<?xml version="1.0" encoding="UTF-8"?><?xml-stylesheet href="https://feeds.captivate.fm/style.xsl" type="text/xsl"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:podcast="https://podcastindex.org/namespace/1.0"><channel><atom:link href="https://feeds.captivate.fm/the-practice-private-healthcare/" rel="self" type="application/rss+xml"/><title><![CDATA[The Practice: Podcasting for Healthcare Professionals]]></title><podcast:guid>34ef584d-d4a8-5438-a9c4-f4a8a2833388</podcast:guid><lastBuildDate>Fri, 01 May 2026 06:24:35 +0000</lastBuildDate><generator>Captivate.fm</generator><language><![CDATA[en]]></language><copyright><![CDATA[Copyright 2026 Toby Goodman]]></copyright><managingEditor>toby@listenbettermarketing.com (Toby Goodman)</managingEditor><itunes:summary><![CDATA[If you work in healthcare, you are already having the same conversations every day.

Explaining your approach.
Answering the same questions.
Clarifying what makes your work different.

Most of that effort stays in the room.

The Practice is about changing that.

This podcast shows you how to turn your expertise into something that continues to support your work.

So people understand you before they meet you.
So your team stays aligned.
So you are not repeating yourself all day.

Over time, this becomes a body of work that reflects how you think and how you practise.

Something patients, peers, and partners can return to.

Each episode explores a simple idea:

How to capture the thinking behind your work and make it useful beyond a single conversation.

I’m Toby Goodman.

I work with high-trust professionals and healthcare organisations where the stakes are high and the message matters.

That includes oncologists, therapists, and private practice owners, alongside leadership teams and educators.

I’m also the author of Narrow Podcasting, a number one international bestseller.

If you want a more deliberate way to communicate, build trust, and grow your practice, you’re in the right place.

Say it once.
Let it do the work.]]></itunes:summary><image><url>https://artwork.captivate.fm/57c22078-daf1-47d5-a862-df71f0de68c1/The-Healthcare-Practice.jpg</url><title>The Practice: Podcasting for Healthcare Professionals</title><link><![CDATA[HTTPS://www.tobygoodman.com/thepractice]]></link></image><itunes:image href="https://artwork.captivate.fm/57c22078-daf1-47d5-a862-df71f0de68c1/The-Healthcare-Practice.jpg"/><itunes:owner><itunes:name>Toby Goodman</itunes:name><itunes:email>toby@listenbettermarketing.com</itunes:email></itunes:owner><itunes:author>Toby Goodman</itunes:author><description>If you work in healthcare, you are already having the same conversations every day.

Explaining your approach.
Answering the same questions.
Clarifying what makes your work different.

Most of that effort stays in the room.

The Practice is about changing that.

This podcast shows you how to turn your expertise into something that continues to support your work.

So people understand you before they meet you.
So your team stays aligned.
So you are not repeating yourself all day.

Over time, this becomes a body of work that reflects how you think and how you practise.

Something patients, peers, and partners can return to.

Each episode explores a simple idea:

How to capture the thinking behind your work and make it useful beyond a single conversation.

I’m Toby Goodman.

I work with high-trust professionals and healthcare organisations where the stakes are high and the message matters.

That includes oncologists, therapists, and private practice owners, alongside leadership teams and educators.

I’m also the author of Narrow Podcasting, a number one international bestseller.

If you want a more deliberate way to communicate, build trust, and grow your practice, you’re in the right place.

