<?xml version="1.0" encoding="UTF-8"?><?xml-stylesheet href="https://feeds.captivate.fm/style.xsl" type="text/xsl"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:podcast="https://podcastindex.org/namespace/1.0"><channel><atom:link href="https://feeds.captivate.fm/the-one-small-change-podcast/" rel="self" type="application/rss+xml"/><title><![CDATA[The One Small Change Podcast]]></title><podcast:guid>d9b2553c-1be0-53b7-940c-35905dc7d93d</podcast:guid><lastBuildDate>Thu, 23 Apr 2026 08:00:31 +0000</lastBuildDate><generator>Captivate.fm</generator><language><![CDATA[en]]></language><copyright><![CDATA[Copyright 2026 Yvonne McCoy]]></copyright><managingEditor>Yvonne McCoy</managingEditor><itunes:summary><![CDATA[Welcome to the One Small Change podcast with Yvonne McCoy, where we explore the transformative power of minor shifts in thinking, habits, and actions. Hosted by entrepreneur Yvonne McCoy, who brings almost 30 years of experience, this podcast features candid conversations with fellow entrepreneurs who have experienced remarkable growth and transformation in their personal and professional lives through small, unexpected changes. From business strategies to health, personal development, and more, each episode offers practical tips for amplifying impact and achieving unparalleled excellence. Join us in uncovering the missing pieces that can catalyze your business and dreams, and stay curious as we navigate the ever-changing world of entrepreneurship. Subscribe now and embark on a journey of bold vision and innovative possibilities]]></itunes:summary><image><url>https://artwork.captivate.fm/6df8415d-2b0f-4fc0-bc1c-ef3cf45c52e0/q2OnZdx3Ucq_YcpJ6PHGvyqc.jpg</url><title>The One Small Change Podcast</title><link><![CDATA[http://www.yvonnemccoy.com/]]></link></image><itunes:image href="https://artwork.captivate.fm/6df8415d-2b0f-4fc0-bc1c-ef3cf45c52e0/q2OnZdx3Ucq_YcpJ6PHGvyqc.jpg"/><itunes:owner><itunes:name>Yvonne McCoy</itunes:name></itunes:owner><itunes:author>Yvonne McCoy</itunes:author><description>Welcome to the One Small Change podcast with Yvonne McCoy, where we explore the transformative power of minor shifts in thinking, habits, and actions. Hosted by entrepreneur Yvonne McCoy, who brings almost 30 years of experience, this podcast features candid conversations with fellow entrepreneurs who have experienced remarkable growth and transformation in their personal and professional lives through small, unexpected changes. From business strategies to health, personal development, and more, each episode offers practical tips for amplifying impact and achieving unparalleled excellence. Join us in uncovering the missing pieces that can catalyze your business and dreams, and stay curious as we navigate the ever-changing world of entrepreneurship. Subscribe now and embark on a journey of bold vision and innovative possibilities</description><link>http://www.yvonnemccoy.com/</link><atom:link href="https://pubsubhubbub.appspot.com" rel="hub"/><itunes:explicit>false</itunes:explicit><itunes:type>episodic</itunes:type><itunes:category text="Business"><itunes:category text="Entrepreneurship"/></itunes:category><itunes:category text="Business"><itunes:category text="Management"/></itunes:category><itunes:category text="Business"><itunes:category text="Marketing"/></itunes:category><podcast:locked>no</podcast:locked><podcast:medium>podcast</podcast:medium><item><title>Rediscovering the Joy of Lifelong Learning and Curiosity</title><itunes:title>Rediscovering the Joy of Lifelong Learning and Curiosity</itunes:title><description><![CDATA[<p>In this episode of One Small Change, Yvonne McCoy welcomes Kami Wanous, an educator turned entrepreneur, to discuss reigniting the love of learning in both children and adults. Through stories of personal and professional transformation, Kami Wanous shares how breaking away from the "box-checking" mindset cultivates leadership, creativity, and resilience. The conversation explores the contagious nature of curiosity, practical approaches for adults to reconnect with lifelong learning, and strategies for families and entrepreneurs alike to foster growth through small but impactful changes.</p><p></p><p><strong>Guest Bio:</strong></p><p>Kami Wanous is a former high school English teacher and homeschooling advocate with a passion for inspiring lifelong learning and leadership. After witnessing widespread apathy toward learning in traditional education, she transformed her approach at home, focusing on sparking curiosity and personal growth in her son. Now, she empowers parents and entrepreneurs to foster a culture of continuous learning and personal leadership in their homes, businesses, and communities.</p><p></p><p><strong>Chapters:</strong></p><p>00:00 Introduction and host welcome</p><p>05:09 Fostering a love for learning</p><p>07:46 Importance of personal leadership</p><p>11:56 Improving my email strategy</p><p>13:33 Finding your passion topics</p><p>18:46 Discussing son's career decisions</p><p>20:26 Importance of long-term focus</p><p>24:44 Learning and sharing experiences</p><p>26:54 Importance of lifelong learning</p><p>31:20 Embracing discomfort for growth</p><p></p><p><strong>Quote from the Guest:</strong></p><p>"Learning happens everywhere, all the time." </p><p></p><p><strong>Link:</strong></p><p>The Freedom Scholar Love of Learning Launch Pad</p><p>Make learning time exciting—for you and your kids! Launch into</p><p>joyful, lifelong learning!</p><p><u><a href="https://pages.thefreedomscholar.org/loloi0" rel="noopener noreferrer" target="_blank">https://pages.thefreedomscholar.org/loloi0</a></u></p>]]></description><content:encoded><![CDATA[<p>In this episode of One Small Change, Yvonne McCoy welcomes Kami Wanous, an educator turned entrepreneur, to discuss reigniting the love of learning in both children and adults. Through stories of personal and professional transformation, Kami Wanous shares how breaking away from the "box-checking" mindset cultivates leadership, creativity, and resilience. The conversation explores the contagious nature of curiosity, practical approaches for adults to reconnect with lifelong learning, and strategies for families and entrepreneurs alike to foster growth through small but impactful changes.</p><p></p><p><strong>Guest Bio:</strong></p><p>Kami Wanous is a former high school English teacher and homeschooling advocate with a passion for inspiring lifelong learning and leadership. After witnessing widespread apathy toward learning in traditional education, she transformed her approach at home, focusing on sparking curiosity and personal growth in her son. Now, she empowers parents and entrepreneurs to foster a culture of continuous learning and personal leadership in their homes, businesses, and communities.</p><p></p><p><strong>Chapters:</strong></p><p>00:00 Introduction and host welcome</p><p>05:09 Fostering a love for learning</p><p>07:46 Importance of personal leadership</p><p>11:56 Improving my email strategy</p><p>13:33 Finding your passion topics</p><p>18:46 Discussing son's career decisions</p><p>20:26 Importance of long-term focus</p><p>24:44 Learning and sharing experiences</p><p>26:54 Importance of lifelong learning</p><p>31:20 Embracing discomfort for growth</p><p></p><p><strong>Quote from the Guest:</strong></p><p>"Learning happens everywhere, all the time." </p><p></p><p><strong>Link:</strong></p><p>The Freedom Scholar Love of Learning Launch Pad</p><p>Make learning time exciting—for you and your kids! Launch into</p><p>joyful, lifelong learning!</p><p><u><a href="https://pages.thefreedomscholar.org/loloi0" rel="noopener noreferrer" target="_blank">https://pages.thefreedomscholar.org/loloi0</a></u></p>]]></content:encoded><link><![CDATA[https://www.yvonnemccoy.com/podcast/097]]></link><guid isPermaLink="false">cfc7d0d8-ab0f-4aa6-bd7e-16d3a907b146</guid><itunes:image href="https://artwork.captivate.fm/ac804abd-b624-4a0d-b06b-1bc5359330b7/TOSC-097-Kami-Wanous.jpg"/><pubDate>Thu, 23 Apr 2026 04:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/cfc7d0d8-ab0f-4aa6-bd7e-16d3a907b146.mp3" length="61663668" type="audio/mpeg"/><itunes:duration>32:07</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>97</itunes:episode><podcast:episode>97</podcast:episode><podcast:season>1</podcast:season><podcast:transcript url="https://transcripts.captivate.fm/transcript/8772bec6-c2f7-4cd5-8f6c-0332cdc701e5/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/8772bec6-c2f7-4cd5-8f6c-0332cdc701e5/index.html" type="text/html"/></item><item><title>April’s Action Plan for Entrepreneurs Seeking Growth</title><itunes:title>April’s Action Plan for Entrepreneurs Seeking Growth</itunes:title><description><![CDATA[<p>In this solo episode of the One Small Change Podcast, Yvonne McCoy delivers a powerful reset for entrepreneurs seeking encouragement and clarity at the start of a new quarter. Drawing on almost 30 years of entrepreneurial experience, she explores why more effort doesn’t always lead to better results, how to realign your actions for impact, and the value of being found rather than continually trying to fix yourself. Through relatable stories and actionable frameworks, listeners will learn to leverage what they already have, navigate growth’s cycles, and confidently build sustainable momentum moving forward.</p><p></p><p><strong>Chapters:</strong></p><p>00:00 Introduction to Accelerated Alignment Month</p><p>05:40 Building Momentum with Past Experiences</p><p>07:35 Finding patterns in experiences</p><p>12:24 Understanding your business lens</p><p>14:21 Refining my energetic post style</p><p>19:57 Using productivity models</p><p>22:58 Importance of community involvement</p><p>24:38 Networking and prioritizing opportunities</p><p>29:59 Embracing change and self-discovery</p><p></p><p><strong>Quote:</strong></p><p>"You don't need to be fixed, you just need to be found."</p><p></p><p><strong>Links:</strong></p><p><u><a href="http://www.bookacallwithyvonne.com" rel="noopener noreferrer" target="_blank">www.bookacallwithyvonne.com</a></u> </p><p><u><a href="http://www.yvonnemccoy.com/workshop" rel="noopener noreferrer" target="_blank">www.yvonnemccoy.com/workshop</a></u></p><p><u><a href="http://www.yvonnemccoy.com/summit" rel="noopener noreferrer" target="_blank">www.yvonnemccoy.com/summit</a></u> </p>]]></description><content:encoded><![CDATA[<p>In this solo episode of the One Small Change Podcast, Yvonne McCoy delivers a powerful reset for entrepreneurs seeking encouragement and clarity at the start of a new quarter. Drawing on almost 30 years of entrepreneurial experience, she explores why more effort doesn’t always lead to better results, how to realign your actions for impact, and the value of being found rather than continually trying to fix yourself. Through relatable stories and actionable frameworks, listeners will learn to leverage what they already have, navigate growth’s cycles, and confidently build sustainable momentum moving forward.</p><p></p><p><strong>Chapters:</strong></p><p>00:00 Introduction to Accelerated Alignment Month</p><p>05:40 Building Momentum with Past Experiences</p><p>07:35 Finding patterns in experiences</p><p>12:24 Understanding your business lens</p><p>14:21 Refining my energetic post style</p><p>19:57 Using productivity models</p><p>22:58 Importance of community involvement</p><p>24:38 Networking and prioritizing opportunities</p><p>29:59 Embracing change and self-discovery</p><p></p><p><strong>Quote:</strong></p><p>"You don't need to be fixed, you just need to be found."</p><p></p><p><strong>Links:</strong></p><p><u><a href="http://www.bookacallwithyvonne.com" rel="noopener noreferrer" target="_blank">www.bookacallwithyvonne.com</a></u> </p><p><u><a href="http://www.yvonnemccoy.com/workshop" rel="noopener noreferrer" target="_blank">www.yvonnemccoy.com/workshop</a></u></p><p><u><a href="http://www.yvonnemccoy.com/summit" rel="noopener noreferrer" target="_blank">www.yvonnemccoy.com/summit</a></u> </p>]]></content:encoded><link><![CDATA[https://www.yvonnemccoy.com/podcast/096]]></link><guid isPermaLink="false">4af51dd1-197c-40cb-8bd5-d875a0d0febd</guid><itunes:image href="https://artwork.captivate.fm/db4dabce-897f-4a15-95f7-4e6f93a8a1c4/TOSC-096-Yvonne-McCoy.jpg"/><pubDate>Thu, 16 Apr 2026 04:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/4af51dd1-197c-40cb-8bd5-d875a0d0febd.mp3" length="60189109" type="audio/mpeg"/><itunes:duration>31:21</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>96</itunes:episode><podcast:episode>96</podcast:episode><podcast:season>1</podcast:season><podcast:transcript url="https://transcripts.captivate.fm/transcript/c060878b-3328-4504-8bd9-6faa76097cf8/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/c060878b-3328-4504-8bd9-6faa76097cf8/index.html" type="text/html"/></item><item><title>Midlife Transformation and Confidence for Women Entrepreneurs</title><itunes:title>Midlife Transformation and Confidence for Women Entrepreneurs</itunes:title><description><![CDATA[<p>In this empowering episode of The One Small Change Podcast, Gloria Rand joins host Yvonne McCoy to explore the journey of midlife transformation, helping women embrace change, overcome fear, and discover their unique value. The conversation dives into personal experiences, how life transitions can ignite reinvention, and practical strategies for building confidence and clarity. Gloria shares her LOVE method, practical tools for self-exploration, and the importance of community and curiosity when navigating new paths.</p><p></p><p><strong>Guest Bio:</strong></p><p>Gloria Rand is passionate about guiding women in midlife to design a fulfilling, authentic life after navigating her own journey of transformation and self-discovery. Drawing from her rich experience in content creation and coaching, she specializes in helping women cultivate confidence and clarity, embrace their unique strengths, and pursue meaningful change. As a mastermind leader and author, Gloria is committed to supporting others through the personal and professional transitions that midlife brings.</p><p></p><p><strong>Chapters:</strong></p><p>00:00 Helping women design midlife</p><p>05:19 Finding support in business</p><p>06:50 Facing personal loss and change</p><p>11:32 Women’s multitasking and leadership insights</p><p>13:59 Starting with self-reflection</p><p>16:39 Embracing your unique strengths</p><p>19:33 Discovering spirituality and presence</p><p>24:50 Discovering your personal power</p><p>28:49 Building community through small changes</p><p>30:07 Closing thoughts and weekly reminder</p><p></p><p><strong>Quote from the Guest:</strong></p><p>“The only thing standing in your way is you. Get out of your own way and explore your world today.”</p><p></p><p><strong>Link:</strong></p><p>Free Personal Power Archetype Quiz</p><p><a href="https://tinyurl.com/TOSCPodcast" rel="noopener noreferrer" target="_blank">https://tinyurl.com/TOSCPodcast</a></p>]]></description><content:encoded><![CDATA[<p>In this empowering episode of The One Small Change Podcast, Gloria Rand joins host Yvonne McCoy to explore the journey of midlife transformation, helping women embrace change, overcome fear, and discover their unique value. The conversation dives into personal experiences, how life transitions can ignite reinvention, and practical strategies for building confidence and clarity. Gloria shares her LOVE method, practical tools for self-exploration, and the importance of community and curiosity when navigating new paths.</p><p></p><p><strong>Guest Bio:</strong></p><p>Gloria Rand is passionate about guiding women in midlife to design a fulfilling, authentic life after navigating her own journey of transformation and self-discovery. Drawing from her rich experience in content creation and coaching, she specializes in helping women cultivate confidence and clarity, embrace their unique strengths, and pursue meaningful change. As a mastermind leader and author, Gloria is committed to supporting others through the personal and professional transitions that midlife brings.</p><p></p><p><strong>Chapters:</strong></p><p>00:00 Helping women design midlife</p><p>05:19 Finding support in business</p><p>06:50 Facing personal loss and change</p><p>11:32 Women’s multitasking and leadership insights</p><p>13:59 Starting with self-reflection</p><p>16:39 Embracing your unique strengths</p><p>19:33 Discovering spirituality and presence</p><p>24:50 Discovering your personal power</p><p>28:49 Building community through small changes</p><p>30:07 Closing thoughts and weekly reminder</p><p></p><p><strong>Quote from the Guest:</strong></p><p>“The only thing standing in your way is you. Get out of your own way and explore your world today.”</p><p></p><p><strong>Link:</strong></p><p>Free Personal Power Archetype Quiz</p><p><a href="https://tinyurl.com/TOSCPodcast" rel="noopener noreferrer" target="_blank">https://tinyurl.com/TOSCPodcast</a></p>]]></content:encoded><link><![CDATA[https://www.yvonnemccoy.com/podcast/095]]></link><guid isPermaLink="false">41f009b3-9d9b-4616-a07e-1c09379e1d42</guid><itunes:image href="https://artwork.captivate.fm/c274d585-8002-4ebb-9e40-e1854bb61ca2/TOSC-095-Gloria-Rand.jpg"/><pubDate>Thu, 09 Apr 2026 04:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/41f009b3-9d9b-4616-a07e-1c09379e1d42.mp3" length="59021330" type="audio/mpeg"/><itunes:duration>30:44</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>95</itunes:episode><podcast:episode>95</podcast:episode><podcast:season>1</podcast:season><podcast:transcript url="https://transcripts.captivate.fm/transcript/6d53b549-269e-41e2-98fa-cb36e29dbdfc/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/6d53b549-269e-41e2-98fa-cb36e29dbdfc/index.html" type="text/html"/></item><item><title>The Power of Repetition in Coaching Workshops</title><itunes:title>The Power of Repetition in Coaching Workshops</itunes:title><description><![CDATA[<p>This episode of The One Small Change Podcast features host Yvonne McCoy and guest Janelle Anderson as they explore how early-stage coaches can ignite their business growth and visibility by implementing a consistent, repeatable workshop model. Yvonne chats with Janelle, who shares her journey from teacher to thriving coach and entrepreneur, unpacking why running the same workshop month after month creates momentum, authority, and real connections. Together, they discuss actionable strategies, the importance of building comfort through practice, the difference between workshops and webinars, and how saying "yes" to simple, repeatable actions can spark remarkable transformations.</p><p></p><p><strong>Guest Bio:</strong></p><p>Janelle Anderson is a seasoned coach with over a decade of experience, specializing in guiding early-stage coaches to build thriving practices. Drawing on her background in teaching, entrepreneurship, and live event leadership, she helps others create streamlined client enrollment workshop systems designed to build audiences, generate leads, and foster lasting client relationships. Her approach blends practical business structure with the human touch of interactive, impactful workshops.</p><p></p><p><strong>Chapters:</strong></p><p>00:00 Starting out with workshops</p><p>05:26 Why repetition works</p><p>06:59 Discovering depth in repetition</p><p>11:55 Building audience recognition</p><p>15:25 Starting workshops without a big audience</p><p>16:41 Planning workshops to grow audience</p><p>22:33 Being visible and engaging</p><p>23:34 Networking lessons and personal growth</p><p>28:17 Brainstorming workshop ideas</p><p>30:42 Client enrollment workshop overview</p><p>34:12 Helping clients find you</p><p></p><p><strong>Quote from the Guest:</strong></p><p>"Your right clients are already looking for you. When you show up consistently and authentically, you’re helping them find you."</p><p></p><p><strong>Link:</strong></p><p>Workshops That Win Clients: A Simple 7-Step Framework to Turn Your Workshop into a Client Enrollment Machine</p><p><u><a href="https://workshopsthatwinclients.com/optin-page?am_id=yvonne2633" rel="noopener noreferrer" target="_blank">https://workshopsthatwinclients.com/optin-page?am_id=yvonne2633</a></u></p>]]></description><content:encoded><![CDATA[<p>This episode of The One Small Change Podcast features host Yvonne McCoy and guest Janelle Anderson as they explore how early-stage coaches can ignite their business growth and visibility by implementing a consistent, repeatable workshop model. Yvonne chats with Janelle, who shares her journey from teacher to thriving coach and entrepreneur, unpacking why running the same workshop month after month creates momentum, authority, and real connections. Together, they discuss actionable strategies, the importance of building comfort through practice, the difference between workshops and webinars, and how saying "yes" to simple, repeatable actions can spark remarkable transformations.</p><p></p><p><strong>Guest Bio:</strong></p><p>Janelle Anderson is a seasoned coach with over a decade of experience, specializing in guiding early-stage coaches to build thriving practices. Drawing on her background in teaching, entrepreneurship, and live event leadership, she helps others create streamlined client enrollment workshop systems designed to build audiences, generate leads, and foster lasting client relationships. Her approach blends practical business structure with the human touch of interactive, impactful workshops.</p><p></p><p><strong>Chapters:</strong></p><p>00:00 Starting out with workshops</p><p>05:26 Why repetition works</p><p>06:59 Discovering depth in repetition</p><p>11:55 Building audience recognition</p><p>15:25 Starting workshops without a big audience</p><p>16:41 Planning workshops to grow audience</p><p>22:33 Being visible and engaging</p><p>23:34 Networking lessons and personal growth</p><p>28:17 Brainstorming workshop ideas</p><p>30:42 Client enrollment workshop overview</p><p>34:12 Helping clients find you</p><p></p><p><strong>Quote from the Guest:</strong></p><p>"Your right clients are already looking for you. When you show up consistently and authentically, you’re helping them find you."</p><p></p><p><strong>Link:</strong></p><p>Workshops That Win Clients: A Simple 7-Step Framework to Turn Your Workshop into a Client Enrollment Machine</p><p><u><a href="https://workshopsthatwinclients.com/optin-page?am_id=yvonne2633" rel="noopener noreferrer" target="_blank">https://workshopsthatwinclients.com/optin-page?am_id=yvonne2633</a></u></p>]]></content:encoded><link><![CDATA[https://www.yvonnemccoy.com/podcast/094]]></link><guid isPermaLink="false">dba8b446-8037-4552-9617-fe244a8763f0</guid><itunes:image href="https://artwork.captivate.fm/42273c71-5227-4409-9718-36e178295b02/TOSC-094-Janelle-Anderson.jpg"/><pubDate>Thu, 02 Apr 2026 04:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/dba8b446-8037-4552-9617-fe244a8763f0.mp3" length="70005302" type="audio/mpeg"/><itunes:duration>36:28</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>94</itunes:episode><podcast:episode>94</podcast:episode><podcast:season>1</podcast:season><podcast:transcript url="https://transcripts.captivate.fm/transcript/71144883-8e30-457b-81c4-a5b3881610eb/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/71144883-8e30-457b-81c4-a5b3881610eb/index.html" type="text/html"/></item><item><title>Embracing Creativity to Empower Life and Business</title><itunes:title>Embracing Creativity to Empower Life and Business</itunes:title><description><![CDATA[<p>In this heartwarming episode of The One Small Change, Yvonne McCoy sits down with Evelyn Rysdyk to explore the profound effect of small, meaningful connections and curiosity on our personal and professional lives. Evelyn Rysdyk shares her journey from growing up in a diverse, story-filled environment to discovering shamanic practices that helped her break free from depression and embrace creative living. The conversation dives into the importance of genuine human connection, releasing judgment, and how even simple gestures can create significant ripple effects. Listeners will walk away with actionable insights on building trust, unleashing creativity, and stepping beyond self-imposed limitations.</p><p><strong>Guest Bio:</strong></p><p>Evelyn Rysdyk is an accomplished author, teacher, and intuitive guide whose life’s work focuses on connecting people to their innate creativity and potential. With decades of experience supporting individuals and groups through transformational experiences, she brings a unique blend of ancient wisdom, shamanic practice, and compassionate insight to her sessions. Her approach is rooted in curiosity, deep listening, and a desire to help others embrace possibility and their authentic selves.</p><p><br></p><p><strong>Chapters:</strong></p><p>00:00 "Listening Shapes My Connection Skills"</p><p>04:07 "Listen and Be Curious"</p><p>10:02 "Seeking Healing Through Shamanism"</p><p>11:53 "Rediscovering Lost Drawing Salve"</p><p>16:28 "Rediscovering Boldness in Adulthood"</p><p>18:27 "Embrace Curiosity, Explore Possibilities"</p><p>22:30 "Creating Tangible Possibilities"</p><p>25:29 "Engage, Learn, Connect Playfully"</p><p>28:07 "Subscribe, Share, Grow Together"</p><p><br></p><p><strong>Quote from the Guest:</strong></p><p>“You are far more than you’ve been taught.”</p><p><br></p><p><strong>Link:</strong></p><p>Eye of the Storm: A Guided Journey for Strength, Grounding and Peace in Times of War and Political Unrest</p><p><a href="https://www.spiritpassagesacademy.com/eye" rel="noopener noreferrer" target="_blank">https://www.spiritpassagesacademy.com/eye</a></p>]]></description><content:encoded><![CDATA[<p>In this heartwarming episode of The One Small Change, Yvonne McCoy sits down with Evelyn Rysdyk to explore the profound effect of small, meaningful connections and curiosity on our personal and professional lives. Evelyn Rysdyk shares her journey from growing up in a diverse, story-filled environment to discovering shamanic practices that helped her break free from depression and embrace creative living. The conversation dives into the importance of genuine human connection, releasing judgment, and how even simple gestures can create significant ripple effects. Listeners will walk away with actionable insights on building trust, unleashing creativity, and stepping beyond self-imposed limitations.</p><p><strong>Guest Bio:</strong></p><p>Evelyn Rysdyk is an accomplished author, teacher, and intuitive guide whose life’s work focuses on connecting people to their innate creativity and potential. With decades of experience supporting individuals and groups through transformational experiences, she brings a unique blend of ancient wisdom, shamanic practice, and compassionate insight to her sessions. Her approach is rooted in curiosity, deep listening, and a desire to help others embrace possibility and their authentic selves.</p><p><br></p><p><strong>Chapters:</strong></p><p>00:00 "Listening Shapes My Connection Skills"</p><p>04:07 "Listen and Be Curious"</p><p>10:02 "Seeking Healing Through Shamanism"</p><p>11:53 "Rediscovering Lost Drawing Salve"</p><p>16:28 "Rediscovering Boldness in Adulthood"</p><p>18:27 "Embrace Curiosity, Explore Possibilities"</p><p>22:30 "Creating Tangible Possibilities"</p><p>25:29 "Engage, Learn, Connect Playfully"</p><p>28:07 "Subscribe, Share, Grow Together"</p><p><br></p><p><strong>Quote from the Guest:</strong></p><p>“You are far more than you’ve been taught.”</p><p><br></p><p><strong>Link:</strong></p><p>Eye of the Storm: A Guided Journey for Strength, Grounding and Peace in Times of War and Political Unrest</p><p><a href="https://www.spiritpassagesacademy.com/eye" rel="noopener noreferrer" target="_blank">https://www.spiritpassagesacademy.com/eye</a></p>]]></content:encoded><link><![CDATA[http://www.yvonnemccoy.com/]]></link><guid isPermaLink="false">0ae7a71c-411c-457e-917a-a0b2f9056fef</guid><itunes:image href="https://artwork.captivate.fm/94d299fa-12d8-4f24-9d55-24c23f9f9631/TOSC-093-Evelyn-Rysdyk.jpg"/><pubDate>Thu, 26 Mar 2026 04:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/0ae7a71c-411c-457e-917a-a0b2f9056fef.mp3" length="57348659" type="audio/mpeg"/><itunes:duration>29:52</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>93</itunes:episode><podcast:episode>93</podcast:episode><podcast:season>1</podcast:season><podcast:transcript url="https://transcripts.captivate.fm/transcript/5d437c33-0282-4550-841b-18e7df738244/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/5d437c33-0282-4550-841b-18e7df738244/index.html" type="text/html"/></item><item><title>Filter Advice to Find Your True Path</title><itunes:title>Filter Advice to Find Your True Path</itunes:title><description><![CDATA[<p>In this episode of The One Small Change Podcast, Yvonne McCoy sits down with Heather Cameron, an experienced business strategist and coach, to explore the power of embracing authenticity in the digital business world. Heather Cameron reveals why building a business that is truly your own—rather than succumbing to outside pressures, industry trends, or generic online advice—is key to lasting success. The conversation delves into actionable strategies for filtering out the “shoulds,” leveraging AI without losing your voice, and knowing when to seek real, supportive help. The episode also highlights the importance of models, practical delegation, and the value of continually revisiting your business’s core purpose. Whether you're an entrepreneur at any stage, you’ll come away with thought-provoking insights and concrete steps to strengthen your unique path forward.</p><p><strong>Guest Bio:</strong></p><p>Heather Cameron is a business strategist and coach with over 20 years of entrepreneurial experience. She specializes in helping women entrepreneurs grow their businesses authentically and confidently, without succumbing to copycat pressures or “one-size-fits-all” formulas. Alongside her coaching practice, Heather is the creator of the successful Scrapbooking Fun Summit, blending her business acumen with creative community-building. She is passionate about supporting business owners in finding the unique strategies and voices that fuel their growth and fulfillment.</p><p><br></p><p><strong>Chapters:</strong></p><p>00:00 "Entrepreneurship: Evolving Strategies Explained"</p><p>06:15 "Teaching Requires Talent and Flexibility"</p><p>08:10 "Be Your Own Advocate"</p><p>11:52 "Personalized Coaching Over Mass Approach"</p><p>14:24 "Objective Framework Through Models"</p><p>17:54 "Balancing Productivity: Personal &amp; Work"</p><p>22:00 "Authentic Marketing, Anti-Jargon Approach"</p><p>25:08 AI Content and Strategy Questions</p><p>28:46 Time Audit for Maximum Productivity</p><p>30:01 "Evaluating Efforts and Outsourcing"</p><p>34:34 "Brain Growth Through Connections"</p><p><br></p><p><strong>Quote from the Guest:</strong></p><p>"Whether you think you can or you think you can't, you're right."</p><p><br></p><p><strong>Link:</strong></p><p>Your AI Reality Checks Checklist</p><p><u><a href="https://igniteyourmarket.com/AI-Checks" rel="noopener noreferrer" target="_blank">https://igniteyourmarket.com/AI-Checks</a></u></p>]]></description><content:encoded><![CDATA[<p>In this episode of The One Small Change Podcast, Yvonne McCoy sits down with Heather Cameron, an experienced business strategist and coach, to explore the power of embracing authenticity in the digital business world. Heather Cameron reveals why building a business that is truly your own—rather than succumbing to outside pressures, industry trends, or generic online advice—is key to lasting success. The conversation delves into actionable strategies for filtering out the “shoulds,” leveraging AI without losing your voice, and knowing when to seek real, supportive help. The episode also highlights the importance of models, practical delegation, and the value of continually revisiting your business’s core purpose. Whether you're an entrepreneur at any stage, you’ll come away with thought-provoking insights and concrete steps to strengthen your unique path forward.</p><p><strong>Guest Bio:</strong></p><p>Heather Cameron is a business strategist and coach with over 20 years of entrepreneurial experience. She specializes in helping women entrepreneurs grow their businesses authentically and confidently, without succumbing to copycat pressures or “one-size-fits-all” formulas. Alongside her coaching practice, Heather is the creator of the successful Scrapbooking Fun Summit, blending her business acumen with creative community-building. She is passionate about supporting business owners in finding the unique strategies and voices that fuel their growth and fulfillment.</p><p><br></p><p><strong>Chapters:</strong></p><p>00:00 "Entrepreneurship: Evolving Strategies Explained"</p><p>06:15 "Teaching Requires Talent and Flexibility"</p><p>08:10 "Be Your Own Advocate"</p><p>11:52 "Personalized Coaching Over Mass Approach"</p><p>14:24 "Objective Framework Through Models"</p><p>17:54 "Balancing Productivity: Personal &amp; Work"</p><p>22:00 "Authentic Marketing, Anti-Jargon Approach"</p><p>25:08 AI Content and Strategy Questions</p><p>28:46 Time Audit for Maximum Productivity</p><p>30:01 "Evaluating Efforts and Outsourcing"</p><p>34:34 "Brain Growth Through Connections"</p><p><br></p><p><strong>Quote from the Guest:</strong></p><p>"Whether you think you can or you think you can't, you're right."</p><p><br></p><p><strong>Link:</strong></p><p>Your AI Reality Checks Checklist</p><p><u><a href="https://igniteyourmarket.com/AI-Checks" rel="noopener noreferrer" target="_blank">https://igniteyourmarket.com/AI-Checks</a></u></p>]]></content:encoded><link><![CDATA[https://www.yvonnemccoy.com/podcast/092]]></link><guid isPermaLink="false">b1415492-77c1-4724-ad53-5694d64191c5</guid><itunes:image href="https://artwork.captivate.fm/1abf8982-8bb3-430a-8a60-595d11e418fb/TOSC-092-Heather-Cameron.jpg"/><pubDate>Thu, 19 Mar 2026 04:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/b1415492-77c1-4724-ad53-5694d64191c5.mp3" length="70135704" type="audio/mpeg"/><itunes:duration>36:32</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>92</itunes:episode><podcast:episode>92</podcast:episode><podcast:season>1</podcast:season><podcast:transcript url="https://transcripts.captivate.fm/transcript/027d8cd0-d732-4b0b-9748-f278210da42d/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/027d8cd0-d732-4b0b-9748-f278210da42d/index.html" type="text/html"/></item><item><title>Boost Business Visibility Through Speaking and Networking</title><itunes:title>Boost Business Visibility Through Speaking and Networking</itunes:title><description><![CDATA[<p>In this inspiring episode of The One Small Change, Yvonne McCoy sits down with Dr. Patricia Rogers to discuss the pivotal role of visibility, confidence, and authenticity in building a successful entrepreneurial journey. Dr. Patricia Rogers shares her personal experience of transitioning her business during the pandemic, the power of networking and collaboration, and actionable strategies for stepping into the spotlight—even when you feel nervous. Together, they debunk myths around public speaking fears, highlight the importance of showing up, and encourage entrepreneurs to embrace their unique gifts as the cornerstone of their brand and business growth.</p><p><strong>Guest Bio:</strong></p><p>Dr. Patricia Rogers is a powerhouse advocate for entrepreneurs, specializing in providing speaking platforms and promotional opportunities. With a background in empowering business owners to elevate their visibility both online and in-person, Dr. Patricia Rogers has been a relentless supporter of growth through speaking, collaboration, and authentic connection. Her work unites communities of professionals to help them gain leads, build relationships, and shine in their own unique way.</p><p><strong>Chapters:</strong></p><p>00:00 Entrepreneur Visibility Through Speaking</p><p>04:24 "Visibility Drives Entrepreneurial Success"</p><p>07:18 "Confidence Through Self-Belief"</p><p>10:49 Failure Builds Path to Success</p><p>13:49 "Owning My Space"</p><p>18:18 Authentic Networking and Relationships</p><p>20:12 Clarity Through Public Speaking Practice</p><p>24:42 March 20th Strategic Partner Event</p><p>26:40 "March 20th Event Reminder"</p><p>29:10 Embrace Nerves, Stay Curious</p><p><br></p><p><strong>Quote from the Guest:</strong></p><p>"My 3 things is going to be this: get up, suit up, and start showing up."</p><p><br></p><p><strong>Links:</strong></p><p>Complimentary Gift: Public Speaking for Success</p><p><u><a href="https://drpatriciarogers.com/" rel="noopener noreferrer" target="_blank">https://drpatriciarogers.com/</a></u></p><p>Be Seen, Be Heard, Get Booked In 2026 Workshop - Complimentary Seats: <u><a href="https://impactspeakers2026.eventbrite.com" rel="noopener noreferrer" target="_blank">https://ImpactSpeakers2026.eventbrite.com</a></u></p>]]></description><content:encoded><![CDATA[<p>In this inspiring episode of The One Small Change, Yvonne McCoy sits down with Dr. Patricia Rogers to discuss the pivotal role of visibility, confidence, and authenticity in building a successful entrepreneurial journey. Dr. Patricia Rogers shares her personal experience of transitioning her business during the pandemic, the power of networking and collaboration, and actionable strategies for stepping into the spotlight—even when you feel nervous. Together, they debunk myths around public speaking fears, highlight the importance of showing up, and encourage entrepreneurs to embrace their unique gifts as the cornerstone of their brand and business growth.</p><p><strong>Guest Bio:</strong></p><p>Dr. Patricia Rogers is a powerhouse advocate for entrepreneurs, specializing in providing speaking platforms and promotional opportunities. With a background in empowering business owners to elevate their visibility both online and in-person, Dr. Patricia Rogers has been a relentless supporter of growth through speaking, collaboration, and authentic connection. Her work unites communities of professionals to help them gain leads, build relationships, and shine in their own unique way.</p><p><strong>Chapters:</strong></p><p>00:00 Entrepreneur Visibility Through Speaking</p><p>04:24 "Visibility Drives Entrepreneurial Success"</p><p>07:18 "Confidence Through Self-Belief"</p><p>10:49 Failure Builds Path to Success</p><p>13:49 "Owning My Space"</p><p>18:18 Authentic Networking and Relationships</p><p>20:12 Clarity Through Public Speaking Practice</p><p>24:42 March 20th Strategic Partner Event</p><p>26:40 "March 20th Event Reminder"</p><p>29:10 Embrace Nerves, Stay Curious</p><p><br></p><p><strong>Quote from the Guest:</strong></p><p>"My 3 things is going to be this: get up, suit up, and start showing up."</p><p><br></p><p><strong>Links:</strong></p><p>Complimentary Gift: Public Speaking for Success</p><p><u><a href="https://drpatriciarogers.com/" rel="noopener noreferrer" target="_blank">https://drpatriciarogers.com/</a></u></p><p>Be Seen, Be Heard, Get Booked In 2026 Workshop - Complimentary Seats: <u><a href="https://impactspeakers2026.eventbrite.com" rel="noopener noreferrer" target="_blank">https://ImpactSpeakers2026.eventbrite.com</a></u></p>]]></content:encoded><link><![CDATA[https://www.yvonnemccoy.com/podcast/091]]></link><guid isPermaLink="false">26b31d0a-1ab3-4e83-b3ee-a490bad78d44</guid><itunes:image href="https://artwork.captivate.fm/279d88c2-297c-49f2-9b1e-fc6650da0df4/TOSC-091-Dr-Patricia-Rogers.jpg"/><pubDate>Thu, 12 Mar 2026 04:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/26b31d0a-1ab3-4e83-b3ee-a490bad78d44.mp3" length="56755998" type="audio/mpeg"/><itunes:duration>29:34</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>91</itunes:episode><podcast:episode>91</podcast:episode><podcast:season>1</podcast:season><podcast:transcript url="https://transcripts.captivate.fm/transcript/12d741a7-54d3-41d6-8659-794923ea8a7f/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/12d741a7-54d3-41d6-8659-794923ea8a7f/index.html" type="text/html"/></item><item><title>Harnessing Intuition and Systems for Entrepreneurial Success</title><itunes:title>Harnessing Intuition and Systems for Entrepreneurial Success</itunes:title><description><![CDATA[<p>In this episode of The One Small Change Podcast, Laura Berman Fortgang sits down with Yvonne McCoy to share her journey from dealing with a three-year depression in her 20s to becoming a pioneer in the coaching industry. Laura Berman Fortgang reveals how tapping into her intuition and embracing her individuality became the foundation for her entrepreneurial success—and outlines why developing a unique, repeatable system is the key to standing out. Together, they explore how self-doubt, fear of visibility, and resistance to personal branding can get in the way, and provide actionable insights for listeners to confidently step into their expertise and scale their businesses with authenticity.</p><p><strong>Guest Bio:</strong></p><p>Laura Berman Fortgang is a master coach, sought-after speaker, and one of the founders of the International Coaching Federation. With 32 years of coaching experience, she specializes in helping coaches, consultants, and entrepreneurs harness their intuition and build signature systems that make a genuine impact. Her advocacy for unique personal expression and her proven strategies for professional growth have helped countless business owners achieve clarity, confidence, and greater visibility.</p><p><br></p><p><strong>Chapters:</strong></p><p>00:00 Small Changes, Big Transformations</p><p>03:37 The Power of Intuition</p><p>09:25 "Authenticity in Entrepreneurship"</p><p>12:53 "Helping Others Through Connection"</p><p>16:24 "Discover Your Signature System"</p><p>18:52 "Systems Enhance Creativity and Coaching"</p><p>22:02 "$3 Scalp Massager Revelation"</p><p>24:23 Irreverent Humor as a Signature</p><p>27:37 "Holiday Creativity with Ornaments"</p><p><br></p><p><strong>Quote from the Guest:</strong></p><p>“You get to put your imprint on your business. And I just want— hope that listening to Yvonne and I today gives you permission to be more you.”</p><p><br></p><p><strong>Link:</strong></p><p>Connect with Laura Berman Fortgang: <u><a href="https://laurabermanfortgang.com/" rel="noopener noreferrer" target="_blank">https://laurabermanfortgang.com/</a></u></p>]]></description><content:encoded><![CDATA[<p>In this episode of The One Small Change Podcast, Laura Berman Fortgang sits down with Yvonne McCoy to share her journey from dealing with a three-year depression in her 20s to becoming a pioneer in the coaching industry. Laura Berman Fortgang reveals how tapping into her intuition and embracing her individuality became the foundation for her entrepreneurial success—and outlines why developing a unique, repeatable system is the key to standing out. Together, they explore how self-doubt, fear of visibility, and resistance to personal branding can get in the way, and provide actionable insights for listeners to confidently step into their expertise and scale their businesses with authenticity.</p><p><strong>Guest Bio:</strong></p><p>Laura Berman Fortgang is a master coach, sought-after speaker, and one of the founders of the International Coaching Federation. With 32 years of coaching experience, she specializes in helping coaches, consultants, and entrepreneurs harness their intuition and build signature systems that make a genuine impact. Her advocacy for unique personal expression and her proven strategies for professional growth have helped countless business owners achieve clarity, confidence, and greater visibility.</p><p><br></p><p><strong>Chapters:</strong></p><p>00:00 Small Changes, Big Transformations</p><p>03:37 The Power of Intuition</p><p>09:25 "Authenticity in Entrepreneurship"</p><p>12:53 "Helping Others Through Connection"</p><p>16:24 "Discover Your Signature System"</p><p>18:52 "Systems Enhance Creativity and Coaching"</p><p>22:02 "$3 Scalp Massager Revelation"</p><p>24:23 Irreverent Humor as a Signature</p><p>27:37 "Holiday Creativity with Ornaments"</p><p><br></p><p><strong>Quote from the Guest:</strong></p><p>“You get to put your imprint on your business. And I just want— hope that listening to Yvonne and I today gives you permission to be more you.”</p><p><br></p><p><strong>Link:</strong></p><p>Connect with Laura Berman Fortgang: <u><a href="https://laurabermanfortgang.com/" rel="noopener noreferrer" target="_blank">https://laurabermanfortgang.com/</a></u></p>]]></content:encoded><link><![CDATA[https://www.yvonnemccoy.com/podcast/090]]></link><guid isPermaLink="false">75965415-7ca5-4583-b224-9cdead5573b4</guid><itunes:image href="https://artwork.captivate.fm/e89af3c1-b6b0-4099-af46-9047b9c36d70/TOSC-090-Laura-Berman-Fortgang.jpg"/><pubDate>Thu, 05 Mar 2026 04:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/75965415-7ca5-4583-b224-9cdead5573b4.mp3" length="58786444" type="audio/mpeg"/><itunes:duration>30:37</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>90</itunes:episode><podcast:episode>90</podcast:episode><podcast:season>1</podcast:season><podcast:transcript url="https://transcripts.captivate.fm/transcript/338e22ab-35a2-49a9-aeed-ebf23ce072bb/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/338e22ab-35a2-49a9-aeed-ebf23ce072bb/index.html" type="text/html"/></item><item><title>Letting Go to Grow Your Business Effectively</title><itunes:title>Letting Go to Grow Your Business Effectively</itunes:title><description><![CDATA[<p>In this episode of The One Small Change Podcast, host Yvonne McCoy welcomes guest Preethi Balasubramanian, who shares her deeply personal inspiration for helping solopreneurs avoid burnout and find balance. Preethi Balasubramanian tells the story of witnessing her father’s entrepreneurial struggles and physical collapse, which catalyzed her passion for supporting business owners. Together, they discuss actionable strategies to prevent overwhelm, create supportive systems, and build meaningful communities that foster both success and well-being. You’ll discover practical tools, the importance of letting go to grow, and the power of making yourself a priority—especially for women—and learn that success can coexist with calm.</p><p><strong>Guest Bio:</strong></p><p>Preethi Balasubramanian is a business strategist and mentor dedicated to helping solopreneurs and small business owners simplify operations, find clarity, and thrive without burning out. Drawing from her childhood experiences observing her father’s solopreneur journey and her own multifaceted roles as an entrepreneur, mom, and children’s book author, she brings a grounded, human approach to business growth. Preethi’s signature methods focus on the mental load of entrepreneurship, systemizing processes, and building strong circles of support. She also leads the Calm Business Reset Room, a free monthly community space for entrepreneurs.</p><p><br></p><p><strong>Chapters:</strong></p><p>00:00 "Lessons from Dad's Solopreneurship"</p><p>04:42 Letting Go to Grow</p><p>08:56 "Prioritize Health and Time Wisely"</p><p>10:18 "15-Minute CEO Reset Guide"</p><p>13:11 Calm Business Reset Room</p><p>16:36 Overcome Self-Doubt, Embrace Ease</p><p>22:05 Redefining Women Leadership Narratives</p><p>23:32 "Learn to Say No"</p><p>28:23 "Author, Mom, and Businessowner"</p><p>30:19 "Values and Lessons for Kids"</p><p>33:22 "Change Takes Courage and Curiosity"</p><p><br></p><p><strong>Quote from the Guest:</strong></p><p>"I concentrate more on how people feel, how they connect with me, rather than what all things I'm doing for them or what am I buying for them."</p><p><br></p><p><strong>Links:</strong></p><p>Get your  15-min CEO Reset: <u><a href="https://dl.bookfunnel.com/53ghfokq22" rel="noopener noreferrer" target="_blank">https://dl.bookfunnel.com/53ghfokq22</a></u></p><p>Website: https://wond3r.online/</p><p>LinkedIn: https://www.linkedin.com/in/preethi-balasubramanian/</p><p>Youtube: https://www.youtube.com/@preethi-wond3r </p>]]></description><content:encoded><![CDATA[<p>In this episode of The One Small Change Podcast, host Yvonne McCoy welcomes guest Preethi Balasubramanian, who shares her deeply personal inspiration for helping solopreneurs avoid burnout and find balance. Preethi Balasubramanian tells the story of witnessing her father’s entrepreneurial struggles and physical collapse, which catalyzed her passion for supporting business owners. Together, they discuss actionable strategies to prevent overwhelm, create supportive systems, and build meaningful communities that foster both success and well-being. You’ll discover practical tools, the importance of letting go to grow, and the power of making yourself a priority—especially for women—and learn that success can coexist with calm.</p><p><strong>Guest Bio:</strong></p><p>Preethi Balasubramanian is a business strategist and mentor dedicated to helping solopreneurs and small business owners simplify operations, find clarity, and thrive without burning out. Drawing from her childhood experiences observing her father’s solopreneur journey and her own multifaceted roles as an entrepreneur, mom, and children’s book author, she brings a grounded, human approach to business growth. Preethi’s signature methods focus on the mental load of entrepreneurship, systemizing processes, and building strong circles of support. She also leads the Calm Business Reset Room, a free monthly community space for entrepreneurs.</p><p><br></p><p><strong>Chapters:</strong></p><p>00:00 "Lessons from Dad's Solopreneurship"</p><p>04:42 Letting Go to Grow</p><p>08:56 "Prioritize Health and Time Wisely"</p><p>10:18 "15-Minute CEO Reset Guide"</p><p>13:11 Calm Business Reset Room</p><p>16:36 Overcome Self-Doubt, Embrace Ease</p><p>22:05 Redefining Women Leadership Narratives</p><p>23:32 "Learn to Say No"</p><p>28:23 "Author, Mom, and Businessowner"</p><p>30:19 "Values and Lessons for Kids"</p><p>33:22 "Change Takes Courage and Curiosity"</p><p><br></p><p><strong>Quote from the Guest:</strong></p><p>"I concentrate more on how people feel, how they connect with me, rather than what all things I'm doing for them or what am I buying for them."</p><p><br></p><p><strong>Links:</strong></p><p>Get your  15-min CEO Reset: <u><a href="https://dl.bookfunnel.com/53ghfokq22" rel="noopener noreferrer" target="_blank">https://dl.bookfunnel.com/53ghfokq22</a></u></p><p>Website: https://wond3r.online/</p><p>LinkedIn: https://www.linkedin.com/in/preethi-balasubramanian/</p><p>Youtube: https://www.youtube.com/@preethi-wond3r </p>]]></content:encoded><link><![CDATA[https://www.yvonnemccoy.com/podcast/089]]></link><guid isPermaLink="false">75df5215-65b6-4f73-bf48-31fe3adba5cc</guid><itunes:image href="https://artwork.captivate.fm/49201a80-d18c-4049-bd6b-aab594be8287/TOSC-089-Preethi-Balasubramanian.jpg"/><pubDate>Thu, 26 Feb 2026 04:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/75df5215-65b6-4f73-bf48-31fe3adba5cc.mp3" length="66344820" type="audio/mpeg"/><itunes:duration>34:33</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>89</itunes:episode><podcast:episode>89</podcast:episode><podcast:season>1</podcast:season><podcast:transcript url="https://transcripts.captivate.fm/transcript/7cfa602d-0f44-463d-bb36-6ba04d7d386a/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/7cfa602d-0f44-463d-bb36-6ba04d7d386a/index.html" type="text/html"/></item><item><title>From SEO to AEO: Redefining Search for Business Success</title><itunes:title>From SEO to AEO: Redefining Search for Business Success</itunes:title><description><![CDATA[<p>In this insightful episode of The One Small Change Podcast, Yvonne McCoy welcomes digital marketing expert Frank Buddenbrock to dive deep into the evolving landscape of being found online. Together, they explore the concept of Answer Engine Optimization (AEO), the importance of staying relevant in digital marketing, and the practical steps entrepreneurs must take to ensure that their services and content are visible in a rapidly changing environment. With actionable tips, real-world stories, and a mindset focused on experimentation, this episode delivers essential strategies for anyone looking to boost their online presence.</p><p><strong>Guest Bio:</strong></p><p>Frank Buddenbrock is the founder of a longtime digital marketing agency with 20 years of experience helping businesses get discovered online. With a background that stretches back to the pre-Google era, he’s an expert in website development, ad management, SEO, and marketing innovation. His entrepreneurial spirit drives his passion for teaching others how to adapt, stay visible, and thrive in the fast-changing world of online search.</p><p><br></p><p><strong>Chapters:</strong></p><p>00:00 "Small Changes, Big Impact"</p><p>04:07 Desert Survival Skills Dilemma</p><p>08:06 "Visibility and Staying Relevant"</p><p>11:31 Evolving Search Habits and Queries</p><p>13:26 "Curiosity-Driven Questioning in Messaging"</p><p>17:11 "Girl Scouts, Marketing, and Dad"</p><p>20:29 "Creative Email Strategy Insights"</p><p>25:50 "Scaling Google Ads Effectively"</p><p>29:36 "Learn, Connect, and Grow"</p><p>31:10 Entrepreneurship Is an Experiment</p><p><br></p><p><strong>Quote from the Guest:</strong></p><p>“But the point is, you still need to market. It doesn’t matter what you do, what you offer… even the big guys, the Fords, the Apples, the Microsofts, the Verizons of the world, they are running ads constantly. And there’s a very good reason why they do that.”</p><p><br></p><p><strong>Link:</strong></p><p>Receive a free AEO Assessment by sending an email to frank@canyoufindmenow.com with the subject line: AEO Assessment</p>]]></description><content:encoded><![CDATA[<p>In this insightful episode of The One Small Change Podcast, Yvonne McCoy welcomes digital marketing expert Frank Buddenbrock to dive deep into the evolving landscape of being found online. Together, they explore the concept of Answer Engine Optimization (AEO), the importance of staying relevant in digital marketing, and the practical steps entrepreneurs must take to ensure that their services and content are visible in a rapidly changing environment. With actionable tips, real-world stories, and a mindset focused on experimentation, this episode delivers essential strategies for anyone looking to boost their online presence.</p><p><strong>Guest Bio:</strong></p><p>Frank Buddenbrock is the founder of a longtime digital marketing agency with 20 years of experience helping businesses get discovered online. With a background that stretches back to the pre-Google era, he’s an expert in website development, ad management, SEO, and marketing innovation. His entrepreneurial spirit drives his passion for teaching others how to adapt, stay visible, and thrive in the fast-changing world of online search.</p><p><br></p><p><strong>Chapters:</strong></p><p>00:00 "Small Changes, Big Impact"</p><p>04:07 Desert Survival Skills Dilemma</p><p>08:06 "Visibility and Staying Relevant"</p><p>11:31 Evolving Search Habits and Queries</p><p>13:26 "Curiosity-Driven Questioning in Messaging"</p><p>17:11 "Girl Scouts, Marketing, and Dad"</p><p>20:29 "Creative Email Strategy Insights"</p><p>25:50 "Scaling Google Ads Effectively"</p><p>29:36 "Learn, Connect, and Grow"</p><p>31:10 Entrepreneurship Is an Experiment</p><p><br></p><p><strong>Quote from the Guest:</strong></p><p>“But the point is, you still need to market. It doesn’t matter what you do, what you offer… even the big guys, the Fords, the Apples, the Microsofts, the Verizons of the world, they are running ads constantly. And there’s a very good reason why they do that.”</p><p><br></p><p><strong>Link:</strong></p><p>Receive a free AEO Assessment by sending an email to frank@canyoufindmenow.com with the subject line: AEO Assessment</p>]]></content:encoded><link><![CDATA[https://www.yvonnemccoy.com/podcast/088]]></link><guid isPermaLink="false">d671b200-c966-44cd-a99c-fa97b449aafa</guid><itunes:image href="https://artwork.captivate.fm/b4dabe90-37b3-490b-bd58-e79fd0518c79/TOSC-088-Frank-Buddenbrock.jpg"/><pubDate>Thu, 19 Feb 2026 04:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/d671b200-c966-44cd-a99c-fa97b449aafa.mp3" length="64118766" type="audio/mpeg"/><itunes:duration>33:24</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>88</itunes:episode><podcast:episode>88</podcast:episode><podcast:season>1</podcast:season><podcast:transcript url="https://transcripts.captivate.fm/transcript/9ffe5290-446b-4f3c-8c27-ea710f73c2a1/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/9ffe5290-446b-4f3c-8c27-ea710f73c2a1/index.html" type="text/html"/></item><item><title>Building Strategic Partnerships Over Sales for Entrepreneurial Success</title><itunes:title>Building Strategic Partnerships Over Sales for Entrepreneurial Success</itunes:title><description><![CDATA[<p>In this episode of The One Small Change podcast, Susan Jarema shares the story of how a seemingly insignificant moment—watching her kids’ hamster on its wheel—sparked a crucial reflection on her professional life. After years of chasing client leads through marketing tactics and feeling stuck in a cycle, she realized the power of purposeful networking and building strategic partnerships. Susan discusses how shifting from a sales-driven approach to a relationship-focused strategy not only brought her business stability but also led to the creation of the Grand Connection community. This episode explores actionable steps for cultivating meaningful business relationships, the importance of clarity and consistency, and how small mindset shifts can lead to monumental change.</p><p><strong>Guest Bio:</strong></p><p>Susan Jarema is a serial entrepreneur, community builder, and networking strategist with over two decades of experience. She founded New Earth Marketing and co-created the Grand Connection, a thriving global network for collaborative entrepreneurs. Susan is dedicated to helping business owners grow through connection, mutual support, and strategic alliances. A lifelong learner and advocate for self-mastery, Susan integrates her passions for yoga, mentorship, and personal growth into her work, creating spaces that foster authentic relationships and collaborative business opportunities.</p><p><strong>Chapters:</strong></p><p>00:00 "Small Change, Big Impact"</p><p>04:05 Clarity Fuels Confidence and Consistency</p><p>08:25 "Building Genuine Collaborative Relationships"</p><p>12:58 "Grand Connection's Pandemic Origin"</p><p>13:43 "Connect, Create, Collaborate Framework"</p><p>18:31 Building Trust for Referrals</p><p>21:45 "Encouraging Objectivity and Collaboration"</p><p>23:33 "Building Relationships in Business"</p><p>27:22 "Grand Intro and Ask Guide"</p><p>32:09 "Be Yourself, Build Connections"</p><p>34:10 "Embrace Change with Courage"</p><p><strong>Quote from the Guest:</strong></p><p>“A really simple change in your mind is change for networking is to change your mindset from pitching towards collaboration.”</p><p><strong>Link:</strong></p><p>Connect with Susan at: <a href="https://www.newearthmarketing.com/ " rel="noopener noreferrer" target="_blank">https://www.newearthmarketing.com/ </a> and <a href="https://grandconnection.ca/" rel="noopener noreferrer" target="_blank">https://grandconnection.ca/</a></p>]]></description><content:encoded><![CDATA[<p>In this episode of The One Small Change podcast, Susan Jarema shares the story of how a seemingly insignificant moment—watching her kids’ hamster on its wheel—sparked a crucial reflection on her professional life. After years of chasing client leads through marketing tactics and feeling stuck in a cycle, she realized the power of purposeful networking and building strategic partnerships. Susan discusses how shifting from a sales-driven approach to a relationship-focused strategy not only brought her business stability but also led to the creation of the Grand Connection community. This episode explores actionable steps for cultivating meaningful business relationships, the importance of clarity and consistency, and how small mindset shifts can lead to monumental change.</p><p><strong>Guest Bio:</strong></p><p>Susan Jarema is a serial entrepreneur, community builder, and networking strategist with over two decades of experience. She founded New Earth Marketing and co-created the Grand Connection, a thriving global network for collaborative entrepreneurs. Susan is dedicated to helping business owners grow through connection, mutual support, and strategic alliances. A lifelong learner and advocate for self-mastery, Susan integrates her passions for yoga, mentorship, and personal growth into her work, creating spaces that foster authentic relationships and collaborative business opportunities.</p><p><strong>Chapters:</strong></p><p>00:00 "Small Change, Big Impact"</p><p>04:05 Clarity Fuels Confidence and Consistency</p><p>08:25 "Building Genuine Collaborative Relationships"</p><p>12:58 "Grand Connection's Pandemic Origin"</p><p>13:43 "Connect, Create, Collaborate Framework"</p><p>18:31 Building Trust for Referrals</p><p>21:45 "Encouraging Objectivity and Collaboration"</p><p>23:33 "Building Relationships in Business"</p><p>27:22 "Grand Intro and Ask Guide"</p><p>32:09 "Be Yourself, Build Connections"</p><p>34:10 "Embrace Change with Courage"</p><p><strong>Quote from the Guest:</strong></p><p>“A really simple change in your mind is change for networking is to change your mindset from pitching towards collaboration.”</p><p><strong>Link:</strong></p><p>Connect with Susan at: <a href="https://www.newearthmarketing.com/ " rel="noopener noreferrer" target="_blank">https://www.newearthmarketing.com/ </a> and <a href="https://grandconnection.ca/" rel="noopener noreferrer" target="_blank">https://grandconnection.ca/</a></p>]]></content:encoded><link><![CDATA[https://www.yvonnemccoy.com/podcast/087]]></link><guid isPermaLink="false">0d05a94e-edce-4b88-9e42-dbd08b2aaa11</guid><itunes:image href="https://artwork.captivate.fm/073e03d9-7f49-4bfc-9644-0e22b0b2923e/TOSC-087-Susan-Jarema.jpg"/><pubDate>Thu, 12 Feb 2026 04:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/0d05a94e-edce-4b88-9e42-dbd08b2aaa11.mp3" length="66622337" type="audio/mpeg"/><itunes:duration>34:42</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>87</itunes:episode><podcast:episode>87</podcast:episode><podcast:season>1</podcast:season><podcast:transcript url="https://transcripts.captivate.fm/transcript/0c0fa4a2-416d-4c8c-8836-2d8c8045abb5/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/0c0fa4a2-416d-4c8c-8836-2d8c8045abb5/index.html" type="text/html"/></item><item><title>Podcast Guesting as a Catalyst for Impact and Business Expansion</title><itunes:title>Podcast Guesting as a Catalyst for Impact and Business Expansion</itunes:title><description><![CDATA[<p>In this transformative episode of the One Small Change podcast, Christelle Biiga joins Yvonne McCoy to reveal how sharing personal stories—not just expertise—on podcasts can spark profound personal growth and have far-reaching professional impact. Christelle Biiga opens up about her harrowing journey of immigrating to the US, being unjustly detained, and the healing and business evolution that followed when she began speaking openly about her past. Together with Yvonne McCoy, they explore why authenticity matters for entrepreneurs, how to strategically select and leverage podcast guest spots, and ways to maximize the ripple effect from every appearance. This episode is packed with practical steps and inspiring wisdom for anyone ready to amplify their message and legacy.</p><p><strong>Guest Bio:</strong></p><p>Christelle Biiga is a coach, storyteller, and founder of a podcast guesting agency dedicated to helping entrepreneurs boost visibility and impact through powerful storytelling. After overcoming extraordinary personal adversity as a new immigrant to the US, she transformed her pain into purpose by sharing her journey on podcasts—which not only brought healing but also inspired and uplifted thousands. Today, Christelle Biiga empowers others to connect with audiences, amplify their message, and leave a lasting legacy.</p><p><strong>Chapters:</strong></p><p>00:00 "One Small Change Podcast"</p><p>04:57 "Authenticity Over Professional Persona"</p><p>09:51 "Entrepreneurship Beyond Transactions"</p><p>13:31 "Podcasts Build a Lasting Legacy"</p><p>16:14 "Defining Purpose in Podcasting"</p><p>19:10 "Unpaid Exposure is Valuable"</p><p>21:29 "Be Seen as AI Expert"</p><p>26:32 "Share Your Story, Build Legacy"</p><p>27:50 "Embrace Change, Stay Curious"</p><p><strong>Quote from the Guest:</strong></p><p>"I want you to remember that what you have...accomplished with your brand and your business matters. It matters so much that the world needs to know."</p><p><strong>Link:</strong></p><p>Your Podcast Guesting Playbook: A Step-by-Step Guide to Amplifying Your Authority through Top-rated Podcasts.</p><p>It includes everything you need to know about podcast guesting, a list of over 100 top-rated podcasts in various niches, and a pitch kit (with your personal AI assistant) to help you write pitches that get yeses.</p><p>Claim yours here for $27 only: <a href="https://reply.exposuremaven.com/yourpodcastguestingplaybook " rel="noopener noreferrer" target="_blank">https://reply.exposuremaven.com/yourpodcastguestingplaybook </a></p>]]></description><content:encoded><![CDATA[<p>In this transformative episode of the One Small Change podcast, Christelle Biiga joins Yvonne McCoy to reveal how sharing personal stories—not just expertise—on podcasts can spark profound personal growth and have far-reaching professional impact. Christelle Biiga opens up about her harrowing journey of immigrating to the US, being unjustly detained, and the healing and business evolution that followed when she began speaking openly about her past. Together with Yvonne McCoy, they explore why authenticity matters for entrepreneurs, how to strategically select and leverage podcast guest spots, and ways to maximize the ripple effect from every appearance. This episode is packed with practical steps and inspiring wisdom for anyone ready to amplify their message and legacy.