The Product Boss with Jacqueline Snyder

751. The SKU Problem That’s Killing Your Profit (And How to Fix It Fast)

Thu, 16 Apr 2026 02:30:00 -0400

Thinking about adding more products to fix slow sales? In this episode, I break down the SKU problem that no one talks about as you grow a product-based business. Did you know more products can drain your margins, dilute your marketing, and create operational chaos? Here’s how to recognize when your product line is actually working against you and how to fix the problem before it costs you. Tune in to learn how to stop managing mess and start focusing on the hero products that drive clarity and sustainable profit.

In This Episode, You’ll Learn:

00:00 Why adding more products is not the answer to your business.

03:30 Why product businesses end up with too many SKUs.

05:30 The profit and margin problem no one talks about.

07:00 What happens when your marketing tries to sell too many things?

08:45 Why do customers get confused and stop buying?

09:15 How to identify your hero products and what to let go of.

11:00 The shift from managing more to simplifying smarter.

12:00 The fastest way to simplify and become more profitable.

Resources + Links

Ready to stop guessing and follow a proven system? Book your strategy call HERE!

Get business tips sent right to your inbox - join the newsletter!

Watch on YouTube

Follow

Jacqueline on IG: @theproductboss

theproductboss.com

750. Growing a $2M Product Business While Working Full-Time with Caroline Gilman

Thu, 09 Apr 2026 02:30:00 -0400

Thinking about quitting your job, but scared it won’t work? In this episode, I sit down with Caroline Gilman, founder of Atlantic Blue Canvas, who grew her product-based business to $2 million in revenue while still working full-time as a CPA. We talk about the mindset of letting go of control, trusting others, and learning how to “fire yourself” from the things holding your business back. Caroline shares what made her leave corporate, the identity shift that had to happen first, and why hitting a revenue milestone alone isn’t what gives you the confidence to go all in. Tune in to learn what it actually looks like to scale, let go, and step into your next level.

In This Episode, You’ll Learn:

00:00 The uncomfortable truth about success no one tells high achievers.

05:30 How did you turn a hobby into a multimillion-dollar product business?

09:00 When do you start outsourcing?

15:45 How to grow your business even if you still have a full-time job.

21:00 The financial benchmark that tells you you’re ready to go all in.

26:00 Why waiting for the “perfect time” is costing you more than you think.

34:45 The fastest way to stop being the bottleneck in your business.

41:30 A product launch strategy that increases sales without more traffic.

48:00 What to prioritize early so you don’t waste time or money.

50:00 Why hiring sooner can actually make you more profitable.

54:00 How to build a team that supports your life.

01:02:15 The mindset shift that helps you scale faster and with less burnout.

Resources + Links

Shop Atlantic Blue Canvas HERE + use code PRODUCTBOSS20 for 20% off!

Ready to stop guessing and follow a proven system? Book your strategy call HERE!

Get business tips sent right to your inbox - join the newsletter!

Watch on YouTube

Follow

Jacqueline on IG: @theproductboss

theproductboss.com

Atlantic Blue Canvas: @atlanticbluecanvas

749. The Smarter Way to Grow Your Product Business to 7 Figures (Hint: It’s NOT More Products)

Thu, 02 Apr 2026 02:30:00 -0400

Thinking about launching something new to fix slow sales? In this episode, I break down one of the most common patterns I see with product-based business owners when things feel slow, heavy, or inconsistent. It feels productive, but more often than not, it’s creating more complexity, more pressure, and more cash tied up in the wrong places. I talk about what’s really happening when you hit this stage of growth and why your next revenue leap likely won’t come from adding more products. Tune in to learn how to simplify your business, make cleaner decisions, and scale in a way that actually supports you.

In This Episode, You’ll Learn:

00:00 What most business owners do when sales slow down.

02:45 Why creating new products feels productive.

04:15 What actually drives growth beyond 6 figures?

11:30 What’s actually holding your revenue back?

15:00 Why not all bestsellers are worth keeping.

18:45 What happens when you don’t evolve with your business growth?

21:00 3 questions to ask before adding another product.

23:45 Can your business actually support another product right now?

25:00 How to get more from what’s already working.

27:00 What's the difference between busy businesses and scalable ones?

29:15 How to identify the real constraint in your business.

Resources + Links

Ready to stop guessing and follow a proven system? Book your strategy call HERE!

Get business tips sent right to your inbox - join the newsletter!

Watch on YouTube

Follow

Jacqueline on IG: @theproductboss

theproductboss.com

748. The Identity Shift Required for Your Next Level of Business with Tina Tower

Thu, 26 Mar 2026 02:30:00 -0400

What if your business isn’t the problem, but a reflection of what’s happening inside you? In this special episode, I’m sharing an interview I did on Tina Tower’s Her Empire Builder podcast where we talk about what happens when what used to work stops working, why more effort isn’t the answer, and how your business starts reflecting your beliefs, your fears, and your level of self-trust. I open up about navigating grief, buying out my co-founder, rebuilding my identity as a solo CEO, and learning that no amount of strategy can outwork self-doubt. Get ready to shift how you see your business, your growth, and what’s possible for you.

In This Episode, You’ll Learn:

00:00 Why this episode is different and more personal than usual.

05:15 What it really looked like to take over the business solo.

10:30 How do you know when it’s time to reset everything?

14:30 How simplifying the business increased profitability.

19:15 How comparison keeps you stuck and second-guessing.

24:00 Why is it essential to ask for support in life and business?

28:30 Why many women stay stuck at lower revenue levels.

34:00 A mindset tool to break through your next level.

39:30 Are you chasing the right version of success?

43:45 What to do when your identity no longer matches your business.

Resources + Links

Listen to Her Empire Builder by Tina Tower HERE!

Ready to stop guessing and follow a proven system? Book your strategy call HERE!

Get business tips sent right to your inbox - join the newsletter!

Watch on YouTube

Follow

Jacqueline on IG: @theproductboss

theproductboss.com

Tina Tower on IG: @tina_tower

747. Branding, Packaging, and Content That Actually Sells Products with Alannah Connealy

Thu, 19 Mar 2026 02:30:00 -0400

How do you build a product brand that actually stands out in a crowded market? In this episode, I sit down with Alannah Connealy, founder of Raena Health, to talk about how to build a hormone-focused product company designed specifically for women navigating hormone changes, the realities of building a physical product business, and why being known for one thing can make your brand stronger. Alannah shares what it really takes to create products people trust and want to buy, why content marketing played a huge role in early growth, and the lessons she learned while scaling a product company. Tune in to learn what it really takes to build a product brand people trust and keep coming back for.

In This Episode, You’ll Learn:

00:00 Meet Alannah Connealy, founder of Raena Health.

03:30 How identifying your ideal customer shapes product design and packaging.

07:30 The type of content that converts best for product brands.

10:30 Advice for entrepreneurs starting their first product business.

13:00 Did you start with one product or multiple products?

16:30 Tips for physical product business owners who are just getting started.

Resources + Links

Learn more about Raena Health HERE!

Ready to stop guessing and follow a proven system? Book your strategy call HERE!

Get business tips sent right to your inbox - join the newsletter!

Watch on YouTube

Follow

Jacqueline on IG: @theproductboss

theproductboss.com

Alannah on IG: @alannahconnealy

Alannah on LinkedIn: @alannahconnealy

746. What If Your Business Will Only Grow as Big As You Do?

Thu, 12 Mar 2026 02:30:00 -0400

What if the biggest limitation in your business is not your strategy but your beliefs? In this episode, I’m sharing a realization that changed the way I think about growth. After more than 20 years helping entrepreneurs scale their businesses, I’ve seen something over and over again. Strategy matters, but it is rarely the thing that unlocks the next level. I talk about how your business can act like a mirror reflecting your mindset, the fears that keep entrepreneurs stuck between failure and success, and an exercise you can use to break through your next growth edge. Tune in to discover why raising your personal ceiling is often the key to raising your revenue.

In This Episode, You’ll Learn:

00:00 Why strategy alone will not unlock your next level.

03:15 Why your business often mirrors your beliefs and mindset.

05:00 Is fear creating an invisible ceiling in your business?

07:15 A mindset tool to break through your next growth edge.

08:45 The exercise to identify the strengths that carried you through.

09:30 How to create your personal power choice statement.

11:00 The question that can remove the ceiling from your business.

Resources + Links

Ready to stop guessing and follow a proven system? Book your strategy call HERE!

Get business tips sent right to your inbox - join the newsletter!

Watch on YouTube

Follow

Jacqueline on IG: @theproductboss

theproductboss.com

745. Retail and Wholesale Pricing Math That Makes You Profitable

Thu, 05 Mar 2026 02:30:00 -0400

Are you making sales but still not feeling profitable? In this episode, I'm sharing the pricing foundation I teach inside The Product Boss that protects your profit, prepares you for wholesale, and helps you stop underpaying yourself while working nonstop. I break down what belongs in your cost of goods, how to calculate wholesale and retail pricing correctly, and what to do when the numbers feel higher than you expected. Get ready to stop guessing your prices and start building a sustainable and scalable product business that supports you.

In This Episode, You’ll Learn:

00:00 The 3 pricing foundations every product owner needs.

03:30 What does the cost of goods include per unit?

05:15 Why labor causes the biggest pricing mistakes.

08:15 The 2x2 pricing method explained step by step.

11:30 What to do when your calculated price feels “too high.”

14:00 The 2 ways to reduce costs without lowering quality.

18:00 Why some businesses are not wholesale-ready yet.

20:15 How brand positioning impacts pricing power.

24:00 The mindset blocks that cause underpricing.

26:15 Questions to help you evaluate your pricing decisions.

29:00 How to get support with pricing inside The Product Boss.

Resources + Links

Get customized coaching for your business - join the 60 minute qualification call!

Get business tips sent right to your inbox - join the newsletter!

Watch on YouTube

Follow

Jacqueline on IG: @theproductboss

theproductboss.com

744. How to Launch and Scale a Product Brand Without Funding with Ethan Haber

Thu, 26 Feb 2026 02:30:00 -0400

What does it really take to turn a product idea into something you can actually buy on store shelves? In this episode, I sit down with Ethan Haber, Founder and CEO of Happy Habitats, who took an overlooked niche idea and built it into an award-winning small pet brand now sold across major retailers in North America. We talk about what persistence actually looks like behind the scenes, how to validate an idea before manufacturing, and why belief in possibility often matters more than resources. Get ready to rethink what’s possible for your product idea and see how small niches can lead to big opportunities.

In This Episode, You’ll Learn:

00:00 Meet Ethan Haber, CEO & Founder of Happy Habitats.

04:30 How Ethan discovered an overlooked niche opportunity in the pet market.

08:30 Why niche markets can still become highly profitable businesses.

15:00 How to use online communities for customer research and product validation.

18:30 What persistence looks like during difficult growth stages.

21:00 How trade shows and relationship-building led to major retail opportunities.

23:15 The biggest product development mistake that costs time and money.

26:30 Trade show booth strategies that attract buyers.

29:00 Why “everyone is accessible” and how to connect with decision-makers.

31:15 The mindset shift that helped Ethan scale to 6-figures and beyond.

35:00 Where to find and support Happy Habitats products today.

Resources + Links

Learn more about Happy Habitats Store HERE!

Ready to stop guessing and follow a proven system? Book your strategy call HERE!

Find and close your next buyer with AI & automation HERE!

Get business tips sent right to your inbox - join the newsletter!

Watch on YouTube

Follow

Jacqueline on IG: @theproductboss

theproductboss.com

Ethan on LinkedIn

Happy Habitst on TikTok: @happy.habitats

743. What Stops Handmade Product Businesses from Hitting 1M (& How to Break Through!)

Thu, 19 Feb 2026 02:30:00 -0400

Is your handmade business making sales, but you’ve hit a ceiling? Good news, I’m about to share how to break through! In this episode, we’ll dissect the moment every product-based business owner hits when demand outgrows your personal capacity and you become the bottleneck. I call it the Breaking Point, and it’s exactly where scaling either happens… or stalls.

I’ll show you how to redefine what “handmade” means as you grow, identify what’s keeping your business stuck, and make the shifts needed to scale your physical product business without burning out. If you want to grow your handmade business (whether you make candles, jewelry, pottery, or any other handmade product) to $1M and beyond, it’s time to stop doing more and start building differently.

In This Episode, You’ll Learn:

00:00 What is the “Breaking Point”?

05:45 Why every product-based business eventually hits a capacity ceiling.

08:00 The revenue levels where structure typically breaks.

12:00 Why what got you here won’t get you to your next level.

17:15 The sand-in-your-hand exercise that shows how control shrinks capacity.

22:00 How a $2M pottery brand still operates as handmade with 20 potters.

25:00 The identity shift from maker to creative director.

26:30 The 2 areas product businesses should consider hiring for first.

28:00 How to decode where you must stay and where you must get out of the way.

34:15 How to identify the one area that breaks when you get busy.

42:30 The 3 decisions to make when you hit your Breaking Point.

45:45 What would change if you stopped carrying it alone?

47:00 How to download the free Do, Delegate, Delete training.

Resources + Links

Download the free Do, Delegate, Delete training and workbook HERE!

Ready to SELL MORE products without the hustle of building a following? Join Sales Accelerator HERE!

Get business tips sent right to your inbox - join the newsletter!

Watch on YouTube

Follow

Jacqueline on IG: @theproductboss

theproductboss.com

742. If I Pivot, Will I Lose Everything? Coaching Through Scarcity to Self-Trust

Thu, 12 Feb 2026 02:30:00 -0400

Have you ever had the thought, “If I change what’s working, I’ll lose everything?” I coached a six-figure product business owner who was afraid that growing her online sales would tank her in-person show revenue. In this episode, I share the exact framework I use with my clients when scarcity shows up disguised as responsibility. I break down the “Then What?” ladder so you can uncover the real fear underneath your pivot. Get ready to trust yourself enough to take the next step.

In This Episode, You’ll Learn:

00:00 The fear that sounds like strategy but isn’t.

04:15 Why every level of business requires a mindset upgrade.

06:15 How scarcity disguises itself as logic and responsibility.

08:30 How early conditioning impacts your business decisions.

12:15 What are you really afraid will happen if you pivot?

15:15 The difference between certainty and self-trust.

18:45 How to use the “Then What?” ladder to uncover your core fear.

24:30 The 24-hour sales stretch that created instant breakthroughs.

28:30 Is your worst case scenario actually survivable?

33:45 3 self-trust statements to help you move forward.

36:00 The one question that reveals your next level.

39:00 How to get support inside The Product Boss programs.

Resources + Links

Ready to stop guessing and follow a proven system? Book your strategy call.

Get business tips sent right to your inbox - join the newsletter!

Watch on YouTube

Follow

Jacqueline on IG: @theproductboss

theproductboss.com

741. Leading Through Grief | Running Your Product Business When You Want to Fall Apart

Thu, 05 Feb 2026 02:30:00 -0400

Is there a “right way” to handle grief? After losing both of my parents in one year, I learned something that surprised me: grief doesn’t happen when it’s convenient, and strength doesn’t always look like pushing harder. In this episode, I talk about grief, leadership, and what it really looks like to keep showing up in your product business when life is not cooperating. I also break down 4 simple but powerful moves that have helped me navigate grief, hard seasons, burnout, illness, caretaking, and major life transitions without pretending I’m fine or disappearing from my life and work. Here’s what I’ve learned about leading when life gets heavy.

In This Episode, You’ll Learn:

00:00 What surprised me most after losing my parents.

03:15 How high-capacity women use busyness as a coping mechanism.

09:15 What happens when your nervous system forces a business reset?

13:00 The 4 moves for navigating hard seasons without abandoning yourself.

15:00 Why hard seasons require fewer commitments.

21:30 Why support is not weakness and lone-wolf leadership leads to burnout.

23:00 How businesses survive hard seasons through systems and support.

26:00 What surrender actually means when life feels out of control.

29:15 The shamash metaphor and servant leadership through grief.

31:00 Do you need to be healed to keep living and leading?

Resources + Links

Ready to stop guessing and follow a proven system? Book your strategy call.

Get business tips sent right to your inbox - join the newsletter!

Watch on YouTube

Follow

Jacqueline on IG: @theproductboss

theproductboss.com

740. Do You Really Need Social Media to Sell Products? Here’s the Truth!

Thu, 29 Jan 2026 02:30:00 -0400

Do you really need social media to grow a product business? I told a client to stop using social media as their growth plan. Not in a dramatic “delete everything” way, but as a strategic decision rooted in alignment, clarity, and real sales. I’m breaking down why social media is a tool, not a strategy. I talk about how one artist's brand went from scattered creation to a focused, profitable plan by choosing the right product, the right customer, and the right distribution path without chasing an algorithm. You’re going to learn all about my OPA method to put your products where your customers already are!

In This Episode, You’ll Learn:

00:00 I told a client to stop doing social media.

03:15 Why performing online creates a “performance tax” that drains your energy.

07:00 Why social media is not a marketing plan for product-based businesses.

09:00 What can you be known for?

13:00 How to stop waiting for customers to “find you”.

16:15 Why most people skip focus and fix and rush straight to scaling.

19:30 How my students double and triple revenue without new customers.

21:00 The biggest lie product business owners believe about social media.

24:45 Why you must own your website and your email list.

26:45 How to build visibility without depending on an algorithm.

28:15 Proof that followers do not equal revenue.

33:00 What is the OPA Method?

35:15 How to get support inside the Sales Accelerator.

Resources + Links

Join the Waitlist of The Product Boss Sales Accelerator HERE!

Ready to stop guessing and follow a proven system? Book your strategy call.

Get business tips sent right to your inbox - join the newsletter!

Watch on YouTube

Follow

Jacqueline on IG: @theproductboss

theproductboss.com

739. Focus Fix Multiply: The Product Business Framework for Consistent Sales

Thu, 22 Jan 2026 02:30:00 -0400

Most product business owners stay stuck because they’re working on everything instead of what actually moves them forward. In this episode, I break down the core framework behind every success story inside The Product Boss community. I share how to diagnose whether you need to focus, fix, or multiply right now and what each stage actually looks like in business and life. This works whether you sell on Etsy, Shopify, Amazon, at markets, wholesale, or across multiple channels. Tune in to know what stage you’re in, what your business actually needs right now, and how to lead your next level with clarity.

In This Episode, You’ll Learn:

00:00 How to identify whether you’re in Focus, Fix, or Multiply right now.

03:15 What to sell, who it’s for, and what you’re known for.

04:00 How the Best Seller Secrets Challenge helps you find your focus fast.

07:00 Why you can’t multiply on an unstable foundation.

10:15 A quick diagnostic to know if you need Focus.

11:30 How to tell if you’re in the Fix stage.

12:30 The signs you’re ready to multiply and scale what’s working.

14:15 How students jump from $300 to $35K months using this cycle.

19:30 What to work on if something is already selling.

21:00 How to join the Best Seller Secrets Challenge for guided support.

Resources + Links

Join the free LIVE Best Seller Secrets Challenge HERE

Ready to stop guessing and follow a proven system? Book your strategy call.

Get business tips sent right to your inbox - join the newsletter!

Watch on YouTube

Follow

Jacqueline on IG: @theproductboss

theproductboss.com

738. Product Business Goals: Why Revenue Goals Fail (and What to Do Instead)

Thu, 15 Jan 2026 02:30:00 -0400

When sales feel random, inconsistent, or out of your control, it’s not because you need a new strategy. It’s because you need new standards. In this episode, I’m showing you how to stop using revenue goals as a measuring stick for your worth and start using weekly standards as your CEO leadership system, so consistent sales become something you create on purpose.

Whether you sell physical products on Shopify, Etsy, Amazon, at in-person markets, through wholesale to retailers, or on your own ecommerce website, I’m breaking down the 3 standards that drive predictable sales: promotion, follow-up, and offers. I’ll share the mindset and action shift that helped me grow from a $90K side hustle to a million-dollar business, and I’ll tell you how to join my free Best Seller Secrets Challenge (linked in the show notes) so you can get clear on what to sell, how to promote it, and map out a simple 30-day promotional plan to help you sell more products.

In This Episode, You’ll Learn:

00:00 Why revenue goals without weekly action steps are just wishes.

05:00 How I went from a $90K side hustle to a million-dollar product business.

08:00 What consistent sales actually require (and why goals don’t create consistency).

15:15 What a promotion standard is (email marketing, product launches, and weekly offers).

19:45 Follow-up systems that uncover “hidden money” (abandoned carts, welcome sequences, post-purchase).

24:00 How to market ONE product for 14 days (focus, bestsellers, and a clear offer).

28:30 Standards for in-person market sellers (email list growth + 24-hour follow-up).

30:00 How standards helped build a $10M women-owned business.

33:00 How your business mirrors your patterns (fear of being seen, inconsistency, perfectionism).

36:15 Details for the Best Seller Secrets Challenge (free training + promotional calendar).

Resources + Links

Join the 5-day challenge to identify your best sellers and create a 30-day promo plan HERE

Ready to stop guessing and follow a proven system? Book your strategy call.

Get business tips sent right to your inbox - join the newsletter!

Watch on YouTube

Follow

Jacqueline on IG: @theproductboss

theproductboss.com

737. Your Business Isn’t Stuck — You’re Avoiding the Next Version of You

Thu, 08 Jan 2026 02:30:00 -0400

Are your sales inconsistent? It might be tempting to create a new product, new sales channel, or a new marketing strategy. In this episode, I’m sharing what’s actually stalling your revenue. Whether you’re overwhelmed by too many SKUs, posting on Instagram without asking for the sale, avoiding your numbers (cost of goods, profit margins, pricing), or staying stuck in a maker or side hustle mindset, this episode will help you pinpoint what’s actually blocking consistent sales. I’ll walk you through how to shift into CEO mode, simplify your product lineup with a hero product or core collection, commit to focused marketing (email marketing, social media, Shopify, Etsy, Amazon, wholesale, in-person markets), and use your data to make confident decisions that lead to sustainable growth and a more predictable sales system for your product business.

In This Episode, You’ll Learn:

00:00 Why your business is a mirror for your mindset.

03:45 How old identities cap your growth.

06:30 How perfectionism hides fear of being seen.

11:00 Why does fear of success show up as avoidance?

15:30 What you’re really avoiding when you say “I don’t know”.

21:15 Being known for something is better than being invisible.

23:15 The cost of avoiding a hero product.

30:30 One thing that’s hiding your visibility.

33:00 Why avoiding numbers keeps your profit stuck.

40:45 How to identify your biggest avoidance right now.

Resources + Links

Ready to stop guessing and follow a proven system? Book your strategy call.

Get business tips sent right to your inbox - join the newsletter!

Watch on YouTube

Follow

Jacqueline on IG: @theproductboss

theproductboss.com

736. Sell Premium Products Faster: Clarity, Visuals, Wholesale Prep | Live Coaching Call with Caprice Ericson

Thu, 01 Jan 2026 02:30:00 -0400

If your customers are confused, you’re leaving sales on the table. This episode will help you turn confused browsers into confident buyers. I’m sharing a coaching call with Caprice Ericson of Shop Pajama Mama, where I break down how to make it instantly obvious what you sell. We cover simple merchandising shifts that help customers see the value fast and say yes without needing a long explanation. You’ll also learn how to set up your booth or display like a curated boutique, use visual cues that prevent “what is this?” confusion, and test what’s working in real time so you can double down on the offers and displays that increase conversions. If you’re ready to create an easier shopping experience that leads to more sales (in-person and online), press play.

In This Episode, You’ll Learn:

00:40 The “you can’t sell what they can’t see” rule (and why premium products need extra clarity).

01:45 Simple merchandising fixes to make your packaging work with you, not against you.

03:00 The retail packaging trick Target uses when customers can’t see the product.

05:15 How to set up your booth like a boutique so shoppers understand your line instantly.

07:30 Why customers buy the mannequin (and how to use that to increase conversions).

10:00 Bundles that raise AOV, especially when sizing feels risky for gift buyers.

12:45 How to test what sells in real time at markets before you scale.

15:15 The mindset shift that will unlock your wholesale growth faster than you think.

17:30 What retailers actually want to see (hint: not 300 prints).

19:30 The easiest question to guide your next move: “How do I make it easy for them to say yes?”

Resources + Links

Ready to stop guessing and follow a proven system? Book your strategy call.

Get business tips sent right to your inbox - join the newsletter!

Watch on YouTube

Follow

Jacqueline on IG: @theproductboss

theproductboss.com

Shop Pajama Mama shop-pajama-mama.com

IG: @shop_pajama_mama

735. The Visibility Strategy That Turns Scrolls Into Sales | Live Coaching Session

Thu, 25 Dec 2025 02:30:00 -0400

Doing all the things and still not getting found? These simple shifts will be a game changer in your business. In today’s episode, I coach Jill Barnum, founder of The Clover Exchange, to grow visibility (and an unforgettable brand) that converts into sales. We unpack how to get more eyes on your brand, create shareable content that actually drives discovery, and show up with the confidence your goals require when the visibility increases. This episode will help you stop overcomplicating your marketing and start compounding results.

In This Episode, You’ll Learn:

01:05 How to clarify what you actually sell (beyond the physical product).

02:15 How to define your ideal customer so your messaging lands faster.

03:40 Simple ways to get more traffic without relying on paid ads.

05:15 How to measure real progress and stop discounting your growth.

06:35 The “success leaves clues” method: finding what’s working and doing more of it.

08:10 SEO basics that drive steady sales.

10:00 How to create content that the algorithm wants to push.

11:40 The visibility strategy that’s working right now.

13:40 How to build a brand identity people instantly recognize and want to share.

15:30 How to simplify your product line so you stop wasting time on low-performers.

17:30 The mindset shift: selling a feeling, an identity, and a point of view.

19:00 How to make your brand recognizable with a signature element.

20:30 A low-lift SEO blog strategy that can bring buyers to your shop over time.

22:10 How to do seasonal products without drifting off-brand.

23:30 How to reduce imposter syndrome by separating you from the brand.

25:10 How to leave this episode with a clear “do this next” plan.

26:15 The challenge: identify what’s gaining traction and double down this week.

Resources + Links

Ready to stop guessing and follow a proven system? Book your strategy call.

Get business tips sent right to your inbox - join the newsletter!

Watch on YouTube

Follow

Jacqueline on IG: @theproductboss

theproductboss.com

734. How to Make More Sales in January (Using Only What You Already Have)

Thu, 18 Dec 2025 02:30:00 -0400

January might be known as a slow sales month, but it doesn’t have to be. In this episode, I share our 4-step system for consistent, profitable sales in January without launching anything new. We’ll uncover common mistakes that slow down sales, how to use your sales data to double down on what already works, and I break down how to reposition your bestsellers for the New Year. Making record sales in January doesn’t take reinventing your entire business, this is your plan on what to refine and double down on to start 2026 with momentum.

In This Episode, You’ll Learn:

00:00 The biggest mistake product owners make when sales dip.

04:15 How being known for one thing leads to faster growth.

06:30 Proof that simple products can sell year-round with the right strategy.

09:00 How to continue to sell your products throughout the year.

13:15 How to identify what product to focus on using sales data.

20:30 Ways to reposition products for the New Year (without reinventing them).

24:45 Tips to create January-ready offers using bundles and kits.

27:30 4-week promotion plan to drive January sales.

Resources + Links

Ready to stop guessing and follow a proven system? Book your strategy call.

Get business tips sent right to your inbox - join the newsletter!

Watch on YouTube

Follow

Jacqueline on IG: @theproductboss

theproductboss.com

733. The 3 Numbers That Will Shape Your 2026 Sales

Thu, 11 Dec 2025 02:30:00 -0400

Before you make a single new goal for 2026, your business is already showing you what will work, and that’s in your numbers. In this episode, I break down the 3 most important metrics every product boss must track after Q4 to stop guessing and start growing with clarity. I talk about bestsellers, average order value, your sales engine, and how these 3 numbers become your roadmap for a stronger January and a more profitable year ahead. Get ready to step into 2026 as the CEO of your product business, not just the hustling maker.

In This Episode, You’ll Learn:

00:00 The 3 numbers that predict your next season of growth.

04:30 How to identify your true bestseller using the 80/20 rule.

11:30 Why creatives must stop reinventing and start repeating.

16:30 How to calculate and raise your average order value.

23:00 How to increase revenue without finding new customers.

26:00 What sales strategy is worth doubling down on next year?

32:00 How to use data to lead with confidence into 2026.

Resources + Links

Ready to stop guessing and follow a proven system? Book your strategy call.

Get business tips sent right to your inbox - join the newsletter!

Watch on YouTube

Follow

Jacqueline on IG: @theproductboss

theproductboss.com

732. How To Run a Product Business in 15 Minutes a Day (Yes, Really)

Thu, 04 Dec 2025 02:30:00 -0400

Are you working nonstop in your product-based business but still not seeing the results in your bank account? Let me tell you the good news, hustling harder is NOT the answer. In this episode, I break down how to build a simple weekly rhythm that actually supports your revenue goals and your real life. I walk you through a coaching session with a burned-out student who was doing “all the things,” and show you exactly how we reset her quarter with clear revenue targets, lifestyle goals, and a realistic weekly schedule for making, marketing, shipping, and CEO time. You’ll learn how to plan your quarter like a million dollar product boss, use the 15 Minute CEO Review to stay focused, and create systems that work whether you sell on Etsy, Amazon, wholesale, markets, or your own online shop. If you’re ready to work smarter with a repeatable system instead of relying on willpower and chaos, this episode will help you create a weekly rhythm that saves you time, grows your sales, and gives you more freedom.

In This Episode, You’ll Learn:

00:00 Why “doing more” isn’t growing your product business the way you hoped.

02:00 How to reverse burn-out before the holiday season.

04:00 How to connect your revenue goals to your lifestyle, family, and freedom vision.

06:30 Plan your quarter like a CEO: revenue targets, offers, and sales opportunities.

08:30 Building a weekly rhythm for product-based businesses (making, marketing, shipping).

11:00 Why willpower is not a renewable resource and how to use your best hours wisely.

13:00 The 15 Minute CEO Review: 4 simple questions to ask every Sunday or Monday.

15:00 Example weekly schedule for makers, manufacturers, and online shop owners.

17:00 How structure actually protects your creativity and prevents feast-or-famine sales.

19:00 Next steps if you want coaching, accountability, and a proven system inside The Product Boss Collective.

Resources + Links

Ready to stop guessing and follow a proven system? Book your strategy call.

Get business tips sent right to your inbox - join the newsletter!

Watch on YouTube

Follow

Jacqueline on IG: @theproductboss

theproductboss.com

731. What to Do When You’re Making Sales But Still Feel Broke (Stop Profit Leaks & Start Paying Yourself)

Thu, 27 Nov 2025 02:30:00 -0400

You’re making sales, but your bank account says otherwise. In this episode, I talk about why revenue feels like a lie when profit is missing, and the strategies you can use this quarter to get money back in your bank. I share a story of one of my students who has a million dollar business that was barely paying her, and the exact steps she took to turn it around. I also break down how to spot money leaks, what belongs in your true cost of goods, and how to separate your value as a CEO from the labor cost that goes into each product. Get ready to clean up your margins, pay yourself, and reinvest with confidence.

In This Episode, You’ll Learn:

00:00 Why seeing sales but not money in the bank is happening to so many makers.

04:00 Where most money leaks start in product businesses.

08:00 How to price so the product can actually bear its costs.

12:30 What to do when your market doesn’t match your price.

15:00 Why selling in the “easy” places might be sabotaging profit long term.

19:00 Math trick to price for wholesale and retail.

21:30 How do you increase average order value?

23:30 Why a free shipping threshold beats sitewide free shipping for most businesses.

25:45 The 10-week plan to lower costs and pay yourself.

Resources + Links

Book a FREE STRATEGY SESSION with our team HERE

The wait is over! Enrollment for The Product Boss Sales Accelerator is now open. This is the program where product-based business owners just like you learn how to grow sales, expand into new channels, and build profitable businesses, without piecing it all together alone. Enrollment won’t be open for long, so grab your spot before doors close. Sign up here.

Get business tips sent right to your inbox - join the newsletter!

Watch on YouTube

Follow

Jacqueline on IG: @theproductboss

theproductboss.com

730. Why Scattered Products Kill Repeat Sales (and What to Do Instead)

Thu, 20 Nov 2025 02:30:00 -0400

Your product line might be the reason customers are confused and not buying. In this episode, I walk you through why having scattered categories and “a little bit of everything” is quietly killing your sales, and what to do instead. In this episode, I’ll tell you how one student went from scraping by to consistent $15K-$35K months by focusing on a few core SKU’s. Listen in for the questions I ask in EVERY product audit, how to define what you want to be known for, and create a tight, profitable product line. Plus, we’ll talk about how to position your best sellers across Etsy, markets, and more. Get ready to simplify your shop and watch your sales grow.

In This Episode, You’ll Learn:

00:00 Why customers bounce when your categories are scattered.

05:00 Ways to apply retail display logic to your homepage, emails, bundles, and social channels.

08:15 Self-audit questions to see if your brand reads like a gift shop or a specialist.

13:15 How to use sales data from the last 6–12 months to identify best sellers.

17:45 Where sells best, website vs. Etsy vs. markets?

19:30 Can a 90-year-old tell what you sell in three seconds?

23:00 Your next steps to go from scattered to stand out in the next 90 days.

Resources + Links

Get customized coaching for your business - join the 60 minute qualification call!

Get business tips sent right to your inbox - join the newsletter!

Watch on YouTube

Follow

Jacqueline on IG: @theproductboss

theproductboss.com

729. What to Double Down on After Black Friday (If You Want to Scale in 2026)

Thu, 13 Nov 2025 02:30:00 -0400

Your holiday sales can become your year-round baseline. Here’s how. In this episode, I share exactly how to turn your Black Friday and Cyber Monday momentum into consistent, year-round sales, without adding endless new products or starting from scratch. You’ll learn how to identify and double down on your true best sellers, refine winning offers for January and beyond, and build a simple weekly sales rhythm across the channels that are already working. I’ll also show you how to read your real-time customer data (carts, bundles, clicks) and use “other people’s audiences” to keep fresh buyers discovering your brand. Walk away with a 3-step action plan you can implement in 10–30 minutes a day.

In This Episode, You’ll Learn:

00:00 Why Q4 momentum dies, and how to keep sales moving after the holidays.

02:00 The “other people’s audiences” play that jump-started my first big season.

04:00 The post-holiday fear: will orders crash? (and what to do about it.)

07:10 Stop chasing algorithms: why “new SKUs daily” kills profit and focus.

09:00 What data to track so you can stop guessing what's working and what to change.

10:15 The student who scaled one winning style to 7 figures.

12:15 Repeat what works, refine what’s ready, retire what’s not aligned.

13:30 How to identify what needs to be fixed and what to double down on.

15:00 What to do if markets slow down.

18:00 How to build your 90-day sales rhythm (what you sell, where, and when.)

20:25 Pricing for profit gets easier when you commit to a core product.

21:20 Power prompt: “My best seller this season was ___. I’ll double down by ___.”

22:30 Your 3 next steps to grow into 2026 without burning out.

24:00 Free 14-Day Focused Sales Action Plan (10–30 min/day to move the needle.)

Resources + Links

Get the 14-day plan for a record breaking holiday season HERE!

Get business tips sent right to your inbox - join the newsletter!

Watch on YouTube

Follow

Jacqueline on IG: @theproductboss

theproductboss.com

728. What's Keeping Your Product Sales Stuck? (For Etsy, Shopify, Wholesale, Amazon, and Market Sellers)

Thu, 06 Nov 2025 02:30:00 -0400

Say goodbye to chasing the algorithm, adding endless SKUs, or burning yourself out trying to “push through.” In this episode, I break down exactly why product businesses hit revenue plateaus (whether that’s $2K, $5K, $10K, or beyond) and the four practical shifts that move you past them without more hustle. You’ll learn how to simplify your offer line, price and bundle for profit, build a weekly sales rhythm that doesn’t rely on social media, and step into the CEO identity your next level requires. Walk away with a focused action plan you can apply across Etsy, Shopify, wholesale, markets, and more.

In This Episode, You’ll Learn:

00:00 Why plateaus happen (and why they’re a sign you’ve outgrown your old strategy.)

02:00 Reframing your mindset to make your next revenue goal a mile marker, not the finish line.

03:30 Are you making this mistake of being known for too many things?

09:00 Beware of pricing & offers that don’t scale (how to know your margins and raising AOV with bundles & upsells.)

12:30 How competing to be the “cheapest” is hurting your business.

14:20 The biggest marketing mistake I see business owners make (+ what to do instead.)

16:45 What to send instead of “newsletters” to actually get people to buy from your emails.

18:10 How to sell more through other people’s audiences (so you’re not dependent on your own following.)

20:00 How to upgrade your identity from Solopreneur to CEO.

22:15 How one of my students DOUBLED their revenue at markets with one change.

27:00 Your new mantra: “I’ve outgrown my old strategy, and I’m ready to lead the next version of me.” (and my business!)

Resources + Links

If you’ve been growing on your own and you’re craving consistent revenue, grounded strategy, and a supportive community of product-based founders, it might be time to explore The Collective.

This is where established product business owners come together to stabilize sales, simplify systems, and scale with confidence. Book a Collective Fitting Call. This is a conversation to see if The Collective is the right fit for you: no pressure, no push. Just clarity, insight, and an honest look at what’s next for your business.

Get business tips sent right to your inbox - join the newsletter!

Watch on YouTube

Follow

Jacqueline on IG: @theproductboss

theproductboss.com

727. Black Friday Marketing Plan: What to Prep, Post, Email, and Sell (Etsy, Shopify, Social Media and In-Person)

Thu, 30 Oct 2025 02:30:00 -0400

Say goodbye to the stress of scrambling the week of Thanksgiving and crossing your fingers for sales! I’m here to give you the exact, step-by-step plan to turn Black Friday through Cyber Monday into your most profitable weekend of the year. In this episode, we’ll walk through the simple weekly rhythm for November so you know what to sell, where to sell it, and how to prep every asset (from graphics to listings) without overwhelm. You’ll learn how to build a VIP early access list, map an email schedule that actually converts, and use extensions, ship-by cutoffs, and gift cards to keep revenue rolling into December. Whether you sell on Etsy, Shopify, Amazon, wholesale, or at markets, you’ll leave with a clear calendar, compelling offers, and the confidence to lead your sales like a true Product Boss.

In This Episode, You’ll Learn:

00:00 The plan you need NOW to beat last-minute holiday stress and guesswork.

02:00 How to choose the top offers to go all in on for maximum profit.

04:15 What you need to prep ASAP (graphics, listings, photos, banners, and more).

06:10 The truth about “up to 70% off” and smart discounting.

08:05 Week-by-week November plan to stay focused and on track.

10:00 Building a VIP early-access list that buys before the crowd.

12:10 Social and in-person tactics to grow your email list FAST.

14:00 Seeding demand: sneak peeks, social proof, urgency that converts.

16:20 Your email cadence playbook: how many, when, and what to say.

18:45 What to do AFTER Cyber Monday to boost sales.

20:10 How to set yourself up for momentum going into December.

22:00 How to serve customers shopping last minute (to boost more sales).

23:30 Ways to recognize and track gaps so you can sell more next time.

25:00 The “Keep it simple, seller” mindset to scale faster.

Resources + Links

🎁 Get your FREE Ultimate Black Friday Playbook HERE, the STEP-BY-STEP guide to a stress free, high profit holiday season!

Get business tips sent right to your inbox - join the newsletter!

Watch on YouTube

Follow

Jacqueline on IG: @theproductboss

theproductboss.com

726. Hope is NOT A Strategy (Set Yourself Up for Your Best Q4 Yet)

Thu, 23 Oct 2025 02:30:00 -0400

If you’ve been crossing your fingers for sales this holiday season but aren’t sure where they’re going to come from, this episode will show you exactly how to move from hoping to real results. I’m walking you through my CREATE Framework, our step-by-step system to create the momentum you need to drive consistent sales. Following this framework, you’ll be able to decide on a hero product to go all in on, refine your visibility, engage customers intentionally, and activate your sales plan to see real sales roll in. Whether you sell on Etsy, Shopify, or at markets, this episode will help you confidently plan your Q4 strategy so you can turn “I hope it works” into a clear strategy you can track.

In This Episode, You’ll Learn:

00:00 One of the most important lessons you’ll ever learn in business.

01:15 How to make more sales happen whether you sell on Etsy, Amazon, Shopify, or in person markets.

03:00 Is it clear what product you’re known for?

03:30 How to identify the best platform for you to sell on.

04:15 Way to intentionally engage your ideal customer (vs. waiting for them to engage with you.)

05:00 The simple sales rhythm to follow to get real results.

05:45 The plan you need to increase profit this Black Friday.

Resources + Links

🎁 Grab The Product Boss Black Friday Kit to plan, promote, and profit this season!

Get business tips sent right to your inbox - join the newsletter!

Watch on YouTube

Follow

Jacqueline on IG: @theproductboss

theproductboss.com

725. What to Do NOW So You’re Ready by Black Friday

Thu, 16 Oct 2025 02:00:00 -0400

Want to make record sales this Black Friday? This is your blueprint. Whether you sell candles, jewelry, apparel, stationery, or anything in between, what you do right now determines how much money you’ll make by the end of the year. In this episode, I walk you through my 3-step Holiday Readiness Framework to create your most profitable Black Friday season without needing to grow your audience or post nonstop on social media. These are the exact steps my students inside The Product Boss Sales Accelerator are using to turn slow seasons into record-breaking months and I’m breaking them down for you right here.

You’ll learn how to focus on what’s already working, how to get in front of other people’s audiences (my secret OPA method), and how to make more money from every single customer you already have. Plus, I’m giving you mindset shifts to help you lead your business through the season with confidence and clarity.

In This Episode, You’ll Learn:

00:00 Why October is the month that separates the businesses that sell vs struggle.

03:34 The holiday readiness framework.

05:00 How to get in front of other people's audiences (without ads.)

06:15 How to sell MORE to people who are already buying.

07:30 Turn your best selling product into a profit engine.

08:45 The ONE thing for you to focus on this week.

Resources + Links

Get business tips sent right to your inbox - join the newsletter!

Watch on YouTube

Follow

Jacqueline on IG: @theproductboss

theproductboss.com

724. From Idea to On Shelves At Nordstrom: How to Get Your Product in Front of the Right Buyers with Courtney Johnson

Thu, 09 Oct 2025 02:30:00 -0400

Today’s guest turned a simple idea into a sell out product sold in Nordstrom and other major retailers, and she’s here to show you how she did it. Courntey Johnson, former Founder of the yoga mat company MYSOLMAT is here to share the mindset and strategies behind spotting opportunities hiding in plain sight and transforming everyday frustrations into brilliant product ideas that sell. We also dive into creative, under-the-radar ways to get your products into the right hands, WITHOUT relying only on social media.

In This Episode, You’ll Learn:

00:00 - Who is Courtney Johnson?

01:30 - Why did Courtney start MYSOLMAT?

02:00 - What is the simplest way to guarantee your product will sell?

04:00 - What’s the Product Boss framework for creating a product?

04:51 - How vanity can guide your path to profit.

06:45 - Courtney’s cheat code for finding new product ideas.

09:15 - Why having a personal brand will take you farther, faster than a faceless business.

12:52 - How to use social media when you hate creating content.

14:40 - The most unhinged things Courtney Johnson did to get her product into retail shops.

16:15 - When does it make sense to send out samples of your product?

17:41 - The most overlooked social platform you need to be on, LinkedIn.

19:00 - How to use LinkedIn to reach buyers.

20:00 - What influencer marketers will give you the greatest ROI?

21:10 - The best and worst ways to cold pitch brands about your product.

Resources + Links

Let’s increase your holiday sales in just 5 days! Join the free Rock Your Holiday Challenge HERE!

Get business tips sent right to your inbox - join the newsletter!

Watch on YouTube

Follow

Jacqueline on IG: @theproductboss

theproductboss.com

Courtney on IG: @courtlynnjohnson

723. Break Into Gift Guides Using AI: Game-Changing PR Strategies for Product-Based Businesses with Gloria Chou

Thu, 02 Oct 2025 02:30:00 -0400

Ready to double down in Q4 without living on Instagram? This episode is your playbook for next-level visibility. PR powerhouse Gloria Chou is back to share the surprising shifts editors are making right now, why gift guides are your fastest path to credible traffic, and how AI-driven search is quietly picking the brands it will recommend next (hint: you want to be one of them). You’ll hear how scrappy founders are landing features in weeks, the simple assets buyers and journalists actually need, and the mindset that turns “busy season” into your biggest sales season. Tune in to walk away with clear priorities, fresh pitch angles, and the confidence to get seen—and sold—beyond social.

In This Episode, You’ll Learn:

00:00 - Who is Gloria Chou PR?

02:02 - Why you should be EXCITED for busy season!

05:00 - How to get your product into gift guides.

06:39 - What makes you stand out to press editors?

08:00 - The #1 AI tip no one is talking about!

09:47 - How important are great product photos?

11:05 - How to get more PR in five minutes with Perplexity!

14:44 - What do PR experts look for in your pitch?

20:37 - How often should you send out pitches about your product?

23:00 - How to rank on AI’s SEO and get recommended by Chat GPT.

26:26 - Why you should set up Google News Alerts for your name and your product’s name.

28:55 - A smarter way to prompt AI searches.

30:54 - How to avoid overwhelm in your busiest season.

34:45 - How 10% of your actions can drive 90% more results!

Resources + Links

Get featured in gift guides and dominate AI search - join the masterclass here!

Get business tips sent right to your inbox - join the newsletter!

Watch on YouTube

Follow

Jacqueline on IG: @theproductboss

theproductboss.com

Gloria Chou: @gloriachoupr

722. “I Had A 200K Business & Was Burned Out” Rebuilding for Profitability and Peace | Coaching Session

Thu, 25 Sep 2025 02:30:00 -0400

Ever wish you could start fresh and build your business your way? Today’s coaching session is your reminder that every new season brings opportunity, and sometimes the most powerful growth comes after a bold reset. My guest Karen Steuer of Tangled Roots Herbal built a $200,000 retail business, and when she realized the model was no longer serving her health or happiness, she courageously chose to reinvent her business online. In this conversation, you’ll hear what it looks like to pivot with purpose, release what no longer fits, and rebuild a business that supports the life you truly want.

In This Episode, You’ll Learn:

00:00 Where do you start when you’re “a mess”?

04:30 Making the bold decision for what’s best for your health and the health of the business.

07:15 How to know if it’s the right time to make a pivot in business.

10:00 The mindset shift it takes to rebuild for profit.

12:45 How to trust the process when you’re in an uncertain season in business.

19:30 Get in front of new audiences and accelerate sales.

Resources + Links

Get business tips sent right to your inbox - join the newsletter!

Watch on YouTube

Follow

Jacqueline on IG: @theproductboss

theproductboss.com

Karen Steuer: @tangled_roots_herbal

721. 2025 Holiday Sales Strategy: 10K Holiday Formula, A Simple Plan to Sell Out This Season

Thu, 18 Sep 2025 05:30:00 -0400

Welcome back Product Bosses! Let’s talk real numbers. What would an extra $10,000 this holiday season look like for your business? In this episode, I’m walking you through the exact formula to map out your $10K plan—whether that’s over a weekend, a month, or even in a single hour! I’m breaking down how to align your sales target with your best-selling products, calculate exactly how many units you need to sell, and shift from “I hope” to “I’ve got a plan.”

So many product-based business owners go into Q4 without a clear strategy. They think they need more products, more time, or more content—but what they really need is focus and simplicity. I’m showing you how to reverse engineer your holiday sales goal by choosing one standout product or offer, pricing it profitably, and creating visibility strategies that actually work. This is just a sneak peek of what we’re diving into inside the Rock Your Holiday Promotions Challenge, but I wanted to bring it to you here on the podcast so you can start taking action today.

If you’ve been feeling stuck, unsure of what’s possible, or overwhelmed by Q4, this episode is your sign that it can be simpler—and way more profitable—than you think. We’re doing the math (not the drama), and I’m showing you how to build a path to that $10K holiday season with clarity and confidence. Let’s do this together.

Resources:

Registration is officially OPEN for the Rock Your Holiday Promotions Challenge — our most popular free event of the year! In just 5 days, I’ll help you map out your complete holiday promotional plan so you know exactly what you’re selling, where you’re selling, and how to make this your most profitable season yet.
If you’ve ever wished that someone would just tell you exactly what works when it comes to scaling your product brand into real money, then I have something really special for you. I put together a special bundle of our top podcast episodes. Check out this totally free playlist of episodes here.
Join our mailing list for access to additional training and support to turn your business into the best it can be.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

720. 2025 Holiday Sales Strategy: Dos and Don’ts for Etsy, Shopify, Wholesale & Market Sellers

Thu, 11 Sep 2025 05:30:00 -0400

Welcome back Product Bosses! Let’s talk about the truth: if you’re waiting until November to plan your holiday sales, you’ve already missed half the season. Q4 is your biggest opportunity of the year, and in this episode, I’m giving you the 2025 Holiday Sales Strategy: Dos and Don’ts so you can finally stop winging it and start winning it.

Whether you’re selling on Etsy, Shopify, wholesale, or at in-person markets, I’ll show you how to avoid the costly mistakes that leave money on the table and what to do instead so you can go into this holiday season prepared, confident, and ready to sell out.

You’ll learn:

The 5 holiday sales strategies that actually move the needle in 2025
The 5 mistakes that stall growth and kill your margins
How to spotlight your best sellers, plan promotions early, and simplify your marketing
Why OPA (Other People’s Audiences) is your shortcut to more visibility without ads or endless content

If you’ve been feeling behind, unsure what to sell, or stuck relying only on social media, this episode is exactly what you need to reset, refocus, and finally have a Q4 that feels as good as it sells.

Resources:

Registration is officially OPEN for the Rock Your Holiday Promotions Challenge — our most popular free event of the year! In just 5 days, I’ll help you map out your complete holiday promotional plan so you know exactly what you’re selling, where you’re selling, and how to make this your most profitable season yet.
If you’ve ever wished that someone would just tell you exactly what works when it comes to scaling your product brand into real money, then I have something really special for you. I put together a special bundle of our top podcast episodes. Check out this totally free playlist of episodes here.
Join our mailing list for access to additional training and support to turn your business into the best it can be.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

Mentioned in this Episode:

Instacart

Discover more about how Instacart can work for you!

Click here to learn more

Gloci

Use Code JACQUELINESNYDER to get 15% OFF your order!

Click here to shop now!

719. Why Product Based Businesses Flop During the Holidays and How to Fix It Now

Thu, 04 Sep 2025 05:30:00 -0400

Welcome back Product Bosses! Let’s get real—if you’re waiting until October to prep for your holiday sales, you're already behind. September is your power month, and in this episode, I am giving you the roadmap to stop winging it and start winning it. I share why so many product-based businesses underperform during Q4 (hint: it's not because your product isn’t great), and how to start planning now to make this your most profitable season ever.

In this episode, you’ll learn:

Why September is the most important month of your Q4
The 3-part Holiday Sales Prep Triangle
How to avoid the top mistakes that cost product-based businesses thousands
What to fix on your website, product lineup, and promotion plan – starting today

If you’re feeling overwhelmed, unsure what to sell, or behind on prepping for the holidays, this episode is exactly what you need to reset and refocus. It's not about doing more—it's about doing it smarter. So let’s avoid the last-minute scramble and connect with your ideal customers to finally have a Q4 that feels as good as it sells! And stay tuned: next week, you'll get access to the free Rock Your Holiday Promotions Challenge, our most popular event of the year!

Resources:

If you’ve ever wished that someone would just tell you exactly what works when it comes to scaling your product brand into real money, then I have something really special for you. I put together a special bundle of our top podcast episodes. Check out this totally free playlist of episodes here.
Join our mailing list for access to additional training and support to turn your business into the best it can be.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

Mentioned in this Episode:

Instacart

Discover more about how Instacart can work for you!

Click here to learn more

Gloci

Use Code JACQUELINESNYDER to get 15% OFF your order!

Click here to shop now!

718. Fix What’s Not Working: The Truth About Your Physical Product Sales

Thu, 28 Aug 2025 05:30:00 -0400

Welcome back Product Bosses! Do you ever feel like the only way to grow your business is to post more, get featured, or go viral? You’re not alone. So many of us have been led to believe that more visibility is the magic key to sales success. But here’s the truth—more eyeballs on your brand won’t fix a leaky sales engine.

In this episode, I’m walking you through the core principle we teach inside the Sales Accelerator: before you scale, you need to audit. I share what happens when students like mine land massive visibility—like going viral, appearing on Shark Tank, or being featured by a celebrity —and what actually makes those moments convert into revenue. Spoiler alert: it’s not just about traffic. It's about having the right systems in place to convert that traffic into consistent, profitable sales.

So if you’ve ever launched a product, run a promo, or had a viral moment and thought, “Why didn’t this convert like I expected?”—this episode is for you. I’ll walk you through our three-part sales engine check: Attract, Convert, Multiply. You’ll discover how to plug your sales leaks, sell more with what you’ve already got, and finally build a business that’s ready to scale. Plus, I’ve got a free checklist to help you fix it fast—grab it in the show notes!

Resources:

If you’re ready to create a sales engine that works for your product, your life, and your revenue goals, then sign up for our next Sales Accelerator program. No overwhelm. No endless to-do lists. Just simple, strategic shifts that turn your existing efforts into a well-oiled machine.
Say hello to the Accelerate Your Sales podcast bundle. It’s my absolute best, totally-free playlist of episodes that will show you exactly how to stop being the best kept secret. Click here for your shortcut to more sales!
Join our mailing list for access to additional training and support to turn your business into the best it can be.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.
Want to make more money without new customers or new products? Grab my FREE Fix What’s Not Working Checklist and uncover simple tweaks to boost your revenue today. No overwhelm, no extra work—just quick fixes that help your business start paying you more.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

Mentioned in this Episode:

Instacart

Discover more about how Instacart can work for you!

Click here to learn more

Gloci

Use Code JACQUELINESNYDER to get 15% OFF your order!

Click here to shop now!

717. From Burnout to Breakthrough: What Happens When You Let Go of a Business | Coaching Session

Thu, 21 Aug 2025 05:30:00 -0400

Welcome back Product Bosses! Have you ever gotten to a place where your business just doesn’t feel aligned anymore? In today’s heartfelt coaching session, I sit down with Alyse Steiner, the founder of TOSI Nursing Covers, who’s at a crossroads: should she sell her business or shut it down completely? What started as a passionate product born from her experience as a new mom has turned into something she’s now outgrowing—and Alyse is looking for a graceful way to move on.

We dig into what it really means to exit your business—whether it’s through selling your inventory, handing over the reins to a new owner, or simply closing the chapter with intention. I share insights from my own journey of closing and selling businesses and how to look at your business as an asset, not a failure. We also brainstorm strategies for finding a buyer and packaging up the business to sell it as a “business-in-a-box.”

If you’re feeling disconnected from your current business or are dreaming about what’s next, this episode is a must-listen. Learn how to let go with clarity and confidence—and maybe even use this moment as fuel for your next big idea.

Resources:

Learn more about Alyse’s product at TOCI Mom!
Follow TOCI Mom on Instagram by clicking here.
If you’re ready to create a sales engine that works for your product, your life, and your revenue goals, then sign up for our next Sales Accelerator program. No overwhelm. No endless to-do lists. Just simple, strategic shifts that turn your existing efforts into a well-oiled machine.
Say hello to the Accelerate Your Sales podcast bundle. It’s my absolute best, totally-free playlist of episodes that will show you exactly how to stop being the best kept secret. Click here for your shortcut to more sales!
Join our mailing list for access to additional training and support to turn your business into the best it can be.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.
Want to make more money without new customers or new products? Grab my FREE Fix What’s Not Working Checklist and uncover simple tweaks to boost your revenue today. No overwhelm, no extra work—just quick fixes that help your business start paying you more.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

Mentioned in this Episode:

Instacart

Discover more about how Instacart can work for you!

Click here to learn more

Gloci

Use Code JACQUELINESNYDER to get 15% OFF your order!

Click here to shop now!

716. What If You Don’t Want to Hustle—But Still Want to Make Money in Your Product-Based Business? | Coaching Session

Thu, 14 Aug 2025 05:30:00 -0400

Welcome back Product Bosses! Today I’m coaching Sandra Nakashima, a talented chocolatier who’s re-entering the business world after years away. She loves her work but doesn’t want to be tied to long hours, a big team, or endless hustle. Her dream? A beautiful, profitable business that allows her to live fully—without sacrificing her time or energy.

In this session, we dig into the heart of her business model, deciding between growing her chocolate-making classes or her packaged chocolate sales, and uncovering why focusing on one first can make all the difference. You’ll hear how to increase your average order value, simplify your offers, and lean into what’s already working so your business works for you—not the other way around.

If you’ve ever thought, “I love my business, but I don’t want it to take over my life,” this conversation will feel like a deep breath and a clear plan forward. Tune in to learn how to make more while doing less, and build a business that supports the life you want to live.

Resources:

Learn more about Sandra and her company, Chocolate Making Fun!
Follow Sandra on Instagram by clicking here.
If you’re ready to create a sales engine that works for your product, your life, and your revenue goals, then sign up for our next Sales Accelerator program. No overwhelm. No endless to-do lists. Just simple, strategic shifts that turn your existing efforts into a well-oiled machine.
Say hello to the Accelerate Your Sales podcast bundle. It’s my absolute best, totally-free playlist of episodes that will show you exactly how to stop being the best kept secret. Click here for your shortcut to more sales!
Join our mailing list for access to additional training and support to turn your business into the best it can be.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.
Want to make more money without new customers or new products? Grab my FREE Fix What’s Not Working Checklist and uncover simple tweaks to boost your revenue today. No overwhelm, no extra work—just quick fixes that help your business start paying you more.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

Mentioned in this Episode:

Instacart

Discover more about how Instacart can work for you!

Click here to learn more

Gloci

Use Code JACQUELINESNYDER to get 15% OFF your order!

Click here to shop now!

715. What’s Really Holding Your Product Business Back (Hint: It’s Not Strategy) | Coaching Session

Thu, 07 Aug 2025 05:30:00 -0400

Welcome back Product Bosses! This week, I’m coaching Hannah Kirby, the founder of Stable-ish—a brand that’s reimagining how we talk about and accessorize mental health. After her heart-shaped pill case took off on Etsy, Hannah found herself with a loyal audience, a strong brand, and real traction. But despite that success, she’s stuck. Not because of strategy, but because of mindset. And if you’ve ever felt that invisible resistance too—like you’re not sure you’re allowed to go after the life you want—then Hannah’s story is going to hit home.

In this episode, we go beyond tactics and dive into what’s really holding Hannah back: the fear of not being worthy enough to do this work, and the legacy beliefs that tell her she should play it safe. Together, we explore how to rewrite those inner narratives so she can confidently step into the business owner she already is.

You don’t want to miss this one. It’s a powerful reminder that the business you’re building isn’t just about products—it’s about your personal growth, your legacy, and the belief that you’re allowed to want more. Tune in to get re-inspired and start shifting your own mindset today.

Resources:

Learn more about Stableish and Hannah’s work around mental health awareness.
Follow Hannah on Instagram by clicking here.
Say hello to the Accelerate Your Sales podcast bundle. It’s my absolute best, totally-free playlist of episodes that will show you exactly how to stop being the best kept secret. Click here for your shortcut to more sales!
Join our mailing list for access to additional training and support to turn your business into the best it can be.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

Mentioned in this Episode:

Instacart

Discover more about how Instacart can work for you!

Click here to learn more

Gloci

Use Code JACQUELINESNYDER to get 15% OFF your order!

Click here to shop now!

714. You Don’t Need an Audience to Build a Million-Dollar Product Business

Mon, 04 Aug 2025 05:30:00 -0400

Welcome back, Product Bosses! I know so many of you are out there asking yourselves, “How can I grow this business if I don’t have a big following?” Trust me, I hear this all the time—and I’m here to tell you that you do not need a huge audience to build a successful product-based business. In this re-air of one of our most-loved episodes, I share the story of how I launched my brand, Cuffs Couture, with no social media and no email list—and still turned it into a six-figure success.

What changed everything for me? Learning to get in front of other people’s audiences. In this episode, I’ll walk you through how you can do the same—whether that’s selling on Amazon, at in-person markets, or to wholesale accounts. These are all visibility channels that already come with built-in customers ready to buy. I also talk about why relying on “free” social media isn’t always the smartest path, and how to create a strategy that doesn’t rely on going viral.

So if you’ve been feeling stuck or discouraged about your follower count, this one’s for you. You can still build a thriving business—and I’ll show you how to start exactly where you are.

Note: In this re-aired episode there is mention of one of our programs called Multi-$tream Machine (MSM). Since the original airing of this episode, this program has been updated to be called The Sales Accelerator.

Resources:

If you’ve ever wished that someone would just tell you exactly what works when it comes to scaling your product brand into real money, then I have something really special for you. I put together a special bundle of our top podcast episodes.
Join our mailing list for access to additional training and support to turn your business into the best it can be.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

Mentioned in this Episode:

Instacart

Discover more about how Instacart can work for you!

Click here to learn more

Gloci

Use Code JACQUELINESNYDER to get 15% OFF your order!

Click here to shop now!

713. Ask Jacq: How to Turn Market Shoppers Into Repeat Online Buyers | Q&A

Thu, 31 Jul 2025 05:30:00 -0400

Hey there, Product Bosses! In this episode of the Ask Jacq Series, I’m answering a hot question from one of my students who absolutely dominates at her local farmer’s markets—making $3,000 in just four hours—but can’t get those happy shoppers to buy online. Sound familiar? Whether it’s due to product challenges (like meltable body butters in summer heat) or a website that’s just not converting, we dig into what’s really going on and what you can do to shift from one-time market sales to recurring online revenue.

We talk through how to nurture those leads, and why your website needs to pass the “grandma test” in order to convert. From simplifying customer expectations to improving messaging clarity, this episode is packed with ideas to help you bridge the gap between in-person connection and online convenience.

If you’re a product-based business owner who sells at markets, pop-ups, or in-person events and you want to grow your online store, tune in now. I’ll show you how to meet your customers where they are—and guide them right into your virtual checkout.

Resources:

If you’ve ever wished that someone would just tell you exactly what works when it comes to scaling your product brand into real money, then I have something really special for you. I put together a special bundle of our top podcast episodes.
Join our mailing list for access to additional training and support to turn your business into the best it can be.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

Mentioned in this Episode:

Instacart

Discover more about how Instacart can work for you!

Click here to learn more

Gloci

Use Code JACQUELINESNYDER to get 15% OFF your order!

Click here to shop now!

712. The Exact Steps I’d Take If I Launched a Product-Based Business Right Now

Mon, 28 Jul 2025 05:30:00 -0400

Welcome back, Product Bosses! Ever wonder what you should focus on first when starting your product-based business? In this re-aired favorite episode, I share the exact framework I’d use today if I were starting a brand-new business from scratch. After helping thousands of makers, manufacturers, and product creators over the years, I’ve seen the patterns that lead to success—and the common mistakes that slow people down.

We’re talking about what most people skip (and why it matters!), how to identify your ideal customer, validate your idea, create a scalable product, build a brand with lasting impact, and actually market your product before you ever try to sell it. Plus, I cover the 7 key phases of launching and growing a profitable product business—from “ideate it” to “grow it.”

If you’ve ever wondered, “Where do I start?” or “Am I missing something?”—this episode is the roadmap you’ve been waiting for. Plus I’m giving away my FREE Ultimate Checklist that will help you build and strengthen your Dream Product-Based Business. Listen in for more details.

Resources:

Grab the Ultimate Checklist for Building Your Dream Product-Based Business: TheProductBoss.com/dream
If you’ve ever wished that someone would just tell you exactly what works when it comes to scaling your product brand into real money, then I have something really special for you. I put together a special bundle of our top podcast episodes.
Join our mailing list for access to additional training and support to turn your business into the best it can be.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

Mentioned in this Episode:

Instacart

Discover more about how Instacart can work for you!

Click here to learn more

Gloci

Use Code JACQUELINESNYDER to get 15% OFF your order!

Click here to shop now!

711. Ask Jacq: How Pricing with Confidence Can Triple Your Sales | Q&A

Thu, 24 Jul 2025 05:30:00 -0400

Hey there, Product Bosses! In today’s Ask Jacq Q&A, we’re diving into one of the biggest roadblocks for product-based business owners—pricing. Whether you’re worried about charging too much or finding customers who “get” your value, this episode is here to shift your mindset and show you what’s possible.

First, I chat with one of my longtime students turned Product-Boss coach who took her $1 cookies and turned them into a $100K+ business—all by shifting her pricing and confidence. We talk about how she reframed her brand as a luxury item, leaned into value-based pricing, and found creative ways to grow using wholesale deals and strategic partnerships.

Next, I answer a question from a designer who's getting resistance from customers around price. But here's the twist—those customers might not be her ideal audience. We unpack how to stop relying on feedback from friends and family and instead ask the right questions to connect with the people who will actually buy (and love!) your product at full price.

If you’ve ever second-guessed your pricing or felt pressure to keep it “affordable,” this episode will help you reframe, refocus, and price like the CEO you are.

Resources:

Discover how to get your products Seen and Sold by joining my 5-day visibility boot camp. Sign up now to turn your visibility into sales!
If you’ve ever wished that someone would just tell you exactly what works when it comes to scaling your product brand into real money, then I have something really special for you. I put together a special bundle of our top podcast episodes.
Join our mailing list for access to additional training and support to turn your business into the best it can be.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

Mentioned in this Episode:

Instacart

Discover more about how Instacart can work for you!

Click here to learn more

Gloci

Use Code JACQUELINESNYDER to get 15% OFF your order!

Click here to shop now!

710. Why Your Product-Based Business Isn’t Growing (And What To Do First)

Mon, 21 Jul 2025 05:30:00 -0400

Welcome back, Product Bosses! We’re revisiting one of our most foundational coaching episodes because it’s that important. Whether you’re brand new or have been in business for years, chances are you may have skipped over a few key steps that are critical to lasting growth.

In this episode, I break down the four core foundations that are often missing from product-based businesses—and why these gaps may be the reason you're struggling to grow. From identifying your niche and ideal customer, to building a clear brand message, pricing your products with intention, and crafting irresistible offers, this episode is packed with actionable insights that will help you realign and thrive.

If you’ve been feeling stuck, scattered, or just not seeing the sales you expected, this re-air is the exact reset you need. Whether you're a student in one of my programs or just getting started, tune in now to fill in the missing pieces and finally build the business you’ve been dreaming of.

Note: In this re-aired episode there is mention of one of our programs called Multi-$tream Machine. Since the original airing of this episode, this program has been updated to be called The Sales Accelerator.

Resources:

Discover how to get your products Seen and Sold by joining my 5-day visibility boot camp. Sign up now to turn your visibility into sales!
If you’ve ever wished that someone would just tell you exactly what works when it comes to scaling your product brand into real money, then I have something really special for you. I put together a special bundle of our top podcast episodes.
Join our mailing list for access to additional training and support to turn your business into the best it can be.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

Mentioned in this Episode:

Instacart

Discover more about how Instacart can work for you!

Click here to learn more

Gloci

Use Code JACQUELINESNYDER to get 15% OFF your order!

Click here to shop now!

709. Ask Jacq: How to Boost Your Order Value Without Lowering Prices | Q&A

Thu, 17 Jul 2025 05:30:00 -0400

Hey there, Product Bosses! In today’s Ask Jacq episode, we’re diving into the question every product-based business owner asks at some point: How can I make more per order—without running constant discounts? I’m sharing two live coaching clips straight from my programs, where I help real students work through their pricing and bundling strategies in real time.

First, I speak with a skincare entrepreneur, about how to bundle her best-selling products in a way that feels like a complete solution for her customers. We talk about creating intentional regimens (like anti-aging or dry skin kits), offering small value-based incentives, and reinforcing her brand through packaging and bonuses. Then, we shift into a conversation about subscriptions—and why I usually recommend holding off on those until your business has steady repeat customers.

Next, I coach a jewelry maker from the UK who’s exploring how to increase her order value at in-person markets and on Etsy. The key? Understanding what your customer actually wants. We talk about analyzing buying behaviors, testing product groupings, and letting data—not guesswork—drive those decisions.

If you’re trying to grow without adding more complexity, this episode is packed with practical takeaways. Tune in and discover how to increase your AOV (average order value) in ways that align with your brand and make sense for your customer.

Resources:

Say hello to the Accelerate Your Sales podcast bundle. It’s my absolute best, totally-free playlist of episodes that will show you exactly how to stop being the best kept secret. Click here for your shortcut to more sales!
Join our mailing list for access to additional training and support to turn your business into the best it can be.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

Mentioned in this Episode:

Instacart

Discover more about how Instacart can work for you!

Click here to learn more

Gloci

Use Code JACQUELINESNYDER to get 15% OFF your order!

Click here to shop now!

708. How to Build Your Money Machine: The Five Incomes to Financial Freedom with Mel Abraham

Mon, 14 Jul 2025 05:30:00 -0400

Welcome back, Product Bosses! We’re bringing back one of our most powerful and popular episodes with Mel Abraham, a financial expert, business advisor, and bestselling author of Building Your Money Machine. This conversation is packed with mindset shifts and tangible strategies to help you separate your income from your effort—and finally start building the life you’ve been dreaming of.

Mel walks us through his Five Incomes Model, helping demystify what it really means to have “multiple streams of income” (spoiler alert: most of us have been thinking about it all wrong!). We also dig deep into money mindset, including what holds many entrepreneurs back, and how even $5 can start you on the path to financial independence.

Whether you're just beginning to build your product-based business or you're well on your way, this episode will inspire you to start viewing money as a tool—not a trap. Plus, we’ve included a freebie with 20+ creative ways to make extra income starting today. So tune in, take notes, and let’s build your money machine!

Resources:

Grab Mel’s Book, Building Your Money Machine: How to Get Your Money to Work Harder for You Than You Did for It!
Connect with Mel on Instagram.
Learn more about Mel and listen to his podcast here.
Looking for quick and creative ways to make money that you can implement, starting today? Grab our FREE 20 Ways to Make Money worksheet by clicking here.
Say hello to the Accelerate Your Sales podcast bundle. It’s my absolute best, totally-free playlist of episodes that will show you exactly how to stop being the best kept secret. Click here for your shortcut to more sales!
Join our mailing list for access to additional training and support to turn your business into the best it can be.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

Mentioned in this Episode:

Instacart

Discover more about how Instacart can work for you!

Click here to learn more

Gloci

Use Code JACQUELINESNYDER to get 15% OFF your order!

Click here to shop now!

707. Ask Jacq: How to Bridge Revenue Gaps and Sell More—Even in Your Off Season | Q&A

Thu, 10 Jul 2025 05:30:00 -0400

Hey there, Product Bosses! In this Ask Jacq Q&A coaching session, I’m answering questions straight from the students in my programs—and they’re ones you’ve probably asked yourself. First up, what do you do if your product sales drop during half the year, and you rely on a single revenue stream link Shopify during the slower months? I help one business owner create a plan to stabilize her income and use this slower season to prep for major growth. Spoiler: It’s not about doing more—it’s about being strategic.

Then, I coach another student who sells high-end camping tents and wonders if her revenue gap should be bigger due to her higher price point. In this episode, we get into how to set realistic, but stretchy, sales goals that reflect your pricing and support the business you want to build. Whether you sell $30 products or $2,000 ones, this conversation will help you better understand your numbers and what they’re telling you.

This episode is for every product-based business owner who's been wondering how to balance seasonality, make more money with the customers you already have, and build revenue with intention. Grab your notebook and let’s get into it—because your sales goals are totally within reach.

Resources:

Say hello to the Accelerate Your Sales podcast bundle. It’s my absolute best, totally-free playlist of episodes that will show you exactly how to stop being the best kept secret. Click here for your shortcut to more sales!
Join our mailing list for access to additional training and support to turn your business into the best it can be.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

Mentioned in this Episode:

Instacart

Discover more about how Instacart can work for you!

Click here to learn more

Gloci

Use Code JACQUELINESNYDER to get 15% OFF your order!

Click here to shop now!

706. The 4-Step Path to a Profitable Product-Based Business

Mon, 07 Jul 2025 05:30:00 -0400

Hey hey, Product Boss! Have you ever felt like your business is a bit all over the place—like you’re spinning your wheels and not getting where you want to go? You’re not alone. In this episode, I’m sharing the exact framework I use to help product-based business owners like you create structure and momentum. It’s called the 4P Success Pathway, and it’s the foundation every physical product-based entrepreneur needs to move from idea to income.

I break down the four essential components—Product, Position, Promote, and Profit. Whether you're starting out or scaling, you’ll learn how to make your products stand out in a crowded market, why positioning matters more than ever, and how to ensure you're not just making sales—but making money. I share my personal journey building Cuffs Couture, plus real examples from clients who’ve used this exact method to skyrocket their results.

If you’re ready to stop guessing and start growing, this episode is for you. Grab a pen, take some notes, and let’s get your business on the path to success.

Resources:

Say hello to the Accelerate Your Sales podcast bundle. It’s my absolute best, totally-free playlist of episodes that will show you exactly how to stop being the best kept secret. Click here for your shortcut to more sales!
Join our mailing list for access to additional training and support to turn your business into the best it can be.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

Mentioned in this Episode:

Instacart

Discover more about how Instacart can work for you!

Click here to learn more

Gloci

Use Code JACQUELINESNYDER to get 15% OFF your order!

Click here to shop now!

705. Ask Jacq: Managing Change—From Target Audiences to Product Styles in a Growing Product Business | Q&A

Thu, 03 Jul 2025 05:30:00 -0400

Hey there, Product Bosses! If your business is facing big shifts—whether in your audience, product lineup, or where you’re selling—this episode of Ask Jacq is for you. These short, focused coaching moments come straight from real conversations with students inside my programs, where we tackle the kinds of decisions that come up when your business starts evolving fast.

In this episode, I coach three amazing product-based business owners through the chaos of changing variables. One is wondering if she should switch up her product mix for in-person markets versus online sales. Another is navigating how to serve two distinct groups—local customers and First Nations communities around the country—with the same business. And the third is dealing with the complexity of managing multiple pajama styles, prints, sizes, and buyer preferences across regions.

When your audience grows, your product evolves, or your platforms shift, things can get complicated. But you don’t have to be everything to everyone—you just need a clear strategy that keeps you anchored as you scale. Tune in to find out how.

Resources:

If you’ve ever wished that someone would just tell you exactly what works when it comes to scaling your product brand into real money, then I have something really special for you. I put together a special bundle of our top podcast episodes. Check out this totally free playlist of episodes here.
Join our mailing list for access to additional training and support to turn your business into the best it can be.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

Mentioned in this Episode:

Instacart

Discover more about how Instacart can work for you!

Click here to learn more

Gloci

Use Code JACQUELINESNYDER to get 15% OFF your order!

Click here to shop now!

704. How to Create Consistent Sales and Stop the Revenue Roller Coaster

Mon, 30 Jun 2025 05:30:00 -0400

Hey there, Product Bosses! Are your sales all over the place—booming one week and quiet the next? You’re not alone, and more importantly, you’re not doing anything wrong. In this episode, I’m diving into one of the most common frustrations I hear from product-based business owners: unpredictable sales. Whether you're making $5K or $100K a month, the revenue roller coaster can feel very real.

So let’s talk about it. I’m sharing why so many of us experience random spikes and slumps in sales—and how we can change that. I walk you through the reasons your revenue feels so up and down: seasonality, dependence on the algorithm, lack of a proactive plan, and reactive discounts. But here's the thing—sales shouldn't be random. They're the result of structured, strategic effort. I explain how to shift from hopeful guessing to intentional planning with a simple yet powerful concept: the sales funnel.

You’ll learn how to create your own sales system that moves customers from stranger to buyer with clarity and confidence. This episode will help you reflect on what’s been working in your business, what needs a shift, and how to finally build a predictable sales engine. Tune in to learn how to trade chaos for consistency—and grow your product biz with purpose.

Key Takeaways from this episode:

Sales that feel random usually lack structure—not value or effort.
Consistency comes from a proactive, repeatable system—not viral posts or seasonal spikes.
A basic sales funnel—awareness, engagement, conversion—can transform your revenue strategy.
Most product businesses rely on hope or hustle. But real growth comes from strategy.
Self-auditing your last 3 months of sales reveals powerful patterns—repeat what works!
Plan your offers, promotions, and outreach in advance for sustainable, steady sales.
You don’t need ads or a huge following to succeed—you need a system that works.

Resources:

If you’ve ever wished that someone would just tell you exactly what works when it comes to scaling your product brand into real money, then I have something really special for you. I put together a special bundle of our top podcast episodes. Check out this totally free playlist of episodes here.
Join our mailing list for access to additional training and support to turn your business into the best it can be.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

Mentioned in this Episode:

Instacart

Discover more about how Instacart can work for you!

Click here to learn more

Gloci

Use Code JACQUELINESNYDER to get 15% OFF your order!

Click here to shop now!

703. Ask Jacq: How to Find Your Best Sellers and Simplify Your Product-Based Business | Q&A

Thu, 26 Jun 2025 05:30:00 -0400

Hey there, Product Bosses! Welcome to the very first episode of our brand new mini-series: Ask Jacq. These are short, powerful coaching episodes where I answer real questions from students inside our programs like Standout Society and the Product Boss Sales Accelerator. Because sometimes all it takes is one good question to unlock your next big breakthrough.

In this episode, we dive into three insightful coaching moments. First, I help a handmade salve maker figure out how to shift her focus away from a boutique mix and double down on her handmade best sellers. Then, we explore product selection for a print-on-demand brand and the importance of brand-building versus sampling everything. Finally, we talk strategy around pricing tiers and what really makes a “best seller” in a collection with multiple sizes.

Whether you're wondering how to narrow your focus, eliminate decision fatigue for your customers, or simply identify your hero product—you’ll walk away from this episode with clarity and actionable ideas. Let’s get into it!

Resources:

If you’ve ever wished that someone would just tell you exactly what works when it comes to scaling your product brand into real money, then I have something really special for you. I put together a special bundle of our top podcast episodes. Check out this totally free playlist of episodes here.
Join our mailing list for access to additional training and support to turn your business into the best it can be.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

Mentioned in this Episode:

Instacart

Discover more about how Instacart can work for you!

Click here to learn more

Gloci

Use Code JACQUELINESNYDER to get 15% OFF your order!

Click here to shop now!

702. Need Fast Sales? Try This 3-Day Product-Based Revenue Challenge

Mon, 23 Jun 2025 05:30:00 -0400

Hey there, Product Bosses! If you’ve ever found yourself needing to make sales quickly—without the time or energy for a full launch—this episode is for you. I walk you through my 3-Day Revenue Challenge to help you generate real cash from the products you already have. Whether it’s $500 or $5,000, this mini challenge is designed to push your limits and get results fast.

Inside this episode, you’ll learn how to create an irresistible offer without discounting your products, promote it with clarity and intention, and build momentum over three focused days. I share real-life examples from students who’ve successfully used these strategies.

This is more than a quick-cash strategy—it’s a confidence boost and a powerful exercise in showing up for your business. So grab a pen, map out your 3-day plan, and get ready to go all in. I’m cheering you on every step of the way. Let’s do this together!

Key Takeaways from this episode:

You don’t need new products to generate new revenue. Sell what already works with a fresh, compelling offer.
Focus on urgency, value, and ease. Create bundles, flash deals, or product drops that entice action.
Promotion is everything. Go loud on social, via email, and directly to past customers.
Day-by-day strategy matters. Launch with energy, build trust with proof, and close with urgency.
Everything is data. If you don’t make sales, you’re still gaining valuable insight to grow from.

Resources:

Discover how to get your products Seen and Sold by joining my 5-day visibility boot camp. Sign up now to turn your visibility into sales!
If you’ve ever wished that someone would just tell you exactly what works when it comes to scaling your product brand into real money, then I have something really special for you. I put together a special bundle of our top podcast episodes. Check out this totally free playlist of episodes here.
Join our mailing list for access to additional training and support to turn your business into the best it can be.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

Mentioned in this Episode:

Instacart

Discover more about how Instacart can work for you!

Click here to learn more

Gloci

Use Code JACQUELINESNYDER to get 15% OFF your order!

Click here to shop now!

701. Can You Build a Product-Based Business That Supports Your Dream Life? | Live Coaching Session

Thu, 19 Jun 2025 05:30:00 -0400

Welcome back Product Bosses In this heartfelt coaching session, I work with Meyla Ruwin—creative entrepreneur and founder of Beksan Designs—to dive into a different kind of strategy: one that starts with her ideal life. After experiencing profound personal loss, including the passing of her sister and co-founder, Meyla is now reimagining what success means to her. Her dream? A life filled with family connection, travel, self-care, and the kind of freedom that lets her play tennis in the morning and dream big in the afternoon.

But even with a thriving business and years of coaching under her belt, Meyla admits she’s still juggling distractions, struggling with time management, and figuring out how to truly embody her next-level self without doing more. Sound familiar? This episode isn’t about spreadsheets or sales tactics. It’s about creating alignment, collapsing time, and shifting from “doing” to “being.”

So if you’ve ever felt like you’re running toward your dream life but haven’t quite stepped into it yet—this one’s for you. Get ready to reflect, journal, and rethink how you’re spending your most valuable currency: your energy.

Key Takeaways from this episode:

Your business should support your life—not the other way around.
Energy is your most valuable asset.
You don’t need to do more to grow—clarity and focus are the real game changers.

Resources:

Learn more about Beksan Designs and show Meyla some love!
Follow Meyla and her product-based business on Instagram by clicking here.
Discover how to get your products Seen and Sold by joining my 5-day visibility boot camp. Sign up now to turn your visibility into sales!
Say hello to the Accelerate Your Sales podcast bundle. It’s my absolute best, totally-free playlist of episodes that will show you exactly how to stop being the best kept secret. Click here for your shortcut to more sales!
Join our mailing list for access to additional training and support to turn your business into the best it can be.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

Mentioned in this Episode:

Instacart

Discover more about how Instacart can work for you!

Click here to learn more

Gloci

Use Code JACQUELINESNYDER to get 15% OFF your order!

Click here to shop now!

700. What 700 Episodes Have Taught Me About Product Success, Failure, and Freedom

Mon, 16 Jun 2025 05:30:00 -0400

Welcome back Product Bosses—and wow, this is a big one! We’ve officially hit 700 episodes, and I’m still pinching myself. In this episode, I’m taking you behind the scenes of how we got here, from the early, messy days of starting the show to the evolution of leading the business now solo. I’ll reflect on what I’ve learned, what’s changed, and the deep gratitude I feel for each of you who has listened, supported, and grown alongside me.

This episode is a celebration—but also a masterclass in what it really takes to build a sustainable, resilient product-based business. I share some of the biggest truths that have stood the test of time: why bestsellers beat out more products, how diversified sales channels are key, and why profitability matters more than popularity. Plus, I’m giving you 7 of the most powerful mindset shifts I’ve picked up over the past 700 episodes—because I want you to keep moving forward, no matter where you are on your journey.

Whether you’ve been with us from episode one or just found your way here, thank you. This episode is packed with truth bombs, inspiration, and that nudge you might need to take your next bold step. Let’s celebrate 700—and dream even bigger for what’s next.

Resources:

Discover how to get your products Seen and Sold by joining my 5-day visibility boot camp. Sign up now to turn your visibility into sales!
Say hello to the Accelerate Your Sales podcast bundle. It’s my absolute best, totally-free playlist of episodes that will show you exactly how to stop being the best kept secret. Click here for your shortcut to more sales!
Join our mailing list for access to additional training and support to turn your business into the best it can be.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

Mentioned in this Episode:

Instacart

Discover more about how Instacart can work for you!

Click here to learn more

Gloci

Use Code JACQUELINESNYDER to get 15% OFF your order!

Click here to shop now!

699. Product Sales Down? The Proven Framework to Continue Growing Your Product-Based Business | Coaching Session

Thu, 12 Jun 2025 05:30:00 -0400

Welcome back, product bosses! I Today I’m re-airing a crowd favorite coaching session with Breanne of Texas Cork Company, who is business partners with her mom, and sells a variety of cork-made products and accessories! If you’ve been struggling with figuring out how to increase your sales and get more people to discover your business, that’s exactly what we’re going to be discussing!

Breanne and her mom have been getting most of their sales from in-person events, but they don’t have the space to grow further with always showing up in-person which is why they are wondering how they can get more people to discover their business without adding more events to their plate!

Together, we dive deep into nailing your niche and ideal customer, two of the core foundational steps, why you NEED to know your best path to profit, and why sometimes hiring is the next best step, if you need to get some of your time back!

Tune in as we discuss how Breanne can make some changes in her business, if she wants to keep growing to reach that next level.

Resources:

Learn more about Breanne’s product at Texas Cork Company
Follow Breanne’s business journey on Instagram
Access your FREE Delegation Worksheet to feel more organized, find an easier way to delegate, and get back your precious time to spend more time doing what you love! My FREE Delegation Worksheet is the perfect way to buy back your time.
Discover how to get your products Seen and Sold by joining my 5-day visibility boot camp. Sign up now to turn your visibility into sales!
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

Mentioned in this Episode:

Instacart

Discover more about how Instacart can work for you!

Click here to learn more

Gloci

Use Code JACQUELINESNYDER to get 15% OFF your order!

Click here to shop now!

698. How to Price Your Products for Profit: A Proven Formula for Scaling Your Product-Based Business

Mon, 09 Jun 2025 05:30:00 -0400

Hey there, Product Bosses! Have you ever looked at your pricing and thought, “There’s no way I can make money like this”? You’re not alone—and the truth is, most product-based business owners aren’t priced to scale. Whether you're selling on Etsy, Amazon, in-person markets, or your own website, if your pricing doesn’t support growth, it’s going to feel like you’re constantly spinning your wheels.

In this episode, I’m breaking down the common pricing mistakes that are keeping you from profit. We’ll cover why setting your prices based on “what feels fair” or what your competitors charge is a recipe for burnout. I also share the exact formula I teach inside my programs that works across all sales channels—from wholesale to direct-to-consumer—and how you can start applying it today.

