The Practice: Podcasting for Healthcare Professionals

Perimenopause, ADHD and the 10-Year Wait, with Dr Nadia Ramjohn

Thu, 06 Aug 2026 12:00:00 +0100

Oestrogen protects the brain. When it starts to fall in your late thirties, the mask comes off, and symptoms women have managed their whole lives suddenly can't be managed. This episode is about what that looks like in a consulting room, why so many women are told it's anxiety, and the ten years most of them wait before anyone says the word perimenopause.

Dr Nadia Ramjohn is a GP and women's health specialist, a perimenopause specialist and an ADHD diagnoser. She's also a mum and a Wagyu beef farmer.

WHAT WE COVER

— A&E, general practice, then a farm: how a GP ends up keeping Wagyu cattle

— Why perimenopause and ADHD get mistaken for each other, and the role of oestrogen

— "I'm not coping and something's not right": the golden nugget in a consultation

— Why perimenopause can last ten years, and why nobody waits for night sweats anymore

— The silent benefits of HRT, and why starting before 60 matters

— What actually changes when a woman is diagnosed with ADHD in her forties

— Practising prevention when nothing in the system pays for it

— Know your normal: the blood tests to have while you're well

— The hardest conversations, from the hospice to the ones about screening that came too late

— Earning trust in five minutes, and why silence is the tool

— Why she leads with the farm, not the credentials

ABOUT DR NADIA RAMJOHN

Dr Nadia Ramjohn MBBS BSc DRCOG MRCGP is a GP and women's health specialist with a focus on prevention, perimenopause and ADHD diagnosis. She is writing a children's book about hormones and farms Wagyu beef in the British countryside. Find her at @drnadia_perimenapause.

tobygoodman.com

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Clinicians: your patients and clients choose who they trust.  A podcast can help build that trust and save you time before anyone contacts your practice.  'Before You Press Record' is my FREE checklist - get it now over at tobygoodman dot com.

How To Say No To A Patient, with Miss Nathalie Cain (Dr Nat)

Wed, 29 Jul 2026 12:00:00 +0100

Every clinician knows the patient they should have turned away.

In this episode, a consultant plastic surgeon explains exactly how she says no: the question she asks herself before any treatment, what the "spidey sense" is really detecting, and why the patients asking for the wrong thing are often asking for a different kind of help.

Miss Nathalie Cain, also known as Dr Nat, is a consultant plastic surgeon specialising in upper limb and facial aesthetic surgery, an international fellow in cosmetic surgery, and a faculty trainer for Merz Aesthetics. She's building her new clinic, ENIA, in Nottingham.

WHAT WE COVER

— Why upper limb surgery and facial aesthetics belong together (it's the anatomy)

— Training the next generation to be better than she is.

— Failing her exit exam, and how it reshaped surgical training across the East Midlands

— The flood of new injectables: what's genuinely new versus newly marketed

— The critical conversation in aesthetics the public never hears

— "That's a facelift": setting honest expectations with the patient's own hand

— How to say no to a patient, and the question she asks herself first

— Building ENIA: staff, money, and the two things nobody teaches surgeons

— Why 75% of new patients still come from word of mouth, even with a marketing budget

ABOUT MISS NATHALIE CAIN

Miss Nathalie Cain (Dr Nat) is a consultant plastic surgeon with a specialist interest in upper limb and facial aesthetic surgery, an international fellowship in cosmetic surgery, and a faculty trainer role with Merz Aesthetics. Her new clinic, ENIA, is based at Balance in Nottingham. Find her at eniaclinics.co.uk and on Instagram - @drnathaliecain.

To grow your healthcare practice visit: tobygoodman.com

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How To Build a Cancer Hospital, with Nobel Peace Prize Laureate Lameen Abdul-Malik

Wed, 29 Jul 2026 12:00:00 +0100

You can buy the best equipment in the world. If nobody can use it, maintain it, or agree who gets paid what, patients die. In this episode, a man who helped build Zambia's first cancer hospital explains what big healthcare projects teach anyone building a practice: the science and the money are rarely the problem. The people are.