</p><p><strong>Guest Bio:</strong></p><p>Christelle Biiga is a coach, storyteller, and founder of a podcast guesting agency dedicated to helping entrepreneurs boost visibility and impact through powerful storytelling. After overcoming extraordinary personal adversity as a new immigrant to the US, she transformed her pain into purpose by sharing her journey on podcasts—which not only brought healing but also inspired and uplifted thousands. Today, Christelle Biiga empowers others to connect with audiences, amplify their message, and leave a lasting legacy.</p><p><strong>Chapters:</strong></p><p>00:00 "One Small Change Podcast"</p><p>04:57 "Authenticity Over Professional Persona"</p><p>09:51 "Entrepreneurship Beyond Transactions"</p><p>13:31 "Podcasts Build a Lasting Legacy"</p><p>16:14 "Defining Purpose in Podcasting"</p><p>19:10 "Unpaid Exposure is Valuable"</p><p>21:29 "Be Seen as AI Expert"</p><p>26:32 "Share Your Story, Build Legacy"</p><p>27:50 "Embrace Change, Stay Curious"</p><p><strong>Quote from the Guest:</strong></p><p>"I want you to remember that what you have...accomplished with your brand and your business matters. It matters so much that the world needs to know."</p><p><strong>Link:</strong></p><p>Your Podcast Guesting Playbook: A Step-by-Step Guide to Amplifying Your Authority through Top-rated Podcasts.</p><p>It includes everything you need to know about podcast guesting, a list of over 100 top-rated podcasts in various niches, and a pitch kit (with your personal AI assistant) to help you write pitches that get yeses.</p><p>Claim yours here for $27 only: <a href="https://reply.exposuremaven.com/yourpodcastguestingplaybook " rel="noopener noreferrer" target="_blank">https://reply.exposuremaven.com/yourpodcastguestingplaybook </a></p>]]></content:encoded><link><![CDATA[https://www.yvonnemccoy.com/podcast/086]]></link><guid isPermaLink="false">ac93157d-29ef-4a6a-a9d1-166a516105e3</guid><itunes:image href="https://artwork.captivate.fm/a7601aca-37d0-4a3e-a8f5-819db8b2e983/TOSC-086-Christelle-Biiga.jpg"/><pubDate>Thu, 29 Jan 2026 04:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/ac93157d-29ef-4a6a-a9d1-166a516105e3.mp3" length="54840907" type="audio/mpeg"/><itunes:duration>28:34</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>86</itunes:episode><podcast:episode>86</podcast:episode><podcast:season>1</podcast:season><podcast:transcript url="https://transcripts.captivate.fm/transcript/600c641a-ab43-4431-9c9c-23c508f56720/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/600c641a-ab43-4431-9c9c-23c508f56720/index.html" type="text/html"/></item><item><title>Why Most Networking Fails and How to Create Meaningful Relationships</title><itunes:title>Why Most Networking Fails and How to Create Meaningful Relationships</itunes:title><description><![CDATA[<p>In this engaging episode of the One Small Change Podcast, Yvonne McCoy sits down with Chris Cianciulli to unpack how a single shift in mindset and approach to networking can create transformative results in both professional and personal life. Chris Cianciulli shares the story behind his four-step process for effective networking, how virtual communities have shattered geographic barriers, and why building authentic relationships matters more than ever. Tune in to learn how embracing curiosity, self-awareness, and structured follow-up can turn ordinary interactions into meaningful connections.</p><p><strong>Guest Bio:</strong></p><p>Chris Cianciulli is a master connector and the creator of MPN (My Personal Network), a process designed to help professionals communicate more effectively and build their own authentic personal networks. Drawing from his entrepreneurial journey—running gyms, building networking groups, and overcoming learning challenges—Chris has become a passionate advocate for mindful networking and collaboration. His work empowers individuals of all personality types to foster genuine relationships that drive growth, collaboration, and referrals.</p><p><br></p><p><strong>Chapters:</strong></p><p>00:00 "Discovering the Power of Networking"</p><p>03:14 "Redefining Networking in a Pandemic"</p><p>08:02 Networking Success Through Mindset Shift</p><p>13:13 "Effective Networking vs. Wasted Time"</p><p>14:25 "Rethinking Networking: Authentic Connections"</p><p>19:16 "One-to-One Networking Simplified"</p><p>21:56 "Networking Tips and Learning Styles"</p><p>25:40 "Supercharge Business with Small Changes"</p><p>27:49 "Stay Curious and Innovate"</p><p><br></p><p><strong>Quote from the Guest:</strong></p><p>“It’s ironic that some people don’t realize how bad their best breath smells even though their nose is just above their mouth. The people that think they have it all figured out are usually the last ones to know that they don’t.” </p><p><br></p><p><strong>Link:</strong></p><p>Come be our guest:<a href="https://mypersonalnetwork.org/guest-meetup" rel="noopener noreferrer" target="_blank"> </a><u><a href="https://mypersonalnetwork.org/guest-meetup" rel="noopener noreferrer" target="_blank">https://mypersonalnetwork.org/guest-meetup</a></u></p>]]></description><content:encoded><![CDATA[<p>In this engaging episode of the One Small Change Podcast, Yvonne McCoy sits down with Chris Cianciulli to unpack how a single shift in mindset and approach to networking can create transformative results in both professional and personal life. Chris Cianciulli shares the story behind his four-step process for effective networking, how virtual communities have shattered geographic barriers, and why building authentic relationships matters more than ever. Tune in to learn how embracing curiosity, self-awareness, and structured follow-up can turn ordinary interactions into meaningful connections.</p><p><strong>Guest Bio:</strong></p><p>Chris Cianciulli is a master connector and the creator of MPN (My Personal Network), a process designed to help professionals communicate more effectively and build their own authentic personal networks. Drawing from his entrepreneurial journey—running gyms, building networking groups, and overcoming learning challenges—Chris has become a passionate advocate for mindful networking and collaboration. His work empowers individuals of all personality types to foster genuine relationships that drive growth, collaboration, and referrals.</p><p><br></p><p><strong>Chapters:</strong></p><p>00:00 "Discovering the Power of Networking"</p><p>03:14 "Redefining Networking in a Pandemic"</p><p>08:02 Networking Success Through Mindset Shift</p><p>13:13 "Effective Networking vs. Wasted Time"</p><p>14:25 "Rethinking Networking: Authentic Connections"</p><p>19:16 "One-to-One Networking Simplified"</p><p>21:56 "Networking Tips and Learning Styles"</p><p>25:40 "Supercharge Business with Small Changes"</p><p>27:49 "Stay Curious and Innovate"</p><p><br></p><p><strong>Quote from the Guest:</strong></p><p>“It’s ironic that some people don’t realize how bad their best breath smells even though their nose is just above their mouth. The people that think they have it all figured out are usually the last ones to know that they don’t.” </p><p><br></p><p><strong>Link:</strong></p><p>Come be our guest:<a href="https://mypersonalnetwork.org/guest-meetup" rel="noopener noreferrer" target="_blank"> </a><u><a href="https://mypersonalnetwork.org/guest-meetup" rel="noopener noreferrer" target="_blank">https://mypersonalnetwork.org/guest-meetup</a></u></p>]]></content:encoded><link><![CDATA[https://www.yvonnemccoy.com/podcast/085]]></link><guid isPermaLink="false">dffc81cf-83e9-4fcc-8fc9-a53dbd25d739</guid><itunes:image href="https://artwork.captivate.fm/ce0bff10-d3df-485a-b853-a9814e20eb09/TOSC-085-Chris-Cianciulli.jpg"/><pubDate>Thu, 22 Jan 2026 04:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/dffc81cf-83e9-4fcc-8fc9-a53dbd25d739.mp3" length="54524575" type="audio/mpeg"/><itunes:duration>28:24</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>85</itunes:episode><podcast:episode>85</podcast:episode><podcast:season>1</podcast:season><podcast:transcript url="https://transcripts.captivate.fm/transcript/dd7597bb-4d88-4a93-80c4-4a56010cef76/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/dd7597bb-4d88-4a93-80c4-4a56010cef76/index.html" type="text/html"/></item><item><title>Entrepreneurial Resilience - Tiny Habits for Lasting Transformation</title><itunes:title>Entrepreneurial Resilience - Tiny Habits for Lasting Transformation</itunes:title><description><![CDATA[<p>In this inspiring episode of One Small Change, Yvonne McCoy sits down with Jena Taylor to explore the transformative power of resilience and the profound impact of incremental decisions in overcoming adversity. Jena Taylor shares her deeply personal journey of recovery after a traumatic brain injury and the cascading challenges that followed, including profound loss and life transitions. Listeners will learn practical tools for building resilience, moving beyond a victim mindset, and embracing change—whether in entrepreneurship or personal growth. The conversation is full of warmth, humor, and actionable insights for anyone striving to bounce back from life’s setbacks.</p><p><strong>Guest Bio:</strong></p><p>Jena Taylor is a speaker, coach, and the host of the upcoming "Resilience Brilliance" podcast. A survivor who has rebuilt her life after a traumatic brain injury, she now helps high-achieving individuals overcome adversity with neuroscience-backed strategies and heartfelt support. Her unique approach combines playfulness, lived experience, and actionable tools, empowering clients to build resilience, adapt to change, and find joy in the everyday moments.</p><p><br></p><p><strong>Chapters:</strong></p><p>00:00 Reclaiming Life After Adversity</p><p>05:58 "Gamifying Growth with Humor"</p><p>07:50 "Striving for the Best Self"</p><p>11:40 "Recovering from Gradual vs. Acute Challenges"</p><p>13:33 "Resilience: No's Lead to Yes"</p><p>18:56 "Curiosity and Unconventional Opportunities"</p><p>23:17 "Embracing Failure for Success"</p><p>24:00 "Overcoming Fear of Commitment"</p><p>28:15 "Supercharge Your Business Podcast"</p><p><br></p><p><strong>Quote from the Guest:</strong></p><p>“Emotion is what moves it through. Emotion gives it the motion to leave.”</p><p><br></p><p><strong>Link:</strong></p><p>Claim your free seat at Jena’s next training "Resilience Reset: Overcome adversity, beat burnout, and reclaim your life": <u><a href="https://pages.resiliencebrilliance.co/webinar" rel="noopener noreferrer" target="_blank">https://pages.resiliencebrilliance.co/webinar</a></u> </p>]]></description><content:encoded><![CDATA[<p>In this inspiring episode of One Small Change, Yvonne McCoy sits down with Jena Taylor to explore the transformative power of resilience and the profound impact of incremental decisions in overcoming adversity. Jena Taylor shares her deeply personal journey of recovery after a traumatic brain injury and the cascading challenges that followed, including profound loss and life transitions. Listeners will learn practical tools for building resilience, moving beyond a victim mindset, and embracing change—whether in entrepreneurship or personal growth. The conversation is full of warmth, humor, and actionable insights for anyone striving to bounce back from life’s setbacks.</p><p><strong>Guest Bio:</strong></p><p>Jena Taylor is a speaker, coach, and the host of the upcoming "Resilience Brilliance" podcast. A survivor who has rebuilt her life after a traumatic brain injury, she now helps high-achieving individuals overcome adversity with neuroscience-backed strategies and heartfelt support. Her unique approach combines playfulness, lived experience, and actionable tools, empowering clients to build resilience, adapt to change, and find joy in the everyday moments.</p><p><br></p><p><strong>Chapters:</strong></p><p>00:00 Reclaiming Life After Adversity</p><p>05:58 "Gamifying Growth with Humor"</p><p>07:50 "Striving for the Best Self"</p><p>11:40 "Recovering from Gradual vs. Acute Challenges"</p><p>13:33 "Resilience: No's Lead to Yes"</p><p>18:56 "Curiosity and Unconventional Opportunities"</p><p>23:17 "Embracing Failure for Success"</p><p>24:00 "Overcoming Fear of Commitment"</p><p>28:15 "Supercharge Your Business Podcast"</p><p><br></p><p><strong>Quote from the Guest:</strong></p><p>“Emotion is what moves it through. Emotion gives it the motion to leave.”</p><p><br></p><p><strong>Link:</strong></p><p>Claim your free seat at Jena’s next training "Resilience Reset: Overcome adversity, beat burnout, and reclaim your life": <u><a href="https://pages.resiliencebrilliance.co/webinar" rel="noopener noreferrer" target="_blank">https://pages.resiliencebrilliance.co/webinar</a></u> </p>]]></content:encoded><link><![CDATA[https://www.yvonnemccoy.com/podcast/084]]></link><guid isPermaLink="false">375b20bf-d351-4aa7-b8c2-0a8021d668e1</guid><itunes:image href="https://artwork.captivate.fm/bfef3d4b-8161-4e45-b4a0-8d3674a86229/TOSC-084-Jena-Taylor.jpg"/><pubDate>Thu, 15 Jan 2026 04:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/375b20bf-d351-4aa7-b8c2-0a8021d668e1.mp3" length="58391532" type="audio/mpeg"/><itunes:duration>30:25</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>84</itunes:episode><podcast:episode>84</podcast:episode><podcast:season>1</podcast:season><podcast:transcript url="https://transcripts.captivate.fm/transcript/2d2e2312-de69-4504-9e86-fa91fc7f7778/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/2d2e2312-de69-4504-9e86-fa91fc7f7778/index.html" type="text/html"/></item><item><title>How Personal Style and Branding Transform Your Presence</title><itunes:title>How Personal Style and Branding Transform Your Presence</itunes:title><description><![CDATA[<p>In this episode of One Small Change, Yvonne McCoy is joined by personal style and image branding expert Jackie Wheeler. Together, they explore the transformative power of personal branding through authentic style choices. Jackie Wheeler shares how seemingly small decisions in wardrobe and self-presentation can spark bigger professional and personal growth. The discussion dives into why consistency and authenticity in one’s brand matter, strategies for finding and expressing your signature look, and actionable tips for using style as a non-verbal message to connect and stand out. Listeners will come away inspired to identify their three core brand words and take practical steps towards building a style that feels true to themselves.</p><p><strong>Guest Bio:</strong></p><p>Jackie Wheeler is the owner of Jackie Style, an image and branding agency focused on helping women in the spotlight authentically express themselves through personal style. With a lifelong passion for fashion and a keen eye for branding, she empowers her clients to project confidence and consistency in every room they enter. Jackie believes that style is more than just clothes—it’s about creating a lasting impression and communicating your unique story.</p><p><br></p><p><strong>Chapters:</strong></p><p>00:00 "Small Changes, Big Transformations"</p><p>06:33 Authentic Style and Personal Branding</p><p>10:53 Defining Educated: Appearance vs Authenticity</p><p>14:05 "Wartime Love Bracelet"</p><p>15:37 "Embracing Authenticity and Kindness"</p><p>20:35 "Embrace Discomfort, Foster Growth"</p><p><br></p><p><strong>Quote from the Guest:</strong></p><p>"You are uniquely and specially made. You are a special wonder. There is no one like you. So please do not try to be anyone else but who you are authentically."</p><p><br></p><p><strong>Link:</strong></p><p><a href="https://thejackiestyle.com/freegift/" rel="noopener noreferrer" target="_blank">https://thejackiestyle.com/freegift/</a> </p>]]></description><content:encoded><![CDATA[<p>In this episode of One Small Change, Yvonne McCoy is joined by personal style and image branding expert Jackie Wheeler. Together, they explore the transformative power of personal branding through authentic style choices. Jackie Wheeler shares how seemingly small decisions in wardrobe and self-presentation can spark bigger professional and personal growth. The discussion dives into why consistency and authenticity in one’s brand matter, strategies for finding and expressing your signature look, and actionable tips for using style as a non-verbal message to connect and stand out. Listeners will come away inspired to identify their three core brand words and take practical steps towards building a style that feels true to themselves.</p><p><strong>Guest Bio:</strong></p><p>Jackie Wheeler is the owner of Jackie Style, an image and branding agency focused on helping women in the spotlight authentically express themselves through personal style. With a lifelong passion for fashion and a keen eye for branding, she empowers her clients to project confidence and consistency in every room they enter. Jackie believes that style is more than just clothes—it’s about creating a lasting impression and communicating your unique story.</p><p><br></p><p><strong>Chapters:</strong></p><p>00:00 "Small Changes, Big Transformations"</p><p>06:33 Authentic Style and Personal Branding</p><p>10:53 Defining Educated: Appearance vs Authenticity</p><p>14:05 "Wartime Love Bracelet"</p><p>15:37 "Embracing Authenticity and Kindness"</p><p>20:35 "Embrace Discomfort, Foster Growth"</p><p><br></p><p><strong>Quote from the Guest:</strong></p><p>"You are uniquely and specially made. You are a special wonder. There is no one like you. So please do not try to be anyone else but who you are authentically."</p><p><br></p><p><strong>Link:</strong></p><p><a href="https://thejackiestyle.com/freegift/" rel="noopener noreferrer" target="_blank">https://thejackiestyle.com/freegift/</a> </p>]]></content:encoded><link><![CDATA[https://www.yvonnemccoy.com/podcast/083]]></link><guid isPermaLink="false">9d1ecc8b-04dd-4035-b0a8-896a61b96675</guid><itunes:image href="https://artwork.captivate.fm/7969aaef-6558-4b94-b46b-d91352459415/TOSC-083-Jackie-Wheeler.jpg"/><pubDate>Thu, 08 Jan 2026 04:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/9d1ecc8b-04dd-4035-b0a8-896a61b96675.mp3" length="41118950" type="audio/mpeg"/><itunes:duration>21:25</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>83</itunes:episode><podcast:episode>83</podcast:episode><podcast:season>1</podcast:season><podcast:transcript url="https://transcripts.captivate.fm/transcript/1713d76f-3f7f-46ab-9b28-30b1e2ce2de8/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/1713d76f-3f7f-46ab-9b28-30b1e2ce2de8/index.html" type="text/html"/></item><item><title>Using Human Design to Create Bold Business Transformations</title><itunes:title>Using Human Design to Create Bold Business Transformations</itunes:title><description><![CDATA[<p>In this episode of the One Small Change Podcast, Yvonne McCoy welcomes Nancy O'Keefe, who shares her transformative journey from traditional business coaching to empowering women entrepreneurs through human design. Discover how embracing individual differences allows for authentic leadership, greater visibility, and business alignment. The conversation dives into challenges faced by women, overcoming societal conditioning, the science behind human design, and practical steps for self-discovery. Listeners will walk away inspired to tap into their unique strengths and lead with purpose.</p><p><strong>Guest Bio:</strong></p><p>Nancy O'Keefe is an experienced business coach and consultant with a passion for helping entrepreneurs align with their authentic selves. After over 30 years in business consulting, she pivoted to focus on human design, using this innovative approach to guide women entrepreneurs toward impactful, service-driven businesses. Nancy believes in the power of differentiation and is committed to helping her clients find and own their unique voice.</p><p><strong>Chapters:</strong></p><p>00:00 "Authenticity-Driven Business Transformation"</p><p>04:52 Empowering Women to Find Authenticity</p><p>07:43 "Embracing Differences for Connection"</p><p>12:12 "Start Your Human Design Journey"</p><p>14:00 "Decisions Beyond Logic"</p><p>18:09 "Entrepreneurship Through Shared Experiences"</p><p>20:18 "Grow, Share, and Connect"</p><p><br></p><p><strong>Quote from the Guest:</strong></p><p>"You're not broken. You're perfect, just as you were designed. And stop looking outwardly for validation about who you are and what's right and what's wrong for you, because all the answers are inside you."</p><p><br></p><p><strong>Link:</strong></p><p>Create Your Free Human Design Chart and Download Your Personalized Free Report: https://nancyokeefecoaching.com/resources/</p>]]></description><content:encoded><![CDATA[<p>In this episode of the One Small Change Podcast, Yvonne McCoy welcomes Nancy O'Keefe, who shares her transformative journey from traditional business coaching to empowering women entrepreneurs through human design. Discover how embracing individual differences allows for authentic leadership, greater visibility, and business alignment. The conversation dives into challenges faced by women, overcoming societal conditioning, the science behind human design, and practical steps for self-discovery. Listeners will walk away inspired to tap into their unique strengths and lead with purpose.</p><p><strong>Guest Bio:</strong></p><p>Nancy O'Keefe is an experienced business coach and consultant with a passion for helping entrepreneurs align with their authentic selves. After over 30 years in business consulting, she pivoted to focus on human design, using this innovative approach to guide women entrepreneurs toward impactful, service-driven businesses. Nancy believes in the power of differentiation and is committed to helping her clients find and own their unique voice.</p><p><strong>Chapters:</strong></p><p>00:00 "Authenticity-Driven Business Transformation"</p><p>04:52 Empowering Women to Find Authenticity</p><p>07:43 "Embracing Differences for Connection"</p><p>12:12 "Start Your Human Design Journey"</p><p>14:00 "Decisions Beyond Logic"</p><p>18:09 "Entrepreneurship Through Shared Experiences"</p><p>20:18 "Grow, Share, and Connect"</p><p><br></p><p><strong>Quote from the Guest:</strong></p><p>"You're not broken. You're perfect, just as you were designed. And stop looking outwardly for validation about who you are and what's right and what's wrong for you, because all the answers are inside you."</p><p><br></p><p><strong>Link:</strong></p><p>Create Your Free Human Design Chart and Download Your Personalized Free Report: https://nancyokeefecoaching.com/resources/</p>]]></content:encoded><link><![CDATA[https://www.yvonnemccoy.com/podcast/082]]></link><guid isPermaLink="false">0b2fd5af-c16d-4a3c-9139-925b1048cace</guid><itunes:image href="https://artwork.captivate.fm/f91d289c-27b0-4d15-943d-1d3a1871f648/TOSC-082-Nancy-O-Keefe.jpg"/><pubDate>Fri, 02 Jan 2026 09:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/0b2fd5af-c16d-4a3c-9139-925b1048cace.mp3" length="42546744" type="audio/mpeg"/><itunes:duration>22:10</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>82</itunes:episode><podcast:episode>82</podcast:episode><podcast:season>1</podcast:season><podcast:transcript url="https://transcripts.captivate.fm/transcript/d9742994-86fe-4bbb-bda8-d1a4534be99e/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/d9742994-86fe-4bbb-bda8-d1a4534be99e/index.html" type="text/html"/></item><item><title>Unlocking Opportunity and Authentic Connections with LinkedIn</title><itunes:title>Unlocking Opportunity and Authentic Connections with LinkedIn</itunes:title><description><![CDATA[<p>In this episode of The One Small Change Podcast, Yvonne McCoy sits down with Sophie Lechner, a marketing coach with a passion for authentic relationship-building on LinkedIn. Sophie Lechner shares how an unexpected pivot during the pandemic led her to discover the untapped power of LinkedIn—not just as a resume platform, but as a hub for real, meaningful engagement. Together, Yvonne McCoy and Sophie Lechner explore the value of small changes, the importance of quality over quantity in marketing, and give tactical advice for anyone looking to make LinkedIn a richer, more fulfilling experience.</p><p><strong>Guest Bio:</strong></p><p>Sophie Lechner is a seasoned marketing coach who helps entrepreneurs and professionals use LinkedIn as a tool for authentic connection and sustainable business growth. With over 20 years of experience leveraging LinkedIn, Sophie Lechner guides her clients to market with intention, prioritize relationships, and find their unique voice. She is the creator of The Magnet Model and the author of "Unlock Your Impact."</p><p><br></p><p><strong>Chapters:</strong></p><p>00:00 "One Small Change Podcast"</p><p>04:35 "Authentic Connections Platform"</p><p>09:25 "Algorithm Tips: Comments Matter"</p><p>11:01 "Authentic Engagement in Posting Parties"</p><p>15:04 "Quality Over Quantity in Posting"</p><p>18:05 "Consistency Builds Trust and Momentum"</p><p>21:02 "Joyful, Authentic Marketing Strategies"</p><p>26:18 "Beach Reset and Staying Curious"</p><p>26:59 "Podcast Growth and Small Changes"</p><p><br></p><p><strong>Quote from the Guest:</strong></p><p>"The power of LinkedIn is in those exchanges, in those conversations that lead to, you know, DM exchanges, a couple of which, after which you say, let's get on a call. So it's the relationships that you build that really are the core."</p><p><br></p><p><strong>Link:</strong></p><p>Sign up for Sophie’s free monthly co-working here. It's a 2-hour session with other mission-driven entrepreneurs where you’ll get work done, with 15 to 20 minutes of office-hour style Q&amp;A on anything related to LinkedIn, marketing or book writing. She also provides a prompt (human, not AI) that usually inspires several posts.</p><p><a href="https://themagnetmodel.com/coworking" rel="noopener noreferrer" target="_blank">https://themagnetmodel.com/coworking</a></p>]]></description><content:encoded><![CDATA[<p>In this episode of The One Small Change Podcast, Yvonne McCoy sits down with Sophie Lechner, a marketing coach with a passion for authentic relationship-building on LinkedIn. Sophie Lechner shares how an unexpected pivot during the pandemic led her to discover the untapped power of LinkedIn—not just as a resume platform, but as a hub for real, meaningful engagement. Together, Yvonne McCoy and Sophie Lechner explore the value of small changes, the importance of quality over quantity in marketing, and give tactical advice for anyone looking to make LinkedIn a richer, more fulfilling experience.</p><p><strong>Guest Bio:</strong></p><p>Sophie Lechner is a seasoned marketing coach who helps entrepreneurs and professionals use LinkedIn as a tool for authentic connection and sustainable business growth. With over 20 years of experience leveraging LinkedIn, Sophie Lechner guides her clients to market with intention, prioritize relationships, and find their unique voice. She is the creator of The Magnet Model and the author of "Unlock Your Impact."</p><p><br></p><p><strong>Chapters:</strong></p><p>00:00 "One Small Change Podcast"</p><p>04:35 "Authentic Connections Platform"</p><p>09:25 "Algorithm Tips: Comments Matter"</p><p>11:01 "Authentic Engagement in Posting Parties"</p><p>15:04 "Quality Over Quantity in Posting"</p><p>18:05 "Consistency Builds Trust and Momentum"</p><p>21:02 "Joyful, Authentic Marketing Strategies"</p><p>26:18 "Beach Reset and Staying Curious"</p><p>26:59 "Podcast Growth and Small Changes"</p><p><br></p><p><strong>Quote from the Guest:</strong></p><p>"The power of LinkedIn is in those exchanges, in those conversations that lead to, you know, DM exchanges, a couple of which, after which you say, let's get on a call. So it's the relationships that you build that really are the core."</p><p><br></p><p><strong>Link:</strong></p><p>Sign up for Sophie’s free monthly co-working here. It's a 2-hour session with other mission-driven entrepreneurs where you’ll get work done, with 15 to 20 minutes of office-hour style Q&amp;A on anything related to LinkedIn, marketing or book writing. She also provides a prompt (human, not AI) that usually inspires several posts.</p><p><a href="https://themagnetmodel.com/coworking" rel="noopener noreferrer" target="_blank">https://themagnetmodel.com/coworking</a></p>]]></content:encoded><link><![CDATA[https://www.yvonnemccoy.com/podcast/081]]></link><guid isPermaLink="false">22c6729e-f021-4e9f-94f0-971e43de8fa2</guid><itunes:image href="https://artwork.captivate.fm/ec9ad357-30ea-4a12-a842-d1b1733b917d/TOSC-081-Sophie-Lechner.jpg"/><pubDate>Fri, 26 Dec 2025 04:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/22c6729e-f021-4e9f-94f0-971e43de8fa2.mp3" length="55931424" type="audio/mpeg"/><itunes:duration>29:08</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>81</itunes:episode><podcast:episode>81</podcast:episode><podcast:season>1</podcast:season><podcast:transcript url="https://transcripts.captivate.fm/transcript/ac297fa9-9e08-4606-bd46-6b15c775ac76/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/ac297fa9-9e08-4606-bd46-6b15c775ac76/index.html" type="text/html"/></item><item><title>Moving Past Perfectionism and Embracing Your Purpose</title><itunes:title>Moving Past Perfectionism and Embracing Your Purpose</itunes:title><description><![CDATA[<p>In this inspiring episode of The One Small Change Podcast, host Yvonne McCoy welcomes ChewHoong Koh for a candid conversation on overcoming feelings of "not good enough," breaking free from procrastination, and shifting out of the stuck cycle that holds so many entrepreneurs back. ChewHoong Koh shares her own personal journey of moving from self-doubt to a place of visibility and impact, especially after facing academic and cultural challenges growing up. The episode dives into the power of micro-steps, building momentum, and aligning your actions with your true purpose. Listeners gain practical strategies to avoid shiny object syndrome, streamline their focus, and tap into the energy that attracts clients without stress. If you’ve struggled with self-belief, taking action, or finding your unique genius, this conversation is full of wisdom, compassion, and actionable tips.</p><p><strong>Guest Bio:</strong></p><p>ChewHoong Koh is a transformation expert specializing in helping entrepreneurs, particularly those over 45, break through procrastination and perfectionism. Drawing from her own journey overcoming feelings of inadequacy—and her extensive experience working across different functions in billion-dollar companies—she is passionate about empowering business owners to leverage their unique strengths, take micro-steps, and find joy in their entrepreneurial path. She’s especially gifted at demystifying technology and marketing for those who feel left behind, making business growth feel attainable and aligned for everyone.</p><p><strong>Chapters:</strong></p><p>00:00 "Small Changes, Big Transformations"</p><p>05:02 "Breaking Free from Stuck Cycles"</p><p>06:47 "Embracing Your Unique Power"</p><p>11:44 "Finding Purpose in Your Work"</p><p>14:02 Entrepreneurship: Embrace Scary Choices</p><p>16:28 "Podcast Engagement and Growth Insights"</p><p><br></p><p><strong>Quote from the Guest:</strong></p><p>“One of the top regrets that people have…is that I wish I had the courage to live the life I truly am meant to live. So I want you to shine and live what it is.”</p>]]></description><content:encoded><![CDATA[<p>In this inspiring episode of The One Small Change Podcast, host Yvonne McCoy welcomes ChewHoong Koh for a candid conversation on overcoming feelings of "not good enough," breaking free from procrastination, and shifting out of the stuck cycle that holds so many entrepreneurs back. ChewHoong Koh shares her own personal journey of moving from self-doubt to a place of visibility and impact, especially after facing academic and cultural challenges growing up. The episode dives into the power of micro-steps, building momentum, and aligning your actions with your true purpose. Listeners gain practical strategies to avoid shiny object syndrome, streamline their focus, and tap into the energy that attracts clients without stress. If you’ve struggled with self-belief, taking action, or finding your unique genius, this conversation is full of wisdom, compassion, and actionable tips.</p><p><strong>Guest Bio:</strong></p><p>ChewHoong Koh is a transformation expert specializing in helping entrepreneurs, particularly those over 45, break through procrastination and perfectionism. Drawing from her own journey overcoming feelings of inadequacy—and her extensive experience working across different functions in billion-dollar companies—she is passionate about empowering business owners to leverage their unique strengths, take micro-steps, and find joy in their entrepreneurial path. She’s especially gifted at demystifying technology and marketing for those who feel left behind, making business growth feel attainable and aligned for everyone.</p><p><strong>Chapters:</strong></p><p>00:00 "Small Changes, Big Transformations"</p><p>05:02 "Breaking Free from Stuck Cycles"</p><p>06:47 "Embracing Your Unique Power"</p><p>11:44 "Finding Purpose in Your Work"</p><p>14:02 Entrepreneurship: Embrace Scary Choices</p><p>16:28 "Podcast Engagement and Growth Insights"</p><p><br></p><p><strong>Quote from the Guest:</strong></p><p>“One of the top regrets that people have…is that I wish I had the courage to live the life I truly am meant to live. So I want you to shine and live what it is.”</p>]]></content:encoded><link><![CDATA[https://www.yvonnemccoy.com/podcast/080]]></link><guid isPermaLink="false">9f09c709-3174-451c-82ee-6371680b1045</guid><itunes:image href="https://artwork.captivate.fm/1a30485b-cf2d-4396-be75-b8e263e305f6/TOSC-080-ChewHoong-Koh.jpg"/><pubDate>Wed, 24 Dec 2025 04:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/9f09c709-3174-451c-82ee-6371680b1045.mp3" length="35859351" type="audio/mpeg"/><itunes:duration>18:41</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>80</itunes:episode><podcast:episode>80</podcast:episode><podcast:season>1</podcast:season><podcast:transcript url="https://transcripts.captivate.fm/transcript/1f119ebf-b281-4950-8d60-7b904e42b4f5/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/1f119ebf-b281-4950-8d60-7b904e42b4f5/index.html" type="text/html"/></item><item><title>Building a Secure Retirement While Supporting Aging Loved Ones</title><itunes:title>Building a Secure Retirement While Supporting Aging Loved Ones</itunes:title><description><![CDATA[<p>In this insightful episode of The One Small Change Podcast, Yvonne McCoy welcomes Bill Walters to explore the intersection of financial planning, caregiving for aging parents, and entrepreneurial life. Bill Walters draws from personal experience to reveal how unexpected responsibilities caring for a parent can impact both business and personal well-being. The discussion dives into practical strategies for building a secure retirement, managing the challenges of the "sandwich generation," creating effective estate plans, and the crucial need for early conversations around care and family finances. Listeners will leave with actionable tips for protecting both their parents’ futures and their own.</p><p><strong>Guest Bio:</strong></p><p>Bill Walters is a seasoned financial strategist specializing in creating tax-free retirement solutions and helping families triple their savings within a decade. His expertise is rooted in his personal journey, where caring for an aging parent inspired him to help others avoid common pitfalls and emotional stressors associated with late-life transitions. An author of five books, Bill Walters is committed to empowering people with knowledge and practical tools to secure their golden years and achieve true peace of mind.</p><p><strong>Chapters:</strong></p><p>00:00 "Caring for Aging Parents"</p><p>03:45 "Entrepreneurs and Retirement Fund Growth"</p><p>08:16 Balancing Caregiving and Survival</p><p>09:33 "Discuss Aging Plans Early"</p><p>15:02 Estate Planning for Every Family</p><p>16:30 "Importance of Logical Support Boundaries"</p><p>19:26 "Planning to Avoid Family Burdens"</p><p>24:32 "Rock Climbing and Business Insights"</p><p>26:02 "Embrace Change, Stay Curious"</p><p><br></p><p><strong>Quote from the Guest:</strong></p><p>"You have to be organized. You just can't live paycheck to paycheck. One needs a budget, you need a retirement budget."&nbsp;</p><p><br></p><p><strong>Link:</strong></p><p>Complimentary “Smart Financial Strategies” consultation for families and individuals. A no-obligation session is designed to get to know you and your financial goals. We’ll discuss where you are now, where you want to be, and explore how I can help you achieve your financial objectives. Whether you're planning for retirement, saving for a big life event, or just looking to better understand your financial options, this conversation will give you clarity and a roadmap for the next steps.</p><p><a href="https://calendly.com/wjwalters/15-minute-discovery-session" rel="noopener noreferrer" target="_blank">https://calendly.com/wjwalters/15-minute-discovery-session</a>&nbsp;</p>]]></description><content:encoded><![CDATA[<p>In this insightful episode of The One Small Change Podcast, Yvonne McCoy welcomes Bill Walters to explore the intersection of financial planning, caregiving for aging parents, and entrepreneurial life. Bill Walters draws from personal experience to reveal how unexpected responsibilities caring for a parent can impact both business and personal well-being. The discussion dives into practical strategies for building a secure retirement, managing the challenges of the "sandwich generation," creating effective estate plans, and the crucial need for early conversations around care and family finances. Listeners will leave with actionable tips for protecting both their parents’ futures and their own.</p><p><strong>Guest Bio:</strong></p><p>Bill Walters is a seasoned financial strategist specializing in creating tax-free retirement solutions and helping families triple their savings within a decade. His expertise is rooted in his personal journey, where caring for an aging parent inspired him to help others avoid common pitfalls and emotional stressors associated with late-life transitions. An author of five books, Bill Walters is committed to empowering people with knowledge and practical tools to secure their golden years and achieve true peace of mind.</p><p><strong>Chapters:</strong></p><p>00:00 "Caring for Aging Parents"</p><p>03:45 "Entrepreneurs and Retirement Fund Growth"</p><p>08:16 Balancing Caregiving and Survival</p><p>09:33 "Discuss Aging Plans Early"</p><p>15:02 Estate Planning for Every Family</p><p>16:30 "Importance of Logical Support Boundaries"</p><p>19:26 "Planning to Avoid Family Burdens"</p><p>24:32 "Rock Climbing and Business Insights"</p><p>26:02 "Embrace Change, Stay Curious"</p><p><br></p><p><strong>Quote from the Guest:</strong></p><p>"You have to be organized. You just can't live paycheck to paycheck. One needs a budget, you need a retirement budget."&nbsp;</p><p><br></p><p><strong>Link:</strong></p><p>Complimentary “Smart Financial Strategies” consultation for families and individuals. A no-obligation session is designed to get to know you and your financial goals. We’ll discuss where you are now, where you want to be, and explore how I can help you achieve your financial objectives. Whether you're planning for retirement, saving for a big life event, or just looking to better understand your financial options, this conversation will give you clarity and a roadmap for the next steps.</p><p><a href="https://calendly.com/wjwalters/15-minute-discovery-session" rel="noopener noreferrer" target="_blank">https://calendly.com/wjwalters/15-minute-discovery-session</a>&nbsp;</p>]]></content:encoded><link><![CDATA[https://www.yvonnemccoy.com/podcast/079]]></link><guid isPermaLink="false">8b54e5f0-3365-42cb-9d58-f693c8db4941</guid><itunes:image href="https://artwork.captivate.fm/6b251891-33b0-40eb-bb0e-b9c7d282c16d/TOSC-079-Bill-Walters.jpg"/><pubDate>Tue, 23 Dec 2025 04:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/8b54e5f0-3365-42cb-9d58-f693c8db4941.mp3" length="51389877" type="audio/mpeg"/><itunes:duration>26:46</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>79</itunes:episode><podcast:episode>79</podcast:episode><podcast:season>1</podcast:season><podcast:transcript url="https://transcripts.captivate.fm/transcript/cd5bc326-0e2c-40ce-83f0-a780204c8e1a/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/cd5bc326-0e2c-40ce-83f0-a780204c8e1a/index.html" type="text/html"/></item><item><title>Identifying and Leveraging What Makes You Irresistible</title><itunes:title>Identifying and Leveraging What Makes You Irresistible</itunes:title><description><![CDATA[<p>In this episode of the One Small Change Podcast, Yvonne McCoy welcomes Michael Roderick, an innovative business thinker who went from high school teacher to Broadway producer in just two years. They dive deep into the concept of discovering and leveraging your innate talents—whether you're a scientist, celebrity, or magician—to foster transformation, build authentic connections, and approach growth with small, yet powerful changes. The conversation highlights how recognizing and embracing your unique strengths creates ripple effects in your professional and personal life, and why implementation and community matter more than ever in today’s fast-moving world.</p><p><strong>Guest Bio:</strong></p><p>Michael Roderick is the CEO of Small Pond Enterprises which helps thoughtful givers become thought leaders by making their brands referable, their messaging memorable, and their ideas unforgettable. He is also the host of the podcast Access to Anyone which shows how you can get to know anyone you want in business and in life using time-tested relationship-building principles. Michael's unique methodology comes from his own experience of going from being a Highschool English teacher to a Broadway Producer in under two years. Michael uses Broadway-informed branding techniques to helps his clients find their I.F. (Innovative Framework) and create offers where they get paid for their brains.</p><p><strong>Chapters:</strong></p><p>00:00 Mastering Fundraising Through Practice</p><p>05:19 "The Triple Threat Concept"</p><p>08:47 Natural Talents and Their Strengths</p><p>11:29 Magicians as Science Translators</p><p>13:57 Value of Delegation and Expertise</p><p>18:42 "Test, Adapt, Fit Your Market"</p><p>21:30 Focus on Problems, Not Solutions</p><p>24:36 Daily Experiments Yield Insights</p><p>27:03 Genuine Giving Builds Connection</p><p>30:29 "Podcast Growth and Engagement Tips"</p><p><strong>Quote from the Guest:</strong></p><p>“The keys to all the doors we need open are in other people’s pockets. And the most important component of that is that you, right now, in this moment, are sitting there with a pocket full of keys.”&nbsp;</p><p><strong>Link:</strong></p><p>Discover your referability with Michael’s quiz: <a href="http://www.myreferabilityrater.com" rel="noopener noreferrer" target="_blank">www.myreferabilityrater.com</a></p>]]></description><content:encoded><![CDATA[<p>In this episode of the One Small Change Podcast, Yvonne McCoy welcomes Michael Roderick, an innovative business thinker who went from high school teacher to Broadway producer in just two years. They dive deep into the concept of discovering and leveraging your innate talents—whether you're a scientist, celebrity, or magician—to foster transformation, build authentic connections, and approach growth with small, yet powerful changes. The conversation highlights how recognizing and embracing your unique strengths creates ripple effects in your professional and personal life, and why implementation and community matter more than ever in today’s fast-moving world.</p><p><strong>Guest Bio:</strong></p><p>Michael Roderick is the CEO of Small Pond Enterprises which helps thoughtful givers become thought leaders by making their brands referable, their messaging memorable, and their ideas unforgettable. He is also the host of the podcast Access to Anyone which shows how you can get to know anyone you want in business and in life using time-tested relationship-building principles. Michael's unique methodology comes from his own experience of going from being a Highschool English teacher to a Broadway Producer in under two years. Michael uses Broadway-informed branding techniques to helps his clients find their I.F. (Innovative Framework) and create offers where they get paid for their brains.</p><p><strong>Chapters:</strong></p><p>00:00 Mastering Fundraising Through Practice</p><p>05:19 "The Triple Threat Concept"</p><p>08:47 Natural Talents and Their Strengths</p><p>11:29 Magicians as Science Translators</p><p>13:57 Value of Delegation and Expertise</p><p>18:42 "Test, Adapt, Fit Your Market"</p><p>21:30 Focus on Problems, Not Solutions</p><p>24:36 Daily Experiments Yield Insights</p><p>27:03 Genuine Giving Builds Connection</p><p>30:29 "Podcast Growth and Engagement Tips"</p><p><strong>Quote from the Guest:</strong></p><p>“The keys to all the doors we need open are in other people’s pockets. And the most important component of that is that you, right now, in this moment, are sitting there with a pocket full of keys.”&nbsp;</p><p><strong>Link:</strong></p><p>Discover your referability with Michael’s quiz: <a href="http://www.myreferabilityrater.com" rel="noopener noreferrer" target="_blank">www.myreferabilityrater.com</a></p>]]></content:encoded><link><![CDATA[https://www.yvonnemccoy.com/podcast/078]]></link><guid isPermaLink="false">cc1af4cf-41ff-47d3-9408-64a7153acfcd</guid><itunes:image href="https://artwork.captivate.fm/fb321440-74bf-4849-9b5e-09f7b6fad9f2/TOSC-078-Michael-Roderick.jpg"/><pubDate>Thu, 18 Dec 2025 04:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/cc1af4cf-41ff-47d3-9408-64a7153acfcd.mp3" length="63803269" type="audio/mpeg"/><itunes:duration>33:14</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>78</itunes:episode><podcast:episode>78</podcast:episode><podcast:season>1</podcast:season><podcast:transcript url="https://transcripts.captivate.fm/transcript/d2517487-0a8a-4cac-a088-6bf6a3283a84/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/d2517487-0a8a-4cac-a088-6bf6a3283a84/index.html" type="text/html"/></item><item><title>Stop Being Your Own VA and Become the Visionary</title><itunes:title>Stop Being Your Own VA and Become the Visionary</itunes:title><description><![CDATA[<p>What happens when a former corporate leader and disabled combat vet sees small business owners struggling with overwhelm and lack of structure? They build a company that helps solopreneurs and entrepreneurs move beyond the “do it all myself” mindset. In this episode of the One Small Change Podcast, Yvonne McCoy sits down with Brandi Cox who shares her three-step method for scaling with ease: building systems, mastering delegation, and true outsourcing—strategies that free up your time to focus on your genius zone. Listen in for actionable insights on how to stop being your own VA and finally step into your true role as visionary.</p><p><strong>Guest Bio:</strong></p><p>Brandi Cox is a disabled veteran and entrepreneur who turned adversity into fuel for creating thriving businesses. She helps solopreneurs escape the tech and admin grind by teaching them how to “clone themselves” through smart systems and outsourcing. With a mix of grit, humor, and straight talk, she shows overwhelmed business owners how to step into their CEO role and scale with ease.</p><p><strong>Chapters:</strong></p><p>00:00 "Delegate to Maximize Focus"</p><p>05:58 "Realizing I'm the Problem"</p><p>08:16 "Ensuring Team Continuity"</p><p>11:34 "True Outsourcing vs. Delegation"</p><p>16:09 "Prioritize Your Unique Gifts"</p><p>18:16 "Caring, Preparation, and Connection"</p><p>21:44 "Embrace Change, Embrace Growth"</p><p><br></p><p><strong>Quote from the Guest:</strong></p><p>“You do what you do best, we'll do the rest.”&nbsp;</p><p><br></p><p><strong>Link:</strong></p><p>Download for ebook "You're the Visionary, Not the VA"</p><p><a href="https://questforclients.com/wired-to-win-chapter" rel="noopener noreferrer" target="_blank">https://questforclients.com/wired-to-win-chapter</a></p>]]></description><content:encoded><![CDATA[<p>What happens when a former corporate leader and disabled combat vet sees small business owners struggling with overwhelm and lack of structure? They build a company that helps solopreneurs and entrepreneurs move beyond the “do it all myself” mindset. In this episode of the One Small Change Podcast, Yvonne McCoy sits down with Brandi Cox who shares her three-step method for scaling with ease: building systems, mastering delegation, and true outsourcing—strategies that free up your time to focus on your genius zone. Listen in for actionable insights on how to stop being your own VA and finally step into your true role as visionary.</p><p><strong>Guest Bio:</strong></p><p>Brandi Cox is a disabled veteran and entrepreneur who turned adversity into fuel for creating thriving businesses. She helps solopreneurs escape the tech and admin grind by teaching them how to “clone themselves” through smart systems and outsourcing. With a mix of grit, humor, and straight talk, she shows overwhelmed business owners how to step into their CEO role and scale with ease.</p><p><strong>Chapters:</strong></p><p>00:00 "Delegate to Maximize Focus"</p><p>05:58 "Realizing I'm the Problem"</p><p>08:16 "Ensuring Team Continuity"</p><p>11:34 "True Outsourcing vs. Delegation"</p><p>16:09 "Prioritize Your Unique Gifts"</p><p>18:16 "Caring, Preparation, and Connection"</p><p>21:44 "Embrace Change, Embrace Growth"</p><p><br></p><p><strong>Quote from the Guest:</strong></p><p>“You do what you do best, we'll do the rest.”&nbsp;</p><p><br></p><p><strong>Link:</strong></p><p>Download for ebook "You're the Visionary, Not the VA"</p><p><a href="https://questforclients.com/wired-to-win-chapter" rel="noopener noreferrer" target="_blank">https://questforclients.com/wired-to-win-chapter</a></p>]]></content:encoded><link><![CDATA[https://www.yvonnemccoy.com/podcast/077]]></link><guid isPermaLink="false">b534fb96-7ee5-42b8-9d07-17319be70648</guid><itunes:image href="https://artwork.captivate.fm/7c4703d2-69b5-4ce0-9b16-19206511fe39/TOSC-077-Brandi-Cox.jpg"/><pubDate>Thu, 11 Dec 2025 04:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/b534fb96-7ee5-42b8-9d07-17319be70648.mp3" length="43511391" type="audio/mpeg"/><itunes:duration>22:40</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>77</itunes:episode><podcast:episode>77</podcast:episode><podcast:season>1</podcast:season><podcast:transcript url="https://transcripts.captivate.fm/transcript/569fb2ed-fad3-4ef3-9618-ebab6c133452/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/569fb2ed-fad3-4ef3-9618-ebab6c133452/index.html" type="text/html"/></item><item><title>Embracing Pacing Transforming Passion into Sustainable Success</title><itunes:title>Embracing Pacing Transforming Passion into Sustainable Success</itunes:title><description><![CDATA[<p>In this episode of One Small Change, Yvonne McCoy sits down with certified business coach Debra Russell to dive into the powerful impact of small, intentional changes on both health and entrepreneurship. Debra Russell shares her journey from a high-powered film and TV career to building a business that helps passionate individuals turn their craft into thriving, sustainable ventures. Through her personal story of overcoming illness, Debra Russell introduces the concept of “pacing” as a key to both healing and business growth, breaking the myth that more hustle always leads to success. Together, they unpack the importance of self-leadership, smart delegation, and developing systems that honor creativity without sacrificing profitability. Tune in for actionable insights—and a refreshing reminder that slow, steady, and strategic steps can create monumental transformation.</p><p><strong>Guest Bio:</strong></p><p>Debra Russell is a certified business coach, MBA, and expert in NLP and hypnosis. With a background in film and television production, Debra Russell transitioned into coaching after a serious illness, discovering her calling in helping creators, athletes, and passion-driven entrepreneurs build sustainable, profitable businesses. Raised with business savvy by a CPA parent and a lifelong entrepreneur herself, she brings a blend of practical business structure and heart-centered guidance to her clients.</p><p><strong>Chapters:</strong></p><p>00:00 "Surrendering to Heal"</p><p>04:52 "Pilates and Self-Acceptance"</p><p>09:41 Creativity Through Structure</p><p>12:35 Delegation and Workflow Simplified</p><p>16:47 "Join, Share, Grow, Transform"</p><p>17:37 "One Small Change Strategy"</p><p><br></p><p><strong>Quote from the Guest:</strong></p><p>“One small change at a time…if you try to change too much too fast, you will rebel against it or things will happen that throw you off and you will revert to your default. So one small change.”</p><p><br></p><p><strong>Link:</strong></p><p>Click here to get your free “Overwhelm into Action” workbook: <a href="https://tinyurl.com/TheOneSmallChange" rel="noopener noreferrer" target="_blank"><u>https://tinyurl.com/TheOneSmallChange</u></a></p><p>Connect with Debra at: <a href="mailto:debra@debrarussellcoaching.com" rel="noopener noreferrer" target="_blank"><u>debra@debrarussellcoaching.com</u></a> or <a href="https://www.debrarussellcoaching.com/" rel="noopener noreferrer" target="_blank"><u>https://www.debrarussellcoaching.com/</u></a></p>]]></description><content:encoded><![CDATA[<p>In this episode of One Small Change, Yvonne McCoy sits down with certified business coach Debra Russell to dive into the powerful impact of small, intentional changes on both health and entrepreneurship. Debra Russell shares her journey from a high-powered film and TV career to building a business that helps passionate individuals turn their craft into thriving, sustainable ventures. Through her personal story of overcoming illness, Debra Russell introduces the concept of “pacing” as a key to both healing and business growth, breaking the myth that more hustle always leads to success. Together, they unpack the importance of self-leadership, smart delegation, and developing systems that honor creativity without sacrificing profitability. Tune in for actionable insights—and a refreshing reminder that slow, steady, and strategic steps can create monumental transformation.</p><p><strong>Guest Bio:</strong></p><p>Debra Russell is a certified business coach, MBA, and expert in NLP and hypnosis. With a background in film and television production, Debra Russell transitioned into coaching after a serious illness, discovering her calling in helping creators, athletes, and passion-driven entrepreneurs build sustainable, profitable businesses. Raised with business savvy by a CPA parent and a lifelong entrepreneur herself, she brings a blend of practical business structure and heart-centered guidance to her clients.</p><p><strong>Chapters:</strong></p><p>00:00 "Surrendering to Heal"</p><p>04:52 "Pilates and Self-Acceptance"</p><p>09:41 Creativity Through Structure</p><p>12:35 Delegation and Workflow Simplified</p><p>16:47 "Join, Share, Grow, Transform"</p><p>17:37 "One Small Change Strategy"</p><p><br></p><p><strong>Quote from the Guest:</strong></p><p>“One small change at a time…if you try to change too much too fast, you will rebel against it or things will happen that throw you off and you will revert to your default. So one small change.”</p><p><br></p><p><strong>Link:</strong></p><p>Click here to get your free “Overwhelm into Action” workbook: <a href="https://tinyurl.com/TheOneSmallChange" rel="noopener noreferrer" target="_blank"><u>https://tinyurl.com/TheOneSmallChange</u></a></p><p>Connect with Debra at: <a href="mailto:debra@debrarussellcoaching.com" rel="noopener noreferrer" target="_blank"><u>debra@debrarussellcoaching.com</u></a> or <a href="https://www.debrarussellcoaching.com/" rel="noopener noreferrer" target="_blank"><u>https://www.debrarussellcoaching.com/</u></a></p>]]></content:encoded><link><![CDATA[https://www.yvonnemccoy.com/podcast/076]]></link><guid isPermaLink="false">12126d8c-646a-4763-8b1f-dc2a439115cf</guid><itunes:image href="https://artwork.captivate.fm/55d172ee-65f2-4d74-b042-198a7bcbb61b/TOSC-076-Debra-Russell.jpg"/><pubDate>Thu, 04 Dec 2025 04:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/12126d8c-646a-4763-8b1f-dc2a439115cf.mp3" length="36658489" type="audio/mpeg"/><itunes:duration>19:06</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>76</itunes:episode><podcast:episode>76</podcast:episode><podcast:season>1</podcast:season><podcast:transcript url="https://transcripts.captivate.fm/transcript/7e0d1ba1-16aa-4a31-80c1-49bd0c491668/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/7e0d1ba1-16aa-4a31-80c1-49bd0c491668/index.html" type="text/html"/></item><item><title>The Hidden Potential of Accessible Websites</title><itunes:title>The Hidden Potential of Accessible Websites</itunes:title><description><![CDATA[<p>In this episode of The One Small Change Podcast, Yvonne McCoy is joined by accessibility consultant Danielle Stephens, who sheds light on the urgent need for digital accessibility and its impact on both entrepreneurs and users. Danielle Stephens discusses the widespread lack of accessible websites, how this oversight not only leaves out millions of potential customers but also everyone with different learning and sensory needs. She shares practical, actionable changes entrepreneurs can implement to make their digital spaces more inclusive, and discusses the transformative power of small tweaks—from transcripts and font choices to AI tools and accessibility statements. The conversation highlights how making these changes isn’t just good practice—it’s essential for growth, connection, and equity.</p><p><strong>Guest Bio:</strong></p><p>Danielle Stephens is an accessibility tester and consultant, working as an independent contractor for Make It Fable Technologies. Living with a visual impairment herself, Danielle Stephens leverages her lived experiences and tech expertise to help companies make their products and websites accessible to all users. She is passionate about digital inclusion and regularly speaks on the intersection of accessibility, technology, and entrepreneurship.</p><p><strong>Chapters:</strong></p><p>00:00 "Small Changes, Big Impact"</p><p>05:36 "Unnoticed Accessibility Challenges"</p><p>06:29 "Top AI Tools for Accessibility"</p><p>09:34 Learning Preferences and Website Accessibility</p><p>16:02 Inclusive Business Opportunities</p><p>19:31 "Podcast: Growth, Tips, Transformation"</p><p>20:37 Prioritize Accessibility for Growth</p><p><br></p><p><strong>Quote from the Guest:</strong></p><p>"Accessibility, it's not just a box that you check, but it should be at the forefront and the center of your business."</p><p><br></p><p><strong>Link:</strong></p><p>Connect with Danielle: <a href="https://www.linkedin.com/in/danielle-stephens-0809b1113/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/danielle-stephens-0809b1113/</a>&nbsp;</p>]]></description><content:encoded><![CDATA[<p>In this episode of The One Small Change Podcast, Yvonne McCoy is joined by accessibility consultant Danielle Stephens, who sheds light on the urgent need for digital accessibility and its impact on both entrepreneurs and users. Danielle Stephens discusses the widespread lack of accessible websites, how this oversight not only leaves out millions of potential customers but also everyone with different learning and sensory needs. She shares practical, actionable changes entrepreneurs can implement to make their digital spaces more inclusive, and discusses the transformative power of small tweaks—from transcripts and font choices to AI tools and accessibility statements. The conversation highlights how making these changes isn’t just good practice—it’s essential for growth, connection, and equity.</p><p><strong>Guest Bio:</strong></p><p>Danielle Stephens is an accessibility tester and consultant, working as an independent contractor for Make It Fable Technologies. Living with a visual impairment herself, Danielle Stephens leverages her lived experiences and tech expertise to help companies make their products and websites accessible to all users. She is passionate about digital inclusion and regularly speaks on the intersection of accessibility, technology, and entrepreneurship.</p><p><strong>Chapters:</strong></p><p>00:00 "Small Changes, Big Impact"</p><p>05:36 "Unnoticed Accessibility Challenges"</p><p>06:29 "Top AI Tools for Accessibility"</p><p>09:34 Learning Preferences and Website Accessibility</p><p>16:02 Inclusive Business Opportunities</p><p>19:31 "Podcast: Growth, Tips, Transformation"</p><p>20:37 Prioritize Accessibility for Growth</p><p><br></p><p><strong>Quote from the Guest:</strong></p><p>"Accessibility, it's not just a box that you check, but it should be at the forefront and the center of your business."</p><p><br></p><p><strong>Link:</strong></p><p>Connect with Danielle: <a href="https://www.linkedin.com/in/danielle-stephens-0809b1113/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/danielle-stephens-0809b1113/</a>&nbsp;</p>]]></content:encoded><link><![CDATA[https://www.yvonnemccoy.com/podcast/075]]></link><guid isPermaLink="false">41ff6e05-790f-4dc8-9c96-4ebd3955cf37</guid><itunes:image href="https://artwork.captivate.fm/09fc8196-3b9f-42e9-a89e-a74d4321c8ee/TOSC-075-Danielle-Stephens.jpg"/><pubDate>Thu, 27 Nov 2025 04:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/41ff6e05-790f-4dc8-9c96-4ebd3955cf37.mp3" length="43896757" type="audio/mpeg"/><itunes:duration>22:52</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>75</itunes:episode><podcast:episode>75</podcast:episode><podcast:season>1</podcast:season><podcast:transcript url="https://transcripts.captivate.fm/transcript/33ebc03b-9199-42d7-9764-dc6db156ff84/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/33ebc03b-9199-42d7-9764-dc6db156ff84/index.html" type="text/html"/></item><item><title>Say Yes to the Mic and Make It Fun</title><itunes:title>Say Yes to the Mic and Make It Fun</itunes:title><description><![CDATA[<p>In this episode of The One Small Change Podcast, Kimberly Crowe joins Yvonne McCoy to reveal how saying "yes" to speaking opportunities—no matter how small or unexpected—can lead to transformative growth both personally and professionally. Kimberly Crowe, an international speaker and vibrant entrepreneur, shares her journey from the corporate world to building million-dollar businesses, why fun fuels her success, and how small changes in mindset democratize the stage for everyone. Together, they explore the power of genuine human connection, the value of embracing your natural strengths, and actionable steps entrepreneurs can take to amplify their voices and impact. The conversation is packed with encouragement for introverts, extroverts, and everyone in between to speak up, show up, and build businesses—and lives—they genuinely love.</p><p><strong>Guest Bio:</strong></p><p>Kimberly Crowe is an international inspirational public speaker who has graced over 5,000 stages worldwide. Renowned for helping individuals "step up and shine," Kimberly Crowe is passionate about creating inclusive platforms for people of all backgrounds to share their stories. With a background in corporate leadership, entrepreneurship, and public speaking, she’s the driving force behind Speakers Playhouse, a vibrant community dedicated to connecting speakers with opportunities. Her philosophy: if it’s not fun, it’s not worth doing!</p><p><strong>Chapters:</strong></p><p>00:00 Craving Genuine Human Connection</p><p>05:55 Second Grader: A Kindergarten Genius</p><p>06:53 "Value in Starting and Sharing"</p><p>10:17 Understanding Boundaries in Communication</p><p>14:39 "Talking Trained Out Over Time"</p><p>16:56 "Too Young to Work, Too Old for Camp"</p><p>20:10 Reignite Purpose Through Passion</p><p>26:16 "Power of Repeated Speaking Engagements"</p><p>28:11 "Be Known Before Needed"</p><p>30:35 "Embrace Change, Step Forward"</p><p><br></p><p><strong>Quote from the Guest:</strong></p><p>"If somebody hands you a mic, you say yes, and if it's not fun, it's not worth doing."&nbsp;</p><p><br></p><p><strong>Link:</strong></p><p>Connect with Kimberly at: <a href="https://speakersplayhouse.com/" rel="noopener noreferrer" target="_blank">https://speakersplayhouse.com/</a></p>]]></description><content:encoded><![CDATA[<p>In this episode of The One Small Change Podcast, Kimberly Crowe joins Yvonne McCoy to reveal how saying "yes" to speaking opportunities—no matter how small or unexpected—can lead to transformative growth both personally and professionally. Kimberly Crowe, an international speaker and vibrant entrepreneur, shares her journey from the corporate world to building million-dollar businesses, why fun fuels her success, and how small changes in mindset democratize the stage for everyone. Together, they explore the power of genuine human connection, the value of embracing your natural strengths, and actionable steps entrepreneurs can take to amplify their voices and impact. The conversation is packed with encouragement for introverts, extroverts, and everyone in between to speak up, show up, and build businesses—and lives—they genuinely love.</p><p><strong>Guest Bio:</strong></p><p>Kimberly Crowe is an international inspirational public speaker who has graced over 5,000 stages worldwide. Renowned for helping individuals "step up and shine," Kimberly Crowe is passionate about creating inclusive platforms for people of all backgrounds to share their stories. With a background in corporate leadership, entrepreneurship, and public speaking, she’s the driving force behind Speakers Playhouse, a vibrant community dedicated to connecting speakers with opportunities. Her philosophy: if it’s not fun, it’s not worth doing!