If you’re tired of feeling like your business is running you, this episode will show you how to take control of your pricing, boost your margins, and finally build a business that grows with you—not against you.

Key Takeaways:

This episode is your roadmap to:

Understanding the real reason your pricing isn’t working—and how to fix it.
Using a proven pricing formula that allows you to grow across multiple platforms.
Building margins that support ads, discounts, and sustainable profit.

Resources:

Discover how to get your products Seen and Sold by joining my 5-day visibility boot camp. Sign up now to turn your visibility into sales!
Join our mailing list for access to additional training and support to turn your business into the best it can be.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

Mentioned in this Episode:

Instacart

Discover more about how Instacart can work for you!

Click here to learn more

Gloci

Use Code JACQUELINESNYDER to get 15% OFF your order!

Click here to shop now!

697. How to Delegate & Unlock More Time to Scale Your Product-Based Business | Live Coaching Session

Thu, 05 Jun 2025 05:30:00 -0400

Overwhelmed by your never-ending to-do list? You’re not alone. In this episode, I coach Sandy Palisch, the founder of Simply Organic Soap, on what it really looks like to delegate inside a product-based business—and how to start letting go without losing control. Whether you’re still a solo-preneur or you’ve got a small team, learning how to shift from “doer” to “leader” is the key to growing your business without burning out.

Sandy has been doing it all herself—making every product, answering every customer, and juggling every task. But as her business grows, it’s clear that something has to change. I walk her through the mindset, systems, and baby steps she can take to confidently delegate and protect her time. If you’ve ever said, “It’s just easier if I do it myself,” this episode is going to challenge you—in the best way.

Tune in to learn how to streamline your daily work, step into the CEO role, and make space for growth in your business.

Key Takeaways from this episode:

How to Delegate Like a CEO

Doing Everything Yourself Isn’t Sustainable
Time Tracking Reveals Your Biggest Time Drains
Start Delegating by Offloading Tasks You Don't Need to Touch
Hiring Doesn’t Have to Be Full-Time or Expensive
Create simple SOPs (Standard Operating Procedures)

Resources:

Learn more about Simply Organic Soap
Follow Sandy and Simply Organic Soap on Instagram by clicking here.
Discover how to get your products Seen and Sold by joining my 5-day visibility boot camp!
Join our mailing list for access to additional training and support to turn your business into the best it can be.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

Mentioned in this Episode:

Instacart

Discover more about how Instacart can work for you!

Click here to learn more

696. The Fear You’re Feeling? It Means You’re Close.

Mon, 02 Jun 2025 05:30:00 -0400

Hey hey, Product Bosses! Are you standing on the edge of something big? That buzzing fear in your gut might not be a red flag… it might be the sign you’re about to step into your next level. In this episode, I’m getting personal and sharing what it really feels like to walk through fear in business. Whether you’re about to raise your prices, finally launch your product, or take a bold step forward, I want you to hear this: fear isn’t failure—it’s transformation in motion.

I’ve been there myself—questioning whether I could really charge more for a program I poured my heart into, wondering if people would see my worth. But leaning into that discomfort helped me grow into the role I was meant to play—as a leader, a coach, and the visionary behind The Product Boss. I’ve learned that fear shows up right before the breakthrough.

So if you’re in that in-between space right now—if your heart is pounding and your doubts are loud—I want you to know: you’re not alone. You’re close. Let this episode be the push you need to keep going. I believe in you.

Resources:

Join our mailing list for access to additional training and support to turn your business into the best it can be.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

Mentioned in this Episode:

Instacart

Discover more about how Instacart can work for you!

Click here to learn more

Gloci

Use Code JACQUELINESNYDER to get 15% OFF your order!

Click here to shop now!

695. "What To Do When You Get Knocked Off on Amazon" | Live Coaching Session

Thu, 29 May 2025 05:30:00 -0400

Welcome back, Product Bosses! In this episode, I coach the amazing Sherinata, founder of Karelia Creations, a brand that makes stunning Shungite jewelry and EMF protection products. She’s built a solid Amazon presence—but recently took a massive hit when her best-selling product was knocked off by her former manufacturer. Yep, it’s as bad as it sounds.

We dive deep into what to do when you're copied and how to stay focused when your business gets shaken. I help Sherinata get clarity by revisiting her best sellers, identifying her true ideal customer, and refining her product positioning to stand out stronger than ever. This is about more than recovery—it’s about reinvention.

If you’re facing a business roadblock—or fearing you might one day—this episode will give you the confidence and tools to keep going. Because when your brand is clear and strong, no knockoff can take your place. Let’s dig in.

Resources:

Learn more about Karelia Creations https://kareliacreations.com/.
Follow Sherinata and Karelia Creations on Instagram by clicking here.
Join our mailing list for access to additional training and support to turn your business into the best it can be.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

Mentioned in this Episode:

Instacart

Discover more about how Instacart can work for you!

Click here to learn more

Gloci

Use Code JACQUELINESNYDER to get 15% OFF your order!

Click here to shop now!

694. Selling Your Physical Products Isn’t Manipulation—It’s an Act of Service

Mon, 26 May 2025 05:30:00 -0400

Hey hey, Product Bosses! Let’s talk about something that so many product-based business owners feel but don’t always admit: the fear that selling is somehow sleazy. Maybe you’ve hesitated to send that email, post on social, or make the offer because you didn’t want to come off pushy. I’ve been there—and I’ve heard it over and over again from our students. But here’s the truth I want you to take in today: selling isn’t manipulation, it’s service.

In this episode, I walk you through how to shift from shame to service by seeing selling not as something you do to someone, but for them. When you truly understand your customer’s needs, when your product solves a problem or fulfills a desire, not sharing it becomes the real disservice. You’ll hear me share real examples, practical mindset shifts, and how to align your brand and message so your product speaks directly to your ideal customer’s heart.

If you’re ready to stop hiding and start selling with purpose, this episode will speak right to your soul. Let’s build that bridge between your customer and your product—because the solution they need might be the one you’re afraid to offer. And if you want to go even deeper, doors are open to Standout Society! I’d love to welcome you in.

Resources:

Join me inside Standout Society and get the clarity your business deserves.
Join our mailing list for access to additional training and support to turn your business into the best it can be.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

Mentioned in this Episode:

Instacart

Discover more about how Instacart can work for you!

Click here to learn more

Gloci

Use Code JACQUELINESNYDER to get 15% OFF your order!

Click here to shop now!

693. "How to Build a Profitable Product-Based Business Around Purpose (Not Just Product)" | Coaching Session

Thu, 22 May 2025 05:30:00 -0400

Hey hey, Product Bosses! In this episode, I’m coaching the incredible Francina Kahl, founder of Be Still Tea—a purpose-driven brand built around stillness, presence, and emotional connection. Francina’s journey began in 2020 through a personal healing experience, where steeping loose-leaf tea became her daily practice of stillness. Her business has since expanded into tea ceremonies, coaching, and community, all rooted in helping people reconnect with themselves.

Now, Francina is entering a season of transformation. She’s moving her family of seven across the world and facing a pivotal question: how do you run a product-based business when your physical presence can no longer be at the center of it? We unpack what it means to scale impact while simplifying operations, and how to stay aligned with your purpose through it all.

This episode will inspire anyone navigating change or craving more intentionality in their business. Whether you’re feeling the weight of logistics or questioning where your passion truly lies, Francina’s story will remind you of the power of purpose and the importance of creating from the heart. Let’s dive in.

Resources:

Check out Francina’s tea selection and learn about her story here.
Follow Francina and Be Still Tea on Instagram by clicking here.
Join me inside Standout Society and get the clarity your business deserves.
Join our mailing list for access to additional training and support to turn your business into the best it can be.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

Mentioned in this Episode:

Instacart

Discover more about how Instacart can work for you!

Click here to learn more

Gloci

Use Code JACQUELINESNYDER to get 15% OFF your order!

Click here to shop now!

692. The Real Reason Product Business Sales Feel Hard (and How to Make a Profit)

Mon, 19 May 2025 05:30:00 -0400

Hey hey, Product Bosses! I know what it’s like to be out there posting, emailing, launching, and still wondering why the sales just aren’t coming in. In this episode, I’m getting real with you about why your business might feel like an uphill battle—and no, it’s not because you’re not working hard enough. It’s because you might be missing clarity—in your brand, your message, and your customer connection.

I share a personal story of a time when I thought I had done everything right for a launch—but it flopped. It wasn’t until I got super clear on who I was talking to, what I wanted to be known for, and how my product was different, that things started to turn around. And I didn’t change the product—I changed the message.

This is your reminder that you’re not broken and your business isn’t either. You might just be at a turning point. So if you’re ready to stop spinning your wheels and start selling with more confidence and ease, I’ve got you. Plus, if you’re ready to take this work even deeper, the doors are open to Standout Society—my signature program to help you build a brand that truly stands out.

Resources:

Join me inside Standout Society and get the clarity your business deserves.
Join our mailing list for access to additional training and support to turn your business into the best it can be.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

Mentioned in this Episode:

Instacart

Discover more about how Instacart can work for you!

Click here to learn more

Gloci

Use Code JACQUELINESNYDER to get 15% OFF your order!

Click here to shop now!

691. "Am I the Bottleneck in My Physical Product Business?" | Coaching Session with Jen of Corkscrew Imports

Thu, 15 May 2025 05:30:00 -0400

Hey hey, Product Bosses! Today I’m coaching Jen, the incredible founder of Corkscrew Imports, a Canadian-based business that connects wine lovers and restaurants to underrepresented, small-batch wineries from around the world. Jen is a solo entrepreneur with a deep passion for wine and global culture—but like many of you, she’s finding herself overwhelmed, under-supported, and struggling to scale.

In this coaching session, we dig into one of the biggest roadblocks facing so many product-based business owners: becoming the bottleneck in your own success. Jen is juggling everything—sales, operations, fulfillment, and supplier relationships—and it’s slowing her down. We explore how to build a plan around her highest-value customers, implement simple systems, and eventually get her out of the day-to-day weeds so she can stay front-facing and focused on growth.

If you’ve ever thought, “I’m the problem,” you’re not alone. But here’s the truth: you’re also the solution. This episode will help you shift from scattered to strategic, so you can start selling smarter, not harder.

Resources:

Check out Jen’s wine collections and learn more about her story here.
Follow Corkscrew Imports on Instagram by clicking here.
Want to stand out from the competition? Join my FREE masterclass and learn my Stand Out Method that will help make your products irresistible!
Join our mailing list for access to additional training and support to turn your business into the best it can be.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

Mentioned in this Episode:

Instacart

Discover more about how Instacart can work for you!

Click here to learn more

Gloci

Use Code JACQUELINESNYDER to get 15% OFF your order!

Click here to shop now!

690. Every Action Is Feedback: What Your Product-Based Business Is Trying to Teach You

Mon, 12 May 2025 05:30:00 -0400

Hey hey, Product Bosses! Have you ever launched something, sent out an email, or posted on social and felt like it just didn’t land the way you expected? In this honest and heartfelt episode, I’m taking you behind the scenes of a real-time business decision I made—and how I turned what could’ve felt like a setback into a powerful learning moment.

As I continue to evolve The Product Boss, I’ve been in the process of reimagining programs, reworking messaging, and reshaping how I show up for this community. That means testing, iterating, and sometimes—letting go of ideas that just didn’t resonate. But instead of seeing that as a failure, I now see it as a valuable signal. Because in business, there’s no such thing as wasted effort—every action is feedback, and every result is a chance to refine your strategy and grow stronger.

If you’ve ever launched, posted, pitched, or promoted something and felt disappointed by the outcome, this episode is for you. You’ll walk away with a new mindset and practical tools to turn your business challenges into powerful growth opportunities.

Resources:

Join our mailing list for access to additional training and support to turn your business into the best it can be.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

Mentioned in this Episode:

Instacart

Discover more about how Instacart can work for you!

Click here to learn more

Gloci

Use Code JACQUELINESNYDER to get 15% OFF your order!

Click here to shop now!

689. “I Launched My Product-Based Business… So Why Aren’t Sales Coming In?” | Coaching Session with Ashley of Saints & Ivy

Thu, 08 May 2025 05:30:00 -0400

Hey hey, Product Bosses! In this week’s coaching session, I sit down with Ashley Terrell, founder of the children’s pajama brand Saints & Ivy, who’s navigating the early stages of her product launch. Like many of you, Ashley launched a beautiful product with heart and purpose—but found herself stuck when sales didn’t follow. She came to me with questions like: “Why isn’t anyone buying?” and “What should I post on social media?”

Together, we uncover that this isn’t a product or price problem—it’s an awareness problem. So many small businesses struggle with this exact hurdle. Ashley and I work through a visibility strategy, starting with defining her ideal customer and then using the ABCs of content (Attract, Bond, Convert) to build a rhythm for her brand on social media. It’s not about posting more, it’s about posting with purpose.

Ashley’s mission to bring culturally inclusive, representation-rich pajamas to the market is powerful—and what she needed most was for people to see it. In this episode, I help her connect the dots between product, brand voice, and customer identity. If you're building a business rooted in heart and impact, this episode will give you the roadmap to get visible, build connection, and ultimately boost sales.

Resources:

Learn more about Ashley’s line of sleepwear here.
Follow Saints and Ivy on Instagram by clicking here.
Join our mailing list for access to additional training and support to turn your business into the best it can be.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

Mentioned in this Episode:

Instacart

Discover more about how Instacart can work for you!

Click here to learn more

Gloci

Use Code JACQUELINESNYDER to get 15% OFF your order!

Click here to shop now!

688. The Fix: Why Your Sales Are Inconsistent -- and the One Shift That Changes Everything

Mon, 05 May 2025 05:30:00 -0400

Welcome back Product Bosses! Let’s talk about something every business owner dreads but few know how to fix: unpredictable sales. One day you're making money, the next you're refreshing your shop wondering where everyone went. In this episode, I’m walking you through the real reason your sales feel scattered—and the one mindset shift that could stabilize your entire business.

This isn’t about hacks or hustling harder. It’s about understanding how your current strategy (or lack of one) is creating a shaky foundation—and what it looks like to rebuild with consistency in mind. I’ll share what I’ve seen behind the scenes with clients who have turned sporadic sales into repeatable results, plus the mental block that might be keeping you from doing the same.

If you're stuck in a cycle of second-guessing and reacting, this episode is your chance to get ahead of the curve. Let’s stop chasing sales and start building something sustainable, strategic, and profitable—on your terms.

Resources:

Join our mailing list for access to additional training and support to turn your business into the best it can be.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

Mentioned in this Episode:

Instacart

Discover more about how Instacart can work for you!

Click here to learn more

Gloci

Use Code JACQUELINESNYDER to get 15% OFF your order!

Click here to shop now!

687. “How to Fix Your Product Lineup and Get Consistent Sales” | Coaching Session

Thu, 01 May 2025 05:30:00 -0400

Hey hey, Product Bosses! If you’ve been struggling with inconsistent sales and wondering if your product lineup is part of the problem, this episode is for you. I’m joined by Caley Morris, the founder of Caley-Beth, a Toronto-based body care brand known for its soap-free, zero-waste products. While Caley has seen great traction in in-person markets, she’s now ready to create more steady income through online and wholesale channels—but isn’t sure where to start.

Together, we dive into her lineup and simplify the path forward. I coach Caley through the power of narrowing down to her five “hero” products and cutting out the distractions. We also shift her messaging from confusing product features like “soap-free” to customer-centered hooks like “better than soap.” These small but mighty changes create clarity, elevate her brand, and make buying easy for her audience.

If your business feels like a digital department store or if your messaging isn't landing with customers, tune in. This episode is packed with actionable advice to help you clean up your product offerings, elevate your marketing, and finally experience consistent sales.

Resources:

Learn more about Caley-Beth’s products here.
Follow Caley-Beth on Instagram by clicking here.
Join our mailing list for access to additional training and support to turn your business into the best it can be.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

Mentioned in this Episode:

Instacart

Discover more about how Instacart can work for you!

Click here to learn more

Gloci

Use Code JACQUELINESNYDER to get 15% OFF your order!

Click here to shop now!

686. Here's Why Your Sales Are Inconsistent (and How to Start Fixing It Permanently)

Mon, 28 Apr 2025 05:30:00 -0400

Welcome back Product Bosses! Does your business feel like a roller coaster ride—one month you're making great sales and the next you're wondering what went wrong? You’re not alone, and in this episode, I’m here to help you get off that unpredictable sales cycle and into a place of steady, consistent growth.

I’m breaking down the five most common reasons why your product-based business may be feeling stuck: from selling too many products (and none of them clearly), to a brand that isn’t connecting emotionally with your audience, to marketing that feels random instead of repeatable. We also talk about the importance of a website that’s actually built to convert, and why doing all the things yourself might be holding your business back more than helping it.

If you're done with the up-and-down hustle and ready to build a business that grows sustainably—with a real plan behind it—this episode is your roadmap. Let’s dive into what’s really going on under the hood of your business, fix what’s broken, and get your sales engine running smoothly again.

Resources:

Head over to my Instagram, @theproductboss, and message me the word DREAM to grab my FREE checklist where I show you how to build your dream business so that you can live your dream life. Don’t forget, you must be following me on Instagram to receive my message so make sure you hit the follow button, if you haven’t already!
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

Mentioned in this Episode:

Instacart

Discover more about how Instacart can work for you!

Click here to learn more

Gloci

Use Code JACQUELINESNYDER to get 15% OFF your order!

Click here to shop now!

685. “Struggling with Slow Sales? How to Focus on Bestsellers and Find Loyal Customers” | Coaching Session

Thu, 24 Apr 2025 05:30:00 -0400

Hey hey, Product Bosses! We’re pressing play again on one of our most impactful coaching sessions—because the strategies we uncovered here are truly timeless.

Do you ever feel like you’re offering so many products but aren’t sure what’s really sticking? You’re not alone. In this coaching session, I sit down with Ashleigh, the founder of Teal Meal, a brand creating eco-friendly, non-toxic baby products like silicone sippy cups, bowls, and utensils. Ashleigh came into this session feeling overwhelmed by her wide product range and low monthly sales—and she was ready for clarity and focus.

Together, we dig into why leaning into your best sellers is the fastest way to simplify your business and grow your revenue. I walk Ashleigh through how to identify her ideal customer—hint: it’s the first-time mom who wants clean, safe, and beautifully designed products—and how to speak directly to her through clear, benefit-focused messaging.

If you’ve ever felt unsure of how to convert social media traction into real sales or wondered if you’re spreading yourself too thin, this episode will feel like the reset you didn’t know you needed. Sometimes going back to your best sellers is exactly how you move forward.

Resources:

Learn more about Teal Meal here.
Follow Ashleigh and Teal Meal on Instagram by clicking here.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

Mentioned in this Episode:

Instacart

Discover more about how Instacart can work for you!

Click here to learn more

Gloci

Use Code JACQUELINESNYDER to get 15% OFF your order!

Click here to shop now!

684. What the Trump Tariffs Mean for Small Physical Product-Based Business (And How to Pivot)

Mon, 21 Apr 2025 05:30:00 -0400

Welcome back Product Bosses! Are you hearing all the chatter about tariffs and wondering what it means for your small business? In this episode, I’m diving deep into the proposed Trump tariffs and how they might impact physical product-based businesses—especially those that rely on importing materials or finished goods. But before you panic, let me be clear: this isn’t a fear-based conversation. It’s a proactive one.

I’m sharing what I’ve learned after 20+ years in this industry and walking you through how to create a plan to get through this. We’ll talk about the opportunity to pivot, why nimble businesses like yours actually have the edge, and how this could be the moment that levels the playing field between small brands and mass-market giants. You’ll also hear ideas for shifting your supply chain, rethinking pricing, and using this moment to tell a stronger brand story that resonates with your customers.

If you’ve been feeling shaken by the headlines, this episode is your reminder that you are resilient, resourceful, and ready. This is your time to pivot with purpose—and I’m right here with you every step of the way.

Resources:

Head over to my Instagram, @theproductboss, and message me the word DREAM to grab my FREE checklist where I show you how to build your dream business so that you can live your dream life. Don’t forget, you must be following me on Instagram to receive my message so make sure you hit the follow button, if you haven’t already!
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

Mentioned in this Episode:

Instacart

Discover more about how Instacart can work for you!

Click here to learn more

Gloci

Use Code JACQUELINESNYDER to get 15% OFF your order!

Click here to shop now!

683. "I Thought I Wanted Amazon… But Here's What I Really Need for my physical product business” | Coaching Session

Thu, 17 Apr 2025 05:30:00 -0400

Hey hey, Product Bosses! In this episode, I’m coaching Asli Wade of Boutique Butterlu—one of my incredible Inner Circle Masterminders. Asli is an Etsy veteran who built a nearly million-dollar business selling personalized picture frames and custom gifts. But after Etsy’s algorithm shifted and her sales started slowing, she found herself wondering: Should I start selling on Amazon?

As we explored that together, it became clear that what Asli really needed wasn’t just another platform—it was direction, clarity, and a reconnection to the joy in her business. During our session, we talked about how getting face-to-face with customers at a recent in-person market gave her powerful feedback on what people actually want. We looked at how she can use that feedback to evolve her brand and find better-fit markets for her new, joy-filled designs.

This episode is for all my multi-passionate creatives who are asking, “Where do I go from here?” If you're in the messy middle—between what used to work and what’s next—you’re going to love this one. Let’s shift from burnout to alignment, from guessing to growing… all with more joy.

Resources:

Learn more about Boutique Butterlu here.
Follow Asli Wade on Instagram by clicking here.
Head over to www.theproductboss.com/wholesalescripts to download two FREE scripts that will help guide on your wholesale journey or DM me the word “wholesale” on Instagram and I’ll send you the link.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

Mentioned in this Episode:

Instacart

Discover more about how Instacart can work for you!

Click here to learn more

Gloci

Use Code JACQUELINESNYDER to get 15% OFF your order!

Click here to shop now!

682. What We’re Getting Wrong About Customers (And What to Do Instead)

Mon, 14 Apr 2025 05:30:00 -0400

Are you building your product-based business around what you want—or what your customers truly need? In this episode, I uncover one of the most common mistakes entrepreneurs make: creating products and marketing strategies without truly understanding the customer on a deeper level. If your sales feel slow, your messaging isn’t landing, or you’re feeling stuck in what to make next, this episode might just be your turning point.

I’ll walk you through a powerful shift: from product-centered to customer-centered thinking. From vague customer avatars to assumptions about who your buyer is, we’re breaking those patterns and diving into what really matters—your customer's needs, wants, desires, and even their secret “mmm” moments. Whether you’re selling candles, cookies, or skin cream, this episode helps you think like your customer and build a brand they can’t stop talking about.

Plus, I’ll share my 3-part Customer-Centered Blueprint—insight (not assumption), product development with the customer in mind, and marketing that mirrors back what your customers truly care about. You’ll also get real-life examples, mindset shifts, and action steps to start applying this TODAY. Ready to make your marketing easier and your business grow faster? Let’s get to work!

Resources:

Head over to my Instagram, @theproductboss, and message me the word DREAM to grab my FREE checklist where I show you how to build your dream business so that you can live your dream life. Don’t forget, you must be following me on Instagram to receive my message so make sure you hit the follow button, if you haven’t already!
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

Mentioned in this Episode:

Instacart

Discover more about how Instacart can work for you!

Click here to learn more

Gloci

Use Code JACQUELINESNYDER to get 15% OFF your order!

Click here to shop now!

681. "Help! I Can’t Run Ads — How Do I Grow My Product-Based Business?" | Coaching Session | Coaching Session

Thu, 10 Apr 2025 05:30:00 -0400

Welcome back Product Bosses! What do you do when your business is restricted from running ads — but you still need to grow? That’s exactly the challenge Dr. Angie Krause is facing. As a telehealth veterinarian and founder of Boulder Holistic Vet, Dr. Angie sells CBD supplements and holistic products for pets. But with ad bans on hemp-related products and a big drop in SEO traffic, she’s feeling stuck and searching for a new path forward.

In this episode, I help Dr. Angie reimagine her content strategy, turning her casual podcast into a powerful funnel for trust and sales. We dig into how to structure messaging around pet health concerns — like cancer, allergies, and chronic inflammation — and how to position Dr. Angie as the go-to expert for pet owners seeking integrative care. Plus, we unpack how to repurpose blogs, email, and podcast content for maximum visibility.

If you’ve ever felt like the rules are stacked against your business, let this episode be your reminder: there’s always another way. Tune in for fresh ideas on how to build a magnetic brand, create content with purpose, and make marketing feel simple — even if ads aren’t an option.

Resources:

Learn more about Boulder Holistic Vet here.
Follow Dr. Angie on Instagram by clicking here.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

Mentioned in this Episode:

Instacart

Discover more about how Instacart can work for you!

Click here to learn more

Gloci

Use Code JACQUELINESNYDER to get 15% OFF your order!

Click here to shop now!

680. How To Start an Ecommerce Business in 2025

Mon, 07 Apr 2025 05:30:00 -0400

It’s 2025! You’re finally ready to take the plunge into entrepreneurship. Or maybe you’ve been working on the “next big thing” for a while now, but are stuck on how to get it off the ground. Guess what… you can do it! And I’m here to help. In this episode, I’m breaking down the key steps to turn your amazing idea into a successful online business.

My family comes from a long line of entrepreneurs. It is practically built into my DNA. And I’ll let you in on a little family secret. People are always going to need something. But it’s not our parents' world anymore and so we have to adapt to our surroundings and the ever-changing seller’s market. So it will probably come as no surprise that in 2025, if you’re not selling online, you’re going to be left behind.

E-commerce does not have to be scary or hard. You just have to believe in your idea and follow some basic steps. From ideation – figuring out what to sell and who to sell it to – to launching your product with a strong brand identity, you’ll get all those tips and more in this episode. So whether you’re looking for financial freedom, job security, or just to turn your hobby into some extra revenue, join me in this episode as I help you take the right steps forward towards controlling your future.

Resources:

Head over to my Instagram, @theproductboss, and message me the word DREAM to grab my FREE checklist where I show you how to build your dream business so that you can live your dream life. Don’t forget, you must be following me on Instagram to receive my message so make sure you hit the follow button, if you haven’t already!
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

Mentioned in this Episode:

Instacart

Discover more about how Instacart can work for you!

Click here to learn more

Gloci

Use Code JACQUELINESNYDER to get 15% OFF your order!

Click here to shop now!

679. "Should I Simplify My Products and Go All-In on Wholesale?" | Coaching Session

Thu, 03 Apr 2025 05:30:00 -0400

Welcome back Product Bosses! Do you struggle to find enough time to focus on your company? Michelle Moser, the founder of Sunshine & Saltwater, is ready to take her business to the next level but feels like she just doesn’t have the time between her full-time job and the growing list of products she sells. Her business, a coastal lifestyle brand that began as a t-shirt company has expanded into a scent focused business and in addition to apparel, she now offers gifts, bags, towels, and more.

In this coaching session, I help Michelle identify her top performing products to focus on rather than trying to expand her full product line. We also dive into wholesale strategy so she can put her energy into what is driving revenue and working well for her business.

This episode is full of tips to help build a business that works for you. Plus I’m gifting you my newest FREEBIE – two scripts to help you navigate your wholesale conversations. So if you’re like Michelle and looking to level up your business, join me in this week’s episode.

Resources:

Learn more about Sunshine & Saltwater here!
Follow Michelle on Instagram by clicking here.
Head over to www.theproductboss.com/wholesalescripts to download two FREE scripts that will help guide on your wholesale journey or DM me the word “wholesale” on Instagram and I’ll send you the link.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

Mentioned in this Episode:

Instacart

Discover more about how Instacart can work for you!

Click here to learn more

Gloci

Use Code JACQUELINESNYDER to get 15% OFF your order!

Click here to shop now!

678. Can You REALLY Have a Million-Dollar Handmade Business?

Mon, 31 Mar 2025 05:30:00 -0400

What if I told you that your handmade business has the potential to reach a million dollars in revenue? I know that might sound impossible, especially if you’re feeling maxed out just trying to keep up with orders. But here’s the thing—growth isn’t about working harder; it’s about working smarter. In this episode, I’m diving into what it really takes to scale a handmade business without burning out.

I’ve seen so many entrepreneurs hit a glass ceiling because they’re stuck in the mindset that they have to do everything themselves. But the businesses that truly grow are the ones that focus on scalability, smart pricing, and strategic sales channels. I’ll walk you through the shifts you need to make, from stepping into the role of CEO to ensuring your products are priced for profit.

If you’re ready to stop feeling overwhelmed and start thinking bigger, this episode is for you. I’ll share real-life examples of handmade businesses that have broken through that revenue ceiling and exactly how they did it. Because the truth is, anything is possible when you have the right mindset and take the right steps forward.

Resources:

Interested in a one-on-one coaching call session with me that will be aired on the podcast? Learn more and grab your call here! Spots are VERY limited.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

Mentioned in this Episode:

Instacart

Discover more about how Instacart can work for you!

Click here to learn more

Gloci

Use Code JACQUELINESNYDER to get 15% OFF your order!

Click here to shop now!

677. "I’ve been in business several years, but need help gaining control on my pricing and margins." | Coaching Session

Thu, 27 Mar 2025 05:30:00 -0400

After 10 years in business, Nicole, the owner of Masion Brocante (May-zohn Berh-cont), knows the ins and outs of her product line—but she also knows there’s always room for growth. In this coaching session, we dive into pricing strategies, improving margins, and the small but impactful shifts that can lead to big results. Together, we explore how increasing her average order value, expanding into wholesale, and refreshing her social media presence can help her build a more profitable and sustainable business.

One of the biggest takeaways from this conversation is that success isn’t about overhauling everything at once—it’s about making intentional changes. Whether it’s refining pricing to improve profitability, focusing on the right products for wholesale, or engaging followers in a more meaningful way, every small shift adds up. Nicole and I also discuss the importance of stepping back and evaluating what’s working (and what’s not) to make informed decisions for future growth.

If you’ve ever felt stuck or wondered whether you need a big change or just a small tweak, this episode is for you. Join us as we break down real, actionable strategies that can help you optimize your business, increase sales, and create a more sustainable path forward.

Resources:

Follow Nicole on Instagram
Check out Masion Brocante’s website here
Interested in a one-on-one coaching call session with me that will be aired on the podcast? Learn more and grab your call here! Spots are VERY limited.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

Mentioned in this Episode:

Instacart

Discover more about how Instacart can work for you!

Click here to learn more

Gloci

Use Code JACQUELINESNYDER to get 15% OFF your order!

Click here to shop now!

676. Why Feeling ‘Not Enough’ is Normal—And How to Move Past It

Mon, 24 Mar 2025 05:30:00 -0400

Have you ever felt like you’re not enough? No matter how much you accomplish, that little voice of self-doubt still creeps in? I know that feeling all too well, and in this episode, I’m sharing my personal journey of self-discovery, the struggles I’ve faced, and the mindset shifts that have helped me move forward. Life is full of highs and lows, but I’ve learned that embracing both—the wins and the challenges—is what makes for a truly rich and meaningful life.

For so long, I let comparison steal my confidence. I’d look at others who seemed to have it all together and wonder if I was doing enough. But the truth is, no one has it all figured out. We’re all navigating our own journeys, and the only thing that truly matters is how we show up for ourselves. In this episode, I’m breaking down the mindset shifts that helped me: overcome self-doubt, stop waiting for the “perfect” moment, and take action despite fear.

If you’ve ever questioned whether you’re enough, this episode is for you. I’m sharing practical tools, affirmations, and personal reflections that have helped me build confidence, take action, and trust that I’m exactly where I need to be. Your future self is waiting—let’s take that first step together.

Resources:

Interested in a one-on-one coaching call session with me that will be aired on the podcast? Learn more and grab your call here! Spots are VERY limited.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

Mentioned in this Episode:

Instacart

Discover more about how Instacart can work for you!

Click here to learn more

Gloci

Use Code JACQUELINESNYDER to get 15% OFF your order!

Click here to shop now!

675. "Should I start a new business or can I save what I already have?" | Coaching Session

Thu, 20 Mar 2025 05:30:00 -0400

If you've ever felt stuck in your business, unsure whether to pivot or push forward, this episode is for you. I chat with Kayleigh, the owner of Inspired to Enrich, to coach her through the challenges of scaling her business selling Story Coins. Like many entrepreneurs, Kayleigh is questioning whether she should refine her existing product or shift to an entirely new business idea. Together, we break down what it really takes to gain traction and build a profitable business.

One of the biggest challenges product-based business owners face is skipping ahead before truly understanding their market. In our conversation, I walk Kayleigh through the process of refining her product, identifying her ideal customer, and gathering proof of concept. Instead of making drastic changes, sometimes the key to success lies in simplifying and doubling down on what’s already working. Market research, customer validation, and clarity on the product’s benefits are the real game changers.

If you’re in a similar place—wondering if your product has real potential or if it’s time for a new direction—this episode will give you the clarity and confidence you need. Consistent sales don’t happen by accident. They come from knowing exactly who you serve and why they need your product. Tune in now and let’s get you on the path to sustainable growth!

Resources:

Learn more about Inspired to Enrich here!
Follow Kayleigh on Instagram by clicking here.
Interested in a one-on-one coaching call session with me that will be aired on the podcast? Learn more and grab your call here! Spots are VERY limited.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

Mentioned in this Episode:

Instacart

Discover more about how Instacart can work for you!

Click here to learn more

Gloci

Use Code JACQUELINESNYDER to get 15% OFF your order!

Click here to shop now!

674. Why Relying on Just One Sales Channel is Killing Your Business (And What to Do Instead)

Mon, 17 Mar 2025 05:30:00 -0400

If you’re relying on just one sales channel to run your business, it’s time for a wake-up call. In this episode, I break down why putting all your eggs in one basket can put your business at serious risk—especially in 2025, where consumer shopping habits are shifting faster than ever. I share insights from industry experts and real-world examples of businesses that have successfully scaled by diversifying their sales platforms and strategies.

Because the reality is, customers aren’t just shopping in one place. They’re on social media, browsing marketplaces, engaging with brands via email, and making purchases through multiple touchpoints. If you’re only selling on one platform, you’re missing out on major opportunities. I’ll walk you through how to develop multiple sales engines that work together, so no single platform controls your success. This isn’t about doing everything—it’s about being strategic and placing your business where your customers already are.

If you want to create a more resilient, profitable business, this episode is a must-listen. I’ll show you how to adapt, protect your revenue, and build a brand that thrives—no matter how the market shifts. Tune in now and take control of your sales strategy!

Resources:

Interested in a one-on-one coaching call session with me that will be aired on the podcast? Learn more and grab your call here! Spots are VERY limited.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

Mentioned in this Episode:

Instacart

Discover more about how Instacart can work for you!

Click here to learn more

Gloci

Use Code JACQUELINESNYDER to get 15% OFF your order!

Click here to shop now!

673. "I want to increase the profitability of my product-based business, how do I do that?" | Coaching Session

Thu, 13 Mar 2025 05:30:00 -0400

Welcome back, Product Bosses! In this coaching session, I coach Connie, the founder of Contoura Collective, to refine her strategy for growing her product-based business. Connie creates beautiful manifestation journals, but like many business owners, she’s struggling to focus on what sells best while keeping her customers engaged. We dive into how narrowing her product offerings, creating an experience for her audience, and leveraging social media can help her scale more effectively.

One of the biggest shifts we discuss is the power of selling transformation rather than just a product. Customers don’t just buy journals—they buy the promise of clarity, goal-setting, and personal growth. By positioning her products as tools for transformation and using content marketing to educate and inspire, Connie can build deeper connections and increase sales. Plus, we cover why repeat customers are the secret to a thriving business and how small, consistent engagement can create a loyal community.

If you’ve ever felt like you’re selling things instead of solutions, this episode will help you rethink your approach. Whether you’re looking to simplify your marketing, boost customer retention, or find clarity in your brand strategy, you’ll walk away with actionable steps to take your business to the next level.

Resources:

Learn more about Contoura Collective here!
Follow Connie on Instagram by clicking here.
Interested in a one-on-one coaching call session with me that will be aired on the podcast? Learn more and grab your call here! Spots are VERY limited.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

Mentioned in this Episode:

Instacart

Discover more about how Instacart can work for you!

Click here to learn more

Gloci

Use Code JACQUELINESNYDER to get 15% OFF your order!

Click here to shop now!

672. Everyone Has a Million-Dollar Idea—Why Most People Let Theirs Die

Mon, 10 Mar 2025 05:30:00 -0400

Welcome back, Product Bosses! Have you ever had a million-dollar idea but never acted on it? You’re not alone. In this episode, I dive into why so many brilliant ideas never make it past the “what if” stage and how fear, self-doubt, and waiting for the perfect moment keep entrepreneurs stuck. But here’s the truth—success comes from action, not overthinking. If you’ve been sitting on an idea, wondering if now is the right time, this episode will give you the push you need to get started.

We talk about the mindset shifts that separate those who bring their ideas to life from those who let them fade away. Instead of letting fear hold you back, what if you reframed it as curiosity? What if you explored what’s possible instead of focusing on what could go wrong? I also break down why people buy—hint: it’s not just about what a product does but how it makes them feel. Understanding this will help you position your product in a way that attracts the right customers and turns your idea into a profitable business.

If you’ve been waiting for the “perfect” moment, this is your sign to stop waiting and start doing. The world needs your ideas, and success is built one step at a time. Tune in to hear how you can take the first step today toward making your idea a reality!

Resources:

Head over to my Instagram, @theproductboss, and message me the word DREAM to grab my FREE checklist where I show you how to build your dream business so that you can live your dream life. Don’t forget, you must be following me on Instagram to receive my message so make sure you hit the follow button, if you haven’t already!
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

Mentioned in this Episode:

Instacart

Discover more about how Instacart can work for you!

Click here to learn more

Gloci

Use Code JACQUELINESNYDER to get 15% OFF your order!

Click here to shop now!

671. "I sell well in-person, but I struggle to convert online visitors into buyers- help!" | Coaching Session

Thu, 06 Mar 2025 05:30:00 -0400

Welcome back, Product Bosses! If you've ever wondered why people visit your website but don’t click buy, you're not alone. In this episode, I coach Lindsey, a jewelry designer who has no trouble selling in-person but struggles to convert online visitors into paying customers. We dive into what makes an online brand stand out, how to create an experience that draws people in, and why an emotional connection is the key to getting customers to say yes.

One of the biggest challenges product-based business owners face is competing in a crowded online space. Together, Lindsey and I break down how brand positioning can make all the difference—because when customers feel something about your brand, they’re far more likely to buy. We also explore wholesale as a way to create consistent revenue, and I share how strategic outreach can open up new opportunities that lead to long-term growth.

If you're struggling to turn online traffic into actual sales, this episode is packed with actionable insights you can implement right away. Listen in to learn how to refine your brand, connect with your ideal customers, and create a business that not only attracts visitors but converts them into loyal buyers.

Resources:

Follow Lindsey’s journey on Instagram here
Check out Lindsey’s website here
What if you could get all of the tools, resources, and support you need to grow your product-based business, all in one place? That’s exactly what you’ll get inside of my brand new membership, The Product Boss Academy! This is the complete ecosystem designed to support you at every stage of your product-based business and right now, you can get in at the founding members rate for a limited time only! Click here to grab your spot.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

Mentioned in this Episode:

Instacart

Discover more about how Instacart can work for you!

Click here to learn more

Gloci

Use Code JACQUELINESNYDER to get 15% OFF your order!

Click here to shop now!

670. The Power of Uncertainty: Why Now is the Time to Take the Leap

Mon, 03 Mar 2025 05:30:00 -0400

Welcome back, Product Bosses! If you’ve ever felt stuck waiting for the “right time” to take action, this episode is for you. I’m diving into the reality of uncertainty—how it’s always present and why it doesn’t have to hold you back. Instead of seeing uncertainty as a roadblock, what if it’s actually the push you need to take control of your future? The truth is, stability is an illusion, and the longer we wait for things to feel safe, the more opportunities we miss.

In this episode, I break down why uncertainty can actually be a powerful motivator. Many successful entrepreneurs didn’t start when everything was perfect—they took action despite the unknowns. When you shift your mindset and see change as an opportunity instead of a threat, you unlock a whole new level of potential. Whether it’s launching a new product, scaling your business, or finally taking that big leap, now is always the best time to start.

If you’ve been holding back, waiting for a sign, consider this episode your sign. Taking control of your future doesn’t mean waiting for the right circumstances—it means creating them. Tune in as we talk about embracing uncertainty, building security through entrepreneurship, and stepping into action with confidence.

Resources:

Head over to my Instagram, @theproductboss, and message me the word DREAM to grab my FREE checklist where I show you how to build your dream business so that you can live your dream life. Don’t forget, you must be following me on Instagram to receive my message so make sure you hit the follow button, if you haven’t already!
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

Mentioned in this Episode:

Instacart

Discover more about how Instacart can work for you!

Click here to learn more

Gloci

Use Code JACQUELINESNYDER to get 15% OFF your order!

Click here to shop now!

669. "I want to grow and expand my wholesale business- help!" | Coaching Session

Thu, 27 Feb 2025 05:30:00 -0400

Welcome back, Product Bosses! In this episode, I sit down with Elizabeth from Brighton House Decor as she navigates a major shift in her business—moving from event decor to watercolor illustrated products. Change can be exciting, but it also comes with challenges, especially when it comes to pricing, sales strategies, and growing wholesale accounts. We dive deep into what it takes to expand her wholesale business, adjust pricing for better profitability, and craft offers that actually convert.

One of the biggest takeaways from this session? Sometimes, lowering prices can lead to more sales. It’s all about striking the right balance between profit margins and demand. We also talk about why outreach to retailers is a non-negotiable when scaling wholesale and how tracking repeat customers can unlock new revenue opportunities. When done right, sales offers aren’t just about clearing inventory—they’re about solving customer problems in a way that feels effortless.

If you’ve been feeling scattered in your business or unsure where to focus next, this episode will give you clarity. Remember, success isn’t about doing everything—it’s about doing the right things. And most importantly, believing in yourself and your business is what truly makes the difference. Tune in now for practical insights you can apply right away!

Resources:

Learn more about Brighton House Decor here!
Follow Brighton House Decor on Instagram here!
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

Mentioned in this Episode:

Instacart

Discover more about how Instacart can work for you!

Click here to learn more

Gloci

Use Code JACQUELINESNYDER to get 15% OFF your order!

Click here to shop now!

668. Juggling Business and Life? Here’s How to Make It Work for You

Mon, 24 Feb 2025 05:30:00 -0400

Welcome back, Product Bosses! We’ve all heard the advice about finding balance between life and work, but what if balance isn’t the goal? In this episode, I dive into the concept of the Blended Life—a new way of thinking that helps entrepreneurs, especially women, integrate their personal and professional lives without constantly feeling pulled in different directions. Instead of striving for perfect balance, we explore how to create flow, simplify priorities, and set boundaries that actually work.

In today’s episode, I discuss the seven guiding principles that help navigate life and business with more ease, from embracing the natural rhythm of your energy to removing unnecessary complexity and focusing on what truly matters. We talk about how seasons of life change, why support systems are crucial, and how aligning with your values leads to better decisions. Most importantly, we touch on why joy is a key ingredient in building a business and a life that feels fulfilling—not just busy.

If you’ve been feeling overwhelmed by the constant juggle, this episode will give you a fresh perspective on how to blend your responsibilities in a way that works for you. What works for one entrepreneur won’t always work for another, and that’s okay! That’s also why I created the Product Boss Academy, a space where business owners can find support, resources, and a community that understands the journey. Tune in now to learn how to create a life and business that thrive together!

Resources:

Discover more about The Product Boss Academy by clicking here.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

Mentioned in this Episode:

Instacart

Discover more about how Instacart can work for you!

Click here to learn more

Gloci

Use Code JACQUELINESNYDER to get 15% OFF your order!

Click here to shop now!

667. "I want to build better connections with my ideal customers, how do I do that?" | Coaching Session

Thu, 20 Feb 2025 05:30:00 -0400

Welcome back, Product Bosses! If you’ve ever felt like you’re throwing everything at the wall to attract customers but aren’t seeing the sales you want, you’re not alone. In this episode, I coach Kendra from KB Naturals on how to build stronger connections with her ideal customers and turn engagement into real growth. She’s already seeing success through Instagram and referrals, but we dig into how email marketing, optimizing her sales strategies, and refining her customer journey can take her business to the next level.

Understanding the customer journey is key to unlocking more sales. It’s not just about reaching new people—it’s about nurturing the ones you already have. We talk about how setting order minimums can boost average order value, why referral programs are a game-changer for customer acquisition, and how engaging with current customers often leads to better results than constantly chasing new ones. Sales shouldn’t feel like a guessing game, and when you have a clear strategy, you can start seeing consistent revenue.

If you’re ready to optimize what’s already working and create a business that grows with intention, this episode is packed with actionable insights. I also share why every business, no matter its size, can succeed by following proven strategies. Tune in now to learn how to connect with your customers, refine your sales process, and build a thriving product-based business!

Resources:

Follow Kendra and KB Naturals on Instagram here!
Check out KB Naturals here!
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

666. Why Growing a Product Business in 2025 Is Harder—And How to Make It Easier

Mon, 17 Feb 2025 05:30:00 -0400

Welcome back, Product Bosses! If you’ve been trying to grow your product business on your own, struggling with trial and error, and feeling stuck, I see you. The truth is, most product-based business owners spend years trying to figure things out, wasting time and energy when they don’t have to. In this episode, I’m sharing why diversifying your sales channels is essential and how having a structured system—one that actually works—can help you create predictable revenue without the overwhelm.

Time is the one resource we can’t get back, but money? That can continually be made! Instead of spinning your wheels and guessing what might work, I’ll walk you through how a step-by-step system can simplify growth, optimize your sales strategies, and help you build a business that supports you. Your email list and website aren’t just tools—they’re assets that can bring in sales again and again when used the right way.

If you’re ready to stop struggling and start seeing real results, I’m introducing Multi-Stream Machine 2.0, my updated coaching program designed to help you create a strong, diversified sales strategy. With live group coaching, expert support, and a proven system, you’ll learn how to generate revenue in your product business quickly and sustainably. Tune in now and start making your business work for you!

Resources:

It’s happening!! My signature program, Multi-$tream Machine is BACK and better than ever! Doors are NOW OPEN for a limited time!! If you’re ready to focus, fix, and multiply your sales revenue in your product-based business, then you’re going to want in. Click here to join!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

665. "I sell custom products. How do I get more customers to buy from me online?" | Coaching Session

Thu, 13 Feb 2025 05:30:00 -0400

Welcome back, Product Bosses! If you’ve ever struggled to translate in-person sales success into a thriving online business, this episode is for you. I’m coaching Ellie, an incredible watercolor artist, through the challenges of selling online—from figuring out where her website traffic is coming from to improving conversion rates and keeping customers engaged through email marketing.

One of the biggest takeaways? Treating your website like a storefront is key. Just like a beautifully merchandised shop window draws people in, a well-structured website with clear branding and an engaging customer experience can turn visitors into buyers. I also break down how understanding customer behavior and leveraging past successes can make marketing easier and more effective.

If you’re ready to increase your online visibility, boost sales, and make the most of the audience you already have, this episode is packed with actionable insights. Tune in to learn how small tweaks can create big results and why consistency, strategy, and the right tools—like my signature program, Multi-$tream Machine—can set you up for long-term success!

Resources:

Follow Ellie on Instagram here!
Check out Front Porch Studios website here!
It’s happening!! The doors to my signature program, Multi-$tream Machine are NOW OPEN for a limited time!! Plus when you sign up today, you receive $500 off! If you’re ready to turn your product-based business into a sales engine that not only works for you, but that you can multiply to build the life of your dreams, then click here to join!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

664. How I Managed Wildfires, Solo Parenting, and a Business Launch (Without Losing My Mind)

Mon, 10 Feb 2025 05:30:00 -0400

Welcome back, Product Bosses! Today, I’m getting real about the challenges of blending life and business—because let’s be honest, balance is a myth. As women juggling so many responsibilities, it’s easy to feel overwhelmed, especially during high-stress moments. I’m sharing my personal experience with anxiety and panic attacks, including how I’ve managed them during crises like wildfires, and the tools that help me stay grounded.

Instead of trying to do it all, I’ve learned that small shifts make a big difference. Movement helps ease panic, focusing on one task at a time reduces overwhelm, and having a plan—both for life and business—creates a sense of control. Most importantly, self-compassion and reaching out for support can change everything. You don’t have to navigate this alone.

If you’re feeling stretched too thin, I want you to know—you are doing an amazing job. Remember…sometimes, the best thing you can do is pause, reassess, and focus on what truly matters. Tune in for an honest conversation on resilience, mindset shifts, and practical ways to move forward with confidence.

Resources:

Think creating more products means more growth for your product business? The truth is…you only need ONE best selling product to have a successful business. If you don’t know what that best selling product is, you’re unsure where to focus your energy or you’re looking for a clear strategy to scale your business. TODAY is the LAST day to join me for my 5 day Best Seller Secrets Challenge where I’m teaching you how to do less and still EARN MORE. Grab your spot here (and yes, it’s free!).

Connect:

Website: theproductboss.com
Instagram: @theproductboss

663. [BONUS EPISODE] The Power of a Best-Seller Brand – How Kylie Jenner, Spanx & Small Businesses Scale with ONE Signature Offer

Fri, 07 Feb 2025 05:30:00 -0400

Welcome back, Product Bosses! If you’ve ever thought that adding more products would automatically lead to more sales, I’m here to tell you—that’s not always the case. In this episode, I’m sharing why focusing on just ONE product can be the key to building a thriving, profitable business. Some of the biggest brands—like Kylie Jenner’s cosmetics line and Spanx—started with just one well-defined product, and that focus helped them grow into household names.

Entrepreneurship is a path to freedom and stability, but only if you build it the right way. I’ll walk you through how identifying your best-selling category, optimizing your current products, and creating a strong sales engine can help your business run smoothly—almost like a self-driving car. When you create consistency in your sales, you create predictability in your revenue, giving you more control and confidence in your business.

If you’re ready to stop throwing spaghetti at the wall and start seeing real growth, don’t miss this episode! Plus, I’m inviting you to join me in the Best Seller Secrets Challenge, where I’ll help you uncover your best-selling products and turn them into a reliable source of revenue. Let’s work smarter, not harder—tune in now!

Resources:

Think creating more products means more growth for your product business? The truth is…you only need ONE best selling product to have a successful business. If you don’t know what that best selling product is, you’re unsure where to focus your energy or you’re looking for a clear strategy to scale your business, join me for my live, upcoming 5 day Best Seller Secrets Challenge where I’m teaching you how to do less and still EARN MORE. Grab your spot here (and yes, it’s free!).

Connect:

Website: theproductboss.com
Instagram: @theproductboss

662. "My sales are inconsistent and I need more customers - help!" | Coaching Session

Thu, 06 Feb 2025 05:30:00 -0400

Welcome back, Product Bosses! If you’ve ever struggled with inconsistent sales or felt like you just aren’t attracting enough customers to your business, this episode is for you. Today, Jacqueline coaches Gretchen, owner of Three Blondes, One Bright Idea, through the challenges of running a brick-and-mortar business—and the strategies that can turn things around. From creating a cohesive aesthetic to leveraging social media and influencer collaborations, you’ll learn how to make your brick and mortar a destination that keeps customers coming back.

One of the biggest game-changers? Success leaves clues. Instead of reinventing the wheel, Gretchen discovers how auditing what’s already working—both in-store and online—can simplify her strategy and boost her sales. A showroom-like space with strong merchandising creates an experience that makes customers want to buy, while social media, used intentionally, becomes a powerful tool for attracting more foot traffic.

If you’re ready to stop spinning your wheels and start seeing consistent growth, this episode is packed with insights you can apply right away. Tune in to learn how to refine your brand, focus on effective strategies, and build a business with consistent sales!

Resources:

Follow Three Blondes One Bright Idea on Instagram
Think creating more products means more growth for your product business? The truth is…you only need ONE best selling product to have a successful business. If you don’t know what that best selling product is, you’re unsure where to focus your energy or you’re looking for a clear strategy to scale your business, join me for my live, upcoming 5 day Best Seller Secrets Challenge where I’m teaching you how to do less and still EARN MORE. Grab your spot here (and yes, it’s free!).
Interested in a one-on-one coaching call session with me that will be aired on the podcast? Learn more and grab your call here! Spots are VERY limited.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

661. Your Business To-Do List Is Too Long—Here’s How to Fix It

Mon, 03 Feb 2025 05:30:00 -0400

Welcome back, product bosses! Do you ever feel like there just aren’t enough hours in the day to get everything done? You’re juggling product creation, marketing, customer service, and a hundred other things, all while trying to grow your business. It’s overwhelming, but here’s the good news—you don’t have to do it all yourself.

In today’s episode, I’m diving into time management strategies that can transform the way you run your business. I’ll walk you through the power of prioritization, batching tasks, and leveraging automation so you can create a more efficient workflow. We’ll also talk about why delegation isn’t just for big businesses—it’s a game-changer for solopreneurs, too!

But that’s not all. One of the biggest struggles for product-based business owners is finding time to focus on sales. That’s why I’m breaking down how to build a sales engine and establish scalable sales channels that allow your business to grow—without requiring more of your time. Because at the end of the day, time freedom and financial freedom are what we’re after!

By the end of this episode, you’ll walk away with a clear strategy to work smarter, not harder. You’ll know exactly where to focus your energy, how to maximize your efficiency, and which tasks you can stop doing altogether. If you’re ready to take back control of your schedule and build a business that supports your life—not the other way around—then let’s dive in!

Resources:

Think creating more products means more growth for your product business? The truth is…you only need ONE best selling product to have a successful business. If you don’t know what that best selling product is, you’re unsure where to focus your energy or you’re looking for a clear strategy to scale your business, join me for my live, upcoming 5 day Best Seller Secrets Challenge where I’m teaching you how to do less and still EARN MORE. Grab your spot here (and yes, it’s free!).
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

Mentioned in this EP

Schedule your free demo with Katana here and make inventory management a breeze.
Ready to dive into email marketing? Get started for free now with Klaviyo.

660. "How do I build a profitable and thriving product-based business?" | Coaching Session

Thu, 30 Jan 2025 05:30:00 -0400

Welcome back product bosses! Do you ever feel like you’re pouring your heart into your products but still struggling to turn your passion into a profitable business? You’re not alone. Many product-based business owners start with a great idea but get stuck when it comes to building a sustainable brand.

In today’s episode, I coach Sara, the owner of Sara Hynes Designs, on how to create a thriving business by identifying a niche, understanding her ideal customer, and building a strong brand foundation.

We also tackle one of the biggest challenges for creative entrepreneurs and product bosses, alike,—finding clarity in her product offerings. We explore why narrowing your focus to a specific product category can enhance your market presence and how brand consistency builds long-term customer trust.

By the end of this episode, you’ll walk away with actionable insights to help you refine your brand, connect with the right customers, and set your business up for success. Whether you’re just starting or looking to level up, you’ll have the tools to create products that resonate emotionally with your buyers and strategies to build a business that’s not just creative—but profitable. Let’s dive in!

Resources:

Learn more about Sara Hynes Design here.
Follow Sara’s journey on Instagram.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

Mentioned in this EP

Schedule your free demo with Katana here and make inventory management a breeze.
Ready to dive into email marketing? Get started for free now with Klaviyo.

659. Skyrocket Your Sales: The 7 Best Places to Sell Your Products Right Now

Mon, 27 Jan 2025 05:30:00 -0400

Do you ever ask yourself, “I have this product, I have this idea—but now what? How do I actually sell it?” You’re not alone. Many of us dream up amazing products or feel inspired to create something unique, only to feel stuck when it comes to taking the next steps. In today’s episode, we’re diving into actionable strategies to help you go from idea to consistent sales.

From selling on Etsy and managing a brick-and-mortar store to launching a website or leveraging social media, each sales channel comes with its own set of opportunities and obstacles. I’ll share insights including how Etsy can simplify selling but comes with trade-offs, why physical store reliance on foot traffic can be limiting, and the common misconception that simply creating an online store guarantees sales.

I’ll also tackle the frustration of slow sales and reveal the importance of meeting your customers where they already are. You’ll hear lessons from my own journey, like discovering that a beautiful website isn’t enough—you need a strategy to drive traffic and turn browsers into buyers. Stick with me as I break down the seven best platforms and methods to sell your products today. By the end, you’ll have a roadmap to turn those trickling sales into a steady waterfall. Let’s get started!

Resources:

Check out your free trial with Shopify here.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

Mentioned in this EP

Schedule your free demo with Katana here and make inventory management a breeze.
Ready to dive into email marketing? Get started for free now with Klaviyo.

658. "I'm ready to stop throwing spaghetti at the wall- how do I find my path to profit?" | Coaching Session Re-Air

Thu, 23 Jan 2025 05:30:00 -0400

Welcome back, product bosses! Today, we’re re-airing one of our most listened to coaching sessions with Ines of Barkin’, a stylish and practical pet accessories brand. Ines has seen amazing growth through wholesale but is now looking to expand her direct-to-consumer sales. She’s feeling overwhelmed and is not quite sure of what her next step is.

Together, we break down how to simplify your business strategy and focus on your best-sellers, the power of small tweaks that lead to BIG results, why chasing every opportunity can actually slow your growth and strategies to improve your website conversions and increase direct-to-consumer sales.

Tune in to uncover the next best steps for her business and how YOU can apply the same strategies to your product biz to maximize your growth without burnout!

Resources:

Support Ines’s business and shop Barkin’ products here.
Follow Barkin’ on Instagram: @shopbarkin.
Interested in scaling your product-based business? Join my masterclass where I share my six-step playbook to turn your ideas into income and grow a profitable product-based business. Register here to grab your seat today!
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

Mentioned in this EP

Schedule your free demo with Katana here and make inventory management a breeze.
Ready to dive into email marketing? Get started for free now with Klaviyo.

657. Finding Fulfillment in Your Life and Business with Keren Eldad

Mon, 20 Jan 2025 05:30:00 -0400

Welcome back, product bosses! In this episode, I’m sitting down with Keren Eldad, my friend and the author of Gilded, to explore her journey to becoming a coach for high achievers. We dive into the concept of the “gilded cage”—that polished, outward success that often hides internal struggles. Keren shares her own experiences of feeling trapped by external achievements and reveals why emotional awareness, letting go, and self-discovery are key to finding true fulfillment.

As we chat, we explore how emotional awareness and mindset play a huge role in personal growth, especially for those of us who feel restless despite hitting big milestones. Keren and I discuss the importance of letting go of perfectionism and learning to embrace the process, both in life and business. She reminds us that fulfillment isn’t about accomplishments but about how we feel in our day-to-day lives. And we talk about why building real connections is essential, especially when the entrepreneurial journey feels isolating.

This conversation is packed with practical insights and encouragement. You’ll hear why your best client is often a former version of yourself, why balance is a myth, and how blending your life and work can create real fulfillment. If you’ve ever felt stuck, overwhelmed, or like you’re chasing a moving target, this episode is for you. Let’s dig in!

Resources:

Keren Eldad will launch her upcoming book, Gilded: Breaking Free from the Cage of Ambition, Perfectionism and the Constant Pursuit of More on January 21st, 2025! Pre-order her book here.
Learn more about Keren here
Interested in scaling your product-based business? Join my masterclass where I share my four-step playbook to stand out in a crowded market and attract more customers. Register here to grab your seat today!
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

Mentioned in this EP

Schedule your free demo with Katana here and make inventory management a breeze.
Ready to dive into email marketing? Get started for free now with Klaviyo.

656. "How do I simplify and streamline my products to reach six figures?" | Coaching Session

Thu, 16 Jan 2025 05:30:00 -0400

Welcome back, product bosses! In this episode, I’m chatting with Catalina, the owner of Catalina Straps and Bags, who works with indigenous communities in Colombia to create handmade, sustainable straps and bags. Catalina is ready to simplify her product offerings and figure out her next sales channel.

Catalina’s water bottle straps are her clear best seller, but she’s struggling to make sales online. We explore how product display and packaging can help her products sell themselves, no matter the sales channel. With her bottle straps trending and performing well, we uncover how focusing on one product can help her stand out in the market. We also discuss how she can build her brand identity by leaning into her differentiator.

Tune in for actionable insights that will help you refine your product offerings, boost profitability, and grow your brand!

Resources:

Learn more about Catalina Straps and Bags here
Connect with Catalina on Instagram here
Interested in scaling your product-based business? Join my masterclass where I share my four-step playbook to stand out in a crowded market and attract more customers. Register here to grab your seat today!
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

Mentioned in this EP

Schedule your free demo with Katana here and make inventory management a breeze.
Ready to dive into email marketing? Get started for free now with Klaviyo.

655. Know Your Worth with Suneera Madhani

Mon, 13 Jan 2025 05:30:00 -0400

Welcome to another episode, product bosses! I’m so excited to welcome my friend and special guest, Suneera Madhani, an entrepreneurial trailblazer who co-founded the billion-dollar fintech unicorn Stacks and created CEO School, a global movement empowering women entrepreneurs. Now, with her latest venture, Worth, Suneera is tackling one of the biggest challenges for small businesses: access to fair financial tools and business credit scoring.

In this episode, we’re diving into how Suneera built a billion-dollar business in the male-dominated fintech space, the challenges women face in accessing venture capital and how she overcame them, why she created Worth and how it’s a game changer for small businesses and the importance of integrating family, business, and personal values for true success.

Tune in for an incredible conversation that will inspire you to embrace your worth, take bold steps, and build a business that reflects your dreams and values!

Resources:

Learn more about Suneera here
Connect with Suneera on Instagram
Find more information about Worth AI here
Listen to CEO School Podcast here
Interested in scaling your product-based business? Join my masterclass where I share my four-step playbook to stand out in a crowded market and attract more customers. Register here to grab your seat today!
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

Mentioned in this EP

Schedule your free demo with Katana here and make inventory management a breeze.
Ready to dive into email marketing? Get started for free now with Klaviyo.

654. "I want to turn my side hustle into a profitable business- how can I do that?" | Coaching Session

Thu, 09 Jan 2025 05:30:00 -0400

Welcome back, product bosses! Today we have an exciting coaching session with Brittany from Embroidery Babe Design Co, who is looking to turn her creative side hustle into a profitable business. If you're in the same boat and want to make your hobby a sustainable business, this episode is for you!

Brittany, a mom of two with a full-time job, has been juggling her embroidery business on the side. She feels stuck and is seeking ways to generate more consistent revenue and profitability. Together, we dive deep into the foundational steps of determining her business type, understanding her 'why', and conducting thorough market research.

We discuss the importance of a time audit to appropriately price her products, adding labor costs, and the necessity of differentiating her brand in a crowded market. We also touch on market research techniques to elevate her brand and make it appealing to her ideal customer base.

Tune in to explore how Brittany can pivot her hobby into a real, profitable business and learn actionable steps you can implement to optimize your own business journey.

Resources:

Learn more about Brittany's products at Embroidery Babe Design Co
Follow Brittany's business journey on Instagram
Interested in scaling your product-based business? Join my masterclass where I share my four-step playbook to stand out in a crowded market and attract more customers. Register here to grab your seat today!
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

Mentioned in this EP

Schedule your free demo with Katana here and make inventory management a breeze.
Ready to dive into email marketing? Get started for free now with Klaviyo.

653. Why You’re Stuck in Your Product Biz and How to Start Moving Forward

Mon, 06 Jan 2025 05:30:00 -0400

Welcome to another episode, product bosses! It’s the start of 2025 and today, I’m reflecting on the past year and sharing my insights on why you might not be making progress in your business plus how you can change that.

In this episode, I’m digging into the common pitfalls entrepreneurs face, like being stuck in planning mode, dealing with perfectionism, and feeling overwhelmed by tasks that don't move the needle in your business. I’m also discussing the power of taking consistent, focused action to turn great ideas into successful ventures, the concept of intentional resets, and how utilizing three New Year's resets throughout the year can lead to continuous progress.

Plus I’m so excited to introduce that inside of my membership, The Product Boss Academy, we’re going to be doing the Action Takers Reset workshop, every six weeks, to help you periodically reset and reignite your passion and focus. If you want in, don’t forget to join The Product Boss Academy here. Let's kickstart 2025 with purpose and momentum!

Resources:

What if you could get all of the tools, resources, and support you need to grow your product-based business, all in one place? That’s exactly what you’ll get inside of my brand new membership, The Product Boss Academy! This is the complete ecosystem designed to support you at every stage of your product-based business. Click here to grab your spot.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

Mentioned in this EP

Schedule your free demo with Katana here and make inventory management a breeze.
Ready to dive into email marketing? Get started for free now with Klaviyo.

652. "I want to cross the six figure mark, but I work a full-time job and my product business is my side hustle- help!" | Coaching Session

Thu, 02 Jan 2025 05:30:00 -0400

Happy New Year, product bosses and welcome to our very first coaching session of 2025! In this episode, I’m chatting with Lai Sha, the owner of Kumumea, an inspiring brand that offers handbags, accessories, and apparel. Just like many of you, Lai Sha is juggling and trying to blend a lot—she's a mom of three, holds a full-time job, and is working on elevating her side hustle past the six-figure mark.

In this episode, we focus on tackling Lai Sha’s two major hurdles: finding more time in her day and reaching the next revenue milestone. This episode is all about strategies to buy back your time by delegating tasks and focusing on the needle-moving activities that will help scale your business. We discuss how outsourcing tasks like inventory can free up your time to concentrate on strategy and growth, the importance of developing a marketing strategy to drive traffic to your e-commerce site, and emphasizing the need to know your numbers and leverage data to make informed decisions going forward.

Tune in as we dive deep into what it takes to get out of your own way, delegate tasks effectively, and concentrate on actions that drive revenue. Discover actionable steps to start 2025 strong, including a free “Do, Delegate, Delete” Worksheet to help you reclaim your time. If you're ready to elevate your business and make substantial progress this year, this episode is for you!

Resources:

Learn more about Kumumea
Follow Kumumea’s journey on Instagram
Grab your Do, Delegate, Delete Worksheet here.
If you’re making $100k to $300k in annual revenue in your product-based business, consider joining my 3 month group coaching and Mastermind hybrid program, Designed to Scale Lab. This is your last chance to join so if you’re considering it, don’t delay! You can find all the details and grab your spot here.
What if you could get all of the tools, resources, and support you need to grow your product-based business, all in one place? That’s exactly what you’ll get inside of my brand new membership, The Product Boss Academy! This is the complete ecosystem designed to support you at every stage of your product-based business. Click here to grab your spot.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

Mentioned in this EP

Grab your free trial of Shopify today by clicking here.
Never run out of your best-selling inventory again! Click here to grab your free 14-day trial of CraftyBase.

651. Dream It, Build It, Own It: Crafting Your 2025 Vision

Mon, 30 Dec 2024 05:30:00 -0400

Welcome to another episode, product bosses! As we stand on the edge of 2025, join me in this special New Year's episode focused on how to make this your most successful year yet. From reflecting on your wins and challenges of 2024 to creating a clear vision for 2025, I’m walking you through a workshop-style approach to turn your big dreams into actionable steps.

In this episode, we’re going to reflect on and audit how 2024 went for you, and envision where you want your business and personal life to be by the end of 2025. I’m also sharing the three key areas you should focus on: simplicity, investing in your growth, and the power of community, if you really want to transform yourself and your business this coming year.

Whether you're just starting out or looking to level up, this episode is packed with insights and strategies to make 2025 your year of abundance and growth. So grab a pen, a piece of paper, and tune in to make 2025 the year we dream bigger and achieve together!

Resources:

If you want to listen to Episode 649 - Picture This: Your Most Successful Year Starts with This Exercise and envision 2025 with me click here.
If you’re making $100k to $300k in annual revenue in your product-based business, consider joining my 3 month group coaching and Mastermind hybrid program, Designed to Scale Lab. You can find all the details and grab your spot here.
If you’re making $300k and above, you might just be the perfect fit for my Inner Circle Mastermind, a 9-month Mastermind experience to help you transform your business and live the life you’ve always dreamed of. Fill out the application here and one of our team members will be in touch to schedule a call for you with Jacqueline.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

Mentioned in this EP

Grab your free trial of Shopify today by clicking here.
Never run out of your best-selling inventory again! Click here to grab your free 14-day trial of CraftyBase.

650. "I’m not sure which of my marketing strategies I should be focusing on- help!" | Coaching Session

Thu, 26 Dec 2024 05:30:00 -0400

Welcome back, product bosses! Today, I’m talking with Alyse, the creative mind behind Toci Mom, who sells stylish, breathable, and versatile nursing covers that blend in with your wardrobe. Alyse has seen significant success selling her product on Amazon and Etsy but is unsure where to focus or how to optimize her marketing efforts to continue growing her business. Alyse believes driving traffic to her own website might be the key, when in reality she actually needs to leverage the platforms she’s already seeing results on!

In this episode, we discuss the importance of driving your own organic traffic to Amazon if you’re selling there, why you need to gather leads from social media and convert them into email subscribers, and how to overhaul your Instagram content to find what actually works. Remember, you do not need a huge following on social media to be successful!

Tune in to get inspired by Alyse’s journey and learn actionable tips you can use in your own product business to effectively optimize your marketing and sales channels, no matter where you’re building your brand or selling your products.

Resources:

Learn more about Toci Mom
Follow Alyse and Toci Mom’s journey on Instagram
If you’re making $100k to $300k in annual revenue in your product-based business, consider joining my 3 month group coaching and Mastermind hybrid program, Designed to Scale Lab. You can find all the details and grab your spot here.
If you’re making $300k and above, you might just be the perfect fit for my Inner Circle Mastermind, a 9-month Mastermind experience to help you transform your business and live the life you’ve always dreamed of. Fill out the application here and one of our team members will be in touch to schedule a call for you with Jacqueline.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

Mentioned in this EP

Grab your free trial of Shopify today by clicking here.
Never run out of your best-selling inventory again! Click here to grab your free 14-day trial of CraftyBase.

649. Picture This: Your Most Successful Year Starts with This Exercise

Mon, 23 Dec 2024 05:30:00 -0400

Welcome back, Product Bosses! In this special holiday episode, we’re doing something a little different but incredibly impactful – a visualization exercise!

Join me as I guide you through a powerful journey, that I teach in my Inner Circle Mastermind and Designed to Scale Lab, to help you visualize and manifest your business dreams. This episode is designed to help you align your mind and body to the feeling of reaching your goals, taking you from just dreaming to truly believing in your potential.

Remember, find a safe, quiet space where you can fully engage with this exercise. You don't want to do this while driving! Plus I also share personal anecdotes about how powerful visualization has been in my own life, including how I manifested my dream house.

Tune in to learn how these strategies can help you anchor your goals and bring clarity to your business vision as you get ready to head into 2025.

Resources:

If you’re making $100k to $300k in annual revenue in your product-based business, consider joining my 3 month group coaching and Mastermind hybrid program, Designed to Scale Lab. You can find all the details and grab your spot here.
If you’re making $300k and above, you might just be the perfect fit for my Inner Circle Mastermind, a 9-month Mastermind experience to help you transform your business and live the life you’ve always dreamed of. Fill out the application here and one of our team members will be in touch to schedule a call for you with Jacqueline.
What if you could get all of the tools, resources, and support you need to grow your product-based business, all in one place? That’s exactly what you’ll get inside of my brand new membership, The Product Boss Academy! This is the complete ecosystem designed to support you at every stage of your product-based business. Click here to grab your spot.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

Mentioned in this EP

Grab your free trial of Shopify today by clicking here.

648. "How do I attract and serve my ideal customer to get more traffic and sales?" | Coaching Session

Thu, 19 Dec 2024 05:30:00 -0400

Welcome back, product bosses! In today’s episode, I’m chatting with Asli, the innovative mind behind Boutique Butterlu and My Four Little Chicks, where she crafts unique personalized picture frames. Asli has experienced significant success on Etsy, but she's recently faced a decline in sales. Together, we tackle her pressing question: “How do I attract and serve my ideal customer to get more traffic and sales?”

In this episode, we dig into strategies for identifying and connecting with your ideal customers, the importance of using customer data to drive emotional connections, why you need to build a brand, not just sell your products, and how to niche down to specific product categories to improve positioning, especially on Etsy.

Tune in to discover the steps Asli can take to shift her focus to attract more traffic and increase sales while building a stronger, more recognizable brand, and walk away with actionable insights you can implement in your product business to do the same!

Resources:

Learn more about Boutique Butterlu and My Four Little Chicks
Follow Boutique Butterlu and My Four Little Chicks on Instagram
If you’re making $100k to $300k in annual revenue in your product-based business, consider joining my 3 month group coaching and Mastermind hybrid program, Designed to Scale Lab. You can find all the details and grab your spot here.
If you’re making $300k and above, you might just be the perfect fit for my Inner Circle Mastermind, a 9-month Mastermind experience to help you transform your business and live the life you’ve always dreamed of. Fill out the application here and one of our team members will be in touch to schedule a call for you with Jacqueline.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

Mentioned in this EP

Grab your free trial of Shopify today by clicking here.
Never run out of your best-selling inventory again! Click here to grab your free 14-day trial of CraftyBase.

647. Grow Your Revenue, Reclaim Your Time: Scaling Done Right

Mon, 16 Dec 2024 05:30:00 -0400

Welcome to another episode, product bosses! Today, I’m diving deep into how you can successfully scale your product business to six figures and beyond, while reclaiming your time.

True or False: If you want to reach the six figure, multi-six figure or seven figure revenue mark in your business, you need to be doing more. The answer is false!! To reach that level, you actually need to refine what’s already working for you and then get better at doing those things instead of always coming up with new things or products to sell!

In this episode, I’m sharing strategies to help you successfully scale your business and reach that next revenue level. You’ll learn the surprising method I’ve seen successful entrepreneurs use to scale faster without doing more work, shifting your mindset so that you don’t stop yourself from growing a highly profitable business, and the strategy that million-dollar businesses use to grow their profits without sacrificing more of their time.

Tune in to learn actionable strategies and insights you can implement in your own product-based business to build a scalable, profitable business without sacrificing your time or well-being!

Resources:

If you’re making $100k to $300k in annual revenue in your product-based business, consider joining my 3 month group coaching and Mastermind hybrid program, Designed to Scale Lab. You can find all the details and grab your spot here.
If you’re making $300k and above, you might just be the perfect fit for my Inner Circle Mastermind, a 9-month Mastermind experience to help you transform your business and live the life you’ve always dreamed of. Fill out the application here and one of our team members will be in touch to schedule a call for you with Jacqueline.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

Mentioned in this EP

Grab your free trial of Shopify today by clicking here.
Never run out of your best-selling inventory again! Click here to grab your free 14-day trial of CraftyBase.

646. “I hit $200k in my first year, now how do I hit the next level in my business?” | Coaching Session

Thu, 12 Dec 2024 05:30:00 -0400

Welcome to another episode, Product Bosses! In today’s coaching session, I’m talking with Donna, the brilliant mind behind and owner of Static Blok, a product that eliminates static electricity. While Donna is already making multiple six figures, she’s ready to take her business to the next level, but isn’t sure what she needs to do to get there.

In this episode, you’ll hear how shifting your focus from production and fulfillment to strategy and systematization can unlock incredible growth and allow you to step into being the boss of your business. Plus you’ll learn why you need to audit your time right now and how that can actually help you free up your time so you can focus on the more important tasks in your business! Regardless of the current revenue level in your product business, tune in now to hear actionable strategies you can take and implement right now to reach that next level!

Don’t forget to grab your free Do, Delegate, Delete checklist by clicking here and happy auditing!

Resources:

Learn more about Static Blok here
Grab your FREE Do, Delegate, Delete checklist here.
If you’re making $100k to $300k in annual revenue in your product-based business, consider joining my 3 month group coaching and Mastermind hybrid program, Designed to Scale Lab. You can find all the details and grab your spot here.
If you’re making $300k and above, you might just be the perfect fit for my Inner Circle Mastermind, a 9-month Mastermind experience to help you transform your business and live the life you’ve always dreamed of. Fill out the application here and one of our team members will be in touch to schedule a call for you with Jacqueline.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

Mentioned in this EP

Grab your free trial of Shopify today by clicking here.
Never run out of your best-selling inventory again! Click here to grab your free 14-day trial of CraftyBase.

645. Manifesting Your Abundant Life with Cathy Heller

Mon, 09 Dec 2024 05:30:00 -0400

Welcome back, product bosses! In today’s heartfelt and insightful episode, I’m sitting down with one of my dear friends and an overall incredible human being, Cathy Heller, who is a renowned teacher, podcaster, and author. Cathy and I chat about her newest book, “Abundant Ever After”, and Cathy’s journey from a stressful and unhappy childhood to discovering true abundance and inner peace. If you’re looking to understand how mindfulness and spiritual practices can lead to a more connected and abundant life, both personally and in your business, this episode is for you!

In this episode, Cathy shares her personal story of her challenging childhood which led her to some truly incredible experiences, including her transformative encounter with a rabbi who connected Jewish mysticism with mindfulness. We also dig into the law of reception, overcoming internal barriers, and the importance of integrating all aspects of oneself.

Plus we discuss practical daily mindfulness practices that you can incorporate into your life, such as 90-second sessions, to consciously choose thoughts and emotions. This episode is packed with insights on moving away from external dependencies, embracing vulnerability, and manifesting abundance through authenticity to live a more abundant and whole life!

To celebrate the release of Cathy’s newest book, “Abundant Ever After”, we are giving away 5 copies of it!! To enter, just head over to Apple podcasts, leave a review about The Product Boss podcast and then send a screenshot of your review to us at hello@theproductboss.com.

Resources:

To celebrate the release of Cathy’s newest book, Abundant Ever After, we are giving away 5 copies of it!! To enter, just head over to Apple podcasts, leave a review about The Product Boss podcast and then send a screenshot of your review to us at hello@theproductboss.com. Or you can grab your copy of Cathy Heller’s new book here!
Follow Cathy Heller on Instagram here.
Check out Cathy’s website here.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.
Ready to make selling your products online easier with our go to and number one website builder and ecommerce platforms for product-based business owners? Grab your free trial of Shopify today by clicking here.
Looking for an inventory management software that supports you and the growth of your product-based business? Then look no further than CraftyBase, the inventory management, bookkeeping, and production software, built specifically for product bosses like yourself. Never run out of your best-selling inventory again! Click here to grab your free 14-day trial of CraftyBase.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

644. "I’m seeing an increase in followers and engagement, but they are not converting into sales- help!" | Coaching Session

Thu, 05 Dec 2024 05:30:00 -0400

Welcome back, product bosses! In today’s coaching session, I'm chatting with Natalie, the inspiring owner of Cookie Nookie, a family-run business offering homemade treats like cookies, Chex Mix, and Rice Krispie treats. While Natalie has successfully grown her followers and engagement, converting these into paying customers and sales has been a challenge. Sound familiar?

Natalie and her husband have seen significant growth in their online presence, but they're unsure why this isn't translating to sales. We explore why focusing on what sets your brand apart is crucial and how pivoting your social media strategy can attract the right customers. Learn why leaning into a "sexy yet fun" brand theme could position Cookie Nookie uniquely in the marketplace and resonate more with potential buyers.

Additionally, discover practical tips on how you can increase your average order value (your AOV) at in-person events which is the current main revenue channel for Cookie Nookie. By optimizing her booth with strategic pricing and bundling options, Natalie can boost her sales without needing to bring in even more customers.

Tune in and walk away with the strategies to turn your followers into loyal customers so you can take your business to the next level!

Resources:

Learn more about Cookie Nookie’s delightful treats here!
Follow Cookie Nookie on Instagram.
What if you could get all of the tools, resources, and support you need to grow your product-based business, all in one place? That’s exactly what you’ll get inside of my brand new membership, The Product Boss Academy! This is the complete ecosystem designed to support you at every stage of your product-based business. Click here to grab your spot.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.
Ready to make selling your products online easier with our go to and number one website builder and ecommerce platforms for product-based business owners? Grab your free trial of Shopify today by clicking here.
Looking for an inventory management software that supports you and the growth of your product-based business? Then look no further than CraftyBase, the inventory management, bookkeeping, and production software, built specifically for product bosses like yourself. Never run out of your best-selling inventory again! Click here to grab your free 14-day trial of CraftyBase.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

643. How to Thrive as a Product Boss Without Burning Out

Mon, 02 Dec 2024 05:30:00 -0400

Welcome to another episode, product bosses! Today, I’m digging into how you can successfully thrive as a product boss without burning out. If you’ve been struggling with balancing all the things, then you’re in the right place!

In this episode, I’m sharing why I call BS on the myth of work-life balance and the game-changing concept I use instead which is called, The Blended Life. Plus I’m giving you actionable tips and strategies on how to integrate your business, passions, family, and self-care into a seamless life blend.

Tune in as I dive deeper into the importance of setting clear values to embracing flexibility, creating boundaries, prioritizing self-care and why you need to give yourself grace, while trying to blend everything together.

Resources:

What if you could get all of the tools, resources, and support you need to grow your product-based business, all in one place? That’s exactly what you’ll get inside of my brand new membership, The Product Boss Academy! This is the complete ecosystem designed to support you at every stage of your product-based business. Plus our founding members rate ends TODAY so be sure to join as this is the lowest price we will ever offer it at. Click here to grab your spot.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

642. "I think I chose the wrong product niche and now I don’t know what to sell- what do I do?" | Coaching Session with Jacqueline Snyder

Thu, 28 Nov 2024 05:30:00 -0400

Welcome back, Product Bosses! In this coaching session, I’m working with Kate, who owns two businesses—Katy Rayne Photography and Kate & Amber jewelry. She’s struggling to find clarity on what products to sell and how to align her business with her passions. If you've ever felt stuck in your product business or found yourself questioning your niche, today's episode is for you!

Kate has been leaning into her photography business due to better sales, but she’s tired of trading time for money. Meanwhile, her jewelry business, Kate & Amber, hasn't felt aligned with her vision lately. Listen in as we dive into finding her “why” and using the Profitable Product Boss Method's seven steps to figure out the right product niche for her.

We'll discuss, in depth, the first three steps of how to ideate, make, and brand a sellable product that resonates with your market. Whether you’re just starting out or looking to scale, this episode is packed with insights on aligning your product with your passion and market needs.

Resources:

Learn more about Kate & Amber and Katy Rayne Photography
Follow Kate & Amber on Instagram
Follow Katy Rayne Photography on Instagram
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.
What if you could get all of the tools, resources, and support you need to grow your product-based business, all in one place? That’s exactly what you’ll get inside of my brand new membership, The Product Boss Academy! This is the complete ecosystem designed to support you at every stage of your product-based business and right now, you can get in at the founding members rate for a limited time only! Click here to grab your spot.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

641. Last Minute Black Friday Strategies

Sun, 24 Nov 2024 05:30:00 -0400

Welcome to another episode, Product Bosses! Today I’m diving into last-minute Black Friday strategies perfect for product-based business owners, like yourself! If you’re feeling overwhelmed or unprepared, don't worry because I’ve got you covered with actionable tips that are easy to implement!

In this episode, I’m sharing quick tips such as how to create a great offer, leverage email marketing, utilize social media, offer fast shipping, and add personal touches to stand out, during the busiest shopping time of the year.

So tune in as I dig deeper into the importance of focusing on one great promotion that’s simple for you to manage and clear for your customers, how a well-timed reminder email can boost your sales significantly, and how to use social media to leverage more sales this Black Friday. Plus grab my step-by-step guide to making sales and having successful promotions so you can be thriving and profitable this Black Friday! Click here to grab it for free!

Resources:

Want my step-by-step guide to making sales and having successful promotions this Black Friday? Click here to grab it for free! Or DM me “BLACK FRIDAY” on Instagram to grab your copy!
What if you could get all of the tools, resources, and support you need to grow your product-based business, all in one place? That’s exactly what you’ll get inside of my brand new membership, The Product Boss Academy! This is the complete ecosystem designed to support you at every stage of your product-based business and right now, you can get in at the founding members rate for a limited time only! Click here to grab your spot.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

640. "How do I turn my creative hobby into a profitable product-based business?" | Coaching Session

Thu, 21 Nov 2024 05:30:00 -0400

Welcome back, product bosses! We have another inspiring coaching session with Sarah, the owner of Sparkyframes Stitchery, who creates and sells hand-embroidered pieces and kits. If you’re a product-based business owner who is ready to turn your creative hobby into a thriving and profitable product-based business, then this episode is for you!

Right now, Sarah is seeing her products mostly sell at local markets and workshops, but has yet to really make sales or a profit in her business. Now Sarah is ready to turn her creative hobby into a profitable business, but she isn’t quite sure of how to do that.

Together, we dig into why sometimes you need to reposition to be successful, the power of going deep, not wide and how diversifying your sales channels can create a simpler path to meeting your revenue goals and building the business of your dreams.

Tune in as we figure out how to take Sarah’s creative hobby to thriving and profitable product-based business and learn how you can apply these steps to your product business as well!

Resources:

Learn more about Sarah’s products at Sparkyframes Stitchery
Follow Sarah’s business journey on Instagram
What if you could get all of the tools, resources, and support you need to grow your product-based business, all in one place? That’s exactly what you’ll get inside of my brand new membership, The Product Boss Academy! This is the complete ecosystem designed to support you at every stage of your product-based business and right now, you can get in at the founding members rate for a limited time only! Click here to grab your spot.
Want my step-by-step guide to making sales and having successful promotions this Black Friday? Click here to grab it for free!
Need help creating a marketing strategy for the 2024 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2024 Holiday Edition to get content ideas for the ENTIRE holiday season!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

639. From Hustle to Flow: The Mindset Shift That Will Transform Your Product Business (Plus a BIG Announcement!)

Mon, 18 Nov 2024 05:30:00 -0400

Welcome back to another episode, product bosses! Today I’m tackling a topic that might ruffle some feathers, but is absolutely going to be a game-changer in your product-based business. If you feel like you’re being pulled in a million directions, but nothing is actually moving forward with all of the effort you’re putting in, know that I have been there and that this episode is for you.

