kevin specializes in finance transformation and implementing business change. He's the COO of GrowCFO, providing community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

 

]]>Confidence is overrated, so says returning guest Susana Serrano Davey. This lovely Spanish lady has written a book entitle Confidence is Overrated which comes out March 2025.

Summary of Podcast

Introductions and book announcement

  • Graham and Kevin welcome back returning guest Susana Serrano-Davey, who has written a new book called "Confidence is Overrated" that will be released in March.
  • Susana explains that the book challenges the traditional view of confidence and explores how to feel more at ease with oneself even without constant self-confidence.

Defining confidence and imposter syndrome

  • Susana delves deeper into her perspective on confidence, distinguishing it from self-esteem and imposter syndrome.
  • She shares her own journey of not always feeling confident, and how she has learned to be more at peace with herself even in moments of self-doubt.

Challenging beliefs and finding courage

  • The example of Malala Yousafzai was used to illustrate how challenging one's cultural and personal beliefs can lead to finding the courage to do things previously thought impossible.
  • The importance of being open to new possibilities beyond one's career and preconceptions.

Enjoying the journey and finding inner peace 

  • Susana explains that her goal is for readers to enjoy the book, connect with her personal stories, and be inspired to reflect on their own lives and values.
  • Her ultimate aim is to help people find a sense of inner peace and contentment, rather than constantly chasing confidence or external markers of success.

Reflecting on the podcast journey

  • In the closing discussion, Graham and Kevin reflect on their own journey of starting the podcast 450 episodes ago, when they had little confidence but took the leap anyway.
  • They discuss how the podcast has evolved and the value of continuing to do it, even if it means letting go of reaching a specific milestone.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith


Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.

Kevin Appleby



Kevin specializes in finance transformation and implementing business change. He's the COO of GrowCFO, providing community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

 

]]>400fed5a-b081-403d-bad6-55812182ed67Fri, 20 Dec 2024 07:30:00 +010044:05falsefull456456#455 Umesh Gangadhar - OPDSure#455 Umesh Gangadhar - OPDSureOPDSure

OPDSure (Outpatient Department) is India's first OPD benefits plan for employees and families. Graham met Umesh, the founder of OPDSure, in November 2024 in New Delhi, India.

Summary of Podcast

Key Takeaways

  • OPDSure offers affordable outpatient healthcare coverage to Indian companies for their employees, focusing on preventive care.
  • The Indian healthcare market is underserved, with long wait times at public hospitals and expensive private care.
  • OPDSure initially targets small to mid-size companies, charging 3000 rupees (£30) per employee annually.
  • The company is seeking $500k in initial funding to scale operations and plans to raise $5-10M from VCs later.

OPD Sure Business Model

  • Provides outpatient department (OPD) coverage not typically included in insurance.
  • Targets corporate clients, offering as employee benefit.
  • Flexible payment models: employer-paid, 50/50 split, or voluntary employee-paid.
  • Annual cost 3000 rupees (£30) per employee.
  • It allows visits to any doctor/clinic, not a restricted network.
  • Includes alternative medicine (Ayurveda, homeopathy).

Indian Healthcare Landscape

  • 1.4 billion population with an overburdened public system.
  • Long wait times at free government hospitals.
  • Private care is unaffordable for many (£10+ per consultation).
  • Average life expectancy is 60-65 years vs. 80+ in the UK.
  • Lack of preventive care culture, especially among young people.

Market Opportunity

  • The OPD market is estimated at $22 billion, growing to $40 billion by 2029.
  • Initially targeting Delhi/NCR region, plans to expand nationwide.
  • Focus on the 20-35 age group (70-80% of the corporate workforce).
  • There are some competitors, but the market is large enough for multiple players.

Funding Plans

  • Seeking $500k initial investment for team expansion and marketing.
  • A later round of $5-10M is planned for nationwide scaling.
  • Founder has an MBA from Sheffield Hallam University.

 The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith


Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. MicroMailings is his new low-risk, done-for-you marketing solution for companies seeking high-net-worth leads. He is also the founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.

Kevin Appleby


Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>OPDSure

OPDSure (Outpatient Department) is India's first OPD benefits plan for employees and families. Graham met Umesh, the founder of OPDSure, in November 2024 in New Delhi, India.

Summary of Podcast

Key Takeaways

  • OPDSure offers affordable outpatient healthcare coverage to Indian companies for their employees, focusing on preventive care.
  • The Indian healthcare market is underserved, with long wait times at public hospitals and expensive private care.
  • OPDSure initially targets small to mid-size companies, charging 3000 rupees (£30) per employee annually.
  • The company is seeking $500k in initial funding to scale operations and plans to raise $5-10M from VCs later.

OPD Sure Business Model

  • Provides outpatient department (OPD) coverage not typically included in insurance.
  • Targets corporate clients, offering as employee benefit.
  • Flexible payment models: employer-paid, 50/50 split, or voluntary employee-paid.
  • Annual cost 3000 rupees (£30) per employee.
  • It allows visits to any doctor/clinic, not a restricted network.
  • Includes alternative medicine (Ayurveda, homeopathy).

Indian Healthcare Landscape

  • 1.4 billion population with an overburdened public system.
  • Long wait times at free government hospitals.
  • Private care is unaffordable for many (£10+ per consultation).
  • Average life expectancy is 60-65 years vs. 80+ in the UK.
  • Lack of preventive care culture, especially among young people.

Market Opportunity

  • The OPD market is estimated at $22 billion, growing to $40 billion by 2029.
  • Initially targeting Delhi/NCR region, plans to expand nationwide.
  • Focus on the 20-35 age group (70-80% of the corporate workforce).
  • There are some competitors, but the market is large enough for multiple players.

Funding Plans

  • Seeking $500k initial investment for team expansion and marketing.
  • A later round of $5-10M is planned for nationwide scaling.
  • Founder has an MBA from Sheffield Hallam University.

 The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith


Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. MicroMailings is his new low-risk, done-for-you marketing solution for companies seeking high-net-worth leads. He is also the founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.

Kevin Appleby


Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>4eda90eb-83d8-452b-aff7-9ed76e1d953bFri, 13 Dec 2024 07:30:00 +010048:01falsefull455455#454 India & Customer Facing Devices#454 India & Customer Facing DevicesGraham Arrowsmith visited India with his wife, Dawn, in November 2024. This podcast recollects the experience and discusses MeclabsAI's Customer-Facing Devices.

Summary of Podcast

This podcast discusses Graham's trip to India and explores applications of MeclabsAI, particularly Customer-Facing Devices (CFDs).

Key Takeaways

  • Graham visited India, observing stark contrasts in urban development, pollution, and economic growth.
  • Through CFDs, MeclabsAI offers powerful marketing, data analysis, and customer interaction capabilities.
  • The technology has potential applications in finance, due diligence, and enhancing customer experiences.
  • Security and data privacy are prioritised in MeclabsAI's approach, addressing concerns about data usage.

India Trip Observations

  • Delhi: Estimated 35 million population, severe smog issues impacting health
  • Chandigarh: Planned city by Le Corbusier, more organised than other Indian cities
  • Traffic: Chaotic, with various vehicles weaving through lanes.
  • Economic contrast: Educated professionals alongside significant poverty in slums.
  • Growth: India is recognised as one of the fastest-growing economies globally.

MeclabsAI Capabilities

  • Customer Facing Devices (CFDs): Advanced AI agents that can replace traditional chatbots.
  • Data analysis: Can process financial reports, identify trends, and provide insights.
  • Content creation: Ability to generate podcasts, articles, and marketing materials.
  • Personalisation: Can create tailored experiences for customers, e.g., in jewellery shopping
  • Integration: Potential to replace or enhance existing website functionalities.

Business Applications

  • Due diligence: Analysing pitch decks and financial data for investors.
  • Finance presentations: Improving how financial data is communicated to non-finance audiences.
  • Marketing optimisation: Leveraging 30 years of marketing research to enhance conversions.
  • Lead generation: Creating engaging user journeys that capture customer information effectively.

Technical Aspects

  • Security: Emphasis on data privacy and secure handling of uploaded information.
  • Customisation: It is easy to add proprietary information to create tailored AI libraries.
  • Ongoing development: Regular updates and improvements to the system's capabilities

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. MicroMailings is his new low-risk, done-for-you marketing solution for companies seeking high-net-worth leads. He is also the founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, providing community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>Graham Arrowsmith visited India with his wife, Dawn, in November 2024. This podcast recollects the experience and discusses MeclabsAI's Customer-Facing Devices.

Summary of Podcast

This podcast discusses Graham's trip to India and explores applications of MeclabsAI, particularly Customer-Facing Devices (CFDs).

Key Takeaways

  • Graham visited India, observing stark contrasts in urban development, pollution, and economic growth.
  • Through CFDs, MeclabsAI offers powerful marketing, data analysis, and customer interaction capabilities.
  • The technology has potential applications in finance, due diligence, and enhancing customer experiences.
  • Security and data privacy are prioritised in MeclabsAI's approach, addressing concerns about data usage.

India Trip Observations

  • Delhi: Estimated 35 million population, severe smog issues impacting health
  • Chandigarh: Planned city by Le Corbusier, more organised than other Indian cities
  • Traffic: Chaotic, with various vehicles weaving through lanes.
  • Economic contrast: Educated professionals alongside significant poverty in slums.
  • Growth: India is recognised as one of the fastest-growing economies globally.

MeclabsAI Capabilities

  • Customer Facing Devices (CFDs): Advanced AI agents that can replace traditional chatbots.
  • Data analysis: Can process financial reports, identify trends, and provide insights.
  • Content creation: Ability to generate podcasts, articles, and marketing materials.
  • Personalisation: Can create tailored experiences for customers, e.g., in jewellery shopping
  • Integration: Potential to replace or enhance existing website functionalities.

Business Applications

  • Due diligence: Analysing pitch decks and financial data for investors.
  • Finance presentations: Improving how financial data is communicated to non-finance audiences.
  • Marketing optimisation: Leveraging 30 years of marketing research to enhance conversions.
  • Lead generation: Creating engaging user journeys that capture customer information effectively.

Technical Aspects

  • Security: Emphasis on data privacy and secure handling of uploaded information.
  • Customisation: It is easy to add proprietary information to create tailored AI libraries.
  • Ongoing development: Regular updates and improvements to the system's capabilities

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. MicroMailings is his new low-risk, done-for-you marketing solution for companies seeking high-net-worth leads. He is also the founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, providing community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>439d3c5f-7c59-457c-853a-97e0efdf3201Fri, 06 Dec 2024 07:30:00 +010045:28falsefull454454#453 – Kostas Stylios – Financial Advisor or Wealth manager?#453 – Kostas Stylios – Financial Advisor or Wealth manager?Financial Advisor or Wealth manager?

Financial advisor Kostas Stylios joins The Next 100 Days podcast to discuss the differences between financial advisors and wealth managers and the conversation moves towards AI and robot-investing.

Summary of the Podcast

Kostas joins the discussion

  • Kostas Stylios provides an overview of the key differences between financial advisors and wealth managers.
  • He explains that while they often perform similar roles, wealth managers are typically associated with serving a wealthier clientele.
  • Meanwhile, financial advisors may work with a broader range of clients.

Exploring the active vs. passive investing debate

  • The conversation shifts to the debate around active versus passive investing strategies.
  • Kostas and the hosts discuss the pros and cons of each approach
  • These include: the higher fees associated with active management and the potential for active funds to underperform their benchmarks.

The future of financial advice and the role of AI 

  • The group explores the potential impact of AI and automation on the financial advice industry.
  • They discuss the possibility of AI-powered “customer-facing devices” that could enhance client engagement and the challenges of maintaining the human element of financial advice in the face of technological advancements.

Clips from the Podcast

Difference between Financial Advisor and Wealth Manager

https://thenext100days.org/wp-content/uploads/2024/11/Kostas-Stylios-Difference-FA-and-Wealth-Manager.mp4

Restricted


https://thenext100days.org/wp-content/uploads/2024/11/Kostas-Stylios-Restricted.mp4

Testimonial

https://thenext100days.org/wp-content/uploads/2024/11/Kostas-Stylios-Testimonial.mp4

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith


Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers.  MicroMailings is his new low risk, done for you marketing solution for companies seeking high net worth leads. He is also founder of MicroYES, a Partner for MeclabsAI, which combines the world’s biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.

Kevin Appleby


Kevin specialises in finance transformation and implementing business change. He’s the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>Financial Advisor or Wealth manager?

Financial advisor Kostas Stylios joins The Next 100 Days podcast to discuss the differences between financial advisors and wealth managers and the conversation moves towards AI and robot-investing.

Summary of the Podcast

Kostas joins the discussion

  • Kostas Stylios provides an overview of the key differences between financial advisors and wealth managers.
  • He explains that while they often perform similar roles, wealth managers are typically associated with serving a wealthier clientele.
  • Meanwhile, financial advisors may work with a broader range of clients.

Exploring the active vs. passive investing debate

  • The conversation shifts to the debate around active versus passive investing strategies.
  • Kostas and the hosts discuss the pros and cons of each approach
  • These include: the higher fees associated with active management and the potential for active funds to underperform their benchmarks.

The future of financial advice and the role of AI 

  • The group explores the potential impact of AI and automation on the financial advice industry.
  • They discuss the possibility of AI-powered “customer-facing devices” that could enhance client engagement and the challenges of maintaining the human element of financial advice in the face of technological advancements.

Clips from the Podcast

Difference between Financial Advisor and Wealth Manager

https://thenext100days.org/wp-content/uploads/2024/11/Kostas-Stylios-Difference-FA-and-Wealth-Manager.mp4

Restricted


https://thenext100days.org/wp-content/uploads/2024/11/Kostas-Stylios-Restricted.mp4

Testimonial

https://thenext100days.org/wp-content/uploads/2024/11/Kostas-Stylios-Testimonial.mp4

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith


Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers.  MicroMailings is his new low risk, done for you marketing solution for companies seeking high net worth leads. He is also founder of MicroYES, a Partner for MeclabsAI, which combines the world’s biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.

Kevin Appleby


Kevin specialises in finance transformation and implementing business change. He’s the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>https://thenext100days.org/?p=10139Fri, 29 Nov 2024 07:30:00 +010039:54falsefullFinancial Advisor or Wealth manager? Financial advisor Kostas Stylios joins The Next 100 Days podcast to discuss the differences between financial advisors and wealth managers and the conversation moves towards AI and robot-investing. Summary of the Podcast Kostas joins the discussion * Kostas Stylios provides an overview of the key differences between financial advisors and wealth managers. * He explains that while they often perform similar roles, wealth managers are typically associated with serving a wealthier clientele. * Meanwhile, financial advisors may work with a broader range of clients. Exploring the active vs. passive investing debate * The conversation shifts to the debate around active versus passive investing strategies. * Kostas and the hosts discuss the pros and cons of each approach * These include: the higher fees associated with active management and the potential for active funds to underperform their benchmarks. The future of financial advice and the role of AI * The group explores the potential impact of AI and automation on the financial advice industry. * They discuss the possibility of AI-powered "customer-facing devices" that could enhance client engagement and the challenges of maintaining the human element of financial advice in the face of technological advancements. Clips from the Podcast Difference between Financial Advisor and Wealth Manager https://thenext100days.org/wp-content/uploads/2024/11/Kostas-Stylios-Difference-FA-and-Wealth-Manager.mp4 (https://thenext100days.org/wp-content/uploads/2024/11/Kostas-Stylios-Difference-FA-and-Wealth-Manager.mp4) Restricted https://thenext100days.org/wp-content/uploads/2024/11/Kostas-Stylios-Restricted.mp4 (https://thenext100days.org/wp-content/uploads/2024/11/Kostas-Stylios-Restricted.mp4) Testimonial https://thenext100days.org/wp-content/uploads/2024/11/Kostas-Stylios-Testimonial.mp4 (https://thenext100days.org/wp-content/uploads/2024/11/Kostas-Stylios-Testimonial.mp4) The Next 100 Days Podcast Co-Hosts Graham Arrowsmith Graham founded https://finelyfettled.co.uk/west-yorkshire-marketing-consultant/ (Finely Fettled) ten years ago to help business owners and marketers market to affluent and high-net-worth customers. MicroMailings is his new low risk, done for you marketing solution for companies seeking high net worth leads. He is also founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on http://linkedin.com/in/grahamarrowsmith (LinkedIn). Kevin Appleby Kevin specialises in finance transformation and implementing business change. He's the COO of https://www.growcfo.net (GrowCFO, )which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on https://www.linkedin.com/in/kevin-appleby-295417a/ (LinkedIn )and at http://www.kevinappleby.com (kevinappleby.com) #452 – Siam Kidd – DSV Fund#452 – Siam Kidd – DSV FundDSV Fund

Siam is the Chief Investment Officer for the DSV Fund.  He is an ex-RAF Pilot who also started Trading at the age of 18. Over the last 20 years on the markets he’s publicly called many major economic events and profited from them such as the 2015 Black Monday crash where he made £422k in 30 minutes and the 2020 Oil crash which he shorted from $80 down to $10. He’s also made multiple thousand % ROI gains in the last 2 Crypto cycles since 2017.

In 2015, Siam was the best-performing Fund Manager in the UK, attaining 60% ROI in the 11 months that his AR PAMM fund was running.


In 2016 he set up a Private Equity firm and promptly bought over 12 businesses. Unfortunately, this venture was peppered in misfortunes. Which is one of the risks when acquiring distressed businesses! But this firm is now on the up thankfully. He also recently sold his Crypto PE firm for £10.75m and is currently in the earn-out phase.

Summary of the Podcast

Introductions and small talk

  • The meeting begins with casual conversation between the participants, Kevin Appleby, Siam Kidd, and Graham Arrowsmith.
  • They discuss the weather, politics, and some personal anecdotes.

Siam Kidd’s background and investment philosophy

  • Siam Kidd explains his journey into investing, starting with a gold and silver bullion business.
  • He discusses the importance of beating inflation, which he estimates at 15% annually, and how traditional assets like stocks and real estate have struggled to keep up.
  • his led him to discover Bitcoin and cryptocurrencies as a way to outpace inflation.

The DSV Fund and investing in crypto and AI

  • Siam describes the DSV Fund, which focuses on investing in open-source AI and the intersection of AI and crypto.
  • He emphasises that the fund is targeted at high-net-worth individuals, family offices, and fund managers, not retail investors.
  • He explains the rationale for investing in these emerging technologies, noting their potential to be the fastest growing sectors.

Tokenisation of real-world assets

  • The discussion turns to the potential for tokenising real-world assets like real estate on the blockchain.
  • Siam and the others explore the benefits and challenges of this concept, such as ensuring homeowner rights and preventing large investors from dominating local markets.

Siam’s investing approach and market cycles

  • Siam shares his approach to investing, emphasising the importance of having a predictive mental model and closely following market cycles.
  • He explains his belief that the crypto market follows a 4-year cycle that is aligned with a 5.5-year global liquidity cycle, and predicts a potential “blow-off top” in the crypto market in Q4 2025.

Advice for individual investors

  • When asked about options for investors with smaller amounts to invest, Siam emphasises the importance of self-education, particularly in areas like crypto and AI.
  • He discusses plans to publish a book to help guide individual investors, and suggests ways they can leverage AI and digital tools to enhance their investing knowledge and capabilities.

Wrap-up and next steps

  • The meeting concludes with a discussion of potential collaborations and next steps, including the possibility of integrating Siam’s book with AI-powered tools to enhance the learning experience for readers.


Clips from the Podcast

Global Expansion of Fiat Currencies

https://thenext100days.org/wp-content/uploads/2024/11/Siam-Kidd-M2.mp4

 

Follow Narratives

https://thenext100days.org/wp-content/uploads/2024/11/Siam-Kidd-Crypto-Ai.mp4

 

Financial Education for Wealth Generation

https://thenext100days.org/wp-content/uploads/2024/11/Siam-Kidd-Financial-Education.mp4

Testimonial

https://thenext100days.org/wp-content/uploads/2024/11/Siam-Kidd-Testimonial.mp4


The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith



Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers.  MicroMailings is his new low risk, done for you marketing solution for companies seeking high net worth leads. He is also founder of MicroYES, a Partner for MeclabsAI, which combines the world’s biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.


Kevin Appleby



Kevin specialises in finance transformation and implementing business change. He’s the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>DSV Fund

Siam is the Chief Investment Officer for the DSV Fund.  He is an ex-RAF Pilot who also started Trading at the age of 18. Over the last 20 years on the markets he’s publicly called many major economic events and profited from them such as the 2015 Black Monday crash where he made £422k in 30 minutes and the 2020 Oil crash which he shorted from $80 down to $10. He’s also made multiple thousand % ROI gains in the last 2 Crypto cycles since 2017.

In 2015, Siam was the best-performing Fund Manager in the UK, attaining 60% ROI in the 11 months that his AR PAMM fund was running.


In 2016 he set up a Private Equity firm and promptly bought over 12 businesses. Unfortunately, this venture was peppered in misfortunes. Which is one of the risks when acquiring distressed businesses! But this firm is now on the up thankfully. He also recently sold his Crypto PE firm for £10.75m and is currently in the earn-out phase.

Summary of the Podcast

Introductions and small talk

  • The meeting begins with casual conversation between the participants, Kevin Appleby, Siam Kidd, and Graham Arrowsmith.
  • They discuss the weather, politics, and some personal anecdotes.

Siam Kidd’s background and investment philosophy

  • Siam Kidd explains his journey into investing, starting with a gold and silver bullion business.
  • He discusses the importance of beating inflation, which he estimates at 15% annually, and how traditional assets like stocks and real estate have struggled to keep up.
  • his led him to discover Bitcoin and cryptocurrencies as a way to outpace inflation.

The DSV Fund and investing in crypto and AI

  • Siam describes the DSV Fund, which focuses on investing in open-source AI and the intersection of AI and crypto.
  • He emphasises that the fund is targeted at high-net-worth individuals, family offices, and fund managers, not retail investors.
  • He explains the rationale for investing in these emerging technologies, noting their potential to be the fastest growing sectors.

Tokenisation of real-world assets

  • The discussion turns to the potential for tokenising real-world assets like real estate on the blockchain.
  • Siam and the others explore the benefits and challenges of this concept, such as ensuring homeowner rights and preventing large investors from dominating local markets.

Siam’s investing approach and market cycles

  • Siam shares his approach to investing, emphasising the importance of having a predictive mental model and closely following market cycles.
  • He explains his belief that the crypto market follows a 4-year cycle that is aligned with a 5.5-year global liquidity cycle, and predicts a potential “blow-off top” in the crypto market in Q4 2025.

Advice for individual investors

  • When asked about options for investors with smaller amounts to invest, Siam emphasises the importance of self-education, particularly in areas like crypto and AI.
  • He discusses plans to publish a book to help guide individual investors, and suggests ways they can leverage AI and digital tools to enhance their investing knowledge and capabilities.

Wrap-up and next steps

  • The meeting concludes with a discussion of potential collaborations and next steps, including the possibility of integrating Siam’s book with AI-powered tools to enhance the learning experience for readers.


Clips from the Podcast

Global Expansion of Fiat Currencies

https://thenext100days.org/wp-content/uploads/2024/11/Siam-Kidd-M2.mp4

 

Follow Narratives

https://thenext100days.org/wp-content/uploads/2024/11/Siam-Kidd-Crypto-Ai.mp4

 

Financial Education for Wealth Generation

https://thenext100days.org/wp-content/uploads/2024/11/Siam-Kidd-Financial-Education.mp4

Testimonial

https://thenext100days.org/wp-content/uploads/2024/11/Siam-Kidd-Testimonial.mp4


The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith



Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers.  MicroMailings is his new low risk, done for you marketing solution for companies seeking high net worth leads. He is also founder of MicroYES, a Partner for MeclabsAI, which combines the world’s biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.


Kevin Appleby



Kevin specialises in finance transformation and implementing business change. He’s the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>https://thenext100days.org/?p=10184Fri, 22 Nov 2024 07:30:00 +010047:45falsefullDSV Fund Siam is the Chief Investment Officer for the DSV Fund. He is an ex-RAF Pilot who also started Trading at the age of 18. Over the last 20 years on the markets he’s publicly called many major economic events and profited from them such as the 2015 Black Monday crash where he made £422k in 30 minutes and the 2020 Oil crash which he shorted from $80 down to $10. He’s also made multiple thousand % ROI gains in the last 2 Crypto cycles since 2017. In 2015, Siam was the best-performing Fund Manager in the UK, attaining 60% ROI in the 11 months that his AR PAMM fund was running. In 2016 he set up a Private Equity firm and promptly bought over 12 businesses. Unfortunately, this venture was peppered in misfortunes. Which is one of the risks when acquiring distressed businesses! But this firm is now on the up thankfully. He also recently sold his Crypto PE firm for £10.75m and is currently in the earn-out phase. Summary of the Podcast Introductions and small talk * The meeting begins with casual conversation between the participants, Kevin Appleby, Siam Kidd, and Graham Arrowsmith. * They discuss the weather, politics, and some personal anecdotes. Siam Kidd's background and investment philosophy * Siam Kidd explains his journey into investing, starting with a gold and silver bullion business. * He discusses the importance of beating inflation, which he estimates at 15% annually, and how traditional assets like stocks and real estate have struggled to keep up. * his led him to discover Bitcoin and cryptocurrencies as a way to outpace inflation. The DSV Fund and investing in crypto and AI * Siam describes the DSV Fund, which focuses on investing in open-source AI and the intersection of AI and crypto. * He emphasises that the fund is targeted at high-net-worth individuals, family offices, and fund managers, not retail investors. * He explains the rationale for investing in these emerging technologies, noting their potential to be the fastest growing sectors. Tokenisation of real-world assets * The discussion turns to the potential for tokenising real-world assets like real estate on the blockchain. * Siam and the others explore the benefits and challenges of this concept, such as ensuring homeowner rights and preventing large investors from dominating local markets. Siam's investing approach and market cycles * Siam shares his approach to investing, emphasising the importance of having a predictive mental model and closely following market cycles. * He explains his belief that the crypto market follows a 4-year cycle that is aligned with a 5.5-year global liquidity cycle, and predicts a potential "blow-off top" in the crypto market in Q4 2025. Advice for individual investors * When asked about options for investors with smaller amounts to invest, Siam emphasises the importance of self-education, particularly in areas like crypto and AI. * He discusses plans to publish a book to help guide individual investors, and suggests ways they can leverage AI and digital tools to enhance their investing knowledge and capabilities. Wrap-up and next steps * The meeting concludes with a discussion of potential collaborations and next steps, including the possibility of integrating Siam's book with AI-powered tools to enhance the learning experience for readers. Clips from the Podcast Global Expansion of Fiat Currencies https://thenext100days.org/wp-content/uploads/2024/11/Siam-Kidd-M2.mp4 (https://thenext100days.org/wp-content/uploads/2024/11/Siam-Kidd-M2.mp4) Follow Narratives#451 – Dave Rogers – The Business Explorer#451 – Dave Rogers – The Business ExplorerThe Business Explorer – Your Route to Success

The Business Explorer is Dave Rogers’ new book. It’s out 21st November.

Summary of the Podcast

Casual Conversation

  • The participants engage in casual conversation, discussing Dave’s Lego collection and his upcoming book release.
  • hey express enthusiasm for the book and the insights it will provide.

Book Overview and Purpose

  • Dave explains that the main purpose of the book is to serve as a business card and introduction to his expertise.
  • The book is divided into three sections covering redefining success, developing “softer” business skills, and strategic planning.

Relatable Modern Examples

  • Dave shares that the book features examples from younger, more modern business leaders and entrepreneurs,
  • He does this rather than the typical historical figures, to make the content more relatable and impactful for the target audience.

Key Insights from the Book

  • Dave highlights three key insights from the book:
    • redefining success beyond just financial metrics,
    • developing a growth mindset and overcoming imposter syndrome, and
    • taking a holistic approach to business planning and strategy.


Leveraging AI and Technology

  • The group discusses the potential to leverage AI technology to create an interactive experience around the book.
  • This would allow readers to have personalised conversations and get tailored insights based on the book’s content.

Transitioning from Corporate to Entrepreneurship

  • Kevin and Graham share their personal experiences of leaving corporate roles to pursue entrepreneurship, highlighting the challenges and rewards of that transition.

Closing Thoughts and Next Steps

  • The participants wrap up the discussion, expressing enthusiasm for Dave’s book and the potential opportunities to further leverage technology and AI to enhance the reader experience and generate new business leads.

Clips from the Podcast

Surrounded By Nerds

The Business Explorer – Dave’s New Book

The Unsexy Side of Business

Testimonial

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham Arrowsmith, Headshot, Co-host, The Next 100 Days Podcast, v2

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers.  MicroMailings is his new low risk, done for you marketing solution for companies seeking high net worth leads. He is also founder of MicroYES, a Partner for MeclabsAI, which combines the world’s biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.

Kevin Appleby

Kevin Appleby, Headshot, Co-host, The Next 100 Days Podcast, V2

Kevin specialises in finance transformation and implementing business change. He’s the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

 

]]>The Business Explorer – Your Route to Success

The Business Explorer is Dave Rogers’ new book. It’s out 21st November.

Summary of the Podcast

Casual Conversation

  • The participants engage in casual conversation, discussing Dave’s Lego collection and his upcoming book release.
  • hey express enthusiasm for the book and the insights it will provide.

Book Overview and Purpose

  • Dave explains that the main purpose of the book is to serve as a business card and introduction to his expertise.
  • The book is divided into three sections covering redefining success, developing “softer” business skills, and strategic planning.

Relatable Modern Examples

  • Dave shares that the book features examples from younger, more modern business leaders and entrepreneurs,
  • He does this rather than the typical historical figures, to make the content more relatable and impactful for the target audience.

Key Insights from the Book

  • Dave highlights three key insights from the book:
    • redefining success beyond just financial metrics,
    • developing a growth mindset and overcoming imposter syndrome, and
    • taking a holistic approach to business planning and strategy.


Leveraging AI and Technology

  • The group discusses the potential to leverage AI technology to create an interactive experience around the book.
  • This would allow readers to have personalised conversations and get tailored insights based on the book’s content.

Transitioning from Corporate to Entrepreneurship

  • Kevin and Graham share their personal experiences of leaving corporate roles to pursue entrepreneurship, highlighting the challenges and rewards of that transition.

Closing Thoughts and Next Steps

  • The participants wrap up the discussion, expressing enthusiasm for Dave’s book and the potential opportunities to further leverage technology and AI to enhance the reader experience and generate new business leads.

Clips from the Podcast

Surrounded By Nerds

The Business Explorer – Dave’s New Book

The Unsexy Side of Business

Testimonial

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham Arrowsmith, Headshot, Co-host, The Next 100 Days Podcast, v2

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers.  MicroMailings is his new low risk, done for you marketing solution for companies seeking high net worth leads. He is also founder of MicroYES, a Partner for MeclabsAI, which combines the world’s biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.

Kevin Appleby

Kevin Appleby, Headshot, Co-host, The Next 100 Days Podcast, V2

Kevin specialises in finance transformation and implementing business change. He’s the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

 

]]>https://thenext100days.org/?p=10188Fri, 15 Nov 2024 07:30:48 +010041:29falsefullThe Business Explorer - Your Route to Success<br /> The Business Explorer is Dave Rogers' new book. It's out 21st November.<br /> <br /> <br /> <br /> <br /> Summary of the Podcast<br /> Casual Conversation<br /> <br /> * The participants engage in casual conversation, discussing Dave's Lego collection and his upcoming book release.<br /> * hey express enthusiasm for the book and the insights it will provide.<br /> <br /> Book Overview and Purpose<br /> <br /> * Dave explains that the main purpose of the book is to serve as a business card and introduction to his expertise.<br /> * The book is divided into three sections covering redefining success, developing "softer" business skills, and strategic planning.<br /> <br /> Relatable Modern Examples<br /> <br /> * Dave shares that the book features examples from younger, more modern business leaders and entrepreneurs,<br /> * He does this rather than the typical historical figures, to make the content more relatable and impactful for the target audience.<br /> <br /> Key Insights from the Book<br /> <br /> * Dave highlights three key insights from the book:<br /> <br /> * redefining success beyond just financial metrics,<br /> * developing a growth mindset and overcoming imposter syndrome, and<br /> * taking a holistic approach to business planning and strategy.<br /> <br /> <br /> <br /> Leveraging AI and Technology<br /> <br /> * The group discusses the potential to leverage AI technology to create an interactive experience around the book.<br /> * This would allow readers to have personalised conversations and get tailored insights based on the book's content.<br /> <br /> Transitioning from Corporate to Entrepreneurship<br /> <br /> * Kevin and Graham share their personal experiences of leaving corporate roles to pursue entrepreneurship, highlighting the challenges and rewards of that transition.<br /> <br /> Closing Thoughts and Next Steps<br /> <br /> * The participants wrap up the discussion, expressing enthusiasm for Dave's book and the potential opportunities to further leverage technology and AI to enhance the reader experience and generate new business leads.<br /> <br /> Clips from the Podcast<br /> Surrounded By Nerds<br /> <br /> <a href="https://thenext100days.org/wp-content/uploads/2024/11/Dave-Rogers-Surrounded-By-Nerds.mp4">https://thenext100days.org/wp-content/uploads/2024/11/Dave-Rogers-Surrounded-By-Nerds.mp4</a><br /> <br /> The Business Explorer - Dave's New Book<br /> <br /> <a href="https://thenext100days.org/wp-content/uploads/2024/11/Dave-Rogers-The-Business-Explorer.mp4">https://thenext100days.org/wp-content/uploads/2024/11/Dave-Rogers-The-Business-Explorer.mp4</a><br /> <br /> The Unsexy Side of Business<br /> <br /> <a href="https://thenext100days.org/wp-content/uploads/2024/11/Dave-Rogers-Unsexy-Side-of-Business.mp4">https://thenext100days.org/wp-content/uploads/2024/11/Dave-Rogers-Unsexy-Side-of-Business.mp4</a><br /> Testimonial<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/11/Dave-Rogers-Testimonial-2.mp4">https://thenext100days.org/wp-content/uploads/2024/11/Dave-Rogers-Testimonial-2.mp4</a><br /> The Next 100 Days Podcast Co-Hosts<br /> Graham Arrowsmith<br /> <br /> <br /> Graham founded <a href="https://finelyfettled.co.uk/west-yorkshire-marketing-consultant/">Finely Fettled</a> ten years ago to help business owners and marketers market to affluent and high-net-worth customers.  MicroMailings is his new low risk, done for you marketing solution for companies seeking high net worth leads. He is also founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on <a href="http://linkedin.com/in/grahamarrowsmith">LinkedIn</a>.<br /> Kevin Appleby<br /> <br /> <br /> Kevin specialises in finance transformation and implementing business change.#450 – Graham Arrowsmith – MicroYES#450 – Graham Arrowsmith – MicroYESMicroYES

MicroYES is the brand name Graham Arrowsmith is using to promote his authorised partner status to promote MeclabsAI. His main focus is to bring Customer Facing Devices to businesses who want to achieve improved engagement from their websites. Graham’s MicroYES offers strategies to leverage cutting-edge AI marketing tools to elevate your brand presence.

Summary of the Podcast

Navigating time zone differences

  • Graham discusses the challenges of managing meeting schedules across different time zones.
  • Especially as Graham is about to travel to India.
  • He is considering setting all his meetings to the Indian time zone to avoid confusion.

Promoting MeclabsAI

  • Graham introduces MeclabsAI, a marketing AI tool that can analyse data and provide insights and recommendations to help businesses improve their marketing efforts.
  • He highlights how Meclabs AI is built on extensive research and experimentation, making it more powerful than typical chatbots or language models.

The MicroYes framework

  • Graham explains the “MicroYes” framework developed by MECLABS, which outlines 8 key steps in the customer decision-making process.
  • This framework is used to structure effective marketing pages and customer-facing experiences.

Upcoming India trip and customer meetings 

  • Graham discusses his upcoming trip to India, where he will be meeting with various businesses in cities like New Delhi, Mumbai, Jaipur, and Chandigarh.
  • The goal is to demonstrate MeclabsAI and in particular Customer Facing Devices (CFD) technology.

Recap and next steps

  • Graham wraps up the discussion, encouraging listeners in the target Indian cities to reach out if they are interested in meeting.
  • He also mentions that Faiza will try to create some sample CFDs for those who book a meeting ahead of the trip to showcase the technology.

Clips from the Podcast

MeclabsAI – including marketing AND finance

MeclabsAI: The Best of the Best in Marketing

 

Are Your Throwing Tries at Your Webpage?

 

4 Stages of Conversion

 

Customer Facing Devices

 

MicroYES Value Proposition

 

Get MeclabsAI Training with Flint McGlaughlin 

LINK:   https://join.meclabsai.com/mec050?fpr=2pxtl

It’s a 3 hour training starting noon Eastern Time (UK: 5pm)

The MicroYes Sequence

MicroYES

MicroYES is the brand name Graham Arrowsmith is using to promote his authorised partner status to promote MeclabsAI. His main focus is to bring Customer Facing Devices to businesses who want to achieve improved engagement from their websites. Graham’s MicroYES offers strategies to leverage cutting-edge AI marketing tools to elevate your brand presence.

Summary of the Podcast

Navigating time zone differences

  • Graham discusses the challenges of managing meeting schedules across different time zones.
  • Especially as Graham is about to travel to India.
  • He is considering setting all his meetings to the Indian time zone to avoid confusion.

Promoting MeclabsAI

  • Graham introduces MeclabsAI, a marketing AI tool that can analyse data and provide insights and recommendations to help businesses improve their marketing efforts.
  • He highlights how Meclabs AI is built on extensive research and experimentation, making it more powerful than typical chatbots or language models.

The MicroYes framework

  • Graham explains the “MicroYes” framework developed by MECLABS, which outlines 8 key steps in the customer decision-making process.
  • This framework is used to structure effective marketing pages and customer-facing experiences.

Upcoming India trip and customer meetings 

  • Graham discusses his upcoming trip to India, where he will be meeting with various businesses in cities like New Delhi, Mumbai, Jaipur, and Chandigarh.
  • The goal is to demonstrate MeclabsAI and in particular Customer Facing Devices (CFD) technology.

Recap and next steps

  • Graham wraps up the discussion, encouraging listeners in the target Indian cities to reach out if they are interested in meeting.
  • He also mentions that Faiza will try to create some sample CFDs for those who book a meeting ahead of the trip to showcase the technology.

Clips from the Podcast

MeclabsAI – including marketing AND finance

MeclabsAI: The Best of the Best in Marketing

 

Are Your Throwing Tries at Your Webpage?

 

4 Stages of Conversion

 

Customer Facing Devices

 

MicroYES Value Proposition

 

Get MeclabsAI Training with Flint McGlaughlin 

LINK:   https://join.meclabsai.com/mec050?fpr=2pxtl

It’s a 3 hour training starting noon Eastern Time (UK: 5pm)

The MicroYes Sequence

Stage MicroYes (MY) Example Corresponding Action
Connect MY1: Yes, I will pay attention. A headline that directly addresses a pressing need or desire of the target audience, such as “Achieve Your Dream Career with Advanced Data Analytics Skills.” Capturing initial interest by clearly stating what’s in it for the customer.
MY2: Yes, I will engage deeper. Content that begins to elaborate on the headline, providing a teaser of the value, such as a brief overview of how data analytics can open career opportunities. Providing more context, engaging the customer with more information on how their needs can be met.
Explain MY3: Yes, I understand the value. Detailed descriptions or demonstration videos showing the course modules, teaching methods, and potential job outcomes. Making the offer’s value clear and comprehensible.
MY4: Yes, I believe this will benefit me. Testimonials from former students now thriving in their careers, or data on employment rates post-course completion. Offering proof that strengthens belief in the offer’s effectiveness.
Persuade MY5: Yes, I genuinely desire this. Highlighting exclusive aspects of the course, like access to industry experts, that tap into deep-seated aspirations. Elevating interest to a strong desire by emphasizing unique features or benefits.
Stage MicroYes (MY) Example Corresponding Action
Connect MY1: Yes, I will pay attention. A headline that directly addresses a pressing need or desire of the target audience, such as “Achieve Your Dream Career with Advanced Data Analytics Skills.” Capturing initial interest by clearly stating what’s in it for the customer.
MY2: Yes, I will engage deeper. Content that begins to elaborate on the headline, providing a teaser of the value, such as a brief overview of how data analytics can open career opportunities. Providing more context, engaging the customer with more information on how their needs can be met.
Explain MY3: Yes, I understand the value. Detailed descriptions or demonstration videos showing the course modules, teaching methods, and potential job outcomes. Making the offer’s value clear and comprehensible.
MY4: Yes, I believe this will benefit me. Testimonials from former students now thriving in their careers, or data on employment rates post-course completion. Offering proof that strengthens belief in the offer’s effectiveness.
Persuade MY5: Yes, I genuinely desire this. Highlighting exclusive aspects of the course, like access to industry experts, that tap into deep-seated aspirations. Elevating interest to a strong desire by emphasizing unique features or benefits.
MY6: Yes, this is unique and superior to alternatives. Comparisons or infographics showing how the course delivers more value or better outcomes than other paths. Distinguishing the offer from competitors, highlighting unique selling points.
MY7: Yes, I am reassured and ready to proceed. Details on money-back guarantees, extensive FAQ sections addressing common concerns, or round-the-clock support. Alleviating potential anxieties, making the decision to proceed feel safer.
Exchange MY8: Yes, I will take the desired action (e.g., purchase, sign up). A clear, compelling call to action like “Start Your Path to a Data-Driven Career Today – Enroll Now!” accompanied by an easy registration form. Encouraging the final decision; making the exchange process as frictionless as possible.

 

Podcast Built into CFD

MicroYES, MeclabsAI, Finely Fettled, Graham Arrowsmith, Podcast inside a CFD

India

RESERVE YOUR MEETING HERE:  https://microyes.ai/CFD

NEW DELHI: The Lalit Hotel – Wednesday 13th November

MicroYES, MeclabsAI, Finely Fettled, Graham Arrowsmith, New Delhi

 

 

 

 

 

 

 

MUMBAI: ITC Maratha – Friday 13th November

MicroYES, MeclabsAI, Finely Fettled, Graham Arrowsmith, Mumbai

JAIPUR: ITC Rajputana – Monday 18th November

MicroYES, MeclabsAI, Finely Fettled, Graham Arrowsmith, Jaipur

CHANDIGARH: The Lalit – Wednesday 20th & Thursday 21st November

MicroYES, MeclabsAI, Finely Fettled, Graham Arrowsmith, Chandigarh

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham Arrowsmith, Headshot, Co-host, The Next 100 Days Podcast, v2

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers.  MicroMailings is his new low risk, done for you marketing solution for companies seeking high net worth leads. He is also founder of MicroYES, a Partner for MeclabsAI, which combines the world’s biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.

Kevin Appleby

Kevin Appleby, Headshot, Co-host, The Next 100 Days Podcast, V2

Kevin specialises in finance transformation and implementing business change. He’s the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>https://thenext100days.org/?p=10215Fri, 08 Nov 2024 07:30:09 +010055:41falsefullMicroYES<br /> MicroYES is the brand name Graham Arrowsmith is using to promote his authorised partner status to promote MeclabsAI. His main focus is to bring Customer Facing Devices to businesses who want to achieve improved engagement from their websites. Graham's MicroYES offers strategies to leverage cutting-edge AI marketing tools to elevate your brand presence.<br /> <br /> <br /> <br /> <br /> Summary of the Podcast<br /> Navigating time zone differences<br /> <br /> * Graham discusses the challenges of managing meeting schedules across different time zones.<br /> * Especially as Graham is about to travel to India.<br /> * He is considering setting all his meetings to the Indian time zone to avoid confusion.<br /> <br /> Promoting MeclabsAI<br /> <br /> * Graham introduces MeclabsAI, a marketing AI tool that can analyse data and provide insights and recommendations to help businesses improve their marketing efforts.<br /> * He highlights how Meclabs AI is built on extensive research and experimentation, making it more powerful than typical chatbots or language models.<br /> <br /> The MicroYes framework<br /> <br /> * Graham explains the "MicroYes" framework developed by MECLABS, which outlines 8 key steps in the customer decision-making process.<br /> * This framework is used to structure effective marketing pages and customer-facing experiences.<br /> <br /> Upcoming India trip and customer meetings <br /> <br /> * Graham discusses his upcoming trip to India, where he will be meeting with various businesses in cities like New Delhi, Mumbai, Jaipur, and Chandigarh.<br /> * The goal is to demonstrate MeclabsAI and in particular Customer Facing Devices (CFD) technology.<br /> <br /> Recap and next steps<br /> <br /> * Graham wraps up the discussion, encouraging listeners in the target Indian cities to reach out if they are interested in meeting.<br /> * He also mentions that Faiza will try to create some sample CFDs for those who book a meeting ahead of the trip to showcase the technology.<br /> <br /> Clips from the Podcast<br /> MeclabsAI - including marketing AND finance<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/11/Graham-Arrowsmith-MeclabsAI.mp4">https://thenext100days.org/wp-content/uploads/2024/11/Graham-Arrowsmith-MeclabsAI.mp4</a><br /> MeclabsAI: The Best of the Best in Marketing<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/11/Graham-Arrowsmith-Trained-on-10k-Experiments.mp4">https://thenext100days.org/wp-content/uploads/2024/11/Graham-Arrowsmith-Trained-on-10k-Experiments.mp4</a><br /> <br /> &nbsp;<br /> Are Your Throwing Tries at Your Webpage?<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/11/Graham-Arrowsmith-Throwing-Tries-at-the-Page.mp4">https://thenext100days.org/wp-content/uploads/2024/11/Graham-Arrowsmith-Throwing-Tries-at-the-Page.mp4</a><br /> <br /> &nbsp;<br /> 4 Stages of Conversion<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/11/Graham-Arrowsmith-4-Stages-of-Conversion.mp4">https://thenext100days.org/wp-content/uploads/2024/11/Graham-Arrowsmith-4-Stages-of-Conversion.mp4</a><br /> <br /> &nbsp;<br /> Customer Facing Devices<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/11/Graham-Arrowsmith-Customer-Facing-Devices.mp4">https://thenext100days.org/wp-content/uploads/2024/11/Graham-Arrowsmith-Customer-Facing-Devices.mp4</a><br /> <br /> &nbsp;<br /> MicroYES Value Proposition<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/11/Graham-Arrowsmith-MicroYES-Value-Proposition.mp4">https://thenext100days.org/wp-content/uploads/2024/11/Graham-Arrowsmith-MicroYES-Value-Proposition.mp4</a><br /> <br /> &nbsp;<br /> Get MeclabsAI Training with Flint McGlaughlin <br /> LINK:   <a href="https://join.meclabsai.com/mec050?fpr=2pxtl">https://join.meclabsai.com/mec050?fpr=2pxtl</a><br /> #449 – Ian Pilbeam – HR on Auto Pilot#449 – Ian Pilbeam – HR on Auto PilotHR on Auto Pilot

Ian Pilbeam left a corporate HR role in the public sector, formed his own business, The HR Dept, then made it run without him so he can travel the world

Summary of the Podcast

Introductions and technical setup

  • The meeting begins with Ian, Kevin, and Graham introducing themselves and getting their video and audio setups working.
  • They discuss some technical issues like camera orientation and lighting.

Ian’s business journey

  • Ian shares how he transitioned from a career in public sector HR to starting his own HR outsourcing business called The HR Department 10 years ago.
  • He describes the process of building the business to operate without him, including hiring talent, implementing systems, and cultivating the right company culture.

The importance of company culture

  • Ian emphasises the critical role of company culture in enabling his business to run smoothly without him.
  • He explains how he involved his team in defining the company’s core values and ensures they are actively lived by the employees.

Transitioning leadership and letting go 

  • Ian discusses the challenges of transitioning leadership and fully stepping away from the business he founded.
  • He shares how he built trust with his successor through hands-on training and scenario planning, and how events like the COVID-19 pandemic required him to temporarily step back in.

Ian’s lifestyle and travel

  • Ian describes his current lifestyle, which involves spending about a third of the year in Edinburgh, a third in Italy, and the remaining third traveling to various destinations.
  • He explains how this lifestyle is enabled by the self-sustaining nature of his HR business.

The evolving HR landscape

  • Ian discusses how the HR landscape has become more complex in recent years, with increased focus on mental health, work-from-home policies, and upcoming legislative changes.
  • He explains how this has increased demand for the outsourced HR services his company provides.

Clips from the Podcast

Escape Story

 

 

 

Testimonial

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham Arrowsmith, Headshot, Co-host, The Next 100 Days Podcast, v2

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers.  MicroMailings is his new low risk, done for you marketing solution for companies seeking high net worth leads. He is also founder of MicroYES, a Partner for MeclabsAI, which combines the world’s biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.

Kevin Appleby

Kevin Appleby, Headshot, Co-host, The Next 100 Days Podcast, V2

Kevin specialises in finance transformation and implementing business change. He’s the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>HR on Auto Pilot

Ian Pilbeam left a corporate HR role in the public sector, formed his own business, The HR Dept, then made it run without him so he can travel the world

Summary of the Podcast

Introductions and technical setup

  • The meeting begins with Ian, Kevin, and Graham introducing themselves and getting their video and audio setups working.
  • They discuss some technical issues like camera orientation and lighting.

Ian’s business journey

  • Ian shares how he transitioned from a career in public sector HR to starting his own HR outsourcing business called The HR Department 10 years ago.
  • He describes the process of building the business to operate without him, including hiring talent, implementing systems, and cultivating the right company culture.

The importance of company culture

  • Ian emphasises the critical role of company culture in enabling his business to run smoothly without him.
  • He explains how he involved his team in defining the company’s core values and ensures they are actively lived by the employees.

Transitioning leadership and letting go 

  • Ian discusses the challenges of transitioning leadership and fully stepping away from the business he founded.
  • He shares how he built trust with his successor through hands-on training and scenario planning, and how events like the COVID-19 pandemic required him to temporarily step back in.

Ian’s lifestyle and travel

  • Ian describes his current lifestyle, which involves spending about a third of the year in Edinburgh, a third in Italy, and the remaining third traveling to various destinations.
  • He explains how this lifestyle is enabled by the self-sustaining nature of his HR business.

The evolving HR landscape

  • Ian discusses how the HR landscape has become more complex in recent years, with increased focus on mental health, work-from-home policies, and upcoming legislative changes.
  • He explains how this has increased demand for the outsourced HR services his company provides.

Clips from the Podcast

Escape Story

 

 

 

Testimonial

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham Arrowsmith, Headshot, Co-host, The Next 100 Days Podcast, v2

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers.  MicroMailings is his new low risk, done for you marketing solution for companies seeking high net worth leads. He is also founder of MicroYES, a Partner for MeclabsAI, which combines the world’s biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.

Kevin Appleby

Kevin Appleby, Headshot, Co-host, The Next 100 Days Podcast, V2

Kevin specialises in finance transformation and implementing business change. He’s the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>https://thenext100days.org/?p=10135Fri, 01 Nov 2024 07:30:55 +010043:50falsefullHR on Auto Pilot<br /> Ian Pilbeam left a corporate HR role in the public sector, formed his own business, The HR Dept, then made it run without him so he can travel the world<br /> <br /> <br /> <br /> <br /> Summary of the Podcast<br /> Introductions and technical setup<br /> <br /> * The meeting begins with Ian, Kevin, and Graham introducing themselves and getting their video and audio setups working.<br /> * They discuss some technical issues like camera orientation and lighting.<br /> <br /> Ian's business journey<br /> <br /> * Ian shares how he transitioned from a career in public sector HR to starting his own HR outsourcing business called The HR Department 10 years ago.<br /> * He describes the process of building the business to operate without him, including hiring talent, implementing systems, and cultivating the right company culture.<br /> <br /> The importance of company culture<br /> <br /> * Ian emphasises the critical role of company culture in enabling his business to run smoothly without him.<br /> * He explains how he involved his team in defining the company's core values and ensures they are actively lived by the employees.<br /> <br /> Transitioning leadership and letting go <br /> <br /> * Ian discusses the challenges of transitioning leadership and fully stepping away from the business he founded.<br /> * He shares how he built trust with his successor through hands-on training and scenario planning, and how events like the COVID-19 pandemic required him to temporarily step back in.<br /> <br /> Ian's lifestyle and travel<br /> <br /> * Ian describes his current lifestyle, which involves spending about a third of the year in Edinburgh, a third in Italy, and the remaining third traveling to various destinations.<br /> * He explains how this lifestyle is enabled by the self-sustaining nature of his HR business.<br /> <br /> The evolving HR landscape<br /> <br /> * Ian discusses how the HR landscape has become more complex in recent years, with increased focus on mental health, work-from-home policies, and upcoming legislative changes.<br /> * He explains how this has increased demand for the outsourced HR services his company provides.<br /> <br /> Clips from the Podcast<br /> Escape Story<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/10/Ian-Pilbeam-Escape-Story.mp4">https://thenext100days.org/wp-content/uploads/2024/10/Ian-Pilbeam-Escape-Story.mp4</a><br /> <br /> &nbsp;<br /> <br /> &nbsp;<br /> <br /> &nbsp;<br /> Testimonial<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/10/Ian-Pilbeam-Testimonial.mp4">https://thenext100days.org/wp-content/uploads/2024/10/Ian-Pilbeam-Testimonial.mp4</a><br /> The Next 100 Days Podcast Co-Hosts<br /> Graham Arrowsmith<br /> <br /> <br /> Graham founded <a href="https://finelyfettled.co.uk/west-yorkshire-marketing-consultant/">Finely Fettled</a> ten years ago to help business owners and marketers market to affluent and high-net-worth customers.  MicroMailings is his new low risk, done for you marketing solution for companies seeking high net worth leads. He is also founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on <a href="http://linkedin.com/in/grahamarrowsmith">LinkedIn</a>.<br /> Kevin Appleby<br /> <br /> <br /> Kevin specialises in finance transformation and implementing business change. He's the COO of <a href="https://www.growcfo.net">GrowCFO, </a>which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on <a href="https://www.linkedin.com/in/kevin-appleby-295417a/">LinkedIn </a>and at <a href="http://www.kevinappleby.com">kevinappleby.com</a><br /> <br />#448 – John Keedwell – Epics Academy#448 – John Keedwell – Epics AcademyEpics Academy

John works as Director of Photography, and is the chief facilitator of the training courses throughout the Epics Academy Ltd.

Summary of the Podcast

Overcoming camera shyness

  • John discusses how people often feel self-conscious or nervous when speaking on camera.
  • This is due to perceptions of how they look and sound compared to how they see themselves.
  • He provides strategies to help people get comfortable being on camera, such as focusing on the purpose of the content rather than worrying about appearance.

Practical tips for on-camera presence

  • John shares technical tips for improving on-camera presence.
  • These include
    • proper lighting
    • camera positioning,
    • and using an autocue or teleprompter effectively.

  • He emphasises the importance of practicing and developing a natural, conversational style when speaking to the camera.

Leveraging video for content creation

  • The group discusses the growing importance of video for content creation and sharing knowledge.
  • John advises breaking down content into concise, focused segments rather than long, rambling presentations.
  • He encourages using video as a medium to effectively communicate and teach.

Recap and next steps

  • The hosts wrap up the discussion, thanking John for his insights and providing a link to his training program for those interested in improving their on-camera skills.

Clips from the Podcast

How You See Yourself

Paper over the Cracks with Short Cuts

 

Testimonial

Not quite what John meant about filler roll?

 

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham Arrowsmith, Headshot, Co-host, The Next 100 Days Podcast, v2

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers.  MicroMailings is his new low risk, done for you marketing solution for companies seeking high net worth leads. He is also founder of MicroYES, a Partner for MeclabsAI, which combines the world’s biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.

Kevin Appleby

Kevin Appleby, Headshot, Co-host, The Next 100 Days Podcast, V2

Kevin specialises in finance transformation and implementing business change. He’s the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>Epics Academy

John works as Director of Photography, and is the chief facilitator of the training courses throughout the Epics Academy Ltd.

Summary of the Podcast

Overcoming camera shyness

  • John discusses how people often feel self-conscious or nervous when speaking on camera.
  • This is due to perceptions of how they look and sound compared to how they see themselves.
  • He provides strategies to help people get comfortable being on camera, such as focusing on the purpose of the content rather than worrying about appearance.

Practical tips for on-camera presence

  • John shares technical tips for improving on-camera presence.
  • These include
    • proper lighting
    • camera positioning,
    • and using an autocue or teleprompter effectively.

  • He emphasises the importance of practicing and developing a natural, conversational style when speaking to the camera.

Leveraging video for content creation

  • The group discusses the growing importance of video for content creation and sharing knowledge.
  • John advises breaking down content into concise, focused segments rather than long, rambling presentations.
  • He encourages using video as a medium to effectively communicate and teach.

Recap and next steps

  • The hosts wrap up the discussion, thanking John for his insights and providing a link to his training program for those interested in improving their on-camera skills.

Clips from the Podcast

How You See Yourself

Paper over the Cracks with Short Cuts

 

Testimonial

Not quite what John meant about filler roll?

 

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham Arrowsmith, Headshot, Co-host, The Next 100 Days Podcast, v2

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers.  MicroMailings is his new low risk, done for you marketing solution for companies seeking high net worth leads. He is also founder of MicroYES, a Partner for MeclabsAI, which combines the world’s biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.

Kevin Appleby

Kevin Appleby, Headshot, Co-host, The Next 100 Days Podcast, V2

Kevin specialises in finance transformation and implementing business change. He’s the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>https://thenext100days.org/?p=10132Fri, 25 Oct 2024 06:30:21 +010052:37falsefullEpics Academy<br /> John works as Director of Photography, and is the chief facilitator of the training courses throughout the Epics Academy Ltd.<br /> <br /> <br /> <br /> <br /> Summary of the Podcast<br /> Overcoming camera shyness<br /> <br /> * John discusses how people often feel self-conscious or nervous when speaking on camera.<br /> * This is due to perceptions of how they look and sound compared to how they see themselves.<br /> * He provides strategies to help people get comfortable being on camera, such as focusing on the purpose of the content rather than worrying about appearance.<br /> <br /> Practical tips for on-camera presence<br /> <br /> * John shares technical tips for improving on-camera presence.<br /> * These include<br /> <br /> * proper lighting<br /> * camera positioning,<br /> * and using an autocue or teleprompter effectively.<br /> <br /> <br /> * He emphasises the importance of practicing and developing a natural, conversational style when speaking to the camera.<br /> <br /> Leveraging video for content creation<br /> <br /> * The group discusses the growing importance of video for content creation and sharing knowledge.<br /> * John advises breaking down content into concise, focused segments rather than long, rambling presentations.<br /> * He encourages using video as a medium to effectively communicate and teach.<br /> <br /> Recap and next steps<br /> <br /> * The hosts wrap up the discussion, thanking John for his insights and providing a link to his training program for those interested in improving their on-camera skills.<br /> <br /> Clips from the Podcast<br /> How You See Yourself<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/10/John-Keedwell-How-You-See-Yourself.mp4">https://thenext100days.org/wp-content/uploads/2024/10/John-Keedwell-How-You-See-Yourself.mp4</a><br /> Paper over the Cracks with Short Cuts<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/10/John-Keedwell-Fillers.mp4">https://thenext100days.org/wp-content/uploads/2024/10/John-Keedwell-Fillers.mp4</a><br /> <br /> &nbsp;<br /> Testimonial<br /> Not quite what John meant about filler roll?<br /> <br /> <a href="https://thenext100days.org/wp-content/uploads/2024/10/John-Keedwell-Testimonial.mp4">https://thenext100days.org/wp-content/uploads/2024/10/John-Keedwell-Testimonial.mp4</a><br /> <br /> &nbsp;<br /> The Next 100 Days Podcast Co-Hosts<br /> Graham Arrowsmith<br /> <br /> <br /> Graham founded <a href="https://finelyfettled.co.uk/west-yorkshire-marketing-consultant/">Finely Fettled</a> ten years ago to help business owners and marketers market to affluent and high-net-worth customers.  MicroMailings is his new low risk, done for you marketing solution for companies seeking high net worth leads. He is also founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on <a href="http://linkedin.com/in/grahamarrowsmith">LinkedIn</a>.<br /> Kevin Appleby<br /> <br /> <br /> Kevin specialises in finance transformation and implementing business change. He's the COO of <a href="https://www.growcfo.net">GrowCFO, </a>which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on <a href="https://www.linkedin.com/in/kevin-appleby-295417a/">LinkedIn </a>and at <a href="http://www.kevinappleby.com">kevinappleby.com</a><br /> <br />#447 – Steven Selengut – The Retirement Income Coach#447 – Steven Selengut – The Retirement Income CoachThe Retirement Income Coach

Steve Selengut is the retirement income coach. He has a different approach to retirement income, so if you are nearing that age, listen up!

Summary of the Podcast

Retirement income coach

  • Steve, Kevin, and Graham discuss retirement planning and investment strategies.
  • Steve shares his approach of focusing on generating consistent income from a diversified portfolio of high-quality income-producing securities, rather than chasing market growth.
  • He explains the benefits of this approach, including being able to sleep well at night regardless of market fluctuations.

Closed-end funds as investment vehicles

  • Steve describes his use of closed-end funds as the core of his retirement income strategy.
  • He highlights their advantages, such as consistent dividend payments, diversification, and professional management.
  • Then he discusses how he vets and selects the funds to build a portfolio tailored to his clients’ needs.

Profit-taking and reinvestment

  • Steve emphasises the importance of regularly taking profits on investments that have appreciated.
  • This is rather than holding on in hopes of further gains.
  • He explains how this allows him to reinvest at lower prices and grow his income stream over time.
  • It’s a strategy that has provided a more stable and reliable source of retirement funds.

Challenges with traditional financial advice

  • Steve critiques the traditional investment advice model
  • That’s where financial advisors are incentivised to grow assets under management rather than focus on generating consistent income.
  • He contrasts this with his approach of prioritising income and profit-taking to better serve his clients’ retirement needs.

Retirement income coaching business

  • Steve discusses his transition from managing money for clients to now coaching and mentoring other financial professionals on his income-focused investment approach.
  • He explains how he helps them implement his strategies and provide similar services to their own clients.

Potential impact on homelessness

  • When asked about what change he would like to make in the world, Steve expresses a desire to see an end to homelessness.
  • If he could he would use his wealth and influence to address this issue if he had the means to do so.

Recap and next steps

  • The hosts, Graham and Kevin, summarise the key insights from the discussion and express their interest in learning more about Steve’s retirement income strategies.
  • Kevin wanted to get his book “Retirement Money Secrets.”

Clips from the Podcast

The Whole Thing

Designed Portfolios

Take Profits

 

Testimonial

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham Arrowsmith, Headshot, Co-host, The Next 100 Days Podcast, v2

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers.  MicroMailings is his new low risk, done for you marketing solution for companies seeking high net worth leads. He is also founder of MicroYES, a Partner for MeclabsAI, which combines the world’s biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.

Kevin Appleby

Kevin Appleby, Headshot, Co-host, The Next 100 Days Podcast, V2

Kevin specialises in finance transformation and implementing business change. He’s the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>The Retirement Income Coach

Steve Selengut is the retirement income coach. He has a different approach to retirement income, so if you are nearing that age, listen up!

Summary of the Podcast

Retirement income coach

  • Steve, Kevin, and Graham discuss retirement planning and investment strategies.
  • Steve shares his approach of focusing on generating consistent income from a diversified portfolio of high-quality income-producing securities, rather than chasing market growth.
  • He explains the benefits of this approach, including being able to sleep well at night regardless of market fluctuations.

Closed-end funds as investment vehicles

  • Steve describes his use of closed-end funds as the core of his retirement income strategy.
  • He highlights their advantages, such as consistent dividend payments, diversification, and professional management.
  • Then he discusses how he vets and selects the funds to build a portfolio tailored to his clients’ needs.

Profit-taking and reinvestment

  • Steve emphasises the importance of regularly taking profits on investments that have appreciated.
  • This is rather than holding on in hopes of further gains.
  • He explains how this allows him to reinvest at lower prices and grow his income stream over time.
  • It’s a strategy that has provided a more stable and reliable source of retirement funds.

Challenges with traditional financial advice

  • Steve critiques the traditional investment advice model
  • That’s where financial advisors are incentivised to grow assets under management rather than focus on generating consistent income.
  • He contrasts this with his approach of prioritising income and profit-taking to better serve his clients’ retirement needs.

Retirement income coaching business

  • Steve discusses his transition from managing money for clients to now coaching and mentoring other financial professionals on his income-focused investment approach.
  • He explains how he helps them implement his strategies and provide similar services to their own clients.

Potential impact on homelessness

  • When asked about what change he would like to make in the world, Steve expresses a desire to see an end to homelessness.
  • If he could he would use his wealth and influence to address this issue if he had the means to do so.

Recap and next steps

  • The hosts, Graham and Kevin, summarise the key insights from the discussion and express their interest in learning more about Steve’s retirement income strategies.
  • Kevin wanted to get his book “Retirement Money Secrets.”

Clips from the Podcast

The Whole Thing

Designed Portfolios

Take Profits

 

Testimonial

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham Arrowsmith, Headshot, Co-host, The Next 100 Days Podcast, v2

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers.  MicroMailings is his new low risk, done for you marketing solution for companies seeking high net worth leads. He is also founder of MicroYES, a Partner for MeclabsAI, which combines the world’s biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.

Kevin Appleby

Kevin Appleby, Headshot, Co-host, The Next 100 Days Podcast, V2

Kevin specialises in finance transformation and implementing business change. He’s the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>https://thenext100days.org/?p=10087Fri, 18 Oct 2024 06:30:33 +010046:41falsefullThe Retirement Income Coach<br /> Steve Selengut is the retirement income coach. He has a different approach to retirement income, so if you are nearing that age, listen up!<br /> <br /> <br /> <br /> <br /> Summary of the Podcast<br /> Retirement income coach<br /> <br /> * Steve, Kevin, and Graham discuss retirement planning and investment strategies.<br /> * Steve shares his approach of focusing on generating consistent income from a diversified portfolio of high-quality income-producing securities, rather than chasing market growth.<br /> * He explains the benefits of this approach, including being able to sleep well at night regardless of market fluctuations.<br /> <br /> Closed-end funds as investment vehicles<br /> <br /> * Steve describes his use of closed-end funds as the core of his retirement income strategy.<br /> * He highlights their advantages, such as consistent dividend payments, diversification, and professional management.<br /> * Then he discusses how he vets and selects the funds to build a portfolio tailored to his clients' needs.<br /> <br /> Profit-taking and reinvestment<br /> <br /> * Steve emphasises the importance of regularly taking profits on investments that have appreciated.<br /> * This is rather than holding on in hopes of further gains.<br /> * He explains how this allows him to reinvest at lower prices and grow his income stream over time.<br /> * It's a strategy that has provided a more stable and reliable source of retirement funds.<br /> <br /> Challenges with traditional financial advice<br /> <br /> * Steve critiques the traditional investment advice model<br /> * That's where financial advisors are incentivised to grow assets under management rather than focus on generating consistent income.<br /> * He contrasts this with his approach of prioritising income and profit-taking to better serve his clients' retirement needs.<br /> <br /> Retirement income coaching business<br /> <br /> * Steve discusses his transition from managing money for clients to now coaching and mentoring other financial professionals on his income-focused investment approach.<br /> * He explains how he helps them implement his strategies and provide similar services to their own clients.<br /> <br /> Potential impact on homelessness<br /> <br /> * When asked about what change he would like to make in the world, Steve expresses a desire to see an end to homelessness.<br /> * If he could he would use his wealth and influence to address this issue if he had the means to do so.<br /> <br /> Recap and next steps<br /> <br /> * The hosts, Graham and Kevin, summarise the key insights from the discussion and express their interest in learning more about Steve's retirement income strategies.<br /> * Kevin wanted to get his book "Retirement Money Secrets."<br /> <br /> Clips from the Podcast<br /> The Whole Thing<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/10/Steve-Selengut-The-Whole-Thing.mp4">https://thenext100days.org/wp-content/uploads/2024/10/Steve-Selengut-The-Whole-Thing.mp4</a><br /> Designed Portfolios<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/10/Steve-Selengut-Portfolio-Design.mp4">https://thenext100days.org/wp-content/uploads/2024/10/Steve-Selengut-Portfolio-Design.mp4</a><br /> Take Profits<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/10/Steve-Selengut-Take-Profits.mp4">https://thenext100days.org/wp-content/uploads/2024/10/Steve-Selengut-Take-Profits.mp4</a><br /> <br /> &nbsp;<br /> Testimonial<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/10/Steve-Selengut-Testimonial-1.mp4">https://thenext100days.org/wp-content/uploads/2024/10/Steve-Selengut-Testimonial-1.mp4</a><br /> The Next 100 Days Podcast Co-Hosts<br /> Graham Arrowsmith<br /> <br /> <br /> Graham founded <a href="https://finelyfettled.co.#446 – Dida Clifton – The Office Squad#446 – Dida Clifton – The Office SquadThe Office Squad

The Office Squad was founded by Dida Clifton, a former military staffer. Her husband flies F-15 jets. You can pick up on the methods and standards founded on a life of service. She’s now putting these to good work in this back end company mostly based out of Las Vegas.

Summary of the Podcast

Dida’s military background and entrepreneurial journey

  • Dida shared her background of serving in the US Air Force.
  • She worked in operations for an F-15 fighter squadron.
  • After leaving the military, she started a bookkeeping business from home while raising her two daughters.
  • Over time, the business grew into a full-service back office support company called The Office Squad.
  • The Office Squad currently has two offices and 13 employees.

The Office Squad’s unique service model

  • Dida explained The Office Squad’s membership-based pricing model, where clients pay a flat monthly fee for a suite of services including bookkeeping, phone answering, mail handling, and more.
  • The company focuses on providing a consistent, high-quality experience and has developed proprietary systems and processes to ensure accountability and efficiency.

Scaling through franchising

  • Dida discussed her plans to expand The Office Squad through a franchising model.
  • This leverages the company’s operational systems and training programs.
  • She aims to open franchises across Texas first, then potentially expand to other parts of the US and eventually internationally.

Importance of company culture and client fit

  • Dida emphasised the importance of maintaining a strong company culture.
  • That means only working with clients who are a good fit.
  • She shared that The Office Squad has a 3-month onboarding period to ensure alignment, and they are not afraid to part ways with clients who are not a good match.

Embracing technology and AI 

  • Dida expressed a positive outlook on the role of technology and AI in supporting The Office Squad’s operations.
  • She discussed using AI tools like QuickBooks AI to streamline bookkeeping tasks, while maintaining human oversight to ensure accuracy.

Recap and closing thoughts

  • Graham and Kevin praised Dida’s entrepreneurial spirit and the success of The Office Squad, noting her military background and focus on company culture as key factors in the business’s growth.

Clips from the Podcast

First Client Won By Fax

Franchise

Testimonial 

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham Arrowsmith, Headshot, Co-host, The Next 100 Days Podcast, v2

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers.  MicroMailings is his new low risk, done for you marketing solution for companies seeking high net worth leads. He is also founder of MicroYES, a Partner for MeclabsAI, which combines the world’s biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.

 

Kevin Appleby

Kevin Appleby, Headshot, Co-host, The Next 100 Days Podcast, V2

Kevin specialises in finance transformation and implementing business change. He’s the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>The Office Squad

The Office Squad was founded by Dida Clifton, a former military staffer. Her husband flies F-15 jets. You can pick up on the methods and standards founded on a life of service. She’s now putting these to good work in this back end company mostly based out of Las Vegas.

Summary of the Podcast

Dida’s military background and entrepreneurial journey

  • Dida shared her background of serving in the US Air Force.
  • She worked in operations for an F-15 fighter squadron.
  • After leaving the military, she started a bookkeeping business from home while raising her two daughters.
  • Over time, the business grew into a full-service back office support company called The Office Squad.
  • The Office Squad currently has two offices and 13 employees.

The Office Squad’s unique service model

  • Dida explained The Office Squad’s membership-based pricing model, where clients pay a flat monthly fee for a suite of services including bookkeeping, phone answering, mail handling, and more.
  • The company focuses on providing a consistent, high-quality experience and has developed proprietary systems and processes to ensure accountability and efficiency.

Scaling through franchising

  • Dida discussed her plans to expand The Office Squad through a franchising model.
  • This leverages the company’s operational systems and training programs.
  • She aims to open franchises across Texas first, then potentially expand to other parts of the US and eventually internationally.

Importance of company culture and client fit

  • Dida emphasised the importance of maintaining a strong company culture.
  • That means only working with clients who are a good fit.
  • She shared that The Office Squad has a 3-month onboarding period to ensure alignment, and they are not afraid to part ways with clients who are not a good match.

Embracing technology and AI 

  • Dida expressed a positive outlook on the role of technology and AI in supporting The Office Squad’s operations.
  • She discussed using AI tools like QuickBooks AI to streamline bookkeeping tasks, while maintaining human oversight to ensure accuracy.

Recap and closing thoughts

  • Graham and Kevin praised Dida’s entrepreneurial spirit and the success of The Office Squad, noting her military background and focus on company culture as key factors in the business’s growth.

Clips from the Podcast

First Client Won By Fax

Franchise

Testimonial 

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham Arrowsmith, Headshot, Co-host, The Next 100 Days Podcast, v2

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers.  MicroMailings is his new low risk, done for you marketing solution for companies seeking high net worth leads. He is also founder of MicroYES, a Partner for MeclabsAI, which combines the world’s biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.

 

Kevin Appleby

Kevin Appleby, Headshot, Co-host, The Next 100 Days Podcast, V2

Kevin specialises in finance transformation and implementing business change. He’s the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>https://thenext100days.org/?p=10081Fri, 11 Oct 2024 06:30:29 +010045:11falsefullThe Office Squad<br /> The Office Squad was founded by Dida Clifton, a former military staffer. Her husband flies F-15 jets. You can pick up on the methods and standards founded on a life of service. She's now putting these to good work in this back end company mostly based out of Las Vegas.<br /> <br /> <br /> <br /> <br /> Summary of the Podcast<br /> Dida's military background and entrepreneurial journey<br /> <br /> * Dida shared her background of serving in the US Air Force.<br /> * She worked in operations for an F-15 fighter squadron.<br /> * After leaving the military, she started a bookkeeping business from home while raising her two daughters.<br /> * Over time, the business grew into a full-service back office support company called The Office Squad.<br /> * The Office Squad currently has two offices and 13 employees.<br /> <br /> The Office Squad's unique service model<br /> <br /> * Dida explained The Office Squad's membership-based pricing model, where clients pay a flat monthly fee for a suite of services including bookkeeping, phone answering, mail handling, and more.<br /> * The company focuses on providing a consistent, high-quality experience and has developed proprietary systems and processes to ensure accountability and efficiency.<br /> <br /> Scaling through franchising<br /> <br /> * Dida discussed her plans to expand The Office Squad through a franchising model.<br /> * This leverages the company's operational systems and training programs.<br /> * She aims to open franchises across Texas first, then potentially expand to other parts of the US and eventually internationally.<br /> <br /> Importance of company culture and client fit<br /> <br /> * Dida emphasised the importance of maintaining a strong company culture.<br /> * That means only working with clients who are a good fit.<br /> * She shared that The Office Squad has a 3-month onboarding period to ensure alignment, and they are not afraid to part ways with clients who are not a good match.<br /> <br /> Embracing technology and AI <br /> <br /> * Dida expressed a positive outlook on the role of technology and AI in supporting The Office Squad's operations.<br /> * She discussed using AI tools like QuickBooks AI to streamline bookkeeping tasks, while maintaining human oversight to ensure accuracy.<br /> <br /> Recap and closing thoughts<br /> <br /> * Graham and Kevin praised Dida's entrepreneurial spirit and the success of The Office Squad, noting her military background and focus on company culture as key factors in the business's growth.<br /> <br /> Clips from the Podcast<br /> First Client Won By Fax<br /> <br /> <a href="https://thenext100days.org/wp-content/uploads/2024/10/Dida-Clifton-First-Client-by-Fax.mp4">https://thenext100days.org/wp-content/uploads/2024/10/Dida-Clifton-First-Client-by-Fax.mp4</a><br /> <br /> Franchise<br /> <br /> <a href="https://thenext100days.org/wp-content/uploads/2024/10/Dida-Clifton-Franchise.mp4">https://thenext100days.org/wp-content/uploads/2024/10/Dida-Clifton-Franchise.mp4</a><br /> Testimonial <br /> <a href="https://thenext100days.org/wp-content/uploads/2024/10/Dida-Clifton-Testimonial.mp4">https://thenext100days.org/wp-content/uploads/2024/10/Dida-Clifton-Testimonial.mp4</a><br /> The Next 100 Days Podcast Co-Hosts<br /> Graham Arrowsmith<br /> <br /> <br /> Graham founded <a href="https://finelyfettled.co.uk/west-yorkshire-marketing-consultant/">Finely Fettled</a> ten years ago to help business owners and marketers market to affluent and high-net-worth customers.  MicroMailings is his new low risk, done for you marketing solution for companies seeking high net worth leads. He is also founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on <a href="http://linkedin.com/in/grahamarrowsmith">LinkedIn</a>.<br /> <br /> #445 – Michael Barbarita – Optimising Business Strategy#445 – Michael Barbarita – Optimising Business StrategyOptimising Business Strategy

Michael Barbarita focuses on optimising business strategy by providing more freedom of time for entrepreneurs & small business owners. How is this time won back? Michael shares the strategies that you need to understand to ensure you are optimising Business strategy in your organisation.

Summary of the Podcast

Introductions and background

  • Graham and Kevin introduce the podcast and welcome guest Michael Barbarita, who is a co-author of a book on powerful business strategies.
  • Michael provides background on his experience owning and operating various businesses:
    • A ski retail store,
    • A frozen cookie dough manufacturing company, and
    • An outpatient rehab facility.


Successful business strategies

  • Michael explains that the key difference between his successful and unsuccessful businesses was the business strategies he implemented.
  • In the ski and cookie dough businesses, he used strategies his competitors were not doing, like a “ski guarantee” that allowed customers to return skis they didn’t like.
  • In the rehab facility, he used strategies his competitors were using, which ultimately led to its failure.

The conversion formula

  • Michael introduces the “conversion formula”
  • It’s 4-part process for crafting effective marketing and sales messaging that captivates, fascinates, educates, and compels the customer.
  • He explains the importance of understanding the customer avatar and their specific problems.
  • Additionally, he stressed creating a compelling offer with elements like scarcity, risk reversal, and added value.

Applying the strategies as a CFO

  • Kevin and Graham discuss how Michael’s background as a CFO and his strategic approach to business could be valuable for CFOs and finance professionals.
  • Michael explains how he would introduce the conversion formula and other strategic concepts to clients when working as a fractional CFO.

Wrap-up and next steps

  • The conversation concludes with Graham and Kevin thanking Michael for being a great guest, and Michael providing his website (https://nextstepcfo.net) for listeners to learn more about his services.

Clips from the Podcast

Popcorn

 

Horror Tie

 

Strategic NOT Tactical

 

Testimonial 

 

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham Arrowsmith, Headshot, Co-host, The Next 100 Days Podcast, v2

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers.  MicroMailings is his new low risk, done for you marketing solution for companies seeking high net worth leads. He is also founder of MicroYES, a Partner for MeclabsAI, which combines the world’s biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.

 

Kevin Appleby

Kevin Appleby, Headshot, Co-host, The Next 100 Days Podcast, V2

Kevin specialises in finance transformation and implementing business change. He’s the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>Optimising Business Strategy

Michael Barbarita focuses on optimising business strategy by providing more freedom of time for entrepreneurs & small business owners. How is this time won back? Michael shares the strategies that you need to understand to ensure you are optimising Business strategy in your organisation.

Summary of the Podcast

Introductions and background

  • Graham and Kevin introduce the podcast and welcome guest Michael Barbarita, who is a co-author of a book on powerful business strategies.
  • Michael provides background on his experience owning and operating various businesses:
    • A ski retail store,
    • A frozen cookie dough manufacturing company, and
    • An outpatient rehab facility.


Successful business strategies

  • Michael explains that the key difference between his successful and unsuccessful businesses was the business strategies he implemented.
  • In the ski and cookie dough businesses, he used strategies his competitors were not doing, like a “ski guarantee” that allowed customers to return skis they didn’t like.
  • In the rehab facility, he used strategies his competitors were using, which ultimately led to its failure.

The conversion formula

  • Michael introduces the “conversion formula”
  • It’s 4-part process for crafting effective marketing and sales messaging that captivates, fascinates, educates, and compels the customer.
  • He explains the importance of understanding the customer avatar and their specific problems.
  • Additionally, he stressed creating a compelling offer with elements like scarcity, risk reversal, and added value.

Applying the strategies as a CFO

  • Kevin and Graham discuss how Michael’s background as a CFO and his strategic approach to business could be valuable for CFOs and finance professionals.
  • Michael explains how he would introduce the conversion formula and other strategic concepts to clients when working as a fractional CFO.

Wrap-up and next steps

  • The conversation concludes with Graham and Kevin thanking Michael for being a great guest, and Michael providing his website (https://nextstepcfo.net) for listeners to learn more about his services.

Clips from the Podcast

Popcorn

 

Horror Tie

 

Strategic NOT Tactical

 

Testimonial 

 

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham Arrowsmith, Headshot, Co-host, The Next 100 Days Podcast, v2

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers.  MicroMailings is his new low risk, done for you marketing solution for companies seeking high net worth leads. He is also founder of MicroYES, a Partner for MeclabsAI, which combines the world’s biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.

 

Kevin Appleby

Kevin Appleby, Headshot, Co-host, The Next 100 Days Podcast, V2

Kevin specialises in finance transformation and implementing business change. He’s the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>https://thenext100days.org/?p=10071Fri, 04 Oct 2024 06:30:10 +010035:19falsefullOptimising Business Strategy<br /> Michael Barbarita focuses on optimising business strategy by providing more freedom of time for entrepreneurs &amp; small business owners. How is this time won back? Michael shares the strategies that you need to understand to ensure you are optimising Business strategy in your organisation.<br /> <br /> <br /> <br /> <br /> Summary of the Podcast<br /> Introductions and background<br /> <br /> * Graham and Kevin introduce the podcast and welcome guest Michael Barbarita, who is a co-author of a book on powerful business strategies.<br /> * Michael provides background on his experience owning and operating various businesses:<br /> <br /> * A ski retail store,<br /> * A frozen cookie dough manufacturing company, and<br /> * An outpatient rehab facility.<br /> <br /> <br /> <br /> Successful business strategies<br /> <br /> * Michael explains that the key difference between his successful and unsuccessful businesses was the business strategies he implemented.<br /> * In the ski and cookie dough businesses, he used strategies his competitors were not doing, like a "ski guarantee" that allowed customers to return skis they didn't like.<br /> * In the rehab facility, he used strategies his competitors were using, which ultimately led to its failure.<br /> <br /> The conversion formula<br /> <br /> * Michael introduces the "conversion formula"<br /> * It's 4-part process for crafting effective marketing and sales messaging that captivates, fascinates, educates, and compels the customer.<br /> * He explains the importance of understanding the customer avatar and their specific problems.<br /> * Additionally, he stressed creating a compelling offer with elements like scarcity, risk reversal, and added value.<br /> <br /> Applying the strategies as a CFO<br /> <br /> * Kevin and Graham discuss how Michael's background as a CFO and his strategic approach to business could be valuable for CFOs and finance professionals.<br /> * Michael explains how he would introduce the conversion formula and other strategic concepts to clients when working as a fractional CFO.<br /> <br /> Wrap-up and next steps<br /> <br /> * The conversation concludes with Graham and Kevin thanking Michael for being a great guest, and Michael providing his website (<a href="https://nextstepcfo.net">https://nextstepcfo.net</a>) for listeners to learn more about his services.<br /> <br /> Clips from the Podcast<br /> Popcorn<br /> <br /> <a href="https://thenext100days.org/wp-content/uploads/2024/09/Michael-Barbarita-Popcorn.mp4">https://thenext100days.org/wp-content/uploads/2024/09/Michael-Barbarita-Popcorn.mp4</a><br /> <br /> &nbsp;<br /> <br /> Horror Tie<br /> <br /> <a href="https://thenext100days.org/wp-content/uploads/2024/09/Michael-Barbarita-Horror-Tie.mp4">https://thenext100days.org/wp-content/uploads/2024/09/Michael-Barbarita-Horror-Tie.mp4</a><br /> <br /> &nbsp;<br /> <br /> Strategic NOT Tactical<br /> <br /> <a href="https://thenext100days.org/wp-content/uploads/2024/09/Michael-Barbarita-Strategic-not-tactical.mp4">https://thenext100days.org/wp-content/uploads/2024/09/Michael-Barbarita-Strategic-not-tactical.mp4</a><br /> <br /> &nbsp;<br /> Testimonial <br /> <a href="https://thenext100days.org/wp-content/uploads/2024/09/Michael-Barbarita-Testimonial.mp4">https://thenext100days.org/wp-content/uploads/2024/09/Michael-Barbarita-Testimonial.mp4</a><br /> <br /> &nbsp;<br /> The Next 100 Days Podcast Co-Hosts<br /> Graham Arrowsmith<br /> <br /> <br /> Graham founded <a href="https://finelyfettled.co.uk/west-yorkshire-marketing-consultant/">Finely Fettled</a> ten years ago to help business owners and marketers market to affluent and high-net-worth customers.  MicroMailings is his new low risk, done for you marketing solution for companies seeking high net worth leads. He is also founder of MicroYES, a Partner for MeclabsAI,#444 – Samuel Gordon & Marc Mouannes – Tequila Cask Investment#444 – Samuel Gordon & Marc Mouannes – Tequila Cask InvestmentTequila Cask Investment

Samuel Gordon and Marc Mouannes co-founded GORDON PWC to bring a new way to invest in Whiskey and Tequila cask investment.

Summary of the Podcast

Introductions and background

  • Graham and Kevin welcome Samuel Gordon and Marc Mouannes, partners at Gordon PWC.
  • They discuss their new tequila cask investment product.
  • Samuel and Marc share how they met and their backgrounds in the whiskey and alternative investment industries.

Tequila cask investment overview

  • Samuel and Marc provide an overview of their tequila cask investment product.
  • It involves purchasing unaged “blanco” tequila and aging it in oak casks for 3 years to produce a higher-quality “extra anejo” tequila.
  • They highlight the potential for 14-15% annual returns.
  • There is a shorter 3-year investment term compared to whiskey.
  • It’s also another investor route to diversification and inflation hedging.

Market dynamics and demand

  • The discussion covers the current and projected growth in global tequila demand.
  • It is especially growing fast in North America, Europe, and Asia.
  • This is driven by the influence of celebrity brands.
  • Samuel and Marc explain how the scarcity of aged tequila and consumer preferences for higher-quality products contribute to the investment opportunity.

Investment process and risks

  • Samuel and Marc outline the investment process.
  • This includes how they pre-sell the aged tequila to distilleries and wholesalers to provide investors with a guaranteed exit price.
  • They also discuss the key risks, such as Agave price fluctuations and asset security, and how they mitigate these through insurance and other measures.

Tax benefits and investor profile

  • The conversation touches on the UK tax benefits of cask investments as wasting assets.
  • The typical investor profile – affluent individuals looking to diversify their portfolios and hedge against inflation, often in the 40-45 age range.

Recap and next steps

  • Graham and Kevin wrap up the discussion, reiterating that they are not providing investment advice.
  • Rather they are highlighting an interesting alternative investment opportunity for listeners to further research.
  • They encourage listeners to connect with Samuel and Marc to learn more about the tequila cask investment product.

Clips from the Podcast

It’s a 3 Year Investment Term!

14% per annum

 

Testimonial 

Samuel Gordon

 

Marc Mouannes

 

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham Arrowsmith, Headshot, Co-host, The Next 100 Days Podcast, v2

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers.  MicroMailings is his new low risk, done for you marketing solution for companies seeking high net worth leads. He is also founder of MicroYES, a Partner for MeclabsAI, which combines the world’s biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.

 

Kevin Appleby

Kevin Appleby, Headshot, Co-host, The Next 100 Days Podcast, V2

Kevin specialises in finance transformation and implementing business change. He’s the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>Tequila Cask Investment

Samuel Gordon and Marc Mouannes co-founded GORDON PWC to bring a new way to invest in Whiskey and Tequila cask investment.

Summary of the Podcast

Introductions and background

  • Graham and Kevin welcome Samuel Gordon and Marc Mouannes, partners at Gordon PWC.
  • They discuss their new tequila cask investment product.
  • Samuel and Marc share how they met and their backgrounds in the whiskey and alternative investment industries.

Tequila cask investment overview

  • Samuel and Marc provide an overview of their tequila cask investment product.
  • It involves purchasing unaged “blanco” tequila and aging it in oak casks for 3 years to produce a higher-quality “extra anejo” tequila.
  • They highlight the potential for 14-15% annual returns.
  • There is a shorter 3-year investment term compared to whiskey.
  • It’s also another investor route to diversification and inflation hedging.

Market dynamics and demand

  • The discussion covers the current and projected growth in global tequila demand.
  • It is especially growing fast in North America, Europe, and Asia.
  • This is driven by the influence of celebrity brands.
  • Samuel and Marc explain how the scarcity of aged tequila and consumer preferences for higher-quality products contribute to the investment opportunity.

Investment process and risks

  • Samuel and Marc outline the investment process.
  • This includes how they pre-sell the aged tequila to distilleries and wholesalers to provide investors with a guaranteed exit price.
  • They also discuss the key risks, such as Agave price fluctuations and asset security, and how they mitigate these through insurance and other measures.

Tax benefits and investor profile

  • The conversation touches on the UK tax benefits of cask investments as wasting assets.
  • The typical investor profile – affluent individuals looking to diversify their portfolios and hedge against inflation, often in the 40-45 age range.

Recap and next steps

  • Graham and Kevin wrap up the discussion, reiterating that they are not providing investment advice.
  • Rather they are highlighting an interesting alternative investment opportunity for listeners to further research.
  • They encourage listeners to connect with Samuel and Marc to learn more about the tequila cask investment product.

Clips from the Podcast

It’s a 3 Year Investment Term!

14% per annum

 

Testimonial 

Samuel Gordon

 

Marc Mouannes

 

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham Arrowsmith, Headshot, Co-host, The Next 100 Days Podcast, v2

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers.  MicroMailings is his new low risk, done for you marketing solution for companies seeking high net worth leads. He is also founder of MicroYES, a Partner for MeclabsAI, which combines the world’s biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.

 

Kevin Appleby

Kevin Appleby, Headshot, Co-host, The Next 100 Days Podcast, V2

Kevin specialises in finance transformation and implementing business change. He’s the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