Lameen Abdul-Malik is a Nobel Peace Prize laureate with the IAEA who deployed over €100 million in development projects across Africa, then left to open a coffee shop in Cape Town. He is the creator of the IMPACT Framework and is launching his book, Nobel Peace Prize Entrepreneur.

WHAT WE COVER

— What a nuclear agency actually does in healthcare: cancer, TB and the fight Africa isn't talking about

— How Zambia got its first cancer hospital, and the room where it started

— The standoff that nearly sank a $10m project: four oncologists, one minister's ego, 18 months

— Why equipment without maintenance money kills patients, and what contingency really means

— The IMPACT Framework in 60 seconds

— IMPACT applied to a private clinic with two staff and no strategy

— "What got you here won't get you there": when the practice you dreamed of becomes the problem

— Outputs versus outcomes: why "we trained 300 people" isn't impact

— What 18 years of writing about coffee builds that credentials can't

— How one person impacts a billion lives

ABOUT LAMEEN ABDUL-MALIK

Lameen Abdul-Malik is a Nobel Peace Prize laureate with the IAEA, creator of the IMPACT Framework, and author of the forthcoming book Nobel Peace Prize Entrepreneur. He has written about coffee for over 18 years at FromCoffeeWithLove.com and is on a mission to impact one billion lives by 2032.

Connect with Lameen on LinkedIn: https://www.linkedin.com/in/lameen-abdul-malik/

To get support for your healthcare business, go to: tobygoodman.com

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How to Speak So That People Buy with TED legend, Julian Treasure

Sat, 25 Jul 2026 12:00:00 +0100

You were trained to care. Nobody taught you to sell. In this

season opener, the tables turn: Julian Treasure takes over as

host and interviews Toby on why brilliant clinicians struggle

to sell, and what to do about it without feeling gross!

Julian Treasure is one of the most listened-to voices on listening and speaking alive: five TED talks with over 160 million views, and author of books including How to Be Heard and Sound Affects.

WHAT WE COVER

— Why brilliant doctors, coachest, healthcare professionals struggle to sell what they do

— What decades as a professional drummer taught me about listening

— From drums to NASA: Kathy Sullivan, Charlie Bolden, and the useful idiot advantage

— Sales as leadership: leading a conversation by listening

— The best sales conversation that doesn't end in money

— Julian's RASA tool as a sales tool, and the 60/40 listening ratio

— "Do you like them? Can they pay?" Choosing a narrow target market

— "I hate marketing": why it's your duty anyway, and Book Yourself Solid

— Where AI fits, and what it will never replace

ABOUT JULIAN TREASURE

Julian Treasure is a sound and communication expert whose five

TED talks have been viewed over 100 million times. He is the

author of Sound Business and How to Be Heard, and his mission

is to regenerate the world's listening.

juliantreasure.com | TED: How to Speak So That People Want to Listen

tobygoodman.com

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SEASON 2: Critical Conversations For Healthcare Professionals

Sat, 25 Jul 2026 06:00:00 +0100

Growing your own healthcare practice?

Season 2 of The Practice is coming soon featuring critical conversations for healthcare professionals.

Follow wherever you listen or for much more about how I support healthcare professionals go to TobyGoodman.com

How Do I Set Up My Own Healthcare Business?

Wed, 06 May 2026 12:00:00 +0100

I speak to many healthcare professionals who are interested in podcasting but have yet to set up their own practice. This bonus episode aims to address that...

Leaving the NHS or another public or private healthcare organisation to start your own practice can feel risky.

You may have a stable salary, a pension, benefits, or simply the security of knowing what arrives in your bank account every month.

But for many healthcare professionals, the real risk isn’t leaving.

It’s leaving without a clear plan.

In this episode, I talk about the difference between building a business and accidentally buying yourself another job.

And why communication, positioning, referrals, and visibility matter long before you hand in your notice.

You’ll hear:

The biggest mistake healthcare professionals make when moving into private practice
Why technical skill alone is rarely enough
The difference between selling your time and building an asset
What can be built before leaving your current role
How better positioning attracts the right patients or clients

When this is done properly, you’re building something with long-term value.