In this episode, I’m diving into one of the biggest obstacles holding you back from getting the results you’re actually looking for, which is the “hustle mentality.” That’s right because the truth is, hustling alone is not a strategy, in fact, it’s a recipe for burnout and for hitting a wall. So if you’re stuck in hustling mode, know you aren’t alone and it’s not your fault, and also that there is a way out!

Tune in as I share with you more about the “hustle mentality” and the three key secrets you need to know to be able to make the shift from hustle to flow so that you can work smarter not harder. Plus I share more info about how The Product Boss Academy, my new membership, can help guide you through this exact transformation from hustle to flow!

Resources:

What if you could get all of the tools, resources, and support you need to grow your product-based business, all in one place? That’s exactly what you’ll get inside of my brand new membership, The Product Boss Academy! This is the complete ecosystem designed to support you at every stage of your product-based business and right now, you can get in at the founding members rate for a limited time only! Click here to grab your spot.
Want my step-by-step guide to making sales and having successful promotions this Black Friday? Click here to grab it for free!
Need help creating a marketing strategy for the 2024 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2024 Holiday Edition to get content ideas for the ENTIRE holiday season!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

638. "I want to grow my business, but it feels like a hot mess- help!" | Coaching Session

Thu, 14 Nov 2024 05:30:00 -0400

Welcome back, product bosses! We have another exciting coaching session with Beth, the founder of Tiny Spicy Kitchen, who creates allergy-friendly food mixes for health-conscious home cooks. If you’re a product-based business, especially a food business, and you feel like a hot mess or like you’re struggling to know where to focus to grow and make more sales, then this episode is for you!

Right now, Beth is seeing her products sell well in-person, but isn’t really seeing any online sales and with her full time job of being a teacher, in August, she had to start cutting back on the number of markets she attended. Now Beth really wants to make her business work, but she’s feeling like a bit of a hot mess and like she isn’t sure where to focus to grow and continue making sales.

Together, we dive into refining her brand positioning, defining her target audience, connecting with the right audience to build loyalty, and ways she can make the most of the holiday season by leaning into what’s already working for her so she can hit her sales goal.

Tune in as we figure out how to turn Beth’s feelings of “hot mess” into actionable steps she can take to reach the goals she has set for herself and learn how you can apply this method to your product business as well!

Resources:

Learn more about Beth’s products at Tiny Spicy Kitchen
Follow Beth’s business journey on Instagram here.
If you’re ready to go from feeling overwhelmed to empowered or you’re looking to grow your business with confidence and without overwhelm, I’m so excited to share this brand new offer with you! To learn more about The Product Boss Academy, click here.
Need help creating a marketing strategy for the 2024 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2024 Holiday Edition to get content ideas for the ENTIRE holiday season!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

637. The 3 Biggest Roadblocks Holding Back Your Business Growth

Mon, 11 Nov 2024 05:30:00 -0400

Welcome back to another episode, product bosses! Today I’m diving into the 3 biggest roadblocks I see product-based business owners facing that are holding them back from their next level of growth. If you’re feeling stuck or frustrated or like you’ve been working harder than ever before, but you’re not seeing the results you want, know that you are not alone!

In this episode, I’m sharing the three biggest roadblocks I see product-based business owners face, which include: a lack of clear product or brand identity, lack of systems or operational structure, and a lack of solid marketing and business foundations. I dig deeper into each roadblock and the importance of it, along with ways you can overcome them in your product-based business.

So tune in as I share with you how to break through the roadblocks and concrete walls that are keeping you from growing your product-based business the way you want to! Plus if you’re struggling with anything I discuss in this episode, then don’t miss out on joining the waitlist so you’re one of the first to know about my game-changing solution for you!

Resources:

If you’re ready to grow your business with confidence and without feeling all the overwhelm, I’m so excited to share this brand new offer with you TOMORROW! To be the first to know about it, head to https://www.theproductboss.com/waitlist or click here.
Need help creating a marketing strategy for the 2024 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2024 Holiday Edition to get content ideas for the ENTIRE holiday season!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

636. "My products aren’t selling the way I want them to and I don’t know why." | Coaching Session

Thu, 07 Nov 2024 05:30:00 -0400

Welcome back, product bosses! We have another unique coaching session with Sandra, the founder of Cattitude Crafts, who makes and sells beautiful handmade faux floral decor and centerpieces out of silk. If you're just starting your business or you’ve been in business for years, but your products aren’t making the sales you want to, then this episode is for you!

Sandra is feeling a lot of overwhelm in her business, and while she’s been in business for 3 years, she’s still not where she wants to be. Sandra believes a tailored marketing plan is the solution to her problem, but there might actually be something else holding her back.

Together, we discuss overcoming imposter syndrome and overwhelm to still be productive, why you need to become known for something and what role your “why” plays, and how to make small, but quick marketing pivots to make the most of this holiday season!

Tune in as we figure out the “why” behind Sandra’s products and business so she can start making more sales and learn how you can apply this to your business as well, because if you’re missing your “why” then you won’t ever be able to grow your product business!

Resources:

Learn more about Sandra’s products at Cattitude Crafts
Follow Sandra’s business journey on Instagram here
If you’re ready to go from feeling overwhelmed to empowered or you have a product-based business making $0 up to $99k per year, I’m so excited to share this brand new offer with you next week! To be the first to know about it, head to https://www.theproductboss.com/waitlist or click here.
Need help creating a marketing strategy for the 2024 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2024 Holiday Edition to get content ideas for the ENTIRE holiday season!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

635. Why Selling Isn't Enough: The Missing Pieces in Your Product Business

Mon, 04 Nov 2024 05:30:00 -0400

Welcome back product bosses! Today I’m sharing a hard truth which is, focusing only on selling is one of the biggest mistakes you can make in your product-based business. If you’re someone who has really been struggling to make any sales, you’ve seen a decline in your sales, your sales aren’t where you want them to be or really you’re anywhere in between, this episode is for you!

In this episode, I’m sharing the number one thing I have learned and seen from deep diving into and coaching so many product-based businesses this year because what I’ve realized is that things are changing in the product industry. It’s no longer just about getting more eyes and onto more platforms anymore, but rather it’s really about building a business that can support all of this and that you can sell your products from.

So tune in as I share with you what you really need to have in place before you can have a sellable product and a sustainable product business because it’s probably not what you think!

Resources:

If you’re ready to go from feeling overwhelmed to empowered or you have a product-based business making $0 up to $99k per year, I’m so excited to share this brand new thing with you! To be the first to know about it, head to https://www.theproductboss.com/waitlist or click here.
Need help creating a marketing strategy for the 2024 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2024 Holiday Edition to get content ideas for the ENTIRE holiday season!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

634. "I work a full-time job and my product business is my side hustle, how do I grow my business?" | Coaching Session

Thu, 31 Oct 2024 05:30:00 -0400

Welcome back, product bosses! We have another engaging coaching session with Julie, the founder of Savoure Kitchen, whose business specializes in gourmet nut mixes, barbecue sauces, and salad dressings. If you're still working a 9-5 but wanting to grow your product-based business “side hustle,” then this episode is for you!

Julie has been selling mostly at in-person events like farmers markets and while she has been seeing some success, she’s ready to expand beyond these events and beyond being local to bring in more eyes and customers, but she’s struggling to figure out how to do this with limited time.

Together, we dive deep into creating offers and how to increase average order value so that you can make more money with each purchase, how niching down can lead to your most simple path forward, and the importance of good time management skills and setting goals for yourself!

Tune in as we figure out how Julie can make the most of her limited time to grow her product biz side hustle, while still working her full time job, and how you can do the same in your business, whether you’re a full time or side hustle product boss.

Resources:

Learn more about Julie’s products at Savoure Kitchen
Follow Julie’s business journey on Instagram here
Need help creating a marketing strategy for the 2024 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2024 Holiday Edition to get content ideas for the ENTIRE holiday season!
If you’re ready to go from feeling overwhelmed to empowered or you have a product-based business making $0 up to $99k per year, I’m so excited to share this brand new thing with you! To be the first to know about it, head to https://www.theproductboss.com/waitlist or click here.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

633. The Untold Story of My Product Based Business Journey

Mon, 28 Oct 2024 05:30:00 -0400

Welcome back, Product Bosses! Get ready to dive deep into the journey of entrepreneurship with me, Jacqueline Snyder, as I share the untold story of my product-based business journey. If you're struggling with your sales channels, feeling overwhelmed, or lacking a clear brand and business structure, this episode is for you!

In this episode, I open up about my early days in business, and how I faced substantial challenges, including balancing work and personal life after having children, and figuring out everything independently—from sourcing materials to identifying my target customers. Learn how I was able to transition from selling at local markets to seeing my products worn by celebrities like Kim Kardashian and Carrie Underwood. I discuss the importance of understanding your customers' pain points, building a cohesive brand, and creating strong business systems and foundations.

Tune in as I share practical lessons you can implement today in your product-based business to reduce burnout and achieve a scalable and profitable business.

Resources:

If you’re ready to go from feeling overwhelmed to empowered or you have a product-based business making $0 up to $99k per year, I’m so excited to share this brand new thing with you! To be the first to know about it, head to https://www.theproductboss.com/waitlist or click here.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

632. "My products are not selling the way I want them to, but I’m not sure what I’m doing wrong- help!" | Coaching Session

Thu, 24 Oct 2024 05:30:00 -0400

Welcome back, product bosses! We have another exciting coaching session with Aurie, the founder of Sonshine Paperie, who creates watercolor greeting cards and stationery. If you’re not making the sales you want to or you have yet to turn a profit in your product-based business, then this episode is for you!

Aurie has been selling mostly at in-person markets and while she has been making sales, she’s not profitable yet which has left her feeling stuck and wondering why her products aren’t selling the way she wants them to.

Together, we dig deep into the importance of niching down and the difference it can make, how to adjust your product offerings to meet your ideal customer’s wants and needs, and why you absolutely must know who your ideal customer is and how to speak to them, if you want to be successful and make more sales.

Tune in as we figure out how Aurie can make more sales in her product business and start to turn a profit, and how you can do the same in your product business too!

Resources:

Learn more about Aurie's products at Sonshine Paperie
Follow Aurie’s journey on Instagram
Want to know what makes a successful product-based business? I’m hosting a masterclass where I'm giving you my four-step playbook to stand out in a crowded market and get more customers so that you can grow your business no matter what you sell or where you sell. All you have to do is click here to grab your seat today!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

631. Scaling a Product Empire: Aunt Flow’s Journey from $250 to $16 Million with Founder, Claire Coder

Mon, 21 Oct 2024 05:30:00 -0400

Welcome back, product bosses! Today, I am so excited to share a live recording I did at Inbound this year with Claire Coder, the founder of Aunt Flow—a company dedicated to making period products accessible in public spaces and creating a supportive community around normalizing menstruation. Claire’s journey is so inspiring as she started her company out of a three-bedroom apartment in Ohio and her feminine hygiene dispensers are now present in over 60,000 bathrooms worldwide.

In this episode, we dive into Claire’s motivations and her unique path to entrepreneurship. At 18, she founded Aunt Flow by purchasing bulk period products and selling them directly to local businesses. Claire shares key insights on validating business ideas and developing pricing strategies, and emphasizes the importance of community and mentorship in growing a small business.

Claire also shares how she overcame challenges in raising capital (pitching to 86 firms before securing funding!), practical advice on taking a hands-on approach with your products, and the significance of persistence when it comes to owning a product-based business.

Tune in to learn more about Claire’s success and for actionable takeaways that you can apply to your own product-based business!

Resources:

Learn more about Aunt Flow here
Follow Aunt Flow’s journey on Instagram
Want to know what makes a successful product-based business? I’m hosting a masterclass where I'm giving you my four-step playbook to stand out in a crowded market and get more customers so that you can grow your business no matter what you sell or where you sell. All you have to do is click here to grab your seat today!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

630. "I’ve crossed the six-figure mark and want to double my sales for next year, what’s my best, simplest path forward?" | Coaching Session

Thu, 17 Oct 2024 05:30:00 -0400

Welcome back, product bosses! We have another informative coaching session with Tirazh, the founder of Tirzah Lane Art, who creates and sells cowgirl inspired art. If you’re wondering how to figure out your best and simplest path forward to double your sales for next year, then this episode is for you!

Tirzah has a wonderful business and has already crossed her first six-figure mark, but is currently struggling with finding a simplified, clear direction forward of how she can continue this growth and even double her revenue next year.

Together, we dig deep into the importance of driving your own traffic to Faire to reduce commission expenses, why you need to build retailer relationships, and how knowing your numbers really can make all the difference!

Tune in as we figure out how Tirzah can simply and successfully grow her business, double her sales and increase her profitability, and how you can find your best and simplest path forward too!

Resources:

Learn more about Tirzah's products at Tirzah Lane Art
Follow her journey on Instagram
Want to know what makes a successful product-based business? I’m hosting a masterclass where I'm giving you my four-step playbook to stand out in a crowded market and get more customers so that you can grow your business no matter what you sell or where you sell. All you have to do is click here to grab your seat today!
Are you making $500k or more in annual revenue in your product-based business? If so, I invite you to join me for my FREE masterclass, Your 3-Step Framework to Build a MillionDollar Product-Based Business in 2025. You can apply and save your spot here!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

629. The Million-Dollar Playbook: How to Make Your First and Next Million

Mon, 14 Oct 2024 05:30:00 -0400

Welcome back, Product Bosses! In today’s episode, we discuss the challenges product-based business owners often face when reaching revenue milestones from $500,000 to multiple millions! But don’t worry, because even if you’re just starting out or haven’t reached six figures yet, you’ll still have plenty of takeaways!

When it comes to growing a million or multi-million dollar business, you face a different set of challenges compared to the ones you overcame to reach five figures or multiple-five figures. Challenges such as increased self-doubt with every decision you make, burnout (especially if you’re a solopreneur!), and an increased need to pivot when things do not go your way!

In this episode, we dive deep into strategies you can use to realign your mindset to overcome self-doubt, how to maintain work-life balance to prevent burnout, and the importance of learning from your failures. Plus we discuss why surrounding yourself with a strong network and community is crucial to success!

It’s time to think bigger so tune in now to discover actionable strategies for achieving and surpassing your revenue milestones!

Resources:

Are you making $500k or more in annual revenue in your product-based business? If so, I invite you to join me for my FREE masterclass, Your 3-Step Framework to Build a MillionDollar Product-Based Business in 2025. You can apply and save your spot here!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

628. "I want to grow my product business to make $20,000 per month, but I’m at capacity. How can I do this?" | Coaching Session

Thu, 10 Oct 2024 05:30:00 -0400

Welcome back, product bosses! We have another exciting coaching session with Haley, the founder of Sunbird Collective, who sells handmade body care goods. If you’re wondering how you can expand your business but feel like there are zero hours left in your day, this episode is for you!

Haley already has a successful business, but now she wants to grow her sales to $20,000 a month without feeling burnt out, and she’s not sure how to accomplish this.

Together, we dive deep into why your mindset is your ticket to more money and success, how being proactive in your business will help you get your time back and simple tweaks for you to bump your average order value to make more money, without doing more work!!

Tune in as we figure out how Haley can step into the CEO role of her business and get back her time, while continuing to scale, and how you can implement these tips in your product business as well!

Resources:

Learn more about Haley's products at Sunbird Collective
Follow her journey on Instagram
Are you making $500k or more in annual revenue in your product-based business? If so, I invite you to join me for my FREE masterclass, Your 3-Step Framework to Build a MillionDollar Product-Based Business in 2025. You can apply and save your spot here!
Want to know what makes a successful product-based business? I’m hosting a masterclass where I'm giving you my four-step playbook to stand out in a crowded market and get more customers so that you can grow your business no matter what you sell or where you sell. All you have to do is click here to grab your seat today!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

627. How to Effectively Market and Build a Stand Out Brand to Increase Your Sales

Mon, 07 Oct 2024 05:30:00 -0400

Welcome back, product bosses! In today's episode, we discuss one of the most common issues for product based business owners: how to effectively build a standout brand and market to your ideal customers. Whether you're just starting out, hitting a sales plateau, or your sales have decreased this year, this episode is packed with actionable tips to help you build your standout brand, just in time for the holiday season.

We dive deep into the importance of identifying your ideal customer and why narrowing down your target audience is crucial for your success plus why and how you can build a brand that stands out, no matter where you sell.

Tune in to discover how to effectively market and build your standout brand so that you can make the most of the rest of your year!

Resources:

To listen to the entire episode click here.
Want to know what makes a successful product-based business? I’m hosting a masterclass where I'm giving you my four-step playbook to stand out in a crowded market and get more customers so that you can grow your business no matter what you sell or where you sell. All you have to do is click here to grab your seat today!
Want a 1:1 Coaching Session with Jacqueine that could be featured on the podcast? Click here to apply to potentially have your session aired on the podcast.
If you’re still interested in a coaching session but don’t want your session to be aired on the podcast you can click this link to access our NON-PODCAST 1:1 Coaching Sessions!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

626. "I want to grow beyond being a local small business, what’s my best path forward?" | Coaching Session

Thu, 03 Oct 2024 05:30:00 -0400

Welcome back, product bosses! We have another fun coaching session with Kelly, the founder of KDCrop Farms, who sells jams, pickles, and more. If you’re wondering what your next best step forward is or you’re looking to grow beyond being a local business, this episode is for you!

Kelly has been selling at local farmer’s markets and in-person since 2006, but now she wants to expand beyond her local community and markets to focus on increasing her online sales, but she’s not sure what her next best step is to grow her business.

Together, we dive deep into the importance of determining and honing in on serving your ideal customers, the importance of consistency and brand building, and why selling online might not actually be Kelly’s path forward to grow her business.

Tune in as we figure out Kelly’s next BEST steps to growing beyond a local small business and walk away with helpful tips you can use to figure out your own path forward!

Resources:

Learn more about Kelly's products at KDCrop Farms
Follow their journey on Instagram
Want to know what makes a successful product-based business? I’m hosting a masterclass where I'm giving you my four-step playbook to stand out in a crowded market and get more customers so that you can grow your business no matter what you sell or where you sell. All you have to do is click here to grab your seat today!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

625. Boost Your Product Sales with This Proven Strategy

Mon, 30 Sep 2024 05:30:00 -0400

Struggling to figure out how to increase your sales or are looking for new sales channels for your product-based business? If so, this episode is for you as we dive deep into the first of 7 best places to sell your products right now.

In today’s mini episode, we’re discussing selling on e-commerce and how if you’re looking for one place to sell right now, it should be there! Why? Because e-commerce and having a website is truly the foundational step for product-based business owners, especially when it comes to making sales.

Tune in now as we dig deeper into e-commerce and how it can help you to stand out in a crowded market and attract more customers to your business. Whether you're just starting out or looking to scale up, get ready to take notes and inspire action. Let’s turn those trickles of sales into waterfalls and help your product business thrive!

For more great tips like these, and to discover all 7 places to sell your products, click the link in the Resources below to explore the full episode.

Resources:

Listen to the entire episode for all 7 places to sell your products, click here to listen now!
Want to know what makes a successful product-based business? I’m hosting a masterclass where I'm giving you my four-step playbook to stand out in a crowded market and get more customers so that you can grow your business no matter what you sell or where you sell. All you have to do is click here to grab your seat today!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

624. "I sell custom, one-of-a-kind products, but I’m struggling to make online sales- help!" | Coaching Session

Thu, 26 Sep 2024 05:30:00 -0400

Welcome back, product bosses! We have another exciting coaching session with Fran, the founder of Frances Anne Veils and Sew Glorious, who designs and sells custom veils to make brides dreams come true. If you’re feeling like you’re struggling to establish yourself in the online space, then you’re in the right place!

Fran initially started creating custom veils as an “add on” to her alterations business, but ended up falling in love with making wedding day dreams come true for brides and while she does well in her local town, she’s struggling to get people to know she exists and make online sales for her business.

Together, we dive deep into the unique challenges custom and one-of-a-kind product business owners face when trying to establish themselves in the online space and how to overcome it, the importance of referrals and knowing your ideal customer avatar and how to uplevel the online experience for those interested in purchasing, especially since Fran’s product needs to be tried on!

Tune in as we figure out Fran’s next BEST steps to being able to sell online and walk away with helpful strategies you can use to really nail the foundations in your business.

Resources:

Learn more about Fran’s business at Frances Anne Veils and Sew Glorious
Follow Fran’s journey on Instagram
Want to know what makes a successful product-based business? I’m hosting a masterclass where I'm giving you my four-step playbook to stand out in a crowded market and get more customers so that you can grow your business no matter what you sell or where you sell. All you have to do is click here to grab your seat today!
Want a 1:1 Coaching Session with Jacqueine that could be featured on the podcast? Click here to apply to potentially have your session aired on the podcast.
If you’re still interested in a coaching session but don’t want your session to be aired on the podcast you can click this link to access our NON-PODCAST 1:1 Coaching Sessions!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

623. How to Buy Back Your Time as a Product-Based Business Owner

Mon, 23 Sep 2024 05:30:00 -0400

What’s one of the greatest lessons you’ll learn as a product boss? How to let go, outsource, delegate, and ask for help—all the things that feel naturally uncomfortable to you. Does this resonate? If so, you aren’t alone!

That’s why in today’s quick episode, we discuss how you can release the expectation that you should and can do everything at once. Because the truth is, if you want to grow your business, then you need to outsource some tasks so you can focus on the bigger picture and buy back your time. Remember, you can’t pour or grow from an empty cup or being stretched too thin all of the time!

So how can you outsource, get help, and pay for the things that will move you forward? It’s crucial to release the overwhelming expectations we place on ourselves. Let’s dive into how and why you should ask for help.

Resources:

Want to listen to the entire episode? Click here to listen now!
Want to know what makes a successful product-based business? I’m hosting a masterclass where I'm giving you my four-step playbook to stand out in a crowded market and get more customers so that you can grow your business no matter what you sell or where you sell. All you have to do is click here to grab your seat today!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

622. "I’m overwhelmed and don’t know how to get out of my own way." | Coaching Session

Thu, 19 Sep 2024 05:30:00 -0400

Welcome back, product bosses! We have another exciting coaching session with Holly, the founder of Shake Rattle & Sew, who sells luxury minky handmade blankets for adults. If you’re feeling like you’re getting in your own way and holding your product business back from going from a hobby to your full time business, then you’re in the right place!

Holly initially started her business 18 years ago and while she is on track to hit her first six figures this year, she’s feeling overwhelmed because she wants to take her business from being her hobby to her full time job and doesn’t know where to start.

Together, we dive deep into why the foundations of your business are SO important, why you need to raise your prices and become known for something, and how figuring out exactly who your ideal customer is will help you know where and what you should be selling!

Tune in as we figure out Holly’s next BEST step to feel less overwhelmed and leave with helpful tips to create a plan you can implement in your business to gain more clarity!

Resources:

Learn more about Holly’s business at Shake Rattle & Sew: use code PRODUCTBOSS for 20% off!
Follow Shake Rattle & Sew’s journey on Instagram
Want to know what makes a successful product-based business? I’m hosting a masterclass where I'm giving you my four-step playbook to stand out in a crowded market and get more customers so that you can grow your business no matter what you sell or where you sell. All you have to do is click here to grab your seat today!
Want a 1:1 Coaching Session with Jacqueline that could be featured on the podcast? Click here to apply to potentially have your session aired on the podcast.
If you’re still interested in a coaching session but don’t want your session to be aired on the podcast you can click this link to access our NON-PODCAST 1:1 Coaching Sessions!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

621. 5 Discount Offer Ideas to Boost Sales Right Now

Mon, 16 Sep 2024 05:30:00 -0400

Welcome to another episode, product bosses! Have you ever wondered if you should be offering discounts in your product business? And if so, when and what types of discounts should you offer?

Today, I’m digging into why I don’t believe you need to offer a discount to make sales, but also how there are discounts created at different times of year for different reasons, such as Black Friday and Cyber Monday, to help businesses boost their sales.

I’m also sharing my top five discount offer ideas you can use in your product business right now and as we approach the holiday season to make more sales and end the year in the positive! This episode is packed with actionable tips so grab your pen and paper and let’s start making money.

Resources:

Guess what, Product Bosses: The investment into Multi-Stream Machine has officially dropped – for a limited time only! Find a community of like-minded entrepreneurs and take advantage of my do it yourself program to help you scale your business! Click here to learn more.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

620. "My jewelry business does well in-person, but I need help increasing my online sales- help!" | Coaching Session

Thu, 12 Sep 2024 05:30:00 -0400

Welcome back, product bosses! We have another incredible coaching session with Brian, the founder of The Freshwater Pearl Company, who sells versatile and “not your grandmother’s” pearl jewelry. If you’re struggling to make or scale your online sales and feel like everything you’re doing isn’t working, then you’re in the right place!

Brian has been in business for 3 years and while his business does well in-person (like many jewelry businesses since customers can try on or actually hold the product), he’s struggling to scale his online sales.

Together, we dive deep into why you need to know your numbers and how that plays a role in your email marketing and getting more customers, the key difference between selling in-store and online and how to create a seamless online shopping experience for your customers so they can buy!

Tune in as we figure out Brian’s next BEST step to start making more online sales and walk away with helpful tips you can implement in your business to start making the sales you want to be!

Resources:

Learn more about Brian's business at The Freshwater Pearl Company (plus a percentage of every purchase goes towards helping those with cancer!)
Guess what, Product Bosses: The investment into Multi-Stream Machine has officially dropped – for a limited time only! Find a community of like-minded entrepreneurs and take advantage of my do it yourself program to help you scale your business! Click here to learn more.
Want a 1:1 Coaching Session with Jacqueine that could be featured on the podcast? Click here to apply to potentially have your session aired on the podcast.
If you’re still interested in a coaching session but don’t want your session to be aired on the podcast you can click this link to access our NON-PODCAST 1:1 Coaching Sessions.!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

619. Is Your Product Business Ready for the Holiday Season?

Mon, 09 Sep 2024 05:30:00 -0400

Welcome back, product bosses! Are you feeling like you’re trying everything to make sales in your product business and nothing’s working? You are not alone!

Today, I’m discussing the number one thing that breaks my heart when it comes to coaching product-based businesses and the thing you MUST do if you want to set yourself up for more sales and success this holiday season.

Plus you’ll learn the exact next step you need to take to do something different…something that will get you ACTUAL results and sales, just in time for what’s going to be the busiest time of year for product based business owners. This episode is just what you and your business need to figure out a clear straight-forward path for the rest of the year!

Resources:

Looking to dive deeper into my episode about what you can learn from Starbucks and the Pumpkin Spice Latte? Click here to listen to the episode!
We’re kicking off TODAY!! Our biggest challenge, Rock Your Holiday Promotions, is kicking off Monday, September 9th and it’s totally FREE! If you’re ready to get more customers, make more sales, make GOOD money, and grow your business this holiday season then you need to be there. Grab your spot today!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

618. “I’m in a huge life transition and now I need this hobby to turn into a money-making business. How can I do that, fast?” | Coaching Session

Thu, 05 Sep 2024 05:30:00 -0400

Welcome back, product bosses! We have another exciting coaching session with Julie, the founder of Whatsoever Things, who sells unique custom gifts for every occasion. If your business is your side hustle or your hobby, but you want it to be your full time job, then you’re in the right place!

Julie has been in business for a while, but she has continued to treat her business like a hobby and is now ready to transition into being a full blown business and stepping into her role as full time CEO to make this her main source of income.

Together, we dive deep into why you need to narrow down your product offerings and how you can do that, why selling to everyone means you’re selling to no one, and the most crucial question you need to ask yourself to be able to step into being the boss of your business.

Tune in as we figure out Julie’s next BEST step to quickly take her business from hobby to money-making and walk away with actionable tips you can implement in your business to do the same!

Resources:

Learn more about Julie's business at Whatsoever Things
Follow Whatsoever Thing’s journey on Instagram
It’s backkkk!! Our biggest challenge of the year, Rock Your Holiday Promotions, is kicking off Monday, September 9th and it’s totally FREE! If you’re ready to get more customers, make more sales, make GOOD money, and grow your business this holiday season then you need to be there. Grab your spot today!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

617. How Product Business Owners Can Make Good Money During Their Busiest Season

Mon, 02 Sep 2024 05:30:00 -0400

Welcome back, product bosses! Have you started planning for your holiday season yet? If not, don’t worry! Today’s episode has you covered and is a special one because I am re-airing another Blended Life episode that I did live on Instagram. I received such a positive response from product bosses in my community that I knew I had to share it with you as a podcast episode.

Today, I’m discussing the biggest struggles and challenges that product based business owners, like yourself, are facing, including struggling to make sales, feeling overwhelmed, and not knowing where to start when it comes to planning for the holidays.

You’ll learn my tips for how you can get ready for the busiest time of year, efficiently plan your marketing strategies, and how you can make sales without having to rely on social media or paid ads. This episode is your first step to doing something different this year so you can make good money during the holidays!

Resources:

Get my FREE Ultimate Checklist for turning your product-based business into a Money-Making Machine here. Get ready to help you identify where you need to focus to increase your sales and turn your business into a money-making machine! Click here to grab yours now!
It’s backkkk!! Our biggest challenge, Rock Your Holiday Promotions, is kicking off Monday, September 9th and it’s totally FREE! If you’re ready to get more customers, make more sales, make GOOD money, and grow your business this holiday season then you need to be there. Grab your spot today!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

616. “I’ve made $150 in sales and need a plan to hit my revenue goal by the end of the year- help!” | Coaching Session

Thu, 29 Aug 2024 05:30:00 -0400

Welcome back, product bosses! We have another incredible coaching session with Lisa, the founder of Hobbs Sticker Co., who sells planners and stickers for people who enjoy paper planning. If your business feels more like a hobby or maybe the sales aren’t flowing like they should, then you’re in the right place!

Lisa has been in business for almost a year and while she is working on creating a legacy for her daughter, her sales are not where she wants them to be plus she is not making the money she needs for retirement.

Together, we dive deep into why you need to make your website a seamless experience for your customer, practical ways to use SEO, and how you can use email marketing to make more sales!

Tune in as we determine Lisa’s next BEST step to reach her dream revenue by the end of the year and walk away with actionable tips you can implement in your business to do the same!

Resources:

Learn more about Lisa's business at Hobbs Sticker Co.
Follow Hobbs Sticker Co.’s journey on Instagram
It’s backkkk!! Our biggest challenge of the year, Rock Your Holiday Promotions, is kicking off Monday, September 9th and it’s totally FREE! If you’re ready to get more customers, make more sales, make GOOD money, and grow your business this holiday season then you need to be there. Grab your spot today!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

615. Tips for Product Business Owners to Maximize Their Sales This Holiday Season

Mon, 26 Aug 2024 05:30:00 -0400

Welcome back, product bosses! Today’s episode is unique because I am re-airing a Blended Life episode that I did live on Instagram. I received such an overwhelming response of product bosses who needed to hear this that I wanted to share it as a podcast episode.

That’s why in today’s episode, I’m diving deep into false truths that I hear other coaches teach product bosses, plus I share my own tips for how you’re going to be able to make the most of the holiday season as a product-based business owner.

You’ll learn why you shouldn’t sell to everyone if you want to make more sales (it’s actually hurting your business, not helping it!), how you can make sales even if your sales have been really slow this year, and why you need to start showing up where your customers are. This episode is your first step to making more sales so that this holiday season turns out even better than you imagined!

Resources:

It’s backkkk!! Our biggest challenge, Rock Your Holiday Promotions, is kicking off Monday, September 9th and it’s totally FREE! If you’re ready to get more customers, make more sales, make GOOD money, and grow your business this holiday season then you need to be there. Grab your spot today!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

614. “I want to hit $100k in revenue, but I’m on the brink of burn out- what should I do?” | Coaching Session

Thu, 22 Aug 2024 05:30:00 -0400

Welcome back, product bosses! We have another amazing coaching session with Anna, the founder of Fit Stitch Gear, who sells weightlifting wristbands and embroidered patches. If you’re on the brink of burnout from having to do everything on your own while trying to blend and prioritize your personal life, then you’re in the right place!

Anna is a mom, fitness lover who participates in power-lifting meets, and a one woman show when it comes to running her business, and while she’s experiencing a growth spurt in her business, she’s also on the brink of burnout from having to wear all the hats.

Together, we dive deep into why you need to nail your niche and audience if you want to avoid burnout, the importance of consistent brand messaging and knowing the offer your customers want, and why your first or next hire might not be who you think it should be!

Tune in as we figure out Anna’s next BEST step to avoid burnout and walk away with actionable takeaways you can implement in your business to do the same!

Resources:

Learn more about Anna's business at Fit Stitch Gear
Follow Fit Stitch Gear's journey on Instagram
Need help creating a marketing strategy for the 2024 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2024 Holiday Edition to get content ideas for the ENTIRE holiday season!
Want to know what makes a successful product-based business? I’m hosting a masterclass where I'm giving you my four-step playbook to stand out in a crowded market and get more customers so that you can grow your business no matter what you sell or where you sell. All you have to do is click here to grab your seat today!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

613. Break Free from Your Limiting Beliefs: Pushing Through Discomfort to Achieve Your Dreams

Mon, 19 Aug 2024 05:30:00 -0400

Welcome back, product bosses! Today’s episode is a little different as I am diving into my own personal transformations and mindset shifts that have allowed me to achieve my dream life. If you’re currently or have ever struggled with limiting beliefs or felt stuck in your business and personal life, this episode is for you!

We’re digging deep into fears, personal experiences, the importance of an abundance vs scarcity mindset, and how sometimes, if you want to transform and step into what was truly meant for you, then you need to invest in yourself, your life and your business.

This episode is packed with motivational insights and practical advice to help you push past your comfort zone, unlock new potentials, and live a life full of abundance and opportunity. You’ll walk away feeling transformed and empowered to start pushing your boundaries and lifting your own glass ceiling to reach new levels of success, in both your personal life and in your business.

Resources:

Need help creating a marketing strategy for the 2024 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2024 Holiday Edition to get content ideas for the ENTIRE holiday season!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

612. “I want to reach $15k a month in sales, but I’m so overwhelmed and burnt out of my business.” | Coaching Session

Thu, 15 Aug 2024 05:30:00 -0400

Welcome back, product bosses! We have another exciting coaching session with Karina, the founder of Better in Black Co, who sells spooky wear year round. If you’re struggling with burnout and feelings of overwhelm, but wanting to reach that next revenue mark, then you’re in the right place!

Karina has been in business for just over a year and while she is on track to be a six figure business this year, she is now struggling with how to avoid increasing her feelings of burnout and overwhelm.

Together, we dive deep into why you absolutely need a marketing plan, the importance of having a launch plan, and why it always comes back to math and knowing your numbers when you’re needing to simplify!

Tune in as we figure out Karina’s next BEST step to avoid increasing her feelings of burnout and discover actionable tips for how you can reduce your feelings of overwhelm and burnout as well!

Resources:

Learn more about Karina's business at Better in Black Co.
Follow Better in Black Co's journey on Instagram
Need help creating a marketing strategy for the 2024 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2024 Holiday Edition to get content ideas for the ENTIRE holiday season!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

611. The Five Incomes to Building Your Money Machine with Mel Abraham

Mon, 12 Aug 2024 05:30:00 -0400

Welcome back, product bosses! We have another amazing episode with special guest and one of my close friends, Mel Abraham. For those of you who don’t know who Mel is, he is a CPA by education, an entrepreneur, money mentor, and a #1 bestselling author! Today, we’re chatting about Mel’s newest book, “Building Your Money Machine: How to Get Your Money to Work Harder for You Than You Did for It!”.

Together, we dive into the five levels of income and the importance of each, plus Mel busts one of the most common myths surrounding “passive income”! We also discuss limiting mindset beliefs around money and how to shift them, why you shouldn’t compare your financial journey to others, and how to create a plan around money so that every dollar is assigned a job.

No matter where you are on your financial journey, in either your business or your personal life, you’ll definitely want to tune in for actionable tips about how you can generate income that’s no longer tied to your work and efforts but that allows you to embrace and achieve financial freedom in your life. And remember it’s never too late to start building wealth!

To celebrate Mel’s newest release, we are giving away 5 copies! All you have to do is write a review of the podcast and then screenshot it and send it to us in a DM on Instagram or via email.

Resources:

Grab Mel’s Book, Building Your Money Machine: How to Get Your Money to Work Harder for You Than You Did for It!
Connect with Mel on Instagram.
Learn more about Mel and listen to his podcast here.
Enter for your chance to win 1 of 5 copies of Building Your Money Machine by leaving a podcast review and sending us a screenshot of your review to hello@theproductboss.com or DM us your screenshot on Instagram @theproductboss.
Looking for quick and creative ways to make money that you can implement, starting today? Grab our FREE 20 Ways to Make Money worksheet by clicking here.
Need help creating a marketing strategy for the 2024 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2024 Holiday Edition to get content ideas for the ENTIRE holiday season!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

610. “After 7 years, I know it’s time to do things differently to reach the next level, but I don’t know where to start!” | Coaching Session

Thu, 08 Aug 2024 05:30:00 -0400

Welcome back, product bosses! We have another inspiring coaching session with Jen, the founder of Scenery Bags, who upcycles Broadway sets into unique bags and accessories. If you’re feeling stuck or like you don’t know where to start to reach that next level in your business, then you’re in the right place!

Jen is celebrating the seventh anniversary of Scenery Bags and while she has had some incredible success so far, she is now facing the challenge of how to scale her business, best practices for managing inventory and venturing into wholesale.

Together, we dive deep into pushing your boundaries and taking risks in your business, the importance of having solid systems in place (shoutout SOPs!), and creative strategies to elevate her brand and position her product in a way that attracts both theater and non-theater goers!

Tune in as we figure out Jen’s next BEST step to reach her next level and discover actionable tips for scaling your own product-based business while staying true to your products and brand!

Resources:

Learn more about Jen's business at Scenery Bags
Follow Scenery Bags' journey on Instagram
Need help creating a marketing strategy for the 2024 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2024 Holiday Edition to get content ideas for the ENTIRE holiday season!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

609. How to Blend an 8-Figure Business and Motherhood with Natalie Ellis of Bossbabe

Mon, 05 Aug 2024 05:30:00 -0400

Welcome back, product bosses! We have such a powerful episode for you and I am SO excited because today’s episode features my business mentor and friend, Natalie Ellis of Bossbabe! Lately, I’ve been so inspired by how well Natalie manages and blends her 8-figure business with motherhood that we had to talk about it to show you that it IS possible, even when it feels like it isn’t!

Together, Natalie and I dive into our journeys, both business and personal, and discuss the challenges and dynamics of being a CEO and mother. We also dig deeper into feminine and masculine energies and how when you allow yourself to embrace your feminine energy and integrate it with your masculine energy, you’ll start to experience a more balanced life and greater business success.

Plus we talk further about how we are both the primary breadwinners in our families, how we navigate that role, and the value of community and transparent conversations to not only be the best bosses, but also the best mothers we can be to our children! No matter where you are in your business journey, this episode is packed with SO many amazing tips about how to find your blend between your business and personal life so that you can experience true happiness and success in all areas of your life!

Resources:

Follow Bossbabe on Instagram.
Learn more about Bossbabe here.
Listen to and follow the Bossbabe Podcast where Natalie discusses motherhood, business and everything in between!
Need help with hiring? Grab a copy of "Buy Back Your Time" by Dan Martell for learning how to effectively delegate tasks and hire the right people for your business.
If you want to try Gloci (trust me, you do because it’s an amazing product!), you can get 15% off by clicking here and using the code JACQUELINESNYDER
Need help creating a marketing strategy for the 2024 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2024 Holiday Edition to get content ideas for the ENTIRE holiday season!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

608. “My business is growing, but I’m very reactive and I don’t know how to break through that.” | Coaching Session

Thu, 01 Aug 2024 05:30:00 -0400

Listen up, product bosses! I’m back with another exciting coaching session for you today with Bethanne of the Mighty XO, who makes and sells topical magnesium products for women to help them sleep better, stress less and feel like the best version of themselves! If you’ve been struggling with figuring out how to stop thinking like someone who is in the corporate world and instead shift your mindset to being the boss of your business, then you’re in the right place!

Bethanne has been doing her business full time for the past four years and is realizing that she wants to grow her business, but she’s scared because she has limited time and she feels like she’s always too reactive which is starting to cause issues as the volume of her orders go up. She wants to keep scaling her business, but she’s not sure how to break through being so reactive or even what her next steps are.

Together, we dive deep into hiring and why you may need to, even if you feel like you can’t afford it, the importance of shifting your mindset from thinking like a person working in the corporate world who reacts to everything to really stepping into the boss of your business and being proactive, and why knowing which products your customers are buying will help you create irresistible offers for both new and existing customers.

Tune in as we discover Bethanne’s next BEST steps to take to start creating a plan that will allow her to continue successfully growing her business and making the most of the time she does have, while being a single mom to a preschooler!

Resources:

Learn more about Bethanne’s product at the Mighty XO
Follow Bethanne’s business journey on Instagram
Want to know what makes a successful product-based business? I’m hosting a masterclass where I'm giving you my four-step playbook to stand out in a crowded market and get more customers so that you can grow your business no matter what you sell or where you sell. All you have to do is click here to grab your seat today!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

607. From Burning Out to Burning Bright: How to Master Your Mindset to Overcome Burnout with Jessica Zweig

Mon, 29 Jul 2024 05:30:00 -0400

Welcome back, product bosses! We’re so excited for today’s podcast episode because we have a very special guest and friend- Jessica Zweig, founder of Simply Be and author of "The Light Work: Reclaim Your Feminine Power, Live Your Cosmic Truth, Illuminate the World." In this episode, Jacqueline and Jessica discuss how you can name, claim, and reframe your inner darkness in order to unlock your infinite potential.

Together, they dig deep into finding balance, avoiding burnout, and reclaiming your feminine power. They also talk about the importance of leaning into your feminine energy, recognizing early signs of burnout (and how to prevent full blown burnout!), and why you truly are the only one who can control your own happiness in life. Jessica opens up about her journey through financial rock bottom, rapid business growth, and the pitfalls of hustle culture. She emphasizes the importance of honoring your body while building a business and setting boundaries to achieve balance. Jacqueline and Jessica also explore the transformative power of receptivity and positive energy.

Don’t miss this episode filled with actionable tips that talks all about balance, blending, boundaries and how you can master your mindset to overcome burnout and allow money and success to flow through you! Plus, Jessica’s book releases on 8/6 so we’re hosting a giveaway where you have the chance to win 1 of 5 copies so that you can step into your most successful self. Be sure to check the resources below to enter.

Resources:

Get Jessica’s book, The Light Work: Reclaim Your Feminine Power, Live Your Cosmic Truth, and Illuminate the World.
Learn more and join to attend Jessica’s virtual Breakthrough Global Summit.
Connect with Jessica on Instagram.
Enter for your chance to win 1 of 5 copies of The Light Work by leaving a podcast review and sending us a screenshot of your review to hello@theproductboss.com or DM us your screenshot on Instagram @theproductboss.
Want to know what makes a successful product-based business? I’m hosting a masterclass where I'm giving you my four-step playbook to stand out in a crowded market and get more customers so that you can grow your business no matter what you sell or where you sell. All you have to do is click here to grab your seat today!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

606. “My sales are down 30%, how do I get more people to discover my business?” | Coaching Session

Thu, 25 Jul 2024 05:30:00 -0400

Welcome back, product bosses! I have another amazing coaching session for you today with Breanne of Texas Cork Company, who is business partners with her mom, and sells a variety of cork-made products and accessories! If you’ve been struggling with figuring out how to increase your sales and get more people to discover your business, that’s exactly what we’re going to be discussing!

Tune in as we discuss how Breanne can make some changes in her business, if she wants to keep growing to reach that next level.

Resources:

Learn more about Breanne’s product at Texas Cork Company
Follow Breanne’s business journey on Instagram
Access your FREE Delegation Worksheet to feel more organized, find an easier way to delegate, and get back your precious time to spend more time doing what you love! My FREE Delegation Worksheet is the perfect way to buy back your time.
Want to know what makes a successful product-based business? I’m hosting a masterclass where I'm giving you my four-step playbook to stand out in a crowded market and get more customers so that you can grow your business no matter what you sell or where you sell. All you have to do is click here to grab your seat today!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

605. The Key Foundations Most People Skip Over When Starting a Product Business

Mon, 22 Jul 2024 05:30:00 -0400

In today’s episode, I’m so excited to share a segment from my guest appearance on the Insight Out podcast, hosted by the incredible Billy Samoa Saleebey, where I share insights from my own journey with my product business, Cuffs Couture, to help you hone in on the foundational pieces you need to nail if you want to have a successful business.

We discuss key strategies, such as understanding your niche, nailing your ideal customer avatar, tailoring products to meet your customers' desires, and creating irresistible offers that make your brand stand out in a crowded market. Plus I’m sharing actionable tips on perfecting your brand messaging, pricing, and product focus.

You’ll also hear me dive deeper into my personal growth journey and the pivotal role mentorship has played to help get me where I am today. Don't miss out on these invaluable insights that can help you grow your business beyond your wildest dreams!

Resources:

Want to know what makes a successful product-based business? I’m hosting a masterclass where I'm giving you my four-step playbook to stand out in a crowded market and get more customers so that you can grow your business no matter what you sell or where you sell. All you have to do is click here to grab your seat today!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

604. “90% of my sales come from selling in-person, how do I start selling more online?” | Coaching Session

Thu, 18 Jul 2024 05:30:00 -0400

Listen up, product bosses! I’m back with another exciting coaching session for you today with Billie of Billie’s Soap, who is business partners with her dad, and together they sell high-quality, scientifically-backed, natural skincare products to help you feel confident and comfortable in your skin, no matter what your skin type is! If you’ve been struggling with figuring out how to transition your in-person sales to online, then you’re in the right place!

Billie and her dad do amazing at in-person events, so amazing in fact that 90% of their sales come from in-person, but they are both getting tired from all of the traveling they have to do to make this happen which is why Billie is wondering how they can start to lean more into online to continue growing their business.

Together, we dive deep into brand awareness, no matter what stage your business is at, why wholesale might be her next best sales channel and the importance of tapping into your existing customers to increase your sales (hint: this is why you have an email list!).

Tune in as we discover Billie’s next BEST steps to take to start pivoting towards more online sales in order to grow her business to that next revenue level (aka the seven figure mark)!

Resources:

Ready to take your content to the next level with beautiful visuals and captivating storytelling? Then you need Riverside.fm. Capture crystal-clear video, then repurpose that video into sharable clips with Riverside’s easy-to-use tools. If you’re ready to stand out in a crowded market, click here and use the code THEPRODUCTBOSS for 15% off.
Support Billie’s business by clicking here and use the code THEPRODUCTBOSS for 20% off your entire cart. If you or someone you know is going through active treatment for cancer or you're at the end-stage and not doing treatment, you can email support@billiessoap.com to receive your free jar.
Follow Billie’s Soap on Instagram: @billies.soap.
Want to know what makes a successful product-based business? I’m hosting a masterclass where I'm giving you my four-step playbook to stand out in a crowded market and get more customers so that you can grow your business no matter what you sell or where you sell. All you have to do is click here to grab your seat today!

603. The #1 Lesson You Can Learn from Amazon Prime Day to Increase Your Sales in July

Mon, 15 Jul 2024 05:30:00 -0400

Amazon Prime Day has arrived (well almost, since it technically kicks off tomorrow!), but if you’re wondering why Amazon holds Prime Day in July or why Walmart Deals happens in July or why people talk about Christmas in July, we’re actually digging into that today because there is a strategic reason behind it!

So what’s the reason?! Well there’s been a long time saying that J months are slow for product-based business owners, especially in the month of July, because not a lot of people are looking to buy or spend money during that time. So Prime Day was created to incentivize people to buy more during a month they don’t typically shop in!

In this episode, we dive deeper into what you can learn from Prime Day, how you can get your products on Amazon, if you want to, and how you can take advantage of Prime Day to create offers and promotions for your products, even if you aren't selling on Amazon! You don’t want to miss this episode.

Resources:

Are you ready to never feel behind big box stores again by knowing the right products to put in front of your customers at the right time?! Grab our customizable Selling Cycle, where we'll walk you through what you should be marketing and when, for ALL times of the year. Click here to grab your Selling Cycle today!
Ready to start making more sales and turn your business into a money-making machine? Join me in my FREE 3-Day Challenge exclusively for product-based business owners, where I’ll be sharing my secrets and framework to maximizing your revenue and growing a profitable business year-round so that you can spend more time doing what you love! If you’re ready to make more sales and increase your revenue, then sign up for my FREE Best Sellers Secret challenge which starts TODAY!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

602. “Help! I’m trying to do everything and hoping something sticks- but it’s not working.” | Coaching Session

Thu, 11 Jul 2024 05:30:00 -0400

Hey, product bosses! I’m back with another incredible coaching session for you today with Ines of Barkin’, who sells stylish and practical feeders and treat pouches for you and your pup! If you feel like you’ve been throwing spaghetti at the wall or trying to do everything, but nothing is working, then this episode is for you!

Ines has been seeing steady growth through wholesale but feels like she has been spreading herself too thin trying to figure out how to continue growing and increasing her sales, especially when nothing seems to be working.

Together, we dive deep into why you need to determine your specific path to profit, the importance of knowing your data and numbers, and why sometimes making small tweaks and refining what you’re currently doing is actually what’s going to make the biggest difference!

Listen in as we discover Ines’s next BEST step to make the biggest impact in her business and why oftentimes it’s not about doing ALL the things, but rather becoming really focused and getting really good at what you’re already doing to reach that next level in your business.

Resources:

Ready to take your content to the next level with beautiful visuals and captivating storytelling? Then you need Riverside.fm. Capture crystal-clear video, then repurpose that video into sharable clips with Riverside’s easy-to-use tools. If you’re ready to stand out in a crowded market, click here and use the code THEPRODUCTBOSS for 15% off.
Support Ines’s business by clicking here.
Follow Barkin’ on Instagram: @shopbarkin.
Ready to start making more sales and turn your business into a money-making machine? Join me in my FREE 3-Day Challenge exclusively for product-based business owners, where I’ll be sharing my secrets and framework to maximizing your revenue and growing a profitable business year-round so that you can spend more time doing what you love! If you’re ready to make more sales and increase your revenue, then sign up for my FREE Best Sellers Secret challenge today!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

601. The #1 Thing That Has Changed My Life This Year

Mon, 08 Jul 2024 05:30:00 -0400

If you’ve ever heard me say “usually the biggest obstacle getting in the way of your dreams or growth is actually yourself,” but you aren’t really sure what that means then listen up. In today’s episode, I’m sharing the #1 thing that has changed my life this year and chances are, it’s not what you think!

As a business owner, we’re often taught that to be successful we have to hustle hard, nonstop and for years on end. And well yes, this is true to an extent, there’s an entire piece missing that’s going to be the game changer for you reaching the level of success you’ve been looking for. Today, we dig deeper into that missing piece and why if you truly want to reach your dreams, you need to be pouring into your cup to not only nourish your business, but also your body and soul.

In this episode, we discuss how to merge self care, and truly understanding who you are as a person with your goals for your business to expand your experiences and truly transform into your future self. When you begin to transform and truly lean into the energy of the universe providing for you, you allow yourself to open up and be fully accepting of everything you’ve imagined.

And I want to help you do this at The Product Boss Expansion Retreat this August, at my house in Los Angeles. You can find all of the details and save your spot here. You don’t need to do this journey alone, product boss, let’s experience this transformation and expansiveness together!

Resources:

Did you know that your dream life is closer than you think? Come spend 2 magical days of immersion with me, at my home in sunny Los Angeles, where you’ll be supported, guided and connect with other superstar product-based entrepreneurs like you, and work on building and transforming your business in a new way so that you can live the life you've always dreamed of. Click here if you are ready to dream big, pursue your passions, and create a life of unlimited possibilities!
Ready to start making more sales and turn your business into a money-making machine? Join me in my FREE 3-Day Challenge exclusively for product-based business owners, where I’ll be sharing my secrets and framework to maximizing your revenue and growing a profitable business year-round so that you can spend more time doing what you love! If you’re ready to make more sales and increase your revenue, then sign up for my FREE Best Sellers Secret challenge today!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

Mentioned in this episode:

Hubspot’s Inbound Conference

Visit INBOUND.com to see the lineup and grab your tickets today.

INBOUND.COM

Imperfect Action

Listen to Imperfect Action wherever you get your podcasts.

Imperfect Action Podcast

600. “Sales are down and I don’t know what to do.” | Coaching Session

Thu, 04 Jul 2024 05:30:00 -0400

Listen up, product bosses! Today’s episode is a must listen if your product business sales are down. We’re back with another coaching session, and this time we’re talking to Gina of Seasons Jewelry. Now Gina has been in my community for a long time and actually started her first product biz as a hobby! Fast forward to today, and Gina is now not only a full time product boss (goodbye corporate world!), but she also just recently acquired her second business which is where she had previously bought the jewelry for her side hustle product biz from (cool, right?). Her goal, like most product bosses, is to make more sales but she’s not quite sure where to start.

In this episode, we dive into Gina’s current situation to figure out what she needs to do next, where she needs to focus, and ways she can really grow this business past the plateau that she feels she’s in.

And even though Seasons Jewelry is a 39 year old business and a well established brand, this episode is a good reminder that sometimes you need to go back to the foundations, aka the basics, to identify what’s not working in order to figure out your next step forward, no matter what level your business is at.

Join us as we dig deeper into Gina’s business, provide actionable tips, and help her- and you- figure out where to focus to start increasing those sales again. Let’s do this together!

Resources:

Ready to take your content to the next level with beautiful visuals and captivating storytelling? Then you need Riverside.fm. Capture crystal-clear video, then repurpose that video into sharable clips with Riverside’s easy-to-use tools. If you’re ready to stand out in a crowded market, visit Riverside.fm and use the code THEPRODUCTBOSS for 15% off.
Support Gina’s business by clicking here.
Follow Seasons Jewelry on Instagram: @SeasonsJewelry.
Ready to start making more sales and turn your business into a money-making machine? Join me in my FREE 3-Day Challenge exclusively for product-based business owners, where I’ll be sharing my secrets and framework to maximizing your revenue and growing a profitable business year-round so that you can spend more time doing what you love! If you’re ready to make more sales and increase your revenue, then sign up for my FREE Best Sellers Secret challenge today!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

599. The Power of Community for Product-Based Business Owners with Gina Bianchini of Mighty Networks

Mon, 01 Jul 2024 05:00:00 -0400

Today, I’m so excited to be chatting with Gina Bianchini, an incredible entrepreneur who has her MBA from Stanford and is also the creator and founder of Mighty Networks! If you’re not familiar with Mighty Networks, it’s an all-in-one platform that serves small and medium businesses through offering digital memberships, online courses, community and subscriptions.

In this episode, Gina and I dive into the benefits of building and creating a community that aligns with your products and mission, especially for my subscription-based product bosses, as well as the importance of community and who you’re surrounding yourself with on your product biz journey.

Join us as we show you the power of community and the role it plays in owning a product-based business plus Gina even shares with you her 5 components for building a successful community and the 5 mindset changes you need to have to take your community to the next level.

Resources:

Check out Mighty Networks
Connect with Gina Bianchini on LinkedIn
Want to know what makes a successful product-based business? I’m hosting a masterclass where I'm giving you my four-step playbook to stand out in a crowded market and get more customers so that you can grow your business no matter what you sell or where you sell. All you have to do is click here to grab your seat today!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

598. “I'm a single mom on my way to a million dollars. How do I make this easier?” | Coaching Session

Thu, 27 Jun 2024 05:00:00 -0400

Hey product bosses! I'm back with another action-packed coaching session with Nicole from Lunah, an amazing skincare company in London, Ontario, Canada! Nicole's established herself as the skin care expert in her community and beyond and is on her path to building her million-dollar dream business...all while navigating being a single mom.

During our time together we discuss Nicole's journey to where she is now and the strategies that she can implement to get her to where she wants to grow her product-based business - all while blending her other responsibilities.

We deep dive into niching down your products, how to create an irresistible customer experience, and how hiring help at home or outsourcing the smaller tasks in your day will create time for you to reach your dreams.

Listen in as we discover Nicole's next steps to grow her business and how you can apply these strategies to create your own money-making machine.

Resources:

Ready to take your content to the next level with beautiful visuals and captivating storytelling? Then you need Riverside.fm. Capture crystal-clear video, then repurpose that video into sharable clips with Riverside’s easy-to-use tools. If you’re ready to stand out in a crowded market, visit Riverside.fm and use the code THEPRODUCTBOSS for 15% off.
Support Nicole’s business at lunahlife.com
Follow Nicole on Instagram: @lunahlife
Feeling like you've tried everything and still not making the sales you want? You're not bad at business—you just need to get your products in front of more customers. Join my free masterclass, The Three-Part Framework to Building a Consistent, Profitable, Revenue-Generating Product Business in 2024 and learn the secrets to turning your product-based business into a money-making machine.
If you’d like to learn more about Instacart you can check them out here.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

Mentioned in this episode:

Another Bite

Listen to Another Bite wherever you get your podcasts

Another Bite Podcast

Hubspot

Get started for Free with Hubspot CRM

Hubspot 2024

597. If You Don't Have an Audience to Sell to, Do This.

Mon, 24 Jun 2024 05:30:00 -0400

True or False: You need a HUGE social media following to reach your business goals...I'm excited to tell you that it is FALSE! In today's episode, I'm busting the myth that you need to be on social media to succeed in your product-based business and I'm showing you just how to discover your ideal customers, make more sales, and reach or even surpass your product business dreams.

I'll share examples of my own journey to success before the days that social media took the world by storm (aka when going viral wasn't even a thing) and how my students have proven time and time again that you can create your profitable money-making machine once you know your own path to profit!

Tune in if you are ready to discover how to grow your business beyond your wildest dreams, even without a social media presence, and the strategies my students and I have used to get there!

Resources:

Sign up for The Product Boss Newsletter.
Feeling like you've tried everything and still not making the sales you want? You're not bad at business—you just need to get your products in front of more customers. Join my free masterclass, The Three-Part Framework to Building a Consistent, Profitable, Revenue-Generating Product Business in 2024, at theproductboss.com/framework and learn the secrets to turning your product-based business into a money-making machine.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

Mentioned in this episode:

Another Bite

Listen to Another Bite wherever you get your podcasts

Another Bite Podcast

Hubspot

Get started for Free with Hubspot CRM

Hubspot 2024

596. "My sales are down! Is it the algorithm, the economy—or is it me?" | Coaching Session

Thu, 20 Jun 2024 05:30:00 -0400

Listen up, Product Bosses! We're back with another coaching session, and this time we're talking with Heather of Leetie Lovendale. Heather has been in business for around 20 years and is making multiple six figures. Her goal is to reach a million, but right now, she's on course to make less than she did last year.

In this episode, we dive into Heather's situation to uncover what might be holding her back. Is it a bad economy, the influence of platforms like Faire and Amazon, or something else entirely? We’ll explore the possible reasons for her plateau and discuss strategies to get her back on track and moving toward her million-dollar goal.

Join us as we analyze Heather's business, provide actionable advice, and help her—and you—navigate through these challenges. Let’s figure this out together!

Resources:

Ready to take your content to the next level with beautiful visuals and captivating storytelling? Then you need Riverside.fm. Capture crystal-clear video, then repurpose that video into sharable clips with Riverside’s easy-to-use tools. If you’re ready to stand out in a crowded market, visit Riverside.fm and use the code THEPRODUCTBOSS for 15% off.
Support Heather’s business at leetielovendale.com
Follow Leetie Lovendale on Instagram: @leetielovendale
Feeling like you've tried everything and still not making the sales you want? You're not bad at business—you just need to get your products in front of more customers. Join my free masterclass, The Three-Part Framework to Building a Consistent, Profitable, Revenue-Generating Product Business in 2024, at theproductboss.com/framework and learn the secrets to turning your product-based business into a money-making machine.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

595. Can You Make Your Product-Based Business a Passive Money-Making Machine?

Mon, 17 Jun 2024 05:30:00 -0400

Listen up, Product Bosses! Today, we’re diving into the idea of transforming your product-based business into a passive money-making machine. With summer upon us, it's the perfect time to explore how you can ease off the gas and still keep the revenue flowing.

For many of us, the summer months are a time to spend with family, take a break, and enjoy some downtime. Whether you want your business to run passively year-round or just during specific seasons, we’ll discuss strategies to reduce your daily involvement while maintaining consistent sales. We'll cover different sales channels and revenue streams that require less hands-on effort, allowing you to focus on what matters most during these relaxing months.

Join us as we explore practical tips and insights to help you make your business work for you, even when you're not actively working on it. Let’s dive in and learn how to create a business that supports your lifestyle.

Resources:

Feeling like you've tried everything and still not making the sales you want? You're not bad at business—you just need to get your products in front of more customers. Join my free masterclass, The Three-Part Framework to Building a Consistent, Profitable, Revenue-Generating Product Business in 2024, at theproductboss.com/framework and learn the secrets to turning your product-based business into a money-making machine.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

594. “I want to be a top name in my niche. What systems do I need to get there?” | Coaching Session

Thu, 13 Jun 2024 05:30:00 -0400

Listen up, product bosses! Today’s coaching call is a must-listen for entrepreneurs at all levels, whether you're just starting out or hitting new growth milestones. We’re speaking with Claire of Musically Minted, a thriving product business selling music-themed merchandise. Claire's goal is to become one of the go-to names in her niche, and we love that kind of ambition.

Claire is taking her business full-time but has hit a pivotal moment where her current methods aren't working anymore. She needs to know what comes next. In this episode, we discuss the systems she can put in place, when she needs them, and how to implement them effectively.

We get into the nitty-gritty details, providing a real example of how to tackle similar challenges in your business. If you’re ready to scale and optimize, this episode is for you. Let’s dive into it!

Resources:

Ready to take your content to the next level with beautiful visuals and captivating storytelling? Then you need Riverside.fm. Capture crystal-clear video, then repurpose that video into sharable clips with Riverside’s easy-to-use tools. If you’re ready to stand out in a crowded market, visit Riverside.fm and use the code THEPRODUCTBOSS for 15% off.
Support Claire’s business at musicallyminted.com
Follow Musically Minted on Instagram: @musicallyminted
Feeling like you've tried everything and still not making the sales you want? You're not bad at business—you just need to get your products in front of more customers. Join my free masterclass, The Three-Part Framework to Building a Consistent, Profitable, Revenue-Generating Product Business in 2024, at theproductboss.com/framework and learn the secrets to turning your product-based business into a money-making machine.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

593. The 7 Best Places to Sell Your Products Right Now

Mon, 10 Jun 2024 05:30:00 -0400

Today, we’re addressing a common question we hear all the time: "I have this product, I have this idea, but what should I do? How do I sell it?" We all come up with amazing ideas or get inspired to create something, but then we’re often unsure about the next steps. Let’s dive into the best strategies for selling your products successfully.

Whether you’re using platforms like Etsy, running a brick-and-mortar store, launching a website, or leveraging social media, each method has its own challenges and advantages. We’ll share our personal experiences and insights on how to navigate these options. We'll discuss how Etsy can simplify the selling process but comes with risks, why relying on foot traffic for your physical store can be limiting, and the pitfalls of assuming that "if you build it, they will come" for online stores.

We also highlight the frustration of slow sales and the importance of finding where your customers are already spending their time. From my own journey, we learned that having a beautiful website isn’t enough—you need a strategy to drive traffic and convert visitors into buyers.

In this episode, we’re breaking down the seven best places to sell your products right now. These are the platforms and strategies that will help you turn those trickling sales into a steady stream. We want you to hear that waterfall of sales, so let’s get started!

Resources:

Feeling like you've tried everything and still not making the sales you want? You're not bad at business—you just need to get your products in front of more customers. Join my free masterclass, The Three-Part Framework to Building a Consistent, Profitable, Revenue-Generating Product Business in 2024, at theproductboss.com/framework and learn the secrets to turning your product-based business into a money-making machine.
Shopify is our #1 recommendation for building your e-commerce website! Visit theproductboss.com/shopify to get a free trial!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

592. "My in-person business is taking off–but how do I grow online?" | Coaching Session

Thu, 06 Jun 2024 05:30:00 -0400

This week, we've got a fantastic coaching session with Chanel of Pup Pastry. As you might have guessed from the name, her business specializes in dog treats, focusing on healthy, natural products. Chanel is relatively new to our program, Multi-Stream Machine, but she’s already starting to see results. Now, she’s looking to optimize those revenue streams and expand her online presence.

In this episode, we dive into Chanel’s journey with Pup Pastry, exploring how she can leverage her in-person success to boost her online sales. We’ll discuss strategies for optimizing revenue streams, building a robust online presence, and the steps needed to scale her business in the digital world.

Join us as we offer practical tips and actionable advice to help Chanel—and you—take your business to the next level. Let’s get into it!

Resources:

Ready to take your content to the next level with beautiful visuals and captivating storytelling? Then you need Riverside.fm. Capture crystal-clear video, then repurpose that video into sharable clips with Riverside’s easy-to-use tools. If you’re ready to stand out in a crowded market, visit Riverside.fm and use the code THEPRODUCTBOSS for 15% off.
Support Chanel at puppastrync.com
Follow Pup Pastry on Instagram: @puppastrync
Feeling like you've tried everything and still not making the sales you want? You're not bad at business—you just need to get your products in front of more customers. Join my free masterclass, The Three-Part Framework to Building a Consistent, Profitable, Revenue-Generating Product Business in 2024, at theproductboss.com/framework and learn the secrets to turning your product-based business into a money-making machine.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

591. The Day Kim Kardashian Bought My Product

Mon, 03 Jun 2024 05:30:00 -0400

Hey, Product Bosses! We’re diving into something really exciting today. Have you ever wondered how getting your product in front of the right person can transform your business overnight? Well, we’ve got an incredible story to share.

In this episode, we’re talking about the day Kim Kardashian bought Cuffs Couture and how it created a ripple effect that took the brand to new heights. We’ll dig into the details of how this happened, the strategy behind getting your product in front of influential people, and the importance of leveraging other people's audiences to grow your own.

We’ll share practical tips and strategies you can use to create similar opportunities for your business. From building relationships with influencers to maximizing the impact of a celebrity endorsement, this episode is packed with actionable insights.

So, get ready to learn how a single purchase can change everything and how you can position your product for success.

And don’t forget, we have a brand-new, free, and live training on building a consistent, profitable, revenue-generating product business in 2024. Sign up at theproductboss.com/framework to join us!

Resources:

Does it feel like you've tried everything but still aren't making the sales you want? Trust me, I've been there, too. But here's the thing—you're not bad at business. The key is getting your products in front of more customers. I faced the same struggle until I discovered the one thing that transformed my business from a few sales to six figures in just one year, all without spending a cent on ads or having a huge following. Now, I want the same success for you. Join my free masterclass, "The Three-Part Framework to Building a Consistent, Profitable, Revenue-Generating Product Business in 2024," and learn my secret to success. Head over to theproductboss.com/framework to save your spot. Let's turn your business into a money-making machine!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

590. "I'm taking my business international but I can't do it alone." | Coaching Session

Thu, 30 May 2024 05:30:00 -0400

Listen up, Product Bosses! We’re back with another exciting coaching session, and this time we’re talking to Amber of HayMad & Co., a lifestyle apparel brand that focuses on inclusivity and mental health awareness. Amber has a physical retail location in her hometown in Canada, and her wholesale business is picking up steam in the US. Now, she’s looking to take her brand international.

In this episode, we explore the strategies and steps Amber needs to elevate her business. We'll discuss how to leverage her current success, expand her market reach, and overcome the challenges of going international. From boosting her online presence to optimizing wholesale operations, we'll cover it all.

Join us as we dive into Amber’s journey, offering insights and actionable advice for anyone looking to grow their business beyond borders. Let’s find out what—or who—will take HayMad & Co. to the next level!

Resources:

Ready to take your content to the next level with beautiful visuals and captivating storytelling? Then you need Riverside.fm. Capture crystal-clear video, then repurpose that video into sharable clips with Riverside’s easy-to-use tools. If you’re ready to stand out in a crowded market, visit Riverside.fm and use the code THEPRODUCTBOSS for 15% off.
Support Amber’s business at haymadandco.com
Follow HayMad & Co. on Instagram: @haymadandco
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

589. MUST LISTEN If You Feel Alone and Overwhelmed by All the Things You NEED to Do

Mon, 27 May 2024 05:30:00 -0400

So one of the greatest lessons for a product boss is learning to let go, outsource, delegate, and ask for help—all the things that feel naturally uncomfortable to us. Do you feel the same way? As we grow as business owners, parents, and individuals, one of the hardest things is asking for help. Another challenge is releasing the expectation that we should and can do everything at once.

If you want to grow your business, then you need to outsource some tasks so you can focus on the bigger picture and buy back your time. Many of us use words like balance and juggle, but we feel tired, stressed, and stretched too thin trying to be everything to everyone.

You really want to figure out what you want in your life, what aligns best with you, and how you can achieve that, because we're all problem solvers. But it's not about doing it all by ourselves. It’s about finding the help we need. There's never been a time when we, especially as women, could do anything we wanted in our business, generate any revenue we aimed for, and manage full-time jobs, family, caregiving, and everything else on our plates.

Resources:

Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

588. "My business is beyond my wildest dreams! What's next?" | Coaching Session

Thu, 23 May 2024 05:30:00 -0400

Ever wondered how a simple idea can transform into a booming business? In this episode, we're diving deep into the world of viral success and rapid growth. We'll explore how to handle explosive popularity, the importance of building a solid team, and staying focused on your long-term goals even when things move at lightning speed.

In today's coaching session, we take you behind the scenes with Shanti of A Brighter Year. Shanti sells simple, easy, and bite-sized coloring books for the busy adult, and she's absolutely crushing it. Her business has gone viral on TikTok and other platforms, leading to huge collaborations with brands we all know. This success has translated into six-figure months, way sooner than Shanti ever imagined. Yes, six-figure months, and she started this less than a year ago!

Now, Shanti is asking, "How do I keep up?" and "What comes next?" We dive into topics like hiring, taking back control, and setting your sights on even bigger goals. Let’s get into it!

In this episode, we’ll explore how Shanti’s unique approach to adult coloring books has taken her business to viral success. From TikTok fame to high-profile collaborations, Shanti's story is one of rapid growth and the challenges that come with it. We'll discuss how to manage explosive growth, the importance of building a team, and how to stay focused on long-term goals even when things are moving at lightning speed.

Resources:

Support Shanti’s business at abrighteryear.com
Shanti has created a Product Boss-themed coloring page just for you! For our product bosses who are feeling overwhelmed, anxious, or just like having some fun coloring, this is for you! Download your FREE coloring page at theproductboss.com/abrighteryear.
Follow Guest Name on Instagram: @abrighteryear
Are you a product-based business owner already generating over $100,000 in revenue? It’s time to catapult your business into the million-dollar league! Join our exclusive FREE Masterclass, Your 3-Step Framework to Build a Million Dollar Product-Based Business in 2024, where you'll learn the proven strategies that have helped countless businesses scale up, increase profits, and streamline operations. Break away from the daily grind and focus on what you truly love. If you’re ready to upgrade your strategy and drive your business beyond the multi-six-figure mark, secure your spot now at theproductboss.com/provenpath. Make 2024 your breakthrough year!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

587. The 7 Things I Did to Generate Over $10 Million in Revenue

Mon, 20 May 2024 05:30:00 -0400

Welcome back, Product Bosses! Today, we're diving into the seven key pillars that every product-based business owner needs to master in order to scale their business to the million-dollar mark and beyond. Whether you're just starting out or already enjoying multi-six-figure months, this episode is crafted to broaden your vision of what’s possible.

No matter your current level, the challenges may seem familiar, but the focus required to overcome them varies significantly. Today, we're focusing on identifying what needs your attention most and how to efficiently allocate your time—a common struggle for entrepreneurs at every stage.

We'll tackle the overwhelming feeling that "everything needs attention" and how to prioritize tasks effectively, especially during peak business and personal times. Learn from the experiences shared in our coaching calls, where strategic focus and mentorship have led to significant breakthroughs.

Resources:

Are you a product-based business owner already generating over $100,000 in revenue? It’s time to catapult your business into the million-dollar league! Join our exclusive FREE Masterclass, Your 3-Step Framework to Build a Million Dollar Product-Based Business in 2024, where you'll learn the proven strategies that have helped countless businesses scale up, increase profits, and streamline operations. Break away from the daily grind and focus on what you truly love. If you’re ready to upgrade your strategy and drive your business beyond the multi-six-figure mark, secure your spot now at theproductboss.com/provenpath. Make 2024 your breakthrough year!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

586. "If they can buy what I sell from the big guys, why would they buy from me?" | Coaching Session

Thu, 16 May 2024 05:30:00 -0400

Welcome back, Product Bosses! Today's episode is packed with practical insights as we dive into a coaching session with Claudia, the innovative owner of SHIFT. Claudia's unique blend of hospitality experience and a commitment to sustainable, ethical products has begun to make waves in the B2B market.

Claudia's recent marketing strategies have shown promising results, but they're also proving to be quite time-consuming. In this session, we'll explore how to amplify what’s working and streamline her efforts to maintain momentum without monopolizing her time. Our focus will be on direct communication with customers, highlighting unique selling points, and carving out a distinct niche in the market.

Join us as we unpack strategies to make your business stand out, speak directly to your core audience, and enhance your operational efficiency. Whether you’re in B2B or B2C, the insights from today’s discussion will help you refine your approach and accelerate your growth.

Resources:

Support Claudia’s business at wearshift.co
Follow SHIFT on Instagram: @wearshift.co
Are you a product-based business owner already generating over $100,000 in revenue? It’s time to catapult your business into the million-dollar league! Join our exclusive FREE Masterclass, Your 3-Step Framework to Build a Million Dollar Product-Based Business in 2024, where you'll learn the proven strategies that have helped countless businesses scale up, increase profits, and streamline operations. Break away from the daily grind and focus on what you truly love. If you’re ready to upgrade your strategy and drive your business beyond the multi-six-figure mark, secure your spot now at theproductboss.com/provenpath. Make 2024 your breakthrough year!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

585. Cracking the Secret to a 6-7 figure business - A strategy I gave to one of my mastermind members

Mon, 13 May 2024 05:30:00 -0400

Are you ready to unlock the secrets of a successful mindset? In today’s episode, we’re delving into the powerful impact of mindset on business growth. We're sharing insights from a recent coaching session with one of our Inner Circle Masterminders, a successful entrepreneur experiencing phenomenal growth but struggling with balancing opportunities and potential risks.

We believe that our mindset can often be the biggest bottleneck to our success and growth. We're committed to working on it daily, and we understand the importance of combining mindset shifts with effective strategies and actions. Today, we explore how to overcome the fear of missed opportunities and focus on what truly aligns with our values and goals.

In this episode, we discuss how to approach decisions with the end result in mind, whether it's about growing your revenue, expanding your reach, or prioritizing your well-being and family time. My goal is to guide you in navigating the tough choices and realizing your dream outcomes while staying true to what's most important to you.

Resources:

Are you a product-based business owner already generating over $100,000 in revenue? It’s time to catapult your business into the million-dollar league! Join our exclusive FREE Masterclass, Your 3-Step Framework to Build a Million Dollar Product-Based Business in 2024, where you'll learn the proven strategies that have helped countless businesses scale up, increase profits, and streamline operations. Break away from the daily grind and focus on what you truly love. If you’re ready to upgrade your strategy and drive your business beyond the multi-six-figure mark, secure your spot now at theproductboss.com/provenpath. Make 2024 your breakthrough year!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

584. "My business is at a crossroads. How do I push it to the next level?" | Coaching Session

Thu, 09 May 2024 05:30:00 -0400

Welcome back, Product Bosses! Today, we're diving into an exciting coaching call with Virginia from Swoop, who has impressively turned her side hustle into a thriving quarter-million-dollar business. Now, she's setting her sights on doubling her revenue this year. But with great growth comes great challenges.

In this episode, we'll explore the complexities that come with scaling a business. Virginia, a dedicated student of our Multi-Stream Machine and a new member of our Inner Circle Mastermind, is facing hurdles that many of you might find familiar. We'll discuss what strategies are no longer serving her and how to adjust her approach to meet her ambitious revenue goals.

Join us as we delve into actionable insights and tailored advice that can help any entrepreneur looking to scale efficiently. Whether you're aiming to break your first half-million or simply streamline your operations for better growth, this session will provide you with the tools and inspiration you need to push your business forward.

Resources:

Support Virginia and Swoop at wearswoop.com
Follow Swoop on Instagram: @wearswoop
Ready to make the revenue you want in your business by knowing the right products to put in front of your customers at the right time? Grab your free Selling Cycle now!
Are you a product boss navigating the challenging waters of scaling your business from six to seven figures? Feel like you're building a castle on top of shaky foundations? You're not alone. In our Inner Circle Mastermind, you'll find the strategic support and community you need to solidify your business's foundation and keep scaling smoothly. This is your chance to connect with like-minded entrepreneurs who understand your journey and challenges. We're currently accepting applications for a limited time. Don’t miss out—once spots are filled, you’ll have to wait for the next cohort. Applying is quick and easy, taking just about five minutes here. We're excited to review your application and hopefully welcome you into our thriving community!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

583. The secret I used to go from being $50k in debt to generating over $10M in revenue

Mon, 06 May 2024 05:30:00 -0400

Life and business are unpredictable. We often base our expectations of the future on past experiences, which can limit our perspective and hinder our progress. Today, we'll explore the critical shifts in mindset necessary to overcome these barriers. Learn from the journey of a fellow entrepreneur who transformed her consulting firm from a stagnant half-million-dollar business into a thriving multi-million dollar empire.

Discover how challenging financial fears and investing in strategic growth can not only change your trajectory but also provide you with invaluable lessons on leadership and resilience. We'll share these insights to help you break through your own growth barriers. Whether you're struggling with self-doubt, financial constraints, or the daunting task of scaling your business, today's discussion will equip you with the tools and mindset shifts needed to step into your potential and achieve remarkable growth.

Join us as we unpack the three pillars that can help you move beyond historical constraints and embrace the opportunities that await in the unpredictable journey of entrepreneurship.

Resources:

Are you a product boss navigating the challenging waters of scaling your business from six to seven figures? Feel like you're building a castle on top of shaky foundations? You're not alone. In our Inner Circle Mastermind, you'll find the strategic support and community you need to solidify your business's foundation and keep scaling smoothly. This is your chance to connect with like-minded entrepreneurs who understand your journey and challenges. We're currently accepting applications for a limited time. Don’t miss out—once spots are filled, you’ll have to wait for the next cohort. Applying is quick and easy, taking just about five minutes here. We're excited to review your application and hopefully welcome you into our thriving community!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

582. "I can’t picture the next phase of my business. Where do I go from here?" | Coaching Session

Thu, 02 May 2024 05:30:00 -0400

Welcome back, Product Bosses! In this episode, we're tackling a common challenge that many of you face: scaling your business while managing the workload effectively. How do you grow without becoming overwhelmed by the increased demand and complexity?

Join us as we dive into a coaching session with Suzanne, a talented ceramic artist who caters to high-end clientele. Suzanne has made a name for herself by working with local restaurants and collaborating with renowned artists. Now, she's ready to take the next step—reaching her customers directly and expanding her brand's presence without compromising her craft or personal touch.

We'll explore strategies for scaling operations, enhancing customer engagement, and fine-tuning product offerings to meet market demands. Whether you're a solo entrepreneur or running a small team, today's insights will help you navigate the challenges of growth and maintain your creative integrity.

Resources:

Support Suzanne at suzannekumar.com
Follow Suzanne on Instagram: @suzannekumarceramics
Join our brand new program, ‘Stand Out Society,’ an 8-week program for product businesses looking to break through to get more customers and stand out in a crowded market. Stand Out Society is open to anyone who sells products- whether you’re just starting out or have been doing it for years. We’ll cover what your business needs foundationally to get your product in front of your target audience. If you want to be taught live, in a group setting, become a founding member of Stand Out Society today.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

581. Social Media Doesn't Have To Suck! Here's How

Mon, 29 Apr 2024 05:30:00 -0400

Let's be real: social media can feel like the gym—you know it's good for you, but sometimes, you just don't feel like engaging. Yet, it remains an essential tool for connecting with our customers. Whether you're someone who thrives on posting daily or you're the type who’d rather not post at all, there's a spectrum of engagement, and finding your comfort zone is key.

During today's episode, we'll dive into strategies to manage this relationship without letting it overwhelm you. We understand not everyone is a social media enthusiast, and that's okay! We'll explore alternative ways to grow your business and discuss how social media, while permanent, doesn't have to be a burden.

So, whether you're posting everywhere or nowhere, join us as we uncover how to make social media work for you, not against you.

Resources:

Join our brand new program, ‘Stand Out Society,’ an 8-week program for product businesses looking to break through to get more customers and stand out in a crowded market. Stand Out Society is open to anyone who sells products- whether you’re just starting out or have been doing it for years. We’ll cover what your business needs foundationally to get your product in front of your target audience. If you want to be taught live, in a group setting, become a founding member of Stand Out Society today.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

580. "I'm six months into my business. How do I connect with my ideal customer?" | Coaching Session

Thu, 25 Apr 2024 05:30:00 -0400

Hey, product bosses. Today's coaching session is a can't-miss for anyone aiming to sharpen their marketing strategies. I’m speaking with Dana of The Hype Girl Supply Co., a champion for fellow product bosses. Dana offers high-quality shipping supplies that not only serve practicality but also boast a cohesive brand aesthetic. Just six months into her entrepreneurial journey, she's off to a strong start. Yet, Dana faces a challenge many of us know too well—feeling her marketing might not be reaching the right customers.

In our session, we're diving deep into the essence of target marketing. We'll explore how Dana can fine-tune her approach to ensure her products not only reach but also resonate with her intended audience. It's about making that crucial connection between product and purchaser that turns casual browsers into loyal customers.

We'll be unpacking strategies to help Dana, and you, our listeners, identify and speak directly to your core customers. This is essential for any product boss looking to thrive in a competitive market. Join us as we help Dana align her marketing with her ambitious goal of supporting other product bosses in scaling their businesses effectively.

Resources:

Support Dana at thehypegirlsupplyco.com
Follow The Hype Girl Supply Co. on Instagram: @the_hype_girl_supplyco
Sign up for The Product Boss Newsletter: theproductboss.com/newsletter
Join our brand new program, ‘Stand Out Society,’ an 8-week program for product businesses looking to break through to get more customers and stand out in a crowded market. Stand Out Society is open to anyone who sells products- whether you’re just starting out or have been doing it for years. We’ll cover what your business needs foundationally to get your product in front of your target audience. If you want to be taught live, in a group setting, become a founding member of Stand Out Society today.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

579. WHY NO ONE is Buying Your Products

Mon, 22 Apr 2024 05:30:00 -0400

Have you ever found yourself wondering why your products aren't flying off the shelves? Maybe you've hit a sales plateau, leaving you desperately searching for next steps. Whether you're just starting out with a brilliant idea or trying to understand how to stand out in a crowded market, we've all been there before.

The journey to getting your products noticed and adored by your ideal customers shouldn't be an uphill battle. We understand the frustration of putting your heart and soul into something spectacular, only to feel lost in the crowd. It's a common challenge many face—identifying and reaching the customers who are the perfect match for your products.

In this episode, we'll explore the critical steps you might be missing and offer actionable strategies to ensure your products don't just exist but thrive. From understanding who your customers are to positioning your product in a way that resonates with them, we'll guide you through reevaluating your approach to marketing and sales. It's time to break through the noise and make your mark. Remember, your product deserves the spotlight, and we're here to show you how to illuminate it.

Resources:

Want to know what makes a successful product-based business? I’m hosting a brand new masterclass where I'm giving you my four-step playbook to stand out in a crowded market and get more customers so that you can grow your business no matter what you sell or where you sell. Head to theproductboss.com/playbook to grab your seat today!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

578. "I'm not profitable yet and running out of money! How can I move the needle fast?" | Coaching Session

Thu, 18 Apr 2024 05:30:00 -0400

Welcome back, Product Bosses! In this episode, we're diving deep with Karissa from Wag & Wonder, a passionate entrepreneur who's crafted a line of high-end dog accessories. Despite her dedication, Karissa faces a common pitfall many of you might relate to: skipping crucial foundational steps on the journey from concept to sales.

Karissa's story isn't unique in the realm of product-based businesses. Many entrepreneurs leap from idea to execution, only to realize the gap they've left in their marketing and business strategies. Today, we'll explore how Karissa can fill in these gaps, from perfecting her marketing pitch to differentiating her brand in a saturated market. Plus, we'll discuss strategies to boost her wholesale orders and, ultimately, drive more customers to her business.

Whether you're a seasoned business owner or just starting out, this episode is packed with actionable insights. You'll learn the importance of nailing down the basics, how to stand out in your industry, and tactics to increase both visibility and sales.

Resources:

Support Karissa at wagandwonder.com
Follow Wag & Wonder on Instagram: @wagandwonder
Want to know what makes a successful product-based business? I’m hosting a brand new masterclass where I'm giving you my four-step playbook to stand out in a crowded market and get more customers so that you can grow your business no matter what you sell or where you sell. Head to theproductboss.com/playbook to grab your seat today!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

577. This One Strategy Grew My Audience By 20,000 Followers in 2 Months

Mon, 15 Apr 2024 05:30:00 -0400

Social media can be a powerful, FREE way to market your product. In this episode I’m going to share exactly how to increase your followers– the strategy that has been successful for my company and the companies in my Mastermind.

My company’s Instagram just reached over 1,000,000 accounts in the past 7 days. 90% of that traffic is from our organic, non-paid social media posts. I just coached one of my Mastermind students on her business’s social media and her views jumped up from around 50 views to 6,000 views. The numbers don’t lie!

So tune in and learn how you can grow your audience, retain your ideal customers, and convert social media into sales.