</p><p><strong>Chapters:</strong></p><p>00:00 Craving Genuine Human Connection</p><p>05:55 Second Grader: A Kindergarten Genius</p><p>06:53 "Value in Starting and Sharing"</p><p>10:17 Understanding Boundaries in Communication</p><p>14:39 "Talking Trained Out Over Time"</p><p>16:56 "Too Young to Work, Too Old for Camp"</p><p>20:10 Reignite Purpose Through Passion</p><p>26:16 "Power of Repeated Speaking Engagements"</p><p>28:11 "Be Known Before Needed"</p><p>30:35 "Embrace Change, Step Forward"</p><p><br></p><p><strong>Quote from the Guest:</strong></p><p>"If somebody hands you a mic, you say yes, and if it's not fun, it's not worth doing."&nbsp;</p><p><br></p><p><strong>Link:</strong></p><p>Connect with Kimberly at: <a href="https://speakersplayhouse.com/" rel="noopener noreferrer" target="_blank">https://speakersplayhouse.com/</a></p>]]></content:encoded><link><![CDATA[https://www.yvonnemccoy.com/podcast/074]]></link><guid isPermaLink="false">565c3998-8f72-4727-9681-88c8d579ce4f</guid><itunes:image href="https://artwork.captivate.fm/2a1c0efd-5dc1-4231-8463-b16645281d76/TOSC-074-Kimberly-Crowe.jpg"/><pubDate>Thu, 20 Nov 2025 04:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/565c3998-8f72-4727-9681-88c8d579ce4f.mp3" length="60730431" type="audio/mpeg"/><itunes:duration>31:38</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>74</itunes:episode><podcast:episode>74</podcast:episode><podcast:season>1</podcast:season><podcast:transcript url="https://transcripts.captivate.fm/transcript/e18035b1-2487-43b7-ab71-3968d884512b/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/e18035b1-2487-43b7-ab71-3968d884512b/index.html" type="text/html"/></item><item><title>Finding Your Passion Through Adversity and Authentic Branding</title><itunes:title>Finding Your Passion Through Adversity and Authentic Branding</itunes:title><description><![CDATA[<p>In this episode of The One Small Change Podcast, host Yvonne McCoy welcomes Lori Osborne to share her powerful story of resilience and transformation after a life-changing health diagnosis. Lori Osborne discusses how surviving a brain tumor helped her uncover her true talent and passion for building authentic websites and branding for entrepreneurs. She dives into the importance of self-advocacy, brand clarity, and showing up online as your truest self. Together, Yvonne McCoy and Lori Osborne explore how pivotal challenges can lead to self-discovery and career fulfillment, and offer actionable advice for entrepreneurs looking to build authority and connection through their digital presence.</p><p><strong>Guest Bio:</strong></p><p>Lori Osborne is a seasoned technology expert with over twenty years of experience in the industry. After overcoming a brain tumor and discovering a new passion for website development and branding, she founded her own business dedicated to helping entrepreneurs create online platforms that truly reflect their unique voice, values, and expertise. Today, Lori Osborne blends creativity, technical skill, and brand strategy to empower others to showcase their authority and authenticity online.</p><p><br></p><p><strong>Chapters:</strong></p><p>00:00 "Finding Purpose After Health Struggles"</p><p>05:08 Medical Bias and Online Authority</p><p>07:35 "Be Found, Not Fixed"</p><p>11:52 "Evaluate Your Brand Effectively"</p><p>14:26 "Show Up as Yourself"</p><p>17:44 "Live Your Passion, Now"</p><p><br></p><p><strong>Quote from the Guest:</strong></p><p>"I am grateful for this brain tumor because I found my passion and I am so grateful for that.”</p><p><br></p><p><strong>Link:</strong></p><p>Free Authority Visibility Audit and a free self-assessment - 5 Steps to Evaluate Your Brand &amp; Authority Online: <a href="https://offers.bizbolster.com/5-ways-self-assessment" rel="noopener noreferrer" target="_blank"><u>https://offers.bizbolster.com/5-ways-self-assessment</u></a></p>]]></description><content:encoded><![CDATA[<p>In this episode of The One Small Change Podcast, host Yvonne McCoy welcomes Lori Osborne to share her powerful story of resilience and transformation after a life-changing health diagnosis. Lori Osborne discusses how surviving a brain tumor helped her uncover her true talent and passion for building authentic websites and branding for entrepreneurs. She dives into the importance of self-advocacy, brand clarity, and showing up online as your truest self. Together, Yvonne McCoy and Lori Osborne explore how pivotal challenges can lead to self-discovery and career fulfillment, and offer actionable advice for entrepreneurs looking to build authority and connection through their digital presence.</p><p><strong>Guest Bio:</strong></p><p>Lori Osborne is a seasoned technology expert with over twenty years of experience in the industry. After overcoming a brain tumor and discovering a new passion for website development and branding, she founded her own business dedicated to helping entrepreneurs create online platforms that truly reflect their unique voice, values, and expertise. Today, Lori Osborne blends creativity, technical skill, and brand strategy to empower others to showcase their authority and authenticity online.</p><p><br></p><p><strong>Chapters:</strong></p><p>00:00 "Finding Purpose After Health Struggles"</p><p>05:08 Medical Bias and Online Authority</p><p>07:35 "Be Found, Not Fixed"</p><p>11:52 "Evaluate Your Brand Effectively"</p><p>14:26 "Show Up as Yourself"</p><p>17:44 "Live Your Passion, Now"</p><p><br></p><p><strong>Quote from the Guest:</strong></p><p>"I am grateful for this brain tumor because I found my passion and I am so grateful for that.”</p><p><br></p><p><strong>Link:</strong></p><p>Free Authority Visibility Audit and a free self-assessment - 5 Steps to Evaluate Your Brand &amp; Authority Online: <a href="https://offers.bizbolster.com/5-ways-self-assessment" rel="noopener noreferrer" target="_blank"><u>https://offers.bizbolster.com/5-ways-self-assessment</u></a></p>]]></content:encoded><link><![CDATA[https://www.yvonnemccoy.com/podcast/073]]></link><guid isPermaLink="false">c9c09f9f-c5f6-46aa-9fa7-468f50294bd7</guid><itunes:image href="https://artwork.captivate.fm/c02ad675-81eb-4237-8dff-5251961c4114/TOSC-073-Lori-Osborne.jpg"/><pubDate>Thu, 13 Nov 2025 04:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/c9c09f9f-c5f6-46aa-9fa7-468f50294bd7.mp3" length="37706729" type="audio/mpeg"/><itunes:duration>19:38</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>73</itunes:episode><podcast:episode>73</podcast:episode><podcast:season>1</podcast:season><podcast:transcript url="https://transcripts.captivate.fm/transcript/c24f4459-cb5c-41b6-9df6-97249c16a464/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/c24f4459-cb5c-41b6-9df6-97249c16a464/index.html" type="text/html"/></item><item><title>Taking Risks, Building Dream Teams, and Embracing Change</title><itunes:title>Taking Risks, Building Dream Teams, and Embracing Change</itunes:title><description><![CDATA[<p>In this inspiring episode of One Small Change, host Yvonne McCoy is joined by transformation expert Carolyn Cooper to explore how entrepreneurs can overcome fear, invite support, and step fully into their potential. Carolyn Cooper shares her philosophy of treating business as an experiment, harnessing the power of courage, and thinking “above the line” to drive personal and professional growth. The conversation is packed with actionable advice for solopreneurs and business leaders alike—emphasizing the importance of building a dream team, asking for help, and owning your unique strengths. Whether you’re starting out or seeking to level up, this episode offers the mindset shifts, stories, and strategies you need to create transformational change in your work and life<strong>.</strong></p><p><strong>Guest Bio:</strong></p><p>Carolyn Cooper is a leadership and transformation coach with over three decades of experience guiding entrepreneurs and executives to realize their infinite potential. Through her proprietary Aim High 6-step system and “thinking above the line” approach, she helps clients lead with love, courage, and authenticity. Carolyn Cooper is passionate about moving people from fear into freedom and is the host of the "Love Inspired Leadership" podcast.</p><p><br></p><p><strong>Chapters:</strong></p><p>00:00 "Small Changes, Big Transformations"</p><p>04:51 "Truth, Strengths, Dream Team"</p><p>10:11 "Growth, Risk, and Asking Help"</p><p>11:02 "Focus on Complementary Strengths"</p><p>17:04 Miscommunication and Decision Dynamics</p><p>18:32 Authenticity Fuels Entrepreneurial Success</p><p>23:40 "Collaboration and Abundance Mindset"</p><p>26:55 The Power of Community Connection</p><p>29:41 "Define, Declare, Design Vision"</p><p>32:03 Spontaneous Life-Changing Decision</p><p>35:36 "Embrace Change, Stay Curious"</p><p><br></p><p><strong>Quote from the Guest:</strong></p><p>"We are never, ever, ever meant to do this alone, ever… Give yourself permission to invite people to connect with you. You be the one that’s proactive. Watch your world change, because we're meant to come together because it's way, way better."</p><p><br></p><p><strong>Links:</strong></p><p>Ready to step into your next level of purpose, potential and prosperity?</p><p>Unlock “Above the Line Living: 21 Days to Ignite Your Purpose, Presence, and Power with Love”—your daily journey to unapologetic self-leadership and authentic joy. Receive Carolyn’s sacred insights, meditation reflections, and empowering prompts right to your inbox. Choose love. Claim your courage. Transform your living legacy—one inspired day at a time.</p><p><a href="https://www.theinspiredconnection.ca/21days" rel="noopener noreferrer" target="_blank">https://www.theinspiredconnection.ca/21days</a></p><p><br></p><p>✨Purpose to Profits Strategy Call✨</p><p>Schedule your Purpose to Profits Strategy Call, where we'll harness the power of the AIM High system to chart your path to success.&nbsp;</p><p>In this visionary session, we will:</p><p>✔️ Align: Uncover your authentic purpose and core values, ensuring your business vision resonates with your deepest aspirations.</p><p>✔️ Ignite: Craft compelling elements of your vision that will ignite your passion and set the stage for growth.</p><p>✔️ Manifest: Develop a concrete next-steps action plan to turn your big dreams into tangible results, bridging the gap between purpose and profits.</p><p>Let go of limitations and embrace the power of possibility as we pave the way for your purpose-driven success and results. <a href="https://go.oncehub.com/ConnectwithCarolyn" rel="noopener noreferrer" target="_blank">https://go.oncehub.com/ConnectwithCarolyn</a>&nbsp;</p>]]></description><content:encoded><![CDATA[<p>In this inspiring episode of One Small Change, host Yvonne McCoy is joined by transformation expert Carolyn Cooper to explore how entrepreneurs can overcome fear, invite support, and step fully into their potential. Carolyn Cooper shares her philosophy of treating business as an experiment, harnessing the power of courage, and thinking “above the line” to drive personal and professional growth. The conversation is packed with actionable advice for solopreneurs and business leaders alike—emphasizing the importance of building a dream team, asking for help, and owning your unique strengths. Whether you’re starting out or seeking to level up, this episode offers the mindset shifts, stories, and strategies you need to create transformational change in your work and life<strong>.</strong></p><p><strong>Guest Bio:</strong></p><p>Carolyn Cooper is a leadership and transformation coach with over three decades of experience guiding entrepreneurs and executives to realize their infinite potential. Through her proprietary Aim High 6-step system and “thinking above the line” approach, she helps clients lead with love, courage, and authenticity. Carolyn Cooper is passionate about moving people from fear into freedom and is the host of the "Love Inspired Leadership" podcast.</p><p><br></p><p><strong>Chapters:</strong></p><p>00:00 "Small Changes, Big Transformations"</p><p>04:51 "Truth, Strengths, Dream Team"</p><p>10:11 "Growth, Risk, and Asking Help"</p><p>11:02 "Focus on Complementary Strengths"</p><p>17:04 Miscommunication and Decision Dynamics</p><p>18:32 Authenticity Fuels Entrepreneurial Success</p><p>23:40 "Collaboration and Abundance Mindset"</p><p>26:55 The Power of Community Connection</p><p>29:41 "Define, Declare, Design Vision"</p><p>32:03 Spontaneous Life-Changing Decision</p><p>35:36 "Embrace Change, Stay Curious"</p><p><br></p><p><strong>Quote from the Guest:</strong></p><p>"We are never, ever, ever meant to do this alone, ever… Give yourself permission to invite people to connect with you. You be the one that’s proactive. Watch your world change, because we're meant to come together because it's way, way better."</p><p><br></p><p><strong>Links:</strong></p><p>Ready to step into your next level of purpose, potential and prosperity?</p><p>Unlock “Above the Line Living: 21 Days to Ignite Your Purpose, Presence, and Power with Love”—your daily journey to unapologetic self-leadership and authentic joy. Receive Carolyn’s sacred insights, meditation reflections, and empowering prompts right to your inbox. Choose love. Claim your courage. Transform your living legacy—one inspired day at a time.</p><p><a href="https://www.theinspiredconnection.ca/21days" rel="noopener noreferrer" target="_blank">https://www.theinspiredconnection.ca/21days</a></p><p><br></p><p>✨Purpose to Profits Strategy Call✨</p><p>Schedule your Purpose to Profits Strategy Call, where we'll harness the power of the AIM High system to chart your path to success.&nbsp;</p><p>In this visionary session, we will:</p><p>✔️ Align: Uncover your authentic purpose and core values, ensuring your business vision resonates with your deepest aspirations.</p><p>✔️ Ignite: Craft compelling elements of your vision that will ignite your passion and set the stage for growth.</p><p>✔️ Manifest: Develop a concrete next-steps action plan to turn your big dreams into tangible results, bridging the gap between purpose and profits.</p><p>Let go of limitations and embrace the power of possibility as we pave the way for your purpose-driven success and results. <a href="https://go.oncehub.com/ConnectwithCarolyn" rel="noopener noreferrer" target="_blank">https://go.oncehub.com/ConnectwithCarolyn</a>&nbsp;</p>]]></content:encoded><link><![CDATA[https://www.yvonnemccoy.com/podcast/072]]></link><guid isPermaLink="false">fd507c88-0f26-4cef-b076-02023a50915c</guid><itunes:image href="https://artwork.captivate.fm/48dd509b-8fcc-4256-9ce2-5beae2fa7538/TOSC-072-Carolyn-Cooper.jpg"/><pubDate>Thu, 06 Nov 2025 04:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/fd507c88-0f26-4cef-b076-02023a50915c.mp3" length="69602915" type="audio/mpeg"/><itunes:duration>36:15</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>72</itunes:episode><podcast:episode>72</podcast:episode><podcast:season>1</podcast:season><podcast:transcript url="https://transcripts.captivate.fm/transcript/7ca763c3-b89d-4033-a8a8-1f9afe49ab19/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/7ca763c3-b89d-4033-a8a8-1f9afe49ab19/index.html" type="text/html"/></item><item><title>Making Profitable and Purposeful Decisions</title><itunes:title>Making Profitable and Purposeful Decisions</itunes:title><description><![CDATA[<p>In this episode of One Small Change, Yvonne McCoy welcomes Beth Johnston, a dynamic sales trainer with over 35 years of expertise, to share how a seemingly small decision led to a profound transformation in her professional journey. The conversation dives deep into the universal nature of sales, the importance of identifying and standing in your unique value, and busts common myths and blocks entrepreneurs — especially heart-centered women — face around profit and selling. The guest also shares practical advice for building trust, communicating authentically, and reframing selling as serving. Whether you’re struggling to define your target market or hesitant about claiming your worth, this episode is packed with actionable insights and empowering encouragement.</p><p><strong>Guest Bio:</strong></p><p>Beth Johnston is a veteran sales trainer and consultant with over three decades of hands-on experience helping companies and entrepreneurs skyrocket their sales performance. Renowned for her unique ability to simplify the sales process and foster rapid growth, Beth is a sought-after coach for individuals and businesses ready to unlock their potential. Her passion lies in helping people discover their unique strengths, communicate authentically, and sell with integrity — all while enjoying greater freedom, profitability, and sense of purpose.</p><p><strong>Chapters:</strong></p><p>00:00 Buyer and Seller Dynamics</p><p>04:53 "Initiative Leads to Success"</p><p>08:43 Honest Sales Advice Lessons</p><p>10:35 "Service, Not Selling"</p><p>14:12 "Trust Drives Business Success"</p><p>19:40 Entrepreneurship: Defining Market &amp; Value</p><p>21:40 "Complimentary Consultation: Discover Uniqueness"</p><p>23:51 "Sell More, Gain Freedom"</p><p>26:48 "Fueling Growth Through Podcast"</p><p>29:59 "Best Wishes for All"</p><p><strong>Quote from the Guest:</strong></p><p>“Trust is the reason you sold today because the person on the other end of the conversation, on the other side of the transaction, trusted you.”</p><p><br></p><p><strong>Link:</strong></p><p>Beth offers a complimentary 30-minute consultation to share your goals and challenges when it comes to selling. Schedule your consultation here: <a href="https://cal.com/bethjohnston" rel="noopener noreferrer" target="_blank">https://cal.com/bethjohnston</a></p>]]></description><content:encoded><![CDATA[<p>In this episode of One Small Change, Yvonne McCoy welcomes Beth Johnston, a dynamic sales trainer with over 35 years of expertise, to share how a seemingly small decision led to a profound transformation in her professional journey. The conversation dives deep into the universal nature of sales, the importance of identifying and standing in your unique value, and busts common myths and blocks entrepreneurs — especially heart-centered women — face around profit and selling. The guest also shares practical advice for building trust, communicating authentically, and reframing selling as serving. Whether you’re struggling to define your target market or hesitant about claiming your worth, this episode is packed with actionable insights and empowering encouragement.</p><p><strong>Guest Bio:</strong></p><p>Beth Johnston is a veteran sales trainer and consultant with over three decades of hands-on experience helping companies and entrepreneurs skyrocket their sales performance. Renowned for her unique ability to simplify the sales process and foster rapid growth, Beth is a sought-after coach for individuals and businesses ready to unlock their potential. Her passion lies in helping people discover their unique strengths, communicate authentically, and sell with integrity — all while enjoying greater freedom, profitability, and sense of purpose.</p><p><strong>Chapters:</strong></p><p>00:00 Buyer and Seller Dynamics</p><p>04:53 "Initiative Leads to Success"</p><p>08:43 Honest Sales Advice Lessons</p><p>10:35 "Service, Not Selling"</p><p>14:12 "Trust Drives Business Success"</p><p>19:40 Entrepreneurship: Defining Market &amp; Value</p><p>21:40 "Complimentary Consultation: Discover Uniqueness"</p><p>23:51 "Sell More, Gain Freedom"</p><p>26:48 "Fueling Growth Through Podcast"</p><p>29:59 "Best Wishes for All"</p><p><strong>Quote from the Guest:</strong></p><p>“Trust is the reason you sold today because the person on the other end of the conversation, on the other side of the transaction, trusted you.”</p><p><br></p><p><strong>Link:</strong></p><p>Beth offers a complimentary 30-minute consultation to share your goals and challenges when it comes to selling. Schedule your consultation here: <a href="https://cal.com/bethjohnston" rel="noopener noreferrer" target="_blank">https://cal.com/bethjohnston</a></p>]]></content:encoded><link><![CDATA[https://www.yvonnemccoy.com/podcast/071]]></link><guid isPermaLink="false">3680a965-2185-45ed-87c7-60088d645570</guid><itunes:image href="https://artwork.captivate.fm/28193c0f-e9ab-439a-a734-77650e037f82/TOSC-071-Beth-Johnston.jpg"/><pubDate>Thu, 30 Oct 2025 04:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/3680a965-2185-45ed-87c7-60088d645570.mp3" length="57852410" type="audio/mpeg"/><itunes:duration>30:08</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>71</itunes:episode><podcast:episode>71</podcast:episode><podcast:season>1</podcast:season><podcast:transcript url="https://transcripts.captivate.fm/transcript/e38aef2b-822e-47d6-8587-5a49c3a0ecde/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/e38aef2b-822e-47d6-8587-5a49c3a0ecde/index.html" type="text/html"/></item><item><title>Align, Empower, and Protect Your Energy</title><itunes:title>Align, Empower, and Protect Your Energy</itunes:title><description><![CDATA[<p>In this inspiring episode of The One Small Change Podcast, host Yvonne McCoy is joined by Michela Quilici, a business navigator and leadership expert who shares how embracing alignment, self-leadership, and intentional small shifts can spark remarkable transformation in both business and life. The conversation dives deep into the importance of bringing your whole self to your entrepreneurial journey, leading teams with empowerment rather than micromanagement, and redefining success on your own terms. Listeners will leave with actionable steps for integrating vision and values into their day-to-day, and discover how to build sustainable momentum by leading beyond limits.</p><p><strong>Guest Bio:</strong></p><p>Michela Quilici is a seasoned business growth and leadership coach with 15 years of experience helping entrepreneurs and business leaders turn their visions into reality, accelerate growth, and evolve from chief firefighting officers to true CEOs. She’s the founder of Ladies Who Lead Global, a movement committed to empowering women around the world to step into leadership and live beyond conventional boundaries. Her approach uniquely blends strategic systems with core values and self-leadership, making her a sought-after navigator for business transformation.</p><p><strong>Chapters:</strong></p><p>00:00 "Business Navigation for Leaders"</p><p>04:21 Unified Living: Business &amp; Life</p><p>08:01 "Building Capacity for Growth"</p><p>12:39 Empowering Teams Through Leadership</p><p>16:34 Business Success: Systems &amp; Vision</p><p>19:56 "Leading Beyond Limits"</p><p>22:18 "Leading with Confident Boundaries"</p><p>25:26 "Subscribe, Share, Grow Together"</p><p><strong>Quote from the Guest:</strong></p><p>"Leading beyond limits is really all about protecting your priorities and protecting your energy and giving yourself permission to say no with love, with confidence, knowing that you've got a path and being clear and confident on that pathway at whatever stage of business you're in."</p><p><strong>Link:</strong></p><p>Grab your free guide, 10 Ways to Lead Beyond Limits, at:<a href="https://ladieswholeadglobal.com" rel="noopener noreferrer" target="_blank"> ladieswholeadglobal.com</a></p>]]></description><content:encoded><![CDATA[<p>In this inspiring episode of The One Small Change Podcast, host Yvonne McCoy is joined by Michela Quilici, a business navigator and leadership expert who shares how embracing alignment, self-leadership, and intentional small shifts can spark remarkable transformation in both business and life. The conversation dives deep into the importance of bringing your whole self to your entrepreneurial journey, leading teams with empowerment rather than micromanagement, and redefining success on your own terms. Listeners will leave with actionable steps for integrating vision and values into their day-to-day, and discover how to build sustainable momentum by leading beyond limits.</p><p><strong>Guest Bio:</strong></p><p>Michela Quilici is a seasoned business growth and leadership coach with 15 years of experience helping entrepreneurs and business leaders turn their visions into reality, accelerate growth, and evolve from chief firefighting officers to true CEOs. She’s the founder of Ladies Who Lead Global, a movement committed to empowering women around the world to step into leadership and live beyond conventional boundaries. Her approach uniquely blends strategic systems with core values and self-leadership, making her a sought-after navigator for business transformation.</p><p><strong>Chapters:</strong></p><p>00:00 "Business Navigation for Leaders"</p><p>04:21 Unified Living: Business &amp; Life</p><p>08:01 "Building Capacity for Growth"</p><p>12:39 Empowering Teams Through Leadership</p><p>16:34 Business Success: Systems &amp; Vision</p><p>19:56 "Leading Beyond Limits"</p><p>22:18 "Leading with Confident Boundaries"</p><p>25:26 "Subscribe, Share, Grow Together"</p><p><strong>Quote from the Guest:</strong></p><p>"Leading beyond limits is really all about protecting your priorities and protecting your energy and giving yourself permission to say no with love, with confidence, knowing that you've got a path and being clear and confident on that pathway at whatever stage of business you're in."</p><p><strong>Link:</strong></p><p>Grab your free guide, 10 Ways to Lead Beyond Limits, at:<a href="https://ladieswholeadglobal.com" rel="noopener noreferrer" target="_blank"> ladieswholeadglobal.com</a></p>]]></content:encoded><link><![CDATA[https://www.yvonnemccoy.com/podcast/070]]></link><guid isPermaLink="false">d11e7b1a-6d96-462b-a734-3dffa4e6a9b8</guid><itunes:image href="https://artwork.captivate.fm/b113a4b0-4f6f-4ceb-9f9e-a783080a2b3d/TOSC-070-Michela-Quilici.jpg"/><pubDate>Thu, 23 Oct 2025 04:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/d11e7b1a-6d96-462b-a734-3dffa4e6a9b8.mp3" length="53416147" type="audio/mpeg"/><itunes:duration>27:49</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>70</itunes:episode><podcast:episode>70</podcast:episode><podcast:season>1</podcast:season><podcast:transcript url="https://transcripts.captivate.fm/transcript/092438e4-1a9c-48c3-abd9-a49c15a14741/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/092438e4-1a9c-48c3-abd9-a49c15a14741/index.html" type="text/html"/></item><item><title>Turning Expertise Into Income</title><itunes:title>Turning Expertise Into Income</itunes:title><description><![CDATA[<p>This episode of The One Small Change podcast dives deep into the art of messaging and its transformative impact on entrepreneurial journeys. Host Yvonne McCoy is joined by Ellen Finkelstein, a guest who shares how writing her first book out of necessity ignited a successful career in technical writing, online products, and coaching, all from her own living room. The conversation reveals that pinpointing not just your knowledge, but also the implementation and the unique way you deliver it, is what attracts the right clients. The episode is packed with practical advice for discovering your core strength, addressing clients’ true pain points, and the importance of validation and self-assessment. Listen in for real stories, actionable insights, and an honest look at what it takes to stand out, be understood, and make your mark in today’s competitive business landscape.</p><p><strong>Guest Bio:</strong></p><p>Ellen Finkelstein is a multi-published author, online business coach, and expert in creating clear, actionable messaging that attracts clients. Starting her career after writing technical books for major publishers, she pivoted to self-publishing, building websites, digital products, and training courses on topics like AutoCAD and PowerPoint. Ellen now teaches entrepreneurs how to clarify their niche, message, and unique value to connect effectively with their ideal audience.</p><p><strong>Chapters:</strong></p><p>00:00 "AutoCAD Book Proposal Pitch"</p><p>05:21 Self-Publishing Sparked My Career</p><p>09:59 "Bridging the Knowledge Gap"</p><p>10:53 Identifying Problems to Engage Audiences</p><p>16:53 Discovering Your Unique Value</p><p>17:51 "Understanding and Defining Your Work"</p><p>23:48 "Focus, Consistency, and Solutions"</p><p>25:57 "Free Workbook &amp; Self Assessment"</p><p>28:53 "Podcast Growth &amp; Impact Insights"</p><p>31:20 Grateful Farewell Moment</p><p><strong>Quote from the Guest:</strong></p><p>"When you think more deeply about your message and write it both knowing what you do, listening to what other people think you do, and come out with something that explains what you do concretely and uniquely, then all of a sudden, it's like lights go on in the people who hear you."</p><p><br></p><p><strong>Link:</strong></p><p>Download the tools you need at:&nbsp; <a href="https://www.changetheworldmarketing.com/freebies/" rel="noopener noreferrer" target="_blank">https://www.changetheworldmarketing.com/freebies/</a></p>]]></description><content:encoded><![CDATA[<p>This episode of The One Small Change podcast dives deep into the art of messaging and its transformative impact on entrepreneurial journeys. Host Yvonne McCoy is joined by Ellen Finkelstein, a guest who shares how writing her first book out of necessity ignited a successful career in technical writing, online products, and coaching, all from her own living room. The conversation reveals that pinpointing not just your knowledge, but also the implementation and the unique way you deliver it, is what attracts the right clients. The episode is packed with practical advice for discovering your core strength, addressing clients’ true pain points, and the importance of validation and self-assessment. Listen in for real stories, actionable insights, and an honest look at what it takes to stand out, be understood, and make your mark in today’s competitive business landscape.</p><p><strong>Guest Bio:</strong></p><p>Ellen Finkelstein is a multi-published author, online business coach, and expert in creating clear, actionable messaging that attracts clients. Starting her career after writing technical books for major publishers, she pivoted to self-publishing, building websites, digital products, and training courses on topics like AutoCAD and PowerPoint. Ellen now teaches entrepreneurs how to clarify their niche, message, and unique value to connect effectively with their ideal audience.</p><p><strong>Chapters:</strong></p><p>00:00 "AutoCAD Book Proposal Pitch"</p><p>05:21 Self-Publishing Sparked My Career</p><p>09:59 "Bridging the Knowledge Gap"</p><p>10:53 Identifying Problems to Engage Audiences</p><p>16:53 Discovering Your Unique Value</p><p>17:51 "Understanding and Defining Your Work"</p><p>23:48 "Focus, Consistency, and Solutions"</p><p>25:57 "Free Workbook &amp; Self Assessment"</p><p>28:53 "Podcast Growth &amp; Impact Insights"</p><p>31:20 Grateful Farewell Moment</p><p><strong>Quote from the Guest:</strong></p><p>"When you think more deeply about your message and write it both knowing what you do, listening to what other people think you do, and come out with something that explains what you do concretely and uniquely, then all of a sudden, it's like lights go on in the people who hear you."</p><p><br></p><p><strong>Link:</strong></p><p>Download the tools you need at:&nbsp; <a href="https://www.changetheworldmarketing.com/freebies/" rel="noopener noreferrer" target="_blank">https://www.changetheworldmarketing.com/freebies/</a></p>]]></content:encoded><link><![CDATA[https://www.yvonnemccoy.com/podcast/069]]></link><guid isPermaLink="false">1319b7da-27f8-4bdc-81ce-86a1643c2aa3</guid><itunes:image href="https://artwork.captivate.fm/9e6f4c9e-3795-4fcb-8fcf-212f544dd714/TOSC-069-Ellen-Finkelstein.jpg"/><pubDate>Thu, 16 Oct 2025 04:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/1319b7da-27f8-4bdc-81ce-86a1643c2aa3.mp3" length="60287397" type="audio/mpeg"/><itunes:duration>31:24</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>69</itunes:episode><podcast:episode>69</podcast:episode><podcast:season>1</podcast:season><podcast:transcript url="https://transcripts.captivate.fm/transcript/9bf43e12-068c-47ce-8643-28e46273330b/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/9bf43e12-068c-47ce-8643-28e46273330b/index.html" type="text/html"/></item><item><title>Designing Your Business Around the Life You Want</title><itunes:title>Designing Your Business Around the Life You Want</itunes:title><description><![CDATA[<p>On this episode of One Small Change, our guest, Jessica Koch, shares how designing your business around the life you want leads to meaningful growth—without burnout. Learn practical steps to outsource efficiently, master consistency, build accountability, and prioritize revenue-driving tasks. Real-world stories from launching her agency and making space for both family and business illustrate simple, powerful shifts that can radically improve your results and satisfaction. Whether you’re just starting out or ready to expand, these actionable insights will help you transform overwhelm into a life—and business—you love.</p><p><strong>Guest Bio:</strong></p><p>Jessica Koch is a seasoned sales and marketing consultant with decades of experience, an Italian mother of seven, and founder of a thriving virtual assistant agency. Passionate about helping entrepreneurs design businesses that serve their lives (not the other way around), Jessica brings energy, practical wisdom, and a knack for actionable systems. She’s also a longtime podcast host, tech innovator in automation and AI, and dedicated community builder.</p><p><strong>Chapters:</strong></p><p>00:00 "One Small Change" Podcast Introduction</p><p>03:35 "Balancing Business and Personal Life"</p><p>08:04 "Hippie Reflections: Tie-Dye &amp; Thrift"</p><p>11:34 Adaptable Problem-Solving Mindset</p><p>15:40 Tough Love Accountability Partner</p><p>16:37 Accountability and Frequent Check-ins</p><p>20:39 Launching First Personal Event Series</p><p>23:21 "Now is Later, Sooner"</p><p><br></p><p><strong>Quote from the Guest:</strong></p><p><br></p><p>“Now is later, sooner—so do it now.”</p><p><strong>Link:</strong></p><p>"TOP 10 THINGS TO CONSIDER WHEN CREATING AN AI AGENT FOR YOUR BUSINESS"</p><p>Thinking about integrating AI agents into your business? Whether you’re automating customer service, sales, or workflows, this guide will help you make informed decisions before diving in.</p><p>This is a must-read for entrepreneurs who want to harness AI but don’t know where to start!</p><p>Link: <a href="https://go.jessicalkoch.com/widget/form/NGvucei9jhtAO80tWckB" rel="noopener noreferrer" target="_blank">https://go.jessicalkoch.com/widget/form/NGvucei9jhtAO80tWckB</a></p>]]></description><content:encoded><![CDATA[<p>On this episode of One Small Change, our guest, Jessica Koch, shares how designing your business around the life you want leads to meaningful growth—without burnout. Learn practical steps to outsource efficiently, master consistency, build accountability, and prioritize revenue-driving tasks. Real-world stories from launching her agency and making space for both family and business illustrate simple, powerful shifts that can radically improve your results and satisfaction. Whether you’re just starting out or ready to expand, these actionable insights will help you transform overwhelm into a life—and business—you love.</p><p><strong>Guest Bio:</strong></p><p>Jessica Koch is a seasoned sales and marketing consultant with decades of experience, an Italian mother of seven, and founder of a thriving virtual assistant agency. Passionate about helping entrepreneurs design businesses that serve their lives (not the other way around), Jessica brings energy, practical wisdom, and a knack for actionable systems. She’s also a longtime podcast host, tech innovator in automation and AI, and dedicated community builder.</p><p><strong>Chapters:</strong></p><p>00:00 "One Small Change" Podcast Introduction</p><p>03:35 "Balancing Business and Personal Life"</p><p>08:04 "Hippie Reflections: Tie-Dye &amp; Thrift"</p><p>11:34 Adaptable Problem-Solving Mindset</p><p>15:40 Tough Love Accountability Partner</p><p>16:37 Accountability and Frequent Check-ins</p><p>20:39 Launching First Personal Event Series</p><p>23:21 "Now is Later, Sooner"</p><p><br></p><p><strong>Quote from the Guest:</strong></p><p><br></p><p>“Now is later, sooner—so do it now.”</p><p><strong>Link:</strong></p><p>"TOP 10 THINGS TO CONSIDER WHEN CREATING AN AI AGENT FOR YOUR BUSINESS"</p><p>Thinking about integrating AI agents into your business? Whether you’re automating customer service, sales, or workflows, this guide will help you make informed decisions before diving in.</p><p>This is a must-read for entrepreneurs who want to harness AI but don’t know where to start!</p><p>Link: <a href="https://go.jessicalkoch.com/widget/form/NGvucei9jhtAO80tWckB" rel="noopener noreferrer" target="_blank">https://go.jessicalkoch.com/widget/form/NGvucei9jhtAO80tWckB</a></p>]]></content:encoded><link><![CDATA[https://www.yvonnemccoy.com/podcast/068]]></link><guid isPermaLink="false">a59dbde7-6bd2-49fb-9c24-864f821c9dbb</guid><itunes:image href="https://artwork.captivate.fm/a7ed3d98-e30f-4501-9292-8461e1b333b1/TOSC-068-Jessica-Koch.jpg"/><pubDate>Thu, 09 Oct 2025 04:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/a59dbde7-6bd2-49fb-9c24-864f821c9dbb.mp3" length="48153201" type="audio/mpeg"/><itunes:duration>25:05</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>68</itunes:episode><podcast:episode>68</podcast:episode><podcast:season>1</podcast:season><podcast:transcript url="https://transcripts.captivate.fm/transcript/5f064a9b-251d-4d46-b38a-290d32db51f8/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/5f064a9b-251d-4d46-b38a-290d32db51f8/index.html" type="text/html"/></item><item><title>Sprints, Success, and Clarity for the Last Quarter</title><itunes:title>Sprints, Success, and Clarity for the Last Quarter</itunes:title><description><![CDATA[<p>In this solo episode, Yvonne McCoy brings her nearly 30 years of entrepreneurial expertise to share a powerful quarterly clarity check-in designed to help business owners and professionals finish the year strong. She introduces her simple but effective "Strategic Steps" framework—Stop, Think, Evaluate, Proceed, Succeed—to assess where you are, clarify your focus, and amplify results. Yvonne explores the importance of doubling down on what works, celebrating incremental wins, and leveraging sprints for productivity. She also discusses current trends in coaching and business, including the need for flexible offerings, actionable coaching sessions, and fostering community among clients. The episode is packed with practical tips, mindset shifts, and the encouragement needed to keep moving forward, one small change at a time.</p><p><strong>Chapters:</strong></p><p>00:00 Maximize Podcast Impact Efficiently</p><p>05:35 "Focus, Evaluate, Optimize"</p><p>07:14 "Prioritize and Measure Your Energy"</p><p>10:31 Step-by-Step Success Strategy</p><p>13:58 "Think Big, Plan Strategically"</p><p>17:15 Flexible Short-Term Engagements</p><p>21:43 "Subscribe, Engage, Innovate, Persist"</p><p>24:00 Embrace Change, Stay Curious</p><p><strong>Quote:</strong></p><p>"Clarity comes from getting rid of the fuzzy stuff, you know, and not adding more stuff. Clarity can be a real accelerator."</p><p><br></p><p><strong>Link:</strong></p><p><a href="http://bookacallwithyvonne.com" rel="noopener noreferrer" target="_blank">bookacallwithyvonne.com</a></p>]]></description><content:encoded><![CDATA[<p>In this solo episode, Yvonne McCoy brings her nearly 30 years of entrepreneurial expertise to share a powerful quarterly clarity check-in designed to help business owners and professionals finish the year strong. She introduces her simple but effective "Strategic Steps" framework—Stop, Think, Evaluate, Proceed, Succeed—to assess where you are, clarify your focus, and amplify results. Yvonne explores the importance of doubling down on what works, celebrating incremental wins, and leveraging sprints for productivity. She also discusses current trends in coaching and business, including the need for flexible offerings, actionable coaching sessions, and fostering community among clients. The episode is packed with practical tips, mindset shifts, and the encouragement needed to keep moving forward, one small change at a time.</p><p><strong>Chapters:</strong></p><p>00:00 Maximize Podcast Impact Efficiently</p><p>05:35 "Focus, Evaluate, Optimize"</p><p>07:14 "Prioritize and Measure Your Energy"</p><p>10:31 Step-by-Step Success Strategy</p><p>13:58 "Think Big, Plan Strategically"</p><p>17:15 Flexible Short-Term Engagements</p><p>21:43 "Subscribe, Engage, Innovate, Persist"</p><p>24:00 Embrace Change, Stay Curious</p><p><strong>Quote:</strong></p><p>"Clarity comes from getting rid of the fuzzy stuff, you know, and not adding more stuff. Clarity can be a real accelerator."</p><p><br></p><p><strong>Link:</strong></p><p><a href="http://bookacallwithyvonne.com" rel="noopener noreferrer" target="_blank">bookacallwithyvonne.com</a></p>]]></content:encoded><link><![CDATA[https://www.yvonnemccoy.com/podcast/067]]></link><guid isPermaLink="false">6ac3e5a0-40ff-468a-aa4d-d52b1bce121f</guid><itunes:image href="https://artwork.captivate.fm/7fc4c3df-c490-4c6d-bc07-ce3d1440714a/TOSC-067-Yvonne-McCoy.jpg"/><pubDate>Thu, 02 Oct 2025 04:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/6ac3e5a0-40ff-468a-aa4d-d52b1bce121f.mp3" length="47452749" type="audio/mpeg"/><itunes:duration>24:43</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>67</itunes:episode><podcast:episode>67</podcast:episode><podcast:season>1</podcast:season><podcast:transcript url="https://transcripts.captivate.fm/transcript/6963d7a8-1787-4334-97e2-a5d14b7b707e/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/6963d7a8-1787-4334-97e2-a5d14b7b707e/index.html" type="text/html"/></item><item><title>The Expert Approach to Free Business Publicity</title><itunes:title>The Expert Approach to Free Business Publicity</itunes:title><description><![CDATA[<p>In this dynamic episode of The One Small Change Podcast, host Yvonne McCoy welcomes Rob Lange - The Expert Expert, who demystifies how entrepreneurs and small businesses can leverage press and media as powerful, accessible, and free marketing tools. Drawing from decades of experience with high-profile clients, our guest shares transformative moments that highlight the tangible benefits of media exposure. The conversation uncovers common misconceptions, explains effective strategies for crafting media-friendly stories, and offers practical first steps for any business owner ready to get noticed—without spending a dime on advertising.</p><p><strong>Guest Bio</strong></p><p>Rob Lange, known as The Expert Expert, has nearly 40 years of experience helping entertainers, entrepreneurs, and business owners structure and elevate the business side of their creative ventures. Having worked with industry legends like Richard Simmons, Suze Orman, Robert Kiyosaki, Orville Redenbacher, and Michael Jordan, Rob specializes in harnessing the press and media as business assets. Through coaching, courses, and hands-on guidance, he empowers clients to secure meaningful media exposure, build lasting credibility, and stand out in their industries—all using systems and approaches he’s refined over decades.</p><p><strong>Chapters:</strong></p><p>00:00 "Media as a Business Tool"</p><p>03:40 Last-Minute Celebrity for Kmart Event</p><p>08:00 Expanding Media Landscape</p><p>10:36 Press Release Screening Process</p><p>13:35 "Crafting Messages for Media Success"</p><p>17:09 The Power of Media Presence</p><p>21:11 Media Accessibility for Entrepreneurs</p><p>25:07 "Free Press Media Marketing Guide"</p><p>27:06 "Long-Form Media Evolution"</p><p>30:11 "Embrace Change: Stay Curious"</p><p><br></p><p><strong>Quote from the Guest:</strong></p><p>“Press and media is something that's available to all businesses. It doesn't matter what you do. I have yet in almost 39 years found a business that we haven't been able to help or hasn't been able to utilize this… once you learn how to do it, it's a forever skill that you can do over and over as often as you want.”</p><p><br></p><p><strong>Link:</strong></p><p>To claim your gift of The Expert’s Guide To Press &amp; Media Marketing &amp; Promotion visit <a href="https://pages.theexpertexpert.com/specialreport?sa=sa00380038654eb1dee30aa2e1f716418c5d8831d7" rel="noopener noreferrer" target="_blank">https://pages.theexpertexpert.com/specialreport?sa=sa00380038654eb1dee30aa2e1f716418c5d8831d7</a></p>]]></description><content:encoded><![CDATA[<p>In this dynamic episode of The One Small Change Podcast, host Yvonne McCoy welcomes Rob Lange - The Expert Expert, who demystifies how entrepreneurs and small businesses can leverage press and media as powerful, accessible, and free marketing tools. Drawing from decades of experience with high-profile clients, our guest shares transformative moments that highlight the tangible benefits of media exposure. The conversation uncovers common misconceptions, explains effective strategies for crafting media-friendly stories, and offers practical first steps for any business owner ready to get noticed—without spending a dime on advertising.</p><p><strong>Guest Bio</strong></p><p>Rob Lange, known as The Expert Expert, has nearly 40 years of experience helping entertainers, entrepreneurs, and business owners structure and elevate the business side of their creative ventures. Having worked with industry legends like Richard Simmons, Suze Orman, Robert Kiyosaki, Orville Redenbacher, and Michael Jordan, Rob specializes in harnessing the press and media as business assets. Through coaching, courses, and hands-on guidance, he empowers clients to secure meaningful media exposure, build lasting credibility, and stand out in their industries—all using systems and approaches he’s refined over decades.</p><p><strong>Chapters:</strong></p><p>00:00 "Media as a Business Tool"</p><p>03:40 Last-Minute Celebrity for Kmart Event</p><p>08:00 Expanding Media Landscape</p><p>10:36 Press Release Screening Process</p><p>13:35 "Crafting Messages for Media Success"</p><p>17:09 The Power of Media Presence</p><p>21:11 Media Accessibility for Entrepreneurs</p><p>25:07 "Free Press Media Marketing Guide"</p><p>27:06 "Long-Form Media Evolution"</p><p>30:11 "Embrace Change: Stay Curious"</p><p><br></p><p><strong>Quote from the Guest:</strong></p><p>“Press and media is something that's available to all businesses. It doesn't matter what you do. I have yet in almost 39 years found a business that we haven't been able to help or hasn't been able to utilize this… once you learn how to do it, it's a forever skill that you can do over and over as often as you want.”</p><p><br></p><p><strong>Link:</strong></p><p>To claim your gift of The Expert’s Guide To Press &amp; Media Marketing &amp; Promotion visit <a href="https://pages.theexpertexpert.com/specialreport?sa=sa00380038654eb1dee30aa2e1f716418c5d8831d7" rel="noopener noreferrer" target="_blank">https://pages.theexpertexpert.com/specialreport?sa=sa00380038654eb1dee30aa2e1f716418c5d8831d7</a></p>]]></content:encoded><link><![CDATA[https://www.yvonnemccoy.com/podcast/066]]></link><guid isPermaLink="false">a7f22f12-7895-4a12-8cf7-3639282b3f78</guid><itunes:image href="https://artwork.captivate.fm/a3d2fbb7-e9c6-48eb-a108-06cb184f53f3/TOSC-066-Rob-Lange.jpg"/><pubDate>Thu, 25 Sep 2025 04:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/a7f22f12-7895-4a12-8cf7-3639282b3f78.mp3" length="59092073" type="audio/mpeg"/><itunes:duration>30:47</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>66</itunes:episode><podcast:episode>66</podcast:episode><podcast:season>1</podcast:season><podcast:transcript url="https://transcripts.captivate.fm/transcript/be34e18b-812e-4842-9a40-929193a21a10/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/be34e18b-812e-4842-9a40-929193a21a10/index.html" type="text/html"/></item><item><title>Reinvention and Standing Out</title><itunes:title>Reinvention and Standing Out</itunes:title><description><![CDATA[<p>In this episode of The One Small Change Podcast, Dr. Richard Kaye shares how transforming his professional life began with a small, intuitive decision that led him down a completely new path. From a thriving chiropractic career to working with entrepreneurs on amplifying their visibility, Dr. Kaye discusses the power of stepping outside comfort zones, listening to inner guidance, and leveraging publicity to accelerate momentum. He dives deep into the mindset shifts and practical strategies behind standing out, embracing discomfort, and building credible influence through association and media presence. Listeners will discover how even the smallest changes can make a remarkable difference in both personal and professional growth.</p><p><strong>Guest Bio</strong></p><p>Dr. Richard Kaye is a celebrated business growth strategist and former chiropractor who built a highly successful practice in San Diego before pivoting to serve entrepreneurs. Renowned for his expertise in publicity and relational marketing, Dr. Kaye empowers clients to elevate their influence and visibility using proven techniques from his own expansive career. Through consulting, speaking, and collaborative events, he continues to guide professionals toward transformational change.</p><p><strong>Chapters:</strong></p><p>00:00 One Small Change Podcast Introduction</p><p>04:55 Trust Your Inner Guidance</p><p>06:30 "Embrace Uncomfortable Growth"</p><p>10:22 "Recognizing True Talent Potential"</p><p>13:15 Leveraging Information for Credibility</p><p>18:53 "Television Foray and Top Talent"</p><p>21:28 "Legacy of Launching Success"</p><p>23:45 "Engage and Transform Your World"</p><p><strong>Quote from the Guest:</strong></p><p>"When you step into uncertainty... that's where life changes. That's transformation. None of us are built to play small. We're all on this planet to give our gifts."</p><p><br></p><p><strong>Links:</strong></p><p>How to leverage any publicity you have, or will have.</p><p><a href="http://richardkaye.com/leverage" rel="noopener noreferrer" target="_blank">http://richardkaye.com/leverage</a></p>]]></description><content:encoded><![CDATA[<p>In this episode of The One Small Change Podcast, Dr. Richard Kaye shares how transforming his professional life began with a small, intuitive decision that led him down a completely new path. From a thriving chiropractic career to working with entrepreneurs on amplifying their visibility, Dr. Kaye discusses the power of stepping outside comfort zones, listening to inner guidance, and leveraging publicity to accelerate momentum. He dives deep into the mindset shifts and practical strategies behind standing out, embracing discomfort, and building credible influence through association and media presence. Listeners will discover how even the smallest changes can make a remarkable difference in both personal and professional growth.</p><p><strong>Guest Bio</strong></p><p>Dr. Richard Kaye is a celebrated business growth strategist and former chiropractor who built a highly successful practice in San Diego before pivoting to serve entrepreneurs. Renowned for his expertise in publicity and relational marketing, Dr. Kaye empowers clients to elevate their influence and visibility using proven techniques from his own expansive career. Through consulting, speaking, and collaborative events, he continues to guide professionals toward transformational change.</p><p><strong>Chapters:</strong></p><p>00:00 One Small Change Podcast Introduction</p><p>04:55 Trust Your Inner Guidance</p><p>06:30 "Embrace Uncomfortable Growth"</p><p>10:22 "Recognizing True Talent Potential"</p><p>13:15 Leveraging Information for Credibility</p><p>18:53 "Television Foray and Top Talent"</p><p>21:28 "Legacy of Launching Success"</p><p>23:45 "Engage and Transform Your World"</p><p><strong>Quote from the Guest:</strong></p><p>"When you step into uncertainty... that's where life changes. That's transformation. None of us are built to play small. We're all on this planet to give our gifts."</p><p><br></p><p><strong>Links:</strong></p><p>How to leverage any publicity you have, or will have.</p><p><a href="http://richardkaye.com/leverage" rel="noopener noreferrer" target="_blank">http://richardkaye.com/leverage</a></p>]]></content:encoded><link><![CDATA[https://www.yvonnemccoy.com/podcast/065]]></link><guid isPermaLink="false">ce7d60a0-56d5-41b4-9fc7-1f103c23a598</guid><itunes:image href="https://artwork.captivate.fm/87dd496c-3e8b-4709-a4b6-a349b36b2f75/TOSC-065-Dr-Richard-Kaye.jpg"/><pubDate>Thu, 18 Sep 2025 04:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/ce7d60a0-56d5-41b4-9fc7-1f103c23a598.mp3" length="50225489" type="audio/mpeg"/><itunes:duration>26:10</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>65</itunes:episode><podcast:episode>65</podcast:episode><podcast:season>1</podcast:season><podcast:transcript url="https://transcripts.captivate.fm/transcript/ee6b25cb-6f26-4685-8b64-a5b55006c10f/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/ee6b25cb-6f26-4685-8b64-a5b55006c10f/index.html" type="text/html"/></item><item><title>Selling With Soul Through Consistent Speaking and Authentic Marketing</title><itunes:title>Selling With Soul Through Consistent Speaking and Authentic Marketing</itunes:title><description><![CDATA[<p>In this episode of the One Small Change Podcast, host Yvonne McCoy sits down with event strategist and speaking coach Cari Brunton, who shares her inspiring story of transforming her business during the pandemic. Cari opens up about the rocky transition from live events to virtual webinars, the valuable lessons learned from initial failures, and how embracing authenticity became the cornerstone of her success. Listeners will get actionable insights on connecting with the right audience, leveraging their unique energy, and why focusing on speaking as a marketing strategy can accelerate business growth. This episode is packed with tips on showing up consistently, finding the right communities, and crafting workshops that sell—not just entertain.</p><p><strong>Guest Bio</strong></p><p>Cari Brunton is an event strategist and speaking coach with a deep background in nonprofit fundraising, public speaking, and marketing. After shifting her business from live event planning to virtual webinars during the pandemic, Cari’s passion is helping entrepreneurs find their voice, embrace their authentic selves, and turn speaking opportunities into clients. Her approach blends practical sales psychology with real-world experience, guiding clients to connect, engage, and thrive in today’s dynamic business landscape.</p><p><br></p><p><strong>Chapters:</strong></p><p>00:00 "Exploring Transformation with Yvonne McCoy"</p><p>03:23 Early Public Speaking Journey</p><p>09:46 Mastering Persuasive Sales Speaking</p><p>11:11 Discovering Unique Coaching Strengths</p><p>14:24 "90s Gaming Nostalgia: Cruisin' USA"</p><p>17:31 "Effective Office Hours Strategy"</p><p>21:46 Entrepreneurship: Value of Community</p><p>23:27 Prioritize Tasks by Energy Levels</p><p>29:07 "Podcast Growth and Impact Journey"</p><p>30:28 Embrace Change, Embrace Uncertainty</p><p><br></p><p><strong>Quote from the Guest:</strong></p><p>“If you don’t like your marketing, stop doing it. Find something you do like. There’s so many tactics out there, guys. Find the ones you like. Stick with them. Your business will go further.”</p><p><br></p><p><strong>Links:</strong></p><p>7 Questions to Ask Before Accepting a Speaking Gig</p><p><a href="https://redbucketevents.com/yvonne/" rel="noopener noreferrer" target="_blank">https://redbucketevents.com/yvonne/</a></p>]]></description><content:encoded><![CDATA[<p>In this episode of the One Small Change Podcast, host Yvonne McCoy sits down with event strategist and speaking coach Cari Brunton, who shares her inspiring story of transforming her business during the pandemic. Cari opens up about the rocky transition from live events to virtual webinars, the valuable lessons learned from initial failures, and how embracing authenticity became the cornerstone of her success. Listeners will get actionable insights on connecting with the right audience, leveraging their unique energy, and why focusing on speaking as a marketing strategy can accelerate business growth. This episode is packed with tips on showing up consistently, finding the right communities, and crafting workshops that sell—not just entertain.</p><p><strong>Guest Bio</strong></p><p>Cari Brunton is an event strategist and speaking coach with a deep background in nonprofit fundraising, public speaking, and marketing. After shifting her business from live event planning to virtual webinars during the pandemic, Cari’s passion is helping entrepreneurs find their voice, embrace their authentic selves, and turn speaking opportunities into clients. Her approach blends practical sales psychology with real-world experience, guiding clients to connect, engage, and thrive in today’s dynamic business landscape.</p><p><br></p><p><strong>Chapters:</strong></p><p>00:00 "Exploring Transformation with Yvonne McCoy"</p><p>03:23 Early Public Speaking Journey</p><p>09:46 Mastering Persuasive Sales Speaking</p><p>11:11 Discovering Unique Coaching Strengths</p><p>14:24 "90s Gaming Nostalgia: Cruisin' USA"</p><p>17:31 "Effective Office Hours Strategy"</p><p>21:46 Entrepreneurship: Value of Community</p><p>23:27 Prioritize Tasks by Energy Levels</p><p>29:07 "Podcast Growth and Impact Journey"</p><p>30:28 Embrace Change, Embrace Uncertainty</p><p><br></p><p><strong>Quote from the Guest:</strong></p><p>“If you don’t like your marketing, stop doing it. Find something you do like. There’s so many tactics out there, guys. Find the ones you like. Stick with them. Your business will go further.”</p><p><br></p><p><strong>Links:</strong></p><p>7 Questions to Ask Before Accepting a Speaking Gig</p><p><a href="https://redbucketevents.com/yvonne/" rel="noopener noreferrer" target="_blank">https://redbucketevents.com/yvonne/</a></p>]]></content:encoded><link><![CDATA[https://www.yvonnemccoy.com/podcast/064]]></link><guid isPermaLink="false">ede32c77-7fd1-40f0-8bd5-6f58acc75361</guid><itunes:image href="https://artwork.captivate.fm/34b28d5c-4d11-4010-894d-b2a2c10633ec/TOSC-064-Cari-Brunton.jpg"/><pubDate>Thu, 11 Sep 2025 04:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/ede32c77-7fd1-40f0-8bd5-6f58acc75361.mp3" length="59668857" type="audio/mpeg"/><itunes:duration>31:05</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>64</itunes:episode><podcast:episode>64</podcast:episode><podcast:season>1</podcast:season><podcast:transcript url="https://transcripts.captivate.fm/transcript/1946fb44-3b66-4429-adcd-e7cc012ea71b/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/1946fb44-3b66-4429-adcd-e7cc012ea71b/index.html" type="text/html"/></item><item><title>How Removing a Contact Form Sparked Business Growth</title><itunes:title>How Removing a Contact Form Sparked Business Growth</itunes:title><description><![CDATA[<p>In this episode of One Small Change, Yvonne McCoy welcomes Robbie Samuels, a dynamic entrepreneur who shares how one seemingly insignificant decision—replacing a traditional website contact form with specialized Google Forms—sparked tremendous transformation in both business efficiency and quality of client interactions. This episode dives into the power of small, intentional tweaks to streamline processes, filter for the right clients, and build more meaningful business relationships. Listeners will hear practical strategies about matching with ideal clients, building referral systems, and using technology to support personal strengths, all while staying true to yourself as an entrepreneur.</p><p><strong>Guest Bio:</strong></p><p>Robbie Samuels is a multi-passionate entrepreneur with experience as a book launch strategist, professional speaker, business coach, podcast host, virtual event designer, and executive Zoom producer. Known for designing impactful systems and sharing actionable insights, our guest helps authors and entrepreneurs launch successful offers, connect with the right clients, and leverage their unique networks for growth.</p><p><strong>Chapters:</strong></p><p>00:00 One Small Change: Transformation Insights</p><p>05:29 Prospect Organization System Setup</p><p>08:41 Open Coaching for Aspiring Authors</p><p>09:33 Niche Strategy: Value vs. Volume</p><p>13:23 "Embrace Three Words"</p><p>17:08 "Specializing in Women's Business Strategies"</p><p>20:44 "Redefining 'Ideal Client'"</p><p>23:56 Effective Book Launch Strategies</p><p>28:49 AI Automates Google Form Creation</p><p>30:38 "Supercharge Business Through Connection"</p><p><strong>Quote from the Guest:</strong></p><p>“Show up and offer value. That was all I was trying to do, and that's all I'm still trying to do.”</p><p><br></p><p><strong>Links:</strong></p><p>Grab your free resources from Robbie Samuels:</p><ol><li><a href="http://smalllistbigresults.com" rel="noopener noreferrer" target="_blank">smalllistbigresults.com</a></li><li><a href="http://booklaunchbrainstorm.com" rel="noopener noreferrer" target="_blank">booklaunchbrainstorm.com</a></li></ol><br/>]]></description><content:encoded><![CDATA[<p>In this episode of One Small Change, Yvonne McCoy welcomes Robbie Samuels, a dynamic entrepreneur who shares how one seemingly insignificant decision—replacing a traditional website contact form with specialized Google Forms—sparked tremendous transformation in both business efficiency and quality of client interactions. This episode dives into the power of small, intentional tweaks to streamline processes, filter for the right clients, and build more meaningful business relationships. Listeners will hear practical strategies about matching with ideal clients, building referral systems, and using technology to support personal strengths, all while staying true to yourself as an entrepreneur.</p><p><strong>Guest Bio:</strong></p><p>Robbie Samuels is a multi-passionate entrepreneur with experience as a book launch strategist, professional speaker, business coach, podcast host, virtual event designer, and executive Zoom producer. Known for designing impactful systems and sharing actionable insights, our guest helps authors and entrepreneurs launch successful offers, connect with the right clients, and leverage their unique networks for growth.</p><p><strong>Chapters:</strong></p><p>00:00 One Small Change: Transformation Insights</p><p>05:29 Prospect Organization System Setup</p><p>08:41 Open Coaching for Aspiring Authors</p><p>09:33 Niche Strategy: Value vs. Volume</p><p>13:23 "Embrace Three Words"</p><p>17:08 "Specializing in Women's Business Strategies"</p><p>20:44 "Redefining 'Ideal Client'"</p><p>23:56 Effective Book Launch Strategies</p><p>28:49 AI Automates Google Form Creation</p><p>30:38 "Supercharge Business Through Connection"</p><p><strong>Quote from the Guest:</strong></p><p>“Show up and offer value. That was all I was trying to do, and that's all I'm still trying to do.”</p><p><br></p><p><strong>Links:</strong></p><p>Grab your free resources from Robbie Samuels:</p><ol><li><a href="http://smalllistbigresults.com" rel="noopener noreferrer" target="_blank">smalllistbigresults.com</a></li><li><a href="http://booklaunchbrainstorm.com" rel="noopener noreferrer" target="_blank">booklaunchbrainstorm.com</a></li></ol><br/>]]></content:encoded><link><![CDATA[https://www.yvonnemccoy.com/podcast/063]]></link><guid isPermaLink="false">e0b29895-c06c-44c1-b3c7-d75461d40dc4</guid><itunes:image href="https://artwork.captivate.fm/b262a697-4a7f-4684-9b78-9d5873977c4d/TOSC-063-Robbie-Samuels.jpg"/><pubDate>Thu, 04 Sep 2025 04:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/e0b29895-c06c-44c1-b3c7-d75461d40dc4.mp3" length="61644132" type="audio/mpeg"/><itunes:duration>32:06</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>63</itunes:episode><podcast:episode>63</podcast:episode><podcast:season>1</podcast:season><podcast:transcript url="https://transcripts.captivate.fm/transcript/0ae77dd2-7efd-4b9d-9a7d-166463679226/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/0ae77dd2-7efd-4b9d-9a7d-166463679226/index.html" type="text/html"/></item><item><title>From Musician to Million-Dollar Entrepreneur</title><itunes:title>From Musician to Million-Dollar Entrepreneur</itunes:title><description><![CDATA[<p>In this episode of The One Small Change Podcast, host Yvonne McCoy explores how small setbacks can be the catalyst for transformative change, as illustrated by guest Wendy Vaughan’s unique journey from aspiring symphony trumpeter to thriving business coach. Wendy shares how a personal career disappointment led her to entrepreneurship, the importance of crafting your business around your authentic strengths, and actionable advice for building a values-driven and profitable venture. Listen in for insights on messaging, pricing with confidence, honoring your superpowers, and the mindset shifts needed to build a business you love—your way.</p><p><strong>Guest Bio:</strong></p><p>Wendy Vaughan is a heart-centered business success coach, known as the “Chief Paradigm Shifter,” who empowers specialists in coaching, consulting, and healing to build thriving six-figure businesses. Drawing on her early career in music and a powerful transition into entrepreneurship, Wendy has helped countless entrepreneurs break free from self-doubt, own their value, and develop signature offers that attract ideal clients. Her practical strategies and resonant storytelling make her a sought-after mentor for those looking to make both an impact and a sustainable income.