The conversations it starts, the knowledge it captures, the people it reaches, the opportunities it creates.

Can it change how people think about your work? Can it help an expert turn decades of knowledge into something other people can learn from? Can it preserve stories and voices that might otherwise disappear? Can it build trust with someone who isn't ready to work with you yet, but might be two years from now? Can a podcast listened to by 100 of exactly the right people be more valuable than one downloaded by 100,000 people who barely remember hearing it?

I think it can. I'm Ellen Ronalds Keene, a podcast strategist, producer, and educator, and for almost a decade I've worked behind the scenes helping experts and organisations turn their knowledge, expertise, and stories into podcasts.

And along the way, I've become much less interested in podcasting as simply another content format, and much more interested in the effect it can have. That's what this show is about.

The Podcast Effect is where I'll explore the strategy, economics, and possibilities of podcasting. We'll talk about deep niche podcasts and enduring content, audio versus video, expertise, authority, search, AI, and discoverability, what actually makes a podcast worth the time, money, and effort it takes to create one, and why some of the things we've been taught to measure might not tell us very much at all.

Some episodes will be just you and me. Some I'll talk with podcasters, producers, industry experts, and people using podcasts to do genuinely interesting work

Because your best ideas deserve a longer shelf life, and I believe podcasting remains one of the most powerful ways we have to do that.

I'm Ellen Ronalds Keene, and this is The Podcast Effect.

Hit follow in your podcast app now and join me in episode one, coming soon