Resources:

Tired of pouring everything into your business but just not seeing the results you dream of? Whether you’re just starting out, building a side hustle, or you’ve been selling for a while, I’m going to teach you the Stand Out Method. It’s an entire playbook for standing out against the competition and selling more. Save your free seat today for this masterclass at theproductboss.com/playbook.
Join our brand new program, ‘Stand Out Society,’ an 8-week program for product businesses looking to breakthrough to get more customers and stand out in a crowded market. Stand Out Society is open to anyone who sells products- whether you’re just starting out or have been doing it for years. We’ll cover what your business needs foundationally to get your product in front of your target audience. If you want to be taught live, in a group setting, become a founding member of Stand Out Society today.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

576. “I’m starting a product business from scratch. What foundational steps do I need to know to avoid mistakes?” | Coaching Session

Thu, 11 Apr 2024 05:30:00 -0400

Welcome to another coaching episode! Today, I'm speaking with Mystral, a massage therapist and energy worker out of New York City. Her service-based business is growing well, but an idea for a product-based business naturally spun off from it that she wants to explore. She wants to launch a tea business with as few mistakes as possible.

First we start with ideation, then making the product, and then moving on to branding. Each step builds up to the next. We start by honing in on what she's actually going to sell, and then go over what it costs to make the product. From there, we take a look at how to price and position her teas to make sure she's selling for not only a profit, but also to the right people.

I applaud Mystral for seeking out support in these early stages of her product-based business to give her the fast-track to success. That’s what the Product Boss is all about: giving you the tools you need to avoid the mistakes most product business owners make!

Resources:

Follow The Product Boss on Instagram @TheProductBoss
Grab the Ultimate Checklist for Building Your Dream Product-Based Business: TheProductBoss.com/dream
Join our brand new program, ‘Stand Out Society,’ an 8-week program for product businesses looking to breakthrough to get more customers and stand out in a crowded market. Stand Out Society is open to anyone who sells products- whether you’re just starting out or have been doing it for years. We’ll cover what your business needs foundationally to get your product in front of your target audience. If you want to be taught live, in a group setting, become a founding member of Stand Out Society today.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

575. The Magic Formula to Standing Out in a Crowded Market

Mon, 08 Apr 2024 05:30:00 -0400

In today’s world, we are inundated with so much media and more information than we can typically handle! Plus, with the way the economy is and inflation, customers are not spending as much as they used to spend, especially with small businesses. So what can you do to position your brand in a way that deeply resonates with your ideal customer?

Today I’m going to teach you the magic formula to standing out in a crowded market, and it all comes down to: product positioning. AKA carving out a unique space in your customer’s mind where your product is not just seen, but sought after.

You don’t need to reinvent the wheel, but you can redesign it in an authentic, and impactful way that resonates with your target episode. Tune in now to learn how!

Resources:

Follow The Product Boss on Instagram @TheProductBoss
Grab the Ultimate Checklist for Building Your Dream Product-Based Business: TheProductBoss.com/dream
Join our brand new program, ‘Stand Out Society,’ an 8-week program for product businesses looking to breakthrough to get more customers and stand out in a crowded market. Stand Out Society is open to anyone who sells products- whether you’re just starting out or have been doing it for years. We’ll cover what your business needs foundationally to get your product in front of your target audience. If you want to be taught live, in a group setting, become a founding member of Stand Out Society today.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

574. "I have so many ideas--what do I focus on first?" | Coaching Session

Thu, 04 Apr 2024 05:30:00 -0400

If you're a product-based business owner, then chances are you're also a creative- meaning you constantly have ALL of these new ideas you're wanting to test and try. As a creative, one of the biggest struggles I see is being able to know where to focus and prioritize to keep the needle moving forward in your business. Sound familiar? That's exactly what I'm helping Rachel of Falcone Farms today so let's dive in.

Rachel is raising two kids, running a farm, already has one product-based business, and is now launching another. We talk through her new goat’s milk soap company, including shifting her ideal client and doing the math on cost, price, and quantity. But we also talk about the big picture in terms of waiting for your experiments to produce results, and how to stay focused.

This episode was so much fun and had so many great takeaways! Rachel and I are very similar in that we're both creatives so our minds are always wanting to jump to the next thing. If that sounds like you, then be sure to tune in and let's get you focused.

Resources:

Purchase from Rachel’s business: FalconeFarm.com
Follow Rachel and Falcone Farm on TikTok and Instagram (@FalconeFarm)
Join our brand new program, ‘Stand Out Society’, an 8-week program for product businesses looking to breakthrough to get more customers and stand out in a crowded market. Stand Out Society is open to anyone who sells products- whether you’re just starting out or have been doing it for years. We’ll cover the core foundations your business needs to get clear on your brand and get more customers. Plus I’m teaching it live for this round only!! Join Stand Out Society today! Doors close on Wednesday.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

573. This is Why You're Not Making Sales in Your Product Business

Mon, 01 Apr 2024 05:30:00 -0400

There are four foundational pieces of product-based businesses that I see people skip over all the time. If you’re struggling to make sales, chances are you’ve skipped one of them. In this episode, I discuss each one and why they are so important to have to grow your business.

They are: Nail your niche, nail your brand, nail your price and offer and nail your marketing across channels. There’s a lot that goes into each one, but don’t worry, I cover it all.

A lot of times these get skipped because they feel fuzzy, unclear, or even uncomfortable. Listen to this episode to get the clarity you need to achieve your business breakthrough and don’t forget to join us inside of Stand Out Society now!

Resources:

We’re launching a brand new program! ‘Stand Out Society’ is an 8-week program for product businesses looking for their breakthrough to get more customers and stand out in a crowded market. Stand Out Society is open to anyone who sells products- whether you’re just starting out or have been doing it for years. We’ll cover what your business needs foundationally to get your product in front of your target audience. Plus Jacqueline is teaching it LIVE during this founding round only, so be sure to sign up for Stand Out Society today.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

572. “My business was on the backburner but I’m ready to dive back in. How do I get excited again?” | Coaching Session

Thu, 28 Mar 2024 05:30:00 -0400

We all have different seasons of life and as a result, sometimes it can be hard to dive back into something, like your product business, with as much passion and excitement as you previously had. Just remember that it’s okay and it happens. The beauty of owning your own business is that you have the freedom to change your business to meet your needs.

That’s exactly what Dawn of Fairy Tale Yarn Co and I do, in today’s episode. Dawn wants to ramp her business back up after spending the past few years dealing with difficult personal circumstances.

After going through a difficult season, the most important question becomes when you’re ready to dive back in, how do you bounce back? It all comes down to setting exciting goals, shifting your mindset and of course, breaking down the math!

Resources:

Buy from Dawn’s business: FairyTaleYarnCo.com
Follow Dawn and Fairy Tale Yarn Co on Facebook and Instagram (@fairytaleyarnco)
We’re launching a brand new program! ‘Stand Out Society’ is a new 8-week program for product businesses looking to breakthrough to get more customers and stand out in a crowded market. Stand Out Society is open to anyone who sells products- whether you’re just starting out or have been doing it for years. We’ll cover what your business needs foundationally to get your product in front of your target audience. If you want to be taught live, by me, Jacqueline, be sure to sign up for the first 8-week round of Stand Out Society today: TheProductBoss.com/SOS.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

571. If I Started a New Product Business, Here are the Steps I Would Take

Mon, 25 Mar 2024 05:30:00 -0400

After 20 years of coaching product bosses and running my own product businesses, I can immediately recognize certain gaps and missteps that happen in almost every new business. Recently, I thought of it in a different way: What kind of checklist would I put together if I were starting a new product business today? What steps would I take, and in what order, to make sure that I’m creating a foundation in my product business to get in front of my customers and make consistent sales from?

That’s why I created the Ultimate Checklist For Building Your Dream Product Based Business which takes this framework and narrows in on the four key areas you need to focus on nailing to build the solid foundations of your business.

In this episode, I review my 7-step framework that I would use to start a product-based business and also give you a clear roadmap of the four key areas you need to nail to start building the dream business you deserve.

Resources:

Grab the Ultimate Checklist for Building Your Dream Product-Based Business: TheProductBoss.com/dream
Struggling to create content for your business? Don’t know what to say or how to even make time to say it? We’ve got what you need: Sign up now for A Year of Content. We’re going to teach you how to make awesome content that brings in new customers and yes, is even fun to create. Sign up today and get our A Year of Content training package valued at $829 for only $37!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

570. "My brand is exploding! How do I keep up?” | Coaching Session

Thu, 21 Mar 2024 05:30:00 -0400

Fresh from Shark Tank, Inner Circle Masterminder Aleah Montague joins the show today for a coaching session. Her business, “Meat the Mushroom,” is taking off. How can she keep up with skyrocketing demand, while sustainably scaling up? Tune in to find out.

First, we talk about the emotional and mindset aspect. When you start to see an increased demand and your sales start to increase so quickly, while it’s definitely a time for celebration, there’s also plenty of worry, stress, and the unknown. The stakes have suddenly become much higher and there are a lot of super important decisions that need to be made- and fast. It’s natural to feel overwhelmed. That’s why I’m so glad Aleah is in our Mastermind so we can surround her with advice and support.

Then we dive into the nitty-gritty. We spend a lot of time mapping out an org chart and defining and naming roles. The best part about being a product boss is that you get to create your own role based on what you are good at and what you like to do- your “zone of genius.”

As a coach, it’s so rewarding to see the success and support a Masterminder who has hit a new level in their business. Join me in celebrating Aleah and Meat the Mushroom while discovering what you can learn from her growth and what to do to prepare for when your big day comes!

Resources:

Learn more about Aleah’s business and buy some SHROOMACON: MeatTheMushroom.com
Follow Aleah’s business on Instagram: @MeatTheMushroom
If you’ve hit the six-figure or multiple six to seven figure mark in your product-based business, I invite you to apply to my Inner Circle Mastermind. Not only will you be able to work closely with me, you’ll get input and support from other business owners who know exactly the challenges you face. We have a handful of spots open for the spring cohort so submit your application to the Inner Circle Mastermind today.
Struggling to create content for your business? Don’t know what to say or how to even make time to say it? We’ve got what you need: Sign up now for A Year of Content. We’re going to teach you how to make awesome content that brings in new customers and yes, is even fun to create. Sign up today and get our A Year of Content training package valued at $829 for only $37!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

569. Should You Stay in a Plateau or Push for More Growth?

Mon, 18 Mar 2024 05:30:00 -0400

Plateaus in product-based business can be good or bad, depending on different factors. In this episode, we talk about why it's important to do an honest assessment of your business to figure out if you’re in a much-needed plateau or if you should be pushing for more growth immediately.

Not every year is meant to have massive quantum leaps in growth– no matter how much we’d love if that was the case! Some years are meant for stabilization. After all, the foundation of your product-business can actually crack and start to fail if you grow too quickly in a short period of time. Sometimes you need to shift from growth mode to maintenance mode and re-assessing your systems and operations to ensure your business is ready to successfully grow to that next level.

Tune into this episode to learn how to figure out the difference between good plateaus vs. bad plateaus. Understanding them can make all the difference in achieving the lifestyle you’ve envisioned for yourself and taking your business to that next revenue level!

Resources:

If you’ve hit the six-figure or multiple six to seven figure mark in your product-based business, I invite you to apply to my Inner Circle Mastermind. Not only will you be able to work closely with me, you’ll get input and support from other business owners who know exactly the challenges you face. We have a handful of spots open for the spring cohort so submit your application to the Inner Circle Mastermind today.
Struggling to create content for your business? Don’t know what to say or how to even make time to say it? We’ve got what you need: Sign up now for A Year of Content. We’re going to teach you how to make awesome content that brings in new customers and yes, is even fun to create. Sign up today and get our A Year of Content training package valued at $829 for only $37!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

568. Ever Wanted in on an Inner Circle Mastermind Coaching Session? Here’s a Peek.

Thu, 14 Mar 2024 05:30:00 -0400

Ever wish you could listen in on the conversation between women product-based business owners who are successfully making over $100k in revenue? Well that’s exactly what today’s episode is! I'm sharing one of my latest coaching calls with my Inner Circle Masterminders so you can hear how true Masterminding works while we discuss specific solutions to each other's current business challenges.

You’ll hear one Masterminder who has a multi six-figure business and wants to start pitching her product to bigger retailers. Another is ramping up for a product restock and is double-checking that she has thought through everything. A third is considering diversifying her acquisition channels and is wanting feedback and input on which ones have been working well for other Masterminders.

For each question, I give my input based on my 20 years of business coaching, and other Masteminders chime in with what’s working for them, so that collectively as a group we can provide actionable tips and advice to try! If you want to experience what it's like to be in a Mastermind with other product-based business owners who get it, then tune into this episode!

If you are a six- or seven-figure product boss and want to join my Inner Circle Mastermind, applications are now open! You can apply here.

Resources:

If you’ve hit the six-figure mark in your product-based business, I invite you to apply to my Inner Circle Mastermind. Not only will you have the chance to get my eyes directly on your business and work closely with me, you’ll also receive input and support from other product bosses who know exactly the challenges you face. Applications are now open, but spots are limited and on a first come, first serve basis so submit your application to the Inner Circle Mastermind today.
Struggling to create content for your business? Don’t know what to say or how to even make time to say it? We’ve got what you need: Sign up now for A Year of Content. We’re going to teach you how to make awesome content that brings in new customers and yes, is even fun to create. Sign up today and get our A Year of Content training package valued at $829 for only $37!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

567. Are You Building a Million Dollar Product-Based Business? Do This to Find Out.

Mon, 11 Mar 2024 05:30:00 -0400

If you’re a product based business owner who is looking to make their first multiple six figures or reach the million dollar mark, this episode is just for you!

We're not just dreaming big; we're making million-dollar businesses a reality. In this episode, we delve deep into the essential strategies that we believe are pivotal in scaling your product-based business to a million dollars and beyond. From firsthand observations of business owners who've reached the million-dollar mark, we've gathered actionable insights and strategies that can make this impressive feat not just a possibility, but a reality. Whether it's been a rapid climb or a steady ascent over the past few years, hitting that million-dollar milestone is entirely achievable, no matter where you’re at right now in your product business.

Join us as we explore the steps, the mindset, and the dedication required to build and structure a million-dollar business. Let's dive into what it takes to elevate your business, break down the barriers, and achieve the growth you've been working towards!

Resources:

Sign up for my free mastermind class, “The Proven Path to a Profitable, Million-Dollar Company.” Learn how to up-level your business, while creating more time for yourself. This free mastermind class is March 13 so sign up today!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

566. "My retail store is 80% of my business -- but I want to get more sales beyond it." | Coaching Session

Thu, 07 Mar 2024 05:30:00 -0400

Join us as we sit down with Stacey from Be Blends, a longtime member of our Multi-Stream Machine community. Stacey isn't new to our podcast; having been featured twice before, her journey has been nothing short of inspirational. Under our guidance in the mastermind, Stacey's business has seen remarkable growth. Yet, with success comes new challenges.

Currently, Stacey finds herself at a crossroads, grappling with the sustainability of her physical retail store. Although it generates 80% of her revenue, it's leading her towards burnout and away from her envisioned path for Be Blends. The question looms: how can she pivot towards an online focus while still ensuring she is making the amount of revenue and profit she wants to?

In this episode, we dive deep into Stacey's dilemma, exploring strategies for transitioning from a brick-and-mortar model to a thriving online presence. We'll dissect the risks, weigh the benefits, and brainstorm actionable steps to ensure a smooth transition that aligns with her business goals and personal well-being. Whether you're considering a similar shift or seeking inspiration for overcoming business hurdles, this session is tailored for you.

Resources:

Support Stacey’s business at beblends.com
Follow Be Blends on Instagram: @beessential
Have you hit the six-figure mark in your product-based business and are looking to transform it into a million-dollar company? Sign up for my free mastermind class, “The Proven Path to a Profitable, Million-Dollar Company.” You’ll learn how to up-level your business, while creating more time for yourself. This free mastermind class is March 13 so sign up today!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

565. Answering Your Burning Social Media Questions with Linda Fruits of Fruits of Motherhood

Mon, 04 Mar 2024 05:30:00 -0400

By popular demand: An episode all about how to use social media for your product-based business. I’ve brought Linda Fruits, of Fruits of Motherhood, to the show to give us real, no-fluff answers about what works.

Linda, who is a successful Instagram influencer, answers questions about repurposing content, virality vs. community building, and the balance between product-related posts and brand-building posts. And, yes there are different answers based on if you’re an online seller or brick-and-mortar, and whether you’re just starting your social media channels or if you already have a healthy following.

Tune it to hear from a woman who knows the social media game, and knows how to crush it.

Resources:

Follow Linda Fruits’ Instagram: @FruitsofMotherhood
Have you hit the six-figure mark in your product-based business and are looking to transform it into a million-dollar company? Sign up for my free mastermind class, “The Proven Path to a Profitable, Million-Dollar Company.” You’ll learn how to up-level your business, while creating more time for yourself. This free mastermind class is March 13 so sign up today!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

564. “I need to grow beyond Etsy” | Coaching Session

Thu, 29 Feb 2024 05:30:00 -0400

Time for another Product Boss coaching session! Today we have Yvette Erger who sells wedding gifts– flower girl proposal boxes, bridesmaid gift packages, etc. She feels overwhelmed and doesn’t know where to start in order to improve her business, Luna Forever & Co. She’d love to make enough to retire her husband one day, but has a hard enough time just raising five kids right now. Lots of Product Bosses are in similar situations, so let’s jump in and see what we can do.

First, we talk about setting a concrete goal: How much do you want to make in one year? Three years? Next, we dig into the ideate phase: Are you making the right product and are you selling it to the right customer? Finally we dive into platforms. Right now, Yvette is only on Etsy. We do a little searching and see that Amazon FBA could be an excellent additional revenue stream.

If you have a good product, but just don’t know how to efficiently scale up, make sure to tune into this episode. You’ll learn how to review your current efforts and make plans for new growth. A little coaching can go a long way!

Resources:

Support Yvette’s business at ForeverLunaCo.com
Follow Forever Luna & Co on Instagram: @ForeeverLunaAndCo
Shop Forever Luna & Co on Etsy: www.etsy.com/shop/ForeverLunaandCo/
Struggling to create content for your business? Don’t know what to say or how to even make time to say it? We’ve got what you need: Sign up now for A Year of Content. We’re going to teach you how to make awesome content that brings in new customers and yes, is even fun to create. Sign up today and get our A Year of Content training package valued at $829 for only $37!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

563. TikTok Insider Gives Us the Scoop

Mon, 26 Feb 2024 05:30:00 -0400

Have you thought about selling your products on TikTok? In this episode, we have a TikTok insider walk us through setting up a TikTok Store and using its affiliate program.

The first thing you should know about getting a TikTok Store (not to be confused with TikTok Business) is that it can be quick and easy. It usually only takes a day or two for your TikTok store account to be approved and go live. Then you can simply link the Shopify account you already use to sell your products. TikTok will sync with your Shopify inventory on an ongoing basis. You also have the option to manually input your products to your TikTok store natively.

Now let’s talk money. TikTok charges 2% plus thirty cents on transactions. The other money item: You can pay independent creators to market your products. There are two ways to do this: Shop Plan and Targeted Plan. In Shop Plan, you upload your product to the TikTok affiliate marketplace and then affiliates (TikTokers who have atleast 5,000 followers) can choose a product to market for you based on a sales-only commission. Targeted Plan is a little more involved– you can evaluate creators’ target audiences, success rate, etc., then choose one based on how well you think they fit your product.

If you want to tap into the hot TikTok market, this episode is a can’t miss!

Resources:

TikTok Shop
Struggling to create content for your business? Don’t know what to say or how to even make time to say it? We’ve got what you need: Sign up now for A Year of Content. We’re going to teach you how to make awesome content that brings in new customers and yes, is even fun to create. Sign up today and get our A Year of Content training package valued at $829 for only $37!
Are you a six-figure product boss looking to take your business to the next level while still having a life? Apply to our six-month Mastermind. You’ll get a handcrafted experience that weaves together the power of in-person connection, ongoing support, and the game-changing guidance of a dedicated coach. Apply today.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

562. "I need more sales for my purpose-driven business." | Coaching Session

Thu, 22 Feb 2024 05:30:00 -0400

How can a jewelry maker get more conversions for her purpose-driven products? Today we help Tisha Trapp find ways to better grow her online business. Tisha creates beautiful one-of-a-kind bracelets with a purpose behind them: To celebrate the unique and individual qualities of those with autism, as well as embracing each person's distinct personalities.

We review all Tisha’s messaging from product descriptions and website copy to social media posts to emails. We also talk about visual branding, including product photos, and website user experience.

Listen in for tips on how to optimize your own messaging so that your products are easily accessible and attractive to a wide audience.

Resources:

Support Tisha’s business at tishatrapp.com
Follow Tisha Trapp Jewelry on Instagram: @tishatrappjewelry
Struggling to create content for your business? Don’t know what to say or how to even make time to say it? We’ve got what you need: Sign up now for A Year of Content. We’re going to teach you how to make awesome content that brings in new customers and yes, is even fun to create. Sign up today and get our A Year of Content training package valued at $829 for only $37!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

561. The 3 Biggest Problems Holding Product-Based Businesses Back (and What You Can Do About Them!)

Mon, 19 Feb 2024 05:30:00 -0400

Hey there, Product Bosses! In this episode, we're peeling back the layers on the three biggest pain points that you, our fellow Product Bosses, have shared with us, especially in these turbulent times. But it's not just about identifying these challenges; it's about overcoming them.

We'll be sharing inspiring success stories from our very own students who've managed to not only navigate these hurdles but to thrive amidst them. These stories are a testament to what can be achieved with the right guidance, mindset, and community support.

Whether it's adapting to the changing landscape, finding innovative ways to connect with your audience, or scaling your business in ways you never thought possible, we've got insights that could change the game for you.

Resources:

Guess what, Product Bosses: Multi-Stream Machine is officially open for enrollment – for a limited time only! Find a community of like-minded entrepreneurs and take advantage of our 20 years of experience to help you scale your business! Head to MultiStreamMachine.com to find out more and get a $500 off discount for a limited time!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

560. "I'm waking up at 3 AM to do everything but I feel so drained. How do I find more time?" | Coaching Session

Thu, 15 Feb 2024 05:30:00 -0400

Today, we're diving into a special coaching session with Anela, the incredibly talented owner of Puakenikeni Designs. Based in the heart of Hawaii, her business brings the beauty of the islands to life through unique bags and totes adorned with the iconic pua design. But even with her business blooming, Anela faces the universal challenge of juggling entrepreneurship with personal commitments. With seven kids and countless responsibilities, the struggle to find enough time in the day is real.

In this episode, we're not just talking about managing time; we're exploring strategies to meet revenue goals efficiently, especially during those unpredictable slow and busy seasons. It's about making the most of every minute and finding those hidden opportunities in Anela's schedule to scale her business without sacrificing her wellbeing.

We're here to show you that with the right approach, it's possible to thrive in business and maintain blending in your personal life. So, whether you're a solo entrepreneur or juggling a family alongside your business dreams, this episode is packed with insights and strategies tailored to help you succeed!

Resources:

Support Anela’s business at shop.puakenikenidesigns.com
Follow Puakenikeni Designs on Instagram: @puakenikenidesigns
Guess what, Product Bosses: Multi-Stream Machine is officially open for enrollment – for a limited time only! Find a community of like-minded entrepreneurs and take advantage of our 20 years of experience to help you scale your business! Click here to find out more and get a $500 off discount for a limited time!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

559. Sales Beyond Etsy: How to Diversify Your Sales Channels

Mon, 12 Feb 2024 05:30:00 -0400

Welcome, Product Bosses! In today’s exciting episode, we’re thrilled to share a segment from our guest appearance on the How to Sell Your Stuff on Etsy podcast, hosted by the fantastic Lizzie Smiley. Our alignment with Lizzie is rooted in our shared passion for empowering women to live their dream lives, free from career and financial constraints. This is the driving force behind our entrepreneurial ventures, where the freedom of time and money reigns supreme.

This discussion with Lizzie is particularly insightful, especially considering her recent experience of having her shop unexpectedly shut down on the Etsy platform. This highlights the risks of relying on a single platform and underscores the critical saying, "You can't build on borrowed land." We delve into the nitty-gritty of navigating the Etsy terrain, exploring strategies to enhance your average order value—a skill that’s beneficial across all platforms.

We also dive into the dangers of putting all your eggs in one basket, or in this case, one sales channel. The vulnerability of depending solely on a single channel is a risk too great to ignore. We also share an invaluable tip on growing your email list, a strategy not just for Etsy sellers but for all entrepreneurs looking to expand their reach. So, join us as we unpack these essential strategies to ensure your business remains resilient and thriving, irrespective of the platform.

Resources:

Learn more about How to Sell Your Stuff on Etsy
Follow How to Sell Your Stuff on Instagram: @howtosellyourstuff
It’s time to stop throwing spaghetti at the wall and start focusing on what works: Your best sellers! Join me inside our free Best Seller Secrets Challenge, where I’m teaching you the secrets to maximizing your revenue and growing a profitable business year-round. Sign up now to save your spot!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

558. “How do I grow my bakery business in a sustainable way?” | Coaching Session

Thu, 08 Feb 2024 05:30:00 -0400

Hey, Product Bosses! In today's exciting episode, we're diving deep into a real-life entrepreneurial journey with Marian, the passionate owner of Cheesecake Mama. She’s been hard at work in her business over the last decade, and business started to look up during the pandemic as she took on some creative new strategies.

In this coaching session, we'll explore the unique challenges Marian faces in her business, as well as build out a plan to overcome them. It's all about getting in front of new customers in a way that feels authentic and comfortable. We understand that every business owner has their unique style, and Marian's approach is a masterclass in tailoring your business strategies to align with your personal comfort and values.

Join us as we unpack the lessons from Cheesecake Mama's journey, offering insights and inspiration for all of you striving to build momentum in your businesses. Let's learn, grow, and succeed together!

Resources:

Support Marian’s business at mamacheesecake.com
Follow Mama Cheesecake on Instagram: @mamacheesecakela
It’s time to stop throwing spaghetti at the wall and start focusing on what works: Your best sellers! Join me inside our free Best Seller Secrets Challenge, where I’m teaching you the secrets to maximizing your revenue and growing a profitable business year-round. Sign up now to save your spot!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

557. The Secret to Success Nobody is Talking About (and other myths killing your business)

Mon, 05 Feb 2024 05:30:00 -0400

We've had an absolutely incredible start to this year, and we're thrilled to share our journey with you. Whether you're new here or a long-time listener, you might have caught wind of the Best Year Yet workshops we've been hosting. These workshops have been nothing short of amazing, bringing together thousands of product-based business owners from all corners of the globe. Their stories, their passions, and their 'whys' have been nothing short of inspiring.

As we engaged with these diverse entrepreneurs, we've noticed a pattern of common myths circulating in the business world. Myths that, if left unchallenged, can keep us stuck and hinder our progress. But here's the exciting part – as we bust these myths, we uncover often overlooked secrets to success. These secrets are not widely discussed, yet they hold the key to breaking through barriers and achieving our goals.

In today's episode, we're diving deep into these myths and the hidden truths behind business success. Join us as we explore these revelations, gathered from our recent experiences and years of insight. We're here to guide you through these misconceptions and reveal the secrets that can propel your business forward. Let's dig in and discover the truth together!

Resources:

Creating Your Dream Business & Life as a Maker with Susan Gordon Pottery
Ready to make 2024 your best year yet? Join our free workshop, The Product Boss’s Guide to Your Best Year Yet, where I’ll be sharing my best tips and strategies to make 2024 your most successful year so far. Click here to save your spot!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

556. "There's a lot of money in this business but my salary is sitting in my inventory. How can I move it?" | Coaching Session

Thu, 01 Feb 2024 05:30:00 -0400

As entrepreneurs, we often face the challenge of balancing rapid growth with efficient inventory management. In this episode, we're taking a look at Amanda's incredible achievement of nearing six-figure months in revenue in her business Davin & Adley. However, with great success comes new challenges. Amanda is experiencing rapid growth, but this has led to a significant accumulation of inventory. Our discussion will revolve around practical strategies to navigate through this challenge.

We'll explore various tactics to enhance sales, from increasing lead acquisition to the art of upselling, and the often-overlooked potential of focusing on existing customers. These strategies are not just theoretical; they are actionable steps that can be applied to any business facing similar challenges.

Join us as we dive into Amanda's journey, unpacking the lessons learned and insights gained. Whether you're a budding product boss or a seasoned business owner, this episode is packed with valuable takeaways to help you manage growth and inventory more effectively.

Resources:

Support Amanda’s business at davinandadley.com
Follow Davin & Adley on Instagram: @davinandadley
Ready to make 2024 your best year yet? Join our free workshop, The Product Boss’s Guide to Your Best Year Yet, where I’ll be sharing my best tips and strategies to make 2024 your most successful year so far. Click here to save your spot!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

555. Quenching the Market: Stanley’s Leap from $70M to $750M in Four Years

Mon, 29 Jan 2024 05:30:00 -0400

Join us today as we delve into an extraordinary and inspiring story of transformation. We're talking about Stanley, a 110-year-old company, and how it revolutionized its brand with a single product - the Stanley Quencher. You might be familiar with it, perhaps even sipping from one right now!

This is more than just a tale about a product; it's about market adaptation, innovation, and strategic partnerships. Let's explore how this simple piece of drinkware became a fashion statement and propelled Stanley to an astonishing $750 million in sales. From its humble beginnings to becoming a household name, the journey of the Stanley Quencher is nothing short of remarkable.

So what can we learn from this story? That product businesses are not built overnight and the importance of becoming known for something. We'll dive into the strategies used, the challenges faced, and the innovative thinking that turned a simple idea into a massive success. So, grab your quencher, and let's take a sip into the world of market revolution!

Resources:

Ready to make 2024 your best year yet? Join our free workshop, The Product Boss’s Guide to Your Best Year Yet, where I’ll be sharing my best tips and strategies to make 2024 your most successful year so far. Click here to save your spot!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

554. “I get imposter syndrome when selling in-person. How can I feel confident in my elevated branding?” | Coaching Session

Thu, 25 Jan 2024 05:30:00 -0400

Welcome to our coaching session episode about how to turn your uncomfortable experiences into valuable market insights. Leah Gunter is a successful Hollywood film professional and runs her own luxury perfume brand on the side. A Multi-Stream Machine student, Leah came to us with a pain point: She felt like an outsider when selling her luxury product in-person at weekend markets.

We dig into Leah’s feeling of discomfort. Is there anything about her product that she feels like is not good enough? Her branding? Her business fundamentals?

When you tune in to this episode, you’ll see how we review a whole business, top to bottom. You’ll also see how you can take your worries or discomforts and channel them into actionable business insights. Plus, we give Leah a little pep talk that we all have needed at least once in our business careers: You can do this. You belong here. You have done the work. Now go get it.

Resources:

Support Leah’s business at monalisapure.com
Follow Mona Lisa Pure on Instagram and Pinterest: @monalisapureoil
Ready to make 2024 your best year yet? Join our free workshop, The Product Boss’s Guide to Your Best Year Yet, where I’ll be sharing my best tips and strategies to make 2024 your most successful year so far. Click here to save your spot!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

553. This is How You Build a 6-Figure Business at Your Own Pace

Mon, 22 Jan 2024 05:30:00 -0400

Welcome back, friends, to another empowering episode of the Product Boss Podcast. Today, we're diving into a topic that's close to our hearts: building a six-figure business at your own pace. It's time to transform your business beliefs – because, remember, action-takers are money makers, and we're here to help you make those crucial steps!

We understand that the path to success isn't just about hard work and hustle – it's about smart work. It takes balancing dedication with intelligent strategy, a lesson echoed by many of our successful Multi-Stream Machine students.

This episode is a treasure trove of guidance to help you navigate the exciting yet challenging world of owning a product-based business. We're here to support you in every step, helping you build a business that not only thrives but also resonates with your pace and lifestyle.

Resources:

Ready to make 2024 your best year yet? Join our free workshop, The Product Boss’s Guide to Your Best Year Yet, where I’ll be sharing my best tips and strategies to make 2024 your most successful year so far. Click here to save your spot!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

552. “I need to turn my business around. How do I get loyal customers?” | Coaching Session

Thu, 18 Jan 2024 05:30:00 -0400

Welcome to another insightful behind-the-scenes coaching session! Today, we're diving into a conversation with Ashley, the passionate founder and owner of Teal Meal, a brand dedicated to sustainable, toxic-free, and eco-friendly baby products. Ashley approached us with a few challenges: her sales were hovering around $200 a month, her product range felt unfocused, and her messaging wasn't quite hitting the mark with her audience. Despite gaining some traction on social media and her email list, she's feeling the heat of overwhelming friction.

We're here to help Ashley pinpoint her bestsellers and leverage them to elevate her business. It's a session packed with actionable advice and strategies that any business owner can apply. Whether you're struggling with low sales, unfocused products, or messaging that doesn't resonate, this episode is a treasure trove of insights. We'll explore how focusing on your star products can be a game changer and how to effectively communicate your brand's unique values to your audience.

Join us as we unravel the knots in Ashley's business strategy and lay down a roadmap for growth. It's a journey of discovery, focus, and strategic thinking that's bound to inspire!

Resources:

Support Ashley’s business at tealmeal.com
Follow Teal Meal on Instagram: @tealmeal
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.
Ready to make 2024 your best year yet? Join our free workshop, The Product Boss’s Guide to Your Best Year Yet, where I’ll be sharing my best tips and strategies to make 2024 your most successful year so far. Click here to save your spot!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

551. Thriving, Not Surviving: Navigating Work-Life Blend as an Entrepreneur in 2024

Mon, 15 Jan 2024 05:30:00 -0400

As we head into the new year, we're filled with excitement about the potential the next 12 months can bring. How do we transform these big plans into reality? How do we make 2024 our most successful and best year yet? That's what we love about the transition into a new year.

We just came out of September, the back-to-school season, a period of gearing up for product entrepreneurs. We're thinking, "The holidays are right around the corner. What do we need to do right now?" That's why challenges in August and September are so crucial - to get prepared early for the busiest time of year.

But remember, we can always start over, always rebuild from the ground up. As we move into 2024, let's focus on thriving, not just surviving. We know it's been a tough year for many, and we've all had our moments of just getting by. Especially now, with the holiday season in full swing, it's a hectic time for product-based business owners.

It's time to find our blend again, to get back on track. In this episode, we'll share some strategies and insights to help you do just that. Let's dive in and make 2024 a year of growth, success, and a fantastic blend of work and life!

Resources:

Ready to make 2024 your best year yet? Join our free workshop, The Product Boss’s Guide to Your Best Year Yet, where I’ll be sharing my best tips and strategies to make 2024 your most successful year so far. Click here to save your spot!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

550. “My product sells great in person but I can’t be everywhere. How do I scale?” | Coaching Session

Thu, 11 Jan 2024 05:30:00 -0400

Welcome, Product Bosses! In today's episode, we're thrilled to bring you an exclusive coaching call with Elaine from Unzicker Design. Elaine's product is nothing short of spectacular – unique, unexpected, and incredibly cool. It's a showstopper in person, but its niche nature poses challenges in targeted discovery.

Elaine's journey in the business world spans an impressive 30 years, marked by success and artistic flair. However, like many creative endeavors, her sales have been a rollercoaster of highs and lows. That's why we're diving deep into strategies for achieving consistent, predictable income, especially when most sales are in-person.

We'll explore ways to amplify Elaine's unique product in the digital realm, ensuring it captures attention just as it does in person. From online marketing tips to leveraging social media, we're covering all bases to help Elaine - and you, our listeners - find a path to steady success in niche markets.

So, let's embark on this journey together and discover how to turn niche products into consistent revenue streams. Tune in and get ready to be inspired by Elaine's story and our actionable insights!

Resources:

Support Elaine’s business at unzickerdesign.com
Follow Elaine’s business on Instagram: @theunzicker
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

549. Posting Pressure: Debunking the Myth of Daily Social Media Obligations

Mon, 08 Jan 2024 05:30:00 -0400

We're here today to tackle the pressure and myths surrounding social media posting. We understand that many of you, our listeners and students, have embraced our programs like A Year of Content, which offers a full year's worth of content ideas for posts, promotions, and emails. The common belief is that more posting and resonating content equals more sales, and while there's truth in that, it's crucial to remember the importance of audience growth.

Reflecting on our experiences, especially during peak times like Black Friday and Cyber Monday, we've learned the value of evaluating every aspect of our business to identify what works and what needs improvement.

More posting isn't always the answer. We need to understand what social media requires to thrive. Our goal today is to debunk these myths and offer a straightforward approach to social media. We're excited to share our ultimate guide to growing your audience on social media, a 30-day plan to simplify and amplify your online presence.

Let's dive into how you can grow your social media presence for an audience eager to buy your products, without feeling overwhelmed. Join us as we explore effective strategies for building a social media audience tailored to your business's unique strengths and offerings.

Resources:

Get our biggest tips for social media success in our free social media guide at theproductboss.com/growsocial.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

548. “I am my brand – how can I make my team sound like me?” | Coaching Session

Thu, 04 Jan 2024 05:30:00 -0400

Welcome to another exciting episode of the Product Boss Podcast! Today, we're thrilled to bring you an inspiring coaching session with Valery of Brennan Candle Co. Valery is a member of our Inner Circle Mastermind who first began her journey with us in our Multi-Stream Machine program, and she’s a true testament to resilience and success. Despite battling cancer, she soared to an impressive $100,000 in her first year of business. Her journey is nothing short of remarkable, and we're honored to be a part of it.

In this episode, we delve into the next phase of Valery's business growth. She's now embarking on the path of hiring and outsourcing to scale her business even further. We discuss the strategic move of hiring a team member to manage in-person markets—a dream for many of us, right?

Moreover, Valery is at a pivotal point where engaging an ad marketing agency is a viable step. This raises a crucial question for any personal brand: How do you scale your personality? We explore the intricacies of putting money behind ads, identifying the target market, crafting the right message, and encapsulating the essence of Valery and Brennan Candle Co. to ensure the brand's core values and uniqueness are amplified while scaling.

This episode is packed with insights and strategies for anyone looking to expand their business while staying authentic to their brand. So, let's dive in and uncover the secrets to successful scaling and brand integrity!

Resources:

Support Valery’s business at brennancandleco.com
Follow Brennan Candle Co on Instagram: @brennancandleco
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

547. 10 Tips for Building a Thriving Social Media Following

Mon, 01 Jan 2024 05:30:00 -0400

One of the hottest topics among our students is the role of social media in business success. Let’s face it, social media can be a bit of a maze with its ever-changing algorithms and rules. But here's something we want you to grasp – social media is not a necessity for a profitable business. Yes, you heard us right!

But wait, there's more to this story. While you can run a successful business without it, having a thriving social media presence can be a significant asset. It’s all about balancing your sales channels and understanding the value of alternative customer access and staying top of mind. So, how do you leverage social media effectively?

That’s exactly what we're diving into today! To help you navigate this, we've created an incredible resource – our guide to growing your audience on social media. This comprehensive playbook is filled with tips and strategies to build a vibrant social media following, aligning with your business objectives. Whether you're looking to fully embrace social media or just wanting to enhance your online presence, this guide is your go-to resource.

So, don't miss out! Head over to theproductboss.com/growsocial to get your hands on this free guide. It's time to make social media work for you, not against you. Join us as we explore the ins and outs of building a social media following that truly resonates with your brand and drives your business forward!

Resources:

Get our biggest tips for social media success in our free social media guide at theproductboss.com/growsocial.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

546. “How can I make my content speak to my ideal customer?” | Coaching Session

Thu, 28 Dec 2023 05:30:00 -0400

Hey, hey, product bosses! In this episode, we're diving into a coaching session with Chelsea, the owner of Radiant Home Products. Chelsea has developed an amazing product line, but she's encountering a common challenge: finding the right customers and converting them into sales.

We understand that creating a product is just the first step. The real game-changer is how you connect that product with your ideal customer. That's why we're here to help Chelsea, and you, our listeners, by connecting the dots.

During our session, we'll explore:

Understanding Your Customer: Identifying who your ideal customer is and where to find them.
Pricing Strategies: Auditing the pricing of your products to ensure they align with your market and customer expectations.
Effective Messaging: Refining your product messaging to resonate with your target audience.

This episode is full of insights for any product-based business struggling with customer connection and conversion. So, let's jump in and hear from Chelsea about the journey of Radiant Home Products and how we can help her bridge the gap to success!

Resources:

Support Chelsea’s business at radianthomeproducts.com
Follow Radiant Home Products on Instagram: @radianthomeproducts
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

545. Happy Holidays from The Product Boss

Mon, 25 Dec 2023 05:30:00 -0400

Hey, product bosses! Happy Holidays! We know how tirelessly product bosses work, especially during the last quarter of the year. This is our busiest time of year, unlike many service-based businesses that get to relax.

We believe that everyone deserves a break, a moment to unwind and reflect. As product bosses, you're towards the end of your busiest season, and now, as the holidays arrive, it's crucial to take a step back. Reflect on your achievements, the growth – even the uncomfortable changes that have led you to this moment.

I want to extend my heartfelt wishes for a joyous holiday season and a prosperous New Year. The past year has been transformative, setting the stage for a thrilling 2024 filled with new opportunities on your journey to success.

As January approaches, we'll shift our focus to planning for 2024, crafting strategies to make it your most successful year yet. But for now, let's pause. Embrace this time with loved ones, relish in holiday traditions, reach out to those we hold dear, and bask in the spirit of gratitude. Remember to slow down, reflect, and cherish these moments.

Thank you for your unwavering support. Your presence has been a cornerstone of our journey. Here's to a festive holiday season and gearing up for an incredible year ahead!

Resources:

Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

544. [MONEY TIPS] Money Tips for Website Conversions

Fri, 22 Dec 2023 05:30:00 -0400

Welcome back, listeners! Today, we're delving into a vital topic that might be the hidden reason why your business isn't making as much money as it could.

Join us in this episode as we explore the often-overlooked aspect of online sales - your website's user experience. We've been conducting audits for our students in MultiStream Machine Next Level and our mastermind groups, and we've uncovered some critical insights that we're eager to share with all of you.

Many of you have been creating compelling offers and promotions, like buy-one-get-one deals, yet are left puzzled when these don't translate into sales. The culprit, more often than not, is a confusing website. A site that doesn't clearly guide customers on what to do or buy can significantly hinder conversions.

So, what can you do about it? We've got you covered! In this episode, we'll walk you through practical steps to optimize your website for better conversion. From simplifying navigation to clarifying your offers, we'll help you transform your website into a powerful sales tool.

Get ready to make those necessary tweaks and watch as your website starts turning visitors into customers more effectively!

Resources:

If you love saving and making money as much as I do, go to theproductboss.com/moneytips and I'll send you a tip each week to your inbox. I'll also throw in a recap of our top tips!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

543. “I need more eyes on my business. Where do I start?” | Coaching Session with Jacqueline Snyder

Thu, 21 Dec 2023 05:30:00 -0400

Welcome to a coaching session with one of our Inner Circle Masterminders. Today, we're thrilled to introduce Dale, the mind behind Healthy Body Investment. Dale's journey is inspiring. She has already carved a niche with her high-quality products, an outstanding website, and unique marketing approaches leading to remarkable success. However, the challenge ahead is increasing brand awareness. How can more people discover Healthy Body Investment? How can Dale ensure her brand isn't just known but becomes a household name?

In this episode, we'll delve into the strategies Dale has employed so far and explore comprehensive methods to elevate her brand visibility. We're all about practical, actionable advice, and we'll be discussing both paid and organic acquisition strategies tailored to Dale's needs. Whether you're a seasoned entrepreneur or just starting, this session is packed with insights for anyone looking to broaden their brand's reach.

Join us as we dissect these strategies and provide Dale with the tools she needs to take Healthy Body Investment to new heights. Let's dive in and explore the roadmap to increasing brand awareness and success!

Resources:

Support Dale’s business at healthybodyinvestment.com
Follow Healthy Body Investment on Instagram: @healthybodyinvestment
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

542. From Reflection to Action: Planning Your Path for 2024

Mon, 18 Dec 2023 05:30:00 -0400

As the year draws to a close, we want to share our excitement and anticipation with you all. Yes, the past few years have been a rollercoaster since 2020, but hey, that's the beauty of being an entrepreneur, right? The world is in constant motion, and so are we. This ever-changing landscape is what keeps us on our toes, and it's thrilling!

Just like the changing seasons, we love how the entrepreneurial journey is never monotonous. It's about adapting, evolving, and staying nimble. This year has been phenomenal for many of our students and masterminders, filled with growth and learning. Whether we stumble or soar, each experience is a stepping stone to greater heights.

Our mantra? "If you don't win, you learn." This mindset has propelled us and our community forward, proving that with hard work and the courage to embrace change, success is inevitable. So, as we wind down this year, let's gear up to make 2024 our most exceptional year yet!

Join us as we guide you through planning and strategizing for 2024. We're all about action, change, and progress. If you're ready to revamp, refocus, and reenergize your business strategies, this episode is for you. Let's dive into making the new year not just about survival, but about thriving and excelling in this exciting entrepreneurial adventure!

Resources:

Download our free yearly reflection worksheet at theproductboss.com/542!
Are you a busy Product Boss looking for areas to save some time? Cut down on trips to the grocery store with Instacart, making it easy to get everything you need without leaving your home!
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

541. [MONEY TIPS] Why Am I Not Making Any Sales?

Fri, 15 Dec 2023 05:30:00 -0400

Welcome back, Product Bosses! In this episode, we're tackling a common problem: Why aren't I making sales? We often overlook the simple yet crucial elements that can significantly impact our sales. This episode, inspired by your concerns, zeroes in on these key aspects.

First, let's talk about clarity in what we're selling. Confusion is a sales killer. If potential customers are puzzled about our offerings, we're already at a disadvantage. It's vital that we make our products and services as clear and appealing as possible.

Next, we focus on the conversion points. Where and how do our customers make a purchase? We need to ensure that these points are not only visible but also inviting and easy to navigate. A complicated or unclear buying process can deter even the most interested buyers.

Lastly, and perhaps most importantly, we discuss audience. Do we have an audience to present our promotions and offers to? It's like the old saying goes, "If a tree falls in the woods and no one's around to hear it, does it make a sound?" The same applies to our products. No matter how great our promotion or offer is, without an audience, it's like it doesn't exist.

We delve deep into these areas, providing insights and actionable strategies to help you understand your audience better, clarify your messaging, and optimize your conversion points. Join us as we unpack these elements and guide you towards more effective and successful sales strategies!

Resources:

If you love saving and making money as much as I do, go to theproductboss.com/moneytips and I'll send you a tip each week to your inbox. I'll also throw in a recap of our top tips!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

540. “My marketing is sending mixed messages. Help!” | Coaching Session

Thu, 14 Dec 2023 05:30:00 -0400

Welcome to another coaching session episode of The Product Boss! In this episode, we're thrilled to introduce you to Sue, the dynamic founder of Simply Sues Naturally. You'll get an exclusive peek into her entrepreneurial journey as she discusses her unique business with us.

Our focus today is on driving growth from two pivotal angles: marketing and conversions. We dive deep to gain clarity on Sue's target market, ensuring her message resonates directly with her intended audience. This is crucial in crafting a brand that not only speaks to its customers but also stands out in the crowded marketplace.

Additionally, Sue opens up about her latest venture—venturing into the world of Amazon. Despite the enormous potential of this platform, she's facing challenges in achieving the desired results. Our session will explore strategies to enhance her presence on Amazon, aiming to turn those challenges into opportunities for growth.

Join us as we unpack these topics and provide actionable insights that can help not only Sue but also entrepreneurs like you in navigating the complex yet rewarding path of business growth. Are you ready to elevate your business strategies? Let's dive in and meet Sue!

Resources:

Shop Simply Sue’s at simplysuesnaturally.com
Follow Simply Sue’s on Instagram: @simplysuesnaturally
The doors to my Inner Circle Mastermind are now open! Join a supportive group of product-based business owners making over six figures to help you take your business to the next level. Find out more at theproductbossmastermind.com.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

539. Breaking Glass Ceilings: 10 Pieces of Advice from Influential Women in Business

Mon, 11 Dec 2023 05:30:00 -0400

You are the sum of the five people you spend the most time with. With that in mind, who are you spending your time with? In this episode, we're diving deep into the power of surrounding ourselves with the right people. As entrepreneurs, the company we keep can greatly influence our mindset and our ability to break through our own limitations. So, let's explore the importance of this.

We're going to uncover insights from successful women-led businesses that have redefined what's possible in the entrepreneurial world. Their advice is invaluable for those of us striving to follow in their footsteps. This episode is a call to examine our own circles and ensure we're surrounded by those who lift us up and push us toward our aspirations.

We've got 10 top pieces of advice from trailblazing women entrepreneurs ready for you. Consider this episode your 'reset for the soul,' a moment to reassess and ensure you're feeding your brain—the most important asset in your business—with the right kind of fuel. Join us as we jump into these transformative insights and reset our entrepreneurial spirits!

Resources:

Go to theproductboss.com/539 to download quotes from this episode as wallpaper for your phone!
Are you making over $100k in your business but struggling to hit that $1 million milestone? Join our FREE masterclass, The Proven Path to a Million Dollar Product-Based Business at theproductboss.com/levelup!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

538. [MONEY TIPS] Think Outside the Card: Boosting Average Order Value

Fri, 08 Dec 2023 05:30:00 -0400

Hey, hey, Product Bosses! Today, we're bringing you another game-changing money-making tip, something we've been buzzing about in our programs, especially post-holiday season. It's all about maximizing sales per customer - a strategy that's too often overlooked. We're always on the hunt for new customers, but what about selling more to those we already have?

This golden nugget is about raising your average order value. Ever thought about offering your products in packs? Let's dive into the potential of selling multiples – think a pack of two or three. This tactic is a perfect fit for consumables, like body and beauty care. Imagine offering a pack of three chapsticks or body lotions.

The trick here is not just selling more but selling smartly. Position your products in a way that resonates with the customer's needs. For instance, if a single product lasts about 30 days, offer a three-pack to cover them for longer, ensuring they don't have to worry about running out.

Join us as we explore these innovative strategies to boost your sales by focusing not just on attracting more customers, but also on increasing the value of each sale. It's time to rethink and revamp how we sell!

Resources:

If you love saving and making money as much as I do, go to theproductboss.com/moneytips and I'll send you a tip each week to your inbox. I'll also throw in a recap of our top tips!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

537. "My revenue growth is flat, but my profit margins are up. How can I make $1 million and not burn out?" | Coaching Session

Thu, 07 Dec 2023 05:30:00 -0400

Welcome, Product Bosses! In today's one-on-one strategy session, we're diving deep with Eileen, the founder of Old Millhouse Coffee. Join us as we explore her journey from running a multi-six-figure business with slim profit margins to aiming for a million-dollar venture. Eileen's story might sound familiar to many of you – a business owner striving for growth but caught up in the nitty-gritty of daily operations.

Eileen's situation is a classic case of balancing growth with sustainability. Initially, her coffee shop was thriving in sales but struggled with profitability, limiting her ability to expand and hire more staff. However, with strategic changes like raising prices, she's seen a significant profit increase on the coffee shop side of her business. But that's not all – Eileen also runs popular local vendor events in her community, which, despite their popularity, have yet to see substantial profits.

The big question now is, can Eileen transform both aspects of her business into million-dollar revenue streams without burning out? Or will she have to sacrifice one to focus on the other? Our goal for Eileen is ambitious yet attainable – turning each side of her business into a $1 million revenue generator. That's a combined target of $2 million! Stay tuned as we unravel the strategies and insights to help Eileen reach this incredible milestone. Let's embark on this journey together and discover the path to a dual million-dollar business.

Resources:

Learn more at oldmillhousecoffee.com, and if you’re in Massachusetts make sure you drop by – and bring your dog!
Follow Old Mill House Coffee on Instagram: @oldmillhousecoffee
The doors to my Inner Circle Mastermind are now open! Join a supportive group of product-based business owners making over six figures to help you take your business to the next level. Find out more at theproductbossmastermind.com.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

536. Shifting Your Mindset: Overcoming Limiting Beliefs

Mon, 04 Dec 2023 05:30:00 -0400

Today's focus is on overcoming limiting beliefs, a challenge I've faced personally–and I’m sure many Product Bosses out there can relate. As my business reached the million-dollar milestone, I encountered my own mental barriers, deeply rooted in past experiences of scarcity. I want to share with you the strategies that helped me break free from these constraints.

You'll learn about the transformative power of neutral statements, a life-changing technique I adopted from my life coach, Stacy. It's about transitioning from a negative mindset to a neutral one. I'll show you how this subtle shift can open a world of possibilities, using examples from my own life, like transitioning from thinking "I am a bad mom" to simply, "I am a mom."

This episode is packed with insights on how to tackle the negative beliefs that can hinder success. I will guide you through practical ways to turn these challenges into opportunities for growth and achievement. It's all about transforming obstacles into stepping stones towards your goals.

Tune in to learn how to shift your mindset and unlock the potential for success in your business and personal life. This is more than just my story; it's a roadmap for you to navigate your own journey to success.

Resources:

Are you making over $100k in your business but struggling to hit that $1 million milestone? Join our FREE masterclass, The Proven Path to a Million Dollar Product-Based Business at theproductboss.com/levelup!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

535. [MONEY TIP] Product Demonstrations with a Discount Offer

Fri, 01 Dec 2023 05:30:00 -0400

Product demonstrations are a powerful tool in your marketing arsenal, and we're here to show you how to make the most of them. Whether it's in-store, at a pop-up market, or virtually on platforms like Instagram, Facebook, or TikTok, the key is to engage your audience and make them see the value of your product.

We've all been captivated by those mesmerizing demonstrations at state fairs or seen viral videos showcasing a product's unique features. Remember the pillow that could be cut but still retain its shape, or the knife that could slice through a penny? These are more than just demonstrations; they're an experience, a story that connects the product to the customer.

In this episode, we’ll discuss the secrets behind hosting a live product demonstration that not only shows how your product works but also entices viewers to make a purchase. We'll share tips, tricks, and strategies to ensure your demonstration is a hit, and your product becomes a must-have.

Resources:

Sign up for our newsletter to get these Money Tips straight to your inbox on Tuesday and have even more time to prepare for the weekend!
Loving these money tips? Find all of these and so much more, plus the support of an incredible community of Product Bosses, in the Multi-Stream Machine!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

534. "I'm over two years into my business and I haven't paid myself." | Coaching Session

Thu, 30 Nov 2023 05:30:00 -0400

Welcome back, Product Bosses! In this episode, we're diving into a unique coaching session with Haley Rose, the dedicated owner of Harborside Bath and Body. What's remarkable about Haley's shop is that instead of crafting her own products, she's chosen a path of empowerment by sourcing primarily from women-owned businesses. This decision not only supports these entrepreneurs but also brings a diverse range of products to her charming brick-and-mortar store in Northern Michigan.

Despite her passion and unique business model, Haley's venture hasn't yet reached the profitability milestone. After two and a half years, she hasn't drawn a salary, but we're here to change that narrative. It's time to transform Haley's labor of love into a thriving, profitable business.

We're going to delve into the nuts and bolts of what it takes to make a small town business flourish. We'll explore strategies to enhance profitability, tactics for effective product sourcing, and ways to build a loyal customer base. This session isn't just for Haley—it's for every entrepreneur who's still waiting for their hard work to pay off.

So, grab your notepad and join us as we journey into turning a passion into a sustainable and rewarding business. Let's get into it!

Resources:

Shop Harborside Bath & Body at harborsidebathandbody.com
Follow Harborside Bath & Body on Instagram: @harborsidebathandbody
Are you making over $100k in your business but struggling to hit that $1 million milestone? Join our FREE masterclass, The Proven Path to a Million Dollar Product-Based Business at theproductboss.com/levelup!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

533. Super Sales on Super Saturday: Retail’s Big Finale

Mon, 27 Nov 2023 05:30:00 -0400

Today we’re diving into a crucial, yet often overlooked, day in retail that all of you need to mark on your calendars: Super Saturday. What's Super Saturday? It's the last Saturday before Christmas, and it's a game-changer for retailers. This is the day when shoppers are out in force, hunting for those last-minute holiday purchases. You know the drill – scrambling to find stocking stuffers, gifts, and all the essentials before the festive break kicks in.

For retailers, especially those with brick-and-mortar stores, Super Saturday is your moment to shine. This is when you can capitalize on the last-minute holiday rush. If you're selling online, remember, shipping deadlines have passed, but you can still drive customers to your physical stores for those urgent buys.

Let’s talk strategy. How can you optimize your business for Super Saturday? We’re about to share some essential tips and strategies to help you prepare and make the most of this retail highlight. Tune in and get ready to elevate your holiday sales game!

Resources:

Let’s ensure this Super Saturday is your best! Download my worksheet at theproductboss.com/533 where I’ll ask and you answer the questions that will lead you to success.
Are you making over $100k in your business but struggling to hit that $1 million milestone? Join our FREE masterclass, The Proven Path to a Million Dollar Product-Based Business at theproductboss.com/levelup!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

532. [MONEY TIP] Save Money by Eliminating Excess Packaging

Fri, 24 Nov 2023 05:30:00 -0400

Hey Product Bosses! It's Jacqueline here from the Product Boss, and we're back with another insightful episode. This week, we're switching gears a bit. We've extensively covered how to boost sales through strategies like blind bags, flash sales, and product demonstrations. But now, we want to explore the other side of the coin - saving money. Remember, a penny saved is a penny earned!

In today's episode, we delve into maximizing profit not just through increased sales, but through smart savings. We'll discuss why it's crucial, especially in this bustling season, to reevaluate our packaging strategies. We all understand the importance of packaging in shaping a product's perception. However, in light of financial and environmental considerations, it's time to rethink our approach.

Join us as we dive deep into strategies for eliminating excessive packaging. Our goal is to help you enhance your profit margins - more money in your pocket - and potentially contribute to a healthier planet. So let's explore how you can make impactful changes without compromising on quality or customer experience.

Resources:

Sign up for our newsletter to get these Money Tips straight to your inbox on Tuesday and have even more time to prepare for the weekend!
Loving these money tips? Find all of these and so much more, plus the support of an incredible community of Product Bosses, in the Multi-Stream Machine!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

531. “Our business is overwhelming, there has to be an easier way to do this.” | Coaching Session

Thu, 23 Nov 2023 05:30:00 -0400

In this special behind-the-scenes coaching call, we're excited to bring you the journey of Suse Fletcher and her brand, Superlove Merino. Join us as we delve into the world of high-end products crafted with merino wool, a material they're incredibly proud of—and rightfully so!

2020 was a landmark year for Superlove, witnessing a massive explosion in sales. But what happens when the initial surge slows down? We're here to explore the challenges Suse faces as sales have plateaued and to brainstorm strategies for reigniting growth.

Let's dive into this coaching session and uncover the potential paths Suse and her co-founder can take to put Superlove back on an upward trajectory. We'll discuss the intricacies of marketing high-end products, sustaining growth post-success, and how to navigate the dynamic landscape of today’s market. Then we’ll bring it back around with how you can apply those principles to your business.

Resources:

Shop Superlove Merino at superlovemerino.com
Follow Superlove Merino on Instagram: @superlovemerino
Are you making over $100k in your business but struggling to hit that $1 million milestone? Join our FREE masterclass, The Proven Path to a Million Dollar Product-Based Business at theproductboss.com/levelup!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

530. 10 Instagram Story Ideas to Boost Engagement and Make Sales

Mon, 20 Nov 2023 05:30:00 -0400

Are you feeling stuck with your Instagram posts? Wondering how to create content that not only engages but also drives sales? You're not alone! Many of us find ourselves pondering over what to post and talk about on this dynamic platform. That's why we're excited to delve into the world of Instagram stories and uncover how they can be a game changer for your business.

Instagram stories offer a unique opportunity to reach your customers faster and more effectively. Unlike regular posts, which are subject to the whims of the algorithm, stories have the potential to appear more prominently and frequently. This means your message gets in front of your audience more often, giving you a better chance to engage and convert.

What we love about Instagram stories is their immediacy and authenticity. They allow for real-time interaction, making them a perfect tool for promotions, sales, and launching new products. They serve as a "hey, look at us!" billboard that can significantly boost your visibility and sales.

Ready to take your Instagram game to the next level? We're sharing ten innovative ideas that you can use right now and into 2024 to drive sales, whether for the holidays, a promotion, or a new product launch. These strategies are designed to help you creatively engage with your audience and turn those views into revenue.

Resources:

Female Founder: From Artist to Maker to Manufacturer with Tiffany Ju of Chunks
Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

529. [MONEY TIPS] Sell to Existing Customers

Fri, 17 Nov 2023 05:30:00 -0400

Are you ready to unlock a game-changing strategy that might just be the best-kept secret in your entrepreneurial toolkit? We're about to deep dive into a powerful money-making tip that's often overlooked, yet it's crucial for everyone from six-figure moguls to those just starting out.

In today's episode, we're peeling back the layers on customer loyalty and revealing a staggering fact: Did you know that an existing customer is nine times more likely to make a repeat purchase than a new customer? That's right, nine times! This isn't just a small edge; it's a massive leap towards sustainability and growth.

We often chase after the new, but what if the key to our success lies with those who have already shown their trust in us? It's time to shift our focus and start nurturing those relationships. Because when we do, selling becomes less of a hustle and more of an ongoing conversation with friends.

Whether you're a seasoned product boss or just getting your feet wet, this insight is vital. So put your ears to the speakers, because we're not just discussing this incredible tip — we're going to show you how to leverage it. Get ready to tap into the potential of your existing customer base and watch as they come back for more, time and time again.

Join us as we explore strategies to increase customer retention, maximize lifetime value, and transform one-time buyers into lifelong fans. Let's make it easy for our customers to keep saying "yes" to our products.

Resources:

Sign up for our newsletter to get these Money Tips straight to your inbox on Tuesday and have even more time to prepare for the weekend!
Loving these money tips? Find all of these and so much more, plus the support of an incredible community of Product Bosses, in the Multi-Stream Machine!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

528. “I make one sale a month and now I’m running out of money.” | Coaching Session

Thu, 16 Nov 2023 05:30:00 -0400

Hey there, Product Bosses! In this episode, we're thrilled to take you behind the scenes of a very special coaching call. We sit down with TieSha Carter, the creative force behind Jacx Carter Designs, where each piece of jewelry is handcrafted and unique.

As we explore TieSha's journey, we'll uncover the delicate balance between scaling her business and maintaining the unique, handmade essence that her customers love. It's a challenge many of us face: how do we grow without losing our core identity?

We understand that your business is an extension of you, and as we guide TieSha, we'll be sharing insights that can help all of us navigate this intricate path. Whether it's crafting one-of-a-kind pieces, curating exceptional experiences, or handpicking the perfect materials, keeping the uniqueness of our brands is paramount.

Resources:

Shop Jacx Carter Designs at jacxcdesigns.com
Follow Jacx Carter Designs on Instagram: @jacxcarterdesigns

Connect:

Website: theproductboss.com
Instagram: @theproductboss

527. How to Get 10 Sales by Tomorrow

Mon, 13 Nov 2023 05:30:00 -0400

Are you ready for a challenge that could change the game for your business? Today, we’re going to shake things up and aim for ten sales by tomorrow. Yes, you heard us right – ten sales! Now, you might be skeptical, thinking, “Ten sales? I’m struggling to make even one in a month!” But bear with us. We’re all about quick wins and getting out of our own way to achieve remarkable things.

Whether you have a thriving business with consistent sales or you’re just starting and haven’t made that first sale yet, this episode is for you. We understand that sales can be inconsistent or might depend heavily on in-person interactions. That’s why we’re here to bridge the gap, no matter where you stand.

The biggest obstacle often isn't the market – it’s our mindset. It’s time to ditch the doubts and the “what-ifs” that are holding you back. We're going to brainstorm, strategize, and think creatively to come up with ways to accelerate your sales process. Consider this the nudge you need to start thinking on your feet.

So, join us in this challenge, put your creativity to the test, and let’s turn those ideas into sales. It’s time to get out of your own way and make things happen, because in the world of business, action is the key to success.

Resources:

Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

526. [MONEY TIP] Boost Your Revenue with Increased AOV

Fri, 10 Nov 2023 05:30:00 -0400

Welcome, Product Bosses, to an episode primed to pad your profits. For those who haven't dipped their toes into the e-commerce waters yet, stick around. The insights we're sharing today are universal gold for your business treasure chest.

We're zoning in on a strategy so slick, it'll revamp your revenue without the hustle for more eyeballs on your site or hands in your inventory. Get this: it's all about elevating your Average Order Value, AKA your AOV. And the magic wand for this sorcery? Your free shipping threshold.

In our own Multi-Stream Machine, we spill the secrets that have helped countless product bosses—from fresh startups to six, even seven-figure earners—skyrocket their sales. And they accomplished this without fretting over increasing footfall. Just imagine: with a mere adjustment to your free shipping offer, you can watch your AOV climb and your stress levels plummet.

We've witnessed this one tweak trigger dramatic sales spikes. The best part? It doesn't rely on an influx of new customers. It's about maximizing the potential of each visitor who lands on your page.

So join us as we dive deep into the mechanics of this strategy and reveal how you can implement it in your business. Because who doesn't want to make more while doing less?

Resources:

Loving these money tips? Find all of these and so much more, plus the support of an incredible community of Product Bosses, in the Multi-Stream Machine!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

525. Raising an Entrepreneur: Meet Jacqueline’s Mom, The Original Product Boss

Thu, 09 Nov 2023 05:30:00 -0400

Join us for one of our most intimate episodes yet as Jacqueline sits down the OG Product Boss, Lydia—her mother and beacon of inspiration for every step of the journey. Her story is one of dreams and resilience, a young mother of five with a creative soul, seeking her path amidst the hurdles of life's realities.

Lydia's story is a testament to the silent power of support and belief. We explore the pivotal moments where Lydia's encouragement became Jacqueline’s north star—guiding her through crossroads, from major educational shifts to entrepreneurial leaps. This episode is an ode to the profound impact a mother's faith can have, and Lydia's unwavering support that illuminated paths we could not see for ourselves.

In this heartfelt exchange, we discuss Lydia's dual role as a nurturer and a maker, the sacrifices she made, and how her journey resonated with our own steps towards independence and creativity. It's a celebration of the makers—the women with boundless creative passion, the ones who are in various stages of their journey, from ideation to realization. Lydia's transformation from a supportive figure into a confident creator, eventually leading her to unexpected successes, mirrors the very advice and support we extend to our listeners.

We share this episode with a deep sense of gratitude and a mission—to play the role Lydia had for each one of you. We believe in you and the incredible potential you hold. Whether you're taking your first step or the next leap, we're here, cheering you on, ready to believe in you until you can believe in yourself. So let’s embark on this emotional journey together, and discover the unspoken strength of belief that shapes our destinies.

Resources:

Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

524. Part 2: What's NEXT for The Product Boss

Mon, 06 Nov 2023 05:30:00 -0400

Hey there, Product Boss community! As we journey forward, we're introducing a brand-new chapter of our beloved podcast. It’s Jacqueline here, your dedicated host for the Product Boss Podcast. And today marks the beginning of a new era.

If you've tuned in to our previous episode titled "Paths Diverge and That's Okay," it was a heartfelt farewell shared between Minna and myself. The bond, the family we've built, and the incredible community that has blossomed is something I hold dear. I deeply cherish the trust Minna has placed in me to usher in this next phase of the Product Boss, and I'm equally thrilled about the path she's chosen, tailored perfectly for her dreams.

Today’s episode is all about the roadmap ahead, the visions brewing, and the enthusiasm for the future. We at the Product Boss have been molding this transition behind the scenes. Rest assured, we've been tirelessly working, assembling teams, hiring coaches, and shaping programs to serve our vibrant community even better.

Today is about giving you a glimpse of the essence of this new journey. So, buckle up, and let's dive into the promise of what lies ahead!

Resources:

Email List Signup
Get on the waitlist for my new program!
Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

523. Big Announcement: Paths Diverge and That's Okay

Sun, 05 Nov 2023 05:30:00 -0400

Like people, businesses grow and change over time. Sometimes the shape that takes no longer fits the lifestyle of the people running the business. Today, we’re sharing some important updates to The Product Boss, why they are happening, and what you can learn from them.

Resources:

Learn about about Minna’s next journey at CueTheClarity.com

Connect:

Website: theproductboss.com
Instagram: @theproductboss

[MONEY TIP] Boost Your Sales with a One Product Weekend Sale!

Fri, 03 Nov 2023 05:30:00 -0400

Hey friend, Jacqueline here! We're diving deep this week with a game-changing tip for all you aspiring entrepreneurs and small business mavens. Ever found yourself overwhelmed with managing multiple products and offers? Well, sometimes, simplicity is key.

Imagine focusing all your energy and marketing efforts on just one stellar product for a weekend. The magic of such concentrated effort can lead to unexpected sales boosts, allowing you to channel your resources effectively. We know how crucial every sale can be for a small business owner like yourself. And sometimes, a fresh approach and a bit of pre-planning can make all the difference.

We'll walk you through the steps of pre-planning and prepping, and by the weekend, you'll be all set to launch your product-focused campaign. And come Monday? We're eagerly waiting to hear your success stories! Drop us a line and let us know your results. It's time to reinvigorate your sales strategy, so let's get started!

Resources:

Click here for a free 30-day trial of Canva Pro!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

522. How to Get Buzz and Sales Using Free Press with Sabina Hitchen

Thu, 02 Nov 2023 05:30:00 -0400

Hey, Product Bosses! We're back with an episode that's going to light up your PR game. That's right, this episode is all about publicity, and Jacqueline is here to guide you through it. We know this is the season when all eyes are on products - the gift-giving season. And if you've been wondering how to maximize this opportunity, share your brand story, and make sure it's not only heard but remembered, then you're in the right place!

Publicity can be a game-changer, getting more eyes on your business. And today, we have a treat for you. The brilliant Sabina Hitchen, founder of Press for Success, joins us once again to share all her PR secrets. Ready to learn the art of pitching? Sabina's here to show you the way. Dive deep with us into the PR world and explore how to make the most out of this season, ensuring you get the press for success (see what we did there? 😉).

Ever considered PR? Perhaps you've had some local news coverage or even dreamt of appearing on shows like Good Morning America. Know that it's possible, and many of our fellow Product Bosses have done it. They've utilized the secrets and strategies that Sabina will be sharing in this episode. It's time to turn your PR aspirations into reality. So, are you ready to jump in?

Resources:

Learn more about Sabina at SabinaKnows.com
Master your pitch game at PressForSuccess.com
Follow Sabina on Instagram: @sabinaknows
theproductboss.com/shareasale
Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

521. Be Seen: Find Your Voice. Build Your Brand. Live Your Dream. with Jen Gottlieb

Mon, 30 Oct 2023 05:30:00 -0400

Listen up, Product Bosses! Today, we're diving deep into a transformative conversation about authenticity and confidence. We're thrilled to have the phenomenal Jen Gottlieb with us, who not only has an inspiring journey from actress to speaker to author but also teaches us the art of truly being seen.

Confidence isn't just about volume; it's about self-trust. Jen shares profound insights on how genuine confidence is nurtured over time, emphasizing the value of self-commitments. But beyond confidence, there's the act we all play in life. Many of us wear masks, showing the world what we think it wants to see. Jen's journey and her book, "Be Seen," inspire us to shed those masks and embrace our authentic selves.

In this age of digital connections, finding a supportive community is more accessible than ever. Whether it's The Product Boss community or another, the message is clear: surround yourself with those who uplift you. Because when you're authentic, you not only find your tribe, you also pave the way for others to be true to themselves.

If you're a product boss making over $100k you might be a great fit for the inner circle mastermind. To learn more and get on the waitlist go to: theproductboss.com/mastermind

Resources:

Learn more at jengottlieb.com
Read: Be Seen
Follow Jen on Instagram: @jen_gottlieb
Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

[MONEY TIP] Boost Your Sales with Bundling Strategies!

Fri, 27 Oct 2023 05:30:00 -0400

Hello Product Bosses, we're here with another exciting tip to boost your earnings for the week! As you dive into the workweek, we're sending out this early so you can gear up and apply this strategy over the weekend.

This week, our focus is on making the most out of every customer interaction by enhancing our Average Order Value, or AOV. How? By smartly bundling our best selling products! It's about creating that irresistible package deal that not only gives value to our customers but also increases our sales per transaction.

We're all about actionable strategies that you can implement and see the results. So, are you ready to bundle up and boost your AOV? Dive in with us, apply this tactic over the weekend, and let's start seeing those higher order values rolling in. Stay tuned, and let’s make this week a profitable one!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

520. What We Can Learn from Starbucks and the Pumpkin Spice Latte

Thu, 26 Oct 2023 05:30:00 -0400

Hey coffee enthusiasts, we're brewing up a fun-filled episode just for you! This time, we're diving into the world of the iconic Pumpkin Spice Latte, a seasonal beverage that has become synonymous with the cozy and festive vibes of fall. Every year, the arrival of the PSL heralds the end of summer and a welcome into the comforting arms of autumn.

The Pumpkin Spice Latte, endearingly called the PSL, is more than just a drink. It's a cultural phenomenon, a warm, spiced embodiment of fall festivities. Did you know that the PSL turned 20 this year? Yes, Starbucks introduced this now-iconic beverage way back in 2003, and the world of coffee hasn't been the same since. Coffee culture has evolved significantly since then, and the PSL stands as a testament to this evolution. Today, it's not just about the coffee; it's about the experience, the seasonal transition, and being part of a larger coffee community.

In this episode, we dig into the genius marketing strategy of Starbucks, which not only brought the PSL to the limelight but also elevated coffee culture to a whole new level. Whether you're a PSL aficionado or a coffee purist, join us as we unravel the story behind the birth of the Pumpkin Spice Latte and what it represents in today's coffee culture.

If you're a product boss making over $100k you might be a great fit for the inner circle mastermind. To learn more and get on the waitlist go to: theproductboss.com/mastermind

Resources:

Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

519. “People kept telling us to add other products, but it wasn’t working” | Coaching Session with Jacqueline Snyder

Mon, 23 Oct 2023 05:30:00 -0400

Jacqueline sits down with an Inner Circle Mastermind Member, Miriam Wiggins, and her partner, Michael Wiggins, for a personalized strategy session. They’re the creative minds behind Scrubmates, a unique product aimed at medical professionals. With a distinctive product that has captivated a well-defined audience, they’re on a mission to expand their horizon. Currently, they are pocketing an average monthly revenue of around $1,000 and are eyeing that lofty $50,000 a year milestone.

In this riveting discussion, we'll navigate through the nuances of tweaking their website for better conversions, identifying the most promising sales channel for an upward trajectory, and brainstorming on strategies to enhance product visibility and present it to their dream customers. It’s a journey from where they are to where they aspire to be, and there's a trove of actionable insights waiting for you too. So without further ado, let’s dive into this enlightening strategy session.

If you're a product boss making over $100k you might be a great fit for the inner circle mastermind. To learn more and get on the waitlist go to: theproductboss.com/mastermind

Resources:

Visit wearscrubmates.com to learn more about Miriam’s unique product!
Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!
Introducing our new Podcast Strategy Sessions with Jacqueline! This is your chance to not only be featured on our podcast, with over 100,000 downloads a month but also to receive personalized 1-on-1 coaching. Apply today at theproductboss.com/strategy. Spaces are limited, so don't wait!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

[MONEY TIP] Boost Your Sales with a Blind Bag Promotion

Fri, 20 Oct 2023 05:30:00 -0400

CHALLENGE: Do a blind bag promotion this weekend! You will move slow-selling products while creating a fun, exciting shopping experience for your customers. In this episode we tell you exactly how to do it.

In these MONEY TIP episodes, we want to hear from you! Each Friday you’ll get a quick strategy to boost your sales that you can test and try over the weekend. On Monday, send us an email or DM and let us know how it goes. Let’s win the weekend together!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

518. How to market without Instagram?

Thu, 19 Oct 2023 05:30:00 -0400

Do you have to be on Instagram in order to grow your business? No. In this episode, you get official Product Boss permission to not be on Instagram for your business. You also get a full rundown of marketing tools to use instead. Learn all about SEO, emails, platforms like Amazon, and partnerships, affiliates, and collaborations. Remember, it is all about meeting the potential customer where they are at.

If you do use Instagram for your business, make sure your followers are your target audience. You may have tens of thousands of followers, but if they are not potential customers then it doesn’t really help you.

For those of you who are finding business success with Instagram, keep it up! Those algorithms are no joke!

To learn more about how to market and grow your product-based business, don’t forget to check out our FREE Ultimate Resource Guide.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

517. How to Make Decisions without Overthinking it

Mon, 16 Oct 2023 05:30:00 -0400

Are you one of those entrepreneurs waiting on the sideline, looking for a sign? This is the episode you've been waiting for.

Drawn from Jacqueline’s delightful Italian summer adventures, "andiamo" – or “Let’s go!” becomes our anthem. Just as Italian tour guides lead the way, urging their followers to keep up with a cheerful “andiamo”, we urge you to do the same. Stand up, take action, and seize the opportunities ahead of you. No more warming benches. No more waiting for the right moment.

Join us, as we break down why it’s essential to take charge, make your move, and never let hesitation steal your spotlight. It's all about shifting from inaction to unstoppable action. So gear up, and let’s journey together to uncharted territories of success and determination. Follow us, and let's go!

Resources:

Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

[MONEY TIP] Boost Your Sales with a Weekend Flash Sale

Fri, 13 Oct 2023 05:30:00 -0400

CHALLENGE: Do a flash sale this weekend! Don’t sweat it, in this episode we’re going to walk you through every step of successfully putting on a flash sale: Planning, promotion, and performance review.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

516. You don't have to be a "B" to be a Boss

Thu, 12 Oct 2023 05:30:00 -0400

Ever wondered what it truly means to be a boss? We're here to shatter some myths and stereotypes and help you find your leadership style. Whether you're from the corporate world, an entrepreneur, or new to a leadership role, we all struggle with that nagging question: “How do I lead effectively without becoming a ‘B’?” Let's face it, pop culture hasn't done women any favors with its portrayals. Remember Miranda from ‘The Devil Wears Prada’ or Regina from ‘Mean Girls’? Both powerful, both undeniably... Bs.

But what if there's a middle ground? One where you neither sacrifice your whole self nor have to adopt a rigid, intimidating persona?

We'll dive deep into what it means to be a female leader in today's world, breaking free from the societal expectations and truly embracing your authentic leadership style. It's time to redefine the narrative. Whether you're leading a team of one or a team of twenty, we're here to support and guide you on your journey of being a boss who's both firm and fair.

Resources:

Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

515. Sometimes You Think You’re Buried, But You're Planted

Mon, 09 Oct 2023 05:30:00 -0400

Sometimes, we find ourselves stuck in the negative, feeling buried under the weight of life's challenges, wondering if things could be just a bit easier. But what if we told you, there’s a transformative shift in perspective waiting to be uncovered?

In today’s episode, we delve deep into this empowering notion - sometimes you think you're buried, but you're actually planted. It’s all about transforming our perspective when life feels overwhelming and the challenges seem insurmountable. We’ve all been there, feeling like we can't take one more thing being added to our plate, feeling like we're going under.

We’ll share personal experiences and reflections on feeling stuck in negativity and how a change in viewpoint can make all the difference. It's time for us to stop feeling overwhelmed by life's challenges and start seeing them as opportunities for growth and transformation.

Join us, as we explore this powerful idea and discuss how we can shift our mindset to turn feelings of being buried into being planted, ready to grow and flourish!

Resources:

Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

514. Unsure If Your Idea Will Work? Do This

Thu, 05 Oct 2023 05:30:00 -0400

This episode sprang from a question one of our thoughtful students posed, shedding light on a common dilemma in the product-selling world. She was bubbling with ideas and was eager to uncover the secrets of marketing her innovative product to retailers. Her curiosity was palpable as she asked, “How do I get it in front of them? How do I make that sale?”

But as we unraveled her question, we realized it wasn’t just about “How to market it?” The core question, the one that could make or break her business was, “Will my customers actually want to buy it?” It’s a question that resonates with many of us, doesn’t it? We’re all eager to jump into marketing and sales, but it's pivotal to pause and reflect on the product's demand.

In today’s episode, we’re diving deep into this. We’re exploring how to gauge if your idea has wings before you pour your heart, soul, and resources into it. We’ll guide you on gathering those crucial data points and insights that will help you decide whether to take that leap. It’s all about ensuring your investment in time and money is well-placed and not jumping blindly onto the marketing bandwagon!

Resources:

Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!

Connect:

Website: theproductboss.com

513. Don't Be Embarrassed For What You Want and Who You Are

Mon, 02 Oct 2023 05:30:00 -0400

It’s time for a deep and heartfelt reflection, Bosses! We’ve been contemplating our journeys, our identities, and our ambitions. From childhood dreams to the realization of becoming financially independent and creative entrepreneurs, we’ve come a long way. Join us as we take a moment to feel gratitude for how far we’ve come — and to shake off any shame we feel from those who just don’t get it.

We’re delving into the essence of owning our desires and identities, breaking free from embarrassment and embracing our true selves. This episode is a celebration of our global community, of supporting and uplifting each other, of education and empowerment. We’re diving deep into what we see versus what we want for ourselves, confronting the media’s portrayal of women, and challenging what we’re told.

It’s time to stop being embarrassed for what you want and who you are. It’s a journey of self-discovery, a story of obstacles, and a testament to our strength. Tune in as we discuss the importance of this topic, especially for women in business, and share our stories and insights on how to embrace our desires and own our identities. Remember, it’s all about being unapologetically you!

Resources:

Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

512. Help! I don't know how to grow my custom/one of a kind business?

Thu, 28 Sep 2023 05:30:00 -0400

With a significant number of our listeners identifying as artists and creators of unique, one-of-a-kind products, there’s a pressing question – how do you grow such a business? From the world of Etsy sellers to the talented knitters, illustrators, designers, and artists, the challenge remains – scaling and turning passion into a profitable venture.

The quest to find a ‘best seller’ might seem elusive to many who are in the realm of creating custom pieces. Yet, even within this unique sphere, there’s a formula to success. What if we told you that even within the diverse world of custom products, there are strategies to identify and capitalize on what truly resonates with your audience? Today, we’ll unpack the concept of a best seller for custom businesses, share inspiring stories of artists who've successfully navigated this path, and offer insights tailored just for you.

Whether you’ve felt like you’re hitting a wall or are just starting out, join us as we demystify the journey of scaling a one-of-a-kind business. We've got you!

Resources:

Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

511. How to Create Your Holiday Business Plan

Mon, 25 Sep 2023 05:30:00 -0400

It's almost that magical time of year when holiday bells ring and customers are eager to spend! As product-based business mavens, we're well aware that the holidays spell H-U-S-T-L-E for us. Regardless of whether your products scream “holiday essentials” or not, it's undeniable: customers are primed and ready. They’re on the prowl for gifts, irresistible deals, last-minute impulse buys, and everything to make their festivities memorable.

The frenzy isn’t just about decking the halls, it's about knowing how to capitalize on the festive vibes! From gifts to entertainment supplies, the consumer wants it all, and we’re here to ensure that you’re poised to deliver. Dive in with us, workshop-style, and let's tailor-make your holiday business plan.

If you're still on the fence about joining Multi-Stream Machine, remember: the clock is ticking, so jump in! This episode is your golden ticket to visualizing the treasures the holiday season can bring, when approached with zest and preparation. So, are you ready to optimize this high-revenue season?

Resources:

Guess what, Product Bosses: Multi-Stream Machine is officially open for enrollment – for a limited time only! Find a community of like-minded entrepreneurs and take advantage of our 20 years of experience to help you scale your business! Head to MultiStreamMachine.com to find out more!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

510. When Do You Know It's Time to Add Another Sales Channel?

Thu, 21 Sep 2023 05:30:00 -0400

Have you ever felt stuck in your business? Unsure of where to take your products next? You're not alone! Many of our Multi-Stream Machine students and community members come to us with this exact feeling. So today, we're diving deep into a topic that resonates with many: when and how to expand your sales channels.

Most businesses start with one primary sales channel, be it in-person sales, wholesale, Etsy, or direct to consumer through their website. This channel becomes the main source of revenue, and often, it works incredibly well. But there's a catch: it only works up to a point. The real growth potential emerges when we explore the possibilities beyond that single channel.

Imagine if you could replicate the success of your primary channel on another platform? The prospect of doubling your revenue becomes real! But the big question remains: when is the right time to branch out? And which channel should you opt for next?

Join us as we walk you through the signs that it's time to expand, strategies to choose the right platform, and how to harness that snowball effect to maximize your revenue potential.

Resources:

Guess what, Product Bosses: Multi-Stream Machine is officially open for enrollment – for a limited time only! Find a community of like-minded entrepreneurs and take advantage of our 20 years of experience to help you scale your business! Head to MultiStreamMachine.com to find out more!

Connect:

Website: theproductboss.com
Instagram: @theproductbos

509. An Extra $33k, Starting a Second Business, and a TEDx Partnership – Real Stories from Product-Based Entrepreneurs

Mon, 18 Sep 2023 05:30:00 -0400

Hey, dreamers and doers! Ever found yourself in awe of business owners who seem to have sprouted out of nowhere, making massive strides, and you wonder, "How did they do it?" Well, today's episode is your golden ticket to those insights.

The world of business can sometimes feel lonely, especially when it seems like everyone else has it all together. But what if we told you, many started just where you are today? With a spark, a dream, and a whole lot of passion, despite the initial lack of followers, funds, or a clear roadmap.

In today’s special episode, we lift the curtain on three formidable business owners – trailblazers who, not so long ago, were piecing their dreams together, right from their living rooms. Now, they're our Multi-Stream Machine stars, and their stories? Oh, they're gold!

These business mavens dive deep, sharing their before and afters, their leap of faith moments, and the transformative journey with Multi-Stream Machine. We've all been there - those niggling thoughts of self-doubt and the fear of the unknown. Our guests today? They've been in your shoes, felt those very feelings, and today, they’re here to inspire, motivate, and show you the horizon of what’s truly possible.

