Link to check out their teased offer: https://www.beehiiv.com/beehiiv-for/podcasters

Hi, I'm Neal Veglio, The Podmaster.

In this episode, I'm breaking down exactly why comparing your show to mega-podcasts like Diary of a CEO, High Performance Podcast, and Young and Profiting isn't just unhelpful — it's statistically irrational.

Using Phil Rosenzweig's Halo Effect, Nassim Taleb's Silent Graveyard, the Columbia Music Lab experiment, and Daniel Kahneman's narrative fallacy, I'll explain the intellectual architecture behind why these shows exist, who they're actually designed to serve, and why their 'success strategies' are largely retrospective fiction.

You'll hear why the gap between what these shows promise and what they can actually deliver is not a flaw — it's the product.

Also in this episode:

Listener email: Do you actually need a trailer episode before you launch?

Experiment: Listen back to your three most downloaded episodes and steal from yourself.

If you've been measuring your show against something that was never real — head to podmastery.co and click 'Get your podcasting challenge solved'.

Useful links:

Phil Rosenzweig's The Halo Effect summarised: https://www.youtube.com/watch?v=klngdRa8nOI

Nassim Taleb's Fooled by Randomness: https://www.amazon.co.uk/Fooled-Randomness-Hidden-Chance-Markets/dp/0141031484

The music lab study: https://www.princeton.edu/~mjs3/salganik_dodds_watts06_full.pdf

Record on your phone. Click a button. Sound professional.

But that story deserves a closer look.

Hi, I'm Neal Veglio, founder of Podknows Podcasting and the Podmastery community.

In this episode of Podcasting Insights, I unpack what happens when technology starts erasing the difference between effort and outcome — and ask what podcasting quietly loses when “good sound” becomes a default instead of a craft.

This isn’t an anti-AI rant.

And it’s not about gatekeeping beginners.

It’s about incentives.

Standards.

And what we’re rewarding at scale.

You’ll learn:

• Why AI audio tools raise standards and lower effort at the same time

• How one-click fixes create a podcasting “house sound”

• The difference between accessibility and erasing craft

• Why effort still matters, even when listeners can’t hear it

• The question creators should be asking before relying on AI cleanup

Links:

Waves Voice Regen:

https://www.waves.com/voice-regen

I’d love YOUR feedback:

https://www.podmastery.co/survey

I’ve been doing this for 20+ years and run a successful podcast marketing agency.

Want me to audit your podcast?

https://podmastery.co/lite

Mentioned in this episode:

A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

That video is the gateway drug — the thing that creates new podcast listeners.

But that story deserves a closer look.

In this episode of Podcasting Insights, I question the growing narrative around video podcasting, discovery, and conversion — and ask whether we’re confusing reach with commitment, and visibility with attention.

This isn’t about dismissing the data.

It’s about questioning the story we’re telling around it.

You’ll learn:

• Why “discovery” is an incomplete metric

• The difference between conversion and gravity

• Why video often benefits from defaults, not desire

• What podcasting’s real strength has always been

• The question creators should be asking instead of “Should I do video?”

Links:

Podnews story on charting clips based podcast:

https://podnews.net/update/complete-rankers

Edison Research – The Evolving Ear:

https://www.edisonresearch.com/how-new-consumers-are-shaping-podcastings-next-chapter-the-evolving-ear-webinar/

I’d love YOUR feedback:

https://www.podmastery.co/survey

I've been doing this 20+ years and run a successful podcast marketing agency.

Want me to audit your podcast?

https://podmastery.co/lite

Mentioned in this episode:

A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

They just need honest podcast feedback that tells them what it actually feels like to listen.

In this episode of Podcasting Insights, I explain why so many shows stall at “fine,” why polite feedback keeps podcasts forgettable, and how growth usually comes from being braver with what already exists.

You’ll learn:

• Why “competent” podcasts struggle to grow

• The real question listeners ask in the first 30 seconds

• Why delivery matters more than structure

• How feedback beats endless strategy tweaks

Links:

I'd love YOUR feedback: https://www.podmastery.co/survey

https://podmastery.co

https://podmastery.co/lite

Mentioned in this episode:

A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

Evergreen podcast content is definitely not timeless.

It is just content you have not looked at in ages.

If your back catalogue feels a bit… awkward, this episode is for you.

Not because you need more episodes.

Because you probably need to stop pretending.

Hi, I’m Neal Veglio, and in this episode of Podcasting Insights, I’m breaking down why “evergreen” became a polite way of saying “I’m never thinking about this again”, and what to do instead.

In this episode, I cover:

1. What evergreen was supposed to mean, and what it turned into
2. Why podcasters stop sharing old episodes (it gets weirdly emotional)
3. How to reintroduce older episodes without pretending they’re new
4. How to update the context without rewriting history
5. When to let an episode die, on purpose
6. A practical idea using Captivate or Buzzsprout to dynamically inject fresh audio into old episodes

If you have episodes you avoid because they make you cringe a bit, or because you mentioned a tool that no longer exists, you’re not broken.

You’ve just progressed.

Now treat the work you already did with a bit more honesty.

Links:

🔗 Podmastery site – https://podmastery.co

🔗 Book a Podcast Audit – https://podmastery.co/lite

Mentioned in this episode:

A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

They struggle because the release schedule quietly starts to drain the energy out of them.

Somewhere early on, a lot of podcasters decide they probably 'should' be weekly.

Not because it makes sense.

Because it feels serious.

In this episode, I talk about why recording less can actually make your podcast better.

I also share a simple way to decide your schedule based on intent, not pressure, and explain why consistency isn’t about never missing a release day. It's about something far deeper.

If your podcast is starting to feel heavy, rushed, or obligation-driven, this episode will help you reset without disappearing.

Chapters

00:00 – You Probably Overcommitted (And You Know It)

00:53 – Why Weekly Feels “Serious” (But Usually Isn’t Thought Through)

01:36 – The Guilt Loop That Quietly Ruins Podcasts

02:12 – Recording From Obligation vs Recording With Intent

02:47 – What Actually Happened When I Missed Episodes

03:19 – The Spotlight Effect (And Why No One’s Watching You That Closely)

03:53 – Frequency Doesn’t Build Trust. Intent Does

04:15 – What Listeners Really Respond To

05:07 – Consistency vs Frequency (They’re Not the Same Thing)

05:50 – Recording Less Without Disappearing

06:46 – Choosing a Schedule That Actually Fits You

07:27 – Why People Forget Podcasts (And It’s Not Because You Missed a Week)

Links:

🔗 Podmastery site – https://podmastery.co

🔗 Book a Podcast Audit – https://podmastery.co/lite

Mentioned in this episode:

Chapters

This podcast uses chapters on apps that support them.

A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

Book your Podmaster audit

Wanna get unstuck from the sub 100 downloads per month doldrums. Fancy getting closer to top 2% podcaster glory? Sounds like you need one of my Podmaster audits. Go to podmastery.co/lite and within 5 business days you’ll get a full video and written report on my findings. That's podmastery.co/lite

Podmaster audit

Every time someone presses play, they’re making a small agreement with you.

And most podcasts break it without even realising.

In this episode, I unpack the idea of the “quiet agreement” — and why most if not all small podcasts break it, at least at first.

I also share a simple test you can run on yourself to check whether your episodes earn the next listen.

If you want your podcast to feel intentional, human, and worth sticking with — this episode will change how you think about every minute you record.

Links:

🔗 Podmastery site – https://podmastery.co

🔗 Book a Podcast Audit – https://podmastery.co/lite

Mentioned in this episode:

Book your Podmaster audit

Wanna get unstuck from the sub 100 downloads per month doldrums. Fancy getting closer to top 2% podcaster glory? Sounds like you need one of my Podmaster audits. Go to podmastery.co/lite and within 5 business days you’ll get a full video and written report on my findings. That's podmastery.co/lite

Podmaster audit

A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

Chapters

This podcast uses chapters on apps that support them.

If your show blends into the feed, this episode breaks down exactly why… and what to change.

In this episode you’ll learn:

Why copying “successful” shows usually backfires

The #1 format mistake (hint: your guest intro)

How to build episodes around pain points

Why packaging matters more than you think

The simple rule for titles, intros and structure

Links:

🔗 Podmastery site – https://podmastery.co

🔗 Book a Podcast Audit – https://podmastery.co/lite

Mentioned in this episode:

Chapters

This podcast uses chapters on apps that support them.

A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

Save hours on your editing

Want to cut hours out of your production workflow? Whether you're a podcaster, YouTuber or even a professional content creator, this tool will get you back your life! (Note - although this is an affiliate, I don't recommend any tools I don't use myself. And I use this DAILY)

Simplify your editing

Book your Podmaster audit

Wanna get unstuck from the sub 100 downloads per month doldrums. Fancy getting closer to top 2% podcaster glory? Sounds like you need one of my Podmaster audits. Go to podmastery.co/lite and within 5 business days you’ll get a full video and written report on my findings. That's podmastery.co/lite

Podmaster audit

Today, I’m slapping the nonsense out of that belief.

• This podcast is taking a new direction.
• Audience is split; creators want craft, while marketers crave strategy.
• A brand new show called B2B Podcasting Insights is launching for the business-minded listeners.
• Podcasting Insights will still be your creative haven, sans the marketing jargon.
• Expect shorter, punchy episodes that dive into serious ROI without the fluffy stuff.
• Next week, we'll chat about why consistency in podcasting might just be overrated.

Yeah. That.

In this episode, I’m calling myself out.

And fixing my own podcast strategy in public.

I realised my show had drifted, lost focus, and wasn’t clear who it was really for. So I’m stripping it back, rebuilding the positioning, and showing you exactly how to get clarity on your own audience too.

If you’ve ever wondered whether your show’s serving the right people, or just shouting into the void then this one’s for you.

You’ll learn:

🎯 How to define your podcast audience (for real)

🚫 What to cut

⚖️ The balance between craft, creator joy, and cash in the bank

🔁 How to rebuild a show without starting from scratch

👉 Site: https://podmastery.co

👉 Contact: https://podmastery.co/contact

👉 Leave me a voicemail: https://podmastery.co/voicemail

Mentioned in this episode:

A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

I've just come back from judging the Independent Podcast Awards and spent time with some of the best indie creators around.

What struck me wasn't how eager they were to jump on video, but how quickly the myth started to unravel once we looked at what video actually costs independent podcasters, in cash, energy, and lost focus.

This episode is all about unpacking the hard truth behind the "you must do video to grow" narrative and how most audio-first shows are actually better off keeping their attention on what already works.

I share a case study of a winning indie show, Floating Space, and its host’s reaction when I pushed back on video hype and explained why going all-in on YouTube rarely delivers for indies who aren’t looking to become full-time video editors.

There’s plenty here that you won’t find in any of the LinkedIn gurus’ posts, and you’ll walk away understanding why "discovery" isn't just about being searchable—it's about being findable and worth listening to.