🎧 Follow “The Practice” for more episodes

🧳 Learn how to use podcasting to improve how you communicate and stop repeating yourself

Case Study Group: https://tobygoodman.com/case-study

🚀 Launch a 10-episode podcast built around your work, used across patients, your team, and referrals

Launch: https://tobygoodman.com/launch-a-healthcare-podcast

👋 Connect with me

LinkedIn

https://www.linkedin.com/in/toby-goodman-cxs/

Instagram

https://www.instagram.com/i.am.tobygoodman/

Mentioned in this episode:

Next Steps

VISIT: tobygoodman.com/thepractice

INTRO: BYPR CHECKLIST

How To Start a Podcast For Your Healthcare Practice

Mon, 04 May 2026 13:45:00 +0100

Starting a podcast often feels like adding something else to manage.

A few episodes get recorded.

Then it becomes something that needs maintenance.

In this episode, I walk through a different approach.

Treating your first podcast as something defined, built around your work, with a clear purpose for each episode.

You’ll hear:

Why most podcasts drift and eventually stop
How to structure your first podcast as a focused season
What an 8–10 episode build looks like in practice
How each episode supports patients or clients, your team, and referrals
The different ways you can implement this depending on your setup

When this is in place, your podcast becomes something you use across your practice.

Something that supports communication without adding more to your day.

🎧 Follow “The Practice” for more episodes

🧳 Learn how to use podcasting to improve how you communicate and stop repeating yourself

Case Study Group: https://tobygoodman.com/case-study

🚀 Launch a 10-episode podcast built around your work, used across patients, your team, and referrals

Launch: https://tobygoodman.com/launch-a-healthcare-podcast

👋 Connect with me

LinkedIn

https://www.linkedin.com/in/toby-goodman-cxs/

Instagram

https://www.instagram.com/i.am.tobygoodman/

Mentioned in this episode:

Next Steps

VISIT: tobygoodman.com/thepractice

INTRO: BYPR CHECKLIST

Get Referrals For Your Healthcare Practice, Clinic or Facility

Mon, 04 May 2026 13:30:00 +0100

Referrals are simple in principle.

Someone knows what you do.

They meet someone who needs it.

They make an introduction.

But in reality, referrals often depend on how well someone can explain your work.

]And that’s where things break down.

In this episode, I look at how podcasting helps your network refer to you more clearly by giving them something accurate to share.

You’ll hear:

Why referrals often don’t happen, even when people want to refer you
How to make it easier for others to explain what you do
How better context improves the quality of referrals
Why conversations start in a stronger position when this is in place

When your network has something clear to pass on, referrals feel more natural.

And the people you speak to arrive with a better understanding of how you work.

🎧 Follow “The Practice” for more episodes

🧳 Learn how to use podcasting to improve how you communicate and stop repeating yourself

Case Study Group: https://tobygoodman.com/case-study

🚀 Launch a 10-episode podcast built around your work, used across patients, your team, and referrals

Launch: https://tobygoodman.com/launch-a-healthcare-podcast

👋 Connect with me

LinkedIn

https://www.linkedin.com/in/toby-goodman-cxs/

Instagram

https://www.instagram.com/i.am.tobygoodman/

Mentioned in this episode:

Next Steps

VISIT: tobygoodman.com/thepractice

INTRO: BYPR CHECKLIST

Improve Patient Understanding Before Consultation

Mon, 04 May 2026 13:15:00 +0100

Before a patient or client arrives, they’ve usually picked things up from different places.

Some of it is useful. Some of it isn’t.

So consultations often start by going over the same old ground.

In this episode, I show you how podcasting changes that starting point by helping patients or clients arrive already prepared for the conversation.

You’ll hear:

How to help patients or clients understand what to expect before they meet you
Why consultations can start further along when the basics are already clear
How better preparation leads to more focused questions and faster decisions
How this supports your team by setting up conversations properly in advance

🎧 Follow “The Practice” for more episodes

🧳 Learn how to use podcasting to improve how you communicate and stop repeating yourself

Case Study Group: https://tobygoodman.com/case-study

🚀 Launch a 10-episode podcast built around your work, used across patients, your team, and referrals

Launch: https://tobygoodman.com/launch-a-healthcare-podcast

👋 Connect with me

LinkedIn

https://www.linkedin.com/in/toby-goodman-cxs/

Instagram

https://www.instagram.com/i.am.tobygoodman/

Mentioned in this episode:

INTRO: BYPR CHECKLIST

Next Steps

VISIT: tobygoodman.com/thepractice

Confidential Podcasting For Healthcare

Mon, 04 May 2026 13:00:00 +0100

If you run or lead a healthcare practice, you’ve probably had this happen.