]]>https://thenext100days.org/?p=10058Fri, 27 Sep 2024 06:30:41 +010055:47falsefullTequila Cask Investment<br /> Samuel Gordon and Marc Mouannes co-founded GORDON PWC to bring a new way to invest in Whiskey and Tequila cask investment.<br /> <br /> <br /> <br /> <br /> Summary of the Podcast<br /> Introductions and background <br /> <br /> * Graham and Kevin welcome Samuel Gordon and Marc Mouannes, partners at Gordon PWC.<br /> * They discuss their new tequila cask investment product.<br /> * Samuel and Marc share how they met and their backgrounds in the whiskey and alternative investment industries.<br /> <br /> Tequila cask investment overview<br /> <br /> * Samuel and Marc provide an overview of their tequila cask investment product.<br /> * It involves purchasing unaged "blanco" tequila and aging it in oak casks for 3 years to produce a higher-quality "extra anejo" tequila.<br /> * They highlight the potential for 14-15% annual returns.<br /> * There is a shorter 3-year investment term compared to whiskey.<br /> * It's also another investor route to diversification and inflation hedging.<br /> <br /> Market dynamics and demand<br /> <br /> * The discussion covers the current and projected growth in global tequila demand.<br /> * It is especially growing fast in North America, Europe, and Asia.<br /> * This is driven by the influence of celebrity brands.<br /> * Samuel and Marc explain how the scarcity of aged tequila and consumer preferences for higher-quality products contribute to the investment opportunity.<br /> <br /> Investment process and risks<br /> <br /> * Samuel and Marc outline the investment process.<br /> * This includes how they pre-sell the aged tequila to distilleries and wholesalers to provide investors with a guaranteed exit price.<br /> * They also discuss the key risks, such as Agave price fluctuations and asset security, and how they mitigate these through insurance and other measures.<br /> <br /> Tax benefits and investor profile<br /> <br /> * The conversation touches on the UK tax benefits of cask investments as wasting assets.<br /> * The typical investor profile - affluent individuals looking to diversify their portfolios and hedge against inflation, often in the 40-45 age range.<br /> <br /> Recap and next steps<br /> <br /> * Graham and Kevin wrap up the discussion, reiterating that they are not providing investment advice.<br /> * Rather they are highlighting an interesting alternative investment opportunity for listeners to further research.<br /> * They encourage listeners to connect with Samuel and Marc to learn more about the tequila cask investment product.<br /> <br /> Clips from the Podcast<br /> It's a 3 Year Investment Term!<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/09/Samuel-Gordon-3-Years-Term.mp4">https://thenext100days.org/wp-content/uploads/2024/09/Samuel-Gordon-3-Years-Term.mp4</a><br /> 14% per annum<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/09/Marc-Mouannes-14-per-annum.mp4">https://thenext100days.org/wp-content/uploads/2024/09/Marc-Mouannes-14-per-annum.mp4</a><br /> <br /> &nbsp;<br /> Testimonial <br /> Samuel Gordon<br /> <br /> <a href="https://thenext100days.org/wp-content/uploads/2024/09/Samuel-Gordon-TEstimonial.mp4">https://thenext100days.org/wp-content/uploads/2024/09/Samuel-Gordon-TEstimonial.mp4</a><br /> <br /> &nbsp;<br /> <br /> Marc Mouannes<br /> <br /> <a href="https://thenext100days.org/wp-content/uploads/2024/09/Marc-Mouannes-Testimonial.mp4">https://thenext100days.org/wp-content/uploads/2024/09/Marc-Mouannes-Testimonial.mp4</a><br /> <br /> &nbsp;<br /> The Next 100 Days Podcast Co-Hosts<br /> Graham Arrowsmith<br /> <br /> <br /> Graham founded <a href="https://finelyfettled.co.uk/west-yorkshire-marketing-consultant/">Finely Fettled</a> ten years ago to help business owners and marketers market to affluent and high-net-worth customers.  MicroMailings is his new low risk,#443 – Kate Barlow – Master SEO#443 – Kate Barlow – Master SEOhttps://thenext100days.org/?p=10008Fri, 20 Sep 2024 06:30:49 +010049:03falsefullBeing a Master SEO<br /> Kate Barlow is a Master SEO. She has had a career spanning 25+ years in digital marketing. Kate is currently the Head of Digital at The CFO Centre.<br /> <br /> <br /> <br /> <br /> Summary of the Podcast<br /> Introductions and Banter<br /> <br /> * The meeting begins with casual conversation and introductions among the three participants.<br /> * They discuss topics like punctuality, exercise routines, and the global nature of their work.<br /> <br /> Kate's Background and Role<br /> <br /> * Kate Barlow introduces herself, explaining that she is the Head of Digital at the CFO Centre.<br /> * CFO Centre is a global network that places fractional CFOs with businesses.<br /> * She discusses the multilingual nature of the CFO Centre's websites and her role in improving their digital presence and communication with prospects.<br /> <br /> Comparing Fractional CFO Models<br /> <br /> * Kevin Appleby, COO of GrowCFO, discusses how his organisation's focus on educating and training aspiring CFOs complements the CFO Center's model of placing experienced fractional CFOs.<br /> * They explore the differences between the "inward" accounting-focused CFO role and the more "outward" strategic CFO role.<br /> <br /> The Evolving Role of SEO <br /> <br /> * Kate shares her extensive experience and expertise in SEO.<br /> * She explains how the discipline is evolving to focus more on high-quality, user-centric content rather than technical "tricks".<br /> * Kate discusses the potential impact of AI on search engine optimisation and the role of the SEO professional in the future.<br /> <br /> Recap and Closing<br /> <br /> * The participants wrap up the discussion, with Graham and Kevin expressing their appreciation for Kate's insights and inviting her to potentially appear on other podcasts.<br /> * Kate provides a positive testimonial about her experience on the "Next 100 Days" podcast.<br /> <br /> Clips from the Podcast<br /> Fractional CFOs<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/09/Kate-Barlow-Fractional-CFOs.mp4">https://thenext100days.org/wp-content/uploads/2024/09/Kate-Barlow-Fractional-CFOs.mp4</a><br /> <br /> &nbsp;<br /> The Messy Middle of Digital Marketing<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/09/Kate-Barlow-The-Messy-Middle-of-Digital-Marketing.mp4">https://thenext100days.org/wp-content/uploads/2024/09/Kate-Barlow-The-Messy-Middle-of-Digital-Marketing.mp4</a><br /> <br /> &nbsp;<br /> Kate's Knowledge<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/09/Kate-Barlow-Knowledge.mp4">https://thenext100days.org/wp-content/uploads/2024/09/Kate-Barlow-Knowledge.mp4</a><br /> <br /> &nbsp;<br /> Testimonial from Kate Barlow<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/09/Kate-Barlow-Testimonial.mp4">https://thenext100days.org/wp-content/uploads/2024/09/Kate-Barlow-Testimonial.mp4</a><br /> <br /> &nbsp;<br /> <br /> &nbsp;<br /> The Next 100 Days Podcast Co-Hosts<br /> Graham Arrowsmith<br /> <br /> <br /> Graham founded <a href="https://finelyfettled.co.uk/west-yorkshire-marketing-consultant/">Finely Fettled</a> ten years ago to help business owners and marketers market to affluent and high-net-worth customers.  MicroMailings is his new low risk, done for you marketing solution for companies seeking high net worth leads. He is also founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on <a href="http://linkedin.com/in/grahamarrowsmith">LinkedIn</a>.<br /> <br /> &nbsp;<br /> Kevin Appleby<br /> <br /> <br /> Kevin specialises in finance transformation and implementing business change. He's the COO of <a href="https://www.growcfo.net">GrowCFO, </a>which provides both community and CPD-accredited training designed to grow the next generation of fi...#442 – Maxwell Nee – Scoreapp#442 – Maxwell Nee – Scoreapphttps://thenext100days.org/?p=10012Fri, 13 Sep 2024 06:30:33 +010044:48falsefullScoreapp<br /> Maxwell Nee is the Chief Revenue Officer of Scoreapp, a Quiz Marketing Platform with 6,000 paying clients. He's also a multi-award winning entrepreneur, bodybuilder &amp; dancer. He's this week's guest on The Next 100 Days Podcast.<br /> <br /> <br /> <br /> <br /> Summary of the Podcast<br /> Introduction to ScoreApp<br /> <br /> * Maxwell Nee introduces ScoreApp, a marketing funnel software that helps service businesses and entrepreneurs build personalised quizzes to generate leads.<br /> * ScoreApp has about 6,000 clients and offers plans ranging from £29 to £120 per month.<br /> <br /> How ScoreApp Works<br /> <br /> * ScoreApp uses a "value exchange" model where users take a quiz in exchange for a personalised report.<br /> * The quizzes are designed to be engaging and convert at much higher rates than traditional lead magnets.<br /> * The reports provide insights tailored to the user's responses.<br /> <br /> Benefits of ScoreApp<br /> <br /> * The high engagement and personalisation of ScoreApp quizzes lead to conversion rates around 40%, much higher than the 15% typical of lead magnets.<br /> * This allows businesses to build a larger pool of qualified leads to follow up with.<br /> <br /> ScoreApp's AI Capabilities<br /> <br /> * ScoreApp has developed an AI wizard that can quickly generate quiz questions and copy, reducing the time to set up a new quiz from hours to just a few minutes.<br /> <br /> Ideal ScoreApp Clients<br /> <br /> * ScoreApp's primary clients are coaches, consultants, service providers, and other entrepreneurs selling digital products or services.<br /> * The software is versatile and can be used for lead generation, client assessments, and more.<br /> <br /> ScoreApp's Growth Plans <br /> <br /> * ScoreApp has seen strong growth in the UK market over the past 4 years and is now looking to expand to the US and Asia Pacific regions to reach a much larger potential client base.<br /> <br /> Recap and Next Steps<br /> <br /> * The hosts and guests summarise the key benefits of ScoreApp and encourage listeners to check out the free book offer at <a href="https://scoreapp.com/book">scoreapp.com/book</a> to learn more about the software and how it can be applied.<br /> <br /> Clips from the Podcast<br /> What is ScoreApp?<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/09/Maxwell-Nee-What-is-ScoreApp.mp4">https://thenext100days.org/wp-content/uploads/2024/09/Maxwell-Nee-What-is-ScoreApp.mp4</a><br /> <br /> &nbsp;<br /> Why Quiz Funnels?<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/09/Maxwell-Nee-Quiz-Funnels.mp4">https://thenext100days.org/wp-content/uploads/2024/09/Maxwell-Nee-Quiz-Funnels.mp4</a><br /> <br /> &nbsp;<br /> Testimonial from Maxwell<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/09/Maxwell-Nee-Testimonial.mp4">https://thenext100days.org/wp-content/uploads/2024/09/Maxwell-Nee-Testimonial.mp4</a><br /> <br /> &nbsp;<br /> The Next 100 Days Podcast Co-Hosts<br /> Graham Arrowsmith<br /> <br /> <br /> Graham founded <a href="https://finelyfettled.co.uk/west-yorkshire-marketing-consultant/">Finely Fettled</a> ten years ago to help business owners and marketers market to affluent and high-net-worth customers.  MicroMailings is his new low risk, done for you marketing solution for companies seeking high net worth leads. He is also founder of MicroYes, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on <a href="http://linkedin.com/in/grahamarrowsmith">LinkedIn</a>.<br /> Kevin Appleby<br /> <br /> <br /> Kevin specialises in finance transformation and implementing business change. He's the COO of <a href="https://www.growcfo.net">GrowCFO, </a>which provides both community and CPD-accredited training designed to grow the next generation of finance leaders.#441 – Graham Arrowsmith & Kevin Appleby – New Podcasts#441 – Graham Arrowsmith & Kevin Appleby – New Podcastshttps://thenext100days.org/?p=9997Fri, 06 Sep 2024 06:30:32 +010055:21falsefullNew Podcasts<br /> New podcasts feature in this week's episode of The Next 100 Days Podcast. Graham is about to start 42ai, Kevin is about to start The Great Model Train Show.<br /> <br /> <br /> <br /> <br /> Summary of the Podcast<br /> Key Takeaways<br /> <br /> * Graham is launching "42 AI" podcast about MeclabsAI with co-host Anna Kapil, focusing on UK and India markets.<br /> * Kevin is starting "The Great Model Train Show" podcast about model railways, targeting an UK audience initially.<br /> * Both emphasise the importance of identifying target audience, valuable content, and distribution strategies.<br /> * Podcasting seen as a way to build influence and potentially monetise expertise in semi-retirement.<br /> <br /> New Podcast Ventures<br /> <br /> * Graham: "42 AI" podcast about MeclabsAI with Anna Kapil<br /> <br /> * Focus on UK and India markets initially.<br /> * Aims to showcase MeclabsAI capabilities to marketing heads of brands and their marketing agencies.<br /> <br /> <br /> * <br /> <br /> * Name references "42" as answer to life, universe, and everything (Hitchhiker's Guide) plus the age difference between Graham and Anna!<br /> <br /> <br /> <br /> Anna Kapil<br /> <br /> <br /> * Kevin: "The Great Model Train Show"<br /> <br /> * Targeting UK model railway enthusiasts.<br /> * Plans to have industry sponsors and high-profile guests (e.g. Pete Waterman, Rod Stewart).<br /> * <a href="http://www.thegreatmodeltrainshow.com">www.thegreatmodeltrainshow.com</a><br /> <br /> <br /> <br /> Podcast Launch Strategies<br /> <br /> * Identify target audience and their interests.<br /> * Create valuable, niche-specific content.<br /> * Leverage existing networks for initial guests.<br /> * Aim for at least 10 episodes to establish consistency.<br /> * Consider appearing as guests on other relevant podcasts for cross-promotion.<br /> * Utilise social media, website, and email marketing for distribution.<br /> <br /> MeclabsAI Capabilities<br /> <br /> * Trained on 10,000 marketing experiments.<br /> * Offers marketing heuristics, copywriting, strategy, social media post creation, and conversion optimisation tools.<br /> * Can create personalised marketing strategies and content.<br /> * Potential to replace traditional websites with AI-driven engagement.<br /> <br /> New Podcast Technology<br /> <br /> * Discussion of new podcast hosting and production tools.<br /> * Consideration of AI-powered tools for content creation and clip generation.<br /> * Importance of video content alongside audio for social media distribution.<br /> <br /> Retirement and Future Plans<br /> <br /> * Both see podcasting as a way to stay engaged and potentially earn income in semi-retirement.<br /> * Graham aims to continue with MeclabsAI ventures.<br /> * Kevin planning ahead for potential income streams post-67.<br /> <br /> Next Steps<br /> <br /> * Graham to explore guest opportunities on marketing podcasts to promote "42 AI"<br /> * Kevin to secure first 10 guests and sponsorship for "The Great Model Train Show"<br /> * Both to investigate modern podcast hosting and production tools.<br /> * Continue "The Next 100 Days" podcast, aiming for 500 episodes milestone.<br /> * Graham to further develop Meclabs AI expertise and use cases.<br /> <br /> Clips from the Podcast<br /> Topics for The Great Model Train Show<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/09/Kevin-Appleby-Whats-in-the-New-Podcast.mp4">https://thenext100days.org/wp-content/uploads/2024/09/Kevin-Appleby-Whats-in-the-New-Podcast.mp4</a><br /> Why Listen to 42AI?<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/09/Graham-Arrowsmith-42AI.mp4">https://thenext100days.org/wp-content/uploads/2024/09/Graham-Arrowsmith-42AI.mp4</a><br /> Different Perspectives<br /> #440 Charles Cormier – CEO Podcasting#440 Charles Cormier – CEO Podcastinghttps://thenext100days.org/?p=9975Fri, 30 Aug 2024 06:30:26 +010052:33falsefullCEO Podcasting<br /> CEO Podcasting expert Charles Cormier is a serial entrepreneur. He is also a modern Renaissance man. He's set up a version of himself in AI and debates topics with his AI version.<br /> <br /> <br /> <br /> On the podcast, Charles appears to be walking on a treadmill. Good use of time and energy. A first for the podcast too. Sway along with Charles and discover loads about lots from a very gifted individual.<br /> <br /> <br /> Summary of the Podcast<br /> Introduction<br /> <br /> * Charles introduces himself as an entrepreneur from Montreal, Canada who now lives in Oaxaca, Mexico with his wife.<br /> <br /> * He discusses his background in endurance sports and his love for the culture and cuisine of Oaxaca.<br /> <br /> CEO Podcasting Strategy<br /> <br /> * Charles explains his business model centred around lead generation through podcasting.<br /> * He discusses how he uses podcasts to build relationships and pipelines with his ideal customer persona of CEOs, founders, and investors.<br /> * Charles shares his approach of monetising podcasts through various offers like lead generation services, masterminds, and newsletters.<br /> <br /> 2,500 CEOs and Founders - CEO Podcasting Guests<br /> <br /> * Charles shares insights he has gained from interviewing over 2,500 CEOs and founders.<br /> * He notes that not all CEOs are high performers, and the most successful ones are extremely competitive and driven.<br /> * Charles also discusses his interest in studying human psychology and survival stories.<br /> <br /> Longevity<br /> <br /> * He expresses his interest in the field of longevity and living forever.<br /> * Charles discusses the potential of merging with advanced AI to extend the human lifespan and maintain high quality of life.<br /> * He also shares his views on the future of podcasting and the role of AI in content creation.<br /> <br /> Clips from the Podcast<br /> Primary Business - <a href="https://podpire.com">PodPire.com</a><br /> <a href="https://thenext100days.org/wp-content/uploads/2024/08/Charles-Cormier-PodPire.mp4">https://thenext100days.org/wp-content/uploads/2024/08/Charles-Cormier-PodPire.mp4</a><br /> <br /> &nbsp;<br /> Lead Generation<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/08/Charles-Cormier-Lead-Gen.mp4">https://thenext100days.org/wp-content/uploads/2024/08/Charles-Cormier-Lead-Gen.mp4</a><br /> <br /> &nbsp;<br /> A Comment on The Next 100 Days Podcast<br /> What do you do if you aren't two old blokes and need to monetise your podcast?<br /> <br /> <a href="https://thenext100days.org/wp-content/uploads/2024/08/Charles-Cormier-9-Years.mp4">https://thenext100days.org/wp-content/uploads/2024/08/Charles-Cormier-9-Years.mp4</a><br /> <br /> &nbsp;<br /> Where does Charles's Inspiration Come From?<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/08/Charles-Cormier-Moonshots.mp4">https://thenext100days.org/wp-content/uploads/2024/08/Charles-Cormier-Moonshots.mp4</a><br /> <br /> &nbsp;<br /> An AI Future for Podcasts<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/08/Charles-Cormier-AI-Podcasting-Future.mp4">https://thenext100days.org/wp-content/uploads/2024/08/Charles-Cormier-AI-Podcasting-Future.mp4</a><br /> <br /> &nbsp;<br /> <br /> &nbsp;<br /> <br /> &nbsp;<br /> Testimonial from Charles Cormier<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/08/Charles-Cormier-Testimonial.mp4">https://thenext100days.org/wp-content/uploads/2024/08/Charles-Cormier-Testimonial.mp4</a><br /> <br /> &nbsp;<br /> The Next 100 Days Podcast Co-Hosts<br /> Graham Arrowsmith<br /> <br /> <br /> Graham founded <a href="https://finelyfettled.co.uk/west-yorkshire-marketing-consultant/">Finely Fettled</a> ten years ago to help business owners and marketers market to affluent and high-net-worth customers.#439 – Graham Arrowsmith & Arshiya Kapil – MeclabsAI & MicroYes#439 – Graham Arrowsmith & Arshiya Kapil – MeclabsAI & MicroYeshttps://thenext100days.org/?p=9929Fri, 23 Aug 2024 06:30:45 +010057:34falsefullMeclabsAI &amp; MicroYes<br /> <br /> Summary of the Podcast<br /> <br /> Introducing MeclabsAI and MicroYes.ai <br /> <br /> * Graham and Arshiya introduce MeclabsAI, a marketing AI platform that provides a range of services including copy generation, financial management, and marketing strategy.<br /> * They announce the launch of their new brand MicroYes.ai which will focus on promoting MeclabsAI, especially to small and medium-sized marketing agencies in the UK and India.<br /> <br /> MicroYes.ai's value proposition<br /> <br /> * Graham explains that MicroYes.ai will provide agencies with access to MeclabsAI's Experts, Apps and libraries.<br /> * All three combine or can be used separately to improve their clients' marketing performance.<br /> * An example of this is Webpage Analyser, conversion pro and project planning.<br /> <br /> Sneak peek!...<br /> <br /> Targeting small/medium marketing agencies<br /> <br /> * Arshiya outlines the initial customer profile for MicroYes.ai - heads of business development within small to medium-sized marketing agencies.<br /> * They are considered likely to get value from the platform to enhance their services and outcomes for their own clients.<br /> <br /> Upcoming 42 AI podcast<br /> <br /> <br /> * Graham and Arshiya announce the launch of a new podcast called 42ai<br /> * 42ai will provide further insights and updates on how the platform is developing, its use cases and options for new clients.<br /> <br /> The "ultimate question to life, the universe and everything" that famously has the answer of 42 is the question posed in Douglas Adams' The Hitchhiker's Guide to the Galaxy series. In the story, the supercomputer Deep Thought is tasked with finding the "Answer to the Ultimate Question of Life, the Universe, and Everything." After 7.5 million years of computation, Deep Thought reveals that the answer is 42.<br /> <br /> However, Deep Thought explains that the truly hard part was not finding the answer, but rather determining the actual question that 42 is the answer to. Deep Thought then creates an even more powerful computer called the Earth to find the real question. Unfortunately, the Earth is destroyed before it can unveil the question.<br /> <br /> So the "ultimate question" that corresponds to the answer of 42 is never definitively revealed in the Hitchhiker's Guide stories. It remains a mystery, with the implication that the true nature of the universe is so complex and enigmatic that it cannot be easily captured in a simple question. The lack of a clear question highlights the absurdity and humor in the idea of there being a single, ultimate answer to the mysteries of existence.<br /> <br /> Graham with the help of Meclabs is going to change all that. Watch this space for the "ultimate question"<br /> Clips from the Podcast<br /> What is MeclabsAI?<br /> "The answers to every problem!"<br /> <br /> <a href="https://thenext100days.org/wp-content/uploads/2024/08/AK-GA-MeclabsAI.mp4">https://thenext100days.org/wp-content/uploads/2024/08/AK-GA-MeclabsAI.mp4</a><br /> <br /> &nbsp;<br /> Graham explains too<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/08/GA-MeclabsAI.mp4">https://thenext100days.org/wp-content/uploads/2024/08/GA-MeclabsAI.mp4</a><br /> <br /> &nbsp;<br /> The Next 100 Days Podcast Library<br /> Note: You can even create a library based on how you write, how you speak and then ensure your content is based on you, by asking AI to reference your library!<br /> <br /> <a href="https://thenext100days.org/wp-content/uploads/2024/08/Arshiya-Kapil-Libraries.mp4">https://thenext100days.org/wp-content/uploads/2024/08/Arshiya-Kapil-Libraries.mp4</a><br /> <br /> &nbsp;<br /> Search the N100D Library for Marketing Insights!<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/08/GA-N100D-Librarymp4.mp4">https://thenext100days.#438 – Keitha Maciel – Marketing Edge Academy#438 – Keitha Maciel – Marketing Edge Academyhttps://thenext100days.org/?p=9905Fri, 16 Aug 2024 06:30:20 +010047:34falsefullMarketing Edge Academy<br /> Our guest is Keitha Maciel who runs The Marketing Edge Academy. It's an education company that elevates the skills of entrepreneurs and marketers who want to convert more prospects to clients. Her courses reveal how buyers think so you can guide their behaviour to achieve sales.<br /> <br /> <br /> <br /> <br /> Summary of the Podcast<br /> Introductions <br /> <br /> * Graham and Kevin introduce themselves and welcome their guest Keitha Maciel to the "Next 100 Days" podcast.<br /> * They explain the format - an informal conversation with no script, focused on marketing and how to convert more prospects into buyers.<br /> <br /> Keitha's background <br /> <br /> * Keitha shares how she discovered her passion for marketing later in her career.<br /> * Incredibly she spent the early part of her career working in finance.<br /> * She pursued a master's in digital marketing and studied consumer psychology, neuro-marketing, and behavioural science.<br /> * This has given her expertise in crafting compelling offers and engaging customers.<br /> <br /> Converting prospects to buyers<br /> <br /> * Keitha explained her methodology for converting prospects.<br /> * It's based on behaviour design principles.<br /> * What's important is understanding customer motivations, abilities, and triggers.<br /> * Keitha stresses a "got to have it" offer. You'll need one that solves their problems and aligns with their business goals.<br /> <br /> Applying the methodology to different markets <br /> <br /> * The discussion explores how Keitha's approach can be applied to both B2B and consumer markets.<br /> * There are some differences in the specific tactics used.<br /> * Keitha highlights the importance of crafting the right message and offer for the target audience.<br /> <br /> Marketing Edge Academy<br /> <br /> * Keitha describes her Marketing Edge Academy, which offers training courses and coaching programs to help businesses improve their marketing and conversion rates.<br /> * She discusses how she packages the courses to make them an "irresistible offer" for her clients.<br /> <br /> The impact of AI on marketing <br /> <br /> * The conversation turns to the significant impact that AI is expected to have on the marketing industry in the near future.<br /> * Keitha emphasises the need for marketers to adopt AI skills and incorporate the technology into their strategies to remain competitive.<br /> <br /> &nbsp;<br /> Clips from the Podcast<br /> Marketing Edge Academy Promise - Get More Prospects to Convert<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/08/Keitha-Maciel-Academy.mp4">https://thenext100days.org/wp-content/uploads/2024/08/Keitha-Maciel-Academy.mp4</a><br /> <br /> &nbsp;<br /> Behaviour Design<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/08/Keitha-Maciel-3-Steps.mp4">https://thenext100days.org/wp-content/uploads/2024/08/Keitha-Maciel-3-Steps.mp4</a><br /> <br /> &nbsp;<br /> Crafting an OFFER<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/08/Keitha-Maciel-Category-of-One.mp4">https://thenext100days.org/wp-content/uploads/2024/08/Keitha-Maciel-Category-of-One.mp4</a><br /> <br /> &nbsp;<br /> Engagement Tactics<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/08/Keitha-Maciel-Engagement-Tactics.mp4">https://thenext100days.org/wp-content/uploads/2024/08/Keitha-Maciel-Engagement-Tactics.mp4</a><br /> <br /> &nbsp;<br /> Impact of AI<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/08/Keitha-Maciel-Impact-of-AI.mp4">https://thenext100days.org/wp-content/uploads/2024/08/Keitha-Maciel-Impact-of-AI.mp4</a><br /> <br /> &nbsp;<br /> Keitha's Testimonial<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/08/Keitha-Maciel-Testimonial.mp4">https://thenext100days.#437 – Chrisley Ceme – Email Marketing#437 – Chrisley Ceme – Email Marketinghttps://thenext100days.org/?p=9885Fri, 09 Aug 2024 06:30:39 +010046:59falsefullEmail Marketing<br /> Email Marketing is how Chrsley Ceme (see me) helps the world. You'll find in this episode he provides a shed load of content for you. He works as the sales front man for senders.co an e-mail delivery platform.<br /> <br /> <br /> <br /> <br /> Summary of this Podcast<br /> Introductions and Banter<br /> <br /> * Graham and Kevin introduce their guest, Chrisley Ceme, an expert in email marketing and deliverability.<br /> * They engage in some lighthearted banter about Chrisley's voice and background before transitioning to the main discussion.<br /> <br /> The Evolution of Cold Email<br /> <br /> * Chrisley explains how the traditional "spray and pray" approach to cold email no longer works.<br /> * He advises that a more targeted, value-driven strategy is required.<br /> * Chrisley emphasises the importance of building credibility and expertise through email, rather than just trying to sell.<br /> <br /> Deliverability and Compliance<br /> <br /> * Next, we discussed the importance of deliverability and ensuring email campaigns are GDPR compliant.<br /> * He outlines how <a href="http://senders.co">Senders.co</a> helps clients manage their email infrastructure and maintain good sender reputation.<br /> <br /> Subject Line Strategies<br /> <br /> * Chrisley shares insights on crafting effective subject lines.<br /> * Make them appear human-written rather than overly automated.<br /> <br /> Pricing and Packaging<br /> <br /> * Graham and Chrisley discuss Senders.co's pricing tiers and how the company works with clients of varying email volume needs.<br /> <br /> Sourcing Email Lists <br /> <br /> * Chrisley provides advice on finding and using targeted email lists, including leveraging tools like Apollo.io and niche data providers, as well as mining a company's existing client base.<br /> <br /> Similar Podcasts<br /> Also by The Next 100 Days Podcast on Email Marketing:<br /> <br /> https://thenext100days.org/405-tanyo-gochev-email-marketing<br /> <br /> https://thenext100days.org/153-jamie-peters-email-marketing<br /> Clips from the Podcast<br /> How to Welcome a Podcast Guest<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/07/Chrisley-Ceme-Introduction.mp4">https://thenext100days.org/wp-content/uploads/2024/07/Chrisley-Ceme-Introduction.mp4</a><br /> <br /> &nbsp;<br /> How to make Email Marketing work for prospects<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/07/Chrisley-Ceme-Not-spray-Pray.mp4">https://thenext100days.org/wp-content/uploads/2024/07/Chrisley-Ceme-Not-spray-Pray.mp4</a><br /> <br /> &nbsp;<br /> Cold Email - An approach<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/07/Chrisley-Ceme-Prospect-Email-Marketing.mp4">https://thenext100days.org/wp-content/uploads/2024/07/Chrisley-Ceme-Prospect-Email-Marketing.mp4</a><br /> <br /> &nbsp;<br /> Get Information on What's Working for You<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/07/Chrisley-Ceme-Ab-Splits-Getting-More-Info.mp4">https://thenext100days.org/wp-content/uploads/2024/07/Chrisley-Ceme-Ab-Splits-Getting-More-Info.mp4</a><br /> <br /> &nbsp;<br /> Current Client List - Ideal Client Profiling<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/07/Chrisley-Ceme-ICP.mp4">https://thenext100days.org/wp-content/uploads/2024/07/Chrisley-Ceme-ICP.mp4</a><br /> <br /> &nbsp;<br /> <br /> &nbsp;<br /> Chrisley Shares this Testimonial<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/07/Chrisley-Ceme-Testimonial.mp4">https://thenext100days.org/wp-content/uploads/2024/07/Chrisley-Ceme-Testimonial.mp4</a><br /> <br /> &nbsp;<br /> The Next 100 Days Podcast Co-Hosts<br /> <br /> Graham Arrowsmith<br /> <br /> <br /> Graham is "The High Net Worth Data Guy" who founded <a href="https://finelyfettled.co.uk/west-yorkshire-marketing-consultant/">Finely...#436 – Jeremy Boerger – Information Technology Asset Management#436 – Jeremy Boerger – Information Technology Asset Managementhttps://thenext100days.org/?p=9862Fri, 02 Aug 2024 06:30:32 +010044:51falsefullInformation Technology Asset Management<br /> Information Technology Asset Management is the practice dedicated to saving money on outdated or duplicate software licenses. You might have a saving of 30% buried in your company. Who can dig out that saving? Our guest Jeremy Boerger.<br /> <br /> <br /> <br /> <br /> Summary of the Podcast<br /> Introductions and small talk<br /> <br /> * The participants, Jeremy Boerger, Kevin Appleby, and Graham Arrowsmith, engage in some initial small talk about locations, conferences, and sports teams.<br /> * They establish that Jeremy is an expert in IT asset management based in Cincinnati, Ohio.<br /> <br /> The value of Information technology asset management<br /> <br /> * Jeremy explains that his specialty is hardware and software asset management.<br /> * His aim is to reduce the total cost of operating a company's IT infrastructure.<br /> * He cites a Gartner study estimating that companies can save 28-32% on their IT budgets by implementing proper asset management practices.<br /> <br /> Case study: Saving a hospital $1.5 million<br /> <br /> * Jeremy shares a case study of a hospital that was able to reduce its Office 365 software license costs.<br /> * He saved them a staggering $1.5 million over 3 years by closely analysing usage and optimising their license agreements.<br /> <br /> The shift to subscription-based software<br /> <br /> * The discussion turns to the challenges of managing subscription-based software.<br /> * Companies often continue paying for unused or redundant tools.<br /> * Kevin and Jeremy discuss the tendency for companies to be hesitant to review and optimise their software portfolios.<br /> <br /> Applying AI and automation to asset management<br /> <br /> * Jeremy suggests that asset management teams should leverage AI.<br /> * He also recommends using data analytics to become a "digital twin" of the computing environment.<br /> * This automatically monitors usage patterns and identifies optimisation opportunities.<br /> <br /> Recap and next steps<br /> <br /> * The participants wrap up the discussion, with Graham expressing interest in having Jeremy provide consulting services.<br /> * Jeremy provides his contact information.<br /> * He offers to provide free consulting to help companies get started on optimising their software costs.<br /> <br /> Clips from the Podcast<br /> Reducing the Cost of Operation<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/07/Jeremy-Boerger-Basics.mp4">https://thenext100days.org/wp-content/uploads/2024/07/Jeremy-Boerger-Basics.mp4</a><br /> <br /> &nbsp;<br /> 2016 Study by Gartner<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/07/Jeremy-Boerger-2016-Gartner-Study.mp4">https://thenext100days.org/wp-content/uploads/2024/07/Jeremy-Boerger-2016-Gartner-Study.mp4</a><br /> <br /> &nbsp;<br /> Hospital Saves a Wing's Worth<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/07/Jeremy-Boaerger-Saves-a-Hospital.mp4">https://thenext100days.org/wp-content/uploads/2024/07/Jeremy-Boaerger-Saves-a-Hospital.mp4</a><br /> <br /> &nbsp;<br /> Testimonial from Jeremy Boerger<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/07/Jeremy-Boerger-ITAM-Testimonial.mp4">https://thenext100days.org/wp-content/uploads/2024/07/Jeremy-Boerger-ITAM-Testimonial.mp4</a><br /> <br /> &nbsp;<br /> <br /> Other Related Podcasts:<br /> <br /> <a href="https://thenext100days.org/432-martin-rides-data-software">https://thenext100days.org/432-martin-rides-data-software</a><br /> <br /> <a href="https://thenext100days.org/420-david-oates-yavica">https://thenext100days.org/420-david-oates-yavica</a><br /> <br /> &nbsp;<br /> The Next 100 Days Podcast Co-Hosts<br /> <br /> Graham Arrowsmith<br /> <br /> <br /> Graham is "The High Net Worth Data Guy" who founded <a href="https://finelyfettled.#435 – Davide Sola – Strategy in Action#435 – Davide Sola – Strategy in Actionhttps://thenext100days.org/?p=9824Fri, 26 Jul 2024 06:30:32 +010048:29falsefullStrategy in Action<br /> Davide Sola is Co-founder of Strategy in Action. He is a Professor at ESCP Business School and a listing professor at other leading business schools. He has more than 20 years of experience in strategy consulting at McKinsey and 3H Partners. Davide has written lots of articles, policy papers and his book "<a href="https://www.amazon.co.uk/How-Think-Strategically-Innovation-Financial/dp/0273785877/ref=sr_1_1?crid=M3HVGNDI67G7&amp;dib=eyJ2IjoiMSJ9.kevl6jEuTkXSLH-5I0ikJgOWLloZs-dVt1AO6bkPF2lOKSTH4cymnHahO5ifHEXxE6yTOVrOS-oyKMku7F57t084fD1HAqENU2u3s9gSY1AWTScmAoyOdwq3j4ksVoUYpSC_hqrjh6u3cNl_nG5eNIk01oxFq_latXi5lu_b2wsDy5p_g3CKLLQ3R6PC7RhRpyW0oUSDFdml3o1b6MS6g-lEoyuCuUApGQisxl3p4vpo5WY6F051pBMiOzxckB72XYHBEhRqB9ya8mQYU8IixQeQ3zqDaqWkGkCFe0YiyDA.X1EVWjXdDEXhePcql60XeGcd4-X4xaOf4sTsDGE4eZQ&amp;dib_tag=se&amp;keywords=davide+sola&amp;qid=1720951830&amp;sprefix=davide+sola%2Caps%2C94&amp;sr=8-1">How to Think Strategically</a>" can be purchased on Amazon. Now, married with 3 kids, living in London, he hails from Turin.<br /> <br /> <br /> <br /> <br /> Summary of the Podcast<br /> Introductions<br /> <br /> * Graham and Kevin introduce Davide Sola, a professor at the ESCP business school in London.<br /> * Davide provides background on his career.<br /> * He's got previous experience in investment banking and private equity, as well as his current roles as a professor and entrepreneur.<br /> <br /> The connection between strategy and innovation<br /> <br /> * Davide explains that strategy and innovation are closely linked.<br /> * Strategy involves making choices to go from point A to point B, and innovation is the result of those strategic choices.<br /> * He emphasises that strategy without innovation, and innovation without strategy, are both problematic.<br /> * Successful strategy requires making tough choices about where to play, how to win, and what capabilities and systems to put in place.<br /> <br /> Aligning the organisation around strategy<br /> <br /> * Davide discusses the importance of aligning the entire organisation around a clear strategic vision and set of objectives.<br /> * He notes that often different departments or leaders have divergent views on the company's strategic priorities.<br /> * Davide addresses this with techniques like the "strategy one-pager" to create a shared understanding.<br /> * Moreover, there is a need for frequent strategic reviews.<br /> * Plus, the courage to make difficult decisions about what to stop doing.<br /> <br /> Using technology to enable strategic agility<br /> <br /> * Graham asks about the role of technology and AI in enabling more frequent strategic reviews and analysis.<br /> * Davide explains that his company, Strategy in Action, aims to make strategic planning more accessible and iterative.<br /> * This will be done through the use of frameworks, data, and intelligent AI agents that can surface insights and prompt strategic questions.<br /> <br /> Recap and next steps<br /> <br /> * Graham and Kevin wrap up the discussion, thanking Davide for his insights.<br /> <br /> Clips from the Podcast<br /> <a href="https://www.youtube.com/watch?v=8dVkdCQCAS0">We Don't Have the Staff!</a><br /> <br /> Click on subheadline for Monty Python staff.<br /> <br /> <a href="https://thenext100days.org/wp-content/uploads/2024/07/Davide-Sola-Dont-have-the-staff.mp4">https://thenext100days.org/wp-content/uploads/2024/07/Davide-Sola-Dont-have-the-staff.mp4</a><br /> <br /> &nbsp;<br /> How to Think Strategically For Innovation<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/07/Davide-Sola-Strategy-Innovation.mp4">https://thenext100days.org/wp-content/uploads/2024/07/Davide-Sola-Strategy-Innovation.mp4</a><br /> <br /> &nbsp;<br /> Repeat Innovation<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/07/Davide-Sola-Repeat-Innovation.#434 – Kirk Dobie – Fractional Sales Consultancy#434 – Kirk Dobie – Fractional Sales Consultancyhttps://thenext100days.org/?p=9820Fri, 19 Jul 2024 06:31:07 +010046:39falsefullFractional Sales Consultancy<br /> <br /> <br /> <br /> <br /> If you run a small to medium sized business then a Fractional Sales Consultancy may be just the thing you need to boost sales. Kirk Dobie joins the podcast and does an excellent job of explaining this resource option. He covers sales processes, coaching that improves team performance, strategy and of course fractional sales support.<br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> Your business may need, but isn't ready to hire an experienced Sales Director, but with Kirk's flexible commercial model, he will support you by providing our fractional support services to optimise your investment and results.<br /> <br /> <br /> <br /> <br /> <br /> Summary of the Podcast<br /> Explaining the model<br /> <br /> * Kirk explains the benefits of the model.<br /> * These include:<br /> <br /> * cost-effectiveness,<br /> * faster implementation,<br /> * access to senior-level expertise,<br /> * and the ability to avoid disrupting a company's top salespeople.<br /> <br /> <br /> * He highlights how fractional sales leaders can provide leadership, mentoring, and networking connections.<br /> <br /> Challenges of the fractional model<br /> <br /> * Graham and Kirk discuss the challenges of the fractional model.<br /> * These include managing multiple client requests and maintaining work-life balance.<br /> * Kirk shares how he sets clear boundaries and availability for his clients.<br /> <br /> Acquiring clients <br /> <br /> * Kirk explains how he has primarily acquired fractional sales clients through LinkedIn.<br /> * He does not actively prospect.<br /> * What's important is demonstrating relevant expertise and experience.<br /> <br /> Kirk's background and experience<br /> <br /> * Kirk provides more details on his extensive sales experience over the past 20+ years.<br /> * He overlapped with Graham whilst at Equifax.<br /> * Kirk has trained over 1,000 salespeople and generated over £100 million in revenue.<br /> <br /> Addressing mental health in sales<br /> <br /> * Kirk emphasises the importance of sales leaders addressing mental health and wellbeing for their teams.<br /> * This is especially important with the shift to remote/hybrid work models.<br /> * He discusses common challenges like lack of self-confidence, procrastination, and negative self-talk.<br /> <br /> Wrap-up and next steps<br /> <br /> * Graham and Kevin thank Kirk for his time and insights<br /> * Listeners are encouraged to reach out to him at kpd3.co.uk for fractional sales consultancy.<br /> <br /> Clips from the Podcast<br /> Fractional Sales Consultancy<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/07/Kirk-Dobie-Fractional-Sales-Consutltancy.mp4">https://thenext100days.org/wp-content/uploads/2024/07/Kirk-Dobie-Fractional-Sales-Consutltancy.mp4</a><br /> <br /> &nbsp;<br /> The Fractional Proposition<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/07/Kirk-Dobie-Proposition.mp4">https://thenext100days.org/wp-content/uploads/2024/07/Kirk-Dobie-Proposition.mp4</a><br /> <br /> &nbsp;<br /> A New Way of Working<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/07/Kirk-Dobie-A-New-Way.mp4">https://thenext100days.org/wp-content/uploads/2024/07/Kirk-Dobie-A-New-Way.mp4</a><br /> <br /> &nbsp;<br /> Process<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/07/Kirk-Dobie-Process.mp4">https://thenext100days.org/wp-content/uploads/2024/07/Kirk-Dobie-Process.mp4</a><br /> <br /> &nbsp;<br /> Testimonial<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/07/Kirk-Dobie-Testimonial.mp4">https://thenext100days.org/wp-content/uploads/2024/07/Kirk-Dobie-Testimonial.mp4</a><br /> <br /> &nbsp;<br /> The Next 100 Days Podcast Co-Hosts<br /> <br /> Graham Arrowsmith<br /> #433 – Sophie Dearden – Resource Worldwide#433 – Sophie Dearden – Resource Worldwidehttps://thenext100days.org/?p=9788Fri, 12 Jul 2024 06:30:41 +010044:10falsefullResource Worldwide<br /> Sophie Dearden founded Resource Worldwide. She's an experienced entrepreneur who is currently running a vastly growing company.<br /> <br /> She first ventured into the world of business after leaving the University of Worcester with a First Class degree in Art. For many years she ran a number of highly profitable businesses, and she even had a short sabbatical working in the corporate world. But it was in 2018 when things really changed for her. Starting a new e-commerce business that could fit more easily around her family, Sophie knew how to make it grow, and within months she had no choice but to bring in a team to support her. This recruitment process was when she first hired remote professionals, and this experience opened up new doors for her that have now led to the establishment and success of Resource Worldwide.<br /> To date, Resource Worldwide has helped more than 200 clients fill roles with remote professionals, and the company’s mission is to help over 1000 businesses by 2025. With Sophie’s vast experience and track record for growing businesses, it seems that nothing is impossible for her.<br /> <br /> Summary of the Podcast<br /> Remote Working<br /> <br /> * Kevin and Graham discuss how the workforce has become more global, with workers from places like the Philippines.<br /> * They are excited to welcome guest Sophie Dearden, who runs a business called Resource Worldwide.<br /> * Her business helps companies globally fill skills gaps by placing remote professionals from the Philippines.<br /> <br /> Sophie's Journey<br /> <br /> * Sophie shares how she initially started hiring virtual assistants from the Philippines to support her own e-commerce business.<br /> * After that Sophie began helping others hire remote talent as well.<br /> * She discusses the challenges she faced early on, such as unreliable workers and quality issues, and how she learned to overcome those problems.<br /> <br /> The Benefits of Hiring Remote Workers<br /> <br /> * Sophie explains how Resource Worldwide now places highly skilled remote professionals from the Philippines.<br /> * They can be engineers, designers, and programmers, who work for UK and US companies.<br /> * She highlights how her company is able to pay these workers significantly more than the local market rate.<br /> * Yet, the cost is still 30% below UK rates.<br /> <br /> Overcoming Common Concerns<br /> <br /> * Graham and Kevin raise common concerns about remote work, such as quality of work, cultural fit, communication, and time zone differences.<br /> * Sophie explains how her company's rigorous screening and support processes help ensure a great fit and high performance from their remote professionals.<br /> <br /> The Impact on Worker's Lives<br /> <br /> * The high salaries provided by Resource Worldwide transform the lives of the remote professionals.<br /> * Workers get to buy homes, vehicles, and take vacations - things they could not previously afford.<br /> * This sense of purpose and impact drives Sophie's vision for the business.<br /> <br /> Advice for Companies Considering Doing This<br /> <br /> * Sophie provides guidance for companies interested in hiring remote talent.<br /> * One factor is the importance of understanding cultural differences.<br /> * Be transparent about expectations.<br /> * Build strong relationships with remote workers to ensure a successful partnership.<br /> <br /> Clips from the Podcast<br /> Resource Worldwide<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/06/Sophie-Dearden-Resource-Worldwide.mp4">https://thenext100days.org/wp-content/uploads/2024/06/Sophie-Dearden-Resource-Worldwide.mp4</a><br /> <br /> &nbsp;<br /> Mastermind <br /> <a href="https://thenext100days.org/wp-content/uploads/2024/06/Sophie-Dearden-Mastermind.mp4">https://thenext100days.#432 – Martin Rides – Data Software#432 – Martin Rides – Data Softwarehttps://thenext100days.org/?p=9756Fri, 05 Jul 2024 06:30:58 +010043:15falsefullData Software<br /> Martin Rides is the Managing Director of The Software Bureau a leading provider of data software. He has a strong direct mail and data focused background and he joins The Next 100 Days podcast to share some of his insights.<br /> <br /> <br /> <br /> <br /> Summary of the Podcast<br /> Data Software &amp; Cleansing<br /> <br /> * Graham, Kevin, and Martin discuss the importance of maintaining accurate and up-to-date customer data.<br /> * This is especially true for marketing purposes.<br /> * They discuss the challenges of dealing with deceased contacts, address changes, and data quality problems.<br /> * Martin explains how his company, the Software Bureau, provides software and services to help organisations cleanse and maintain their contact databases.<br /> <br /> Deceased Data Sensitivity<br /> <br /> * The group delves into the sensitivity around deceased data.<br /> * Receiving communications addressed to deceased individuals can be upsetting for family members.<br /> * They emphasise the need for careful handling of this type of data and the importance of data cleansing to avoid it.<br /> <br /> Address Changes<br /> <br /> * Martin discusses the Software Bureau's capabilities in tracing customer address changes.<br /> * This can help companies reconnect with lapsed customers or those who have moved.<br /> * The group highlights the value of this service.<br /> * In industries like finance regulations require companies to make efforts to reunite people with lost funds.<br /> <br /> Technology Advancements<br /> <br /> * The conversation turns to the role of emerging technologies like AI and machine learning in enhancing data processing and cleansing.<br /> * Martin explains how the Software Bureau is exploring the use of these technologies to improve the accuracy and efficiency of their data services.<br /> <br /> Clips from this Data Software Podcast<br /> Huge Data Resources<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/06/Martin-Rides-Huge-Data-Resources.mp4">https://thenext100days.org/wp-content/uploads/2024/06/Martin-Rides-Huge-Data-Resources.mp4</a><br /> <br /> &nbsp;<br /> Don't Upset the Bereaved<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/06/Martin-Rides-Dont-Upset-the-bereaved.mp4">https://thenext100days.org/wp-content/uploads/2024/06/Martin-Rides-Dont-Upset-the-bereaved.mp4</a><br /> <br /> &nbsp;<br /> Data Cleansing<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/06/Martin-Rides-Factor-the-Cost.mp4">https://thenext100days.org/wp-content/uploads/2024/06/Martin-Rides-Factor-the-Cost.mp4</a><br /> <br /> &nbsp;<br /> Martin Rides Testimonial<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/06/Martin-Rides-Testimonail.mp4">https://thenext100days.org/wp-content/uploads/2024/06/Martin-Rides-Testimonail.mp4</a><br /> <br /> &nbsp;<br /> The Next 100 Days Podcast Co-Hosts<br /> <br /> Graham Arrowsmith<br /> <br /> <br /> Graham is "The High Net Worth Data Guy" who founded <a href="https://finelyfettled.co.uk/west-yorkshire-marketing-consultant/">Finely Fettled</a> to help business owners and marketers market to affluent and high-net-worth customers.  Now get all-inclusive affluent direct mail campaigns combining A lister copy, design, print and postage for £599+vat, without the DIY hassle. Find Graham on <a href="http://linkedin.com/in/grahamarrowsmith">LinkedIn</a>.<br /> Kevin Appleby<br /> <br /> <br /> Kevin specialises in finance transformation and implementing business change. He's the COO of <a href="https://www.growcfo.net">GrowCFO, </a>which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on <a href="https://www.linkedin.com/in/kevin-appleby-295417a/">LinkedIn </a>and at <a href="http://www.kevinappleby.com">kevinappleby.com</a><br /> <br />#431 – Jenny Moseley – The Wellington Trust#431 – Jenny Moseley – The Wellington Trusthttps://thenext100days.org/?p=9729Fri, 28 Jun 2024 06:30:38 +010049:19falsefullThe Wellington Trust<br /> Jenny Moseley is the Trustee responsible for marketing at <a href="https://www.thewellingtontrust.org">The Wellington Trust</a>. She joins Kevin and Graham on this podcast to publicise the 90th Anniversary of The Wellington.  Graham got to know Jenny many years back, usually at the bar of a Direct Marketing Association thing with her dear late friend <a href="https://thenext100days.org/89-gdpr-update-rosemary-smith">Rosemary Smith</a>, a previous guest. Now, after a stellar career, including years as The Direct Marketing Association's Chair, she has joined a passionate group of people who wish to preserve the future of this magnificent ship.<br /> <br /> <br /> <br /> <br /> Summary of the Podcast<br /> Introduction to Jenny Moseley<br /> <br /> * Graham introduces Jennifer Moseley, a long-time friend with an impressive career.<br /> * Jenny has had roles at National Geographic and as chair of the Direct Marketing Association.<br /> * Now a trustee of The Wellington Trust, Jenny is focused on preserving the historic ship The Wellington.<br /> * The ship is moored alongside the Thames in London.<br /> <br /> History of The Wellington Trust<br /> <br /> * Jenny provides background on The Wellington Trust.<br /> * The ship itself was built in 1934.<br /> * It served in the Royal New Zealand Navy before being called back for war service in World War II.<br /> * The Wellington played a key role in the Battle of the Atlantic.<br /> * It escorted over 100 convoys and rescued hundreds of people.<br /> * The Wellington Trust is dedicated to preserving this important piece of maritime history.<br /> <br /> Fundraising<br /> <br /> * Jenny discusses the ongoing fundraising and maintenance needs for the Wellington ship.<br /> * Key projects include:<br /> <br /> * Replacing the fire alarm system<br /> * Repainting the decks<br /> * Maintaining the hull below the waterline - all of which require significant funding.<br /> <br /> <br /> * The Trust is seeking donations from the public and exploring corporate sponsorships to cover these costs.<br /> <br /> Education<br /> <br /> * In addition to preservation, the Wellington Trust focuses on educational initiatives.<br /> * They engage young people and the public with the ship's history.<br /> * This includes hands-on experiences like steering the ship in the wheelhouse.<br /> * They use augmented reality to bring the ship's past to life.<br /> * The Trust aims to provide unique, immersive experiences that connect people to this vital piece of maritime heritage.<br /> <br /> Call to Action<br /> <br /> * Graham and Kevin expressed hope that Wellington would outlast them.<br /> * Please consider supporting the Trust's fundraising efforts to ensure the ship's continued preservation.<br /> * Click the image of The Wellington below to go to their fundraising page.<br /> <br /> Clips from the Podcast<br /> Where is The Wellington?<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/06/Jenny-Moseley-Where-is-The-Wellington.mp4">https://thenext100days.org/wp-content/uploads/2024/06/Jenny-Moseley-Where-is-The-Wellington.mp4</a><br /> <br /> &nbsp;<br /> National Geographic<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/06/Jenny-Moseley-National-Geographic.mp4">https://thenext100days.org/wp-content/uploads/2024/06/Jenny-Moseley-National-Geographic.mp4</a><br /> <br /> &nbsp;<br /> Built in 1934, Launched in Devonport<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/06/Jenny-Moseley-The-Wellington.mp4">https://thenext100days.org/wp-content/uploads/2024/06/Jenny-Moseley-The-Wellington.mp4</a><br /> <br /> &nbsp;<br /> The First Floating Livery Hall<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/06/Jenny-Moseley-Floating-Livery-Hall.mp4">https://thenext100days.#430 – Lucia Knight – Midlife Unstuck#430 – Lucia Knight – Midlife Unstuckhttps://thenext100days.org/?p=9711Fri, 21 Jun 2024 06:30:23 +010052:35falsefullMidlife Unstuck<br /> Her website is Midlife Unstuck. She's a midlifer, who's seen several career changes. Northern Irish, she's moved around a bit too. Lucia has helped individuals to find similar jobs, in different companies. And she has helped perfect new board members for growing companies.<br /> <br /> Equipped with a Psychology MSc., Lucia now combines head-hunting, management, coaching and psychology. All to help to help other midlifers find a career that fits and feels much better than their current work.<br /> <br /> Summary of the Podcast<br /> Monetising The Next 100 Days Podcast<br /> <br /> * Lucia and Kevin discuss how the podcast they co-host, "The Next 100 Days", was originally not intended to be monetised<br /> * Kevin suggests it is being monetised by accident.<br /> * They reflect on the journey of the podcast over the past 9 years.<br /> <br /> Emotional Impact of the Midlife Unstuck <br /> Podcast<br /> <br /> * The group discusses how the podcast has had an emotional impact on them.<br /> * Graham and Lucia share that there have been episodes that were deeply moving.<br /> * Best thing to do then is "shut up and let the person talk."<br /> * They reflect on how the stories shared on the podcast can be very powerful.<br /> <br /> Lucia's Background<br /> <br /> * Lucia shares the pivotal moment that led her to pursue a Masters in Psychology.<br /> * Her career shifted to helping people in mid-life make career changes.<br /> * She describes her own experience of feeling unfulfilled in her previous corporate role.<br /> <br /> Identifying SUPERPOWERS<br /> <br /> * Lucia explains her approach to helping clients identify their unique superpowers.<br /> * All this to design a career that allows them to use those strengths.<br /> * And to solve problems that excite them, while also earning enough money to live the life they want.<br /> * She walks through the key steps in this process.<br /> <br /> Navigating Career Transitions During Challenging Times<br /> <br /> * Kevin shares his own experience of being made redundant during the financial crisis.<br /> * The need for financial security impacted his ability to make a more deliberate career transition at that time.<br /> * Lucia explains how she approaches working with clients who are in "survival mode" due to financial pressures.<br /> <br /> Midlife Unstuck - The Brand<br /> <br /> * Lucia discusses the intentional design of her Midlife Unstuck brand and website.<br /> * She has a slightly distorted logo that is meant to make people pause and reflect.<br /> * Lucia explains how this ties into her approach of helping clients see things from a new perspective.<br /> <br /> Career Design for Young People<br /> <br /> * Lucia shares her passion for bringing career design and happiness insights to young people.<br /> * These range from high school students, who she believes are not getting enough exposure to these important topics.<br /> <br /> Clips from the Podcast<br /> Before the show, Graham created this Image for Lucia's business using DALL:E<br /> <br /> <br /> <br /> But don't look at the fingers!<br /> <br /> <a href="https://thenext100days.org/wp-content/uploads/2024/06/Lucia-Knight-Norman-Rockwell-Inspired-Later-Life-Career-Change.mp4">https://thenext100days.org/wp-content/uploads/2024/06/Lucia-Knight-Norman-Rockwell-Inspired-Later-Life-Career-Change.mp4</a><br /> <br /> &nbsp;<br /> Lucia Helps People Move Careers<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/06/Lucia-Knight-What-She-Does.mp4">https://thenext100days.org/wp-content/uploads/2024/06/Lucia-Knight-What-She-Does.mp4</a><br /> <br /> &nbsp;<br /> How Does She Attract People?<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/06/Lucia-Knight-How-She-Attracts-Poeple.mp4">https://thenext100days.org/wp-content/uploads/2024/06/Lucia-Knight-How-She-Att...#429 – Jen Pearson – Corporate Treasury#429 – Jen Pearson – Corporate Treasuryhttps://thenext100days.org/?p=9687Fri, 14 Jun 2024 06:30:57 +010051:24falsefullCorporate Treasury<br /> <br /> Jen Pearson is fiercely passionate about all things treasury. Working with intelligent, forward-thinking start-up leaders is her ideal customer profile. She helps them free up their time to focus on strategy and product development. They can relax knowing she has their backs with all things cash and banking.<br /> <br /> <br /> <br /> <br /> <br /> Her company, TreasuryEdge offers a range of services built on her intense devotion to sharing knowledge and building community.<br /> <br /> <br /> Summary of the Podcast<br /> What is a Corporate Treasurer?<br /> <br /> * Jen explains that a corporate treasurer is responsible for managing the financial risk of a business.<br /> * The treasurer focuses on handling cash forecasting, debt, and foreign exchange.<br /> * In a way, they act as an in-house bank.<br /> * But she's not a bank. She just tales on the tasks that would otherwise be outsourced to banks.<br /> <br /> Challenges of Working with Banks<br /> <br /> * Graham and Jen discuss the difficulties of working with banks.<br /> * Banks can overcomplicate processes and make it hard for businesses to understand the full costs.<br /> * Jen emphasises the importance of having trusted banking partners though.<br /> * But above all, she forges relationships with people who can explain things clearly.<br /> <br /> Jen's Background<br /> <br /> * Jen told us how she decided to leave her corporate job and start Treasury Edge.<br /> * Her focus is to provide treasury services to startups and scale-ups.<br /> * She discusses the challenges of going out on her own.<br /> * One thing that is clear to her now, is she has had to develop new skills beyond just treasury expertise.<br /> <br /> Advice for Early Stage Companies<br /> <br /> * Graham and Jen discuss the critical importance of effective cash management, especially for early-stage companies.<br /> * Jen sets up sustainable treasury processes to mitigate risks like bank failures or payment disruptions.<br /> <br /> Clips from the Podcast<br /> What is a Corporate Treasurer?<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/06/Jen-Pearson-What-is-Treasury.mp4">https://thenext100days.org/wp-content/uploads/2024/06/Jen-Pearson-What-is-Treasury.mp4</a><br /> <br /> &nbsp;<br /> It's Who You Know<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/06/Jen-Pearson-Who-You-Know.mp4">https://thenext100days.org/wp-content/uploads/2024/06/Jen-Pearson-Who-You-Know.mp4</a><br /> <br /> &nbsp;<br /> An Example of Treasury with FX Hedging<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/06/Jen-Pearson-FX-Hedging.mp4">https://thenext100days.org/wp-content/uploads/2024/06/Jen-Pearson-FX-Hedging.mp4</a><br /> <br /> &nbsp;<br /> Talking About Start-Up and Scale Ups<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/06/Jen-Pearson-Start-Ups.mp4">https://thenext100days.org/wp-content/uploads/2024/06/Jen-Pearson-Start-Ups.mp4</a><br /> <br /> &nbsp;<br /> Treasurers of Tomorrow<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/06/Jen-Pearson-Treasurers-of-Tomorrow.mp4">https://thenext100days.org/wp-content/uploads/2024/06/Jen-Pearson-Treasurers-of-Tomorrow.mp4</a><br /> <br /> &nbsp;<br /> Why Focus on Young Companies?<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/06/Jen-Pearson-Why-Young-Companies.mp4">https://thenext100days.org/wp-content/uploads/2024/06/Jen-Pearson-Why-Young-Companies.mp4</a><br /> <br /> &nbsp;<br /> <br /> &nbsp;<br /> Testimonial from Jen Pearson<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/06/Jen-Pearson-Testimonial1.mp4">https://thenext100days.org/wp-content/uploads/2024/06/Jen-Pearson-Testimonial1.mp4</a><br /> <br /> &nbsp;<br /> The Next 100 Days Podcast Co-Hosts<br /> <br /> Graham Arrowsmith<br /> <br /> <br /> #428 – Stuart Bell – 90 Minute Books#428 – Stuart Bell – 90 Minute Bookshttps://thenext100days.org/?p=9664Fri, 07 Jun 2024 06:30:07 +010047:22falsefull90 Minute Books<br /> Stuart's marketing and operational experience helped take 90-Minute Books from idea to an organisation that has helped over 800 business owners and entrepreneurs create their greatest lead generation tool. And in this episode of The Next 100 Days, he unpicks how everything works and why you should consider writing your own 90 Minute Book.<br /> <br /> <br /> <br /> Stuart and Graham are both MeclabsAI Guild members. What is even more exciting is Stuart's partner in 90 Minute Books is the one and only Dean Jackson, a world renowned marketing expert. Come across a landing page? Or the 9-word email? Yep, Dean was the inspiration for both.<br /> <br /> <br /> Summary of the Podcast<br /> Before We Got Started<br /> <br /> * The participants, Stuart Bell, Kevin Appleby, and Graham Arrowsmith, engage in some casual conversation.<br /> * They banter about British accents, the Queen, and changes to British currency and culture.<br /> <br /> Discussing the 90 Minute Books concept<br /> <br /> * Graham introduces Stuart Bell, who explains his "90 Minute Books" concept.<br /> * Stuart helps business owners create a valuable, conversation-starting book in just 90 minutes of recorded content.<br /> * The 8-step framework focuses on identifying the target audience, crafting an attention-grabbing title, and including a clear call-to-action.<br /> <br /> Pricing and delivery options<br /> <br /> * Stuart discusses the pricing model for the 90-minute books service.<br /> * Prices range from $3,000 to $6,000 depending on the level of customisation and support needed.<br /> * He explains the benefits of providing both digital and physical book copies.<br /> * These books can be used as lead generation and relationship-building tools.<br /> <br /> Comparison to traditional publishing<br /> <br /> * Stuart contrasts the 90-minute books approach with traditional book publishing,<br /> * With Stuart, the goal is to create a conversation-starting tool rather than a lengthy, academic work.<br /> * He emphasises the importance of maintaining the author's natural voice and tone throughout the book.<br /> <br /> Synergies with Meclabs AI <br /> <br /> * Stuart discusses the connection between his book concept and the MeclabsAI framework.<br /> * MeclabsAI focuses on a sequential "micro-yes" approach to lead generation.<br /> * He explains how the two methodologies complement each other in creating effective marketing tools.<br /> <br /> Potential for voice integration<br /> <br /> * The group discusses the potential for integrating AI-generated voice technology to create audiobooks<br /> * This offers a further way to enhance personal connection with the audience.<br /> <br /> Clips from the 90 Minute Books Podcast<br /> The Kings English<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/06/Stuart-Bell-Kings-English.mp4">https://thenext100days.org/wp-content/uploads/2024/06/Stuart-Bell-Kings-English.mp4</a><br /> <br /> &nbsp;<br /> 90 Minutes Explained<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/06/Stuart-Bell-90-Minutes-Explained.mp4">https://thenext100days.org/wp-content/uploads/2024/06/Stuart-Bell-90-Minutes-Explained.mp4</a><br /> <br /> &nbsp;<br /> My Damn Toe Hurts - Single Target Market<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/06/Stuart-Bell-My-Damn-Toe-Hurts.mp4">https://thenext100days.org/wp-content/uploads/2024/06/Stuart-Bell-My-Damn-Toe-Hurts.mp4</a><br /> <br /> &nbsp;<br /> A Conversation Starter<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/06/Stuart-Bell-Conversation-Starter.mp4">https://thenext100days.org/wp-content/uploads/2024/06/Stuart-Bell-Conversation-Starter.mp4</a><br /> <br /> &nbsp;<br /> A High Net Worth Shock n Awe Package Strategy<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/06/Stuart-Bell-HNW-Strategy.#427 – Mike King – High Ticket Sales Campaigns#427 – Mike King – High Ticket Sales Campaignshttps://thenext100days.org/?p=9628Fri, 31 May 2024 06:30:22 +010045:07falsefullHigh Ticket Sales Campaigns<br /> Mike King helps clients identify gaps in their client acquisition strategy especially with High Ticket Sales Campaigns. He helps them fix it and then scale it. Plus, he's got lots to share about being a better husband. On top of that, this Michigan high performer is also on the leadership team for the MeclabsAI development that Graham is a bit part player in!<br /> <br /> <br /> <br /> <br /> Summary of the Podcast<br /> Introduction to Mike King<br /> <br /> * Graham introduces Mike King, who like Graham is part of the MeclabsAI Guild.<br /> * Mike is from Michigan.<br /> * His expertise is in high ticket sales campaigns.<br /> * He generates leads for Cardone University, one of Grant Cardone's businesses.<br /> <br /> Mike's high ticket sales campaign approach<br /> <br /> * Mike explains his approach to optimising high ticket sales campaign funnels.<br /> * He runs ads, manages copywriting and creative, and works closely with the sales team to understand objections and improve the overall process.<br /> * These campaigns have increased conversions for Cardone University.<br /> * He offers a free "90-day onboarding playbook" that gives prospects a taste of the training before they commit to the full offering.<br /> <br /> Mike's personal story<br /> <br /> * Mike shared stories about his challenging upbringing.<br /> * This included an absent and troubled father.<br /> * These challenges appear to have blessed Mike with deep empathy and the ability to connect with people.<br /> * Naturally, this works in his favour when marketing.<br /> * He shares how getting involved in men's groups and retreats has helped him heal and inspired him to mentor other men.<br /> <br /> &nbsp;<br /> Clips from the Podcast<br /> Improving Metrics for Call Booking<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/05/Mike-King-Improving-Call-Booking-Metrics.mp4">https://thenext100days.org/wp-content/uploads/2024/05/Mike-King-Improving-Call-Booking-Metrics.mp4</a><br /> <br /> &nbsp;<br /> Cardone University<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/05/Mike-King-Cardone-University.mp4">https://thenext100days.org/wp-content/uploads/2024/05/Mike-King-Cardone-University.mp4</a><br /> <br /> &nbsp;<br /> Cardone University in More Detail<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/05/Mike-King-Process.mp4">https://thenext100days.org/wp-content/uploads/2024/05/Mike-King-Process.mp4</a><br /> <br /> &nbsp;<br /> A Challenging Start to Life<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/05/Mike-King-Challenging-Upbringing.mp4">https://thenext100days.org/wp-content/uploads/2024/05/Mike-King-Challenging-Upbringing.mp4</a><br /> <br /> &nbsp;<br /> The Biggest High Ticket Sales Campaign Breakthrough in the Last 12 Months<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/05/Mike-King-5x-Conversion-Uplift.mp4">https://thenext100days.org/wp-content/uploads/2024/05/Mike-King-5x-Conversion-Uplift.mp4</a><br /> <br /> &nbsp;<br /> Mike Leaves this Testimonial <br /> <a href="https://thenext100days.org/wp-content/uploads/2024/05/Mike-King-Testimonial.mp4">https://thenext100days.org/wp-content/uploads/2024/05/Mike-King-Testimonial.mp4</a><br /> <br /> &nbsp;<br /> The Next 100 Days Podcast Co-Hosts<br /> <br /> Graham Arrowsmith<br /> <br /> <br /> Graham is "The High Net Worth Data Guy" who founded <a href="https://finelyfettled.co.uk/west-yorkshire-marketing-consultant/">Finely Fettled</a> to help business owners and marketers market to affluent and high-net-worth customers.  Now get all-inclusive affluent direct mail campaigns combining A lister copy, design, print and postage for £599+vat, without the DIY hassle. Find Graham on <a href="http://linkedin.com/in/grahamarrowsmith">LinkedIn</a>.<br /> Kevin Appleby<br /> <br /> <br /> #426 – Simon Severino – Strategy Sprints#426 – Simon Severino – Strategy Sprintshttps://thenext100days.org/?p=9604Fri, 24 May 2024 06:30:05 +010055:31falsefullStrategy Sprints<br /> Simon Severino is the author of Strategy Sprints and has created over £2bn in additional sales for his clients over the last 21 years.<br /> <br /> <br /> <br /> In this podcast, Simon shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints Method and enjoy sales that soar.  Simon is a podcaster, TEDx speaker, Forbes contributor and Triathlete.<br /> <br /> <br /> Summary of the Podcast<br /> Introduction<br /> <br /> * Kevin &amp; Graham discuss their backgrounds in business and careers.<br /> * Graham recently considering retirement planning and a potential pivot in his consultancy work.<br /> <br /> Community building and sales coaching<br /> <br /> * Simon Severino shares his strategy for doubling business revenue within 90 days.<br /> * He does this by increasing price, win rate, and sales frequency.<br /> * Important is community building and sales process optimisation.<br /> * One of his super skills is questioning.<br /> <br /> Strategic Value Wheel <br /> <br /> Clips from the Podcast<br /> What Do Strategy Sprints Deliver?<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/05/Simon-Severino-What-Do-Strategy-Sprints-Deliver.mp4">https://thenext100days.org/wp-content/uploads/2024/05/Simon-Severino-What-Do-Strategy-Sprints-Deliver.mp4</a><br /> How Do They Get 25% More in Each of the 3 Areas?<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/05/Simon-Severino-25-More-Price-.mp4">https://thenext100days.org/wp-content/uploads/2024/05/Simon-Severino-25-More-Price-.mp4</a><br /> The Best Talk % on a Sales Call<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/05/Simon-Severino-Best-Talk-Rate.mp4">https://thenext100days.org/wp-content/uploads/2024/05/Simon-Severino-Best-Talk-Rate.mp4</a><br /> All Without Adding a Single Lead...<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/05/Simon-Severino-Dont-Need-Many-Leads.mp4">https://thenext100days.org/wp-content/uploads/2024/05/Simon-Severino-Dont-Need-Many-Leads.mp4</a><br /> <br /> &nbsp;<br /> Philosophy, Management Consultancy and Sales Questions<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/05/Simon-Severino-Sales-Questions.mp4">https://thenext100days.org/wp-content/uploads/2024/05/Simon-Severino-Sales-Questions.mp4</a><br /> <br /> &nbsp;<br /> Simon Provided this Testimonial<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/05/Simon-Severino-Testimonial.mp4">https://thenext100days.org/wp-content/uploads/2024/05/Simon-Severino-Testimonial.mp4</a><br /> <br /> &nbsp;<br /> Contact Strategy Sprints<br /> <a href="https://www.strategysprints.com"></a><br /> <br /> &nbsp;<br /> The Next 100 Days Podcast Co-Hosts<br /> <br /> Graham Arrowsmith<br /> <br /> <br /> Graham is "The High Net Worth Data Guy" who founded <a href="https://finelyfettled.co.uk/west-yorkshire-marketing-consultant/">Finely Fettled</a> to help business owners and marketers market to affluent and high-net-worth customers.  Now get all-inclusive affluent direct mail campaigns combining A lister copy, design, print and postage for £599+vat, without the DIY hassle. Find Graham on <a href="http://linkedin.com/in/grahamarrowsmith">LinkedIn</a>.<br /> Kevin Appleby<br /> <br /> <br /> Kevin specialises in finance transformation and implementing business change. He's the COO of <a href="https://www.growcfo.net">GrowCFO, </a>which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on <a href="https://www.linkedin.com/in/kevin-appleby-295417a/">LinkedIn </a>and at <a href="http://www.kevinappleby.com">kevinappleby.com</a><br /> <br />#425 – Kevin Appleby & Graham Arrowsmith – AI#425 – Kevin Appleby & Graham Arrowsmith – AIhttps://thenext100days.org/?p=9560Fri, 17 May 2024 06:32:35 +010049:08falsefullThe AI Update<br /> Current statistics show that around 48% of entrepreneurs, businesses and experts are using AI in their work flows now. Kevin and Graham share their own involvement and speculate on the future uses of AI in their own businesses.<br /> <br /> <br /> <br /> <br /> Summary of the Podcast<br /> Introductions and Podcast Overview<br /> <br /> * Kevin and Graham discussed the hype around AI and how it's changing their work.<br /> * Both co-hosts are now in their 60s, so how are they faring exploring new tools to boost their skills and businesses?<br /> <br /> AI tools for research and writing<br /> <br /> * Kevin shared how he uses <a href="https://poe.com">Poe</a> to boost research and writing.<br /> * He explained the dispensing of a ghostwriter.<br /> * Poe helps Kevin produce AI summaries and drafts that save time and improve output.<br /> <br /> Copywriting and marketing AI with BNSN<br /> <br /> * Graham detailed BNSN / Benson's trained models that emulate top copywriters.<br /> * BNSN helps Graham by improving his copywriting to the A-lister level.<br /> * Cloning is a particular strength.<br /> * With cloning, you can take an email from someone like Dan Kennedy...<br /> * Then you apply a client's blueprint (based on the client's identity, offer, and ideal client)—hey presto, you get a brilliant piece of copy that is almost totally unique.<br /> * After that, if you want to make the copy more "corporate/less hype" you can apply refiners to ape your tone of voice.<br /> <br /> Website optimisation with MeclabsAI <br /> <br /> * Graham also detailed how MeclabsAI analyses websites.<br /> * There are various apps built into MeclabsAI that can do this.<br /> * They are like marketing experts or professors.<br /> * See What it makes of Kevin's GrowCFO website...<br /> <br /> <br /> Book creation with Designrr<br /> <br /> * Graham stunned Kevin by automating a 44-page book in under 60 minutes for his son's business<br /> * He used Designrr's templates, all done despite limited experience with the tool.<br /> <br /> And here's that 44-page book...<br /> <br /> <a href="https://thenext100days.org/wp-content/uploads/2024/04/Defending-the-digital-realm-a-chief-information-security-officers-guide-to-cyber-security_Selected-Cyber-April-2024.pdf">Defending-the-digital-realm-a-chief-information-security-officers-guide-to-cyber-security_Selected Cyber - April 2024</a><br /> <br /> <br /> Proofreading and editing with <a href="https://www.grammarly.com">Grammarly</a><br /> <br /> * Kevin recommended Grammarly's paid version for its AI editing.<br /> * It goes beyond spelling to maximise readability.<br /> * Kevin says it has improved his own writing through its detailed suggestions.<br /> <br /> Future directions of AI<br /> <br /> * Both saw AI delaying retirement to optimise potential income from applying AI.<br /> * Kevin spoke about cutting research time,<br /> * He was an advocate of Microsoft CoPilot which integrates AI directly into common programs to boost productivity.<br /> <br /> Clips from the Podcast<br /> AI Elevates Graham's Copywriting Offer<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/04/Kevin-Graham-BNSN.mp4">https://thenext100days.org/wp-content/uploads/2024/04/Kevin-Graham-BNSN.mp4</a><br /> <br /> &nbsp;<br /> Headlines<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/04/Kevin-Graham-Headlines.mp4">https://thenext100days.org/wp-content/uploads/2024/04/Kevin-Graham-Headlines.mp4</a><br /> <br /> &nbsp;<br /> Poe<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/04/Kevin-Graham-Poe.mp4">https://thenext100days.org/wp-content/uploads/2024/04/Kevin-Graham-Poe.mp4</a><br /> <br /> &nbsp;<br /> Using Designrr to Write a Book For Selected Cyber<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/04/Kevin-Graham-A-book-Writt...#424 – Elle Wilson – Beauty Entrepreneur#424 – Elle Wilson – Beauty Entrepreneurhttps://thenext100days.org/?p=9555Fri, 10 May 2024 06:30:16 +010046:26falsefullBeauty Entrepreneur<br /> Another podcast and another Australian entrepreneur, this time, it's all about beauty! Now Kevin probably could do with some work - you cannot improve perfection for Graham. Elle came across Graham via MeclabsAI Guild, a new place where you can discover solutions to just about every marketing challenge you face. The whole thing is built on Flint McGlaughlin's 10,000-plus Marketing Experiments that are the empirical underpinning of the new AI product. Elle's a big part of the Guild.<br /> <br /> <br /> <br /> <br /> Summary of the Podcast<br /> <br /> * Graham introduces Elle, an Australian beauty entrepreneur and mentor.<br /> * The plan was to discuss her career journey from beauty to helping others through mentoring and allowing life's flow.<br /> <br /> Beauty, mentoring and allowing flow<br /> <br /> * Elle shares finding her calling in mentoring after her business crashed.<br /> * She learned to accept not knowing and let life guide her.<br /> * Elle emerged as a leader in eyebrows and has helped many women through difficult times.<br /> <br /> Retirement planning and flow<br /> <br /> * Graham has been considering retirement, as he approaches 65 later this year.<br /> * Like Elle, Graham wants to continue with fulfilling work.<br /> * Elle follows life's flow to continually help others through challenges.<br /> * Kevin notes life's most impactful moments are unplanned.<br /> <br /> Clips from the Podcast<br /> Geelong, Victoria, Australia<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/04/Elle-Wilson-Geelong.mp4">https://thenext100days.org/wp-content/uploads/2024/04/Elle-Wilson-Geelong.mp4</a><br /> <br /> &nbsp;<br /> Inner Yes Gets Elle into Beauty Industry<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/04/Elle-Wilson-Inner-Yes.mp4">https://thenext100days.org/wp-content/uploads/2024/04/Elle-Wilson-Inner-Yes.mp4</a><br /> <br /> &nbsp;<br /> Graham Teases Kevin's Early Beginnings With Numbers!<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/04/Elle-Wilson-Kevins-First-Footings.mp4">https://thenext100days.org/wp-content/uploads/2024/04/Elle-Wilson-Kevins-First-Footings.mp4</a><br /> <br /> &nbsp;<br /> Sheltered Childhood to Being Responsible for Other's Beauty<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/04/Elle-Wilson-Childhood-to-Beauty.mp4">https://thenext100days.org/wp-content/uploads/2024/04/Elle-Wilson-Childhood-to-Beauty.mp4</a><br /> <br /> &nbsp;<br /> What is Beauty?<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/04/Elle-Wilson-What-is-Beauty.mp4">https://thenext100days.org/wp-content/uploads/2024/04/Elle-Wilson-What-is-Beauty.mp4</a><br /> <br /> &nbsp;<br /> Brows - Elle's Astonishing Process<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/04/Elle-Wilson-Brows.mp4">https://thenext100days.org/wp-content/uploads/2024/04/Elle-Wilson-Brows.mp4</a><br /> <br /> &nbsp;<br /> Elle Uses Light Trick to Look [Insert Your Best Guess] Years Younger!<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/04/Elle-Wilson-Lighting.mp4">https://thenext100days.org/wp-content/uploads/2024/04/Elle-Wilson-Lighting.mp4</a><br /> <br /> &nbsp;<br /> Elle Provided This Testimonial<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/04/Elle-Wilson-Testimonial.mp4">https://thenext100days.org/wp-content/uploads/2024/04/Elle-Wilson-Testimonial.mp4</a><br /> <br /> &nbsp;<br /> Contact Elle Wilson<br /> <a href="https://truebrow.com/aboutellewilson/"></a><br /> <br /> &nbsp;<br /> The Next 100 Days Podcast Co-Hosts<br /> Graham Arrowsmith<br /> <br /> <br /> Graham is "The High Net Worth Data Guy" who founded <a href="https://finelyfettled.co.uk/west-yorkshire-marketing-consultant/">Finely Fettled</a> to help business owners and marketers market to affluent and high-net-worth customers.#423 – Alan Smith – Wealth Management#423 – Alan Smith – Wealth Managementhttps://thenext100days.org/?p=9525Fri, 03 May 2024 06:30:40 +010001:01:42falsefullWealth Management &amp; Funding Your Retirement<br /> <br /> <br /> When it comes to wealth management who better to discuss this with than Alan Smith is the CEO of Capital Asset Management. He maintains an active and compelling <a href="https://twitter.com/AlanJLSmith">Twitter account</a>. And this week, he is our guest on The Next 100 Days podcast. He started the company in 2004. Alan is an avid thrill seeker, having climbed Mount Kilimanjaro and has a passion for skiing and family holidays.<br /> <br /> <br /> Summary of the Podcast<br /> Financial Planning &amp; Wealth Management<br /> <br /> * Graham seeks retirement guidance as he approaches 65. [If you believe I'm still in my 30s, then I have a bridge to sell you!]<br /> * Alan stresses the importance of a thorough financial plan.<br /> * That plan pinpoints your goals, the resources you have, and the strategies you'll take in this next phase of your life.<br /> * A plan's value lies not in completion but as a living framework to navigate life changes.<br /> <br /> Investment strategies and asset allocation<br /> <br /> * Alan details his "family fortress" portfolio of broad market index funds.<br /> * Along with his "investment playpen" of higher risk bets.<br /> * He advocates allocating primarily to equities for long-term growth outpacing inflation, though accepting short-term volatility.<br /> * You should focus on fees, costs, simplicity and diversification as priorities.<br /> <br /> Choosing a financial advisor<br /> <br /> * Alan argues an advisor pays for themselves through objective counsel in emotional times.<br /> * Look for credentials, independence, and a personal connection to guide complex decisions over decades.<br /> * Fees around 1-1.5% for advice and low-cost funds are reasonable compared to potential returns and risks avoided.<br /> <br /> Clips from the Podcast<br /> Did We Get The Wrong Alan Smith?<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/04/Alan-Smith-Wealth-Management.mp4">https://thenext100days.org/wp-content/uploads/2024/04/Alan-Smith-Wealth-Management.mp4</a><br /> Family Fortress &amp; Investment Playpen<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/04/Alan-Smith-Family-Fortress-Investment-Playpen.mp4">https://thenext100days.org/wp-content/uploads/2024/04/Alan-Smith-Family-Fortress-Investment-Playpen.mp4</a><br /> <br /> Included in Alan's wealth management driven "Investment Playpen" strategy are:<br /> <br /> * a couple of start-up companies<br /> * a little bit of bitcoin<br /> <br /> You should focus on the Family Fortress.<br /> <br /> Percentage split 95:5%<br /> An Investment Philosophy Based on Academic Research<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/04/Alan-Smith-Proper-Research.mp4">https://thenext100days.org/wp-content/uploads/2024/04/Alan-Smith-Proper-Research.mp4</a><br /> Index or Active Fund Manager?<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/04/Alan-Smith-index-or-active-fund-manager.mp4">https://thenext100days.org/wp-content/uploads/2024/04/Alan-Smith-index-or-active-fund-manager.mp4</a><br /> Get a Financial Plan completed for your Retirement<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/04/Alan-Smith-financial-plan.mp4">https://thenext100days.org/wp-content/uploads/2024/04/Alan-Smith-financial-plan.mp4</a><br /> <br /> &nbsp;<br /> When I'm 65<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/04/Alan-Smith-When-Im-65.mp4">https://thenext100days.org/wp-content/uploads/2024/04/Alan-Smith-When-Im-65.mp4</a><br /> Have an Investment STRATEGY<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/04/Alan-Smith-Have-an-investment-strategy.mp4">https://thenext100days.org/wp-content/uploads/2024/04/Alan-Smith-Have-an-investment-strategy.mp4</a><br /> <br /> &nbsp;<br /> The Big Takeaway<br /> #422 – Mike Malloy – Fractional Sales Executives#422 – Mike Malloy – Fractional Sales Executiveshttps://thenext100days.org/?p=9502Fri, 26 Apr 2024 06:30:55 +010046:59falsefullFractional Sales Executives<br /> <br /> <br /> Mike Malloy believes the future of work is fractional, like the fractional sales executives he provides to a particular niche in the US. That niche is B2B SaaS tech companies. On this episode of The Next 100 Days Podcast, we discover a truly amazing individual, whose talents extend way beyond his subject specialism. Listen and watch to discover more about Mike Malloy.<br /> <br /> Mike spoke to us from Rye, New Hampshire where he was visiting family, but he normally resides in Lewis, Delaware (perilously close to where their President spends the majority of his time).<br /> <br /> <br /> Summary of the Podcast<br /> An Introduction<br /> <br /> * Mike introduced fractional sales executives as experienced professionals who work part-time for multiple companies.<br /> * These sales people provide temporary expertise to help businesses scale their sales processes.<br /> * Mike's company matches experienced sales executives with growing B2B SaaS companies.<br /> * He does this through an assessment of their sales systems and needs.<br /> <br /> His Fractional Sales Executives<br /> <br /> * His Executives commit 5-10 hours weekly for 3-6 months on a flexible budget.<br /> * Mike has vetted over 249 executives with diverse backgrounds to suit various company needs.<br /> * Candidates undergo screening for skills, experience and cultural fit before recommendations to clients.<br /> <br /> Measuring Success is Like<br /> <br /> * Executives provide training, processes and introductions while CEOs oversee growth.<br /> * Success is tracked through qualified leads, appointments, wins and time from first contact to payment.<br /> * Velocities through the funnel indicate where bottlenecks may exist.<br /> <br /> The Future is Fractional Sales Executives<br /> <br /> * Fractional work was presented as the future, allowing experts to work flexibly across industries while entrepreneurs access affordable expertise.<br /> * International opportunities also exist to expand client bases.<br /> * Fractional sales executives were deemed a cost-effective means for companies to access experienced help and expand more quickly than funding full-time staff.<br /> * Opportunities also exist to introduce this model across borders.<br /> <br /> Clips from the Podcast<br /> Outtake - Research, or the Lack of it!<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/04/Mike-Malloy-Preamble.mp4">https://thenext100days.org/wp-content/uploads/2024/04/Mike-Malloy-Preamble.mp4</a><br /> <br /> &nbsp;<br /> Mike is Relentlessly Generous When Offering Fractional Sales Executives<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/04/Mike-Malloy-Relentlessly-Generous.mp4">https://thenext100days.org/wp-content/uploads/2024/04/Mike-Malloy-Relentlessly-Generous.mp4</a><br /> <br /> &nbsp;<br /> The Future of Work is Fractional<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/04/Mike-Malloy-The-Future-of-Work-is-Fractional.mp4">https://thenext100days.org/wp-content/uploads/2024/04/Mike-Malloy-The-Future-of-Work-is-Fractional.mp4</a><br /> <br /> &nbsp;<br /> What Does Malloy Industries Do?<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/04/Mike-Malloy-Whats-the-Process.mp4">https://thenext100days.org/wp-content/uploads/2024/04/Mike-Malloy-Whats-the-Process.mp4</a><br /> <br /> &nbsp;<br /> Sales Scaleability<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/04/Mike-Malloy-Sales-Scaleability.mp4">https://thenext100days.org/wp-content/uploads/2024/04/Mike-Malloy-Sales-Scaleability.mp4</a><br /> <br /> &nbsp;<br /> Who Makes a Good Fractional Sales Executive?<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/04/Mike-Malloy-Productive-People.mp4">https://thenext100days.org/wp-content/uploads/2024/04/Mike-Malloy-Productive-People.mp4</a><br /> #421 – Shane Hatton – Leadership & Culture#421 – Shane Hatton – Leadership & Culturehttps://thenext100days.org/?p=9479Fri, 19 Apr 2024 06:30:13 +010055:04falsefullLeadership &amp; Culture<br /> Shane Michael Hatton is a 2x Author and global expert on Leadership &amp; Culture.<br /> <br /> <br /> <br /> He has spent the last decade developing remarkable leaders and teams by helping them connect, and collaborate more effectively. Shane has been published in the Harvard Business Review, Forbes, The Australian, HRD, and CEO World, among other publications.<br /> <br /> What's interesting is he has moved to the UK, lives in Notting Hill currently, and is attracting new clients. He is another Jenny Stilwell introduction. She knows everyone, hence the Harry Pilkington joke to introduce him!<br /> <br /> <br /> Summary of the Podcast<br /> <br /> * It's all about leadership &amp; culture!<br /> * Graham and Kevin discuss culture and leadership with their guest Shane Hatton.<br /> * Shane explains how culture exists whenever people come together and is shaped by behaviours over time.<br /> * Leaders must align teams around shared goals while respecting individual differences.<br /> <br /> Clips from the Podcast<br /> An Eclectic Background<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/04/Shane-Hatton-Background.mp4">https://thenext100days.org/wp-content/uploads/2024/04/Shane-Hatton-Background.mp4</a><br /> Why Invite Shane to Your Business?<br /> We're all basket cases to a point...!<br /> <br /> <a href="https://thenext100days.org/wp-content/uploads/2024/04/Shane-Hatton-Why-Invite-Him-In.mp4">https://thenext100days.org/wp-content/uploads/2024/04/Shane-Hatton-Why-Invite-Him-In.mp4</a><br /> <br /> &nbsp;<br /> Remarkable Leaders - Created Here!<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/04/Shane-Hatton-Remarkable-Leaders.mp4">https://thenext100days.org/wp-content/uploads/2024/04/Shane-Hatton-Remarkable-Leaders.mp4</a><br /> <br /> &nbsp;<br /> An Interesting Time With Leadership &amp; Culture<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/04/Shane-Hatton-Leadesrhsip-Right-Now.mp4">https://thenext100days.org/wp-content/uploads/2024/04/Shane-Hatton-Leadesrhsip-Right-Now.mp4</a><br /> <br /> &nbsp;<br /> Is Diversity Equity &amp; Inclusion Driving You Nuts Too?<br /> <a href="https://www.heritage.org/progressivism/commentary/dei-hasnt-just-infected-the-left">What is DEI?</a><br /> <br /> <a href="https://thenext100days.org/wp-content/uploads/2024/04/Shane-Hatton-DEI-Heaven-Help-Us.mp4">https://thenext100days.org/wp-content/uploads/2024/04/Shane-Hatton-DEI-Heaven-Help-Us.mp4</a><br /> <br /> &nbsp;<br /> Helps You Get The Culture You Want<br /> BOOK: <a href="https://shanemhatton.com/product/letstalkculture/">Let's Talk Culture</a><br /> <br /> <a href="https://thenext100days.org/wp-content/uploads/2024/04/Shane-Hatton-Lets-Talk-Culture.mp4">https://thenext100days.org/wp-content/uploads/2024/04/Shane-Hatton-Lets-Talk-Culture.mp4</a><br /> <br /> &nbsp;<br /> Challenge Your Cultural Norms<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/04/Shane-Hatton-Core-Culture.mp4">https://thenext100days.org/wp-content/uploads/2024/04/Shane-Hatton-Core-Culture.mp4</a><br /> Shane Hatton Leaves This Testimonial for The Next 100 Days Podcast<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/04/Shane-Hatton-Testimonial.mp4">https://thenext100days.org/wp-content/uploads/2024/04/Shane-Hatton-Testimonial.mp4</a><br /> <br /> &nbsp;<br /> Contact Shane M Hatton<br /> <a href="https://shanemhatton.com"></a><br /> <br /> &nbsp;<br /> The Next 100 Days Podcast Co-Hosts<br /> Graham Arrowsmith<br /> <br /> <br /> Graham is "The High Net Worth Data Guy" who founded <a href="https://finelyfettled.co.uk/west-yorkshire-marketing-consultant/">Finely Fettled</a> to help business owners and marketers market to affluent and high-net-worth customers.  Now get all-inclusive affluent direct mail campaigns combining A lister copy, design, print and postage for £599+vat,#420 – David Oates – Yavica#420 – David Oates – Yavicahttps://thenext100days.org/?p=9415Fri, 12 Apr 2024 06:24:43 +010052:23falsefullYavica<br /> Yavica provides visionary real estate companies with a platform to innovate the industry. This week's guest is David Oates, who is now Chief Revenue Officer of Yavica. He has a particular passion for the Commercial Real Estate market. David is focused on helping propetech companies achieve their goals and create sustainable growth.<br /> <br /> <br /> <br /> <br /> Summary of the Podcast<br /> Introductions<br /> <br /> * David joins the podcast to discuss Yavica's commercial real estate software.<br /> * He explains the industry challenges with legacy systems as Graham and Kevin question him.<br /> <br /> Commercial real estate software systems<br /> <br /> * David outlines the real estate lifecycle and how property management systems help with financial processes like leasing, payments and accounting.<br /> * Legacy systems are inflexible while Yavica integrates with Microsoft Dynamics.<br /> <br /> Yavica and disruptive technology<br /> <br /> * By integrating Dynamics, Yavica aims to disrupt legacy providers and future-proof clients.<br /> * Growth relies on referrals but David wants accelerated strategies as competitors slowly adapt.<br /> <br /> Future opportunities with AI<br /> <br /> * David believes AI can streamline implementations by configuring processes automatically.<br /> * Graham challenges shrinking deployment times to undermine arguments against rapid changes.<br /> <br /> Marketing strategy difficulties<br /> <br /> * Graham advocates segmented campaigns around cost-savings and profits to convince decision-makers.<br /> * David admits reliance on referrals and seeks radical plans to identify visionary clients.<br /> <br /> Transforming business processes<br /> <br /> * David explains implementations analyse each process and map workflows into the new system.<br /> * Streamlining yields long-term savings but slows deployments, hampering disruptive potential.<br /> <br /> Implementation challenges and time savings<br /> <br /> * David argues processes are complex while Graham targets "Doris and Mavis."<br /> * Kevin recalls streamlining a firm's processes through a shared service.<br /> * David ponders AI-aided rapid transformations.<br /> <br /> Conclusion and next steps<br /> <br /> * Graham urges David to aggressively solve the problem of long deployment times with a "samurai squad."<br /> * David is energised by the challenge to disrupt through radical strategies and tactics.<br /> <br /> Clips From the Podcast<br /> Commercial Real Estate<br /> See also Episode 416 - Irwin Boris<br /> <br /> <a href="https://thenext100days.org/wp-content/uploads/2024/03/David-Oates-Commercial-Real-Estate.mp4">https://thenext100days.org/wp-content/uploads/2024/03/David-Oates-Commercial-Real-Estate.mp4</a><br /> <br /> &nbsp;<br /> Yavica - The Real Estate Skin for Microsoft Dynamics<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/03/David-Oates-Skin-for-Microsoft-Dynamics.mp4">https://thenext100days.org/wp-content/uploads/2024/03/David-Oates-Skin-for-Microsoft-Dynamics.mp4</a><br /> <br /> Let's Keep This Simple<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/03/David-Oates-Simplified.mp4">https://thenext100days.org/wp-content/uploads/2024/03/David-Oates-Simplified.mp4</a><br /> <br /> &nbsp;<br /> Long Sales Cycles<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/03/David-Oates-Long-Sales-Cycles.mp4">https://thenext100days.org/wp-content/uploads/2024/03/David-Oates-Long-Sales-Cycles.mp4</a><br /> <br /> &nbsp;<br /> Graham's Magic Wand<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/03/David-Oates-Grahams-Magic-Wand.mp4">https://thenext100days.org/wp-content/uploads/2024/03/David-Oates-Grahams-Magic-Wand.mp4</a><br /> <br /> &nbsp;<br /> Samurai<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/03/David-Oates-Grahams...#419 – Phil Spencer – London DE#419 – Phil Spencer – London DEhttps://thenext100days.org/?p=9410Fri, 05 Apr 2024 06:30:59 +010048:49falsefullLondon DE<br /> London DE is the UK's leading supplier of certified diamonds, emeralds, rubies, sapphires and other coloured gemstones. The company is led by founder Phil Spencer, this week's guest on The Next 100 Days Podcast.<br /> <br /> <br /> <br /> <br /> Summary of the Podcast<br /> Introduction to London DE and its Founder Philip Spencer<br /> <br /> * Philip Spencer introduced London DE, the fine jewellery and gold trading company he runs.<br /> * He discussed his background in the Royal Navy.<br /> * Phil shared how he became interested in gemstones, leading him to found London DE over a decade ago based in London, Dubai and Colombia.<br /> <br /> London DE's ethical gold and gemstone sourcing <br /> <br /> * Phil Spencer discussed London DE's ethical sourcing directly from mines in Colombia, ensuring fair pay and conditions for workers.<br /> * He emphasised transparency in their supply chain from origin to sale.<br /> <br /> London DE's expansion plans and investment opportunities <br /> <br /> * Phil outlined London DE's plans to expand to the US, Southeast Asia and launch new brands and platforms.<br /> * He described investment opportunities like loan notes that provide secure monthly returns to fund their diversification across jewellery, gold and gemstone markets globally.<br /> <br /> Due diligence on London DE and evaluating investment risk<br /> <br /> * The discussion evaluated London DE's strong experience and relationships mitigating investment risk.<br /> * While returns seemed promising, diligence was emphasised given the sector's complexities and bad actors.<br /> * Phil assured protections like asset-backed funding and diversification of revenues and markets.<br /> <br /> Clips From the Podcast<br /> Phil is a Royal Navy Reservist<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/03/Phil-Spencer-Royal-Navy-Reservist.mp4">https://thenext100days.org/wp-content/uploads/2024/03/Phil-Spencer-Royal-Navy-Reservist.mp4</a><br /> <br /> Why Phil's Office on Hatton Garden is Sort of Famous!<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/03/Phil-Spencer-Hatton-Garden-Heist.mp4">https://thenext100days.org/wp-content/uploads/2024/03/Phil-Spencer-Hatton-Garden-Heist.mp4</a><br /> <br /> &nbsp;<br /> How Phil Got Started<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/03/Phil-Spencer-How-Phil-Got-Started.mp4">https://thenext100days.org/wp-content/uploads/2024/03/Phil-Spencer-How-Phil-Got-Started.mp4</a><br /> <br /> &nbsp;<br /> Columbian Emeralds<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/03/Phil-Spencer-Columbian-Emeralds.mp4">https://thenext100days.org/wp-content/uploads/2024/03/Phil-Spencer-Columbian-Emeralds.mp4</a><br /> <br /> &nbsp;<br /> Mine to Market<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/03/Phil-Spencer-Mine-to-Market.mp4">https://thenext100days.org/wp-content/uploads/2024/03/Phil-Spencer-Mine-to-Market.mp4</a><br /> <br /> &nbsp;<br /> Ethical Credentials<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/03/Phil-Spencer-Ethical-Credentials.mp4">https://thenext100days.org/wp-content/uploads/2024/03/Phil-Spencer-Ethical-Credentials.mp4</a><br /> <br /> &nbsp;<br /> Loan Note - What Should an Investor Consider?<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/03/Phil-Spencer-Why-Should-an-Investor-Invest-in-their-Loan-Note.mp4">https://thenext100days.org/wp-content/uploads/2024/03/Phil-Spencer-Why-Should-an-Investor-Invest-in-their-Loan-Note.mp4</a><br /> <br /> &nbsp;<br /> Are All Stones Created Equal?<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/03/Phil-Spencer-All-Stones-Created-Equal.mp4">https://thenext100days.org/wp-content/uploads/2024/03/Phil-Spencer-All-Stones-Created-Equal.mp4</a><br /> <br /> &nbsp;<br /> Risk Exposure<br /> #418 – Renee Giarrusso – The Gift Mindset#418 – Renee Giarrusso – The Gift Mindsethttps://thenext100days.org/?p=9358Fri, 29 Mar 2024 07:30:03 +010047:51falsefullThe Gift Mindset<br /> Renee Giarrusso, who leads RG Dynamics, wrote The Gift Mindset and is this week's guest on The Next 100 Days Podcast.<br /> <br /> <br /> <br /> <br /> Summary of the Podcast<br /> Introduction<br /> <br /> * Renee discusses the importance of emotional intelligence and human connection in a digital world.<br /> * It was the evening for her, and she'd just spoken on this topic to a hospital's management team.<br /> <br /> Emotional intelligence and connection <br /> <br /> * Renee discusses bringing the human element back into a digital world.<br /> * Remote work is increasing, and younger generations prefer it, so emotional intelligence is crucial.<br /> <br /> The Gift Mindset approach<br /> <br /> * Renee explains <a href="https://www.amazon.co.uk/Gift-Mindset-purpose-connection-contribution/dp/0648796469">The Gift Mindset book</a><br /> * This approach finds lessons in challenges.<br /> * It helps others, including difficult people, by having them become gift-givers of lessons.<br /> * The book contains 12 related "gifts" like curiosity.<br /> * Success comes from embedded, not fleeting, changes.<br /> <br /> Limitless leadership and growth<br /> <br /> * <a href="https://www.amazon.co.uk/Limitless-Leadership-guide-leading-inside/dp/0994321449/ref=sr_1_4?crid=2J4CFKSZL6WZM&amp;dib=eyJ2IjoiMSJ9.1IaygyN-py8nAEP0Eys2cHk88Trc7Rz2CtXUU1WjQG_Jo5sNtxbuEdVoeVL-KQ8ezwBeeZUt-5S5thL_UZJwjdA5BMsBLkF-e4tq2L9uVJNpaaRKBlLCwfrfIXsBQXJxzrHjgvKvQiOmw5QSCAjCLHzpnBgR-Ei41EhGOUBnMgNpAc6WVPZeoz4DsjPKmjorZrJBKbk22WG_pe_704T31WVgzgqAb_-KfBPI3FY04XI.X-MrZYSatalyakmVxWv98bTPJc9RnHneuE49UwE3J6k&amp;dib_tag=se&amp;keywords=limitless+leadership&amp;qid=1710239323&amp;s=books&amp;sprefix=limitless+leadership%2Cstripbooks%2C54&amp;sr=1-4">Limitless Leadership</a> was Renee's first book.<br /> * Renee's first book outlines expanding from technical skills to managing others and leading leaders.<br /> * Growth requires constant learning, unlearning, and relearning to stay fit in the future, like when the pandemic required a remote approach.<br /> <br /> Future plans and opportunities<br /> <br /> * Renee is looking for international expansion, especially in the US and the UK.<br /> * She explores new programs on <a href="https://www.goodtherapy.org/training-courses/emotional-clearing-process.html">emotional clearing</a> and a debating game fostering appreciation of diverse views.<br /> * Connecting people globally energise through a new platform.<br /> <br /> Closing remarks<br /> <br /> * Graham and Kevin thanked Renee and expressed interest in her resources and future work.<br /> * Renee offers to send materials and stay connected through potential return appearances.<br /> <br /> Applying gratitude to challenges<br /> <br /> * Graham reflects on an unsuccessful business and unlearned lessons, finding Renee's approach helpful.<br /> * Her openness about difficulties like IVF inspires clients to appreciate diverse ideas and perspectives.<br /> <br /> Clips from the Podcast<br /> Renee &amp; Renata<br /> It was actually <a href="https://www.youtube.com/watch?v=EfpgE1EoOjs">Renee and Renato</a>! December 1982.<br /> <br /> <a href="https://thenext100days.org/wp-content/uploads/2024/03/Renee-Giarrusso-Warm-Up.mp4">https://thenext100days.org/wp-content/uploads/2024/03/Renee-Giarrusso-Warm-Up.mp4</a><br /> Just Back From The Hospital<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/03/Renee-Giarrusso-Trip-to-the-Hospital.mp4">https://thenext100days.org/wp-content/uploads/2024/03/Renee-Giarrusso-Trip-to-the-Hospital.mp4</a><br /> <br /> &nbsp;<br /> Emotional Intelligence<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/03/Renee-Giarrusso-Emotional-Intelligence.mp4">https://thenext100days.org/wp-content/uploads/2024/03/Renee-Giarrusso-Emotional-Intelligence.mp4</a><br /> <br /> &nbsp;<br /> <br /> #417 – Renata Sguario – Maxme#417 – Renata Sguario – Maxmehttps://thenext100days.org/?p=9354Fri, 22 Mar 2024 07:36:05 +010046:26falsefullMaxme<br /> Ren Sguario (pronounced Squar-io) is the founder and CEO of Maxme, who are leading the charge to upskill people for the future of work.<br /> <br /> <br /> <br /> <br /> Summary of the Podcast<br /> Introduction to Maxme<br /> <br /> * Ren discusses how her company MaxMe focuses on developing self-awareness as the foundation for emotional intelligence and human skills training.<br /> * She emphasises understanding one's strengths and weaknesses to maximise potential.<br /> <br /> MaxMe approach to skills development <br /> <br /> * Ren explains MaxMe's hybrid learning model using gamified tech and human coaching to scale skills development affordably.<br /> * Self-paced learning alone proves ineffective, so MaxMe injects social elements and accountability.<br /> <br /> Building high-performing teams through understanding strengths<br /> <br /> * Ren stresses understanding one's strengths and leveraging diversity of strengths in teams yields far better results than forcing weaknesses into strengths.<br /> * This allows focusing energy most productively.<br /> <br /> Expanding globally with a focus on India<br /> <br /> * Ren expresses passion for India's potential.<br /> * Her aim is to establish MaxMe there to develop crucial human skills she observes lacking despite capabilities.<br /> * India's growing influence demands this for sustainable success.<br /> <br /> Changing workplace culture through emotional intelligence <br /> <br /> * Ren argues traditional diversity training proves ineffective and culture changes occur when all demonstrate emotional intelligence.<br /> * Instead, she encourages accepting different perspectives respectfully and without bias.<br /> * MaxMe culture-shifts this way.<br /> <br /> Recap and next steps<br /> <br /> * Graham and Kevin appreciate Ren's insights and MaxMe's mission.<br /> * Ren thanks them for the engaging discussion and for spreading MaxMe's message of empowering human potential through understanding oneself and collaborating complementarily.<br /> <br /> Clips from the Podcast<br /> It's Never Too Late!<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/03/Renata-Sguario-Never-Too-Late.mp4">https://thenext100days.org/wp-content/uploads/2024/03/Renata-Sguario-Never-Too-Late.mp4</a><br /> AI &amp; Human Skills<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/03/Renata-Sguario-AI-and-Human-Skills.mp4">https://thenext100days.org/wp-content/uploads/2024/03/Renata-Sguario-AI-and-Human-Skills.mp4</a><br /> Traditional Training Methods is Failing<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/03/Renata-Sguario-Upskilling-the-Masses.mp4">https://thenext100days.org/wp-content/uploads/2024/03/Renata-Sguario-Upskilling-the-Masses.mp4</a><br /> Self Awareness<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/03/Renata-Sguario-Self-Awareness.mp4">https://thenext100days.org/wp-content/uploads/2024/03/Renata-Sguario-Self-Awareness.mp4</a><br /> <br /> &nbsp;<br /> Product Market Fit Secrets<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/03/Renata-Sguario-Product-Market-Fit.mp4">https://thenext100days.org/wp-content/uploads/2024/03/Renata-Sguario-Product-Market-Fit.mp4</a><br /> What is Culture?<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/03/Renata-Sguario-What-is-Culture.mp4">https://thenext100days.org/wp-content/uploads/2024/03/Renata-Sguario-What-is-Culture.mp4</a><br /> <br /> &nbsp;<br /> Testimonial from Ren<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/03/Renata-Sguario-Testimonial.mp4">https://thenext100days.org/wp-content/uploads/2024/03/Renata-Sguario-Testimonial.mp4</a><br /> Contact Maxme<br /> Visit: <a href="https://www.maxme.com.au">Maxme</a><br /> <br /> The Next 100 Days Podcast Co-Hosts<br /> Graham Arrowsmith<br /> <br /> <br /> #416 – Irwin Boris – Industrial Real Estate Investing#416 – Irwin Boris – Industrial Real Estate Investinghttps://thenext100days.org/?p=9333Fri, 15 Mar 2024 07:30:46 +010046:48falsefullIndustrial Real Estate Investing<br /> Irwin Boris is an expert in industrial real estate investing. Based in New Jersey, US he invests in industrial or commercial real estate.<br /> <br /> <br /> <br /> <br /> Summary of the Podcast<br /> Introduction and background on Heritage Group Capital<br /> <br /> * Irwin Boris introduced Heritage Group Capital, a multi-generational family office turned industrial real estate investing firm.<br /> * Starting with apartments, they shifted focus to industrial properties for stability.<br /> * They own 9,000 units across the US through strategic acquisitions and active management.<br /> <br /> Industrial real estate investing strategy and philosophy<br /> <br /> * Heritage Group Capital focuses on smaller industrial/flex properties.<br /> * They do this in secondary markets near major highways and workforce centres.<br /> * Irwin explained they seek stable cash flow over appreciation.<br /> * Heritage has maintained 35-40% equity to weather downturns.<br /> * Diversification across tenants and staggered lease expirations mitigates risk.<br /> <br /> Risk management and deal structuring<br /> <br /> * Irwin discussed mitigating single tenant risk through location stickiness.<br /> * Heritage Group Capital takes a conservative approach, limiting leverage to 55% and always hedging interest rates.<br /> * Returns target 9-10% annually from cash flow with tax benefits, prioritising stable income over grand slams.<br /> <br /> &nbsp;<br /> Clips from the Podcast<br /> Heritage - Property NOT Pharmacy<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/03/Irwin-Boris-Property-not-Pharmacy.mp4">https://thenext100days.org/wp-content/uploads/2024/03/Irwin-Boris-Property-not-Pharmacy.mp4</a><br /> <br /> &nbsp;<br /> Pivot to Industrial Real Estate Investing<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/03/Irwin-Boris-Industrial-Property.mp4">https://thenext100days.org/wp-content/uploads/2024/03/Irwin-Boris-Industrial-Property.mp4</a><br /> <br /> &nbsp;<br /> Don't Borrow More Than 65% From the Bank<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/03/Irwin-Boris-Man-Makes-Plans-God-Laughs.mp4">https://thenext100days.org/wp-content/uploads/2024/03/Irwin-Boris-Man-Makes-Plans-God-Laughs.mp4</a><br /> <br /> &nbsp;<br /> You Can't Eat IRR<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/03/Irwin-Boris-You-Cant-Eat-IRR.mp4">https://thenext100days.org/wp-content/uploads/2024/03/Irwin-Boris-You-Cant-Eat-IRR.mp4</a><br /> <br /> &nbsp;<br /> Soprano's Guide to Wealth<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/03/Irwin-Boris-Sopranos.mp4">https://thenext100days.org/wp-content/uploads/2024/03/Irwin-Boris-Sopranos.mp4</a><br /> <br /> &nbsp;<br /> Irwin Provided this Testimonial<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/02/Irwin-Boris-Testimonial.mp4">https://thenext100days.org/wp-content/uploads/2024/02/Irwin-Boris-Testimonial.mp4</a><br /> <br /> The Next 100 Days Podcast Co-Hosts<br /> Graham Arrowsmith<br /> <br /> <br /> Graham is "The High Net Worth Data Guy" who founded <a href="https://finelyfettled.co.uk/west-yorkshire-marketing-consultant/">Finely Fettled</a> to help business owners and marketers market to affluent and high-net-worth customers.  Now get all-inclusive affluent direct mail campaigns combining A lister copy, design, print and postage for £599+vat, without the DIY hassle. Find Graham on <a href="http://linkedin.com/in/grahamarrowsmith">LinkedIn</a>.<br /> Kevin Appleby<br /> <br /> <br /> Kevin specialises in finance transformation and implementing business change. He's the COO of <a href="https://www.growcfo.net">GrowCFO, </a>which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on <a href="https://www.#415 – Rob Moore – Progressive Property Investing#415 – Rob Moore – Progressive Property Investinghttps://thenext100days.org/?p=9314Fri, 08 Mar 2024 07:35:42 +010046:20falsefullProgressive Property Investing<br /> Rob Moore has made millions from progressive property investing and he is this week's guest on The Next 100 Days Podcast.<br /> <br /> <br /> <br /> <br /> Summary of the Podcast with Rob Moore<br /> Introducing Rob Moore<br /> <br /> * Rob Moore is a prolific podcaster and author.<br /> * He joins the show to discuss his background and advice for entrepreneurs plus progressive property investing.<br /> <br /> Rob's background and early struggles<br /> <br /> * Rob details his financial struggles in his 20s<br /> * At one point he was over £50k in debt working in his father's pub.<br /> * When his father suffered a mental breakdown, Rob decided to turn his life around<br /> * He did this through progressive property investing.<br /> <br /> Turning things around through progressive property investing<br /> <br /> * Within a year, Rob cleared his debts, made £100k, and bought 20 properties with others' money.<br /> * He acquired 340 properties and build multiple streams of passive income.<br /> <br /> Building a media empire and advice for entrepreneurs <br /> <br /> * Rob launched his "Disruptors" podcast in 2016, now with 1000+ episodes interviewing famous figures.<br /> * He advises finding one's uniqueness and turning it into a helpful product or service to spread widely.<br /> <br /> Views on taxes, governments, and finding freedom<br /> <br /> * Rob angrily discusses high taxes and regulations stifling entrepreneurs.<br /> * He aims to teach financial literacy.<br /> * Rob helps people protect assets from what he sees as predatory systems viewing people as products rather than individuals.<br /> <br /> Monetising podcasts through affiliate marketing<br /> <br /> * Rob, Graham and Kevin discuss monetising their 400+ episode podcast through affiliate links.<br /> * This becomes a passive income stream for retirement.<br /> * Rob offers an ambassador program access for promotion.<br /> <br /> Clips from the Podcast<br /> Rob Has His Own Podcast Called Disruptors<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/02/Rob-Moore-Disruptors-Podcast.mp4">https://thenext100days.org/wp-content/uploads/2024/02/Rob-Moore-Disruptors-Podcast.mp4</a><br /> <br /> &nbsp;<br /> Rebel or Disruptor?<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/02/Rob-Moore-Rebel-or-Disruptor.mp4">https://thenext100days.org/wp-content/uploads/2024/02/Rob-Moore-Rebel-or-Disruptor.mp4</a><br /> <br /> &nbsp;<br /> Debt to Riches<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/02/Rob-Moore-In-Debt.mp4">https://thenext100days.org/wp-content/uploads/2024/02/Rob-Moore-In-Debt.mp4</a><br /> <br /> &nbsp;<br /> Drifting for 10 Years<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/02/Rob-Moore-Drifting-Until-He-Wasnt.mp4">https://thenext100days.org/wp-content/uploads/2024/02/Rob-Moore-Drifting-Until-He-Wasnt.mp4</a><br /> <br /> &nbsp;<br /> First Property Deal - Lessons for Life<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/02/Rob-Moore-First-Property-Deal.mp4">https://thenext100days.org/wp-content/uploads/2024/02/Rob-Moore-First-Property-Deal.mp4</a><br /> <br /> &nbsp;<br /> Being Angry<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/02/Rob-Moore-Angry.mp4">https://thenext100days.org/wp-content/uploads/2024/02/Rob-Moore-Angry.mp4</a><br /> <br /> &nbsp;<br /> Rob Moore Testimonial for The Next 100 Days Podcast<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/02/Rob-Moore-Testimonial.mp4">https://thenext100days.org/wp-content/uploads/2024/02/Rob-Moore-Testimonial.mp4</a><br /> <br /> The Next 100 Days Podcast Co-Hosts<br /> Graham Arrowsmith<br /> <br /> <br /> Graham is "The High Net Worth Data Guy" who founded <a href="https://finelyfettled.co.uk/west-yorkshire-marketing-consultant/">Finely Fettled...#414 Ingrid Maynard – The Sales Doctor#414 Ingrid Maynard – The Sales Doctorhttps://thenext100days.org/?p=9293Fri, 01 Mar 2024 07:30:55 +010044:57falsefullThe Sales Doctor<br /> Ingrid Maynard is The Sales Doctor. She helps organisations in Australia to improve their sales activity and results.<br /> <br /> <br /> <br /> <br /> Summary of the Podcast<br /> <br /> * Graham and Kevin welcomed Ingrid Maynard from Melbourne, Australia to discuss sales challenges.<br /> * Ingrid was excited to share her insights as The Sales Doctor.<br /> <br /> Sales challenges in a difficult economy<br /> <br /> * Ingrid outlined the perfect storm facing Australian businesses - high targets amid tough markets and unprepared sales teams.<br /> * Customers face more scrutiny over discretionary spending as costs rise across the economy.<br /> <br /> Benefits of bespoke sales programs<br /> <br /> * Ingrid's programs are tailored to each organisation's unique needs rather than off-the-shelf solutions.<br /> * She deeply analyses contexts through stakeholder interviews to design customised, behaviour-changing solutions achieving future goals.<br /> <br /> Diagnosing organisational needs<br /> <br /> * Ingrid identifies key issues through research - unrealistic targets, order-taking mindsets, lack of growth roles.<br /> * Leaders now face conditions their teams never experienced, requiring new skills and mindsets to succeed.<br /> <br /> The importance of an engaged leadership<br /> <br /> * Ingrid believes CEOs must value sales teams as value-drivers, not cost-centres.<br /> * With leadership commitment, resources follow to empower customised solutions addressing organisational needs.<br /> <br /> Motivating salespeople with realistic targets<br /> <br /> * Unachievable targets demotivate and drive dysfunction, not performance.<br /> * Stretch targets 50% above realistic baselines encourage problem-solving toward goals, maintaining motivation in difficult markets.<br /> <br /> Clips from the Podcast<br /> Ingrid's Had Her Day!<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/02/Ingrid-Maynard-Had-Her-Day.mp4">https://thenext100days.org/wp-content/uploads/2024/02/Ingrid-Maynard-Had-Her-Day.mp4</a><br /> <br /> &nbsp;<br /> How Would Ingrid Advise Ut Truck Sales!<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/02/Ingrid-Maynard-Uts.mp4">https://thenext100days.org/wp-content/uploads/2024/02/Ingrid-Maynard-Uts.mp4</a><br /> <br /> &nbsp;<br /> It's Not Off The Shelf Training<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/02/Ingrid-Maynard-Not-Off-The-Shelf.mp4">https://thenext100days.org/wp-content/uploads/2024/02/Ingrid-Maynard-Not-Off-The-Shelf.mp4</a><br /> <br /> &nbsp;<br /> Typical Challenges of Sales Organisations<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/02/Ingrid-Maynard-Unique-Conditions.mp4">https://thenext100days.org/wp-content/uploads/2024/02/Ingrid-Maynard-Unique-Conditions.mp4</a><br /> <br /> &nbsp;<br /> Kevin's Role in Sales<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/02/Ingrid-Maynard-Kevins-Role-in-Selling.mp4">https://thenext100days.org/wp-content/uploads/2024/02/Ingrid-Maynard-Kevins-Role-in-Selling.mp4</a><br /> <br /> &nbsp;<br /> Ingrid Bewitching Her Clients<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/02/Ingrid-Maynard-Betwitching-Her-Clients.mp4">https://thenext100days.org/wp-content/uploads/2024/02/Ingrid-Maynard-Betwitching-Her-Clients.mp4</a><br /> <br /> Ingrid Gives this Testimonial<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/02/Ingrid-Maynard-Testimonial.mp4">https://thenext100days.org/wp-content/uploads/2024/02/Ingrid-Maynard-Testimonial.mp4</a><br /> <br /> &nbsp;<br /> The Next 100 Days Podcast Co-Hosts<br /> Graham Arrowsmith<br /> <br /> <br /> Graham is "The High Net Worth Data Guy" who founded <a href="https://finelyfettled.co.uk/west-yorkshire-marketing-consultant/">Finely Fettled</a> to help business owners and marketers market to ...#413 – Rosemary Ridgway & Charlotte Small – Luxury Interior Design#413 – Rosemary Ridgway & Charlotte Small – Luxury Interior Designhttps://thenext100days.org/?p=9246Fri, 23 Feb 2024 07:30:11 +010052:05falsefullLuxury Interior Design<br /> Luxury Interior Design is the topic for this week's The Next 100 Days Podcast. We invited Rosemary Ridgway and Charlotte Small from April Hamilton to join us to explain what happens when someone wants to transform their home.<br /> <br /> <br /> <br /> Visit <a href="https://www.aprilhamilton.com">April Hamilton</a> Website.<br /> <br /> <br /> Summary of Podcast<br /> Luxury Interior Design Process &amp; Skills Required<br /> <br /> * Rosie and Charlotte explain the complex skills, expertise, and processes required for luxury interior design projects.<br /> * These involve architectural design, documentation, and managing tradespeople and budgets.<br /> <br /> Managing Projects Through to Completion<br /> <br /> * Charlotte details her role in project managing the implementation of designs.<br /> * She ensures all details are addressed and any issues resolved to get the design over the finish line.<br /> <br /> Project Images<br /> Stylish Cobham<br /> <br /> <br /> <br /> Isle of Wight Sea Room<br /> <br /> <br /> Clips from the Podcast<br /> April Hamilton - How the Name was Created<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/02/Rosemary-Ridgway-Charlotte-Small-Testimonial.mp4">https://thenext100days.org/wp-content/uploads/2024/02/Rosemary-Ridgway-Charlotte-Small-Testimonial.mp4</a><br /> <br /> &nbsp;<br /> Clients in London and the South East But Also Around the World<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/02/Rosemary-Ridgway-Charlotte-Small-Testimonial.mp4">https://thenext100days.org/wp-content/uploads/2024/02/Rosemary-Ridgway-Charlotte-Small-Testimonial.mp4</a><br /> <br /> &nbsp;<br /> What Do Clients Want?<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/02/Rosemary-Ridgway-Charlotte-Small-Testimonial.mp4">https://thenext100days.org/wp-content/uploads/2024/02/Rosemary-Ridgway-Charlotte-Small-Testimonial.mp4</a><br /> <br /> &nbsp;<br /> <br /> If you are seeking that something unique and special for your home: watch the <a href="https://thenext100days.org/403-pets-rock-with-james-matthewson">James Matthewson podcast</a> about Pets Rock!<br /> Budget<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/02/Rosemary-Ridgway-Charlotte-Small-Testimonial.mp4">https://thenext100days.org/wp-content/uploads/2024/02/Rosemary-Ridgway-Charlotte-Small-Testimonial.mp4</a><br /> <br /> &nbsp;<br /> More Than Just Soft Furnishings - Architectural Design<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/02/Rosemary-Ridgway-Charlotte-Small-Testimonial.mp4">https://thenext100days.org/wp-content/uploads/2024/02/Rosemary-Ridgway-Charlotte-Small-Testimonial.mp4</a><br /> <br /> Charlotte's Learning Journey<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/02/Rosemary-Ridgway-Charlotte-Small-Testimonial.mp4">https://thenext100days.org/wp-content/uploads/2024/02/Rosemary-Ridgway-Charlotte-Small-Testimonial.mp4</a><br /> <br /> &nbsp;<br /> Financial Investment?<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/02/Rosemary-Ridgway-Charlotte-Small-Testimonial.mp4">https://thenext100days.org/wp-content/uploads/2024/02/Rosemary-Ridgway-Charlotte-Small-Testimonial.mp4</a><br /> Graham's Talented Daughter in Law<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/02/Rosemary-Ridgway-Charlotte-Small-Testimonial.mp4">https://thenext100days.org/wp-content/uploads/2024/02/Rosemary-Ridgway-Charlotte-Small-Testimonial.mp4</a><br /> <br /> &nbsp;<br /> Is the Theme Determined By the Colour Palette<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/02/Rosemary-Ridgway-Charlotte-Small-Testimonial.mp4">https://thenext100days.org/wp-content/uploads/2024/02/Rosemary-Ridgway-Charlotte-Small-Testimonial.mp4</a><br /> <br /> &nbsp;<br /> Rosemary &amp; Charlotte - Synchronised!<br /> #412 Daniel Evans – Making a Country#412 Daniel Evans – Making a Countryhttps://thenext100days.org/?p=9232Fri, 16 Feb 2024 07:30:20 +010058:30falsefullMaking a Country<br /> Daniel Evans met Graham Arrowsmith at an event held at the famous RAC Club in Pall Mall, and they discussed making a country. In this episode, Daniel expands on his background and views underpinning his desire to reshape how we are governed.<br /> <br /> <br /> <br /> <br /> Podcast Summary<br /> Politics and Government Systems<br /> <br /> * Daniel discusses his experience working for both sides of UK politics.<br /> * He critiques the lack of clear leadership and accountability in modern governments.<br /> * Daniel argues executive decision-making is needed over bureaucratic processes.<br /> <br /> Making a Country and Digital Assets<br /> <br /> * Daniel shares his early interest in Bitcoin and digital currencies.<br /> * He sees potential for decentralisation.<br /> * We discussed Daniel's past experiences building institutions.<br /> * Such as a Stock Exchange in Gibraltar.<br /> * He also discussed Mongolia as a growing, flourishing country.<br /> * Daniel expressed an ambition to establish new countries alongside new control systems.<br /> <br /> Potential Gold Mining Project<br /> <br /> * Daniel outlines a prospective gold mining investment.<br /> * It could also lead to the establishment of a sovereign wealth fund for the host nation.<br /> * He aims to prove his capabilities and eventually apply lessons learned domestically.<br /> <br /> Clips from the Podcast<br /> Daniel Evans Surrounded By Creative Individuals<br /> Daniel mentioned <a href="https://leading-hands.org">Leading Hands</a>.<br /> <br /> <a href="https://thenext100days.org/wp-content/uploads/2024/02/Daniel-Evans-Creative-People.mp4">https://thenext100days.org/wp-content/uploads/2024/02/Daniel-Evans-Creative-People.mp4</a><br /> Life Obsession: How to Build a Country<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/02/Daniel-Evans-How-to-Build-a-Country.mp4">https://thenext100days.org/wp-content/uploads/2024/02/Daniel-Evans-How-to-Build-a-Country.mp4</a><br /> <br /> &nbsp;<br /> Processes to Bureaucracy<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/02/Daniel-Evans-Processes-to-Bureaucracy.mp4">https://thenext100days.org/wp-content/uploads/2024/02/Daniel-Evans-Processes-to-Bureaucracy.mp4</a><br /> <br /> &nbsp;<br /> Testimonial from Daniel Evans<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/02/Daniel-Evans-Testimonial.mp4">https://thenext100days.org/wp-content/uploads/2024/02/Daniel-Evans-Testimonial.mp4</a><br /> <br /> &nbsp;<br /> The Next 100 Days Podcast Co-Hosts<br /> Graham Arrowsmith<br /> <br /> <br /> Graham founded <a href="https://finelyfettled.co.uk/west-yorkshire-marketing-consultant/">Finely Fettled</a> to help business owners and marketers who want to market to affluent and high-net-worth customers.  With the vast majority of investors having no exposure to alternative investments his new website <a href="https://investmentalternative.co.uk">https://investmentalternative.co.uk</a> brings opportunities to the attention of investors. Find Graham on <a href="http://linkedin.com/in/grahamarrowsmith">LinkedIn</a>.<br /> Kevin Appleby<br /> <br /> <br /> Kevin specialises in finance transformation and implementing business change. He's the COO of <a href="https://www.growcfo.net">GrowCFO, </a>which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on <a href="https://www.linkedin.com/in/kevin-appleby-295417a/">LinkedIn </a>and at <a href="http://www.kevinappleby.com">kevinappleby.com</a><br /> <br />#411 Cathy Gifford – Inner Freedom Coach#411 Cathy Gifford – Inner Freedom Coachhttps://thenext100days.org/?p=9209Fri, 09 Feb 2024 07:30:12 +010051:05falsefullInner Freedom Coach<br /> Cathy Gifford is an Inner freedom coach. This is her first podcast. She shares definitions of what it is to have imposter syndrome. Some from her own experience in the accountancy world.<br /> <br /> <br /> <br /> <br /> Summary of the Podcast<br /> <br /> <br /> <br /> <br /> <a class="cursor-pointer hover:underline hover:text-link" data-timestamp="50.0">Imposter syndrome explained</a><br /> <br /> Cathy detailed the causes and manifestations of imposter syndrome.<br /> These include perfectionism, fear of mistakes, and low self-esteem from childhood experiences.<br /> She suffered from it as an accountant, feeling like a fraud despite positive reviews.<br /> <br /> <a class="cursor-pointer hover:underline hover:text-link" data-timestamp="1580.0">Inner freedom coach</a><br /> <br /> Cathy left corporate life seeking inner freedom after realising others didn't share her negative thoughts.<br /> Spirituality helped her perspective.<br /> Coaching unlocked suppressed memories fueling low self-worth.<br /> She now values presence over possessions.<br /> <br /> <a class="cursor-pointer hover:underline hover:text-link" data-timestamp="2610.0">Overcoming limiting beliefs through healing past experiences</a><br /> <br /> Cathy helps clients release limiting beliefs through deep healing work on childhood trauma.<br /> This "reprograms" the subconscious driving safety behaviours over happiness.<br /> Participants confront repressed memories fueling depression and anxiety instead of blaming circumstances.<br /> <br /> <a class="cursor-pointer hover:underline hover:text-link" data-timestamp="3800.0">Developing a coaching practice to help others</a><br /> <br /> Cathy attracted clients through manifestation and LinkedIn after qualifications in finance coaching as an inner freedom coach.<br /> She empowers business owners and employees through personalised programs.<br /> These programs combine mindset shifts with subconscious release of past burdens through mindfulness.<br /> <br /> <br /> <br /> Clips from the Podcast<br /> How Does Graham Get Away With This...<br /> <br /> <a href="https://thenext100days.org/wp-content/uploads/2024/02/Cathy-Gifford-Inner-Freedom-Coach-Preamble.mp4">https://thenext100days.org/wp-content/uploads/2024/02/Cathy-Gifford-Inner-Freedom-Coach-Preamble.mp4</a><br /> <br /> &nbsp;<br /> Imposter Syndrome and Being an Inner Freedom Coach<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/02/Cathy-Gifford-Imposter-Syndrome.mp4">https://thenext100days.org/wp-content/uploads/2024/02/Cathy-Gifford-Imposter-Syndrome.mp4</a><br /> <br /> &nbsp;<br /> Like Wearing a Mask<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/02/Cathy-Gifford-Like-wearing-a-Mask.mp4">https://thenext100days.org/wp-content/uploads/2024/02/Cathy-Gifford-Like-wearing-a-Mask.mp4</a><br /> <br /> &nbsp;<br /> Is Imposter Syndrome at Every Level in an Organisation?<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/02/Cathy-Gifford-At-All-Levels.mp4">https://thenext100days.org/wp-content/uploads/2024/02/Cathy-Gifford-At-All-Levels.mp4</a><br /> <br /> &nbsp;<br /> You'll Burn Yourself Out<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/02/Cathy-Gifford-Burn-Yourself-Out.mp4">https://thenext100days.org/wp-content/uploads/2024/02/Cathy-Gifford-Burn-Yourself-Out.mp4</a><br /> <br /> &nbsp;<br /> Low self esteem - from Childhood experiences<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/02/Cathy-Gifford-Low-self-esteem.mp4">https://thenext100days.org/wp-content/uploads/2024/02/Cathy-Gifford-Low-self-esteem.mp4</a><br /> <br /> &nbsp;<br /> It's About Perception<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/02/Cathy-Gifford-Its-About-Perception.mp4">https://thenext100days.org/wp-content/uploads/2024/02/Cathy-Gifford-Its-About-Perception...#410 – Masha Epshtein – Efficient Workspace#410 – Masha Epshtein – Efficient Workspacehttps://thenext100days.org/?p=9180Fri, 02 Feb 2024 07:30:48 +010046:44falsefullEfficient Workspace<br /> How do you get an efficient workspace when surrounded by loads of cables? Today's podcast guest is Masha Epshtein, who is Co-founder and CEO of Lon:Ltd. Masha is an award-winning serial entrepreneur and designer, with a proven track record of launching and expanding successful ventures across diverse sectors, such as design, production, marketing and construction.<br /> <br /> <br /> <br /> Masha produces an amazing product that can help you transform where you currently do your work into an efficient workspace. You'll be the envy of colleagues!<br /> <br /> <br /> Summary of Podcast<br /> Masha detailed their product Lon:, a docking station designed to organise cables and devices. In other words, having an efficient workspace!<br /> <br /> Everybody hates the mess that multiple cables strewn about causes. So, Masha and her team are onto something!<br /> <br /> Masha reviewed Lon:'s features and the industrial design principles that guided its development.<br /> <br /> Amazingly, her 20 year old son, Gregory is the lead on engineering.<br /> <br /> <br /> Clips from the Podcast<br /> Not Just About Being Tidy<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/01/Masha-Epshtein-Tidy.mp4">https://thenext100days.org/wp-content/uploads/2024/01/Masha-Epshtein-Tidy.mp4</a><br /> <br /> That friend who produces 'SLOW FASHION' is Sonya Bachra Byrne. She's an amazing woman too, here's the podcast she did with us in 2018! <a href="https://thenext100days.org/147-sonya-bachra-byrne-luxury-slow-fashion">https://thenext100days.org/147-sonya-bachra-byrne-luxury-slow-fashion</a><br /> <br /> <br /> Interior Design Triggered Lon:hub Idea<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/01/Masha-Epshtein-Interior-Design.mp4">https://thenext100days.org/wp-content/uploads/2024/01/Masha-Epshtein-Interior-Design.mp4</a><br /> <br /> &nbsp;<br /> What is Lon:Hub?<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/01/Masha-Epshtein-What-is-Lon-Hub.mp4">https://thenext100days.org/wp-content/uploads/2024/01/Masha-Epshtein-What-is-Lon-Hub.mp4</a><br /> <br /> &nbsp;<br /> Another Ukrainian! <br /> Recent Ukrainians - <a href="https://thenext100days.org/380-graphic-design-in-ukraine-with-anastasiia-standret">Anastasiia Standret</a> and <a href="https://thenext100days.org/395-software-development-in-ukraine-with-marian-seliuchenko">Marian Seliuchenko</a><br /> <br /> <a href="https://thenext100days.org/wp-content/uploads/2024/01/Masha-Epshtein-Ukrainian-Spirit.mp4">https://thenext100days.org/wp-content/uploads/2024/01/Masha-Epshtein-Ukrainian-Spirit.mp4</a><br /> <br /> &nbsp;<br /> Lon: Hub Wins a Red Dot Award<br /> <br /> <br /> <a href="https://thenext100days.org/wp-content/uploads/2024/01/Masha-Epshtein-Red-Dot-Award.mp4">https://thenext100days.org/wp-content/uploads/2024/01/Masha-Epshtein-Red-Dot-Award.mp4</a><br /> Masha Gave this Testimonial<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/01/Masha-Epshtein-Testimonial.mp4">https://thenext100days.org/wp-content/uploads/2024/01/Masha-Epshtein-Testimonial.mp4</a><br /> The Next 100 Days Podcast Co-Hosts<br /> Graham Arrowsmith<br /> <br /> <br /> Graham founded <a href="https://finelyfettled.co.uk/west-yorkshire-marketing-consultant/">Finely Fettled</a> to help business owners and marketers who want to market to affluent and high-net-worth customers.  With the vast majority of investors having no exposure to alternative investments his new website <a href="https://investmentalternative.co.uk">https://investmentalternative.co.uk</a> brings opportunities to the attention of investors. Find Graham on <a href="http://linkedin.com/in/grahamarrowsmith">LinkedIn</a>.<br /> Kevin Appleby<br /> <br /> <br /> Kevin specialises in finance transformation and implementing business change. He's the COO of <a href="https://www.growcfo.net">GrowCFO,#409 – Kealan Doyle – B2B Tech Investing#409 – Kealan Doyle – B2B Tech Investinghttps://thenext100days.org/?p=9151Fri, 26 Jan 2024 07:30:40 +010054:14falsefullB2B Tech Investing<br /> Kealan Doyle returns to The Next 100 Days podcast to discuss what's hot in B2B Tech Investing. His company Symvan Capital has made dozens of strategy SEIS and EIS investments into B2B Tech companies. So, what should we look out for right now, in a market downturn?<br /> <br /> <br /> <br /> <br /> Summary of the Podcast<br /> Kealan provided an overview of venture capital trends in the UK, noting the growth of the EIS/VCT market and resulting boom in early-stage tech investing. While valuations ballooned, many inexperienced investors entered, not understanding the risks and volatility inherent to the sector.<br /> Current market conditions<br /> <br /> * Kealan described the current B2B tech investing market. It's a bear market.<br /> * The bear market started 2 years ago (2021-2) as interest rates rose globally.<br /> * Many overvalued companies face steel down rounds as funding dries up.<br /> The Corporate Finance Institute describes 'down rounds':<br /> <br /> * Down round refers to a scenario where the value of a business at a time of investment is below the value of the same business during a previous period or financing round.<br /> * Normally during a down round, investors purchase equity in the business at a lower price, in comparison to previous investors.<br /> <br /> <br /> * Companies who require funding now, need much stronger business cases to raise capital.<br /> <br /> Custodiex and digital asset security<br /> <br /> <br /> * Kealan highlighted Symvan Capital's investment in Manchester based Custodiex.<br /> * Custodiex is a startup that secures digital assets through "cold storage' offline vaults.<br /> * Their B2B Tech investing opportunity is about tokenised real estate, art and funds.<br /> * While regulation remains key, Kealan believe the digital asset sector will emerge from its early volatile years.<br /> <br /> Potential Policy Changes Under a Labour Government<br /> <br /> * A new labour government may negatively impact EIS/VCT incentives.<br /> * Potentially individual wealth could be impacted through inheritance and other tax increases.<br /> * Kealan acknowledge political risks, but felt the digital asset sector's growth would not be significantly curtailed.<br /> * INVESTOR ALERT - act now before the socialists take power!<br /> <br /> Clips from the Podcast<br /> The Time to Invest is Now!<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/01/Kealan-Doyle-Tech-in-a-Bear-Market-for-2-years.mp4">https://thenext100days.org/wp-content/uploads/2024/01/Kealan-Doyle-Tech-in-a-Bear-Market-for-2-years.mp4</a><br /> EIS VCT Market<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/01/Kealan-Doyle-EIS-VCT.mp4">https://thenext100days.org/wp-content/uploads/2024/01/Kealan-Doyle-EIS-VCT.mp4</a><br /> Interest Rates Impact<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/01/Kealan-Doyle-Interest-Rates.mp4">https://thenext100days.org/wp-content/uploads/2024/01/Kealan-Doyle-Interest-Rates.mp4</a><br /> Be Careful About Bear Market Advice<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/01/Kealan-Doyle-Bear-Market-Advice.mp4">https://thenext100days.org/wp-content/uploads/2024/01/Kealan-Doyle-Bear-Market-Advice.mp4</a><br /> What Makes a Good Investment?<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/01/Kealan-Doyle-What-Makes-a-Good-Investment.mp4">https://thenext100days.org/wp-content/uploads/2024/01/Kealan-Doyle-What-Makes-a-Good-Investment.mp4</a><br /> Custodiex<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/01/Kealan-Doyle-Custodiex.mp4">https://thenext100days.org/wp-content/uploads/2024/01/Kealan-Doyle-Custodiex.mp4</a><br /> But Will Trump Say No to Central Bank Digital Currency<br /> From Twitter...after Trump wins the GOP nomination in the Iowa Caucuses<br /> <br /> #408 Mark Franklin – Four Fears#408 Mark Franklin – Four Fearshttps://thenext100days.org/?p=9120Fri, 19 Jan 2024 07:30:03 +010049:29falsefullFour Fears<br /> After a  20 year corporate career Mark Franklin has started his own business focusing on the Four Fears. In his first appearance on a podcast, Mark shares how he helps other small business owners to address these four questions.<br /> <br /> <br /> <br /> <br /> Summary of the Podcast<br /> Mark Franklin shares his background moving from London to Oxford and his career in direct sales, where he helped small business owners overcome fears holding them back from success.<br /> <br /> Those Four Fears Explained<br /> <br /> Mark outlines the four fears he sees most often - not being ready, not being good enough, not having enough time, and fear of failure - and how addressing the root causes can help people take action.<br /> <br /> <a class="cursor-pointer hover:underline hover:text-link" data-timestamp="454.0">'I'm being ready'</a><br /> Mark helps people define what "not being ready" means for them and challenges the perception that there is ever a perfect time to start, using examples of taking the first step anyway. Most people have a body of work that they have experienced in their lives, and Mark calls on those moments to shore up the get started date!<br /> <br /> <a class="cursor-pointer hover:underline hover:text-link" data-timestamp="1163.0">'I'm not  good enough'</a><br /> Mark builds up people's self-confidence by reflecting on past successes and the evidence that they are capable, shifting their self-perception away from unrealistic standards.<br /> <br /> <a class="cursor-pointer hover:underline hover:text-link" data-timestamp="1613.0">'I don't have enough time'</a><br /> Through exercises like a 20-point challenge diary, Mark helps people audit their time use and prioritise the most effective activities to achieve more while using less hours.<br /> <br /> <a class="cursor-pointer hover:underline hover:text-link" data-timestamp="2020.0">The fear of 'failure'</a><br /> Reframing failure as a "comma not a full stop," Mark prompts self-reflection on what actions people can take and what success means for their goals, reducing failure's perceived consequences.<br /> <br /> <a class="cursor-pointer hover:underline hover:text-link" data-timestamp="2842.0">Building resilience against fears </a><br /> Mark discusses building habits of positive self-affirmation and challenging unhelpful thoughts to increase resilience against fears, relating it to developing comfort through regular exercise.<br /> <br /> Mark Likes Hull<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/01/Mark-Franklin-Mark-Likes-Hull.mp4">https://thenext100days.org/wp-content/uploads/2024/01/Mark-Franklin-Mark-Likes-Hull.mp4</a><br /> SME Challenges<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/01/Mark-Franklin-SME-Challenges.mp4">https://thenext100days.org/wp-content/uploads/2024/01/Mark-Franklin-SME-Challenges.mp4</a><br /> Am I Ready to Start a Business<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/01/Mark-Franklin-Kevin-Getting-Started.mp4">https://thenext100days.org/wp-content/uploads/2024/01/Mark-Franklin-Kevin-Getting-Started.mp4</a><br /> How to Get Started<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/01/Mark-Franklin-How-to-Get-Started.mp4">https://thenext100days.org/wp-content/uploads/2024/01/Mark-Franklin-How-to-Get-Started.mp4</a><br /> They are Self Checking Questions<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/01/Mark-Franklin-Just-Do-It-Not-Right.mp4">https://thenext100days.org/wp-content/uploads/2024/01/Mark-Franklin-Just-Do-It-Not-Right.mp4</a><br /> Time Management<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/01/Mark-Franklin-Time-Management.mp4">https://thenext100days.org/wp-content/uploads/2024/01/Mark-Franklin-Time-Management.mp4</a><br /> Testimonial From Mark Franklin<br /> <a href="https://thenext100days.org/wp-content/uploads/2024/01/Mark-Franklin-Testim...#407 Kevin Appleby & Graham Arrowsmith – 2024 Preview#407 Kevin Appleby & Graham Arrowsmith – 2024 Previewhttps://thenext100days.org/?p=9096Fri, 12 Jan 2024 07:30:01 +010056:39falsefull2024 Preview<br /> In a hard hitting, opinion rich episode, Kevin and Graham present this 2024 Preview. What do you think will impact 2024? Some big things are happening in the US and here in the UK.<br /> <br /> <br /> <br /> <br /> Summary of the Podcast<br /> <a class="cursor-pointer hover:underline hover:text-link" data-timestamp="9.0">Introduction</a><br /> Graham and Kevin catch up after some time, expressing care for each other's wellbeing and families while acknowledging current health issues. Both Kevin and Graham have been suffering from a long running cold. But, was it Covid Mark 2?<br /> <br /> <a class="cursor-pointer hover:underline hover:text-link" data-timestamp="129.0">Discussion of 2024 predictions and politics</a><br /> Graham outlines political and social issues that could impact 2024 like US elections.<br /> Kevin stressed the weaponisation of legal systems, and unrest over identity policies. Kevin critiques overreach and hopes for balanced, ethical governance. Graham just wants to rid the world of woke, identity politics.<br /> <a class="cursor-pointer hover:underline hover:text-link" data-timestamp="875.0">2024 Preview of the economy and investment opportunities</a><br /> Kevin is optimistic declining inflation and interest rates may boost markets and innovation in carbon reduction.<br /> Graham invests and debates climate policy impacts, urging pragmatic, inclusive solutions over alarmism.<br /> <a class="cursor-pointer hover:underline hover:text-link" data-timestamp="1013.0">Impact of artificial intelligence and automation </a><br /> They agree AI will transform most jobs within a decade.<br /> However, many positions will be retained because they add value.<br /> <br /> Tesla is discussed as a model for leveraging AI. Risks of unconstrained systems are raised.<br /> <br /> Share tip (at your own risk): UiPath<br /> <br /> <br /> <a class="cursor-pointer hover:underline hover:text-link" data-timestamp="2558.0">Football and the future of the sport </a><br /> Graham passionately defends the integrity of competition over money interests, like proposed super leagues.<br /> Kevin hopes Newcastle and Leeds thrive while lamenting the scarcity of local rivalry games.<br /> Here's a statement (21 Dec 23 - Premier League)<br /> <br /> <br /> <a class="cursor-pointer hover:underline hover:text-link" data-timestamp="3116.0">2024 Preview of Health issues, relationships, and personal priorities</a><br /> Both resolve to improve health, social engagement and family bonds in the new year.<br /> Vaccination stances are respectfully debated. Graham mistrusts Big Pharma.<br /> <br /> Clips from the Podcast<br /> US &amp; UK Elections in 2024<br /> <a href="https://thenext100days.org/wp-content/uploads/2023/12/Kevin-Graham-US-UK-Elections.mp4">https://thenext100days.org/wp-content/uploads/2023/12/Kevin-Graham-US-UK-Elections.mp4</a><br /> Economy &amp; EVs<br /> <a href="https://thenext100days.org/wp-content/uploads/2023/12/Kevin-Graham-Economy.mp4">https://thenext100days.org/wp-content/uploads/2023/12/Kevin-Graham-Economy.mp4</a><br /> More High Net Worth Individuals in the UK<br /> <a href="https://thenext100days.org/wp-content/uploads/2023/12/Kevin-Graham-More-HNW-Individuals-in-the-UK.mp4">https://thenext100days.org/wp-content/uploads/2023/12/Kevin-Graham-More-HNW-Individuals-in-the-UK.mp4</a><br /> British Airways - Complaints Process Radically Shortened Using AI<br /> <a href="https://thenext100days.org/wp-content/uploads/2023/12/Kevin-Graham-BA-use-of-AI.mp4">https://thenext100days.org/wp-content/uploads/2023/12/Kevin-Graham-BA-use-of-AI.mp4</a><br /> Will AI and Tesla Spell the End of Taxi Drivers?<br /> <a href="https://thenext100days.org/wp-content/uploads/2023/12/Kevin-Graham-Tesla-The-End-of-Taxis.mp4">https://thenext100days.org/wp-content/uploads/2023/12/Kevin-Graham-Tesla-The-End-of-Taxis.mp4</a><br /> Love at First Sight<br /> #406 – Susannah Cole – Property Investing#406 – Susannah Cole – Property Investinghttps://thenext100days.org/?p=9061Fri, 05 Jan 2024 07:30:28 +010049:48falsefullProperty Investing<br /> Susannah Cole gives property investing business advice. The range of advice is amazing! From how to buy your first AND second investment property in the UK. She's a go-to advisor for both starter and experienced property investors. We're delighted to have her as our podcast guest - in the first show in 2024!<br /> <br /> <br /> <br /> <br /> <br /> So, before we get going with the show notes...<br /> <br /> <br /> Summary of the Podcast<br /> Podcast Purpose:<br /> Podcast interview with Susannah Cole on property investing.<br /> <br /> Key Takeaways<br /> <br /> * Buying property at 60-75% of market value is key to profitability.<br /> * Finding motivated sellers in distressed situations can lead to good deals.<br /> * Having a large network of investors provides access to funding.<br /> * Flipping properties quickly after minor renovations minimises risk.<br /> * Long-term rentals provide passive income and security.<br /> <br /> Susannah's Background<br /> <br /> * Started investing in property in 2009, has nearly 15 years experience now.<br /> * Built credibility through YouTube videos showing real deals and process.<br /> * Wanted investors to see her honesty and depth of knowledge.<br /> <br /> Buying Undervalued Properties<br /> <br /> * Avoids overpaying by finding motivated sellers in difficult situations.<br /> * Values building relationships and trust with sellers.<br /> * Buys from agents and auctions rather than soliciting direct.<br /> <br /> Funding for Property Investing<br /> <br /> * Works with private investors rather than banks.<br /> * Provides high returns to investors (e.g. 12-16% interest).<br /> * Builds relationships and screens investors carefully.<br /> <br /> Flipping Properties<br /> <br /> * Favourite model is buying undervalued properties and doing minor renovations.<br /> * Aims to get in and out of a flip in 2-3 weeks.<br /> * Moves very quickly - gets team in immediately after purchase.<br /> <br /> Long-Term Rentals<br /> <br /> * Focused on student properties and HMOs in Bristol.<br /> * Provides steady passive income and security.<br /> <br /> Health Issues<br /> <br /> * Recent major health problems, property income provided security.<br /> * Allowed spending on private healthcare to stay alive.<br /> <br /> Finding Investors<br /> <br /> * Both an art and a science.<br /> * Consistency in delivering returns builds trust.<br /> * Casts a wide net and expects only 1 in 10 to invest.<br /> <br /> &nbsp;<br /> Other Property Investing podcasts:<br /> <br /> * Episode 260 Waqas Khan &amp; Sheetal Patel - <a href="https://thenext100days.org/260-waqas-khan-sheetal-patel-alternative-property-investing">Alternative Property Investing</a><br /> * Episode 348 Chris Prefontaine - <a href="https://thenext100days.org/348-property-investing-with-chris-prefontaine-the-smart-real-estate-coach">The Smart Real Estate Coach </a><br /> * Episode 389 Agam Jain - <a href="https://thenext100days.org/389-property-investing-and-bridging-with-agam-jain">Property Investing &amp; Bridging</a><br /> <br /> &nbsp;<br /> Podcast Clips <br /> How Does Graham Get Away With This?<br /> <a href="https://thenext100days.org/wp-content/uploads/2023/12/Susannah-Cole-Property-Investing-Empathy.mp4">https://thenext100days.org/wp-content/uploads/2023/12/Susannah-Cole-Property-Investing-Empathy.mp4</a><br /> Attracting Investors and Clients on YouTube<br /> <a href="https://thenext100days.org/wp-content/uploads/2023/12/Susannah-Cole-Establishing-Credibility-on-YouTube.mp4">https://thenext100days.org/wp-content/uploads/2023/12/Susannah-Cole-Establishing-Credibility-on-YouTube.mp4</a><br /> Susannah Was Asked to Share Her Expertise<br /> <a href="https://thenext100days.org/wp-content/uploads/2023/12/Susannah-Cole-Sharing-Her-Expertise.mp4">https://thenext100days.#405 Tanyo Gochev – Email Marketing#405 Tanyo Gochev – Email Marketinghttp://thenext100days.org/?p=9022Fri, 22 Dec 2023 07:30:02 +010045:52falsefullEmail Marketing<br /> Email marketing agency owner Tanyo Gochev is this week's guest on The Next 100 Days Podcast. Tanyo lives in Sofia, Bulgaria.<br /> <br /> <br /> <br /> <br /> Summary of the Podcast<br /> A New Agency<br /> <br /> * Kevin, Graham, and Tanyo discussed Tanyo's new email marketing agency.<br /> * The agency helps financial companies improve their engagement and sales through email marketing.<br /> * Tanyo currently has one client and plans to scale up and expand his client base.<br /> <br /> Custom GPTs For Better Email Performance<br /> <br /> * Tanyo uses AI, specifically Chat GPT, to gather information and insights for content creation.<br /> * He explained the process of creating custom GPTs.<br /> * By combining the generated text with his copywriting skills, he produces high-quality content for clients.<br /> <br /> Copywriting and Career Pivot<br /> <br /> * Graham, Tanyo, and Kevin discussed Tanyo's experience with email marketing and his pivot to starting an agency.<br /> * Tanyo identified his target audience.<br /> * They are CMOs and marketing managers in financial companies.<br /> * These people face challenges with consistent content creation and maintaining engagement.<br /> * Tanyo offers a free audit of their email newsletters to help improve their results.<br /> <br /> Know Your Email Audience<br /> <br /> * Tanyo, Graham, and Kevin discussed the importance of knowing your audience.<br /> * They also emphasised the need to clean email lists regularly.<br /> * The discussion produced differing opinions about having and stating opinions.<br /> <br /> Email Marketing Best Practices<br /> <br /> * The importance of welcome emails<br /> * Segmenting audiences<br /> * The relevance of having views in branding.<br /> <br /> Other Similar Subject Podcasts<br /> <a href="http://thenext100days.org/236-kennedy-rob-email-marketing">Kennedy &amp; Rob</a> - Episode 236<br /> Clips from the Podcast<br /> How Does Graham Get Away With This?<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/11/Tanyo-Gochev-Axe-Murderer.mp4">http://thenext100days.org/wp-content/uploads/2023/11/Tanyo-Gochev-Axe-Murderer.mp4</a><br /> Write Edit and Manage Email Lists<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/11/Tanyo-Gochev-New-Email-Marketing-Agency.mp4">http://thenext100days.org/wp-content/uploads/2023/11/Tanyo-Gochev-New-Email-Marketing-Agency.mp4</a><br /> Tanyo Now Uses ChatGPT 4 for CustomGPTs<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/11/Tanyo-Gochev-CustomGPTs.mp4">http://thenext100days.org/wp-content/uploads/2023/11/Tanyo-Gochev-CustomGPTs.mp4</a><br /> ChatGPT is Used for Research<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/11/Tanyo-Gochev-ChatGPT-is-for-Research.mp4">http://thenext100days.org/wp-content/uploads/2023/11/Tanyo-Gochev-ChatGPT-is-for-Research.mp4</a><br /> Do this when you get a subscriber<br /> <br /> * Welcome Email<br /> <br /> * Add to their contact list<br /> * Reply with one word<br /> * Move email to primary inbox<br /> <br /> <br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2023/11/Tanyo-Gochev-Welcome-Email.mp4">http://thenext100days.org/wp-content/uploads/2023/11/Tanyo-Gochev-Welcome-Email.mp4</a><br /> Tanyo Provided this Testimonial<br /> "They create a safe space to have an awesome conversation." Tanyo Gochev<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/11/Tanyo-Gochev-Testimonial.mp4">http://thenext100days.org/wp-content/uploads/2023/11/Tanyo-Gochev-Testimonial.mp4</a><br /> Get in Touch with Tanyo<br /> Here are the relevant links:<br /> <br /> <br /> * <a href="https://streaklinks.com/Bv4ec7L4OMPgM86tNA8blWUP/https%3A%2F%2Fwww.linkedin.com%2Fin%2Ftanyo-gochev-7a871412a%2F">LinkedIn</a><br /> * <a href="https://twitter.#404 Gregory Styan – Life Coach#404 Gregory Styan – Life Coachhttp://thenext100days.org/?p=9001Fri, 15 Dec 2023 07:30:11 +010050:01falsefullLife Coach<br /> <br /> <br /> Life Coach Greg Styan is this week's guest on The Next 100 Days Podcast. Greg shares productivity hacks to help his clients cope with overwhelm. He focuses on delivering service to men. So if you are a CEO or senior corporate executive, male and have an issue with stress, overwhelm, not knowing how to fix your life. talk to Gregory Styan.<br /> <br /> <br /> Summary of Podcast with Gregory Styan<br /> Background<br /> <br /> * Graham, and Kevin had a conversation with Greg Steyan, a life coach for men.<br /> * They discussed Greg's varied life experiences<br /> * These included coaching a football team.<br /> * Greg hails from Poole in Dorset.<br /> * He has a strong admiration for Eddie Howe, who helped him shape his coaching approach.<br /> * Greg discussed his journey from being a football player to becoming a life coach.<br /> * He focuses on helping individuals achieve work-life balance and feel fulfilled.<br /> <br /> How COVID Impacted Greg's Life Coach Business<br /> <br /> * He also highlighted the impact of COVID-19 on senior positions.<br /> * Many CEOs are stepping down and a significant number of people feeling unhappy with their work-life balance.<br /> * CEOs who are stepping down desire a better work-life balance.<br /> * Much of this was triggered by the COVID-19 pandemic.<br /> * Work has shifted from being a place to work to being something one does.<br /> * This has lead to a reevaluation of priorities and goals.<br /> <br /> Work Life Balance Post COVID<br /> <br /> * COVID-19 impacted work-life balance for all 3 on the podcast.<br /> * It signalled the need for a mental shift in approaching productivity.<br /> * Greg focused on helping men become more productive and achieve better results.<br /> * Kevin expressed guilt about not being as productive while working from home.<br /> * Graham, Greg, and Kevin discussed their experiences and strategies for improving productivity and achieving work-life balance.<br /> * They shared advice on setting goals, creating habits, and making time for personal pursuits.<br /> <br /> Life Hacks<br /> <br /> * Life hacks and strategies for time management were discussed.<br /> * These included having separate email addresses, using two phones, and setting boundaries with notifications.<br /> * They also emphasised the importance of pursuing personal interests and finding therapeutic activities.<br /> * Ultimately by doing so, this leads to increased productivity and job satisfaction.<br /> <br /> Pricing Consultancy - High Value Life Coach Clients<br /> <br /> * Graham and Greg discussed the topic of pricing services, particularly in the context of life coaching.<br /> * They explored the importance of mindset, setting prices based on value.<br /> * Further they discussed the potential benefits of higher prices such as attracting more profitable clients and providing a better service.<br /> <br /> Neuro Linguistic Programming<br /> <br /> * Graham and Greg discussed Greg's expertise in NLP and his ability to help people improve their productivity and achieve their goals through small hacks and techniques.<br /> * They also talked about their anticipation of visiting Leeds and their observations about the friendliness of people in the North compared to the South.<br /> <br /> Being on The Next 100 Days Podcast<br /> <br /> * The experience of being on the Next 100 Days podcast was discussed.<br /> * It has potential benefits such as increased visibility and credibility.<br /> * Kevin advised Greg to choose to guest on podcasts with a substantial number of episodes and a strong online presence for maximum impact.<br /> <br /> High Net Worth Clients<br /> <br /> * Greg shared his experience in working with high net worth individuals and addressing issues like burnout.<br /> #403 Pets Rock with James Matthewson#403 Pets Rock with James Matthewsonhttp://thenext100days.org/?p=8969Fri, 08 Dec 2023 07:30:43 +010049:12falsefullPets Rock<br /> James Mathewson is redefining the fine art market by offering limited edition Pets Rock characters with NFTs.He is this week's guest on The Next 100 Days Podcast.<br /> <br /> <br /> <br /> Summary of the Podcast<br /> Jersey Resident<br /> <br /> * Graham, James, and Kevin discussed various topics including the population of Jersey, its attractive tax regime, and the promotion of the island as a great place for business.<br /> <br /> Pets Rock - The Investment<br /> <br /> * James also explained that Pets Rock is a collection of iconic characters parodied as cats, dogs, and guinea pigs, and discussed the concept of NFTs.<br /> * James explained that NFTs are digital representations of assets that provide security and provenance through blockchain technology.<br /> * He also mentioned that the Pets Rock NFT collection.<br /> * The collection was created by artist Mark Pollybank.<br /> * It consists of 82 characters, with 80 of them being sold as unique NFTs accompanied by physical artwork, a coffee table book, and access to the artist.<br /> <br /> Limited Edition Prints<br /> <br /> * James plans to create limited edition prints and NFTs of the Pets Rock characters.<br /> * He also discusses the revenue sharing model for original NFT owners.<br /> * His long-term vision for the Pets Rock brand includes a movie adaptation.<br /> * James, Graham, and Kevin discussed the potential for creating a movie based on their existing artwork.<br /> * One of the challenges for James will be to secure the IP rights to the characters.<br /> <br /> Superluxe Attracting Investment<br /> <br /> * James owns Superluxe and they've acquired a tech business called Illusion.<br /> <br /> Potential ROI<br /> <br /> * An estimate of the return on investment (ROI) for NFTs, particularly in the context of art and character trading.<br /> * They explored the idea of encouraging collectors to come in early and buy popular characters, with the expectation of a five times ROI,<br /> * Kevin pointed out the value and popularity of certain NFTs may fluctuate based on market influence and individual scandals.<br /> <br /> Alternative Investment<br /> <br /> * Graham, James, and Kevin discussed the concept of NFTs and their value as alternative investments.<br /> * They explored the risks and rewards associated with owning NFTs and considered the potential interest in specific characters within the NFT collection. (see below).<br /> <br /> Clips of the Podcast<br /> Jersey<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/11/James-Matthewson-Jersey.mp4">http://thenext100days.org/wp-content/uploads/2023/11/James-Matthewson-Jersey.mp4</a><br /> Pets Rock - 82 Iconic Characters <br /> <a href="http://thenext100days.org/wp-content/uploads/2023/11/James-Matthewson-Pets-Rock-82-Characters.mp4">http://thenext100days.org/wp-content/uploads/2023/11/James-Matthewson-Pets-Rock-82-Characters.mp4</a><br /> NFT - Non Fungible Token<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/11/James-Matthewson-NFTs.mp4">http://thenext100days.org/wp-content/uploads/2023/11/James-Matthewson-NFTs.mp4</a><br /> Pets Rock - The Movie<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/11/James-Matthewson-Pets-Rock-The-Movie.mp4">http://thenext100days.org/wp-content/uploads/2023/11/James-Matthewson-Pets-Rock-The-Movie.mp4</a><br /> 5x Return<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/11/James-Matthewson-5x-Return.mp4">http://thenext100days.org/wp-content/uploads/2023/11/James-Matthewson-5x-Return.mp4</a><br /> James Matthewson Testimonial<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/11/James-Matthewson-Testimonial.mp4">http://thenext100days.org/wp-content/uploads/2023/11/James-Matthewson-Testimonial.mp4</a><br /> Pets Rock Characters<br /> <br /> <br /> &nbsp;<br /> #402 Writefully with Neil Sheth#402 Writefully with Neil Shethhttp://thenext100days.org/?p=8947Fri, 01 Dec 2023 07:35:02 +010049:27falsefullWritefully<br /> <br /> <br /> Neil Sheth is the founder and CEO of <a href="https://writeful.ly">Writefully</a> and is this week's guest on The Next 100 Days Podcast. His business helps thought leaders with well-constructed words that make their content and strategy pop.<br /> <br /> <br /> Summary of the Podcast<br /> Background<br /> <br /> * Neil discussed his struggles with launching a business and the challenges of finding a marketing agency that understood his specific needs.<br /> * Eventually Neil built his own marketing skills and launched an SEO agency.<br /> * Later this evolved into Writefully, a company focused on helping businesses with positioning, messaging, and crafting a though-leadership voice.<br /> <br /> Thought Leadership<br /> <br /> * Graham, Neil, and Kevin discussed the importance of effectively communicating ideas and turning technical abilities into digestible content.<br /> * They also touched on the topic of thought leadership and the need to craft clear positioning and messaging to establish a strong brand presence.<br /> <br /> Grammarly<br /> <br /> * Neil, Graham, and Kevin discussed the importance of tone of voice in communication and the need to simplify language for effective communication.<br /> * They also mentioned using tools like <a href="https://www.grammarly.com/plans">Grammarly</a> for writing assistance and keyword research tools for SEO content.<br /> * Graham, Neil, and Kevin discussed Writefully's use of various tools like Grammarly, <a href="https://www.semrush.com">SEMrush</a>, and <a href="https://www.copyscape.com">copyscape</a> for content creation and editing.<br /> * They also mentioned the importance of understanding the audience's needs and validating new products or services.<br /> <br /> Capture Your Thoughts<br /> <br /> * Graham and Neil discussed the idea of using an app to generate written content based on spoken thoughts and ideas quickly.<br /> * Neil planned to have the app create a first draft, which a human team could then edit to refine the message and ensure quality.<br /> * It is important to capture clients' unstructured thoughts to create more comprehensive briefs.<br /> <br /> Content Creation<br /> <br /> * They also emphasised the need for efficiency in the content creation process and the value of learning from past mistakes.<br /> * Not least the challenge of creating diverse content and the potential solution of involving people from different cultures and perspectives.<br /> * They also debated the idea of narrowing down the target audience to a specific vertical to avoid being too generic.<br /> <br /> Ask Clever Questions<br /> <br /> * Neil and Graham discussed the challenges of turning unstructured thoughts into structured ones.<br /> * In particular, the importance of asking clever questions to extract valuable insights.<br /> * They also talked about the need to find early adopters and have conversations to gain traction for their tech startup.<br /> <br /> New App<br /> <br /> * Neil, Graham, and Kevin had a conversation about Neil's app and its potential impact.<br /> * They discussed the benefits of the app, the need for immediate access to ideas, and the value of deep conversations in solving problems.<br /> <br /> Clips from the Podcast<br /> An Off the Cuff Introduction<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/11/Neil-Sheth-Off-the-cuff-intro.mp4">http://thenext100days.org/wp-content/uploads/2023/11/Neil-Sheth-Off-the-cuff-intro.mp4</a><br /> Sometimes Marketing Agencies Just Don't Get It!<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/11/Neil-Sheth-Marketing-Agencies.mp4">http://thenext100days.org/wp-content/uploads/2023/11/Neil-Sheth-Marketing-Agencies.mp4</a><br /> Elixir - a guaranteed potion to induce love!<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/11/Neil-Sheth-Elixir....#401 – Church of Scotland and Business with Rev Donald McCorkindale#401 – Church of Scotland and Business with Rev Donald McCorkindalehttp://thenext100days.org/?p=8745Fri, 24 Nov 2023 07:30:05 +010054:26falsefullChurch of Scotland<br /> The Reverend Donald McCorkindale is Minister of Ardour and Kingairloch, linked with Morvern, linked with Strontian and Presbytery Clerk in Lochaber, all within the Church of Scotland. Kevin and Graham really liked Reverend Donald. He was willing to engage even in a thought-provoking conversation. You might not agree with the variety of views expressed, but do listen, as it is rare that the clergy get involved in business podcasts. A first for The Next 100 Days, a first that's taken about eight years!<br /> <br /> <br /> <br /> <br /> <br /> &nbsp;<br /> Summary of Podcast<br /> Glasgow<br /> <br /> * Graham, Kevin, and Rev Donald had a conversation about their upcoming podcast episode.<br /> * Graham's maternal Grandmother lived in Anniesland barely 2 miles from the School Donald went to.<br /> <br /> Donald's Patch<br /> <br /> Declining Church Congregations<br /> <br /> * Donald says the sense of community is stronger in rural communities.<br /> * There are real challenges of the declining church community.<br /> * The church needs to break down the walls to allow more people to come in.<br /> * We discussed glimpses of hope and growth in new initiatives.<br /> * Kevin, Graham, and Rev Donald discussed the challenges faced by churches in rural areas, the need for marketing strategies to attract more people.<br /> <br /> Covid 19<br /> <br /> * We also talked about the impact of COVID-19 on worshipping practices and the importance of word-of-mouth marketing in reaching out to potential churchgoers.<br /> * Graham, Kevin, and Rev discussed the need for the church to adapt to the changing times.<br /> * That could mean engaging with people through social media and personal encounters.<br /> * They recognised the importance of being clear and bold in sharing the message of faith.<br /> * This can help them create meaningful connections with individuals.<br /> <br /> Does Progressive Mean You are Soft?<br /> <br /> * Graham, Donald, and Kevin discussed the challenges of the church in engaging with the changing society and attracting a wider audience.<br /> * They explored the importance of being clear about their beliefs while also being accepting and welcoming to all individuals.<br /> * Kevin, Graham, and Donald engaged in a thought-provoking conversation about the role of the church in guiding people and promoting wellness.<br /> * They discussed topics such as the National Health Service, mindfulness, gender, and the importance of curiosity and open conversations.<br /> <br /> Clips of the Podcast<br /> A Real Sense of Community <br /> <a href="http://thenext100days.org/wp-content/uploads/2023/09/Rev-Donald-McCorkingdale-Extremities-Bigger-Sense-of-Community.mp4">http://thenext100days.org/wp-content/uploads/2023/09/Rev-Donald-McCorkingdale-Extremities-Bigger-Sense-of-Community.mp4</a><br /> Has the Church of Scotland Created Walls Around its Community?<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/09/Rev-Donald-McCorkingdale-Walls-Around-the-Community.mp4">http://thenext100days.org/wp-content/uploads/2023/09/Rev-Donald-McCorkingdale-Walls-Around-the-Community.mp4</a><br /> <br /> &nbsp;<br /> Donald was Convener of The General Assembly<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/09/Rev-Donald-McCorkindale-Convener-of-the-General-Assembly.mp4">http://thenext100days.org/wp-content/uploads/2023/09/Rev-Donald-McCorkindale-Convener-of-the-General-Assembly.mp4</a><br /> Testimonial from the Reverend Donald McCorkindale from the Church of Scotland<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/08/Rev-Donald-McCorkingdale-Testimonial.mp4">http://thenext100days.org/wp-content/uploads/2023/08/Rev-Donald-McCorkingdale-Testimonial.mp4</a><br /> Walk the Parish<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/09/Rev-Donald-McCorkindale-Walk-the-Parish.#400 – Jason Van Orden – Strategy for Coaches & Consultants#400 – Jason Van Orden – Strategy for Coaches & Consultantshttp://thenext100days.org/?p=8726Fri, 17 Nov 2023 07:30:26 +010055:46falsefull<br /> Strategy for Coaches<br /> Jason Van Orden provides strategy for coaches and consultants. He is also the reason why Kevin Appleby and Graham Arrowsmith decided to start The Next 100 Days Podcast. He is our very special guest for the 400th episode of The Next 100 Days Podcast.<br /> <br /> <br /> Summary of Podcast<br /> What Jason is Doing Now<br /> <br /> * Jason's current focus is to provide strategy to coaches and consultants.<br /> * This helps them unlock their next level of income and impact by shifting their business models and creating one-to-many offers.<br /> <br /> Narrow Your Audience<br /> <br /> * Jason and Graham discuss the importance of narrowing down their ideal client base.<br /> * This helps to focus on delivering specific outcomes in order to increase coaches and consultant capacity to provide value.<br /> * But, there is resistance to this mindset shift.<br /> * That's where Jason steps in. With effective marketing systems to attract the right clients.<br /> <br /> Signature Process<br /> <br /> * They also mention the importance of customer discovery and developing a signature process to guide clients towards their goals.<br /> * Jason and Graham discussed the benefits of formalising a signature process for their businesses, which would allow them to brand themselves and attract more clients.<br /> * They also addressed concerns about potential competition among clients.<br /> * A supportive group dynamic can actually enhance the learning experience and provide validation for everyone involved.<br /> <br /> Different Models of Business<br /> <br /> * Graham, Jason, and Kevin discussed different models of business and the benefits of bringing people together in groups or cohorts.<br /> * Jason shared his approach of combining various models to create a customised offer.<br /> * He teaches his clients how to replicate and adapt the model for their own businesses.<br /> <br /> Internet Business Mastery<br /> <br /> * Jason shares his transition from running Internet Business Mastery to teaching and supporting people in a more interactive and connected way.<br /> * Despite the success and audience of Internet Business Mastery, Jason made the decision to walk away from it.<br /> * This decision was made so he could pursue new challenges and avoid the noise and exaggerated claims of the online business market.<br /> <br /> Leveraging Your Unique Abilities<br /> <br /> * Graham and Jason discussed the importance of identifying and leveraging one's unique abilities and approach in order to stand out in their respective fields.<br /> * They discussed narrowing down and owning a specific space or expertise to attract clients and provide exceptional value.<br /> <br /> Done for you OR Done with you?<br /> <br /> * Jason, Graham, and Kevin discussed different business models and strategies, including the "done for you" and "done with you" approaches.<br /> * They also talked about the importance of remarkability and finding unique solutions to help clients overcome past failures and move forward.<br /> * Jason, Graham, and Kevin discussed the concept of the Remarkability Factor and how it can help people overcome their ingrained beliefs and find a different approach to achieve their goals.<br /> <br /> For More on Jason's Remarkability Factor - go here: <a href="https://jasonvanorden.com/remarkability-factor/">https://jasonvanorden.com/remarkability-factor/</a><br /> Clips of the Podcast<br /> Serve Many or the Few?<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/08/Jason-Van-Orden-Many-or-Few.mp4">http://thenext100days.org/wp-content/uploads/2023/08/Jason-Van-Orden-Many-or-Few.mp4</a><br /> Mindset Strategy for Coaches<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/08/Jason-Van-Orden-Mindset.mp4">http://thenext100days.org/wp-content/uploads/2023/08/Jason-Van-Orden-Mindset.#399 Marc Howell – Island Pellet Stoves#399 Marc Howell – Island Pellet Stoveshttp://thenext100days.org/?p=8894Fri, 10 Nov 2023 07:30:08 +010045:27falsefull<br /> Island Pellet Stoves<br /> Marc Howell is the founder of Island Pellet Stoves. If you live in an off-gas property, you may be considering a pellet stove for heating your home.<br /> <br /> <br /> Summary of Podcast<br /> Island Pellet Stoves, Origins and Challenges<br /> <br /> * Marc, Kevin, and Graham talked about Marc's sustainable energy company, Island Pellet Stoves.<br /> * They discussed the following:<br /> <br /> * challenges they faced in finding suitable pellet stoves<br /> * availability of pelletised wood fuel in the UK<br /> * start of Marc's business journey in 2010.<br /> <br /> <br /> * Marc's big contribution was to create a small black box pellet stove that would fit into small British fireplaces.<br /> <br /> Advantages of Pellet Stoves versus Log Burning Stoves<br /> <br /> * They also talked about the advantages of pellet stoves over traditional log burners,<br /> <br /> * convenience<br /> * sustainability<br /> * and lower cost per kilowatt hour.<br /> <br /> <br /> <br /> How Pellets are Made<br /> <br /> * Marc, Graham, and Kevin discussed the process of making wood pellets from sawdust as a sustainable alternative for heating homes.<br /> * They also mentioned the availability of different grades of pellets.<br /> <br /> Heat the Whole House<br /> <br /> * Marc discussed the possibility of using a stove to heat an entire house to replace an oil boiler.<br /> * There are benefits of installing a boiler stove with a hot water tank to provide a decent flow of hot water for showers.<br /> <br /> More Benefits of Stoves<br /> <br /> * They also talked about the simplicity of adding pellets to the boiler. and the importance of flame quality and low noise levels in stove designs.<br /> * Graham, Marc, and Kevin discussed the benefits of watching a flame, the evolutionary connection to fire, and the feedback from clients regarding their dogs' reactions to the flame.<br /> * They also talked about the smokeless feature of the stove and how it resolved a client's issue with smoke in a residential area.<br /> <br /> DEFRA Regulate Smoke Control<br /> <br /> * In the conversation, Marc explains that the UK Department of Environment and Food and Rural Affairs regulates the smoke control area regulations and approves appliances for use in these areas.<br /> * He also mentions that their range of stoves is currently the only one approved for use in smoke control areas, which covers a significant portion of the UK population.<br /> <br /> What Makes Pellet Stoves Attractive to Consumers?<br /> <br /> * Marc, Graham, and Kevin discussed various factors that make Pellet stoves appealing:<br /> <br /> * flame quality,<br /> * size,<br /> * reliability,<br /> * carbon neutrality.<br /> <br /> <br /> <br /> Balanced Flue<br /> <br /> * They also highlighted the uniqueness of the balanced flue design used in the stoves, which allows for shorter chimney heights and eliminates the need for a traditional chimney in certain circumstances.<br /> <br /> Marc Howell - at Play!<br /> <br /> * He has an interest in stone circles and his pastime of exploring them.<br /> <br /> Clips from the Podcast<br /> Marc's Background<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/10/Marc-Howell-Wales-Upbringing.mp4">http://thenext100days.org/wp-content/uploads/2023/10/Marc-Howell-Wales-Upbringing.mp4</a><br /> Tell Us More About Island Pellet Stoves<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/10/Marc-Howell-Formation-of-The-Company.mp4">http://thenext100days.org/wp-content/uploads/2023/10/Marc-Howell-Formation-of-The-Company.mp4</a><br /> Fits into the British Fireplace<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/10/Marc-Howell-British-Fireplace.mp4">http://thenext100days.org/wp-content/uploads/2023/10/Marc-Howell-British-Fireplace.mp4</a><br /> #398 Compelling Sales Conversations with Anja Rogan Pirc#398 Compelling Sales Conversations with Anja Rogan Pirchttp://thenext100days.org/?p=8862Fri, 03 Nov 2023 07:30:40 +010051:58falsefull<br /> Compelling Sales Conversations<br /> Anja Rogan Pirc rejoins The Next 100 Days Podcast to continue the conversation about compelling sales conversations that we had on her first appearance.<br /> <br /> <br /> Podcast Summary - Compelling Sales Conversations<br /> The Essence of Compelling Sales Conversations<br /> <br /> * Anja, Kevin, and Graham had a conversation about Anja's approach to helping people find solutions to their problems.<br /> * She explained how it is important to genuinely serve and assist others rather than forcefully convince them. <br /> <br /> A Changing World of Compelling Sales Conversations<br /> <br /> * Graham, Anja, and Kevin discussed the importance of personal, authentic sales conversations in a world where consumers have more information and are more discerning.<br /> * They concluded that as long as there are people, there will always be a need for human touch and support in sales.<br /> * AI cannot replicate the personal connection and individualised guidance.<br /> <br /> Create Your Own Economy<br /> <br /> * Kevin, Anja, and Graham discussed the importance of taking control of one's life and creating their economy.<br /> * They also emphasised the significance of developing people skills as the most critical skill for business success.<br /> <br /> Kevin, The Salesman<br /> <br /> * Graham and Kevin discussed their views on sales and their roles in the past.<br /> * Anja encouraged Kevin to see himself as a skilled salesperson who listens and understands customers' needs rather than just focusing on meeting quotas.<br /> <br /> Network Marketing<br /> <br /> * Anja discussed her journey in overcoming the perception of being a salesperson and finding inspiration from genuine individuals in the network marketing industry.<br /> * Graham acknowledged the importance of helping others make decisions and mentioned his experience assisting clients.<br /> * Everyone has the potential to be a salesperson in some capacity.<br /> <br /> Build Good Relationships<br /> <br /> * Kevin, Graham, and Anja discussed the importance of sales in every business and how everyone, including support staff, plays a role in sales.<br /> * They also emphasised the significance of building good customer relationships for retention.<br /> * You need to be open and curious to learn and improve in sales.<br /> <br /> Clips from the Podcast<br /> How Does Anja Help People?<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/09/Anja-Rogan-Pirc-How-Does-Anja-Help.mp4">http://thenext100days.org/wp-content/uploads/2023/09/Anja-Rogan-Pirc-How-Does-Anja-Help.mp4</a><br /> Her Clients Have Something to Offer - Be of Service<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/09/Anja-Rogan-Pirc-Be-of-Service.mp4">http://thenext100days.org/wp-content/uploads/2023/09/Anja-Rogan-Pirc-Be-of-Service.mp4</a><br /> How Can I Create My Own Economy<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/09/Anja-Rogan-Pirc-Create-Your-Own-Economy.mp4">http://thenext100days.org/wp-content/uploads/2023/09/Anja-Rogan-Pirc-Create-Your-Own-Economy.mp4</a><br /> But, It's Easy For You!<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/09/Anja-Rogan-Pirc-But-Its-Easy-For-You.mp4">http://thenext100days.org/wp-content/uploads/2023/09/Anja-Rogan-Pirc-But-Its-Easy-For-You.mp4</a><br /> Anja - Friend of the Show That We Couldn't Say No To!<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/09/Anja-Rogan-Pirc-Firm-Friends.mp4">http://thenext100days.org/wp-content/uploads/2023/09/Anja-Rogan-Pirc-Firm-Friends.mp4</a><br /> <br /> &nbsp;<br /> Testimonial from Anja Rogan Pirc<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/09/Anja-Rogan-Pirc-Testimonial.mp4">http://thenext100days.org/wp-content/uploads/2023/09/Anja-Rogan-Pirc-Testimonial.mp4</a><br /> Contact Anja<br /> <br /> #397 Hire Better People Faster with Ryan Englin#397 Hire Better People Faster with Ryan Englinhttp://thenext100days.org/?p=8831Fri, 27 Oct 2023 06:30:43 +010050:57falsefull<br /> Hire Better People<br /> Ryan Englin joins Kevin Appleby and Graham Arrowsmith to discuss how to hire better people. His business is Corematters, and he hails from Nashville.<br /> <br /> <br /> Summary of the Podcast<br /> Background to Hire Better People Faster<br /> <br /> * Kevin, Ryan, and Graham talked about Ryan's book and his process for helping entrepreneurs recruit people into their businesses.<br /> * They also discussed the pronunciation of Ryan's surname and had a friendly banter throughout the conversation.<br /> * Ryan, Graham, and Kevin discussed how Ryan's business, Core Matters, helps struggling entrepreneurs and teams attract and hire great people by applying marketing strategies to the recruitment process.<br /> <br /> Why Do People Switch Jobs?<br /> <br /> * Understanding why people switch jobs was discussed. Culture!<br /> * Creating a positive team culture to attract the right candidates.<br /> <br /> Be a Buyer When Recruiting<br /> <br /> * Graham, Ryan, and Kevin discussed the importance of building successful teams and the need for employers to approach interviews as a buying process rather than a selling process.<br /> * They emphasised the significance of focusing on culture fit and behaviour rather than just skills when evaluating candidates.<br /> <br /> Interview in a Natural Environment for the Role<br /> <br /> * Interview candidates in their natural environment to assess their behaviour and fit within the company culture.<br /> * Observe how candidates think, take care of tools, and handle challenges rather than solely focusing on technical skills.<br /> * Ryan discussed how smaller companies focused on being intentional about their culture rather than trying to change it.<br /> * He also explained that traditional staffing agencies and recruiters often fail to understand the importance of culture in attracting and retaining good people.<br /> <br /> The New Book "Hire Better People Faster"<br /> <br /> * Ryan and Graham discussed Ryan's book "Higher Better People Faster" (get the book here: <a href="https://www.hirebetterpeoplefaster.com">https://www.hirebetterpeoplefaster.com</a> ), which outlines their core fit hiring system and how to implement it effectively.<br /> * They also talked about the importance of employee referral programs.<br /> * Create a successful one without offering monetary rewards.<br /> <br /> Effective Communication<br /> <br /> * Graham, Ryan, and Kevin discussed the challenges of recruiting employees and the importance of effective communication in attracting the right candidates.<br /> * They also emphasised the need for marketing campaigns and training programs to address the future workforce needs in industries like trades.<br /> * Ryan, Graham, and Kevin discussed their motivations for writing a book to help entrepreneurs achieve their goals and build effective teams.<br /> <br /> Fathom<br /> <br /> * Ryan was a beat tester for Fathom.<br /> * They also talked about their positive experiences with Fathom, a tool that helps with note-taking and creating podcast summaries.<br /> * Ryan, Graham, and Kevin discussed the potential of AI in automating tasks and content ideation for marketing materials.<br /> * They also mentioned the importance of focusing on the people side of the business and the positive experience of being on the podcast.<br /> * Graham, Ryan, and Kevin discussed the importance of hiring the right people and its impact on a business.<br /> * They also mentioned Ryan's upcoming book, "Hire Better People Faster," which provides insights and strategies for effective recruiting.<br /> <br /> Clips from the Podcast<br /> How The Process Was Born<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/09/Ryan-Englin-How-CoreMatters-Was-Started.mp4">http://thenext100days.org/wp-content/uploads/2023/09/Ryan-Englin-How-CoreMatters-Was-Sta...#396 Creating Careers with Carolyn Parry of Career Alchemy#396 Creating Careers with Carolyn Parry of Career Alchemyhttp://thenext100days.org/?p=8785Fri, 20 Oct 2023 06:30:03 +010047:37falsefull<br /> Creating Careers<br /> Carolyn Parry is the head honcho at Career Alchemy; they are focused on creating careers. Her site's headline is 'Help to Escape a Job You Hate and Create a Career You Love'. Tune into this week's podcast to learn how she does it.<br /> <br /> Summary of Podcast<br /> Background to the Podcast<br /> <br /> * Kevin looks like he's arranged another corporate escape story with guest Carolyn Parry.<br /> * Graham, Carolyn, and Kevin discussed career coaching and the challenges faced by both students and experienced professionals.<br /> * They highlighted the importance of understanding oneself.<br /> * The key is to find a career that aligns with one's strengths, interests, and values.<br /> <br /> Creating Careers in The Gig Economy<br /> <br /> * Kevin, Carolyn, and Graham discussed the opportunities and challenges of the gig economy and using the internet for business.<br /> * Carolyn and Graham discussed the limitations of career services.<br /> * Her business focuses on providing support to professionals.<br /> * They also talked about the impact of artificial intelligence on various industries and the value of creating a fulfilling working life.<br /> <br /> Start with Your Values<br /> <br /> * Carolyn and Graham discussed the importance of starting with values when considering a career path.<br /> * They also emphasised the need for professional guidance in exploring one's desired direction.<br /> * You have to look at factors such as skills, personality, and labour market conditions.<br /> <br /> Video Pitches<br /> <br /> * One recent development has been recruiters wanting a short introductory video.<br /> * Carolyn mentioned the ethical considerations of using AI in the hiring process.,<br /> * Her business is called <a href="https://www.careeralchemy.co.uk">Career Alchemy</a>.<br /> <br /> It's Your JOB That's Made Redundant, Not You Dummy!<br /> <br /> * They also touched on the impact of job redundancy and the mindset needed to navigate career challenges.<br /> * You have to manage your emotions during times of change.<br /> * On top of that, you'll be better off if you develop career management skills.<br /> * We discussed the value of human interaction and listening in coaching and mentoring, highlighting the limitations of AI in this regard.<br /> <br /> Change Your Story - Carolyn's Creating Careers Book<br /> <br /> * Carolyn mentioned her upcoming book, "Change Your Story," which aims to inspire readers with "ah-ha" moments and the confidence to make career changes.<br /> * The book focuses on personal and professional development.<br /> * Carolyn shared her coaching model and the purpose of her book.<br /> * She aims to help as many people as possible struggling with their careers.<br /> <br /> Who Inspires Carolyn?<br /> <br /> * Carolyn discussed her sources of advice, mentioning her love for reading books by figures like Seth Godin and Malcolm Gladwell.<br /> * She also talked about her interest in scaling career coaching and guidance.<br /> <br /> Storytelling<br /> <br /> * Graham, Carolyn, and Kevin discussed their experience on the Next 100 Days podcast and the importance of storytelling in the future.<br /> <br /> Clips of the Podcast<br /> What Do You Do?<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/09/Carolyn-Parry-What-Do-You-Do.mp4">http://thenext100days.org/wp-content/uploads/2023/09/Carolyn-Parry-What-Do-You-Do.mp4</a><br /> Good Career Coaching<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/09/Carolyn-Parry-Good-Career-Coaching.mp4">http://thenext100days.org/wp-content/uploads/2023/09/Carolyn-Parry-Good-Career-Coaching.mp4</a><br /> Write Your Own Story<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/09/Carolyn-Parry-Write-Your-Own-Story.mp4">http://thenext100days.#395 Software Development in Ukraine with Marian Seliuchenko#395 Software Development in Ukraine with Marian Seliuchenkohttp://thenext100days.org/?p=8781Fri, 13 Oct 2023 06:30:28 +010048:00falsefull<br /> Software Development<br /> Marian Seliuchenko specialises in providing cutting-edge software development. His company is based in Kviv, Ukraine and he is this week's guest on The Next 100 Days Podcast.<br /> <br /> <br /> Summary of Podcast<br /> Unillence<br /> <br /> * Kevin, Graham, and Marian discussed the start of Marian's software consulting business, Unillence.<br /> * Unillence is a team of engineers to help businesses with software development.<br /> * Despite the war in Ukraine, Marian and his team decided to continue and develop the business as they believed it could contribute to the country's economy.<br /> <br /> Software Development Company<br /> <br /> * Graham, Marian, and Kevin discussed the challenges and focus of Marian's software development company.<br /> * Marian has focused his business on serving startups.<br /> * Startups want flexible consulting services and the ability to develop a minimum viable product.<br /> <br /> The Current War<br /> <br /> * Marian discussed the challenges of working in war and how their team overcame obstacles.<br /> * They have faced power outages and missile threats.<br /> * The team's agility and commitment to safety and delivering results impressed Graham and Kevin.<br /> * Despite the war, Marian expressed optimism about his team's resilience and ability to thrive.<br /> <br /> What does Unillence Do?<br /> <br /> * Their range of services includes back-end development, AI integration, and their willingness to find or acquire the necessary expertise to meet client requirements.<br /> * In the discussion, Marian mentioned that some engineers in their team were excited about using AI language models to generate code and save time.<br /> * However, they also acknowledged that for more complex problems, manual coding was still necessary.<br /> * Marian also expressed their focus on building a great team, developing people, and giving them opportunities to try new things in order to deliver the best results and value for their customers.<br /> <br /> If You Want Agility, Turn to Unillence<br /> <br /> * Marian's insights and expertise impressed the hosts, Graham and Kevin.<br /> * Choose to work with Unillence if you seek agility.<br /> * Choosing Ukraine for software development can be a valuable decision.<br /> <br /> Clips of the Podcast<br /> Exclusive View of The Next 100 Days Podcast SCRIPT<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/09/N100D-Script-Graham-Arrowsmith.mp4">http://thenext100days.org/wp-content/uploads/2023/09/N100D-Script-Graham-Arrowsmith.mp4</a><br /> Marian is Building a Software Development Team<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/09/Marian-Seliuchenko-Unillence.mp4">http://thenext100days.org/wp-content/uploads/2023/09/Marian-Seliuchenko-Unillence.mp4</a><br /> Maybe Not The Best Timing!<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/09/Marian-Seliuchenko-Timing.mp4">http://thenext100days.org/wp-content/uploads/2023/09/Marian-Seliuchenko-Timing.mp4</a><br /> How Unillence Helps Start-Ups with Software Development<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/09/Marian-Seliuchenko-Start-Ups.mp4">http://thenext100days.org/wp-content/uploads/2023/09/Marian-Seliuchenko-Start-Ups.mp4</a><br /> What Sort of Daily Challenges Do They Have?<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/09/Marian-Seliuchenko-Daily-Challenges.mp4">http://thenext100days.org/wp-content/uploads/2023/09/Marian-Seliuchenko-Daily-Challenges.mp4</a><br /> <br /> &nbsp;<br /> Marian Seliuchenko Testimonial for The Next 100 Days Podcast<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/09/Marian-Seliuchenko-Testimonial.mp4">http://thenext100days.org/wp-content/uploads/2023/09/Marian-Seliuchenko-Testimonial.mp4</a><br /> Response From Software Development Leader Marian <br ...#394 Goalkeeping and Business with Daniel Okuniewski#394 Goalkeeping and Business with Daniel Okuniewskihttp://thenext100days.org/?p=8741Fri, 06 Oct 2023 06:30:14 +010049:19falsefull<br /> Goalkeeping<br /> Daniel Okuniewski is a goalkeeping coach. He chatted with Kevin Appleby on LinkedIn and was invited to appear on The Next 100 Days Podcast. So, did he save the day in his first-ever podcast, or was the team knocked out?<br /> <br /> <br /> Summary of Podcast<br /> Daniel's Background<br /> <br /> * Daniel was the goalkeeping coach for Queens Park Rangers.<br /> * He is Polish and has worked in Lithuania.<br /> * Daniel left his role with QPR to pursue a full-time career in business.<br /> <br /> Off-Pitch Influence<br /> <br /> * We discussed off-pitch preparation and organisation in football, connecting the club's strategy with on-pitch performance.<br /> * The significance of talent development was discussed along with teamwork and the determination to succeed in achieving goals.<br /> * Daniel stressed the importance of the psychological aspect in a player's performance, particularly in football.<br /> * Daniel emphasised the need to understand the players' mindset and purpose.<br /> <br /> Arbejdsglaede<br /> Danish for Joyful Work<br /> <br /> * Joy at work is the way to create a happy and inviting environment for players.<br /> * We also discussed Daniel's career in culture change and restructuring projects and his involvement with Bliss Hotel Group.<br /> * At Bliss, he helped create a seamless customer journey for a new resort hotel in Southport.<br /> * Creating a positive and engaging customer experience in the hospitality industry, focusing on warm greetings surprises and exceeding expectations.<br /> <br /> High-Pressure Training to Make the Real Game Easier<br /> <br /> * They also touched on the role of simplicity and preparation in high-pressure environments, using the example of a goalkeeper's decision-making process.<br /> * Daniel, Kevin, and Graham discussed the importance of managing stress and making quick decisions as a goalkeeper during penalty shootouts.<br /> * They also emphasised the need for mental preparation, clear thinking, and relying on practised skills to increase the chances of saving penalties.<br /> <br /> <br /> Daniel's Standout Memory<br /> <br /> * The discussion revolved around Daniel's standout memory in his coaching career, where a goalkeeper expressed gratitude towards him after a game.<br /> * They also discussed the challenge of creating a positive and enjoyable work environment<br /> * This means emphasising the importance of finding aspects of the job that employees can like and building on that to foster happiness and productivity.<br /> <br /> Support Employee Passions<br /> <br /> * Daniel, Graham, and Kevin discussed the positive impact of creating a working environment that supports employees' passions and interests.<br /> * They shared examples of how investing in employees' personal development, such as funding photography courses, led to increased loyalty, creativity, and career opportunities.<br /> * Daniel, Graham, and Kevin had a conversation about the importance of passion, purpose, and people in various aspects of life, including sports and business.<br /> <br /> Clips of the Podcast<br /> Football and Business<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/08/Daniel-Okuniewski-Business-and-Football.mp4">http://thenext100days.org/wp-content/uploads/2023/08/Daniel-Okuniewski-Business-and-Football.mp4</a><br /> Off-Pitch Purpose WHAT, WHY, WHO and WHEN<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/08/Daniel-Okuniewski-Off-Pitch-Purpose.mp4">http://thenext100days.org/wp-content/uploads/2023/08/Daniel-Okuniewski-Off-Pitch-Purpose.mp4</a><br /> Training Based on WHO THEY ARE<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/08/Daniel-Okuniewski-Who-They-Are.mp4">http://thenext100days.org/wp-content/uploads/2023/08/Daniel-Okuniewski-Who-They-Are.mp4</a><br /> Arbejdsglaede<br /> #393 Investable Entrepreneur with James Church Founder at Robot Mascot#393 Investable Entrepreneur with James Church Founder at Robot Mascothttp://thenext100days.org/?p=8706Fri, 29 Sep 2023 06:31:07 +010046:21falsefull<br /> Investable Entrepreneur<br /> Investable Entrepreneur is the title of James Church's book about raising capital. There are some bad ways to try out if you are into wasting your time and dreams. And then, there are some tips you can follow in this practical podcast featuring James Church.<br /> <br /> <br /> Podcast Summary<br /> The Book Was Already in Graham's Library!<br /> <br /> * Graham discovered he had a copy of James' book.<br /> * They discussed how it could provide tips on communicating with investors for Graham's business (<a href="https://www.finelyfettled.co.uk">Finely Fettled Limited</a>) targeting high net worth individuals.<br /> * James was welcomed as a guest on the podcast to discuss his expertise as an investable entrepreneur.<br /> <br /> Storytelling - Important Part of Investable Entrepreneur<br /> <br /> * James and Graham discuss the importance of storytelling and effective communication when pitching to investors.<br /> * There is a need for entrepreneurs to focus on presenting themselves as investable individuals rather than solely relying on the strength of their business ideas.<br /> <br /> Six Principles of the Perfect Pitch <br /> <br /> * Graham and James discussed the six principles of the perfect pitch.<br /> <br /> * Preparation,<br /> * Structure,<br /> * Content,<br /> * Clarity,<br /> * Storytelling, and<br /> * Design.<br /> <br /> <br /> * James found that founders who followed these principles felt more confident and successful in their pitches.<br /> * Even though their business plans often changed as they learned more about the market.<br /> <br /> The Purpose of the Business Plan<br /> <br /> * James, Graham, and Kevin discussed the purpose of business plans for investors,<br /> * It's got to demonstrate strategic thinking, skill sets, and adaptability.<br /> * They also highlighted the shift in investor behavior post-COVID, with a focus on profitability and a return to normal interest rates.<br /> <br /> Pitch Ready<br /> TAKE THE TEST:<a href="https://www.robotmascot.co.uk/pitchready/"> https://www.robotmascot.co.uk/pitchready/</a><br /> <br /> * Graham and James discussed the importance of storytelling in raising investment.<br /> * This included the Pitch Ready scorecard, a tool that helps entrepreneurs assess their readiness for pitching to investors.<br /> <br /> Who's it For?<br /> <br /> * Their target audience is typically in their late 40s, with more life experience and a willingness to seek expert help.<br /> * James, Graham, and Kevin discussed the pricing structure and services offered by James' consultancy firm.<br /> * They also talked about the involvement of the consultancy in different funding rounds and the value of external insight and communication in fundraising.<br /> <br /> James's Background<br /> <br /> * James, a former creative director in branding and advertising, started life about 10 years ago as a brand communication agency.<br /> * They focused on working with pioneering entrepreneurs who wanted to push boundaries and do something different.<br /> * His firm provided support in areas such as strategic information, documentation, and finding investors.<br /> <br /> Communicating with Investors<br /> <br /> * James and Graham discussed how they started helping founders with their pitch decks and realised there was a need for effective communication with investors.<br /> * They identified gaps in the process and added services like business plans and investor outreach, and keeping investors engaged for future rounds<br /> <br /> Clips from the Podcast<br /> Make Ideas a Reality<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/08/James-Church-Make-Ideas-a-Reality.mp4">http://thenext100days.org/wp-content/uploads/2023/08/James-Church-Make-Ideas-a-Reality.mp4</a><br /> Communicating to Investors<br /> #392 – Erin Marcus – Business Consulting#392 – Erin Marcus – Business Consultinghttp://thenext100days.org/?p=8662Fri, 22 Sep 2023 06:31:18 +010056:55falsefull<br /> Business Consulting<br /> Erin Marcus offers business consulting from her Chicago base. Her business is called Conquer Your Business.<br /> <br /> Podcast Summary<br /> Introducing Erin<br /> <br /> * Erin, Kevin, and Graham had a lively conversation about Erin's background in Chicago.<br /> * They discussed her transition from corporate to entrepreneurship and their shared love for TV shows set in Chicago.<br /> * Erin left her job as a senior vice president of business development in the insurance industry.<br /> * She left to start her own franchise that provided hands-on assistance to families with ageing parents.<br /> * She believed that this new venture aligned with her previous experience in the age-related product market.<br /> <br /> It's all about relationships, stupid!<br /> <br /> * Graham, Erin, and Kevin discussed the importance of understanding people and building relationships in business.<br /> * They emphasised that creating meaningful connections and being systematic about maintaining them can lead to significant growth and opportunities.<br /> * Kevin, Erin, and Graham reflected on the importance of cultivating relationships and helping others.<br /> * They discussed how personal experiences and self-reliance.<br /> * These shape belief that they could create their own path, while emphasising the need to make decisions for oneself to avoid others making them for you.<br /> <br /> Take Personal Responsibility<br /> <br /> * Graham, Erin, and Kevin discussed the importance of taking personal responsibility and not blaming others for one's failures.<br /> * They discussed the need to take action, learn from mistakes, and adapt in order to achieve success.<br /> * Erin, Graham, and Kevin discussed the importance of having a clear vision and plan in business.<br /> * Many people make the mistake of not knowing what they want to create, and highlighted the need to think like a business owner in order to scale and succeed.<br /> <br /> Have a Plan<br /> <br /> * Erin, Graham, and Kevin discussed the importance of having a plan beyond just financial goals and focusing on outcomes rather than processes in business.<br /> * They talked about reverse engineering strategies, making informed decisions, and taking consistent action to achieve desired results.<br /> * Erin discussed her ability to solve her clients' problem of lack of time by bringing in her COO and other experts.<br /> <br /> Inspired by...Pink?<br /> <br /> * She also mentioned her inspiration from the rock star Pink, who does things her own way with a strong work ethic.<br /> * More discussion of motivation, failure, and the importance of taking action.<br /> * The value of being open to feedback, overcoming challenges, and the desire to have meaningful conversations with individuals who have experienced personal growth.<br /> <br /> Underdogs - Are They an Ideal Audience for Business Consulting?<br /> <br /> * Erin shared her belief in helping underdogs and empowering people to be in charge of their own outcomes through access to information.<br /> * They also discussed the enjoyable mix of real conversation, tactical information, and humour on the podcast.<br /> * Concept of failure and how it can be reframed as a learning experience.<br /> * They also talked about scheduling conflicts and the need for a better system to handle cancellations and rescheduling.<br /> <br /> Clips from the Podcast<br /> Why Did Erin Leave Corporate?<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/08/Erin-Marcus-Why-Leave-Corporate.mp4">http://thenext100days.org/wp-content/uploads/2023/08/Erin-Marcus-Why-Leave-Corporate.mp4</a><br /> Erin Wears Lots of Different Hats, and She Loves it!<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/08/Erin-Marcus-Wears-Lots-of-Hats.mp4">http://thenext100days.#391 John Lamerton – The False Exit#391 John Lamerton – The False Exithttp://thenext100days.org/?p=8688Fri, 15 Sep 2023 06:30:14 +010052:06falsefull<br /> The False Exit<br /> The False Exit is the name of a new book by returning guest John Lamerton. With this appearance, John Lamerton becomes our most frequent returning guest. He's been on four times! Enough already!<br /> <br /> <br /> Join Our Facebook Group<br /> <a href="https://www.facebook.com/groups/thenext100days"></a><br /> <br /> Contribute to the show: <a href="https://www.facebook.com/groups/thenext100days">https://www.facebook.com/groups/thenext100days</a><br /> Summary of Podcast <br /> The False Exit - John's New Book<br /> <a href="https://www.goodreads.com/book/show/181375614-the-false-exit"></a><br /> <br /> * We start by discussing John's book titled "The False Exit: How to Exit Your Business and Still Own It."<br /> * The book was inspired by John's accidental exit from his main business and explores the process of systemising and optimising a business for a successful exit.<br /> <br /> How to Achieve a False Exit<br /> <br /> * John, Graham, and Kevin discussed the concept of achieving a "false exit" in their businesses.<br /> * They explored the importance of having clear vision and values.<br /> * Additionally, they chatted about implementing systems and processes, and empowering the right people.<br /> * The plan is for these people to run the business without their direct involvement.<br /> <br /> Riverford Organic Farms<br /> <br /> * Graham, Kevin, and John discussed the success of Riverford Farms, a business that converted to organic farming and prioritised their values.<br /> * They highlighted how Riverford's commitment to their vision and values.<br /> * These exist even after the founder's exit, allowing them to make decisions aligned with their principles and gain customer trust.<br /> * John and Kevin discuss the importance of trust and having the right people in a business.<br /> * They also talk about the challenge of breaking old habits and routines to create a more efficient and successful business.<br /> <br /> Approaching Retirement<br /> <br /> * We had to mentioned retirement!<br /> * Like passing on their expertise and maintaining their passion for their businesses as they approached retirement.<br /> * They also mentioned Queen Elizabeth as an example of how delegation and evolving leadership can help sustain an organisation over time.<br /> <br /> Getting the Right People<br /> <br /> * The importance of having the right people, values, vision, and decision-making framework in an organisation was discussed.<br /> * They emphasised that values should be based on personal beliefs rather than what looks good on paper.<br /> <br /> The Right Chemistry - The Next 100 Days Podcast<br /> <br /> * Graham, Kevin, and John discussed the challenges and chemistry of their podcast, reflecting on their values and the reasons for their long-term commitment.<br /> * They also touched on John's pivotal moment of realising the need for clearer vision and values in his business decision-making process.<br /> <br /> This is Where We Should Have Started the Podcast - John Having His Tantrum!<br /> <br /> * John realised that he couldn't handle the overwhelming responsibilities in his life anymore, leading to a pivotal moment where he decided to make a change.<br /> * He made a list of everything he was responsible for and how it made him feel, which helped him see the need to let go and find a better balance.<br /> * John, Kevin, and Graham had a conversation about John's book and his experiences with business ownership and exit strategies.<br /> * They discussed the importance of having a clear plan and focusing on activities that bring energy and value.<br /> * On top of that, they acknowledged the need for personal development and reflection.<br /> <br /> Clips from the Podcast<br /> The Book's Origin Story<br /> <a href="http://thenext100days.#390 – Amanda & Engel Jones – Personal Development#390 – Amanda & Engel Jones – Personal Developmenthttp://thenext100days.org/?p=8640Fri, 08 Sep 2023 06:30:38 +010050:41falsefull<br /> Personal Development<br /> Amanda &amp; Engel Jones have created the first of 12 personal development books. We recorded the podcast just one week before Engel turned 40. This podcast was all about having a good time, talking to friends and diving deep into brilliant personal development ideas.<br /> <br /> <br /> Podcast Summary<br /> A Returning Hero<br /> <br /> * Kevin, Amanda, Engel, and Graham talked about releasing a series of 12 books on YouTube, discussing backgrounds for shows, and planning interviews with designers. <br /> * They also mentioned Kevin's grandchildren and introduced Amanda as a guest.<br /> <br /> The Books<br /> <br /> * Engel, Graham, and Kevin discussed creating a book series that focuses on personal development. <br /> * The series is divided into three blocks: "Who am I?" "Why am I here?" and "Do I matter?" each consisting of four books that explore different aspects of self-discovery and reflection.<br /> * Engel, Graham, and Kevin discussed the importance of understanding one's identity and choosing based on personal values. <br /> * They emphasised the significance of consequences and hoped that their book would guide young readers in making thoughtful decisions.<br /> <br /> Intentions and Choices<br /> <br /> * Engel, Graham, and Kevin discussed the importance of intentions and choices in achieving desired outcomes. <br /> * They also touched on self-assessment and affirming one's beliefs to understand their purpose in life.<br /> * Engel and Graham discussed the achievement of Engel's 12 books and their impact on helping others pursue excellence. <br /> * They also mentioned receiving feedback from beta readers.<br /> <br /> Targeting <br /> <br /> * Engel, Graham, and Kevin discussed the target audience for their book, which was primarily the Caribbean audience but also aimed to resonate with the Caribbean diaspora. <br /> * They also touched on the marketing strategies for reaching local and expat populations.<br /> <br /> Stage Play &amp; PR<br /> <br /> * Engel, Graham, and Kevin discussed the launch of Engel's book and the idea of turning it into a stage production. <br /> * They also discussed marketing strategies, including podcasts and postcards, to expand their audience and promote their work.<br /> * Graham, Kevin, and Engel discussed the potential of using PR and television to promote their book launch event. <br /> * They also considered the impact of their true-life story, which had elements of faith, on their audience.<br /> <br /> Their Book Captivated a 17-Year-Old<br /> <br /> * Engel, Graham, and Kevin discussed their book and its impact on readers, particularly a 17-year-old girl engrossed in the story. <br /> * They also discussed their plans to create group sessions for self-reflection and personal growth, welcoming people from different backgrounds, including ex-pat Caribbeans.<br /> <br /> Podcasting<br /> <br /> * Engel, Graham, Kevin, and others talked about their experience being guests on the Next 100 Days podcast. <br /> * They discussed their enjoyment of the podcast, guests' diversity, and appreciation for the hosts' work.<br /> * Kevin, Graham, and Engel discussed the importance of consistency in writing and the need for mentorship in the Caribbean.<br /> <br /> Interview Possibilities <br /> <br /> * They also talked about the challenges of creating products that apply to specific markets and the value of actively listening to target audiences.<br /> * Graham, Engel, and Kevin discussed various topics, including personal development, target audience, and marketing strategies for a book. <br /> * They explored the idea of using recorded conversations to capture the essence of the individuals and enhance the creative process.<br /> <br /> Clips from the Podcast<br /> 12 Books<br /> <a href="http://thenext100days.#389 Property Investing and Bridging with Agam Jain#389 Property Investing and Bridging with Agam Jainhttp://thenext100days.org/?p=8552Fri, 01 Sep 2023 06:30:06 +010053:12falsefull<br /> Property Investing<br /> Agam Jain, Managing Director of Vector Capital Plc, joins The Next 100 Days podcast to discuss property investing. Vector Capital has three main ways for investors to generate returns:<br /> <br /> * Loan notes - Investors can participate in the Vector loan note program, which pays 10% annual interest for investments above £100k.<br /> * Co-funding - Currently, rates for Co-funders vary from 8% p.a. - a 1st or 2nd charge on land or property secures 12% p.a. All loans issued.  <br /> * Available properties - Exclusive access to a range of re-possessed residential and commercial properties at favourable pre-auction prices.<br /> <br /> <br /> Summary of Podcast<br /> <br /> * Our guest is Agam Jain from Vector Capital, a PLC specialising in finance for land and property development. <br /> * We discussed the process of becoming a public company through an IPO.<br /> <br /> <br /> An Impressive Property Investing Loan Book!<br /> <br /> * Vector's loan book totals over £50million.<br /> <br /> Attracting High Net Worth &amp; Sophisticated Investors<br /> <br /> * We discussed Vector Capital's business model, including its loan book, the metrics it monitors, and how investors can participate. <br /> * They also discussed the refinancing process and potential future changes in interest rates.<br /> * Graham, Vector, and Kevin discussed various lending and property investment aspects.<br /> <br /> Re-possessed Properties<br /> <br /> * We covered interest rates, distressed properties, and the options available to investors, including buying, renting, flipping, or building a property portfolio.<br /> <br /> Successful Track Record<br /> <br /> * Kevin and Graham discuss the benefits and risks of bridging finance with Vector Capital. <br /> * Agam explained its successful track record in resolving loans and the importance of being a public company with strict regulations and auditing processes.<br /> * Investors are attracted to Vector because it is a PLC that must follow the rules. <br /> <br /> Clips from the Podcast<br /> Becoming a PLC<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/07/Agam-Jain-Becoming-a-PLC.mp4">http://thenext100days.org/wp-content/uploads/2023/07/Agam-Jain-Becoming-a-PLC.mp4</a><br /> Agam's Back Story<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/07/Agam-Jain-Back-Story.mp4">http://thenext100days.org/wp-content/uploads/2023/07/Agam-Jain-Back-Story.mp4</a><br /> The Human Touch, Don't Rely on AI<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/07/Agam-Jain-Dont-Rely-on-AI.mp4">http://thenext100days.org/wp-content/uploads/2023/07/Agam-Jain-Dont-Rely-on-AI.mp4</a><br /> Bridging - Land and Property<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/07/Agam-Jain-Bridging.mp4">http://thenext100days.org/wp-content/uploads/2023/07/Agam-Jain-Bridging.mp4</a><br /> How Vector Works with Investors<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/07/Agam-Jain-Co-Funding.mp4">http://thenext100days.org/wp-content/uploads/2023/07/Agam-Jain-Co-Funding.mp4</a><br /> A Small Percentage of Loans Go Bad - An Investor Opportunity<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/07/Agam-Jain-Bad-Loans-Opportunity.mp4">http://thenext100days.org/wp-content/uploads/2023/07/Agam-Jain-Bad-Loans-Opportunity.mp4</a><br /> Testimonial from Agam Jain<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/07/Agam-Jain-Testimonial.mp4">http://thenext100days.org/wp-content/uploads/2023/07/Agam-Jain-Testimonial.mp4</a><br /> The Next 100 Days co-hosts…<br /> Graham Arrowsmith<br /> <br /> <br /> Graham founded <a href="https://finelyfettled.co.uk/west-yorkshire-marketing-consultant/">Finely Fettled</a> to help marketers who want to market to affluent and high-net-worth customers.#388 Coaching Creative Businesses with Angie Colee#388 Coaching Creative Businesses with Angie Coleehttp://thenext100days.org/?p=8615Fri, 25 Aug 2023 06:30:42 +010047:26falsefull<br /> Coaching Creative Businesses<br /> Coaching creative businesses is how Angie Colee gets through the day. She's a pretty spirited individual. Direct, sometimes uses industrial language (would make a great Leeds United fan)! But a young woman spotted a massive improvement for one of the legends of the direct response marketing market - <a href="https://jeffwalker.com">Jeff Walker</a>.<br /> <br /> <br /> Podcast Summary<br /> <br /> * Kevin, Graham, and Angie had a conversation where they discussed various topics such as meeting each other, getting rid of a certain thing, their locations, horseback riding in Texas, going to court, Angie's book, and the content of the book.<br /> <br /> Angie's Career Hop<br /> <br /> * Angie, Graham, and Kevin engaged in a conversation where Angie discussed her transition from marketing and copywriting to helping entrepreneurs with their leadership and communication skills.<br /> * They also touched on the importance of identifying the true source of problems and addressing them effectively.<br /> * Angie, Kevin, and Graham discussed the importance of listening to others' opinions and being open to different solutions.<br /> * Angie shared her experience of learning to be a better leader by allowing her team members to contribute their own ideas.<br /> <br /> Coaching Creative Businesses - Even Jeff Walker's Business!<br /> <br /> * Angie helped Jeff Walker create a voice guide and onboarding system for copywriters.<br /> * She broke down the company's voice, provided systematic onboarding, and worked closely with Jeff to write in his style, resulting in successful copywriting that sounded like Jeff himself.<br /> <br /> Angie Finds the Hidden Opportunities<br /> <br /> * In the conversation, Graham, Angie, and Kevin discuss Angie's ability to find hidden opportunities in businesses.<br /> * They also talk about her experiences working with influential people and offer advice on how to approach and interact with them.<br /> <br /> Permission to Kick Ass <br /> <a href="https://permissiontokickass.com"></a><br /> <br /> * Graham, Angie, and Kevin discussed Angie's website design, with Graham complimenting the use of red.<br /> * Angie shared that her website stands out and receives positive feedback.<br /> <br /> Coaching Style<br /> <br /> * They also talked about Angie's coaching style, focusing on helping individuals uncover their true desires and removing interference to reach their potential.<br /> * Kevin, Graham, and Angie discussed the types of clients Angie wants to work with, specifically creative service providers and entrepreneurs who are at the messy growth stage and need help simplifying and delegating tasks.<br /> <br /> Strengths Finder<br /> <br /> * They also talked about the importance of embracing strengths and quirks in leadership and the need to surround oneself with trusted individuals who can provide a different perspective.<br /> * Kevin, Angie, and Graham discussed their strengths and how they can complement each other in their podcast.<br /> * They also talked about the benefits of using the Strengths assessment to understand their blind spots and enhance their business and creative endeavours.<br /> <br /> Clips from the Podcast<br /> How Does Graham Get Away With This?<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/08/Angie-Colee-4-Part-Documentary-on-Newcastle-United.mp4">http://thenext100days.org/wp-content/uploads/2023/08/Angie-Colee-4-Part-Documentary-on-Newcastle-United.mp4</a><br /> Angie Colee Introduced by Gio Marcus<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/08/Angie-Colee-Comedy-Podcast.mp4">http://thenext100days.org/wp-content/uploads/2023/08/Angie-Colee-Comedy-Podcast.mp4</a><br /> Permission to Kick Ass (Angie's new book)<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/08/Angie-Colee-Permission-to-Kick-Ass.#387 5 Star Customer Service with Debbie Homer-Davis#387 5 Star Customer Service with Debbie Homer-Davishttp://thenext100days.org/?p=8593Fri, 18 Aug 2023 06:29:12 +010047:22falsefull<br /> How do You Deliver 5 Star Customer Service?<br /> Debbie Homer-Davis is the Managing Director of BabyLady and hails from Canterbury, Kent. Kevin and Graham really learned a lot about customer service. Debbie has spent 32 years honing her skills. Perhaps her finest achievement is her team. She really cares deeply about them and they in turn deliver for BabyLady clients.<br /> <br /> <br /> Summary of Podcast<br /> <br /> * Graham, Kevin, and Debbie discussed Debbie's journey of starting her own business after facing redundancy in the payroll and finance industry.<br /> * They also talked about Debbie's background in running a business in Kent and her passion for entrepreneurship.<br /> <br /> The Nappy Venture<br /> <br /> * Debbie set up a nappy delivery service 32 years ago, but the market crashed due to supermarkets slashing prices.<br /> * She then opened a baby shop in Canterbury, which became popular for its focus on reusable cloth nappies and providing information for informed choices.<br /> <br /> Customer Service is Crucial<br /> <br /> * Debbie, Graham, and Kevin discussed the success of Debbie's team and their ability to find solutions for difficult problems in the baby retail industry.<br /> * They also talked about the challenges of fitting car seats and how Debbie's YouTube channel and QR codes provide helpful instructions for customers all over the country and internationally.<br /> <br /> Sourcing Products From Around the World<br /> <br /> * Debbie, Graham, and Kevin discussed the advantages of sourcing products from Europe and the importance of building relationships with suppliers.<br /> * They also highlighted the unique value they offer compared to Amazon, emphasizing their expertise, personalised customer service, and proactive approach to problem-solving.<br /> * Graham, Debbie, and Kevin discussed the importance of customer service and how it can be challenging to maintain in both physical and online businesses.<br /> * They emphasised the need for staff buy-in, education on customer service from an early age, and the value of authenticity in providing honest reviews and assistance to customers.<br /> <br /> The Impact of Artificial Intelligence<br /> <br /> * Graham, Debbie, and Kevin discussed the potential impact of AI on various industries, including customer service and photography. T<br /> * They also talked about the challenges of expanding Debbie's nursery business and the importance of authentic human connection in certain fields.<br /> * In the conversation, Debbie discussed her business Baby Lady and the challenges of competing with larger retailers like Amazon.<br /> * Graham and Kevin praised Debbie for her customer service and emphasised the importance of supporting small businesses.<br /> <br /> Clips from the Podcast<br /> Babylady Provides Information for You to Make Informed Choices<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/08/Debbie-Homer-Davis-Information-in-the-80s.mp4">http://thenext100days.org/wp-content/uploads/2023/08/Debbie-Homer-Davis-Information-in-the-80s.mp4</a><br /> Customer Service Takes Good People<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/08/Debbie-Homer-Davis-Customer-Service-Takes-Good-People.mp4">http://thenext100days.org/wp-content/uploads/2023/08/Debbie-Homer-Davis-Customer-Service-Takes-Good-People.mp4</a><br /> What a Wonderful Attitude to People...<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/08/Debbie-Homer-Davis-A-People-Attitude.mp4">http://thenext100days.org/wp-content/uploads/2023/08/Debbie-Homer-Davis-A-People-Attitude.mp4</a><br /> Come on Britain, Start Manufacturing Again!<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/08/Debbie-Homer-Davis-Manufacturing-in-The-UK.mp4">http://thenext100days.org/wp-content/uploads/2023/08/Debbie-Homer-Davis-Manufacturing-in-The-UK.mp4</a><br /> #386 High Ticket Marketing with Austin Weatherhead#386 High Ticket Marketing with Austin Weatherheadhttp://thenext100days.org/?p=8574Fri, 11 Aug 2023 06:30:30 +010048:19falsefull<br /> High Ticket Marketing<br /> Austin Weatherhead helps businesses with high ticket marketing. His firm is Zunesty.com. Incredibly, he's 23 years old. And he's this week's guest on The Next 100 Days Podcast.<br /> <br /> <br /> Podcast Summary<br /> <br /> * Austin, Graham, and Kevin had a conversation about high ticket sales and Austin's business, Zunesty.<br /> * Discussed were the:<br /> <br /> * ideal audience for Zunesty,<br /> * importance of lifetime value in high ticket offers,<br /> * strategy of continuous email marketing with a focus on asking for the sale.<br /> <br /> <br /> <br /> The importance of Direct Mail to HNW Investors<br /> <br /> * In the conversation, Austin, Graham, and Kevin discussed:<br /> <br /> * the importance of direct mail and physical newsletters in reaching high net worth investors.<br /> * tips on copywriting emails, emphasising the need for curiosity in subject lines, engaging first lines, and maintaining consistency in content.<br /> <br /> <br /> <br /> X, The New Twitter Brand<br /> <br /> * Kevin, Graham, and Austin discussed various topics including the:<br /> <br /> * rebranding of Twitter,<br /> * role of social media in high ticket sales,<br /> * incorporation of AI in copywriting,<br /> * importance of video in landing pages.<br /> * potential of these strategies for business growth.<br /> <br /> <br /> <br /> High Ticket Marketing Techniques<br /> <br /> * Austin, Graham, and Kevin discussed various high ticket marketing strategies:<br /> <br /> * crafting marketing videos,<br /> * utilising LinkedIn for B2B sales,<br /> * running Facebook ads for consumer sales,<br /> * the importance of creating engaging content such as podcasts or newsletters to build trust and attract potential clients.<br /> <br /> <br /> * They discussed the overwhelming nature of new technologies and tools in the business world.<br /> * Also highlighted was the value of AI in tasks such as generating case studies and copywriting, while acknowledging the importance of human knowledge and expertise in utilising AI effectively.<br /> <br /> Clips from The Podcast<br /> Zunesty Focuses on High Ticket Marketing<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/08/Austin-Weatherhead-High-Ticket-Marketing.mp4">http://thenext100days.org/wp-content/uploads/2023/08/Austin-Weatherhead-High-Ticket-Marketing.mp4</a><br /> Spend More Than Your Competitors to Acquire a Customer<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/08/Austin-Weatherhead-Spend-More-to-Acquire-Customers.mp4">http://thenext100days.org/wp-content/uploads/2023/08/Austin-Weatherhead-Spend-More-to-Acquire-Customers.mp4</a><br /> Ideal Clients - How He Helps<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/08/Austin-Weatherhead-How-He-Helps.mp4">http://thenext100days.org/wp-content/uploads/2023/08/Austin-Weatherhead-How-He-Helps.mp4</a><br /> Tips on Email Subject Lines<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/08/Austin-Weatherhead-Email-Subject-Line-Tips.mp4">http://thenext100days.org/wp-content/uploads/2023/08/Austin-Weatherhead-Email-Subject-Line-Tips.mp4</a><br /> High Ticket Coach<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/08/Austin-Weatherhead-High-Ticket-Coach.mp4">http://thenext100days.org/wp-content/uploads/2023/08/Austin-Weatherhead-High-Ticket-Coach.mp4</a><br /> <br /> &nbsp;<br /> Austin Gave This Amazing Testimonial<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/07/Austin-Weatherhead-Testimonial.mp4">http://thenext100days.org/wp-content/uploads/2023/07/Austin-Weatherhead-Testimonial.mp4</a><br /> The Next 100 Days co-hosts…<br /> Graham Arrowsmith<br /> <br /> <br /> Graham founded <a href="https://finelyfettled.co.uk/west-yorkshire-marketing-consultant/">Finely Fettled</a> to help marketers who want to market to...#385 Creativity with Carol Elizabeth Marshall#385 Creativity with Carol Elizabeth Marshallhttp://thenext100days.org/?p=8523Fri, 04 Aug 2023 06:30:29 +010058:42falsefull<br /> Creativity<br /> Creativity is the subject of this week's podcast. We had a very interesting conversation with Lizzie Marshall, a poet and artist.<br /> <br /> <br /> Graham and Kevin Meet for the 5th Time!<br /> <br /> <br /> &nbsp;<br /> Summary of Podcast<br /> <br /> * Lizzie, Kevin, and Graham had a conversation where Lizzie shared her background and experiences, including being a twin and the challenges she faced.<br /> * She discussed how her artistic abilities and writing poetry helped her cope with difficult situations and maintain her sanity.<br /> * Graham, Kevin, and Lizzie discussed the importance of creativity and how it can be a healing and transformative practice.<br /> * They shared personal experiences and encouraged others to embrace their creative potential, regardless of their perceived talent or background.<br /> <br /> Igniting Creativity<br /> <br /> * Graham, Lizzie, and Kevin discussed their experiences with art and teaching, sharing stories of igniting creativity in others and the joy of being in the creative flow.<br /> * They also touched on the challenges of engaging students and the potential business opportunities in creating personalised artwork.<br /> * Kevin, Graham, and Lizzie discussed various topics including family dynamics, childhood experiences, the importance of love and laughter in families, Lizzie's artwork, and her influences as a painter.<br /> * They reflected on how these experiences and influences shaped them into the individuals they are today.<br /> <br /> How to Connect Paintings with Poetry<br /> <br /> * Graham, Lizzie, and Kevin discussed the connection between Lizzie's poetry and paintings, with Lizzie explaining that the poetry comes first and serves as inspiration for her artwork.<br /> * They also discussed the importance of creativity and how it can ignite something within individuals.<br /> * Graham, Lizzie, and Kevin had a conversation about creativity, art, and the importance of being oneself.<br /> * They discussed Lizzie's journey and how her art and poetry can connect with people on a deeper level.<br /> <br /> Lizzie gave us permission to showcase her work, Rocking Still.<br /> <br /> <br /> Clips from The Podcast<br /> Lizzie Was The Unexpected Twin<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/07/Lizzie-Marshall-Unexpected-Twin.mp4">http://thenext100days.org/wp-content/uploads/2023/07/Lizzie-Marshall-Unexpected-Twin.mp4</a><br /> Lizzie Got Out of Her Marriage<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/07/Lizzie-Marshall-Marriage-Warzone.mp4">http://thenext100days.org/wp-content/uploads/2023/07/Lizzie-Marshall-Marriage-Warzone.mp4</a><br /> Technical Ability - Drawing Out The Pain<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/07/Lizzie-Marshall-Drawing-out-the-Pain.mp4">http://thenext100days.org/wp-content/uploads/2023/07/Lizzie-Marshall-Drawing-out-the-Pain.mp4</a><br /> Mental Wellbeing - Team 17<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/07/Lizzie-Marshall-Mental-Wellbeing.mp4">http://thenext100days.org/wp-content/uploads/2023/07/Lizzie-Marshall-Mental-Wellbeing.mp4</a><br /> Creativity Means Saying Yes<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/07/Lizzie-Marshall-Creativity-Means-Saying-Yes.mp4">http://thenext100days.org/wp-content/uploads/2023/07/Lizzie-Marshall-Creativity-Means-Saying-Yes.mp4</a><br /> She Hands The Lit Match to Ignite the Firework in Her Students<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/07/Lizzie-Marshall-Igniting-Students.mp4">http://thenext100days.org/wp-content/uploads/2023/07/Lizzie-Marshall-Igniting-Students.mp4</a><br /> Graham Suggested an Audio Join Between Poem and Picture<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/07/Lizzie-Marshall-Audio-Join.mp4">http://thenext100days.#384 Copywriting & Live Launches with Gio Marcus#384 Copywriting & Live Launches with Gio Marcushttp://thenext100days.org/?p=8490Fri, 28 Jul 2023 06:30:57 +010001:00:02falsefull<br /> Copywriting &amp; Live Launches<br /> Live Launches are like catnip to Gio Marcus. We thought it would be fun for Gio to geek out on Live Launches on her return visit to The Next 100 Days Podcast. The previous podcast was: <a href="http://thenext100days.org/289-gio-marcus-celebrity-copywriter">Episode 289</a> - crikey it's been 2 years!<br /> <br /> <br /> Podcast Summary<br /> <br /> * Graham, Kevin, and Gio discussed the concept of live launches and how they can be used to generate excitement and interaction with an audience.<br /> * They also touched on the possibility of turning a live launch into an evergreen model for continued promotion.<br /> * Gio, Graham, and Kevin discussed various topics including driving traffic to a website, engaging with participants before an event, the use of AI in copywriting, the potential of NFTs as alternative investments, and the benefits of real-time feedback during live launches.<br /> * They also mentioned the consideration of using Deadline Funnel for creating urgency in sales.<br /> <br /> Copywriting is so important for Live Launches<br /> <br /> * Gio, Graham, and Kevin discussed the effectiveness of creating genuine urgency and scarcity in marketing techniques.<br /> * They also highlighted the importance of understanding the value proposition and big picture mission in order to create successful live launches.<br /> * Gio, Graham, and Kevin discussed various topics including the power of brands like Apple, the changing landscape of San Francisco, the challenges of writing effective copy, and the importance of gathering sufficient information for writing.<br /> <br /> We love our West Coast Audience!!<br /> <br /> * Graham, Gio, and Kevin discussed Gio's expertise in writing copy for high-ticket items and the importance of understanding the unique selling proposition of a product.<br /> * They also considered the idea of doing a live launch and targeting the West Coast of America for marketing purposes.<br /> * Another important issue was understanding the target audience and the need for effective copywriting.<br /> * They also highlighted the value of bringing in an outside perspective to avoid jargon and connect with potential customers on a deeper level.<br /> * Gio, Kevin, and Graham had a conversation about live launches and the power of good copy.<br /> * They discussed their experiences and the learning opportunities that come with organising events and creating content.<br /> <br /> Clips from the Podcast<br /> What is a Live Launch?<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/07/Gio-Marcus-What-is-a-Live-Launch.mp4">http://thenext100days.org/wp-content/uploads/2023/07/Gio-Marcus-What-is-a-Live-Launch.mp4</a><br /> <br /> Graham mentioned Bailey Richert who offers the VIRTUAL SUMMIT SCHOOL training. Click the image:<br /> <br /> <a href="https://baileyrichert.com"></a><br /> High Ticket Live Launch<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/07/Gio-Marcus-Top-League-Copywriter.mp4">http://thenext100days.org/wp-content/uploads/2023/07/Gio-Marcus-Top-League-Copywriter.mp4</a><br /> <br /> &nbsp;<br /> Artificial Intelligence<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/07/Gio-Marcus-AI-Prompts.mp4">http://thenext100days.org/wp-content/uploads/2023/07/Gio-Marcus-AI-Prompts.mp4</a><br /> Dial in the clients you want!<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/07/Gio-Marcus-Dialled-In-Clients.mp4">http://thenext100days.org/wp-content/uploads/2023/07/Gio-Marcus-Dialled-In-Clients.mp4</a><br /> Why We and Gio's Clients Love Her<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/07/Gio-Marcus-Why-Clients-Love-Her.mp4">http://thenext100days.org/wp-content/uploads/2023/07/Gio-Marcus-Why-Clients-Love-Her.mp4</a><br /> The Biggest Selling Point for a LIVE LAUNCH<br /> <a href="http://thenext100days.#383 – Carole Asselin – Digital Scrapbooking#383 – Carole Asselin – Digital Scrapbookinghttp://thenext100days.org/?p=8473Fri, 21 Jul 2023 06:30:39 +010001:16:25falsefull<br /> Digital Scrapbooking<br /> If you understand how to use PaintShop Pro, and you love digital scrapbooking, then you are almost certain to know the name Carole Asselin. She's the queen of digital scrapbooking when it comes to PaintShop Pro. Carole is our guest on The Next 100 Days Podcast.<br /> <br /> Carole and Kevin have known each other longer than Graham and Kevin. They met, like we did, in the Facebook group associated with Internet Business Mastery. Kevin sometimes moves at a slow pace, so go figure why it took him this long to ask Carole to be a guest!<br /> <br /> <br /> Podcast Summary<br /> <br /> * Graham congratulated Kevin on becoming a grandfather for the third time!<br /> <br /> Carole Asselin<br /> <br /> * Carole discovered the potential of digital scrapbooking and turned it into a side hustle by teaching others and selling her scripts.<br /> * She opened her own store and started a membership teaching site, successfully catering to the demand for her content.<br /> * Carole, Graham, and Kevin discussed Carole's niche market of teaching scrapbooking using Paint Shop Pro.<br /> * She wanted to distinguish herself from others teaching scrapbooking with Photoshop and offered a range of tutorials and workshops to attract clients, with the majority being female.<br /> <br /> Storytelling<br /> <br /> * Graham, Kevin, and Carole discussed the power of storytelling in marketing and teaching.<br /> * Would it be possible to create a digital scrapbook to chronicle one's life?<br /> * Can it be a creative and community-building activity.<br /> <br /> The future<br /> <br /> * Kevin, Carole, and Graham discussed the current state and potential future of digital scrapbooking.<br /> * They talked about the active participation of members in the community, the global reach of Carole's audience, the possibility of AI assistance in creating scrapbook pages, and the importance of personal touch in the creative process.<br /> <br /> Younger Generations?<br /> <br /> * Kevin, Carole, and Graham discussed their experiences with digital scrapbooking and the challenges of managing an abundance of digital photos.<br /> * They also talked about the importance of community and the potential for younger generations to join Carole's digital scrapbooking community.<br /> * Carole, Kevin, and Graham discussed Carole's digital scrapbooking business and her various ventures, including a podcast and a membership academy.<br /> * They also mentioned her unique approach to teaching and her potential for expanding her business in the future.<br /> <br /> A Passion Business<br /> <br /> * Kevin and Graham discussed various topics including building a business around passion, the challenges of turning a hobby into a business, and the importance of segmenting email lists based on time zones.<br /> <br /> Clips<br /> Kevin Reminisces<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/07/Carole-Asselin-Kevin-Reminsces.mp4">http://thenext100days.org/wp-content/uploads/2023/07/Carole-Asselin-Kevin-Reminsces.mp4</a><br /> The Origin Story<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/07/Carole-Asselin-Origin-Story.mp4">http://thenext100days.org/wp-content/uploads/2023/07/Carole-Asselin-Origin-Story.mp4</a><br /> Translated Scrapbooks into a Digital Form<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/07/Carole-Asselin-Scrapbooks-on-the-go.mp4">http://thenext100days.org/wp-content/uploads/2023/07/Carole-Asselin-Scrapbooks-on-the-go.mp4</a><br /> Digital Scrapbooking Scripts<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/07/Carole-Asselin-Scripts.mp4">http://thenext100days.org/wp-content/uploads/2023/07/Carole-Asselin-Scripts.mp4</a><br /> Stories<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/07/Carole-Asselin-Stories.mp4">http://thenext100days.#382 John McClarey – Business Fives#382 John McClarey – Business Fiveshttp://thenext100days.org/?p=8422Fri, 14 Jul 2023 06:30:53 +010051:46falsefull<br /> Business Fives<br /> Business Fives is Irishman John McClarey's passion project. It's not like going to work when you love what you are doing. He follows both Tottenham Hotspur and Celtic.<br /> <br /> <br /> Podcast Summary<br /> <br /> * Graham, Kevin, and John had a conversation about their interests in football and golf.<br /> * John talked about his career in business development and how he started his own company which runs corporate charity sports events.<br /> * Business Fives put on five-side football tournaments for companies, where the winner chooses the charity who benefits from charitable pot.<br /> <br /> Mixed Abilities and Genders<br /> <br /> * The events are mixed, and they are actively encouraging more women to participate.<br /> <br /> Networking<br /> <br /> * The podcast covered the value of networking and team building through sports.<br /> * Inevitably the team discussed football and there was general agreement that VAR had not improved football.<br /> <br /> Expansion<br /> <br /> * Graham suggested Business Fives could explore ways to quantify the benefits of such events, such as their networking opportunities, before and after the events themselves.<br /> * One of John's colleagues moved to Australia and is technically franchising the methodology over there.<br /> * John McClarey discussed their various sports events including football, golf, and esports.<br /> * They also talked about their plans for international expansion and diversifying the range of sports they offer.<br /> <br /> Clips from the Podcast<br /> Corporate Escape<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/06/John-McClarey-Corporate-Escape.mp4">http://thenext100days.org/wp-content/uploads/2023/06/John-McClarey-Corporate-Escape.mp4</a><br /> 1500 Clients Last Year!<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/06/John-McClarey-1500-companies-last-year.mp4">http://thenext100days.org/wp-content/uploads/2023/06/John-McClarey-1500-companies-last-year.mp4</a><br /> Strong Networking Opportunity<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/06/John-McClarey-Business-Fives-Networking.mp4">http://thenext100days.org/wp-content/uploads/2023/06/John-McClarey-Business-Fives-Networking.mp4</a><br /> Competition Element<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/06/John-McClarey-Qualifying-for-the-Finals.mp4">http://thenext100days.org/wp-content/uploads/2023/06/John-McClarey-Qualifying-for-the-Finals.mp4</a><br /> <br /> &nbsp;<br /> Contact John McClarey<br /> John McClarey<br /> Managing Director<br /> M: 07792 199 803<br /> <br /> John McClarey's Testimonial For The Next 100 Days Podcast<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/06/John-McClarey-Testimonial.mp4">http://thenext100days.org/wp-content/uploads/2023/06/John-McClarey-Testimonial.mp4</a><br /> The Next 100 Days co-hosts…<br /> Graham Arrowsmith<br /> <br /> <br /> Graham founded <a href="https://finelyfettled.co.uk/west-yorkshire-marketing-consultant/">Finely Fettled</a> to help marketers who want to market to affluent and high-net-worth customers.  He is now Host of The 2023 Alternative Investment Summit, featuring 22 providers of alternative investments. You can attend the summit for free. Register free of charge here: <a href="https://www.thealternativeinvestmentsummit.co.uk">https://www.thealternativeinvestmentsummit.co.uk</a><br /> Kevin Appleby<br /> <br /> <br /> Kevin specialises in finance transformation and implementing business change. He's the COO of <a href="https://www.growcfo.net">GrowCFO </a>which provide both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on <a href="https://www.linkedin.com/in/kevin-appleby-295417a/">LinkedIn </a>and at <a href="http://www.kevinappleby.com">kevinappleby.com</a><br /> <br />#381 Graham Arrowsmith – Creating a Summit#381 Graham Arrowsmith – Creating a Summithttp://thenext100days.org/?p=8419Fri, 07 Jul 2023 06:27:52 +010053:57falsefull<br /> Creating a Summit<br /> Aș a co-host of The Next 100 Days Podcast, it would be understandable to think he did nothing else, but quietly he's been creating a summit called The 2023 Alternative Investment Summit. Kevin Appleby had kept tabs on Graham's activities and thought it might be a good idea to share some of the learnings Graham has garnered through the process of creating a summit.<br /> <br /> <br /> Podcast Summary<br /> <br /> * Kevin and Graham discussed the process of setting up a summit and the importance of providing value to the audience. <br /> * Graham shared his experience of attending the Funnel Hacking Live conference in Orlando in September 22. <br /> * It dawned on Graham the potential of using a summit to reverse the traditional marketing approach and attract interested participants.<br /> <br /> Creating a Summit<br /> <br /> * The challenges of organising a virtual summit with multiple guest speakers. <br /> * Graham had to learn many new skills.<br /> * A big challenge (surprisingly) was to persuade experts in the field to participate in the summit.<br /> * The Summit required a lot of effort and planning.<br /> * Graham was helped by investing in Bailey Richert's Virtual Summit School training.<br /> <br /> Financial Model<br /> <br /> * Graham and Kevin talked about the financial model of a summit, which involves earning revenue through affiliate commissions and introducing new clients to the speakers' products.<br /> * The mainstay of income from this particular summit, will be from introducer commissions from summit registrants choosing to invest in speaker opportunities.<br /> * They explored the idea of offering an all-access pass at different price levels - before the summit (£39), during the summit (£49) and after the summit (£59).<br /> * The summit is helped commercially through a commitment to promote by each speaker. A Jacob's Join.<br /> * Kevin mentioned the potential for sponsorship as an additional income stream in future events.<br /> <br /> Technical Aspects of Creating a Summit<br /> <br /> * The importance of using ClickFunnels and its features like Backpack for affiliate commission tracking. <br /> * They also mentioned the need for Vimeo for private video hosting.<br /> * ActiveCampaign is being used for autoresponder emails and email marketing.<br /> * Stripe is used as the payment processor for registration payments.<br /> * One challenge was accurately capturing closed captions for videos.<br /> * Up to a point Fathom has been very helpful in creating transcripts and closed captions.<br /> <br /> Clips from the Podcast<br /> Did you notice? As a result of an internet outage, Graham had to record this podcast by mobile phone tethering!<br /> Attraction Marketing<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/06/Graham-Arrowsmith-Attraction-Marketing.mp4">http://thenext100days.org/wp-content/uploads/2023/06/Graham-Arrowsmith-Attraction-Marketing.mp4</a><br /> Bailey Richert<br /> Contact Bailey for her Virtual Summit School here: <a href="https://baileyrichert.com/">https://baileyrichert.com/</a><br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2023/06/Graham-Arrowsmith-Bailey-Richert.mp4">http://thenext100days.org/wp-content/uploads/2023/06/Graham-Arrowsmith-Bailey-Richert.mp4</a><br /> <br /> &nbsp;<br /> <br /> &nbsp;<br /> The Next 100 Days co-hosts…<br /> Graham Arrowsmith<br /> <br /> <br /> Graham founded <a href="https://finelyfettled.co.uk/west-yorkshire-marketing-consultant/">Finely Fettled</a> to help marketers who want to market to affluent and high-net-worth customers.  He is now Host of The 2023 Alternative Investment Summit, featuring 22 providers of alternative investments. You can attend the summit for free. Register free of charge here: <a href="https://www.thealternativeinvestmentsummit.co.uk">https://www.#380 Graphic Design in Ukraine with Anastasiia Standret#380 Graphic Design in Ukraine with Anastasiia Standrethttp://thenext100days.org/?p=8416Fri, 30 Jun 2023 06:30:02 +010037:49falsefull<br /> Graphic Design<br /> Graphic design is Ana's occupation. From personal experience, she has created some excellent work, in an empathetic, driven and humble way. She seeks to deliver exactly what you are seeking. But, most of all, Anastasiia does her work in war torn Ukraine. Her podcast with Kevin Appleby and Graham Arrowsmith contains some inspirational messages. If you are seeking a good designer, then call her. If you are seeking a touch of inspiration to help you cope with stuff going on around you, listen to this podcast today!<br /> <br /> <br /> Podcast Highlights<br /> <br /> * Anastasiia designed graphics for Graham's <a href="https://www.thealternativeinvestmentsummit.co.uk">The 2023 Alternative Investment Summit</a>, going above and beyond to create personalised and professional designs.<br /> * She also discussed her passion for design and photography, as well as her ability to handle tricky tasks.<br /> <br /> Living in Ukraine<br /> <br /> * Anastasiia discussed her experience living in Ukraine during the war and how it affected her life and work as a graphic designer.<br /> * She also talked about her future plans to create art related to Ukraine and expressed her interest in taking on challenging clients.<br /> <br /> Building a Graphic Design Inspired Personal Brand<br /> <br /> * Anastasiia discussed her passion for design and her desire to work on her personal brand through LinkedIn.<br /> * She also expressed her love for traveling and exploring new cultures, and her hope to stay in Ukraine while still being able to travel.<br /> <br /> How to Pronounce Anastasiia?<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/06/Anastasiia-Pronounce-her-name.mp4">http://thenext100days.org/wp-content/uploads/2023/06/Anastasiia-Pronounce-her-name.mp4</a><br /> Ana Wanted to Do Something Special!<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/06/Anastasiia-Creating-Something-Special.mp4">http://thenext100days.org/wp-content/uploads/2023/06/Anastasiia-Creating-Something-Special.mp4</a><br /> Here's a Sneak Peek at <a href="https://www.thealternativeinvestmentsummit.co.uk">Matt Footner's</a> Designs<br /> Email design.<br /> <br /> <br /> <br /> Design for Linkedin.<br /> <br /> <a href="https://thealternativeinvestmentsummit.co.uk"></a><br /> <br /> This is the design for Instagram Stories.<br /> <br /> <br /> Anastasiia Curiosity &amp; Her Grandmother <br /> <a href="http://thenext100days.org/wp-content/uploads/2023/06/Anastasiia-Curiosity.mp4">http://thenext100days.org/wp-content/uploads/2023/06/Anastasiia-Curiosity.mp4</a><br /> Challenging Situation in Ukraine<br /> The question about her life as it is now, in a war zone, was so well answered. So inspirational. 3 minutes of podcast gold.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2023/06/Anastasiia-Challenging.mp4">http://thenext100days.org/wp-content/uploads/2023/06/Anastasiia-Challenging.mp4</a><br /> <br /> Anastasiia Testimonial For The Next 100 Days Podcast<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/06/Anastasiia-Testimonial.mp4">http://thenext100days.org/wp-content/uploads/2023/06/Anastasiia-Testimonial.mp4</a><br /> The Next 100 Days co-hosts…<br /> Graham Arrowsmith<br /> <br /> <br /> Graham founded <a href="https://finelyfettled.co.uk/west-yorkshire-marketing-consultant/">Finely Fettled</a> to help marketers who want to market to affluent and high-net-worth customers.  He is now Host of The 2023 Alternative Investment Summit, featuring 22 providers of alternative investments. You can attend the summit for free. Register free of charge here: <a href="https://www.thealternativeinvestmentsummit.co.uk">https://www.thealternativeinvestmentsummit.co.uk</a><br /> Kevin Appleby<br /> <br /> <br /> Kevin specialises in finance transformation and implementing business change. He's the COO of <a href="https://www.#379 – Graham Arrowsmith – The 2023 Alternative Investment Summit#379 – Graham Arrowsmith – The 2023 Alternative Investment Summithttp://thenext100days.org/?p=8290Fri, 23 Jun 2023 06:31:02 +010057:54falsefull<br /> The 2023 Alternative Investment Summit<br /> The 2023 Alternative Investment Summit is aimed at investors. It is free to attend between Monday 10th July to Wednesday 12th July. The summit is free to register. All you need to do is go here:<br /> <br /> <a href="https://www.thealternativeinvestmentsummit.co.uk">https://www.thealternativeinvestmentsummit.co.uk</a><br /> <br /> <br /> The 2023 Alternative Investment Summit<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/06/Alt-Summit-Day-1a.mp4">http://thenext100days.org/wp-content/uploads/2023/06/Alt-Summit-Day-1a.mp4</a><br /> How Can You Evaluate Alternative Investments?<br /> Investors may use several criteria to evaluate alternative investments, depending on the specific investment opportunity and their investment goals. Some common criteria include:<br /> <br /> * Risk-Return Ratio: Alternative investments often carry a higher risk than traditional investments, so look at the potential return against the level of risk you are willing to take on.<br /> * Historical Performance: Look at past performance, like returns, volatility, and correlation with other asset classes.<br /> * Management Team: The experience and expertise of the management team.<br /> * Does it Diversify Your Portfolio?: This means you can help reduce overall portfolio risk by investing in asset classes that are not correlated with traditional investments.<br /> * Liquidity: Some alternative investments are illiquid and may have long lock-up periods or limited options for selling, which can impact your ability to exit.<br /> * Fees: They may come with higher fees than traditional investments, so evaluate the costs.<br /> * Regulatory Environment: They may be subject to different regulatory environments or require specialised knowledge.<br /> <br /> 6 Previous Guests of The Next 100 Days Podcast are on the Summit! <br /> Matt Footner appeared in <a href="http://thenext100days.org/304-matt-footner-forex-trading">episode 304</a>.<br /> AI-Powered FX Trading<br /> <br /> Kealan Doyle appeared in <a href="http://thenext100days.org/venture-capital-investing-kealan-doyle">episode 101</a> and <a href="http://thenext100days.org/216-kealan-doyle-financing-new-tech-companies">episode 216</a><br /> SEIS &amp; EIS Early Stage B2B Technology<br /> <br /> Waqas Khan appeared in <a href="http://thenext100days.org/260-waqas-khan-sheetal-patel-alternative-property-investing">episode 260</a><br /> Distressed Property Refurbs &amp; New Builds<br /> <br /> Nick Dimmock appeared in <a href="http://thenext100days.org/150-nick-dimmock-renewables-investing">episode 150</a><br /> New Energy<br /> <br /> Dominic Brennan appeared in <a href="http://thenext100days.org/263-dominic-brennan-fine-wine-investing">episode 263</a><br /> Fine Wine Broking<br /> <br /> Dave Cookson appeared in <a href="http://thenext100days.org/326-building-affordable-homes-with-dave-cookson-of-low-carbon-construction">episode 326</a><br /> Affordable Home Construction<br /> What Other Alternative Investments are Covered in the Summit?<br /> <br /> * Managed Property Bonds<br /> * An App for the Shooting Market<br /> * Pets Rock Fine Art &amp; NFTs<br /> * Whisky Casks<br /> * Managed Property Investing<br /> * Vivi the Supervegan<br /> * Managed Cryptocurrency Investing<br /> * Fine Wine<br /> * Co-Invest Property Investment Platform<br /> * Classic Cars<br /> * Peer-to-Peer Crowdfunding of Property Projects<br /> * Gold &amp; Silver Investor Platform<br /> * High Value Buy to Let<br /> * Furnished Holiday Lodges<br /> * A film called "The Ghost of Harold Wilson"<br /> * Peer to Peer Stock Loans<br /> <br /> If you buy an All Access Pass, you will get instant access to all the videos plus 22 BONUS interviews, one with each guest.<br /> Podcast Notes<br /> Background to the Summit<br /> <br /> #378 Confronting Mental Health with Tony Smith#378 Confronting Mental Health with Tony Smithhttp://thenext100days.org/?p=8361Fri, 16 Jun 2023 06:30:56 +010048:38falsefull<br /> Mental Health<br /> Tony Smith shared a number of emotional posts describing a mental health challenge he faced. Kevin Appleby noticed the posts, got in touch and invited him, as a long term friend of the show, to join The Next 100 Days, so we could hear him out.<br /> <br /> <br /> Tony Smith<br /> <br /> * Tony, a former police officer and crisis negotiator, shared his personal experience with depression and the benefits of medication in restoring the chemical imbalance in the brain. The group discussed the importance of mental health and Tony's transition into the field.<br /> <br /> Dealing With Mental Health<br /> <br /> * Tony, Kevin, and Graham discussed their experiences with dealing with stress and negative thoughts. They shared techniques such as writing down their thoughts and focusing on what they can control, and emphasized the importance of mindset and perspective.<br /> * Tony, Graham, and Kevin discussed the positive response Tony received after sharing his personal journey during Mental Health Awareness Week. They also talked about the importance of not giving up in sales and letting things take their course.<br /> <br /> Getting Support<br /> <br /> * The group discussed Tony's recent struggles and how he received support from friends. They also talked about the importance of being an active listener and paying attention to others' emotions.<br /> * Tony discussed his experience with feeling overwhelmed and lonely as a business owner, and how he received advice to remember that "this too shall pass." The group also discussed the importance of reaching out to others and not letting worries consume you.<br /> <br /> Journaling<br /> <br /> * Graham and Kevin discussed Tony's struggle with depression and shared some tips on how to cope with it, such as journaling and focusing on the positive.<br /> <br /> Clips from the Podcast<br /> Tony Got Empathy, But Things Were Changing<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/06/Tony-Smith-Turning-Point.mp4">http://thenext100days.org/wp-content/uploads/2023/06/Tony-Smith-Turning-Point.mp4</a><br /> Graham Anti-Negative Technique<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/06/Graham-on-Negativity.mp4">http://thenext100days.org/wp-content/uploads/2023/06/Graham-on-Negativity.mp4</a><br /> A Natural Outpouring<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/06/Tony-Smith-A-Natural-Outpouring.mp4">http://thenext100days.org/wp-content/uploads/2023/06/Tony-Smith-A-Natural-Outpouring.mp4</a><br /> Kevin Asks How Bad is it Anyway?<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/06/Kevin-How-Bad-Is-It-Really.mp4">http://thenext100days.org/wp-content/uploads/2023/06/Kevin-How-Bad-Is-It-Really.mp4</a><br /> <br /> &nbsp;<br /> Tony Smith Provided This Testimonial<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/06/Tony-Smith-Testimonial.mp4">http://thenext100days.org/wp-content/uploads/2023/06/Tony-Smith-Testimonial.mp4</a><br /> The Next 100 Days co-hosts…<br /> Graham Arrowsmith<br /> <br /> <br /> Graham founded <a href="https://finelyfettled.co.uk/west-yorkshire-marketing-consultant/">Finely Fettled</a> to help marketers who want to market to affluent and high-net-worth customers.  He is now the Host of The Alternative Investment Summit 2023, featuring providers of alternative investments. You can attend the summit for free. Contact Graham on LinkedIn: <a href="https://www.linkedin.com/in/grahamarrowsmith/">Visit Graham's LinkedIn Profile</a> and <a href="graham@finelyfettled.co.uk">by email.</a><br /> Kevin Appleby<br /> <br /> <br /> Kevin specialises in finance transformation and implementing business change. He's the COO of <a href="https://www.growcfo.net">GrowCFO </a>which provide both community and CPD-accredited training designed to grow the next generation of finance leaders.#377 – The 100 Days Plan – Kevin Appleby & Graham Arrowsmith#377 – The 100 Days Plan – Kevin Appleby & Graham Arrowsmithhttp://thenext100days.org/?p=8347Fri, 09 Jun 2023 06:30:35 +010045:03falsefull<br /> The 100 Days Plan<br /> The 100 Days Plan is the subject of this week's podcast. Kevin Appleby thought it was high time that we went back to basics and discussed how listeners can get stuff done in the next 100 days. So, how do you plan the next 100 days?<br /> <br /> <br /> <br /> REVEALED - Kevin's Fake Background<br /> <br /> <br /> A Summary - The 100 Days Plan<br /> <br /> * Graham and Kevin discussed the concept of "the next 100 days".<br /> * Especially, how it can be applied to various situations, such as starting a new job or tackling a problem. <br /> * They emphasised the importance of planning and finding quick wins within the first 30 days to make a good impression.<br /> <br /> The 100 Days Plan - CFO Perspective<br /> <br /> * Graham and Kevin discussed the process of a new CFO coming into a company.<br /> * Kevin suggested there needs to be 3 phases:<br /> <br /> * (month 1) fact-finding<br /> * (month 2) blueprinting<br /> * (month 3) presenting to the board for funding, and communicating plans to the team<br /> <br /> <br /> <br /> Important to have these<br /> <br /> * They also touched on the importance of having the necessary skills and delegating tasks to a team.<br /> * Kevin and Graham discussed the challenges of starting a new business and the importance of finding the right skills and solutions during the blueprinting phase. <br /> * They also talked about the different levels of risk involved in making business decisions and how culture and values play a role in the process.<br /> <br /> 5 Important Questions to Ask Yourself<br /> <br /> * Kevin and Graham discussed the importance of asking five solid questions when taking on a big project, as well as the advantages of being a smaller, more agile company.<br /> <br /> <br /> * Is there a strategic fit?<br /> * What's the costs and benefits?<br /> * How are we going to buy it?<br /> * Where's the funding coming from to do it?<br /> * Can we actually deliver it?<br /> <br /> <br /> * They also talked about the history of the first 100 days in office, including FDR's invention of the fireside chat.<br /> <br /> Clips from the Podcast<br /> 5 Questions HM Treasury Business Case<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2023/06/5-Question-Business-Case-Kevin.mp4">http://thenext100days.org/wp-content/uploads/2023/06/5-Question-Business-Case-Kevin.mp4</a><br /> <br /> &nbsp;<br /> <br /> Five Questions Revealed<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2023/06/5-Question-Kevin-Appleby.mp4">http://thenext100days.org/wp-content/uploads/2023/06/5-Question-Kevin-Appleby.mp4</a><br /> <br /> &nbsp;<br /> The Next 100 Days co-hosts…<br /> Graham Arrowsmith<br /> <br /> <br /> Graham founded <a href="https://finelyfettled.co.uk/west-yorkshire-marketing-consultant/">Finely Fettled</a> to help marketers who want to market to affluent and high-net-worth customers.  He is now the Host of The Alternative Investment Summit 2023, featuring providers of alternative investments. You can attend the summit for free. Contact Graham on LinkedIn: <a href="https://www.linkedin.com/in/grahamarrowsmith/">Visit Graham's LinkedIn Profile</a> and <a href="graham@finelyfettled.co.uk">by email.</a><br /> Kevin Appleby<br /> <br /> <br /> Kevin specialises in finance transformation and implementing business change. He's the COO of <a href="https://www.growcfo.net">GrowCFO </a>which provide both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on <a href="https://www.linkedin.com/in/kevin-appleby-295417a/">LinkedIn </a>and at <a href="http://www.kevinappleby.com">kevinappleby.com</a><br /> <br />#376 Aspiring Writer Coach with Eleanor Baggaley#376 Aspiring Writer Coach with Eleanor Baggaleyhttp://thenext100days.org/?p=8295Fri, 02 Jun 2023 06:30:54 +010048:43falsefull<br /> Aspiring Writer Coach<br /> Eleanor Baggaley is an aspiring writer coach. She is a book coach for writers who are struggling to start or finish their books. Aspiring writers know it can be a lonely job and whilst writers are brimming with ideas it is easy to get distracted, procrastinate and put off writing for another day. So, what should such writers do? Search for an 'aspiring writer coach' and talk to Eleanor Baggaley. She's this week's guest on The Next 100 Days Podcast.<br /> <br /> <br /> Summary of Podcast<br /> <br /> * Eleanor, a former head of maths and computer science, talks about her transition from teaching to personal development and writing books to help students and young children find their path in life.<br /> * We discussed career paths. Eleanor shared her journey from being a teacher to becoming a book coach and author. In the meantime, Graham and Kevin talked about their potential book ideas. One thing stood out for Eleanor, and that was the importance of being passionate about the topic.<br /> * Graham, Eleanor, and Kevin discussed the motivations behind writing a book, including the desire to help others, leave a legacy, or establish authority in a niche. They also acknowledged that while many books do not sell well, the process of writing and publishing a book can still be valuable for personal and professional growth.<br /> <br /> <br /> Eleanor the Entrepreneur!<br /> <br /> * It seems that Eleanor is a circumstantial entrepreneur! She discussed her various passions and entrepreneurial ventures, often building on the situation she found herself in.<br /> * As part of her work as an aspiring writer coach, Eleanor hosts a free online group called "Author's Fika" for anyone interested in book writing. She also has a coach to keep her accountable and focused, and expressed the importance of accountability in achieving goals.<br /> <br /> <br /> Importance of having an author identity<br /> <br /> * Eleanor, Graham, and Kevin discussed the process of writing and publishing a book, including the importance of author identity, editing, and design. <br /> <br /> Will AI wreck book writing?<br /> <br /> * They also touched on the potential uses and risks of AI in writing, emphasizing the need to use it productively and not cheat the system.<br /> <br /> <br /> The Next 100 Days - Book?<br /> <br /> * Graham, Eleanor, and Kevin discussed the possibility of collaborating on a book that would share the knowledge and expertise of over 7 years of guest podcasts. <br /> <br /> Clips from the Podcast<br /> How Does Graham Get Away With it?<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/04/Eleanor-Baggaley-How-Does-Graham-Get-Away-With-it.mp4">http://thenext100days.org/wp-content/uploads/2023/04/Eleanor-Baggaley-How-Does-Graham-Get-Away-With-it.mp4</a><br /> Podcast to Book?<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/04/Eleanor-Baggaley-Podcast-to-Book.mp4">http://thenext100days.org/wp-content/uploads/2023/04/Eleanor-Baggaley-Podcast-to-Book.mp4</a><br /> Passion to help others<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/04/Eleanor-Baggaley-Passion-to-help-others.mp4">http://thenext100days.org/wp-content/uploads/2023/04/Eleanor-Baggaley-Passion-to-help-others.mp4</a><br /> No Business, But You Want a Book<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/04/Eleanor-Baggaley-Reasons-to-Write-Your-Book.mp4">http://thenext100days.org/wp-content/uploads/2023/04/Eleanor-Baggaley-Reasons-to-Write-Your-Book.mp4</a><br /> <br /> &nbsp;<br /> An Author's Fika<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/04/Eleanor-Baggaley-An-Authors-Fika.mp4">http://thenext100days.org/wp-content/uploads/2023/04/Eleanor-Baggaley-An-Authors-Fika.mp4</a><br /> <br /> &nbsp;<br /> How to Contact Eleanor Baggaley<br /> Click the image...<br /> <br /> #375 Live your Bucket List with Julia Goodfellow-Smith#375 Live your Bucket List with Julia Goodfellow-Smithhttp://thenext100days.org/?p=8261Fri, 26 May 2023 06:30:16 +010053:42falsefull<br /> Bucket List<br /> Live your bucket list, says Julia Goodfellow-Smith, this week's guest on The Next 100 Days Podcast.<br /> <br /> <br /> Bucket List - Julia Goodfellow-Smith - A Summary<br /> <br /> * Graham asked the 'obvious' question, who'd win in a fight between Goodfellow and Smith? Goodfellow, obviously. That's her original surname.<br /> * Julia left corporate life in 2004, went back for 11 months, and then left again due to a health scare. She realised she wanted to spend more time having adventures outdoors. So, Julia pivoted from a career in environmental management to pursuing outdoor activities.<br /> <br /> 630 Miles Walk Adventure<br /> <br /> * One of the first things she did was to walk the 630-mile long southwest coastal path to have an adventure and raise money for the Marine Conservation Society. She carried everything she needed on her back, faced challenging weather conditions, and successfully raised £5,000 for the charity.<br /> * When it comes to long distance hiking Julia emphasised the importance of planning, doing some practice ahead of time and staying in touch with someone for safety.<br /> <br /> Camino Walk (Spain)<br /> <br /> * Julia also walked the Camino. Her newly published book is about her experiences walking Camino.  She also cycled King Alfred's Way on a high end mountain bike! Julia talked about the challenges and rewards of these adventures. Despite not being a Christian, she recognised the beauty of the historic pilgrimage routes to Santiago.<br /> * As an author and adventurer, her wish is to encourage others to live their bucket list. <br /> * Julia has a 10-year plan including a wish fulfilled (to live by the sea) and to travel the world while volunteering.<br /> <br /> Get Your Bucket List Sorted!<br /> <br /> * Having a bucket list, whether checking off items big and small, is a route to living a fulfilling life. We also talked about the benefits of escaping corporate life and pursuing outdoor adventures for physical and mental well-being.<br /> * Living life to the fullest means choosing to go on micro-adventures. <br /> * A bucket list is important because it helps you make choices and then just as important is having a plan. Potential adventures discussed were visiting Japan and New Zealand. <br /> * For a happy marriage, it's probably best to talk to your spouse about your bucket list preferences.<br /> * Graham expressed skepticism about climate change. Especially when China are currently building lots of coal mines. Julia had sought to offset her and her husband Mike's carbon footprint to Japan and New Zealand. <br /> <br /> Pre-Amble Revealed!<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/04/Julia-Goodfellow-Smith-Preamble.mp4">http://thenext100days.org/wp-content/uploads/2023/04/Julia-Goodfellow-Smith-Preamble.mp4</a><br /> <br /> Kevin and Graham are both challenged when trying to recall names and places. This time it was Kevin's turn. He was referring to Arjun Sen, who was a brilliant guest on <a href="http://thenext100days.org/250-arjun-sen-customer-karma">Episode 250</a> of The Next 100 Days Podcast. As Kevin recalled, we were later invited onto <a href="https://www.zenmango.com/2021/03/season-3-episode-22-graham-arrowsmith-kevin-appleby">Arjun's podcast</a>.<br /> Julia Goodfellow-Smith - Bucket List - Clips from the Podcast<br /> Fitness<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/04/Julia-Goodfellow-Smith-Fitness.mp4">http://thenext100days.org/wp-content/uploads/2023/04/Julia-Goodfellow-Smith-Fitness.mp4</a><br /> <br /> &nbsp;<br /> A Career Pivot From Indoors to Outdoors<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/04/Julia-Goodfellow-Smith-Career-Pivot-Indoors-to-Outdoors.mp4">http://thenext100days.org/wp-content/uploads/2023/04/Julia-Goodfellow-Smith-Career-Pivot-Indoors-to-Outdoors.mp4</a><br /> <br /> &nbsp;<br /> #374 Dementia and Corporate Escape with Helen Johns#374 Dementia and Corporate Escape with Helen Johnshttp://thenext100days.org/?p=8242Fri, 19 May 2023 06:30:11 +010055:01falsefull<br /> Dementia<br /> This is a podcast about dementia. It is also a story of corporate escape. You might even conclude that Helen transitioned from one area of consultation, in education to supporting care home with dementia training.<br /> <br /> <br /> If You Like this Podcast, Then You'll Like This One Too...<br /> Try Episode 129 with friend of the Show Ian Donaghy "Big Ian" - <a href="http://thenext100days.org/129-ian-donaghy-becoming-an-inspiration">http://thenext100days.org/129-ian-donaghy-becoming-an-inspiration</a><br /> A Summary - Helen Johns<br /> <br /> * An author and specialist in dementia care. Helen shared her story of how her life changed when her mother was diagnosed with dementia in 2012. She had previously worked in retail, special education, and as an education consultant.<br /> * Helen's mother showed early signs of dementia such as forgetfulness, difficulty with word finding, and misplacing things, but Helen didn't recognize them as such. It wasn't until 2012 when Helen took her mother to the GP that they realized it could be dementia.<br /> * Her mother was admitted to a care home where she became increasingly distressed and bored. This led Helen to research and become involved in meaningful activities for people with dementia. This eventually led to a career change.<br /> * Helen transitioned from being an education consultant to a personal activity coordinator for her mother who had dementia. She then expanded her work to other care homes, created a network and worked with local health watch. Eventually she delivered training to activity coordinators on a national basis.<br /> * She shared her personal story of caring for her mother with dementia and how it led to her becoming a consultant in the care home industry. She expressed concern that care homes often prioritise operational success over the well-being of residents, and discussed the challenge of integrating the two.<br /> * Helen shared her experience of caring for her parents in a care home and how it led her to write a book and become a consultant for care homes. Graham and Kevin discussed the importance of measuring the right things and challenging the status quo in care homes.<br /> <br /> Get a Copy of Helen's Book About Dementia<br /> <br /> Clips from the Podcast<br /> A Book Out of Water<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2023/04/Helen-Johns-The-Book.mp4">http://thenext100days.org/wp-content/uploads/2023/04/Helen-Johns-The-Book.mp4</a><br /> <br /> 10 Year Chunked Careers<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2023/04/Helen-Johns-10-Year-Career-Chunks.mp4">http://thenext100days.org/wp-content/uploads/2023/04/Helen-Johns-10-Year-Career-Chunks.mp4</a><br /> <br /> Spotting the Signs of Dementia<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2023/04/Helen-Johns-Spotting-The-Signs-of-Dementia.mp4">http://thenext100days.org/wp-content/uploads/2023/04/Helen-Johns-Spotting-The-Signs-of-Dementia.mp4</a><br /> <br /> Concerned About Care Homes<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2023/04/Helen-Johns-Care-Homes.mp4">http://thenext100days.org/wp-content/uploads/2023/04/Helen-Johns-Care-Homes.mp4</a><br /> The Next 100 Days co-hosts…<br /> Graham Arrowsmith<br /> <br /> <br /> Graham runs <a href="https://finelyfettled.co.uk/west-yorkshire-marketing-consultant/">Finely Fettled</a> to help organisations that want to market to affluent and high-net-worth customers.  He also runs <a href="http://meet-professionals.co.uk">Meet Professionals</a>, which is offered to financial advice groups as a white-labelled lead generation and conversion system. Contact Graham on LinkedIn: <a href="https://www.linkedin.com/in/grahamarrowsmith/">Visit Graham's LinkedIn Profile</a> and <a href="graham@finelyfettled.co.uk">by email.