<![CDATA[The Nopalera Podcast]]>ec1f2403-4273-596e-999f-04ebac7344f8Wed, 07 Aug 2024 04:36:43 +0000Captivate.fmSandra Velasquezhttps://artwork.captivate.fm/04f6c7c3-7872-41d5-b13b-f529e73d5a1a/MFOD-dKD3OgDntrRVz3iUHd9.jpgThe Nopalera PodcastSandra VelasquezSandra VelasquezMy name is Sandra Velasquez and I am the Founder of Nopalera, a modern Mexican beauty and lifestyle brand made for today's modern beauty explorer. This podcast is a mix of solo episodes and conversations with industry friends where I discuss the strategies, systems, ups & downs, of building a brand from the ground up. I am passionate about sharing knowledge with my fellow entrepreneurs about what it's really like to build a business that can scale. If you are a bootstrapped founder too, this is for you. This is for us.https://nopalera.co/falseepisodicnopodcastEp. 47 BIG NEWS: You Can Now Become An Owner In Nopalera!Ep. 47 BIG NEWS: You Can Now Become An Owner In Nopalera!In this short solo episode, Sandra invites the community to become owners and investors in Nopalera via a private WeFunder campaign.

After meeting someone from WeFunder at her Morgan Stanley accelerator graduation who suggested the idea, she realized it made sense to open up the opportunity to the community who has helped get the brand to where it is today.  Tune in to learn more about why she chose to do this and how it works.

Click here for more information:

https://vimeo.com/920552735?_kx=5CM58u9ifIonHsPeHBOjQA.SBGgqT

Click here to reserve:

https://wefunder.com/nopalera/

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]]>In this short solo episode, Sandra invites the community to become owners and investors in Nopalera via a private WeFunder campaign.

After meeting someone from WeFunder at her Morgan Stanley accelerator graduation who suggested the idea, she realized it made sense to open up the opportunity to the community who has helped get the brand to where it is today.  Tune in to learn more about why she chose to do this and how it works.

Click here for more information:

https://vimeo.com/920552735?_kx=5CM58u9ifIonHsPeHBOjQA.SBGgqT

Click here to reserve:

https://wefunder.com/nopalera/

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]]>2c4adb1e-1f6e-4c9c-9b37-30646bbe1e6aWed, 13 Mar 2024 05:00:00 -040011:00falsefull3473473Sandra VelasquezEp. 46 Kicking Off 2024 With A RequestEp. 46 Kicking Off 2024 With A RequestWelcome the New Year with Sandra as she kicks off 2024 with an interactive episode, inviting your questions on the beauty industry, entrepreneurship, and embracing your self-worth. Get insights into running your own business and receive updates on the latest from Nopalera. It's your chance to engage, learn, and set the tone for a year of empowerment and success!  

Please submit your questions and requests here: https://forms.gle/rSYUZgYXrsk78cLg9

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]]>Welcome the New Year with Sandra as she kicks off 2024 with an interactive episode, inviting your questions on the beauty industry, entrepreneurship, and embracing your self-worth. Get insights into running your own business and receive updates on the latest from Nopalera. It's your chance to engage, learn, and set the tone for a year of empowerment and success!  

Please submit your questions and requests here: https://forms.gle/rSYUZgYXrsk78cLg9

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]]>8e14d57c-37a7-4a40-8b00-934efab64d3fWed, 24 Jan 2024 05:00:00 -040011:12falsefull3463463Sandra VelasquezEp. 45 Stand In Your Worth MeditationEp. 45 Stand In Your Worth MeditationIn our special year-end episode, join Sandra for a short meditation experience to take a moment to pause and connect with your inner self.  It delves into the essence of self-worth, prompting you to recognize and appreciate the value you bring to every aspect of your life.  May this meditation be a source of empowerment, encouraging you to stand confidently in your worth and craft a narrative that reflects the true essence of who you are.  Embrace the power within as you embark on a new chapter in the coming New Year.  Thank you and Happy New Year!

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]]>In our special year-end episode, join Sandra for a short meditation experience to take a moment to pause and connect with your inner self.  It delves into the essence of self-worth, prompting you to recognize and appreciate the value you bring to every aspect of your life.  May this meditation be a source of empowerment, encouraging you to stand confidently in your worth and craft a narrative that reflects the true essence of who you are.  Embrace the power within as you embark on a new chapter in the coming New Year.  Thank you and Happy New Year!

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]]>850ac974-7bfa-4e48-8e77-a0e2b0ead191Wed, 20 Dec 2023 05:00:00 -040006:55falsefull2452452Sandra VelasquezEp. 44 The Best Piece Of AdviceEp. 44 The Best Piece Of AdviceExplore a treasure trove of wisdom in our second year-end episode, featuring personal anecdotes from the remarkable guests who shared their insights on The Nopalera Podcast throughout 2023. Delve into the diverse answers to Sandra's 'fire round' question about the best advice ever received, spanning the spectrum from practical to philosophical. Whether brief, profound or raw with emotion, each response is a source of inspiration. 

A heartfelt thank you to all our Season 2 guests for making The Nopalera Podcast rich with real world knowledge!

This episodes order of appearance: Anabel Quintanilla, Sam Ogborn, Angel Aviles, Beatriz Acevedo, Nikita Charuza, Christina Funke Tegbe, Taylor Bryant, Lyanne Alfaro, Alex Corral, Andrea Campos, Yessy Downs, Margarita Arriagada, Beth Carr and Sharlene Guiriba.

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]]>Explore a treasure trove of wisdom in our second year-end episode, featuring personal anecdotes from the remarkable guests who shared their insights on The Nopalera Podcast throughout 2023. Delve into the diverse answers to Sandra's 'fire round' question about the best advice ever received, spanning the spectrum from practical to philosophical. Whether brief, profound or raw with emotion, each response is a source of inspiration. 

A heartfelt thank you to all our Season 2 guests for making The Nopalera Podcast rich with real world knowledge!

This episodes order of appearance: Anabel Quintanilla, Sam Ogborn, Angel Aviles, Beatriz Acevedo, Nikita Charuza, Christina Funke Tegbe, Taylor Bryant, Lyanne Alfaro, Alex Corral, Andrea Campos, Yessy Downs, Margarita Arriagada, Beth Carr and Sharlene Guiriba.

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]]>e238a032-9792-4353-9d54-f137a028ff3cWed, 06 Dec 2023 05:00:00 -040016:38truefull2442442Sandra VelasquezEp. 43 Solo Episode- Gratitude For The Journey And Why It Gets HarderEp. 43 Solo Episode- Gratitude For The Journey And Why It Gets HarderEp. 43 Solo Episode- Gratitude For The Journey And Why It Gets Harder

As the year comes to a close, Sandra speaks on her practice of gratitude and opens up about her entrepreneurial venture, sharing the genesis of her business and emphasizes the importance of gratitude for the journey, a mindset that has become a cornerstone of her success.  Sandra provides a raw and honest account of the difficulties that tested her resilience and how she’s maintained a positive outlook, drawing strength from the very challenges that could have easily derailed her.  This transparency is her promise to you the listener and her hope is to leave you with actionable tips for incorporating gratitude into your own entrepreneurial journey. The path of entrepreneurship is not always easy, but a grateful mindset can be a powerful compass guiding individuals through the toughest terrains on a path to success.

Recorded November 22nd, 2023

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]]>Ep. 43 Solo Episode- Gratitude For The Journey And Why It Gets Harder

As the year comes to a close, Sandra speaks on her practice of gratitude and opens up about her entrepreneurial venture, sharing the genesis of her business and emphasizes the importance of gratitude for the journey, a mindset that has become a cornerstone of her success.  Sandra provides a raw and honest account of the difficulties that tested her resilience and how she’s maintained a positive outlook, drawing strength from the very challenges that could have easily derailed her.  This transparency is her promise to you the listener and her hope is to leave you with actionable tips for incorporating gratitude into your own entrepreneurial journey. The path of entrepreneurship is not always easy, but a grateful mindset can be a powerful compass guiding individuals through the toughest terrains on a path to success.

Recorded November 22nd, 2023

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]]>284daf56-e0e7-414f-a414-bd073da2ff46Fri, 24 Nov 2023 05:00:00 -040015:53falsefull2432432Sandra VelasquezEp. 42 Understanding Venture Capital With Sharlene GuiribaEp. 42 Understanding Venture Capital With Sharlene GuiribaVenture capital can be elusive and seemingly untouchable so Sandra sits down with Shalene Guiriba this week to give you a down to earth perspective on what it is, how it works and where to begin.  Sharlene is a Chicago native and Filipina immigrant passionate about creating pipelines and mitigating equity gaps for under-resourced communities through investments in innovation. She focuses on early-stage VC especially across edtech, fintech, web3, climate, and AI/ML-driven deals. Before becoming a VC she started out as a CPA at Deloitte and worked as an operator at fintech startup NextCapital (acquired by Goldman Sachs).

More about Sharlene:

Sharlene Guiriba is an Associate at Lerer Hippeau, an early-stage venture capital firm founded and operated in New York City. Sharlene began her career as a Deloitte tax consultant advising major corporations and ex-pats on international assignments. She then built out a software operations department at NextCapital(acq’d by Goldman Sachs), a late-stage fintech startup democratizing quality retirement advice. Sharlene completed the joint MBA and MPP program at the University of Chicago’s Booth School of Business and Harris School of Public Policy. She also has her CPA and graduated with Double Majors in Accountancy and Chinese from the University of Notre Dame.

Recorded April 3rd, 2023

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]]>Venture capital can be elusive and seemingly untouchable so Sandra sits down with Shalene Guiriba this week to give you a down to earth perspective on what it is, how it works and where to begin.  Sharlene is a Chicago native and Filipina immigrant passionate about creating pipelines and mitigating equity gaps for under-resourced communities through investments in innovation. She focuses on early-stage VC especially across edtech, fintech, web3, climate, and AI/ML-driven deals. Before becoming a VC she started out as a CPA at Deloitte and worked as an operator at fintech startup NextCapital (acquired by Goldman Sachs).

More about Sharlene:

Sharlene Guiriba is an Associate at Lerer Hippeau, an early-stage venture capital firm founded and operated in New York City. Sharlene began her career as a Deloitte tax consultant advising major corporations and ex-pats on international assignments. She then built out a software operations department at NextCapital(acq’d by Goldman Sachs), a late-stage fintech startup democratizing quality retirement advice. Sharlene completed the joint MBA and MPP program at the University of Chicago’s Booth School of Business and Harris School of Public Policy. She also has her CPA and graduated with Double Majors in Accountancy and Chinese from the University of Notre Dame.

Recorded April 3rd, 2023

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]]>6a122606-3eb2-45db-b789-cf7e9989315cWed, 25 Oct 2023 05:00:00 -040023:10truefull2422422Sandra VelasquezEp. 41 The Power Of Storytelling with Beth Carr of Fortified BrandingEp. 41 The Power Of Storytelling with Beth Carr of Fortified BrandingSandra kicks off October addressing the deeper messaging and storytelling you must convey in building a successful business or brand. Today’s guest is her gifted amiga Beth Carr.  For the last 18 years, Beth has been building brand systems at well-known companies such as Nestlè, LA Fitness and various biotechs and Bay Area start-ups. Applying her design, messaging strategies, and marketing expertise, she has helped her clients engage their customers and grow millions in revenue, investments, and VC backing. Fortified Branding, her brand, messaging, and marketing strategy agency, empower founders, executives, and scaling companies to break out of the mold, stand in their power, and amplify their brands through visual and verbal stories that connect with their audiences magnetically. Beth is a natural storyteller, Latina, is obsessed with the beauty of packaging, and is a Certified StoryBrand Guide.