You explain something to a member of your team.

They get it.

A few days later, you’re explaining it again.

You accept it as part of the job. But it adds up.

In this episode, I walk through a practical way to keep communication consistent inside your practice without relying on more meetings, more messages, or more time from you.

This is where private or internal podcasting becomes useful.

A way to record how you explain things, how you expect things to be handled, and what good looks like in practice so your team hears it directly from you.

This is useful if your practice is growing and:

You’re repeating the same explanations

Standards drift when you’re not there

New team members take longer than they should to get up to speed

You can’t spend as much one-to-one time with your team as you’d like

You want to maintain clarity and culture across different locations

Over time, this becomes part of how your practice runs.

Your team hears things from you, in your voice.

They know what to expect.

And you’re not starting from the beginning each time.

PLUS: As your practice grows, it becomes harder to stay connected to everyone in the way you used to.

A private internal podcast gives you a way to share what’s happening across the practice, keep people informed, and maintain the culture you’ve built, even when your time is limited.

Some of what you record internally can also be adapted and used more widely across your website or public podcast.

In the next episode, we’ll look at how podcasting applies to patient or client communication, and how to improve that without adding more time to your day.

🎧 Follow “The Practice” for more episodes

🧳 Learn how to use podcasting to improve how you communicate and stop repeating yourself

Case Study Group: https://tobygoodman.com/case-study

🚀 Launch a 10-episode podcast built around your work, used across patients, your team, and referrals

Launch: https://tobygoodman.com/launch-a-healthcare-podcast

👋 Connect with me

LinkedIn

https://www.linkedin.com/in/toby-goodman-cxs/

Instagram

https://www.instagram.com/i.am.tobygoodman/

Mentioned in this episode:

INTRO: BYPR CHECKLIST

Next Steps

VISIT: tobygoodman.com/thepractice

How Healthcare Podcasts Buy Practice Time

Mon, 04 May 2026 12:30:00 +0100

If you work in healthcare, you are already answering the same questions every day.

This episode shows you how to turn those moments into something you can use properly.

Instead of trying to come up with ideas, you can start noticing what is already happening in your conversations and capture it.

You’ll hear:

How to spot the moments worth recording in real time
A simple way to capture ideas without overthinking it
Why you don’t need to “make it sound like a podcast”
Why understanding listening positions helps
When an explanation is worth recording
How to get your time back with just a few episodes

If this feels relevant to your work, follow the podcast and continue with the next episode.

🎧 Follow “The Practice” for more episodes

🧳 Learn how to use podcasting to improve how you communicate and stop repeating yourself

Case Study Group: https://tobygoodman.com/case-study

🚀 Launch a 10-episode podcast built around your work, used across patients, your team, and referrals

Launch: https://tobygoodman.com/launch-a-healthcare-podcast

👋 Connect with me

LinkedIn

https://www.linkedin.com/in/toby-goodman-cxs/

Instagram

https://www.instagram.com/i.am.tobygoodman/

Mentioned in this episode:

Next Steps

VISIT: tobygoodman.com/thepractice

INTRO: BYPR CHECKLIST

What Should a Healthcare Podcast Actually Talk About

Mon, 04 May 2026 12:15:00 +0100

If you’re thinking about starting a podcast for your practice, this is usually where it gets stuck.

What do I actually say?

This episode looks at a simple way to approach that using the conversations you are already having every day.

Instead of trying to come up with ideas, you can record the points you find yourself explaining more than once and use them properly across your work.