Chapters:

00:00 The Video Myth

02:00 Hype vs Reality

05:00 Awards Night penny-drop

08:00 “But you publish video…”

11:00 What to do instead

15:00 7-day focus

Podcast Improvement Audit (Lite): https://podmastery.co/lite

Bonus: suggestion for a simple A/B experiment you can do today to audit your soul in the feed.

Prefer an actual audit with me? Book here: podmastery.co/lite.

Mentioned in this episode:

A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

Look, I see it over and over; brand new podcasters with all the energy in the world, launching their show and immediately going full throttle with promotion before even figuring out whether the content’s actually any good.

In this episode of Podcasting Insights, I lay out why that’s a sure-fire way to set yourself up for repeated disappointment and burnout.

Instead, I’ll walk you through my entire approach for building podcasts people actually want to talk about, and not just because you begged them to on LinkedIn.

We get into why promotion isn’t the lever you pull first, what actually matters to develop a show that holds attention, and what I make every client face up to before they spend a penny (or another hour) trying to chase down listeners.

00:00 Why Your Promotion is in Reverse!

04:53 Integrity and Strategic Success

07:34 "Building Loyal, Valuable Audiences"

12:57 Silent Launch Strategy Advice

13:59 Proof Before Promotion Strategy

Useful links:

Get your audit - https://podmastery.co/lite

See your Apple Podcasts retention data: https://podcastsconnect.apple.com/

Spotify dashboard: https://podcasters.spotify.com/gateway

Find all episodes of Podcasting Insights: https://www.podmastery.co/

Tom Webster's The Audience Is Listening: https://audienceislisteningbook.com/

Mentioned in this episode:

A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

Show Notes Simplified

Are you sick of having to write out your episode descriptions (show notes) from scratch every time? Want to set up a templated approach that will save you hours every week? This tool is for you! (Note - this is an affiliate offer, but I don't recommend tools I'm not using myself, and I use this one DAILY)

Simplify your show notes

Links referenced in this episode:

• podmastery.co
• rockflight.co
• podmastery.co/contact
• podmastery.co/voicemail

Also mentioned in this episode:

• Sugar Hill Gang
• Jubilaires
• Diary of a CEO
• Stephen Bartlett
• Primark
• Rock Fight
• Podmastery.co
• Apple Podcasts

In this episode of Podcasting Insights with The Podmaster, I'm sharing the real story of how a vocal hater went from blasting my radio morning show to becoming one of my biggest advocates, even booking me for private gigs.

You’ll learn how I made that happen, and how you can use the same methods for your podcast and any critics you get along the way.

Also, I'll share the four ways critics can sharpen your podcast, and the simple rules that stop you from losing your mind when trolls strike.

If you’ve ever felt crushed by negative feedback, this episode will change how you see it forever.

Don’t fear your haters.

Love them, learn from them, and watch how fast your podcast grows.

Mentioned in this episode:

Book your Podmaster audit

Wanna get unstuck from the sub 100 downloads per month doldrums. Fancy getting closer to top 2% podcaster glory? Sounds like you need one of my Podmaster audits. Go to podmastery.co/lite and within 5 business days you’ll get a full video and written report on my findings. That's podmastery.co/lite

Podmaster audit

It’s that tired cliché “If you build it, they will come.”

This episode is my reality check for you, and if you're honest with yourself, it could save you more disappointment and wasted effort than you realise.

I walk through why just recording a bunch of episodes and putting them online is never going to magically build an audience, no matter how unique your idea feels.

What you’re going to hear is the real work that has to go into positioning, marketing, production, and – above all – earning the right for your audience to come back again and again.

It’s not glamorous, but it works, and I’m breaking down exactly why.

The episode gets into the numbers, the psychology, and the relentless myth that your social media follower count will somehow guarantee instant podcast listeners.

It doesn’t.

You’ll learn why podcasts and radio might share a delivery method (audio) but are incomparable when it comes to how people find and commit to content.

I’m calling out the ‘gurus’ peddling fairytales and laying out instead the importance of actionable strategy.

With thanks to Irina Tudorache - https://www.linkedin.com/in/irina-tudorache/ and Michelle J Raymond for their valuable contributions towards this episode.

If you'd like to leave me a message, the voicemail is https://podmastery.co/voicemail

Mentioned in this episode:

A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

And when those first week podcast download numbers trickle in, they feel… embarrassingly small.

Here’s the truth: those numbers don’t matter. Like, at all.

In this episode, I’ll explain why your launch week stats are useless, the psychology behind why we obsess over them (hello, spotlight effect), and the success metrics that actually fuel real podcast growth.

From listener retention to 30-day rolling averages, I’ll show you what’s worth tracking — and what’s just noise.

If you’ve ever felt crushed by your first week’s downloads, this one’s going to reset how you think about podcast success.

Mentioned in this episode:

Free PLOT workbook

A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

A painful truth for business podcasters who still think follower counts equal listeners...

Let’s get uncomfortable for a moment.

LinkedIn tells you that bigger is better. Hit that 10,000, 50,000, or even 100,000 follower milestone, and suddenly you’re tempted to believe you’re sitting on a goldmine of eager podcast listeners.

That couldn’t be further from the truth.

I’ve consulted with more than enough LinkedIn 'influencers' to know this: if you’re counting on that social proof to deliver actual podcast results, you’re going to be disappointed.

In fact, if you’re expecting more than a handful of listeners per episode simply because you have a five-figure following, you’re already losing the game.

Here’s the reality.

LinkedIn is a platform designed to serve its own interests, not yours. The algorithm is geared towards creating a false sense of reach and relevance. You post about your new episode, rack up a few dozen likes, maybe a polite comment from that one guy who always chimes in, and screenshot the analytics because they look impressive.

But when it comes to actual podcast listeners—real people pressing play, not bots or random scrollers—the numbers barely register.

And don’t just take my word for it.

I’ve literally done the math for clients.

The entire illusion falls apart once you work through the numbers on how posts convert followers into listeners. You’d be amazed (or horrified) at how small that number is.

Imagine this: 100,000 LinkedIn followers. That’s enough to fill a stadium, right?

So, if you’re chasing followers and bragging about your vanity metrics, you’re fooling yourself.

Want to break this cycle?

Listen to this episode to get the background on the problem.

Then, get the Swipe Files so you can fix it.

Ready to do the math? Get your free files at podmastery.co/math, or reach out for a straightforward audit of your podcast’s real growth potential.

Because your real audience deserves better than a vanity strategy.

Timestamps

00:00 "LinkedIn Followers Don't Equal Success"

03:57 Deceptive Podcast Popularity Tactics

08:59 Boost LinkedIn Engagement Tactics

10:46 "Podcast Growth and Mastery Tips"

Mentioned in this episode:

A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

Holidays, beaches, the world moving a little slower.

I used to kinda buy into this myth myself, until I watched a client hit pause, just to realise that their audience hadn't gone anywhere.

They'd simply found something else to jam into their earbuds. This latest episode of Podcasting Insights is all about flipping the so-called 'summer slump' on its head.

I’m walking you through three moves you can make right now, literally before the weekend’s over, to keep your download numbers in healthy shape and your listeners coming back for more.

No grand production, no drama, just practical steps you can act on right away.

Mentioned in this episode:

Book your Podmaster audit

Wanna get unstuck from the sub 100 downloads per month doldrums. Fancy getting closer to top 2% podcaster glory? Sounds like you need one of my Podmaster audits. Go to podmastery.co/lite and within 5 business days you’ll get a full video and written report on my findings. That's podmastery.co/lite

Podmaster audit

A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

Today, we’re tossing the rulebook out the window and figuring out episode length.

Forget those guru-mandated magic numbers; it’s all about what suits your story and your listeners' needs. Whether you’re aiming for a quick, snappy 15-minute burst or a deep-dive extravaganza of over an hour, we’ll guide you through the pros and cons of each format.

You get a few views, maybe even a flattering comment from someone you’ll never meet.

But, let’s be honest. The podcast stats don’t move.

Maybe there’s the odd outlier, but mostly, you’re banging your head against the same wall every upload cycle. I see it every week with new clients, and it’s always the same confusion: “I’ve got the clips, Neal. I followed the formula. Why is my actual audience not growing?”

There’s a reason for it. And in this episode, I break open exactly why your current approach isn’t moving the needle and what you need to flip around to get real, sustainable listener growth.

Mentioned in this episode:

A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

Book your Podmaster audit

Wanna get unstuck from the sub 100 downloads per month doldrums. Fancy getting closer to top 2% podcaster glory? Sounds like you need one of my Podmaster audits. Go to podmastery.co/lite and within 5 business days you’ll get a full video and written report on my findings. That's podmastery.co/lite

Podmaster audit

In this episode, I’m sharing my top five strategies for being a better guest on other people’s podcasts.

If you’ve been invited onto shows and want to make a bigger impact, or you’re feeling nervous about coming across well as a guest, I’ve got you covered.

My goal is to help you not just appear as a guest, but become someone hosts want to invite back. If you’re ready to up your podcast guest game and create more opportunities for your brand, this episode is for you.

Mentioned in this episode:

A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

==================================

There's something I see too much in podcasting and it still baffles me: the endless, rambling intros that sound like the warm-up act for a local weather segment rather than a well-crafted episode.

Yet, podcasters fall into the trap every week, convinced their audience wants a 20-minute recap of what their dog ate for breakfast.

So in this episode of Podcasting Insights I share my PLOT framework—the four-step, no-nonsense approach I've been using and refining for years, both with my own content and with clients who actually care about real retention (not just download numbers to brag about on LinkedIn).

If you want honest specifics about how to hook, teach, and genuinely deliver value, without dropping your play-through stats, the PLOT method is the tool you should be using.

Here’s how it breaks down, if you want to jump to what matters most:

[00:00:00] – Why endless preamble kills retention, and what the first 60 seconds must accomplish

[00:01:23] – Building a preview that sells the value of the episode (without overloading details or wasting attention)

[00:02:56] – Understanding and using retention data: where to find the stats in Apple and Spotify dashboards, and what to do when your episodes drop below 60% retention

[00:04:04] – ‘Launch’: Creating a structure with clear signposting, hooks, and removing dead wood; using sound design to keep listeners tuned in

[00:05:57] – The ‘Offer’: Moving beyond pure value dumps, and making a meaningful offer that lets listeners take the next step without feeling like they’re being hard-sold

[00:07:31] – ‘Takeaways’: The method for making sure what you teach actually sticks, using the 3:2:1 wrap-up and the power of a micro challenge

[00:08:30] – When to tease the next episode and how not to overdo it

[00:09:22] – Recap of the PLOT steps, and your reminder to ditch the 60-minute weather intros for good

If you're serious about building a podcast that doesn't just get plays, but actually keeps listeners coming back, and moves them to action, stick this episode on your list.

And if the insight makes you rethink your next intro, or finally gets you on track with what a good episode structure should look like, you’ll know it’s working. Hit subscribe and let me know what works.