Recorded April 17th, 2023

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]]>Sandra kicks off October addressing the deeper messaging and storytelling you must convey in building a successful business or brand. Today’s guest is her gifted amiga Beth Carr.  For the last 18 years, Beth has been building brand systems at well-known companies such as Nestlè, LA Fitness and various biotechs and Bay Area start-ups. Applying her design, messaging strategies, and marketing expertise, she has helped her clients engage their customers and grow millions in revenue, investments, and VC backing. Fortified Branding, her brand, messaging, and marketing strategy agency, empower founders, executives, and scaling companies to break out of the mold, stand in their power, and amplify their brands through visual and verbal stories that connect with their audiences magnetically. Beth is a natural storyteller, Latina, is obsessed with the beauty of packaging, and is a Certified StoryBrand Guide.

Recorded April 17th, 2023

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]]>08a4c0d9-eca7-4b83-af53-9b269b08aa50Wed, 11 Oct 2023 05:00:00 -040034:23truefull2412412Sandra VelasquezEp. 40 Stepping Into Your Own with Margarita Arriagada Of Valdé BeautyEp. 40 Stepping Into Your Own with Margarita Arriagada Of Valdé BeautyAiring in the middle of Hispanic Heritage Month, today’s episode features a woman that makes up the heart of the beauty industry, Margarita Arriagada.  A veteran of the fashion, home interiors, beauty industries and champion of women entrepreneurs.  She and Sandra journey into not only the education and business background but the importance of one’s upbringing, role models and mentors along the way to finding your OWN path of success and fulfillment.  This emotional and inspirational discussion will surely fuel you in ways you may not have seen coming. Enjoy!

Recorded September 8th, 2023

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]]>Airing in the middle of Hispanic Heritage Month, today’s episode features a woman that makes up the heart of the beauty industry, Margarita Arriagada.  A veteran of the fashion, home interiors, beauty industries and champion of women entrepreneurs.  She and Sandra journey into not only the education and business background but the importance of one’s upbringing, role models and mentors along the way to finding your OWN path of success and fulfillment.  This emotional and inspirational discussion will surely fuel you in ways you may not have seen coming. Enjoy!

Recorded September 8th, 2023

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]]>b7ec3355-6411-44fb-8e2c-26e373c2dbadWed, 27 Sep 2023 05:00:00 -040040:42truefull2402402Sandra VelasquezEp. 39 Bonus Episode! We’re Opening A Nopalera Store Featuring New Products!Ep. 39 Bonus Episode! We’re Opening A Nopalera Store Featuring New Products!In today’s short solo episode, Sandra documents the journey of deciding to open a brick and mortar store in Los Angeles in support of Nopalera’s Dulce De Cuerpo product launch. This launch signifies a new chapter of Nopalera moving into liquids and custom, clean fragrances. A trend they expect to continue as the brand evolves. The store is located in Silver Lake, Los Angeles at 3118 Sunset Blvd and will be open from September 20th until December 5th 2023.  Please stop by if you’re in the neighborhood!

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]]>In today’s short solo episode, Sandra documents the journey of deciding to open a brick and mortar store in Los Angeles in support of Nopalera’s Dulce De Cuerpo product launch. This launch signifies a new chapter of Nopalera moving into liquids and custom, clean fragrances. A trend they expect to continue as the brand evolves. The store is located in Silver Lake, Los Angeles at 3118 Sunset Blvd and will be open from September 20th until December 5th 2023.  Please stop by if you’re in the neighborhood!

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]]>bec56ddc-a253-4686-b097-a4b39c3650a7Wed, 20 Sep 2023 05:00:00 -040009:40falsefull2392392Sandra VelasquezEp. 38 Copywriting Your Brand DNA with Yessy Downs Of Oxford CommaEp. 38 Copywriting Your Brand DNA with Yessy Downs Of Oxford CommaHispanic Heritage Month has arrived and what better way to rise up and celebrate than with Yessy Downs, a guru of defining, uplifting and empowering Latino entrepreneurs through today’s inequitable landscape.

Yessy Downs is the creative director of the Oxford Comma Collective–a Latinx-owned copywriting studio that is reshaping and decolonizing the way brands communicate and show up in the world. With a personal client roster that includes Uber, Dunkin’, Burger King and Samsung, Yessy’s passion is to uplift marginalized communities and inspire them to build authentic, for-the-culture brands.

Created on a foundation of community and inclusivity, our goal is to uplift and support members of our BIPOC, Queer, women and disabled communities with the power of words. We believe that a person who doesn’t get you, has no business writing for you, so we pair our clients with writers who share their views and experiences, in order to create copy and Brand Voices that are authentic and true to who they are. Simply put: we get you, so we gotchu. 

Recorded May 25, 2023


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]]>Hispanic Heritage Month has arrived and what better way to rise up and celebrate than with Yessy Downs, a guru of defining, uplifting and empowering Latino entrepreneurs through today’s inequitable landscape.

Yessy Downs is the creative director of the Oxford Comma Collective–a Latinx-owned copywriting studio that is reshaping and decolonizing the way brands communicate and show up in the world. With a personal client roster that includes Uber, Dunkin’, Burger King and Samsung, Yessy’s passion is to uplift marginalized communities and inspire them to build authentic, for-the-culture brands.

Created on a foundation of community and inclusivity, our goal is to uplift and support members of our BIPOC, Queer, women and disabled communities with the power of words. We believe that a person who doesn’t get you, has no business writing for you, so we pair our clients with writers who share their views and experiences, in order to create copy and Brand Voices that are authentic and true to who they are. Simply put: we get you, so we gotchu. 

Recorded May 25, 2023


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]]>a01f114c-aa8c-4f3f-812e-c35dccb7300cWed, 13 Sep 2023 05:00:00 -040024:47truefull2382382Sandra VelasquezEp. 37 Betting On Yourself And Finding Success with Andrea CamposEp. 37 Betting On Yourself And Finding Success with Andrea CamposAs we near Hispanic Heritage Month, Sandra sits down with fellow Mexican - American, New York Times best-selling illustrator and creative storyteller, Andrea Campos. Their similar backgrounds and journey’s of reinvention serve as an inspiration to all searching for a new creative/business opportunity in one’s life.

Andrea is renowned for her vibrant and playful artwork that brings stories to life. As a New York Times best-selling illustrator, she has collaborated with prestigious publishers and authors, contributing her artistic talent to a wide range of children's books, including the popular title "Con Pollo."

Andrea's exceptional ability to capture the enchantment and awe of childhood in her illustrations has led her to work with esteemed clients such as LinkedIn, Airbnb, Lululemon, and more. With a background in marketing and creative production, Andrea possesses a versatile skill set that empowers her to approach any project with creativity and finesse.

Beyond her role as an illustrator, Andrea is an inspiring public speaker who utilizes her platform to motivate and mentor aspiring young artists. As the daughter of immigrants, she is deeply committed to inclusive storytelling, ensuring that diverse perspectives are represented in her work. Andrea Campos stands as a talented and influential force, illuminating the world of storytelling through her captivating artistry and dedication to fostering the next generation of artists.

Recorded April 24th, 2023

Connect With Andrea

https://www.dreasdoodles.com/ 

https://www.instagram.com/dreasdoodles/

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]]>As we near Hispanic Heritage Month, Sandra sits down with fellow Mexican - American, New York Times best-selling illustrator and creative storyteller, Andrea Campos. Their similar backgrounds and journey’s of reinvention serve as an inspiration to all searching for a new creative/business opportunity in one’s life.

Andrea is renowned for her vibrant and playful artwork that brings stories to life. As a New York Times best-selling illustrator, she has collaborated with prestigious publishers and authors, contributing her artistic talent to a wide range of children's books, including the popular title "Con Pollo."

Andrea's exceptional ability to capture the enchantment and awe of childhood in her illustrations has led her to work with esteemed clients such as LinkedIn, Airbnb, Lululemon, and more. With a background in marketing and creative production, Andrea possesses a versatile skill set that empowers her to approach any project with creativity and finesse.

Beyond her role as an illustrator, Andrea is an inspiring public speaker who utilizes her platform to motivate and mentor aspiring young artists. As the daughter of immigrants, she is deeply committed to inclusive storytelling, ensuring that diverse perspectives are represented in her work. Andrea Campos stands as a talented and influential force, illuminating the world of storytelling through her captivating artistry and dedication to fostering the next generation of artists.

Recorded April 24th, 2023

Connect With Andrea

https://www.dreasdoodles.com/ 

https://www.instagram.com/dreasdoodles/

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]]>d3f9712f-58be-4309-9935-61943f690c50Wed, 30 Aug 2023 05:00:00 -040028:31truefull2372372Sandra VelasquezEp. 36 Understanding The Finances Of Your Business with Alex Corral of The Accountrepreneur, LLCEp. 36 Understanding The Finances Of Your Business with Alex Corral of The Accountrepreneur, LLCSandra dives into the essential topic of accounting for running a successful business. She sits down with Nopalera’s own Alex Corral to shed light on the importance of establishing and maintaining a solid understanding of the financial landscape from the early stages of your business. Alex, who previously worked in finance for multinational corporations, founded The Accountrepreneur, LLC to assist emerging companies in gaining control over their finances. He observed that many businesses struggled to scale because they made decisions based on intuition rather than concrete data. Consequently, they faced challenges in raising sufficient capital and executing their vision due to the inability to translate their aspirations into numbers.

Alex brings a wealth of experience to the table, having worked with prominent accounting firms, renowned corporations, and large private equity groups throughout his career. He is passionate about leveraging financial analysis and robust accounting processes to uncover insights and drive business improvement. At The Accountrepreneur, LLC, his mission is to extend this value and expertise to small and mid-sized companies during their crucial growth phase. The firm specializes in establishing top-notch accounting processes, rectifying existing accounting issues, guiding companies through working capital challenges, organizing information for potential investor pitches, and developing five-year strategic models. No matter the requirement, you can trust Alex and his team to collaboratively address any issue and strengthen your business.

Recorded April 17th, 2023

Connect With Alex

https://theaccountrepreneur.com/

https://www.linkedin.com/company/the-accountrepreneur-llc

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More about Alex:

As my clients know, I am obsessed with uncovering insights and improving businesses through financial analysis and strong accounting processes.

Over my career, I have had the privilege of working with Big 4 accounting firms, iconic corporations, and large private equity groups.  I’ve made it my mission (and business) to continue providing this value and expertise to small & mid-size companies during their crucial growth stage.

We are passionate about establishing top notch accounting processes, unwinding bad accounting, guiding companies through working capital crunches, organizing information for potential investors pitches and building five-year strategic models. Regardless of the need, you can be assured that we will work through any issue together to strengthen your business.

]]>Sandra dives into the essential topic of accounting for running a successful business. She sits down with Nopalera’s own Alex Corral to shed light on the importance of establishing and maintaining a solid understanding of the financial landscape from the early stages of your business. Alex, who previously worked in finance for multinational corporations, founded The Accountrepreneur, LLC to assist emerging companies in gaining control over their finances. He observed that many businesses struggled to scale because they made decisions based on intuition rather than concrete data. Consequently, they faced challenges in raising sufficient capital and executing their vision due to the inability to translate their aspirations into numbers.

Alex brings a wealth of experience to the table, having worked with prominent accounting firms, renowned corporations, and large private equity groups throughout his career. He is passionate about leveraging financial analysis and robust accounting processes to uncover insights and drive business improvement. At The Accountrepreneur, LLC, his mission is to extend this value and expertise to small and mid-sized companies during their crucial growth phase. The firm specializes in establishing top-notch accounting processes, rectifying existing accounting issues, guiding companies through working capital challenges, organizing information for potential investor pitches, and developing five-year strategic models. No matter the requirement, you can trust Alex and his team to collaboratively address any issue and strengthen your business.