</a><br /> Kevin Appleby<br /> <br /> <br /> #373 – Nina Szewczak – The Midlife Revolution#373 – Nina Szewczak – The Midlife Revolutionhttp://thenext100days.org/?p=8189Fri, 12 May 2023 06:31:55 +010052:43falsefull<br /> The Midlife Revolution<br /> Nina Szewczak, of The Midlife Revolution fame, is the queen of turning situations from tragic to magic, getting better – not bitter, and creating lives that are impossible not to truly love and be in love with (to the point where you have to pinch yourself to make sure you are not dreaming!).<br /> <br /> <br /> Flirting - How Do They Get Away With It?<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/03/Nina-How-do-they-get-away-with-it.mp4">http://thenext100days.org/wp-content/uploads/2023/03/Nina-How-do-they-get-away-with-it.mp4</a><br /> <br /> Nina was referring to more flirting that happened with <a href="http://thenext100days.org/364-the-7-club-with-jenny-stilwell">Jenny Stilwell!</a><br /> <br /> Kevin and Graham came across a new AI tool that translates the text of our podcasts. It is called Fathom.<br /> <br /> <a href="https://marketplace.zoom.us/apps/JgSwuY4ZSGim6_OPRZV0Ig?utm_source=retention&amp;utm_medium=email&amp;utm_campaign=fathompro&amp;zcid=11199"></a><br /> AI Summary<br /> Fathom<br /> Graham, Kevin, and Nina discussed various technological tools and their potential uses. Kevin mentioned Otter AI for transcription and note-taking. Any new shiny object! Kevin mentioned Carplay for dictation while driving. They also briefly mentioned Graham's virtual Alternative Investment Summit in June 2023 and his desire to create a paid note-taking product.<br /> <br /> The Midlife Revolution<br /> Nina discussed her journey of personal and professional development since her last appearance on the podcast, including leaving her previous job and embarking on a midlife revolution by traveling across Canada with her two Dalmatians. Graham and Kevin welcomed her back to the podcast and discussed her academic qualifications and expertise in neuroscience.<br /> From Tragic to Magic<br /> Nina's marriage ended abruptly when she found out her ex-husband had been leading a double life for four years. Despite the shock, she used the experience as an opportunity to change her life and pursue her passion for neuroscience and mental health.<br /> <br /> Nina discussed her journey of moving to Canada after facing adversity and how it led her to start a business focused on helping people through midlife changes. Graham asked about the starting age for midlife, but Nina explained that it varies and that people come to her for a variety of reasons at all ages.<br /> What is The Midlife Revolution?<br /> Graham, Kevin, and Nina discussed midlife and the importance of managing one's mindset to create the life they want. Nina shared a story of helping someone over 60 to pursue their dreams and create more freedom in their life.<br /> <br /> Graham and Nina discussed the importance of asking questions to become more aware of one's thoughts and breaking away from routine. They also talked about how judgment from others should not hold one back from living a fulfilling life.<br /> <br /> Nina, Kevin, and Graham discussed the importance of taking risks and following one's dreams, while acknowledging the presence of fear and the need for a safety net. They also emphasised the importance of focusing on who one wants to be rather than just what one wants to do.<br /> Who do you want to be as a person<br /> Nina discussed the importance of figuring out who you want to be as a person and what sort of experience you want to create. She also mentioned that she is doing less one-to-one work and is getting more involved in the corporate world, but still has a course available for people to access her work.<br /> Mental health<br /> Graham and Nina discussed the prevalence of mental health issues and how people generate stress in their minds. They also talked about the power of the mind and how it can affect one's well-being.<br /> <br /> Nina and Graham discussed how living in a constant state of stress and survival mode can have a negative impact on our well-being...#372 Virtual Finance Director with Andy Cristin, Author and Founder at Pareto-FD#372 Virtual Finance Director with Andy Cristin, Author and Founder at Pareto-FDhttp://thenext100days.org/?p=8185Fri, 05 May 2023 06:30:59 +010055:08falsefull<br /> Virtual Finance Director<br /> Andy Cristin is a virtual finance director. He combines an analytical and creative mind to help companies usually £1 to £20m. He has been a Finance Director, both full-time and as a virtual finance director in 22 businesses. And 2 of those were FTSE-listed. Andy has also been involved in 11 start-ups. Among his successes, he worked with two businesses from start-ups right through to trade sales and three others that grew to £50m+ turnover.<br /> <br /> <br /> Graham Reveals a Family Secret<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/03/Graham-Arrowsmith-Ruby-Willow.mp4">http://thenext100days.org/wp-content/uploads/2023/03/Graham-Arrowsmith-Ruby-Willow.mp4</a><br /> <br /> &nbsp;<br /> Who is Andy Cristin, the Virtual Finance Director<br /> Need a virtual finance director? You are probably average at sales and rubbish at finance.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2023/03/Andy-Cristin-Background.mp4">http://thenext100days.org/wp-content/uploads/2023/03/Andy-Cristin-Background.mp4</a><br /> Another Corporate Escape Story?<br /> Kevin referenced our recent podcast with <a href="http://thenext100days.org/365-your-portfolio-life-with-kevan-hall">Kevan Hall</a>, where we discussed Your Portfolio Life.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2023/03/Andy-Cristin-Kevin-discusses-fractional-CFOs.mp4">http://thenext100days.org/wp-content/uploads/2023/03/Andy-Cristin-Kevin-discusses-fractional-CFOs.mp4</a><br /> Your data will tell all<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/03/Andy-Cristin-your-data-will-tell-all.mp4">http://thenext100days.org/wp-content/uploads/2023/03/Andy-Cristin-your-data-will-tell-all.mp4</a><br /> The Book - The Profit Mindset<br /> Just click the image...<br /> <a href="https://www.amazon.co.uk/Profit-Mindset-numbers-ahead-business/dp/1781334927/ref=sxts_rp_s1_0?cv_ct_cx=the+profit+mindset&amp;keywords=the+profit+mindset&amp;pd_rd_i=1781334927&amp;pd_rd_r=c10c0312-d514-413e-abba-%209969f20a81e8&amp;pd_rd_w=kPtN7&amp;pd_rd_wg=8HcOj&amp;pf_rd_p=b72cf2b4-1324-4800-968f-62743f330157&amp;pf_rd_r=6KMKRXGARRC869AS0170&amp;psc=1&amp;qid=1638293935&amp;sr=1-1-1890b328-3a40-4864-baa0-a8eddba1bf6a"></a><br /> <br /> Here's Andy explaining the book. You can read it in a single session.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2023/03/Andy-Cristin-Explaining-the-Book.mp4">http://thenext100days.org/wp-content/uploads/2023/03/Andy-Cristin-Explaining-the-Book.mp4</a><br /> It's that 80:20 Rule Again!<br /> Or, if you prefer, the Pareto Rule. Kind of like why Andy named his business Pareto-FD.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2023/03/Andy-Cristin-80-20-Rule.mp4">http://thenext100days.org/wp-content/uploads/2023/03/Andy-Cristin-80-20-Rule.mp4</a><br /> Contact Pareto FD<br /> <br /> <a href="https://www.pareto-fd.com"></a><br /> Andy Cristin Provides this Short and Sweet Testimonial<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/03/Andy-Cristin-Testimonial.mp4">http://thenext100days.org/wp-content/uploads/2023/03/Andy-Cristin-Testimonial.mp4</a><br /> The Next 100 Days co-hosts…<br /> Graham Arrowsmith<br /> <br /> <br /> Graham runs <a href="https://finelyfettled.co.uk/west-yorkshire-marketing-consultant/">Finely Fettled</a> to help organisations that want to market to affluent and high-net-worth customers.  He also runs <a href="http://meet-professionals.co.uk">Meet Professionals</a>, which is offered to financial advice groups as a white-labelled lead generation and conversion system. Contact Graham on LinkedIn: <a href="https://www.linkedin.com/in/grahamarrowsmith/">Visit Graham's LinkedIn Profile</a> and <a href="graham@finelyfettled.co.uk">by email.</a><br /> Kevin Appleby<br /> <br /> <br /> Kevin specialises in finance transformation and implementing business c...#371 Creative Career Coaching with Tony Leonard#371 Creative Career Coaching with Tony Leonardhttp://thenext100days.org/?p=8142Fri, 28 Apr 2023 14:48:38 +010048:48falsefull<br /> Creative Career Coaching<br /> Tony Leonard helps people who are stuck in the creative professions with creative career coaching.<br /> <br /> After working for six years at University California Berkeley as a PhD student advisor, Tony left to work at a nonprofit as a college and career coach for undergraduates. Then in 2019 he opened his own practice. He has worked with clients from 25 to 65. The list of people he has help is long!<br /> <br /> * Marketing<br /> * Opera directors<br /> * Small business owners<br /> * Charity Directors<br /> * Data scientists<br /> * Finance professionals (Kevin's ears pricked up at this)<br /> * Musicians<br /> * Website developers,<br /> * Writers and many others. My clients leave bad jobs, land good jobs, and get paid.<br /> <br /> Tony works with people who are creative in relation to art.<br /> <br /> <br /> How Does Graham Get Away With It<br /> We like to build rapport in a unique way...!<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2023/03/Tony-Leonard-How-Does-Graham-Get-Away-With-It.mp4">http://thenext100days.org/wp-content/uploads/2023/03/Tony-Leonard-How-Does-Graham-Get-Away-With-It.mp4</a><br /> How Do People Find Tony?<br /> As there isn't someone on every street corner doing creative career coaching, Tony leverages the internet.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2023/03/Tony-Leonard-How-He-Gets-Clients.mp4">http://thenext100days.org/wp-content/uploads/2023/03/Tony-Leonard-How-He-Gets-Clients.mp4</a><br /> Contact Tony Leonard Via His Website<br /> <a href="https://www.tonyleonardcoaching.com"></a><br /> The Most Important Thing Tony Does in Creative Career Coaching<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/03/Tony-Leonard-Core-Methodology.mp4">http://thenext100days.org/wp-content/uploads/2023/03/Tony-Leonard-Core-Methodology.mp4</a><br /> <br /> He tries to be a mirror for people. Tony will see your genius. Creative folks sometimes suffer with confidence.<br /> Upfront, Explicit and Use of Humour<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/03/Tony-Leonard-Positive-Mindframe.mp4">http://thenext100days.org/wp-content/uploads/2023/03/Tony-Leonard-Positive-Mindframe.mp4</a><br /> People Are So Incredibly Hard on Themselves<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/03/Tony-Leonard-the-one-challenge.mp4">http://thenext100days.org/wp-content/uploads/2023/03/Tony-Leonard-the-one-challenge.mp4</a><br /> Growth Mindset<br /> YET<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2023/03/Tony-Leonard-YET.mp4">http://thenext100days.org/wp-content/uploads/2023/03/Tony-Leonard-YET.mp4</a><br /> Tony Helps With Your Major Transitions<br /> Work that Tony loves...<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2023/03/Tony-Leonard-Transitions.mp4">http://thenext100days.org/wp-content/uploads/2023/03/Tony-Leonard-Transitions.mp4</a><br /> <br /> &nbsp;<br /> The Next 100 Days co-hosts…<br /> Graham Arrowsmith<br /> <br /> <br /> Graham runs <a href="https://finelyfettled.co.uk/west-yorkshire-marketing-consultant/">Finely Fettled</a> to help organisations that want to market to affluent and high-net-worth customers.  He also runs <a href="http://meet-professionals.co.uk">Meet Professionals</a>, which is offered to financial advice groups as a white-labelled lead generation and conversion system. Contact Graham on LinkedIn: <a href="https://www.linkedin.com/in/grahamarrowsmith/">Visit Graham's LinkedIn Profile</a> and <a href="graham@finelyfettled.co.uk">by email.</a><br /> Kevin Appleby<br /> <br /> <br /> Kevin specialises in finance transformation and implementing business change. He's the COO of <a href="https://www.growcfo.net">GrowCFO</a>, providing community and CPD-accredited training designed to grow the next generation of finance leaders.#370 Fuelled Fit and Fired Up with Dave Rogers#370 Fuelled Fit and Fired Up with Dave Rogershttp://thenext100days.org/?p=8135Fri, 21 Apr 2023 06:30:31 +010047:07falsefull<br /> Fuelled, Fit and Fired Up<br /> Fuelled Fit and Fired Up is the name of the book written by our guest Dave Rogers. Dave was born and bred in Dudley in the Black Country.<br /> <br /> <br /> How Does Graham Get Away With it?<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/03/Dave-Rogers-Dudley.mp4">http://thenext100days.org/wp-content/uploads/2023/03/Dave-Rogers-Dudley.mp4</a><br /> <br /> Graham set to be given the Freedom of Dudley...<br /> Michael Heppell - Previous Guest Advises Fuelled Fit and Fired Up<br /> <a href="http://thenext100days.org/354-how-to-be-brilliant-with-michael-heppell">See Michael's episode.</a><br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2023/03/Dave-Rogers-Book.mp4">http://thenext100days.org/wp-content/uploads/2023/03/Dave-Rogers-Book.mp4</a><br /> <br /> How long did it take Dave to write the book. From October 2020 to January 2021. It had 60,000 words, and a lot of stimulus from Social Media postings he'd done.<br /> What's the book about?<br /> It's a book that regular people can read, enjoy and dip in and out of.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2023/03/Dave-Rogers-Whats-The-Book-About.mp4">http://thenext100days.org/wp-content/uploads/2023/03/Dave-Rogers-Whats-The-Book-About.mp4</a><br /> Complements His Business<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/03/Dave-Rogers-Bokk-Business.mp4">http://thenext100days.org/wp-content/uploads/2023/03/Dave-Rogers-Bokk-Business.mp4</a><br /> Would Dave Go Back into Corporate<br /> Nope, Dave would prefer the excitement of working with his own clients!<br /> <br /> He's doing what you really enjoy.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2023/03/Dave-Rogers-Back-into-Corporate.mp4">http://thenext100days.org/wp-content/uploads/2023/03/Dave-Rogers-Back-into-Corporate.mp4</a><br /> <br /> &nbsp;<br /> <br /> &nbsp;<br /> Contact Dave Rogers<br /> <br /> Dave Rogers - Testimonial for The Next 100 Days Podcast<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/03/Dave-Rogers-Testimonial.mp4">http://thenext100days.org/wp-content/uploads/2023/03/Dave-Rogers-Testimonial.mp4</a><br /> <br /> &nbsp;<br /> The Next 100 Days co-hosts…<br /> Graham Arrowsmith<br /> <br /> <br /> Graham runs <a href="https://finelyfettled.co.uk/west-yorkshire-marketing-consultant/">Finely Fettled</a> to help organisations that want to market to affluent and high-net-worth customers.  He also runs <a href="http://meet-professionals.co.uk">Meet Professionals</a>, which is offered to financial advice groups as a white-labelled lead generation and conversion system. Contact Graham on LinkedIn: <a href="https://www.linkedin.com/in/grahamarrowsmith/">Visit Graham's LinkedIn Profile</a> and <a href="graham@finelyfettled.co.uk">by email.</a><br /> Kevin Appleby<br /> <br /> <br /> Kevin specialises in finance transformation and implementing business change. He's the COO of <a href="https://www.growcfo.net">GrowCFO </a>which provide both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on <a href="https://www.linkedin.com/in/kevin-appleby-295417a/">LinkedIn </a>and at <a href="http://www.kevinappleby.com">kevinappleby.com</a><br /> <br />#369 LinkedIn Power with Jill Chitty#369 LinkedIn Power with Jill Chittyhttp://thenext100days.org/?p=8109Fri, 14 Apr 2023 06:27:03 +010055:13falsefull<br /> LinkedIn Power<br /> Jill never thought she'd be a LinkedIn Power broker! In fact, she used to have a real hate for social media. She started life as an actress. Trod the boards, did musicals, Shakespeare, Toured the country. But, when Jill had children, this came to an end. So, Jill started in business. Her business grew and she topped out at 17 staff. Impressive. On top of that, she started coaching people. It dawned on Jill, that LinkedIn was a hotbed of potential.<br /> <br /> <br /> LinkedIn Power Meant Money To Be Made<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/03/Jill-Chitty-LinkedIn-Power-Expert.mp4">http://thenext100days.org/wp-content/uploads/2023/03/Jill-Chitty-LinkedIn-Power-Expert.mp4</a><br /> <br /> * Money to be made<br /> * Impact<br /> * Growth<br /> * Clients started to ask for the same 'over-booking' herself!<br /> <br /> At one stage, Jill got a LinkedIn "RED CARD'. She thought it was okay to mail people every day, that she thought should be buying from her. Lesson learnt and a defining moment.<br /> <br /> Incredibly, Jill has been banned 4 times. One of her strengths is building relationships quickly.<br /> LinkedIn Algorithms - Not Always Negative<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/03/Jill-Chitty-LinkedIn-An-Amazing-Platform.mp4">http://thenext100days.org/wp-content/uploads/2023/03/Jill-Chitty-LinkedIn-An-Amazing-Platform.mp4</a><br /> <br /> &nbsp;<br /> Jill Loved Starksy &amp; Hutch<br /> Let's face it, if you are aged 40 or younger, then you may need to Google "<a href="https://www.youtube.com/watch?v=Am5q_hRowhs">Starsky &amp; Hutch</a>". The story is all about building relationships with your followers.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2023/03/Jill-Chitty-Starsky-Hutch.mp4">http://thenext100days.org/wp-content/uploads/2023/03/Jill-Chitty-Starsky-Hutch.mp4</a><br /> Graham Asked About Attracting Investors<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/03/Jill-Chitty-Finding-Investors.mp4">http://thenext100days.org/wp-content/uploads/2023/03/Jill-Chitty-Finding-Investors.mp4</a><br /> What Jill Teaches<br /> Routines, Habits and Systems.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2023/03/Jill-Chitty-Systems.mp4">http://thenext100days.org/wp-content/uploads/2023/03/Jill-Chitty-Systems.mp4</a><br /> <br /> &nbsp;<br /> ...And Don't Add External Links<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/03/Jill-Chitty-Dont-Add-External-Links.mp4">http://thenext100days.org/wp-content/uploads/2023/03/Jill-Chitty-Dont-Add-External-Links.mp4</a><br /> <br /> &nbsp;<br /> How to Contact Jilly Chitty<br /> Click on the image and go to her website.<br /> <br /> <a href="https://www.jillchitty.co.uk"></a><br /> Jilly Chitty Provides this Testimonial for The Next 100 Days Podcast<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/03/Jill-Chitty-Testimonial.mp4">http://thenext100days.org/wp-content/uploads/2023/03/Jill-Chitty-Testimonial.mp4</a><br /> The Next 100 Days co-hosts…<br /> Graham Arrowsmith<br /> <br /> <br /> Graham runs <a href="https://finelyfettled.co.uk/west-yorkshire-marketing-consultant/">Finely Fettled</a> to help organisations that want to market to affluent and high-net-worth customers.  He also runs <a href="http://meet-professionals.co.uk">Meet Professionals</a>, which is offered to financial advice groups as a white-labelled lead generation and conversion system. Contact Graham on LinkedIn: <a href="https://www.linkedin.com/in/grahamarrowsmith/">Visit Graham's LinkedIn Profile</a> and <a href="graham@finelyfettled.co.uk">by email.</a><br /> Kevin Appleby<br /> <br /> <br /> Kevin specialises in finance transformation and implementing business change. He's the COO of <a href="https://www.growcfo.net">GrowCFO </a>which provide both community and CPD-accredited training de...#368 Onboarding Team Members with Alexis Kingsbury#368 Onboarding Team Members with Alexis Kingsburyhttp://thenext100days.org/?p=8091Fri, 07 Apr 2023 06:30:52 +010050:34falsefull<br /> Onboarding<br /> Effective onboarding can save business owners huge amounts of time and stress. Alexis Kingsbury has answers and is this week's guest on The Next 100 Days Podcast.<br /> <br /> <br /> Onboarding - It Was There All Along<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/02/Alexis-Kingsbury-Early-Stage.mp4">http://thenext100days.org/wp-content/uploads/2023/02/Alexis-Kingsbury-Early-Stage.mp4</a><br /> <br /> He now has multiple businesses, serving 500 clients around the world including 3M, PwC, Swarovski and Pepsi.<br /> You Are No Good With People!<br /> Don't accept limiting beliefs from others.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2023/02/Alexis-Kingsbury-His-Managers-Limiting-Belief.mp4">http://thenext100days.org/wp-content/uploads/2023/02/Alexis-Kingsbury-His-Managers-Limiting-Belief.mp4</a><br /> <br /> He also learnt that a sales hire was not performing, because he just dod not have:<br /> <br /> * no processes<br /> * collateral<br /> * guidance in place.<br /> <br /> Another problem he faced was keeping staff. Every misstep costs him multiple £10,000 +, lost goals, lost sleep, and strained relationships. This is something Alexis learnt by putting the right processes in place.<br /> What Steps Did He Take?<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/02/Alexis-Kingsbury-Onboarding-Steps.mp4">http://thenext100days.org/wp-content/uploads/2023/02/Alexis-Kingsbury-Onboarding-Steps.mp4</a><br /> <br /> &nbsp;<br /> <br /> START HERE:   Where are you Spending your time currently? How many hours per task? What are the high-level steps? Add the detail for where it is complex. Then, add warnings for high-impact or common mistakes.<br /> AirManual<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/02/Alexis-Kingsbury-AirManual.mp4">http://thenext100days.org/wp-content/uploads/2023/02/Alexis-Kingsbury-AirManual.mp4</a><br /> <br /> How can you get in touch with AirManual?<br /> <br /> just click the image...<br /> <br /> <br /> Alexis Kingsbury Testimonial<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/02/Alexis-Kingsbury-Testimonial.mp4">http://thenext100days.org/wp-content/uploads/2023/02/Alexis-Kingsbury-Testimonial.mp4</a><br /> <br /> &nbsp;<br /> The Next 100 Days co-hosts…<br /> Graham Arrowsmith<br /> <br /> <br /> Graham runs <a href="https://finelyfettled.co.uk/west-yorkshire-marketing-consultant/">Finely Fettled</a> to help organisations that want to market to affluent and high-net-worth customers.  He also runs <a href="http://meet-professionals.co.uk">Meet Professionals</a>, which is offered to financial advice groups as a white-labelled lead generation and conversion system. Contact Graham on LinkedIn: <a href="https://www.linkedin.com/in/grahamarrowsmith/">Visit Graham's LinkedIn Profile</a> and <a href="graham@finelyfettled.co.uk">by email.</a><br /> Kevin Appleby<br /> <br /> <br /> Kevin specialises in finance transformation and implementing business change. He's the COO of <a href="https://www.growcfo.net">GrowCFO </a>which provide both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on <a href="https://www.linkedin.com/in/kevin-appleby-295417a/">LinkedIn </a>and at <a href="http://www.kevinappleby.com">kevinappleby.com</a><br /> <br />#367 Telemarketing with Richard Blank, Founder at Costa Rica Call Center#367 Telemarketing with Richard Blank, Founder at Costa Rica Call Centerhttp://thenext100days.org/?p=8051Fri, 31 Mar 2023 06:30:23 +010046:50falsefull<br /> Telemarketing with Richard Blank<br /> Richard Blank runs the Costa Rica Call Center, a telemarketing business you can learn a lot from.<br /> <br /> <br /> Richard's Back Story<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/02/Richard-Blank-Back-Story.mp4">http://thenext100days.org/wp-content/uploads/2023/02/Richard-Blank-Back-Story.mp4</a><br /> <br /> Communication was his focus. He studied public speaking.<br /> Richard Explains a Telemarketing Technique <br /> In this video clip, Richard provides a detailed explanation of sight-unseen controlled conversation.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2023/02/Richard-Blank-Controlled-Conversation.mp4">http://thenext100days.org/wp-content/uploads/2023/02/Richard-Blank-Controlled-Conversation.mp4</a><br /> <br /> <br /> Advise for Those Prospecting Businesses<br /> One of the biggest challenges when you are calling new prospects is dealing with the gatekeeper. Here's how Richard deals with that.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2023/02/Richard-Blank-Gatekeeper.mp4">http://thenext100days.org/wp-content/uploads/2023/02/Richard-Blank-Gatekeeper.mp4</a><br /> <br /> Here's the Buffer Boomerang diagram.<br /> <br /> <br /> All About Results?<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/02/Richard-Blank-All-About-Results.mp4">http://thenext100days.org/wp-content/uploads/2023/02/Richard-Blank-All-About-Results.mp4</a><br /> <br /> &nbsp;<br /> Telling is Not Selling on a Telephone Call<br /> 2 Ears 1 Mouth.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2023/02/Richard-Blank-Telling-is-Not-Selling.mp4">http://thenext100days.org/wp-content/uploads/2023/02/Richard-Blank-Telling-is-Not-Selling.mp4</a><br /> <br /> &nbsp;<br /> Get in Touch With Richard Blank<br /> <a href="https://costaricascallcenter.com"></a><br /> Richard Blank Provides This Testimonial for The Next 100 Days Podcast<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/02/Richard-Blank-Testimonial.mp4">http://thenext100days.org/wp-content/uploads/2023/02/Richard-Blank-Testimonial.mp4</a><br /> <br /> &nbsp;<br /> The Next 100 Days co-hosts…<br /> Graham Arrowsmith<br /> <br /> <br /> Graham runs <a href="https://finelyfettled.co.uk/west-yorkshire-marketing-consultant/">Finely Fettled</a> to help organisations that want to market to affluent and high-net-worth customers.  He also runs <a href="http://meet-professionals.co.uk">Meet Professionals</a>, which is offered to financial advice groups as a white-labelled lead generation and conversion system. Contact Graham on LinkedIn: <a href="https://www.linkedin.com/in/grahamarrowsmith/">Visit Graham's LinkedIn Profile</a> and <a href="graham@finelyfettled.co.uk">by email.</a><br /> Kevin Appleby<br /> <br /> <br /> Kevin specialises in finance transformation and implementing business change. He's the COO of <a href="https://www.growcfo.net">GrowCFO </a>which provide both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on <a href="https://www.linkedin.com/in/kevin-appleby-295417a/">LinkedIn </a>and at <a href="http://www.kevinappleby.com">kevinappleby.com</a><br /> <br />#366 Finance for Enterprise with Jeremy Meadowcroft#366 Finance for Enterprise with Jeremy Meadowcrofthttp://thenext100days.org/?p=8027Fri, 24 Mar 2023 07:30:50 +010053:09falsefull<br /> Finance for Enterprise<br /> Finance For Enterprise help SME businesses to unlock their growth potential. They are one of the most trusted and respected alternative lending providers in the North of England. In just 5 years, Finance For Enterprise has provided £37 million of loans. This funding has helped to create more than 1400 new jobs with a further 1800 roles safeguarded, resulting in a net economic contribution of more than £140 million.<br /> <br /> Jeremy Meadowcroft is this week's guest on The Next 100 Days Podcast.<br /> <br /> <br /> How Does Graham Get Away With This?<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/02/Jeremy-Meadowcroft-Finance-for-Enterprise-1.mp4">http://thenext100days.org/wp-content/uploads/2023/02/Jeremy-Meadowcroft-Finance-for-Enterprise-1.mp4</a><br /> <br /> Jeremy says he is a gap funder. He lends to people that fall through the finance gap.<br /> Bank's Have Changed<br /> This is how Funding for Enterprise helps its clients.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2023/02/Jeremy-Meadowcroft-How-FFE-Helps.mp4">http://thenext100days.org/wp-content/uploads/2023/02/Jeremy-Meadowcroft-How-FFE-Helps.mp4</a><br /> Where Does FFE Get Its Money From?<br /> Primarily, FFE are central government funded. They are what is called a CDFI. It stands for a COMMUNITY DEVELOPMENT FINANCIAL INSTITUTION.<br /> <br /> Here Jeremy gives the case for using Government money.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2023/02/Jeremy-Meadowcroft-Govt-Money.mp4">http://thenext100days.org/wp-content/uploads/2023/02/Jeremy-Meadowcroft-Govt-Money.mp4</a><br /> Why Can't Certain Organisations Access Funding?<br /> They lack security.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2023/02/Jeremy-Meadowcroft-Lending-Rates.mp4">http://thenext100days.org/wp-content/uploads/2023/02/Jeremy-Meadowcroft-Lending-Rates.mp4</a><br /> <br /> They lend over a term that will make the rate feasible and affordable. And because they are a not-for-profit organisation they do not charge early redemption charges, so when they lend over 3 or 4 or 5 years, and you pay pay early, that's fine. They'll just scoop up that money and recycle it to another worthy cause. So if the Govt gives them £10m, 5 years ago, they'll manage to lend about £50m on the back of that initial Government fund.<br /> How to get in Touch with Jeremy Meadowcroft<br /> Just click the image below.<br /> <br /> <a href="https://finance-for-enterprise.co.uk"></a><br /> Jeremy Meadowcroft's Testimonial<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/02/Jeremy-Meadowcroft-Testimonial.mp4">http://thenext100days.org/wp-content/uploads/2023/02/Jeremy-Meadowcroft-Testimonial.mp4</a><br /> The Next 100 Days co-hosts…<br /> Graham Arrowsmith<br /> <br /> <br /> Graham runs <a href="https://finelyfettled.co.uk/west-yorkshire-marketing-consultant/">Finely Fettled</a> to help organisations that want to market to affluent and high-net-worth customers.  He also runs <a href="http://meet-professionals.co.uk">Meet Professionals</a>, which is offered to financial advice groups as a white-labelled lead generation and conversion system. Contact Graham on LinkedIn: <a href="https://www.linkedin.com/in/grahamarrowsmith/">Visit Graham's LinkedIn Profile</a> and <a href="graham@finelyfettled.co.uk">by email.</a><br /> Kevin Appleby<br /> <br /> <br /> Kevin specialises in finance transformation and implementing business change. He's the COO of <a href="https://www.growcfo.net">GrowCFO </a>which provide both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on <a href="https://www.linkedin.com/in/kevin-appleby-295417a/">LinkedIn </a>and at <a href="http://www.kevinappleby.com">kevinappleby.com</a><br /> <br /> <br /> <br /> &nbsp;#365 Your Portfolio Life with Kevan Hall#365 Your Portfolio Life with Kevan Hallhttp://thenext100days.org/?p=8073Fri, 17 Mar 2023 07:30:01 +010051:15falsefull<br /> Your Portfolio Life<br /> Your Portfolio Life was formed by our guest Kevan Hall. He is also CEO of the global training organisation "Global Integration" and the author of several books. Kevan has spent 30 years training people from many of the world’s leading organisations.<br /> <br /> <br /> <br /> In his corporate career, Kevan worked in HR, Sales, and Engineering and he helped set up new businesses in Eastern Europe after the fall of communism. He became interested in how people were successful in a complex world. Like, working with different cultures and even working remotely. Kevan developed training around working remotely. For the next 30 years, he helped people in these areas.<br /> Your Portfolio Life Can Start Earlier Than Retirement!<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/02/Kevan-Hall-Your-Portfolio-Life-At-Any-Age.mp4">http://thenext100days.org/wp-content/uploads/2023/02/Kevan-Hall-Your-Portfolio-Life-At-Any-Age.mp4</a><br /> <br /> What Kevan has found from post-Covid research is 50% of people are asking "What Do I Want To Do With My Life".<br /> Decisions We Make <br /> <a href="http://thenext100days.org/wp-content/uploads/2023/02/Kevan-Hall-Decisions-We-Make.mp4">http://thenext100days.org/wp-content/uploads/2023/02/Kevan-Hall-Decisions-We-Make.mp4</a><br /> <br /> Life is How You Spend Your Hours<br /> <br /> 3 Ways To Improve Your Mood<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/02/Kevan-Hall-3-Ways-to-Improve-Your-Mood.mp4">http://thenext100days.org/wp-content/uploads/2023/02/Kevan-Hall-3-Ways-to-Improve-Your-Mood.mp4</a><br /> <br /> A Good Life is Living in Harmony With Your Values<br /> If You Build a Life Around Your Strengths Then You Are Likely To Enjoy What You Do<br /> Move Things up the Enjoyment Scale Towards a Passion.<br /> <br /> What's My Purpose<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/02/Kevan-Hall-Whats-My-Purpose.mp4">http://thenext100days.org/wp-content/uploads/2023/02/Kevan-Hall-Whats-My-Purpose.mp4</a><br /> <br /> Discover More<br /> Just click the image.<br /> <br /> <a href="https://yourportfoliolife.com"></a><br /> Kevan Provides this Testimonial<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/02/Kevan-Hall-Testimonial.mp4">http://thenext100days.org/wp-content/uploads/2023/02/Kevan-Hall-Testimonial.mp4</a><br /> <br /> &nbsp;<br /> The Next 100 Days co-hosts…<br /> Graham Arrowsmith<br /> <br /> <br /> Graham runs <a href="https://finelyfettled.co.uk/west-yorkshire-marketing-consultant/">Finely Fettled</a> to help organisations that want to market to affluent and high-net-worth customers.  He also runs <a href="http://meet-professionals.co.uk">Meet Professionals</a>, which is offered to financial advice groups as a white-labelled lead generation and conversion system. Contact Graham on LinkedIn: <a href="https://www.linkedin.com/in/grahamarrowsmith/">Visit Graham's LinkedIn Profile</a> and <a href="graham@finelyfettled.co.uk">by email.</a><br /> Kevin Appleby<br /> <br /> <br /> Kevin specialises in finance transformation and implementing business change. He's the COO of <a href="https://www.growcfo.net">GrowCFO </a>which provide both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on <a href="https://www.linkedin.com/in/kevin-appleby-295417a/">LinkedIn </a>and at <a href="http://www.kevinappleby.com">kevinappleby.com</a><br /> <br />#364 The 7% Club with Jenny Stilwell#364 The 7% Club with Jenny Stilwellhttp://thenext100days.org/?p=8000Fri, 10 Mar 2023 07:30:24 +010043:59falsefull<br /> The 7% Club <br /> Jenny Stilwell is the author of Small Business CEO and The 7% Club. She's also got eyes on a third book CEO Lens. She was a great guest and the conversation revolved around how business owners and CEOs can grow their respective businesses to higher levels. The 7% Club refers to the fact that in Australia and around the world, 7% of businesses make it to $AU 2 million. In the UK, of the 5 million or so businesses, that would be 350,000 at the equivalent level.<br /> <br /> So, what will it take to get to this level of income per annum?<br /> <br /> <br /> How Does Graham Get Away With It?<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/02/Jenny-Stilwell-How-Does-Graham-Get-Away-With-it.mp4">http://thenext100days.org/wp-content/uploads/2023/02/Jenny-Stilwell-How-Does-Graham-Get-Away-With-it.mp4</a><br /> Jenny is an Author<br /> Just 7% of companies get over $AU 2 million. It appears relatively the same in other territories too.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2023/02/Jenny-Stilwell-Books.mp4">http://thenext100days.org/wp-content/uploads/2023/02/Jenny-Stilwell-Books.mp4</a><br /> <br /> Here's a link to the Small Business CEO book...<br /> <br /> <a href="https://www.amazon.com/Small-Business-Ceo-Strategies-Navigate-ebook/dp/B01N2O9EGY"></a><br /> Why Most Businesses Fail to Reach the top 7%<br /> It's a big leap!<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2023/02/Jenny-Stilwell-A-Big-Leap-to-the-7-Club.mp4">http://thenext100days.org/wp-content/uploads/2023/02/Jenny-Stilwell-A-Big-Leap-to-the-7-Club.mp4</a><br /> <br /> The 7% Club - here's what the book looks like...CLICK THE IMAGE TO BUY THE BOOK!<br /> <br /> <a href="https://jennystilwell.com.au/the-7-percent-club/"></a><br /> It's a Real Challenge to Get Above $AU 2m<br /> Jenny explains it's about a shift in mindset.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2023/02/Jenny-Stilwell-Its-a-Real-Challenge.mp4">http://thenext100days.org/wp-content/uploads/2023/02/Jenny-Stilwell-Its-a-Real-Challenge.mp4</a><br /> <br /> &nbsp;<br /> <br /> Kevin asked a splendid follow up question...about what Jenny explained is "Death Valley" - a hurdle some say is the period pre-income for start ups, and here where the challenge is reaching $AU 2 million.<br /> Death Valley<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/02/Jenny-Stilwell-Death-Valley.mp4">http://thenext100days.org/wp-content/uploads/2023/02/Jenny-Stilwell-Death-Valley.mp4</a><br /> <br /> &nbsp;<br /> Differences in Approach Between Business Owner and CEO<br /> <br /> 3 Strategies to Scale<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/02/Jenny-Stilwell-Scaling-Framework.mp4">http://thenext100days.org/wp-content/uploads/2023/02/Jenny-Stilwell-Scaling-Framework.mp4</a><br /> <br /> &nbsp;<br /> We'll Wait &amp; See - A Credit in CEO Lens?<br /> Evidence is here, your honour!<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2023/02/Jenny-Stilwell-CEO-Lens.mp4">http://thenext100days.org/wp-content/uploads/2023/02/Jenny-Stilwell-CEO-Lens.mp4</a><br /> <br /> &nbsp;<br /> Contact Jenny Stilwell<br /> Click the image.<br /> <br /> <a href="https://jennystilwell.com.au"></a><br /> <br /> Jenny Said This About The Next 100 Days Podcast<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/02/Jenny-Stilwell-Testimonial.mp4">http://thenext100days.org/wp-content/uploads/2023/02/Jenny-Stilwell-Testimonial.mp4</a><br /> <br /> &nbsp;<br /> The Next 100 Days co-hosts…<br /> Graham Arrowsmith<br /> <br /> <br /> Graham runs <a href="https://finelyfettled.co.uk/west-yorkshire-marketing-consultant/">Finely Fettled</a> to help organisations that want to market to affluent and high-net-worth customers.  He also runs <a href="http://meet-professionals.co.uk">Meet Professionals</a>,#363 Video Marketing with Brandon T Adams#363 Video Marketing with Brandon T Adamshttp://thenext100days.org/?p=7961Fri, 03 Mar 2023 07:30:10 +010047:32falsefull<br /> Video Marketing<br /> Brandon T Adams is an advisor that has helped companies and individuals grow their revenue, brand, and high-level business relationships through video marketing strategies, in-person events, and TV production.<br /> <br /> <br /> How Brandon Got Started<br /> He started as a delivery guy for his Dad's ice making distribution business.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2023/02/Brandon-T-Adams-Beginning.mp4">http://thenext100days.org/wp-content/uploads/2023/02/Brandon-T-Adams-Beginning.mp4</a><br /> <br /> About 13 years ago, Brandon started transitioning to the online world where he found his video marketing skills. He didn't want to sell ice for the rest of his life.<br /> Brandon found himself on Shark Tank<br /> Brandon's innovation was the Arctic Stick.<br /> <br /> <a href="http://arcticstick.com/"></a><br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2023/02/Brandon-T-Adams-Arctic-Stick-The-Next-100-Days-Podcast.mp4">http://thenext100days.org/wp-content/uploads/2023/02/Brandon-T-Adams-Arctic-Stick-The-Next-100-Days-Podcast.mp4</a><br /> Brandon pivoted again, this time into Crowdfunding<br /> He did press, media, events and raised money initially for Arctic Stick, then later for others.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2023/02/Brandon-T-Adams-Crowdfunding-Expert.mp4">http://thenext100days.org/wp-content/uploads/2023/02/Brandon-T-Adams-Crowdfunding-Expert.mp4</a><br /> <br /> He exploited his knowledge of crowdfunding by helping a few influential people with their campaigns.<br /> <br /> Brandon helped John Lee Dumas "Entrepreneurs on Fire" raise $500k for journals - the 5th largest crowdfunding raise in history.<br /> <br /> Layer, he did a campaign for Kevin Hartington from Shark Tank.<br /> <br /> He did the largest crowdfunding campaign for a docu-drama - Think and Grow Rich. All of which lead to Brandon piloting again - by producing his own TV shows.<br /> King of Crowdfunding<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/02/Brandon-T-Adams-King-of-Crowdfunding-.mp4">http://thenext100days.org/wp-content/uploads/2023/02/Brandon-T-Adams-King-of-Crowdfunding-.mp4</a><br /> <br /> The Road to Success Book<br /> You can get the book Brandon and his wife wrote about their Success tour.<br /> <br /> <a href="https://www.amazon.co.uk/Road-Success-Achieve-Business-Life/dp/1642798738"></a><br /> Success Formula<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/02/Brandon-T-Adams-Success.mp4">http://thenext100days.org/wp-content/uploads/2023/02/Brandon-T-Adams-Success.mp4</a><br /> <br /> &nbsp;<br /> Video Marketing<br /> Brandon's skill is marketing distribution. Watch.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2023/02/Brandon-T-Adams-Video-Marketing.mp4">http://thenext100days.org/wp-content/uploads/2023/02/Brandon-T-Adams-Video-Marketing.mp4</a><br /> <br /> &nbsp;<br /> Contact Brandon<br /> Click image to go to Brandon's website.<br /> <br /> <a href="https://www.brandontadams.com"></a><br /> Brandon T Adams Testimonial for The Next 100 Days Podcast<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/02/Brandon-T-Adams-The-Next-100-Days-Podcast-Testimonial.mp4">http://thenext100days.org/wp-content/uploads/2023/02/Brandon-T-Adams-The-Next-100-Days-Podcast-Testimonial.mp4</a><br /> The Next 100 Days co-hosts…<br /> Graham Arrowsmith<br /> <br /> <br /> Graham runs <a href="https://finelyfettled.co.uk/west-yorkshire-marketing-consultant/">Finely Fettled</a> to help organisations that want to market to affluent and high-net-worth customers.  He also runs <a href="http://meet-professionals.co.uk">Meet Professionals</a>, which is offered to financial advice groups as a white-labelled lead generation and conversion system. Contact Graham on LinkedIn: <a href="https://www.linkedin.#362 – James Bannon & Suraj Tirupati – Start Up Funding#362 – James Bannon & Suraj Tirupati – Start Up Fundinghttp://thenext100days.org/?p=7956Fri, 24 Feb 2023 07:30:07 +010053:19falsefullStart-Up Funding Blueprint<br /> <br /> <br /> James &amp; Suraj share insights for founders looking for start-up funding. They connect founders looking for an investment with an investor network. On top of that, they create materials that help founders create pitch decks to help them fundraise. A big new project is adapting AI to help content creators and consumers summarise and unlock insights from their audio and visual content.<br /> <br /> <br /> How it all Started<br /> James was used to working ridiculously long hours. It was late, actually early, when it dawned on him, rather than listen to podcasts, he'd like to produce content instead.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2023/02/James-Bannon-Start-Up-Blueprint.mp4">http://thenext100days.org/wp-content/uploads/2023/02/James-Bannon-Start-Up-Blueprint.mp4</a><br /> <br /> James had the idea that Suraj and himself would do a podcast based on interviewing founders and investors. Then share with people whilst learning themselves.<br /> Suraj identifies a huge Corporate Escape market<br /> If you are working 9 till 3 am in banking, then maybe, just maybe, you'll be thinking how do I escape this corporate jail!<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2023/02/Suraj-Tirupati-Corprate-Escape-Market.mp4">http://thenext100days.org/wp-content/uploads/2023/02/Suraj-Tirupati-Corprate-Escape-Market.mp4</a><br /> They Mine Nuggets of Information That the Listener Can Action<br /> James wanted the start-up funding podcast to be about actionable insights.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2023/02/James-Bannon-Actionable-Insights.mp4">http://thenext100days.org/wp-content/uploads/2023/02/James-Bannon-Actionable-Insights.mp4</a><br /> <br /> Valuable Insights into Pitch Decks<br /> Common mistakes include<br /> <br /> * not having done market research<br /> * can you prove there is a problem worth solving<br /> * is there a chance of 100x your money?<br /> * are you outlining the market properly?<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2023/02/Suraj-Tirupati-Pitch-Deck-Insight.mp4">http://thenext100days.org/wp-content/uploads/2023/02/Suraj-Tirupati-Pitch-Deck-Insight.mp4</a><br /> <br /> &nbsp;<br /> James &amp; Suraj Provided these Testimonials!<br /> First, we had James say why he enjoyed being on the podcast...<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2023/02/James-Bannon-Testimonial.mp4">http://thenext100days.org/wp-content/uploads/2023/02/James-Bannon-Testimonial.mp4</a><br /> <br /> and then Suraj had his say!<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2023/02/Suraj-Tirupati-Testimonial.mp4">http://thenext100days.org/wp-content/uploads/2023/02/Suraj-Tirupati-Testimonial.mp4</a><br /> <br /> &nbsp;<br /> Their Podcast<br /> Click the image below to go to their site.<br /> <br /> <a href="https://thestartupblueprint.com"></a><br /> <br /> &nbsp;<br /> The Next 100 Days co-hosts…<br /> Graham Arrowsmith<br /> <br /> <br /> Graham runs <a href="https://finelyfettled.co.uk/west-yorkshire-marketing-consultant/">Finely Fettled</a> to help organisations that want to market to affluent and high-net-worth customers.  He also runs <a href="http://meet-professionals.co.uk">Meet Professionals</a>, which is offered to financial advice groups as a white-labelled lead generation and conversion system. Contact Graham on LinkedIn: <a href="https://www.linkedin.com/in/grahamarrowsmith/">Visit Graham's LinkedIn Profile</a> and <a href="graham@finelyfettled.co.uk">by email.</a><br /> Kevin Appleby<br /> <br /> <br /> Kevin specialises in finance transformation and implementing business change. He's the COO of <a href="https://www.growcfo.net">GrowCFO</a>, providing community and CPD-accredited training designed to grow the next generation of finance leaders.#361 – Having a Growth Mindset with Kristian Livolsi#361 – Having a Growth Mindset with Kristian Livolsihttp://thenext100days.org/?p=7931Fri, 17 Feb 2023 07:30:05 +010051:45falsefull<br /> <br /> Growth Mindset expert Kristian Livolsi is this week's guest on The Next 100 Days Podcast. Kristian has in-depth experience with both success and failure in business. He told us he was about to start his 80th enterprise. You'll quickly see his energy, passion, positive attitude and business nouse in this action-packed podcast.<br /> <br /> <br /> How Does Graham Get Away With This?<br /> Usual welcome afforded to an Australian! Kristian seems to be having an issue with his internet connection.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2023/01/How-Does-Graham-Get-Away-With-It-Kristian-Livolsi.mp4">http://thenext100days.org/wp-content/uploads/2023/01/How-Does-Graham-Get-Away-With-It-Kristian-Livolsi.mp4</a><br /> Who is Kristian Livolsi?<br /> Well, he's the guy who'll tell us about the growth mindset.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2023/01/Kristian-Livolsi-The-Growth-Mindset-Guru.mp4">http://thenext100days.org/wp-content/uploads/2023/01/Kristian-Livolsi-The-Growth-Mindset-Guru.mp4</a><br /> He is the Real Deal<br /> Kristian gets hacked off with 'fake' business advisors - you know the ones. They've never run their own businesses!<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2023/01/Kristian-Livolsi-The-Real-Deal.mp4">http://thenext100days.org/wp-content/uploads/2023/01/Kristian-Livolsi-The-Real-Deal.mp4</a><br /> <br /> &nbsp;<br /> <br /> Graham mentioned a previous podcast with Miha Matlievski <a href="http://thenext100days.org/211-miha-matlievski-the-fail-coach">"The Fail Coach"</a>. His story was very moving.<br /> Trouble When You Say the Wrong Thing!<br /> Kristian raised a shed load of money for 66 new start businesses. A bit like playing for his country, I'd say.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2023/01/Kristian-Livolsi-Saying-the-Wrong-Thing.mp4">http://thenext100days.org/wp-content/uploads/2023/01/Kristian-Livolsi-Saying-the-Wrong-Thing.mp4</a><br /> <br /> Experience comes from being a practitioner. From a young age, he had to fight for validation.<br /> Renegade? Who Knows<br /> Kristian suggested you use ChatGPT and punch in write like "Dan Kennedy" you get some awesome copy!<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2023/01/Kristian-Livolsi-ChatGPT-Dan-Kennedy.mp4">http://thenext100days.org/wp-content/uploads/2023/01/Kristian-Livolsi-ChatGPT-Dan-Kennedy.mp4</a><br /> <br /> What's the thing that Kristian has in spades? The right mindset.<br /> Your Attitude and Mindset are Different from Skills<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/01/Kristian-Livolsi-Attitude-Mindset-Are-Different-From-Skills.mp4">http://thenext100days.org/wp-content/uploads/2023/01/Kristian-Livolsi-Attitude-Mindset-Are-Different-From-Skills.mp4</a><br /> Can Kristian Make the Good Great?<br /> Read <a href="https://www.amazon.com/Good-Great-Some-Companies-Others/dp/0066620996">Good to Great</a> by Jim Collins.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2023/01/Kristian-Livolsi-Good-to-great.mp4">http://thenext100days.org/wp-content/uploads/2023/01/Kristian-Livolsi-Good-to-great.mp4</a><br /> How to Contact Kristian Livolsi<br /> Just click on the image below.<br /> <br /> <a href="https://kristianlivolsi.com.au"></a><br /> Growth Mindset Guru Kristian Gave This Testimonial...<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/01/Kristian-Livolsi-Testimonial.mp4">http://thenext100days.org/wp-content/uploads/2023/01/Kristian-Livolsi-Testimonial.mp4</a><br /> The Next 100 Days co-hosts…<br /> Graham Arrowsmith<br /> <br /> <br /> Graham runs <a href="https://finelyfettled.co.uk/west-yorkshire-marketing-consultant/">Finely Fettled</a> to help organisations that want to market to affluent and high-net-worth customers.  He also runs <a href="http://meet-professionals.co.#360 – Paul Murphy – Later Life Finance#360 – Paul Murphy – Later Life Financehttp://thenext100days.org/?p=7915Fri, 10 Feb 2023 07:30:50 +010042:05falsefull<br /> Later Life Finance<br /> Paul Murphy runs Later Life Finance. He explains how lifetime mortgages could be good news for affluent households in later life.<br /> <br /> <br /> An older later life finance demographic<br /> Paul explained that his products appeal to an older demographic. What's important to them is they feel looked after. His products appeal to people 55 or older.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2023/01/Paul-Murphy-Demographic.mp4">http://thenext100days.org/wp-content/uploads/2023/01/Paul-Murphy-Demographic.mp4</a><br /> How does a Lifetime Mortgage work?<br /> You could be paying off the lifetime mortgage for a long time. But, there are ways to limit the cost of doing so.<br /> <br /> The demand for lending in this age group has been driven by interest only mortgages that are maturing from the 1990s. Every year for the next 10 to 15 years there will be 40,000 such policies maturing. The banks have not got an answer to this later life finance issue, because they do not lend over a certain age.<br /> What reasons do people opt for lifetime mortgages?<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/01/Paul-Murphy-Reasons-for-Lifetime-Mortgages.mp4">http://thenext100days.org/wp-content/uploads/2023/01/Paul-Murphy-Reasons-for-Lifetime-Mortgages.mp4</a><br /> <br /> A Worked Example<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/01/Paul-Murphy-Lifetime-Mortgage-Worked-Example.mp4">http://thenext100days.org/wp-content/uploads/2023/01/Paul-Murphy-Lifetime-Mortgage-Worked-Example.mp4</a><br /> <br /> How to Get In Touch with Paul Murphy<br /> <a href="https://later-life-finance.co.uk/contact-us"></a><br /> Paul Murphy Gave This Testimonial<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/01/Paul-Murphy-Testimonial-1.mp4">http://thenext100days.org/wp-content/uploads/2023/01/Paul-Murphy-Testimonial-1.mp4</a><br /> <br /> The Next 100 Days co-hosts…<br /> Graham Arrowsmith<br /> <br /> <br /> Graham runs <a href="https://finelyfettled.co.uk/west-yorkshire-marketing-consultant/">Finely Fettled</a> to help organisations that want to market to affluent and high-net-worth customers.  He also runs <a href="http://meet-professionals.co.uk">Meet Professionals</a>, which is offered to financial advice groups as a white-labelled lead generation and conversion system. Contact Graham on LinkedIn: <a href="https://www.linkedin.com/in/grahamarrowsmith/">Visit Graham's LinkedIn Profile</a> and <a href="graham@finelyfettled.co.uk">by email.</a><br /> Kevin Appleby<br /> <br /> <br /> Kevin specialises in finance transformation and implementing business change. He's the COO of <a href="https://www.growcfo.net">GrowCFO </a>which provide both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on <a href="https://www.linkedin.com/in/kevin-appleby-295417a/">LinkedIn </a>and at <a href="http://www.kevinappleby.com">kevinappleby.com</a>#359 Scaling Up with Kevin Brent#359 Scaling Up with Kevin Brenthttp://thenext100days.org/?p=7887Fri, 03 Feb 2023 07:30:51 +010053:54falsefullScaling Up Businesses<br /> Kevin Brent helps businesses when they are intent on scaling up. He lives in the Lickey Hills, which is about 10 miles south of Birmingham, England's second city. Kevin has had a long and varied background. He started off in the RAF, had a corporate career, did an MBA, joined a management consultancy and later started his own businesses.<br /> <br /> <br /> How Does Graham Get Away With This?<br /> Graham and Kevin have a unique way of welcoming guests to the podcast. It's all about rapport building!<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2023/01/Kevin-Brent-Rapport.mp4">http://thenext100days.org/wp-content/uploads/2023/01/Kevin-Brent-Rapport.mp4</a><br /> BizSmart - Click on their Scaling Up website<br /> <a href="https://www.bizsmart.co.uk"></a><br /> <br /> Click on the image above for their website.<br /> <br /> If You Want to Buy the Book: <a href="https://www.amazon.co.uk/Entrepreneurial-ScaleUp-System-Challenges-Achieving/dp/B0BFBYDNDC/ref=sr_1_1?crid=3U5ZPZWDQ1LCN&amp;keywords=The+Entrepreneurial+ScaleUp+System&amp;qid=1674738454&amp;sprefix=the+entrepreneurial+scaleup+system%2Caps%2C70&amp;sr=8-1">The Entrepreneurial ScaleUp System</a><br /> <br /> <a href="https://www.amazon.co.uk/Entrepreneurial-ScaleUp-System-Challenges-Achieving/dp/B0BFBYDNDC/ref=sr_1_1?crid=3U5ZPZWDQ1LCN&amp;keywords=The+Entrepreneurial+ScaleUp+System&amp;qid=1674738454&amp;sprefix=the+entrepreneurial+scaleup+system%2Caps%2C70&amp;sr=8-1"></a><br /> <br /> The book is a culmination of working with businesses, business owners and the compost of his experience over the years. BizSmart has just passed its 10th anniversary.<br /> Scaling Up - Key Lessons<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/01/Kevin-Brent-Valleys-of-Death.mp4">http://thenext100days.org/wp-content/uploads/2023/01/Kevin-Brent-Valleys-of-Death.mp4</a><br /> <br /> "Valley of Death"<br /> <br /> * Not enough hours in the day<br /> * People not doing what we want them to do<br /> * Cash is disappearing in the business<br /> * Clients coming in the top, but cash isn't coming out the bottom!<br /> <br /> What Type of Clients Does BizSmart Serve?<br /> They all have the same scaling-up challenge. But they're from all sorts of sectors.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2023/01/Kevin-Brent-Board.mp4">http://thenext100days.org/wp-content/uploads/2023/01/Kevin-Brent-Board.mp4</a><br /> <br /> If you want to go fast, go alone. If you want to go far, go together.<br /> <br /> South African Proverb<br /> Scaling Up for Solopreneurs<br /> Kevin asks a great question...<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2023/01/Kevin-Brent-Scale-without-more-people.mp4">http://thenext100days.org/wp-content/uploads/2023/01/Kevin-Brent-Scale-without-more-people.mp4</a><br /> <br /> Then Graham spotted Kevin Brent using the word rhythm quite often. So what was that all about?<br /> Rhythm and habits to help scale up<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/01/Kevin-Brent-Rhythm-Habits.mp4">http://thenext100days.org/wp-content/uploads/2023/01/Kevin-Brent-Rhythm-Habits.mp4</a><br /> <br /> &nbsp;<br /> Kevin Brent Provides This Testimonial For The Next 100 Days Podcast<br /> <a href="http://thenext100days.org/wp-content/uploads/2023/01/Kevin-Brent-Testimonial.mp4">http://thenext100days.org/wp-content/uploads/2023/01/Kevin-Brent-Testimonial.mp4</a><br /> <br /> &nbsp;<br /> The Next 100 Days co-hosts…<br /> Graham Arrowsmith<br /> <br /> <br /> Graham runs <a href="https://finelyfettled.co.uk/west-yorkshire-marketing-consultant/">Finely Fettled</a> to help organisations that want to market to affluent and high-net-worth customers.  He also runs <a href="http://meet-professionals.co.uk">Meet Professionals</a>, which is offered to financial advice groups as a white-labelled lead generation ...#357 Developing Skills and Talents with Paul Collins of SkillsTX#357 Developing Skills and Talents with Paul Collins of SkillsTXhttp://thenext100days.org/?p=7815Fri, 20 Jan 2023 07:31:52 +010053:02falsefullSkills - Talent Experience Platform<br /> Paul Collins can identify your organisations skills and identify where to get the right ones both existing within and from outside. We had a fascinating conversation about skills with Paul. He hails from the <a href="https://www.explorebowland.co.uk/trough-of-bowland/">Trough of Bowland</a> (and before then <a href="https://www.rovers.co.uk">Blackburn</a>), and traded all that for Brisbane, Australia. Even after 20 years, Paul still retains that familiar Lancashire drawl. Sad, really! (Yorkshire Editor).<br /> <br /> <br /> <br /> Paul joins other recent Next 100 Days Alumni from the Brisbane area, <a href="http://thenext100days.org/340-neuroscience-and-business-with-jan-sky-of-brain-potential">Jan Sky</a> and <a href="http://thenext100days.org/332-high-performance-habits-with-holly-smith">Holly Smith</a><br /> <br /> <br /> SkillsTX<br /> What does SkillsTX mean? TX is talent experience. It's about giving people the opportunity to be the best they can be.<br /> <br /> #WeOwnOurSkills<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/12/Paul-Collins-WeOwnOurSkills.mp4">http://thenext100days.org/wp-content/uploads/2022/12/Paul-Collins-WeOwnOurSkills.mp4</a><br /> Why Do Organisations Work With SkillsTX?<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/12/Paul-Collins-Why-Work-With-SkillsTX.mp4">http://thenext100days.org/wp-content/uploads/2022/12/Paul-Collins-Why-Work-With-SkillsTX.mp4</a><br /> <br /> When Elon Musk fired lots of his staff at Twitter, did he do it on job title? Graham doubted whether many of them were technical. Job titles are not skills.<br /> Skills Not Exploited - Need an Inventory<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/12/Paul-Collins-Skills-Not-Exploited.mp4">http://thenext100days.org/wp-content/uploads/2022/12/Paul-Collins-Skills-Not-Exploited.mp4</a><br /> <br /> Bombshell, Graham admits to not doing that much research on guests. Not true, he does a bit, but mostly by listening and building on answers, Kevin and Graham get interesting comments.<br /> 50% Match<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/12/Paul-Collins-50-Match.mp4">http://thenext100days.org/wp-content/uploads/2022/12/Paul-Collins-50-Match.mp4</a><br /> <br /> &nbsp;<br /> How to Find SkillsTX<br /> <a href="https://skillstx.com"></a><br /> Documenting Skills and the Gaps!<br /> SkillsTX uncover people with skills organisations need but didn't know they already had.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/12/Paul-Collins-Document-Your-Skills.mp4">http://thenext100days.org/wp-content/uploads/2022/12/Paul-Collins-Document-Your-Skills.mp4</a><br /> <br /> &nbsp;<br /> Paul Collins Said This About The Next 100 Days Podcast<br /> "Most people don't get it, and you did!"<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/12/Paul-Collins-Testimonial.mp4">http://thenext100days.org/wp-content/uploads/2022/12/Paul-Collins-Testimonial.mp4</a><br /> <br /> &nbsp;<br /> The Next 100 Days co-hosts…<br /> Graham Arrowsmith<br /> <br /> <br /> Graham runs <a href="https://finelyfettled.co.uk/west-yorkshire-marketing-consultant/">Finely Fettled</a> to help organisations that want to market to affluent and high-net-worth customers.  He also runs <a href="http://meet-professionals.co.uk">Meet Professionals</a>, which is offered to financial advice groups as a white-labelled lead generation and conversion system. Contact Graham on LinkedIn: <a href="https://www.linkedin.com/in/grahamarrowsmith/">Visit Graham's LinkedIn Profile</a> and <a href="graham@finelyfettled.co.uk">by email.</a><br /> Kevin Appleby<br /> <br /> <br /> Kevin specialises in finance transformation and implementing business change. He's the COO of <a href="https://www.growcfo.net">GrowCFO </a>which provide both community and CPD-accredited training designed to ...#356 Simplify to Succeed with Garry Mansell#356 Simplify to Succeed with Garry Mansellhttp://thenext100days.org/?p=7737Fri, 13 Jan 2023 07:30:38 +010048:35falsefullSimplify to Succeed<br /> <br /> <br /> Simplify to Succeed is Garry Mansell's first book. Garry lives in Norfolk, but hails from North West London. His football supporting heritage is just weird. His team is QPR, he's spent ages following Norwich City and because his wife loves Arsenal, he has a couple of season tickets there.<br /> <br /> <br /> Get Garry's Book<br /> <a href="https://www.amazon.co.uk/SIMPLIFY-SUCCEED-tricks-insights-business/dp/1839524537/ref=asc_df_1839524537/?tag=googshopuk-21&amp;linkCode=df0&amp;hvadid=570321683974&amp;hvpos=&amp;hvnetw=g&amp;hvrand=6707745483223297513&amp;hvpone=&amp;hvptwo=&amp;hvqmt=&amp;hvdev=c&amp;hvdvcmdl=&amp;hvlocint=&amp;hvlocphy=9041128&amp;hvtargid=pla-1636202884690&amp;psc=1&amp;th=1&amp;asin=B09TTKQC9F&amp;revisionId=9141c55e&amp;format=1&amp;depth=1" rel="https://www.amazon.co.uk/SIMPLIFY-SUCCEED-tricks-insights-business/dp/1839524537/ref=asc_df_1839524537/?tag=googshopuk-21&amp;linkCode=df0&amp;hvadid=570321683974&amp;hvpos=&amp;hvnetw=g&amp;hvrand=6707745483223297513&amp;hvpone=&amp;hvptwo=&amp;hvqmt=&amp;hvdev=c&amp;hvdvcmdl=&amp;hvlocint=&amp;hvlocphy=9041128&amp;hvtargid=pla-1636202884690&amp;psc=1&amp;th=1&amp;asin=B09TTKQC9F&amp;revisionId=9141c55e&amp;format=1&amp;depth=1"></a><br /> What's the Book About?<br /> It distills all the questions he was getting asked by budding entrepreneurs about starting new businesses.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/12/Simplify-to-Succeed-Whats-It-All-About.mp4">http://thenext100days.org/wp-content/uploads/2022/12/Simplify-to-Succeed-Whats-It-All-About.mp4</a><br /> What were the most asked questions about starting a business?<br /> So, we asked Garry about the most asked questions were about:<br /> <br /> * how I get funding<br /> * marketing the new business on a shoestring<br /> * putting together a decent team.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/12/Garry-Mansell-FAQs.mp4">http://thenext100days.org/wp-content/uploads/2022/12/Garry-Mansell-FAQs.mp4</a><br /> Garry Worked for Mars<br /> Mars turned Garry into a professional buyer.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/12/Garry-Mansell-A-Mars-Buyer.mp4">http://thenext100days.org/wp-content/uploads/2022/12/Garry-Mansell-A-Mars-Buyer.mp4</a><br /> It's More Practical Than it is Theory<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/12/Garry-Mansell-Practical-not-Theory.mp4">http://thenext100days.org/wp-content/uploads/2022/12/Garry-Mansell-Practical-not-Theory.mp4</a><br /> Quicker Decisions Than He Got in Corporate<br /> At least make a decision. And you learn from failures.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/12/Garry-Mansell-Allow-Failure.mp4">http://thenext100days.org/wp-content/uploads/2022/12/Garry-Mansell-Allow-Failure.mp4</a><br /> <br /> &nbsp;<br /> Get in touch with Garry Mansell<br /> <a href="https://www.garrymansell.com"></a><br /> Garry Provides this Testimonial<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/12/Garry-Mansell-Testimonial.mp4">http://thenext100days.org/wp-content/uploads/2022/12/Garry-Mansell-Testimonial.mp4</a><br /> <br /> &nbsp;<br /> The Next 100 Days co-hosts…<br /> Graham Arrowsmith<br /> <br /> <br /> Graham runs <a href="https://finelyfettled.co.uk/west-yorkshire-marketing-consultant/">Finely Fettled</a> to help organisations that want to market to affluent and high-net-worth customers.  He also runs <a href="http://meet-professionals.co.uk">Meet Professionals</a> which is being offered to financial advice groups as a white-labelled lead generation and conversion system. Contact Graham on LinkedIn: <a href="https://www.linkedin.com/in/grahamarrowsmith/">Visit Graham's LinkedIn Profile</a> and <a href="graham@finelyfettled.co.uk">by email.</a><br /> Kevin Appleby<br /> <br /> <br /> #355 Corporate Escape Story with Brian O’Neill#355 Corporate Escape Story with Brian O’Neillhttp://thenext100days.org/?p=7790Fri, 06 Jan 2023 07:30:44 +010045:00falsefullBrian's Corporate Escape Story<br /> Brian O'Neill has a corporate escape story worth listening to. It will resonate with many of you. Brian lives around an hour out from Chicago. He's a tall guy, coming in at 6 foot seven inches. He makes everyone look small.<br /> <br /> <br /> <br /> <br /> Chicago Cubs<br /> His wife got Brian to support the Chicago Cubs, a baseball team.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/12/Brian-ONeill-Cubs-v-White-Socks.mp4">http://thenext100days.org/wp-content/uploads/2022/12/Brian-ONeill-Cubs-v-White-Socks.mp4</a><br /> W2<br /> Brian's business in W2 Prison Break, but what is W2? It refers to a corporate job. W2 is a form to file taxes at the end of a year. So, Brian is talking about a corporate escape story.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/12/Brian-ONeill-W2-to-Business-Owner.mp4">http://thenext100days.org/wp-content/uploads/2022/12/Brian-ONeill-W2-to-Business-Owner.mp4</a><br /> <br /> Brian has a free guide for current W2 employees - download the guide:<br /> Big Takeaways in Brian's Corporate Escape Story Guide<br /> <br /> * Avoid distractions. Become singularly focused on one thing.<br /> * Transform your thing. Evaluate where it is you are now. Figure out what lights you up and write it out in great detail.<br /> * Go find someone to help you get the result you're looking for.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/12/Brian-ONeill-Steps-to-take.mp4">http://thenext100days.org/wp-content/uploads/2022/12/Brian-ONeill-Steps-to-take.mp4</a><br /> <br /> Note: Brian's coach is previous guest <a href="http://thenext100days.org/348-property-investing-with-chris-prefontaine-the-smart-real-estate-coach">Chris Prefontaine</a><br /> Asking Questions - Important as a Coach?<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/12/Brian-ONeill-Questioning.mp4">http://thenext100days.org/wp-content/uploads/2022/12/Brian-ONeill-Questioning.mp4</a><br /> When Did Brian Realise He Needed to Escape Corporate<br /> Listen to the full podcast. But, this clip explains why Brian was pushed to leave his high-paying W2 job.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/12/Brian-ONeill-Big-Reason-He-Left-Corporate.mp4">http://thenext100days.org/wp-content/uploads/2022/12/Brian-ONeill-Big-Reason-He-Left-Corporate.mp4</a><br /> <br /> &nbsp;<br /> How to Get in Touch with Brian O'Neill <br /> Just click the image.<br /> <br /> <a href="https://www.w2prisonbreak.com"></a><br /> <br /> &nbsp;<br /> Brian O'Neill Testimonial for The Next 100 Days Podcast<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/12/Brian-ONeill-Testimonial.mp4">http://thenext100days.org/wp-content/uploads/2022/12/Brian-ONeill-Testimonial.mp4</a><br /> <br /> &nbsp;<br /> The Next 100 Days co-hosts…<br /> Graham Arrowsmith<br /> <br /> <br /> Graham runs <a href="https://finelyfettled.co.uk/west-yorkshire-marketing-consultant/">Finely Fettled</a> to help organisations that want to market to affluent and high-net-worth customers.  He also runs <a href="http://meet-professionals.co.uk">Meet Professionals</a> which is being offered to financial advice groups as a white-labelled lead generation and conversion system. Contact Graham on LinkedIn: <a href="https://www.linkedin.com/in/grahamarrowsmith/">Visit Graham's LinkedIn Profile</a> and <a href="graham@finelyfettled.co.uk">by email.</a><br /> Kevin Appleby<br /> <br /> <br /> Kevin specialises in finance transformation and implementing business change. He's the COO of <a href="https://www.growcfo.net">GrowCFO </a>which provide both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on <a href="https://www.linkedin.com/in/kevin-appleby-295417a/">LinkedIn </a>and at <a href="http://www.kevinappleby.com">kevinappleby.#354 – How to be Brilliant with Michael Heppell#354 – How to be Brilliant with Michael Heppellhttp://thenext100days.org/?p=7764Fri, 23 Dec 2022 07:30:44 +010047:09falsefullHow to be Brilliant<br /> Michael Heppell is the author of the best-selling book How To Be Brilliant. Kevin Appleby is a fairly near neighbour in Northumberland and has wanted to attract Michael to the show for some time. Years actually. Their mutual interest in Newcastle United eventually sealed the deal!<br /> <br /> <br /> <br /> Michael Heppell is an international best-selling author of six books and a renowned motivational trainer. He has worked with hundreds of organisations large and small all have the goal of being brilliant.<br /> <br /> <br /> How To Be Brilliant<br /> To buy this book <a href="https://amzn.to/3PP24cT">go here</a><br /> <br /> <br /> The Hoodie<br /> He was wearing a hoodie. That's a jumper with a hood. The hoodie was promoting Michael's Write That Book programme. Apparently, Kevin also owns a hoodie in his attempt to be younger than he really is.Kevin's is identical to one frequently worn by Newcastle United assistant manager Jason Tindall.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/12/Michael-Heppell-Write-That-Book.mp4">http://thenext100days.org/wp-content/uploads/2022/12/Michael-Heppell-Write-That-Book.mp4</a><br /> Publisher or Self-Publish<br /> The Author of How to Be Brilliant, which was published by a publisher, Pearson, advocates for self-publishing.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/12/Michael-Heppell-Publisher-or-Self-Publish.mp4">http://thenext100days.org/wp-content/uploads/2022/12/Michael-Heppell-Publisher-or-Self-Publish.mp4</a><br /> <br /> Michael helps budding authors write, publish and sell their books.<br /> How Good Publishers Work<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/12/Michael-Heppell-Good-Publishers.mp4">http://thenext100days.org/wp-content/uploads/2022/12/Michael-Heppell-Good-Publishers.mp4</a><br /> What Do You Need to Write a Book?<br /> First of all, an excellent idea.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/12/Michael-Heppell-A-Good-Idea.mp4">http://thenext100days.org/wp-content/uploads/2022/12/Michael-Heppell-A-Good-Idea.mp4</a><br /> <br /> Another book by Michael Heppell is <a href="https://www.michaelheppell.com/books/#how-to-have-a-brilliant-life">How to Have a Brilliant Life</a><br /> <br /> <a href="https://www.amazon.co.uk/gp/product/0273761226?creativeASIN=0273761226&amp;linkCode=w01&amp;linkId=&amp;ref_=as_sl_pc_ss_til&amp;tag=wwwmichaelh03-21"></a><br /> What Do You Need to do Now to Have a Brilliant Life<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/12/Michael-Heppell-Brilliant-Life.mp4">http://thenext100days.org/wp-content/uploads/2022/12/Michael-Heppell-Brilliant-Life.mp4</a><br /> Davina McCall<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/12/Michael-Heppell-Davina.mp4">http://thenext100days.org/wp-content/uploads/2022/12/Michael-Heppell-Davina.mp4</a><br /> <br /> Within a few weeks of being coached by Michael, she'd got new management, left Big Brother and moved forward very positively.<br /> <br /> The new manager was Simon Fuller. He managed the Spice Girls and created Brand Beckham.<br /> <br /> Here's how they got together ...<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/12/Michael-Heppell-Davina-Meets-Simon-Fuller.mp4">http://thenext100days.org/wp-content/uploads/2022/12/Michael-Heppell-Davina-Meets-Simon-Fuller.mp4</a><br /> <br /> &nbsp;<br /> Michael Heppell Testimonial<br /> Including Michael's deadpan one-word referral plus his more detailed and complimentary testimonial....<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/12/Michael-Heppell-Testimonial.mp4">http://thenext100days.org/wp-content/uploads/2022/12/Michael-Heppell-Testimonial.mp4</a><br /> The Next 100 Days co-hosts…<br /> Graham Arrowsmith<br /> <br /> <br /> Graham runs <a href="https://finelyfettled.co.#353 The Affluent Dentist with Dr Daniel Wolter#353 The Affluent Dentist with Dr Daniel Wolterhttp://thenext100days.org/?p=7717Fri, 16 Dec 2022 07:30:51 +010049:37falsefull<br /> About Dr Daniel Wolter - The Affluent Dentist<br /> Dr Daniel Wolter is an affluent dentist. His practice is based in Goodyear, Phoenix, Arizona. After 30 years, Dan still seems pleased that people refer to him as Dr Dan Wolter. In fact, he has two doctorates. But, he always introduces himself as Dan Wolter. This podcast will reveal a very astute businessman, a highly skilled dentist, and a great marketer to an affluent community! Fortunately for us, Dan is a way better dentist than the corrupt vote counters in Maricopa County - which is the part of Arizona covering Phoenix and Goodyear.<br /> <br /> <br /> At First, Dan Was a Reluctant Entrepreneur<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/12/Dr-Daniel-Wolter-Reluctant-Entrepreneur.mp4">http://thenext100days.org/wp-content/uploads/2022/12/Dr-Daniel-Wolter-Reluctant-Entrepreneur.mp4</a><br /> <br /> Dan was lucky. He had about a year and a half to plan the opening of his practice. He started reading business and marketing books. And he liked it!<br /> Dan Read Dan Kennedy<br /> Alongside about 200 other business books, Dan Wolter discovered Dan Kennedy. This helped him launch his practice with a schedule of people on day 1. His practice was profitable in the first month and they've grown every year for 17 years.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/12/Dr-Daniel-Wolter-Read-Dan-Kennedy.mp4">http://thenext100days.org/wp-content/uploads/2022/12/Dr-Daniel-Wolter-Read-Dan-Kennedy.mp4</a><br /> A Local Market<br /> Dan picks up 80% of his business from a gated community of around 4,500 affluent households, 7,500 people mainly aged 55 and over.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/12/Dr-Daniel-Wolter-80-of-Business.mp4">http://thenext100days.org/wp-content/uploads/2022/12/Dr-Daniel-Wolter-80-of-Business.mp4</a><br /> Why Did Dan Select Goodyear for His Practice?<br /> Goodyear ranked no1 in Forbes for a place to retire.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/12/Dr-Daniel-Wolter-Why-That-Neighbourhood.mp4">http://thenext100days.org/wp-content/uploads/2022/12/Dr-Daniel-Wolter-Why-That-Neighbourhood.mp4</a><br /> What is Dan's Style of Marketing to the Affluent?<br /> Are you scared yet?<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/12/Dr-Daniel-Wolter-Newsletter-Articles.mp4">http://thenext100days.org/wp-content/uploads/2022/12/Dr-Daniel-Wolter-Newsletter-Articles.mp4</a><br /> Greeting New Clients<br /> To be an affluent dentist you need to understand this. It's simple and devastatingly brilliant.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/12/Dr-Daniel-Wolter-Greeting-New-Clients.mp4">http://thenext100days.org/wp-content/uploads/2022/12/Dr-Daniel-Wolter-Greeting-New-Clients.mp4</a><br /> Dan's Website<br /> Click on the picture to visit Dan's website.<br /> <br /> <a href="https://mda-dentist.com"></a><br /> Dr Dan Gave The Podcast This Testimonial!<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/12/Dr-Daniel-Wolter-Testimonial.mp4">http://thenext100days.org/wp-content/uploads/2022/12/Dr-Daniel-Wolter-Testimonial.mp4</a><br /> <br /> &nbsp;<br /> The Next 100 Days co-hosts…<br /> Graham Arrowsmith<br /> <br /> <br /> Graham runs <a href="https://finelyfettled.co.uk/west-yorkshire-marketing-consultant/">Finely Fettled</a> to help organisations that want to market to affluent and high-net-worth customers.  He also runs <a href="http://meet-professionals.co.uk">Meet Professionals</a>, which is offered to financial advice groups as a white-labelled lead generation and conversion system. Contact Graham on LinkedIn: <a href="https://www.linkedin.com/in/grahamarrowsmith/">Visit Graham's LinkedIn Profile</a> and <a href="graham@finelyfettled.co.uk">by email.</a><br /> Kevin Appleby<br /> <br /> <br /> #352 – Sharon Huckle – The Unstoppable Stylist#352 – Sharon Huckle – The Unstoppable Stylisthttp://thenext100days.org/?p=7685Fri, 09 Dec 2022 07:33:36 +010047:16falsefullWho is The Unstoppable Stylist?<br /> Sharon Huckle is the Unstoppable Stylist. She joins Kevin and Graham on The Next 100 Days Podcast. Graham met Sharon in Orlando Florida at a conference - Graham to see Dan Kennedy and Sharon to see Russell Brunson at <a href="https://www.clickfunnels.com">Click Funnels</a> Funnel Hacking Live. We spoke at 10 am in Canada, and late afternoon in the UK.<br /> <br /> <br /> <br /> <br /> What Does Sharon Do?<br /> Sharon is a serial entrepreneur.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/11/Sharon-Huckle-Serial-Entrepreneur.mp4">http://thenext100days.org/wp-content/uploads/2022/11/Sharon-Huckle-Serial-Entrepreneur.mp4</a><br /> <br /> Her main clientele are ladies, but she also has loyal male clients and kids too. Sharon has run the salon for 20 years! She jokes that for some clients, she has done their hair for BOTH their weddings! She sees it as them having true love for her salon. After all, Sharon has outlasted their first marriage!<br /> Kevin Goes to The Barber Bus in Northumberland<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/11/Sharon-Huckle-Kevins-Barber-Bus.mp4">http://thenext100days.org/wp-content/uploads/2022/11/Sharon-Huckle-Kevins-Barber-Bus.mp4</a><br /> <br /> Just in case you don't understand what a barber bus is...<br /> <br /> <br /> What's Her Secret?<br /> Sharon gets things done. After all, she's the unstoppable stylist. No roadblocks here.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/11/Sharon-Huckle-Her-Secret.mp4">http://thenext100days.org/wp-content/uploads/2022/11/Sharon-Huckle-Her-Secret.mp4</a><br /> Sharon runs the Canadian equivalent of a Car factory!<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/11/Sharon-Huckle-Car-Manufacturer-of-Sorts.mp4">http://thenext100days.org/wp-content/uploads/2022/11/Sharon-Huckle-Car-Manufacturer-of-Sorts.mp4</a><br /> Where did the entrepreneurial drive come from?<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/11/Sharon-Huckle-Inspiration-from.mp4">http://thenext100days.org/wp-content/uploads/2022/11/Sharon-Huckle-Inspiration-from.mp4</a><br /> Graham and Sharon met at Click Funnels Live - What Was it Like for Sharon?<br /> A Rock Concert for Entrepreneurs.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/11/Sharon-Huckle-Click-Funnels-Live.mp4">http://thenext100days.org/wp-content/uploads/2022/11/Sharon-Huckle-Click-Funnels-Live.mp4</a><br /> So, How Does Sharon Help Stylists?<br /> With her programme.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/11/Sharon-Huckle-Helping-Stylists.mp4">http://thenext100days.org/wp-content/uploads/2022/11/Sharon-Huckle-Helping-Stylists.mp4</a><br /> <br /> &nbsp;<br /> Discover The Unstoppable Stylist on the Web!<br /> <a href="https://www.theunstoppablestylist.com"></a><br /> Sharon Huckle provides this testimonial<br /> We made her giggle! And Kevin attacks a guest! You'd never see Graham doing that!!<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/11/Sharon-Huckle-Testimonial-1.mp4">http://thenext100days.org/wp-content/uploads/2022/11/Sharon-Huckle-Testimonial-1.mp4</a><br /> <br /> &nbsp;<br /> The Next 100 Days co-hosts…<br /> Graham Arrowsmith<br /> <br /> <br /> Graham runs <a href="https://finelyfettled.co.uk/west-yorkshire-marketing-consultant/">Finely Fettled</a> to help organisations that want to market to affluent and high-net-worth customers.  He also runs <a href="http://meet-professionals.co.uk">Meet Professionals</a> which is being offered to financial advice groups as a white-labelled lead generation and conversion system. Contact Graham on LinkedIn: <a href="https://www.linkedin.com/in/grahamarrowsmith/">Visit Graham's LinkedIn Profile</a> and <a href="graham@finelyfettled.co.uk">by email.</a><br /> Kevin Appleby<br /> <br /> <br /> #351 – How to Present with Andrea Pacini of Ideas on Stage#351 – How to Present with Andrea Pacini of Ideas on Stagehttp://thenext100days.org/?p=7660Fri, 02 Dec 2022 07:30:21 +010055:04falsefullIdeas on Stage is a business that helps you present better on stage. Italian Andrea Pacini happens to be the lead for the company in the UK. He joins us today for The Next 100 Days Podcast. We were overdue for another look at presenting. I believe the last guest who spoke wholly about this topic was <a href="http://thenext100days.org/122-lee-jackson-get-good-at-presenting">Lee Jackson</a> in 2018!<br /> <br /> <br /> <br /> <br /> SCORE - remember the acronym<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/11/Andrea-Pacini-SCORE.mp4">http://thenext100days.org/wp-content/uploads/2022/11/Andrea-Pacini-SCORE.mp4</a><br /> How Does Andrea Help People?<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/11/Andrea-Pacini-Ideas-on-Stage-Meaning.mp4">http://thenext100days.org/wp-content/uploads/2022/11/Andrea-Pacini-Ideas-on-Stage-Meaning.mp4</a><br /> <br /> They train in body language, voice, gestures, etc. Such as having a good microphone. Both Kevin and I have used microphones. Kevin made the point that your voice sounds better with a good mic.<br /> Online Presentation Setup<br /> The microphone is number 1.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/11/Andrea-Pacini-Online-Presenting.mp4">http://thenext100days.org/wp-content/uploads/2022/11/Andrea-Pacini-Online-Presenting.mp4</a><br /> Marie's Leadership Talk in Finland<br /> Make it relevant.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/11/Andrea-Pacini-Relevance.mp4">http://thenext100days.org/wp-content/uploads/2022/11/Andrea-Pacini-Relevance.mp4</a><br /> <br /> Pitch yourself to TED. Wouldn't it be a great challenge?<br /> How to Connect to the Audience From the Stage<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/11/Andrea-Pacini-One-sentence-one-eye-contact.mp4">http://thenext100days.org/wp-content/uploads/2022/11/Andrea-Pacini-One-sentence-one-eye-contact.mp4</a><br /> <br /> If you look at one person in the audience, then 10 people around them in the audience will think you are looking at them!<br /> <br /> Online, look at the camera. 80% of time, look at camera, 20% look at screen.<br /> Connect to Ideas on Stage<br /> <br /> The Power of Three<br /> Kevin is a big fan of having 3 things to say in a presentation. So is Andrea.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/11/Andrea-Pacini-Power-of-3.mp4">http://thenext100days.org/wp-content/uploads/2022/11/Andrea-Pacini-Power-of-3.mp4</a><br /> <br /> &nbsp;<br /> <br /> There was so much 'how-to' in this episode. Andrea was a true star.<br /> Andrea Presents His Testimonial!<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/11/Andrea-Pacini-Testimonial.mp4">http://thenext100days.org/wp-content/uploads/2022/11/Andrea-Pacini-Testimonial.mp4</a><br /> <br /> &nbsp;<br /> The Next 100 Days co-hosts…<br /> Graham Arrowsmith<br /> <br /> <br /> Graham runs <a href="https://finelyfettled.co.uk/west-yorkshire-marketing-consultant/">Finely Fettled</a> to help organisations that want to market to affluent and high-net-worth customers.  He also runs <a href="http://meet-professionals.co.uk">Meet Professionals</a> which is being offered to financial advice groups as a white-labelled lead generation and conversion system. Contact Graham on LinkedIn: <a href="https://www.linkedin.com/in/grahamarrowsmith/">Visit Graham's LinkedIn Profile</a> and <a href="graham@finelyfettled.co.uk">by email.</a><br /> Kevin Appleby<br /> <br /> <br /> Kevin specialises in finance transformation and implementing business change. He's the COO of <a href="https://www.growcfo.net">GrowCFO </a>which provide both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on <a href="https://www.linkedin.com/in/kevin-appleby-295417a/">LinkedIn </a>and at <a href="http://www.kevinappleby.com">kevinappleby.#350 – Vedat Mizrahi – Fractional Art Investing#350 – Vedat Mizrahi – Fractional Art Investinghttp://thenext100days.org/?p=7636Fri, 25 Nov 2022 07:30:57 +010046:43falsefullFractional Art Investing<br /> <br /> <br /> Vedat Mizrahi is a director of Mintus, fractional art investing experts. They help investors access the high end of the art market, by allowing for fractional ownership of artworks. Graham introduced this 350th episode by referencing other milestone episodes. Here's a quick link back to some of the guests we had on those milestone episodes:<br /> <br /> 50 - <a href="http://thenext100days.org/sell-day-sell-year-dave-dee">Dave Dee</a><br /> 100 - <a href="http://thenext100days.org/lifestyle-design-jeremy-frandsen">Jeremy Frandsen</a><br /> 150 - <a href="http://thenext100days.org/150-nick-dimmock-renewables-investing">Nick Dimmock</a><br /> 200 - <a href="http://thenext100days.org/200-dr-luba-balagova-sochi-film-festival">Dr Luba Balabova</a><br /> 250 - <a href="http://thenext100days.org/250-arjun-sen-customer-karma">Arjun Sen</a><br /> 300 - <a href="http://thenext100days.org/300-kevin-appleby-graham-arrowsmith-review">Kevin &amp; Graham </a><br /> <br /> Well, that's then, and this is now.<br /> <br /> <br /> Mintus<br /> Vedat is the Chief Financial Officer of Mintus. So, prior to that, Vedat worked for a Swiss bank and was an angel investor in Mintus. No surprise, Mintus saw the potential in having Vedat join them. You'll see why as the podcast goes on. He's a very impressive chap! For more on Mintus, and to take advantage of Fractional Art Investing, visit <a href="http://Mintus.com">Mintus.com</a>.<br /> <br /> <a href="https://www.mintus.com"></a><br /> <br /> Vedat told us that Mintus was his 12th early-stage angel investment. He really liked the idea. And that's important because the more you discover about the potential of investing in the art market, and owning a fraction of specific high-end pieces of art, the better it looks!<br /> What Attracted You to Mintus as an Investor?<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/11/Vedat-Mizrahi-What-Attracted-You-to-Mintus.mp4">http://thenext100days.org/wp-content/uploads/2022/11/Vedat-Mizrahi-What-Attracted-You-to-Mintus.mp4</a><br /> <br /> Before Mintus, most HNW Investors really didn't have a prayer of investing in high-end artworks, like is now possible with Andy Warhol and George Condo.<br /> You Were Previously Excluded<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/11/Vedat-Mizrahi-Previously-Excluded.mp4">http://thenext100days.org/wp-content/uploads/2022/11/Vedat-Mizrahi-Previously-Excluded.mp4</a><br /> <br /> Mintus focus on post-war contemporary art. They focus on 40 established artists. You'll have heard of Andy Warhol. And maybe even George Condo.<br /> <br /> See how those two artists have performed since 1986!<br /> <br /> <a href="https://www.mintus.com/join" rel="https://www.mintus.com/join"></a><br /> <br /> <a href="https://www.mintus.com/join" rel="https://www.mintus.com/join"></a><br /> How Does it Work?<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/11/Vedat-Mizrahi-How-it-Works.mp4">http://thenext100days.org/wp-content/uploads/2022/11/Vedat-Mizrahi-How-it-Works.mp4</a><br /> <br /> The 'investment horizon' is 7 years. 80% of the art market is priced in dollars. That is why the costs are presented in dollars.<br /> Less Volatility at Higher Price Points<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/11/Vedat-Mizrahi-Volatility.mp4">http://thenext100days.org/wp-content/uploads/2022/11/Vedat-Mizrahi-Volatility.mp4</a><br /> <br /> Kevin wanted to hang the Warhol in his Northumberland home for a week, to reflect his investment! You have to laugh. Instead, Mintus will send share certificates to those that own part of the artwork.<br /> Processes<br /> Mintus draw in art experts and pour over lots of data to filter the best target returns of 15-20% returns.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/11/Vedat-Mizrahi-Processes-at-Mintus.#349 Mentoring with Susana Serrano-Davey Author of I Wish I Had Known#349 Mentoring with Susana Serrano-Davey Author of I Wish I Had Knownhttp://thenext100days.org/?p=7618Fri, 18 Nov 2022 07:30:19 +010042:07falsefullShe's the author of 'I Wish I Had Known', a consultant and a mentoring expert. Susana had previously joined Kevin Appleby on his "other" podcast, and he thought it was high time she was subjected to The Next 100 Days Podcast treatment.<br /> <br /> <br /> <br /> <br /> It's a Book About Mentoring: "I Wish I Had Known", by Susana<br /> So, what problem does the book, I Wish I Had Known, address?<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/11/Susana-Serrano-Davey-I-Wish-I-Had-Known.mp4">http://thenext100days.org/wp-content/uploads/2022/11/Susana-Serrano-Davey-I-Wish-I-Had-Known.mp4</a><br /> <br /> &nbsp;<br /> What Type of Mentoring Does Susana Provide?<br /> The method of mentoring that Susana uses is part life coach, and part business coach.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/11/Susana-Serrano-Davey-Business-Life-Mentoring.mp4">http://thenext100days.org/wp-content/uploads/2022/11/Susana-Serrano-Davey-Business-Life-Mentoring.mp4</a><br /> <br /> Susana has not coached Kevin Appleby. Where on earth would you start with Kevin? Susana was born in Cadiz and now lives in Marbella. Incredibly, Susana took until age 21 before she came to the UK. And, she has spent 18 years living here.<br /> What about Susana's early career?<br /> So, Kevin asked Susana to elaborate on her early career.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/11/Susana-Serrano-Davey-Early-Life.mp4">http://thenext100days.org/wp-content/uploads/2022/11/Susana-Serrano-Davey-Early-Life.mp4</a><br /> Come on Graham! It's Self Diagnosis!<br /> When you are thinking of mentoring, you have to start somewhere. Here's where Susana starts...<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/11/Susana-Serrano-Davey-Self-Diagnosis.mp4">http://thenext100days.org/wp-content/uploads/2022/11/Susana-Serrano-Davey-Self-Diagnosis.mp4</a><br /> <br /> Sometimes, her clients are just looking for personal growth. She encourages people to step out of the hamster wheel. Susana recognises there is no perfect approach.<br /> The Difference Between Coaching and Mentoring<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/11/Susana-Serrano-Davey-You-May-Not-Like-This.mp4">http://thenext100days.org/wp-content/uploads/2022/11/Susana-Serrano-Davey-You-May-Not-Like-This.mp4</a><br /> <br /> &nbsp;<br /> <br /> &nbsp;<br /> Susana Gave This Testimonial About The Next 100 Days Podcast<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/11/Susana-Serrano-Davey-Testimonial.mp4">http://thenext100days.org/wp-content/uploads/2022/11/Susana-Serrano-Davey-Testimonial.mp4</a><br /> <br /> Susana was a terrific guest and a big thanks to Kevin Appleby for inviting her.<br /> The Next 100 Days co-hosts…<br /> Graham Arrowsmith<br /> <br /> <br /> Graham runs <a href="https://finelyfettled.co.uk/west-yorkshire-marketing-consultant/">Finely Fettled</a> to help organisations that want to market to affluent and high-net-worth customers.  He also runs <a href="http://meet-professionals.co.uk">Meet Professionals</a> which is being offered to financial advice groups as a white-labelled lead generation and conversion system. Contact Graham on LinkedIn: <a href="https://www.linkedin.com/in/grahamarrowsmith/">Visit Graham's LinkedIn Profile</a> and <a href="graham@finelyfettled.co.uk">by email.</a><br /> Kevin Appleby<br /> <br /> <br /> Kevin specialises in finance transformation and implementing business change. He's the COO of <a href="https://www.growcfo.net">GrowCFO </a>which provide both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on <a href="https://www.linkedin.com/in/kevin-appleby-295417a/">LinkedIn </a>and at <a href="http://www.kevinappleby.com">kevinappleby.com</a><br /> <br />#348 Property Investing with Chris Prefontaine, The Smart Real Estate Coach#348 Property Investing with Chris Prefontaine, The Smart Real Estate Coachhttp://thenext100days.org/?p=7592Fri, 11 Nov 2022 07:30:08 +010048:02falsefull<br /> Property investing is something many investors do. Chris Prefontaine runs a business that trains people in a particular form of property investing. Of course, since Chris hails from Newport, Rhode Island, he refers to the property as real estate.<br /> Unbelievably, he trains people in a technique that means they can buy with banks, without money, without personal guarantees. Stay tuned...<br /> <br /> <br /> <br /> This is how to get in touch with Chris Prefontaine and his company <a href="https://smartrealestatecoach.com/?sld=59">Smart Real Estate Coach</a> - click the image below...<br /> <br /> <a href="https://smartrealestatecoach.com/?sld=59 "></a><br /> Why Property Investing as a Money-Making Strategy?<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/11/Chris-Prefontaine-Why-Smart-Real-Estate-Coach.mp4">http://thenext100days.org/wp-content/uploads/2022/11/Chris-Prefontaine-Why-Smart-Real-Estate-Coach.mp4</a><br /> <br /> Coming out of the crash of 2008, Chris evolved a new way of targeting real estate deals that truly sets him apart from others<br /> A Property Investing Strategy to Find Rent-to-Own Buyers<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/11/Chris-Prefontaine-Property-Investing-Strategy.mp4">http://thenext100days.org/wp-content/uploads/2022/11/Chris-Prefontaine-Property-Investing-Strategy.mp4</a><br /> Interest rates - creating more buyers for this model?<br /> Bank of England - "On 3 November 2022, we raised our interest rate (Bank Rate) by 0.75 percentage points. In total, since December last year, we have increased our interest rate from 0.1% to 3%." Rates have similarly been raised in the US by the Federal Reserve.<br /> <br /> <br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/11/Chris-Prefontaine-Rent-to-Buy-Clients.mp4">http://thenext100days.org/wp-content/uploads/2022/11/Chris-Prefontaine-Rent-to-Buy-Clients.mp4</a><br /> Aren't Their Risks with Rent-to-Own Clients<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/11/Chris-Prefontaine-Risks-with-Rent-to-Own.mp4">http://thenext100days.org/wp-content/uploads/2022/11/Chris-Prefontaine-Risks-with-Rent-to-Own.mp4</a><br /> <br /> A buyer who needs time to get eligible for a mortgage - that's their ideal client. They might have cash, and a good job. Everything is in place, but the banks won't afford them a loan now. So they need to rent initially.<br /> Is this the Property Investing Strategy of this time?<br /> In his 31 years, this is the most conducive time for this type of smart real estate strategy.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/11/Chris-Prefontaine-A-Conducive-Market.mp4">http://thenext100days.org/wp-content/uploads/2022/11/Chris-Prefontaine-A-Conducive-Market.mp4</a><br /> Chris Prefontaine Provides This Testimonial for The Next 100 Days Podcast<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/11/Chris-Prefontaine-Testimonial.mp4">http://thenext100days.org/wp-content/uploads/2022/11/Chris-Prefontaine-Testimonial.mp4</a><br /> Have you got it yet?<br /> 3 pay days for Chris Prefontaine's students...<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/11/Chris-Prefontaine-3-Pay-Days.mp4">http://thenext100days.org/wp-content/uploads/2022/11/Chris-Prefontaine-3-Pay-Days.mp4</a><br /> The Next 100 Days co-hosts…<br /> Graham Arrowsmith<br /> <br /> <br /> Graham runs <a href="https://finelyfettled.co.uk/west-yorkshire-marketing-consultant/">Finely Fettled</a> to help organisations that want to market to affluent and high-net-worth customers.  He also runs <a href="http://meet-professionals.co.uk">Meet Professionals</a> which is being offered to financial advice groups as a white-labelled lead generation and conversion system. Contact Graham on LinkedIn: <a href="https://www.linkedin.com/in/grahamarrowsmith/">Visit Graham's LinkedIn Profile</a> and <a href="...#347 Whisky Investing with Ian Logan#347 Whisky Investing with Ian Loganhttp://thenext100days.org/?p=7564Fri, 04 Nov 2022 07:30:20 +010051:20falsefullIan Logan is an expert when it comes to Whisky Investing. He is the Senior Manager, of Whiskies and Hospitality at Duncan Taylor Scotch Whisky Limited, based in Huntly, near Aberdeen Scotland. You are going to love this episode. Ian shares his favourite whiskies, and why The Premier Octave is a great buy (but be quick, there are just 74 bottles, so it is limited) for investors, for a Christmas gift or corporate gift. He even shares advice on how to drink whisky.<br /> <br /> If you wish to one of the few people in the world to buy The Premier Octave, go here: <a href="https://rarewhiskies.thespiritsembassy.com/the-octave-premium">https://rarewhiskies.thespiritsembassy.com/the-octave-premium</a><br /> <br /> <br /> <br /> <br /> Ian Shows How Much He Loves The Premier Octave!<br /> Before we started recording the podcast, Ian shows off The Premier Octave!<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/11/Ian-Logan-One-of-the-74.mp4">http://thenext100days.org/wp-content/uploads/2022/11/Ian-Logan-One-of-the-74.mp4</a><br /> Whisky Investing:  Scottish Highlands Water - Secret Ingredient<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/11/Ian-Logan-Consistent-Water.mp4">http://thenext100days.org/wp-content/uploads/2022/11/Ian-Logan-Consistent-Water.mp4</a><br /> <br /> Ian shared wha makes a good distillery. People. It's the unknown but so so valuable aspect of being a distiller. Of course, Duncan Taylor are bottlers, so their perspective is different. Ian sees himself as a boy when it comes to time served in the Scotch Whisky industry. And he has 35 years service! But, so many people have served the Scotch market for many many years - one person Ian knows has clocked up 68 years in the industry!<br /> The Premier Octave<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/11/Ian-Logan-The-Premier-Octave.mp4">http://thenext100days.org/wp-content/uploads/2022/11/Ian-Logan-The-Premier-Octave.mp4</a><br /> <br /> How does Ian know that The Premier Octave is just right? He said it's in the whisky's sweet spot. The team at Duncan Taylor, nose test it. They just know. Experience I suppose. Anyway, for the investor, the gift giver or the very serious drinker, you are not going to get a finer bottle of The Premier Octave. There are literally just 74 bottles for sale. Each costing £4,800. So, look sharp, they'll soo be gone!<br /> Sir Nick Faldo Endorses The Premier Octave<br /> As Ian said, Sir Nick had a hand in selecting this particular whisky.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/11/Ian-Logan-Wonderful-flavours.mp4">http://thenext100days.org/wp-content/uploads/2022/11/Ian-Logan-Wonderful-flavours.mp4</a><br /> <br /> &nbsp;<br /> Ian Explains The Octogram<br /> Now this was new to me. But, it means that the whisky started life in one cask, then was transferred to another. And because the whisky takes so much of its flavour from the cask, it has evolved into something very very special indeed.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/11/Ian-Logan-Octogram.mp4">http://thenext100days.org/wp-content/uploads/2022/11/Ian-Logan-Octogram.mp4</a><br /> Why You Should Add Water to Whisky<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/11/Ian-Logan-Just-Add-Water.mp4">http://thenext100days.org/wp-content/uploads/2022/11/Ian-Logan-Just-Add-Water.mp4</a><br /> Buy The Premier Octave<br /> Here's the email we are sending to a number of people. If you don't receive that email, no problem. Just click the email image and it will take you to the place where you can secure your very own bottle of this limited release of The Premier Octave.<br /> <br /> Before you do. Ask yourself where were you 31 years ago. What stage of life were you at? How much have you matured since then? Now, just think for a moment, do you truly believe this bottle will be one of the very best bottles of whisky...#346 CEO Entrepreneur with Tamer Shahin#346 CEO Entrepreneur with Tamer Shahinhttp://thenext100days.org/?p=7545Fri, 28 Oct 2022 06:35:05 +010048:25falsefullTamer Shahin is the CEO Entrepreneur<br /> Tamer Shahin created CEO Entrepreneur because he does not want to see business owners struggle, stress, or get stuck. He created CEO Entrepreneur to help business owners, and entrepreneurs get control of their businesses and build the future that they really want.<br /> <br /> <br /> <br /> <br /> A Mechanical Engineering Background<br /> Tamer learnt a lot about education. The system has lost the plot! Despite having a Phd and teaching at Kings College London.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/10/Tamer-Shahin-Mechanical-Engineering.mp4">http://thenext100days.org/wp-content/uploads/2022/10/Tamer-Shahin-Mechanical-Engineering.mp4</a><br /> <br /> &nbsp;<br /> <br /> Engineers are great problem solvers. He's not an engineer now. But, he is a problem solver. Kevin made the point that on his consultancy teams, it was often engineers who ran the show.<br /> Link to the CEO Entrepreneur Website<br /> <br /> Who's it For?<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/10/Tamer-Shahin-Whos-it-For.mp4">http://thenext100days.org/wp-content/uploads/2022/10/Tamer-Shahin-Whos-it-For.mp4</a><br /> The Inspiration<br /> This story is podcast gold. It is a genuinely inspiring story. Hear the full story (and it is worth your time) by listening to the podcast today!<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/10/Tamer-Shahin-Inspiration.mp4">http://thenext100days.org/wp-content/uploads/2022/10/Tamer-Shahin-Inspiration.mp4</a><br /> <br /> &nbsp;<br /> Some Great Advice<br /> Tamer felt bad about the failure he described and finally he found a mentor who helped him.<br /> <br /> Response - Able.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/10/Tamer-Shahin-Dealing-With-Failure.mp4">http://thenext100days.org/wp-content/uploads/2022/10/Tamer-Shahin-Dealing-With-Failure.mp4</a><br /> <br /> &nbsp;<br /> <br /> &nbsp;<br /> Tamer Provides an Amazing Testimonial for The Next 100 Days Podcast<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/10/Tamer-Shahin-CEO-Entrepreneur-Testimonial.mp4">http://thenext100days.org/wp-content/uploads/2022/10/Tamer-Shahin-CEO-Entrepreneur-Testimonial.mp4</a><br /> <br /> &nbsp;<br /> The Next 100 Days co-hosts…<br /> Graham Arrowsmith<br /> <br /> <br /> Graham runs <a href="https://finelyfettled.co.uk/west-yorkshire-marketing-consultant/">Finely Fettled</a> to help organisations that want to market to affluent and high-net-worth customers.  He also runs <a href="http://meet-professionals.co.uk">Meet Professionals</a> which is being offered to financial advice groups as a white-labelled lead generation and conversion system. Contact Graham on LinkedIn: <a href="https://www.linkedin.com/in/grahamarrowsmith/">Visit Graham's LinkedIn Profile</a> and <a href="graham@finelyfettled.co.uk">by email.</a><br /> Kevin Appleby<br /> <br /> <br /> Kevin specialises in finance transformation and implementing business change. He's the COO of <a href="https://www.growcfo.net">GrowCFO </a>which provide both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on <a href="https://www.linkedin.com/in/kevin-appleby-295417a/">LinkedIn </a>and at <a href="http://www.kevinappleby.com">kevinappleby.com</a><br /> <br />#345 Alfie Joey – Public Speaking#345 Alfie Joey – Public Speakinghttp://thenext100days.org/?p=7519Fri, 21 Oct 2022 06:30:34 +010047:39falsefullPublic Speaking with Alfie Joey<br /> Public speaking is the subject matter for this week's podcast. Kevin was salivating about Alfie Joey. After all, he's quite the celebrity in the North East. For around 10 years Alfie has been the voice of breakfast on BBC Newcastle. With passionate listeners, many do not know what he looks like, but they know his voice alright.<br /> <br /> <br /> <br /> Alfie is soon to step away from his job at the BBC and start offering public speaking coaching plus a number of other related offers. He's multi-talented.<br /> <br /> <br /> How to Motivate the Troops in Newcastle in the Morning?<br /> Most observers will probably think folk in Newcastle are at their best, in a skimpy outfit, at night. So, Alfie has all on to raise spirits first think in the morning.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/10/Alfie-Joey-Breakfast-Presenter-on-the-BBC.mp4">http://thenext100days.org/wp-content/uploads/2022/10/Alfie-Joey-Breakfast-Presenter-on-the-BBC.mp4</a><br /> <br /> Alfie's morning show ranks as one of the most listened-to radio shows outside of London. They use <a href="https://www.rajar.co.uk">RAJAR</a> to measure listenership. Alfie, he places a huge amount of focus on every link. He wants to entertain.<br /> He's Interviewed Keir Starmer<br /> Block of wood or really nice. You decide.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/10/Alfie-Joey-Keir-Starmer.mp4">http://thenext100days.org/wp-content/uploads/2022/10/Alfie-Joey-Keir-Starmer.mp4</a><br /> <br /> Alfie is stepping away from the BBC on Halloween 31 October 2022. He's going to star in Robin Hood in pantomime at Customs House, South Shields.<br /> <br /> From mid-January, he'll have an empty diary.<br /> Link to Alfie Joey's TEDx Talk - Changing Lanes<br /> <a href="https://www.ted.com/talks/alfie_joey_changing_lanes"></a><br /> <br /> Click on the image to listen to Alfie's Changing Lanes TED talk.<br /> Public Speaking on Britain's Got Talent<br /> So, Alfie appeared on BGT. The lesson here is:  when the world is watching, you'd better be good.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/10/Alfie-Joey-Britains-Got-Talent.mp4">http://thenext100days.org/wp-content/uploads/2022/10/Alfie-Joey-Britains-Got-Talent.mp4</a><br /> It's a Huge Risk, But Alfie is Energised<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/10/Alfie-Joey-Huge-Risk.mp4">http://thenext100days.org/wp-content/uploads/2022/10/Alfie-Joey-Huge-Risk.mp4</a><br /> Rehearsing and Being Distracted<br /> Alfie tells us a story about allowing space for people to come in.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/10/Alfie-Joey-Rehearsing.mp4">http://thenext100days.org/wp-content/uploads/2022/10/Alfie-Joey-Rehearsing.mp4</a><br /> <br /> &nbsp;<br /> Public Speaking Expert Alfie Joey Gives a Testimonial<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/10/Alfie-Joey-Testimonial.mp4">http://thenext100days.org/wp-content/uploads/2022/10/Alfie-Joey-Testimonial.mp4</a><br /> The Next 100 Days co-hosts…<br /> Graham Arrowsmith<br /> <br /> <br /> Graham runs <a href="https://finelyfettled.co.uk/west-yorkshire-marketing-consultant/">Finely Fettled</a> to help organisations that want to market to affluent and high-net-worth customers.  He also runs <a href="http://meet-professionals.co.uk">Meet Professionals</a> which is being offered to financial advice groups as a white-labelled lead generation and conversion system. Contact Graham on LinkedIn: <a href="https://www.linkedin.com/in/grahamarrowsmith/">Visit Graham's LinkedIn Profile</a> and <a href="graham@finelyfettled.co.uk">by email.</a><br /> Kevin Appleby<br /> <br /> <br /> Kevin specialises in finance transformation and implementing business change. He's the COO of <a href="https://www.growcfo.#344 This Mama Invests with Malu Marsault#344 This Mama Invests with Malu Marsaulthttp://thenext100days.org/?p=7488Fri, 14 Oct 2022 06:30:54 +010044:12falsefullThis Mama Invests is the business that Malu Marsault is creating to help young mums. How should they invest? Well, Malu takes them through a step-by-step programme and shows them what to do to build wealth for themselves. Her focus is on the stock market initially.<br /> <br /> <br /> <br /> <br /> ..And When Malu Scrubs Up, She Looks Amazing!<br /> <br /> What Was Funnel Hacking Live Like?<br /> Malu attended Funnel Hacking Live with Russell Brunson and around 5,000 other entrepreneurs.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/10/Malu-Marsault-FHL-.mp4">http://thenext100days.org/wp-content/uploads/2022/10/Malu-Marsault-FHL-.mp4</a><br /> <br /> The 2 Comma Club: When you build one funnel on Click Funnels and make $1m in the income you receive a 2 Comma Club Award.<br /> <br /> Currently, Malu has a squeeze funnel - you can click on this image and add your name to her list!<br /> <br /> <a href="https://www.thismamainvests.com/optin1649764762516"></a><br /> What is Malu's Ideal Audience for This Mama Invests?<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/10/Malu-Marsault-Ideal-Audience.mp4">http://thenext100days.org/wp-content/uploads/2022/10/Malu-Marsault-Ideal-Audience.mp4</a><br /> <br /> Malu's programme will help young mums learn how to invest in the financial markets.<br /> The Business Logic<br /> Most people do not know how to invest. 65% of her audience are women. The programme is open to both genders. But, Malu's voice will be feminine.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/10/Malu-Marsault-The-Business-Logic.mp4">http://thenext100days.org/wp-content/uploads/2022/10/Malu-Marsault-The-Business-Logic.mp4</a><br /> What is in the This Mama Invests Course?<br /> Kevin asked Malu about her approach to providing content within the course.<br /> <br /> Malu will help you fish for your own fish.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/10/Malu-Marsault-Whats-in-the-This-Mama-Invests-Course.mp4">http://thenext100days.org/wp-content/uploads/2022/10/Malu-Marsault-Whats-in-the-This-Mama-Invests-Course.mp4</a><br /> <br /> What Was Malu's Inspiration at the Beginning?<br /> <br /> Stick with this clip. In her own words, you can really feel the struggle. It's a struggle that many other households will have right now. Take from it.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/10/Malu-Marsault-An-Inspirational-Story.mp4">http://thenext100days.org/wp-content/uploads/2022/10/Malu-Marsault-An-Inspirational-Story.mp4</a><br /> The Four C's<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/10/Malu-Marsault-The-Four-Cs-of-Investing.mp4">http://thenext100days.org/wp-content/uploads/2022/10/Malu-Marsault-The-Four-Cs-of-Investing.mp4</a><br /> <br /> &nbsp;<br /> This Mama Invests founder Malu Gives This Testimonial<br /> Unbelievably, this was Malu's first podcast. We expect This Mama Invests to do very well for her clients so we both think she'll do many more.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/10/Malu-Marsault-Testimonial.mp4">http://thenext100days.org/wp-content/uploads/2022/10/Malu-Marsault-Testimonial.mp4</a><br /> The Next 100 Days co-hosts…<br /> Graham Arrowsmith<br /> <br /> <br /> Graham runs <a href="https://finelyfettled.co.uk/west-yorkshire-marketing-consultant/">Finely Fettled</a> to help organisations that want to market to affluent and high-net-worth customers.  He also runs <a href="http://meet-professionals.co.uk">Meet Professionals</a> which is being offered to financial advice groups as a white-labelled lead generation and conversion system. Contact Graham on LinkedIn: <a href="https://www.linkedin.com/in/grahamarrowsmith/">Visit Graham's LinkedIn Profile</a> and <a href="graham@finelyfettled.co.uk">by email.</a><br /> Kevin Appleby<br /> <br /> <br /> #343 David B Horne – Funded Female Founders#343 David B Horne – Funded Female Foundershttp://thenext100days.org/?p=7468Fri, 07 Oct 2022 06:30:34 +010046:41falsefullFunded Female Founders with David B Horne<br /> Funded Female Founders is the title of David B Horne's latest book and Amazon Best Seller. As we recorded the podcast, his book had just taken the number 1 slot in his category. Well done, David! He explained that the book wasn't the inspiration of a question posed in our first podcast, sadly. But, Kevin and Graham had picked up on the theme that was to become his focus for this book.<br /> <br /> <br /> <br /> <br /> <br /> Here's David proudly showing off his Amazon Best Seller!<br /> <br /> <br /> What was the Inspiration for Funded Female Founders?<br /> Less than 1% of venture capital goes into all female teams looking for funding.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/10/David-B-Horne-Inspiration.mp4">http://thenext100days.org/wp-content/uploads/2022/10/David-B-Horne-Inspiration.mp4</a><br /> <br /> The whole premise of the book is there is disparity in funding new ventures by gender. In 2021, all female teams submitted 5% of pitches for funds and received just 1%.<br /> DECKS to MONEY Ratios By Gender<br /> ALL FEMALE - 5% (1% Money)<br /> MIXED GENDER - 17% (13% Money)<br /> ALL MALE - 78% (86% Money)<br /> The BOOK<br /> Funded Female Founders: How to traverse the uneven playing field and secure funding to grow your business Paperback – 22 Jun. 2022. Just click the image of the book and spend £14.99!<br /> <br /> <br /> The book took David 18 months of researching and writing to complete.<br /> It's a Worldwide Challenge for Female Founders to Get Funding<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/10/David-B-Horne-A-Worldwide-Challenge.mp4">http://thenext100days.org/wp-content/uploads/2022/10/David-B-Horne-A-Worldwide-Challenge.mp4</a><br /> <br /> We discussed <a href="https://www.linkedin.com/in/laurennlewis/">Lauren Lewis, Glassworks London</a><br /> Cognitive Bias<br /> Females, you are going to face more negative questions than men do in pitches. Beware!<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/10/David-B-Horne-Negative-Questioning.mp4">http://thenext100days.org/wp-content/uploads/2022/10/David-B-Horne-Negative-Questioning.mp4</a><br /> From HBR, More Evidence<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/10/David-B-Horne-HBR-Tests.mp4">http://thenext100days.org/wp-content/uploads/2022/10/David-B-Horne-HBR-Tests.mp4</a><br /> David B Horne provides this Testimonial for The Next 100 Days Podcast<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/10/David-B-Horne-Testimonial.mp4">http://thenext100days.org/wp-content/uploads/2022/10/David-B-Horne-Testimonial.mp4</a><br /> <br /> TIP: Your pitch deck should be no more than 12 slides.<br /> <br /> David revealed he is setting up a fund to invest in FEMALE FOUNDERS and NON-WHITE ETHNIC FOUNDERS.<br /> Graham Shows His Neutrality! (Ha! Fat chance!!!)<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/10/David-B-Horne-GRAHAM-IS-NEUTRAL-POLITICALLY.mp4">http://thenext100days.org/wp-content/uploads/2022/10/David-B-Horne-GRAHAM-IS-NEUTRAL-POLITICALLY.mp4</a><br /> The Next 100 Days co-hosts…<br /> Graham Arrowsmith<br /> <br /> <br /> Graham runs <a href="https://finelyfettled.co.uk/west-yorkshire-marketing-consultant/">Finely Fettled</a> to help organisations that want to market to affluent and high-net-worth customers.  He also runs <a href="http://meet-professionals.co.uk">Meet Professionals</a> which is being offered to financial advice groups as a white-labelled lead generation and conversion system. Contact Graham on LinkedIn: <a href="https://www.linkedin.com/in/grahamarrowsmith/">Visit Graham's LinkedIn Profile</a> and <a href="graham@finelyfettled.co.uk">by email.</a><br /> Kevin Appleby<br /> <br /> <br /> Kevin specialises in finance transformation and implementing business change. He's the COO of <a href="https://www.growcfo.#342 Building Wealth and Pensions with Kevin Whelan Founder at Wealthbuilders#342 Building Wealth and Pensions with Kevin Whelan Founder at Wealthbuildershttp://thenext100days.org/?p=7427Fri, 30 Sep 2022 06:30:22 +010042:09falsefullKevin Whelan runs a business called Wealth Builders. Today he shares ways to create recurring income inside and outside any business. We're heading towards troubled times, so advice from one of the leading experts is very timely. Tune into this week's episode of The Next 100 Days and learn from Kevin Whelan.<br /> <br /> <br /> <br /> <br /> Kevin Whelan's Story<br /> Sadly, Kevin Whelan's father died at the young age of 46. Aged 25, Kevin was an economist. He didn't much care for the job. Kevin realised that his father's agency business, finding people to work on North Sea rigs, meant that he had a streak of entrepreneurialism like his father. Just like our Kevin, Kevin Whelan was also from Northumberland AND a Newcastle United fan.<br /> <br /> When his father died, the family went backwards. At 28, he decided he would not trade his time for money ever again. It was his realisation moment.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/09/Kevin-Whelan-Realisation.mp4">http://thenext100days.org/wp-content/uploads/2022/09/Kevin-Whelan-Realisation.mp4</a><br /> [SHOCKER]   95% of the population do not become financially independent<br /> It's worse for business owners. Of the 5 million businesses in the UK, 0.1% will sell for £1m or more. Kevin Whelan became financially independent himself at age 45.<br /> How to Get in Touch with Wealth Builders<br /> Just click this image.<br /> <br /> <a href="https://www.wealthbuilders.co.uk"></a><br /> What YOU Need to Understand<br /> To access the Wealth Builders community, so to speak you need certain attributes and certain realisations, especially about your pension.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/09/Kevin-Whelan-Financially-Independent-in-5-Years.mp4">http://thenext100days.org/wp-content/uploads/2022/09/Kevin-Whelan-Financially-Independent-in-5-Years.mp4</a><br /> <br /> &nbsp;<br /> Build Wealth in an Uncertain World<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/09/Kevin-Whelan-Uncertain-Future.mp4">http://thenext100days.org/wp-content/uploads/2022/09/Kevin-Whelan-Uncertain-Future.mp4</a><br /> <br /> If you do not have predictable recurring income, then you're going to be at the mercy of the Stockmarket. The only predictable aspect of pensions is the fees you pay them.<br /> <br /> What can you do?<br /> <br /> * pay lower fees<br /> * to invest in risk mitigation<br /> * understand you cannot ADD VALUE to the stock market, so learn to build assets where you can add value.<br /> <br /> Such as:<br /> <br /> * a business<br /> * property<br /> * intellectual property<br /> * spotting the right information<br /> <br /> Intellectual Property - What's Yours?<br /> Check Up From the Neck Up! (great phrase!)<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/09/Kevin-Whelan-Intellectual-Property.mp4">http://thenext100days.org/wp-content/uploads/2022/09/Kevin-Whelan-Intellectual-Property.mp4</a><br /> <br /> What are you already great at?<br /> SSAS - Small Self-Administered Scheme<br /> Pay attention to SASS if you are an entrepreneur, with less than 12 people in the scheme.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/09/Kevin-Whelan-Small-Self-Administered-Scheme.mp4">http://thenext100days.org/wp-content/uploads/2022/09/Kevin-Whelan-Small-Self-Administered-Scheme.mp4</a><br /> <br /> &nbsp;<br /> Kevin Whelan Give The Next 100 Days a Testimonial<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/09/Kevin-Whelan-Testimonial.mp4">http://thenext100days.org/wp-content/uploads/2022/09/Kevin-Whelan-Testimonial.mp4</a><br /> <br /> &nbsp;<br /> The Next 100 Days co-hosts…<br /> Graham Arrowsmith<br /> <br /> <br /> Graham runs <a href="https://finelyfettled.co.uk/west-yorkshire-marketing-consultant/">Finely Fettled</a> to help organisations that want to market to affluent ...#341 Utilising an Assessment Quiz with Steve Auchettl#341 Utilising an Assessment Quiz with Steve Auchettlhttp://thenext100days.org/?p=7391Fri, 23 Sep 2022 06:30:37 +010047:28falsefullGet a highly personalised assessment quiz from Steve Auchettl (pronounced O-Cat-ul) to increase sales. Based in Brighton, SMA Digital has racked up over 700 clients with their assessment quizzes. One business mentor client said it had brought her over £100k in revenue. Another client said it was "an easy non-sales start to your sales funnel". Even Kevin Appleby has chosen to work with Steve for a GrowCFO project. Listen to this week's podcast and discover why these assessments can play a big part in your marketing.<br /> <br /> <br /> <br /> <br /> What is an Assessment Quiz?<br /> Steve's company is SMA Digital. They'll make you a quiz, built using quiz software. SMA are a mix of a software company and a marketing company. It's something you can put out there as a no-sales prospect engagement technique.<br /> <br /> Here's Kevin's reason for using Steve's services:<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/09/Kevin-Appleby-GrowCFO-Use-Case-of-Assessment-Quiz.mp4">http://thenext100days.org/wp-content/uploads/2022/09/Kevin-Appleby-GrowCFO-Use-Case-of-Assessment-Quiz.mp4</a><br /> <br /> &nbsp;<br /> <br /> If you want a more sophisticated quiz (like the one Kevin is seeking) Steve sits down with you to figure out your main goals. This will help him shape the type of quiz that'll work well for you. After all, they've done this for loads of clients.<br /> <br /> Steve uses a lot of psychology around how they ask questions. Especially in marketing quizzes. Then, they'll work on what will be sent at the end of the quiz.<br /> It's an Investment in Time<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/09/Steve-Auchettl-Investment-in-Time.mp4">http://thenext100days.org/wp-content/uploads/2022/09/Steve-Auchettl-Investment-in-Time.mp4</a><br /> <br /> Graham said "It sounds like a lead generation dream. Somebody self qualifies and is happy to do so."<br /> <br /> It turns out that this is where SMA Digital came from. Lead Generation. He found that the cost of leas were going up and up.<br /> Are they a Lead Generation Dream?<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/09/Steve-Auchettl-Lead-Generation-Dream.mp4">http://thenext100days.org/wp-content/uploads/2022/09/Steve-Auchettl-Lead-Generation-Dream.mp4</a><br /> <br /> The lead magnet sent as a result of the quiz, is completely personalised. That's the key behind trust building. It's like you really understand me.<br /> <br /> The quiz enables:<br /> <br /> * people to identify where they are at;<br /> * it is curiosity-provoking, meaning they'll want to find out more about you;<br /> * people to find out instantly.<br /> <br /> How is SMA Digital Different?<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/09/Steve-Auchettl-How-are-SMA-Digital-Different-1.mp4">http://thenext100days.org/wp-content/uploads/2022/09/Steve-Auchettl-How-are-SMA-Digital-Different-1.mp4</a><br /> <br /> Very often, Steve recommends that you can use existing media that you are using to direct people towards your quiz. Steve claims that using a quiz on social media like Facebook, will reduce costs and increase conversions. A double win.<br /> <br /> Pop up a QR code for your quiz. Your chance to take the next step with you. It's non salesy. The quiz allows people to self-identify their own issues.<br /> Assessment Quiz Questions<br /> So, how does Steve put together the quiz questions?<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/09/Steve-Auchettl-Emotional-Questions.mp4">http://thenext100days.org/wp-content/uploads/2022/09/Steve-Auchettl-Emotional-Questions.mp4</a><br /> <br /> &nbsp;<br /> Steve Auchettl Gives The Next 100 Days Podcast a Testimonial<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/09/Steve-Auchettl-Testimonial.mp4">http://thenext100days.org/wp-content/uploads/2022/09/Steve-Auchettl-Testimonial.mp4</a><br /> #340 Neuroscience and Business with Jan Sky of Brain Potential#340 Neuroscience and Business with Jan Sky of Brain Potentialhttp://thenext100days.org/?p=7371Fri, 16 Sep 2022 06:30:51 +010047:54falsefullJan Sky has 30 years of experience in business. Recently, Jan developed an interest in neuroscience. This means, what's going on upstairs in the brain? God help, Kevin and Graham! She hails from Queensland Australia and the courses the provides are mostly online. Jan is an experienced Clinical Hypnotherapist, Neuropsychotherapist and Coach.<br /> <br /> <br /> <br /> If you are dealing with anxiety, stress, relationships, and workplace disharmony then Jan is certainly able to help you.  Two years ago, she graduated from University in Applied Neuroscience. She can easily work through behaviour changes to make positive changes in your business.  With coaching and neuroscience, your understanding and ability to move forward will be enhanced.<br /> <br /> <br /> What is Neuroscience?<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/09/Jan-Sky-What-is-Neuroscience.mp4">http://thenext100days.org/wp-content/uploads/2022/09/Jan-Sky-What-is-Neuroscience.mp4</a><br /> <br /> A psychotherapist is a person that studies different subjects relating to behaviour. They then apply their knowledge in a clinical situation. Adding 'near' to the front, just means Jan has an understanding of what's going on in the brain.<br /> <br /> Whilst Jan still performs therapy, she has rather stepped outside of that now by offering a Leadership Programme.<br /> <br /> <a href="https://brainpotential.net/the-program/"></a><br /> <br /> Jan helps leaders understand thrown brain and its potential. In doing so, they'll understand their team better. The outcome of which, is a lot more collaboration and increased productivity.<br /> How Jan Helps Identify Skills Gaps<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/09/Jan-Sky-Identifying-Skills-Gaps.mp4">http://thenext100days.org/wp-content/uploads/2022/09/Jan-Sky-Identifying-Skills-Gaps.mp4</a><br /> <br /> Once the skills gaps are identified in companies or organisations, the solution tends to be to run her main programme. That runs over 8 weeks. One week of group online learning. People reconvene fortnightly. In between, specialised coaches work one on one with the leader.<br /> Are you ignoring your team?<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/09/Jan-Sky-ignoring-your-team.mp4">http://thenext100days.org/wp-content/uploads/2022/09/Jan-Sky-ignoring-your-team.mp4</a><br /> <br /> Often people don't recognise they are getting in the way of peak performance. If the team is not performing, then take a look at the leader.<br /> If so much is on autopilot, how do you change behaviours?<br /> Kevin asked a great question.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/09/Jan-Sky-Leaders-must-change.mp4">http://thenext100days.org/wp-content/uploads/2022/09/Jan-Sky-Leaders-must-change.mp4</a><br /> <br /> Prior to starting the programme, Jan meets the managers.<br /> <br /> Did Graham mention the Fawlty Towers episode with the psychologists? Click on the image to watch the clip on YouTube.<br /> <br /> <a href="https://www.youtube.com/watch?v=51KWytSN8p0"></a><br /> <br /> "We're Quite Normal Down Here in Torquay, You Know!"<br /> <br /> Graham Reveals a Little Man Cleans His Teeth!<br /> You can't take yourself too seriously! Truth: Graham doesn't have a little man that cleans his teeth. ...It's a little woman!<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/09/Jan-Sky-Cleaning-Teeth.mp4">http://thenext100days.org/wp-content/uploads/2022/09/Jan-Sky-Cleaning-Teeth.mp4</a><br /> <br /> The brain doesn't mature until we reach 25 years old, The trick is to keep learning NEW things. Create new neural pathways in your brain.<br /> Contact Jan Sky<br /> Click on the image.<br /> <br /> <a href="https://brainpotential.net"></a><br /> Jan Sky Provides a Testimonial for The Next 100 Days Podcast<br /> <a href="http://thenext100days.#339 Latest Deals with Chief Bargain Hunter, Tom Church#339 Latest Deals with Chief Bargain Hunter, Tom Churchhttp://thenext100days.org/?p=7346Fri, 09 Sep 2022 06:30:10 +010056:37falsefullTom Church founded Latest Deals as a community to sniff out the best deals in the UK. Two friends and Tom started the business when they couldn't find a money-off coupon to offset the price of a Brazilian steak dinner. That must have been devastating for them! But, Tom considered this a real opportunity to make a difference. Most of the competing deals sites were focused on men, Latest Deals turned to women.<br /> <br /> <br /> <br /> <br /> The Original Story<br /> Graham asked Tom what the business is about and what it does for people.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/08/Tom-Church-Origin-Story.mp4">http://thenext100days.org/wp-content/uploads/2022/08/Tom-Church-Origin-Story.mp4</a><br /> <br /> Tom's community has grown to 2.5 million members. Demographically, their members are 21 to 65+, mostly female.<br /> Britain's Sexiest Man Targets Females Shocker!<br /> Tom took the ribbing in good part. They did target females for differentiation. Tom tricked Google into them believing he's <a href="https://tomchurch.co.uk//how-i-tricked-google-into-believing-im-britains-sexiest-man/">Britain's Sexiest Man</a> (everyone in the know, knows that it's Kevin really).<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/08/Tom-Church-Targeting-Females.mp4">http://thenext100days.org/wp-content/uploads/2022/08/Tom-Church-Targeting-Females.mp4</a><br /> <br /> More about Latestdeals.co.uk<br /> <br /> <a href="https://www.latestdeals.co.uk"></a><br /> <br /> It's just like a shop, but when you look closely one thing is at Amazon, another is at Argos and another at eBay, etc. Latest Deals makes money by affiliate marketing. That means if someone clicks on the All-New Fire 7 Tablet from Amazon and buys it, Tom's firm will make money.<br /> <br /> What is allowed on the site has to be products at the best prices on the market.<br /> <br /> "It's a community site for passionate bargain hunters."<br /> <br /> With Energy Costs Going Through The Roof, Does Tom Expect a Huge Increase in Members?<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/08/Tom-Church-Energy-Costs-and-Membership.mp4">http://thenext100days.org/wp-content/uploads/2022/08/Tom-Church-Energy-Costs-and-Membership.mp4</a><br /> <br /> Tom and his two partners all agreed to set aside income payments for 6 months when they started the venture. After 3 months they were just profitable. Now they employ 30+ staff.<br /> <br /> So what was his secret sauce?<br /> Partnering<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/08/Tom-Church-Partnering.mp4">http://thenext100days.org/wp-content/uploads/2022/08/Tom-Church-Partnering.mp4</a><br /> <br /> Tom mentioned Google Shopping. I think they are using the URL froogle.com, but click on this image and it'll take you there if you haven't checked the site out yet.<br /> <br /> <a href="https://shopping.google.com/"></a><br /> <br /> Kevin asked the question - how do you know it's the best deal or a good deal? They check. On Amazon, Google etc. They also rely on their community for moderation. Members can get points for pointing out chinks in these deals (like added postage).<br /> Is the future all about the App?<br /> One of the challenges for Latest Deals has been distribution channels.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/08/Tom-Church-Will-the-App-Be-The-Future.mp4">http://thenext100days.org/wp-content/uploads/2022/08/Tom-Church-Will-the-App-Be-The-Future.mp4</a><br /> Tom shares useful information about affiliate marketing<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/08/Tom-Church-Affliliate-Marketing.mp4">http://thenext100days.org/wp-content/uploads/2022/08/Tom-Church-Affliliate-Marketing.mp4</a><br /> <br /> Those AFFILIATE NETWORK links:<br /> <br /> <a href="https://www.awin.com/gb">Affiliate Window</a><br /> <br /> <a href="https://www.#338 Imposter Syndrome with Clare Josa#338 Imposter Syndrome with Clare Josahttp://thenext100days.org/?p=7326Fri, 02 Sep 2022 06:30:17 +010042:19falsefull<br /> <br /> Imposter syndrome expert Clare Josa joins the podcast this week. The first thing to mention about Clare is how you pronounce her surname. Yosa, Not Josa. Now we've got that bit right, we need to understand what it is.<br /> <br /> If you want a research-backed assessment of your IMPOSTER SYNDROME, then Clare has made available a personalised action plan, which will take less than 5 minutes. Go here:<br /> Here's the link for the scorecard I mentioned. I think your audience might find it really useful. It gives them a research-backed assessment of their Imposter Syndrome risk level and a personalised action plan, all in under five minutes:<br /> <br /> <a href="https://www.clarejosa.com/next100days/" target="_blank" rel="noopener noreferrer">https://www.clarejosa.com/next100days/</a><br /> <br /> What is it?<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/08/Clare-Josa-What-is-Imposter-Syndrome.mp4">http://thenext100days.org/wp-content/uploads/2022/08/Clare-Josa-What-is-Imposter-Syndrome.mp4</a><br /> <br /> Imposter syndrome is loosely defined as doubting your abilities and feeling like a fraud. It disproportionately affects high-achieving people, who find it difficult to accept their accomplishments.<br /> An example in a Board Meeting<br /> 62% of corporate employees struggle with it.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/08/Clare-Josa-Example-of-Imposter-Syndrome-in-a-Board-Room.mp4">http://thenext100days.org/wp-content/uploads/2022/08/Clare-Josa-Example-of-Imposter-Syndrome-in-a-Board-Room.mp4</a><br /> <br /> Kevin said he can back up Clare's research. In his work with GrowCFO, they suffer from a lack of confidence and I.S. Clare says there are trigger points. Like being promoted into a C-Suite position. Either people cope or they step back.<br /> <br /> This syndrome has gotten worse due to social media (add it to the long list...)<br /> Social Media Impact<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/08/Clare-Josa-Social-Media-Impact.mp4">http://thenext100days.org/wp-content/uploads/2022/08/Clare-Josa-Social-Media-Impact.mp4</a><br /> <br /> The problem with social media is what you see is the best bits of the best bits of everyone else! The algorithm facilitates the impact IS can have.<br /> <br /> So, don't compare yourself with a refined Kevin Appleby video. You'll never reach his dizzyingly high standards. :)<br /> High Achievers - Watch Out!<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/08/Clare-Josa-High-Achievers.mp4">http://thenext100days.org/wp-content/uploads/2022/08/Clare-Josa-High-Achievers.mp4</a><br /> What should you do to cope with Imposter Syndrome?<br /> Clare mentioned bridging the gap strategies. Compensating for IS really. THAT doesn't work.<br /> <br /> Examples,<br /> <br /> * I'm going to toughen up,<br /> * Push on through,<br /> * Pretend it's okay,<br /> * I'm going to put on a persona.<br /> <br /> That can work short-term but at a huge personal cost. In this clip, Clare explains what you should do.<br /> <br /> Start by PRESSING PAUSE.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/08/Clare-Josa-How-to-Address-Imposter-Syndrome.mp4">http://thenext100days.org/wp-content/uploads/2022/08/Clare-Josa-How-to-Address-Imposter-Syndrome.mp4</a><br /> <br /> A big trigger point is going from managing to leading. Now it's about strategy and being visible. You set the direction, rather than collaborating with others. This is a big identity and skillset shift. Most people don't get trained.<br /> Clare teaches by working on the body.<br /> It's not talking therapy. The last thing you want is the go through all the bad stuff that got them to their place of strife.<br /> <br /> Connect with what happens to the body before they set sabotage. The solution is all about tapping the meridian points on the body.<br /> #337 Podcasting with Tom Schwab of Interview Valet#337 Podcasting with Tom Schwab of Interview Valethttp://thenext100days.org/?p=7308Fri, 26 Aug 2022 06:30:02 +010048:54falsefullTom Schwab is a podcasting expert. He runs Interview Valet to help people get on podcasts. His knowledge of podcasts is extensive, as we find out in this podcast. Tom resides in Michigan, United States.<br /> <br /> <br /> <br /> You are only 100 days away from being a guest on a podcast. Probably a lot sooner. But, with Tom's help, he'll fit you into the podcasts that will enhance your profile and business. Just like we're doing for his services in today's episode!<br /> <br /> An early recommendation to Kevin Appleby and I is an AI recording solution called <a href="https://fireflies.ai">fireflies.ai</a>. This records and transcribes your podcast so the text can be added to the show notes page. Coming soon to The Next 100 Days Podcast.<br /> <br /> <br /> How Typical of Podcasts are The Next 100 Days?<br /> Well, it seems we are fairly rare. Tom calls Kevin and I 'original gangsters'! Or is it really "old gits"<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/08/Tom-Schwab-How-Typical-are-We.mp4">http://thenext100days.org/wp-content/uploads/2022/08/Tom-Schwab-How-Typical-are-We.mp4</a><br /> <br /> Tom's background is inbound marketing. So, in 2014, he started looking at podcasting. Back then, one of the tricks they used was guest blogging. You'd do this to 'get your name out there'. Tom recognised that you can use podcast interviews LIKE guest blogs. These podcasts worked so great, Tom thought it was just a fluke!<br /> Talk to the Right Audience<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/08/Tom-Schwab-Right-Audience.mp4">http://thenext100days.org/wp-content/uploads/2022/08/Tom-Schwab-Right-Audience.mp4</a><br /> <br /> Kevin made the point that every week we get downloads from our very early episodes. Tom builds on this and explains that some of his clients use podcast guesting just for the SEO value. Tom points out that the first person who brought that to his attention is:<br /> <br /> QuHarrison Terry - find him here: <a href="https://quharrison.com">https://quharrison.com</a><br /> <br /> Over the last 8 years, Tom has helped over 1,000 different people get onto podcasts. Hi audience includes:<br /> <br /> * non-fiction authors<br /> * coaches<br /> * consultants<br /> * brands ready to launch, but feel like obscurity is their biggest problem.<br /> <br /> Is it Safe to Go on a Podcast?<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/08/Tom-Schwab-Wrong-Podcast-Can-Kill-Deals.mp4">http://thenext100days.org/wp-content/uploads/2022/08/Tom-Schwab-Wrong-Podcast-Can-Kill-Deals.mp4</a><br /> <br /> No one wants to listen to the same 10 questions, repeated. It's just not interesting. Kevin and Graham are all about having conversations.<br /> <br /> If you get a guest from Interview Valet, the guest is committed to promoting the show. But, Interview Valet does not pay podcast hosts. His business model is more like a PR agency. Getting people exposure through podcasting.<br /> <br /> Don't do MORE interviews, but do MORE with the interviews. Do no more than one interview a week.<br /> <br /> One of our previous guests did do 200+ interviews as a podcast host with chief executives. It was Steven Haggerty - <a href="http://thenext100days.org/308-steven-haggerty-lead-generation">listen to his podcast here:</a><br /> 3 Things Podcasts Get Wrong<br /> Tom shares the 3 things podcasts get wrong.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/08/Tom-Schwab-3-Things-Podcasters-Get-Wrong.mp4">http://thenext100days.org/wp-content/uploads/2022/08/Tom-Schwab-3-Things-Podcasters-Get-Wrong.mp4</a><br /> <br /> Where to Find Podcasting Expert Tom Schwab<br /> Click on image:<br /> <br /> <a href="https://interviewvalet.com"></a><br /> Podcasting expert Tom Schwab gives The Next 100 Days a Testimonial<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/08/Tom-Schwab-N100D-Testimonial.#336 Net Zero Investing with James Parritt from VitParr#336 Net Zero Investing with James Parritt from VitParrhttp://thenext100days.org/?p=7243Fri, 19 Aug 2022 06:30:59 +010050:50falsefullIf you are an investor, seeking great returns and low risk, then consider net zero investing. Our guest on this podcast is James Parritt, who is soon launching a net zero investment fund. Net Zero is a topic that comes up as often as inflation and growth. Will we achieve the target set for net zero?<br /> <br /> <br /> <br /> <br /> Why is net zero carbon important?<br /> There is a lot of talk about sustainability and net zero emissions lately. But what does this mean for the future of our planet? And why is it so important that we achieve net zero emissions by 2050? In this episode, we will discuss the importance of achieving net zero emissions and how a massive investment in net zero technology can help create a sustainable future for our planet.<br /> <br /> The world is facing an existential crisis. Climate change is real and it is happening right now. We are already seeing the effects of climate change with more extreme weather events, rising sea levels, and dwindling resources. If we do not take action to reduce our emissions and achieve net zero emissions by 2050, the consequences will be catastrophic.<br /> <br /> Achieving net zero emissions by 2050 is essential for a sustainable future. We need to invest in renewable energy, green infrastructure, and clean technology. This will create jobs, grow the economy, and reduce our reliance on fossil fuels. It is a win-win for the environment and the economy.<br /> <br /> The time to act is now. We need to make the switch to clean energy and green infrastructure. We need to do our part to reduce our emissions and create a sustainable future for our planet. Net zero emissions by 2050 is essential for a sustainable future.<br /> <br /> The strategy commits the UK to slash emissions of the greenhouse gases that are warming the planet to reach 'net zero' emissions by 2050.<br /> What does net zero mean?<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/08/James-Parritt-What-is-Net-Zero.mp4">http://thenext100days.org/wp-content/uploads/2022/08/James-Parritt-What-is-Net-Zero.mp4</a><br /> <br /> James explained that there are big carbon capture projects happening all over the UK. Such as <a href="https://www.shell.co.uk/sustainability/reporting/_jcr_content/par/textimage.stream/1647449300180/a782a36a6e15802cb6f8fa405de8dab706c88bbb/jackdaw-environmental-statement-d-february-twenty-two.pdf">Project Jackdaw</a>, operated by Shell. They'll use pipes to capture the gas they burn. Once captured they hope to transform the gas into molecules and create hydrocarbons.<br /> Isn't Net Zero Causing People to Worry?<br /> James mentioned Al Gore - the movie was called <a href="https://algore.com/library/an-inconvenient-truth-dvd">An Inconvenient Truth</a>.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/08/James-Parritt-Net-Zero-Worry.mp4">http://thenext100days.org/wp-content/uploads/2022/08/James-Parritt-Net-Zero-Worry.mp4</a><br /> <br /> Kevin recalled the campaign in 1973 called "Plant a Tree in 73".<br /> <br /> We have an exclusive photo featuring Kevin doing his bit. Isn't that Kevin furthest on the right?<br /> <br /> Credit: Isle of White County Press, The Ventilator<br /> How Much Will The World Need to Spend to Get to Net Zero in 2050?<br /> Here's what came up in Google - Source McKinsey:<br /> When it comes to cutting emissions, it will cost an awful lot to make a little. The global effort to hit net zero by 2050 will cost $275 trillion in spending on physical assets, ranging from wind farms to electric cars and better-built houses, according to global consultancy McKinsey. 25 Jan 2022<br /> It doesn't take a rocket scientist to figure out that that amount of money is going to create a huge net zero investing opportunity for investors. This is why James Parritt is set to launch a pure Net Zero Investment Fund later this year.<br /> Net Zero Investment Fund<br /> <a href="http://thenext100days.#335 – Generating Leads on YouTube with Simon Young#335 – Generating Leads on YouTube with Simon Younghttp://thenext100days.org/?p=7224Fri, 12 Aug 2022 06:30:09 +010056:22falsefull<br /> YouTube Explained by Simon Young<br /> Simon Young is one of the leading experts with YouTube in the UK. <a href="https://www.richschefren.com">Rich Schefren</a>, who some call the Guru's Guru when it comes to online business, is Simon's mate. He also has a website with a single-character domain name. You can find out more about Simon and his services at <a href="https://s.media">s.media</a>.<br /> <br /> <br /> Kevin said he'd 'dabbled' with YouTube<br /> And that's the problem, Simon says.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/08/Simon-Young-YouTube-Dabbled.mp4">http://thenext100days.org/wp-content/uploads/2022/08/Simon-Young-YouTube-Dabbled.mp4</a><br /> YouTube - the hard part - Getting an Audience<br /> Graham said we'd like to know more about using YouTube, but it's where do you start. Simon told us to start with the hard part. And that's your audience.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/08/Simon-Young-Start-with-Your-Audience.mp4">http://thenext100days.org/wp-content/uploads/2022/08/Simon-Young-Start-with-Your-Audience.mp4</a><br /> <br /> So, if you only have 30 or 40 views, can you tell who it is that actually watched the video? Simon says, no. Google knows, of course. But the data is theirs to trade, and for a bunch of reasons, they're not about to provide you with that. Imagine, though how incentivised you'd be if you could profile those people and draw a straight line to a load more people like them.<br /> <br /> Instead, if you can specify who the perfect audience is for your services, then Google/YouTube will send your communications to them.<br /> How Do I Use YouTube?<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/08/Simon-Young-How-to-Use-YouTube.mp4">http://thenext100days.org/wp-content/uploads/2022/08/Simon-Young-How-to-Use-YouTube.mp4</a><br /> <br /> This process gets you to a place where you can weed out the people you don't want. Let's face it, you don't want to spend money on the wrong audience. So, in the first 30 seconds of your video, you want to repel as well as attract!<br /> <br /> Simon advises you to test. Test and test again!<br /> Mortgage Broker example<br /> Simon explains the repel statement, then after the 30 seconds go into a case study based on your audience. So they feel part of the story. Take them on a journey and then you can make different videos for separate parts of the audience that viewed the video.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/08/Simon-Young-Attract-and-Repel-in-The-First-30-Seconds.mp4">http://thenext100days.org/wp-content/uploads/2022/08/Simon-Young-Attract-and-Repel-in-The-First-30-Seconds.mp4</a><br /> <br /> Google's AI learns from you as an advertiser telling them that you got a conversion. The cost per conversion will be high initially, but over time, with more tests, the cost per conversion will drop. It takes 3 months to learn. And the budget is instrumental too. Spending £500 per day, will get you success quicker than £5 per day.<br /> Setting Conversions<br /> Simon stresses that you salami slice the process of conversion up. Watch.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/08/Simon-Young-Conversions-.mp4">http://thenext100days.org/wp-content/uploads/2022/08/Simon-Young-Conversions-.mp4</a><br /> <br /> There is lots more to digest from this podcast with Simon.<br /> <br /> If you want to contact s.media, click this image:<br /> <br /> <a href="https://s.media/contact-us/"></a><br /> Testimonial for The Next 100 Days Podcast<br /> Simon Young provides this testimonial for The Next 100 Days Podcast.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/08/Simon-Young-Testimonial.mp4">http://thenext100days.org/wp-content/uploads/2022/08/Simon-Young-Testimonial.mp4</a><br /> <br /> &nbsp;<br /> The Next 100 Days co-hosts…<br /> #334 Being a Storyteller with Shannon Peel#334 Being a Storyteller with Shannon Peelhttp://thenext100days.org/?p=7193Fri, 05 Aug 2022 06:30:55 +010001:00:20falsefull<br /> <br /> Shannon Peel is a storyteller. She lives in Vancouver, Canada. When we recorded this podcast, Shannon was sweltering in - believe it or not - 7 am sunshine. With a name like Peel, you'd think she was related to a famous London-based policeman. Sir Robert Peel. Chances are she was. And what a story that is. The thing about her name though, is she uses it, relentlessly.<br /> <br /> Check out her website:<br /> <br /> MarketAPeel - <a href="https://www.marketapeel.agency/digital-magazine-newsstand">https://www.marketapeel.agency/digital-magazine-newsstand</a><br /> <br /> She also has, BrandAPeel, UnPeeled, MemberAPeel, and LifeUnPeeled - you get the picture.<br /> <br /> <br /> <br /> Anyway, let's get started...<br /> <br /> <br /> So is Vancouver on the same latitude as Scotland? (Wrong again, Graham!)<br /> <br /> <br /> Peel is both noun and a verb.<br /> What Makes Shannon Who She is?<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/07/Shannon-Peel-Who-she-is.mp4">http://thenext100days.org/wp-content/uploads/2022/07/Shannon-Peel-Who-she-is.mp4</a><br /> <br /> Have you got someone in your house who is always one Google search away from knowing more *than you) about the thing you're watching?<br /> <br /> For Shannon, it is professional curiosity. Shannon says we all have lots of stories. But she knows when people are getting it entirely wrong. Like, with pitches. Founders eager to get their hands on investor money will gush out everything.<br /> <br /> Here's how Shannon can help. Ask yourself what is it you are really trying to say.<br /> <br /> * Start with WHO IS YOUR AUDIENCE and what they are interested in.<br /> * THEN craft the story.<br /> <br /> It can be a personal brand story or a business brand story.<br /> Is it Easy for Tech People to OVERCOME Themselves be storytellers?<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/07/Shannon-Peel-How-Tech-People-Overcome-Themselves.mp4">http://thenext100days.org/wp-content/uploads/2022/07/Shannon-Peel-How-Tech-People-Overcome-Themselves.mp4</a><br /> <br /> Graham mentioned, "Story Click" - that moment in a film where you get it. You can see the future, or you think you can.<br /> We Make Decisions Rapidly<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/07/Shannon-Peel-We-Make-Decisions-Rapidly.mp4">http://thenext100days.org/wp-content/uploads/2022/07/Shannon-Peel-We-Make-Decisions-Rapidly.mp4</a><br /> <br /> On LinkedIn, Shannon helps people tell their stories better. This attracts the right audience and repels those who are uninterested. Kevin had made the comment that he gets frustrated by LinkedIn Bombers, who carpet bomb people without a thought for relationship.<br /> LinkedIn Relationship Builders Want a Different Experience<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/07/Shannon-Peel-LinkedIn-Business.mp4">http://thenext100days.org/wp-content/uploads/2022/07/Shannon-Peel-LinkedIn-Business.mp4</a><br /> <br /> Shannon helped Graham with ideas about targeting affluent investors.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/07/Shannon-Peel-Affluent-Investors.mp4">http://thenext100days.org/wp-content/uploads/2022/07/Shannon-Peel-Affluent-Investors.mp4</a><br /> <br /> &nbsp;<br /> What Tips Does Shannon Share With Us?<br /> Figure out your top 5 core values.<br /> <br /> Shannon told us about a workbook that you can use to understand your VALUES. Go here: <a href="https://www.marketapeel.agency/values-based-brand-story">https://www.marketapeel.agency/values-based-brand-story</a><br /> Discover More About Shannon Peel<br /> Click on this image and find out more.<br /> <br /> <a href="https://www.shannonpeel.com"></a><br /> Shannon Peel's Testimonial for The Next 100 Days Podcast<br /> Shannon was very complimentary about the thing we've got going on. After almost 7 years,#333 Coaching Graduates to Win Their First Job with Chris Davies#333 Coaching Graduates to Win Their First Job with Chris Davieshttp://thenext100days.org/?p=7161Fri, 29 Jul 2022 06:30:20 +010001:01:05falsefullAre you a parent of a graduate who is searching for a job? If that search is proving less than fruitful then this week's Next 100 Days podcast guest Chris Davies has something just for you. Chris Davies runs the UK's leading graduate coaching company based in Westminster, London. It's called <a href="https://graduatecoach.co.uk">Graduate Coach</a>. To date, they've helped over 5,000 students land graduate level jobs with expert coaching. If you are here on this page now, and have recent graduates still searching for the job they really want, pay attention!<br /> <br /> Kevin Appleby was especially welcoming to Chris, as he hails from North Shields. In other words, a Geordie, Newcastle United supporter like himself. What can you do? Well, we barely touched this as the topic itself was so very engaging.<br /> GET 10% OFF Graduate Coach - USE DISCOUNT CODE:  NHD<br /> <br /> <br /> &nbsp;<br /> <br /> <br /> Firstly, a big mistake in his Graduate Coaching business!<br /> Chris admits that it took him some two years for it to dawn on him that he was targeting the wrong audience! It's all about parents, not students!<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/07/Chris-Davies-Its-The-Parents.mp4">http://thenext100days.org/wp-content/uploads/2022/07/Chris-Davies-Its-The-Parents.mp4</a><br /> <br /> Chris noted that 93% of every student attending his last throw of the dice exhibition was accompanied by a parent. What a revelation! No longer would Chris focus his primary approach at students, but at parents. Follow the money, they say. You could say, follow the decision-making.<br /> A Graduate never realises why they'll never get a job. They've always got a reason.<br /> Then Chris oriented his business toward parents. 8 years he has 150 five star reviews, he's written 2 books and guarantee what we do.<br /> 70% of Introductions Come From Recommendations<br /> Chris told us that 30% of his business comes from a SEO powered website!<br /> <br /> <a href="https://graduatecoach.co.uk"></a><br /> <br /> But, parents will stop at nothing to help their kids.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/07/Chris-Davies-Parents-Stop-At-Nothing-to-Help.mp4">http://thenext100days.org/wp-content/uploads/2022/07/Chris-Davies-Parents-Stop-At-Nothing-to-Help.mp4</a><br /> <br /> &nbsp;<br /> GET 10% OFF Graduate Coach - USE DISCOUNT CODE:  NHD<br /> &nbsp;<br /> The Books:<br /> Chris Davies has written two books:<br /> <br /> * The Graduate Book - Aimed at Graduates to help them have a great career<br /> * The Student Book - Aimed at students to help them land the first graduate job<br /> <br /> &nbsp;<br /> <br /> <a href="https://graduatecoach.co.uk/courses/how-to-get-a-graduate-job/"></a><br /> <br /> Chris also has a free <a href="https://graduatecoach.co.uk/courses/how-to-get-a-graduate-job/">FREE COURSE</a><br /> <br /> The free course can help you get started on the journey, but is no substitute for hands on mentoring from Chris himself.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/07/Chris-Davies-The-Books.mp4">http://thenext100days.org/wp-content/uploads/2022/07/Chris-Davies-The-Books.mp4</a><br /> Unfortunate Facts<br /> <br /> 46% of UK Graduates Never Get a Graduate Job<br /> 93% of International Graduates Never Get a Graduate Job in the UK<br /> Average Time is 18 Months Before Graduates Who Do Get a Job, Start their First Graduate Job<br /> <br /> Tony Blair increased the numbers of people going to university. What has not gone up, is the number of graduate jobs. Competition for the few jobs available is greater than it has ever been. University career departments tell you very little about how to put yourself in the best position to win one of them.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/07/Chris-Davies-Few-Graduate-Jobs.mp4">http://thenext100days.#332 High Performance Habits with Holly Smith#332 High Performance Habits with Holly Smithhttp://thenext100days.org/?p=7137Fri, 22 Jul 2022 06:30:38 +010044:23falsefullWho do you turn to improve your performance by as much as 10x? That would be Holly Smith. She's from Brisbane, Queensland, Australia and has business owner clients around the world. Holly is in great demand, especially after releasing her first book "<a href="https://30daystohappiness.tempurl.host/product/30-days-of-happiness/">30 Days to Happiness</a>".<br /> <br /> <br /> <br /> <br /> How Old is Holly?<br /> Well, she's in her 20s, but that's as far as Graham dared go!<br /> Who Does Holly Serve?<br /> So, what does Holly do? Holly is an accountability coach for business owners and people working a 9-5 job who want to start a business.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/07/Holly-Smith-What-She-Does.mp4">http://thenext100days.org/wp-content/uploads/2022/07/Holly-Smith-What-She-Does.mp4</a><br /> <br /> Graham asked whether people are sceptical about being able to 10x performance. She explains it's a limiting mindset that doesn't think they can 10x something. Everyone can do better are what they are constantly doing.<br /> <br /> <a href="https://hollysmith0880.clickfunnels.com/sample-opt-in-page1621980105607">DOWNLOAD FREE GUIDE 10x YOUR PRODUCTIVITY</a> by Holly Smith<br /> <br /> It's not just about becoming twice as busy, but twice as productive. Do that in the same time and you're golden!<br /> How do you become more productive?<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/07/Holly-Smith-How-to-Be-More-Productive.mp4">http://thenext100days.org/wp-content/uploads/2022/07/Holly-Smith-How-to-Be-More-Productive.mp4</a><br /> <br /> We found out something else about Holly too. She's prepping for a Bodybuilding competition. WORLD BEAUTY FITNESS &amp; FASHION<br /> <br /> ROUTINE:<br /> Wakes at 5 am<br /> 30mins to get up, maybe do some affirmations.<br /> 90mins to 'smash out something she needs to get done that day. MIT's Most Important Tasks. Kevin says if something isn't done by 11 am it's not likely going to get done.<br /> <br /> She doesn't eat first thing, as she trains her body to accept fewer calories.<br /> <br /> <a href="https://ph360.me">PH360</a> - hers is an ACTIVATOR body type. She knows when to sleep, when to eat, when to lift weights and when she's most creative - for Holly, it's 6 to 7 pm.<br /> Assessment of Others<br /> Holly assesses people by looking at what they do in each hour of the day.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/07/Holly-Smith-Assessment-of-Your-Day.mp4">http://thenext100days.org/wp-content/uploads/2022/07/Holly-Smith-Assessment-of-Your-Day.mp4</a><br /> <br /> There are 2 secrets:<br /> <br /> - KNOW WHERE YOU ARE GOING (Have a plan)<br /> - BE ACCOUNTABLE TO SOMEONE (That's where Holly comes in).<br /> <br /> Graham referenced 'being fierce' in our podcast with Simona Spilak - <a href="http://thenext100days.org/253-simona-spilak-reinvent-your-business">Episode 253</a><br /> <br /> Rather than getting in someone's face, Holly is kind but direct. She'll tell you that you've missed that deadline and put yourself back a week. She could almost be an honorary Yorkshire-woman. Imagine Holly with a Yorkshire accent!<br /> <br /> That beauty competition...<br /> <br /> <a href="https://wbffshows.com">World Beauty Fitness &amp; Fashion</a><br /> <br /> Graham - is it a Queensland thing or an Australia thing? The clue's in the bloody title!<br /> <br /> <br /> 30 Days to Happiness<br /> Holly's first book is called 30 Days to Happiness. Get it here.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/07/Holly-Smith-30-Days-to-Happiness.mp4">http://thenext100days.org/wp-content/uploads/2022/07/Holly-Smith-30-Days-to-Happiness.mp4</a><br /> <br /> The book will give you a set of mechanisms to use whenever you are faced with challenging times.<br /> Holly's Inspiration<br /> This video goes to the heart of why Holly is who she is....#331 Kevin Appleby & Graham Arrowsmith – Affluent Business Strategy#331 Kevin Appleby & Graham Arrowsmith – Affluent Business Strategyhttp://thenext100days.org/?p=7115Fri, 15 Jul 2022 06:30:07 +010001:03:54falsefullAffluent Business Strategy<br /> <br /> <br /> Having an Affluent Business Strategy builds on previous podcasts on being a <a href="http://thenext100days.org/325-kevin-appleby-graham-arrowsmith-doing-business-with-the-affluent">Renegade Millionaire.</a> Kevin shared that he is about to run 2 strategy boot camps. The idea is to help a group of Chief Finance Officers with the business strategy process. He has evolved a 6 step methodology. Kevin made a connection with our recent podcasts about Renegade Millionaires. Then, he connected their behaviours to create an affluent business strategy.<br /> <br /> <br /> 6 Steps to Define and Deliver Your Strategy<br /> How do you implement the principles laid out in Renegade Millionaire with business strategy?<br /> <br /> <br /> <br /> The first section is called design. That's because it's all about working out WHAT you are going to do. At the end of the design section, you want a good idea of :<br /> <br /> * what you are going to stop doing<br /> * start doing<br /> * and, what you'll continue to do.<br /> <br /> Kevin referenced previous scale at speed growth guest <a href="http://thenext100days.org/287-felix-velarde-scale-at-speed">Felix Velarde</a>. A lot of principles that Felix discussed are reflected in this process.<br /> Who knows what a PESTLE Analysis is?<br /> Kevin does. Graham reckoned he didn't to look cool (even though he aced his MBA and knew it backwards!)<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/07/Kevin-Appleby-PESTLE-Analysis.mp4">http://thenext100days.org/wp-content/uploads/2022/07/Kevin-Appleby-PESTLE-Analysis.mp4</a><br /> <br /> But, do you need such sophisticated analysis as a small trader? Maybe not.<br /> Build<br /> You decide what you'll stop, start and continue. But, you need a route map to get you to your destination. Kevin explains how...<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/07/Kevin-Appleby-Route-Map.mp4">http://thenext100days.org/wp-content/uploads/2022/07/Kevin-Appleby-Route-Map.mp4</a><br /> <br /> &nbsp;<br /> <br /> Kevin discussed Lucidity as a way to document the strategy.<br /> <br /> <a href="https://getlucidity.com"></a><br /> Kevin Likes Lucidity<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/07/Kevin-Appleby-Get-Lucidity.mp4">http://thenext100days.org/wp-content/uploads/2022/07/Kevin-Appleby-Get-Lucidity.mp4</a><br /> Marketing to the Affluent<br /> Graham is working with clients where establishing relationships is super important.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/07/Graham-Arrowsmith-Building-Client-Relationships.mp4">http://thenext100days.org/wp-content/uploads/2022/07/Graham-Arrowsmith-Building-Client-Relationships.mp4</a><br /> <br /> &nbsp;<br /> The Next 100 Days co-hosts…<br /> Graham Arrowsmith<br /> <br /> <br /> &nbsp;<br /> <br /> &nbsp;<br /> <br /> &nbsp;<br /> <br /> &nbsp;<br /> <br /> <a href="https://finelyfettled.co.uk/west-yorkshire-marketing-consultant/">Finely Fettled</a> helps organisations that want to market to affluent and high-net-worth customers with direct marketing campaigns and data services. <a href="http://meet-professionals.co.uk">Meet Professionals</a> – Offers large financial advisory groups with 50+ IFAs a white-labelled lead generation and conversion system. Contact Graham: LinkedIn: <a href="https://www.linkedin.com/in/grahamarrowsmith/">Visit Graham's LinkedIn Profile</a> Twitter: <a href="https://twitter.com/FinelyFettledUK">Visit Graham's Twitter Page</a> Email:  <a href="graham@finelyfettled.co.uk">Email Graham Direct</a><br /> Kevin Appleby<br /> <br /> <br /> Kevin is a Chartered Accountant who has worked as a management consultant for several years specialising in finance transformation and implementing business change. Currently, he is the COO of <a href="https://www.growcfo.net">GrowCFO</a>.#330 Kevin Appleby & Graham Arrowsmith – Renegade Millionaire Part 2#330 Kevin Appleby & Graham Arrowsmith – Renegade Millionaire Part 2http://thenext100days.org/?p=7086Fri, 08 Jul 2022 06:30:09 +010053:56falsefullHow to Become a Renegade Millionaire<br /> <br /> <br /> The book Renegade Millionaire contains 7 secrets that aspiring millionaires should follow. You know what they say? Mirror those that have done it. These 7 secrets describe the core beliefs and behaviours that people who aspire to become millionaires display. So sit back and listen to this summary podcast. In the meantime, it's probably best if you go out and buy the book. Here's a link: <a href="https://www.amazon.co.uk/Renegade-Millionaire-Secrets-Autonomy-Entrepreneurial-ebook/dp/B08779R47V">RENEGADE MILLIONAIRE</a><br /> <br /> <br /> <br /> So let's start with the first secret...<br /> SECRET #1 THE POWER OF ORGANISED EFFORT<br /> Are you using strategies in the pursuit of principles? Or are you using tactics in search of a strategy. Secret number 1 is all about having governing principles. Then having strategies supported by tactics. In this clip, Graham explains how this secret relates to the current pre-crash challenge that many affluent people are facing.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/06/Graham-Arrowsmith-Secret-1-Organised-Effort.mp4">http://thenext100days.org/wp-content/uploads/2022/06/Graham-Arrowsmith-Secret-1-Organised-Effort.mp4</a><br /> <br /> So, Dan Kennedy says STOP! Think hard and go back to principle. When it comes to money, what is your principle? As Graham says, it might be - I word amend hard for this money so I want to keep and grow it! That then spills down into strategies. It might be hire a great financial adviser. Or, it might be you DIY your finances. The tactics are then all those things you'd do to serve the strategies that fulfil on the principle.<br /> #2 MAKE MAXIMUM MONEY<br /> Ask yourself the question, "Is this making money?". Graham said the 1% aren't given to wasting their time on social media. Time is an important non-repeatable asset.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/07/Graham-Arrowsmith-Make-Maximum-Money.mp4">http://thenext100days.org/wp-content/uploads/2022/07/Graham-Arrowsmith-Make-Maximum-Money.mp4</a><br /> <br /> Kevin referenced the most recent <a href="http://thenext100days.org/307-john-lamerton-evergreen-assets">John Lamerton podcast</a>. He made the point about social media being transient.<br /> <br /> Graham spoke about Dan Kennedy's stage speaking. Kennedy extracted maximum money from his speaking:<br /> <br /> * negotiate a higher percentage<br /> * processed his own orders<br /> * he'd sell at higher prices than other<br /> * he provided order forms that sold his services<br /> * follow up letters to non-buyers<br /> * he also used dead time productively - meeting someone-else on the trip.<br /> <br /> The value of a business rises with continuous or continuity income. Plus, increase the customer lifespan. These two strategies are about creating equity.<br /> Current Bank vs Future Bank<br /> This concept is about making deposits into your future bank. Here's an example:<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/07/Graham-Arrowsmith-Current-Bank-Future-Bank.mp4">http://thenext100days.org/wp-content/uploads/2022/07/Graham-Arrowsmith-Current-Bank-Future-Bank.mp4</a><br /> <br /> &nbsp;<br /> #3 THE POWER OF BIG IDEAS<br /> Most great businesses have one radical BIG IDEA. So, how do you find these ideas?<br /> <br /> * Violate industry norms<br /> * Appeal to malcontents<br /> * be a true leader and not just an alternative.<br /> <br /> BE A FARMER NOT A PIRATE<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/07/Graham-Arrowsmith-Farmer-NOT-Pirate.mp4">http://thenext100days.org/wp-content/uploads/2022/07/Graham-Arrowsmith-Farmer-NOT-Pirate.mp4</a><br /> <br /> &nbsp;<br /> #4 TAKE CONTROL OF YOUR TIME, YOUR BUSINESS, AND YOUR LIFE<br /> Kevin recommends you are selective in the things you do.#329 Developing Apps for the Affluent with Patrice Archer#329 Developing Apps for the Affluent with Patrice Archerhttp://thenext100days.org/?p=7063Fri, 01 Jul 2022 06:30:49 +010040:03falsefullApps with Patrice Archer from Appy Ventures<br /> Patrice Archer is CEO of Appy Ventures which helps organisations develop apps. He is a startup maestro. With 10+ years of experience in private equity financing and another 8 years building businesses, he is an impressive guest. Patrice specialises in UX, commercialisation and finding how you can benefit your market with an App. Kevin and Graham experienced first-hand how Patrice is a lateral thinker. He sees the opportunities other people miss.<br /> <br /> <br /> <br /> <br /> Appy Ventures<br /> Patrice didn't think too long about naming his company. He says it's like naming a child. Don't overthink it! So Appy Ventures was borne. The company serves businesses looking for web and mobile apps.<br /> <br /> Kevin dryly said you could very easily put an H infront of Appy to make it Happy Ventures! It's how his mind works.<br /> <br /> Find out more about Patrice's website - go to <a href="https://appyventures.com">https://appyventures.com</a><br /> Why Do People Need Apps?<br /> With a deep understanding of something, the app can better serve a target audience. Here's what Patrice said:<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/06/Patrice-Archer-Why-Have-an-App.mp4">http://thenext100days.org/wp-content/uploads/2022/06/Patrice-Archer-Why-Have-an-App.mp4</a><br /> <br /> Meanwhile, Patrice loves to help people at any stage of their development. Yes, they may be putting together ideas for a fundraising round, as an early stage start-up, but by helping them now it helps them VALIDATE a concept.<br /> How to validate a new idea?<br /> Create wire frames representations with a little graphic design of your app. Get feedback.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/06/Patrice-Archer-How-to-Validate-a-New-App.mp4">http://thenext100days.org/wp-content/uploads/2022/06/Patrice-Archer-How-to-Validate-a-New-App.mp4</a><br /> <br /> &nbsp;<br /> 80:20 Rule<br /> It's that rule again! Thinking about validation, if you ask 5 people what they think, without leading questions. All you want is their thoughts. With just 5 people, you get 80% of the feedback as you would from a 1,000 people.<br /> <br /> So, put yourself out there. Patrice says it might be uncomfortable. The app idea is yours. You live and breathe it. Get the feedback, then iterate. Then go ask 5 more people. That'll give you a real solid understanding of what they think the app will do.<br /> <br /> On top of that, Patrice says do something called a "Lean canvas". That phrase was new to Kevin and I - but not the explanation! FROM GOOGLE - What is a Lean Canvas? Lean Canvas is a 1-page business plan template created by Ash Maurya that helps you deconstruct your idea into its key assumptions. It is adapted from Alex Osterwalder's Business Model Canvas and optimized for Lean Startups. It replaces elaborate business plans with a single page business model.<br /> <br /> What's covered on the 1-page Business Plan?<br /> <br /> * Problem you are trying to solve?<br /> * Solution?<br /> * The market?<br /> * Who are the users that are going to be using this?<br /> * Costs and revenues<br /> * What is your channel to market as well?<br /> <br /> So, with the prototype, some research and this 1-pager, you need to ask the question - is this a business?<br /> Apps for the Affluent Market<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/06/Patrice-Archer-Apps-for-Affluent-Clients.mp4">http://thenext100days.org/wp-content/uploads/2022/06/Patrice-Archer-Apps-for-Affluent-Clients.mp4</a><br /> <br /> Patrice provided a drinks investment app example. Kevin referred to our podcast with <a href="http://thenext100days.org/263-dominic-brennan-fine-wine-investing">Dominic Brennan</a> who runs Noble Rot, a fine wine investment opportunity. We briefly discussed costs, and Patrice mentioned that the cost of a prototype i...#328 Kevin Appleby & Graham Arrowsmith – Renegade Millionaire#328 Kevin Appleby & Graham Arrowsmith – Renegade Millionairehttp://thenext100days.org/?p=7042Fri, 24 Jun 2022 06:34:09 +010048:33falsefullRenegade Millionaire with Kevin Appleby &amp; Graham Arrowsmith<br /> What does it take to be a renegade millionaire? Kevin and Graham discuss some of the lessons from Dan Kennedy's book "Renegade Millionaire". The foreword for the book was written by <a href="http://thenext100days.org/186-adam-witty-puts-the-author-into-authority-marketing">a previous guest, Adam Witty</a>. Check out Adam's podcast - episode 186.<br /> <br /> <br /> <br /> <br /> There's no doubt that Dan Kennedy is a Renegade Millionaire. In his book Renegade Millionaire, he talks about the significance of the money pyramid and how to become a millionaire in record time. The money pyramid is all about creating value for others. When you are able to do this, you will be successful no matter what economy we are in.<br /> Renegade Millionaires are always looking for ways to create value and they are always thinking outside the box. This is what sets them apart from the average person. If you want to be a Renegade Millionaire, you need to start thinking like one. You need to start looking for ways to create value for others. When you do this, you will be successful no matter what economy we are in. Renegade Millionaires are always looking for ways to create value and they are always thinking outside the box. This is what sets them apart from the average person. Renegade Millionaires know that it's not about making money, it's about creating value. When you focus on creating value, the money will come naturally.<br /> <br /> The Triangle<br /> <br /> Finely Fettled - Marketing to the Affluent<br /> Graham's business Finely Fettled serves clients who wish to trade with the affluent. Click the image to discover more.<br /> <br /> <a href="https://finelyfettled.co.uk"></a><br /> <br /> Here is Graham talking about those affluent individuals.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/06/Graham-Arrowsmith-The-Affluent.mp4">http://thenext100days.org/wp-content/uploads/2022/06/Graham-Arrowsmith-The-Affluent.mp4</a><br /> <br /> NOTE: The UK population is expected to reach 67.4m by the end of 2022. So, how many affluent people are there? 5% of that number is:<br /> PROSPEROUS = 2,696,000  TOP 1% = 674,000<br /> The 80:20 Rule Applies<br /> We reference the book <a href="https://www.amazon.co.uk/80-20-Sales-Marketing-Definitive/dp/B00KRXODP8/ref=sr_1_1?crid=1I3GC4OPY32C4&amp;keywords=80+20+sales+and+marketing&amp;qid=1655733976&amp;sprefix=80+20+sales%2Caps%2C55&amp;sr=8-1">80:20 Sales and Marketing by Perry Marshall.</a><br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/06/The-Affluence-80-20-Rule.mp4">http://thenext100days.org/wp-content/uploads/2022/06/The-Affluence-80-20-Rule.mp4</a><br /> <br /> Kevin referenced another book. <a href="https://www.amazon.co.uk/Curve-Turning-Followers-into-Superfans/dp/0670923214/ref=asc_df_0670923214/?tag=googshopuk-21&amp;linkCode=df0&amp;hvadid=310843183616&amp;hvpos=&amp;hvnetw=g&amp;hvrand=4463290813767650872&amp;hvpone=&amp;hvptwo=&amp;hvqmt=&amp;hvdev=c&amp;hvdvcmdl=&amp;hvlocint=&amp;hvlocphy=9041128&amp;hvtargid=pla-565292013023&amp;psc=1&amp;th=1&amp;psc=1">It is called THE CURVE by Nicholas Lovell.</a><br /> Dry Cleaning idea - a Must Renegade Millionaire Strategy<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/06/Graham-Arrowsmith-Dry-Cleaning-Example.mp4">http://thenext100days.org/wp-content/uploads/2022/06/Graham-Arrowsmith-Dry-Cleaning-Example.mp4</a><br /> Match Your Product Range to the Affluent<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/06/Graham-Arrowsmith-Match-Products-to-Affluent-Clients.mp4">http://thenext100days.org/wp-content/uploads/2022/06/Graham-Arrowsmith-Match-Products-to-Affluent-Clients.mp4</a><br /> <br /> &nbsp;<br /> The Next 100 Days co-hosts…<br /> Graham Arrowsmith<br /> <br /> <br /> &nbsp;<br /> <br /> &nbsp;<br /> <br /> &nbsp;<br /> <br /> &nbsp;<br /> #327 Vladimer Botsvadze – Social Media Strategy#327 Vladimer Botsvadze – Social Media Strategyhttp://thenext100days.org/?p=7002Fri, 17 Jun 2022 06:30:25 +010055:19falsefullSocial Media Strategy with Vladimer Botsvadze<br /> Are you wondering what to do about your Social Media Strategy? Then take a listen to Vladimer Botsvadze. He's one of the most retweeted, quoted and followed digital marketing influencers worldwide. He's this week's guest on The Next 100 Days podcast.<br /> <br /> <br /> <br /> <br /> Who is Vladimer Botsvadze?<br /> He is a globally renowned social media influencer, a leading marketing professor, a Fortune 500 consultant ad a prominent coach. Moreover, Vladimer is currently ranked as the No. 1 Global Marketing Thought Leader by Thinkers360<br /> <br /> He loves the UK. Why? Because as he says, consistent action always creates consistent results.<br /> <br /> He now works with speaking organisations.<br /> Listening to Customers<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/05/Vladimer-Botsvadzr-Listening-to-Customers.mp4">http://thenext100days.org/wp-content/uploads/2022/05/Vladimer-Botsvadzr-Listening-to-Customers.mp4</a><br /> <br /> Vladimer says brands need to tell stories. Then, they should create content in their customers best interests.<br /> There are 2 Types of Organisations Now<br /> Marketing &amp; branding versus sales. One oriented on a long time, one on the short term.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/05/Vladimer-Botsvadzr-2-Types-of-Organisation.mp4">http://thenext100days.org/wp-content/uploads/2022/05/Vladimer-Botsvadzr-2-Types-of-Organisation.mp4</a><br /> How Does Vladimer Advise Kevin and Graham to do...<br /> Capitalise on underpriced attention.<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/05/Vladimer-Botsvadzr-Capitalise-on-Underpriced-Attention.mp4">http://thenext100days.org/wp-content/uploads/2022/05/Vladimer-Botsvadzr-Capitalise-on-Underpriced-Attention.mp4</a><br /> <br /> Vladimer advises clients to be EVERYWHERE online. Including TikTok. Put eggs into the different baskets.<br /> <br /> He doesn't rest on his laurels. Vladimer quoted the World Economic Forum. They say "active daily learning" is the number 2 skill we all need. That way we can stay up to date with the latest trends in technology. On top of that, you stay competitive.<br /> Education is a sinking ship. Whatever they teach used to work 20 years ago.<br /> Podcasts work. Be the biggest publisher of information.<br /> India has more than 100 unicorns. They understand the practicalities of social media strategy.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/05/Vladimer-Botsvadzr-What-European-Businesses-Are-Getting-Wrong.mp4">http://thenext100days.org/wp-content/uploads/2022/05/Vladimer-Botsvadzr-What-European-Businesses-Are-Getting-Wrong.mp4</a><br /> <br /> &nbsp;<br /> What do you do on Instagram?<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/05/Vladimer-Botsvadzr-What-do-you-do-on-Instagram.mp4">http://thenext100days.org/wp-content/uploads/2022/05/Vladimer-Botsvadzr-What-do-you-do-on-Instagram.mp4</a><br /> <br /> <br /> Vladimer gives The Next 100 Days this Testimonial!<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/05/Vladimer-Botsvadzr-Testimonial.mp4">http://thenext100days.org/wp-content/uploads/2022/05/Vladimer-Botsvadzr-Testimonial.mp4</a><br /> "In the transport of delight on this amazing podcast!"<br /> The Next 100 Days co-hosts…<br /> Graham Arrowsmith<br /> <br /> <br /> &nbsp;<br /> <br /> &nbsp;<br /> <br /> &nbsp;<br /> <br /> &nbsp;<br /> <br /> <a href="https://finelyfettled.co.uk/west-yorkshire-marketing-consultant/">Finely Fettled</a> helps organisations that want to market to affluent and high-net-worth customers with direct marketing campaigns and data services. <a href="http://meet-professionals.co.uk">Meet Professionals</a> – Offers large financial advisory groups with 50+ IFAs a white-labelled lead generation and conversion system.#326 Building Affordable Homes with Dave Cookson of Low Carbon Construction#326 Building Affordable Homes with Dave Cookson of Low Carbon Constructionhttp://thenext100days.org/?p=6978Fri, 10 Jun 2022 06:30:36 +010056:26falsefullLow Carbon Construction - Building Affordable Homes in the UK<br /> <br /> <br /> Low Carbon Construction is a revolutionary affordable home builder. They are focused on building affordable homes. But, right now, they are seeking investors. Dave makes the case in this podcast for investors to sit up and take notice of what Low Carbon Construction is doing.<br /> Access to Investor Information - Low Carbon Construction<br /> <a href="https://www.lowcarbonconstruction.co.uk/your-details/?affiliates=24">Click Here</a><br /> <br /> <br /> Tell us about Low Carbon Construction<br /> They started life in 2010. Back then, LCC was working with Structural Insulated Panels, or SIPs. Low Carbon Construction was the first company to introduce SIPs into house building.<br /> <br /> Recognising there was a huge affordable housing crisis, with 145,000 house shortage. So could their way of manufacturing houses, with SIPs etc help put a dent into the affordable housing problem?<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/05/Dave-Cookson-The-idea.mp4">http://thenext100days.org/wp-content/uploads/2022/05/Dave-Cookson-The-idea.mp4</a><br /> <br /> As a result of creating 'factories on site', Low Carbon Construction took time and cost, including carbon footprint out of the build cost of houses. Dave said the idea enhances existing knowledge, rather than being patentable in and of itself.<br /> <br /> Each factory can produce 300 houses. And that's the minimum level that LCC will produce. So if a site demanded 900 affordable homes, they'd create 3 factories.<br /> These SIPs can keep you warm!<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/05/Dave-Cookson-SIP.mp4">http://thenext100days.org/wp-content/uploads/2022/05/Dave-Cookson-SIP.mp4</a><br /> <br /> And remember, all these clever panels are designed for the affordable sector. It's all about taking great technology and deploying it to affordable homes. An affordable house doesn't need to be built on the cheap.<br /> <br /> Meanwhile, on the roof of these eco-friendly homes, Dave mentioned tiles. Not just any old tiles. But, tiles are coated with something that makes them like solar panels. An invention from Scandinavia. Always a good place to get innovation. Dave reckons the flow of electricity can serve the power needs of a small family. Now, that's a big reason to buy one of these homes!<br /> <br /> Dave mentioned Section 106 - Planning obligations or Section 106 agreement (Town and Country Planning Act 1990) are sometimes attached to planning permission to make the development acceptable in planning terms or restrict what can be done with land following planning permission being granted.<br /> Low Carbon Construction - The Investment Case<br /> There are 3 reasons that an investor should take a good look at Low Carbon Construction.<br /> <br /> * Social - LCC will change the dynamics of house building so thousands of families can live better lives.<br /> * Environmental - the company is set up to be carbon neutral. The name suggests Low Carbon, but in reality, they are pretty close already to being neutral. Okay, they may need to plant a small forest but on the whole, that is excellent.<br /> * Profitable - they have low overheads. They have removed a lot of wet work. You can specify your home in advance. Your house bits go in a container, which is taken to the site.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/05/Dave-Cookson-Significant-Investment-Return.mp4">http://thenext100days.org/wp-content/uploads/2022/05/Dave-Cookson-Significant-Investment-Return.mp4</a><br /> Are You Interested in Investing in Low Carbon Construction?<br /> The minimum share acquisition is £15,000.<br /> <br /> To invest, you have to be either a High Net Worth Individual or a Sophisticated Investor. These are defined terms and are governed by and are stated within the <a href="https://www.#325 Kevin Appleby & Graham Arrowsmith – Doing Business with the Affluent#325 Kevin Appleby & Graham Arrowsmith – Doing Business with the Affluenthttp://thenext100days.org/?p=6968Fri, 27 May 2022 06:30:44 +010045:44falsefullIntroducing the new Season: Doing Business with the Affluent<br /> <br /> <br /> We have had lots of podcast guests whose main focus has been doing business with the affluent. Kevin and I see real value in having a focused season of podcasts looking at the affluent.<br /> <br /> So, is at least one of your ideal audiences the affluent? If not, tune in to see what you are missing. If it is, pick up tips from others.<br /> <br /> <br /> Here are a few affluent focused guests from previous episodes:<br /> <a href="http://thenext100days.org/317-anna-cheniuntai-construction-3d-printing">Episode 317 - Anna Cheniuntai </a>- Construction 3D Printing.<br /> Anna's looking for high net worth investors.<br /> <br /> <a href="http://thenext100days.org/289-gio-marcus-celebrity-copywriter">Episode 289 - Gio Marcus - Celebrity Copywriter.</a><br /> Gio helps classy brands communicate to affluent audiences.<br /> <br /> <a href="http://thenext100days.org/302-hilary-rowland-retreats">Episode 302 - Hilary Rowland - Executive Retreats.</a><br /> Hilary attracts high-end executives who need a timely reset.<br /> What is a High Net Worth Individual?<br /> Kevin asked Graham to define what is a High Net Worth Individual.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/05/Kevin-Appleby-What-is-a-HNWI.mp4">http://thenext100days.org/wp-content/uploads/2022/05/Kevin-Appleby-What-is-a-HNWI.mp4</a><br /> Selling to the Affluent via a Company<br /> In his day job, Kevin spends a lot of time selling mentoring programmes to finance directors and similar. Kevin pointed out that often it is the company that pays for the service. Not necessarily the individual. But, that individual commits company money. You are still selling to an individual who has similar characteristics to a HNWI.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/05/Kevin-Appleby-Graham-Arrowsmith-Enjoy-personal-and-company-wealth.mp4">http://thenext100days.org/wp-content/uploads/2022/05/Kevin-Appleby-Graham-Arrowsmith-Enjoy-personal-and-company-wealth.mp4</a><br /> Marketing to the Affluent - Ready or Not<br /> Graham expands on advice he provides to clients to help attract more people who are ready to buy.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/05/Graham-Arrowsmith-Marketing-to-the-Affluent-Ready-or-Not.mp4">http://thenext100days.org/wp-content/uploads/2022/05/Graham-Arrowsmith-Marketing-to-the-Affluent-Ready-or-Not.mp4</a><br /> Would You Like to Be a Guest?<br /> Hey, potential guest. Do you have a story about doing business with the affluent? If so, make Kevin and Graham aware. Apply to be guest in this series of The Next 100 Days Podcast.<br /> <br /> <a href="http://thenext100days.org/podcast-guest-application">APPLY TO BE A GUEST</a><br /> The Next 100 Days co-hosts…<br /> Graham Arrowsmith<br /> <br /> <br /> &nbsp;<br /> <br /> &nbsp;<br /> <br /> &nbsp;<br /> <br /> &nbsp;<br /> <br /> <a href="https://finelyfettled.co.uk/west-yorkshire-marketing-consultant/">Finely Fettled</a> helps organisations that want to market to affluent and high net worth customers with direct marketing campaigns and data services. <a href="http://meet-professionals.co.uk">Meet Professionals</a> – Offers large financial advisory groups with 50+ IFAs a white-labelled lead generation and conversion system. Contact Graham: LinkedIn: <a href="https://www.linkedin.com/in/grahamarrowsmith/">Visit Graham's LinkedIn Profile</a> Twitter: <a href="https://twitter.com/FinelyFettledUK">Visit Graham's Twitter Page</a> Email:  <a href="graham@finelyfettled.co.uk">Email Graham Direct</a><br /> Kevin Appleby<br /> <br /> <br /> Kevin is a Chartered Accountant who has worked as a management consultant for several years specialising in finance transformation and implementing business change. Currently, he is the COO of <a href="https://www.growcfo.net">GrowCFO</a>.#324 How to Collaborate Using Partnerships with Dave Plunkett, The Collaboration Junkie#324 How to Collaborate Using Partnerships with Dave Plunkett, The Collaboration Junkiehttp://thenext100days.org/?p=6936Fri, 20 May 2022 06:30:16 +010053:56falsefullHow to Collaborate with Dave Plunkett<br /> <br /> <br /> Dave Plunkett is the best person we know who can advise how to collaborate. After all, he is the Collaboration Junkie! Dave said it was pretty fitting that he was on the podcast as a result of a referral. That was from a previous guest, Stuart McDonagh - <a href="http://thenext100days.org/311-stuart-mcdonagh-scheduling">Episode 311</a>.<br /> <br /> <br /> Tell us about Collaboration Junkie<br /> Dave helps brands use their credibility to create partnerships. The outcome of doing this helps them grow their business. Digging into his work, Dave unearths the real value of partnering. Moreover, there are certain things most people forget when it comes to partnering.<br /> <br /> * Once someone is signed as a partner, how do you help them do what you want them to do?<br /> * What service do you deliver to them, not just their clients?<br /> <br /> What is it about the journey that got you to where you are now?<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/05/Dave-Plunkett-Journey.mp4">http://thenext100days.org/wp-content/uploads/2022/05/Dave-Plunkett-Journey.mp4</a><br /> <br /> Dave realised he was passionate about partnerships. He had lived and breathed partnerships and collaboration for years. You might be intrigued to learn, that Dave tested "Junkie" with a few people, and they confirmed that it was a good fit for his personality. So, we now have a pretty unique partnerships expert called the Collaboration Junkie!<br /> Examples of What a Partnership is?<br /> Kevin wanted Dave to explain what exactly a partnership is. Dave ends up this clip citing this very podcast. Two people are collaborating on a podcast that is greater than the sum of its parts. Well, he's not wrong.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/05/Dave-Plunkett-What-is-a-partnership.mp4">http://thenext100days.org/wp-content/uploads/2022/05/Dave-Plunkett-What-is-a-partnership.mp4</a><br /> <br /> Dave went on to say, that sometimes by being busy, we get lazy. So, if something isn't obvious, the idea is not actioned.<br /> <br /> Instead, Dave advises you to take time out to see where you and your business can add value. And, at the same time, who out there can add value to you.<br /> What do you do?<br /> Well, it's all about consultancy. Dave provides that consultancy around his DANCE methodology.<br /> <br /> DISCOVERY - be crystal clear about why you want to partner. So, if you are partnering to produce leads, be sure you know who your market is, and who your ideal partner is.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/05/Dave-Plunkett-Discovery.mp4">http://thenext100days.org/wp-content/uploads/2022/05/Dave-Plunkett-Discovery.mp4</a><br /> <br /> We loved the fact that Dave has a REAL WHY.<br /> <br /> That is the reason why that person wants to partner with you. In the following clip, Dave explains the real why.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/05/Dave-Plunkett-The-22Real-Why22.mp4">http://thenext100days.org/wp-content/uploads/2022/05/Dave-Plunkett-The-22Real-Why22.mp4</a><br /> <br /> Tune into this week's podcast to listen to the rest of the DANCE lessons. It's well worth listening to.<br /> <br /> Quick giveaway. A is for assembly.<br /> <br /> &nbsp;<br /> Dave gives The Next 100 Days Podcast a great testimonial<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/05/Dave-Plunkett-Testimonial.mp4">http://thenext100days.org/wp-content/uploads/2022/05/Dave-Plunkett-Testimonial.mp4</a><br /> <br /> &nbsp;<br /> Collaborate with Dave Plunkett, The Collaboration Junkie!<br /> Look at his website: <a href="https://www.collaborationjunkie.com">https://www.collaborationjunkie.com</a><br /> <br /> Follow Dave on LinkedIn<br /> <br /> <br /> The Next 100 Days co-hosts…<br /> Graham Arrowsmith<br /> <br /> <br /> #323 The People Part – a new book from Annie Hyman Pratt#323 The People Part – a new book from Annie Hyman Pratthttp://thenext100days.org/?p=6816Fri, 13 May 2022 06:30:28 +010056:13falsefullThe People Part is Annie Hyman Pratt's first book. It took her two years to write. But what a wait. Recently released to massive fanfare, with some notable testimonials, Annie is set to reply impact business owners with this book.<br /> <br /> Buy The People Part book from Hay House her publishers: <a href="https://www.hayhouse.co.uk/shop/books-ebooks/the-people-part-ebook">BUY THE PEOPLE PART</a><br /> <br /> <br /> <br /> <br /> Coffee Beans<br /> Annie ran the family business selling Coffee Beans. Moreover, as she made such a success of it, her parents decided to cash in!<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/04/Annie-Hyman-Pratt-Coffee-Bean-Business.mp4">http://thenext100days.org/wp-content/uploads/2022/04/Annie-Hyman-Pratt-Coffee-Bean-Business.mp4</a><br /> <br /> Truthfully, Annie didn't want to sell The Coffee Bean business at the time. This left her heartbroken at that time. Would she ever love anything as much again? Hell yes! Just listen to her passion for The People Part. My guess is her parents knew this and factored it into the decision to sell.<br /> <br /> In short, Annie loves helping entrepreneurs with the people part. You know, that part of the job that many think they are not very good at.<br /> So, is The People Part a Recipe For Getting it Right?<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/04/Annie-Hyman-Pratt-Recipe-for-success.mp4">http://thenext100days.org/wp-content/uploads/2022/04/Annie-Hyman-Pratt-Recipe-for-success.mp4</a><br /> <br /> We all know what the people part is, but we aren't good at it. Annie says that's because we are human. More than that, humans have a Jekyll and Hyde operating system.<br /> Two sides to the Brain<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/05/Annie-Hyman-Pratt-Threat-Detecting-Brain.mp4">http://thenext100days.org/wp-content/uploads/2022/05/Annie-Hyman-Pratt-Threat-Detecting-Brain.mp4</a><br /> <br /> Annie says we tend to think that all this people stuff is the kind of thing we learned in nursery school. After that, we don't spend time learning HOW to regulate our emotions. Maybe that's why so many people get triggered nowadays by the slightest thing.<br /> People Are Spinning Around in Their Own Heads<br /> And that reduces productivity.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/05/Annie-Hyman-Pratt-People-Spinning-Around-.mp4">http://thenext100days.org/wp-content/uploads/2022/05/Annie-Hyman-Pratt-People-Spinning-Around-.mp4</a><br /> <br /> &nbsp;<br /> How do you stop the brain spinning, then?<br /> We need to interrupt ourselves.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/05/Annie-Hyman-Pratt-Stop-Thinking-So-Much.mp4">http://thenext100days.org/wp-content/uploads/2022/05/Annie-Hyman-Pratt-Stop-Thinking-So-Much.mp4</a><br /> When People Are in Fear, What DO You Do?<br /> Not, things will be fine. Tell them, we don't know. But how will you handle things if they change?<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/05/Annie-Hyman-Pratt-Stopping-Fear.mp4">http://thenext100days.org/wp-content/uploads/2022/05/Annie-Hyman-Pratt-Stopping-Fear.mp4</a><br /> Annie gives The Next 100 Days a Testimonial<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/05/Annie-Hyman-Pratt-Testimonial.mp4">http://thenext100days.org/wp-content/uploads/2022/05/Annie-Hyman-Pratt-Testimonial.mp4</a><br /> <br /> &nbsp;<br /> The Next 100 Days co-hosts…<br /> Graham Arrowsmith<br /> <br /> <br /> &nbsp;<br /> <br /> &nbsp;<br /> <br /> &nbsp;<br /> <br /> &nbsp;<br /> <br /> <a href="https://finelyfettled.co.uk/west-yorkshire-marketing-consultant/">Finely Fettled</a> helps organisations that want to market to affluent and high net worth customers with direct marketing campaigns and data services. <a href="http://meet-professionals.co.#322 Providing Luxury Services to the Affluent with Joan Jones and Leah Murray#322 Providing Luxury Services to the Affluent with Joan Jones and Leah Murrayhttp://thenext100days.org/?p=6780Fri, 06 May 2022 06:30:24 +010055:08falsefullLuxury services such as private jets, extravagant events, PAs and personal chefs. Truth is, there are a lot of services on offer as everything is bespoke to the client. Joan and Leah conduct consultations with their clients.<br /> <br /> <br /> <br /> <br /> Tell Us About Coalesce and Bonds<br /> Leah explains that they love to see people come together and connect. After the Lockdown in 2020, Joan and Leah reinvented the company. They wanted to focus on building solid bonds between people. In-person. So, whilst the Lockdown kept us apart. this personal luxury services business puts people back together again.<br /> <br /> Joan explained that people work hard. They have challenges. But affluent people wish to enjoy their lives at home, in the office and around the world.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/04/Joan-Jones-Leah-Murray-Coalesce-Bonds-Platform.mp4">http://thenext100days.org/wp-content/uploads/2022/04/Joan-Jones-Leah-Murray-Coalesce-Bonds-Platform.mp4</a><br /> How to Contact Leah and Joan at Coalesce and Bonds<br /> They have a wonderfully evocative website: <a href="https://coalesceandbonds.com">https://coalesceandbonds.com</a><br /> <br /> Speak to them in person: +44 1732 647076<br /> <br /> Or email them:  <a href="mailto:sales@coalesceandbonds.com">sales@coalesceandbonds.com</a><br /> PA Service and Why it's Important to Affluent Individuals<br /> Joan and Leah are committed to providing exactly the right PA who is 100% in line with the client's expectations.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/04/Joan-Jones-Leah-Murray-PAs.mp4">http://thenext100days.org/wp-content/uploads/2022/04/Joan-Jones-Leah-Murray-PAs.mp4</a><br /> <br /> The matching process is all about initial free consultation. Then, Leah and Joan would look at the PAs they have and match the client's character. Moreover, the PA needs to be part of the individual's life, and family even. The PA is there to make the individual's life run as smoothly as possible.<br /> Fly Around the World as a PA<br /> That's some opportunity, wouldn't you say? A total person-centred approach.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/04/Joan-Jones-Leah-Murray-Physical-Connections.mp4">http://thenext100days.org/wp-content/uploads/2022/04/Joan-Jones-Leah-Murray-Physical-Connections.mp4</a><br /> We're All Edgy People....Eh?<br /> Graham's not that sure what edgy means. Is it good, or is it bad?<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/04/Joan-Jones-Leah-Murray-Edgy.mp4">http://thenext100days.org/wp-content/uploads/2022/04/Joan-Jones-Leah-Murray-Edgy.mp4</a><br /> <br /> &nbsp;<br /> Testimonials for The Next 100 Days Podcast<br /> Joan Jones<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/04/Joan-Jones-Testimonial.mp4">http://thenext100days.org/wp-content/uploads/2022/04/Joan-Jones-Testimonial.mp4</a><br /> Leah Murray<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/04/Leah-Murray-Testimonial.mp4">http://thenext100days.org/wp-content/uploads/2022/04/Leah-Murray-Testimonial.mp4</a><br /> <br /> &nbsp;<br /> The Next 100 Days co-hosts…<br /> Graham Arrowsmith<br /> <br /> <br /> &nbsp;<br /> <br /> &nbsp;<br /> <br /> &nbsp;<br /> <br /> &nbsp;<br /> <br /> <a href="https://finelyfettled.co.uk/west-yorkshire-marketing-consultant/">Finely Fettled</a> helps organisations that want to market to affluent and high net worth customers with direct marketing campaigns and data services. <a href="http://meet-professionals.co.uk">Meet Professionals</a> – Offers large financial advisory groups with 50+ IFAs a white-labelled lead generation and conversion system. Contact Graham: LinkedIn: <a href="https://www.linkedin.com/in/grahamarrowsmith/">Visit Graham's LinkedIn Profile</a> Twitter: <a href="https://twitter.com/FinelyFettledUK">Visit Graham's Twitter Page</a> E...#321 – Paul Avins – Scaling a Business#321 – Paul Avins – Scaling a Businesshttp://thenext100days.org/?p=6750Fri, 29 Apr 2022 06:30:14 +010052:08falsefullScaling a Business with Business Coach, Mentor, Investor and Speaker Paul Avins<br /> When scaling a business, many turn to Paul Avins. Paul owns 4 businesses which he is scaling. He also works with 45 entrepreneurs of £1m businesses who are themselves scaling a business. So, Paul owns a coaching business, a digital marketing agency along with a team profiling business and now he has a film production business.<br /> <br /> <br /> <br /> <br /> Run a Business Like an Investor<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/04/Paul-Avins-Running-a-Business-Like-an-Investor.mp4">http://thenext100days.org/wp-content/uploads/2022/04/Paul-Avins-Running-a-Business-Like-an-Investor.mp4</a><br /> <br /> He encourages his clients to build sales systems, and build teams, so the business can scale and pay you like an investor. In other words, he wants you to build a 'grown-up' business. Not a lifestyle business. A business that has a clear market, strategy, a brand, customers and recurring income. Add the leadership within the business and at an agreed point the owners can sell the business.<br /> It's NOT just about Scaling a Business<br /> Paul makes the point that if you just focus on scale, but you haven't sorted the leadership piece, which means you haven't levelled up as a leader, or dealt with the mission and values, then it's very hard to attract the talent you'll need. If you fail to sort out these things in advance, once you bring in more customers, you'll find your business will get stuck.<br /> <br /> Here's a construction example.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/04/Paul-Avins-Construction-Industry-Example.mp4">http://thenext100days.org/wp-content/uploads/2022/04/Paul-Avins-Construction-Industry-Example.mp4</a><br /> <br /> We found out that the construction 'found' Paul to help them negotiate their team challenge.<br /> <br /> The  3 reasons Paul gets called in need Talent, Cash, Strategy.:<br /> <br /> * I've got to the scale-up ceiling (about £1m) and they need to ask the strategic question of WHAT ARE WE TRYING TO DO?<br /> *  With a recent client who'd been following Paul for 11 years, he had 3 issues:- raising funds<br /> - getting a part-time FD<br /> - protecting IP<br /> <br /> &nbsp;<br /> A Summary of Imperatives for Scaling a Business <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/04/Paul-Avins-Scale-Up-Reasons-For-Help.mp4">http://thenext100days.org/wp-content/uploads/2022/04/Paul-Avins-Scale-Up-Reasons-For-Help.mp4</a><br /> <br /> &nbsp;<br /> <br /> Another piece of advice. Paul reckons almost everyone he has worked with has underestimated the amount of cash they need to scale. One of his clients in packaging has scaled from £6m to £24m in the last 2 years. The skill required to manage that sort of growth is huge. For example, one piece of machinery is £3m. The point Paul is making here is your job is to hold the vision. You need the team around you capable of managing those sorts of investments.<br /> It's All About Talent, Cash and Strategy<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/04/Paul-Avins-Talent-Cash-Strategy.mp4">http://thenext100days.org/wp-content/uploads/2022/04/Paul-Avins-Talent-Cash-Strategy.mp4</a><br /> <br /> Paul went on to share a very personal story. Tune in for the details. But, it helps you understand how important it is to beware of physical, emotional or financial breakdowns.<br /> <br /> So, ask for the right support.<br /> FREE ACCESS - Scale-Up Masterclass<br /> <a href="https://www.scaleupmasterclass.co.uk/free-webclass">https://www.scaleupmasterclass.co.uk/free-webclass</a><br /> Paul Avins - Testimonial for The Next 100 Days Podcast<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/04/Paul-Avins-Testimonial.mp4">http://thenext100days.org/wp-content/uploads/2022/04/Paul-Avins-Testimonial.mp4</a><br /> <br /> #320 – Eli Hassell – Digital Marketing#320 – Eli Hassell – Digital Marketinghttp://thenext100days.org/?p=6726Fri, 22 Apr 2022 06:30:13 +010053:18falsefullDigital Marketing with Eli Hassell<br /> Digital marketing company <a href="https://www.siteawe.com">Siteawe</a> is based in north Manchester. It is run by Eli Hassell. He's our guest on this week's podcast. Early in the podcast, Eli credited Graham for being an inspiration to start his own podcast called <a href="https://open.spotify.com/show/0MjIyUziM8n9cMx9gzqjdC?go=1&amp;sp_cid=065a1c476cc2fb2ee0c9fd8538a207e8&amp;utm_source=embed_player_p&amp;utm_medium=desktop&amp;nd=1">The Aaron and Eli Podcast</a>.<br /> <br /> <br /> <br /> <br /> Eli Builds Communities<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/04/Eli-Hassell-Creating-Communities.mp4">http://thenext100days.org/wp-content/uploads/2022/04/Eli-Hassell-Creating-Communities.mp4</a><br /> <br /> Eli says interact with posts every day. Firstly, it forms a bond with people. Secondly, it creates stronger communities.<br /> Why Do You Benefit From More People Interacting With Your Posts?<br /> Have you heard? It's all about creating cool communities!!!<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/04/Eli-Hassell-Cool-Community.mp4">http://thenext100days.org/wp-content/uploads/2022/04/Eli-Hassell-Cool-Community.mp4</a><br /> <br /> Some of Siteawe's clients just hand over their social media accounts for management. They want to step back. Clients want bigger and better. Other clients start from a blank sheet. For example, they have no connections on LinkedIn.<br /> <br /> The objective is to create a cool community. People who interact with your posts and are showing interest in your field of activities. Eli stressed that you don't just want random people, but those who are in your target audience.<br /> Know Your Who<br /> You're a small business, so don't go gung-ho and target every breathing person. The trick is to be selective. Just target those people who you think might have an interest in your services. Eli asks clients questions to determine the right targeting plan.<br /> <br /> * Is your market Business to Business?<br /> * Are you targeting consumers?<br /> * How old are your clients typically?<br /> * Do they have a particular ethnicity?<br /> * What market do you have now?<br /> * And, what target market would you really like?<br /> <br /> Another question asked is:<br /> <br /> * Are you aiming for sales?<br /> * Or, are you aiming for attention?<br /> <br /> Kevin is a Well Known Personality<br /> Just how well known is Kevin Appleby amongst the finance manager community?<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/04/Eli-Hassell-Kevin-Appleby.mp4">http://thenext100days.org/wp-content/uploads/2022/04/Eli-Hassell-Kevin-Appleby.mp4</a><br /> How to Get a Politician To Appear on Your Podcast<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/04/Eli-Hassell-Politician.mp4">http://thenext100days.org/wp-content/uploads/2022/04/Eli-Hassell-Politician.mp4</a><br /> <br /> &nbsp;<br /> Eli Provides a Testimonial for The Next 100 Days Podcast<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/04/Eli-Hassell-testimonial.mp4">http://thenext100days.org/wp-content/uploads/2022/04/Eli-Hassell-testimonial.mp4</a><br /> <br /> &nbsp;<br /> <br /> &nbsp;<br /> The Next 100 Days co-hosts…<br /> Graham Arrowsmith<br /> <a href="https://finelyfettled.co.uk/west-yorkshire-marketing-consultant/">Finely Fettled</a> helps organisations that want to market to affluent and high net worth customers with direct marketing campaigns and data services. <a href="http://meet-professionals.co.uk">Meet Professionals</a> – Offers large financial advisory groups with 50+ IFAs a white-labelled lead generation and conversion system. Contact Graham: LinkedIn: <a href="https://www.linkedin.com/in/grahamarrowsmith/">Visit Graham's LinkedIn Profile</a> Twitter: <a href="https://twitter.com/FinelyFettledUK">Visit Graham's Twitter Page</a...#319 Sedge Beswick – Influencer Marketing#319 Sedge Beswick – Influencer Marketinghttp://thenext100days.org/?p=6694Fri, 15 Apr 2022 06:30:30 +010050:28falsefullInfluencer Marketing with Sedge Beswick<br /> <br /> <br /> Influencer Marketing expert, Sedge Beswick joins The Next 100 Days Podcast this week. When Sedge started working in social media Facebook was king, and TikTok didn’t even exist. She is now one of the UK’s foremost voices on influencer marketing.<br /> <br /> <br /> <br /> <br /> <br /> Who is Sedge Beswick?<br /> Sedge is MD and Founder, of award-winning influencer marketing agency SEEN Connects. Now, the group is international. We spoke to Sedge from her base in New York. Prior to starting her business, Sedge worked with brands like Nike, eBay and Panasonic, Red Bull and ASOS.        <br /> <br /> <br /> <br /> <br /> You might ask, who are these influencers? Well, they include the musician Lewis Capaldi, television presenter Laura Whitmore and comedian Jack Whitehall. She has published two books, hosted a podcast series, is a judge for industry awards and is a regular guest expert for BBC News, Sky News, the Financial Times and The Drum.<br /> <br /> <br /> <br /> <br /> She supports young people entering social marketing and has helped more than 50 people land jobs.<br /> <br /> <br /> <br /> Sedge in New York<br /> You have to feel sorry for Sedge. Two months in New York. But, she claims to be tied to her laptop. A likely story! Still, Sedge noticed that the buzz word in NY right now is "cute". Answers on a postcard, what would be a good acronym for CUTE?<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/04/Sedge-Beswick-Cute.mp4">http://thenext100days.org/wp-content/uploads/2022/04/Sedge-Beswick-Cute.mp4</a><br /> <br /> Your accent is so CUTE - Clearly Understands Tactful Elocution!<br /> Sedge's Work Background<br /> Firstly, Sedge has had such a fun career. Like, working for Red Bull. You must have seen those cars with the slanting can of Red Bull on the top. If you were in Nottingham, a few years back, that was Sedge in the car!<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/04/Sedge-Beswick-Work-Background.mp4">http://thenext100days.org/wp-content/uploads/2022/04/Sedge-Beswick-Work-Background.mp4</a><br /> <br /> What does SEEN Connects do?<br /> SEEN Connects is an influencer marketing agency. First, they help brands with celebrities and influencers. Secondly, they come up with a creative. Thirdly, they manage that creative from end to end.<br /> <br /> She mentioned: "Archetypal Alignment" - you wouldn't go for a Scott Disick (from Keeping Up WIth The Kardashians) paid ad for say a weight bulking powder. I'm not entirely sure he'd do that anyway, but I have to admit to having never watched that show. There would be a negative reaction.<br /> <br /> What kind of Clients do You Work With?<br /> Let's start with Nike. In this clip, Sedge talks about a localised influencer marketing campaign.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/04/Sedge-Beswick-Nike.mp4">http://thenext100days.org/wp-content/uploads/2022/04/Sedge-Beswick-Nike.mp4</a><br /> <br /> And Why Would a Brand Want Influencer Marketing Support?<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/04/Sedge-Beswick-Why-SEEN-Connects.mp4">http://thenext100days.org/wp-content/uploads/2022/04/Sedge-Beswick-Why-SEEN-Connects.mp4</a><br /> <br /> They Start with Target Marketing <br /> First, they'll do an immersion session with their clients.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/04/Sedge-Beswick-Targeting.mp4">http://thenext100days.org/wp-content/uploads/2022/04/Sedge-Beswick-Targeting.mp4</a><br /> <br /> &nbsp;<br /> How to think about Influencers<br /> It's complicated! But that's when you're having fun.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/04/Sedge-Beswick-Its-Complicated.mp4">http://thenext100days.org/wp-content/uploads/2022/04/Sedge-Beswick-Its-Complicated.mp4</a><br /> <br /> #318 Leanne Elich – Sales Psychology#318 Leanne Elich – Sales Psychologyhttp://thenext100days.org/?p=6611Fri, 08 Apr 2022 06:30:44 +010053:29falsefullSales Psychology with Leanne Elich<br /> Sales psychology helps generate more business. This podcast covers how. Leanne is a self-declared 'kooky' person. She's untypical, but we soon discovered she practices what she preaches. Boy, she listens really well. The sales psychology techniques that Leanne teaches are based on relationship selling.<br /> <br /> <br /> <br /> <br /> What Leanne Does<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/03/Leanne-Elich-What-is-Sales-Psychology.mp4">http://thenext100days.org/wp-content/uploads/2022/03/Leanne-Elich-What-is-Sales-Psychology.mp4</a><br /> <br /> Leanne's background is in medicine. She has worked globally for over 20 years. However, her more immersive clients, the ones that are one to one appointments are in Australia.<br /> Think Outside The Box<br /> Although Leanne dislikes cliches, her website headline is "Think Outside The Box". So, why use that tagline? Well, it's something she's always said. You could say, it is part of her archetype. The phrase points to people needing to be more alert about their surroundings. Moreover, Leanne calls the type of thinking "diagonal thinking". The important lesson is to open your eyes and mind to what's happening around you.<br /> <br /> Don't just use brute force as a salesperson. Here's why.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/03/Leanne-Elich-Listening.mp4">http://thenext100days.org/wp-content/uploads/2022/03/Leanne-Elich-Listening.mp4</a><br /> <br /> Listening is a skill. But, once you learn, you can start connecting with others on a different level. Doing this improves your confidence. After a while, your performance improves. Listening is at the core of a good salesperson.<br /> Overcome the One BIG Mistake Sales People Make<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/03/Leanne-Elich-One-BIG-Mistake.mp4">http://thenext100days.org/wp-content/uploads/2022/03/Leanne-Elich-One-BIG-Mistake.mp4</a><br /> <br /> In this section, Leanne (an outgoing person) explains how she alters the way she comes across to connect better with a person who is more reserved. Firstly, she has to identify the person's personality. The object is to make the customer more comfortable.<br /> How to Connect on LinkedIn<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/03/Leanne-Elich-What-to-Say-to-a-New-Connection.mp4">http://thenext100days.org/wp-content/uploads/2022/03/Leanne-Elich-What-to-Say-to-a-New-Connection.mp4</a><br /> <br /> &nbsp;<br /> Testimonial From Leanne Elich<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/03/Leanne-Elich-Testimonial.mp4">http://thenext100days.org/wp-content/uploads/2022/03/Leanne-Elich-Testimonial.mp4</a><br /> Contact Leanne Elich<br /> Website:  <a href="https://www.leanneelichconsulting.com">Leanne Elich Consulting</a><br /> <br /> Telephone: +61 411 032 960<br /> <br /> LinkedIn:  <a href="https://www.linkedin.com/in/leanne-elich/">Leanne Elich</a><br /> The Next 100 Days co-hosts…<br /> Graham Arrowsmith<br /> <a href="https://finelyfettled.co.uk/west-yorkshire-marketing-consultant/">Finely Fettled</a> helps organisations that want to market to affluent and high net worth customers with direct marketing campaigns and data services. <a href="http://meet-professionals.co.uk">Meet Professionals</a> – Offers large financial advisory groups with 50+ IFAs a white-labelled lead generation and conversion system. Contact Graham: LinkedIn: <a href="https://www.linkedin.com/in/grahamarrowsmith/">Visit Graham's LinkedIn Profile</a> Twitter: <a href="https://twitter.com/FinelyFettledUK">Visit Graham's Twitter Page</a> Email:  <a href="graham@finelyfettled.co.uk">Email Graham Direct</a><br /> Kevin Appleby<br /> Kevin is a Chartered Accountant who has worked as a management consultant for a number of years specialising in finance transformation and implementing business change. Currently,#317 Anna Cheniuntai – Construction 3D Printing#317 Anna Cheniuntai – Construction 3D Printinghttp://thenext100days.org/?p=6645Fri, 01 Apr 2022 06:30:16 +010053:49falsefullConstruction 3D Printing with Anna Cheniuntai, CEO of Apis Cor Inc<br /> Anna's construction 3D Printing goal is to make housing truly affordable and available. Her company is Apis Cor. It's leading the world in construction 3D printing. For example, her company builds the shell of a home 9x faster than traditional models. And 30% cheaper!<br /> <br /> <br /> <br /> <br /> Apis Cor - Where Did The Name Come From?<br /> The idea came from honey bees! Apis means honey bee in Latin. Honey bees were the first to use an extrusion process. Extrusion is the process of forming something by pushing something out through a small opening. Honey bees do this all the time to build their homes. Cor means heart in Latin. So, the name Apis Cor was inspired by the first animals to build 3D in the world. Honey Bees!<br /> <br />  Credit: <a href="https://pixabay.com/users/photorama-5047024/?utm_source=link-attribution&amp;utm_medium=referral&amp;utm_campaign=image&amp;utm_content=6506809">Photorama</a><br /> <br /> As Anna says, we should be thankful to nature for providing inspiration.<br /> Ambition Beyond Earth<br /> Apis Cor uses robotics and autonomous construction technology. These skills are ideal for creating buildings on the Moon and Mars and beyond.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/03/Anna-Cheniuntai-Beyond-Earth.mp4">http://thenext100days.org/wp-content/uploads/2022/03/Anna-Cheniuntai-Beyond-Earth.mp4</a><br /> <br /> Therefore, will Apis Cor use local sand on Mars to create the mortar needed? Yes. Firstly, that means you don't need to ship the mortar all the way from Earth. Secondly, to avoid the huge cost of doing so. This means Apis Cor will be examining ways to build locally whenever they can. Anna believes the local material on the Moon or Mars will have to be mixed with a special compound from Earth to achieve the desired construction 3D printing quality.<br /> Will Apis Cor Build on Mars?<br /> More specifically, will Anna realise her dream of 3D printing on Mars? Alongside a company like <a href="https://www.spacex.com">SpaceX,</a> she thinks it is possible.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/03/Anna-Cheniuntai-Span-of-Annas-Career.mp4">http://thenext100days.org/wp-content/uploads/2022/03/Anna-Cheniuntai-Span-of-Annas-Career.mp4</a><br /> What Does Apis Cor Do Today?<br /> Kevin wanted to bring us back down to Earth! He asked the question, what does Apis Cor do today?<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/03/Anna-Cheniuntai-What-Do-Apis-Cor-Do.mp4">http://thenext100days.org/wp-content/uploads/2022/03/Anna-Cheniuntai-What-Do-Apis-Cor-Do.mp4</a><br /> <br /> Anna has named the robots.<br /> <br /> * Frank does the extrusion process.<br /> * Gary mixes the 3D print material and pumps it to Frank.<br /> * Mary is the bulk delivery truck.<br /> <br /> Frank was inspired by <a href="https://franklloydwright.org">Frank Floyd</a>, a recognised Architect. He designed more than 1,000 structures over a creative period of 70 years. He died in the same year that Graham was born! Gary came from the cartoon <a href="https://www.youtube.com/watch?v=mIQ122Ts5HY">Sponge-Bob Square Pants</a>! Mary just fit with Frank and Gary!<br /> <br /> Here's Mary! Isn't she elegant?<br /> <br /> <br /> Are There Any Limitations?<br /> Firstly, the number of floors is restricted to 3. That's about it.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/03/Anna-Cheniuntai-Limitations.mp4">http://thenext100days.org/wp-content/uploads/2022/03/Anna-Cheniuntai-Limitations.mp4</a><br /> What PROBLEM is Apis Cor Solving?<br /> Apis Cor solves an outdated construction industry. Traditional construction just cannot keep up with demand. Especially, when you consider worldwide housing needs. For example, in the USA, there is a shortage of 5 million houses.#316 Chris Martin – Business Finance#316 Chris Martin – Business Financehttp://thenext100days.org/?p=6591Thu, 24 Mar 2022 07:30:59 +010048:24falsefullDoes your business need more cash? Do you need money to invest in equipment? Or perhaps just some help with your working capital? Chris Martin can help you. He shares with us how businesses can benefit from his services as an intermediary with lenders. Origin Finance is Chris Martin's company and they supply business finance solutions. They are based near Northampton.<br /> <br /> <br /> <br /> <br /> What is business finance?<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/03/Chris-Martin-What-is-Business-Finance.mp4">http://thenext100days.org/wp-content/uploads/2022/03/Chris-Martin-What-is-Business-Finance.mp4</a><br /> <br /> The primary target for Origin Finance is to fund businesses through periods of growth.<br /> Do you fill the gap that Banks leave?<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/03/Chris-Martin-Do-you-fill-the-banks-gap.mp4">http://thenext100days.org/wp-content/uploads/2022/03/Chris-Martin-Do-you-fill-the-banks-gap.mp4</a><br /> Are Small Enterprises Always a Good Risk?<br /> Nope. Chris told us his first priority is to protect his lenders' money. Secondly, he gets the required funding into the businesses that need it. At the moment, as a result of the artificially high levels of Government money. There is a high level of fraud out there. So, Origin Finance spend time weeding out the potential fraudsters.<br /> <br /> Moreover, Chris thinks the increased level of fraudulent activity has meant Banks are even more likely to reject loan applications. What's surprising, is Banks don't have the systems to weed out these fraudsters, so they say no to just about everybody.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/03/Chris-Martin-Approach-to-lending-different.mp4">http://thenext100days.org/wp-content/uploads/2022/03/Chris-Martin-Approach-to-lending-different.mp4</a><br /> What Sort of Things Could I ask For Financing For?<br /> As per usual, Kevin asked another great question... Anything but property. That's because there are better people who can help with property.<br /> <br /> * Asset Finance - a gym company who wanted a 4th gym kitting out.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/03/Chris-Martin-What-are-loans-for.mp4">http://thenext100days.org/wp-content/uploads/2022/03/Chris-Martin-What-are-loans-for.mp4</a><br /> <br /> &nbsp;<br /> Chris Martin Testimonial for The Next 100 Days Podcast<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/03/Chris-Martin-Testimonial.mp4">http://thenext100days.org/wp-content/uploads/2022/03/Chris-Martin-Testimonial.mp4</a><br /> <br /> Chris also highlighted the show to his many followers on LinkedIn.<br /> <br /> <br /> Contact Chris Martin of Origin Finance<br /> Website:  <a href="https://www.originfinance.co.uk">Origin Finance</a><br /> <br /> Telephone: 01604 926 226<br /> <br /> LinkedIn:  <a href="https://www.linkedin.com/in/chris-martin-origin/">Chris Martin</a><br /> The Next 100 Days co-hosts…<br /> Graham Arrowsmith<br /> <a href="https://finelyfettled.co.uk/west-yorkshire-marketing-consultant/">Finely Fettled</a> helps organisations that want to market to affluent and high net worth customers with direct marketing campaigns and data services. <a href="http://meet-professionals.co.uk">Meet Professionals</a> – Offers large financial advisory groups with 50+ IFAs a white-labelled lead generation and conversion system. Contact Graham: LinkedIn: <a href="https://www.linkedin.com/in/grahamarrowsmith/">Visit Graham's LinkedIn Profile</a> Twitter: <a href="https://twitter.com/FinelyFettledUK">Visit Graham's Twitter Page</a> Email:  <a href="graham@finelyfettled.co.uk">Email Graham Direct</a><br /> Kevin Appleby<br /> Kevin is a Chartered Accountant who has worked as a management consultant for a number of years specialising in finance transformation and implementing business change. Currently,#315 Wayne Moloney – B2B Sales#315 Wayne Moloney – B2B Saleshttp://thenext100days.org/?p=6548Fri, 18 Mar 2022 07:30:22 +010052:26falsefullB2B Sales with Wayne Moloney<br /> Wayne Moloney is an expert in B2B Sales. So, what do you really want from an expert? The answer is, to share your expertise simply. He's doing that with his novel all about a complex B2B Sales situation. Yes, a novel. It's called: <a href="https://www.amazon.com/Wentworth-Prospect-novel-guide-success-ebook/dp/B09DPDL9FX">The Wentworth Prospect</a>.<br /> <br /> <br /> <br /> <br /> It's Business Development, Not Sales<br /> Wayne started his career as an engineer. He soon realised that wasn't for him. So, he got into sales. And now an author. Previously, he wrote a book about sales management. Why? Because he'd been thrown into sales management. You know, managing people. The damned hard thing.<br /> <br /> He'd been a young successful salesman but became a rubbish sales manager. Not the first, not the last!<br /> <br /> <br /> <br /> &nbsp;<br /> <br /> &nbsp;<br /> <br /> <br /> &nbsp;<br /> <br /> &nbsp;<br /> <br /> Wayne also wrote a book on the basics of B2B Sales. That's because he got annoyed by other books suggesting there is a silver bullet.<br /> <br /> <br /> What has been Wayne's Career Passion?<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/02/Wayne-Moloney-The-Wentworth-Propsect.mp4">http://thenext100days.org/wp-content/uploads/2022/02/Wayne-Moloney-The-Wentworth-Propsect.mp4</a><br /> <br /> So, Wayne wrote The Wentworth Prospect. Moreover, the story featured a heroine. Why a female character? Wayne explained, that females are still under-represented in sales. Surprisingly, females tend to be more successful than men. Interestingly, they tend to be more empathetic. Additionally, they are keener to discover what is happening in a situation.<br /> <br /> <br /> Why Did You Write a B2B Sales Story?<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/02/Wayne-Moloney-Why-a-story-book.mp4">http://thenext100days.org/wp-content/uploads/2022/02/Wayne-Moloney-Why-a-story-book.mp4</a><br /> <br /> Wayne shared the first 3 chapters of The Wentworth Prospect:<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/02/The-Wentworth-Prospect-Sample-Chapters-V2.pdf">Download the first 3 chapters</a><br /> Is it Hard to Get Your Head Around the Book?<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/02/Wayne-Moloney-Getting-Your-Head-Round-It.mp4">http://thenext100days.org/wp-content/uploads/2022/02/Wayne-Moloney-Getting-Your-Head-Round-It.mp4</a><br /> <br /> &nbsp;<br /> What are Lean Sales?<br /> Wayne also spoke about 'lean sales'. It means,<br /> <br /> * to reduce waste<br /> * add value<br /> * continual improvement<br /> <br /> How much waste have you got? Start with your unqualified pipelines.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/02/Wayne-Moloney-Lean-Sales.mp4">http://thenext100days.org/wp-content/uploads/2022/02/Wayne-Moloney-Lean-Sales.mp4</a><br /> <br /> &nbsp;<br /> Wayne Moloney Provides The Next 100 Days Podcast with a Testimonial<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/02/Wayne-Moloney-Testimonial.mp4">http://thenext100days.org/wp-content/uploads/2022/02/Wayne-Moloney-Testimonial.mp4</a><br /> <br /> &nbsp;<br /> The Next 100 Days co-hosts…<br /> Graham Arrowsmith<br /> <a href="https://finelyfettled.co.uk/west-yorkshire-marketing-consultant/">Finely Fettled</a> markets to high net worth customers. He uses direct mail and inserts campaigns. <a href="http://meet-professionals.co.uk">Meet Professionals</a> – Offers large financial advisory groups with 50+ IFAs a white-labelled lead generation and conversion system. Contact Graham: LinkedIn: <a href="https://www.linkedin.com/in/grahamarrowsmith/">Visit Graham's LinkedIn Profile</a> Twitter: <a href="https://twitter.com/FinelyFettledUK">Visit Graham's Twitter Page</a> Email:  <a href="graham@finelyfettled.co.#314 Phil Fraser – Business Sounding Board#314 Phil Fraser – Business Sounding Boardhttp://thenext100days.org/?p=6546Fri, 11 Mar 2022 07:30:35 +010045:29falsefullBeing a Business Sounding Board with Phil Fraser<br /> What is a business sounding board? Well, it's a cross between a business mentor and a business coach. Phil is a 'got the T shirt' adviser. Moreover, he makes for a useful business sounding board when you are stuck.<br /> <br /> <br /> <br /> <br /> What is a Sounding Board?<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/02/Phil-Fraser-Business-Sounding-Board.mp4">http://thenext100days.org/wp-content/uploads/2022/02/Phil-Fraser-Business-Sounding-Board.mp4</a><br /> <br /> Phil says it helps not to be in the business. That way he can stay curious. The more curious he is, the better questions he can ask. As he is looking at a business from the outside in, it gives him a different perspective from the owner.<br /> 2 Classic Questions to ask...<br /> <br /> * Why did you do that?<br /> * Why did you do it that way?<br /> <br /> Business owners hate those questions. The answer is usually, I did it like that in my old business, or, we've always done it like that. As Phil says, those are TERRIBLE answers.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/02/Phil-Fraser-Why-Did-You-Do-That.mp4">http://thenext100days.org/wp-content/uploads/2022/02/Phil-Fraser-Why-Did-You-Do-That.mp4</a><br /> Examples of Phil's Work<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/02/Phil-Fraser-Examples.mp4">http://thenext100days.org/wp-content/uploads/2022/02/Phil-Fraser-Examples.mp4</a><br /> Phil Fraser provides The Next 100 Days Podcast a Testimonial<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/02/Phil-Fraser-Testimonial.mp4">http://thenext100days.org/wp-content/uploads/2022/02/Phil-Fraser-Testimonial.mp4</a><br /> <br /> &nbsp;<br /> Contact Phil Fraser<br /> LinkedIn: <a href="https://www.linkedin.com/in/philfraser/">Phil Fraser</a><br /> <br /> Website:  <a href="https://philfraser.co.uk">Business Sounding Board</a><br /> The Next 100 Days co-hosts…<br /> Graham Arrowsmith<br /> <a href="https://finelyfettled.co.uk/west-yorkshire-marketing-consultant/">Finely Fettled</a> helps organisations that want to market to affluent and high net worth customers with direct marketing campaigns and data services. <a href="http://meet-professionals.co.uk">Meet Professionals</a> – Offers large financial advisory groups with 50+ IFAs a white-labelled lead generation and conversion system. Contact Graham: LinkedIn: <a href="https://www.linkedin.com/in/grahamarrowsmith/">Visit Graham's LinkedIn Profile</a> Twitter: <a href="https://twitter.com/FinelyFettledUK">Visit Graham's Twitter Page</a> Email:  <a href="graham@finelyfettled.co.uk">Email Graham Direct</a><br /> Kevin Appleby<br /> Kevin is a Chartered Accountant who has worked as a management consultant for several years specialising in finance transformation and implementing business change. Currently, he is COO of <a href="https://www.growcfo.net">GrowCFO</a>. GrowCFO is Where Finance Leaders Grow Together. Becoming a successful CFO requires commitment and dedication towards delivering your full potential. GrowCFO provides both community and CPD accredited training designed to grow the next generation of finance leaders. You can find Kevin on <a href="https://www.linkedin.com/in/kevin-appleby-295417a/">LinkedIn </a>and at <a href="http://www.kevinappleby.com">kevinappleby.com</a><br /> <br />#313 Shiv Gupta – Online Marketing#313 Shiv Gupta – Online Marketinghttp://thenext100days.org/?p=6525Fri, 04 Mar 2022 07:30:33 +010048:01falsefullOnline Marketing with Shiv Gupta <br /> Shiv has been around online marketing since his teens. His New Delhi based business now has over 100 staff. Incrementors attracts online marketing clients from around the world. We recorded the podcast mid-afternoon. Shiv is known as a 'night owl' as to him, at 8.30 pm his local time, that's the middle of his day. That's because the majority of his clients are from the US and Canada.<br /> <br /> <br /> <br /> <br /> Incrementors Provide Online Marketing<br /> Shiv helps clients to get more traffic, leads and sales from Email automation, PPC and SEO services. More important than getting traffic to a website, he focuses on increasing sales once they have arrived. Such strategies include setting up proper calls to action.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/02/Shiv-Gupta-Messaging.mp4">http://thenext100days.org/wp-content/uploads/2022/02/Shiv-Gupta-Messaging.mp4</a><br /> <br /> Prior to providing focused copywriting to improve website messaging, Incrementors provide training sessions to identify who they wish to sell to.<br /> <br /> If you are struggling to convert people once they get to the site, it might be because you've attracted the wrong crowd! Moreover, if you ask and answer questions about your ideal audience you'll get a much better feel for who to attract.<br /> <br /> * Age<br /> * Demographics<br /> * Interests<br /> * Pain points<br /> * Pleasures in life<br /> <br /> Once his clients start writing to these points, his clients start to realise the errors they have made in their copy, their offer on their website. With these changes...<br /> "...the content of the website changes and that's when the magic starts!"<br /> Shiv Gupta<br /> Is this process a lot of work?<br /> Version one is better than version none.<br /> Shiv Gupta<br /> How to get more people to your website<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/02/Shiv-Gupta-Getting-traffic.mp4">http://thenext100days.org/wp-content/uploads/2022/02/Shiv-Gupta-Getting-traffic.mp4</a><br /> <br /> Backlinks? Shiv says focus more on the quality of content and that will attract your ideal clients and the links you need.<br /> Do you care about the quality of leads you generate?<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/02/Shiv-Gupta-Back-Links-Quality.mp4">http://thenext100days.org/wp-content/uploads/2022/02/Shiv-Gupta-Back-Links-Quality.mp4</a><br /> <br /> Kevin points out that podcasting is an excellent strategy for creating backlinks. It is much more than that. Kevin and I have done research on the name of the guest. The Next 100 Days Podcast invariably ranks on either page 1 or page 2 for the guest!<br /> <br /> For fun, I have just Google searched a few recent guests:<br /> <br /> <a href="http://thenext100days.org/307-john-lamerton-evergreen-assets">John Lamerton</a> - Page 2<br /> <br /> <a href="http://thenext100days.org/311-stuart-mcdonagh-scheduling">Stuart McDonagh</a> - Page 1<br /> <br /> <a href="http://thenext100days.org/308-steven-haggerty-lead-generation">Steven Haggerty</a> - Page 2<br /> <br /> <a href="http://thenext100days.org/306-odessa-sherreard-creating-engaging-content">Odessa Sherreard</a> - Page 1<br /> <br /> Therefore, Shiv recommends all his clients become guests on podcasts. As a consequence, personal branding is such an important factor in attracting new clients.<br /> Tips From Shiv Gupta<br /> Work on content that solves problems. More demand generation rather than lead generation.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/02/Shiv-Gupta-Demand-Generation.mp4">http://thenext100days.org/wp-content/uploads/2022/02/Shiv-Gupta-Demand-Generation.mp4</a><br /> <br /> Shiv Gupta Gives The Next 100 Days Podcast a Testimonial<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/02/Shiv-Gupta-Testimonial.#312 Martin Booth – Copywriting#312 Martin Booth – Copywritinghttp://thenext100days.org/?p=6507Fri, 25 Feb 2022 07:30:50 +010041:25falsefullCopywriting with Martin Booth<br /> Copywriting expert Martin Booth rejoins The Next 100 Days Podcast for the second time. His first visit was <a href="http://thenext100days.org/148-martin-booth-copywriting">back in 2018</a>. Meanwhile, over the course of the last 3 years he has developed his business. He says he has attracted some fantastic clients. Martin's weakness is that he loves writing.<br /> <br /> <br /> <br /> <br /> How Did Martin Grow His Copywriting Business?<br /> Martin says he worked hard, networked lots and got referrals and testimonials for his work.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/02/Martin-Booth-How-Did-He-Buiild-His-Copywriting-Business.mp4">http://thenext100days.org/wp-content/uploads/2022/02/Martin-Booth-How-Did-He-Buiild-His-Copywriting-Business.mp4</a><br /> <br /> He has a business associate in the States who encapsulated his networking approach. He said, who do you remember most from networking meetings? Do you remember the guy who pitches you his elevator pitch or the guy that asks you a lot of questions and is interested in you?<br /> <br /> Therefore. Martin's friend said beware of having "COMMISSION BREATH". Specifically, that means you are coming across as desperate for the sale.<br /> Create Your 10 WORD Introduction<br /> Generally, Martin says you should distill what you do and what you bring to people in 10 words. On the day of the podcast, Martin attended a networking meeting beforehand. In this case, someone came up to him, as you do, and asked 'what do you do?'.<br /> <br /> Martin said:<br /> <br /> "I'm a copywriter, [I write great words that help you get more business.]"<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/02/Martin-Booth-10-Word-Networking-Intro.mp4">http://thenext100days.org/wp-content/uploads/2022/02/Martin-Booth-10-Word-Networking-Intro.mp4</a><br /> How Do You Get Clients?<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/02/Martin-Booth-How-He-Gets-Business.mp4">http://thenext100days.org/wp-content/uploads/2022/02/Martin-Booth-How-He-Gets-Business.mp4</a><br /> Martin's Testimonial for The Next 100 Days Podcast<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/02/Martin-Booth-Testimonial.mp4">http://thenext100days.org/wp-content/uploads/2022/02/Martin-Booth-Testimonial.mp4</a><br /> Contact Martin<br /> LinkedIn:  <a href="https://www.linkedin.com/in/martinpbooth/">Martin Booth</a><br /> <br /> Website: <a href="https://www.leboomedia.co.uk"> LeBoo Media</a><br /> The Next 100 Days co-hosts…<br /> Graham Arrowsmith<br /> <a href="https://finelyfettled.co.uk/west-yorkshire-marketing-consultant/">Finely Fettled</a> helps organisations that want to market to affluent and high net worth customers with direct marketing campaigns and data services. <a href="http://meet-professionals.co.uk">Meet Professionals</a> – Offers large financial advisory groups with 50+ IFAs a white-labelled lead generation and conversion system. Contact Graham: LinkedIn: <a href="https://www.linkedin.com/in/grahamarrowsmith/">Visit Graham's LinkedIn Profile</a> Twitter: <a href="https://twitter.com/FinelyFettledUK">Visit Graham's Twitter Page</a> Email:  <a href="graham@finelyfettled.co.uk">Email Graham Direct</a><br /> Kevin Appleby<br /> Kevin is a Chartered Accountant who has worked as a management consultant for a number of years specialising in finance transformation and implementing business change. Currently, he is COO of <a href="https://www.growcfo.net">GrowCFO</a>. GrowCFO is Where Finance Leaders Grow Together. Becoming a successful CFO requires commitment and dedication towards delivering your full potential. GrowCFO provides both community and CPD accredited training designed to grow the next generation of finance leaders. You can find Kevin on <a href="https://www.linkedin.com/in/kevin-appleby-295417a/">LinkedIn </a>and at <a href="http://www.#311 Stuart McDonagh – Scheduling#311 Stuart McDonagh – Schedulinghttp://thenext100days.org/?p=6445Fri, 18 Feb 2022 07:22:25 +010055:29falsefullScheduling with Stuart McDonagh<br /> Scheduling expert Stuart McDonagh joins the podcast for this episode. Stuart worked alongside Kevin Appleby earlier in their careers. Kevin's son aged with Stuart and so Kevin had inbuilt experience managing his relationship with Stuart. Now, Stuart runs We Schedule It.<br /> <br /> <br /> <br /> <br /> Intrapreneur<br /> An entrepreneur is that anti-establishment person in the company, who creates new opportunities. Stuart was a bit like that himself.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/02/Stuart-McDonagh-Intrapreneur.mp4">http://thenext100days.org/wp-content/uploads/2022/02/Stuart-McDonagh-Intrapreneur.mp4</a><br /> What Problem is We Schedule It Solving?<br /> The We Schedule It business was founded in May 2020. Originally, it was to address the back-log of appointments in the NHS. Stuart came up against an immovable object. Despite the fact that the non-care and treatment side of the NHS which desperately needs reform. He cites the booking, the scheduling, the availability.<br /> <br /> Stuart really wanted to help the NHS fix these all too obvious problems. Quickly, he got a team around him and produced a Minimum Viable Product, which he took to the NHS. And failed, as he said.<br /> <br /> Since then, he has pivoted to become a services scheduling app, where he says there is a 'white space' for a service. Now, they are entering pre-seed funding round to acquire funds to develop their business.<br /> Is it Failure, or is it Learning?<br /> Stuart is clearly bothered by the experience, but all that tells us is he cares very much about fixing issues that as a Nation, we can and should get fixed. For example, the NHS app (did you know hey had one?) doesn't do re-scheduling. His solution can.<br /> <br /> With the NHS, there are any number of roadblocks to overcome to get anything done. There came a point when Stuart and his team realised he just couldn't push treacle up his any further.<br /> The Scheduling Pivot<br /> In this clip, Stuart tracks through from Scheduling App to a much more sophisticated business services solution. This app covers discovery (who do you want to help you), the payment, the interaction, rescheduling, all the way through to feedback.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/02/Stuart-McDonagh.mp4">http://thenext100days.org/wp-content/uploads/2022/02/Stuart-McDonagh.mp4</a><br /> <br /> One example Stuart mentioned was the bereavement process. The app would consolidate all the players in that field. Another example, buying and selling property.<br /> <br /> Their marketplace is an alternative to Pay Per Click? Does the marketplace look like Yellow Pages? No. Stuart aggregates everyone you need for the bereavement or property sales process. But is this likely? Stuart says he'd twin a big city plus smaller town. Manchester and Sale.<br /> Seeking Pre-Seed Investment<br /> Stuart is looking for £350,000 of pre-seed investment. Moreover, he has built a 'Negative Nelly' model to present a sensible proposition to an Investor.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/02/Stuart-McDonagh-White-Pages-With-a-PPC-Offering.mp4">http://thenext100days.org/wp-content/uploads/2022/02/Stuart-McDonagh-White-Pages-With-a-PPC-Offering.mp4</a><br /> <br /> Therefore, to get a new brand, the service is likely to be re-named ROARI.<br /> Stuart's Testimonial<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/02/Stuart-McDonagh-Testimonial.mp4">http://thenext100days.org/wp-content/uploads/2022/02/Stuart-McDonagh-Testimonial.mp4</a><br /> <br /> &nbsp;<br /> The Next 100 Days co-hosts…<br /> Graham Arrowsmith<br /> <br /> <br /> <a href="https://finelyfettled.co.uk/west-yorkshire-marketing-consultant/">Finely Fettled</a> helps organisations that want to market to affluent and high net worth customers with direct marketing campaigns ...#310 James Lott – Digital Marketing Apprenticeships#310 James Lott – Digital Marketing Apprenticeshipshttp://thenext100days.org/?p=6470Fri, 11 Feb 2022 07:30:38 +010053:17falsefullApprenticeships with James Lott<br /> James Lott supports apprenticeships in digital marketing for entrepreneurs. So, how do you get the talent in and how do you retain it and progress that talent? His focus is digital marketing. Working Knowledge is his business and it is based in Bristol. He comes from a family of entrepreneurs. His training business has been going for 17 years!<br /> <br /> <br /> <br /> <br /> National Apprentice Week - 7th to 13th February 2022<br /> We recorded James Lott's podcast to be released during The National Apprenticeships Week 2022. Click on the image above and you can find out even more information about apprenticeships. Alternatively, as you are sure to establish, check out James Lott at <a href="https://www.workingknowledge.org.uk">WORKING KNOWLDGE</a>.<br /> Helping Young People Thrive<br /> For 17 years, James has been helping young people get started in their careers. One of James's clients described the act of helping young people as "a responsibility and a privilege". It's all about encouraging the next generation of entrepreneurs and young people in business.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/02/James-Lott-Young-Talent.mp4">http://thenext100days.org/wp-content/uploads/2022/02/James-Lott-Young-Talent.mp4</a><br /> <br /> Schools can improve their training of young people. Not least, they can improve careers training. You have to spend time in businesses to be able to get across what it is like working there. James has actually helped organisations present to schools. As a result, it's an amazing experience he says. By entrepreneurs showing up in classrooms, it helps bring a school's curriculum alive.<br /> Can Businesses Inspire Youngsters to take Apprenticeships Instead of University?<br /> The big question is should an 18 year old go to university or become an apprentice?<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/02/James-Lott-Apprenticeships-or-University.mp4">http://thenext100days.org/wp-content/uploads/2022/02/James-Lott-Apprenticeships-or-University.mp4</a><br /> <br /> &nbsp;<br /> The Next 100 Days co-hosts…<br /> Graham Arrowsmith<br /> <a href="https://finelyfettled.co.uk/west-yorkshire-marketing-consultant/">Finely Fettled</a> helps organisations that want to market to affluent and high net worth customers with direct marketing campaigns and data services. <a href="http://meet-professionals.co.uk">Meet Professionals</a> – Offers large financial advisory groups with 50+ IFAs a white-labelled lead generation and conversion system. Contact Graham: LinkedIn: <a href="https://www.linkedin.com/in/grahamarrowsmith/">Visit Graham's LinkedIn Profile</a> Twitter: <a href="https://twitter.com/FinelyFettledUK">Visit Graham's Twitter Page</a> Email:  <a href="graham@finelyfettled.co.uk">Email Graham Direct</a><br /> Kevin Appleby<br /> Kevin is a Chartered Accountant who has worked as a management consultant for a number of years specialising in finance transformation and implementing business change. Currently, he is COO of <a href="https://www.growcfo.net">GrowCFO</a>. GrowCFO is Where Finance Leaders Grow Together. Becoming a successful CFO requires commitment and dedication towards delivering your full potential. GrowCFO provides both community and CPD accredited training designed to grow the next generation of finance leaders. You can find Kevin on <a href="https://www.linkedin.com/in/kevin-appleby-295417a/">LinkedIn </a>and at <a href="http://www.kevinappleby.com">kevinappleby.com</a><br /> <br />#309 – Jane Shaw – Time Management#309 – Jane Shaw – Time Managementhttp://thenext100days.org/?p=6424Fri, 04 Feb 2022 07:30:52 +010050:43falsefullTime Management with Jane Shaw<br /> This might have been Jane Shaw's first podcast, but what she tells us about time management will surely generate a series of guest appearances elsewhere! Jane runs a company called Serious Development. She comes from Suffolk. Jane is currently doing a Masters in Business Psychology at the University of East London.<br /> <br /> <br /> <br /> <br /> <br /> Incredibly, Jane says she doesn't believe in time management! Jane works with a training company called <a href="http://ninedotsdevelopment.com">Nine Dots Development</a>. One of our listeners, <a href="https://www.linkedin.com/in/aadila-jassat-328976222/">Aadila Jassat</a> introduced Jane to us.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/01/Jane-Shaw-Managing-Time.mp4">http://thenext100days.org/wp-content/uploads/2022/01/Jane-Shaw-Managing-Time.mp4</a><br /> <br /> Jane says that COVID has pushed people into wanting to be seen as productive. In the past, staff would have been 'present' at work. You could see them there! COVID blurred this because you were working from home. More than that, there was no longer that commute 'buffer' between work and home.<br /> <br /> Jane says that people are questioning "Is what I'm Doing, Good Enough?". Am I good enough, showing to the company that I am good enough?<br /> <br /> Therefore, it's less about productivity and more about how you are doing holistically.<br /> It's About Being Kind<br /> On the University course, Jane is currently attending, her lecturer said 8 out of 10 dissertations included the word COVID in the title.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/01/Jane-Shaw-Kindness.mp4">http://thenext100days.org/wp-content/uploads/2022/01/Jane-Shaw-Kindness.mp4</a><br /> <br /> Jane says people are JUST getting by. She argues the tools of time management are removing the humanity of working life. So, in therapy, her coaching students end up in tears often.<br /> <br /> Kevin admitted he'd only been on a client site once in the last 2 years. Before COVID he'd do that regularly. When he is away from the desk, he really appreciates his time. Kevin thinks people think that if you are not at your screen, you are not working.<br /> Get Back to the Workplace!!!<br /> For your sanity and time management, get back to the workplace. Jane shares an excellent example of informal skills share. On top of that, she gives another example of dumb companies not knowing when they are being ripped off.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/01/Jane-Shaw-Get-Back-to-the-Workplace.mp4">http://thenext100days.org/wp-content/uploads/2022/01/Jane-Shaw-Get-Back-to-the-Workplace.mp4</a><br /> <br /> FREE RESOURCE:  <a href="http://ninedotsdevelopment.com/courses/freetimemanagementcourse">Time Management Course</a><br /> <br /> Give yourself short rituals of recovery, says Jane. Like Graham, go for a walk. Give yourself a chance to think. Download the free resources from Nine Dots.<br /> What's in the FREE RESOURCE?<br /> Each activity will take 15 minutes.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/01/Jane-Shaw-Free-Time-Management-Resource-Explained.mp4">http://thenext100days.org/wp-content/uploads/2022/01/Jane-Shaw-Free-Time-Management-Resource-Explained.mp4</a><br /> <br /> &nbsp;<br /> <br /> Meanwhile, Graham had a senior moment. He forgot what it was that a colleague used to accuse him of when it comes to procrastination. He's remembered now!<br /> <br /> "His indecision is final!"<br /> Jane Shaw Testimonial for The Next 100 Days Podcast<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/01/Jane-Shaw-Testimonial.mp4">http://thenext100days.org/wp-content/uploads/2022/01/Jane-Shaw-Testimonial.mp4</a><br /> <br /> &nbsp;<br /> The Next 100 Days co-hosts…<br /> Graham Arrowsmith<br /> <br /> <br /> <a href="https://finelyfettled.#308 Steven Haggerty – Lead Generation#308 Steven Haggerty – Lead Generationhttp://thenext100days.org/?p=6400Fri, 28 Jan 2022 07:30:50 +010058:36falsefullLead Generation with Steven Haggerty from GrowLeady<br /> Steven Haggerty is a lead generation specialist and runs a company called GrowLeady. They've grown quickly and now employs ten staff. GrowLeady offer lead generation through LinkedIn, email marketing and Pay Per Click on Instagram, Facebook and TikTok.<br /> <br /> <br /> <br /> <br /> Founders365 - a lead generation podcast<br /> Steven is a relentless guy. He recorded almost one show a day for a year. Amazingly, he has produced 222 shows in such a short time period. You have to say, that's impressive consistency. It was late 2019, when Steven made a decision to record podcasts. He figured out that a founders podcast was a smart way to get in front of his founder's target audience.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/01/Steven-Haggerty-Podcast-Story.mp4">http://thenext100days.org/wp-content/uploads/2022/01/Steven-Haggerty-Podcast-Story.mp4</a><br /> What did Steve learn?<br /> <a href="http://thenext100days.org/wp-content/uploads/2022/01/Steven-Haggerty-What-did-you-learn.mp4">http://thenext100days.org/wp-content/uploads/2022/01/Steven-Haggerty-What-did-you-learn.mp4</a><br /> <br /> So, what did he learn? Those that are truly successful and happy are NOT online all the time. This was a big revelation for Steven. Understandably, this reverted his approach to one he started his business life with...<br /> I always had that work hard in silence mentality.<br /> <br /> Steven Haggerty<br /> GrowLeady is all about growth and lead generation. Steve says it has been a whirlwind. In just 7 months, the agency has grown to 10 employees and they have clients all over the world.<br /> What methods are used to generate leads?<br /> GrowLeady uses cold outreach and paid ads. Cold outreach is cold email and LinkedIn. Paid Ads across Facebook, Instagram, Google, TikTok and YouTube.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/01/Steven-Haggerty-Outreach.mp4">http://thenext100days.org/wp-content/uploads/2022/01/Steven-Haggerty-Outreach.mp4</a><br /> <br /> You could spend between £200 and £100,000 per month. Steven says TikTok is a great way to approach GEN-Z customers with short-form e-commerce video.<br /> <br /> Big question, ask yourself WHERE DOES YOUR CUSTOMER HANG OUT. Kevin reiterated the importance of having a client avatar.<br /> A Change in buyer behaviour<br /> How do younger audiences buy? Well, within 3 taps of your phone you can buy a product. First, tap the ad. Second, go on the website and order. Third, use Apple Pay to pay. Steven says people's buying behaviour has changed dramatically over the last 3 years. How? People have shifted from a conscious buying behaviour, where they think, consider and look at their options. He recalls a time (as a 29-year-old) that he'd have 5 different tabs open, to assess where the best place is to buy that thing is. Realistically, 9 out of 10 times he'll buy from Amazon.<br /> <br /> Or, he'll buy a product from an ad. Ads put what you want in front of you. Social media is so different for every single person. People with certain views will receive more news articles with those views. This is causing an argumentative culture. This polarises approaches.<br /> <br /> Paid outreach avoids polarisations. You focus on demographics.<br /> Do High Net Worth Individuals Avoid Social Media?<br /> Steven highlights Instagram as a platform that attracts a number of HNWs. He used to work in the superyacht industry. Buyers wanted privacy. Now, social media is ego-based. HNWs will still share with their friends.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2022/01/Steven-Haggerty-HNWIs.mp4">http://thenext100days.org/wp-content/uploads/2022/01/Steven-Haggerty-HNWIs.mp4</a><br /> Contact Steven Haggerty<br /> <br /> Steven's Testimonial for The Next 100 Days Podcast<br /> <a href="http://thenext100days.#307 John Lamerton – Evergreen Assets#307 John Lamerton – Evergreen Assetshttp://thenext100days.org/?p=6350Fri, 21 Jan 2022 07:30:23 +010001:04:38falsefullEvergreen Assets with John Lamerton<br /> Evergreen Assets is the name of John Lamerton's latest book. This is John's third appearance on The Next 100 Days Podcast.<br /> <br /> <br /> <br /> <br /> Evergreen Assets - The Book<br /> <a href="https://www.amazon.co.uk/Evergreen-Assets-Rewards-Marketing-Ecosystem-ebook/dp/B09M8LHV7J">BUY THE BOOK</a><br /> <br /> John wrote the majority of the book in the March 2020 lockdown. John's clients were concerned to receive his advice. Firstly, he told them to look after cash flow. Secondly, look after relationships. One of the recurring themes in the book is that it is not a numbers game, it's a relationships game. No one remembers what you did, but they'll remember how you made them feel. Thirdly, he told people to build evergreen assets.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/12/John-Lamerton-Evergreen-Assets.mp4">http://thenext100days.org/wp-content/uploads/2021/12/John-Lamerton-Evergreen-Assets.mp4</a><br /> <br /> Noddy Holder - Great Example of Evergreen Assets<br /> Even though Graham got his 70s bands mixed up, Mud and Slade. Noddy Holder was in fact the lead singer and writer of a very popular Christmas anthem. John tells the story...<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/12/John-Lamerton-Noddy-Holder.mp4">http://thenext100days.org/wp-content/uploads/2021/12/John-Lamerton-Noddy-Holder.mp4</a><br /> <br /> It is rumoured that Noddy Holder receives £500k royalties, etc for the song every year. That is some return of effort deployed.<br /> John Doesn't Like "What's Working Now"<br /> He says the Guru's like to sell 'what's working right now. Why? It's because Guru's can say the reason you're now successful is you aren't doing what's working right now. You are using an outdated model. The world has moved on. He says, The Gurus will say, "I've got a secret, and that secret is what's working right now".<br /> <br /> It's all smoke and mirrors. A sleight of hand magic trick to rob you of money.<br /> <br /> Instead, John encourages business owners to focus on what works every single time. It's the "Merry Christmas Everybody" marketing strategy.<br /> What do you think of Social Media?<br /> "It's tomorrow's chip paper."<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/12/John-Lamerton-Social-Media.mp4">http://thenext100days.org/wp-content/uploads/2021/12/John-Lamerton-Social-Media.mp4</a><br /> The Social Network<br /> John points out that social media used to be known as the social network.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/12/John-Lamerton-Disliking-Social-Media.mp4">http://thenext100days.org/wp-content/uploads/2021/12/John-Lamerton-Disliking-Social-Media.mp4</a><br /> <br /> John argues that it is far better for business owners to go deep with a few people, rather than spray stuff to lots of people.<br /> The Evergreen Assets Eco-System<br /> <a href="http://thenext100days.org/wp-content/uploads/2021/12/John-Lamerton-Evergreen-Assets-Eco-System.mp4">http://thenext100days.org/wp-content/uploads/2021/12/John-Lamerton-Evergreen-Assets-Eco-System.mp4</a><br /> <br /> There will be one of the 6 seed classes that your business can most benefit from.<br /> Viral Class - R Rate<br /> John uses the R rate, used to reflect the Replicate Rate of the China Virus. So if you have an R rate of 1.5, for every 10 customers, they'll bring in 5 free.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/12/John-Lamerton-R-Rate-Viral.mp4">http://thenext100days.org/wp-content/uploads/2021/12/John-Lamerton-R-Rate-Viral.mp4</a><br /> <br /> The gym wraps up a shareable story that can be put into a referral system, then you'll have a business that produces a huge number of referral clients. The trade is made with the client to say if I produce the results you are looking for, you will refer me to 5 other people.#306 Odessa Sherreard – Creating Engaging Content#306 Odessa Sherreard – Creating Engaging Contenthttp://thenext100days.org/?p=6328Fri, 14 Jan 2022 07:29:15 +010055:17falsefullCreating Engaging Content with Odessa Sherreard<br /> Creating engaging content is a Labour of love for Odessa Sherreard. Every day she spends her time on LinkedIn engaging with people to create leads for businesses. However, it is how she does it that is instructional.<br /> <br /> <br /> <br /> Odessa helps businesses find and promote their voice across social media. This helps to get their brand "out there" and feel represented. Above all, it's about doing this in a more personal human way. Graham looked up the name Odessa. It derives from the Greek word Odyssey. Which translates as "long journey". He quipped that he thought the podcast might go on forever!<br /> <br /> <br /> On LinkedIn 24/7<br /> <a href="http://thenext100days.org/wp-content/uploads/2021/12/On-Linkedin-247.mp4">http://thenext100days.org/wp-content/uploads/2021/12/On-Linkedin-247.mp4</a><br /> The LinkedIn Pretenders<br /> <a href="http://thenext100days.org/wp-content/uploads/2021/12/LinkedIn-Pretenders.mp4">http://thenext100days.org/wp-content/uploads/2021/12/LinkedIn-Pretenders.mp4</a><br /> What does engagement mean to Odessa?<br /> For a lot of people, they tend to assume that engagement is what happens to their own content. This means It's not just about looking at what others are commenting on your posts. For Odessa, it is about having conversations with anybody. First, it doesn't have to be on your content. Second, either you support someone else's content or just join in the conversation.<br /> <br /> Odessa says you need to be intentional about where you leave comments. Not so much random, more where you add value. So you may be commenting that reaffirms your voice, your brand etc.<br /> Odessa is living the dream<br /> <a href="http://thenext100days.org/wp-content/uploads/2021/12/Living-the-LinkedIn-Dream.mp4">http://thenext100days.org/wp-content/uploads/2021/12/Living-the-LinkedIn-Dream.mp4</a><br /> <br /> Amazingly, Odessa spends most of every day on LinkedIn. She likes it. For her that is a revelation. Odessa enjoys working alongside her colleague. He values her and it makes for an enjoyable working environment.<br /> <br /> In addition, Odessa enjoys her writing and what she is discussing. It is a form of addiction, she just wants to do more of it.<br /> Odessa also supports a Pre-School<br /> <a href="http://thenext100days.org/wp-content/uploads/2021/12/Pre-School.mp4">http://thenext100days.org/wp-content/uploads/2021/12/Pre-School.mp4</a><br /> <br /> Interestingly, Odessa feels the physical community she grew up in has somewhat dissipated. By contrast, her view is it has shifted onto social media. Oddly, social media has connected Odessa to more local people.<br /> Be Authentic<br /> <a href="http://thenext100days.org/wp-content/uploads/2021/12/Be-Authentic.mp4">http://thenext100days.org/wp-content/uploads/2021/12/Be-Authentic.mp4</a><br /> <br /> You don't need to come up with a grand 'interest'. Use your favourite 'Dad Joke". My dog did this, do you like dogs. Respond with a piece of yourself.<br /> How does Odessa learn things about her clients?<br /> In order that Odessa speaks in the voice of her client, first, she needs to understand them. Moreover, she deploys a questionnaire.<br /> <br /> * Favourite holiday<br /> * the things you'd learn about them as a friend<br /> * she'll listen to their turn of phrase<br /> * she picks clients where there is an attachment between them.<br /> * It is a difficult skill to write in someone else's voice<br /> <br /> Moreover, Odessa's zoom introduction meetings ask:<br /> <br /> * what do they want to achieve with their business<br /> * if they came to her because of something Odessa had written, what was it that resonated with them<br /> * she listens to what they want, she tells them what she can do and the route that is best taken to achieve their goals.<br /> * social media can take a few months before results.<br /> * so,#305 – Dr David Spicer – University & Business Partnerships#305 – Dr David Spicer – University & Business Partnershipshttp://thenext100days.org/?p=6306Fri, 07 Jan 2022 07:30:15 +010051:23falsefullUniversity &amp; Business Partnerships with Dr David Spicer<br /> Small businesses looking to develop business partnerships with Universities should pay attention to this podcast. Dr David Spicer works for The University of Bradford. David later spent time working in retail with Woolworths where he ran a shop. Later, he spent time in their HR department<br /> <br /> <br /> <br /> &nbsp;<br /> <br /> <br /> <br /> His academic focus became how organisations learn. The research was all about how managers shared knowledge with others in the team.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/12/Organisation-Learning.mp4">http://thenext100days.org/wp-content/uploads/2021/12/Organisation-Learning.mp4</a><br /> <br /> David has been driven by the idea of business partnerships.<br /> University and Business Partnerships Have Driven David's Career<br /> David mentioned Charles Handy. Never heard of him? Well, here's a link to <a href="https://www.strategy-business.com/article/The-wisdom-of-Charles-Handy">The Wisdom of Charles Handy</a><br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/12/Management-Approach.mp4">http://thenext100days.org/wp-content/uploads/2021/12/Management-Approach.mp4</a><br /> <br /> "We need to be as applied as we can be", says Dr David Spicer. To kevin's point regarding Balanced Scorecards - he can teach the theory in university easily, but it is the practical application with politics and the right content that will make it zing!<br /> Students Who Work in Industry Out-Perform Those That Don't<br /> <a href="http://thenext100days.org/wp-content/uploads/2021/12/Better-Outcomes.mp4">http://thenext100days.org/wp-content/uploads/2021/12/Better-Outcomes.mp4</a><br /> <br /> The thing about being a student is you want to immerse yourself in the potential a university offers. If you want a continuation of schools spoon feeding you, then you're shorting your own future. Bradford University builds into their programmes, the opportunities to gain experience, build confidence and get valuable understanding which will make entry into the workforce a great deal easier.<br /> <br /> In this clip, David explains the real benefits for both students and businesses from the programme at Bradford University. How to make yourself compelling to an employer!<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/12/Benefits-for-Business-Students.mp4">http://thenext100days.org/wp-content/uploads/2021/12/Benefits-for-Business-Students.mp4</a><br /> The Knowledge Transfer Network<br /> For more information on KTN, <a href="https://www.bradford.ac.uk/management/ktn-webinars/">go here</a>.<br /> <br /> The University puts on seminars for local small businesses. Imparting knowledge and facilitating networking. Students come along too.<br /> <br /> Times Higher Education Award went to Bradford University for BUSINESS SCHOOL OF THE YEAR.<br /> <br /> <br /> <br /> David encourages small businesses to see local universities as a resource. For instance, collaborative reports. The universities have students who are keen to work with businesses. The students themselves are supported by academic faculty members. They can help you get that report done. You know, that report you've not got round to doing.<br /> No Front Door At Universities<br /> This is a challenge for the Universities to make it easier for businesses to find their way into the university itself. The Business School at Bradford relocated to the main campus. This makes the university a bigger and better hub. David says it makes the place more permeable for students and businesses.<br /> Is the Future Looking Good for Small Businesses?<br /> <a href="http://thenext100days.org/wp-content/uploads/2021/12/Small-Business-Future.mp4">http://thenext100days.org/wp-content/uploads/2021/12/Small-Business-Future.mp4</a><br /> <br /> Kevin makes the point that learning is acceleratin...#304 – Matt Footner – AI Forex Trading#304 – Matt Footner – AI Forex Tradinghttp://thenext100days.org/?p=6277Fri, 17 Dec 2021 07:30:11 +010001:00:05falsefullAI Forex Trading with Matt Footner<br /> AI Forex Trading expert Matt Footner runs Simply Bots. That is a company that has developed an AI solution that enables investors who are not Forex experts to trade automatically. His platform has made his clients a lot of money in 2021. So, how has he done that? Customer service is at the core of the answer, but there is a load of tech that makes everything work so well for his clients.<br /> <br /> <br /> <br /> <br /> A Fantastic AI Forex Trading Team<br /> Matt was very humble. It was his supremely talented team who created the AI bot. But, we wouldn't be far wrong by saying that Matt inspired the work! Bot is short for robot. A slave to humans. Well, that is until they get so clever that they take over the world.<br /> <br /> The rationale for using AI is that it takes the emotion out of trading. So what do the bots do?<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/12/Matt-Footner-Bots.mp4">http://thenext100days.org/wp-content/uploads/2021/12/Matt-Footner-Bots.mp4</a><br /> <br /> So, what questions should you ask BEFORE going into foreign exchange trading using an AI bot?<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/12/Matt-Footner-Questions-to-ask-before-investing.mp4">http://thenext100days.org/wp-content/uploads/2021/12/Matt-Footner-Questions-to-ask-before-investing.mp4</a><br /> <br /> Kevin made the case that he knows next to nothing about Forex Trading.<br /> $6 Trillion FX Trading Per Day!<br /> The markets are open more or less 7 days per week. And $6Tn is traded in forex every day.<br /> <br /> This kind of trading is about passive income. You can find more about Matt and his company at: <a href="https://www.fxplusrange.com">fxplusrange.com</a><br /> Tolerance to Risk<br /> Matt says we have all got a tolerance to risk. He is 50 years old, he had his kids when he was young and a couple of years back, financially they were off his hands. Unlike other families who have their kids a bit later in life, at Matt's age they might be more risk averse, as they have more current commitments.<br /> <br /> FX Plus Range The 5 range is a lower risk option, and offers around 5% per month.<br /> <br /> Matt's background is financial Services. He was a financial adviser. As one of them, your main aim is to protect the client's principal and then get growth. In the financial industry, the people that make the big money are the FX and Hedge fund guys. They make money off money.<br /> Too Good to be True?<br /> <a href="http://thenext100days.org/wp-content/uploads/2021/12/Matt-Footner-Too-good.mp4">http://thenext100days.org/wp-content/uploads/2021/12/Matt-Footner-Too-good.mp4</a><br /> Fibonacci Curve - the Golden Triangle<br /> See an article about the <a href="https://www.investopedia.com/ask/answers/122414/how-do-i-use-fibonacci-retracements-create-forex-trading-strategy.asp">Fibonacci Curve and Forex Trading</a>:<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/12/Matt-Footner-fibonacci-curve.mp4">http://thenext100days.org/wp-content/uploads/2021/12/Matt-Footner-fibonacci-curve.mp4</a><br /> How it works - human emotion<br /> <a href="http://thenext100days.org/wp-content/uploads/2021/12/Matt-Footner-Example.mp4">http://thenext100days.org/wp-content/uploads/2021/12/Matt-Footner-Example.mp4</a><br /> <br /> Volatility is the friend of the forex trader. Matt said that when President Trump sent out a 'mean tweet', which is not the moral equivalency of shuttering a pipeline from Canada, then going cap in hand to OPEC, or leaving Americans stranded in Afghanistan - it lead to fluctuations in the foreign exchange rates.<br /> <br /> Euro to Dollar 1.13322 (2 Dec 2021) - so over the year the dollar has DEPRECIATED against the Euro.<br /> <br /> <br /> <br /> It's thrown the financial advice truisms out of the window. As Matt said, if you want a salary of £60k pa,#303 Pat Helmers – Career Pivot to Being a Cannabis Advocate#303 Pat Helmers – Career Pivot to Being a Cannabis Advocatehttp://thenext100days.org/?p=6249Fri, 10 Dec 2021 07:30:48 +010001:00:36falsefullPat Helmers the Sales Podcaster turned Cannabis Advocate<br /> Cannabis Advocate Pat Helmers joins us on The Next 100 Days Podcast. He discusses a recent career change. It's all happened in the last 100 days. Pat has become a Cannabis Advocate. His new podcast offers him cannabis industry networking opportunities. The cannabis market size is roughly $13 billion now. It's forecast to grow to $70 billion in 7 years! So you can see, it's a sound strategy for him to become a vocal advocate for the cannabis industry.<br /> <br /> <br /> <br /> <br /> In March, Pat's Sales Babble Podcast is 8 Years Old! <br /> Imagine that, podcasting once a week for 8 years! Now that is consistency! Listen here: <a href="https://www.salesbabble.com">https://www.salesbabble.com</a><br /> <br /> <br /> Being a Cannabis Advocate<br /> <a href="http://thenext100days.org/wp-content/uploads/2021/11/Pat-Helmers-Cannabis-Advocate.mp4">http://thenext100days.org/wp-content/uploads/2021/11/Pat-Helmers-Cannabis-Advocate.mp4</a><br /> <br /> Pat plans to use his <a href="https://cannabisadvocatepodcast.com/about/">Cannabis Advocate Podcast</a> as a way to network. He wants to be a match-maker. Moreover, he wants to be an advocate for the Cannabis industry. In the United States, cannabis is legal in some States, but not at the Federal level.<br /> <br /> However, as there are problems with products crossing state borders. More than that, there are problems with banking too. Pat says that over time he wants to connect with people. You can do that with a podcast.<br /> Is Cannabis a Gateway to Other Drugs?<br /> However, Pat says it isn't. On the other hand, you might want to look at this <a href="https://www.drugabuse.gov/publications/research-reports/marijuana/marijuana-gateway-drug">NIH Research Report</a>. Meantime, it does seem to have an interesting history.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/11/Pat-Helmers-Gateway-Drug.mp4">http://thenext100days.org/wp-content/uploads/2021/11/Pat-Helmers-Gateway-Drug.mp4</a><br /> <br /> &nbsp;<br /> Pat Helmers provides a Testimonial for The Next 100 Days Podcast<br /> Including an outtake too!<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/11/Pat-Helmers-Testimonial.mp4">http://thenext100days.org/wp-content/uploads/2021/11/Pat-Helmers-Testimonial.mp4</a><br /> <br /> Pat is vehement about Cannabis not being a gateway drug. He cited the 1980s and Nancy Reagan pushing the 'gateway' drug agenda. The process States take, like California, is decriminalisation, then medical use, then adult use. But, it's a slow process.<br /> Pat's wife's story<br /> <a href="http://thenext100days.org/wp-content/uploads/2021/11/Pat-Helmers-Wifes-Story.mp4">http://thenext100days.org/wp-content/uploads/2021/11/Pat-Helmers-Wifes-Story.mp4</a><br /> <br /> The pharmaceutical industry does not want cannabis legalisation. Pat reckons the hero stories will start to gain acceptance.<br /> <br /> Pat is a stoic. He doesn't work in a world of fear. Instead, he wants to exude courage, wisdom and kindness.<br /> <br /> Kevin mentioned <a href="http://thenext100days.org/209-russell-thackeray-bricks-and-mortar">Russell Thackeray and CBD</a> - a previous podcast. His point is it'll take time through regulation cycles to make cannabis legal. Pat sees opportunity in the problems besetting the industry.<br /> How Will Pat Monetise the Podcast?<br /> <a href="http://thenext100days.org/wp-content/uploads/2021/11/Pat-Helmers-Monetising-His-New-Podcast.mp4">http://thenext100days.org/wp-content/uploads/2021/11/Pat-Helmers-Monetising-His-New-Podcast.mp4</a><br /> <br /> It is a growing market. 5x in the next 7 years. An index play would seem a sensible investment.<br /> Pat's a Philosopher <br /> Look up Pat here: <a href="https://taotechingofsales.com/about/">https://taotechingofsales.com/about/</a><br /> <br /> <a href="http://thenext100days.#302 Hilary Rowland – Retreats#302 Hilary Rowland – Retreatshttp://thenext100days.org/?p=6221Fri, 03 Dec 2021 07:30:44 +010045:42falsefullRetreats with Hilary Rowland<br /> Have you ever been on a retreat? Hilary Rowland provides residential retreats. Did you see her recent LinkedIn post? She states, "Are You Contemplating a Strategy Away Day? Don't!". These away days are awful. They are crammed full of PowerPoint presentations. Then someone tries desperately to herd people in one direction. A written plan is then agreed upon. Which, of course, no one looks at again.<br /> <br /> <br /> <br /> <br /> What Was That Moment When The Penny Dropped About Retreats?<br /> <a href="http://thenext100days.org/wp-content/uploads/2021/11/Hilary-Rowland-CEO-Reaction.mp4">http://thenext100days.org/wp-content/uploads/2021/11/Hilary-Rowland-CEO-Reaction.mp4</a><br /> <br /> Hilary ran CEO retreats over a number of years. She thought they need to put more 'content' or value into the first afternoon, rather than allowing FREE time. The CEOs resented it. Because they knew they were going to have that time to think. How often is that available for people?<br /> <br /> Previous to her current business, <a href="https://thenextchapter.guru">Next Chapter Retreats</a> Hilary was a Chair of <a href="https://vistage.co.uk">Vistage</a>. As part of the package, executives got from Vistage, there was a 2-day annual retreat.<br /> Retreat Secret Sauce?<br /> Graham asked whether there was a secret sauce to retreats? Hilary said yes, people learn much more in small groups.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/11/Hilary-Rowland-Retreat-Secret-Sauce.mp4">http://thenext100days.org/wp-content/uploads/2021/11/Hilary-Rowland-Retreat-Secret-Sauce.mp4</a><br /> <br /> Hilary's philosophy is to give attendees as much time as they need. They do offer structured activities. These activities get people to reflect. Or, people are asked questions that they haven't thought about for a long time.<br /> <br /> They use the Japanese concept of "<a href="https://en.wikipedia.org/wiki/Ikigai">ikigai</a>", which means "a reason for being". This helps people connect to their PURPOSE. What they are good at, what they love and what matters to them.<br /> Who Attends Retreats?<br /> <a href="http://thenext100days.org/wp-content/uploads/2021/11/Hilary-Rowland-Whos-Attending.mp4">http://thenext100days.org/wp-content/uploads/2021/11/Hilary-Rowland-Whos-Attending.mp4</a><br /> <br /> At Vistage, it was nearly all men. But, with Next Chapter Retreats, Hilary finds there is no difference one way or another.<br /> Why Do People Attend?<br /> <a href="http://thenext100days.org/wp-content/uploads/2021/11/Hilary-Rowland-Why-Do-People-Attend.mp4">http://thenext100days.org/wp-content/uploads/2021/11/Hilary-Rowland-Why-Do-People-Attend.mp4</a><br /> How Should Graham's Charity Spend Time on Their Away Day?<br /> So much is lost when you only talk to each other on a screen. Company culture is destroyed bit by bit. Retreats offer space and time. If the CEO management team are not connected, how can they motivate their staff?<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/11/Hilary-Rowland-Exercise.mp4">http://thenext100days.org/wp-content/uploads/2021/11/Hilary-Rowland-Exercise.mp4</a><br /> <br /> &nbsp;<br /> Hilary Discourages Emails and Phone Calls on Her Retreats<br /> It is part of the contract she has with people. Attendees are delighted and relieved not to have to take calls and emails. It is possible to do this. Graham referenced the podcast with Marcey Rader, Episode 301. Marcey talks about doing away with notifications. That's because your precious time is hijacked by someone else's agenda.<br /> <br /> Hilary has experienced religious retreats. She says the whole idea about purpose is religious. Hilary goes to the Scottish Island of Iona, which is a deeply spiritual place.<br /> <br /> Not surprisingly, Hilary gets plenty of very positive testimonials, like these that were featured on her website:<br /> <br /> <br /> #301 – Marcey Rader – Revitalise Productivity#301 – Marcey Rader – Revitalise Productivityhttp://thenext100days.org/?p=6140Fri, 26 Nov 2021 07:30:54 +010053:15falsefullRevitalise Productivity with Marcey Rader<br /> Revitalise productivity means helping people find the time that they swear isn't there. <br /> Marcey helps people use their time in a more intentional way. Most people go through their day reacting to people, agendas and crises. People often are not clear about what they are going to do in their next 10 minutes. Instead, their devices ping at them and steal away their time.<br /> <br /> <br /> <br /> <br /> <br /> Those devices we mentioned - mobile phones - are useful tools says Marcey, when we are not allowing ourselves to be dictated by them.<br /> NoMoPhoBia - the fear of being without your phone.<br /> Have you experienced nomophobia? Awww, must have been hell for you! Marcey tells the story about her analogue watch. She wore it instead of her Apple Watch for an all day event. On that day, it was important for her to focus. But, she kept looking at the analogue watch to see if she'd had an email.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/10/NoMoPhobia.mp4">http://thenext100days.org/wp-content/uploads/2021/10/NoMoPhobia.mp4</a><br /> <br /> Kevin and Marcey both wear Apple Watches. They mentioned closing the move ring. This means they have daily targets for standing, exercising and moving. The move ring.<br /> Revitalise Productivity Tip - TURN OFF NOTIFICATIONS<br /> Marcey does a workshop called Focus Power Ups. One lady on the course told her about her Fitbit telling her to stand up all the time. Which she ignores. But, boy it distracts her. The lady was effectively in a battle of wills with the Fitbit.