Mentioned in this episode:

Free PLOT workbook

A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

A polished 30-second ad is ready to roll. For 99 quid. Plus VAT.

But is it any good? We'll learn together shall we?

Go ahead and press play.

Relevant links:

https://www.klaxon.ai/

https://www.asa.org.uk/codes-and-rulings/advertising-codes.html

https://advertise.acast.com/news-and-insights/five-proven-ways-to-positively-impact-your-brands-kpis-when-advertising-in-podcasts

Mentioned in this episode:

A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

Every week when they check their analytics (and let’s be honest, we all do that even when we say we don’t care about the stats, right?), the needle hasn’t really budged.

That’s when they ask for a magic bullet.

In almost all cases, it comes down to one thing they haven’t given anywhere near enough attention: their podcast intro.

Now, before you tap out thinking, “Oh, my intro’s fine, mate. I even paid someone on Fiverr to do it for a tenner,” let me assure you – it probably isn’t 'fine'.

In this episode, I’m taking you behind the scenes on why that all-important first impression matters so much more than most podcasters think.

The mentioned study... https://time.com/3858309/attention-spans-goldfish/

Timestamped Summary

• [00:00:01] – Why you need to give more thought to your intro.
• [00:00:28] – Why long or waffly intros kill shows.
• [00:01:13] – Real-life case study: Catherine Eardley’s weak intro.
• [00:03:13] – Catherine’s new, much sharper intro.
• [00:03:37] – Research: Microsoft’s attention span report.
• [00:06:44] – The practical method for fixing intros: a plain English breakdown of my “PLOT” system, and why “Preview” and “Launch” are most essential.
• [00:07:20] – Before and after demo of a “standard” dull intro versus a reworked, punchy, listener-centred one.

Free Intros Blueprint

https://podmastery.co/intros

Links referenced in this episode:

• podmastery.co/lite

Mentioned in this episode:

Free Intros Blueprint

Download your free blueprint here

Free Intros Blueprint

The sheer number of podcasters who reach out to me, stuck in this exact scenario, is far higher than you’d probably guess.

But here’s the kicker: it rarely comes down to a lack of effort or even a lack of content.

More often, the problem is rooted in five persistent myths that quietly steer podcasters straight into a rut.

Myths I see crop up almost every time I run an audit for someone serious about improving their reach.

If you’re at the point where you’re open to a bit of tough love, this episode will give you a chance to step off the hamster wheel, take a proper look at what's holding your show back, and finally start seeing the kind of traction you actually deserve.

Book your podcast audit now

https://podmastery.co/lite

Timestamped summary

00:00 Guest Dependency Issues in Podcasts

04:00 Downloads Don't Equal Engagement

09:41 Podcast Monetization Myths Debunked

Mentioned in this episode:

Book your Podmaster audit

Wanna get unstuck from the sub 100 downloads per month doldrums. Fancy getting closer to top 2% podcaster glory? Sounds like you need one of my Podmaster audits. Go to podmastery.co/lite and within 5 business days you’ll get a full video and written report on my findings. That's podmastery.co/lite

Podmaster audit

A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

==============================================================

Have you signed up for my "Top Listener Pet Peeves" report yet?

https://podmastery.co/petpeeves

==============================================================

I get it: the advice out there is either laughably vague or refers to audience sizes that would make most national radio stations blush.

You’re told to focus on sponsors. You’re sold the idea that passive ad income is lurking just around the corner, when in reality, most podcasters would be financially better off mowing lawns.

On “5 ways to make money with your podcast,” I’m breaking from that nonsense and lifting up the hood on what actually works if you’re not one of the lucky few sitting on tens of thousands of downloads.

And, yes, I’ll lay out the business models that don’t work for the majority – and point you to approaches that actually deliver if you’re willing to think a little more creatively and act with intention.

Chapters:

00:00 Monetising for Indies

04:17 Targeted Digital Products

06:27 Podcast Sponsorship

Mentioned in this episode:

Book your Podmaster audit

Wanna get unstuck from the sub 100 downloads per month doldrums. Fancy getting closer to top 2% podcaster glory? Sounds like you need one of my Podmaster audits. Go to podmastery.co/lite and within 5 business days you’ll get a full video and written report on my findings. That's podmastery.co/lite

Podmaster audit

A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

We’re putting our detective hats on and analysing the tell-tale signs of those who are merely cashing in on your naivete.

From the overly polished personal branding clips that scream desperation to the suspiciously high follower counts that suggest a bot brigade, we dissect the modern-day snake oil salesman lurking in the podcasting community.

Companies mentioned in this episode:

• Apple
• Apple Podcasts
• Overcast
• Pocketcast
• AirPods

Mentioned in this episode:

A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

Yes, the granddaddy of indie podcasting—the guy who not only defined the space for a generation, but who made even the President stop by his garage—has finally called it quits, citing burnout.

That’s not just 'big news' for the podcasting industry, it’s a full warning bell for anyone invested in building their own show.

You want to know what this means for you, and—crucially—how to avoid letting your own podcast become the next long-form collapse?

In this episode, I get right into what the end of WTF really signals for indie creators, where Maron went wrong, and most importantly, how you can avoid burning out or falling off the map yourself.

Timestamped Summary

00:00 Marc Maron's Podcasting Lessons

03:53 Podcasting Burnout Highlighted by Security Incident

06:21 Outsource Podcast Editing for Efficiency

09:51 Podcast Exit Strategy Challenges

15:15 Batching Themed Episodes: Market Opportunity

18:13 Maximizing Podcast Content Value

20:28 Turn Critics into Allies

Mentioned in this episode:

A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

Book your Podmaster audit

Wanna get unstuck from the sub 100 downloads per month doldrums. Fancy getting closer to top 2% podcaster glory? Sounds like you need one of my Podmaster audits. Go to podmastery.co/lite and within 5 business days you’ll get a full video and written report on my findings. That's podmastery.co/lite

Podmaster audit

But what if dipping your toe into the video waters didn’t mean selling your soul to the YouTube algorithm, or breaking the bank on kit that just sits in the box?

There’s a brand-new webcam—the $69 Lenovo C55—that’s just burst onto the scene, and in this episode, I give you exactly what you need to know if you’re toying with the idea of showing your mug on screen without looking like a relic from the dial-up era.

Companies mentioned in this episode:

• Lenovo

I’m not talking about your audio quality, your marketing, or even whether you’re publishing regularly.

It’s something much more fundamental but shockingly overlooked.

Psst! This episode comes with a free downloadable resource. Get it here -

https://podmastery.co/title

In this episode of Podcasting Insights with The Podmaster, I walked through a real-world fix for the most common reason your audience “just isn’t finding you,” no matter how good your content is.

If you think your show deserves a bigger audience or you’ve been frustrated by that steady trickle of downloads that never quite becomes a surge, you’ll want to listen in.

Trust me, I’ve just come back from talking to every kind of podcaster at The Podcast Show in London, and almost all of them had this issue—whether they realised it or not.

I tell the stories of Grace and Luke—two podcasters who, like a lot of people, had clever, catchy titles they were really proud of. But the reality is, their otherwise smart titles were doing absolutely nothing to help them get found.

My friend and colleague Colin Gray also recently posted about episode titles on LinkedIn and I think you should check it out. Here it is - https://www.linkedin.com/posts/colinmcgray_podcast-podcasting-contentmarketing-activity-7336372482544689153-lzvS?utm_source=share&utm_medium=member_desktop&rcm=ACoAACx8U4ABavMWewKoCnY83LZFc5pdJxl8sdg

Timestamped Episode Summary:

00:00 "Improve Podcast Visibility with Titles"

03:06 Podcast Discoverability Issues

06:39 Revamping Podcast Titles for Clarity

10:17 "Podcasting Insights Appreciation"

Mentioned in this episode:

Get your free podcast title checklist

Check your podcast's title against my free checklist

Title checklist

A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

Give me your ears!

Not literally, keep those; you’ll need them for what you're about to hear.

The pain of the plateau

I get it; the deflation hits hard when your buffer audience wouldn’t fill a dinghy, let alone that elusive cruise liner you dream of sipping Negronis on after a good hour in the hot tub.

But I'm going to share two key bits of insight with you.

1: How you need to reframe your current audience stats.

2: What you can do to increase them if you're still seeking dopamine.

By the time we’re done, you’ll have a noggin brimming with tactics tailored to your individual podcast challenges.

Because, let’s face it, moulding a prosperous podcast it’s not about rolling dice, it’s about strategy.

Want to get more of a handle on your podcast strategy so you can enjoy more new ideal listeners who are actually going to enjoy what you're putting out?

Contact me!

https://www.podmastery.co/contact/

Timestamped summary:

00:00 Recommend using one of two website platforms.

05:23 Grow podcast with targeted ad investment.

08:25 Targeted, precise traffic without any wasted efforts.

Listen, I don't care what all the “podcast productivity” wizards on LinkedIn will tell you. They love to make bold claims about how AI editing tools are making everyone’s life easier. But let’s be honest: if you use these tools the way they want you to—blindly, with zero thought—you’ll end up with a podcast that sounds like it was stitched together by someone who barely knows you, your show, or your audience. (If it sounds like I’m describing your last agency-produced episode, well… you said it, not me.)

Let’s get something clear: I like Descript. I use Descript. It’s not about burning it at the stake. It’s that people are treating it like some magic bullet, when actually, used wrong, it’s more like shooting yourself in the foot repeatedly on autopilot. You want action? Here it is: listen to this episode and you’ll finally get what makes a difference between editing for quality, and mashing away at “remove filler words” until you don’t even sound like yourself anymore.

Mentioned in this episode:

A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

Podbitch brings you all the podcasting gossip, delivered as only the Podbitch can.

But who is the Podbitch?

Ahh, that's for the inner sanctum to know and for you to find out.

Let's learn what trust really means in this wild audio podcasting jungle, and spoiler alert: it’s not about slapping out unedited recordings like some sort of lazy podcasting buffet.

We’ll also throw some shade at the likes of Steven Bartlett, whose antics might just be the poster child for everything that’s gone wrong with podcasting trust.

Companies mentioned in this episode:

• Steven Bartlett
• Diary of a CEO
• Dr. Joe Dispenza
• Podmastery.co
• Spotify
• Advertising Standards Authority
• Podknows

Podmaster audit

Mentioned in this episode:

Save hours on your editing

Want to cut hours out of your production workflow? Whether you're a podcaster, YouTuber or even a professional content creator, this tool will get you back your life! (Note - although this is an affiliate, I don't recommend any tools I don't use myself. And I use this DAILY)

Simplify your editing

Book your Podmaster audit

Wanna get unstuck from the sub 100 downloads per month doldrums. Fancy getting closer to top 2% podcaster glory? Sounds like you need one of my Podmaster audits. Go to podmastery.co/lite and within 5 business days you’ll get a full video and written report on my findings. That's podmastery.co/lite

Podmaster audit

So I feel like I need to strip myself of the self-appointed "The Podmaster" title now.