</p><p><strong>Chapters:</strong></p><p>00:00 "From Musician to Music Business"</p><p>05:11 Embracing Failure for Problem Solving</p><p>07:36 "You Don't Need Fixing"</p><p>11:12 Entrepreneurial Clarity and Value Pricing</p><p>14:43 Effective Self-Introduction Strategies</p><p>18:57 "Reevaluating Income Aspirations"</p><p>23:01 "Effective Value Positioning Strategy"</p><p>26:50 Believe in Your Unique Solution</p><p>31:23 "Supercharge Your Business Connections"</p><p>32:22 Passion as a Purposeful Business Path</p><p><br></p><p><strong>Quote from Guest:</strong></p><p>“If you felt that sense of, I can make a difference…then hang on to that passion, because that is a purpose and that's a gift that you've been given. And with the right strategy and the right support, there is no reason that you cannot have a thriving business.”</p><p><br></p><p><strong>Link:</strong></p><p>Free Guide: How to Confidently Raise Your Rates&nbsp;</p><p><br></p>]]></description><content:encoded><![CDATA[<p>In this episode of The One Small Change Podcast, host Yvonne McCoy explores how small setbacks can be the catalyst for transformative change, as illustrated by guest Wendy Vaughan’s unique journey from aspiring symphony trumpeter to thriving business coach. Wendy shares how a personal career disappointment led her to entrepreneurship, the importance of crafting your business around your authentic strengths, and actionable advice for building a values-driven and profitable venture. Listen in for insights on messaging, pricing with confidence, honoring your superpowers, and the mindset shifts needed to build a business you love—your way.</p><p><strong>Guest Bio:</strong></p><p>Wendy Vaughan is a heart-centered business success coach, known as the “Chief Paradigm Shifter,” who empowers specialists in coaching, consulting, and healing to build thriving six-figure businesses. Drawing on her early career in music and a powerful transition into entrepreneurship, Wendy has helped countless entrepreneurs break free from self-doubt, own their value, and develop signature offers that attract ideal clients. Her practical strategies and resonant storytelling make her a sought-after mentor for those looking to make both an impact and a sustainable income.</p><p><strong>Chapters:</strong></p><p>00:00 "From Musician to Music Business"</p><p>05:11 Embracing Failure for Problem Solving</p><p>07:36 "You Don't Need Fixing"</p><p>11:12 Entrepreneurial Clarity and Value Pricing</p><p>14:43 Effective Self-Introduction Strategies</p><p>18:57 "Reevaluating Income Aspirations"</p><p>23:01 "Effective Value Positioning Strategy"</p><p>26:50 Believe in Your Unique Solution</p><p>31:23 "Supercharge Your Business Connections"</p><p>32:22 Passion as a Purposeful Business Path</p><p><br></p><p><strong>Quote from Guest:</strong></p><p>“If you felt that sense of, I can make a difference…then hang on to that passion, because that is a purpose and that's a gift that you've been given. And with the right strategy and the right support, there is no reason that you cannot have a thriving business.”</p><p><br></p><p><strong>Link:</strong></p><p>Free Guide: How to Confidently Raise Your Rates&nbsp;</p><p><br></p>]]></content:encoded><link><![CDATA[https://www.yvonnemccoy.com/podcast/062]]></link><guid isPermaLink="false">0a4f35fc-a061-415d-90db-481e9862a31e</guid><itunes:image href="https://artwork.captivate.fm/680a3748-0d8f-4dc2-bed9-9a0a8c05a7fd/TOSC-062-Wendy-Vaughan.jpg"/><pubDate>Thu, 21 Aug 2025 04:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/0a4f35fc-a061-415d-90db-481e9862a31e.mp3" length="66525055" type="audio/mpeg"/><itunes:duration>34:39</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>62</itunes:episode><podcast:episode>62</podcast:episode><podcast:season>1</podcast:season></item><item><title>Lean In, Let Go, Leap Forward</title><itunes:title>Lean In, Let Go, Leap Forward</itunes:title><description><![CDATA[<p>In this episode of One Small Change, Dr. Heather Tucker joins Yvonne McCoy for an inspiring conversation about finding true harmony between life and business. Dr. Tucker shares her journey from a successful career in information technology to becoming a business and life harmony coach. She highlights the importance of emotional intelligence, breaking free from patterns of chaos, and aligning with one’s soul purpose. Dr. Tucker also discusses simple yet powerful strategies for recognizing inner resistance, embracing change, and using calm to propel forward—offering tangible steps for entrepreneurs to create more time, freedom, and fulfillment in their lives.</p><p><strong>Guest Bio:</strong></p><p>Dr. Heather Tucker is a business and life harmony coach and trainer who specializes in helping entrepreneurs increase their calm, confidence, and cash flow. With a background in information technology and years of experience as a government researcher, Dr. Tucker pivoted her career to empower others to achieve emotional freedom, authentic success, and a more balanced life. Her coaching work emphasizes the integration of emotional intelligence, mindset shifts, and actionable strategies for long-lasting transformation.</p><p><strong>Chapters:</strong></p><p>00:00 Entrepreneurial Peace and Fulfillment</p><p>05:50 "Finding Joy in Authentic Paths"</p><p>07:24 Balancing Logic and Emotion</p><p>12:54 "Maximize Energy, Minimize Effort"</p><p>16:52 "Resilience and Positive Thinking Choices"</p><p>19:50 Breaking Patterns for Growth</p><p>22:46 Embracing Calm Amidst Chaos</p><p>27:03 "Embracing Daily Change"</p><p>29:06 "Lean In to Leap Forward"</p><p><strong>Quote from Guest:</strong></p><p>“When we actually acknowledge our feelings and are in that emotional intelligence, emotional wisdom, mental and emotional wellness and harmony, it actually allows us to even attract more of what we want because we know who we are.”</p><p><br></p><p><strong>Links:</strong></p><p>7 Secrets to More Biz/Life Harmony</p><p><a href="https://anotherlevelliving.com/harmony/" rel="noopener noreferrer" target="_blank">https://anotherlevelliving.com/harmony/</a></p>]]></description><content:encoded><![CDATA[<p>In this episode of One Small Change, Dr. Heather Tucker joins Yvonne McCoy for an inspiring conversation about finding true harmony between life and business. Dr. Tucker shares her journey from a successful career in information technology to becoming a business and life harmony coach. She highlights the importance of emotional intelligence, breaking free from patterns of chaos, and aligning with one’s soul purpose. Dr. Tucker also discusses simple yet powerful strategies for recognizing inner resistance, embracing change, and using calm to propel forward—offering tangible steps for entrepreneurs to create more time, freedom, and fulfillment in their lives.</p><p><strong>Guest Bio:</strong></p><p>Dr. Heather Tucker is a business and life harmony coach and trainer who specializes in helping entrepreneurs increase their calm, confidence, and cash flow. With a background in information technology and years of experience as a government researcher, Dr. Tucker pivoted her career to empower others to achieve emotional freedom, authentic success, and a more balanced life. Her coaching work emphasizes the integration of emotional intelligence, mindset shifts, and actionable strategies for long-lasting transformation.</p><p><strong>Chapters:</strong></p><p>00:00 Entrepreneurial Peace and Fulfillment</p><p>05:50 "Finding Joy in Authentic Paths"</p><p>07:24 Balancing Logic and Emotion</p><p>12:54 "Maximize Energy, Minimize Effort"</p><p>16:52 "Resilience and Positive Thinking Choices"</p><p>19:50 Breaking Patterns for Growth</p><p>22:46 Embracing Calm Amidst Chaos</p><p>27:03 "Embracing Daily Change"</p><p>29:06 "Lean In to Leap Forward"</p><p><strong>Quote from Guest:</strong></p><p>“When we actually acknowledge our feelings and are in that emotional intelligence, emotional wisdom, mental and emotional wellness and harmony, it actually allows us to even attract more of what we want because we know who we are.”</p><p><br></p><p><strong>Links:</strong></p><p>7 Secrets to More Biz/Life Harmony</p><p><a href="https://anotherlevelliving.com/harmony/" rel="noopener noreferrer" target="_blank">https://anotherlevelliving.com/harmony/</a></p>]]></content:encoded><link><![CDATA[https://www.yvonnemccoy.com/podcast/061]]></link><guid isPermaLink="false">21f0c589-dd38-42ef-a00d-f218b965eb23</guid><itunes:image href="https://artwork.captivate.fm/5f4a3417-70c9-4663-83a2-8972cbf78c10/O_0VqaNl1J7bB9kb7LIHImf8.jpg"/><pubDate>Thu, 14 Aug 2025 04:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/21f0c589-dd38-42ef-a00d-f218b965eb23.mp3" length="58012904" type="audio/mpeg"/><itunes:duration>30:13</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>61</itunes:episode><podcast:episode>61</podcast:episode><podcast:season>1</podcast:season><podcast:transcript url="https://transcripts.captivate.fm/transcript/80c1c891-cd8d-4cc0-a6d4-4a5ebdb37f0b/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/80c1c891-cd8d-4cc0-a6d4-4a5ebdb37f0b/index.html" type="text/html"/></item><item><title>Building Stronger Connections by Embracing Change and Curiosity</title><itunes:title>Building Stronger Connections by Embracing Change and Curiosity</itunes:title><description><![CDATA[<p>In this inspiring episode of One Small Change, host Yvonne McCoy welcomes a special guest, Mark Entrekin, to explore how unexpected moments and seemingly small decisions can spark profound personal and professional transformation. The conversation dives into overcoming adversity, breaking down prejudice and anger, the importance of focusing on long-term improvement, and how unity and curiosity lead to stronger relationships and meaningful change. Listeners will come away with practical tools for fostering growth—individually and within organizations—by shifting mindsets, asking better questions, and embracing the power of small, intentional changes.</p><p><strong>Guest Bio:</strong></p><p>Mark Entrekin is a dynamic speaker, coach, and founder of Reality Focused Dynamics, dedicated to helping individuals, couples, and organizations achieve unity and lasting success. Drawing on a remarkable personal journey that began with a life-changing accident and led him from a technical IT background into transformational coaching, Mark specializes in dismantling division, managing anger, and building stronger connections. Known for his creative use of memorable acronyms and practical strategies, Mark empowers others to move from frustration and stagnation to clarity and positive action.</p><p><strong>Chapters:</strong></p><p>00:00 "Exploring Transformative Small Changes"</p><p>05:51 Blood Transfusion Experience</p><p>07:10 "Unity and Equal Parenting"</p><p>09:51 Generational Trauma and Wartime Memories</p><p>14:55 Managing Anger for Entrepreneurial Success</p><p>17:51 "Research, Connect, Engage Positively"</p><p>21:58 Deepening Understanding Through Repetition</p><p>23:35 "Change vs. Long-Term Improvement"</p><p>28:32 "Achieving Unity Guide"</p><p>29:37 "Make Learning Last"</p><p>32:54 Embrace Change and Curiosity</p><p><strong>Quote from the Guest:</strong></p><p>“We are or at least can be as awesome as we choose to be. But we first have to make that choice.”</p><p><strong>Links:</strong></p><p>Get your copy of Mark’s&nbsp; “Achieving Unity Guide to Help End Frustration, Disconnection and Prejudice”</p><p><a href="https://www.markentrekin.com/achieving-unity-guide" rel="noopener noreferrer" target="_blank">https://www.MarkEntrekin.com/achieving-unity-guide</a></p>]]></description><content:encoded><![CDATA[<p>In this inspiring episode of One Small Change, host Yvonne McCoy welcomes a special guest, Mark Entrekin, to explore how unexpected moments and seemingly small decisions can spark profound personal and professional transformation. The conversation dives into overcoming adversity, breaking down prejudice and anger, the importance of focusing on long-term improvement, and how unity and curiosity lead to stronger relationships and meaningful change. Listeners will come away with practical tools for fostering growth—individually and within organizations—by shifting mindsets, asking better questions, and embracing the power of small, intentional changes.</p><p><strong>Guest Bio:</strong></p><p>Mark Entrekin is a dynamic speaker, coach, and founder of Reality Focused Dynamics, dedicated to helping individuals, couples, and organizations achieve unity and lasting success. Drawing on a remarkable personal journey that began with a life-changing accident and led him from a technical IT background into transformational coaching, Mark specializes in dismantling division, managing anger, and building stronger connections. Known for his creative use of memorable acronyms and practical strategies, Mark empowers others to move from frustration and stagnation to clarity and positive action.</p><p><strong>Chapters:</strong></p><p>00:00 "Exploring Transformative Small Changes"</p><p>05:51 Blood Transfusion Experience</p><p>07:10 "Unity and Equal Parenting"</p><p>09:51 Generational Trauma and Wartime Memories</p><p>14:55 Managing Anger for Entrepreneurial Success</p><p>17:51 "Research, Connect, Engage Positively"</p><p>21:58 Deepening Understanding Through Repetition</p><p>23:35 "Change vs. Long-Term Improvement"</p><p>28:32 "Achieving Unity Guide"</p><p>29:37 "Make Learning Last"</p><p>32:54 Embrace Change and Curiosity</p><p><strong>Quote from the Guest:</strong></p><p>“We are or at least can be as awesome as we choose to be. But we first have to make that choice.”</p><p><strong>Links:</strong></p><p>Get your copy of Mark’s&nbsp; “Achieving Unity Guide to Help End Frustration, Disconnection and Prejudice”</p><p><a href="https://www.markentrekin.com/achieving-unity-guide" rel="noopener noreferrer" target="_blank">https://www.MarkEntrekin.com/achieving-unity-guide</a></p>]]></content:encoded><link><![CDATA[https://www.yvonnemccoy.com/podcast/060]]></link><guid isPermaLink="false">16f00792-98de-4aee-91d8-ca4c9970c990</guid><itunes:image href="https://artwork.captivate.fm/3bbbb350-fccd-484f-9b70-55de6b18ee77/kJ-Anao6UN4SZeStvItjacJa.jpg"/><pubDate>Thu, 07 Aug 2025 04:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/16f00792-98de-4aee-91d8-ca4c9970c990.mp3" length="64077494" type="audio/mpeg"/><itunes:duration>33:22</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>60</itunes:episode><podcast:episode>60</podcast:episode><podcast:season>1</podcast:season><podcast:transcript url="https://transcripts.captivate.fm/transcript/fb29d467-585c-4578-b42c-c37389783f18/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/fb29d467-585c-4578-b42c-c37389783f18/index.html" type="text/html"/></item><item><title>Meaningful Podcast Conversations Are The Bridge to Profits</title><itunes:title>Meaningful Podcast Conversations Are The Bridge to Profits</itunes:title><description><![CDATA[<p>In this episode of The One Small Change Podcast, host Yvonne McCoy sits down with podcasting expert Lyndsay Phillips to dive into how entrepreneurs and thought leaders can leverage podcast guesting more strategically than ever before. Lyndsay shares practical insights on moving beyond passive guest appearances to crafting intentional, results-driven conversations that actually convert listeners into leads and clients. From clarifying your objectives and weaving your offer naturally into interviews, to selecting the right shows and guiding the host with smart prep work, this conversation is packed with actionable advice. Tune in to learn the essential mindset shifts and tactical steps that will transform the way you approach podcast guesting—and help you maximize every single opportunity.</p><p><strong>Guest Bio:</strong></p><p>Lyndsay Phillips is a seasoned podcasting strategist with nearly a decade of experience in the industry. She specializes in helping entrepreneurs become high-converting podcast guests by crafting conversations that seamlessly bridge audience needs to expert offers. Lyndsay’s approach focuses on putting control back in the hands of guests, teaching them how to position their authority, repurpose content, and generate tangible results from every interview. As the founder of Smooth Business Podcasting, she’s helped countless clients turn podcast appearances into profitable opportunities.</p><p><strong>Chapters:</strong></p><p>00:00 Regaining Control in Podcast Guesting</p><p>05:21 Podcast Guesting Strategy for Profit</p><p>07:46 Why Have a Podcast Guest?</p><p>12:41 Reversing Engineering Your Offer</p><p>16:52 "Efficient Podcast Guest Booking Options"</p><p>20:32 Interview Question Prep for Hosts</p><p>21:51 Transformative Interview Strategy Shift</p><p>28:19 Non-Techie's Love for AI</p><p>30:24 Overcoming Imposter Syndrome in Podcasting</p><p><strong>Quote from the Guest:</strong></p><p>“It’s not just enough to post about the episode, it’s gone live…and as a guest, rely on the host to do all the heavy lifting and the promotion…Repurpose, create a blog post, get the raw video, put it in YouTube, pull out little tips, email your list…re-use that content. Don’t be afraid to use it for your own gain.”</p><p><br></p><p><strong>Links</strong></p><p>Grab Lyndsay’s guide “Crickets to Clients: 5 Shifts to Turn Podcast Interviews into Real Results”</p><p>https://www.leverageyourpodcast.com/clients</p>]]></description><content:encoded><![CDATA[<p>In this episode of The One Small Change Podcast, host Yvonne McCoy sits down with podcasting expert Lyndsay Phillips to dive into how entrepreneurs and thought leaders can leverage podcast guesting more strategically than ever before. Lyndsay shares practical insights on moving beyond passive guest appearances to crafting intentional, results-driven conversations that actually convert listeners into leads and clients. From clarifying your objectives and weaving your offer naturally into interviews, to selecting the right shows and guiding the host with smart prep work, this conversation is packed with actionable advice. Tune in to learn the essential mindset shifts and tactical steps that will transform the way you approach podcast guesting—and help you maximize every single opportunity.</p><p><strong>Guest Bio:</strong></p><p>Lyndsay Phillips is a seasoned podcasting strategist with nearly a decade of experience in the industry. She specializes in helping entrepreneurs become high-converting podcast guests by crafting conversations that seamlessly bridge audience needs to expert offers. Lyndsay’s approach focuses on putting control back in the hands of guests, teaching them how to position their authority, repurpose content, and generate tangible results from every interview. As the founder of Smooth Business Podcasting, she’s helped countless clients turn podcast appearances into profitable opportunities.</p><p><strong>Chapters:</strong></p><p>00:00 Regaining Control in Podcast Guesting</p><p>05:21 Podcast Guesting Strategy for Profit</p><p>07:46 Why Have a Podcast Guest?</p><p>12:41 Reversing Engineering Your Offer</p><p>16:52 "Efficient Podcast Guest Booking Options"</p><p>20:32 Interview Question Prep for Hosts</p><p>21:51 Transformative Interview Strategy Shift</p><p>28:19 Non-Techie's Love for AI</p><p>30:24 Overcoming Imposter Syndrome in Podcasting</p><p><strong>Quote from the Guest:</strong></p><p>“It’s not just enough to post about the episode, it’s gone live…and as a guest, rely on the host to do all the heavy lifting and the promotion…Repurpose, create a blog post, get the raw video, put it in YouTube, pull out little tips, email your list…re-use that content. Don’t be afraid to use it for your own gain.”</p><p><br></p><p><strong>Links</strong></p><p>Grab Lyndsay’s guide “Crickets to Clients: 5 Shifts to Turn Podcast Interviews into Real Results”</p><p>https://www.leverageyourpodcast.com/clients</p>]]></content:encoded><link><![CDATA[https://www.yvonnemccoy.com/podcast/059]]></link><guid isPermaLink="false">380157a8-9463-41a3-ada1-4429f406b636</guid><itunes:image href="https://artwork.captivate.fm/11481c6b-9f16-4f1d-91d5-e70b8bf19527/QRUN3GjE7tfhgkFNDCpJJOiW.jpg"/><pubDate>Thu, 31 Jul 2025 04:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/380157a8-9463-41a3-ada1-4429f406b636.mp3" length="30140500" type="audio/mpeg"/><itunes:duration>31:24</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>59</itunes:episode><podcast:episode>59</podcast:episode><podcast:season>1</podcast:season><podcast:transcript url="https://transcripts.captivate.fm/transcript/1dc7e93b-2073-4ca5-880e-0362129e12d7/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/1dc7e93b-2073-4ca5-880e-0362129e12d7/index.html" type="text/html"/></item><item><title>Escaping the Corporate Lie and Mastering Authentic Speaking</title><itunes:title>Escaping the Corporate Lie and Mastering Authentic Speaking</itunes:title><description><![CDATA[<p>In this episode of the One Small Change Podcast, host Yvonne McCoy is joined by Sylvain “Sly” Haché, who shares his extraordinary journey from corporate burnout and self-destructive habits to a life of purpose, clarity, and entrepreneurial success. Sly discusses the transformative power of asking the right questions, the lies we’re told about happiness and work, and the pivotal role of authentic public speaking in personal and business growth. Listeners will hear practical tips for overcoming fear of public speaking, breaking free from limiting narratives, and embracing curiosity and resilience on the path to creating impact.</p><p><strong>Guest Bio:</strong></p><p>Sylvain Haché, known to friends as Sly, is a public speaking expert and former chronic stutterer turned international speaker. After a life-altering moment, he left behind self-destructive habits and a corporate lifestyle to create a business helping others communicate with confidence and authenticity. Sly has developed systems and algorithms that have supported entrepreneurs and thought leaders in crafting compelling messages, overcoming stage fright, and achieving financial freedom through public speaking.</p><p><strong>Chapters:</strong></p><p>00:00 "Exploring Change with Sly"</p><p>05:05 Life Transformation Through Marketing</p><p>08:39 Crisis of Career Expectations</p><p>12:10 Curiosity Over Judgment Transforms Outcomes</p><p>16:14 Overcoming Stuttering with Confidence</p><p>18:31 "Humble Lessons in Training"</p><p>20:22 Tailored Confidence-Building Strategies</p><p>26:23 "Encouraging Curiosity and Engagement"</p><p>27:50 Embrace Change; Stay Curious</p><p><strong>Quote from the Guest:</strong></p><p>“The only way to escape the cycle of suffering we all seem to be stuck in is for each and every one of us to learn to deal with our emotions and our states of mind without hurting any sentient beings, including ourselves.”</p><p><strong>Links</strong></p><p>Go to https://www.nextlevelpublicspeaking.com/newsletter and subscribe to the newsletter to receive bonuses.</p>]]></description><content:encoded><![CDATA[<p>In this episode of the One Small Change Podcast, host Yvonne McCoy is joined by Sylvain “Sly” Haché, who shares his extraordinary journey from corporate burnout and self-destructive habits to a life of purpose, clarity, and entrepreneurial success. Sly discusses the transformative power of asking the right questions, the lies we’re told about happiness and work, and the pivotal role of authentic public speaking in personal and business growth. Listeners will hear practical tips for overcoming fear of public speaking, breaking free from limiting narratives, and embracing curiosity and resilience on the path to creating impact.</p><p><strong>Guest Bio:</strong></p><p>Sylvain Haché, known to friends as Sly, is a public speaking expert and former chronic stutterer turned international speaker. After a life-altering moment, he left behind self-destructive habits and a corporate lifestyle to create a business helping others communicate with confidence and authenticity. Sly has developed systems and algorithms that have supported entrepreneurs and thought leaders in crafting compelling messages, overcoming stage fright, and achieving financial freedom through public speaking.</p><p><strong>Chapters:</strong></p><p>00:00 "Exploring Change with Sly"</p><p>05:05 Life Transformation Through Marketing</p><p>08:39 Crisis of Career Expectations</p><p>12:10 Curiosity Over Judgment Transforms Outcomes</p><p>16:14 Overcoming Stuttering with Confidence</p><p>18:31 "Humble Lessons in Training"</p><p>20:22 Tailored Confidence-Building Strategies</p><p>26:23 "Encouraging Curiosity and Engagement"</p><p>27:50 Embrace Change; Stay Curious</p><p><strong>Quote from the Guest:</strong></p><p>“The only way to escape the cycle of suffering we all seem to be stuck in is for each and every one of us to learn to deal with our emotions and our states of mind without hurting any sentient beings, including ourselves.”</p><p><strong>Links</strong></p><p>Go to https://www.nextlevelpublicspeaking.com/newsletter and subscribe to the newsletter to receive bonuses.</p>]]></content:encoded><link><![CDATA[https://www.yvonnemccoy.com/podcast/058]]></link><guid isPermaLink="false">6034033b-a918-4a5a-bc3a-41201bfa4241</guid><itunes:image href="https://artwork.captivate.fm/a58fe2fb-37f4-4fd7-9e58-a5753d35bcc1/bHuiD7n6b3f7PgwMOGuZkOAW.jpg"/><pubDate>Thu, 24 Jul 2025 04:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/6034033b-a918-4a5a-bc3a-41201bfa4241.mp3" length="20516116" type="audio/mpeg"/><itunes:duration>28:30</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>58</itunes:episode><podcast:episode>58</podcast:episode><podcast:season>1</podcast:season><podcast:transcript url="https://transcripts.captivate.fm/transcript/3515b903-a7fa-4577-8585-2bee25e50efd/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/3515b903-a7fa-4577-8585-2bee25e50efd/index.html" type="text/html"/></item><item><title>The Art of Clear Messaging and Building Authority</title><itunes:title>The Art of Clear Messaging and Building Authority</itunes:title><description><![CDATA[<p>In this episode of the One Small Change podcast, host Yvonne McCoy welcomes instructional design expert Andrew Chesnutt, who unpacks the pivotal moments that shaped his entrepreneurial journey and commitment to effective communication. Together, they explore the profound impact of translating complex ideas into accessible, engaging formats—whether in corporate training, keynote speaking, or podcasts. Andrew shares real-world stories spotlighting how clarity and authority are essential for genuine connection and business growth. The conversation is rich with actionable advice about identifying client needs, structuring compelling presentations, leveraging podcasts for relationship-building, and harnessing the power of clear messaging. Listeners will be inspired to rethink how they communicate, make small but transformative tweaks to their strategies.</p><p><strong>Guest Bio:</strong></p><p>Andrew Chesnutt is an accomplished learning industry veteran and entrepreneurial strategist, dedicated to transforming complex ideas into engaging, actionable strategies that drive business growth. With over 20 years of experience spanning pharmaceutical devices, real estate, and financial education, Andrew specializes in building authority through clear communication—whether on stage as a keynote speaker or behind the mic on podcasts. Renowned for his ability to break down intricate concepts and create lasting impact, Andrew empowers professionals and entrepreneurs to find clarity, unlock their unique value, and foster meaningful connections that fuel personal and professional transformation.</p><p><strong>Chapters:</strong></p><p>00:00 Cumbersome Compliance Document Task</p><p>03:47 "Engaging Over Punishment in Presentations"</p><p>08:51 Assumptions in Communication Contexts</p><p>11:54 Improving Communication Through Understanding</p><p>14:59 "Cut Through the Noise"</p><p>18:24 Podcasting's Conversational Power &amp; Impact</p><p>23:13 "Streamlining Thought Structure for Entrepreneurs"</p><p>26:03 "Podcast Engagement and Growth Appeal"</p><p>27:41 "Clarity Over Data Overload"</p><p><strong>Quote from the Guest:</strong></p><p>"A confused buyer won't buy."</p><p><strong>Links:</strong></p><p>Interested in working with Andrew? </p><p>Check out The Authority Forge: <a href="http://theauthorityforge.com" rel="noopener noreferrer" target="_blank">http://Theauthorityforge.com</a></p><p>Email Andrew directly: <a href="mailto:andrew@theauthorityforge.com" rel="noopener noreferrer" target="_blank">andrew@theauthorityforge.com</a></p><p>Follow Andrew on LinkedIn: / andrewchesnutt</p><p>Follow Andrew on Instagram:<a href="https://www.instagram.com/andrewchesn..." rel="noopener noreferrer" target="_blank"> </a><a href="https://www.instagram.com/andrewchesn%E2%80%A6" rel="noopener noreferrer" target="_blank">https://www.instagram.com/andrewchesn…</a></p>]]></description><content:encoded><![CDATA[<p>In this episode of the One Small Change podcast, host Yvonne McCoy welcomes instructional design expert Andrew Chesnutt, who unpacks the pivotal moments that shaped his entrepreneurial journey and commitment to effective communication. Together, they explore the profound impact of translating complex ideas into accessible, engaging formats—whether in corporate training, keynote speaking, or podcasts. Andrew shares real-world stories spotlighting how clarity and authority are essential for genuine connection and business growth. The conversation is rich with actionable advice about identifying client needs, structuring compelling presentations, leveraging podcasts for relationship-building, and harnessing the power of clear messaging. Listeners will be inspired to rethink how they communicate, make small but transformative tweaks to their strategies.</p><p><strong>Guest Bio:</strong></p><p>Andrew Chesnutt is an accomplished learning industry veteran and entrepreneurial strategist, dedicated to transforming complex ideas into engaging, actionable strategies that drive business growth. With over 20 years of experience spanning pharmaceutical devices, real estate, and financial education, Andrew specializes in building authority through clear communication—whether on stage as a keynote speaker or behind the mic on podcasts. Renowned for his ability to break down intricate concepts and create lasting impact, Andrew empowers professionals and entrepreneurs to find clarity, unlock their unique value, and foster meaningful connections that fuel personal and professional transformation.</p><p><strong>Chapters:</strong></p><p>00:00 Cumbersome Compliance Document Task</p><p>03:47 "Engaging Over Punishment in Presentations"</p><p>08:51 Assumptions in Communication Contexts</p><p>11:54 Improving Communication Through Understanding</p><p>14:59 "Cut Through the Noise"</p><p>18:24 Podcasting's Conversational Power &amp; Impact</p><p>23:13 "Streamlining Thought Structure for Entrepreneurs"</p><p>26:03 "Podcast Engagement and Growth Appeal"</p><p>27:41 "Clarity Over Data Overload"</p><p><strong>Quote from the Guest:</strong></p><p>"A confused buyer won't buy."</p><p><strong>Links:</strong></p><p>Interested in working with Andrew? </p><p>Check out The Authority Forge: <a href="http://theauthorityforge.com" rel="noopener noreferrer" target="_blank">http://Theauthorityforge.com</a></p><p>Email Andrew directly: <a href="mailto:andrew@theauthorityforge.com" rel="noopener noreferrer" target="_blank">andrew@theauthorityforge.com</a></p><p>Follow Andrew on LinkedIn: / andrewchesnutt</p><p>Follow Andrew on Instagram:<a href="https://www.instagram.com/andrewchesn..." rel="noopener noreferrer" target="_blank"> </a><a href="https://www.instagram.com/andrewchesn%E2%80%A6" rel="noopener noreferrer" target="_blank">https://www.instagram.com/andrewchesn…</a></p>]]></content:encoded><link><![CDATA[https://www.yvonnemccoy.com/podcast/057]]></link><guid isPermaLink="false">0c4da59f-690b-4913-85d0-e474d119a47b</guid><itunes:image href="https://artwork.captivate.fm/69481785-b5bb-48ca-8827-dd82afa52cc0/3DDHRUu5wDwQ1b6DVK8Z9LMb.jpg"/><pubDate>Thu, 17 Jul 2025 04:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/0c4da59f-690b-4913-85d0-e474d119a47b.mp3" length="20948404" type="audio/mpeg"/><itunes:duration>29:06</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>57</itunes:episode><podcast:episode>57</podcast:episode><podcast:season>1</podcast:season><podcast:transcript url="https://transcripts.captivate.fm/transcript/be478df1-245e-4c8b-a720-bceb1dbbf364/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/be478df1-245e-4c8b-a720-bceb1dbbf364/index.html" type="text/html"/></item><item><title>Redefining Summer to Boost Business Productivity and Personal Joy</title><itunes:title>Redefining Summer to Boost Business Productivity and Personal Joy</itunes:title><description><![CDATA[<p>In this episode of the One Small Change Podcast, Yvonne McCoy shares her quarterly Clarity Check-In, encouraging entrepreneurs to challenge the myth that summer means business slowdown. She introduces her 'Productivity Ahead' model, provides actionable ways to maximize energy and focus during the third quarter, and explores how to balance business growth with personal priorities. Through personal stories and practical tips, Yvonne reframes summer as a unique opportunity for both pleasure and productivity, offering strategies to accelerate progress and maintain momentum for the rest of the year.</p><p><strong>Chapters:</strong></p><p>00:00 Adjusting Summer Priorities</p><p>04:38 Prioritize: Awareness and Elimination</p><p>08:34 Summer Prioritization and Planning</p><p>09:29 "The 45-Minute Hour"</p><p>12:35 Maximize Summer for Success</p><p>17:16 "Reprioritize with Intention"</p><p>19:24 "Sustain Momentum, Adapt Strategies"</p><p>22:25 "Embrace Change, Share it"</p><p><strong>Quote:</strong></p><p>"Summer is the time when I think you get to prioritize pleasure and business growth at the same time and have a lot of fun doing it."</p><p><strong>Link:</strong></p><p><a href="http://bookacallwithyvonne.com" rel="noopener noreferrer" target="_blank"><strong>bookacallwithyvonne.com</strong></a></p>]]></description><content:encoded><![CDATA[<p>In this episode of the One Small Change Podcast, Yvonne McCoy shares her quarterly Clarity Check-In, encouraging entrepreneurs to challenge the myth that summer means business slowdown. She introduces her 'Productivity Ahead' model, provides actionable ways to maximize energy and focus during the third quarter, and explores how to balance business growth with personal priorities. Through personal stories and practical tips, Yvonne reframes summer as a unique opportunity for both pleasure and productivity, offering strategies to accelerate progress and maintain momentum for the rest of the year.</p><p><strong>Chapters:</strong></p><p>00:00 Adjusting Summer Priorities</p><p>04:38 Prioritize: Awareness and Elimination</p><p>08:34 Summer Prioritization and Planning</p><p>09:29 "The 45-Minute Hour"</p><p>12:35 Maximize Summer for Success</p><p>17:16 "Reprioritize with Intention"</p><p>19:24 "Sustain Momentum, Adapt Strategies"</p><p>22:25 "Embrace Change, Share it"</p><p><strong>Quote:</strong></p><p>"Summer is the time when I think you get to prioritize pleasure and business growth at the same time and have a lot of fun doing it."</p><p><strong>Link:</strong></p><p><a href="http://bookacallwithyvonne.com" rel="noopener noreferrer" target="_blank"><strong>bookacallwithyvonne.com</strong></a></p>]]></content:encoded><link><![CDATA[https://www.yvonnemccoy.com/podcast/056]]></link><guid isPermaLink="false">b99ad439-8734-4d9b-b18f-6d9e49f02faa</guid><itunes:image href="https://artwork.captivate.fm/18157015-c956-4f6e-a629-d891c89a98d6/f2PC6Xu5uNhWBxbEl23HVWaN.jpg"/><pubDate>Thu, 10 Jul 2025 04:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/b99ad439-8734-4d9b-b18f-6d9e49f02faa.mp3" length="16425940" type="audio/mpeg"/><itunes:duration>22:49</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>56</itunes:episode><podcast:episode>56</podcast:episode><podcast:season>1</podcast:season><podcast:transcript url="https://transcripts.captivate.fm/transcript/cf989d18-54e9-4752-be1c-7737c9986ad4/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/cf989d18-54e9-4752-be1c-7737c9986ad4/index.html" type="text/html"/></item><item><title>Success Through Routines, Community, and Collaboration</title><itunes:title>Success Through Routines, Community, and Collaboration</itunes:title><description><![CDATA[<p>In this episode of the One Small Change podcast, host Yvonne McCoy sits down with a dynamic serial entrepreneur and community builder, Summer Diya Selva, who shares her journey of transformation through small, consistent changes and a powerful morning routine. The conversation dives deep into how the simple act of gathering people and nurturing authentic connections online has sparked both personal and professional growth. They discuss launching impactful communities, the ins and outs of successful collaborations, and overcoming mindset blocks that hold entrepreneurs back. Listeners will walk away inspired to take meaningful action, build stronger networks, and implement the actionable steps shared in this conversation.</p><p><strong>Guest Bio:</strong></p><p>A passionate entrepreneur and natural community builder, Summer Diya Selva has a lifelong history of initiating projects and bringing people together, from starting a lemonade stand at age four to organizing thriving online communities. She is the founder of the Connections networking group and Fab Collabs community, as well as the creator of the Savvy Solopreneur magazine. Her mission centers on fostering authentic relationships, empowering solopreneurs, and encouraging collaborations that lead to collective growth and success.</p><p><strong>Chapters:</strong></p><p>00:00 "Life-Changing Impact of the 5am Club"</p><p>05:29 Unexpected Path to Business School</p><p>09:32 Embracing Change and Connection</p><p>12:07 Weekly Networking Hour</p><p>13:19 Networking: Building Collaborative Relationships</p><p>17:08 Unique Power: Connecting People Safely</p><p>22:27 Aligning Values in Collaboration</p><p>25:12 "Prepare Before the Crisis"</p><p>28:37 "Join Supportive Communities"</p><p>30:58 "Engage with Our Business Podcast"</p><p>33:15 Stay Curious</p><p><strong>Quote from the Guest:</strong></p><p>"Drop that syndrome. Get started."</p><p><strong>Links</strong></p><p><a href="https://diyaselva.com/" rel="noopener noreferrer" target="_blank">https://diyaselva.com/</a></p><p><a href="https://ca.linkedin.com/in/diyaselva" rel="noopener noreferrer" target="_blank">https://ca.linkedin.com/in/diyaselva</a></p><p>Konnections: https://konnexions.ca </p><p>The Savvy Solopreneur: https://konnexions.ca/the-savvy-solopreneur</p>]]></description><content:encoded><![CDATA[<p>In this episode of the One Small Change podcast, host Yvonne McCoy sits down with a dynamic serial entrepreneur and community builder, Summer Diya Selva, who shares her journey of transformation through small, consistent changes and a powerful morning routine. The conversation dives deep into how the simple act of gathering people and nurturing authentic connections online has sparked both personal and professional growth. They discuss launching impactful communities, the ins and outs of successful collaborations, and overcoming mindset blocks that hold entrepreneurs back. Listeners will walk away inspired to take meaningful action, build stronger networks, and implement the actionable steps shared in this conversation.</p><p><strong>Guest Bio:</strong></p><p>A passionate entrepreneur and natural community builder, Summer Diya Selva has a lifelong history of initiating projects and bringing people together, from starting a lemonade stand at age four to organizing thriving online communities. She is the founder of the Connections networking group and Fab Collabs community, as well as the creator of the Savvy Solopreneur magazine. Her mission centers on fostering authentic relationships, empowering solopreneurs, and encouraging collaborations that lead to collective growth and success.</p><p><strong>Chapters:</strong></p><p>00:00 "Life-Changing Impact of the 5am Club"</p><p>05:29 Unexpected Path to Business School</p><p>09:32 Embracing Change and Connection</p><p>12:07 Weekly Networking Hour</p><p>13:19 Networking: Building Collaborative Relationships</p><p>17:08 Unique Power: Connecting People Safely</p><p>22:27 Aligning Values in Collaboration</p><p>25:12 "Prepare Before the Crisis"</p><p>28:37 "Join Supportive Communities"</p><p>30:58 "Engage with Our Business Podcast"</p><p>33:15 Stay Curious</p><p><strong>Quote from the Guest:</strong></p><p>"Drop that syndrome. Get started."</p><p><strong>Links</strong></p><p><a href="https://diyaselva.com/" rel="noopener noreferrer" target="_blank">https://diyaselva.com/</a></p><p><a href="https://ca.linkedin.com/in/diyaselva" rel="noopener noreferrer" target="_blank">https://ca.linkedin.com/in/diyaselva</a></p><p>Konnections: https://konnexions.ca </p><p>The Savvy Solopreneur: https://konnexions.ca/the-savvy-solopreneur</p>]]></content:encoded><link><![CDATA[https://www.yvonnemccoy.com/podcast/055]]></link><guid isPermaLink="false">1f3fb873-b41c-479f-a3f5-477913712e74</guid><itunes:image href="https://artwork.captivate.fm/38e6e9b1-a737-45db-9ff4-f3e9ba44693d/kmeU8OKxumP4izpQ9qwx8XFk.jpg"/><pubDate>Thu, 03 Jul 2025 04:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/1f3fb873-b41c-479f-a3f5-477913712e74.mp3" length="23997460" type="audio/mpeg"/><itunes:duration>33:20</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>55</itunes:episode><podcast:episode>55</podcast:episode><podcast:season>1</podcast:season><podcast:transcript url="https://transcripts.captivate.fm/transcript/f242ac9e-c707-4050-8392-ba4caf515242/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/f242ac9e-c707-4050-8392-ba4caf515242/index.html" type="text/html"/></item><item><title>How Pausing Fuels Entrepreneurial Growth</title><itunes:title>How Pausing Fuels Entrepreneurial Growth</itunes:title><description><![CDATA[<p>This episode of The One Small Change Podcast features a dynamic and insightful conversation about resilience, authenticity, and the power of publicity. Yvonne McCoy is joined by Jill Lublin an expert in media and publicity, who shares her transformative journey through unexpected life changes—including a severe injury that forced her to pause and reexamine not just her business, but how she connects with others. She reveals the importance of learning to receive help, embracing vulnerability, and shifting business models in changing times. Listeners will gain actionable tips on staying visible, being authentic with their stories, and owning their unique messaging to better attract and serve their audiences.</p><p><strong>Guest Bio:</strong></p><p>Jill Lublin<strong> </strong>is an international speaker, bestselling author, and expert in publicity and media strategy, affectionately called the “media magnet.” She has authored four books, including "Guerrilla Publicity" and "The Profit of Kindness," and is known for teaching publicity mastery and running kindness circles. Her career is dedicated to helping entrepreneurs and business leaders expand their impact, enhance their visibility, and amplify their voices through authentic messaging and creative publicity methods.</p><p><strong>Chapters:</strong></p><p>00:00 Embracing Change and Receiving</p><p>03:41 "Adapting to Media Changes"</p><p>09:36 Navigating Change's Neutral Zone</p><p>10:23 Embracing Change in Business</p><p>15:22 "Taking Control of Your Message"</p><p>17:31 Create Your Own Opportunities</p><p>19:53 Lessons on Effective Communication</p><p>24:35 Subscribe and Engage for Growth</p><p><strong>Quote from the Guest:</strong></p><p>“Your message matters. Publicity is a vehicle to get you out there, to magnetize you, to monetize you, and to multiply you. And as I like to say, to get you seen, to get you heard, and to get you paid.”</p><p><strong>Links:</strong></p><p>Jill Lublin's Publicity Action Guide</p><p><a href="https://jilllublin.isrefer.com/go/Action/ymcoach4/" rel="noopener noreferrer" target="_blank">https://jilllublin.isrefer.com/go/Action/ymcoach4/</a></p><p>Jill Lublin's Monthly Kindness Circles</p><p><a href="https://jilllublin.isrefer.com/go/kindnesscircles/ymcoach4/" rel="noopener noreferrer" target="_blank">https://jilllublin.isrefer.com/go/kindnesscircles/ymcoach4/</a>&nbsp;</p>]]></description><content:encoded><![CDATA[<p>This episode of The One Small Change Podcast features a dynamic and insightful conversation about resilience, authenticity, and the power of publicity. Yvonne McCoy is joined by Jill Lublin an expert in media and publicity, who shares her transformative journey through unexpected life changes—including a severe injury that forced her to pause and reexamine not just her business, but how she connects with others. She reveals the importance of learning to receive help, embracing vulnerability, and shifting business models in changing times. Listeners will gain actionable tips on staying visible, being authentic with their stories, and owning their unique messaging to better attract and serve their audiences.</p><p><strong>Guest Bio:</strong></p><p>Jill Lublin<strong> </strong>is an international speaker, bestselling author, and expert in publicity and media strategy, affectionately called the “media magnet.” She has authored four books, including "Guerrilla Publicity" and "The Profit of Kindness," and is known for teaching publicity mastery and running kindness circles. Her career is dedicated to helping entrepreneurs and business leaders expand their impact, enhance their visibility, and amplify their voices through authentic messaging and creative publicity methods.</p><p><strong>Chapters:</strong></p><p>00:00 Embracing Change and Receiving</p><p>03:41 "Adapting to Media Changes"</p><p>09:36 Navigating Change's Neutral Zone</p><p>10:23 Embracing Change in Business</p><p>15:22 "Taking Control of Your Message"</p><p>17:31 Create Your Own Opportunities</p><p>19:53 Lessons on Effective Communication</p><p>24:35 Subscribe and Engage for Growth</p><p><strong>Quote from the Guest:</strong></p><p>“Your message matters. Publicity is a vehicle to get you out there, to magnetize you, to monetize you, and to multiply you. And as I like to say, to get you seen, to get you heard, and to get you paid.”</p><p><strong>Links:</strong></p><p>Jill Lublin's Publicity Action Guide</p><p><a href="https://jilllublin.isrefer.com/go/Action/ymcoach4/" rel="noopener noreferrer" target="_blank">https://jilllublin.isrefer.com/go/Action/ymcoach4/</a></p><p>Jill Lublin's Monthly Kindness Circles</p><p><a href="https://jilllublin.isrefer.com/go/kindnesscircles/ymcoach4/" rel="noopener noreferrer" target="_blank">https://jilllublin.isrefer.com/go/kindnesscircles/ymcoach4/</a>&nbsp;</p>]]></content:encoded><link><![CDATA[http://www.yvonnemccoy.com/]]></link><guid isPermaLink="false">58e712cc-efd2-400d-855f-0c9f1ab73f0c</guid><itunes:image href="https://artwork.captivate.fm/733da3b9-953e-4df9-ae71-dd6328bcb3a8/j_AN-eRdalPxIOnZQIJu7O6X.jpg"/><pubDate>Thu, 26 Jun 2025 04:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/58e712cc-efd2-400d-855f-0c9f1ab73f0c.mp3" length="21954724" type="audio/mpeg"/><itunes:duration>26:08</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>54</itunes:episode><podcast:episode>54</podcast:episode><podcast:season>1</podcast:season></item><item><title>Make Your Business Stand Out in a Crowded World</title><itunes:title>Make Your Business Stand Out in a Crowded World</itunes:title><description><![CDATA[<p>In this insightful episode of the One Small Change podcast, host Yvonne McCoy sits down with a branding and clarity expert, Orly Zeewy, to explore how entrepreneurs—especially women—can clarify their core message and embrace their unique strengths. The conversation dives into why identifying your “zone of genius” is crucial for standing out, why authenticity and energy matter more than credentials, and how focusing on the true transformation you offer can attract the right clients. Packed with actionable advice and encouragement, this episode is a must-listen for anyone who struggles to articulate their value and wants to build lasting, genuine business relationships.</p><p><strong>Guest Bio:</strong></p><p>Orly Zeewy is the author of “Ready, Launch, Brand: The Lean Marketing Guide for Startups,” a sought-after speaker, educator, and self-described facilitator of light bulb moments. With a lineage of both entrepreneurs and educators in her family, Orly specializes in helping women entrepreneurs clarify and communicate what makes their businesses truly memorable. Her unique approach empowers founders to uncover and confidently share their unique value—so they can go from invisible to unforgettable.</p><p><strong>Chapters:</strong></p><p>00:00 "One Small Change: Big Impact"</p><p>03:32 Educator-Entrepreneur's Passionate Pursuit</p><p>07:49 Humor Essential for Collaboration</p><p>12:28 Focus on Building Relationships</p><p>14:03 Efficient Problem-Solving Approaches</p><p>16:33 "Attracting Premium Clients"</p><p>21:27 "Valuing Female Superpowers"</p><p>24:57 Client-Centric Problem Solving Strategy</p><p>27:39 "Supercharge Business Connections Weekly"</p><p><strong>Quote from the Guest:</strong></p><p>“When we get clear on our value, we stop convincing and start connecting.”</p><p><strong>Links:</strong></p><p>Click here to receive your free Brand Clarity Checklist:</p><p><a href="https://crafty-thinker-1809.kit.com/brand-clarity-checklist" rel="noopener noreferrer" target="_blank">https://crafty-thinker-1809.kit.com/brand-clarity-checklist</a></p><p>Check out Orly’s book:: <a href="https://bit.ly/readylaunchbrand" rel="noopener noreferrer" target="_blank">https://bit.ly/readylaunchbrand</a>&nbsp;</p><p>For more information, visit her website: <a href="https://zeewybrands.com/" rel="noopener noreferrer" target="_blank">https://zeewybrands.com/</a> </p>]]></description><content:encoded><![CDATA[<p>In this insightful episode of the One Small Change podcast, host Yvonne McCoy sits down with a branding and clarity expert, Orly Zeewy, to explore how entrepreneurs—especially women—can clarify their core message and embrace their unique strengths. The conversation dives into why identifying your “zone of genius” is crucial for standing out, why authenticity and energy matter more than credentials, and how focusing on the true transformation you offer can attract the right clients. Packed with actionable advice and encouragement, this episode is a must-listen for anyone who struggles to articulate their value and wants to build lasting, genuine business relationships.</p><p><strong>Guest Bio:</strong></p><p>Orly Zeewy is the author of “Ready, Launch, Brand: The Lean Marketing Guide for Startups,” a sought-after speaker, educator, and self-described facilitator of light bulb moments. With a lineage of both entrepreneurs and educators in her family, Orly specializes in helping women entrepreneurs clarify and communicate what makes their businesses truly memorable. Her unique approach empowers founders to uncover and confidently share their unique value—so they can go from invisible to unforgettable.</p><p><strong>Chapters:</strong></p><p>00:00 "One Small Change: Big Impact"</p><p>03:32 Educator-Entrepreneur's Passionate Pursuit</p><p>07:49 Humor Essential for Collaboration</p><p>12:28 Focus on Building Relationships</p><p>14:03 Efficient Problem-Solving Approaches</p><p>16:33 "Attracting Premium Clients"</p><p>21:27 "Valuing Female Superpowers"</p><p>24:57 Client-Centric Problem Solving Strategy</p><p>27:39 "Supercharge Business Connections Weekly"</p><p><strong>Quote from the Guest:</strong></p><p>“When we get clear on our value, we stop convincing and start connecting.”</p><p><strong>Links:</strong></p><p>Click here to receive your free Brand Clarity Checklist:</p><p><a href="https://crafty-thinker-1809.kit.com/brand-clarity-checklist" rel="noopener noreferrer" target="_blank">https://crafty-thinker-1809.kit.com/brand-clarity-checklist</a></p><p>Check out Orly’s book:: <a href="https://bit.ly/readylaunchbrand" rel="noopener noreferrer" target="_blank">https://bit.ly/readylaunchbrand</a>&nbsp;</p><p>For more information, visit her website: <a href="https://zeewybrands.com/" rel="noopener noreferrer" target="_blank">https://zeewybrands.com/</a> </p>]]></content:encoded><link><![CDATA[https://www.yvonnemccoy.com/podcast/053]]></link><guid isPermaLink="false">0ba464ff-a518-40fa-9087-08070432ee70</guid><itunes:image href="https://artwork.captivate.fm/5daa65ad-13e8-46d2-92bf-c7e15f640526/laS44s8wGf2wIy1oIPXWMAor.jpg"/><pubDate>Thu, 19 Jun 2025 04:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/0ba464ff-a518-40fa-9087-08070432ee70.mp3" length="21327124" type="audio/mpeg"/><itunes:duration>29:37</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>53</itunes:episode><podcast:episode>53</podcast:episode><podcast:season>1</podcast:season><podcast:transcript url="https://transcripts.captivate.fm/transcript/627e1f5f-8d8e-40d9-b98b-969e7299a5da/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/627e1f5f-8d8e-40d9-b98b-969e7299a5da/index.html" type="text/html"/></item><item><title>From Invisible to Irresistible Website Conversions</title><itunes:title>From Invisible to Irresistible Website Conversions</itunes:title><description><![CDATA[<p>In this episode of the One Small Change Podcast, host Yvonne McCoy sits down with Amanda Roy to uncover the transformative power of making small, intentional changes in your business—especially when it comes to visibility, lead conversion, and online presence. Amanda shares her journey from struggling entrepreneur to finding success through a single, game-changing piece of advice and discusses why monitoring your business data and understanding your customer’s journey are critical for growth. Listeners will take away actionable tips for building websites and funnels that actually convert, the importance of clarity in messaging, and how to make each step count towards future success.</p><h3>Guest Bio</h3><p>Amanda Roy is a website and funnel strategist who helps service-based business owners overcome low lead conversion and make more money online. She specializes in designing high-converting websites and funnels, with a strong focus on tracking data and optimizing user journeys. Amanda’s practical and supportive approach teaches business owners to implement small, smart changes that drive meaningful results.</p><h3>Chapters:</h3><p>00:00 Know Your Numbers</p><p>03:58 "Online Transition Struggles and Discovery"</p><p>07:27 "Online Presence Essential for Business"</p><p>10:14 Crafting Effective Client Websites</p><p>15:13 "Start with Offer First"</p><p>17:37 Repetition Enhances Message Effectiveness</p><p>19:50 Understanding Numbers Beyond Scale</p><p>23:04 "Understanding Modern Customer Journeys"</p><p>25:45 "Maximizing Business Touch Points"</p><p>30:35 Business Strategy and Clarity Workshop</p><h3>Quote:</h3><p>“The thing you do in your business today affects your business three months from now.”&nbsp;</p><h3>Links:</h3><p>Sign-up for Amanda's Workshop:</p><p><a href="https://go.leadshub.agency/journey-to-yes" rel="noopener noreferrer" target="_blank">https://go.leadshub.agency/journey-to-yes</a>&nbsp;</p><p>Amanda's free gift - Free Funnel Audit GPT.:</p><p><a href="https://go.leadshub.agency/gpt" rel="noopener noreferrer" target="_blank"><u>https://go.leadshub.agency/gpt</u></a><a href="https://go.leadshub.agency/gpt." rel="noopener noreferrer" target="_blank"><u>.</u></a></p><p>Website:</p><p><a href="https://leadshub.agency/" rel="noopener noreferrer" target="_blank">https://leadshub.agency/</a> </p>]]></description><content:encoded><![CDATA[<p>In this episode of the One Small Change Podcast, host Yvonne McCoy sits down with Amanda Roy to uncover the transformative power of making small, intentional changes in your business—especially when it comes to visibility, lead conversion, and online presence. Amanda shares her journey from struggling entrepreneur to finding success through a single, game-changing piece of advice and discusses why monitoring your business data and understanding your customer’s journey are critical for growth. Listeners will take away actionable tips for building websites and funnels that actually convert, the importance of clarity in messaging, and how to make each step count towards future success.</p><h3>Guest Bio</h3><p>Amanda Roy is a website and funnel strategist who helps service-based business owners overcome low lead conversion and make more money online. She specializes in designing high-converting websites and funnels, with a strong focus on tracking data and optimizing user journeys. Amanda’s practical and supportive approach teaches business owners to implement small, smart changes that drive meaningful results.</p><h3>Chapters:</h3><p>00:00 Know Your Numbers</p><p>03:58 "Online Transition Struggles and Discovery"</p><p>07:27 "Online Presence Essential for Business"</p><p>10:14 Crafting Effective Client Websites</p><p>15:13 "Start with Offer First"</p><p>17:37 Repetition Enhances Message Effectiveness</p><p>19:50 Understanding Numbers Beyond Scale</p><p>23:04 "Understanding Modern Customer Journeys"</p><p>25:45 "Maximizing Business Touch Points"</p><p>30:35 Business Strategy and Clarity Workshop</p><h3>Quote:</h3><p>“The thing you do in your business today affects your business three months from now.”&nbsp;</p><h3>Links:</h3><p>Sign-up for Amanda's Workshop:</p><p><a href="https://go.leadshub.agency/journey-to-yes" rel="noopener noreferrer" target="_blank">https://go.leadshub.agency/journey-to-yes</a>&nbsp;</p><p>Amanda's free gift - Free Funnel Audit GPT.:</p><p><a href="https://go.leadshub.agency/gpt" rel="noopener noreferrer" target="_blank"><u>https://go.leadshub.agency/gpt</u></a><a href="https://go.leadshub.agency/gpt." rel="noopener noreferrer" target="_blank"><u>.</u></a></p><p>Website:</p><p><a href="https://leadshub.agency/" rel="noopener noreferrer" target="_blank">https://leadshub.agency/</a> </p>]]></content:encoded><link><![CDATA[https://www.yvonnemccoy.com/podcast/052]]></link><guid isPermaLink="false">021c3fe1-054d-4bf3-aeb2-18e3a9dc493c</guid><itunes:image href="https://artwork.captivate.fm/848c51c8-4349-4cc0-a016-3a6648da9efe/v0wfKs0SLi5tgzi247npruhR.jpg"/><pubDate>Thu, 12 Jun 2025 04:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/021c3fe1-054d-4bf3-aeb2-18e3a9dc493c.mp3" length="22932436" type="audio/mpeg"/><itunes:duration>31:51</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>52</itunes:episode><podcast:episode>52</podcast:episode><podcast:season>1</podcast:season><podcast:transcript url="https://transcripts.captivate.fm/transcript/9aee7346-5d0a-42c9-93d6-dc926a534b4c/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/9aee7346-5d0a-42c9-93d6-dc926a534b4c/index.html" type="text/html"/></item><item><title>⁠Embracing Video, Facing Fears, and Building Consistency</title><itunes:title>⁠Embracing Video, Facing Fears, and Building Consistency</itunes:title><description><![CDATA[<p>In this episode of The One Small Change Podcast, host Yvonne McCoy sits down with Nina Froriep, a dynamic entrepreneur who pivoted from a decades-long career in filmmaking to become a digital LinkedIn video coach for service-based business owners. The conversation explores her journey toward location independence, the value of authenticity on video, and the courage required to embrace change—no matter your age or stage in life. Packed with practical tips for overcoming video fears, building a personal online presence, and leveraging small shifts for major transformations, this episode is a must-listen for anyone craving more fulfillment and freedom in their work.</p><p><strong>Guest Bio:</strong></p><p>Nina Froriep is an accomplished filmmaker turned online video and LinkedIn coach. After years working globally on film and video productions, she now empowers service-based entrepreneurs to step confidently in front of the camera, harnessing video and live content to authentically showcase their expertise. Passionate about storytelling, reinvention, and helping others grow, she is dedicated to teaching professionals how small shifts—like deciding to work remotely—can create entirely new paths in both business and life.</p><p><strong>Chapters:</strong></p><p>00:00 "Embracing Life's Relativity"</p><p>03:36 Reinventing for Location Independence</p><p>07:32 "The Queen Agers Movement"</p><p>10:44 Authentic Connection Over Appearance</p><p>14:48 Authenticity in Professional Settings</p><p>19:13 Embracing My On-Camera Self</p><p>22:25 Experiment and Learn from Mistakes</p><p>25:34 LinkedIn Engagement Strategy Tips</p><p>27:23 "Small Change, Big Transformation"</p><p>29:54 "Change: Simple, Not Easy"</p><p><strong>Quote from Guest:</strong></p><p>“What matters is that what we say and what comes out of our mouth is helpful to those people who we want to attract into our ecosystem, our orbit, into our businesses.”</p><p><strong>Links:</strong></p><p>Click here to receive the free <em>5 Steps to a Perfect LinkedIn Post</em> Guide: <a href="https://clockwiseproductions.activehosted.com/f/31" rel="noopener noreferrer" target="_blank"><u>https://clockwiseproductions.activehosted.com/f/31</u></a>&nbsp;</p><p>For more information, please visit: <a href="https://clockwiseproductions.com/" rel="noopener noreferrer" target="_blank"><u>https://clockwiseproductions.com/</u></a>&nbsp;</p>]]></description><content:encoded><![CDATA[<p>In this episode of The One Small Change Podcast, host Yvonne McCoy sits down with Nina Froriep, a dynamic entrepreneur who pivoted from a decades-long career in filmmaking to become a digital LinkedIn video coach for service-based business owners. The conversation explores her journey toward location independence, the value of authenticity on video, and the courage required to embrace change—no matter your age or stage in life. Packed with practical tips for overcoming video fears, building a personal online presence, and leveraging small shifts for major transformations, this episode is a must-listen for anyone craving more fulfillment and freedom in their work.</p><p><strong>Guest Bio:</strong></p><p>Nina Froriep is an accomplished filmmaker turned online video and LinkedIn coach. After years working globally on film and video productions, she now empowers service-based entrepreneurs to step confidently in front of the camera, harnessing video and live content to authentically showcase their expertise. Passionate about storytelling, reinvention, and helping others grow, she is dedicated to teaching professionals how small shifts—like deciding to work remotely—can create entirely new paths in both business and life.</p><p><strong>Chapters:</strong></p><p>00:00 "Embracing Life's Relativity"</p><p>03:36 Reinventing for Location Independence</p><p>07:32 "The Queen Agers Movement"</p><p>10:44 Authentic Connection Over Appearance</p><p>14:48 Authenticity in Professional Settings</p><p>19:13 Embracing My On-Camera Self</p><p>22:25 Experiment and Learn from Mistakes</p><p>25:34 LinkedIn Engagement Strategy Tips</p><p>27:23 "Small Change, Big Transformation"</p><p>29:54 "Change: Simple, Not Easy"</p><p><strong>Quote from Guest:</strong></p><p>“What matters is that what we say and what comes out of our mouth is helpful to those people who we want to attract into our ecosystem, our orbit, into our businesses.”</p><p><strong>Links:</strong></p><p>Click here to receive the free <em>5 Steps to a Perfect LinkedIn Post</em> Guide: <a href="https://clockwiseproductions.activehosted.com/f/31" rel="noopener noreferrer" target="_blank"><u>https://clockwiseproductions.activehosted.com/f/31</u></a>&nbsp;</p><p>For more information, please visit: <a href="https://clockwiseproductions.com/" rel="noopener noreferrer" target="_blank"><u>https://clockwiseproductions.com/</u></a>&nbsp;</p>]]></content:encoded><link><![CDATA[https://www.yvonnemccoy.com/podcast/051]]></link><guid isPermaLink="false">a5098ee9-f4fa-4f92-9a30-63180db317ee</guid><itunes:image href="https://artwork.captivate.fm/7efc9ace-3ab1-4cc2-abc0-1bcff763c940/WEc7vWtw82o0X5ZuZb-t87ks.jpg"/><pubDate>Thu, 05 Jun 2025 04:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/a5098ee9-f4fa-4f92-9a30-63180db317ee.mp3" length="21874324" type="audio/mpeg"/><itunes:duration>30:23</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>51</itunes:episode><podcast:episode>51</podcast:episode><podcast:season>1</podcast:season><podcast:transcript url="https://transcripts.captivate.fm/transcript/4992f73f-e962-48b9-981b-5e3e5d2e93e8/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/4992f73f-e962-48b9-981b-5e3e5d2e93e8/index.html" type="text/html"/></item><item><title>Turning Life’s Transitions Into Business Growth</title><itunes:title>Turning Life’s Transitions Into Business Growth</itunes:title><description><![CDATA[<p>In this inspiring episode of The One Small Change Podcast, Yvonne McCoy sits down with Cece Schatz, an accomplished transitional and relationship coach, to explore how embracing imperfection and unexpected opportunities can ignite both personal and business transformation. Cece shares her journey of navigating a painful divorce, finding empowerment in community, and stepping into the world of podcasting and digital media. From overcoming fear and self-doubt to marketing strategies and the importance of authentic connections, Cece offers practical steps and uplifting encouragement for anyone ready to break out of their comfort zone, seize new opportunities, and find their path forward.</p><p><strong>Guest Bio:</strong></p><p>Cece Schatz, fondly known as the "Doyan of Relationship Building," is a divorce, dating, and life coach dedicated to helping others navigate transitional periods in life. As the founder of The New Streaming Network—home to Going Solo Media, Going Bold Media, and the WGSN-DB Going Solo Network internet radio station—Cece brings together an active community of individuals seeking growth, connection, and inspiration through live media and online groups. Her mission is to empower people to move forward after major life changes with confidence and authenticity.