Recorded April 17th, 2023

Connect With Alex

https://theaccountrepreneur.com/

https://www.linkedin.com/company/the-accountrepreneur-llc

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More about Alex:

As my clients know, I am obsessed with uncovering insights and improving businesses through financial analysis and strong accounting processes.

Over my career, I have had the privilege of working with Big 4 accounting firms, iconic corporations, and large private equity groups.  I’ve made it my mission (and business) to continue providing this value and expertise to small & mid-size companies during their crucial growth stage.

We are passionate about establishing top notch accounting processes, unwinding bad accounting, guiding companies through working capital crunches, organizing information for potential investors pitches and building five-year strategic models. Regardless of the need, you can be assured that we will work through any issue together to strengthen your business.

]]>87b7bf4a-75cd-46c3-b3b1-1f109007db93Wed, 16 Aug 2023 05:00:00 -040037:43truefull2362362Sandra VelasquezEp. 35 Protecting Your Intellectual Property with Deneen WarmingtonEp. 35 Protecting Your Intellectual Property with Deneen WarmingtonThis month Sandra dives into some of the often overlooked aspects of starting your own business beginning with YOUR intellectual property.  The legal side is often confusing, overwhelming and left to be ‘dealt with later’ but today’s guest Deneen Warmington will help demystify the steps and provide the guidance you need to make your knowledge your currency.

Deneen Warmington is an intellectual property attorney and licensing strategist. She gives experts and executives the legal confidence and know-how to effectively protect and leverage their IP (aka make that money with their brilliance). 

Deneen is the Founder and Principal Attorney of Deneen Warmington Law, a virtual law firm that assists with licensing and certification programs, trademarks, contracts, and ongoing IP strategy. 

Before starting her firm, Deneen was a Wall Street corporate attorney and served as in-house counsel for various organizations. 

Recorded April 10, 2023

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www.deneenwarmington.com

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]]>This month Sandra dives into some of the often overlooked aspects of starting your own business beginning with YOUR intellectual property.  The legal side is often confusing, overwhelming and left to be ‘dealt with later’ but today’s guest Deneen Warmington will help demystify the steps and provide the guidance you need to make your knowledge your currency.

Deneen Warmington is an intellectual property attorney and licensing strategist. She gives experts and executives the legal confidence and know-how to effectively protect and leverage their IP (aka make that money with their brilliance). 

Deneen is the Founder and Principal Attorney of Deneen Warmington Law, a virtual law firm that assists with licensing and certification programs, trademarks, contracts, and ongoing IP strategy. 

Before starting her firm, Deneen was a Wall Street corporate attorney and served as in-house counsel for various organizations. 

Recorded April 10, 2023

Connect with Deneen

www.deneenwarmington.com

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]]>48eafa70-8b15-4624-88b0-60ddc005b27cWed, 02 Aug 2023 05:00:00 -040031:22truefull2352352Sandra VelasquezEp. 34 Making Moneda Moves with Lyanne AlfaroEp. 34 Making Moneda Moves with Lyanne AlfaroThis week Sandra speaks with Lyanne Alfaro. Lyanne tells stories about what’s next in the world of technology, business and entrepreneurship.  An NYC journalist turned multi-hyphenate, she's especially passionate about exploring the Latino influence in the world of business. She has launched a newsletter and podcast all about it called Moneda Moves.  Today’s discussion brings her expertise to the subject of Latino representation in positions of power, the culture and emotions behind finances and simply put, self-worth. 

Lyanne is first generation, Mexicana and hails from Chicago. She's transited spaces from Google, to Nasdaq and CNBC where her team's work has been recognized by the likes of The New York Emmys, The Webby Awards, Digiday and PRNews.

Recorded March 13th, 2023


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]]>This week Sandra speaks with Lyanne Alfaro. Lyanne tells stories about what’s next in the world of technology, business and entrepreneurship.  An NYC journalist turned multi-hyphenate, she's especially passionate about exploring the Latino influence in the world of business. She has launched a newsletter and podcast all about it called Moneda Moves.  Today’s discussion brings her expertise to the subject of Latino representation in positions of power, the culture and emotions behind finances and simply put, self-worth. 

Lyanne is first generation, Mexicana and hails from Chicago. She's transited spaces from Google, to Nasdaq and CNBC where her team's work has been recognized by the likes of The New York Emmys, The Webby Awards, Digiday and PRNews.

Recorded March 13th, 2023


Connect with Lyanne

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Moneda Moves

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]]>02ddf530-45e5-4862-b254-306e6b51e6f5Wed, 19 Jul 2023 05:00:00 -040028:44truefull2342342Sandra VelasquezEp. 33 The Indie Beauty landscape with Taylor Bryant of Beauty IndependentEp. 33 The Indie Beauty landscape with Taylor Bryant of Beauty IndependentKicking off this month’s episodes, Sandra chats with Taylor Bryant, writer and editor for Beauty Independent which is a trade publication that covers primarily indie beauty brands and general happenings within the industry.  Notably, Beauty Independent is the sole publication that covered the launch of Nopalera in November of 2020.  

Taylor mostly covers BIPOC founders, the struggles they face, their accomplishments and wins and the white spaces they’re filling as well as topics around sustainability. Prior to Beauty Independent Taylor worked full time for Nylon,  Refinery29 and freelanced at a handful of places including Teen Vogue, Fashionista, LA Times, Glamour and the Wall Street Journal.

Her journey through school and various fashion and beauty publications give her a wise perspective on the current and future state of the industry.  This coupled with her passion for searching out compelling and inspired founders to promote and elevate them in the public eye makes this a must listen for aspiring entrepreneurs. Enjoy!

Recorded March 6th, 2023


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]]>Kicking off this month’s episodes, Sandra chats with Taylor Bryant, writer and editor for Beauty Independent which is a trade publication that covers primarily indie beauty brands and general happenings within the industry.  Notably, Beauty Independent is the sole publication that covered the launch of Nopalera in November of 2020.  

Taylor mostly covers BIPOC founders, the struggles they face, their accomplishments and wins and the white spaces they’re filling as well as topics around sustainability. Prior to Beauty Independent Taylor worked full time for Nylon,  Refinery29 and freelanced at a handful of places including Teen Vogue, Fashionista, LA Times, Glamour and the Wall Street Journal.

Her journey through school and various fashion and beauty publications give her a wise perspective on the current and future state of the industry.  This coupled with her passion for searching out compelling and inspired founders to promote and elevate them in the public eye makes this a must listen for aspiring entrepreneurs. Enjoy!

Recorded March 6th, 2023


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]]>0293f482-2177-42c9-8928-61e9f4fd8e8aWed, 05 Jul 2023 05:00:00 -040025:14truefull2332332Sandra VelasquezEp. 32 Building An African Beauty Brand With Christina Funke Tegbe Of 54 ThronesEp. 32 Building An African Beauty Brand With Christina Funke Tegbe Of 54 ThronesIn today’s episode Sandra gets behind the scenes with Christina Funke Tegbe, the founder and creative visionary behind 54 Thrones, a clean African beauty brand inspired by the richness, diversity and cultures of Africa and its people. Christina is passionate about creating a brand that is truly authentic, using natural ingredients that are grown on African soil and inspired by ancient African traditions. Having run her business for seven years now, her perseverance, integrity and self-worth is palpable in their discussion and leaves no room for doubt that all of 54 Thrones' success and accolades are just at the beginning of Christina’s legacy in the world.

Connect with Christina and 54 Thrones

https://www.christinategbe.com/

Christina Funke Tegbe

https://54thrones.com/

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Read more about Christina and 54 Thrones

In 2016 I launched 54 Thrones; an award-winning African skincare brand featured in Vogue, Essence, Elle, Pop Sugar, and Byrdie Beauty. Inspired by the richness, diversity, and culture of the continent our ingredients are handcrafted in Africa by Africans. I partner with women-run cooperatives and entrepreneurs in Ghana, Egypt, Morocco, Nigeria and Uganda who handcraft the botanical ingredients that make up 54 Thrones.  Through  social entrepreneurship, we promote trade not aid through conducting business on the continent to change the narrative. I spoke at length about this while on the panel of the 2019 Global Shea Alliance annual meeting on the power of advancing gender equality in producing communities by supporting, and providing sustainable income opportunities for our partners. In 2020 54 Thrones won an Oprah Magazine O-ward for Best Face Oil 2020 and was chosen as one of Oprah’s Favorite Things 2020. In 2021 we were chosen as part of Sephora’s Accelerate cohort and will launch in Sephora stores later this year. We are currently sold in Nordstrom stores and other select retailers.

]]>In today’s episode Sandra gets behind the scenes with Christina Funke Tegbe, the founder and creative visionary behind 54 Thrones, a clean African beauty brand inspired by the richness, diversity and cultures of Africa and its people. Christina is passionate about creating a brand that is truly authentic, using natural ingredients that are grown on African soil and inspired by ancient African traditions. Having run her business for seven years now, her perseverance, integrity and self-worth is palpable in their discussion and leaves no room for doubt that all of 54 Thrones' success and accolades are just at the beginning of Christina’s legacy in the world.

Connect with Christina and 54 Thrones

https://www.christinategbe.com/

Christina Funke Tegbe

https://54thrones.com/

Connect with Nopalera

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Read more about Christina and 54 Thrones

In 2016 I launched 54 Thrones; an award-winning African skincare brand featured in Vogue, Essence, Elle, Pop Sugar, and Byrdie Beauty. Inspired by the richness, diversity, and culture of the continent our ingredients are handcrafted in Africa by Africans. I partner with women-run cooperatives and entrepreneurs in Ghana, Egypt, Morocco, Nigeria and Uganda who handcraft the botanical ingredients that make up 54 Thrones.  Through  social entrepreneurship, we promote trade not aid through conducting business on the continent to change the narrative. I spoke at length about this while on the panel of the 2019 Global Shea Alliance annual meeting on the power of advancing gender equality in producing communities by supporting, and providing sustainable income opportunities for our partners. In 2020 54 Thrones won an Oprah Magazine O-ward for Best Face Oil 2020 and was chosen as one of Oprah’s Favorite Things 2020. In 2021 we were chosen as part of Sephora’s Accelerate cohort and will launch in Sephora stores later this year. We are currently sold in Nordstrom stores and other select retailers.

]]>693f8c85-4853-4027-a875-8276978d3856Wed, 21 Jun 2023 05:00:00 -040035:17truefull2322322Sandra VelasquezEp. 31 Building A Culture Centric Brand With Nikita CharuzaEp. 31 Building A Culture Centric Brand With Nikita CharuzaThis week Sandra welcomes Nikita Charuza in an uplifting discussion about her unique take on becoming a founder while being a long time editor in the fashion & beauty space and how this has led her to values at the core of her own culture centric story and brand, Squigs Happy Headcare. 

In addition to personal and professional challenges, her editorial perspective attracted her to brand authenticity, inspired curiosity, risk taking and confidence while prioritizing her own and others’ mental health.  Nikita’s bright and shining personality perfectly embodies her brand’s cute and efficacious nature and sets the mood for this lively discussion. Enjoy!

Connect with Nikita

squigsbeauty.com 

UrbanOutfitters.com

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Read more about Nikita  

Nikita Charuza has been a fashion and beauty editor for over a decade. She was inspired by traditional Ayurvedic Indian hair oiling and the DIY products that were a big part of her childhood. Squigs is the first and only South Asian brand chosen to be part of Ulta Beauty's inaugural Muse Accelerator Program.