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/10/Marcey-Rader-Focus.mp4">http://thenext100days.org/wp-content/uploads/2021/10/Marcey-Rader-Focus.mp4</a><br /> <br /> Kevin pointed out that notifications on devices make you reactive. They deny focus. Notifications are normally on as default. Just turn off the notifications.<br /> <br /> Marcey recommends that some executives ONLY look at their email inbox once or twice a day. That's not practical for a personal assistant, it does rely on the role. It is sort of a reward.<br /> Revitalise Productivity Tip - What are Your 1 to 3 Priorities for Today?<br /> You ought not have more than 3. Focus on those that'll truly move the needle towards the place you'd like to be.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/10/Marcy-Rader-3-Daily-Priorities.mp4">http://thenext100days.org/wp-content/uploads/2021/10/Marcy-Rader-3-Daily-Priorities.mp4</a><br /> <br /> Ask yourself what is that top task that I'll complete BEFORE I hit my inbox. That is a real behavioural shift for some people, especially those who check their email first thing in the morning.<br /> <br /> On the Google Work platform, you can use Inbox pause. That means, you pause seeing your emails until you are good and ready. Her top tier clients are never paused. Hello Sign emails are contracts, so they are let in too. Marcey processes email as a task, for instance.<br /> Revitalise Productivity Tip - Focus<br /> Do you schedule meetings when you are at your best? Marcey is at her best first thing in a morning.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/10/Marcy-Rader-Focus-Time.mp4">http://thenext100days.org/wp-content/uploads/2021/10/Marcy-Rader-Focus-Time.mp4</a><br /> <br /> * Burnout<br /> * Overwhelm<br /> * Too Many Notifications<br /> <br /> But who's to blame? Devices are designed to get us to use them more.<br /> Who's to blame?<br /> <a href="http://thenext100days.org/wp-content/uploads/2021/10/Marcey-Rader-Whos-to-Blame.mp4">http://thenext100days.org/wp-content/uploads/2021/10/Marcey-Rader-Whos-to-Blame.mp4</a><br /> <br /> We need to take ownership of our own decisions.<br /> Virtual Professional<br /> Marcey prefers the term "Virtual Professional" rather than "Virtual Assistant".#300 Kevin Appleby & Graham Arrowsmith – Review#300 Kevin Appleby & Graham Arrowsmith – Reviewhttp://thenext100days.org/?p=6206Fri, 19 Nov 2021 07:30:16 +010047:23falsefullA Review of the Last 6 Years with Kevin Appleby &amp; Graham Arrowsmith<br /> After 6 years of podcasting, Graham and Kevin decided to review what they'd achieved in this milestone 300th episode. Prior to the podcast in our way, we agreed to discuss 3 things that have been good for us and 3 things that have not been so good during that time. And not just for the podcast, but for our businesses too.<br /> <br /> <br /> <br /> <br /> Kevin pays homage to Internet Business Mastery<br /> Without both Kevin and I listening to the Internet Business Mastery podcast, we would not have even met, let alone start a podcast. The presenters of this popular show, have both been guests on The Next 100 Days. Here are the links to their shows with us.<br /> <br /> Jeremy Frandsen - <a href="http://thenext100days.org/lifestyle-design-jeremy-frandsen">#100 Lifestyle Design</a><br /> Jason Van Orden - <a href="http://thenext100days.org/223-jason-van-orden-thought-leadership">#223 Thought Leadership</a><br /> Kevin Blames Internet Business Mastery for Making it Sound Too Easy!<br /> Kevin was in determined mood. On his list of didn't go so well, they were at the top of his negative list too!<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/11/Kevin-Internet-Business-Mastery-Podcast.mp4">http://thenext100days.org/wp-content/uploads/2021/11/Kevin-Internet-Business-Mastery-Podcast.mp4</a><br /> <br /> Kevin relented! Jeremy and Jason brought us together. Kevin also got to know another previous two-time guest - <a href="http://thenext100days.org/209-russell-thackeray-bricks-and-mortar">Russell Thackeray</a> too. Additionally, for Kevin, he is also forging a business relationship with <a href="http://thenext100days.org/214-dan-wells-connecting-chief-finance-officers">Dan Wells</a> in their Grow CFO business.<br /> Strengths of The Next 100 Days Podcast<br /> Another review point Kevin makes is that our consistency in producing episodes helps us attract guests. Many of our guests introduce themselves to us through the <a href="http://thenext100days.org/podcast-guest-application">APPLICATION form</a> on this website! Graham pointed out that many of our guests are ex-corporate, probably running their own businesses and like to have fun. They don't take themselves too seriously!<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/11/Strengths-of-The-Next-100-Days-Podcast.mp4">http://thenext100days.org/wp-content/uploads/2021/11/Strengths-of-The-Next-100-Days-Podcast.mp4</a><br /> But is The Next 100 Days Podcast TOO GENERAL?<br /> Kevin pointed out that we have been a generalist podcast. In this way, has it been both success and failure. Success in that we have brought so many very interesting guests, covering a wide arc of topics. But could we have done better, by being highly focused on one or two markets? We are not niche. If we provide a service for everyone, you are providing a show for no-one.<br /> <br /> Kevin made the point that his Grow CFO shows grown quickly because it is focused on a small audience. It is relevant to them. Graham made the point that in the next 100 days, in a business context, topics could be virtually anything.<br /> It's Difficult to Scale a Podcast<br /> <a href="http://thenext100days.org/wp-content/uploads/2021/11/Kevin-Diffcult-to-Scale-a-Podcast.mp4">http://thenext100days.org/wp-content/uploads/2021/11/Kevin-Diffcult-to-Scale-a-Podcast.mp4</a><br /> <br /> The lesson to be learned is be clear about WHY you want to do it and to WHOM will you provide the service to.<br /> Accurate Thinking<br /> Graham made the case that when the podcast was being first thought of, both Kevin and Graham were probably not displaying Accurate Thinking.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/11/Graham-Accurate-Thinking.mp4">http://thenext100days.org/wp-content/uploads/2021/11/Graham-Accurate-Thinking.mp4</a><br /> <br /> #299 Merrick Rosenberg – Personality Styles#299 Merrick Rosenberg – Personality Styleshttp://thenext100days.org/?p=6118Fri, 12 Nov 2021 07:30:00 +010051:25falsefullPersonality Styles with Merrick Rosenberg<br /> Merrick Rosenberg understands Personality Styles. He helps companies with their team building. Your personality defines how you interact with people. And what's more interesting than ourselves?<br /> <br /> <br /> <br /> <br /> It's all about Birds<br /> Get more information about <a href="https://takeflightlearning.com/taking-flight-with-disc-profile.html">DISC Personality Styles</a>.<br /> <br /> <br /> <br /> There are 4 types and each type has its own energy. You'll have one or two as core styles. By understanding this you can build better relationships.<br /> <br /> Merrick is mainly Parrott and part Eagle.<br /> <br /> EAGLE - dominant<br /> PARROTT - interactive<br /> DOVE - supportive<br /> OWL - conscientious<br /> Global Personality Differences<br /> <a href="http://thenext100days.org/wp-content/uploads/2021/10/Personality-Styles-Global-Differences.mp4">http://thenext100days.org/wp-content/uploads/2021/10/Personality-Styles-Global-Differences.mp4</a><br /> <br /> Merrick's use of birds creates a hook for people to recall their training. He explains this by saying "a model is a tool for the mind".  So, why are these systems so complicated? The idea here, is you can figure out another's style, you can flex to them. It helps people understand themselves and get along with others better too.<br /> <br /> Merrick has taught the Birds Styles to more than 100,000 people! That includes more than 50% of the Fortune 100 companies. His company has 750 trainers around the world.<br /> Decide Your Style<br /> <a href="http://thenext100days.org/wp-content/uploads/2021/10/What-Style-Are-You.mp4">http://thenext100days.org/wp-content/uploads/2021/10/What-Style-Are-You.mp4</a><br /> <br /> Kevin referred to Strengthsfinder. We did a podcast on this years back - <a href="http://thenext100days.org/02-strengthsfinder-improve-value-add-next-100-days">Episode 2</a><br /> <br /> Merrick told us that 86% of the time opposites attract. We complement each other and we bring something else to the mix.<br /> Children too...<br /> Merrick has noticed a personality styles difference between his 2 children. One is a Parrott and the other an Owl.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/10/Children-Have-Personality-Styles-Too.mp4">http://thenext100days.org/wp-content/uploads/2021/10/Children-Have-Personality-Styles-Too.mp4</a><br /> <br /> Kevin observes this speaks to nature rather than nurture.<br /> The Challenge is to understand WHO we are Speaking to<br /> ...and communicate in THEIR style.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/10/Merrick-Rosenberg-Communicate-in-their-style.mp4">http://thenext100days.org/wp-content/uploads/2021/10/Merrick-Rosenberg-Communicate-in-their-style.mp4</a><br /> How does the programme work in corporations?<br /> If you were to ask a manager, which creates more stress for you? (A) The lack of skill of your people or (B) The drama created by how they work together? It would be no contest, overwhelmingly drama.<br /> <br /> That happens because people don't understand each other. If an Owl is asking you loads of questions, it is not because they don't trust you. It's because they care about quality. If you remove the judgement it gets replaced with acceptance. When that happens the drama goes away.<br /> <br /> The birds become the language of the organisation. Some organisations will have desktop birds sitting on every desk. Graham's desk will have an Eagle. Kevin's desk will have an Owl. If you were at an Eagle's desk do this:<br /> <br /> - BE BRIEF, BE BRILLIANT, BE GONE!<br /> <br /> With a Dove, you might start by saying, "Hey, how are you?". You wouldn't jump right to business. It's important to make a personal connection by softening your words.<br /> How to Pitch an Audience<br /> ...where they are all different personality styles.#298 – Rob Carroll – Fixed Income Investments#298 – Rob Carroll – Fixed Income Investmentshttp://thenext100days.org/?p=6169Fri, 05 Nov 2021 07:30:48 +010054:55falsefullFixed Income Investments with Rob Carroll<br /> Rob Carroll the CEO of Avantis Wealth joins Kevin and Graham to discuss fixed income investments. We'll cover a range of options for HNW and Sophisticated Investors who wish to get more fixed income into their portfolio.<br /> <br /> <br /> <br /> <br /> Why Fixed Income Investments?<br /> Well, you might not get excited about such investments, but it is something an investor can wrap into their investment portfolios.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/11/Fixed-Term-Investments.mp4">http://thenext100days.org/wp-content/uploads/2021/11/Fixed-Term-Investments.mp4</a><br /> <br /> The investments that Avantis Wealth offer provide investors income options as well. For example, they market two investments from the same developer. One is a distressed asset - so the developer can snap up opportunities in the market. That option comes with a bi-annual income based on 15% per annum. From the same provider, another option is a monthly income option, at 12% which delivers you 1% per month over the term.<br /> <br /> Avantis Wealth clients often opt for a 12 months term, then re-invest the money. The team at Avantis do not advise. They'll present information to an investor and then the investor will make up their mind.<br /> What a Fixed Income Investment Investor Considers<br /> <br /> * term<br /> * return<br /> * how risk averse they are<br /> <br /> Many of their clients are BUY TO LET investors. They are landlords.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/11/Buy-to-let-investors.mp4">http://thenext100days.org/wp-content/uploads/2021/11/Buy-to-let-investors.mp4</a><br /> <br /> A property investment is good over the longer term. We are reaching the top of the market. That means, you are not likely to get further extensive gains on your property asset. So for a Buy-to-Let landlord, they can bring in this type of fixed income investment to shore up their yields.<br /> <br /> Same thing for the stock market. The volatile the market, the more sense it makes to have fixed income investments. There is no correlation between stock market volatility and these property investments.<br /> <br /> Kevin Appleby has been investing for his mother and found annual bond rates of 1%. That's pretty unimpressive when set against 12%!<br /> How Much Extra Risk Is Kevin's Mum Taking?<br /> Let's start with the fact that these investments are unregulated. You'll expect and not be surprised that Avantis spends a lot of time mitigating risk through due diligence.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/11/How-Much-Extra-Risk.mp4">http://thenext100days.org/wp-content/uploads/2021/11/How-Much-Extra-Risk.mp4</a><br /> All Investments Have a Security Trustee<br /> <a href="http://thenext100days.org/wp-content/uploads/2021/11/Security-Trustee.mp4">http://thenext100days.org/wp-content/uploads/2021/11/Security-Trustee.mp4</a><br /> <br /> Are You Interested in Discovering More?<br /> <br /> Why Would an Investor Choose Avantis Wealth?<br /> <a href="http://thenext100days.org/wp-content/uploads/2021/11/Why-Invest-in-Avantis-Wealth.mp4">http://thenext100days.org/wp-content/uploads/2021/11/Why-Invest-in-Avantis-Wealth.mp4</a><br /> <br /> Investors will get a due diligence pack from Avantis. Due diligence is really a web of paperwork. Plus a web of research. Avantis presents that in a pragmatic way. Then, if you want to burrow down into the weeds, there are links in the paperwork that you can discover more. All the paperwork is connected up. But, it must be said, that every investor must do their own due diligence. The materials from Avantis is their rationale for the offer being made on their platform.<br /> <br /> At the moment Avantis has 8 different investments, but there's more coming. If you are interested, complete the contact form above.<br /> <br /> <br /> #297 Sue Richardson – Book Writing#297 Sue Richardson – Book Writinghttp://thenext100days.org/?p=6074Fri, 29 Oct 2021 06:30:18 +010056:34falsefullBook Writing with Sue Richardson<br /> Sue got into the book writing world 30 years ago. Prior to that she been in the theatre and academia. Her degree was in English and she was always passionate about books. Not surprisingly, Sue cut her teeth on academic journals. Then in the late 90s, she got the bug for creating her own publishing product.<br /> <br /> <br /> <br /> <br /> <br /> Sue got into textile art about 20 years ago. Graham wondered if the picture behind her was an example. What do you see in Sue's abstract painting?<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/10/Textile-Art-Sue-Richardson.mp4">http://thenext100days.org/wp-content/uploads/2021/10/Textile-Art-Sue-Richardson.mp4</a><br /> Book Writing - what drives people to write books?<br /> The first thing is Sue works with authors who want to write a book that helps them develop their business. She calls it the KING OF CONTENT.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/10/Sue-Richardson-Boo-Writing-The-King-of-Content.mp4">http://thenext100days.org/wp-content/uploads/2021/10/Sue-Richardson-Boo-Writing-The-King-of-Content.mp4</a><br /> <br /> Sue mainly publishes business books. Her authors come from the food world - cooks and chefs; personal development. Which means they are all non-fiction and all her books take their author where they want to go with their business.<br /> Strategy<br /> 95% of the time Sue takes authors through their strategy session. It's not just about splurging your lengthy experience onto the page. Be cuter than that.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/10/Book-Writing-Strategy-Session.mp4">http://thenext100days.org/wp-content/uploads/2021/10/Book-Writing-Strategy-Session.mp4</a><br /> <br /> Sue advises potential authors to firstly focus on the WHY first. So, why do authors really want to publish a book? Secondly, authors should focus on the WHO. Which means, who is the book for? And, be specific. Unusually, most potential authors dive in at the WHAT - I could write a book about this, or that. Sue summaries by saying, Authors should concentrate on the why and who upfront. Doing so will produce a book that is much more effective for you and your business.<br /> <br /> Kevin raised the idea of books being the front end collateral to get you into a campaign. It's about value, says Sue. If you get value, then you are on the right track. Kevin wants authors to be short and concise and don't overload the stories! Well, that's what Kevin says.<br /> Kindle, Audible or "real" Books?<br /> Sue would never publish a book without having a digital version of it. Audio book is exponentially growing.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/10/Real-Books-or-Digital-Books.mp4">http://thenext100days.org/wp-content/uploads/2021/10/Real-Books-or-Digital-Books.mp4</a><br /> <br /> Books are a technology that remains relatively unchanged over a 1,000 years. Graham has a view that censorship is unnecessary. You can self censor.<br /> Discover More about The Right Book Company<br /> Website: <a href="https://www.therightbookcompany.com">https://www.therightbookcompany.com</a><br /> <br /> Graham downloaded an excellent guide on the steps you should take to publish a book.<br /> <br /> <a href="https://www.therightbookcompany.com"></a><br /> If Your WHO is Small, Do You Self Publish?<br /> The more niche a book is, the less likely a traditional publisher will be interested, but it'll sell more.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/10/Sue-Richardson-Self-Publishing.mp4">http://thenext100days.org/wp-content/uploads/2021/10/Sue-Richardson-Self-Publishing.mp4</a><br /> <br /> And then Kevin asks another of his blistering questions:<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/10/Blank-Screen.mp4">http://thenext100days.#296 James D’Mello – EIS Investing#296 James D’Mello – EIS Investinghttp://thenext100days.org/?p=6072Fri, 22 Oct 2021 06:30:39 +010055:40falsefullEIS Investing with James D'Mello of The Side By Side Partnership<br /> EIS is short for Enterprise Investment Scheme. James D'Mello from The Side By Side Partnership joins the podcast to explain the benefits of investing in a late stage venture fund with an EIS wrapper.<br /> <br /> <br /> <br /> <br /> Side By Side - Background<br /> The Side By Side Partnership was formed in 2016 by John Bailye. John came to the UK after building a $1 billion company called Dendrite from scratch. They were big in CRM and the healthcare world. He sold Dendrite for over $1 billion in market cap. John has developed an effective team that now offers an EIS fund to support the scale up of high growth tech companies.<br /> <br /> Listen to the podcast. If you think this is a great place for your money, then you can find more information about The Side By Side Partnership <a href="https://www.sapphirecapitalpartners.co.uk/sidebyside-eis-venture-fund">EIS Venture Fund here</a>.<br /> <br /> Or contact James D'Mello - 0207 993 8686<br /> Why the UK?<br /> <a href="http://thenext100days.org/wp-content/uploads/2021/10/Why-the-UK.mp4">http://thenext100days.org/wp-content/uploads/2021/10/Why-the-UK.mp4</a><br /> <br /> The Side By Side Partnership help entrepreneurs who have been pretty successful already. They've got a £1 million turnover business, with customers, but haven't necessarily got all the tools to get them to scale their business to £20 million or more. This creates the gap for SBS to both fund and support them with people who have done.<br /> <br /> The reason the EIS fund is doing well already, is probably for 3 reasons: (a) the companies are all very particularly selected. Due diligence is as good as it ever gets. Much more than is capable with a new-start business with a good idea - they don't yet have customers nor will they have £1m turnover! (b) SBS help with talented advisers to help these companies 'see round corners'. In other words, they'll advise the entrepreneur on strategy, being aware of the mistakes others have made, and they do this every other week. So they get right into the weeds with  their 'investee companies'. And finally, (c) SBS have form. They have done this before. Which means they have grown companies. Scaling is not easy - check out our previous podcast with the amazing <a href="http://thenext100days.org/287-felix-velarde-scale-at-speed">Felix Velarde</a>.<br /> What's the Gap SBS are filling?<br /> The UK doesn't have enough people who have scaled businesses. The advisers they jettison into these start-ip companies are veterans of growth. They'll help the companies pre-empt hurdles.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/10/Why-SBS.mp4">http://thenext100days.org/wp-content/uploads/2021/10/Why-SBS.mp4</a><br /> <br /> Lovely quote from James:<br /> Everyone wants to say they are value-add investors. But if you turn up once a quarter for the Board meeting, it's not a huge value!<br /> There are funds out there of a bigger size than that being offered by SBS. But, companies choose SBS because of their management team, and the value-add they can bring. If an entrepreneur just wants a cheque and no input, they won't get the attention of SBS.<br /> A Primer on SEIS and EIS<br /> SBS focus on the later stage companies. They have already generated around £1m in turnover. From an investors point of view, they are real businesses with less risk. Compared to trying to find the 1 in 100 businesses that makes it to the level they've already achieved. That's where you investor risk is at its highest.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/10/Late-Stage-EIS-Reduced-Risk.mp4">http://thenext100days.org/wp-content/uploads/2021/10/Late-Stage-EIS-Reduced-Risk.mp4</a><br /> <br /> &nbsp;<br /> James D'Mello Provides This Testimonial<br /> <a href="http://thenext100days.org/wp-content/uploads/2021/10/James-DMello-Testimonial.#295 – Kevin Appleby & Graham Arrowsmith – Competition Free Zone#295 – Kevin Appleby & Graham Arrowsmith – Competition Free Zonehttp://thenext100days.org/?p=6044Fri, 15 Oct 2021 06:30:43 +010059:06falsefullHow to Create a Competition Free Zone with Kevin Appleby &amp; Graham Arrowsmith<br /> The idea for this discussion on creating a competition free zone comes from the Dan Kennedy and Lee Milteer book "<a href="https://amzn.to/3aEKkgq">Renegade Millionaire - 7 Secrets to Extreme Wealth, Autonomy, and Entrepreneurial Success</a>". The book contains a foreword by one of our previous podcast guests, <a href="http://thenext100days.org/186-adam-witty-puts-the-author-into-authority-marketing">Adam Witty</a>.<br /> <br /> <br /> <br /> <br /> <br /> Here's what the book looks like:<br /> <br /> <br /> <br /> &nbsp;<br /> What Question Always Gets Asked of You By Consultants?<br /> "Tell me about your competition". Or "Who is your most formidable competitor?"<br /> <br /> Ever been asked a question like that? If so, your answer was probably, the outfit that is undercutting you. Maybe it was those guys outspending you, or who were bigger than you. Dan Kennedy tells us that your most formidable competitor is YOU!<br /> <br /> The other options are partly right of course. Ask yourself will they put you under water? If not, you may already be moving towards the fire rather than running away from it. Acknowledge the competitors in your space. Then create behaviour differences to set you on a path to being a renegade millionaire.<br /> Who is Your Most Formidable Competitor?<br /> <a href="http://thenext100days.org/wp-content/uploads/2021/10/Who-is-yourr-most-formidable-competitor.mp4">http://thenext100days.org/wp-content/uploads/2021/10/Who-is-yourr-most-formidable-competitor.mp4</a><br /> The 8 Strategies<br /> Stand Out<br /> What can you do that will make your business stand out from others? Are you willing to say things that others are afraid of saying?<br /> <br /> Like Colin Kaepernick who truly divided people when he disrespected his own country by kneeling through the national anthem. Stuff him I say, but others might see a role model.<br /> <br /> Would you take the risk with your business by being an advocate of INSULATE BRITAIN? Talk about setting teeth on edge.<br /> <br /> Kevin says he has more time for the entrepreneurs solving problems rather than [Graham's edit] woolly liberals spewing their bilge.<br /> Raise Your Status<br /> Write a book. We've recorded several podcasts on being an authority - including <a href="http://thenext100days.org/186-adam-witty-puts-the-author-into-authority-marketing">Adam Witty</a> from Advantage Forbes.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/10/Authority-and-being-an-Author.mp4">http://thenext100days.org/wp-content/uploads/2021/10/Authority-and-being-an-Author.mp4</a><br /> <br /> As Kevin says this is the route to being a thought leader. Kevin points out that we have been invited to other podcasts, and we've spoken on 300 or so podcasts.<br /> Show Up Alone<br /> Show up alone in everything you do and every way you can. So, where can you show up alone so you are the only voice where you potential customers are hanging out?<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/10/Show-Up-Alone-Strategy.mp4">http://thenext100days.org/wp-content/uploads/2021/10/Show-Up-Alone-Strategy.mp4</a><br /> <br /> &nbsp;<br /> Strong Pre-Determination<br /> This means when someone turns up at your door, they are pre-sold. Here's a story.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/10/Strong-Pre-Determination.mp4">http://thenext100days.org/wp-content/uploads/2021/10/Strong-Pre-Determination.mp4</a><br /> <br /> &nbsp;<br /> Exploit Time Invested<br /> The time you spend alone with your prospect matters a great deal. Kevin agrees. As he says, the real thing you are solving is the customers problem. The more time you spend discussing the specifics the client is facing, the greater the chances of you'll get the sale.<br /> <br /> <a href="http://thenext100days.#294 – David Garfinkel – Copywriting#294 – David Garfinkel – Copywritinghttp://thenext100days.org/?p=6025Fri, 08 Oct 2021 06:30:57 +010053:15falsefullCopywriting with David Garfinkel<br /> David Garfinkel is The World's Greatest Copywriting Coach. In this week's episode, David continues to go through the Old Masters.<br /> <br /> <br /> <br /> <br /> Maxwell Sackheim<br /> <a href="http://thenext100days.org/wp-content/uploads/2021/09/Garfinkel-Maxwell-Sackheim.mp4">http://thenext100days.org/wp-content/uploads/2021/09/Garfinkel-Maxwell-Sackheim.mp4</a><br /> <br /> Check out Sackheim's headline:      Do You Make These Mistakes in ....<br /> <br /> Can the headline be adapted to:  ...talking to your wife? Come listen to what I'm doing and avoid all these mistakes.<br /> <br /> Always give your reader something to do. Otherwise, you'll lose them forever. In direct mail, it could be a coupon. This all talks to having a Call to Action. It could be give your email address. Give me your phone number. Sign up for a free consultation.<br /> John Caples<br /> How to put enthusiasm into your copy.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/09/Garfinkel-John-Caples.mp4">http://thenext100days.org/wp-content/uploads/2021/09/Garfinkel-John-Caples.mp4</a><br /> <br /> Caples says get moving. Write anythings. Just get started. When you are frozen, your brain doesn't work properly for copywriting.<br /> <br /> The second step, before you publish it. Cool down. Get a legal check.<br /> <br /> The number one fear is PUBLIC SPEAKING. People are afraid of others laughing at them. That's the idea behind the headline. Plus that ad was his first in a new job.<br /> <br /> Don't forget to tune into David's podcast: <a href="https://copywriterspodcast.com">Copywriters Podcast</a><br /> <br /> We got talking about speaking. David mentioned his friend, <a href="https://www.fripp.com">Patricia Fripp</a>. Apparently she got help from SIX comedy coaches. She has won loads of awards for speaking. David says Patricia worked damned hard for her success. The greats know how to reach out and get help!<br /> Claude Hopkins<br /> Use the power of drama to make a boring product interesting.<br /> <br /> David told us about '<a href="https://www.amazon.co.uk/Crisco-CR-VEGS-Shortning-453g/dp/B00406WQLQ/ref=asc_df_B00406WQLQ/?tag=googshopuk-21&amp;linkCode=df0&amp;hvadid=372573090606&amp;hvpos=&amp;hvnetw=g&amp;hvrand=5055665742716699760&amp;hvpone=&amp;hvptwo=&amp;hvqmt=&amp;hvdev=c&amp;hvdvcmdl=&amp;hvlocint=&amp;hvlocphy=9041128&amp;hvtargid=pla-749017686221&amp;psc=1&amp;tag=&amp;ref=&amp;adgrpid=75205296703&amp;hvpone=&amp;hvptwo=&amp;hvadid=372573090606&amp;hvpos=&amp;hvnetw=g&amp;hvrand=5055665742716699760&amp;hvqmt=&amp;hvdev=c&amp;hvdvcmdl=&amp;hvlocint=&amp;hvlocphy=9041128&amp;hvtargid=pla-749017686221">vegetable shortening</a>'<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/09/Garfinkel-Claude-Hopkins-2.mp4">http://thenext100days.org/wp-content/uploads/2021/09/Garfinkel-Claude-Hopkins-2.mp4</a><br /> <br /> "Drama is life with all the dull bits cut out" - Alfred Hitchcock.<br /> <br /> Victor Schwab - <a href="https://www.amazon.co.uk/How-Write-Good-Advertisement-Copywriting/dp/1626549621/ref=asc_df_1626549621/?tag=googshopuk-21&amp;linkCode=df0&amp;hvadid=310843183616&amp;hvpos=&amp;hvnetw=g&amp;hvrand=1568846982033333781&amp;hvpone=&amp;hvptwo=&amp;hvqmt=&amp;hvdev=c&amp;hvdvcmdl=&amp;hvlocint=&amp;hvlocphy=9041128&amp;hvtargid=pla-492378273031&amp;psc=1&amp;th=1&amp;psc=1">How to Write a Good Advertisement</a><br /> <br /> Schwab said there a 5 fundamentals in the writing of a good advertisement:<br /> <br /> * Get Attention<br /> * Show people an Advantage<br /> * Prove it<br /> * Persuade people to grasp this advantage<br /> * Ask for action.<br /> <br /> We asked David to recall these bullets off the top of his head, and all bar one, he did. Amazing.<br /> What Did David Think To Being on The Next 100 Days Podcast?<br /> <a href="http://thenext100days.#293 – David Garfinkel – Copywriting#293 – David Garfinkel – Copywritinghttp://thenext100days.org/?p=6008Fri, 01 Oct 2021 06:30:19 +010050:40falsefullDavid Garfinkel - The World's Greatest Copywriting Coach<br /> The World's Greatest Copywriting Coach David Garfinkel joined the The Next 100 Days podcast to discuss the Old Masters of copy. Our plan was to run through 6 copywriting tips from from the Old Masters. We managed 3 in this episode. The good news is David completed all six by covering the rest in Episode 294.<br /> <br /> <br /> <br /> <br /> Introduction to David Garfinkel<br /> David is a copywriting coach to business owners and professional copywriters. His sales letters and webpages have brought millions of dollars in for his clients. David has worked as a copy consultant to publisher Agora Financial. He critiques copy for small business owners in the GKIC network. Author of "<a href="https://www.amazon.co.uk/Breakthrough-Copywriting-Generate-Quick-Written/dp/1548706957/ref=asc_df_1548706957/?tag=googshopuk-21&amp;linkCode=df0&amp;hvadid=344363704558&amp;hvpos=&amp;hvnetw=g&amp;hvrand=14429416214060781268&amp;hvpone=&amp;hvptwo=&amp;hvqmt=&amp;hvdev=c&amp;hvdvcmdl=&amp;hvlocint=&amp;hvlocphy=9041128&amp;hvtargid=pla-391461741826&amp;psc=1&amp;th=1&amp;psc=1">Breakthrough Copywriting</a>" and is the host of "<a href="https://copywriterspodcast.com">Copywriters Podcast</a>".<br /> <br /> Born in Washington DC, David made a decision to get as far away from there as possible, without leaving the United States. He moved to San Francisco. His kryptonite is buying guitars. This passion dates back to 1966 when he turned 13 and got a Gibson guitar.<br /> Copywriting Tips from the Old Masters<br /> As Graham said, they are all dead! The first Old Master is Claude Hopkins. His material dates from the early part of the 1900s.<br /> <br /> David is a direct response copywriter. The most famous British advertising man was David Ogilvy. He told a story about Ogilvy who published an old estate with a £600 budget. Ogilvy used a postcard and got them to take action. In real life, says Garfinkel, you have to give people an incentive to take action.<br /> <br /> Direct mail was the original direct response copywriting. Graham's business <a href="https://finelyfettled.co.uk">Finely Fettled</a> still provides this service.<br /> Resources from the David Garfinkel The Next 100 Days Podcast<br /> This link covers material covered in Episode 293 and Episode 294 (Part 2 of the David Garfinkel podcast)<br /> <br /> <a href="https://docs.google.com/document/d/1cUB1MCUl5CY9XzZVb_2DOanegFjPLxYlcGCuV5xJsZ8/edit?usp=sharing">Click here for David Garfinkel Resources</a><br /> Claude Hopkins<br /> Hopkins said the demonstration and sampling are most powerful forms of selling.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/09/Garfinkel-Claude-Hopkins.mp4">http://thenext100days.org/wp-content/uploads/2021/09/Garfinkel-Claude-Hopkins.mp4</a><br /> <br /> People and technologies have changed these days, but the principles still apply. Such as offering a free chapter in a Kindle book. Another example is the software 30 day trial, after which the software stops working. In car retailing, many of us have been hugely influenced by test drives.<br /> <br /> David spoke about the silver polish example provided by Claude Hopkins early sales experience.<br /> <br /> We discussed other transformational benefits. Like, the lady of the house's mother in law wouldn't by looking down on her so much. That speaks to embarrassment and guilt.<br /> <br /> Woman are infinitely better pragmatists than men. She buys silver polish as it helps her get it done quick!<br /> <br /> Demonstration takes features and benefits a step further forward. They can see the transformations and outcomes.<br /> John E Kennedy<br /> Canadian John E Kennedy also worked at Lord and Thomas in Chicago, like Hopkins. He was credited with the 'reason why' approach to copy. Reason why is about logic and evidential.<br /> <br /> <a href="http://thenext100days.#292 – Nigel Codman – Saving Water#292 – Nigel Codman – Saving Waterhttp://thenext100days.org/?p=5906Fri, 24 Sep 2021 06:30:07 +010042:08falsefullSaving Water with Nigel Codman from Novaloo<br /> Saving water is Nigel Codman's mission. Not long back, Nigel was in a conversation with a 35 year head of purchasing veteran for a multi-national company who declared she'd never had a conversation about toilets. Nor had she ever been as excited about toilets.<br /> <br /> <br /> <br /> Frankly, Nigel could sell anything. But, he decided to save the world by saving water one flush at a time.<br /> <br /> <br /> <br /> SCHOOLBOY JOKE ALERT<br /> Who invented the toilet? Answer, Thomas Crapper. His design, 140 years ago, was to put enough water in a cistern, high enough up, and let that water fall down into a bowl and it would clean that bowl. Since then, people have been trying to reduce the amount of water used by toilets.<br /> <br /> Currently, toilets use 9 litres per flush. Nigel cautions people NOT to fill up a plastic milk bottle, stick it in the cistern to try reduce water usage. All you'd be doing is impairing the design of the toilet. If it was designed for 9 litres, then 7 litres won't do the job.<br /> Introducing Nigel's Saving Water Toilet<br /> <a href="http://thenext100days.org/wp-content/uploads/2021/09/Nigel-Codman-Saving-Water.mp4">http://thenext100days.org/wp-content/uploads/2021/09/Nigel-Codman-Saving-Water.mp4</a><br /> <br /> His toilets save as much as 85% of the typical 9 litre flush that legacy toilets use. Check out the <a href="https://www.novaloo.com/the-propelair-toilet/">Propelair Toilet</a>.<br /> <br /> You have probably stopped at one of the service stations that have installed these types of toilet. Imagine their saving, when they are being used round the clock with 60 cubicles between male and female toilets. Each toilet will see 240 flushes per day.<br /> <br /> THE MATHS - Save 7.5 litres per flush. 60 toilets. 240 flushes per day. That saves 39.4 MILLION litres per year. And that's just one service station.<br /> The Last Bastion of Corporate Social Responsibility is SAVING WATER<br /> Payback within 2 years or even 10 months - surely that will excite a CFO.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/09/Saving-Water-CSR-ROI.mp4">http://thenext100days.org/wp-content/uploads/2021/09/Saving-Water-CSR-ROI.mp4</a><br /> Other Benefits<br /> Nigel makes the point that it is not just about saving water. That's the main thing, save water, save money. However, you are also saving carbon. A much lesser amount of water is going down to the water treatment plants, so they save carbon on how they treat the water.<br /> <br /> In the last 18 months, hygiene has come to the fore. When SARS hit us in 2003, scientists discovered that transmission came from toilets. By using the toilet, the virus was off-loaded so to speak. That's fine, providing you SHUT THE LID. But the contents of the bowl get agitated when the toilet is flushed. The Propelair toilet will not flush until the seat is firmly down. This prevents airborne viruses spreading on flush. Not so much in regular toilets.<br /> <br /> You've been warned. Shut the damn lid!<br /> <br /> <br /> <br /> &nbsp;<br /> <br /> &nbsp;<br /> <br /> &nbsp;<br /> <br /> &nbsp;<br /> <br /> <br /> A plume of air from a flushed toilet will rise 1.5 metres. It contains micro-molecules of water. All will contain bacteria and viruses in the droplets. They hit the walls of the cubicle/WC. Worse, they stay there for about 48 hours.<br /> <br /> Good God, run for your lives!<br /> <br /> You'd think for purchasing managers, this is an easy decision. So what is stopping them?<br /> Objections<br /> <a href="http://thenext100days.org/wp-content/uploads/2021/09/Saving-Water-Handling-Objections.mp4">http://thenext100days.org/wp-content/uploads/2021/09/Saving-Water-Handling-Objections.mp4</a><br /> <br /> The Propelair toilet blows our and water down into the bowl. The air is vented off so it's prevented from going into the drainage system.#291 – Kelli Reese – Leadership Coach#291 – Kelli Reese – Leadership Coachhttp://thenext100days.org/?p=5902Fri, 17 Sep 2021 06:30:26 +010052:07falsefullBeing a Leadership Coach with Kelli Reese<br /> Leadership coach, Kellie Reese joined Kevin Appleby and Graham Arrowsmith on the show, all the way from California. Kelli lives in an Airstream a travel trailer. The views from her windows are awesome. She is so fortunate to live of the edge of the <a href="https://www.fs.usda.gov/lpnf">Los Padres National Forest</a> in California. Looking out of the Airstream, Kelli has 360 degree views of mountains, valleys and lots of open sky.<br /> <br /> <br /> <br /> <br /> Kelli The Clean Up Gal!<br /> <a href="http://thenext100days.org/wp-content/uploads/2021/08/Kelli-20-years-career.mp4">http://thenext100days.org/wp-content/uploads/2021/08/Kelli-20-years-career.mp4</a><br /> <br /> Whilst working within the Co-operative Movement, Kelli evolved into something of a change agent. Especially for places that weren't doing so well. This was far from easy as a lot of people are rooted in the way they do things around here! One of the key lessons was Kelli implemented change in the amount that people could handle. It was like changing the direction of an oil tanker. Getting the membership, employees and board to agree changes became tiresome and no longer aligned with who Kelli was.<br /> At the end of her time with the Co-op, what did Kelli like about what she'd been doing?<br /> As an administrator, she didn't do enough of this, but the thing she loved was working with people. Probably handy for a leadership coach! She liked to see people succeed. Loved the quote:<br /> You happy on the planet somewhere else, is better than you being miserable here...so what do you want to do?<br /> Kevin's exercise as a Leadership Coach<br /> <a href="http://thenext100days.org/wp-content/uploads/2021/09/Managing-Change-as-a-Leadership-Coach-Kevin-Appleby.mp4">http://thenext100days.org/wp-content/uploads/2021/09/Managing-Change-as-a-Leadership-Coach-Kevin-Appleby.mp4</a><br /> <br /> Did you go back to the way you had set up your arms at the beginning? Bet you did.<br /> Kelli the Destination Coach<br /> So, is Kelli a destination coach? Her clients often feel like they've arrived when they find Kelli. Here's what one of her clients said about her:<br /> <br /> <br /> <br /> A lot of Kelli's work revolves around when the methods to deal with 'Imposter Syndrome" don't work for you.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/09/Importer-Syndrome.mp4">http://thenext100days.org/wp-content/uploads/2021/09/Importer-Syndrome.mp4</a><br /> <br /> You teach what you know. It happened to Kelli herself. On the side she felt crippled. She started OVER-COMPENSATING. This leads you to be out of alignment with who she was. She found Imposter Syndrome tools, but there was underlying patterns still showing up, such as shame and neglect in their childhood. Maybe this is brought about by a tough boss. Most of the issues stem back to childhood. There is always something in their childhood. But along the way, a traumatic relationship can add further layers of complexity to their condition.<br /> <br /> 81% of women put more pressure on themselves NOT TO FAIL than men do.<br /> How does Kelli Help Her Clients?<br /> Have you heard of 'emotional clearing' ? Here's how Kelli explains it.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/09/Emotional-Clearing-Leadership-Coach.mp4">http://thenext100days.org/wp-content/uploads/2021/09/Emotional-Clearing-Leadership-Coach.mp4</a><br /> <br /> Now, this is interesting. When people meet Kelli for the first time, what do they say? They are no longer in the right job and are looking for their purpose. "I think I've lost my purpose and don't know what it is anymore." Then they'll say, they need to do something different and they have no idea what that is.<br /> <br /> So, does she advise them to MOVE AWAY from the job they are in now, or does she tell them to STAY IN the job they are in now? Both.#290 – Ashley Leeds – Linkedin in 15 Minutes#290 – Ashley Leeds – Linkedin in 15 Minuteshttp://thenext100days.org/?p=5873Fri, 10 Sep 2021 06:34:34 +010051:37falsefullLinkedIn in 15 Minutes with Ashley Leeds<br /> Do you think you could master LinkedIn in 15 Minutes? Ashley Leeds joins The Next 100 Days Podcast to share how he is helping people get results from spending just a quarter of an hour on LinkedIn. You may currently spend less time than this, or in some cases more. Whichever, you'll pick up some great tips from Ashley in this podcast.<br /> <br /> <br /> <br /> <br /> What Got Ashley into LinkedIn?<br /> Many of us added nothing more than a CV right at the beginning. Presumably hoping that someone would notice how fabulous you were and offer you a much better job than you'd got already! Ring a bell?<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/08/What-Got-You-into-LinkedIn.mp4">http://thenext100days.org/wp-content/uploads/2021/08/What-Got-You-into-LinkedIn.mp4</a><br /> How has your use of LinkedIn evolved?<br /> The buyer often knows far more than the sales person. Graham experience this recently in a car showroom, whilst looking at a new electrically powered car. Can you fit a tow bar? No shouts a sales guy, not directly involved in our conversation. You mean, this branded pdf from the same company is wrong then? It was embarrassing, but not for Graham.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/08/How-has-it-changed.mp4">http://thenext100days.org/wp-content/uploads/2021/08/How-has-it-changed.mp4</a><br /> <br /> Ashley says nowadays the buyer knows far more than the seller. It is imperative that you have a strong social media presence. Because you'll be researched!<br /> Ashley's LinkedIn in 15 Minutes Workshop starts at 8.45am UK time<br /> The idea is to think of these 15 minutes as a business networking thing. If you want to get something out of a business networking meeting, you'll want to pinpoint the people who you feel can benefit your business. Just start talking. Not selling stuff, just nattering. The objective is to start developing friendships so you become front of mind.<br /> <br /> That's what we should be doing when we are on LinkedIn. You need to bring your personality over. Ashley recommends you overshare a bit. Would you say or do something in a real life situation? Why not do the same in a LinkedIn setting?<br /> Two Good Examples in Graham's Network of LinkedIn Stars!<br /> <br /> If you want your photo taken by Tova, <a href="https://photosbytova.co.uk/studio/">try here</a>.<br /> <br /> <br /> <br /> And if you want to lose weight, listen to Kerrie <a href="http://thenext100days.org/286-kerrie-alexander-weight-loss-coach">on this podcast</a> or contact <a href="http://linkedin.com/in/kerrie-alexander-388b73194">her here</a>.<br /> What's the Story behind Full Cup Coaching?<br /> Ashley's business is called Full Cup Coaching. Here's his logo...<br /> <br /> <br /> <br /> As a musician, with a happy disposition, he wrote a song called Full Cup. Including the words YOU GET OUT WHAT YOU PUT IN.<br /> <br /> Ashley tells the story of Mo Gawdat, former business chief at Google X, who bought 2 Rolls Royce cars one evening. Turns out it didn't make him happy. His story is captured in his book Solve For Happy. Click image to buy the book.<br /> <br /> <br /> LinkedIn in 15 Minutes - What Does it Feel Like?<br /> The brain copes better when it learns in shorter sessions. So, Ashley breaks down his training sessions into BITE SIZE chunks.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/08/LinkedIn-in-15-Minutes.mp4">http://thenext100days.org/wp-content/uploads/2021/08/LinkedIn-in-15-Minutes.mp4</a><br /> <br /> Kevin made the point that all social media creates rabbit holes.<br /> <br /> Ashley recommends you comment on the posts of people you follow. So identify your market. Follow them. Comment on their posts. So who shouts and screams a lot in your industry.<br /> What is SSI?<br /> It is a score that Ashley suggests you want to get to 7...#289 – Gio Marcus – Celebrity Copywriter#289 – Gio Marcus – Celebrity Copywriterhttp://thenext100days.org/?p=5851Fri, 03 Sep 2021 06:30:36 +010048:43falsefullBeing a Celebrity Copywriter with Gio Marcus<br /> Gio Marcus is a celebrity copywriter. We were so intrigued with this, we just had to have her on the show to find out how she helps celebrities make money. Born in New York, Gio moved to the West Coast some 20 years and she is a convert. She came for college and fell in love with the state. Her life in California is 'pretty dreamy". See Gio's Instagram photo below with roller skates!<br /> <br /> <br /> <br /> <br /> What was it like working with Celebrities?<br /> <a href="http://thenext100days.org/wp-content/uploads/2021/08/Celebrity-Clients.mp4">http://thenext100days.org/wp-content/uploads/2021/08/Celebrity-Clients.mp4</a><br /> <br /> Gio's clients hang out with Oprah and Richard Branson and are New York Times Best Selling Authors. For a girl brought up in New York, landing a NYT best selling author was quite a thrill.<br /> Gio At Lunchtime!<br /> <br /> <br /> There is so much natural beauty in California. Right outside her door she can go hiking in the mountains or get to the ocean within 30 minutes, plus the desert is not too far away, so you really have a full spectrum of nature very close by.<br /> Celebrity Copywriter<br /> Gio is a celebrity copywriter. That means she is addressing the desires of celebrities for copy that makes them money. Listen hard to how Gio explains story and non-traditional copywriting.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/08/Celebrity-Copywriter.mp4">http://thenext100days.org/wp-content/uploads/2021/08/Celebrity-Copywriter.mp4</a><br /> <br /> How does Gio get into the minds of her celebrity clients? She says, research is my friend. Her clients have podcasts, blogs, books. There are lots of different places Gio can go to learn what their voice is and what kinds of things they talk about.<br /> <br /> Clients who are doctors does not mean Gio needs to be an expert medical practitioner. The game is to take the technical information and translate it into a broader audience. A lot of times it can be quite difficult for an expert to translate their in-depth knowledge to a wider audience. After all, they know all the technicalities, their industry lingo, and that can make their copy too jargon rich.<br /> <br /> So, Gio's genius is to take their expertise and shape and shift it to a wider audience, who are then able to receive and hear it and get excited about it.<br /> Not Hiring Gio Would Have Been a $3m Mistake!<br /> This was from one of Gio's testimonials, Carli Davidson. See the add at the foot of these notes.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/08/Testimonial-for-Gio-Marcus.mp4">http://thenext100days.org/wp-content/uploads/2021/08/Testimonial-for-Gio-Marcus.mp4</a><br /> <br /> If you get copy wrong, it can hurt the brand.<br /> Who Inspired Gio?<br /> David Ogilvy - one of the Godfathers of copy and brilliant in terms of understanding the psychology of marketing. She claims David Ogilvy influenced the way she interacts with people. Another inspiration is Dan Kennedy, a direct response copywriter. Graham mentioned Eugene Schwartz and <a href="http://thenext100days.org/112-drayton-bird-direct-marketing">Drayton Bird</a> - the latter who was on this podcast 3 years ago in 2018. The man that released the 2 books by Eugene Schwartz, which had gone out of print, but not demand, was <a href="http://thenext100days.org/71-direct-marketing-brian-kurtz">Brian Kurtz</a> - another podcast guest.<br /> <br /> <br /> Will Gio Marcus Still Create Copy in Her 80s? (Like Drayton Bird)<br /> <a href="http://thenext100days.org/wp-content/uploads/2021/08/In-Her-80s.mp4">http://thenext100days.org/wp-content/uploads/2021/08/In-Her-80s.mp4</a><br /> <br /> Gio will always be a writer. Whether it is poetry on the beach of for clients. She feels fulfilled and naturally gets into the brands she selects to work with.<br /> <br /> #288 – Dean Coulson – Thrive Through Nutrition & Performance#288 – Dean Coulson – Thrive Through Nutrition & Performancehttp://thenext100days.org/?p=5833Fri, 27 Aug 2021 06:30:22 +010040:12falsefullThrive Author Dean Coulson Explains Nutrition &amp; Performance<br /> Thrive is the title of Dean Coulson's recently released book about nutrition and performance. The book teaches an approach to life from a place of curiosity, wonder and excitement rather than fear and frustration. Like Kevin Appleby, Dean hails from the North East of England, and sadly, follows Newcastle United too.<br /> <br /> <br /> <br /> <br /> What is Thrive - The Book?<br /> <a href="http://thenext100days.org/wp-content/uploads/2021/08/What-is-Thrive.mp4">http://thenext100days.org/wp-content/uploads/2021/08/What-is-Thrive.mp4</a><br /> <br /> Dean says the book is a brain dump of his experiences over the last 20 years. It's about being able to perform at your best. There is no need for you to be an athlete! It brings awareness to:<br /> <br /> * how you move<br /> * eat<br /> * what you think about yourself<br /> <br /> The book will help you gain a self-mastery over your mind, body and spirit.<br /> <br /> If you want to secure your copy of Thrive, here's the <a href="https://www.amazon.co.uk/THRIVE-Holistic-Approach-Performance-Living/dp/173991130X">Amazon Link</a>.<br /> <br /> <br /> It'll End Up in Tears!<br /> Examine yourself from these four aspects can only lead to real self awareness. Some of Dean's clients unearth reasons from their early childhood that have informed their adult lives. In this clip Dean discusses one client who was soon in tears once he'd realised something from his past had been really guiding inefficient behaviour of his present.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/08/Newcastle-Utd.mp4">http://thenext100days.org/wp-content/uploads/2021/08/Newcastle-Utd.mp4</a><br /> <br /> Graham, of course, makes light of the subject, suggesting these painful woes afflict 52,000 Newcastle United fans on a regular basis! :)<br /> Are You Self-Sabotaging?<br /> One of the most telling parts of the interview is when Dean shared his experiences of people self-sabotaging their dreams. To keep them safe!<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/08/Self-Sabotage.mp4">http://thenext100days.org/wp-content/uploads/2021/08/Self-Sabotage.mp4</a><br /> <br /> We create stories to keep your 'safe'. Kevin had a similar dog threat story with his then young daughter. He bought a small puppy and she was able to overcome her fear of dogs. The energy of the emotion around dogs just dissipated. Very emotionally, Dean told a story of abandonment. At the hands of his mother. His 3 year old self was behind his cot bars at the time. He wasn't abandoned in real life, but the experience was locked up inside him until another coach unlocked it in himself leading to him breaking down in tears for 10 minutes. Releasing the energy of that locked away emotion.<br /> He's a Software and Analytical Guy<br /> Dean is a software guy by initial trade. An analytical thinker.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/08/Analytical-Guy.mp4">http://thenext100days.org/wp-content/uploads/2021/08/Analytical-Guy.mp4</a><br /> <br /> He regulated his own behaviour by trying to understand reacting and responding. You have to be aware of yourself. Don't play the same story over and over. His martial arts story, he got his black belt at 17. He still felt scared of confrontation. Dean referenced Geoff Thompson, a world renowned expert on self protection. <a href="https://www.amazon.co.uk/Dead-Alive-Self-Protection-Summersdale-Self-protection/dp/1840242795">See one of his books here</a>.<br /> <br /> <br /> <br /> Geoff changed the direction of his life. It made him understand pre-emption. That means hitting the guy first and hitting hard so you can escape. This training made Dean more aware of his own coaching. Having an awareness of your surroundings and inner game. For Dean, martial arts is about courtesy, courage, discipline, perseverance,#287 – Felix Velarde – Scale at Speed#287 – Felix Velarde – Scale at Speedhttp://thenext100days.org/?p=5795Fri, 20 Aug 2021 06:30:58 +010044:28falsefullScale at Speed with Felix Velarde<br /> <br /> <br /> The 2Y3X formula is really the core Scale at Speed proposition. In 2 years 3 times. It's all about getting the right people to deliver massive growth in a shortish period of time. Felix has had a long entrepreneurial career and has started, built and sold agencies. He claims to have messed up several times. But, that's where you learn a lot. When you cock things up. Building businesses is trial and error. Felix wanted to do what Steve Jobs said "Make a little dent on the world". Hi company 2Y3X, became a growth acceleration programme. Part of the formula was to extract the trial and error he'd experienced starting businesses. He brought together what he'd learnt and added loads more and implemented. His clients started to get the results that means he can reliably offer the possibility of businesses tripling in 2 years. <br /> Pre-Podcast Pleasantries<br /> <a href="http://thenext100days.org/wp-content/uploads/2021/07/Left-a-bit.mp4">http://thenext100days.org/wp-content/uploads/2021/07/Left-a-bit.mp4</a><br /> Scale at Speed - The Book<br /> <a href="https://amzn.to/3j06BtW">Scale at Speed</a> - How to triple the size of your business and build a superstar team. Click the words "Scale at Speed" at the beginning of this paragraph and you'll be taken to Amazon where the book is available for £10.78! <br /> What's the MOST telling lesson from Scale at Speed?<br /> <a href="http://thenext100days.org/wp-content/uploads/2021/07/Most-telling-Lesson-from-Scale-at-Speed.mp4">http://thenext100days.org/wp-content/uploads/2021/07/Most-telling-Lesson-from-Scale-at-Speed.mp4</a><br /> <br /> Felix referenced the number 1 bestseller, <a href="https://amzn.to/3j0GpQ0">Good to Great by Jim Collins</a>, released in 2001. Proposition is one of those things is necessary to get right. Secondly, it shouldn't just be YOU. That leads to stress and that leads to bad decisions. The book covers this. But the MOST important thing is your core personal value.<br /> One of the best explanation of CORE PERSONAL VALUES you're likely to find (in this clip)<br /> <a href="http://thenext100days.org/wp-content/uploads/2021/07/Core-Values-Explained.mp4">http://thenext100days.org/wp-content/uploads/2021/07/Core-Values-Explained.mp4</a><br /> <br /> So much depends on your core values.<br /> What personal values were formed in YOUR life at age:<br /> <br /> * 7 years<br /> * 11 years<br /> * 15 years<br /> <br /> Felix tells the story about his Grandmother. She was religious. At 7, Felix was whinging about going to church on Christmas Day. She bribed him with a small amount. It was a seminal moment and Felix really questioned his relationship with religion. She in effect shaped his future. We forget about these moments.<br /> A Lesson Learnt in the Himalayas<br /> His guides on a Himalayan trek, used hour long stages to keep Felix going. They got him to walk 6,500 stairs in a day. There was a big goal and a series of small growth steps. The big goal has to be far enough away to be challenging, then break it into smaller achievable steps. This became part of embedded goal setting within his growth acceleration.<br /> <br /> Felix breaks down growth by having a BIG 3 year goal, split into 3 parts:<br /> <br /> It's broken into quarterly tasks.<br /> <br /> - Financial<br /> - Cultural (what kind of place do you ant it to be)<br /> - Positioning (where do we want to be in our market).<br /> <br /> WORK BACKWARDS FROM THE GOAL.<br /> <br /> Come up with 20 tasks for this coming year. 5 people on the board. 1 task per board member per month. Month one research, Month two prototype and Month three action.<br /> Get in touch with The Next 100 Days hosts…<br /> Want to know more about Graham Arrowsmith?<br /> <br /> <a href="https://finelyfettled.co.uk/west-yorkshire-marketing-consultant/">Finely Fettled</a> – If you want more affluent and high net worth customers,#286 – Kerrie Alexander – Weight Loss Coach#286 – Kerrie Alexander – Weight Loss Coachhttp://thenext100days.org/?p=5782Fri, 13 Aug 2021 06:30:17 +010053:58falsefullWeight Loss Coach to Financial Advisers - Kerrie Alexander<br /> Kerrie Alexander is a behaviour change and weight loss coach predominantly for financial advisers. Financial Advisers are notoriously busy so Kerrie must work in some magic for them to achieve some of the outstanding results some of her clients are achieving. Like, 30lbs lost in 12 weeks! That's awesome. Kerrie shares before and after pics on her <a href="https://www.linkedin.com/in/kerrie-alexander-388b73194/">Linkedin profile</a>.<br /> <br /> <br /> <br /> <br /> Kevin asks the What Advice Would You Give to Graham Question!<br /> <a href="http://thenext100days.org/wp-content/uploads/2021/07/Kerrie-Alexander-Does-Graham-Want-to-Lose-Weight.mp4">http://thenext100days.org/wp-content/uploads/2021/07/Kerrie-Alexander-Does-Graham-Want-to-Lose-Weight.mp4</a><br /> <br /> Truth is, yes Graham would like to lose some weight. Yes, he didn't manage to reach his goal weight by age 60. Stuff got in the way. But can Kerrie help?<br /> <br /> Thanks to Kevin Appleby, Kerrie interrogated Graham. Why did he want to be 13 stones? He's not seen that part of the scales since his 20s! Graham told the story of his 5 stone weight loss ahead of a family holiday to the Dixie Dude Ranch in Texas. If he couldn't lose weight, he was not going on the back of a horse. (I think their weight ban was 17 stones). So, courtesy of Sureslim, a diet based on the absence of carbohydrates, Graham managed to shed weight successfully.<br /> <br /> <br /> Can you see yourself on this diet in 5 years time?<br /> If you have a goal in mind, like horse riding in Texas, Kerrie says it is quite easy to achieve success with weight loss. The problem with diets is we are being told what to do.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/07/5-years-time.mp4">http://thenext100days.org/wp-content/uploads/2021/07/5-years-time.mp4</a><br /> <br /> &nbsp;<br /> <br /> Graham wanted to know if he was typical of the types of clients that Kerrie helps? Yes, lots of people deal with a similar type of recurring thought process - that I need to go on a diet to see a result. Or, you have to give up the things you love to see a result. Half the time, Kerrie says, it feels like obligation, we are having to give something up. Which, right away, is a problem with your mindset.<br /> <br /> Words of Weight Loss Wisdom<br /> Shortcuts give us long term delays.<br /> <br /> You can't out-train a bad diet.<br /> <br /> Grow old by getting younger<br /> The Step by Step<br /> <br /> * Get Doing to get being the person you want to be.<br /> * What's your goal. Dont set an outcome goal that's too far away - you might eat more because of the stress<br /> * How would that future pacing version of me be like? Start doing the habits now.<br /> <br /> Weight loss coach Kerrie suggests we parent ourselves. We have always been external driven - give me a diet plan. If it didn't work, you have an excuse. So keep the things you like doing, like going for Fish n Chips at Elland Road when Leeds United are playing..<br /> <br /> <br /> <br /> Sometimes people know they want to lose weight, but they cannot be bothered. Kerrie asks what are your values, what does excite you. Family, travel.<br /> We are getting fatter in the UK<br /> <a href="https://www.bbc.co.uk/food/articles/britain_diet">From the BBC</a><br /> <a class="blocks-text-block__link blocks-text-block__link--external-link" href="https://www.oecd-ilibrary.org/sites/67450d67-en/1/2/2/index.html?itemId=/content/publication/67450d67-en&amp;_csp_=77ac5dad9f2cb67b4d2e46c9fc814aa4&amp;itemIGO=oecd&amp;itemContentType=book#boxsection-d1e2722" data-bbc-container="blocks-text-block" data-bbc-metadata="{&quot;EXT&quot;:true}" data-reactid=".gymyb56xx2.3.$blocks-article-row-0.1:$z7yr3j6-0=10.1.1.$1.0.$1">It’s estimated</a> 64 percent of British adults are now overweight, having a body mass index (BMI) of 25 or more.#285 – Louisa Clarke – Catalyst#285 – Louisa Clarke – Catalysthttp://thenext100days.org/?p=5759Fri, 06 Aug 2021 06:30:29 +010045:27falsefullCatalyst with Louisa Clarke<br /> Catalyst is a new book authored by Louisa Clarke and David Kean. We had hoped to have both authors on the show, but David was out on the day practising what the new book preaches - meeting people. The sub-headline to Catalyst, is "Using Personal Chemistry to Convert Contacts into Contracts". It's all about the science and art of making sales through human contact by being useful to each other.<br /> <br /> <br /> <br /> Their Definition of a Catalyst<br /> Someone that creates a reaction with someone-else. We you both come together, if you make the most of that connection, both of you are transformed. You may have been in a situation with another person where there is a spark, a connection, where you have so much in common and the conversation seems very easy. Then again, you can meet people, but whatever you try, it just feels like really hard work.<br /> <br /> The book helps by helping you make more of those positive connections. So the time you spend with people is worthwhile and enjoyable for you.<br /> See the video we used on LinkedIn<br /> <a href="http://thenext100days.org/wp-content/uploads/2021/08/Louisa-Clarke-LinkedIn.mp4">http://thenext100days.org/wp-content/uploads/2021/08/Louisa-Clarke-LinkedIn.mp4</a><br /> What was the Inspiration for the Book "Catalyst"?<br /> <a href="http://thenext100days.org/wp-content/uploads/2021/08/Inspiration.mp4">http://thenext100days.org/wp-content/uploads/2021/08/Inspiration.mp4</a><br /> <br /> Here's the book cover.<br /> <br /> Click this link to buy the book from Amazon! <a href="https://amzn.to/3yqjSBm">GET THE BOOK</a><br /> <br /> <br /> Testimonial from Susan Devonshire, CEO The Marketing Society <br /> <br /> <br /> <br /> <br /> ‘Accelerate your understanding of how to grow business, fast. Recommended to anyone who dreads networking events: an entertaining and effective guide to oiling the wheels of business without the need to be oleaginous’<br /> <br /> — Sophie Devonshire, CEO, The Marketing Society<br /> <br /> What does oleaginous mean?<br /> <br /> <br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/08/Oily.mp4">http://thenext100days.org/wp-content/uploads/2021/08/Oily.mp4</a><br /> <br /> Louisa shared an example of meeting someone, who sat next to her at an event. This lady explained an issue she was facing and Louisa used the phrase:<br /> <br /> "WOULD IT BE HELPFUL?"<br /> <br /> Stop selling and start helping. If you help people they generally appreciate that.<br /> Look Out For Those Serendipity Moments!<br /> <a href="http://thenext100days.org/wp-content/uploads/2021/08/serendipity2.mp4">http://thenext100days.org/wp-content/uploads/2021/08/serendipity2.mp4</a><br /> <br /> What are the Practical Things You Should be Doing in the Next 100 Days?<br /> <br /> The book talks about a 60 day programme. This is all about creating habits. Louisa says:<br /> <br /> 1.  Setup - who do I need to target? What level are these people - C Suite or middle management? Think about the industries they are most likely to be from. Can you get more publicity for your own material - maybe by appearing on The Next 100 days Podcast! Do you know people in the industries and companies you wish to target?<br /> <br /> 2. Daily/Weekly and Monthly Tasks - make it deliverable. 3 contacts per day. Now, after lockdown, people are keen to meet! On a weekly basis can that be blogging, linkedin posts. Monthly is about tracking progress - projects won etc.<br /> <br /> Treat yourself as your most important client, which means you should invest in your own business.<br /> What do Louisa and David at The Caffeine Partnership want to achieve in the next 5 years?<br /> <a href="https://thisiscaffeine.com">The Caffeine Partnership</a> is where Louisa and David work. They want to dispel the myth that business is NOT personal. It is personal. If you have lost confidence in getting to know peop...#284 – Sandra Stachowicz – Book Marketing#284 – Sandra Stachowicz – Book Marketinghttp://thenext100days.org/?p=5737Fri, 30 Jul 2021 06:30:24 +010042:08falsefullBook Marketing with Sandra Stachowicz<br /> Book marketing is a great way for entrepreneurs to sell and promote their business. Sandra makes sure that all published books give 100% profit to the author. Sandra predominately works with female clients. However, she has now decided to also start to work with male clients. Entrepreneurs can use her and her process to make more money by marketing their business and ideas through a book.<br /> <br /> <br /> How do you help people?<br /> Sandra believes that as an offer you are the price and not the publishing house. She really stands against publishers taking all the money from a book. As an author, Sandra thinks you should really get 100% profit from all your books. She quotes the saying "enjoy the fruit of your labour". This is where she comes in to help. Sandra makes sure all the books she helps people to publish is 100% profit for the author.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/07/Sandra-Vid-1-.mp4">http://thenext100days.org/wp-content/uploads/2021/07/Sandra-Vid-1-.mp4</a><br /> How does your process generate money for you?<br /> What differentiates Sandra's company from "vanity publishers" is that you get 100% profit from a published book. You get a return from your investment as the offer makes money many times over. Sandra takes an upfront fee as she believes her company is an investment for the author and will easily make that money back.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/07/Sandra-Vid-2.mp4">http://thenext100days.org/wp-content/uploads/2021/07/Sandra-Vid-2.mp4</a><br /> Are you teaching the book writing process or are you teaching how to use a book to market the rest of your business?<br /> One of the biggest misconceptions in the publishing industry is that most of the income you make is from book royalties. Book royalties are not a very effective way to scale up your business. The majority of income you make is from what comes off the back of the book. So, Sandra teaches how to market your business through a book. This is one way you can market and up scale your business.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/07/Sandra-Vid-3-.mp4">http://thenext100days.org/wp-content/uploads/2021/07/Sandra-Vid-3-.mp4</a><br /> Get in touch with The Next 100 Days hosts…<br /> Want to know more about Graham Arrowsmith?<br /> <br /> <a href="https://finelyfettled.co.uk/west-yorkshire-marketing-consultant/">Finely Fettled</a> – If you want more affluent and high net worth customers, investors or patients, Finely Fettled can help you. Who you attract as customers matters a lot. Why not deliberately get higher value customers? You’ll be able to access a comprehensive set of specialisms to achieve your goals and stand out in your field.<br /> <br /> Marketing strategy  |  Offline to Online Campaigns  |  Data profiling and data cleansing  |  High Net Worth Data<br /> Copywriting  |  Design and creative services  |  Direct Mail Campaigns  |  Print, production and postage<br /> Landing pages  |  Videos and photography  |  Shock and Awe packages<br /> <br /> Finely Fettled is a West Yorkshire based Marketing Consultancy. I work with a number of categories, including financial advisers, professional services, investment and care companies. If you would like my help, are friendly and co-operative, know what you want and when you want it, get in touch.<br /> <br /> <a href="http://meet-professionals.co.uk">Meet Professionals</a> – if you are looking for fast track financial advice we’ll match you to qualified and trusted financial advisers in the UK. If you are a financial adviser who’d like to enjoy introductions from people searching for advice, then <a href="http://meet-ifa.co.uk">register here</a>.<br /> <br /> Ever wondered what Kevin Appleby does?<br /> <br /> <br /> <br /> Kevin is a Chartered Accountant who has worked as a management consultant for a nu...#283 – Pieter K de Villiers – Customised CRM#283 – Pieter K de Villiers – Customised CRMhttp://thenext100days.org/?p=5723Fri, 23 Jul 2021 06:30:16 +010046:46falsefullGet a Customised CRM with Pieter K de Villiers of Macanta CRM<br /> Getting a customised CRM (customer relationship management system) sounds ideal for many businesses. Especially if you are quite small and wish to avoid the feature creep of larger branded CRMs. Here you build your customised CRM just as you want it.<br /> <br /> Macanta CRM is a no code platform that allows businesses to develop their own customised CRM around their business process automation. All without hiring expensive developers!<br /> <br /> <br /> <br /> <br /> No Code<br /> If you think about building websites, as an analogy. When you build websites, you can use something like <a href="https://www.wix.com">Wix</a>, which is drag and drop, user templates, but you don't have to know how to write HTML code or CSS or anything to create the website.<br /> <br /> Macanta CRM does exactly the same for business process automation and customised CRM. You build your own interface, task management, and the alerts that your business needs. All without needing to know how to write code, but essentially build a custom piece of software in the process.<br /> <br /> For those of you who have come across <a href="https://www.elegantthemes.com">Elegant Theme's Divi Wordpress Theme</a>, it is similar to Macanta CRM. In the back of Divi you are writing code, but with a graphical user interface.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/07/Macanta-Evolves-With-You.mp4">http://thenext100days.org/wp-content/uploads/2021/07/Macanta-Evolves-With-You.mp4</a><br /> Whatever System You Want<br /> You can choose to either do it yourself or a guided set up. If you opt for 'Guided' you'll be invited to explain whether your system is for B2B or B2C. After the diagnostic initial questions you start with a template. The big advantage is you are not pouring concrete. So, if the system is not quite how you'd like it, it's easy to add a field.<br /> <br /> If you have faced having to change the system you use, because you've outgrown it or your processes are different, the advantage with Macanta is you can adapt your system day to day.<br /> <br /> As Graham says about some CRM systems:<br /> <br /> I haven't got the time in the rest of my life to learn how to use the CRM <br /> <br /> Examples of How Macanta is Used<br /> <a href="http://thenext100days.org/wp-content/uploads/2021/07/Macanta-without-coding.mp4">http://thenext100days.org/wp-content/uploads/2021/07/Macanta-without-coding.mp4</a><br /> <br /> The approach Macanta takes is automating as much of the business, rather than the marketing of the business. They do have automated email and SMS, but it is all driven around managing the business processes. Rather than generating the leads.<br /> <br /> Is there an 80:20 rule for CRM features? Most features will be unused by the majority.<br /> <br /> To get more information on their features, go to:  <a href="https://macantacrm.com">https://macantacrm.com</a> They supply mainly English speaking nations - UK, South Africa, Australia, USA and Canada.<br /> A Career Customising Other Systems Lead to Macanta<br /> Pieter has spent years customising systems like Infusionsoft so they delivered against client business processes, that eventually him and his co-founding partner developed Macanta.<br /> <br /> Another way to put Macanta's strengths is like describing it as your cheapest and most reliable employee. Once configured, it'll do things every time. No holidays, sickness etc. Can you automate processes that expensive people are doing?<br /> A New CRM Everyday<br /> In his 20s, Graham worked for Lego UK, then based in Wrexham Wales. Such was the focus on protecting the brand, to prevent it from becoming a generic phrase, like Hoover became. Lego insisted that in written communications, the word was capitalised LEGO, and that in parlance, you didn't play LEGO, you played with LEGO bricks.<br /> <br /> #282 – Orit Eyal-Fibeesh – Sparko TV#282 – Orit Eyal-Fibeesh – Sparko TVhttp://thenext100days.org/?p=5695Fri, 16 Jul 2021 06:30:16 +010048:44falsefullSparko TV - creating virtual retirement communities<br /> Orit Eyal Fibeesh is the Chief Executive Officer of Sparko TV. Orit means small light, as she was born in December in Uganda. She has lived in Brazil, Belgium and for the past 18 years, Orit has lived in England. Eyal is the Hebrew conversion of her parents (who escaped Germany in the war) German name and Fibeesh is her husband's name!<br /> <br /> <br /> <br /> <br /> <br /> &nbsp;<br /> <br /> &nbsp;<br /> <br /> &nbsp;<br /> <br /> &nbsp;<br /> <br /> &nbsp;<br /> <br /> &nbsp;<br /> <br /> &nbsp;<br /> <br /> &nbsp;<br /> <br /> &nbsp;<br /> <br /> &nbsp;<br /> <br /> &nbsp;<br /> <br /> &nbsp;<br /> <br /> &nbsp;<br /> What is Sparko TV?<br /> It starts with thinking about ageing in place. The founder of Sparko TV is Moti Bari Barmherzig. He is in his 70s now. Moti has dedicated much of his life to researching the elderly population all around the world. How should we age?<br /> <br /> In the 1980s Moti developed the panic alarm button for elderly people in Israel.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/07/What-is-Sparko-TV.mp4">http://thenext100days.org/wp-content/uploads/2021/07/What-is-Sparko-TV.mp4</a><br /> <br /> &nbsp;<br /> What is a Supported Community?<br /> The idea is that every 2-300 households that are connected to a panic button, they will form a community. It starts with the idea that people want to grow old at home, but as time ages us, we become more dependent on others. For certain services for example, supplied from people in the community. This could be a nurse, an admin resource, a handyman.<br /> <br /> Moti retired. Then realised he had so much more to give. This passion to develop these ideas fully, lead to the development of Sparko TV.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/07/Sparko-TV-Explained.mp4">http://thenext100days.org/wp-content/uploads/2021/07/Sparko-TV-Explained.mp4</a><br /> <br /> &nbsp;<br /> It's Community Delivered to Your Home<br /> <br /> &nbsp;<br /> <br /> &nbsp;<br /> <br /> &nbsp;<br /> <br /> <br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/07/Community-at-home.mp4">http://thenext100days.org/wp-content/uploads/2021/07/Community-at-home.mp4</a><br /> There are 3 Strands<br /> <br /> * Be Involved and Active - The importance of community and being involved in it and active is crucial to the elderly.<br /> * Be in Touch with Friends and Family - You can video call trusted family and friends. An app is available to family and friends to enable them to access their loved one too. The beauty is that there are no geographic boundaries. It is easy to do, with big buttons on the remote control.<br /> * Live Activities - these are either in or outdoors. Imagine exercising in front of your TV. You cannot do that in front of a tablet. There are lots of classes available for members.<br /> <br /> How Much Does it Cost?<br /> £20 per month for Sparko TV. This is the first level of service. It's around £60 per month if help is thrown in to the package. Plus you get a community, with similar interests.<br /> The typical price for a carer is £25 per hour. Many people, (self-funders) 'cheerfully' pay this for daily or frequent visits from care providers.<br /> The Sparko TV Process<br /> There needs to be enough members in a community. At the same time, Sparko identify service providers. Each community is different. Some have a radio station, befriending service, maybe a church, retailers and handymen.<br /> <br /> Communities need to be rich and big. The bigger the cohort the more likely you are find people with similar interests.<br /> <br /> So, what advice does Orit have for YOUR PARENTS or the significant senior people in your lives?<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/07/Give-it-a-try.mp4">http://thenext100days.#281 – Justin Noble – Scaling a Business#281 – Justin Noble – Scaling a Businesshttp://thenext100days.org/?p=5673Fri, 09 Jul 2021 06:30:33 +010045:38falsefullScaling a Business with Justin Noble<br /> Justin joins us this week to explain scaling a business. He used the methods with his own business. This is so his own business could grow; he employs new people, creates a plan for a business's growth, and sets the plan into action whilst working alongside the business. Justin's own business is all about scaling models of trains. He has used his 'scaling a business' techniques to grow his own train modelling business.<br /> <br /> <br /> <br /> <br /> What is Justin's business?<br /> Justin makes accessories and buildings for model railway set enthusiasts. He doesn't sell trains, tracks or remote controllers. His business sells all the parts you will need to turn a train set into a high quality, realistic model railway.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/06/Vid-2-Justin-.mp4">http://thenext100days.org/wp-content/uploads/2021/06/Vid-2-Justin-.mp4</a><br /> What do your clients like about Scale Model Scenery?<br /> Justin hopes that his clients will like their quality of service and their approachability. Scale Model Scenery is a small business with a family feel within the company. They think differently and create things that most people would not think of. They provide things for people that people don't bother doing or don't think about.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/06/Justin-Vid-1-.mp4">http://thenext100days.org/wp-content/uploads/2021/06/Justin-Vid-1-.mp4</a><br /> How big is the market for scaling a business?<br /> Justin believes that the market is rapidly growing. He has gone from working in a bedroom to a 1500 square foot unit and has run out of space! He feels as though he has barely scratched the surface on the products he could use and believes there is a lot more he can do for the business to grow.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/06/Justin-Vid3-.mp4">http://thenext100days.org/wp-content/uploads/2021/06/Justin-Vid3-.mp4</a><br /> Get in touch with The Next 100 Days hosts…<br /> Want to know more about Graham Arrowsmith?<br /> <br /> <a href="https://finelyfettled.co.uk/west-yorkshire-marketing-consultant/">Finely Fettled</a> – If you want more affluent and high net worth customers, investors or patients, Finely Fettled can help you. Who you attract as customers matters a lot. Why not deliberately get higher value customers? You’ll be able to access a comprehensive set of specialisms to achieve your goals and stand out in your field.<br /> <br /> Marketing strategy  |  Offline to Online Campaigns  |  Data profiling and data cleansing  |  High Net Worth Data<br /> Copywriting  |  Design and creative services  |  Direct Mail Campaigns  |  Print, production and postage<br /> Landing pages  |  Videos and photography  |  Shock and Awe packages<br /> <br /> Finely Fettled is a West Yorkshire based Marketing Consultancy. I work with a number of categories, including financial advisers, professional services, investment and care companies. If you would like my help, are friendly and co-operative, know what you want and when you want it, get in touch.<br /> <br /> <a href="http://meet-professionals.co.uk">Meet Professionals</a> – if you are looking for fast track financial advice we’ll match you to qualified and trusted financial advisers in the UK. If you are a financial adviser who’d like to enjoy introductions from people searching for advice, then <a href="http://meet-ifa.co.uk">register here</a>.<br /> <br /> Ever wondered what Kevin Appleby does?<br /> <br /> <br /> <br /> Kevin is a Chartered Accountant who has worked as a management consultant for a number of years specialising in finance transformation and implementing business change. Currently he is COO of <a href="https://www.growcfo.net">GrowCFO</a>.<br /> GrowCFO is Where Finance Leaders Grow Together. Becoming a successful CFO requires commitment and dedication ...#280 – Jo Dodds – Reducing Overwhelm#280 – Jo Dodds – Reducing Overwhelmhttp://thenext100days.org/?p=5653Fri, 02 Jul 2021 06:30:56 +010041:04falsefullReducing Overwhelm With Jo Dodds<br /> Have you been feeling overwhelmed recently? Well we found just the person who can help with reducing overwhelm. On todays podcast is Jo Dodds who lives all the way down the South Coast. Jo is originally from Sheffield. She moved down to Hampshire when she was 3.<br /> <br /> &nbsp;<br /> <br /> <br /> <br /> <br /> How did you get a job to help people Overwhelm?<br /> Jo has been in business herself for 15 years. She has done various things as many of us do over that time. In 2011, unfortunately she had a seizure in the middle of the night, and was told it was epilepsy. She Googled the symptoms and saw that seizures can be caused by different things. From not eating properly, drinking too much. Not sleeping properly and being under stress. Jo recons that all 4 of them was going on in her life at the time of the seizure. She needed to sort herself out. Luckily she hasn't had a seizure since she reduced her overwhelm.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/06/Untitled.mp4">http://thenext100days.org/wp-content/uploads/2021/06/Untitled.mp4</a><br /> <br /> Jo knew she had to change her life and her business so that she wasn't working stupid hours and not pulling all nighters. She even got to enjoy family occasions now, something she use to frequently miss out on.<br /> <br /> &nbsp;<br /> Changing Her Life Around<br /> Her background was originally retail and HR in the corporate space. She started a business so she could have a daughter and work from home. In her last job, she was having to commute to London and back. She started a business as a publisher.  having read about it in a magazine, she bought a pack and stared her own magazine. She decided to change her career after her daughter was born. Jo read a book on how to set up WordPress websites. She created her own website and realised she could teach her customers who were local business owners.<br /> <br /> Social Media came along and he started specialising in that. So she decided to help small business owners, particularly coaches and consultants to do things differently.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/06/Work-Before.mp4">http://thenext100days.org/wp-content/uploads/2021/06/Work-Before.mp4</a><br /> <br /> &nbsp;<br /> Jo's Help<br /> Jo's aim is to get people unstuck by reducing their overwhelm and getting to live more. It's about feeling better, knowing who you are when you're running your business, being successful and enjoying the journey. She's a naturally optimistic person already but loves the fact she gets up every day looking forward to all the things she's going to do. When she works with her members, they join her membership program. The reason she does it that way is because it's very individual. What works for some won't work for others. Fortunately, Jo loves that and thinks she's good at helping get people aware of what they need to do. Also tailoring to individuals and individualisation is her key strengths. The whole point of that is that we're all different and you can't just offer someone a program because it wouldn't work for everyone. Everyones different.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/06/help.mp4">http://thenext100days.org/wp-content/uploads/2021/06/help.mp4</a><br /> Get in touch with The Next 100 Days hosts…<br /> Want to know more about Graham Arrowsmith?<br /> <br /> <a href="https://finelyfettled.co.uk/west-yorkshire-marketing-consultant/">Finely Fettled</a> – If you want more affluent and high net worth customers, investors or patients, Finely Fettled can help you. Who you attract as customers matters a lot. Why not deliberately get higher value customers? You’ll be able to access a comprehensive set of specialisms to achieve your goals and stand out in your field.<br /> <br /> Marketing strategy  |  Offline to Online Campaigns  |  Data profiling and data cle...#279 – Kevin Coppins – Data Security#279 – Kevin Coppins – Data Securityhttp://thenext100days.org/?p=5645Fri, 25 Jun 2021 06:30:47 +010051:47falsefullData Security With Kevin Coppins<br /> Today we're going all the way to Florida to learn all about data security! A very unbelievably talented man called Kevin joins us on The Next 100 Days.<br /> <br /> <br /> <br /> <br /> What Brings You Into The World of Data Security<br /> Kevin deals with data that matters. The tag line at his company, Experian, is "Protect What Matters Most". The "What Matters Most?" portion of data is the digital versions of you and me. The digital bits, like your family, you neighbours, your dog. They are all bits of digital information you can find out online and resemble to make a digital version of yourself. It's hard for Kevin to identify who you are if there's two versions of you.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/06/Data-Kevin.mp4">http://thenext100days.org/wp-content/uploads/2021/06/Data-Kevin.mp4</a><br /> <br /> <br /> Unfortunately, it’s a frequent data security problem. People are going to send you emails with a link and they wanted you to click on. They’re not going to ask you for specifics, they’re going to ask you for one slither of data. They can take that one piece of data and take it to other data they’ve found on the dark web. Or, through doing general research through things like Facebook and LinkedIn. The hackers can take that stuff, stitch it together and quickly become you.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/06/WHat-brings-you-to-world-of-data-security.mp4">http://thenext100days.org/wp-content/uploads/2021/06/WHat-brings-you-to-world-of-data-security.mp4</a><br /> <br /> <br /> <br /> Identity Theft<br /> <br /> <br /> <br /> One example he knows, is of a woman who had her driving licence stolen. A woman had taken that license and checked into the hospital with it. A different woman using her ID. That woman gave birth in hospital, to a child addicted to methamphetamine. After she had the child she left the hospital.<br /> <br /> <br /> <br /> <br /> The hospital thought the woman on the driving license was the woman who had the baby. They showed up at the real woman’s house to take her children away. She was declared an “unfit mum”. This is when the stuff gets real in Kevin’s line of work.<br /> <br /> <br /> <br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/06/Example.mp4">http://thenext100days.org/wp-content/uploads/2021/06/Example.mp4</a><br /> What to do to Protect Yourself and Others Online Data<br /> <br /> <br /> <br /> Kevin usually gives people a book called “200 ways to Protect Your Privacy”. It explains things like why you shouldn’t put your kids initials on their backpack. It could be an insight to your password, or your partners. If somebody knocked on your door, you’d assess who they are first before letting them inside. Just like with an email, you should always check it thoroughly first before clicking anything.<br /> <br /> <br /> <br /> <br /> &nbsp;<br /> <br /> <br /> <br /> How did you get in the market?<br /> <br /> <br /> <br /> When Kevin was a young boy, he had a dream about getting into Data Security. Throughout his career, he’s spent a lot of time I the identity and access business for the whole decade of 2010. Understanding identity was core. What is the who? Who do they have access to? Back in 2015 he watched a TedTalk. The guy talks about a golden circle. He says "people don't buy what you do, they don't buy how you do, they buy why you do it". Kevin was continuously challenging the "why" of this company. He couldn't find it, so he didn't want to work there anymore. Jake got into this job and this role just speaking off of his passion. This job is getting harder and harder all the time. If you're a big company and have loads of data, understanding the important from the none important bits it's highly important.<br /> <br /> <br /> Get in touch with The Next 100 Days hosts…<br /> #278 – Nicholas Ashton – Crypto Mining#278 – Nicholas Ashton – Crypto Mininghttp://thenext100days.org/?p=5620Fri, 18 Jun 2021 08:39:40 +010052:00falsefullCrypto Mining With Nicholas Ashton<br /> We explore crypto mining in this episode of The Next 100 Days with Nicholas Ashton.<br /> <br /> Nicholas is knowledgable in the area of crypto mining and tells us about how he helps investors to make money through crypto mining. There is scope for 21 million bitcoins and millions have already been mined. By mining, Nicholas means algorithms opposed to the traditional mining way of digging with a shovel and pickaxe.<br /> <br /> <br /> <br /> &nbsp;<br /> <br /> <br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/06/Nicholas-Vid-1-.mp4">http://thenext100days.org/wp-content/uploads/2021/06/Nicholas-Vid-1-.mp4</a><br /> What is a Bitcoin?<br /> Nicholas explains that a bitcoin is a digital currency. It was created by Satoshi Nakamoto in 2009. The idea around bitcoin is about decentralising the whole world of banking and giving the banking system back to the people. Nicholas explains that Bitcoins are blocks and once the information is put in the block can never be changed. Also, he adds that each time you add to the block your success and reward for that is a Bitcoin.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/06/Nicholas-Vid-2-.mp4">http://thenext100days.org/wp-content/uploads/2021/06/Nicholas-Vid-2-.mp4</a><br /> <br /> &nbsp;<br /> How much of a store of value is Bitcoin?<br /> The media portrays Bitcoins negatively. Investors would be forgiven for thinking Bitcoin investing is a scam. Certainly, former President Trump recently said so. Comments which saw the value of Bitcoin plummet.<br /> <br /> That said, Nicholas explained the real value of Bitcoin comes from the mining from the source. Will Bitcoin ever stabilise though? Nicholas explains that no one really knows. It is still early days for Bitcoin.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/06/Nicholas-Vid-3-.mp4">http://thenext100days.org/wp-content/uploads/2021/06/Nicholas-Vid-3-.mp4</a><br /> Get in touch with The Next 100 Days hosts…<br /> Want to know more about Graham Arrowsmith?<br /> <br /> <a href="https://finelyfettled.co.uk/west-yorkshire-marketing-consultant/">Finely Fettled</a> – If you want more affluent and high net worth customers, investors or patients, Finely Fettled can help you. Who you attract as customers matters a lot. Why not deliberately get higher value customers? You’ll be able to access a comprehensive set of specialisms to achieve your goals and stand out in your field.<br /> <br /> Marketing strategy  |  Offline to Online Campaigns  |  Data profiling and data cleansing  |  High Net Worth Data<br /> Copywriting  |  Design and creative services  |  Direct Mail Campaigns  |  Print, production and postage<br /> Landing pages  |  Videos and photography  |  Shock and Awe packages<br /> <br /> Finely Fettled is a West Yorkshire based Marketing Consultancy. I work with a number of categories, including financial advisers, professional services, investment and care companies. If you would like my help, are friendly and co-operative, know what you want and when you want it, get in touch.<br /> <br /> <a href="http://meet-professionals.co.uk">Meet Professionals</a> – if you are looking for fast track financial advice we’ll match you to qualified and trusted financial advisers in the UK. If you are a financial adviser who’d like to enjoy introductions from people searching for advice, then <a href="http://meet-ifa.co.uk">register here</a>.<br /> <br /> Ever wondered what Kevin Appleby does?<br /> <br /> <br /> <br /> Kevin is a Chartered Accountant who has worked as a management consultant for a number of years specialising in finance transformation and implementing business change. Currently he is COO of <a href="https://www.growcfo.net">GrowCFO</a>.<br /> GrowCFO is Where Finance Leaders Grow Together. Becoming a successful CFO requires commitment and dedication towards delivering your fu...#277 – Anna Shcherbyna – Remote Hiring#277 – Anna Shcherbyna – Remote Hiringhttp://thenext100days.org/?p=5577Fri, 11 Jun 2021 06:30:18 +010043:29falsefullRemote Hiring with Anna Shcherbyna<br /> Remote hiring is a growing trend for online businesses to get qualified staff from all around the world. A huge benefit of remote working is that you can work anywhere! Anna's business focuses on re-motivating businesses to hire remotely and grow out their business and team.<br /> <br /> <br /> <br /> <br /> What is the remote hiring process?<br /> When remote hiring, there will never be any face to face, in person meeting which could be quite challenging. However, Anna helps the process of remote hiring with her system of 'digging deep' to find out about the person who is potentially going to be hired. The 5 step process she uses; questionnaire, skill test, video, interviews, reference checks allows Remotivate to have an insightful view of a person. This includes a view of how they are as a person but also a professional view of how they work.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/05/Anna-Vid-1.mp4">http://thenext100days.org/wp-content/uploads/2021/05/Anna-Vid-1.mp4</a><br /> Isn't hiring people one of the most important things you can do for your company?<br /> "Take care of your team and your team will take care of your business" is a quote Anna uses to stress the importance of hiring within a company. A business is nothing without a team. Clients that have worked with Remotivate have described them as a great option and that they saved them a lot of time with hiring. <a href="https://letsremotivate.com">Remotivate</a> looks at what clients are struggling with to help them when hiring. By speaking to clients and working out what they want, Anna can find someone that fits their needs perfectly and who fits the position within that company.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/05/Vid-2-Anna-mp4.mp4">http://thenext100days.org/wp-content/uploads/2021/05/Vid-2-Anna-mp4.mp4</a><br /> Could remote hiring affect how an employee learns how to do the job correctly?<br /> Clients that Remotivate are constantly thinking about this challenge. Anna explains that if an employee has clear expectations of what is needed. The clearer the expectations are, the clearer it is if that employee has succeeded or failed. It takes extra effort when teaching someone remotely but it can be done by setting out EXACTLY what it is the employee needs to do. However, an advantage of hiring from all around the world is that you will find a lot more experienced people at a much lower cost. So, if you don't have enough time to constantly check in and provide feedback, you can find someone who has the right experience.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/05/Anna-vid3.mp4">http://thenext100days.org/wp-content/uploads/2021/05/Anna-vid3.mp4</a><br /> What tools are needed to make this work for employers?<br /> Starting off in remote hiring, Slack, for example, is a great tool to use. Slack uses channels so you can have multiple different topics. This allows conversations about different projects to become easier and more organised. There are other tools that Anna explains which an employer can use to create and assign tasks for employees.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/05/Anna-Vid4-.mp4">http://thenext100days.org/wp-content/uploads/2021/05/Anna-Vid4-.mp4</a><br /> <br /> &nbsp;<br /> Get in touch with The Next 100 Days hosts…<br /> Want to know more about Graham Arrowsmith?<br /> <br /> <a href="https://finelyfettled.co.uk/west-yorkshire-marketing-consultant/">Finely Fettled</a> – If you want more affluent and high net worth customers, investors or patients, Finely Fettled can help you. Who you attract as customers matters a lot. Why not deliberately get higher value customers? You’ll be able to access a comprehensive set of specialisms to achieve your goals and stand out in your field.<br /> <br /> Marketing strategy  |  Offline to Online Campaign...#276 – Josh Martin – Sim Grid#276 – Josh Martin – Sim Gridhttp://thenext100days.org/?p=5598Fri, 04 Jun 2021 06:30:05 +010046:40falsefullSim Grid With Josh Martin<br /> Originally from the North of Scotland, Josh joins us today to discuss the Sim Grid. He's now living in the West Midlands due to work. He studied Psychology at university and as he was getting towards the end of his degree, he was trying to figure out his career opportunities. He always had a strong interest in motor spot but in particular, video games, like every person his age does growing up. Josh cleverly spotted a gap in the market in the sense of introducing brands and consumers to video games.<br /> <br /> <br /> <br /> So, his role has more recently evolved into helping to run competitive video game events with E Sports . He's also worked with the likes of Formula 1, Formula E and big global brands. Really, trying to help introduce them to this demographic of a younger generation. In some cases, older generation too and that's what his roles transitioned into now. He works out the sim grids and is head of commercial marketing.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/05/E-sports.mp4">http://thenext100days.org/wp-content/uploads/2021/05/E-sports.mp4</a><br /> <br /> &nbsp;<br /> How it Works<br /> You can find collective groups of individuals online if you have a common interest in such as Formula 1 for example. They will then opt to take a place in a competition, for example, they might be representing the actual Formula 1 teams themselves. They pay an entry fee and then compete which will be broadcast, either digitally or on live tv. It offers an opportunity for not just the players to represent their talents but there's commercial opportunities for brands too.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/05/The-game.mp4">http://thenext100days.org/wp-content/uploads/2021/05/The-game.mp4</a><br /> Going Digital<br /> Obviously with lockdown, there was the restriction of real world activated across the board but for motor sports specifically. The similarity is there between the virtual elements and real elements.<br /> <br /> Josh's dad who's in his 70's, grew up watching the likes of David Coulthard and could then see him play again, digitally, which was nice for him.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/05/Digital.mp4">http://thenext100days.org/wp-content/uploads/2021/05/Digital.mp4</a><br /> <br /> &nbsp;<br /> <br /> The competitions are starting to have a prize pool. For example, Formula 1 with there E Sport series is at 1 million US dollars! A very decent amount of money. In many cases, a lot of the players taking part are being paid by the teams to be the best so that they can reclaim as much back as possible.<br /> Sim Grid<br /> The Sim Grid is essentially like a business that runs within this digital racing. It facilitates competitions but also for brands to become involved and market themselves. In some ways, it's like how formula 1 works, but for the digital side.<br /> The Market<br /> By large, Josh has seen that your typical user as such is a male who's based in Europe, between 18-45 and got a disposable income 2-5k a year<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/05/Market-.mp4">http://thenext100days.org/wp-content/uploads/2021/05/Market-.mp4</a><br /> Get in touch with The Next 100 Days hosts…<br /> Want to know more about Graham Arrowsmith?<br /> <br /> <a href="https://finelyfettled.co.uk/west-yorkshire-marketing-consultant/">Finely Fettled</a> – If you want more affluent and high net worth customers, investors or patients, Finely Fettled can help you. Who you attract as customers matters a lot. Why not deliberately get higher value customers? You’ll be able to access a comprehensive set of specialisms to achieve your goals and stand out in your field.<br /> <br /> Marketing strategy  |  Offline to Online Campaigns  |  Data profiling and data cleansing  |  High Net Worth Data<br /> #275 – Emma Mills – Leveraging Time#275 – Emma Mills – Leveraging Timehttp://thenext100days.org/?p=5553Fri, 28 May 2021 06:30:17 +010049:04falsefullLeveraging Time With Emma Mills<br /> <br /> <br /> Emma Mills joins us from Mi PA in Manchester, a supplier of Graham. What we want to talk to Emma about today is leveraging time as thats the heart of what they do. Emma's business helps people make the most of the time that they've got. Her team help them do the tasks and things that need to happen in the business but it's not necessarily the best use of the business owners time. Ultimately, Emma thinks that once somebody gets that it's up to you how you spend that hour and what that hour becomes worth. It could be from one end of the scale to another, depending on what you think is a good use of that time. Thats what Mi PA is all about.<br /> <br /> <br /> How are you looking to Improve Mi PA?<br /> When Emma started her business 13 years ago, she was on her own and has grown to 20 people now. The one thing that Mi PA has always been about is "How can we make that journey so much easier for business owners to find somebody, a service or a team that they can plug straight in". From her own business journey, because she employs all of her own staff, she knows how hard that can be. She knows, as a small business owner, for somebody to say "we can do this and you don't have to worry about it, just leave it to us". It takes off a lot of worry and stress.  Thats what the Service has been all about, the call handling, social media, PA support.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/05/Looking-to-improve.mp4">http://thenext100days.org/wp-content/uploads/2021/05/Looking-to-improve.mp4</a><br /> <br /> Emma's always looking to make that better and how can she improve in the long term. Mainly, how can she take the stress away from that business owner. It is one of the biggest and scariest things, starting to get a team and will you get the right person. All of that takes so much time and effort and her dream is that Mi PA comes that one stop shop where people can rely on them to plug straight in.<br /> What else does Mi Pa do other than PA?<br /> So Emma can actually help in 3 different ways. She can either help you as a business owner in terms of the things that are on your task list. Things such as inbox, diary management, research, getting stuff done. Even personal PA support such as renewing things, buying presents. Thats what they call "Proper PA Stuff".<br /> <br /> The second area is operation support. This is where something has to happen repeatedly, where they can put a process behind it, like customer support. Anything that has to happen as part of delivering a service or product is frequently done within the business.<br /> <br /> The third area is the new enquiry service. So when a business gets a lead in, they help in various ways around that. Whether thats ringing them up as a follow up call, check if they want to book in for a call, or they've received information or an email, or simply see how their experience was.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/05/3services.mp4">http://thenext100days.org/wp-content/uploads/2021/05/3services.mp4</a><br /> <br /> &nbsp;<br /> Being a Young Business Owner<br /> When she started her own business 13 years ago, she definitely didn't have a clue what to do or expect. She always had a feeling that she wanted to own her own business but she knew she didn't have all the skill sets to begin with. As you know, owning your own business, you have to wear all the hats. Especially when its you on your own, then you get somebody, then you out source them. It's been a very much working progress for Emma. She would say to anyone who wants to start their own business, that you don't need all of the skills to begin with. As long as you have the motivation and the grit to do it, then you can learn a lot of the skills you need to be able to do along the way.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/05/young-Business-owner.#274 – Andrew Deutsch – Creating Brand Advocates#274 – Andrew Deutsch – Creating Brand Advocateshttp://thenext100days.org/?p=5540Fri, 21 May 2021 06:31:48 +010044:23falsefullCreating Brand Advocates with Andrew Deutsch<br /> <br /> <br /> Andrew Deutsch focuses on turning your consumers into voracious advocates for your brand.  A brand advocate is someone who loves your brand, products, and services. They don’t just love them though. They buy knowing your value then shout your praises to the world as they buy again and again.<br /> <br /> <br /> Where Did The Name "Fangled Tech" Come From?<br /> It came from a punchline of a joke that stuck. Years ago, the name of Andrews company was "The Deutsch Group" and was based in Brazil for many years before coming back to the states. Someone who didn't want to compete with him in the US, registered the trademark and unfortunately Andrew hadn't done it.<br /> <br /> This lead to him being sued for using his own name and decided not to pursue with it. One night, he was hanging out with some old friends and they said "if you're going to rename the company, what are you actually going to be doing?" Andrew explains that he's a strategy first marketing consultant. They joked by saying " oh, so you're going to do some of that new fangled marketing." Andrew replied " no, where the real deal. We're not going to be old fangled either, we're just going to be fangled. And we laughed.<br /> <br /> The next day, Andrew jokingly introduced himself as Andrew from fangled and the customer thought it was brilliant. So, Andrew took his word for it. It then became the name of the company.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/05/The-Name.mp4">http://thenext100days.org/wp-content/uploads/2021/05/The-Name.mp4</a><br /> <br /> &nbsp;<br /> Andrews Primary Proposition to the market<br /> Most companies are limited in their thinking that they want to convert all of their customers. Andrew bases his strategies on how you convert anyone that would ever come in contact with your business. Some of the most powerful advocates that you can have are folks that don't do business with you, can't afford to or ready to. People don't do business with companies, they do business with what those companies represent.<br /> <br /> From the guy who you hired to landscape your property, to the people in head office, everyone in that building is part of the marketing team and part of the brand advocate movement. So as you develop your strategy with that in mind, it really expands your ability. The reality is, brand advocates are far more powerful in bringing new business than any other marketing campaign.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/05/Primary-proposition-.mp4">http://thenext100days.org/wp-content/uploads/2021/05/Primary-proposition-.mp4</a><br /> <br /> &nbsp;<br /> Converting every touch<br /> It starts with the internal employees. Getting them excited and letting them know what's in it for them and the future of the company. It's also how you reach out to the market and truly understanding what the market wants, needs and demand. As well as its pains, challenges that need to be resolved and how you differentiate in a way to go after them in a positive way.<br /> <br /> For example if somebody called and wanted to do business with most companies and you didn't have the product or offering that would satisfy there needs...end game you're done. No, we teach companies how to help that person find the right solution if you don't have. This is because they will think "wow what a great company. They could have sold me something I didn't need but instead they decided to help me find what i was looking for". At that point, they become a great advocate for the business when they tell people about their experience.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/05/Converting-every-touch.mp4">http://thenext100days.org/wp-content/uploads/2021/05/Converting-every-touch.mp4</a><br /> <br /> &nbsp;<br /> The Customer Process<br /> At the beginning of any engagement,#273 Kenda Macdonald – Customer Journey Automation#273 Kenda Macdonald – Customer Journey Automationhttp://thenext100days.org/?p=5516Fri, 14 May 2021 06:30:38 +010051:26falsefullCustomer Journey Automation with Kenda<br /> <br /> How Kenda can help you<br /> Kenda specialises in behavioural marketing automation. What she helps people do is understand consumer behaviour. Understand what you want your audience to do so when they find you and first come across you online, what do you want them to do? What is their desired behaviour? She is trying to help people understand how the brain works in relation to your products and services and then what you actually need to provide to keep the brain happy. Ultimately, taking that customer journey that you're really creating and automating it. So making sure you are utilising modern tools to help that customer through the process. You're getting them from first coming into contact with you to signing up for some of your materials, becoming a customer, to having that nice long customer life time value everybody wants.<br /> <br /> <br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/05/How-Kenda-Helps.mp4">http://thenext100days.org/wp-content/uploads/2021/05/How-Kenda-Helps.mp4</a><br /> Do you have to have an established level of people turning up on your websites before you can engage?<br /> Kenda says if you're going to bring your consultant in to do it for you, you are going to have to be an established business with a budget set aside where you can comfortably do that. However, she did 2 things. She wrote a book about all of this and also created an academy for smaller businesses because you don't need to wait until you'er at a certain level to put your marketing automation in place. The only problem is that it's cost prohibitive to bring a consultant in to do it until your at a certain level. So really if your new at starting out, you should be building a list, and doing all the marketing automation activities. You just need to do it at a price thats friendly. Kenda has created so additional services for that as well.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/05/Coping-with-Price.mp4">http://thenext100days.org/wp-content/uploads/2021/05/Coping-with-Price.mp4</a><br /> Becoming the Youngest Partner<br /> Originally when Kenda was studying forensic psychology, she had to pay her way through university because she was an international student. She originally lived in South Africa. Whilst she was paying her way through everything, she started working as a PA for a guy who was a consultant for marketing automation. He was bringing Infusion Soft from the US to the UK because he was the handful of people at the time who were partners. Within a year she was running his operations instead of doing his PA related stuff. Kenda just clicked when it came to marketing automation. This meant that she became the youngest certified partner outside the US and now they are the leading implementation partners.<br /> <br /> &nbsp;<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/05/Kenda-Youngest-Cert-InfusionSoft-Partner.mp4">http://thenext100days.org/wp-content/uploads/2021/05/Kenda-Youngest-Cert-InfusionSoft-Partner.mp4</a><br /> Brain to Price<br /> There is one critical thing which is really important. If you can understand it then it will effect everything you do within your marketing and marketing automation. When your brain goes about making the purchase decision, it decides whether you want to buy something or not. There are two specific systems that get activated. The reward centres of the brain light up when you see a product or a service that you might want. Your brain emulates having something in order to understand how it will impact you. When it comes to the price, emotion is part of the decision making process and you follow some logical thought processes. You'd think it was the cortex of the brain that would be used when it comes to price, the part of the brain that requires higher level thinking and decision making. But instead it was the pain centres of the brain wh...#272 Dominic Monkhouse – Business Coach#272 Dominic Monkhouse – Business Coachhttp://thenext100days.org/?p=5503Fri, 07 May 2021 13:54:38 +010051:07falsefullBusiness Coaching with Dominic Monkhouse<br /> As a business coach, Dominic Monkhouse has worked with humble, curious CEOs and their leadership teams to scale up their organisations. He knows there is a connection between the professional development of the CEO, their leadership team and business performance. Dominic brings his own experience, expertise and a proven process.<br /> He's Not Just a Business Coach...<br /> It's been 4 years since Dominic came on the show. Since then, he's been up to a lot of new things. One of which is his new book with a very courageous title. The name of the book it  "F**k Plan B". Another way of looking at it would be "burning your boats" Dominic says. It forces people onwards when you have nowhere else to go. He finds that often, business owners are trying to hedge their bet, and when they do, people won't commit to anything.<br /> <br /> The book is really on the success he had when running a couple Tech businesses in the UK. It talks about the things that Dominic decided were important for the business and things they doubled down on and wouldn't compromise on.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/05/book-1.mp4">http://thenext100days.org/wp-content/uploads/2021/05/book-1.mp4</a><br /> <br /> When Dom does work with clients as a business coach, he finds that the hardest thing to do is getting his clients to reduce the number of things they are trying to do. Reduce the number of customers they are trying to serve. Reduce the number of products they think there trying to take over the world with.<br /> <br /> The book was trying to put together some of the things that Dominic had found from his own experience that had worked and hopefully people find it helpful in some way.<br /> <br /> <br /> Being a Business Coach<br /> Usually if a CEO comes to Dominic for help, the first thing he will ask them is "what's on your mind?". They usually give him 3 things, all of which are completely irrelevant. Dom will usually get some sort of sense of what the client needs help with, often a sales and marketing challenge, particularly around generating new business. Many times, it's that they haven't got the culture they want or they're growing too fast and afraid the culture they do have will fall apart.<br /> <br /> Other issues people come to Dominic for are that they are running the biggest company they've ever run and they have an executive team which isn't really a team. Or, it has the potential to be a high-performing team but they don't know what to do to turn it into a high performing team. Some of the challenges can be getting more growth or challenges from a result of growth and that's where the focus comes in.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/05/Coaching.mp4">http://thenext100days.org/wp-content/uploads/2021/05/Coaching.mp4</a><br /> What Clients Use a Business Coach for.<br /> So often, people come to a business coach wondering where they should focus their time on. What should they be doing in the Next 100 days (no pun intended). You've got a problem, lets think about what you can do in The Next 100 Days to sort it out. It's a core period of time. Long enough to make a change and do something different, but short enough to achieve a result a replan with the next big thing.<br /> <br /> One thing Dominic thinks about is that everybody has a business plan. Everybody has an Excel spreadsheet all ready in their head. This will grow like this and that will grow like that. We get here earn billions, sell the company and move to the Bahamas. What they don't have is a business model. So what Dominic does is unpick their business pan and  create a business model.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/05/Client.mp4">http://thenext100days.org/wp-content/uploads/2021/05/Client.mp4</a><br /> <br /> &nbsp;<br /> 8 Essential elements of trust in Business<br /> #271 – James Ontra – Smart Presentation#271 – James Ontra – Smart Presentationhttp://thenext100days.org/?p=5407Fri, 30 Apr 2021 06:30:48 +010038:52falsefullPresentations With James Ontra<br /> Presentation management with Shufflrr is the next evolution of new PowerPoint presentations. It works from all types of files including video, MS Office files, PDFs, images and of course, PowerPoint. All your content is formatted to present. Then you can simply drag and drop and reuse it into a new presentation.<br /> <br /> <br /> <br /> <br /> <br /> Everyone knows the stress of having a presentation coming up and constantly going back and fourth. Opening one, closing another, copying and pasting. Shufflrr provides an online library where you can upload all your PowerPoints and then pick and choose or mix and match your slides. You can ever recreate them in a minute or two. Shufflrr saves an estimated 5 hours off the time it takes to make presentations.<br /> Shufflrr as a Product<br /> James created Shufflrr as content management. He's not recreating Power Point or making a new tool for that. Instead, he allows the majority of the existing tools to be used as a slide library for presentations. If James was to break it down simply, its basically content management where every file is formatted to present. So when you upload a file, no matter if it's a PDF, a word, video, Shufflrr brings it all together. Your Presentations will have never looked so good.<br /> <br /> A few well known companies that use Shufflrr are:<br /> <br /> <br /> <br /> &nbsp;<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/04/Compared-to-Presi.mp4">http://thenext100days.org/wp-content/uploads/2021/04/Compared-to-Presi.mp4</a><br /> Where did the idea come from?<br /> A presentation is about communication. Not just technology. It's about a communications medium more importantly. As you know, there are many communication mediums. Radio, Tv, Internet, Newspapers. Presentations is the only medium that James noticed a gap in the market.<br /> <br /> Throughout history, presentations are probably more important than the others combined. Cave people drew on walls, that was a presentation. Just about every religion has put stained glass in their place of worship, that's a presentation. That's a slide because before technology, they used the sun to present their message. As time goes on we still use presentations. Luckily James has created Shufflrr so that presentations can be even more simple.<br /> <br /> One big key feature of Shufflrr is a brand change or a logo change. If your company changes brand or logo, Shufflrr makes it easy for you to change it on your slides. Usually, you would have to go one by one changing and updating everything which is extremely time consuming. On Shufflrr you have a published live library that's always up to date. If you spell something wrong, it knows. Shufflrr is the managed medium for presentations!<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/04/slides.mp4">http://thenext100days.org/wp-content/uploads/2021/04/slides.mp4</a><br /> What do the clients say about Shufflrr<br /> James says that the clients really like how it centralises all of their marketing material and it's easier to find the slides and re use. With all files being formatted to present, it means they're visualised. So, when you upload a Powerpoint, you see all the images of the slides so it's easy to find the right one. This means you won't waste time opening all your presentations looking for a certain slide. It's really easy to use. They also provide an in depth search on all the slides in your library. If you wanted a slide that had a certain topic mentioned, you can search for the word, the date, slide title. Everything is easy to access.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/04/clients.mp4">http://thenext100days.org/wp-content/uploads/2021/04/clients.mp4</a><br /> <br /> f you want to find out more about Shufflrr and are interested in what it can offer, download it today via the site <a href="https:/...#270 – Anthony Evans – WARS Group – Green Investing#270 – Anthony Evans – WARS Group – Green Investinghttp://thenext100days.org/?p=5455Fri, 23 Apr 2021 06:30:23 +010053:14falsefullGreen Investing with Entrepreneur Anthony Evans of the WARS Group<br /> If you are thinking about green investing? Consider WARS Group, a company whose mission is to create a truly global brand that is synonymous with sustainability, high-tech, innovation, green and ethical thinking. This week's podcast features Anthony (Tony) Evans with colleagues Winston Higham, Spencer Burnham and commercial partner Roger Fenwick from Mantra Capital.<br /> <br /> <br /> <br /> <br /> Build Back Better<br /> The current Conservative government has published their <a href="https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment_data/file/968403/PfG_Final_Web_Accessible_Version.pdf">Build Back Better plan</a>. The plan sets out the scale of the ambition for the green industrial revolution and will see the government invest £12 billion with the expectation that the private sector will deliver another £42 billion of investment. This investment will see the creation and support of up to 250,000 green jobs in the economy.<br /> <br /> For High Net Worth Investors, looking for an investment in this space, then WARS Group appears to tick the boxes you should consider. Naturally, always do your research, and part of that is to listen to the ambition, skills and logic presented by 3 WARS Group board members and their commercial fundraising partner Mantra Capital's Roger Fenwick.<br /> Anthony Evans - the lynchpin<br /> The person that has brought all the contributors together on this week's podcast is Tony Evans, He exclusively revealed on the show that he is no longer CEO, and that title now rests with Winston Higham. Tony remains as a director and founder.<br /> <br /> Winston and Tony have had a tumultuous 6 year relationship. There is real respect there. Not least because Winston has a very strong commercial background, working for Dave Whelan and Mike Ashley. Together they both share a belief about what needs to happen in society.<br /> <br /> Spencer only met Tony last summer (2020). Tony wanted to buy some land from Spencer. In the end, Spencer was offered a role in the WARS Group. It escalated very quickly. This is very much the way with Tony Evans. He does not let the grass grow!<br /> <br /> We were also joined by <a href="https://www.mantracapital.com/roger-renwick.php">Roger Fenwick</a> from Mantra Capital.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/04/Roger-Fenwick.mp4">http://thenext100days.org/wp-content/uploads/2021/04/Roger-Fenwick.mp4</a><br /> WARS Group Future<br /> If you've been considering green investing as part of your portfolio, what do you think to this strategy, as explained by Tony Evans? WARS Group brand represents things where DISPARITY exists. This presents an opportunity to an entrepreneur. The WARS Group will attempt to tackle the following 3 areas:<br /> <br /> - CLIMATE<br /> - HEALTH<br /> - ROADS<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/04/3-Core-Strategies-for-WARS-Group.mp4">http://thenext100days.org/wp-content/uploads/2021/04/3-Core-Strategies-for-WARS-Group.mp4</a><br /> Winston Higham - the new CEO and what a past too!<br /> Winston worked 30 years for Dave Whelan ("a smart cookie")and later Mike Ashley. Two great entrepreneurs. Dave Whelan was chairman of Wigan Athletic FC and ran DW Sports and JJB. Winston learnt an awful lot from Dave and brings that knowledge and passion to his new role at the WARS Group. In this next clip Winston says a few words about both Dave Whelan and Mike Ashley.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/04/Winston-Higham.mp4">http://thenext100days.org/wp-content/uploads/2021/04/Winston-Higham.mp4</a><br /> <br /> Winston explained that he was aware of companies with huge numbers of packaging cardboard boxes, just set fire to them. Not good at all for the environment. You can see why he is so committed to getting this part of th...#269 – Heather Thatcher – Solopreneur Survival Guide#269 – Heather Thatcher – Solopreneur Survival Guidehttp://thenext100days.org/?p=5422Fri, 16 Apr 2021 06:30:57 +010048:20falsefullThe Solopreneur Survival Guide with Heather Thatcher<br /> Joining us from Canada, Heather is welcomed on The Next 100 Days to talk about her Solopreneur Survival Guide. Whats that you ask? Look below to find out as Heather explains her 5 steps survival guide.<br /> <br /> <br /> Start of her Career<br /> She started her career as an ICU nurse, working in a critical care environment. Heather soon noticed the main reason people found them selves in the ICU were from illnesses and diseases linked to chronic stress. She knew she needed to get into the proactive side of medicine to make a true difference. This lead to her first business which was in the stress management healing space. After a number of people went through her program, people began reaching out to Heather to help them with their own online businesses. Thats where the Solopreneur guide was born.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/04/Where-it-started.mp4">http://thenext100days.org/wp-content/uploads/2021/04/Where-it-started.mp4</a><br /> <br /> Before long, she was really diving into her messaging strategy that she was using and teaching it to other people. Thats what the transtheoretical model of change is the foundation of. The theory is based on people moving through 5 different stages of their readiness to take action. With the beliefs and readiness of change in each of the 5 stages. What Heather does is look at the beliefs that the person has in each of the stages and the strategies you can use to help people move forward.<br /> 5 Stages<br /> Pre contemplation<br /> This stage is where people don't even realise too much about their problem yet. Depending on which problem you're trying to solve for people, this is the part of the process where they have their head in the sand. The message Heather would use in that first stage would be similar to step 2. If somebody's in that early stage, they're not really looking for solutions yet.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/04/pre-contemplation.mp4">http://thenext100days.org/wp-content/uploads/2021/04/pre-contemplation.mp4</a><br /> Contemplation<br /> In this stage of the guide, the person is starting to build their business, look for new ideas and piece things together. The most important message you can create in this stage is to help them understand what their problem is. That they can fully understand what that feels like on a tangible and emotional level. Heather also says to make them realise they don't want to stay stuck anymore.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/04/preperation.mp4">http://thenext100days.org/wp-content/uploads/2021/04/preperation.mp4</a><br /> Preparation<br /> In this step, if you're brand new to business and you want to do everything yourself and be everywhere online, you need to learn how to. You need to put your content up in a strategic way. Webinars, 5 day challengers, opt ins can work well for people. Lower cost offers are a great way to prepare people to buy from you. Once you deliver immensely on a low cost offer, they're keen to see what's coming next.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/04/prep.mp4">http://thenext100days.org/wp-content/uploads/2021/04/prep.mp4</a><br /> Action<br /> This is where your ready to take action. All entrepreneurs need to manage their impostor syndrome. They need to work with their inner critic and negative voice that might be holding them back and keeping them from making that bigger step. In this step, the key is to manage the mindset.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/04/action.mp4">http://thenext100days.org/wp-content/uploads/2021/04/action.mp4</a><br /> Maintenance<br /> When you've created some change, you have to keep maintaining it. Taking care of that change you created for yourself. At this stage of becoming an CFO,#268 – Sam Kellie – First & Last Brewery#268 – Sam Kellie – First & Last Breweryhttp://thenext100days.org/?p=5381Fri, 09 Apr 2021 06:25:46 +010049:36falsefullBrewing Beer with Sam Kellie<br /> The First and Last Brewery is an independent micro brewery in North Cumberland. So, in the middle of nowhere really! Sam and his wife set up the brewery in 2006. They mainly do cask beer for trade as well as bottle and can beer. The business mainly concentrates in the north-east but do bits across the UK as well.<br /> <br /> <br /> What Made You Start Brewing?<br /> Sam spent 10 years as a secondary school teacher and then spent 7 years working for a national youth charity. With them both being Newcastle based, Sam was spending too many hours in a day commuting. Working for such a big charity made him very weary of that world anyways. The politics (as there is with any large organisation),  bureaucracy. By this point, Sam had a family and start thinking about what else he could be doing. He'd always been a keen home brewer and had some really good feedback from friends about his home brew. This desire gripped him to be his own boss. To escape the bureaucracy, to escape the politics. As the confidence slowly grew, he decided to make the leap and do it. They started by dipping their toes in the water, and then their ankles, and then their knees, and then their waist. A couple years later Steve was neck deep and hasn't looked back since.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/03/Start-brewing.mp4">http://thenext100days.org/wp-content/uploads/2021/03/Start-brewing.mp4</a><br /> Going From Idea to Business<br /> With having a young family, it was a big risk going self employed and even more with his wife joining too. It took a lot of thinking through things carefully. They started doing internet research and passing round some beer for people to try ad get feedback from. Sam was fortunate enough to go part time so that he wasn't cutting off any income.<br /> <br /> Working at Newcastle university at the time, a sustainability project came about and he was asked to set up a brewery as part of the university which was fantastic. It was a great test bed. So Sam set up Europes first student run brewery which is still running and has been incredibly successful. The idea behind the project was to set up a brewery focused on sustainability issues and that's an ongoing process. The brewery carries to different research projects that partners such as Brew Dog  and Heineken use.<br /> <br /> Sam was approached by a man setting up his own brewery in Northumberland who heard he'd had some experience and wanted to recruit him. He was really keen to have Sam help him for the first couple of years of the brewery being set up. This was ideal because it was another test bed for Sam. This opportunity enabled him to do a fair bit of research and planning. Ultimately, it was useful when it came to Sam setting up his own brewery.<br /> <br /> It took around 2-3 years to get his own brewery up and running. The usual Finance and finding a suitable site. Eventually bit by bit it all came together and before he knew it, he had his very own brewery and selling his beer to pubs<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/04/early-career.mp4">http://thenext100days.org/wp-content/uploads/2021/04/early-career.mp4</a><br /> <br /> &nbsp;<br /> Business through Lockdown<br /> Sam explains it's been a dynamic change certainly for the hospitality sector since covid. He's not allowed to sell out of the brewery at the moment due to COVID restrictions., Their responses to the situation was to open up free delivery across the North East which was a gamble at the time but proved to pay off really well. That's been very much Sams business model throughout the year. 12 months ago First &amp; Last would brew 3 times a week which is around 2700 litres in a week with 90%. going into casks for pubs. This year with pubs being closed, they've changed their focus to bottled beers and cans. Once brewed, its taken to a professional bottler who bottles them all u...#267 – Mark Lee – The Magical Accountancy Speaker#267 – Mark Lee – The Magical Accountancy Speakerhttp://thenext100days.org/?p=5394Fri, 02 Apr 2021 06:30:14 +010049:43falsefullThe Accountancy Speaker<br /> Mark is a Chartered Accountant but he has never fitted the stereotype. His reputation within the accountancy profession has resulted in him  speaking at dozens of conferences and seminars. Mark speaks to varieties of crowds such as accountants, lawyers, financial advisers, other professionals and consultants.<br /> Previous Career<br /> His experience as a presenter dates back to his teenage years when he first started to build his confidence in fr<br /> <br /> ont of audiences. He qualified as a Chartered Accountant in 1982 but has long stood out from many with a similar background. Headhunted twice he was a partner in two top firms of accountants.<br /> <br /> Over the years Mark has worked with, written for and addressed audiences of thousands of accountants. More recently he has also been applauded for his online presentations and the way he still engages the audience.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/03/3.mp4">http://thenext100days.org/wp-content/uploads/2021/03/3.mp4</a><br /> Career<br /> His career spans more than 30 years. During that time, he stood out as a top accountant, a frequent financial commentator and one of only a handful of accountancy qualified magicians. He is now treasurer of the world’s most exclusive magic society, The Magic Circle. He is also deputy treasurer of Norwood, a top 150 charity, a member of the ICAEW’s member and commercial board. Regularly, he is asked to judge industry awards.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/03/Untitled.mp4">http://thenext100days.org/wp-content/uploads/2021/03/Untitled.mp4</a><br /> <br /> For some years Mark was a self styled ‘Immediate Futurist’ addressing audiences of accountants about what the future will hold. But he didn’t predict the pandemic and now focuses on the other topics long associated with his name.<br /> Remembering the Message<br /> Mark always shares simple analogies and acronyms to help highlight many of his key messages. Unlike other speakers, whose talks may be enjoyable but are also forgettable. Mark ensures that his audiences can recall his advice.<br /> <br /> For many years Mark has been a popular go-to guy for comment and insights regarding the accountancy profession. As well as a regular judge for accountancy related awards ceremonies.<br /> <br /> In recent years Mark has developed a framework containing 7 key principles that are relevant for accountants who want to STAND OUT. The principles are key to generating more work as well as to helping accountants ensure they are remembered, referred and recommended.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/03/Untitled-1.mp4">http://thenext100days.org/wp-content/uploads/2021/03/Untitled-1.mp4</a><br /> <br /> There are many elements underlying the 7 key principles and Mark draws on these when mentoring clients. In addition to more than 700 items on his own blog, he has had many more than 200 practice focused articles published. They have been viewed well over ONE MILLION times.<br /> <br /> For more information on Mark, visit his website <a href="https://bookmarklee.co.uk/about-mark-lee/">here.</a><br /> <br /> Want to know more about Graham and what he does (marketing to the affluent), you can find his business <a href="https://www.finelyfettled.co.uk">here</a>.<br /> <br /> Ever wondered what Kevin does? you can find his details<a href="https://www.kevinappleby.com"> here</a>.<br /> <br /> Enjoyed this podcast with Mark? Then you will love this one of Patrick talking about Marketing for Accountants. click <a href="http://thenext100days.org/marketing-for-accountants-patrick-mcgloughlin">here</a>.#266 – Martin Martinez – Meet Alfred#266 – Martin Martinez – Meet Alfredhttp://thenext100days.org/?p=5352Fri, 26 Mar 2021 07:30:10 +010054:04falsefullMeet Alfred with Martin Martinez<br /> Meet Alfred is an all-in-one sales enablement software for LinkedIn, Email &amp; Twitter. You may have heard about this before if you're a frequent LikedIn user like myself. It's a great way to market to people using your social media. Martin Martinez is here today to tell us all about it all the way from Sidney.<br /> <br /> <br /> How did you get into the field?<br /> A few years ago Martin launched a consulting business. It's no longer active but it use to run virtual masterminds. When launching a new business, you try a lot of different things from a marketing perspective. So, Martin tried everything he could think of except tv and radio. He did everything you could possibly think of to get some attraction and interest.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/03/Meet-Alfred.mp4">http://thenext100days.org/wp-content/uploads/2021/03/Meet-Alfred.mp4</a><br /> <br /> Nothing was really sticking for him. It had been about 12 months. Luckily, Martin got introduced to a friend who actually runs a leading agents and introduced him to the world of LinkedIn. In particular, how you can actually build good relationships online and nurture those relationships online and then potentially turn them into customers. In a short period of time, Martin was able to get a large amount of interest and attraction for his business.<br /> <br /> Thats where idea of LinkedIn really sparked. After about 3 month in to running the campaign successfully, Martin had to scale with around 15 consultants and advisers. The cost at the time was around $2500 a month and as a start up business to scale 10-15 people at that cost to get more customers was bit difficult for him.<br /> <br /> But, once he knew the science of the relationship building and nurturing, what he did was hire a bunch of virtual assistance to do it it on his behalf. That worked out extremely well. It started becoming  quite repetative so Martin looked at the different tools on the market. Like many of us, Martins not a techy guy so he was looking for something simple and easy to use. When he couldn't find anything he explored the idea of creating something himself.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/03/Success.mp4">http://thenext100days.org/wp-content/uploads/2021/03/Success.mp4</a><br /> <br /> Martin found a developer and then ventured into software. The developer is still wo<br /> <br /> rking with Martin to this day. About 2 years into that business, Martin decided to release the tool on to the chrome web store as a lot of his customers were asking if they could use the LinkedIn automation tool too. So it got put up for his already existing customers to use. 6 months down the Line, the app has 6000 users that he<br /> <br /> had no ides about!<br /> <br /> It was a free product designed for his customers, and somehow with them spreading the word, its kept on growing and growing to this day!<br /> What Makes Meet Alfred Different?<br /> The technology was always based from a users perspective not from a technological perspective. Martin couldn't code to save his life he says! So the developers built what Martin found useful and easy to use. That's what he sees as a key differentiator. Everything he does is from a users perspective.<br /> <br /> At Meet Alfred, they also pride themselves on customer support. They offer support 24/7 which not many of his competitors do. It's so that Martin can educate the users of the app and help them get the most value out of it.<br /> <br /> He also looks at what happens beyond linkedIn. You can start amazing business relationships on LinkedIn, you can nurture them. But now with Meet Alfred, you can go beyond that. You can take the relationship offline to email or twitter and other platforms.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/03/Different.mp4">http://thenext100days.#265 – Thomas Girard – Design Scholar#265 – Thomas Girard – Design Scholarhttp://thenext100days.org/?p=5340Fri, 19 Mar 2021 07:30:55 +010040:33falsefullDesign Scholar, Thomas Girard<br /> Thomas Girard is a Canadian design scholar, user experience consultant, lecturer and speaker. Girard is an independent designer who works on freelance projects and collaborates with artists globally as well as teaching students. He is best known for his TEDx talks.<br /> <br /> <br /> <br /> &nbsp;<br /> <br /> Joining us all the way from Vancouver in Canada, Thomas discusses his role as a design scholar and explains exactly what it entails.<br /> <br /> So, Thomas is a designer by training. Around 5 years ago when he returned to graduate school, he got accepted a place at the University of Oxford. He started winning emerging scholar awards from Canada, Barcelona and Madrid.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/03/1.mp4">http://thenext100days.org/wp-content/uploads/2021/03/1.mp4</a><br /> <br /> Thomas was born and educated in Vancouver. Shortly after he graduated, he moved to the East. He lived in Shanghai for 4 years and New Deli for just over 1 year. Whilst he lived over there, Thomas taught design in those places.<br /> <br /> After he returned from living in the East to come back to Vancouver, he won his first emerging scholar award. After that, he joined Emily Carr University of Art and Design as an instructor. Thomas taught design there for 4 years.<br /> What Do You Teach?<br /> In the 4 years that Thomas worked there, he taught interaction design and user experience. It means designing for phones and websites but also the process around it. The actual term for his job is Interaction design and its mainly to designing products or services that are digital.<br /> <br /> Girards role is more about the process of Interaction design. For example, if he has an app idea, his role is to find out who its made for and how to talk to those people. You also need to know how to understand the people in order to make the right thing and how to quickly get sing-off from stake holders. He calls these elements design processes. This is what he does mostly.<br /> <br /> &nbsp;<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/03/Process.mp4">http://thenext100days.org/wp-content/uploads/2021/03/Process.mp4</a><br /> The Design Process<br /> They might start with a simple role play conversation about hypothetically what a product may be. He'll quickly move it in to something pretty basic like a prototype made out of paper. This is done so that they can turn out some quick ideas and make sure they're not investing too much in building something before its ready. They then move up to a higher fidelity prototype which is a mock up. It's quite comparable to the real thing but hasn't been coded yet or something like that. This strategy is used so that the problems are worked out as quickly as possible.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/03/prototype.mp4">http://thenext100days.org/wp-content/uploads/2021/03/prototype.mp4</a><br /> <br /> &nbsp;<br /> Becoming a Public Speaker<br /> Being a public speaker would usually be Thomas's last choice. He realised at design school that every week he would have to do a presentation in front of everybody. He soon built a thick skin doing it every week in a situation like that. Once he did the Tedtalk he was prepared introverted public speaker he jokes.<br /> <br /> <br /> <br /> A couple years ago when he was teaching at Emily Carr, he heard that Ted was there. He had arranged to meet the organiser. What he noticed is that they didn't have many speakers so Thomas approached them out of generosity to ask if they have enough speakers.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/03/Tedtalk.mp4">http://thenext100days.org/wp-content/uploads/2021/03/Tedtalk.mp4</a><br /> <br /> &nbsp;<br /> <br /> What Thomas didn't realise back then was that speaking at a TedEx was a competitive thing that lots of people want to...#264 – Anna Iversen – Oxygenated Water#264 – Anna Iversen – Oxygenated Waterhttp://thenext100days.org/?p=5328Fri, 12 Mar 2021 07:30:08 +010046:53falsefullOxygenated Water with Anna Iversen<br /> <br /> <br /> Anna Iversen joins The Next 100 Days to talk about oxygenated water. She works for a company called Kure which produces the water. Today she's going to tell us about benefits. The water is so good that Anna even uses it to make her tea and coffee. When going to a restaurant, Anna will have one in her bag. Kure were kind enough to send Graham and Kevin some water to try. Lets see what they think of it.<br /> <br /> <br /> What Makes Oxygenated Water Different?<br /> Kure comes from the most pristine source in Cornwall. Not only is it exceptionally high-quality spring water, Kure has also supercharged it with oxygen. At Kure, they've developed a technology in which they can encapsulate oxygen into tiny bubbles.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/03/what-is-kuremp4.mp4">http://thenext100days.org/wp-content/uploads/2021/03/what-is-kuremp4.mp4</a><br /> <br /> &nbsp;<br /> <br /> The magic really lies inside of the bubbles. She tells us that it has taken over 7 years for them to refine the technology. The bubbles have to be sufficiently small so that they can remain intact. Anna believes that's the issue many other companies have not been able to resolve. Basically, if the bubble is too big, it will burst, which would make it a load of marketing hype and nothing else.<br /> <br /> <br /> <br /> &nbsp;<br /> <br /> &nbsp;<br /> <br /> &nbsp;<br /> <br /> &nbsp;<br /> <br /> &nbsp;<br /> <br /> &nbsp;<br /> <br /> &nbsp;<br /> What Are The Benefits of Oxygen Water<br /> Anna says the reason we need oxygen water and why we perform better if we have it is because of the modern way in which we live. People are constantly compromised, bombarded with stress from their daily life, eating junk food, not sleeping enough.<br /> <br /> The way in which we produce energy for us to function properly is that inside our cells we have tiny organelles called mitochondria. The mitochondria are like little factories that produce energy for our cells in order for our body to work the way it ought to. It's a natural process, so as you age, your body produces less energy, which is why we ache, have pains, feel tired, and our skin wrinkles.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/03/Benefits.mp4">http://thenext100days.org/wp-content/uploads/2021/03/Benefits.mp4</a><br /> <br /> Anna also thinks that because we're modern people, we come to accept that all these aches and pains are just a part of ordinary life. This shouldn't have to be the case. She thinks people accept these aches and pains very early on in life and we just learn to live with it when life doesn't have to be that way.<br /> <br /> As Kevin stares at the label on the bottle, he can see that Kure water won't disappoint. He says it's: Non carbonated, natural spring water, balanced Ph7, No chemicals, no additives, 0 calories and fat, 0 cholesterol and sodium. Kevin said it strikes him that the only thing in the bottle is water and oxygen.<br /> <br /> <br /> <br /> &nbsp;<br /> Anna's Journey<br /> Anna's always been into her health and well being. Throughout the majority of her career she didn't have as much time to focus on it as she wanted too. Around 5-6 years ago, both of her parents died with cancer and it came as such a shock. So quickly and at the same time.<br /> <br /> She had spent a year going backwards and forwards to Sweden to look after them both. When her mum was lying in her death bed, Anna had strangely downloaded a book on her Kindle about cancer being a metabolic disorder. The book blew her mind. Especially at such a pivotal moment in her life. She knew she had to change her career. If she had only just grasped this now, she needed to let the rest of the world know.<br /> <br /> Once you start looking at health from Anna's perspective you start to realise how important it actually is.#263 – Dominic Brennan – Fine Wine Investing#263 – Dominic Brennan – Fine Wine Investinghttp://thenext100days.org/?p=5310Fri, 05 Mar 2021 07:30:40 +010047:57falsefullFine Wine Investing<br /> Fine wine expert Dominic Brennan joins The Next 100 Days to discuss wine investing. Today he wants to explain the things you might consider if you're going to invest in fine wine.<br /> <br /> <br /> <br /> Noble Rot<br /> Noble Rot was founded by two very interesting people. Esme Johnstone who founded Majestic Wine and Lord Clifton Wrottesley.<br /> <br /> Dominic says that Noble Rot is actually a process for making some of the best sweet wines in the world. It's a fungus that dries the grapes out, takes out the water and makes it more sugary and syrupy.<br /> <br /> <br /> <br /> <br /> <br /> <br /> Why to Consider Fine Wine as an Investment?<br /> It's certainly a niche investment Dominic states. Fine wine investing has definitely been growing. En primeur is something people have been doing for decades upon decades.<br /> How it works is very straight forward. You go to France and buy two cases of wine. By the time you got round to drinking the first case, the second case would have gone up in value.<br /> So if you sold the wine, you make your money back.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/03/Investing.mp4">http://thenext100days.org/wp-content/uploads/2021/03/Investing.mp4</a><br /> <br /> &nbsp;<br /> <br /> Like all things, technology comes into the game and creates a more connected world. Fine wine investing is incredibly exciting to Dominic. It's something that really<br /> grabbed his attention when he was looking at working in the wine industry. What makes Noble Rots different to any other investment is that you're investing into a real asset.<br /> A physical thing. That sets it apart from other things such as equities and bonds. Having a physical asset is ahead against inflation and risk.<br /> How Long Do I Have To Invest<br /> Dominic says that every portfolio is different. So there's different levels of risk, time periods for investments. He'd suggest investing for around 5 years to make a good profit.<br /> They have a bunch of clients and a mixture of different strategies. Whether you have bit more money, or just £2000, there are wines that Dom knows that will appreciate in value crazily.<br /> Returns over time varies. The longer you leave it the more it will gain value.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/03/ROI.mp4">http://thenext100days.org/wp-content/uploads/2021/03/ROI.mp4</a><br /> <br /> When compiling a portfolio for our clients, Dom ensures that in each wine there is the perfect marriage of an excellent rating, and good liquidity. When clients instruct him to ring-fence a portion of their investment for en primeur, the team actually travels to Bordeaux each year to taste and assess the vintage - allowing them to detect any emerging opportunities in the market.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/03/Types-of-wine.mp4">http://thenext100days.org/wp-content/uploads/2021/03/Types-of-wine.mp4</a><br /> <br /> If you think you'd be interested in Fine Wine Investing then visit their website <a href="https://www.finewineinvestment.com/about-us">here</a>.<br /> <br /> <br /> <br /> &nbsp;<br /> <br /> Kevin Appleby is the Business Accountants Mentor and is COO at <a href="http://www.growcfo.net">GrowCFO</a>. He also hosts the GrowCFO Show, a podcast dedicated to finance leaders. You can get in touch with Kevin directly <a href="https://www.kevinappleby.com">here</a>.<br /> <br /> &nbsp;<br /> <br /> <br /> <br /> Graham Arrowsmith runs Finely Fettled a marketing consultancy that helps businesses market to the affluent. Additionally, he is about to launch a new business called Meet Professionals, which introduces people looking for financial advice to Financial Advisers.<br /> <br /> Contact Graham Arrowsmith or Tori-Jade Rhodes at: <a href="https://finelyfettled.co.uk">https://finelyfettled.co.uk</a><br /> <br /> #262 – Muji Ahmedi – Photography on Demand#262 – Muji Ahmedi – Photography on Demandhttp://thenext100days.org/?p=5297Fri, 26 Feb 2021 07:30:39 +010052:00falsefullPhotography On Demand With Muji Ahmedi<br /> Photography expert Muji Ahmedi joins us on The Next 100 Days to discuss all this photography.   Since starting his degree at university in business marketing, he learnt a lot which helped him get into photography.<br /> <br /> <br /> <br /> <br /> <br /> What he learnt in his degree was brand image and creating a brand portfolio. A lot of conversation that came around that was "how do you present your brand?" and imagery.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/02/starting-out.mp4">http://thenext100days.org/wp-content/uploads/2021/02/starting-out.mp4</a><br /> <br /> When Muji was working part time at Nando's, a lot of their focus was around social media influence. Using great Photography and capturing what the people want. Being in todays society  and how social media is influenced, you take a lot in. Imagery is everywhere and important for driving sales.<br /> <br /> He started his career with Perfocal 3 months ago. Perfocal is the company Muji works for and they do 1 on 1 photography.<br /> <br /> His first month was an internship and he's also done a variety of crash courses on photography. With all the photography coming in, he can now identify what's good and bad and what works and what doesn't. From the clients he's had working with him, Muji finds it's really great to see how his help has benefited their business.<br /> Food Photography<br /> Most big markets are food. Deliveroo, UberEats, Just Eat. The first thing you look at is the picture. You read the description, sure. But then you want to know what it looks like.<br /> <br /> With food, it can be hard for the photos to come out well. If the pictures aren't doing the food justice, nobody will want to buy it. Whether it tastes good or not.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/02/food.mp4">http://thenext100days.org/wp-content/uploads/2021/02/food.mp4</a><br /> <br /> &nbsp;<br /> Working at Perfocal<br /> If you book through Perfocal, the algorithm pairs you up with the best photographer suited towards your needs. When the photographer is recruited, they specify what photography they specialise in and locations they cover. This then helps them get matched up to clients.<br /> <br /> <br /> <br /> Once the shoot is done, Perfocal look at the photography taken and rate it between 1-100. If the photographer has done the shoot and been rated well, they will continue to get clients in that area.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/02/Algorithm.mp4">http://thenext100days.org/wp-content/uploads/2021/02/Algorithm.mp4</a><br /> <br /> &nbsp;<br /> How have you coped with COVID-19?<br /> Muji says that before COVID, events were the main market. Since lockdown began, no events have been taking place or people wanting a photographer. Perfocal had to take a huge pivot.<br /> <br /> Muji started to approach businesses, start ups, marketing agency's. He did this to see what he could provide for them. Instead of creating a one off on demand shoot, Muji created on going partnerships.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/02/covid.mp4">http://thenext100days.org/wp-content/uploads/2021/02/covid.mp4</a><br /> <br /> &nbsp;<br /> <br /> What great guests to have on the Podcast. If you are interested in what Muji does, check out his Linkedin <a href="https://www.linkedin.com/in/muji-ahmedi/?originalSubdomain=uk">here.</a><br /> <br /> To find out more about Perfocal, click <a href="https://www.perfocal.com">here</a>.<br /> <br /> Want to know more about Graham and what he does? visit <a href="http://finelyfettled-co-uk.stackstaging.com"> finelyfettled.co.uk.</a><br /> <br /> If you want to know more about Kevin, find him<a href="https://www.kevinappleby.com"> here.</a><br /> <br /> Check out this podcast by Engel Jones which talks about narrative and netwo...#261 – Mark Channon – Memory#261 – Mark Channon – Memoryhttp://thenext100days.org/?p=5260Fri, 19 Feb 2021 07:30:27 +010048:47falsefullBusiness Coaching Hacks with Memory Man Mark Channon<br /> Memory man, Mark Channon joins The Next 100 Days to share with us his Business coaching hacks. Mark's a man of many talents and has a fascinating background history.<br /> <br /> <br /> <br /> Mark was an actor for 15 years. He did mostly west end stuff and then national theatre for 3 of those years.<br /> <br /> Early on in his career, around the early 90's, he shared a flat with his friend Steve. Steve one day, asked him to try remember 20 random words. Back then, Mark has a reputation for his really bad memory. People would laugh and joke about it. What he found out later on was that in reality, his focus was all over the place.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/02/Mark.mp4">http://thenext100days.org/wp-content/uploads/2021/02/Mark.mp4</a><br /> <br /> So, Mark tried to remember the 20 words and guessed around 5 or 6. Steve then showed him a technique he had learnt and it changed Marks life. As dramatic as it sounds, it really did change his life.<br /> <br /> In the end, Mark managed to remember all 20 words but they stuck in his head. A day. A week. A month. He couldn't get them out, like some weird magic going on in his head. It inspired him to learn more.<br /> <br /> Long story short, Mark ended up making a game show for the BBC called "Munk Houses Memory Masters". That was in 1995. That threw him into the crazy world of memory improvement. He even competed in the memory championships and got the title of "Grand Master of memory".<br /> Interpreting Memory Into Real Life<br /> Although he enjoyed the game side of it all, he was really intrigued to see if he could use this in the real world. Now for the past 25 years, one of the things he's done is dig into that area. Marks worked with a huge variety of people. He even stared on Channel 4 in a show helping Joey Essex to remember things.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/02/grey-ham.mp4">http://thenext100days.org/wp-content/uploads/2021/02/grey-ham.mp4</a><br /> <br /> &nbsp;<br /> Getting into the Zone<br /> As an actor one of the things you have to be good at is getting into that state of flow. When you step on stage and there's 2000 people out there, you can't have other thoughts in your head. That was a skill that Mark early on, wanted to know how to deconstruct. He thinks back to when he's in the zone. What does he actually do, what does he think about? How does he move his body, what does he say to himself or picture in his head?<br /> <br /> If you want to get into flow, you need to understand how to get that feeling in the first place. The real trick is "how do I get that feeling into a different situation that might cause me some stress and how do I re associate that feeling with the thing I'm doing now".<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/02/the-zone.mp4">http://thenext100days.org/wp-content/uploads/2021/02/the-zone.mp4</a><br /> <br /> &nbsp;<br /> <br /> To find out more about Mark, click <a href="https://www.markchannon.com">here.</a><br /> <br /> Want to know more about Graham and what he does? visit <a href="http://finelyfettled-co-uk.stackstaging.com"> finelyfettled.co.uk.</a><br /> <br /> If you want to know more about Kevin, find him<a href="https://www.kevinappleby.com"> here.</a><br /> <br /> Did you like this Podcast? Then check this one out <a href="http://thenext100days.org/196-tiffany-toombs-unlock-your-potential">here.</a><br /> <br />#260 – Waqas Khan & Sheetal Patel – Alternative Property Investing#260 – Waqas Khan & Sheetal Patel – Alternative Property Investinghttp://thenext100days.org/?p=5234Fri, 12 Feb 2021 07:30:17 +010049:13falsefullAlternative Property Investing with Waqas Khan and Sheetal Patel<br /> Sheetal and Waqas join The Next 100 Days from London to Discuss Property Investing. So, how did they meet? Both coming from very different backgrounds, one thing they did have in common was that they didn't want to work for big corporate companies.<br /> <br /> <br /> <br /> <br /> <br /> Sheetal had left her previous job in pharmaceuticals to start a new path and had always been keen on investing. She went to investment events, conferences and courses to try grow her wealth herself. On the course 5 years ago, is where she met Waqas.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/02/Untitled.mp4">http://thenext100days.org/wp-content/uploads/2021/02/Untitled.mp4</a><br /> <br /> Waqas left university and worked as an investment banker for 3 months. Whilst working there, he realised he didn't want to work for anybody else. From there, Waqas ventured into investing in property which was just before the 2009 crash. From the crash, it was really easy to get into property. So at only 22, Waqas took the brave yet naive risk which thankfully paid off.<br /> <br /> He used the resources that were available to him at the time to start investing into property for himself. Waqas mainly focused on lease holder and fee holder offer charge and distressed assets. Before the crash he moved on to luxury houses which then got cut short when the crash happened.<br /> <br /> With the crash, Waqas pivoted towards investing and trading like Sheetal. He traded for himself with the capital from his property investing and slowly built himself up through connections. Since 2010, Waqas has been building his business on his own whilst trading at the same time. It was difficult, but the business grew along the way. He then met Sheetal in 2017 and the business formalised in to a regulated entity and now trade on behalf of private individuals.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/02/waqas.mp4">http://thenext100days.org/wp-content/uploads/2021/02/waqas.mp4</a><br /> The Businesses<br /> Waqas and Sheetal have 2 sides to the business. One side is Narratus Capital and that's geared towards investing through the FX market. Their main clients are private individuals with a minimum investment of £100,000. Then with the property side more recently, they have ventured back into is an extension of his previous experience.<br /> <br /> With Covid and everything else going on around us, Waqas thinks there's going to be a significant opportunity to start buying distressed assets and under valued properties. In particular, around London and in London. Waqas has been seeing distressed assets and opportunities in London that he hasn't seen since 2009-2010.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/02/Untitled-1.mp4">http://thenext100days.org/wp-content/uploads/2021/02/Untitled-1.mp4</a><br /> <br /> &nbsp;<br /> Where Are You Finding The Distressed Property Market ?<br /> They get access to deals on properties that most people don't have access to. The reason for that is because there's a lot of people in the property market that don't now what they're doing. You need to be able to move quickly and be able to buy straight away and know what you're doing. You need to be able to know what properties are worth buying and that's where the edge comes from, to be able to do what we do.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/02/Untitled-2.mp4">http://thenext100days.org/wp-content/uploads/2021/02/Untitled-2.mp4</a><br /> <br /> &nbsp;<br /> <br /> Lots of people in the world that we live in want to be able to buy property below market value and Waqas thinks those words get thrown around every easily. Because in reality, it's not that easy to get that. It's taken him over a decade to build a network and be able to get access to these properties.#259 – Chris Tredwell – Accounting Systems#259 – Chris Tredwell – Accounting Systemshttp://thenext100days.org/?p=5213Fri, 05 Feb 2021 07:30:43 +010050:49falsefullAccounting systems with Chris Tredwell<br /> Chris Tredwell joins The Next 100 Days to talk about his accounting system Aqilla. Aqilla is a modern cloud based, multi currency accounting solutions designed to suit the needs of demanding mid-sized organisations.<br /> <br /> <br /> What does ERP stand for ?<br /> Chris says that ERP refers to the journey that technology has gone on through the last decade.<br /> <br /> When technology first started being developed to support all of the different business function, it was modular. You'd of had the finance system that would help the finance department. The HR system that helped the HR department. As people get more clever with developing software, ERP was born.<br /> <br /> ERP would ultimately bring all these various different pieces of software together under one system. A business could purchase the software from one provider and it would support requirements for different business functions.<br /> <br /> ERP stands for Enterprise resource planning.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/01/ERP.mp4">http://thenext100days.org/wp-content/uploads/2021/01/ERP.mp4</a><br /> <br /> &nbsp;<br /> How Many Users Would an Enterprise System Have?<br /> The different user make up can be quite different depending on the organisation. Some organisations will have just 1 enterprise user. They'll have full access to the enterprise system. Be able to reconfigure it, update reference information and have full level requirements. However, for a day to day accountant doing administration, they would be a standard core user which is only £12 a month. It can vary between organisations.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/01/Users-1.mp4">http://thenext100days.org/wp-content/uploads/2021/01/Users-1.mp4</a><br /> <br /> &nbsp;<br /> <br /> However, entry level systems such as "Zero" and "Quick Books" are designed to be systems with very limited knowledge of accounting. They're book keeping systems because you outsource your accounting to a third party. The systems have been built to be as straight forward as possible and talk to you in a common language.<br /> <br /> Likewise, Chris has tried to Make Aquilla as easy as possible to understand. Because the older systems require you to be an accredited accountant to be able to work the system, not everyone will understand what to do. At Aquilla, they're aim is to make a system that's simple enough for everyone to know how it's used.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/01/Simple-.mp4">http://thenext100days.org/wp-content/uploads/2021/01/Simple-.mp4</a><br /> <br /> &nbsp;<br /> Has Covid and Brexit Impacted Your Business ?<br /> From a functional prospective, Chris doesn't think it will make too much of a difference. The one thing with finance software is that it's the last thing a business is going to get rid of. They need to know what's going on in their business finanialy so the last thing they would get rid of is their financial software. With Covid, business hasn't changed at all for Chris. If not, their customer base went up even more. Chris envisions that in the next year, he'll have more clients. After all, they're still, going to need a finance solution to be able to under pin what they do.<br /> <br /> &nbsp;<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2021/01/Impact-of-Brexit.mp4">http://thenext100days.org/wp-content/uploads/2021/01/Impact-of-Brexit.mp4</a><br /> <br /> To find out more about Aqilla, click <a href="https://www.aqilla.com">here</a>.<br /> <br /> Want to take a look at Graham’s website that Alex discusses in this week’s podcast? visit <a href="http://finelyfettled-co-uk.stackstaging.com"> finelyfettled.co.uk.</a><br /> <br /> If you want to know more about Kevin, find him<a href="https://www.kevinappleby.com"> here.</a><br /> <br /> #258 – Jen Bayford – Ethical Business & Brand Growth#258 – Jen Bayford – Ethical Business & Brand Growthhttp://thenext100days.org/?p=5167Fri, 29 Jan 2021 07:30:30 +010001:07:56falsefullEthical Business and Brand Growth with Jen Bayford<br /> Jen Bayford, Co-Founder and Marketing Director of Growth Animals joins us on The Next 100 Days. Her role is to talk to clients regularly throughout the duration of their projects, discussing the right plans to grow their business.<br /> <br /> <br /> <br /> &nbsp;<br /> <br /> &nbsp;<br /> <br /> &nbsp;<br /> <br /> &nbsp;<br /> <br /> &nbsp;<br /> <br /> &nbsp;<br /> <br /> &nbsp;<br /> <br /> &nbsp;<br /> <br /> &nbsp;<br /> <br /> &nbsp;<br /> <br /> &nbsp;<br /> <br /> &nbsp;<br /> <br /> &nbsp;<br /> <br /> &nbsp;<br /> <br /> <br /> <br /> &nbsp;<br /> <br /> A normal day for Jen includes: planning with customers, chatting to prospective clients, and finding out how we can help them sell more.<br /> How Did You Come Into The World of Marketing?<br /> For years Jen worked in marketing for luxury beauty, skincare, and fragrance brands until she joined Goodwood and Chris team. Funnily enough, she didn't get the job she originally applied for. She met Chris for a coffee and despite him telling her he wasn’t sure about Jen's forthrightness, she impressed him enough to secure her place at the assessment day.<br /> <br /> Jen got a call saying she had not got the job. A week later Chris had worked his magic and had created the same role for Jen. Working on brands that her luxury experience and creative traits suited far better.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2020/12/goodwoods.mp4">http://thenext100days.org/wp-content/uploads/2020/12/goodwoods.mp4</a><br /> <br /> &nbsp;<br /> The Right Approach for events in COVID<br /> Jen and the team have created podcasts and channels to find out how other people have shifted during 2020. They want to see other creative ways people have been continuing to brand build in a year like this. Instead of looking inwards at a situation, look outwards. What areas can you still focus on? In what ways can you help the community? Brand building in a recession is imperative.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2020/12/brand.mp4">http://thenext100days.org/wp-content/uploads/2020/12/brand.mp4</a><br /> Growth Animals<br /> At growth Animals, Jen prides herself on "not knowing the answer". She and Chris have 20 years of Marketing experience but what makes Growth Animals different? Jen could say "these are the audiences you should be going after, this is the message, this is how you will reach them". But unlike other consultancies where they ask the client in 18 months if it works, they test their strategy really quickly. They test their theory with digital marketing which makes them more reliable.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2020/12/Growth-Animalsd.mp4">http://thenext100days.org/wp-content/uploads/2020/12/Growth-Animalsd.mp4</a><br /> Digital Marketing at Growth Animals<br /> Currently, Jen has been working with a Vine Yard not far from Goodwood. Over the past 4 years, they have been merrily selling their sparkling wine. They haven't done any strategic marketing however they've managed to do really well. The company decided to invest its estate as a destination. So they have tasting rooms being built, accommodation, activities. This is where they needed to grow their brand beyond English sparkling wine as they enter the tourism market.<br /> <br /> Their plan was to target different audiences depending on the propositions they were offering. Growth Animals came in and devised a strategy with them using data they already had from their website and social media. This made some semi-fictional customer personas. They were mainly hypothesized because it was their feeling of what these people might be interested in. They used their digital marketing and tested which of the semi-fictional audiences they were right about. By the end of it, Growth animals could tell the vineyard exactly which aud...#257 – Helen Cowan – Coaching Talented Women#257 – Helen Cowan – Coaching Talented Womenhttp://thenext100days.org/?p=5140Fri, 22 Jan 2021 07:30:17 +010050:07falsefullHelen is Here to Help Coach Talented Professionals<br /> Coaching firm owner, Helen, joins us on The Next 100 Days to discuss how she helps talented professionals. Helen believes in enriching businesses, families, and society through enabling diverse talent to thrive.<br /> <br /> <br /> Where did The Tall Wall Come From?<br /> Helen left her old corporate job and started her own company, The Tall Wall. The Tall Wall is an executive coaching business that specialises in working with talented individuals in professional services and large corporates.<br /> <br /> Trying to find a name that was unique came as a struggle as she wanted it to relate to her business. She asked her 9 year old son what he thinks the company should be called. Helen explained that it was an Executive coaching company and he came back with The Tall Wall. This came from the struggles that these professionals have when coming to Helen.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2020/12/The-namer.mp4">http://thenext100days.org/wp-content/uploads/2020/12/The-namer.mp4</a><br /> Who is it That You Coach?<br /> Most of Helen's coaching is with Professional service firms, large corporates, or financial institutions. Within those organizations, she is serving mainly leaders but they also do a lot of work with women on maternity leave.<br /> <br /> Most of the work at The Tall Wall is to help people get back into working. The coaching starts before they leave to set themselves up for success. They also try to coach them whilst they take the time off and when they return. They do this to help that person hit the ground running once they return after their work leave.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2020/12/who-you-coach.mp4">http://thenext100days.org/wp-content/uploads/2020/12/who-you-coach.mp4</a><br /> <br /> When coaching the professionals, Helen gives them a mental stillness to do really good thinking. One of the things that can happen when you are preparing to go on maternity leave, is that you want to worry about things later. Helen sees women all the time trying to push their worries, whether it's 6 months or 12 months down the line.<br /> <br /> One thing that she might suggest you do is instigate a talk with your line manager about what life might look like when you come back. There are plenty more things that you can do on leave that will set you up for when you return which Helen's business can support you with.<br /> Growing Your Business<br /> As a business, The Tall Wall has grown and grown. Even through the pandemic, the company has grown more than last year. The maternity side is still a very big part of Helen's company but she has also found that a lot of the organizations she works for, have asked her to do executive coaching too.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2020/12/growing-your-business.mp4">http://thenext100days.org/wp-content/uploads/2020/12/growing-your-business.mp4</a><br /> <br /> Within that role, Helen's job is to minus those interferences a person might have within a role so that their performance is as close to their potential as it can be.<br /> Do You Have to be a Certain Age to do Coaching?<br /> To be a coach you can be any age in Helen's eyes. Her entry-level requirements for anyone that joins the team for either a coach or associate, is that they have to understand what it's like to step into the organizations In which they're coaching. Which means were not likely to be getting an 18-year-old coaching us.<br /> <br /> If you went to a conference on coaching you'll find that 85% of the women are in their 40's. Helen really wants to try to change that. She wants men in, she wants younger people.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2020/12/Age.mp4">http://thenext100days.org/wp-content/uploads/2020/12/Age.mp4</a><br /> <br /> To find out more about Helen and how she can he...#256 – Alex Price – WordPress#256 – Alex Price – WordPresshttp://thenext100days.org/?p=5128Fri, 15 Jan 2021 07:30:31 +010001:00:55falsefullWordPress With Alex Price<br /> WordPress Agency founder, Alex Price joins us on The Next 100 Days Podcast to discuss his leading enterprise. He also takes a look at Finely Fettled's WordPress website which was made by host, Graham Arrowsmith<br /> <br /> <br /> <br /> <br /> When Did You Start The Business?<br /> Alex began freelancing since he was 16 years old which was very simple and basic. Jumping forward, his WordPress agency got registered as a limited company around 6 years ago. From there, he hired his first full-time employee in 2015.<br /> <br /> Its been a very rewarding journey for Alex overall, working with a range of different clients. Lots of ups and downs but fortunately more ups overall. The Agency now has 25 employees with a range of skill sets. Alex describes his agency as an enterprise delivery of WordPress. Delivering WordPress into places where somebody's company is under scrutiny, security, speed, SEO, or sometimes all of them.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2020/12/where-it-started.mp4">http://thenext100days.org/wp-content/uploads/2020/12/where-it-started.mp4</a><br /> <br /> These days, 93 Digital works with a lot of technology clients who are big fast-growing software businesses. They also do a lot of work with charities and publishers. They are the main three sectors 93 work with.<br /> Reviewing Finely Fettled (<a href="https://finelyfettled.co.uk">https://finelyfettled.co.uk</a>)<br /> Alex begins by saying there's a lot of nice things on Graham's website and has a few tips that the listeners can also reflect on. The one thing that struck him when looking around was that it's personal in a really positive way. Graham uses pictures of himself and audio clips on the homepage. The majority of the text is written in first person which immediately gives people a feel for Graham on a personal level.<br /> <br /> As a query, Alex suggests a welcome video on the homepage would make things more welcoming, especially with COVID this year, it's nice to get a human side across to prospects.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2020/12/homepage.mp4">http://thenext100days.org/wp-content/uploads/2020/12/homepage.mp4</a><br /> <br /> &nbsp;<br /> Branding<br /> Branding wise, Alex thought Graham's use of imagery really jumped out to him. On the Finely Fettled homepage, Graham has a big splashback which he recently created by using a variety of smaller images of wealthy affluent related things. WordPress expert, Alex, thinks it quickly reflects the tag line of "Marketing to the Affluent" and it starts to give people a feel of what the business is about. This use of banding across the site stays consistent which is key.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2020/12/images.mp4">http://thenext100days.org/wp-content/uploads/2020/12/images.mp4</a><br /> <br /> &nbsp;<br /> <br /> Something to think about for Graham is to keep the consistency and look at using higher resolution pictures as Price noticed some could be better.<br /> Compressing Images<br /> Like Graham states, many of us will be thinking the same thing when creating our own websites. We are aware of the general guidance of keeping the file size down to a level that doesn't slow down the load speed of the page. This is something Graham struggles with a lot. Finding a way to use high resolution pictures without affecting the website's load speed. <br /> Alex says that there are certain file formats that can press better than others like using a GIF or PNG. When you compress these formats, it doesn't affect the visuality of the picture, unlike a JPEG where the quality drops.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2020/12/image-optimizing.mp4">http://thenext100days.org/wp-content/uploads/2020/12/image-optimizing.mp4</a><br /> <br /> Anything above 85 Google recommends,#255 – Nick Bramley – Re-Imagining Sales#255 – Nick Bramley – Re-Imagining Saleshttp://thenext100days.org/?p=5114Fri, 08 Jan 2021 07:30:19 +010001:03:50falsefullRe-Imagining Sales with Nick Bramley<br /> <br /> <br /> Re-imagining sales couldn't be easier with Nick Bramley, CEO of Impactus. Nick joins us for the 4th time to inspire performance excellence in teams, businesses, and in individuals.<br /> <br /> <br /> Where did the name come from?<br /> The name has two meanings. It's meaning is the impact on us it has. However, there is an American version of the site that looks like Impact US which was semi-accidental.<br /> What should we be learning about sales re-imagining?<br /> This came about when Nick was doing a lot of work with all sorts of different clients. With one of his new clients, he asked him "how do you get your sales?". The MD said that he does two big exhibitions a year, one in Germany, one in the Middle East. This was where all the sales were generated, along with a sales team who would spend their time hunting them down and following up. They also had sales reps out on the road selling products and doing engineering support.<br /> <br /> Nick told the MD that half of his marketing routes, if not more, have closed because of COVID-19. At the start, lockdown locked everything down so there was no opening for them. After the first lockdown, there was a partial opening but a lack of confidence. So if you were a sales rep out on the street, people were nervous to approach you.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2020/12/What-is-re-imagining-.mp4">http://thenext100days.org/wp-content/uploads/2020/12/What-is-re-imagining-.mp4</a><br /> <br /> They couldn't go to the exhibitions that they usually do and they were no good at network marketing when everything was usually face to face. All of the usual routes to sales had been cut off for them, and it's the same problem for lots of businesses around the world.<br /> <br /> This whole thing got Nick thinking hard. What can you do in 2020? Because you can't stop selling otherwise you haven't got a business. So, he created a webinar originally and sent it to various clients. It's about telling them not to keep doing what they've always done otherwise they'll get worse results than ever before. What if there's a third spike? No one can predict what's going to happen. So the idea of sales Imagining was basically around that.<br /> Will we change our way of life after COVID?<br /> Nick doesn't think on the sales side, normal will ever be the same again. If your a sales rep selling products or services and meeting clients then are you really going to do 50000 miles a year. Your clients won't even expect you to do that anymore. Most clients will be happy with doing the majority of it face to face over zoom now that it's a way of life and we've adapted to it.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2020/12/change-our-way-of-life.mp4">http://thenext100days.org/wp-content/uploads/2020/12/change-our-way-of-life.mp4</a><br /> What have you found to be a good reason for people to connect with you on Linkedin?<br /> For Nick, he wants people to be inspired by his connection request. If he sees somebody who looks like his ideal customer avatar then he will send the connection request. He could send a message saying "hi my name is...can I connect with you?". First of all, that's really boring. How many times a day will people on Linkedin get sent that? There's nothing much you can sell in three paragraphs so Nick always embeds a link into that connection request. And that link depends on where he wants to take that person. That might be a different link for someone else. For example, if he looks at that person's Linkedin and thinks they should be involved in his online sales academy he will send them that link to the Youtube page. The page has 22 testimonials from people who have done the online sales academy.<br /> <br /> So don't do a boring plain text introduction!<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2020/12/linkedin.#254 – Casanova Brooks – Relationships#254 – Casanova Brooks – Relationshipshttp://thenext100days.org/?p=5070Fri, 18 Dec 2020 07:30:37 +010057:28falsefull<br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br />#253 – Simona Spilak – Reinvent Your Business#253 – Simona Spilak – Reinvent Your Businesshttp://thenext100days.org/?p=4845Fri, 11 Dec 2020 07:30:46 +010044:44falsefull<br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br />#252 – Neil Doig – Money Tipps#252 – Neil Doig – Money Tippshttp://thenext100days.org/?p=4869Fri, 04 Dec 2020 07:30:20 +010051:59falsefull<br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br />#251 – Graham and Kevin – Look Back on 250 Episodes#251 – Graham and Kevin – Look Back on 250 Episodeshttp://thenext100days.org/?p=4917Fri, 27 Nov 2020 07:30:03 +010055:47falsefullA Look Back on 250 Episodes <br /> Kevin and Graham take a look back on 250 episodes of podcasts recorded together over the course of 5 years. The podcast wouldn't be here without all the loyal listeners that tune in week after week. Whether you've been here from the very beginning, or come across the podcast along the way, or even been one of our brilliant guests, The Next 100 Days thank you.<br /> <br /> <br /> <br /> <br /> <br /> &nbsp;<br /> <br /> &nbsp;<br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> How Graham Thinks It's Evolved Over the 250 Episodes<br /> To begin with, we were initially focused on the 100 days period by planning and making sure there was value in those 100 days. It makes us more relevant because we're<br /> not just focused on one particular theme. We have such a diverse range of opinions and enable people to express their opinions openly. By doing this in such a welcoming<br /> and friendly environment, it really does show in the podcasts.<br /> <br /> Not only has the show changed over 5 years, but me and Kevin have too. In the first episode we did together, I could barely string a sentence together. The people who have<br /> listened to our podcast from the very beginning will know how far we have come from episode 1 to episode 250. I have so much more confidence in myself even though<br /> I can still barely string a sentence together!<br /> <br /> &nbsp;<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2020/11/how-has-it-evolved.mp4">http://thenext100days.org/wp-content/uploads/2020/11/how-has-it-evolved.mp4</a><br /> <br /> &nbsp;<br /> What 250 Episodes Means to Kevin?<br /> Having done 250 episodes on the podcast, it gives us that authority to ask virtually anyone to be on the show, and with most<br /> of our guests, they reach out to us. It's a great feeling to have a handful of people waiting to be on the show constantly. Some<br /> weeks we even do 2 in a day. We will never be the biggest nor the best Podcast in the world for sure. However, we are the very best<br /> version of The Next 100 Days. There's no other podcast quite like it.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2020/11/250-to-kevin.mp4">http://thenext100days.org/wp-content/uploads/2020/11/250-to-kevin.mp4</a><br /> <br /> We care a lot about the people that join us on the show. Just to be able to impact someone else's life in such a positive<br /> way is great. Whether it's us or the guest, that's what the shows really all about. It has been for the past 5 years<br /> and that's one thing that will never change.<br /> Our Guests<br /> Every week without fail, we have a guest in to talk about a range of different topics and we learn so many great things.<br /> When we do the shows, it really feels like we're back at university, doing a degree on life. There are just so many things to talk about and learn about.<br /> From such fascinating people too. It's such an honor.<br /> <br /> We are all different people, we live in different areas but we share a community of interest. Both of us try to ask just enough questions so that<br /> you find it interesting. So that there's a story, a personality, character, and something that will make you laugh.<br /> <br /> &nbsp;<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2020/11/guests.mp4">http://thenext100days.org/wp-content/uploads/2020/11/guests.mp4</a><br />  The Next 250 Episodes <br /> 5 years ago we were both embryonic business people and have now both escaped corporate, like many of our guests.<br /> Both of us met through a corporate escape Podcast funnily enough.<br /> <br /> What do we think will happen in 5 years' time when another 250 episodes have gone by? Who knows? But surely enough<br /> there will be many more great people. We are both looking forward to many more episodes because this is ...#250 – Arjun Sen – Customer Karma#250 – Arjun Sen – Customer Karmahttp://thenext100days.org/?p=4909Fri, 20 Nov 2020 07:30:21 +010046:34falsefullCustomer Karma with Arjun Sen<br /> Arjun Sen joins The Next 100 Days podcast on the 250th Episode to discuss his book Customer Karma. All the way from Texas, Arjun will be discussing how companies who genuinely invest in their customers, are rewarded with good karma of customer loyalty. Bringing his down-to-earth advice, he is here to help you become a better person and marketing manager.<br /> <br /> <br /> <br /> <br /> <br /> &nbsp;<br /> <br /> &nbsp;<br /> <br /> &nbsp;<br /> <br /> &nbsp;<br /> <br /> &nbsp;<br /> <br /> &nbsp;<br /> <br /> &nbsp;<br /> <br /> &nbsp;<br /> <br /> &nbsp;<br /> <br /> &nbsp;<br /> <br /> &nbsp;<br /> <br /> &nbsp;<br /> <br /> &nbsp;<br /> <br /> &nbsp;<br /> What is Karma?<br /> Arjun's grandmother taught him the concept of karma growing up. He says karma is all about putting in your best effort. If for example, Kevin was Arjun's best customer,<br /> he needs to get to know him. Pour his heart out so Kevin feels it. Good karma is cultivated by heart-felt good action. When companies genuinely invest in their customers,<br /> they are rewarded with good karma of customer loyalty. In the book Customer Karma, he compares everything to dating. If you are dating and looking for a relationship, then<br /> you both need to connect from the heart. So, if we can do it so easily in life, why do we try to buy business instead of connecting. One thing that Argent has learned is that we<br /> are in the feeling business not the transactional.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2020/11/what-is-karma.mp4">http://thenext100days.org/wp-content/uploads/2020/11/what-is-karma.mp4</a><br /> <br /> &nbsp;<br /> How to Make Customer Experience Better<br /> To make the customer experience better you need to feel like the customer. Observing the customer and taking the time to know what the customer wants is essential.<br /> Then you will start to feel the pinpoints.<br /> <br /> Nobody will pay you if you make them feel stupid. People will pay if it makes them feel good. It all starts with an amazing experience. As the leader, it's important to give<br /> every person that empowerment to make them feel excited. To do that you need to start by being excited. Instead of thinking about "numbers numbers numbers"<br /> you need to start with the vision and empower everybody else to also feel that vision.<br /> <br /> &nbsp;<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2020/11/customer-experience.mp4">http://thenext100days.org/wp-content/uploads/2020/11/customer-experience.mp4</a><br /> <br /> &nbsp;<br /> The Big Win<br /> The reality is that each one of us is worried about something. Whether it's our health, the next pound we make. As Arjun states in Customer Karma, he thinks it's extremely<br /> important to spend our time wisely. After all, everybody is good at something they are good at but people are always afraid to ask for help with things they're not. It can be tough<br /> to find new ideas but somebody else out there will have different, new ideas to make yours bigger and better. Being that bit more patient will help you to see more. Bigger ideas<br /> is the path to really win big. On an individuals journey, Arjun has three steps:<br /> <br /> * See what others don't.<br /> * Don't stop at a solution. Stop at a feeling<br /> * Never stop at the answer. Make the idea bigger<br /> <br /> &nbsp;<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2020/11/Win-Big.mp4">http://thenext100days.org/wp-content/uploads/2020/11/Win-Big.mp4</a><br /> <br /> &nbsp;<br /> Community<br /> Such a big part of all this is community. And with a community comes giving. The first thing to do is to pause and see beyond. People can always start off by coming across<br /> as mechanical. Arjun refers back to The Next 100 days Podcast when we invited him on the show.#249 – Charlie Beech – Sporting Coach in Business#249 – Charlie Beech – Sporting Coach in Businesshttp://thenext100days.org/?p=4776Fri, 13 Nov 2020 07:30:40 +010001:02:12falsefull<br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br />#248 – Ian Donaghy – A Pocketful of Kindness#248 – Ian Donaghy – A Pocketful of Kindnesshttp://thenext100days.org/?p=4728Fri, 06 Nov 2020 07:30:50 +010050:14falsefull<br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br />#247 – Catherine Clark – Financial Business Coach#247 – Catherine Clark – Financial Business Coachhttp://thenext100days.org/?p=4747Fri, 30 Oct 2020 07:30:28 +010042:06falsefull<br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br />#246 Donnalynn Riley – Spiritual Health Coach#246 Donnalynn Riley – Spiritual Health Coachhttp://thenext100days.org/?p=4632Fri, 23 Oct 2020 06:30:18 +010049:18falsefull<br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br />#245 Tom Libelt – Smart Brand Marketing#245 Tom Libelt – Smart Brand Marketinghttp://thenext100days.org/?p=4630Fri, 16 Oct 2020 06:30:03 +010044:17falsefullSmart Brand Marketing with Tom Libelt<br /> Smart Brand Marketing is Tom Libelt's company. His sub-head for his podcast of the same name, is "what we do, we do for ourselves". What is refreshing about Tom, is he does not dress up his own drive to make money with altruism.<br /> <br /> <br /> <br /> <br /> Tom relies on the Internet<br /> It was interesting to discuss what would happen if the internet just stopped working. Graham takes an irreverent view as per...<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2020/08/Without-The-Internet.mp4">http://thenext100days.org/wp-content/uploads/2020/08/Without-The-Internet.mp4</a><br /> Parent company<br /> This is the parent company. Any products or services that Tom builds, he puts underneath that brand. So that makes it easy to shut down or sell off a sub-business without touching the parent company.<br /> Acolytes of Dan Kennedy and David Ogilvy, less so Zig Ziglar!<br /> Both Graham and Tom Libelt are acolytes of <a href="https://dankennedyonline.com/magnetic-marketing-toolkit.htm">Dan Kennedy</a>. In addition to Dan Kennedy, Tom cites David Ogilvy as a big inspiration too. Ogilvy's book is a must read for any aspiring marketer. You might find <a href="https://www.wordstream.com/blog/ws/2017/03/09/ogilvy-advertising">this article a good read</a>, but go buy his book, settle down and read it.<br /> <br /> Tom's reputation for being strongly opinionated, came out when he spoke about Zig Zigler!<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2020/08/Zig-Ziglar.mp4">http://thenext100days.org/wp-content/uploads/2020/08/Zig-Ziglar.mp4</a><br /> Tom's Social Mission - Put Money in His Pocket<br /> Zig Ziglar was right about one thing, according to Tom. Help others first and they'll help you. He focuses on getting results for his clients, but with a view to enriching Smart Brand Marketing.<br /> Half a Crown a Week!<br /> Kevin Appleby admitted to receiving half a crown weekly from his Grandfather as a nipper. So, The Next 100 Days, is a story of the haves and have nots.<br /> <br /> Instinct for Business - What a tale this is!<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2020/08/Instinct-For-Business-at-6-Years-Old.mp4">http://thenext100days.org/wp-content/uploads/2020/08/Instinct-For-Business-at-6-Years-Old.mp4</a><br /> <br /> Imagine being 6 year old and being part of an international smuggling operation. Your job, if you choose to accept it, is to scream loudly on the back seat to distract the Polish border security checks!<br /> <br /> International smuggling was really a political choice, Tom explained. His Dad was never going to join the Communists (good thing too) and so the alternative was to hustle to survive. His parents wanted a legal, normal way of making money, which is why they chose to move to America.<br /> <br /> When Tom arrived in the States, he saw a lot of people hustling, but for others, and really getting nowhere. He worked a number of jobs. In sales. Once he was confident, he realised it was time to run his own business.<br /> The Logic For Going Online Rather Than Bricks n Mortar<br /> Tom invested in a couple of Bricks n Mortar businesses. The second, a coffee shop. Which meant he was serving food. And that meant, licenses and inspections and staff wages. The metrics were 75% outgoings and 25% margin for him. Not good maths from Tom's perspective.<br /> <br /> By getting rid of the overhead, Tom thought it would be 75% for him. And that's what happened. Once he moved to the internet his profit margin has always been between 60-80%.<br /> <br /> Initially, Tom offered SEO services. SEO back then was low barrier of entry, so he used his sales skills. Everyone he spoke to locally wrote him a cheque to get their businesses ranked.<br /> <br /> He was successful at helping niche businesses get ranked, but he learned a new lesson. If you rely on platforms,#244 – Christopher Fous – Woobamboo#244 – Christopher Fous – Woobamboohttp://thenext100days.org/?p=4589Fri, 09 Oct 2020 06:30:02 +010048:40falsefull<br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br />#243 Nutrition Coach with Alex Hall#243 Nutrition Coach with Alex Hallhttp://thenext100days.org/?p=4570Fri, 02 Oct 2020 06:31:50 +010052:05falsefull<br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br />#242 – Ladey Adey – Online Business Networking#242 – Ladey Adey – Online Business Networkinghttp://thenext100days.org/?p=4685Fri, 25 Sep 2020 06:31:56 +010046:43falsefull<br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /># 241 Steve Eggleston – Ghostwriting# 241 Steve Eggleston – Ghostwritinghttp://thenext100days.org/?p=4489Fri, 18 Sep 2020 06:30:34 +010048:51falsefull<br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br />#240 David Jenyns – Systemology#240 David Jenyns – Systemologyhttp://thenext100days.org/?p=4462Fri, 11 Sep 2020 06:30:50 +010045:24falsefullSystemology with David Jenyns<br /> Today we're speaking <a href="https://www.systemhub.com/david-jenyns/">systemology</a> with David, from Melbourne.<br /> <br /> They've actually just gone back into lockdown as this podcast is recorded. Really unique times!<br /> <br /> <br /> <br /> <br /> Systemology<br /> David is an expert of systems. He works with a very specific problem for a very specific person. The person is business owners who are trapped inside that business with 15-25 staff, where they are the bottle neck. All business flows through them.<br /> <br /> That needs to happen as your business gets off the ground. But you have to get out of that habit for the business to grow. That's where David helps!<br /> <br /> Often the business owner is the technician. Because they start doing that, they get used to doing that. They train the staff to channel all their questions through them.<br /> How do you break that pattern?<br /> You need to get to a certain size before implementing systems. Systemisation is about bottling what's already working so you already need momentum and team members around you.<br /> <br /> There's no point systemising if it's just you or one other person. You're not going to get any leverage from those systems.<br /> <br /> Identify the mission-critical systems. For example, the top 20% of tasks that give 80% of the result. Then empower your team on the development of those systems and documentation.<br /> <br /> Tip: split the systems creation into a two-person role. The person with the knowledge. The person who does the documentation. That gets you on the path.<br /> <br /> Step 1 is to capture what you're doing. Record your screen doing a task. Capture what the best person is doing and bring all your staff up to that standard. That alone can get you wins. Don't over-optimise or streamline first. There will be obvious tweaks but if you start to deviate too much by streamlining (etc), you forget getting a baseline down.<br /> Getting systems in place<br /> People support their creations. So if you get staff members involved early on with system creation, the likelihood they use it skyrocket.<br /> <br /> When people think about systemisation, people think McDonalds because they are the King of systems in business. But David isn't making systems that require no thought for those using them. He likes the idea of people using intelligent thought to create and use good systems. He uses frameworks so people have room to think.<br /> <br /> A good system and process should show them how to win and gives them some guidelines how to complete a task. But it will depend on that task - the level of detail you need to do it, the person you're recruiting, etc.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2020/07/Which-developments-produce-the-greatest-return.mp4">http://thenext100days.org/wp-content/uploads/2020/07/Which-developments-produce-the-greatest-return.mp4</a><br /> <br /> A little business activity...<br /> <a href="http://thenext100days.org/wp-content/uploads/2020/07/A-business-activity-to-do.mp4">http://thenext100days.org/wp-content/uploads/2020/07/A-business-activity-to-do.mp4</a><br /> <br /> How do you find your business' individual systems sweet spot?<br /> The goal should be that you're not key person-dependant enough so that anyone can go on holiday for at least a month and come back and still have their tasks move forward.<br /> <br /> Get the business systemised to the point where AT LEAST the core product or service can be delivered. And, someone can go away and the business can still operate well.<br /> When do people come to you?<br /> Different people have different catalysts.<br /> <br /> For example, some people want to sell their businesses and realise they don't have anything to sell because they are the business; people who have been in business a long time and are burnt out; younger companies more in the start-up ...#239 Kaye Kaur – Digital Marketing#239 Kaye Kaur – Digital Marketinghttp://thenext100days.org/?p=4425Fri, 04 Sep 2020 06:30:04 +010047:57falsefullDigital Marketing with Kaye Kaur<br /> Today we're delving into the world of e-commerce and digital marketing.<br /> <br /> <br /> <br /> Why <a href="https://www.k2digitalsolutions.co.uk">K2</a>?<br /> Kaye's initials are KK, her husband's initials are KK and her in-law's initials are KK. 'K'  seems to be lucky letter! Also, Kaye comes from the North of India where there is a mountain called K2. It all linked very nicely with her tag line:<br /> <br /> "Taking your digital to new heights."<br /> <br /> How did the business come about?<br /> Kaye has two children, 9 years and 12 years. She wanted to reinvent herself before she got too old and took a digital marketing course with digital mums.<br /> <br /> As a social media manager, she gained experience in different things and found out what her clients wanted and added those things to her services...such as e-commerce. Initially, Kaye taught LinkedIn. But now she's concentrating on e-commerce too.<br /> A spider of networks<br /> Kaye has clients with a variation of needs and strengths and weaknesses. If they need help with SEO, she's got a top SEO expert for high-fliers. She's also in contact with a middle-of-the-road SEO expert for those who need a cheaper price, etc. She has a spider of networks to help in her services.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2020/07/Your-name-is-on-the-mast-head.mp4">http://thenext100days.org/wp-content/uploads/2020/07/Your-name-is-on-the-mast-head.mp4</a><br /> <br /> &nbsp;<br /> Moving from major firms to working for yourself...<br /> After having children, Kaye was bored of beignet home. She wanted a new chapter in her life. She wanted to discover the world anew. The best thing about this new subject and work is that Kaye can wrap it around looking after her kids. She can reply to emails while waiting for them to come out of school, for example.<br /> Certified?<br /> A certified social media manager? What does that mean? Well Kaye did a 6 month course on social media management course, and her campaign was on English wine. Fancy!<br /> LinkedIn - the first things to consult on<br /> <br /> <br /> * Kaye would have a look at the client's profile and see how active they are and what things need 'fixing.'<br /> * She would talk about them about their career, and what sort of customers they are looking for.<br /> * She would go about creating a plan to help the client strategically attract the type of clients they want, as well as keeping their profile in line with their brand.<br /> <br /> Graham says it's very similar to Matt Clark's strategy - his podcast can be listened to <a href="http://thenext100days.org/207-matt-clark-the-rainmaker-system">here</a>.<br /> <br /> LinkedIn training is an important thing because of the volume of people who are on it. Some people use it as a newspaper, some people use it to market their services. But MORE people could be marketing their services. These social media platforms are networking sites.<br /> <br /> Be active; build a relationship; build a brand.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2020/07/Is-social-media-good-for-local-or-large-businesses.mp4">http://thenext100days.org/wp-content/uploads/2020/07/Is-social-media-good-for-local-or-large-businesses.mp4</a><br /> <br /> &nbsp;<br /> E-commerce<br /> Kaye talks about the initial overall solution (the strategist) and develops a brief for the e-commerce developed/builders. She gets the leads in through social media and is involved in the project management. E-commerce is wanted for training courses and for apps (for example).<br /> <br /> When you're creating content for your social media, they should be personal and conversational.  Kaye says friendly + professionals = effective. This even goes for copy on your website.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2020/07/Instagram.mp4">http://thenext100days.#238 Sylvia Inks – Pricing Offers for Profit#238 Sylvia Inks – Pricing Offers for Profithttp://thenext100days.org/?p=4413Fri, 28 Aug 2020 06:30:30 +010049:46falsefullPricing Offers for Profit with Sylvia Inks<br /> Today, we're discussing pricing offers for profit. We have finance expert Sylvia Inks to tell us all about it. Sylvia has a <a href="https://smifinancialcoaching.lpages.co/5-unconventional-ways-to-earn-more-money-the-next-100-days-opt-in/">gift for listeners</a> here - listen to the podcast or read the show notes in full to get more details.<br /> <br /> <br /> <br /> <br /> Where did you get these finance skills from?<br /> Sylvia has a business school background from the University of North Carolina. Also, she had experience in one the world's largest consulting firms to help business companies help achieve their finance goals.<br /> <br /> Kevin used to do a similar thing for PWC!<br /> What about advising small businesses?<br /> It is the same principles. A lot fo small businesses have got expertise and knowledge and product. Really, it's not the best product that wins the day. It's the businesses that know how to achieve profitability - how to price things well, how to cut cost, how to make sales.<br /> <br /> You can have the best service but if you don't know how to sell and get people on the phone, you're not going to be successful.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2020/06/How-do-you-help.mp4">http://thenext100days.org/wp-content/uploads/2020/06/How-do-you-help.mp4</a><br /> <br /> Kevin says if you work in the online space, a lot of people will expect to get a lot for free. By and large, there's an 80/20 rule: 20% of your audience will put their hands up and pay for your product. But then that 20% can be split up again. 20% of that 20% buys just about anything you offer at whatever price you offer it at.<br /> Sylvia's templates<br /> One of Sylvia's testimonials says this:<br /> <br /> <a href="https://smifinancialcoaching.com/benefits/#testimonial">“Working with Sylvia using the cost of good sold (COGS) templates has been eye-opening and caused immediate changes in my pricing structure."</a><br /> <br /> As a result, we asked for a sneak-peek into what her templates are!<br /> <br /> Sylvia's templates ask for a step-by-step break down of what someone does when they get a customer through the door. A story board process. What did you just do? Was an employee involved? What did you do after that?<br /> <br /> It's all about Sylvia using her consultancy skills to pull data out of people. That's a high-touch activity. Why? Because if the template is given, people don't think about it. It's more helpful when Sylvia gets on an interview with them because she teases out more of the information.<br /> High-tier costing<br /> Big companies tend to over cost the simple and under cost the complex. It's very easy to overestimate the simple and underestimate the complex but it's something to be wary of.<br /> <br /> Sylvia stresses really understanding your market place. Get involved in email marketing and provide free value rather than discount value.<br /> <br /> Some clients really worry about discounts to attract customers but it needs to be more valuable so it's a no-brainer for people to buy your product.<br /> Finances are a mystic art to a lot of businesses...<br /> ...So how does it feel when you come along to help?<br /> It's nerve wracking for them. A lot of them will admit that finances weren't talked about at home. That has become a factor of their business. Therefore, they often think working harder brings in more money, but when they look at the numbers they put 100k in the bank but can't pay themselves. Why is that? Sylvia helps show the why and the ways to avoid this happening again.<br /> Do you measure the input that you have?<br /> Sylvia has systems to help measure change and improvement. One of them is how many business bank accounts do her clients use to manage their finances. You need multiple bank accounts to manage in and out money flow, as well as emergency funds.<br /> #237 Ian Francis – Ethical IT Joint Ventures#237 Ian Francis – Ethical IT Joint Ventureshttp://thenext100days.org/?p=4382Fri, 21 Aug 2020 06:30:10 +010048:39falsefullEthical IT Joint Ventures with Ian Francis<br /> Today we have a guest from the deep South, all the way from Derby. He has ended up doing software development. And so, he's come to chat about <a href="https://ticketyboo.it/culture/our-ethics/">ethical IT joint ventures</a>.<br /> <br /> <br /> <br /> The reason he says 'ended up' is because he sold a business 20 years ago - a finance business. As he sold it, this thing called Google popped up! Francis got involved in Google advertising and experienced various courses that helped him learn to build a comprehensive advertising campaign. Essentially, what we now know as a CRM -  a customer relationship manager.<br /> <br /> Ethical joint IT ventures and CRM<br /> Some think a CRM is a fancy piece of software that only big businesses use. However, it is something all small businesses will learn to use in the near future. In fact, it will be incredibly necessary.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2020/06/CRM-and-small-businesses.mp4">http://thenext100days.org/wp-content/uploads/2020/06/CRM-and-small-businesses.mp4</a><br /> <br /> Companies like Ian's are making owning a CRM much more affordable. As technology becomes more widespread, they become more affordable. CRM's save time and can increase sales.<br /> <br /> If you want a good system that does the job rather than sit as an address book, £150-£200 a month would be the payment range you could go for.<br /> <br /> Setting up a CRM is like writing a book. You do it once and then it's done.<br /> <br /> The real essence of CRM now is to help you focus on the right people who are interested, not the ones that are not interested. You don't need much to make a big difference in what you're doing in your business. Deal with the right people, at the right time using a CRM makes successful sales.<br /> The focus of CRM<br /> With all CRMs, you have an activity record to keep the journey of your customers or prospects. The one thing Ian always says to small companies is that you never lose somebody's records.<br /> <a href="https://ticketyboo.it">Tickity boo</a><br /> Tickity boo is Ian's business. It's similar to things like SalesForce and HubSpot. It targets businesses who want a little website and covers the CRM basics in a very simple way.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2020/06/CRM-or-Adwords.mp4">http://thenext100days.org/wp-content/uploads/2020/06/CRM-or-Adwords.mp4</a><br /> <br /> Google has made their money by offering their customers the best possible search results. That is why they 'took over' the online world of marketing.<br /> <br /> Ian follows traditional routes of advertising and also puts out more content so people can do more things for themselves. As a result, when people get to him, they are already warm. It's a much more amicable conversation because they want to know more about his services.<br /> LinkedIn for prospecting<br /> LinkedIn has become a good platform for prospecting. They did have a lot of restraints on what you could do. But, Premium has allowed a large income stream that means LinkedIn has allowed a wider use.<br /> What drives you?<br /> This is pleasure and work all wrapped into one for Ian. He has been very luck that he's been able to continue working through lockdown, providing a system that his clients can get a real use out of.<br /> Why ethical?<br /> Ian was never that ethical. But as he has grown older he has realised we are making a bit of a mess of the world. Going green as far as hosting services has helped him go ethical and change that.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2020/06/Going-ethical-as-a-business.mp4">http://thenext100days.org/wp-content/uploads/2020/06/Going-ethical-as-a-business.mp4</a><br /> If somebody isn't in this market, how would go about helping them?<br /> If someone hasn't got a system at the moment,#236 Kennedy & Rob – Email Marketing#236 Kennedy & Rob – Email Marketinghttp://thenext100days.org/?p=4391Fri, 14 Aug 2020 06:30:12 +010048:32falsefullEmail Marketing with Kennedy and Rob<br /> Rob and Kennedy are fresh from a live event talking about email marketing. Now we have them to talk to us too! They're from the North of England, but Kevin came across them from a podcast from Chicago! Wow.<br /> <br /> <br /> <br /> How did you both meet?<br /> They have quite a story actually. They both have an entertainment background. Rob was originally a stage hypnotist and Kennedy has worked as a mind reader. They met through the mutual world of entertainment in a magicians conference almost 20 years ago now.<br /> <br /> At the time, they were both trying to build their businesses and market themselves so they could charge more. Email marketing became a big part of that.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2020/06/Rob-the-hypnotist.mp4">http://thenext100days.org/wp-content/uploads/2020/06/Rob-the-hypnotist.mp4</a><br /> What got you into marketing?<br /> When signing up to a marketing agency separately, Rob and Kennedy realised they were on the same page. They both realised there was a gap between people enquiring to book them and actually booking them as entertainment.<br /> <br /> Rob realised they could plug that gap with a series of automated emails. Consequently, it just became a question of doing that.<br /> <br /> <a href="https://millionify.aweber.com">Aweber</a> was the tool.<br /> <br /> Eventually, that led into the world of digital publishing, digital marketing, email marketing, etc.<br /> <br /> Rob got lots of questions asking how to become a hypnotist and how to attract business. Kennedy was being asked how his diary was so full. And so they both started publishing content addressing these two markets. It became an information course, if you will, that filled the gap when they weren't performing. An extra revenue stream.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2020/06/Having-a-chat.mp4">http://thenext100days.org/wp-content/uploads/2020/06/Having-a-chat.mp4</a><br /> <br /> &nbsp;<br /> <br /> Email marketing is just storytelling. That's all it is. Tell stories, make people like you, give value and when they're ready they will buy.<br /> <br /> Rob says that he tracks his data and knows that once he gets people through the door, they return rate is really high AND those customers bring new people with them. So, for him, email marketing is al about keeping his customers up to date up until the next show.<br /> <br /> It's about consistency and sending regular communication.<br /> Would you class them as newsletters or just 'email stories'?<br /> If your email marketing comes down to one email, the best thing you can do is to stop email marketing. Single communications does nothing. In the fast pace of our world, 12 touch points are a minimum before someone buys or considers buying from you.<br /> <br /> Kennedy and Rob email 365 days of the year. Every day, they get up and think about what's happened the previous days. In the news or economy, etc. Nothing to do with business. THEN, he thinks<br /> "what is the business lesson coming from this?"<br /> That will be packaged as an email. It looks like an email a friend might have sent. Imperfect action.<br /> <br /> The big thing people forget about in regard to email marketing is that the email itself has to be valuable. Otherwise, people are going to unsubscribe.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2020/06/Start-in-media-res.mp4">http://thenext100days.org/wp-content/uploads/2020/06/Start-in-media-res.mp4</a><br /> Unsubscribe<br /> Rob and Kennedy have two lists. One where people subscribe knowing they will get an email every day, and one where they get the shiny freebie and the email every day is an aside note.<br /> <br /> Is the unsubscribe rate different for those two lists?<br /> <br /> Never tracked! It's a great question, but they don't track it so wouldn't know.#235 Joana Lopez – Divorce and Breakup Recovery#235 Joana Lopez – Divorce and Breakup Recoveryhttp://thenext100days.org/?p=4362Fri, 07 Aug 2020 06:30:33 +010050:25falsefullDivorce and Breakup Recovery with Joana Lopez<br /> On today's podcast, we have Joana Lopez talk to us about divorce and breakup recovery. She is a <a href="http://joanalopez.com">heartbreak coach</a> from Toronto. Lovely to have her!<br /> <br /> Joana grew up in Mexico, but moved to Canada when she was very young. It's been home ever since.<br /> <br /> <br /> <br /> <br /> What does a divorce and breakup coach mean?<br /> Basically, Joana works with people through the emotional pain caused by separation. When people go through that separation, the emotional pain can be and is overwhelming and need help processing that. If you're getting a divorce then you might need to <a href="https://www.abearlaw.com/">hire the very best divorce lawyer that you can like this one in Wheaton</a>.<br /> <br /> It can really block your mind from focussing on things and so Joana helps entrepreneurs know how to tackle these things to help their business. So, Joana's ideal client is entrepreneurs working through breakups. In such matters <a href="https://www.sariehlawoffices.com/newport-beach-family-law/divorce/">law firm for divorce based Newport Beach</a> can help get out of any legal tangle.<br /> <br /> The moment people are able to get back on their feet, they are able to heal.<br /> When in the process of breakups and divorces do people come to you for help?<br /> There are 3 levels of the separation process/3 types of client Joana works with:<br /> <br /> * The client who is still in the relationship and unhappy, and doesn't know how to move forward. It's affecting their business.<br /> * It is not the process of separation that's bothering this client - they want the separation. Or, they are undergoing the process of separation because their partner has willed it.<br /> * This client has already been dealing with separation for a long period of time and it is affecting their mental health and other aspects of their lives.<br /> <br /> With all of that, divorce and breakup recovery can be so intense and long-lasting so a <a href="https://www.ramosfamilylaw.com/divorce/">Divorce Lawyer</a> is the best option for this. Joana helps clients work through it in an efficient way so that they can move on.<br /> How do you advise that person?<br /> <a href="http://thenext100days.org/wp-content/uploads/2020/06/How-do-you-advise-people.mp4">http://thenext100days.org/wp-content/uploads/2020/06/How-do-you-advise-people.mp4</a><br /> <br /> Joana helps clients by recognising psychological reactions in the individuals. She has a lot of material to help her clients, because every single client will be different....<br /> But then again, will they have similar characteristics?<br /> Joana loves this question! Personally, she finds each story different in each tragedy. However, there are 3 main issues or core problems that Joana and her business solves. A lot of the breakup problems go beyond the break up.<br /> <br /> This is because we have unconscious patterns and blocks. Therefore, Joana has 3 stages in which she helps the client with heartbreak.<br /> <br /> * Assess the unconscious blocks and patterns - this is because the problem that clients come with is never the actual problem.<br /> * Remove those unconscious patterns and blocks.<br /> * Install new, healthy patterns that will help the client form new relationships, either with the person they are separating from, someone new or help them move on entirely.<br /> <br /> Through this process, Joana helps the client go from tragedy and triumph.<br /> Joana's story<br /> Joana has always been interested in relationship breakups and what happens in the brain during that event and process. Before that, she was a business and life coach, so personal development has always been her 'thing'.<br /> <br /> 5 years ago, Joana had a traumatic separation. Going through that pain, she was wondering why she couldn't get past the breakup because she had all t...#234 Reginald Larry-Cole – Compassionate Capitalism#234 Reginald Larry-Cole – Compassionate Capitalismhttp://thenext100days.org/?p=4349Fri, 31 Jul 2020 06:30:02 +010059:55falsefullCompassionate Capitalism with Reggie Larry-Cole<br /> Today, we have a man talking to us about capitalism. But not just any capitalism - compassionate capitalism. There's a real story behind the book. We hope Reginald's story will inspire you!<br /> <br /> UPDATE 17 March 2021 - https://www.theguardian.com/business/2021/mar/16/buy2let-cars-investors-fear-serious-losses-as-firm-goes-into-administration?CMP=Share_iOSApp_Other<br /> <br /> <br /> <br /> <br /> What's your day job?<br /> <a href="http://thenext100days.org/wp-content/uploads/2020/06/Whats-your-day-job.mp4">http://thenext100days.org/wp-content/uploads/2020/06/Whats-your-day-job.mp4</a><br /> <br /> &nbsp;<br /> <br /> What's genius is simple ideas. And it's hard to come up with a simple, effective idea. So well done Reggie, and also well done for the 9 year anniversary of the business!<br /> <br /> Reggie runs a peer to peer investor operation. Investor's effectively pay for cars for essential/key workers. The story behind this idea and getting funding is one of endurance, perseverance and disappointing starts.<br /> <br /> <a href="https://www.amazon.co.uk/Compassionate-Capitalism-How-Turned-into/dp/1772048089/ref=sr_1_2?dchild=1&amp;keywords=compassionate+capitalism&amp;qid=1592217958&amp;sr=8-2"></a><br /> Reggie's story to compassionate capitalism<br /> Reggie has been working since he was 16 and bought his first home when he was 18. He comes from a wealthy family in terms of achievement. His foundation was strong.<br /> <br /> Moving to America, Reggie married his teenage lover. However, unfortunately it didn't work out, so he came back to the UK. And, he started to build a business based on fairness. April 15th 2008 came with a credit crunch though. He lost everything - his kids, his business, his home, his family.<br /> <br /> So, he ended up at a job where he worked for free. Worked for free! He knew the importance of his job when his co-director, Martin, said he didn't work for free. Despite this, Reggie worked diligently to deliver  what his managers expected delivering. From there, he and <a href="https://www.buy2letcars.com/about-us/meet-the-team/">Scott</a> started building a business which is now delivering return.<br /> <br /> At its heart <a href="https://www.buy2letcars.com">Buy2LetCars</a> comes out of a frustration at banks who made it hard for key workers to get a car.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2020/06/Credit-crunches-covid-and-cars.mp4">http://thenext100days.org/wp-content/uploads/2020/06/Credit-crunches-covid-and-cars.mp4</a><br /> <br /> How I turned 150 no's into one yes and built a multi-million empire...<br /> The end situation of this situation is that Reggie is sat in his office, calling Chris - the one yes! Reggie thanked him, talked to his wife, talked to the dog (naturally), etc. He has a strong relationship with this guy.<br /> <br /> In April 2008, the company Reggie called was a motor company, because he had the idea of buy-to-let. The manager said it wouldn't work, but he took the letter to his manager. Despite the turmoil of the market, Reggie got what he asked for, because his idea was brilliant.<br /> <br /> As a result that's how he got started.<br /> 150 no's<br /> Let's be honest, that's a lot of hearing no! These were all kinds of people saying no and charlatans trying to steal Reggie's idea too!<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2020/06/Lots-of-nos.mp4">http://thenext100days.org/wp-content/uploads/2020/06/Lots-of-nos.mp4</a><br /> <br /> &nbsp;<br /> <br /> If you want to start a restaurant, buy the food and sell the food is capitalism. Society has got to the stage where we say give the money and I won't do anything. That's abuse. We do a lot of things for nothing. Hopefully the turmoil we are experiencing now brings certain things to light and changes how capitalism is working.<br /> <br /> #233 John Moran & Rob Comer – Alternative Investing#233 John Moran & Rob Comer – Alternative Investinghttp://thenext100days.org/?p=4336Fri, 24 Jul 2020 06:30:18 +010051:12falsefull<br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br />#232 Sharon Zehavi – Branding#232 Sharon Zehavi – Brandinghttp://thenext100days.org/?p=4310Fri, 17 Jul 2020 06:30:19 +010058:09falsefullSex up your brand with Sharon Zehavi<br /> We're talking to Sharon today, all the way from Toronto, Canada, about branding. She's telling us how to sex up your brand!<br /> <br /> <br /> <br /> <a href="https://sexupyourbrand.com">Sex up your brand</a><br /> What a memorable name! Well, you'd expect so from a marketing expert! Graham mentioned she's always wearing red and black and, Sharon says, this is because red and black are very powerful colours. They are associated with passion, fire and risk, boldness. It corresponds with her personality.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2020/06/Sex-up-your-brand.mp4">http://thenext100days.org/wp-content/uploads/2020/06/Sex-up-your-brand.mp4</a><br /> <br /> The way you're attractive to your target market, of course, depends on who that market is. Everything must be catered to them.<br /> <br /> For example, Sharon needs to be bold and ballsy to make a statement to her clientele and attract those who, too, want to be ballsy with their marketing and branding.<br /> <br /> If you know your target market well, which you should, you should know how you need to present yourself to attract the people you want. You should know the sort of messages they will find attractive and intriguing, what questions you can solve for them, etc.<br /> <br /> For Kevin's brand and the accounting sector, you would look at competency and safety. Maybe organised and done-for-you. Because, the main thing people want from an accountant is their accounts to be taken off their hands and sorted for them.<br /> Branding - what they feel about you and what they know about you before they meet you.<br /> What helps brand?<br /> Sometimes it's not about colour. Sometimes, it's about positioning and credibility. You can sex up your brand by showing how you are different from other people.<br /> <br /> Sharon says this doesn't mean you have to be so aggressively different that you're unrecognisable from the industry. You just need one thing that makes people choose you over 'any' accountant (for example).<br /> Identity<br /> <a href="http://thenext100days.org/wp-content/uploads/2020/06/What-is-a-brand.mp4">http://thenext100days.org/wp-content/uploads/2020/06/What-is-a-brand.mp4</a><br /> <br /> Branding isn't random. Brand is something you build to create an identity people will relate to. That's why Nike or Adidas can produce a t-shirt with just a logo, and it will snapped up by many people. This is because so many recognise and relate to the brand.<br /> <br /> However, even when you know your target market, you know the values, etc - mistakes will be made. This is the case for small and large companies both.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2020/06/Do-brands-need-to-preach.mp4">http://thenext100days.org/wp-content/uploads/2020/06/Do-brands-need-to-preach.mp4</a><br /> How do you work out what your brand should be in the first place?<br /> When you work with a small business where you just have a product or service, the first step is about knowing who your target market is. And really knowing.<br /> <br /> Identify what their behaviours are like and what their set of values are. As a result, you can connect with them on a different level. Most of the times people decide not to work with you, it's not actually about the product or the service.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2020/06/Knowing-who-your-client-is.mp4">http://thenext100days.org/wp-content/uploads/2020/06/Knowing-who-your-client-is.mp4</a><br /> <br /> It's like going on a date: if you know the priorities and the things that the person cares about, and you show them you care about them, then you have a better likelihood a long term relationship can start.<br /> Values<br /> When you know your values, that will drive every decision you make all the way to customer service, and the emails you send, etc.<br /> #231 David B Horne – CFO Selling Businesses#231 David B Horne – CFO Selling Businesseshttp://thenext100days.org/?p=4300Fri, 10 Jul 2020 06:30:05 +010051:26falsefullCFO Selling Businesses with David B Horne<br /> Today we have David Horne with us, talking about selling businesses. He's from big London, but originally Canadian (though Graham though he was American - faux pas there!).<br /> <br /> <br /> <br /> But what's a Canadian doing in Ealing? He trained as a chartered accountant with PWC in Canada. Because he can speak fluent German, he wanted to work in a German-speaking office and so he went to Switzerland. From there, he got offered a job by his biggest clients and then transferred with them to London. And the rest his history, we guess.<br /> <br /> What are you up to today?<br /> Today (and for the last 10 years) David has been working exclusively with founders of business. Initially this was in a part-time CFO position. But since, he's done Key Person of Influence programme, by Daniel Priestly (whom Kevin has mentioned on the show).<br /> <br /> That changed everything. It caused David to change the way he approached who he was, what he did and how he utilised his skills. After that training he became more niche and works with businesses who are looking to scale up and acquire other businesses.<br /> <br /> He has developed F-A-C-E in order to help businesses scale and develop:<br /> <br /> * Fund<br /> * Acquire<br /> * Consolidate<br /> * Exit<br /> <br /> AND he's written a book about it!<br /> <br /> <br /> <br /> Though it took David 3 years to start writing the book from being on Priestly's programme, it was a game changer when it came out last year. In its first week, it went to number one in the corporate finance category. And this March, it won the best business self development category in business books. Amazing!<br /> Selling businesses and FACE<br /> In the noughties, David was CFO for two business and raised a whole lot of equity for those businesses. He's done a lot of work in raising money through both private and public channels.<br /> <br /> Fund - This is all about the process by which you raise money. How do you go about doing that? What do you have to prepare and what are the different types of investors (family and friends for early stage, angels, and then more institutional means like venture capital).<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2020/06/Income-and-raising-for-business.mp4">http://thenext100days.org/wp-content/uploads/2020/06/Income-and-raising-for-business.mp4</a><br /> <br /> &nbsp;<br /> <br /> Acquire - Acquire within David's framework is for more established businesses who want to scale up. The fastest way is through acquisition. David wrote many case studies for this in his book. The key point is that, if you've never done this before, don't try do it on your own. There are minefields out there. You need professional people who know what they're talking about there with you.<br /> <br /> Consolidate - Putting two businesses together. The key challenges are values and culture. The value destruction that comes after a small company and big company are acquired and merged is almost like night follows day for some. But, David does have some examples where it worked.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2020/06/Business-acquisition-and-value-consolidation.mp4">http://thenext100days.org/wp-content/uploads/2020/06/Business-acquisition-and-value-consolidation.mp4</a><br /> <br /> &nbsp;<br /> <br /> Exit - Realising your dreams. Begin with the end in mind. A lot of entrepreneurs start off because they've never really though about their 'why' and the drive that pushes you in your endeavours.<br /> <br /> This FACE methodology is about getting step-by-step exponential growth in your business. It's about selling and buying businesses for growth and development.<br /> What else have you got planned to impact the world?<br /> Big question. David has focussed on his long term goals, which are Focus4Growth and another project where he contri...#230 Rebecca Bitton – Content and Branding#230 Rebecca Bitton – Content and Brandinghttp://thenext100days.org/?p=4281Fri, 03 Jul 2020 06:30:25 +010053:14falsefullContent and Branding with Rebecca Bitton<br /> Today we've got a talented content writer on the show. Graham met Rebecca through the same marketing training and she's on this episode to talk content and branding.<br /> <br /> <br /> <br /> <br /> <br /> Having an expertise that you can teach can be anybody's secret source. A secret source is having something valuable to share so that people can apply it to their lives. You'll also help them reach their goals with your teaching. It's an amazing gift and privilege to do that. The results and progress in clients is something that really excites Rebecca to keep on working.<br /> Content and branding: target clients<br /> At this point, Rebecca's actually running two businesses. Her main job is teaching, especially with Covid shutting schools down as this means she can run a number of classes online.<br /> <br /> The next portion of her business is content strategy. Her audience is primarily entrepreneurs, consultants, advisers, etc. A lot of them are big problem-solvers. Rebecca's job is to strategise content that targets their ideal client base and connect with them with engaging content that is valuable and educational.<br /> What comes first when strategising content?<br /> The thing that should come first is what are their (the client's) biggest problems right now? What can you help them with right now? Really listening and seeking to help their biggest needs helps establish that trust so that, when issues come up in the long term, they look for your help.<br /> How do you get the material together (content) to approach those issues?<br /> What Rebecca likes to do is 'the fly on the wall' strategy, which is to go wherever the client hangs out. Don't beat them but join them - get into their circles, where do they put their guard down? You want to be putting yourself into the environments where people are open and vulnerable in a genuine way. And it's all about having those listening skills and thinking about what everyone is truly worrying about.<br /> <br /> As a result, you can respond to that. The content you should be generating is responsive to those issues and concerns. However, that's all dependant on the audience. You don't want to use the same strategy for each prospect since they're going to want different things - it will come across as disingenuous. Audience-centric content is key. That's how you build long-lasting relationships. Switch it up. Nobody wants a one-size-fits-all strategy. People want to feel unique.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2020/05/Asking-for-marriage-on-the-first-date.mp4">http://thenext100days.org/wp-content/uploads/2020/05/Asking-for-marriage-on-the-first-date.mp4</a><br /> English skills<br /> Rebecca has studied and practiced as a writer for many years. Her first career was for a journalist, so story-telling has always been big thing for her. As was language.<br /> <br /> The approach you take when writing content is so important. Think about how you talk to people in real life; you wouldn't go up to someone and give all your credentials would you? Because people are going to say "well, I don't know you so why would I care?" It's not a two-sided conversation. When writing content, it has to be two-sided; it has to be a conversation.<br /> <br /> Terminology is also important. If you're talking to financial advisers, for example, you're not going to talk to them about woo-woo subjects such as energy and vibration and calmness. It's not their language. We all have different discourse languages but we need to be tapping into the language your audience knows and is familiar with. Language is a community-thing. That's why Google is so keen on SEO key words. Because, if you speak in the language that people care about, they will a) pick up your content and b) trust your content.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2020/05/Jargon.#229 Justin Leigh – people and growth#229 Justin Leigh – people and growthhttp://thenext100days.org/?p=4270Fri, 26 Jun 2020 06:30:43 +010053:07falsefullPeople and Growth with Justin Leigh<br /> Today we're talking about people and growth with Justin Leigh. He's had such a prestigious career. He worked for 3M for 18 years in various leadership roles. And, he retrained as an executive coach about 2 and a half years ago. Now, he has his own business for executive coaching, marketing leadership and business consultancy. It's called <a href="https://focus4growth.co.uk">Focus4Growth</a>.<br /> <br /> <br /> <br /> <br /> Where have you got to now?<br /> Justin had previously worked with a coach, as a leader in 3M and recognised the value of it. Some part of it is just having someone to talk to about the business and to get clear on the strategy and the key actions you know you need to take. Coaches help you get traction on the growth initiatives you need to have in a business. Justin liked this experience and decided he would retrain to start a new career path.<br /> <br /> He set up Focus4Growth with the tagline:<br /> <br /> "grow your people, grow your business."<br /> <br /> It's one of the things that he learnt early on. Moving from you generating and managing the growth to managing growth through a team is a delicate transition. Recognising that growing your people is how you grow your business is a really important distinction. People and growth are intrinsically linked.<br /> What are your tips for business owners?<br /> <a href="http://thenext100days.org/wp-content/uploads/2020/05/Justins-advice.mp4">http://thenext100days.org/wp-content/uploads/2020/05/Justins-advice.mp4</a><br /> <br /> * Get clear where the business is going.<br /> * Mission or purpose - why does your business even exist? Why is it important that the business thrives and succeeds? This question isn't just for those who own the business. It's important that teams connect with something bigger, because that's where motivation comes from.<br /> * Values - what are the principles, practices, standards, conducts that the business is run by and we expect workers to engage with and comply with?<br /> <br /> Once you've got those three things in place, you can be really clear. As a result, you help your team get them engaged and on board with clarity.<br /> So, how do you deliver the growth?<br /> It's really important to get the framework clear so that everyone knows what's happening. Businesses need clarity.<br /> <br /> But then, it's about understanding what your business targets are. What are the performance priorities? Generally speaking, targets are lagging metrics. Metrics come after the work has been done. But the leading metrics are the key activities, opportunities and tasks that need to be accomplished to deliver the numbers.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2020/05/Clarity-is-everything.mp4">http://thenext100days.org/wp-content/uploads/2020/05/Clarity-is-everything.mp4</a><br /> <br /> Do we spend time with our teams so that, when they are having conversations, they're asking the right questions?<br /> What are the common problems you deal with?<br /> It's so varied. However, Justin remembers a key business he still works with. Though it was stable, it was quite erratic. Over a period of 2 years, with Justin's help, they've been able to systemise and get everyone knowing where their place is in line with delivery to the client. They have managed relationship building so proactively that they have grown their business.<br /> <br /> The main thing Justin has found is that, without some intentional target, businesses drift. Without accountability, motivation is difficult to maintain on our own.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2020/05/Culling-the-clients-who-dont-do-much-for-your-business.mp4">http://thenext100days.org/wp-content/uploads/2020/05/Culling-the-clients-who-dont-do-much-for-your-business.mp4</a><br /> <br /> People and growth: new times offer new perspectives for those in the re...#228 Michael McDonnell – Confidence#228 Michael McDonnell – Confidencehttp://thenext100days.org/?p=4251Fri, 19 Jun 2020 06:30:01 +010052:45falsefullConfidence with Michael McDonnell<br /> Today we're hearing from a young man who has overcome a great deal of adversity, to now be an expert in his field - confidence. It's a great story.<br /> <br /> <br /> <br /> <br /> Michael's journey to confidence<br /> For Michael, it started from 2 months old. Michael was born with Cystic Fibrosis, which meant his body overproduced (and overproduces) mucus. This causes complications for his lungs and digestive system (in the main).<br /> <br /> At the time, there wasn't a lot of information on Cystic Fibrosis. And yet, Michael's parents had to become experts in the field. This lead to their being controlling (although for the right reasons) in regard to where Michael could go, who he could see, etc. However, that obviously puts a lot of pressure on someone when you're restricted greatly. Especially with confidence.<br /> <br /> Throughout Michael's teenage years, he had cycles of feeling fine and so deciding he wouldn't take his medication (being rebellious if you will), and returning to medication when his condition was bad. The realisation he came to is this: it's not about the doing but the outcome if you stopped doing something. Also, understanding his condition for himself was a major player in gaining confidence with his condition and taking the medication.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2020/05/Feeling-normal.mp4">http://thenext100days.org/wp-content/uploads/2020/05/Feeling-normal.mp4</a><br /> Confidence issues<br /> Naturally, being 'the odd one out' at school has huge implications for your confidence and wellbeing. This was exactly the case for Michael.<br /> <br /> When we talk about overcoming our insecurities, there's talk about the stories we tell ourselves that aren't actually true. However, a lot of the stories were true for Michael. He couldn't do certain things because of the conditions and that was a tangible and dangerous reality for him; the conditions weren't necessarily going to get better. Therefore, Michael had to navigate a lot of these situations on his own, He had to figure out what conditions were okay, what weren't and how to overcome them in each scenario.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2020/05/Lockdown-isolation-parallels.mp4">http://thenext100days.org/wp-content/uploads/2020/05/Lockdown-isolation-parallels.mp4</a><br /> <br /> Funnily enough (and I can relate to this), Michael has realised through lockdown that he is not as introverted as he thought he was. Lockdown has had a huge personal benefit as it has allowed the time for self inspection and understanding.<br /> What do you do now?<br /> One of the things Michael spends the majority of the time dealing with is helping business owners. Especially if they're online business owners, they can often hide because they're not needed to be seen. They can take a handful of photos and that's it! However, what people can often do is stay in their own heads with thoughts of being invisible. There's so much demand online that there are so many competitors. But, what needs to be done is to put yourself out within your niche and to make yourself desirable. You can't be desirable if you're invisible.<br /> <br /> Michael's ability to be confident on camera and to be available and present online comes from his personal growth. At first, he was a robot on camera. He had scripts, he dresses up, his eyes would wander and his attention was all over the place. In essence, Michael wasn't any good at doing the things he can do brilliantly now - videos, podcasts, public speaking.<br /> What is it about confidence that most of us don't know?<br /> There's a bit of a misconception around it because most people who you think are confident are just being themselves. However, that's a half-solution because it implies that you can only be confident - or have the permission be - if you're made a certain way.<br /> <br /> #227 Robert Wright – IPR for Private Label#227 Robert Wright – IPR for Private Labelhttp://thenext100days.org/?p=4232Fri, 12 Jun 2020 06:30:11 +010055:11falsefullIPR for Private Labels with Robert Wright<br /> Today we're going into the legal space, talking about intellectual property rights (IPR). Robert advises a particularly niche - copyrights and patents for private labels. He focusses on Private Label sellers, because they need to ensure their brands are working for them and they are copyright protected.<br /> <br /> <br /> Private label products<br /> China has a huge market for the production of private label products. However, there are other markets too, like India or the Philippines.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2020/05/A-sword-and-shield.mp4">http://thenext100days.org/wp-content/uploads/2020/05/A-sword-and-shield.mp4</a><br /> <br /> Robert loves to work with businesses in the early days and to help them choose an easy and interesting brand name. His top tip is be proactive and use IPR as a shield. Have proper rights that are established. When another company infringes, take them down. You know, there's a reason intellectual property rights exist. You don't have to be a large company like Lego to take your rights seriously through legal action.<br /> To what extent is IPR law enforceable across the countries in this online market?<br /> The great thing about IPR is that most countries respect trademarks, patents and copyright. Consequently, there's a series of international treaties that can be leveraged to take your rights seriously.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2020/05/A-lot-of-work.mp4">http://thenext100days.org/wp-content/uploads/2020/05/A-lot-of-work.mp4</a><br /> <br /> There's nothing new under the sun. Whether it's a logo or a brand, there will be marks of similarity. But, that's where you go into the analysis of how similar they actually are;<br /> <br /> * looks<br /> * sound<br /> * categories of service<br /> * the products<br /> * the types of consumers.<br /> <br /> All these things must be considered.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2020/05/Legal-action-against-you.mp4">http://thenext100days.org/wp-content/uploads/2020/05/Legal-action-against-you.mp4</a><br /> <br /> In Suits, there's a great scene where one character asks an associate what you do when someone pulls a gun on you. The answer isn't give the money. It's get out a bigger gun - do the ten other options other than give the money. Robert has this attitude when it comes to cease and desist letters. It doesn't mean you give up. Maybe you negotiate a license agreement, or a product negotiation. There are other options other than to panic.<br /> Cross-country and IPR for private label<br /> If you're in the UK and receive a cease and desist letter from the US, which laws take precedence. Well, Robert whips the answer out pretty quickly. It's the country where you're selling. IPR are ultimately local. When you sell a product in the States, you open yourself up to US jurisdiction. You have to be mindful, therefore, of those trademarks.<br /> <br /> The best adviser will encourage you to move with purpose. Not to register all sorts of things for the sake of it. Timing is everything for intellectual property.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2020/05/UK-vs-US.mp4">http://thenext100days.org/wp-content/uploads/2020/05/UK-vs-US.mp4</a><br /> Amazon businesses<br /> To participate in Amazon's programme, you have to have a registered trademark in the United States. Or, if you want a .co.uk registration, in the UK. It's really interesting to see how Amazon has invested in brand and trademarks. This is because they have become incredibly sophisticated.<br /> What's the top three things to know about brand registry development? <br /> <br /> * Better Listings<br /> * Video Ads<br /> * Access to a team to report people who are counterfeiting (brand enforcement)<br /> <br /> #226 Philip Jepson – Selling your business#226 Philip Jepson – Selling your businesshttp://thenext100days.org/?p=4191Fri, 05 Jun 2020 06:30:23 +010047:25falsefullSelling your business with Phil Jepson<br /> Today we have Phil Jepson with us, talking about selling your businesses. He has a business that sells other people's business when they get to the point where they cab't pass it on to someone else. He buys the businesses with a view to building a family of businesses - to advance, hold and then (later down the line) maybe sell.<br /> <br /> <br /> <br /> <br /> Buying and selling your business<br /> Phil ends up with a fairly diverse portfolio of businesses. There's different schools of thought as to whether this is a good or bad thing. Some believe this is good as, during economic decline for instance, it can shelter you from the storm a bit. Others think you should focus on one industry or area. Phil looks at businesses that are across a wide range of sectors but they will end up sitting in 2-3 areas or groups within his portfolio.<br /> <br /> The key thing about the way Phil approaches his process is this:<br /> <br /> The process of acquiring business (or even the process before the acquisition) is about getting to know the business owner. Having a rapport with the business owner is really important. Phil wants to know that they have a shared set of values with him, because he doesn't want any nasty shocks. Ultimately, the business will reflect the owner so, if you get to know the business owner, you inevitably get to know the business.<br /> <br /> The other thing is that actually doing a deal has lots of moving parts. There's a great opportunity for the deal to go off the rails and so knowing the business owner and having a relationship with them makes it more likely that the deal can survive the slings and arrows coming its way.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2020/05/Win-win-win.mp4">http://thenext100days.org/wp-content/uploads/2020/05/Win-win-win.mp4</a><br /> How do you value a business before buying and selling?<br /> <a href="http://thenext100days.org/wp-content/uploads/2020/05/Man-United.mp4">http://thenext100days.org/wp-content/uploads/2020/05/Man-United.mp4</a><br /> <br /> In terms of valuing businesses, there are certain touch stones that you can use and, on top of that, there's a layer of art as supposed to science. This is because there isn't actually a single universally accepted process for valuing a training business. People do it in different ways.<br /> What type of businesses are you intent on buying?<br /> First criteria is size. Much like Goldilocks and the Three Bears, Phil looks for 'not too small and not too big'; generally, between £1 million and £10 million revenue. On the basis that a £5 million business is generating half a million pounds, it's sort of knocking on the door of Phil's criteria. Now Phil doesn't have a bank of mum and dad, so to speak. But, he does have a circle of trusted people who can invest and trust his judgement as to whether the purchase is good or not - a bank of friends we may say.<br /> Covid-19 crisis; is it likely that the valuations are way down as a result?<br /> Yes, to a certain extent. If it was a good business before lockdown started, then the likelihood is it will be a good business once it has ended and normality can slowly resume. When you're dealing with SMEs, it's a lot more personal. Whilst business values are on the floor, you can't (essentially) go round like a hoover like other wealthy business people are currently doing.<br /> <br /> Right now, when looking at buying a business, the first question to ask is viability - is this business going to survive? If you get through that, then normally you'll be looking at the accounts of a business from the last three years. Not just the past couple of months or up to sixth months. It's about forming a balanced view.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2020/05/Manufacturing-and-recruitment.mp4">http://thenext100days.org/wp-content/uploads/2020/05/Manufacturing-and-recruit...#225 Jane Baker – High Ticket Selling#225 Jane Baker – High Ticket Sellinghttp://thenext100days.org/?p=4204Fri, 29 May 2020 06:30:31 +010048:12falsefullHigh Ticket Selling with Jane Baker<br /> Jane Baker is talking to us today about high ticket selling. She was originally from South Wales - the same places as Tom Jones - but moved to Lanzarote and the Canary Islands.<br /> <br /> <br /> <br /> <br /> What's the business model for high ticket selling?<br /> Jane is a coach and author for service-based businesses. She has them leverage high ticket selling so that they can leverage their time whilst drastically increasing their incomes.<br /> What does high ticket mean?<br /> High ticket can be open to interpretation. It's about taking the services they provide and package it in a way that is more valuable to the client or customer and so you charge a higher ticket for it. It could be charging £3k or right the way up to 7 figures. As you grow obviously your prices can grow with them.<br /> What did you sell originally?<br /> Originally, Jane started in the events sector about 10 years ago. When she was 19, she woke up on a whim and decided she wanted to start a business. An hour later, she had a business. Rather than go down similar avenues to others and compete for your average wedding, Jane designed packages tailored for hotels. Within 3 months of the business, she had signed a 6-figure contract selling those services to a large corporation. As a result, she could follow through with a high ticket selling process throughout her business adventures.<br /> <br /> Essentially, Jane made it easy for a venue or company to market itself with a package of services and increase its costs for packages by including more services.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2020/05/19-years-old-and-an-entrepreneur.mp4">http://thenext100days.org/wp-content/uploads/2020/05/19-years-old-and-an-entrepreneur.mp4</a><br /> Cold pitches<br /> Generally speaking, Jane cold-pitched through generic email addresses. Now, you can often cold pitch through social media. Her deals were never closed through emailing generic email addresses for the hotel chains she was contacting - however, it's a surprise to hear just how successful her 19 year-old self was through merely emailing generic contact addresses.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2020/05/Rebelling-against-the-system.mp4">http://thenext100days.org/wp-content/uploads/2020/05/Rebelling-against-the-system.mp4</a><br /> <br /> There you go - someone with no school qualifications but not because she wasn't bright. Far from it!<br /> <br /> They do say that those who are successful surround themselves with other successful people who are like minded in ambition and positivity - you become the average of the 5 people you're closest to. For Jane, this is definitely the case as she has a good network of entrepreneurs and business owners around her. But, she keeps work and family separate.<br /> High ticket selling and being an author<br /> <a href="https://www.janebakercoach.com/book/"></a><br /> <br /> Jane has written a book called <a href="https://www.janebakercoach.com/book/">She Lives Limitlessly</a>. It was published January of this year and became a best seller in Canada, the US and the UK.<br /> What was it about the book that was really helpful?<br /> So it was about how people could supercharge their sales and therefore their results. Jane combined her story plus lessons to take readers through every part she would take a client through on creating a high ticket package and actually being able to sell it.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2020/05/High-ticket-selling.mp4">http://thenext100days.org/wp-content/uploads/2020/05/High-ticket-selling.mp4</a><br /> <br /> The second thing would be to become really clear on who you're wanting to target. The online space is very noisy (particularly at the moment). One of the ways you can cut through the noise and do it quickly is to be nice about what it is that you're doing.#224 Noah Labhart – On Demand Labour#224 Noah Labhart – On Demand Labourhttp://thenext100days.org/?p=3902Fri, 22 May 2020 06:30:56 +010048:08falsefullOn Demand Labour with Noah Labhart<br /> Today we're talking to Noah Labhart from Texas all about on demand labour. He's all about code and must be in huge demand at the moment whilst everyone is online! What does he think the new normal will be? Noah thinks technology will be made more of, and embedded within the heart of the new normal. The internet might even become a utility rather than a luxury/extra service.<br /> <br /> <br /> <br /> <br /> Coding first - an on demand labour<br /> Noah graduated form Texas University with a degree in Computer Science and Applied Mathematics. He knew he didn't want to be a mathematician but wanted to work in computer software. He then did some consultancy for a year and worked for Alcom Laboratories for 8 years.<br /> <br /> During that time, he got the entrepreneurial itch. He saw it didn't matter how hard he worked in the corporate space - the needle would only move a little. Alcom were a great company to work for but he didn't want that to be where he stayed. As a result, he started an agency called Touchtap. He developed mobile applications which turned into digital solutions and platforms for start-ups.<br /> <br /> Soon after, he was introduced to his now business partner Mike Kinder, who had the idea for <a href="https://veryableops.com">Veryable</a>. This is an on demand market place for manufacturing labour. This idea was pitched to Noah in 2016. He couldn't shoot holes in it! Now, they have nearly 100, 000 workers in the platform. Growth, growth, growth.<br /> Hard-working labourers<br /> <a href="http://thenext100days.org/wp-content/uploads/2020/04/Lockdown-shift.mp4">http://thenext100days.org/wp-content/uploads/2020/04/Lockdown-shift.mp4</a><br /> <br /> We could have really done with Noah in 1979! That would have been an amazing way to deal with the on-demand labour market! Now, he must be a market of his own surely?<br /> Is Noah a virtual monopoly of this space?<br /> There are a few people out there who are tech-enabled staffing and so Veryable is lumped in with staffing agencies a lot. They readily reject that. They are an operations tool for labour, only supporting manufacturing supply chain and the industrial environment distributions. Therefore, Veryable as a tool is tailored to their needs. That sets them apart and are, therefore, on their own.<br /> <br /> Typically, Noah's business recommends people to use discrete work opportunities (a week/a day/etc). They don't want staff augmentation because that sits them in the staffing industry.<br /> Your Labour Pool<br /> Veryable created something called Your Labour Pool. It's essentially a set of favourites - people you've worked with before, know the drill and can be hired and trusted to hit the ground floor and start working. Manufacturers get a little hesitant because it's not efficient to get lots of people in for labour and have to train them every time. So, this group of favourites gives businesses their own private on-demand labour pool. They can post just to that labour pool.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2020/04/Pool-of-labour.mp4">http://thenext100days.org/wp-content/uploads/2020/04/Pool-of-labour.mp4</a><br /> <br /> The opportunity for Noah's business is to chunk down on manufacturing. America has gifted a lot of its own jobs to other countries elsewhere through trade deals. However, manufacturing is bound to grow in America. Therefore, by being the expert as Noah and his business is, the market will grow him.<br /> A matter of attraction<br /> How does Noah attract the staff to his business, and how does he attract other businesses?<br /> <br /> Well, there are two different selling process Veryable uses. To get people aware of the platform, they use a tool called ZipRecruiter and post opportunities or awareness posts for people to sign up to the platform. There are a few requirement steps to sign up,#223 Jason Van Orden – Thought Leadership#223 Jason Van Orden – Thought Leadershiphttp://thenext100days.org/?p=4132Fri, 15 May 2020 06:30:39 +010053:20falsefullThought Leadership and Jason Van Orden<br /> Today, we’re delighted to have a returning guest all the way from New York City - Jason Van Orden. It’s his fault we started this podcast in the first place! Jason was last talking to us about being your <a href="http://thenext100days.org/authentic-best-self-jason-van-orden">best self</a> and now he’s here to talk about thought leadership.<br /> <br /> <br /> <br /> Thankfully, Jason is recovering from some coronavirus symptoms. Now he’s emerged from the other side to speak to us. Thank you so much Jason!<br /> <br /> <br /> Do you find there is a gap between the idea of thought leadership and the people with good ideas?<br /> The gap is in a few different places. Often, the people Jason works with are recognised experts in their field but realise they could reach more people with their ideas. As a result, a lot of them do have that desire but maybe haven’t built the brand that goes beyond their nice industry.<br /> <br /> Also, when they start looking at digital marketing, they don’t really resonate with the marketing practices that are going on. They’re looking for something that is more congruent with the way they want to go about building their brand. Jason has positioned himself in a place where he has translated all his digital marketing knowledge and helped them implement these in a way that is well-aligned to their sense of self, branding, values, goals, etc.<br /> <br /> These are a couple of gaps Jason has seen and felt like he can fill.<br /> <br /> One other gap is that some clients know the importance of thought leadership. Maybe they’ve written a book; however, they’ve come to realise a book is not a business model. In order to do build income streams around this emerging brand, Jason helps them to outreach their current reach and get back to the business side of things.<br /> Books and business<br /> On the podcast, we have had many guests talk about <a href="http://thenext100days.org/186-adam-witty-puts-the-author-into-authority-marketing">books</a> and <a href="http://thenext100days.org/178-graham-arrowsmith-kevin-appleby-authority-marketing">authority</a>. Books are a great way to establish yourself as an expert. It elevates brand and visibility. But, the money that comes from a book doesn’t make a lot of money and automatically build a strong stream of income. <br /> <br /> Jason recommends the best thing to do is to write the book already knowing how it’s going to fit into your business model. The book should give more eyeballs which drives the process of nurturing leads - getting someone onto an email list, for example.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2020/04/Books-and-business.mp4">http://thenext100days.org/wp-content/uploads/2020/04/Books-and-business.mp4</a><br /> Translating thought leadership<br /> Making things simple for people to understand is really hard. But Jason is really good at making difficult things seem attainable. <br /> <br /> One of the things Jason does is point out his clients’ strengths. Thought leadership can manifest in different forms. This caters to the way everyone has different styles of synthesising, translating and filtering information for people and inspiring them into action. <br /> <br /> One of Jason’s philosophies is to build frameworks out of information and thus helping his clients do the same. This was born out of his skill in translating information into simple, digestible sections (as Graham attested to). <br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2020/04/Translating.mp4">http://thenext100days.org/wp-content/uploads/2020/04/Translating.mp4</a><br /> Why frameworks?<br /> <br /> * To organise the information well and make it simpler to follow<br /> * Formulas don’t necessarily translate well into other people’s businesses, and social/economic/business/personal contexts. Frameworks preserve the principles and foundations of ...#222 Kevin Appleby – New Abnormal#222 Kevin Appleby – New Abnormalhttp://thenext100days.org/?p=4167Fri, 08 May 2020 06:30:53 +010049:13falsefullThe New Abnormal with Kevin Appleby<br /> What do you think the new normal is going to look like? Will there be another new abnormal before things settle down properly? From a month into lockdown, Graham thinks it's been a good time to benefit getting to know neighbours and become more sociable than we would normally be. That might just be part of the new normal. Also, in business we have shown it's possible for many to work from home. However, the inability to escape the 4 walls we live in and the village is something most people, we presume, will be relieved of.<br /> <br /> <br /> <br /> Kevin read an interesting statistic saying only 9% of the population want things to return exactly to how life was before lockdown.<br /> <br /> <br /> The new normal<br /> As listeners know, Kevin is a trustee for is local sports centre. There's an organisation called The School for Social Entrepreneurs and they have an annual grant for non-profit organisations to improve their trading position. The sports centre achieved it. And, the training began the day before this episode was recorded (online, of course).<br /> <br /> What challenged all participants was the question, "what is the new normal?" Achieving social distancing may remain a problem for some time to come. The challenge here is, rather than think about what we do, let's go back to the why. Why do you do what you do within your organisation. The training challenged all to go back to their mission statements and think about individual motivations for getting involved in non-profit organisations.<br /> <br /> It occurred to Kevin that this thinking applies to all businesses right now. As we come out of the crisis, think why do we do what we do. Start with why.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2020/04/Satisfy-a-mission.mp4">http://thenext100days.org/wp-content/uploads/2020/04/Satisfy-a-mission.mp4</a><br /> What rather than why<br /> We have got locked into a what rather than why. It's a lot harder to fulfil the why question but it's more worthwhile if you know that why. It's not the easiest pathway for any organisation/company. However, it's not something you can swerve. It helps you think outside the box. The changes we have been through has forced a different way of thinking - a new normal abnormal. If you can set the right 'why' and the right focus on what you're going to do within that why, the people behind you will recognise it's a mission worth following.<br /> <br /> The issue is we must accept these new normals will emerge every now again and after big shifts in the globe. Having a 'why' can be constant. It might be altered in its realisation but the core 'why' should continue.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2020/04/Planning-for-the-future.mp4">http://thenext100days.org/wp-content/uploads/2020/04/Planning-for-the-future.mp4</a><br /> Culture<br /> There are certain things in life that you can't throw away. One of them is your culture. We should be proud of our culture and the way the British live, as Graham says. Swinging this round to the next 100 days, we've come out of a period where most of us have been managing from our homes. We've coped with furloughing people, trying to claim grants, and looking to how we can help.<br /> <br /> The time has come now to take the next 100 days model and say 'how am I going to live in the new normal?'<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2020/04/The-next-100-days.mp4">http://thenext100days.org/wp-content/uploads/2020/04/The-next-100-days.mp4</a><br /> <br /> A lot of what's key here will happen in the first 10 days of this time. It's time to sit back and:<br /> <br /> * review where you're at as a business<br /> * go back and challenge your why<br /> * challenge your values<br /> * look at some basic, rapid strategy<br /> * understand the new world<br /> #221 Patricia Bloj – Wellness#221 Patricia Bloj – Wellnesshttp://thenext100days.org/?p=4156Fri, 01 May 2020 06:30:30 +010051:24falsefullWellness with Patricia Bloj<br /> Today we're talking wellness with Patricia Bloj, all the way from Clapham, Romania, ha! From Romania, Patricia now lives in Clapham London. She runs a business called <a href="https://metanoiawellness.com">Metanoia Wellness</a>.<br /> <br /> <br /> <br /> What's Metanoia Wellness all about?<br /> As the name suggests, this business is about wellness. What Patricia actually focusses on is wellbeing. She helps people change their perception of Monday morning (what an excellent tagline!).<br /> <br /> The majority of pre-pandemic experiences had the attitude of 'keep your head down and get going.' Unfortunately, work has become a bit of a rat race.  At some point, life hits us with something hard. For some, this might be a mid-life crisis, for example. For other's it could be illness. Sadly, this is how Patricia got into wellness and wellbeing, as she had to deal with mental and emotional burnout, a difficult boss and, of course, her illness.<br /> <br /> So, what is wellness? Wellness is very much physical. It's do with our ability to feel well from a bodily perspective. On the other hand, wellbeing is much more holistic. It refers from all areas of life. Patricia recommends looking at wellbeing from a mind, body, heart and spirit perspective. This is because these four major intelligences (physical/mental/etc) have a huge impact on one another. The more we understand us through these areas, the better we get out of ourselves and others too.<br /> The four intelligences: what's 'heart'?<br /> What do you care about most in life (and it can't be a thing or a person)? It's a tricky question really. It's challenging to think about what you truly care about, because it's not something we really talk about.<br /> <br /> Your heart is ultimately your conscience - it is where your values are stored and it's imperative to the drive of human beings. It's incredibly underestimated. Whether we're managing a team, working with others or just exercising our capacity as parents, too often we relate to other humans on a rational level. We use our thought and our brain. The problem is that we are never going to truly connect to people without understanding their drive.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2020/04/Wellbeing-not-a-priority.mp4">http://thenext100days.org/wp-content/uploads/2020/04/Wellbeing-not-a-priority.mp4</a><br /> <br /> &nbsp;<br /> Why is wellbeing important but not a priority?<br /> Unfortunately, we don't really understand what is valuable to us. We don't connect with our hearts to make decisions. We often make decisions based on what we find valuable at the particular time of decision-making, rather than referring to the core values.<br /> <br /> Lots of people think that wellbeing is easy. No. The biggest barrier to the growth of a person is our inability to handle pain. Life is difficult. But what we tend to do is create immediate pleasure (through ease, escapism, etc) - the challenge is that we don't ever grow. We must change our relationship to pain and realise it is necessary for us to develop.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2020/04/Is-a-child-responsible-for-thier-wellbeing-or-is-the-parent.mp4">http://thenext100days.org/wp-content/uploads/2020/04/Is-a-child-responsible-for-thier-wellbeing-or-is-the-parent.mp4</a><br /> <br /> &nbsp;<br /> Wellbeing and managing people (employees and children)<br /> <a href="http://thenext100days.org/wp-content/uploads/2020/04/Parenting.mp4">http://thenext100days.org/wp-content/uploads/2020/04/Parenting.mp4</a><br /> <br /> Leadership starts in the home. It's about helping yourself and others be the best of themselves. How can you lead others if you cannot lead yourself first and foremost, and then the home, and then the work?<br /> <br /> At the moment, we usually tell our children what they need to be doing. But, children mimic. So,#220 Shenalyn Portugal – Copy & Marketing Automation#220 Shenalyn Portugal – Copy & Marketing Automationhttp://thenext100days.org/?p=4116Fri, 24 Apr 2020 06:30:22 +010035:12falsefullCopy &amp; Marketing Automation with Shenalyn Portugal<br /> Graham and Kevin have Shenalyn Portugal on the podcast today - into the world of digital <a href="https://digitalentrepreneurbootcamp.com">entrepreneurship and bootcamps</a>! Shenalyn is talking to us about copy and marketing automation.<br /> <br /> <br /> <br /> <br /> What's got you to where you are now in copy and marketing automation?<br /> First, it just started as a bit of curiosity. While she was at school she had jobs in customer service but commuting and the troubles with commutes (traffic jams and control, for example) led her to think of other ways to earn money without travelling so far.<br /> <br /> At the time, she was studying chemical engineering. Her big 'why' was that she wanted to make money for her self. As her parents are old and she, obviously, is not she wanted to create her own company for her self as well as to create opportunity for others around her. The first port of call was our good friend Google! But of course, Google was overflowing with answers in regards to how you can make money on your own. However, trawling through the results for a week lead Shenalyn found an article that resonated her. It wasn't the 'get rich quick' schemes; she found an article talking about how to generate your first $1000 by a digital entrepreneur, in the digital marketing space.<br /> <br /> As a result, she reads books and articles on digital marketing. The idea of copy and email marketing really interested her, and still does interest her! She read people like Dan Kennedy (Graham's favourite!), Travis Sago, etc.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2020/04/Dan-Kennedy.mp4">http://thenext100days.org/wp-content/uploads/2020/04/Dan-Kennedy.mp4</a><br /> Copywriting: getting ever email opened<br /> Shenalyn wants emails to perform better. Here is her process when she deals with clients:<br /> <br /> * Know your audience. Crafting emails drives Shenalyn toward her audiences. She sends her audience a survey so she can know them as well as possible for when she writes the email copy.<br /> * Know the company. Shenalyn immerses herself in the assets and the purpose and the message of the company she is helping. This is because it will drive the style of copy she is writing.<br /> * Organise pipelines and structuring. Marketing isn't just about content. It's a broad subject really and, though words are important, consistent and effective strategy is as vital.<br /> <br /> Also, having a pipeline means Shenalyn can track who are leads, half-leads and converts. This determines what she writes for them as audiences. This is called lead-scoring and feeds not her expertise in marketing automation.<br /> <br /> As a result, one of Shenalyn's desires is to create a programme that shares her skills. Naturally, she cannot serve and help everyone. A programme would extend her reach and the help and expertise she offers.