Eli Beer, founder of United Hatzalah, joins Avi Proctor to tell the story of how one painful realization changed emergency response in Israel: the system was too slow.

After seeing lives lost while people waited for help, Eli built a volunteer network that could reach emergencies before the ambulance arrived. From being kicked out of school, to building an underground command center, to facing public opposition, Eli’s story is about courage, disruption, faith, and the refusal to wait when lives are on the line.

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From identity shock, rejection, racism, family pain, and years of darkness, Jodeci’s story becomes a powerful journey of finding God, rebuilding himself, and choosing the Jewish life that had been hidden from him.

“If You get me out of this, I’ll dedicate my life to helping people.” That moment became the turning point of a life transformed.

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In one unforgettable moment, an RPG hit so close that ten centimeters could have changed everything, turning his war story into a powerful testimony of courage, mission, and miracles.

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Chanale Fellig is a singer, podcaster, Israel advocate, and Chabad woman who has done it all; on her own terms, often at a cost. And this is the first time she's sat down and told the whole story.

🎵 8 self-produced albums with zero budget and zero backing

🏠 Left home at 13 to live with her aunt in Montreal

✈️ Performed in Chile, South Africa, Australia, Colombia

💍 Got married in Israel — without her parents at the wedding

🇮🇱 Made aliyah and released her album "I Am The Land" on landing day

📱 Built @mybeautifullandofisrael to 260,000 followers during wartime

💰 Raised $200,000 for the IDF post October 7th

❤️ Still standing. Still herself. Still on fire.

She'll talk about the music industry that put her cassettes on the bottom shelf. The community that questioned her choices. The marriage that challenged everything. The divorce. October 7th. The viral video with 21 million views and hundreds of thousands of hate comments. And what keeps her going through all of it.

👇 Watch the full episode, drop a comment, and subscribe — you'll want to be here for part two.

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Visit our Website at https://moraledge.com

Visit our Website at https://moraledge.com

In this episode of The Proctor Effect, we trace the full journey — from part-time nonprofit employee in Israel to generating over $300 million in revenue for e-commerce brands worldwide through Facebook and Instagram ads.

Azriel breaks down the exact mindset, metrics, and strategies that took him from zero clients and no salary to scaling brands from $5,000 to $350,000 a month in ad spend. He covers the 5 numbers every business owner needs to know before running a single ad, why most agencies are structurally broken, and how he thinks about every investment — money, time, or energy — as a pure math equation.

If you're an entrepreneur, marketer, or just someone who wants to understand how the internet economy actually works, this one is worth your time.

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https://akivanachman.komi.io/

In this episode of The Proctor Effect on Moral Edge, Avi Proctor sits down with Akiva and Chava Hart to unpack the journey that led their family to Orthodox Judaism.

Their story is not a quick spiritual moment. It’s a long road of questions, sacrifice, and the courage to walk away from what was familiar in order to pursue what they believed was true.

Akiva and Chava share what it felt like to search for meaning, how their relationship evolved through that process, and the moment they finally experienced the kind of peace that only comes when your life aligns with your deepest convictions.

This conversation explores identity, faith, marriage, purpose, and the price people are willing to pay for truth.

If you’ve ever wondered what it means to truly change your life for something bigger than yourself, this episode will challenge the way you think about belief, commitment, and peace.

Welcome to Moral Edge.

Where real conversations push us closer to truth.