It’s not just about succeeding, but about believing, and we're here to cheer you on every step of the way. So, plug in, dear listener, as we bring to you tales of dreams, grit, and the magic of believing in oneself.

Resources:

Wild Melon: wildmelon.ca
Ever After Baby: everafterbaby.com
sTEAp house: steap.house
Successful product bosses know that the key to a successful holiday season is preparing their promotions now. Join us for our five-day Rock Your Holiday Promotions Challenge kicking off September 12th and let us help you craft a plan that gets results! Sign up at rockyourholidaypromotions.com today!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

508. 6 Offers to Get Your Customers to Buy This Holiday Season

Thu, 14 Sep 2023 05:30:00 -0400

Hey there, Product Bosses! Are you ready for the holiday rush? With the busiest time of the year fast approaching, we're here to guide you every step of the way. Don't just wing it this season, let's plan ahead, strategize, and make this holiday season a roaring success.

Ever felt the pressure of customers expecting discounts during this time? Worry not . We're diving deep, moving beyond generic strategies like "I'll sell skincare" or "I'll push my jewelry line". Let's refine those strategies. It's about crafting the best offers to entice your customers. Wallets are open, and the buying mood is on. How can you ensure those dollars find their way to you? We’re diving into six types of offers that could be game-changers for your holiday promotions.

Plus, don’t miss out on joining our annual Rock Your Holiday Promotions Challenge. Dive deeper with us, understand specific examples, and master the art of holiday promotions. Remember, it’s called Rock Your Holiday Promotions for a reason. Let's capitalize on those promotions, get in front of the masses, and ensure you’re not just prepared, but perfectly poised for success!

Resources:

Successful product bosses know that the key to a successful holiday season is preparing their promotions now. Join us for our five-day Rock Your Holiday Promotions Challenge kicking off September 12th and let us help you craft a plan that gets results! Sign up at rockyourholidaypromotions.com today!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

507. Do I Have to Offer a Discount During the Holidays?

Mon, 11 Sep 2023 05:30:00 -0400

Hey friends, are you caught in the holiday dilemma — to discount or not to discount? Trust us, we hear this question popping up like holiday ornaments every single year. It's a biggie.

You see, business owners usually fall into one of two camps. The first camp is like, "Why should I offer a discount? Isn't my product worth full price?" Then there's the other camp that worries, "If I offer a discount, am I setting up an expectation? Will my customers only buy from me when there's a sale?" We get it; these are legitimate concerns.

It's your business, and ultimately, you have the final say. But we're going to lay out some compelling reasons why offering a holiday discount might just be a smart move. We want to provide you with the insights to make an educated decision so that you can celebrate the holiday season with your best sales foot forward.

So, get ready to unwrap the truth about holiday discounts. Whether you're sitting in the 'yea' or 'nay' camp, this episode is for you. We'll go over why holiday discounts can actually boost your brand, how they can be part of a broader marketing strategy, and why they don't necessarily lead to bad customer habits.

Resources:

Successful product bosses know that the key to a successful holiday season is preparing their promotions now. Join us for our five-day Rock Your Holiday Promotions Challenge kicking off September 12th and let us help you craft a plan that gets results! Sign up at rockyourholidaypromotions.com today!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

506. Your Year-End Marketing Plan

Thu, 07 Sep 2023 05:30:00 -0400

Hey Product Bosses, is the end-of-year hustle already making you anxious? Are you stuck wondering, "What do I sell? When do I sell it? What do people want?" We hear you! That’s why we’ve got a must-listen episode for you today that's all about nailing down your year-end marketing plans. Trust us, now is the best time to strategize!

September is the perfect time to hit the drawing board, and we're providing you the ultimate tool to support your strategy—an entire year's worth of selling cycles, available as a free download. Just go to theproductboss.com/sellingcycle. This invaluable resource will set you up for total clarity on when to market specific products and when to clear out your inventory.

In today’s episode, we'll walk you through the selling cycles for September, October, November, and December. We’re going to be your navigators, guiding you to perfectly timed promotions and inventory clearance so that you can generate the revenue you’ve been aiming for all year long.

Resources:

Successful product bosses know that the key to a successful holiday season is preparing their promotions now. Join us for our five-day Rock Your Holiday Promotions Challenge kicking off September 12th and let us help you craft a plan that gets results! Sign up at rockyourholidaypromotions.com today!

Connect:

Website: theproductboss.com

505. Help! How Do I Find My Best Seller with No Data?

Mon, 04 Sep 2023 05:30:00 -0400

If you're familiar with the 80/20 rule, you know that 80% of your revenue can come from just 20% of your products. But how do you uncover what that bestselling product is when you’re just starting out? Whether you're just starting out or have been at this for years but haven't quite figured out your bestseller yet, we’ll help you get there!

This episode aims to help entrepreneurs navigate the challenge of identifying their top-performing products. But what if you're new and still seeking your bestseller? Or what if you've been around but your sales data is still sparse? We address these concerns, equipping you with a fresh perspective and the tools to find clarity in your business journey.

For those wanting to refine their strategy or newcomers in search of a strong start, this episode is a must-listen. Join us as we unravel the secrets to identifying bestsellers, understanding sales data, and making the most of your efforts.

Resources:

Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

504. What We Can Learn From the Barbie $150M Marketing Campaign

Thu, 31 Aug 2023 05:30:00 -0400

The brilliance of Barbie's marketing move is undeniable. With a monumental global box office collection already surpassing a billion dollars by mid-August, Barbie has not only become an iconic movie but has also set a new benchmark.

It's a game changer in numerous aspects—and not just in the entertainment industry. So let’s dive deep into the phenomenon of Barbie and its remarkable $150 million marketing campaign. This isn't just about a toy—it's a marketing masterclass!

So, join us as we delve into the intricacies of this revolutionary way of marketing—a merger of movies, brands, products, collaborations, and partnerships. If you're a product-based business owner, you'll want to grab a notepad for this one.

Resources:

Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

503. How to Be a Life-Long Learner to Set Yourself Apart

Mon, 28 Aug 2023 05:30:00 -0400

As back-to-school season approaches, we’ve got education on the mind. Your school days may be behind you, but to be a successful Product Boss, you never stop learning!

School was more than just subjects; it was about the friendships we made, the diverse perspectives we encountered, and sometimes, those uncomfortable yet growth-promoting situations. It taught us resilience, problem-solving, and resourcefulness. Remember those moments of revelation? And the joy in mastering something new?

In the business world, many of us entrepreneurs share these traits: a knack for problem-solving and an insatiable curiosity. But, as adults, do we continue to challenge ourselves in the same way?

Today, we'll explore different avenues of learning and education available for adults. As the new school year begins for the kids, let's reflect on our own journeys of personal and professional growth. Whether you're in a 9 to 5 or running your own business, continuous learning is key to development.

Join us as we unpack the importance of ongoing education, not just for skill enhancement but for holistic growth. It's time to reignite that passion for learning!

Resources:

Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

502. Take The First Step to Double Your Revenue Today

Thu, 24 Aug 2023 05:30:00 -0400

If you've ever wondered how you can take your revenue to the next level, today's episode is for you! Let's talk numbers and the potential of what's achievable for your business, no matter where you're starting from.

We get it; math can be intimidating, especially when you feel like you're starting at zero. But there’s beauty in simplicity, and we’re here to break it down for you. Whether you're striving to earn your first $100 or you're on a path to double what you've already achieved, we've got strategies and insights that can propel your business journey forward.

So, even if this episode might sound advanced, stick around. There's a magic that happens when you begin to earn, and we're here to show you how once you start making money, it becomes so much easier to grow it exponentially. Let’s dive deep into the power of multiplication and growth in your business journey.

Resources:

Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

501. The Simple Way to Scale Your Business to 6-Figures and Beyond

Mon, 21 Aug 2023 05:30:00 -0400

Many of you have expressed a desire to hit that coveted six-figure mark, that ambitious $100,000 benchmark. We know that this is a goal for many product-based business owners, and it was ours too. Aiming to not only have a $100,000 business but also pocketing that amount as profit is something we all dream of. However, the road to six figures often feels challenging. It's easy to become overwhelmed with all the potential steps, especially when balancing other commitments like full-time jobs, family responsibilities, or personal care.

But here's the thing: scaling your business to six figures doesn't have to be as complicated as you might think. What if we told you that the strategy is much simpler than you've imagined? What if scaling doesn't require you to do everything everywhere? We want to break down the barriers and make this journey less daunting.

Join us as we dive into the simplest way to scale your business, teaching you our proven roadmap to six figures and beyond. The secret ingredient? It's all about focus. Learn to sell more without stretching yourself thin, and discover how you can amplify your efforts with the right approach.

Resources:

Guess what, Product Bosses: Multi-Stream Machine is officially open for enrollment – for a limited time only! Find a community of like-minded entrepreneurs and take advantage of our 20 years of experience to help you scale your business! Head to MultiStreamMachine.com to find out more!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

500. What's Stopping Your Success?

Thu, 17 Aug 2023 05:30:00 -0400

It's often said that the biggest hurdles in our journey are the ones we place in front of ourselves. We observe countless entrepreneurs out there who've dedicated years, resources, and endless passion but are still in search of that breakthrough. What's missing? Perhaps it's a belief in oneself.

We’re discussing some of the challenges Product Bosses face and tools to overcome them:

Limiting Beliefs & Self-Talk: Are the stories we tell ourselves creating barriers? It's time to analyze that inner dialogue.
Mindset Matters: Our mind is potent, and our thoughts can shape our reality. If we let doubt creep in, it may dictate our actions, or lack thereof.
The Self-Sabotage Trap: We'll delve deep into why some of us unconsciously set ourselves up for failure and how to break this cycle.
Crafting a Constructive Thought Process: Adopting a growth mindset, where challenges are opportunities and failures are lessons, can change the game.

Remember, success isn't always about the external factors. It's about the internal dialogue, our beliefs, our values, and how we perceive our capabilities. So, are YOU ready to rewrite your success story?

Resources:

Guess what, Product Bosses: Multi-Stream Machine is officially open for enrollment – for a limited time only! Find a community of like-minded entrepreneurs and take advantage of our 20 years of experience to help you scale your business! Head to MultiStreamMachine.com to find out more!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

499. You Don’t Need a Business Plan, Here Are the Only 5 Things You Need

Mon, 14 Aug 2023 05:30:00 -0400

Hello Product Bosses! We're excited to discuss something that we all have likely asked ourselves at some point, especially during our early business days. It's the question of having a business plan. If you're among those who believe that starting a business is synonymous with having a thorough business plan, we're here to tell you - that's not always the case!

Being stuck in the traditional ideas of a business plan can often slow our progress. Our entrepreneurial journey since 2004 has taught us that you don't necessarily need a business plan to succeed.

There have been countless instances where we ventured into new territories without a rigid business plan in hand. And guess what? We didn't let the lack of it stop us! So, if you're at the threshold of starting your business or considering developing a business plan after you've launched, know that it's not a must.

During this episode, we'll delve into the five things that you genuinely need when you're starting a business or thinking about selling a product to your customers. So, forget about that business plan for a moment and join us as we discuss what truly matters when starting your product business.

Resources:

Are you ready to transform your business? Join the Get More Eyes On Your Business free live 3-day bootcamp to get in front of your customers ahead of the busiest time of year!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

498. How to Make More Money Without Creating New Products

Thu, 10 Aug 2023 05:30:00 -0400

Hey Product Boss, it's time to open your eyes to the real strategy behind revenue growth! We’re here to help you get more visibility for your business and keep more money in your pocket. But most importantly, we want to debunk a common misconception in the business world — that more products = more money.

We know how tempting it is to think that developing new products will magically increase your revenue. It's a common mantra: more products, more money. But wait! Before you jump into product development, we're here to give a resounding “no, no, no.”

Why? Because every new product that you add comes with costs like research and development, design development, time, and even mistakes. We often overlook these expenses, thinking that the new product equals more money. But in reality, it might just do the opposite.

Join us as we look at all the different ways your business can make more money without creating new products. Let's break down the walls of this myth and lead you towards an effective and profitable business strategy!

Resources:

Are you ready to transform your business? Join the Get More Eyes On Your Business free live 3-day bootcamp to get in front of your customers ahead of the busiest time of year!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

497. Overcoming the Fear: Making Smart Investments in Your Business

Mon, 07 Aug 2023 05:30:00 -0400

Today, we want to address a challenge many of you face - overcoming the fear of making investments in your business. This issue isn't foreign to us either; we've been there and understand how it feels.

Here's the reality: investing in your business, whether it's in team, equipment, or space, is essential for growth. But the aspect that most often falls through the cracks is investing in your own education, coaching, courses, or programs. This might be because of unfamiliarity or simple fear.

Looking back, we remember feeling scared the first time we joined a mastermind for $2,500 a month. It was a substantial leap of faith for us. We were a decade into our business, but something wasn't working. Frustration was mounting, and so was our debt. We knew something had to change. We weren't about to shut down, but we needed to invest to save our business, our minds, and our mindsets. And despite the initial fear, it was worth it. The returns we received from that investment shaped our approach to investing in ourselves and our business.

And remember, sometimes, the investment you're most scared to make is the one that can save your business.

Resources:

Are you ready to transform your business? Join the Get More Eyes On Your Business free live 3-day bootcamp to get in front of your customers ahead of the busiest time of year!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

496. Focus On These Three Things to Grow Your Business

Thu, 03 Aug 2023 05:30:00 -0400

Now you know we LOVE to help you get more eyes on your business, streamline your operations, and secure more money in your pocket by doubling your revenue through multiple revenue streams in your product business. Today, we're going to dive deep into three key elements that, when focused on, will inevitably scale your business.

Our approach revolves around these three pillars - systems, visibility, and sales. These are tried and true, proven strategies that we focus our students on because they form the foundation of any successful business, especially small product businesses like yours. They promise growth, both short-term and long-term.

We've alluded to them already - systems, visibility, and sales. Whether you're a newcomer or a long-term student, you'll know we're always returning to these three pillars. Regardless of your business stage - startup, growth, or generating hundreds of thousands in product sales - you're going to find unique areas to focus on within these pillars.

So let's begin our journey through these areas, focusing on how to improve your business systems, boost your visibility (or marketing), and drive sales, because sales are the lifeblood of your revenue. Join us as we take a deep dive into this proven framework that is sure to help grow your business.

Resources:

Are you ready to transform your business? Join the Get More Eyes On Your Business free live 3-day bootcamp to get in front of your customers ahead of the busiest time of year!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

495. Tips for Instant Confidence to Put Yourself Out There

Mon, 31 Jul 2023 05:30:00 -0400

We're buzzing with excitement for today's episode! Today, we're delving deep into the nitty-gritty of gaining instant confidence. We realize that confidence can be a struggle for many, and it certainly was for us, too. As natural introverts, drawing energy from within, we've consciously chosen to cultivate our confidence over time. We often equate it to a muscle that grows stronger with each flex.

We aim to share some transformative tips to ramp up your confidence, regardless of your situation. Be it attracting new customers at your market booth, initiating friendships at conferences, or striking mastermind groups, or if you're one of our Multi-Stream Machine students, looking to set up a wholesale business, our suggestions will empower you to exude confidence instantly.

These little tweaks we're about to share with you can often seem daunting, but they're part of a skill set that can seep into every aspect of your life, making it more fulfilling and enjoyable. After all, living in alignment with your goals and desires, and confidently pursuing what you want, is what being a successful entrepreneur is all about!

So get set to exercise that confidence muscle of yours. It might feel scary at first, but remember, courage is not the absence of fear, but rather the judgment that something else is more important. And what's more important than living your most authentic life, filled with confidence and conviction?

Resources:

Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

494. How to Get Your Products in Front of People

Thu, 27 Jul 2023 05:30:00 -0400

As creators and business owners, we all aspire to create amazing, beautiful things – products that stem from our minds and take shape in reality. But one piece of feedback we've consistently received from our Multi-Stream Machine students is that despite having incredible products, the biggest hurdle is visibility. Nobody knows that these amazing products exist! Sounds familiar? Then this episode is definitely for you.

We often think, oh, building a website or getting on Instagram is the solution, and we'll be noticed. But the truth is, it's much more than that. We fall into the trap of thinking that if we build it, they will come. But unfortunately, they won't, simply because they don't know where to go.

Perhaps, like many others, you've built a website, you're active on social media, you've set up an Etsy shop, or you're selling on a platform like Fair. But the question remains, how will your potential customers know you exist?

We've been emphasizing this for years now - it's crucial to diversify where you show up and make sure to show up where your customers are. Because it's not just about building it and hoping they will come. The key is to ensure they know where to go.

Resources:

Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

493. Just Jacq: The Problem with This Etsy Coaching Advice

Mon, 24 Jul 2023 05:30:00 -0400

Welcome to another Just Jacq episode! It's time to address the elephant in the room—Etsy coaches. I know, you may be thinking “What's the problem with Etsy coaches?” Well, here’s the thing: The strategies that they're recommending might work for Etsy, but may not necessarily align with your unique business needs.

We'll delve deep into this topic, giving you a fresh perspective on how to evaluate advice and apply it intelligently to your specific business context by taking real examples from our experiences with our Multi-Stream Machine students.

One of the many reasons why we occasionally offer one-on-one sessions is our deep desire to understand you better—where you are on your product business journey, what hurdles you're facing, and what you're grappling with. This is a two-way street—we love coaching and connecting with you, our amazing community of product-based business owners, while we help you navigate, fine-tune, and grow your business.

So let’s explore the complex world of Etsy coaching and help you distinguish the wheat from the chaff. After all, it's about what makes sense for your business, not just Etsy.

Resources:

Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

492. Where to Work ON Your Business Instead of IN Your Business Right Now

Thu, 20 Jul 2023 05:30:00 -0400

Summer months can feel a bit sluggish for all of us in retail. With June and July typically noted as slow seasons, you might be feeling the strain of this period we commonly refer to as the "J months". We're here to let you know - it's not just you, it's not your business, it's a widespread experience.

Over the years, we've observed some shifts in consumer spending habits. Particularly in January, thanks to an increased focus on self-care and wellness, retail experiences an uplift, making it a bit of an anomaly in the J-month trend. This post-holiday period, transitioning from the Holiday to the Halo season, sees a shift from gift buying to self-purchases, spurred on by the fervor of New Year's resolutions.

But what about the summer months? How do you navigate the slow, "slumpy" period of June and July? We're here to discuss exactly that. We’ll help you steer clear of panic and self-doubt, and instead focus on what really matters. During these slower months, it's the perfect time to shift your perspective and focus on working ON your business, rather than simply working IN it.

Join us as we debunk the myths of the J-month slump, and empower you with strategies to utilize this time effectively. Remember, your business isn't broken - it's just time to approach things differently. We're here to guide you through it.

Resources:

Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

491. Learn to Shine on Video with Natasha of Shine Online Podcast

Mon, 17 Jul 2023 05:30:00 -0400

Do you cringe at the thought of being on video? We totally get it because we've been there too! But here's the kicker - video has transformed our business marketing in ways we couldn't have imagined. Today, we're going to share our journey and talk about the immense growth potential that video can bring to your business.

You might be a little camera shy or just unsure of how to navigate Zoom and other video platforms. That's perfectly okay, because today, we have a special guest to guide us through it all. We're thrilled to welcome Natasha Pierre, the vibrant personality behind Shine with Natasha and the brilliant Shine Online podcast.

As fans of her work for quite some time, we're absolutely excited to have her here, discussing something that isn't talked about nearly enough: video for product-based businesses. Natasha was one of the early adopters who truly mastered the art of Instagram Reels, catapulting her follower count from 3,000 to 20,000 in a single year.

So join us as we delve into the world of video with Natasha Pierre. We'll explore how she used Reels to grow her audience exponentially, and she'll share tips on how you can do the same. Because, let's face it, the world is watching, and it's time for your business to shine!

Resources:

Learn more at shinewithnatasha.com
Follow Natasha on Instagram: @shinewithnatasha
Listen: The Shine Online Podcast
Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

490. Just Jacq: Keep Your Day Job and Grow Your Product-Based Business

Thu, 13 Jul 2023 05:30:00 -0400

Welcome to another episode of Just Jacq, Product Bosses! We hope you're making the most of your summer. Today, we're taking a different turn. We usually discuss transitioning from your full-time job to becoming a full-time product boss. But, let's flip the script today and talk about how you can maintain your full-time job while growing your product-based business.

This may seem challenging because, as product bosses, we crave control over our time and freedom in our creativity. Often, we feel shackled by our '9 to 5' jobs and the dream is to break free. But, there's another perspective worth considering.

A day job offers financial stability, pays for essentials such as medical insurance, and contributes to retirement plans. It's also the perfect opportunity to validate your business idea. So, instead of constantly thinking about how to escape your full-time job, can we shift our mindset? Let's explore how you can use the safety net of your full-time job to test, validate, and grow your business idea.

Join us as we delve into three strategies that will help you maintain your full-time job while growing your product-based business.

Resources:

Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

489. Mid-Year Reflection: Rose, Bud, Thorn

Mon, 10 Jul 2023 05:30:00 -0400

Welcome back to the Product Boss Podcast! Today, it's just Minna taking the reins, co-founder and co-host of our beloved podcast. Our mission here at The Product Boss is to help product-based businesses like yours to garner more attention, streamline your systems, and boost your sales, paving the way for you to live your dream life.

Today's episode is all about a special exercise – The Rose, The Bud, The Thorn – an exercise that we, together with our Masterminders, delve into during this time of the year. The middle of the year is perfect for this audit-like activity, a thorough check-in, an occasion for reflection and alignment, especially considering how the first half of 2023 has been for you and how you envision proceeding.

The Rose, The Bud, The Thorn is not just another exercise but a tool for mental structuring, a guide to understanding where you are in your journey and plotting your course forward. We have a comprehensive workbook for our Masterminders, and while they enjoy complete access to it, we believe this episode will impart insights and takeaways that will benefit everyone.

Get your pen and paper ready and prepare to engage in a meaningful mid-year check-in. It's time to pause, reflect on your current situation, and visualize where you intend to steer your business in the coming months. Let's dive in and embrace this time for reflection and strategizing – your future self will thank you!

Resources:

Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

488. Just Jacq Q&A - Staying Small & Pricing Your Time

Thu, 06 Jul 2023 05:30:00 -0400

Welcome back to another “Just Jacq” episode of The Product Boss Podcast! We're thrilled to have you here with us today. We've been receiving some incredible "ask us anything" questions, and we can't wait to dive into them and share our insights with all of you.

The first question we'll be addressing is: "How do you effectively add time into pricing? How do I pay myself?" It's an important aspect of running a business, and we understand the challenges it can present. We'll explore different strategies and approaches to help you determine how to appropriately account for your time and ensure you're paying yourself what you deserve.

The second question we'll be discussing is: "What are your thoughts about staying a small business on purpose? What if your business is just a job you created for yourself? Is there a number attached to it?" These questions touch on the idea of intentionally choosing to remain a small business and finding fulfillment in that choice. We'll delve into the concept of purposefully embracing the size and scope of your business and how you can measure success beyond just financial metrics.

Remember, if you want to ask us anything or have your questions answered on the show, make sure to follow us @TheProductBoss or @thejacquelinesnyder. And if you're part of Multi-Stream Machine, keep an eye out for opportunities to ask us questions during our live podcast recordings.

Resources:

Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!
Clockwork for Product Bosses with author Mike Michalowicz

Connect:

Website: theproductboss.com
Instagram: @theproductboss

487. "But, I'm A Creative"

Mon, 03 Jul 2023 05:30:00 -0400

Are you a creator who's constantly innovating and producing? We totally understand, and guess what? We're the same way! Today, we're diving into a topic that resonates with many of our listeners – being a creative entrepreneur.

We often encounter the belief that constant creation equals being a true artist, but today, we're debunking that myth. By sharing the story of one of our successful Masterminders – a multi-million dollar business owner and artist – we will highlight the importance of constraint in creation. This creative powerhouse, who aspires to be a household name, battles with the idea of constantly having to create new things because... well, she's a creative, right?

In reality, the real key to successful entrepreneurship and artistry is the opposite: thoughtful constraint. Having the ability to narrow your focus, cut through the clutter, and concentrate on what truly matters is a sign of mature entrepreneurship and artistry.

Let's get to the heart of the matter. How can you balance your creative impulses with the practical demands of running a successful business? Is it possible to feel fulfilled as an artist while still achieving your business goals? Trust us, it's not only possible – it's the pathway to greater success.

So, whether you're a newcomer or a seasoned entrepreneur, join us today as we help you navigate the sometimes chaotic, always exciting world of creativity and business. Let's debunk some myths, focus your creative energy, and steer your business towards greater heights.

Resources:

Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

486. Just Jacq: Ask Me Anything about Business, Motherhood and Blending it Together

Thu, 29 Jun 2023 05:30:00 -0400

Hey there, Product Bosses! We are so excited to dive into our first episode of Just Jacq! We’re rolling out solo episodes where we'll dig deeper into your most pressing questions.

We’ve gathered questions from our mailing list, Instagram followers over at @theproductboss, and our Multi-Stream Machine students. We're eager to provide the answers that could move your product-based businesses forward. We’ve been in this game since 2007, helping entrepreneurs like you take their ideas from mere concept to market-ready products.

We'll be addressing questions like: How to break into the luxury market? How to approach and find contact details for buyers at museum gift shops? How to manage and build successful businesses while juggling the challenges of motherhood? And, how to successfully run two different product businesses at the same time? These are real questions from our audience, and the answers could be just what you need to propel your business to the next level.

So, buckle up and let's dive into this Q&A episode, offering answers to real questions that might be crucial to your own journey. Welcome to the Jacq-a-sode experience!

Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

Resources:

Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

485. Re-Air: Learn to Fear Less

Mon, 26 Jun 2023 05:30:00 -0400

As a business owner, you might be familiar with the saying, “You have to be fearless,” but that’s not necessarily true. What we have learned most recently, though, is that you do need to fear less, which is exactly what we are talking about in this episode! Life is scary, but knowing when to fear less is a big part of becoming a successful product boss – and just living your best life in general!

As you know, we recently went to Costa Rica, and we want to share with you three transformational experiences we had while we were there that have completely changed the way we think about and view the world. The theme this week is to never be afraid of trying new things – or maybe just to move so quickly that you don’t have a chance to become afraid in the first place.

A lot has been going on in the world lately, and many of our fears may be more present than before, so how do we proceed with our lives? Let’s have a difficult, yet necessary conversation. Tune in now.

Resources:

Want a guide to over 308 business tolls and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

Mentioned in this episode:

Duct Tape Marketing

Listen to Duct Tape Marketing!

Duct Tape Marketing

484. Re-Air: When You Only Have a Couple of Seconds to Get Your Customers to Buy, What Do You Do?

Thu, 22 Jun 2023 05:30:00 -0400

Your potential customers make a decision on whether or not to buy from you in a matter of seconds. In the age of TikTok and Reels, the amount of time you can really grab someone’s attention is only getting shorter, which is why the first 7 seconds are the most important.

How do you get potential customers to engage with your content? You have to connect to them on an emotional level. Whether you’re selling jewelry, stickers, or candles, there’s a story you can tell that is going to make that connection happen—and we’re sharing how!

Learning how to write product descriptions that sell is a skill set that will benefit you for a lifetime—and you can apply that skill across the board in everything you do. If you’re ready to learn this and so much more, click here and sign up for the waitlist today.

Resources:

Want a guide to over 308 business tolls and resources to help you effectively run your product-based business? Visit theproductboss.com/resourceguide to get this FREE download today!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

483. Do You Need A Business Partner?

Mon, 19 Jun 2023 05:30:00 -0400

We've been getting a lot of questions about partnerships in business: Should you dive in? Is it the magical key to success? Well, we're here to dig deep into this question – just for you!

Often, many of you look at us and our successful partnership and wonder if having a business partner is the missing puzzle piece in your own journey. More often than not, the thought behind this curiosity is a belief that it might make things easier or bridge certain gaps in skills. But why do you feel this way?

We're going to be brutally honest here, folks. Our partnership is wonderful, but we're also well aware that it doesn't work out for everyone. Friendships may be lost, and expectations may not always meet reality. We’ve both had our share of not-so-great business partnerships before we found each other. It’s important to acknowledge the other side of the coin.

So, buckle up, because we're going to dive candidly into this question. Join us as we peel back the layers of what business partnerships really look like, the good, the bad, and the unexpected.

Resources:

Want a guide to over 308 business tolls and resources to help you effectively run your product-based business? Visit theproductboss.com/resourceguide to get this FREE download today!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

482. Smart Financing for Small Businesses: Strategies and Tips for Funding Your Business

Thu, 15 Jun 2023 05:30:00 -0400

Hey Product Bosses! You KNOW we are passionate about helping you achieve your business goals, maximize profitability, and ultimately realize the dream business you've always aspired to have. Discussing finances, the impact of your business on your family, community, and potentially on a global scale is our favorite thing. And that's what we'll be focusing on in today's episode—money matters!

It feels like we've been talking about the possibility of an economic recession for years. Whether we're on the brink of a recession or not, amid inflation and other economic challenges, as small business owners, we need to smartly consider financing options. Many of us might not have had the opportunity to understand or leverage finances, especially in the context of running a small business.

More often than not, we start with our own cash. Both of us completely bootstrapped our businesses, investing our own money into our product ventures when we started. But, in this episode, we want to delve into smarter financing alternatives. It's high time we start operating like bosses and truly owning our businesses.

So, how do you finance your small business? We're going to provide tips and strategies for funding your venture. Whether you're just getting started or looking for some padding during the lean periods, or even if your business is thriving, we've got you covered. Particularly when your business is doing well, it's the perfect time to seek financing, as your financial statements reflect a robust, positive cash flow. Let’s dive in!

Resources:

Chase Ink Business Cards
Capital One Venture
Want a guide to over 308 business tolls and resources to help you effectively run your product-based business? Visit theproductboss.com/resourceguide to get this FREE download today!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

481. From Diapers to Dollars: Navigating Motherhood and Entrepreneurship

Mon, 12 Jun 2023 05:30:00 -0400

From diapers to dollars, we're taking you on a rollercoaster ride through the thrilling and often chaotic worlds of entrepreneurship and motherhood. We dive into our experiences, navigating through nearly two decades of being entrepreneurs and raising our children. We'll reminisce about the simpler days, pre-children, when we thought life was at its hardest. Little did we know that those were just the training wheels for the adventure that was about to unfold.

In this candid conversation, we shed light on the real-life scenarios of being a mompreneur. We share our humorous bathroom escape stories, our toddler's hide-and-seek antics, and even our techniques for maintaining sanity in the beautiful chaos of parenthood and entrepreneurship.

From all-too-familiar scenes of ducking into house corners for a quiet moment, to juggling work and ensuring our toddlers aren't "running with scissors," we bring a fresh perspective to the often daunting task of balancing motherhood and running a business.

Resources:

Want a guide to over 308 business tolls and resources to help you effectively run your product-based business? Visit theproductboss.com/resourceguide to get this FREE download today!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

480. Multipreneurship: Navigating the Challenges of Managing Multiple Businesses

Thu, 08 Jun 2023 05:30:00 -0400

Welcome, biz besties, to another episode in our "Ask Us Anything" series! As entrepreneurs who have navigated the exciting waters of multi-preneurship, we know firsthand the challenges of juggling multiple businesses simultaneously. We've received a great question from one of our students in the Multi-Stream Machine, and we couldn't wait to dive in and share our insights with all of you.

The question that sparked this episode was, "You ladies have managed multiple businesses at once. Could you give us some advice, best practices, et cetera, for successfully running two different businesses at one time?" It's a fantastic question, and we bet many of you out there are pondering the same thing.

We all know that as creative entrepreneurs, our minds are always buzzing with new ideas, and sometimes, those ideas lead to entirely separate ventures. In our student's case, she is selling two distinct product lines on different platforms, including Shopify, Etsy, and wholesale through Fair. This calls for some serious time management and strategic planning!

Join us as we dissect this topic and share our best tips for successfully managing multiple businesses at once. If you've ever been tempted to start a second business or are already in the thick of it, this episode is for you. We're going to share our experiences and reveal some strategies that will help you not only survive but thrive in the world of multipreneurship.

Resources:

Want a guide to over 308 business tolls and resources to help you effectively run your product-based business? Visit theproductboss.com/resourceguide to get this FREE download today!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

479. Surviving a Slump: Navigating Decreased Sales in a Fluctuating Economy

Mon, 05 Jun 2023 05:30:00 -0400

Navigating the uncertain terrain of running a business can sometimes lead to tough questions. Today, we're tackling one such question head-on in our Ask Us Anything series, brought to us by one of our concerned Multi-Stream Machine students facing an unsettling sales drop.

They've noticed a significant sales slump after raising their product prices and are left wondering if it's due to economic shifts or the new pricing. With their family's livelihood on the line, this isn't a mere academic exercise, it's a pressing reality that requires practical solutions.

We're diving deep into this topic, exploring potential strategies including the possibility of a price decrease or a sales event. We're also looking at the role of customer adaptation and the importance of the testing process in your business strategies. Remember, you're not stuck, you have options, and we're here to help you discover them. So join us in this critical discussion, it may not be fun, but it's extremely helpful and relevant.

Resources:

Want a guide to over 308 business tolls and resources to help you effectively run your product-based business? Visit theproductboss.com/resourceguide to get this FREE download today!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

478. Ask Us Anything: What's it Like Being the Breadwinner of Your Family?

Thu, 01 Jun 2023 05:30:00 -0400

Are you ready for an exciting dive into the world of the business power-couple? Because today, we’re here to share our stories, answer your burning questions and delve deep into what it’s like being the breadwinners of our families. Get ready for an enlightening, funny and profoundly honest discussion!

What's it like being the breadwinner in your family? It's an interesting question, and one we've been asked multiple times. The truth? It's rewarding, it's challenging, it's empowering, and sometimes, it can be a bit of a pressure cooker.

Our husbands are smart, successful, and ambitious in their careers. But as we've found, there's something uniquely empowering and rewarding about becoming the breadwinners ourselves. We’ll touch on the upsides, the potential downsides, and the way it’s shaped our relationships and lives. And yes, we're going to talk about money. But we're also going to talk about the impact we can have as entrepreneurs. Remember, as a business owner, your potential is limitless; there's no cap on your salary or the impact you can make in the world.

So, join us for a candid, laugh-out-loud episode that will make you see the breadwinner role in a whole new light. You may just find it empowering and inspiring, especially if you're an entrepreneur and the potential breadwinner of your family!

Resources:

Want a guide to over 308 business tolls and resources to help you effectively run your product-based business? Visit theproductboss.com/resourceguide to get this FREE download today!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

477. Summer Planning for Business Success: Strategies for Keeping Your Business Going Strong

Mon, 29 May 2023 05:30:00 -0400

Hello fellow Product Bosses! It's your go-to gurus, Jacqueline and Minna, back again to light up your path towards entrepreneurial triumph. We're peeling back the curtain today to share our blueprint for navigating the summertime business landscape. This season presents unique opportunities and challenges, particularly for us as moms. We've been tirelessly paving the way to this point, and now, we're ready to strategically dial it down for the summer, immersing ourselves in precious family time. However, we're not going completely off-grid.

While you might not see us in the front row as often, we'll be working diligently behind the scenes to maintain the business momentum. But let's be honest: we're also planning on hibernating a bit, prioritizing our children, and enjoying the sunny season. And yet, we've never fully paused. Our commitment to growth and progress remains unshakeable. Even in moments of challenge, we stay the course.

We're diving into the dynamics of planning and managing your business activities around the summer months, striking a balance between reaping the benefits of a flourishing business and basking in some well-deserved poolside relaxation. We've planned ahead, establishing our availability, planning activities with our kids, and batching our work in advance to ensure the summer months are as productive as they are refreshing. Join us as we break down these strategies and inspire you to carve out your own version of a successful, fulfilling summer.

Resources:

Want a guide to over 308 business tolls and resources to help you effectively run your product-based business? Visit theproductboss.com/resourceguide to get this FREE download today!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

476. Breaking Barriers with Jerry Won: A Dive into Diversity, Connection, and Creativity

Thu, 25 May 2023 05:30:00 -0400

As we're in the middle of Asian American Pacific Islander (AAPI) Month, there couldn't be a more perfect time for Jerry Won to join us. His work in promoting diversity and sharing the multifaceted stories of Asian Americans through his podcast, 'Dear Asian Americans,' is making waves in the sphere of societal change.

His business philosophy? Building relationships, providing assistance, and capturing the value created by doing good work. From his formative years in business school, to a career in corporate consulting and a stint at WeWork, Jerry's journey is a testament to the power of networking, community building, and embracing diversity.

Jerry’s focus now includes running a creator business and community, a speaker mastermind, and helping others understand the worth of their stories and creations. Whether your product is a physical object or the value you bring as an individual, Jerry believes there is a way to market and capture that value.

Join us as we dive deep into Jerry's inspiring journey and how we can learn from his experiences, embrace our differences, and use our unique paths to build successful businesses.

Resources:

Learn more at jerrywon.com
Listen: Dear Asian Americans
Want a guide to over 308 business tolls and resources to help you effectively run your product-based business? Visit theproductboss.com/resourceguide to get this FREE download today!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

475. Summer Marketing Tips That Work

Mon, 22 May 2023 05:30:00 -0400

We stand on the precipice of yet another seasonal shift. Whether you're a parent, a summer enthusiast, or someone simply observing the changing times, we all experience the rhythm of the year in three parts: the traditional New Year, the transition to summer, and the commencement of the school year.

This time of year as we transition from spring to full-blown summer, is when consumers are typically ready to spend. Think of it: weddings, graduations, summer camps, and more. It's a time filled with events and activities, much like the holiday season, and your customers are looking to make purchases to enhance these experiences.

The key here, friends, is to understand and adapt to these changing customer behaviors. Consider holidays like Mother's Day and Father's Day, which were essentially designed to stimulate consumer spending during traditionally slower periods. These holidays, alongside others like Valentine's Day and Easter, are prime opportunities for you as sellers to lean into the consumer mindset and meet your customers where they're at.

So, join us as we delve into the upcoming season change and provide strategies to better understand and cater to your customers' evolving needs and wants.

Resources:

Want a guide to over 308 business tolls and resources to help you effectively run your product-based business? Visit theproductboss.com/resourceguide to get this FREE download today!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

474. Get Help Where You Can

Thu, 18 May 2023 05:30:00 -0400

Hey there, friends! In today's episode, we're addressing a major obstacle many people face—asking for help. We first encountered this concept from Natalie Eckdahl of BizChix, and it has since transformed our lives and businesses.

We'll discuss the importance of seeking help in various aspects of your life, whether it's at home, in your business, or even when working out. We'll share our personal journeys and how we've evolved in this area since being introduced to the concept back in 2017.

Join us as we explore the idea of getting help as much as you can afford, breaking down the barriers that might be holding you back. By embracing help, you'll not only improve your life but also unlock the full potential of your business. So, let's get ready to tackle this challenge and start thriving!

Resources:

Want a guide to over 308 business tolls and resources to help you effectively run your product-based business? Visit theproductboss.com/resourceguide to get this FREE download today!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

473. Cash Confident: An Entrepreneur's Guide to Creating a Profitable Business with Melissa Houston

Mon, 15 May 2023 05:30:00 -0400

Welcome back to another fantastic episode of the Product Boss Podcast, where we're here to support and guide you in growing your business. Today, we've got an amazing guest joining us to talk about becoming more cash competent!

We're thrilled to have financial strategist Melissa Houston with us today. Melissa has been a valuable asset to our Masterminders and shares her passion for helping small business owners understand their finances. As a former social worker turned CPA, she noticed the disconnect between financial professionals and business owners and made it her mission to bridge that gap.

Join us as we celebrate the launch of Melissa's new book, "Cash Confident: An Entrepreneur's Guide to Creating a Profitable Business," which is set to release on May 16th. Melissa shares her journey from social work to accounting and the importance of understanding your numbers to make profitable business decisions.

So, get ready to dive into business financial literacy and learn how to become cash confident with our amazing guest, Melissa Houston!

Don't forget to enter our giveaway to have a chance to win a copy of Cash Confident- there will be 10 lucky winners! Enter here.

Resources:

Learn more at shemeansprofit.com
Read: Cash Confident
Want a guide to over 308 business tolls and resources to help you effectively run your product-based business? Visit theproductboss.com/resourceguide to get this FREE download today!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

472. Let it Be Easy

Thu, 11 May 2023 05:30:00 -0400

Hey there, fellow entrepreneurs! In today's episode, we're diving into a powerful phrase that has been resonating deeply within our community and has become a game-changer for the small businesses we support: "Let it be easy." It's time to let go of overcomplication and give yourself permission to embrace simplicity in your business.

We often feel like we need to do more, be in more places, and burn the candle at both ends to ignite that spark for our business. But in reality, when we focus, go deep instead of wide, and get clear on our intentions, that's when we can truly succeed. It's like a breath of fresh air and a weight off our shoulders.

Join us as we explore the importance of focusing on what works, letting go of the things that don't, and how to keep your business simple while scaling and making more money without adding extra effort. It's time to let it be easy, and we're here to show you how. So, tune in and embrace the simplicity that can transform your business for the better!

Resources:

Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

471. Tea, Culture, and Identity: Celebrating AAPI Month with Jenny Tse of Sipping Streams Tea Company

Mon, 08 May 2023 05:30:00 -0400

Welcome to another special episode of the Product Boss Podcast! This month, we're celebrating Asian American Pacific Islander (AAPI) Month and having some truly important conversations. Join us as we talk to our friend and student, Jenny Tse of Sipping Streams Tea Company, about her unique experience as an AAPI business owner and how we can all support AAPI businesses. Let's dive into the complexities of being both Asian and American, while also embracing our cultural heritage and using our platforms for positive change.

Being AAPI means navigating an intercultural situation. Our heritage often discourages making waves, but now is the time to speak up and share our experiences. Jenny opens up about the challenges of being an Asian business owner in Alaska and the misconceptions she's faced. As we continue our conversation, we'll also discuss the importance of staying true to our roots and recognizing the vast diversity within the AAPI community.

This episode is all about breaking stereotypes, supporting AAPI-owned businesses, and understanding the unique experiences of AAPI entrepreneurs. So let's dive in and explore how we can all learn from and uplift the voices of AAPI business owners in our community.

Resources:

Support Jenny’s business at sippingstreams.com and see her amazing free tea resources
Want a guide to over 308 business tolls and resources to help you effectively run your product-based business? Visit theproductboss.com/resourceguide to get this FREE download today!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

470. You're Going to Love Another Bite: Shark Tank Edition

Thu, 04 May 2023 05:30:00 -0400

Today we’re sharing a collab episode we did with Another Bite — a Shark Tank rewatch podcast that breaks down all the latest and greatest pitches from the show.

In this episode, we joined co-hosts John Dick and Jorie Munroe to jump into the tank with our business insights on Shark Tank products. Listen for:

Bala Bangles’ major potential for the walking economy and need for social capital
The Mad Optimist confusing marketing strategy and the effects of not putting the customer first
Tenikle’s lack of a distribution engine and branding opportunities

If you like what you hear, search for Another Bite in your favorite podcast app. Like the one you’re using right now ;)

Resources:

Listen to Another Bite

Connect:

Website: theproductboss.com
Instagram: @theproductboss

469. You Can Always Make More Money

Mon, 01 May 2023 05:30:00 -0400

Welcome back to another episode, friends! Today, we're shaking things up with a mix of mindset shifts and hard truths about investing in yourself and your business. With the doors to Multi-Stream Machine open, we're addressing some of the concerns you may have about affording the investment and helping you break through these limiting beliefs.

We want to remind you that money is a replenishable resource, just like the ocean—you can never drain it. As entrepreneurs, you have the skills and creativity to always make more money. It's essential to believe in your abilities and recognize that investing in education, tools, and resources can yield significant returns for your business.

Our goal is to empower you to save money, make more money, and ultimately thrive in your business. So, join us as we bust through common misconceptions about investing and help you see the limitless potential of your entrepreneurial journey.

Resources:

Are you ready to transform your business? Then join us for our Sell More, Do Less Bootcamp, a game-changing series of LIVE WORKSHOPS and the WORLD-RENOWNED BEST SELLER SECRETS CHALLENGE that everyone is talking about! Join us here.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

468. Quiz: Which Type of Product Boss Are You?

Thu, 27 Apr 2023 05:30:00 -0400

Pop quiz, hotshot! Are you ready to discover which type of product boss you are? In this episode, we're breaking down the three main types of product bosses that thrive in our signature program, Multi-Stream Machine. Don't worry, this isn't about your age or favorite movie – it's about helping you recognize your unique strengths and how they can propel your business forward.

We'll be discussing the three main buckets of students who excel in our Multi-Stream Machine program. These are the individuals who consistently achieve results and see growth in their businesses. While there are other students outside of these categories, we want to focus on these three to help you identify which one resonates with you the most.

Once you've discovered your product boss tribe, you'll gain clarity on the direction your business needs to take and how our program can help you maximize your potential. So, join us as we help you uncover your product boss identity and set you on the path to success!

Resources:

Are you ready to transform your business? Then join us for our Sell More, Do Less Bootcamp, a game-changing series of LIVE WORKSHOPS and the WORLD-RENOWNED BEST SELLER SECRETS CHALLENGE that everyone is talking about! Join us here.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

467. Are Discounts the Only Way to Drive Sales?

Mon, 24 Apr 2023 05:30:00 -0400

Want to increase your sales without cutting into your profits? We have good news for you: No discount, no problem! Discounts are just one type of offer that can be used to entice customers, but there are so many other strategies that can be just as effective.

We discuss how discounts aren't the only way to drive sales, and how you don't need to rely solely on discounts to build your business. Some customers may be driven by price, while others are loyal to brands they love and won't hesitate to buy at full price. It's important to strike a balance and find the right mix of offers to keep your customers engaged and coming back for more.

Join us as we dive into different types of offers, and why featuring a product doesn't always have to involve a discount. Discover how new product releases, limited access, and timing can be just as effective at driving sales. It's time to rethink your approach to discounts and start exploring the many other ways you can entice customers to make a purchase.

Resources:

Are you ready to transform your business? Then join us for our Sell More, Do Less Bootcamp, a game-changing series of LIVE WORKSHOPS and the WORLD-RENOWNED BEST SELLER SECRETS CHALLENGE that everyone is talking about! Join us here.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

466. Can I Have a Successful Product Business as a Side Hustle?

Thu, 20 Apr 2023 05:30:00 -0400

Are you trying to grow your product-based business while juggling a full-time job and other responsibilities? Fear not, fellow side hustlers! We're here to guide you through the blend of managing a successful product business as a side hustle, while still working that full-time job.

The blend is all about finding the right mix of ingredients in your life to make it all work. In this episode, we'll share tips and strategies for balancing your professional career, side hustle, and other responsibilities. We'll also discuss the importance of embracing the blend, as there's no perfect balance or juggle - but rather, a unique combination that works for you.

Join us as we dive into how you can run a small business while working a full-time job, and still find success in your side hustle. Let's redefine success on your terms and make your product-based business thrive, even in the midst of your busy life!

Resources:

Are you ready to transform your business? Then join us for our Sell More, Do Less Bootcamp, a game-changing series of LIVE WORKSHOPS and the WORLD-RENOWNED BEST SELLER SECRETS CHALLENGE that everyone is talking about! Join us here.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

465. If I Was an Etsy Seller, This is How I'd Grow My Business

Mon, 17 Apr 2023 05:30:00 -0400

Hey there, Etsy sellers and product bosses! Today's episode is dedicated to helping you grow your business, diversify your revenue streams, and stop relying solely on Etsy as a platform. If you're not an Etsy seller, stick around - we've got valuable tips that can apply to any product-based business!

We're not Etsy coaches, but we do know a thing or two about building profitable, revenue-generating businesses without relying on a single platform or sales channel. That's why we want to help you think about expanding your "land" and stop building on borrowed land like Etsy.

In this episode, we'll walk you through some of the action steps you can take to grow your business beyond Etsy and avoid potential pitfalls that can come from relying solely on one platform. We'll also discuss the importance of diversifying your sales channels to protect your business from unforeseen obstacles.

So, join us as we explore the possibilities of growing your business beyond Etsy and help you take the necessary steps towards a more diverse and resilient product-based business!

Resources:

Are you ready to transform your business? Then join us for our Sell More, Do Less Bootcamp, a game-changing series of LIVE WORKSHOPS and the WORLD-RENOWNED BEST SELLER SECRETS CHALLENGE that everyone is talking about! Join us here.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

464. Core Beliefs of People Who Are Good at Making Money

Thu, 13 Apr 2023 05:30:00 -0400

Are you one of those people who find it hard to make money? Do you struggle with a scarcity mindset? Well, you're not alone! In this episode of The Product Boss Podcast, we're going to dig into the core beliefs of people who are good at making money.

We all know that making money is a crucial aspect of running a business. But for many people, it's an obstacle that can be difficult to overcome. That's why we're sharing seven core beliefs that successful money-makers tend to have. By understanding these beliefs and adopting them into your own life, you can empower yourself to feel confident, capable, and ready to make more money.

So, if you're ready to unlock your money-making potential, tune in now to learn how to shift your mindset and embrace these core beliefs. Get ready to feel inspired and motivated to take your business to the next level!

Resources:

Are you ready to transform your business? Then join us for our Sell More, Do Less Bootcamp, a game-changing series of LIVE WORKSHOPS and the WORLD-RENOWNED BEST SELLER SECRETS CHALLENGE that everyone is talking about! Join us here.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

463. Our 48 Million Dollar Mission This Year

Mon, 10 Apr 2023 05:30:00 -0400

Are you ready to join us on a mission to empower small business owners and change the world? Our goal this year is to help 2000 product-based business owners reach $48 million collectively in earned revenue through our signature program, Multi-Stream Machine. We know that when women make money, they reinvest more into their families and communities — that's why we're so excited to welcome 2000 new students in 2023 and beyond.

Inside Multi-Stream Machine, we teach our students how to make $2,000 in just 30 days, and provide the support and community they need to continue growing and expanding their businesses. Our program works, and we've already helped thousands of students add an additional $2,000 to their monthly revenue. But our mission doesn't stop there. We believe that when women are empowered, they can change the world, and we're committed to helping small business owners around the globe achieve financial success and independence.

So join us on this journey to make a difference and create real change. By joining Multi-Stream Machine, you'll gain access to the knowledge, tools, and community you need to grow your business and achieve your financial goals. Together, we can generate $48 million in earned revenue for small businesses, and make a powerful impact on our families, communities, and the world. Let's do this!

Resources:

Are you ready to transform your business? Then join us for our Sell More, Do Less Bootcamp, a game-changing series of LIVE WORKSHOPS and the WORLD-RENOWNED BEST SELLER SECRETS CHALLENGE that everyone is talking about! Join us here.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

462. 3 Etsy Myths Holding You Back

Thu, 06 Apr 2023 05:30:00 -0400

Are you an Etsy seller looking to take your business to the next level? We've got you covered! As successful entrepreneurs and product-based business owners ourselves, we love Etsy for the opportunities it provides for makers and small businesses. However, we've noticed some ingrained beliefs about Etsy that may be holding your business back. Join us as we explore three myths and one truth about Etsy, and learn how to break free from these limiting beliefs.

We dive deep into the common misconceptions that Etsy is just a hobby, that you have to underprice your products to be competitive, and that you can't have a successful Etsy shop without a niche product. These beliefs can be detrimental to your business, and we're here to set the record straight. We also reveal the truth about what it takes to succeed on Etsy, and provide practical tips for leveraging the platform to grow your business.

Don't let these myths hold you back from achieving your full potential on Etsy. Join us as we bust through these misconceptions and provide actionable advice for growing your business on the platform. Whether you're a seasoned seller or just starting out, this episode is packed with valuable insights that can help take your Etsy shop to the next level!

Resources:

Are you ready to transform your business? Then join us for our Sell More, Do Less Bootcamp, a game-changing series of LIVE WORKSHOPS and the WORLD-RENOWNED BEST SELLER SECRETS CHALLENGE that everyone is talking about! Join us here.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

461. What if I Don't Have a Best Seller?

Mon, 03 Apr 2023 05:30:00 -0400

Have you ever wondered how some businesses seem to skyrocket to success with a killer product, while others struggle to find their footing? Join us as we break down the big, complex question that has been haunting entrepreneurs for ages: "How do I find my best seller?" Whether you're just starting your journey, trying to identify your star product, or looking to pivot from your current best seller, we've got the insights you need to move forward with confidence.

In this episode, we'll dive into the nitty-gritty of finding, embracing, and nurturing your best seller. We'll also discuss how to navigate the web of questions and challenges that arise when you're just starting out or trying to shift gears.

No matter where you are in your business journey, we promise you'll walk away feeling motivated, enlightened, and ready to make your mark on the world. Tune in now and let's get started on the path to success.

Resources:

Are you ready to transform your business? Then join us for our Sell More, Do Less Bootcamp, a game-changing series of LIVE WORKSHOPS and the WORLD-RENOWNED BEST SELLER SECRETS CHALLENGE that everyone is talking about! Join us here.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

460. On My Way to Tell My Spouse/Family My Business is Not a Hobby

Thu, 30 Mar 2023 05:30:00 -0400

Are you tired of feeling like your family and friends don't take your business seriously? Trust us — you're not alone! In this episode, we discuss the frustration that comes with having loved ones view your business as just a hobby. We share our own experiences and offer practical advice on how to shift your mindset and start treating your business like a true professional.

It's important to take ownership of your business and understand your own goals and purpose, regardless of what others may think. Share your aspirations with loved ones and set concrete goals to work towards. Knowing your numbers and tracking your progress is key, even if you don't have a formal business education. By treating your business as a legitimate enterprise and taking charge of your success, you'll gain the confidence you need to thrive.

If you've ever felt frustrated or dismissed by those around you when it comes to your business, this episode is a must-listen. Join us as we motivate and inspire you to take your business to the next level. Don't let anyone else define your success - start owning your role as a business owner today!

Resources:

Join our email list and get exclusive hot tips for product bosses sent straight to your inbox: theproductboss.com/tpbemail
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

459. What if I Don't Want to Be the Face of My Brand?

Mon, 27 Mar 2023 05:30:00 -0400

Have you ever wondered what it takes to be the face of a brand? Does the idea scare you or excite you? It's a question that many entrepreneurs grapple with, and on this episode of the podcast, we're going to dive deep into the topic.

But what if you don't want to be the face of your brand? The good news is: You don’t have to be! We have some great tips on how to still tell your story and build a brand persona without putting yourself front and center. From crafting a compelling about page to leveraging social media, these insights and actionable tips will help you build a brand that resonates with your audience.

However, there are some advantages to growing your business as a personal brand, which we’ll go into as well. So tune in to this episode and learn how to take your brand to the next level — whether you're the face of it or not.

Resources:

Are you ready to transform your business? Then join us for our Sell More, Do Less Bootcamp, a game-changing series of LIVE WORKSHOPS and the WORLD-RENOWNED BEST SELLER SECRETS CHALLENGE that everyone is talking about! Join us here.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

458. How We're Dealing with Overwhelm as Moms and Business Owners

Thu, 23 Mar 2023 05:30:00 -0400

Are you feeling overwhelmed juggling your personal and professional life? You're not alone! In this episode, we dive into the reality of overwhelm and share our experiences, strategies for coping, and tips for reframing our thoughts and expectations.

We discuss the importance of understanding that just because you can do something doesn't mean you should. By delegating tasks and finding ways to outsource some responsibilities, we can not only create more time for ourselves but also support others in the process. We also explore how using apps and other resources can help alleviate some of the pressure we feel during busy seasons.

Join us as we dive deep into our personal stories and offer practical advice for managing the many demands on our time and energy. Remember, overwhelm is temporary, and by finding ways to make things easier on ourselves, we can successfully navigate through life's busy seasons. Tune in and let's tackle overwhelm together!

Resources:

Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

457. Be Brave Enough to Suck at Something New

Mon, 20 Mar 2023 05:30:00 -0400

Are you hesitant to try something new because you're worried about not doing it well? Do you find yourself avoiding new opportunities because you're scared of sucking at them? In today's episode, we're going to remind you that it's okay to suck at something new. In fact, most of the time, it's inevitable!

As product-based business owners, we've all been there - our first product launch, email, or video may have sucked. But we kept practicing, and eventually, we got better. So, if you're feeling stuck, afraid, or just need a little nudge to start something new, this episode is for you.

It's easy to get caught up in what other people will think if we fail or make a mistake. But here's the truth: your self-worth is not tied to your success or failure. We're here to remind you that you are brave and capable, even if you suck at something new in the beginning. It takes courage to try new things and be willing to look foolish. So, let's embrace our imperfections and remember that failure is not the end, but rather an opportunity to learn, grow, and try again.

Resources:

Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

456. A Microaction to Raise Your Revenue Right Now

Thu, 16 Mar 2023 05:30:00 -0400

Are you feeling discouraged about scaling your business because of a low average order value? Don't worry, you're not alone! We've all been there, and that's why we're excited to share a micro action that can help you increase your revenue - and it's as easy as asking if your customers want fries with their burger.

In this episode of The Product Boss Podcast, we're tackling one of the biggest questions we get asked - how do I raise my revenue? Our program, Multi-Stream Machine, is designed to help you address this issue. But, in this episode, we're focusing on a quick micro action that you can implement right now to see immediate results. We're talking about increasing your average order value by training your staff or helpers to offer additional items or services during the checkout process.

The best part? This micro action is not only easy to implement, but it can also be a little bit fun. Think of it like upselling at a fast-food restaurant, but with a personal touch. We'll show you how you can offer your customers that extra item and increase your revenue instantly. So grab a cup of coffee and tune in to this episode to learn how to raise your average order value and take your business to the next level.

Resources:

Sign up for our Multi-Stream Machine waitlist at multistreammachine.com.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

455. Help, Should I Tell My Customers I'm Raising My Prices?

Mon, 13 Mar 2023 05:30:00 -0400

Are you a business owner who's ever wondered whether you should tell your customers you’re raising your prices? As business owners ourselves, we know that pricing can be emotional and tricky. But pricing your products correctly is critical for creating and growing a profitable business. So, should you tell your customers you're raising your prices?

In this episode, we'll discuss this common question and share some principles and scenarios to help guide your decision. There's no one-size-fits-all answer to this question, but there are some principles and scenarios that can help you make a decision. This is exactly what we'll explore in this episode, based on our own experiences and those of other business owners we've talked to and worked with.

So, if you're feeling stuck or anxious about raising your prices, don't panic! You're not alone, and there are strategies and tips that can help you navigate this challenge. Whether you decide to be transparent, offer incentives, or phase in the price increase gradually, the key is to communicate your message clearly, authentically, and respectfully to your customers. Tune in now to gain confidence in your pricing decisions and take your business to the next level!

Resources:

Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

454. Why Creating Inclusive Brands is the Future of Business with Sonia Thompson of Inclusion and Marketing

Thu, 09 Mar 2023 05:30:00 -0400

Are you struggling to build an inclusive brand that attracts and retains diverse customers and talent? Get ready to be inspired and equipped with the knowledge you need as we welcome our special guest, Sonia Thompson. She's an inclusive brand coach and strategist, with nearly two decades of experience in marketing, including nine years in healthcare marketing. But what really sets Sonia apart is her personal journey, which led her to become an advocate for creating inclusive brands that attract and retain diverse customers and talent.

As someone who has felt the frustration of not belonging, Sonia knows firsthand how critical it is for everyone to feel included. That's why she's dedicated herself to helping business leaders, entrepreneurs, and business owners create welcoming and inclusive environments for both their teams and customers.

In this episode, you'll hear about Sonia's inspiring journey, as well as her expert advice on how to build an inclusive brand that resonates with your audience. Sonia walks us through her 5 “C” Framework which talks about the importance of understanding your customers' differences and how to create a culture that celebrates diversity.

Whether you're struggling to attract diverse talent or want to create a more inclusive environment for your team and customers, this episode is for you. So tune in and get ready to be inspired and equipped with the knowledge you need to build a more inclusive brand.

Resources:

Newsletter: inclusionandmarketing.com
Program: inclusivebrandacademy.com
Inclusion & Marketing Podcast
Instagram: @soniaethompson
Twitter: @soniaethompson
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

453. You Were Made to Stand Out

Mon, 06 Mar 2023 05:30:00 -0400

Today’s a really unique episode because we actually recorded it during our last episode of the season for Bosses & The Blend so we had a live audience during it! We've had a ton of new students join Multi-Stream Machine lately, and while we can tell you all about the tools, strategies, and steps to take your business to the next level, there's something else that's holding a lot of you back. Yep, you guessed it – mindset. Specifically, how it can impact women in particular.

We're discussing the career advice given by female billionaires, moguls, and CEOs that's helped them succeed. These thought leaders, including Oprah Winfrey, Melinda Gates, Dolly Parton, and Suneera Madhani, shared their insights in a recent Inc Magazine article that really resonated with us. What's the common thread in their advice? Be true to yourself. Oprah said it best in a 2019 interview, explaining that she quit a job that required her to be inauthentic. Dolly Parton and Melinda Gates agree, noting that fitting in is overrated. It's a lesson that applies to all ambitious women. So let's embrace our authentic selves and unleash our inner superstars because you were made to stand out!

So let’s get out there, and get ready to learn how to break through those mental barriers and become the entrepreneur you've always wanted to be. This is an episode you won't want to miss!

Resources:

Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

452. How to Clarify Your Story So Customers Will Buy with Dr. J.J. Peterson of Marketing Made Simple

Thu, 02 Mar 2023 05:30:00 -0400

Are you ready to take your business to the next level and elevate your brand? We have none other than Dr. J.J. Peterson, the host of Marketing Made Simple and the head of Story Brand, here to help make it happen! J.J. is an expert communicator and a brand strategist, and we are huge fans of his work.

In this episode, J.J. will take us through the Story Brand framework used by brands such as Intel, Pantene, and Berkshire Hathaway — and trust us, it's going to be amazing. You will have aha moments as you learn how to sell effectively using stories and content that connects with your customers. We always say storytelling is key to building strong relationships with your audience, and J.J.'s goal is to help leaders and business owners, like you, eliminate confusion, connect with your customers, and grow your business.

Get ready to be motivated, inspired, and informed. We can't wait for you to hear all the gems of knowledge he has to share!

Resources:

Learn more at storybrand.com
FREE StoryBrand Brand Script: storybrand.com/brandscript
Connect with J.J. on LinkedIn: linkedin.com/in/j-j-peterson-1b4011a2
Follow J.J. on Instagram: @drjjpeterson
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

451. Breaking into Big Box Retailers with Aggie Burnett of AB Creative

Mon, 27 Feb 2023 05:30:00 -0400

Your path to success doesn’t have to look like anyone else’s but your own. That’s true for Aggie Burnett of AB Creative, a beauty product expert with her own amazing brand that has been sold in popular stores like Sephora.

AB Creative, founded in 2017, helps beauty brands break through “cult status” and gain traction. They specialize in working with brands that are creating their own unique products rather than just customizing existing formulas off the shelf. AB Creative partners with brand founders who are personalizing and customizing their products by working with formulators or makers. These self-funded brands receive the support they need to start, grow, and scale, just like AB Creative's own self-funded brand.

She’s sharing with us valuable insights on how to break into a big box retailer and she even talks about her personal experience with selling to Sephora. Spoiler alert: Things did not go as planned or expected, but they still worked out in the end!

Resources:

Learn more at abcreativenyc.com
Follow Aggie on IG: @abcreativenyc
Grab your FREEBIE: 30 Powerful Positioning Strategies For Your Product Brand here.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

450. From Employee to Entrepreneur with Amy Porterfield of Online Marketing Made Easy

Thu, 23 Feb 2023 05:30:00 -0400

Today is a big day for us - it feels like a full-circle moment. We have a special guest on the show who has had a significant impact on our journey, our lives, and our partnership. If you don't know who Amy Porterfield is yet, you'll soon find out. She's an expert in marketing, and we have always looked up to her since we started our business. Amy's vulnerability and openness have always resonated with us, and we have learned so much from her.

Her new book, Two Weeks Notice, is an incredible guidebook for anyone who is thinking of leaving their 9 to 5 job and pursuing their dreams. We're excited to share this with all of you, especially those who have a side hustle or are struggling to figure out how to make the leap. The first part of the book is all about mindset - dealing with fear, feelings of inadequacy, and imposter syndrome. It's a real gift to have someone say, "You can do this," and that's exactly what Amy does in her book.

Amy’s built a life she doesn't need a vacation from, and she's on a mission to help millions of others do the same. We're thrilled to have her on the show and can't wait for you to hear our interview! Amy’s book, Two Weeks Notice is out now so make sure you grab your copy here!

Resources:

To celebrate the release of Amy’s book, Two Weeks Notice, we are giving away 10 copies of the book! All you have to do is enter here.
Learn more at amyporterfield.com
Instagram: @amyporterfield
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

449. Why Being Ready is a Lie

Mon, 20 Feb 2023 05:30:00 -0400

If you wait until you’re ready, you’ll never take action because the truth is…you’ll never be ready! But sometimes we just need to take the leap of faith and trust that the door will open for us. When you hold yourself back with the belief that you’re not ready, then you’re only stopping yourself from moving forward and growing.

So today, let's empower ourselves to take positive steps forward, whether it's starting a business, investing in ourselves, wearing that dress just because, or simply burning candles without waiting for a special occasion.

Resources:

Doors to our signature program, Multi-$tream Machine close TOMORROW! If you’re a product-based business owner who is looking to 2x - 4x your revenue and build the business you’ve dreamed of then sign up now before the doors close and make sure you don’t miss out! Let’s grow your business together!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

448. Side Hustling on Etsy and In-Person Markets

Thu, 16 Feb 2023 05:30:00 -0400

Today's episode is extra special as you get a double dose of spotlight stories. We'll kick off with Gina Rosen of Fan Sparkle, followed by an update from a crowd favorite, Rachel Dunn of Rachel Dunn Jewelry. These two product bosses work full-time jobs and run their businesses as side hustles, proving that it's possible for anyone with a side hustle to have a successful product-based business. Get ready for twice the fun and inspiration!

Gina is the owner of Fan Sparkle which focuses on collegiate jewelry, sorority jewelry, and stickers. On top of that, she’s doing this all as a side hustle! She shares the lessons she has learned from Multi-Stream Machine, how that has started to shift things in her business, and where she’s taking things in the future.

Then we follow up with Rachel Dunn of Rachel Dunn Jewelry. She’s highly involved in the Product Boss and M$M community, managing her Etsy shop on top of her day job while supporting her children, including her special needs son. It’s been over a year since her last appearance on the podcast, so we’re going to get all the updates on where she is now and how she continues to learn and evolve in her business!

Resources:

fansparkle.com
etsy.com/shop/RachelDunnJewelry
If you’re a product-based business owner who is looking to 2x - 4x your revenue and build the business you’ve dreamed of, then you’ll want to join our signature program, Multi-Stream Machine! Doors are now open for a limited time! It’s the first time doors are open in 2023 so sign up now, and make sure you don’t miss out!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

447. [Exclusive] Unleash Your Best Sellers

Mon, 13 Feb 2023 05:30:00 -0400

Are you ready to transform your business into a profitable revenue-generating machine with consistent sales and a laser-focused strategy? Look no further! By harnessing the power of your best selling products and choosing the best ones to focus on, you'll give your business the boost it needs to grow and succeed.

Whether you're a Product Boss looking to stand out in a crowded market, maintain momentum and consistency in your sales, or streamline your business operations, we have the information you need to succeed.

You'll learn how to maximize profits by focusing on what works. We'll help you stay focused on the most important aspects of your business and by consistently targeting the "needle movers", you'll see increased time and money. Join us and let's unleash the full potential of your business through a focused and profitable approach.

Resources:

It’s time to stop throwing spaghetti at the wall and start focusing on what works…your best sellers!! Our FREE 5 day Best Seller Secrets Challenge kicks off TODAY! We’re teaching you the secrets to maximizing your revenue and growing a profitable business year-round. Sign up now to save your spot!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

446. Four 6-Figure Months in a Row with Christina Guy of The Hotel Sheet

Thu, 09 Feb 2023 05:30:00 -0400

Today's episode is going to be an absolute BLAST! We're shining the spotlight on some of our Multi-Stream Machine students and it's time to CELEBRATE all their wins. Because let's face it, our students are heroes in their own right — but they don't always shout it from the rooftops. That's where we come in!

We are ecstatic for you to meet Christina Guy of The Hotel Sheet and hear her story with her husband and their partnership and all the things that have happened for them in the past year. After several years of running a successful ad agency business, Christina thought making the leap to a product-based business would be a piece of cake… but it wasn’t quite that simple. It wasn’t until she joined the Best Seller Secrets Challenge and then Multi-Stream Machine shortly after that her business really started to take off!

Our community is all about lifting each other up, spreading positivity, and showing that success is within reach, no matter what your unique journey is. We love to say "She's not your competition, she's proof it can be done!" Hearing these inspiring stories from fellow product-based business owners is a game-changer and many of you have already expressed how much it means to you. So buckle up and get ready for a feel-good ride, as we share this uplifting story with you!

Resources:

Check out The Hotel Sheet Website!
It’s time to stop throwing spaghetti at the wall and start focusing on what works…your best sellers!! Join us for our FREE 5 day Best Seller Secrets Challenge where you’ll learn the secrets to maximizing your revenue and growing a profitable business year-round. Sign up now to save your spot!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

445. If You Always Feel Like You're Trying to Catch Up, You Need This

Mon, 06 Feb 2023 05:30:00 -0400

As product-based business owners, it can be difficult to keep up with the ever-changing seasons and trends. You may be out shopping just after Christmas at your local big box store and see them already selling for Easter! When they’re so far ahead of us small business owners, how can we keep up?

It's moments like this that can make us feel overwhelmed, lost and behind our competition. But there are ways to stay ahead of the game and feel more in control so that you are prepared for every season! Let's explore how you can keep up with the ever-changing trends and seasons to ensure success for your product-based business.

If you always feel like you're trying to catch up, you need a selling cycle. When you’re on a selling cycle you know what to sell and when to sell it without having to think about it. Want a selling cycle template for FREE? Then sign up now and join us for our Best Seller Secrets Challenge which kicks off on Monday, February 13th!

Resources:

It’s time to stop throwing spaghetti at the wall and start focusing on what works…your best sellers!! Join us for our FREE 5 day Best Seller Secrets Challenge where you’ll learn the secrets to maximizing your revenue and growing a profitable business year-round. Sign up now to save your spot!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

444. Why Action Takers Are Money Makers and Lies You're Telling Yourself

Thu, 02 Feb 2023 05:30:00 -0400

Listen up Product Bosses, it's time to shift your mindset and take action! Our mindset and the way we think can absolutely hold us back from reaching our full potential. But as we dive deeper into the world of entrepreneurship, it's important to remember that the real money makers are the action takers, and if we continue to tell ourselves lies, we are going to get stuck in inaction.

It’s crucial that we question the truth behind these thoughts and remember that they are just thoughts. We have the power to choose how we want to feel about them. When you start to get stuck in perfectionism, remind yourself that action is where it’s at. Action brings us more clarity than any amount of thinking can and that’s how you start to shift your mindset.

We’re going to go over some of the biggest lies that you might be telling yourself — think of us as the Myth Busters to your subconscious. So let's stop letting our mindset hold us back with lies and start taking the actions necessary to crush our goals!

Resources:

It’s time to stop throwing spaghetti at the wall and start focusing on what works…your best sellers!! Join us for our FREE 5 day Best Seller Secrets Challenge where you’ll learn the secrets to maximizing your revenue and growing a profitable business year-round. Sign up now to save your spot!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

443. Is It Magic?

Mon, 30 Jan 2023 05:30:00 -0400

Are you tired of looking at other successful businesses and wondering what magic they have? Well, we're here to tell you that there's no magic involved, just strategies and tactics that you can utilize too!

We're going to share with you the secret behind the success of businesses like Spanx and It Cosmetics. We'll also be sharing stories from our very own Multi-Stream Machine students who have built million-dollar businesses, some even within their first year of launching. It's time to stop thinking that success is out of reach and start realizing that with the right mindset and staying focused, you can achieve the business of your dreams.

So, get ready to break that ceiling and think bigger because we're going to discuss how these students have grown successful businesses and how you can apply these strategies to your own business. And the best part? These strategies can be applied to any business, no matter what industry you're in. Join us and learn how to take control of your own success story!

Resources:

We want to help you get ready to make BIG MOVES in 2023, because we know you have MASSIVE goals for this year - and we have the tools to help you reach them!! This is why we are hosting our FREE workshop series, The Product Boss’ Guide to Your Best Year Yet. Be sure to sign up now to save your spot!
The Hotel Sheet by Christina and Ben
Episode 366: Growing a Million-Dollar Product Business with Joy and Jane of Ninni Co.
Episode 173: From Side Hustle on Etsy to a Booming Family Business with Chelsea Giles of Dome Dock

Connect:

Website: theproductboss.com
Instagram: @theproductboss

442. Staying Focused vs. Chasing Shiny Objects

Thu, 26 Jan 2023 05:30:00 -0400

Many entrepreneurs and creatives understand the struggle of staying focused and not chasing the shiny objects or “shiny” ideas that can be so enticing. With the rise of platforms like Etsy, the mentality of creating all the things for all the people often leads to product-based business owners feeling overwhelmed instead of seeing the success they are striving for.

As creative business owners, we know you love to think outside the box and make things with your hands. You are visionaries of big, bright, and beautiful ideas but those big ideas must take focus to build into a sustainable business. That's why we created our Best Seller Secrets Challenge, to help physical product-based business owners, like yourself, find and focus on your best sellers. Staying focused will help you avoid the common pitfalls of chasing shiny objects and help you put more profit back in your pocket.

In our FREE workshop series and Best Seller Secrets Challenge, we teach physical product-based business owners how to use their creative superpower to take what’s working, lean into it and avoid chasing after those shiny objects and new ideas, to build a business and life beyond your wildest dreams!

Resources:

We want to help you get ready to make BIG MOVES in 2023, because we know you have MASSIVE goals for this year - and we have the tools to help you reach them!! This is why we are hosting our FREE workshop series, The Product Boss’ Guide to Your Best Year Yet. Be sure to sign up now to save your spot!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

441. 5 Ways to Get More Customers

Mon, 23 Jan 2023 05:30:00 -0400

Are you looking to get more customers for your business? Look no further! From making warm calls to building an email list, you can find success in multiple channels. We’re going to discuss five different ways of getting more customers for your business.

The traditional way is making cold calls — or as we call them, warm calls — but other options are available as well, such as content, paid ads, partnerships, and collaborations. Collaborations between brands with similar customers can be beneficial for all parties, as well as influencers who can influence other customers. Furthermore, word of mouth is a powerful tool, as it can be more effective than paid ads.

By the end of this episode, you’re going to have a better understanding of the different ways to get more customers for your business, as well as how to best utilize them. If you’re looking for more help on your journey to getting customers and making more sales, sign up for our free workshop, The Product Boss’ Guide to Your Best Year Yet.

Resources:

We want to help you get ready to make BIG MOVES in 2023, because we know you have MASSIVE goals for this year - and we have the tools to help you reach them!! This is why we are hosting our FREE workshop series, The Product Boss’ Guide to Your Best Year Yet. Be sure to sign up now to save your spot!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

440. Our Top Trend Prediction for 2023

Thu, 19 Jan 2023 05:30:00 -0400

Are you ready to make 2023 your best year yet? This episode will help you get there! We will be discussing our top trends and predictions for this year for product-based business owners.

We're giving you advice on how to stay ahead of the trends and focus on creating a great customer experience. We discuss the importance of having an omnichannel presence, how to identify a business's superpower, and how to stay ahead of the trends as they continue to change.

We're also offering a free workshop series, the Product Boss's Guide to Your Best Year Yet, to help product-based business owners grow their business and achieve their wildest dreams. By joining the challenge, you will be able to join our live workshops each week. So don't wait, join the workshop series now (as the first one kicks off today!) and let's make 2023 your best year yet! See you at the workshop!

P.S. If you want the opportunity to ask Jacqueline and Minna questions about each day’s training AND you want access to the 2023 top trends and predictions booklet plus extended access to the workshop replays and our best promo bundle, then join our VIP experience here.

Resources:

We want to help you get ready to make BIG MOVES in 2023, because we know you have MASSIVE goals for this year - and we have the tools to help you reach them!! This is why we are hosting our FREE workshop series, The Product Boss’ Guide to Your Best Year Yet. The first workshop kicks off TODAY so be sure to sign up now to save your spot!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

439. Why It's Time to Think Bigger

Mon, 16 Jan 2023 05:30:00 -0400

It’s time for a pep talk, friends! If you’re a product-based entrepreneur, chances are you already want something big out of life. But we’re here to challenge you to think even bigger about what’s possible for your life and business — and here’s why!

Our outlook on life is shaped by the messages we received as children: Did they teach you to dream big and believe anything was possible, or to live in scarcity and fear that the rug could be pulled out from under you at any moment? You don’t have to continue living with those beliefs! We get to shape our own narratives about what our future holds.

Now is the time to think about what is possible and who you can be around to encourage that possibility. And if you need that support, we’re always here for you! Consider us your cheerleaders as you push the boundaries of what you believe you can achieve!

Resources:

We want to help you get ready to make BIG MOVES in 2023, because we know you have MASSIVE goals for this year - and we have the tools to help you reach them!! This is why we are hosting our FREE workshop series, The Product Boss’ Guide to Your Best Year Yet. The first workshop kicks off on Thursday, January 19th so be sure to sign up now to save your spot!
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

438. Burgers, Chicken, and Pancakes

Thu, 12 Jan 2023 05:30:00 -0400

What do burgers, chicken, and pancakes have to do with your product-based business? Other than making you hungry, maybe nothing. But there are some important lessons to be learned from the food industry that do apply to your business — and they’re all about focus.

We’re going to talk about why you should become known for something and how you can do that. Even some of your favorite big businesses, they all started off by being known for one major product. Sometimes you think trying more is going to give you a greater chance of finding that one best selling product, but that’s not always the case. We’ll help you find your bestseller so that you can lean into it and easily scale your business because…simplicity scales!

You’ll hear the story of Chick-Fil-A, who keeps their product lineup simple despite people asking for more, and has become the biggest fast food chain in the United States, grossing more revenue than McDonald's, Subway, and Starbucks combined. On the other side is the story of IHOP — or should we say IHOB — making the “what, why” decision to enter the burger market when they’ve always been known for pancakes. Besides making you hungry, these stories are going to help you realize the power of finding something that works and becoming known for it.

If you need help finding your best seller or figuring out how to leverage your best seller, then be sure to join us for our FREE workshop series, The Product Boss’ Guide to Your Best Year Yet where we will dive into this and so much more. Grab your spot here!

Resources:

We want to help you get ready to make BIG MOVES in 2023, because we know you have MASSIVE goals for this year - and we have the tools to help you reach them!! This is why we are hosting our FREE workshop series, The Product Boss’ Guide to Your Best Year Yet. The first workshop kicks off on Thursday, January 19th so be sure to sign up now to save your spot!
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

437. It's Feedback, Not Failure — Don't Take it Personally

Mon, 09 Jan 2023 05:30:00 -0400

Business is going to be full of ups and downs. Whether it’s marketing, sales, social media followings, or business growth…whatever happens, don’t take it personally. Look at everything as an opportunity to learn — it’s feedback, not failure.

We always talk about the importance of finding your best seller and leaning into it to scale your small business, but some people don’t even know where to start when it comes to finding their best seller. You don’t have to have it all figured out from the beginning. The first phase of any business, which most business owners try to skip right over, is the test & try stage, where your goal is to experiment and receive feedback. It’s the best way to learn!

We’re going to share some tips and strategies on how to take what you learn not as a failure, but as feedback, and how to turn that around and use it to improve your business. We’ll also share how you can start getting intentional about seeking feedback in order to find your bestseller fast.

Resources:

We want to help you get ready to make BIG MOVES in 2023, because we know you have MASSIVE goals for this year - and we have the tools to help you reach them!! This is why we are hosting our FREE workshop series, The Product Boss’ Guide to Your Best Year Yet. The first workshop kicks off on Thursday, January 19th so be sure to sign up now to save your spot!
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

436. Social Entrepreneurship: How You Can Do Good & Still Live Your Dream Life with Rasheda Weaver

Thu, 05 Jan 2023 05:30:00 -0400

Can a business do social good while still making money? It’s absolutely possible — and we’re gonna show you how!

Rasheda Weaver is a professor of entrepreneurship and innovation, having taught over 1000 students globally, and the founder and CEO of Weaver’s Social Enterprise Directory, which celebrates entrepreneurs and organizations making a social impact through their businesses. She has been studying the social impact of businesses and how they can magnify their impact by making more money.

We’re going to dive into where you can get started if you want to do social good, the first steps in incorporating social impact models such as giving back or social hiring, and how to be a socially conscious entrepreneur while still living the life of your dreams! Rasheda also discusses all of this in more depth in her first book Social Entrepreneurship (which was recently released!) so be sure to grab your copy!

Resources:

Click here to grab a copy of Rasheda Weaver’s book, Social Entrepreneurship
Learn more at rashedaweaver.com
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

435. Dive into Word of the Year 2023

Mon, 02 Jan 2023 05:30:00 -0400

You know what they say: New Year, new word! Well, maybe not, but that’s what we’re saying this year as we pick our word of the year for 2023!

Every year people tend to set New Year's Resolutions, resolving to improve themselves in some way. While those can have their place, we here at The Product Boss like to choose a word of the year instead. Not only does this free you up to work on self-improvement all year, but it helps to guide your actions year-round instead of giving you a finite goal that, let’s be honest, you’d probably drop by mid-January anyway.

We’re going to share what a word of the year is, our process for selecting our words, and some tips on choosing the right word for you and your year. Whatever word you choose, we know this is going to be your year, friend!

Resources:

Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

434. Busy Season Wrap-Up: Questions to Ask Yourself

Thu, 29 Dec 2022 05:30:00 -0400

The year is wrapping up, and for most of us the busiest season of the year is already behind us. For many of us, this has been a challenging year, but hopefully one full of growth and good times as well!

After busy seasons, it’s so important to audit your business — your launches, promotions, new products, and individual months — and take stock of what worked, what didn’t, and what you’d like to change.

We’re going to walk through the questions you should be asking yourself as you do this audit to cover all of your bases, identify what’s working in your business, and create a plan to tackle next year using everything you’ve learned.

Resources:

Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

433. Insider Tips from Shopify Masters Host Shuang Esther Shan

Mon, 26 Dec 2022 05:30:00 -0400

You know we are big fans of using Shopify for your small business, and now we get to hear from someone whose job is sharing the stories of entrepreneurs who use the platform to thrive. Shuang Esther Shan is the host of the Shopify Masters podcast. She’s a storyteller at Shopify, and is fascinated by how change is created through commerce.

We’re gonna hear an insider look at what’s happening at Shopify to help support product bosses around the world. She shares how Shopify assists retailers at point of sale, how to present consistent messaging and presence seamlessly across different channels, advice for simplifying and sharing your message, and the best tools, apps, and strategies for growing on Shopify.

We love sharing the stories of business owners both big and small and how they got to where they are today, and that’s just what the Shopify Masters podcast is all about. Listen in for examples of product-based businesses seeing incredible success!

Resources:

Listen: Shopify Masters
Want to try out Shopify yourself? Visit theproductboss.com/shopify to get started!
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

432. From Couture Coffee to Doughnuts to Building a Food Empire with Lin Jerome and Alexandra Lourdes of Cafe Lola

Thu, 22 Dec 2022 05:30:00 -0400

We love sharing inspiring entrepreneurial journeys with you, and this one is a dream! We’re live at Café Lola in Las Vegas, talking with the co-founders Lin Jerome and Alexandra Lourdes, all about how they have grown an unbelievable empire that started with a marketing agency and a dream to own a bright and vibrant coffee shop.

We dive into their story, partnership, and dynamic: What inspired this dynamic duo to get into business in the first place, and how that has taken off more than they ever imagined.

They also share advice on making the move from your day job to your passion project, the struggles of dealing with and overcoming imposter syndrome, how creating elevated experiences helps you stand out in a crowded market, and how to launch your business to a warm audience using organic marketing.

Resources:

Learn more at ilovecafelola.com
Follow Lin on Instagram: @lin_smith_jerome
Follow Alexandra on Instagram: @alexandra_lourdes
Follow Café Lola on Instagram: @ilovecafelola
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

431. A Quick Way to Make Cash without Having to Make or Ship a Single Thing This Week

Mon, 19 Dec 2022 05:30:00 -0400

We all know the holiday season is the busiest time of year for (most) product bosses! But as you reach your hard stop date, is it time to stop making money, shut down, and enjoy the holidays? What if we told you that you can slow down, celebrate the holidays with your family, and make more money in your business — all without having to fulfill another order? You absolutely can!

But wait — how do you keep generating revenue without having to push yourself (or your employees) to make another product or ship another order? The answer, friends, is gift cards!

We’ve all been there. You need a last-minute gift or you aren’t sure what to buy someone, but you don’t want it to be something generic or from Amazon. What better than buying a gift card to support a small business? We’re going to share how you can put together a quick and easy last minute offer and marketing message to let customers know that you’re here to help them with their gift-giving needs.

Resources:

Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

430. It's Okay to Cry in Business

Thu, 15 Dec 2022 05:30:00 -0400

You know more than anyone that starting and running a successful business isn’t easy. In fact, things can get so difficult that you may just feel like breaking down into tears. Well, we’re here to tell you if that’s how you feel, it’s totally okay to cry.

Not only is it okay, but it’s also necessary. As women, we’re working in a man’s world, which means the challenges we face are even bigger. We don’t have to pretend that it isn’t hard — because it is.

Whether they’re happy tears, sad tears, tears of frustration or anxiety or overwhelm or elation, it’s all okay. You’re a human being, and that’s amazing, so let it all out! We’re here for you!