But even the pros can drop the ball sometimes!

In this episode we're looking into the art of planning your time off like a pro, so you don’t end up scrambling for content when it's already too late, like yours truly.

We’ll explore some solid strategies and figure out how to keep our podcasting game strong while still giving ourselves a well-deserved break!

Audit Podmaster Discount 25%

Mentioned in this episode:

A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

So, are we really witnessing the death of the human podcaster?

Let's explore how this shiny new tech might impact on this still evolving space.

Companies mentioned in this episode:

• Microsoft
• Google

Mentioned in this episode:

A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

Who knew that 90-year-olds could rock the podcasting scene?

The brainchild of a viral TikTok moment featuring 97-year-old Alberto Chab, this gem showcases the wisdom and wit of a generation often overlooked by mainstream media.

https://www.tiktok.com/@noventaycontando

With topics ranging from health tips to spicy tales of romance, the show digs deep into the rich tapestry of life experiences that these beloved seniors bring to the table. Each episode features a rotating cast of characters, each with their unique perspectives, moderated with a gentle touch that feels like a warm hug on a chilly day.

But wait, there’s more! This isn’t just your run-of-the-mill storytelling podcast; it's a cultural phenomenon that’s bridging the gap between generations.

Companies mentioned in this episode:

• Noventa y Contado
• TikTok
• YouTube
• Spotify
• Apple podcasts

It's that annoying voice whispering doubts like, “Who do you think you are?” and “Why would anyone want to listen to you?”

But here’s the truth — you are absolutely qualified to podcast, and we’re going to explore how to silence that pesky voice for good.

Why is this feeling so common in the podcasting world? What practical strategies are there to boost your confidence, even when you’re feeling vulnerable?

It's all in this episode!

Mentioned in this episode:

Show Notes Simplified

Are you sick of having to write out your episode descriptions (show notes) from scratch every time? Want to set up a templated approach that will save you hours every week? This tool is for you! (Note - this is an affiliate offer, but I don't recommend tools I'm not using myself, and I use this one DAILY)

Simplify your show notes

Audit 25% Discount Offer

Get a 25% discount on Podmaster audits

Audit Podmaster Discount 25%

A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

But hold your horses, Sebastian!

As we peel back the shiny wrapper of these free services, we uncover the not-so-sweet reality lurking underneath.

We're talking about the sneaky little catches that can turn your podcasting dream into a bit of a nightmare.

You might think you're saving a couple of quid or bucks, but in the long run, it could cost you way more than you bargained for.

What’s the catch, you ask?

Click play, and find out.

Companies mentioned in this episode:

• Spotify for Creators

Mentioned in this episode:

A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

The Podmaster's 7 Day Makeover course

Get your show in shape!

But wait - do you really know what you're getting yourself into?

This episode of Podcasting Insights with The Podmaster is inspired by a frankly wrong piece of advice offered by another podcast - Podcast Marketing Trends, hosted by Jeremy Enns and Justin Jackson. They claimed paid podcasting promotion is a money pit.

Well, I'm hoping to help you understand the different kinds of paid podcast promotion.

So, is it a cunning growth hack or just a money pit disguised with sweet promises?

Stick with me—Neal Veglio—for a reality check.

Here's what you'll learn:

The murky truth behind those promises of instant chart success and 10,000 downloads by Tuesday, and why these schemes aren't worth the faux glitz they offer.

What are click farms?

Why a real, authentic audience isn't just science fiction but a tangible outcome when approached with the right mix of strategy and sincerity.

As promised, here are the names of our clients who have used Podknows Podcasting's marketing help in the past.

Colin True (The Rock Fight, Open Container)

Michelle J Raymond (Social Media for B2B Marketing)

Mahmood Reza (From Creative Passion to Profit)

Holly Christie (Websites Made Simple)

Mentioned in this episode:

A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

Book your Podmaster audit

Wanna get unstuck from the sub 100 downloads per month doldrums. Fancy getting closer to top 2% podcaster glory? Sounds like you need one of my Podmaster audits. Go to podmastery.co/lite and within 5 business days you’ll get a full video and written report on my findings. That's podmastery.co/lite

Podmaster audit

Imagine this - dynamic mid-roll ads that we can control!

I mean, come on, who wouldn’t want the power to swap out ads in our podcast episodes with the ease of changing our socks?

YouTube’s working on an ad tech solution that lets us do just that, making it possible to update ads without the hassle of re-uploading our content.

Find out why this is such a big deal for podcasters as Amelia Knight talks us through the latest developments from the video hosting platform.

Mentioned in this episode:

A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

In this episode of Podcasting Insights with the Podmaster, we dive into the bold claim by YouTube that it's now the number one podcast platform.

If you're thinking this sounds a bit too grand, you're not alone.

I'll delve into how YouTube's assertions rest on shaky survey data, misleading engagement metrics, and an overly broad definition of what constitutes a podcast.

Is YouTube genuinely dominating podcasting or is it all about gaming the PR system?

We'll find out.

Timestamped Summary:

00:00:00 - Introduction to YouTube's bold claim of being the number one podcast platform.

00:00:56 - Examination of YouTube’s billion podcast listeners claim and what's actually counted.

00:02:09 - Discrepancy between survey data and actual podcast player statistics.

00:03:28 - Discussion on survey recall factor and real listening habits.

00:04:28 - Video versus audio content, and how gen Z is influencing trends.

00:06:23 - Challenges and costs of video podcasting.

00:07:51 - Conclusion on YouTube vs. traditional podcast platforms and YouTube's influence.

In Spanish

En este episodio de Podcasting Insights with the Podmaster, profundizamos en la audaz afirmación de YouTube de que ahora es la plataforma número uno de podcasts. Si piensas que esto suena un poco exagerado, no estás solo. Exploraré cómo las afirmaciones de YouTube se basan en datos de encuestas poco sólidos, métricas de participación engañosas y una definición demasiado amplia de lo que constituye un podcast. En este episodio, discutiremos el enfoque de YouTube, desglosaremos sus números de usuarios y examinaremos si la plataforma realmente está dominando el podcasting o si todo se trata de jugar con el sistema de relaciones públicas. También exploramos cómo los datos de encuestas, frente a las estadísticas reales de escucha, pintan un panorama muy distinto del mundo del podcasting.

Aprenderás que, aunque YouTube presume de mil millones de oyentes de podcasts, esta cifra se deriva de contar personas que ven desde clips de noticias aleatorias hasta programas de entrevistas etiquetados como podcasts. También destacamos las discrepancias entre los datos basados en encuestas de YouTube y las estadísticas reales de descargas de aplicaciones de podcasts tradicionales como Apple Podcasts y Spotify. Es esencial entender que, aunque YouTube pueda parecer estar a la cabeza basándose en impresiones de encuestas, Apple y Spotify continúan liderando en reproducciones y descargas de podcasts reales verificadas. El episodio explora además cómo la preferencia de la generación Z por el contenido de video podría estar influyendo en estas tendencias, reconfigurando la definición de podcasts en el proceso.

In German

In dieser Episode von Podcasting Insights with the Podmaster tauchen wir in die gewagte Behauptung von YouTube ein, dass es jetzt die führende Podcast-Plattform ist. Wenn du denkst, das klingt etwas zu extravagant, bist du nicht allein. Ich werde beleuchten, wie YouTubes Behauptungen auf wackligen Umfragedaten, irreführenden Engagement-Metriken und einer viel zu breiten Definition dessen basieren, was einen Podcast ausmacht. In dieser Episode werden wir YouTubes Ansatz diskutieren, ihre Benutzerzahlen aufschlüsseln und untersuchen, ob die Plattform tatsächlich das Podcasting dominiert oder ob es nur darum geht, das PR-System auszunutzen. Wir erforschen auch, wie Umfragedaten im Vergleich zu den tatsächlichen Hörstatistiken ein ganz anderes Bild der Podcast-Landschaft zeichnen.

Du wirst erfahren, dass YouTube zwar mit einer Milliarde Podcast-Hörern prahlt, diese Zahl jedoch davon stammt, Menschen zu zählen, die alles Mögliche sehen, von zufälligen Nachrichtenausschnitten bis hin zu Gesprächsshows, die als Podcasts bezeichnet werden. Wir heben auch die Diskrepanzen zwischen den umfragebasierten Daten von YouTube und den tatsächlichen Download-Statistiken von traditionellen Podcast-Apps wie Apple Podcasts und Spotify hervor. Es ist wichtig zu verstehen, dass YouTube zwar basierend auf Umfrageeindrücken führend erscheinen mag, Apple und Spotify jedoch weiterhin in echten, verifizierten Podcast-Wiedergaben und Downloads führend sind. Die Episode erkundet zudem, wie die Präferenz der Generation Z für Videoinhalte diese Trends beeinflussen könnte und damit die Definition von Podcasts neu gestaltet.

Wenn du einschaltest, erhältst du ein tieferes Verständnis der Mythen, die YouTubes Dominanzansprüche im Podcast-Bereich verschleiern, und bist besser gerüstet, um dich in der Welt der Podcast-Plattformen zurechtzufinden. Wir werden die Komplexität zwischen Video- und Audioinhalten aufschlüsseln und beleuchten, warum viele traditionelle Hörer, wie ich, trotz des steigenden Trends von Podcasts in Videoformaten, immer noch das klassische Audioerlebnis bevorzugen. Außerdem gehen wir auf die versteckten Kosten und Herausforderungen des Video-Podcastings ein, die Produzenten berücksichtigen müssen. Am Ende dieser Episode wirst du besser in der Lage sein, Podcast-Plattformen zu bewerten und die Metriken hinter dem Podcast-Engagement besser zu verstehen.

Mentioned in this episode:

A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

The Podmaster's 7 Day Makeover course

Get your show in shape!

Steps to Take If Your Podcast Name Is Stolen by a Big Name

It’s a scenario many of us don’t anticipate, but if you find yourself in this predicament, don’t panic.

We've got you covered with practical steps on how to address this.

I'll personally guide you through understanding why even though a podcast name is more significant than you might initially think, and how it plays a pivotal role in distinguishing your brand in a crowded market, it's still not the end of the world if you lose it.

You’ll learn why having a unique name is crucial for your audience's retention and for standing out in the competitive podcast landscape.

We'll even cover potential legal considerations and how neglecting them could spell trouble. Whether you're facing an issue like IMO, a UK podcast confronted with having their name overshadowed by a podcast featuring big names like Michelle Obama, or just want to prevent this issue before it arises, you'll find actionable advice on leveraging the situation to your advantage.

Here's the article I mention in the episode - https://eurweb.com/2025/michelle-obama-podcast-name-conflict/

Pssst! Want to massively transform your podcast in the course of 7 Days?