Squigs is rooted in Ayurveda whose mission was created to put you in a good mood. Happy Headcare is our comprehensive approach for taking care of the skin on your face and your scalp in the same manner because both are equally as important.

]]>This week Sandra welcomes Nikita Charuza in an uplifting discussion about her unique take on becoming a founder while being a long time editor in the fashion & beauty space and how this has led her to values at the core of her own culture centric story and brand, Squigs Happy Headcare. 

In addition to personal and professional challenges, her editorial perspective attracted her to brand authenticity, inspired curiosity, risk taking and confidence while prioritizing her own and others’ mental health.  Nikita’s bright and shining personality perfectly embodies her brand’s cute and efficacious nature and sets the mood for this lively discussion. Enjoy!

Connect with Nikita

squigsbeauty.com 

UrbanOutfitters.com

Connect with Nopalera

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Ask a business question

Read more about Nikita  

Nikita Charuza has been a fashion and beauty editor for over a decade. She was inspired by traditional Ayurvedic Indian hair oiling and the DIY products that were a big part of her childhood. Squigs is the first and only South Asian brand chosen to be part of Ulta Beauty's inaugural Muse Accelerator Program.

Squigs is rooted in Ayurveda whose mission was created to put you in a good mood. Happy Headcare is our comprehensive approach for taking care of the skin on your face and your scalp in the same manner because both are equally as important.

]]>71784d68-c5dd-4dec-9ed5-cfedd92be322Wed, 07 Jun 2023 05:00:00 -040032:11truefull2312312Sandra VelasquezEp. 30 The Mentorship Series Part. 4 Featuring Sonja Haile & Pacaiba's Bela & AmaraEp. 30 The Mentorship Series Part. 4 Featuring Sonja Haile & Pacaiba's Bela & AmaraSandra concludes the four part series of providing mentorship to entrepreneurs of various categories in our community. Part 4 features Sonja Haile of Satya & Sage, a candle and home fragrance brand and Bela and Amara of Pacaiba, a curly hair care brand. You will hear excerpts of questions asked from different stages of each entrepreneur's process and Sandra’s transparent explanations and advice in response. This episode we discuss becoming retail ready, pricing, hiring, and budgeting. Muchas gracias to all the mentees for bringing their stories, curiosity and courage.  Our hope is that the topics covered will help and inspire you to forge ahead with your own entrepreneurial path with more knowledge and confidence.  Courage is Contagious!

Connect with Nopalera

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Connect with Sonja

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Connect with Bela and Amara

Website

Read more about our guests:

Sonja Haile is the founder Satya + Sage. It is a collection of handmade, eco-friendly candles and home fragrance products inspired by self-care to remind you to slow down and cultivate your daily sacred space.  We carefully select notes to fill your home with tranquility, positivity, and grounding energy, from high-vibe citrus blends to feminine florals. We believe taking time for yourself is an essential act of self-care, and our mission is to encourage this through each product we produce.

Pacaiba is a premium curly hair care brand for non-straight hair. Gone are the days where “good hair” means “sleek, straight hair” and that’s because more than half the world does not actually have straight hair. Sisters Bela and Amara founded Pacaiba to bring the freedom of the island escape to curly hair rituals where women are inspired to re-evaluate the relationship they have with both themselves and their hair.

]]>Sandra concludes the four part series of providing mentorship to entrepreneurs of various categories in our community. Part 4 features Sonja Haile of Satya & Sage, a candle and home fragrance brand and Bela and Amara of Pacaiba, a curly hair care brand. You will hear excerpts of questions asked from different stages of each entrepreneur's process and Sandra’s transparent explanations and advice in response. This episode we discuss becoming retail ready, pricing, hiring, and budgeting. Muchas gracias to all the mentees for bringing their stories, curiosity and courage.  Our hope is that the topics covered will help and inspire you to forge ahead with your own entrepreneurial path with more knowledge and confidence.  Courage is Contagious!

Connect with Nopalera

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Join Sandra's Entrepreneurial Newsletter

Ask a business question

Connect with Sonja

Website

Instagram

Connect with Bela and Amara

Website

Read more about our guests:

Sonja Haile is the founder Satya + Sage. It is a collection of handmade, eco-friendly candles and home fragrance products inspired by self-care to remind you to slow down and cultivate your daily sacred space.  We carefully select notes to fill your home with tranquility, positivity, and grounding energy, from high-vibe citrus blends to feminine florals. We believe taking time for yourself is an essential act of self-care, and our mission is to encourage this through each product we produce.

Pacaiba is a premium curly hair care brand for non-straight hair. Gone are the days where “good hair” means “sleek, straight hair” and that’s because more than half the world does not actually have straight hair. Sisters Bela and Amara founded Pacaiba to bring the freedom of the island escape to curly hair rituals where women are inspired to re-evaluate the relationship they have with both themselves and their hair.

]]>c500f48e-57d4-4c4a-8858-7c98f3b1067dWed, 24 May 2023 05:00:00 -040029:06truefull2302302Sandra VelasquezEp. 29 The Mentorship Series Part. 3 Featuring Isabel Cueva, Vanessa Arroyo & Jose RodriguezEp. 29 The Mentorship Series Part. 3 Featuring Isabel Cueva, Vanessa Arroyo & Jose RodriguezSandra continues a new four part series of providing mentorship to entrepreneurs of various categories in our community. Part 3 features Isabel Cueva of mayaluna a kids clothing line that helps littles celebrate their latin@ culture through modern and aesthetic designs. Vanessa Arroyo of Seres footwear and Jose Rodriguez of Calaca coffee.  You will hear excerpts of questions asked from different stages of each entrepreneur's process and Sandra’s transparent explanations and advice in response. This episode we’re covering topics of marketing channels, fears, and finances.  Muchas gracias to all the mentees for bringing their stories, curiosity and courage.  Our hope is that the topics covered will help and inspire you to forge ahead with your own entrepreneurial path with more knowledge and confidence.  Courage is Contagious!

Connect with Nopalera

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Connect with Isabel

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Connect with Vanessa

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Connect with Jose

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Read more about our guests:

A Los Angeles native and proud Mexican-American, Isabel Cueva started her career as a math teacher and transitioned to corporate event planning in the non-profit and tech sector for 10 years. She decided to take a step back from her career to raise her daughter, Maya. During this time, she looked for children’s clothing that would celebrate her Latina culture but could not find anything but stereotypical, cheesy designs. Isabel is currently working to solve this problem through the creation of mayaluna.

Vanessa Arroyo is the creator of SERES footwear and is a shoe design & development specialist that has worked in the industry for over ten years. She was born in Chicago to a family of Mexican immigrants, and in 2016 she relocated from New York City to Guanajuato where she continued her work in footwear. This was an unexpected journey of self discovery where she experienced a number of epiphanies - all of which challenged her thoughts on what it means to be a Mexicana born in the USA. She thought about what it means to be "ni de aqui ni de alla" as the saying goes and she realized, to be is ... ser es... all of the versions of her at once.

Jose Rodriguez, an art school dropout, started Calaca Coffee with his friend Christian. The two started the business as a way to foster community and have a safe place for anyone to enjoy a nice cup of coffee. Initially, the pair had a coffee garden but unfortunately had to shut it down. Now they are trying to scale up their direct-to-consumer program.

]]>Sandra continues a new four part series of providing mentorship to entrepreneurs of various categories in our community. Part 3 features Isabel Cueva of mayaluna a kids clothing line that helps littles celebrate their latin@ culture through modern and aesthetic designs. Vanessa Arroyo of Seres footwear and Jose Rodriguez of Calaca coffee.  You will hear excerpts of questions asked from different stages of each entrepreneur's process and Sandra’s transparent explanations and advice in response. This episode we’re covering topics of marketing channels, fears, and finances.  Muchas gracias to all the mentees for bringing their stories, curiosity and courage.  Our hope is that the topics covered will help and inspire you to forge ahead with your own entrepreneurial path with more knowledge and confidence.  Courage is Contagious!

Connect with Nopalera

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Join Sandra's Entrepreneurial Newsletter

Ask a business question

Connect with Isabel

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Connect with Vanessa

Website

Instagram

Connect with Jose

Website

Instagram

TikTok


Read more about our guests:

A Los Angeles native and proud Mexican-American, Isabel Cueva started her career as a math teacher and transitioned to corporate event planning in the non-profit and tech sector for 10 years. She decided to take a step back from her career to raise her daughter, Maya. During this time, she looked for children’s clothing that would celebrate her Latina culture but could not find anything but stereotypical, cheesy designs. Isabel is currently working to solve this problem through the creation of mayaluna.

Vanessa Arroyo is the creator of SERES footwear and is a shoe design & development specialist that has worked in the industry for over ten years. She was born in Chicago to a family of Mexican immigrants, and in 2016 she relocated from New York City to Guanajuato where she continued her work in footwear. This was an unexpected journey of self discovery where she experienced a number of epiphanies - all of which challenged her thoughts on what it means to be a Mexicana born in the USA. She thought about what it means to be "ni de aqui ni de alla" as the saying goes and she realized, to be is ... ser es... all of the versions of her at once.

Jose Rodriguez, an art school dropout, started Calaca Coffee with his friend Christian. The two started the business as a way to foster community and have a safe place for anyone to enjoy a nice cup of coffee. Initially, the pair had a coffee garden but unfortunately had to shut it down. Now they are trying to scale up their direct-to-consumer program.

]]>b3db070c-0317-4512-964e-7baa22c8cb51Wed, 10 May 2023 05:00:00 -040033:32truefull2292292Sandra VelasquezEp. 28 The Mentorship Series Part. 2 Featuring Melissa Gallardo & Cindy ConveryEp. 28 The Mentorship Series Part. 2 Featuring Melissa Gallardo & Cindy ConverySandra continues a new four part series of providing mentorship to entrepreneurs of various categories in our community. Part 2 features Melissa Gallardo, founder of Bonita Fierce Candles, a candle brand that honors her latin roots and Cindy Convery, the founder of PureWild Co. clean marine collagen products.  You will hear excerpts of questions asked from different stages of each entrepreneur's process and Sandra’s transparent explanations and advice in response. This episode we’re talking about vetting retail partners, talking to investors, and channel strategy. Muchas gracias to all the mentees for bringing their stories, curiosity and courage.  Our hope is that the topics covered will help and inspire you to forge ahead with your own entrepreneurial path with more knowledge and confidence.  Courage is Contagious!

Connect with Nopalera

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Join Sandra's Entrepreneurial Newsletter

Ask a business question

Connect with Melissa

https://www.instagram.com/bonitafiercecandles/

Connect with Cindy

https://purewildco.com/

Linkedin

Instagram

Read more about our guests:

Being Latin@ and American is not a linear experience and for Melissa, it meant a life-long struggle to navigate language, culture, and heritage as a brown, non-Spanish speaking Latina. It created a deep insecurity in her identity and distorted her feelings of what home meant. Then, she realized that feeling–of belonging, of finding your place, of being home– she wanted to create that feeling for other Latinas who were on journeys similar to hers. And so, she poured her first candle. She realized the scents she grew up with weren't represented in the home fragrance industry and set out to create fragrances that celebrate, honor and represent the cultural crossroads of being Latin@ and American.