</p><p><strong>Chapters:</strong></p><p>00:00 "Small Changes, Big Transformations"</p><p>03:43 "Birth of Going Solo Network"</p><p>08:52 Embrace Imperfect Growth</p><p>12:42 Guidance on Quick Brand Development</p><p>14:08 "Finding Your Unique Marketing Approach"</p><p>20:02 Transitional Coach Offers Consultations</p><p>22:22 "Own the Mic" Book Announcement</p><p>23:52 "Balancing Personal and Professional Life"</p><p>27:52 "Rediscovering Innate Genius"</p><p>30:19 Embrace Change, Stay Curious</p><p><strong>Quote from Guest:</strong></p><p>“Don’t let fear hold you back. Be you. No matter what you do, be you and just go forward.”</p><p><strong>Links:</strong></p><p>Cece is offering a free 30-minute consultation—no strings attached. Whether you’re navigating a transition, growing a show, or wanting media insights from someone who’s been there, don’t miss this chance! Contact her at <a href="mailto:goingsolonetwork@gmail.com" rel="noopener noreferrer" target="_blank">goingsolonetwork@gmail.com</a>.</p><p>For more information, visit her website: <a href="https://www.goingsolomedia.com/" rel="noopener noreferrer" target="_blank">https://www.goingsolomedia.com/</a>.</p>]]></description><content:encoded><![CDATA[<p>In this inspiring episode of The One Small Change Podcast, Yvonne McCoy sits down with Cece Schatz, an accomplished transitional and relationship coach, to explore how embracing imperfection and unexpected opportunities can ignite both personal and business transformation. Cece shares her journey of navigating a painful divorce, finding empowerment in community, and stepping into the world of podcasting and digital media. From overcoming fear and self-doubt to marketing strategies and the importance of authentic connections, Cece offers practical steps and uplifting encouragement for anyone ready to break out of their comfort zone, seize new opportunities, and find their path forward.</p><p><strong>Guest Bio:</strong></p><p>Cece Schatz, fondly known as the "Doyan of Relationship Building," is a divorce, dating, and life coach dedicated to helping others navigate transitional periods in life. As the founder of The New Streaming Network—home to Going Solo Media, Going Bold Media, and the WGSN-DB Going Solo Network internet radio station—Cece brings together an active community of individuals seeking growth, connection, and inspiration through live media and online groups. Her mission is to empower people to move forward after major life changes with confidence and authenticity.</p><p><strong>Chapters:</strong></p><p>00:00 "Small Changes, Big Transformations"</p><p>03:43 "Birth of Going Solo Network"</p><p>08:52 Embrace Imperfect Growth</p><p>12:42 Guidance on Quick Brand Development</p><p>14:08 "Finding Your Unique Marketing Approach"</p><p>20:02 Transitional Coach Offers Consultations</p><p>22:22 "Own the Mic" Book Announcement</p><p>23:52 "Balancing Personal and Professional Life"</p><p>27:52 "Rediscovering Innate Genius"</p><p>30:19 Embrace Change, Stay Curious</p><p><strong>Quote from Guest:</strong></p><p>“Don’t let fear hold you back. Be you. No matter what you do, be you and just go forward.”</p><p><strong>Links:</strong></p><p>Cece is offering a free 30-minute consultation—no strings attached. Whether you’re navigating a transition, growing a show, or wanting media insights from someone who’s been there, don’t miss this chance! Contact her at <a href="mailto:goingsolonetwork@gmail.com" rel="noopener noreferrer" target="_blank">goingsolonetwork@gmail.com</a>.</p><p>For more information, visit her website: <a href="https://www.goingsolomedia.com/" rel="noopener noreferrer" target="_blank">https://www.goingsolomedia.com/</a>.</p>]]></content:encoded><link><![CDATA[https://www.yvonnemccoy.com/podcast/050]]></link><guid isPermaLink="false">7ea7216b-e084-4d4c-b26f-eef4c1808fc7</guid><itunes:image href="https://artwork.captivate.fm/5ec8679d-cfd8-4a92-8262-fc19503c3609/dzcJWTFg_pMQuAqKEfptjSYO.jpg"/><pubDate>Thu, 29 May 2025 04:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/7ea7216b-e084-4d4c-b26f-eef4c1808fc7.mp3" length="22148500" type="audio/mpeg"/><itunes:duration>30:46</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>50</itunes:episode><podcast:episode>50</podcast:episode><podcast:season>1</podcast:season><podcast:transcript url="https://transcripts.captivate.fm/transcript/58612c0f-1245-49df-a064-eede71e140d4/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/58612c0f-1245-49df-a064-eede71e140d4/index.html" type="text/html"/></item><item><title>How Structure and Routine Spark Unexpected Transformation</title><itunes:title>How Structure and Routine Spark Unexpected Transformation</itunes:title><description><![CDATA[<p>In this episode of The One Small Change Podcast, host Yvonne McCoy sits down with special guest, Stefanie Trenholme, to dive into the power of small adjustments—particularly the role of structure and routine—in shaping both personal growth and lasting success. From making the leap to entrepreneurship as a speech-language pathologist to guiding kids and adults alike through learning challenges, our guest shares how routines not only build stability but spark transformation. Listen in for actionable strategies that entrepreneurs and parents can use to implement beneficial habits, support different learning styles, and create a more predictable—and fulfilling—path to their goals.</p><p>Guest Bio:</p><p>Stefanie Trenholme is a Los Angeles-based speech-language pathologist with extensive experience running her own private practice. Formerly the head of a speech department, she specializes in helping children with communication and learning challenges and is also the author of a children’s book series focused on routines and language development. Passionate about integrating structure into daily life, Stefanie coaches families on the value of predictability and teaches entrepreneurs how to harness routines for greater confidence, effectiveness, and growth.</p><p>Chapters:</p><p>00:00 Transitioning to Self-Employed Speech Therapy</p><p>03:21 Balancing Structure and Flexibility</p><p>08:06 Daily Sales Introduction Practice</p><p>10:22 Adapting Communication Styles</p><p>14:55 Multimodal Learning Preferences</p><p>16:45 "Entrepreneurial Learning and Sharing"</p><p>21:46 "Don't Delay Networking Connections"</p><p>25:42 Boosting Language Through Routines</p><p>29:53 Pandemic-Inspired Children's Book Journey</p><p>32:46 Embrace Change with Courage</p><p>Quote from Guest:</p><p>“Structure is really good. The routines are very good. Understand the flexibility, and I think we actually touched on a very important point that when dealing with others in business, to really take in mind, you know, their various learning styles. And even if you're one, somebody else may not be, and you may wanna try to incorporate all learning styles when dealing with people.” </p><p>Links:</p><p>Stefanie’s website,<a href="https://littlelolafrenchie.com" rel="noopener noreferrer" target="_blank"> littlelolafrenchie.com</a>, offers resources for parents on boosting language through daily routines and details about her children’s books, which are rich in practical routines and easy-to-apply vocabulary tips.</p>]]></description><content:encoded><![CDATA[<p>In this episode of The One Small Change Podcast, host Yvonne McCoy sits down with special guest, Stefanie Trenholme, to dive into the power of small adjustments—particularly the role of structure and routine—in shaping both personal growth and lasting success. From making the leap to entrepreneurship as a speech-language pathologist to guiding kids and adults alike through learning challenges, our guest shares how routines not only build stability but spark transformation. Listen in for actionable strategies that entrepreneurs and parents can use to implement beneficial habits, support different learning styles, and create a more predictable—and fulfilling—path to their goals.</p><p>Guest Bio:</p><p>Stefanie Trenholme is a Los Angeles-based speech-language pathologist with extensive experience running her own private practice. Formerly the head of a speech department, she specializes in helping children with communication and learning challenges and is also the author of a children’s book series focused on routines and language development. Passionate about integrating structure into daily life, Stefanie coaches families on the value of predictability and teaches entrepreneurs how to harness routines for greater confidence, effectiveness, and growth.</p><p>Chapters:</p><p>00:00 Transitioning to Self-Employed Speech Therapy</p><p>03:21 Balancing Structure and Flexibility</p><p>08:06 Daily Sales Introduction Practice</p><p>10:22 Adapting Communication Styles</p><p>14:55 Multimodal Learning Preferences</p><p>16:45 "Entrepreneurial Learning and Sharing"</p><p>21:46 "Don't Delay Networking Connections"</p><p>25:42 Boosting Language Through Routines</p><p>29:53 Pandemic-Inspired Children's Book Journey</p><p>32:46 Embrace Change with Courage</p><p>Quote from Guest:</p><p>“Structure is really good. The routines are very good. Understand the flexibility, and I think we actually touched on a very important point that when dealing with others in business, to really take in mind, you know, their various learning styles. And even if you're one, somebody else may not be, and you may wanna try to incorporate all learning styles when dealing with people.” </p><p>Links:</p><p>Stefanie’s website,<a href="https://littlelolafrenchie.com" rel="noopener noreferrer" target="_blank"> littlelolafrenchie.com</a>, offers resources for parents on boosting language through daily routines and details about her children’s books, which are rich in practical routines and easy-to-apply vocabulary tips.</p>]]></content:encoded><link><![CDATA[https://www.yvonnemccoy.com/podcast/049]]></link><guid isPermaLink="false">327954f0-8ccd-4c38-ac62-b63e20ac0f71</guid><itunes:image href="https://artwork.captivate.fm/6c2e9c18-169a-4666-bffe-1068d8d79372/H8lKKVbOtTmySXWH2gGBzFL0.jpg"/><pubDate>Thu, 22 May 2025 04:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/327954f0-8ccd-4c38-ac62-b63e20ac0f71.mp3" length="24018484" type="audio/mpeg"/><itunes:duration>33:22</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>49</itunes:episode><podcast:episode>49</podcast:episode><podcast:season>1</podcast:season><podcast:transcript url="https://transcripts.captivate.fm/transcript/c10cb7c4-0b3d-43e1-9aac-660db843b07c/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/c10cb7c4-0b3d-43e1-9aac-660db843b07c/index.html" type="text/html"/></item><item><title>Finding Your North Star on the Journey from Corporate to Entrepreneur</title><itunes:title>Finding Your North Star on the Journey from Corporate to Entrepreneur</itunes:title><description><![CDATA[<p>In this inspiring episode of The One Small Change Podcast, host Yvonne McCoy welcomes guest Catharine O’Leary, founder of the Client Intelligence Agency, to unpack the real-life pivots and mindset shifts that power entrepreneurial success. Catharine opens up about her transition from a 30-year corporate career at global giants like Apple and Pepsi to launching her own business. Together, Yvonne and Catharine explore the necessity of flexibility, the importance of a guiding North Star, and why embracing small, strategic changes can produce transformational results over time. Listeners will learn the keys to finding the right clients, the value of saying "no" gracefully, and why mindset is the true engine behind lasting success.</p><p>Guest Bio:</p><p>Catharine O’Leary is the founder of the Client Intelligence Agency (CIA), bringing over three decades of expertise in market research and consumer insights for major brands such as Apple, Pepsi, and HP. After leaving the corporate world, Catharine specialized in helping entrepreneurs generate quality leads and deeply understand their ideal clients. With a passion for making data-driven decisions accessible to small businesses, she now empowers others to make meaningful business pivots and build authentic, energizing client relationships.</p><p>Chapters:</p><p>00:00 Transitioning from Corporate to Entrepreneurship</p><p>04:29 "Business Evolution Through Flexibility"</p><p>06:51 Avoid "Shiny Object" Distractions</p><p>10:51 Unified Life Balance Guide</p><p>14:47 Adapting to Disruptions</p><p>18:36 Business as Energy Exchange</p><p>21:57 "Optimize Your Client Match"24:25 Clients Willing to Invest Upfront</p><p>28:05 "Podcast Closure and Call-to-Action"</p><p>Quote From Guest:</p><p>“Business is a transference of energy. If you can keep your energy up to a certain level, that’s where real shift comes in.”</p><p>Links:</p><p>Join the CIA and access the Ideal Client Profile: <a href="http://joincianow.com" rel="noopener noreferrer" target="_blank">joincianow.com</a> Answer four questions about your business, and you’ll receive a detailed nine-page report outlining who your right clients are—demographics, psychographics, client journey, and more.</p>]]></description><content:encoded><![CDATA[<p>In this inspiring episode of The One Small Change Podcast, host Yvonne McCoy welcomes guest Catharine O’Leary, founder of the Client Intelligence Agency, to unpack the real-life pivots and mindset shifts that power entrepreneurial success. Catharine opens up about her transition from a 30-year corporate career at global giants like Apple and Pepsi to launching her own business. Together, Yvonne and Catharine explore the necessity of flexibility, the importance of a guiding North Star, and why embracing small, strategic changes can produce transformational results over time. Listeners will learn the keys to finding the right clients, the value of saying "no" gracefully, and why mindset is the true engine behind lasting success.</p><p>Guest Bio:</p><p>Catharine O’Leary is the founder of the Client Intelligence Agency (CIA), bringing over three decades of expertise in market research and consumer insights for major brands such as Apple, Pepsi, and HP. After leaving the corporate world, Catharine specialized in helping entrepreneurs generate quality leads and deeply understand their ideal clients. With a passion for making data-driven decisions accessible to small businesses, she now empowers others to make meaningful business pivots and build authentic, energizing client relationships.</p><p>Chapters:</p><p>00:00 Transitioning from Corporate to Entrepreneurship</p><p>04:29 "Business Evolution Through Flexibility"</p><p>06:51 Avoid "Shiny Object" Distractions</p><p>10:51 Unified Life Balance Guide</p><p>14:47 Adapting to Disruptions</p><p>18:36 Business as Energy Exchange</p><p>21:57 "Optimize Your Client Match"24:25 Clients Willing to Invest Upfront</p><p>28:05 "Podcast Closure and Call-to-Action"</p><p>Quote From Guest:</p><p>“Business is a transference of energy. If you can keep your energy up to a certain level, that’s where real shift comes in.”</p><p>Links:</p><p>Join the CIA and access the Ideal Client Profile: <a href="http://joincianow.com" rel="noopener noreferrer" target="_blank">joincianow.com</a> Answer four questions about your business, and you’ll receive a detailed nine-page report outlining who your right clients are—demographics, psychographics, client journey, and more.</p>]]></content:encoded><link><![CDATA[https://www.yvonnemccoy.com/podcast/048]]></link><guid isPermaLink="false">93ded5a3-ac25-42e9-8a51-2c8d52b42250</guid><itunes:image href="https://artwork.captivate.fm/b70b6281-6260-49be-9b4e-1702301b2220/SCOZsEz0WbpnHG6MAiMFkliX.jpg"/><pubDate>Thu, 15 May 2025 04:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/93ded5a3-ac25-42e9-8a51-2c8d52b42250.mp3" length="14095900" type="audio/mpeg"/><itunes:duration>29:22</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>48</itunes:episode><podcast:episode>48</podcast:episode><podcast:season>1</podcast:season><podcast:transcript url="https://transcripts.captivate.fm/transcript/8a3ff222-5e21-4668-81d3-718abbc67f5e/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/8a3ff222-5e21-4668-81d3-718abbc67f5e/index.html" type="text/html"/></item><item><title>Unlocking Entrepreneurial Growth Through Connection and Community with Joanne Weiland</title><itunes:title>Unlocking Entrepreneurial Growth Through Connection and Community with Joanne Weiland</itunes:title><description><![CDATA[<p>In this insightful episode of The One Small Change Podcast, host Yvonne McCoy talks with a seasoned connector and innovator who reveals how a simple decision to embrace her natural gift for connection sparked a major career transition out of corporate tech sales into entrepreneurship. Through candid stories and actionable advice, listeners learn why building authentic connections and communities is essential for thriving as an entrepreneur. The episode dives into strategies for effective networking, systemized follow-up, leveraging technology for ripple effects, and maintaining curiosity as a key to personal and business growth.</p><p>Guest Bio:</p><p>This week’s guest is a dynamic entrepreneur and the founder of LinktoEXPERT, an innovative collaborative cloud community designed to help experts and entrepreneurs be found quickly by those who need their expertise. With over 20 years in high-tech sales and a million miles traveled for face-to-face meetings, she pivoted her career after a pivotal downsizing, embracing her superpower as a ‘connector’. Her platform streamlines collaboration and visibility for coaches, consultants, trainers, and thought leaders, helping them expand their reach through leveraged actions and strategic partnerships.</p><p>Chapters:</p><p>00:00 "Reflections on Two Decades in Sales"</p><p>03:10 "Grateful Exit for Better Opportunities"</p><p>06:50 "Quick Expert Matchmaking"</p><p>11:02 Effortless Marketing Through Collaboration</p><p>16:17 Effective Networking Strategies</p><p>18:15 "Building Trust Through Consistency"</p><p>21:37 Curiosity vs. Judgment in Life</p><p>25:16 "Empower Business Growth: Embrace Change"</p><p>Quote From Guest:</p><p>"You should always learn something new, try something new, do something new, meet somebody new, because I really feel like that keeps you alive and fresh and excited about life too."</p><p>Links:</p><p>Joanne's website - <a href="https://www.linktoexpert.com/" rel="noopener noreferrer" target="_blank">https://www.linktoexpert.com/</a></p><p>Consider The Value PDF - <a href="https://www.linktoexpert.com/siteupdates/Consider-the-value-of-your-LinktoEXPERT-membership.pdf" rel="noopener noreferrer" target="_blank">https://www.linktoexpert.com/siteupdates/Consider-the-value-of-your-LinktoEXPERT-membership.pdf</a></p>]]></description><content:encoded><![CDATA[<p>In this insightful episode of The One Small Change Podcast, host Yvonne McCoy talks with a seasoned connector and innovator who reveals how a simple decision to embrace her natural gift for connection sparked a major career transition out of corporate tech sales into entrepreneurship. Through candid stories and actionable advice, listeners learn why building authentic connections and communities is essential for thriving as an entrepreneur. The episode dives into strategies for effective networking, systemized follow-up, leveraging technology for ripple effects, and maintaining curiosity as a key to personal and business growth.</p><p>Guest Bio:</p><p>This week’s guest is a dynamic entrepreneur and the founder of LinktoEXPERT, an innovative collaborative cloud community designed to help experts and entrepreneurs be found quickly by those who need their expertise. With over 20 years in high-tech sales and a million miles traveled for face-to-face meetings, she pivoted her career after a pivotal downsizing, embracing her superpower as a ‘connector’. Her platform streamlines collaboration and visibility for coaches, consultants, trainers, and thought leaders, helping them expand their reach through leveraged actions and strategic partnerships.</p><p>Chapters:</p><p>00:00 "Reflections on Two Decades in Sales"</p><p>03:10 "Grateful Exit for Better Opportunities"</p><p>06:50 "Quick Expert Matchmaking"</p><p>11:02 Effortless Marketing Through Collaboration</p><p>16:17 Effective Networking Strategies</p><p>18:15 "Building Trust Through Consistency"</p><p>21:37 Curiosity vs. Judgment in Life</p><p>25:16 "Empower Business Growth: Embrace Change"</p><p>Quote From Guest:</p><p>"You should always learn something new, try something new, do something new, meet somebody new, because I really feel like that keeps you alive and fresh and excited about life too."</p><p>Links:</p><p>Joanne's website - <a href="https://www.linktoexpert.com/" rel="noopener noreferrer" target="_blank">https://www.linktoexpert.com/</a></p><p>Consider The Value PDF - <a href="https://www.linktoexpert.com/siteupdates/Consider-the-value-of-your-LinktoEXPERT-membership.pdf" rel="noopener noreferrer" target="_blank">https://www.linktoexpert.com/siteupdates/Consider-the-value-of-your-LinktoEXPERT-membership.pdf</a></p>]]></content:encoded><link><![CDATA[https://www.yvonnemccoy.com/podcast/047]]></link><guid isPermaLink="false">4a51531e-bb08-4608-8304-0fe238dee175</guid><itunes:image href="https://artwork.captivate.fm/51341f21-3e31-4bc1-ab8a-401d40a1dcc9/R5KAKt-rtGzs8xrUoLyZpRrh.jpg"/><pubDate>Thu, 08 May 2025 04:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/4a51531e-bb08-4608-8304-0fe238dee175.mp3" length="24992404" type="audio/mpeg"/><itunes:duration>26:02</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>47</itunes:episode><podcast:episode>47</podcast:episode><podcast:season>1</podcast:season><podcast:transcript url="https://transcripts.captivate.fm/transcript/dfd2ca0e-1d28-41f0-8f5f-24e5678871f0/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/dfd2ca0e-1d28-41f0-8f5f-24e5678871f0/index.html" type="text/html"/></item><item><title>Myths and Truths About Hiring Virtual Assistants</title><itunes:title>Myths and Truths About Hiring Virtual Assistants</itunes:title><description><![CDATA[<p>In this insightful episode of the One Small Change podcast, Yvonne McCoy explores the powerful impact of small, strategic changes with guest Diane Rolston. Diane shares her journey from solo entrepreneur and overwhelmed mother to thriving business owner, all sparked by the decision to bring virtual assistants (VAs) into her workflow. She elaborates on when and how to delegate, debunks the top myths around hiring VAs, and discusses the transformative effects outsourcing can have on productivity, profits, and personal freedom. Diane offers actionable steps, practical tips, and resources to help listeners recognize when they’re VA-ready and how to maximize this game-changing support, especially for women entrepreneurs who often struggle with asking for help.</p><p><strong>QUOTE FROM GUEST:</strong></p><p>"You have permission to ask for help. We are not meant to be silos. Everyone has the ability to get help to scale your business, to have the financial success and the freedom you want." </p><p><strong>CHAPTERS:</strong></p><p>00:00 Balancing Entrepreneurship and Freedom</p><p>05:29 Business Growth Through Delegation</p><p>08:31 Streamline Tasks for Business Growth</p><p>12:55 "Delegation and Virtual Assistance Simplified"</p><p>17:17 VA Engagement Strategy: Four Clients</p><p>20:36 Virtual Assistant Backup Solutions</p><p>23:38 "Client Needs and VA Matching"</p><p>25:07 Managing Miscommunications with VAs</p><p>28:40 Maximize Productivity Through Brain Dumps</p><p>34:15 "Subscribe and Engage for Growth"</p><p>36:03 "Embrace Change, Stay Curious"</p><p><strong>LINKS:</strong></p><p><a href="https://www.dianerolston.com/" rel="noopener noreferrer" target="_blank">https://www.dianerolston.com/</a></p><p>The Ultimate Delegation Task List: Diane is sharing her list of <em>229+</em> tasks you can delegate right now:<strong> </strong><a href="https://keap.page/mw315/229-tasks-you-can-delegate1.html" rel="noopener noreferrer" target="_blank">https://keap.page/mw315/229-tasks-you-can-delegate1.html</a>&nbsp;</p><p>5 Critical Problems to Avoid When Delegating: Avoid common pitfalls and set yourself (and your new VA!) up for success: <a href="https://keap.page/mw315/copy-of-5-problems-in-delegating.html" rel="noopener noreferrer" target="_blank">https://keap.page/mw315/copy-of-5-problems-in-delegating.html</a> </p>]]></description><content:encoded><![CDATA[<p>In this insightful episode of the One Small Change podcast, Yvonne McCoy explores the powerful impact of small, strategic changes with guest Diane Rolston. Diane shares her journey from solo entrepreneur and overwhelmed mother to thriving business owner, all sparked by the decision to bring virtual assistants (VAs) into her workflow. She elaborates on when and how to delegate, debunks the top myths around hiring VAs, and discusses the transformative effects outsourcing can have on productivity, profits, and personal freedom. Diane offers actionable steps, practical tips, and resources to help listeners recognize when they’re VA-ready and how to maximize this game-changing support, especially for women entrepreneurs who often struggle with asking for help.</p><p><strong>QUOTE FROM GUEST:</strong></p><p>"You have permission to ask for help. We are not meant to be silos. Everyone has the ability to get help to scale your business, to have the financial success and the freedom you want." </p><p><strong>CHAPTERS:</strong></p><p>00:00 Balancing Entrepreneurship and Freedom</p><p>05:29 Business Growth Through Delegation</p><p>08:31 Streamline Tasks for Business Growth</p><p>12:55 "Delegation and Virtual Assistance Simplified"</p><p>17:17 VA Engagement Strategy: Four Clients</p><p>20:36 Virtual Assistant Backup Solutions</p><p>23:38 "Client Needs and VA Matching"</p><p>25:07 Managing Miscommunications with VAs</p><p>28:40 Maximize Productivity Through Brain Dumps</p><p>34:15 "Subscribe and Engage for Growth"</p><p>36:03 "Embrace Change, Stay Curious"</p><p><strong>LINKS:</strong></p><p><a href="https://www.dianerolston.com/" rel="noopener noreferrer" target="_blank">https://www.dianerolston.com/</a></p><p>The Ultimate Delegation Task List: Diane is sharing her list of <em>229+</em> tasks you can delegate right now:<strong> </strong><a href="https://keap.page/mw315/229-tasks-you-can-delegate1.html" rel="noopener noreferrer" target="_blank">https://keap.page/mw315/229-tasks-you-can-delegate1.html</a>&nbsp;</p><p>5 Critical Problems to Avoid When Delegating: Avoid common pitfalls and set yourself (and your new VA!) up for success: <a href="https://keap.page/mw315/copy-of-5-problems-in-delegating.html" rel="noopener noreferrer" target="_blank">https://keap.page/mw315/copy-of-5-problems-in-delegating.html</a> </p>]]></content:encoded><link><![CDATA[https://www.yvonnemccoy.com/podcast/046]]></link><guid isPermaLink="false">4515a877-4060-41ca-9acd-572251b3881b</guid><itunes:image href="https://artwork.captivate.fm/f7f7494a-2238-49ff-aaff-b5be58da7f85/tz8MX88pfEgpdYFjAuHSABdy.jpg"/><pubDate>Thu, 01 May 2025 04:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/4515a877-4060-41ca-9acd-572251b3881b.mp3" length="26313268" type="audio/mpeg"/><itunes:duration>36:33</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>46</itunes:episode><podcast:episode>46</podcast:episode><podcast:season>1</podcast:season><podcast:transcript url="https://transcripts.captivate.fm/transcript/cfbe19aa-9d55-454d-a7c0-1a2f54a48481/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/cfbe19aa-9d55-454d-a7c0-1a2f54a48481/index.html" type="text/html"/></item><item><title>AI Secrets To Writing Your Best-Selling Book with Kathy Kaye</title><itunes:title>AI Secrets To Writing Your Best-Selling Book with Kathy Kaye</itunes:title><description><![CDATA[<p>In this episode of One Small Change, Yvonne McCoy is joined by book marketing expert Kathy Kaye, who shares her transformative journey from being the behind-the-scenes business builder to an advocate for author visibility. Kathy reveals how making the small but impactful change of hiring a coach revolutionized her business and mindset, empowering her to embrace visibility and authenticity. She dives into the powerful advantages of publishing a non-fiction book as a marketing tool, breaking down common myths about book writing, and offering actionable steps for entrepreneurs and coaches ready to amplify their credibility, attract clients, and open new revenue streams. Whether you’re at the beginning of your entrepreneurial journey or looking to level up, Kathy’s wisdom around strategic authorship and personal transformation will inspire you to take that next small change with big impact.</p><p><strong>Guest Bio:</strong></p><p>Kathy Kaye is a seasoned book strategist who has helped over 600 individuals become bestselling authors since 2009. Specializing in guiding coaches and entrepreneurs through the publishing process, Kathy excels at turning powerful stories into bestselling books that build authority and expand business opportunities. With a background in online business development and a passion for leveraging books as marketing assets, she empowers clients to get visible, embrace their unique voice, and monetize their expertise.</p><p><strong>Chapters:</strong></p><p>00:00 "The Power of Coaching Questions"</p><p>04:48 Embrace Authenticity and Personal Growth</p><p>07:04 Book Success &amp; Growth in 2015</p><p>12:16 Simplifying Book Writing with AI</p><p>14:49 Books as Business Leverage</p><p>18:11 Business Reflections and Disappointments</p><p>22:36 Reverse Engineering Ideal Clients</p><p>23:42 "Rethinking Books and Personal Growth"</p><p>27:30 "Stay Fresh: Embrace New Changes"</p><p><strong>Quote:</strong></p><p>“Someone is waiting on you. Someone is waiting on your message. And in the absence of water, people will drink the sand. So they're going to find a solution, and it really should have been you.” — Kathy Kaye</p><p><strong>Link:</strong></p><p>AI Powered Best Seller Formula: Write one chapter a day, one hour a day, having AI interview you! Save time, reduce stress, and create a bestselling book faster than ever—your message, your voice, powered by AI. <a href="https://www.bsgpublishing.com/aipoweredbonus" rel="noopener noreferrer" target="_blank">https://bonusforauthors.com/ </a></p>]]></description><content:encoded><![CDATA[<p>In this episode of One Small Change, Yvonne McCoy is joined by book marketing expert Kathy Kaye, who shares her transformative journey from being the behind-the-scenes business builder to an advocate for author visibility. Kathy reveals how making the small but impactful change of hiring a coach revolutionized her business and mindset, empowering her to embrace visibility and authenticity. She dives into the powerful advantages of publishing a non-fiction book as a marketing tool, breaking down common myths about book writing, and offering actionable steps for entrepreneurs and coaches ready to amplify their credibility, attract clients, and open new revenue streams. Whether you’re at the beginning of your entrepreneurial journey or looking to level up, Kathy’s wisdom around strategic authorship and personal transformation will inspire you to take that next small change with big impact.</p><p><strong>Guest Bio:</strong></p><p>Kathy Kaye is a seasoned book strategist who has helped over 600 individuals become bestselling authors since 2009. Specializing in guiding coaches and entrepreneurs through the publishing process, Kathy excels at turning powerful stories into bestselling books that build authority and expand business opportunities. With a background in online business development and a passion for leveraging books as marketing assets, she empowers clients to get visible, embrace their unique voice, and monetize their expertise.</p><p><strong>Chapters:</strong></p><p>00:00 "The Power of Coaching Questions"</p><p>04:48 Embrace Authenticity and Personal Growth</p><p>07:04 Book Success &amp; Growth in 2015</p><p>12:16 Simplifying Book Writing with AI</p><p>14:49 Books as Business Leverage</p><p>18:11 Business Reflections and Disappointments</p><p>22:36 Reverse Engineering Ideal Clients</p><p>23:42 "Rethinking Books and Personal Growth"</p><p>27:30 "Stay Fresh: Embrace New Changes"</p><p><strong>Quote:</strong></p><p>“Someone is waiting on you. Someone is waiting on your message. And in the absence of water, people will drink the sand. So they're going to find a solution, and it really should have been you.” — Kathy Kaye</p><p><strong>Link:</strong></p><p>AI Powered Best Seller Formula: Write one chapter a day, one hour a day, having AI interview you! Save time, reduce stress, and create a bestselling book faster than ever—your message, your voice, powered by AI. <a href="https://www.bsgpublishing.com/aipoweredbonus" rel="noopener noreferrer" target="_blank">https://bonusforauthors.com/ </a></p>]]></content:encoded><link><![CDATA[https://www.yvonnemccoy.com/podcast/045]]></link><guid isPermaLink="false">de1f6012-c23c-4eca-9997-cb964e4972f0</guid><itunes:image href="https://artwork.captivate.fm/d32c37d1-b3e2-46bc-964f-725f4cf52515/sI9ksKNdIvk1DlkUMA81Dzrj.jpg"/><pubDate>Thu, 24 Apr 2025 04:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/d39e6a81-52ee-4448-a75c-2469065452c2/TOSC-045-Kathy-Kaye-V1-converted.mp3" length="21560980" type="audio/mpeg"/><itunes:duration>29:57</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>45</itunes:episode><podcast:episode>45</podcast:episode><podcast:season>1</podcast:season><itunes:summary>Kathy Kaye dives into the powerful advantages of publishing a non-fiction book as a marketing tool.</itunes:summary><podcast:transcript url="https://transcripts.captivate.fm/transcript/0260a77f-22ff-4b45-a9d1-770e2859b4ee/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/0260a77f-22ff-4b45-a9d1-770e2859b4ee/index.html" type="text/html"/></item><item><title>Discover The Power of Clarity &amp; Small Changes</title><itunes:title>Discover The Power of Clarity &amp; Small Changes</itunes:title><description><![CDATA[<p>In this special episode, host Yvonne McCoy shares her insights on implementing the "Quarterly Clarity Check-in." Yvonne emphasizes the importance of clarity and direction when setting and achieving business goals. She introduces key questions and concepts that guide listeners in evaluating their progress and making the necessary adjustments. Through personal anecdotes and actionable steps, Yvonne encourages listeners to celebrate achievements, understand their unique processes, and take consistent action toward a defined vision. This episode is all about self-discovery, leveraging strengths, and navigating business challenges with clarity and purpose.</p><p><strong>Quote:</strong></p><p>"You don't need to be fixed. You just need to be found."</p><p><strong>Link:</strong></p><p><a href="https://calendly.com/ymccoy" rel="noopener noreferrer" target="_blank">bookacallwithyvonne.com</a></p>]]></description><content:encoded><![CDATA[<p>In this special episode, host Yvonne McCoy shares her insights on implementing the "Quarterly Clarity Check-in." Yvonne emphasizes the importance of clarity and direction when setting and achieving business goals. She introduces key questions and concepts that guide listeners in evaluating their progress and making the necessary adjustments. Through personal anecdotes and actionable steps, Yvonne encourages listeners to celebrate achievements, understand their unique processes, and take consistent action toward a defined vision. This episode is all about self-discovery, leveraging strengths, and navigating business challenges with clarity and purpose.</p><p><strong>Quote:</strong></p><p>"You don't need to be fixed. You just need to be found."</p><p><strong>Link:</strong></p><p><a href="https://calendly.com/ymccoy" rel="noopener noreferrer" target="_blank">bookacallwithyvonne.com</a></p>]]></content:encoded><link><![CDATA[https://www.yvonnemccoy.com/podcast/044]]></link><guid isPermaLink="false">afc661cb-e59c-453a-acbf-ebd88b64d84e</guid><itunes:image href="https://artwork.captivate.fm/f4df269c-cb17-498f-bbd4-dd6658be7f92/UyrBRw5fWBS0GMbwXKbRiwJc.jpg"/><pubDate>Thu, 17 Apr 2025 04:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/f6b82016-aa42-4761-b641-1d901d0ae9dc/TOSC-044-Yvonne-McCoy-V1-converted.mp3" length="23024596" type="audio/mpeg"/><itunes:duration>31:59</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>44</itunes:episode><podcast:episode>44</podcast:episode><podcast:season>1</podcast:season><podcast:transcript url="https://transcripts.captivate.fm/transcript/2b9e7db7-570e-49ec-83b1-241ea3c24822/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/2b9e7db7-570e-49ec-83b1-241ea3c24822/index.html" type="text/html"/></item><item><title>Leveraging Podcasts for Strategic Connections with Steve Brossman</title><itunes:title>Leveraging Podcasts for Strategic Connections with Steve Brossman</itunes:title><description><![CDATA[<p>In this episode of "The One Small Change" podcast, host Yvonne McCoy welcomes guest Steve Brossman, who shares his journey from a professional athlete to a successful entrepreneur, leveraging podcast guest appearances during challenging times. Steve discusses how a strategic shift to podcasting during the COVID-19 pandemic took his business from zero to six figures in North America in under ten months. He emphasizes the importance of viewing podcasts as doorways to new opportunities rather than just platforms for interviews. This episode offers valuable insights for entrepreneurs looking to expand their reach and add value through podcasting.</p><p><strong>Guest Bio:</strong> </p><p>Steve Brossman is a seasoned entrepreneur from Australia who transitioned from a professional athletic career to delve into the fitness industry. He found success by leveraging podcast guest appearances to expand his business internationally, particularly during the COVID-19 pandemic. Through this experience, Steve has developed training programs to help others utilize podcasts effectively and continues to mentor aspiring entrepreneurs worldwide.</p><p><strong>Quote:</strong></p><p>"It is your personality and passion, not perfection, that produces profits."</p><p><strong>Links:</strong></p><p>PodGuest Business Accelerator: A copy of my Back Pocket Guide How to become a 6 fig Podcast Guest. PLUS a personal call</p><p><a href="https://stevebrossman.com/6figpod" rel="noopener noreferrer" target="_blank">https://stevebrossman.com/6figpod</a></p>]]></description><content:encoded><![CDATA[<p>In this episode of "The One Small Change" podcast, host Yvonne McCoy welcomes guest Steve Brossman, who shares his journey from a professional athlete to a successful entrepreneur, leveraging podcast guest appearances during challenging times. Steve discusses how a strategic shift to podcasting during the COVID-19 pandemic took his business from zero to six figures in North America in under ten months. He emphasizes the importance of viewing podcasts as doorways to new opportunities rather than just platforms for interviews. This episode offers valuable insights for entrepreneurs looking to expand their reach and add value through podcasting.</p><p><strong>Guest Bio:</strong> </p><p>Steve Brossman is a seasoned entrepreneur from Australia who transitioned from a professional athletic career to delve into the fitness industry. He found success by leveraging podcast guest appearances to expand his business internationally, particularly during the COVID-19 pandemic. Through this experience, Steve has developed training programs to help others utilize podcasts effectively and continues to mentor aspiring entrepreneurs worldwide.</p><p><strong>Quote:</strong></p><p>"It is your personality and passion, not perfection, that produces profits."</p><p><strong>Links:</strong></p><p>PodGuest Business Accelerator: A copy of my Back Pocket Guide How to become a 6 fig Podcast Guest. PLUS a personal call</p><p><a href="https://stevebrossman.com/6figpod" rel="noopener noreferrer" target="_blank">https://stevebrossman.com/6figpod</a></p>]]></content:encoded><link><![CDATA[https://www.yvonnemccoy.com/podcast/043]]></link><guid isPermaLink="false">e993f868-ac3e-4276-9807-e076171f76f0</guid><itunes:image href="https://artwork.captivate.fm/71c7f637-bb13-4acd-973d-7ca9659c6037/n-B4drVQerNzxCITLjM6iJZl.jpg"/><pubDate>Thu, 10 Apr 2025 04:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/60bbb43a-65e4-461e-b99b-afebbc095a92/TOSC-043-Steve-Brossman-V1-converted.mp3" length="25591588" type="audio/mpeg"/><itunes:duration>30:28</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>43</itunes:episode><podcast:episode>43</podcast:episode><podcast:season>1</podcast:season><podcast:transcript url="https://transcripts.captivate.fm/transcript/767f1ced-cdc4-413b-9ff1-bb57008f6e95/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/767f1ced-cdc4-413b-9ff1-bb57008f6e95/index.html" type="text/html"/></item><item><title>Secrets of Successful Entrepreneurial Speaking with Leisa Reid</title><itunes:title>Secrets of Successful Entrepreneurial Speaking with Leisa Reid</itunes:title><description><![CDATA[<p>In this episode of the One Small Change podcast, host Yvonne McCoy is joined by Leisa Reid, the founder of Get Speaking Gigs Now and CEO of the International Speaker Network. Leisa shares insights into the power of public speaking as a strategic tool for entrepreneurs. She discusses how speaking can effortlessly attract clients, expand visibility, and create meaningful connections. Drawing from her expertise, Leisa offers practical tips for both creating your own stage and finding opportunities on others' stages to amplify your message and reach the right audience.</p><p><strong>CHAPTERS</strong></p><p>00:00 Attracting Clients Authentically</p><p>03:33 Importance of Speaking with Impact</p><p>07:41 Balancing Routine and Spontaneity</p><p>11:30 Strategic Speaker Engagement Planning</p><p>15:14 Balancing Roles: Entrepreneur's Self-Management</p><p>17:00 Identifying Your Speaking Opportunity</p><p>19:25 Speaking: Educate and Highlight Opportunities</p><p>22:44 Authenticity Over Memorization in Speaking</p><p>25:55 Podcast Engagement and Growth</p><p><strong>QUOTE:</strong></p><p>"Do what makes your heart sing." - Leisa Reid</p><p><strong>LINKS:</strong></p><p>5 Top Tips to Get More Speaking Gigs Now</p><p><a href="https://yvonnebmccoy--getspeakinggigsnow.thrivecart.com/5-top-tips/" rel="noopener noreferrer" target="_blank">https://yvonnebmccoy--getspeakinggigsnow.thrivecart.com/5-top-tips/</a></p>]]></description><content:encoded><![CDATA[<p>In this episode of the One Small Change podcast, host Yvonne McCoy is joined by Leisa Reid, the founder of Get Speaking Gigs Now and CEO of the International Speaker Network. Leisa shares insights into the power of public speaking as a strategic tool for entrepreneurs. She discusses how speaking can effortlessly attract clients, expand visibility, and create meaningful connections. Drawing from her expertise, Leisa offers practical tips for both creating your own stage and finding opportunities on others' stages to amplify your message and reach the right audience.</p><p><strong>CHAPTERS</strong></p><p>00:00 Attracting Clients Authentically</p><p>03:33 Importance of Speaking with Impact</p><p>07:41 Balancing Routine and Spontaneity</p><p>11:30 Strategic Speaker Engagement Planning</p><p>15:14 Balancing Roles: Entrepreneur's Self-Management</p><p>17:00 Identifying Your Speaking Opportunity</p><p>19:25 Speaking: Educate and Highlight Opportunities</p><p>22:44 Authenticity Over Memorization in Speaking</p><p>25:55 Podcast Engagement and Growth</p><p><strong>QUOTE:</strong></p><p>"Do what makes your heart sing." - Leisa Reid</p><p><strong>LINKS:</strong></p><p>5 Top Tips to Get More Speaking Gigs Now</p><p><a href="https://yvonnebmccoy--getspeakinggigsnow.thrivecart.com/5-top-tips/" rel="noopener noreferrer" target="_blank">https://yvonnebmccoy--getspeakinggigsnow.thrivecart.com/5-top-tips/</a></p>]]></content:encoded><link><![CDATA[https://www.yvonnemccoy.com/podcast/042]]></link><guid isPermaLink="false">244e919f-7aa0-4e3c-a8ed-f8e80e06d16a</guid><itunes:image href="https://artwork.captivate.fm/b298279a-ed51-473c-9833-87396b0c9d3c/v1swEq2_gi5wr8db41UWmE8p.jpg"/><pubDate>Thu, 03 Apr 2025 04:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/9063ffd8-cc33-4373-a071-5800dec80b5a/TOSC-042-Leisa-Reid-V1-converted.mp3" length="20069428" type="audio/mpeg"/><itunes:duration>27:52</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>42</itunes:episode><podcast:episode>42</podcast:episode><podcast:season>1</podcast:season><podcast:transcript url="https://transcripts.captivate.fm/transcript/f3cbf94b-74f1-4f97-a0a4-fea307e0a430/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/f3cbf94b-74f1-4f97-a0a4-fea307e0a430/index.html" type="text/html"/></item><item><title>Transforming Your Mindset &amp; Subconscious Beliefs with Judy Kane</title><itunes:title>Transforming Your Mindset &amp; Subconscious Beliefs with Judy Kane</itunes:title><description><![CDATA[<p>In this enlightening conversation, Yvonne McCoy and Judy Kane explore the transformative power of addressing subconscious beliefs and the mind-body connection. Judy shares her journey from an IT background to holistic healing, emphasizing the importance of recognizing and clearing limiting beliefs, or 'head trash,' that hinder personal and professional growth. The discussion highlights practical steps for self-discovery, the significance of understanding what one truly wants, and the interconnectedness of various aspects of life. Listeners are encouraged to embrace change and take actionable steps towards their goals.</p><p><strong>CHAPTERS:</strong></p><p>00:00 Introduction to Transformation and Growth</p><p>03:07 The Journey from IT to Holistic Healing</p><p>05:55 Understanding the Mind-Body Connection</p><p>09:07 Identifying and Addressing Limiting Beliefs</p><p>12:13 The Process of Clearing Head Trash</p><p>15:01 The Importance of Self-Discovery and Awareness</p><p>17:50 Practical Steps for Personal Growth</p><p>20:57 Creating a Vision for the Future</p><p>23:48 Final Thoughts and Encouragement</p><p><strong>QUOTE FROM GUEST:</strong></p><p>"You can change beliefs to achieve your goals."</p><p><strong>LINKS:</strong></p><p><span style="font-family: var(--bs-font-sans-serif); font-size: 1.125rem; color: var(--bs-accordion-color);">For more information about limiting beliefs, download resources from here:</span></p><p><a href="https://www.alignedconsciousness.com/resources/" rel="noopener noreferrer" target="_blank">https://www.alignedconsciousness.com/resources/</a></p>]]></description><content:encoded><![CDATA[<p>In this enlightening conversation, Yvonne McCoy and Judy Kane explore the transformative power of addressing subconscious beliefs and the mind-body connection. Judy shares her journey from an IT background to holistic healing, emphasizing the importance of recognizing and clearing limiting beliefs, or 'head trash,' that hinder personal and professional growth. The discussion highlights practical steps for self-discovery, the significance of understanding what one truly wants, and the interconnectedness of various aspects of life. Listeners are encouraged to embrace change and take actionable steps towards their goals.</p><p><strong>CHAPTERS:</strong></p><p>00:00 Introduction to Transformation and Growth</p><p>03:07 The Journey from IT to Holistic Healing</p><p>05:55 Understanding the Mind-Body Connection</p><p>09:07 Identifying and Addressing Limiting Beliefs</p><p>12:13 The Process of Clearing Head Trash</p><p>15:01 The Importance of Self-Discovery and Awareness</p><p>17:50 Practical Steps for Personal Growth</p><p>20:57 Creating a Vision for the Future</p><p>23:48 Final Thoughts and Encouragement</p><p><strong>QUOTE FROM GUEST:</strong></p><p>"You can change beliefs to achieve your goals."</p><p><strong>LINKS:</strong></p><p><span style="font-family: var(--bs-font-sans-serif); font-size: 1.125rem; color: var(--bs-accordion-color);">For more information about limiting beliefs, download resources from here:</span></p><p><a href="https://www.alignedconsciousness.com/resources/" rel="noopener noreferrer" target="_blank">https://www.alignedconsciousness.com/resources/</a></p>]]></content:encoded><link><![CDATA[https://www.yvonnemccoy.com/podcast/041]]></link><guid isPermaLink="false">99749cf3-2375-4538-88f0-9afe43ad2912</guid><itunes:image href="https://artwork.captivate.fm/b3e35520-f749-45c3-8c74-4dae9f648ce1/myVMqpnXBQKop6Ctmy5N9YC6.jpg"/><pubDate>Thu, 27 Mar 2025 09:27:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/ee95db34-0cab-4486-b310-2945e55aff39/TOSC-041-Judy-Kane-FINAL.mp3" length="11997118" type="audio/mpeg"/><itunes:duration>25:00</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>41</itunes:episode><podcast:episode>41</podcast:episode><podcast:season>1</podcast:season><itunes:summary>In this enlightening conversation, Yvonne McCoy and Judy Kane explore the transformative power of addressing subconscious beliefs and the mind-body connection.</itunes:summary><podcast:transcript url="https://transcripts.captivate.fm/transcript/043c30ad-4300-4f8a-ae41-efab46951546/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/043c30ad-4300-4f8a-ae41-efab46951546/index.html" type="text/html"/></item><item><title>Transformative Small Changes for Personal Growth with Ell Graniel</title><itunes:title>Transformative Small Changes for Personal Growth with Ell Graniel</itunes:title><description><![CDATA[<p>In this episode of "The One Small Change Podcast," host Yvonne McCoy welcomes guest Ell Graniel, who shares her journey of personal transformation and growth through the recognition of small yet profound changes. Ell delves into her path from a challenging upbringing to discovering the power of taking charge of her life. Together, they discuss the significance of self-discovery and the impact of embracing change to unlock one's full potential. Listen as Yvonne and Ell explore the intricacies of mindset, neuroplasticity, and the courage required to step into one's true self.</p><p><strong>Guest Bio:</strong></p><p>Ell Graniel is a personal development coach and expert in neuroplasticity. With over 27 years of experience, Ell specializes in helping individuals identify their unique strengths, rewire their mindset, and break free from limiting beliefs. Her work centers on empowering people to uncover their true potential and achieve transformative growth in both their personal and professional lives.</p><p><strong>Chapters:</strong></p><p>00:00 "Transformative Journey from Poverty"</p><p>05:54 Brain Wiring and Personal Transformation</p><p>09:43 Embracing Inner Strength</p><p>13:31 "Realizing Simple Changes"</p><p>14:17 Unlock Hidden Opportunities</p><p>18:06 "Self-Understanding Before Success"</p><p>23:44 "Generous Gift: Podcast Growth Journey"</p><p>25:24 "Pause, Reflect, and Improve"</p><p><strong>Main Quote by the Guest:</strong></p><p>"When you can identify what your strengths are, that can help you put together a mosaic much better." - Ell Graniel</p><p><strong>Links to Guest's Website:</strong></p><p>Your Success Mindset Scorecard - <a href="https://bit.ly/SuccesswithEll" rel="noopener noreferrer" target="_blank">https://bit.ly/SuccesswithEll</a></p>]]></description><content:encoded><![CDATA[<p>In this episode of "The One Small Change Podcast," host Yvonne McCoy welcomes guest Ell Graniel, who shares her journey of personal transformation and growth through the recognition of small yet profound changes. Ell delves into her path from a challenging upbringing to discovering the power of taking charge of her life. Together, they discuss the significance of self-discovery and the impact of embracing change to unlock one's full potential. Listen as Yvonne and Ell explore the intricacies of mindset, neuroplasticity, and the courage required to step into one's true self.</p><p><strong>Guest Bio:</strong></p><p>Ell Graniel is a personal development coach and expert in neuroplasticity. With over 27 years of experience, Ell specializes in helping individuals identify their unique strengths, rewire their mindset, and break free from limiting beliefs. Her work centers on empowering people to uncover their true potential and achieve transformative growth in both their personal and professional lives.</p><p><strong>Chapters:</strong></p><p>00:00 "Transformative Journey from Poverty"</p><p>05:54 Brain Wiring and Personal Transformation</p><p>09:43 Embracing Inner Strength</p><p>13:31 "Realizing Simple Changes"</p><p>14:17 Unlock Hidden Opportunities</p><p>18:06 "Self-Understanding Before Success"</p><p>23:44 "Generous Gift: Podcast Growth Journey"</p><p>25:24 "Pause, Reflect, and Improve"</p><p><strong>Main Quote by the Guest:</strong></p><p>"When you can identify what your strengths are, that can help you put together a mosaic much better." - Ell Graniel</p><p><strong>Links to Guest's Website:</strong></p><p>Your Success Mindset Scorecard - <a href="https://bit.ly/SuccesswithEll" rel="noopener noreferrer" target="_blank">https://bit.ly/SuccesswithEll</a></p>]]></content:encoded><link><![CDATA[https://www.yvonnemccoy.com/podcast/040]]></link><guid isPermaLink="false">cda95163-8827-4add-b32d-831c31b07cd9</guid><itunes:image href="https://artwork.captivate.fm/731300e7-a642-4ee6-91ca-a876e7f22a6e/XHpzrc1r3bLF8nC1NGTzKZ80.jpg"/><pubDate>Thu, 20 Mar 2025 09:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/7cc3912d-3309-407c-a3cf-07b7b222bfe8/TOSC-040-Ell-Graniel-V1-converted.mp3" length="19008724" type="audio/mpeg"/><itunes:duration>26:24</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>40</itunes:episode><podcast:episode>40</podcast:episode><podcast:season>1</podcast:season><podcast:transcript url="https://transcripts.captivate.fm/transcript/a1ae4154-0055-4149-8aae-bfb6ad31b172/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/a1ae4154-0055-4149-8aae-bfb6ad31b172/index.html" type="text/html"/></item><item><title>Overcoming Fears and Asking for Opportunities with Orly Amor</title><itunes:title>Overcoming Fears and Asking for Opportunities with Orly Amor</itunes:title><description><![CDATA[<p>In this episode of One Small Change, host Yvonne McCoy is joined by Orly Amor, who shares her transformative journey from property management to becoming a motivational speaker. Through personal anecdotes and insights, Orly emphasizes the importance of overcoming fears, asking for what you want, and sharing your story to inspire others. The conversation delves into mindset shifts, core values, and the courage needed to step out of one's comfort zone.</p><p><strong>Guest Bio:</strong> </p><p>Orly Amor is a sought-after business coach for public speakers who focuses on helping speakers get paid for sharing their message. With a background spanning over 25 years in property management, Orly's journey into motivational speaking began unexpectedly but led her to discover the impact of sharing her personal story. She is also the founder of a foundation dedicated to helping rescue victims of human trafficking, further showcasing her commitment to service and community.</p><p><strong>Chapters:</strong></p><p>00:00 "Leap of Faith: Embracing Survival"</p><p>05:58 External Expectations Shape Mindset</p><p>07:06 Mindset Mastery: Self-Reflection Tool</p><p>12:25 Genuine Networking and Collaboration Benefits</p><p>13:18 Mindset: Key to Entrepreneurial Resilience</p><p>17:25 "Ask to Achieve in Business"</p><p>21:08 "Finding Purpose Through Self-Reflection"</p><p>25:07 Healing Centers for Trafficking Victims</p><p>27:00 "Subscribe, Share, and Grow Together"</p><p><strong>Main Quote by the Guest:</strong> </p><p>"If you have a plan A and a plan B, your plan B will become your plan A."</p><p><strong>Links to Guest's Website:</strong> </p><p>[FREE MASTERCLASS]</p><p>How to Make $150K in Your First Year of Public Speaking</p><p><a href="https://crm.meetorlyamor.com/pga-masterclass" rel="noopener noreferrer" target="_blank">https://crm.meetorlyamor.com/pga-masterclass</a></p>]]></description><content:encoded><![CDATA[<p>In this episode of One Small Change, host Yvonne McCoy is joined by Orly Amor, who shares her transformative journey from property management to becoming a motivational speaker. Through personal anecdotes and insights, Orly emphasizes the importance of overcoming fears, asking for what you want, and sharing your story to inspire others. The conversation delves into mindset shifts, core values, and the courage needed to step out of one's comfort zone.</p><p><strong>Guest Bio:</strong> </p><p>Orly Amor is a sought-after business coach for public speakers who focuses on helping speakers get paid for sharing their message. With a background spanning over 25 years in property management, Orly's journey into motivational speaking began unexpectedly but led her to discover the impact of sharing her personal story. She is also the founder of a foundation dedicated to helping rescue victims of human trafficking, further showcasing her commitment to service and community.</p><p><strong>Chapters:</strong></p><p>00:00 "Leap of Faith: Embracing Survival"</p><p>05:58 External Expectations Shape Mindset</p><p>07:06 Mindset Mastery: Self-Reflection Tool</p><p>12:25 Genuine Networking and Collaboration Benefits</p><p>13:18 Mindset: Key to Entrepreneurial Resilience</p><p>17:25 "Ask to Achieve in Business"</p><p>21:08 "Finding Purpose Through Self-Reflection"</p><p>25:07 Healing Centers for Trafficking Victims</p><p>27:00 "Subscribe, Share, and Grow Together"</p><p><strong>Main Quote by the Guest:</strong> </p><p>"If you have a plan A and a plan B, your plan B will become your plan A."</p><p><strong>Links to Guest's Website:</strong> </p><p>[FREE MASTERCLASS]</p><p>How to Make $150K in Your First Year of Public Speaking</p><p><a href="https://crm.meetorlyamor.com/pga-masterclass" rel="noopener noreferrer" target="_blank">https://crm.meetorlyamor.com/pga-masterclass</a></p>]]></content:encoded><link><![CDATA[https://www.yvonnemccoy.com/podcast/039]]></link><guid isPermaLink="false">fce296a1-7f88-442a-8ab3-852e091c746a</guid><itunes:image href="https://artwork.captivate.fm/e041aa07-4196-416f-9612-ff673b02cf3c/wptSWKW2twKmr88NIA6ufkGI.jpg"/><pubDate>Thu, 13 Mar 2025 04:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/8b73c605-09d3-42ec-b809-635cbfb95b19/TOSC-039-Orly-Amor-V1-converted.mp3" length="20944372" type="audio/mpeg"/><itunes:duration>29:05</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>39</itunes:episode><podcast:episode>39</podcast:episode><podcast:season>1</podcast:season><podcast:transcript url="https://transcripts.captivate.fm/transcript/3917d7b7-9c0c-4566-afd7-cdd2f9856767/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/3917d7b7-9c0c-4566-afd7-cdd2f9856767/index.html" type="text/html"/></item><item><title>Turning Challenges into Opportunities with Martin Salama</title><itunes:title>Turning Challenges into Opportunities with Martin Salama</itunes:title><description><![CDATA[<p>Join host Yvonne McCoy as she dives into an engaging conversation with Martin Salama, exploring how unexpected challenges can lead to significant personal and professional transformations. Martin shares his story of resilience through financial setbacks and personal changes, highlighting the powerful concept of shifting from a mindset of lack to abundance. Throughout the episode, Martin reveals his three-step cycle of A's—Ask, Act, and Attitude—and how entrepreneurs can apply this framework for sustainable success. Yvonne and Martin discuss the importance of open-ended questions, strategic networking, and the mindset shifts necessary to thrive in business.</p><p><strong>Guest Bio:</strong></p><p>Martin Salama is a renowned life coach known for helping individuals and entrepreneurs unlock their potential by shifting mindsets from scarcity to abundance. With a journey defined by resilience in the face of financial loss and personal upheaval, Martin has transformed challenges into opportunities, encouraging others to focus on growth and empowerment. His work now focuses on helping entrepreneurs create sustainable and thriving businesses through his unique coaching methodologies.</p><p><strong>Chapters:</strong></p><p>00:00 Life-Changing 2008 Project Venture</p><p>06:18 Mindset Shift Inspired by Ted Lasso</p><p>07:36 "Think 'How,' Not 'Does'"</p><p>10:36 Effective Questioning in Marketing</p><p>14:04 From Intention to Implementation</p><p>19:21 "Attracting Clients Through Self-Presentation"</p><p>21:17 "Ask for What You Want"</p><p>24:35 "Supercharge Your Business Growth"</p><p><strong>Main Quote by the Guest:</strong></p><p>"Things happen through me. Good or bad, they happen through me." - Martin Salama</p><p><strong>Links to Guest's Website:</strong></p><p><a href="https://connectwithmartin.com/" rel="noopener noreferrer" target="_blank">https://connectwithmartin.com/</a></p><p><a href="https://thewarriorslifecode.com/cycle-of-a" rel="noopener noreferrer" target="_blank">https://thewarriorslifecode.com/cycle-of-a</a></p>]]></description><content:encoded><![CDATA[<p>Join host Yvonne McCoy as she dives into an engaging conversation with Martin Salama, exploring how unexpected challenges can lead to significant personal and professional transformations. Martin shares his story of resilience through financial setbacks and personal changes, highlighting the powerful concept of shifting from a mindset of lack to abundance. Throughout the episode, Martin reveals his three-step cycle of A's—Ask, Act, and Attitude—and how entrepreneurs can apply this framework for sustainable success. Yvonne and Martin discuss the importance of open-ended questions, strategic networking, and the mindset shifts necessary to thrive in business.</p><p><strong>Guest Bio:</strong></p><p>Martin Salama is a renowned life coach known for helping individuals and entrepreneurs unlock their potential by shifting mindsets from scarcity to abundance. With a journey defined by resilience in the face of financial loss and personal upheaval, Martin has transformed challenges into opportunities, encouraging others to focus on growth and empowerment. His work now focuses on helping entrepreneurs create sustainable and thriving businesses through his unique coaching methodologies.</p><p><strong>Chapters:</strong></p><p>00:00 Life-Changing 2008 Project Venture</p><p>06:18 Mindset Shift Inspired by Ted Lasso</p><p>07:36 "Think 'How,' Not 'Does'"</p><p>10:36 Effective Questioning in Marketing</p><p>14:04 From Intention to Implementation</p><p>19:21 "Attracting Clients Through Self-Presentation"</p><p>21:17 "Ask for What You Want"</p><p>24:35 "Supercharge Your Business Growth"</p><p><strong>Main Quote by the Guest:</strong></p><p>"Things happen through me. Good or bad, they happen through me." - Martin Salama</p><p><strong>Links to Guest's Website:</strong></p><p><a href="https://connectwithmartin.com/" rel="noopener noreferrer" target="_blank">https://connectwithmartin.com/</a></p><p><a href="https://thewarriorslifecode.com/cycle-of-a" rel="noopener noreferrer" target="_blank">https://thewarriorslifecode.com/cycle-of-a</a></p>]]></content:encoded><link><![CDATA[https://www.yvonnemccoy.com/podcast/038]]></link><guid isPermaLink="false">02b282cf-7d9c-4ea5-af05-41b9930b56de</guid><itunes:image href="https://artwork.captivate.fm/5eb34d1d-7fde-4a4c-ae7d-e5f17a04552d/lf6qxMfUR0_gkAQcHHHcaxgI.jpg"/><pubDate>Thu, 06 Mar 2025 04:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/950e33b4-49a7-4319-bbff-470ba23720e8/TOSC-038-Martin-Salama-V1-converted.mp3" length="19074388" type="audio/mpeg"/><itunes:duration>26:30</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>38</itunes:episode><podcast:episode>38</podcast:episode><podcast:season>1</podcast:season><podcast:transcript url="https://transcripts.captivate.fm/transcript/df9ff005-782d-4137-9c43-b9e0fde2a4b2/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/df9ff005-782d-4137-9c43-b9e0fde2a4b2/index.html" type="text/html"/></item><item><title>Client Attraction From Leads to Loyal Clients with Michael Whitehouse</title><itunes:title>Client Attraction From Leads to Loyal Clients with Michael Whitehouse</itunes:title><description><![CDATA[<p>Michael Whitehouse joins host Yvonne McCoy on the One Small Change podcast for an engaging discussion about authenticity and its transformative power within entrepreneurship. Michael shares his journey of embracing authenticity by choosing to lean into what truly resonated with him, rather than following prescribed paths that didn't align with his values. Together, they explore the importance of focusing energy on what you love and simplifying strategies to achieve success. </p><p><strong>CHAPTERS</strong></p><p>00:00 "Exploration &amp; Growth with Yvonne McCoy"</p><p>03:53 Passion vs. Strategy Balancing Act</p><p>06:59 Daily Emails as Private Social Media</p><p>12:18 "Strategic Social Media Engagement"</p><p>15:33 "Being Ready for Client Engagement"</p><p>16:36 Client Attraction Strategies</p><p>22:05 "Answer Nine Questions First"</p><p>25:04 Mediterranean Cruise Bucket List Quest</p><p>26:08 Avoid "Should" Mentality</p><p><strong>MAIN QUOTE:</strong></p><p>"Do what works and nothing else."