My podcast makeover email course is coming soon. Sign up at podmastery.co/7Days

Mentioned in this episode:

7 Days Podmastery course

Sign up for the Podmastery 7 Day Makeover

The Podmaster's 7 Day Makeover course

Get your show in shape!

Michelle Obama's podcast 'failure' (and what other podcasters can learn from it!)

Companies mentioned in this episode:

• Michelle Obama
• Hills Rising
• Issa Rae
• Benny Johnson
• YouTube
• Spotify
• Apple Podcasts

Mentioned in this episode:

7 Days Podmastery course

Sign up for the Podmastery 7 Day Makeover

The Podmaster's 7 Day Makeover course

Get your show in shape!

What’s worse than a bad hair day? A bad podcast!

If you want to read the report this episode is based on, go to podmastery.co/peeves

If you’ve ever hit play on your favourite podcast only to have your ears assaulted by terrible audio or a host that rambles like they’re auditioning for a talk show, you’re not alone.

We put our feelers out there with a survey of 300 podcast lovers to find out exactly what makes them rage-quit a show.

Spoiler alert: bad audio is the number one culprit.

In this episode, we’re not just airing grievances; we’re giving you the tools to fix them!

Links referenced in this episode:

• Podmastery.co/newsletter
• podknows.co.uk

Mentioned in this episode:

7 Days Podmastery course

Sign up for the Podmastery 7 Day Makeover

The Podmaster's 7 Day Makeover course

Get your show in shape!

Well, we’re sharing yet another villain that's been shoved out onto the market, hoping to find lazy creators who want to clean up their recordings!

We’re chatting about AudioShake's new multi-speaker feature that promises to untangle overlapping conversations like a pro. But here's the question - if we're all taking the adequate level of care over our recordings, should these tools even exist?

Mentioned in this episode:

7 Days Podmastery course

Sign up for the Podmastery 7 Day Makeover

We all hit that wall where the stats don't move, and it feels like we're just speaking into the void.

This episode is a lifeline for those moments.

We start with a fundamental reality check of how mindset plays a crucial role in podcasting.

You'll learn practical tips for centering your mindset and cultivating a routine that fosters consistency and dedication to your audience.

I also share actionable advice on maintaining your creative spark.

The monotony of evolving content can make both you and your listeners lose interest. To keep things fresh, I have recommendations that involve exploring content outside of your niche.

My goal is to help you not only stay engaged with your podcast but also enjoy creating it again.

Mentioned in this episode:

7 Days Podmastery course

Sign up for the Podmastery 7 Day Makeover

Show Notes Simplified

Are you sick of having to write out your episode descriptions (show notes) from scratch every time? Want to set up a templated approach that will save you hours every week? This tool is for you! (Note - this is an affiliate offer, but I don't recommend tools I'm not using myself, and I use this one DAILY)

Simplify your show notes

The Podmaster's 7 Day Makeover course

Get your show in shape!

More than 16 million people in the UK are tuning into podcasts weekly - a whopping 54% increase since winter 2020.

So, if you ever wondered if it's too late to start a podcast, let me assure you, it's time to put that nonsense to bed.

Once you've listened to this episode, you'll have an understanding of who is actually listening, not just a vague demographic but a precise picture.

You'll also learn when and where they're listening.

Sign up to get more insights in your inbox each week - https://podmastery.co/newsletter

Mentioned in this episode:

The Podmaster's 7 Day Makeover course

Get your show in shape!

7 Days Podmastery course

Sign up for the Podmastery 7 Day Makeover

Ever sat down and wondered just how your podcast stacks up against the rest of the world? I mean, you could be pouring your heart and soul into each episode, but without a little context, those download numbers can feel pretty pointless.

Well, fear not my podcasting padawans!

Your journey towards Podmastery takes a big leap in this episode, as I'm telling you all about something pretty nifty my company Podknows Podcasting has created for you.

Say hello to the Podknows Podcast Global Ranking Calculator!

This little gem is designed to give you a much better idea of where you actually stand in the podcasting universe when compared to all your competitors, and trust me, it’s more reliable than those vague rankings from Listen Notes that feel like they’re pulled straight from a hat.

We’re talking real data here!

With insights gathered from major hosting platforms like Buzzsprout and Libsyn, our tool doesn’t just throw random numbers at you.

It gives you an informed estimation that’s backed by industry data.

So whether you're basking in the glory of being in the top 50% of podcasts or wondering what it takes to join the top 25%, this calculator is your new best friend.

https://podknows.co.uk/calculator

You’ll soon enjoy a clearer picture of your growth journey and a roadmap to where you want to be. Just remember, every podcast starts somewhere, even if that somewhere is a little awkward!

Honorary mentions in this episode:

• Listen Notes (Booo!)
• Podknows (Yayyy!)
• Buzzsprout
• Libsyn
• Spotify
• Podbean
• Captivate

Mentioned in this episode:

The Podmaster's 7 Day Makeover course

Get your show in shape!

7 Days Podmastery course

Sign up for the Podmastery 7 Day Makeover

If you’ve ever tried to submit your podcast, only to feel like you were lost in a submission spiral, fear not!

This episode walks you through the hows, whys and whats of claiming your podcast on the number 1 podcasting app.

So, whether you’re a podcasting newbie or a long time podcaster who's still looking to reclaim the reins, I’ll share every step you need to take to get your show under your control.

And let’s be real, having access to those juicy analytics will make you feel more informed when chatting with potential sponsors.

Mentioned in this episode:

7 Days Podmastery course

Sign up for the Podmastery 7 Day Makeover

Storytelling is the secret sauce that can turn your podcast from a snooze fest into a gripping adventure, and trust me, most podcasters are missing the mark big time.

I mean, if you’ve ever listened to a podcast that made you want to claw your ears off, you know exactly what I’m talking about.

In this episode, I'm sharing insights around the art of storytelling, breaking down the essential structure that’ll keep your listeners hanging on your every word instead of scrolling through TikTok.

We’ll explore why your brain craves stories, how to avoid sounding like a monotone robot, and the magic of sound design that can elevate your episodes.

So, if you want to transform your podcast from 'meh' to 'ohh meeeow', then click play!

Companies mentioned in this episode:

• Serial
• This American Life
• Joe Rogan
• Blue Yeti
• Podknows

Podmaster audit

Mentioned in this episode:

7 Days Podmastery course

Sign up for the Podmastery 7 Day Makeover

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Simplify your show notes

For those of us who might feel a bit disconnected from the whole “women in podcasting” narrative, let’s break it down. It’s not just about feminism or equality; it’s about the heart and soul of storytelling.

This episode clues us into an an important event - The Women Podcasters Awards - which will highlight some stellar content that deserves more than just a casual mention.

The link to enter is here - https://www.womenpodcasters.com/awards

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If you’re out here winging it without tracking your performance, it's like trying to cook a five-star meal with a blindfold on - spaghetti might end up on the wall, but your audience won't be sticking around.

In this episode I'm talking you through the skinny of podcast metrics that matter, how to make sense of them without losing our marbles, and the tools that'll help us keep our finger on the pulse of our audience.

Plus, we’ll sprinkle in some real-life examples from podcasters who’ve used analytics to amplify their reach and engagement.

Takeaways:

• Understanding your podcast stats is crucial for making informed decisions and growing your audience effectively.
• Tracking metrics lets you identify listener preferences, improving content and engagement strategies to align with their interests.
• Using analytics tools can provide deeper insights into your podcast's performance and listener behaviour.
• Regularly reviewing your retention rates can help you pinpoint where listeners lose interest and adjust your content accordingly.
• Engaging with your audience through reviews and social media can enhance community building, transforming listeners into loyal fans.

Companies mentioned in this episode:

• Apple Podcast Connect
• Spotify for creators
• Amazon Music
• PodTrac
• Podder
• Captivate
• Libsyn
• Buzzsprout
• YouTube
• Google Analytics
• Podmastery.co
• Podknows

Want to get more help attaining Podmastery? Get yourself registered for my weekly updates at podmastery.co/newsletter

Topics covered recently include improving sound quality without investing a fortune, the secrets of podcast listener growth, and the trick to editing.

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Handling ads on your podcast requires finesse.

In this little bonus insights episode with our associate producer Amelia Knight we dissect the art of podcast advertising and how to stay out of trouble if you do accept cash for your audio warez.

Here's the link to the guidance!

https://www.asa.org.uk/news/be-still-my-sponsored-heart-advice-about-advertising-disclosure-in-podcasts.html

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Neal Veglio here, "The Podmaster" - the podcast that wants to help all podcasters, whether a brand or individual, pro or 'indie'. You might be asking yourself, "Is podcasting SEO still relevant in 2025?"

The short answer is yes, but it’s evolved significantly.

In this episode, we're talking all about moving away from traditional Google-centric strategies to a broader concept called Search Everywhere Optimisation (SEO).

We’ll cover why this shift is crucial, what it means for your podcast, and actionable steps you can take to optimize your podcast’s visibility across multiple platforms. I

Mentioned in this episode....:

• Neil Patel
• Spotify
• Apple Podcasts
• Google
• Instagram
• TikTok
• Alexa
• Podmastery.co
• Podknows

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https://www.forbes.com/sites/kristenbousquet/article/how-to-make-money-podcasting/

Amelia Knight summarises the article's advice on sponsorships, paid subscriptions, and selling your own products.

However, she also pokes fun at some outlandish claims, like how podcasters could effortlessly rake in six figures.

Companies mentioned in this episode:

• Forbes
• Netflix
• Piers Morgan
• Joe Rogan
• Oprah

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From understanding why TikTok is such a game-changer for boosting podcasts, to exploring real-life stories of shows skyrocketing due to the platform, we've covered it all.

If you're a podcaster, this episode is crucial, as it lays out strategies to diversify and adapt your content in case TikTok goes the way of Vine.

We're not just painting a doom-and-gloom picture; we're offering actionable tips to future-proof your podcasting journey.

Takeaways:

• TikTok has transformed podcast discovery, providing visibility even for lesser-known creators.
• A potential TikTok ban could severely impact podcasters relying on its platform for growth.
• Diversifying your content across multiple platforms is essential for long-term sustainability.
• Engage your audience in two-way conversations to build stronger community connections.
• Analyze TikTok's viewer retention data to improve your podcast's content quality.
• Develop hybrid content that combines video and interactive elements to enhance engagement.

Companies mentioned in this episode:

• TikTok
• ByteDance
• Instagram
• YouTube
• LinkedIn
• Discord
• Facebook
• Captivate
• Podknows Podcasting

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To ensure a balanced perspective, I chat with NeAIl, an AI version of myself.

Together, we dissect how AI is both revolutionizing and complicating podcasting.

From automatic transcription tools to ethical concerns, this episode promises an in-depth look at what’s at stake and what’s at play.

Do you need your podcast to really pop this year? Grab your spot in my calendar for your Lite Podcast Improvement Audit - https://podmastery.co/lite

Companies mentioned in this episode:

• Descript
• Castmagic
• Google

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Is video podcasting an uneven playing field for women?