Before launching PureWild Co. Cindy worked as a television director at ABC TV in San Francisco and later as a consultant with Warner Bros and Disney creating movie advertising campaigns. Launching PureWild Co. in June 2020 with a line of marine collagen infused drinks that are the only certified nonGMO collagen drinks on the market. PureWild Co. created the first ever collagen infused wines bottled in California’s Sonoma Valley and the first ever collagen supplements that have been formulated for women with breast cancer, autoimmune disorders and osteoporosis. PureWild Co. is a partner of the Susan G. Komen Foundation for Breast Cancer Awareness and is working with the Choctaw Nation to donate supplements to Native women in need. Cindy is a member of the Choctaw Nation of Oklahoma. PureWild Co. is a certified Native American Woman owned company based in Ojai, California.

]]>Sandra continues a new four part series of providing mentorship to entrepreneurs of various categories in our community. Part 2 features Melissa Gallardo, founder of Bonita Fierce Candles, a candle brand that honors her latin roots and Cindy Convery, the founder of PureWild Co. clean marine collagen products.  You will hear excerpts of questions asked from different stages of each entrepreneur's process and Sandra’s transparent explanations and advice in response. This episode we’re talking about vetting retail partners, talking to investors, and channel strategy. Muchas gracias to all the mentees for bringing their stories, curiosity and courage.  Our hope is that the topics covered will help and inspire you to forge ahead with your own entrepreneurial path with more knowledge and confidence.  Courage is Contagious!

Connect with Nopalera

Website

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Join Sandra's Entrepreneurial Newsletter

Ask a business question

Connect with Melissa

https://www.instagram.com/bonitafiercecandles/

Connect with Cindy

https://purewildco.com/

Linkedin

Instagram

Read more about our guests:

Being Latin@ and American is not a linear experience and for Melissa, it meant a life-long struggle to navigate language, culture, and heritage as a brown, non-Spanish speaking Latina. It created a deep insecurity in her identity and distorted her feelings of what home meant. Then, she realized that feeling–of belonging, of finding your place, of being home– she wanted to create that feeling for other Latinas who were on journeys similar to hers. And so, she poured her first candle. She realized the scents she grew up with weren't represented in the home fragrance industry and set out to create fragrances that celebrate, honor and represent the cultural crossroads of being Latin@ and American.

Before launching PureWild Co. Cindy worked as a television director at ABC TV in San Francisco and later as a consultant with Warner Bros and Disney creating movie advertising campaigns. Launching PureWild Co. in June 2020 with a line of marine collagen infused drinks that are the only certified nonGMO collagen drinks on the market. PureWild Co. created the first ever collagen infused wines bottled in California’s Sonoma Valley and the first ever collagen supplements that have been formulated for women with breast cancer, autoimmune disorders and osteoporosis. PureWild Co. is a partner of the Susan G. Komen Foundation for Breast Cancer Awareness and is working with the Choctaw Nation to donate supplements to Native women in need. Cindy is a member of the Choctaw Nation of Oklahoma. PureWild Co. is a certified Native American Woman owned company based in Ojai, California.

]]>ef43c3df-ca6d-42d7-abd2-e1b1ee69e9aaWed, 26 Apr 2023 05:00:00 -040028:08truefull2282282Sandra VelasquezEp. 27 The Mentorship Series Part. 1 Featuring Jamila Alharazim, Irene Legaspi & Krystal FloresEp. 27 The Mentorship Series Part. 1 Featuring Jamila Alharazim, Irene Legaspi & Krystal FloresSandra kicks off a new four part series of providing mentorship to entrepreneurs of various categories in our community. Part 1 features Jemila Alharazim, the founder of Ocean Olive, a natural eczema skincare brand for babies and families that is mindful of the skin’s microbiome. Irene Legaspi, the founder of Plantas Medicinas, an Ayurvedic beauty & wellness brand that is elevating the shampoo bar experience. And Krystal Flores, the founder of Soy Latina Candles a non-toxic home + body brand that elevates spaces through aromatic fragrances.  You will hear excerpts of questions asked from different stages of each entrepreneur's process and Sandra’s transparent explanations and advice in response. This episode covers building community and brand awareness, pre and post launch advice and discomfort reaching out to retailers. Muchas gracias to all the mentees for bringing their stories, curiosity and courage. Our hope is that the topics covered will help and inspire you to forge ahead with your own entrepreneurial path with more knowledge and confidence.  Courage is Contagious!

Connect with Nopalera

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Join Sandra's Entrepreneurial Newsletter

Ask a business question

Connect with Jamila

Website

Connect with Irene

Instagram

Connect with Krystal

Website

Instagram

Read more about our guests:

Jamila believes as a parent, especially a new one, it can be challenging and overwhelming to find a product line that truly works to relieve the discomfort that comes along with eczema. We’ve created Ocean Olive to create choice in the management of eczema. 

Irene founded Plantas Medicinas with a vision to create a meaningful story by helping inspire people to feel more connected to themselves and the natural world around us. She believes beauty is more than aesthetic and I'm on a mission to help people access their innate wisdom so that they can make conscious based choices that play a positive role in their health and also the well-being of our planet.

Krystal started Soy Latina to create non-toxic alternatives to products that she loved. Our fragrances are created to evoke emotion and feeling such as tranquility, radiance, and beauty. We create captivating environments and scent memories. We are eco-conscious, vegan, and handmade. We uplift our community by donating to Ronald McDonald House Charity and Eye on Vision Foundation

]]>Sandra kicks off a new four part series of providing mentorship to entrepreneurs of various categories in our community. Part 1 features Jemila Alharazim, the founder of Ocean Olive, a natural eczema skincare brand for babies and families that is mindful of the skin’s microbiome. Irene Legaspi, the founder of Plantas Medicinas, an Ayurvedic beauty & wellness brand that is elevating the shampoo bar experience. And Krystal Flores, the founder of Soy Latina Candles a non-toxic home + body brand that elevates spaces through aromatic fragrances.  You will hear excerpts of questions asked from different stages of each entrepreneur's process and Sandra’s transparent explanations and advice in response. This episode covers building community and brand awareness, pre and post launch advice and discomfort reaching out to retailers. Muchas gracias to all the mentees for bringing their stories, curiosity and courage. Our hope is that the topics covered will help and inspire you to forge ahead with your own entrepreneurial path with more knowledge and confidence.  Courage is Contagious!

Connect with Nopalera

Website

Instagram

Tik Tok

Join Sandra's Entrepreneurial Newsletter

Ask a business question

Connect with Jamila

Website

Connect with Irene

Instagram

Connect with Krystal

Website

Instagram

Read more about our guests:

Jamila believes as a parent, especially a new one, it can be challenging and overwhelming to find a product line that truly works to relieve the discomfort that comes along with eczema. We’ve created Ocean Olive to create choice in the management of eczema. 

Irene founded Plantas Medicinas with a vision to create a meaningful story by helping inspire people to feel more connected to themselves and the natural world around us. She believes beauty is more than aesthetic and I'm on a mission to help people access their innate wisdom so that they can make conscious based choices that play a positive role in their health and also the well-being of our planet.

Krystal started Soy Latina to create non-toxic alternatives to products that she loved. Our fragrances are created to evoke emotion and feeling such as tranquility, radiance, and beauty. We create captivating environments and scent memories. We are eco-conscious, vegan, and handmade. We uplift our community by donating to Ronald McDonald House Charity and Eye on Vision Foundation

]]>7e86bd75-282f-4b15-88bf-a39db434791bWed, 12 Apr 2023 05:00:00 -040027:37truefull2272272Sandra VelasquezEp. 26 Imposter Syndrome: Don't Let The Voices In Your Head Prevent You From Getting To The Finish LineEp. 26 Imposter Syndrome: Don't Let The Voices In Your Head Prevent You From Getting To The Finish LineNEW EPISODE! Ep. 26 Imposter Syndrome: Don't Let The Voices In Your Head Prevent You From Getting To The Finish Line

Rounding out Women’s History Month, Sandra shares her take on a state of mind that far too many entrepreneurs (specifically women entrepreneurs) find themselves battling with, imposter syndrome.  Low self-esteem, lack of confidence and unworthiness can permeate through all aspects of our lives but your mission doesn't have to fail because of them.  Sandra’s POV and stories can help and inspire YOU to get to your finish line!

Connect with Nopalera

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Join Sandra's Entrepreneurial Newsletter

Ask a business question

]]>NEW EPISODE! Ep. 26 Imposter Syndrome: Don't Let The Voices In Your Head Prevent You From Getting To The Finish Line

Rounding out Women’s History Month, Sandra shares her take on a state of mind that far too many entrepreneurs (specifically women entrepreneurs) find themselves battling with, imposter syndrome.  Low self-esteem, lack of confidence and unworthiness can permeate through all aspects of our lives but your mission doesn't have to fail because of them.  Sandra’s POV and stories can help and inspire YOU to get to your finish line!

Connect with Nopalera

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YouTube

Join Sandra's Entrepreneurial Newsletter

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]]>e4e36680-f9ca-4d9d-b5fa-59021b47762cWed, 29 Mar 2023 05:00:00 -040007:22truefull2262262Sandra VelasquezEp. 25 Making Financial Literacy Fun with Beatriz AcevedoEp. 25 Making Financial Literacy Fun with Beatriz AcevedoNEW EPISODE! Ep. 25  Making Financial Literacy Fun with Beatriz Acevedo

Beatriz Acevedo is one of the leading inspirational voices and Latina entrepreneurs in the United States. She has dedicated her career to empowering and opening doors for the next generation of Latino leaders.  Beatriz and Sandra discuss financial histories involving family and educational upbringings and how her latest startup SUMA Wealth is making an impact in the Latino community.  It is the leading financial technology company devoted to increasing prosperity, opportunity, and financial inclusion for young U.S.-born Latinos. SUMA's innovative approach deploys technology to build financial tools that are engaging, culturally relevant, and useful to the community. SUMA also creates user-centric content and brand-based experiences that inspire, inform and empower the community to build wealth and control their financial future.

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READ MORE ABOUT BEATRIZ:

Beatriz started her career in media at a young age, first on radio and later on television. Her work earned her three Emmys, one MTV Music Award, and a Media Correspondent Award, among others. She later became a tech media entrepreneur as the Co-Founder and President of mitú, the leading digital media brand for young Latinos in the U.S. Under her leadership, she went on to raise $50M in funding, led by some of the most successful venture capital groups in California. The mentorship initiatives that she created through her Accelerator Program, have also provided invaluable access to the next generation of multicultural storytellers, with an emphasis on female leadership. Beatriz's expertise has been to create content at the intersection of media, technology, and social impact.

Beatriz is a passionate and sought-after speaker who enjoys discussions around diversity as good business, female leadership, and the economic impact of Latinos in America. Additionally, she sits on numerous boards and advisory committees.

Beatriz recently co-founded and co-chairs LA Collab, a Hollywood initiative aimed at doubling Latino representation in Hollywood, both in front and behind the camera by 2030.

BOARD MEMBER

● Adara Acquisition Corp (NYSE: ADRA)

● 2028 Los Angeles Olympic Committee

● Homeboy Industries

● 9th Wonder, Marketing Agency Group

● Latino Community Foundation

● PocketWatch, Digital Media Studi

]]>NEW EPISODE! Ep. 25  Making Financial Literacy Fun with Beatriz Acevedo

Beatriz Acevedo is one of the leading inspirational voices and Latina entrepreneurs in the United States. She has dedicated her career to empowering and opening doors for the next generation of Latino leaders.  Beatriz and Sandra discuss financial histories involving family and educational upbringings and how her latest startup SUMA Wealth is making an impact in the Latino community.  It is the leading financial technology company devoted to increasing prosperity, opportunity, and financial inclusion for young U.S.-born Latinos. SUMA's innovative approach deploys technology to build financial tools that are engaging, culturally relevant, and useful to the community. SUMA also creates user-centric content and brand-based experiences that inspire, inform and empower the community to build wealth and control their financial future.