</p><p><strong>LINKS:</strong></p><p><a href="https://yvonnebmccoy--guy.thrivecart.com/nine-questions-ebook/" rel="noopener noreferrer" target="_blank">Michael's Free Guide - 9 Foundational Questions for your Business </a></p>]]></description><content:encoded><![CDATA[<p>Michael Whitehouse joins host Yvonne McCoy on the One Small Change podcast for an engaging discussion about authenticity and its transformative power within entrepreneurship. Michael shares his journey of embracing authenticity by choosing to lean into what truly resonated with him, rather than following prescribed paths that didn't align with his values. Together, they explore the importance of focusing energy on what you love and simplifying strategies to achieve success. </p><p><strong>CHAPTERS</strong></p><p>00:00 "Exploration &amp; Growth with Yvonne McCoy"</p><p>03:53 Passion vs. Strategy Balancing Act</p><p>06:59 Daily Emails as Private Social Media</p><p>12:18 "Strategic Social Media Engagement"</p><p>15:33 "Being Ready for Client Engagement"</p><p>16:36 Client Attraction Strategies</p><p>22:05 "Answer Nine Questions First"</p><p>25:04 Mediterranean Cruise Bucket List Quest</p><p>26:08 Avoid "Should" Mentality</p><p><strong>MAIN QUOTE:</strong></p><p>"Do what works and nothing else."</p><p><strong>LINKS:</strong></p><p><a href="https://yvonnebmccoy--guy.thrivecart.com/nine-questions-ebook/" rel="noopener noreferrer" target="_blank">Michael's Free Guide - 9 Foundational Questions for your Business </a></p>]]></content:encoded><link><![CDATA[https://www.yvonnemccoy.com/podcast/037]]></link><guid isPermaLink="false">bd335bbf-b67a-4ab3-81af-2d8f059dcbcb</guid><itunes:image href="https://artwork.captivate.fm/cb9b2fb4-f037-4cc6-b15b-2d46474a4f20/lAub3iojK4ln04aMoVpuVtu4.jpg"/><pubDate>Thu, 27 Feb 2025 09:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/443bec50-7e08-49bd-be78-21ccfb98d745/TOSC-035-Michael-Whitehouse-V1-converted.mp3" length="22592116" type="audio/mpeg"/><itunes:duration>26:54</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>37</itunes:episode><podcast:episode>37</podcast:episode><podcast:season>1</podcast:season></item><item><title>Creating a Dynamic Brand Identity with Brigitte Bojkowszky</title><itunes:title>Creating a Dynamic Brand Identity with Brigitte Bojkowszky</itunes:title><description><![CDATA[<p>In this episode of The One Small Change Podcast, Yvonne McCoy welcomes Brigitte Borski, PhD, as they explore the profound impact of a mindset shift on personal and professional transformation. Brigitte discusses how starting with a single change in mindset can lead to a domino effect of personal evolution and entrepreneurial success. Sharing her own journey from a flight attendant to a professor and entrepreneur, Brigitte highlights the importance of resilience and embracing discomfort as a place for growth and opportunity. The discussion also delves into the essentials of personal branding and how a growth mindset is key to unlocking potential both in entrepreneurship and beyond.</p><p><strong>Guest Bio:</strong></p><p>Brigitte Borski, PhD, is an accomplished entrepreneur with a diverse background in academia, corporate leadership, and professorship. Her passion lies in helping individuals embrace a growth mindset and develop a personal brand that aligns with their values and ambitions. Brigitte's journey from a flight attendant to an entrepreneur has equipped her with unique insights into the power of transformation through seemingly small changes.</p><p><strong>Chapters:</strong></p><p>00:00 Embracing Failure as Growth</p><p>05:48 "Embrace Uncertainty for Growth"</p><p>08:06 "Resilience in Weight Loss &amp; Entrepreneurship"</p><p>12:35 Entrepreneurship: Exploration and Growth Mindset</p><p>15:05 "Define Your Personal Brand First"</p><p>18:44 "Coaching: Balancing Logic and Emotion"</p><p>22:16 Embrace Growth and Uniqueness</p><p>26:35 "Stay Curious: Fuel Your Growth"</p><p>27:23 Embrace Small Changes Together</p><p><strong>Main Quote:</strong></p><p>"Your brand is not what you do. It's who you are and how you show up in the world. It's the light you bring that turns invisibility into impact." - Brigitte Borski</p><p><strong>Links:</strong></p><ul><li><a href="https://bridgetbrands.com/" rel="noopener noreferrer" target="_blank">https://bridgetbrands.com/</a></li></ul><br/>]]></description><content:encoded><![CDATA[<p>In this episode of The One Small Change Podcast, Yvonne McCoy welcomes Brigitte Borski, PhD, as they explore the profound impact of a mindset shift on personal and professional transformation. Brigitte discusses how starting with a single change in mindset can lead to a domino effect of personal evolution and entrepreneurial success. Sharing her own journey from a flight attendant to a professor and entrepreneur, Brigitte highlights the importance of resilience and embracing discomfort as a place for growth and opportunity. The discussion also delves into the essentials of personal branding and how a growth mindset is key to unlocking potential both in entrepreneurship and beyond.</p><p><strong>Guest Bio:</strong></p><p>Brigitte Borski, PhD, is an accomplished entrepreneur with a diverse background in academia, corporate leadership, and professorship. Her passion lies in helping individuals embrace a growth mindset and develop a personal brand that aligns with their values and ambitions. Brigitte's journey from a flight attendant to an entrepreneur has equipped her with unique insights into the power of transformation through seemingly small changes.</p><p><strong>Chapters:</strong></p><p>00:00 Embracing Failure as Growth</p><p>05:48 "Embrace Uncertainty for Growth"</p><p>08:06 "Resilience in Weight Loss &amp; Entrepreneurship"</p><p>12:35 Entrepreneurship: Exploration and Growth Mindset</p><p>15:05 "Define Your Personal Brand First"</p><p>18:44 "Coaching: Balancing Logic and Emotion"</p><p>22:16 Embrace Growth and Uniqueness</p><p>26:35 "Stay Curious: Fuel Your Growth"</p><p>27:23 Embrace Small Changes Together</p><p><strong>Main Quote:</strong></p><p>"Your brand is not what you do. It's who you are and how you show up in the world. It's the light you bring that turns invisibility into impact." - Brigitte Borski</p><p><strong>Links:</strong></p><ul><li><a href="https://bridgetbrands.com/" rel="noopener noreferrer" target="_blank">https://bridgetbrands.com/</a></li></ul><br/>]]></content:encoded><link><![CDATA[https://www.yvonnemccoy.com/podcast/036]]></link><guid isPermaLink="false">748da2eb-994c-4d96-8158-87f4f3f21a52</guid><itunes:image href="https://artwork.captivate.fm/949580e6-e929-4e68-9028-fe5a827ef346/YVdqAN28534CEPUK4GtQKgv3.jpg"/><pubDate>Thu, 20 Feb 2025 05:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/4205eca3-642f-44d7-a797-dee46a079db1/TOSC-036-Brigitte-Bojkowszky-V1-converted.mp3" length="20628724" type="audio/mpeg"/><itunes:duration>28:39</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>36</itunes:episode><podcast:episode>36</podcast:episode><podcast:season>1</podcast:season><podcast:transcript url="https://transcripts.captivate.fm/transcript/0fce220e-5995-490f-9130-11aea46bb167/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/0fce220e-5995-490f-9130-11aea46bb167/index.html" type="text/html"/></item><item><title>Creating High End Mastermind Programs with Jay Fairbrother</title><itunes:title>Creating High End Mastermind Programs with Jay Fairbrother</itunes:title><description><![CDATA[<p>In this episode of the One Small Change podcast, Yvonne McCoy is joined by the mastermind expert, Jay Fairbrother. Jay shares his insights on the power and importance of creating high end mastermind programs for coaches, healers, speakers, and thought leaders. He discusses strategies to scale businesses sustainably, emphasizing the significance of forming intimate, high-quality groups rather than focusing on larger audiences. Jay and Yvonne delve into the nuances of establishing trust, the role of human connection, and practical steps for developing impactful mastermind programs. Jay also reflects on his personal experiences of massive successes and failures, offering listeners valuable lessons in entrepreneurship.</p><p><strong>Guest Bio:</strong></p><p>Jay Fairbrother is known as "the mastermind guy" and an experienced serial entrepreneur with over thirty years in the business. He has founded, bought, and sold numerous companies and participated extensively in masterminds. His passion for peer learning led him to help others create high end mastermind programs that allow for deep human connections and sustained business growth. Jay offers a wealth of experience and insights into scaling businesses through these programs and provides strategic advice for coaches, healers, speakers, and thought leaders.</p><p><strong>Key Points Discussed:</strong></p><ol><li><strong>Importance of Masterminds [00:00:49]:</strong> Jay introduces the concept of high end mastermind programs and explains how they can help create sustainable businesses for specific groups like coaches and thought leaders.</li><li><strong>Timing for Creating a Mastermind [00:02:19]:</strong> Discussion on when an entrepreneur should consider creating a mastermind and why it does not require a large following to start.</li><li><strong>Building Trust and Connection [00:06:51]:</strong> Key insights on developing strong relationships with clients by fostering a know, love, and trust dynamic rather than know, like, and trust.</li><li><strong>The Personal Impact of Masterminds [00:13:29]:</strong> Jay shares a personal story about the crucial support he received from a long-term mastermind group during challenging times.</li><li><strong>Practical Tips for Starting a Mastermind [00:20:43]:</strong> Jay provides actionable steps, including focusing on niche markets and targeting the right clients for building successful mastermind programs.</li></ol><br/><p><strong>Main Quote:</strong></p><p>"You never know who you're speaking to. So that person that you're willing to help out when they're starting out, they could, you know, very quickly surpass you on the mountain top, and you don't know who you can't predict which are the ones that will do that and which aren't." - Jay Fairbrother</p><p><strong>Links:</strong></p><p><strong>Free Bootcamp Ticket:</strong></p><p><a href="https://6figuremasterminds.com/mmbootcamp/?coupon=YVONNE" rel="noopener noreferrer" target="_blank">https://6figuremasterminds.com/mmbootcamp/?coupon=YVONNE</a></p><p><strong>Free Ebook:</strong></p><p><a href="https://yvonnebmccoy--theprofitarchitects.thrivecart.com/mastermind-bootcamp/65e493469f71a/" rel="noopener noreferrer" target="_blank">https://yvonnebmccoy--theprofitarchitects.thrivecart.com/mastermind-bootcamp/65e493469f71a/</a></p>]]></description><content:encoded><![CDATA[<p>In this episode of the One Small Change podcast, Yvonne McCoy is joined by the mastermind expert, Jay Fairbrother. Jay shares his insights on the power and importance of creating high end mastermind programs for coaches, healers, speakers, and thought leaders. He discusses strategies to scale businesses sustainably, emphasizing the significance of forming intimate, high-quality groups rather than focusing on larger audiences. Jay and Yvonne delve into the nuances of establishing trust, the role of human connection, and practical steps for developing impactful mastermind programs. Jay also reflects on his personal experiences of massive successes and failures, offering listeners valuable lessons in entrepreneurship.</p><p><strong>Guest Bio:</strong></p><p>Jay Fairbrother is known as "the mastermind guy" and an experienced serial entrepreneur with over thirty years in the business. He has founded, bought, and sold numerous companies and participated extensively in masterminds. His passion for peer learning led him to help others create high end mastermind programs that allow for deep human connections and sustained business growth. Jay offers a wealth of experience and insights into scaling businesses through these programs and provides strategic advice for coaches, healers, speakers, and thought leaders.</p><p><strong>Key Points Discussed:</strong></p><ol><li><strong>Importance of Masterminds [00:00:49]:</strong> Jay introduces the concept of high end mastermind programs and explains how they can help create sustainable businesses for specific groups like coaches and thought leaders.</li><li><strong>Timing for Creating a Mastermind [00:02:19]:</strong> Discussion on when an entrepreneur should consider creating a mastermind and why it does not require a large following to start.</li><li><strong>Building Trust and Connection [00:06:51]:</strong> Key insights on developing strong relationships with clients by fostering a know, love, and trust dynamic rather than know, like, and trust.</li><li><strong>The Personal Impact of Masterminds [00:13:29]:</strong> Jay shares a personal story about the crucial support he received from a long-term mastermind group during challenging times.</li><li><strong>Practical Tips for Starting a Mastermind [00:20:43]:</strong> Jay provides actionable steps, including focusing on niche markets and targeting the right clients for building successful mastermind programs.</li></ol><br/><p><strong>Main Quote:</strong></p><p>"You never know who you're speaking to. So that person that you're willing to help out when they're starting out, they could, you know, very quickly surpass you on the mountain top, and you don't know who you can't predict which are the ones that will do that and which aren't." - Jay Fairbrother</p><p><strong>Links:</strong></p><p><strong>Free Bootcamp Ticket:</strong></p><p><a href="https://6figuremasterminds.com/mmbootcamp/?coupon=YVONNE" rel="noopener noreferrer" target="_blank">https://6figuremasterminds.com/mmbootcamp/?coupon=YVONNE</a></p><p><strong>Free Ebook:</strong></p><p><a href="https://yvonnebmccoy--theprofitarchitects.thrivecart.com/mastermind-bootcamp/65e493469f71a/" rel="noopener noreferrer" target="_blank">https://yvonnebmccoy--theprofitarchitects.thrivecart.com/mastermind-bootcamp/65e493469f71a/</a></p>]]></content:encoded><link><![CDATA[https://www.yvonnemccoy.com/podcast/035]]></link><guid isPermaLink="false">39e72a0a-6258-475c-8a3f-ecdd4f2f2ea3</guid><itunes:image href="https://artwork.captivate.fm/de33a9d0-bc43-4ea2-829f-6abddc6cf68b/MaaHStl0FFeYujgrCoFLDb4B.jpg"/><pubDate>Thu, 13 Feb 2025 06:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/a16c1c85-d894-4ab9-8292-c4c74453442b/TOSC-035-Jay-Fairbrother-V1-converted.mp3" length="22266292" type="audio/mpeg"/><itunes:duration>30:56</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>35</itunes:episode><podcast:episode>35</podcast:episode><podcast:season>1</podcast:season><podcast:transcript url="https://transcripts.captivate.fm/transcript/ba53fdbd-bfa2-434d-a613-ea1f56572ae3/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/ba53fdbd-bfa2-434d-a613-ea1f56572ae3/index.html" type="text/html"/></item><item><title>Discover Your Strengths for Lasting Impact with Consuela Muñoz</title><itunes:title>Discover Your Strengths for Lasting Impact with Consuela Muñoz</itunes:title><description><![CDATA[<p>In this engaging episode of the One Small Change podcast, Yvonne McCoy is joined by leadership and employee engagement coach, Consuela Munoz. They dive into the transformative power of understanding and leveraging personal strengths using tools like the Gallup CliftonStrengths assessment. Consuela shares her personal journey of realizing her potential and how it propelled her career onto a new path. The episode provides valuable insights for entrepreneurs on using strengths to enhance team dynamics, improve communication, and boost engagement both personally and within their teams. The discussion emphasizes the importance of recognizing individual strengths to foster a cohesive and highly effective team.</p><p><strong>Guest Bio:</strong> </p><p>Consuela Munoz is a passionate speaker and leadership and employee engagement coach. She is dedicated to spreading awareness about the positive impact of understanding personal strengths, specifically through the Gallup CliftonStrengths assessment. With a focus on helping individuals and teams unlock their potential, Consuela guides entrepreneurs and leaders on a journey to enhanced engagement and effective teamwork.</p><p><strong>Key Points Discussed:</strong></p><ol><li><strong>Consuela's Journey with Strengths (00:01:03):</strong> Consuela shares her story of attending a conference where she was introduced to Gallup's StrengthsFinder, which led to a profound change in her career and life trajectory.</li><li><strong>Impact of the StrengthsFinder Assessment (00:03:18):</strong> Consuela explains why the Gallup CliftonStrengths assessment was particularly impactful for her, differentiating it from other personality assessments and outlining its benefits in personal and professional growth.</li><li><strong>Enhancing Team Dynamics (00:14:43):</strong> The discussion covers the importance of understanding one's strengths and those of team members to improve team dynamics, engagement, and effectiveness.</li><li><strong>Entrepreneurs and Team Building (00:19:39):</strong> Consuela and Yvonne discuss how entrepreneurs can benefit from recognizing diverse strengths within their teams, emphasizing the creation of a balanced and effective workforce.</li><li><strong>Practical Application and Key Strategies (00:22:37):</strong> Consuela introduces her quick guide for retaining and energizing employees, offering tips on leveraging strengths for improved team engagement and success.</li></ol><br/><p><strong>Main Quote Made by the Guest:</strong> </p><p>"Understanding it is really the key. Because if you're not in charge of your strengths, your strengths are gonna be in charge of you." - Consuela Munoz</p><p><strong>Links to Consuela's Free Gift:</strong></p><ul><li>Quick Guide For Energizing Your Team - <a href="https://www.consuelamunoz.com/engage" rel="noopener noreferrer" target="_blank">https://www.consuelamunoz.com/engage</a></li></ul><br/>]]></description><content:encoded><![CDATA[<p>In this engaging episode of the One Small Change podcast, Yvonne McCoy is joined by leadership and employee engagement coach, Consuela Munoz. They dive into the transformative power of understanding and leveraging personal strengths using tools like the Gallup CliftonStrengths assessment. Consuela shares her personal journey of realizing her potential and how it propelled her career onto a new path. The episode provides valuable insights for entrepreneurs on using strengths to enhance team dynamics, improve communication, and boost engagement both personally and within their teams. The discussion emphasizes the importance of recognizing individual strengths to foster a cohesive and highly effective team.</p><p><strong>Guest Bio:</strong> </p><p>Consuela Munoz is a passionate speaker and leadership and employee engagement coach. She is dedicated to spreading awareness about the positive impact of understanding personal strengths, specifically through the Gallup CliftonStrengths assessment. With a focus on helping individuals and teams unlock their potential, Consuela guides entrepreneurs and leaders on a journey to enhanced engagement and effective teamwork.</p><p><strong>Key Points Discussed:</strong></p><ol><li><strong>Consuela's Journey with Strengths (00:01:03):</strong> Consuela shares her story of attending a conference where she was introduced to Gallup's StrengthsFinder, which led to a profound change in her career and life trajectory.</li><li><strong>Impact of the StrengthsFinder Assessment (00:03:18):</strong> Consuela explains why the Gallup CliftonStrengths assessment was particularly impactful for her, differentiating it from other personality assessments and outlining its benefits in personal and professional growth.</li><li><strong>Enhancing Team Dynamics (00:14:43):</strong> The discussion covers the importance of understanding one's strengths and those of team members to improve team dynamics, engagement, and effectiveness.</li><li><strong>Entrepreneurs and Team Building (00:19:39):</strong> Consuela and Yvonne discuss how entrepreneurs can benefit from recognizing diverse strengths within their teams, emphasizing the creation of a balanced and effective workforce.</li><li><strong>Practical Application and Key Strategies (00:22:37):</strong> Consuela introduces her quick guide for retaining and energizing employees, offering tips on leveraging strengths for improved team engagement and success.</li></ol><br/><p><strong>Main Quote Made by the Guest:</strong> </p><p>"Understanding it is really the key. Because if you're not in charge of your strengths, your strengths are gonna be in charge of you." - Consuela Munoz</p><p><strong>Links to Consuela's Free Gift:</strong></p><ul><li>Quick Guide For Energizing Your Team - <a href="https://www.consuelamunoz.com/engage" rel="noopener noreferrer" target="_blank">https://www.consuelamunoz.com/engage</a></li></ul><br/>]]></content:encoded><link><![CDATA[https://www.yvonnemccoy.com/podcast/034]]></link><guid isPermaLink="false">20288138-7871-4cdf-a264-db199495ddc8</guid><itunes:image href="https://artwork.captivate.fm/b7814009-7257-450c-b52b-f3313f3d4f62/N1RmRW-KtPPTQrGQ11fX3Hq5.jpg"/><pubDate>Thu, 06 Feb 2025 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/5c2baf4b-7db0-4a3f-a0b5-04da699fb8ff/TOSC-034-Consuela-Mu-oz-V1-converted.mp3" length="20215156" type="audio/mpeg"/><itunes:duration>28:05</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>34</itunes:episode><podcast:episode>34</podcast:episode><podcast:season>1</podcast:season><podcast:transcript url="https://transcripts.captivate.fm/transcript/6fa3e1ba-65c9-44f8-a398-cf18799b464e/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/6fa3e1ba-65c9-44f8-a398-cf18799b464e/index.html" type="text/html"/></item><item><title>Connecting Authentically with Clients with Jill Burk</title><itunes:title>Connecting Authentically with Clients with Jill Burk</itunes:title><description><![CDATA[<p>In this engaging episode of The One Small Change Podcast, host Yvonne McCoy sits down with Jill Burk to discuss the importance of authentic connections in the world of entrepreneurship. Jill shares her journey from running a mobile massage practice to helping entrepreneurs create genuine relationships with their clients. Together, they explore the value of being authentic, the significance of building lasting relationships beyond transactions, and how small tweaks can lead to monumental transformations in personal and professional growth.</p><p><strong>Guest Bio:</strong> Jill Burk is a seasoned entrepreneur with a passion for connecting people. Having spent years in the mobile massage industry, Jill witnessed the challenges of building authentic client relationships firsthand. With a shift in focus, she now dedicates her time to guiding business owners on how to foster meaningful connections, whether through magazines, podcasts, or personal interactions. Jill is also an advocate for approaching life with curiosity and authenticity.</p><p><strong>5 Key Points Discussed with Timestamps:</strong></p><ol><li>[00:00:52] Jill's Transition - From running a mobile massage practice to helping entrepreneurs connect authentically with clients.</li><li>[00:02:58] Importance of Community - Yvonne and Jill discuss the impact of community and connection on entrepreneurial success.</li><li>[00:04:57] Authentic Conversations - Jill elaborates on creating meaningful conversations that extend beyond transactional interactions.</li><li>[00:11:29] Finding Your Unique Style - The speakers emphasize discovering personal methods of connection that resonate with individual personalities.</li><li>[00:16:03] Being Curious vs. Judgmental - Yvonne describes the mindset shift from judgment to curiosity in assessing relationships and business ideas.</li></ol><br/><p><strong>Main Quote by the Guest:</strong> "The most beautiful things are not perfect."</p><p><strong>Guest Website Links:</strong></p><p>Register for Jill's Free Webinar ...</p><p><a href="https://ultimatecontent.net/?event=IiAgOM2BbMl&amp;ac=OneSmallChange&amp;p=1" rel="noopener noreferrer" target="_blank">https://ultimatecontent.net/?event=IiAgOM2BbMl&amp;ac=OneSmallChange&amp;p=1</a></p><p>Here are Jill's giveaways.</p><p><a href="https://retreatstoday.org/dont-bore-me?am_id=yvonne9788" rel="noopener noreferrer" target="_blank">https://retreatstoday.org/dont-bore-me?am_id=yvonne9788</a></p>]]></description><content:encoded><![CDATA[<p>In this engaging episode of The One Small Change Podcast, host Yvonne McCoy sits down with Jill Burk to discuss the importance of authentic connections in the world of entrepreneurship. Jill shares her journey from running a mobile massage practice to helping entrepreneurs create genuine relationships with their clients. Together, they explore the value of being authentic, the significance of building lasting relationships beyond transactions, and how small tweaks can lead to monumental transformations in personal and professional growth.</p><p><strong>Guest Bio:</strong> Jill Burk is a seasoned entrepreneur with a passion for connecting people. Having spent years in the mobile massage industry, Jill witnessed the challenges of building authentic client relationships firsthand. With a shift in focus, she now dedicates her time to guiding business owners on how to foster meaningful connections, whether through magazines, podcasts, or personal interactions. Jill is also an advocate for approaching life with curiosity and authenticity.</p><p><strong>5 Key Points Discussed with Timestamps:</strong></p><ol><li>[00:00:52] Jill's Transition - From running a mobile massage practice to helping entrepreneurs connect authentically with clients.</li><li>[00:02:58] Importance of Community - Yvonne and Jill discuss the impact of community and connection on entrepreneurial success.</li><li>[00:04:57] Authentic Conversations - Jill elaborates on creating meaningful conversations that extend beyond transactional interactions.</li><li>[00:11:29] Finding Your Unique Style - The speakers emphasize discovering personal methods of connection that resonate with individual personalities.</li><li>[00:16:03] Being Curious vs. Judgmental - Yvonne describes the mindset shift from judgment to curiosity in assessing relationships and business ideas.</li></ol><br/><p><strong>Main Quote by the Guest:</strong> "The most beautiful things are not perfect."</p><p><strong>Guest Website Links:</strong></p><p>Register for Jill's Free Webinar ...</p><p><a href="https://ultimatecontent.net/?event=IiAgOM2BbMl&amp;ac=OneSmallChange&amp;p=1" rel="noopener noreferrer" target="_blank">https://ultimatecontent.net/?event=IiAgOM2BbMl&amp;ac=OneSmallChange&amp;p=1</a></p><p>Here are Jill's giveaways.</p><p><a href="https://retreatstoday.org/dont-bore-me?am_id=yvonne9788" rel="noopener noreferrer" target="_blank">https://retreatstoday.org/dont-bore-me?am_id=yvonne9788</a></p>]]></content:encoded><link><![CDATA[https://www.yvonnemccoy.com/podcast/033]]></link><guid isPermaLink="false">5ff57e8f-0720-45ab-88cf-ee136de6ed68</guid><itunes:image href="https://artwork.captivate.fm/8425bd95-5aef-406a-966d-6e2764ca331c/752PBOvaqUi5LUP1ltU9ZYg5.jpg"/><pubDate>Thu, 30 Jan 2025 09:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/30c88e02-aac6-4200-9182-62c56297a196/TOSC-033-Jill-Burk-V2-converted.mp3" length="19391466" type="audio/mpeg"/><itunes:duration>26:56</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>33</itunes:episode><podcast:episode>33</podcast:episode><podcast:season>1</podcast:season><podcast:transcript url="https://transcripts.captivate.fm/transcript/45e2c987-8b84-4057-9053-f2aec3269d6f/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/45e2c987-8b84-4057-9053-f2aec3269d6f/index.html" type="text/html"/></item><item><title>From Paramedic to Podcasting Innovator with Kyle Goodknight</title><itunes:title>From Paramedic to Podcasting Innovator with Kyle Goodknight</itunes:title><description><![CDATA[<p>In this engaging episode of "The One Small Change Podcast," host Yvonne McCoy chats with Kyle Goodknight about his multifaceted journey from being a paramedic to becoming a successful podcast business strategist. Kyle shares his story of evolving from hands-on professions like respiratory therapy and handyman work to leveraging the digital world of podcasting. He discusses how a personal injury led him to explore less physically demanding career options and how podcasting emerged as a perfect fit. Kyle delves into the ways podcasts can be used for networking, personal growth, and collaboration rather than just audience reach and downloads. Listeners are invited to discover how they can infuse creativity and passion into their own podcasting endeavors.</p><p><strong>Guest Bio:</strong> </p><p>Kyle Goodknight is a seasoned paramedic and first responder with nearly 30 years of healthcare experience. Transitioning from the physically demanding roles of a paramedic and handyman, Kyle ventured into the digital realm as a voice over actor and later found his calling in podcasting. With over six years of experience producing podcasts, Kyle now operates as a podcast business strategist, helping entrepreneurs and small businesses launch and grow their podcasts. He combines his extensive background in education and technical expertise to guide others in creating impactful podcast content.</p><p><strong>Key Points Discussed:</strong></p><p>1. [00:00:46] Kyle's Diverse Background and Transition to Podcasting</p><ul><li>Kyle shares his journey from working as a paramedic to becoming a podcast strategist.</li></ul><br/><p>2. [00:04:50] The Turning Point: Moving Away from Physical Work</p><ul><li>Kyle discusses how a personal injury shifted his career focus towards digital opportunities.</li></ul><br/><p>3. [00:07:28] The Evolution and Power of Podcasting</p><ul><li>The potential of podcasting for networking, visibility, and collaboration is explored.</li></ul><br/><p>4. [00:12:07] Overcoming Fears and Starting a Podcast</p><ul><li>Kyle addresses common fears and objections regarding starting a podcast and provides guidance on finding the right focus.</li></ul><br/><p>5. [00:20:13] The Digital Age of Podcasting</p><ul><li>Emphasis on the use of digital tools and platforms to enhance podcast exposure and authority.</li></ul><br/><p><strong>Main Quote:</strong> </p><p>"Don't be afraid to try new things and utilize what you've learned in the past on whatever new thing is." - Kyle Goodknight</p><p><strong>Links:</strong></p><ul><li><a href="https://kylegoodknight.com/" rel="noopener noreferrer" target="_blank">https://kylegoodknight.com/</a></li></ul><br/>]]></description><content:encoded><![CDATA[<p>In this engaging episode of "The One Small Change Podcast," host Yvonne McCoy chats with Kyle Goodknight about his multifaceted journey from being a paramedic to becoming a successful podcast business strategist. Kyle shares his story of evolving from hands-on professions like respiratory therapy and handyman work to leveraging the digital world of podcasting. He discusses how a personal injury led him to explore less physically demanding career options and how podcasting emerged as a perfect fit. Kyle delves into the ways podcasts can be used for networking, personal growth, and collaboration rather than just audience reach and downloads. Listeners are invited to discover how they can infuse creativity and passion into their own podcasting endeavors.</p><p><strong>Guest Bio:</strong> </p><p>Kyle Goodknight is a seasoned paramedic and first responder with nearly 30 years of healthcare experience. Transitioning from the physically demanding roles of a paramedic and handyman, Kyle ventured into the digital realm as a voice over actor and later found his calling in podcasting. With over six years of experience producing podcasts, Kyle now operates as a podcast business strategist, helping entrepreneurs and small businesses launch and grow their podcasts. He combines his extensive background in education and technical expertise to guide others in creating impactful podcast content.</p><p><strong>Key Points Discussed:</strong></p><p>1. [00:00:46] Kyle's Diverse Background and Transition to Podcasting</p><ul><li>Kyle shares his journey from working as a paramedic to becoming a podcast strategist.</li></ul><br/><p>2. [00:04:50] The Turning Point: Moving Away from Physical Work</p><ul><li>Kyle discusses how a personal injury shifted his career focus towards digital opportunities.</li></ul><br/><p>3. [00:07:28] The Evolution and Power of Podcasting</p><ul><li>The potential of podcasting for networking, visibility, and collaboration is explored.</li></ul><br/><p>4. [00:12:07] Overcoming Fears and Starting a Podcast</p><ul><li>Kyle addresses common fears and objections regarding starting a podcast and provides guidance on finding the right focus.</li></ul><br/><p>5. [00:20:13] The Digital Age of Podcasting</p><ul><li>Emphasis on the use of digital tools and platforms to enhance podcast exposure and authority.</li></ul><br/><p><strong>Main Quote:</strong> </p><p>"Don't be afraid to try new things and utilize what you've learned in the past on whatever new thing is." - Kyle Goodknight</p><p><strong>Links:</strong></p><ul><li><a href="https://kylegoodknight.com/" rel="noopener noreferrer" target="_blank">https://kylegoodknight.com/</a></li></ul><br/>]]></content:encoded><link><![CDATA[https://www.yvonnemccoy.com/podcast/032]]></link><guid isPermaLink="false">4a53853c-a33d-452e-8c46-d1e0af605e76</guid><itunes:image href="https://artwork.captivate.fm/63f3d7ae-48e5-44d9-a8c1-c7cd738c6f30/m15h-vjrEe2-d71WplqZ1G0-.jpg"/><pubDate>Thu, 16 Jan 2025 06:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/baec3f7e-60ad-4b89-a679-fe3bc7f6e50a/TOSC-032-Kyle-Goodknight-V1-converted.mp3" length="24387354" type="audio/mpeg"/><itunes:duration>29:02</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>32</itunes:episode><podcast:episode>32</podcast:episode><podcast:season>1</podcast:season><podcast:transcript url="https://transcripts.captivate.fm/transcript/2ce7c0da-2431-4799-94b6-94504bdb93e5/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/2ce7c0da-2431-4799-94b6-94504bdb93e5/index.html" type="text/html"/></item><item><title>Small Changes Big Dreams Unlocking Entrepreneurial Mindsets with Patricia Stepler</title><itunes:title>Small Changes Big Dreams Unlocking Entrepreneurial Mindsets with Patricia Stepler</itunes:title><description><![CDATA[<p>In this insightful episode of The One Small Change Podcast, host Yvonne McCoy converses with Patricia Stepler about transformative mindset shifts and personal development for entrepreneurs. Patricia shares a gripping story about her son’s journey of manifesting a full college scholarship, inspiring her to delve into the power of thinking big. Together, they discuss how to overcome fear, improve productivity and profit, and free up time by embracing meaningful changes. Listeners will gain valuable insights on how to shed limiting beliefs and propel forward in their entrepreneurial ventures.</p><p><strong>Guest Bio:</strong></p><p>Patricia Stepler is a devoted personal development enthusiast and a certified consultant with Bob Proctor's organization. Having transitioned from being a school teacher to a successful consultant, Patricia leverages her experience to support entrepreneurs and business leaders in their journey toward growth and success by unleashing their mindset potential. Her focus is on helping individuals think bigger, realize their capabilities, and take transformative actions.</p><p><strong>Key Points Discussed:</strong></p><ol><li><strong>The Small Change Catalyst</strong> (00:00:48) Patricia’s son's declaration to achieve a full collegiate scholarship and how it ignited her journey into personal development.</li><li><strong>Breaking the Comfort Zone</strong> (00:04:14) The significance of thinking big and the fear of stepping outside comfort zones in achieving entrepreneurial goals.</li><li><strong>The Importance of Self-Image</strong> (00:08:51) The critical need for self-image transformation to achieve big goals, including the subconscious barriers established during childhood. </li><li><strong>Mindset and Action Alignment</strong> (00:12:02) Addressing the necessity of combining the right mindset with intentional actions to achieve desired entrepreneurial results.</li><li><strong>From Stuck to Unstoppable</strong> (00:18:32) Highlight of Patricia’s detailed free resource designed to help individuals move from feeling stuck to achieving unstoppable momentum in their goals.</li></ol><br/><p><strong>Main Quote:</strong></p><p>"You can never outperform the image you hold of yourself."</p><p><strong>Links:</strong></p><p>Free Gift&nbsp;&nbsp;&nbsp;<a href="https://patricia.creatingtopproducers.com/stuck-to-unstoppable" rel="noopener noreferrer" target="_blank">https://patricia.creatingtopproducers.com/stuck-to-unstoppable</a></p><p>Monthly Interactive Workshop:&nbsp;<a href="https://patricia.creatingtopproducers.com/workshop" rel="noopener noreferrer" target="_blank">https://patricia.creatingtopproducers.com/workshop</a></p>]]></description><content:encoded><![CDATA[<p>In this insightful episode of The One Small Change Podcast, host Yvonne McCoy converses with Patricia Stepler about transformative mindset shifts and personal development for entrepreneurs. Patricia shares a gripping story about her son’s journey of manifesting a full college scholarship, inspiring her to delve into the power of thinking big. Together, they discuss how to overcome fear, improve productivity and profit, and free up time by embracing meaningful changes. Listeners will gain valuable insights on how to shed limiting beliefs and propel forward in their entrepreneurial ventures.</p><p><strong>Guest Bio:</strong></p><p>Patricia Stepler is a devoted personal development enthusiast and a certified consultant with Bob Proctor's organization. Having transitioned from being a school teacher to a successful consultant, Patricia leverages her experience to support entrepreneurs and business leaders in their journey toward growth and success by unleashing their mindset potential. Her focus is on helping individuals think bigger, realize their capabilities, and take transformative actions.</p><p><strong>Key Points Discussed:</strong></p><ol><li><strong>The Small Change Catalyst</strong> (00:00:48) Patricia’s son's declaration to achieve a full collegiate scholarship and how it ignited her journey into personal development.</li><li><strong>Breaking the Comfort Zone</strong> (00:04:14) The significance of thinking big and the fear of stepping outside comfort zones in achieving entrepreneurial goals.</li><li><strong>The Importance of Self-Image</strong> (00:08:51) The critical need for self-image transformation to achieve big goals, including the subconscious barriers established during childhood. </li><li><strong>Mindset and Action Alignment</strong> (00:12:02) Addressing the necessity of combining the right mindset with intentional actions to achieve desired entrepreneurial results.</li><li><strong>From Stuck to Unstoppable</strong> (00:18:32) Highlight of Patricia’s detailed free resource designed to help individuals move from feeling stuck to achieving unstoppable momentum in their goals.</li></ol><br/><p><strong>Main Quote:</strong></p><p>"You can never outperform the image you hold of yourself."</p><p><strong>Links:</strong></p><p>Free Gift&nbsp;&nbsp;&nbsp;<a href="https://patricia.creatingtopproducers.com/stuck-to-unstoppable" rel="noopener noreferrer" target="_blank">https://patricia.creatingtopproducers.com/stuck-to-unstoppable</a></p><p>Monthly Interactive Workshop:&nbsp;<a href="https://patricia.creatingtopproducers.com/workshop" rel="noopener noreferrer" target="_blank">https://patricia.creatingtopproducers.com/workshop</a></p>]]></content:encoded><link><![CDATA[https://www.yvonnemccoy.com/podcast/031]]></link><guid isPermaLink="false">05f20a95-884f-4592-b667-29347df82442</guid><itunes:image href="https://artwork.captivate.fm/8ede59d3-1e04-4339-a45a-b98f1a2c3a89/jOusdzzZR4MqGHbkgesnakc8.jpg"/><pubDate>Thu, 09 Jan 2025 06:30:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/b1176370-2430-41b7-b27a-5e8c77076734/TOSC-031-Patricia-Stepler-V1-converted.mp3" length="17667210" type="audio/mpeg"/><itunes:duration>24:32</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>31</itunes:episode><podcast:episode>31</podcast:episode><podcast:season>1</podcast:season><podcast:transcript url="https://transcripts.captivate.fm/transcript/c07e3dbb-0f68-4a82-bed6-737aab2509bb/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/c07e3dbb-0f68-4a82-bed6-737aab2509bb/index.html" type="text/html"/></item><item><title>Unleash Unique Abilities for Impact and Growth with Jason Van Orden</title><itunes:title>Unleash Unique Abilities for Impact and Growth with Jason Van Orden</itunes:title><description><![CDATA[<p>In this insightful episode, host Yvonne McCoy welcomes growth strategist Jason Van Orden to explore the power of focusing on unique abilities for enhanced success and fulfillment. Through practical guidance and personal experiences, they discuss overcoming impostor syndrome, the importance of resonance and individuality, and the creation of a "signature method framework" for distinctiveness in business. Additionally, Jason shares a free resource to start building your unique approach to client success.</p><p><strong>Guest Bio:</strong></p><p>Jason Van Orden is a growth strategist dedicated to helping coaches and consultants increase their income and impact by leveraging their unique strengths and refining their messaging. With an extensive background in entrepreneurship, including launching the first podcast about Internet marketing in 2005, Jason focuses on packaging expertise and overcoming communication barriers for optimal client attraction and retention.</p><p><strong>Key Points Discussed:</strong></p><ol><li><strong>Understanding Unique Abilities (05:20):</strong></li><li>Jason explains the significance of identifying and leveraging personal strengths to enhance professional value and enjoyment.</li><li><strong>The Signature Method Framework (12:47):</strong></li><li>Discover the steps to creating a distinct approach that showcases your unique contributions and boosts business clarity and confidence.</li><li><strong>Networking for Improved Messaging (18:14):</strong></li><li>Insights into using strategic networking to refine communication and increase relevance with target audiences.</li><li><strong>Embracing Change and Personal Growth (26:09):</strong></li><li>A discussion on the necessity of stepping out of comfort zones to foster personal and professional development.</li><li><strong>Overcoming the Curse of Expertise (33:42):</strong></li><li>Addressing the communication challenges posed by expert-level knowledge when connecting with potential clients.</li></ol><br/><p><strong>Main Quote:</strong></p><p>"Recognizing and honing your unique strengths is the key to reducing stress and creating genuine connections with others."</p><p><strong>Links:</strong></p><ul><li>Free Gift: <a href="https://vanorden.spiffy.co/a/L6bTxEeQBl/3250" rel="noopener noreferrer" target="_blank">The Signature Method Framework™</a> (<a href="https://vanorden.spiffy.co/a/L6bTxEeQBl/3250" rel="noopener noreferrer" target="_blank">https://vanorden.spiffy.co/a/L6bTxEeQBl/3250</a>)</li><li>Generous Entrepreneurs in Media (GEM) networking event. (<a href="https://vanorden.spiffy.co/a/aJOt1wVZ60/3250" rel="noopener noreferrer" target="_blank">https://vanorden.spiffy.co/a/aJOt1wVZ60/3250</a>)</li></ul><br/>]]></description><content:encoded><![CDATA[<p>In this insightful episode, host Yvonne McCoy welcomes growth strategist Jason Van Orden to explore the power of focusing on unique abilities for enhanced success and fulfillment. Through practical guidance and personal experiences, they discuss overcoming impostor syndrome, the importance of resonance and individuality, and the creation of a "signature method framework" for distinctiveness in business. Additionally, Jason shares a free resource to start building your unique approach to client success.</p><p><strong>Guest Bio:</strong></p><p>Jason Van Orden is a growth strategist dedicated to helping coaches and consultants increase their income and impact by leveraging their unique strengths and refining their messaging. With an extensive background in entrepreneurship, including launching the first podcast about Internet marketing in 2005, Jason focuses on packaging expertise and overcoming communication barriers for optimal client attraction and retention.</p><p><strong>Key Points Discussed:</strong></p><ol><li><strong>Understanding Unique Abilities (05:20):</strong></li><li>Jason explains the significance of identifying and leveraging personal strengths to enhance professional value and enjoyment.</li><li><strong>The Signature Method Framework (12:47):</strong></li><li>Discover the steps to creating a distinct approach that showcases your unique contributions and boosts business clarity and confidence.</li><li><strong>Networking for Improved Messaging (18:14):</strong></li><li>Insights into using strategic networking to refine communication and increase relevance with target audiences.</li><li><strong>Embracing Change and Personal Growth (26:09):</strong></li><li>A discussion on the necessity of stepping out of comfort zones to foster personal and professional development.</li><li><strong>Overcoming the Curse of Expertise (33:42):</strong></li><li>Addressing the communication challenges posed by expert-level knowledge when connecting with potential clients.</li></ol><br/><p><strong>Main Quote:</strong></p><p>"Recognizing and honing your unique strengths is the key to reducing stress and creating genuine connections with others."</p><p><strong>Links:</strong></p><ul><li>Free Gift: <a href="https://vanorden.spiffy.co/a/L6bTxEeQBl/3250" rel="noopener noreferrer" target="_blank">The Signature Method Framework™</a> (<a href="https://vanorden.spiffy.co/a/L6bTxEeQBl/3250" rel="noopener noreferrer" target="_blank">https://vanorden.spiffy.co/a/L6bTxEeQBl/3250</a>)</li><li>Generous Entrepreneurs in Media (GEM) networking event. (<a href="https://vanorden.spiffy.co/a/aJOt1wVZ60/3250" rel="noopener noreferrer" target="_blank">https://vanorden.spiffy.co/a/aJOt1wVZ60/3250</a>)</li></ul><br/>]]></content:encoded><link><![CDATA[https://www.yvonnemccoy.com/podcast/030]]></link><guid isPermaLink="false">6c4edbd6-9b24-4028-8d54-86bfb75e3211</guid><itunes:image href="https://artwork.captivate.fm/311fd933-9607-44a5-9378-f7240ddff30c/UheZD71oMBJTeI1kUSQ-SH25.jpg"/><pubDate>Thu, 02 Jan 2025 09:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/8bb25613-d36f-4271-9917-98e072a683ea/TOSC-030-Jason-Van-Orden-V1-converted.mp3" length="27260154" type="audio/mpeg"/><itunes:duration>32:27</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>30</itunes:episode><podcast:episode>30</podcast:episode><podcast:season>1</podcast:season><podcast:transcript url="https://transcripts.captivate.fm/transcript/4e753f6e-6fe0-4bb3-9af7-fa13cbc274a7/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/4e753f6e-6fe0-4bb3-9af7-fa13cbc274a7/index.html" type="text/html"/></item><item><title>Mastering Sales Techniques Through Communication with Misty Henkel</title><itunes:title>Mastering Sales Techniques Through Communication with Misty Henkel</itunes:title><description><![CDATA[<p>In this insightful episode of the "One Small Change" podcast, host Yvonne McCoy invites Misty Henkel, a seasoned sales trainer from Chinchilla, Queensland, to share her unique perspectives on transforming sales communications. Misty delves into methodologies that combat sales anxiety by leveraging personal connections and effective communication. Together, Yvonne and Misty reflect on their past experiences, emphasizing small but profound changes that lead to success in sales. Misty offers a free "Sales Game Plan Session" and humorously discusses her new hobby, watermelon skiing, adding a lighthearted touch to the episode. As the conversation wraps up, listeners are encouraged to embrace change, stay curious, and explore new ideas with Yvonne's podcast series.</p><p><strong>Guest Bio:</strong> </p><p>Misty Henkel is an accomplished sales trainer renowned for her practical approach to overcoming sales anxiety. With a diverse background in bartending, furniture sales, Apple computers, and government services, she expertly transforms traditional sales techniques into impactful customer interactions. Misty, a native of Chinchilla, Queensland, combines her professional experiences with her vibrant community spirit, making her a sought-after sales mentor.</p><p><strong>Key Points Discussed:</strong></p><ol><li>[05:10] Misty's sales journey: From a shy barmaid to an expert sales trainer.</li><li>[12:25] Key sales technique: State the price and remain silent to let customers decide.</li><li>[19:45] Importance of likability and personal connection in sales success.</li><li>[26:30] Repetition in learning: Overcoming discomfort when discussing prices.</li><li>[34:55] The influence of atmosphere and personal connections in sales environments.</li></ol><br/><p><strong>Main Quote:</strong> "Get known for what you sell, clearly state the price, and then be silent to let the customer process their decision independently."</p><p><strong>Website:</strong>&nbsp;<a href="https://www.4mycard.net/u/ub4x/Misty-Henkel" rel="noopener noreferrer" target="_blank">https://www.4mycard.net/u/ub4x/Misty-Henkel</a></p><p><strong>Facebook</strong>:&nbsp;<a href="https://www.facebook.com/profile.php?id=100008378372285" rel="noopener noreferrer" target="_blank">https://www.facebook.com/profile.php?id=100008378372285</a></p><p><strong>LinkedIn:&nbsp;</strong><a href="http://linkedin.com/in/misty-henkel-5962a971" rel="noopener noreferrer" target="_blank">http://linkedin.com/in/misty-henkel-5962a971</a></p>]]></description><content:encoded><![CDATA[<p>In this insightful episode of the "One Small Change" podcast, host Yvonne McCoy invites Misty Henkel, a seasoned sales trainer from Chinchilla, Queensland, to share her unique perspectives on transforming sales communications. Misty delves into methodologies that combat sales anxiety by leveraging personal connections and effective communication. Together, Yvonne and Misty reflect on their past experiences, emphasizing small but profound changes that lead to success in sales. Misty offers a free "Sales Game Plan Session" and humorously discusses her new hobby, watermelon skiing, adding a lighthearted touch to the episode. As the conversation wraps up, listeners are encouraged to embrace change, stay curious, and explore new ideas with Yvonne's podcast series.</p><p><strong>Guest Bio:</strong> </p><p>Misty Henkel is an accomplished sales trainer renowned for her practical approach to overcoming sales anxiety. With a diverse background in bartending, furniture sales, Apple computers, and government services, she expertly transforms traditional sales techniques into impactful customer interactions. Misty, a native of Chinchilla, Queensland, combines her professional experiences with her vibrant community spirit, making her a sought-after sales mentor.</p><p><strong>Key Points Discussed:</strong></p><ol><li>[05:10] Misty's sales journey: From a shy barmaid to an expert sales trainer.</li><li>[12:25] Key sales technique: State the price and remain silent to let customers decide.</li><li>[19:45] Importance of likability and personal connection in sales success.</li><li>[26:30] Repetition in learning: Overcoming discomfort when discussing prices.</li><li>[34:55] The influence of atmosphere and personal connections in sales environments.</li></ol><br/><p><strong>Main Quote:</strong> "Get known for what you sell, clearly state the price, and then be silent to let the customer process their decision independently."</p><p><strong>Website:</strong>&nbsp;<a href="https://www.4mycard.net/u/ub4x/Misty-Henkel" rel="noopener noreferrer" target="_blank">https://www.4mycard.net/u/ub4x/Misty-Henkel</a></p><p><strong>Facebook</strong>:&nbsp;<a href="https://www.facebook.com/profile.php?id=100008378372285" rel="noopener noreferrer" target="_blank">https://www.facebook.com/profile.php?id=100008378372285</a></p><p><strong>LinkedIn:&nbsp;</strong><a href="http://linkedin.com/in/misty-henkel-5962a971" rel="noopener noreferrer" target="_blank">http://linkedin.com/in/misty-henkel-5962a971</a></p>]]></content:encoded><link><![CDATA[https://www.yvonnemccoy.com/podcast/029]]></link><guid isPermaLink="false">33bb3f2d-4ecd-476e-9e2a-ac4c60d7028a</guid><itunes:image href="https://artwork.captivate.fm/9869d15a-eecb-4f1c-a7c1-a577561f5932/bXhugd9MoCeRim_QZNZqYWdy.jpg"/><pubDate>Thu, 26 Dec 2024 09:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/e7a3b4ef-c781-4ab6-a9ea-666033903b28/TOSC-029-Misty-Henkel-V1-converted.mp3" length="23699946" type="audio/mpeg"/><itunes:duration>32:55</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>29</itunes:episode><podcast:episode>29</podcast:episode><podcast:season>1</podcast:season><podcast:transcript url="https://transcripts.captivate.fm/transcript/63c7a3b7-3961-436e-a1fb-77df74a2cdf7/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/63c7a3b7-3961-436e-a1fb-77df74a2cdf7/index.html" type="text/html"/></item><item><title>Financial Education for Entrepreneurs with Candy Messer</title><itunes:title>Financial Education for Entrepreneurs with Candy Messer</itunes:title><description><![CDATA[<p>In this episode of The One Small Change Podcast, host Yvonne McCoy welcomes Candy Messer, who shares her journey from an unexpected entrepreneurial path to becoming an expert in bookkeeping and compliance. Candy offers valuable insights into the common pitfalls entrepreneurs face when managing finances and compliance. She emphasizes the importance of understanding financials, staying organized, and investing in professional guidance to navigate the entrepreneurial journey successfully. Tune in to discover actionable steps and mindset shifts to ensure your business's financial health and compliance.</p><p><strong>Guest Bio:</strong> </p><p>Candy Messer is a seasoned accounting professional with years of experience providing critical financial services to entrepreneurs. With a background that spans from retail to full-charge bookkeeping, Candy's journey into entrepreneurship was driven by a desire to balance family life and professional aspirations. As the owner of Affordable Bookkeeping and Payroll, she is passionate about helping business owners navigate financial complexities with ease, educating her clients on compliance, and empowering them to achieve financial success.</p><p><strong>Key Points Discussed:</strong></p><ol><li><strong>Candy's Unexpected Journey into Entrepreneurship (00:01:07):</strong> Candy shares how she never intended to become an entrepreneur, starting from a stay-at-home mom to helping a preschool with accounting and eventually launching her own business.</li><li><strong>Importance of Financial Education for Entrepreneurs (00:04:24):</strong> Candy highlights how many business owners are unaware of compliance requirements, leading to penalties, and stresses the need for financial education.</li><li><strong>Understanding Cash Flow vs. Profit (00:06:50):</strong> Candy clarifies common misconceptions about cash flow and profit, sharing how entrepreneurs can misinterpret their financial standing.</li><li><strong>Role of Accountants as Business Partners (00:12:04):</strong> The conversation delves into how accountants can provide insights into business trends and develop a partnership with business owners to enhance profitability.</li><li><strong>Practical Steps for Financial Organization and Compliance (00:17:04):</strong> Candy offers actionable advice on setting reminders for important deadlines and staying organized to prevent financial pitfalls.</li></ol><br/><p><strong>Main Quote:</strong> </p><p>"If you're gonna be an entrepreneur, you can't just do the thing you love per se; someone has to do the financials and reporting to make sure your business stays compliant."</p><p><strong>Links:</strong></p><ul><li>1099 guide: <a href="https://affordablebookkeepingandpayroll.com/1099-guide/" rel="noopener noreferrer" target="_blank">https://affordablebookkeepingandpayroll.com/1099-guide/</a></li><li>Guide to financial lingo: <a href="https://affordablebookkeepingandpayroll.com/free-report/" rel="noopener noreferrer" target="_blank">https://affordablebookkeepingandpayroll.com/free-report/</a></li></ul><br/>]]></description><content:encoded><![CDATA[<p>In this episode of The One Small Change Podcast, host Yvonne McCoy welcomes Candy Messer, who shares her journey from an unexpected entrepreneurial path to becoming an expert in bookkeeping and compliance. Candy offers valuable insights into the common pitfalls entrepreneurs face when managing finances and compliance. She emphasizes the importance of understanding financials, staying organized, and investing in professional guidance to navigate the entrepreneurial journey successfully. Tune in to discover actionable steps and mindset shifts to ensure your business's financial health and compliance.</p><p><strong>Guest Bio:</strong> </p><p>Candy Messer is a seasoned accounting professional with years of experience providing critical financial services to entrepreneurs. With a background that spans from retail to full-charge bookkeeping, Candy's journey into entrepreneurship was driven by a desire to balance family life and professional aspirations. As the owner of Affordable Bookkeeping and Payroll, she is passionate about helping business owners navigate financial complexities with ease, educating her clients on compliance, and empowering them to achieve financial success.</p><p><strong>Key Points Discussed:</strong></p><ol><li><strong>Candy's Unexpected Journey into Entrepreneurship (00:01:07):</strong> Candy shares how she never intended to become an entrepreneur, starting from a stay-at-home mom to helping a preschool with accounting and eventually launching her own business.</li><li><strong>Importance of Financial Education for Entrepreneurs (00:04:24):</strong> Candy highlights how many business owners are unaware of compliance requirements, leading to penalties, and stresses the need for financial education.</li><li><strong>Understanding Cash Flow vs. Profit (00:06:50):</strong> Candy clarifies common misconceptions about cash flow and profit, sharing how entrepreneurs can misinterpret their financial standing.</li><li><strong>Role of Accountants as Business Partners (00:12:04):</strong> The conversation delves into how accountants can provide insights into business trends and develop a partnership with business owners to enhance profitability.</li><li><strong>Practical Steps for Financial Organization and Compliance (00:17:04):</strong> Candy offers actionable advice on setting reminders for important deadlines and staying organized to prevent financial pitfalls.</li></ol><br/><p><strong>Main Quote:</strong> </p><p>"If you're gonna be an entrepreneur, you can't just do the thing you love per se; someone has to do the financials and reporting to make sure your business stays compliant."</p><p><strong>Links:</strong></p><ul><li>1099 guide: <a href="https://affordablebookkeepingandpayroll.com/1099-guide/" rel="noopener noreferrer" target="_blank">https://affordablebookkeepingandpayroll.com/1099-guide/</a></li><li>Guide to financial lingo: <a href="https://affordablebookkeepingandpayroll.com/free-report/" rel="noopener noreferrer" target="_blank">https://affordablebookkeepingandpayroll.com/free-report/</a></li></ul><br/>]]></content:encoded><link><![CDATA[https://www.yvonnemccoy.com/podcast/028]]></link><guid isPermaLink="false">fee68fb8-887d-433c-9bfc-115bb296b67c</guid><itunes:image href="https://artwork.captivate.fm/9d943843-068c-4522-a8c0-6f0dc31a47a8/xSqBxOVTpr6cQwY69q99p6xn.jpg"/><pubDate>Thu, 19 Dec 2024 09:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/c923f573-a544-46cd-9b95-2695477d07cd/TOSC-028-Candy-Messer-V1-converted.mp3" length="16961034" type="audio/mpeg"/><itunes:duration>23:33</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>28</itunes:episode><podcast:episode>28</podcast:episode><podcast:season>1</podcast:season><podcast:transcript url="https://transcripts.captivate.fm/transcript/cd2b7552-2a8e-4ec6-9f15-c2c5b7950d86/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/cd2b7552-2a8e-4ec6-9f15-c2c5b7950d86/index.html" type="text/html"/></item><item><title>The Power of Networking and Connection Strategies with Phil Herrington</title><itunes:title>The Power of Networking and Connection Strategies with Phil Herrington</itunes:title><description><![CDATA[<p>In this episode of One Small Change, host Yvonne McCoy invites Phil Herrington, best known as "Phil the Connector," to discuss the transformative impact of networking and building genuine connections. Phil shares his journey from hardcore sales to founding the Connector Community, emphasizing the importance of putting people before profits. He offers invaluable insights into networking strategies, the power of reciprocity, and how connections can help businesses grow more efficiently than traditional sales tactics. Phil also provides listeners with a special opportunity to experience his networking tour and start making meaningful connections today.</p><p><strong>Guest Bio:</strong></p><p>Phil Herrington, famously referred to as "Phil the Connector," is the founder of the Connector Community. With a rich background in hardcore sales, Phil shifted his focus to helping people develop powerful networks and meaningful relationships to foster business growth and personal fulfillment. Through his innovative strategies and services, Phil continues to connect individuals and businesses, unlocking their potential and enabling them to thrive.</p><p><strong>Key Points Discussed:</strong></p><p><strong>1. Transition from Hardcore Sales to Networking</strong> [00:01:32]</p><ul><li>Phil shares his journey and realization that led to taking ownership of his career and building his brand.</li></ul><br/><p><strong>2. Differences Between Sales and Networking</strong> [00:02:35]</p><ul><li>Discussion of why networking is more effective and less intimidating than traditional sales strategies.</li></ul><br/><p><strong>3. The Law of Reciprocity in Networking</strong> [00:06:23]</p><ul><li>Phil emphasizes the importance of giving and how it leads to rewards through the art of networking.</li></ul><br/><p><strong>4. Creating Value in Networking Relationships</strong> [00:07:57]</p><ul><li>Strategies on how being a connector positions you as an expert and enhances your credibility.</li></ul><br/><p><strong>5. Networking Tips for Entrepreneurs</strong> [00:13:25]</p><ul><li>Phil provides actionable advice for new entrepreneurs to make the most out of networking opportunities.</li></ul><br/><p><strong>Main Quote:</strong></p><p>"You're one connection away."</p><p><strong>Links:</strong></p><p>Free Gift: <a href="https://crm.theconnectorcommunity.com/widget/bookings/com-tour" rel="noopener noreferrer" target="_blank">https://crm.theconnectorcommunity.com/widget/bookings/com-tour</a></p><p>Website: <a href="https://theconnectorcommunity.com/" rel="noopener noreferrer" target="_blank">https://theconnectorcommunity.com/</a></p><p><strong>To Join The Connector Community&nbsp;</strong></p><p>Use this link to join (Select the monthly price and use the code&nbsp;<strong>JoinToday&nbsp;</strong>to get 50% off your first month!!</p><p><a href="https://www.philtheconnector.com/checkout/13" rel="noopener noreferrer" target="_blank">https://www.philtheconnector.com/checkout/13</a></p>]]></description><content:encoded><![CDATA[<p>In this episode of One Small Change, host Yvonne McCoy invites Phil Herrington, best known as "Phil the Connector," to discuss the transformative impact of networking and building genuine connections. Phil shares his journey from hardcore sales to founding the Connector Community, emphasizing the importance of putting people before profits. He offers invaluable insights into networking strategies, the power of reciprocity, and how connections can help businesses grow more efficiently than traditional sales tactics. Phil also provides listeners with a special opportunity to experience his networking tour and start making meaningful connections today.</p><p><strong>Guest Bio:</strong></p><p>Phil Herrington, famously referred to as "Phil the Connector," is the founder of the Connector Community. With a rich background in hardcore sales, Phil shifted his focus to helping people develop powerful networks and meaningful relationships to foster business growth and personal fulfillment. Through his innovative strategies and services, Phil continues to connect individuals and businesses, unlocking their potential and enabling them to thrive.</p><p><strong>Key Points Discussed:</strong></p><p><strong>1. Transition from Hardcore Sales to Networking</strong> [00:01:32]</p><ul><li>Phil shares his journey and realization that led to taking ownership of his career and building his brand.</li></ul><br/><p><strong>2. Differences Between Sales and Networking</strong> [00:02:35]</p><ul><li>Discussion of why networking is more effective and less intimidating than traditional sales strategies.</li></ul><br/><p><strong>3. The Law of Reciprocity in Networking</strong> [00:06:23]</p><ul><li>Phil emphasizes the importance of giving and how it leads to rewards through the art of networking.</li></ul><br/><p><strong>4. Creating Value in Networking Relationships</strong> [00:07:57]</p><ul><li>Strategies on how being a connector positions you as an expert and enhances your credibility.</li></ul><br/><p><strong>5. Networking Tips for Entrepreneurs</strong> [00:13:25]</p><ul><li>Phil provides actionable advice for new entrepreneurs to make the most out of networking opportunities.</li></ul><br/><p><strong>Main Quote:</strong></p><p>"You're one connection away."</p><p><strong>Links:</strong></p><p>Free Gift: <a href="https://crm.theconnectorcommunity.com/widget/bookings/com-tour" rel="noopener noreferrer" target="_blank">https://crm.theconnectorcommunity.com/widget/bookings/com-tour</a></p><p>Website: <a href="https://theconnectorcommunity.com/" rel="noopener noreferrer" target="_blank">https://theconnectorcommunity.com/</a></p><p><strong>To Join The Connector Community&nbsp;</strong></p><p>Use this link to join (Select the monthly price and use the code&nbsp;<strong>JoinToday&nbsp;</strong>to get 50% off your first month!!