Say it once.
Let it do the work.</description><link>HTTPS://www.tobygoodman.com/thepractice</link><atom:link href="https://pubsubhubbub.appspot.com" rel="hub"/><itunes:subtitle><![CDATA[Turn your expertise into patients, referrals, and a stronger private practice]]></itunes:subtitle><itunes:explicit>false</itunes:explicit><itunes:type>episodic</itunes:type><itunes:category text="Business"><itunes:category text="Marketing"/></itunes:category><itunes:category text="Health &amp; Fitness"><itunes:category text="Medicine"/></itunes:category><itunes:category text="Business"><itunes:category text="Management"/></itunes:category><podcast:locked>no</podcast:locked><podcast:medium>podcast</podcast:medium><item><title>Why Podcasting Works In Healthcare</title><itunes:title>Why Podcasting Works In Healthcare</itunes:title><description><![CDATA[<p>If you work in healthcare, trust sits underneath everything you do.</p><p>Patients, clients, and referrers are forming an impression of you before they meet you. Often from very little.</p><p>This episode looks at how podcasting helps shape that.</p><p>It gives people a way to hear how you think.</p><p>How you explain things and how you approach decisions.</p><p>In their own time, without needing to fit everything into a single conversation.</p><p><strong>You’ll hear:</strong></p><ul><li>Why trust is often built before the first appointment</li><li>How people decide whether they feel comfortable working with you</li><li>What changes when someone can hear how you think in advance</li><li>How this supports patient communication, team alignment, and referrals</li><li>A practical way to reduce repetition while keeping your communication personal</li></ul><br/><p>Over time, this becomes something more than individual episodes.</p><p>A body of work that reflects how you think and supports the way your practice runs 24/7.</p><p>If this feels relevant to your work, follow the podcast and continue with the next episode.</p><p><strong>Follow 'The Practice' for </strong></p><p><strong>🎧 <a href="https://tobygoodman.com/thepractice" rel="noopener noreferrer" target="_blank">More Episodes</a></strong></p><p><strong>Learn how to use podcasting to improve how you communicate and stop repeating yourself.</strong></p><p><strong>🧳 <a href=" https://tobygoodman.com/case-study" rel="noopener noreferrer" target="_blank">Join a Case Study Group</a></strong></p><p><strong>Launch a 10-episode podcast built around your work, used across patients, team, and referrals.</strong></p><p><strong>🚀 <a href=" https://tobygoodman.com/launch-a-healthcare-podcast" rel="noopener noreferrer" target="_blank">Launch</a></strong></p><p><strong>Connect with me</strong></p><p><strong><a href=" https://www.linkedin.com/in/toby-goodman-cxs/" rel="noopener noreferrer" target="_blank">LinkedIn</a> | <a href="https://www.instagram.com/i.am.tobygoodman/" rel="noopener noreferrer" target="_blank">Instagram</a></strong></p>]]></description><content:encoded><![CDATA[<p>If you work in healthcare, trust sits underneath everything you do.</p><p>Patients, clients, and referrers are forming an impression of you before they meet you. Often from very little.</p><p>This episode looks at how podcasting helps shape that.</p><p>It gives people a way to hear how you think.</p><p>How you explain things and how you approach decisions.</p><p>In their own time, without needing to fit everything into a single conversation.</p><p><strong>You’ll hear:</strong></p><ul><li>Why trust is often built before the first appointment</li><li>How people decide whether they feel comfortable working with you</li><li>What changes when someone can hear how you think in advance</li><li>How this supports patient communication, team alignment, and referrals</li><li>A practical way to reduce repetition while keeping your communication personal</li></ul><br/><p>Over time, this becomes something more than individual episodes.</p><p>A body of work that reflects how you think and supports the way your practice runs 24/7.</p><p>If this feels relevant to your work, follow the podcast and continue with the next episode.</p><p><strong>Follow 'The Practice' for </strong></p><p><strong>🎧 <a href="https://tobygoodman.com/thepractice" rel="noopener noreferrer" target="_blank">More Episodes</a></strong></p><p><strong>Learn how to use podcasting to improve how you communicate and stop repeating yourself.</strong></p><p><strong>🧳 <a href=" https://tobygoodman.com/case-study" rel="noopener noreferrer" target="_blank">Join a Case Study Group</a></strong></p><p><strong>Launch a 10-episode podcast built around your work, used across patients, team, and referrals.</strong></p><p><strong>🚀 <a href=" https://tobygoodman.com/launch-a-healthcare-podcast" rel="noopener noreferrer" target="_blank">Launch</a></strong></p><p><strong>Connect with me</strong></p><p><strong><a href=" https://www.linkedin.com/in/toby-goodman-cxs/" rel="noopener noreferrer" target="_blank">LinkedIn</a> | <a href="https://www.instagram.com/i.am.tobygoodman/" rel="noopener noreferrer" 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work in healthcare, you are already having important conversations every day.</p><p>With patients.</p><p>With colleagues.</p><p>With your wider network.</p><p>Most of those conversations stay in the room.</p><p>This podcast is about changing that.</p><p>The Practice shows you how to turn your expertise into something that continues to support your work.</p><p>So people understand you before they meet you.</p><p>So your team stays aligned.</p><p>So you are not repeating yourself all day.</p><p>In this short trailer, you’ll hear what the podcast is about, who it’s for, and how it fits into your work.</p><p>If it resonates, follow the show and start with episode one.</p>]]></content:encoded><link><![CDATA[HTTPS://www.tobygoodman.com/thepractice]]></link><guid isPermaLink="false">5f410abe-ee9b-419a-801c-432148d1ce13</guid><itunes:image href="https://artwork.captivate.fm/57c22078-daf1-47d5-a862-df71f0de68c1/The-Healthcare-Practice.jpg"/><pubDate>Thu, 30 Apr 2026 12:00:00 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