<br /> <br /> <br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2020/04/Kevins-question.mp4">http://thenext100days.org/wp-content/uploads/2020/04/Kevins-question.mp4</a><br /> Successful bootcamps<br /> Shenalyn has received good feedback from clients who go through <a href="https://www.facebook.com/groups/DigitalEntrepreneurBootcampCommunity/">her bootcamp</a> because her programme has created clarity for them as business people.<br /> How would you prevent emails going to spam?<br /> There are 4 things that you should look for.<br /> <br /> * Content - look out for words that are picked up by spam filters. You can google spam words.<br /> * It's best practice to ask your users to white list your emails so you do not get put into their spam folders.<br /> * Also, look out for the use of links inside your emails. Do not use three or more as this can be picked up by spam filters. She advises 1-2 links.<br /> <br /> Kevin asks if video embeddings are counted as l...#219 Kristina McInnis – Fashion Blogging#219 Kristina McInnis – Fashion Blogginghttp://thenext100days.org/?p=4094Fri, 17 Apr 2020 06:30:50 +010050:11falsefullKristina McInnis on Fashion Blogging<br /> We're going into the world of fashion today. I know, we're not that fashionable really. However, we have a fashion influencer and blogger as our guest today, Kristina McInnis! She's all the way from Portland, Oregon, and is going to tell us all about fashion blogging and about both her experience of and journey into the fashion blogging world.<br /> <br /> <br /> <br /> What interested you in fashion blogging?<br /> Originally, Kristina wanted to be a vet. However, she ended up getting an internship with Nordstrom during high school where she was introduced to fashion and people win the industry. She became part of their fashion board, learnt about the different positions within fashion, going to fashion shows. She also had a three-day intensive course where she learnt about marketing, design and was part of a show. That led her to thinking about how she could go down this avenue further.<br /> <br /> Fashion blogging wasn't something she had initially thought of. However, she worked for a company in New York, called <a href="https://www.collegefashionista.com">College Fashionista.</a> They employ college students nationwide to talk about fashion, lifestyle and college life. Writing for them monthly gave Kristina an experience of blogging.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2020/04/Kevin-the-fashion-blogger.mp4">http://thenext100days.org/wp-content/uploads/2020/04/Kevin-the-fashion-blogger.mp4</a><br /> <br /> Do you make fashion or do you follow it?<br /> Kristina definitely has her own style, but she bases her blogs on top trends, podcasts and instagram group feedback. As a result, she can be on top of the news in fashion.<br /> <br /> She talks about fashion, the lifestyle and she also does interviews with people from different industries that fit into fashion. Essentially, she uses a lot of different influences that she can write about.<br /> <br /> One of the main things she has to remember is that, despite her not being at college anymore, spring break and other college events are up and coming in people's minds. Therefore, she creates collections for college in this way to keep current with her college readers.<br /> <br /> &nbsp;<br /> Lockdown<br /> Kristina is indeed in lockdown in Portland, Oregon. However, she can still go for walks (and so takes her dog!) and there are limitations on numbers in shops, etc.<br /> <br /> Graham says masks don't do it for fashion but Kristina disagrees! People are getting really creative with it.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2020/04/Masks-and-fashion.mp4">http://thenext100days.org/wp-content/uploads/2020/04/Masks-and-fashion.mp4</a><br /> <br /> Lots of people are finding a lot of business in this area, especially through making them fashionable items.<br /> <br /> Kevin, however, is not wearing a mask while he walks his dog. As he noted, being North of Hadrian's Wall means he sees very little people on his walks. He was out for an hour and a half and saw 3 people the other day! And, more of a revelation is this: Graham went out for his first walk outside in 3 weeks!<br /> Portland, Oregon<br /> It's definitely growing and becoming super busy as people move in. Portland is a hot new place to go to on the West Coast side, an hour from the Oregon coast and 45 minutes from the mountains. So, it's an ideal place for beaches or skiing!<br /> What's the next best city from Portland, Oregon?<br /> Seattle is 3 hours away - home of Starbucks!<br /> What do you blog most about?<br /> <br /> <br /> Her avatar is a mid-twenties graduate, living down town and with a bit of money that she can buy high-priced items with. Kristina tries to write to her whenever she is blogging.<br /> <br /> She talks a lot of pieces that are dupes of high-end brands. She talks about pieces that are a third of the price of what the branded items may be.#218 Anja Rogan Pirc – Sales#218 Anja Rogan Pirc – Saleshttp://thenext100days.org/?p=4076Fri, 10 Apr 2020 06:30:02 +010046:44falsefullSales with Anja Rogan Pirc<br /> Selling is a difficult skill. Graham's career started in sales but we have Anja Rogan Pirc to tell us all about sales from her perspective. Anja is world famous because she's an international best-selling author, a public speaker and a charming person!<br /> <br /> <br /> <br /> Also, we just want to congratulate Kevin again on becoming a Grandad to baby Louis! Sending love to the family!<br /> <br /> Anja's journey to sales<br /> It started in sales door to door about 10 years ago. Anja was originally an au pair in England and she felt bored when the kids were at school or when she had the weekend off. Therefore, Anja was creating holiday and Christmas cards - being a creative soul - and sold them door to door. It was just for fun really.<br /> <br /> But, when she went home, reality sank in that she needed to either go back to university or get a job. Without a diploma, it is hard to get a job that isn't low-qualification, such as cleaning, etc. But, another option was sales and so Anja tried that, selling vacuums door to door. Though this sounds boring, Anja was excited about this product because it was a vacuum that helped people with asthma. For her, this job wasn't just about selling. It was about the product itself and being excited about it, to help her sell well.<br /> <br /> From there, Anja found other industries which she helped promote. She was present wherever she could be, helping run seminars for example. When she was behind the curtains, there were lots of opportunities to learn for free because you can see how everything is put together and managed. This grew into the position of sales manager and then sales executive within different global companies.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2020/04/Sales-and-women.mp4">http://thenext100days.org/wp-content/uploads/2020/04/Sales-and-women.mp4</a><br /> <br /> &nbsp;<br /> Value<br /> Anja keeps returning to the idea of value - it's your value that makes you stand out. In Kevin's industry, quite a lot of the leaders - indeed, almost all - will be male. So, a stand-out woman will stand out because of her extra value.<br /> <br /> Selling in general comes down to the idea of an attractive value proposition, and it's this proposition that has to come through rather than the personalities or genders (etc) of the people selling.<br /> <br /> Graham notes that, on Anja's <a href="https://anjaroganpirc.com">website</a>, she has the sort of questions that Graham (being a fellow salesperson) knows he would have. It shows her skill because sometimes you might have had a rubbish day. One of the first questions Anja poses is:<br /> <br /> "Are your potential clients or customers currently saying no to you?"<br /> <br /> And this tunes into your struggle with sales.<br /> So, why are they saying no?<br /> <a href="http://thenext100days.org/wp-content/uploads/2020/04/Why-are-people-saying-no.mp4">http://thenext100days.org/wp-content/uploads/2020/04/Why-are-people-saying-no.mp4</a><br /> <br /> &nbsp;<br /> <br /> This is such a broad question because everyone has different perspectives. Some have mainframe issues, where they struggle with the product; they might not feel confident or competent enough to deliver that product. Others may simply not be able to sell right - you don't have a system and don't know what steps to take and how to take those steps so that the process feels natural and leads to an organic and certain question "when do we start?"<br /> <br /> The price won't matter because both the value and the process feels right. Some people struggle to gain converts because they are going to where they think they are needed. Now, we know that you should never go to where you are needed. You should go where you are wanted. Essentially, the reason prospects say no will not be the same for everyone. But these aspects will filter through the reasons for you personally.#217 Erik Seversen – Language#217 Erik Seversen – Languagehttp://thenext100days.org/?p=4037Fri, 03 Apr 2020 06:30:56 +010050:56falsefull11Language with Erik Seversen<br /> Today, Erik Seversen is speaking to us from lock down in Los Angeles about language. He's got fingers in all kinds of pies. He's a guest speaker and he has a company that helps people who speak English as a second language.<br /> <br /> <br /> <br /> Where a love for teaching languages began...<br /> Back in the nineties, Erik joined an American campus in Japan. He was a liaison between the students and teacher because, though they all spoke English, there was a cultural barrier. Erik's job was to help students feel comfortable with Western teachers.<br /> <br /> It was an excellent introduction to education and the ability to change lives. It gave an intercultural experience which he loved and gave him an experience if teaching.<br /> <br /> After a detour into kickboxing in Thailand, Erik returned to Richmond, Virginia to spend more time with a girl at home. He ended up working at some community colleges and then got hired at a university as an instructor of English as a second language.<br /> Teaching to business<br /> After marrying said girl, Zip, and starting a small family, Erik enjoyed teaching. Great colleagues, great family, great life. But he found he couldn't raise his family on his teaching salary. As a result, begrudgingly he moved into business...<br /> <br /> ...and loved it.<br /> <br /> He became part of a company in international development. Through business he was using all of these strategies of success to inject into motivation, practical skills and inclusivity. But he realised no-one was using these in education and so wanted to get back to his first love.<br /> <br /> But, he wasn't going to be a teacher. Erik had a vision to teach teachers and students how to be successful with all of the business formulas he has learnt. That was the start of <a href="https://languagelinq.com">Language Linq</a>.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2020/03/Gin-Oclock.mp4">http://thenext100days.org/wp-content/uploads/2020/03/Gin-Oclock.mp4</a><br /> What's the main ingredient of helping somebody to learn English as a second language?<br /> <a href="http://thenext100days.org/wp-content/uploads/2020/03/Confidence.mp4">http://thenext100days.org/wp-content/uploads/2020/03/Confidence.mp4</a><br /> <br /> The more that we are scared, the worse our ability to communicate naturally is. Therefore, the more relaxed we are, the better communicators we are. One of the first things Erik asks his clients to do is to dream in English.<br /> <br /> What are the last 5 minutes of your day? Do it in English. Whether that be praying, meditating, thinking about breakfast for the next day. Just do it in English. It won't take very long for you to tend up dreaming in English as a result! Once you dream in English, your English is great and you might not remember what you say but your confidence has lifted. Why? Because you realise that English is inside of you. It's all there for you to use and you don't need to be nervous.<br /> Confidence, pursuing passions and the coronavirus<br /> Erik did a LinkedIn post regarding this. His routine is shattered and speaking events postponed and cancelled. We can focus on these things and wallow in our sorrows, or we can do something different. Reset your mind and think about what you can do with what you have got. What's your Covid-19 next 100 days going to look like?<br /> <br /> * Focus on helping people<br /> * Make lists of what is working, what's not and where we need to focus - lists make reality<br /> * Inspiration is nothing without action. Act.<br /> <br /> What terror taught about business<br /> Erik has had the unfortunate experience of having a gun to his head (argh!). But it taught him a very valuable lesson about business.<br /> <br /> To back track a little, Erik was at high school and had an average record until he realised he wanted to become a professor.#216 Kealan Doyle – Financing New Tech Companies#216 Kealan Doyle – Financing New Tech Companieshttp://thenext100days.org/?p=4035Fri, 27 Mar 2020 07:30:25 +010041:53falsefull11Financing New Tech Companies with Kealan Doyle<br /> Another returning guest today - the charming Irishman <a href="https://www.symvancapital.com/Our-Team/Kealan-Doyle">Kealan Doyle</a> talking to us about financing new tech companies. Living in London, things are a bit haywire as Covid-19 rules the roost. We're hoping Kevin will be safe though, being in the folds of the deep North in Northumberland!<br /> <br /> <br /> <br /> <br /> <br /> Kealan has just-about finished anew article to publish. We're in a remarkable time of self-isolation and quarantine. It's all very new and we are seeing very different reactions. Financial markets will probably fall further. However, there are some signs that we can see the light - no new cases of coronavirus in China and the death rate in Germany is only 0.2% in contrast to 7% in Italy. There are glimpses of light. Kealan thinks the market will start coming back before too long. A nasty recession but it'll be short and we will bounce back.<br /> Trump and the 'China Virus'<br /> Going off track for a little while, Kevin marvels at the cleverness behind Trump's use of words and, in particular, nicknames. Though all politicians are due to lie, he called his opponents names that focussed the mind: crooked Hilary, lying Ted. They all generate a keen eye to find the lie in political campaigns.<br /> Financing new tech companies<br /> What we like about Kealan is his in depth and sound assertions in regards to finance. And of course we trust what he says as he is indeed working in the world of finance at the heart of London. In particular, he helps finance new tech companies.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2020/03/Technology-and-must-have-problems.mp4">http://thenext100days.org/wp-content/uploads/2020/03/Technology-and-must-have-problems.mp4</a><br /> <br /> Must have technologies often sit within must have products such as insurance. Kealan and his colleagues are solving must have needs.<br /> How does Kealan help people?<br /> Kealan's company has an EIS fund. But how does that work? Enterprise Investment Schemes has helped the UK from having little to no enterprise market to having an abounding selection of SME investments that have been generated and invested in.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2020/03/Should-employers-keep-their-employees.mp4">http://thenext100days.org/wp-content/uploads/2020/03/Should-employers-keep-their-employees.mp4</a><br /> <br /> Kealan's opinion is that we're close to a great time to buy. We can often talk ourselves down and, when you turn on the tv, it's talking about the crisis 24/7. It's, quite frankly, depressing. The only thing that the media is putting out is negativity.<br /> <br /> Kealan thinks its right that there are eminent scientists being interviewed, and researched news be broadcast. There's good debates going on. However, people need to stop buying toilet paper. The actions of the few are affecting the many when it comes to those stock piling resources. It's been a reaction completely to the antithesis of those of earlier generations where people worked together and enjoyed a collegiate community. In contrast, we're riding on the survival mode of 'bugger you, I am getting what I want.'<br /> Brexit<br /> <a href="http://thenext100days.org/wp-content/uploads/2020/03/Brexit.mp4">http://thenext100days.org/wp-content/uploads/2020/03/Brexit.mp4</a><br /> <br /> Graham's disappointed that Brexit is most likely going to be delayed because all the brain power is being funnelled into dealing with coronavirus. However, there's no choice really. This is a bigger priority. Everything else is currently receding in light of the Covid-19 outbreak.<br /> What kind of consideration would we have if we checked EIS funds out now whilst the world is a mess?<br /> A lot of people are going to be looking at opportunities to invest once the dust has settled.#215 Graham and Kevin – The First 100 Days#215 Graham and Kevin – The First 100 Dayshttp://thenext100days.org/?p=4013Fri, 20 Mar 2020 07:30:44 +010045:38falsefull11The First 100 Days with Kevin Appleby and Graham Arrowsmith<br /> "How do you approach the vital first 100 days in a new role?"<br /> <br /> Today, we're talking about this question, which Kevin recently posted on his <a href="https://www.linkedin.com/in/kevin-appleby-295417a/">LinkedIn profile</a>. As listeners may well know, Kevin teaches seminars and this is something he was thinking about; can you offer help with the first 100 days of a new job, in the classroom?<br /> <br /> <br /> <br /> <br /> The first 100 days - feedback from LinkedIn<br /> The number of views on that post has been 10,051. We had <a href="http://thenext100days.org/207-matt-clark-the-rainmaker-system">Matt Clark</a> on the show a while ago. He was talking about using LinkedIn and the power of LinkedIn. If your audience is B2B (Kevin's is), and you do it in the right way, you can get an awful lot of eyes on your posts. You can open up conversations with very new links and hence create a usable network.<br /> <br /> One of the comments on Kevin's post was this:<br /> There are so many things to think about, but for me the starting point is always to invest time with my new teams and key stakeholders around the business to build new relationships, gather their views and show that I care about them.<br /> You want to make a new impression when you enter a new role. What you want to do is create strong bonds with those who are going to effect your performance.<br /> Reading around...<br /> Kevin's been doing some reading around this and a lot of people were saying it's useful to create a stakeholder's map, note down who they are. How much power do they have in an organisation? And how much interest do they have in what you're doing? Draw 4 boxes and 2 axis with these questions position on them.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2020/03/What-do-you-do-to-make-a-sale.mp4">http://thenext100days.org/wp-content/uploads/2020/03/What-do-you-do-to-make-a-sale.mp4</a><br /> <br /> Arguably, within that first 100 days, you should be looking at those people who are making a real difference within your organisation. You might want to pick and choose who you pal along with and support to achieve the goals of the organisation. That's the idea of looking at stakeholders; you want all those sales and outward-facing people in that top corner.<br /> Ask the most basic questions<br /> Another comment on Kevin's post was ask the most basic questions. During the first 100 days, you have a bit of grace to ask the silly questions. So, ask them! Sometimes you can get funny looks but actually, if you're new, asking the most basic of questions helps you understand the business at a fundamental level.<br /> <br /> This also helps another point that was said: start at the bottom and work your way up. Then, when you're talking to the important people you'll be smarter!<br /> Say 'no!' in the first 100 days<br /> Now, this is an interesting one for the first 100 days of a new role. You'd think being the yes-man would be the best pathway. However, Oliver Deacon says that, by saying 'no' to as much as possible, you avoid getting dragged down in the nitty gritty trivia. Take as much time as possible. Oliver goes on to say:<br /> <br /> <br /> <br /> This looks like a recipe for doing well in a big company. From what you learn you can create an opinion quickly, which helps you learn quicker and generate awareness.<br /> Responsibility from the company<br /> How many companies have given you a good induction? How many companies have given you a bad induction?<br /> <br /> It's very common to achieve a new job and be thrust in the deep end without some sort of float. A helpful suggestion Kevin makes is this:<br /> <br /> Ask yourself what type of induction do you need? How do you almost arrange your own induction course? This is probably worth putting this on your to-do list! It's not all about a HR bod coming to you with ...#214 Dan Wells – Connecting Chief Finance Officers#214 Dan Wells – Connecting Chief Finance Officershttp://thenext100days.org/?p=3989Fri, 13 Mar 2020 07:30:56 +010045:00falsefull11Connecting CFOs with Dan Wells<br /> Dan Wells is talking to us about connecting CFOs. He founded two collaborative portals: <a href="https://growcfo.net">growcfo</a> and <a href="https://growceo.net">growceo</a>. He's spent 20 years as an advisor to lots of high-growth, entrepreneurial businesses. Additionally, he was an equity partner in a big four firm. Now, he's making his own path with his new venture.<br /> <br /> <br /> <br /> <br /> Entrepreneurial spirit<br /> Dan's passion has always been to become an entrepreneur. His family have had experiences as entrepreneurs' as a result, he wanted to follow suit.<br /> <br /> When Dan was younger, his parents worked hard with a catering equipment company. He used to spend his time keeping out of trouble by helping deliveries to local businesses. Also, his uncle ran a successful catering business. Looks like being a business professional runs in the blood!<br /> Connecting CFOs with portals<br /> <a href="http://thenext100days.org/wp-content/uploads/2020/02/Portal.mp4">http://thenext100days.org/wp-content/uploads/2020/02/Portal.mp4</a><br /> How do you connect CFOs through portals? What's the business idea?<br /> When Dan looks at a lot of the tech businesses that have done well, he sees that entrepreneurs apply technology to a good skillset in order to create their own business. It's a great business model to apply technology to field which you are passionate about and already have a solid network in.<br /> <br /> What Dan's done is get some software and joined with a tech company in order to create a big collaboration zone. That way, there can be a great platform for shared ideas and resources. In fact, this is how Dan and Kevin met! They connected on LinkedIn and Dan offered Kevin a place on the CFO portal.<br /> <br /> Once you get into the portal, you set up a profile and then you would have access to all the content and you can message any other members. You can either use the different threads of the information that has been posted; or you can filter all of the content according to what is most relevant to you. For Dan, it's about making what's relevant to people. You can get lost information overload and so this service gets people in front of a community and the information you want. He provides support.<br /> Where did it start?<br /> What Dan has found is that people can often be lonely and isolated within their roles. They try find solutions themselves and get their head down. Invariably, they waste a lot of time and cost. What Dan encourages them to do is find others in similar situations and try and learn from the things they have worked out. This also applies to learning from their mistakes too! It sort of links to our conversation with <a href="http://thenext100days.org/210-engel-jones-narrative-and-networks">Engel Jones</a> - sharing our experiences can be such a powerful thing.<br /> <br /> The portal that's set up at the moment is purely online. Dan and his team were keen to get a good number of members so there was a solid critical mass in each location. He has about 1000 members now, which means they have enough people with common interest to start thinking about events and getting people together face-to-face.<br /> Income<br /> <a href="http://thenext100days.org/wp-content/uploads/2020/02/Income.mp4">http://thenext100days.org/wp-content/uploads/2020/02/Income.mp4</a><br /> <br /> With gathering people together, there are lots of opportunities for generating income. However, the importance is to maintain and manage the user experience of the portals. It needs to be an attractive place for users to come to.<br /> <br /> Dan's recently departed the world of big organisations. He left back in June last year. Since then it's been a rapid journey and the uptake of the portals have been really high. What's really encouraging is the level of referrals - it's a big indicator of how people are finding the user experience.<br /> #213 Tabitha Jayne – Sustainable Development Goals#213 Tabitha Jayne – Sustainable Development Goalshttp://thenext100days.org/?p=3905Fri, 06 Mar 2020 07:30:52 +010052:51falsefull11Sustainable Development Goals with Tabitha Jayne<br /> Tabitha Jayne joined us  to talk about sustainable development goals (STGs). But what is sustainable development? What are sustainable development goals?<br /> <br /> <br /> <br /> <br /> An overview of sustainable development goals<br /> Sustainable development is about business not being just about profit. It's about looking after people and looking after our planet at the same time. In business, most of us will be doing some of this.<br /> <br /> The sustainable goals have taken this idea and developed 17 ways that we can create a world that works for everybody. It's a huge, aspirational goal. How do we make this transition successfully? These goals are steps to help us achieve this and have come out of the United Nations.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2020/02/The-United-Nations.mp4">http://thenext100days.org/wp-content/uploads/2020/02/The-United-Nations.mp4</a><br /> <br /> Sustainable business is a language that goes beyond barriers, beyond culture and beliefs, etc. It's a language we can all understand. As a result, these goals are something Tabitha would keep at all costs. If she could save one thing from the UN, these goals would be it!<br /> <br /> Kevin follows a guy called Daniel Priestley, who wrote <a href="https://amzn.to/39u2gYK">Key Person of Influence</a>. He talks about a person of influence, attaching them to one or more of the sustainable development goals. He sees it as the way forward for businesses. But how do you go about doing that?<br /> <br /> Walking through the goals is not about picking up all 17. Otherwise, you'd be running around like headless chickens! It's about finding one or more goals that speak to you. They're designed to be interconnected. Therefore, by picking even just one, you are making an impact on other goals and a wider, good influence than you think.<br /> <br /> 17 United Nations Sustainable Development Goals<br /> <br /> What are you most passionate about? That links into how you pick your goals. It also links into another theme of the show. This is that you need to decide your passions in order to b successful. Follow what grabs your imagination otherwise you're going nowhere.<br /> Industry, innovation, infrastructure<br /> The world is changing. Going deeper into these goals within your business can spark more creativity in what you do and how you run your company.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2020/02/Favourite-STG.mp4">http://thenext100days.org/wp-content/uploads/2020/02/Favourite-STG.mp4</a><br /> Why do we have division? Can sustainability influence this?<br /> What a question! First of all, if you're not part of the STG conversation, you can't shape and direct and impact what is happening. If you truly want a world that works and you have a strong opinion on what it is, being part of this conversation is essential to you.<br /> <br /> When it comes to if sustainability can bring about peace, this goes back to looking at inner nature or sustainability. There's a perspective that what is happening in the world at the moment, is a reflection what is happening within us. It requires us to look at ourselves and ask where are we not at peace with ourselves. We must first look at that in order to  start creating peace in the world.<br /> <br /> Interestingly, the football clubs in Scotland are taking on all 17 STGs in order to ensure football is giving back to its communities.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2020/02/Football-and-Sustainability.mp4">http://thenext100days.org/wp-content/uploads/2020/02/Football-and-Sustainability.mp4</a><br /> Gender and sustainability<br /> <a href="http://thenext100days.org/wp-content/uploads/2020/02/Gender-equality-shouldnt-just-look-at-women-and-children.mp4">http://thenext100days.org/wp-content/uploads/2020/02/Gender-equality-shouldnt-just-loo...#212 Amit Raj – Link Building#212 Amit Raj – Link Buildinghttp://thenext100days.org/?p=3941Fri, 28 Feb 2020 07:30:15 +010055:45falsefull11Link Building with Amit Raj<br /> Today's podcast features Amit Raj talking about link building. Amit Raj is an SEO consultant and runs a <a href="https://amitdigitalmarketing.com">link building company</a> from his home in Glasgow.<br /> <br /> You can also visit <a href="https://victoriousseo.com/markets/seo-consultant/">https://victoriousseo.com/markets/seo-consultant/</a> to help you find the best SEO consultant services that may guide and help you improve your marketing strategy like Amit Raj..<br /> <br /> <br /> <br /> <br /> How do you help people through link building?<br /> A lot of the time Amit works with people who have SEO down; they've written all the content and ticked off the keywords and the Google Ads. But, they've hit a brick wall . They need an added edge -mostly on <a href="https://harohelpers.com/how-to-use-haro-for-seo-and-why/">how to use haro</a><br /> <br /> That's where links come in to get coverage. The more quality links you have is better than more links. Amit says it was in the earl 2000s where people went for volume but it's becoming apparent now that it's about quality. Ideally, you want quality and quantity. However, the most important thing is quality links and relevancy.<br /> How do you get links?<br /> After you build the foundations for your SEO, before you build links you need to think about your audience. Know what pain-points they have, what they find interesting and what they want to learn about. Make sure you have that on the site, or something else you can leverage to get links.<br /> <br /> The next step is to think about where you audience is; what other sites are they looking at? Are there particular publications they're looking at, or an industry blog they're always on? Then, you need to reach out to those sites.<br /> <br /> You might want to say:<br /> <br /> We have a piece of content it might be worth mentioning here, what do you think about it?<br /> <br /> You've got a piece discussing X. We have content that specifically narrows down on Y within that topic. There's a connection here.<br /> <br /> Now, you're not always going to get links but the majority of the time you will and they will be good quality. From those links and the relationship you build, you can ask to write a whole new piece for their site. Essentially, it just depends who you're talking to.<br /> <br /> Sometimes, you can ask to hyperlink a specific part of their content. Often people will ask for a specific anchor, such as 'SEO consultant' or 'SEO guide.' As a result, you're pushing Google in the right direction because you become linked with that anchor text.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2020/02/Guest-blog-posts.mp4">http://thenext100days.org/wp-content/uploads/2020/02/Guest-blog-posts.mp4</a><br /> Is link-building mutually beneficial?<br /> The person providing the link to your site will not necessarily benefit from the link. However, it will not do them any harm. As long as the content and the link is relevant, then you'll find it will benefit, even if it's indirectly. The worst is nothing will happen. So risk is really very minimal.<br /> Bigger companies vs smaller businesses<br /> If you contacted Graham or Kevin, they'd respond because they are small business. But what about larger businesses? Who do you get in contact with?<br /> <br /> If you're trying to write a guest article for someone, there's usually a content manager or blog manager within these big businesses. It will just involve some manual research. Often you might want to go to the editor but it depends on the company you want to write to or link to.<br /> <br /> With every client, Amit will contact bespoke. He recommend that, if you're doing link building or outreach, personalise as much as possible. At the very least, address someone by their name. Add a compliment and bring the value exchange.<br /> <br /> * What are you offering them?<br /> #211 Miha Matlievski – The Fail Coach#211 Miha Matlievski – The Fail Coachhttp://thenext100days.org/?p=3898Fri, 21 Feb 2020 07:30:40 +010052:21falsefullBeing a Fail coach with Miha Matlievski<br /> <br /> <br /> Miha Matlievski calls himself the Fail coach. Why? Firstly, because he learnt most of what he knows about running and scaling a business through failures. Also, after bouncing back from his negative reactions to his own failures, he realised failure happens when you push yourself outside of the comfort zone. Now, he still fails but has systems in place to recognise and bounce back from failures sooner. As a result, he believes having a good relationship with failure is the key element to succeeding faster.<br /> <br /> <a href="https://www.fail.coach"></a><br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2020/02/Why-the-fail-coach.mp4">http://thenext100days.org/wp-content/uploads/2020/02/Why-the-fail-coach.mp4</a><br /> The fail coach: how did you realise you could talk about failure as a business?<br /> When Miha was 17, he dropped out of high school. He started his entrepreneurial journey at 18 but he thought, because he was good at sales, he was a good entrepreneur. He never took the time to look at what makes a good, solid foundation. Where he was riding a good economic wave, he didn't actually understand business. He lived a luxurious life without really knowing what a good entrepreneur was.<br /> <br /> Then, suddenly the crisis came. His life looked like the house made from straw in the three little pigs story. The bank said his ventures would not be profitable and they were out! Miha owed lots of money, he got divorced and lost people he thought were friends. Unfortunately, Miha became depressed and suicidal.<br /> <br /> There was a turning point in Miha's thinking where he stopped blaming outside factors and took charge of his own actions - his own failures.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2020/02/Failure-jounrey.mp4">http://thenext100days.org/wp-content/uploads/2020/02/Failure-jounrey.mp4</a><br /> <br /> Miha used three and a half years to bounce back before he could take all those lessons from the failures to create a new start up. It was incredibly successful and he managed to pay a large portion of his past debts. As a result, he had the luxury of time, money and choice. He loved spending time being surrounded by entrepreneurs and decided helping others was so much more productive than creating yet another company.<br /> Why did your mindset change?<br /> <a href="http://thenext100days.org/wp-content/uploads/2020/02/What-changed.mp4">http://thenext100days.org/wp-content/uploads/2020/02/What-changed.mp4</a><br /> <br /> Looking back, Miha sees that no-one wanted to kill him. However, those threats were still made. Miha was young and fresh in the business world. So, these threats were taken seriously.<br /> What were the key lessons you learnt from bouncing back?<br /> <br /> * The first foundation starts with you: the entrepreneur. Who are you? What do you want be and achieve? What are your passions?<br /> * Mindfulness allows you to step away from the moment and turns off autopilot.<br /> * Emotional intelligence. We use emotion where logic is needed and use logic where emotion is needed. Consequently, entrepreneurs must use emotional intelligence as a compass to balance yourself. Be grounded.<br /> * Don't fear regret - push outside of your comfort zone and do it!<br /> <br /> The beauty of Miha is that he has authority to coach others. He has endured hard and dark times. Therefore, as a fail coach, he can truly empathise. Also, he offers hope because his presence shows you can get through dark times.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2020/02/What-are-the-questions-your-clients-ask.mp4">http://thenext100days.org/wp-content/uploads/2020/02/What-are-the-questions-your-clients-ask.mp4</a><br /> <br /> Most entrepreneurs are the creative type; we come up with crazy ideas, we see problems and we see solutions. However,#210 Engel Jones – Narrative and Networks#210 Engel Jones – Narrative and Networkshttp://thenext100days.org/?p=3886Fri, 14 Feb 2020 07:30:34 +010042:40falsefull11Narrative and Networks with Engel Jones<br /> This week we have something of a podcast expert on The Next 100 Days, talking to us about narrative and networks. Our guest is Engel Jones. He's a superstar at talking to people from around the world.<br /> <br /> <br /> <br /> The Next 100 Days has celebrated it's 200th episode and it's 4th year. But, Engel has actually released 2700 episodes across just under 4 years. What an amazing achievement.<br /> <br /> <br /> <br /> After the podcast, Engel was actually going to interview Kevin for his most recent 12-minute podcast episode. <a href="https://twelveminuteconvos.com/?s=graham+arrowsmith">Graham</a> has actually been a guest twice now. But what was the meaning and drive behind <a href="https://twelveminuteconvos.com">12 minute conversations</a>?<br /> Behind the scenes of narratives and networks through podcasts<br /> Engel wanted to get to know people better and ask questions that were relevant to the people he was speaking to. He was interested in narratives and networking came about because of that.<br /> <br /> Long story short, Engel went after a narratives and network skillset through conversations.<br /> <br /> That idea of connecting to people links to Engel's business <a href="https://amazelenterprise.com">Amazel Enterprise</a>. Engel has created a marketing strategy where he brought himself into the centre. This means you look at the pillars of spirituality, family, career, physical, political and financial. Then you dive into the wheel of business - you look at CEOs, management, marketing, finance, etc. 12 Minute Convos was supposed to be the funnel that gave some leads and coaching. But, it became the funnel for everything. It has been very popular.<br /> 12 Minute Convos<br /> <br /> <br /> The vision for 12 minute convos is to share narrative and create networks. The mission is to build bridges through meaningful conversation over the next 3 years. Engel wants to have another 9000 conversations this year.<br /> <br /> Ultimately, Engel wants to immortalise the voice of humanity. You get onto the podcast platform and it is taken for granted. However, it is part and parcel of immortalising the voice of someone at a particular time in their lives.<br /> <br /> Engel ties his conversations to 'Your Own Unique Real Self'.<br /> Y.O.U.R.S<br /> <a href="http://thenext100days.org/wp-content/uploads/2020/02/Y.O.U.R.S.mp4">http://thenext100days.org/wp-content/uploads/2020/02/Y.O.U.R.S.mp4</a><br /> <br /> Engel didn't want to write a book. He created a work book that asked the questions that would hopefully inspire others in how they can start their own brand.<br /> What's the process your clients go through to get the outcomes you hope for them?<br /> That's a great question. The intuition approach that says 'you need to do this for x' only works up to a point. Engel finds that when an individual sees it for themselves, there's a different drive that occurs. If you know yourself and your unique, real goals then consultancy becomes a lot clearer and better to plan.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2020/02/Kevins-facts.mp4">http://thenext100days.org/wp-content/uploads/2020/02/Kevins-facts.mp4</a><br /> Curious questions<br /> Kevin's been doing a bit of research for his appearance on Engel's podcast. He noticed that the questions asked are covered in the workbook you can download from Engel's site.<br /> <br /> Where did some of those questions come from?<br /> <br /> Engel likes digging into the younger you. He says this is because he feels the younger you doesn't get enough credit. It's always:<br /> <br /> "If I knew then what I know now then I would have done things differently!"<br /> <br /> However, for Engel he marvels what his younger self had to deal with. It is a challenge to think we need to give our younger selves more grace.<br /> <br /> <a href="http://thenext100days.#209 Russell Thackeray – Bricks and Mortar#209 Russell Thackeray – Bricks and Mortarhttp://thenext100days.org/?p=3857Fri, 07 Feb 2020 07:30:40 +010001:05:19falsefullBricks and Mortar with Russell Thackeray<br /> Today we have a returning guest, Russell Thackeray. He's talking about his new venture into retail with a bricks and mortar business. He has found out that starting up again from scratch isn't quite as easy as he first imagined. Listen in and learn all about the pitfalls that Russell has encountered in his first 100 days.<br /> <br /> <br /> <br /> <br /> QEDOD.com?<br /> Four or five years ago, Russell divested his large training business 'to go solo' as they say. He'd worked in the consulting and training industry for many years, and decided to focus on two areas. These were the analytics and evaluation of OD departments and resilience. (OD means organisational development!)<br /> <br /> However, Russell spent all his time on resilience really. For example, he was building products, training programmes and skillsets based on this. As a result, QEDOD was born. Russell and a bunch of consultants follow the traditional model of money for hours, alongside some online training and revenue streams.<br /> <br /> What's interesting us that Russell is branching out into bricks and mortar.<br /> Bricks and mortar<br /> Russell is a great believe of practicing what you preach. It was when Russell was in a cafe that he saw a beauty bar up for sale, and wondered how much it was to buy (or rent) that space. Why? Because there are two things he knew about retail that works - experiences and niche. This space seemed perfect to create a heart for his new business and create a gathering point for training, consultancy and the other therapeutic practices Russell organises within his business.<br /> <br /> The soft launch is two days from the date this podcast was recorded! Russell's business has become a bricks and mortar business!<br /> <br /> <br /> The next 100 days...<br /> Interestingly, Russell doesn't plan 100 days out. Russell starts from the perspective of being interested, innovative and enthusiastic about something. What Russell wanted to do is create a training space and a therapy space, because he is good at those things. On the other hand, there was a real need to provide a retail element for the lease. This is something Russel hasn't done for a number of years. Russell's plan was to provide something high value, experiential and niche. So, he decided to retail CBD (Cannabidiol Oils), because linking this with a therapeutic practice helps its reputation, particularly in the UK. Additionally, it gives a unique aspect because CBD is often bought online or in shops that offer a questionable quality.<br /> <br /> Combining CBD with Russell's therapy practice allows him to, for example, run a sleep clinic. He can discuss the quality, the physiology, the psychology and the routines of sleep, AND use CBD as part of a therapeutic approach.<br /> <br /> The logic of this was incredibly appealing. Russell's business model is:<br /> <br /> * Hiring the therapy room out to therapists<br /> * Running therapy and training to courses and groups their selves<br /> * The retail<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2020/02/Pivoting-in-retail.mp4">http://thenext100days.org/wp-content/uploads/2020/02/Pivoting-in-retail.mp4</a><br /> Who will be your clients?<br /> There are two sets of clients. First of all, there's quite a lot of footfall. This is because the mariner in which Russell's centre is based is a huge, experiential endpoint. The second group of people are people who have a need for the sorts of therapies Russel's team put together. For example, people who have PTSD, who have stress or anxiety, people who want to live a better life, to make presentation skills better, a need for counselling.<br /> <br /> As result, Russel is witching from international work to being local - being part of a community. He will be getting to know the great movers and shakers and makers of his local market.<br /> <br /> #208 – Saisha Singh – Marketing Vodka#208 – Saisha Singh – Marketing Vodkahttp://thenext100days.org/?p=3826Fri, 31 Jan 2020 07:30:31 +010047:19falsefullMarketing Vodka with Saisha Singh<br /> Today we're talking to Saisha Singh, who is the brand and communications director for <a href="http://www.laplandiavodka.com/index.php/main-2/">Laplandia Vodka</a>. As a young entrepreneur, she is in charge of marketing the vodka. But, that title seems like a huge role! What does it entail?<br /> <br /> <br /> <br /> <br /> Marketing vodka: a day in the life of a brand and communications director<br /> Ultimately, Saisha leads communications and deals with how people view Laplandia in the market. It started off creating the content - what made the brand stand out?<br /> <br /> Also, Saisha's role includes training brand ambassadors and negotiating contracts. She also works with consumers and influencers to hold vodka tasters, masterclasses, exhibitions and other events. Wow, what a job!<br /> The vodka<br /> The vodka, unsurprisingly, is from Lapland.<br /> <br /> Vodka is 60% water. Therefore, water is a key ingredient. Additionally, the water sourced for Laplandia Vodka comes from Lake Hirsijärvi. This Lake is 200km from the Arctic Circle. It is very pure and clean. The flavours <a href="http://www.laplandiavodka.com/index.php/straight-line/">here</a> represent the colours of the Northern Lights.<br /> <br /> Overall, the intention is to keep Laplandia vodka natural, clean and pure. At the moment, the market is looking for ingredients that are clean. Laplandia vodka is sweetened with heather honey, so there are no artificial sweeteners (as found in other vodkas).<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2020/01/Clean-Ingredients.mp4">http://thenext100days.org/wp-content/uploads/2020/01/Clean-Ingredients.mp4</a><br /> <br /> &nbsp;<br /> <br /> The artistry of vodka's craft is spoiled by the idea of knocking vodka down to get drunk. The key strategy Saisha has worked with is hosting vodka tastings, in order that people understand the product. The millennials today are more discerning - what are they drinking and where has it come from?<br /> Affordable luxuries<br /> Laplandia vodka is an affordable luxury. As a result, it is marketed as a premium product. Part of that comes from educating consumers. Saisha works with bartenders to understand their craft. After all, they are the biggest ambassadors for the brand.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2020/01/Sugar-saturated-industry.mp4">http://thenext100days.org/wp-content/uploads/2020/01/Sugar-saturated-industry.mp4</a><br /> <br /> &nbsp;<br /> Mixer of choice<br /> All Laplandia's products can be drunk over ice. The target audience is the sipping consumer - someone who enjoys their drink. This is more in line with a luxury lifestyle and good quality ingredients. Additionally, it echoes the idea of understanding what you're drinking and respecting the craft.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2020/01/Vodka-mixers.mp4">http://thenext100days.org/wp-content/uploads/2020/01/Vodka-mixers.mp4</a><br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2020/01/Affordable-luxury.mp4">http://thenext100days.org/wp-content/uploads/2020/01/Affordable-luxury.mp4</a><br /> <br /> &nbsp;<br /> What's the pricing?<br /> At retail stores, there is a range between £30 and £32. It's very easy for someone to purchase and less expensive than Grey Goose or Belvedir.<br /> Graham's lost his sense of smell...oh, heck!<br /> As some readers may know, Graham lost his sense of smell a while ago. Don't worry, it's coming back now! But the question is, can you tell the difference between different brands of smell?<br /> <br /> What's interesting is, if you pour a Laplandia Coco shot and, what was, a Xerox Coconut shot, you'll find their's is colourless. In contrast, Laplandia Coco is cloudy because of the natural ingredients. You can also smell it. This makes Laplandia different.<br /> Laplandia founders<br /> #207 Matt Clark – The Rainmaker System#207 Matt Clark – The Rainmaker Systemhttp://thenext100days.org/?p=3799Fri, 24 Jan 2020 07:30:18 +010052:05falsefullMatt Clark - The Rainmaker System<br /> We're recapping a topic we've talked about lots on the podcast: LinkedIn. It's a brilliant platform for networking and we've had some great speakers on the subject. Today, we have someone who might take this a step further - Matt Clark - with the rainmaker system.<br /> <br /> <br /> <br /> Matt's company is called the Virtual Edge and they've created a programme called the rainmaker system. This is all about how to gain 2-5 high value leads per day, from LinkedIn...without paying for ads.<br /> So, what were the beginnings of the rainmaker system?<br /> <br /> * First of all, what is a high value client?<br /> <br /> High value is all about it being B2B, anything above $2000. For Matt, he wants to be the most effective he can be, with the time and energy he is putting in. It's about working smart.<br /> <br /> * Typically, what are the products or services Matt's clients are selling?<br /> <br /> A huge range. Coaching, consulting, advisors; construction and IT services - it's all across the board. However, Vital Edge is now putting an emphasis on coaching, consulting and advisors.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2020/01/Whats-the-question-you-answer-with-new-clients.mp4">http://thenext100days.org/wp-content/uploads/2020/01/Whats-the-question-you-answer-with-new-clients.mp4</a><br /> <br /> Matt helps shut out all the noise and get more leads. The more people you can have a dialogue with upfront, the more people you can bring value to.<br /> <br /> Is there a way you can regulate the amount of leads you get? Matt says, how much you put in is how much you're going to get out.<br /> A bit of background...<br /> Matt started out in door to door sales in the UK. For him, marketing was very new. When he came back to South Africa he started selling door to door again. But, what he wanted was more leverage; to do something where he didn't need to go door to door, all day every day.<br /> <br /> He has gone down the road of Facebook and being Google partners. All of that works but there's a massive learning curve and it changes all the time. If you're a master now, in 6 months time everything will change. Matt knew how to create a network with people and build a real relationship fast; he wanted to somewhere or something that would help him do that.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2020/01/LinkedIn.mp4">http://thenext100days.org/wp-content/uploads/2020/01/LinkedIn.mp4</a><br /> Matt's introduction to LinkedIn<br /> Like most people, Matt knew he needed to be on LinkedIn and created a profile. You add friends and family and then you never look at it again.  Then, he decided to look at it and dig deeper. As he started doing that and work with and connect with people, he realised there was more to be done. This is because the traction was amazing and he was receiving lots of engagement.<br /> <br /> Working one on one, however, wasn't; scaleable. So he had to create a different method whereby people could get the same results, if not better results, but in a much more leveraged way. That's when Matt and his team created the RAINMAKER SYSTEM.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2020/01/Quick-learner.mp4">http://thenext100days.org/wp-content/uploads/2020/01/Quick-learner.mp4</a><br /> What can be done to make LinkedIn work? ...and why do people not make it work?<br /> First of all, you need to answer questions. What's the product or service or training; why is it being provided; who are you targeting; what is the outcome?<br /> <br /> When you're dealing with LinkedIn, you've got to remember that it is a tool that will give direct access to the people you want. What you need to be doing - which is the difficult part - is ask the questions that help you get laser-focused on who your client is. This client profile needs to be based on the one that's going to gi...#206 – Victoria Pooley – Data Marketing#206 – Victoria Pooley – Data Marketinghttp://thenext100days.org/?p=3778Fri, 17 Jan 2020 07:30:59 +010050:26falsefullVictoria Pooley - Data Marketing<br /> This podcast episode is exploring the world of data marketing. Victoria Pooley has 20 years of experience in the field. She runs a company called <a href="https://tdpagency.co.uk">TDP Agency</a>, which is short for The Data Partnership. Initially the business offered direct marketing services through data-lead files and now provides the full shebang to save clients' headaches. It sounds like Graham is a direct competitor!<br /> <br /> <br /> <br /> <br /> Data marketing - the data partnership<br /> TDP started brokering data from different data providers. But in the industry there was a lack of transparency. You could put your credibility on the line because things were not as they were said to be.<br /> <br /> At one point, Victoria moved into providing her own data so she could claim full accountability for what she was selling to customers. This wasn't long lasting because TDP had to evolve with GDPR and how people wanted their data being dealt with. However, that cemented the value of transparency within the company. What is integral to a business within data marketing are the relationships you build with clients and suppliers, and having their interests as well as your own, at heart.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2020/01/Integrity-and-transparency-in-the-industry.mp4">http://thenext100days.org/wp-content/uploads/2020/01/Integrity-and-transparency-in-the-industry.mp4</a><br /> Email campaigns<br /> Email marketing is cost-effective. However, it is the least performing. Often, the multichannel approach is the best kind to gain maximum response. So, you might email a client, follow it up with a telephone call,  follow that up with a direct mail piece. That three-pronged 'attack' will get you in the psyche of the consumer.<br /> <br /> In B2B, email is the most preferable form of marketing. In contrast to <a href="https://www.finelyfettled.co.uk">Finely Fettled</a>, TDP offer support for email campaigns.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2020/01/Email-campaign-support.mp4">http://thenext100days.org/wp-content/uploads/2020/01/Email-campaign-support.mp4</a><br /> <br /> The core is the analysis of the data. It really isn't a surprise that businesses have an idea of who their client is - after all, they are appealing and marketing to and working with clients. However, it really is often wrong. Target audiences are more nuanced than people often realise.<br /> Target audiences<br /> <br /> <br /> We have biases in terms of who we think our customers are. When you have a specific client-base, you've got to think 20% of this customer base brings in 80% of revenue. Who are they?<br /> <br /> If you do some data analysis on these people then you can properly understand it. Then you'll make better decisions for the company and who you're targeting as prospectives, or follow ups for regular clients. It shouldn't be money first, understanding second. Let's understand first and then we can make the money.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2020/01/Targeted-accurate-marketing-vid-1.mp4">http://thenext100days.org/wp-content/uploads/2020/01/Targeted-accurate-marketing-vid-1.mp4</a><br /> Analysis<br /> Analysis will also give you an idea of how to write your copy as well. It tells you the types of customers that you've got. Copy is something Victoria outsources but will help streamline it for the customer. TDP has, in 80s terms, a rolodex of various different people that they work with.<br /> <br /> &nbsp;<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2020/01/Milestone-birthday.mp4">http://thenext100days.org/wp-content/uploads/2020/01/Milestone-birthday.mp4</a><br /> <br /> &nbsp;<br /> What was your entry into the data industry like?<br /> Victoria started in a call centre. It was an interesting insight because she didn't realise the industr...#205 Bola Abdul – Investing Education#205 Bola Abdul – Investing Educationhttp://thenext100days.org/?p=3748Fri, 10 Jan 2020 07:30:52 +010055:00falsefullInvesting Education with Bola Abdul<br /> Bola Abdul has plenty to say about investing education, financial education and advice, and foreign exchange. In a nutshell, Bola is a self-starter and has learnt a lot about the financial market and the foreign exchange market.<br /> <br /> <br /> <br /> <br /> Investing education: starting as a young 'un<br /> Bola started learning about the finance and foreign exchange market when he was 18 - 8 years ago. He's still a kid! How did he get into it?<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2019/12/How-much-money-do-you-need.mp4">http://thenext100days.org/wp-content/uploads/2019/12/How-much-money-do-you-need.mp4</a><br /> <br /> Surprisingly, it's quite a low entry point to get into this market. Bolo says it's because the brokers introduced LEVERAGE. That enables you to trade on a higher volume, relative to your count size. The low end is 1 to 30.<br /> <br /> For example, you might have a $10 million account and you're trading 1:30. If you wanted to buy pounds versus the US dollars, and have a stake of £10, for every single point that the market goes up or down you would either gain or lose £10. How it works is, with a 1:30 leverage, you're capped as to the stake size that you can do.<br /> <br /> Now, this is a bit tricky to understand so here's another example.<br /> <br /> If you opened an account NOW, with a 1 to 30 leverage, there is a maximum you can stake. Let's say you cannot stake anything above £10. Contrastingly, if you opened up an $10 million account with a leverage of 1 to 400 a point, you would be able to do a significantly higher stake size.<br /> Points and pips<br /> Pip - this is a term used in the foreign exchange market. "It moves in pips". This is an abbreviation for Price Increment Point. Now, we're talking about the pound-dollar exchange rate. It's quoted in 4 decimal places. For example, let's say it was quoted at 1.3001 - if it changed to 1.3002 it would have moved one point. If it moved to 1.3003, that's two points.<br /> <br /> However, the brokers have their spreads - how the brokers make their money I based on the spread they give people like Bola (retail traders).<br /> <br /> E.g. Let's say you are earning £10 a point and the spread is 2 pips. Instantaneously, the broker makes £20 pocketed, regardless if that trade is a winning or losing trade. If it was £100 a point, and the spread was two pips, the broker would make £200.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2019/12/Pips-and-Points-explained.mp4">http://thenext100days.org/wp-content/uploads/2019/12/Pips-and-Points-explained.mp4</a><br /> <br /> Ultimately, the trick is to figure out that, regardless of what you're paying a broker, you're betting that the outcome of the trade will appreciate considerably because of some event.<br /> Is this trade about events then?<br /> Bola says you must think about what the demand for currency is today. Because the market works by supply and demand. If we were on an island with US dollars and pound sterling, and there was a high demand for USD, you would have to give away sterling to acquire the USD.<br /> <br /> There are sporadic events - for example, Nov. 2016 where Trump was inaugurated - that can make an impact. You've always got to think about what the market participants expect. If the market participants expected the USD to go up in value, that will make a difference to the foreign exchange rate.<br /> <br /> So, to answer the question, yes the market can be impacted by big events in society...most likely political. However, these are SPORADIC. What the market is based on, and what is most important and influential, is supply and demand.<br /> <br /> There are many ways in which market participants base their trade ideas:<br /> <br /> * Supply and demand<br /> * Technical analysis<br /> * Sporadic events (thinking political shifts in power).<br /> #204 Graham & Kevin – 2020 Vision#204 Graham & Kevin – 2020 Visionhttp://thenext100days.org/?p=3732Fri, 03 Jan 2020 07:30:45 +010056:45falsefull2020 vision with Graham Arrowsmith and Kevin Appleby<br /> What's your vision for the first 100 days in 2020? 2020 vision is all about planning for the new year ahead. If you're starting out on a new project, have business plans in mind or have already started a new business, 2020 is the year to persevere and live out those plans.<br /> <br /> <br /> <br /> On this podcast, Kevin and Graham will be chatting about the past, present and future in regards to business and life!<br /> <br /> <br /> 2020 vision and the next 100 days<br /> So, what does Graham have planned for the FIRST 100 days of 2020?<br /> <br /> Graham hopes to have launched his new business by March. Then he will have achieved stage one at least! That is the priority.<br /> <br /> The other thing is, with bringing Ellie into the company, Graham will be relaunching the website. Additionally, he is focussing on new ways that Finely Fettled can help people - particularly regarding affluent data. With the advent go Ellie coming along, Finely Fettled has looked into affluent data. In particular, he's been looking at how to access those when you don't have their name and address. So, Finely Fettled will be launching the UK Affluent Address Database, and that will be an address database of the most affluent people in the UK.<br /> <br /> It's very similar to the service Graham talks about in <a href="http://thenext100days.org/164-graham-arrowsmith-partially-addressed-advertising-mail">episode 164 - Partially Addressed Advertising Mail.</a> Address only data is the gap in the market Graham and Ellie see. The results people are getting from this type of data are really quite impressive.<br /> <br /> In summary, and so you can all keep Graham to his Business resolutions (!):<br /> <br /> * Launching the new business.<br /> * Reinstating what Finely Fettled is and stands for.<br /> <br /> The start of the podcast<br /> <br /> <br /> It was on the 10th January 2016 that The Next 100 Days podcast released its very first episode. 4 years of the podcast and over 200 episode - what an achievement.<br /> <br /> It's quite a nervous thing to start a podcast and to speak with the possibility someone is listening to you! The thoughts of "I'll sound like like a bozo!" do run through your head. However, once you get into conversation with the fabulous guests that have been on, it all flows.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2019/12/Favoruite-Episode.mp4">http://thenext100days.org/wp-content/uploads/2019/12/Favoruite-Episode.mp4</a><br /> <br /> &nbsp;<br /> <br /> Find the episode Graham and Kevin are talking about, <a href="http://thenext100days.org/29-general-data-protection-regulation-gdpr-with-rosemary-smith">here</a>.<br /> <br /> Unfortunately, Rosemary passed early 2019. However, she's there on the podcast and will be remembered for the great things she said on it. As well as the other things she did in her life.<br /> <br /> Kevin's favourite was Dave Dee! Interestingly, this was Graham's favourite. His content was awesome. Listen <a href="http://thenext100days.org/sell-day-sell-year-dave-dee">here</a> id you haven't heard it.<br /> <br /> Initially, Dave worked as a magician. As a result, once of the things he does is PSYCHIC SELLING. Dave really started giving the magic about selling products and how to get into the psyche of the seller. That means he really knew how to appeal to the minds of others. Pure gold episode!<br /> Many a guest, many a topic<br /> The truth is, the podcast has become so varied as the episodes keep being recorded. We've covered finance, Human Resources, marketing, personal growth. There are so many people on the podcast who have been outstanding.<br /> <br /> Another favourite of Kevin's was John Lamerton and his discussion of his new book, 'Routine Machine'.<br /> The next 100 days for Kevin<br /> The next 100 days will see him continue a business reshape.#203 Etyen Segal – Caviar and Business#203 Etyen Segal – Caviar and Businesshttp://thenext100days.org/?p=3688Fri, 20 Dec 2019 07:30:13 +010051:27falsefullMarketing Caviar with Etyen Segal<br /> Etyen Segal is 21 years old and is a pro in marketing caviar. He runs Monarch Caviar, and has come to tell us all about it, as well as how marketing caviar works.<br /> <br /> <br /> <br /> Etyen is our youngest guest on The Next 100 Days Podcast. Also, he's very young to be heading a very successful, high-end business. He started his first Caviar Business when he was just 19 years old before moving on to Monarch.<br /> <br /> <br /> Marketing caviar<br /> Monarch Caviar is a relatively new company distributing black caviar. It offers you a new, modern approach towards their black caviar. Combining authentic traditions with a modern approach, they've created an unrivaled product, glorified by all caviar lovers and first-timers.It supplies caviar all over Europe while the caviar is sourced in Latvia, where the production facilities are.<br /> <br /> Annually, around 5 tons of caviar are consumed in the UK alone. Crazy! Most of that caviar is consumed at home. This is because, in restaurants, caviar has a higher purchase price.<br /> <br /> Monarch Caviar biggest sector is private clientele. Therefore, Etyen and his business team must focus on marketing trust and reliability. With such a delicate product, reliability and trust is really important for a consumer to buy it. Etyen calls this 'mouth propaganda.' That's got to be a 21 year-old thing!<br /> More than one product...<br /> At the moment, Etyen sells 4 different types of caviar. All are sourced from different types of Sturgeon and so they have different characteristics in terms of taste, size and texture.<br /> <br /> Retail prices for the cheapest caviar is £1000 per kg, and the most premium costs £1500 per kg. That's not obscene when you consider a premium party that you might eat caviar. Caviar isn't a daily luxury!<br /> <br /> When it comes to marketing, Monarch Caviar market themselves...much like any other company. This is very selective marketing. They show the brand at different events and associate with selective companies.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2019/12/Brands-.mp4">http://thenext100days.org/wp-content/uploads/2019/12/Brands-.mp4</a><br /> Does caviar travel well?<br /> Like all seafood, it requires a very prompt time scale between purchase and delivery. The business ensures good conditions for the delivery of the product. It will come with ice packs so that the caviar is preserved in the right temperature, which is sub-zero.<br /> <br /> Premium customer care<br /> <br /> With a -2 degree temperature requirement, Etyen has his very own freezers to keep the caviar good. In fact, he designates special freezers to the customers who buy regularly!<br /> <br /> However, when you buy caviar it never stays in the fridge too long...it's too delicious!<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2019/12/Sturgeon-Farming.mp4">http://thenext100days.org/wp-content/uploads/2019/12/Sturgeon-Farming.mp4</a><br /> <br /> The frequency of the fish producing caviar depends on the farm. The method that Etyen's business uses means the fish only produce caviar once in its life time. Normally, it takes 8-10 years for the sturgeon to be ready. After producing caviar, it is killed immediately.<br /> <br /> Nevertheless, another caviar production process is called 'milked caviar'. However, this is not a traditional method and does not produce as good results. Etyen has never enjoyed milked caviar!<br /> How did Monarch Caviar come about?<br /> Well, it's an interesting story. Etyen's family has always eaten caviar. In fact, his Dad's friend owned a caviar company. When this friend's son created his own business, Etyen involved himself. He was about 16. It was fully established. Etyen works well in the business with a few other people. He's now the Founder and Managing Director of Monarch Caviar.<br /> #202 Bec Severs – Baking and Business#202 Bec Severs – Baking and Businesshttp://thenext100days.org/?p=3686Fri, 13 Dec 2019 07:30:13 +010055:48falsefull<br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br />#201 Dr Rakish Rana – The Clear Coach#201 Dr Rakish Rana – The Clear Coachhttp://thenext100days.org/?p=3634Fri, 06 Dec 2019 07:30:14 +010047:03falsefullDr Rakish Rana, the clear coach<br /> With a doctorate in toxicology, Dr Rakish Rana is now a clear coach. Today, Graham and Kevin quiz Rakish on what clear coaching means, and his story.<br /> <br /> <br /> <br /> <br /> How does one go from toxicology to being 'the clear coach'?<br /> With a strong science background, by the time Rakish had finished 7 years at University, quite frankly he was getting a bit sick of science! So, he made a switch and jumped into IT and became an IT professional for investment banks. That is what prompted his move to London.<br /> <br /> The real twist that made Rakish think more about life coaching is what happened during his time as an IT professional.<br /> ...So, what did happen?<br /> Rakish has always been a high achiever - very much an academic. He followed a path that was laid out for him really, which was get straight A's and get into a profession. What came about is that Rakish just took the opportunities that presented themselves to him; he got a good degree and a funded Phd and then got into a business that was looking for non-IT Phd graduates.<br /> <br /> After working for a while, the thought process of "there must be more to life" was a pretty strong one. Up until then, Rakish had been doing things that formed his progression but now he was doing something with very little structure. Life got in the way - he got married, had kids, the pay was good, he was developing. However, he was never happy...he didn't feel fulfilled.<br /> <br /> It was about 6 years ago when Rakish met a man who did coaching, and Rakish asked this man to coach him. It was through this coaching that Rakish understood his own value system better. Primarily, he enjoyed caring about people.<br /> <br /> What he saw was that he always helped people, as the oldest sibling, as a Phd student, as an IT professional and developing other staff. It came down to the development of other people. And here was the lightbulb moment; he wanted to be a coach.<br /> <br /> &nbsp;<br /> What influenced the decision to be the clear coach?<br /> The immediate thins is clarity. However, there is a deeper meaning to this. '<a href="http://www.theclearcoach.com/#tab3">Clear</a>' is actually an acronym for both a framework for Rakish's coaching sessions and for relationship-building.<br /> <br /> This acronym came about from Rakish's coaching training.<br /> C - Connection. For Rakish, it is very important to build a rapport with people and build that trust and likability.<br /> L - Language. Keep it simple.<br /> E - Energy and enthusiasm.<br /> A - Awareness. Coaching processes are about building up awareness, whether it's about yourself or the person you're with.<br /> R - Results. It's about being in a relationship for an end - what are you trying to get out of this?<br /> How does NLP fit into clear coaching?<br /> NLP (neuro-linguistic programming) is all about rapport building. When you make an impression, 70% is all about visual cues - making sure your mannerisms are appropriate for the situation and person you are with, for the best establishment of a quick relationship.<br /> <br /> Various NLP processes - looking at the pace you talk, the pace you breath, eye contact (for example) - can help form relationships quicker.<br /> Keeping it simple<br /> Now, Rakish is definitely one of life's high achievers. He has the capability to use the long words and to show off his intelligence, but he chooses to communicate with simple words.<br /> <br /> A lot of people ask Rakish, "what is the most important trait with anybody?" - he always says communication. No matter what area of life you're in, you need to be able to communicate well.<br /> <br /> To expand upon this a bit more, it's not just about communication. Rather, it's making sure you're understood. If you're using big words, you are going to lose a lot of people. Keep it simple.<br /> <br /> #200 Dr Luba Balagova – Sochi Film Festival#200 Dr Luba Balagova – Sochi Film Festivalhttp://thenext100days.org/?p=3654Fri, 29 Nov 2019 07:30:27 +010047:28falsefullSochi film festival with Luba Balagova: the 200th episode of The Next 100 Days Podcast!<br /> Creator of sochi film festival, Luba Balagova, talks to us about starting a film festival in our 200th episode of The Next 100 Days Podcast. Luba has had the heart to create a film festival that celebrates two countries, which have not always been the best of friends. Called the <a href="https://www.sochifilmawards.com">Sochi Film Festival and Awards</a>, Luba hopes she can open a space in which Britain and Russia can appreciate each other again.<br /> <br /> <br /> <br /> <br /> Creating Sochi film festival<br /> Balagova was born in Russia and became a British citizen about 20 years ago. She recognised that Britain and Russia are two great nations which are filled with great film-makers, great artists and great creatives. However, the politics has got in the way. Therefore, connecting the two nations through cinema creates a space for a relationship without hostility.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2019/11/What-is-cinema.mp4">http://thenext100days.org/wp-content/uploads/2019/11/What-is-cinema.mp4</a><br /> <br /> Ultimately, Luba believes cinema can connect people; it makes people's souls speak. Dostoevsky said "beauty will save the world" and this is something Luba is driven by . As a result, she wants to do her part in saving the world from disconnection, through the Sochi film festival.<br /> A space for acceptance, welcome and respect<br /> <a href="http://thenext100days.org/wp-content/uploads/2019/11/Britain-vs-Russia-propoganda.mp4">http://thenext100days.org/wp-content/uploads/2019/11/Britain-vs-Russia-propoganda.mp4</a><br /> <br /> Luba sees both Britain and Russia as beautiful and creative countries which would benefit from being united. Indeed, she is so proud of being part of something that brings together great film makers.<br /> <br /> For example, she has had Stephan Frears join the awards ceremony for the Sochi film festival. So, this really is an acclaimed festival. Filmmakers are so influential and they inspire current film lovers, as well as Luba herself.<br /> <br /> It really is amazing what Luba has done, since she has created something very big and very successful, from scratch. She has essentially built from the ground up! But, how did she manage to do that? How has she managed to run something so prestigious, which started from absolutely nothing?<br /> Starting from the ground-up...<br /> Luba's background is literature, and she has published books internationally. She has also produced a few films, but never thought of creating a festival because it's a very difficult project. Nevertheless, when tension started to grow between Russia and Britain, she knew she had to use her voice. She calls this her 'spiritual voice', however this is not to do with religion. What she means by this is her position in culture - a voice that comes from her soul-feeling.<br /> Step 1:<br /> As a result, she decided she was going to start an Anglo-Russian film festival. Okay, where to start? Well, her husband is a Hollywood veteran  (Mohy Quandor) and is one of the producers of the American tv series, Bonanza. Both of them visit Cannes Film Festival every year and Mohy was a great influence in Luba's deepening love for cinema.<br /> Step 2:<br /> So, when she brought up her idea with Mohy, he said it would be difficult but supported Luba because he understood and agrees with her concept. From there, she expressed her desire to the mayor of Sochi that she wanted this film festival to be at home in Sochi. Why? Because Sochi reminds Luba of Cannes.<br /> Show time:<br /> In 2015, Luba held her first press conference for the Sochi Film Festival, at Cannes Film Festival, which helped draw international press and support from both Russians and other international audiences. Then, it was just a matter of earning the agreement of the may of Sochi, who agreed immediately.#199 Tristan Wright – Business Development#199 Tristan Wright – Business Developmenthttp://thenext100days.org/?p=3613Fri, 22 Nov 2019 07:30:46 +010051:03falsefullBusiness Development with Tristan Wright<br /> Business development is something most businesses, in fact all businesses, will have to talk about. Today, Tristan is talking to us specifically about small business development.<br /> <br /> <br /> <br /> <br /> Tristan's experience of business development <br /> If you dreamed to climb Mount Everest, you wouldn't go alone would you? You would want someone who has already been there to take you. These people are called sherpas.<br /> <br /> Interestingly, Tristan calls himself a business sherpa. He is someone who has been up to the top of his Mount Everest (this being his previous business) - he actually fell down the side of it - and he learnt a lot from that journey. Now, he uses those experiences and knowledge to help others in their own small business goals; he helps them reach their own Mount Everests.<br /> Tristan the business sherpa<br /> Sherpa's are really important because they steer you in the right direction; they tell you where to put your feet and where not.<br /> <br /> At the end of the day, Tristan doesn't know everything - nobody can know everything. However, he is can be a helpful outside perspective, drawing on his own experiences to help other businesses. Yes, there are still going to be mistakes made along that journey, but they're going to be realised a lot quicker and worked through a lot quicker.<br /> <br /> As a business coach, Tristan has learnt a lot more from working with other small business with <a href="https://www.evolvetogrow.com.au">Evolve to Grow</a>.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2019/11/Business-Sherpa.mp4">http://thenext100days.org/wp-content/uploads/2019/11/Business-Sherpa.mp4</a><br /> Evolve to grow<br /> With the human mind, when we want to be happy we need to be growing and learning new things. Once we get to a certain stage of growth, we need to evolve to start our new period of growth. Hence, "Evolve to Grow".<br /> A three-step process - or not?<br /> Within Tristan's business, he has developed a three-step process. In fact, it's not three anymore but a FIVE step process called the Ultimate Objective Ladder.<br /> <br /> * First of all, you need to begin with the end objective in mind. What do actually want to achieve? What is the end goal?<br /> * From there, the next step is to research. Work out if the end goal is viable and the right end goal to be directing your business too.<br /> * Strategy; how are you going to achieve this end goal?<br /> * Execution plan - how are you going to get there? So many people get stuck at this point but execution is vital for achieving your goal.<br /> * Step back, review and analyse to make sure that your execution is helping move forward toward the goals that you have achieved. Funnily enough, you need to be stepping back every 90 to 100 days, which links nicely with the name of our podcast! The human brain works in 90-100 day spreads so, if you go much beyond that, you will get lost. Make sure that reflection is a regular priority.<br /> <br /> Purpose and process<br /> This is a five-step process that is very similar to other processes. What Tristan has done is draw on lots of different business development processes - corporate systems, for example - and translated it into layman's terms, considering small businesses.<br /> <br /> The interesting thing with this process is that 1 and 2 are not the other way around. Tristan is very specific about knowing what you want out of life and your small business - then you can do your market research and figure out how you can get there.<br /> <br /> This fits in a lot with the idea of purpose, which has been discussed a lot on the show recently; do what is right for you. It is so easy to get sidetracked by a shiny object but, if it's not tied into your own purpose and goals, it can lose it's shine and become a burden very, very quickly.<br /> #198 Claire Kim – How to Stop Revenue Leaks#198 Claire Kim – How to Stop Revenue Leakshttp://thenext100days.org/?p=3577Fri, 15 Nov 2019 07:30:55 +010049:12falsefullHow to Stop Revenue Leaks with Clair Kim<br /> On today's podcast, we have Claire Kim talking about how to stop revenue leaks. She is a business architect for small businesses. She focusses on uncovering revenue leaks.<br /> <br /> <br /> <br /> <br /> What are revenue leaks?<br /> First things first, when talking about 'revenue leaks', what are we actually talking about?<br /> <br /> What it means is an unintentional loss of revenue. We usually hear this term talked about in finance and accounting. Often we think of revenue leaks happening due to human error. However, unintended loss of revenue itself can mean anything - it can mean money that we are sitting on, expenses that are way too much, or any ticking time bombs that need addressing. This is as well as accounting discrepancies and finance.<br /> How does Clair begin to help stop revenue leaks?<br /> <a href="http://thenext100days.org/wp-content/uploads/2019/11/Small-Businesses.mp4">http://thenext100days.org/wp-content/uploads/2019/11/Small-Businesses.mp4</a><br /> <br /> &nbsp;<br /> <br /> * <br /> C - consumer<br /> <br /> * <br /> A - allocation<br /> <br /> * <br /> S - systems<br /> <br /> * <br /> P - projects/prioritisation<br /> <br /> <br /> These are the four pillars you need to look at in order to figure out the business' projected profitability. They also help to figure out if these small businesses are going to make money in the first place. Clair looks at how small businesses are losing OUT on money due to poor decisions. This is not because small businesses are bad - not at all. It is usually because small businesses are still balancing what does work and what doesn't. Clair offers a nudge in the right direction by looking at revenue leaks.<br /> CASP in business<br /> So, which is the one section that businesses miss out on most?<br /> <br /> Clair says that, from businesses that sit between 40-120k, the biggest mistake is the consumer aspect. This is specifically regarding the fact that organisations that are being targeted doesn't meet the buyer criteria that businesses need to meet. Additionally, they are not concise and specific about how their offer or services can make a difference; they are not clear about the outcomes of buying into a service or product.<br /> <br /> Finding that out in a company takes real thinking and real brains. If the business themselves don't understand it, it's amazing that Clair can walk in and suss these things out. Nonetheless, she is trained to ask the awkward questions and probe into the business in detail.<br /> <br /> Kevin finds that what the easiest thing or a small business to do is keep doing what it's doing; what it did yesterday, what it did last week, what it did last month. They often know what they're doing wrong but are wrapped up in repeating it. What Kevin suggests is that small businesses often need someone from outside the company to come in, highlight what they're doing wrong and make them take action.<br /> Another process Clair uses is MISC...<br /> This is a comprehensive way of looking at the company as a whole.<br /> <br /> * <br /> M - metrics<br /> <br /> <br /> When Clair looks at metrics, she means the numbers of the company; the accounting, finance, marketing costs for leads or acquisition, etc. It is everything a small business needs to track. If you're not tracking these things - if you're not aware of it - then you cannot expect your business to grow.<br /> <br /> * <br /> I - infrastructure<br /> <br /> <br /> This is something Clair has a passion for and goes 'geeky' on. A lot of small businesses have multiple meanings for systems - central operating systems, software, etc. There is divided thinking. Infrastructure are all the systems of the business, as a whole. In other words, infrastructure is anything related to process, software, or other systems - it is an umbrella term.<br /> <br /> * <br /> S - staff<br /> #197 Jacqui Mann – HR for Small Businesses#197 Jacqui Mann – HR for Small Businesseshttp://thenext100days.org/?p=3574Fri, 08 Nov 2019 07:30:46 +010053:27falsefullHR for Small Businesses with Jacqui Mann<br /> Jacqui Mann takes us on a trip into organisational culture by talking about HR for small businesses. She has clients all over the country with Inverness being the furthest client!<br /> <br /> <br /> <br /> <br /> HR for small businesses<br /> Both Kevin and Graham run small businesses - but what are the things that you need to know about HR? Owners of small businesses, after all, aren't HR managers of a small business. However, they do have HR responsibilities.<br /> <br /> Jacqui recommends getting the foundations sorted first. Often it starts as a nice honeymoon-holiday and descends into a bit of a nightmare; people have been hired by friends or connections and a contract hasn't been put in place, etc. Not having a contract is the worst thing to do.<br /> HR, contracts and small businesses<br /> At the moment, people can be employed for up to eight weeks before a contract must be put in place. However, the government have put together a programme called 'The Good Work Plan'; supposedly being implemented next year, this will make sure a contract is put in place from day 1 of being employed.<br /> <br /> The thing with an employment contract is that it is there to protect you and your employee. It is there so both parties know what they have signed up for. Now there are aspects of a contract that must be made clear - sick pay, wages and working hours for example. But what Jacqui does for her clients is look at the business itself and add additional clauses that protect the business or are things that have not been thought about thoroughly.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2019/11/Roles-and-Responsibilities.mp4">http://thenext100days.org/wp-content/uploads/2019/11/Roles-and-Responsibilities.mp4</a><br /> <br /> The Handbook is best to start on day 1 as well. Normally, you would tie the handbook and the contract together as it shows how you would manage discipline and absence too.<br /> <br /> You might think there are behaviours or actions that you wouldn't need to explain to someone: "it's just common sense to not do that." However, as Jacqui suggests, there are a lot of people out there with little to no common sense. It is best to state everything in the handbook so you can direct your employees to what you are specifying.<br /> Creating work culture<br /> We've spoken a lot on legislation and legislating to create a certain environment. Gone are the days where you can get a pint in your lunch break or stub out your fourteenth cigarette of the day in the office.<br /> <br /> But legislation doesn't create a work culture. How can you create a culture that is right for your small business?<br /> <br /> This is Jacqui's passion when it comes to small businesses. She wants to make every business a great place to work. After all, most people spend most of their life at work.<br /> <br /> Now, having a great place to work doesn't mean you have free food and bean bags and that sort of thing - this is what a lot of people think of when the think of a good work environment and work culture. For Jacqui things like free food is a perk. It isn't what the company culture is.<br /> Reflect on your small business, now<br /> Jacqui gets her clients to think about their business:<br /> <br /> * What is the purpose of your business?<br /> * Do you know what you are trying to achieve?<br /> * What are the values of the business?<br /> <br /> Once those questions are answered, Jacqui helps businesses embed those things into everything that they do.<br /> <br /> &nbsp;<br /> How do you implement your business values?<br /> First of all, you start with what Jacqui calls '<a href="https://www.jmassociates.org/the-people-system/">The People Foundation</a>'. This is about how you recruit people, your contracts and all your policies and procedures. It doesn't matter whether these are heavy manuals with lots of pages or it ...#196 Tiffany Toombs – Unlock Your Potential#196 Tiffany Toombs – Unlock Your Potentialhttp://thenext100days.org/?p=3550Fri, 01 Nov 2019 07:30:34 +010047:38falsefullTiffany Toombs - Unlock Your Potential<br /> This week, Tiffany Toombs is talking to us about mindset and how to unlock your potential. Her company, <a href="https://www.bluelotusmind.com">Blue Lotus Mind</a>, is inspired by the lotus which has to grow through the mud to become pure; specifically, the blue lotus symbolises transformation and wisdom. These are qualities that are important to Tiffany's business and are important to unlocking your potential in your business.<br /> <br /> <br /> <br /> Tiffany works with people to let go of their debilitating beliefs, self-sabotage and emotional baggage from the past. This is because these things stop people from reaching the things that they want; stopping them from reaching their potential. In this podcast she discusses how to unlock your potential with some tips and tricks along the way.<br /> <br /> <br /> How do you unlock someone's potential?<br /> Typically people come to Tiffany and have a 'presenting issue'. This is what the customer thinks is the problem (but is not really the problem!). It's usually a behaviour that is not working for them:<br /> <br /> * "I keep procrastinating in my business."<br /> * "I spend my money on silly things."<br /> * "I keep dating the wrong person."<br /> <br /> Tiffany will usually go through a process of uncovering the event, and or the people that lead to the beliefs that they have - the "not good enough",  the "money is evil" or whatever it is that they have.<br /> <br /> Through that process of uncovering the beliefs, she can get to the root problem. The root problem is typically a belief system that has been embedded in their mind and then they have sought validation for that belief system over and over again. In short, Tiffany sees our behaviours as symptoms of our belief systems; the bulk of our belief systems are formed and embedded within our identities between the ages of 0 to 7 years of age. Therefore, when you are dealing with belief systems, you need to go deeper than just bulldozing through the problem-behaviour and doing something different.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2019/10/Tiffanys-Story.mp4">http://thenext100days.org/wp-content/uploads/2019/10/Tiffanys-Story.mp4</a><br /> How do you fix behaviours formed in the past?<br /> The process Tiffany uses is that she puts people into a semi-trance. That means it's like they're hypnotised but they can still communicate with her.   Then, she will take her client to the first event, to see it in a different light.<br /> <br /> For example, rather than seeing being locked in the closet from a three year-old's view, Tiffany directs seeing that experience through the present - with contexts the three year-old wouldn't understand. In this way, it is easier to see the event in a wider context.<br /> <br /> Ultimately, hurt people hurt people; if we don't heal our own wounds from parents, friends, partners or siblings (for example), we end up bleeding all over someone else. That creates more wounds. So, what Tiffany does is support the healing of those wounds to create an opening of potential.<br /> <br /> &nbsp;<br /> <br /> So, backtracking a little, Tiffany deals with many people who have suffered abuse, trauma or bullying. She takes them to the first event and reframes their perception of that first event to create a new belief system.<br /> How do you 'reframe'?<br /> Tiffany doesn't literally reframe other people's mindsets. Rather, she facilitates the process, which is as follows:<br /> <br /> * When the client is taken back to an event, Tiffany asks what resources they needed during that time.<br /> * There is a visualisation process to give them those resources.<br /> * The client is asked how they would react to that situation which is now different, so that they can create a new neural pathway in their brain.<br /> <br /> Is this an effective process?<br /> #195 Ken Keis – Personality and Purpose#195 Ken Keis – Personality and Purposehttp://thenext100days.org/?p=3530Fri, 25 Oct 2019 06:30:14 +010049:48falsefullKen Keis - Personality and Purpose<br /> What's your personality like? Today, we are discussing how your personality and your purpose effects your business team, customers, staff, and so on. Ken Keis is a bit of an expert when it comes to personality. He is keen to help others:<br /> <br /> <br /> <a href="https://kenkeis.com">"Increase [their] capacity to make a difference!"</a><br /> So then, how do you increase your capacity to make a difference?<br /> <br /> Personality and purpose in business<br /> It's a good question. Research on development is increasing on such things as mindfulness, self-awareness, emotional intelligence and so forth. Kens' business works on helping people to be conscious, awake and aware. In other words, self-aware. The real question is, what do we need and want? It's something we don't often have the answer to. Graham, Kevin and Ken have all come out of corporate and this question needs answering - what do you need and want? When you set up a small business, you set it up to serve your strengths and your purpose. This is calculated through asking this question of personal needs and wants.<br /> <br /> When Ken wrote the book, "why aren't you more like me", he was wondering how he could create a really deep awareness about "who I am, what my strengths are and then make intentional decisions on my business, my team and my vision".<br /> <br /> <a href="https://www.amazon.ca/Why-Arent-You-More-Like-ebook/dp/B007XL5NBA/ref=sr_1_1?ie=UTF8&amp;qid=1484073430&amp;sr=8-1&amp;keywords=why+aren%27t+you+more+like+me+by+ken+keis"></a>Click to buy the book.<br /> <br /> The idea is, you don't create a small business from a self-centred point of view but a self-honouring point of view. You play to your purpose.<br /> <br /> So, personality is one thing to think about as part of thinking "this business starts with me". Because really, your business is you and then you expand out from that and think what that means for everybody else. How do you hire the right people? How do you put the right people in the right seats, doing the right things?<br /> <br /> Another thing to think about is the personalities of who you hire? Graham has recently hired Ellie - someone who is completely opposite to him. She's a young female.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2019/10/Personality-Difference.mp4">http://thenext100days.org/wp-content/uploads/2019/10/Personality-Difference.mp4</a><br /> <br /> &nbsp;<br /> <br /> By using other people's differences, you can progress the business; they may compliment the business or address issues you as the creator do not. These are all strategies to think about.<br /> Leadership and work environments<br /> Kevin points out that he couldn't work under a Chief Executive who wouldn't listen to feedback or allow the challenging of management decisions.<br /> <br /> Now, there is a shift, as Ken suggests. The challenge is that most people are not equipped to be in management positions despite their being promoted there. So, it may be your tenacity hat has caused you to be successful, but when promoted it comes to how can you bring out the best in others.<br /> <br /> A lot of times, leaders get into these management positions and haven't been skilled and people haven't challenged them because of things happening and it just perpetuates itself.<br /> <br /> One question to ask is, how conscious, awake and aware, and how do you view your self and is that how others view you? 95% of people say that they know themselves and how they view their selves is how other people interpret their presence. However, only 10% of people do actually see their selves in the same way as others see them. This shows self-awareness isn't as acute as is needed; self-awareness is the meta skill for the 21st century.<br /> <br /> &nbsp;<br /> <br /> For the business environment, self-awareness can be found through actively engaging with feedback and al...#194 Bianca Ruehlig – Wellness#194 Bianca Ruehlig – Wellnesshttp://thenext100days.org/?p=3516Fri, 18 Oct 2019 06:30:28 +010048:14falsefullLearn about wellness with Bianca Ruehlig<br /> You could write what we know about wellness on the back of a postage stamp. Californian girl, Bianca, is here to help us learn about all things that can help us heal, prevent ageing (ideal for us!). Most importantly, she will discuss how we can learn about ourselves and our minds.<br /> <br /> <br /> <br /> <br /> Wellness and anti-ageing<br /> <a href="http://thenext100days.org/wp-content/uploads/2019/10/Anti-Ageing.mp4">http://thenext100days.org/wp-content/uploads/2019/10/Anti-Ageing.mp4</a><br /> <br /> Bianca describes a really helpful mindset. Remain young by avoiding focus on beating age. She calls this 'youthing'.<br /> <br /> There's a lot of talk about 'you are what you think'. In reality, you are not the one thinking; instead, you are observing and receiving the thoughts from others. That is, you are not the thoughts themselves but you are a body of emotions and energies. Therefore, when you think of ageing, your body responds and reflects that through your emotions and energies. You respond to the thought of ageing by ageing.<br /> <br /> Bianca discusses the actual process of ageing as this:<br /> <br /> The cells of the body do not 'get old' as we perceive it. The process from grape to raisin, if you will, occurs through toxins that deteriorate the cells. This is all dependant on your environment and the food you eat, for example. Nutrition and water is so important to a healthy body and a body that remains youthful.<br /> <br /> This isn't a new idea. The trend of detoxing is already in our culture. However, Bianca likes to call this renewal, because you can renew your cells by eliminating what makes them toxic. Essentially, it is small physical changes, as well as mental and emotional changes that will bring back someone's youth.<br /> You can't look like you're 20 when you're 90, or can you?<br /> Well Bianca certainly thinks you can! It really is about what you eat and how you feed your body. You can make instant changes that you can notice; maybe your skin is tighter, or your hair feels revived. Maybe you have more hair or maintain a vibrant hair colour.<br /> <br /> If you believe in yourselves enough, and are committed to cleaning your environment and cleaning your vessel, then you can extend your youth.<br /> <br /> Bianca is 41 and has a 22 year-old and a 12 year-old son but we must say she looks so young! It is because she practices what she preaches; she remains young because she knows it in her mind. She doesn't have a strict diet or nutrition but she has a meditation practice, a prayer practice and a mind-setting practice.<br /> The power of the mind...<br /> Wellness and anti-ageing is about bending your own reality - your own perception of what you can achieve.<br /> <br /> For example, Bianca was born with poor vision. But, she came across an article and applied it to her life; it's called sun-gazing, allowing the sun's healing rays to warm your eyelids. Bianca has a <a href="https://www.youtube.com/watch?v=fSAfx7CRzKE">YouTube video</a> on how to do this safely if you would like to know more. Now, she doesn't need glasses and lives her life through her eyes only. Maybe that's a challenge to all glasses-wearers out there?!<br /> <br /> She goes on to say that, through sun-gazing, you can feel one as you experience the sun's warm and healing energy, whilst your feet are grounded on the earth. Inside our cells are atoms - this is just energy. Bianca suggests, therefore, that there is nothing there except from what we perceive in our mind's eye.<br /> <br /> This is called the Third Eye; the centre point of our reality and what we think we can see and hear in our existence.<br /> <br /> <a href="https://www.youtube.com/channel/UCl2jxT3_OdKqdIi7Aem8wcw"></a><br /> Achieve positive change with a wellness approach<br /> There are many techniques that uses nature and the body to create change within the self.#193 Kevin Appleby – Create a YouTube Channel#193 Kevin Appleby – Create a YouTube Channelhttp://thenext100days.org/?p=3452Fri, 11 Oct 2019 06:30:20 +010043:07falsefullCreate a YouTube Channel with Kevin Appleby<br /> This podcast is about setting up a YouTube channel. Kevin Appleby has recently set one up and is going to tell us what this experience has been, why he is doing it, what the purpose is and what his hopes for it are.<br /> <br /> <br /> <br /> <a href="https://www.youtube.com/channel/UCroIyXPn2ka7DB0oQgXn8-Q"></a><br /> <a href="https://www.youtube.com/channel/UCroIyXPn2ka7DB0oQgXn8-Q">21st century business accountant</a><br /> Kevin's YouTube channel targets accountants (hence the name!). More specifically, it aims at the sort of accountant that works inside a company and advises the business team running the organisation.<br /> <br /> The content is very much based on what Kevin teaches as part of his course called <a href="https://www.iaseminars.com/topics/management-accounting">21st Century Finance Business Partner</a>. Now, you may be wondering why there is such an emphasis on the 21st century. We've been in the 21st century for 19 years now! But, with the 21st century has come a lot of change. When Kevin first started his career, he did virtually nothing using a computer. As time went on, Excel and other software became his friend.<br /> <br /> However, we're in a time that is so much in the finance world that it's becoming automated. This impacts the accountant because the routine work has well and truly disappeared through computer efficiency.<br /> <br /> &nbsp;<br /> Be vital rather than functional<br /> Daniel Priestly talks about being vital rather than functional his book, Key Person of Influence (click the picture for a link). Essentially, the functional will disappear, will be automated, will be replaced by IA, for example. The vital remains.<br /> <br /> For these accountants then, it doesn't seem so sunny-side up! However, Kevin thinks it is. The <a href="https://www.youtube.com/watch?v=U8qyBRqSNzw">first episode</a> on his YouTube channel talks about being VITAL.<br /> V - Vision strategy. This is all about the accountant being involved in the strategy of his business.<br /> I - Insight around the financial numbers (product profitability, customer profitability, and activity-based costing).<br /> T - Team. Do you understand what the rest of your business team needs of you? What insight are they needing from you as the accountant?<br /> A - Agility in change. An accountant's role is to be right in the middle of business change. Change is about doing some things and stopping others; about culture and attitude so, within the numbers, there's actually a lot to learn about people.<br /> L - Learning. There's always something new to learn.<br /> In fact, the <a href="https://www.youtube.com/channel/UCroIyXPn2ka7DB0oQgXn8-Q/videos">first six videos</a> are dedicated to what it means to be VITAL.<br /> How did the YouTube Channel come about?<br /> <a href="http://thenext100days.org/wp-content/uploads/2019/09/How-did-this-come-about.mp4">http://thenext100days.org/wp-content/uploads/2019/09/How-did-this-come-about.mp4</a><br /> <br /> &nbsp;<br /> <br /> With a YouTube channel, Kevin realised a series of material can be built across time, much like our podcast, The Next 100 Days. However, unlike a podcast, he decided that people's attention to a video isn't that great. 30 minutes of 40 minutes would be too long. It would be a quick dip into the classroom, 5 to 10 minutes being just right.<br /> Short and Sweet...<br /> In effect, Kevin replaced a webinar strategy with a YouTube strategy, through which clients can be driven toward 'tasters'. That way, if watchers liked the idea of the YouTube videos, then they would know a place to go to get a more detailed course.<br /> YouTube as Strategy<br /> &nbsp;<br /> <br /> * You want to attract regular watchers so that they subscribe to your channel. Then they get notifications every time a new video comes out. Much like our podcast, the aim is to get out content once a week.<br /> #192 Roman Prokopchuk – Immigrant to Digital Marketer#192 Roman Prokopchuk – Immigrant to Digital Marketerhttp://thenext100days.org/?p=3450Fri, 04 Oct 2019 06:30:49 +010041:49falsefullFrom Immigrant to Self-Taught Digital Marketer with Roman Prokopchuk<br /> Roman Prokopchuk is an interesting fellow. Moving from Ukraine to New Jersey in the United States, he was a first generation immigrant. However, he interned with the Secret Service and is now a Digital Marketer, running his business <a href="https://www.novazoradigital.com">NovaZoraDigital</a>.<br /> <br /> <br /> <br /> Roman is also busy with his podcast, <a href="https://www.novazoradigital.com/roman-prokopchuks-digital-savage-experience-podcast/">Digital Savage Experience.</a>He cares for his two dogs and lovely foster children. At 35, Roman we take our hats off to you! In this podcast, Roman discusses his entrance into the digital marketing industry and his success as a Digital Marketer.<br /> <br /> <br /> First steps to becoming a Digital Marketer<br /> Roman was encouraged by a friend to "go and learn SEO." Now, that is easier said than done, but Roman's passion for digital marketing, SEO and social media meant he was motivated to be the best he could be.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2019/09/Untitled-2-Roman.mp4">http://thenext100days.org/wp-content/uploads/2019/09/Untitled-2-Roman.mp4</a><br /> <br /> Given the opportunity, and the desire to learn, means anything is possible. Roman is a beacon when it comes to that. He didn't know anything about SEO but he ran with the chance he was given.<br /> Ready, Steady, Go...<br /> Roman read up on SEO and digital marketing so that he could get stuck in with his friend's business. He evaluated weaknesses and he he considered improvements that were high in value. He worked there for two months and was then employed by LexisNexis. The opportunity of a friend allowed him to move onto something bigger. It just goes to show what taking a chance on someone can do!<br /> NovaZoraDigital<br /> <br /> <br /> There are people out there that do, and there are lots of people who say. These are practitioners and generalists.<br /> <br /> However, Roman has hands-on experience with creating different campaigns and he has worked with different disciplines of digital marketing. He's been a specialist strategist, a manager, director and founder. Also, Roman has worked in different industries. For example he was worked in the financial, life sciences, legal, e-commerce and fitness sectors. His experiences have been great for business. After all, a range of experiences makes for a flexible Digital Marketer. They can apply their knowledge to any company and can make digital marketing work for them. For Roman, this is exactly the case, which makes him an excellent Digital Marketer to go to!<br /> The best ways to improve your digital marketing, now<br /> <br /> * Video - a core video can establish who you are what makes you stand out from your competitors. Use video to build your brand and shows what makes you unique in terms of the people, business values, and what you do outside of the office (charitable giving, for example).<br /> * Audio - podcasts are growing. As a business, having a podcast can generate leads and target the specific target-audience more efficiently.<br /> <br /> <br /> Digital Marketer's typical engagement path<br /> A lot of Roman's clients are by referral. They are based on previous results and companies he has worked with in the industry. He runs a free consultation - it is important to create a relationship and trust and this shouldn't be a paid effort.<br /> <br /> If the consultation moves forward, doing an audit is important as a digital marketer. It allows them to know:<br /> <br /> * what has been done in the past<br /> * what's problematic in terms of what the client is doing<br /> * how a digital marketer's help can improve what has been done<br /> <br /> A plan or contract can then be proposed to move forward, whether short-term or long-term.<br /> Digital Marketers and making video<br /> #191 Jaemin Frazer The Insecurity Project#191 Jaemin Frazer The Insecurity Projecthttp://thenext100days.org/?p=3448Fri, 27 Sep 2019 06:30:44 +010042:32falsefullThe Insecurity Project with Jaemin Frazer<br /> That 'insecurity' word...<br /> <br /> <br /> Insecurity leads to poor behaviour, whatever you do. On this podcast, Jaemin Frazer, an ex-minister, shares the good word about insecurity. He discusses his business, The Insecurity Project, which some people thought was a silly name - who'd want to be associated with that? Well, now he is a life coach and gets straight to the point in this podcast on how to deal with insecurity and its impact. Jaemin's awesome advice will help every single person (unless you're a sociopath - then not so much).<br /> <br /> <br /> Insecurity: an underlying issue<br /> The reality is, everyone is insecure about something. Other problems in life are often covering an underlying sense of doubt about ones self. It's a human condition and comes along side a need to be valued and validated. This is a human need - to feel significant.<br /> "Named must your fear be before banish it you can..."<br /> The first step is bringing your insecurity into the light. It is important to turn all the lights on, be precise about yourself and acknowledge it is your opinion of yourself that scares you. However, if this form of self-doubt is underlying and often long-term, how can insecurity be well and truly solved? As a life coach, Jaemin offers an idea of how he takes his clients through that process. Listen here for a snippet.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2019/09/Insecurity-Issue-1.mp4">http://thenext100days.org/wp-content/uploads/2019/09/Insecurity-Issue-1.mp4</a><br /> <br /> &nbsp;<br /> <br /> The next questions are "Where does this insecurity come from?" and "What creates insecurity?" It is common for us to look at events in our lives and wonder why it happened and what does it mean about ourselves. We are sense-making creatures; we look at events and often tell ourselves the story of what that happened in a way that reflects negatively upon ourselves. Both the where and the what of insecurity is found in the stories we tell ourselves; we are the ones who created the insecurity. This is good news because that means we are also the ones who can change our insecurities. In fact, we are the only ones that can change them.<br /> Responsibility<br /> <a href="https://www.shortform.com/blog/be-impeccable-with-your-word-the-first-agreement-from-four-agreements/">Don Miguel Ruiz</a> says "It's not the words spoken to us or about us that shape us. It's the words we agree with". If you reject the words spoken to you, then they have no power over you. But, if you agree with those words, then you decide that that's true. Those words become part of your filter system for future events. The quality of the stories we tell of ourselves determines the quality of the experience that we have of life. The moment we realise that, the moment there is hope. Yes the past can't be changed. That's not the point - we can change what the past meant.<br /> The problem with insecurity and business<br /> This insecurity is often imposter syndrome. This is the fear of being found out as inadequate. As an employee, you may have a couple of bad days a week but you can get away with it. It costs you far less. As an entrepreneur, you have to be on your A-game day in and day out. If you're not, there's no-one picking up the slack. You have to solve problems, be creative and be confident. Insecurity, then, is like driving a car with the handbrake on. It's bad for you and it's bad for the car. It gets in the way of good business. <a href="https://jaeminfrazer.com/new-blog/why-overcoming-insecurity-is-essential-for-business-success">Insecurity, then, needs to be dealt with.</a><br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2019/09/Show-Up-To-Work.mp4">http://thenext100days.org/wp-content/uploads/2019/09/Show-Up-To-Work.mp4</a><br /> <br /> The only way we really get to see what we're capable of is to show up to life wit...#190 – Mark Taylor – Local Search Advice#190 – Mark Taylor – Local Search Advicehttp://thenext100days.org/?p=3421Fri, 20 Sep 2019 06:30:24 +010052:28falsefull<br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br />#189 Stephen Somers – Trade on Amazon#189 Stephen Somers – Trade on Amazonhttp://thenext100days.org/?p=3394Fri, 13 Sep 2019 06:30:05 +010049:07falsefullTrade on Amazon with Stephen Somers<br /> Trade on Amazon to build your business<br /> <br /> <br /> Stephen Somers is a co-founder of Marketplace SuperHeroes. They train people to trade on Amazon. Stephen has been part of this business for several years and is now an expert in setting up and running businesses using the Amazon platform.<br /> Get Free Training - marketplacesuperheroes.com/100days<br /> <a href="https://marketplacesuperheroes.com/aff-optin?affiliate_id=1928142">CLICK HERE for Free Training on Amazon</a><br /> <br /> <br /> Stephen hails from Wexford<br /> County Wexford is 2 hours south of Dublin. He lived in Northern Ireland for several years and where he met his business partner, Robert Rickey.<br /> <br /> &nbsp;<br /> Is this a Gig Business?<br /> They typically have 3 categories of people as clients.<br /> <br /> 1. No business, works in a job, don't like their job, wanted a business to pep up their lives.<br /> <br /> 2. Might have a current business, like an accountant or solicitor, a profession, and they want to build something on the side. Perhaps to transfer themselves into a full time gig eventually.<br /> <br /> 3. These guys might have been on Amazon, eBay selling stuff, but it hasn't worked out for them.<br /> <br /> Stephen explained that some of his clients have turnovers in excess of $1m producing a net profit before tax of 30%. Others, just want to supplement their income with £2-5k per month.<br /> Lisa Somers<br /> Lisa is Stephen's sister and keeps him in check. MPSH has 22 staff. Lisa is the CMO of the business. She effectively manages the business. Before having Lisa on board they were a lot less organised.<br /> <br /> Before Lisa, MPSH had hardly any females on the team. Since then, Lisa has hired more females than males. As a consequence, the business is better run. Several of their mentors/head coaches are now female.<br /> How to trade on Amazon <br /> Their method is called the MarketPlace Method. Listen here to his Rule of Five.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2019/09/Rule-of-Five.mp4">http://thenext100days.org/wp-content/uploads/2019/09/Rule-of-Five.mp4</a><br /> <br /> Their model is to look for:<br /> <br /> * low competition boring products<br /> * sell in multiple countries<br /> * not trendy, not exciting<br /> * example: a plastic shoebox is a good example!<br /> <br /> Their members sell all manner of things. They  amass as many of these low competition products. On Amazon there are 528 million different items being sold. They make 3-600 sales per second. These are insane numbers.<br /> <br /> Amazon.com<br /> Amazon.co.uk<br /> Amazon.de<br /> <br /> Lots of different Amazon markets to pick from.<br /> <br /> By choosing boring products, MPSH clients avoid the hugely competitive high end marketers who would be a nightmare to compete with immediately upon start-up.<br /> Validate your products<br /> Once you have validated your Amazon based products - regular sales etc - you can then start to build an off-Amazon business. Many of their members dont do that though.<br /> <br /> The prime negative of selling on Amazon, is that you are acquiring customers for Amazon, not you.<br /> "Traffic on the internet is not created, it's diverted."<br /> Stephen Somers<br /> The pro-argument is eye-balls are bing diverted to Amazon in huge numbers. Their brand, trust, fulfilment is all there. But you dont own the customer.<br /> <br /> * Whatever your revenue, 30% will be your profit before tax.<br /> * £20, you should be making £6 (including Amazon fees etc).<br /> <br /> Get Free Training<br /> <a href="https://marketplacesuperheroes.com/aff-optin?affiliate_id=1928142">CLICK HERE for Free Training on Amazon</a><br /> Focus on Research and Logistics<br /> Like reliable Education, they promote the private label model. The difference MPSH make is in research.#188 Mario Nawfal – Blockchain & New Business Development#188 Mario Nawfal – Blockchain & New Business Developmenthttp://thenext100days.org/?p=3369Fri, 06 Sep 2019 06:30:29 +010041:58falsefullMario Nawfal talks Blockchain<br /> Just like Blockchain, Mario Nawfal is a fast paced and making a difference to our world. Mario has perfected a way to bootstrap new businesses. You are going to learn that this is not for everyone. For example, he lives an unconventional lifestyle. Arguably, this helps him stay focused.<br /> <br /> <br /> <br /> Mario talks about his journey to getting into this exciting new technology and how he is bootstrapping new businesses at a hell of a pace.<br /> <br /> <br /> What is Blockchain?<br /> Mario is still a student of blockchain to this day. And if you are not a student, then you are going to miss out.<br /> <br /> It essentially allows you to transfer value through the internet. At the moment, the internet allows you to transfer information. But, when you want to transfer money, you need third parties to verify that that money or value actually moved from one party to another.<br /> <br /> Mario believes his life may be over by the time all this really kicks in. It is disruptive, but should take a long time to take hold. The technology decentralises and removes the need (potentially) for the third parties to be involved in the transfer of value. It removes the inefficiency.<br /> How did Mario get into Blockchain?<br /> He started his first business aged 21. Dropped out of university when he heard of a young 13 year old making lots of money. His early e-commerce high end kitchen company did remarkably well, becoming an 8 figure business in 2 years.<br /> <br /> Then he came across Bitcoin.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2019/08/Blockchain.mp4">http://thenext100days.org/wp-content/uploads/2019/08/Blockchain.mp4</a><br /> <br /> Mario has since become a partner at a Blockchain law firm and founded a VC fund as well.<br /> <br /> During all this, Mario was scammed by team members. In brief, he was in the Ecommerce space. Learnt about this new tech and found opportunities. His goal was and still is to leverage the potential of those opportunities. Long term. He is positioning himself as a leader in the space through his Blockchain Consultancy.<br /> <br /> &nbsp;<br /> <br /> Be objective about Bitcoin. It has a place. You cannot scale like Mastercard or PayPal. However, it could be perceived as a store of value. For western world individuals, not that important right now. For Venezuelans, it is very important. Not controlled by a 3rd party. there, they have lost faith. Bitcoin is essentially maths. Code. No-ones position. There is a <a href="https://www.dcforecasts.com/bitcoin-news/">source</a> to know more.<br /> <br /> The best way to dip your toes is probably Libra, from Facebook. This is FB's attempt to bring crypto-currencies and blockchain to the masses. Be careful - read this article...<a href="https://www.cnbc.com/2019/08/26/facebooks-libra-cryptocurrency-raises-political-stakes-for-regulators.html">libra facebook</a><br /> <br /> The average person does not need to know the details of this technology.<br /> Mario Implements QUICKLY<br /> <a href="http://thenext100days.org/wp-content/uploads/2019/08/Drop-of-the-Hat.mp4">http://thenext100days.org/wp-content/uploads/2019/08/Drop-of-the-Hat.mp4</a><br /> <br /> Mario quotes Jim Collins - throw a pebble. If the market reacts, he knows because they pay him. The idea is validated.<br /> <br /> There is no better way for a market to tell you they are interested in your concept than with their money.<br /> When You Launch - The Biggest Secret to New Business<br /> <a href="http://thenext100days.org/wp-content/uploads/2019/08/When-You-Launch.mp4">http://thenext100days.org/wp-content/uploads/2019/08/When-You-Launch.mp4</a><br /> <br /> Mario advises you to examine:<br /> <br /> * TIMING<br /> * BARRIERS TO ENTRY - are they attainable?<br /> <br /> Yes, to both. Mario will test the market. Take payments or get registrants.<br /> <br /> #187 John Lamerton – Routine Machine#187 John Lamerton – Routine Machinehttp://thenext100days.org/?p=3346Fri, 30 Aug 2019 06:30:12 +010001:01:18falsefullRoutine Machine by John Lamerton<br /> Kevin Appleby has been reading John Lamerton's new book Routine Machine. He said it was one of the best books he's read recently. No feint praise from Kevin, as his Kindle is hot from use. Kevin (not sucking up to John) said "it's the best book he's read this year. We're recording in August 2019 too! What he liked about it was ease of reading.<br /> <br /> <br /> <br /> John tells us he has a better editor (Greg) for this book.<br /> <br /> <br /> What is Routine Machine About<br /> Another podcast host spotted John's self description of being a lazy entrepreneur. He thought it wasn't ideal. John didn't like the podcast hot's first suggestion but the conversation later came round to the things that John does to enable him to be a lazy entrepreneur. And that was routine. The host said John was the king of routine!<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2019/08/King-of-Routine.mp4">http://thenext100days.org/wp-content/uploads/2019/08/King-of-Routine.mp4</a><br /> <br /> All from an aside at the end of a podcast!<br /> <br /> Although John said he'd never write another book again, he did. On holiday, he wrote stuff into a note book.<br /> Improve Your Morning Routine<br /> Kevin said it resonated with the work of Hal Eldrod - <a href="https://halelrod.com">https://halelrod.com</a><br /> <br /> He loves some of the ideas presented in Hal's book. That you leap out of bed at 5am every morning, like it's Christmas Day morning! And you do you "affirmations". Do a workout and drink a smoothie. Sounded fantastic. But for John he could not make it work.<br /> <br /> Graham plans to swerve Hal's book, and Kevin had a similar reaction to John.<br /> <br /> Would all this mean Graham had to wear a leotard?<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2019/08/Graham-in-a-leotard.mp4">http://thenext100days.org/wp-content/uploads/2019/08/Graham-in-a-leotard.mp4</a><br /> <br /> So John says the key to routine is optimising YOUR morning routine.<br /> Key Takeaways<br /> Change one thing. Make it small. Make it easy. Get some momentum.<br /> <br /> People don't want to be told what to do. You already do stuff on out-pilot. Stuff you do everyday. Make a small improvements.<br /> <br /> Affirmations - look at this article if you want stuff on affirmations - <a href="https://www.huffpost.com/entry/affirmations_b_3527028">https://www.huffpost.com/entry/affirmations_b_3527028</a><br /> Routine IS boring<br /> But you are already doing this. Mostly you are staring blankly at Facebook on your phone. Borrow that time.<br /> <br /> Is a practiced drill? Repeat and optimise. Not unlike Marcelo Bielsa is doing at Leeds United. George Graham did much of this at Arsenal. He optimised a routine long before they started the season. It is learned behaviour.<br /> Kevin's Changed What Goes Into His Schedule<br /> Kevin made this change. He adds his dog walk with his dog Cooper. He schedules in the stuff you enjoy!<br /> <br /> John showed us his weekly work schedule that highlighted he took his own dog out at a certain time.<br /> <br /> <br /> Why has the podcast worked?<br /> We decided to do a podcast EVERY week. A cumulative effect of having done that. This is podcast #187. We have authority to ask people like John to join us on the podcast.<br /> The Book is NOT Just About a Morning Routine<br /> How you start influences the way you end the day. If you start the day in your email box. 3 hours passes and you don't then have time to do the most important thing you need to get done.<br /> <br /> What tips does John have?<br /> <br /> Identify EACH WEEK'S Most important task.<br /> <br /> <a href="he Next 100 Days"></a><br /> Write That Sales Letter, Graham!<br /> <a href="http://thenext100days.org/wp-content/uploads/2019/08/Write-That-Sales-Letter.mp4">http://thenext100days.#186 Adam Witty – Puts the Author into Authority Marketing#186 Adam Witty – Puts the Author into Authority Marketinghttp://thenext100days.org/?p=3329Fri, 23 Aug 2019 07:28:22 +010043:52falsefullYou Need to Be an Author to Have Authority In Your Market<br /> The author of the book <a href="https://www.amazon.com/Authority-Marketing-Leadership-Competition-Irrelevant/dp/1946633135">Authority Marketing</a>, Adam Witty, joins The Next 100 Days Podcast. This episode follows on from the <a href="http://thenext100days.org/178-graham-arrowsmith-kevin-appleby-authority-marketing">Authority Marketing</a> episode we recently did.<br /> <br /> <br /> <br /> GET THE BOOK FREE! Use this link: <a href="http://authoritymarketingbook.com/" target="_blank" rel="noopener noreferrer">authoritymarketingbook.com</a><br /> <br /> <br /> <br /> This is Adam's book.<br /> <br /> <br /> What is Authority Marketing?<br /> Everyone knows what authority is. It has been used for centuries. In the past, authority would have come from your title. King Kevin Appleby, has a certain ring to it.<br /> <br /> Nowadays, authority is created by the expertise you have on a topic.<br /> <br /> "Authority Marketing is the strategic and systematic process of positioning yourself as a leader and expert in your industry, in your niche or in your community"<br /> <br /> You want to do this. When you have authority it positions you ABOVE all your competition.<br /> Being an Author Positions You ABOVE Your Competitors<br /> <a href="http://thenext100days.org/wp-content/uploads/2019/08/Adam-Witty-Becoming-an-Authority.mp4">http://thenext100days.org/wp-content/uploads/2019/08/Adam-Witty-Becoming-an-Authority.mp4</a><br /> Learn the 7 levers to pull to build your authority<br /> One is not more important than another.<br /> <br /> * Branding and being everywhere - how do people see you? Do you have an authority or commodity or me to brand? Everywhere you look someone is talking about you.<br /> * Content marketing - the more high value content the more it builds your authority - like writing and publishing a book, an article, white paper, host a webinar.<br /> * PR and media - people don't believe what you say about yourself, but what other people say about you, especially the media.<br /> * Speaking - sharing your expertise with others, in person and on a stage.<br /> * Events - when you host an event, you become the person that everyone comes to see.<br /> <br /> All these result in:<br /> <br /> * Lead generation and referral marketing - as a business owner, your job is what do I do to bring new customers. The more authority you have, the easier it is to generate leads and referrals - customers brag to their friends that they work with you.<br /> <br /> It's Hard to Spell Authority Without AUTHOR<br /> Hands down, becoming an author is the most effective authority marketing strategy.<br /> <br /> Nothing builds authority more quickly.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2019/08/The-Best-Strategy-is-Becoing-an-Author.mp4">http://thenext100days.org/wp-content/uploads/2019/08/The-Best-Strategy-is-Becoing-an-Author.mp4</a><br /> <br /> When you write the book, all the other pillars become easier.<br /> <br /> This 3 minute video is the best rationale ever for writing your book.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2019/08/Authority-Marketing-Versus-Brochures.mp4">http://thenext100days.org/wp-content/uploads/2019/08/Authority-Marketing-Versus-Brochures.mp4</a><br /> Are You Saying to Yourself "I Can NEVER Write a Book"?<br /> You may be saying I'm not a good writer. What would I say?<br /> <br /> OK. How long have you been in business? Several years? You are a world leading authority on the subject of what you do. That's a lot of experience.<br /> <br /> The first thing is people do need convincing they are worthy. You must know your stuff.<br /> Thought Leadership is Your Most Important Weapon<br /> You choose to buy from businesses because of a person. Not a company. Maybe it's even a connection to a person. Like Steve Jobs at Apple.#185 Graham Arrowsmith – 60th Birthday Edition#185 Graham Arrowsmith – 60th Birthday Editionhttp://thenext100days.org/?p=3299Fri, 16 Aug 2019 06:30:03 +010038:33falsefullThe Graham Arrowsmith 60th Birthday Episode<br /> Co-host of The Next 100 Days Podcast has just had his 60th Birthday. We recorded this special episode on the day. The original intention was for Kevin Appleby and his wife Ruth to join Graham at a getaway venue right next to the beautiful Menai Straits in Wales. Events conspired and so we recorded the podcast with Kevin still in Northumberland.<br /> <br /> Graham invited his family to join him to discuss their lives. We hope you enjoy this little bit of self indulgence, and laugh along with Graham and his family.<br /> <br /> <br /> <br /> <a href="https://finelyfettled.co.uk"></a><br /> Kevin Calls This The FIFTY TEN Episode!<br /> Very funny, I must say! And it didn't take long before it all went horribly long (hopefully not on the podcast)!<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2019/08/Take-Fifty-10.mp4">http://thenext100days.org/wp-content/uploads/2019/08/Take-Fifty-10.mp4</a><br /> <br /> Any tips for Graham on being 60, beyond "Graham eat less", will be welcomed on our Facebook Group <a href="https://www.facebook.com/groups/thenext100days">https://www.facebook.com/groups/thenext100days</a><br /> <br /> Graham was speaking from Telford House next to the Menai Straits. Here's some images.<br /> <br /> Graham holding the 60th Birthday card sent by Kevin Appleby<br /> <br /> <br /> <br /> Interview with Graham's Wife Dawn<br /> Graham and Dawn have been married for 34 years.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2019/08/Dawn-Arrowsmith.mp4">http://thenext100days.org/wp-content/uploads/2019/08/Dawn-Arrowsmith.mp4</a><br /> SHOCK REVELATION - Graham loves Leeds United!<br /> Here is an image of Graham waiting to go into Elland Road for the first home game of the season against Nottingham Forest, which thanks to another corrupt referee finished in a 1-1 draw. As per, he got the kick off wrong, so they were there early! Hence the car park being empty - no jibes needed, thank you.<br /> <br /> Interview with eldest son Luke Arrowsmith<br /> Luke works for <a href="https://www.claranet.co.uk">Claranet</a> and discusses retailers struggles with digital transformation.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2019/08/Luke-Arrowsmith.mp4">http://thenext100days.org/wp-content/uploads/2019/08/Luke-Arrowsmith.mp4</a><br /> Interview with one and only daughter Sophie Arrowsmith<br /> Sophie works for High Net Worth clients as a family lawyer for Lupton Fawcett in Leeds.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2019/08/Graham-Sophie-Arrowsmith.mp4">http://thenext100days.org/wp-content/uploads/2019/08/Graham-Sophie-Arrowsmith.mp4</a><br /> <br /> So, if you are thinking of parting company with your other half, then you can get in touch with <a href="https://www.luptonfawcett.com/about-us/our-people/sophie-arrowsmith/">Sophie at Lupton Fawcett</a>. And 4 in every 10 marriages fail.<br /> Interview with youngest son Nathan Arrowsmith<br /> Nathan is married to a Brazilian called Luana. Her family has also joined us from Brazil at our event in Wales. Nathan is currently a Windows Engineer for UK Fast in Manchester. Kevin thought he sold double glazing for a living!<br /> <br /> Graham also announced <a href="https://finelyfettled.co.uk">Finely Fettled</a>'s 5 Year Anniversary. Just in case you know someone who is looking for High Net Worth data and a direct mail campaign to attract them - send them to Finely Fettled!<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2019/08/Graham-Nathan-Arrowsmith.mp4">http://thenext100days.org/wp-content/uploads/2019/08/Graham-Nathan-Arrowsmith.mp4</a><br /> <br /> Kevin was an only child. Graham talks to his brother.<br /> Interview with brother Malcolm Arrowsmith<br /> Malcolm Arrowsmith is Graham's elder brother. He was a teacher for 38 years. Both mainstream and special needs.#184 Amy Blaschka – Ghostwriting#184 Amy Blaschka – Ghostwritinghttp://thenext100days.org/?p=3257Fri, 09 Aug 2019 11:41:28 +010050:19falsefullGhostwriting with Amy Blaschka<br /> If you aren't energised by Amy Blaschka, you may have taken up residence in a cemetery. She discusses ghostwriting on The Next 100 Days podcast and does so in such a vibrant, full-on way.<br /> <br /> Sit back and enjoy!!<br /> <br /> <br /> <br /> <br /> What is a Ghostwriter?<br /> <a href="http://thenext100days.org/wp-content/uploads/2019/07/Amy-Blaschka-Ghostwriting.mp4">http://thenext100days.org/wp-content/uploads/2019/07/Amy-Blaschka-Ghostwriting.mp4</a><br /> <br /> Amy focuses on social media ghostwriting. Sometimes for executives who are good verbally, not so much written. Others don't have the bandwidth to do social media posts.<br /> <br /> You can ghostwrite just about anything. Speeches, for instance. We all have limited time. So what is most important?<br /> A Good Storyteller<br /> At heart, communicating is really about connecting with others. You won't connect, if you are hitting them over their heads with a sales message. Right?<br /> <br /> People block those types of commercial communications out of their lives.<br /> <br /> The best way to communicate is with EMOTION. One of the easiest ways to evoke emotion is to share a story. Stories make us more relatable. Everybody loves a story.<br /> <br /> What endears you to people is sharing stories that DIDN'T GO TO PLAN. It's only a failure if you fail to learn. Show you are imperfect, what insight can you share.<br /> <br /> People feel that empathy. From the aha moment you impart. That's about making a human connection.<br /> <br /> And stories tend to follow a predictable path. Hero, Overcoming an obstacle. Tug at the heart-strings.<br /> Your Job Title Isn't YOU!<br /> <a href="http://thenext100days.org/wp-content/uploads/2019/07/Human.mp4">http://thenext100days.org/wp-content/uploads/2019/07/Human.mp4</a><br /> <br /> Want a story idea? Don't let your job title or job role get in the way.<br /> How does Amy go about ghostwriting?<br /> <a href="http://thenext100days.org/wp-content/uploads/2019/07/What-to-write-about.mp4">http://thenext100days.org/wp-content/uploads/2019/07/What-to-write-about.mp4</a><br /> <br /> Amy's best skill is listening. She relies on their spoken voice. To them getting quieter or louder. Or they get excited, she'll use these different voice cadences to inform her writing.<br /> <br /> Amy is the person who you sit next to on the aeroplane and listens to your story. She "geeks out" on that stuff.<br /> ONE IDEA POSTS<br /> So, Amy chats to her clients once a week. This generates ideas for the posts she'll do on the client's behalf. From a 30-45 minutes meeting, Amy takes notes to identify a central idea.<br /> <br /> <br /> <br /> That can be really challenging to folks, because they have so much to say. But, just keep the post to ONE THING.<br /> <br /> Clarity in your messaging, helps other people get you.<br /> Serve Don't Sell<br /> First, provide value. Appeal to their emotion. Solve a problem. Make them think. This is what works best.<br /> <br /> Establish trust and provide value. Are you showing what you stand for?<br /> Amy Blaschka's Book is called I AM<br /> Amy write a book with Bruce Kasonoff (an influencer on LinkedIn).<br /> <br /> <br /> <br /> Buy the book on Amazon:<br /> <br /> <a href="https://www.amazon.co.uk/Am-Distractions-Imagination-Unleash-Potential-ebook/dp/B079WJYB67/ref=sr_1_1?keywords=I+am+Amy+blaschka&amp;qid=1563726763&amp;s=gateway&amp;sr=8-1"></a><br /> <br /> It's a series of passages that Bruce and Amy took turns writing. The idea is write something that when someone reads it is uplifting to the reader. The book, every other page, starts I Am. The opposite page is blank and gives you a chance to write it down. To unlock your own creativity. The book helps people getting out of their fug.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2019/07/Negativity.mp4">http://thenext100days.#183 Catherine Adamson – Virtual Assistant#183 Catherine Adamson – Virtual Assistanthttp://thenext100days.org/?p=3242Fri, 02 Aug 2019 06:30:23 +010046:07falsefullVirtual Assistant with Catherine Adamson<br /> <br /> Being a virtual assistant is a great role. Especially for women. In fact, Catherine's company Kaleidoscope Services, employs only women VAs. Also, Catherine has a book out in August 2019, called How to Be a Thousandaire. We discuss this too!<br /> <br /> <br /> <br /> Catherine was recommended to us by previous guest <a href="http://thenext100days.org/145-nick-bramley-sales-training">Nick Bramley.</a> She lives in the York area, in the great county of Yorkshire.<br /> <br /> <br /> What is a Virtual Assistant?<br /> It is one title that covers an awful lot of work. There are lots of businesses offering VA services now. Catherine's business is Kaleidoscope Virtual Assistant Services Limited. Her business offers executive PA support.<br /> <br /> She works with Non Executive Directors of large corporations and executive coaches. Most of her clients work with people who are employed by large corporations. Her client's themselves are self-employed.<br /> <br /> Catherine's business steps in as their back-office. The VA manages their diary. The VA organises their travel. And they do pretty much anything needed. As a good VA, the only thing you don't do is make cups of tea!<br /> NEDs heavily rely on their VAs<br /> <a href="http://thenext100days.org/wp-content/uploads/2019/07/Catherine-VA-services.mp4">http://thenext100days.org/wp-content/uploads/2019/07/Catherine-VA-services.mp4</a><br /> <br /> Clients are busy. The VA will re-arrange things if something crops up that changes everything. So, they make sure their client is where they need to be, when they need to be there.<br /> <br /> Her clients do not want to be dealing with their travel and diaries. It takes time that they would prefer spending on more valuable work, from their perspective.<br /> One of Catherine's clients said of her:<br /> "She has a lovely balance of charm and persistence"<br /> <br /> You need to be friendly. Because sometimes you need a favour. Do what you need to do in a lovely way.<br /> How to Become a Virtual Assistant<br /> Her company has a stringent application process. PAs have to fill in an application form. This sounds basic. But, actually, they have to make an effort to do it. Any typos, issues with grammar, they don't get an interview.<br /> <br /> Then, they'll speak to the applicant over the phone. This helps them understand their telephone manner. How they come across is important.<br /> <br /> If they are still interested, and they have the skills, the applicant is invited for interview by Skype.<br /> <br /> Catherine asks a series of questions. Mostly, to test "the give a damn attitude". Are they bothered when they make mistakes, how do they respond to the problem.<br /> <br /> If you DIY, how much opportunity are you missing.<br /> How does the service work?<br /> Check out Catherine's website for more information (click on image):<br /> <br /> <a href="http://kaleidoscopeservices.co.uk"></a><br /> <br /> &nbsp;<br /> <br /> Catherine uses retainers. That's a minimum of 10 hours per month. Some retainers are for 20 or 30 hours per month. Any hours above that are invoiced in arrears at the end of the month.<br /> <br /> They work flexibly. Some clients take August off for vacation. So, the PA service is suspended for that period too.<br /> <br /> VAs have more than one client. Potentially, they could be working a full week. Some VAs want full time work, others fit their work around their home commitments.<br /> <br /> Once Catherine understands the CAPACITY of her business, she knows how many clients she can take on and who to allocate them to.<br /> <br /> But, they don't offer call answering or transactional work (like do me a powerpoint as a one off piece of work, they would as part of a retainer).<br /> How to be a Thousandaire<br /> You'll have to search out this book. Catherine is releasing it in August 2019.#182 Su Patel – Human Resources#182 Su Patel – Human Resourceshttp://thenext100days.org/?p=3228Fri, 26 Jul 2019 06:30:43 +010045:30falsefullHuman Resources with Su Patel<br /> Su Patel worked in Human Resources for Tesco for 27 years. Redundancy, marriage ending becoming a single mum and then moving home in quick succession created massive challenges. She's at the other side now, with her daughter doing well, a published author and international speaker.<br /> <br /> <br /> <br /> Su Patel puts the human into Human Resources.<br /> <br /> <br /> <br /> Are you working on your business as well as working in your business? Su was attending a mastermind just after the recording.<br /> What's the best thing about being in a Mastermind?<br /> <a href="http://thenext100days.org/wp-content/uploads/2019/07/Su-Patel-Mastermind.mp4">http://thenext100days.org/wp-content/uploads/2019/07/Su-Patel-Mastermind.mp4</a><br /> <br /> There are 10 people in a business mastermind that Su attends. She also attends a HR specific group too.<br /> Su Patel - the Background<br /> At Tesco for over 27 years, Su took voluntary redundancy in 2016. She considered getting another HR job with another retail company. Her mindset wasn't right. It impacted her self-confidence.<br /> <br /> Her friend advised her to set up her own business.<br /> <br /> How did she feel at the time? In February 2016, she separated from her husband of 10 years, March was made redundant and April had to leave her family home. She was in a low place. Family, secure job and own home to single parent, no job and renting. This all changed. For Su, it was the awesome people around her that got her through.<br /> Networks<br /> She was surrounding herself with really capable people in network groups. She lived in Leigh on Sea (apparently one of the happiest places in the UK).<br /> <br /> Her daughter's school offered her the opportunity to create her first client. She did the first month free. After the first month, they gave Su her first contract.<br /> <br /> Sue went from sobbing on her sofa and now she has an amazing business and is a published author. This lead to being invited to a HR convention in the Maldives. Her keynote was about her book.<br /> Putting Human into HR<br /> <a href="https://www.amazon.co.uk/Putting-Human-Back-Into-professional/dp/1781333300" rel="https://www.amazon.co.uk/Putting-Human-Back-Into-professional/dp/1781333300"></a><br /> <br /> Click the image to Amazon. Released November 2018 - <a href="https://www.amazon.co.uk/Putting-Human-Back-Into-professional/dp/1781333300">https://www.amazon.co.uk/Putting-Human-Back-Into-professional/dp/1781333300</a><br /> <br /> Her experience is that many business owners think of HRs as policy people, rule book, the furthest from human. Su argues that HRs should do the right thing for people rather than just following policies.<br /> <br /> Look at who is in front of you right now. Deal with that person.<br /> <br /> Su thinks smaller companies can be more flexible than larger companies.<br /> <br /> One of the positive side-benefits of being an author, is Su found herself surrounded by public speakers. Guess what happened to her! She became a public speaker. You become an average of the people you hang around with.<br /> The Book<br /> Su went to an event with Andy Harrington. He said something very profound...<br /> <br /> <a href="https://www.andyharrington.com"></a><br /> <br /> "...One of the riches places in the world is the graveyard. Because, people die with their gifts inside them.<br /> Without them sharing their message. Don't be one of them...."<br /> Andy Harrington<br /> <br /> Andy posed the question...What can you be great at?<br /> <br /> Su's answer was I can help people be great in HR. She started to think of the ways in which she can help others be great at HR.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2019/07/Su-Patel-Great-at-HR.mp4">http://thenext100days.org/wp-content/uploads/2019/07/Su-Patel-Great-at-HR.mp4</a><br /> <br /> #181 Phil Jones Marketing Estate Agencies#181 Phil Jones Marketing Estate Agencieshttp://thenext100days.org/?p=3208Fri, 19 Jul 2019 06:30:15 +010057:38falsefullMarketing Estate Agencies with Phil Jones<br /> When it comes to marketing estate agencies, Phil Jones is making a real name for himself. Two years ago, along with his mother-in-law and former podcast guest, <a href="http://thenext100days.org/08-sam-ashdown-the-bossy-northerner">Sam Ashdown</a> he set up Ashdown Jones, an estate agency in the Lake District.<br /> <br /> <br /> <br /> Two years later, they have a leadership position in the Lakes for high end properties. Additionally, Phil is fast becoming an expert in the use of direct mail.<br /> <br /> <br /> Ashdown Jones has made significant progress in their first 2 years<br /> In the last 2 years, they have sold 50 houses. Sam Ashdown insisted that their market was going to be the affluent, high end and so all those houses will have been near to or above the £1m mark.<br /> <br /> A house in the Lake District is very special. They chose to help vendors of UNIQUE homes. Although there is not a specific price for that, it tends to be a minimum of £500k.<br /> <br /> With remarkable honesty, Phil admits had Sam not insisted on marketing to the affluent, on his own, he says he might have tried what every other agency does and try market to everyone.<br /> Marketing Estate Agencies<br /> What is remarkable for Ashdown Jones, is they no longer have to rely on 3 way pitches to secure new clients. You know the thing. 3 agencies put on a dog and pony show and the winner gets selected by the vendor (how is uncertain, gut feel probably). Now, Ashdown Jones have prospects asking them to market their property. Once they learn how it will be marketed and what they will do, what they have done for others, prospects are only too keen to ask, almost beg them to sell their home.<br /> <br /> And Ashdown Jones pick and choose too. They DO NOT serve everyone. That's a bad idea for any marketer. Any industry.<br /> Twilight Photography<br /> Lights on, mean you are at home. Is this the secret to appealing to the sense of belonging?<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2019/07/Twilight.mp4">http://thenext100days.org/wp-content/uploads/2019/07/Twilight.mp4</a><br /> <br /> Phil markets everything to people's emotions, rather than their logical side.<br /> <br /> Sam Ashdown was a house stager in her past, so they create staged rooms. Every photograph they take is styled for who they think will buy that house. A lake view will be shot to engage the viewer, to make them believe that they are sat there, with a glass of champagne, staring out across the lake, contemplating a lovely meal to come, in their house of their dreams.<br /> <br /> It's as if they are creating stories in photography.<br /> Local Marketing Club - Lake District<br /> Sam and Phil run a local marketing club for local businesses in the Lake District. It takes place on the first Friday of the Month. At Windermere Golf Club. They have a 100 local businesses from the Lake District.<br /> <br /> What a place it is!<br /> Contact Phil Jones on LinkedIn<br /> <a href="https://www.linkedin.com/in/philjones-directmailexpert/">https://www.linkedin.com/in/philjones-directmailexpert/</a><br /> Mastermind<br /> Phil is an expert in direct mail. They focused on direct mail when they first started. Response rates were average. So 12 months ago, they invested in a Mastermind. A five figure investment. He is an expert copywriter. More about psychology rather than the words. They know that long copy plays on emotions Now they get 11-12% return.<br /> <br /> The mastermind is Nick James. Seriously Fun Business is Nick's company.<br /> <br /> Phil is spending real money on education.<br /> <br /> Phil says: You have to see a piece of copy as the second best thing to a face to face meeting:<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2019/07/Direct-Mail-101.mp4">http://thenext100days.org/wp-content/uploads/2019/07/Direct-Mail-101.mp4</a><br /> #180 Anna Yaramboykova Instagram Training#180 Anna Yaramboykova Instagram Traininghttp://thenext100days.org/?p=3191Fri, 12 Jul 2019 13:37:03 +010049:26falsefullInstagram Training<br /> Anna Yaramboykova discusses Instagram Training on The Next 100 Days Podcast.<br /> <br /> <br /> <br /> <br /> Anna runs the Training Academy. She helps businesses with sales training, media training and learning and development for large corporates and HR departments.<br /> <br /> Her accent gives her away. She is from Bulgaria, but to me sounds quite cockney!<br /> Instagram Training - as seen by one of our favourite former guests Nina Szewczak (chef/chak)<br /> Listen to <a href="http://thenext100days.org/139-nina-szewczak-a-bulletproof-mindset">Nina's show here: </a><br /> <br /> <br /> How Anna Got to Know Instagram<br /> Anna didn't know much about Instagram 3 years ago. When she does get interested in something, Anna dives right in. She saw it all as posting photos and videos. Curious, Anna started to dig into the business use. Since she started to learn and use it, she never went back.<br /> <br /> Anna learnt Instagram deeply. What were people finding positive for business.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2019/07/Anna-Insta.mp4">http://thenext100days.org/wp-content/uploads/2019/07/Anna-Insta.mp4</a><br /> <br /> Anna says she finds Instagram on a far higher level to Facebook.<br /> 3 Techniques You Should Be Aware Of<br /> <br /> * Be Clear. Especially with your messaging. A lot of people use it well. They might have a private Instagram and suddenly they switch it to a business purpose. It doesn't work. They'll lose following, traction and engagement. The main reason is they are not very clear in their messaging. So, if you are going to start an Instagram as a business, then start it as a business account from the very beginning.Don't forget where you are based. The algorithm works will first target the people around you prior to going global.<br /> * Dont filter your image. People don't want to look at perfect, but authentic. Be real and be yourself. Make sure your message is aligned with your business.<br /> * Use your real location. Make sure you are marketing to the area where your market exists.<br /> <br /> Instagram changes its algorithm every 3 months. Anna is not an Instagram expert, but she gets social media. Recent advice is that Instagram wishes to encourage NON PERFECT engagement. Less of the perfect images, but real people.<br /> Is Instagram all about VISUAL businesses? <br /> Kevin argued that Instagram serves visually enabled audiences.<br /> <br /> Kevin's business is management consultancy. Business change. Finance topics. Graham does lead generation. Not altogether visual. Not like cup-cakes, or graphic design?<br /> <br /> Anna advises you show testimonials from clients. You can post a logo with free tips.<br /> <br /> With Instagram you have to be posting every day. And at certain times. Be consistent with your messaging.<br /> Flowmotion - Robbed Graham of £250.<br /> <a href="http://thenext100days.org/wp-content/uploads/2019/07/Flowmotion.mp4">http://thenext100days.org/wp-content/uploads/2019/07/Flowmotion.mp4</a><br /> <br /> Anna pointed to Simon Sinek as an example of someone who runs <a href="https://www.instagram.com/simonsinek/?hl=en">an effective business Instagram account</a>.<br /> <br /> &nbsp;<br /> <br /> Otherwise, she speaks well of Virgin Media. Great engagement and great following. Corporate trainers are often very consistent with their audiences.<br /> <br /> Consistent quality of messaging.<br /> Soft Skills<br /> Anna trains people in soft skills. Clients will roc up and ask for sales training. Anna finds herself sometimes saying you don't need that type of training. Instead, you need soft skills training.<br /> <br /> Employee training. Get to know your people and culture. Soft skills helps establish your culture. To feel secure in the place they work. Later you can transition into sales training.<br /> Do You Need HR?<br /> <a href="http://thenext100days.#179 Mary Shores – Conscious Communication#179 Mary Shores – Conscious Communicationhttp://thenext100days.org/?p=3151Fri, 05 Jul 2019 16:33:19 +010055:12falsefullConscious Communication with Mary Shores<br /> What is Conscious Communication all about? <br /> The words we use dictates the path we take in our lives. Mary hails from a flat, green, farm populated area of Champagne, Illinois, USA.<br /> <br /> <br /> <br /> Conscious communication. In 2005, Mary attended the <a href="http://core.tonyrobbins.com/event-calendar-2019">Unleash The Power Within</a>, the Tony Robbins seminar. The event blew her then 30 year old mind. Especially some of the simple timeless lessons Robbins tells:<br /> <br /> * What you focus on grows<br /> * Always know your outcome.<br /> <br /> Mary had always been a positive mindset person. But, she had a number of challenges in her life to overcome. Her transformational communication method was borne in the days after the Tony Robbins seminar.<br /> What happened?<br /> One day, Mary was looking at her phone whilst in her office. She had a small mom and pop business. In debt collection. And in that field there are a lot of FIERCE communications.<br /> <br /> All humans across the globe share a set of common human fears. The number one human fear is the fear of poverty. Loss of finances will trigger people more than anything else, including disease.<br /> <br /> Her business was having all these high intense and stressful conversations - and it was exhausting Mary, her staff and it was tense all day long.<br /> So, on that day, Mary looked at her phone, (Mary recalls it vividly as it was THE moment that changed her life), and Mary said<br /> "I want the next person who calls to be happier at the end of the phone call than they were at the beginning"<br /> <br /> &nbsp;<br /> <br /> <br /> <br /> &nbsp;<br /> A New Goal<br /> Mary went to her staff and stated OUR GOAL is no longer to collect money. The only objective was to try to make the person happy. Mary had tried all kinds of collection techniques, but was failing. The reason these conversations are so triggering for people, is because of all the shame and unworthiness that goes along with having a debt. It's a sign of failure.<br /> <br /> So, Mary started to pay attention to the point in the call when it started to go down. It quickly became apparent that when people heard certain WORDS they would freak out on them!<br /> <br /> They would come out fighting at this point. Then, Mary's agents would be triggered. So, Mary needed rules and strategies to organise this communication.<br /> Conscious Communication - the Book<br /> <br /> <br /> &nbsp;<br /> Do Not Say List<br /> <a href="http://thenext100days.org/wp-content/uploads/2019/06/Do-Not-Say-List.mp4">http://thenext100days.org/wp-content/uploads/2019/06/Do-Not-Say-List.mp4</a><br /> <br /> &nbsp;<br /> THIS VIDEO IS GOLDEN for Customer Services<br /> Mary describes the logic behind conscious communication. Firstly, you have to validate the person you are talking with.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2019/06/Validate-2.mp4">http://thenext100days.org/wp-content/uploads/2019/06/Validate-2.mp4</a><br /> <br /> Can you create a STOP SAYING LIST and a START SAYING LIST?<br /> The NEED to be heard and understood<br /> This is a basic human need. We are unable to emotionally move on in a conversation until we have checked the box in our brain that says "I've been heard".<br /> <br /> AT that moment we can move on to be present for the solution. Validate that THEIR perception of reality is important. This is what builds connection.<br /> <br /> Get out of the advice mode.<br /> <br /> You are planting a tiny seed. You need people to be emotionally receptive to what you are saying. So, validate their experience. I see this is troubling for you. That builds a connection. It slows them down. Finally, someone heard me.<br /> <br /> Next step is seed the happy word. Fortunately / You'll be happy to know that... All this reframes the conversation.<br /> <br /> #178 Graham Arrowsmith & Kevin Appleby – Authority Marketing#178 Graham Arrowsmith & Kevin Appleby – Authority Marketinghttp://thenext100days.org/?p=3098Fri, 28 Jun 2019 06:30:08 +010001:12:15falsefullAuthority Marketing with Graham Arrowsmith &amp; Kevin Appleby<br /> So how come we're discussing Authority Marketing in this week's podcast? Well, Kevin was reading Daniel Priestley's Key Person of Interest and noted that one of the ways to achieve influence was to write a book. This triggered Kevin to recall previous conversations where we'd discussed the importance of writing a book.<br /> <br /> <br /> <br /> Borrowing a phrase from a confirmed future guest, <a href="http://adamwitty.com">Adam Witty</a>, today we're talking about Authority Marketing.<br /> <br /> <br /> Are you positioned as an Authority in your marketplace?<br /> What market am I in? Graham starts the podcast by inviting Kevin to share what market he is in.<br /> <br /> Kevin has struggled with this question. As a management consultant, Kevin typically goes out to help clients solve a problem. He will normally do the financial modelling and write the business case. When Kevin goes into situations demanding his services, the host organisation rarely or never has the right information.<br /> <br /> This leads to fetching up data on activity and performance. Kevin thinks through the benefits and how to measure those benefits. So what does the finance professional really need to have his head around? It is not JUST the accounts.<br /> <br /> So, once Kevin finally decides on the specific market he is addressing, he (and you for yours) must decide WITHIN that market, are you the AUTHORITY?<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2019/06/Which-audience-to-write-a-book-for.mp4">http://thenext100days.org/wp-content/uploads/2019/06/Which-audience-to-write-a-book-for.mp4</a><br /> <br /> &nbsp;<br /> <br /> Adam Witty talks about Authority Marketing. He uses a pyramid of<br /> <br /> <br /> <br /> Kevin got fixated on selling of the book. But, it is not about selling the book as such.<br /> Adam talked about <a href="https://antion.com">Tom Antion</a> - an internet marketing pioneer and entrepreneur. Who said to prospective clients...<br /> <br /> "Google my name and be sure to pack a lunch!"<br /> <a href="https://antion.com"></a><br /> <br /> &nbsp;<br /> Have you googled your name?<br /> <br /> 2 Levels of Media<br /> There are 2 types of media. Adam Witty details:<br /> <br /> EARNED MEDIA - where you are featured on other media sites.<br /> SOCIAL MEDIA - FB, LinkedIn, Twitter - here today, gone tomorrow. An algorithm tweak and you are no longer there.<br /> <br /> You cannot rely on social media ALONE to build your authority. Earned media usually means you need a good PR. Radio, TV, trade magazines, where your opinions and guidance, makes you an attractive individual from an authoritative point of view.<br /> Do you have a personal brand and company website?<br /> <a href="http://kevinappleby.com">KevinAppleby.com</a><br /> <br /> That is the site where Kevin should develop his PERSONAL BRAND.<br /> <br /> <a href="KevinAppleby.com"></a><br /> Are You Blogging?<br /> It's a good way to bring people back to your site. Writing for your audience means letting them know you've written something. So write to them, invite them to read your work.<br /> <br /> Who is your avatar? Write to them. You want someone like your avatar, to become to a customer.<br /> <br /> You do not want to chase people. Chasing is demeaning. Do you do proposals? Graham admits he does do proposals, but is reducing the time spent to creating them. Having authority in your industry means people will be coming to you wanting to work with you. So your time is spent working out whether you want to engage and how best to engage for them.<br /> Back to Kevin's Target Market<br /> He's a management consultant. Who should he appeal to? He markets to the public sector? Does he have a headline that drags people into his site?<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2019/06/Kevins-Target-Ma...#177 Nick Bramley – Leveraging Your Brand For Sales#177 Nick Bramley – Leveraging Your Brand For Saleshttp://thenext100days.org/?p=3095Fri, 21 Jun 2019 06:30:14 +010054:49falsefullLeveraging Your Brand for Sales with Nick Bramley<br /> Leveraging your brand for sales is the focus of Part 2 of our interview with Nick Bramley. In the first episode, we discussed personal branding. Here he goes into more detail for people with responsibility for sales (most of us). We are all responsible for bringing sales into the company.<br /> <br /> <br /> <br /> <br /> <br /> &nbsp;<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2019/06/Leveraging-Your-Brand-for-Sales.mp4">http://thenext100days.org/wp-content/uploads/2019/06/Leveraging-Your-Brand-for-Sales.mp4</a><br /> How do you interact with prospective customers?<br /> They will judge you on a personal and professional level. Nick tells the story about a new prospect. He watched their product video. They'd done research on him. Both parties were well familiar with each other before they had a phone call. Nick told them about his LinkedIn site and his website. They'd read his testimonials before he'd met them. In advance, he knew what they stood for and their experience.<br /> <br /> On the phone call, Nick was able to complement them on their website video, because it instantly defined what they were all about. Equally, they'd checked him out and they wanted to work with him. The professional impact of his brand had elevated him to a position of opportunity. Way before numbers and commercials were discussed.<br /> The Problem with Selling on Price<br /> You will always lose, because someone will undercut you. People will not value you.<br /> <br /> Nick rarely gets involved in anything that is free - not because he's tight - but he believes that if something is free people don't value it. You get no shows at free events.<br /> <br /> Alternatively, if somebody is researching YOU to understand the value and quality of what you do, your price point is already supported by testimonials and evidence he has in the market. He will never be cheap because he is not a new-start guy who doesn't know what he's doing, the customer is buying 20 years of experience that is validated by other people, which reduces the risk to them.<br /> <br /> Give prospects a chance to elevate their understanding of you and your business.<br /> What should Sales People do?<br /> <br /> <br /> When you are engaging potential customers, there are 3 key areas, when it comes to leveraging your brand for sales.<br /> <br /> * The words you choose (Email)<br /> * The tone of voice you use (Phone)<br /> * The Body language you display (Face to face)<br /> <br /> Every one of us has sent an email received in a way it was not meant to be. Emails might raise awareness, and maybe to close things off. But the impact of the words you use on influencing a positive outcome is just 7%. So if you are JUST using emails to sell, think again! The odds are against you, massively.<br /> <br /> Elevate this to the next level with tone of voice. Tone of voice is powerful. If you ring someone with an awkward conversation, it is often much less awkward, because your tone can help you.<br /> <br /> But, far the best way to influence people is FACE to FACE contact. That means body language, active listening, handshake etc. This accounts for 55% of influence.<br /> How do Sales People Harness Their Brand?<br /> <a href="http://thenext100days.org/wp-content/uploads/2019/06/Nick-Bramley-Sales.mp4">http://thenext100days.org/wp-content/uploads/2019/06/Nick-Bramley-Sales.mp4</a><br /> <br /> Sales people use a fixed way of selling. They often bear no correlation to the brand. They think what the customer wants. But customers are buying on trust and warmth and values, along with a mutuality of interests!<br /> <br /> Are these factors built into presentations? Not so much.<br /> <br /> The deliverables, what you deliver, comes in once your consistent phrases have been emphasised and sold. Have a consistent journey,#176 Nick Bramley – Creating Your Personal Brand#176 Nick Bramley – Creating Your Personal Brandhttp://thenext100days.org/?p=3092Fri, 14 Jun 2019 06:30:28 +010052:59falsefullCreating Your Personal Brand with Nick Bramley<br /> How to Create a Personal Brand for Professional Impact<br /> <br /> <br /> Nick has developed new content for his clients recently. He notes that sales has changed significantly in the last few years. The way that people make buying decisions has changed in recent years as well.<br /> <br /> * in the old days, the sales professional had all the knowledge, technically.<br /> * now with Google, there is more opportunity to research a decision<br /> <br /> So, as a result of an changing environment, Nick explains that sales people have to understand their impact. They must understand their personal brand, as that will now be the critical dimension in any interaction with an already researched and informed prospect.<br /> <br /> <br /> <br /> &nbsp;<br /> How to Define Your Personal Brand<br /> Nick turned first to Kevin Appleby. How would he define his personal brand.<br /> <br /> * What does he stand for?<br /> * His values?<br /> * Content Kevin has produced or is associated with?<br /> * Things he comments on<br /> * Channels he uses to communicate with?<br /> <br /> <br /> How would people would people describe Kevin?<br /> <br /> * Collaborative<br /> * Analytical and arranger<br /> <br /> So, where would a prospect see him?<br /> <br /> * LinkedIn<br /> * This podcast<br /> * Webinars<br /> * Twitter<br /> <br /> And, is there a sense of consistency across all those questions?<br /> <br /> * On the podcast, we create a wide range subject<br /> * Knowledge and capability comes from hosting a podcast.<br /> <br /> How would people describe Graham?<br /> <br /> * Get's stuff done.<br /> * In the past, prevarication was a middle names.<br /> * Now, he turns into thoughts and deeds.<br /> * Casts forward, rather than backwards. A futurist. But, not one that loves shiny new objects.<br /> * Strategist as he sees things in a 360 degree way.<br /> <br /> If I were a client, would I see these things?<br /> <br /> &nbsp;<br /> Nick describes himself as<br /> <br /> * Enthusiastic<br /> * Driven<br /> * Impact<br /> * Energy<br /> * Passion<br /> <br /> He has aligned himself with all things SALES and all things PEOPLE DEVELOPMENT.<br /> <br /> If he was asked to do customer service work? He could, but doesn't. As it devalues his services.<br /> <br /> Can your views on Twitter, about your football team, for example, alienate prospects and clients? Be careful of how you present your views.<br /> Trust and Warmth<br /> We are judged quickly. Can you see yourself working with this person? How do you approach people. Your handshake and smile, active listening etc. This is all about trust and warmth. One could argue in a run-off Boris Johnson versus Andrea Leadsom, Johnson's technical credibility is lesser. But he wins on trust and warmth.<br /> <br /> Without trust and warmth, it is likely that you will turn down work. It will not feel right.<br /> Personal Brand - Make an Impression Statistics<br /> <br /> <br /> &nbsp;<br /> Do you have MISSION, VISION and VALUES on Your Website?<br /> You may recruit against these. Stand for the values, vision and mission. The pay back for the business is good. It strengthens intra-company relationships.<br /> <br /> Lots of people who have worked for a company they don't like, are more likely to be productive if they do.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2019/06/Personal-Branding.mp4">http://thenext100days.org/wp-content/uploads/2019/06/Personal-Branding.mp4</a><br /> <br /> So, are you a general practitioner or an expert?<br /> The biggest reason you will be damaged by NOT doing something is....<br /> Apathy.<br /> <br /> Not so much damaged, more about missing opportunity.<br /> <br /> The damage is opportunity. Who would you be aware of? Do you warm to them?#175 Kevin Appleby & Graham Arrowsmith – Key Person of Influence#175 Kevin Appleby & Graham Arrowsmith – Key Person of Influencehttp://thenext100days.org/?p=3088Fri, 07 Jun 2019 22:17:05 +010051:41falsefullKey Person of Influence with Kevin Appleby &amp; Graham Arrowsmith<br /> Are you a Key Person of Influence?<br /> In last week's podcast Dr Jo North recommended <a href="https://amzn.to/2Wn8RwX">Daniel Priestley's Key Person of Influence</a> book. Kevin Appleby downloaded the book to his Kindle and something struck him in the first chapter.<br /> <br /> <br /> <br /> <br /> <br /> Kevin has been creating courses for management accountants. All about the 21st Century Business Partner. How they can be effective.<br /> <br /> Daniel Priestley makes the case that the knowledge and skills we prised 5 years ago will not be relevant today. The tech is still there. It is what you do to take action. Amplify your voice and take action. But he says the stuff you learned 5 years ago, isn't relevant anymore.<br /> <br /> <br /> What has changed in Your Business?<br /> What has happened in the world of marketing to the affluent? Over the last 5 years. If you take direct marketing, 3 years we were pre-GDPR. It reminded Graham of the <a href="https://www.britannica.com/technology/Y2K-bug">Millennium Bug</a> and Y2K pre-2000 and <a href="http://www.leeds.ac.uk/educol/documents/00002841.htm">Fortress Europe</a> in 1992, where we were worried that the Walls of Europe would go up and we'd be excluded.<br /> <br /> Graham argued that the fear itself is the thing that stops you making changes. Perspective helps you.<br /> <br /> Direct marketing hasn't changed in 100 years. 3 or 4 years ago, people used to ask a lot of email lists for affluent people. It was supposed to be cost effective. Open rates and click through rates were poor. Direct mail, is a long lasting method to contact the affluent over 50s. Receiving direct mail is also being appreciated  by younger people too.<br /> <br /> But it is FEAR that prevents people from doing something.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2019/06/Key-Person-of-Influence-1.mp4">http://thenext100days.org/wp-content/uploads/2019/06/Key-Person-of-Influence-1.mp4</a><br /> <br /> &nbsp;<br /> The Prevalence of FREE and Social Media<br /> Kevin brought up FREE, following from <a href="http://thenext100days.org/174-dr-jo-north-idea-time-membership">Dr Jo North's episode</a> last week. Kevin asserts there are no 5 simple steps. Email has been bloated to the point of failure. Graham qualified, email is not effective with consumer acquisition. However, once you have permission, then email marketing works way better, such as keeping in touch between first contact and conversion.<br /> <br /> <a href="http://thenext100days.org/?s=van+orden">Jason Van Orden</a>, a previous guest, was mentioned too. A recent email received by Kevin from Jason, suggested finding audiences and networking with them. This has been Kevin's approach with <a href="http://www.linkedprofessionally.com">LinkedProfessionally</a>.<br /> <br /> Kevin asked what's changed in the last 5 years. Graham mentions that Dan Kennedy warns his readers that the internet marketing attracts a lot of silly n' stupid businesses, willing to be colonised by the owners of  internet media (Facebook, Google, etc).<br /> <br /> In Facebook's case they recently kicked off an orthodontist for upsetting people with negative BEFORE images of teeth/people, which "make people feel bade about themselves". Well, isn't that the point of before and after images? He says that these media owners are behaving unlike any previous media owners, in that they treat advertisers with utter contempt, and as fools.<br /> <br /> So, don't put your eggs in one basket.<br /> Platforms are enabling Business<br /> Teachable. Is it dangerous to build a business on one of these sites? Or LinkedIn? or even Google?<br /> <br /> <a href="http://thenext100days.org/113-mark-taylor-local-search-perfected">Mark Taylor</a>, another guest shared <a href="https://www.seroundtable.com/dailymail-hit-google-core-update-27690.#174 Dr Jo North – Idea Time Membership#174 Dr Jo North – Idea Time Membershiphttp://thenext100days.org/?p=3066Fri, 31 May 2019 12:59:07 +010046:16falsefullIdea Time Membership with Dr Jo North<br /> Idea Time is a membership site for Business Owners<br /> <br /> Dr Jo North re-joins The Next 100 Days and discusses her newly released Membership site, Idea Time.<br /> <br /> <br /> <br /> <br /> <br /> In a world where content is king, attention spans are becoming ever limited. Against a background of an abundance of FREE, Jo has launched an ideas membership site you pay for. It is content rich. She offers personal one to one as part of the membership too. Look out for <a href="https://ideatimemembers.co.uk">Idea Time Membership</a>. Could you be one of the first entrepreneurs to sign up?<br /> <br /> It's true isn't it, that your business is deep and gritty. So, any advice you get or want, especially advice worth paying for, needs real expertise. You want the kind of expertise that Dr Jo North has in spades.<br /> <br /> Another thing, if you are a consumer of information, don't just be a "baby bird", taking the FREE stuff, commit to something! Jo advises you to go past the superficial free level.<br /> <br /> <br /> Free Information<br /> There is good information out there. So much information comes out in good blogs. The downside is this free stuff only takes you so far. Your attention is short, so we consume content at a superficial way. In business, it is important to get under the skin of problems.<br /> <br /> Jo thinks the free stuff is good, but it only works at a superficial level.<br /> <br /> Are the claims being made out there for magical BLUEPRINTS really that truthful and actionable?<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2019/05/Superficial-Free-Content.mp4">http://thenext100days.org/wp-content/uploads/2019/05/Superficial-Free-Content.mp4</a><br /> <br /> &nbsp;<br /> How Well Qualified is the Person Giving You Free Advice?<br /> It's a good question. How much exposure have they had to different types of business beyond their own. The wider the experience, the more likely they advice giver is going to have things in their tool-kit to help you.<br /> <br /> If you are busy, it is important to step back and take a look at yourself. Can your margin be improved? Or, can you eliminate feast and famine?<br /> Idea Time Membership<br /> Daily 10-15 minutes of directed content use. Use your time wisely. Make what you consumer, personalise. In the membership site, there are different 'roadmaps'. Jo helps curate resources and is a sounding board.<br /> <br /> Jo is offering a ONE to MANY service. Jo's involvement helps create accountability.<br /> <br /> There are several paths through the membership.<br /> Surround yourself with Different Age Groups<br /> The sandwich generation was discussed. Younger people can help you keep current. But, don't ignore the people with relevant experience.<br /> <br /> Content is really important, blogging. blogs and even podcasts.<br /> No BS Inner Circle<br /> Graham mentioned that he has been a Gold Member of the No BS Inner Circle for around 5 years. It is one of the paid ways, that Graham stays in touch with leading marketing thinking, in particular thinking about direct response marketing, lead generation and marketing to the affluent.<br /> <br /> &nbsp;<br /> <br /> Book: Jo recommends you look at<br /> <br /> <a href="https://amzn.to/2WlTCJG">Daniel Priestley "Key Person of Influence"</a><br /> <br /> <br /> <br /> &nbsp;<br /> <br /> All the content helps you create assets for the business.<br /> <br /> Jo has completed the draft manuscript of her own book. She gives her best thinking for free. People will see that and think that the content in the membership site will be awesome.<br /> Mini Transformation<br /> With free stuff if you can provide a penny-drop moment which will encourage sign ups.<br /> How much does membership cost?<br /> Annual Membership £378 plus vat includes<br /> <br /> * quarterly one-to-ones<br /> #173 Graham Arrowsmith & Kevin Appleby – Business Q&A#173 Graham Arrowsmith & Kevin Appleby – Business Q&Ahttp://thenext100days.org/?p=3028Sun, 26 May 2019 10:09:54 +010056:51falsefullBusiness Q&amp;A with Kevin Appleby and Graham Arrowsmith<br /> This week's episode involves a business Q&amp;A session. <a href="http://www.kevinappleby.com">Kevin Appleby</a> and <a href="http://www.finelyfettled.co.uk">Graham Arrowsmith</a> discuss what's fresh in their businesses.<br /> <br /> <br /> <br /> <br /> <br /> It's a long time since we talked to each other without having a guest on the show. Each week we find out what our guests are up to, but we rarely talk about our own businesses. Graham recons its 40 episodes since we last chatted without a guest. So what's new in our world?<br /> What is Kevin Appleby doing?<br /> We started our Q&amp;A with Kevin's consulting business. Kevin is developing management accounting courses alongside the work he is doing with his current Home Office consulting client. These courses enable Kevin to share his consulting skills with other finance professionals.<br /> Developing the 21st Century Finance Business Partner<br /> Kevin has been developing courses aimed at management accountants. As we publish this episode these have only just gone on sale. Kevin has delivered 4 and 5 day courses in the past as single events. But there is a big lesson learned from this. It's a single high value sale and requires a big time commitment from the customer. This isn't a price issue, but rather the time spent away from the office. The new courses address this issue and both make the training more accessible while also increasing the potential lifetime value of the customer.<br /> <br /> The courses take a modular approach. <a href="https://www.iaseminars.com/courses/13321_21st-century-finance-business-partner-1-day">Module one</a> gives a high level overview of the skills a management accountant needs in the 21st Century. Further modules lasting one or two days will give a deep dive into specific subjects. WE are packaging the first 3 modules together and running these over a 5 day period later in the year. Customers can buy all 3 modules or single modules. Eventually there will be a series of 7 or 8 modules.<br /> <br /> <a href="https://www.iaseminars.com/courses/13322_21st-century-business-strategy-reporting-2-days">Module 2</a> focusses on helping your business team develop strategy and reporting progress against the strategy using scorecards and dashboards. <a href="https://www.iaseminars.com/courses/13323_21st-century-zero-based-budgeting-and-cost-management-2-days">Module 3</a> looks at cost management and zero based budgeting. You can take all 3 modules as <a href="https://www.iaseminars.com/courses/13320_skilling-up-to-be-a-21st-century-finance-business-partner-5-days">a single course.</a><br /> Helping the accountant in practice become a broader business advisor<br /> Kevin is also talking to one of our previous podcast guests, <a href="http://thenext100days.org/marketing-for-accountants-patrick-mcgloughlin">Patrick McGloughlin</a>, about developing training for accountants in public practice to help these people develop better consulting skills.<br /> <br /> The accountant's traditional compliance and book-keeping are being commoditised by the rise of service providers such as Xero and Quickbooks. Making Tax Digital is also simplifying and automating much of the accountants traditional work. To survive and grow the accountant needs to learn new advisory skills and take on more consultancy and coaching work, but he was never trained to do this. Patrick and Kevin are looking at what might be done to help fill the gap.<br /> 21st Century Business Accountant<br /> To support both of these developments, Kevin has launched a YouTube channel, and he is planning to publish weekly videos aimed directly at accountants. Check it out and <a href="https://www.youtube.com/channel/UCroIyXPn2ka7DB0oQgXn8-Q?view_as=subscriber">subscribe</a><br /> What is Graham Arrowsmith doing?<br /> Graham is spending much of his  time with business partner Steve building a brand new busi...#172 Our Final Straw – Young Enterprise at South Craven School#172 Our Final Straw – Young Enterprise at South Craven Schoolhttp://thenext100days.org/?p=3020Fri, 17 May 2019 13:01:15 +010036:43falsefullYoung Enterprise Team "Our Final Straw" Joins the Podcast<br /> Young Enterprise competitors Our Final Straw join us on this week's podcast. Last week, we had another team in the competition, County Colour. They come from the same school that Graham attended, just a few years back! Welcome to Jasmine Keith and Natalia Basaraba from <a href="https://www.southcraven.org">South Craven School</a>!<br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> Our Final Straw sell bamboo straws which come with a type of pipe-cleaner and they throw in smoothie recipes to use the straws with! Additionally, they sell bamboo toothbrushes, which we heard a lot about on our podcast with Chris Fous or Woobamboo - <a href="http://thenext100days.org/woobamboo-christopher-fous">episode 96</a>.<br /> <br /> Jasmine and Natalia are part of a 6 person team, whittled down from an original 14! They are the stayers! The team has 5 girls and one boy. The boy is HR director, so by the looks of the staff reduction, he's had his work cut out!<br /> Young Enterprise Competition<br /> Our Final Straw will be competing at York on Wednesday 8th May 2019. At the time of the original competition the team hadn't got off the ground in terms of sales. However, they have now. They have joined plastic free Facebook groups, and they have since sold 20 straws online.<br /> What is a Bamboo Straw<br /> An ordinary straw made from environmentally friendly. Thicker than a normal straw. The last a long time. You can also put them in dishwashers. The pipe cleaner helps you clean it regularly.<br /> The Idea<br /> 8.5bn straws are used every year in the UK. This inspired the team. It is a small change and that's better of nothing.<br /> <br /> They added free recipes. A perfect way to use the straw. They promote a healthy lifestyle. They are all smoothie recipes. The recipes were made up by the team. In fact, the customers really like the recipes.<br /> The Team<br /> Natalia is finance director controlling inflows and outflows. Jasmine is secretary. Charlotte is MD, Nya is Marketing and Max is HR and Pippa in Customer Services.<br /> The Product<br /> They buy the straws from different wholesalers and cleaners from other sources. Then they package everything up.<br /> <br /> Our Final Straw won the Young Enterprise trade stand competition. Nationally!<br /> What are the Benefits?<br /> Confidence, professionalism. Knowing how to speak to the public, and how to run parts of the business. Year 12, Lower Sixth.<br /> <br /> So here are a few images of former South Craven School pupil Graham Arrowsmith around the time...!!<br /> <br /> <br /> <br /> Too much?<br /> <br /> Probably, but I enjoyed seeing myself thin and with hair again!<br /> <br /> South Craven school teacher Mr Light also gets a mention. He allows the team use his room for meetings. And he took a driving test to be able to take the team to the next round in York! Well done him.<br /> Are the Girls Vegan?<br /> Watch the video to find out!<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2019/05/Our-Final-Straw-Vid1a.mp4">http://thenext100days.org/wp-content/uploads/2019/05/Our-Final-Straw-Vid1a.mp4</a><br /> Publicising Our Final Straw<br /> They have access to a shopping mall in Skipton called Craven Court. How did people respond? Local people were really supportive. Something has to be done about plastic. This commitment really helps their sales.<br /> <br /> A small change makes a huge difference.<br /> <br /> The team has also sold a large order with Skipton Building Society for their sustainable shop in their canteen.<br /> <br /> Thank you to Jasmine Keith and Natalia Basaraba from South Craven School.<br /> <br /> <br /> <br /> The next 100 days podcast is brought to you by <a href="http://www.kevinappleby.com">Kevin Appleby</a> and <a href="http://www.finelyfettled.co.uk">Graham Arrowsmith</a>#171 Colour County Giggleswick School – Young Enterprise#171 Colour County Giggleswick School – Young Enterprisehttp://thenext100days.org/?p=2998Fri, 10 May 2019 06:30:15 +010052:37falsefullYoung Enterprise with Colour County from Giggleswick School<br /> Young Enterprise team entrant Colour County scooped top prize in the Craven and Harrogate Company of the Year Award. Graham Arrowsmith was one of the 3 judges. On the podcast we had Colour County team members Theophile Chenel, Michael Robinson and  Sacha Pauzner. Theo and Sacha both hail from France (Nice and Paris respectively) and Michael is from Skipton.<br /> <br /> <br /> <br /> The team are in Year 12, which is the Lower Sixth.<br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> Young Enterprise sets schools against each other. Teams from local schools compete locally, with the winners and runners-up competing regionally, nationally and even internationally! It is some opportunity for them.<br /> <br /> Colour County won through the first round, where Graham Arrowsmith with two others judged their entry the best of the day.<br /> What are Colour County Selling?<br /> They created a colouring book. The drawings inside depict well known places in Yorkshire. Colour County offers them an opportunity to market a local variant for Lancashire and other counties throughout the country.<br /> <br /> The pictures were drawn by students and teachers at Giggleswick School. Their first book is Colour Yorkshire, as the school is sited in North Yorkshire.<br /> Their Market<br /> Colouring in is not just for young children, but they also recognised other age groups like the soothing qualities of relaxing by colouring pictures. Theo mentioned middle aged, by which he probably means people in their thirties! And old people (Kevin).<br /> Sacha is the Financial Director of Colour County<br /> He explained that the team has made a big profit of £300 on £700 sales. The Average price was £5.<br /> <br /> What other roles are there?<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2019/05/Colour-County-vid1.mp4">http://thenext100days.org/wp-content/uploads/2019/05/Colour-County-vid1.mp4</a><br /> <br /> They share the roles - like sales director. Finance have two roles - banking and sales.<br /> <br /> Are there prima donnas amongst them? Yes. They have done well, so they have overcome these issues. They have stayed true to their agenda.<br /> <br /> Have there been serious arguments? Only at the start really. Then there was a split vision. They examined alternatives.<br /> Where can people buy one of the colouring books?<br /> Local stores and they have a deal with Welcome to Yorkshire too. They had a school contact.<br /> <br /> There are 32 pages in the colouring book. Priced at £5, it is made of recycled paper.<br /> <br /> How did they pick the things to draw. They did research. But, importantly the team ensured they had the rights to the drawings.<br /> <br /> E.g. the five rise locks - additionally they added 'fun facts' about each location.<br /> <br /> They added Whitby. Known for Count Dracula living in Whitby Abbey.<br /> Planting a Tree for Every Book<br /> County Colour were thinking about planting a tree for every book sold. That's probably not possible, but a tree planted for every 20 books sold might be. This commitment has the benefit of helping environmentally, but supporting the rationale for purchase too. The buyer not only gets a colouring book, but assists in a tree being planted. It seems the best way to do this is to make it a retail/shop offer. Buy 30 books at £3.50 and we'll plant a tree in your name.<br /> How did the Team do in the next round of Young Enterprise<br /> The team's teacher Kyle Holland will keep us informed of the team's progress in the Young Enterprise competition?<br /> Microsoft Teams and Snapchat<br /> These services were used to connect the team members for sharing documents. And they cannot miss out on using Snapchat.<br /> SilsdenTownHall.org.uk<br /> This website was mentioned. here is the interview about the Jigsaw Festival.#170 Guy Tolhurst – Mindful Investor#170 Guy Tolhurst – Mindful Investorhttp://thenext100days.org/?p=2976Fri, 03 May 2019 06:31:00 +010049:21falsefullThe Mindful Investor with Guy Tolhurst<br /> Guy Tolhurst is an accidental entrepreneur, by his own admission. But, his focus on being a mindful investor is helping change the way investors behave. Yes, they want returns, but mindfulness is all about making sure the entrepreneur can cope.<br /> <br /> <br /> <br /> <br /> <br /> If you are planning to take on external capital, is it going to be debt or equity? With equity you relinquish control and debt you are putting a potential noose around your neck.<br /> <br /> Entrepreneurs are everywhere. That's good. It is precisely these people who will create future prosperity for the people in our economy.<br /> 100 Stories<br /> 100 Entrepreneurs were interviewed by Guy. The results of these conversations were captured in his book: <a href="https://100stories.co.uk">100 Stories of Growth</a><br /> <br /> <a href="https://100stories.co.uk"></a><br /> <br /> Importantly, these stories delved into the problems not just the successes of these entrepreneurs. How had they grown their businesses? And, how had it impacted their mental health?<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2019/04/Guy-Tolhurst-vid-1.mp4">http://thenext100days.org/wp-content/uploads/2019/04/Guy-Tolhurst-vid-1.mp4</a><br /> <br /> Guy discovered that lots of entrepreneurs had been suffering in silence about their mental health. His interviews turned into impromptu therapy sessions. They wanted MORE SUPPORT from the investment community.<br /> The Concentric Circles of Support<br /> Entrepreneurs can become very isolated very quickly. Imagine 3 concentric circles with the entrepreneur sitting right in the middle.<br /> <br /> They are looking for buy in from each set of people...<br /> <br /> * When they start their business, they may look to their family and friends for support. Am I crazy? Should I be starting this business? How do you feel about me biting my job? Risking our security?<br /> * They also ask their potential employees. Do you want to follow my vision and come and work for me?<br /> * And at some stage, they might go out to speak to investors.<br /> <br /> But when things start to go wrong, the support from each of these groups is difficult to get. You don't want to admit things are going wrong.<br /> <br /> You need a support group OUTSIDE those 3 groups. Peer groups.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2019/04/Guy-Tolhurst-vid-2.mp4">http://thenext100days.org/wp-content/uploads/2019/04/Guy-Tolhurst-vid-2.mp4</a><br /> Mindful Investor<br /> Guy wants investors to be responsible with their capital. Are they being responsible with their investment?<br /> <br /> Mental health is a major issue for entrepreneurs. You cannot just fix it. It is about a cultural change in the investing industry. That's why Guy developed FVE key principles of what makes a mindful investor.<br /> <br /> CHECK acronym <br /> <br /> * Communication<br /> * Health<br /> * Equality<br /> * Connections<br /> * Knowledge<br /> <br /> Bias exists in investing. Female founded teams get less funding. Also, they are more likely NOT to go looking for funds.<br /> <br /> Unless you give people a framework and roadmap for change. He will have a Kite mark and accreditation for Mindful Investor. This also the investment industry to measure itself.<br /> <br /> These are softer skills.<br /> <br /> With lots of capital around, it is getting handed out readily. So if you are not going to be a mindful investor, what kind of investor are you going to be?<br /> Example: Human Capital<br /> One of the stories in Guys book. The entrepreneur who found that it was his team's fault! They were the wrong team for his business.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2019/04/Guy-Tolhurst-vid-3.mp4">http://thenext100days.org/wp-content/uploads/2019/04/Guy-Tolhurst-vid-3.mp4</a><br /> <br /> #169 Julie Johnson – Entrepreneurial Mindset#169 Julie Johnson – Entrepreneurial Mindsethttp://thenext100days.org/?p=2959Fri, 26 Apr 2019 06:30:38 +010045:57falsefullEntrepreneurial Mindset with Julie Johnson<br /> Julie Johnson helps female business owners with their entrepreneurial mindset which helps them fall back in love with their businesses. Some of her work also involves corporate executives and leaders in bigger organisations too.<br /> <br /> <br /> Her approach is very holistic. That means, Julie looks at them and their lives as well. Success is personal!<br /> <br /> <br /> A Background in Personnel<br /> An early career in the NHS, where she quickly moved into PERSONNEL. Or HR as it became. But, Julie was not suited to a large bureaucracy. She moved to Berghous, and she set up their personnel function. Also she started a training school. This was the beginning of a love for helping people through training and development.<br /> <br /> Julie was uncomfortable with bureaucracy and paperwork. It saw Julie working stupid hours. One of the nights she got home late and kept working, she caught herself thinking this work was not for her.<br /> <br /> That type of work didn't light her up. So, she wrote a one line resignation and then went to bed! The work was making her unhappy and she was getting stressed. The expectation was self-inflicted - have you been there too?<br /> <br /> Julie then worked as a HR consultant and did further qualifications. Her field was leadership and management.<br /> The 3 Key Elements to Business Success<br /> <a href="http://thenext100days.org/wp-content/uploads/2019/04/Julie-Johnson-1.mp4">http://thenext100days.org/wp-content/uploads/2019/04/Julie-Johnson-1.mp4</a><br /> Julie Helps Light You Up<br /> This is Julie helping you to fall in love with your business again. Many of her clients stick with the business. They don't up-sticks. She helps people explore their thinking and perspective.<br /> <br /> What questions does she ask?<br /> What do you want for your life going forward.<br /> Exploring values and main frustrations,<br /> What are you like when you are at your best.<br /> <br /> So, Julie helps you understand yourself better. How you respond to things. Why you have frustrations. The other part is the rest of your life. So, if you are running on empty, you might value understanding who you are.<br /> Merging Dance with Her Development Work<br /> Julie is a guide. She shines a light to explore. As a 50 year Irish dance veteran she uses it as a system and metaphor.<br /> <br /> Stage, Audience, Performance - ones that touch you. It's not the technical aspects, it's the CONNECTION. That is what Julie is talking about.<br /> <br /> Her dance related questions take you out of your normal patterns:<br /> <br /> * if your business is your stage, what kind of stage do you want?<br /> * An international audience or close or to home?<br /> * How do you become the lead dancer.<br /> <br /> The language of dance is more feminine and about flow.<br /> Two Avatars<br /> Julie helps 2 types:<br /> <br /> * in business a while and going through the motions<br /> * also in corporate, but thinking of starting on their own.<br /> <br /> Julie works together with her clients for 3 months. Similar to the next 100 days.<br /> Confidence<br /> <a href="http://thenext100days.org/wp-content/uploads/2019/04/Julie-Johnson-2.mp4">http://thenext100days.org/wp-content/uploads/2019/04/Julie-Johnson-2.mp4</a><br /> <br /> The Success Club<br /> Julie delivers entrepreneurial mindset support to help you get out of your way and open yourself up to more fun, more impact and more income.<br /> <br /> &nbsp;<br /> <br /> <a href="https://the-successclub.co.uk"></a><br /> Contact Julie Johnson<br /> LinkedIn: <a href="https://www.linkedin.com/in/juliejohnsonstepintosuccess/">https://www.linkedin.com/in/juliejohnsonstepintosuccess/</a><br /> <br /> Website: <a href="http://the-successclub.co.uk">the-successclub.co.uk</a><br /> <br />#168 Miti Ampoma – Effective Communication#168 Miti Ampoma – Effective Communicationhttp://thenext100days.org/?p=2927Fri, 19 Apr 2019 06:30:28 +010047:48falsefullEffective Communication with Miti Ampoma<br /> Miti puts her heart and soul into helping companies create and sustain effective communications. All you have to do is listen to this wonderfully uplifting podcast to see what an impact she is making in the field of effective communications.<br /> <br /> <br /> <br /> <br /> What is Miti All About?<br /> <a href="http://thenext100days.org/wp-content/uploads/2019/04/Miti-Vid1.mp4">http://thenext100days.org/wp-content/uploads/2019/04/Miti-Vid1.mp4</a><br /> The Backstory<br /> Miti was brought up in Ghana and the UK. She says it was a privilege. In her early career, Miti was a journalist for BBC, ITV and Channel 4. Encouragingly, Miti's first job was with the BBC in Yorkshire.<br /> <br /> Words, reading and people were the centre of what Miti did.<br /> <br /> Later, Miti ran global change communication programmes. And as technology has become more sophisticated, especially in the last 15 years, Miti noticed that change programmes were getting more and more complicated.<br /> <br /> When she started, there would be people at the centre of things. And they were the priority. Then process became more of a priority. After that, technology became the absolute priority. Then technology, process and people. People last and least!<br /> Change Programmes<br /> People had stopped being the priority of change programmes. Leaders were thinking what people could do for the technology, rather than the other way round. Miti noticed that profits for these organisations were declining and people were leaving.<br /> <br /> Miti was fascinated with relationship between people, process and technology.<br /> <br /> So, that's the problem, but it is not all doom and gloom. People ought to be back at the heart of everything we do. That is the solution.<br /> Fat Rascal's at Betty's Tea Rooms<br /> <a href="http://thenext100days.org/wp-content/uploads/2019/04/Bettys.mp4">http://thenext100days.org/wp-content/uploads/2019/04/Bettys.mp4</a><br /> What Does Miticom Do?<br /> Miti has created a whole raft of effective communication programmes. They are based on a term she uses called "Innovative Communications". This means that the communication is fit for purpose for the 21st Century. It is relationship centred communication in a world driven by process and technology.<br /> <br /> The focus is on using the process and technology aspects of communications to enhance human relationships. Miti sees this as the sweet spot that drives performance.<br /> <br /> They help leaders, manager and next generation leaders to develop effective communication. Staff get communications skills into the muscle and become ambassadors.<br /> <br /> DON'T leave the how of communications to the HR team. Every member of your team should be a communicator.<br /> Example of Miti's Work<br /> <a href="http://thenext100days.org/wp-content/uploads/2019/04/Example-of-Miticom-Work-v2.mp4">http://thenext100days.org/wp-content/uploads/2019/04/Example-of-Miticom-Work-v2.mp4</a><br /> <br /> The initial newsletter that triggered, and how did you write it and to whom?<br /> <br /> Miti's journalism skills taught her to write simple words and bring energy to them. She wrote to project managers, programme managers and business analysts. She understood what the model would DO, then she used an ANALOGY and applied the problem at hand to the analogy.<br /> <br /> This brought the issue alive.<br /> <br /> Once on the roadshow, people got involved. Each section knew what everyone else was doing. And they had met each other. They had relationships. They phoned each other.<br /> Hand Written Letters<br /> Celanos, a successful start up to $1bn in 7 years, decided to target CEOs and wrote hand written letters to the companies they wanted to deal with. These letters were personal. It opened the doors to some of the biggest companies in Europe. The recipient felt connected as it was personal.<br /> #167 Paul Slater – Business Growth#167 Paul Slater – Business Growthhttp://thenext100days.org/?p=2904Fri, 12 Apr 2019 06:30:53 +010059:38falsefullBusiness Growth Strategies with Paul Slater<br /> Paul Slater joins The Next 100 Days Podcast to discuss business growth strategies. Don't miss out on his free download too, offering 21 Proven Business Growth Strategies.<br /> <br /> <br /> <br /> <br /> <br /> Paul admitted that as a Didsbury lad, he grew up a Manchester United fan. We were tempted to end the podcast on this foul admission, but fortunately we stuck with Paul and allowed him to share his ideas about business growth. He does live in Yorkshire, after studying in Leeds, so on that basis he got a temporary pass.<br /> How Can I The Growth Shed? (Click this image)<br /> <a href="https://thegrowthshed.com"></a><br /> <br /> Paul has been focusing more on small businesses recently. He likes their agility and spirit to drive their businesses.<br /> In Uncertain Times What is the Best Antidote?<br /> Business Growth. If you can drive consistent solid revenues, with good profits and grow that business it is a great place to be. That is what attracts Paul to business growth and why he wants to help small businesses to achieve growth.<br /> Consulting Career<br /> Whilst still at university, Paul managed to get a consulting gig with a local brewery. Here's a short video as Paul recalls the experience.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2019/03/Thesis.mp4">http://thenext100days.org/wp-content/uploads/2019/03/Thesis.mp4</a><br /> <br /> ...Paul's thesis was all about coping mechanisms for stress and the differences between blue collar and white collar workers. Paul was studying psychology and had a keen bent for occupational psychology. White collar managers became micro-managers under stress and effectively passed their stress onwards.<br /> <br /> Out of university Paul joined and worked for Accenture for 9 years. That's when growth became interesting.<br /> <br /> He took an MBA in Leeds, In a multi-cultural team, Paul won the Barclays Annual Business Plan Competition. This looked at starting a small business and how it could grow, at least on paper.<br /> Young Enterprise (tune into a future podcast)<br /> A future set of guests. The winners of the North Yorkshire and Craven Young Enterprise awards will join The Next 100 Days podcast. Graham was asked to judge this regional final and admitted to it being very difficult, but in the same way that Paul excelled in his respective competition, these young students were absolutely first rate and we can all hopefully learn things from their experience.<br /> Sweat Equity<br /> Whilst at Accenture, Paul noted that a lot of consultancies including and alike them, "lost their minds". They started doing projects with hi-tech high growth companies on the basis of 'sweat equity'. Part fees, part equity. Many projects did not work out. There were a number of errors Paul saw during that time. It was another reason he was interested in business growth.<br /> <br /> The defining moment for Paul, having finished his MBA and decided he wanted to move on from Accenture, he took a break.<br /> We Love Snow<br /> He went travelling with his girlfriend. She's now his wife. The first part of their trip was a skiing holiday in Japan for a fortnight. He noticed an opportunity. It was an hour on the bullet train from Tokyo and he thought there should be a whole of event sky business. Using the lessons of his MBA and Accenture, he launched We Love Snow. The business survived a few years and then alas failed. Their ex-pat targets didn't want to ski in Japan.<br /> <br /> What was the main reason for the failure? Spending far too much money upfront. Too much gold-plated use of the investment. There was a euphoria and they emulated other tech business. There was a practical alternative. Paul realises this to his credit.<br /> <br /> Otherwise is was also about having the right people. He had recruited capable friends rather than competent.<br /> #166 Eleanor Goddard – Fettling Interior Design#166 Eleanor Goddard – Fettling Interior Designhttp://thenext100days.org/?p=2883Fri, 05 Apr 2019 07:39:57 +010047:46falsefullEleanor Goddard is Fettling Interior Design<br /> Eleanor and her husband Glyn bought an interior design business after careers in corporate. Were they ready for the world of running their business? No. Are they making a good fist of it after three years? Absolutely.<br /> <br /> <br /> <br /> <br /> <br /> They run <a href="https://furnishandfettle.co.uk">Furnish and Fettle</a>. This was the name they settled upon once the business sale went through.<br /> <br /> <a href="https://furnishandfettle.co.uk"></a><br /> <br /> Eleanor and Graham have both opted to use the word "fettle" in their respective business names. Furnish and Fettle for Eleanor and Finely Fettled is Graham's marketing services business, also based in Yorkshire.<br /> What does Fettle mean?<br /> <a href="http://thenext100days.org/wp-content/uploads/2019/03/Fettle-definition.mp4">http://thenext100days.org/wp-content/uploads/2019/03/Fettle-definition.mp4</a><br /> <br /> The word fettle describes a process of trimming off the rough edges. Equally sound for interior design as it is for improving direct mail campaigns.<br /> <br /> <a href="http://finelyfettled.co.uk"></a><br /> <br /> Eleanor made the point that there is a Shakespeare link as well. Her husband's family are directly related to Shakespeare, so they would know! Shakespeare used it too. Clearly, the Bard had a Yorkshire friend and just copied.<br /> Leaving the Corporate World<br /> Honestly, Eleanor admits she wouldn't have voluntarily have left the corporate world. The lure of a regular nice salary and company car! Unfortunately, Eleanor developed rheumatoid arthritis following the birth of her daughter. She left the corporate world.<br /> <br /> Spending more time at home saw Eleanor going to sewing classes, and developed a homer business making curtains and blinds for family and friends. It was great at first, then faced with rolls of fabric and a sewing machine, the appeal of this cottage industry wore off.<br /> <br /> This stir crazy period for Eleanor coincided with Glyn's endless hours in corporate. In his words, he was heading for his first heart-attack. Time out!<br /> Buying a Business<br /> They started by looking at their skills. Glyn's food industry background saw them look at food based businesses. But despite going a long way down that track, it didn't feel right.<br /> <br /> As they continued to look, they found a York based business, which was a smaller business than the one they went onto buy. It was absolutely what Eleanor wanted, but it wasn't big enough for the two of them.<br /> <br /> Then they saw the business they did buy, called James Brindley. It was a moment almost like you had found a house you know you want to live in.<br /> <br /> A number of things came together to make this the right sale. The vendor was a friend of a friend. They really wanted the business. But, it was a long protracted process.<br /> Inheriting Staff<br /> The business they bought had been pretty much in the same family for years. So there was some trepidation with the staff they inherited. They'd had stability. The concern was they new owners did not come from the industry, despite Eleanors passion for fabrics and making curtains.<br /> <br /> It was a like a vertical learning curve.<br /> A New Brand<br /> As the purchase was for half the James Brindles business they didn't have the option of taking the name. So, they needed a new name. Furnish and Fettle.<br /> <br /> The good news is that their clients are beginning to think about their brand now and somewhat forget the original name. It is after all a new business.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2019/03/Setting-Up-the-Business.mp4">http://thenext100days.org/wp-content/uploads/2019/03/Setting-Up-the-Business.mp4</a><br /> <br /> &nbsp;<br /> A Great Marketing Idea for Furnish and Fettle<br /> The Greatest Football Head Coach in the World,#165 Deepak Shukla – SEO#165 Deepak Shukla – SEOhttp://thenext100days.org/?p=2848Thu, 28 Mar 2019 23:51:23 +010047:25falsefullSearch Engine Optimisation (SEO) with Deepak Shukla<br /> <br /> <br /> Improving the SEO of webpages is how Deepak Sukla makes his living with his friends at <a href="https://www.digitalestate.co.nz/">Digital Estate New Zealand</a>. We may have an idea or two about this topic, but it was refreshing to be guided by a real expert. Deepak joins The Next 100 Days Podcast to discuss SEO.<br /> <br /> He kept us waiting a few minutes, so this was his welcome:<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2019/03/Deepak-Shukla-Welcome.mp4">http://thenext100days.org/wp-content/uploads/2019/03/Deepak-Shukla-Welcome.mp4</a><br /> Deepak Shukla from Pearl Lemon Discusses SEO on The Next 100 Days Podcast<br /> <br /> <br /> Deepak is the founder of Pearl Lemon. It was his partner Daniela who introduced Deepak to lemon dressing. This was a revelation. It was about the time he was thinking of a brand name. It appears Daniela is also a fan of pearl necklaces, so it came to pass that Pearl Lemon was named.<br /> <br /> Search engine optimisation SEO is about helping companies rank on Google. As things are moving so quickly online, it has become a big enough specialism for Deepak to focus solely on SEO as a business, despite starting life as full service. Deepak found he had one area of preference ad that was SEO.<br /> Magic Secrets Revealed By Deepak<br /> What are the key things about SEO?<br /> <br /> Here's two to start with.<br /> <br /> * Producing really really good content is better than producing loads and loads of content.<br /> * Secondly, if you can re-purpose that content by turning a video into a podcast, into a blog post, into a sheet of key take-aways.<br /> <br /> He advises business owners to focus on one system at a time. By that he means, how can I affordably and practically get one excellent piece of content? Like a blog post written a couple of times a month. Can you offer a summer intern a role in your company?<br /> <br /> As an SEO, Deepak knows that if you have excellent content then he can do all kinds of things with it. Such as "Guest Posting", "Acquiring Links", "Being on Podcasts".<br /> Here's Deepak Discussing SEO Tips<br /> <a href="http://thenext100days.org/wp-content/uploads/2019/03/Deepak-Shukla-SEO-Tips.mp4">http://thenext100days.org/wp-content/uploads/2019/03/Deepak-Shukla-SEO-Tips.mp4</a><br /> <br /> This is the number one opportunity for most business owners. Create quality content. Doing this is the key way to becoming an authority website.<br /> Should Kevin Give Away His Knowledge in His Blog Posts?<br /> Is there a conundrum? Will Kevin lose out to those people who want his advice, but don't want to pay him for it?<br /> <br /> Here's what Deepak advises..<br /> <br /> The ideal business owner that Kevin wants to work with is the kind of client who says "Kevin, you know what you are doing, I'm too busy to do that, so you do it for me." By giving the game away you separate those who don't have the ability to afford Kevin over a longer period of time. Or, some may try to implement based on the ideas given, but invariably the same thing will happen. After two months they will have a particular question which they don't have the knowledge themselves to answer or implement. This repels the tyre kickers.<br /> <br /> Work with the business owners who recognise your expertise.<br /> Filter Out People You Don't Want<br /> So, Deepak encourages you to give the house away. If someone wants to pinch your content, they won't become your clients anyway. You are looking for clients who recognise you as an authority. You raise your head about the parapet. A 2,500 word content piece is impressive. Those with the budget will be impressed.<br /> <br /> People want experts who know what they are doing, so your thorough blog post is a sophisticated calling card.<br /> How long should your blog post?<br /> 1-2,000 or 2,500?#164 Graham Arrowsmith – Partially Addressed Advertising Mail#164 Graham Arrowsmith – Partially Addressed Advertising Mailhttp://thenext100days.org/?p=2810Fri, 22 Mar 2019 07:30:53 +010001:06:30falsefullPartially Addressed Advertising Mail with Graham Arrowsmith<br /> Did you know that there is a new direct mail service called Partially Addressed Advertising Mail? We discuss what it is and how it is an attractive options for marketers.<br /> <br /> <br /> <br /> <br /> Three Delivery Options for Direct Mail Marketers<br /> Door to Door<br /> These are leaflets that you receive with your post, delivered by Royal Mail. This service was formerly known as Household Delivery Service or HDS. Royal Mail changed the name to  "Door to Door". The service is described here: <a href="https://www.royalmail.com/business/services/sending/specialist-services/door-to-door/booking-toolkit">https://www.royalmail.com/business/services/sending/specialist-services/door-to-door/booking-toolkit</a><br /> <br /> The thing about door drops is that you have to target and select whole Postcode sectors. (i.e. Otterburn is NE19 1). That could be 3,000 households. Within that postcode sector there could be a fair degree of variability in demographics. Plus there is a minimum order of £500.<br /> <br /> So, in Kevin's local charity example, if he was to select just one postcode sector and that had 3,000 households, the cost per house of delivering the leaflet would be 17p. On top of that would be the cost of printing and fulfilment (correctly labelling, boxing the leaflets) - so it could end up being like the 25p he mentions in the podcast!!<br /> <br /> And, you would be communicating with as many houses that you don't really want as those that you do.<br /> Personalised Direct Mail<br /> When you receive direct mail piece using your name and address it is called personalised direct mail. It is fully addressed and heavily regulated by GDPR. General Data Protection Regulations include a basis for data processing called legitimate interests. Here, the mailer weighs up their interests in mailing the consumer against the risks associated with an individual's privacy.<br /> Legitimate Interests<br /> The Information Commissioner's Office expects you to balance your interests with the recipients interests in an assessment.<br /> <br /> * You've got to weigh up whether the recipient is going to be worse off receiving the mail, versus the legitimate interests of a mailer sending it.<br /> * Remember legitimate interests is not an automatic right, but it is geared towards a mailer with a genuine reason to mail to an audience.<br /> * Do you have an existing relationship with the person you are mailing? Weigh up your interests with the rights of the consumer not to be bothered by your mailing.<br /> * Ask yourself, will an individual reasonably expect to get your mailing?<br /> * Add an ability to UNSUBSCRIBE your name. So include an opt-out on your mailing.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2019/03/Legitimate-Interests.mp4">http://thenext100days.org/wp-content/uploads/2019/03/Legitimate-Interests.mp4</a><br /> <br /> &nbsp;<br /> <br /> And just a point to note about personalisation. When it comes to mailing a lot of businesses might personalise, but its extent is limited. So the name and address is shown in the window or printed on the letter. On a personalised letter, you'll have Dear Mr Appleby, or Dear Kevin as the salutation.<br /> <br /> But generally personalisation is not used that much. Nowadays, digital print allows you to personalise mailings in a much more inventive way. Which brings me on to the new advertising mail service.<br /> Partially Addressed Advertising Mail<br /> <a href="https://finelyfettled.co.uk">Finely Fettled</a> has been asked to help marketers supply data for this new service. A new brand and website has been developed for this purpose - <a href="https://partiallyaddressed.info">PartiallyAddressed.Info</a><br /> <br /> <br /> <br /> Partially Addressed fits in the middle between door drops and personalised direct mail. And that is a good place to be.#163 Elliot Green – WhyPay and Wonderful#163 Elliot Green – WhyPay and Wonderfulhttp://thenext100days.org/?p=2789Thu, 14 Mar 2019 22:37:19 +010043:39falsefullWhyPay and Wonderful with Elliot Green<br /> <br /> <br /> Wonderful, isn't it. Getting stuff for free.<br /> <br /> Elliot Green does this with WhyPay. He's their Head of Communications. On top of that, Elliott is also the Ambassador of Buzz for Wonderful. Wonderful is a way for charities to raise funds without middle men deducting up to 7% of the monies raised.<br /> <br /> <br /> What is WhyPay?<br /> <a href="http://thenext100days.org/wp-content/uploads/2019/03/Elliot-WhyPay.mp4">http://thenext100days.org/wp-content/uploads/2019/03/Elliot-WhyPay.mp4</a><br /> <br /> So it doesn't cost you any more than you paying for a landline call. Which would be covered by your mobile plan minutes. Free, then.<br /> <br /> Whypay has a strong network team. They figured out that they would have a strong network with up to 100 callers on one call. So why pay for something that you can have for free?<br /> Other Benefits<br /> Out of box features. A strong web application. Scheduling is strong, calendar management, organising conversations. Also call recording for free. They limit the call recording expires after 7 days.<br /> <br /> In 2019, they are starting to suggest why not pay for things you might want and be prepared to pay for. There are lots of providers for web conferencing. So they will compete with Zoom. They want to bring new features unseen by other providers.<br /> <br /> They are thinking of white boarding. The future now.<br /> What's the catch?<br /> It's their most frequently asked question. They have articles on their site. Elliot wrote this article in their help section: <a href="https://helpdesk.whypay.net/whypay/how-is-it-free/what-are-the-costs-are-there-any-charges-at-all">https://helpdesk.whypay.net/whypay/how-is-it-free/what-are-the-costs-are-there-any-charges-at-all</a><br /> <br /> They act a bit like a telecoms network and get a fraction of a penny per minute for all users. This money comes from BT.<br /> <br /> Just to confirm they don't bill you, they don't have their own payment platform.<br /> <br /> The cost is offset against your package minutes, because they offer an 0345 number. Unlike some providers who use 084 numbers (which includes an access charge).<br /> <br /> <a href="https://whypay.net"></a><br /> WhyPay is making it possible for us to work differently<br /> They help us all NOT TRAVEL.<br /> <br /> The change in tech is so fast, but if you can keep a close eye on communicating effectively, you can bring benefits to your business. Can you do more days at home? Can some meetings be held by conference call?<br /> <br /> There is a big carbon footprint argument for what WhyPay is doing. Climate Change is real. Even the useless Mayor of London, Khan is going to tax Uber and other private cabs in London. And I'm even thinking of buying a hybrid or electric car!<br /> <br /> Save money, Save Time, Good for the Planet. 50% of the workforce will be Millennials in 2020. They are used to communicating differently. More remote is possible.<br /> Elliot is a Cyclist<br /> He's all for reducing emissions in London. A growing sport and leisure exercise. MAMIL = Middle Aged Men In Lycra.<br /> Wonderful<br /> The founder of Wonderful is the MD of the WhyPay business. He was tasing money on a fundraising platform. Only after he'd done so, some of the money raised was going to the platform. This was a shock and so they started to think of ways to do this without the cut. The cut of up to 7%.<br /> <br /> The answer was corporate sponsors. They get the benefits of CSR. It is a core part of the business.<br /> <br /> Wonderful is a fundraising platform where 100% of the funds raised goes to the charities. They have a queue of 500 charities trying to sign up.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2019/03/Wonderful.mp4">http://thenext100days.org/wp-content/uploads/2019/03/Wonderful.mp4</a><br /> <br /> &nbsp;<br /> #162 Dan Murray-Serter – Wellness and Brain Potential#162 Dan Murray-Serter – Wellness and Brain Potentialhttp://thenext100days.org/?p=2769Fri, 08 Mar 2019 07:30:34 +010054:12falsefullWellness and Brain Potential with Dan Murray-Serter<br /> <br /> <br /> So where did all this stuff about brain potential come from? Well, Dan is an Arsenal fan. He grew up just around the corner from Arsenal's ground and found his love for the team when they were an awesome team. Dan understands awesome. He's now doing something in a similar way for us all. A passion for wellness and the things that can affect the brain positively is driving a new business, hitherto called Dawn, but soon the name will be changed to Heights.<br /> <br /> This is a fascinating podcast, with Dan Murray-Serter, a fellow podcaster himself - listen here <a href="https://www.secretleaders.com">Secret Leaders</a>.<a href="Wellness, Brain Potential, Dan Murray-Serter, The Next 100 Days Podcast"></a><br /> <br /> Dan loves cats. There was some recent publicity about how cats adopt the personality of their owners. One of Dan's cats, he explains dangerously is similar to his wife - given the choice would just sleep all day and have her stomach rubbed. His cats are Ragamuffins. A fairly rare breed. They are friendly and attention needy. So, yes, his cats he says are similar!<br /> <br /> <br /> Secret Leaders Podcast<br /> Dan hosts his Secret Leaders podcast. It started 2.5 years ago. He was lucky as in London he gets to meet some very interesting people. His secret leaders are often entrepreneurs and investors. He'd always asks them about the bad times. He has had leaders and founders from:<br /> <br /> * Moonpig<br /> * Photobox<br /> * Just Eat<br /> * Shazzam<br /> * Joe Malone<br /> * Prince Andrew - he went to Buckingham Palace to record the podcast. Amazing place with secret tatty rooms.<br /> <br /> Dan learns most when they share their most challenging times and what they did. He is himself a talkative person. The podcasts were a place where he learnt questioning skills. Just do it, was the attitude he had when he started.<br /> <br /> See his You Tube Video on Secret Leaders and setting up a podcast - click the image.<br /> <br /> <br /> <br /> or read his LinkedIn post here:<a href="https://www.linkedin.com/pulse/how-start-record-produce-distribute-grow-podcast-dan-murray-serter/"> https://www.linkedin.com/pulse/how-start-record-produce-distribute-grow-podcast-dan-murray-serter/</a><br /> Dawn<br /> Dan's last business was <a href="https://www.drapersonline.com/news/mobile-shopping-app-grabble-winds-down/7031…">Grabble</a>, an Ecommerce app. It became the number one shopping app, with over 1 million users. Lots of revenue but no profit. He built the company incredibly fast, made some errors. All by the age of 30.<br /> <br /> When he was still running Grabble, Dan became fascinated with brain potential. It was anchored from a desire to become more productive. How to get more things done in a day. This lead Dan and his partner Joel to explore fasting, and nutrition and supplementation.<br /> <br /> During this time Dan became aware of the plight of the planet. He became interested in becoming vegan. Joel challenged Dan to become vegan. Dan took up the challenge.<br /> Cold Turkey Transfer to Vegan<br /> Moving from being a carnivore to vegan was not hard. Chicken, steak was a big loss, but your appetite changes over time. Suddenly he became aware of short term memory concerns. He worried that it was early onset dementia. He didn't know what was going on.<br /> <br /> He read a book by <a href="https://www.amazon.co.uk/dp/0749927852/ref=asc_df_074992785258690994/?tag=googshopuk-21&amp;creative=22110&amp;creativeASIN=0749927852&amp;linkCode=df0&amp;hvadid=310882654267&amp;hvpos=1o3&amp;hvnetw=g&amp;hvrand=14746060744546975972&amp;hvpone=&amp;hvptwo=&amp;hvqmt=&amp;hvdev=c&amp;hvdvcmdl=&amp;hvlocint=&amp;hvlocphy=1006832&amp;hvtargid=pla-564362681208&amp;th=1&amp;psc=1">Patrick Holford - Optimum Nutrition for the Mind</a><br /> <br /> <a href="https://www.amazon.co.#161 Thomas Adalbert – Being Commercial#161 Thomas Adalbert – Being Commercialhttp://thenext100days.org/?p=2717Fri, 01 Mar 2019 07:30:58 +010046:28falsefullBeing Commercial with Thomas Adalbert<br /> Thomas Adalbert has spent his commercial career developing products and businesses. In this podcast, we learn about his experiences, especially at Google who bought out one of the businesses he helped develop. He now sits on the advisory boards of 4 different companies.<br /> <br /> <br /> <br /> <br /> Corporate<br /> Thomas always found it difficult to fathom the big company culture. He put it down to back-channels. It was about back-channelling - here's an explanation of what Tom means...<br /> What is back channelling? (for the full article <a href="https://www.eslbase.com/tefl-a-z/back-channelling">click here</a>)<br /> Back channelling is the feedback which a listener gives to a speaker to show that (s)he is following, or understands what the speaker is saying.<br /> <br /> The term back channel comes from the idea that every conversation operates in two directions – the primary “channel” of communication comes from the speaker to the listener, but there is another “channel” which comes back from the listener.<br /> Did Graham Cause Tom's Hair to Fall Out?<br /> No. But this is what Tom said anyway.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2019/02/Tom-Hair.mp4">http://thenext100days.org/wp-content/uploads/2019/02/Tom-Hair.mp4</a><br /> <br /> Thomas set up <a href="https://www.campaignlive.co.uk/article/preference-service-bought-ipt/519180">The Preference Service</a> - more of the mail you want, less of the mail you don't want.  It was about understanding people's needs. The data deal did with Thomas and TPS and Royal Mail, which Graham had a lot to do with.<br /> FinTech - lead generation online<br /> Tom's next move was BeatThatQuote. Rather than forcing people, it was all about figuring out what people were looking for. This blended tech and lead generation. It would be Tom's 5th business. It was the first time when he went into the business that they would SELL the business to one of 3 businesses. They did exactly that.<br /> <br /> They had tee'd up these potential buyers as they started the business.<br /> <br /> The lesson was make sure all business partners know what your exit strategy at the start. Otherwise, you may have a messy divorce (like Brexit).<br /> When Google Bought Tom's Business He Had to Move to America<br /> Tom likes Seattle. It feels like the UK. They are humorous, quick witted, passionate and funky. A cool city. The city is international too, with its spread of big companies.<br /> <br /> He flipped on New York or Chicago and chose California.<br /> What was Google like?<br /> It was a bit like the film "The Intern".<br /> <br /> Very exciting driving a business proposition forward. You could do anything as long as it made sense. Go away and do it. His tech director told him it was like the Roman Empire. The coders were top echelon, product managers are citizens and everyone else who are the slaves. As a commercial person, you have to acknowledge the tech people run the show, but they've not always carried the general public. So many products were wasted. Tom saw P&amp;L, they didn't.<br /> <br /> Google Wallet a $2bn product was 'sunsetted'.<br /> Google Name<br /> The Google name got Thomas into the biggest of big companies right into the C Suite. Easily.<br /> <br /> His project at Google "Google Compare" came to a swift end in 2016. Tom is sanguine. They've spent more in fines than in tax. Compare was front and centre when it came to fines. They had a lot of backlash. Google just stepped away from the problem.<br /> <br /> It was sunsetted.<br /> The Price is Right<br /> Graham lost a job with British American Tobacco. At a place where they recording The Price is Right. The queues of people waiting to get in to the recording studio contrasted well with the hordes of BAT sales people who had just lost their jobs to redundancy.<br /> <br /> &nbsp;<br /> <br /> #160 Marianne Overton MBE – Independent Network#160 Marianne Overton MBE – Independent Networkhttp://thenext100days.org/?p=2741Fri, 22 Feb 2019 07:30:40 +010046:13falsefullIndependent Network with Marianne Overton MBE<br /> Independent Network helps Independent Councillors in the same way as a Political Party would.<br /> <br /> <br /> Marianne Overton is the leader of Independent Network. She joins us on The Next 100 Days Podcast.<br /> <br /> So, where did that MBE come from? Services to the community. Marianne modestly and humbly credits lots of her colleagues around her.  Not everyone gets recognised. But, let's pause for a minute, because Marianne has a wonderful record of helping the good people of Lincolnshire.<br /> <br /> * Served on the board of the Health Authority - managed the health budget of £1.1bn<br /> * A director of University of Lincoln - this was a new university, and closely linked to local industry.<br /> * Vice Chair of Local Govt Association - making sure councillors do the best job possible for their residents.<br /> * She lobbies Government (and currently the EU) to get changes.<br /> <br /> <br /> Who do you turn to as an Independent? The Independent Network<br /> <a href="http://thenext100days.org/wp-content/uploads/2019/02/Independent-Network1.mp4">http://thenext100days.org/wp-content/uploads/2019/02/Independent-Network1.mp4</a><br /> <br /> Marianne is very pragmatic. She is about building a consensus.<br /> Is There a Perfect Storm for the Independent Network?<br /> Currently (Feb 2019) UK MPs are behaving like entitled zealots. Ignoring the will of the people. The people that bothered to vote, so if you disagree, then I don't give a fig for those who couldn't be bothered to vote, even though they had the right to do so. No counting them. They made themselves subject to the winning vote. Leave. But the groundswell of opinion is that MPs are not pursuing the interests and wishes of their local residents. They are pompously looking down on them. Using Project Fear to try and post-rationalise the mandate given to the Government. Which was, to get us out of the European Union.<br /> <br /> There has NEVER been a better time for Independent representation. Free thinkers, capable of combining to deliver the will of the people. Well, maybe.<br /> <br /> Independents are thinking about what is important for their area. It is about - my community needs ... (health, business etc). You are concentrating on what is best in a local area.<br /> Grassroots up<br /> IN recruit people who come to them, rather than finding people for gaps. It means they get people with passion and who are willing to work for local needs. People who are prepared to work together to resolve local issues satisfactorily.<br /> <br /> Marianne raises the question of why UK Prime Minister Theresa May chose not to solicit consensus at the beginning of the Brexit process. It's like a war. At the Local Government Association, that's what they did. It is perfectly sensible to focus on best outcomes for residents and put them first, not the Party whip.<br /> Just like being a great marketer!<br /> It occurs that Marianne, in the role of Councillor, acts very much like a great marketer. Really understanding the needs of her residents and fighting to provide the services and outcomes they need.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2019/02/Independent-Network2.mp4">http://thenext100days.org/wp-content/uploads/2019/02/Independent-Network2.mp4</a><br /> <br /> &nbsp;<br /> <br /> She gets REALLY first hand accounts that demonstrate how national policies effect local people.<br /> <br /> The Government continues to take income tax, but is giving less back locally. It results in pressured budgets and outcomes are in social care, pot holes and other essentials.<br /> <br /> &nbsp;<br /> Check out the INDEPENDENT NETWORK<br /> <br /> 20,830 Councillors - The Independent Network has 2,000 of these.<br /> It is important for Marianne that we level the playing field. She is keen that ordinary people are allowed to stand,#159 Rich Daley – Trello#159 Rich Daley – Trellohttp://thenext100days.org/?p=2691Fri, 15 Feb 2019 07:30:52 +010045:20falsefullTrello with Rich Daley<br /> Organise and prioritise projects with Trello<br /> <br /> <br /> Rich Daley met Graham Arrowsmith over a year back at Skillshare, a networking group inspired by former guest <a href="http://thenext100days.org/84-social-enterprise-karol-thornton">Karol Thornton</a>.<br /> <br /> This podcast was challenging in one sense. Because Rich is gender non-binary and uses they/them pronouns. You probably already use the singular they regularly in conversation when you're talking about "someone" or "anyone", e.g. "someone's left their milk in my fridge and now it's gone off"! That's the reason many (most?) non-binary people use this pronoun - because it's familiar even if people don't recognise it as familiar at first!<br /> <br /> Now, you will spot a couple of unforced errors, but on the whole we were especially keen to make Rich feel welcomed. As it happens, they were and we were delighted to have them on the podcast.<br /> <br /> <br /> Trello - here's how to get it (click the picture)<br /> &nbsp;<br /> <br /> Rich has nothing to do with Trello. They weren't being paid for talking with so much passion and knowledge about Trello either.<br /> "It allows you to create a virtual board covered in post-it notes."<br /> They consider it a really lightweight tool for project management.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2019/02/Rich-Daley-Trello.mp4">http://thenext100days.org/wp-content/uploads/2019/02/Rich-Daley-Trello.mp4</a><br /> It's all about Kanban<br /> Kanban - we use to do lists. Then tick off the item on the list. But, each thing to to could have multiple states. Such as, to do, in progress, blocked, future idea. Kanban is about organising the vertical lists you have for To do, Doing, Done, Future, Blocked.<br /> <br /> Trello makes all this possible for you. When you change a status of the item (or card), you just drag the card from one vertical list to another. Like DONE.<br /> <br /> Instantly, when you look at your board you can see the real place you are at at any one moment.<br /> Visual Element<br /> Rich is a visual person. Other systems like Jura, they don't have that visual element. Trello can assign to people and their faces can appear on the cards, our use of colours.<br /> <br /> It's about moving things between statuses.<br /> <br /> Is it all about dates? Probably not. Rich told us about agile technology. Why do you have that deadline and what's its purpose? Is the order of things to get done clear? But you can do this in Trello. Close to the date and the box changes to yellow and passed the date, red. You can get a plugin to throw up all these dates into a calendar.<br /> <br /> Rich has NEVER paid for Trello and uses it extensively throughout their business. Of course, you can trade up and pay the good people at Trello.<br /> GDPM - Goal Derived Project Management<br /> Kevin loathes Gannt Charts. So GDPM has helped him swerve them for years. Kanban is designed so that it can fit into any overacting system to manage your projects overall.<br /> <br /> Creative work is stifled by Gannt charts. You are required to think TOO FAR AHEAD. Instead, plan 2 weeks, then let customers help you decide what to do next. In a collaborative way.<br /> <br /> OKR - objectives and key results - you think about what change is going to happen in your customers world. The goal is someone's world has improved, not just launching a new product.<br /> Software Development<br /> Rich has used Trello extensively. It obviously works.<br /> Fish Percolator<br /> The name references a scene in Twin Peaks. Here's the scene...<br /> <br /> The scene didn't matter to the Twin Peaks story, but actually it does, as it sets the scene for bizarre happenings to come. Rich is all about having fun together with their clients. "Being a little bit weird and out of the ordinary".<br /> <br /> Rich is a massive Kate Bush fan.#158 Janette Edmonds – Personal Branding#158 Janette Edmonds – Personal Brandinghttp://thenext100days.org/?p=2671Fri, 08 Feb 2019 14:07:14 +010049:02falsefullPersonal Branding with Janette Edmonds<br /> Corporate Headshots for Women and Personal Branding<br /> <br /> <br /> Janette makes people beautiful through photography, to some you would call it Personal Branding.<br /> <br /> <br /> How did Janette become a Personal Branding Expert?<br /> Janette is a personal branding photographer and a portrait photographer and started photographing people 14 years ago. Looking for pictures for her home, she found the ones on offer at a local farmers market triggered her to believe she could do better than that.<br /> <br /> She called a wedding photographer and asked if she could work-shadow. 5 years ago she went to a boudoir course for women. Janette concentrated on women. To set themselves apart. One of the ways to do that was photographs. Most people didn't want to have their photographs taken.<br /> <br /> Now, she is even doing men! A year back, she was approached by a man for a portrait. She was only ever taking images of people who had make-overs. So, she set up a hot towel share for him.<br /> If you don't shave?<br /> You could have an eye brow trim. The trouble with stubble - it can look messy unless done properly. Some get hair trims.<br /> Contact Janette on her website:<br /> <a href="https://www.beautifully-you.photography"></a><br /> How do you reflect someone's personal brand?<br /> It takes 6 weeks. What message they want to put across? The colours of their brand. Their environment and ideal client. A wardrobe consultation is included too. It is what they look like. They do a make-over and shoot.<br /> Colours and personal branding?<br /> If you have a website and branding of a certain colour and your colours dont reflect, you aren't going to promote your brand adequately.<br /> <br /> Colour is key to professionalism. Navy is good for lawyers, financial advisers. Pink suites hairdressers and beauticians. Message, personality and the look of the person, and the ideal client - will they respond.<br /> <br /> Janette says black might work well for me. Apparently, I (Graham) had a dark jumper on and Janette thought his head was rather detached from his body! ( I just wanted to be warm!) What I was wearing was fading into the background.<br /> <br /> <br /> Previous Career<br /> Janette's had a varied career. From stable lass in a racing stable, to a project manager in an insurance company. She was a holiday rep in Ibiza, owned a cafe there, worked in banking too. What was common was that Janette dealt with people.<br /> <br /> You have to speak to people in THEIR language. This is a lesson learnt by Janette and helps her in her business.<br /> <br /> Janette works out the language her clients are using with their clients. It is all about the message for her.<br /> What should Janette look like in her corporate photo?<br /> <a href="http://thenext100days.org/wp-content/uploads/2019/02/Janette-vid1.mp4">http://thenext100days.org/wp-content/uploads/2019/02/Janette-vid1.mp4</a><br /> <br /> Janette is quite female focused, her message is geared towards females. Personal branding is so much more powerful if you niche. When Janette has photographed outside of her niche, something has gone wrong. With the few men she shoots, she follows the same personal branding principles. It's just someone of a different gender.<br /> <br /> Poor self image and people who are down on themselves is Janette is all about. It is about becoming KNOWN for what you do. Be known.<br /> LinkedIn is Janette's Favourite Communication Tool<br /> People want to relate to and communicate to other business people. Janette can help with your focus and being known in your sector.<br /> <br /> On Facebook, there is a personal branding group and the admin does not promote LinkedIn as a tool. Criminal, says Janette.<br /> <br /> Here's a personal branding facebook page - surely it is a good idea to recommend a LinkedIn profile?<br /> <br /> <br /> #157 Andrew Thornton – Legal Services#157 Andrew Thornton – Legal Serviceshttp://thenext100days.org/?p=2645Fri, 01 Feb 2019 07:30:36 +010050:01falsefullLegal Services with Andrew Thornton<br /> How Barrister Andrew Thornton is innovating in the Legal Services market with new service Sparqa<br /> <br /> <br /> Andrew Thornton is a serial entrepreneur. He launches Sparqa, a legal services offering to all businesses the week after the show. What is brilliant, is that Andrew is making Sparqa FREE for the first year for ALL listeners of The Next 100 Days Podcast.<br /> <br /> Go to: <a href="https://www.sparqa.com">https://www.sparqa.com</a> and enter code:  LAW12FREE<a href="https://www.sparqa.com"></a><br /> Background<br /> Andrew qualified as a barrister in the late 90s. It's his legal service day-job. He has been practising ever since. Most of his work comes from public company take-overs. Corporate legal services.<br /> <br /> Alongside his legal work, Andrew has always had a keen interest in running businesses. Had he had the choice, he'd probably have preferred to have been entrepreneur first. He rather fell into being a lawyer. He is an Angel Investor and has founded several businesses.<br /> <br /> The most noted investment was in <a href="https://www.microsoft.com/en-us/swiftkey?activetab=pivot_1%3aprimaryr2">Swiftkey</a>. A predictive keyboard for mobiles. Sold to Microsoft in 2015.<br /> Legal Services Investments<br /> He has created 4 businesses in the legal business:<br /> <br /> CPD Cast - this was a podcast business, bizarrely. This provided legal training by podcast. They would interview a legal expert about a particular area. It was sold to Informa in 2010.<br /> <br /> Andrew learnt a fair bit from this business model. In particular,  the Q&amp;A format. Regulations meant they were having to have the podcasts transcribed. He realised the Q&amp;A style of learning is a really helpful way to consume legal information.<br /> <br /> When you look for legal information you are trying to answer a question. So a chapter is a weird way of going about answering your enquiry. This realisation has enabled Andrew and colleagues to launch 3 other businesses JUST from the understanding of this proposition.<br /> <br /> <a href="https://www.fromcounsel.com">FromCounsel</a> - launched in 2016, providing premium corporate law knowledge. So far they have signed up 70% of the Top 100 law firms.<br /> <br /> <a href="https://www.fromcounsel.com"></a><br /> <br /> <a href="https://www.juriosity.com/">Juriosity</a>- boils down to a market place for legal services.<br /> <br /> <a href="https://www.juriosity.com"></a><br /> <br /> <a href="https://www.sparqa.com">Sparqa</a> - takes the learnings from the style of writing in FromCounsel to advise businesses with information to allow people to create documents they need. Businesses ought to be able to access this information cheaply. Generally, fees for legal services are charged on an hourly metered basis. Sparqa works on a subscription.<br /> <br /> <a href="https://www.sparqa.com"></a><br /> The Entrepreneurial Lawyer<br /> Four businesses have come out of a podcasting idea.<br /> <br /> &nbsp;<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2019/01/Andrew-Thornton-Legal-Innovation.mp4">http://thenext100days.org/wp-content/uploads/2019/01/Andrew-Thornton-Legal-Innovation.mp4</a><br /> <br /> The most difficult sales task was persuading people they could create budget to buy the new services. They got development partners. They built the product on what customers wanted. The reality is budget constraints will frustrate growth in new legal services products.<br /> <br /> They benefitted from having a co-director who was a recent Chairman of the Bar.<br /> <br /> Previous Legal Guest - Chris Allen from Blacks in Leeds - Great Episode 46 on Legal Marketing -<a href="http://thenext100days.org/46-law-firm-marketing-chris-allen">http://thenext100days.org /46-law-firm-marketing-chris-allen</a><br /> <br /> FromCounsel - aimed at legal market.#156 – Derek Draper – Executive Development#156 – Derek Draper – Executive Developmenthttp://thenext100days.org/?p=2619Fri, 25 Jan 2019 07:30:15 +010037:55falsefullExecutive Development with Derek Draper<br /> Derek Draper is a leadership consultant in the field of executive development.<br /> <br /> <br /> Working through his company CDP, Derek uses psychology to help develop people. Either individually or with teams. And sometimes with whole organisations.<br /> <br /> CDP do a lot of assessments. They write reports recommending hire/don't hire or at least think of this. Even the people who come for an assessment, where they are going for a job or promotion love the whole experience. In fact, Derek says that CDP have 100% of the people who go through the experience love the experience.<br /> <br /> <br /> Executive Development Assessments<br /> Typically a CEO might bring in Derek and his team because they want to develop a particular individual. They might want a new Chief Finance Officer and they want to get it right. They do this and then the CEO thinks that that went well, and he has a good understanding with the new CFO, and this leads to wider engagements for the whole executive team to be assessed and developed.<br /> <br /> It might be that the executives are not moving job or role, but the CEO benefits from having an in depth understanding of the team's development. Executive coaching flows on from that. Many times, companies will separate executive coaching and executive assessor roles in the field of executive development. Nonetheless, CDP will always do a mini-assessment at the beginning of the coaching, to ensure they understand WHO you are coaching.<br /> <br /> Team executive development, usually about internal dynamics. Sometimes teams are LESS than the sum of the parts.<br /> <br /> CDP:  <a href="http://cop.consulting">cdp.consulting</a><br /> What is YOUR first memory?<br /> <a href="http://thenext100days.org/wp-content/uploads/2019/01/Assessments.mp4">http://thenext100days.org/wp-content/uploads/2019/01/Assessments.mp4</a><br /> <br /> Graham's first memory? Being chased by a dog. And my brother saving the day.<br /> <br /> ...but don't tell Derek...<br /> <br /> Why does Derek deep dive into your distant memories? To establish what is motivating your behaviours. The fundamental development area a person has is almost certainly NOT related to what has happened recently at work. Fundamental reasons go back a long way. Your character and values all stem from these early memories and experiences.<br /> Just how much does Derek really know?<br /> <a href="http://thenext100days.org/wp-content/uploads/2019/01/Arsonist.mp4">http://thenext100days.org/wp-content/uploads/2019/01/Arsonist.mp4</a><br /> <br /> &nbsp;<br /> <br /> Graham's Legal Representative says:  "Graham is not an arsonist now or has been at any time in the past."<br /> <br /> Derek can spend an hour or so doing this deep dive. They've done 100s of these.<br /> <br /> He knows quite a bit about you once you've told him about your career, the highlights and lowlights. University. Your options. What did you want to do?<br /> <br /> 4 or 5 strengths or development areas. The report is co-creative.<br /> <br /> It is an intense process. The person will always see the report later. People find this useful.<br /> IQ and EQ<br /> Most of the analysis is done through interview. But to provide some rigour to their work, and independent objectivity, they use other tests:<br /> <br /> * IQ<br /> * EQ<br /> <br /> They will provide the overwhelming evidence you need. Probably, 90% of the decision. The tests are benchmarked to about 1000 people.<br /> <br /> He doesn't look at the test results until half way through the assessment. Derek prefers to get his first impression of them. Usually tests align with your thinking, if it doesn't the tests may be wrong 1 in 10 times.<br /> <br /> Derek will refer back to the interviewee and ask them why a difference exists between his impression and the test results.<br /> Large businesses only?<br /> #155 Dr Jo North – Innovation, Ideas and Creativity#155 Dr Jo North – Innovation, Ideas and Creativityhttp://thenext100days.org/?p=2605Fri, 18 Jan 2019 07:30:36 +010050:07falsefullInnovation, Ideas and Creativity with Dr Jo North <br /> Ideas are what new business growth is all about. But how do you plan for and get your team fired up to generate more ideas? How can you get the people around you to be more innovative and creative so you get the ideas that will bring the business growth your so desire?<br /> <br /> That's where Dr Jo North from the Big Bang Partnership comes in. She's this week's guest on The Next 100 Days podcast.<br /> <br /> <br /> <br /> <br /> <br /> You can find Dr Jo North at The Big Bang Partnership<br /> <br /> &nbsp;<br /> Jo is a regular in Gibraltar<br /> Jo was just back from helping a Gibraltar based business transform their business thinking with innovation and creativity. It was there that she lost her voice. So the recording is Jo with a rather squeaky voice.<br /> Not Change for Change's Sake<br /> Jo does not do change for change's sake. It is about continually evolving and differentiating. The ideas that businesses have are the things that set them apart. For Jo, it is about staying ahead of the curve and continually evolving.<br /> <br /> People are often so busy doing their day job. So it is a challenge to think differently about what you are doing. It means you may need to change processes. It is about a mindset. If you can see the vision, it helps.<br /> <br /> * How can things be different?<br /> <br /> What does Jo do to help people get better at Innovation?<br /> First of all, Jo explains a little about how the mind works.<br /> <br /> WE CAN ALL BE BETTER THINKERS.<br /> <br /> Sometimes we think the best route to get from A to B is the direct line. If you choose that route then you will only get the most OBVIOUS solution. Your ideas will be at their most obvious!<br /> So, what is an idea? <br /> An idea is when two thoughts come together for the first time. How do you have ideas? They come from your head. So the stuff you put into your head, will effect the thoughts you have. The quality of questions we ask, really helps out thinking.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2019/01/Better-Ideas.mp4">http://thenext100days.org/wp-content/uploads/2019/01/Better-Ideas.mp4</a><br /> <br /> &nbsp;<br /> What are the types of questions that we should be asking ourselves?<br /> Ideas come from questions that you ask yourself that are:<br /> <br /> * open ended<br /> * start with HOW<br /> * such as How could we? How might we?<br /> * What if?<br /> * How could we reduce the time to market by 6 weeks?<br /> * Asking these questions creates possibilities in minds.<br /> * What if we did this?<br /> * Play around with different solutions - not committing yourself, just giving yourself permission.<br /> * Also, Wouldn't it be fantastic if...(then complete the sentence)<br /> <br /> FREE RESOURCE ALERT<br /> Go to <br /> <br /> Get Jo's DIY Team Away Day Toolkit Takes you through the agenda and how to do an away day.<br /> <br /> Sticky Dot Voting....nothing to do with Brexit...one of 200+ creative techniques that Jo uses. The ideas are on the walls, you have so many votes to spend and you stick your dots against the ideas you like best. (Remainers will follow you around and peel off your dots though!)<br /> How to sift the ideas you come up with?<br /> Jo advises using a simple How hard or Difficult it will be plus the potential returns from the idea using 2x2 matrix (Ease of Implementation/Potential returns).<br /> <br /> This is explained in the DIY Away Day Toolkit.<br /> Your Brain<br /> Careful, the brain takes the path of least resistance. So, you need to get yourself into a place or state of mind where you are relaxed. You need to relax your FRONTAL LOBES. They are gatekeepers of thinking. They stop neural connections around the brain.<br /> <br /> Be relaxed and enjoy yourself. So when do you get your best ideas?<br /> <br /> #154 Bry’Ana Gage – Conversion Copywriting#154 Bry’Ana Gage – Conversion Copywritinghttp://thenext100days.org/?p=2546Fri, 11 Jan 2019 07:30:07 +010047:38falsefull<br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br />#153 Jamie Peters – Email Marketing#153 Jamie Peters – Email Marketinghttp://thenext100days.org/?p=2479Fri, 04 Jan 2019 07:30:46 +010057:35falsefull<br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br />#152 John Davidson – Energy Efficiency#152 John Davidson – Energy Efficiencyhttp://thenext100days.org/?p=2436Fri, 21 Dec 2018 07:30:12 +010048:00falsefullIf you are a commercial landlord whose property has an energy efficiency rating of F or G, and you are coming up the the end of a lease, listen to this podcast!#151 Marie Smith – Leadership Coaching#151 Marie Smith – Leadership Coachinghttp://thenext100days.org/?p=2371Fri, 14 Dec 2018 07:30:19 +010051:53falsefullLeadership Coaching with Marie Smith of Successmith<br /> Leadership coaching is Marie Smith's stock in trade. A career in HR and senior executive posts has seen her develop Successmith into a leadership coaching business. Marie joins us for our 151st episode of The Next 100 Days Podcast.<br /> <br /> <br /> <br /> <br /> <br /> Marie is a leadership coach. For 30 plus years Marie has been in Human Resources   and learning development area. She worked in not for profit, public and private sectors. Her roles included HR and leadership and development roles.<br /> <br /> In 2012, Marie had an opportunity to branch out on her own. During that transition she paid for the services of a coach for 3 months to help Marie decide what she really wanted to do.<br /> <br /> She decided self employment was for her.<br /> Successmith was born<br /> Marie said her coach helped her develop her core values. The coach held a mirror to marie. How important it is to stay TRUE to those core values on a day to day basis.<br /> <br /> <br /> <br /> The coach helped Marie realise that she should HONOUR HER VALUES. Because that is what drives you. It also drives your happiness.<br /> How did you know what your values were?<br /> It is a coaching process. Using various tools and techniques to do so. You start having insights. Patterns emerge. And then you start to say, "yes, that is really important to me".<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2018/12/Marie-Values.mp4">http://thenext100days.org/wp-content/uploads/2018/12/Marie-Values.mp4</a><br /> <br /> Marie loves the outdoors. Kevin and Graham agree. Don't get pinned to your desk.<br /> <br /> As a coach, you can do walking and coaching sessions.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2018/12/Marie-Coaching-Whilst-Walking.mp4">http://thenext100days.org/wp-content/uploads/2018/12/Marie-Coaching-Whilst-Walking.mp4</a><br /> <br /> When Kevin's creativity is dwindling, he'll take Cooper for a dog-walk.<br /> <br /> Movement creates oxygen, more fresh blood to the brain, different stimuli.<br /> Leadership Coaching and Values<br /> It is an absolute must for leaders. There is an organisational set of values and a personal set of values. As small businesses these might be the same. That's not always the case in corporate.<br /> <br /> If you don't like an organisation's values, don't work with them. Or get good at holding your nose.<br /> <br /> Honouring your own values makes you happy.<br /> <br /> Look back on yourself and ask yourself what makes you feel happy, when did you feel most happy? Wedding, holiday, what was the time when you felt absolutely on top of your game.<br /> Training Courses versus One-to-one<br /> The fact that Graham said he'd forgot most of what he learnt on corporate leadership courses, was golden for Marie. Her view, quite properly, is that a one-to-one training would have stuck!<br /> <br /> If you had to enhance leadership skills.<br /> <br /> * Come willing<br /> * be self aware<br /> * understand yourself under certain circumstances<br /> * How do you tick?<br /> * you need to be credible, authentic, trustworthy<br /> * so raise self awareness<br /> * Understand other people<br /> * connect with people based on they are<br /> * get the best from them<br /> <br /> Aren't leaders already confident?<br /> Sometimes technical skills get rewarded by promotion. No-one teaches you the people management skills.<br /> <br /> Confidence comes from doing things. And self belief. You don't buy it off the shelf. It comes from within.<br /> <br /> Imposter Syndrome - when you feel you dont belong. When a strength is OVERDONE it becomes a weakness.<br /> How has Marie helped?<br /> Example: a business owner that Marie was coaching. You have to want to do it. You cannot DO COACHING to someone. When he was ready he sought Marie out.#150 Nick Dimmock Renewables Investing#150 Nick Dimmock Renewables Investinghttp://thenext100days.org/?p=2369Fri, 07 Dec 2018 07:30:08 +010054:26falsefullRenewables Investing with Nick Dimmock<br /> Within 10 years more than half your portfolios will have featured renewables investing. On our 150th Episode, we have Nick Dimmock from 350 PPM as our guest. He is an expert in renewables investing.<br /> <br /> <br /> <br /> But first...<br /> An Announcement <br /> An announcement was made at the beginning of the Podcast. Graham has become a Granddad! His son Luke's wife LeAnn gave birth to Eliza on Monday 12th November in Halifax, West Yorkshire.<br /> <br /> <br /> <br /> Now back to the show!<br /> <br /> Thinking about Eliza, it rather makes the appearance of the guest we had co-incidentally lined up - Nick Dimmock - even more relevant. That's because Nick runs 350 PPM.<br /> What does 350PPM mean?<br /> You could argue if you don't know, you don't get it.<br /> <br /> 350 PPM stands for 350 parts per million. It's a proclamation. To reduce the amount of CO2 to 350 parts per million. That's the HIGHEST level of CO2 to promote a stable climate.<br /> But it's getting worse...<br /> Currently, we are at 410 PPM. That is why we are getting all this strange weather. More greenhouse gas in the atmosphere absorbs more heat from the Sun. Every day the Sun blasts us with huge amounts of energy.<br /> <br /> You wouldn't believe. The Sun provides enough energy in an hour for all of our needs for a whole year.<br /> <br /> Therefore a relatively small change in the level of CO2 and greenhouse gases, means that the earth absorbs more energy, that manifests itself often as heat. As a result we get this strange inclement weather.<br /> <br /> More rain. More storms.<br /> <br /> This ultimately will lead to rising sea levels.<br /> So is President Trump Correct - there is no global warming?<br /> Nick points to the 100,000 scientists in the world who's jobs are to prove within the 99% level of probability that climate change is man-made, versus a man without a degree.<br /> <br /> Make your own mind up.<br /> <br /> And the growth in PPM is 3-5 per year. We really don't want to wait a generation to bloody wake up, do we? By then Trump will be long gone and Eliza hopefully will be in her mid-twenties. She and all children deserve a future worth living.<br /> <br /> Here's what he said in a 60 Minutes interview in October 2018.<br /> "It might change back"<br /> <a href="http://thenext100days.org/wp-content/uploads/2018/11/Trump-Climate-Change.mp4">http://thenext100days.org/wp-content/uploads/2018/11/Trump-Climate-Change.mp4</a><br /> <br /> Copyright CBS<br /> Why President Trump Will Like 350 PMM<br /> One word. CAPITALIST.<br /> <br /> The environmental sector is no longer the preserve of eco-warriors from the 1970s and venture philanthropists, it is actually the best sector to invest in for the the coming 20-30 years.<br /> <br /> The Kyoto Protocol was the first global treaty in 2007. Nick could not believe how much money early investors were making from environmental projects off the back of Kyoto.<br /> <br /> He'd completed an MBA and got a job on the Emissions Desk at <a href="https://www.tullettprebon.com">Tullett Prebon</a><br /> Super Normal Profits<br /> He was amazed with the ability for companies and accreditors to make super normal profits. In 2012, the Protocol blew out, countries could not agree a successor to the Kyoto Protocol. But, another treaty was on its way.<br /> <br /> It will be a dystopian world if we keep going in the same direction. The effects of NOT DEALING with the problem will be catastrophic.<br /> <br /> Capitalist. The Paris Agreement was signed April 2016. Once again. There are super natural profits to be made. Because the world has determined this is the right approach, regardless of the President's view.<br /> Why the UK is in a good position<br /> <br /> * We have a strong legal system.<br /> * Trust out in the developing world<br /> * We are in a very good position to capitalise from...#149 Kevin Appleby – Linked Professionally#149 Kevin Appleby – Linked Professionallyhttp://thenext100days.org/?p=2366Fri, 30 Nov 2018 07:30:40 +010041:12falsefullAre You Linked Professionally?<br /> Linked Professionally is a new networking phenomenon. Kevin Appleby, co-host of The Next 100 Days podcast has launched a new service called Linked Professionally.<br /> <br /> <br /> <br /> <br /> <br /> Go to <a href="http://linkedprofessionally.com">www.LinkedProfessionally.com</a><br /> <br /> In <a href="http://thenext100days.org/114-ian-denny-how-to-write-a-linkedin-post-that-gets-you-noticed">Episode 114</a> we talked to Ian Denny. He talked about making posts travel so they reach a larger audience.<br /> <br /> Building on Ian's advice, since then, we have been promoting the podcast. Since April 2018, we have DOUBLED the number of downloads. Before then, we used Twitter, but their change in banning repeat tweets we focused on LinkedIN.<br /> LinkedIn Groups<br /> Kevin researched two groups. Ian Denny has a LinkedIn networking group, called Online40, which Kevin used to start. He also used another LinkedIn group. he analysed what each was doing. The two groups were doing similar things.<br /> <br /> Everyone was working together to promote each others posts, the rules the two groups had were quite different.<br /> <br /> Neither of them fitted in with what we needed to promote the show.<br /> <br /> So Kevin took the best of both and created our own group.<br /> Linked Professionally was created<br /> It has taken a little while to get a core group of people together. in the group at the moment are:<br /> <br /> * people we know<br /> * people who have been guests on the show<br /> * early adopters out of The Next 100 Days Podcast Facebook group<br /> <br /> The group is quite active. With pilot members.<br /> How it works<br /> Linked Professionally works by all members agreeing that they want to post on LinkedIn. Everyone wants to get our own posts in front of as many people as is possible.<br /> <br /> Members undertake to make a post on LinkedIn at least once a week.<br /> <br /> Everybody else undertakes to support those posts by LIKING the post and COMMENTING on the post.<br /> It's more than that<br /> The group has emerged as a very strong networking group too. We are getting to know each other better. Co-ordination of the posts happens through WHATS APP.<br /> <br /> The group is allowing others to understand more about the businesses of other group members.<br /> <br /> It is similar to turning up to physical networking groups like BNI etc. Where you give your spiel, and get to know others. It is about the others PROMOTING YOU.<br /> What happens?<br /> As you like and comment, your post starts to be shown to lots of other people. It gets shown to a lot of your first degree contacts. But, it also starts to be shown to second degree contacts.<br /> <br /> As you like and comment, this is seen by some of the comment provider's connections.<br /> <br /> It really works.<br /> The Podcast has benefitted<br /> Once Twitter decide recurring posts were no longer permissible on their platform, we turned to LinkedIn.<br /> <br /> We had loads of content that was circulated, time after time at different times. The repetition was all about  gaming Twitter to get the tweets to more people at different times. To attract people to the show.<br /> <br /> With 100 plus episodes, there was a lot of content to share.<br /> <br /> However, we were not getting new listeners.<br /> <br /> Following the move to LinkedIn, we have doubled downloads in 6 months. Our downloads in October 2018 was the best month we have ever had on the show. And by a significant percentage too!<br /> Growth Also Overlapped with Adoption of Zoom<br /> We have taken advantage of using VIDEO CLIPS in publicity posts on LinkedIn.<br /> <br /> A 30 second video clip works really well on LinkedIn. Like this one...<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2018/10/Nobel-Prize-for-Kevin-and-Graham.mp4">http://thenext100days.#148 Martin Booth – Copywriting#148 Martin Booth – Copywritinghttp://thenext100days.org/?p=2363Mon, 26 Nov 2018 07:30:31 +010036:38falsefullCopywriting with Martin Booth<br /> Copywriting is second nature to Martin Booth. He learnt his trade as a journalist. Now he runs Leboo Media in Kingston, south west London.<br /> <br /> <br /> <br /> <br /> A Career in Sports Journalism<br /> Martin's background is in journalism. Particularly, sports journalism. He spent more than 20 years on the staff of various national newspaper titles on the sports pages. He worked for the Daily Express, Sunday Mirror and News of the World (when it closed down in 2011). After that, Martin moved into the betting industry both in business and consumer markets. After his contract with that industry expired he just knew he should be doing words.<br /> The Go-to Copywriter<br /> When someone around him in his various job postings wanted something doing with copywriting or words (LinkedIn profile, a strategy for horse-racing, etc) Martin was the person they turned to. He realised this was his sweet-spot.<br /> <br /> 18 months ago, he started networking around his home in Kingston, SW London, and picked up several contracts. He went from there.<br /> What sort of material does he write?<br /> You name it, Martin will write it.<br /> <br /> "I keep hearing I'm supposed to find a niche and specialise."<br /> <br /> He writes:<br /> <br /> * webpages<br /> * blogs<br /> * case studies<br /> * emails<br /> * articles<br /> * white papers<br /> * annual reports<br /> * brochures<br /> * leaflets<br /> * big documents<br /> * audio scripts<br /> * video scripts<br /> * plus a lot of proof reading!<br /> <br /> Who are his copywriting clients?<br /> Nor does he work for any particular sector of clients. Recently, he has written for:<br /> <br /> * charities<br /> * carpet cleaners<br /> * bike makers<br /> * garden suppliers<br /> * solicitors<br /> * planners<br /> * data security specialists<br /> * someone who makes mayonnaise<br /> * property experts<br /> * mortgage providers<br /> <br /> At this stage in his businesses development, he is happy to say, "come one, come all".<br /> <br /> His niche is words.<br /> What has mayonnaise got in common with journalism?<br /> <a href="http://thenext100days.org/wp-content/uploads/2018/11/Mayonnaise.mp4">http://thenext100days.org/wp-content/uploads/2018/11/Mayonnaise.mp4</a><br /> <br /> &nbsp;<br /> <br /> * LISTEN - your initial briefing<br /> * Who is your audience?<br /> * Who are you trying to get this over to?<br /> <br /> Shorthand Martin<br /> One icebreaker Martin deploys is shorthand...<br /> <br /> Listen to the story and re-produce it faithfully (hence shorthand) for the client in a commercial context.<br /> <br /> from wsj.com<br /> <br /> <br /> LeBoo Media - it's French isn't it?<br /> <a href="http://thenext100days.org/wp-content/uploads/2018/11/LeBoo-french.mp4">http://thenext100days.org/wp-content/uploads/2018/11/LeBoo-french.mp4</a><br /> <br /> &nbsp;<br /> <br /> When a client says their audience is 'anyone really', who must delve deeper to help them.<br /> <br /> * is it people in a particular area?<br /> * age group?<br /> * demographic?<br /> <br /> Then you can write for the audience. So the message is phrased and targeted to the right people.<br /> <br /> It is always better to absorb feedback from customers' clients. Speak to happy customers and adopt that as part of the copy.<br /> <br /> This message:<br /> <br /> * I needed this<br /> * The company provided that<br /> * Therefore I'd recommend them<br /> <br /> The Manchester United Transfer Story - promote the headline grabbing story that will attract readers.<br /> Martin wrote a book last week<br /> 10,000 words, loads of illustration, for the centenary of a design company.<br /> <br /> He loved it. The research. Listening to people who have worked there.<br /> <br /> He enjoys getting the tone of voice.#147 Sonya Bachra-Byrne – Luxury Slow Fashion#147 Sonya Bachra-Byrne – Luxury Slow Fashionhttp://thenext100days.org/?p=2326Fri, 16 Nov 2018 07:30:43 +010048:53falsefullLuxury Slow Fashion with Sonya Bachra Byrne<br /> Creating a new fashion brand is the subject of this podcast. Sonya Bachra-Byrne is Creative Director of AVIE. AVIE is French meaning "for life". Pronounce it "a-vee".<br /> <br /> <br /> <br /> <br /> <br /> &nbsp;<br /> What is AVIE?<br /> Sonya wanted to stay away from fast and disposable garments. We all need clothes, so Sonya has created a slow-fashion range of clothing really in the last 8 months! Sonya didn't want to be a victim of trends. In her own wardrobe, she has investment pieces.<br /> <br /> You spend a bit more, but the clothes last the test of time. Season-less. Clothing that transcends seasons. By focusing on this aspect of the business, she is putting more effort into quality and craftsmanship. The pieces stay modern, but not trendy. Its stylish, but still versatile.<br /> <br /> Sonya always wanted a brand name that captured the ethos of her business. AVIE, for life, does that.<br /> <br /> <a href="https://avie-studio.com"></a><br /> <br /> Another 4 letter brand you may have heard of (Lego was derived from the danish Leg Godt - to play well).<br /> Thinking About the Concert for Years<br /> Sonya has fashioned her abilities. She has worked in fashion in different companies (such as <a href="https://www.allsaints.com">All Saints</a>) and around the world. Identifying skills to make a range. It was the business and creative. Why people buy the products. The popular cultural reasons why people buy.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2018/10/Early-Career.mp4">http://thenext100days.org/wp-content/uploads/2018/10/Early-Career.mp4</a><br /> World Travels influenced AVIE<br /> None of it was planned!<br /> <br /> After graduating from <a href="http://www.dmu.ac.uk/study/courses/undergraduate-courses/fashion-design-ba-degree/fashion-design-ba-degree.aspx">De Montfort University</a>, in Fashion &amp; Associated Studies, with amazing top-class lecturers. Sonya took an interview with <a href="https://www.visage-group.com">Visage</a><br /> <br /> Half way through the interview, the Manchester firm offered her the job. She always had New York in mind. The Manchester role was all about blue chip retail accounts like Denim, Zara, Next, BHS.<br /> She faxed her application to the New York firm and despite people telling her she wouldn't get the job, she did.<br /> <br /> The role was in a completely couture, one-off designs in a bridal and party-wear company on Spring Street, Soho, NY. Her boss was <a href="https://www.weddingwire.com/biz/junko-yoshioka-new-york/e548e3eee3928b0b.html">Junko Yoshioka</a>, a Japanese designer.<br /> <br /> <br /> Supplying garments to celebrities<br /> They would supply celebrities for their Awards Season. Demi Moore, Jessica Alba, Helen Hunt. Three very beautiful women, it must be said.<br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> Sonya presented the range of garments from Junko's range to their celebrity stylists. They would not know whether they intended to wear the garment until they watched them at the Academy Awards or Oscars. On the red carpet.<br /> <br /> Helen Hunt wore one of their dresses.<br /> Sonya worked in Denmark, Italy, Barcelona &amp; Melbourne, Australia<br /> For a company called <a href="https://www.inditex.com">Inditex</a>. One of their brands is Zara. Other brands are Massimo Dutti, Pull&amp;Bear, Stradivarius and <a href="https://www.inditex.com/en/about-us/our-brands/bershka">Bershka</a> - a younger version of Zara. As a manager, she moved to Denmark. She worked near Billund Airport, the home of Lego!<br /> <br /> Her Italian adventure was short lived, so jetted off to Melbourne Australia. Her and her husband Liam travelled and considered their future. They re-assessed family and came back home and started AVIE.<br /> <br /> They conceived AVIE around November 2017 and by February 2018 they were really hitting the ground.#146 Adam Taub – The Art of the Presentation#146 Adam Taub – The Art of the Presentationhttp://thenext100days.org/?p=2307Fri, 09 Nov 2018 07:30:05 +010047:36falsefullThe Art of the Presentation with Adam Taub<br /> What Makes a Good Presentation?<br /> Adam Taub used to be an intellectual property lawyer. Now he coaches senior executives in the art of the presentation. There is a link between being a lawyer and a good presentation. Forensic questioning.<br /> <br /> <br /> <br /> <a href="http://adamtaub.com"></a><br /> <br /> Adam calls himself a recovering lawyer. For him, it didn't do what he wanted to achieve. The law was about strategy positions, trying to do down the other side. Often about confusing people about what your motives and intentions were. For him, it was a poor way of resolving disputes. He wanted to be more like his clients.<br /> Science Background<br /> Adam studied Natural Sciences at University. And qualified as a lawyer. That's how he ended up doing patent law. It was the science and technology which Adam found fascinating. He wanted to get closer to what people were doing in incredibly exciting areas - such as software and hardware engineering.<br /> <br /> A lot of Adam's clients are in the area of science and technology.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2018/10/Nobel-Prize-for-Kevin-and-Graham.mp4">http://thenext100days.org/wp-content/uploads/2018/10/Nobel-Prize-for-Kevin-and-Graham.mp4</a><br /> <br /> &nbsp;<br /> Presenting Expertise<br /> The people who Adam works with are generally operating in fields that are very complex. Some of the things coming out in science and technology are really complex ideas. The concern that people have when presenting is:<br /> How do I tell this fairly complex story to an audience that may not be as technically proficient as I am?<br /> If you try work out at the moment of presenting how to CLARIFY what you want to tell them and make sure that it is clear, it is inevitably going to go wrong. You need to separate what it is YOU are going to say, from way it is you're going to say it.<br /> <br /> Do your thinking upfront.<br /> <br /> Talk through the ideas and know exactly HOW to present this complex idea clearly. THEN, when you stand up, you will do all the things that are important to presenting, rather than focusing on how to clarify your thoughts.<br /> Presentation Approach<br /> Sit down with the client. And really hammer away at what exactly is it. Your core idea of what you want to convey. This can be a fascinating process. Imagine sitting with people at the cutting edge of science. They tell Adam what their ideas are. He constantly interrogates them. Bringing his advocacy skills to the fore.<br /> <br /> * What is it that you are really doing?<br /> * Why is it making a difference?<br /> * Why is it different to your competitors?<br /> <br /> Put your idea on the spot. So you have done all the thinking in advance. Before you stand up and actually have to present.<br /> <br /> This removes all that presentation stress. You know clearly what you want to say. It removes 90% of nerves.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2018/10/Presentation-Stage-1.mp4">http://thenext100days.org/wp-content/uploads/2018/10/Presentation-Stage-1.mp4</a><br /> <br /> &nbsp;<br /> Clarity Trumps Persuasion<br /> Flint McGlaughlin of <a href="https://marketingexperiments.com/value-proposition/special-live-optimization-session">Marketing Experiments</a> in Jacksonville, Florida uses the phrase that CLARITY TRUMPS PERSUASION. Poor presenters are starting with persuasion before they have clarity down. We had Flint's colleague Daniel Burstein talking about <a href="http://thenext100days.org/how-people-make-choices-daniel-burstein">How People Make Choices in Episode 105</a>.<br /> <br /> Also <a href="http://thenext100days.org/135-whitney-cole-content-marketing">Whitney Cole</a>, faces a similar dilemma helping health tech companies with their copywriting.