</p><p><a href="https://www.philtheconnector.com/checkout/13" rel="noopener noreferrer" target="_blank">https://www.philtheconnector.com/checkout/13</a></p>]]></content:encoded><link><![CDATA[https://www.yvonnemccoy.com/podcast/027]]></link><guid isPermaLink="false">382d41ea-faa7-4c25-a418-7817bb08dff0</guid><itunes:image href="https://artwork.captivate.fm/46abe77a-bf2a-4162-bdd6-2f4583681486/FlWIqw9RBfMM5fywwuzhefSf.jpg"/><pubDate>Thu, 05 Dec 2024 06:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/248a1207-7699-4ebf-b46d-4344f60cdd3f/TOSC-027-Phil-Harrington-1-V1-converted.mp3" length="18644394" type="audio/mpeg"/><itunes:duration>25:54</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>27</itunes:episode><podcast:episode>27</podcast:episode><podcast:season>1</podcast:season><podcast:transcript url="https://transcripts.captivate.fm/transcript/6e742391-c99e-4134-8bc1-129e4dfe2117/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/6e742391-c99e-4134-8bc1-129e4dfe2117/index.html" type="text/html"/></item><item><title>Unlocking Growth Through Mindset and Strategy with Patricia Dent</title><itunes:title>Unlocking Growth Through Mindset and Strategy with Patricia Dent</itunes:title><description><![CDATA[<p>Join host Yvonne McCoy as she delves into an insightful discussion with Patricia Dent, a seasoned entrepreneurial trainer and coach. They explore the significance of planning exit strategies from the outset, maintaining relevance in business, and the power of mindset. Patricia shares her expertise on overcoming barriers and unlocking potential through mindset shifts. They also tackle family dynamics in business, sincere feedback methods, and fostering innovation through curiosity. This episode is packed with actionable advice for entrepreneurs aiming to align their purpose with business strategies.</p><p><strong>Guest Bio:</strong></p><p>Patricia Dent is an accomplished entrepreneurial trainer and coach with over 14 years of experience. She specializes in guiding startups and established businesses towards growth and preparing them for successful exits. Patricia advocates for the importance of developing a positive, resilient mindset and aligning business actions with personal values to achieve meaningful entrepreneurial success.</p><p><strong>Key Points:</strong></p><ol><li><strong>The Importance of Early Exit Planning</strong> [03:15]</li><li>Patricia emphasizes why startups should consider exit strategies early on and how this planning can guide business growth.</li><li><strong>Mindset for Overcoming Barriers</strong> [12:45]</li><li>Introduces the "pyramid of evil stuff" concept, with fear as the top obstacle influencing scarcity responses and leading to procrastination.</li><li><strong>Fostering a Positive Mindset</strong> [21:30]</li><li>Discusses the value of protecting one's mindset through meditation and continuous learning to cope with change effectively.</li><li><strong>Feedback and Management Styles</strong> [30:22]</li><li>Critiques the "feedback sandwich" and advocates for authentic feedback as a means to enhance productivity and employee morale.</li><li><strong>Aligning Business with Values</strong> [45:10]</li><li>Explores how entrepreneurs can align their actions with personal values to challenge doubts and ensure purposeful, value-driven business practices.</li></ol><br/><p><strong>Main Quote:</strong></p><p>"Unlocking your mindset is the single most powerful change you can make to navigate challenging times and forge a path to success."</p><p><strong>Guest's Website:</strong></p><p>Visit Patricia Dent's website for more resources and insights: </p><p><a href="https://www.askfordirectionstraining.com/" rel="noopener noreferrer" target="_blank">https://www.askfordirectionstraining.com/</a></p>]]></description><content:encoded><![CDATA[<p>Join host Yvonne McCoy as she delves into an insightful discussion with Patricia Dent, a seasoned entrepreneurial trainer and coach. They explore the significance of planning exit strategies from the outset, maintaining relevance in business, and the power of mindset. Patricia shares her expertise on overcoming barriers and unlocking potential through mindset shifts. They also tackle family dynamics in business, sincere feedback methods, and fostering innovation through curiosity. This episode is packed with actionable advice for entrepreneurs aiming to align their purpose with business strategies.</p><p><strong>Guest Bio:</strong></p><p>Patricia Dent is an accomplished entrepreneurial trainer and coach with over 14 years of experience. She specializes in guiding startups and established businesses towards growth and preparing them for successful exits. Patricia advocates for the importance of developing a positive, resilient mindset and aligning business actions with personal values to achieve meaningful entrepreneurial success.</p><p><strong>Key Points:</strong></p><ol><li><strong>The Importance of Early Exit Planning</strong> [03:15]</li><li>Patricia emphasizes why startups should consider exit strategies early on and how this planning can guide business growth.</li><li><strong>Mindset for Overcoming Barriers</strong> [12:45]</li><li>Introduces the "pyramid of evil stuff" concept, with fear as the top obstacle influencing scarcity responses and leading to procrastination.</li><li><strong>Fostering a Positive Mindset</strong> [21:30]</li><li>Discusses the value of protecting one's mindset through meditation and continuous learning to cope with change effectively.</li><li><strong>Feedback and Management Styles</strong> [30:22]</li><li>Critiques the "feedback sandwich" and advocates for authentic feedback as a means to enhance productivity and employee morale.</li><li><strong>Aligning Business with Values</strong> [45:10]</li><li>Explores how entrepreneurs can align their actions with personal values to challenge doubts and ensure purposeful, value-driven business practices.</li></ol><br/><p><strong>Main Quote:</strong></p><p>"Unlocking your mindset is the single most powerful change you can make to navigate challenging times and forge a path to success."</p><p><strong>Guest's Website:</strong></p><p>Visit Patricia Dent's website for more resources and insights: </p><p><a href="https://www.askfordirectionstraining.com/" rel="noopener noreferrer" target="_blank">https://www.askfordirectionstraining.com/</a></p>]]></content:encoded><link><![CDATA[https://www.yvonnemccoy.com/podcast/026]]></link><guid isPermaLink="false">0446857b-3db7-4f91-be88-c4cd4d8f9254</guid><itunes:image href="https://artwork.captivate.fm/4e0ed8ad-26bd-4ba1-9064-2161aecb3e52/vFTGN25uVJIaCrWKNnn54rn4.jpg"/><pubDate>Thu, 28 Nov 2024 06:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/1d5d30bf-86b8-4562-8f4c-866ff43090d5/TOSC-026-Patricia-Dent-V1-converted.mp3" length="18141258" type="audio/mpeg"/><itunes:duration>30:14</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>26</itunes:episode><podcast:episode>26</podcast:episode><podcast:season>1</podcast:season><podcast:transcript url="https://transcripts.captivate.fm/transcript/a44f7902-c2b4-45e7-aa2c-2cd18fe297ec/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/a44f7902-c2b4-45e7-aa2c-2cd18fe297ec/index.html" type="text/html"/></item><item><title>Navigating Stress and Change in Personal Life with Mardi Winder-Adams</title><itunes:title>Navigating Stress and Change in Personal Life with Mardi Winder-Adams</itunes:title><description><![CDATA[<p>In this episode of the One Small Change Podcast, host Yvonne McCoy sits down with Mardi Winder Adams, a seasoned divorce coach, to explore the profound impact personal life changes, particularly divorce, can have on one's professional landscape. Mardi shares her own journey from a livestock buyer to becoming a passionate advocate for those navigating divorce, particularly within the entrepreneurial community. They discuss strategies for maintaining personal and professional balance during times of stress, the growing phenomenon of "gray divorce," and the necessity of community and self-care.</p><p><strong>Guest Bio:</strong></p><p>Mardi Winder Adams is a certified divorce coach who brings a wealth of experience from diverse fields, including education and domestic violence advocacy. Starting her career as a livestock buyer, Mardi transitioned into teaching and then into domestic violence support roles, driven by her desire to help individuals through life-altering situations like divorce. Her unique journey underscores her commitment to supporting clients in navigating personal challenges that impact their professional lives.</p><p><strong>Key Points:</strong></p><ol><li><strong>Mardi's Diverse Career Path [00:01:00]:</strong></li><li>Mardi shares her unexpected journey from a livestock buyer to a divorce coach, highlighting the pivotal experiences that led her to this niche.</li><li><strong>Impact of Divorce on Professional Life [00:02:24]:</strong></li><li>Mardi discusses how personal issues like divorce can significantly affect an individual's professional performance, citing research on stress and productivity.</li><li><strong>Entrepreneurial Balance [00:16:14]:</strong></li><li>The importance of maintaining balance between business priorities and personal relationships, and how mindfulness practices can aid in this.</li><li><strong>"Gray Divorce" Phenomenon [00:09:26]:</strong></li><li>Exploration of the growing trend of divorces among those aged 50+, with insights into the motivations behind this life decision.</li><li><strong>Building Resilience and Seeking Support [00:17:51]:</strong></li><li>Mardi emphasizes the value of seeking help and building resilience through structured activities to cope with stress and personal challenges.</li></ol><br/><p><strong>Main Quote:</strong></p><p>"I think the one small change was just coming to the realization that your skills, your knowledge, and your experience is of value to other people." – Mardi Winder Adams</p><p><strong>Guest's Website:</strong></p><ul><li><a href="https://www.divorcecoach4women.com" rel="noopener noreferrer" target="_blank">Mardi Winder Adams' Website</a></li></ul><br/>]]></description><content:encoded><![CDATA[<p>In this episode of the One Small Change Podcast, host Yvonne McCoy sits down with Mardi Winder Adams, a seasoned divorce coach, to explore the profound impact personal life changes, particularly divorce, can have on one's professional landscape. Mardi shares her own journey from a livestock buyer to becoming a passionate advocate for those navigating divorce, particularly within the entrepreneurial community. They discuss strategies for maintaining personal and professional balance during times of stress, the growing phenomenon of "gray divorce," and the necessity of community and self-care.</p><p><strong>Guest Bio:</strong></p><p>Mardi Winder Adams is a certified divorce coach who brings a wealth of experience from diverse fields, including education and domestic violence advocacy. Starting her career as a livestock buyer, Mardi transitioned into teaching and then into domestic violence support roles, driven by her desire to help individuals through life-altering situations like divorce. Her unique journey underscores her commitment to supporting clients in navigating personal challenges that impact their professional lives.</p><p><strong>Key Points:</strong></p><ol><li><strong>Mardi's Diverse Career Path [00:01:00]:</strong></li><li>Mardi shares her unexpected journey from a livestock buyer to a divorce coach, highlighting the pivotal experiences that led her to this niche.</li><li><strong>Impact of Divorce on Professional Life [00:02:24]:</strong></li><li>Mardi discusses how personal issues like divorce can significantly affect an individual's professional performance, citing research on stress and productivity.</li><li><strong>Entrepreneurial Balance [00:16:14]:</strong></li><li>The importance of maintaining balance between business priorities and personal relationships, and how mindfulness practices can aid in this.</li><li><strong>"Gray Divorce" Phenomenon [00:09:26]:</strong></li><li>Exploration of the growing trend of divorces among those aged 50+, with insights into the motivations behind this life decision.</li><li><strong>Building Resilience and Seeking Support [00:17:51]:</strong></li><li>Mardi emphasizes the value of seeking help and building resilience through structured activities to cope with stress and personal challenges.</li></ol><br/><p><strong>Main Quote:</strong></p><p>"I think the one small change was just coming to the realization that your skills, your knowledge, and your experience is of value to other people." – Mardi Winder Adams</p><p><strong>Guest's Website:</strong></p><ul><li><a href="https://www.divorcecoach4women.com" rel="noopener noreferrer" target="_blank">Mardi Winder Adams' Website</a></li></ul><br/>]]></content:encoded><link><![CDATA[https://www.yvonnemccoy.com/podcast/025]]></link><guid isPermaLink="false">cc21717b-d248-4222-9a38-d015aff9b54c</guid><itunes:image href="https://artwork.captivate.fm/6893486f-6fbe-4753-899f-b1ea4cb4d115/YLGTkznX-N184FXcGFbVrO5F.jpg"/><pubDate>Thu, 21 Nov 2024 06:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/f2279f62-00a2-43e9-b581-c201f4112a47/TOSC-025-Mardi-Winder-Adams-V1-converted.mp3" length="16750804" type="audio/mpeg"/><itunes:duration>23:16</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>25</itunes:episode><podcast:episode>25</podcast:episode><podcast:season>1</podcast:season><podcast:transcript url="https://transcripts.captivate.fm/transcript/74779e0c-9081-4e79-a6dc-669ceee5f84d/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/74779e0c-9081-4e79-a6dc-669ceee5f84d/index.html" type="text/html"/></item><item><title>Journal Your Way to Clarity &amp; Understanding with Candy Motzek</title><itunes:title>Journal Your Way to Clarity &amp; Understanding with Candy Motzek</itunes:title><description><![CDATA[<p>In this enlightening episode of the "One Small Change" podcast, host Yvonne McCoy converses with Candy Motzek about the transformative power of daily journaling. Candy shares how the simple act of writing down thoughts has provided clarity, challenged her perceptions, and fostered personal growth. The duo also delves into the role of journaling in understanding emotions, reducing resistance in tasks, and sparking creativity. Candy offers practical tips for beginners and emphasizes the importance of weaving curiosity and resilience into daily life to embrace change and new possibilities.</p><p><strong>Guest Bio:</strong> Candy Motzek is a life coach, podcast host, and an advocate for personal growth and mindful change. Through her work on "She Coaches Coaches," Candy inspires others to transform their lives by recognizing personal thought patterns and making conscious adjustments. Known for her practical approach and encouraging spirit, Candy has embarked on numerous personal quests, including taking ballet after 40, showcasing her commitment to lifelong learning and exploration.</p><p><strong>Key Points:</strong></p><ol><li><strong>The Impact of Journaling [06:15]</strong></li><li>- Candy discusses how her daily journaling habit has helped her gain clarity and better understand her thoughts.</li><li><strong>Thought Downloads [12:40]</strong></li><li>- Learn how Candy uses "thought downloads" to organize her thoughts and identify patterns.</li><li><strong>Resistance vs. Motivation [22:10]</strong></li><li>- Insights on how understanding emotional resistance enhances motivation rather than seeking it externally.</li><li><strong>Tips for Journaling [35:25]</strong></li><li>- Candy provides actionable steps to start journaling with thought downloads and setting goals.</li><li><strong>Change and Exploration [46:50]</strong></li><li>- The importance of using curiosity to explore new possibilities and step outside comfort zones.</li></ol><br/><p><strong>Main Quote:</strong> "Journaling is a way to understand your thoughts and emotions, allowing you to make conscious changes in mindset and actions."</p><p><strong>Links to Guest's Website:</strong></p><ul><li>Visit Candy Motzek's resources and journaling prompts at</li><li><a href="https://candysfreegift.com" rel="noopener noreferrer" target="_blank">candysfreegift.com</a></li><li>Listen to Candy's podcast "She Coaches Coaches" at</li><li><a href="https://www.candymotzek.com/podcast" rel="noopener noreferrer" target="_blank">candymotzek.com</a></li></ul><br/>]]></description><content:encoded><![CDATA[<p>In this enlightening episode of the "One Small Change" podcast, host Yvonne McCoy converses with Candy Motzek about the transformative power of daily journaling. Candy shares how the simple act of writing down thoughts has provided clarity, challenged her perceptions, and fostered personal growth. The duo also delves into the role of journaling in understanding emotions, reducing resistance in tasks, and sparking creativity. Candy offers practical tips for beginners and emphasizes the importance of weaving curiosity and resilience into daily life to embrace change and new possibilities.</p><p><strong>Guest Bio:</strong> Candy Motzek is a life coach, podcast host, and an advocate for personal growth and mindful change. Through her work on "She Coaches Coaches," Candy inspires others to transform their lives by recognizing personal thought patterns and making conscious adjustments. Known for her practical approach and encouraging spirit, Candy has embarked on numerous personal quests, including taking ballet after 40, showcasing her commitment to lifelong learning and exploration.</p><p><strong>Key Points:</strong></p><ol><li><strong>The Impact of Journaling [06:15]</strong></li><li>- Candy discusses how her daily journaling habit has helped her gain clarity and better understand her thoughts.</li><li><strong>Thought Downloads [12:40]</strong></li><li>- Learn how Candy uses "thought downloads" to organize her thoughts and identify patterns.</li><li><strong>Resistance vs. Motivation [22:10]</strong></li><li>- Insights on how understanding emotional resistance enhances motivation rather than seeking it externally.</li><li><strong>Tips for Journaling [35:25]</strong></li><li>- Candy provides actionable steps to start journaling with thought downloads and setting goals.</li><li><strong>Change and Exploration [46:50]</strong></li><li>- The importance of using curiosity to explore new possibilities and step outside comfort zones.</li></ol><br/><p><strong>Main Quote:</strong> "Journaling is a way to understand your thoughts and emotions, allowing you to make conscious changes in mindset and actions."</p><p><strong>Links to Guest's Website:</strong></p><ul><li>Visit Candy Motzek's resources and journaling prompts at</li><li><a href="https://candysfreegift.com" rel="noopener noreferrer" target="_blank">candysfreegift.com</a></li><li>Listen to Candy's podcast "She Coaches Coaches" at</li><li><a href="https://www.candymotzek.com/podcast" rel="noopener noreferrer" target="_blank">candymotzek.com</a></li></ul><br/>]]></content:encoded><link><![CDATA[https://www.yvonnemccoy.com/podcast/024]]></link><guid isPermaLink="false">be88ad5f-cd7d-42bd-926f-e339b0791805</guid><itunes:image href="https://artwork.captivate.fm/03522906-4245-4d42-a9a0-b8723512ef9c/CqWbNtlkor-PHNV-5zSjUzTe.jpg"/><pubDate>Thu, 14 Nov 2024 09:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/f350babc-30a3-43f5-ab51-28f79359d154/TOSC-024-Candy-Motzek-1-V1-converted.mp3" length="14151028" type="audio/mpeg"/><itunes:duration>29:29</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>24</itunes:episode><podcast:episode>24</podcast:episode><podcast:season>1</podcast:season><podcast:transcript url="https://transcripts.captivate.fm/transcript/76c1b4c1-1120-46ea-99aa-6c339c778573/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/76c1b4c1-1120-46ea-99aa-6c339c778573/index.html" type="text/html"/></item><item><title>Exploring Human Design and Energetics with Adriana Keefe</title><itunes:title>Exploring Human Design and Energetics with Adriana Keefe</itunes:title><description><![CDATA[<p>In this episode of One Small Change, host Yvonne McCoy sits down with Adriana Keefe to discuss the transformative power of human design and spirituality in business and personal growth. Adriana shares her journey of discovery through human design, a concept blending science and spirituality, which led her to reclaim her authentic self and find fulfillment. The episode delves into the importance of energetics, the power of intention, and the need to surround oneself with supportive communities to foster development and success.</p><p><strong>Guest Bio:</strong></p><p>Adriana Keefe is an expert in human design and energetics, utilizing her insights to help individuals and entrepreneurs discover their true selves and purpose. With a background in veterinary science, Adriana transitioned into coaching and speaking to empower others through understanding their unique energetic blueprints. She combines scientific principles with spirituality to guide people in aligning with their true potential.</p><p><strong>Key Points Discussed:</strong></p><ol><li><strong>Introduction to Human Design</strong> [00:00:56] Adriana introduces the concept of human design and its impact on her perspective and business.</li><li><strong>Separating Religion and Spirituality</strong> [00:02:16] The difference between religion and spirituality and how they can coexist. </li><li><strong>Embracing Your True Self</strong> [00:06:54]How societal conditioning impacts identity and how human design helped Adriana reclaim her authentic self.</li><li><strong>The Science of Energetics</strong> [00:13:17]Adriana explains the scientific aspects of human design, meeting skeptics where they are.</li><li><strong>Surrounding Yourself with Growth-Oriented People</strong> [00:20:23]The importance of community and being around like-minded individuals to enhance personal and professional growth.</li></ol><br/><p><strong>Main Quote:</strong></p><p>"You are the average of the 5 people you spend the most time with, so pick those people wisely."</p><p><strong>Guest's Website:</strong></p><ul><li>Retreat link!:&nbsp;<a href="https://thebesteffingretreat.com/" rel="noopener noreferrer" target="_blank">https://thebesteffingretreat.com/</a></li><li>Free chart download and guides:&nbsp;<a href="https://adrianakeefe.com/getyourchart" rel="noopener noreferrer" target="_blank">https://adrianakeefe.com/getyourchart</a></li></ul><br/>]]></description><content:encoded><![CDATA[<p>In this episode of One Small Change, host Yvonne McCoy sits down with Adriana Keefe to discuss the transformative power of human design and spirituality in business and personal growth. Adriana shares her journey of discovery through human design, a concept blending science and spirituality, which led her to reclaim her authentic self and find fulfillment. The episode delves into the importance of energetics, the power of intention, and the need to surround oneself with supportive communities to foster development and success.</p><p><strong>Guest Bio:</strong></p><p>Adriana Keefe is an expert in human design and energetics, utilizing her insights to help individuals and entrepreneurs discover their true selves and purpose. With a background in veterinary science, Adriana transitioned into coaching and speaking to empower others through understanding their unique energetic blueprints. She combines scientific principles with spirituality to guide people in aligning with their true potential.</p><p><strong>Key Points Discussed:</strong></p><ol><li><strong>Introduction to Human Design</strong> [00:00:56] Adriana introduces the concept of human design and its impact on her perspective and business.</li><li><strong>Separating Religion and Spirituality</strong> [00:02:16] The difference between religion and spirituality and how they can coexist. </li><li><strong>Embracing Your True Self</strong> [00:06:54]How societal conditioning impacts identity and how human design helped Adriana reclaim her authentic self.</li><li><strong>The Science of Energetics</strong> [00:13:17]Adriana explains the scientific aspects of human design, meeting skeptics where they are.</li><li><strong>Surrounding Yourself with Growth-Oriented People</strong> [00:20:23]The importance of community and being around like-minded individuals to enhance personal and professional growth.</li></ol><br/><p><strong>Main Quote:</strong></p><p>"You are the average of the 5 people you spend the most time with, so pick those people wisely."</p><p><strong>Guest's Website:</strong></p><ul><li>Retreat link!:&nbsp;<a href="https://thebesteffingretreat.com/" rel="noopener noreferrer" target="_blank">https://thebesteffingretreat.com/</a></li><li>Free chart download and guides:&nbsp;<a href="https://adrianakeefe.com/getyourchart" rel="noopener noreferrer" target="_blank">https://adrianakeefe.com/getyourchart</a></li></ul><br/>]]></content:encoded><link><![CDATA[https://www.yvonnemccoy.com/podcast/023]]></link><guid isPermaLink="false">09a1e505-12bc-4b97-843c-5e43241f2162</guid><itunes:image href="https://artwork.captivate.fm/40847953-0cf9-4d25-92b4-3aba162f3a68/WfSYxSgJStbv5R2GULVCqF8D.jpg"/><pubDate>Thu, 07 Nov 2024 06:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/65ac079e-19aa-485e-a07e-f81d53c137c2/TOSC-023-Adriana-Keefe-V1-converted.mp3" length="19747444" type="audio/mpeg"/><itunes:duration>27:26</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>23</itunes:episode><podcast:episode>23</podcast:episode><podcast:season>1</podcast:season><podcast:transcript url="https://transcripts.captivate.fm/transcript/686b2d05-652b-4745-8541-a0598f4ec0a4/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/686b2d05-652b-4745-8541-a0598f4ec0a4/index.html" type="text/html"/></item><item><title>Simplified Approach to Affiliate Marketing with Chuck Anderson</title><itunes:title>Simplified Approach to Affiliate Marketing with Chuck Anderson</itunes:title><description><![CDATA[<p>In this episode of The One Small Change Podcast, host Yvonne McCoy chats with marketing expert Chuck Anderson about the power of simplifying and focusing within a business. Chuck shares how a significant shift towards specialization and consistent delivery has transformed his career. He discusses the importance of narrowing down tasks, tracking results, developing mastery, and how this approach has surprisingly increased referrals and strengthened client relationships. Chuck provides practical advice for entrepreneurs looking to apply focus in their businesses and explains the unexpected benefits of doing so.</p><p><strong>Guest Bio:</strong> </p><p>Chuck Anderson is a seasoned marketing consultant with nearly 30 years of experience. Formerly a director of marketing and chief marketing officer, Chuck now specializes in affiliate marketing, helping businesses grow their client bases and enhance their marketing strategies. Known for his innovative approaches and dedication to clarity and focus, Chuck has significantly impacted the entrepreneurial journey for many.</p><p><strong>Key Points Discussed:</strong></p><ol><li><strong>[00:01:43] Specialization and Focus:</strong> Chuck discusses how shifting focus to specialize in affiliate marketing simplified his business and life.</li><li><strong>[00:03:26] Eliminating the Non-Essential:</strong> Chuck explains how he streamlined his commitments by making a list of routine tasks and eliminating those that didn't contribute to his desired outcomes.</li><li><strong>[00:05:18] Unexpected Benefits of Consistency:</strong> He highlights the surprising result of developing fans and receiving referrals from consistently delivering the same workshop.</li><li><strong>[00:07:52] Measuring and Improving Results:</strong> The importance of tracking the performance of consistent actions is explored, showing how Chuck's conversion rates improved over time.</li><li><strong>[00:16:53] Importance of Letting Go:</strong> Chuck emphasizes the value of letting go of non-productive activities to fill that space with more productive and successful endeavors.</li></ol><br/><p><strong>Main Quote:</strong> </p><p>"When you let go of that 80%, then the 20% now grows and fills up that void."</p><p><strong>Links:</strong></p><ul><li><a href="https://www.cmapn.com/webinar?sa=sa0045130945a36cc51431493c35f17decbba8191b" rel="noopener noreferrer" target="_blank">Free Affiliate Workshop</a> (happens every month)</li><li><a href="https://ChuckAndersonCoaching.com" rel="noopener noreferrer" target="_blank">ChuckAndersonCoaching.com</a></li><li><a href="https://AffiliateManagementExpert.com" rel="noopener noreferrer" target="_blank">AffiliateManagementExpert.com</a></li></ul><br/>]]></description><content:encoded><![CDATA[<p>In this episode of The One Small Change Podcast, host Yvonne McCoy chats with marketing expert Chuck Anderson about the power of simplifying and focusing within a business. Chuck shares how a significant shift towards specialization and consistent delivery has transformed his career. He discusses the importance of narrowing down tasks, tracking results, developing mastery, and how this approach has surprisingly increased referrals and strengthened client relationships. Chuck provides practical advice for entrepreneurs looking to apply focus in their businesses and explains the unexpected benefits of doing so.</p><p><strong>Guest Bio:</strong> </p><p>Chuck Anderson is a seasoned marketing consultant with nearly 30 years of experience. Formerly a director of marketing and chief marketing officer, Chuck now specializes in affiliate marketing, helping businesses grow their client bases and enhance their marketing strategies. Known for his innovative approaches and dedication to clarity and focus, Chuck has significantly impacted the entrepreneurial journey for many.</p><p><strong>Key Points Discussed:</strong></p><ol><li><strong>[00:01:43] Specialization and Focus:</strong> Chuck discusses how shifting focus to specialize in affiliate marketing simplified his business and life.</li><li><strong>[00:03:26] Eliminating the Non-Essential:</strong> Chuck explains how he streamlined his commitments by making a list of routine tasks and eliminating those that didn't contribute to his desired outcomes.</li><li><strong>[00:05:18] Unexpected Benefits of Consistency:</strong> He highlights the surprising result of developing fans and receiving referrals from consistently delivering the same workshop.</li><li><strong>[00:07:52] Measuring and Improving Results:</strong> The importance of tracking the performance of consistent actions is explored, showing how Chuck's conversion rates improved over time.</li><li><strong>[00:16:53] Importance of Letting Go:</strong> Chuck emphasizes the value of letting go of non-productive activities to fill that space with more productive and successful endeavors.</li></ol><br/><p><strong>Main Quote:</strong> </p><p>"When you let go of that 80%, then the 20% now grows and fills up that void."</p><p><strong>Links:</strong></p><ul><li><a href="https://www.cmapn.com/webinar?sa=sa0045130945a36cc51431493c35f17decbba8191b" rel="noopener noreferrer" target="_blank">Free Affiliate Workshop</a> (happens every month)</li><li><a href="https://ChuckAndersonCoaching.com" rel="noopener noreferrer" target="_blank">ChuckAndersonCoaching.com</a></li><li><a href="https://AffiliateManagementExpert.com" rel="noopener noreferrer" target="_blank">AffiliateManagementExpert.com</a></li></ul><br/>]]></content:encoded><link><![CDATA[https://www.yvonnemccoy.com/podcast/022]]></link><guid isPermaLink="false">ff4cb0b6-3d13-485b-9ae9-c5bf216e794c</guid><itunes:image href="https://artwork.captivate.fm/493e2e5b-90ee-40a5-9307-68d27c057ee8/u_MYM4lTWVjNraZNwYY9Lmy9.jpg"/><pubDate>Thu, 31 Oct 2024 06:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/924ddb4d-58e1-4c52-a655-a86c4fecddac/TOSC-022-Chuck-Anderson-V1-converted.mp3" length="13495540" type="audio/mpeg"/><itunes:duration>28:07</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>22</itunes:episode><podcast:episode>22</podcast:episode><podcast:season>1</podcast:season><podcast:transcript url="https://transcripts.captivate.fm/transcript/30d474d4-bada-4e03-84f9-7fe95a43596b/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/30d474d4-bada-4e03-84f9-7fe95a43596b/index.html" type="text/html"/></item><item><title>Substantial Improvements Through Strategic Small Changes with Jeff Griffiths</title><itunes:title>Substantial Improvements Through Strategic Small Changes with Jeff Griffiths</itunes:title><description><![CDATA[<p>In this episode of the One Small Change Podcast, host Yvonne McCoy is joined by management consultant Jeff Griffiths to explore the transformative power of small changes, such as daily journaling, in achieving personal and professional success. </p><p>They discuss how entrepreneurs can enhance focus, leadership skills, and business growth by incorporating strategic changes into their routines. The conversation delves into effective hiring practices, the role of competency-based workforce development, and methods to empower teams for organizational success. Jeff shares insights from his own career, emphasizing the importance of curiosity, learning, and community engagement in fostering both personal and corporate growth.</p><p><strong>Guest Bio</strong></p><p>Jeff Griffiths is a seasoned management consultant with over 25 years of experience in competency-based workforce and organizational development. He recently joined a public policy think tank to facilitate pragmatic policy changes aimed at economic improvement in his region. With a passion for helping businesses scale effectively, Jeff focuses on empowering organizations to harness their strengths and achieve substantial improvements through strategic small changes.</p><p><strong>Key Points:</strong></p><ul><li>Jeff shares how daily journaling clears the mind, sets daily goals, and improves business focus.</li><li>Discussing the importance of documenting processes and delegating tasks to enable strategic oversight.</li><li>The pitfalls of "mini-me syndrome" in hiring and the importance of role-specific competencies.</li><li>Jeff highlights the benefits of allowing employees to develop systems and contribute to business success.</li><li>Jeff discusses his own experiences of personal growth, emphasizing adaptability and shared learning.</li></ul><br/><p><strong>Main Quote:</strong></p><p>"Mistakes are rarely fatal; they're stepping stones to significant improvements."</p><p><br></p><p><strong>Links:</strong></p><p>Free Workbook: <a href="https://www.workforcestrat.com/competency-based-hiring-workbook/" rel="noopener noreferrer" target="_blank">https://www.workforcestrat.com/competency-based-hiring-workbook/</a></p>]]></description><content:encoded><![CDATA[<p>In this episode of the One Small Change Podcast, host Yvonne McCoy is joined by management consultant Jeff Griffiths to explore the transformative power of small changes, such as daily journaling, in achieving personal and professional success. </p><p>They discuss how entrepreneurs can enhance focus, leadership skills, and business growth by incorporating strategic changes into their routines. The conversation delves into effective hiring practices, the role of competency-based workforce development, and methods to empower teams for organizational success. Jeff shares insights from his own career, emphasizing the importance of curiosity, learning, and community engagement in fostering both personal and corporate growth.</p><p><strong>Guest Bio</strong></p><p>Jeff Griffiths is a seasoned management consultant with over 25 years of experience in competency-based workforce and organizational development. He recently joined a public policy think tank to facilitate pragmatic policy changes aimed at economic improvement in his region. With a passion for helping businesses scale effectively, Jeff focuses on empowering organizations to harness their strengths and achieve substantial improvements through strategic small changes.</p><p><strong>Key Points:</strong></p><ul><li>Jeff shares how daily journaling clears the mind, sets daily goals, and improves business focus.</li><li>Discussing the importance of documenting processes and delegating tasks to enable strategic oversight.</li><li>The pitfalls of "mini-me syndrome" in hiring and the importance of role-specific competencies.</li><li>Jeff highlights the benefits of allowing employees to develop systems and contribute to business success.</li><li>Jeff discusses his own experiences of personal growth, emphasizing adaptability and shared learning.</li></ul><br/><p><strong>Main Quote:</strong></p><p>"Mistakes are rarely fatal; they're stepping stones to significant improvements."</p><p><br></p><p><strong>Links:</strong></p><p>Free Workbook: <a href="https://www.workforcestrat.com/competency-based-hiring-workbook/" rel="noopener noreferrer" target="_blank">https://www.workforcestrat.com/competency-based-hiring-workbook/</a></p>]]></content:encoded><link><![CDATA[https://www.yvonnemccoy.com/podcast/021]]></link><guid isPermaLink="false">b41d58fa-5b06-4761-9197-7c8d3baacc2e</guid><itunes:image href="https://artwork.captivate.fm/9b3dbe1a-bd92-4694-8f50-925a6282b1e8/P6_iGoAq5wRvwFbLWfL48euR.jpg"/><pubDate>Thu, 24 Oct 2024 06:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/2cc1078b-7a95-4afd-bd1e-3dbdfd97a504/TOSC-021-Jeff-Griffiths-V1-converted.mp3" length="16562452" type="audio/mpeg"/><itunes:duration>34:30</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>21</itunes:episode><podcast:episode>21</podcast:episode><podcast:season>1</podcast:season></item><item><title>Enhancing Networking Through Tactical Questions with Rob Ruder</title><itunes:title>Enhancing Networking Through Tactical Questions with Rob Ruder</itunes:title><description><![CDATA[<p>In this episode of the One Small Change Podcast, host Yvonne McCoy engages with cybersecurity expert Rob Ruder, who shares insights on improving business networking by focusing on communication and relationship-building. Rob reveals key strategies on how asking the right questions can enhance business connections and outcomes. He also offers valuable advice on cybersecurity for small businesses, emphasizing the importance of backing up data and maintaining a secure network. Additionally, Rob provides a free resource to help listeners ensure the safety of their online information.</p><p><strong>Guest Bio:</strong> </p><p>Rob Ruder is a seasoned entrepreneur with over two decades of experience focusing on technology and cybersecurity. As the founder of Idic Designs, Rob specializes in helping businesses protect their digital assets through innovative security solutions. Known for his engaging approach, Rob combines his technical expertise with effective communication, enabling him to build strong professional relationships and offer tailored solutions for his clients.</p><p><strong>Key Points:</strong></p><ol><li>[00:01:25] - Rob introduces himself and discusses his journey in business discovery and his focus on cybersecurity.</li><li>[00:02:12] - Discovering the impact of asking the right questions when networking and shifting the focus from self to others.</li><li>[00:06:28] - Rob's advice on the importance of in-person networking and how it complements online networking.</li><li>[00:10:08] - The importance of diagnosing client needs through strategic questioning to offer tailored cybersecurity solutions.</li><li>[00:20:25] - Essential cybersecurity steps for business owners, including physical security and data back-up.</li></ol><br/><p><strong>Main Quote:</strong> "</p><p>So the answer is be sure. Have experience with it and know you've done it. Not believe that you did it."</p><p><strong>Guest's Website:</strong></p><p><a href="http://www.idicdesigns.com" rel="noopener noreferrer" target="_blank">Idic Designs</a></p><p>Free Dark Web Compromise Report - <a href="https://pages.idicdesigns.com/darkweb-report2" rel="noopener noreferrer" target="_blank">https://pages.idicdesigns.com/darkweb-report2</a> </p>]]></description><content:encoded><![CDATA[<p>In this episode of the One Small Change Podcast, host Yvonne McCoy engages with cybersecurity expert Rob Ruder, who shares insights on improving business networking by focusing on communication and relationship-building. Rob reveals key strategies on how asking the right questions can enhance business connections and outcomes. He also offers valuable advice on cybersecurity for small businesses, emphasizing the importance of backing up data and maintaining a secure network. Additionally, Rob provides a free resource to help listeners ensure the safety of their online information.</p><p><strong>Guest Bio:</strong> </p><p>Rob Ruder is a seasoned entrepreneur with over two decades of experience focusing on technology and cybersecurity. As the founder of Idic Designs, Rob specializes in helping businesses protect their digital assets through innovative security solutions. Known for his engaging approach, Rob combines his technical expertise with effective communication, enabling him to build strong professional relationships and offer tailored solutions for his clients.</p><p><strong>Key Points:</strong></p><ol><li>[00:01:25] - Rob introduces himself and discusses his journey in business discovery and his focus on cybersecurity.</li><li>[00:02:12] - Discovering the impact of asking the right questions when networking and shifting the focus from self to others.</li><li>[00:06:28] - Rob's advice on the importance of in-person networking and how it complements online networking.</li><li>[00:10:08] - The importance of diagnosing client needs through strategic questioning to offer tailored cybersecurity solutions.</li><li>[00:20:25] - Essential cybersecurity steps for business owners, including physical security and data back-up.</li></ol><br/><p><strong>Main Quote:</strong> "</p><p>So the answer is be sure. Have experience with it and know you've done it. Not believe that you did it."</p><p><strong>Guest's Website:</strong></p><p><a href="http://www.idicdesigns.com" rel="noopener noreferrer" target="_blank">Idic Designs</a></p><p>Free Dark Web Compromise Report - <a href="https://pages.idicdesigns.com/darkweb-report2" rel="noopener noreferrer" target="_blank">https://pages.idicdesigns.com/darkweb-report2</a> </p>]]></content:encoded><link><![CDATA[https://www.yvonnemccoy.com/podcast/020]]></link><guid isPermaLink="false">a50b334c-9fd7-4b11-ab84-a0113b6bcd26</guid><itunes:image href="https://artwork.captivate.fm/6deb177e-aa16-4e5a-afcb-67c8efbf5302/ooC6Q25X2i5mpPicBf2Bo11L.jpg"/><pubDate>Thu, 17 Oct 2024 06:15:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/3959c1a2-0035-4f09-b12b-1ac106d84423/TOSC-020-Rob-Ruder-V1-converted.mp3" length="13818388" type="audio/mpeg"/><itunes:duration>28:47</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>20</itunes:episode><podcast:episode>20</podcast:episode><podcast:season>1</podcast:season><podcast:transcript url="https://transcripts.captivate.fm/transcript/36f00052-b4f2-4242-ac21-307d4ff1ef07/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/36f00052-b4f2-4242-ac21-307d4ff1ef07/index.html" type="text/html"/></item><item><title>Embracing Inner Liberation and Conscious Change with Kim Gross</title><itunes:title>Embracing Inner Liberation and Conscious Change with Kim Gross</itunes:title><description><![CDATA[<p>Join host Yvonne McCoy and guest Kim Gross as they delve into the transformative power of embracing inner liberation through conscious change. Kim, a podcast host and author, shares her personal narrative of overcoming people-pleasing and perfectionism by tackling subconscious patterns developed in childhood. This enlightening conversation explores the concept of wearing masks to protect ourselves and offers actionable steps towards genuine personal growth. Kim emphasizes the importance of awareness, ownership, and deep healing in transforming personal and professional relationships.</p><p><strong>Guest Bio:</strong> </p><p>Kim Gross is the podcast host of "Masks Off for People Pleasers and Perfectionists" and an accomplished author of the book, "Free to be a Pathway to Inner Liberation." As a recovering people pleaser and perfectionist, Kim has dedicated her journey to personal development and self-transformation. Her insights stem from years of experience and transformative moments, including a pivotal New York City conference featuring keynote speaker Dr. Shefali. Her mission is to empower others to live authentically by shedding their masks and embracing their true selves.</p><p><strong>Key Points Discussed:</strong></p><ol><li>[00:01:00] Kim Gross's Journey: Discovering the power of self-transformation, Kim shares her background and the significance of meeting Dr. Shefali.</li><li>[00:04:39] Conscious Parenting: Examining how childhood patterns and parental behaviors impact us as adults, both personally and professionally.</li><li>[00:10:34] Trauma and Pattern Recognition: Understanding the impact of childhood traumas and the role of masks in protecting our inner selves.</li><li>[00:17:29] Professional Implications: Identifying how perfectionism and people-pleasing manifest in business environments.</li><li>[00:20:09] Steps for Transformation: Unveiling Kim’s 5 step power pathway to promote self-awareness and intentional change.</li></ol><br/><p><strong>Main Quote:</strong> </p><p>"Take off your mask and be your true self."</p><p><strong>Website- </strong><a href="http://www.kimgrosscoaching.com/" rel="noopener noreferrer" target="_blank"><strong>www.kimgrosscoaching.com</strong></a></p><p><strong>Email- </strong><a href="mailto:kim@kimgrosscoaching.com" rel="noopener noreferrer" target="_blank"><strong>kim@kimgrosscoaching.com</strong></a></p><p><strong>Link to free quiz-&nbsp;</strong><a href="https://www.kimgrosscoaching.com/quiz.php" rel="noopener noreferrer" target="_blank"><strong>www.kimgrosscoaching.com/quiz.php</strong></a></p>]]></description><content:encoded><![CDATA[<p>Join host Yvonne McCoy and guest Kim Gross as they delve into the transformative power of embracing inner liberation through conscious change. Kim, a podcast host and author, shares her personal narrative of overcoming people-pleasing and perfectionism by tackling subconscious patterns developed in childhood. This enlightening conversation explores the concept of wearing masks to protect ourselves and offers actionable steps towards genuine personal growth. Kim emphasizes the importance of awareness, ownership, and deep healing in transforming personal and professional relationships.</p><p><strong>Guest Bio:</strong> </p><p>Kim Gross is the podcast host of "Masks Off for People Pleasers and Perfectionists" and an accomplished author of the book, "Free to be a Pathway to Inner Liberation." As a recovering people pleaser and perfectionist, Kim has dedicated her journey to personal development and self-transformation. Her insights stem from years of experience and transformative moments, including a pivotal New York City conference featuring keynote speaker Dr. Shefali. Her mission is to empower others to live authentically by shedding their masks and embracing their true selves.</p><p><strong>Key Points Discussed:</strong></p><ol><li>[00:01:00] Kim Gross's Journey: Discovering the power of self-transformation, Kim shares her background and the significance of meeting Dr. Shefali.</li><li>[00:04:39] Conscious Parenting: Examining how childhood patterns and parental behaviors impact us as adults, both personally and professionally.</li><li>[00:10:34] Trauma and Pattern Recognition: Understanding the impact of childhood traumas and the role of masks in protecting our inner selves.</li><li>[00:17:29] Professional Implications: Identifying how perfectionism and people-pleasing manifest in business environments.</li><li>[00:20:09] Steps for Transformation: Unveiling Kim’s 5 step power pathway to promote self-awareness and intentional change.</li></ol><br/><p><strong>Main Quote:</strong> </p><p>"Take off your mask and be your true self."</p><p><strong>Website- </strong><a href="http://www.kimgrosscoaching.com/" rel="noopener noreferrer" target="_blank"><strong>www.kimgrosscoaching.com</strong></a></p><p><strong>Email- </strong><a href="mailto:kim@kimgrosscoaching.com" rel="noopener noreferrer" target="_blank"><strong>kim@kimgrosscoaching.com</strong></a></p><p><strong>Link to free quiz-&nbsp;</strong><a href="https://www.kimgrosscoaching.com/quiz.php" rel="noopener noreferrer" target="_blank"><strong>www.kimgrosscoaching.com/quiz.php</strong></a></p>]]></content:encoded><link><![CDATA[http://www.yvonnemccoy.com/]]></link><guid isPermaLink="false">facdc026-4119-420a-8c1b-6d6fe8f3a345</guid><itunes:image href="https://artwork.captivate.fm/07f849de-2b69-4f51-b071-206ade7e8406/2jFzgT99LzRh3HBNvlrlB2eZ.jpg"/><pubDate>Thu, 10 Oct 2024 09:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/e547d12a-1b8a-41ac-ab04-c7bde5c75ee2/TOSC-019-Kim-Gross-V1-converted.mp3" length="18708628" type="audio/mpeg"/><itunes:duration>25:59</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>19</itunes:episode><podcast:episode>19</podcast:episode><podcast:season>1</podcast:season><podcast:transcript url="https://transcripts.captivate.fm/transcript/bdeb3cac-d50d-4911-b35f-8dd326f74245/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/bdeb3cac-d50d-4911-b35f-8dd326f74245/index.html" type="text/html"/></item><item><title>Navigating Tech Challenges with Simple Changes with Avital Spivak</title><itunes:title>Navigating Tech Challenges with Simple Changes with Avital Spivak</itunes:title><description><![CDATA[<p>In this engaging episode of the One Small Change podcast, host Yvonne McCoy is joined by tech-savvy entrepreneur Avital Spivak, who shares her journey of developing courses for seniors and solopreneurs. Avital illustrates how a simple change in language transformed her course engagement and sales. She also offers valuable insights into selecting the right tech tools, testing them effectively, and avoiding common tech mishaps. Avital emphasizes the importance of meeting clients where they are and provides actionable steps to streamline tech infrastructure for smoother business operations.</p><p><strong>Guest Bio:</strong> Avital Spivak is a passionate entrepreneur with a focus on empowering seniors and solopreneurs with essential tech skills. Through her workshops and courses, she enables her clients to overcome technological barriers and achieve seamless connectivity in their professional and personal lives. Avital's expertise lies in simplifying complex tech concepts and helping clients navigate the digital landscape with confidence.</p><p><strong>Key Points Discussed:</strong></p><ol><li>[00:01:10] Avital shares her transformative small change story - renaming her course for seniors from "Zoom" to "Internet."</li><li>[00:06:38] Understanding client journeys and developing programs that cater to solopreneurs' business needs.</li><li>[00:08:48] Tips for choosing the right tech tools and avoiding mismatches that lead to tech problems.</li><li>[00:17:36] The importance of staying calm during tech mishaps - "sit on your hands" strategy.</li><li>[00:21:12] Building a simple and effective tech infrastructure and testing it from a client's perspective.</li></ol><br/><p><strong>Main Quote:</strong> "When you get frantic, sit on your hands... use your eyes. A lot of times what we need is right in front of us."</p><p><strong>Guest's Website:</strong> Avital Spivak's Website &amp; Free Gift</p><p><a href="https://vitalweave.thrivecart.com/navigating-google-land/?coupon=YVONNE" rel="noopener noreferrer" target="_blank">https://vitalweave.thrivecart.com/navigating-google-land/?coupon=YVONNE</a>&nbsp;</p>]]></description><content:encoded><![CDATA[<p>In this engaging episode of the One Small Change podcast, host Yvonne McCoy is joined by tech-savvy entrepreneur Avital Spivak, who shares her journey of developing courses for seniors and solopreneurs. Avital illustrates how a simple change in language transformed her course engagement and sales. She also offers valuable insights into selecting the right tech tools, testing them effectively, and avoiding common tech mishaps. Avital emphasizes the importance of meeting clients where they are and provides actionable steps to streamline tech infrastructure for smoother business operations.</p><p><strong>Guest Bio:</strong> Avital Spivak is a passionate entrepreneur with a focus on empowering seniors and solopreneurs with essential tech skills. Through her workshops and courses, she enables her clients to overcome technological barriers and achieve seamless connectivity in their professional and personal lives. Avital's expertise lies in simplifying complex tech concepts and helping clients navigate the digital landscape with confidence.</p><p><strong>Key Points Discussed:</strong></p><ol><li>[00:01:10] Avital shares her transformative small change story - renaming her course for seniors from "Zoom" to "Internet."</li><li>[00:06:38] Understanding client journeys and developing programs that cater to solopreneurs' business needs.</li><li>[00:08:48] Tips for choosing the right tech tools and avoiding mismatches that lead to tech problems.</li><li>[00:17:36] The importance of staying calm during tech mishaps - "sit on your hands" strategy.</li><li>[00:21:12] Building a simple and effective tech infrastructure and testing it from a client's perspective.</li></ol><br/><p><strong>Main Quote:</strong> "When you get frantic, sit on your hands... use your eyes. A lot of times what we need is right in front of us."</p><p><strong>Guest's Website:</strong> Avital Spivak's Website &amp; Free Gift</p><p><a href="https://vitalweave.thrivecart.com/navigating-google-land/?coupon=YVONNE" rel="noopener noreferrer" target="_blank">https://vitalweave.thrivecart.com/navigating-google-land/?coupon=YVONNE</a>&nbsp;</p>]]></content:encoded><link><![CDATA[https://www.yvonnemccoy.com/podcast/018]]></link><guid isPermaLink="false">c75addb3-915c-442e-ae74-1e892f115f36</guid><itunes:image href="https://artwork.captivate.fm/ee9cf93f-ac59-4423-9593-d2659ee41b80/soL9YV8IYu4kCo0WlAftzyYj.jpg"/><pubDate>Thu, 03 Oct 2024 09:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/35ce31eb-b6c2-43e7-95da-17585113bc2a/TOSC-018-Avital-Spivak-V1-converted.mp3" length="13100116" type="audio/mpeg"/><itunes:duration>27:17</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>18</itunes:episode><podcast:episode>18</podcast:episode><podcast:season>1</podcast:season><podcast:transcript url="https://transcripts.captivate.fm/transcript/f145dc55-759d-4a2b-9e71-a3d9159936c8/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/f145dc55-759d-4a2b-9e71-a3d9159936c8/index.html" type="text/html"/></item><item><title>Unlocking Authenticity to Attract Clients with Ron Tester</title><itunes:title>Unlocking Authenticity to Attract Clients with Ron Tester</itunes:title><description><![CDATA[<p>In this inspiring episode of The One Small Change Podcast, host Yvonne McCoy engages in a transformative discussion with guest Ron Tester. With over 25 years of entrepreneurial and coaching experience, Ron shares his journey from being a physical therapist to owning a successful business and eventually becoming a full-time coach. The key to his success? Embracing authenticity. Listen in as Ron and Yvonne explore the power of showing up as your true self, the importance of societal expectations, and practical steps to be more authentic in your personal and professional life.</p><p><strong>Guest Bio:</strong></p><p>Ron Tester is a seasoned entrepreneur and coach with more than 25 years of experience. Originally trained as a physical therapist, Ron built a successful mid-7-figure business from the ground up, learning invaluable lessons along the way. Inspired by his own journey and the desire to help others, Ron achieved several coaching certifications and now dedicates his time to coaching others full-time. His approach centers on authenticity and personalized connection, helping his clients achieve meaningful success.</p><p><strong>5 Key Points Discussed with Timestamps:</strong></p><ol><li><strong>Ron's Journey to Coaching</strong> [00:01:14]</li><li>Ron shares his background as a physical therapist, how he started his business, and his transition into coaching.</li><li><strong>Impact of Authenticity</strong> [00:03:09]</li><li>Ron discusses the small yet significant change of giving himself permission to show up as his true self and its massive impact on his business.</li><li><strong>Overcoming Societal Expectations</strong> [00:05:25]</li><li>Both Yvonne and Ron delve into the reasons why people often hide their authentic selves, such as societal expectations and the desire to fit in.</li><li><strong>Practical Steps to Authenticity</strong> [00:16:32]</li><li>Ron provides actionable steps for showing up authentically in small, manageable ways to gradually build confidence.</li><li><strong>Building Genuine Client Relationships</strong> [00:11:40]</li><li>Ron emphasizes the importance of developing deep, meaningful relationships with clients, rather than adopting a mass-market approach.</li></ol><br/><p><strong>Main Quote by the Guest:</strong></p><p>"In the end, the person who matters most, the person whose judgment matters most should be you. And if you practice that, eventually, it will be." - Ron Tester</p><p><strong>Links to Guest's Website:</strong></p><p><a href="https://www.rontestercoaching.com/yvonne/" rel="noopener noreferrer" target="_blank">Ron Tester's Website - Client Attraction Readiness Scorecard</a></p>]]></description><content:encoded><![CDATA[<p>In this inspiring episode of The One Small Change Podcast, host Yvonne McCoy engages in a transformative discussion with guest Ron Tester. With over 25 years of entrepreneurial and coaching experience, Ron shares his journey from being a physical therapist to owning a successful business and eventually becoming a full-time coach. The key to his success? Embracing authenticity. Listen in as Ron and Yvonne explore the power of showing up as your true self, the importance of societal expectations, and practical steps to be more authentic in your personal and professional life.</p><p><strong>Guest Bio:</strong></p><p>Ron Tester is a seasoned entrepreneur and coach with more than 25 years of experience. Originally trained as a physical therapist, Ron built a successful mid-7-figure business from the ground up, learning invaluable lessons along the way. Inspired by his own journey and the desire to help others, Ron achieved several coaching certifications and now dedicates his time to coaching others full-time. His approach centers on authenticity and personalized connection, helping his clients achieve meaningful success.</p><p><strong>5 Key Points Discussed with Timestamps:</strong></p><ol><li><strong>Ron's Journey to Coaching</strong> [00:01:14]</li><li>Ron shares his background as a physical therapist, how he started his business, and his transition into coaching.</li><li><strong>Impact of Authenticity</strong> [00:03:09]</li><li>Ron discusses the small yet significant change of giving himself permission to show up as his true self and its massive impact on his business.</li><li><strong>Overcoming Societal Expectations</strong> [00:05:25]</li><li>Both Yvonne and Ron delve into the reasons why people often hide their authentic selves, such as societal expectations and the desire to fit in.</li><li><strong>Practical Steps to Authenticity</strong> [00:16:32]</li><li>Ron provides actionable steps for showing up authentically in small, manageable ways to gradually build confidence.</li><li><strong>Building Genuine Client Relationships</strong> [00:11:40]</li><li>Ron emphasizes the importance of developing deep, meaningful relationships with clients, rather than adopting a mass-market approach.</li></ol><br/><p><strong>Main Quote by the Guest:</strong></p><p>"In the end, the person who matters most, the person whose judgment matters most should be you. And if you practice that, eventually, it will be." - Ron Tester</p><p><strong>Links to Guest's Website:</strong></p><p><a href="https://www.rontestercoaching.com/yvonne/" rel="noopener noreferrer" target="_blank">Ron Tester's Website - Client Attraction Readiness Scorecard</a></p>]]></content:encoded><link><![CDATA[https://www.yvonnemccoy.com/podcast/017]]></link><guid isPermaLink="false">1218f8dd-7470-4373-bff7-e6577950d6b8</guid><itunes:image href="https://artwork.captivate.fm/fe5bf816-9914-4fd8-ac46-70b7a129fe7f/Yen3oSEGnKZFktc5IG37JcIm.jpg"/><pubDate>Thu, 05 Sep 2024 09:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/7ddeb2e3-18c5-414e-833b-94c4a9597f26/TOSC-017-Ron-Tester-V1-converted.mp3" length="17295988" type="audio/mpeg"/><itunes:duration>28:50</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>17</itunes:episode><podcast:episode>17</podcast:episode><podcast:season>1</podcast:season><podcast:transcript url="https://transcripts.captivate.fm/transcript/1b63a5d5-1aca-44f3-a392-cf946c6695f6/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/1b63a5d5-1aca-44f3-a392-cf946c6695f6/index.html" type="text/html"/></item><item><title>Writing Nonfiction Books Can Boost Your Biz with Melody Ann Owen</title><itunes:title>Writing Nonfiction Books Can Boost Your Biz with Melody Ann Owen</itunes:title><description><![CDATA[<p>Melody Ann Owen, founder of Author Nation, joins Yvonne McCoy to delve into the power of celebrating small victories in personal and professional growth. They explore reframing challenges, the significance of nonfiction books for entrepreneurs, and the importance of defining purpose and audience when writing a book.</p><p><strong>Guest Bio: </strong></p><p>Melody Ann Owen is the founder of Author Nation, where she supports nonfiction authors in their book-writing journey. With a deep passion for storytelling and personal growth, she empowers individuals to celebrate small achievements and understand how nonfiction books can enhance their professional endeavors.</p><p><strong>Key Points:</strong></p><ul><li>The metaphor of being the captain of a ship in a storm (00:35)</li><li>Celebrating small achievements as a catalyst for confidence and credibility (05:12)</li><li>The significance of nonfiction books for entrepreneurs and speakers (12:18)</li><li>The importance of defining purpose and audience when writing a book (17:40)</li><li>Using a book as a launchpad for a podcast or events (24:07)</li></ul><br/><p><strong>Main Quote: </strong></p><p>"It's important to celebrate the small victories because they catalyze transformation." - Melody Ann Owen</p><p><strong>Guest's Website: </strong></p><p>For more resources and support, visit Melody Ann Owen's Author Nation at <a href="https://authornationtube.com/" rel="noopener noreferrer" target="_blank">https://authornationtube.com/</a></p>]]></description><content:encoded><![CDATA[<p>Melody Ann Owen, founder of Author Nation, joins Yvonne McCoy to delve into the power of celebrating small victories in personal and professional growth. They explore reframing challenges, the significance of nonfiction books for entrepreneurs, and the importance of defining purpose and audience when writing a book.</p><p><strong>Guest Bio: </strong></p><p>Melody Ann Owen is the founder of Author Nation, where she supports nonfiction authors in their book-writing journey. With a deep passion for storytelling and personal growth, she empowers individuals to celebrate small achievements and understand how nonfiction books can enhance their professional endeavors.</p><p><strong>Key Points:</strong></p><ul><li>The metaphor of being the captain of a ship in a storm (00:35)</li><li>Celebrating small achievements as a catalyst for confidence and credibility (05:12)</li><li>The significance of nonfiction books for entrepreneurs and speakers (12:18)</li><li>The importance of defining purpose and audience when writing a book (17:40)</li><li>Using a book as a launchpad for a podcast or events (24:07)</li></ul><br/><p><strong>Main Quote: </strong></p><p>"It's important to celebrate the small victories because they catalyze transformation." - Melody Ann Owen</p><p><strong>Guest's Website: </strong></p><p>For more resources and support, visit Melody Ann Owen's Author Nation at <a href="https://authornationtube.com/" rel="noopener noreferrer" target="_blank">https://authornationtube.com/</a></p>]]></content:encoded><link><![CDATA[http://www.yvonnemccoy.com/]]></link><guid isPermaLink="false">921e822e-096a-4d9b-afeb-853343efe0f6</guid><itunes:image href="https://artwork.captivate.fm/6ab3a27f-2649-42e0-988d-91adfb94cead/at7CqlAVhhqjIRp4FrVZoJsj.jpg"/><pubDate>Thu, 22 Aug 2024 09:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/5e32728e-4c17-4d03-9dc2-a6d68556b25f/TOSC-016-Melody-Owen-V1-converted.mp3" length="14166004" type="audio/mpeg"/><itunes:duration>29:31</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>16</itunes:episode><podcast:episode>16</podcast:episode><podcast:season>1</podcast:season><podcast:transcript url="https://transcripts.captivate.fm/transcript/9f55095f-f1ae-4d5d-a277-8a249baf9f75/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/9f55095f-f1ae-4d5d-a277-8a249baf9f75/index.html" type="text/html"/></item><item><title>Embracing Change Finding Authenticity with Kat Polsinelli</title><itunes:title>Embracing Change Finding Authenticity with Kat Polsinelli</itunes:title><description><![CDATA[<p>In this episode, Yvonne McCoy is joined by a resilient guest who shares her transformative journey of self-discovery and personal growth after leaving an abusive relationship. Together, they delve into the importance of aligning personal values with life and business decisions, the power of collaboration, and the significance of embracing change with courage and resilience.