Resources:

TikTok: @theproductbosspodcast

Connect:

Website: theproductboss.com
Instagram: @theproductboss

429. Slow Seasons and Marketing Budgets | Inner Circle Mastermind Coaching Sessions

Mon, 12 Dec 2022 05:30:00 -0400

Our Product Boss Inner Circle Mastermind is the only way to get direct access to Minna and Jacqueline. While we’ve talked about it on the show before, people always ask: What’s it like inside the Product Boss Inner Circle Mastermind?

One of the benefits of being in the Inner Circle Mastermind is the ability to reach out to us in audio messages and receive a response from us, whenever you need us! We’re going to share two different ways we coach our Masterminders in this episode to give you an inside peek at what goes on behind the curtain.

You’ll hear from Kristin Carlin, the owner of Rustic Grace, as she looks to what she has to do next in order to grow her business. Then you’ll hear us read a hot-seat question about customer acquisition out loud in one of our mastermind calls to see how it plays out live within the group. See how being surrounded by the right community can move you from stuck to clarified action in just a few minutes!

Resources:

If you’re a Product Boss who is making a minimum of $300k+ in your business and you are looking for an exclusive community of other high-six and multi-seven-figure business owners to collaborate and discuss high-level strategy with, then check out The Product Boss Inner Circle Mastermind! You’re invited to apply now to join us! Applications are NOW OPEN, but only for a limited time so don’t delay!!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

428. What Do America's Richest Self-Made Women Have in Common

Thu, 08 Dec 2022 05:30:00 -0400

Every product boss is a self-made success story in the making! What can we learn from studying the most successful self-made women out there?

We’re talking about Forbes ranking of the United States most successful women entrepreneurs, executives, and entertainers. We look at what they all have in common, and what you can learn from their stories to help you succeed in your own entrepreneurial journey. We also hope it’s inspiring to see so many women out there showing what’s possible for any of you.

While the women on this list are the cream of the crop, every self-made woman is worth celebrating. If you’re a self-made business owner on your way to world domination, we invite you to join the waitlist for The Product Boss Inner Circle Mastermind — and maybe we’ll see your name on this list next year!

Resources:

If you’re a Product Boss who is making a minimum of $300k+ in your business and you are looking for an exclusive community of other high-six and multi-seven figure business owners to collaborate and discuss high level strategy with, then check out The Product Boss Inner Circle Mastermind! Spots are limited so make sure you join the waitlist today to be the first notified when applications open!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

427. Shop Small with Us in the Shop 1 in 5 Directory

Mon, 05 Dec 2022 05:30:00 -0400

It’s the holiday shopping season! And as small business owners, we thought it would be fun to put some good karma out into the world and shop our small business shopping directory. Let’s switch gears from business owner to consumer and help support other small businesses just like yours!

One of the easiest ways to shop is by recommendation, so whether you’re working hard in your business or taking a moment to relax with some pumpkin pie, we’re going to share some of our favorite brands and products to make things even easier for you.

Resources:

Yours Truly Gift & Flower Shoppe
Rosebud's Tees
Ellen Hutson
Pretty Inappropriate
Glass Ladder & Co.
Vana Chupp Studio
Blooming Botanicals Hemp
Blue Moon Bakery
The Naked Cupcake
Chuco Relic
DomeDock
Dallas Caramel Company
Cardinal Rule Press
Explore hundreds of other small businesses in our Shop 1 in 5 Directory! Happy shopping!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

426. Produce More Organic Content with Ali Kriegsman

Thu, 01 Dec 2022 05:30:00 -0400

Growing a business is hard. There are a million and one things you could be doing to grow your business, but when you can’t do everything, how do you know the right thing? While there’s no one-size-fits-all approach to growth, there are some frameworks you can follow to pick the things that are going to compound and drive growth for your business.

Ali Kriegsman is the Co-Founder and COO of Bulletin, a wholesale B2B marketplace that was recently acquired by Emerald. She has previously graced us with her presence on the Product Boss Podcast before, where she shared the stories of small businesses as they embark on the journey to build big empires.

Ali was recently kind enough once again to speak to our Product Boss Inner Circle Mastermind group where we have expert guests come in once a month and share their advice. Her conversation was so valuable that we wanted to bring a portion of it straight to YOU! In this episode, she talks about scrappy, real growth and affordable, tested tactics to grow your brand through creating more organic content, which is just one of her five frameworks for growth.

If you’re a Product Boss who is making a minimum of $300k+ in your business and you are looking for an exclusive community of other high-six and multi-seven figure business owners to collaborate and discuss high level strategy with, then check out The Product Boss Inner Circle Mastermind! Spots are limited so make sure you join the waitlist today to be the first notified when applications open!

Resources:

Read: How to Build a Goddamn Empire
alikriegsman.com
Instagram: @alikriegs
How to Build a Goddamn Empire with Ali Kriegsman Co-Founder of Bulletin
If you’re a Product Boss who is making a minimum of $300k+ in your business and you are looking for an exclusive community of other high-six and multi-seven figure business owners to collaborate and discuss high level strategy with, then check out The Product Boss Inner Circle Mastermind! Spots are limited so make sure you join the waitlist today to be the first notified when applications open!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

425. Creative Genius - A Keynote for our Mastermind Retreat

Mon, 28 Nov 2022 05:30:00 -0400

If you’re running a business, you possess creative genius. Sometimes after being in the weeds for too long we start to lose track of that genius. As we head into 2023, it’s time to take your business to the next level and remember why you started in the first place!

A lot of us forget the creative genius we have that helped us start our business. Even when your business is doing great, it can be easy to lose track of your “why” and what sets you apart from the competition. As your business grows, it’s more important than ever to dig deep into your purpose and your creative passions to move forward and we want to help you do that!

You’re going to hear our Creative Genius keynote training we gave at our Product Boss Mastermind Retreat. We discuss unfair advantages, your secret sauce, marketing and how all of this relates to your creative genius! Plus if you’re running a multiple six-figure to multi-million dollar business and looking for a group of industry-leading Product Bosses to connect and thrive with, we’re taking applications for the Product Boss Inner Circle Mastermind! To apply, visit here.

Resources:

If you’ve reached the $300k+ to multi-million dollar stage in your business and you’re looking for support as you navigate this level, then we invite you to apply to The Product Boss Inner Circle Mastermind! This is the place for high-level strategy and collaboration so you can connect with other product-based business owners who get it and are going where you’re going. Spots are limited so don’t delay! You can apply here.
Want to make sure your business is holiday ready? Then be sure to download our FREE crash course, The Product Boss’ Guide to Getting Holiday Ready Checklist, to receive our very best advice so that you can have your most successful holiday season ever!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

424. Leaving a Legacy-ish: An interview with our kids

Thu, 24 Nov 2022 05:30:00 -0400

Happy Thanksgiving! We are so incredibly grateful for you, our listeners, which is why we are excited to share this very special episode with you!

Building a business isn’t easy, and your “why” has to be bigger than yourself and just making money. Many Product Bosses out there are building a business to create a legacy for their children. That’s why, for this special episode of the podcast, we’re interviewing some guests near and dear to our hearts: Our own kids!

Oftentimes, we can lose sight of how involved our kids are in our businesses. This was a fun opportunity to teach them a bit more about what we do, find out what they think we do, explain why we do what we do and share what we are thankful for! For you, we hope this acts as a fun, inspiring, and motivational chat to help you reflect on what you want your business legacy to be.

Resources:

Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!
Want to make sure your business is holiday ready? Then be sure to download our FREE crash course, The Product Boss’ Guide to Getting Holiday Ready Checklist, to receive our very best advice so that you can have your most successful holiday season ever!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

423. A Pep Talk To Get You Through Black Friday / Cyber Week

Mon, 21 Nov 2022 05:30:00 -0400

How are you feeling going into the holiday season? Are you feeling confident and ready for your best year ever, or has the stress and overwhelm left you needing a pick-me-up? Your personal motivational coaches are here to give you a pick-me-up, put some pep back into your step and the drive back into your business!

Whether you’re the kind of product boss that needs this pep talk because things aren’t turning out the way you had hoped, or you’re feeling super overwhelmed, we’re here to help you get the most out of the holidays and feel confident and capable throughout.

We don’t just stop at motivation, though! We’re offering practical tips on how to reduce the feelings of overwhelm, take care of yourself, and move more off your plate, during your busiest time of year. Remember, we’re in this together. We want you to succeed, and we know you can! There’s room at the top for all of us!

Resources:

Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!
Want to make sure your business is holiday ready? Then be sure to download our FREE crash course, The Product Boss’ Guide to Getting Holiday Ready Checklist, to receive our very best advice so that you can have your most successful holiday season ever!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

422. Steal This Black Friday Promotional Schedule

Thu, 17 Nov 2022 05:30:00 -0400

Black Friday is one of the biggest days of the year for most businesses, and with that comes a lot of complications. When do you start building hype, how do you promote, and where should you be showing up? It’s a lot to think about — so we want to make it super simple for you and give you a promotional calendar you can steal and use yourself.

We’re walking you through exactly what to do for your Black Friday promotion: How many emails to send, what you should say, when you should send them, and even providing a case study from a product-based business. We’re also going to show you ways to take things to the next level and get the most out of your holiday promotions!

You can use this calendar just as it is, but there’s also one thing you can do to take it to the next level! Every business is different, and what we want is to see you test and try, customizing this to your business, your customers, and your schedule. By applying some strategy to this, you can have a successful Black Friday without (at least some of) the added stress.

Resources:

Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!
Want to make sure your business is holiday ready? Then be sure to download our FREE crash course, The Product Boss’ Guide to Getting Holiday Ready Checklist, to receive our very best advice so that you can have your most successful holiday season ever!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

421. #1 Reason Why People Don't Complete Their Purchases During the Holidays

Mon, 14 Nov 2022 05:30:00 -0400

On a customer’s journey, there is a lot of decision making: What to buy, where to get it from, how much are they willing to pay – the decisions are endless! So what happens when a customer has said “yes” to you every stop along the way, but they stop short of hitting that final purchase button and abandon their cart because you’re charging for shipping?

The customer experience is full of moments of indecision, and your job as a Product Boss is to remove as many of those moments as you can and create a shopping experience that’s as smooth as possible. And nothing makes a potential customer abandon their cart faster than seeing extra costs at checkout, like shipping!

Shipping is the #1 reason why customers change their mind at checkout, so what can you do to ensure they complete their purchase? We’re sharing our best strategies with you to ensure your customers click that purchase button.

Resources:

Want to make sure your business is holiday ready? The be sure to download our FREE crash course, The Product Boss’ Guide to Getting Holiday Ready Checklist, to receive our very best advice so that you can have your most successful holiday season ever!
Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

420. Discover the Customer that is 9x More Likely to Buy From You Right Now

Thu, 10 Nov 2022 06:00:00 -0400

Finding new customers can be tough, but what if we told you that your existing customers are actually who you should be focusing on right now?

Studies show that repeat customers not only usually spend more than 30% more, but they are also more likely to continue buying from you! On today’s episode, we talk about repeat customers—how to make sure your current customers stick with you, clever ways to capture your customers’ attention, and ways to (re)connect with your customers after they’ve made a purchase.

As always, share your ideas and wins with us at @theproductboss on Instagram. We can’t wait to celebrate with you!

Resources:

Want to make sure your business is holiday ready? The be sure to download our FREE crash course, The Product Boss’ Guide to Getting Holiday Ready Checklist, to receive our very best advice so that you can have your most successful holiday season ever!
Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

—

419. Listen for a Quick Cash Injection Idea using IG Stories

Mon, 07 Nov 2022 06:00:00 -0400

Stories can be a very underutilized portion of social media, especially on IG. When you’re trying to boost your sales, it can leave you guessing as to how to use them properly! Luckily, we’ve got a trick that will help you not only fill those stories, but also help you make more sales! Here’s a strategy we are seeing our students use—and the best part is that it doesn’t matter how many Instagram followers you have.

This strategy is what we call “story sales”—a great way to keep your customers engaged and buying. The basic idea is this: post a sequence of photos in order for you to sell your goods on your Instagram stories. Include your prices and show what is available and accessible to your customers. Since stories only stay up for 24 hours, sometimes you need to repost the photos, but that’s pretty much it!

There are a few reasons this works–one is that idea of a “scarcity mindset”. Your potential customers will worry that inventory is dwindling or the sale’s timer is running out, and it may just push them over the fence to make that purchase.

This can be a great system for those who don’t want to show their face, for someone looking to get a bit of a cash injection for the holidays, or just someone wanting to experiment with some different tactics (after all, nobody can see what happens behind the closed doors of your DMs!) Try it out—it may just be the perfect strategy for your business.

Resources:

Want to make sure your business is holiday ready? The be sure to download our FREE crash course, The Product Boss’ Guide to Getting Holiday Ready Checklist, to receive our very best advice so that you can have your most successful holiday season ever!
Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

-----------------------------------------

418. 17-Year Overnight Success with Katy Mimari of Caden Lane

Thu, 03 Nov 2022 06:00:00 -0400

We’ve all seen those businesses that seemingly come out of nowhere, and before you know it they’re making the news and raking in millions of dollars. But just because you’ve only just heard of them doesn’t mean they’re an overnight success—you’re just not seeing the years of work that came before.

Katy Mimari is the founder and CEO of Caden Lane, a direct-to-consumer baby product brand, and it is incredible what she’s built this company into all by herself. While she now has an amazing team behind her she worked solo for years, and now the company is very close to earning nine figures.

She shares stories and gives advice from her own personal experiences around:

Why businesses should not hire early on
Creating an unforgettable experience with your product
What she’d do differently if she started a business today
Being open to the organic evolution of your business
Feeling the fear and doing it anyways

From feeling the rush of a single online order to making more in a day than you used to in a year makes for quite the journey, and it doesn’t necessarily happen overnight. But if you have patience, take controlled risks, and keep pushing forward, it’s possible for all of you out there to achieve this as well!

Resources:

Learn more at cadenlane.com
Listen to I'm That Mom
Want to make sure your business is holiday ready? The be sure to download our FREE crash course, The Product Boss’ Guide to Getting Holiday Ready Checklist, to receive our very best advice so that you can have your most successful holiday season ever!
Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

-----------------------------------

417. A Penny Saved is a Penny Earned

Mon, 31 Oct 2022 06:00:00 -0400

A lot of times, when it comes to the Holidays, we’re all about how to make more money: driving revenue, making sales, and bringing in more customers. But today we’re going to talk about how to make money in a different way—by actually saving money.

SO many of you have asked us where can I save money AND how can I save money which is why we created this mini-course called $2k in 30 Days to help you make AND save money right now in your business!. One of the biggest ways you can save money this holiday season: cutting out what doesn’t matter.

We always say you should do what it takes to stand out in your business, whether that means fun packaging, bonuses, or freebies. But if you’re doing those things, you have to do them with purpose. It’s important to find out what’s actually making an impact and bringing in customers but then making sure that you’re also cutting out anything else. We’re going to share some examples of businesses putting time, money, and effort into the wrong things—and how freeing it was to let them go!

Resources:

Does your business need a quick cash injection? You may have extra cash hidden in plain sight, and we want to help you discover it! We’ve packaged our best tips, tricks, and strategies to save AND earn $2k in 30 Days.
Want to make sure your business is holiday ready? Be sure to download our FREE crash course, The Product Boss’ Guide to Getting Holiday Ready Checklist, to receive our very best advice so that you can have your most successful holiday season ever!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

416. Creating Your 6 Pillars of Wealth with Patrice Washington

Thu, 27 Oct 2022 06:00:00 -0400

Patrice Washington is known as the Money Maven. She’s an investor in Lite Pink, a fully female-funded product business. She spoke at the founder of Lite Pink Lori Harder’s home about how people can define their wealth and bring purpose to their lives and their business.

She learned, through her own financial journey of building a 7-figure business straight out of college, that building and running a business won’t provide happiness if you’re having to sacrifice your health and well-being in the process. She also learned that in order to redefine your wealth, you have to redefine parts of yourself. That’s how she came up with her Six Pillars of Wealth.

Patrice defines the Six Pillars of Wealth as:

Fit: the importance of being mentally and physically fit
People: creating relationships that matter
Space: setting up your life to support you
Faith: believing in something greater
Work: living your life’s purpose
Money: achieving the abundance that you desire

We do a deep dive into how leading your life from these pillars is what builds true wealth, and how you can level up these six aspects of your life.

Resources:

Join the Purpose Challenge at https://www.theproductboss.com/purpose
Follow on Instagram: @seekwisdompcw
Read: Redefine Wealth for Yourself
Want to make sure your business is holiday ready? The be sure to download our FREE crash course, The Product Boss’ Guide to Getting Holiday Ready Checklist, to receive our very best advice so that you can have your most successful holiday season ever!
Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

415. [Minna-sode] My Best 10-Minute Tip for this Holiday Season

Mon, 24 Oct 2022 06:00:00 -0400

In this Minna-sode, Minna gives you her best holiday hot tip that’s going to help you this holiday season: Try it again.

When we’re trying things in our business, we’re constantly testing out new and different strategies. Every time you try something new you’re learning and gathering more data about your products and customers, but we rarely take what we learn and apply them to the things we’ve done in the past.

Whether your business is at a different level or you're just a different person now than you were before, you are bound to see different results when you look back on what you’ve done, give it a tweak, and try again.

Resources:

Want to make sure your business is holiday ready? The be sure to download our FREE crash course, The Product Boss’ Guide to Getting Holiday Ready Checklist, to receive our very best advice so that you can have your most successful holiday season ever!
If you’re wanting access to new strategies to expand your toolbox this holiday season, all while receiving the support of an incredible community of product-based business owners, then join the M$M waitlist today!
Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

414. Where Are They Now?

Thu, 20 Oct 2022 06:00:00 -0400

We are SO proud of our Multi-Stream Machine students! So many of them have had major wins and transformed their lives and their businesses, and we want to share some of those stories with you—specifically the journey of where they came from to where they are today!

We’re going to look at Annika of HeyMavens!, who used the money she earned from MSM to pay for IVF and be able to have her baby, and also used the lessons she learned to help her team operate the business seamlessly during her maternity leave. We also spotlight Jelena of Buckaroo Bling and everything she’s been able to accomplish since joining MSM. And third, we take a look back at Emily of Mama Bear Bakery, who used the confidence she gained from MSM to create a plan for her business to be able to take that next step forward.

Whatever size business you have, whatever market you’re in, the strategies you learn in MSM will help you find your path to profit. You’re a scrappy, creative entrepreneur. This path is not for everyone, but we know that you can make it happen. And if you need support along the way, we’re here to help!

Resources:

Female Founder: Put on Your Big Girl Panties and Show Up Live Annika Benitz Chaloff of Hey Mavens!
Buckaroobling.com
Ready to take your business to the next level by improving your systems, visibility and increasing your sales? Then sign up now for the Multi-Stream Machine waitlist so that you can be notified the next time doors open! We can’t wait to share your success with you!
Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

413. When You Only Have a Couple of Seconds to Get Your Customers to Buy, What Do You Do?

Mon, 17 Oct 2022 06:00:00 -0400

Resources:

Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

412. If Social Media is Not Working for You, Use it For This Instead

Thu, 13 Oct 2022 06:00:00 -0400

What do you do if social media is just not working out for you? Sometimes it feels like the algorithms are programmed to work against us instead of for us. If that’s how you feel, we’re going to tell you what to do instead.

You’re not alone. Instagram, Facebook, whatever your preferred platform of social media, the same thing is happening: The same old tactics just aren’t working like they used to. We’re going to share how you can change your approach to social media so that you start tracking the right metrics, striving towards goals that move the needle, and most importantly saving you time in your busy schedule.

Learn all of this in our signature course, Multi-Stream Machine, which also includes 24 tested and easy ways to grow your email list, 29 ways to make $2k in just 30 days, and so much more. If you’re ready to sign up now, head to multistreammachine.com.

Resources:

Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

411. $2k in 30 Days

Mon, 10 Oct 2022 06:00:00 -0400

Who wouldn’t love a cash injection of $2k into their business over the next 30 days? Thankfully, it’s possible—and we’re gonna share some ways you can make it happen!

We’ve seen so many ways that people can make money, both through our own businesses and the hundreds of product-based entrepreneurs we’ve worked with. We know that you can make this happen, we’ve seen it again and again, and we want to make it happen for YOU.

Best of all, these ideas—29 in total—are an added bonus to our signature program, Multi-Stream Machine! We break each one down into actionable steps, as well as examples of how other students have done it. If you’re interested, head here to join the waitlist. You can do it, we believe in you!

Resources:

Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

410. Re-Air: I'm Not Really a Waitress with Suzi Weiss-Fischmann, Co-Founder of OPI

Thu, 06 Oct 2022 06:00:00 -0400

We’re revisiting one of our favorite podcast episodes from back in 2019, where we had an amazing interview with Suzi Weiss-Fischmann, the Co-Founder of OPI, as she shared how she took over the beauty industry “one color at a time.” While the world felt like a different place back then, all of Suzi’s valuable lessons are still as important as ever!

In her book “I'm Not Really a Waitress,” Suzi shares her life’s journey from being a young girl in communist Hungary to redefining a segment of the beauty industry by staying focused on her customer’s needs and her ability to pivot when opportunities take you off of the expected course. It’s a fascinating story that’s as powerful today as it was then.

Resources:

Suzi’s website: 1stladyofcolors.com
Follow Suzi on Instagram: @1stladyofcolors
Read: I'm Not Really a Waitress
Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

409. Pitch Yourself & Get Results Using Gloria Chou’s CPR Method

Mon, 03 Oct 2022 06:00:00 -0400

Have you ever asked yourself: How do I pitch myself? How do I get into gift guides? How do I get PR without having to hire a dedicated publicist? None of those are easy questions, but thankfully there are answers—and we know just who can give ‘em to us!

Meet Gloria Chou, the unofficial hype woman for your business! She is a PR mentor and award-winning pitch writer who teaches early stage founders and business owners how to hack their PR with her proprietary three-step CPR pitching method. She’s helped thousands of bootstrapped small businesses make over a combined one billion organic views from outlets such as Vogue, New York Times, Fast Company, Forbes, and more.

She shares the story of her transition from former US diplomat to PR professional, how she developed a methodology for how people can learn to pitch themselves, and her CPR pitching method: Credibility, Point of view, and Relevance.

If you want to learn more about her method and how to incorporate it into your business marketing plan, sign up for Gloria’s FREE PR Secrets Masterclass.

Resources:

gloriachoupr.com
Instagram: @gloriachoupr
Listen: Small Business PR Podcast
DM “Product Boss” to @gloriachoupr on Instagram to get a free podcast pitching template
Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

408. Can We Coach You Through the Holiday Season?

Thu, 29 Sep 2022 06:00:00 -0400

Guess what, Product Bosses: we are looking for a small group of product-based business owners who would like to be coached by us. And not only that, but this may be the last time that we offer coaching in this capacity without joining the Mastermind.

We’ve been focused a lot on making more sales, which makes sense, right? Sales are crucial to any business. But what happens when you’re at the point where you’re actually dreading more sales because you’re so overwhelmed? At some point every entrepreneur needs to transition into being the boss of their business. We know it can be hard to take the time to slow down and figure out the steps you need to take to get your business to that next level, but it’s crucial. That’s why we’re here to support you!

This is also where the Product Biz Accelerator comes in. It’s our group coaching program designed for product-based business owners who are looking to accelerate the growth of their business without being the bottleneck, without feeling stuck, and who want to work on the foundational aspects of their business to make it run like a well-oiled machine!

We teach you how to:

Figure out your money mindset
Increase your profit
Refine your brand and create your secret sauce
Find your ideal product lineup
Delegate your roles, become a boss, and build your team

This is the last time we’re going to offer group coaching live with the two of us. If this episode resonated with you and described how you’re feeling in your business, then check out the Product Biz Accelerator at theproductboss.com/fasttrack.

Resources:

Join the fastest way to accelerate the growth of your business at The Product Biz Accelerator!
Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

407. Re-Air: Bosses & Breakfast: How to Become a Full-Time Product Boss

Mon, 26 Sep 2022 06:00:00 -0400

Setting goals to pay yourself from your business is a crucial step to turning your side-hustle into a full-time business. During a previous episode of Bosses & Breakfast, we discussed the importance of setting financial goals you should aim for before figuring out the steps to get there.

From taking a closer look at your daily expenses to re-investing to further your path, we share the secrets of how to become a full-time product boss – and earn the salary you deserve!

Resources:

Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

406. Re-Air: Create Your Inevitable Success

Thu, 22 Sep 2022 06:00:00 -0400

Entrepreneurship comes in many different forms and everyone has their own personal definition. Some things that are entrepreneurial you can’t learn from a textbook, rather it is an innate mindset and it is truly hard work.

Learning to be resourceful and resilient throughout your entrepreneurial journey is not a set formula you can use. To truly lean into a business mindset, you need to know how to get out of your own way and be ready to get up and keep going when obstacles arise. We’ve done it (multiple times), and we’ve helped thousands uplevel their mindset to meet – or even exceed – their business goals.

Tune in to learn about how our community can help you unleash your inevitable potential!

Resources:

Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

405. How to Generate Consistent Revenue Year-Round Series Part 3

Tue, 20 Sep 2022 06:00:00 -0400

🚨 MULTI-STREAM MACHINE doors close TODAY Tuesday, Sept 20th at 7pm Eastern. Make sure to join the M$M Fall Class of 2022 ------> here so set yourself up for this holiday season and beyond in your systems, visibility and sales!

We’re wrapping up our series on how to generate consistent revenue year-round with what’s likely our favorite: sales! We want to help you change your life, be profitable, and do everything you dream of.

Sales is the catalyst for growth—without sales, your business isn’t going anywhere. In order to get more sales, you have to create more opportunities for sales across different streams of revenue. We know that your bestsellers can compound your growth like a snowball if you just make them available in more places.

We want to help you:

Optimize where you sell
Optimize your website
Leverage multiple platforms
Grow your email list
Show up in person
…and more!

Now is the time to level up your business with systems, visibility, and sales by joining our Multi-Stream Machine program! Today is the final day to join in for 2022, so if you want to build a consistent, profitable, revenue-generating business without the stress and overwhelm, come join us here!

Resources:

Doors to our signature course, Multi-Stream Machine, are slamming shut TODAY for the final time in 2022!! If you have been considering joining, now is the time to dive in! You can join here. We can't wait to see you inside!
Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

404. How to Generate Consistent Revenue Year-Round Series Part 2

Mon, 19 Sep 2022 06:00:00 -0400

🚨 MULTI-STREAM MACHINE doors close TODAY Tuesday, Sept 20th at 7pm Eastern. Make sure to join the M$M Fall Class of 2022 ------> here so set yourself up for this holiday season and beyond in your systems, visibility and sales!

With the holidays coming up, many of you are expecting your biggest sales of the year. We love to see it! But we want even more for you: to see consistent sales and growth year-round. Even better, we want you to generate profit because that’s what allows your business to truly grow. To do that, all you have to do is use our framework of systems, visibility, and sales.

In the first part of our series on generating consistent revenue, we went over systems and the main areas you can focus on to build a solid foundation. Today, we’re going to take things a step further and start building on top of that foundation—by focusing on visibility to help you make more sales!

We’re going to share our formula for improving visibility, …, and share stories of the results other members of Multi-Stream Machine have seen—and how you can get those same results! Tomorrow, in the third and final part of this series, we’ll talk all about turning that visibility into sales!

Resources:

Doors to our signature course, Multi-Stream Machine, are about to slam shut for the final time in 2022!! If you have been considering joining, now is the time to dive in! You can join here. We can't wait to see you inside!
Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

403. How to Generate Consistent Revenue Year-Round Series Part 1

Thu, 15 Sep 2022 06:00:00 -0400

Yes, doors for Multi-Stream Machine, our signature course that's going to help you build a profitable business, are open for the LAST time for 2022! When you start taking action, you create a snowball effect. Now is the time to start rolling that snowball until you have a full-on snowman of sales by this holiday season! And once we roll into 2023, your snowball isn’t about to melt—it will just keep getting bigger.

These next 3 episodes are going to focus on the framework for making simple tweaks that are going to make you more money quickly, starting with making sure your systems are in place. Systems are the foundation of your business. No matter how fast your business is growing, if your systems aren’t solid then you’ll be holding yourself back.

There are four key areas that create the foundation of product-based businesses:

Pricing,
photos,
inventory, and
shipping.

We’re also going to share how several of our students have used the techniques taught in Multi-Stream Machine to strengthen and improve their systems so that they can continue to grow and scale their business! If you’re ready to dive into Multi-Stream Machine, click here to sign up now. But hurry because doors are only open for a very limited time.

Resources:

Doors are NOW OPEN for our highly anticipated course, Multi-Stream Machine but only for for a very limited time. Text MSM to +1 (917) 636 - 7609 with any questions you have or sign up now!
Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

402. RYHP Day 1: Discover Your Untapped Opportunities + Important Holiday Dates

Mon, 12 Sep 2022 06:00:00 -0400

We’re bringing you behind-the-scenes of Day One of our biggest challenge of the year, the Rock Your Holiday Promotions Challenge! Thousands of students have been through this free challenge to help build their promotions for the holiday season to skyrocket their sales.

After this five-day challenge, you will have not only a plan to get through this holiday season but a clear strategy on how to approach 2023 and make your business profitable and revenue-generating year-round.

We share:

The #1 mistake most product businesses make,
how you can make an additional $2k in revenue in one week,
digging into and identifying your best-sellers,
…and more!

If you found this valuable, there’s still time to sign up for all five days of our free Rock Your Holiday Promotions Challenge. Click here to sign up and join us so that you can avoid the holiday overwhelm!

Resources:

The doors are opening one last time this year to Multi-Stream Machine! This is the last time doors will be open for 2022 and you don’t want to miss out on any of the incredible bonuses we will be giving away so make sure you sign up for the waitlist to be the first to know when doors open! Join the waitlist here.
Don’t wait until the last minute to think about your Holiday promotion plans! Successful product bosses know that you need to prepare your sales now to reap the rewards. Sign up here.
Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

401. Why Balancing Biz and Your Personal Life is a Lie and Why We Call It The Blend

Thu, 08 Sep 2022 06:00:00 -0400

How many times have you heard "it's all about balance" or you need to learn "how to juggle it all"? Well balancing is for gymnasts and juggling is for the circus! We believe in the Blend.

Join us for a live recording of our new morning show called Bosses and the Blend (formerly known as Bosses & Breakfast)!

In this episode we share how we try to live our lives by blending personal and business.

The blend is:

Selling your products live and then your kids walk in
Making your products on the kitchen table while making dinner for your family
Getting a morning walk in while listening to your favorite biz podcast

The blend is different for each of us- it may even look different day to day. But the idea of balancing it all or juggling it all does not feel good because ultimately a ball will drop or we may fall.

But the blend- it is like your favorite smoothie- sometimes messy but deliciously made to your exact tastes!

Oh and if you have not heard yet, our biggest challenge of the year is here: Rock Your Holiday Promotions!

We have an extra special FREE 5-day live training coming to you September 12th - 16th. Each day we will be teaching you LIVE for an hour long training FREE. Our challenge is perfect for you if:

You want to avoid the holiday overwhelm of creating promotions last minute.
You want to start the snowball of sales, even if your business is just starting.
You want to create holiday promotions that grab your customer’s attention and hit them at the right time.
You want to take advantage of the biggest buying time of year and cushion your business bottom line.
You would love the accountability of fellow product business owners tackling their holiday promotions at the same time as you.

Let’s create your revenue-building Holiday Promotions in just five days so that you skyrocket your sales!

Resources:

Don’t wait until the last minute to think about your Holiday promotion plans! Successful product bosses know that you need to prepare your sales now to reap the rewards. Sign up here.
Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

400. If I Had to Start Over

Mon, 05 Sep 2022 06:00:00 -0400

Happy P-Day—It’s celebration time! Not only is it our 400th episode of The Product Boss Podcast, but we are also hitting our 3 millionth download. Whether you’ve been along with us for the whole ride or you’re just joining in today, thank you for an incredible journey—but don’t worry, we’re just getting started!

What better way to commemorate a milestone like this than to look back on how it all started. No, not the podcast, but our businesses: what would we do if we were to start it all over?

We’re going to share a brief overview of our history in the product-based business space, some of the biggest mistakes we’ve made along the way and what we’ve learned from them, and the things that we wouldn’t change for the world.

If nothing else, we hope this trip down memory lane reminds you that you can make mistakes, you’re going in the right direction, and as long as you’re willing to change, pivot, learn, and grow, you’ll figure it all out along the way.

Resources:

Don’t wait until the last minute to think about your Holiday promotion plans! Successful product bosses know that you need to prepare your sales now to reap the rewards. Sign up here.
Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

399. This One Method Could Help You Hit $100,000

Thu, 01 Sep 2022 06:00:00 -0400

In all the businesses we’ve grown and the 50k+ students we’ve worked with across courses, challenges, and masterminds, we’ve noticed an incredible method for helping them scale from getting from $0 to $100k in revenue—which we call our Best Seller Staircase.

Whatever your financial goal is, you can apply these principles to your business to reach what feels comfortable to you.

You’re going to discover how to:

apply the 80/20 rule to your business and your products,
streamlining and scaling your pricing effectively, and
diversifying your marketing and sales channels.

If you follow this method, you can grow your business quickly and with more ease to $100k and beyond. This is a hard journey on your own, which is why we offer so many free workshops so that you always have support.

Resources:

Grab the Best Seller Staircase here!
Don’t wait until the last minute to think about your Holiday promotion plans! Successful product bosses know that you need to prepare your sales now to reap the rewards. Sign up at rockyourholidaypromotions.com.
Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

398. Business Can Be Easy

Mon, 29 Aug 2022 06:00:00 -0400

You don’t always have to work harder to see increased results in your business—sometimes, you just need to work a little smarter.

Business can actually be easy if you let it and if you put the right strategy behind it. Whether you’re building your business up with a full-time job, as a full-time parent, or as a student, this doesn’t have to be crushing. And if you’re already a product boss and you’re looking to push things to the next level but you’re worried about putting in more time and more effort, you can rest easy. We’re going to help you do this in a smart, strategic way that makes things easier.

We’re going to talk about:

Looking at what’s already working (in products, marketing, and sales channels) and leaning into it,
how to test, try, and use data to inform your decisions, and
taking focused action on what actually moves the needle.

When you see the results come and you feel that ease, you realize how much better off this approach is than doing all the things for all the people and driving yourself into the ground only to be disappointed by the results.

Resources:

We’re sharing some of the biggest tips and tricks on how to prepare yourself and your business so you can 2x your sales WITHOUT 2xing your effort. Plus with talks of a down economy, we want to make sure that you feel confident and prepared to push through…no matter what! Then be sure to sign up now for our FREE 3-part workshop series: The Product Boss’ Guide to Getting Holiday Ready and Recession Proofing Your Business!
Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

397. What's Working and Not Working Right Now

Thu, 25 Aug 2022 06:00:00 -0400

In our Multi-Stream Machine community, Brooke of b.e happi asked a great question: “What’s working (and not working) right now in your business?” And that simple but fantastic question received almost 100 responses. We wanted to give you an overview of what’s working and what’s not for other product-based businesses like yours to inspire ideas to try—or avoid—in your own business.

What’s not working:

Instagram
Social media as a whole
Instagram and Facebook ads
Wholesale online platforms

What is working:

Cold-calling
Local events
Emails
TikTok

In Multi-Stream Machine we talk about all of the timeless strategies that are working so that, as these trends continue to shift and evolve, you will understand what you have to focus on and what’s most important for your business's success. When you know your options, you’re able to take advantage of whatever opportunities come up. Visit https://www.multistreammachine.com/waitlist to find out more and join the waitlist to know when doors open again!

Resources:

We’re sharing some of the biggest tips and tricks on how to prepare yourself and your business so you can 2x your sales WITHOUT 2xing your effort. Plus with talks of a down economy, we want to make sure that you feel confident and prepared to push through…no matter what! Then be sure to sign up now for our FREE 3-part workshop series: The Product Boss’ Guide to Getting Holiday Ready and Recession Proofing Your Business!
Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

396. The #1 Strategy to Finish 2022 Strong

Mon, 22 Aug 2022 06:00:00 -0400

The last few years have not been easy on anyone, whether we’re talking personally or in your business. As your online business coaches, we’ve been paying attention to trends early, thinking ahead, and trying to guide our community through a period of intense change and uncertainty.

We are going to share the #1 strategy that we’re seeing and using to finish out 2022 strong and carry that momentum into 2023, which is: diversification. It is the main thing that is going to keep your business thriving and growing instead of hitting a road block and floundering.

We know that diversification is hard when you’re a small business—I mean, you can’t be all over the place, right? That’s why we want you to identify and lean into your best-sellers while diversifying your marketing channels and your sales channels.

If you want to learn more of the details on how to identify best sellers, diversifying your marketing, and hear incredible stories from entrepreneurs like you that have made it happen, sign up for our free 3 part workshop, The Product Boss’ Guide to Getting Holiday Ready and Recession Proofing Your Business.

Resources:

We’re sharing some of the biggest tips and tricks on how to prepare yourself and your business so you can 2x your sales WITHOUT 2xing your effort. Plus with talks of a down economy, we want to make sure that you feel confident and prepared to push through…no matter what! Then be sure to sign up now for our FREE 3 part workshop series: The Product Boss’ Guide to Getting Holiday Ready and Recession Proofing Your Business!
Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

395. What You Should REALLY Be Doing About the Recession this Holiday Season

Thu, 18 Aug 2022 06:00:00 -0400

As business owners, we know that running a business can be risky even in the best of times. With recession being a buzzword on the lips and minds of many right now, we want to assure you that there is a path forward and your business can still grow and thrive—even if the economy declines.

As scary as it might seem, we know that these things are only temporary and that by taking the right steps to prepare you can get through it in one piece. In order to help you make those preparations, we’re going to talk about:

Diversifying your income and sales channels,
saving money where it matters, and
strategically spending money to solidify your business.

Being proactive is always better than being reactive, so start putting these principles into practice today and feel confident in knowing that you’re future-proofing your business for whatever the world throws at you. We believe in you!

Resources:

We’re sharing some of the biggest tips and tricks on how to prepare yourself and your business so you can 2x your sales WITHOUT 2xing your effort. Plus with talks of a down economy, we want to make sure that you feel confident and prepared to push through…no matter what! Then be sure to sign up now for our FREE 3 part workshop series: The Product Boss’ Guide to Getting Holiday Ready and Recession Proofing Your Business!
Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

394. Re-Air: Tapping into In-Person Markets with Stacy Kramer of Atelieh

Mon, 15 Aug 2022 06:00:00 -0400

There is a path to profit for each product entrepreneur. In this re-aired episode, we feature a success story from one of our Multi-Stream Machine students. We hope this episode inspires you and proves you can build and grow your business how you want.

Stacy Kramer is a maker and started selling handmade crochet plushies last September and hasn’t looked back since. After joining Multi-Stream Machine (our signature course), she was able to hone in and identify her best-sellers and has perfected her marketing and sales strategy. At the time of this episode, she had made $3k in 90 days and had made a potential deal to have her product in a Hallmark store.

Tune in to find out how she transformed her business with us in just 90 days and made her investment back from purchasing Multi-Stream Machine in only 10 weeks!

Resources:

Website: atelieh.ca
Instagram: @atelieh.crochet
We’re sharing some of the biggest tips and tricks on how to prepare yourself and your business so you can 2x your sales WITHOUT 2xing your effort. Plus with talks of a down economy, we want to make sure that you feel confident and prepared to push through…no matter what! Then be sure to sign up now for our FREE 3 part workshop series: The Product Boss’ Guide to Getting Holiday Ready and Recession Proofing Your Business!
Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

393. It is Possible to Enjoy Your Holiday Season and Crush it in Business, Here’s How

Thu, 11 Aug 2022 06:00:00 -0400

We are just about 100 days away from the Holiday season, believe it or not! Does that stress you out?

We know the Holidays can be busy and hectic, but 100 days is plenty of time to prepare and make sure you’re ready to crush it in your business—all while still being able to enjoy the Holidays yourself. We’re going to help you pre-plan so that you feel as prepared as you can.

When it comes to getting ready for the Holidays, there are three main things that are important to prepare for:

Time: We all have a limited amount of time every day; you need to be clear about how much time you want to spend on your business, and how much you want to spend with your family. If you don’t prepare for this beforehand, you’re going to find more time than you’d like going right into your business.
Scaling: Being busier can mean more work, but not if you scale properly. Going back to the focus on time, you’ll want to figure out how you can get more work done without eating up all of your time.
Focus: When you’re clear on what you want to accomplish in your business, it becomes easier to make time for those things that really matter.

We go over all of this and more in The Product Boss’ Guide to Getting Holiday-Ready. And best of all: it’s free! If you’re feeling the stress now but you’d rather feel ease when the Holidays arrive, sign up for this exclusive workshop to get prepared for the busiest time of year.

Resources:

We’re sharing some of the biggest tips and tricks on how to prepare yourself and your business so you can 2x your sales WITHOUT 2xing your effort. Plus with talks of a down economy, we want to make sure that you feel confident and prepared to push through…no matter what! Then be sure to sign up now for our FREE 3 part workshop series: The Product Boss’ Guide to Getting Holiday Ready and Recession Proofing Your Business!
Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

392. Re-Air: Growing on Etsy and Beyond with Rachel Dunn of Rachel Dunn Jewelry

Mon, 08 Aug 2022 06:00:00 -0400

There is a path to profit for each product entrepreneur. In this episode, we feature a success story from one of our Multi-Stream Machine students. We hope this episode inspires you and proves you can build and grow your business the way you want to.

When Rachel Dunn struggled to sell her handmade jewelry in 2018 and 2019, she didn’t give up. Instead, she invested in building a support network that could cheer her on as she juggled being a mom with a full-time job.

Since joining the Multi-Machine Stream commiunity, she found the answers and tools to build her business. Now, she’s hit 1000 orders on Etsy and is growing her sales platforms. Her order requests went up 83% this year, and she is aiming to make $52k next year – and this is her side hustle!

Tune in to get inspired from Rachel and questions we answer from the community.

Resources:

Etsy: etsy.com/shop/racheldunnjewelry
Instagram: @racheldunnjewelry
We’re sharing some of the biggest tips and tricks on how to prepare yourself and your business so you can 2x your sales WITHOUT 2xing your effort. Plus with talks of a down economy, we want to make sure that you feel confident and prepared to push through…no matter what! Then be sure to sign up now for our FREE 3 part workshop series: The Product Boss’ Guide to Getting Holiday Ready and Recession Proofing Your Business!
Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

391. Success Strategies for Going from Side-Hustle to Full-Time Business

Thu, 04 Aug 2022 06:00:00 -0400

So many Product Bosses out there are working a full-time job in addition to running their product-based business—putting in all of the hours. But we don’t think it’s a stretch to say the goal is to take your side-hustle and make it full-time.

We’re going to share some of the success strategies you can use right now to go from side-hustle to full-time business that students of our Multi-Stream Machine program have used, as well as examples from our own lives.

Our four strategies for going full-time are:

Knowing how much you need to make to feel comfortable leaving your job,
setting a timeline for hitting your goals,
buying back your time with delegation and knowledge acquisition, and
having a commitment to your goal.

When you put all of these into place, what you get is a realistic plan for achieving your goals, the confidence to get it done, and an attitude that will allow you to take massive action towards making it a reality.

Resources:

No idea how to price your products? Just imagine what it would be like if you were 100% CONFIDENT in your pricing and could sell on ANY platform…without losing money or burning out. Pricing Your Products for Profit System is YOUR key to pricing your products correctly for multiple platforms so that you can take what you do from “expensive hobby” to profitable business. Grab Pricing Your Products For Profit System here!
Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

390. How Highlighting Overlooked Holidays Created a Thriving Business with Sarah Gulfraz of Peacock Supplies

Mon, 01 Aug 2022 06:00:00 -0400

For this Small Biz Founders episode, Masterminder Sarah Gulfraz comes to us all the way from across the pond—that’s England, FYI—where she runs Peacock Supplies as founder. Peacock Supplies offers party and gift supplies specializing in multicultural and multi faith celebrations. They sell both to stock international retailers, independent stockers around the world and direct to consumer.

It’s pretty common to see Christmas, Easter, and many of the predominant faith-based holidays represented and celebrated throughout the world, but for anyone who falls outside of that religion, they may not see their holidays represented at all—at least not with the same amount of energy and excitement.

We talk about:

Sarah’s entrepreneurial influences,
how her early work experiences shaped her for business, and
where she gets her drive to always be innovating.

Many of the best business ideas come from meeting a need that you have. Sarah wanted to address a problem she noticed when trying to get her kids as invested in her personal holidays as they were with the mainstream ones, and now she provides that to people around the world.

Resources:

peacocksupplies.com
Instagram: @peacocksupplies
No idea how to price your products? Just imagine what it would be like if you were 100% CONFIDENT in your pricing and could sell on ANY platform…without losing money or burning out. Pricing Your Products for Profit System is YOUR key to pricing your products correctly for multiple platforms so that you can take what you do from “expensive hobby” to profitable business. Grab Pricing Your Products For Profit System here!
Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

389. Here's Why Profit Matters More Than Anything Right Now

Thu, 28 Jul 2022 06:00:00 -0400

Profit is always an important part of your business. Without it, you may not be running a business at all. And while growth and scaling are great to focus on, when there’s economic uncertainty—and periods of uncertainty are totally normal—profitability is going to take precedence over revenue.

We’re going to share three reasons why profit is more important than anything else right now, including:

Why increasing profit can be easier than increasing revenue,
how revenue is about doing more while profitability is about doing more with less, and
why profit is necessary for making your business sustainable.

We dive into these topics and more while helping you see ways you can look at your business and make more profit without having to work harder. And if you want to be a profitable business, check out our Pricing Your Products for Profit System. We want to help make you a profitable product-based business.

Resources:

No idea how to price your products? Just imagine what it would be like if you were 100% CONFIDENT in your pricing and could sell on ANY platform…without losing money or burning out. Pricing Your Products for Profit System is YOUR key to pricing your products correctly for multiple platforms so that you can take what you do from “expensive hobby” to profitable business. Grab Pricing Your Products For Profit System here!
Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

388. Making Big Business Shifts & Beating the Odds with Danielle Beauregard of Fusion by Design Collars

Mon, 25 Jul 2022 06:00:00 -0400

Danielle Beauregard is the CEO and founder of Fusion by Design Collars which sells, as she jokingly calls it, “bougie collars for dogs.” They craft high-end leather collars and leashes, many of them custom-made, and embellish them with Austrian crystals, leather carvings, and paint.

She started her business purely by accident. After leaving her comfy corporate IT job to start a business in dog training, she began using her longtime hobby of leathercrafting to make collars for her dogs, and that quickly spread by word of mouth as she fulfilled individual orders until The Virus That Shall Not Be Named hit and service-based industries dried up. She quickly had to pivot into focusing on those dog collars and leveraging her existing network to make that her full-time job.

You’re going to hear Danielle give us the honest details about:

How to pivot when life circumstances unexpectedly change,
why you shouldn’t do everything in your business even when you can do everything, and
being open to new business models as your business grows.

In just over two years, Danielle has turned something she did on the side into over a quarter million dollars in revenue. She got there through acting fast, using the skills she already had, and hiring—even when she felt like she could do everything herself. And now, with the help of the Mastermind, she’s going to take her business to the next level.

Resources:

Learn more at fbdcollars.com
Facebook: facebook.com/fusionbydesigncollars
Fan Group: facebook.com/groups/fbdcollars
Instagram: @fusionbydesigncollars
No idea how to price your products? Just imagine what it would be like if you were 100% CONFIDENT in your pricing and could sell on ANY platform…without losing money or burning out. Pricing Your Products for Profit System is YOUR key to pricing your products correctly for multiple platforms so that you can take what you do from “expensive hobby” to profitable business. Grab Pricing Your Products For Profit System here!
Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

387. If You Don't Know What a Boss Needs to Know, Listen to This

Thu, 21 Jul 2022 06:00:00 -0400

There’s a difference between being a product-based business owner and being a boss. If you sell a product, you can call yourself a business owner. But being the boss of your business, your life, and your destiny comes with building confidence and clarity.

We all have limiting beliefs around our business, and we’re going to tell you exactly what you need to know so that you can gain that confidence and step into your role as the boss of your business:

Know your customer
Know your best-sellers
Know your numbers
Know your busy seasons
Know what you’re going to sell and where you’re going to sell it

When you know more and you’re able to plan strategically instead of reacting or instead of doing unfocused work and just hoping to see results, that’s when you step into the role of boss, and that’s where confidence is going to come from. You can’t force yourself to feel confident, but you can do the work to create the circumstances that build confidence.

And if you know someone who needs to step up to being the boss of their business, please share this episode with them and help them out!

Resources:

Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!
If you’re looking to scale your business to the next level or to 6 figures in annual revenue, then you’ll want to join the waitlist for our course, The Product Biz Accelerator so that you can be notified the next time doors open! Join the waitlist here.
Want access to over 300 business tools and resources to help you effectively run your product-based business? Grab The Product Boss Resource Guide now!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

386. Building a Creative Business on Your Terms with Vana Chupp of Vana Chupp Studio

Mon, 18 Jul 2022 06:00:00 -0400

In this Small Biz Founders episode, we’re talking to Vana Chupp, the founder and CEO of Vana Chupp Studio and a Product Boss masterminder! Vana Chupp Studio is a lifestyle boutique brand that specializes in custom boutique jewelry made from customers’ photographs and special moments that can be passed down for generations to come.

In this conversation, Vana dives into:

How she grew her business from an Etsy shop to a namesake business,
building a business that is personally fulfilling, and
knowing when to hire—and when to fire—in your business.

Building a team is one of the hardest things to do as an entrepreneur, but also one of the most important for scaling your business. Vana lays it all out in an honest and vulnerable way that is going to give anyone on the fence about hiring, or nervous about firing, the confidence they need to move forward.

Resources:

vanachuppstudio.com
Instagram: @vanachuppstudio
Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!
Want access to over 300 business tools and resources to help you effectively run your product-based business? Grab The Product Boss Resource Guide now!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

385. Get the Most Out of Social Media with Derek Videll of The Social Bamboo Podcast

Thu, 14 Jul 2022 06:00:00 -0400

We often feel like social media marketing is wasting our time as we keep spinning our wheels trying to keep up with the algorithm. Who wants to spend any more time dancing on TikTok if it’s not resulting in more sales to our businesses? That’s where today’s guest is going to help us get the most out of social media using strategies that get results!

Derek Videll is the founder of SocialBamboo.com and the host of the Social Bamboo Podcast. He’s going to talk about his unique strategies for Instagram, both organic and paid. He shares the ways we can really use social media to our benefit, especially when it comes to eCommerce.

We totally get that social media can feel like a waste of time, but it definitely doesn’t have to be! If you’re strategic about the way you approach it, you CAN see results in your business. Derek’s advice is sure to help streamline your marketing!

Resources:

socialbamboo.com
Instagram: @socialbamboo_
TikTok: @socialbamboo
FREE Course: How to Build a Following in 90 Days or Less
Derek’s Social Launch Formula
Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!
Want access to over 300 business tools and resources to help you effectively run your product-based business? Grab The Product Boss Resource Guide now!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

384. How Lori Harder is Building a Women-First Company in Lite Pink

Mon, 11 Jul 2022 06:00:00 -0400

We’ve talked before about our journey to becoming investors in Lite Pink, a women-led beverage company founded by Lori Harder with a mission of empowering other women and sparking conversations. Now we’re excited to dive further into her story with the woman herself!

She shares her inspiring story. Lori had a small, isolated life growing up—she grew up in a small town, was homeschooled, and had a very restrictive religious upbringing. Once she started branching out she found that it was really hard to make friends, especially quality ones. She knew she was meant for something bigger. And as she pursued that, she realized that there is only so much that you can do by yourself. You need a network, a tribe, to help you in life. That’s where her business started, and that’s at the core of what she does today.

She also talks about:

Making the most of unexpected delays,
creating genuine connections, and
asking for help in building your business.

The biggest message we took away from this conversation is that you are never alone. Whether it’s the struggles you face in your business, the problems you’re trying to solve in your own life, or the message you’re trying to shout out to the world—there are people with you where you’re at that you can create a community around.

Resources:

loriharder.com
litepink.com
Instagram: @loriharder + @drinklitepink
Invest in Her: Our Journey to Becoming Investors in Lite Pink - Part 1 — The Product Boss
Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!
Want access to over 300 business tools and resources to help you effectively run your product-based business? Grab The Product Boss Resource Guide now!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

383. Trend Alert: Consumers are Paying for Wellness

Thu, 07 Jul 2022 06:00:00 -0400

We don’t advocate chasing trends at all—some of the best marketing tips out there are timeless. But following trends can be helpful in influencing the direction and flavor of your marketing so that it speaks to what matters to your customers and the world at large. And today, one of the hottest trends that customers are hungry for is wellness.

The wellness industry is bringing in $1.5 trillion dollars annually, and consumers are looking for wellness across every purchasing category. But what actually is wellness, and how can it apply to your product if you’re not specifically in that market?

According to a report by McKenzie & Co., consumers view wellness across these six categories:

Better health,
better fitness,
better nutrition,
better appearance,
better sleep, and
better mindfulness.

Even if you don’t fit into one of these categories, you can certainly market to them. As long as you understand that wellness is important to consumers, you can highlight the ways your product ties into wellness. You don’t have to change what you’re doing or start a new business, but it is valuable to understand what your customer values in their life. When you can relay the value of wellness in your business so that it speaks to your customers in a way that resonates, you are going to see results.

Resources:

Feeling good: The future of the $1.5 trillion wellness market
Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!
Want access to over 300 business tools and resources to help you effectively run your product-based business? Grab The Product Boss Resource Guide now!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

382. Breaking Free of Hustle Culture to Find True Joy with Jenna Kutcher of The Goal Digger Podcast and “How Are You, Really?”

Mon, 04 Jul 2022 06:00:00 -0400

I’m excited to introduce you to your new digital marketing best friend, host of The Goal Digger Podcast, author, and the one helping us ask better questions, Jenna Kutcher. We dug into breaking free of hustle culture just for your ears today. Her debut book, “How Are You, Really?” released on June 28th! Grab your copy today here!

As a top business and marketing educator, she went against expectations and wrote a book not about business. But truth be told, the book did actually start as a business book—that is, before Jenna realized that the message in this book was not reserved for entrepreneurs. And that’s how this digital diva turned her passion into a product that she believes has the power to transform lives.

We dive into why she changed her mind about never wanting to write a book, the incredible story of what happened when she became a mother, and how stepping back in your business can actually lead to even more growth than you thought possible.

If you want inspiration of what’s possible in life as well as the steps you can take to get there, you have to read “How Are You, Really?” Jenna will teach you more about yourself than you’ve ever known, how to build a support network to help you achieve your dreams, and how to set a goal that brings you joy.

To celebrate Jenna’ book release and because we think EVERYONE should read it, we are hosting a giveaway! Anyone who shares this episode on Instagram and tags @theproductboss and @jennakutcher, will be entered to win a free copy of Jenna’s book!

Resources:

jennakutcher.com
Instagram: @jennakutcher
Read: How Are You, Really?
Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!
Want access to over 300 business tools and resources to help you effectively run your product-based business? Grab The Product Boss Resource Guide now!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

381. How You Should Really Be Using Social Media for Your Business

Thu, 30 Jun 2022 06:00:00 -0400

If you’ve been following business coaches or anyone offering entrepreneurial advice online over the past ten years, you’ve probably been told—in no uncertain terms—that you need social media for your business. And yet, for many of us, social media just isn’t fun and we’re not seeing direct business results from it. So is it true? And if you need social media, how do you actually use it to see results?

Whether you’re talking about Facebook, Instagram, TikTok, or whatever platforms come out in the future, we’re going to dive into what social media is for, what it can do for your business, and what you should be posting.

Things change very quickly on social media, so it’s hard to look at common advice from even just a year ago and apply it today. But let’s look at a kind of marketing that’s been around forever: TV commercials. Now, remember the last commercial you watched? They weren’t telling you to buy now. They were just trying to make you aware of the brand or product and paint a positive picture of what your life would look like with it. You still have to go to the store and find the product and put it in your cart and buy it, but you aren’t likely to do any of that if you’ve never heard of the brand before. That’s called brand recognition, and it’s what you need to be doing on social media today.

In order to build brand recognition on social media, you need to:

prove that you exist by putting things out there,
share what your customer needs to hear to know, like, and trust you, and
offer a “window shopping” experience to show your customers that you meet their needs, wants, and desires.

It’s important that you get started with this process early because it takes time to build relationships. You aren’t going to see direct sales like so many people expect, but if you start establishing brand recognition and building trust now, come the holiday season, people will feel more comfortable buying from you.

Resources:

Need support with creating content that adds value for the holidays and Q4? Be sure to grab our 101 Holiday Content Ideas now!
Join A Year of Content to get YOUR shortcut to creating consistent content that deeply resonates with your audience.
Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.
Want access to over 300 business tools and resources to help you effectively run your product-based business? Grab The Product Boss Resource Guide now!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

380. From Children’s Book Author to Publishing Powerhouse with Maria Dismondy of Cardinal Rule Press

Mon, 27 Jun 2022 06:00:00 -0400

Every entrepreneur has their own story to tell—but not all of them are professional storytellers themselves! Maria Dismondy is the founder of Cardinal Rule Press, a traditional publishing company that specializes in realistic children’s fiction, stories that children see themselves in and which help them be their best selves.

Maria started out as a writer and author herself, writing ten books of her own before opting for a change of pace. Maria may be done being an author, but she’s telling a new story, all her own—one that empowers a new generation of kids as well as creatives and entrepreneurs alike. No business is successful without a strong enough why, and we know Maria’s journey is going to inspire you to find or remember yours.

Resources:

cardinalrulepress.com
Instagram: @cardinalrulepress
Read: Spaghetti in a Hotdog Bun
Read: Chocolate Milk, Por Favor!
Read: This Could be You!
Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.
Want access to over 300 business tools and resources to help you effectively run your product-based business? Grab The Product Boss Resource Guide now!

Connect:

Website: theproductboss.com
Instagram: @theproductbos

379. Transformational Takeaways from Our In-Person Mastermind Event

Thu, 23 Jun 2022 06:00:00 -0400

We’re hot on the heels of our recent in-person Mastermind event where we got to spend several days together in Scottsdale, Arizona.

We wanted to share some of our takeaways from the experience to help you get excited about being out there, connecting with other like-minded people, and feeling supported. We can’t stress enough how much there is to gain from being in a room—whether in person or virtual—with business owners at the same level as you.

Some of the juiciest takeaways from the event:

How business owners need to level up from the boss of their business to the CEO,
getting clarity on and hiring for your values in your business, and
coming back to what’s most important to us in our lives.

Resources:

Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.
Want access to over 300 business tools and resources to help you effectively run your product-based business? Grab The Product Boss Resource Guide now!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

378. Turning into a B2B Candle Business During the Pandemic with Johanna Porter of Porter Candle Supply

Mon, 20 Jun 2022 06:00:00 -0400

We love to bring on people with different backgrounds and voices on the show, and even though AAPI month was last month, we should be celebrating it year round which is why we are proud to be talking to Johanna Porter, the founder of Porter Candle Supply and Kozie Provisions. She uses all biodegradable, reusable products, and she’s grown her business to over six figures in less than two years!

While the super quick growth that Johanna experienced is definitely not the journey for all product-based business owners, so many parts of her story speak to what it feels like to be an entrepreneur. Whether you’re thinking of starting your business or looking to take the next step, Johanna’s story is sure to make you feel like you’re not alone!

Resources:

Porter Candle Supply’s Website- Use code TPB10 to get 10% off an order
Follow Porter Candle Supply on Facebook and Instagram
Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.
Want access to over 300 business tools and resources to help you effectively run your product-based business? Grab The Product Boss Resource Guide now!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

377. Inflation-Proofing Your Business

Thu, 16 Jun 2022 06:00:00 -0400

If you’ve heard the news recently, you’ve probably come across some scary words that no business owner wants to hear. The big one we’re here to talk about: Inflation.

Look, we get it! This conversation can bring up a lot of insecurities, whether that’s not feeling like you know enough or uncertainty about what to do next. You don’t have to be caught off guard when the economy makes its moves. We’re going to help you be proactive rather than reactive and find ways to inflation-proof your business and get ahead of things now.

We’re going to talk about:

Overcoming the guilt of raising prices (because seriously, inflation is not your fault),
recession-proof industries and what you can learn from them, and
taking the necessary steps to keep your business running through hard times.

Resources:

Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.
Want access to over 300 business tools and resources to help you effectively run your product-based business? Grab The Product Boss Resource Guide now!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

376. Growing an Iconic Brand with Jaclyn Johnson of Create & Cultivate

Mon, 13 Jun 2022 06:00:00 -0400

Jaclyn Johnson is one of the most incredible people out there – helping other small business owners grow and scale their businesses and bringing thousands of women together with her company. She’s an entrepreneur and product boss who started both of her companies with nothing but a laptop and an idea. She quickly grew them from self-funded side-projects to multi-million dollar businesses and nationally recognized brands, including the iconic Create & Cultivate.

Jaclyn is the multi-hyphenate entrepreneur. Her parents were both entrepreneurs in completely different fields, and she was always involved in their business in some way. It was in her blood and her upbringing. From a young age, Jaclyn was always willing to work hard and do what it took to see her vision come to life.

Create & Cultivate was an event ahead of its time. She was early to the blogging game and became a name in the influencer space. As she went to influencer events, she had this realization: There’s no reason we can’t throw events that look and feel beautiful for ambitious women outside of the influencer space. On top of that, it was something that was needed—entrepreneurship is lonely, especially for women, and they need a space where they can connect. Create & Cultivate became that for so many of them!

She talks about growing her business, what you need as you’re growing, finding the right community, her experience selling part of Create & Cultivate, and why she invests in female-founded businesses. For anyone at any stage in their business journey, this conversation is going to help motivate and inspire you to take the next step forward!

Resources:

Create & Cultivate's website
Create & Cultivate on Instagram
Listen to WorkParty
Follow Jaclyn on Instagram
Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.
Want access to over 300 business tools and resources to help you effectively run your product-based business? Grab The Product Boss Resource Guide now!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

375. Reair: How to Get More Email Subscribers for a Product-Based Business

Thu, 09 Jun 2022 06:00:00 -0400

In the spirit of National Email week, we are re-airing one of our most popular episodes as we hear this question all the time: "How do I grow my email list?" In this episode, we give you tips to get more email subscribers and talk about how you can start using your list as your new superpower!

This episode originally aired at: https://www.theproductboss.com/thepodcast/episode138

Resources:

It’s Jacqueline’s birthday week…yay!!! To celebrate, we have put together a list of some of Jacqueline’s favorite things that we want to share with you! You never know, you might just find some new faves. Plus, when you opt-in you’ll be entered to win a Product Boss branded gift curated by Jacqueline herself! Grab her list of favorite things here!
It’s National Email Week! Did you know that email marketing has a 42x return on every dollar spent? Since email marketing is such an important part of your business, we’ve put together a bundle of our favorite email courses, specifically for you, to know just what to say and how to get the best return on your investment. Inside our Email Marketing Bundle, you’ll get our 101 Email Marketing Campaigns and Subject Lines, 24 Tested and Easy Ways to Grow Your Email LIst, Email Templates and Swipe Files, as well as done for you emails. Grab the bundle today!
A Year of Content Course from The Product Boss
Episode 91: Three Emails Every Product Biz Needs

Connect:

Website: theproductboss.com
Instagram: @theproductboss

374. Reair: Three Emails Every Product Biz Needs

Mon, 06 Jun 2022 06:00:00 -0400

To kick off National Email week, we're re-airing one of our most popular episodes of all time, Three Emails Every Product Biz Needs. If you're new here, this episode will give you the three email campaigns that every product-based business needs. If you're a long-time listener, we still encourage you to tune in and listen. You never know what new strategies may stand out to you now that didn't before!

One of our most popular questions is "What emails should I be sending my customers?" In this episode, we're sharing the three most important email campaigns you should have set up for your product-based biz. Grab your pen and notebook - these examples are ones you won't want to miss!

This episode originally aired at:

https://www.theproductboss.com/thepodcast/episode91

Resources:

It’s Jacqueline’s birthday week…yay!!! To celebrate, we have put together a list of some of Jacqueline’s favorite things that we want to share with you! You never know, you might just find some new faves. Plus, when you opt-in you’ll be entered to win a Product Boss branded gift curated by Jacqueline herself! Grab her list of favorite things here!
It’s National Email Week! Did you know that email marketing has a 42x return on every dollar spent? Since email marketing is such an important part of your business, we’ve put together a bundle of our favorite email courses, specifically for you, to know just what to say and how to get the best return on your investment. Inside our Email Marketing Bundle, you’ll get our 101 Email Marketing Campaigns and Subject Lines, 24 Tested and Easy Ways to Grow Your Email List, Email Templates and Swipe Files, as well as done for you emails. Grab the bundle today!
The Product Boss Product Biz Community
*Klaviyo
Active Campaign
Sign up for our email list and get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine"
*Please note we decided to become affiliates of the partners above because we LOVE them so much. We wanted to be able to offer our community and listeners discounts, free trials, and more by partnering with these brands. And we only partner with brands we actually use. We may earn a small commission as affiliates of these brands.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

373. How to Build Your Business Without Feeling Like You’re Drowning

Thu, 02 Jun 2022 06:00:00 -0400

As a business owner, it's very common to feel overwhelmed, especially when you are starting to scale or grow your business. It's easy to feel like you're drowning and have to do everything on your own to grow your business, but the truth is...you don't!

Oftentimes, if you feel like you’re drowning in your business, you may think that you can’t scale because scaling will mean you have to do more, but that’s not the case! Taking your business to the next level doesn’t mean you have to continue living in the overwhelm but rather really allows you to step into the CEO role of your business.

One of the best ways to do this is through a focus and stop list- something we taught our Masterminders on their retreat in Arizona. This list helps you to focus your energy on what you do best and should be doing and it also helps you to stop doing things in your business that are preventing you from reaching the next level.

We talk about everything from hiring and delegating to revenue drivers to standard operating procedures (SOPs), all things that will help take your business to that next level. Tune in to hear how you can apply the focus and stop list to your business to avoid overwhelm!

Resources:

Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.
Want to know the secrets to product biz success? There are opportunities right in front of you that will help your product business grow, and we’re going to help you unlock them in our product biz bootcamp, Best Seller Audio Bootcamp! The best part? You can start right NOW by clicking here.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

The Product Boss is produced and published by Crate Media.

372. Carving Out Your Own Path with Marilyn Pham Tasdighi of Gemini Fusion

Mon, 30 May 2022 06:00:00 -0400

In this episode, Marilyn Pham Tasdighi, the owner of Gemini Fusion, and our very own Masterminder helps us celebrate AAPI Heritage month. Marilyn started her business as a single listing on Etsy which then grew into a full-blown business. After only one year of selling, she hit six figures. Tune in now to hear her story!

Marilyn shares her entrepreneurial journey about how Gemini Fusion came to be and how she is using her own voice and creativity to help pave the way for young Asian American business owners, especially women. Marilyn also shares how being in our Mastermind has been an amazing source of support during some tough times.

Listen to hear Marilyn’s first-hand story and how she has built her business to what it is today!

Resources:

Visit the GeminiFusion website
GeminiFusion on Instagram
Want to know the secrets to product biz success? There are opportunities right in front of you that will help your product business grow, and we’re going to help you unlock them in our product biz bootcamp, Best Seller Audio Bootcamp! The best part? You can start right NOW by clicking here.
Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

The Product Boss is produced and published by Crate Media.

371. Prioritizing Mental Health as Women Biz Owners

Thu, 26 May 2022 06:00:00 -0400

As Mental Health Awareness Month comes to a close, we want to have an open conversation about mental health and how it can impact your life, especially as a product boss. We want you to know that there shouldn't be any stigma around discussing mental health which is why we believe this conversation is so important. We all struggle with it, so remember that you aren't alone and that it's okay to ask for help!

Your biggest assets as an entrepreneur are your mind and your health. This means that your mental health is extremely important, both personally and professionally, and yet oftentimes we feel afraid to talk about it. As a society, we are starting to see mental health being talked about more… but it’s only through honest discussions like this one that we can keep making progress together.

We’ve all been through a lot of crises recently – both personally and shared thanks to the pandemic and other world events. That’s why we feel that this episode is so important. Listen to hear our personal struggles with mental health and what you can do to help keep yourself mentally healthy. Remember that pristine mental health is very rare and it shouldn't be stigmatized if you need to ask for help!

Resources:

Learn more about Mental Health Awareness Month here
Want to know the secrets to product biz success? There are opportunities right in front of you that will help your product business grow, and we’re going to help you unlock them in our product biz bootcamp, Best Seller Audio Bootcamp! The best part? You can start right NOW by clicking here.
Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

The Product Boss is produced and published by Crate Media.

370. Re-Air: Creating Your Dream Business & Life as a Maker with Susan Gordon Pottery

Mon, 23 May 2022 06:00:00 -0400

Our conversation with Susan Gordon, the founder and Chief Creative Officer of Susan Gordon Pottery, was so inspiring, we’ve decided to re-air it for anybody who missed it the first time round. She shares how being part of a mastermind helped transform her business.

From being in the top 1% on Etsy to opening a brick-and-mortar shop and having products sell out within MINUTES, Susan’s journey through business, life, and masterminding shows the limitless possibilities of being a maker.

If Susan’s episode resonates with you, you are making a profit in your business and your revenue is at least $250k or above, we invite you to apply to our Mastermind program so that you don't have to take that next step in your business alone! Spots are limited so make sure to apply here.

Resources:

Visit the Susan Gordon Pottery website
Instagram: @susangordonpottery
Facebook: @susangordonpottery
Want to know the secrets to product biz success? There are opportunities right in front of you that will help your product business grow, and we’re going to help you unlock them in our product biz bootcamp, Best Seller Audio Bootcamp! The best part? You can start right NOW by clicking here.
Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

The Product Boss is produced and published by Crate Media.

369. Re-Air: Breaking the Glass Ceiling to Your Millionaire Mindset

Thu, 19 May 2022 06:00:00 -0400

The glass ceiling is very real, and something that must be overcome, as a product business owner, for you to reach that millionaire mindset. In order to become a millionaire, you must first believe that you can actually be one. Mindset matters!

There are many ways to accomplish this, and we talk about each of them in this episode of the podcast. From shifting the way we talk about business to joining masterminds with like-minded biz owners, we're talking about how we can all work together to shift into the millionaire mindset.

If this episode resonates with you, you are making a profit in your business and your revenue is at least $250k or above, we invite you to apply to our Mastermind program so that you don't have to take that next step in your business alone! Spots are limited so make sure to apply here.

Resources:

Want to know the secrets to product biz success? There are opportunities right in front of you that will help your product business grow, and we’re going to help you unlock them in our product biz bootcamp, Best Seller Audio Bootcamp! The best part? You can start right NOW by clicking here.
Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

The Product Boss is produced and published by Crate Media.

368. How to Improve Your Cash Flow

Mon, 16 May 2022 06:00:00 -0400

Money is a huge part of our lives. It’s possible that money is one of the main reasons why you’re a product boss! But oftentimes, we see people make the mistake of handling their business finances with the same money mindset they use in their personal life. However, that shouldn’t be the case as they are separate things, and, as such, need to be approached differently. Here’s how.

Usually, we want to keep things debt-free, but it can be unrealistic to operate a business – especially a small product business – without debt. We’re not saying you should rack up debt on purpose, but at the same time, you shouldn’t be scared to use the credit options available to you as tools to improve your cash flow.

In this episode, we run through three of the best ways to do this, from getting a line of credit to small business loans. Remember, as a product-based business owner, you need to capitalize on ways to improve your cash flow so that you don’t get stuck. To do this, you’ll need to shift away from that debt-free mindset and start using financing and credit as tools to grow your business!

Resources:

Want to know the secrets to product biz success? There are opportunities right in front of you that will help your product business grow, and we’re going to help you unlock them in our product biz bootcamp, Best Seller Audio Bootcamp! The best part? You can start right NOW by clicking here.
Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

The Product Boss is produced and published by Crate Media.

367. Learn to Fear Less

Thu, 12 May 2022 06:00:00 -0400

Resources:

Podcast Episode We Mention: “How We Are Investing in Ourselves This Year to Level Up”
Want to know the secrets to product biz success? There are opportunities right in front of you that will help your product business grow, and we’re going to help you unlock them in our product biz bootcamp, Best Seller Audio Bootcamp! The best part? You can start right NOW by clicking here.
Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

The Product Boss is produced and published by Crate Media.

366. Growing a Million-Dollar Product Business with Joy and Jane of Ninni Co.

Mon, 09 May 2022 06:00:00 -0400

Joy and Jane, sisters and co-founders of Ninni Co., join us for a four-way edition of Small Biz Founders. We hear the amazing story of how they worked against the odds to take Ninni Co. from launch day to a seven-figure business.

This episode is filled with the valuable knowledge that only comes from having first-hand experience becoming a million-dollar product boss. We talk about having the confidence and self-awareness to do the jobs you’re good at and enjoy, while also being able to identify your weaknesses and recognize that you aren’t going to be good at everything… and that’s OK!

These sisters and their journey will inspire you. People said they weren’t qualified to be running their business. Many people even questioned what they were doing – but look at them now! There’s no doubt that Ninni Co. is a huge success, and one that’s still growing.

Joy and Jane also talk about how much time they’ve spent masterminding and how that has played a role in their incredible journey. Tune in to hear it all.

Resources:

Visit the Ninni Co. website
Follow Ninni Co. on Instagram
Want to know the secrets to product biz success? There are opportunities right in front of you that will help your product business grow, and we’re going to help you unlock them in our product biz bootcamp, Best Seller Audio Bootcamp! The best part? You can start right NOW by clicking here.
Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

The Product Boss is produced and published by Crate Media.

365. Edit to Expand Method with Pamela Pekerman of Hustle Like a Mom

Thu, 05 May 2022 06:00:00 -0400

Pamela Pekerman is the product boss behind Hustle Like a Mom, a company on a mission to support mompreneurs in building bridges between entrepreneurship and mom life. She’s also pioneering her “edit to expand” method. Today, we learn all about how we can handle our to-dos and find focus, all while making our lives smarter, simpler, and more fun!

Just like Pamela, we’re both moms so these tips were super appreciated. As a mom, it’s easy to hit burnout before you even realize it because you only get so much time each day between drop off and pick up, where you can really focus. This is why finding and setting your priorities are such an important way to find success.

That’s where Pamela’s edit to expand method comes in. Because “you’re not going to eat the whole menu,” it really comes down to choosing the right tasks while making sure the goals you’re setting are actually manageable and realistic. Remember, where you focus is what you get back.

It’s easy to find yourself paying for things in three ways: money, time, and energy. So making sure we’re only paying for the right things is really important. That’s not to say we should be paralyzed, worrying about making sure we don’t make a bad decision, but, as Pamela explains, it’s more about regularly reassessing your situation, decoding your community, and being ready for change!

Resources:

Visit Pamela’s Website
The Hustle Like a Mom Website
Follow Pamela on Instagram (Send Pamela a DM that says “Quarterly Planning” to get access to her quarterly planning sessions!)
If you’re a product boss looking for the quickest path to grow your business to multiple six figures with the experience and knowledge of coaches, mentors, and a like-minded community, then make sure you join the waitlist for The Product Biz Accelerator! By joining the waitlist, you’ll be the first to know when the doors are opening again and you’ll have the opportunity to grab your spot before anyone else!
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

The Product Boss is produced and published by Crate Media.

364. Navigating Different Seasons of Life with Stacey Ventura of [Be] Blends

Mon, 02 May 2022 06:00:00 -0400

Stacey Ventura is the product boss behind [Be] Blends, manufacturers and makers of handcrafted bath, body, and home products with a focus on health and wellness. She’s here to tell us her story and all about what she’s learned along the way.

[Be] Blends started off as an online store which evolved into a brick-and-mortar store later on as Stacey realized her customers enjoyed smelling and trying their products. Opening a brick-and-mortar was no easy feat, as Stacey quickly realized when a flash flood took out all of their inventory (and their store itself), right when they were gearing up to open. From Stacey's experience as a maker, she was able to pivot and implement techniques to help keep [Be] Blends in business!

Stacey also shares with us how important her family is and how she has been able to build a business that allows her to be there for, and take care of, her family, regardless of the season. One of the ways Stacey has done this over the years is by getting out of her own way and removing herself as the bottleneck in her business, something many of you product boss's are familiar with!

Through resilience, pivoting, and leaning into our Mastermind program for support throughout the ups and downs in her business over the past several months, Stacey has been able to continue reaching the goals she has set for herself and [Be] Blends. She was even able to take a trip to Jamaica and her business kept running! Tune in now to hear all of the tips and tricks that Stacey has learned along the way on her business journey.

Resources:

Visit [Be] Blends’ Website
Follow [Be] Blends on Instagram
Follow [Be] Blends on Facebook
If you’re a product boss looking for the quickest path to grow your business to multiple six figures with the experience and knowledge of coaches, mentors, and a like-minded community, then make sure you join the waitlist for The Product Biz Accelerator! By joining the waitlist, you’ll be the first to know when the doors are opening again and you’ll have the opportunity to grab your spot before anyone else!
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

The Product Boss is produced and published by Crate Media.

363. Blending Mindfulness Into Your Life with Anna Lozano of Love Powered Co.

Thu, 28 Apr 2022 06:00:00 -0400

Anna Lozano is the co-founder of Love Powered Co, also known as The Affirmation Company. Tune in to hear the story of how she and Lindy, her business partner, utilized Kickstarter to bring their business into existence, and the amazing, creative ways they’ve managed to grow the brand to where it is today.

Coming from a background in marketing, and also working as a business coach, Anna’s experience made her uniquely qualified to drive her company’s amazing growth, launching in Canada in 2017, and now expanding into the US!

Love Powered Co. was born through a tremendous Kickstarter campaign that raised over $20k from hundreds of interested customers in 2017. We get into the unique pros and cons of crowdfunding – it can be a great way to generate buzz! We also talk about what the perfect customer looks like and how their satisfaction with your product can influence and help to find new, similar customers around them.

One of Love Powered Co.’s strategies is leaning hard into collaborations, getting the word out via partnerships and influencers. We hear how Anna was able to get their product into the hands of everyone from Gabrielle Union, to Jessica Alba, to Jaime King.

As Anna says, “They have one foot in woo-land and one foot in the land of Instagram”. It’s a unique and modern approach to generating organic attention and you can hear all about it, first hand, in this episode.

Resources:

Visit Love Powered Co’s Website
Follow Love Powered Co on Instagram
If you’re a product boss looking for the quickest path to grow your business to multiple six figures with the experience and knowledge of coaches, mentors, and a like-minded community, then make sure you join the waitlist for The Product Biz Accelerator! By joining the waitlist, you’ll be the first to know when the doors are opening again and you’ll have the opportunity to grab your spot before anyone else!
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

The Product Boss is produced and published by Crate Media.

362. Sharing Your Story with Kelly Kussman of Cayla Gray

Mon, 25 Apr 2022 06:00:00 -0400

Kelly Kussman is one of our Masterminders and she’s doing amazing, motivating, and inspiring things as the founder of Cayla Gray, creators and sellers of clean, luxury brand fragrances. Her Small Biz Founders story will really resonate with you.

Cayla Gray produces fragrances and candles, and when they say “clean,” they mean non-toxic, hypoallergenic, and no parabens. They have four core scents – all handmade in Arizona. Kelly started her career with a dream job out of college, selling cosmetics. Since then, she’s taken her passion and turned it into a successful business of her own.

Kelly’s dad was an entrepreneur so she grew up around product bosses and always saw it as something exciting that she could aspire toward in her own life. It was scary to walk away from the security of that dream job, but she explains how she found the courage to do it, and why it was one of the best decisions she’s ever made.

One of the things Kelly does an incredible job of is telling her brand’s story, and making those connections with her potential customers. As a business owner, you should be sharing your story repeatedly with your audience to build those connections, and draw potential customers into your brand. Knowing the reason why you started your business and being able to share that story with your customers really allows you to connect with and attract the audiences that you want to sell to!

One of the reasons Kelly has had so much success with Cayla Gray is due to her ability to share her story and connect with her customers. Kelly also provides us with one final piece of business advice: “failure” is not a bad word!

Resources:

Cayla Gray’s website
Cayla Gray on Instagram
If you’re a product boss looking for the quickest path to grow your business to multiple six figures with the experience and knowledge of coaches, mentors, and a like-minded community, then make sure you join the waitlist for The Product Biz Accelerator! By joining the waitlist, you’ll be the first to know when the doors are opening again and you’ll have the opportunity to grab your spot before anyone else!
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

361. Your Dream Outcome: Where Will You Be 6 Months from Now?

Thu, 21 Apr 2022 06:00:00 -0400

The first step in setting a goal for yourself and your business is figuring out what your dream outcome is. If you’re ready to figure out your dream outcome and how you can get there in six months, then this episode is for you! Let’s get planning!

Once you’ve thought about your dream outcome, the next step is to ask yourself, “What is the likelihood that I’ll get to this dream outcome?” and “What am I doing to get myself there?” You can’t just manifest this, you have to put in the work to get there!

That’s what this episode is all about, asking yourself these questions, and then putting your plan into motion so that you can reach your dream outcome in six months – or at least put yourself on the right path to reach that goal in whatever time frame you have set for yourself.

What if we also told you that you didn’t have to do this alone? What if we told you that you could work towards your dream outcome, within six months’ time, without sacrificing all the things, without having to figure it out on your own, AND without feeling overwhelmed and completely stressed? If you’re looking to work towards your dream outcome with the support and guidance of coaches and community, and a curriculum that was built specifically for the things you’re going through right now, then join The Product Biz Accelerator and we’ll help you get there!

Resources:

If you’re a product boss looking for the quickest path to grow your business to multiple six figures with the experience and knowledge of coaches, mentors, and a like-minded community, then join The Product Biz Accelerator! Doors CLOSE TOMORROW so make sure you don’t delay. You’ll receive 5-months of access to our step-by-step video and workbook content that takes you through our Fast Track Formula, as well as monthly coaching and accountability in a private community with us and our team to take your business to that next level. Spots are limited.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

The Product Boss is produced and published by Crate Media.

360. Front-of-House vs. Back-of-House for Running Your Product Biz

Mon, 18 Apr 2022 06:00:00 -0400

We’re still coming to you from our hotel room in Costa Rica, and our time here has inspired us to talk about the difference between front and back-of-house. These are hospitality terms, but the principles can be applied to all product businesses.

Front-of-house is when you’re facing the customer. Think receptionists in a hotel or wait staff in a restaurant. In a product business, this could be your branding, customer service, or even your brick-and-mortar store. The front-of-house role has a human element to it, meaning that you are interacting with the customers, and making sure they are satisfied with your product and company.

Back-of-house is more the operational side of things. In a hotel, this would be the cleaning staff, or, in a restaurant, it would be the chef working in the kitchen. In your business, “back of house” refers to pricing and financials, research and development, production and inventory, or shipping and fulfillment.

When you start a business, you’re likely wearing all of the hats within your company. As you start to scale and grow, you’ll need to start delegating to reach that next level in your business. When you’ve reached this point, it’s time for you to decide what your zone of genius is within your company. By doing so, you’re able to really focus on what you’re doing instead of struggling to keep up with all the hats.

If this episode resonates with you, you might also be at a point where you’re a perfect candidate for our new Product Biz Accelerator course. Check the resources section for details!

Resources:

Are you a product boss who is looking to scale to the $250,000 mark? If so, DOORS ARE NOW OPEN for The Product Biz Accelerator program, our 5-month group coaching program and course! You’ll receive 5-months of access to our step-by-step video and workbook content that takes you through our Fast Track Formula, as well as monthly coaching and accountability in a private community with us and our team to take your business to that next level. Click here to sign up for the course today! Spots are limited.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

The Product Boss is produced and published by Crate Media.

359. Top 4 Mistakes We See Biz Owners Make as They Scale to Six Figures

Thu, 14 Apr 2022 06:00:00 -0400

When we help product bosses level up their businesses, especially those scaling to six figures, there are four common mistakes we see. Let's dive in to see what these mistakes are and how to address them so that you can take your business to the next level.

To start off, it’s important to know what “leveling up” actually means. Many people assume it’s increasing your sales, but that isn’t necessarily the case. Sometimes, it’s more important to refine what you’re doing and make it more profitable or streamlined before you start thinking about increasing sales, finding more customers, and so on. It’s easy to spread yourself too thin, and if you don’t have your systems in place, then you won’t be building your business on a solid foundation.

More customers can be a great thing, but have you considered alternatives like selling more to your existing customers? We tend to think about social media in terms of algorithms and getting our brand in front of new eyes, but why not think about reminding your current customers that they haven’t purchased anything in a while? This is why we say “refine down to scale up!”

Another common mistake product bosses make is trying to launch without a runway. Now, don’t get too caught up in the word “launch,” because this doesn’t just refer to launching your business, it refers to launching anything from a new product to an event or even a sale. Instead of just dropping a new collection, have you tried first building some suspense and anticipation around it? Let your customers know that something is coming, and give them time to get excited about it!

These are just two of the mistakes we address in this episode, so make sure you tune in to hear about all four! It could make all the difference as you take your company to the next level.

Resources:

Are you a product boss who is looking to scale to the $250,000 mark? If so, DOORS ARE NOW OPEN for The Product Biz Accelerator program, our 5-month group coaching program and course! You’ll receive 5-months of access to our step-by-step video and workbook content that takes you through our Fast Track Formula, as well as monthly coaching and accountability in a private community with us and our team to take your business to that next level. Click here to sign up for the course today! Spots are limited.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

358. The Most Successful People Ask Themselves These Four Questions

Mon, 11 Apr 2022 06:00:00 -0400

When people think about success, they often think about intelligence. But there are lots of different types of intelligence. We most commonly think about IQ, but that only shows one small piece of the picture. Another type of intelligence we often hear about is your EQ. That’s your emotional intelligence.

Today, we want to introduce you to the concept of the RQ. This is your relationship intelligence.

One of the most important factors when it comes to success is how well someone builds and manages their relationships.