<br /> Do you speak 'complex'?<br /> Do you speak in complicated long words,#145 Nick Bramley – Sales Training#145 Nick Bramley – Sales Traininghttp://thenext100days.org/?p=2282Fri, 02 Nov 2018 07:30:46 +010001:01:58falsefullSales Training with Nick Bramley<br /> Sales training is provided to listeners by Nick Bramley on The Next 100 Days Podcast. Nick is founder of Impactus Group and helps organisations around the world to improve their sales performance.<br /> <br /> <br /> <br /> <br /> <br /> &nbsp;<br /> <br /> Nick has been involved in sales and sales training for his entire career. He's competitive by nature. Nick has developed teams. His philosophy is to keep it simple, communicate well and get people on board with clear messages.<br /> <br /> Due to his philosophy, to be a good fit for Nick's business you need to be growth oriented and have ambition. Similarly, you have to want to make a difference and not be a plodder (by definition, if you are reading this and listening to the podcast, you cannot be a plodder, but just in case!!).<br /> Sales Strategy<br /> The first piece of sales training that Nick provides is anchored around this diagram:<br /> <br /> <br /> <br /> &nbsp;<br /> <br /> Nick gets asked to close business. But Nick finds that the problem is not always closing for example. Nick looks at sales in the whole. Start with the strategy.<br /> <br /> * Who am I targeting<br /> * Why have I chosen that sector<br /> * How am I going to get at them<br /> * Where are they based<br /> * When is the best time to target them?<br /> <br /> As a result of all these questions you can get your strategy right. Cover all the steps, not just closing or the first step.<br /> Have you forgotten where YOUR sweet spot is?<br /> Another important aspect of sales is understanding where your sales sweet spot is. For this, start with:  who, what, why, where, when, how. Look at the next 100 days!<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2018/10/Nick-says-you-should-plan.mp4">http://thenext100days.org/wp-content/uploads/2018/10/Nick-says-you-should-plan.mp4</a><br /> <br /> Nick says the reason people struggle with sales is where they are trying to complicate it.<br /> <br /> * compelling product<br /> * interesting price<br /> * capable of generating interest<br /> * getting sales over the line<br /> <br /> Key Messages<br /> Here's how to remember the WHO WHAT WHERE WHY WHEN HOW - especially if you like rugby.<br /> <br /> <br /> <br /> Five naked bottoms on a rugby post.<br /> FAB<br /> It's very basic. But take this test:<br /> Give me 5 reasons why I should buy from your business.<br /> It NEVER fails to bring out features. If you tried it, how many features do you have?<br /> <br /> <br /> Features<br /> <br /> * a feature is something ABOUT your business. Such as, how long you've been established, where you are based, how many staff you've got, the product range that you provide, great customer service, we are excellent at what we do, we're technically capable, experienced, capable. Not only are they givens but they are pedestrian. Nobody BUYS features.<br /> <br /> Advantages and Benefits<br /> <br /> * advantage or benefit - what is the advantage to the client? People are buying probably 5 or 6 advantages or benefits:<br /> * improve performance<br /> * reduce risk<br /> * financial incentive - more revenue or reducing cost<br /> * operational advantage - shortening your process<br /> * compliance - nobody buys this on its own, an advantage but secondary<br /> * personal - busy people need to have their work and lives made easier<br /> <br /> If you start with "I'm ringing to help performance in a particular part of your business", that is better than talking about one of your features.<br /> Enquiry Handling<br /> Do not treat every email or phone call as the same. Have a scoring method to establish which are most realistic. Kick out the tyre kickers. People without intent.<br /> <br /> NEED - driven by requirement. Your tyre has shredded - you have to, you need a tyre.<br /> <br /> #144 Pam Case – Relationship Building on LinkedIn#144 Pam Case – Relationship Building on LinkedInhttp://thenext100days.org/?p=2269Fri, 26 Oct 2018 06:30:54 +010047:53falsefullRelationship Building on LinkedIn<br /> Build relationships on LinkedIn<br /> When you are using the LinkedIn platform, Pam Case who is this week's guest, explains that your focus should be all about relationship building.<br /> <br /> <br /> <br /> <br /> Your Brand Advocate<br /> Pam Case helps bring in leads for companies. Which means, she is filling the sales pipeline. Not through selling though.<br /> <br /> Her clients say "Pam just understands the business. She doesn't sell."<br /> <br /> She is selling without selling. People buy people. Or do they? Pam says people buy people they like.<br /> Online and Offline Relationships<br /> Online - how do you start the conversation? Select people on LinkedIn - your target market and SYNERGY people. These are the people that can introduce you to a sector they know, but aren't competitive with you.<br /> <br /> We recommend you listen to the LinkedIn episode we did with Ian Denny. <a href="http://thenext100days.org/114-ian-denny-how-to-write-a-linkedin-post-that-gets-you-noticed">#114 Ian Denny – How to Write a LinkedIn Post That Gets You Noticed</a><br /> <br /> If you create interesting posts and someone leaves you a comment, be sure to go back and comment on theirs. In real life, you would answer, not just turn away. When someone connects, ask about them, their business and how you can help them. If you see something that is interesting to them, send it to them.<br /> Are you a relentless LinkedIn spammer?<br /> Are you sending an endless set of adverts on LinkedIn? Or sending direct sales messages through the messaging system?<br /> <br /> You might be one of those LinkedIn users who concentrates on writing great posts to get noticed. Whilst that is important, Pam reminds us that there are so many functions on the platform that people are just not using.<br /> <br /> For example:<br /> <br /> You target the same market as others. There is a synergy. If you take the initiative and introduce the other party targeting that sector, then it is a quick, efficient (not requiring a phone call) method of introducing someone, who can help you similarly.<br /> Don't have enough time to do this?<br /> What's interesting about this, is many people will spend a couple of hours each week in networking forums. Plus more time trying to set up leads for their network. You have to have time. LinkedIn is a larger pond.<br /> <br /> Pam recommends that building relationships with people outweighs a strategy of writing good posts. Ask people to engage you.<br /> <br /> It is important to meet people face to face. So, physical networking can work alongside online networking.<br /> How to set up a meeting using online platforms<br /> <a href="http://thenext100days.org/wp-content/uploads/2018/10/Setting-up-a-meeting.mp4">http://thenext100days.org/wp-content/uploads/2018/10/Setting-up-a-meeting.mp4</a><br /> <br /> The most effective posts are the ones where you DON'T talk about your own business.<br /> <br /> Pam wrote a post about her not tanning. 18,000 views later, she received 2 quotation requests.<br /> Are you looking for help?<br /> Pam comes into the business and teach. Or you can organise several businesses together. Pam can organise an event in your area. In 3.5 hours, she packs a lot in.<br /> <br /> Linkedin is a NETWORKING tool. An advertising tool, a database and a search tool.<br /> <br /> Pam also does a Peter Kay impersonation.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2018/10/Pam-Case-Peter-Kay.mp4">http://thenext100days.org/wp-content/uploads/2018/10/Pam-Case-Peter-Kay.mp4</a><br /> <br /> The point is - YOU HAVE TO GO ON ONE OF HER COURSES!<br /> <br /> Ok, the more you perceive a brand to be big, the more we perceive it to be quality. Peter Kay, talks about not having quality brands. However, the quality is not a whole lot different from quality brands. If you can be seen more often,#143 – Scott Carley – How to Fix Broken Teams#143 – Scott Carley – How to Fix Broken Teamshttp://thenext100days.org/?p=2248Fri, 19 Oct 2018 06:30:59 +010050:21falsefullHow to Fix Broken Teams with Scott Carley<br /> Broken teams need fixing. Scott Carley is known as The Change Energiser. That's because, he helps fix broken teams.<br /> <br /> <br /> <br /> <br /> <br /> If Scott comes into your life, he'll change it. It's what his friends noted about him. They helped him re-position himself as The Change Energiser. His business is all about changing broken teams.<br /> <br /> He brings a lot of energy with him. The epithet The Change Energiser has liberated him.<br /> Does Scott have a Special Cape?<br /> <a href="http://thenext100days.org/wp-content/uploads/2018/10/Scott-Carley-Cape.mp4">http://thenext100days.org/wp-content/uploads/2018/10/Scott-Carley-Cape.mp4</a><br /> What does The Change Energiser do?<br /> Scott works with fractured, stalled or broken teams. They have lost their buzz, their mojo. Scott helps them clarify their priorities, to re-energise their broken team work and help them to cast vision.<br /> <br /> He brings in that change energy to those teams or conferences. Where the team's buzz has flatlined.<br /> Why does the buzz go?<br /> Teams get beat up. Sales people getting no after no after no. Its like a team shelf life. Team work has a team shelf life. When it loses its active ingredient, it needs pepping up again.<br /> <br /> Most importantly, this applies to financial advisers, corporate companies. Scott is a Vistage speaker.<br /> What is a Fractured Team?<br /> A great team is energised and looks forward to meetings. A fractured teams doesn't want to show up. Key players dont turn up to meetings. They aren't working well together. Their purpose is divided.<br /> Where do you start to put it right?<br /> Scott recommends holding retreats. They can be all day, half day or quarterly.<br /> <br /> Contact Scott!<br /> <br /> <br /> <br /> Scott mentioned a Houston based company. It was growing like topsy. The COO of the firm called in Scott. They were drowning. How could Scott help? He started by making clear what the top team's roles actually were. They didn't know. Their titles mis-represented what they did.<br /> <br /> Importantly, Scott has the outside voice. Scott can say things from a completely different perspective. That gets their attention.<br /> Are Texans American Yorkshireman?<br /> <a href="http://thenext100days.org/wp-content/uploads/2018/10/Are-Yorkshiremen-Like-Texans.mp4">http://thenext100days.org/wp-content/uploads/2018/10/Are-Yorkshiremen-Like-Texans.mp4</a><br /> <br /> &nbsp;<br /> Where do these retreats take place?<br /> Out of the office. A hotel with conference room. The key is to do something fun the night before. Golf, murder mystery, treats.<br /> <br /> He took some fire fighters in charge of pensions skeet shooting. That's clay pigeon shooting to you and me. Scott was able to set the stage. Doing it afterwards gives a chance for people to ask questions after that day.<br /> <br /> Graham recommends Scott takes his Texas clients to The Dixie Dude Ranch just outside San Antonio.<br /> What types of individuals actually fracture teams?<br /> So, what kinds of people exist in fractured or broken teams?<br /> <br /> Drama Queen Darla - never ask her how she's doing. You'll get an earful.<br /> <br /> Dishonest Dan - if his lips are moving you are NOT getting the full truth.<br /> <br /> Arrogant Arnold - he is so stuck on himself.<br /> <br /> Missing Martha - where is she? she's supposed to be here. What'd she call in sick for today?<br /> <br /> Divisive Dale - he has a way of saying things before you come into the meeting that makes things divisive.<br /> <br /> Debbie Downer - she's got nothing positive to say.<br /> <br /> 2 more that the #MeToo movement that have brought to our attention!<br /> <br /> Miley Cyrus - That would be a distraction. Regardless of what she's wearing, she is a huge distraction. Usually, sexual.<br /> <br /> What does Scott mean? Surely not...#142 Richard Alberg – Raising Investment#142 Richard Alberg – Raising Investmenthttp://thenext100days.org/?p=2238Fri, 12 Oct 2018 07:08:52 +010048:45falsefullRichard Alberg talks about Raising Investment<br /> Raising Investment for Small Businesses<br /> Raising Investment is one of Richard Alberg's special talents. He joined the podcast to explain how small and medium sized businesses should go about raising investment for their businesses.<br /> <br /> <br /> Volume Recruitment<br /> An expert in job boards and recruitment software and technology, Richard has many years of experience in volume recruitment technology. After selling his previous company, he focused his new company on looking at the challenge of recruitment from the job seeker's perspective. Not the employer who is thinking about how to attract talent, but from the individual who is saying I'm the right talent, how do I find the right job for me.<br /> A Serial Entrepreneur<br /> Richard suggested he might be a one-trick pony! He's a serial entrepreneur. Having found something he enjoys doing he has done more than once. He has founded an advertising agency and sold it. Then PSL, a company he founded and sold, and 9 years ago he started MWS Technology. Then 2 years ago started Corndel, an 80 staff business delivering apprenticeship programmes.<br /> <br /> <br /> MWS Technology<br /> This business has evolved from just helping people find the right roles for themselves. The first idea was how do you provide high volume assistance to job seekers? On the basis that when you do anything through human beings, it is inherently expensive, because people's time costs. It doesn't scale very well. That's because the moment you get increased demand you need more individuals with the skills to provide the service. And those skills are not always available. It is also hard to maintain quality.<br /> <br /> <a href="https://www.mwstechnology.com"></a><br /> A Nerdy Technology Perspective - a Tri-Partite Relationship<br /> When you get it right, technology helps you to scale projects brilliantly, Richard says.<br /> <br /> They started with the aim of helping unemployed people in 2009. Unemployment was high and growing. MWS supported organisations delivering programmes to help the unemployed find new roles.<br /> <br /> They had a try-partite relationship. Someone delivering the service. Another party receiving the service and someone funding the service. Namely the Department of Work and Pensions, DWP. Unemployment is lower. However, vocational training is growing. It has a try-partite relationship too. That fact placed MWS in a good position to serve vocational training with their software too.<br /> Apprenticeships<br /> They support apprenticeships. There is a different focus between apprentices and students. The former thinks of themselves as employees. The training helps all sorts of training. Training providers use MWS technologies to manage their respective training and vocational programmes.<br /> <br /> Training providers might be colleges, universities. Their technology changes the conventional delivery of training. Distance learning. Their customers are Government funded. Therefore they are subject to compliance and managed efficiently at scale.<br /> <br /> It is very hard to do well. Technology helps enormously the process of vocational training. Technology doesn't forget stuff in the same way as human beings do.<br /> Raising Funds<br /> With all 3 of Richard's recent businesses, raising investment has been a major part of his success. All have had VC (venture capital) money.<br /> <br /> So, what are the benefits and downsides of venture capital as a means of raising investment?<br /> Why Venture Capital?<br /> <a href="http://thenext100days.org/wp-content/uploads/2018/10/Venture-Capital-Decision.mp4">http://thenext100days.org/wp-content/uploads/2018/10/Venture-Capital-Decision.mp4</a><br /> <br /> You are saying I'm ambitious, but after VC money, you have responsibilities to these investors.<br /> Other Benefits<br /> When you are a confident entrepreneur,#141 Ronan Leonard – Masterminds#141 Ronan Leonard – Mastermindshttp://thenext100days.org/?p=2204Fri, 05 Oct 2018 06:30:15 +010043:05falsefullMasterminds with Ronan Leonard <br /> Use Masterminds to Improve your Productivity and Accountability<br /> <br /> <br /> <br /> <br /> &nbsp;<br /> <br /> Although Ronan lives in Australia, he was born in <a href="https://en.wikipedia.org/wiki/Hitchin">Hitchin</a> in Hertfordshire, England. He still supports England when playing Test Cricket in Australia, but you couldn't put a fag paper between his accent and that of a naturalised Aussie.<br /> What are Masterminds?<br /> The most popular definition comes from Napoleon Hill's book <a href="https://www.amazon.co.uk/Think-Grow-Rich-Napoleon-Hill/dp/0091900212">Think and Grow Rich</a>. Hill said 'when two or minds come together they create this third super mind.' This mastermind is always better than the collective thoughts of two people.<br /> <br /> Ronan told us that the Impressionist Movement came about through masterminds. They would sit and discuss painting in Parisian coffee shops. They collectively forged a new way forward for artistic painting.<br /> <br /> <br /> <br /> &nbsp;<br /> A Programme for Masterminds<br /> Ronan has developed a programme for to help small business owners get involved.<br /> <br /> Check out his website - click on the image.<br /> <br /> <br /> <br /> He connects small business owners into a mastermind. There they hep each other with advice and goal setting. Effectively the masterminds are crowd-sourcing everybody's intellectual property and experience. So rather than saying this is what you must do, everybody has an opinion.<br /> <br /> If you were struggling with internet marketing and SEO, you could pick and choose from the experience and insights of others in a supportive environment. No one-guru on the the hill.<br /> <br /> He also teaches subject matter experts to become their own mastermind hosts themselves. A lot of people are in a niche and don't know how to show other people what to do.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2018/09/Ronan-Leonard-Masterminds-vid1.mp4">http://thenext100days.org/wp-content/uploads/2018/09/Ronan-Leonard-Masterminds-vid1.mp4</a><br /> <br /> Ronan helps people teach to their particular niche market.<br /> Danger: Blind Leading the Blind?<br /> Because it is peer lead, effort is made to match people in the mastermind. It is about different perspectives. It combines discussion on mindset and productivity too.<br /> <br /> Holding each other accountable is powerful. Who keeps the small business owner accountable?<br /> <br /> Are you being a busy fool? Are you spending time on things that are neither important nor urgent? Ultimately, committing to an action weekly is a valuable resource.<br /> What do they look like?<br /> They tend to be quite diverse. Copywriter, Graphic designer, Safety harnesses, others are industry specific?<br /> <br /> How does Ronan make money from this?<br /> <br /> He curates and facilitate the groups. There is a framework around the groups. It is not particularly new.<br /> <br /> The framework builds a muscle.<br /> <br /> It is only when you get into the groups. Then people open up. It is a space to have a deeper level connection. It is the only sounding board to have a real conversation about their business. Someone to listen to your problems.<br /> How do you get people comfortable enough to open up?<br /> It takes a few weeks of sharing and being vulnerable. They try and attract people to give.<br /> <br /> They help build up trust quickly. Talking off line.<br /> <br /> Ronan builds into a platform 5 minutes of wins, goals, what are you grateful for. Also sessions where you just talk. No interruptions. Space to<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2018/09/Ronan-Leonard-Masterminds-vid2.mp4">http://thenext100days.org/wp-content/uploads/2018/09/Ronan-Leonard-Masterminds-vid2.mp4</a><br /> <br /> &nbsp;<br /> <br /> Ever watched people talk in a cafe?#140 – Workout With Jay Kali#140 – Workout With Jay Kalihttp://thenext100days.org/?p=2172Fri, 28 Sep 2018 06:30:51 +010046:55falsefullWorkout With Smart Training<br /> Workout with Jay Kali<br /> Do you workout? Jay Kali is your man. Especially, if you are female. He has an awesome tale to tell.<br /> <br /> <br /> <br /> <br /> The Early Years<br /> Jay worked in a federal prisons for about 5 years. He reflected. And decided he didn't want to babysit men who weren't able to handle themselves in society.<br /> <br /> Where could he go? He turned up in Cancun.<br /> <br /> The first prison he worked at was Springfield, Missouri. Followed by Montgomery, Alabama. They were not only a long way apart, but they also had different facilities. Springfield was an administrative unit. Which meant they had every single custody level, from people ready to leave tomorrow to other mentally unfit to be in society.<br /> <br /> He had a soft landing in Cancun, thanks to his father who had retired down there. Jay has been in Cancun for 6 years and was married 3 years back.<br /> Workout Business<br /> Jay tried his hand at a scuba diving business. It didn't work out. So, he turned his hand to a workout business, so to speak!<br /> <br /> So, was his wife a client? Hear Jay's answer:<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2018/09/Was-Jay-Kalis-Wife-a-Client-First.mp4">http://thenext100days.org/wp-content/uploads/2018/09/Was-Jay-Kalis-Wife-a-Client-First.mp4</a><br /> <br /> His training went well. She kept getting a better body...<br /> <br /> When he looked around Cancun, he couldn't find a style of gym that he wanted to exercise in. They were mostly about pumping iron.<br /> <br /> He opened up the first of its kind fitness facility. A hybrid. His business was in the black in month one. A second facility opens 9 months later? A bit like cross-fit. a functional intense fitness facility.<br /> <br /> He has been welcomed by his Spanish family. "One of the most joyous things of my life".<br /> The Fitness Business was a Rapid Success<br /> He pushed thousands of people through his business. It was very profitable.<br /> <br /> He had to attract local people. He was downtown. So it was indigenous. But this was a problem. IT WASN'T AS AFFLUENT AS OTHER MARKETS.<br /> <br /> A big lesson. Lots of clients. Paying pretty well, but low income per client.<br /> <br /> His business partners were too comfortable where they were. He wasn't.<br /> How can you find Jay?<br /> <a href="https://kalicoaching.com"></a><br /> How was the online business going to help him?<br /> It is counter-intuitive? Often you realise you cannot talk to many people. Online, he was just another guy.<br /> <br /> * competing against YouTube<br /> * free videos<br /> <br /> How did Jay stand out?<br /> <a href="http://thenext100days.org/wp-content/uploads/2018/09/How-did-Jay-Stand-out-online.mp4">http://thenext100days.org/wp-content/uploads/2018/09/How-did-Jay-Stand-out-online.mp4</a><br /> <br /> Being around. Top of mind. Same message. Congruent. True.<br /> <br /> He now does not have any Hispanics on his client roster. His clients come from the US, UK, Italy, and Australia.<br /> <br /> Before he engages a client, he makes sure they are a good fit. He doesn't work with everybody.<br /> <br /> There is a big difference when Jay coaches you in person. He can get a little bit more intense. Online, you learn a totally different way to interact. Otherwise the person will drop the call. Session over.<br /> How does Jay Interact Online?<br /> <a href="http://thenext100days.org/wp-content/uploads/2018/09/Interacting-Online.mp4">http://thenext100days.org/wp-content/uploads/2018/09/Interacting-Online.mp4</a><br /> <br /> Where do his clients workout?<br /> <br /> Often clients don't want to go to a gym. He figures what they CAN do? What do you enjoy doing? Whatever it is let's make that happen so we can get you the results you desire.<br /> <br /> It's not really a workout. When you do have the accountability of a coach,#139 Nina Szewczak – A Bulletproof Mindset#139 Nina Szewczak – A Bulletproof Mindsethttp://thenext100days.org/?p=2143Fri, 21 Sep 2018 06:30:03 +010045:27falsefullMindset by Nina Szewczak<br /> Mindset, How to Improve it and Your Results in The Next 100 Days<br /> <br /> <br /> The Next 100 Days is a perfect way for Nina to discuss mindset to her business coaching clients. She is a business coach from Poole in Dorset. But originally, she was born in Poland.<br /> <br /> Note: When we released this podcast there is pretty much 100 days until the end of 2018.<br /> <br /> <a href="https://www.facebook.com/goaldiggersbynina/"></a><br /> <br /> &nbsp;<br /> How to Pronounce "Szewczak"<br /> Graham found it less than easy at first to master the right pronunciation of Nina's surname "Szewczak". Think Chef Chack.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2018/09/How-to-Pronounce-Szewczak.mp4">http://thenext100days.org/wp-content/uploads/2018/09/How-to-Pronounce-Szewczak.mp4</a><br /> <br /> Easy for you to say!<br /> The Early Years<br /> Nina left Poland 14 years ago. She took a 24-hour bus to London. In Poland, Nina gave up studying Environmental Protection Engineering, because it wasn't where her passion was. Instead, she hopped on a bus, with the intention of taking up law. It was the absence of money and connections, which put paid to that dream too.<br /> <br /> The one thing Nina did need was to be able to speak English. Her intention was to stay for a few months, but it's been 14 years to date. Her English is probably better than her Polish she claims.<br /> <br /> She remains eternally grateful to KFC who gave her a job. Nina couple this with afternoon English lessons and finished her KFC shifts at 2am. Another English mastery technique was watching films and putting subtitles on. She also bought a 500 page book and translated every word. Determination, that!<br /> Nina Loves Learning<br /> She progressed to be a manager with a different company. She pitched in at LEVEL 5, Diploma level. Deep end studying. Afterwards, Nina completed level 7 and Chartered Manager. Currently, Nina is studying Level 7 HR with CIPD.<br /> <br /> A qualification treadmill. A learning mindset. All done to provide awareness that what she does day to day is right.<br /> <br /> She has been working for a Cosmetics company for 13 years. As Nina progressed, she discovered a passion for leadership, management and developing people.<br /> A Mentoring Mindset<br /> <a href="http://thenext100days.org/wp-content/uploads/2018/09/Mentoring-Nina.mp4">http://thenext100days.org/wp-content/uploads/2018/09/Mentoring-Nina.mp4</a><br /> <br /> Nina finds it easy to connect to others. She is talkative. That includes being interested and curious about others. Combine all that with getting passionate about things and you can see the formula Nina has for attracting.<br /> Business Coach and Strategist<br /> Goal Diggers By Nina Szewczak. This is Nina's business. She helps female entrepreneurs to realise their business goals through leadership and mindset coaching and mentoring.<br /> <br /> Her focus is on teaching practical tools, that can be applied in business situations. Theory is lovely, but she prefers to put things into practice.<br /> <br /> Not Gold Diggers, instead Goal Diggers. Helping people achieve goals. Her target market tends to be 25-40 year old females.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2018/09/Her-Clients-Nina.mp4">http://thenext100days.org/wp-content/uploads/2018/09/Her-Clients-Nina.mp4</a><br /> <br /> As much as anything, Nina helps her clients to be clear minded about next step decisions. Mindset is pivotal to her value.<br /> Nina helps people get clear on things<br /> She explains that the internet is a massive source of information for business entrepreneurs. But, it's also overwhelming. Nina helps by assessing the progress her clients have made. Then, she looks for the gaps. She removes the noise to help focus on pain-points and break things down to a step by step process.<br /> <br /> #138 Destiny Hagest – Copy That Captivates#138 Destiny Hagest – Copy That Captivateshttp://thenext100days.org/?p=2087Fri, 14 Sep 2018 08:54:12 +010045:13falsefullCopy That Captivates with Destiny Hagest<br /> Destiny's strap-line is Copy That Captivates. Good choice. We found her to be exactly that, captivating.<br /> <br /> <br /> <br /> <br /> <br /> &nbsp;<br /> <br /> Here is Destiny's home page:<br /> <br /> <a href="http://destinyhagest.com"></a><br /> <br /> Destiny's mom, when pregnant with Destiny, always thought that her daughter was going to get to places. She named her child Destiny. A bit corny? No, it is endearing and a great story. It seems Destiny is living the ambition her mother had for her.<br /> <br /> Destiny. No pressure!<br /> Destiny started early<br /> Not only did we record the episode when it had barely gone 6am where Destiny was (Washington State), but her career in copywriting also started early too.<br /> <br /> Copy that captivates may not have been her strap line at school, but Destiny learned early that she had a major passion for copy.<br /> <br /> She has never been much for maths, but writing she can do. She has a good read on people. Writing copy has always come very easily to Destiny.<br /> Copy That Captivates - how to get people to move.<br /> <a href="http://thenext100days.org/wp-content/uploads/2018/09/Copy-That-Captivates.mp4">http://thenext100days.org/wp-content/uploads/2018/09/Copy-That-Captivates.mp4</a><br /> <br /> Destiny believes firmly that copy is not just an email or blog. They are words that string together elicit a response. An action. So that might be you pick up the phone, buy something, click through to a website, to subscribe, to follow - to do something.<br /> <br /> That response is very specific.<br /> <br /> Your success is based on whether they do what you are asking them to do. This is direct response marketing.<br /> Use Psychology to Persuade<br /> If you ask someone outright to do something, they are not very likely to say yes.<br /> <br /> Destiny thinks she is a better copywriter because she has raised kids. Copy must help people to be more likely to take action.<br /> Conversion Copywriting<br /> Destiny works in conversion copywriting.<br /> <br /> Advertising, brochures, packaging. Mainly email marketing.<br /> <br /> Destiny refers to both sides of the brain - left (numbers, analysis) and right side (creative). For most people it is difficult to use both at the same time. Successful copy that captivates comes from getting enthusiastic about the data available on the product and write ingenious copy. Then you are gold!<br /> <br /> What sets Destiny apart is being able to watch the data and she loves to write.<br /> About Page<br /> Destiny says 90% of Millennials will actively choose companies to purchase from who are making the world a better place. Is that angle in YOUR About Page?<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2018/09/Destiny-About-Page.mp4">http://thenext100days.org/wp-content/uploads/2018/09/Destiny-About-Page.mp4</a><br /> <br /> &nbsp;<br /> <br /> Add your defining brand morals, your personality and make it fun to read.<br /> <br /> Destiny Hagest, Copy That Captivates<br /> Story telling - you either do or don't do it.<br /> <br /> Mention your charitable work?<br /> <br /> It must be more about what the company is doing and less about what the founders are doing. That said, there is a lot of YOU in your company. When you think about the things that make you an ethical company, even if it is how you source your materials, charitable donations, it is about showing you are about more than the profits.<br /> Product Descriptions<br /> Start with the basics. What does your product do, which problems does it solve.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2018/09/Destiny-Product-Descriptions.mp4">http://thenext100days.org/wp-content/uploads/2018/09/Destiny-Product-Descriptions.mp4</a><br /> <br /> Destiny recommends keyword research for copy.#137 Tom Jackobs – The Impact Pilot#137 Tom Jackobs – The Impact Pilothttp://thenext100days.org/?p=2126Fri, 07 Sep 2018 06:30:22 +010051:20falsefullThe Impact Pilot<br /> The Impact Pilot, Tom Jackobs Helps Clients Sell More Through Storytelling<br /> <br /> <br /> Tom Jackobs refers to himself as The Impact Pilot, because through storytelling he creates impact for the clients he works with.<br /> <br /> <a href="http://tomjackobs.com"></a><br /> <br /> Tom hails from Iowa and Illinois but now lives in Houston, Texas.<br /> Direct Mail Kick Started His Business<br /> He creates impact for his clients through the way they tell their story about their businesses. It started 30 years ago. He was 16 years old and had a music business. This business served weddings and bar mitzvahs. He used direct mail to get his clients. Tom looked through the announcements in the paper. Check out their home addresses in the phone book and write to them. Easy, eh?<br /> <br /> He'd send a demo. A mixed-tape of the string quartet. He'd ask, "Do you want a string quartet or DJ or both?" Brides to be lined up. He booked 3 weekends a month. Still in high school.<br /> <br /> Believe it or not, The Impact Pilot is an introvert. So he didn't like to make phone calls. Instead he sent LUMPY mail (it had a cassette in it). Powerful reason to open the letter. Pinpoint targeted too.<br /> The Impact Pilot had a degree in theatre management<br /> At College, Tom earned a degree in theatre management. From De Paul University in Chicago.<br /> <br /> He got a job. In Oil and Gas. During that time he got overweight. 40 pounds overweight. In the US, that's slim of course.<br /> <br /> Tom was warned by his doctor. They were worried about his health-markers - high blood pressure, family history of heart disease for instance. So, Tom learned how to work-out and eat right. Then, he started teaching what he learned. Certified himself as a personal trainer and later opened a fitness centre by using his pension money (his 401k).<br /> <br /> 6 months later, this theatre management graduate had a failing business on his hands. He just did not know how to run a small business.<br /> How Did Tom Feel When He Realised He Was Going Under?<br /> Tom explains the run up to the hardest phone call of his life.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2018/09/Tom-Jackobs-Hardest-Phone-Call.mp4">http://thenext100days.org/wp-content/uploads/2018/09/Tom-Jackobs-Hardest-Phone-Call.mp4</a><br /> <br /> The phone call was to his Dad. He needed $10,000. His Dad came through, but at a price. Tom needed to put up his house as collateral and had to re-pay the loan at 12%.<br /> <br /> It was a lesson in life. A hard lesson.<br /> <br /> The Impact Pilot discovered he needed help. He found help. Discovered sales storytelling. He went from $100k to $500k turnover. He built the business and helped other entrepreneurs in fitness.<br /> Tom found a business coach<br /> He made the connection that he could advise others. As part of the work he did with the business coach, he travelled the world selling the programme. To other coaches. He sold $4m of product.<br /> <br /> He sold his fitness business. Now he's a free member of his own gym.<br /> The Impact Pilot as Consultant<br /> Selling the coaching programme and tapping into his degree in theatre, it was all about telling stories with the point to sell the programme.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2018/09/Storyselling-coach.mp4">http://thenext100days.org/wp-content/uploads/2018/09/Storyselling-coach.mp4</a><br /> <br /> The workshops he put on were a training ground for him. He used stories to SELL THE PROGRAMME.<br /> <br /> It is a process. Anyone can do this?<br /> <br /> So, he has been putting together insights into how to put together stories that sell.<br /> <br /> * to grab the audiences attention<br /> * keep them listening to you<br /> * especially now that we have so much distraction (people on their phones for example)<br /> <br /> #136 A Calmer You with Jordan Sands#136 A Calmer You with Jordan Sandshttp://thenext100days.org/?p=2033Sat, 01 Sep 2018 07:00:48 +010043:47falsefullA Calmer You with Jordan Sands<br /> Jordan helps deliver a calmer you. He hails from Reading, moved to Liverpool and now lives in Blackburn.<br /> <br /> <br /> <br /> Social anthropology is the study of human kind, how we evolved and how we come to be where we are now. How can this help business owners. He was a mental health worker and now is an NLP practitioner.<br /> <br /> <br /> <br /> &nbsp;<br /> What's Social Anthropology got to do with business?<br /> Become a calmer you by living for the moment. Don't live with regrets. If you are more aware of where we came from and our humble beginnings it makes it easier to put your concerns into context. By being aware it makes you more likely to become a calmer you. He helps people by walking around outside. Have you noticed that when you are in the great outdoors, you are generally more relaxed and can see things more clearly?<br /> Jordan Sands was a Mental Health Worker<br /> When he left mental health nursing, he wanted to use the skills he had acquired. He became a coach and studied social anthropology. It became obvious to him there was a link. The more he talked about their issues, reminding his subjects how special it is to be alive at this moment in TIME AND SPACE, he found that it lead to a calmer you.<br /> <br /> His subjects wellbeing improved. This sparked something in Jordan. With so many links in both subjects, he started to combine the two.<br /> <br /> He uses the phrase "this moment in time and space".<br /> <br /> Why? When you look at old the Earth is and the average lifespan, it is a tiny dot. A small speck of sand. This allows people to be reminded of the fleeting period we are all on Earth. Their issues are trivial relative to that.<br /> <br /> DON"T REGRET STUFF!<br /> <br /> People see the point. Say yes more, tell people you love them more. Be a calmer you.<br /> Neuro Linguistic Programming<br /> Neuro Linguistic Programming helps someone to be empowered to make changes in their lives. Like a tool-box. Anthropology is context and NLP is day to day tools to help them improve their mindset.<br /> <br /> Maybe its the way they handle stress. Prioritising. Grounding. You tailor the tools to individual people. Jordan takes time to get to know the individual prior to helping them with NLP.<br /> Does it Help?<br /> Yes. There is lots of evidence it works. Jordan takes people out for walks for 4 sessions and this tends to break the back of their issues.<br /> A walking talking session. <br /> The first thing is all about gaining trust. Jordan has noticed that his clients sometimes don't share their real problems until the 3rd or 4th session. The NLP is introduced gently. Its about 2 human beings helping each other.<br /> <br /> He has clients all over the country. With several people he does go outside. Ribble Valley, Crosby, Fylde, and the great county of Yorkshire.<br /> <br /> How long is the walk? Normally, two hours. If he travels to Scotland, it might be a 4 hour session.<br /> Is Kevin a Neanderthal?<br /> <a href="http://thenext100days.org/wp-content/uploads/2018/08/Kevin-the-Neanderthal.mp4">http://thenext100days.org/wp-content/uploads/2018/08/Kevin-the-Neanderthal.mp4</a><br /> <br /> &nbsp;<br /> Which Colours Do Our Eyes See More Of?<br /> Have we got a calmer you, yet?<br /> <br /> We belong outside. Listen to this - our eyes see more of the blue, browny/red and green spectrums than any other colour. These colours send your brain positive messages that releases endorphins. These reduce your blood pressure. They give clarity to the way you think. Take away stress and anxiety and produce a calmer you.<br /> <br /> The moment that you step outside all this happens naturally. You belong outside.<br /> <br /> Next time you are in a Dentist, Doctor or School, you may notice they've picked up on this knowledge. Their walls have started to turn green and blue and browny/red.<br /> #135 Whitney Cole – Content Marketing#135 Whitney Cole – Content Marketinghttp://thenext100days.org/?p=2053Fri, 24 Aug 2018 06:30:52 +010044:47falsefullContent Marketing with Whitney Cole<br /> Content Marketing is the subject of this podcast. We came across the amazing Whitney Cole from Milwaukee, WI. She is known as the MISSION MAVEN!<br /> <br /> <br /> <br /> On day 3 of her life, born with a narrowing of the Aorta Valve (<a href="https://www.heart.org/en/health-topics/heart-valve-problems-and-disease/heart-valve-problems-and-causes/problem-aortic-valve-stenosis">aortic stenosis</a>), she had her first of several operations. Fortunately, a vigilant Doctor discovered the faulty valve prior to Whitney's parents taking her home from the hospital.<br /> <br /> Whitney is now married with two children.<br /> <br /> <br /> <br /> Find out more about Whitney on her website: <a href="https://www.themissionmaven.com">https://www.themissionmaven.com</a><br /> <br /> <a href="https://www.themissionmaven.com"></a><br /> Whitney lives in Milwaukee<br /> Milwaukee is known for its cheese and beer.<br /> <br /> &nbsp;<br /> Whitney is the Mission Maven<br /> Whitney provides content marketing to mission driven companies. Because of her history with heart disease, she focuses on health tech. There is so much life-saving technology. Especially now.<br /> <br /> However, health tech companies have problems getting their message out to the people they should be serving.<br /> <br /> It's about mass user adoption.<br /> <br /> If the heath tech companies don't get the customers they need to serve, people die. So it is important then.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2018/08/The-Power-to-Save-Lives.mp4">http://thenext100days.org/wp-content/uploads/2018/08/The-Power-to-Save-Lives.mp4</a><br /> <br /> &nbsp;<br /> Why Content Marketing is Important for Health Tech Companies<br /> Often in the technology space, company founders have problems talking on 'our' level!<br /> <br /> Most people aren't tech gurus. These founders are brilliant people, with amazing ideas. Whitney helps them turn those ideas into simple approachable language.<br /> <br /> Maven is someone who is an expert and makes things simple. The content marketing task is taking their missions and making them easily readable and viewable by the average person.<br /> These Health Tech Companies OWE it to Their Market to Communicate Their Technology<br /> Not surprisingly, this is Whitney's focus.<br /> <br /> One of her clients made a wearable. For heart disease. If their message didn't get out, people with heart disease could potentially die without the tech. The wearable catches cardiac events.<br /> "They do owe it to their consumers. The problem is most people don't know about them"<br /> Whitney Cole, the Mission Maven<br /> &nbsp;<br /> The Process of Transformation<br /> Often, these health companies think they know who their customer is. They may even have a content marketing strategy. One client were working so hard creating lots of content. The problem was that it wasn't getting them the user adoption that they needed. The minute they stopped spending money on content marketing, their user adoption plummeted.<br /> <br /> So, they are working hard. They are trying content.<br /> <br /> But, they aren't seeing results from it. What Whitney does is go in at this stage.<br /> Content Marketing Strategy<br /> She helps them hone in on that customer avatar. even if you know you user demographics - 59% female, all living in NYC, etc. This DOESN'T mean you know them. A lot of times Whitney creates the customer avatar from real life people.<br /> <br /> The content marketing strategy is all about directing content directly to these defined consumers. The impact is that the consumer thinks this company knows me better than I know myself.<br /> <br /> Instead of creating oh-hum customers, it helps them create passionate advocates for the technology.<br /> Mobile Health Tech<br /> Often mobile is direct to consumer.#134 Accounting with Chris Dodd#134 Accounting with Chris Doddhttp://thenext100days.org/?p=2069Fri, 17 Aug 2018 08:00:24 +010054:17falsefullAccounting with Chris Dodd<br /> Accounting is changing. Chris Dodd from Pentins joins The Next 100 Days Podcast to explain how. Chris is from Canterbury in Kent.<br /> <br /> <br /> <br /> <br /> <br /> Kevin mentioned the boring accountants sketch by John Cleese of Monty Python.<br /> Pentins<br /> Chris Dodd works for Pentins.<br /> <br /> <a href="http://pentins.co.uk"></a><br /> <br /> Chris is on his second stint with accounting firm Pentins. He originally joined in 2003. Later he went on his own. Realised there were more technically gifted accountants than him out there. So re-joined in a business development capacity. Unusually, he blends accountancy and marketing knowledge.<br /> <br /> He enjoys building business. He is a lot happier, sticking to the stuff he is good at.<br /> The ACHIEVE Programme<br /> Pentins resell Xero. The Achieve programme is about sustainable businesses. It is about where you want to get to and how you'll get there.<br /> <br /> It is a structured programme. Businesses fail regularly, especially in their first five years. Pentins work with renewable energy and health and wellbeing businesses. And all in between. They help businesses with proactive accounting advice.<br /> <br /> They want to inspire entrepreneurs to reach the goals they originally set out to achieve with accounting led strategies.<br /> ASSESS<br /> They undertake a detailed assessment of a client's business. It is akin to a personality profile. They assess whether the client is of an entrepreneurial mindset. Or simply a job-preneur.<br /> CASH FLOW<br /> Has the client got adequate cash flow? They leverage EIS, SEIS and maintain good relations with local banks.<br /> HMRC &amp; COMPLIANCE<br /> Behind the frilly business development stuff you have to be compliant. All the traditional things that a business owner needs to do. This element is core to their accounting offer of course.<br /> <br /> Xero is helping stimulate a shift to advisory work. They need to overview returns.<br /> <br /> Pentins are Gold Champions, Certified Advisers for <a href="https://www.xero.com/uk/">Xero</a>. They pick up clients because of that.<br /> INSIGHT<br /> They use Xero as a core. There are loads of applications. A whole ecosystem of applications. This enables Pentins to give real insight. One of those applications is FLOAT, <a href="http://thenext100days.org/72-float-cash-forecasting-made-easy-colin-hewitt">listen to our episode on Float</a> with Colin Hewitt.<br /> ENHANCEMENTS<br /> It is great to be able to measure your accounting performance, but if you don't act on it, then the information is pointless. They look at a whole spectrum of things that arise out of the insight, such as marketing.<br /> VALUATION<br /> When the client comes on board, they look at the value of their business. Then, what potentially their business could be worth. This might be trying to get the business owner out of the trenches so he can focus on the business. Part of their role is to look at systems, policies and procedures that would enhance a business. They use <a href="https://www.infusionsoft.com">Infusionsoft</a>.<br /> <br /> They advise you to implement systems now as though you are a big business. It is very hard once you get big, to suddenly start implement systems. Are your systems fit for your growth purpose?<br /> <br /> Call centre like system, Kevin mentioned was <a href="https://www.zendesk.com">Zendesk</a>.<br /> <br /> Pentins can help you free up your behaviours you created for yourself as a business owner. This refers to non-value adding processes - <a href="http://thenext100days.org/133-the-7-wastes-with-kevin-appleby-graham-arrowsmith">listen to our 7 Wastes episode</a>.<br /> EXIT<br /> Ideally, clients will go A to V, and once to the final E. Sale to a competitor, closing the business.<br /> Summary of ACHIEVE<br /> Every new client would start with A.#133 The 7 Wastes with Kevin Appleby & Graham Arrowsmith#133 The 7 Wastes with Kevin Appleby & Graham Arrowsmithhttp://thenext100days.org/?p=2023Sat, 11 Aug 2018 16:01:46 +010043:41falsefullThe 7 Wastes<br /> In our series on the 7 levers, we unearth the 7 wastes, which your business probably needs to address. The seventh lever is all about your profit margin and keeping costs in check. This podcast highlights the wastes we find and how you can overcome them to drive a healthier profit.<br /> <br /> <br /> <br /> Our inspiration for the 7 Levers comes from Pete Williams. He recently released Cadence, his very readable book about the 7 levers.<br /> <br /> <br /> <br /> You can buy this book here: <a href="https://amzn.to/2B8x6JI">Cadence by Pete Williams</a><br /> <br /> It is a story about the 7 levers. Kevin read it in about a day.<br /> <br /> We reprise the 7 Levers<br /> <br /> * Suspects - these people have got a feint sniff of your business.<br /> * Prospects - opt-ins, those people who have taken a step beyond looking.<br /> * Conversions - the % of prospects who spend money.<br /> * Items per sale - average number of items purchased by each customer.<br /> * Average item value - divide the total value of items sold by total number of items sold.<br /> * Transaction per customer - repeat purchases.<br /> * Profit margin - average profit margin, get your cost of sale down.<br /> <br /> We interviewed Pete about the 7 levers and the Cadence book back in <a href="http://thenext100days.org/110-pete-williams-7-levers-business">episode 110</a><br /> <br /> <br /> <br /> &nbsp;<br /> Lean - The 7 Wastes<br /> Get better deals from suppliers is one way - have a <a href="http://thenext100days.org/127-joanne-summers-adding-purchasing-expertise-to-your-business">listen to our podcast with Jo Summers</a>, an expert buyer. The other way is to look for the wastes in your business. Can you spot a 10% improvement across the whole area of costs.<br /> <br /> Kevin teaches Lean and the 7 wastes as part of his 4 day <a href="https://www.iaseminars.com/courses/13229_budgeting-and-cost-control-for-managers-4-days">Budgeting and Cost Control course</a> he runs in conjunction with IASeminars.<br /> <br /> * Overproduction - do you make or buy in more than you need. Do you get locked into minimum orders, or in advance or for a longer period? Are these examples of wastes? Do you make it yourself? Outsourcing? Are you outsourcing too much? Should you be doing more of the tasks yourself? You have to consider the value of your own time.<br /> * Waiting Time, time in queues. Have you got bottlenecks in processes? Who is keeping you waiting? Is red-tape getting in the way?<br /> * Transportation - moving product around. If you are moving product it represents another of the seven wastes. A services example is about spending time on the train visiting people.  How much non-productive time have you had this week?<br /> * Non value adding processes - all the things that your client appreciates and pays for is value adding. What falls outside that are non-value adding processes. Do you do everything yourself? Should you as a business owner design your own website?<br /> * Inventory - Ties up cash and space. Do you need a warehouse full of raw materials. Just in time may be affected by Brexit.<br /> * Motion - is everything in the most convenient place? Is your stock and materials in the right place? How long does it take you to find stuff?<br /> * Cost of quality - the cost of scrap, re-work and poor quality. Kevin mentioned Phillip Crosby, who helped develop <a href="https://youtu.be/RznQBpqi4dg">Total Quality Management, here he is in a video</a>.<br /> <br /> &nbsp;<br /> Summary<br /> <a href="http://thenext100days.org/wp-content/uploads/2018/08/The-7-Wastes.mp4">http://thenext100days.org/wp-content/uploads/2018/08/The-7-Wastes.mp4</a><br /> <br /> &nbsp;<br /> <br /> If you would like to explore how to make the 7 levers work for your business contact <a href="http://www.applebyconsulting.co.uk">Kevin Appleby</a> or <a href="https://www.finelyfettled.co.#132 Positive Mental Attitude with Emma Preston#132 Positive Mental Attitude with Emma Prestonhttp://thenext100days.org/?p=2011Fri, 03 Aug 2018 14:50:00 +010045:09falsefullEmma Preston joins the next 100 days podcast to talk about developing a success mindset. Emma currently works in retail, but is developing a business in events management. Her current goal is to stage a convention in 2019, 'The Inner Self' Journey 2019; A coming together of all things dedicated to the growth &amp; enrichment of Life. A positive mental attitude is key to what she is planning.<br /> <br /> <br /> <br /> Emma is transgender and her ambitions include becoming a leading voice for the transgender community. Emma has gone through a substantial transformation and we find that the change is much more than just gender, it is her whole approach to life.<br /> <br /> Positive Mental Attitude with Emma Preston<br /> What is positive mental attitude?<br /> Positive mental attitude, all about having faith and trust, not just in yourself but the people around you. Understanding limitations and working out how to overcome them by tapping into the wealth of skill and talent around you. If you tell yourself something can't be done you self sabotage yourself before you start, so always approach your goals with an attitude that they can be achieved. Emma describes herself as always being a glass half full person, but recognises times when it was half empty. Since her transition she says her glass has been overflowing.<br /> Emma's positive mental attitude and her own personal transition<br /> Emma refers to her period before transition as "the dark side". She recognises her former self as being a procrastinator, someone with loads of ideas, but taking no action to take them forward. Since transition she is grasping everything in life with both hands.<br /> <br /> Emma heard about LinkedIn Local, She acted and set one up, she is now working on a second group. This has simply come about through positive mental attitude.<br /> <br /> Mind body and soul convention - planning the best one theres ever been, in 4 weeks since the idea she has already had conversations with key people that are beginning to turn the idea into reality.<br /> <br /> Emma is working to become the most visible transgender person in Britain without actually shouting about it. She wants to be recognised for who she is without playing "the transgender card"<br /> <br /> You can have anything you want in life provided you help enough other people get what they want - Zig Zigler.<br /> What do others say about Emma Preston?<br /> Ian Denney, our guest back in <a href="http://thenext100days.org/114-ian-denny-how-to-write-a-linkedin-post-that-gets-you-noticed">episode 114</a> says of Emma<br /> "Emma Preston is a regular source of inspiration and knowledge. She has that rare ability to capture the attention of her audience and the enthrall, entertain and teach them. Emma has the ability to make the complex simple. She is passionate, generating an excitement and anticipation so you are sat in the edge of your seat because you can't wait to hear what comes next. I would certainly cancel anything else in my diary to hear her speak."<br /> <br /> The Inner Self Journey 2019<br /> Emma is planning to hold the convention at the Liverpool Echo Arena. She is targeting 1000 delegates to make the convention work and is surrounding herself with great people to help make it happen. Emma has a clear vision for the event, and can already visualise much of it in her own mind. The event will bring together mind, body and spirit, and explore how these three elements interact with each other. There will be amazing speakers.<br /> <br /> This is only step one on a journey, this is about creating a brand and a movement. Emma wants further events, to take it to other cities, she has a goal to reach by age 60. This goal will only be achieved by asking for help when necessary and not being afraid of getting it wrong. Emma firmly believes in the law of attraction, and that like minded people will migrate together<br /> <br /> As she prepares the event,#131 Solutions Focussed Practice with Andrew Gibson#131 Solutions Focussed Practice with Andrew Gibsonhttp://thenext100days.org/?p=2000Fri, 27 Jul 2018 13:43:37 +010045:32falsefullAndrew Gibson joins us on The Next 100 Days Podcast to talk about business coaching using solutions focussed practice. He is an Aberdonian who has been in Yorkshire for 20 years, and he runs Business Services Leeds Ltd.<br /> <br /> <br /> <br /> Soutions Focussed Practice with Andrew Gibson<br /> What is solutions focussed practice?<br /> Solutions focussed practice is a set of conversational skills applied whenever anyone has a goal or objective. Solutions focussed practice started from therapy sessions. Andrew Gibson uses solutions focussed practice in business. He explores what will be different in for you when you get to where you want to get to and helps you make sure are aiming for the right things.<br /> <br /> Have you ever bought something or done something and then asked "Is that what I really wanted?" Andrew's role is to make sure it is what you really want BEFORE you make the decision.<br /> <br /> Solutions focussed practice focusses on goals and explores what you really want to achieve. Andrew uses it in business, but knows practitioners that use it in a variety of settings: mental health; therapy; sports; and in prisons.<br /> The solutions focussed practice conversation is all about exploring the end state in detail<br /> Imagine you have already achieved the goal, what does it feel like. You've overcome a barrier, earned £1m this year .....<br /> <br /> what will be different? Why do you desire it?<br /> <br /> What will de different for friends, family, colleagues, suppliers...<br /> <br /> The differences you want..... Is any of it happening now?....if so do more of it. Has it ever happened in the past?......maybe we need to go back and look at what was going on then<br /> <br /> from this Andrew helps you identify the next small step that moves you to where you want to be. that you can deliver in your capability your resources, and you've sense checked that the destination is what you actually want.<br /> <br /> Every journey is 1000 small steps. Our Human tendency is to look for most complex most expensive solution. We need to simplify. Small steps let you measure and notice differences. You can decide quickly if these are the differences you want to have. If not, you can change early.<br /> <br /> Solutions focussed practice is good to use in a workshop with a team. Andrew is currently using the technique while working with a charity on their 5 year plan.<br /> How does solutions focussed practice work in the next 100 days?<br /> 100 days is a great timeframe for short term plans. 100 days is great for defining and executing the first small steps that put you on the path to your bigger goals. The process is often circular, an iterative process takes place until you find whats working. 100 days is an ideal timeframe to iterate within.<br /> Whats the history behind solutions focussed practice?<br /> The Brief Therapy Institute in Milwaukee developed solutions focussed brief therapy in the 1970's. It has its roots in Ericsonian model developed at MIT in the 1930's.<br /> <br /> The institute video taped therapy conversations, and used the recordings to look for questions that worked. Steve de Shazer the developer and pioneer of <a class="mw-redirect" title="Solution focused brief therapy" href="https://en.wikipedia.org/wiki/Solution_focused_brief_therapy">solution focused brief therapy</a>. He wrote a book on the subject and later said "If i'd known it was going to be this famous I'd have thought of a better name"<br /> The business owner is the expert - not the coach<br /> Unlike much business coaching and mentoring, solutions focussed practice is not based around the practitioner being the expert. The business owner is the expert in his own business. He already knows his business and the things that work. The coach simply guides him to the best solution.<br /> <br /> The practitioner should keep his advice to something factual or something proven to work,#130 Faye Kankowski – The Art of Storytelling#130 Faye Kankowski – The Art of Storytellinghttp://thenext100days.org/?p=1982Fri, 20 Jul 2018 14:27:44 +010048:24falsefullThe Art of Storytelling with Faye Kankowski<br /> Faye joins the Next 100 Days podcast, to talk about storytelling. Her Polish Grandad moved to the North East, to work at Ashington Pit. Famed as the birthplace of the Charlton football brothers. Faye is just 24 years old.<br /> <br /> <br /> What's Faye's Story?<br /> When she was younger, 18, she wanted to get rich. Things changed. She got herself into storytelling in the field of dance, music etc.<br /> <br /> <br /> <br /> &nbsp;<br /> <br /> About 4 years ago, she was hitching around Ireland. She attended the Cape Clear Storytelling festival. Click the picture below which takes you to this year's festival.<br /> <br /> <a href="http://capeclearstorytelling.com"></a><br /> <br /> What would she do? She was at a Storytelling festival and that meant she had to get up in front of a pretty large audience and tell a story. In her tent, she quickly created a story. It took an hour. Maybe 25 to 40 people listened to her story. She was terrified, but she got involved.<br /> <br /> The story was about a guy waking up on a beach, finds a dog, the explore and comes across a witch! Then he wakes up? It was a short story.<br /> <br /> Faye got into organic farming. She discovered a passion for talking. She's a Geordie who loves to talk.<br /> The Business of Storytelling<br /> How did Faye get into the business of storytelling. A few years passed by and Faye worked hard, but didn't exactly make a boat load of money. She got by. She doesn't have an expensive lifestyle.<br /> <br /> After watching people online, she met a previous guest <a href="http://thenext100days.org/03-powerful-presentations-with-ernie-boxall">Ernie Boxall</a>, Episode 3 no less!<br /> <br /> She started storytelling online. She wanted to create a storytelling community where it is like nursery where you sit quietly, sat in a circle, sharing your experiences. 5 to 10 minutes per day. Our experiences can help others.<br /> The Art of Storytelling<br /> When you read something it is very different from when you speak it.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2018/07/Faye-on-Storytelling.mp4">http://thenext100days.org/wp-content/uploads/2018/07/Faye-on-Storytelling.mp4</a><br /> <br /> She read Animal Farm in 17 minutes.<br /> <br /> Faye records mainly through Facebook Go Live, it is more natural.<br /> What is Faye Trying to Achieve<br /> Throughout history, we have shared stories. Everyone owns one screen. If you chose, you could get through a day without interacting. We are losing the skill of telling stories. Its about life experience. Recording important moments.<br /> <br /> From a business point of view, this is the way to engage people. Would you tune into the guy who tells you he made a million, or the guy telling you how things went wrong and where that took his life? Probably the latter, Faye says.<br /> <br /> Stories really work in a classroom.<br /> Business Use of Stories<br /> Faye has got into a business opportunity selling medical devices. There are a lot of testimonials out there, but she sells by telling stories. The way the product has changed their lives. It helps to get the word out about the products.<br /> <br /> We are suckers for drama. And negativity. How you turn it around is really compelling.<br /> <br /> Faye is starting to help others. To teach people. To find an online community, who will engage with them. It is easy to become a name online, who types words. You could be a robot. Tell stories by video instead.<br /> Telling Stories Outside<br /> Graham mentioned buying a Gimbal... it's the FlowMotion One. Do you have experience with gimbals? Share your experiences and videos on <a href="https://www.facebook.com/groups/thenext100days/">our Facebook group</a>.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2018/07/FlowMotionOne-on-The-Next-100-Days-Podcast.mp4">http://thenext100days.#129 Ian Donaghy – Becoming an Inspiration#129 Ian Donaghy – Becoming an Inspirationhttp://thenext100days.org/?p=1957Fri, 13 Jul 2018 12:45:39 +010044:34falsefullBecoming an Inspiration with Ian Donaghy<br /> Ian Donaghy didn't set out to be an inspiration. He just is one. In this episode, you'll hear his passion for helping people living with with dementia. What is an inspiration about Ian is how he relates to people. Ian draws out their individual stories. An Inspiration? You decide. Listen to Ian Donaghy's story.<br /> <br /> <br /> <br /> <br /> <br /> Ian says modestly, that he has only one trick: surrounding himself with good people.<br /> The career<br /> He was brought up in Tow Law, a North East mining village. Ian was like Billy Elliott, but couldn't dance. He was a good talker. At 28 stone 8lb, with a skinhead haircut, one of Ian's first jobs was as a bouncer in Durham. He took the heat out of situations. Diffusing situations meant that Ian never got hit!<br /> <br /> He's no longer 28 stone either. "I decided to stay alive!".<br /> <br /> Afterwards, he went to university in York to become a school teacher. However, getting his first teaching assignment was a challenge. He'd turn up for interview in a big black suit and headteachers wouldn't hire him. So the leafy lane schools in the North East were a step too far.<br /> <br /> A special school actually headhunted Ian. Big Ian as he fondly calls himself. They said come in for a day, the kids will like you. He went in for the day and left eight years later.<br /> "I learnt more from those students in that special school than I ever taught them."<br /> Crime Reduction Unit - Secondary Schools<br /> Ian worked for the Home Office, setting up crime reduction units in secondary schools. This was to prevent crime on the streets. He was an inspiration there too. He helps reduce exclusions from 22 to zero. He'd go home and watch WWF wrestling and Man U and Liverpool on the TV so he could talk and relate with his pupils.<br /> <br /> When you teach for the Home Office, that means work is pretty gritty on its day.<br /> <br /> But it made him.<br /> A Keynote Speaker Inspiration?<br /> <br /> <br /> &nbsp;<br /> <br /> Many speakers have one good talk. It just happened. He does stuff and then people see him as an inspiration. He speaks people listen and get motivated.<br /> <br /> YOU MUST watch this short clip from Ian. Tell me it's not an inspiration!!<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2018/07/Ian-Donaghy-Inspiration.mp4">http://thenext100days.org/wp-content/uploads/2018/07/Ian-Donaghy-Inspiration.mp4</a><br /> <br /> How can you help other people?<br /> All life, says Ian, is a series of interactions. Our lives are a series of snapshots. So make sure each one of those frames is spot on.<br /> <br /> Dementia<br /> People sometimes ask Ian why he bothers to take people with Dementia to the beach, after all, they'll forget they were there tomorrow. Not the point, Ian says. At the time they are on the beach, eating and ice cream, riding the donkey, they'll know how happy they are.<br /> <br /> It is a snapshot of happiness. He's happy to see a smile in that minute.<br /> How did Ian Get into Dementia?<br /> After 18 years in education, dealing primarily with people with learning difficulties. He was speaking at a conference and was discussing how we've got it all wrong. Why compare Michael, Susan and John against the same measures. Shouldn't we be aiming to produce the best Susan we can? We compare completely different people with different schools. School makes you fall short of so many people's expectations, despite the fact that we are all different. We have different skills.<br /> <br /> Ian's educational style was to focus on the individual in front of him. He cannot turn them into something they are not.<br /> <br /> Someone saw this and said that would be amazing if you did this in care. Can you take learning disabilities and apply it to people with dementia.<br /> <br /> He became the Dementia Detective.<br /> <br /> #128 Kevin Appleby & Graham Arrowsmith – Growth Marketing Strategies#128 Kevin Appleby & Graham Arrowsmith – Growth Marketing Strategieshttp://thenext100days.org/?p=1938Fri, 06 Jul 2018 09:15:40 +010001:00:37falsefullGrowth Marketing Strategies<br /> Kevin and Graham apply more growth marketing strategies to the 7 Levers of Business Growth model. You may be interested in listening to <a href="http://thenext100days.org/marketing-strategies-to-make-more-money">Episode 111</a> where we applied 10 other top growth marketing strategies to the 7 levers of business growth.<br /> <br /> <br /> <br /> First up then is a quick recap about the 7 levers. Here is a diagram of the levers that will help you understand them.<br /> <br /> <br /> <br /> The inspiration for the 7 Levers comes from Pete Williams. <a href="http://thenext100days.org/110-pete-williams-7-levers-business">Hear his episode here</a><br /> <br /> Kevin and Graham ran through the 7 levers of business growth that we are applying marketing strategies to:<br /> <br /> * Suspects - browsing, but not yet buying<br /> * Prospects - they've signalled to you whatever it is you are selling.<br /> * Conversions - getting prospects to being customers<br /> * Average item price - sell more expensive products (can you raise your average price by 10%)<br /> * Average items per sale (do you want chips with that?)<br /> * Transactions per customer - can you get your clients to buy more frequently?<br /> * Margins - what can you do to improve your margins by 10%? Check out <a href="http://thenext100days.org/127-joanne-summers-adding-purchasing-expertise-to-your-business">Jo Summers Effective Procurement episode</a>.<br /> <br /> <br /> GROWTH MARKETING STRATEGIES<br /> #1 Segment Your List<br /> If someone is on your list, there is a fair chance they already know you. But do they like and trust you? How do you convert them into customers? So we think this marketing strategy is all about conversion. You can increase the chances of getting a sale.<br /> <br /> On your list you will have people who have joined you at different times. Customers and prospects. Can you segment customers base on their transaction? Make your list aware of the next step by selling other products or more of the same product. Think about their buying frequency and purchase cycle and purchase topics.<br /> <br /> Does segmentation actually feed most of the levers?<br /> <br /> Do you have a MESSAGE TO MARKET match? Are you tailoring your message that is relevant to them?<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2018/07/Segmentation.mp4">http://thenext100days.org/wp-content/uploads/2018/07/Segmentation.mp4</a><br /> #2 Spend More on Leads Than Your Competitors<br /> Here you are attracting people to your business. As a nascent business, one of the very best growth marketing strategies you can follow is to ensure your pricing policies enable you to spend more on marketing than your competitors to DOMINATE your market.<br /> <br /> Graham mentioned <a href="http://thenext100days.org/113-mark-taylor-local-search-perfected">Mark Taylor and eSalesHub</a> who explain that rarely do people attract leads from every UK conurbation.<br /> <br /> This is a question YOU SHOULD BE WARY OF ASKING....<br /> "What is the cheapest thing we can do to get customers?"<br /> <a href="http://thenext100days.org/wp-content/uploads/2018/07/Outspend-Your-Competitors.mp4">http://thenext100days.org/wp-content/uploads/2018/07/Outspend-Your-Competitors.mp4</a><br /> <br /> This is as much about a mindset.<br /> <br /> You will never have the ability to outspend if you have the cheap mindset. Really successful businesses figure out a way to outspend their competitors. That starts when you consider marketing strategies like pricing for example. If you have too little in the kitty to outspend your market, it is highly unlikely you'll dominate your market, local or otherwise.<br /> Buying Effectively or Having the Ability to Outspend?<br /> Kevin and Graham discussed the logic for spending effectively or having the ability to outspend.<br /> <br /> #127 Joanne Summers – Adding Purchasing Expertise To Your Business#127 Joanne Summers – Adding Purchasing Expertise To Your Businesshttp://thenext100days.org/?p=1915Fri, 29 Jun 2018 06:32:10 +010054:17falsefullPurchasing - How To Add C-Suite Expertise To Your Business<br /> Joanne Summers offers purchasing expertise. Her business, BuyerBeSure.com helps businesses with virtual purchasing expert placements. The end result is fabulous for her clients. Listen to the podcast as Joanne explains what they can do for your procurement activities.<br /> <br /> <br /> <br /> You get the benefit of having a C-suite executive in your business for as little as a few hours per month.<br /> <br /> <br /> Here is Joanne Explaining What BuyerBeSure is All About<br /> <a href="http://thenext100days.org/wp-content/uploads/2018/06/BuyerBeSure-Video1.mp4">http://thenext100days.org/wp-content/uploads/2018/06/BuyerBeSure-Video1.mp4</a><br /> <br /> &nbsp;<br /> <br /> BuyerBeSure.com enables clients to access really high caliber purchasing experts. This make them confident that their buying and contracts are right for them.<br /> <br /> Joanne focuses on small to medium sized businesses that have between 50 and 250 employees. Otherwise, these businesses just would not be able to access this kind of skill level and add value to their businesses.<br /> What is Your Purchasing Expertise?<br /> Joanne is the youngest on a team of procurement or purchasing experts. So she modestly claims she has the least expertise! That said, Joanne has worked in procurement in big blue-chip companies for over 20 years! 10 years as a member of staff and another 10 years as a self-employed contractor.<br /> <br /> BuyerBeSure has a non-executive director plus a bank of cost effective procurement officers.<br /> <br /> It is scary, buy BuyerBeSure has 200 years of purchasing expertise!<br /> What is a Virtual Chief Procurement Officer?<br /> To make the services accessible to companies, BuyerBeSure delivers remotely. This keeps the cost of their service down. You'd expect that from talented procurement people wouldn't you? :)<br /> <br /> You don't need to have a full time procurement employee in your business. Her service is modular. Either a one-off service or a monthly service. This sort of depends on the size of the organisation in question.<br /> <br /> You don't have to pay a full time employee to bring the value you get. And you don't have to pay huge consultancy fees either. Now that is smart!<br /> <br /> <br /> How Do You Compare Against The Alternatives?<br /> Typically, consultancy fees would come in at £1,000 to £1,700 per day, and they'd be likely to invoice at least at half day rate. Normal consultants would be looking at multiple days, so for many businesses this is hugely cost-prohibitive.<br /> <br /> <a href="https://buyerbesure.com">BuyerBeSure.com offers FIXED PRICE, LOW COST.</a><br /> <br /> The Virtual Chief Procurement Officer module would be delivered for around £1,300 - so a big price difference. What you get is real purchasing expertise, who buy in strongly to the client's plans and ethos.<br /> <br /> This is an investment to help businesses, without such expertise, to identify WHERE they can reduce cost and WHERE they can reduce risk. They also focus on up-skill your people too.<br /> How Long Are You There For That Price?<br /> For the Virtual Chief Procurement Officer, Joanne explains, that the service is delivered remotely. They will conduct a spend analysis. A big part of this is automated. They can then have an informed discussion with the business.<br /> <br /> The VCPO will do prep in advance of a board meeting to identify proactively where further opportunities exist. Like, expanding a site, or buying a new building. It is about being an active board member, so procurement activity can be properly harnessed.<br /> <br /> They would typically take LESS THAN A DAY.<br /> <br /> Assuming the board buy into this procurement expertise - other products would then be offered.<br /> The ABC of Procurement Projects<br /> <br /> <br /> &nbsp;<br /> <br /> They consul-train people.#126 Maureen Kane – Using Video For Lead Generation#126 Maureen Kane – Using Video For Lead Generationhttp://thenext100days.org/?p=1890Fri, 22 Jun 2018 06:30:15 +010044:35falsefullHow to Use Video for Lead Generation<br /> Using Video on LinkedIn<br /> Using video on LinkedIn is a smart way to attract new leads. Make it part of your lead generation activity. We got advice from 30 Second Videos founder Maureen Kane. She joined us on The Next 100 Days Podcast.<br /> <br /> <br /> <br /> <br /> <br /> 30Sec Video is a video production service offering the creation of high quality motion graphic videos to enhance brand presence and businesses on the internet.<br /> <br /> Here's Maureen after Graham's false start at the beginning of the interview when he forgets her surname!<br /> <br /> <br /> Maureen Kane - her background<br /> Maureen has worked for 20 years in sales and marketing. In the last 5 years, she has focused more on content. By default, that was video. That's because more and more clients were requesting video content to help them engage with customers. That's when she founded 30 Second Video.<br /> <br /> For the first 2 years she completed 2 minute videos. In 2017, the average was about 45 seconds and in 2018, they are doing lost of 15 seconds videos.<br /> What can you say on a 15 second video?<br /> A lot.<br /> <br /> * Who you are.<br /> * What you do.<br /> * Why someone wants to work with you.<br /> * What is the next action.<br /> <br /> LinkedIn are recommending that videos on their sponsored ads should be 15 seconds.<br /> Why use video on LinkedIn?<br /> Use video to educate, attract and inform clients. And as above, if you want to attract new clients tell them who you are, what you do and why they should work with you.<br /> <br /> <a href="http://www.30secvideo.com"></a><br /> <br /> If you want to engage existing customers think about talking about what your new products are and what your new features are. There are so many reasons for you to create a video on LinkedIn.<br /> Should I Add Videos as Posts or Ads on LinkedIn?<br /> It depends on what you are trying to do. Maureen suggest you do both.<br /> <br /> * Posts: Tips for business. Personal videos to show who you are.<br /> * Ads: A more corporate style of video to talk about their business.<br /> <br /> Posts are free, but you can target by job sector - targeting those who don't post. Maureen calls them "The LinkedIn Lurkers" look but don't touch. :)<br /> <br /> 25 likes might give you 2-3k views.<br /> Should I make my own videos?<br /> 30SecVideo does animation and corporate videos. Use your phone camera, she recommends.<br /> <br /> Do infographic videos, powerpoint videos. There are so many different apps out there.<br /> <br /> LinkedIn video could be a good antidote to GDPR. If you've lost the majority of your email list, then here is a good alternative to market to important business customers.<br /> <br /> A catchy 15 second vid is a great door opener.<br /> How does the Call to Action Work?<br /> It really depends. On LinkedIn adverts - they have it sewn up. You can have a LinkedIn lead collection box or you can drive responses to a webpage or landing page.<br /> <br /> From a marketers point of view it is good to capture your leads on LinkedIn because you know who they say they are.<br /> <br /> You can find out more about LinkedIn Video Ads here: <a href="https://business.linkedin.com/marketing-solutions/native-advertising/video-ads">https://business.linkedin.com/marketing-solutions/native-advertising/video-ads</a><br /> <br /> <a href="https://business.linkedin.com/marketing-solutions/native-advertising/video-ads"></a><br /> <br /> Marketers and users are happy that LinkedIn fills in lead capture boxes for you.<br /> <br /> Absent LinkedIn Video Ad collection, you would drive them to a sign up page or a landing page.<br /> What Does It Cost For a 15 Second Video?<br /> 30SecVideo charges £250 for a 15 seconds video. The LinkedIn element could be around £350-400 pounds per month.<br /> <br /> You pay per view,#125 Tania Angelis – How To Channel Your Angels#125 Tania Angelis – How To Channel Your Angelshttp://thenext100days.org/?p=1873Fri, 15 Jun 2018 20:42:13 +010054:18falsefullHow to Channel Your Angels<br /> Can Your Angels Help You Overcome What is Ahead?<br /> You have the support of Angels. So says Tania Angelis. She joined us on The Next 100 Days Podcast to discuss her work channeling your angels. She's an adopted Scouser, but was born in Stratford, London.<br /> <br /> <br /> <br /> <br /> <br /> Tania is an adopter Scouser and now lives in beautiful Formby, near Liverpool. Quick witted, she summarise Kevin and Graham in this pre-interview exchange...<br /> Kevin and Graham Muppets?<br /> "You are like Statler and Waldorf you too."<br /> In real life...<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2018/06/Before-We-Got-Strated.mp4">http://thenext100days.org/wp-content/uploads/2018/06/Before-We-Got-Strated.mp4</a><br /> <br /> &nbsp;<br /> An Angel Teacher<br /> What on earth is that? Graham asked...<br /> <br /> Everybody has angels around them. Many people have grown up with the idea that they have a Guardian Angel. Tania teaches people how to connect with their angels. She's been working with angels for 15 years to date.<br /> <br /> With the help of her angels, she's learnt to channel. A way to bring messages for people. Angels often have very specific messages for people. She allows her conscious self to step aside and allow the energy to turn from a block of thoughts into words that people can understand. Tania converts that energy into words.<br /> <br /> She is a multi-passionate entrepreneur.<br /> How do you know there are any Angels out there?<br /> In her early teens, she recognised that there was something missing in her life. Pre-internet and Channel 4, information about spirituality was sparse. Afterwards, she had a family. Within years, she was feeling restless. In 1998, she saw an article about the Goddess Conference. A lightbulb moment. She went to the next event at Glastonbury in 1999.<br /> <br /> This was what Tania had been feeling the call off. She was in a room with 200 people who thought and felt and expressed themselves as she did. Working with angels became part of it. She started to work with crystals.<br /> <br /> Outside of Glastonbury, the rest of the world hadn't quite caught themselves up. She did a 2 year training as a crystal trainer, then did therapies and sold jewellery. She built connections and got deeper into therapy training and read books such as those from Doreen Virtue...<br /> <br /> Doreen Virtue - <a href="http://angeltherapy.com">angeltherapy.com</a><br /> <br /> <a href="http://www.angeltherapy.com"></a><br /> Tania contacted her own angels<br /> She started to converse with her own angels. She used them to dig herself out of the mess. After a while she thought she might get them to help her smooth her way.<br /> <br /> The angels bring learning to her. They help her clarify her thinking. As humans our mind is incredible. You can use it to build yourself up and knock yourself down.<br /> <br /> Her angels help her let go of fears to move forward positively. Few people can see them. Tania is clairaudient. That means she can hear them.<br /> <br /> Tania says we are all spiritual beings who are having a human experience. We have amazing emotions inside us, our guidance system. Things that guide you towards and away from people when you meet new people.<br /> <br /> Optimism signals you are going in a positive direction. Anger stops you moving forward. It is a guidance system. A gut instinct (<a href="http://thenext100days.org/124-duncan-wardle-how-to-be-more-creative">hear Duncan Wardle talk about gut instinct too</a>)<br /> <br /> Tania says we are all connected. So learn to trust YOUR inner voice. And it is REALLY quiet. Often the loud shouty voices are usually saying we are NOT ____ ENOUGH. We get told in our society to listen to these loud voices. They tell you you are not good enough.<br /> Tania's clients<br /> Tania tend to work with women.#124 Duncan Wardle – How to Be More Creative#124 Duncan Wardle – How to Be More Creativehttp://thenext100days.org/?p=1853Fri, 08 Jun 2018 11:58:34 +010052:33falsefullHow to Be More Creative and Innovative<br /> Ex Disney Executive Duncan Wardle Reveals Easy to Follow Creative Strategies<br /> <br /> <br /> Listening to Duncan Wardle and his Disney stories will reveal some easy to follow techniques that can make you more creative. The sort of creative that Blockbuster could and should have been when faced with their category killer, Netflix. Duncan reveals the approach Netflix took to unpicking Blockbuster's dominance.Can you be more creative? Of course you can be creative. We all can. It helps though if you have the guidance of a creativity expert.<br /> <br /> <br /> <br /> Duncan Wardle spoke to us from Indianapolis, Indiana. He was in a hotel lobby, but you'd hardly know.<br /> Duncan's Background<br /> At Edinburgh University, he noticed a picture of Mickey Mouse on the notice board. A chance to be one of 5 students at the UK Pavilion at the Epcot Centre. In 1986, he had an interview with Becky, a 6' 7" female Texan. He got the gig. He joined lots of other young people and soon discovered that the Mexicans seemed to be having better parties!<br /> <br /> He married a Mexican. On June 25th, they will have been married 30 years! No doubt they'll toast the event with Tequila!<br /> <br /> After a year, he returned to London and phone the Disney London office. At the time they had just 16 people. Now there is nearer 2,000 people there. He phoned the office EVERY DAY for 27 DAYS. Until they got fed up of him calling. He got a half hour interview and was given a job as Cappuccino Boy. He'd get coffee for his boss and collate 50 press kits per day. He had his Disney start!<br /> Creative Things Duncan Did in His Early Career<br /> The job of that Disney office was to get Europe acclimatised to EuroDisney.<br /> <br /> With a small budget and a lot of guts, they made a name for themselves.<br /> <br /> Like flying into the Soviet Union. In a giant Mickey Mouse hot air balloon. There was a deal to tether the balloon in Red Square. It broke loose in the wind and it takes it over the walls of the Kremlin. They landed in the Kremlin. Surrounded by guards with Kalashnikovs. All they wanted though was a picture next to Mickey Mouse!<br /> <br /> He persuaded Lord King to add big ears to one of his Concorde aircraft.<br /> <br /> That's creative!<br /> Like a Kid in a Candy Store (Sweet Shop)<br /> Duncan got a promotion to Director of PR to Disney in the States because he'd got in front of then President Bill Clinton. He'd also got an audience with John Major too. Disney was impressed, they'd not been able to do that themselves.<br /> <br /> The President pardons a turkey at Thanksgiving. The turkey becomes the happiest turkey in the country. Duncan cut a deal with the White House to take the happiest turkey to the happiest place in America - Disneyland!<br /> <br /> He built an Olympic sized swimming pool for Michael Phelps to swim down Main Street!<br /> <br /> <br /> Duncan got Buzz Lightyear into space!<br /> <a href="http://thenext100days.org/wp-content/uploads/2018/06/Duncan-Vid.mp4">http://thenext100days.org/wp-content/uploads/2018/06/Duncan-Vid.mp4</a><br /> <br /> The Toy Story went, that Duncan persuaded NASA to bring Buzz (his son James's Buzz) back to Earth.<br /> <br /> Here's Duncan telling the story of Buzz Lightyear. You have to see that this is creative. If not. Stop reading!<br /> <br /> <br /> <br /> He threatened NASA he'd tell the world's press if they followed through on kicking him into space rather than brining him home.<br /> He was asked to figure out WHAT MADE PEOPLE INNOVATIVE AND CREATIVE<br /> Duncan surveyed 5,000 people in the Disney Organisation. He found 5 reasons why people weren't as creative as they could be.<br /> <br /> Time - the lack of time. I don't have time to think.<br /> <br /> There was no single definition of innovation and creativity. To prevent arguments about being creative.<br /> <br /> #123 Zara Zamani – Doing Business in Emerging Economies#123 Zara Zamani – Doing Business in Emerging Economieshttp://thenext100days.org/?p=1830Sat, 02 Jun 2018 12:02:39 +010053:06falsefullDoing Business in Emerging Economies<br /> What are Emerging Economies?<br /> The emerging economies are countries like Iran, Brazil, India, Russia, Turkey, Argentina and China. Zara hails from Iran, or Persia. She tells us that Iran is the original name, then it became Persia only to revert to Iran.<br /> <br /> <br /> <br /> <br /> <br /> &nbsp;<br /> Zara Zamani - her background<br /> Zara's official forename is spelt Zahra, but she has gone by Zara since aged 12. She is just 32, but Zara runs 2 companies, each with 3 business sections.<br /> <br /> Zara was born in Iran. She is very proud to be from Iran too. When she took up her studies, she studied in Malaysia, Iran and the United Kingdom. She currently is studying part time in Sweden. Then studied electronics and petroleum engineering. After that, Zara took up business law and business management and later ended up in innovation sciences.<br /> <br /> Zara has always been working. She started her first business aged 7 and was privileged to work in a multi-cultural environment. Zara worked as a field engineer in the oil and gas industry where only 3% of the workforce was female. After more than a decade away from Iran, when she returned, she discovered Iranian ladies were not allowed to work on oil and gas rigs. This limitation created an opportunity for Zara Zamani. She became an entrepreneur.<br /> How did Zara get into the travel business?<br /> She decided to travel around Iran, to get to know her country better. It became obvious there was a desperate need for travel technology and infrastructural technology in this emerging economy. The market gap was identified and that is how she got started - in travel technology.<br /> <br /> Here's a snippet from her <a href="http://www.egsdigital.com">http://www.egsdigital.com</a> website<br /> <br /> <br /> Watch Zara Explain The State of Travel Technology in Iran<br /> Graham Arrowsmith asks Zara Zamani about the state of travel technology in Iran.<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2018/05/Zara-Zamani-the-problem-of-travel-technology-in-Iran.mp4">http://thenext100days.org/wp-content/uploads/2018/05/Zara-Zamani-the-problem-of-travel-technology-in-Iran.mp4</a><br /> <br /> &nbsp;<br /> <br /> Iran is actually attracting visitors. Despite sanctions. See this link to an article in The Telegraph:<a href="https://www.telegraph.co.uk/travel/destinations/middle-east/iran/Galleries/Irans-travel-highlights/"> https://www.telegraph.co.uk/travel/destinations/middle-east/iran/Galleries/Irans-travel-highlights/</a><br /> <br /> It is also one of the cheapest destinations for tourism in the world. <a href="http://www.atlanticcouncil.org/blogs/iransource/iran-s-uncertain-political-future">The political issues</a> do prevent tourism. Beyond the political, there are so many other barriers, similar to other emerging economies, than limit innovation, certainly when it comes to technology.<br /> Huge opportunity for business in this emerging economy<br /> Her travel business required many international agreements. Zara wanted to give travel services abroad access to Iranians. And to tourists coming to Iran.<br /> <br /> There is no Expedia. Right now, there is basically NO competition. That's a feature of an emerging economy.<br /> <br /> If you are prepared to innovate, then there is huge opportunity.<br /> <br /> Right now, a lot of the innovation is INNOVATION IMMITATION. This is the first phase to generating original innovation.<br /> What are the characteristics of emerging economies?<br /> These are the things that make it a dream investment:<br /> <br /> * They have a large population of young educated professionals.<br /> * A huge population of young ICT users. (information and communications technology) - which means if you have a tech solution, users will be onboard quickly.<br /> * Very little competition. Had Expedia been present in Iran,#122 Lee Jackson – Get Good at Presenting#122 Lee Jackson – Get Good at Presentinghttp://thenext100days.org/?p=1808Fri, 25 May 2018 10:33:24 +010052:47falsefullGet Good at Presenting<br /> Presenting Masterclass<br /> <br /> <br /> Lee Jackson has written a new book, Get Good at Presenting. If you are looking for tips on improving your next presentation, this podcast will shine a light on how to replace bad habits with good.<br /> <br /> <a href="http://leejackson.org"></a><br /> <br /> Lee Jackson is an International Speaker, Presenting Coach and author of 12 books. Having worked in the voluntary, public and private sectors over the years he now works in businesses and education helping people to enjoy and succeed in challenging times. He was the 2017 President of the Professional Speaking Association in the UK &amp; Ireland.  He lives with his wife and twins in Leeds, West Yorkshire. His website is <a href="http://www.leejackson.org/" target="_blank" rel="noopener">www.leejackson.biz</a> his twitter account is <a href="https://twitter.com/leejackson">@leejackson</a><br /> Get Good at Presenting<br /> The book.<br /> <br /> <a href="http://leejackson.org/shop/"></a><br /> <br /> Lee Jackson talking on The Next 100 Days Podcast about Get Good at Presenting<br /> <br /> &nbsp;<br /> How did Lee know he was a natural at presenting?<br /> Everything he'd done up to that point was basically communication.<br /> <br /> * He'd written books<br /> * Youth Worker<br /> * DJ<br /> <br /> All were about communicating with crowds. Connecting with people. Then he had a penny drop moment. Listen carefully to where people validate you. You are really good at that. So what have you been validated in?<br /> <br /> He got the feedback that his presentations were good. People had enjoyed and valued his talks.<br /> <br /> He started to listen to the validation he was getting. Lee found out that he could make a living from this work.<br /> <br /> One of his first talks was in front of 600 school kids. Teenagers will tell you instantly whether you are good or bad. Other people see things in you that you dont see in yourself.<br /> <br /> When are you in your element?<br /> <br /> Lee mentioned Ken Robinson's book <a href="https://books.google.co.uk/books/about/The_Element.html?id=4evEzjWcrBkC&amp;source=kp_cover&amp;redir_esc=y">The Element</a><br /> <br /> Also see <a href="https://www.amazon.co.uk/Finding-Your-Element-Discover-Transform/dp/0241952026">Finding Your Element: How to Discover Your Talents and Passions and Transform Your Life</a><br /> <br /> <a href="Ken Robinson, The Next 100 Days Podcast, Lee Jackson"></a><br /> <br /> I'm in my element when I'm upfront, make people laugh, breaking down the barriers of a business crowd. Staff don't want to be there. Introduced as a motivational speaker can be daunting in front of people who don't want to be there!<br /> Presenting Tips<br /> When people make presentations they often think about delivery of a script or content. When Lee thinks about a presentation, he thinks about engaging an audience.<br /> <br /> Those 2 things are quite different.<br /> <br /> A Politician delivers a script. Stay on script. Not say something they shouldn't do. In fairness, that can be done extremely well. On the whole, that doesn't engage an audience. Business presenters must be about engaging audiences.<br /> <br /> That means you have to make connections.<br /> How Good is Donald Trump at Presenting?<br /> Was he unbelievably engaging? Arguably, Trump adopted the multi-level marketing sales presentational style around America and won hearts and minds. Was it a question of Trump being a Lion and Hillary tamed by the Establishment?<br /> <br /> <a href="http://thenext100days.org/wp-content/uploads/2018/05/Trump-as-a-presenter.mp4">http://thenext100days.org/wp-content/uploads/2018/05/Trump-as-a-presenter.mp4</a><br /> <br /> "as a presenter I think he is shocking"<br /> Lee Jackson<br /> <br /> Some presentational coaches are very keen to get a transcript of a talk.#121 Aga Grandowicz – How to Make Your Direct Mail Stand Out#121 Aga Grandowicz – How to Make Your Direct Mail Stand Outhttp://thenext100days.org/?p=1784Mon, 21 May 2018 15:33:44 +010040:32falsefullHow to Make Your Direct Mail Stand Out<br /> Direct mail is becoming more and more popular. Not least because of the effects of GDPR. Whether you market to businesses or consumers, Aga Grandowicz will help your understanding of mail by sharing some of her successful mailings. They are bound to give you inspiration.<br /> <br /> <br /> <br /> NOBODY ever signed up to be boring. Don't short change your business with boring direct mail. Be different.<br /> <br /> Aga holds a master’s degree in graphic design and traditional photography. She earned her degree with the highest honours from the Academy of Fine Arts in Gdansk, Poland. As a brand designer, Aga is particularly interested in working for the cultural sector, and on projects where she can combine her design and illustration skills.<br /> <br /> Find out more about Aga Grandowicz:  <a href="http://agrand.ie/about-contact/">http://agrand.ie/about-contact/</a><br /> <br /> <br /> <br /> Believe it or not, this was Aga's first podcast!<br /> <br /> Here she is:<br /> <br /> Aga Grandowicz - Award Winning Designer and Illustrator<br /> "Giving and receiving tangible objects always generates emotional effects."<br /> Aga Grandowicz<br /> Why Direct Mail Can Make Your Stand Out<br /> People love receiving personalised messages. Based on DMA research (Direct Marketing Association) 60% of people surveyed said that this emotional effect made a more LASTING impression. This makes it easier for them to recall the message later on.<br /> <br /> Contrast this feature of direct mail with the emails you receive. Within seconds you have forgotten the contents of the email and who it was from. With direct mail it is different.<br /> <br /> Direct mail can also make you feel MORE VALUED. It creates a more authentic relationship which you appreciate. Emails tend to be a copy and paste message to all recipients. You feel more special with direct mail.<br /> How Aga is Making Direct Mail Stand Out<br /> There is a combination of lots of thought and personal illustrations. She uses beautifully illustrated brochures, gifts and bulky objects.<br /> <br /> It's called lumpy mail. Unusually shaped. It creates intrigue.<br /> <br /> The great direct mailers talked about Pile A and Pile B. Your objective is to get your mailing into Pile A. That's the one the recipient will read and appreciate. Pile B is headed for the bin or at best very quickly scanned and despatched.<br /> <br /> Lumpy mail makes people curious. Emails are rarely curious.<br /> <br /> More importantly, response rates with direct mail is higher than email and social mail. Also, young people 18-30 love direct mail. They love hand written personalised messages. Just like Kevin and Graham received from a previous guest, Pete Williams, who spoke about the 7 Levers and doubling your business in the next 100 days!. <a href="http://thenext100days.org/110-pete-williams-7-levers-business">Listen to Pete here</a>.<br /> <br /> Pete Williams Thank You Note<br /> <br /> &nbsp;<br /> <br /> If you are happy with the work you receive from a supplier, send them a hand-written postcard.<br /> <br /> Kevin mentioned a free pen from a company who write with a free sample. It had his company name printed on the pen, plus you could use it to scribble on your iPad too!<br /> <br /> <br /> Pipe Mailing<br /> Whats the most unusual thing Aga has put into the mail? She put a drain pipe into a box. A big box. The message on the box was NEW PRODUCTS IN THE PIPELINE. When recipients spend the box, they saw this pipe which was made into a telescope. Looking at the mirror inside Aga's message was visible on the inside of the pipe!<br /> <br /> The message? It was for property developers asking if they had any new projects in the pipeline that Aga could help them with.<br /> The Irish Stone Mailing<br /> Around 8 years ago, Aga mailed this mailing. It was sent to American prospect clients.<br /> <br /> #120 Colin Cowap – Raising Finance – The Next 100 Days Podcast#120 Colin Cowap – Raising Finance – The Next 100 Days Podcasthttp://thenext100days.org/?p=1748Tue, 15 May 2018 07:09:01 +010043:08falsefullRaising Finance for SMEs<br /> Are you thinking of raising finance for your small or medium sized business? <br /> Before you make your move, and there are lots of moves to make, listen to the guy that helps firms raising finance. Colin Cowap is helping SMEs to raise finance in a way that every business owner would appreciate. With a complete absence of BS. Colin joined us on The Next 100 Days podcast. He hails from Dublin but lives in Milton Keynes. It's accessible, he says, but too industrial! He is the founder of <a href="http://www.weraiseanyfinance.co.uk">We Raise Any Finance</a>. Colin is an ad hoc consultant to accountants. His Proactive Accountants network is very large. And if you are wondering, you pronounce his surname like Co-op. His background is sales and marketing. He markets for accountants, solicitors, IFAs, and book-keepers. As long as it is financial services or legal. Professional service companies are his niche.<br /> <br /> http://www.weraiseanyfinance.co.uk/getquote<br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> Colin Cowap's History<br /> Colin has been involved in marketing, advertising and lead generation for a number of companies. He moved slowly into the accountancy sector. As he says, everybody needs an accountant. On top of that, so many people want to collaborate and partner with accountants.<br /> Accountants<br /> As his network of accountants grew, people would approach Colin to access his accountancy network. He has formed some considered views about accountants. For accountants, it is never about value. It is mostly about how much will this cost us and what am I getting back in return. Ring a bell for you too? :) So what makes an ideal accountant? Someone that isn't predominantly all about numbers. Colin prefers the role of accountants to be known as business consultant. If you ask 100 Business Owners what qualification does your accountant have...? They wouldn't tell you. Another thing. Most accountants become quite stale when in their 2nd and 3rd year onwards. If you are just one of 200-400 clients. What do you look for from your accountant?<br /> <br /> * Business advice?<br /> * Good competitive fixed fees?<br /> * A numbers coach?<br /> <br /> This last area is where Colin says accountants need to be.<br /> We Raise Any Finance was a reaction to helping accountants<br /> Colin recognised that Accountants were a conduit to businesses who required specific help with raising finance. He'd spent a lot of years promoting so many companies to accountants from banks, insolvency practitioners, brokers, solicitors and software companies. They all wanted to work with accountants, collaborate with them or tap into their account base. Colin knew that no-one was offering commercial financial solutions for raising finance. Yet, it is the one value that everybody wants and needs. Finance, working capital and cash flow is required in just about every business. <br /> What does We Raise Any Finance do?<br /> It was built as a concept for some insolvency firms about 12 months ago. The agonising factor was that insolvency firms, or recovery specialists, was that they are all competing for the same business. They all rely on accountants. Referrals are very few and far between. There is not a lot of marketing and advertising around helping someone that is facing financial pressure. We don't like to admit that we are struggling. He did a survey for insolvency firms, asking WHO would be the first point of contact, if your company was struggling? Most people don't know when they hit the point of insolvency. Or they don't admit to it. The idea was to be that first point of contact for struggling firms. If your firm is not good enough to get credit, then maybe you need to talk to someone-else. Someone who can HELP your business before it gets to the point of no return.#119 Salena Knight – 3 Breakthrough Hacks That Increase Returns From Your Retailing Business#119 Salena Knight – 3 Breakthrough Hacks That Increase Returns From Your Retailing Businesshttp://thenext100days.org/?p=1732Fri, 04 May 2018 16:24:22 +010051:07falsefull3 Retail Breakthrough Hacks to Increase Profits<br /> <br /> <br /> Retail expert, Salena Knight from Australia, joins the The Next 100 Days Podcast to share some highly useful marketing hacks. You don't need to be a retailer, but if you are then this podcast will truly help the marketing of your retail business.<br /> <br /> <br /> <br /> &nbsp;<br /> <br /> Salena was a fascinating guest. Here she is on the actual recording. Looking stunning. And what a lovely smile! (One of us had just admitted he couldn't spell her forename - it's NOT Selena, it's SALENA!).<br /> <br /> <br /> Salena Knight<br /> Salena has a decade of experience. She has helped her own retail business grow and helped hundreds of others to grow too. But she started life as an Arborist, or tree surgeon to you and me. She got the job of dealing with angry customers. With trees, people either love you or 'want to stab you in the eyes with a fork'. She got more of the latter. With that background, she became expert at explaining things to these customer.<br /> <br /> Back in 2008, Salena opened her own retail store focusing on sustainable children's products. As a new parent, she didn't have a family or friends who were pregnant. She decided to create a store with a community feel. A welcoming place. She baked in authenticity, her clients loved it.<br /> <br /> After a while, she outgrew her stores. She didn't know what to do if she didn't have a job. It was a wake up call. She sold the stores.<br /> <br /> One of her suppliers suggested she write a book about opening a retail store. The book became a course. It was about how to. The course was the beginning of where she is now. She now works with all kinds of retail businesses throughout the world, online and bricks and mortar.<br /> <br /> She seeks out the different. Then changes up the marketing for her clients.<br /> I'm not a coach<br /> She's a bossy boots! Salena realised she was providing real value. Her mentor suggested she had a lot of knowledge people want to access. If she didn't share that knowledge for a fee, she was denying people an opportunity for growth.<br /> <br /> Salena works with people for 12 months. After 6 months, a lightbulb goes on. It's then people realise her guidance (she's not a coach) really does make sense. She helps people do things differently, tweaking stuff, to make more money.<br /> <br /> Salena advises you not to rely on FREE stuff. You need stock and marketing budget to realise your big goals. People start businesses but fail to have enough money for marketing. In the first couple of years of a start up, 80% of your time should be focused on marketing.<br /> Retail is changing, you better change too<br /> 90% of transactions are still made in a physical store. Doesn't mean your store will grow without much better marketing. This is where Salena hacks retail marketing.<br /> <br /> Hacks are when you get into systems to make something better. Salena is lazy (don't believe it) she uses SAAS solutions to get stuff done.<br /> Here are Salena's Retail Breakthroughs<br /> #1 You Need an ONLINE presence<br /> Have a website with your opening hours, what you have in your stores. Have pictures of your staff. Allow people to feel part of your store's experience. Salena helps people with low or no cost hacks to alter your marketing activity in your store.<br /> #2 Make Sure You CUSTOMISE Descriptions<br /> It is super easy to scope the information from the manufacturers website and drop it onto your own website. Yes, do that. BUT, take time to pull out the top 100 products and get your staff to customise those descriptions.<br /> <br /> In her own store, they marketed a fluffy penguin. Called Pete. He ended up being placed around the store, in different places. So their description had "Pete's very mischievous, your may find him turning up in different places. And yes, he's 10 cm tall, but when your child spills peanut better all over hi...#118 David White – How to Redefine Customer Service to Attract & Retain New Clients#118 David White – How to Redefine Customer Service to Attract & Retain New Clientshttp://thenext100days.org/?p=1710Tue, 01 May 2018 11:25:46 +010001:01:29falsefullDavid White - A Pioneer of Digital Marketing Joins The Next 100 Days Podcast<br /> <br /> <br /> David White discusses how to redefine customer service to attract and retain new clients.<br /> <br /> <br /> <br /> He is the founder and CEO of David White Consulting and focuses on end user experience.<br /> <br /> David White is also Editor in Chief of Who's Who.<br /> <br /> One of the stories David told involved the BAT building in Woking - which by complete coincidence was the building Graham started his career from in 1981. (He worked for British American Tobacco). It is called Export House. David blagged himself an office to to a deal with a German firm. The building probably looked nicer in 1984 (the year of David's story).<br /> <br /> <br /> <br /> Graham mentioned a hotel he was put up in as he learnt to become a BAT salesman. From memory, it was in fact a house that Charlie Chaplin had owned. The house was in Frimley Green, near Guildford.<br /> Weboptimiser<br /> David talked about his training at Xerox.<br /> <br /> There he learned MAN. Money Authority Need. You need all 3 for a sale.<br /> <br /> The internet was similar to going through databases, which David was familiar with. He noted the connection between a microprocessor was to search engine optimisation. Yes or no. Binary. He got comfortable with database marketing.<br /> <br /> His first client at Weboptimiser was Bayer Pharmaceuticals. He saw the links between microprocessing and databases and search engine optimisation. David wrote a guide and became a trainer and project manager in this emerging field of SEO.<br /> <br /> David White managed to get Bayer to the TOP of the rankings. What did he do?<br /> <br /> * Agree with the client what were the keywords they wanted to be listed under. Additionally, he procured a couple of <a href="https://www.translatedright.com/">Translation Services Singapore</a> to understand perspicuously if the keywords had the same impact in other languages also.<br /> * Understand who their target market was, so they could attempt to get listed in a part of the directory that was appropriate for their target market.<br /> * Then look at that directory to see what we were competing against.<br /> * Organise the website pages so the content and keywords were delivered in a readable format.<br /> <br /> It was digging stuff out of their content management system<br /> <br /> * use keywords in Alt Tags<br /> * place keywords in the title of pages<br /> * add keywords to the opening sentence<br /> * also within body content<br /> <br /> There was no real rocket science to it.<br /> <br /> Weboptimiser was possibly the FIRST digital marketing agency, certainly in London. They owned that space.<br /> Use Customer Service to ATTRACT and RETAIN New Clients<br /> Making them number 1, does not guarantee a return on investment. A lot of companies had branding websites. No chance of getting an ROI.<br /> <br /> When you are number one, what will you do with that traffic? What will you GIVE them? That then converts into sale.<br /> David White - the 3 Things He would Advise<br /> <br /> * Think in terms of groups of people. Gary Halbert's 'hungry crowd'<br /> * The worst number in marketing is number one. Never be dependent on one product, one way to sell, one channel, because if that one thing goes wrong, one change in law, vat, you can be caught out. It is anti-number one. If your one client goes away, it can cause you difficulty.<br /> * Focus on the money. There will always be things you get asked to become involved in. RESIST them.<br /> <br /> Contact David White<br /> David's website:  <a href="https://davidwhiteconsulting.com">https://davidwhiteconsulting.com</a><br /> <br /> Download David's free reports:  <a href="https://davidwhiteconsulting.com/free-reports/">https://davidwhiteconsulting.com/free-reports/</a><br /> <br /> <br /> <br /> #117 Podcasting – Kevin Appleby & Graham Arrowsmith#117 Podcasting – Kevin Appleby & Graham Arrowsmithhttp://thenext100days.org/?p=1689Mon, 23 Apr 2018 10:23:08 +010050:26falsefullPodcasting<br /> Podcasting lessons from regular weekly podcasters Kevin Appleby &amp; Graham Arrowsmith<br /> <br /> <br /> Kevin and Graham know a thing or two about podcasting. This podcast is episode 117. That's roughly 2 years and 4 months worth of podcasting. We've made plenty of cock-ups and occasionally got it bang on first time. We're not selling a course on podcasting, but we think we have something to share about podcasting. Because, you may be just like we were, before we started podcasting.<br /> <br /> Unsure. Not really aware of the commitment. No, we don't want to scare you off. Let your voice be heard, but expect to put in a decent amount of effort along the way. Below, you'll see the very first video recording of part of the show being recorded on Saturday, 21st April 2018.<br /> <br /> https://youtu.be/Vlx4Zq6FGAE<br /> <br /> <br /> <br /> &nbsp;<br /> <br /> &nbsp;<br /> Podcasting Audio Quality<br /> For the first time, Kevin and Graham are recording BOTH audio and video. We have chosen to migrate from SKYPE to ZOOM. <a href="https://zoom.us">https://zoom.us</a><br /> <br /> This decision to move to a paid license for Zoom was taken because Kevin was spending time overseas. There the broadband signal was not so good. Therefore, if you are a regular listener, you may have noticed poorer audio quality in recent episodes. This could not be allowed to continue. So an investment was made in Zoom.<br /> <br /> If you are thinking of podcasting as your next step. Then seriously consider Zoom as a way to record great audio quality. What is even better, is you get the video as well.<br /> <br /> Zoom records your voice from where you are. So Graham's dulcet tones are recorded from his super-fast broadband in West Yorkshire. Kevin's overseas restriction no longer destroys the audio for him, Graham and guest alike. Kevin can also record his own voice on Audacity - a free, open source audio recording software. <a href="https://www.audacityteam.org">https://www.audacityteam.org </a><br /> <br /> If Kevin's audio is ruined his end by the local overseas provider, then he can simply dub over his local microphone to computer recording via Audacity.<br /> <br /> So, thanks for the memories Skype, but we're recording with Zoom from now on.<br /> How to Get the Right Podcasting Guests?<br /> We decided to source people great at what they do, but not necessarily headline guests on the US circuit. Don't copy what everybody-else is doing.<br /> <br /> Our advice is be like Bill Glazer suggests in his new book - OUTRAGEOUS Multi-Step Marketing Campaigns That Are Outrageously Successful - <a href="http://outrageouscampaigns.com">http://outrageouscampaigns.com</a><br /> <br /> <br /> <br /> &nbsp;<br /> <br /> Be different. Have your own thing. We have a fire-side chat. We don't script, we have a few bullet points. When these things come together, you'll get real quality snippets from your podcasts.<br /> <br /> Talk about your show. Friends recommend people. But, do your research. Some of your best guests will be referred to you. They might be more well known than yourselves. But everybody benefits from a long-lasting podcast, that people can download at any time.<br /> <br /> Over-talking each other? Don't worry so much. But by splitting audio tracks, you can blank one track to prevent that. Remember it is natural to over-talk. It happens, don't beat yourself up.<br /> <br /> Editing can be used to cut SOME of the 'ems, 'errs.<br /> More About Podcasting Audio Quality<br /> We are after BBC audio quality. That is why we've moved to Zoom. Podcasting is all about producing a radio show on the internet. So it has to be clear.<br /> <br /> A recent guest, <a href="http://thenext100days.org/115-gary-king-earn-80-of-your-income-by-showing-up-once">Gary King</a> was the first guest we have had to re-record the episode. Gary was very patient and took it in his stride.#116 Clare Taylor – Marketing to Millennials#116 Clare Taylor – Marketing to Millennialshttp://thenext100days.org/?p=1663Thu, 12 Apr 2018 21:07:41 +010047:56falsefullThe Secrets of Marketing to Millennials<br /> Marketing to Millennials is vital to many businesses. Millennials are defined by when they were born. Millennials would have been born between 1984 and 2000. So, currently they are aged between 18 and 35years.<br /> <br /> <br /> <br /> <br /> <br /> For Graham and Kevin, they have children in this age bracket. They are all Millennials.<br /> The Arrowsmith Millennials<br /> Luke (30), Sophie (27) and Nathan (23) are all Millennials.<br /> <br /> <br /> It's Not Just Marketing to Millennials<br /> Clare Taylor makes the point that Marketing to Millennials is not just about Marketing to Millennials. It is about marketing to the generations around them - like their downtrodden parents! There will be things that parents of Millennials will do now, that have been affected by the buying behaviour of Millennials. Our behaviour will have been changed by the different ways that our children behave (i.e. using WhatsApp for one in our family).<br /> <br /> Although Marketing to Millennials is important, it is also about marketing to all generations that have been changed because of how the Millennials buy.<br /> About Clare Taylor<br /> She's not a Millennial! Nor did she come down with yesterday's rain!<br /> <br /> <br /> <br /> She has been in marketing for over 20 years. Clare started her business life working for Hotpoint. There, she focused on brands and marketing communications. Clare also did a stint at <a href="https://www.mamasandpapas.com/en-gb/">Mamas and Papas</a>, a manufacturer and retailer, heading retail marketing  in up to 50 stores. This experience allowed Clare to understand retail marketing. She has worked for ForgetMeNot Children's Hospice, a charity in Yorkshire. Then she joined Gary King (a previous podcast guest) and Mike Hall at Think Smart Marketing. In 2018, she was awarded Fellow of the Chartered Institute of Marketing. A really important moment for Clare.<br /> Marketing to Millennials - By 2020<br /> By 2020, Millennials will represent 50% of the workforce. if you want your business to succeed, you need to market to Millennials. Their current market size is £1.2 Trillion. A huge market potential. But they impact all generations. That is why it is important to understand them.<br /> <br /> Kevin pointed out that many Millennials have left University with large student debts, so is it really true that they have huge spending power?<br /> What Matters to Millennials?<br /> Millennials grew up during the recession. They have lived through that period And will know something about the restrictions that placed on many families. They do have student loans. The generation just before didn't have university fees.<br /> <br /> So some Millennials are struggling to get on the housing ladder. Therefore, VALUE is really important to them. They are really careful and considered in their purchases. They buy into brands that deliver them that value they are seeking.<br /> <br /> That is when recommendations and reviews and trials are all really important before they buy into a brand.<br /> Social Matters<br /> They are the first generation that truly engaged social media. 62% are really engaged on social media. Its all about talking, engaging and sharing. Sharing views, blogs, thoughts. This is important about buying behaviour. They have to believe what they told. 32% of Millennials are influenced by recommendations, blogs and reviews. Only 3% are influenced by advertising.<br /> <br /> Advertising to them is not authentic. They are interested in their peer's views. They won't be wooed by TV advertising.<br /> <br /> Older people weren't able to form these views. We had magazines, but not these websites that enabled you to share. It was magazines that shaped influence. Now there are a plethora of sites that allow reviews.<br /> More Things that Matter<br /> Only 1% of Millennials click on sponsored links.#115 Gary King – Earn 80% of Your Income by Showing Up Once#115 Gary King – Earn 80% of Your Income by Showing Up Oncehttp://thenext100days.org/?p=1644Fri, 06 Apr 2018 11:26:02 +010040:55falsefullA Business Model To Earn 80% of Your Income by Showing Up Once<br /> The right business model that creates passive income.<br /> <br /> <br /> Gary King helps businesses create a business model that generates passive income. He offers mentoring to small and medium sized businesses. He is walking the walk. He's delivering exactly this business model for his own mentoring business Tendo UK. They are based in Leeds, West Yorkshire.<br /> <br /> This is about building the right business. And this is using the right business model. A business model isn't a business plan. A plan gets you from A to B. A business model is something that helps you create and deliver intrinsic value to your customers.<br /> <br /> <br /> <br /> In an environment where we are all time-poor. This is about creating a business that allows you to serve your customers WITHOUT trading time for money.<br /> Coaching Consulting Mentoring<br /> There are a lot of good coaches, consultant and mentor. The average number of clients they typically have is 10 to 12. Some will have fewer clients and will be barely making ends meet. There is a limit to earnings based on how much they can charge per hour or day. And then by how many hours or days they work per week.<br /> <br /> This time for money business model limits earnings.<br /> <br /> So how does a coach, consultant and mentor serve their community when they are not working one-to-one with the client?<br /> Passive Income is the Holy Grail for Most Businesses<br /> It does not not matter what your business is currently. Passive income is a business model that can transform your fortunes.<br /> <br /> Ask yourself this question. Are you currently paying for a subscription?<br /> <br /> This might be Xero accounting software or simply paying your accountant on a monthly subscription. You might have signed up to food business <a href="https://www.graze.com/uk/subscribe">Graze</a>. You can buy all kinds of products and services on subscription like shaving kits, contact lenses or adult acne lotions.<br /> <br /> Why the Holy Grail?<br /> <br /> This passive income business model is all about earning money when you are not there. When you are asleep. On holiday. Or just with other clients.<br /> <br /> It is also predictable income. For most small businesses, income can be hand to mouth. A good month, followed by a poor month. Because they have been in delivery mode or because they aren't bringing enough nw projects into their businesses.<br /> Showing Up Once<br /> Unless you are one of the half a zone gurus in this world, most of our techniques we deliver are from previously though through concepts.<br /> <br /> It does not matter whether you are on a stage, or one-to-one with a client. You may be doing a podcast or webinar or Facebook Live. Gary advises you create your own intellectual property by interpreting the tools, concepts and techniques for your specific areas of interest.<br /> <br /> How would you interpret how a particular tool or technique is used for the clients of your business?<br /> <br /> You create your own intellectual property. Then, you package that IP for your audience when you are not serving them one-to-one.<br /> An Online Course<br /> For many coaches, consultants and mentors who have targeted their ideal customer correctly, they will be charging a premium for their services.<br /> <br /> The fact is, this premium will exclude many businesses. They might like the services, but they cannot afford it. Also, they don't know or trust you.<br /> <br /> The challenge is to help these businesses take a leap of faith with a lower priced entry point. Under £200 with a money back guarantee. It means the business owner can get access to Gary's IP, but at a low price point.<br /> <br /> Turning up once!<br /> <br /> The material being used in Gary's new online course was created some time ago. That's the concept of turning up once.#114 Ian Denny – How to Write a LinkedIn Post That Gets You Noticed#114 Ian Denny – How to Write a LinkedIn Post That Gets You Noticedhttp://thenext100days.org/?p=1595Fri, 23 Mar 2018 15:05:39 +010055:28falsefullHave you got a LinkedIn profile? How many people liked or shared your last LinkedIn Post? Not many, eh? That's why this podcast is for you.<br /> How to Write a LinkedIn Post That Gets You Noticed<br /> <br /> <br /> Ian Denny coaches people how to write a LinkedIn Post. He's good at it too.<br /> <br /> <br /> <br /> &nbsp;<br /> <br /> Ian is all about education. He has built LinkedIn communities that are supportive of each other. It's like a networking group.<br /> What is LinkedIn?<br /> What people want LinkedIn to be, and what it actually is, is different.<br /> <br /> Ian helps you to understand the rules of LinkedIn. He informs his clients about the LinkedIn algorithms. And more importantly, he coaches people about the LinkedIn Human Algorithm.<br /> <br /> This comes back to copywriting. Ian helps people to communicate in a way that people understand and keep reading. He coaches posts that engage people and that do something for them.<br /> <br /> LinkedIn is a newspaper. <br /> <br /> With LinkedIn its newsfeed is created by our LinkedIn Posts. LinkedIn edits these posts to determine what content we see. They do this using an algorithm.<br /> <br /> The majority of people on LinkedIn are salespeople. It's hard for these guys to stop being sales people. When they get on LinkedIn, they sell! However, LinkedIn doesn't want to have a newspaper stuffed full of classified ads. It wants news and information. Useful stuff. You would not read such a newspaper, would you?<br /> Don't put links inside your posts.<br /> Ian advises that LinkedIn wants you to stick on their platform. Therefore they don't like you to click away on the links embedded in your LinkedIn post. If you do have such links, they will penalise the growth of those posts throughout the platform.<br /> <br /> With links it will only travel as far as first degree connections.<br /> <br /> What you should do, is put that link into the first comment under your LinkedIn Post.<br /> Don't use language in your LinkedIn Post that would throw an email into a junk folder<br /> LinkedIn have 3 tests for every LinkedIn post that goes out.<br /> <br /> Is it:<br /> <br /> * Spam?<br /> * Low quality?<br /> * Clear?<br /> <br /> If it is not sure, it presents the post to a small selection of your first degree connections. This tests whether of not people like, comment or engage with the post. If they do, LinkedIN will show it to more people.<br /> <br /> These 3 tests protect the content of the LinkedIn feed. It stops LinkedIn from being a wholly classified advertisement based feed. Which would kill it stone dead.<br /> <br /> The spam test is just like a spam filter on an email application. It looks for junk mail, risky content, sales language. The algorithm looks for keywords associated with sales messages.<br /> <br /> Low quality is largely an unknown. Elsewhere, it refers to people making short visits to the site. In other words clicking away quickly. Or having popups. Low quality also comes from articles that are broken up and where you click to the next page. The LinkedIn algorithm follows similar rules and restrictions.<br /> <br /> If the algorithm is not sure, it passes the query to a human.<br /> <br /> &nbsp;<br /> <br /> <a href="http://socialproof.co.uk"></a><br /> <br /> &nbsp;<br /> Formatting Your LinkedIn Post<br /> If you do have a link to send people to in your LinkedIn Post, use the first comment. It is similar to Facebook in this respect. They are trying to keep you watching and tuned into LinkedIn.<br /> <br /> A post is like an advertorial. LinkedIn is a publishing platform. They are passively editing your LinkedIn Post.<br /> Educate Your Audience First<br /> Educate your audience on your areas of expertise. But, not all the time!<br /> <br /> If you are an accountant, don't talk about spreadsheets every day. You will not get a following that way.#113 Mark Taylor – Local Search Perfected#113 Mark Taylor – Local Search Perfectedhttp://thenext100days.org/?p=1612Mon, 19 Mar 2018 07:00:48 +010001:03:12falsefullWant More Sales? Local Search Expert Explains How<br /> Mark Taylor is the founder of local search experts eSalesHub. What has been the key development his company has made to local search in the past year since we spoke in Episode 60?<br /> <br /> <br /> <br /> <br /> <br /> &nbsp;<br /> Local Search Knowledge Boost From CRM Integration<br /> <br /> <br /> <a href="http://esales-hub.com">eSales Hub</a> are now connecting to CRM systems. Not only can they track what keyword makes the phone ring. They can track which keyword leads to a sale. They are now able to map the complete customer journey from local search.<br /> <br /> Ever since they have integrated into client's CRM systems, it has given them so much knowledge. This knowledge is revealing what keywords are driving people to make a purchase. And what keywords are not. Just a slight difference in a keyword can make a massive difference to sales. This insight enables them to optimise their key-term.<br /> <br /> An example:  "Estate Agents"<br /> <br /> The term "Estate Agent" (singular) is used by people who want to BUY a house. But, the key-term "Estate Agents" (plural) drives people who want to SELL a house.<br /> <br /> So just that difference of an "s" has made a massive difference to their Estate Agent clients. This drags eSales Hub into the semantics of search. Is it that "estate agents" is used because sellers are looking for several agents, for their dog-and-pony shows. For those agents to come along to see the searcher to demonstrate why they are ideal for selling their houses? Mark is rightly cautious about this. He has not held focus groups with clients, or conducted research. He points to the mindset of the customer.<br /> <br /> Again, take the key-term with "price" in it versus "cost".<br /> <br /> A search asking what the price of a boiler is, through the terms "boiler price", is indicative of a person scouting around. They are further up the purchase funnel. Further away from making the purchase. It's the opposite with the term "boiler cost". Searchers have already done their research and they are at that point where they want to make a purchase.<br /> Profitablility Increased From Understanding Local Search Conversions<br /> Previously, eSales Hub could only really tell that they were making the phone ring. Now as they integrate into CRM systems, they have discovered the key to making the client PROFITABLE. By connecting that initial click in Google Adwords right through to sale.<br /> <br /> This gives you so much intelligence that simply has not existed before. This has meant that some clients are getting fewer leads this year, but those leads are more profitable. With the sales data, you can enhance conversion and average order values. Then you can focus on those keywords that give you a greater return.<br /> <br /> So, boiler price might drive lots of phone calls. But, they are the wrong type of calls. They are too far away from making a purchase decision. Whereas, boiler cost works a lot better for conversions. The searcher immediately goes to a boiler survey and has a higher propensity to purchase.<br /> <br /> Is there a general rule here? The price of something and the cost of something? Is it because people are following the advertising AIDA principle? Awareness, Interest, Desire and Action. Do they make decisions at different stages. The answer will be yes to that. The closer they get to a sale though they are thinking about paying for something, soon. So the word cost has more relevance to them in their minds than price.<br /> Why Are People Going on the Internet?<br /> It is no different from people using Yellow Pages, a decade ago.<br /> <br /> <br /> <br /> Think about when you are searching for a service. You have not had a recommendation. There is no-one that you know. So what is the first thing you do? Search for somebody.<br /> <br /> Your motivation is to go down a list of alternatives and fin...#112 Drayton Bird – Direct Marketing#112 Drayton Bird – Direct Marketinghttp://thenext100days.org/?p=1573Sun, 11 Mar 2018 15:29:19 +010058:30falsefullDo you want to learn about direct marketing from the best in the world? listen to Drayton Bird on this week's show<br /> <br /> <br /> Direct Marketing by Drayton Bird<br /> “Drayton Bird knows more about direct marketing than anyone in the world.”<br /> – David Ogilvy, founder of Ogilvy &amp; Mather<br /> One of the world's greatest advertising men, David Ogilvy thought Drayton knew more about direct marketing than anyone in the world.<br /> <br /> In this podcast, Drayton shares insights about direct marketing, advertising and copywriting. What can you learn from that insight?<br /> What are the deadly sins that small businesses are making in their copywriting?<br /> The answer is the same as large businesses. Those sins can be summed up in THREE words...<br /> Failure to Study<br /> Even copywriters are guilty. Drayton shared a story about a group of UK copywriters. How many of them had read what Drayton considers to be the single most important book on copywriting and marketing - Claude Hopkins Scientific Advertising. Just 10% of those copywriters had.<br /> <br /> <a href="http://www.scientificadvertising.com/ScientificAdvertising.pdf">http://www.scientificadvertising.com/ScientificAdvertising.pdf</a><br /> <br /> <br /> <br /> &nbsp;<br /> <br /> Drayton says the overwhelming number of people in marketing know the 'square root of sod all'. Hopkins' book was originally published in 1923.<br /> <br /> BUY THIS BOOK: <a href="https://www.amazon.co.uk/Scientific-Advertising-Claude-Hopkins/dp/1603866361">https://www.amazon.co.uk/Scientific-Advertising-Claude-Hopkins/dp/1603866361</a><br /> <br /> Everything that Drayton writes now, is based on the principles that Hopkins established in this book. Ogilvy said nobody should have anything to do with advertising until they have read this book at least SEVEN times.<br /> <br /> Read the book and it will make your marketing better.<br /> What makes a good copywriter?<br /> Drayton says he was influenced by David Ogilvy, even before he met him.<br /> <br /> These are important if you want to be a copywriter (according to David Ogilvy)...<br /> <br /> * Obsessive curiosity - be very curious about things. Do you love to learn about new things? Do you get fascinated by new clients' businesses?<br /> * Skill at the art of nit picking<br /> * High standards of personal ethics - good copywriters are big people without pettiness.<br /> * Guts under pressure, resilience in defeat. - sometimes people don't respond, when you get turned down, it is depressing, so be persistent.<br /> * Brilliant brains, not safe plodders - ordinary people are not good at writing copy. Most good copywriters tend to be a little odd in some way other.<br /> * A capacity for hard work and midnight oil.<br /> * Charisma, charm and persuasiveness. Ogilvy had a way of changing the subject without warning. The secret of success in advertising was 'charm'.<br /> * A streak of unorthodoxy. Look at things from a different angle to other people.<br /> * The courage to make tough decisions.<br /> * Inspiring enthusiasts - got to be able to motivate. Inspire people to follow and trust you.<br /> * A sense of humour. 44% of Britain don't like their jobs!<br /> * A burning desire to take money off people. Get people to buy stuff.<br /> <br /> &nbsp;<br /> <br /> Drayton's book Commonsense Direct Marketing - note the testimonial on the fly - "Read it and re-read it, it contains the knowledge of a lifetime" David Ogilvy<br /> <br /> It all started because Drayton could not find a simple definition of direct marketing.<br /> <br /> Drayton has a revised version of his 1980s book "How to Write a Sales Letter that Sells" <a href="https://www.amazon.co.uk/Write-Sales-Letters-that-Sell/dp/0749438762">https://www.amazon.co.uk/Write-Sales-Letters-that-Sell/dp/0749438762</a><br /> <br /> Also see Bob Bly's <a href="https://www.amazon.co.#111 Graham Arrowsmith & Kevin Appleby – Make More Money#111 Graham Arrowsmith & Kevin Appleby – Make More Moneyhttp://thenext100days.org/?p=1561Sat, 03 Mar 2018 13:37:27 +010050:42falsefullHave you joined <a href="https://www.facebook.com/groups/thenext100days/">our challenge</a> to double your business? Here are some strategies that might help you get more leads and make more money. <br /> <br /> <br /> Marketing Strategies to get More Leads and Make More Money<br /> This week's podcast follows up the 7 levers business model from <a href="http://thenext100days.org/110-pete-williams-7-levers-business">last week's show</a> with some top marketing strategies that you can implement to improve each lever.<br /> <br /> We're using a document provided by GKIC (Glazer Kennedy Inner Circle) that was a bonus when I purchased their famous Magnetic Marketing programme. It's 47 Top Strategies - How GKIC Members Used Our Powerful and Straightforwards Marketing Strategies to Get More Leads and Make More Money.<br /> <br /> Marketing Strategy #1:  Send a Newsletter to Your Customers<br /> 5 secrets<br /> <br /> * Tell them what else you do.<br /> * Tell them what's new.<br /> * It's not about YOU.<br /> * Recognise the best parts of your newsletter.<br /> * Frequency trumps everything.<br /> <br /> This links to the 6th Lever to increase the number of transactions from your customers.<br /> Marketing Strategy #2:  Send a "Shock and Awe" Package<br /> This is a strategy to convert prospects. Your 5-Star Prospects. This is where you are sending a 'salesman in a box". Depending on what you put in the box, you might be looking at £100. So, this is a conversion technique and it should be worth EVERY penny. This is a conversions lever.<br /> <br /> This can be used prior to a face to face meeting. Use it with your high value prospects.<br /> Marketing Strategy #3:  Choose Your Target Market<br /> Section off a part of the market you can serve well. This is your SUSPECT strategy. Be clear about what you are selling and who you are selling to.<br /> <br /> If you are considering that you sell to EVERYBODY. You really need to check yourself. Consider taking one small niche at a time and apply your marketing strategies to them.<br /> <br /> You can think about each segment as different avatars.<br /> Marketing Strategy #4:  Follow Up With Your Prospects<br /> This is the prospect lever. How often do you forget to follow up?<br /> <br /> Achieve "top of mind" status with your prospects. You also find out more about prospects. When you follow up, it provides another opportunity to get to the nub of their requirements. That way you can tailor your propositions.<br /> <br /> Use the coaching question - "What's on your mind?"<br /> <br /> Use a good technique for listening. I recommend using "Thinking Pairs". Between you and another person, you allow the other person to answer a question. For 3 minutes. WITHOUT jumping in with solutions. Just listen.<br /> Marketing Strategy #5:  Raise Your Prices<br /> Don't be tempted to beat your competitor's price. That is a marketing strategy that will defeat you eventually. It means you have less money to grow.<br /> <br /> Attract affluent individuals. If you want advice and help to do this, contact Graham.<br /> <br /> Some of this depends on what you sell. Do you want to choose clients who want to focus on price. Discuss the layers of value that you offer. That way, your price becomes less important.<br /> <br /> This is an average item price marketing strategy.<br /> Marketing Strategy #6:  Use "Unusual" Communications and Dimensional Mail<br /> Dimensional mail. Imagine putting a little gift inside your letter, linked to your message and makes your letter stand out. Charities use pens in their letters to allow you to respond quickly to their offers.<br /> <br /> Lumpy mail also gets to the top of the A Pile (the B Pile is the less important pile).<br /> <br /> Unusual communications - imagine seeing something related to model railways (for Kevin). Sending that across to your customer helps you build a closer relationship with them.#110 Pete Williams – The 7 Levers to Double Your Business Profits in 7 Weeks#110 Pete Williams – The 7 Levers to Double Your Business Profits in 7 Weekshttp://thenext100days.org/?p=1546Fri, 23 Feb 2018 07:00:22 +010050:56falsefullDo you want to double your profits in the next 7 weeks? Pete Williams reveals the 7 levers you need to use in this week's podcast.<br /> <br /> <br /> The 7 Levers of Business to DOUBLE Your Business Profits in 7 Weeks!<br /> Pete Williams explains the 7 Levers of Business in this podcast. Pete Williams is the award-winning author and entreprenuer behind the 7 Levers system. Pete runs a number of highly successful businesses you might also want to be <a href="https://www.exit.guide/guides/how-to-sell-a-small-business">seeking information on selling your small business</a>. They include Simplyheadsets.com.au, Infinititelecommunications, Springcom, and earHeroSports. Pete lives in Melbourne, Australia. Melbourne is known as the sporting capital of the world. Excepting that beacon of sporting excellence at Elland Road, Leeds of course.<br /> <br /> <br /> The 7 Levers of Business<br /> The 7 levers of business or how to double your profits. Every business is about profit. His thinking was, if we are here to make a profit, WHAT actually drives that profit?<br /> <br /> Any business. Telco, Ecommerce, Online SAAS, Bricks and Mortar, etc. The 7 Levers is a really good blueprint of what you should do. Doing the right stuff.<br /> <br /> This graphic explains the 7 Levers.<br /> <br /> &nbsp;<br /> <br /> <br /> <br /> &nbsp;<br /> The 7 Levers Explained.<br /> The SUSPECTS Lever<br /> This is how many people are aware of your business. If you are a footwear retail store, this is how many people walk into your store.<br /> The PROSPECTS Lever<br /> How do they become prospects? Back to the footwear store. This is how many people try on a pair of shoes. These people are interested.<br /> <br /> The learning here is that many businesses put EVERYBODY into one bucket, called Prospects. Some are actually Suspects and some are Prospects. Suspects are visitors to your website. Prospects put their hand up and say "I'm worth your time". Such as, opting-in for your free report.<br /> <br /> The conversations are very different. Someone walking into a store - most retail assistants say 'hi, can I help you?'. Versus a conversation with someone slipping on a pair of shoes in your store, the conversation is all about the product, and getting them to loosen their wallets.<br /> <br /> A free consultation - your web-page is about selling suspects on the consult. When you conduct the consultation, you are tailoring your services to the prospect.<br /> The CONVERSIONS Lever<br /> How many of the prospects,<br /> <br /> * download the free report?<br /> * take a trial? or<br /> * order?<br /> <br /> The AVERAGE ITEM PRICE Lever<br /> What's the average price of the stuff you sell? i.e. Shoes, shoe cleaners and socks. Be really clear on what is your average item price. Work out all the different stuff you sold last year. Then divide by the number of items sold.<br /> The AVERAGE ITEMS PER SALE Lever<br /> Here the sale would be a replacement inner sole. Buy the running shoe plus an additional item. Such as, an inner sole. This will give you more longevity with the shoe.<br /> <br /> With Graham's firm, Finely Fettled <a href="https://www.finelyfettled.co.uk">https://www.finelyfettled.co.uk</a> you would count postage and print as part of a singular product. An additional item is copywriting.<br /> The TRANSACTIONS PER CUSTOMER Lever<br /> This is about getting customers to buy from you again. The easiest customer to sell to is a previous customer.<br /> The MARGINS Lever<br /> What are your margins? How do you keep the most cash in your business? This lever is about tweaking your margins by negotiating contracts, lowering costs.<br /> <br /> HOW do I DOUBLE my business?<br /> <br /> Don't overwhelm yourself.<br /> <br /> By getting 7 10% wins, you'll double your business. Look at each of the 7 areas and get a small 10% increase. All the little changes compound and magnify your results.#109 LinkedIn Leads with Lee Betts#109 LinkedIn Leads with Lee Bettshttp://thenext100days.org/?p=1532Fri, 16 Feb 2018 17:37:51 +010050:44falsefullHave you considered using LinkedIn for lead generation. Lee Betts tells us how to get 10-20 LinkedIn leads a week for only £99<br /> <br /> <br /> Get 10-20 LinkedIn Leads Per Week for £99<br /> Lee Betts has cracked the code of generating LinkedIn Leads with his <a href="https://www.linkedhacker.com">LinkedHacker.com</a> website. By using exactly the same process for his own business as he does for clients, Lee has found that 40% of the leads convert to sale. Now, that's pretty good!<br /> <br /> Lee is used to failure. As an entrepreneur, Lee failed time and time again. Until he realised the importance of scaling. He has aced that class with LinkedHacker.com.<br /> <br /> Speaking to us from Townsville Australia, Lee explained he identified a magical growth hack that he implements as part of the process. Getting LinkedIn Leads is a process that starts with you upgrading to LinkedIn's Sales Navigator. This will set you back around £65 per week. But you can get a 30 day free trial.<br /> Target Your Ideal Client with LinkedIn Leads<br /> The first step is to identify your ideal client.<br /> <br /> Here is what to look for:<br /> <br /> * What keywords does your ideal client get found with?<br /> * Where do they live?<br /> * What kind of company are they?<br /> * What's their industry?<br /> * What are their Job functions and Job titles?<br /> <br /> Imagine your ideal client is worth £1,000 profit to you over the course of the next year. With 10 leads per week and a conversion rate of 1 in 20, over the next month you'd have a 4.3 to 1 ROI.<br /> <br /> <br /> How Does This LinkedIn Lead System Work?<br /> Your existing links are not used. Lee focuses on attracting new people to you. They get access to your LinkedIn account.<br /> <br /> They are not too salesy. It's about starting a conversation. It works better for some businesses than others. You can have a 2 week minimum trial. And you can exit the agreement anytime you like.<br /> <br /> LinkedHacker.com have built a process that works. A member of staff is equal to 50 clients. For Lee, 50 clients equals £5k per week.<br /> What is a lead?<br /> Someone responds to your message and they show an interest. It is not a qualified lead though. Over a month you'll get 40-80 expressions of interest. Out of them come 20 qualified leads per month.<br /> <br /> They generate leads but they don't get involved thereafter.<br /> Advice from Lee the Entrepreneur<br /> Lee recommends reading Mark Manson's "The Subtle Art of Not Giving a F***" <a href="https://www.amazon.co.uk/Subtle-Art-Not-Giving-Counterintuitive/dp/0062457713">https://www.amazon.co.uk/Subtle-Art-Not-Giving-Counterintuitive/dp/0062457713</a><br /> <br /> * "It's not what you want in life but what you are willing to suffer.<br /> * Answer that question first before you go all in.<br /> <br /> How important it is to know every area of the business. Have a good understanding of all parts of the business. Read. Research. Test and learn.<br /> <br /> Also, focus on something that is SCALABLE.<br /> How to Contact Lee Betts<br /> <a href="https://www.linkedhacker.com">https://www.linkedhacker.com</a><br /> <br /> <br /> <br /> <a href="http://thenext100days.org/podcast-2">The Next 100 Days Podcast</a> is brought to you by <a href="http://www.finelyfettled.co.uk/">Graham Arrowsmith</a> and <a href="http://www.applebyconsulting.co.uk/">Kevin Appleby</a><br /> <br /> &nbsp;<br /> <br /> &nbsp;<br /> <br /> &nbsp;#108 Managing Cash Flow with Perry Burns#108 Managing Cash Flow with Perry Burnshttp://thenext100days.org/?p=1512Sat, 10 Feb 2018 09:08:22 +010052:00falsefullIs managing cash flow one of your biggest challenges? Do you have sleepless nights over meeting all your outgoings? Perry Burns joins us to show you how to release cash tied up in invoices and get money owed by debtors into your business faster.<br /> Managing Cash Flow<br /> <br /> <br /> Managing cash flow is how Perry Burns helps the world. He is the Managing Director of Working Capital Partners in London. He works with small businesses where they are under pressure with cash flow. They are able to help them to release cash tied up in invoices, help them to pay suppliers on time and get them to a situation where they aren't worrying about paying the next bill or how they are going to grow their business.<br /> <br /> Businesses dont go bust because they are not making profit. The main reason why businesses go bust is that they run out of cash.<br /> How Working Capital Partners Helps with Cash Flow<br /> The two most common ways are:<br /> <br /> * How much are you owed by your debtors? WCP look at their debtors ledger, checking the credit rating of those debtors, then effectively buying that ledger from them. As much or as little as they need. This gives them immediate cash.<br /> * If there isn't a debtors ledger or the debtors ledger is poor, that's where they focus on paying suppliers. This relieves the need for cash to pay suppliers.This is particularly helpful with younger businesses where suppliers are reluctant to grant credit terms. This intervention helps cycle their business quicker than they would otherwise be able.<br /> <br /> <br /> <br /> &nbsp;<br /> What's the Cost of Factoring a Supplier's or Creditor's Invoice?<br /> That's probably the most common question WCP get asked. (Well done Kevin!)<br /> <br /> There isn't a simple answer. It depends on what percentage of invoice that is financed and how long the debt is outstanding. But most clients pay between 2 and 5% of the invoice value.<br /> <br /> This is not the cheapest form of finance. However, it is one of the most convenient. And certainly one of the quickest to set up.<br /> <br /> If your business is working on a reasonable gross margin, the fee can be built into the deal. Most of WCP's clients will discount immediate payment of 2-3%, or alternatively you can have your credit terms at 30-45 days whatever, and the price will be whatever it will be. Covering the WCP fee and they still get paid straightaway because they tae the invoice directly to WCP.<br /> How do People React to 2 Tier Pricing Like This?<br /> According to UK Finance <a href="https://www.ukfinance.org.uk">https://www.ukfinance.org.uk</a> something like £64 billion of UK debt is factored every year. Most debtors are very used to the idea that there will be a Factor involved and who will be intermediating the finance.<br /> <br /> It is a very common way of financing deals.<br /> <br /> Especially for larger companies. In some countries in Europe, 90% of deals are factored. Spain, Italy, nearly all deals are factored.<br /> How Does Factoring Work?<br /> When the invoice is raised, there is an Assignment notice put on the invoice. This can be done through Sage or Quickbooks or whatever.<br /> <br /> The assignment notice says this debt has been assigned, to Working Capital Partners Limited, and please pay this bank account. It's a simple as that. WCP call the customer's accounts payable department to make sure they have got that assignment, they then pay into WCP's trust account. Once settled, WCP deduct their fee and send the money on to their client.<br /> Are Assignment Invoices Paid More Quickly?<br /> Do they just behave normally...stretching credit terms, or do they behave differently? When customers know that a Factor is involved, they TEND to pay WCP quicker than they would pay the client directly. The reason is they know that WCP know what they are doing. And they will be more aggressive in collecting that debt than a normal supplier...#107 Which Systems Do You Need To Fix First?#107 Which Systems Do You Need To Fix First?http://thenext100days.org/?p=1489Fri, 02 Feb 2018 08:37:16 +010050:42falsefullWhich Systems Do You Need To Fix First?<br /> If you are in a complete and utter mess, putting a system in place makes things manageable and doable. Marina Darlow, an expert in systems, joins The Next 100 Days Podcast for the second time and discusses how emotions and systems interweave.<br /> <br /> <br /> <br /> <br /> <br /> Marina has launched a new course and set up her own podcast.<br /> <br /> Better at Business. Listen to Marina here: <a href="https://betteratbusiness.podbean.com">https://betteratbusiness.podbean.com</a><br /> ADHD - Attention Deficit Hyperactivity Disorder<br /> Marina works with visionaries who she often finds are somewhere on the ADHD spectrum! Most of her clients have diagnosed or undiagnosed ADHD. They are all creative, active and visionary. Enough to start a business and make something of it. Yet, on the other hand, they are often the people who struggle with systems and linear processes. As Marina is expert in systems and linear processes, they are attracted to her.<br /> <br /> She loves them. They are the most fun, inspiring and unpredictable people you can think of.<br /> Mentoring<br /> Graham mentioned mentoring a young man who is very likely to be on the ADHD spectrum. As part of the volunteering, the authorities offered training in Mindfulness. Fascinating experience, provided by a lovely lady called Barbara - who sat the volunteers down. Sitting down the volunteers were walked through a technique. Close to hypnosis, completely calmed and centred. It was like that moment when you drop off to sleep. An unburdening exercise.<br /> <br /> Would a young person react to this training environment. Marina thinks mindfulness is catching up from elementary schools to prisoners (Graham scurrilously said he's a mixture of those!). She cautions to be clear about who you'd associate with in this space as there is a 'ton of woo' stuff. This was a technique to clear your mind. One where you focus on a specific or even nothing at all. These kinds of techniques, can be effective on multiple levels.<br /> <br /> Marina cautions that these techniques may have their audiences - corporate CEOs? Maybe, maybe not. Tree-huggers - probably. Graham is neither. Allow yourself to be open to the techniques. Don't be too scientific. They are worth pursuing.<br /> Systems and Emotions<br /> Marina puts systems in place for people. Which means, she tells them how to track their money, and she goes into the depths of their cash flow. She creates a systems plan with them and reviews their accomplishments over time. So then, she will look into their CRM and see if it is working. And finally, Marina discovers if their data is organised.<br /> <br /> You'd think it's a regimented, boring, linear job.  When confronted with our own mess, we react emotionally.<br /> <br /> Example<br /> Cash-flow. Marina will look at their income streams and expenses. Then clients realise they aren't making enough money. They also might be spending too much money.<br /> <br /> People don't react well to the fact that they are NOT solvent!<br /> <br /> Example<br /> Her client had two businesses and wanted more time to be devoted to painting. Marina helped her organise her time. To deliver her services so that she hit her financial goals. It only left 2 hours to paint! Marina's client went into a tail-spin. It was like a 3 year old's tantrum!<br /> <br /> "I'm not going to let go of my painting. I need it for my sanity." (Sound familiar?).<br /> <br /> Marina's task was to persuade her client that she needed to forgo things in her life. They discussed how the client could meet her financial goals in fewer hours per week. They raised her prices.<br /> <br /> It's THAT moment. When you realise how hard it is going to be.<br /> Monitoring Systems<br /> You need to check in with your systems on a regular basis. It's the only way to keep things in check. Checking allows you to catch things when they are small...#106 Writing Bids – How to Create a Winning Bid with Kevin Appleby#106 Writing Bids – How to Create a Winning Bid with Kevin Applebyhttp://thenext100days.org/?p=1460Fri, 26 Jan 2018 16:27:52 +010036:47falsefullDoes your business model require you to bid for work? Is your success rate as good as you might like? This podcast is all about writing bids. We pose the question - how do you create a winning bid?<br /> Writing Bids: How to Create a Winning Bid<br /> <br /> <br /> This podcast is all about writing bids. The Next 100 Days Podcast often covers generating leads and closing sales. For many businesses, generating leads isn't what they do. Instead they are responding by writing bids to opportunities that have been published somewhere.<br /> <br /> So how do can you be compelling and win more often when you are writings bids? Kevin Appleby explains.<br /> <br /> <br /> <br /> Are you looking for contracts? Where the process for getting that sale is writing bids. Lead generation doesn't really come into it. It is more important how you create a winning bid.<br /> First, Get On Frameworks<br /> Kevin's experience is largely based on consulting within the public sector. The way you get in is by being part of various 'frameworks'. Normally you find yourself writing bids to get onto those frameworks. A framework is part of the public sector procurement rules. If you are doing a full tender in the public sector, you have to follow a process called OJEU. That's all about the European Journal for Opportunities. (Read more on this link)<br /> <br /> <a href="https://www.ojeu.eu/whatistheojeu.aspx">https://www.ojeu.eu/whatistheojeu.aspx</a><br /> <br /> A public sector contract should be advertised in OJEU. Advertised to the world and anyone can apply. But, beware, it is a horrendously long process. A public body would have gone to OJEU and put a framework out, saying over the next 5 years, we are going to let £20m of work of this nature - finance, IT contracts etc. Various people will bid to be 'on the framework'. You qualify by showing that generally you are capable of doing a lot of things.<br /> <br /> There might be 10 or 20 or 30 suppliers on a framework. So when the proper opportunity comes out, maybe valued £50,000, the public body can then contract MUCH QUICKER. By issuing an opportunity to the framework and asking people to respond. Then rather than being a 6 month process, that most OJEUs end up in, it can become a 3 to 6 week process.<br /> Contracts Finder<br /> Also in the UK, there is something called Contracts Finder.<br /> <br /> <a href="https://www.gov.uk/contracts-finder">https://www.gov.uk/contracts-finder</a><br /> <br /> These are for lower value contracts that are advertised and anybody can go into the Contracts Finder website, browse through the opportunities that are on there and can if they wish submit a bid.<br /> <br /> <br /> <br /> &nbsp;<br /> Managing a Bid Team<br /> Earlier in Kevin Appleby's career, he managed a bid team. Writing bids for some of these contracts can expensive. Kevin recalls bidding for contracts valued between £10,000 and £5-10m. The bigger the opportunity the more effort goes into it. You are investing more time in this process. His consultancy found that while they were winning enough bids to keep going, they were writing bids for a huge number of tenders.<br /> <br /> Their win rate wasn't fantastic! They were winning between 1 in 6 or 1 in 7 bids.<br /> <br /> Obviously, they were bearing the cost of the 6 that they didn't win. Their business decided to do something about moving the bid rate from 1 in 7 to nearer 1 in 3. Kevin was asked to sort that problem out.<br /> <br /> They did two things:<br /> <br /> * More careful about which tenders they bid for.<br /> * Evolved a process for writing bids that meant they presented compelling and winning bids.<br /> <br /> Free Bid Proposal Template<br /> Kevin designed a BID PROPOSAL TEMPLATE. This is what you can get your hands on right here! It is Free. It is very similar to the original. If you are writing bids this template will help you.<br /> <br /> <br /> #105 How People Make Choices with Daniel Burstein#105 How People Make Choices with Daniel Bursteinhttp://thenext100days.org/?p=1448Fri, 19 Jan 2018 13:32:43 +010054:24falsefullHave you recently asked How people make choices? No matter what you are engaged in, marketing, teaching, consulting, this question applies. How people make choices is exactly what the MECLABS Institute studies. Daniel Burstein is their Senior Director of Content.<br /> <br /> <br /> How People Make Choices - A Master Class for Marketers<br /> <br /> <br /> MECLABS Institute was founded about 20 years ago, by Flint McGlaughlin. He saw an opportunity to understand how people make choices with the growth of the internet. Back in the late 90s, it was pretty embryonic!<br /> <br /> Flint saw the internet not just as a way to communicate, but as essentially a living laboratory. That's because in real-time you can monitor a customer's decisions. Then see what changes you can make to affect those decisions. Using that knowledge, learn how you can best serve those customers.<br /> Who are MECLABS Institute?<br /> MECLABS Institute has completed over 20,000 marketing path experiments. They conduct theses experiments with research partners who are Fortune 500 companies and small start-ups who have the traffic to do that. They publish findings into how people make choices in Marketing Sherpa and Marketing Experiments.<br /> <br /> <a href="https://www.marketingsherpa.com">https://www.marketingsherpa.com</a><br /> <br /> https://marketingexperiments.com<br /> <br /> MECLABS takes a very evidence based approach. To understand how people make choices, you have to battle what Daniel calls "marketer's gut". We all have it. I think this will work. I think that's going to work. As opposed to listening and researching how customers actually make their decisions and choices. Sometimes you'll be surprised at what works.<br /> What works best? Newsletter Ad or a Single Call to Action Email?<br /> Daniel described an experiment with a publications business who work with MECLABS, between an ad at the bottom of a newsletter and a single purpose email from their Editor (Download our free report). And at the bottom of the newsletter, here is a banner ad that you can click and download the free report. They did the test at the end of 2017. Daniel had a sense that the direct email would pull far more responses. Earlier this month, they reviewed the responses. One of Daniel's analysts pointed out that counter-intuitively, they did a lot better with those ads in the newsletter. Daniel's golden gut was wrong. So the experiment taught them something about how people make choices. It told them that the ad at the foot of the newsletter worked better so they intend to focus on that as the method for promoting their free report.<br /> <br /> Your gut can put you in the right direction. But look at the data. Experiment to look at what really works, because sometimes it is surprising.<br /> <br /> Different audiences perform differently.<br /> <br /> With some audiences, an email in letter style with one single call to action, will work better than a newsletter. Imagine, there's five to seven articles at the top, then the banner ad at the bottom, maybe another ad too. Maybe 10 calls to action in the entire piece, linked to the content from that publication that they are used to. In other situations, a single call to action email performs better, because it is a direct conversation asking for that one thing. In this case, the audience probably is highly engaged with that newsletter and is highly engaged with that information. Moreover, the reader has got to the bottom of the newsletter!!<br /> Do you want to understand Marketing Rules of Thumb?<br /> Just tell me what to do. Do I do a GREEN button or a BLUE button? Beware dear reader, there are principles don't follow "best practices".<br /> "Best practices are just pooled ignorance"<br /> Flint McGlaughlin<br /> MECLABS cannot tell you what will work in every situation. What you want to do is to learn from YOUR audience in your situation. Come to all this with a mindset of putting the...The Direct Mail Solution – With Direct Mail Expert Craig SimpsonThe Direct Mail Solution – With Direct Mail Expert Craig Simpsonhttp://thenext100days.org/?p=1432Fri, 12 Jan 2018 17:10:55 +010001:00:02falsefull<br /> The Direct Mail Solution<br /> Craig Simpson is the co-author of The Direct Mail Solution and a bone fide direct mail solution expert. The Direct Mail Solution is a book written to help business owners build a lead-generating, sales-driving, money-making direct mail campaign. His co-author is Dan Kennedy.<br /> <br /> The Direct Mail Solution:      <a href="https://www.amazon.co.uk/Direct-Mail-Solution-Lead-Generating-Sales-Driving/dp/1599185180">https://www.amazon.co.uk/Direct-Mail-Solution-Lead-Generating-Sales-Driving/dp/1599185180</a><br /> <br /> <a href="https://directmail.agency"></a>The Direct Mail Solution - Craig Simpson &amp; Dan Kennedy<br /> <br /> Craig is the real thing. A direct mail solution expert. His firm, Simpson Direct, based in Oregon, USA has mailed more than 300 million sales pieces, used thousands of mailing lists and sold hundreds of thousands of products, courses, services and newsletters.<br /> <br /> Additionally, Craig is co-author of The Advertising Solution, a book that captures lessons from 6 of the greats of advertising – Robert Collier, Claude Hopkins, John Caples, David Ogilvy, Gary Halbert and Eugene Schwartz.<br /> <br /> The Advertising Solution:     <a href="https://www.amazon.co.uk/Advertising-Solution-Influence-Prospects-Multiply/dp/1599185962">https://www.amazon.co.uk/Advertising-Solution-Influence-Prospects-Multiply/dp/1599185962</a><br /> The Eugene Schwartz Copywriting Focus Method<br /> Craig started the podcast discussion with an explanation of how Eugene Schwartz focused on writing copy.<br /> <br /> "It works phenomenal" Craig said about this method he uses himself, not just for writing, but for all areas of business. The technique is great for difficult projects. So how does the technique work?<br /> <br /> Every time you have a very difficult project, that you really don't want to do or it's more than you want to accomplish, Craig puts this method into practise. When Gene Schwartz, possibly one of the road's best ever copywriters, he would have all these ideas in his mind. Too many to easily just put them down on paper. Or maybe he would have no ideas at all.<br /> The Focus Technique<br /> <br /> * Gene would never just sit down to write a sales letter from A to Z. Instead, he would sit down and set a timer. For 33 minutes and 33 seconds. Just an odd number, but about the length of time you can actively focus for.<br /> * For that 33 minutes and 33 seconds, he would only work on this ONE project. No going to make coffee, or take a break, he'd just do this one thing for 33 minutes 33 seconds.<br /> * First, he would just organising his thoughts and his research. Read something, and if he found something he liked he would write it down and put it in a little folder.<br /> * As the project progressed, he would just organise his thoughts. But he would only work for 33 minutes and 33 seconds at a time. When the buzzer went off, at the end of that time slot, he would get up, EVEN if it was mid-sentence. He would stop right then and there.<br /> * At that point, he's going to do whatever he wants to do. He'd take the dog for a walk, grab a snack, whatever it was he could do whatever he wanted.<br /> * Then, he'd jump back in and set the timer again. He'd re-organise his thoughts and move things around. Gene always said, it was like the copy wrote itself. Because, you weren't sitting down to write it, you were only organising your thoughts for 33 minutes at a time. He write phenomenal pieces that generated $100millions for clients, because of this ONE method.<br /> * He would repeat this 4 or 5 or 6 times a day and that's how he created his mail pieces.<br /> <br /> Was the Pomodoro Technique a straight copy of Eugene's?<br /> Kevin mentioned the Pomodoro technique, developed by Francesco Cirillo in the late 1980s. <a href="https://en.wikipedia.org/wiki/Pomodoro_Technique">https://en.wikipedia.#103 Networking for Introverts with Maria Granovsky#103 Networking for Introverts with Maria Granovskyhttp://thenext100days.org/?p=1423Fri, 05 Jan 2018 07:00:06 +010050:01falsefullIf you don't like making smalltalk and you struggle with networking then Maria Granovsky has some great news for you. Introverts can have great networks too. So whats networking for introverts all about?<br /> <br /> <br /> About Maria Granovsky<br /> Maria Granovsky helps professional women who hate face to face networking build successful careers through network via social media.<br /> <br /> This subject is near and dear to Maria. In the past, she found herself driving to a networking event, not getting out of the car and driving right back home. It was social anxiety.<br /> <br /> She had always been able to create relationships via writing, via LinkedIn or Twitter or email. After a while, Maria realised that she had found the way to network that was really comfortable for her.<br /> <br /> Which made her consider all the other people, who for one reason or another are not networking. There are a lot of people, with a lot to contribute, who are not in a conversation. Maria’s aim is to bring those people into the conversation. Networking for introverts.<br /> <br /> Maria Granovsky - Social Media Networking for Professional Women<br /> What is networking and why is it important to us?<br /> Networking is the building of relationships. Getting to know other people. Building connections.<br /> <br /> Networking has got a bad wrap, because of the idea that, you go to networking events, you exchange cards and everyone is in it to see if they can sell you. But, in reality networking is about the people you know. Especially in todays’ economy, where so many of us are in flux, jobs are insecure, it is really important to know a wide variety of people.<br /> <br /> Every job Maria has had, came with the help of someone she knew. Be it directly, handing her resume (CV) to the person in charge, or recommending a really good head-hunter.<br /> <br /> Even more broadly than that, unless your goals in life are to be a hermit, and to subsist on rainwater and berries, you are going to need the buy in from other people. So, if you want to:<br /> <br /> * Publish a book<br /> * Change careers<br /> * Get a promotion<br /> * Get a seat on the board of a non-profit.<br /> <br /> The worst thing you can do is to put yourself into a position of HAVING to know someone to achieve your goals. “Who are you again?”. If you want a referral, a recommendation, the referee needs to be able to know you in advance.<br /> If we are no-good at networking, what’s the first thing we should do?<br /> Maria advises that we should EXPLODE the first myth. That you are not-good at networking. There are very few people who are congenitally incapable of networking. If you survive family holidays, if you have friends, if you have wooed a romantic partner, YOU CAN NETWORK.<br /> <br /> We ascribe a very different meaning to business relationships but realistically they are not that different.<br /> <br /> It’s all about:<br /> <br /> * Give and take.<br /> * Thinking what the other person may need or want.<br /> * Being agreeable as a person.<br /> <br /> The rest of it is technicalities. Technology has made it very easy to meet with other people. Just as we are doing on Skype right now. We have never met before. And prior to the conversation, we had a back and forth via email and Maria got a slight sense of Graham’s personality. Enough to get on a call and not be quite so shy.<br /> <br /> The original connection was made by our friend Marina Darlow. Maria met Marina on LinkedIn and eventually they spoke on Zoom. Here’s Marina’s profile: <a href="http://vision-framework.com/about/">http://vision-framework.com/about/</a><br /> Do you help men too?<br /> Maria tends to work with women, they tend to have a few issues with the way they communicate. They have been socialised to avoid being aggressive.<br /> <br /> If you get an email from a woman and it starts “I think maybe…” – Maria suggests it is NOT that sh...#102 This Pampered Life with Minoti Parikh#102 This Pampered Life with Minoti Parikhhttp://thenext100days.org/?p=1412Fri, 29 Dec 2017 07:00:40 +010039:20falsefullDo you take time out to celebrate your successes? Do you make sure your team gets the recognition it deserves? Are you confident the people around you feel appreciated? Minoti Parikh from this pampered life shows us how to celebrate success. <br /> <br /> <br /> About Minoti Parikh<br /> Minoti Parikh, the Founder of This Pampered Life has facilitated more than 1500 corporate events across 20 countries over the last 12 years.<br /> <br /> Minoti lives in Leeds, but was a TV star from India. She moved to Leeds for love! (She says it is the love of her life, her husband, I suspect it is Leeds United!). After a couple of years of having long distance relationship, parents prompted them with a ‘where are you heading?’ question. Marriage followed and Minoti moved to the UK.<br /> <br /> Minoti found fame in India as a TV presenter and as an incredibly successful Master of Ceremonies. Since being in the UK, she has founded a business called This Pampered Life.<br /> <br /> Minoti Parikh - This Pampered Life<br /> This Pampered Life<br /> All of us are always so busy, all the time. You have birthdays, anniversaries and special occasions, where you celebrate with loved ones. There are actually very few times when you actually switch off from our daily routine and just celebrate who we are what we’ve done.<br /> <br /> This Pampered Life is all about creating a personalised memory for your clients. But, Minoti calls clients “Stars”. They treat them like a star, like a VIP.<br /> <br /> Minoti reverses the chase for people looking for experiences. She just makes it happen. She makes her stars really special and celebrated.<br /> <br /> We have all got interesting stories, a set of achievements, realising how amazing we are.<br /> What’s on your bucket list?<br /> Going up in a hot-air balloon? Sky-diving? This Pampered Life will help you tick it off. This Pampered Life is about living in the present, soaking in what you are, who you are.<br /> <br /> For Minoti, she’d like to see Bucket Lists with just experiences in them. Not about acquiring things, like houses, cars etc. It should be a lot more about memories. Creating memories. When you look back at life, it is really those memories that make the difference!<br /> <br /> What would you like to be remembered by? Giving, enjoying.<br /> <br /> One of the reasons why Minoti is well placed to deliver these sorts of experiences is her background in India.<br /> Minoti the TV Star<br /> She has been a Master of Ceremonies and TV Presenter for about 12 years in India. Minoti has presented more than 1,500 live events. Across 25 countries.<br /> <br /> She had her own TV show for 7 years, which was a sports-based show on a national TV channel.<br /> <br /> She has been fortunate enough to work alongside the Indian Prime Minister, also the President of India. The biggest names in terms of sports personalities. Movie stars. Industrialists.<br /> <br /> Minoti has had the opportunity to work for the biggest companies. The biggest MNCs (multi-national companies) in the world – Apple, Samsung, Volkswagen, General Motors.<br /> <br /> When she was an MC, it was really about creating special experiences. Typically, their events are a bigger scale, with larger audiences. From hundreds to 20,000 people. Her MC role was about creating special moments through the event.<br /> <br /> * The games played<br /> * Interaction at the event<br /> * Team building<br /> * Motivational talks<br /> <br /> It has always been about recognising others. Making them feel special. The medium has been slightly different to This Pampered Life, but the message has been pretty much the same.<br /> <br /> Here are some YouTube Links to see Minoti in action as an Master of Ceremonies.<br /> <br /> TV Showreel:   <a href="https://www.youtube.com/watch?v=zSFM09ahJXo">https://www.youtube.com/watch?v=zSFM09ahJXo</a><br /> <br /> #101 Venture Capital Investing with Kealan Doyle#101 Venture Capital Investing with Kealan Doylehttp://thenext100days.org/?p=1394Fri, 22 Dec 2017 07:00:03 +010001:00:32falsefullHave you ever considered how to make more of your investment portfolio? Or perhaps you have a business with big potential that needs investors? Kealan Doyle tells us all about venture capital investing and how a venture capital fund operates.<br /> <br /> <br /> About Kealan Doyle<br /> Kealan Doyle from Symvan Capital, an award-winning EIS/SEIS technology venture capital fund manager, joins The Next 100 Days Podcast to explain the potential to deliver exceptional investment returns from identifying start-up and scale-up high growth technology companies.<br /> <br /> His father was from Dublin and his mother was born in England, he was born in England and grew up in Canada and has lived in London for the last 25 years.<br /> <br /> His career started in investment banks and performed roles as an economist and running a global equity derivatives team. Alongside his business partner of 13 years Nic Nicolaides, he runs Symvan Capital. They focus on investing in growth companies. In particular, investing in technology companies.<br /> <br /> How to invest in technology business - Kealan Doyle<br /> Where does the word SYMVAN come from?<br /> Symvan Capital was started as a corporate finance advisory company for technology businesses. In the last few years, it has morphed into an asset management company. In 2008, at a different company where Kealan and Nic worked, before the collapse of Lehman Brothers, oil was at a very high price and it was causing a lot of the budget airlines to have a real problem, because they hadn’t hedged their exposure. A lot of them were loss making.<br /> <br /> There was a move to consolidate them all, which ended up not working, but they had to come up with a product, a bond that turned into an equity if an event happens. To cut a long story short, they were looking for a name for the product. They asked a Greek colleague how he would describe it. He used the word ‘symvan’. Almost like catalyst. It is something that causes something else to happen.<br /> <br /> When they went to name their business, Kealan and Nic, felt Symvan had good connotations for them, and so named the firm Symvan Capital. They also wanted a name that wasn’t offensive in another language!<br /> Venture Capital Investing in Technology Businesses – why it’s important to the UK?<br /> This podcast is not offering investment advice, but what is interesting is understanding the processes and benefits of investing in technology businesses as part of a balanced investment portfolio.<br /> <br /> Historically, at the time of the industrial revolution, Britain was the first country to move to the next stage of human economic development. It’s still true today. The UK, is a very innovative economy, always has been and probably always will be.<br /> <br /> Example, from the FT’s research of the Top 1000 high growth firms in Europe, 24% of them are British. <a href="https://ig.ft.com/ft-1000/">https://ig.ft.com/ft-1000/</a> 19% were from Italy and 14% were from France.<br /> <br /> This is not a new phenomenon. But, according to Kealan, there is a lot of inventiveness in the UK without the necessary financial backing. So, on the one hand, you have the City of London, dominant in global finance. And then you have all these innovators, coming from places like Cambridge, Nottingham, Bath etc.<br /> <br /> The environment has changed a lot, because technology has changed dramatically, but also it is a very global thing. So, there may be an English person working with French and Italian people to come up with something. The UK creates a great backdrop for them. It is much more business friendly than France and Italy etc.<br /> <br /> It is a really fertile environment.<br /> <br /> The Chancellor’s recent budget contained something called the Patient Capital Review <a href="https://www.gov.uk/government/publications/patient-capital-review">https://www.gov.uk/government/publications/patient-capital-review</a> which...#100 Lifestyle Design with Jeremy Frandsen#100 Lifestyle Design with Jeremy Frandsenhttp://thenext100days.org/?p=1385Fri, 15 Dec 2017 07:00:31 +010058:23falsefullDoes your business stop you having the life you want? Jeremy Frandsen tells us all about lifestyle design and how to make your business fit your lifestyle and not the other way round.<br /> <br /> <br /> About Jeremy Frandsen<br /> Jeremy Frandsen is our special guest to celebrate our 100th episode of The Next 100 Days. We’re delighted that Jeremy joins us all the way from Salt Lake City, Utah. Our podcast arose as a result of both of us signing up for a spin-off course and associated Facebook group from the long running show – Internet Business Mastery.<br /> <br /> Back in 2003, Jeremy was working in a cubicle office, with an hour commute either way. He was unhappy. He didn’t understand that he could start a business. A colleague presented him with a book that stimulated him to go start a business. Later, he met up with Jason Van Orden, they went onto create a podcast, to talk about the things that were working for them. That was 2004.<br /> Their First Product<br /> They were asked about providing a course based on their podcast. They decided to offer one at $2,000. To prove that no-one would want their product! They had their own businesses, and they weren’t thinking of the podcast as their own business. And as they were so busy already, they thought let’s do the course at an insane price.<br /> <br /> They put out 35 slots, and it sold out in about 5 minutes!<br /> <br /> Then they made the course. The podcast helped them to a multi-million-dollar business. They have been all over the world speaking. They have been in business for 13 years.<br /> Lifestyle Design<br /> 18 months ago, Jason and Jeremy started to discuss how they could pursue their own new paths. They still have Internet Business Mastery…<br /> <br /> <a href="https://www.internetbusinessmastery.com">https://www.internetbusinessmastery.com</a><br /> <br /> …but they wanted to pursue their own interests. Jason was always more the technical guy and Jeremy the mindset guy. Jason wanted to take his skills to the next level and work with people who already had businesses as opposed to IBM which is all about the beginner, helping them get started and create a freedom business. Jeremy decided his next business would be more about personal development.<br /> <br /> So, these changes meant that Jason and Jeremy had to figure out how to change the IBM business to suit their desired lifestyles.<br /> <br /> In effect, the new projects that Jason and Jeremy are following is in effect developing the original lifestyle business, that was Internet Business Mastery.<br /> <br /> They met Tim Ferris, author of “The 4 Hour Workweek”. <a href="https://fourhourworkweek.com">https://fourhourworkweek.com</a><br /> <br /> Jeremy wanted to stay home and make enough money to stay home. His first business sort of did that, but it took a massive toll on Jeremy. In order to grow it on top of the 12 hour days and 7 day work weeks, he would have to work more.<br /> <br /> Sound familiar? So, Jeremy DIDN’T have a lifestyle business.<br /> <br /> So, when Jason and Jeremy got to the point of realising that IBM was a business, they decide it had to be a lifestyle business:<br /> <br /> * That they’d enjoy it.<br /> * And they could still have their lives – Jason has been a traveller – France, Argentina, Portland, New York.<br /> <br /> They designed a business around a lifestyle they wanted.<br /> Designing a Lifestyle Business<br /> A lot of listeners may relate to Jeremy in the cubicle. What are the steps to get out of that position?<br /> <br /> * Design it ahead of time.<br /> * Their online course helps you design the business ahead of time<br /> * Around a life that will keep you happy for years?<br /> * How do you make your business so you are not unhappy in 10 years.<br /> <br /> Jeremy hated his first business.<br /> <br /> What made Jeremy dislike his business? He was doing everything.#99 How to Master Public Relations with Krystal Covington#99 How to Master Public Relations with Krystal Covingtonhttp://thenext100days.org/?p=1375Fri, 08 Dec 2017 12:08:27 +010057:16falsefullDo you want to get better at public relations? Perhaps grab some media opportunities? In this episode, Krystal Covington shares some great PR tips for small businesses.<br /> <br /> <br /> About Krystal Covington<br /> Krystal Covington helps businesses by developing strategic marketing and PR plans to reach new audiences. She currently lives in Denver, Colorado with her husband.<br /> <br /> We got to know Krystal through Christopher Fous, from Woobamboo, a recent podcast guest. Krystal made it all happen and as we learn – incredibly – that was Christopher’s first podcast – if you are still to listen to it, do, he is inspirational. We were so impressed with Krystal, we wanted her to join us as a guest too.<br /> <br /> How to master public relations with Krystal Covington<br /> Krystal is a Networking Guru too<br /> Krystal is an off the charts introvert! She never believed she would do networking because of it. She has those moments when she asks herself “am I really doing this?”.<br /> <br /> Krystal founded Women of Denver. Women teach workshops and present different programmes for other members. Krystal rarely does the speaking, but she does greet everyone when they arrive. She battles her natural shyness to talk to strangers. Every week.<br /> <br /> The big issue Krystal has had with traditional networking is that she doesn’t have a place there. She would walk in, without anything to say, except ‘hey, what do you do?’. Running her own group, she has natural authority, and members want to talk to her naturally because she founded the group. That makes it easier for Krystal to start a conversation. It gives her talking points.<br /> Are you extrovert or introvert?<br /> Go to <a href="https://www.16personalities.com">https://www.16personalities.com</a><br /> <br /> It’s a fun site and the shock truth about Graham is that he is seen by them as:<br /> <br /> DEBATER (ENTP-A)<br /> <br /> “Follow the path of the unsafe, independent thinker. Expose your ideas to the dangers of controversy. Speak your mind and fear less the label of ’crack-pot’ than the stigma of conformity. And on issues that seem important to you, stand up and be counted at any cost.”<br /> <br /> * Mind = 76% Extraverted<br /> * Energy = 67% Intuitive<br /> * Nature = 57% Thinking<br /> * Tactics = 53% Prospecting<br /> * Identity = 71% Assertive<br /> <br /> Both Kevin and Krystal are INT-J – an ARCHITECT – imaginative and strategic thinkers, with a plan for everything!<br /> Women of Denver<br /> Krystal lives in the city of Denver. It’s 70 degrees in November!<br /> <br /> Krystal founded Women of Denver to create professional women friends. She was too awkward at other’s event – prompted by her husband, she created a ‘deep topic’ group – all about limiting beliefs. That was comfortable for Krystal.<br /> <br /> There were 5 people at the first event. The most Krystal ever had with the close-knit groups was 10.<br /> <br /> Now Women in Denver has 1,000 members! A core group of 200 or so that consistently meet. That really is a success. They were featured in their local business journal. Krystal’s image was next to Donald Trump’s on the journal. Krystal’s was smaller, but hey.<br /> Ted Talks, a step into Public Relations<br /> On her Ted Talk, she couldn’t even see the crowd. She it for yourself…<br /> <br /> <a href="https://www.youtube.com/watch?v=fAqStwFF6ZE">https://www.youtube.com/watch?v=fAqStwFF6ZE</a><br /> <br /> Krystal shared a story in the Ted Talk, about how her body reacted to being in a stressful situation, like networking. She found herself breaking out in “stinky stress sweat”!<br /> <br /> The sweat would pour down!<br /> Public Relations<br /> Krystal fell into public relations. Someone challenged her to get local TV coverage for an event. She was working for a small 200 employee company. Someone said, we have this party tomorrow and as the marketer,#98 Create More Flow with Camille Preston#98 Create More Flow with Camille Prestonhttp://thenext100days.org/?p=1366Fri, 01 Dec 2017 13:07:21 +010051:23falsefullDo you want to increase your productivity by 50%. Camille Preston shows us how to create more flow, and tells us that, once in a state of flow we are 7 times more productive than normal. So do you want to create more flow in your life?<br /> <br /> <br /> How to Create More Flow<br /> As Camille says the world needs flow now more than ever before. Flow allows you to organise your life around practices of intrinsic value: habits and ways of being that we have decided are important, fulfilling, and have the capacity to change the world for good.<br /> <br /> That’s what you’ll find in her new book:  Create More Flow.<br /> <br /> <a href="http://aimleadership.com/cmf/">http://aimleadership.com/cmf/</a><br /> About Camille Preston<br /> We spoke to Camille Preston, the most engaging of people, from her home in Boston, Massachusetts, USA. She grew up in New Hampshire. She has lived in London too.<br /> <br /> Before we got started, we noticed Camille drinking something like coloured water. It turns out it was Ultima – which replaces electrolytes and hydrates in a healthy way. It is certified vegan, paleo friendly and gluten free. Take a look at Camille’s photo, it’s probably a smart move to try some!!<br /> <br /> How to Create More Flow with Camille Preston<br /> <br /> <a href="http://www.ultimareplenisher.com">http://www.ultimareplenisher.com</a><br /> <br /> Camille earned her PhD in Psychology from the University of Virginia in 2000. The doctorate was really looking at systems. How organisations work together.<br /> <br /> Graham reminded us of the Fawlty Towers episode where a Psychiatrist stays at Basil’s hotel. Very funny episode! Here’s a short clip: <a href="https://www.youtube.com/watch?v=RnaHybw6CBI">https://www.youtube.com/watch?v=RnaHybw6CBI</a><br /> <br /> Camille often describes herself as the woman psychiatrist on “Billions”, Dr Wendy Rhoades. Here’s a scene from the first episode. She uses industrial language, which we didn’t get a hint of from Camille throughout our interview! <a href="https://www.youtube.com/watch?v=KBpeYD1gneY">https://www.youtube.com/watch?v=KBpeYD1gneY</a><br /> <br /> After earning her doctorate, she did a spell on Capitol Hill. She left there to work with a non-profit, with police executives.<br /> Her first day on the job was 9/11.<br /> <br /> &nbsp;<br /> The police chiefs asked her what they should do, she didn’t really know, so it propelled her into leadership development. She helped the police chiefs navigate this transition to support their communities post 9/11.<br /> <br /> Leadership development was about helping people who were TECHNICALLY good at what they do, to figure out a new chapter. How they should respond to uncertainty. And perform.<br /> How to respond to uncertainty<br /> The whole crux of leadership development is that you cannot really prepare for the unknown, but using the gym metaphor, you can build the muscles and skills and get to know yourself. Then you have more agility and adaptability when uncertainty arrives.<br /> <br /> That is the subject of Camille’s book “Create More Flow” so we know how to position ourselves to be our best regardless of what happens around us.<br /> <br /> How do you develop leadership skills when they’ve not been taught to you before?<br /> <br /> People who are great individual contributors are promoted, not necessarily because the want leadership, but there is this informal hierarchy which says wealth is better. Rarely are people given the skills of leadership. They are just thrown into the new position and it can take them away from the joy, the reason they got the role in the first place.<br /> <br /> The most important skill as they move into a leadership role, is to know:<br /> <br /> * Themselves (SELF AWARENESS);<br /> * What positions them for success;<br /> * Where their weaknesses are;<br /> * What their developmental opportunities are;<br /> <br /> How to Create a Powerful Marketing MessageHow to Create a Powerful Marketing Messagehttp://thenext100days.org/?p=1359Fri, 24 Nov 2017 12:55:53 +010057:48falsefull<br /> What Should You Focus on in Your Marketing Message?<br /> What’s our marketing message going to be? It’s a question faced by every marketer when they contemplate how they’ll attract custom.<br /> <br /> The first step is to recognise the tools at your disposal:<br /> <br /> * your knowledge of your target audience’s hopes, dreams, desires and emotions; and<br /> * your knowledge of your product.<br /> <br /> Your marketing message connects the two. Here’s a 3 step process to follow to get to your marketing message.<br /> STEP 1:  Identify what the most powerful desire is that can be applied to your product.<br /> Every product appeals to two or three of these ‘desire types’:<br /> <br /> Desire type 1 example:  arthritis pains versus a hangover head-ache.<br /> <br /> * urgency<br /> * intensity<br /> * demand that needs satisfying<br /> <br /> Desire type 2 example:  real discomfort from hunger versus a craving for gourmet foods.<br /> <br /> * staying power<br /> * degree of repetition<br /> * inability to become satiated<br /> <br /> Desire type 3 example:  spending £50 to add a gizmo that saves petrol consumption versus spending the same amount on one that merely prevents future repair bills.<br /> <br /> * scope<br /> <br /> Every product appeals to two, three or four of these desire types, but ONLY ONE can predominate. You can fit only one in your headline. Only one will generate the best results for your campaign from your marketing message when it runs.<br /> <br /> Your choice among these desire types is the most important step you will take when crafting your marketing message.<br /> <br /> Choose the desire that will give you the most power across the three desire types. What is your product’s single most overwhelming desire that will reach right into the hearts and minds of your target audience? After all, these people are actively seeking to satisfy this desire at this very moment and so your duty is to focus on delivering it.<br /> STEP 2:  Acknowledge that desire, re-inforce it and (potentially) solve it in a single statement within the headline of your marketing message.<br /> The headline is the bridge between your prospect and your product.<br /> <br /> * If your prospect is aware of your product AND realises it can satisfy his desire, start your headline with the product.<br /> * If he is not aware of your product, but only of the desire itself, start your headline with the desire.<br /> * or, If he isn’t aware of what he really seeks, but is concerned only with a general problem, start the headline with that problem and crystallise it into a specific need.<br /> <br /> Your headline doesn’t actually have to mention your product, it just needs to create that connection to the desire, justifying and intensifying it.<br /> STEP 3:  Take the series of performances built into your product and show how these product performances inevitably satisfy that desire.<br /> Every product has a physical element and a functional element. The former is how it is made, put together, shaped. The latter is the product in action, the benefits that a customer gets from consuming your product.<br /> <br /> The physical product does NOT sell. It has value only because it does things for people. So the important part of your product is WHAT IT DOES. Yes, the physical composition can help you justify or reinforce the primary performance that you promise your prospect:<br /> <br /> * by justifying price – higher quality materials, higher price.<br /> * documenting quality – a strong shell of a car, makes your safety claims more credible.<br /> * assuring performance will continue – quality LED lights will last for 10+ years without change.<br /> * sharpening the prospects mental picture of performance – with the new Apple X you’re getting a larger screen in a smaller package.<br /> * giving your product a fresh new basis of believability – ...#96 Woobamboo with Christopher Fous#96 Woobamboo with Christopher Foushttp://thenext100days.org/?p=1348Fri, 17 Nov 2017 12:00:05 +010058:59falsefullDo you want to learn how one of the fastest growing eco friendly businesses in the USA inspires it's customers? We find out from Christopher Fous of Woobamboo<br /> <br /> <br /> <br /> Christopher Fous, pronounced like you’d say most, but with an “f” and no “t”! Or close. Christopher runs Woobamboo in Cape Coral, south west Florida, USA. We spoke to him at 9am his time and it was a balmy 23oc/74 of. Not too shabby for November.<br /> <br /> Woobamboo and the inspiration business with Christopher Fous<br /> Why oral care?<br /> Woobamboo – the way Christopher explains it is Woobamboo is in the oral care industry, but its’ not an oral care company. He considers himself to be in the inspiration business. Oral care is his vehicle. Everything they do is about inspiring people to be more “eco-friendly”. With the decisions they make and the products they use.<br /> <br /> The products they offer are bamboo toothbrushes. A bio-degradable floss. A natural toothpaste.<br /> <br /> They chose oral care because it is so fiercely ritualistic and universal. If you’ve late, you might skip a shower, but you’re never not going to brush your teeth! No matter who you are, everyone believes in having a nice smile. That’s why they chose oral care.<br /> <br /> The business was formed 5 years ago, when 2 of Christopher’s best friends decided to start a company where every day they felt fulfilled. Woobamboo is them every day, trying to make a difference, having fun and trying to be part of the solution not the problem.<br /> How big is Woobamboo is the US?<br /> Woobamboo just reached their 10,000th store worldwide, in 23 countries. They have succeeded in replacing over 1 million plastic toothbrushes with bamboo ones. Woobamboo have been listed in big chains in the US. They are visiting the UK in April.<br /> <br /> Visit:  <a href="http://www.woobamboo.com">woobamboo.com</a><br /> <br /> Want to try one out? They are just a click away on Amazon <a href="http://amzn.to/2jxexqr">http://amzn.to/2jxexqr</a><br /> <br /> There are styles for adults, kids and pets. The toothbrush is organically grown. It is not 100% organic however, as the bristles are plastic, but they are pushed into the bamboo, rather than being glued.<br /> <br /> They use 90% LESS PLASTIC. Which is a tremendous achievement. Where do these plastic brushes often end up? In the sea. We must do something about that.<br /> What kind of difference can you make?<br /> Christopher told us that every toothbrush that you ever used, since you were little, still exists somewhere. If it doesn’t it has been incinerated.<br /> <br /> Woobamboo knows they are not going to save the world with their products, but every morning when they use it, they are going to think, I’m doing something good for the environment. This was easy (using the bamboo toothbrush) – I can do more, what else can I do?<br /> <br /> It makes you feel good about yourself. You care about the products. I makes you FEEL.<br /> <br /> Christopher says:<br /> “We don’t own this world, we are borrowing it from our kids.”<br /> We are going to have to give it back to them one day. Christopher wants it to be cleaner because of what he did.<br /> <br /> The thing is the market is getting smarter and they are paying attention to products that they can STAND BEHIND. Find a cause that you can stand behind. It’s about doing good. We all want to make a difference.<br /> Is this a lifestyle business?<br /> An interesting combination. Steve, his partner and him started the business as a side-line. They didn’t think they’d be competing with Colgate! But they are now. They like the idea of being able to travel together, where they have a hell of a time! Causing chaos!!<br /> <br /> Making money has never been the number one goal. Making a profit is something that happens if you are doing everything right. Profits enable you to move the machine forward.<br /> <br /> #95 How To Create A Marketing Offer#95 How To Create A Marketing Offerhttp://thenext100days.org/?p=1341Fri, 10 Nov 2017 07:00:33 +010047:59falsefullDo you need to create a marketing offer? Graham gives us a masterclass in how to do it.<br /> <br /> <br /> A Marketing Offer Gets Motion.<br /> Your marketing offer needs to be compelling enough to get your customer or prospect to take action.  In particular, your offer needs to get prospects into motion in two directions. You want your best prospects moving towards you and those who are unsuited moving away from you. A good marketing offer both attracts and repels.<br /> How will your marketing offer be valuable to your customers and prospects?<br /> Are you:<br /> <br /> * trying to educate your prospects? [a free report, seminar or webinar]<br /> * trying to move your customers or prospects closer to a purchasing decision? [a free trial]<br /> * do you want to re-activate a lapsed customer? [a free gift]<br /> <br /> To be valuable, your offer should address the problems, needs, interests and desires of your prospects and customers.<br /> <br /> Offers raise response rates to your mailings. Simply by including a free report, or invitation to a seminar or webinar, you can often double your response rate, when compared to a similar mailing without such an offer. The free trial removes the risk for your prospect. And if they are taking too long to make up their minds, then a free trial offer can help remove their procrastination. The same can be said for the money-back guarantee. This might be the final piece of the jigsaw that the prospect needs to reassure themselves that they are making the right decision to buy from you. Free gifts have the benefit that they are perceived as more valuable than the equivalent cash amount. A gift is more tangible and with a little thought can elicit an emotional connection with your prospect or customer.<br /> Your Step by Step Guide to Creating a Marketing Offer<br /> I’m indebted to GKIC (<a href="https://gkic.com/">https://gkic.com</a>) for the Offer Generator formula.<br /> STEP 1 - Create your marketing offer’s name<br /> Your offer wants to be short, powerful and compelling. The right way to get this done is using this name formula:<br /> <br /> Example:<br /> <br /> I offer a complimentary review of prospect’s and client’s previous mailing packs. Using the marketing offer naming formula, this offer could become:<br /> <br /> The Ultimate “What Happened to My Mailing” Assessment<br /> <br /> The Ultimate (Adjective) “What Happened to My Mailing” (Problem/Solution) Assessment (Noun)<br /> <br /> The adjective should describe how awesome your offer is. It may be new, free, easy, advanced, money-saving or step-by-step! The next bit is the key problem (the problem you know your potential audience has, like an under-performing investment portfolio) or solution (what your company does to eleviate or rid the problem for the customer or prospect). Another client of mine helps people to sell their home quickly for full market value or they’ll guarantee to buy the property. The noun could be assessment, sale, package, gift, toolkit, or formula. There are lots of nouns so there are plenty of options that will make your marketing offer’s name truly unique and memorable.<br /> STEP 2 Identify Your Prospect’s or Customer’s BIG WIN<br /> So imagine you were to accept my Ultimate “What Happened to My Mailing” Assessment. What would be the prospect’s big win? If I had to write down the transformation the prospect would go through once they had received the Assessment, that description would be how they’d be transformed as a result of the knowledge offered. The prospect might have been bemused with the results of their previous mailing. The mailing might have been expected to perform at a much higher level. So, what went wrong?<br /> <br /> The transformation after an assessment, which is qualitative, provides real evaluation, would point out the wood from the trees. The transformation is therefore insight. It’s free research that can help the prospect make bett...#94 The Coaching Habit with Michael Bungay Stanier#94 The Coaching Habit with Michael Bungay Stanierhttp://thenext100days.org/?p=1331Fri, 03 Nov 2017 11:37:46 +010047:13falsefullDo you coach people? Do you have staff you need to develop? If you just answered "yes" then this episode is for you. Michael Bungay Stanier joins us to talk about his book "The Coaching Habit: Say Less; Ask More and Change the Way You Lead Forever"<br /> <br /> .<br /> <br /> Michael has an English father and Scottish Grandmother. Yet, despite this, he lives in Toronto and he’s Australian!<br /> Michael’s book: The Coaching Habit<br /> The Coaching Habit <a href="http://amzn.to/2zbIUGJ">https://www.amazon.co.uk/Coaching-Habit-Less-Change-Forever-ebook/dp/B01BUIBBZI</a><br /> <br /> Yes, "The Coaching Habit" is for business people, but if you interact with other people, this book will help you<br /> <br /> Michael Bungay Stanier - The Coaching Habit<br /> What’s coaching all about?<br /> What drove Michael to get engaged with this whole area of coaching was a frustration that it always shows up with baggage attached – life coaching (a weird Californian thing full of touchy feely hugging) or business executives that have to be hard driving executives or sports coaching, which is about ordering people to run around a field. What are we even talking about.<br /> <br /> So, for Michael the starting point was to figure out what do we mean by coaching. Or being more coach-like.<br /> “How do you stay curious a little bit longer?”<br /> <br /> “How do you rush to advice giving just a little bit more slowly?”<br /> Human beings are advice giving maniacs. We love to tell people what to do. Yet, we don’t even know what the problem is most of the time. But we are so trained to be the person with the answer. We are so trained to “add value” in the conversations that we have, that we LEAP to telling people what to do.<br /> <br /> There is something very powerful about SLOWING DOWN the conversation, just a little bit, with a few good questions. Because you get to your outcome more quickly, more effectively, more elegantly.<br /> <br /> Michael starts his book "The Coaching Habit" with a chapter on habits.<br /> How do you build new habits?<br /> Nobody needs any more information about how to show up as a better man, a better woman, Dad, parent, Mentor or leader. We know this stuff.<br /> “It’s not a knowing problem, it’s a doing problem.”<br /> How do we shift our behaviour? Habits are the building blocks of behaviour change. So, if you want to do things differently, or elevate the way you SHOW UP IN YOUR LIFE, like building a healthier, fitter, more compassionate life, what you need to know if you want to accelerate this is HOW DO I BUILD STRONG HABITS.<br /> <br /> Michael took the work of people like:<br /> <br /> * Charles Duhigg – The Power of Habit <a href="https://www.amazon.co.uk/Power-Habit-Why-What-Change/dp/1847946240/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1509648522&amp;sr=1-1&amp;keywords=charles+duhigg">https://www.amazon.co.uk/Power-Habit-Why-What-Change/dp/1847946240/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1509648522&amp;sr=1-1&amp;keywords=charles+duhigg</a><br /> * BJ Fogg <a href="http://www.tinyhabits.com">www.tinyhabits.com</a><br /> * Leo Babauta <a href="http://www.zenhabits.net">www.zenhabits.net</a><br /> <br /> The habit formula <br /> <br /> * When this happens – that’s when you define the moment, the trigger or situation where you are looking to change your behaviour.<br /> * Instead of – doing the thing you want to change<br /> * I will – define your new habit that will take 60 seconds of less to complete.<br /> <br /> This is the platform Michael uses to lead people into the coaching questions.<br /> The seven questions that form the coaching habit<br /> 1 Kickstart question = What’s on your mind<br /> The problem it solves, is nobody feels like they have time for coaching, your in-box is way too big…I’m just really busy. Fact, you are, but Michael’s belief is that if you cannot coach in 10 minutes of less, you just don’t have time for coaching. So,#93 Big Ideas for Small Businesses with John Lamerton#93 Big Ideas for Small Businesses with John Lamertonhttp://thenext100days.org/?p=1320Fri, 27 Oct 2017 09:12:55 +010053:22falsefullJohn Lamerton is a best-selling author; entrepreneur; and mentor to small businesses. He hails from Devon and is a passionate Plymouth Argyle fan. John has just published a new book Big Ideas for Small Businesses and joins the podcast to tell us about the personal journey that inspires the book.<br /> <br /> <br /> <br /> John Lamerton started off as a civil servant and became a self-taught marketer. It was the early 2000s and he read a lot about the dot com millionaires. He registered domain names and waited for the phone to ring. But it didn’t.<br /> <br /> He started the business with £100. He learnt how to monetise the traffic he attracted to his sites. All this before to leave the day job at the council. It took him 9 months to earn his first cheque - £13.09! 3 months past time he went part time and 3 months later he started working for himself.<br /> <br /> His first development book Internet Marketing for Dummies. Didn’t really help him. He learnt more from hours in forums, asking and understanding questions.<br /> <br /> John Lamerton - Big Ideas for Small Businesses<br /> <br /> At the time, the press was all over the dot com millionaires. He was 22 at the time. His heroes at the time were only burning VC money. He recognised this and reflects he should have been worshipping at the feet of his first mentor, Clarke.<br /> Ask Ask Ask for advice from a mentor<br /> He was 2 years ahead of John on the journey. John contacted him and said, “Hi Clarke, I’d like to do exactly what you are doing please! Could you tell me how you are doing it?”<br /> <br /> Clarke’s answer? “Yes, of course I will”.<br /> <br /> The first tip: Find someone who has been there. Book, YouTube videos. PICK THEIR BRAINS. Clarke got the good feeling from seeing a protégé doing what he was doing. The mentor relationship has blossomed into a life-long friendship.<br /> <br /> Now their respective son’s ae helping each other on YouTube!<br /> <br /> John had a remarkable run and was soon earning £300k a year from the internet. He thought he was God’s Gift to the internet. Branson and Sugar were his idols.<br /> <br /> His first hire was 2003 and by 2004 he had 15 staff in 2 offices. He became a full-time HR officer, and he hated it. John left the business in 2005, it was not the business he wanted. He was in full control and he’d created a monster!<br /> What did he learn?<br /> His learnings from that period came down to who he was hanging around with. His contemporaries all wanted to be super-successful internet millionaires. Was he thinking big enough? A potential business partner expected he should be earning £100k per month just from the deal with him. Again, was he thinking big enough? Therefore, he needed to scale, he needed staff, offices etc – WITHOUT THINKING DOES HE REALLY WANT THIS?<br /> <br /> He is a now a big proponent of LIFESTYLE businesses. With his meteoric rise in the early stages of his business, John started to forecast what he could earn in the next 10 years. Tens, Hundreds of Millions. The thing is he realised that those businesses are entirely different from the business HE WANTED TO RUN.<br /> <br /> Now, he realises, business is about the lifestyle you want, whatever that means to you.<br /> <br /> He recalls from Alan Sugar’s book. One line leapt out at him “I never really saw my kids when they were growing up”. He had a 3 months old baby. He realised he was running the wrong business. Branson’s book also had the same absent father comment.<br /> <br /> Instead of working 100 hours a week, he decided to change.<br /> <br /> Lifestyle. It’s something a lot of male business owners don’t appreciate. His book:<br /> <br /> BIG IDEAS for small businesses – John Lamerton <a href="https://www.amazon.co.uk/Big-Ideas-Small-Businesses-Practical-ebook/dp/B073SJ74MR">https://www.amazon.co.uk/Big-Ideas-Small-Businesses-Practical-ebook/dp/B073SJ74MR</a><br /> <br /> #92 The Entrepreneur’s Yoda with Lonnie Sciambi#92 The Entrepreneur’s Yoda with Lonnie Sciambi HOW MUCH > HOW. Lonnie Sciamba's iterative process Growth is only one aspect of business. Lonnie takes companies through an iterative process. He sees it as almost sacrilegious when he says this: (especially to young companies) Grow top line first! Yeah, keep your eye on gross profit, but don’t worry about it. As long as you are getting by and you are throwing something off, good. Concentrate on top-level growth. And then, move down the income statement… Start to work on cost of goods sold, gross profit and make yourself more profitable. Once you’ve made yourself more profitable, then go back to the top line again. And start working on growing top line. ]]> HOW MUCH > HOW. Lonnie Sciamba's iterative process Growth is only one aspect of business. Lonnie takes companies through an iterative process. He sees it as almost sacrilegious when he says this: (especially to young companies) Grow top line first! Yeah, keep your eye on gross profit, but don’t worry about it. As long as you are getting by and you are throwing something off, good. Concentrate on top-level growth. And then, move down the income statement… Start to work on cost of goods sold, gross profit and make yourself more profitable. Once you’ve made yourself more profitable, then go back to the top line again. And start working on growing top line. ]]>http://thenext100days.org/?p=1290Fri, 20 Oct 2017 06:00:37 +010051:13falsefullHas your business growth stalled? Can't work out why? The Entrepreneur's Yoda specialises in helping you find out why and then getting you back on track.<br /> <br /> <br /> About Lonnie Sciambi<br /> Lonnie L. Sciambi, “The Entrepreneur’s Yoda,” is Managing Director and CEO of Small Business Force, LLC and author of the best-selling book, “Secrets to Entrepreneurial Success.”<br /> <br /> Lonnie hails from New Jersey.<br /> <br /> Lonnie has had a long and chequered career! He started his career with IBM and stayed in and around technology. He started and a subsidiary of a conglomerate (he was an intra-preneur) making him the 5th youngest professional in the company.<br /> <br /> “I got to run the company on somebody-else’s dime!”<br /> <br /> Lonnie learned a great deal. He spent the next 20 years in and around ATMs, point of sale in the banking sector. He put networks in around the world. For the last 30 years he has worked for himself. He has been involved in company turnarounds, been an investor and has seen small business and entrepreneurship from every conceivable angle.<br /> <br /> Lonnie now focuses on writing, speaking and selectively advising businesses. He does a blog post and a newsletter. He loves manufacturing – he describes it as the purest form of business.<br /> <br /> Lonnie says he cannot keep a job!<br /> <br /> He can walk into a company and within an hour he can tell you the culture.<br /> What does an ideal client look like to you?<br /> Typically, they are beating the head against a hard thing and have hit a certain point in growth and have stalled, but don’t know why. They have been around the same revenue number for a few years and cannot get through it.<br /> <br /> Otherwise, operationally, a firm might be going sideways. And they don’t understand how they did it. Because they have been growing like crazy. AND THAT’S THE VERY REASON!<br /> <br /> “Growth is a two-edged sword”<br /> <br /> Most people don’t think about growth, that you need to plan for. It doesn’t just come about, if it does, you end up sideways.<br /> <br /> He searches out interesting problems. He stays away from industries he has no experience. Like life sciences. The FDA forces people in that sector to sit around for five years and watch!<br /> FOCUS<br /> What Lonnie has learned, if you want to grow you have to change. If you don’t you wont grow. What got you here, wont get you there. The environment changes and the market changes.<br /> <br /> Change is something that not everybody embraces easily.<br /> <br /> You cannot just do the same stuff and expect something better. NO. You’ll be lucky to stand still.<br /> <br /> If you want to grow, you can grow modestly. Out of cash flow. It will be modest.<br /> <br /> START with Why – why should you grow based on what you are trying to do.<br /> <br /> This is critical. You want to double every year? Why? Everything around you will have the grow. Your management team, employees etc. Often, without a plan, growth for growth’s sake. What are we trying to accomplish?<br /> What’s a good why?<br /> We penetrated a market, now we want to own it. The objective is to protect and grow. Everybody will have a different why. With outside investors, you have an entirely different animal. They’ll expect better results. They are looking for a return on investment and that’s not happening with 5% growth per annum.<br /> <br /> If it’s your business, you get to decide how fast you want grow.<br /> <br /> You decide:<br /> <br /> WHETHER &gt; HOW MUCH &gt; HOW.<br /> Lonnie Sciamba's iterative process<br /> Growth is only one aspect of business. Lonnie takes companies through an iterative process. He sees it as almost sacrilegious when he says this: (especially to young companies)<br /> <br /> Grow top line first!<br /> <br /> Yeah, keep your eye on gross profit, but don’t worry about it. As long as you are getting by and you are throwing so...#91 How to run a membership business with Mike Morrison#91 How to run a membership business with Mike Morrisonhttp://thenext100days.org/?p=1276Fri, 13 Oct 2017 10:02:56 +010048:08falsefullAre you interested in creating a membership business model? Its a great way of building a strong relationship with your customers and securing a recurring revenue stream. Many think of a membership business as a great route to passive income. Our Guest Mike Morrison is an expert on the membership business model and tells us it can be very rewarding, but to do it well there's very little thats passive about it.<br /> <br /> There's a download to go with today's show. <a href="http://thenext100days.org/91download">You can get yours here</a><br /> <br /> <br /> Introducing Mike Morrison<br /> Mike Morrison and his partner Callie Willow run The Membership Guys. They are fast becoming the de facto standard in all things how to plan, create and grow amazing membership websites.<br /> <br /> Mike originally ran a digital marketing agency 10 years ago. Past the formative years, he started to only take on clients with projects that he enjoyed. He found himself drawn towards e-learning and online community. By the time Callie joined Mike and they went into business they started to laser focus on this section of the market.<br /> <br /> This focus proved to them one thing at least. They were the type of projects where they were getting their clients the best results. He moved away from the slightly repetitive vanilla website for solicitors, all having the same look, to membership sites.<br /> <br /> Mike Morrison - One half of The Membership Guys<br /> Why did they adopt a membership business model?<br /> They reached a point where they had more buyers for their services than they could realistically provide, given they preferred not to build a huge team. But, they wanted to expand their reach and how many people they could help.<br /> <br /> They started blogging more, they started a podcast, a Facebook group and opened their own membership site. 100% of their business serves the members of their membership group. No projects.<br /> <br /> Mike and Callie had a passion and interest in communities and membership. They created the place to hang out. They kept being asked for guides and courses on membership. There wasn’t a place to send people to, so they become ‘those guys’. Their Facebook group contains members who advocate for them. They don’t need to sell themselves, their members do it for them.<br /> Why do I need a membership site?<br /> Is it obvious? These are the circumstances. The starting point is about taking a step back. You are not an online marketer, solicitor, Mike says you are simply a problem solver. What is keeping people awake at night. What are people struggling with? are there gaps in their knowledge?<br /> <br /> For some people, you might just sit down face to face. It might not be a membership site.<br /> <br /> Most membership sites are about getting people from point A to point B. There are all sorts of milestones around getting people along their journey. The membership site provides help at each stage along the journey. It’s about a journey towards a transformation.<br /> <br /> Some people need support, accountability, someone to ask questions of, people in the same business, it is a resource, a community to tap into. Online business, entrepreneurship. These are constantly changing and people need to research new things. A membership site collates this information and delivers a setting, a community to consume it from within.<br /> <br /> Quite often there is a coaching element aspect. You can teach others, how to grow their business. Look for opportunities for one to many solutions. Not one to one.<br /> Aren’t people acting as individuals on Membership sites?<br /> The community aspect is probably more than it has ever been. It is just any site where you login to an account where otherwise the information would not be available to you. E-learning. Yes, you are there to row their own boat, but if they are on a similar journey, so people share their journey,#90 Marketing for Accountants with Patrick McGloughlin#90 Marketing for Accountants with Patrick McGloughlinhttp://thenext100days.org/?p=1257Fri, 06 Oct 2017 08:12:35 +010055:30falsefullWhat does your ideal client look like? Patrick McGloughlin helps accountancy practices answer that exact question. He has been helping accountancy practices attract their ideal clients for 19 years. His business is Accounting for Growth is based in Loughborough in Leicestershire. He specialises in marketing for accountants in public practice. What he has to share with us is relevant not just to accountants but any professional services firm.<br /> <br /> There's a customer persona help sheet to go with todays show, you can download it at <a href="http://thenext100days.org/90download">http://thenext100days.org/90download</a><br /> <br /> <br /> Why marketing for accountants?<br /> As Kevin describes, accountants don’t have a marketing bone in their body! They used to be restricted in their advertising. They were allowed a brass plaque outside their office.<br /> <br /> 20 years ago, the rules for professional practices were changing. Patrick had just taken on a new client, an accountancy firm. The opportunities were enormous. Over 6 months he stopped working with media clients and concentrated on accountants. Marketing for accountants quickly became Patrick's entire business<br /> <br /> Patrick McGloughlin from Accounting For Growth<br /> What was their main problem?<br /> Differentiation. The basic sales and presentational skills. Large proposal, burying the fee deep into the report!<br /> <br /> It used to be that the client had to comply with the accountant’s structure. Now, it is the accountants that are focusing on clients.<br /> How to start working with accountants?<br /> The first question is “Who is your ideal client?”. If you are going to take on a new client, they may as well be a good one. Even today, when Patrick coaches, the accountants, when asked to list their unique strengths, what is special about them, it tends to be the same list of attributes:<br /> <br /> * We are proactive<br /> * We are client focused<br /> * Especially emphasise that we really care about the client<br /> * We work with big and small businesses<br /> <br /> They are generalising RATHER than focusing in on the clients they can help.<br /> <br /> The first thing is to work out WHO gets best value from working with you? Who’s lives have you changed? Tell us about the work you are most proud of. Patrick tries to get them passionate! They are, but the day to day work takes over and we can lose touch with those special moments!<br /> Should they be talking about their expertise in specific sectors?<br /> Yes. If you understand clients in my industry, the conversation is more advanced. You can evidence it. Then you can bring up excellent case studies. Next, you can show me the difference you can make. That can be a key area. Niches.<br /> <br /> The outcomes that accountants bring about for their clients<br /> <br /> For example, a client who helped a business owner who was struggling to get a VAT rebate. They were in danger of closing before they had even opened up. The difference the accountant made, getting the rebate back in a week, then he graded each customers and the product base and ensured the client marketed the higher value products.<br /> <br /> The market is changing<br /> <br /> Work is commoditising. Accountants need to remain relevant. They must play a role in improving profitability and improving cash flow. By ultimately improving the lives of business owners. As opposed to just keeping them compliant.<br /> <br /> So, accountant should move from compliance – that’s a given, to knowing what keeps their clients awake at night.<br /> Have accountants become marketers?<br /> Patrick thinks so. Traditionally, an accountant slams down a set of accounts, hands you the bill and you see him in 12 months’ time. There is no real value. It’s a necessary evil.<br /> <br /> The more focused the analysis is from accountants, the more you can highlight opportunities. <br /> <br /> #89 GDPR Update with Rosemary Smith#89 GDPR Update with Rosemary Smithhttp://thenext100days.org/?p=1247Mon, 02 Oct 2017 06:00:56 +010056:12falsefullAre you ready for the changes to data protection law. We thought it was high time for a GDPR update. Rosemary Smith, from Opt-4 joined us around a year ago, and her podcast on GDPR, or the General Data Protection Regulations, really engaged our listeners. She’s still our top download. It’s a very hot topic (you can listen again <a href="http://thenext100days.org/29-general-data-protection-regulation-gdpr-with-rosemary-smith">here</a>).<br /> Time for a GDPR update<br /> <br /> <br /> So, we thought it would be great to have Rosemary back to give us a GDPR update and to motivate those business owners who have yet to get going. For more GDPR information and guidance visit <a href="https://www.delphix.com/glossary/what-is-data-governance">Delphix</a>.<br /> <br /> Rosemary is a leading expert on GDPR.<br /> <br /> Rosemary Smith gives us a GDPR update<br /> <br /> There has been a major uptick in activity with GDPR. Since we last spoke, the UK Government has confirmed, despite Brexit, that GDPR will be coming in on 25 May 2018.<br /> <br /> On Christmas Day this year, it will be exactly 6 months till GDPR!<br /> <br /> Rosemary has been involved with the Information Commissioner’s Office, as there is as yet NO official guidance as to how we should be interpreting some of the key aspects of GDPR. We did have some draft guidance from the ICO on consent.<br /> <br /> <a href="https://ico.org.uk/about-the-ico/consultations/gdpr-consent-guidance/">https://ico.org.uk/about-the-ico/consultations/gdpr-consent-guidance/</a><br /> <br /> This is causing consternation as the barrier for consent is MUCH HIGHER than it currently is under the DP Act.<br /> <br /> The draft guidance had no surprises. Consent needed to be unambiguous and confirmed by a statement or clear affirmative action.<br /> <br /> In essence, is affirms opt-in consent. No pre-ticked boxes. Some fairly tough words around 3rd parties use of data. So, that is not the data collecting business itself but any other organisation to which you might want to pass data. The guidance is very clear in that you need to NAME all of those 3rd parties at the point at which you collect the information.<br /> Is this punitive compared to how things are now?<br /> Industry sectors like insurance, financial services, etc is typical now. But that looks unlikely to be part of the new regime. They have dismissed ‘defined sectors’. But they haven’t published final guidance, and they won’t be doing so until the ICO has final guidance from Europe on consent.<br /> <br /> Article 29 Working Party – all the regulators around EU getting together and agreeing a position.<br /> <br /> <a href="https://edps.europa.eu/press-publications/press-news/blog/crucial-moment-communications-privacy_en">https://edps.europa.eu/press-publications/press-news/blog/crucial-moment-communications-privacy_en</a><br /> <br /> It is likely to be December 2017 before we get final guidance.<br /> <br /> If the outcome is purely opt-in, then the eco-system around prospecting to individuals in the UK via direct mail, for example, would be affected by the reduction in the availability of permission based lists.<br /> <br /> That is one of the reasons that Royal Mail and others, including Rosemary Smith, engaged with the ICO to discuss the alternative to consent.<br /> Balance of Interest or Legitimate Interest<br /> This is in the current law, but will have more emphasis in GDPR. It is where an organisation asserts that it has a legitimate interest to process the individual’s data. That it is necessary to process it. And crucially, that they can process that data without harming the rights of the individual. It is a balancing test.<br /> <br /> To date there has been no guidance from the ICO on this. So, Rosemary’s Data Protection Network<br /> <br /> <a href="https://www.dpnetwork.org.uk">https://www.dpnetwork.org.uk</a><br /> <br /> an online community that advises and helps people to...100 days to using video in your business with Mark Orr100 days to using video in your business with Mark Orrhttp://thenext100days.org/?p=1239Fri, 22 Sep 2017 06:00:51 +010001:01:32falsefullHave you thought about using video in your business? Its much easer and costs much less than you might first think. This week's guest on the next 100 days podcast, Mark Orr, shows us how you can begin to use video in your business. And all you need is the smartphone already in your pocket..........<br /> <br /> <br /> About Mark Orr<br /> Mark Orr runs PocketVideoSchool.com, a production and training business based in the North East of England. He works with businesses that want to create their own video content for their websites and social media channels.<br /> <br /> Mark Orr follows rugby and is a passionate Newcastle Falcons fan, despite being a Yorkshireman at birth he has spent 40+ years in the North East.<br /> <br /> Back in the mid-80s, Mark was learning his trade in TV production. He went to college to learn how to use the big cameras, along with the audio and editing equipment. Mark produced TV quality broadcasts and videos. He spent time working on the nationally popular ‘The Tube’ from Tyne Tees Television.<br /> <br /> This experience plus working in the video team for the local constabulary provided Mark a real grounding in video.<br /> Pocket Video School<br /> Mark Orr found himself as an employee within the print industry. He took 23 years to extricate himself from that industry and then did marketing and sales roles. When his son was in 6th form, and some friends made him a video and his son was hooked. Chris, his son and Mark, decided to take video to the world. They set up a video production company. They won good contracts. Chris, then decided to go freelance and left Mark at the beginning of 2017, he started Pocket Video School.<br /> <br /> He spotted a gap in the market. Most businesses love the idea of video, but the huge prices levied by production companies alienated much of the market. He plugs this gap, by teaching how to teach video, filmography and teaching people how to do this properly. Video in your business can be a reality.<br /> Perception of Video Costs<br /> The perception is that video is expensive. The main platform has been TV. In the past, production was £20k per minute. Now with technology, the platforms are free.<br /> <br /> Even with the knowledge of the market being easier and free, there is still a perception isn’t there that professional corporate videos need to be expensive.<br /> <br /> There is an element of that. For Mark, it is about education. He’s a renegade. We’ve been spoon-fed that if you want video then this is the track you have got to take. However, the more knowledge people have the easier it is for people to emulate good video.<br /> <br /> There is an expectation in corporate that you wouldn’t use a MOBILE PHONE. This is about ignorance. You don’t have to pay a fortune.<br /> <br /> In small businesses, we just don’t choose to pay large production fees for videos. Mark is demystifying this sector.<br /> <br /> Mark says a one-man band can compete with a larger brand, as effectively as a larger brand.<br /> Video in your business - its the way forward<br /> by 2020 85% of all internet traffic will be video driven. Don't get left behind<br /> Video in your business in the next 100 days?<br /> <br /> * Understand your phone. It is whatever you have got. If you have a fairly-new smartphone it will have a camera capable of recording good footage. The down-side is that the smartphone manufacturers regulate these phones with AUTOMATIC settings.Because everything is on auto, the camera has a mind of its own. Light changes, focus changes, because the camera is constantly searching for you.TIP: find and educate yourself on the apps that are available that unlock all these features and give you manual control. This means you can improve the quality of your footage.<br /> * Look at the accessories that you need to enhance your phone. Look at external microphones. The ONE THING that people will not forgive is poor audio. On YouTube,How to secure high ticket clients with Des VadgamaHow to secure high ticket clients with Des Vadgamahttp://thenext100days.org/?p=1229Fri, 15 Sep 2017 06:00:55 +010001:08:37falsefullDo you want to work less and earn more? Des Vadgama tells us how to secure high ticket clients. Clients who are prepared to pay 5 figures for your services. Des Vadgama is of Indian heritage. His name is thought to come from the Portuguese explorer Vasco  da Gama!. <a href="https://en.wikipedia.org/wiki/Vasco_da_Gama">https://en.wikipedia.org/wiki/Vasco_da_Gama</a><br /> <br /> <br /> <br /> In this episode, Des discusses how you secure high ticket clients.<br /> Des Vadgama – How he got to where he is now<br /> Des started working with entrepreneurs and small business owners in 1987, when he came out of employment. He had previously trained as an Accountant. In 1987, Des started working for himself.<br /> <br /> He linked up with a man called Ron Holland. He is an author, consultant and mentor. <a href="http://www.ronhollanddirect.com">http://www.ronhollanddirect.com</a> In 1987, they connected and started consulting with small business owners and entrepreneurs. They would rack up the best part of 1,000 miles per week seeing businesses around the country. Looking back, it was crazy. A lot of time travelling with a few hundred pounds per session. A lot of effort for a small return.<br /> <br /> From there Des started to refine the model in terms of what it takes to qualify, filter and position better some of the influence process prior to the meeting.<br /> <br /> This change was crucial. Sometimes Des spent 12 hours a day travelling to just one or two clients or even prospects. You learn quickly!<br /> <br /> His accountancy training made him consider how he was going to get a better reward by streamlining some of these processes.<br /> <br /> How to secure high ticket clients with Des Vadgama<br /> When did it all change?<br /> He tried a number of different business models selling, with different price points. The change came in 1994. That’s when he started promoting Tony Robbins speaking events. He became one of the main promoters of Tony Robbins (<a href="https://www.tonyrobbins.com">https://www.tonyrobbins.com</a>) from his base in Central London.<br /> <br /> He promoted the seminars almost exclusively by phone. These seminars were priced between £400 all the way up to £8,000. One of the biggest discoveries he made was that there was no need to travel.<br /> <br /> That was one of Des’ biggest leverage points in terms of reaching out to prospects and individuals who were a warm target market. One of the reasons Des became one of the most productive sellers of Tony Robbins events is not because he was a great salesperson, but simply because he was passionate about the events.<br /> <br /> What was the thing that made Des so successful when he was selling out Tony Robbins events? Tony’s Unleash the Power Within – there is an upsell. He was the only sales guy to have attended the product. He invested serious time and energy immersing himself in the events and courses.<br /> <br /> This enabled him to speak with conviction and enthusiasm.<br /> QUESTIONING TECHNIQUE<br /> One of the techniques Des used was taking a real interest in the individual. Jay Abraham, <a href="https://www.abraham.com">https://www.abraham.com</a> talks about falling in love with the client. Being passionate about where they are headed. He asked not just three questions, but 10-20. Where they wanted to be physically, financially etc. This allowed Des to get more clarity to where his prospects were going.<br /> <br /> Then he connected the seminar to the client’s future.<br /> <br /> Don’t swamp the prospect with dozens of reasons to attend. Often it was only ONE or TWO compelling reasons to attend.  Not over-selling, but making it relevant to the individual.<br /> <br /> You don’t want to interrogate. Just have a dialogue. Two individuals having a 2-way conversation. Gain more clarity on where they want to be.<br /> <br /> You have to be able to relate everything. Des makes detailed notes about each individual.#86 Becoming a Non Executive Director with Anne Watson#86 Becoming a Non Executive Director with Anne Watsonhttp://thenext100days.org/?p=1215Fri, 08 Sep 2017 07:50:06 +010057:00falsefullHave you ever considered becoming a non executive director? Not sure what it involves, or how to make it happen? On this week's show we talk to Anne Watson. Anne is one of the UK’s leading experts on becoming a Non Executive Director, and she gives us a great insight into the do's and dont's of becoming a non executive director.<br /> <br /> <br /> Anne’s career to date.<br /> Anne claims to have lived a long time! Her first tip for having a successful career is longevity! Her starting point was as a head-hunter for 30 years. She was highly motivated to join the head hunting profession, because her husband and Anne had just bought a house and the mortgage rate rocketed, if you recall, in 1981. There is nothing quite like a rocketing mortgage rate to make you feel like you want to be a working mother!<br /> <br /> Anne ran a business and sold it to a PLC in 1998. This was very liberating. The sale meant she had made a lot of money, which allowed Anne to do lots of exciting things. Anne wrote a few books, she lived in Belgium for a while, she developed a few women’s networks. Her clients also kept coming back saying do a bit more work for them too.<br /> <br /> One of these clients offered her a role. She became this clients’ Global HR Director. Anne cunningly and instantly hired a qualified HR Manager. “to save her from running the business off a cliff and causing problems”. She had the most wonderful time. It was a global organisation, with factories in China, Mexico, Hungary and East Kilbride, along with design centres all over the world. She developed an e-learning platform for them so that people were connected.<br /> <br /> The business was sold, as it was private equity backed. During that time, Anne learned as much about how people manage at board level as she did about how to motivate, develop and manage a workforce of 2,000 people of 14 different nationalities.<br /> <br /> For Anne, the most intriguing bit was watching what happened at Board level. This segued to her current role at In Touch Networks.<br /> <br /> How to become a Non Executive Director with Anne Watson<br /> Head-hunting<br /> What should we all be mindful of when selecting people? It has got a lot more difficult. The internet. Now, when candidates are in front of Anne they are significantly more polished than they used to be. They have a lot more knowledge about how to answer difficult questions, how to present yourself properly.<br /> <br /> But, that isn’t what you want as a recruiter, because the candidate has a lot of qualifications, lots of success, ticks against the right attributes etc. What you REALLY want to know is how are you going to behave when you are inside my business.<br /> <br /> Therefore, it is all about behaviour. Anne’s best tip for anyone recruiting somebody is yes, to go through all the competency based questions, but then have a cunning array of questions that will indicate to you:<br /> <br /> * How do people respond under pressure?<br /> * Are they ready to share and help?<br /> * How collaborative are they?<br /> * What are they like in terms of their decision making?<br /> <br /> These questions will help you figure out whether they are likely to succeed for you and whether they will be liked.<br /> Anne likes to have a scenario.<br /> She’ll say… ’Picture this, and then lay out a scenario…’<br /> <br /> * What do you do?<br /> * What steps do you take?<br /> <br /> Watch out for those who are calm under pressure. Emotion tends to step into the way of logical thinking. So how do you quickly respond?<br /> <br /> Give them a question where the candidate feels a bit of the pressure. It’s slightly artificial, but it is better than saying tell me how you respond to pressure.<br /> <br /> The Operational Assessor training designed for interviewing new people joining The Post Office mirrored Anne’s scenario approach by looking for<br /> <br /> #85 Transform your customer billing in the next 100 days#85 Transform your customer billing in the next 100 dayshttp://thenext100days.org/?p=1203Fri, 01 Sep 2017 13:41:32 +010033:33falsefullFed up of chasing clients for payment? In this episode we look at ways you can automate customer billing and get paid in advance of doing the work. We examine two tools that Kevin is using in his business to do this. <a href="https://acuityscheduling.com/?kw=YToxMjQ2NzQ0OA%3D%3D">Acuity Schedule </a> and <a href="https://www.memberpress.com/?aff=Dividedbyfive">MemberPress.</a> So, listen in and find out how you can transform your customer billing in the next 100 days.<br /> <br /> <br /> Why transform your customer billing?<br /> In the traditional B2B business model you do the work, then bill the client expecting the client to pay in anything between 7 and 30 days.30 days go by. Some clients haven't paid. You waste your valuable time chasing unpaid bills.<br /> <br /> How about reverse engineering that model. You bill the client right at the start and get paid immediately, then do the work. If its an ongoing service how about repeating that process automatically every month? If the client wants  credit, then fine, but let him use his credit card and not your business bank account as his credit facility.<br /> <br /> Transform your customer billing in the next 100 days - Getting paid in advance using wordpress<br /> <br /> Kevin has been looking at ways of billing for the services he is planning to offer as part of his new business, <a href="https://www.dividedbyfive.com">Divided by Five</a>, and has discovered some very powerful tools that allow you to bill your clients upfront, automatically re-bill them every period, and create client self service to update billing details.<br /> How do you transform your customer billing?<br /> Its easier than you might think. Here's our step by step approach for the next 100 days.<br /> Step 1 - Don't bill for time and materials<br /> The key to the whole process is billing a standard amount of money. A standard amount of money requires a standard service, so if you currently bill by the hour or the day think instead about the things you do for your client not the time you spend working on them. Sell products not services. If you do the same things for your client every month think about a standard fee based on the average time you spend each month.<br /> Step 2 - Think about levels of service<br /> So, not all clients are equal, some require more effort than others. You might need more than one product to handle this. Kevin's business model has identified groups of clients needing different levels of service. To deal with this he has 3 products, a bronze, silver, and gold service.<br /> <br /> Maybe you do occasional one off tasks for clients? you can sell these as additional products with a single up front payment as and when needed.<br /> Step 3 - Enable a payment service<br /> Before you can accept online payments you need a payment processor. There are lots of services to choose from.  We suggest you start with Paypal for Business, which is very easy to set up. If you are in B2B, then its more likely that the client will want to pay directly by debit or credit card. <a href="https://stripe.com">Stripe</a> is a very popular and easy to use system that integrates with lots of online apps.<br /> Step 4 - Use a membership plugin to handle the billing<br /> Kevin has added <a href="https://www.memberpress.com/?aff=Dividedbyfive">MemberPress.</a>to his Wordpress website. Memberpress is a Wordpress membership plugin that will handle taking payments for productised services. Membership plugins were designed originally to protect digital content. The plugin allows your customer to sign up, make a payment, and create a login. Your customer becomes a "member".<br /> <br /> Memberships can be single payment or recurring payment. You can have free or reduced cost trial periods.<br /> <br /> You can set up groups of products. Kevin has grouped his bronze, silver and gold products together. A member can upgrade or downgrade between products in a group.<br /> <br /> #84 Social Enterprise with Karol Thornton#84 Social Enterprise with Karol Thorntonhttp://thenext100days.org/?p=1194Fri, 25 Aug 2017 06:00:47 +010051:12falsefullOn this weeks show we look at the lessons learned in the third sector mentoring and coaching young people can be transferred directly into the workplace. Karol Thornton from Yorkshire Mentoring and Youth In Mind tells us all about it.<br /> About Karol Thornton<br /> <br /> <br /> Karol Thornton from Leeds joins The Next 100 Days Podcast. Karol, pronounced Karl, has a background of working with young people. In the early 90s, he was drawn into social injustice and disaffected youth. The DNA that goes through all his work is social justice.<br /> <br /> He supports and works with children adolescents who are currently on the mental health spectrum, where Karol got to know Graham. This is a mentoring project that Karol (and Graham) is working on.<br /> <br /> Karol Thornton joins The Next 100 Days Podcast to talk about social enterprise, coaching and mentoring young people<br /> It’s about giving back.<br /> Karol started out by getting involved in local youth work in the city of Leeds in Yorkshire, England. This giving back, especially to young people has always been a feature of Karol’s work.<br /> <br /> Additionally, Karol Thornton teaches across the region. This also tends to be in the social sciences. Karol is proud of his work with the Workers Educational Association WEA <a href="https://www.wea.org.uk">https://www.wea.org.uk</a> working with UNISON members around their individual CPD, Continuing Professional Development (<a href="https://cpduk.co.uk)">https://cpduk.co.uk)</a>. In England and Wales, they have WEA regions which is all about adult learning.<br /> <br /> Karol also set up an organisation, called Yorkshire Mentoring. <a href="http://www.yorkshirementoring.org.uk">http://www.yorkshirementoring.org.uk</a> This is all about mentoring young people and adults alike. They use a lot of coaching techniques. It is a community interest company.<br /> <br /> Karol is passionate about making a difference in people’s lives. Karol, is a facilitator, trainer, coach and mentor. This sees Karol facilitate a leadership training session for a college, or with a young mum who wants to get involved in volunteering. He then turns his hand to marketing to encourage more people to get involved.<br /> <br /> Graham says Karol is such an enthusiastic trainer. Getting involved in these social projects, means you must start thinking about areas that are maybe unusual for the entrepreneur. How and where you meet young people. Safeguarding them and yourself. Reducing the opportunity for things going wrong. Making sure that the young person’s Mum and Dad know you, know that you have had a DBS check and that you are credible.<br /> Youth In Mind<br /> The mentoring project where Karol and Graham met is called Youth in Mind. The aim of the project is to offer young people in the Bradford district who are currently on the mental health waiting list, someone from within the community to be a mentor for them. They themselves might not have the skills, and the mentor is all about inspiring the young person to find new ways forward. They may not have these skills in their own families, for whatever reason. They may come from some very challenging backgrounds.<br /> <br /> It’s not about bailing out the NHS etc. It is about helping a person. In the training Graham was involved in, Karol brought in a Youth Worker who suggested the young people we might be asked to mentor could be suffering from ‘low mood’. Means, being sad, depressed. So, the mentor is charged with helping the young person to see other opportunities for getting themselves out of this fug, possibly prior to their treatment starting even.<br /> Who has inspired you as a mentor?<br /> Who has been in your life and made that impact for you? Karol Thornton says it is a ‘growth mind-set’. In some families, there can be an attitude that they cannot do this. It is not something available for them. The growth mind-set says I will learn HOW to do this. So,#83 Agile Marketing with Shane Redding#83 Agile Marketing with Shane Reddinghttp://thenext100days.org/?p=1183Fri, 18 Aug 2017 09:37:17 +010053:11falsefullDo you need a fresh approach to marketing that will really make a difference in the next 100 days? Yes? then agile marketing might be the right answer for you. Shane Redding joins us to talk about agile marketing and using data to drive your marketing success, and she gives us some really practical tips on what to do in the next 100 days.<br /> <br /> <br /> About Shane Redding<br /> Shane Redding is a consultant, trainer and non-executive director. Shane has been in the industry over 30 years. She joined as a graduate at IBIS Information Services, an innovative data business. Shane had ideas about what she might enjoy, a company car, working in New York too! She entered the interest in direct marketing.<br /> <br /> Agile marketing expert Shane Redding<br /> <br /> IBIS had a very large database. Shane started to learn about data targeting very early in her career. This early training forged an important approach she takes today - a data-led perspective.<br /> MarTech Tracker - Shane's latest non-exec role<br /> MarTech Tracker, <a href="http://www.martechtracker.com">http://www.martechtracker.com</a> based in Nottingham, is her latest Non-Exec Director role. A very exciting business, founded by Jordan Adams. It combines the best of traditional direct marketing approaches, including outbound to qualify leads. They use new tech to understand what tech a prospect uses. They use machine learning to gather publicly available data. There is so much data they can use legitimately.<br /> <br /> MarTech has patents on their processes. Shane helps businesses where they come from. They understood good lead generation for events. Jordan saw how difficult it was to get I touch with people. He found out when someone would want to talk to you.<br /> <br /> Best time to contact (alternative) – contact Graham at Finely Fettled.<br /> <br /> The trick is to understand WHEN it is right to use the phone. Shane advises that companies should spend more time closing deals rather than wasting huge amounts of their time hunting down new prospects on the telephone.<br /> <br /> This joins up with marketing automation work Shane has been doing, so the sales leads are handed off to sales at a much later stage in the engagement process. MarTech Tracker fits in the space that some organisations are calling “an inside sales function”.<br /> <br /> If you don’t have that, what do you do?<br /> <br /> Without a human touch, your conversion rate is not as string. Marketing qualified leads, has come to mean something definite in the sales funnel.<br /> <br /> Shane mentioned – Sirius Decisions - <a href="https://www.siriusdecisions.com">https://www.siriusdecisions.com</a> taking someone from being a cold prospect to a sale. Most purchases nowadays start with Google, the enquire, they become identifiable or not. You can use IP tracking to identify companies. If you fill out a lead form, that is score 1 on the qualification of lead process.<br /> Corpographic - our new favourite word<br /> Shane mentioned “Corpographic” – when we classify businesses this is a great phrase! It’s like demographic.<br /> <br /> Shane’s experience has been in B2B. She helped Royal Mail to launch Business Movers, to track when a business moves address. By date, by geography and postcode. She’s worked with ITV on new lead generation processes. She works for Gumtree for Business. This is an innovative platform for businesses the ‘Gig’ economy. What if you want to target specific non-traditional businesses, like Uber drivers – which is where many of them are hired.<br /> <br /> Business Movers – Royal Mail’s people were really interesting and innovative, Shane recalls. She was impressed that they moved quickly. Surprising for a large business.<br /> Agile Marketing<br /> Marketers are starting to talk about Agile Marketing – Test, Learn, Do, Review.<br /> <br /> Do you still time-box in Marketing? You can. It takes the principles and applying them.#82 Improving Your LinkedIn Profile With Hannah Martin#82 Improving Your LinkedIn Profile With Hannah Martinhttp://thenext100days.org/?p=1170Fri, 11 Aug 2017 13:45:51 +010046:46falsefullAre you getting the most out of your LinkedIn profile? Hannah Martin returns to The Next 100 Days Podcast to tell us how to maximise the potential of LinkedIn for both yourself and your business.<br /> <br /> <br /> Hannah Martin<br /> We welcome back the multi-talented Hannah Martin from the Talented Ladies Club. Last time, Hannah taught us all how to write copy. On this podcast, Hannah discusses her new <a href="http://talented-ladies-club.thinkific.com/courses/love-linkedin-for-business?ref=0c46c1">LinkedIn course</a>.<br /> <br /> Hannah noticed that a lot of women were struggling with the LinkedIn platform. Women seemed to lag men on the platform. So, she wrote a course to help them build an ideal profile and to show them what to do with it.<br /> <br /> Optimising your linkedIn profile with Hannah Martin<br /> How should you use LinkedIn?<br /> You cannot be passive on Linkedln. Hannah was surprised when she had her first cohort go through her course. When she had testimonials back and she spoke to them, they had all used it for business. Hannah had imagined her Talented Ladies Club readers - <a href="http://www.talentedladiesclub.com">www.talentedladiesclub.com</a> - would use it largely as a return to work thing following maternity or wanted to change role. Not so.<br /> <br /> Hannah has now written a module to help both talented ladies and talented men in small businesses, where you are not sure what to do with LinkedIn. As the business owner, you need a profile on LinkedIn. And you need to get it right. How to use LinkedIn Company Pages and how to use LinkedIn Spotlight pages.<br /> Your brand and reputation on LinkedIn<br /> LinkedIn Spamming is such a short-term strategy. Don’t do it.<br /> <br /> Your brand and reputation are so important. In the business module, Hannah shares the 6 questions you need to ask to build a proper LinkedIn strategy and 5 sales strategies that work and how you can leverage LinkedIn properly in the relationships you’ve got.<br /> <br /> Hannah advises an organic use of LinkedIn. A little bit, often. Measure and track what you are doing. There are lots of different ways you can approach connecting with people on LinkedIn. Finding the right people, the right businesses with the right job titles.<br /> <br /> The 6 questions reveal finding the right people on LinkedIn that are going to help you. It’s about identifying the most likely people who are going to help you deliver on your aims. How you work out who these people are, where they are.<br /> <br /> They are fundamental questions. Anything you do in business, you should have a strategy for it. You shouldn’t be on LinkedIn or at least devoting time to it unless you can track back that time to some core business goal.<br /> Corporate versus business owner LinkedIn profile?<br /> Graham’s LinkedIn profile looks like a CV and he doesn’t want it to look that way anymore. Kevin said his is much the same.<br /> <br /> What’s the difference between a corporate LinkedIn profile and a business owner LinkedIn profile? Hannah answers by stressing the summary section. Write it properly. Add files, videos, images to the summary. It’s a multi-media experience. And that’s as far as many people will travel down your profile.<br /> <br /> Also as people search on LinkedIn, it is important to think about your keywords.<br /> <br /> Hannah says there isn’t much difference between a corporate and business owner profile. The key thing is in your summary decide WHO DO YOU WANT TO READ THIS. What do you want them to think, feel, know and act upon?<br /> <br /> Write YOUR SUMMARY as a letter to that person who you are addressing your summary towards:<br /> <br /> * I want this type of person reading my LinkedIn profile<br /> * I think they are looking for this<br /> * These are the things they want to know about me<br /> * This is what I want them to do.<br /> <br /> #81 CAMPR With Jonathan Slobom#81 CAMPR With Jonathan Slobomhttp://thenext100days.org/?p=1127Fri, 04 Aug 2017 10:59:09 +010039:47falsefull<br /> <br /> Jonathan Slobom becomes the first returning guest in this episode of The Next 100 Days Podcast. He returns to talk about his new product, CAMPR. Jonathan detailed his INSPIRE marketing strategy framework in his first podcast. That was episode 61 and this is 81. Any Tottenham Hotspur fan will recognise those numbers!<br /> <br /> Jonathan Slobom reveals the CAMPR methodology on The Next 100 Days Podcast<br /> <br /> INSPIRE has gone from strength to strength, but some clients cannot justify the spend on this level of marketing strategy advice. Their real reason is often that the entrepreneur running the business sees the several thousand pounds’ investment as making it with ‘their’ own money not the businesses, and because Jonathan sees these people as his natural customers, they are showing interest but tripping over the INSPIRE cost, he has adapted the INSPIRE process into a more rapid or express format.<br /> <br /> We liked the idea and felt it would be a valuable process for our listeners to follow.<br /> Introducing, CAMPR.<br /> It is aimed at budget conscious businesses, or businesses that like to dip their tow in and at a later stage become more involved with Jonathan’s marketing solutions.<br /> C = Customers<br /> Define your ideal customer. Your customer is NOT everyone. Who are those people who place a higher value on what you do? When they do engage, they’ll be more enthusiastic, they’ll pay on time they’ll make repeat purchases. They’ll also speak nicely about you on social media sites.<br /> <br /> Don’t just use surrogates. Like ABC1 Women who live in the South of England. Talk about these people as real people with needs. The T Shirt example Jonathan spoke of could mean you define your audience as wanting fitted T shirts or something to go clubbing, or they want to protect themselves from the sun. Who are these real people?<br /> <br /> At this stage, once you go through this process the MDs, once they find and establish their ideal customer invariably say: “SO WHAT?”.<br /> <br /> * If you know who they are, you can set about attracting them.<br /> <br /> A = Attraction<br /> Invariably, again, Jonathan says the MD’s next retort is “SO WHAT?<br /> <br /> * Then you need to maintain the engagement to build a relationship.<br /> <br /> M = Maintain<br /> There are many reasons why we need to maintain this relationship. Jonathan has looked at current and previous clients. Of all the people, you are trying to attract, 50% will NEVER become your customers. 1% will become customer shortly after they receive your communication, which leaves 49% that could become your customers. These people will take anything up to 18 months to 2 years to buy in your category, but not necessarily from you. They’ll buy when they are ready. It will also take between 5 and 25 contact points. You need to maintain the engagement positively to increase the likelihood of these people becoming customers.<br /> <br /> When they are ready to make a purchase, you are top of mind.<br /> P = Purchase<br /> You achieve that through educate them, by demonstrating you understand their requirements and needs. You explain how your service better meets their needs better than other alternatives.<br /> <br /> This is where you need COMMUNITY.<br /> <br /> Collect email addresses. Offer something of value to collect their email addresses.<br /> R = Retention<br /> It’s cheaper to retain customers than simply replacing them through acquisition.<br /> CAMPR.<br /> Jonathan says this is a good process to de-risk marketing tactics. If your business implements this system it becomes a system. This allows you to put new tactics into this framework and test whether it delivers results through this process.<br /> <br /> Don’t bet your marketing budget on one tactic. Test and review.<br /> <br /> In May 2018, GDPR will affect your opportunity for outbound marketing activity, in terms of cold calls,#80 Your finance problems Divided by Five#80 Your finance problems Divided by Fivehttp://thenext100days.org/?p=1113Fri, 28 Jul 2017 06:00:01 +010024:17falsefullAre you in control of your business finances? Do you understand the changes that are taking place with cloud accounting? Solutions like Xero are game changers that can bring automation to your book keeping. Many of us don't understand whats possible, or how to go about making the change. Kevin Appleby is launching a new service to help with this: Divided by five.<br /> <br /> <br /> <br /> Finances are always difficult to manage. Especially when you are growing a business. The new service will take your finance problems and divide them by five. Break things down into five key steps; five key numbers; or five key reports.<br /> <br /> Your finance problems Divided by Five with Kevin Appleby<br /> Divided By Five on YouTube<br /> Divided by Five will launch as a YouTube channel on 1 August 2017 with a live broadcast at 4pm UK time. The channel will build into a set of resources that will help you understand cloud accounting, allow you to see the changes that are possible in your business and give you guidance on how to implement them.<br /> <br /> There are lots of areas we plan to explore. These will include how to:<br /> <br /> * automate your book keeping<br /> * always have up to date financial information<br /> * set up your new cloud accounting software<br /> * integrate your accounting with the rest of your business<br /> * use financial reporting to get new insights into your business<br /> <br /> Future products<br /> Beyond YouTube, Divided by Five will provide other services. Most business owners start by doing everything themselves. As the business grows low value tasks need to be delegated or outsourced. Book keeping is one of those tasks. While the tasks might be low value, the information they lead to can be very high value. Having these tasks done in a precise and timely fashion is important. At Divided by Five we want to help, and point you towards the right solution for your business. Plan ahead when it comes to <a href="https://www.e2efinancialsolutions.com/construction-financing">construction financing mississauga</a> because choosing the best is crucial for your business.<br /> <br /> We've evaluated all the cloud accounting solutions available, and reduced this to three that we would recommend. We only want to work with one of those cloud solutions and provide deep expertise in making it a great fit to your business need. We feel that the right choice for us is <a href="http://www.jdoqocy.com/click-8222194-12184471?sid=NHD80">Xero.</a><br /> <br /> If you want help either to set up <a href="http://www.jdoqocy.com/click-8222194-12184471?sid=NHD80">Xero</a>, or help to keep your book keeping up to date once you make the switch then get in touch and lets talk.<br /> How to contact Divided by Five<br /> email us: info@dividedbyfive.com<br /> <br /> Sign up at the website: <a href="http://www.dividedbyfive.com">dividedbyfive.com</a><br /> <br /> Subscribe on Youtube:<a href="https://www.youtube.com/channel/UCb1ZQAUmYtpD8x1uBBKuKiw"> Divided by Five</a><br /> <br /> <br /> <br /> <a href="http://thenext100days.org/podcast-2">The Next 100 Days Podcast</a> is brought to you by <a href="http://www.finelyfettled.co.uk/">Graham Arrowsmith</a> and <a href="http://www.applebyconsulting.co.uk/">Kevin Appleby</a>#79 Save lighting costs with David Emslie#79 Save lighting costs with David Emsliehttp://thenext100days.org/?p=1099Fri, 21 Jul 2017 14:06:49 +010001:00:52falsefullDo you want to save lighting costs? David Emslie shows us how easy it is when you apply the latest technology business lighting solutions. But, even with a proposition that is a "no brainer" for the client David still finds marketing the solution one of his biggest challenges. David talks us through both his solution to save lighting costs and his answer to the marketing challenge.<br /> <br /> <br /> <br /> David Emslie provides lighting solutions. He started Novalux LED four years ago. He noted the lighting industry was ripe for massive change. New technology was 5 or 6 times more efficient than existing products. The opportunity to help businesses save lighting costs is huge.<br /> <br /> Nova = new Lux = light. Very clever!<br /> <br /> Save lighting costs with David Emslie from Novalux LED Ltd.<br /> <br /> LED lighting is still relatively new. White light is now available in new products of commercial lights. Everything from offices to football stadiums.<br /> <br /> There is a lot of businesses who simply have not realised the benefits. In 2015, the UK market penetration of commercial buildings was 7%, with forecasts of demand rising to 75% by 2020. That is an awful lot of lights.<br /> <br /> There is an enormous opportunity to build a significant business.<br /> <br /> The life of bulbs is far longer. LEDs often have a 5-year warranty, with a 50,000-hour lifetime (20 years). Compare fluorescent tubes burning out every year or so. So, they are vastly better value and energy saving.<br /> <br /> David works out the PAYBACK point. Normally for solar it is within 10 years. LEDs are no longer than 3 years. David discussed a client making a payback in 11 months. The potential to save lighting costs is huge.<br /> So why aren’t people clamouring to install LED lights into their businesses?<br /> <br /> * People aren’t aware.<br /> * People are only starting to add this domestically.<br /> <br /> Old lights produce way too much heat! LEDs operate at a much lower temperature. The filament and halogens and floodlights operate on a heat basis. David says they are NOT lights they are heaters. The energy they generate comes out as heat. Halogens operate at 240 centigrade – 2.5x boiling point. So, old technology are heaters with a side-effect of light.<br /> <br /> LEDs have electronic components deliberately designed to create light. It is a light source with a small amount of heat as a side-effect. Massively more energy efficient.<br /> <br /> Too many lights on in summer, it gets fantastically hot and stuffy. So, you need air conditioning. Which means you are using more energy to take away the heat generated by old fashioned lighting.<br /> What’s a typical lighting scenario for a small business?<br /> Say, an office with 50 people and a small warehouse or retail unit at the front. Maybe their electricity bill is £30,000 a year. By fitting LEDs, you could reduce this by £12,000.<br /> <br /> To complete the install, it would probably cost around £25,000. So yes, there is a capital outlay.<br /> <br /> From an investment point of view, the business would realise a saving of around £12k for 15 years = £180k for and investment of £25k or an ROI above 7 at least.<br /> Isn’t there a compelling case to save lighting costs?<br /> Of course, but businesses still need to find the capital.<br /> <br /> David has 6 different finance companies who are queuing up to lend to businesses looking for this investment. Example, lease on job £600 versus an immediate saving of £1,000 per month. So even with financing, businesses can immediately realise a saving. No deposit, no capital, make the change and start saving money.<br /> <br /> No brainer? - Yes, But there are some common issues<br /> <br /> * Not heard of it<br /> * Is this a scam? (Of course not!) Too good to be true.<br /> * Existing lights are not broken so I don’t need to change them.<br /> <br /> #78 Venture Capital with Iain Nairn#78 Venture Capital with Iain Nairnhttp://thenext100days.org/?p=1073Fri, 14 Jul 2017 06:00:11 +010001:00:17falsefullDoes your business need external finance. We chat to investment fund manager Iain Nairn about the different sources of funding. In particular look at the business models that are suited to attracting venture capital investment and what you need to do to secure those funds.<br /> <br /> <br /> About Iain Nairn<br /> Iain Nairn hails from Chester-le-Street in the North East of England. He works as an investment manager for Northstar Ventures who provide venture capital to businesses in North East England. Iain has spent a career as an insolvency practitioner. He has run his own small business. He helps small businesses get on the growth path.<br /> <br /> Iain is a captain of an English cricket team.......Iain had his leg amputated at 16. He pursued his passion for cricket. Iain has captained the England Physically Disabled Team for 2 years or more. He won the inaugural multinational cricket tournament for people with disabilities. Iain is also a frustrated Sunderland AFC supporter and golf player.<br /> <br /> Venture Capital with Iain Nairn<br /> When is Venture Capital right for your business?<br /> Traditional routes of funding have taken a knock since the financial crisis in 2008, and other ways of funding are becoming more common.<br /> <br /> If you are starting to look for money from a venture capital providing business, Iain starts by asking what you are looking to do with your business and the sector you are in. Check the other options before heading down the venture capital route. Look for those websites that direct you at start-up loans, especially for a lifestyle loans - £25k per director. A source of comfort. A lot of these are personal loans, so do you have the confidence and can you repay that loan over 4 or 5 years?<br /> <br /> Depending on the fund you are looking for a venture capital business tends to look at businesses less than 7 years of age.<br /> Grant funding<br /> For start-up businesses, particularly in the first 2 years there may be funding available. So, look for those grants, but also get the right advisors to help you. Don’t miss out on opportunities.<br /> <br /> Where are you setting up? Look for grants and investments specifically aimed at your locale.<br /> <br /> Grants – enabling grants. They don’t necessarily need to be paid back. Grant is a broad term. It might be a capital contribution.<br /> <br /> Advice – find the right people to help you in your area.<br /> Crowdfunding<br /> Crowdfunding is a new and exciting opportunity. The kick-starter for B2C. The funds can help you start-up. These seem less successful for B2B. Investors are not on those platforms looking to buy things. Look out for SEIS and EIS schemes for High Net Worth individuals willing to offset investments for what otherwise be taxation.<br /> <br /> Is crowdfunding a good way to find finance? It can be. Everything comes down to the risk appetite with those risking their money. People have a varying risk appetite. Often that will be about trust in the individual. In B2C, a new product Kick-starter is a good idea. You can see whether people like and will buy your product.<br /> <br /> The Funding Circle letters. Kevin and Graham regularly get pre-approved offers by mail. They are a venture capital provider backed by a Govt underwritten insurance scheme. They are source of funding.<br /> What do Venture Capitalists look for?<br /> High Net Worth (HNW) individuals are not getting returns from banks, so they invest against their otherwise tax bill.<br /> <br /> If you are an SME, and they are looking for venture capital, what are the questions they ask you?<br /> <br /> * They want an understanding of your business. Who is your team. They rarely invest in sole founder businesses. They are looking at the strength of all skill sets within or around the business to get growth.<br /> * What traction do you have? Existing customers, a good pipeline, who knows about you?#77 Releasing trapped value with Thomas McGrath#77 Releasing trapped value with Thomas McGrathhttp://thenext100days.org/?p=1060Fri, 07 Jul 2017 06:00:01 +010001:04:03falsefullIn this week's podcast Thomas McGrath, CEO of Cognition, chats to Graham and Kevin about how big data can unlock operational trapped value in your business<br /> <br /> <br /> Who is Thomas McGrath?<br /> He is Chief Executive at Cognition, a company specialising in the industrial Internet of things and big data strategy solutions. The aim is to reduce costs to improve efficiency and minimise wastage.<br /> <br /> Thomas resides in Dublin, Ireland and worked for several consulting companies before launching Cognition. He suggests his accent has part Cockney because of 15 years living in London.<br /> <br /> Thomas McGrath CEO of Cognition<br /> What question does Cognition answer?<br /> Cognition captures data from your organisation, gets it out of the organisation, puts it into the Cloud, and generates a level of intelligence to make more management interventions. All this as opposed to businesses fumbling around in the dark. It exploits cloud and database processing power, previously not available.<br /> What sort of information?<br /> Thomas works with asset intensive organisations. For example regulated business, collecting data from assets, anything from pumps to buildings. Performance information. Energy, management control systems. Anything with 1s and 0s. This populates the jigsaw of the organisation.<br /> <br /> Large organisation struggle to tap into this sort of information. There is a natural evolution of data capture. Oracle, provides legitimacy to the FD. Others on the C-suite, have accountability, but haven’t had assistance to make the right interventions.<br /> <br /> Cognition makes the algorithms based on this data. The data arises from monitors, sucking out the information. A typical client will say they are drowning in reports, some say they don’t measure the right things and some nothing.<br /> Applying Intelligence to the data<br /> The intelligence often just sits inside their heads. They don’t have the sophisticated data evaluation in place. It’s about better performance.<br /> <br /> Systematise routines in a business. Put metrics in systems which you don’t have. Monitors and control systems in silos. Cognition takes all the information to understand CAUSE and EFFECT. You start to make interventions that are intelligent.<br /> <br /> Management hate NOT making decisions without information. Businesses do have rich data in their business, so Cognition help companies get at it.<br /> <br /> Big Data allows you to look at issues you haven’t measured previously. The unknown unknowns. Donald Rumsfeld.<br /> <br /> The reports you have now are the things you know about. To really get into operational improvement, data science can help you uncover stuff that can seriously help business. This is primarily an operational data science interface.<br /> <br /> Cognition focuses on big data analytics to inform users to be more informed before they make that decision. It is resource usage and resource allocation.<br /> <br /> Energy is a variable cost. There are things you can do to get usage down. Big Data has been used very successfully. If you want to reduce energy. How and when do you use energy. There will be lots of areas that are NOT looked at in this holistic fashion.<br /> <br /> Without exposure to the real breakdown of costs will help organisations price their products better, because the usage will be recognised.<br /> <br /> Monitor and track a lot more activity in the organisation, which means the FD will be able to have much more informed perspective.<br /> Releasing Trapped Value<br /> Trapped wind can be terribly painful. Anything that releases that trapped value. Cognition provides the right tablet to release the trapped value. Cognition advises how to understand how to avoid trapped value BEFORE it happens.<br /> <br /> There are levers that drive cause and effect. If they pull a lever, what is the quantifiable effect. Resource or asset utilisation.