As more and more creators incorporate video elements into their podcasts, the unique challenges faced by women can't be ignored.

From societal beauty standards to issues of confidence, we delve into whether the current environment is fair and what measures we can take to level the field.

If you're curious about how these dynamics impact content creation and what can be done to foster a more inclusive space, this episode is for you.

Our discussion covers several critical aspects.

You'll hear about the extra pressures women face when appearing on camera, such as the need to always look 'camera-ready', which involves dealing with hair, makeup, and lighting in ways that men often don't.

We'll also explore how these pressures can affect the quality of the content itself, steering focus away from substance and towards superficial elements.

Plus, we offer practical tips for women podcasters to navigate this challenging landscape.

The article that inspired this episode is this one from Vulture - https://www.vulture.com/article/will-video-kill-the-audio-star-in-2025

Hi, I'm Neal Veglio, The Podmaster, and I want to open this topic by acknowledging that I'm an OG in podcasting and massively fond of its origins as an audio format.

Audio podcasts have traditionally provided a unique intimacy and portability for listeners.

However, with the recent surge in popularity of video podcasts, spearheaded by influential figures like Joe Rogan, there’s a palpable shift in how creators engage with their audiences.

So I'm posing a critical question: Is the move towards video a genuine evolution in the medium, or merely a passing trend?

And talking of video podcasting, is Spotify trying to muscle in on YouTube's turf?

https://www.linkedin.com/feed/update/urn:li:activity:7280898845419429888

Suck this article down now because we'll be covering this off in a future episode of The Podmaster soon!

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Podknows associate producer Amelia Knight talks us around this question, highlighting the booming demand for video podcasts, yet cautioning that many agencies are new to the podcasting world.

Companies mentioned in this episode:

• YouTube
• Spotify

Read Podmaster Neal Veglio's blogcast article, here.

https://podknows.co.uk/why-every-uk-marketing-agency-is-suddenly-a-video-podcasting-studio/

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We're tackling this age-old question head-on, offering five practical steps to boost your podcast's visibility.

Every tip is aimed at enhancing discovery organically.

Here's the link to book an audit if you want one:

https://podmastery.co/audit

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I hear you.

I recently tuned into a podcast from a digital marketing company where they suggested just grabbing your phone and hitting record.

It bugged me because it's really not that straightforward if high-quality content is what you're after.

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In this episode of "The Podmaster - Insights" Associate Producer Amelia Knight presses "The Podmaster" himself - Neal Veglio - on the legitimacy of this and other similar platforms.

For transparency, Podknows has tested Amaze Media Labs products (Trailergram) in the past which is how Neal has come to the conclusions he has about the products on offer.

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I'm Neal Veglio, your Podmaster, and listen, I get it – there's a narrative floating around that you can't succeed without a video component for your podcast.

Just the other day, I came across a bloke from Riverside banging on about how video is a must because YouTube is now the "top podcast app."

If you're under the impression that without video your podcast is doomed, you need to listen to this episode.

Timestamped summary

00:00 Video - necessary for podcast success?

03:54 Focus on audience engagement, not specific platforms.

06:59 Prioritise YouTube if your audience prefers visuals.

09:24 Prioritise engaging, valuable, and consistent content creation.

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But why has this got everyone at Podknows Podcasting all fired up?

Associate Producer Amelia Knight is here to share exactly why.

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Have you ever felt stuck when it comes to brainstorming unique podcast episode ideas?

You're not alone.

So, I've got five fresh and creative podcast concepts to help you breathe new life into your recordings for 2024.

Next steps

Want to get more of a handle on your podcast strategy so you can enjoy more new ideal listeners who are actually going to enjoy what you're putting out?

Contact me!

https://www.podmastery.co/contact/

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We're addressing a common issue many podcasters face: stagnant growth.

Despite some initial success, your podcast might have hit a plateau, and it's crucial to confront this reality.

I share exactly why this happens and explain how simple it is to solve it.

Blaming external factors won't help; the key lies in understanding and adjusting your current approach.

I'll share common misconceptions about podcast growth and highlight the need for strategic changes to achieve the results you desire.

Time to get your podcast back on the path to growth.

If you want to book in for my popular audit service, make sure you get it now before it's gone:

http://podmastery.co/audit

Want to get on the waitlist for the membership?

https://podknowspodcasting.co.uk/podcast-growth-group/

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It's one of the most perplexing and annoying parts of podcasting—understanding your podcast's global ranking.

Let's face it, it's a complicated mess.

You log into your host's dashboard, see some numbers, but what do they truly mean?

How do they stack up against others?

More importantly, how can you use this data to improve and maybe even monetize your show?

In this episode, I'm pulling back the curtain and showing you how to decipher your podcast's performance against the global landscape.

Let's get one thing straight: a lot of the so-called ranking tools and sites out there are about as useful as a chocolate teapot.

Once you've heard this episode, you'll get why IAB downloads are just a piece of the puzzle and how individual hosting companies have their own methods that can distort your view.

(Here's a useful link that explains what IAB downloads actually are!

You'll learn that the so-called 'top 1%' status many flaunt might not be as genuine as it seems.

My team at Podknows Podcasting have created a global podcast ranking calculator that provides a more accurate measurement based on a realistic baseline.

Here it is:

https://podmastery.co/ranking

Stick your download numbers in and see where you land.

Think of it as a way to gauge where you are and where you want to go.

Timestamped summary

00:00 Podcast data comparison: download numbers, specific dashboards, rankings.

04:21 Global podcast ranking data challenges and limited transparency.

07:59 Maintain realistic expectations for podcast download rankings.

10:35 Focus on your podcast, check global rankings for personal insight only.

Next steps

Want to get more of a handle on your podcast strategy so you can enjoy more new ideal listeners who are actually going to enjoy what you're putting out?

Contact me!

https://www.podmastery.co/contact/

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Show Notes Simplified

Are you sick of having to write out your episode descriptions (show notes) from scratch every time? Want to set up a templated approach that will save you hours every week? This tool is for you! (Note - this is an affiliate offer, but I don't recommend tools I'm not using myself, and I use this one DAILY)

Simplify your show notes

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During the episode, we talk about the most popular podcast microphone - and why its announcement left me needing to be picked up from the floor.

Also, Spotify adds comments on podcasts and YouTube would appear to now officially be performing 'miracles' given what kind of app it is....

• Email: weekly@podnews.net
• Twitter: @jamescridland / @podnews and @samsethi / @joinpodfans
• Lightning/NOSTR: ⚡james@crid.land and ⚡sam@getalby.com
• Mastodon: @james@bne.social and @samsethi@podcastindex.social
• Support us: www.buzzsprout.com/1538779/support
• Get Podnews: podnews.net

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Along with that, the latest Edison Research data has been released, revealing a significant growth in podcast listenership in the UK.

This episode addresses both aspiring and existing podcasters, highlighting the key demographics and their engagement levels.

Next steps:

Fancy working with me on launching your new podcast?

Find out all you need to know at http://podknowspodcasting.co.uk/

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Chapters

This podcast uses chapters in apps that support them.

When prepping your episodes, have you ever felt like you're throwing darts in the dark, hoping one hits the bullseye?

Recording podcast episodes can feel just like that.

You've got ideas aplenty, but understanding which will hook your listener from the get-go seems like you're playing Jenga after a can of Special Brew.

I'm here to tell you it doesn't need to be a guessing game.

In this episode of "The Podmaster", we're covering what you really should be talking about in your podcast.

Trust me, once you've listened to this episode, you'll have more than just a good idea of how to lock in your audience – you'll know exactly what your listeners want, and how to deliver it with the kind of flair that keeps them coming back for more.

Basics first - research!

Now, let’s slice through the noise.

I tackle the essential groundwork every podcaster should do before even thinking about hitting record.

This isn't just another preachy lesson on marketing values or listener demographics; it's a practical guide to engraving your unique mark in the podcasting world.

Imagine knowing what your listener is eager to hear before they click on your episode.

We'll set you up to create content that not only draws in listeners based on current trends but also fits your authentic style and expertise.

No stabs in the dark here, you’ll be nailing that bullseye with precision every time.

Now, how does this apply to your situation as an aspiring or polished podcaster?

Suppose you find out your audience loves a particular type of storytelling.

Instead of figuring it out on episode 50, you’re strategically crafting content from episode one, optimising your chances of building a robust listener base from the start.

Use storytelling techniques to increase engagement

We'll also delve into the importance of integrating your personal experiences and stories.

Your podcast should not sound like a lecture read straight from a textbook.

Real engaging content comes from your own wins and losses, making it relatable and genuinely educational - a combination as irresistible to your listener as a cold beer on a hot day. But not a Special Brew.

Seriously.

That stuff's strong.

Getting the voice right

Sorry, not sorry - quality content needs quality delivery!

Nobody wants to listen to an uninspiring drone.

You'll learn how to deliver your awesome content in a way that doesn't just convey information but energises your audience.

Got nerves about your on-air charm?

Don’t fret.

I've got tips on how to enhance your podcast personality or pair up with a co-host to cover the bases.

Envision turning every episode into an opportunity for interaction, making your listeners feel part of the journey, not just passive consumers. And here’s the kicker - I talk you through setting up recurring features, transforming your podcast into a living, evolving entity with its own memorable quirks.

By the time you hit the pause button on this episode, you’ll not only have identified what to talk about but you'll be equipped to package it in a way that is both informative and downright enjoyable.

So, if you’re pacing around wondering what the secret sauce to podcasting success is, let me bring that chaos to an ordered halt.

Click play, get the skinny, and start 'making wavs' (or mp3s if you prefer) in the podcasting world.

Remember, this isn’t about shooting in the dark anymore; it’s about becoming the strategic sharpshooter who knows exactly what to aim for.

Now, let’s get talking.

Useful links

Interested in the value-for-value thing? Talk to Sam Sethi at TrueFans

Getting listener feedback? Several options... from whole websites like this to plugins like this and there's now also Podgagement from the brilliant Daniel J Lewis (if you join the Constellation tier)

Timestamped summary

00:00 Engage audience where they hang out online.

05:36 Listen to diverse podcasts for comprehensive knowledge.

09:21 Engage listeners with your unique personality and content.

11:33 Podcast needs expert input for listener value.

13:50 Repetition can define your podcast's identity.

Next steps

Want to get more of a handle on your podcast strategy so you can enjoy more new ideal listeners who are actually going to enjoy what you're putting out?

Contact me!

https://www.podmastery.co/contact/

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If you’re wrenching your hair out over your stagnating podcast audience, parked stubbornly south of the 100-listeners per episode mark....

Give me your ears!

Not literally, keep those; you’ll need them for what you're about to hear.

The pain of the plateau

I get it; the deflation hits hard when your buffer audience wouldn’t fill a dinghy, let alone that elusive cruise liner you dream of sipping Negronis on after a good hour in the hot tub.