Relationships cover a lot of different things you might not think about. For example, it’s easy to forget that social media is a form of socializing, and that means we might not realize how much of our mental or emotional energy is being drained when we spend too much time there. It’s worth really thinking about how and who you engage with online. It’s easy to look for validation online, especially as entrepreneurs, when we should really be looking for it within ourselves.

As a product boss, you’re probably going to start hiring people at some point (if you haven’t already). Again, our relationship with our employees is one that we really need to be aware of. So many people forget that professional boundaries must be set, and that unfortunately, your staff cannot be your biz besties.

Don’t worry, though. It’s completely normal to want to treat people like your friends. Being an entrepreneur can feel lonely. There’s so much responsibility and pressure resting on your shoulders. Just remember that you’re not alone. That’s why we built this community, so that likeminded product bosses can share with and support one another.

There are four questions to ask yourself to fully understand your relationships and realign your success. And we take you through each one of them in this episode, so what are you waiting for? Listen now!

Resources:

Introducing The Product Boss Biz Accelerator, a five-month group coaching program kicking off on May 1st. Head to theproductboss.com/fasttrack to join the waiting list. You’ll be the first to hear more information as we release it, and you’ll be able to grab your spot on the course before everyone else.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

357. Help! I Feel Like I'm Drowning and I'm the Bottleneck in My Business!

Thu, 07 Apr 2022 06:00:00 -0400

What we’re talking about today doesn’t come down to focus or motivation. It doesn’t matter how hard you work, there comes a time when you will hit capacity. As a solopreneur, that capacity may be physical, mental, or emotional, but the one thing that all of these have in common is that it leads to you becoming the bottleneck of your business. Let's discuss how you can move past this.

So what is capacity, really? Maybe you’re a maker and your demand is taking over your supply. If you’re struggling to make enough of your product or even have difficulty with packaging and shipping it, in a timely manner, then you've hit your capacity!

Or maybe you’re keeping up with fulfilling your orders but it doesn’t leave you with time for anything else. You need to work on your marketing or bookkeeping, but you don’t have a spare minute in the day. If this sounds familiar then, once again, you're at capacity and you've become the bottleneck in your business.

You may find that your capacity is more emotional or mental rather than physical, which is completely normal. But it's important to remember, that once you hit these capacities you must focus on refining and stabilizing before scaling so that your business can continue to grow on a solid infrastructure.

When you start out as a solopreneur, you’re doing everything. You’re the one making all the decisions and making everything happen. However, as you enter the growth stage in your business, oftentimes you will need to up level your mindset as well as move past those limiting beliefs you have to remove yourself from being the bottleneck of your business.

After listening to this episode, if you're still struggling and want help refining and growing your business to that next level, then be sure to jump on the waitlist for our brand new group coaching program, The Product Biz Accelerator.

Resources:

Introducing The Product Boss Biz Accelerator, a five-month group coaching program kicking off on May 1st. Click here to join the waiting list. You’ll be the first to hear more information as we release it, and you’ll be able to grab your spot on the course before everyone else.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

356. Mom Secrets with Cat & Nat of Mom Truths

Mon, 04 Apr 2022 06:00:00 -0400

Cat and Nat, authors of the bestselling, Mom Truths, join us for a very special, eye-opening, and hilarious episode of The Product Boss to unpack their new book, Mom Secrets, which offers a raw, candid look at what it’s really like to be a mom.

So often, we’re our own worst critics. Most parenting books are advice-driven, but this is designed to stop unnecessary feelings of guilt, negative body image, and more. Their work is a reminder that there’s no such thing as perfection. So long as you raise your kids with joy, you should definitely give yourself a break!

Cat and Nat are awesome company and some of the confessions in their new book are truly great because, not only are they really funny, but they help to normalize these things we all go through as parents – but sometimes feel too ashamed to admit.

That means that they tackle some heavy subjects, but it’s all with such a fun, light spin that it puts a little spring in your step. A lot of the confessions came from audience members at some of their live shows who would drop them into a fishbowl anonymously, so believe us when we say that some of these are genuinely hilarious – dad crushes, anyone?

There might be a lot of laughs in this one, but today’s message is ultimately about letting life happen and dealing with it as it comes. That’s a really important piece of truth that more of us need to remember.

Resources:

Cat & Nat’s Mom Secrets Book
Cat & Nat’s website
Cat & Nat on Instagram
Introducing The Product Boss Biz Accelerator, a five-month group coaching program kicking off on May 1st. Head to theproductboss.com/fasttrack to join the waiting list. You’ll be the first to hear more information as we release it, and you’ll be able to grab your spot on the course before everyone else.
Stop leaving money on the table and start tapping into the easiest and quickest way to help your shoppers finish their purchase and recover lost sales with our Abandoned Cart Emails Workshop!
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

355. The 4 Phases of a Growing Product Business

Thu, 31 Mar 2022 06:00:00 -0400

You’ve started selling and your business is validated, but it feels overwhelming or even impossible to take things to the next level. Know that the hard part is over because you’ve already proven that people want to buy your stuff. That’s amazing! Next up, you have your sights set on $100k and you may already be a student of Multi-Stream Machine, but still, some of you will hit what feels like a bottleneck in growth.

Don’t worry! There are four phases to a growing business to pay attention to and we run through each one of them in this episode.

First, it’s important to refine your brand and business, regardless of the phase of business that you are in. That means digging in and getting clear on your business. Ask yourself…

What are you known for?

Why are people buying your product?

You obviously have something they want, so what can you do more of? What can you do less of? A lot of this stage of running a business comes down to the foundation. At every level, you should be refining and turning into that market fit of your business to cue into who your ideal customer really is.

As we go through these four phases that are essential to business growth, remember to take a breath and be the boss of your business! If you would like help navigating this growth phase of your business, then be sure to click here to join the waitlist for our brand new coaching program that is launching in May.

Resources:

Introducing The Product Boss Biz Accelerator, a five-month group coaching program kicking off on May 1st. Head to theproductboss.com/fasttrack to join the waiting list. You’ll be the first to hear more information as we release it, and you’ll be able to grab your spot on the course before everyone else.
Stop leaving money on the table and start tapping into the easiest and quickest way to help your shoppers finish their purchase and recover lost sales with our Abandoned Cart Emails Workshop!
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

354. Finding Your Brand Voice with Claire Doody of Copper Union

Mon, 28 Mar 2022 06:00:00 -0400

Claire Doody joins us for another Small Biz Founders episode – and it’s a very special edition, too. Claire is the founder of Copper Union Apparel, making beautiful clothing for radical fat bodies (sizes 12-38). Where, before, options for plus-sized clothing were limited, Copper Union is making unique and individual pieces available for different occasions, and in colors and designs that completely break the traditional plus-sized mold. Claire has created a bold, vibrant line that aligns with herself and her customers.

At one point, she only designed what she perceived as trends and demand in the marketplace, but those designs didn’t sell. Then, she’d make an incredibly niche, personal piece, that reflected something she would wear, and that piece would fly off the shelves. This valuable experience is what taught her to follow her gut and trust that what’s true to her is what her customers want as well!

Claire has faced many personal and professional challenges, including being diagnosed with cancer, along her journey. However, even after having to take significant time off work, Claire was amazed to come back and be able to continue building Copper Union, without having to start from scratch. One way that Claire did this was by not only using her brand voice to help build a loyal customer base, but also by staying true to herself and following her gut.

We discuss all of this and more in this episode, as well as everything from the shape of the industry to the benefits of a Mastermind. So what are you waiting for? Listen now.

Resources:

Copper Union’s website
Copper Union on Instagram
Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.
Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

353. How We Are Investing in Ourselves This Year to Level Up

Thu, 24 Mar 2022 06:00:00 -0400

We decided to make 2022 the year we level up more than ever before. We’ve invested in ourselves over the years, but never like we are this year. Part of that means that, during this episode, we’re attending our first in-person Mastermind event of 2022 in Greensboro, North Carolina. Lucky for you, you’re being treated to a rare, in-person episode recorded in our hotel room.

While we prepare ourselves, we thought we’d take a moment and run through all the ways we’re investing in ourselves this year. Hopefully hearing how we’re investing in ourselves in 2022 will inspire you to find the best ways to invest in yourselves and your businesses too!

Normally, you hear about our own Mastermind program, but what about the ones we are a part of? All coaches are coached. Even the best coaches and businesses have coaches of their own. Being an entrepreneur is tough and we all need help from others sometimes, it’s totally normal!

We talk about how we made it through the season of life we were in when we first started our business to where we are at now, the other Masterminds we signed up for, the incredible retreats we are planning to attend, and even the coaches and courses we’re investing in. It’s truly a behind-the-scenes look at our 2022 gameplan to level up The Product Boss. We’re excited to share this with you!

Resources:

Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.
Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

352. Four Kids, a Farm, and a Million Dollar Skincare Business with Emilie Toups of Toups and Co Organics

Mon, 21 Mar 2022 06:00:00 -0400

Our Small Biz Owners episodes are where we talk to the owner of a small business in our community, so that their story of starting, growing, and thriving can inspire you to do the same. This time, we’re joined by Emilie Toups of Toups & Co Organics, a multimillion dollar skincare product business on a mission to create beauty inspired by nature.

Emilie first started creating skincare and makeup in her farmhouse kitchen after discovering how organic tallow and other quality, natural ingredients made a huge difference in her skin and her family’s wellness. What started off as an Etsy shop four years ago has now turned into a multimillion dollar skincare business.

Toups & Co Organics is an incredible success story. Not only has the company grown and continues to grow financially, but through the assistance of our Mastermind program and investing in their business, Emilie and her husband, Trent have been able to buy back their time to focus on other things that matter- such as homeschooling their children.

In this episode, we talk about getting over the feeling of needing to do everything yourself, the importance of investing in yourself and your business, how you can conduct job interviews properly when you begin hiring in order to make sure that you find the right help and we even discuss paid ads!

Resources:

Visit the Toups & Co Organics website
Follow Toups & Co Organics on Instagram
Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.
Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

351. Joy Cho Of Oh Joy! on How She Juggles It All

Thu, 17 Mar 2022 06:00:00 -0400

Joy Cho is the founder and Creative Director of Oh Joy!, a graphic design studio, lifestyle brand, and design company that has collaborated with top brands and organizations from Target to Band-Aid – even The White House.

Joy is a master of many trades, having also worked as a graphic designer, blogger, mama of two, consultant for numerous businesses, and having authored six books (with a seventh on the way). She was named one of Time’s 30 Most Influential People on the Internet two years running, and she holds the most popular account on Pinterest with over 15 million followers (something she’s in the Guinness Book of World Records for, by the way).

She joins us to discuss her unusual path to profit. It’s an amazing reminder that no one goes on the same journey as anyone else. Whatever you’re doing and wherever you are in life, your path doesn’t necessarily have to look like anyone else’s. There’s a lot to learn from her account of just how her brand took off and, then, leveled up to the huge success story that they are today.

We also talk about what it’s like to be the face of your business when you’re an introvert. Joy believes it’s something you can learn, and gives advice for anyone who wants to step into the limelight to sell their products but lacks the confidence to do it. She believes the personal connection you can offer to your company can be really meaningful for your customers, so it’s definitely advice worth taking.

This is a wide ranging conversation, where we touch on everything from hiring and scaling your business to the point that feels comfortable to you, how Joy balances work with her family life, and the time Michelle Obama invited Joy to design the annual White House Easter Egg Roll. This episode is a total joy, so listen now!

Resources:

Visit the Oh Joy! website
Follow Joy on Instagram
Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.
Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

350. Success & Supply Chain of Adult Swaddle Blankets with Kimberly Cannon of Pipermoon

Mon, 14 Mar 2022 06:00:00 -0400

Kimberly Cannon is the Small Biz Founder behind Pipermoon blankets. We’ve worked with her in our Mastermind and, now, she’s on hand to tell us her story, what she learned by weathering the pandemic, and so much more.

As you know, we’re always excited to share with you the success stories of our students, Masterminders, and community members – and Kimberly is amazing, so it was really inspiring to speak to her for this episode.

Her brand, Pipermoon, creates and sells adult swaddle blankets made out of soft, jersey knit material. They’re super comfy, and big enough for adults – because why should cozy blankets be just for kids? We could all use a little more of that special feeling of warmth and security these days.

COVID brought unique challenges to everyone, but Kimberly found that people began embracing Pipermoon blankets as a way of sending loved ones a “hug” when they couldn’t do it in person. She is super resilient; you can hear it in her voice. Having overcome so many obstacles over the last few years, in both her personal and professional life, she’s now completely and utterly thriving.

It’s so empowering to see how well she’s doing. It’s a reminder to always look for silver linings and growth opportunities, even when it feels like things aren’t going so well. Hear her story in this Small Biz Founders episode!

Resources:

Pipermoon Website
Pipermoon on Instagram
Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.
Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

349. You're Not Meant to Do Business Alone with Lindsey Schwartz of Powerhouse Women

Thu, 10 Mar 2022 06:00:00 -0400

Lindsey Schwartz is just like all of you. She woke up one day and went, “Wow. I’m meant for something more.” She believes that women are wired to create, and wants to help them put their stamps on the world in a unique way. She’s the founder of Powerhouse Women, and she’s here to share some of her amazing advice.

We met Lindsey at the Lite Pink dinner (she’s a fellow investor!), and we were so impressed by how connected she is to her community. Her book, Powerhouse Woman, tells her journey from working in the world of wellness before moving into entrepreneurship. She touches on many relatable problems that most people go through, like imposter syndrome, and how it grows in proportion to your goal.

We discuss tips on growing and scaling, from how you can turn one big launch into multiple smaller launches to create more engagement, to how you can engage your audience in a way that makes them feel personally invested in your products.

Lindsey felt disconnected from her purpose for many years, but she’s completely turned that around to create a life that she loves. Her mission is to help other women do the same. Tune in to soak up her inspiring entrepreneurial energy!

Resources:

Visit Lindsey’s website
Lindsey was kind enough to provide us with a special link to share with our listeners to be able to join her Girl Gang community for free for one month. Click here to join.
Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.
Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

348. The Path to a Million Is Not Something You Do by Yourself

Mon, 07 Mar 2022 06:00:00 -0400

With the focus the world puts on leadership, it can be easy to forget that no one person runs a company completely on their own. No matter what your business is, you’ll forge relationships along the way – many of them beneficial, all of them educational. We wouldn’t be here today without each other so let us tell you just how important your ties with other people are.

On your path as a product boss, you’ll meet people, pick stuff up, and maintain certain relationships. This will look different every single time and for every single one of you, so don’t feel as though your story will be the same as those around you.

A common thing that we see in product bosses is treating their staff as peers. They may be close friends, but that doesn’t mean that you should talk to them about business decisions when you’re operating at a certain level. At the end of the day, you’re going home with the risk, not them.

Napoleon Hill defined a Mastermind as a meeting of two minds and, to this day, a Mastermind is one of the best ways to find helpful and supportive relationships. The idea is when two minds come together, they form a third mind, and that’s something you can see with us. When we first became friends, we created a third mind that you’re listening to and interacting with today.

Remember if you have big dreams and goals for your business, you don’t need to do this on your own!

Resources:

Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, sign up here for our FREE live training, The Proven Path to a Million Dollar Product-Based Business, where we will discuss the 3 stages of business to grow and level up to a profitable million dollar business that works for you. The Product Boss Mastermind has limited spots available that are open for consideration to applicants $250k and above, apply here.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.
Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.
Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

347. The Mindset of a Million-Dollar Product Boss

Thu, 03 Mar 2022 06:00:00 -0400

One mistake people often make is thinking it all comes down to strategy, when, really, the most important thing is mindset. It can seem daunting or overwhelming to change how you think about running your business as it grows, but these kinds of shifts are critical to being able to scale your success.

Chances are, if you run your own business, you’re a visionary. You have lots of ideas, you spend lots of time thinking about the future, and you dream really big. But the bigger your company grows, the harder it becomes to find the space to live the life you want and avoid burnout.

Sometimes, you might feel like you have complete clarity, but other times, you feel like a chicken flailing around with its head cut off. That burnout comes from not allowing yourself to be the visionary that you are.

That’s why we’re going to spend some time exploring what separates six and seven-figure product boss mindsets from the rest. Make sure to listen to this episode even if your business makes less than that. It never hurts to hear how other people approach their companies, and it might be good practice for when you’re making that income yourself!

For starters, one common trap people fall into as their business grows is not knowing when to stop wearing all the hats. When you start a company, you’re doing everything, or almost everything, yourself. It takes a lot of mental readjustment to get used to the idea of hiring people to do work for you, trusting them to do it to your standards, and even giving yourself permission to step back and focus on other things. But it’s an important step to take because, newsflash, you – the boss of your company – could be the bottleneck!

You’ve earned the ability to pick what you want to do in your company, so pick! You might want to stop going into your store, you might want to hand off your social media accounts, or you might want to step back from production. Great! Now it’s time to hire people to make that a reality.

Remember that you’re not always going to be hiring for a helping hand. At some point, you’re going to need to start attracting leaders who can make decisions and keep things running for you. You’re a decision maker; not a doer, but that doesn’t mean that you have to make every decision yourself. There’s no limit to how much you can grow. Listen to this episode to find out exactly how.

Resources:

Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, sign up here for our FREE live training, The Proven Path to a Million Dollar Product-Based Business, where we will discuss the 3 stages of business to grow and level up to a profitable million dollar business that works for you. The Product Boss Mastermind has limited spots available that are open for consideration to applicants $250k and above, apply here.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.
Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

346. Conviction Marketing with Kelly Roach

Mon, 28 Feb 2022 06:00:00 -0400

Kelly Roach is a very special guest. This is her fourth time appearing on The Product Boss and there’s a good reason we’ve had her on the show more than any other guest. Simply speaking, she’s a marketing genius. We listen to her podcast, we’ve read her book.

As a former cheerleader and Fortune 500 executive, Kelly is now an eight-figure entrepreneur who helps people build and scale companies online. Her multimillion dollar company, Unstoppable Entrepreneur, is the fastest growing coaching program on the market. She’s also the co-founder of The Courageous Brand, designed to create positive societal movement by giving young girls a chance to rise to the top and break the glass ceiling.

Her new book, Conviction Marketing, is out now. We’re here to discuss exactly what conviction marketing is and how it can help any product boss promote their business and get the word out about their products. Kelly’s here to let you know that you can achieve any level of success that you want. Our conversation, like always, is truly inspiring.

We cover it all, from having a unique story, the importance of being authentic to yourself and your brand, and being (or not being) the face of your business. We even talk about the difference between having a following and being able to convert that following into movement and sales. Grab your notebook and listen now!

Resources:

Kelly’s book, Conviction Marketing, on Amazon
Listen to The Kelly Roach Show
Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, sign up here for our FREE live training, The Proven Path to a Million Dollar Product-Based Business, where we will discuss the 3 stages of business to grow and level up to a profitable million dollar business that works for you. The Product Boss Mastermind has limited spots available that are open for consideration to applicants $250k and above, apply here.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.
Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

345. Selling with Video with Krista Mashore

Thu, 24 Feb 2022 06:00:00 -0400

Video is one of the secret tools that can make all the difference in your marketing. It’s cheap, effective, and stats show that good video content can make all the difference to leveling up your sales. Krista Mashore is a top digital marketing consultant and our guest today. She’s here to give us the skinny on how you can use video to boost your business.

Just knowing that we need to use video doesn’t mean we know how to properly utilize it. And starting out with video can be daunting, even though it shouldn’t be. It doesn’t need to be a full Hollywood production. A simple video showcasing your product – we talk about a seller who had an amazing hit with a video of one of her shirts hanging on a chandelier – can make all the difference.

For those of you who are introverts and find the idea of being in front of the camera too scary to take the plunge, don’t let that become a crutch that prevents you from pushing yourself and reaching a new level of potential! For a lot of people, being an extrovert is a muscle that you can exercise and build. It doesn’t have to come naturally. Just don’t give up at the first hurdle.

If you don’t believe us that getting video right is worth your while, listen to what Krista has to say in this episode. She teaches us that a landing page with video on your website will convert to sales 800% more than one without. That’s a mindblowing stat. Even more, an engaging video will perform better than highly produced, glossy content.

So long as the video showcases your product or service effectively, that’s all that matters.

Interruption marketing – that’s where you hook someone in while they’re casually browsing social media instead of actively looking for something to buy – is one of the most effective ways to market. And video is one of the best forms of interruption marketing out there.

Remember that facts tell, but stories sell!

Resources:

KristaMashore.com
F.I.R.E.D. UP with Krista Mashore Podcast
The Ultimate Digital Marketing Playbook for Dominating Your Local Area
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.
Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.
Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

344. Lessons Learned from Retailers, Manufacturers & Brick-and-Mortar Business Owners

Wed, 23 Feb 2022 06:00:00 -0400

In another of our Lessons Learned episodes, we bring you two more inspirational stories from our Multi-Stream Machine students (who are now Masterminders). We’ve already showcased everyone from Etsy sellers to one-of-a-kind, handmade artists, so today, we’re hearing from retailers, manufacturers, and brick-and-mortar business owners.

We talk to Jenny Tse, who regular listeners of the podcast will remember from a recent episode where she discussed her growing Sipping Streams Tea Company. Jenny’s amazing tea company owns and operates the world’s first geothermally heated tea farm, and is based in Alaska.

Also joining us are Joy Williams and Jane Molina from Ninni Co, sisters and sellers of elevated baby products that meet the natural expectations of babies. They’re best known for their truly breastlike pacifier, designed to mimic the real thing.

We’re so excited for you to meet them, hear their stories, and learn from their insights and experiences.

TODAY IS THE LAST DAY TO JOIN MULTI-STREAM MACHINE! That's right, the doors close at 7 pm EST for the Spring Class of 2022, and doors will not reopen again until some time later in the year. If you've been on the fence about joining MSM or just have questions about if MSM is right for you, send an email to hello@theproductboss.com or text “MSM” to +1 (917) 636 - 7609 and we will be more than happy to answer your questions! If you are looking to grow your business by increasing your sales and visibility and improving your systems, then take the leap to join MSM today! You can sign up right here! See you inside!

Resources:

Sipping Streams website and IG
Ninni Co website and IG
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.
Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.
Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

343. Lessons Learned from One-of-a-Kind, Custom & Fresh Food Maker Business Owners

Tue, 22 Feb 2022 06:00:00 -0400

We’re continuing our Lessons Learned series so that you can hear the incredible stories of our Multi-Stream Machine students who’ve seen amazing results ever since signing up.

When we showcase makers, a lot of you ask, “Well, what about artists? It must be completely different for me, right?” And no! That’s not the case. To show you how the same principles still apply, this roundtable discussion features three artistically focused product bosses.

Introducing Suzanne Godbold, Creative Director of Three Best Bakery. Suzanne is a podcast veteran at this point, having appeared on the show several times in the past. She launched Three Best Bakery in 2016 and her amazing boutique shop is now thriving, best known for their super popular smash cookies.

Pet Paintings by Nicole is Nicole’s outlet for their custom artwork. Pet Paintings by Nicole will create a custom portrait of your pet, painted onto a range of products from canvases to jackets to vans. They launched their business in 2015, and are continuing to scale with multiple artists employed under their brand.

Cara Maybee started Desert Rose Equine in 2014, pioneering designed stirrups for use in horse riding. Her products go above and beyond the tack readily available on the market. She’s carved out a name for herself with a highly desirable product within a niche field.

Between the three of them, our showcased business owners are three very different types of artists who prove that the lessons you learn in Multi-Stream Machine are universal. If you’re a creative who doesn’t see yourself being able to apply business advice to your work, then this episode is for you.

The stories you’re going to hear are inspirational, and prove the worth of investing in yourself, so that you can determine your own path to profit, and be prepared with the proper steps to take when your business blows up!

Doors to Multi-Stream Machine are CLOSING SOON ! Be sure to join now so that you don't miss out as it’s the only time MSM will be open for the Spring class of 2022, so sign up now!

Resources:

Three Best Bakery website and IG
Pet Paintings by Nicole website and IG
Desert Rose Equine website and IG
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.
Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.
Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

342. Lessons Learned From Etsy, Makers & Handmade Business Owners

Mon, 21 Feb 2022 06:00:00 -0400

Today, we’re interviewing some incredible product bosses who are handmade business makers and owners. Half the members in our community are makers, so we know that showcasing their success is something that can really inspire you to level up your business and your profits.

We’re joined by Sarah Waggoner, Emily Gallardo, and Mindy Keegan – three of our Multi-Stream Machine students who’ve seen amazing results since signing up.

Sarah is the product boss behind unique bottle and jar sellers, Heartland Lettering, Emily Gallardo is the owner and founder of EJ Clay Co who sell handmade clay earrings, and Mindy Keegan is the mama behind Made for Mama Shop who sell unique mugs designed to become a meaningful part of your life for years to come.

More than just inspiring, their stories are packed with lessons to be learned for anyone, whether you’re just starting out or looking to take the next step forward.

The one common factor between all three of them is that Multi-Stream Machine is what allowed them to create their very own path to profit. Even better, through implementing the modules learned in MSM, each of them saw such amazing results that they were able to pay off the course within a month of joining.

The biggest lesson we want you to take from today’s episode is that each and every one of you has your own path to profit. You just have to figure out what it is!

Tune into this episode to hear all about how Sarah, Emily, and Mindy went from feeling lost and completely disorganized in their business to increasing their sales and being able to scale after implementing the modules they learned in Multi-Stream Machine.

In case you haven't heard, the doors to Multi-Stream Machine are now open for a limited time!! If you are ready to invest in yourself and your business, then join the Spring class of 2022 here!

Resources:

Heartland Lettering website and IG
EJ Clay Co website and IG
Made for Mama Shop website and IG
Doors to Multi-Stream Machine are now open ! It’s the only time it’ll be open for the Spring class of 2022, so sign up now, and make sure you don’t miss out!
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.
Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.
Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

341. How to Protect Your Biz When All Your Sales Come from One Place

Thu, 17 Feb 2022 06:00:00 -0400

You have an incredible business, but if you’re relying on one platform or one main stream of revenue, you may find yourself in trouble in the future because we never know what the future will bring! What would you do if your main stream of revenue no longer existed? Or if the platform you rely on went down? Let's discuss how you can protect your business when you don't have control of the platforms you're selling on.

If you’re relying on one platform, it doesn’t matter how established it is, you might find that something happens and suddenly you’re left without your key, or only, revenue stream. For instance, one of our Multi-Stream Machine and Mastermind students had three successful Etsy shops, but she accidentally used a word that was trademarked and Etsy shut down her shops and she had to start from scratch again.

A second example comes from another one of our Multi-Stream Machine students who has her business on Etsy. A customer complained about her bestseller – the one product she built her entire business around – and that product was taken down.

Now, we aren’t saying you should steer clear of Etsy or even move away from the one platform you’re on because this could happen on any platform you don’t own! Amazon could change their terms of service to something that doesn’t work for you at any time. Shopify could crash. Even if you have your own website, it could be hacked. Remember how helpless some people felt when Facebook, Instagram, and WhatsApp all went down at the same time in 2021?

What’s the best solution to protect yourself and your business? Get. Onto. More. Platforms!

You need to diversify your revenue streams because no one platform is safe. None of us would have predicted a global pandemic would come along and shut down in-person trade shows or close brick-and-mortar stores, right? Here’s how to find more sales platforms, more revenue streams, and the things you have to consider when you use them.

If this episode resonates with you, we want to help you grow your business, get on more platforms, save time, and make more money! The doors to Multi-Stream Machine are now open for a limited time so be sure to sign up today. We can't wait to see you inside!

Resources:

Doors to Multi-Stream Machine are now open ! It’s the only time it’ll be open for the Spring class of 2022, so sign up now, and make sure you don’t miss out!
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.
Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.
Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

340. [BSSC DAY 1] Discover Your Untapped Opportunities

Mon, 14 Feb 2022 12:30:00 -0400

In this episode, we are bringing you the replay of Day 1 of our LIVE Best Seller Secrets Challenge. Today was all about Discovering Your Untapped Opportunities and writing down your 3 best sellers!

Every day at 12 pm EST this week, we are going to teach you (for free) what to do to grow your business with ease and profit and HOW to lean into best sellers to put more money into your pocket as a profitable business.

Over the course of the next four days, you will:

Day 2: Create your best offers to take advantage of your best sellers.

Day 3: Your Year-Round Plan: How to Make More Sales and Grow a Profitable Product-Based Business

Day 4: Learn how to grow your business with EASE by tapping into timing of your best sellers strategy.

Day 5: Discover how to AMPLIFY your best sellers and get the word out!

Sounds amazing, right? There's still time to join us! When you sign up, you'll get access to the Facebook group where the live trainings are taking place, the workbook and a VIP exclusive audio experience with special bonus episodes and each day's training so that you can listen on the go!

Can't make the live on Day 3? We've got you covered! Day 3 is our favorite day because it's when we teach the 3 Secrets of Highly Profitable Businesses to Consistently Generate and Grow Your Revenue Year-Round. Those who show up live will receive a special bonus so if you can't make it live to Day 3, click here to check out the other available dates and times!

[VIP Invitation] We Have a Private Podcast for You!

Fri, 11 Feb 2022 06:00:00 -0400

For the first time ever, we're so excited to announce our exclusive private podcast for the Best Seller Secrets Challenge! It's a VIP audio experience, so you can take the free 5-day challenge into your earbuds. It's only available for a limited time, so you'll be able to binge as we'll be dropping episodes during the Challenge straight from our LIVE trainings to the private podcast feed, along with bonus episodes that won't be anywhere else. So sign up for Best Seller Secrets Challenge and you'll get access to this exclusive audio experience.

Go here to sign up: https://theproductboss.thrivecart.com/best-seller-secrets-challenge/

339. How to Get Customers to Find You

Thu, 10 Feb 2022 06:00:00 -0400

This is the thorn in the side of so many small business owners: how do you get customers to find you? A big business can grow quickly and easily because they have a budget to back up whatever they’re doing. But what about small businesses? There are several strategies you can use to boost your visibility at any level, so let’s discuss them.

Trying to promote and market your business can be daunting – after all, many of you probably didn’t become a product boss because you wanted to spend all your time in lead acquisition. A lot of people think “sales,” but they forget to think “marketing.” And when you’re starting out, you need to make sure that people know about your business, otherwise you’re not going to be as successful as you deserve to be. People can’t buy something unless they know about it!

We’re big fans of bootstrapping, which can take many forms. In pre-COVID times, it often meant going out on the road to conferences and trade shows, making sure you had an in-person presence at important places and events. Well, markets and trade shows are making a comeback so it's time to start thinking about how you are going to market yourself in real life again.

Another good example is how collaborating with a seller platform like Amazon or Etsy can be a game-changer – especially for smaller businesses. A lot of people are put off by the fees that they charge, so we spend part of this episode explaining why you shouldn’t let those fees scare you. Listen now for a rundown of these tips and strategies, plus many more!

Resources:

It’s back!!! We are hosting our FREE 5 day Best Seller Secrets Challenge where you can learn the secrets to maximizing your revenue and growing a profitable business year-round… without having to make more products or spend a cent on ads! This will be a LIVE challenge for product-based business owners, so make sure you sign up today.
Doors to Multi-Stream Machine are opening on February 17th! It’s the only time it’ll be open for the Spring class of 2022, so sign up now, and make sure you don’t miss out!
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.
Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.
Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

338. The Objections Makers Have That Are Keeping Them Stuck

Mon, 07 Feb 2022 06:00:00 -0400

There are a few things that come up again and again when we talk to makers. These mental roadblocks don’t serve any real purpose – they just get in the way! That’s why we’re dedicating this episode to taking some of them apart, explaining why you should stop listening to the nagging voices of doubt in your head, and why you’re a true product boss!

A lot of you are makers because you’re creatives at heart. It makes sense: get so good at making things and it’d almost be silly not to start selling them. The problem is that so many of you run into this mental block as you try to build a business where you think, “I’m not a business person; I’m a creative!” It might seem strange at first, but there’s absolutely no reason why you can’t be both.

Your customers don’t care who is actually making your products so long as the quality stays the same. Think about the products you buy and the brands you support. Would you be upset if you found out that the founder of the company wasn’t personally making each product themselves? Of course not! So, then why do you think that you have to create every single one of your products with your own two hands? The answer is you don’t. It’s just a limiting belief that you, as a maker and product boss, have about your business!

It’s very common to have these limiting beliefs – especially as a maker. So just know you aren’t alone, but that we are here to help. Listen to the episode to hear us go through various examples and show you why you need to shift that mindset – you are an amazing product boss with an incredible product!

Resources:

It’s back!!! We are hosting our FREE 5 day Best Seller Secrets Challenge where you can learn the secrets to maximizing your revenue and growing a profitable business year-round… without having to make more products or spend a cent on ads! This will be a LIVE challenge for product-based business owners, so make sure you sign up today.
Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.
Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.
If you’re interested in taking the lessons from this episode further, you’ll want to sign up for the waitlist to be part of Multi-Stream Machine, and as soon as enrollment opens, you’ll be the first to know!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

337. "Help! I've Been Doing This for Years, Why Can't I Grow My Business?"

Thu, 03 Feb 2022 06:00:00 -0400

It’s really easy to feel like you’re stuck on a hamster wheel. You’re busy – really busy. It’s not like you’re not working hard. You’re moving and doing all the things, but when you stop and look at your progress, it doesn’t seem like you’re actually getting anywhere. We all feel like this at some point after starting a business. It’s completely normal.

You just need to learn how to get off the wheel and start taking steps forward. There are a few basic rules to remember that can completely turn your company's growth around. A lot of you are scared of change. But remember that that’s also normal. Change is a good thing and it’s what we want to achieve so that your business can grow.

The first major tip we cover in this episode is the importance of needle movers. A needle mover is something that takes little effort but pays off with lots of return on investment (ROI). We like to focus on small things that either save time or earn money in the long run. One of the most common things people view as a needle mover is social media, but, the truth is, this isn’t always the case – especially lately. For a lot of people, ROI on social media isn’t actually that strong.

A better example is taking the time to fully understand your numbers. For example, most businesses operate on the 80/20 principle which means that 20% of their products account for 80% of their revenue. If you know which 20% of your products are your best sellers, you can better tailor your whole business operation to capitalize on those products.

To hear us explain this in further detail, as well as discuss the other ways you can finally get your business moving on its way to the next level, listen to the whole episode now.

Today, we are hosting our third and final workshop of The Product Boss’ Guide to Your Best Year. It’s all about the 80/20 rule and we hope you’ll join us live! Be sure to register here because you won’t want to miss this!

Resources:

It’s back!!! We are hosting our FREE 5 day Best Seller Secrets Challenge where you can learn the secrets to maximizing your revenue and growing a profitable business year-round… without having to make more products or spend a cent on ads! This will be a LIVE challenge for product-based business owners, so make sure you sign up today.
If you’re interested in taking the lessons from this episode further, you’ll want to sign up for the waitlist to be part of Multi-Stream Machine, and as soon as enrollment opens, you’ll be the first to know!
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.
Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.
Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

336. Making Big Moves in Alaska & Beyond with Jenny Tse of Sipping Streams Tea Company

Mon, 31 Jan 2022 06:00:00 -0400

In this Small Biz Founder episodes, we’re highlighting the amazing work of Jenny Tse and her business, Sipping Streams Tea Company. She’s a certified tea specialist and Sipping Streams has won multiple prizes (including 1st place) at the North American Tea Championships. But how did she get there and how does she and her partner keep everything running?

Jenny was born in Hong Kong and raised in Alaska where she was active in the local community, selling her family’s vegetables at the local farmers market. After traveling to visit various Chinese tea farms, she was inspired to share the knowledge with her local community.

With restaurateur parents, and after pursuing two previous careers – one of which was as a high school teacher who taught tea classes – Jenny decided to open her own tea room. From there, the rest is history. Jenny published a book filled with her knowledge, has won multiple awards, and was invited to speak at the World Tea Expo. Just this summer, she started the world’s Northernmost tea farm, which is also the only geothermal tea farm in the world. There’s no limit to what she can (and will) accomplish!

We talk about her experience launching and scaling Sipping Streams Tea Company, how it ties into her generational legacy, and how Multi-Stream Machine helped her on her exciting journey, even after she had been in business for several years.

The Product Boss’s Guide to Your Best Year Yet is a FREE series of workshops where we share the biggest tips and tricks to creating financial momentum for the year ahead. Be sure to join here.

Resources:

Sipping Streams Tea Company
Sipping Streams Tea Company on IG
Read Jenny’s book: The Essence of Tea: The Transformational Journey of a Tea Connoisseur
Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.
Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.
If you’re interested in taking the lessons from this episode further, you’ll want to sign up for the waitlist to be part of Multi-Stream Machine, and as soon as enrollment opens, you’ll be the first to know!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

335. Makers Gotta Make Money

Thu, 27 Jan 2022 06:00:00 -0400

We tend to hear the same limitations over and over, specifically from our makers, which is why in today's episode, we want to make sure that you are thinking about things in a way that will benefit you and serve your business. Oftentimes we see this idea of the starving artist mentality in the maker community, either "you don't want to charge too much for something" or "maybe you don't find that there's value in it" or the most common one we hear is "it has to be made by me."

As a handmade business, its really easy to allow this mentality to take over, but when it comes down to it, if you're getting stuck in the belief that other people can't do something the same way you can or people won't buy your product if it isn't made with your own two hands, then you'll eventually hit capacity and won't be able to scale. It's time to break some of these limitations down so that you can move forward with your business.

The most common story we hear is, “I have to make all of my products with my own two hands.” Maybe this is you. Maybe you’ve built your brand identity around the idea of your products being handmade and unique. But, set down the rolling pin for a second and ask yourself, did you ever promise that those hands would only ever be yours? Chances are, your customers don’t care who’s making your product so long as it’s still made with care and held to the same high standard.

So, is it really still worth your time to make every last thing yourself, or can you start scaling?

This is only one example. At the end of the day, makers gotta make money! Your customers need and want your products, so it’s time to get over that starving artist mentality and step into a new mindset of being a true product boss. Tune in – let’s unpack why you shouldn’t let these common beliefs stand in your way.

The Product Boss’s Guide to Your Best Year Yet is a FREE series of workshops where we share the biggest tips and tricks to creating financial momentum for the year ahead. Be sure to join here.

Resources:

Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.
Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.
If you’re interested in taking the lessons from this episode further, you’ll want to sign up for the waitlist to be part of Multi-Stream Machine, and as soon as enrollment opens, you’ll be the first to know!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

334. Why Wasting Time is Worse Than Wasting Money

Mon, 24 Jan 2022 06:00:00 -0400

We know time is finite. It’s one of the scariest things people think about when they start leveling up their businesses. “How will I find time for the other important things in my life?” We’re here to give you a secret. (You can use money to buy your time back!)

A fear of success is completely normal and it’s something we’ve been talking a lot about on The Product Boss lately. There’s a reason for that! It’s very common. When we asked about it during our last Bosses and Breakfast, so many of you put your hands up. That shared experience has stuck with us.

The big reason we find it so scary is the worry that your priorities will shift so dramatically toward your work obligations that you won’t have time for anything else in life – especially important things like family, socializing, and self-care.

Think about pre-cut fruit and vegetables. Some of you may buy these in the supermarket already because you’ve decided your time is worth more than the few extra cents it costs to not have to chop them yourself. Running a business is exactly the same! At a certain point, your time is so valuable that it makes more sense to hire someone else to do some things for you.

Laundry services, pool cleaning, grocery delivery – we shouldn’t be afraid to outsource business-related responsibilities just like we do at home.

That doesn’t mean you have to take yourself away from the things you enjoy most about your business. It’s all about establishing priorities. If, for example, you love fulfilling orders, you just need to figure out what someone else can handle for you that frees up your time to do that. Or maybe, you can find someone to assist you with fulfillment, so that you don’t have to take care of every single order yourself.

Shifting the pieces around will look different for every business, but there’s always room when you have a smart plan. If you’re still not sold yet, and even if you are, tune in to the episode! We explain why your time is so much more valuable than money and why you should do everything you can to avoid wasting it.

The Product Boss’s Guide to Your Best Year Yet is a FREE series of workshops where we share the biggest tips and tricks to creating financial momentum for the year ahead. The first workshop kicks off today so be sure to join here.

Resources:

Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.
Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.
If you’re interested in taking the lessons from this episode further, you’ll want to sign up for the waitlist to be part of Multi-Stream Machine, and as soon as enrollment opens, you’ll be the first to know!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

333. Five Simple Steps to Reach $100k

Thu, 20 Jan 2022 06:00:00 -0400

Chances are, reaching $100k with your business is a lot more realistic than you think. You just need to start running things like a $100k business! Easier said than done, though, right? That’s why we’re laying out these five simple steps that can turn your business dreams into reality.

The first step is simple: can you identify the product that works best in your lineup? The second is a little bit trickier, but still easy: are there any holes you can plug in your systems and processes? Where can you improve things? Once you do both of these, it’s all about upleveling your messaging, which can be as basic as making sure your product photography is on point. Last of all – and you’ll hear us talk about this again because we believe this is your true path to profit – leverage other people’s platforms. Collaborate, partner, and make use of services like Amazon and Etsy.

This isn’t just about pointing you in the right direction. You’re going to come back to these easy steps, time and time again. Especially if, like so many of our listeners, the only thing holding you back is fear or a lack of confidence in your ability to take your business to the next level.

Trust us: you can do this!

Tune in to this episode to hear us break down each of these steps in detail, one by one. Follow these and your business will be reaching the next level in no time.

Resources:

Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.
If you’re interested in taking the lessons from this episode further, you’ll want to sign up for the waitlist to be part of Multi-Stream Machine, and as soon as enrollment opens, you’ll be the first to know!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

332. Be Honest: Are You Afraid of Success?

Mon, 17 Jan 2022 06:00:00 -0400

The second Friday of every year is National Quitters’ Day. Why? Because it’s the day that, statistically, most people give up on their new year’s resolutions. Why is it so difficult to make the changes we really want in life? We know the obvious answers, but have you ever considered that maybe you’re scared of change – of success? Let’s really dive into what that means and what you can do about it.

Let’s compare your business resolutions to a resolution that a lot of people make at the beginning of the year: trying to lose weight. Losing weight couldn’t possibly be scary, right? Well, for many people, it can! There’s the fear of committing to a new way of life, the fear that your lifestyle changes will make you feel less comfortable, and the fear of failure, all of which can contribute to you being afraid to make that change. Business resolutions are no different!

Change is scary – especially when you are wanting to take that next step in your business to become successful. You may experience thoughts such as "I don't want to be successful because I won't have the time" or "I can't scale my handmade business because my customers expect me to be the one making the product." Ultimately, it comes down to your mindset and the limiting beliefs you have that can lead to you being the biggest obstacle on your path to success.

So how can you overcome this? It’s simple, really. It starts with daring to dream – and by trusting in your abilities. Listen for more.

Resources:

Listen to the full Bosses & Breakfast episode here.
Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.
Join the Shop 1 in 5 Small Business Shopping Directory. Get listed now!
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.
Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.
If you’re interested in taking the lessons from this episode further, you’ll want to sign up for the waitlist to be part of Multi-Stream Machine, and as soon as enrollment opens, you’ll be the first to know!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

331. How to Get "Ready-to-Buy" Customers

Thu, 13 Jan 2022 06:00:00 -0400

We often expect our customers to hit that “checkout” button without being prompted or convinced to do so. But that isn’t how people behave. They buy on desire, needs, and wants, and, as a product-based business owner, it's your responsibility to share with them the benefits that your products will bring to their life. Here’s how you can set yourself up for success with customers who are ready to buy.

For starters, you need to consider the "tried and true" foundational method of marketing, which is... know, like, and trust. Better known as… the customer journey! So how can you start building your customer base? First, you’ll want to curate a healthy mailing list – popular advice in our space, but so many of you don’t use it enough! One email a week should be the minimum for most product businesses because, remember, most of those emails won’t be opened or read. Your subscribers are fans, so they’re on your side. You’re not going to upset them by sending too many emails.

Instagram is another good option. It used to be one of the best tools for community building, whereas now, it comes with much more of a mixture of pros and cons. The platform is essentially becoming a selling platform, meaning you have to "pay-to-play" to find new customers. Rather than focusing on selling on Instagram (which you should still do at times!), try shifting your focus towards engaging with your followers and converting them over to joining your email list so that you can market to them.

Sure, you might catch a person at the right moment, but more often than not, it’s not the right time for someone to make a purchase when they see your messaging. They might not open an email or buy anything, but if you’re constantly reminding them that you exist, they will remember you when it comes time to buy. Building an engaged following, a community, and increasing your visibility across multiple platforms is what this episode is all about.

So many of you tell us that you want to turn your product into a six-figure business. Well, let’s do some math, because that goal is probably so much more realistic than you realize. Once you know your numbers, you can forecast your sales. Building up a following of “ready to buy” customers is one of the best things you can do to make sure you get there.

Resources:

Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.
Join the Shop 1 in 5 Small Business Shopping Directory. Get listed now!
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.
Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.
If you’re interested in taking the lessons from this episode further, you’ll want to sign up for the waitlist to be part of Multi-Stream Machine, and as soon as enrollment opens, you’ll be the first to know!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

330. Baking a Six-Figure Business with Suzanne Godbold of Three Best Bakery

Mon, 10 Jan 2022 06:00:00 -0400

Our female founder this week is Suzanne Godbold of Three Best Bakery and one of our Masterminders. She opened her bakery business just three months before the pandemic hit and pivoted her approach to secure a six-figure 2020!

Suzanne decided to take the leap and turn her baking passion into a profession. Her products were flying off the shelves and tasted delicious, but she lacked the systems to scale long term. She ran out of ingredients every day and felt she couldn’t increase volume without sacrificing quality and brand authenticity.

We reflect on our transformational first session with Suzanne and the importance of mindset. With a bit of mindset work, Suzanne built the confidence to double her prices, which contributed to her success and ability to take bigger steps in hiring resulting in her being able to make more room for creative control and growth.

You can hear in her voice how her confidence is growing by the minute, and her sales are reflecting that mindset shift. She’s even created a solid work/life balance, clocking out at 5pm every day to spend time with her family.

The impact joining Mastermind has had on Suzanne is extraordinary. By getting out of her own way and throwing herself into the community aspect of Multi-Stream Machine and the Mastermind, she has broken through her self-limiting ceiling and ended 2021 as a multi six-figure business!

Resources:

Website: threebestbakery.com
Instagram:@threebestbakery
Facebook: ThreeBestBakery
Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.
Join the Shop 1 in 5 Small Business Shopping Directory. Get listed now!
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.
Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.
If you’re interested in taking the lessons from this episode further, you’ll want to sign up for the waitlist to be part of Multi-Stream Machine, and as soon as enrollment opens, you’ll be the first to know!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

329. How to Step Into the Role of Boss of Your Business

Thu, 06 Jan 2022 06:00:00 -0400

Welcome to 2022 – we made it! Now, it’s time to take stock of where our businesses are and map out where we want to take them over the next year. That’s why we’re bringing you The Product Boss’s Guide to Your Best Year Yet. To prepare, we spend this episode exploring how you can step into the role of boss in your business, now matter who you are or how you feel about being a leader.

You might look at other people and wish you could be as forthright and self assured as they are. Rest assured, you can! It all comes down to confidence, and shifting your mindset about yourself and your business.

For example, there’s no need to worry about how everyone perceives what you’re doing because you’re not here for everyone. Your business has its own customers and it appeals to its own demographic. Spending time trying to please everybody or over analyzing what other businesses in the same space might be doing can be a real waste of time. Do you! And remember to own it.

To understand what that really means and more, listen to us break down how you can get out of your own way and step into the role of boss of your business!

Resources:

Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.
Join the Shop 1 in 5 Small Business Shopping Directory. Get listed now!
Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.
If you’re interested in taking the lessons from this episode further, you’ll want to sign up for the waitlist to be part of Multi-Stream Machine, and as soon as enrollment opens, you’ll be the first to know!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

328. From Taking the Leap from Adoption Journey to Business Growth with Erin Port of Simple Purposeful Living

Mon, 03 Jan 2022 06:00:00 -0400

Our female founder this week is Erin Port, the Founder of Simple Purposeful Living, and one of our Masterminders. She took her engaged readers as a blogger, and her informed background as a teacher, and created a product that would give her audience value.

Erin represents another inspiring story of someone reformatting their own personal journey into easy-to-apply lessons that people can take and apply to improve their own lives.

Like most of us, she’s had past businesses and brands that didn't work out, so she knows all about self-doubt. She candidly shares with us the thoughts she had before launching Simple Purposeful Living, and how an encouraging bedtime nudge from her husband lit a fire in her that’s yet to burn out.

It’s moments like that that truly drive her. Her voice glows as she describes her family as her why, how launching the brand and driving to financial success was all meant to fund the adoption of her son, and so much more. It’s clear her heart is in the most beautiful place.

We talk about her humble origins, selling via Amazon, and overcoming those creeping thoughts of imposter syndrome. One of the most inspiring messages to take away from this episode is the impact joining the Mastermind has had on Erin, and how much benefit she saw from implementing the Best Sellers Secret Challenge and Multi-Stream Machine in her business. She believes (and we agree) that sharing ideas with others is one of the best things we can do to learn and grow as entrepreneurs.

Resources:

Simple Purposeful Living
Meal Planner on Amazon
SPL on Instagram
Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.
Join the Shop 1 in 5 Small Business Shopping Directory. Get listed now!
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.
Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.
If you’re interested in taking the lessons from this episode further, you’ll want to sign up for the waitlist to be part of Multi-Stream Machine, and as soon as enrollment opens, you’ll be the first to know!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

327. Marketing Strategies for 2022 to Sell More

Thu, 30 Dec 2021 06:00:00 -0400

Happy new year! We’re really, really, really excited for the year ahead (knock on wood). We want this to be a very big year for your business, which is why now is the time to make sure you don’t have all our eggs in one basket, and that you’re prepared for anything that 2022 might throw at you.

The best thing you can do to level up, and take your business further than ever before, is to make sure you have an amazing marketing strategy. But if there’s one thing the last year has taught us about marketing, it’s that you can’t rely on just one stream. Your marketing strategy needs to look more like a spider web than a straight line.

Any one specific website or platform could go down without warning (remember the Facebook shutdown of 2021?!), or they might change their algorithms (yes, we’re looking at you Instagram) in a way that prevents you from getting the traction you’re used to or rely on for income. It’s time to stop betting it all on social media and focus on POP marketing, instead.

Don’t just use paid ads. Look at adding organic promotion into the mix, as well. Generate word-of-mouth buzz with the right people, collaborate with others, and start building those partnerships. There are so many ways to get your business in front of customers that don’t involve a spreadsheet, so why settle on just one? Bring a pen and paper for this extra informative episode of The Product Boss podcast to help make your 2022 your best year yet!

Resources:

Episode 283: Paid vs. Organic Marketing and How/When to Integrate Them Into Your Business
Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.
Join the Shop 1 in 5 Small Business Shopping Directory. Get listed now!
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.
Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.
If you’re interested in taking the lessons from this episode further, you’ll want to sign up for the waitlist to be part of Multi-Stream Machine, and as soon as enrollment opens, you’ll be notified!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

326. A Reintroduction of Jacqueline Snyder & Minna Khounlo-Sithep of The Product Boss

Mon, 27 Dec 2021 06:00:00 -0400

We believe it’s good to reintroduce yourself regularly, and often – especially when you’ve grown or evolved since your last introduction. So here we go again: we’re Jacqueline and Minna, nice to meet you!

We kicked off the Product Boss podcast back in January of 2018. We all know a lot has changed since last week, let alone in the last four years. The same certainly applies to us as we’ve written a few new chapters in our own stories. So, we’re dedicating this episode to letting you know who we are, now, and what our journey has been as to how we ended up here.

We all remember the first day of school; reintroducing yourself can feel weird. But, as you may remember, the more you do it, the easier it becomes! Reintroducing yourself is a great habit to build as it reinforces the story of your brand and product so that everyone knows who you are and what your business is all about.

In a world where connections mean everything, don’t forget that offering a deeper understanding of yourself invites the same from others.

Resources:

Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.
Join the Shop 1 in 5 Small Business Shopping Directory. It’s holiday-ready, too! Get listed now!
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.
Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

325. 2022: Our Top Advice on How to Make This Your Best Year Yet

Thu, 23 Dec 2021 06:00:00 -0400

If you’re like us and you’ve lost track of time through the pandemic, now is as good a time as any to reground and reset yourself to have your best year yet. 2021 has been a devastating year in many ways, but in purely business terms, some of you have seen some amazing profits. Either way, it’s time to start thinking about the new year ahead. Human beings need to reset and recalibrate every now and then, so let’s do just that as we step into 2022.

Our top advice for 2022 is to level up… level yourself up! Whatever level you’re at, let’s kick things up a notch. It might seem daunting at first, but – trust us – you’ll look back in 2023 wondering why you didn’t take these steps earlier. Everything you do this next year should be with one thought on your mind: How am I going to take my business to the next level?

And if that all sounds too lofty or unattainable, let’s focus in on one of the easiest, most tangible things you can actually do to make it a reality: invest. Don’t worry, we’re not asking you to learn about the stock market. We want you to learn how to invest in yourself!

Spending your hard-earned profits on things that you seemingly don’t need to keep the business running is a tricky hurdle to get over, but that’s what investing in yourself takes. Think of the long term benefits involved and their ability to multiple your results. And remember, what you don’t invest back into your business becomes profit that you’ll be taxed on.

If you’re listening to this, you already understand the value of investing in yourself in terms of time. The next step is simply overcoming the mental hurdle that stops you from spending money on your own development and personal growth. The next step above something like listening to a podcast is enrolling yourself in a course or even more formalized education, then, getting involved with your community or with a mentor, and, finally, joining a Mastermind. We cover all of these steps in further detail in this episode.

Only a tiny fraction of people ever follow through on their new year’s resolutions to make real changes in their lives. You owe it to yourself to be one of them. Grow your product business to the next level and be the best product boss you can be. We sincerely hope our podcast and perspectives are helping you get there and continue to do so into the new year and beyond.

Resources:

Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.
Join the Shop 1 in 5 Small Business Shopping Directory. It’s holiday-ready, too! Get listed now!
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries—because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.
Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

324. From Self-Doubt to Queen of Crowns with Kevlyn Walsh of Festive Gal

Mon, 20 Dec 2021 06:00:00 -0400

In this episode, we are bringing back Kevlyn Walsh, founder of Festive Gal, who you may remember from episode 155 of our Pivot & Sell series back in May of 2020. We have had the honor of working with Kevlyn, for almost a year now, in our Mastermind program and she is going to share with us where her business is at now (hint: it's multiple six figures!)

At the start of her journey, Kevlyn was a school teacher who knew she wanted to leave the the education field when her school went on strike in 2019. Since Festive Gal was making about the equivalent of her teacher's salary, she knew it was time to leave her old life behind to become a full-time entrepreneur. Now, Festive Gal brings in multiple six figures!

Kevlyn’s major growth during the pandemic had her worried that her success was a total fluke and that it wouldn't last in 2021. She was able to strategically implement and lean into some new things which has allowed her business to continue growing and scaling to new levels.

As a result of these actions, Festive Gal brought in even more sales in 2021 than 2020! hanks to wholesale, Festive Gal is now in 200 stores, and have a permanent showroom space.

Early on, Kevlyn realized that she needed to clone herself three times to continue to be able to operate the company at its new levels – so that’s what she did. She hired two more people just like herself to take on the workload. Since then, Festive Gal has expanded to a team of eight!

Continuing an established pattern with our guests, she points to participating in Masterminds, specifically The Product Boss Mastermind, with likeminded people as a catalyst that helped her handle each new step of her entrepreneurial journey.

Kevlyn's growth and success of Festive Gal over the past couple of years is an excellent example of how surrounding yourself with fellow product based business owners, who are at the same level as you, can make all the difference in your business journey.

Resources:

Festive Gal
Festive Gal on IG
Episode 155: Pivot & Sell Stories: Even When You Are Scared Lean In with Kevlyn Walsh of Festive Gal
Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.
Join the Shop 1 in 5 Small Business Shopping Directory. It’s holiday-ready, too! Get listed now!
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries—because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.
Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

323. 6 Key Behaviors of Building a Leadership-Based Company Culture with Marcel Schwantes

Thu, 16 Dec 2021 06:00:00 -0400

Marcel Schwantes is an international speaker, executive coach, and syndicated columnist attracting more than 1.5 million readers per month to his thought leadership pieces. His work has been featured in Inc., Time, Forbes, Business Insider, Fast Company, CNBC, and more global media outlets.

He’s also the host of the wildly-popular podcast Love In Action, born out of Marcel’s belief that strong leadership and company culture start with human empowerment. The truth is, “employee engagement” is a really cold way of saying that you need to care for your employees. When you call it what it truly is – love – you start to see how those behaviors translate into good business outcomes.

He gives us some incredible advice regarding how to grow and scale a small business without ruining the work culture. Surprise! It always comes back to leadership. When you’re hiring based on a shared set of values, rather than hiring as quickly as possible in order to grow, you see that those values actually scale rather well.

We also talk about what sets apart the companies that make Monday-to-Friday drag and those that people love to work for, as well as the six distinct behaviors you can put into place to start seeding a healthy and happy culture.

Resources:

marcelschwantes.com
Listen: Love in Action Podcast
Schedule an appointment for Virtual Training
Instagram: @marcel.schwantes
Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.
Join the Shop 1 in 5 Small Business Shopping Directory. It’s holiday-ready, too! Get listed now!
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries—because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.
Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

322. Female Founders: Ann Williams of Yearly Co.

Mon, 13 Dec 2021 06:00:00 -0400

Happy holidays! We’re excited to be re-airing one of our favorite episodes of the Female Founders series to, once again, highlight the amazing work of Ann Williams of Yearly Co. Hear the amazing story of how she went from making jewelry in her garage to running a successful brick-and-mortar shop – just the kind of inspirational story that’s perfect for this time of year.

Ann is someone we’d known for a long time before having her on the podcast. She was famous in our world after starting an amazing business based on a family tradition where her grandfather would gift her grandmother a gold bangle every year that they were married.

Eventually it became clear that they needed a reliable place to buy gold bangles. Different jewelers charged different amounts for products of varying quality. Ann decided she would start making these high-quality bangles herself.

One thing led to another and soon she was bringing on an intern, and then hiring full-time staff. It can be daunting to put people on your payroll, but Ann says it was something she had to learn to be comfortable with because, ultimately, they were better at some jobs than she was. The right choices are always what’s best for the product, the customers, and the business – even if they’re hard to make at first.

Her experience has pushed her away from diversifying, as she instead prioritizes the improvement of their current products and serving the niche they now dominate. As Ann says, she learned to “grow forward, not in 10 directions.” Serving loyal customers is always the right choice as opposed to pushing to an expanded audience that may bring with it a diluted interest in your project.

Resources:

Yearlyco.com
Yearly on Instagram
Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, sign up here for our FREE live training, The Proven Path to a Million Dollar Product-Based Business, where we will discuss the 3 stages of business to grow and level up to a profitable million dollar business that works for you. The Product Boss Mastermind has limited spots available that are open for consideration to applicants $250k and above, apply here.
Join the Shop 1 in 5 Small Business Shopping Directory. It’s holiday-ready, too! Get listed now!
101+ HOLIDAY CONTENT IDEAS Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year and gets you loyal customers that actually buy from you! The first-ever holiday content marketing plan designed to help you grow your customer base and increase your product sales – without spending a single dollar on ads!
Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

Connect:

Website: theproductboss.com
Instagram: @theproductboss

321. Your Path to a Million Dollar Product-Based Business and Beyond

Thu, 09 Dec 2021 06:00:00 -0400

So, you’ve started your business and things are going well. What are the income milestones you should look out for, now? And how can you leverage your success into further growth? In this follow-up to episode #298, “Stages of a Product Business on the Way to $100k,” we tell you exactly how.

What about salary – when should you expect that to kick in? Have you considered how things like scaling and delegation might evolve on your journey? There are distinct stages in the lifespan of any business and it’s super helpful to know what they are. For example, once you hit the million-dollar stage, you can’t be expected to do it all anymore. And, once you enter the acceleration stage, you shouldn’t be deciding everything yourself any more, either.

This is about stepping into your strengths so that your business can become the best version of itself that it can be. It might seem unimaginable right now, but the goal is to find other people you can rely on so that your business can function without you. This is your path to a million dollar product-based business and beyond.

Resources:

The Product Boss episode #298: “Stages of a Product Business on the Way to $100k”
Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, sign up here for our FREE live training, The Proven Path to a Million Dollar Product-Based Business, where we will discuss the 3 stages of business to grow and level up to a profitable million dollar business that works for you. The Product Boss Mastermind has limited spots available that are open for consideration to applicants $250k and above, apply here.
Join the Shop 1 in 5 Small Business Shopping Directory. It’s holiday-ready, too! Get listed now!
101+ HOLIDAY CONTENT IDEAS Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year and gets you loyal customers that actually buy from you! The first-ever holiday content marketing plan designed to help you grow your customer base and increase your product sales – without spending a single dollar on ads!
Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

320. Reair: Creating Your Dream Business & Life as a Maker with Susan Gordon Pottery

Mon, 06 Dec 2021 06:00:00 -0400

Ep. 320: Today we are delivering to your earbuds a special episode from one of our favorite super-successful handmade businesses, Susan Gordon Pottery. So many makers wonder how to create their dream lives while following their passions. In this episode, Susan Gordon, the founder and Chief Creative Officer of Susan Gordon Pottery shares about being in the top one percent of Etsy to opening a brick & mortar and having products sell out within MINUTES, Susan's journey through business, life, and Masterminds shows the limitless possibilities of being a maker.

Support and follow Susan at:

Susan Gordon Pottery Website

Susan Gordon Pottery Instagram

Resources:

Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, sign up here for our FREE live training, The Proven Path to a Million Dollar Product-Based Business, where we will discuss the 3 stages of business to grow and level up to a profitable million dollar business that works for you. The Product Boss Mastermind has limited spots available that are open for consideration to applicants $200k and above, apply here.
Join the Shop 1 in 5 Small Business Shopping Directory. It’s holiday-ready, too! Get listed now!
101+ HOLIDAY CONTENT IDEAS Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year and gets you loyal customers that actually buy from you! The first-ever holiday content marketing plan designed to help you grow your customer base and increase your product sales – without spending a single dollar on ads!
Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

319. One Big Thing That Super Successful People Do

Thu, 02 Dec 2021 06:00:00 -0400

With the holiday season in full swing, we thought we'd explore the one big thing that all successful people seem to do: consciously choose who they surround themselves with.

You probably hear this advice a lot, but what does it actually mean?

This goes for almost anything in life, but if you have a goal, it helps to be surrounded by people who share it with you. Think about how much help it can be to surround yourself with fellow moms when you first have a kid, or how many people find success losing weight after joining a diet group.

The same principles apply to business!

Spending your time with people at the level you want to achieve has so many benefits. They understand your problems in a way that other people who haven’t been where you are, don’t. Consciously or not, they’ll show you the path to where you want to be if you’re looking in the right places and asking the right questions.

If that sounds too simple on paper and you’re wondering how on Earth you can actually go about making it a reality, that’s where Masterminds come in. They’re a place full of like-minded individuals looking to grow together through connecting with one another and contributing to the group’s common betterment. Find the people you thrive best with, and make your goals a reality, too.

Resources:

Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, sign up here for our FREE live training, The Proven Path to a Million Dollar Product-Based Business, where we will discuss the 3 stages of business to grow and level up to a profitable million dollar business that works for you. The Product Boss Mastermind has limited spots available that are open for consideration to applicants $200k and above, apply here.
Join the Shop 1 in 5 Small Business Shopping Directory. It’s holiday-ready, too! Get listed now!
101+ HOLIDAY CONTENT IDEAS Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year and gets you loyal customers that actually buy from you! The first-ever holiday content marketing plan designed to help you grow your customer base and increase your product sales – without spending a single dollar on ads!
Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

318. How to Build a Brand with Ashley Viola of Meridian

Mon, 29 Nov 2021 06:00:00 -0400

Today, we highlight the amazing work of Masterminder, Ashley Viola, who founded Meridian in 2016 and has since grown it into an amazing, highly sought-after producer and purveyor of beautiful, handmade home decor pieces.

Ashley started her career working with the world famous Muppets. Specifically, she was a producer and director on Sesame Street, tasked with finding ways to produce content and grow the brand on new and emerging platforms. That’s arguably the start of her entrepreneurial journey, as she had to go out and discover new possibilities and turn them into reality before anyone else had laid a path yet.

The skills she developed on Sesame Street transferred right over into launching and running a product line – especially one like Meridian which is sold direct to consumer, and without a reliance on paid ads.

Ashley talks about how she believes the pandemic contributed to the rapid growth she's seen over the last couple of years - her business was fortunate enough to remain operational as the rest of the world closed down and, with everyone stuck indoors, people started making an effort to decorate their homes as nicely as possible.

We also get into the deeper introspective side of business building. What is your identity? Are you a business, just a shop, or a full-blown brand? In Ashley’s case, it seems pretty clear that she’s now operating as the latter! Then we explore what the future holds for Meridian and how Ashley is continuing to turn her plans into reality.

Resources:

Meridian on Instagram
Meridian Website
Product Biz Owners at $200k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, sign up here for our FREE live training, The Proven Path to a Million Dollar Product-Based Business, where we will discuss the 3 stages of business to grow and level up to a profitable million dollar business that works for you. The Product Boss Mastermind has limited spots available that are open for consideration to applicants $200k and above, apply here.
Join the Shop 1 in 5 Small Business Shopping Directory. It’s holiday-ready, too! Get listed now!
101+ HOLIDAY CONTENT IDEAS Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year and gets you loyal customers that actually buy from you! The first-ever holiday content marketing plan designed to help you grow your customer base and increase your product sales – without spending a single dollar on ads!
Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.
Attention: It's the Biggest Small Biz Holiday Collab Ever: For the month of November, over 200 businesses from our Directory are offering exclusive discounts. Don't miss it! Get your FREE discounts guide here: www.shop1in5.com/deals

Connect:

Website: theproductboss.com
Instagram: @theproductboss

317. Invest in Her: Our Journey to Becoming Investors in Lite Pink

Wed, 24 Nov 2021 06:00:00 -0400

Happy Thanksgiving! We recently became investors (for the first time!) after being invited to become part of Lite Pink, a new beverage line run by women, for women. The journey has been way more complicated than we ever imagined, so we wanted to share our story so that you can learn a little bit about what to expect when you invest, and why you should do it!

Investing is one of those topics that’s often not discussed out in the open – and that’s especially true when it comes to women. There’s no reason for that. It’s just going to take a little bit of a push to change things. Now that we’ve seen how beneficial investing can be, we want to kick the door down and hold it open for the next woman to come through.

Lite Pink is something special. It’s a completely female-run business, and more than that, it’s completely female-funded, too. We’ve found it amazing to be a part of something so impactful. We’ve now joined a club made up of other female investors, and our investor calls give us amazing access to work alongside these other entrepreneurs and learn from them in a way we never would have been able to before. Remember: collaboration over competition!

As two first-generation Americans, how could we ever imagine having a literal seat at the table – or, in this case, tables full of 40+ powerful females. And all of them were investing too. It’s a level we never knew we could actually reach.

This is a more candid conversation, as we share a personal mix of humble pride, tears and laughter. We’re learning so much through this experience and we want to share it with you. We hope to inspire you to start having the rare conversation about women and wealth. Lite Pink has a similar mission to us: to connect women around the world. We're so excited for you to listen!

Resources:

The Lite Pink Guide to the Holiday Season - a free guide filled with gifts, exclusive discounts, and gift guides that support woman-owned and small businesses to make your holiday shopping so much easier.
Product Biz Owners at $200k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, sign up here for our FREE live training, The Proven Path to a Million Dollar Product-Based Business, where we will discuss the 3 stages of business to grow and level up to a profitable million dollar business that works for you. The Product Boss Mastermind has limited spots available that are open for consideration to applicants $200k and above, apply here.
Join the Shop 1 in 5 Small Business Shopping Directory. It’s holiday-ready, too! Get listed now!
101+ HOLIDAY CONTENT IDEAS Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year and gets you loyal customers that actually buy from you! The first-ever holiday content marketing plan designed to help you grow your customer base and increase your product sales – without spending a single dollar on ads!
Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.
Attention: It's the Biggest Small Biz Holiday Collab Ever: For the month of November, over 200 businesses from our Directory are offering exclusive discounts. Don't miss it! Get your FREE discounts guide here: www.shop1in5.com/deals

Connect:

Website: theproductboss.com
Instagram: @theproductboss
Follow Lite Pink on Instagram: @drinklitepink

316. Bosses & Breakfast: Holiday Marketing and Messaging

Mon, 22 Nov 2021 06:00:00 -0400

In our Bosses & Breakfast live show, we discussed the ways that businesses, big and small, are already starting to market for the holiday season, what you can learn from them, and what you should be doing, yourself. It went down so well that we wanted to bring you a snippet from the show and encourage you to go and watch the full thing!

Christmas is here! It’s not even Thanksgiving yet, but all of the big stores have already switched over their branding for the holidays. They’ve done the hard work and laid the groundwork, so now it’s time to follow their leads! The Shop 1 in 5 business directory has been festively transformed, too.

It can seem early to be thinking about it, but it’s so important to set the mood, and get customers ready for when they decide that they want to do their holiday shopping, whether it’s right now or Christmas Eve.

The aim should be to create an experience for consumers that turns shopping into more than a chore that needs to be completed. Turning your store – online or otherwise – into an activity or something fun makes it all the easier to gently nudge shoppers toward seeing the potential of your products as gifts. Connect the dots for them, and they’ll thank you for doing them a favor!

This clip left us feeling inspired and motivated to tackle the rest of the week, and we hope it does the same for you. To hear this episode in full (and for future episodes of Bosses & Breakfast) visit our Facebook and Instagram pages. Bosses & Breakfast takes place every Wednesday at 11am ET.

Resources:

Watch the full episode this snippet came from (and future Bosses & Breakfast sessions) on Facebook
Or watch them on Instagram
Product Biz Owners at $200k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, sign up here for our FREE live training, The Proven Path to a Million Dollar Product-Based Business, where we will discuss the 3 stages of business to grow and level up to a profitable million dollar business that works for you. The Product Boss Mastermind has limited spots available that are open for consideration to applicants $200k and above, apply here.
Join the Shop 1 in 5 Small Business Shopping Directory. It’s holiday-ready, too! Get listed now!
101+ HOLIDAY CONTENT IDEAS Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year and gets you loyal customers that actually buy from you! The first-ever holiday content marketing plan designed to help you grow your customer base and increase your product sales – without spending a single dollar on ads!
Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.
Attention: It's the Biggest Small Biz Holiday Collab Ever: For the month of November, over 200 businesses from our Directory are offering exclusive discounts. Don't miss it! Get your FREE discounts guide here: www.shop1in5.com/deals

Connect:

Website: theproductboss.com
Instagram: @theproductboss

315. Gearing Up for Cyber Five

Thu, 18 Nov 2021 06:00:00 -0400

Cyber Five is upon us. Starting with Thanksgiving, we’re about to see five of the busiest shopping days of the year, so what can we do to make sure we’re prepared, and make the most of them?

Thanksgiving used to mark the beginning of the holiday shopping season. Nowadays, it’s more like a midpoint. Don’t be afraid to start early, and do things in a way that suits you. Some people treat all of November as an entire Cyber Month – and remember, you can always change your plans as you go.

Cyber Five is made up of Thanksgiving, Black Friday, Small Biz Saturday, Sunday, and Cyber Monday. For many, they can be the five busiest shopping days of the year, so it’s important to make sure you go in prepared and with a plan.

Listen for our three rules to make sure you can take on the challenge in a way that’s easy and enjoyable.

Resources:

Join the Shop 1 in 5 Small Business Shopping Directory. Get listed now!
101+ HOLIDAY CONTENT IDEAS Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year and gets you loyal customers that actually buy from you! The first-ever holiday content marketing plan designed to help you grow your customer base and increase your product sales – without spending a single dollar on ads!
Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.
Attention: It's the Biggest Small Biz Holiday Collab Ever: For the month of November, over 200 businesses from our Directory are offering exclusive discounts. Don't miss it! Get your FREE discounts guide here: www.shop1in5.com/deals
Mastermind students mentioned in this episode:
Kelly of Cayla Gray- Instagram: @caylagrayco, Website: https://caylagray.com/
Greg of Lodestone Candles- IG: @lodestonecandles, Website: https://lodestonecandles.com/
Debbi of Do Good Adventures- Video on her Shop 1 in 5 Listing, IG: @dogood_adventures, Website: https://dogood-adventures.com/

Connect:

Website: theproductboss.com
Instagram: @theproductboss

314. The Desired Brand Effect with Tracy Matthews of Flourish & Thrive

Mon, 15 Nov 2021 06:00:00 -0400

Our friend and colleague, Tracy Matthews has written her very first book! She’s the custom jewelry designer behind the Thrive by Design podcast and Flourish & Thrive Academy, where she mentors product makers and designers to help them multiply their businesses. And, now, she’s sharing even more of that wisdom through her book, The Desired Brand Effect: Stand Out in a Saturated Market with a Timeless Jewelry Brand.

Tracy has built multiple successful businesses using a methodology she invented to solve problems she was encountering in her own life. That turned into what she teaches now, and our conversation covered everything about it from the importance of creatives and makers in business (and just in general!), to how we should build businesses around our lives instead of forcing our lives to fit around a business.

Resources:

The Desired Brand Effect
Tracy Matthews
Flourish & Thrive Academy
Connect with Tracy Matthews on Instagram
Join the Shop 1 in 5 Small Business Shopping Directory. Get listed now!
101+ HOLIDAY CONTENT IDEAS Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year and gets you loyal customers that actually buy from you! The first-ever holiday content marketing plan designed to help you grow your customer base and increase your product sales – without spending a single dollar on ads!
Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.
Attention: It's the Biggest Small Biz Holiday Collab Ever: For the month of November, over 200 businesses from our Directory are offering exclusive discounts. Don't miss it! Get your FREE discounts guide here: www.shop1in5.com/deals

Connect:

313. When You Can’t Afford Ads, Do This

Thu, 11 Nov 2021 06:00:00 -0400

Anyone who’s run any sort of ads in the last couple of years (or just pays attention to marketing industry news) will know that Facebook recently went through a huge iOS change and ads no longer perform the way they used to. So what other options are there for marketing, either without Facebook or on a budget?

Your social media strategy can practically become a form of advertising on its own, not to mention leveraging your own personal network and, of course, taking advantage of the Shop 1 in 5™ Pledge.

But our favorite alternative to running ads is: collaborating. Collaborations can be paid, but the best ones take the form of a mutual exchange where you and someone else both give each other something and get something back of value in return. Maybe you’re an online-only business who can collaborate with a brick and mortar shop by running a pop-up in their shop for a day. Or maybe you want to team up with another business to run a joint giveaway promotion. The possibilities are endless. Just remember to keep your collaborations with businesses who have a relevant audience to the one you want to reach.

Resources:

The Fun Fall Foodie Giveaway video
Join the Shop 1 in 5 Small Business Shopping Directory. Get listed now!
101+ HOLIDAY CONTENT IDEAS Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year and gets you loyal customers that actually buy from you! The first-ever holiday content marketing plan designed to help you grow your customer base and increase your product sales – without spending a single dollar on ads!
Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.
Attention: It's the Biggest Small Biz Holiday Collab Ever: For the month of November, over 200 businesses from our Directory are offering exclusive discounts. Don't miss it! Get your FREE discounts guide here: www.shop1in5.com/deals

Connect:

Website: theproductboss.com
Instagram: @theproductboss

312. Bosses & Breakfast: Taking Responsibility for Your Results

Mon, 08 Nov 2021 06:00:00 -0400

What’s moving you forward, and how are you driving your results?

We addressed this question in a recent Bosses & Breakfast (every Wednesday at 11 am ET on our Facebook and Instagram pages) and simply had to share it with you all. Tune in to learn how to activate the results you want through smart investment that efficiently uses your time and money. We unpack how to start assigning responsibilities to your business efforts, how to review them and how to pivot when needed. Plus: we share real-life case studies to inspire you to keep showing up and get results faster.

Resources:

Watch this entire episode of Bosses & Breakfast on Facebook or Instagram.
Join the Shop 1 in 5 Small Business Shopping Directory. Get listed now!
101+ HOLIDAY CONTENT IDEAS Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year and gets you loyal customers that actually buy from you! The first-ever holiday content marketing plan designed to help you grow your customer base and increase your product sales - without spending a single dollar on ads!
Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go to directory to discover, support, and shop small businesses all in one place.
If you're a 6-figure to 7-figure business and would like to be considered for The Product Boss Mastermind, apply now, we have limited spots available.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

311. How to Reward Yourself For Your Hard Work

Thu, 04 Nov 2021 06:00:00 -0400

The end of the year is a time for reflection and relaxation. For product bosses, though, it's the busiest time of the year. We go, and go, and go, and go – often for the sake and benefit of others, our business, our customers, and our futures. But, what about right now? We can’t forget to take account of the good work being done and consistently reward ourselves for putting forth the effort to make it all happen.

In this episode, we talk about the best ways to reward yourself and when, and share some examples of ways we’ve done so in the past to help put things in perspective. Hint: Rewarding yourself with a trip to the Galapagos in ten years doesn't cut it! We’re talking small-scale moments of bliss, decisions that hinge on the difference between three shavings of truffle mushroom and five. (We explain that part in a classic Product Boss dinner story.)

Resources:

Join the Shop 1 in 5 Small Business Shopping Directory. Get listed now!
101+ HOLIDAY CONTENT IDEAS Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year and gets you loyal customers that actually buy from you! The first-ever holiday content marketing plan designed to help you grow your customer base and increase your product sales – without spending a single dollar on ads!
Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.
Attention: It's the Biggest Small Biz Holiday Collab Ever: For the month of November, over 200 businesses from our Directory are offering exclusive discounts. Don't miss it! Get your FREE discounts guide here: www.shop1in5.com/deals
If you're a six to seven-figure business and would like to be considered for The Product Boss Mastermind, apply now. We have limited spots available.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

310. Female Founders: Stitching a New Adventure in Entrepreneurship with Debbie Hodge of Stitched Stories

Mon, 01 Nov 2021 06:00:00 -0400

We sit down with fellow female founder and entrepreneur Debbie Hodge to showcase her new product business, Stitched Stories. Launched during the pandemic, Debbie seized control of a difficult situation and turned it into something special that’s now enjoyed by countless people across the country.

Debbie took an old hobby and turned it into something even the TikTok generation can get behind. There’s so much to learn from her story – especially now that she’s entering her post-COVID strategy phase. Hearing the way she’s embraced being a product boss is inspiring stuff!

Resources:

Connect and support Debbie Hodge & Stitched Stories:
Official Site
Instagram
Pinterest
Facebook
Etsy
This episode was recorded live on Facebook. Check it out here!
Join the Shop 1 in 5 Small Business Shopping Directory. Get listed now!
Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go to directory to discover, support, and shop small businesses all in one place.
If you're a six to seven-figure business and would like to be considered for The Product Boss Mastermind, apply now, we have limited spots available.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

309. 2021 Trend Alert: Social Selling

Thu, 28 Oct 2021 06:00:00 -0400

Social selling (selling products and services on social media) is on the rise, and we predict it will be even more popular next year. To get you on board, we’re revealing the top three ways to drive sales on Facebook and Instagram, with tried-and-tested strategies for connecting with your audience on posts, ‘lives’, and DM’s. The best part is you can start right now, wherever you’re at on your social media journey. Remember, it’s not about spending thousands of dollars on influencer marketing or using bots, it’s all about building personal trust with your community and harnessing sales through meaningful connections.

Resources:

The reel highlight
Join the Shop 1 in 5 Small Business Shopping Directory. Get listed now!
101+ HOLIDAY CONTENT IDEAS Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year and gets you loyal customers that actually buy from you! The first-ever holiday content marketing plan designed to help you grow your customer base and increase your product sales – without spending a single dollar on ads!
Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.
If you're a six to seven-figure business and would like to be considered for The Product Boss Mastermind, apply now. We have limited spots available.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

308. Bosses & Breakfast: Internal and External Words for the Holiday Season

Mon, 25 Oct 2021 06:00:00 -0400

Words matter! How you describe your product business is one way to direct how you show up within your brand. In this snippet from our Bosses & Breakfast show (every Wednesday at 11 am ET on our Facebook and Instagram pages), we decode how the power of language helps attach meaning to your business goals to navigate the busiest time of year.

Resources:

Watch this entire episode of Bosses & Breakfast on Facebook or Instagram.
Join the Shop 1 in 5 Small Business Shopping Directory. Get listed now!
101+ HOLIDAY CONTENT IDEAS. Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year and gets you loyal customers that actually buy from you! The first ever holiday content marketing plan designed to help you grow your customer base and increase your product sales – without spending a single dollar on ads!
Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go to directory to discover, support, and shop small businesses all in one place.
If you're a six to seven-figure business and would like to be considered for The Product Boss Mastermind, apply now, we have limited spots available.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

307. Facebook and Instagram Down: How to Survive a Social Media Outage

Thu, 21 Oct 2021 06:00:00 -0400

The unimaginable happened: Facebook, Instagram, and WhatsApp went down for an entire day – and it felt like the whole world had come to a screeching halt. Product-based business owners who rely on social media felt the squeeze. How did you stay connected to your audience?

In this episode, we explain why it’s so important to diversify your business across multiple platforms and give you helpful tips on how to create a backup plan when you’re forced to pivot your outreach strategy. Plus: learn how your email list and our Small Business Shopping Directory are the powerful marketing combo you need to skyrocket your brand.

Resources:

Join the Shop 1 in 5 Small Business Shopping Directory. Get listed now!
101+ HOLIDAY CONTENT IDEAS. Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year, and gets you loyal customers that actually buy from you! The first-ever holiday content marketing plan designed to help you grow your customer base and increase your product sales – without spending a single dollar on ads!
Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.
If you're a six to seven-figure business and would like to be considered for The Product Boss Mastermind, apply now! We have limited spots available.

306. Bosses & Breakfast: Small Business Shopping Directory

Mon, 18 Oct 2021 06:00:00 -0400

The new Small Business Shopping Directory is an all-in-one place for customers to shop, discover and support hundreds of small product businesses this holiday season and every day. A place for you to be visible to new customers. The Directory is ready for more small businesses, like yours, to join.

Resources:

Join the Shop 1 in 5 Small Business Shopping Directory. Get listed now along with hundreds of small businesses - it’s the go to directory to discover, support, and shop small businesses all in one place.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

305. Holiday Decision Time: How Are You Going to Get Customers to Find You?

Thu, 14 Oct 2021 06:00:00 -0400

It’s go time! It’s holiday decision time! How are customers going to find you this holiday season?

Are you still trying to work out your game plan to increase your customer base? If you’re ready to get your brand in front of more eyes then tune in to this episode where we give you the actionable steps to grow your customer list. Plus: get the intel on short and long-term strategies to build a foundation for immediate impact, and future growth.

Resources:

Join the Shop 1 in 5 Small Business Shopping Directory. Get listed now!
101+ HOLIDAY CONTENT IDEAS Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year and gets you loyal customers that actually buy from you! The first-ever holiday content marketing plan designed to help you grow your customer base and increase your product sales - without spending a single dollar on ads!
Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go to directory to discover, support, and shop small businesses all in one place.
If you're a 6-figure to 7-figure business and would like to be considered for The Product Boss Mastermind, apply now, we have limited spots available.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

304. Bosses & Breakfast: Fear and Comparison

Mon, 11 Oct 2021 06:00:00 -0400

Real talk. Fear and comparison can creep in no matter where you are on your entrepreneurial journey, and having constant access to everyone's lives can trigger all sorts of limiting beliefs to come up and stop us in our tracks.

During a recent episode of Bosses & Breakfast (every Wednesday at 11 am ET on our Facebook and Instagram pages), we discussed how to shift out of a hypothetical "what if" spiral, silence your inner critic and get clear on what you truly want in business and life. Tune in to learn how to pay the bills and get aligned with your vision – not other people's timelines.

Resources:

Watch this entire episode of Bosses & Breakfast on Facebook or Instagram.
101+ HOLIDAY CONTENT IDEAS Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year and gets you loyal customers that actually buy from you! The first-ever holiday content marketing plan designed to help you grow your customer base and increase your product sales - without spending a single dollar on ads!
Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go to directory to discover, support, and shop small businesses all in one place.
If you're a 6-figure to 7-figure business and would like to be considered for The Product Boss Mastermind, apply now, we have limited spots available.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

303. You Can Have a Highly Successful Business and a Balanced Life

Thu, 07 Oct 2021 06:00:00 -0400

Yes, you can have a highly successful business AND a balanced life. Finding that sweet spot between being a high-flying business owner and enjoying a balanced life is something we’re always striving for in The Product Boss Community. Your business should fill your bank account – and your passions – in a sustainable way that works for your lifestyle.

In this episode, we show you how we earned more free time outside of the workplace to cherish our leisure time by delegating, hiring in alignment with values, and trusting the team we built. It’s easier said than done, but finding the freedom to invest in the things you love is a beautiful way to celebrate everything you’ve accomplished so far. Tune in to discover how we did it, and how you can too!

Resources:

101+ HOLIDAY CONTENT IDEAS Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year and gets you loyal customers that actually buy from you! The first-ever holiday content marketing plan designed to help you grow your customer base and increase your product sales - without spending a single dollar on ads!
Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go to directory to discover, support, and shop small businesses all in one place.
If you're a 6-figure to 7-figure business and would like to be considered for The Product Boss Mastermind, apply now, we have limited spots available.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

302. Bosses & Breakfast: How to Become a Full-Time Product Boss

Mon, 04 Oct 2021 06:00:00 -0400

Setting goals to pay yourself from your business is a crucial step to making your side-hustle a full-time business. During a recent episode of Bosses & Breakfast, our live talk show (every Wednesday at 11 am ET on our Facebook and Instagram pages), we discussed the importance of setting financial goals to aim for before calculating the steps to get there.

From taking a closer look at your daily expenses to re-investing to further your path, we share the secrets of how to become a full-time product boss – and earn the salary you deserve!