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READ MORE ABOUT BEATRIZ:

Beatriz started her career in media at a young age, first on radio and later on television. Her work earned her three Emmys, one MTV Music Award, and a Media Correspondent Award, among others. She later became a tech media entrepreneur as the Co-Founder and President of mitú, the leading digital media brand for young Latinos in the U.S. Under her leadership, she went on to raise $50M in funding, led by some of the most successful venture capital groups in California. The mentorship initiatives that she created through her Accelerator Program, have also provided invaluable access to the next generation of multicultural storytellers, with an emphasis on female leadership. Beatriz's expertise has been to create content at the intersection of media, technology, and social impact.

Beatriz is a passionate and sought-after speaker who enjoys discussions around diversity as good business, female leadership, and the economic impact of Latinos in America. Additionally, she sits on numerous boards and advisory committees.

Beatriz recently co-founded and co-chairs LA Collab, a Hollywood initiative aimed at doubling Latino representation in Hollywood, both in front and behind the camera by 2030.

BOARD MEMBER

● Adara Acquisition Corp (NYSE: ADRA)

● 2028 Los Angeles Olympic Committee

● Homeboy Industries

● 9th Wonder, Marketing Agency Group

● Latino Community Foundation

● PocketWatch, Digital Media Studi

]]>8d5e1660-2cb3-4b3f-8217-3a76d16efdb1Wed, 15 Mar 2023 05:00:00 -040036:59truefull2252252Sandra VelasquezEp. 24 Living Your Best Life with Angel AvilesEp. 24 Living Your Best Life with Angel AvilesNEW EPISODE! Ep. 24  Living Your Best Life with Angel Aviles

Much has happened in the three decades since Angel Aviles brought the role of Sad Girl in the film Mi Vida Loca to life. A decade-long career in marketing communications followed her time in the film industry, as did marriage and children. Despite having what looked like an ideal life, in 2008, Angel had her first panic attack, which led to debilitating anxiety and depression. Determined to get well in body, mind and spirit, she went on a quest. In 2010, she began sharing her findings on her blog. In 2011, her coaching practice was born. In 2020, her book "Too Happy to Be Sad Girl" became a bestseller. Today, Angel and Sandra discuss her influence in the Latinx community, coaching and speaking on culture, creativity, and confidence with the casual backdrop of their new friendship.  

BONUS!  This is the premiere episode on our NEW YouTube Channel! Check out the full video version of this interview HERE! https://youtu.be/-DB-TJlOSek

This episode was recorded at The Bridge Studio in Brooklyn, NY on January 30, 2023.

Engineered by Brianna Cofield and Amon Drum

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]]>NEW EPISODE! Ep. 24  Living Your Best Life with Angel Aviles

Much has happened in the three decades since Angel Aviles brought the role of Sad Girl in the film Mi Vida Loca to life. A decade-long career in marketing communications followed her time in the film industry, as did marriage and children. Despite having what looked like an ideal life, in 2008, Angel had her first panic attack, which led to debilitating anxiety and depression. Determined to get well in body, mind and spirit, she went on a quest. In 2010, she began sharing her findings on her blog. In 2011, her coaching practice was born. In 2020, her book "Too Happy to Be Sad Girl" became a bestseller. Today, Angel and Sandra discuss her influence in the Latinx community, coaching and speaking on culture, creativity, and confidence with the casual backdrop of their new friendship.  

BONUS!  This is the premiere episode on our NEW YouTube Channel! Check out the full video version of this interview HERE! https://youtu.be/-DB-TJlOSek

This episode was recorded at The Bridge Studio in Brooklyn, NY on January 30, 2023.

Engineered by Brianna Cofield and Amon Drum

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]]>f7a412bd-afd0-4cb1-9723-69cb1cc7d561Wed, 01 Mar 2023 05:00:00 -040042:02truefull2242242Sandra VelasquezEp. 23 Marketing Mastery with Sam OgbornEp. 23 Marketing Mastery with Sam OgbornSam Ogborn is a fractional CMO and marketing mentor. She spent 12+ years in the corporate world working for major brands like Walgreens and Red Bull before venturing out on her own to help startups and founders embrace marketing. Sam is a big believer and advocate for marketing education and loves to help founders stay ahead.  She is a regular consultant for Nopalera and today’s discussion with Sandra is packed with truth bombs about what every entrepreneur can do with their own will, resourcefulness and discipline to build a successful brand.  Buckle up!

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Sam's Recommendations

https://www.youtube.com/@socialsavannah

https://www.youtube.com/c/DaraDenney

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]]>Sam Ogborn is a fractional CMO and marketing mentor. She spent 12+ years in the corporate world working for major brands like Walgreens and Red Bull before venturing out on her own to help startups and founders embrace marketing. Sam is a big believer and advocate for marketing education and loves to help founders stay ahead.  She is a regular consultant for Nopalera and today’s discussion with Sandra is packed with truth bombs about what every entrepreneur can do with their own will, resourcefulness and discipline to build a successful brand.  Buckle up!

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Sam's Recommendations

https://www.youtube.com/@socialsavannah

https://www.youtube.com/c/DaraDenney

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]]>cbb3127d-0d21-4093-a0d7-db3b98ec087dWed, 22 Feb 2023 05:00:00 -040032:55truefull2232232Sandra VelasquezEp. 22 The Power Of Your Thoughts With Anabel QuintanillaEp. 22 The Power Of Your Thoughts With Anabel QuintanillaNEW EPISODE! Ep. 22 The Power Of Your Thoughts with Anabel Quintanilla

Anabel Quintanilla is a Transformational Coach who teaches mujeres to evolve De Chillona a Chingona®. (From crybaby to badass).  Chingona Living was born out of a deep desire to help women LIVE passionately, empoderadas, and free.  How much of your day do you feel consumed by your thoughts? and how often do you take your thoughts as facts?  In today’s discussion with Sandra, Anabel can help you be in the driver's seat of your life by helping you understand your thoughts.

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]]>NEW EPISODE! Ep. 22 The Power Of Your Thoughts with Anabel Quintanilla

Anabel Quintanilla is a Transformational Coach who teaches mujeres to evolve De Chillona a Chingona®. (From crybaby to badass).  Chingona Living was born out of a deep desire to help women LIVE passionately, empoderadas, and free.  How much of your day do you feel consumed by your thoughts? and how often do you take your thoughts as facts?  In today’s discussion with Sandra, Anabel can help you be in the driver's seat of your life by helping you understand your thoughts.

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]]>1920defc-e756-43ab-aad3-66801c4d1ec5Wed, 08 Feb 2023 05:00:00 -040043:56truefull2222222Sandra VelasquezEp. 21 The Week After Shark TankEp. 21 The Week After Shark TankNEW EPISODE! Ep. 21 The Week After Shark Tank

Wow! It’s been almost two weeks since we aired on Shark Tank and it’s been an amazing ride!  In today’s short solo episode, Sandra recaps her thoughts and reflects on the experience of Shark Tank as it relates to the brand mission of Nopalera.  Additionally, she outlines what the emphasis of the upcoming episodes will be and how it extends from our brand values.  This will be the season for uplifting entrepreneurs, brand builders and future leaders. We invite you to join us!

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]]>NEW EPISODE! Ep. 21 The Week After Shark Tank

Wow! It’s been almost two weeks since we aired on Shark Tank and it’s been an amazing ride!  In today’s short solo episode, Sandra recaps her thoughts and reflects on the experience of Shark Tank as it relates to the brand mission of Nopalera.  Additionally, she outlines what the emphasis of the upcoming episodes will be and how it extends from our brand values.  This will be the season for uplifting entrepreneurs, brand builders and future leaders. We invite you to join us!

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]]>c536c1d7-4029-4ba1-b1ea-8e9e8226a995Wed, 01 Feb 2023 05:00:00 -040006:28falsefull2212212Sandra VelasquezEp. 20 The Nopalera Marketing Team Prepares For Shark Tank!Ep. 20 The Nopalera Marketing Team Prepares For Shark Tank!Many people are surprised to learn how small the Nopalera team actually is.  In today’s episode meet Sam Gomez and Edith Castro, the two women behind our in-house marketing team.  Hear what they have learned from working at a Latina beauty start up, how the company culture has inspired self awareness and personal growth, and rising to the occasion of preparing for our Shark Tank airing on January 20, at 8pm EST and 8pm PST!  In celebration of this exciting news, listen until the end for a special code. PLEASE NOTE: This code is only available from our website store at nopalera.co (not on our IG or Facebook stores, sorry!) Muchas gracias!

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]]>Many people are surprised to learn how small the Nopalera team actually is.  In today’s episode meet Sam Gomez and Edith Castro, the two women behind our in-house marketing team.  Hear what they have learned from working at a Latina beauty start up, how the company culture has inspired self awareness and personal growth, and rising to the occasion of preparing for our Shark Tank airing on January 20, at 8pm EST and 8pm PST!  In celebration of this exciting news, listen until the end for a special code. PLEASE NOTE: This code is only available from our website store at nopalera.co (not on our IG or Facebook stores, sorry!) Muchas gracias!

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]]>1b322ded-2f53-4188-9a32-1c8e1af0efddWed, 18 Jan 2023 05:00:00 -040034:46truefull2202202Sandra VelasquezEp. 19 Living Your Best SelfEp. 19 Living Your Best SelfNEW SEASON 2! Ep. 19 Living Your Best Self

Sandra kicks off 2023 sharing a personal exercise that encourages us all to become self-aware and self-inspired to live each day as fulfilled as possible.  Stemming from the experience of scaling Nopalera to its next level, this mindset can be incorporated into all aspects of life and is exactly what we need to enhance and embrace our new year’s resolutions.  We look forward to sharing our new season with you bi-weekly over the course of 2023. Thank you for your support!

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]]>NEW SEASON 2! Ep. 19 Living Your Best Self

Sandra kicks off 2023 sharing a personal exercise that encourages us all to become self-aware and self-inspired to live each day as fulfilled as possible.  Stemming from the experience of scaling Nopalera to its next level, this mindset can be incorporated into all aspects of life and is exactly what we need to enhance and embrace our new year’s resolutions.  We look forward to sharing our new season with you bi-weekly over the course of 2023. Thank you for your support!

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]]>09715d60-969e-4018-a210-be445d550f43Wed, 04 Jan 2023 05:00:00 -040005:06truefull2192192Sandra VelasquezEp. 18 Six Things I Learned From FundraisingEp. 18 Six Things I Learned From FundraisingCapping off 2022, Sandra shares the valuable lessons from the transformative experience of fundraising during this year’s final months. From the mindset and conquering past money wounds to the due diligence and networking needed, this short episode will give you the adrenaline boost to launch into 2023 with a checklist to inspire confidence in your own personal mission!

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]]>Capping off 2022, Sandra shares the valuable lessons from the transformative experience of fundraising during this year’s final months. From the mindset and conquering past money wounds to the due diligence and networking needed, this short episode will give you the adrenaline boost to launch into 2023 with a checklist to inspire confidence in your own personal mission!

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]]>e9915d4a-7003-4f68-aa97-a3f592172d22Wed, 28 Dec 2022 12:45:00 -040012:07truefull1181181Sandra VelasquezEp. 17 Building in Partnership and with Community with Joanna and Leslie of Vive CosmeticsEp. 17 Building in Partnership and with Community with Joanna and Leslie of Vive CosmeticsThis week Sandra chats with like-minded and mission based founders Joanna Rosario-Rocha and Leslie Valdivia-Rivas of Vive Cosmetics.