#76 Caresourcer with Andrew McGinley#76 Caresourcer with Andrew McGinleyhttp://thenext100days.org/?p=1049Sat, 01 Jul 2017 08:39:22 +010056:25falsefullLaunched a year ago, Andrew McGinley has seen rapid growth, traction, engagement with the NHS for his care matching service, Caresourcer. In this week's podcast Andrew talks to us about the challenges of running a venture capital funded fast growth tech startup<br /> <br /> <br /> What is Caresourcer?<br /> It is the first comparison and matching service for care seekers. Andrew used his experience as a care at home provider in Edinburgh. Sometimes people can call up to 20+ providers to find provision. Andrew recognised this was very inefficient and created Caresourcer as a solution.<br /> <br /> Andrew McGinley CEO of Caresourcer<br /> <br /> When care-seekers search, it is normally a point of crisis. They need something soon. They may be the sandwich generation – looking after their own kids and well as their parents.<br /> <br /> Caresourcer determine what really matters, quality of care, location, available time they have to visit your house, price. Caresourcer provide consistent metrics for these.<br /> <br /> Care is a late adopter of operation and delivery of care technology. Caresourcer is a dating site. The timing is now right. The market factors are: delayed discharge pressures on the NHS, more people wanting care, ageing population, pinching budgets from local authorities putting pressure on providers.<br /> <br /> It is both care at home and care home provision. Care needs fluctuate and grow. The advantage of Caresourcer is both provisions are offered. Additionally, they are starting to offer advice on how financially to approach care provision. Understandably for many, there is a fear that assets will degrade very substantially to pay for care.<br /> A typical care-seeker – what is their customer journey like?<br /> <br /> * A very interesting journey<br /> * Waves of the same emotions coming through<br /> * Realisation stage – parent doesn’t make the bed anymore. Simple things are noticed.<br /> * Research mode – start asking people they know what they experienced. Also, more regular visits to the GP. They go on Google to search out information.<br /> * People go to Local Auths, hospital admissions.<br /> * The typical age of a seeker and client – Care Seeker 50-60 years, Female; Service User/Client +25 years older or so.<br /> <br /> Caresourcer has concluded investment. So, they are raising their presence throughout the UK. The English market has more focus on self-funded care seekers. They have agreements with St Marys, London and NHS Gloucestershire.<br /> <br /> This is providing both an urban and rural settings. There is a lot of similarities where the pinch points are. These trusts are acute hospital trusts, their priority is to empty beds (in an appropriate care setting).<br /> <br /> There is a physical cost of staying longer in NHS beds. Not being as mobile.<br /> A Startup Story<br /> June 2016 they launched! Within a few weeks, BUPA signed up their homes. They have a very good relationship with BUPA. It helps that both directors Andrews – McGinley and Parfery, had experience in care. McGinley approached Parfery in December 2015, and presented a proof of concept. Parfery sold his business to the largest care home business in the UK. They make a good team. McGinley is creative and Parfery is the commercial head. They are both Celtic supporters.<br /> The UK care market<br /> The UK care market is £22bn.<br /> <br /> They are more focused in the self-funded sector. 40% of the market. About 600,000 annually fall into that bracket. Scotland offers free personal care in Scotland. Only for Care at Home.<br /> <br /> It is not just an old person product. Disability sufferers are also catered for.<br /> How do clients search for care?<br /> There is a natural search for Care Homes initially. Meals on Wheels, Nursing Home comes up.<br /> <br /> What they have found is these searchers NEED TO SPEAK to someone.<br /> <br /> #75 Our 5 top lessons learned from the next 100 days#75 Our 5 top lessons learned from the next 100 dayshttp://thenext100days.org/?p=1037Fri, 23 Jun 2017 08:51:19 +010059:00falsefullThe next 100 days podcast is 75 episodes young. We've learned a lot in 75 episodes, but there are some episodes that stand out more than others. In this weeks episode we look back on our 5 top lessons learned from the next 100 days favourite guests and replay extracts from those 5 stand out episodes.<br /> <br /> The show features previous guests Rosemary Smith; Hayley Chiba; Mark Taylor; Dave Dee and Steve Shoulder. There were lots of other great interviews. When we first recorded the episode we had a list of 7, but if I'd included them all the show would have been 90 minutes long!<br /> <br /> <br /> What are our 5 top lessons learned from the next 100 Days?<br /> Rosemary Smith - GDPR<br /> Episode 29 Rosemary Smith General Data Protection Regulation<br /> <br /> In <a href="http://thenext100days.org/29-general-data-protection-regulation-gdpr-with-rosemary-smith">episode 29, Rosemary Smith</a> told us all about the new data protection rules coming out of the EU. These will affect anyone holding personal data for marketing - Names; Addresses; emails; phone numbers. Rosemary gave us some very easy to understand explanations of some very complex changes.<br /> Hayley Chiba - Managing Cash Flow<br /> Episode 11 - Managing Cashflow with Hayley Chiba<br /> <br /> Most people short of cash are desperate to generate more sales. This takes time, and isn't always the right way to tackle the problem. In <a href="http://thenext100days.org/11-managing-cashflow-hayley-chiba">episode 11 Hayley Chiba</a> gave us 10 ways to improve cash management. These 10 things go straight to the top of our list of lessons learned for the next 100 days.<br /> <br /> In the show we mention Hayley’s e-book “Short Term Cashflow Tactics” which goes into much more detail. <a href="http://eepurl.com/bPEdHT" target="_blank" rel="noopener noreferrer">You can download the ebook here</a><br /> Mark Taylor - Local SEO<br /> Episode 60 - Local Search with Mark Taylor<br /> <br /> Mark Taylor's company <a href="http://esales-hub.com">eSalesHub</a> specialises in putting local businesses on page one of Google. <a href="http://thenext100days.org/local-search-esales-hub-mark-taylor">In episode 60 Mark Taylor</a> gave us some great tips on some of the things you can do to get your business on page 1. And without spending any money!<br /> Dave Dee - Psychic Selling<br /> Episode 50 - Sell more in a day than you sell in a year with Dave Dee<br /> <br /> Dave Dee delivers online sales events. He does anything from hour long webinars to half day presentations. His strap line is "Sell more in a day than you sell in a year". In <a href="http://thenext100days.org/sell-day-sell-year-dave-dee">episode 50 we chatted to Dave Dee</a> for 45 minutes about online selling in general, then he opened up the pure gold content and told us the secrets of "Psychic Selling". This was a true masterclass in using NLP in business. These secrets are right at the top of our list of lessons learned from the next 100 days podcast.<br /> Steve Shoulder - 90 Days to Profits<br /> Episode 62 - Steve Shoulder - 90 Days to Profits<br /> <br /> In <a href="http://thenext100days.org/90-days-to-profits-steve-shoulder">episode 62 Steve Shoulder</a> reinforced our belief that its possible to completely transform your business in the next 100 days. He gave us some real life stories from businesses that have gone through massive transformation and told us all about his new book 90 <a href="http://amzn.to/2t11Jfr">Days to Profi</a>t.<br /> <br /> <br /> <br /> <a href="http://thenext100days.org/podcast-2">The Next 100 Days Podcast</a> is brought to you by <a href="http://www.finelyfettled.co.uk/">Graham Arrowsmith</a> and <a href="http://www.applebyconsulting.co.uk/">Kevin Appleby</a>100 days to cloud accounting with Meryl Johnston100 days to cloud accounting with Meryl Johnstonhttp://thenext100days.org/?p=1020Fri, 16 Jun 2017 06:00:28 +010055:23falsefullMeryl Johnston runs <a href="https://beanninjas.com">Bean Ninjas</a>, a bookkeeping service primarily for online businesses. She’s based in Australia. In this episode of The Next 100 Days Podcast she advises us about cloud accounting and how you can move to the cloud and sort your book keeping problems easily in the next 100 days.<br /> <br /> <br /> Meryl's background<br /> Meryl had a traditional path – university and worked at a mid-tier firm where she became a chartered accountant. She questioned why she was working in a Melbourne firm and moved to a Gold Coast. To another firm. She repeated the same long nights etc, so decided to start her consultancy business.<br /> <br /> Having thought about the frustrations of working a consultancy business, she started Bean Ninjas in July 2015 with a business partner.<br /> <br /> * She wanted recurring revenue.<br /> * Fixed cash flow that she could predict each month.<br /> * Making it easier to hire a team.<br /> * Concentrating on one defined task, to make it easier to systematise the business.<br /> <br /> Bean Ninjas now have a team of 10 and 100 clients.<br /> <br /> Meryl Johnston - Bean Ninjas and cloud accounting in the next 100 days<br /> Who are Bean Ninjas?<br /> Bean Ninjas offer a bookkeeping service. Requires a lower skill set. Make sure all information in accounting software is accurate. Day to day transactions, sales, expenses and payroll are all entered accurately.<br /> <br /> Her clients include ex-accountants – it’s a task they realise they ought not to do, so they free time to grow their business. Some business owners are in a mess. Once the business gets to $100k they ought to be focusing on other areas rather than accounting.<br /> <br /> Meryl has taken a service business – consultancy and created a systematised product business.<br /> <br /> She learnt quickly to identify her market. A market that has a particular set of clients.<br /> <br /> She has 3 fixed pricing tiers, fixed service products suited to different clients. Once she realised which clients saw value in the different aspects of her product, and where her unique skills were, she evolved her prices into the 3 pricing tiers.<br /> <br /> She worked out there is a gap in the bookkeeping industry in understanding online businesses.<br /> <br /> * They might be selling overseas<br /> * They might have customers throughout the world<br /> * Their business works online<br /> * They might have a remote team<br /> * They might pay their staff in different currencies<br /> * The business might be selling on Shopify or Amazon<br /> <br /> To do the bookkeeping for those types of business requires knowledge that traditional bookkeeping services don’t possess. Bean Ninjas now specialise in this area. They didn’t start with that niche, but their business evolved there.<br /> What cloud accounting service do Bean Ninjas use?<br /> Meryl's team uses <a href="http://www.jdoqocy.com/click-8222194-12543403">Xero</a> as her accounting service and <a href="http://www.kqzyfj.com/click-8222194-10597129">Shoeboxed</a> for receipt processing She also uses Skype and Slack as tools to communicate as her clients are remote. Bean Ninjas are not the right fit for someone who wants a book keeper to visit their premises, Most of bookkeeping happens online now anyway.<br /> <br /> Xero takes bank feeds. Xero has 500 add-ons. Bean Ninjas makes sure everything is setup correctly. Less about entering information but more about ensuring the system is setup correctly.<br /> <br /> Kevin has experience of this too. He bought <a href="http://www.kqzyfj.com/click-8222194-10597129">Shoeboxed</a>, a plug in for Xero, taking photos of receipts and automatically enters the information. He admitted the image capture was a little wrong – it meant he had to correct the currency back to £ from $ on occasional receipts, but even with this issue the time saving is enormous.#73 Net Promoter Score with Dominic Monkhouse#73 Net Promoter Score with Dominic Monkhousehttp://thenext100days.org/?p=1009Fri, 09 Jun 2017 06:00:01 +010052:57falsefullIs your business model based around great customer service? If so, do you measure how good your service is, and whether it is improving? If not, then Net Promoter Score might be the tool that makes all the difference to your business. We chat with Dominic Monkhouse, who has used net promoter score to transform service delivery in a number of different organisations.<br /> <br /> <br /> Net Promoter Score<br /> Dominic lives near Salisbury and works with a company called Shirlaws Group, helps companies between £2 and £12m growth fund or exit. His background is IT services. He is a sales and marketer. His secret sauce in his career was staff engagement and customer experience, he has experience in:<br /> <br /> * Hiring the best people;<br /> * How do you keep the best people?<br /> * How do you engage them?<br /> <br /> Then, how does that manifest itself to produce great customer experience? Then, how do they buy more stuff off you and tell everybody about you.<br /> <br /> Net Promoter Score with Dominic Monkhouse<br /> So what is Net Promoter Score or NPS?<br /> We should note that NPS now stands for NET PROMOTER SYSTEM – it’s not all about the score. Net promoter score originates with a Fred Reichheld article in Harvard Business Review. <a href="https://hbr.org/2003/12/the-one-number-you-need-to-grow">https://hbr.org/2003/12/the-one-number-you-need-to-grow</a><br /> <br /> Net promoter score gives a very simple measure of customer satisfaction.<br /> <br /> ONE QUESTION: Would you recommend The Next 100 Days Podcast to a friend or colleague?<br /> <br /> This question is scored on a 1 -10 scale<br /> <br /> 9-10:                        are satisfied enough to recommend you. - these are promoters<br /> <br /> 7-8:                           are neutral, they won’t act, they won’t hurt you, but they won’t recommend you.<br /> <br /> 6 and below            are detractors, they are likely to get away from you, and potentially are customer terrorists and may well tell everybody that you are rubbish.<br /> <br /> Add up the number of people who give you a 9 or 10, then take away those who gave you 6 and below. 7-8 are neutral. That gives you the NET PROMOTER SCORE<br /> <br /> NET PROMOTER SCORE =  # Promoters - # Detractors<br /> <br /> Ideally you are looking for a positive score. Most organisations will have a single digit net promoter score. A world class net promoter score will be is in the 80s.<br /> Ask a supplementary question: Why did you give that score?<br /> Once your customers have provided their score, you would follow them up and ask them WHY they gave that score today. This gives free text thinking help to understand how customers are thinking about your business.<br /> <br /> You can measure across touchpoints in an organisation. Finance team sending bills etc. CEO could have a relationship score. Its not just about the external customer, many teams serve internal customers so its a great way of measuring performance of e.g. an IT help desk.<br /> <br /> There is often a 10-20% difference between a transaction and relationship score.<br /> Is this an easy thing for someone to set up?<br /> At one level, it is simple. Send an email. Get replies. But Dom advises you to build a system around this. SAAS platforms are available. <a href="https://www.livechatinc.com/blog/what-is-net-promoter-score/">https://www.livechatinc.com/blog/what-is-net-promoter-score/</a><br /> <br /> Transaction score of 4, you’d want to call and say that’s terrible how can we alter what we do in future to get you to a 9?<br /> Tips and tricks.<br /> <br /> * Make the first communication about NPS from you as the CEO. This is important to me. If at any time you have a problem, this is my email address, this is my telephone number – give me a call. (in 20 years, Dom has done that, and only 5 people called him out of hours).<br /> * It’s not a department thing. It’s a company thing.#72 Float – Cash forecasting made easy with Colin Hewitt#72 Float – Cash forecasting made easy with Colin Hewitthttp://thenext100days.org/?p=997Fri, 02 Jun 2017 06:00:40 +010051:55falsefullIs cash flow one of your biggest issues? Do you have sleepless nights worrying whether you have enough funds to pay suppliers? To make payroll? This weeks podcast guest has a powerful tool  that will help you. Colin Hewitt founded Float, the cash flow forecasting app. He lives in Edinburgh, Scotland but was originally from Belfast, Northern Ireland.<br /> <br /> <br /> Why was Float created?<br /> Colin Hewitt was caught up in the excitement of the web. He started an agency doing digital work like building sites and eventually his focus turned to finances. It’s something you must be very aware of. Making a payroll becomes front and centre.<br /> <br /> Float - Cashflow forecasting made easy with Colin Hewitt.<br /> <br /> He didn’t want to be so worried about finances so he decided he needed a better solution. A more automated solution. Initially it was via a spreadsheet. He started using cloud accounting. He realised he could extract data from the accounting software and via an API direct the data into his spreadsheets.<br /> <br /> Then he attended a conference in the States, along with people like Mark Zuckerberg and other exciting entrepreneurs. This prompted him to get out of agency work and into product work.<br /> How does a design guy come to build a financial app?<br /> He was always operating at the intersection between design and technology. He was non-financial. After university, he needed to get out of student overdraft and student loans. He built a personal spreadsheet to get himself out of debt. He built a spreadsheet. It told him that if he spent £100 less than he earned in 12 months he’d clear his overdraft. He graphed it and this visualisation made all the difference to him.<br /> <br /> He took this graph idea into his business.<br /> <br /> Kevin’s experience from the business health check suggest 9 out of 10 businesses worry about cash.<br /> <br /> His system works like IFTTT, IF THIS THEN THAT. You authorise your accounting platform to allow float to access your data. Once you have given permission, Float have a token which allows Float to request data from the software, like:<br /> <br /> * Bank transactions<br /> * Open Invoices<br /> * Journals<br /> <br /> Float builds a set of accounts back into a cash basis. This provides the user a really nice cash based forecast.<br /> <br /> There is no need to re-key data into a spreadsheet. As soon as you leave the spreadsheet, a new invoice coming in changes it immediately.<br /> <br /> Colin recommends <a href="https://www.receipt-bank.com/small-business/small-business-uk/?geo_redirect_performed=yes#1">Receipt Bank</a> or <a href="http://www.kqzyfj.com/click-8222194-10597129">Shoeboxed</a> to capture receipts in a timely way so the accounting system is up to date. He then transfers this data from the accounting system (<a href="http://xero.com">Xero</a>, Quickbooks online, or Free Agent) into Float using the automated API.<br /> Float has a big development programme<br /> Colin has worked on the Float solution for 5 or 6 years. It is very nuanced. It is not likely to be subsumed by the accountancy solution provider like Xero.<br /> <br /> Cash flow forecasting is a more niche, targeted area. Float is just focused on developing more and more features and application uses for Float users.<br /> <br /> He is going deeper into understanding what customers want. Customers are busy, so the product must be easy for people to pick up quickly and use.<br /> <br /> For more complex modelling and sophisticated forecasts, patterns, growth trajectory, he’s still in the foothills. A lot of leg-work is still required for these issues.<br /> <br /> 40-50% of his clients are professional services. The pipeline looks rosy for 4-5 months then after then the forecast falls off a cliff. So, the focus turns to chasing monies you are owed.<br /> <br /> Xero has just hit 1,000,000 customers. When they started with Xero, they had 20,#71 Direct Marketing with Brian Kurtz#71 Direct Marketing with Brian Kurtzhttp://thenext100days.org/?p=985Fri, 26 May 2017 06:00:56 +010001:01:38falsefullIn this week's edition of The Next 100 Days Podcast we have a big name form the USA. Brian Kurtz chats to us about direct marketing and his book The Advertising Solution. Brian Kurtz loves direct marketing. For 36 years, he worked with Boardroom Inc selling millions of newsletter subscriptions and books. He became expert in direct mail and lists. He oversaw 1.3 billion pieces of direct mail over a period of 20 years.<br /> <br /> <br /> <br /> Brian’s whole life is dedicated to educating the next generation of direct marketers. Brian Kurtz told us he had to do a 10-minute talk on direct mail, and asked his son what he could say. The answer was “Dad, that’s like 9 minutes, 30 seconds too long!”.<br /> <br /> The experience Brian Kurtz got working largely in one company is like compound interest. You meet a copywriter, meet with them, get some ideas, meet the next copywriter, work with them and build on that. Then he’d work with a direct mail consultant, learn this, then another, build on that. Everything Brian has done in his life is cumulative.<br /> <br /> In an interview with Doberman Dan, a copywriter in the US, Brian Kurtz who had worked with luminaries of direct response since 1981. Brian had mentors like Eugene Schwartz (“one of the smartest and most proficient copywriters the world”) and Marty Edelston (who founded Boardroom Inc), and Dick Benson who was ‘the smartest direct mail guy of all time’ and Gordon Grossman, who invested the sweepstakes model at Readers Digest. Dan asked Brian “at the time, during those early years, did you think you were doing something that was incredible?” Brian answered that on the one hand he didn’t think he was taking it for granted, but he does remember that there was an element of “pinch me”. In the case of Gene Schwartz, he wasn’t a list expert, Brian was, so Gene would go to Brian for list information, so Brian was helping him.<br /> <br /> He didn’t know then that the accumulation of these experiences was going to be what it has turned out to be. He didn’t foresee himself as being a future educator of direct marketing in 2017. Brian did like to teach, and taught students in his early days.<br /> <br /> He stressed to students, you must get into this business – it’s awesome. You are going to get feedback on everything you do. If your promotion sucks, you are going to know it immediately. If your promotion is great, you are going to know it immediately. Accountable advertising as the Hall of Fame copywriter Gary Bencivenga called it.<br /> <br /> Great tips: <a href="http://marketingbullets.com">http://marketingbullets.com</a><br /> <br /> Brian now has 2 mastermind groups, of the best direct marketers. He has written a book about the 6 legends of advertising – The Advertising Solution (<a href="https://www.amazon.co.uk/Advertising-Solution-Influence-Prospects-Multiply/dp/1599185962)">https://www.amazon.co.uk/Advertising-Solution-Influence-Prospects-Multiply/dp/1599185962)</a> and that he is about to write another book about his experiences.<br /> <br /> Direct Marketing with Brian Kurtz - The Next 100 Days Podcast<br /> <br /> Brian eulogised about Frank Kern. <a href="https://frankkern.com">https://frankkern.com</a><br /> <br /> Brian Kurtz is a student of the online world. And studies at the feet of Frank Kern. To his surprise, Brian was invited by Frank to his $50,000 mastermind group in California! Same thing, “pinch me”. A group of the best online marketers were interested in what Brian knew…as Brian said, “pinch me”.<br /> <br /> Frank’s group were eating it up. But Brian did a speech to 400 up-and-coming copywriters last year, and he asked them…<br /> “How many people know what RFM is?”<br /> About 5 or 6 people raised their hands. So, they don’t know recency, frequency, monetary.<br /> <br /> (If you don’t either here is Brian’s recent email on the subject, which you’ll find illuminating)<br /> <br /> #70 Facebook Advertising for Small Business with Phil Duggan#70 Facebook Advertising for Small Business with Phil Dugganhttp://thenext100days.org/?p=974Fri, 19 May 2017 06:00:48 +010057:56falsefullFacebook Advertising for Small Business<br /> This week's guest, Phil Duggan chats to us about Facebook Advertising, and in particular how small businesses can use Facebook cost effectively to spread their message.<br /> <br /> <br /> <br /> Phil Duggan founded Noiseworks just over 4 years. His background saw him setting up MySpace profiles and later Facebook profiles. He set up his own business after years of research and improving his knowledge of social media.<br /> Why Facebook<br /> It’s a hot topic. It is the biggest and best return. Compared to Adwords it relies on someone who is searching for something. With Facebook advertising, you can target your ideal audience for pennies and can also go about your <a href="https://www.therfpsuccesscompany.com/">rfp consulting</a>. You can spend £15-20 to reach 20,000 people.<br /> <br /> But 62% of FB paid advertisers aren’t getting their ideal audience on Facebook according to a report. Small Business Trends.<br /> <br /> Why Facebook? It’s the most popular social media platform. It comes down to the audience you choose. You must understand your own customer and their habits. One of Phil’s clients ran a campaign to recruit sales-people. He discovered they had chosen a very basic profile. He advised them to utilise a much deeper demographic, - what they buy online, are they married etc.<br /> <br /> Phil advises you to look at Ad Manager – at first it can be confusing. See what POSSIBILITIES are there. It helps you by giving you suggestions of associated demographics.<br /> Boosting posts.<br /> You can boost a post but the more in depth campaign style is through Facebook Ad Manager. Boosting can be misleading. If you do it from your mobile, FB don’t give you depth via mobile boosts. Use the desktop version. Do split tests to see the impact on your demographic.<br /> Should I do it because my neighbouring business is doing it?<br /> Look at your business customers. Are they on Facebook. If not you are shouting in an empty room. Are the affluent really on FB? 80% of UK wealth is over 50. Their level of engagement. It’s a stalking platform for your kids. Phil calls it the Grandma effect. See pictures of the kids.<br /> <br /> Phil sees social media advertising as an evolutionary thing. Younger people are used to social media.<br /> <br /> Once you have identified who your target customer is, ask yourself what the value is of that person.<br /> <br /> * Sign up now for a free ebook/white paper/access to a blog article<br /> * Get your 5 DIY tips for the Bank holiday weekendGive them some solid value in exchange for their contact details. They don’t care they’ve given you their contact details. It is about Facebook list building.<br /> * Import your existing email list you audience to create a lookalike audience. Import the list into FB and FB will create a lookalike audience.<br /> <br /> There was some confusion in the interview about importing a customer list into Facebook. Here is what Facebook say.<br /> <br /> <a href="https://www.facebook.com/business/help/170456843145568">https://www.facebook.com/business/help/170456843145568</a><br /> <br /> I also had it confirmed that the data provider was still creating lists to be passed to Facebook to establish a custom target audience.<br /> What are the factors that a small business needs to consider on Facebook?<br /> <br /> The visual aspect of an ad. The Facebook timeline or newsfeed is busy. So, have the most eye-catching imagery as possible. Video is a great example. Or go live.<br /> <br /> Video – make it personal to the campaign. Use your iPhone. Engagement rises. Content is key.<br /> <br /> Graphics – don’t use stock images. It is lazy. As a business owner, it says you don’t care enough. Think out your strategy.<br /> <br /> Image over headline.<br /> <br /> Live recording? Will Facebook live be the future of news broadcasting. The Westminster attack was being shown live on F...#69 Conversion Optimisation with Talia Wolf#69 Conversion Optimisation with Talia Wolfhttp://thenext100days.org/?p=957Fri, 12 May 2017 06:00:47 +010048:18falsefullConversion Optimisation expert Talia Wolf Chats to Graham Arrowsmith and Kevin Appleby on The Next 100 Days Podcast.<br /> <br /> <br /> Introducing Talia Wolf<br /> Talia Wolf is a world child. She was born in England, worked for an Australian company and works with American companies and spoke to us from her home in Israel.<br /> <br /> Talia started her career working in a social media company. She did Facebook pages, campaigns on Facebook, campaigns on Google, LinkedIn and Twitter.<br /> <br /> Talia was doing conversion optimisation WAY before she was doing it! All here clients then cared about was likes on their Facebook page. It drove her nuts. She kept asking about leads and sales. Talia would go into Google Analytics and lay around with the ads – button colour, title, elements of the landing page. All based on intuition and reading best practices.<br /> <br /> Talia Wolf discusses Conversion Optimisation on The Next 100 Days Podcast<br /> <br /> She did that for 6 months and realised this was what she really wanted to do. She left the agency and started a conversion optimisation agency with her partners.<br /> <br /> Talia went from guessing her way to better results to building an entire optimisation process. This built the knowledge of what to do and how to do it. This is what lead her to the EMOTIONAL TARGETING METHODOLOGY.<br /> Conversioner and GetUplift<br /> Talia sold Conversioner last year and her company is called GetUplift.<br /> <br /> GetUplift is a conversion optimisation consultancy. Her services include courses, online training, in-house training and workshops.<br /> Emotion and Conversion Optimisation<br /> Talia focuses upon the emotional aspects of conversion optimisation, which is all about why people buy stuff and the processes etc that help them buy more. To understand why people buy stuff, you must understand how people make decisions. Our entire decision process in life is based on emotion.<br /> <br /> She worked backwards from understanding emotions to then building the conversion optimisation methodology. She figures out what are the emotions that motivate her customers to make people buy. Once she knows those emotions, she can then choose better colours, fonts, images, content, social proof etc.<br /> <br /> Talia observes that ads tend not to feature rational thought, they focus on emotions. Drinking Coca Cola make you a cool, fun and amazing person. Talia observes that EMOTION is lacking online.<br /> <br /> Talia was doing well with her tests because she was introducing the emotional world to the online world. The people that know what they are doing are selling on emotion<br /> <br /> It’s all about how our brains work and how we make decisions. Talia is helping her clients go from a focus on soft metrics like likes to money in the till metrics.<br /> An Example of Talia's Conversion Optimisation Process<br /> Let’s say an eCommerce site who wish to optimise and get more sales.<br /> The first thing she does is research, analytics, heatmaps, audience (geographical location, age)…<br /> Then there is the strategic part. Who the customer really is. Doing customer interviews; surveys; competitor research; psychological profiles and building personas. Trying to identify that one true customer.<br /> <br /> All this is to understand the purchasing decision. Why are people on my website, what are they looking for. People don’t buy products, features, pricing, they buy emotion. They buy better versions of themselves. People want to be more athletic, more good looking, more loved, part of a community. We want to be better than we are. We buy a promise.<br /> <br /> Talia tries to figure out for her clients what that promise is. If it’s a dating site, they want to be loved. If it’s an ecommerce site, perhaps they want a beautiful home.<br /> <br /> Once she understands what they are looking for emotionally, she can then adapt everything to it.<br /> #68 Contact Enhance with Duncan Gledhill#68 Contact Enhance with Duncan Gledhillhttp://thenext100days.org/?p=934Fri, 05 May 2017 06:00:25 +010057:53falsefullKevin and Graham discuss the way you can enhance your CRM database with more complete information. We talk to Duncan Gledhill about his tool Contact Enhance.<br /> <br /> <br /> <br /> Duncan Gledhill co-founded a company called Emailmovers in 2003, which went onto become one of the UK’s leading email marketing agencies. In 2015, Duncan ran a survey with 11,000 customers that he had worked with.<br /> <br /> He asked them what their biggest challenge was when it came to segmenting their data?<br /> <br /> * Time was a huge issue for them.<br /> <br /> Duncan started working on Contact Enhance. It programmatically enhances their data. This means customers do not have to waste time doing in manually.<br /> Duncan read Ryan Levesque’s book Ask, to help him craft the right question on his survey.<br /> <a href="https://www.amazon.co.uk/d/Books/Ask-Counterintuitive-Discover-Customers-Business/1939447720/ref=sr_1_1?ie=UTF8&amp;qid=1491816682&amp;sr=8-1&amp;keywords=ryan+levesque+ask">https://www.amazon.co.uk/d/Books/Ask-Counterintuitive-Discover-Customers-Business/1939447720/ref=sr_1_1?ie=UTF8&amp;qid=1491816682&amp;sr=8-1&amp;keywords=ryan+levesque+ask</a><br /> <br /> Do you know how to find out what people really want to buy? (Not what you think they want, not what they say they want, but what they really want?) The secret is asking the right questions - and the right questions are not what you might expect. Ask is based on the compelling premise that you should NEVER have to guess what your prospects and customers are thinking. The Ask Formula revealed in this book has been used to help build multi-million dollar businesses in 23 different industries, generating over $100 million dollars in sales in the process.<br /> <br /> You will discover why the Ask Formula is arguably THE most powerful way to discover EXACTLY what people want to buy and how to give it to them - and in a way that makes people fall in love with you and your company. In this tell-all book, expert online marketer Ryan Levesque (featured in CNBC, Yahoo Finance, The Miami Herald, The San Francisco Chronicle, Mass Market Retailer, Bloomberg Businessweek and more) turns everything you know about customer surveys on its head. You'll discover how Ryan Levesque developed his proven system for creating survey-based, customized sales funnels. And you'll also learn how YOU can implement the same system in your own business - no matter your market.<br /> <br /> The Ask Formula blueprint is laid out in clear and detailed steps for anyone to use and adapt. Whether you re an aspiring Internet entrepreneur, advanced online marketer, or established business owner, this book will both inspire you and show you how to skyrocket your online income - while creating a mass of raving fans in the process - simply by asking the right questions in a surprisingly different way. For people looking to scale up their business, Askwill utterly transform how you think about consumer behavior and selling online. For example, you ll learn: How to increase your income by 36% by asking potential customers this slightly unusual 4 word question. Why most businesses are doing surveys all wrong (and the one question you should NEVER be asking your prospects) And much, much more... Discover for yourself why leading marketers all use and recommend the Ask formula.<br /> <br /> Ask prompts you to listen to your customers if you are thinking of launching a new product. Hence the survey. Duncan read every page and made prodigious notes on the book. Like back in school!<br /> How do you apply the "Ask" formula in practice?<br /> He started with a survey to 11,000 customer emails. He asked them what their challenges were. Duncan was inundated with stuff that people were struggling with. He had no idea these were their problems. For Duncan and his team, these problems were quite easy for them to fix, but his customers were really struggling with them.<br /> <br /> #67 Getting Ready for Making Tax Digital#67 Getting Ready for Making Tax Digitalhttp://thenext100days.org/?p=937Fri, 28 Apr 2017 06:00:01 +010044:14falsefullIn this episode Kevin and Graham chat about the changes coming up in the UK tax system that are going to make a big difference to the way UK businesses will file their taxes in the future. Making Tax Digital is the programme that Her Majesty's Revenue and Customs (HMRC) are rolling out that will make the UK tax system the most technologically advanced tax regime in the world.<br /> <br /> <br /> <br /> Making Tax Digital is coming along over the next 3 years, and is the next big thing to hit us after pensions auto- enrolment.<br /> <br /> Tax is already digital to some extent – we all file our tax returns, whether personal, business or VAT online. MTD is much more than just online filing. The UK Chancellor’s budget speeches have mentioned simplifying or getting rid of tax returns, and that’s what Making Tax Digital is all about……. But only if you are an individual. If you are a business there’s a lot more to it, and you need to start thinking about it now.<br /> Making Tax Digital for individuals<br /> Government already receives lots of information from banks, employers, etc but doesn’t really do a whole lot with it that helps the average person. Making Tax Digital changes this and will mean HMRC put this info straight into your “personal tax account” which you can access online. You won’t need to give HMRC the information that comes from your P60, P11D, bank statements, gift aid donations etc.<br /> <br /> So, the principal of Making Tax Digital is that information is taken from the various systems that hold it and it gets put into a personal tax account at HMRC.<br /> Making Tax Digital for businesses<br /> A good deal of the information HMRC will need to populate a personal tax account will come from businesses. Employers provide information about tax deducted from employees through PAYE and submit P11D with information about expenses and benefits. The first stage of getting ready for the personal tax account was getting PAYE submissions sorted. Employers use real time PAYE submissions rather than annual returns that were carried over from manual payroll processing. We are now 3 years into real time PAYE submissions.<br /> <br /> The next stage that business owners see will be how you submit your business accounts to HMRC.<br /> <br /> * The big change, an automatic API that sucks information out of your accounting software and into HMRC. You won’t prepare a set of accounts and then go into HMRC’s system to submit them.<br /> * At the moment the submission to HMRC is annual, in future it will be quarterly.<br /> <br /> We don’t know all the details yet. HMRC issued a white paper, followed by consultation. They have also responded to issues raised during consultation.<br /> When will Making Tax Digital affect your business?<br /> Due to come in in 2018 for larger unincorporated businesses, but the budget statement of a few weeks ago gave businesses under the VAT threshold an extra year, 2019. Companies then follow in 2020. So, for a lot of us, registered for VAT but not operating a limited company MTD is under a year away, and as far as most business owners are concerned it’s implications are a well-guarded secret. So the Making Tax Digital timetable is currently:<br /> <br /> * 2018 - Schedule D income tax for businesses with turnover above the VAT registration threshold<br /> * 2019 - Schedule D income tax for businesses with turnover below the VAT registration threshold<br /> * 2020 - Corporation tax submissions from limited companies.<br /> <br /> At the moment HMRC say Making Tax Digital won't apply to businesses with turnover under £10k.<br /> <br /> UPDATE (29 April 2017): SINCE THE SHOW WAS RECORDED THINGS HAVE CHANGED. THIS IS DUE TO THE SNAP UK GENERAL ELECTION. THE LAST ITEM TO BE RUSHED THROUGH PARLIAMENT BEFORE THE ELECTION WAS THE FINANCE BILL. THE PART OF THE BILL THAT WOULD HAVE MADE "MAKING TAX DIGITAL" LAW WAS REMOVED. THIS IS LIKELY TO DELAY THE PROPOSALS BY A YEA...#66 Selling on Amazon with Adam Hudson#66 Selling on Amazon with Adam Hudsonhttp://thenext100days.org/?p=920Fri, 21 Apr 2017 06:00:20 +010054:39falsefull<br /> <br /> We talk to Adam Hudson about selling on Amazon.<br /> <br /> Adam Hudson has built a 7 figure business manufacturing products in china then using FBA to sell and distribute in USA and Europe<br /> <br /> Adam is a serial entrepreneur who has built several multi-million dollar companies in both Australia and the United States. He has been featured in; Sky Business News, the Brian Tracy show, Eventual Millionaire, USA Today, The Wall Street Journal, <a href="http://webretailer.com/">WebRetailer.com</a>, <a href="http://inc.com/">Inc.com</a>, and Newsweek.<br /> <br /> Adam is a leading authority when it comes to selling on Amazon. He currently owns an Amazon marketing service firm, a homewares brand (that sells its products exclusively through Amazon into more than 30 countries) &amp; Reliable Education, an online education company which teaches students across the globe how to build profitable Amazon businesses which generate reliable income streams. Adam has been a serial entrepreneur for 20 years.<br /> Why did Adam Hudson decide on selling on Amazon?<br /> Adam ran an animation business in Los Angeles. He started and built up. In the services business, when someone writes you a cheque, they are paying for your time or an employee’s time. As he has grown a little older, he’s barely mid-forties, he has been drawn to businesses that give him back time.<br /> <br /> He was interested in the physical product space, because he loves the idea of creating something, whether it be an Amazon Echo, or something simple, that would sell online when he was asleep or awake and he didn’t have to do anything other than get paid! That’s the reason why Adam was drawn to Amazon initially.<br /> <br /> At the time, he started to see Amazon boxes outside people’s homes and he thought to himself somebody’s making money here. So, he dug a little deeper, and he bought a course nearly 5 years ago. This taught him the basics. It was a side-hustle to what he was doing.<br /> <br /> Adam Hudson who is now selling courses about Amazon, FIVE years ago he bought a course that started him selling on Amazon! Adam has the most amazing smile. He has big teeth!<br /> <br /> Adam Hudson - Trading on Amazon<br /> Tell us about selling on Amazon…<br /> What Amazon is doing right now is disrupting retail. A massive business. By disruption, think about what Uber did to the taxi industry, think about what AirBnB did to the hotel business. They basically created a more efficient model.<br /> <br /> Amazon has created a more efficient model for retail. Money always moves towards efficiency.<br /> <br /> In the US and UK everybody knows Amazon. Amazon did their first commercial drone delivery in the UK. A guy ordered an Amazon product, 13 minutes later the drone dropped it off in his back yard. That is disruptive technology.<br /> <br /> One thing Adam has learned, is timing. He learned this from Sir Richard Branson. Branson told Adam over a coffee that timing is one of the most important things. How many of us know someone who is far less intelligent than them, but is making a whole lot more money? It is because they are doing the right thing at the right time. Many of get stuck on the wrong thing at the wrong time. Intelligence and hard work doesn’t matter at that point.<br /> <br /> With Amazon, there is so much growth. In the US today, Amazon account for 1 in 2 dollars spent online in retail. The online retail industry in the US is a $300 billion market.<br /> People ask Adam is it TOO LATE to get into selling on Amazon?<br /> It is predicted that it will be a $1.5 trillion market by 2030. This isn’t new money, but money shifting from brick and mortar retail to online.<br /> Private labelling<br /> Adam teaches Private Labelling as the best method for selling on Amazon. That and Fulfilment by Amazon, has changed the game. Private labelling means that you get your own product made in China,#65 Renewable Energy with Carl Benfield#65 Renewable Energy with Carl Benfieldhttp://thenext100days.org/?p=913Fri, 14 Apr 2017 06:00:53 +010049:38falsefullCarl Benfield chats to Kevin Appleby and Graham Arrowsmith about renewable energy.<br /> <br /> <br /> About Carl Benfield<br /> Carl is Managing Director of Prescient Power, a business he set up in 2009 as a renewable energy company. He is also the presenter on business podcast Twentisphere. Carl is a military man who served in the Royal Engineers for 16 years.<br /> <br /> Twentisphere was created from Carl’s own business experience with challenges. He has discovered that everyone has problems in business!<br /> <br /> After a chequered academic career, he joined the Army. He became interested in energy. As part of his MSc he looked at two challenges – generating energy in a clean way or saving energy in an efficient way. For example, would you generate it with a Solar Panel or would you save it by putting in LED lights.<br /> Prescient Power<br /> After the Army, he joined another renewable energy company in 2007. He left that company after 2 years and setup Prescient Power in 2009.<br /> <br /> What does Prescient Power do for clients? Predominantly they are installers of Solar panels and biomass <a href="https://prominencesupport.co.uk/boiler-cover/">Boiler Cover</a> on a commercial scale. Additionally, Prescient Power offer energy monitoring and advice companies on their energy use. Based on the analysis, Prescient often install renewable energy and can then maintain the installations ongoing.<br /> <br /> Maintenance is important as you can install Solar panels then find a few years down the track they need upkeep.<br /> What is biomass?<br /> Burning wood. The wood must come from a sustainable source. The logic is that the carbon that tree captures in a lifetime is then available for burning. A closed carbon cycle. Biomass is not quite carbon neutral, its carbon lean. But much less than burning coal or oil.<br /> <br /> With the growth of biomass, is there enough wood?<br /> <br /> We do import wood from overseas, like coal and oil. It is a global market. The challenge then is to consider the carbon content of that journey. How much carbon is expelled to get the wood to the UK.<br /> <br /> Prescient are based in the middle of the National Forest in the Midlands and the plan is to plant 20m trees exactly for this kind of reason. There is a lot of forestry going on in the UK.<br /> <br /> Biomass, solar and wind, makes us more secure on energy, relying less on overseas importation.<br /> Renewable energy - What’s in it for a company?<br /> If you use electricity from the national grid or use oil or gas to heat your buildings or factories, you don’t need what Prescient offer, so Prescient point you at Government incentives.<br /> <br /> Financial Sense<br /> <br /> Paybacks are generally 4-6 years but the Government incentives run for 20 years! So, you have an additional income stream over 20 years, which pays back in 4-6 years providing 14 years of income!<br /> <br /> Taking Control of Your Energy Costs<br /> <br /> If you generated all of your energy from Solar, you would need capital outlay, but future costs would be free or small. You will not be subject to the vagaries of the Big 6 energy companies raising their fees at a drop of a hat. As a business, you can look ahead and plan your business more effectively.<br /> What’s the comparison between doing renewables and not?<br /> In terms of ‘broad handfuls’, if it takes an average 5 years to pay back, if you spend £100k on Solar Panels, you should benefit to the tune of about £20k per year – from the reduction in your current fuel bills and the Government incentive.<br /> <br /> Another way to view this, is that type of saving on an £100k investment is the equivalent of one employee. A good thing.<br /> <br /> Despite being called Prescient (meaning fore-knowledge) they cannot foresee the future exactly. Government figures are that businesses can expect to see energy costs rise by 6% year on year. By comparison,#64 The transformational consumer with Tara-Nicholle Nelson#64 The transformational consumer with Tara-Nicholle Nelsonhttp://thenext100days.org/?p=900Fri, 07 Apr 2017 06:00:38 +010050:20falsefull<br /> The Transformational Consumer<br /> Tara-Nicholle Nelson hails from Oakland near San Francisco. She is founder and CEO of Transformational Consumer Insights. She has written a new business book called The Transformational Consumer.<br /> <br /> Tara has a Masters Degree in Psychologist and a phd from the University of California. Tara has been both lawyer and marketing director. She is the archetypal Transformational Consumer. Tara-Nicholle has also worked for Trulia, a real-estate business and is on the board of a food justice non-profit, City Slicker Farms. Tara was the first marketing director for MyFitnessPal, whose fortunes she helped transform.<br /> Who is the Transformational Consumer?<br /> Transformational Consumer is the most valuable and least understood customer of our time. Collectively they buy $4 trillion in life-improving products and services every year in the US.<br /> <br /> Transformational Consumers are a massive group of people who see life as a series of projects to change their lives to become healthier, wealthier and wiser. Examples:<br /> <br /> * Eating better<br /> * Exercising more<br /> * Losing weight<br /> * Saving more money<br /> * Investing more wisely<br /> * Career development<br /> * Being a better citizen of the world<br /> <br /> The key is to think like these transformational consumers think – very broadly.<br /> <br /> Tara has found that 50% of the US consumers identify as transformational products, inasmuch as they are using digital or real-world products several times a week in an effort to realise their transformational healthy, wealthy or wise goals.<br /> <br /> It is not a niche.<br /> <br /> Tara tells us that most entrepreneurs and most people who listen to podcasts are transformational consumers. Transformational consumers are people who believe they can transform almost anything about their lives, as long as they can get a handle on tools that will help trigger progress towards the goals they are trying to accomplish.<br /> <br /> In the world of marketing we live in there is a lot of noise. We seem to be hitting peak content. The more content that is being published right now, the less people engage with it. Yet, most marketers are spending more and more on content.<br /> The problem of human disengagement<br /> Tara believes marketers are falling into the broken belief that digital is the way to solve these problems. i.e. if you have an app, people will care about you, if you’ve got lots of social media followers, or you post the coolest video – that is going to solve your problems. If you just do more digital advertising that will solve the problem. BUT, Tara points out that human disengagement is a human problem.<br /> <br /> Disengagement is not a digital problem, it is a human problem, so the solution will not be something from the digital world, it will be a human solution.<br /> <br /> Tara believes in digital, but says it is simply a tool. It is human dreams and fears that we must solve as marketers if we want people to care about the things we create.<br /> The hero's journey<br /> In “The Transformational Consumer”, Tara stresses that we have to recognise that marketing is less about YOUR brand and more about the customer’s journey. Tara talks about a hero’s journey.<br /> <br /> The hero’s journey is an archetypal story format resonates particularly well with the human brain. All the great stories follow along the hero’s journey arc. The Hero (your customer:<br /> <br /> * has a challenge or a quest to go on<br /> * receives a call to this adventure<br /> * leaves home (aka away from everything the Hero has ever known) and goes along a journey<br /> * is aided in the quest by mentors, guides, aids and tools<br /> * experiences battles, including failures and victories<br /> * returns home victorious with the bounty of their journey, literally bounty or personal changes.<br /> #63 Improve your budgeting and cost control#63 Improve your budgeting and cost controlhttp://thenext100days.org/?p=882Fri, 31 Mar 2017 06:00:33 +010047:21falsefullKevin is leading a 4 day training event later this year. Budgeting and cost control for managers. In this episode Kevin and Graham talk to you about the importance of getting this aspect of your business right. They tell you why traditional budgeting really isn't fit for purpose any more.<br /> <br /> <br /> <br /> Budgeting and Cost Control for Managers is running in London from 13 - 16 June 2017 and you can <a href="http://www.iaseminars.com/courses/13229_budgeting-and-cost-control-for-managers-4-days">find more information here</a>.<br /> <br /> This 4 day training course is ideal for senior managers who are involved in business planning and budgeting or managers who control cost and budgeting for their departments or organizations or who are currently managing projects and/or contracts.<br /> Whats wrong with traditional budgeting?<br /> The one thing thats guaranteed about a budget is that it will be wrong. Many big companies such as Kevin's old employer, ICI,prepare budgets for the following calendar year in August or September. Even in January, month one of the year they are already out of date. By December they are irrelevant because things have moved on.<br /> <br /> The modern business world is moving fast. Events come along that are real game changers. This year we've seen a BREXIT vote and a US election result that went the opposite way to what many predicted. The consequence of each will be disruptive change. The timing, consequences, and extent of the change remains uncertain.<br /> <br /> We've also seen the arrival of new business models in a number of markets and seen these new models completely change the way business is done. Uber have disrupted the taxi marketplace. The rise of Amazon and other big online retailers has completely reshaped the high street. Technology is advancing at an ever faster rate and opening new possibilities every day. The one thing thats certain is that disruption is here to stay and we will see more and more of it.<br /> <br /> The time frame of the traditional annual budget cycle simply doesn't lend itself to the uncertainties of the modern business landscape, and we need something else that is much more flexible.<br /> So, what do you teach in budgeting and cost control for managers to address this?<br /> We look at the whole approach to "Blowing up the Budget". You can't take the budget process and change it in isolation to everything else. Budgeting and forecasting must align with business strategy &amp; business plans<br /> <br /> The first thing we do is look at the whole planning &amp; control framework, and understand how business strategy translates into plans and targets. We then look at how to set these targets, review them and revise them as things change. The targets can be both financial and non financial, and the financial ones will be the ones that inform the "budget" in whatever form that takes.<br /> <br /> We look at replacing budgets with rolling forecasts. In essence this means every month or every quarter you review your forecast for the next 12 months. So if you do this quarterly, you monitor your performance against the first 3 months of the forecast. At the end of the quarter you review, revise the remaining 9 months of the forecast and add on a further 3 months. This means you always have a 12 month forward view. Rolling forecasts work well with our "next 100 days" concept, because they recognise that the only period you really have control of is the immediate quarter in front of you, and the further out you project the more your plan turns into an aspiration.<br /> Challenging budget proposals<br /> Being able to robustly challenge (or conversely robustly justify to others) spending proposals is a key part of every senior managers toolkit. To do this we take a good look at Zero Based Budgeting (ZBB). ZBB is the foundation stone of nearly all cost reduction techniques. Many traditional budgets are based on the budget in the previous...#62 90 days to profits with Steve Shoulder#62 90 days to profits with Steve Shoulderhttp://thenext100days.org/?p=869Fri, 24 Mar 2017 07:00:27 +010051:49falsefullSteve Shoulder is in the process of launching his book, 90 Days to Profits.<br /> <br /> <br /> <br /> For the last 20+ years he has been doing business transformation and turnaround in manufacturing, including automotive with BMW, paper conversion in FMCG and cabling. He wants to share his knowledge and techniques he uses, and the new book 90 Days to Profits, available from 25 April 2017 captures the lessons from all his years of experience.<br /> <br /> Steve proves that you CAN turnaround a business in 90 days. He challenges the big consultancy mind-set that it can take much longer.<br /> Steve Shoulder's 90 days to profits technique<br /> Steve Shoulder establishes the current reality. He establishes what needs to be fixed. His focus is people and processes. He gets a consensus to establish:<br /> What is the ONE thing that a business needs to fix?<br /> How does Steve fix what a client believes is unfixable? He says there is always a way. In business, people start making allowances every day. Rarely do they challenge the status quo. He asks WHY cannot you do that? Identifying the one thing that needs fixing is the cornerstone for achieving 90 days to profits.<br /> <br /> Steve talks about a buy-in piece. He gets the most senior person. The senior person buys in to the ONE thing. This is what we are going to fix. Steve is then is positioned as the person who will facility the fix. This establishes the narrowness of the focus.<br /> Fixing a vehicle manufacturer<br /> e.g. One of the most spectacular results Steve had was for a commercial vehicle manufacturer of Double Decker buses in Blackburn, Lancashire. They:<br /> <br /> * had work in progress everywhere.<br /> * were making 3 per week but needed to make 5 to break-even.<br /> * had up to 65 production stops for the buses going through the process.<br /> * tied up too much of their money in work in progress and couldn't finance it any longer<br /> <br /> So how did he do it? Blank piece of paper. He mapped their production process and determined they only needed 12 production stops, not 65. Concentrate on finishing the 60 buses they had in process, not taking any further in until they’d fixed the problem. He took 1200 hours out of the production build. In 12 weeks, he turned the entire business around.<br /> The kit bag of tools Steve uses<br /> He uses lean, theory of constraints and Kaizan. The people resident in these manufacturing businesses often know this stuff, but Steve taps into it and liberates their thinking. He helps build informal teams in the business. They know what needs what needs fixing they just don’t know how.<br /> <br /> So how can manufacturers notice the erosions in performance exemplified by the bus manufacturers?<br /> <br /> Steve asks the simple questions. He gets to trends. He’s not embroiled in history, decisions made etc. He will graph their output graph and then asks them what they see. People get so engrossed, they don’t step back and see what’s happening.<br /> <br /> Steve relies on the people that are there. He brings a challenge. He taps into their people’s skills and experience.<br /> <br /> In the above example, every bus was a mini project. It would go so far through the process then they’d realise they didn’t have the part they needed. So, they start with another chassis. Then they get the same result over and over.<br /> Fixing a cable manufacturer<br /> A Brand new facility with state of art kit, it was commissioned for several months, but had not turned a profit. Steve looked at the company and he determined the factory was designed to a budget not to an ideal setup.<br /> <br /> He also knew that in cable manufacturing, there is a golden rule of manufacture – straight lines, not through 90 degrees etc. Unfortunately, 2 cable lines had 90 degree turns and went up and down. They had to remake cables several times to make a good one.<br /> <br /> #61 Jonathan Slobom explains the INSPIRE marketing strategy methodology.#61 Jonathan Slobom explains the INSPIRE marketing strategy methodology.http://thenext100days.org/?p=862Fri, 17 Mar 2017 07:00:44 +010054:30falsefullJonathan Slobom explains INSPIRE TM a methodology you can follow to produce a marketing strategy.<br /> <br /> <br /> <br /> Jonathan has spent his entire career in marketing. He worked for agencies looking after blue chip companies. He was immersed in marketing strategy. Done well, it has massive value. In turbulent times, with such a lot of change, we must make our great ideas to work very quickly.<br /> A strategy is a plan.<br /> In that plan, that plan asks:<br /> <br /> * Who are my customers?<br /> * What needs do I serve? Functional and emotional needs<br /> * How do we serve those needs profitably?<br /> <br /> A plan removes the way SMEs typically ‘do’ marketing. This ring a bell? They copy what their competitors do. They have an idea and we’ll just give X a go. Facebook, back of bus.<br /> <br /> A plan de-risks. You don’t know what results your competitors are getting, so why would you want to follow their lead?<br /> <br /> In SMEs, the founder is still in place in many cases. They are entrepreneurial. They often naturally see strategy planning as time consuming, complicated and costly. But it doesn’t have to be. And often nothing happens with the plans that are written.<br /> <br /> Jonathan has simplified the process. He gets his clients through the marketing strategy planning process in 6 DAYS. This appeals to the founders.<br /> Jonathan Slobom discussed 3 types of strategy:<br /> <br /> * Founder’s vision. This is most likely all in the founder’s head. Jonathan advocates getting the founder to write down their strategy in an action focused structured way.<br /> * Corporate strategy – classic model<br /> * Test and learn. Give this a go, then give that a go. Sometimes they hit upon a good strategy.<br /> <br /> Now imagine each of these is a circle. Overlapping circles. Where they all intersect, that’s the sweet spot that Jonathan believes SMEs can benefit from most. Capture the Founder’s vision, put some structure around it and then add test and learn.<br /> <br /> How do you do this in 6 days?<br /> <br /> He stripped the strategic planning process to its barest essentials.<br /> His solution? A 7 –step INSPIRE process.<br /> Find the INSPIRE model on Jonathan’s website: <a href="http://www.peppermothmarketing.co.uk">www.peppermothmarketing.co.uk</a><br /> Insights<br /> valuable pieces of information to help you understand the market better than other people. Jonathan speaks to stakeholders of the business. All with a vested interest in the business. He uses a structured set of questions and uses the answers in workshops, where he addresses:<br /> Needs<br /> Over-served needs – loads of choice, you need to be large to compete.<br /> Unserved needs – rare, but do exist.<br /> <br /> Partially served needs – really understand your customer and better fulfil those needs better than others. Niche down.<br /> Segment your market<br /> Which customers should you target?<br /> Prioritisation<br /> Do a SWOT analysis.<br /> Prioritise the SWOT analysis. Give the senior team 3 votes each. Look at the Threats and Opportunities. You can only focus on 3. They are proactively deprioritising. It’s about focusing on a few opportunities. They’ll be more likely to stay on strategy and execute.<br /> <br /> 80-90% of the time SWOTs are done in isolation. They think of as many things as they can in each of the 4 quadrants. Jonathan narrows the focus to 3 things. How? Look at your competitors. Ask why people buy from you. Don’t conflate what you can do for customers for what your customers want! Get under the skins of your customers. Focus on their emotional needs, not their functional needs. These sorts of questions will help you create the best SWOT analysis ever.<br /> <br /> The benefit here is getting directors aligned. This is a discipline.<br /> Intended Positioning<br /> What do you say to your market? A vision and positioning statement.#60 Local Search and eSales Hub with Mark Taylor#60 Local Search and eSales Hub with Mark Taylorhttp://thenext100days.org/?p=847Fri, 10 Mar 2017 07:00:21 +010054:22falsefullMark Taylor is the founder and Managing Director of eSales Hub and he is the 60th guest on <a href="http://www.thenext100days.org">The Next 100 Days Podcast.</a> Mark talks to Kevin Appleby and Graham Arrowsmith about getting your business to rank highly in local search on google and then using inbound telephone calls to generate conversions. Listen to the show and find out all about local search, geo-targeting and how you can take action yourself using some of Mark's ideas in the next 100 days.<br /> <br /> <br /> eSales Hub – the Back Story<br /> Mark Taylor started his marketing career with Hilton Hotels. They were an entrepreneurial international multi-site business. Hilton had a fantastic training scheme. Mark was despatched to the Lausanne Business School for a week to train Mark. Hilton made Mark. Eventually Mark decided to further his career at Swallow Hotels.<br /> <br /> He decided to work with a big brand so Mark left Swallow and worked with Virgin Active, another multi-site retailer. Eighteen months later he was approached to work in private equity. Mark realised that private equity really suited his skill set. In private equity, you buy a business, you trade it up as quickly as you can, to get revenues and profitability up and the you sell it.<br /> <br /> Mark’s first private equity transaction was Nationwide Auto Centres. Coming in half way through the investment cycle, Mark joined a strong management team. This taught Mark how to run a business. The first thought of eSales Hub started on Mark’s sofa, with his Nationwide Auto Centre’s eBusiness Manager, who Mark had employed, and he said, wouldn’t it be great to solve that problem of Yellow Pages.<br /> Yellow pages stopped working for local business<br /> When Mark was involved with NAC, it was a chain of 217 garages that did MOT, service and mechanical repair. This was 7 years ago. Back then, he had noted that Yellow Pages was not working, despite spending £150,000 per annum on adverts there. They started to spend more and more on Google and they started to get a better return on Google.<br /> <br /> With just 14% of Nationwide Auto Centres coming from online, with the rest of their transactions came from offline, they invested in building booking engines for MOT, service and tyre-booking. What they found was that there were a lot of phone calls going into the garages directly – ‘can you repair my engine’, ‘can you repair my clutch’ – stuff that you couldn’t sell online because it wasn’t a commodity.<br /> <br /> Back to that sofa. Mark and his colleague Matt Robbins, his eBusiness Manager, discussed wouldn’t it be great to bridge that gap between what is an online sale and an offline sale. He asked himself ‘How much more revenue are we really driving from their ‘little’ website?’ Even though they were raising income from the site at NAC from £6m to £18m in about 12 months, Mark realised the opportunity was much bigger than that and there was a big chunk of it that they weren’t tracking because they were only measuring the online transactions they weren’t measuring the offline transactions.<br /> <br /> The NAC business was sold to Halfords and Mark worked there for 6 months. Halfords were quite surprised with NAC’s online capability. Halford were a traditional retailer. Go instore or buy online. A simple transaction.<br /> <br /> Mark’s second private equity transaction was with Esporta. They had a chain of 72 health clubs in the UK. In the end, Esporta was sold back to his ex-colleagues at Virgin Active. They had the same business problem. How do they generate leads on a local basis?<br /> Solving the Yellow Pages problem<br />  When you have got a garage or a health club, back in the day ‘long tail keyword search’ would be thumbing through Yellow Pages. Get to the section you wanted. Look through the ads. Choose the one you wanted. And then you’d call it.<br /> <br /> What Mark was finding with online,True Gravity and Networking with BD Dalton 11True Gravity and Networking with BD Dalton 11http://thenext100days.org/?p=838Fri, 03 Mar 2017 07:00:46 +010056:25falsefullTrue Gravity, The Practice of Creating Stellar Business.<br /> <br /> BD Dalton's Background<br /> BD Dalton II talks about his book True Gravity, The Practice of Creating Stellar Business.<br /> <br /> Bart, he prefers BD, hails from Tacoma, Washington State and nowadays lives in Birmingham, UK. There he runs Taurus Wealth and provides financial services advice to affluent individuals in the West Midlands area. He and his son love watching Real Madrid when they take time out at their house in Spain.<br /> <br /> Although he never wanted to be a financial adviser, after a gap year ’89-90 working in Spain, he eventually joined the firm his father works for, Edward Jones, a large US financial intermediary. Numbers is not his thing particularly, but he realised the work was far more about working with people. A strong suit.<br /> <br /> In 1997, he ran an office in Tacoma for Edward Jones, a 25,000-person firm, and went from no clients to 1,100 clients in 2002, through door-knocking and networking. He pestered his Senior Partner to ship out to Europe. In 2002, he got his wish. However, Edward Jones, post financial collapse exited Europe.<br /> <br /> BD had to start his own firm in 2009, now known as Taurus Wealth.<br /> True Gravity - The Book<br /> BD wrote a book called True Gravity in 2014. The book is available on Amazon <a href="http://amzn.to/2mjJiio">http://amzn.to/2mjJiio</a> in UK and <a href="http://amzn.to/2lZMcI5">http://amzn.to/2lZMcI5</a> in USA. He took networking and the process of building a business and put it into context that people would understand. He wanted to help people draw pictures in their mind.<br /> <br /> It takes people on the journey from ourselves as the centre of the universe, then introduced the notion of primary planets as your best friends, secondary planets as your networking contacts and then the asteroids who are everybody else.<br /> <br /> This planetary metaphor helped him create descriptions of ‘mood-hoovers’, or as BD calls them Black Holes. With a black hole the middle of it has nothing and the outer edge has light. We’ve met people like Black Holes haven’t we? Some of them you’d like to chuck right into a Black Hole! The thing BD wanted was this visualisation of the concept to make it easier for people to grasp his ideas.<br /> <br /> When you build a business you take on anyone who’ll pay you. The importance of designing systems to attract your ideal customers, and avoiding the wasting of your time and the time of non-ideal customers, runs through the True Gravity model. He wanted a simple process.<br /> <br /> NOTE: if you are around BD and someone refers to you or someone you know as BH, they don’t mean Big Hitter!<br /> Primary Planets<br /> You can only have 3 best friends. In a month, you can only meet your 3 best friends one weekend in 4, plus a weekend for your own family. Time to engage with them. Your story needs to be right. All 4 stories need to align, so you complement each other. All best friends complement each other.<br /> <br /> How to choose them? You must spend time with them and like them. You must be able to refer your top client or family member to them and they need to be aligned to your trajectory. The book shows you how to measure that. To help you search these people out in your life ask these questions…where did you last get your last GOOD referral from? Who helps you build you up, who gives you energy?<br /> <br /> BD suggests you write down a charter between your planets. Give yourself a month to get to the first step of having your primary planets.<br /> Secondary Planets<br /> You’ve built up a primary team that sings your praises. Then you have a maximum of 8 secondary planets your benefit as well as theirs. They might be on a different trajectory to you. You make them look good. Tell the secondary planet WIIFM. Whatever is in it for them, they need to see it. You’ll spend time with them here and there,#58 Sales Strategy Insights with Jonathan Ratcliff#58 Sales Strategy Insights with Jonathan Ratcliffhttp://thenext100days.org/?p=821Fri, 24 Feb 2017 08:00:12 +010055:20falsefullJonathan Ratcliff shares his sales strategy insights on The Next 100 Days Podcast.<br /> <br /> <br /> Jonathan Ratcliff, an expert in sales strategy, left corporate over 12 years ago, to set up JMR Sales &amp; Consultancy Ltd. He helps a variety of clients with short to mid-term contracts by solving a wide range of their business challenges. His primary skill is Sales Management. His sales perspective has been enhanced through roles as a Purchasing Director, Marketing Manager, Commercial Director and Sales Director.<br /> <br /> Jonathan usually focuses on strategy development with his clients.  He has worked with Retail, Hospitality, Primary Care, Caterers, Automotive, Pharmacy, Financial sector and Drinks. His early career gave him real understanding of handling national accounts. This has helped him develop highly tailored sales training and coaching answers for sales problems in his target £5 to £50m target companies.<br /> <br /> Working for Carlsberg, he “probably” figured out how to run a p*ss up in a brewery! He loved working there and was promoted through the ranks, including helping them develop an innovative non-beer sales strategy. After Carlsberg, he started to get asked to do purchasing for companies. For a hotel group and Little Chef! They gave Jonathan an insight to selling from a buyer’s perspective.<br /> What has Jonathan observed?<br /> <br /> * The relationship between buyer and seller is of paramount importance. The buyer needs to understand the business. The buyer’s need to understand requirements, how much and what things do they need? So, when sales people asked him as a buyer, he knew. That enabled him to be prepared. So, sales people are advised to investigate what the branches and parts of the group at an operational level need. What would they like head office to buy for you? What are your current suppliers not doing what they should be doing? Knowledge is power.His experience as a buyer showed him that skills between national account managers were great. Some were good and others woeful. The good ones did their homework. Planning and preparation – who were you going to see, objectives, objections, etc. The worst NAMs didn’t have an agenda, didn’t have a plan, which allowed Jonathan win advantages that he wouldn’t have expected.<br /> * Listening and understanding. Good sales people are great listeners first. Active listening incorporates non-verbal cues too. How is the buyer being measured? In 3 ways, day to day, regional or site objectives and long term company strategic objectives. Knowledge of these layers – strategic, regional and specific. The more you understand of these issues, the greater the opportunity to sell more successfully.<br /> <br /> A sales call can be very expensive, so companies need to understand the financial metrics as they relate to sales visits.<br /> How does Jonathan advise MDs of businesses where sales are disappointing?<br /> <br /> * Jonathan investigates the business strategy, including the margins being earned to pull together a cost benefit analysis.<br /> * Is the business strategy translated into a sales strategy?<br /> <br /> * Which products should we offer, to which markets, at what margins, to achieve what goals, over what period?<br /> <br /> <br /> * It is primarily these gaps in products, customer base and skills that Jonathan addresses.<br /> * One tool he uses powerfully, is accompaniment. He goes to sales calls with sales people to identify their performance.<br /> * His focus is on planning and preparation. Objectives, knowledge, insight, listening, interrupting buyers, talking over them, hence they don’t get over the results.<br /> * Jonathan provides positive honest feedback, highlighting the good points and creates an environment that is open to receiving feedback. Good sales people love getting the feedback. Those that don’t Jonathan adopts the Scottish mantra…“Save your breath to cool your porridge”<...#57 8 factors that impact the market value of your business#57 8 factors that impact the market value of your businesshttp://thenext100days.org/?p=790Fri, 17 Feb 2017 12:23:54 +010044:55falsefullA healthy business is a saleable business. Whether you ultimately intend to sell your business or not, your business strategy should be to maximise the market value of your business. If your intention is to sell, then maximising the market value of your business becomes a strategic priority. Generally there are 8 factors that impact the market value of your business. These 8 factors don't change overnight. They are things that take years to build.<br /> <br /> <br /> How is a business valued?<br /> Generally, a buyer values your business as a multiple of its annual profits. For this purpose profit is defined by the accountancy term EBITDA. (Earnings before interest; taxation; depreciation and amortisation). Often the multiplier is common across similar types of business or across a particular industry. So, if in your industry a multiplier of 2 is common and your business has an EBITDA of £200k then a the market value of your business is likely to be £400k.<br /> <br /> The multiplier isn't set in tablets of stone. There are things that you can do to alter the multiplier. You can increase the market value of your business with the right strategy.<br /> What are the 8 factors that impact the market value of your business<br /> 1 Turnover<br /> Most people believe that the size of the business is the main thing that changes the market value of your business. If we take two businesses that are the same in all respects other than size, then the bigger business will be worth more. In our original example the business is worth £400k. Lets assume it turns over £1m and therefore has a net profit margin of 20%. A second business in the same market has a turnover of £5m with the same net profit margin, so has an EBITDA of £1m. A 2x multiplier would indicate a £2m business valuation, but its likely that, as this business is bigger, then the multiplier is also bigger, maybe 2.1x so the market valuation might rise to £2.1m.<br /> <br /> Turnover isn't the only factor that will increase the market value of your business, there are 7 other things you can build into your business strategy that don't involve growing your business massively to increase its valuation.<br /> 2 Recurring revenue<br /> The nature of turnover is often just as important as its absolute size. £1m worth of product sales might generate a similar EBITDA to a second company that makes £500k of product sales plus £500k of annual maintenance agreements. Most of the £500k of maintenance agreement revenue will re-bill to the same customers every year producing a guaranteed income stream. The company just selling product will need to work much harder every year to generate new sales to hit its turnover target.<br /> <br /> As you develop your strategy to maximise the market value of your business consider how you can build recurring revenue. There are lots of different ways to do this. Many online businesses have monthly membership schemes. Hobby businesses often have members clubs. Supermarkets have loyalty schemes. What might work in your business?<br /> 3 Cash requirement<br /> Some businesses need much more cash than others. A business that is a strong cash generator will be worth much more than one that needs a big cash investment as it grows. Often this is down to the billing model. If you win a contract, then you do the work before you bill the customer, and you wait a month for payment, you tie up a lot of money in working capital. Each time you grow the business more and more cash is tied up in working capital. If your business is able to make a sale and get paid immediately then this problem goes away. Cash can be in the bank before suppliers and staff need to be paid. As the business gets bigger it generates cash rather than consumes it.<br /> <br /> A buyer will think very carefully about the total amount of money he needs to invest in a business. Not just the purchase price. Often a purchase is made with the express intention of growing a busi...#56 Cold Calling 2.0 and B2B Lead Generation with Stefan Boyle#56 Cold Calling 2.0 and B2B Lead Generation with Stefan Boylehttp://thenext100days.org/?p=783Fri, 10 Feb 2017 21:45:48 +010048:25falsefullStefan Boyle is the founder of Marketing Republic. His business, based in Watford, works with clients to provide sales leads, far more qualified than can be got by telemarketing companies. They deploy an approach named Cold Calling 2.0. This approach creates a greater depth of engagement with new clients. Each prospect receives personalised emails in addition to calls for those who have engaged.<br /> <br /> <br /> It’s all about starting new conversations.<br /> Check out Marketing Republic at: <a href="http://www.marketing-for-business.com">http://www.marketing-for-business.com</a><br /> <br /> Stefan is a printer by trade. From a child, he wanted to be a printer. He worked for his Dad’s printer firm. Working in printing, he discovered how reluctant his sales people were to cold call. The problem wasn’t his sales teams, the problem belonged to himself. He needed to help them to find sales leads. He didn’t have the right skills and processes.<br /> <br /> Stefan learned online marketing. He became a sales and marketing sponge. He started to think about the ideal client. Your ideal avatar.<br /> When you look at YOUR client base how many are like this?<br /> “Nobody starts a business to say, what I really want are clients who continually complain, who drive me down on price, who never pay on time, and just moan about everything and it’s a soul destroying activity.”<br /> This phrase was a lightbulb moment. He noted that his own marketing company’s collateral was poor. He focused more on design. This got him thinking about how he could add more value to clients. He moved to online lead generation. It coincided with a reduction in print in 2008. Change was forced upon him.<br /> <br /> His bigger picture was he needed more customers. It wasn’t about producing brochures to be send out. He wanted to go further. One book helped him more than any other, and introduced him to cold calling 2.0.<br /> <br /> Predictable Revenue – Aaron Ross – available on <a href="http://amzn.to/2kuOrjr">Amazon UK</a> and <a href="http://amzn.to/2l23t3q">Amazon USA</a><br /> <br /> He tested the approach in this book. And cold calling 2.0 worked. So much so that Stephan now provides it as a core service to customers. He calls his cold calling 2.0 service OUTREACH.<br /> So, what is cold calling 2.0?<br /> Cold calling doesn't work, particularly in B2B. There are many many barriers to protect the person you want to talk to from the old fashioned cold call. The key feature of cold calling 2.0 is that by the time you actually make the call it is actually quite warm.<br /> <br /> Start with data. Profile your ideal customer. Build a database. Send a simple non-HTML email, saying “Dear Mr A, I’m looking for the person who does XYZ in your business, please point me in the right direction”. Via an email conversation, set up a call, On the call you are qualifying in and out, and agree the next steps – for him this is a hand-over to his clients.<br /> <br /> This has become his number one service. He starts conversation. His job title is now, Chief Conversation Starter.<br /> What does OUTREACH stand for?<br /> (Contact Stefan about his training course for those who want to run this in-house.)<br /> <br /> O = Opportunity. All about your pitch. Varies by job profile or marketplace. You might end up providing the same solution but you vary the message. What is their biggest pain point? We all make assumptions about WHY people buy from them. Are you clear why your clients deal with you FROM YOUR PROSPECTS PERSPECTIVE.<br /> <br /> U = Understand. Know their decision-making process. How you start the conversations. Make sure your approach resonates with your marketplace.<br /> <br /> T = Testing. Put in practice. Test the data, sectors, location, a whole range of aspects to continually test. Test every element of it relentlessly.<br /> <br /> R = Research. The database. If you want a sector,#55 The 5 Biggest Business Health Check Issues Faced by Small Businesses#55 The 5 Biggest Business Health Check Issues Faced by Small Businesseshttp://thenext100days.org/?p=775Fri, 03 Feb 2017 08:15:34 +010038:27falsefullGraham and Kevin chat about the results from the <a href="http://www.applebyconsulting.co.uk/business-health-check/">Business Health Check</a> that Kevin has been running through his company, <a href="http://www.applebyconsulting.co.uk">Appleby Consulting &amp; Coaching</a>, and discover the 5 biggest Business Health Check issues faced by small businesses<br /> <br /> <br /> <br /> The Health Check has been running for a number of months now. We first talked about it way back in <a href="http://thenext100days.org/28-business-health-check">episode 28</a>. In the meantime, the results from a good number of businesses have been collected. Kevin has analysed these results and found a number of common themes are emerging. Broadly there are 5 topics that keep repeating, and these 5 things are the commonest things holding most businesses back.<br /> So, what are the biggest business health check issues?<br /> 1) Over reliance on the business owner<br /> Without the business owner many businesses will grind to a halt. We discuss the steps you can take to systemise and delegate core tasks so that someone else can do them reliably and consistently. We also discuss a great toll you can use to identify the things that you, the business owner, need to step away from.<br /> 2) Sales and marketing aren't a core competence<br /> Most business owners start a business because they are passionate about something or have deep specialist skills. Often their skill set doesn't include sales and marketing. We talk about the right way to go about getting professional help with sales and marketing, and the importance of making sure marketing strategy is a subset of business strategy.<br /> 3) There's a problem with the business strategy<br /> The Business Health Check reveals two things about strategy. Many businesses don't have a business strategy or plan, and don't have a clear direction. Others might have a great vision, but the gap between vision and reality is so big they don't know what to do to get to their destination.<br /> 4) Good processes and systems are needed<br /> Many Entrepreneurs are fast starters, and they are quick to launch. Often they are away implementing the next idea before the last one is properly bedded down. The systems and processes needed to support a growing business are not put in place and sooner or later this comes back to bite. We discuss the need for a strong foundation if a business wants to scale, and why the first 100 days of scaling a business shouldn't focus on getting more sales, but rather fix the support systems first.<br /> 5) The business owner is worried about cash flow<br /> The commonest theme in the Business Health Check is cashflow. Most business owners worry about whether they have enough cash to meet commitments. There's plenty you can do about cashflow if its a real business health check issue for you. We discussed these in detail way back in <a href="http://thenext100days.org/11-managing-cashflow-hayley-chiba">episode 11</a>, managing cashflow with Hayley Chiba.<br /> <br /> Not taken the Business Health Check yet? Why not try it out today? Every new insight you can get into your own business has to be worthwhile, especially if you don't have to pay for it. Go over to <a href="http://bit.ly/buscheck2">www.applebyconsulting.co.uk</a> and give it a try. Find out what your own business health check issues are and start doing something about them today.<br /> <br /> <br /> <br /> The Next 100 Days Podcast is brought to you by <a href="http://www.finelyfettled.co.uk">Graham Arrowsmith</a> and <a href="http://www.applebyconsulting.co.uk">Kevin Appleby</a>#54 How to Recruit a Key Employee with Tony Talbot#54 How to Recruit a Key Employee with Tony Talbothttp://thenext100days.org/?p=767Fri, 27 Jan 2017 08:00:20 +010049:25falsefullIntroducing Tony Talbot<br /> Tony Talbot has a 16-year recruitment veteran. He lives in Leeds and supports Leeds United. So, a very clever man.<br /> <br /> Entering work, he saw recruitment as a very quick way to understand business. He works for SME clients. They are exciting and dynamic and you get to understand their passion for their business. His decisions can help SMEs achieve real success.<br /> <br /> <br /> How does a small business start recruiting key staff?<br /> It is a difficult thing to do, and without experience of recruitment it can be daunting. You can do it by yourself though. There is no need to employ a recruiter.<br /> <br /> * Create your own talent pipeline. Look at your network and look at 2 or 3 degrees of separation. Add posts to LinkedIn and present your business in specific groups.<br /> * Look at free advertising sites like Indeed. Have a paragraph on the way your business helps other people. Treat them as you would as a direct marketer. Then speak to the person directly through features and benefits. This may not work for specialist niche skills.<br /> <br /> When you do have specialist requirements then use a recruiter. Develop a relationship with one or two recruitment companies. It’s not a great model to talk to lots of recruiters. This will ensure your job is de-prioritised.<br /> How do you choose the right recruiter?<br /> <br /> * Do they have specialist knowledge?<br /> * Does your recruiter have a network of people in the space in which you are recruiting, the salaries, etc.<br /> * What evidence can they provide of working in your niche?<br /> * Is there someone that they have recruited that you know. Can you get a reference check from that person? This gives you reassurance.<br /> <br /> How do you recruit someone who is a good fit with your business?<br /> Tony Talbot is focusing more on mind-set. Especially for small consulting businesses. It’s important to look at corporate fit.<br /> <br /> If you have a process that looks at fit from a CV, they’ve answered competency based questions. Real world questions. Beyond that Tony uses psychometric testing.<br /> <br /> Tony advises as you are making a big decision, then give yourself evidence:<br /> <br /> * 3 levels of assessment<br /> <br /> * Good fit – shared life experiences<br /> * Experiences – work through their CV, qualifications match to the role. Real world examples of successes and failures.<br /> * Values, beliefs and attitudes of a candidate – in order to understand these, you generally need psychometric testing systems:<br /> <br /> * g. McQuaig – get account with them – each test is £100-150. This provides a detailed assessment of their psychological make-up.<br /> * Use the assessment to probe their weaknesses to establish whether they would get beyond them working with you.<br /> <br /> <br /> <br /> <br /> <br /> As a small business, shouldn’t you be looking for the person who fills your competency gap analysis.<br /> Seeing the potential in candidates<br /> Tony psychologically tests the client. This provides the dynamics in the team. To get a variety of skills, beliefs and attitudes. McQuaig ask 2 sets of questions: One is around your current role, the second set of questions addresses how you see yourself as a person as opposed to how you are acting within a role. It will indicate whether a person has the potential to do more than they are doing.<br /> <br /> Recruiting should be another process you develop. So you can repeat again and again. This helps you attract the right candidates – they themselves may see the small business as less attractive. The harder you make someone in a process the more they want the position.<br /> <br /> Moral – do not UNDERWORK candidates in the process. They need the process as much as you do as recruiter. Underworking candidates will get you poor outcomes.<br /> <br /> #53 Personal Resilience with Russell Thackeray#53 Personal Resilience with Russell Thackerayhttp://thenext100days.org/?p=758Fri, 20 Jan 2017 08:00:42 +010055:02falsefullRussell Thackeray from QEDOD talks to Graham and Kevin about personal resilience<br /> <br /> <br /> About Russell Thackeray<br /> Russell Thackeray hails from Newcastle but now lives in the south of England. Another exiled Geordie! He is a remarkable chap, a serial entrepreneur.<br /> <br /> Russell Thackeray is an expert in personal resilience and applying the principles of resilience to the entrepreneur. He built a large training consultancy which he divested in 2016. Now, Russell applies psychology to business. We want to know how we, our customers and our staff tick. Resilience takes psychology and makes it practical in a business setting. He has turned resilience into a set of tools for businesses.<br /> <br /> Russell started life in an orchestra, playing Les Miserables, week in, week out. He got involved in the business side and eventually got interested in ‘emotional intelligence’. Understanding yourself and emotions.<br /> What is Personal Resilience?<br /> Resilience is about your mental toughness. Your ability to think and get the results you need. This helps you to look after yourself, have great relationships and allows you to cope with whatever life throws at you.<br /> <br /> Resilience is building the capacity to avoid failure. No such thing as failure only feedback. Failure is just another step on the journey. The best entrepreneurs have failure in their past.<br /> <br /> How do you use the way you think to make yourself successful. How can you turn life events to make yourself successful and make the most of your talents and potential, relative to what you want to do in your life.<br /> <br /> Russell is a qualified business psychologist and has 3 Masters qualifications and holds a doctorate in the subject too. Academia challenges evidence. He has found it a joy to find evidence of resilience. It’s not pop-psychology.<br /> <br /> Russell provides an example – goal setting. It is suggested if you write down your goals you are more likely to achieve them. He says, there is NO evidence of any study which proven this. Non-academics make spurious claims.<br /> <br /> Research says… be careful when you hear this. Listen out for the actual source for the research.<br /> <br /> Personal resilience is linked to stress. Some stress is good, but if it comes problematical and we cannot process things fast enough, resilience is a toolkit to help get control of ourselves. When things start getting tough.<br /> The ROPES Model for Personal Resilience<br /> Russell Thackeray uses the ROPES model to provide business owners and entrepreneurs with a framework for increasing personal resilience.<br /> R is for Regulation<br /> Self-awareness, the ability to KNOW YOURSELF. Choose how you feel. If you cannot choose how you feel you rarely feel how you want to.<br /> O is for Optimism and link it to confidence.<br /> A confident person is a good person around you. You get attracted by confidence. Showmanship is often the opposite of confidence. Such people have the fear of being found out. Gurus talk of imposter syndrome – from lack of confidence/self-esteem. That comes from not knowing yourself.<br /> P is for Purpose – why am I doing what I am doing.<br /> Often talk about goal setting – Russell goes against SMART objectives – he uses them in a different way. Russell suggests SMART work if they linked to something grander. Dreams and goals. DUMB objectives – dream, you, methods, behaviours. Thinking about change, its about learning new habits. In the next 100 days what is the new habit you are going to bring about?<br /> <br /> Write down the design of life you want to have. Russell found he had got what he wanted, but wasn’t doing the thing he wanted to do to get to where he wanted to get to.<br /> <br /> Future focus. Where do you want to be. Write in the present tense in the future. Confirmation bias, the brain serves up the things you are interested in to get to the place you want.#52 Our 2017 Goals and Objectives#52 Our 2017 Goals and Objectiveshttp://thenext100days.org/?p=750Fri, 13 Jan 2017 13:47:21 +010053:04falsefull<br /> Graham's 2017 Goals<br /> Graham’s business is called Finely Fettled. Graham explained 3 areas where he is focusing upon in his 2017 Goals.<br /> <br /> Getting used to working with son Nathan as he starts living in Brazil in February. Nathan will be developing his internet business 123Mastering.com which is a trading business under Finely Fettled. If you or your friends produce music and want it to be mastered so the sound quality s suitable for playing on radio or sales via iTunes and other music sales platforms, then Nathan’s business, <a href="https://123mastering.com">https://123mastering.com</a> offers affordable pricing for studio quality service.<br /> eSales Hub<br /> Graham also works as a consultant with eSales Hub. See Graham’s blog post <a href="http://www.finelyfettled.co.uk/local-search/">http://www.finelyfettled.co.uk/local-search/</a> They are experts at local search marketing. They answer the question – how do I grow my business with new customers without it costing the earth. They operate a pay as your grow pricing model. Local search replaces Yellow Pages. Imagine searching for something you want. Locally. You would enter several words into the search engine. These set of words are known as long tail keywords. Daily, Google has not seen around 20% of the keyword combinations. Long tail keywords are cheaper and they sort of indicate that someone has refined their search and wants to get on with a purchase. So eSales Hub will help optimise which keywords are most profitable for your business. They do this through tracking the keywords through the localised landing pages and the telephone call to action. It is better to have a telephone call than a form-fill because the individual is nearer to the sale. If you would like to find out more about local search for your business, call Graham on +44 1535 654930 or visit <a href="http://www.finelyfettled.co.uk/west-yorkshire-marketing-consultant/">http://www.finelyfettled.co.uk/west-yorkshire-marketing-consultant/</a> and leave a message.<br /> Graham’s passion is direct response<br /> Local search, done the eSales Hub way is really “direct response search”. But, what gets Graham’s blood racing are direct mail campaigns. His business Finely Fettled handles all aspects of direct mail campaigns. Targeting the right people for instance. Graham markets the UK High Net Worth Database, which is regionalised. The database has recently been created to help marketers identify the kinds of people who will be most suited to their products and services. If your market to affluent individuals visit - <a href="http://www.finelyfettled.co.uk/high-net-worth-database/">http://www.finelyfettled.co.uk/high-net-worth-database/</a>. Graham offers done-for-you direct response campaigns that target the right people, with the right message using what he believes is an ideal media for the affluent and many other audiences too. Direct mail is becoming popular again. Because it works. Especially as a sequence. And by adding landing pages, you can serve prospects with lead generation magnets to create a sense of reciprocity prior to a purchase. Graham focuses on lead generation, ascension, win-back campaigns and generating referrals. Look out in 2017 for his new printed newsletters. These are an excellent vehicle for getting more referrals and creating ascension within your customer base. <a href="http://www.finelyfettled.co.uk/direct-marketing/">http://www.finelyfettled.co.uk/direct-marketing/</a><br /> <br /> To learn more about Graham visit: <a href="http://www.finelyfettled.co.uk/direct-marketing-consultant/">http://www.finelyfettled.co.uk/direct-marketing-consultant/</a> To discuss your requirements please contact Graham <a href="http://www.finelyfettled.co.uk/west-yorkshire-marketing-consultant/">http://www.finelyfettled.co.uk/west-yorkshire-marketing-consultant/</a> or call +44 1535 654930<br /> Kevin's 2017 Goals<br /> #51 Craig Hanna and the Global Marketing Alliance#51 Craig Hanna and the Global Marketing Alliancehttp://thenext100days.org/?p=742Fri, 06 Jan 2017 12:40:45 +010044:31falsefullCraig Hanna is the Head of Content and Marketing at the Global Marketing Alliance, an international forum for connecting global marketers.<br /> <br /> <br /> <br /> The Global Marketing Alliance is an online marketing resource for marketers. Their heritage is data and direct marketing, so they provide insight for data-driven marketers. They also focus, as per the name, on global best practice and next practice globally.<br /> Some examples of the work of the Global Marketing Alliance<br /> A few years ago, most of the innovation in the marketing communications area was driven by the US and the UK. Nowadays, it is very global. So, marketers need to know what’s happening out there. For example:<br /> <br /> * Micro-payments – East Africa is nailing this area.<br /> * Mobile – South and Latin America are leading the way.<br /> * Over the Top Messaging Apps and how they are integrated with Government &amp; Commerce, then look at Asia.<br /> <br /> Marketers can get inspiration from these markets and The Global Marketing Alliance wants to share that. Many markets have skipped technologies in hard-line/desktop straight to mobile, so they have had to innovate as that is their web.<br /> <br /> Until recently, only large companies and niche smaller companies really traded internationally, because you needed to put an infrastructure in to do that. Now, with the rise of trade-platforms and the rise of cross-border fulfilment, you don’t need to put an infrastructure in to trade internationally. You can sell £millions overseas by using digital platforms and in-country fulfilment services to do so.<br /> Post-Brexit, will The Global Marketing Alliance be even More Valuable?<br /> EU legislation in data will be one of the toughest in the world, and we are pretty much signed up to implementing it. So, marketers will need to understand the changes from that arena.<br /> <br /> We do live in a global market. So, we SHOULD be looking further afield. Look at the potential size of markets in developing nations from Brazil, China, Indonesian countries like the Philippines along with India, we will need to trade with these countries increasingly and not rely on what is in our immediate vicinity (EU).<br /> <br /> So, marketers need to understand those markets, what platforms exist, and what their nuances are because they use marketing differently.<br /> Data-Driven Marketing<br /> The Global Marketing Alliance survey on data is revealing. As the internet of things gets bigger and real over the next few years, the amount of data we will see will become huge. Marketers understand that, says the survey, some 90%. But less than half that number feel they are ready for data-driven marketing.<br /> <br /> It is also not a lack of will in companies. The survey asked whether the lack of preparedness was to do with senior leadership commitment – it was more skills than a lack of investment. There is a huge shortage of data analytics professionals to do modern analytics with the modern data flows from the internet.<br /> <br /> For most businesses, their basic database isn’t right. Never mind the future requirements. So, a lot of companies should start with the basics. Where do we get our data from? How do we store it? What governance do we need around it? Companies are just not using their data to drive business value.<br /> There’s a lot of data about, but precious little information<br /> Craig sees this time and time again. They measure outputs NOT outcomes.<br /> “The best thing about digital marketing is the data, the worst thing about digital marketing is the data.”<br /> There is a massive difference from having data and actionable insight. This still confuses businesses still to this day.<br /> <br /> One of the big problems is when non-marketers start looking at the detail, they tend to fixate on the detail. The challenge is for them to determine the LEVERS in their business.#50 Sell More in a Day than you sell in a Year with Dave Dee#50 Sell More in a Day than you sell in a Year with Dave Deehttp://thenext100days.org/?p=731Fri, 23 Dec 2016 15:09:44 +010001:07:14falsefullDave Dee talks to Graham and Kevin about sales presentations and webinars and reveals some of the secrets of Psychic Selling.<br /> <br /> <br /> <br /> When Dave Dee was 8 years old he wanted to be a magician. It was his passion. After university, he took the plunge and was getting 3 not particularly high paying shows per month. They were small shows. He was deep in debt. He had to decide about his career. He went to a motivational rally in Atlanta. Zig Zigler was one of the speakers and Norman Schwarzkopf was the keynote. He got fired up.<br /> <br /> Dave mentioned the late Jim Rohn’s quote “motivation alone is not enough. If you have an idiot and you motivate him, now you have a motivated idiot.”<br /> <br /> The last guy to speak at the rally was Dan Kennedy. Dave had never heard of Dan. Dan spoke of direct response marketing. Dave realised what Dan was selling – Magnetic Marketing - was the thing that would transform his magician’s business. Except, Dave got up and left without buying it, because it was $279.<br /> <br /> When Dave got home he knew he’d made a mistake. He had no way of contacting Dan – it was pre-internet! His wife said as they were $80k in debt, what was another $279!<br /> <br /> Dan Kennedy followed up the conference with a physical letter. A follow up. Most entrepreneurs would have concluded they had just given their best pitch, the prospect(s) saw the best stuff, they didn’t buy, therefore they’re not going to buy.<br /> But, the fortune is in the follow up!<br /> Dan’s letter was red over and over. It followed him around the house! Contrast this with nowadays sending an email. Would it have even been opened? With spam traps, the chances are the follow up via that method would have been useless.<br /> <br /> The letter had a clear offer. Stamped on the order form was if you order by the DEADLINE, you can still get the same deal. After picking up the phone to call the customer services line, Dan’s wife Carla, Dave asked whether it would work for magicians. Carla said “I’ve no idea”, which sort of did it for Dave, he purchased Magnetic Marketing.<br /> <br /> It arrived on a Friday, and he proceeded to lock himself in a spare bedroom over the weekend and red the materials cover to cover. On Monday, he started to implement everything he could possibly do. Most of it didn’t work. But some of it did.<br /> <br /> He went from 3 shows a month to 20 shows a month in less than 90 days. In the 4th month he did 57 shows. By the end of the year he paid off his debt, he’d bought a new house, a new car, his wife quit her 2 jobs and became a stay-at-home mother. Everything changed for Dave.<br /> <br /> It was MASSIVE implementation. It wasn’t sequential implementation, do this then try that. He just did it all. Dave wasn’t a copywriter, he just did it. He wasn’t afraid to fail.<br /> <br /> The lesson is things can change fast. It is more important to be a master marketer than simply trying to get better at your deliverable – like being a magician, doing magic tricks.<br /> <br /> Dave became successful as an entertainer. He then became a trainer of other entertainers. Then other business owners noticed his work and he offered consultancy and a number of done-for-you solutions.<br /> <br /> Dan Kennedy and his partner Bill Glazer sold GKIC to a private equity investor. Dan recommended they hire someone who knew how to do what GKIC was all about. So, Dave joined GKIC and for four years worked for them until recently. He has left to pursue his own entrepreneurial ambitions, but still retains GKIC as a client doing coaching programmes<br /> <br /> Dave Dee’s new business makes an OUTRAGEOUS claim!<br /> I can help you sell more of your products and services in a day, than you now do all the year!<br /> That is called a USP or a unique selling proposition. Everyone needs one of those for their business. Short, powerful, a little outrageous and you’ve got to live up to it too!5 Steps to Convert Leads into Customers with Mike Stodola5 Steps to Convert Leads into Customers with Mike Stodolahttp://thenext100days.org/?p=723Sat, 17 Dec 2016 18:48:03 +010001:02:28falsefullAbout Mike Stodola<br /> Mike Stodola is Chief Marketing Officer for Elite Capital Advisers and resides in Chicago, Illinois.<br /> <br /> Mike is known as “the Jewel”. Mike told us about a story involving Mike and Dave Dee, next week’s guest. The epithet has stuck.<br /> <br /> Contact: Mike Stodola – Elite Capital Advisers - <a href="http://elitecapitaladvisers.com/">http://elitecapitaladvisers.com/</a><br /> <br /> <br /> <br /> This episode is dedicated to thought, effort and attention to managing the leads you have generated. Most business owners don’t measure much, but plenty do measure leads and sales. Mike Stodola talks about the FIVE DROP OFF points between getting the lead and closing of the sale. It makes great sense to focus on the 5 drop off points to increase your results exponentially.<br /> #1 You didn’t capture them!<br /> <br /> The lead was generated, they turned up on your landing page, they called your phone, but they didn’t take any form of action. You have no way to follow up because you didn’t capture their details. You don’t even know you had them!<br /> <br /> Mike referenced the company “Meet Edgar” <a href="https://meetedgar.com/">https://meetedgar.com/</a> who re-engineered their entire home page to capture contact information. Their home page is their best performing opt-in page. They really concentrate on maximising this step.<br /> #2 They opted-in but drop off.<br /> If they do come, they can opt-in, but don’t sign up for the webinar/ or next step. Maybe they called your restaurant for a reservation and they didn’t show up. They registered for your webinar and didn’t show up.<br /> <br /> The drop-off rate on webinars is around 80% for a live webinar. Even higher for recorded webinars. Some of us think that signing for a webinar is all you need to get the provider to send the replay link to enable you to watch it at a time of your choosing.<br /> <br /> With simple follow-up steps, you can increase the show-up rate to 40%.<br /> <br /> They went to the landing page, they gave you their information, but failed to take the next step with them. A financial planner might offer a free lunch seminar, but don’t sign for a one-on-one appointment.<br /> #3 They turn up, but don’t take next step. <br /> The key thing here is taking micro steps. Micro-commitments can be they show up, then you ask one simple question, email address for the report, next screen, we’d like to send it to your home, give us your home address, next step is buy the book at a very low fee.<br /> <br /> Counter-intuitive, because you get a drop off at steps 2 and 3, but the micro steps increase your buyer rate or acceptance with these micro-agreements.<br /> <br /> Robert Cialdini’s laws of influence. Nice summary <a href="https://www.influenceatwork.com/wp-content/uploads/2012/02/E_Brand_principles.pdf">https://www.influenceatwork.com/wp-content/uploads/2012/02/E_Brand_principles.pdf</a><br /> #4 Conversion<br /> They show up but they don’t buy whatever it you are offering. Mike refers you to Dave Dee’s advice on converting, especially webinars (or one to many selling).<br /> #5 Don’t buy the package, buy but leave, buy don’t refer you<br /> You don’t want to spend money and a great deal of work to attract new leads and customers, for them to attrite quickly, for them to leave quickly.<br /> <br /> Many customers get a customer to make a sale,<br /> smart businesses get a sale to make a customer.<br /> <br /> It’s all about customer lifetime value. If you have a good upsell process you can make back the initial cost of attracting customers.<br /> <br /> TIP: Capture customer data at the first step and every step.<br /> <br /> So, does your receptionist view their job as answering your question, rather than that plus getting your contact information? Without it you are leaving things to fate or hope.<br /> <br /> As a dentist, maybe they want opening hours,#48 Authentic Best Self with Jason Van Orden#48 Authentic Best Self with Jason Van Ordenhttp://thenext100days.org/?p=718Fri, 09 Dec 2016 12:26:49 +010046:02falsefullJason Van Orden helps influencers and thoughts leaders turn their expertise and ideas into courses, content and automated systems that amplify their income and impact. He has been doing and teaching this since 2005. Knowing his own authentic best self is central to everything he does.<br /> <br /> <br /> <br /> Jason and Jeremy Frandsen’s Internet Business Mastery course was the reason Kevin Appleby and Graham Arrowsmith got to know each other. Jason and Jeremy created a Facebook Group for course buyers and the rest is history.<br /> <br /> If you are thinking about making the most out of the new year, then this episode is for you. Listen and find out how to leverage your own authentic best self.<br /> <br /> 11 years ago, that’s 2005, Jason and Jeremy created the first internet business podcast with Internet Business Mastery which has produced over 340 episodes. <a href="http://www.stitcher.com/podcast/internet-business-mastery-business-development-and-internet/internet-business-mastery-get-paid-to-live-your-purpose">http://www.stitcher.com/podcast/internet-business-mastery-business-development-and-internet/internet-business-mastery-get-paid-to-live-your-purpose</a><br /> Why Authentic Best Self?<br /> Jason has been practising “Authentic Best Self” for some years. The phrase itself is credited to Amy Cuddy from her new book “Presence, Bringing Your Boldest Self to Your Biggest Challenges”. (Amazon UK <a href="http://amzn.to/2hmJKu4">http://amzn.to/2hmJKu4</a> and Amazon USA <a href="http://amzn.to/2gi39aJ">http://amzn.to/2gi39aJ</a><br /> <br /> Jason sees Authentic Best Self as a continual self-awareness and understanding of the factors and strengths that contribute to YOU performing at your peak. Leading to you creating maximum value in the world, and enjoying maximum fulfilment and having maximum energy all from the work that you do.<br /> <br /> Amy Cuddy advises that when you need to show up as your best self, if you PRECEDE that by referring to some information about your values and your strengths, and you remind yourself of that regularly, the science shows that you perform at a higher level with less stress. Hence your creativity is better and your output is better.<br /> <br /> Authentic Best Self is an understanding and leveraging information that you are continually discovering about yourself that leads to peak performance that leads to impact in the world.<br /> So, how does Authentic Best Self work in practice?<br /> For Jason, it is literally a DropBox folder of stuff, of assessments that he has taken, of journal entries he has made, feedback letters from people.<br /> <br /> How does Jason use this information? When he is faced with a business opportunity, this self-insight, acts as a sort of compass. As entrepreneurs, you are faced with lots of ideas and opportunities than you can pursue, with your limited resources – time, energy, money – than you can apply yourself to with any form of efficacy.<br /> <br /> Jason uses these materials to remind himself that he performs best when he allows himself to work in a particular way. He can quickly assess whether the opportunity will lead to him being over-extended or stressed. It is a FILTER and a COMPASS.<br /> <br /> One of Jason’s strengths is research. He takes in a lot of information. He looks carefully at existing systems. This is the root of his success. Alternatively, his wife is kind of the opposite.<br /> <br /> Jason builds into his business people who will avoid him taking too long. Whether that is his wife or having a business partner who is more of a quick start person.<br /> How would Jason advise listeners to create their ABOUT YOU understanding material?<br /> Ask your close friends and colleagues<br /> <br /> * Reach out to 5, 6 or 7 people who know you well enough and whose input you trust. It might be in a conversation, sending an email or writing them a letter. Ask them “What are the things that you value in me...#47 Relax! It’s Only Social Media with Luan Wise#47 Relax! It’s Only Social Media with Luan Wisehttp://thenext100days.org/?p=703Fri, 02 Dec 2016 08:00:35 +010050:47falsefullLuan Wise is an expert marketer. She is still in her thirties and has just produced her first book: “Relax! It’s Only Social Media”. The book is available from Amazon in UK <a href="http://amzn.to/2fWQJIk">http://amzn.to/2fWQJIk</a> and in the USA <a href="http://amzn.to/2gLg4WX">http://amzn.to/2gLg4WX</a>.<br /> <br /> <br /> <br /> Luan Wise has been a self-employed marketing consultant for 5 years. Mainly working in Business to Business and Services. A strong background in direct mail, post and traditional marketing. Luan has agency and client-side experience too.<br /> <br /> Her book Relax! It’s Only Social Media was published on 18th November 2016. Luan got help from a Kim Fleet (<a href="http://www.kimfleet.com/">http://www.kimfleet.com/</a>) who helps people overcome their procrastination to write their book. Kim advised the detail and what it would take to write her book. Luan started writing at the end of February and finished the text by the end of July (impressively around just 150 days!).<br /> <br /> Relax! It's Only Social Media - Luan Wise<br /> <br /> Luan argues the plan for the book and content came from years of speaking at events and conferences from the last 3 or 4 years and using the questions and answers from those events. 150 days to write but a few years to formulate the content!<br /> <br /> The writing plan included:<br /> <br /> * Luan’s past included spells as an agency planner, so that helped her talk through the plan, in terms of what it would look like, how much writing there was to do…<br /> * That manifested into a chapter per week<br /> * She set herself a deadline<br /> * Kim helped her create milestones – like when she’d completed chapters, shown people content – including rewarding yourself milestones.<br /> * Such as planning illustrations<br /> * Relax! It's Only Social Media is self-published, so she had a lot of focus on getting the right permissions from people to use their material in her book.<br /> * Once she had a plan and a deadline, she had no other option than to make it happen.<br /> <br /> Relax! It’s Only Social Media<br /> Luan Wise gets into the detail but Luan is not a social media ‘luvvie’. Social media is just another channel. Everything we do on social media is what we have always done. Linkedin is our rolodex. It is quicker and faster and greater reaching. Ultimately, Luan advises you should go back to the fundamentals:<br /> <br /> * What’s your business strategy<br /> * What’s your objectives?<br /> * Who’s your target audience<br /> * What’s your key messages<br /> * And look, social media is a great way to do it…<br /> <br /> People don’t argue Luan’s point of view; social media isn’t some bigger thing. Luan has found that people are just relieved. They are glad Luan has simplified it. Luan Wise takes social media back to basics. You don’t need to spend hours on this stuff. You just must have a plan.<br /> <br /> Kevin likes the fact that this book is British! Sometimes we are a bit more conservative. We love Americans, but it is good that we have a fresh approach. From Britain.<br /> <br /> Luan discovered that to write a book, you must read books. To find out about their perspectives, their examples. Most texts are American. Ultimately, the same information applies equally to all cultures.<br /> Mastering the Art of Listening (Chapter 5) – tips?<br /> <br /> * If you are not comfortable posting messages or tweeting, that is fine.<br /> * Use social media as an information source – find out what people are saying, about your business, what your customers are talking about, what your competitors are talking about.<br /> * It’s more important to listen than post those ‘me, me, me’ messages.<br /> <br /> In 2020, it is estimated that 50% of people over 65 will be Facebook users!<br /> <br /> * A lot of people seem not to like it that much but they stick with it.<br /> #46 Law Firm Marketing with Chris Allen#46 Law Firm Marketing with Chris Allenhttp://thenext100days.org/?p=697Fri, 25 Nov 2016 08:00:20 +010046:57falsefull<br /> Law Firm Marketing<br /> We discuss law firm marketing with Chris Allen, the Managing Partner of Blacks Solicitors LLP based on Leeds. He came to the helm at Blacks on April 1st in 2008. He was born in Bradford. He was very keen to change the branding of Blacks, because he was jealous!<br /> <br /> That’s right, Chris was jealous of a law firm at the time known as Hammond Suddards, who had a brand, enthusiastic staff, they were everywhere! They had newsletters, pens, everything!<br /> So, what was Chris Allen's approach to law firm marketing?<br /> Chris took advice from business owners. They advised get advice! He got 3 agencies in. Blacks’ target market was the business person. The lesson, was they were all brilliant, they all showed him things that took his breath away. They all went away. Two weeks later, he sat down with Assad, a partner and Chris posed a question “What do you remember?”.<br /> <br /> Assad smiled and said “I remember the yellow dot on black.”. Chris is a squash player and he got the similarity. He realised that it stuck in his mind and that is what a brand is. It needs to stick in your mind.<br /> <br /> See the branding in action:  <a href="http://www.lawblacks.com">www.lawblacks.com</a><br /> <br /> Chris was a part of a networking group Vistage, comprised on fellow business owners. He asked them their views of a lawyer’s brochure. Do you want one? Are you bothered? The feedback was “I’m not interested in you looking miserable and moody”! One person said the startlingly obvious, “all I really care is What’s In It For Me”. What do I get? That’s what the customer is thinking.<br /> <br /> That’s why the 46 second video on his website starts with the line…<br /> <br /> “My name is Chris Allen, this is what you get if you instruct Blacks Solicitors”.<br /> <br /> Chris advises that you keep your website videos short enough to get across the core message of the WIFM factor. Chris developed his brand using yellow and black. The theme helped his potential clients as very approachable.<br /> The branding sticks in the mind.<br /> He operates in a saturated market. There are lots of very good lawyers. So how do you stand apart from your competitors? Chris’s answer was through branding. Through newsletters, postcards, business cards.<br /> <br /> His business card is so thick. He finds that people apologise for the quality of their cards. But if you don’t have a great service, attention to detail, 4-hour call backs, all the branding is for nothing.<br /> <br /> It took Chris a year to change the branding. In 2008, there was a significant downturn. Turnover and profits went down. Blacks did not have a strong brand, but they were also known for something they no longer did – criminal law!<br /> <br /> Social media was a gift from the Gods to Chris. He liked Twitter. Short punchy, free. Would his brand stick in other people’s minds too?<br /> How did his brand resonate with his audience?<br /> It helped that at the time he was in his early 40s. Not late 50s. But he didn’t want to do something damaging to his brand. He picks 12 or 15 out of 180 people who actively use social media for the firm?<br /> <br /> He picks them based on people coming to him and saying “Chris, can I get involved”. He believes people will become more and more comfortable with video. He advises you invest in presentational skills because video is about to transform the internet.<br /> <br /> The legal industry has conservatism. His male employees wear suit and ties. He encourages his team to develop. The people who’ll rise to the top will be those who are approachable and have a wider profile. So, he needs people to be proud of the brand and deliver the service.<br /> <br /> His staff are magnetically attracting people to Blacks. Compared to competitors, it must help attract clients. Turnover and profits are heading in the right direction. Law firm marketing works!<br /> #45 Customer Retention and Maximising Referrals with Shaun Buck#45 Customer Retention and Maximising Referrals with Shaun Buckhttp://thenext100days.org/?p=687Fri, 18 Nov 2016 08:00:03 +010055:56falsefull<br /> Shaun Buck – Customer Retention and Maximising Referrals<br /> Shaun Buck is the founder of Newsletter Pro, based in Boise, Idaho. A 5% needle move in customer retention is equal to an 80% increase in profits. Everyone is so focused on growth via new clients. But they rarely focus on the costs of acquisition. It is one of the most expensive things we do as business owners.<br /> <br /> Shaun said to himself that if he could get customers and keep them he’d make a whole lot more money. Customer retention became his focus<br /> <br /> Shaun talks of “tax free day” the day in the calendar that you work to before you’ve paid your taxes. In the US, it’s around the 24 April. In the UK, per the Adam Smith Institute, it is a whole month later at the end of May!<br /> <br /> Shaun Applying this to customer retention for businesses. The “Day” for most businesses where new customers helps the bottom line is more like October, November or even December! This is because they get a new customer, then they lose a customer. It takes so long to grow that way. It is a drag on profits. So, a little time spent focusing on retention, not only helps you grow faster, but you’ll see bigger profits.<br /> <br /> With existing customers, they already know, like and trust you. People don’t typically give their money to people they DON’T know like and trust.<br /> <br /> Perry Belcher – an associate of Shaun’s – “today we live in the single most difficult time to get a new customer, that’s the bad news, but the good news is that it is the single best time to get a second sale.”<br /> Why do most customers leave?<br /> Rockefeller Institute study showed 67% of people leave because they feel the business doesn’t care about them. They feel the business is indifferent to them. If the business doesn’t care about you, and there is no relationship, then what is the determining factor for doing business with the company? Price. Without relationship, it is only price.<br /> <br /> Relationship and making your customers feel appreciated and valued and like they are being heard, that you are there to help them and you are on the same team, that’s what keeps customers from leaving.<br /> <br /> Shaun doesn’t expect to lose his customers. Last month, Shaun lost 1 from 400+ customers. He expects his customers to be with him for ever. He is realistic. People sell businesses, go out of business, come up on hard times, or they just decide they want to change approach. He sees his job is to minimise these things from happening – by relationship, by providing amazing service.<br /> <br /> Shaun figured all this out a long time ago. That apathy breeds attrition.<br /> <br /> In 2002/2003 he had a dry-cleaning company. One of the ways he got customers was going door to door every evening, signing them up, for his pick up and deliver dry-cleaning service. He said, that was brutal hard work. Shaun quickly realised he just didn’t want to lose any of them. He needed to do everything he could to keep them.<br /> <br /> That was Shaun’s start point in customer retention.<br /> What got Shaun into newsletters?<br /> The co-author of Shaun’s book, Dan Kennedy, was an inspiration to Shaun. Shaun started reading Dan’s books when 16/17 years old – around the late ‘90s. More recently Shaun has written about customer retention with Dan.<br /> <br /> No BS Guide to Maximum Referrals &amp; Customer Retention – Dan S. Kennedy &amp; Shaun Buck (Check it out on Amazon in UK <a href="http://amzn.to/2g4Fxs6">http://amzn.to/2eL86wJ</a> and in USA <a href="http://amzn.to/2g0kEwt">http://amzn.to/2g0kEwt</a> )<br /> <br /> Dan talked about newsletters. So, Shaun started using a newsletter to his dry-cleaning clients. But it was a pain in the butt to get out every month. Every time he sent out his newsletter, he got more referrals. Customers would give him good comments, leave him notes about it and enjoyed it!<br /> <br /> #44 Jonathan Burston – B2B Marketing & Interviewing Expert#44 Jonathan Burston – B2B Marketing & Interviewing Experthttp://thenext100days.org/?p=669Fri, 11 Nov 2016 15:20:50 +010043:24falsefullJonathan Burston Talks to us About B2B Marketing &amp; Interviewing <br /> <br /> <br /> Jonathan Burston is the Managing Director of Hartley Stone, a full-service digital B2B marketing agency that serves companies particularly in the IT and security industries. They offer strategy, marketing automation, user journeys, insight, end-to end campaigns for their clients.<br /> <br /> Jonathan is applying his career experience in consumer marketing to B2B marketing. Many of their clients are quite sizable and they do projects across the world. The challenge many of these B2B businesses face is to understand the POWER of marketing. They are often very sales-driven. The sales function has the power. Organisation where sales and marketing functions are at each other’s throats. They have friction between them.<br /> <br /> Jonathan advises that marketing should OWN the customer journey, from awareness right through to post-purchase. He advises that Sales have an important role to play, short of owning the relationship. Marketing owns, but does not threaten Sales in what they do. Marketing needs to show that they produce good quality leads into the business, through outbound and inbound activity. Activity that creates the right kind of sales leads that Sales need, which also supports the right kind of journey for the customer. This is how Hartley Stone differentiate themselves – through a full-service offer producing results for B2B marketers in this way.<br /> <br /> In the B2B Jonathan has found it unusual for companies to be good at marketing. They tend to be very bland, very dull. His approach is to bring the consumer marketing approach to business marketing.<br /> Why is B2B marketing bland?<br /> There is a lot of marketing in-house. They have a narrow view. There is a consensus about how the business should be seen. Yet, there is so much more that can be achieved by standing out against the competition. In the consumer marketing, agencies tend to have a broad industry appreciation and apply their skills in different markets. With B2B, Jonathan feels that marketing is very insular, which restricts people in how they think.<br /> How would Jonathan advise B2B marketers to change?<br /> (1) Know Your Customer –<br /> most do not. Don’t treat them as one homogeneous whole. Build out segmentation. That’s through education. What is worrying your contacts?<br /> <br /> Hartley Stone produce a 35-point website diagnostic check, where they analyse 10 or 12 organisations in the space around their client.<br /> <br /> YOU can get a hold of a report which highlights the diagnostic check as a download:<br /> <br /> <a href="http://www.thenext100days.org/44download">www.thenext100days.org/44download</a><br /> <br /> What is so noticeable that the key factors that they are let down on is that they lead with what they are/who they are, NOT what they can do for their clients or what the problems that they can solve.<br /> <br /> Sales is all about addressing the issues that the customer has got. Not look at me, aren’t I fantastic?<br /> <br /> ACTION: Is your content addressing the known pains, the issues, the challenges of their customers or target markets.<br /> <br /> B2B marketers are often trying to be too many things to too many people, therefore they don’t address anything.<br /> (2) The Amount of Time that B2B Marketers DO NOT Spend Planning<br /> They might have lots of plans, but their plans do not translate them into something that is ACTIONABLE. And will deliver the overall objectives of the organisation, there is a mad rush. They do lots of planning, and when it translates into actions, you are looking at delivering within days as opposed to giving yourself TIME to think through what is the best kind of campaign or customer journey that will address that challenge.<br /> <br /> Many firms end up doing the same thing again, because that was quick and easy.#43 Reviewing Our Progress#43 Reviewing Our Progresshttp://thenext100days.org/?p=631Sat, 05 Nov 2016 17:42:53 +010046:43falsefull<br /> <br /> This podcast looks back at the last 42 episodes. Kevin and Graham met at the North Lakes Hotel, Penrith, Cumbria, England. It was half way between where we live. The purpose of our meeting was reviewing our progress. In short, to discuss the podcast that belongs as much to you the listener as it does to us. We wanted to understand whether there is an opportunity to offer added value.<br /> <br /> We’ve been asked how we will monetise the podcast. That must be about creating new unique value over and above what the podcast offers. Kevin and I want to avoid the sponsorship route or driving too much through affiliate links.<br /> <br /> We have an idea about how we can take the podcast a stage further. So we would like to announce an idea we would like to implement in the next 100 days. We need your help and advice.<br /> <br /> The idea is a “Flash Group Mastermind”. This is where we invite people to join us in an interactive webinar. We want your help. There is no charge to join. We only want you to contribute, to share your ideas and advice with others. Everyone can gain from the mastermind. Everyone is on the hot seat, so we listen and discuss possible ideas for making progress on an issue you face.<br /> <br /> We are planning to hold the first Flash Group Mastermind in around 100 days. If you would like to join us for the Pilot in January. We’ll structure the event so you get real value, so we can address whatever problem or challenge is.<br /> <br /> If you are interested, then direct message Kevin or Graham on the Facebook Group (The Next 100 Days Podcast). If you would prefer not to join the Facebook group, but would love to join us for the pilot Flash Group Mastermind, then email either Kevin on <a href="mailto:kevin.appleby@applebyconsulting.co.uk">kevin.appleby@applebyconsulting.co.uk</a> or Graham on <a href="mailto:graham@finelyfettled.co.uk">graham@finelyfettled.co.uk</a><br /> <br /> We are trying to take a step forward with the show, to help individuals with specific issues that their businesses face. We’ll run the pilot at a time that is ideal for including people from the US, Canada, South Africa and the UK. So, please let us know as early as you can. If it appeals to you, act now, we are going to have to restrict the first pilot to between 6 and 8 people. So please do let Kevin or Graham know you are interested right now.  Thank you.<br /> <br />#42 Marketing Funnels with Oliver Billson#42 Marketing Funnels with Oliver Billsonhttp://thenext100days.org/?p=624Fri, 28 Oct 2016 12:23:40 +010052:50falsefullIn this episode Oliver Billson talks to Graham and Kevin about his FSMC framework for creating hugely effective marketing funnels<br /> <br /> <br /> Oliver Billson – Marketing Funnels<br /> Oli Billson runs a results marketing agency in Stafford, England called Oliver Billson.<br /> <br /> For Oli, marketing funnels are all about creating a journey for your customers. His agency goes a further step and creates dynamic lead to customer experiences. This means they can talk to people at a human level, to pivot and change the conversation, depending upon the information they provide, what their problems are and why they were coming to you in the first place.<br /> <br /> By doing this, Oli creates contingencies in the marketing funnel to follow up with people effectively and create conversations that are meaningful for them.<br /> Oli’s formula for marketing funnels is F.S.M.C.<br /> F is for Finish.<br /> Begin with the end in mind. What is the overall objective of the campaign? Distinguish the finish point. Don’t allow your campaign to become a large elaborate monster. Oli breaks campaigns into smaller chunks. He thinks about what is the end-point of this campaign that he is trying to get people to. This might be:<br /> <br /> * Scheduling a call.<br /> * Buying a lower end “tripwire” product.<br /> * The customer calling you.<br /> * Attending or registering for a webinar.<br /> <br /> Have the end in mind. The end-point is not necessarily someone engaging in a purchase. However, Oli recommends to create dynamic lead to customer experiences you need to chunk down effectively. The finish point is the start point for the next campaign.<br /> <br /> Oli mentioned a client he is working with, their initial campaign is to have a lead development call, with the goal of scheduling a call for a sales representative. Everything before that is the mechanics of the campaign, first attempt at contacting, the second attempt at contacting, the qualification element. The second campaign, is the consult scheduled to close campaign. The finish point of that campaign, that they have an intention of interest that leads them to their first purchase. Oli is breaking down the sales process into separate campaigns, and placing focus on each campaign.<br /> <br /> This allows you to spend more money on the people who make it through to the second campaign as qualified leads. Perhaps by:<br /> <br /> * Sending a “Shock and Awe” box in the post to warm them up before that scheduled call.<br /> <br /> S is for Start point.<br /> How do people actually enter the campaign? You could be sending people to an opt-in form on your website. Maybe paid traffic, Facebook, YouTube, or a direct mail piece to drive website visits. Using a house list you might invite them by email. There needs to be a logical start point where they begin.<br /> <br /> By breaking down these start campaigns, it helps you to track, measure and monitor more easily by thinking of these as smaller bite-sized campaigns that have different start points.<br /> <br /> If the campaign above is “Contact request to qualification”, then the campaign before that is “How do we get people to the Contact point” – so the start point is to send a series of postcards, to drive them online, to put in their contact information to drive lead development.<br /> M is for Milestones.<br /> Defining what goals that need to be satisfied along the journey from start to finish. There will be parts of the journey that you need to be clear about. If the first milestone is to click to download a video, then did they consume 20% of the video or 75% of the video. This allows you to move people through the funnel either progressively or non-progressively based on their behaviour. That’s where “dynamic lead to customer experience” comes from.<br /> <br /> In the Milestones stage, they have to go through these milestones, the sequence they go through in order to get to whe...#41 The 3 P’s of Communication with Sandra Folk#41 The 3 P’s of Communication with Sandra Folkhttp://thenext100days.org/?p=610Fri, 21 Oct 2016 07:00:20 +010042:45falsefullSandra Folk runs The Language Lab. She helps clients to communicate. In this podcast, Sandra provides the 3 P’s of Communication.<br /> <br /> <br /> <br /> Before you start to write Sandra advises to think about 3 important things in your communication.<br /> <br /> * The outcome – your destination. Where do you want to end up at? Think about how to get there by focusing on your goal or objective.<br /> * Your audience – if you don’t know who you want to reach, then you’re not going to make it.<br /> * Your words.<br /> <br /> It’s a message to market match.<br /> <br /> Sandra advises you focus on a problem to solve. Think meta-cognition. Think about thinking. Think before you speak.<br /> <br /> She helps clients step-back. Think about what it is they need to do. Then, she figures out how to help clients. Then she helps people by focusing on the 3 P’s of communication. Before then, go through those 3 steps just outlined.<br /> This is how you write your communication.<br /> Be Powerful<br /> You must use action oriented verbs. Don’t say “I’ll look at that tomorrow”, say “I’ll review that for you”. Or “I’ll take that into consideration” say “I’ll consider that”. Use VERBS not nouns.<br /> <br /> Use the active voice. What YOU are going to do. “I’ll get it done by Monday” Avoid the passive voice, its non-committal. Use a thesaurus.<br /> <br /> Always start with the doer of the action at the beginning of the sentence. Not develop a plan. Say, let’s plan that.<br /> <br /> Sandra mentioned Josh Bernoff – Writing Without Bullshit (Boost Your Career by Saying What You Mean). <a href="http://withoutbullshit.com/book">http://withoutbullshit.com/book</a><br /> <br /> Bernoff explains that people write so much, that whoever receives it, they don’t even want to look at it.<br /> <br /> 60% of people read only 50% of an email message. So, if it’s too long, you are finished.<br /> <br /> Start your communication with the most important point first. Then persuade. Present the evidence.<br /> Be Persuasive<br /> If you want to be persuasive you must use words that appeal to your audience. It’s all about the words you choose.<br /> <br /> Think about grabbing a person’s attention in short point-first subject lines on emails.<br /> <br /> If you were doing a PowerPoint presentation. Use images. Cut the word count. Max 4 points on a slide.<br /> <br /> Tell stories in presentations. Personalise the point.<br /> <br /> Know you audience!<br /> Be Precise<br /> Don’t be verbose! Shorten your sentences. Forget about and or semi-colons.<br /> <br /> Action oriented verbs. Choose the right word. Action-oriented and use the active voice. Use simple tenses. “I reviewed it yesterday, here’s what I found.” Use bullet points.<br /> <br /> Max on an email is 3 short paragraphs.<br /> <br /> So, be powerful, be persuasive and be precise.<br /> How should we implement?<br /> <br /> * Download Sandra’s PowerPoint Presentation from <a href="http://www.thenext100days.org/41download/">http://www.thenext100days.org/41download/</a>.<br /> * It has some great writing tips.<br /> * Remind yourself.<br /> * Don’t do ALL of the 3 P’s immediately. Get good at PRECISE. #1 Get rid of ands &amp; semi-colons. #2 Use the active voice. #3 Forget the nouns and use active verbs.<br /> <br /> If you want to contact Sandra directly with a question, her email address is <a href="mailto:sandrafolk@thelanguagelab.ca">sandrafolk@thelanguagelab.ca</a><br /> <br /> You can also sign up for 3 weekly business tips from Sandra on her website home-page.<br /> <br /> <a href="http://www.thelanguagelab.ca/">http://www.thelanguagelab.ca/</a><br /> <br />#40 Direct Response Social Media with Kim Walsh-Phillips#40 Direct Response Social Media with Kim Walsh-Phillipshttp://thenext100days.org/?p=602Fri, 14 Oct 2016 08:52:56 +010055:19falsefullKim Walsh-Phillips - Direct Response Social Media<br /> <br /> <br /> Kim has helped her clients bring in more than ONE BILLION DOLLARS by increasing revenue through direct response social media marketing. Kim is CEO of Elite Digital Group.<br /> <br /> Her business focuses on producing campaigns that layers marketing channels, not solely focusing on digital. For Kim its results that count. It’s all about return on investment.<br /> <br /> And she has a simple formula that she uses to get results…<br /> <br /> Direct response + social media + full customer life cycle = results<br /> <br /> She co-authored “No B.S. Guide to Direct Response Social Media Marketing” with Dan Kennedy. Kim also delivers the very popular daily podcast “Facebook Sales Strategies”. (The book is available on Amazon in UK <a href="http://amzn.to/2envalA">http://amzn.to/2envalA </a>or in the USA <a href="http://amzn.to/2dAXHyQ">http://amzn.to/2dAXHyQ</a>)<br /> <br /> Dan Kennedy called Kim a “sane and rational voice in a cacophony of charlatans”.<br /> <br /> Kim is married with 2 daughters and lives just outside New York City.<br /> The Moment That Changed Kim's Life<br /> Up until the moment when Kim’s daughter was born, her business was living by hustling. To raise enough money for the cheques she had already sent out. Kim was dependent on whatever came in the mail that day in order to make payroll. It was living under constant stress. Constantly thinking was that going to be the week when everything falls apart.<br /> <br /> When her daughter was born, she couldn’t go out and hustle. She needed to care for her daughter at home. Just then, her bank wrote to say they wouldn’t cover her payroll anymore. They weren’t going to allow Kim’s overdraft to be her funding source. Unfortunately, that’s all Kim had.<br /> <br /> She knew she needed something better, and Kim is a woman of faith. At that time a friend gave her a book. It was Dan Kennedy’s No BS Direct Marketing for Non-Direct Marketing Businesses.<br /> <br /> Here’s a link if you are in the UK <a href="http://amzn.to/2e6nfok">http://amzn.to/2e6nfok</a> or in the USA <a href="http://amzn.to/2e1TZ2H">http://amzn.to/2e1TZ2H</a><br /> So, what changed? What is direct Response Social Media all about?<br /> She discovered, she didn’t have to be the one to physically go out and hustle. She could use marketing as her hustle. She could use marketing to go out and get her new sales. She could use marketing to go into a new market. Or to position herself as the authority to get paid more.<br /> <br /> She could use marketing so that when people sat with her for a sales conversation, they already knew what she could do for them, and how much she was going to charge. If new clients understood both those things, she would not have to convince, beg, plead or chase them to get them to work with her.<br /> <br /> That book changed Kim’s life.<br /> <br /> From that point forward, she was able to monetise hers and her team’s time to a profit level she had never experienced before.<br /> <br /> Kim was handed that book by an accountability partner for about 15 years now. They meet fortnightly and go over their respective 14, 30, 60, 90 day goals. It keeps those things that are important moving forward. Not just urgent. When we don’t have accountability we tend to focus on just urgent.<br /> <br /> The funny thing about the author of the Direct Marketing book, Dan Kennedy, hated social media. Hated it! Kim’s drive saw her apply Dan’s strategies to social media. The first message she got was on LinkedIn – they’d never met, but he’d seen her posts and blogs and wanted to talk to her about doing a marketing strategy. That was her first client she hadn’t first met at an event, networked, where she’d pitched. He came to Kim, willing to pay top dollar.<br /> <br /> Her mantra became: Do things based on results and scale them accordingly<br /> <br /> #39 Create a Webinar in the Next 100 Days#39 Create a Webinar in the Next 100 Days capturing a name and email address along with a registration for a webinar at a particular time > sending a series of reminder emails to trail the main event > in the webinar, you get to present live to camera, or play pre-recorded video or screen-shot mode (like PowerPoint) > webinar provides a chat box for feedback > and when the ‘teaching’ part of the webinar moves into the ‘sales’ part of the webinar, you can display buttons for people to click that will transit to a sales page > plus the webinar can be recorded to enable you to do things with the recording. Advert – the use of headlines to grab people’s attention. Appeal to an audience. The more your advert resonates with people with the specific issues your webinar addresses the more chance you have to make a sale. The webinar can be sold on limited access. You might not get in. So act now and secure your seat. Attend at a time which is good for you. You don’t have to be in front of the screen either. Talk to slides. Kevin bought a white board to do his first Periscope presentation. But there is more to doing a few slides. You have to be prepared. There are a number of moving parts. The Apple alternative is Keynote. How long should the webinar be? An hour to 90 minutes. So about a PowerPoint of 30 slides. You can of course keep attention by adding images and one point per slide. Don’t put your speaking notes as points on your slides. The landing page is designed to capture your email and name and how to join the webinar. The reminder emails are important to get you to attend. So many people fall off. Kevin cloned Amy Porterfield’s emails to attend her webinar course. Shamelessly copy! You will get early drop offs as some people realise the content is not right for them. What about webinar software? The software: There are two options that lead the market: WEBINAR JAM and EASY WEBINAR. Both tools have good reviews and cover  everything. Kevin has used WEBINAR JAM. The landing page. Typically, you might do several webinars in a day. Recognising an international audience. The landing page will help you choose the time of webinar you want. The emails you send to remind people has to be co-ordinated with the webinar they chose to attend. Doing this with AWeber or Mailchimp is really difficult. TIP: Do a practice run. TIP: You can create an automated presentation and live answer chat box questions. This allows you to ‘perfect’ your presentation. You can manage the webinar rather than focus on doing the webinar. TIP: Can you get a colleague to join you to handle the chat box. For a webinar to be worthwhile, run it for at least 20 minutes. Communicate relevant content to the audience that you want. The better your message to market match is, the greater the sale chance? You can do all this without Webinar Jam, but you have to manage a lot of moving parts. So here’s the LINK! https://www.webinarjam.com Maybe authenticity comes from a mix and live elements. Feedback in the chat box allows you to re-present parts of what you are saying again. WebinarJam allows more than one presenter too. Now that means Kevin will probably rope me into a future webinar!! Ultimately, you probably want a one-to-one conversation. This is a good way to close more sales. The Numbers behind a webinar Kevin answers a few questions: ]]> capturing a name and email address along with a registration for a webinar at a particular time > sending a series of reminder emails to trail the main event > in the webinar, you get to present live to camera, or play pre-recorded video or screen-shot mode (like PowerPoint) > webinar provides a chat box for feedback > and when the ‘teaching’ part of the webinar moves into the ‘sales’ part of the webinar, you can display buttons for people to click that will transit to a sales page > plus the webinar can be recorded to enable you to do things with the recording. Advert – the use of headlines to grab people’s attention. Appeal to an audience. The more your advert resonates with people with the specific issues your webinar addresses the more chance you have to make a sale. The webinar can be sold on limited access. You might not get in. So act now and secure your seat. Attend at a time which is good for you. You don’t have to be in front of the screen either. Talk to slides. Kevin bought a white board to do his first Periscope presentation. But there is more to doing a few slides. You have to be prepared. There are a number of moving parts. The Apple alternative is Keynote. How long should the webinar be? An hour to 90 minutes. So about a PowerPoint of 30 slides. You can of course keep attention by adding images and one point per slide. Don’t put your speaking notes as points on your slides. The landing page is designed to capture your email and name and how to join the webinar. The reminder emails are important to get you to attend. So many people fall off. Kevin cloned Amy Porterfield’s emails to attend her webinar course. Shamelessly copy! You will get early drop offs as some people realise the content is not right for them. What about webinar software? The software: There are two options that lead the market: WEBINAR JAM and EASY WEBINAR. Both tools have good reviews and cover  everything. Kevin has used WEBINAR JAM. The landing page. Typically, you might do several webinars in a day. Recognising an international audience. The landing page will help you choose the time of webinar you want. The emails you send to remind people has to be co-ordinated with the webinar they chose to attend. Doing this with AWeber or Mailchimp is really difficult. TIP: Do a practice run. TIP: You can create an automated presentation and live answer chat box questions. This allows you to ‘perfect’ your presentation. You can manage the webinar rather than focus on doing the webinar. TIP: Can you get a colleague to join you to handle the chat box. For a webinar to be worthwhile, run it for at least 20 minutes. Communicate relevant content to the audience that you want. The better your message to market match is, the greater the sale chance? You can do all this without Webinar Jam, but you have to manage a lot of moving parts. So here’s the LINK! https://www.webinarjam.com Maybe authenticity comes from a mix and live elements. Feedback in the chat box allows you to re-present parts of what you are saying again. WebinarJam allows more than one presenter too. Now that means Kevin will probably rope me into a future webinar!! Ultimately, you probably want a one-to-one conversation. This is a good way to close more sales. The Numbers behind a webinar Kevin answers a few questions: ]]>http://thenext100days.org/?p=582Sat, 08 Oct 2016 16:27:45 +010058:15falsefull<br /> All About Webinars<br /> If you haven’t run a webinar yet, then this podcast is for you. Have you seen the emergence of video on the web? You have? Well, it’s time to get involved. Video is becoming a dominant medium. Twitter introduced Periscope. Facebook has Facebook Live. There’s YouTube too. Video is important to you if you are doing business online. It is looking like Facebook Live will present options for you in the same way as Webinars do.<br /> Some things make webinars different.<br /> When you put a webinar together the end-to-end process is an entire sales funnel.<br /> <br /> An advert that directs people to a sign up page &gt; capturing a name and email address along with a registration for a webinar at a particular time &gt; sending a series of reminder emails to trail the main event &gt; in the webinar, you get to present live to camera, or play pre-recorded video or screen-shot mode (like PowerPoint) &gt; webinar provides a chat box for feedback &gt; and when the ‘teaching’ part of the webinar moves into the ‘sales’ part of the webinar, you can display buttons for people to click that will transit to a sales page &gt; plus the webinar can be recorded to enable you to do things with the recording.<br /> <br /> Advert – the use of headlines to grab people’s attention. Appeal to an audience. The more your advert resonates with people with the specific issues your webinar addresses the more chance you have to make a sale.<br /> <br /> The webinar can be sold on limited access. You might not get in. So act now and secure your seat. Attend at a time which is good for you.<br /> <br /> You don’t have to be in front of the screen either. Talk to slides.<br /> <br /> Kevin bought a white board to do his first Periscope presentation. But there is more to doing a few slides. You have to be prepared. There are a number of moving parts. The Apple alternative is Keynote.<br /> <br /> How long should the webinar be? An hour to 90 minutes. So about a PowerPoint of 30 slides. You can of course keep attention by adding images and one point per slide. Don’t put your speaking notes as points on your slides.<br /> <br /> The landing page is designed to capture your email and name and how to join the webinar.<br /> <br /> The reminder emails are important to get you to attend. So many people fall off. Kevin cloned Amy Porterfield’s emails to attend her webinar course. Shamelessly copy!<br /> <br /> You will get early drop offs as some people realise the content is not right for them.<br /> What about webinar software?<br /> The software: There are two options that lead the market: WEBINAR JAM and EASY WEBINAR. Both tools have good reviews and cover  everything. Kevin has used WEBINAR JAM.<br /> <br /> The landing page. Typically, you might do several webinars in a day. Recognising an international audience. The landing page will help you choose the time of webinar you want. The emails you send to remind people has to be co-ordinated with the webinar they chose to attend. Doing this with AWeber or Mailchimp is really difficult.<br /> <br /> TIP: Do a practice run.<br /> TIP: You can create an automated presentation and live answer chat box questions. This allows you to ‘perfect’ your presentation. You can manage the webinar rather than focus on doing the webinar.<br /> TIP: Can you get a colleague to join you to handle the chat box.<br /> <br /> For a webinar to be worthwhile, run it for at least 20 minutes. Communicate relevant content to the audience that you want. The better your message to market match is, the greater the sale chance?<br /> <br /> You can do all this without Webinar Jam, but you have to manage a lot of moving parts. So here’s the LINK!<br /> <br /> <a href="http://bit.ly/2ddXM0O">https://www.webinarjam.com</a><br /> <br /> Maybe authenticity comes from a mix and live elements. Feedback in the chat box allows you to re-present parts of what you are saying again.#38 Business Tools We Use In Our Businesses#38 Business Tools We Use In Our Businesseshttp://thenext100days.org/?p=569Sat, 01 Oct 2016 09:22:41 +010056:39falsefullGraham and Kevin discuss the business tools they use on a day to day basis to produce the podcast, build websites and maximise returns from social media.<br /> <br /> <br /> <br /> We mentioned lots of business tools in the episode, so here are links to each of them.<br /> Business tools we use for creating images<br /> Canva - Online simple graphic design <a href="http://www.canva.com">www.canva.com</a><br /> <br /> Gimp - Open Source image manipulation software for Mac, Windows &amp; Linux <a href="https://www.gimp.org/">https://www.gimp.org/</a> (very powerful, but the user interface isn't as intuitive as photoshop)<br /> <br /> Affinity photo is the mac app Kevin uses to do more complex photo manipulation, its downloadable from the Mac app store at £39.95, and has loads of features that are aimed at professional photographers but at a way lower price than photoshop.<br /> <br /> We mentioned Jessica Rae's extensive guide to getting free or very low cost images, a brilliant resource: <a href="http://bit.ly/2diKbBP">http://bit.ly/2diKbBP</a><br /> Business tools we use for creating websites<br /> We use Wordpress as our platform for building websites, its open source and free. Our sites are hosted on 1&amp;1 internet, (<a href="http://bit.ly/2cGrd58">http://bit.ly/2cGrd58</a>) and they include a very straightforward wizard to set up a wordpress site without downloading anything<br /> <br /> We use Divi from Elegant Themes (<a href="http://bit.ly/1px3fjD">http://bit.ly/1px3fjD</a>) as our standard wordpress theme, its hugely flexible and adaptable to give you whatever look and feel you want. Elegant Themes also supply other themes that deploy the Divi builder, and the builder is available as a plugin too, though we've never tried using the builder with a 3rd party theme.<br /> <br /> One of Kevin's favourite wordpress plugins is Quiz and Survey Master by Frank Corso, No need for a link, its in the wordpress plugin repository. The Business Health Check is built using this.<br /> Business tools we use for social media<br /> Kevin uses Crowdfire, (<a href="https://www.crowdfireapp.com">https://www.crowdfireapp.com</a>) it is excellent to manage followers for both twitter &amp; instagram. He uses the iPad version which is downloadable from the app store<br /> <br /> Graham uses Buffer for scheduling tweets <a href="https://buffer.com">https://buffer.com</a> - It will also schedule posts to Facebook and Linked In<br /> <br /> Kevin moved on from Buffer to Meet Edgar. (<a href="http://www.meetedgar.com">www.meetedgar.com</a>) Worth checking out, but now very expensive after a recent subscription hike. A lower cost alternative to Meet Edgar might be Recurpost (<a href="http://bit.ly/2dmGuur">http://bit.ly/2dmGuur</a>) but this is still in beta version (Kevin has been involved in the beta test).<br /> <br /> When we post links in twitter, we usually use Bitly, (<a href="https://app.bitly.com">https://app.bitly.com</a>) the link shortening service. this simply reduces the number of characters in the link and is especially useful when you only have 140 characters in the entire tweet.<br /> <br /> For automation, check out IFTTT or Zapier.<br /> Business tools for Email<br /> We both use Aweber (<a href="http://bit.ly/2dww5zR">http://bit.ly/2dww5zR</a>) for auto responder email, any downloads we offer on the show are delivered via Aweber. Mail chimp is also a good alternative, there's little to choose between the packages.<br /> Business tools for webinars<br /> Kevin has been using Webinarjam (<a href="http://bit.ly/2ddXM0O">http://bit.ly/2ddXM0O</a>) and so far is very impressed with this. The main issue with a webinar is the sheer number of moving parts, and though not cheap, this tool gives a great single place to keep control of everything from managing sign ups to accessing the webinar replay. We are going to do a full show about webinars in the near future,#37 The Last 100 Days of 2016#37 The Last 100 Days of 2016http://thenext100days.org/?p=555Fri, 23 Sep 2016 13:35:43 +010047:43falsefullThe Last 100 Days of 2016<br /> <br /> <br /> We are entering the last 100 days of 2016. There are just 100 days until 2017. It’s the 23rd September 2016. This episode focuses on the steps you can take to get your business ready so you can take action to make the most of the next 100 days.<br /> <br /> Kevin makes the point that if you have set goals for this calendar year then focus your attention on getting them done by the end of the year.<br /> But, how do you make the most of the last 100 days of 2016?<br /> Using the PLAN DO REVIEW format, we suggest you break down 5 days of planning, 90 days of action and 5 days of review. As 100 day periods join up, the review really comes up in front of the 5-day planning. We’ve just finished stuff, so you’ll have an opportunity to review your successes and things that still need improvement.<br /> <br /> We have added a series of resources for you in a free download at: <a href="http://www.thenext100days.org/37download">www.thenext100days.org/37download</a><br /> The resources we use include:<br /> The Thinking Hats Process – a structured process to examine what you have achieved. Give yourself a chance to examine BOTH positive and negative review. Be careful not to over-emphasise the more recent evidence.<br /> <br /> One thought is to use suppliers and customers and friends to get feedback about your work. Their feedback can make you money! So go get it.<br /> <br /> But remember to take stock of where you are in your business:<br /> <br /> The Business Health Check – which bit of your business needs attention most across 8 areas of your business. This health check will give you a clue. It is a bit like a credit reference credit score. It’s quite sophisticated so do take advantage because it is FREE! <a href="http://wp.me/P4HpUG-2a1">You can take the Health Check by following this link.</a><br /> <br /> SWOT and PESTLE – evidence from Thinking Hats and the Business Health Check can feed into your SWOT and PESTLE. These steps will help you figures out what you should be doing in the next 90 days.<br /> Maybe you want to know more about YOU.<br /> Try Strengthsfinder. It assesses your strengths and weaknesses. It highlights your dominant characteristic. The questions you answer are timed so your answers are sort of naturally based on instinct. Graham’s top strength is Activator. Kevin’s is Relator, which is a useful strength for a coach.<br /> <br /> Other ways to identify things about yourself:<br /> <br /> 16 Personalities – do a free Myers Briggs survey. <a href="https://www.16personalities.com/free-personality-test">https://www.16personalities.com/free-personality-test</a><br /> <br /> How to Fascinate - <a href="http://bit.ly/1OJj01a">http://bit.ly/1OJj01a</a><br /> <br /> I promised to publish my results in these shownotes. My primary advantage is Innovation and secondary is Passion. Here’s the adjectives that HOW TO FASCINATE says describes me: I’m the Rockstar! I’m bold, artistic, unorthodox, revolutionary and sensational. Kevin has a mix of Mystique and Power!<br /> <br /> Kolbe A – this time it costs money. It measures your conative faculty - the actions you take that result from your natural instincts. Costs $49.95 <a href="http://bit.ly/1OJjc0l">http://bit.ly/1OJjc0l</a><br /> <br /> The Balance Wheel – another technique – See Kevin’s blog on the topic <a href="http://www.kevinappleby.com/getting-life-balance-right-balance-wheel-787/">http://www.kevinappleby.com/getting-life-balance-right-balance-wheel-787/</a><br /> <br /> Now go and use the "Magic 10 Days" to make the most of the last 100 days of 2016<br /> <br /> <br /> <br /> &nbsp;<br /> <br /> &nbsp;<br /> <br /> &nbsp;<br /> <br /> &nbsp;<br /> <br /> &nbsp;<br /> <br /> &nbsp;<br /> <br /> &nbsp;<br /> <br /> &nbsp;<br /> <br /> &nbsp;<br /> <br /> &nbsp;<br /> <br /> &nbsp;<br /> <br /> &nbsp;<br /> <br /> &nbsp;<br /> <br /> &nbsp;<br /> #36 B2B Marketing and Analytics with Iain Lovatt#36 B2B Marketing and Analytics with Iain Lovatthttp://thenext100days.org/?p=544Fri, 16 Sep 2016 16:08:49 +010001:04:57falsefullIain Lovatt helps businesses to understand their data.<br /> <br /> <br /> His business provides marketing analytics, campaign management and customer insight to more than 400 clients across the world. Iain is an expert in B2B marketing and analytics. After 30 years at the helm of his business, he is also giving back to students at the University of the West of England as a Visiting Professor.<br /> <br /> Iain started in business with a direct mail business called Business to Business Direct, his first venture into B2B marketing, generating sales leads for BRS Truck Rental. How did he attract prospects for BRS? Iain recalled using a technique of sending survey mailers, that Dunn &amp; Bradstreet used. He used to generate surveys about seasonality. Truck rental is really busy around Christmas. So in September he would plan and write to ask people what trucks they might need during the October/November rush period. By the second week in December, truck rental falls off a cliff. So message timing was crucial. The call to action was to get forward bookings of trucks.<br /> <br /> The surveys would generate a 7 to 8% response rate. Of which 20-30% would be good leads for BRS salespeople to start having good conversations with people.<br /> <br /> Lead generation is not new.<br /> <br /> Iain comments relationships with people. In today’s age you try and get from:<br /> <br /> “I’ve met you, why aren’t we married?” as opposed to going through the whole courtship process. In sales we are still trying to push people to the far end, too soon. Believing their web homework is sufficient to get them there. But people still need persuading, nurturing, looking after.<br /> <br /> Kevin mentioned a bestselling book by Ryan Levesque “Ask” getaskbook.com<br /> <br /> Iain also mentioned another survey project for tool maker Hilti, where he wrote from the Finance Director to accounts that had not transacted in the last year, and asked them what their plans where for the next 12 months, because if they didn’t say that they needed their account kept open, they would close it and they’d have to go through the process of formally applying for a credit account again. 30% response rate. Their lapsed clients got in touch to say they had lots of jobs on and they’d need lots of stuff.<br /> <br /> Focus – salesman tend to speak to people that are easy to talk to – cup of tea calls. Iain’s FD survey mailer was all about focusing the attention on people who DID have something to talk about. They had a need.<br /> <br /> Surveys – we assume we know more about people than we really do AND they assume they know more about us than they really do. So a survey, a questioning technique “Ask” is a great way of starting a conversation. Because I am asking about you.<br /> <br /> Iain noted in his early days in business that there was a lot of waste. Things that were going on that really didn’t matter. That weren’t going to pay-back in the short to medium term. So Iain started to get involved in SEGMENTATION.<br /> <br /> Iain analysed where tenders were being successful. Iain would help focus businesses to concentrate on sectors that were more likely to deliver higher returns with higher likelihood of successful tendering.<br /> <br /> His early business approach was he would do anything for anybody as long as they would pay. To earn money as a direct marketer. The focus was always on how does he earn money. He took that same approach to clients. As a new business the only thing that matters is earning money.<br /> <br /> This focus on segmentation was quite revolutionary. People kicked back. They thought everyone was their audience. Not true then. Not true now. Iain used the following analogy:<br /> <br /> “There are people who read The Sun who can afford to buy a Rolls Royce. But Rolls Royce wont advertise in The Sun, because the majority of people who read it are never going to buy a Rolls Royce.#35 6 Steps To A More Confident You with Tracey Tait#35 6 Steps To A More Confident You with Tracey Taithttp://thenext100days.org/?p=535Fri, 09 Sep 2016 11:07:16 +010052:23falsefullHow to overcome those nagging doubts in your head. Tracey Tait from TranscendYou joined us on The Next 100 Days Podcast and provided a simple 6 step process to overcoming the ‘internal chatterbox’s’ telling you what you can’t do. The full process is available to download as an ebook <a href="http://thenext100days.org/35download">"6 Steps To A More Confident You"</a><br /> <br /> <br /> <br /> Her formula is how to get that little blighter out of your head! Let’s quieten that inner voice.<br /> <br /> But first:<br /> <br /> * It’s normal to feel worry, doubt and fear<br /> * The first step to no longer being our own worst enemy is to have goals.<br /> * Change the story you’re telling yourself that’s currently holding you back when you quieten your chatterbox, your inner voice, your self-talk and tune into your Wise Voice<br /> <br /> Here’s a short summary of the 6 steps to a more confident you.<br /> Step 1:   Set a goal for that thing where you’d like to be more confident.<br /> Without a goal you’ll bob about like a wee boat on the sea going nowhere, pottering on and not taking that step to grow your confidence<br /> Step 2:   Identify what you are actually afraid of.<br /> Fill in this sentence I fear being __________. Where do those fears come from?<br /> Step 3: Change your story.<br /> Talk to yourself differently. Remember fear is terrified of your taking action!<br /> Step 4: Learn to listen to your wise voice.<br /> Your wise voice is the one we tend to ignore because out chatterbox is screaming so loudly. It’s the voice we all have. If you struggle to tap into your wise voice to begin with it can be a role model someone you admire, respect either in business or in your personal life<br /> Step 5: Take action to scare the living daylights out of your fear!<br /> Figure out who are the people around you that are “Drains” and who are “Radiators”.<br /> Step 6: Repeat again and again.<br /> &nbsp;<br /> To contact Tracey:<br /> Website <a href="http://www.transcendyou.com/">www.transcendyou.com</a><br /> <br /> Facebook  <a href="https://www.facebook.com/TranscendYou/">https://www.facebook.com/TranscendYou/</a><br /> <br /> Twitter @transcendyou<br /> <br /> Link to Confidence+ Course<br /> <br /> <a href="http://www.transcendyou.co.uk/confidence-plus/">http://www.transcendyou.co.uk/confidence-plus/</a><br /> <br /> Email is <a href="mailto:Tracey@transcendyou.co.uk">Tracey@transcendyou.co.uk</a><br /> <br />#34 SWOT and PESTLE to Kick Start your Strategy#34 SWOT and PESTLE to Kick Start your Strategyhttp://thenext100days.org/?p=518Sat, 03 Sep 2016 14:11:16 +010046:56falsefullGraham and kevin discuss SWOT and PESTLE analyses.<br /> <br /> <br /> SWOT and PESTLE are two tools that can be used very effectively to jump start your business strategy and business plans. SWOT and PESTLE are best used for structured brainstorming, and you can do this either by yourself or with a group of people from your business. We introduce a template you can download and use to support your SWOT and PESTLE. You can download the template by <a href="http://thenext100days.org/34download">following this link</a>.<br /> What is SWOT analysis?<br /> SWOT analysis takes its name from the first letters of the four aspects of your business that it analyses:<br /> <br /> * Strengths the business possesses<br /> * Weaknesses that might prevent the business from achieving success<br /> * Opportunities that the business might take advantage of<br /> * Threats that might impact on the business<br /> <br /> The SWOT analysis is quite straightforward, it involves capturing the Strengths, Weaknesses, Opportunities and Threats that are relevant to your current business situation and evaluating these to develop plans to address them. <a href="http://www.kevinappleby.com/create-swot-analysis-231/" target="_blank" rel="noopener">This article takes you through the key steps in developing a SWOT analysis.</a><br /> <br /> SWOT analysis is split between internal factors that affect your businesses; the strengths and weaknesses and external factors, the opportunities and threats.<br /> <br /> You can do a SWOT analysis as a stand alone brainstorm, where you look at each of the 4 dimensions in turn. Alternatively you can do a more in depth analysis drawing information from other places.<br /> <br /> For strengths and weaknesses consider using the business health check we discussed in Episode 28. You can take the health check by following this link.<br /> <br /> For opportunities and threats a PESTLE analysis can flush out an extra level of detail.<br /> What is a PESTLE analysis?<br /> The PESTLE analysis is a great tool to use as a starting point in developing business strategies and plans. It allows you to look at the market through a number of different perspectives and assess the changes that are likely to impact in the next 3-5 years, and whether we need to react to them.<br /> <br /> Kevin explained PESTLE analysis in detail in a blog post he published, and you can find more information by <a href="http://www.kevinappleby.com/create-pestle-analysis-217/" target="_blank" rel="noopener">following this link</a>.<br /> What does PESTLE stand for?<br /> PESTLE analysis takes its name from the first letter if the 6 different external factors we need to explore<br /> <br /> * Political<br /> * Economic<br /> * Social<br /> * Technological<br /> * Legal<br /> * Environmental<br /> <br /> Sometimes an extra element, Organisation, can be introduced. This extra element turns PESTLE into PESTELO. Kevin explains PESTELO further <a href="http://www.kevinappleby.com/scanning-the-horizon-pestelo-or-pestle-540/">in this blog post</a>.<br /> Tools to help your SWOT and PESTLE analysis<br /> You can download our free SWOT and PESTLE template by <a href="http://thenext100days.org/34download" target="_blank" rel="noopener">following this link</a><br /> <br /> The Template gives you:<br /> <br /> * A check list for your SWOT analysis<br /> * A Method for analysing each factor identified in your PESTLE brainstorm<br /> * A way of prioritising Opportunities and Threats, and linking these to your Strengths and Weaknesses.<br /> * A Tool to convert Opportunities and Threats into an action plan.<br /> <br />#33 The Slight Edge – How to Take Consistent Action#33 The Slight Edge – How to Take Consistent Actionhttp://thenext100days.org/?p=510Fri, 26 Aug 2016 11:16:56 +010040:26falsefullKevin has been reading a book by Jeff Olson called The Slight Edge.<br /> In this weeks show we look at how the slight edge can be used to make a real difference in the next 100 days.<br /> <br /> <br /> <br /> For more information you can check out The Slight Edge as described by the author Jeff Olson on You Tube. <a href="https://youtu.be/pSBaZJ1y6MU">https://youtu.be/pSBaZJ1y6MU</a><br /> <br /> Another good video book review: The Slight Edge By Jeff Olson: Turning Simple Disciplines Into Massive Success And Happiness  <a href="https://youtu.be/wf2mtv6V4_M">https://youtu.be/wf2mtv6V4_M</a><br /> <br /> The book is available on Amazon <a href="http://amzn.to/2bFuRBb">http://amzn.to/2bFuRBb</a> in the UK and <a href="http://amzn.to/2bTVijW">http://amzn.to/2bTVijW</a> in the USA<br /> What is The Slight Edge all about?<br /> If you set your mind on doing something, focus on it and work at it, show up, do it, keep doing it and you’ll get results. Jeff Olsen says it is the small changes that we all have an opportunity to make, that will make a difference.<br /> <br /> Little changes make a very large impact. This is demonstrated in a weird way by imagining the different ways you can combine LEGO bricks.So how many different ways can you combine six eight-stud LEGO bricks. When Graham used to ask LEGO stockists to estimate the number of ways you can combine 6 eight-stud LEGO bricks (of the same colour) the answer, as demonstrated by Soren Eilers of Copenhagen University is 915,103,765 ways to combine six, eight-stud LEGO bricks.<br /> <br /> <a href="http://time.com/3977789/lego-brickumentary-math-professor-combinations/">http://time.com/3977789/lego-brickumentary-math-professor-combinations/</a><br /> Jeff Olson talks about just showing up? Why are only 5% of the population successful?<br /> He concludes that it is just as easy NOT to do something as it is to do them. So if you are faced with choosing a glass of water rather than a can of Coke every day for your lunch. By electing to choose the free water, tomorrow it won’t amount to a hill of beans. You will not lose a load of weight. However, if you make this choice day in and day out, over several months and years, you’ll be a lot healthier. It will be a massive health benefit.<br /> <br /> The Slight Edge makes the point that it is just as easy to do something as not doing it. Jeff Olson talks of the ‘compound interest’ effect. Kevin also referenced Hal Elrod’s Miracle Morning - Hal Elrod - "The Miracle Morning" <a href="https://youtu.be/U0uRp7BoPVY">https://youtu.be/U0uRp7BoPVY</a><br /> Kevin also mentioned Jim Collins’ Hedgehog concept:<br /> Watch this video <a href="https://youtu.be/JUrdbmNBpyY">https://youtu.be/JUrdbmNBpyY</a><br /> <br /> Jim Collins Hedgehog Concept works perfectly with The Slight Edge<br /> <br /> &nbsp;<br /> <br /> Kevin went on to discuss the Flywheel Effect – here’s Jim Collins on video talking about it: <a href="https://youtu.be/JUrdbmNBpyY">https://youtu.be/JUrdbmNBpyY</a><br /> So how do we apply this in the Next 100 Days?<br /> Our answer is don’t look any further forward than TODAY, or the next 24 hours.<br /> <br /> Choose a little change in your life. That little change will improve your health, or improve your business. It might be a 30-minute period every day building your Twitter following.<br /> <br /> Kevin also mentioned Dr B J Fogg. His TED talk is linked here: <a href="https://youtu.be/AdKUJxjn-R8">https://youtu.be/AdKUJxjn-R8</a><br /> <br /> Accountability – turn up in our Facebook group and make yourself accountable to the group. We’ll keep you honest. Do that little thing.<br /> ABC of Failure (courtesy Dan Kennedy)<br /> “A”      Aversion to tests and grades.<br /> <br /> “B”      Big items only – tested and graded – measure the little things. Know your detail. Know the metrics that drive your business. It is not about “Don’t sweat the small stuff” That’s rubbish.#32 Hannah Martin – The First Lady of Copy#32 Hannah Martin – The First Lady of Copyhttp://thenext100days.org/?p=490Fri, 19 Aug 2016 07:29:52 +010059:24falsefullHannah Martin – The First Lady of Copy<br /> <br /> <br /> <br /> Hannah Martin is a copywriter. A special copywriter. She learnt her trade at Ogilvy and Mather back in the mid-90s in Hong Kong. She trained in direct response copywriting. That speaks volumes. David Ogilvy was regarded as one of the world’s greatest copywriters. On this episode Hannah gives us a masterclass in how to write good copy and applies it both to your about page and to your sales page. We've created a PDF download "How to write great copy - a quick guide" to capture everything Hannah told us. <a href="http://thenext100days.org/32download">Grab your copy here</a><br /> <br /> As a copywriter she has covered TV, Press ads, Billboards, Guerrilla Marketing. Her training taught her to come up with the big idea and how you write to buy.<br /> Hannah has also worked for other agencies in London plus for the last 7 years she has freelanced from home. Her clients include Disney, Marriott, plus a small business start-up.<br /> <br /> Hannah Martin has provided some tips for your “ABOUT PAGE”.<br /> <br /> * An about us covers what you do and how you benefit people.<br /> * She boils all this down to your ‘elevator pitch’.<br /> * So, you are always ready – on an email, you can send it, or with an elevator speech, it’s in your head, so you can say it!<br /> <br /> About us, is often the most visited page.<br /> <br /> Try avoid talking TOO MUCH about your story on your About Page, unless it leads into why your business was created. People operate off self-interest. So you must tell them how you can help them. Identify what their pain point is and how you can solve these for your potential clients.<br /> <br /> Testimonials are so important. So are reviews. These give confidence, especially if they are given by people just like them. Keep them short and pick out results. Use statistics. Use your client’s and prospects language.<br /> <br /> Tip: Read how people talk about their problems. Such as “I was spending money and not getting results”. Find testimonials that support the RESULT that your potential clients are looking for. Know your target audience and what their pain points are. What is their problem. How do they feel about it now and how do they want to feel about the problem? Who is the competition and what makes me unique?<br /> <br /> Don’t get greedy. Narrow your niche to a defined target market. When you address their problem you are the person who they’ll want to deal with. People will come too rather than you having to find them.<br /> <br /> Long copy. In a digital world is shorter. There is an art in understanding your market. When Hannah writes blogs, she takes note of her headlines. Understand the psychology of people.<br /> <br /> Hannah’s copy tips:<br /> <br /> * Make sure you talk to someone and NOT at them. You talk to someone. Hannah’s training included redrafting paragraphs and putting as many “you(s)” into the copy. Try it with your existing website copy.<br /> * Keep it short. Sentences and paragraphs. Do not overwrite. Not points for long complex words. Write for a reading age of seven (7). It is about communication, don’t lose your audience by using long, complex words. Use natural language, avoid stilted language.Does keep it short mean overall length of copy. Write for the person who will buy. Don’t be boring. How long should copy be? We scan more online. Online we have many more distractions and less forgiving. A brochure will have more of your attention. If you have a lot to say, break it down, into chapters and bullet-points.Your brain resists big sections of text.The double-readership path. Some people scan through text, to get the gist.Your headline and your PS (online your call to action) the 2 most read parts of your text.Google need a minimum of 300 words and typically 1500 words to rank.But don’t lose your core message. If you want to mine down into more detail,#31 The Importance of Focus#31 The Importance of Focushttp://thenext100days.org/?p=476Fri, 12 Aug 2016 11:48:15 +010045:31falsefullIn this episode Kevin and Graham talk about the importance of focus<br /> <br /> <br /> We discuss the importance of focus and we run through two exercises that you can do too. These might help you understand why you have difficulty achieving things, and that might help you free up time to focus on the important while getting rid of things you shouldn't be doing.<br /> <br /> Separately we have both come to know the importance of focus. The realisation that less is more, not necessarily doing less work, but having fewer projects on the go. Kevin referred to the book he read last year:<br /> <br /> Essentialism: The Disciplined Pursuit of Less - Greg McKeown in the UK: <a href="http://amzn.to/2aH8GJW">http://amzn.to/2aH8GJW</a> in the USA: <a href="http://amzn.to/2aOlyJu">http://amzn.to/2aOlyJu</a><br /> <br /> The book isn't about doing less, rather doing fewer things - "you can move an inch in a hundred directions or a mile in one direction"<br /> Understand yourself to understand why you have difficulty focussing<br /> Graham talked about the meeting he had with Nick, a business coach from  the Federation of Small Businesses.  He was told he was spinning too many plates. He has too many different, but inter related, projects going on. Nick gave graham an exercise using 9 cards which he had to sort into order. Most like him, through to least like him.<br /> <br /> You can try this yourself using post it notes. You can get more information at Nick's website <a href="http://www.partnersinmotivation.co.uk">http://www.partnersinmotivation.co.uk</a><br /> <br /> The 9 Cards are<br /> <br /> * Star - Seeks recognition, respect, social esteem<br /> * Defender - Seeks security, safety, stability, predictability<br /> * Friend - Seeks belonging, friendship, fulfilling relationships<br /> * Expert - Seeks expertise, mastery, specialisation<br /> * Builder - Seeks money, material satisfactions, above average standard of living<br /> * Director - Seeks power, influence, control of people or resources<br /> * Creator - Seeks innovation, identification with new, expressing creative potential<br /> * Spirit - Seeks freedom, independence, making own decisions<br /> * Searcher - Seeks meaning, making a difference, providing worthwhile things.<br /> <br /> Seeing the top 2 or three cards that were most like him helped graham to realise why he was spinning too many plates<br /> <br /> Graham was also directed to Simon Sinek and his book "Start with Why" but particularly mentioned his ted talk. You can watch this at <a href="https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action?language=en">https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action?language=en</a><br /> <br /> If you want to check out Simon's book <a href="http://amzn.to/2aHbYNl">http://amzn.to/2aHbYNl</a> in the UK and <a href="http://amzn.to/2aMe61J">http://amzn.to/2aMe61J</a> in the USA<br /> Free up time from other things to focus on what you do best<br /> Having too many competing projects isn't the only problem we face. Many of us do nearly everything in our businesses ourselves. No matter how much we accept the importanc of focus, and restrict the projects we do, the day to day still gets in the way.<br /> <br /> Kevin suggested an exercise:<br /> <br /> Over the course of a week list everything you do, not just business tasks. At the end of the week sub divide those tasks into 4 sub lists.<br /> <br /> * List 1 - The tasks you hated doing<br /> * List 2 - The tasks you did but you sucked at<br /> * List 3 - The tasks you did, and probably did quite well, but as the business owner you shouldn't be doing them<br /> * List 4 - Things you really enjoyed and added most value to either you or your business.<br /> <br /> The things you need to spend more time doing are on list 4. To achieve this you need to get rid of other tasks starting at list one.#30 Do Great Products Sell Themselves? – Bill Stringer#30 Do Great Products Sell Themselves? – Bill Stringerhttp://thenext100days.org/?p=467Fri, 05 Aug 2016 11:03:15 +010045:34falsefullDo great products sell themselves? Bill Stringer from <a href="http://www.greenshootsgrowth.co.uk">Green Shoots Growth</a> tells us they don't.<br /> <br /> <br /> <br /> Great products don't sell themselves. Bill Stringer found this out very early in his engineering career, and has dedicated himself to educating other engineers on how to take great engineering products to market. Engineers believe products sell them selves and that sales and marketing is a fluffy waste of time. Bill tells us how he overcomes that perception.<br /> <br /> There are a number of issues that generally need to be tackled, and Bill takes us through his approach to each one.<br /> Engineers generally get hung up on the features of the product rather than the benefits they give customers<br /> Work is needed to discover the value that customers will receive by using the product. Bill and his team undertake customer research, and he talks us through the techniques that can be very effective.<br /> The Sales process is ill defined, inconsistent and often doesn't work<br /> Bill tells us about using process mapping to identify issues and gaps in the sales process, and how he develops a sales and marketing process that is equally as robust as the engineering processes that develop and build the product.<br /> There isn't a professional sales team<br />  Often the people responsible for selling aren't sales people, and Bill discusses how to recruit a new sales team, nurture it and give the support it needs to bring home great results.<br /> <br /> There is no sales management process.<br /> Sales people can't be left to their own devices. Bill talks about lead generation, measuring the whole sales pipeline, weekly reporting and weekly management calls. A good lead generation processes to avoid cold calling is very important. You need to understand the numbers and know how many leads it takes to generate one sale. Bill quotes an air conditioning company who need 100 leads to generate 10 sales visits; 5 quotes; leading to a single sale. A good CRM is important and must ensure follow up of the customers not ready to buy,  if not 100leads, then certaimly the 10 that resulted in visits.<br /> <br /> For more information you can contact Bill at <a href="http://www.greenshootsgrowth.co.uk/" target="_blank">www.greenshootsgrowth.co.uk</a> or chat to him in <a href="https://www.facebook.com/groups/thenext100days/">the next 100 days Facebook group</a>.<br /> <br />#29 General Data Protection Regulation (GDPR) with Rosemary Smith#29 General Data Protection Regulation (GDPR) with Rosemary Smithhttp://thenext100days.org/?p=461Fri, 29 Jul 2016 09:32:41 +010050:20falsefullRosemary Smith talks to us about the new EU data protection rules – General Data Protection Regulation (GDPR)<br /> <br /> <br /> What should you do about data protection and GDPR now the UK has voted to exit the EU? We asked one of the UK’s leading experts in data protection, Rosemary Smith.<br /> Rosemary’s background<br /> Rosemary became involved in the lobby against restrictive data protection in Europe whilst working at the Periodical Publishers Association in the late eighties.<br /> <br /> She wrote the first guide to the 1984 Act for magazine publishers and served on the Advertising Association Data Protection Committee and the CAP Committee.<br /> <br /> Rosemary was later active in the British List Brokers Association and wrote guidance for members on privacy issues.  She served on the working party which drafted the list and database rules in the CAP code.<br /> <br /> She served on DMA's Governance Committee for eight years and was Chairman until 2008 overseeing lobbying activity, the Mailing, Telephone and Fax preference Services and the DMA Code of Practice.<br /> <br /> Rosemary was also a member of the DMA Board for 7 years and was DMA Chairman until October 2008.<br /> <br /> She is an active member of the FEDMA List Council.<br /> <br /> She has given presentations covering privacy, data protection and self-regulation to audiences in the UK, Europe, USA and Australia.<br /> <br /> Rosemary is co-author (with fellow Opt-4 Director, Jenny Moseley) of the book "New Data Protection Liabilities &amp; Risks for Direct Marketers" published in September 2004.<br /> <br /> Rosemary is also Managing Director of data consultancy RSA Direct.<br /> What next for Data Protection, post Brexit? Will GDPR still apply?<br /> What advice can Rosemary give?<br /> <br /> It affects you if you handle any data from which an individual can be identified. So that includes B2B data too!<br /> <br /> Our existing Data Protection Act was created in ’95 and enacted in ’98, so the latest changes are all about bringing the law up to date.<br /> <br /> GDPR – General Data Protection Regulation – it was all going smoothly until the Brexit vote. The plan was for the GDPR to be implemented on 25 May 2018.<br /> <br /> The ICO, Information Commissioners Officer believe the UK needs to prove adequacy to trade with the EU. So UK data protection standards need to be equivalent to EU legislation. Rosemary suggests we could get a GDPR ‘lite’.<br /> <br /> The UK was a dove in the EU discussions. As opposed to Germany and Spain who were far more stringent.<br /> <br /> If you process data on people in the EU, then the EU data protection regulations will apply to you as the legislation has the extra territorial reach.<br /> So what are the BIG changes?<br /> GDPR has 2 overarching principles<br /> <br /> * Transparency – all about making sure individuals know if you are collecting their data what you’ll do with their data, how long you’ll hold it. This places an emphasis on making your intentions clear on point of capture – Rosemary suggested that previous data protect statements were true examples of obfuscation by nature, they did not make it clear at all.<br /> * Accountability – you have to account for what you are and aren’t doing with the data. How will you secure it, who has access it, will it be shared? Record keeping stuff.<br /> <br /> For marketing, the big issue is the definition of consent. Under the current legislation that can be done on implied consent, that is opt out. Consent to send communications.<br /> <br /> However, the new legislation makes the definition, it needs to be UNAMBIGUOUS?<br /> <br /> Rosemary says you need to be opting in customers. A shock to the system.<br /> <br /> The time is right to test statements. Opt-4, Rosemary’s company has done a lot of testing. She observes that although accept wisdom is that 70% of consumers will not opt-out,#28 Business Health Check – 8 Aspects of a Healthy Business#28 Business Health Check – 8 Aspects of a Healthy Businesshttp://thenext100days.org/?p=437Fri, 22 Jul 2016 08:58:02 +010042:57falsefullWhy do you need to check the health of your business?<br /> <br /> <br /> Are you stuck in a rut in your business? Maybe you know you could have something better than you have got now? But you don't know where to start. Our Business Health Check is here to help you. The Health Check will give you an overall business health score, and point out the areas of your business that are doing well, and the areas that need attention.<br /> <br /> It's good to know how you are doing, and it's good to know where to place your attention next. The Business Health Check is designed to help you set your priorities for the next 100 days and beyond. Its designed to help you in four ways.<br /> <br /> Why don't you set aside 30 minutes and take the Business Health Check now? <a href="http://wp.me/P4HpUG-2a1">You can take the Health Check by following this link.</a><br /> The business health check helps you prioritise the most important things.<br /> Sometimes there's so much going on around you that you don't know where your priority needs to be. We've built  the Business Health Check ito help you decide where your energies need to be channelled next and what should be the top of the list. Our Business Health Check gives you a way out of overwhelm, and helps you see the wood from the trees.<br /> The Business Health Check helps you identify what’s constraining your business.<br /> Most of us want to grow our businesses, but breaking through to the next level isn't easy. There’s often a barrier in the way that’s difficult to break through. Every business will be constrained in some way or other. It might be lack of business owner’s time. Maybe you don't have sufficient leads, You might be running out of capacity. Our business health check helps you identify where the barrier is and lets you start the process of removing the constraint.<br /> The Business Health Check helps you maximise the market value of your business<br /> A healthy business is also a valuable business, that potentially might have a strong market value. Its a good idea to build your business with an eventual sale in mind. The things that maximise value can't be put in place overnight, they are a product of the way you build the business over an extended time period. That doesn't mean you have the intent to sell the business, but it gives you the option.<br /> <br /> Business value is a combination of lots of factors, and some of the key ones we consider in the Business Health Check are:<br /> <br /> * Whether your business is standardised into specific products or is offering a service that is highly customised to the needs of each individual client<br /> * Your strength of position in a specific niche &amp; the uniqueness of your business offer<br /> * The rate of growth of your business, and the ability to scale should significant new investment be available.<br /> * How strongly are you, the business owner, linked to your products and services in the eyes of the customer.<br /> * Whether your business is too reliant on individual customers or employees<br /> <br /> The Business Health Check helps you maximise business satisfaction<br /> Many of the things that improve the value of your business will also improve your personal satisfaction and happiness. If your  business is dependent on your direct involvement in just about everything, then this will lead to stress and worry. That doesn't mean to say that putting the right resources around you is the cure for everything. So the Business Health Check looks at a number of factors related to stress, happiness, purpose and sense of fulfillment.<br /> How does the Business Health Check work?<br /> The Business health check is an online questionnaire. <a href="http://wp.me/P4HpUG-2a1">You can take the Health Check by following this link</a>. There are 40 questions, spread across 8 key areas. These are:<br /> <br /> * Business strategy and planning<br /> * Financial management<br /> #27 How to Identify Your Ideal Customer#27 How to Identify Your Ideal Customerhttp://thenext100days.org/?p=427Fri, 15 Jul 2016 09:19:08 +010039:08falsefullDo you know who your Ideal Customer is?<br /> In this episode Kevin and Graham discuss why it's important to be able to describe you ideal customer in quite a lot of detail. Why you need to be able to match your products and services to his exact needs. Plus we look at how every part of your marketing material needs to be focussed directly at him.<br /> <br /> <br /> <br /> Kevin explained that Ideal Customer has been a recurring theme in the work he has been doing over the last few weeks and referred to two books:<br /> <br /> * Book Yourself Solid - Michael Port (Amazon UK: <a href="http://amzn.to/29HDOtD">http://amzn.to/29HDOtD</a> USA: <a href="http://amzn.to/29GUxqM">http://amzn.to/29GUxqM</a> )<br /> * Built to Sell - John Warrillow (Amazon UK: <a href="http://amzn.to/29IumRr">http://amzn.to/29IumRr</a> USA: <a href="http://amzn.to/2aeY0yt">http://amzn.to/2aeY0yt</a> )<br /> <br /> We've also touched on the subject of ideal customer in earlier episodes of the podcast. We talked to Sophie Jewry, The Queen of Brand in <a href="http://thenext100days.org/07-sophie-jewry-the-queen-of-brand">episode 7 </a>and Sam Ashdown, The Bossy Northerner in <a href="http://thenext100days.org/08-sam-ashdown-the-bossy-northerner">episode 8</a>. Both ladies talked about how they use the concept of ideal customer when working on their client's marketing and branding.<br /> Determining the products and services you provide<br /> Once you have defined your ideal customer properly you will have a very good understanding of his needs and desires. You will also have an understanding of the sorts of products and services that appeal to him and how he would normally go about buying them. You can use this information to make sure what you are selling is well targeted to his needs and make it appealing to him to buy. You can visit <a class="waffle-rich-text-link" href="https://www.salesforce.com/blog/what-does-salesforce-do/" data-sheets-formula-bar-text-link="http://salesforce.com/" data-sheets-formula-bar-text-style="font-size:15px;color:#1155cc;font-weight:normal;text-decoration:underline;font-family:'docs-Calibri';font-style:normal;text-decoration-skip-ink:none;">Salesforce.com </a>for you to know more about customer service. <a class="waffle-rich-text-link" data-sheets-formula-bar-text-link="http://salesforce.com/" data-sheets-formula-bar-text-style="font-size:15px;color:#1155cc;font-weight:normal;text-decoration:underline;font-family:'docs-Calibri';font-style:normal;text-decoration-skip-ink:none;"> </a><br /> Saying no to the customer who doesn't fit the profile<br /> We discussed the nightmare client, the one you should say no to, and not work with. We described the "velvet rope" policy from Michael Port's book. We also discussed the difficult decision to step away from a customer. He might be big and prestigious, but doesn't fit the ideal customer profile, and serving his needs will take your business in the opposite direction to the one you want to go in.<br /> Targeting all your marketing material to speak to your ideal customer directly<br /> Kevin describes an ideal customer. He's the fictional character "Dave". We discuss how to give him a back story and a persona. The importance of "Dave" is that you are speaking to him directly in everything you do. Will he like your Facebook posts? your blog posts? are you designing every aspect of your business to attract "Dave" and trying to avoid anything that will repel him?<br /> Business Health Check<br /> Kevin and Graham discussed the new Business Health Check. You can take the Health Check by <a href="http://www.applebyconsulting.co.uk">following this link.</a><br /> <br />#26 How to Get Your Business into the Media#26 How to Get Your Business into the Mediahttp://thenext100days.org/?p=422Thu, 07 Jul 2016 20:51:32 +010036:54falsefullHow to Get Your Business into the Media with Yvonne Radley from Big Me Up Media<br /> <br /> <br /> She’s a ‘quadruple threat’ in media. She’s worked in newspapers, TV, radio and magazines. Yvonne has a 25-year career in the media. Who better to tell us how to get your business into the media?<br /> <br /> She’s a journalist. She started life using a typewriter. So she’s seen massive change. Especially the advent of social media, which has transformed the way in which we communicate. Yvonne has tapped into these new channels in her business.<br /> How do you get into the newspapers?<br /> The biggest obstacle is yourself. You think you don’t have a good story. The key is: offer something that is really good, you’ll get in.<br /> <br /> Traps – these are NON STORIES<br /> <br /> * We have a new website. No-one is interested.<br /> * We have a new product. It is not news.<br /> * We have new premises. No-one is interested.<br /> * Anything that is self-promotion the newspaper will tell you to take out an advert instead.<br /> <br /> If you can get into the EDITORIAL section, you have a voice of authority. You have been sanctioned. So don’t pay for advertising. Position yourself as expert. Go-to expert on industry.<br /> <br /> If you sent your email to the editorial team, their reaction is probably to send you to advertorial. They’ll try to sell you adverts. Don’t take them. Don’t have the budget. So advertorial send you back to editorial. They will be interested in a talking head. Locally. Get on their list of go-to experts. So call the editorial and ask to put on their editorial list. Give them your access details, website, landline, social media. They’ll check you out on LinkedIn. So make sure you are up to date and on LinkedIn.<br /> <br /> How to get into the press:<br /> <br /> * Talk about case studies. Tell the story of people who use your product. Make sure you GIVE FIRST. Spin it!<br /> * Anything that is NON-PROFIT. Hold a charity auction, black tie, picture opportunities. Access to a special building, something in an unusual place.<br /> * If you win an industry award. Tell them about your nomination, the event itself, how you fared.<br /> * Hiring staff. New people on your team.<br /> * Offer your quotes. Don’t sit on the fence. Doesn’t matter which side of the fence you are on, just do not sit on the fence.<br /> * Set up a petition. Save the swimming pool.<br /> <br /> Once you are in your local paper. How do you maximise being in the press? Put it into social media – Tweet it, Facebook post, Instagram, etc.<br /> <br /> But repeat these posts over and over. This is because your page likes, organic reach is poor. 2%. So consider boosting the post.<br /> <br /> * Boost it with people who like your page<br /> * Use the targeted audience section – make sure your competitors see it!!<br /> <br /> Repetition. Some marketers put the same post out 5x per day. People generally are NOT visiting your page. They’ll see your post in their newsfeed.<br /> <br /> If you spend £10 boosting a post – Yvonne got 700 people. Yvonne advises to boost good blog post content. To become the expert.<br /> Is there anything different with magazines?<br /> <br /> * Deadlines. They work 3-6 months in advance.<br /> * TIP: type this into Twitter’s search bar     #journorequest<br /> * This a feed of journalist requests. This allows you to match a journalist looking for comment on a subject you may have reason to comment about.<br /> <br /> The Next 100 Days Gameplan? How Do You Get Your Business in the Media<br /> Think about a press release.<br /> <br /> * A press release is 6 paragraphs.<br /> * Don’t introduce yourself first.<br /> * Get straight into the hook. That first sentence that first paragraph needs to hook them.<br /> <br /> What about Radio?<br /> If you hear a story then call them. Give a controversial opinion. You’ll be pre-recorded.#25 Out of Europe 10 Post Brexit Business Tips#25 Out of Europe 10 Post Brexit Business Tipshttp://thenext100days.org/?p=408Fri, 01 Jul 2016 12:57:10 +010028:49falsefullOut of Europe - 10 Post Brexit Tips to Help Businesses Prepare<br /> <br /> <br /> In a historic week thats seen the English football team out of Europe and a significant resignation from its leader you might have missed that some other less important stuff has been going on. Remember, in the words of the late great Bill Shankly, "Football is not a matter of life or death, its much much more important than that".<br /> <br /> As a nation, we voted for Brexit. Speculation is rife, no one can tell us yet what out of Europe might look like. As business owners and leaders that isn't an excuse to do nothing. Now is the time to start thinking about what life out of Europe might be like, and what it might mean for our businesses and the people we employ.<br /> But with so many unknowns, where do you start? What do you do in the next 100 days?<br /> Kevin and Graham talk through 10 things to consider and to start taking positive action. There will be winners and losers as the UK comes out of Europe, we are convinced the winners will be those businesses thinking ahead, planning and taking advantage of opportunities as they come along.<br /> <br /> Our ten tips break down into two clear areas:<br /> <br /> * Be aware of the risks you face, and think about how you mitigate them. Think about your customers, your suppliers, and your people. What might change, and how would you deal with it?<br /> * Communicate well. Be confident and be positive. Show your stakeholders - Customers, suppliers, employees, investors, that you are in control of your business, you know the impact coming out of Europe will have and you are doing the right things.<br /> <br /> In times of huge change spreading the right positive message is vitally important. Communicate strongly, frequently and by all means available to you. Make sure you are on top of your game!<br /> <br /> Want to join in the discussion? Join <a href="https://www.facebook.com/groups/thenext100days/">The Next 100 Days Podcast Facebook Group</a> and share your views with us. How do you think Brexit will impact your business out of Europe?<br /> <br />#24 How ADHD Links to Entrepreneurship and Business Systems.#24 How ADHD Links to Entrepreneurship and Business Systems.http://thenext100days.org/?p=401Thu, 23 Jun 2016 17:31:49 +010049:21falsefullKevin and Graham find out how ADHD links to entrepreneurship and business systems as they chat to Marina Darlow, Founder &amp; CEO of Vision Framework about the similarities between entrepreneurs and people diagnosed ADHD, and how this can be used to help design great business systems.<br /> <br /> <br /> How ADHD Links to entrepreneurship and business systems.<br /> What is ADHD?<br /> It’s the way a person’s brain is wired. It was defined as Attention Deficit Hyperactivity Disorder.<br /> <br /> These people are:<br /> <br /> * Exceptionally creative<br /> * They have an overflow of ideas<br /> * Not good with strict rules<br /> * They have way more energy than most people<br /> * They are often entrepreneurs.<br /> * They can create a system, but don’t expect them to follow it.<br /> <br /> Famous ADHD people:<br /> <br /> * Ben Franklin<br /> * Mozart<br /> * The Wright Brothers<br /> * Albert Einstein<br /> * Salvador Dali<br /> * Richard Branson<br /> <br /> Marina builds systems for people with ADHD. She does not diagnose ADHD, but helps people who are with their systems. But they are kind of programmed to hate systems! That’s why she makes them very tailored.<br /> What is a system?<br /> It’s a container and the method you use. Like Google Calendar, not just the tool itself but how you use the system.<br /> <br /> A system is something that supports you that you are comfortable with. If you are hyper-focused and don’t recognise the time has come to stop and eat, then you probably need Marina’s help.<br /> <br /> There are some basic business systems/non-negotiable: Money, Time Management, Managing People and Information. In each of those categories you can systematise anything.<br /> <br /> They present to Marina as people who generally HATE some stuff. They just do not want to complete certain tasks.<br /> <br /> Marina’s first question is: What hurts? The answer can be I’m overwhelmed; Marina asks what is the source of that overwhelm. The rule of thumb, something that causes you resentment, avoidance or guilt. Much of the hurt is related to money and communication.<br /> <br /> Marina intervenes by creating the necessary systems that are custom tailored.<br /> Marina’s BIG FIVE key qualities of Good Systems (these work for everyone)<br /> A good system has to be:<br /> <br /> * Easy to use – most systems deal with information – so a good system is one that is good for entering data, finding data, understanding what comes out of the system.<br /> * Reminders – everything in your system, outside of your head.<br /> * Flexible – in order to have a good system for the ADHD gifted, so have a choice in the system.<br /> * Fun to use – make meetings pleasant – something that you’d enjoy, rather than a chore.<br /> * Built in accountability – how do you do this in a system, a techie trick? Nah, it’s all about having someone, a real commitment that is uncomfortable to break. Coaches use the phrase a ‘body double’. That person creates an accountability framework.<br /> <br /> How do we relate the work Marina is doing with systems with the next 100 days?<br /> If you are contemplating making a change to your systems? Then start with:<br /> <br /> * What hurts?<br /> * What causes you resentment?<br /> * What makes you feel guilty?<br /> * What do you try to avoid?<br /> <br /> It could be something huge – if that’s you, start there. It could be minor, but important to you. It’s that small speck of dust in your eye. You’ve just got to take action.<br /> What are the steps you should take?<br /> That’s easy:<br /> <br /> DOWNLOAD Marina’s e-book:<br /> <br /> Marina has provided some FREE resources:<br /> <br /> free eBook #1:<br /> <a href="https://visionframework.leadpages.co/systems-for-adhd-gifted">Make a system work for the ADHD-gifted brain: 5 simple rules</a><br /> <br /> <a href="https://visionframework.#23 Digital Direct Mail With Tony Kemp#23 Digital Direct Mail With Tony Kemphttp://thenext100days.org/?p=396Fri, 17 Jun 2016 18:52:59 +010035:14falsefullGraham and Kevin discuss the place of direct mail in a world of internet marketing and interview Tony Kemp, Managing Director of<br /> DM Print, on the golf course.<br /> <br /> <br /> <br /> Tony has developed a new online digital direct mail design system called Hello Market. Tony is a 20 year direct mail veteran. Tony reviews his product against Royal Mail’s new Mailshot Maker. He recognises the strength of Royal Mail, but considers Hello Market to be significantly better. It is a completely dynamic direct mail design tool. Allows you to tailor every single offer. They can vary every picture in flight.<br /> <br /> There is a lot of ignorance about how to create great direct mail. Hello Market helps you if you are making mistakes with your mailing.<br /> Online v Direct Mail?<br /> Tony’s experience is that some digital agencies tend to focus on the millions of people you can reach, rather than the 2,000 you really want to reach. The businesses who needed the help of Hello Market.<br /> <br /> Direct Mail is all about making the communication relevant. The place to start is getting the right list.<br /> <br /> The best way of doing this is to take a forensic look at your customers: line them up in order of monetary value, frequency of order or in order of how recently they ordered. Blend all three gets you the best way to structure your customer base. Pick the top 20% of customers. Then get data vendors to profile these 20% against their data to find lookalikes.<br /> <br /> Making mail relevant – ‘Welcome Pack’ – why tell them about ALL products when some are irrelevant to them. Make every communication relevant that that person is interested in at that time.<br /> <br /> Tony described an optician who recorded everything about him. They wrote to Tony, a 56 year old male (dubious, looks more like 60 to me! J), with a mailing that mainly featured a young female in her twenties. Tony argues, that had little relevance to him. Why not make the mailing about him and his issues? Ditance viewing problems for example.<br /> <br /> Timing in direct mail. Get the right time. Responsiveness increases at different times of the year. In the summer months, direct mailers drop their mailings. This reduces the amount of mail on the doormats of the country. Other mailings have a bigger say. And as a consequence are more responsive. Generally, now is a great time to invest in direct mail. Why? Because your competitors are online competing with each other, leaving other powerful media with fantastic opportunities to get your message across.<br /> <br /> Timing is not just about speed. If your car service is due in January, don’t write in February, you’ve missed the opportunity. DM is more trusted than email.<br /> <br /> DM is about building relationships. Use mail to reaffirm your relationship. Send a birthday card. Consider lumpy mail. Add a grabber. An involvement device.<br /> <br /> Tony stresses that DM doesn’t have to be a hard sell. An anniversary card. Build your relationships. That means your relationship last longer.<br /> Cost of Direct Mail versus Email. Consider the number of emails that you send that DON’T ACTUALLY GET OPENED? Probably, 10% of a prospective emailing. So how expensive is email?<br /> <br /> Tony mentioned the optician. If that optician mails 20,000 of the same mailing to different people, some 22-year-old females and others 56-year-old men, then it behoves the sender to address both with a relevant, tailored message.<br /> <br /> Wrong images, wrong offers, wrong association = no empathy with the communication.<br /> David vs Goliath, the competition in digital direct mail<br /> Tony has to compete against a large company, Royal Mail. David versus Goliath. Royal Mail is a massive company, with thousands of customers. So lots of power. But a positive view is that Royal Mail will actually grow the market itself. Getting to market is his biggest problem.#22 Relationships Networking and Winning Work#22 Relationships Networking and Winning Workhttp://thenext100days.org/?p=391Fri, 10 Jun 2016 12:47:53 +010037:38falsefullHow important is an award to your business? We interviewed Stewart Johns or Prederi, a management consultancy, who has recently won an industry award which is proving transformational for his new management consultancy.<br /> <br /> <br /> <br /> Stewart is a Cornishman, a region in the south west of England, so his choice of ‘prederi’, a Cornish word for ‘think again’ is inspired for a management consultancy, don’t you think?<br /> <br /> Asked about setting up a consultancy, he advises<br /> <br /> * Start with the right people – recruit well using head, heart and gut!<br /> * Can they bring work with them?<br /> * Get out into your industry and get to know people<br /> * Use LinkedIn to build and nurture your network.<br /> <br /> Prederi was awarded “Best New Consultancy” at The MCA Awards (Management Consultancies Association) in 2016.<br /> <br /> * Stewart could not stress enough how important it is for your business to promote itself.<br /> * He received new business enquiries as a result of the awards<br /> * He had more contact in the week following the Award win than in four years on LinkedIn.<br /> * 10% of the contacts generated on LinkedIn from the award were from new clients<br /> <br /> So how did he win the award?<br /> <br /> * He got connected.<br /> * He went to the MCA events, contributed to their Think Tanks.<br /> * He made himself known to the MCA. His trade association.<br /> * He knew the criteria, and knew that he also needed to enter another category to enable Prederi to win the Best New Consultancy.<br /> * He advises the judging panel preferred a ‘journalistic style’ to a 500-word submission.<br /> * He took his time with the submission.<br /> <br /> Stewart also advised his approach in new client meetings:<br /> <br /> * The importance of getting a “credible” meeting.<br /> * Never try to sell.<br /> * Give an anecdote, refer their issue to something you have previous experience with, but do not sell.<br /> * Be genuinely interested in the client.<br /> * Listen to them.<br /> * Ideally link their issue to something being worked on by a partner now or in the past.<br /> * Therefore, he needed to know what projects were being covered by partners to do this.<br /> <br /> Stewart highlighted some of the key questions he uses to determine whether his management consultancy should bid for a project. His BID list criteria are:<br /> <br /> * Do you know the client?<br /> * Have you worked together before?<br /> * Have you done a project covering the requirement before?<br /> * Can the project be done for the budget or funding on offer?<br /> * Is the scope of the project clearly defined?<br /> * Do we think we can win it?<br /> <br /> He typically wins between 1 in 3 and 1 in 4 bids.<br /> <br /> A LinkedIn tip:<br /> <br /> * Blog post ONLY to your followers on LinkedIn.<br /> * Some blogs can generate 20% of his followers to respond to his blog posts.<br /> <br /> 4 things you can do when deciding to bid.<br /> <br /> * Have a Bid List Criteria like those questions above.<br /> * Know who your competition are.<br /> * Don’t worry if the project is for a small amount of work. They can lead to future large pieces of work.<br /> * Live forward and complete feasibility studies and other potentially risky work up front to gain visibility and awareness of new clients.<br /> <br /> Discover more about Prederi:<br /> <br /> <a href="http://www.prederi.com">www.prederi.com</a><br /> <br />#21 How to Use Twitter to Generate New Business#21 How to Use Twitter to Generate New Businesshttp://thenext100days.org/?p=381Fri, 03 Jun 2016 13:17:12 +010046:28falsefullGraham and Kevin talk about how to use Twitter to generate new business and also interview Martin Soroka from Tweet4More.biz. There'a a free download of the "Top 10 Do's and Dont's When Using Twitter to Promote Your Business" available from <a href="http://thenext100days.org/21download" target="_blank">www.thenext100days.org/21download/</a> please follow the link and grab your copy of the guide.<br /> <br /> <br /> <br /> Martin Soroka, is founder of Tweet4More.biz. He joined us on this week’s podcast to explain how he is creating ‘real world leads’ for businesses on Twitter. Martin’s business helps clients raise their profile, get more connections and helps turn those connections into leads and ‘real world’ business.<br /> <br /> His approach covers:<br /> <br /> * Targeting and following relevant accounts<br /> <br /> * based on their geography<br /> * based on their profile<br /> * based on what they are saying<br /> <br /> <br /> * Posting regular tweets and retweeting and engaging<br /> * Being prolific – by following between 100 – 250 accounts every day of the week<br /> * Managing the unfollows – i.e. dropping those accounts who don’t follow back<br /> * Posting 4-6 tweets per day<br /> <br /> The reason for being so ‘prolific’ is so your account does not get lost. So you get spotted.<br /> <br /> Twitter statistics suggest that only 1% of your followers will actually notice your tweets.<br /> <br /> Martin can help his clients raise the number of impressions (tweets seen) from low thousands to over 100,000 in a month by doing things properly.<br /> <br /> Martin has noticed that people in the virtual world (Twitter, etc.) ‘hide in the shadows’ and are reluctant to take a step towards doing business. His frustration led him to model what he was doing on Twitter personally, but for his clients:<br /> <br /> * Look at the followers who were most relevant to his business<br /> * Do some digging around, looking at their website to find an email address and a telephone number<br /> * And then start to engage with people in the real world using the telephone.<br /> <br /> Then introduce yourself along the lines of:<br /> <br /> “We’ve noticed you have followed our Twitter account recently, hopefully you have some interest in what we are doing, can we help you or answer any of your questions right now?”<br /> <br /> The reaction can vary:<br /> <br /> * You have broken through, by starting to talk to people.<br /> * Occasionally, you do get interest<br /> <br /> It is not a cold call, according to Martin, because you have already formed a tentative relationship in the virtual world, it is not a big leap to be of value in the real world.<br /> <br /> Martin advises:<br /> <br /> Out of 100 accounts followed in a day, about 15% follow back. The 85% who do not follow back are self-selecting themselves as either interested or not.<br /> <br /> Kevin targets ACTIVE Twitter users. His following is 50,000 and his average impression per tweet is 600 or so, so 1% is typical.<br /> <br /> The process Martin uses is:<br /> <br /> * When he engages with a new client he researches (Tip: this is where you start for your business)<br /> <br /> * Their website<br /> * Their marketing materials<br /> * Any videos<br /> * Call scripts<br /> <br /> <br /> * He would aim to get 40-60 messages<br /> * He would identify a strategy to acquire followers:<br /> <br /> * Geography<br /> * What people are tweeting about<br /> * Who are they following<br /> * Their bio<br /> <br /> <br /> * The client approves the strategy and relevant package<br /> * Number of followers grown by roughly 300-600 in a month<br /> * Keywords<br /> * Tweet Forensics – analyses followers, looks at the account website, often gets company house number, telephone number – typically 40-60 companies per week.<br /> <br /> * These are not leads,#20 Jonny Ross – Yorkshire’s Digital Marketing Guru#20 Jonny Ross – Yorkshire’s Digital Marketing Guruhttp://thenext100days.org/?p=373Fri, 27 May 2016 15:41:38 +010056:35falsefullJonny Ross was recognised by the Yorkshire Business Insider as a top business person in their “42 under 42”.<br /> <br /> <br /> <br /> He actually started by retailing eyewear. In ’99, Jonny Ross set up the leading Sunglasses site on the internet. They were at the top of the Google rankings for many keywords and sales were phenomenal. For many years they maintained their leadership position.<br /> <br /> Until 2004. When their sales dropped off like a stone. They had been pushed down to page 7 or 8 of Google. They spent lots of money with digital agencies.<br /> <br /> This was the Google Slap. Or Google Penalty. Jonny eventually found an expert from New York who identified around 20 issues they were following, which the previous SEO agencies had not addressed. So what type of thing was he doing?<br /> <br /> * Hiding text. White text on a white background with loads of keywords. At the time everyone was doing it and being encouraged to do it by SEO agencies.<br /> <br /> Digital marketing was always a passion for Jonny. He self-taught himself. He wins clients through his knowledge and experience. He used his frustration with the SEO industry in that they weren’t helping people overcome these problems. So Jonny set out to do so.<br /> <br /> Five years ago Jonny started his own consultancy. He believed in himself. He believed he could do it. His skills came from retail experience, from bring n buy sales at age 7, to being a director of an eyewear business.<br /> So how would Jonny Ross advise us about steps we should be taking in the next 100 days?<br /> SEO.<br /> Jonny advises to take it back a step. There are a lot of things you can do with SEO, but for the majority of businesses, Jonny advise they start be examining the following…<br /> <br /> * Work out what they are trying to achieve?<br /> * Who are they trying to target?<br /> * What are your business goals and marketing goals?<br /> * Write down the measurable goals<br /> <br /> * How many clients do you need?<br /> * How many products do you need to sell?<br /> * What is the average value of those services?<br /> * Who are the best people to buy those services?<br /> * Can you look at previous clients?<br /> * Look at 5, 10, 100 previous clients and really describe them in detail.<br /> * Are they male/female, their age, where they live, their job titles<br /> * All this helps us to define your content you need and WHERE you need to deliver that content (Jonny notes it might not be even be Google).<br /> <br /> <br /> <br /> Jonny advises there are 2 parts to SEO. The onsite and the offsite.<br /> <br /> ONSITE - This is about the technical aspect. The usability of your site. Is your website easy to use? Does it have the right content for a particular keyword? Jonny stresses that keywords are still key. But it is all about context.<br /> <br /> OFFSITE - What happens around the world-wide-web. All about links. Jonny says it’s about the type of links. It is about the relevancy and quality of those links.<br /> <br /> ONSITE Tools – try out these tools today!<br /> <br /> “Google Mobile Friendly Test” – 52% of websites will be accessed by mobile in 2020.<br /> Put your website URL and google will tell you whether your site is mobile friendly.<br /> “Google Page Speed Test” – can you increase your page speed?<br /> “Woo Rank” – great tool to fix obvious things to fix.<br /> and then hand these over to your developer to fix for you.<br /> Content<br /> Define a list of words you want to found for. When people ring your company write down what they are asking for. Type things into Google, because it gives you suggestions. The bigger the list the better.<br /> <br /> “Moz Keyword Tool” you get 2 free searches per day. Each will give you 1,000 ideas for keywords.<br /> <br /> Long strings of keywords is better.<br /> <br /> Jonny Ross advises that if you rank for say “TV” then there is a go...#19 John Kenney – From Disney to Dueling Pianos#19 John Kenney – From Disney to Dueling Pianoshttp://thenext100days.org/?p=367Thu, 19 May 2016 13:00:42 +010050:02falsefullJohn Kenney – From Disney to Dueling Pianos<br /> <br /> John is an Entrepreneur.<br /> <br /> John quoted Jeremy Frandsen, from the Internet Business Mastery Podcast, the longest running internet business show. Jeremy advises “the only way to FAIL is to quit”.<br /> <br /> John started his first business “Dueling Piano School”. He created a podcast and a membership academy to teach the basic of duelling pianos. The academy provided video courses on <a href="https://jazztutorial.com/">jazz piano lessons</a>. He found that the niche was not large enough. It was not validated.<br /> <br /> Another venture was as a lifestyle coach and as a writer.<br /> <br /> Jeremy Frandsen wanted to visit DisneyWorld. John was working at Disney and he created a programme – how to negotiate Disneyworld. Avoiding the queues. For example, after the fireworks at the Magic Kingdom, the park stays open a couple more hours – when the queues are low.<br /> <br /> John created Cast Member Secrets. John’s offer was a $17 ebook called “Cast Member Guides to Walt DisneyWorld” a list of should and shouldn’t do to get the most out of your trip to Disneyland in Florida.<br /> <br /> John did not overly plan his business, after a few attempts at blogging, he attended New Media Expo and came back with an idea for the 5 day a week podcast 10-15 minutes in length. Soon he had 50-100,000 downloads per month. That was AMAZING! It was very challenging for John.<br /> <br /> What went wrong. John couldn’t see a way to scale it. The information he was getting lagged actual changes at Disneyland. This made previous podcasts and ebooks going out of date. John attracted a lot of haters. They were being very judgmental. Pat Flynn, another top podcaster says that just means you are doing something right.<br /> <br /> After trying to sell the ebook for several months he’d netted $200 in 3 months and decided to call that business done.<br /> <br /> At the same time, his passion for dueling pianos came up.<br /> <br /> Even with lots of encouragement, John was cautious. He didn’t want to continually in bars, where dueling pianos are chiefly heard.<br /> <br /> Somebody asked them to do a wedding.<br /> <br /> John branched out into weddings and conferences. He played and got paid a month’s salary in one night. Slowly overtime he and his partner got gig and gig. He hired a business coach and help from Jason Van Orden and in the 100 days leading up to John quitting his job he now knows:<br /> <br /> * What he is doing with his leads<br /> * He knows exactly where they are coming from<br /> * He knows how much they cost him<br /> * He knows what kind of systems to have in place so when they come in he can easily convert them<br /> <br /> John is going all-in on this business. He plans to hire a virtual assistant. Leads are coming in more rapidly.<br /> <br /> He comments about his website (does yours do the same thing?)<br /> <br /> * People are finding him and loving what they do<br /> * His website makes sense to whoever is coming to it<br /> * It gets them excited about hiring duelling pianos<br /> * Where price is not so much a barrier to hiring him because they are seeing the value he is able to give his customers<br /> <br /> The first step in his sales process is getting people to love duelling pianos:<br /> <br /> * Especially for a wedding<br /> * My fiancé and I met at a duelling piano bar<br /> * It starts with the guys in bars creating love for duelling pianos. And that might not be John himself, he is leveraging the work of others!<br /> * Most of his leads come from Google<br /> * Plus Gigmaster.com and GigSalad.com – where people are looking for events<br /> * Some from Facebook – he promotes his page by promoting with articles. He promotes every 3 months. If he pops up every 3 months, as opposed continuously (which didn’t work as well)<br /> #18 The Magic 7 Hours with Dan Harrison#18 The Magic 7 Hours with Dan Harrisonhttp://thenext100days.org/?p=361Thu, 12 May 2016 13:01:10 +010050:16falsefullThe Next 100 Days invited Dan Harrison from Customers On Tap, who is carving out a solid reputation in the field of customer acquisition. He starts by discussing a concept which covers the time needed to build rapport and convert a prospect into a customer.<br /> <br /> It is…<br /> <br /> The Magic 7 Hours<br /> <br /> <br /> <br /> It’s all about relationships. It comes from work that Google did. How much time you need to spend with prospects before they spend money.<br /> <br /> So if you are trying to attract new customers and they have never heard of your before, and they have no relationship with you already. Then it takes approximately 7 HOURS of exposure to you and your content before they feel enough rapport and enough trust before they spend with you.<br /> <br /> Google have commissioned research into “Moments of Truth”. Included in that research were the number of touches where you are seeing someone’s content in a number of different places, such as email and social media.<br /> <br /> Irrespective of numbers, the whole concept is that it takes a discrete amount of time consuming your content before they will buy from you. It is an idea that gives you a plan of structuring the amount and type of content you create and distribute.<br /> <br /> So how many communications before someone buys? Dan has completed research with his own customers that has told him that the average number of (events) communications is NINE before the prospect becomes a buyer. It does depend on service.<br /> <br /> Follow up is critical! It is not just the initial impression, but all the other things that happen afterwards to build up that rapport, to get the transaction.<br /> <br /> UK prospects are more reserved, we like to take our time to get to know someone, we are more curious than perhaps peoples are elsewhere. It makes common sense.<br /> <br /> Repetition is fundamental to getting your message across. Direct marketers have long understood that a 3 mailing campaign will almost always outperform a single mailing.<br /> <br /> Dan tracked people’s interactions by time in his CRM system. Everything is logged. He counted the number of events before a transaction took place.<br /> <br /> We are in a digital age where business owners are seduced by automation, passive income and very hands off approaches to their business. The basic concept of building a relationship and having a PERSONAL rapport with someone BEFORE they buy, has been forgotten in favour of ‘how may Facebook ads can I have, how many funnels can I do, how many emails can I send’. This is a pursuit of automation rather than the bit that works.<br /> <br /> What sort of events/relationships are working within that 7 HOURS?<br /> <br /> Dan notes the most important ‘events’ or touch-points in that seven hours are:<br /> <br /> * Speaking to someone on the PHONE.<br /> * Speaking to someone at an event, as exhibitor or attendee.<br /> * Video content, such as recording a training video.<br /> * Content sent by email and social media and then INTERACTING with someone on email or social media. Responding to an email for example.<br /> <br /> They add up and there is a CUMULATIVE effect. The lesson for your business is to allow your customers to talk to you more.<br /> <br /> Sending out broadcast Twitter tweets and Facebook posts when it was NOVEL did work. Now you are in a sea of people doing exactly the same. Dan argues it worked because it was novel NOT because it was effective.<br /> <br /> In the meantime, relationships have not changed in the slightest. It is just different ways to do that. If I send messages and people have consumed the content AND then they meet you at an event or exhibition, then that relationship is instantly reinforced by your social content.<br /> <br /> Dan says everything has to act together – the online with the offline (such as telephone contact).<br /> <br /> #17 Ash Taylor The Implementation Coach#17 Ash Taylor The Implementation Coachhttp://thenext100days.org/?p=354Fri, 06 May 2016 19:17:27 +010052:47falsefull<br /> <br /> The Implementation Coach<br /> What stops people getting more done?<br /> <br /> Ash ran a survey and found the main reason was distractions with 70% of respondents!<br /> <br /> Ash pointed to several reasons for not getting things done in the podcast…<br /> <br /> * You have no clear direction<br /> * You say yes to things too easily<br /> * You have no structure to your diary<br /> * You fail to plan ahead<br /> * You’re looking for the big win<br /> * You multitask (stop that)<br /> * Not understanding the difference between being Efficient and being Effective<br /> * You place very little or no value on your own time<br /> * You allow people to interrupt you<br /> * You work too many hours<br /> * You delegate poorly<br /> * You don’t have any accountability<br /> * You’ve never seen success so it seems out of reach so what’s the point anyway?<br /> <br /> Ash has turned over 20 years of tennis coaching into coaching small business owners so they get better results. Ash walked us through the things he sees repeatedly in his one to one consultations.<br /> <br /> One startling revelation was 7 or 8 people out of 10 do not have goals!<br /> Here’s how Ash describes his approach.<br /> <br /> * Set goals (meaningful goals)<br /> <br /> There is a very simple reason that I am as effective and productive as I am. I set goals. I have a long term vision of where I want to be in a year’s time and that is further broken down into smaller goals for each quarter, month and then each day. I know exactly what activity is required to achieve those goals and prioritise on that activity. It’s incredibly liberating being able to just ask yourself “is what I’m doing right now moving me towards one of my goals?” and if not STOP IT.<br /> <br /> I am assuming you have clear written goals and therefore should have a good idea of what activities are required to achieve these goals. If you don’t have goals, go set some.<br /> <br /> * Plan your day in advance<br /> <br /> I always plan these activities into my dairy each day on the night before. There is plenty of evidence to suggest that every minute of planning can save you 10 times the amount of time in execution. That’s a 1000% return. Just spending 6 minutes planning your day the night before will therefore save you a full hour the following day. Make sure you plan the things that are important to you for first thing in the day.<br /> <br /> Planning the night before is essential for a number of reasons<br /> <br /> * It allows you to review any accomplishments whilst still fresh in your mind.<br /> * It gives you an opportunity to download any thoughts you might have which will<br /> * enable better quality sleep<br /> * It lets you start the following day without any time wasted in planning or<br /> * You can sit down, open your planner and start work<br /> * You can diarise the imperative activities into your schedule first before anything else<br /> * disturbs you.<br /> * It creates focus for the day ahead<br /> <br /> <br /> * Get organised<br /> <br /> Two thirds of people spend up to 30 minutes every day looking for stuff in order to complete or start tasks. This is the same as 15 hours a month or two whole days just looking for things! Disorder has also been proven to have a negative effect on focus and therefore productivity.<br /> <br /> It’s the little things such as:<br /> <br /> * Having a tidy desk or at least knowing where everything is<br /> * Keeping most used files to hand<br /> * Having a storage system that you know works<br /> * Organising the files on your computer<br /> * Planning any travel routes in advance as part of your planning the day before<br /> * Having your wardrobe organised and laying out clothes the night before<br /> * Always keeping your keys, wallet/purse, phone in the same place<br /> <br /> These are all small things but added up can mak...#16 5 Secrets of 100 Day Planning#16 5 Secrets of 100 Day Planninghttp://thenext100days.org/?p=345Fri, 29 Apr 2016 08:49:36 +010041:46falsefullIn this episode Graham and Kevin reveal the 5 secrets of 100 day planning that will make the next 100 days great. Obey these 5 simple rules and 100 day planning will become much easier and will help you achieve great results.<br /> <br /> <br /> Secret #1 Work on one key business “THEME” that will do the most to take you forward.<br /> Kevin makes the point on the podcast that you can go an inch in a hundred directions or a mile in one direction.What is the most important thing that will take your business forward? What is your MAIN problem at the moment?<br /> <br /> * Lead generation<br /> * Converting leads<br /> * Upselling / cross selling<br /> * Product development<br /> * Systems &amp; automation<br /> <br /> The list itself could be extended to financial, customer service, branding etc. The important thing is whatever the one key business theme, it is YOUR PRIORITY.<br /> <br /> Both Kevin and I are focused on lead generation in the next 100 days, within our respective businesses AND for the podcast itself. For us, lead generation is about attracting people who are both ready now and not quite ready, but will be soon, to our respective businesses. Equally, we would wish to REPEL people who are not suited to our business.<br /> <br /> It’s a GIVERS GAIN mentality. Give value before your customer spends with you.<br /> Secret #2 Is the period of 100 days the right period?<br /> Any longer you get diminishing returns.<br /> <br /> Yesterday, it was 100 days until the first day of the Rio Olympic Games. As athletes get themselves into tip top shape, it’s like us having the same time period for our own Medal hopes.<br /> 100 Days is long enough to get real change &amp; momentum, but not too long to get diminishing returns &amp; lack of focus. That first 5 days, where you are focusing on planning. The quality time upfront is SECRET No 3…<br /> Secret #3 The heavy lifting thinking time:<br /> spend time to think through your strategy and tactics; the who, what &amp; when in those first 5 planning days!Think through what you should do yourself and what you delegate or outsource. Find ways to get other people to support you.Get to a crystal clear path, so you can execute effectively. You will have one MAIN theme, but the other things that need getting done. Forgive yourself. You cannot do everything. So don’t. Only do the stuff where you add your best value.Take time out. Get away from your desk. Think it through.Think what success looks like as you reach the 100th Day? Kevin pointed out that that nicely brings us to SECRET No 4<br /> Secret #4 A plan on a page is sufficient<br /> What goes on a one-page plan?- Get clear about “What problem this theme will solve?”<br /> - What is the benefit is there to your business?<br /> - What budget, resources do I need?<br /> - What are the associated milestones, weeks, months, 100 days<br /> - What are the stumbling blocks you can foresee?<br /> - What are the risks of focusing upon your THEME?<br /> - What metrics will you put in place to measure the achievements made towards your 100 day goal?So, identify the key things that need to happen, the key next steps, the unknowns you need to explore. This is not an investment case so it doesn’t need to be 50 pages.Remember if your plan is failing, then FAIL FAST, FAIL FORWARDS, FAIL FREQUENTLY – so you continue to learn from the process. Equally, make sure you are reviewing successes too. You’ll want to repeat these.<br /> Secret #5 Break the plan down into milestones and weekly plans<br /> Have achievable stages. Break down the big goals and create a TO DO LIST from the elements of the overall goal.<br /> <br /> <br /> Example<br /> <br /> Lead Generation: magnetically attract people to your business.<br /> <br /> STRATEGY<br /> <br /> Review where you have been and where you want to get to. How are you going to attract people to you? Who is it you want to attract and who do you want to repel...#15 Accountability for your 100 day goals#15 Accountability for your 100 day goalshttp://thenext100days.org/?p=340Fri, 22 Apr 2016 07:32:44 +010045:33falsefullWe believe that creating accountability is key to achieving your business goals. You may well have set out your goals for the next 100 days, the big challenge is turning them into reality, especially if you are a solopreneur or lone worker. In this episode of The Next 100 Days Podcast Kevin and Graham talk about overcoming the things that de-rail you and how you can use accountability and measurement in tandem to maintain your progress, keep you honest, and on track.<br /> <br /> <br /> <br /> We cover a number of key points that help keep you on track and give you accountability both to yourself and to other people<br /> <br /> * Focus in on the things that really matter for the next 100 days, don't take on too much, less is more.<br /> * At the beginning of 100 days, break your goals down into milestones and weekly tasks, and in each week during the 100 day period make sure you complete what you originally planned to do.<br /> * Set aside quality time to work on rather than in your business<br /> * Try the Pomodoro technique. Set a timer for 25 minutes and work on something solidly without interruption, then take a 5 minute break and start over again with another 25 minute block.<br /> * Use a daily to do list<br /> * Measure what you need to do, and measure the inputs to the process and not the result. Our example was weight loss, don't measure how much you weigh instead measure the exercise you take or the calories you consume. The example applies equally to business. Focus on the things that get you results not the results themselves. Remember things with $ signs tend to be result metrics not performance metrics<br /> * Play games with yourself once you start measuring things. This is a great way of improving accountability to yourself. How many quality Pomodoros can you do in a day? a week? Graham talked about challenging himself to shave time off his daily walk round the village, there are many ways you can challenge yourself and our achievement into a game.<br /> * Make sure you measure the right things, make sure what you measure has a high degree of impact on the goal you want to achieve, and also make sure its something that is well within your own sphere of influence and not disrupted by too many external factors.<br /> * Get some accountability from other people. A mentor, a coach, or a mastermind group can really help hold you to task. This will also give you the challenge that you need and help ensure the things you are doing are the right things to get you the results you want<br /> <br /> Kevin mentioned the tool he uses to break his goals down to milestones, weekly tasks, and daily activities. You can check out <a href="http://560b9c-01crh0z5320qf16rd6k.hop.clickbank.net/">Goals On Track here. </a><br /> <br />#14 Social Media and The 100 Day Launch with Amanda Brown#14 Social Media and The 100 Day Launch with Amanda Brownhttp://thenext100days.org/?p=330Thu, 14 Apr 2016 11:24:19 +010047:56falsefullAmanda brown talks to Graham and Kevin about using social media in your business, and about how she is using social media in her own 100 day launch for the Celebration Project.<br /> <br /> <br /> <br /> After a corporate career working for Ford Motor Company and Merchant Banks, Amanda became a garden designer and for the last 7 years has run her marketing consultancy business, Alterra Consulting.<br /> <br /> She invested heavily in a deep understanding of social media platforms, like Facebook, LinkedIn and Twitter. For Amanda, social media is about ‘expressing your individuality’. She says the best form of social media is in fact meeting people face-to-face.<br /> <br /> We picked up a number of tips during the podcast…<br /> <br /> TIP #1: As a marketing consultant, one of the first things she determines when meeting a new client is, how and where they meet their customers. She finds out what is their process for finding their new customers.<br /> <br /> TIP #2: Amanda discussed her MODEL social media approach for small businesses. You know, the ones that don’t have marketing departments, but do have great projects!<br /> <br /> * In a 100-day time frame she recommends that you create a large ‘white paper’ on your project.<br /> * Which can be broken down, or sliced up into 4 blog posts.<br /> * Several email communications.<br /> * 10 or more tweets or Facebook or LinkedIn posts.<br /> * This is ‘re-purposing’ of content. It is logical – create a big piece of work, then break it into lots of single-idea subjects that resonate with your ideal customer.<br /> <br /> TIP #3: Make use of Twitter. Search out the influencers in your market and send them a message using the Twitter platform. Amanda told us how she had done this successfully with Darren Rowse, the Australian founder of ProBlogger. Amanda wanted to sound out Darren about using a hyphen in a URL. And she got an answer she was able to act upon.<br /> <br /> TIP #4: Amanda advises you should be scheduling at least 5 Tweets per day to create the kind of exposure your local business requires.<br /> <br /> TIP #5: Amanda also advises you do add your job role and company in the line under your name but to help you get found by other people searching LinkedIn, be sure to add a few words to highlight what value you bring to others. (Graham: I took immediate action on this, because I wasn’t doing that – check my profile and link to me on LinkedIn <a href="https://uk.linkedin.com/in/graham-arrowsmith-45b4b41">https://uk.linkedin.com/in/graham-arrowsmith-45b4b41</a>).<br /> <br /> TIP #6: An excellent way to use LinkedIn for search is by using the ‘advanced people search’…<br /> <br /> Linked-In Advanced People Search<br /> <br /> And then we got onto Amanda’s new project. She is a services expert. She has never sold a product before. Until now.<br /> <br /> Amanda told us about her 100 day challenge to create a new product. Her inspiration came from her Mastermind group and external inspiration like John Lee Dumas, an American entrepreneur who also chats with inspiring entrepreneurs in his podcast Entrepreneur On Fire.<br /> <br /> Most impressively, Amanda wishes to devote part of the profits from the product sale to support a couple of charities: 'Soroptimist Internatiional' and 'Pencils of Promise'<br /> <br /> The product is called The Celebration Project. It runs counter the sheer weight of bad news we are all subject to in the media every day. The Celebration Project will offer a journal for people to add their wins to, little or otherwise. The compilation of these celebrations is sure going to make you look back on your life and see more of the good you have experienced, wouldn’t you say?<br /> <br /> Amanda discussed the challenges of the 100 day launch – sourcing product, website development, branding, the creation of an email list – TIP #7: she will leverage (carefully) her ambassadors – friendly referrers.#13 100 days to a healthier life with Aidan Lee#13 100 days to a healthier life with Aidan Leehttp://thenext100days.org/?p=318Thu, 07 Apr 2016 18:02:10 +010049:17falsefull100 days to a healthier life? Aidan Lee, from FitRoots tells us how. Listen in as he talks to us about holistic health and fitness. <br /> <br /> <br /> <br /> Aidan trained in martial arts since he was four years old. His father opened one of the first Kick-boxing training clubs in the area. He is now in his twenties and has been teaching since he was TEN years old.<br /> <br /> Aidan studied philosophy to understand the body and mind. FitRoots, based at Slough in Berkshire, was developed to offer services concentrating on the body and the mind. His goal with strength training is to ensure you are both strong and supple.<br /> <br /> If you have kicked your New Year’s Resolution into the long grass, you are in the majority. Aidan stresses the importance of habit changing. FitRoots knows that habitual change is the way people make lasting change, whether that is drinking more water or losing weight.<br /> <br /> The right knowledge is important too. Aidan offers a tailored approach to his clients.<br /> <br /> His holistic approach focuses upon the mind as well as the body. This is quite distinct from the majority view in his industry, which seems focused on the body. Much of this focus derives from the body building industry of the seventies and eighties. The focus is on reverse engineering or attempting to reverse engineer the body. All show and no go.<br /> <br /> Aidan stresses we need to have a better overall quality of life. This is part of his modus operandi with clients, seeing their mental, state of mind, stress and physical strength are balanced, not just body shaping.<br /> <br /> How do you do it? Habit change. Start with one or two small changes per week. Over half a year you’ll have made 50 or more changes. Although it is hard. The experience of the change is necessary as is celebrating wins. The mind-set needs to be right to make these changes. Their WHY needs to be in place.<br /> 100 days to a healthier life?<br /> The Next 100 Days is all about getting the right mind-set to make their changes. Whether this is health and fitness or changes within their business. The shorter time-frame makes the task more achievable and enjoyable.<br /> <br /> Aidan also tells of the importance of tapping into his client’s pains. That’s what he means by the why.<br /> <br /> He is certainly not a personal trainer. Get someone in, count their reps, shout at them and move them on. His approach is all about habit change, planned change, almost life coaching. His study of philosophy helps his understand why people are here, what are they working towards, all comes in handy.<br /> <br /> His clients are accountable to him. He is like a personal one-on-one mastermind. His schedule keeps people on track as a coach. Within the 100 days, they are kept honest with their plans.<br /> <br /> Aidan stresses if you don’t have your personal health and wellbeing, you will not perform well in your business, your personal life will not be balanced. He helps his audience of high net worth individuals, hard-driven professionals, corporate leaders and entrepreneurs.<br /> <br /> Do you find that by the end of the day you have nothing left?<br /> <br /> So, for 100 days to a healthier life, where do you start?<br /> Start with understanding what is your biggest problem.<br /> From this problem, he works out how he’ll solve that.<br /> He considers what is the easiest thing to get rid of.<br /> <br /> Are you tired all the time? Let’s say you get up early each day and by 2-3pm in the afternoon you are low on energy. Here’s SIX areas you can fix.<br /> <br /> * Are you breathing properly?<br /> <br /> Aidan suggests using a special breathing exercise. This gives you more energy, brings their immunity levels up and oxygenates the body.Aidan creates an intervention that lasts for a few minutes that enlivens the rest of the day. So, it is very much worth the investment of time and effort.#12 Reviewing The Last 100 Days#12 Reviewing The Last 100 Dayshttp://thenext100days.org/?p=291Thu, 31 Mar 2016 09:58:03 +010042:46falsefullHow do you review the progress you made in your business in the last 100 days? In this episode we look at a great technique to identify what went well, what could have gone better, and what lessons can be learned. This allows us to celebrate the wins, learn from the failures and begin to identify the priorities for the next 100 day period. Join us as we share the Thinking Hats technique for reviewing the last 100 days progress towards your business goals.<br /> <br /> If you want to perform your own thinking hats review we've created a template that you can <a href="http://thenext100days.org/episode12download">download here</a>. (or go to www.thenext100days.org/episode12download)<br /> <br /> <br /> <br /> To demonstrate Thinking Hats in action, Kevin and Graham use the technique to review whats happened in the first 100 days of the podcast, taking you through the successes, failures and lessons learned for the show right from the decision to start recording through publishing the first episode; going live on iTunes; and right through to recording the current episode. This episode forms great listening both for anyone wanting to review their business progress and for anyone contemplating starting a podcast as we share our own learning.<br /> <br /> Thinking Hats is a really powerful but simple technique, and works particularly well when the review involves a group of people. It lends itself in particular to performing and end of project review. We consider each 100 day plan that you take on to be a project with a beginning, middle, and end. Undertaking a review is a great way to get closure on each 100 day period. Reviewing the last 100 days need only take an hour or so. As we explain in the show, there are six different coloured hats, each colour represents a different aspect of the review. You structure the review so you wear one hat at a time, and concentrate just on that particular hat.<br /> <br /> The blue hat represents process - you wear this first, especially when working with more than one person, making sure everyone understands what they are doing and how the session will work. If you are by yourself, just make sure you have a template to write down everything that comes to mind as you go through each hat in turn<br /> <br /> The white hat represents outcome - In this case its to review the last 100 days and capture learning in order to plan again, but you can use the technique in lots of other problem solving or review situations. Just be clear what the purpose of doing the review is and what you will use the information for<br /> <br /> The red hat is about emotion -  Its useful when reviewing the last 100 days to get your gut feeling of how it went out of the way, so record how you feel about where you are and what happened before you take a more objective and systematic review. In a team situation this lets team members get things off their chest and allows a more ordered discussion to follow.<br /> <br /> The yellow and black hats record the successes and failures. The order you look at the yellow and black hats is interchangeable. I like to stay positive and take the yellow hat first<br /> <br /> The yellow hat considers what went well. Record the wins, no matter how big or small. Avoid being negative, focus in on all the things that were good about the last period. Even when your emotional response with the red hat was poor you will be surprised how much actually went well when you turn your mind to it.<br /> <br /> The black hat considers what went less well. Capture it and move on.<br /> <br /> The green hat is most important of all, where you draw your conclusions. First think about what you could have done differently, particularly against all the things you noted under the black hat. What lessons have you learned. Where does your approach work, where does it need to change. Whats left unfinished? does it need to be carried forward to the next period?<br /> <br /> <br /> #11 Managing Cashflow with Hayley Chiba#11 Managing Cashflow with Hayley Chibahttp://thenext100days.org/?p=285Thu, 24 Mar 2016 13:24:10 +010043:43falsefullDo you need more sales? Or is it really more cash that you need? Perhaps its both. But sales don't arrive overnight. We often talk in the podcast about how you can use the 100 day model to grow your business, but that doesn't solve the cash issue you have today or tomorrow. So, how do you buy yourself the 100 days you need? In this episode Graham and Kevin talk to Hayley Chiba, a small business finance expert and discover all about managing cashflow, and how you can buy yourself the space to execute your 100 day plan.<br /> <br /> <br /> <br /> Hayley tells us that cash flow problems are often not recognised or addressed until it’s almost too late. Your business  has worked hard to grow and expand, or as a Start-up you may have ambitiously ploughed all your time and effort into launch. But very quickly, almost overnight, you realise you’ve suddenly run out of cash. The continual supplier calls and worries over when the next slug of income will be coming in, can only add to the stress of this situation. But there are 10 different areas you can look at to ease your cash problems and Hayley talks and through each of these in detail during the podcast. The 10 things Hayley mentions as key to managing cashflow are:<br /> <br /> * Hold back Supplier Payments (How to do it Properly)<br /> * Complete What You’ve Started, manage your work in progress.<br /> * Top Notch Sales Ledger Processes<br /> * Credit Controllers the Unsung Heroes<br /> * Get Immediate Funding<br /> * Get Credit from Suppliers<br /> * Find an Alternative Supplier<br /> * Credit Cards<br /> * How to use ON STOP<br /> * Simple Steps to Create a cashflow forecast.<br /> <br /> In the show we mention Hayley's e-book "Short Term Cashflow Tactics" which goes into much more detail. <a href="http://eepurl.com/bPEdHT" target="_blank">You can download the ebook here.</a><br /> <br /> If you want to learn more about small business finance and managing cashflow, Hayley's Udemy courses are available <a href="http://click.linksynergy.com/fs-bin/click?id=OEgXkoNuyBE&amp;subid=&amp;offerid=323085.1&amp;type=10&amp;tmpid=14538&amp;RD_PARM1=https%3A%2F%2Fwww.udemy.com%2Fessential-business-finance-for-coaches-and-consultants%2F" target="_blank">through this link.</a><br /> <br /> You can contact Hayley in the next 100 days Facebook group or via her website <a href="http://www.betternumbers.co.uk" target="_blank">better numbers.co.uk</a><br /> <br />#10 Mastering Public Relations with Peter Osborne#10 Mastering Public Relations with Peter Osbornehttp://thenext100days.org/?p=276Thu, 17 Mar 2016 09:26:10 +010041:24falsefullThese days most of our focus goes toward social media. We often forget the powerful role traditional media can play in helping promote our businesses. If your plans for the next 100 days involve drawing some media attention to your business, then this episode is for you.<br /> <br /> <br /> <br /> Kevin and Graham explore the world of public relations. They interview PR expert Peter Osborne, who has just launched a new business, <a href="http://crediblecomms.com" target="_blank">Credible Communications</a>, to support organisations with their communications strategy and public relations challenges.<br /> <br /> Peter is well qualified to tell us all about PR. He started his career as a journalist on a local newspaper in the north of England. He knows all about the strategies to use if you want to get your business noticed in the local press. He also knows how journalists operate, and how to get them to tell the right story about your business.<br /> <br /> Peter is a poacher turned gamekeeper, and instead of reporting the stories, Peter now specialises in getting the media on your side. He has spent most of his career in the communications teams of corporate organisations that aren't always seen in the best light be the public. The tobacco industry, the nuclear power industry. Peter is an expert in handling the press, whether it is TV, radio or print.<br /> <br /> We asked Peter two questions that are really relevant for many of us as business owners.<br /> Ive got a great story to tell, how do I get some media coverage for it?<br /> A journalist has just called me unexpectedly, he wants an interview (or even a radio or TV appearance), what do I do?<br /> Tune in to the podcast and hear Peter Osborne answer these two questions.<br /> <br /> <br /> <br /> To find out more you can contact Peter Osborne through the next 100 days private Facebook group or email peter@crediblecomms.com#09 Your Business Through Your Customer’s Eyes with Ian Hughes#09 Your Business Through Your Customer’s Eyes with Ian Hugheshttp://thenext100days.org/?p=270Thu, 10 Mar 2016 16:17:24 +010001:02:24falsefullOn this podcast, Kevin and Graham chat to Ian Hughes the Founder and Chief Executive of Consumer Intelligence, a company based in Bristol. They advise companies in customer satisfaction services in Brazil, UK, Ireland, US, Canada, Malaysia, Hong Kong, Singapore, Taiwan, United Arab Emirates and France.<br /> <br /> He learnt early on in his career, working in the mail room of his father’s mail order services company, that if you get the service wrong upfront, it costs you a fortune at the back end.<br /> <br /> Ian Hughes describes how customer satisfaction varies around the world. What you might get away with as good service in the UK, you would not survive in the opulent surrounds of Dubai, where wealth drives the expectation of higher levels of service.<br /> <br /> You’ll hear how important it is to:<br /> <br /> * See the world through the eyes of the customer. The best way to do this is to be a customer of the organisation. Approach them through naïve eyes. Come at it with curiosity. Use both ears!Ian says this alone will reveal 80% of the customer satisfaction issues companies have.<br /> * Listen to the opinions of your own people. Ian believes 70% of experiences that his company faces were delivered at the board table. But it is difficult to connect their ideas to staff. There are many reasons for the disconnect between plan and execution. Ian quotes a customer who advises “You should never confuse strategy with stupidity”. The more layers there are in a company the more difficult it is to achieve clarity.He says the best leaders incessantly communicate SIMPLE messages about serving customers over and over again.<br /> * You start customer communities. Great CEOs are NEVER far from the customer. In Facebook for example. Ian’s company Consumer Intelligence has created a feedback community – <a href="http://www.viewsbank.com">viewsbank.com</a><br /> <br /> Consumers interact with each other and with companies. Viewsbank’s 150,000 contributors produce “amazing, unbelievable” ideas for Ian’s customers. The advice is to spend time with your customers online – create a dialogue.<br /> <br /> * Mystery shop your competitors. What is it like to shop with them? Be curious. Do it clinically. How long does it take for goods to arrive? What is the experience like opening the packaging?<br /> * Know the 4 most important things about customer satisfaction:<br /> <br /> * The only person that can define customer satisfaction is YOUR CUSTOMER. So see the world through their eyes.<br /> * Great customer experience is delivered by people and processes coming together. That is ‘shockingly tough to do’.<br /> * You are only as good as your last service experience, so make EVERY experience count.<br /> * Be unique. Differentiate yourself. And continue to differentiate yourself. “Excite in a world of bland”.Ian says the best experience that this podcast can deliver is for YOU to be incited to take action – on just one thing you’ve been moved about. As a result of this podcast, please take action on at least one thing that applies.EXCITE to INCITE!<br /> <br /> <br /> <br /> You can find out more about Ian Hughes and his company Consumer Intelligence or Ian.hughes@consumerintelligence.com<br /> <br /> <a href="http://www,consumerintelligence.com" target="_blank">www.consumerintelligence.com</a><br /> <br /> Footnote: Ian’s I Love Claims Board involvement is to be on the organising committee – largely to keep them happy and satisfied at events for companies involved in the claims industry.<br /> <br />#08 Sam Ashdown The Bossy Northerner#08 Sam Ashdown The Bossy Northernerhttp://thenext100days.org/?p=264Tue, 01 Mar 2016 22:51:35 +010001:04:53falsefullGraham and Kevin chat to Sam Ashdown, "The Bossy Northerner". Sam is a very smart marketer, who offers amazingly clear marketing advice to clients to improve their businesses.<br /> <br /> Sam Ashdown chooses to work with independent estate agents to help transform their businesses. She helps them get more valuations, win more instructions and sell more properties. Sam tells us that she likes dealing with entrepreneurs who can make quick decisions and therefore steers clear of the large chain estate agencies.<br /> <br /> In a fascinating podcast, Sam tells us about how she has moved house herself more times than you can shake a stick at. She learnt early how important it was to properly market your property. That became her first business. Sam describes how important psychology is to her business. Often the reason for a premium house failing to sell is a function of the minds of one or both of the owners. Sam has to get into their heads before they can move forward. And so it is with the estate agency businesses she deals with.<br /> <br /> The lessons of the estate agency market are lessons for all businesses. Sam describes her consultancy framework ‘Legend’, starting with listen and ending with decision. Listen to the podcast to get more on this very useful way to approach sales and marketing challenges. In the listen section, Sam tells us how important it is to write a pain letter from your avatar, or ideal customer. If the letter makes you cry, you are probably nailing the letter and thereby your understanding of your avatar’s pain points.<br /> <br /> Sam Ashdown recommended Gay Hendricks “The Big Leap” as a great book on limiting beliefs. It will help you see things in a more positive light. Catch yourself saying something won’t happen because of XYZ, and replace with ‘if I did ABC then I can make it happen’.<br /> <br /> Sam’s three-part strategy for growth is: a) identify your persona by writing that pain letter (this will help you craft a great sales page on your website or write content based on what matters most to your ideal audience; b) define your 100 day goal – Sam explained she sets an income goal is and what steps she is taking this week to reach the goal set; and c) accountability – that’s the way others in the mastermind groups she is a part of keep her focused and honest to her goals. She explains how each week she explains her specific action items that will drive her to reaching her goals.<br /> <br /> You can find out more about Sam at <a href="http://www.samashdown.co.uk">www.samashdown.co.uk</a><br /> <br />#07 Sophie Jewry The Queen of Brand#07 Sophie Jewry The Queen of Brandhttp://thenext100days.org/?p=257Wed, 24 Feb 2016 17:42:30 +010001:05:34falsefullGraham and Kevin chat to Sophie Jewry The Queen of Brand.<br /> <br /> Sophie explains the steps you should take to sense check your branding strategy. You’ll learn how important it is to get clear about why you are in business. She advises you keep asking that why question to become really clear as to why you have set up the business you have. You’ll then need to describe in lots of detail the people you want to serve, your mission and the value you’ll offer them. Where do the people you want to serve hang out? what are their interests? the newspapers or blogs they read, the music they listen to, the holidays they take, their age, gender and so on. Sense check. Businesses are full of people all with these characteristics. This description of your ideal clients will help you identify media to use to connect with them.<br /> <br /> Sophie’s biggest take away is BE CONSISTENT. That refers to the colours you use on your business stationery and website, the fonts you use, the pictures you display. It refers to the service you offer, either offline or online. Your consistency helps you to create identity, generalisations (automated learned connections like we all learn, for instance when learning how to open a door) and most importantly those emotional connections to your brand.<br /> <br /> Sophie mentions a good read that will help you make your brand “stick”. It’s called Made to Stick by Chip Heath and Dan Heath available from Amazon UK <a href="http://amzn.to/21rcek5" target="_blank">http://amzn.to/21rcek5</a> and Amazon USA <a href="http://amzn.to/1WJ3GBR" target="_blank">http://amzn.to/1WJ3GBR</a><br /> <br /> You can find out more about Sophie by googling Sophie Jewry The Queen of Brand, or Brand Kitchen or by visiting <a href="http://www.sophiejewry.com/">http://www.sophiejewry.com/</a><br /> <br />#06 Marketing Strategy with Julian Rawel#06 Marketing Strategy with Julian Rawelhttp://thenext100days.org/?p=236Tue, 16 Feb 2016 22:49:29 +010050:52falsefullGraham and Kevin chat about the 3 Cs of strategy with Julian Rawel from <a href="http://www.marketechoes.co.uk/#our-services" target="_blank">Market Echoes</a>.<br /> <br /> Julian explains the 3 Cs - Customers; Competitors and Control - and how they are relevant to every business from the corner shop to the multinational. He provides some great ideas for business owners to put the 3Cs into action in their own businesses using a very practical and easily executable approach that fits easily into the next 100 days. If you are looking for some really great advice to help you determine the right direction to take your business then listen in for some real gems of wisdom from Julian Rawel.<br /> <br /> You can find out more about the 3Cs and Julian's 7 point toolkit on his blog <a href="http://www.marketechoes.co.uk/2015/06/how-strategy-really-works-my-three-cs/" target="_blank">http://www.marketechoes.co.uk/2015/06/how-strategy-really-works-my-three-cs/</a><br /> <br /> Julian Rawel is a marketing professional with a track record of customer focused entrepreneurship, management, marketing and education. He helped take Eurocamp from start-up business to stock market listed multi-national, establishing Eurocamp's reputation for customer service and satisfaction and regularly winning national travel awards.<br /> <br /> As marketing director for the Royal Armouries Museum, Britain's biggest post war museum development, Julian was responsible for creating the customer focus and service in the museum which attracted national and international visitors.<br /> <br /> He has worked with universities since 2000, as a lecturer — twice winning the Distinguished Teaching Award at TiasNimbas Business School (Netherlands) — and as director of executive education at Bradford University School of Management — one of Europe's top business schools.#05 An Interview with The Time Doctor – Mike Gardner#05 An Interview with The Time Doctor – Mike Gardnerhttp://thenext100days.org/?p=227Tue, 09 Feb 2016 23:50:55 +010050:51falsefullKevin and Graham talk about holistic goals and managing your time along with interview guest Mike Gardner, the Time Doctor. Mike talks about his book Business Owners: Your Family Misses You: Time Management Strategies That Free Up Two Hours A Day And Get You Loved Again.<br /> <br /> While you aim to focus on one business goal for the next 100 days, the rest of your life isn't quite so straightforward, as you juggle family priorities with business, aim for a healthy lifestyle, pursue leisure interests, hobbies and so on. Mike Gardner's holistic approach is really helpful and brings everything together with the right amount of balance to make it work.<br /> <br />  Listen to the show and get some very practical tips that you can implement straight away to help you make more progress in less time and that will make a real difference in your life.<br /> <br /> Mike’s view of goal setting is a little different, and he divides his goals into 3 groups and has specific strategies for each. The groups are:<br /> <br /> * I want it but I don’t have it in my life<br /> * I have it and I want to keep it in my life<br /> * I have it in my life, but I don’t want it<br /> <br /> Mike Gardner is a member of <a href="https://www.facebook.com/groups/thenext100days/" target="_blank">The Next 100 Days Podcast Facebook Group</a>, so if you want to follow up anything we raise in the podcast come on over to the group, ask a question, and join in the conversation. Alternatively find Mike in his own group, <a href="https://www.facebook.com/groups/Thetimedoctoracademy/">The Time Management Academy</a><br /> <br /> Mike's book, Your Family Misses You is available on Amazon:<br /> <br /> UK Link <a href="http://amzn.to/1V20aSr" target="_blank">http://amzn.to/1V20aSr</a><br /> <br /> USA Link <a href="http://amzn.to/1Q7P6Fd" target="_blank">http://amzn.to/1Q7P6Fd</a><br /> <br />#04 Optimising your business for Google#04 Optimising your business for Googlehttp://thenext100days.org/?p=219Mon, 01 Feb 2016 08:00:43 +010050:54falsefullKevin and Graham talk about the things you need to do to increase the chances of your business ranking well in a Google search. Graham has been refreshing the website for his own company <a href="http://www.finelyfettled.co.uk">Finely Fettled</a>, and he shares how he has been increasing the focus of the business on a specific niche in his market and is using some simple SEO (search engine optimisation) techniques to increase his chances of being found when potential clients search in Google<br /> <br />#03 Powerful Presentations with Ernie Boxall#03 Powerful Presentations with Ernie Boxallhttp://thenext100days.org/?p=182Mon, 25 Jan 2016 20:54:48 +010047:11falsefullBeing able to present well, and make a pitch about your business, is a vital business skill. Often you only have a very short time to get your message across.<br /> <br /> In this episode Kevin chats with Ernie Boxall to find out the secrets of the "60 Second Presentation" and Graham reveals 5 secrets that will transform your presentation and make it stand out.<br /> <br />#02 Strengthsfinder, improve the value you add in the next 100 days#02 Strengthsfinder, improve the value you add in the next 100 daysIn this episode Kevin and Graham discuss Strengthsfinder 2.0 from the Gallup organisation, and how it can be used to give you strategies that will allow you to add more value to your business by making best use of your talents. The time you have to work on your business is precious, and many business owners fall into the trap of trying to do everything themselves. If you really want to move your business forward you must recognise that some things you do add more value than others, and that you need to focus your time on the things you do best.