But I'm going to share two key bits of insight with you.

1: How you need to reframe your current audience stats.

2: What you can do to increase them if you're still seeking dopamine.

By the time we’re done, you’ll have a noggin brimming with tactics tailored to your individual podcast challenges.

Because, let’s face it, moulding a prosperous podcast it’s not about rolling dice, it’s about strategy.

Want to get more of a handle on your podcast strategy so you can enjoy more new ideal listeners who are actually going to enjoy what you're putting out?

Contact me!

https://www.podmastery.co/contact/

Timestamped summary:

00:00 Recommend using one of two website platforms.

05:23 Grow podcast with targeted ad investment.

08:25 Targeted, precise traffic without any wasted efforts.

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Get your show in shape!

In this episode of The Podmaster I'm going to talk about how to make money from a podcast!

Hi, I'm Neal Veglio, founder of Podknows Podcasting. And for more than 20 years I've been experimenting with podcasts. Along the way, I've learned a thing or two about how to help people like you grow podcasts legitimately, with highly targeted real listeners. Not bots from clickfarms.

And that brings us nicely on to this episode's topic - how to monetise that audience once you've connected with it.

Get ROI from your podcast

Are you pouring your heart, soul, and possibly the contents of your wallet into a podcast but can't seem to find that sweet spot where your labour of love actually starts to love you back... monetarily?

Well, if you're about to chuck your microphone out the window in sheer frustration, hold on a mo.

You're about to get the equivalent of a podcasting lightning bolt up the arse from yours truly, The Podmaster.

You see, this episode isn't just another ramble through the world of podcasting for beginners; it's a meaty, juicy, potentially wallet-fattening dose of podcast monetisation advice.

And by the end of this, you'll know exactly what options are on the table.

You're going to learn the difference between a podcast being a cash vacuum and a cash generator.

What does work then?

Methods for monetisation in podcasting

Stick it out, as I map out a strategy that goes beyond the humdrum of CPM rates that'll have you earning more per listener than most podcasts with pre-roll ads longer than their actual content.

And it doesn't matter if you're well-known or niche.

And if after listening you'd like to talk about how I help people like you to turn their listeners into customers who'll be excited to give you their money, book in for a free call with me.

Timestamped summary:

00:00 Maximise ad revenue without upsetting listeners.

03:17 Utilise mid-roll ad for own services.

06:49 Podcast content value varies, worth considering investment.

10:22 Unlimited earnings from podcasting, invest in marketing.

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Click here:

https://podmastery.co/shownotes

The grind of show notes writing. Ugh!

We've all been there as podcasters - endlessly spinning our wheels, burning the midnight oil while editing, writing and publishing.

But guess what?

I've figured out how to hack my podcast production time in half, and I'm going to share the secret with you.

And yes, you'll perhaps be unsurprised to learn there's some AI involved in the mix.

Around six months ago, I discovered this tool that absolutely transformed how I get things done. It was recommended to me by a friend at a podcasting event, and roll forward to the next year, and it's well and truly integrated into my workflow.

But it's not just another AI tool; it's a genuine virtual assistant, banishing the grind of post-production show notes and admin to the podcasting desert.

By the time you've finished listening, you'll be armed with a solid grip on how to weave decent AI seamlessly into your own podcasting process.

I'll tell you all about the tools to avoid, too.

A game-changer for your podcast workflow

I'm talking major upgrades in efficiency and an arsenal of tricks to deliver knockout content that truly resonates with listeners.

We'll discuss why the long haul matters and how the 'compound interest of content' can launch your reach to new heights.

Let's ditch those fleeting chart metrics that I keep nagging you to ignore, and instead focus on building a rock-solid community and stretching your voice across multiple platforms for maximum impact and growth.

You'll get the inside scoop on how a true crime podcaster completely transformed their show with this tool, Cast Magic.

But don't just take my word for it!

Greg Wasserman joins me to share more insights on how AI can lift your productivity.

Here is the link to the tool, as promised in the episode - https://podknowspodcasting.co.uk/shownotessimplified

Here's the link to the story about Spotify currently building AI versions of its hosts for ad reads, according to the Bill Simmons Podcast

Timestamps

00:00 AI streamlines, enhances, personalizes podcast content creation.

05:18 AI empowers podcast content creation for 2024.

08:43 Challenges of using chat GBT versus cast manager.

12:01 Castmagic: AI platform for audio/video presets.

15:31 Consistency in content pays off in long-term.

19:35 Create show notes and social promotions for content.

22:43 Podcasting magic empowers all aspects of podcasting.

23:49 Leverage technology for wider audience engagement.

26:46 AI transforms podcasting, automates, enhances, personalizes content.

• Auphonic - The Auphonic AI sound improvement tool

• Studio Sound: Remove Background Noise & Echo - The Studio Tool in Descript

Fancy working with me?

Here's how you can.

Grab a Podknows professional audit:

https://podknowspodcasting.co.uk/podknows-podcasting-podcast-audit/

Get the less in-depth but more affordable version:

https://podknowspodcasting.co.uk/podknows-lite-podcast-audit/

Have us help with growing your podcast's audience and conversions:

https://podknowspodcasting.co.uk/podcast-marketing/

Thinking of starting a podcast and want a step-by-step checklist to get you going?

https://podknowspodcasting.co.uk/podcast-launch-checklist-free-download/

Want more free advice?

Get my regular insights here:

https://podknowspodcasting.co.uk/podcasting-insights/

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Get your show in shape!

But should you use it?

Hi! I'm Neal Veglio, The Podmaster.

In this episode, I'll be explaining my take, and my reasons why you might want to consider everything this will mean for your podcast!

As this is a visual episode, you might prefer to watch it.

https://youtube.com/watch?v=Ew_inQEmyYU&si=zFuxh9B7Ts3o-Kfd

Need help setting this up?

Book a chat with me.

Fancy working with me?

Here's how you can.

Grab a Podknows professional audit:

https://podknowspodcasting.co.uk/podknows-podcasting-podcast-audit/

Get the less in-depth but more affordable version:

https://podknowspodcasting.co.uk/podknows-lite-podcast-audit/

Have us help with growing your podcast's audience and conversions:

https://podknowspodcasting.co.uk/podcast-marketing/

Thinking of starting a podcast and want a step-by-step checklist to get you going?

https://podknowspodcasting.co.uk/podcast-launch-checklist-free-download/

Want more free advice?

Get my regular insights here:

https://podknowspodcasting.co.uk/podcasting-insights/

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Hi! I'm Neal Veglio, The Podmaster, and I'm hoping by the end of this episode you'll know the difference between these so-called podcast experts who are actually just fake gurus, and the real deal podcasters like myself who are here to help you.

Until you learn about the tactics used by these self-serving opportunists and hear the 10 signs to help you identify genuine podcast experts, you'd be forgiven for falling for their marketing traps.

From inflated engagement metrics to superficial gains, I'm showing you the red flags to watch out for when seeking podcasting guidance.

Also, another podcasting tip, and the latest download numbers that correspond with global rankings so you can ignore that Listen Notes garbage rating you've seen...

Mentioned in this episode:

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In this episode of "The Podmaster", I'm sharing the process of adding your podcast to YouTube using its simple ingest system.

If you're a Libsyn customer, you probably won't need to go through any of this because they offer an easy way to add your show using their destinations page, and a similar tool is planned for Captivate customers.

But in case you're needing to add your own podcast to YouTube, here I am walking you through it.

To start with, you'll need to go into your show settings to obtain your RSS feed from your podcast hosting company.

Then, make sure you're logged into your YouTube account.

You'll be using the YouTube Studio tab to create and upload your podcast.

It goes without saying this is audio, so if you're the kind of person that needs to follow along these steps, here's the video version.

I'll also be sharing my views on audiograms and offering you suggestions for a far better use of your time!

Fancy working with me?

Here's how you can.

Grab a Podknows professional audit:

https://podknowspodcasting.co.uk/podknows-podcasting-podcast-audit/

Get the less in-depth but more affordable version:

https://podknowspodcasting.co.uk/podknows-lite-podcast-audit/

Have us help with growing your podcast's audience and conversions:

https://podknowspodcasting.co.uk/podcast-marketing/

Thinking of starting a podcast and want a step-by-step checklist to get you going?

https://podknowspodcasting.co.uk/podcast-launch-checklist-free-download/

Want more free advice?

Get my regular insights here:

https://podknowspodcasting.co.uk/podcasting-insights/

Mentioned in this episode:

The Podmaster's 7 Day Makeover course

Get your show in shape!

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We're going behind the scenes on one of the biggest mysteries in the podcasting world – cracking the podcasting SEO code.

I'm going to break down the jigsaw puzzle of podcast SEO, and debunk all the myths around it that the other gurus love to share.

I'll also be sharing how what you put out there determines how much of your audience is able to see it whether on Apple Podcasts or Spotify!

As well as all this SEO enlightenment goodness and truthful, actionable steps you can take to improve your podcast visibility, I'm answering a listener question regarding show titles.

If you want to get my tips and insights regularly delivered in your inbox, sign up for my updates at my website - podmastery.co

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And it's all about what Apple Podcasts are secretly doing to help podcasters with their SEO.

But before we dive into that, let's talk about the key topics we'll be covering.

This episode, which was recorded during a guest appearance on a LinkedIn live hosted by sales expert Tracy Bedwell, covers off a mix of basic level stuff, and some next-level insight.

Although it was recorded on a mostly B2B platform, the advice is relevant for any kind of podcaster.

Topics include:

• The evolution of a podcast, including the fundamental elements of podcasting and how understanding your ideal listener is crucial for creating a successful show.
• The challenges of managing a podcast when your community has turned against you. How do you navigate such a situation?
• Should you ever start a new podcast or always continue with your existing one? We'll explore different strategies to help you make an informed decision.
• The importance of promotion and visibility for your podcast.

If you enjoy the episode, please do leave a review and rating in your favourite podcast app.

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Welcome back to another episode of The Podmaster!

I'm your host, Neal Veglio, and today we're getting into it with my exclusive Apple Podcasts hack.

Did you know that depending on the country and region you're in, Apple Podcasts presents a different front page?

It's true!

But don't worry, because we've cracked the code at Podknows Podcasting and found a workaround.

In this episode, we'll explore how to access different versions of Apple Podcasts, why it's important for podcasters, and how it can enhance your podcasting experience when it comes to checking your progress.

Plus, we'll share a nifty tool that allows you to switch between countries with just the click of a button!

Get ready to learn the secret Apple Podcasts hack they absolutely DON'T want you to know about!

00:00:00 Apple Podcasts offers different versions based on location.

00:05:02 Use episode content as inspiration for audience interaction.

00:06:45 Important benchmarks for measuring your podcast's download performance.

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Contains strong language so don't listen if you're a sensitive little soul.

When we’re talking about podcast promotion, most of us have one clear idea in our heads of what that looks like.