Leslie and Joanna, created Vive Cosmetics, the culture-conscious beauty brand to recognize the importance of not just Latinas, but of everyone who’s ever felt undervalued. They’re on a mission to make sure you always remember your worth. No matter what an outsider’s narrative has to say about you, the only story that matters is the one you’re in charge of telling.

For Joanna starting Vive Cosmetics was a dream come true. As a Latina and a beauty lover, Joanna never felt truly represented by any brand out there. While Leslie wanted to blend her love for working with the Latinx community and passion for makeup and all things beauty.

Sandra, Joanna and Leslie share their mutual love, goals and hardships in entrepreneurship as well as their mission to thrive in and inspire the LatinX community to redefine their own expectations. Their transparency is both informative and emotional so enjoy the ride!

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Leslie

Joanna

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]]>This week Sandra chats with like-minded and mission based founders Joanna Rosario-Rocha and Leslie Valdivia-Rivas of Vive Cosmetics.

Leslie and Joanna, created Vive Cosmetics, the culture-conscious beauty brand to recognize the importance of not just Latinas, but of everyone who’s ever felt undervalued. They’re on a mission to make sure you always remember your worth. No matter what an outsider’s narrative has to say about you, the only story that matters is the one you’re in charge of telling.

For Joanna starting Vive Cosmetics was a dream come true. As a Latina and a beauty lover, Joanna never felt truly represented by any brand out there. While Leslie wanted to blend her love for working with the Latinx community and passion for makeup and all things beauty.

Sandra, Joanna and Leslie share their mutual love, goals and hardships in entrepreneurship as well as their mission to thrive in and inspire the LatinX community to redefine their own expectations. Their transparency is both informative and emotional so enjoy the ride!

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Leslie

Joanna

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]]>ac94caca-f309-4a5b-adb8-aeb5e656ec05Wed, 05 Oct 2022 05:00:00 -040046:39truefull1171171Sandra VelasquezEp.16 Releasing Money Wounds And Opening The Gate Of Possibility With Linda Garcia Of In Luz We TrustEp.16 Releasing Money Wounds And Opening The Gate Of Possibility With Linda Garcia Of In Luz We TrustThis week continues the celebration of Latino Heritage month with a healing and empowering discussion with Sandra and Linda Garcia of In Luz We Trust.

A Cali native and proud Latina, Linda Garcia spent 17 years working in the TV and film industry helping well-recognized TV networks, movie studios, and streaming services build programming for the U.S. Hispanic market. Despite enjoying the work, Linda knew there was more to life than working to make someone else rich. Eventually, she took the knowledge she’d gained and used it to launch the Let There Be Luz podcast: a weekly podcast aimed to channel one’s spiritual journey.

In 2019, after relocating to Dallas, Linda’s spiritual journey led her to what she considers her life’s purpose: to help the Latinx community heal the generational money wounds that prevent them from achieving wealth. In 2020, at the height of the pandemic, Linda launched her first stock market course for beginners and created a rapidly growing community of Latinx investors on Patreon and Instagram known as In Luz We Trust. Today Linda is a published children’s book author, a self-made business owner, and a guiding Luz for thousands of BIPOC who are looking to break free from limiting and toxic money mentalities.

Linda and Sandra share their personal experiences, challenges and epiphanies surrounding their relationship with money, wealth and self worth. This inspiring and emotional discussion is bound to motivate all who listen to look within, inspire a new relationship with oneself and develop a fresh perspective on building wealth in all aspects of life.

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Linda García

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]]>This week continues the celebration of Latino Heritage month with a healing and empowering discussion with Sandra and Linda Garcia of In Luz We Trust.

A Cali native and proud Latina, Linda Garcia spent 17 years working in the TV and film industry helping well-recognized TV networks, movie studios, and streaming services build programming for the U.S. Hispanic market. Despite enjoying the work, Linda knew there was more to life than working to make someone else rich. Eventually, she took the knowledge she’d gained and used it to launch the Let There Be Luz podcast: a weekly podcast aimed to channel one’s spiritual journey.

In 2019, after relocating to Dallas, Linda’s spiritual journey led her to what she considers her life’s purpose: to help the Latinx community heal the generational money wounds that prevent them from achieving wealth. In 2020, at the height of the pandemic, Linda launched her first stock market course for beginners and created a rapidly growing community of Latinx investors on Patreon and Instagram known as In Luz We Trust. Today Linda is a published children’s book author, a self-made business owner, and a guiding Luz for thousands of BIPOC who are looking to break free from limiting and toxic money mentalities.

Linda and Sandra share their personal experiences, challenges and epiphanies surrounding their relationship with money, wealth and self worth. This inspiring and emotional discussion is bound to motivate all who listen to look within, inspire a new relationship with oneself and develop a fresh perspective on building wealth in all aspects of life.

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Linda García

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]]>cb325026-05b4-4fa4-b4ca-4fbd221a736eWed, 28 Sep 2022 05:00:00 -040053:34truefull1161161Sandra VelasquezEp. 15: Releasing Fear and Building Through Community with Patty Rodriguez of Lil' LibrosEp. 15: Releasing Fear and Building Through Community with Patty Rodriguez of Lil' LibrosSandra kicks off her celebration of Latino Heritage Month with Latina entrepreneurial pioneer, leader and radio personality Patty Rodriguez!

Patty Rodriguez is one of the most influential American Latino leaders as a nationally recognized entrepreneur, radio producer, media personality, founder, angel investor, and best-selling author who was proudly raised in Los Angeles by Mexican immigrant parents. Patty founded Lil’ Libros, the #1 family-trusted bilingual children's media publisher, inspired by her desire to teach her two beautiful boys, Alexander and Oliver, about their family’s culture and language. Lil Libros impressively raised 2.3 Million from the community, making it the first community owned Latino book company.

Her passion for uplifting her community extends beyond children's books, having made angel investments in early-stage startups and launching sin miedo productions in 2021 to elevate the voices and stories of the American Latino experience. Patty is best known as Senior Producer and On-Air Talent for the internationally syndicated radio show,

"On Air With Ryan Seacrest," on iHeartMedia’s 102.7 KIIS FM Los Angeles.

Patty’s inspiring story as a Los Angeles native born to immigrant parents exemplifies the power potential of the Latino/American experience evolving through family, friends and community. Through struggles and victories, Patty’s passion and resilience shines through brightly and has been a beacon for Nopalera specifically but for so many across the entire LatinX community and beyond!

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]]>Sandra kicks off her celebration of Latino Heritage Month with Latina entrepreneurial pioneer, leader and radio personality Patty Rodriguez!

Patty Rodriguez is one of the most influential American Latino leaders as a nationally recognized entrepreneur, radio producer, media personality, founder, angel investor, and best-selling author who was proudly raised in Los Angeles by Mexican immigrant parents. Patty founded Lil’ Libros, the #1 family-trusted bilingual children's media publisher, inspired by her desire to teach her two beautiful boys, Alexander and Oliver, about their family’s culture and language. Lil Libros impressively raised 2.3 Million from the community, making it the first community owned Latino book company.

Her passion for uplifting her community extends beyond children's books, having made angel investments in early-stage startups and launching sin miedo productions in 2021 to elevate the voices and stories of the American Latino experience. Patty is best known as Senior Producer and On-Air Talent for the internationally syndicated radio show,

"On Air With Ryan Seacrest," on iHeartMedia’s 102.7 KIIS FM Los Angeles.

Patty’s inspiring story as a Los Angeles native born to immigrant parents exemplifies the power potential of the Latino/American experience evolving through family, friends and community. Through struggles and victories, Patty’s passion and resilience shines through brightly and has been a beacon for Nopalera specifically but for so many across the entire LatinX community and beyond!

Connect with Patty

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]]>626c8794-fe1c-4894-b10a-f6095b71fde9Wed, 21 Sep 2022 09:00:00 -040044:45falsefull1151151Sandra VelasquezEp. 14 We All Grow Latina-Las Founders RecapEp. 14 We All Grow Latina-Las Founders RecapSandra shares her inspired thoughts and feelings following the We All Grow Latina-Las Founders Event in Los Angeles, CA. The power of community, networking and empowerment are at the heart of her experience but she delves deeper into her own personal journey of overcoming perceptions, self worth and creating one’s own future.

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]]>Sandra shares her inspired thoughts and feelings following the We All Grow Latina-Las Founders Event in Los Angeles, CA. The power of community, networking and empowerment are at the heart of her experience but she delves deeper into her own personal journey of overcoming perceptions, self worth and creating one’s own future.

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]]>ead955ea-a00b-49aa-84d2-fb9444e65679Wed, 17 Aug 2022 05:00:00 -040008:45falsefull1141141Sandra VelasquezEp. 13 Peace And Joy with Photographer Amanda LopezEp. 13 Peace And Joy with Photographer Amanda LopezThis week’s episode Sandra finally sits down with the extraordinary artist/photographer and Nopalera team member Amanda Lopez.

Amanda Lopez is a Mexican-American portrait and lifestyle photographer based in Los Angeles. Her father lent her his camera at the age of 17 and photography soon became her savior. Whether she's on assignment or photographing members of her family or friends, Lopez's camera eye looks for a balance of beauty, strength and tenacity. With 24 years of experience, Amanda discusses her inspirations, accomplishments, challenges and aspirations of her journey as a successful Latina artist and entrepreneur. Their mutual admiration is palpable and exemplary of what success looks like with the utmost love and respect. Enjoy!

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]]>This week’s episode Sandra finally sits down with the extraordinary artist/photographer and Nopalera team member Amanda Lopez.

Amanda Lopez is a Mexican-American portrait and lifestyle photographer based in Los Angeles. Her father lent her his camera at the age of 17 and photography soon became her savior. Whether she's on assignment or photographing members of her family or friends, Lopez's camera eye looks for a balance of beauty, strength and tenacity. With 24 years of experience, Amanda discusses her inspirations, accomplishments, challenges and aspirations of her journey as a successful Latina artist and entrepreneur. Their mutual admiration is palpable and exemplary of what success looks like with the utmost love and respect. Enjoy!

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]]>b925d1af-adfe-4782-816b-e629e8c66b0dThu, 04 Aug 2022 05:00:00 -040036:20falsefull1131131Sandra VelasquezEP. 12 How To Get Into Wholesale Accounts with Priscilla CamachoEP. 12 How To Get Into Wholesale Accounts with Priscilla CamachoWe’re back after a mid-summer break with a new episode featuring one of Sandra’s original teammates of Nopalera, Priscilla Camacho. Priscilla brings over 17 years of experience in high end beauty sales and took that to the next level starting her own wholesale management company, Equally Distributed. They discuss the patience, perseverance and strategies necessary to get your product into retail stores and expand your business’s growth.

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]]>We’re back after a mid-summer break with a new episode featuring one of Sandra’s original teammates of Nopalera, Priscilla Camacho. Priscilla brings over 17 years of experience in high end beauty sales and took that to the next level starting her own wholesale management company, Equally Distributed. They discuss the patience, perseverance and strategies necessary to get your product into retail stores and expand your business’s growth.

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]]>1582b5a6-20e0-4164-94cd-21ea2bdf195dWed, 27 Jul 2022 05:00:00 -040037:31falsefull1121121Sandra VelasquezEp. 11: From Fish to Lipstick: The Thread of Sustainability with Jenn Harper of Cheekbone BeautyEp. 11: From Fish to Lipstick: The Thread of Sustainability with Jenn Harper of Cheekbone BeautyThis week’s episode Sandra meets with Cheekbone Beauty founder Jenn Harper. They discuss the value of bringing your previous experience and mission’s into entrepreneurship as well as an array of personal and professional challenges that not only help your business grow but help your individual growth as a human.