The Strengthsfinder 2.0 test allows you to understand better where your natural talents lie. You take the test by buying the book, and then using the unique code supplied with it to undertake an online self assessment. There are 34 different strengths outlined in the book; the test tells you which ones make up your own personal top 5. The power of Strengthsfinder 2.0 comes from the strategies the book recommends to help you maximise each of the 5 talents.




The book is available from Amazon both in hardback and kindle. Avoid buying the book second hand, chances are the online access code to take the test will already have been used, rendering the book useless.


The online test asks 177 separate questions, and gives a maximum 20 seconds to answer each, meaning you go with your gut answer and don't have the opportunity to over analyse your response. The questions allow a remarkably accurate assessment of where your talents lie.


Find out more at the Gallup website


Ask yourself, do you have the opportunity to do what you do best every day? 


Chances are, you don't. All too often, our natural talents go untapped. From the cradle to the cubicle, we devote more time to fixing our shortcomings than to developing our strengths. We really do believe Strengthsfinder is a way to change this, and focus in on doing more of what you are best at and enjoy most.


In the show, Graham and Kevin each outline their own top 5 strengths and how these are used in their own businesses. Listen in and discover how this system might also benefit you.


The system isn't new, and has benefited from extensive research. To help people uncover their talents, Gallup introduced the first version of StrengthsFinder back in 2001 in the management book "Now, Discover Your Strengths". The book spent more than five years on the bestseller lists and ignited a global conversation, while StrengthsFinder helped millions to discover their top five talents. In StrengthsFinder 2.0 Gallup unveiled the new and improved version of its popular assessment.

]]>In this episode Kevin and Graham discuss Strengthsfinder 2.0 from the Gallup organisation, and how it can be used to give you strategies that will allow you to add more value to your business by making best use of your talents. The time you have to work on your business is precious, and many business owners fall into the trap of trying to do everything themselves. If you really want to move your business forward you must recognise that some things you do add more value than others, and that you need to focus your time on the things you do best.

The Strengthsfinder 2.0 test allows you to understand better where your natural talents lie. You take the test by buying the book, and then using the unique code supplied with it to undertake an online self assessment. There are 34 different strengths outlined in the book; the test tells you which ones make up your own personal top 5. The power of Strengthsfinder 2.0 comes from the strategies the book recommends to help you maximise each of the 5 talents.




The book is available from Amazon both in hardback and kindle. Avoid buying the book second hand, chances are the online access code to take the test will already have been used, rendering the book useless.


The online test asks 177 separate questions, and gives a maximum 20 seconds to answer each, meaning you go with your gut answer and don't have the opportunity to over analyse your response. The questions allow a remarkably accurate assessment of where your talents lie.


Find out more at the Gallup website


Ask yourself, do you have the opportunity to do what you do best every day? 


Chances are, you don't. All too often, our natural talents go untapped. From the cradle to the cubicle, we devote more time to fixing our shortcomings than to developing our strengths. We really do believe Strengthsfinder is a way to change this, and focus in on doing more of what you are best at and enjoy most.


In the show, Graham and Kevin each outline their own top 5 strengths and how these are used in their own businesses. Listen in and discover how this system might also benefit you.


The system isn't new, and has benefited from extensive research. To help people uncover their talents, Gallup introduced the first version of StrengthsFinder back in 2001 in the management book "Now, Discover Your Strengths". The book spent more than five years on the bestseller lists and ignited a global conversation, while StrengthsFinder helped millions to discover their top five talents. In StrengthsFinder 2.0 Gallup unveiled the new and improved version of its popular assessment.

]]>http://thenext100days.org/?p=171Sun, 17 Jan 2016 22:43:00 +010049:40falsefullIn this episode Kevin and Graham discuss Strengthsfinder 2.0 from the Gallup organisation, and how it can be used to give you strategies that will allow you to add more value to your business by making best use of your talents. The time you have to work on your business is precious, and many business owners fall into the trap of trying to do everything themselves. If you really want to move your business forward you must recognise that some things you do add more value than others, and that you need to focus your time on the things you do best. The Strengthsfinder 2.0 test allows you to understand better where your natural talents lie. You take the test by buying the book, and then using the unique code supplied with it to undertake an online self assessment. There are 34 different strengths outlined in the book; the test tells you which ones make up your own personal top 5. The power of Strengthsfinder 2.0 comes from the strategies the book recommends to help you maximise each of the 5 talents. The book is available from https://amzn.to/2Xiwl7D (Amazon) both in hardback and kindle. Avoid buying the book second hand, chances are the online access code to take the test will already have been used, rendering the book useless. The online test asks 177 separate questions, and gives a maximum 20 seconds to answer each, meaning you go with your gut answer and don't have the opportunity to over analyse your response. The questions allow a remarkably accurate assessment of where your talents lie. Find out more at the http://strengths.gallup.com/default.aspx (Gallup website) Ask yourself, do you have the opportunity to do what you do best every day? Chances are, you don't. All too often, our natural talents go untapped. From the cradle to the cubicle, we devote more time to fixing our shortcomings than to developing our strengths. We really do believe Strengthsfinder is a way to change this, and focus in on doing more of what you are best at and enjoy most. In the show, Graham and Kevin each outline their own top 5 strengths and how these are used in their own businesses. Listen in and discover how this system might also benefit you. The system isn't new, and has benefited from extensive research. To help people uncover their talents, Gallup introduced the first version of StrengthsFinder back in 2001 in the management book "Now, Discover Your Strengths". The book spent more than five years on the bestseller lists and ignited a global conversation, while StrengthsFinder helped millions to discover their top five talents. In StrengthsFinder 2.0 Gallup unveiled the new and improved version of its popular assessment. #01 Introducing the next 100 days podcast#01 Introducing the next 100 days podcasthttp://thenext100days.org/?p=104Mon, 11 Jan 2016 15:36:25 +010040:14falsefull<br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br />