</p><p><strong>Guest Bio:</strong></p><p>Kat Polsinelli, founder of the Lotus Effect, is passionate about empowering individuals to embrace change and pursue authentic, value-based living. With a focus on personal growth and resilience, she advocates for the alignment of values with business decisions and the cultivation of meaningful collaborations.</p><p><strong>Key Points:</strong></p><p>- 06:32 - Importance of Starting with Your Core Values</p><p>- 12:18 - Embracing Change with Courage and Resilience</p><p>- 19:45 - Navigating Collaborations Based on Authenticity</p><p>- 27:09 - The Impact of Societal Conditioning on Limiting Beliefs</p><p>- 34:15 - Surrounding Oneself with Supportive and Abundance-Minded Individuals</p><p><strong>Main Quote by the Guest:</strong></p><p>"Surround yourself with people who respect individuality, believe in abundance, and see opportunities in challenges."</p><p><strong>Guest’s Website:</strong></p><p>To connect with Kat Polsinelli visit: <a href="https://www.linkedin.com/in/thelotuseffectcoach/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/thelotuseffectcoach/</a></p>]]></description><content:encoded><![CDATA[<p>In this episode, Yvonne McCoy is joined by a resilient guest who shares her transformative journey of self-discovery and personal growth after leaving an abusive relationship. Together, they delve into the importance of aligning personal values with life and business decisions, the power of collaboration, and the significance of embracing change with courage and resilience.</p><p><strong>Guest Bio:</strong></p><p>Kat Polsinelli, founder of the Lotus Effect, is passionate about empowering individuals to embrace change and pursue authentic, value-based living. With a focus on personal growth and resilience, she advocates for the alignment of values with business decisions and the cultivation of meaningful collaborations.</p><p><strong>Key Points:</strong></p><p>- 06:32 - Importance of Starting with Your Core Values</p><p>- 12:18 - Embracing Change with Courage and Resilience</p><p>- 19:45 - Navigating Collaborations Based on Authenticity</p><p>- 27:09 - The Impact of Societal Conditioning on Limiting Beliefs</p><p>- 34:15 - Surrounding Oneself with Supportive and Abundance-Minded Individuals</p><p><strong>Main Quote by the Guest:</strong></p><p>"Surround yourself with people who respect individuality, believe in abundance, and see opportunities in challenges."</p><p><strong>Guest’s Website:</strong></p><p>To connect with Kat Polsinelli visit: <a href="https://www.linkedin.com/in/thelotuseffectcoach/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/thelotuseffectcoach/</a></p>]]></content:encoded><link><![CDATA[https://www.yvonnemccoy.com/podcast/015]]></link><guid isPermaLink="false">6d4d3ac6-557c-44be-837a-4184fabc91da</guid><itunes:image href="https://artwork.captivate.fm/195ab769-5b13-4bc3-85e1-95a241f459d0/DdxswOtU-Y_7k1W7dZ0hnqHV.jpg"/><pubDate>Thu, 15 Aug 2024 06:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/8b38b115-16b6-4069-ad5b-b4f0917c52f8/TOSC-015-Kat-Polsinelli-V1-converted.mp3" length="18229828" type="audio/mpeg"/><itunes:duration>30:23</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>15</itunes:episode><podcast:episode>15</podcast:episode><podcast:season>1</podcast:season><podcast:transcript url="https://transcripts.captivate.fm/transcript/69bb8b51-e2d9-4943-9a7d-fad6ee97ad0e/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/69bb8b51-e2d9-4943-9a7d-fad6ee97ad0e/index.html" type="text/html"/></item><item><title>Developing Confidence in Marketing with Carrie Wallis</title><itunes:title>Developing Confidence in Marketing with Carrie Wallis</itunes:title><description><![CDATA[<p>In this episode, the guest, Carrie Wallis, shares her profound insights into the transformational power of marketing and the pivotal role of connecting with clients on a deep, genuine level. She delves into the three pillars of successful business, emphasizing the significance of connection, clarity, and confidence. Through relatable analogies and personal experiences, Carrie uncovers the essence of authentic marketing and how understanding one's marketing personality can lead to genuine connections with clients.</p><p><strong>Guest Bio: </strong></p><p>Carrie Wallis is a seasoned marketing expert who specializes in helping coaches, healers, and counselors craft messages that resonate with their audience and drive sales. With a background in counseling psychology, Carrie offers a unique perspective on marketing that focuses on genuine connection and authentic communication.</p><p><strong>Key Points Discussed:</strong></p><p>1. Importance of Creating Genuine Connections (Timestamp: 00:07:40)</p><p>2. The Role of Marketing Personality in Crafting Effective Strategies (Timestamp: 00:14:18)</p><p>3. Understanding the Language of Clients and Addressing Their True Needs (Timestamp: 00:19:00)</p><p>4. Connecting Authenticity with Attracting Ideal Clients (Timestamp: 00:20:48)</p><p>5. Embracing Change and Stepping Out of Comfort Zones (Timestamp: 00:27:01)</p><p><strong>Main Quote: "</strong></p><p>If you want something that you've never had, you need to do something that you've never done before."</p><p><strong>Links:</strong></p><p>Carrie's Website: <a href="https://enlightenusolutions.com/" rel="noopener noreferrer" target="_blank">https://enlightenusolutions.com</a></p><p><u>Get FREE access to Carrie's 5-day masterclass</u> "You Can Succeed - Marketing Strategy to Get You New Clients FAST!" Click the link to enroll:</p><p><a href="https://enlightenusolutions.com/you-can-succeed-special?am_id=yvonne8338" rel="noopener noreferrer" target="_blank">https://enlightenusolutions.com/you-can-succeed-special?am_id=yvonne8338</a></p>]]></description><content:encoded><![CDATA[<p>In this episode, the guest, Carrie Wallis, shares her profound insights into the transformational power of marketing and the pivotal role of connecting with clients on a deep, genuine level. She delves into the three pillars of successful business, emphasizing the significance of connection, clarity, and confidence. Through relatable analogies and personal experiences, Carrie uncovers the essence of authentic marketing and how understanding one's marketing personality can lead to genuine connections with clients.</p><p><strong>Guest Bio: </strong></p><p>Carrie Wallis is a seasoned marketing expert who specializes in helping coaches, healers, and counselors craft messages that resonate with their audience and drive sales. With a background in counseling psychology, Carrie offers a unique perspective on marketing that focuses on genuine connection and authentic communication.</p><p><strong>Key Points Discussed:</strong></p><p>1. Importance of Creating Genuine Connections (Timestamp: 00:07:40)</p><p>2. The Role of Marketing Personality in Crafting Effective Strategies (Timestamp: 00:14:18)</p><p>3. Understanding the Language of Clients and Addressing Their True Needs (Timestamp: 00:19:00)</p><p>4. Connecting Authenticity with Attracting Ideal Clients (Timestamp: 00:20:48)</p><p>5. Embracing Change and Stepping Out of Comfort Zones (Timestamp: 00:27:01)</p><p><strong>Main Quote: "</strong></p><p>If you want something that you've never had, you need to do something that you've never done before."</p><p><strong>Links:</strong></p><p>Carrie's Website: <a href="https://enlightenusolutions.com/" rel="noopener noreferrer" target="_blank">https://enlightenusolutions.com</a></p><p><u>Get FREE access to Carrie's 5-day masterclass</u> "You Can Succeed - Marketing Strategy to Get You New Clients FAST!" Click the link to enroll:</p><p><a href="https://enlightenusolutions.com/you-can-succeed-special?am_id=yvonne8338" rel="noopener noreferrer" target="_blank">https://enlightenusolutions.com/you-can-succeed-special?am_id=yvonne8338</a></p>]]></content:encoded><link><![CDATA[http://www.yvonnemccoy.com/]]></link><guid isPermaLink="false">2589888b-d5e4-449a-8441-75d65e0cf91c</guid><itunes:image href="https://artwork.captivate.fm/17236005-668b-4d7d-bef1-5914fd9828f7/iay-xCS7NwQpvcrvwVR_rjN.jpg"/><pubDate>Thu, 08 Aug 2024 09:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/77eafb29-8fab-4cc2-b87d-6b83fd3188c5/TOSC-014-Carrie-Wallis-V1-converted.mp3" length="13300852" type="audio/mpeg"/><itunes:duration>27:43</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>14</itunes:episode><podcast:episode>14</podcast:episode><podcast:season>1</podcast:season><podcast:transcript url="https://transcripts.captivate.fm/transcript/c978ecb9-b402-46bc-88cc-663c1a445d09/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/c978ecb9-b402-46bc-88cc-663c1a445d09/index.html" type="text/html"/></item><item><title>Embracing Inner Game for Personal Transformation with Deepak Saini</title><itunes:title>Embracing Inner Game for Personal Transformation with Deepak Saini</itunes:title><description><![CDATA[<p>In this episode, Yvonne McCoy and Deepak Saini delve into the importance of integrating personal and professional personas, the significance of small changes for health and emotional well-being, and the impact of individualized approaches to success and wellness. Deepak shares his personal journey from being a CPA to focusing on health due to his own health challenges, emphasizing the need for inner game work and addressing limiting beliefs for personal and professional progress. Yvonne highlights her own transformative experience and encourages listeners to embrace change through small positive steps.</p><p>Guest Bio:</p><p>Deepak Saini transitioned from being a CPA to focusing on health due to personal health challenges, including being morbidly obese and suffering from chronic illness. He now helps entrepreneurs with their health and emotional well-being, advocating for the importance of small changes for personal transformation.</p><p>Key Points:</p><p>- 05:42 - Importance of tying health choices to personal values and the necessity of individualized approaches to health and wellness.</p><p>- 10:18 - Addressing limiting beliefs, emotional regulation, and past traumas as crucial factors in one's success.</p><p>- 16:30 - Discussion on the impact of the school system on creativity and the importance of imagination and individuality.</p><p>- 24:55 - Action steps and the significance of identifying one's "why" before embarking on a transformational journey.</p><p>- 31:20 - Importance of recognizing areas of improvement in one's health and taking small positive steps to work on them.</p><p>Main Quote:</p><p>"Take one small step, regardless of how minor, as it can lead to building positive habits over time."</p><p>Links:</p><p>Guest's website: <a href="http://www.deepaksainihealth.com/freebie" rel="noopener noreferrer" target="_blank">www.deepaksainihealth.com/freebie</a></p>]]></description><content:encoded><![CDATA[<p>In this episode, Yvonne McCoy and Deepak Saini delve into the importance of integrating personal and professional personas, the significance of small changes for health and emotional well-being, and the impact of individualized approaches to success and wellness. Deepak shares his personal journey from being a CPA to focusing on health due to his own health challenges, emphasizing the need for inner game work and addressing limiting beliefs for personal and professional progress. Yvonne highlights her own transformative experience and encourages listeners to embrace change through small positive steps.</p><p>Guest Bio:</p><p>Deepak Saini transitioned from being a CPA to focusing on health due to personal health challenges, including being morbidly obese and suffering from chronic illness. He now helps entrepreneurs with their health and emotional well-being, advocating for the importance of small changes for personal transformation.</p><p>Key Points:</p><p>- 05:42 - Importance of tying health choices to personal values and the necessity of individualized approaches to health and wellness.</p><p>- 10:18 - Addressing limiting beliefs, emotional regulation, and past traumas as crucial factors in one's success.</p><p>- 16:30 - Discussion on the impact of the school system on creativity and the importance of imagination and individuality.</p><p>- 24:55 - Action steps and the significance of identifying one's "why" before embarking on a transformational journey.</p><p>- 31:20 - Importance of recognizing areas of improvement in one's health and taking small positive steps to work on them.</p><p>Main Quote:</p><p>"Take one small step, regardless of how minor, as it can lead to building positive habits over time."</p><p>Links:</p><p>Guest's website: <a href="http://www.deepaksainihealth.com/freebie" rel="noopener noreferrer" target="_blank">www.deepaksainihealth.com/freebie</a></p>]]></content:encoded><link><![CDATA[http://www.yvonnemccoy.com/]]></link><guid isPermaLink="false">5078a502-9543-4cf6-8224-1684aa86e232</guid><itunes:image href="https://artwork.captivate.fm/bef963b6-4d9c-4912-bc6a-d5e543484d23/_2KqwyUoBEls6iN3WSf6yjQm.jpg"/><pubDate>Thu, 01 Aug 2024 06:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/8f06b765-2b14-4b7a-92b8-2634d1e2a7de/TOSC-013-Deepak-Saini-V1-converted.mp3" length="14832724" type="audio/mpeg"/><itunes:duration>30:54</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>13</itunes:episode><podcast:episode>13</podcast:episode><podcast:season>1</podcast:season><podcast:transcript url="https://transcripts.captivate.fm/transcript/0e8bee98-0d02-4353-8ef4-cd4fd93902c9/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/0e8bee98-0d02-4353-8ef4-cd4fd93902c9/index.html" type="text/html"/></item><item><title>Ignite Your Voice to Unleash Unique Charisma with Lauri Smith</title><itunes:title>Ignite Your Voice to Unleash Unique Charisma with Lauri Smith</itunes:title><description><![CDATA[<p>In this episode, the guest, Lauri Smith, shares her journey of unleashing her innate charisma through a small but powerful change. She delves into the importance of being seen, embracing vulnerability, and using one's unique qualities to connect with others, thereby igniting one's voice for greater impact and influence.</p><p><strong>Guest Bio: </strong></p><p>Lauri Smith is a soulful speaking coach, empowering sensitive visionaries and loving rebels to speak authentically, tapping into their innate charisma. With a background in acting and coaching, Smith guides individuals to amplify their presence and connect deeply with their audience.</p><p><strong>Key Points:</strong></p><p>1. Embracing Vulnerability &amp; Authenticity - 00:02:32</p><p>2. Breaking Free from Inner Critics - 00:04:18</p><p>3. The Power of Sharing Personal Stories - 00:10:24</p><p>4. Overcoming Fear: Owning Unique Qualities - 00:16:59</p><p>5. Inspiring Trust Through Openness - 00:21:04</p><p><strong>Main Quote: </strong></p><p>"Your voice matters. One way to help yourself when something feels off is to breathe. Literally, inhale. When we inspire air, we also tend to get inspired with our thoughts." - Lauri Smith</p><p><strong>Guest's Website: </strong></p><p><a href="https://voice-matters.com/angels/" rel="noopener noreferrer" target="_blank">https://voice-matters.com/angels/</a></p>]]></description><content:encoded><![CDATA[<p>In this episode, the guest, Lauri Smith, shares her journey of unleashing her innate charisma through a small but powerful change. She delves into the importance of being seen, embracing vulnerability, and using one's unique qualities to connect with others, thereby igniting one's voice for greater impact and influence.</p><p><strong>Guest Bio: </strong></p><p>Lauri Smith is a soulful speaking coach, empowering sensitive visionaries and loving rebels to speak authentically, tapping into their innate charisma. With a background in acting and coaching, Smith guides individuals to amplify their presence and connect deeply with their audience.</p><p><strong>Key Points:</strong></p><p>1. Embracing Vulnerability &amp; Authenticity - 00:02:32</p><p>2. Breaking Free from Inner Critics - 00:04:18</p><p>3. The Power of Sharing Personal Stories - 00:10:24</p><p>4. Overcoming Fear: Owning Unique Qualities - 00:16:59</p><p>5. Inspiring Trust Through Openness - 00:21:04</p><p><strong>Main Quote: </strong></p><p>"Your voice matters. One way to help yourself when something feels off is to breathe. Literally, inhale. When we inspire air, we also tend to get inspired with our thoughts." - Lauri Smith</p><p><strong>Guest's Website: </strong></p><p><a href="https://voice-matters.com/angels/" rel="noopener noreferrer" target="_blank">https://voice-matters.com/angels/</a></p>]]></content:encoded><link><![CDATA[http://www.yvonnemccoy.com/]]></link><guid isPermaLink="false">c6bdca9e-24fc-4214-8c77-b1abb22bc03f</guid><itunes:image href="https://artwork.captivate.fm/c6940d4d-811e-4094-bac8-b0c03f1d9504/25-WnIX553onjRhEoLrK6eqS.jpg"/><pubDate>Thu, 25 Jul 2024 09:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/a37956d3-0ab6-4912-b8a7-709d2c54549d/TOSC-012-Lauri-Smith-V1-converted.mp3" length="13498132" type="audio/mpeg"/><itunes:duration>28:07</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>12</itunes:episode><podcast:episode>12</podcast:episode><podcast:season>1</podcast:season><podcast:transcript url="https://transcripts.captivate.fm/transcript/1c95ec2e-3b49-4864-872f-fccdd10623c5/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/1c95ec2e-3b49-4864-872f-fccdd10623c5/index.html" type="text/html"/></item><item><title>Embracing Curiosity for Lasting Connections with Dave Howard</title><itunes:title>Embracing Curiosity for Lasting Connections with Dave Howard</itunes:title><description><![CDATA[<p>In this episode, Dave Howard shares valuable insights into the power of curiosity, community, and engaging learning experiences in business. He emphasizes the significance of small, daily actions, the value of surrounding oneself with a community of entrepreneurs, and the impact of understanding local context. From using flip books to fostering client engagement to the clarity exercise for decision-making, Dave's wisdom offers a refreshing perspective on personal and professional growth.</p><p><strong>Guest Bio:</strong></p><p>Dave Howard is an experienced entrepreneur and advocate for fostering meaningful connections in the business community. With a passion for engaging learning experiences and the power of curiosity, Dave brings a wealth of knowledge on cultivating lasting relationships and making impactful decisions in the business world.</p><p><strong>Key Points:</strong></p><p>- The value of exchanging ideas with a community of entrepreneurs (00:58)</p><p>- Using flip books to attract and engage potential clients (06:15)</p><p>- The impact of the clarity exercise for better decision-making (14:30)</p><p>- Embracing curiosity and understanding local context (20:45)</p><p>- Focusing on relevant, personalized solutions for clients (28:20)</p><p><strong>Main Quote:</strong></p><p>"Curiosity opens doors to opportunities that learners do not see." - Dave Howard</p><p><strong>Guest's Website:</strong></p><p>For more information about Dave Howard and his work, visit: <a href="https://grandconnection.ca/facilitators/dave-howard/" rel="noopener noreferrer" target="_blank">https://grandconnection.ca/facilitators/dave-howard/</a></p>]]></description><content:encoded><![CDATA[<p>In this episode, Dave Howard shares valuable insights into the power of curiosity, community, and engaging learning experiences in business. He emphasizes the significance of small, daily actions, the value of surrounding oneself with a community of entrepreneurs, and the impact of understanding local context. From using flip books to fostering client engagement to the clarity exercise for decision-making, Dave's wisdom offers a refreshing perspective on personal and professional growth.</p><p><strong>Guest Bio:</strong></p><p>Dave Howard is an experienced entrepreneur and advocate for fostering meaningful connections in the business community. With a passion for engaging learning experiences and the power of curiosity, Dave brings a wealth of knowledge on cultivating lasting relationships and making impactful decisions in the business world.</p><p><strong>Key Points:</strong></p><p>- The value of exchanging ideas with a community of entrepreneurs (00:58)</p><p>- Using flip books to attract and engage potential clients (06:15)</p><p>- The impact of the clarity exercise for better decision-making (14:30)</p><p>- Embracing curiosity and understanding local context (20:45)</p><p>- Focusing on relevant, personalized solutions for clients (28:20)</p><p><strong>Main Quote:</strong></p><p>"Curiosity opens doors to opportunities that learners do not see." - Dave Howard</p><p><strong>Guest's Website:</strong></p><p>For more information about Dave Howard and his work, visit: <a href="https://grandconnection.ca/facilitators/dave-howard/" rel="noopener noreferrer" target="_blank">https://grandconnection.ca/facilitators/dave-howard/</a></p>]]></content:encoded><link><![CDATA[http://www.yvonnemccoy.com/]]></link><guid isPermaLink="false">8b1b933d-b6d9-487b-b356-557b23418e93</guid><itunes:image href="https://artwork.captivate.fm/a25cd6ba-30c1-4805-aca6-a7dd12559615/RW1Wj2kAEWO-dTaFOsEmFrDI.jpg"/><pubDate>Thu, 18 Jul 2024 09:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/eb30c3b6-7545-4e28-ab9a-da3c870db2be/TOSC-011-Dave-Howard-V1-converted.mp3" length="18575068" type="audio/mpeg"/><itunes:duration>30:57</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>11</itunes:episode><podcast:episode>11</podcast:episode><podcast:season>1</podcast:season><podcast:transcript url="https://transcripts.captivate.fm/transcript/47600c75-e381-45b1-8e0e-1a24f2ebd316/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/47600c75-e381-45b1-8e0e-1a24f2ebd316/index.html" type="text/html"/></item><item><title>Breaking the Burnout Cycle Strategies for Stress Management with Jessica Hallahan</title><itunes:title>Breaking the Burnout Cycle Strategies for Stress Management with Jessica Hallahan</itunes:title><description><![CDATA[<p>Jessica Hallahan, a public health educator, shares the impact of making small, consistent changes in daily routines on personal and professional growth while tackling burnout. Yvonne and Jessica discuss the symptoms of burnout, the importance of human connection, and strategies for time management, emphasizing the significance of setting boundaries and finding balance.</p><p><strong>Guest Bio: </strong></p><p>Jessica Hallahan is a public health educator specializing in stress management and burnout. Through her business, Journey to Yourself, she provides individual and corporate training on effective stress management techniques.</p><p><strong>Key Points:</strong></p><p>- The Physical, Emotional, and Behavioral Symptoms of Burnout (00:13:33)</p><p>- Finding Balance and Setting Boundaries as an Entrepreneur (00:20:12)</p><p>- Importance of Human Connection and Communication (00:22:35)</p><p>- Tips for Building Consistency Through Daily Routines (00:24:24)</p><p>- Embracing New Experiences to Foster Growth (00:25:02)</p><p><strong>Main Quote: </strong></p><p>	"Drink the coffee while it's hot."</p><p><strong>Guest's Website: </strong></p><p><a href="mailto:jessica@journeytoyourself.net" rel="noopener noreferrer" target="_blank">journeytoyourself.net</a></p>]]></description><content:encoded><![CDATA[<p>Jessica Hallahan, a public health educator, shares the impact of making small, consistent changes in daily routines on personal and professional growth while tackling burnout. Yvonne and Jessica discuss the symptoms of burnout, the importance of human connection, and strategies for time management, emphasizing the significance of setting boundaries and finding balance.</p><p><strong>Guest Bio: </strong></p><p>Jessica Hallahan is a public health educator specializing in stress management and burnout. Through her business, Journey to Yourself, she provides individual and corporate training on effective stress management techniques.</p><p><strong>Key Points:</strong></p><p>- The Physical, Emotional, and Behavioral Symptoms of Burnout (00:13:33)</p><p>- Finding Balance and Setting Boundaries as an Entrepreneur (00:20:12)</p><p>- Importance of Human Connection and Communication (00:22:35)</p><p>- Tips for Building Consistency Through Daily Routines (00:24:24)</p><p>- Embracing New Experiences to Foster Growth (00:25:02)</p><p><strong>Main Quote: </strong></p><p>	"Drink the coffee while it's hot."</p><p><strong>Guest's Website: </strong></p><p><a href="mailto:jessica@journeytoyourself.net" rel="noopener noreferrer" target="_blank">journeytoyourself.net</a></p>]]></content:encoded><link><![CDATA[https://www.yvonnemccoy.com/podcast/010]]></link><guid isPermaLink="false">3f67d232-52d5-455c-935b-dcaf995d73db</guid><itunes:image href="https://artwork.captivate.fm/e8b2b4ae-90ab-4c2c-ac5b-903d6bbd775b/6AFArxE0etXkYmdw670cByff.jpg"/><pubDate>Thu, 11 Jul 2024 09:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/3dd998ed-fa5a-49e1-b393-458dce60ca82/TOSC-010-Jessica-Hallahan-V1-converted.mp3" length="13029556" type="audio/mpeg"/><itunes:duration>27:09</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>10</itunes:episode><podcast:episode>10</podcast:episode><podcast:season>1</podcast:season><podcast:transcript url="https://transcripts.captivate.fm/transcript/e2c89739-38fd-4cf5-a680-a2a6eecb9f0b/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/e2c89739-38fd-4cf5-a680-a2a6eecb9f0b/index.html" type="text/html"/></item><item><title>Powerful Virtual Summits &amp; Podcasts with Nicole Borghi</title><itunes:title>Powerful Virtual Summits &amp; Podcasts with Nicole Borghi</itunes:title><description><![CDATA[<p>In this episode, my guest, Nicole Borghi, shares valuable insights on how to leverage virtual stages for business growth. She talks about the importance of standing out, consistency, and taking strategic action to propel your business forward.</p><p><strong>Guest Bio:</strong></p><p>Nicole Borghi is a digital marketing expert specializing in helping clients stand out through virtual summits and podcasts. With her extensive experience, she coaches and encourages individuals to embrace the online space and use it as a platform for marketing and sales.</p><p><strong>5 Key Points:</strong></p><p>1. Importance of standing out in the online space - 00:00:43</p><p>2. Overcoming the fear of being visible in business - 00:01:31</p><p>3. Embracing creativity to differentiate your business - 00:03:40</p><p>4. The impact of judgment and analysis in decision-making - 00:10:42</p><p>5. Consistency and situational awareness for business growth - 00:19:51</p><p><strong>Main Quote by the Guest:</strong></p><p>"Get up and do it. Give it a try. Just get out there, take action."</p><p><strong>Guest's Website:</strong></p><p>Dowload Nicole's Free Gift: <a href="https://elinxus.thrivecart.com/dos--donts-of-virtual-summits/" rel="noopener noreferrer" target="_blank">https://elinxus.thrivecart.com/dos--donts-of-virtual-summits/</a></p>]]></description><content:encoded><![CDATA[<p>In this episode, my guest, Nicole Borghi, shares valuable insights on how to leverage virtual stages for business growth. She talks about the importance of standing out, consistency, and taking strategic action to propel your business forward.</p><p><strong>Guest Bio:</strong></p><p>Nicole Borghi is a digital marketing expert specializing in helping clients stand out through virtual summits and podcasts. With her extensive experience, she coaches and encourages individuals to embrace the online space and use it as a platform for marketing and sales.</p><p><strong>5 Key Points:</strong></p><p>1. Importance of standing out in the online space - 00:00:43</p><p>2. Overcoming the fear of being visible in business - 00:01:31</p><p>3. Embracing creativity to differentiate your business - 00:03:40</p><p>4. The impact of judgment and analysis in decision-making - 00:10:42</p><p>5. Consistency and situational awareness for business growth - 00:19:51</p><p><strong>Main Quote by the Guest:</strong></p><p>"Get up and do it. Give it a try. Just get out there, take action."</p><p><strong>Guest's Website:</strong></p><p>Dowload Nicole's Free Gift: <a href="https://elinxus.thrivecart.com/dos--donts-of-virtual-summits/" rel="noopener noreferrer" target="_blank">https://elinxus.thrivecart.com/dos--donts-of-virtual-summits/</a></p>]]></content:encoded><link><![CDATA[https://www.yvonnemccoy.com/podcast/009]]></link><guid isPermaLink="false">e52940c1-931f-440d-804f-6c3fd233ee9f</guid><itunes:image href="https://artwork.captivate.fm/deabe268-1acb-495a-b0fc-6da13406dc32/EwMEhnxdatfheQ6pYbVylJSf.jpg"/><pubDate>Thu, 04 Jul 2024 09:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/15fab527-ba1b-491d-8161-3d327691a540/TOSC-009-Nicole-Borghi-V1-converted.mp3" length="13809460" type="audio/mpeg"/><itunes:duration>28:46</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>9</itunes:episode><podcast:episode>9</podcast:episode><podcast:season>1</podcast:season><podcast:transcript url="https://transcripts.captivate.fm/transcript/c4510bca-cf51-4ba0-a2a2-9cd9b5b470f4/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/c4510bca-cf51-4ba0-a2a2-9cd9b5b470f4/index.html" type="text/html"/></item><item><title>Public Speaking With Confidence &amp; Authenticity with Leslie Fiorenzo</title><itunes:title>Public Speaking With Confidence &amp; Authenticity with Leslie Fiorenzo</itunes:title><description><![CDATA[<p>In this episode, the guest shared insights into the power of small changes and the impact of morning routines on personal and professional growth. The discussion centered around building confidence, overcoming limiting beliefs, and the importance of authenticity, trust, and connections in public speaking and entrepreneurship.</p><p><strong>Guest Bio:</strong></p><p>Leslie Fiorenzo is a public speaking and networking coach, specializing in helping individuals conquer fear and transform their inner critics into inner champions. With a passion for empowering clients to find their voices, Leslie equips them with the skills and mindset to share their stories with confidence.</p><p><strong>Key Points:</strong></p><p>- 00:01:05 - The profound impact of a morning routine: The guest highlights the significance of reflection, exercise, and planning within the first hour of the day for personal empowerment and productivity.</p><p>- 00:04:23 - Overcoming the challenge of limitless ambitions: Discussion on setting priorities and focused goal-setting for entrepreneurs in managing overwhelming choices.</p><p>- 00:09:18 - Building trust and authenticity over content: Emphasizing the value of authenticity, genuine connections, and practical application of information for establishing trust and rapport.</p><p>- 00:12:35 - The power of incremental progress: Discussing the concept of continuous improvement, language choice, and embracing imperfection in the pursuit of excellence.</p><p>- 00:17:51 - Embracing mistakes and adapting in presentations: Encouragement for embracing flexibility, acknowledging errors, and the importance of genuine responses in public speaking.</p><p><strong>Main Quote:</strong></p><p>"Nobody knows what you're gonna say, so if you make a mistake, oh well. As long as you don't use profanity, don't let that stop you."</p><p><strong>Guest's Website:</strong></p><p>Find more about Leslie Fiorenzo and access her free download on public speaking tips at <a href="https://www.lesliefiorenzo.coach/" rel="noopener noreferrer" target="_blank">https://www.lesliefiorenzo.coach/</a>.</p>]]></description><content:encoded><![CDATA[<p>In this episode, the guest shared insights into the power of small changes and the impact of morning routines on personal and professional growth. The discussion centered around building confidence, overcoming limiting beliefs, and the importance of authenticity, trust, and connections in public speaking and entrepreneurship.</p><p><strong>Guest Bio:</strong></p><p>Leslie Fiorenzo is a public speaking and networking coach, specializing in helping individuals conquer fear and transform their inner critics into inner champions. With a passion for empowering clients to find their voices, Leslie equips them with the skills and mindset to share their stories with confidence.</p><p><strong>Key Points:</strong></p><p>- 00:01:05 - The profound impact of a morning routine: The guest highlights the significance of reflection, exercise, and planning within the first hour of the day for personal empowerment and productivity.</p><p>- 00:04:23 - Overcoming the challenge of limitless ambitions: Discussion on setting priorities and focused goal-setting for entrepreneurs in managing overwhelming choices.</p><p>- 00:09:18 - Building trust and authenticity over content: Emphasizing the value of authenticity, genuine connections, and practical application of information for establishing trust and rapport.</p><p>- 00:12:35 - The power of incremental progress: Discussing the concept of continuous improvement, language choice, and embracing imperfection in the pursuit of excellence.</p><p>- 00:17:51 - Embracing mistakes and adapting in presentations: Encouragement for embracing flexibility, acknowledging errors, and the importance of genuine responses in public speaking.</p><p><strong>Main Quote:</strong></p><p>"Nobody knows what you're gonna say, so if you make a mistake, oh well. As long as you don't use profanity, don't let that stop you."</p><p><strong>Guest's Website:</strong></p><p>Find more about Leslie Fiorenzo and access her free download on public speaking tips at <a href="https://www.lesliefiorenzo.coach/" rel="noopener noreferrer" target="_blank">https://www.lesliefiorenzo.coach/</a>.</p>]]></content:encoded><link><![CDATA[https://www.yvonnemccoy.com/podcast/008]]></link><guid isPermaLink="false">87ca0af8-0545-4add-9c86-240d2220f5d3</guid><itunes:image href="https://artwork.captivate.fm/94f177fa-48a9-450e-aec3-9748ca554edc/Z_XwjPs8BteZuAs6ZnRP63QQ.jpg"/><pubDate>Fri, 28 Jun 2024 09:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/196d7b2b-8fd8-44ec-b105-28c559d82e32/TOSC-008-Leslie-Fiorenzo-V1-converted.mp3" length="13492948" type="audio/mpeg"/><itunes:duration>28:07</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>8</itunes:episode><podcast:episode>8</podcast:episode><podcast:season>1</podcast:season><podcast:transcript url="https://transcripts.captivate.fm/transcript/5c852e1b-da1e-4f75-8804-0813f8f694f6/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/5c852e1b-da1e-4f75-8804-0813f8f694f6/index.html" type="text/html"/></item><item><title>First Impressions Matter: Dressing for Success in Virtual Meetings with Tessa Gray</title><itunes:title>First Impressions Matter: Dressing for Success in Virtual Meetings with Tessa Gray</itunes:title><description><![CDATA[<p>In this episode, our guest discusses the transformative impact of personalized color swatches, versatile wardrobes, and confident first impressions. From virtual meetings to creating a personal brand, our guest shares valuable insights on the significance of appearance and the influence of clothing choices on mood and confidence.</p><p><strong>Guest Bio:</strong></p><p>Tessa Gray is a renowned fashion expert with a background in styling and fashion from Paris. With a strong focus on personalized style, she empowers individuals to embrace their unique identity through wardrobe choices. Tessa's expertise extends to men and women, and her work emphasizes the impact of clothing on confidence and professionalism.</p><p><strong>Key Points:</strong></p><p>- Importance of personalized color swatches and versatile wardrobes (02:15)</p><p>- Impact of first impressions during virtual meetings (11:30)</p><p>- Significance of dressing for success and personal branding (18:45)</p><p>- Integrating clothing choices into business branding (25:10)</p><p>- Simplifying wardrobe choices for confidence and mood enhancement (33:55)</p><p><strong>Main Quote:</strong></p><p>"Dressing should reflect your personality and can be integrated into business branding for marketing."</p><p><strong>Links:</strong></p><p>Attend Tessa Gray's free webinar ... <a href="https://tessagraydesign.systeme.io/webinar" rel="noopener noreferrer" target="_blank">https://tessagraydesign.systeme.io/webinar</a></p>]]></description><content:encoded><![CDATA[<p>In this episode, our guest discusses the transformative impact of personalized color swatches, versatile wardrobes, and confident first impressions. From virtual meetings to creating a personal brand, our guest shares valuable insights on the significance of appearance and the influence of clothing choices on mood and confidence.</p><p><strong>Guest Bio:</strong></p><p>Tessa Gray is a renowned fashion expert with a background in styling and fashion from Paris. With a strong focus on personalized style, she empowers individuals to embrace their unique identity through wardrobe choices. Tessa's expertise extends to men and women, and her work emphasizes the impact of clothing on confidence and professionalism.</p><p><strong>Key Points:</strong></p><p>- Importance of personalized color swatches and versatile wardrobes (02:15)</p><p>- Impact of first impressions during virtual meetings (11:30)</p><p>- Significance of dressing for success and personal branding (18:45)</p><p>- Integrating clothing choices into business branding (25:10)</p><p>- Simplifying wardrobe choices for confidence and mood enhancement (33:55)</p><p><strong>Main Quote:</strong></p><p>"Dressing should reflect your personality and can be integrated into business branding for marketing."</p><p><strong>Links:</strong></p><p>Attend Tessa Gray's free webinar ... <a href="https://tessagraydesign.systeme.io/webinar" rel="noopener noreferrer" target="_blank">https://tessagraydesign.systeme.io/webinar</a></p>]]></content:encoded><link><![CDATA[https://www.yvonnemccoy.com/podcast/007]]></link><guid isPermaLink="false">28216ad8-fdb5-4a0a-8ae5-e8f78bbebd79</guid><itunes:image href="https://artwork.captivate.fm/9bf6dbe8-7abd-492e-9537-0e80d74bb735/bNR-BS7048zWZ_t0M0W5ikJt.jpg"/><pubDate>Thu, 20 Jun 2024 09:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/da604c75-5cd1-4b98-ad9a-cf827d6ceda6/TOSC-007-Tessa-Gray-V1-converted.mp3" length="18001588" type="audio/mpeg"/><itunes:duration>30:00</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>7</itunes:episode><podcast:episode>7</podcast:episode><podcast:season>1</podcast:season><podcast:transcript url="https://transcripts.captivate.fm/transcript/2c2a7fb2-fb9a-45f5-8cd0-aae7886f98a3/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/2c2a7fb2-fb9a-45f5-8cd0-aae7886f98a3/index.html" type="text/html"/></item><item><title>Unlocking Potential: The Power of Brainwave Technology with Morry Zelcovitch</title><itunes:title>Unlocking Potential: The Power of Brainwave Technology with Morry Zelcovitch</itunes:title><description><![CDATA[<p>In this episode, we explore the profound impact of one small change on a 40-year struggle with depression. Our guest, a leading expert in brainwave treatments, shares his personal journey and insights into optimizing the mind for happiness, success, and self-improvement.</p><p><strong>Guest Bio:</strong></p><p>Morry Zelcovitch is a pioneer in brainwave technology, transforming his personal challenges with depression to become an influential figure in brainwave treatments. His expertise lies in harnessing the power of brainwave entrainment for mental optimization.</p><p><strong>Key Points Discussed:</strong></p><p>- 07:32 - The transformative moment of realizing the passing of time dramatically shifted the guest's perspective.</p><p>- 15:18 - Understanding the impact of sound and music on brainwave activity and mental states.</p><p>- 23:45 - Overcoming limiting beliefs and the power of learning from adversity.</p><p>- 31:06 - Embracing individuality in self-improvement and the effectiveness of brainwave technology.</p><p>- 40:12 - The importance of embracing change and choosing happiness in the present moment.</p><p>Main Quote:</p><p>"Everyone is part of the same grander being, with the same purpose of being happy." - Morry Zelcovitch</p><p>Guest's Website:</p><p>Explore more of Morry Zelcovitch's work at <a href="https://themorrymethod.com/" rel="noopener noreferrer" target="_blank">https://themorrymethod.com/</a></p><p>Attend Morry's free webinar ... <a href="https://www.ActivateYourMindpower.com?sa=sa0042590582fa4b300a36a3fdcd6095ee90bc30bb" rel="noopener noreferrer" target="_blank">https://www.ActivateYourMindpower.com?sa=sa0042590582fa4b300a36a3fdcd6095ee90bc30bb</a></p>]]></description><content:encoded><![CDATA[<p>In this episode, we explore the profound impact of one small change on a 40-year struggle with depression. Our guest, a leading expert in brainwave treatments, shares his personal journey and insights into optimizing the mind for happiness, success, and self-improvement.</p><p><strong>Guest Bio:</strong></p><p>Morry Zelcovitch is a pioneer in brainwave technology, transforming his personal challenges with depression to become an influential figure in brainwave treatments. His expertise lies in harnessing the power of brainwave entrainment for mental optimization.</p><p><strong>Key Points Discussed:</strong></p><p>- 07:32 - The transformative moment of realizing the passing of time dramatically shifted the guest's perspective.</p><p>- 15:18 - Understanding the impact of sound and music on brainwave activity and mental states.</p><p>- 23:45 - Overcoming limiting beliefs and the power of learning from adversity.</p><p>- 31:06 - Embracing individuality in self-improvement and the effectiveness of brainwave technology.</p><p>- 40:12 - The importance of embracing change and choosing happiness in the present moment.</p><p>Main Quote:</p><p>"Everyone is part of the same grander being, with the same purpose of being happy." - Morry Zelcovitch</p><p>Guest's Website:</p><p>Explore more of Morry Zelcovitch's work at <a href="https://themorrymethod.com/" rel="noopener noreferrer" target="_blank">https://themorrymethod.com/</a></p><p>Attend Morry's free webinar ... <a href="https://www.ActivateYourMindpower.com?sa=sa0042590582fa4b300a36a3fdcd6095ee90bc30bb" rel="noopener noreferrer" target="_blank">https://www.ActivateYourMindpower.com?sa=sa0042590582fa4b300a36a3fdcd6095ee90bc30bb</a></p>]]></content:encoded><link><![CDATA[https://www.yvonnemccoy.com/podcast/006]]></link><guid isPermaLink="false">1cfc2116-53b4-48a4-b48c-a52fc4135cd1</guid><itunes:image href="https://artwork.captivate.fm/e1a112db-feec-4790-8df5-249580250473/SswbpzWiNZhyZ_fNkA8vrdjD.jpg"/><pubDate>Fri, 14 Jun 2024 09:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/22cdbd5a-c127-406b-ba94-dd5d62593c14/TOSC-006-Morry-Zelcovitch-V1-converted.mp3" length="14297620" type="audio/mpeg"/><itunes:duration>29:47</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>6</itunes:episode><podcast:episode>6</podcast:episode><podcast:season>1</podcast:season><podcast:transcript url="https://transcripts.captivate.fm/transcript/40e34f7a-7628-4af3-8cd6-a33079bae0b3/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/40e34f7a-7628-4af3-8cd6-a33079bae0b3/index.html" type="text/html"/></item><item><title>Planning &amp; Managing Your Program Launch with Elisa Boogaerts</title><itunes:title>Planning &amp; Managing Your Program Launch with Elisa Boogaerts</itunes:title><description><![CDATA[<p>Elisa Boogaerts shares her insights on the importance of planning and executing successful program launches on this episode of The One Small Change podcast. She emphasizes the need to establish systems and processes early on to ensure smooth operations. Boogaerts also highlights the significance of reframing negative experiences as a means of overcoming resistance.</p><p>Guest Bio:</p><p>Elisa Boogaerts is a launch planner with 16 years of experience in coaching, corporate project management, and helping entrepreneurs organize their businesses. She specializes in guiding coaches through program launches and events while emphasizing the value of strategic planning.</p><p>Key Points:</p><p>- Importance of Planning for Launches - 00:07:00</p><p>- Overcoming Resistance and Negative Associations - 00:01:51</p><p>- Understanding the Launch Process - 00:07:48</p><p>- Managing Launch Anxiety and Overwhelm - 00:11:14</p><p>- The Significance of Establishing Scalable Processes - 00:15:09</p><p>Main Quote:</p><p>"I think it's so important to have a plan because a lot of the people that I do work with are the big picture thinkers and the ideas people." - Elisa Boogaerts</p><p>Links:</p><p>Here's the link to my gift:</p><p>Launch Mastery: 5 Game-Changing Tactics Every Coach Needs To Launch Their Program:&nbsp;<a href="https://inspirationbyelisa.thrivecart.com/gift/" rel="noopener noreferrer" target="_blank">https://inspirationbyelisa.thrivecart.com/gift/</a></p><p>Here's the link to book a call with Elisa:</p><p><a href="https://calendly.com/inspirationbyelisa/gameplancall" rel="noopener noreferrer" target="_blank">https://calendly.com/inspirationbyelisa/gameplancall</a></p><p>This is the link to Elisa's monthly workshop:</p><p><a href="https://inspirationbyelisa.thrivecart.com/launchworkshop/" rel="noopener noreferrer" target="_blank">https://inspirationbyelisa.thrivecart.com/launchworkshop/</a></p><p><br></p><p>This is the link to Elisa's website:</p><p><a href="https://launchplanner.my.canva.site/home" rel="noopener noreferrer" target="_blank">https://launchplanner.my.canva.site/home</a></p>]]></description><content:encoded><![CDATA[<p>Elisa Boogaerts shares her insights on the importance of planning and executing successful program launches on this episode of The One Small Change podcast. She emphasizes the need to establish systems and processes early on to ensure smooth operations. Boogaerts also highlights the significance of reframing negative experiences as a means of overcoming resistance.</p><p>Guest Bio:</p><p>Elisa Boogaerts is a launch planner with 16 years of experience in coaching, corporate project management, and helping entrepreneurs organize their businesses. She specializes in guiding coaches through program launches and events while emphasizing the value of strategic planning.</p><p>Key Points:</p><p>- Importance of Planning for Launches - 00:07:00</p><p>- Overcoming Resistance and Negative Associations - 00:01:51</p><p>- Understanding the Launch Process - 00:07:48</p><p>- Managing Launch Anxiety and Overwhelm - 00:11:14</p><p>- The Significance of Establishing Scalable Processes - 00:15:09</p><p>Main Quote:</p><p>"I think it's so important to have a plan because a lot of the people that I do work with are the big picture thinkers and the ideas people." - Elisa Boogaerts</p><p>Links:</p><p>Here's the link to my gift:</p><p>Launch Mastery: 5 Game-Changing Tactics Every Coach Needs To Launch Their Program:&nbsp;<a href="https://inspirationbyelisa.thrivecart.com/gift/" rel="noopener noreferrer" target="_blank">https://inspirationbyelisa.thrivecart.com/gift/</a></p><p>Here's the link to book a call with Elisa:</p><p><a href="https://calendly.com/inspirationbyelisa/gameplancall" rel="noopener noreferrer" target="_blank">https://calendly.com/inspirationbyelisa/gameplancall</a></p><p>This is the link to Elisa's monthly workshop:</p><p><a href="https://inspirationbyelisa.thrivecart.com/launchworkshop/" rel="noopener noreferrer" target="_blank">https://inspirationbyelisa.thrivecart.com/launchworkshop/</a></p><p><br></p><p>This is the link to Elisa's website:</p><p><a href="https://launchplanner.my.canva.site/home" rel="noopener noreferrer" target="_blank">https://launchplanner.my.canva.site/home</a></p>]]></content:encoded><link><![CDATA[https://www.yvonnemccoy.com/podcast/005]]></link><guid isPermaLink="false">1d6286a8-7709-4f9a-82cf-7737840fbd93</guid><itunes:image href="https://artwork.captivate.fm/68de3980-816a-41a8-8437-94ea0446e863/PLzAWGqZOBezZy0wS6XEPeOR.jpg"/><pubDate>Thu, 06 Jun 2024 09:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/a7feea4f-4079-44ac-a4c2-ce49f86c24f1/TOSC-005-Elisa-Boogaerts-V1-converted.mp3" length="13781812" type="audio/mpeg"/><itunes:duration>28:43</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>5</itunes:episode><podcast:episode>5</podcast:episode><podcast:season>1</podcast:season><podcast:transcript url="https://transcripts.captivate.fm/transcript/937263e2-db58-4cfa-b89a-9cb4ff4dd317/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/937263e2-db58-4cfa-b89a-9cb4ff4dd317/index.html" type="text/html"/></item><item><title>Unveiling the 5 Pillars of Success with Raja Vaidya</title><itunes:title>Unveiling the 5 Pillars of Success with Raja Vaidya</itunes:title><description><![CDATA[<p>In this episode, Raja Vaidya shares his inspirational journey, emphasizing the 5 pillars of success: health, wealth, mindset, faith, and family. From overcoming speech disfluencies to launching his livestream show and achieving success in various fields, he offers motivational insights and practical strategies to help listeners aim higher, face fears, and embrace change.</p><p>Guest Bio:</p><p>Raja Vaidya is a cancer scientist, martial arts grand master, opera singer, and international coach. Overcoming a speech impediment, he has achieved success in singing, martial arts, and cancer research, ultimately founding the Victory Mindset Academy.</p><p>Key Points:</p><p>- (07:32) Overcoming speech disfluencies and launching his livestream show</p><p>- (15:19) The 5 pillars of success: health, wealth, mindset, faith, and family</p><p>- (24:45) Embracing change, resilience, and authenticity in communication</p><p>- (35:12) Making decisions to propel oneself forward and the benefits of change</p><p>- (42:58) Using smaller "gap steps" to achieve larger goals</p><p>Main Quote:</p><p>"Authenticity is the key to transformative communication and success."</p><p>Links:</p><p>To connect with Raja Vaidya, schedule a call with him here ... <a href="https://bit.ly/chatwithRaja" rel="noopener noreferrer" target="_blank">https://bit.ly/chatwithRaja</a></p><p>Also download Raja's speech template ... <a href="https://bit.ly/EZspeechtemplate2" rel="noopener noreferrer" target="_blank">https://bit.ly/EZspeechtemplate2</a></p>]]></description><content:encoded><![CDATA[<p>In this episode, Raja Vaidya shares his inspirational journey, emphasizing the 5 pillars of success: health, wealth, mindset, faith, and family. From overcoming speech disfluencies to launching his livestream show and achieving success in various fields, he offers motivational insights and practical strategies to help listeners aim higher, face fears, and embrace change.</p><p>Guest Bio:</p><p>Raja Vaidya is a cancer scientist, martial arts grand master, opera singer, and international coach. Overcoming a speech impediment, he has achieved success in singing, martial arts, and cancer research, ultimately founding the Victory Mindset Academy.</p><p>Key Points:</p><p>- (07:32) Overcoming speech disfluencies and launching his livestream show</p><p>- (15:19) The 5 pillars of success: health, wealth, mindset, faith, and family</p><p>- (24:45) Embracing change, resilience, and authenticity in communication</p><p>- (35:12) Making decisions to propel oneself forward and the benefits of change</p><p>- (42:58) Using smaller "gap steps" to achieve larger goals</p><p>Main Quote:</p><p>"Authenticity is the key to transformative communication and success."</p><p>Links:</p><p>To connect with Raja Vaidya, schedule a call with him here ... <a href="https://bit.ly/chatwithRaja" rel="noopener noreferrer" target="_blank">https://bit.ly/chatwithRaja</a></p><p>Also download Raja's speech template ... <a href="https://bit.ly/EZspeechtemplate2" rel="noopener noreferrer" target="_blank">https://bit.ly/EZspeechtemplate2</a></p>]]></content:encoded><link><![CDATA[https://www.yvonnemccoy.com/podcast/004]]></link><guid isPermaLink="false">77dc05c7-470a-41d8-a1c7-84f9405570df</guid><itunes:image href="https://artwork.captivate.fm/1811872c-3890-4aeb-a631-653d993f5845/yy3mYMYASU2kdJw4g3DUJ2-M.jpg"/><pubDate>Thu, 30 May 2024 09:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/92dee8bd-512d-40da-b23c-2b265a65674f/TOSC-004-Raja-Vaidya-V1-converted.mp3" length="14358388" type="audio/mpeg"/><itunes:duration>29:55</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>4</itunes:episode><podcast:episode>4</podcast:episode><podcast:season>1</podcast:season></item><item><title>7 Essential Videos for Explosive Growth with Andrea Stenberg</title><itunes:title>7 Essential Videos for Explosive Growth with Andrea Stenberg</itunes:title><description><![CDATA[<p>In this episode, Yvonne McCoy discusses the transformative power of embracing authenticity and consistency in personal branding and marketing with guest Andrea Stenberg, a renowned video marketing coach. They delve into the importance of making small changes, having fun in business, evolving on the entrepreneurial journey, and consistently sharing the same message to resonate with the audience.</p><p>Guest Bio:</p><p>Andrea Stenberg is a seasoned video marketing coach who has helped numerous entrepreneurs and small business owners in crafting authentic video content that truly reflects their brand and values.</p><p>Key Points Discussed:</p><p>- Embracing Change and Making Small Changes (02:10)</p><p>- Incorporating Personal Life into Content and Using Humor (14:25)</p><p>- Importance of Making Offers and Getting Comfortable with Video Content (26:40)</p><p>- Consistently Sharing the Same Message and Repurposing Old Content (37:15)</p><p>- Authenticity and Trust in Video Content (45:50)</p><p>Main Quote:</p><p>"Consistency in sharing the same message helps in reaching and resonating with our audience."</p><p>Links:</p><p>For more insightful tips on video marketing, visit Andrea Stenberg's website at www.andreastenberg.com.</p>]]></description><content:encoded><![CDATA[<p>In this episode, Yvonne McCoy discusses the transformative power of embracing authenticity and consistency in personal branding and marketing with guest Andrea Stenberg, a renowned video marketing coach. They delve into the importance of making small changes, having fun in business, evolving on the entrepreneurial journey, and consistently sharing the same message to resonate with the audience.</p><p>Guest Bio:</p><p>Andrea Stenberg is a seasoned video marketing coach who has helped numerous entrepreneurs and small business owners in crafting authentic video content that truly reflects their brand and values.</p><p>Key Points Discussed:</p><p>- Embracing Change and Making Small Changes (02:10)</p><p>- Incorporating Personal Life into Content and Using Humor (14:25)</p><p>- Importance of Making Offers and Getting Comfortable with Video Content (26:40)</p><p>- Consistently Sharing the Same Message and Repurposing Old Content (37:15)</p><p>- Authenticity and Trust in Video Content (45:50)</p><p>Main Quote:</p><p>"Consistency in sharing the same message helps in reaching and resonating with our audience."</p><p>Links:</p><p>For more insightful tips on video marketing, visit Andrea Stenberg's website at www.andreastenberg.com.</p>]]></content:encoded><link><![CDATA[https://www.yvonnemccoy.com/podcast/ep003]]></link><guid isPermaLink="false">231e7c9d-edc0-44f4-bc6a-9e96a7b1f7b4</guid><itunes:image href="https://artwork.captivate.fm/cfd5c69f-2550-4924-aab8-50c8abb765a6/Xvio_ZeWFzLX27K5zYhucVlB.jpg"/><pubDate>Fri, 10 May 2024 09:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/4464ca08-b90b-472c-96cc-c68cd4724c9d/TOSC-003-Andrea-Stenberg-V1-converted.mp3" length="14276020" type="audio/mpeg"/><itunes:duration>29:44</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>3</itunes:episode><podcast:episode>3</podcast:episode><podcast:season>1</podcast:season></item><item><title>Progress Not Perfection: Small Steps for Big Impact with Al Jensen</title><itunes:title>Progress Not Perfection: Small Steps for Big Impact with Al Jensen</itunes:title><description><![CDATA[<p>In this episode, host Yvonne McCoy discusses the power of small changes with business and success expert, Al Jensen. Al shares a transformative small change that had a huge impact on his professional life. The discussion delves into the importance of taking action, evaluating results, and continuous learning to achieve progress and success.</p><p>Guest Bio:</p><p>Al Jensen is an entrepreneurial success strategist with over three decades of experience. He is dedicated to providing cutting-edge insights and resources to elevate business skills through his newsletter and monthly webinars. Al's approach emphasizes the power of incremental improvement in achieving business success.</p><p>Key Points:</p><p>1. Importance of Taking Action Over Overplanning - 00:03:11</p><p>Al shares a story from his early days managing a salesforce highlighting the detrimental effects of excessive planning without taking sufficient action.</p><p>2. The 5-Step Success Strategy - 00:06:31</p><p>Al outlines his 5-step strategy, stressing the significance of rapid planning, taking action, evaluating results, learning, and repeating the process for continuous improvement.</p><p>3. Importance of Seeking External Guidance - 00:14:40</p><p>The discussion emphasizes the need for external viewpoints, coaching, and mastermind groups to refocus one's thinking and achieve business objectives.</p><p>4. Al's Newsletter and Webinar Offerings - 00:20:26</p><p>Al introduces his Peak Speak newsletter, a valuable resource providing insights for speakers, coaches, and content creators. He also extends a complimentary invitation to his monthly webinar focused on improving webinar presentation skills.</p><p>5. Embracing Small Steps for Progress - 00:26:24</p><p>The importance of celebrating progress, no matter how small, is emphasized as a crucial element in achieving incremental improvement and ultimately success.</p><p>Main Quote:</p><p>"Progress not perfection. Embrace it, celebrate it, and never underestimate the power of moving forward even if it's just an inch at a time."</p>]]></description><content:encoded><![CDATA[<p>In this episode, host Yvonne McCoy discusses the power of small changes with business and success expert, Al Jensen. Al shares a transformative small change that had a huge impact on his professional life. The discussion delves into the importance of taking action, evaluating results, and continuous learning to achieve progress and success.</p><p>Guest Bio:</p><p>Al Jensen is an entrepreneurial success strategist with over three decades of experience. He is dedicated to providing cutting-edge insights and resources to elevate business skills through his newsletter and monthly webinars. Al's approach emphasizes the power of incremental improvement in achieving business success.</p><p>Key Points:</p><p>1. Importance of Taking Action Over Overplanning - 00:03:11</p><p>Al shares a story from his early days managing a salesforce highlighting the detrimental effects of excessive planning without taking sufficient action.</p><p>2. The 5-Step Success Strategy - 00:06:31</p><p>Al outlines his 5-step strategy, stressing the significance of rapid planning, taking action, evaluating results, learning, and repeating the process for continuous improvement.</p><p>3. Importance of Seeking External Guidance - 00:14:40</p><p>The discussion emphasizes the need for external viewpoints, coaching, and mastermind groups to refocus one's thinking and achieve business objectives.</p><p>4. Al's Newsletter and Webinar Offerings - 00:20:26</p><p>Al introduces his Peak Speak newsletter, a valuable resource providing insights for speakers, coaches, and content creators. He also extends a complimentary invitation to his monthly webinar focused on improving webinar presentation skills.</p><p>5. Embracing Small Steps for Progress - 00:26:24</p><p>The importance of celebrating progress, no matter how small, is emphasized as a crucial element in achieving incremental improvement and ultimately success.</p><p>Main Quote:</p><p>"Progress not perfection. Embrace it, celebrate it, and never underestimate the power of moving forward even if it's just an inch at a time."</p>]]></content:encoded><link><![CDATA[https://www.yvonnemccoy.com/podcast/ep002]]></link><guid isPermaLink="false">d58e0c3e-3b63-440d-bb0b-6b99df6bd370</guid><itunes:image href="https://artwork.captivate.fm/0b0e0a01-e161-497e-a005-4213c7844b6d/gUax9-3gp24TIy9Ul0k58LPR.jpg"/><pubDate>Fri, 10 May 2024 09:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/ecfad3be-ed47-472d-a390-ff4fd640027a/TOSC-Podcast-Al-Jensen-V1-converted.mp3" length="17090788" type="audio/mpeg"/><itunes:duration>28:29</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>2</itunes:episode><podcast:episode>2</podcast:episode><podcast:season>1</podcast:season></item><item><title>Unlocking Business Transformation Through Small Changes with Yvonne McCoy</title><itunes:title>Unlocking Business Transformation Through Small Changes with Yvonne McCoy</itunes:title><description><![CDATA[<p>In this episode, we delve into the power of making small changes in entrepreneurship that can lead to significant transformations. Yvonne McCoy shares personal experiences and insights, emphasizing the importance of embracing one's unique abilities and challenging limiting beliefs to amplify impact on both personal and professional fronts.</p><p>- Guest Bio:</p><p>Yvonne McCoy is an experienced host and an entrepreneurial expert with nearly 30 years of expertise. She holds an MBA and has transitioned from a corporate to an entrepreneurial role, gaining invaluable insights along the way.</p><p>- 5 Key Points:</p><p>1. 00:00:57 - The Impact of Small Changes: Yvonne highlights the potential for small, unexpected changes to have a profound impact on business and personal growth.</p><p>2. 00:02:06 - Embracing Limitless Opportunities: Yvonne shares her journey from being fired to volunteering, highlighting the transformative power of seizing new directions.</p><p>3. 00:03:34 - Unique Abilities and Niche Development: Yvonne emphasizes the value of identifying and leveraging one's unique strengths, turning perceived weaknesses into profitable niches.</p><p>4. 00:06:59 - Holistic Approach to Entrepreneurship: Yvonne discusses the interconnectedness of personal and professional aspects, urging individuals to view themselves as a whole and harness all elements for success.</p><p>5. 00:09:33 - Automated Learning and Continuous Improvement: Yvonne encourages listeners to apply and share practical tips from the podcast, creating a cycle of learning, application, and refinement.</p><p>- Main Quote:</p><p>"Change can be simple, but it's not always easy because it requires courage and resilience and a willingness to step out of your comfort zone."</p><p>Until next time,</p><p>Yvonne McCoy</p><p><a href="https://www.yvonnemccoy.com/" rel="noopener noreferrer" target="_blank">http://www.yvonnemccoy.com/</a></p><p><a href="https://www.theonesmallchange.com/" rel="noopener noreferrer" target="_blank">https://www.theonesmallchange.com/</a></p>]]></description><content:encoded><![CDATA[<p>In this episode, we delve into the power of making small changes in entrepreneurship that can lead to significant transformations. Yvonne McCoy shares personal experiences and insights, emphasizing the importance of embracing one's unique abilities and challenging limiting beliefs to amplify impact on both personal and professional fronts.</p><p>- Guest Bio:</p><p>Yvonne McCoy is an experienced host and an entrepreneurial expert with nearly 30 years of expertise. She holds an MBA and has transitioned from a corporate to an entrepreneurial role, gaining invaluable insights along the way.</p><p>- 5 Key Points:</p><p>1. 00:00:57 - The Impact of Small Changes: Yvonne highlights the potential for small, unexpected changes to have a profound impact on business and personal growth.</p><p>2. 00:02:06 - Embracing Limitless Opportunities: Yvonne shares her journey from being fired to volunteering, highlighting the transformative power of seizing new directions.</p><p>3. 00:03:34 - Unique Abilities and Niche Development: Yvonne emphasizes the value of identifying and leveraging one's unique strengths, turning perceived weaknesses into profitable niches.</p><p>4. 00:06:59 - Holistic Approach to Entrepreneurship: Yvonne discusses the interconnectedness of personal and professional aspects, urging individuals to view themselves as a whole and harness all elements for success.</p><p>5. 00:09:33 - Automated Learning and Continuous Improvement: Yvonne encourages listeners to apply and share practical tips from the podcast, creating a cycle of learning, application, and refinement.</p><p>- Main Quote:</p><p>"Change can be simple, but it's not always easy because it requires courage and resilience and a willingness to step out of your comfort zone."</p><p>Until next time,</p><p>Yvonne McCoy</p><p><a href="https://www.yvonnemccoy.com/" rel="noopener noreferrer" target="_blank">http://www.yvonnemccoy.com/</a></p><p><a href="https://www.theonesmallchange.com/" rel="noopener noreferrer" target="_blank">https://www.theonesmallchange.com/</a></p>]]></content:encoded><link><![CDATA[https://www.yvonnemccoy.com/podcast/ep001]]></link><guid isPermaLink="false">473d7556-48d4-4da4-8692-30870c28a211</guid><itunes:image href="https://artwork.captivate.fm/a5b358a4-bcad-4dcd-9d3b-1417d14286da/WI5NCChRr-lzYzWG8LAdhIty.jpg"/><pubDate>Fri, 03 May 2024 09:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/cd4e853b-c165-4b9b-bab4-db5c83bd1749/TOSC-001-V1-converted.mp3" length="6477988" type="audio/mpeg"/><itunes:duration>10:48</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>1</itunes:episode><podcast:episode>1</podcast:episode><podcast:season>1</podcast:season><podcast:transcript url="https://transcripts.captivate.fm/transcript/481ab219-ef95-42c6-991e-d1dcc6f66be8/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/481ab219-ef95-42c6-991e-d1dcc6f66be8/index.html" type="text/html"/></item></channel></rss>