Jenn Harper is the founder and CEO of Cheekbone Beauty Cheekbone Beauty is a digitally native direct to consumer brand that is helping Indigenous youth see themselves in a beauty brand while using the concept of Life Cycle Thinking (LCT) in the brand's ethos and in developing products.  Creating a new segment in the beauty industry - Sustainable Socially Conscious Beauty.  

Jennifer Harper has been making a name for herself in the beauty industry for a number of years but has been gaining popularity quickly after being on the hit CBC show, Dragons Den https://www.cbc.ca/dragonsden/m_pitches/cheekbone-beauty in 2019. Cheekbone Beauty’s mission is to help every Indigenous youth see and feel their enormous value in the world while creating sustainable cosmetics.

In addition to Cheekbone’s mission, she strives to educate as many people as possible about the Residential School System and the effects it has had on my family and friends through decades of generational trauma. She speaks regularly to university, college and high school students about social entrepreneurship, empathy and the history of her First Nations family. She has also been invited to speak to various entrepreneur groups including women in business associations, Apple Canada and First Nations organizations.

Connect with Jenn Harper

www.cheekbonebeauty.com

Cheekbone Beauty Instagram

Cheekbone Beauty Facebook

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]]>This week’s episode Sandra meets with Cheekbone Beauty founder Jenn Harper. They discuss the value of bringing your previous experience and mission’s into entrepreneurship as well as an array of personal and professional challenges that not only help your business grow but help your individual growth as a human.

Jenn Harper is the founder and CEO of Cheekbone Beauty Cheekbone Beauty is a digitally native direct to consumer brand that is helping Indigenous youth see themselves in a beauty brand while using the concept of Life Cycle Thinking (LCT) in the brand's ethos and in developing products.  Creating a new segment in the beauty industry - Sustainable Socially Conscious Beauty.  

Jennifer Harper has been making a name for herself in the beauty industry for a number of years but has been gaining popularity quickly after being on the hit CBC show, Dragons Den https://www.cbc.ca/dragonsden/m_pitches/cheekbone-beauty in 2019. Cheekbone Beauty’s mission is to help every Indigenous youth see and feel their enormous value in the world while creating sustainable cosmetics.

In addition to Cheekbone’s mission, she strives to educate as many people as possible about the Residential School System and the effects it has had on my family and friends through decades of generational trauma. She speaks regularly to university, college and high school students about social entrepreneurship, empathy and the history of her First Nations family. She has also been invited to speak to various entrepreneur groups including women in business associations, Apple Canada and First Nations organizations.

Connect with Jenn Harper

www.cheekbonebeauty.com

Cheekbone Beauty Instagram

Cheekbone Beauty Facebook

Connect with Nopalera

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]]>ef4bcfcb-1915-4502-9b72-31a11c8a104fWed, 22 Jun 2022 05:00:00 -040033:36falsefull1111111Sandra VelasquezEp. 10 Leading With Your Gut with Karina Martinez of Avana CreativeEp. 10 Leading With Your Gut with Karina Martinez of Avana CreativeJoin Nopalera founder Sandra Velasquez and Avana Creative founder Karina Martinez discuss the journey of finding your niche, learning how to lead and trusting yourself along the way.

Connect with Karina

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]]>Join Nopalera founder Sandra Velasquez and Avana Creative founder Karina Martinez discuss the journey of finding your niche, learning how to lead and trusting yourself along the way.

Connect with Karina

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Linkedin

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]]>8ab471a1-74f3-41a1-8194-ab8523f14961Wed, 15 Jun 2022 05:00:00 -040034:41truefull1101101Sandra VelasquezEp. 9 The Healing Power Of Building A Business with Brittany Chavez of Shop LatinxEp. 9 The Healing Power Of Building A Business with Brittany Chavez of Shop LatinxBrittany Chavez, CEO and Founder of e-commerce platform Shop Latinx, a first of its kind online marketplace for Latino-owned businesses. In 2016, Brittany had a vision to create an intentional shopping experience centered around all the passionate, talented Latinx creatives and makers out there. With Latinx's holding $1.9 trillion in purchasing power here in the U.S. She saw an opportunity to amplify the work of Latinx and BIPOC business owners by curating a marketplace that spoke directly to our community.

Connect with Brittany Chavez

Instagram: @shoplatinx

Website:shoplatinx.com

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]]>Brittany Chavez, CEO and Founder of e-commerce platform Shop Latinx, a first of its kind online marketplace for Latino-owned businesses. In 2016, Brittany had a vision to create an intentional shopping experience centered around all the passionate, talented Latinx creatives and makers out there. With Latinx's holding $1.9 trillion in purchasing power here in the U.S. She saw an opportunity to amplify the work of Latinx and BIPOC business owners by curating a marketplace that spoke directly to our community.

Connect with Brittany Chavez

Instagram: @shoplatinx

Website:shoplatinx.com

Connect with Nopalera

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]]>694534d2-108c-4f8f-82b5-f1993a0650d6Wed, 08 Jun 2022 05:00:00 -040035:18truefull19191Sandra VelasquezEp. 8 The Truth About Branding with Abby HaddicanEp. 8 The Truth About Branding with Abby HaddicanAbby Haddican is a multidisciplinary designer specializing in branding, packaging, typography, and illustration. Over the past decade, she's helped numerous established and emerging brands bring their stories to life with design work that's artful, original, and made to last. She approaches her projects like she approaches her life: with joy, curiosity, passion, and playfulness.

Connect with Abby

Website: abbyhaddican.com

Instagram: @abbyhaddican

Recommended Links:

https://www.behance.net/

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]]>Abby Haddican is a multidisciplinary designer specializing in branding, packaging, typography, and illustration. Over the past decade, she's helped numerous established and emerging brands bring their stories to life with design work that's artful, original, and made to last. She approaches her projects like she approaches her life: with joy, curiosity, passion, and playfulness.

Connect with Abby

Website: abbyhaddican.com

Instagram: @abbyhaddican

Recommended Links:

https://www.behance.net/

Connect with Nopalera

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]]>5b6fa011-63c1-450f-a3f2-ef7bf137273cWed, 01 Jun 2022 05:00:00 -040043:15falsefull18181Sandra VelasquezEP. 7 It's A Family Affair with Kiku from Shaz & KiksEP. 7 It's A Family Affair with Kiku from Shaz & KiksJoin Nopalera founder Sandra Velasquez this week for the podcast’s very first interview with Shaz & Kiks founder Kiku Chaudhuri! Sandra and Kiku discuss the importance of vision, teamwork, family and drawing on one’s professional and cultural experience to fuel their success.

Kiku Chaudhuri is the co-founder of SHAZ & KIKS, a hair wellness company that is reimagining ancient Indian rituals to build your healthiest hair ecosystem by harnessing the power of nutrient-rich ingredients indigenous to the Indian subcontinent. Rooted in Ayurveda, one of the world's oldest healing systems, Kiku and her sister & co-founder, Shaz, take these age-old rituals and reimagine them for today's world.

 Prior to SHAZ & KIKS, Kiku worked in the tech and media industries for 15+ years. She worked at Conde Nast, on brands such as Vogue and GQ, leading digital growth and innovation before she started her entrepreneurial journey.

Connect with Shaz & Kiks

www.shazandkiks.com

www.instagram.com/shazandkiks

Connect with Nopalera

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]]>Join Nopalera founder Sandra Velasquez this week for the podcast’s very first interview with Shaz & Kiks founder Kiku Chaudhuri! Sandra and Kiku discuss the importance of vision, teamwork, family and drawing on one’s professional and cultural experience to fuel their success.

Kiku Chaudhuri is the co-founder of SHAZ & KIKS, a hair wellness company that is reimagining ancient Indian rituals to build your healthiest hair ecosystem by harnessing the power of nutrient-rich ingredients indigenous to the Indian subcontinent. Rooted in Ayurveda, one of the world's oldest healing systems, Kiku and her sister & co-founder, Shaz, take these age-old rituals and reimagine them for today's world.

 Prior to SHAZ & KIKS, Kiku worked in the tech and media industries for 15+ years. She worked at Conde Nast, on brands such as Vogue and GQ, leading digital growth and innovation before she started her entrepreneurial journey.

Connect with Shaz & Kiks

www.shazandkiks.com

www.instagram.com/shazandkiks

Connect with Nopalera

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]]>2e28a860-b678-4c31-b2f5-0886f2cde297Wed, 25 May 2022 05:00:00 -040041:01falsefull17171Sandra VelasquezEp. 6 Building a team. You can't do it all.Ep. 6 Building a team. You can't do it all.Connect with Nopalera

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]]>Connect with Nopalera

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]]>e46c3855-dd4e-466d-8919-4cad772b860cWed, 11 May 2022 05:00:00 -040010:30falsefull16161Sandra VelasquezEp. 5 Systems- The necessary unsexy backend. Here's my tech stack.Ep. 5 Systems- The necessary unsexy backend. Here's my tech stack.My tech stack (as of today)

Later.com for social media scheduling

Slack for team communication

Currently using Shopventory for inventory management in Shopify because it can track multiple locations as well as raw and finished goods.

Quickbooks

Tax Jar for sales tax collection and filing

Shopify

Gusto for payroll

Zendesk for customer support tickets

Connect with Nopalera

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]]>My tech stack (as of today)

Later.com for social media scheduling

Slack for team communication

Currently using Shopventory for inventory management in Shopify because it can track multiple locations as well as raw and finished goods.

Quickbooks

Tax Jar for sales tax collection and filing

Shopify

Gusto for payroll

Zendesk for customer support tickets

Connect with Nopalera

Website

Instagram

Facebook

Join Sandra's Newsletter

Submit a business question

]]>4d49dfb3-31b6-42c8-bc10-3dafe7d6260bWed, 04 May 2022 05:00:00 -040011:20falsefull15151Sandra VelasquezEp. 4 How being a musician prepared me for being an entrepreneur..Ep. 4 How being a musician prepared me for being an entrepreneur..Connect with Nopalera

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Join Sandra's Newsletter

]]>Connect with Nopalera

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Join Sandra's Newsletter

]]>7030a4fd-368e-4a46-91a8-ba0b8798e202Wed, 27 Apr 2022 05:00:00 -040010:08falsefull14141Sandra VelasquezEp. 3 Launching without funding.Ep. 3 Launching without funding.Other Funding Sources

SMBX

Ember Co

Kickfurther

Settle

Assembled Brands

Circle Up

EnrichHer

WayFlyer

7Figures

Connect with Nopalera

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]]>Other Funding Sources

SMBX

Ember Co

Kickfurther

Settle

Assembled Brands

Circle Up

EnrichHer

WayFlyer

7Figures

Connect with Nopalera

Website

Instagram

Facebook

Follow Sandra

Submit a business question

]]>2a66540a-7392-433a-be37-a303c58b3eefWed, 20 Apr 2022 05:00:00 -040009:43falsefull13131Sandra VelasquezEp. 2 The six pillars of building a brand from the ground up .Ep. 2 The six pillars of building a brand from the ground up .Connect with Nopalera

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]]>Connect with Nopalera

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]]>fa120523-5368-44c5-8bd0-8e3a5ccb5025Wed, 13 Apr 2022 05:00:00 -040015:13falsefull12121Sandra VelasquezEp 1: Trailer & IntroductionEp 1: Trailer & IntroductionConnect with Nopalera

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]]>Connect with Nopalera

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]]>c1fe5d83-c502-474d-a097-bda74e4e58b8Tue, 29 Mar 2022 05:00:00 -040003:14falsefull11111Sandra Velasquez