You’ll hear:

What to record first if you’re starting from scratch
How to use your podcast to answer questions before they’re asked
Why “who this is and isn’t for” does more work than most people expect
How to reduce time spent on poor-fit enquiries
Ways to use podcasting with your team
Why a focused number of episodes is enough to begin with

Over time, this becomes something you can rely on so that:

• Patients and clients can listen to it before they meet you.

• Your team can reference

• Partners can gain clarity and drive business without taking up your time

If this feels relevant to your work, follow the podcast and continue with the next episode.

🎧 Follow “The Practice” for more episodes

🧳 Learn how to use podcasting to improve how you communicate and stop repeating yourself

Case Study Group: https://tobygoodman.com/case-study

🚀 Launch a 10-episode podcast built around your work, used across patients, your team, and referrals

Launch: https://tobygoodman.com/launch-a-healthcare-podcast

[Connect with me]

LinkedIn

https://www.linkedin.com/in/toby-goodman-cxs/

Instagram

https://www.instagram.com/i.am.tobygoodman/

Mentioned in this episode:

INTRO: BYPR CHECKLIST

How To Position Your Podcast To Support Your Healthcare Practice.

Mon, 04 May 2026 12:00:00 +0100

If you work in healthcare, the first question that usually comes up when starting a podcast is:

What should this be about?

It sounds straightforward, but it often leads healthcare professionals away from their actual work.

This episode looks at a more useful way to approach it by focusing on the people you want to be understood by and the conversations you are already having every day.

You’ll hear:

Why “what should this be about?” is not a helpful starting point
How to think in terms of people, not content
Where your best podcast episodes already exist
How a podcast can sit inside your work, not alongside it
What happens when your communication becomes something people can return to

Over time, this becomes a body of work that reflects how you think and supports your practice across patients, your team, and your referrals.

If this feels relevant to your work, follow the podcast and continue with the next episode.

🎧 Follow “The Practice” for more episodes

🧳 Learn how to use podcasting to improve how you communicate and stop repeating yourself

Case Study Group: https://tobygoodman.com/case-study

🚀 Launch a 10-episode podcast built around your work, used across patients, your team, and referrals

Launch: https://tobygoodman.com/launch-a-healthcare-podcast

[Connect with me]

LinkedIn

https://www.linkedin.com/in/toby-goodman-cxs/

Instagram

https://www.instagram.com/i.am.tobygoodman/

Mentioned in this episode:

Next Steps

VISIT: tobygoodman.com/thepractice

INTRO: BYPR CHECKLIST

Why Podcasting Works In Healthcare

Thu, 30 Apr 2026 12:00:00 +0100

If you work in healthcare, trust sits underneath everything you do.

Patients, clients, and referrers are forming an impression of you before they meet you. Often from very little.

This episode looks at how podcasting helps shape that.

It gives people a way to hear how you think.

How you explain things and how you approach decisions.

In their own time, without needing to fit everything into a single conversation.

You’ll hear:

Why trust is often built before the first appointment
How people decide whether they feel comfortable working with you
What changes when someone can hear how you think in advance
How this supports patient communication, team alignment, and referrals
A practical way to reduce repetition while keeping your communication personal

Over time, this becomes something more than individual episodes.

A body of work that reflects how you think and supports the way your practice runs 24/7.

If this feels relevant to your work, follow the podcast and continue with the next episode.

Follow 'The Practice' for

🎧 More Episodes

Learn how to use podcasting to improve how you communicate and stop repeating yourself.

🧳 Join a Case Study Group

Launch a 10-episode podcast built around your work, used across patients, team, and referrals.

🚀 Launch

Connect with me

LinkedIn | Instagram

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Stop repeating yourself (Trailer)

Thu, 30 Apr 2026 12:00:00 +0100

If you work in healthcare, you are already having important conversations every day.

With patients.

With colleagues.

With your wider network.

Most of those conversations stay in the room.

This podcast is about changing that.

The Practice shows you how to turn your expertise into something that continues to support your work.

So people understand you before they meet you.

So your team stays aligned.

So you are not repeating yourself all day.

In this short trailer, you’ll hear what the podcast is about, who it’s for, and how it fits into your work.

If it resonates, follow the show and start with episode one.

Mentioned in this episode:

INTRO: BYPR CHECKLIST