It’s grabbing a clip of our show, and then either popping that on social media, natively if it’s a video clip, and with a waveform and image if it’s audio only.

But that’s not going to help you grow your podcast audience.

Leveraging platform audience to build your own audience.

It just won’t.

For one thing, these platforms don’t want you stealing their members away from them, and so any kind of link or landing page share is going to result in your post’s reach being tanked. So how DO you market your podcast on social media?

This is where I’m drafting in Mark Asquith, co-founder of Captivate.

Leveraging Social Media for Podcasting

Let's talk social media - a tool that can help foster these genuine connections when used properly. Threads has barely been out for a week, and already the conversation in our space has been all about how to use it to grow podcast audience.

Mark Asquith compares Instagram Threads to the early days of Twitter. Simplicity and nostalgia - a combination that could certainly appeal to the masses. But Mark is quick to approach the topic cautiously, highlighting the truth that many miss… these platforms are not to be solely used as promotional machines.

'Feed drop'

Despite the plethora of communication channels we have today, podcasters need to have the fundamentals of marketing in their arsenal. After all, wielded right, the power to communicate effectively can work wonders. Solid marketing principles not only helps one assess their content and audience correctly but also guides in making strategic decisions to affect growth positively.

In his most recent episode, Mark Asquith talked about the myth of the 'magic wand effect' many so-called marketing gurus claim to possess.

His words resonated with me so much, I abandoned my plans to create my own podcast episode about this topic, and instead decided to share and amplify his.

So here’s a ‘feed drop’ of his episode of “The Podcast Accelerator” in which he shares more on this topic.

Stuff to check out

Support Mark Asquith by sending him a tip or buying him a beer at markasquith.live

Consider using Captivate, the podcast hosting platform created by Mark Asquith.

Here's where you can get more episodes of Mark's fantastic podcast "The Podcast Accelerator".

The key moments in this episode are:

00:00:00 - Introduction

00:01:12 - Leveraging Social Media for Podcasting

00:02:44 - Introduction to Mark Asquith

00:03:51 - Sharing Mark Asquith's Episode

00:05:09 - The Importance of Marketing in Podcasting

00:13:00 - Understanding the Different Channels on Instagram

00:13:46 - Introduction to Threads

00:14:27 - Misleading Advice on Using Threads

00:17:22 - No Silver Bullet for Podcast Growth

00:19:37 - Be a Human Being on Social Media

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Calling all indie podcasters seeking cost-effective podcast growth!

As an indie podcaster, it's essential to strike a balance between producing high-quality content and maximizing your reach to the right audience. This often means seeking out cost-effective strategies that can leverage your podcast's potential.

My experiment demonstrates that success in podcasting relies on a combination of targeted advertising, accessible platforms, and a well-crafted content strategy.

Perhaps most important among these is the art of targeted marketing. By focusing on reaching the ideal audience for your podcast, you can optimise growth without breaking the bank.

So, go on, give it a try, and you just might see your listener base climb to the next level like never before. You can reach out to me via the site at podmastery.co or if you want to learn more about me, check out the agency pages at podknowspodcasting.co.uk

The key moments in this episode are:

00:00:00 - Introduction

00:01:06 - Dismissing Inaccessible Platforms

00:03:27 - Buzsprout Ads

00:06:22 - Acast Ads

00:17:37 - Tip for attaining 'podmastery'! - Apple Podcasts episode artwork

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In this episode, I share my experiences of the two day event in full.

I braved the glossy façade of the Podcast Show in London so you didn't have to.

Listen as I uncover the good, the bad, and the hilariously ugly - from networking highpoints to cringe-worthy performances, and from ad tech giants' follies to the observations of the provisions for indie podcasting.

But it doesn't stop there...

Ever wondered if adding visuals to podcasts makes them...video podcasts? Prepare for an awkward moment you'll never forget.

Plus, my game - 'Crazy Claims?' where truth becomes blurred against fiction.

The Podcast Show may be a glossy affair, but I ain't here to sugarcoat.

Listen to experience a journey filled with raw passion, honest insights, and a healthy dose of disruptive skepticism.

Because at the end of the day, podcasting is all about authenticity, heart, and grit - not polished talks and glitzy ads.

Let's keep podcasting real.

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The podcast rankings you see being humble bragged about on social media are a LIE! I'm here to expose it.

I’ve been in the podcasting industry for 22 years this coming April and I've lost count of the number of times I’ve heard people talking about podcast rankings. While podcast rankings can be a great metric to measure your success, there’s a lot of misinformation out there about them. In this episode, I’m going to unmask the fraud of podcast rankings and tell you how to treat them.

What you'll hear in this episode all about podcast rankings:

• What podcast rankings are (0m42s)
• What determines podcast rankings? (1m50s)
• The truth about podcast rankings and consultants claiming to be 'top 1%' (03m10s)
• The benefits of getting good podcast rankings (04m20s)
• The truth about podcast rankings and how they affect success (05m21s)
• The actual listener numbers and where they place you in podcast rankings (07m40s)
• Excluding everything below top 250 - their numbers will shock you (09m04s)
• How to boost your podcast rankings (10m40s)
• This week's 'quick tip' - speeding up production workflow (12m00s)
• In conclusion - podcast rankings: useful or not? (13m20s)

Previous episode taking more of a deep dive into the ridiculousness of the Apple Podcasts 'chart' -> https://www.podmastery.co/2

Prefer to 'read' the episode on my 'Blogcast'? -> https://podknowspodcasting.co.uk/podcast-rankings-fraud/

The Podmaster is a Podknows Podcasting production.

Learn more about Podknows and how we help podcasters to reach their goals, by clicking here.

(c)2022-2023 Podknows Podcasting

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To take advantage of the offer mentioned in this episode, click here.

If you find yourself pulling your hair out trying to get into the Apple Podcasts 'chart' just like your competition are, then this is the episode for you!

In case you've been living in the dungeon beneath Joe Rogan's house for the past decade, this is the Apple Podcasts 'chart' explained in one sentence.

The Apple Podcasts 'chart' is a visual representation of some specific actions taken while accessing an RSS feed within the Apple Podcasts ecosystem.

The whole 'chart' and how it's compiled has forever been shrouded in secrecy.

Until recently.

Apple Podcasts themselves revealed exactly what the purpose of the chart is when it comes to public view. Sorta.

"Apple Podcasts Charts reflect the most popular shows and episodes available in a given market and are designed to help people discover what to listen to next. They do not reflect all-time listening records and are not a measure of the largest podcasts by listenership."

Here's the link to read that for yourself.

https://podcasters.apple.com/support/3146-apple-podcasts-charts

So, just how do you get into this elusive 'chart' of all podcast excellence?

I wouldn't believe everything you read about it elsewhere.

I wouldn't even believe Apple Podcasts themselves without question.

In case you want to get a bit more of an insight into that, and why I feel Apple Podcasts whole 'chart' system is problematic, you can watch this video here.

But for the purposes of this episode, I'm going to stick to the topic in hand.

How you can get your podcast into the Apple Podcasts 'chart'

What you'll hear:

• How you can get into the chart - you DON'T need a strategist (0m47s)
• How Steven Bartlett stay on top of the Apple Podcasts 'chart' (1m15s)
• The 'chart formula' (02m39s)
• The caveat (04m17s)
• What DO you do to grow your podcast? (06m29s)

The Podmaster is a Podknows Podcasting production.

Learn more about Podknows and how we help podcasters to reach their goals, by clicking here.

(c)2022 Podknows Podcasting

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To get hold of the super useful tool mentioned in this episode, click here.

If you ask, how can I enjoy more success with my podcast, Marcus Sheridan is here to answer you!

The recording and editing of podcast episodes is the easy part.

The harder part is getting people to actually want to listen to what you've got.

And generally speaking, people don't want to.

After all, what are you bringing to the world that hasn't already been brought to it by the *4 million other podcasts that came before you.

And that's why us podcasters need some outside the box ideas on how to draw attention to our podcasts. Why? Because the one's we're using now obviously aren't working.

If they were, you wouldn't be so excited about the idea of hearing a marketing expert sharing ideas and tips for how to get people to want to listen to your bloody podcast, wouldya?!

In this episode of The Podmaster podcast with 'The Podmaster' Neal Veglio, you'll hear from Marcus Sheridan, author of the game-changing marketing book "They Ask, You Answer" (available here on Audible) and all round marketing guru.

Marcus has lit up stages around the world with his disruptive style of teaching around marketing.

He's coming to the UK in November alongside Brad Sugars on the Raise Your Hand, Raise Your Profits tour.

Make sure you set aside a little time so you can take some notes and proactively take steps to next-level your podcast!

What you'll hear:

• What makes Joe Rogan so successful in podcasting, and why you need to leave emotion out of it when you try to duplicate it (3m47s)
• What holds back ALL other indie podcasters (8m15s)
• How you can get more attention for your own podcast (10m57s)
• How to ask better questions - an exercise you can do (17m39s)
• The Podmaster's practical tip - making all your audio sound the same volume (24m36s)

*the number according to the Podcast Index - The Podmaster suggests the real number of competing podcasts 'out there' is closer to 0.4 million.

The Podmaster is a Podknows Podcasting production.

Learn more about Podknows and how we help podcasters to reach their goals, by clicking here.

(c)2022 - 2023 Podknows Podcasting

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I literally felt like a plus-sized model chaser who's been getting head from Ashley Graham for two whole minutes. (Ok, I'd have probably felt like that closer to forty five seconds into it these days...)

I had the audio up in Adobe Audition, and I was past the point of no return.

And here we are.

Some bonus content released before the first full episode featuring Marcus Sheridan.

Thanks to an article from Ashley Carman in Bloomberg, everyone is in up in arms about iHeartMedia doing something that's seen as a bit shady by the whole world.

Mostly because many podcasters are the definition of participation trophy children.

This whole story further confirms for me a worrying theory I have about not just podcasters, but particularly those people who would seek to coax money out of poor unsuspecting victi.... sorry, 'clients' for 'professional podcast marketing' services.

I mean, there were some pretty high profile podcast people getting all bent out of shape about this on social media.

It was really quite embarrassing.

Anyway, this bit of ranting contains:

• Why you shouldn't be surprised by this 'news' about iHeartMedia's marketing strategy (which is definitely not as smart as it might seem)
• Why you can expect more of these kinds of revelations (and why you should ignore them!)
• What you've needed to know for your whole podcasting life, or get clear on before you start!

If you enjoy this and fancy making sure you have future episodes (and much more!) delivered straight to your inbox, sign up for Podmastery here.

The Podmaster is a podcast from Podknows Podcasting.

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If you haven't already, follow or subscribe to the podcast, whichever your favourite podcast app allows you to do!

Make sure you're signed up for the exclusive The Podmaster bonus content that will only be shared with people who are registered. You can do that here.

If you have any questions about anything you hear on the podcast, contact Neal Veglio at Podknows Podcasting, using the contact form on the website.

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