Resources:

Watch this entire episode of Bosses & Breakfast on Facebook or Instagram.
101+ HOLIDAY CONTENT IDEAS Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year and gets you loyal customers that actually buy from you! The first-ever holiday content marketing plan designed to help you grow your customer base and increase your product sales - without spending a single dollar on ads!
Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go to directory to discover, support, and shop small businesses all in one place.
If you're a 6-figure to 7-figure business and would like to be considered for The Product Boss Mastermind, apply now, we have limited spots available.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

301. Create Your Inevitable Success

Thu, 30 Sep 2021 06:00:00 -0400

Tune in to learn about how our community can help you unleash your inevitable potential!

Resources:

Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go to directory to discover, support, and shop small businesses all in one place.
If you're a 6-figure to 7-figure business and would like to be considered for The Product Boss Mastermind, apply now, we have limited spots available.

Connect:

Website: theproductboss.com
Instagram: @theproductbos

300. Bosses & Breakfast: Mindset and Selling

Mon, 27 Sep 2021 01:00:00 -0400

Today, we invite you to embrace a new mindset around selling. This episode is a segment taken from our weekly “Bosses and Breakfast” live talk show, which we do every Wednesday at 11am (ET) on our Facebook and Instagram pages.

We often get asked, ‘How do I sell without sounding sale-sy’. It’s time to shift your mindset and learn that selling is not a negative or bad thing. You started your product-based business to solve a problem and your customers are waiting for you to connect with them by telling and showing them. Tune in as we walk you through how you can talk about your product, show the value to your customers, and feel good about it.

Resources:

Check out Bosses & Breakfast every Wednesday at 11 am (ET)
101+ HOLIDAY CONTENT IDEAS Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year and gets you loyal customers that actually buy from you! This is the first-ever holiday content marketing plan designed to help you grow your customer base and increase your product sales - without spending a single dollar on ads!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

299. When You Have a Small Email List with Jess Miller of Bella Vida Candles

Fri, 24 Sep 2021 06:00:00 -0400

There is a path to profit for each product entrepreneur. In this episode, we feature a success story from one of our students. We hope this episode inspires you and proves you can build and grow your business the way you want to.

Jess Miller was making candles as a hobby up until the pandemic. After investing in Multi-Stream Machine and nurturing her small but loyal following, she made $120,000 and still found the time to take six weeks off. She has created a six-figure B2C business model that syncs with her needs and used her intuition and imagination to create a brand experience that goes beyond just selling candles.

Tune in to hear how she maximizes profitability with a small email list and the creative ways she makes long-term connections to her audience.

Resources:

Website: bellavidacandles.com
Instagram: @bellavidacandles
The doors to our signature course Multi-Stream Machine are NOW OPEN!! This is where we teach product-based business owners, like you, how to 2x -4x your businesses in months, not years by increasing your visibility and sales across multiple platforms. Check out www.multistreammachine.com. This is the last time to join in 2021! Doors close TONIGHT at 7pm EDT!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

298. Stages of a Product Business on the Way to $100k

Thu, 23 Sep 2021 06:00:00 -0400

Let us guess, you have a fabulous business idea, big dreams to hit six figures… and absolutely no idea of how to get there. Are you looking for a path forward to up level your product based business to reach that validation revenue mark?

Tune in as we unpack the three stages to $100k, from ideation and profitability to large-scale growth and big profits. We’ll identify the obstacles holding you back and give you clarity on your personal path to profit so that you can make those six-figure dreams a reality. You’ll realize you’re not alone on this journey and take inspiration from others to find your own way.

Resources:

The doors to our signature course Multi-Stream Machine are NOW OPEN!! This is where we teach product-based business owners, like you, how to 2x -4x your businesses in months, not years by increasing your visibility and sales across multiple platforms. Check out www.multistreammachine.com. This is the last time to join in 2021! Don't miss it!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

297. Growing on Etsy and Beyond with Rachel Dunn of Rachel Dunn Jewelry

Wed, 22 Sep 2021 06:00:00 -0400

When Rachel Dunn struggled to sell her handmade jewelry in 2018 and 2019, she didn’t give up. Instead, she invested in building a support network that could cheerlead her on as she juggled being a mom with a full-time job.

Since joining the Multi-Machine Stream group, she found the answers and tools to build her business. Now, she’s hit 1000 orders on Etsy and growing her sales platforms. Her order requests went up 83% this year, and she is aiming to make $52k next year – and this is her side hustle!

Tune in to get inspired from Rachel and questions we answer from the community.

Resources:

Etsy: etsy.com/shop/racheldunnjewelry
Instagram: @racheldunnjewelry
The doors to our signature course Multi-Stream Machine are NOW OPEN!! This is where we teach product-based business owners, like you, how to 2x -4x your businesses in months, not years by increasing your visibility and sales across multiple platforms. Check out Multi-Stream Machine This is the last time to join in 2021! Don't miss it!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

296. Scaling a Handmade Business Fast with Annika Benitz Chaloff of HeyMavens!

Tue, 21 Sep 2021 06:00:00 -0400

After getting burnt out from her first business venture, Annika Benitz Chaloff felt like a failure and literally threw her entire inventory in the dumpster. Now, she’s bringing in 40k a month, has been able to employ a team of 13 people, stayed as a handmade business, created a vast social media following, and a gorgeous storefront in Nashville, Tennessee.

Tune in to discover how Multi-Stream Machine changed her business outlook and life forever

Resources:

Website: heymavens.com
Instagram: @heymavensxo
The doors to our signature course Multi-Stream Machine are NOW OPEN!! This is where we teach product-based business owners, like you, how to 2x -4x your businesses in months, not years by increasing your visibility and sales across multiple platforms. Check out Multi-Stream Machine. This is the last time to join in 2021! Don't miss it!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

295. Tapping into In-Person Markets with Stacy Kramer from Atelieh

Mon, 20 Sep 2021 06:00:00 -0400

Stacy Kramer is a maker and started selling handmade crochet plushies last September and hasn’t looked back since. After joining Multi-Stream Machine (our signature course), she was able to hone in and identify her best-sellers, and has perfected her marketing and sales strategy. She now crushes her goals and has made a potential deal to have her product in a Hallmark store.

Tune in to find out how she transformed her business with us in just 90 days and made her investment back from purchasing Multi-Stream Machine in only 10 weeks!

Resources:

Website: atelieh.ca
Instagram: @atelieh.crochet
The doors to our signature course Multi-Stream Machine are NOW OPEN!! This is where we teach product-based business owners, like you, how to 2x -4x your businesses in months, not years by increasing your visibility and sales across multiple platforms. Check out Multi-Stream Machine. This is the last time to join in 2021! Don't miss it!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

294. The Big Secret: Test and Try

Thu, 16 Sep 2021 06:00:00 -0400

Experimentation and failing are an integral part of building and scaling a brand, and we would know because we’ve sampled just about every strategy you can think of.

In this episode, we dive into the various ways you can test and try things in your business and share lessons learned from our past experiences. Everyone always asks us: “How do I grow my business, what do I need to do?” And everyone always wants a concrete or linear answer. But, here’s the thing: it takes testing and it takes trying. This episode is all about testing and trying (what we’ve done on our own paths and within this same mantra of entrepreneurship) and how to move forward in your business. How can you test and try in your business? Let’s get started on how you can approach testing and trying in product, platforms and marketing.

Resources:

The doors to our signature course Multi-Stream Machine open TOMORROW!! This is where we teach product-based business owners, like you, how to 2x -4x your businesses in months, not years by increasing your visibility and sales across multiple platforms. Mark your calendars to check out www.multistreammachine.com. Don't miss it, doors are only open for a limited time!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

293. Rock Your Holiday Promotions Challenge Day 1: Important Holiday Dates for Every Product-Based Business

Mon, 13 Sep 2021 06:00:00 -0400

You are in for a treat today - you’re tuning into Day 1 of the Rock Your Holiday Promotions Challenge. This is super special access to the audio of our video training of our FREE 5-day challenge that over 10k product bosses go through every year to make their holiday season epic.

Today, you can listen to the very first day of the Rock Your Holiday Promotions Challenge and if you love it, we invite you to join this free challenge so you can get access to the slides, worksheets, action steps and community to help you through. Sign up here! By the end of this challenge, you'll know exactly what you will be selling this holiday season, what products you will offer, what dates your promotions will be held and know how to boost your sales even beyond the holiday season. All for free. All in the month of September! Can you imagine how you will feel in just a few short days knowing that you have prepped this early for the holidays? Join us! It starts today September 13th.

---

Holiday season is just around the corner, and this year will be a game-changer for online businesses.

Are you ready for the holiday rush?

Don’t worry; we’ve got you. This episode gives you a roadmap to the “Cyber 5” and how to prepare for the important dates that will be crucial for your end-of-year success.

Resources:

Take the Rock Your Holiday Promotions Challenge where over 10,000 product bosses come together every year to create EPIC holiday sales. See you there! (Sept 13th-17th)
What will you learn?
Day 1: Mark the most crucial Holiday Dates for every product-based business.
Day 2: Create Your Best Offers to take advantage of the holiday hype.
Day 3: Amplify the Holiday Mood and share it with the world.
Day 4: Pre-schedule your Holiday Promotions so you’re ready to sell at the right time to your customers.
Day 5: Boost your sales to create a revenue-generating plan BEYOND the holiday season and into 2022.

You don’t want to miss this, join in now!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

292. You've Made a Product, Now What?

Thu, 09 Sep 2021 06:00:00 -0400

While walking her dog the other day, Jacqueline spoke to a neighbor who asked her a frequently asked question: “I’ve made a product. Now what?”

Trying to wrap your head around the “what now?” steps can keep you stuck, so we thought we’d break down the fundamentals that you need to think about so you have a roadmap from conception and creation, right through to becoming a (thriving) company.

Resources:

Take the Rock Your Holiday Promotions Challenge where over 10,000 product bosses come together every year to create EPIC holiday sales. See you there! (Sept 13th-17th)
What will you learn?
Day 1: Mark the most crucial Holiday Dates for every product-based business.
Day 2: Create Your Best Offers to take advantage of the holiday hype.
Day 3: Amplify the Holiday Mood and share it with the world.
Day 4: Pre-schedule your Holiday Promotions so you’re ready to sell at the right time to your customers.
Day 5: Boost your sales to create a revenue-generating plan BEYOND the holiday season and into 2022.

You don’t want to miss this, join in now!

Connect:

Website: theproductboss.com
Instagram: @theproductboss to see behind the scenes and other fun happenings.

291. Bosses & Breakfast: Entrepreneurial Math

Mon, 06 Sep 2021 06:00:00 -0400

Today, we're inviting you to tap into a millionaire mindset of growing by way of multiplication over addition. This is the “entrepreneurial math” we’re referring to. This episode is a segment taken from our weekly “Bosses and Breakfast” live sessions, which we do every Wednesday at 11am (ET) on our Facebook and Instagram pages.

We reflect on some golden nuggets of wisdom from "Miracle Morning Millionaires" by Hal Elrod and apply them to some of our clients' businesses to show how you can increase exponentially when you take intelligent shortcuts. Plus, we bust the typical product business myths that are holding you back from upleveling your business – and your bottom line.

Resources:

Check out Bosses & Breakfast every Wednesday at 11 am (ET)
Sign up for the Rock Your Holiday Promotions Challenge (Sept 13th-17th)
Read: “Miracle Morning Millionaires: What the Wealthy Do Before 8AM That Will Make You Rich” by Hal Elrod

Connect:

Website: theproductboss.com
Instagram: @theproductboss

290. The 80/20 Rule for Product-Based Business

Thu, 02 Sep 2021 06:00:00 -0400

The 80/20 rule lets you divide and conquer your business strategy by streamlining your efforts, so you invest your time, energy, and money where it counts.

Tune in to hear how we apply the 80/20 rule to business and help you push your best sellers forward. Focusing on the products that embody your concept will make your company memorable in a saturated market.

After this episode – and our Rock Your Holiday Promotions Challenge – you’ll have everything you need to get 100% with 20%!

Resources:

Take the Rock Your Holiday Promotions Challenge (Sept 13th-17th)
Watch the FREE live workshop series where we show you how to:
Get more done in less time
Scale your product-based business
Unlock your best selling products
Be totally prepared for the busiest time of the year
Watch before the replays expire on Sept 5! https://www.theproductboss.com/replay
Grab your copy of The 80/20 Principle here

289. Case Studies of Scaling Product Businesses: For Makers, Manufacturers & Retailers

Mon, 30 Aug 2021 06:00:00 -0400

When it comes to scaling your product business as a maker, manufacturer, or retailer, it really is a case of “seeing is believing.” As coaches, we’re fortunate to see incredible success stories from our community, so we thought we would present a select few today, so you feel and hear the real world potential.

We examine how b.e.happe designs grew her hat knitting company while traveling with her kids on the road, and discuss the intelligent strategies that helped DomeDock elevate their offering and diversify their marketing channels. Lastly, we chat about getting creative with your product and harnessing the power of social media to create beautiful results like Oakland Tea Co.

Resources:

Join the FREE LIVE workshop series where we show you how to:
Get more done in less time
Scale your product based business
Unlock your best selling products
Be totally prepared for the busiest time of the year

Sign up here rockyourholidaypromotions.com/workshop-sign-up

b.e.happe designs: Website: behappedesigns.com Instagram: @behappedesigns
DomeDock: Website: domedock.com Instagram: @dome_dock
Oakland Tea Co.: Website: oaklandteacompany.com Instagram: @OAKLANDTEACO

Connect:

Website: theproductboss.com
Instagram: @theproductboss

288. Imposter Syndrome and How to Keep Your Blinders On

Thu, 26 Aug 2021 06:00:00 -0400

Sometimes it’s hard to find the sweet spot between inspiration and distraction. In this episode, we delve into an issue that all business owners face at some point in their growth trajectory: imposter syndrome! When it comes to decision-making, it’s important that you (and only you) are in the driving seat, and you’re asking the right questions to reach your unique goals.

Tune in to gain tips on how to shut out the noise hindering your vision or taking you down a rabbit hole that doesn’t make sense for your brand – or your customers.

Resources:

Join the FREE LIVE workshop series: rockyourholidaypromotions.com/workshop-sign-up

Connect:

Website: theproductboss.com
Instagram: @theproductboss

287. Debunking the Myths Behind Makers Scaling Their Business

Mon, 23 Aug 2021 06:00:00 -0400

We all want to know that we can make a million dollars, so we're debunking outdated myths around the makers' business model to help you feel inspired to build and scale your company to its full potential.

First off, makers do not have to make everything they sell. Outsourcing does not depersonalize your connection to the brand or dilute your product's value.

Secondly, makers can be millionaires. It's all about surrounding yourself with the right people and seeing real-life maker-to-rich stories you can relate to. Tune in to hear about just a few of our incredible self-starters who turned their maker business into a well-oiled product machine.

Still don't believe us? Join our free Makers Guide to Scaling Workshop to uncover the secrets to uplevel your business and reach your dream goals. Let's MAKE it happen!

Resources:

Join the FREE LIVE workshop series: rockyourholidaypromotions.com/workshop-sign-up

Connect:

Website: theproductboss.com
Instagram: @theproductboss

286. How to Keep Your Head on Straight This Holiday Season

Thu, 19 Aug 2021 06:00:00 -0400

This year is flying by, so we thought it would be a great time to check in with ourselves and make sure we’re making the right decisions to reach our end-of-year goals. With the holiday season creeping up on us and consumer spending on the rise, it’s time to set priorities so we can end this year on a high.

Listen in to find out how we’re clearing our schedules and getting our to-do list done!

Resources:

Join the FREE LIVE workshop series: rockyourholidaypromotions.com/workshop-sign-up
Join the Small Business Shopping Directory

Connect:

Website: theproductboss.com
Instagram: @theproductboss

285. The Product Bosses Guide to Getting Holiday Ready

Mon, 16 Aug 2021 06:00:00 -0400

The back-to-school season is upon us, so get ready to sharpen your pencils, your business strategy, and your bottom line with our FREE live 3-part workshops to get you holiday ready.

Tune in to hear how we're conquering the pain points most product-based businesses deal with during this sales quarter and how you can do more than ever without sacrificing time spent with those you love.

Resources:

Join the FREE LIVE workshop series: rockyourholidaypromotions.com/workshop-sign-up
Join the Small Business Shopping Directory

Connect:

Website: theproductboss.com
Instagram: @theproductboss

284. Why We Spent 100k on the Small Business Shopping Directory and Shop 1 in 5 Pledge

Thu, 12 Aug 2021 06:00:00 -0400

Last year, consumers’ values and shopping habits transformed drastically. As brick-and-mortar establishments were put on pause and the world went online, we reached out to our community, evaluating their needs during these unprecedented times. Our mission was to find a solution that made a real difference to small businesses.

The seed for the Small Business Shopping Directory and Shop 1 in 5 Pledge was born – and it took shape fast! Within 48 hours, we had 600 subscribers and excellent press coverage, which gave us the confidence (and the rankings) to invest $100,000, elevating the Small Business Shopping Directory and consumer experience to the highest of standards, boosting member benefits – not to mention their bottom lines – in the process.

In this episode, we reflect on our journey, from premise to promotion, and how we brought our most significant professional projects (yet) to life!

Resources:

Connect:

Website: theproductboss.com
Instagram: @theproductboss

283. Paid vs. Organic Marketing and How/When to Integrate Them Into Your Business

Mon, 09 Aug 2021 06:00:00 -0400

Paid vs. organic marketing has been popping up in many of our mastermind coaching sessions recently, so we thought we’d dedicate an episode to how to integrate paid and online marketing in your business.

Creating business agility is crucial when building a brand, and it’s essential to spread your resources across your buckets, so you don’t go into shock when one marketing funnel comes to a screeching halt (yes, we’re looking at you, Facebook!)

This episode outlines the pros and cons of paid, organic, and partnership marketing to help you navigate the ever-evolving marketing landscape so you can invest your money where it counts.

Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline." The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

ATTENTION product-based business owners… What if you could multiply your revenue streams and create a sustainable business that makes you money in months, not years? Enrollment for our signature course, Multi-Stream Machine, opens up soon! You can join the Multi-Stream Machine waitlist here.

Resources:

The Small Business Shopping Directory opens to the waitlist on Wednesday! Make sure you are on the waitlist here to get early access.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

282. What to Do if You Want to Improve Your Discoverability on Google

Thu, 05 Aug 2021 06:00:00 -0400

After a short and sweet hiatus, we’re kicking off the summer season with more super-valuable content for your growing business. Today, we’re diving into the backend of Google and exploring the different ways you can improve your visibility as a small business on Google search results.

Most of us have a vague idea of what a keyword is; we use them whenever we’re searching for the latest must-have on Google. However, fewer people are fluent in keyword manipulation and how to climb up the rankings on Google, sidestepping the big brand coverage to be seen on the first two pages of search results.

This episode breaks down search word relevancy, the boosting capabilities of quality backlinks, and why featuring your business on The Small Business Shopping Directory could help your Google visibility. You’ll step away with the actionable steps (and words) to elevate your rankings online RIGHT NOW. What are you waiting for!?

Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

Resources:

Connect:

Website: theproductboss.com
Instagram: @theproductboss

The Product Boss is a production of Crate Media.

281. Reair: Why You Need to Start Planning for Holiday Sales Now

Mon, 02 Aug 2021 10:30:00 -0400

Ep. 281

280. Reair: How to Get More Email Subscribers for a Product-Based Business

Thu, 29 Jul 2021 10:30:00 -0400

Ep. 280

Today we are re-airing one of our most important episodes! We're answering one of our most popular questions we get ALL THE TIME: "How do I grow my email list?" In this episode, we are here to help with tips for you to get more email subscribers and start using your list as your new superpower!

Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

279. Reair: The Right Questions to Ask When Approaching Manufacturers

Mon, 26 Jul 2021 10:30:00 -0400

Ep. 279

Knowing what questions to ask when approaching a manufacturer or contractor is an integral part of growing your product business into something you love - in the short-term and long-run. This episode is all about the fundamental questions in manufacturing. We break down the 8 important questions you should ask each manufacturer or contractor to make sure its the right one for you - when you're scaling your product and your business. We love this episode because it really is Product Boss 101 for all of our growing product bosses.

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

278. Reair: Why Holiday Content is Different Than Any Other Time of Year

Thu, 22 Jul 2021 10:30:00 -0400

Ep. 278

Christmas in July? Yes, it's time to start thinking about the holiday season! We are re-airing one of our favorite episodes today and while you'll hear us refer to 2020, the takeaways and a-ha's still ring true and will help you make an impact this year. We answer some of your holiday content questions like "How do I engage with my customers without sounding sales-y?" "How do I connect with my customer's needs this holiday season?" and "How can I make the holiday season different this year?". Grab your pen, notebook, and PSL because today we're talking all about what makes holiday content so unique!

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

277. Reair: 3 Secrets to more Sales and Visibility (for more profit)

Mon, 19 Jul 2021 10:30:00 -0400

Ep. 277:

Today we’re teaching YOU The 3 Secrets to Growing Your Product-Based Business Sales and Visibility for more profits. What questions to ask yourself about your business to ensure your systems and processes are laying a good foundation. If you want your ideal client to not only find you but become a raving fan and learn how to diversify your revenue streams, this episode is for you!

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

276. Innovation with a Shopify Managing Director with Lynsey Thorton

Thu, 15 Jul 2021 10:30:00 -0400

Ep. 276:

Our special guest today is Lynsey Thornton, Managing Director of US West @ Shopify. With a background in design, project management, and business, she focuses on building high capacity, cross-functional teams in growing tech companies. She created the first-ever UX Research team and as her focus shifted, she moved into the role of General Manager for Core Product, building the company’s flagship product along the way. She is currently focused on scaling Shopify in the United States by enabling independence and success for entrepreneurs in the entire Region.

Lynsey discusses how listening to the Shopify audience and innovating early in the Pandemic not only assisted countless businesses to get online for the first time but further solidified the Shopify brand by supporting small and local businesses. From showing up for your audience to pivoting and providing a better experience than Amazon, to continuing to invest to remove any obstacles that your consumers face. Listen in, you'll want to hear how you can innovate and better connect with your audience.

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

275. Reair: Hard Truths to Growing a Product Biz Today

Mon, 12 Jul 2021 10:30:00 -0400

Ep. 275: In today's episode, we're reairing one of our favorite episodes ever, Hard Truths to Growing a Product Biz Today. If you're new here, we are so excited to share one of our most popular episodes ever with you. If you're a longtime listener, we still encourage you to tune in and listen. You never know what new lessons and "aha" moments might stand out to you now that didn't before.

Being so immersed in the product world, we have seen firsthand the trends of the changing landscape of retail and how the product business marketplace is rapidly-changing in the modern world. In this episode, we are going to share four hard truths about product based businesses which might push you out of your comfort zone, but also must be considered if you are serious about growing your business.

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

274. Balancing Business and Motherhood with Cat & Nat of #MOMTRUTHS Podcast

Thu, 08 Jul 2021 10:22:00 -0400

Ep. 274: We are SO honored to welcome Cat & Nat, co-hosts of #MOMTRUTHS Podcast, on the show today! These fellow biz besties & business partners are an incredible duo that know how lonely and isolating motherhood can be and they share it truthfully, honestly, and with comedy. Their hilarious honesty and friendship have led to an incredible career as podcasters and now as product bosses with their recently launched brand, TAYLIVI.

In this extra special episode, we're getting a behind-the-scenes look at how these phenomenal women went from biz besties to biz partners to life partners. Their mission is to give mom's a space where they know they are not alone, free of judgment, and are able to find fun in motherhood. From going on tour to creating memberships and building a product-based business inspired by their daughters, Cat & Nat share how they balance business and motherhood.

Support and follow Cat & Nat at:

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

273. Reair: The 30 Second Video That Converts to Sales - Without Sounding Sale-sy

Mon, 05 Jul 2021 11:59:00 -0400

Ep. 273: In today's episode, we're reairing one of our most popular episodes of all time, The 30 Second Video That Converts to Sales - Without Sounding Sale-sy. If you're new here, this episode will give you a freebie that will help you stand out. If you're a long-time listener, we still encourage you to tune in and listen. You never know what new strategies may stand out to you now that didn't before!

We believe that video is the number one way to convert and connect with your customer. That's why today we're giving you this extra special freebie! This exact 30-second video script will help you show up and stand out. We've seen SO many of our students use this script and gain confidence and sales. Thirty seconds of bravery leads to a 30-second video that can change how you stand out this quarter.

[Download the script here]

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

272. The Power of Your Brand with Angie & Mike Lee, Co-Founders of Soul CBD

Thu, 01 Jul 2021 10:30:00 -0400

Ep. 272: Today we're sharing a conversation we had with not one, but two, very special guests - Angie & Mike Lee, the brother and sister partnership behind Soul CBD. Together, they created a product-based business to help people with natural products. With different and unique backgrounds, Angie & Mike have grown an incredible business that provides relief to millions of people. In this episode, they're sharing how they built a business from the ground up, the importance of their brand, and how being authentic to themselves set their brand apart.

Connect and support Angie and Mike at:

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

271. Reair: Your Customer's Journey

Mon, 28 Jun 2021 10:30:00 -0400

Ep. 271: In today's episode, we're reairing one of our most popular episodes of all time, Your Customer's Journey. If you're new here, this episode will help you understand your customer's journey to buying. If you're a long-time listener, we still encourage you to tune in and listen. You never know what new strategies may stand out to you now that didn't before!

Knowing your customer's journey is key to understanding how you can best serve them. But how do you map out a customer journey? In this episode, we're breaking down how you can understand your customer on multiple platforms whether they are there to discover brands & products or when they have the intent to buy.

This episode originally aired at: https://www.theproductboss.com/thepodcast/episode90

Download the two worksheets mentioned for this episode - https://www.theproductboss.com/customerjourney

Links mentioned:

The Product Boss Mastermind

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

270. What Matters Most in Publicity for Product Businesses with Sabina Hitchen of Press For Success

Thu, 24 Jun 2021 10:30:00 -0400

Ep. 270: In this extra special episode, we're joined by expert PR Strategist, Sabina Hitchen! As an entrepreneur, public speaker, and publicity strategist, Sabina is dedicated to amplifying the voices of small business owners. With her business, Press for Success, she's able to help turn business owners into PR pros.

Today, she's sharing her wealth of knowledge on how to feel confident in knowing what you need to get your product-based business out there. From showing up in media to building strategically, Sabina is sharing her expert tips. Get ready to learn the tools you need to know for what matters most in showing up for your product-based biz.

Support and follow Sabina at:

Links mentioned:

The Product Boss Mastermind

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

269. Reair: 3 Simple Ways to Boost Your Product Sales

Mon, 21 Jun 2021 11:19:00 -0400

Ep. 269: In today's episode, we're reairing one of our most popular episodes of all time, 3 Simple Ways to Boost Your Product Sales. If you're new here, this episode will give you three ways to boost your product growth and sales. If you're a long-time listener, we still encourage you to tune in and listen. You never know what new strategies may stand out to you now that didn't before!

So often we hear product bosses wondering how they can get more sales and boost growth in their product-based business. In this episode, we're going over three simple and effective ideas to help product-based biz owners get to their bottom line. If you're ready to focus on what's working, get on new platforms, and keep it simple then this is the episode for you!

This episode originally aired at: https://www.theproductboss.com/thepodcast/episode84

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

268. Becoming Unstoppable, Empowered, and Financial Free with Kelly Roach of The Unstoppable Entrepreneur

Thu, 17 Jun 2021 10:30:00 -0400

Ep. 268: Joining us today is the brilliant Kelly Roach, Founder of The Unstoppable Entrepreneur, host of The Unstoppable Entrepreneur Show, and Co-Founder of Give Her Courage. Kelly helps turn overworked service-based entrepreneurs into seven-figure CEOs, by teaching them how to leverage timeless business principles, employed by billion-dollar corporations, with the speed and agility of the most powerful online marketing strategies of today.

In her second time joining us on the show, Kelly is sharing how she believes in empowering education to allow individuals to achieve financial freedom. From building a team, empowering yourself, and making your vision your north star in your life and business, Kelly is talking all about how to allow your vision to drive your life. She's giving tips on how to build a team and stay true to the vision and values you have in your business.

Connect and support Kelly at:

Brought to you by The Product Boss Mastermind. Imagine where could your business be in 3 months, 6 months, or 12 months if you went all-in on your business now! It’s time to level up and become the visionary of your business. The Product Boss Mastermind is designed to facilitate a breakthrough year in your business and life through coaching, connections, and true masterminding. If you're ready to take the leap and never make a decision alone again, apply to join The Product Boss Mastermind NOW! Space is limited and we're looking for serious product-based business owners who are ready to grow into 6 or 7-figure product bosses.

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

267. Reair: Three Emails Every Product Biz Needs

Mon, 14 Jun 2021 10:30:00 -0400

Ep. 267: In today's episode, we're reairing one of our most popular episodes of all time, Three Emails Every Product Biz Needs. If you're new here, this episode will give you the three emails that every product-based business needs. If you're a long-time listener, we still encourage you to tune in and listen. You never know what new strategies may stand out to you now that didn't before!

One of our most popular questions is "What emails should I be sending my customers?" In this episode, we're sharing the three most important emails you should have set up for your product-based biz. Grab your pen and notebook - these examples are ones you won't want to miss!

This episode originally aired at:

https://www.theproductboss.com/thepodcast/episode91

Links mentioned:

The Product Boss Product Biz Community
*Klaviyo
Active Campaign
Sign up for our email list and get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine"

*Please note we decided to become affiliates of the partners above because we LOVE them so much. We wanted to be able to offer our community and listeners discounts, free trials, and more by partnering with these brands. And we only partner with brands we actually use. We may earn a small commission as affiliates of these brands.

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

266. Investing in Influencer Marketing with Yasmine Parrish of Muse Makers Management

Thu, 10 Jun 2021 10:30:00 -0400

Ep. 266: This week we're sharing a chat we recently had with Yasmine Parrish, Chief Action Officer and Founder of Muse Makers Management! As a seasoned communication and brand strategist with over a decade of experience, Yasmine is telling us how using micro-influencers alongside engaging digital and experiential campaigns can grow your product-based business. She's sharing the benefits, best practices, and more of how to to create win-win partnerships with influencers.

Support and follow Yasmine at:

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

265. Bosses & Breakfast: The Impact of a Single Product

Mon, 07 Jun 2021 10:30:00 -0400

Ep. 265: In today's episode, we're sharing a snippet from Bosses & Breakfast - it's our weekly LIVE talk show - a casual conversation over coffee where we chat business, momlife, and everything in between. Join us every Wednesday!

In this clip, we're discussing the power a single product can have on the market. Our businesses can become not only a part of who we are but can also evolve into a symbol of resilience and strength. The fascinating endurance of something as simple as red lipstick can shape the way people feel and express themselves.

There were SO many comments from those of you who joined us LIVE sharing how your products are making a mark on your audiences. Check out the full episode here on our Facebook page.

Links mentioned:

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

264. The Triumphs and Challenges of an Entrepreneur with Jacqueline & Minna and Tack Lee, Host of The Inventions Show

Thu, 03 Jun 2021 10:30:00 -0400

Ep. 264: In this extra special episode, we're sharing an interview that we recently had with Tack Lee, host of The Inventions Show Podcast. We had such a great interview where Tack chatted with us about entrepreneurship and all the triumphs and challenges in business and life. In this fun & in-depth conversation, you'll get to learn more about us and how being entrepreneurs has shaped our lives.

Connect and support Tack at:

Links mentioned:

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

263. Bosses & Breakfast: Get Dreamy

Mon, 31 May 2021 10:30:00 -0400

Ep. 263: In today's episode, we're sharing a snippet from Bosses & Breakfast - it's our weekly LIVE talk show - a casual conversation over coffee where we chat business, momlife, and everything in between. Join us every Wednesday!

As product-based business owners, we are so often caught up in the tangible dreams for our businesses and lives that we forget to dream about our long-term goals. In this clip, we're asking you to think about your "why". Remember - you are worthy of your dreams. So together we're getting dreamy and allowing ourselves the space to dream without judgment.

There were SO many comments from those of you who joined us LIVE sharing how they are making their businesses the vehicle to their dream lives. Check out the full episode here on our Facebook page.

Links mentioned:

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

262. Seeing an Opportunity & Pivoting to Fit the Market with Jedd Gold

Thu, 27 May 2021 10:30:00 -0400

Ep. 262: This week we're bringing you an extra special episode with the CEO & Co-Founder of Artkive, Jedd Gold. With his business, Jedd is solving the problem for parents of what to do with all the art kids create. From starting as an app and side hustle to being featured on The Today Show and helping tens of thousands of parents, Jedd is sharing the incredible story of how he solved a problem by creating this astounding product-based business.

Support and follow Jedd at:

Artkive Website
Use code "PRODUCTBOSS" to get $20 off your first box
Artkive Instagram
Lifekive Website
Lifekive Instagram

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

261. Reair: 5 Ways to Grow Your Product Business

Mon, 24 May 2021 10:30:00 -0400

Ep. 261: In today's episode, we're reairing one of our most popular episodes of all time, 5 Ways to Grow Your Product Business. If you're new here, then this episode will teach you 5 ways to grow - and where to look for opportunities as you think about your business for the future. If you're a long-time listener, we still encourage you to tune in and listen. You never know what new strategies may stand out to you now that didn't before!

Time and time again we hear product bosses asking "How do I grow my business?". In this episode, we're sharing five foundational things product-based business owners should always be thinking about as they grow. No matter what product you sell, these 5 strategies will help you build up your business for success.

This episode originally aired at: https://www.theproductboss.com/thepodcast/episode112

Links mentioned:

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

260. What to Invest In For Your Business Growth

Thu, 20 May 2021 10:30:00 -0400

Ep. 260: As a product-based business owner, it can feel like you're juggling all the things and need a shortcut to help you save time or money. Today, we're weighing in on a question we hear so many product-based biz owners ask: "Should I save my time or should I save my money?" If you've been struggling on know what to invest in to grow your business then get ready as we dive into what parts of your business to lean into.

Links mentioned:

The doors to our signature course Multi-$tream Machine are OPEN!! This is where we teach product-based business owners, like you, how to 2x -4x your businesses in months, not years by increasing your visibility and sales across multiple platforms. Mark your calendars to check out www.multistreammachine.com. Don't miss it!

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

259. Reair: You CAN Sell Your Products without FB Ads

Mon, 17 May 2021 10:30:00 -0400

Ep. 259: In today's episode, we're reairing one of our most popular episodes of all time, You CAN Sell Your Products without FB Ads. If you're new here, then this episode will help you discover ways to organically grow your product-based business. If you're a long-time listener, we still encourage you to tune in and listen. You never know what new strategies may stand out to you now that didn't before!

In this episode, we're demystifying a big question we hear so many of our product bosses asking. Have you ever wondered "How can I sell my products without paying for ads?" We're here to tell you there is no magic spell for selling your product with ads! Today, we're sharing different strategies to organically market your product, be successful, and sell your products!

This episode originally aired at: https://www.theproductboss.com/thepodcast/episode170

Links mentioned:

A Year of Content

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

258. How to Break Even and Get Profitable, Fast

Thu, 13 May 2021 10:30:00 -0400

Ep. 258: Whether you're still in the start-up stages of your business or you're a seven-figure business thinking of trying something new, there's a test and try stage that can be limited in both time and money. Today, we're sharing our tips on how to break even & get profitable, fast. As the creative visionary of your business, you are building yourself up to have a close touch in the development of your business. If you're feeling stuck in the scarcity of your test & try stage, we want you to know that you can break even and have a profitable product.

Join Multi-$tream Machine NOW

257. Bosses & Breakfast: 3 Organic Marketing Tips

Mon, 10 May 2021 10:30:00 -0400

Ep. 257: In today's episode, we're sharing a snippet from Bosses & Breakfast - it's our weekly LIVE talk show - a casual conversation over coffee where we chat business, momlife, and everything in between. Join us every Wednesday!

Right now, we are in a gifting time of year for product-based businesses. This is the time to make sure your biz is visible and to be marketing! In this clip, we're sharing the three organic ways of marketing we see that are working for people.

There were SO many comments from those of you who joined us LIVE sharing what they've done to market their businesses, and how they're able to organically grow their businesses right now. Check out the full episode here on our Facebook page.

Links mentioned:

The doors to our signature course Multi-$tream Machine open in 4 DAYS!! This is where we teach product-based business owners, like you, how to 2x -4x your businesses in months, not years by increasing your visibility and sales across multiple platforms. Mark your calendars to check out www.multistreammachine.com. Don't miss it!

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

256. Early Access: Day 1 Best Seller Secrets Challenge: Discover Your Untapped Opportunities

Thu, 06 May 2021 10:30:00 -0400

Ep. 256: In this extra special episode, we're doing something we've NEVER done before!! Today, we're giving you early access to Day 1 of our [free] 5-day Best Seller Secrets Challenge! If you're ready to get cozy with your numbers, identify your best seller, best month, best selling platform, and learn how to use that data to generate more revenue then this episode is one you won't want to miss! It's time to stop throwing spaghetti at the wall and discover your untapped opportunities.

Join our [free] 5-day challenge, the Best Seller Secrets Challenge! In just five days, we'll help you lean into what's selling right now by teaching you how to look into your numbers, understand what your customers want from you, and how to use your best sellers to grow a thriving business. The Best Seller Secrets Challenge starts on May 10th. Sign up here!

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

255. Bosses & Breakfast: Projecting Revenue: Your Busy Months vs Your Slow Months

Mon, 03 May 2021 10:30:00 -0400

Ep. 255: In today's episode, we're sharing a snippet from Bosses & Breakfast - it's our weekly LIVE talk show - a casual conversation over coffee where we chat business, momlife, and everything in between. Join us every Wednesday!

Have you ever hit a slow month in your business and started freaking out wondering "Why isn't what I'm doing working anymore??" Guess what - everyone feels that way sometimes. After your busy months, it can be worrying to start having slow months. We want you to know that your business isn't broken. In this clip, we're talking about discovering the cycle of your business, consumer spending habits, and how to project your revenue in busy months and slow months.

There were SO many comments from those of you who joined us LIVE sharing the limiting beliefs that hold them back, and how they overcome those fears. Check out the full episode here on our Facebook page.

Links mentioned:

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

254. What’s Working Now for Product Businesses in 2021

Thu, 29 Apr 2021 10:30:00 -0400

Ep. 254: Now that we're past Q1 and well into Q2, we can see the trends for the year and what is working for product-based businesses in 2021. Today we want to share the changes and trends we're seeing that are working and what's not working. Let's make 2021 work for your business as we consider some of the trends we see happening now.

Links mentioned:

Belloost

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

253. Bosses & Breakfast: Biggest Limiting Beliefs of Makers

Mon, 26 Apr 2021 10:30:00 -0400

Ep. 253: In today's episode, we're sharing a snippet from Bosses & Breakfast - it's our weekly LIVE talk show - a casual conversation over coffee where we chat business, momlife, and everything in between. Join us every Wednesday!

So many times as product-based business owners our minds can tell us "I can't make a million dollars", "A Million dollars is not for me, that's for other people", or "Makers can't be millionaires." We want you to know that you are not alone. You can take those limiting beliefs and squash them - you can dream bigger. In this clip, we're sharing some of the most common limiting beliefs we hear and how to overcome them.

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

252. Ask Yourself: What is My Business Known For?

Thu, 22 Apr 2021 10:30:00 -0400

Ep. 252: Some of the most important advice we can give you as a product-based business owner is to be known for something. Doing this simple thing will help you eliminate the overwhelm of decision-making, highlight what you sell to your customers, and gain momentum as a product-based business. In today's podcast episode we're showing how simple but powerful being known for something truly can be.

Links mentioned:

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

251. Reair: Scaling Handmade

Mon, 19 Apr 2021 10:30:00 -0400

Ep. 251: In today's episode, we're reairing one of our most popular episodes of all time, Scaling Handmade. If you're new here, then this episode will help you discover seven ways to grow and scale your handmade business. If you're a long-time listener, we still encourage you to tune in and listen. You never know what new strategies may stand out to you now that didn't before!

Today we're sharing seven ways to scale your business, even if you aren't a handmade business! There are so many ways to keep the special touch in your business while also focusing on scaling your biz. If you're ready to grow your business and stay creative while scaling, grab a pen and notebook - this special reair of one of our most popular episodes is one you won't want to miss!

This episode originally aired at: https://www.theproductboss.com/thepodcast/episode92

Links mentioned:

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

250. How to Change Your Life and Business in the Next 12 Months

Thu, 15 Apr 2021 10:30:00 -0400

Ep. 250: As we're headed into Q2, now is the time to reflect on the year so far and start vision casting on how to move forward through the rest of the year as a product-based business owner. Say it with us: "This is the year I will change my life AND my business!" Today we're focusing on creating a plan for the rest of the year that aligns your actions to meet your dream life. Get ready to move forward with focus, determination, and clarity for the rest of the year and beyond!

Links mentioned:

[FREE WORKSHEET] How to Change Your Life and Business in the Next 12 Months
The Product Boss Podcast: Ali Kriegsman Co-Founder of Bulletin
Multi-$tream Machine [Join the waitlist now!]
*Shopify [Grab your 14-day FREE Trial of Shopify here]
*ROLLO Label Printer
*ROLLO Generic Labels
*ShipStation [Get a 30-day free trial here!]

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

249. Bosses & Breakfast: Sales and Promotional Strategies for Mother's Day

Mon, 12 Apr 2021 10:30:00 -0400

Ep. 249: In today's episode, we're sharing a snippet from Bosses & Breakfast - it's our weekly LIVE talk show - a casual conversation over coffee where we chat business, momlife, and everything in between. Join us every Wednesday!

In this clip, we're talking about all things momlife and how to be a part of the conversation that's happening now as product bosses get ready for Mother's Day. This is the 2nd biggest buying season and we're helping YOU to plan sales and promotional strategies around Mother's Day.

There were SO many comments from those of you who joined us LIVE sharing what you're doing to stay ahead of the game. Check out the full episode here on our Facebook page.

Links mentioned:

The Unicorn Store

Bosses & Breakfast is a weekly LIVE we host on The Product Boss Instagram & Facebook where we sit down and chat business, momlife, and everything in between. It’s a really fun time! It’s a conversation among friends and we’d love to see you there! Grab your coffee and join us every Wednesday at 11am Eastern!

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

248. How to Build a Goddamn Empire with Ali Kriegsman Co-Founder of Bulletin

Thu, 08 Apr 2021 10:30:00 -0400

Ep. 248: We are THRILLED to have our friend, Ali Kriegsman, join us on today's podcast episode! Ali is the Co-Founder and COO of Bulletin as well as the author of her new book How to Build a Goddamn Empire. As a recipient of "Forbes 30 Under 30" and one of Fast Company’s "Most Creative People in Business", Ali has helped thousands of brands expand their distribution and sell in both offline and online stores all around the country.

Today, Ali is sharing how her book supports and empowers small businesses by sharing small stories about businesses as they're growing empires. Her goal is to help women redefine the word "success" with every chapter of her book. With her passion and invaluable knowledge in wholesale and entrepreneurship, Ali is sharing how she helps to make entrepreneurship feel real and accessible for women.

Connect and support Ali at:

Purchase a copy of Ali's book How to Build a Goddamn Empire
Ali Kriegsman Website
Ali Kriegsman Instagram

Links mentioned:

Bulletin

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

247. Bosses & Breakfast: Stepping Into a New Season: Spring Cleaning Edition

Mon, 05 Apr 2021 10:30:00 -0400

Ep. 247: In today's episode, we're sharing a snippet from Bosses & Breakfast - it's our weekly LIVE talk show - a casual conversation over coffee where we chat business, momlife, and everything in between. Join us every Wednesday!

The time for spring cleaning is officially here! In this clip, we're talking about the "D" in our DONE Method. We're discussing the different ways you can spring clean by designating space for your business in your workspace, mental space, and calendar space.

There were SO many comments from those of you who joined us LIVE sharing what you already have existing, ways to move forward with the things you want, and how to let go of the things you don't want. Check out the full episode here on our Facebook page.

Links mentioned:

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

246. The Secret Sauce of Being Authentic to Yourself as a Product Boss with Jamie Kern Lima

Thu, 01 Apr 2021 10:30:00 -0400

Ep. 246: Today we're sharing a very special interview with billion-dollar product boss, Jamie Kern Lima, Co-Founder of It Cosmetics and author of her new book Believe It! After creating It Cosmetics from her living room and building her business for 8 years, she sold it to L'Oréal for 1.2 BILLION dollars. Jamie is the FIRST female CEO in L'Oréal's 100+ year history. As a mother of two, wife, entrepreneur, author, billion-dollar business success story, thought leader, philanthropist, and champion of women, Jamie has an incredibly unique and invaluable insight into what it takes to build a product-based business.

Jamie is sitting down to chat with us about her new book, Believe It, finding your deep "why", and finding confidence in yourself as a product-based business owner. She's sharing the real story of how she went from a woman who didn't believe and trust in herself to becoming a woman who has broken through her own self-doubt barrier, fully believes in herself, and trusts in her own intuition. As she peels back the layers of her "why", Jamie shares the healing realization that you are not alone.

Support and follow Jamie at:

Purchase a copy of Jamie’s book Believe It
**Jamie is donating 100% of her author proceeds from Believe It to Feeding America and Together Rising
Jamie Kern Lima Website
Jamie Kern Lima Instagram
Jamie Kern Lima Facebook
It Cosmetics

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

245. A Candid Global Conversation Amongst Product Coaches with Therese Ortenblad

Mon, 29 Mar 2021 10:30:00 -0400

Ep. 245: This week we're bringing you a fun, special, and unique episode unlike any we have done before! Joining us from across the pond is Therese Ortenblad, fellow product-based business coach and founder of the Small Business Collaborative. In what was originally planned to be a podcast interview "swap", we've decided to team up and talk all things product from a diverse group of product-based business coaches. At this virtual round table, we're chatting with Therese and getting candid about diversity, cultures, and the global impact on small businesses.

Connect and support Therese at:

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

244. Discovering Your Mindset About the Meaning of Wealth with David Meltzer

Thu, 25 Mar 2021 10:30:00 -0400

Ep. 244: We're so honored to introduce today's guest, David Meltzer, Co-Founder of Sports 1 Marketing and formerly served as CEO of the renowned Leigh Steinberg Sports & Entertainment agency, which was the inspiration for the movie Jerry Maguire. Today he's sharing the journey that led him to become a multi-million-dollar business owner by age 30, understanding that money doesn't buy happiness, and the importance of having a mindset that aligns with what you want.

Support and follow David at:

David Meltzer Website
Email David at david@dmeltzer.com

Links mentioned:

Leigh Steinberg Sports & Entertainment

If you’re ready to stop piecing information together from service-based coaches and start seeing real growth in your product-based biz - like more sales, visibility, profit, and time - check out The Product Boss Mastermind! At the end of the day, we need each other to help pull us up on the hard days and enjoy and celebrate with each other on our most amazing days. In The Product Boss Mastermind, you will never feel alone again.

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

243. Female Founder: Raising Your Average Cart Value to Level-Up with Dr. Alexis, ND of Eco Chic Movement

Mon, 22 Mar 2021 10:30:00 -0400

Ep. 243: This week we're so excited to be chatting with Dr. Alexis Reid, ND - CEO and Chief Scientist of Eco Chic Movement. As a Naturopathic Doctor and mom, she is telling us all about her passion for formulating non-toxic skincare products. While selling to both wholesale businesses like Whole Foods and through her website, Dr. Alexis, ND is sharing how re-evaluating her numbers helped her realize that raising her average cart value could exponentially level-up her business.

Connect and support Dr. Alexis at:

Links mentioned:

Hey Mavens!

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

242. On-Air Coaching Session with Suzanne Godbold of Three Best Bakery

Thu, 18 Mar 2021 10:30:00 -0400

Ep. 242: In this episode, we're sharing a snippet from our recent on-air Coaching Session with Suzanne Godbold of Three Best Bakery. We recently invited some of our Multi-$tream Machine students to submit questions that we could coach and answer live.

In her Coaching Session, Suzanne said, "I need help increasing pricing or bundling specific products/offering free shipping to increase my revenue from online sales."

In this clip, we're helping Suzanne find new ways to market her business and strategies to price her products. We're talking about creative ways to grow her business both in-person and online. Check out the full episode here on our Facebook page (Suzanne's Coaching Session starts at 6:15).

Support and follow Suzanne at:

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

241. On-Air Coaching Session with Stacey Ventura of Be Blends

Mon, 15 Mar 2021 10:30:00 -0400

Ep. 241: In today's episode, we're sharing a snippet from our recent on-air Coaching Session with Stacey Ventura of Be Blends. We recently invited some of our Multi-$tream Machine students to submit questions that we could coach and answer live.

Stacey's needle-moving question was "How do I learn how to, and decide what to delegate to others, so that I can take myself away from the small, day to day tasks, and enable myself to focus on the things that will move the needle and propel me forward. How do I get those systems in place so my business will run and I can narrow in on the activities that facilitate growth?"

In this clip, we're helping give Stacey strategies around building her team. As a maker and a brick-and-mortar, we want Stacey to have the freedom to stabilize her business so she can focus on the parts of her business that she loves most. Check out the full episode here on our Facebook page (Stacey's Coaching Session starts at 35:51).

Connect and support Stacey at:

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

240. The Law of Success Using the Mastermind Principle

Thu, 11 Mar 2021 11:30:00 -0400

Ep. 240: We've been hearing so many questions lately like "How do I grow my business?" or "I want to reach unimaginable success. What do I do?" Well, friends, the best way to answer this is by looking at what some of the most successful minds have done - by joining a Mastermind. If you're ready to know if and when a Mastermind is right for you, how it can benefit your business, and why with a Mastermind you never have to be alone again, grab a pen a notebook! This episode is one you won't want to miss!

Links mentioned:

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

239. Bosses & Breakfast: Breaking the Glass Ceiling to Create Your Millionaire Mindset

Mon, 08 Mar 2021 11:30:00 -0400

Ep. 239: In today's episode, we're sharing a snippet from Bosses & Breakfast - it's our weekly LIVE talk show - a casual conversation over coffee where we chat business, momlife, and everything in between. Join us every Wednesday!

In this clip, we're chatting about what it takes to create a millionaire mindset as product-based business owners. From shifting the way we talk about business to joining masterminds with like-minded biz owners, we're talking about how we can all work together to shift into the millionaire mindset.

There were SO many comments from those of you who joined us LIVE sharing how you're breaking your own glass ceilings and creating your millionaire mindsets. Check out the full episode here on our Facebook page.

Links mentioned:

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

238. Creating Your Dream Business & Life as a Maker with Susan Gordon Pottery

Thu, 04 Mar 2021 11:30:00 -0400

Ep. 238: So many makers wonder how to create their dream lives while following their passions. Today, Susan Gordon, the founder and Chief Creative Officer of Susan Gordon Pottery is sharing how being a part of a Mastermind helped her transform her business. From being in the top one percent of Etsy to opening a brick & mortar and having products sell out within MINUTES, Susan's journey through business, life, and Masterminds shows the limitless possibilities of being a maker.

Support and follow Susan at:

This episode was recorded LIVE on FB! Check it out here!

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

237. Female Founder: Reimagining Your Business Journey with Lara Van Slyke of Lara B. Designs

Mon, 01 Mar 2021 11:30:00 -0400

Ep. 237: Today we are joined by our very special guest, Lara Van Slyke, founder of Lara B. Designs! From designing to making and selling, Lara has built a widely profitable business for her handmade leather handbags. Through growing and scaling her business, she has been able to reimagine her business to fit the different seasons of her life and journey as a maker.

Connect and support Lara at:

This episode was recorded LIVE on FB! Check it out here!

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

236. Bosses & Breakfast: How to Stabilize & Scale Your Business for Success

Thu, 25 Feb 2021 11:30:00 -0400

Ep. 236: In today's episode, we're sharing a snippet from Bosses & Breakfast - it's our weekly LIVE talk show - a casual conversation over coffee where we chat business, momlife, and everything in between. Join us every Wednesday!

In this clip, we're talking about the infinite staircase business owners climb between stabilizing and scaling their businesses and what makes those two things different.

We saw SO many comments from those of you who joined us LIVE sharing if you're in "stabilize" mode or if you're focused on scaling. Check out the full episode here on our Facebook page.

Links mentioned:

B.E. Happe Designs

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

235. Bosses & Breakfast: Nature vs. Nurture of Being an Entrepreneur

Mon, 22 Feb 2021 11:30:00 -0400

Ep. 235: In today's episode, we're sharing a snippet from Bosses & Breakfast - it's our weekly LIVE talk show - a casual conversation over coffee where we chat business, momlife and everything in between. Join us every Wednesday!

In this clip, we're talking all about the idea of nature vs. nurture when it comes to the desire to become an entrepreneur and what you're teaching your kids for the next generation.

There were dozens of comments from those you joined us LIVE if they were born entrepreneurs and if they are teaching their kids to be kidpreneurs! Check out the full episode here on our Facebook page.

Bosses & Breakfast is a weekly LIVE we host on The Product Boss Instagram & Facebook where we sit down and chat business, momlife and everything in between. It’s really fun time! It’s a conversation among friends and we’d love to see you there! Grab your coffee and join us every Wednesday at 11am Eastern!

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

234. An App to Buy Black with Jasmine Grant of The Black Wallet

Thu, 18 Feb 2021 11:30:00 -0400

Ep. 234: We're so excited today to introduce Jasmine Grant in this very special episode! Through her business app, The Black Wallet, Jasmine has created a digital marketplace for discounted Black goods. As a multi-passionate entrepreneur, Jasmine also provides technical services with her brand JasTiara, a creative tech agency for entrepreneurs who are ready to take their business to the next level. Jasmine's interest in tech and her desire to help people become the best versions of themselves, she has created a unique way to connect, support, and share black-owned businesses.

Support and follow Jasmine at:

Links mentioned:

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

233. Female Founder: Running a 6-Figure Product Business from an RV with Brooke Happe of b.e.happe

Mon, 15 Feb 2021 11:30:00 -0400

Ep. 233: Female Founder, Brooke Happe, is joining us this week to share her incredible story of becoming a 6-figure business all while traveling the country in an RV. Working with a team of eight across the country while balancing travel and homeschooling her 3 kids has given Brooke a unique perspective on how to scale her 6-figure business. Today, she's sharing the incredible story of how she has grown and scaled her business by keeping things simple.

Connect and support Brooke at:

Links mentioned:

Please note we decided to become affiliates of the partners above because we LOVE them so much. We wanted to be able to offer our community and listeners discounts, free trials, and more by partnering with these brands. And we only partner with brands we actually use. We may earn a small commission as affiliates of these brands.

This episode was recorded LIVE on FB! Check it out here!

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

232. 5 Tips for a Successful Pre-Launch

Thu, 11 Feb 2021 11:30:00 -0400

Ep. 232: One question we hear product-based business owners asking ALL the time is "How do I have a successful pre-launch?" The key to a really successful launch is what you do beforehand. Today we're giving you 5 tips you can use right now to have a successful pre-launch so your customers are ready and waiting to buy!

Links mentioned:

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

231. Female Founder: Leaning into Collaborations to Grow Your Brand with Linda Leary of FisheWear

Mon, 08 Feb 2021 11:30:00 -0400

Ep. 231: This week we are delighted to welcome the founder of FisheWear, Linda Leary. Through her artistic visioning and collaborations, Linda creates functional and fashionable apparel and accessories for female fisherwomen. Today, she's sharing her advice for product bosses on how to connect with other business owners to collaborate with.

Support and follow Linda at:

Links mentioned:

This episode was recorded LIVE on FB! Check it out here!

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

230. Position Your Business to Thrive in 2021

Thu, 04 Feb 2021 11:30:00 -0400

Ep. 230: So many people have proven in the last year that with hard work, small businesses have the ability to thrive in even the most unforeseen circumstances. After spending the last year pivoting their businesses to survive, many product-based business owners are asking themselves "What now?". Get ready - in today's episode, we are talking about the 3 things you can do to position your business to continue to thrive in 2021.

Links mentioned:

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

229. Female Founder: Getting Closer to Your Customer with Mahasin Phillips of Atmosphere Threesixty

Mon, 01 Feb 2021 11:30:00 -0400

Ep. 229: Female Founder, Mahasin Phillips, is here this week to share the incredible story of how she has grown her business by getting closer to her customer. By putting intention and balanced energy into the creation process, Mahasin is able to create a unique essence of self-care. She's sharing how she has pivoted her business and found new ways to connect with her customers.

Connect and support Mahasin at:

Links mentioned:

Makerhoods

This episode was recorded LIVE on FB! Check it out here!

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

228. The Warm Email Strategy to Grow Your Wholesale Business with Greg Waddell of Lodestone Candles

Thu, 28 Jan 2021 11:30:00 -0400

Ep. 228: We are honored to introduce today's guest, Greg Waddell of Lodestone Candles. From having only one retailer in 2017 to now having SEVENTY-FIVE, Greg has seen enormous growth since starting his business! Today, he's sharing the warm email strategy he uses to help nurture his wholesale business.

Support and follow Greg at:

This episode was recorded LIVE on FB! Check it out here!

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

227. Female Founder: Disrupting an Industry with Angela Richardson of PUR Home

Mon, 25 Jan 2021 11:30:00 -0400

Ep. 227: This week we're shining the spotlight on Female Founder, Angela Richardson of PUR Home. Today, Angela is telling us she and her partner have disrupted the industry with their sustainable home cleaning products. In just three years, PUR Home has seen INCREDIBLE growth and we are so excited to share their story with you!

Connect and support Angela at:

This episode was recorded LIVE on FB! Check it out here!

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

226. The Top 5 Marketing Strategies to Use in Your Business Right Now

Thu, 21 Jan 2021 11:30:00 -0400

Ep. 226: In this special episode, we are sharing the top 5 marketing strategies you should be using in your business in 2021. We are also sharing one of our favorite marketing strategies to use - video! Let's get creative as we experiment with creative marketing strategies that work for 2021.

Links mentioned:

Text Us! (Yes, it's really us!): +1 (917) 636-7609
Annika of Hey Mavens Instagram
The Materials Design Co.
YearCheer
Eco Chic Movement

This episode was recorded LIVE on FB! Check it out here!

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

225. Female Founder: Put on Your Big Girl Panties and Show Up Live Annika Benitz Chaloff of Hey Mavens!

Mon, 18 Jan 2021 11:30:00 -0400

Ep. 225: We are SO excited to introduce this week's Female Founder, Annika Benitz Chaloff of Hey Mavens! She committed to showing up LIVE for her business and has seen incredible growth. Today, Annika is sharing how she was able to turn 2020 into a revolutionary year for her business.

Support and follow Annika at:

Links Mentioned:

Susan Gordon Pottery

This episode was recorded LIVE on FB! Check it out here!

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

224. Our New Year Profit Building Framework

Thu, 14 Jan 2021 11:30:00 -0400

We have finally reached the light at the end of the tunnel as we head into 2021. It's a new year and we want to know how you're setting your business up for success as we turn this corner! In today's episode, we're going over this profit building framework that we use with our Masterminders and we're sharing it with you! Grab your pen and notebook as we go over this simple and powerful way to breakdown how to be a powerful business.

Links Mentioned:

The Product Boss Podcast: The Myth About Goal Setting and How to Actually Hit Your Goals

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

223. Female Founder: $0 to $60k in 1 Year with Mindy Keegan of Made for Mama Shop

Mon, 11 Jan 2021 11:30:00 -0400

Ep. 223: We're so excited to share this week's Female Founder with you as she celebrates the one year anniversary of her business! Mindy Keegan of Made for Mama Shop is here to tell us how her business blew up in the first year of business. From navigating starting a business in 2020 to being featured on The Today Show, Mindy is sharing her story of building up her business in its first year.

Connect and support Mindy at:

This episode was recorded LIVE on FB! Check it out here!

Brought to you by our [free] 5-day challenge, the Best Seller Secrets Challenge! In just five days, we'll help you lean into what's selling right now by teaching you how to look into your numbers, understand what your customers want from you, and how to use your best sellers to grow a thriving business. The Best Seller Secrets Challenge starts on Jan. 11th. Sign up here!

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

222. 2021- How to Make This Your Best Year Yet: Make It a Repeatable Year

Thu, 07 Jan 2021 11:30:00 -0400

Ep. 222: Congratulations everyone!! We made it through 2020! This new year is full of possibilities and excitement. Now the big question is how do you make this your best year yet? The key is to make it a repeatable year. Today, we're going over the steps you can take to make 2021 the best of the best!

Links Mentioned:

The Product Boss Podcast: Math Not Drama

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

221. Female Founder: Breaking Her Own Glass Ceiling with Megan Tellez of Glass Ladder & Co.

Mon, 04 Jan 2021 11:30:00 -0400

Ep. 221: Today we're so honored to introduce you to Female Founder, Megan Tellez, CEO & founder of Glass Ladder & Co. She's here to tell us all about how she broke through her own glass ceiling by transforming her side hustle into a full-time business.

Support and follow Megan at:

This episode was recorded LIVE on FB! Check it out here!

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

220. Forget Your Customer Avatar- Do This Instead

Thu, 31 Dec 2020 11:30:00 -0400

Ep. 220: Today, we're diving into something many business owners do when first starting a business - creating their "Ideal Customer Avatar". This is a great exercise that leads many business owners to clarity. But what comes from that clarity? What actions can we take to attract or repel the right customer? We've broken it down into the 5 P's for you to help you understand whether you're repelling or attracting the ideal customer.

Links Mentioned:

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

219. Female Founder: How a Young Mom of 2 Retired Her Husband with her Catholic Gifts Business with Lindsay Trezza of Just Love Prints

Mon, 28 Dec 2020 11:30:00 -0400

Ep. 219: Today we're SO excited to welcome Lindsay Trezza of Just Love Prints as this week's Female Founder. We've had the opportunity to watch her business thrive this year and we want to share her incredible journey with you! Listen up as we talk about how this young mom of two and business owner was able to grow her business to the point of being able to retire her husband.

Connect and support Lindsay at:

This episode was recorded LIVE on FB! Check it out here!

Brought to you by The Product Boss Small Biz Shopping Directory! When you buy from small businesses, you buy from real people. Your purchases have the ability to change lives. Shop the Directory here!

Take the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

218. The #1 Lesson to Take With You Into 2021

Thu, 24 Dec 2020 11:30:00 -0400

Ep. 218: As we get ready to go into the new year, we're also reflecting on what an impactful year 2020 has been. What is the number one lesson we want to take away from this year with us into 2021? How do we transition from a fearful and uncertain year into a new year with unlimited potential? Together, let's go into the new year STRONG as we talk about what we learned and how it will help us in 2021.

Links Mentioned:

The Product Boss Product Biz FB Community

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

217. Female Founder: The 360 Approach to Creating Value for Your Customer with Tiffany Lopez of Barista Lab

Mon, 21 Dec 2020 11:30:00 -0400

Ep. 217: This week we're so excited to be chatting about all things coffee with Female Founder, Tiffany Lopez of Barista Lab. She's telling us all about her journey to building a business she's passionate about during a recession, her unique approach to creating value for her customers, and how she uses blogging as a business tool to find new customers.

Support and follow Tiffany at:

Barista Lab Website
Barista Lab Instagram
Barista Lab Facebook
Email Tiffany: contact@baristalab.com

Links Mentioned:

Building a Story Brand by Donald Miller
*Listen with a 30-day free Audible trial by clicking here!

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

216. The 2020 Business Test- Did You Pass?

Thu, 17 Dec 2020 11:30:00 -0400

Ep. 216: We've made it nearly to the end of 2020! If there's one thing 2020 has taught us, it's that things can change in ways we never expect. Through pivoting, challenges, and keeping businesses going while staying safe, we all grew in new ways this year. Today we want you to grab a pen and paper and get ready to answer the 5 questions we have for you in our 2020 Business Test.

Links Mentioned:

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

215. Female Founder: When Creative Play Leads to Building a Business with Virginia Sin of SIN Ceramics & Home Goods

Mon, 14 Dec 2020 11:30:00 -0400

Ep. 215: This week we are so excited to welcome Female Founder, Virginia Sin! She's talking all about how her resilience and determination helped her pivot from art and graphic design to finding her passion in being a maker.

Connect and support Virginia at:

Links Mentioned:

The Product Boss Product Biz FB Community

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

214. Rocket Fuel: Visionary vs. Integrator. Which One Are You?

Thu, 10 Dec 2020 11:30:00 -0400

Ep. 214: There are many people that can help to make up a business and everyone can play different roles. This week we're talking about the book that helps us discover if we're visionaries or integrators and how we evolve through different roles. Are you a visionary, integrator, implementor, or maybe you're a "visigrator" like Minna?

Links Mentioned:

Rocket Fuel by Gino Wickman and Mark C. Winters
*Listen with a 30-day free Audible trial by clicking here!
Take the Visionary vs. Integrator Test by clicking here!
Visionaries and Integrators Blog Article by Mike Paton
The Kolbe Assessment

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

213. Female Founder: Finding Inspiration in Adaptive Clothing with Keisha Greaves of Girls Chronically Rock

Mon, 07 Dec 2020 11:30:00 -0400

Ep. 213: This week we're shining the spotlight on Female Founder, Keisha Greaves, Founder and CEO of Girls Chronically Rock. Through her business, Keisha has created an inspirational adaptive clothing business for people in the disability community. She's using her platform to bring awareness to the world of adaptive and inclusive fashion.

Support and Follow Keisha at:

This episode was recorded LIVE on FB! Check it out here!

Sponsored by our 101 Content Ideas Beyond the Discount [Holiday Edition] that was created to help you show up online for the 2020 holiday season. Sign up today!

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

212. The Myth About Goal Setting and How to Actually Hit Your Goals

Thu, 03 Dec 2020 11:30:00 -0400

Ep. 212: As we reflect on the year and prepare for 2021, we're realizing that so many people are responding to a myth about goal setting. Today let's talk about what that myth is, and three things you can do now to hit your goals.

Links mentioned:

The Product Boss Product Biz FB Community

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

211. Female Founder: Growing an 8-figure Business with a Team of Three with Stephanie Madesh of Kalon and Bolter

Mon, 30 Nov 2020 11:30:00 -0400

Ep. 211: Today we're honored to share a conversation we had with Stephanie Madesh, CEO of Kalon and Bolter. With only 132 Instagram followers, Stephanie has built up an 8-figure business! She's sharing her incredible story of how she started and grows her businesses with a team of three.

Connect and support Stephanie at:

This episode was recorded LIVE on FB! Check it out here!

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

210. A 10-minute Gratitude Exercise for Business Owners

Thu, 26 Nov 2020 11:30:00 -0400

Ep. 210: Happy Thanksgiving product bosses! We're so extremely grateful for each and every one of you! As we gear up for the Cyber 5, we want to share a 10-minute gratitude exercise. Whether you're reflecting on things you're grateful for or having a tough day, gratitude practices have so many positive benefits. Together, let's take a pause and practice a gratitude exercise.

Links mentioned:

Positive Psychology Article

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

209. Holiday Gift Guide: Home & Living

Mon, 23 Nov 2020 11:30:00 -0400

Ep. 209: In today's episode, we're showcasing small businesses from The Product Boss Small Biz Shopping Directory! In a year like no other, we have discovered the strength of community, the support it brings, and the power of coming together. Our Monday episodes are typically dedicated to our Female Founder episodes, but as we head into the holiday season, we are going to change things up a bit and spotlight small product-based businesses from our community. Think of it as your own personal audio Gift Guide for this holiday season!

Today, let's wrap it up by shining a spotlight on some of the Home & Living businesses we love!

Small Businesses in Home & Living:

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

208. 3 Reasons Why Someone Didn't Buy From You

Thu, 19 Nov 2020 11:30:00 -0400

Ep. 208: This week we want to think about the question "How can I make it more enticing for customers to buy from me?" As business owners, one important thing we can do is to think about why someone didn't buy. Today, we're sharing 3 reasons why someone might not buy from you, and how to use that to your advantage.

Links Mentioned:

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

207. Holiday Gift Guide: Wedding & Party and Accessories & Bags Categories

Wed, 18 Nov 2020 11:30:00 -0400

Ep. 207: In a year like no other, we have discovered the strength of community, the support it brings, and the power of coming together. Our Monday episodes are typically dedicated to our Female Founder episodes, but as we head into the holiday season, we are going to change things up a bit and spotlight small product-based businesses from our community. Think of it as your own personal audio Gift Guide for this holiday season!

Today we're sharing a few of the businesses from the Wedding & Party and Accessories & Bags in The Product Boss Small Biz Shopping Directory!

These are only a fraction of the many small businesses in the Directory so make sure to check out the almost 600 small businesses in 15 incredible categories.

Small Businesses in Wedding & Party:

Small Businesses in Accessories & Bags:

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

206. Holiday Gift Guide: Paper Goods & Stationery and Jewelry Categories

Tue, 17 Nov 2020 11:30:00 -0400

Ep. 206: In a year like no other, we have discovered the strength of community, the support it brings, and the power of coming together. Our Monday episodes are typically dedicated to our Female Founder episodes, but as we head into the holiday season, we are going to change things up a bit and spotlight small product-based businesses from our community. Think of it as your own personal audio Gift Guide for this holiday season!

Today we're sharing a few of the businesses from the Paper Goods & Stationery and Jewelry categories in The Product Boss Small Biz Shopping Directory!

These are only a fraction of the many small businesses in the Directory so make sure to check out the almost 600 small businesses in 15 incredible categories.

Small Businesses in Paper Goods & Stationery:

Small Businesses in Jewelry:

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

205. Holiday Gift Guide: Art & Collectibles and Clothing & Shoes Categories

Mon, 16 Nov 2020 11:30:00 -0400

Ep. 205: Today, we're shining the spotlight on a few of the small businesses from The Product Boss Small Biz Shopping Directory in the Art & Collectibles and Clothing & Shoes categories. In a year like no other, we have discovered the strength of community, the support it brings, and the power of coming together. As we head into the holiday season, we are going spotlight small product-based businesses from our community. Think of it as your own personal audio Gift Guide for this holiday season! These are only a fraction of the many small businesses in the Directory so make sure to check out the almost 600 small businesses in 15 incredible categories.

Small Businesses in Art & Collectibles:

Small Businesses in Clothing & Shoes:

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

204. The Secret to Getting Customers Excited Before Your Holiday Promotions

Thu, 12 Nov 2020 11:30:00 -0400

Ep. 204: The holidays are approaching and we want you to know it's not too late to build anticipation around your holiday promotions! Get ready to step into the holiday season as we talk about the different steps you can take to get your customers excited now!

Links Mentioned:

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

203. Holiday Gift Guide: Craft & Hobbies Supplies and Baby & Kids Categories

Wed, 11 Nov 2020 11:30:00 -0400

Ep. 203: In today's episode, we showcase small businesses from The Product Boss Small Biz Shopping Directory in the Craft & Hobby Supplies and Baby & Kids categories. In a year like no other, we have discovered the strength of community, the support it brings, and the power of coming together. As we head into the holiday season, we are going spotlight small product-based businesses from our community. Think of it as your own personal audio Gift Guide for this holiday season! These are only a fraction of the many small businesses in the Directory so make sure to check out the almost 600 small businesses in 15 incredible categories.

Small Businesses in Craft & Hobby Supplies:

Small Businesses in Baby & Kids:

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

202. Holiday Gift Guide: Food & Treats and Beauty, Bath, & Body Categories

Tue, 10 Nov 2020 11:30:00 -0400

Ep. 202: In a year like no other, we have discovered the strength of community, the support it brings, and the power of coming together. Our Monday episodes are typically dedicated to our Female Founder episodes, but as we head into the holiday season, we are going to change things up a bit and spotlight small product-based businesses from our community. Think of it as your own personal audio Gift Guide for this holiday season!

Today we're sharing a few of the businesses from the Food & Treats and Bath, Beauty, & Body Categories in The Product Boss Small Biz Shopping Directory!

These are only a fraction of the many small businesses in the Directory so make sure to check out the almost 600 small businesses in 15 incredible categories.

Small Businesses in Food & Treats:

Small Businesses in Bath, Beauty, and Body:

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

201. Holiday Gift Guide: Spirituality & Religion and Pets Categories

Mon, 09 Nov 2020 10:30:00 -0400

In today's episode we showcase small businessess from The Product Boss Small Biz Shopping Directory in the Spirituality & Religion and Pets categories. In a year like no other, we have discovered the strength of community, the support it brings, and the power of coming together. As we head into the holiday season, we are going spotlight small product-based businesses from our community. Think of it as your own personal audio Gift Guide for this holiday season! These are only a fraction of the many small businesses in the Directory so make sure to check out the almost 600 small businesses in 15 incredible categories.

Small Businesses in Spirituality and Religion:

Small Businesses in Pets:

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

200. The 200th Episode - What Clicked for Us

Thu, 05 Nov 2020 10:30:00 -0400

Ep. 200: Today we're celebrating our 200th episode of The Product Boss Podcast! Thank YOU for listening, following along, supporting us, and allowing us to support you. Supporting you and small businesses is something we feel so passionate about, so today we're introducing the Shop 1 in 5™ Pledge.

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

199. Holiday Gift Guide: Holiday and Health, Wellness & Relaxation Categories

Mon, 02 Nov 2020 11:30:00 -0400

Ep. 199: Introducing The Product Boss Small Biz Shopping Directory! In a year like no other, we have discovered the strength of community, the support it brings, and the power of coming together. Our Monday episodes are typically dedicated to our Female Founder episodes, but as we head into the holiday season, we are going to change things up a bit and spotlight small product-based businesses from our community. Think of it as your own personal audio Gift Guide for this holiday season!

Today, let's kick it off with shining a spotlight on some of the Holiday and Health, Wellness, and Relaxation businesses we love!

Small Businesses in the Holiday Category:

Skumps

Santa Anna's Christmas

Paloverde Botanicals

Mother Snacker

Masala My Life

Horse Hound and Human

Gia Roma

Circuit Breaker Labs

Circle B Ranch

Small Businesses in the Health, Wellness, and Relaxation Category:

Sipping Streams Tea Company

Other Links Mentioned:

The Product Boss Small Biz Shopping Directory

Copper Cow Coffee

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

198. It's Important to Celebrate Your Wins - Here's How

Thu, 29 Oct 2020 10:30:00 -0400

Ep. 198: It's no secret that 2020 has been the longest, most unexpected year yet, and it's only the end of October! As we head into Q4, we want to focus and reflect on some of our unexpected wins this year. Join us (and our families) from Minna's garage and ask yourself, "What's my win?"

Links mentioned:

Join us LIVE for Bosses & Breakfast every Wednesday morning at 10am EST on Instagram or Facebook.

Brought to you by our 101 Content Ideas Beyond the Discount [Holiday Edition] that was created to help you show up online for the 2020 holiday season. Sign up today!

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

197. Female Founder: From In-Person to Video on Instagram with Maureen Kovacik

Mon, 26 Oct 2020 10:30:00 -0400

Ep. 197: This week's Female Founder is the "video queen" Maureen Kovacik of Blythe Baubles! We've been so honored to watch her spread her wings and grow from a bit of an introvert to becoming a video boss! Today she's sharing how she's transitioned her business from in-person to online.

Support and follow Maureen at:

Blythe Baubles Website

Blythe Baubles Instagram

Blythe Baubles Facebook

Links Mentioned:

Canva (Grab a 30-day Free Trial of Canva Pro by clicking here!)

*Please note we decided to become affiliates of the partner above because we LOVE them so much. We wanted to be able to offer our community and listeners discounts, free trials, and more by partnering with these brands. And we only partner with brands we actually use. We may earn a small commission as affiliates of these brands.

The Materials Design Co.

Click here to listen to Kai Blend's Episode

Ever After Baby

Click here to listen to Ever After Baby's Female Founder Episode

This episode was recorded LIVE on FB! Check it out here!

Brought to you by our 101 Content Ideas Beyond the Discount [Holiday Edition] that was created to help you show up online for the 2020 holiday season. Sign up today!

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

196. [Q&A] What Motivates You? Money.

Thu, 22 Oct 2020 10:30:00 -0400

Ep. 196: "How do you keep yourself motivated?" We recently had this question submitted on one of our weekly Bosses & Breakfast Live Q&A's. It can sometimes be taboo to talk about how money can be such a huge motivator in business. We had such a great chat about this on Bosses & Breakfast that we decided to share it with you here on the podcast! Let's break down that wall and talk about how money is a motivator, and why that's ok!

Sign up for the Small Biz Shopping Directory to get listed - let's spotlight your business this holiday season: www.theproductboss.com/applynow

Join us LIVE for Bosses & Breakfast every Wednesday morning at 10am EST on Instagram or Facebook.

Brought to you by our 101 Content Ideas Beyond the Discount [Holiday Edition] that was created to help you show up online for the 2020 holiday season. Sign up today!

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

195. Female Founder: Narrowing Down Your Handmade Products with Sarah Cornwell of Sarah Cornwell Jewelry

Mon, 19 Oct 2020 10:30:00 -0400

Ep. 195: Today, let's shine a light on Female Founder - Sarah Cornwell! The struggle of narrowing down handmade products can feel limiting when you want to grow and evolve your business. Sarah is sharing with us how having that sense of structure actually gives her creativity instead of limiting her business!

Connect and Support Sarah at:

This episode was recorded LIVE on FB! Check it out here!

Brought to you by our 101 Content Ideas Beyond the Discount [Holiday Edition] that was created to help you show up online for the 2020 holiday season. Sign up today!

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

194. Do This Now: Get Listed on an Online Business Directory

Thu, 15 Oct 2020 10:30:00 -0400

Ep. 194: This episode is brought to you from Minna's garage! That's right - we were in the same city and decided to record a socially distanced podcast episode! Today we're talking all about the benefits of being on an online business directory. If you want to improve your online presence, gain visibility, amplifying your reach this holiday season, this is the episode for you! Get ready - we have a special announcement you won't want to miss!

Links Mentioned:

Larissa Loden Website

Brought to you by The Product Boss Small Biz Shopping Directory! Promote your product-based business in front of thousands of new potential customers who want to buy from small businesses. Spots are limited - grab yours now! This is your season and you deserve the spotlight! Let's get more eyes on your business together.

Submissions are accepted until October 23rd, 2020.

www.theproductboss.com/applynow

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

193. Female Founder: Building a Candle Empire with Your Family with Annie White-Brown of Natural Annie Essentials

Mon, 12 Oct 2020 10:30:00 -0400

Ep. 193: Female Founder, Annie White-Brown, is sharing her amazing story with us this week. She's talking about how becoming a mother for the first time inspired her to start an adventure that began in the kitchen and has grown into a family business.

Support and follow Annie at:

*Coupon code expires 10/31/2020

This episode was recorded LIVE on FB! Check it out here!

Brought to you by our 101 Content Ideas Beyond the Discount [Holiday Edition] that was created to help you show up online for the 2020 holiday season. Sign up today!

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

192. The 30 Second Video That Converts to Sales - Without Sounding Sale-sy

Thu, 08 Oct 2020 10:30:00 -0400

Ep. 192: This week is extra special because we have a freebie just for you! We're giving you the exact 30-second video you can use to convert and connect with your customers. Get ready because with this freebie you can change the way you show up and stand out this fourth quarter in just 30 seconds! [Download the script here]

Links Mentioned:

Brought to you by our 101 Content Ideas Beyond the Discount [Holiday Edition] that was created to help you show up online for the 2020 holiday season. Sign up today!

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

191. Female Founder: From Artist to Maker to Manufacturer with Tiffany Ju of Chunks

Mon, 05 Oct 2020 09:30:00 -0400

Ep. 191: On this week's Female Founder episode, we're chatting with Tiffany Ju of Chunks. She's sharing her amazing story of how the enormous success of her first business lead to burnout, and how she used that to reconnect with her passion for making art.

Connect and Support Tiffany at:

This episode was recorded LIVE on FB! Check it out here!

Brought to you by our 101 Content Ideas Beyond the Discount [Holiday Edition] that was created to help you show up online for the 2020 holiday season. Sign up today!

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

190. Good vs. Great - How to Guide Your Customer's Journey

Thu, 01 Oct 2020 10:30:00 -0400

Ep. 190: Knowing your customer's journey from the start is so important. How can you make sure their experience shopping with you is mindblowing? Today, let's dive into how you can guide them through a great customer journey, not just a good one.

Links mentioned:

Brought to you by our 101 Content Ideas Beyond the Discount [Holiday Edition] that was created to help you show up online for the 2020 holiday season. Sign up today!

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

189. Female Founder: Her Journey to Visibility with Angie Clay of Liberate and Lather

Mon, 28 Sep 2020 10:30:00 -0400

Ep. 189: So many business owners are struggling with visibility, especially when trade shows have been canceled for most of 2020. Angie Clay, this week's Female Founder is here to share how she grew her visibility, pivoted her brand's voice, and practiced self-care after her plans for the year changed at the beginning of the pandemic.

Support and follow Angie at:

Brought to you by our 101 Content Ideas Beyond the Discount [Holiday Edition] that was created to help you show up online for the 2020 holiday season. Sign up today!

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

188. Getting Things DONE and Avoiding Overwhelm During the Busiest Time of Year

Thu, 24 Sep 2020 10:30:00 -0400

Ep. 188: It's holiday time and that means it's the busiest time of year for product-based businesses! Do you want to be able to sip on a peppermint mocha and avoid overwhelm this year? Today we're giving you one of the secrets we share in our course The Survival Kit Bundle!

Links Mentioned:

The Survival Kit Bundle

Brought to you by our 101 Content Ideas Beyond the Discount [Holiday Edition] that was created to help you show up online for the 2020 holiday season. Sign up today!

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

187. Female Founder: Overseas Sourcing and Navigating Children’s Products with Ashlei Jackson of Ever After Baby

Mon, 21 Sep 2020 10:30:00 -0400

Ep. 187: This week we are honored to have Ashlei of Ever After Baby join us as this week's Female Founder. She's talking about focusing on bestsellers, overseas sourcing, and selling children's products even during covid.

Connect and support Ashlei at:

Brought to you by our 101 Content Ideas Beyond the Discount [Holiday Edition] that was created to help you show up online for the 2020 holiday season. Sign up today!

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

186. Why Holiday Content is Different Than Any Other Time of Year

Thu, 17 Sep 2020 10:30:00 -0400

Ep. 186: The holiday season is finally here and we're so excited!! But now what? Do you find yourself wondering "How do I engage with my customers without sounding sales-y?" "What makes the 2020 holiday season different?" "How do I adapt to my customer's needs this holiday season?" Grab your pen, notebook, and PSL because today we're talking all about what makes holiday content so unique!

Links Mentioned:

The Product Boss Podcast Ep. 132: [Live Podcast Recording] 3 C's of Content Everyone Should Have - Dallas Market Speaking Event

Brought to you by our 101 Content Ideas Beyond the Discount [Holiday Edition] that was created to help you show up online for the 2020 holiday season. Sign up today!

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minn

185. Female Founder: Growing from In-Person Events to Blowing Up Online with Kelly Wong of Lai Life Products

Mon, 14 Sep 2020 10:30:00 -0400

Ep. 185: On this week's Female Founder episode, Kelly Wong of Lai Life Products is here to share her story with us! She's here to tell us all about how she transformed her business during covid from selling in-person to a booming online business.

Support and follow Kelly at:

Brought to you by our 101 Content Ideas Beyond the Discount [Holiday Edition] that was created to help you show up online for the 2020 holiday season. Sign up today!

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

184. Why You Need Shipping Software to Make Your Life Easier

Thu, 10 Sep 2020 10:30:00 -0400

Ep. 184: Are you excited about holiday sales but dreading shipping during the holidays? So many of you have reached out about this and we hear you! Today we're going to give you some tips and tools to make your life and shipping so much easier. Get ready because this one is a huge life changer!

ShippingEasy {Grab a 30-day free trial by clicking here.}

ShipStation {Get a 30-day free trial here!}

DYMO 4XL Printer

DYMO 4XL Generic Labels

ROLLO Label Printer

ROLLO Generic Labels

Back by popular demand: our [free] Rock Your Holiday Promotions Challenge that teaches you how to plan & prep your holiday sales so you're prepared to skyrocket your sales for this holiday season. This free 5 Day challenge starts on September 14th. Sign up today!

The Product Boss Facebook page - Follow so you don't miss our LIVE recordings like this episode.

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

183. Female Founder: Don't Be Afraid to Change When You Discover What Your Customer Really Wants with Sylvia Tam of Beviva Foods

Mon, 07 Sep 2020 10:30:00 -0400

Ep. 183: Sometimes pivoting your business to meet your customer's needs can feel overwhelming. Today, we're honored to share how Female Founder Sylvia Tam of Beviva Foods took a major life change and turned that into a booming business in the time of covid-19.

Support and follow Sylvia at:

Code: theproductboss $40 special on Beviva’s Staycation Snack Pack (reg $48)

Brought to you by our [free] Rock Your Holiday Promotions Challenge that teaches you how to plan & prep your holiday sales so you're prepared to skyrocket your sales for this holiday season. This free 5 Day challenge starts on September 14th. Sign up today!

The Product Boss Facebook page - Follow so you don't miss our LIVE recordings like this episode.

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

182. How to Grow a Team for a Handmade Business with Larissa Loden of Larissa Loden Jewelry

Thu, 03 Sep 2020 10:30:00 -0400

Ep. 182: Have you ever wondered how to follow your dream of becoming an entrepreneur? Or how to start building a team as your business grows? Larissa Loden, CEO and boss babe of Larissa Loden Jewelry, joins us to share her journey from side hustle to growing her handmade business.

Larissa Loden Website

Larissa Loden Instagram

Larissa Loden Facebook

Brought to you by our [free] Pivot & Sell Masterclass that teaches you how to sell more right now. Sign up today!

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

181. Female Founder: Two Sisters Turned Business Partners Who Keep Dancing No Matter How Many Times They Get Knocked Down with Grace and Leah of Tiny & Snail

Mon, 31 Aug 2020 09:30:00 -0400

Ep. 181: This week we're honored to chat with two Female Founders, sisters and business partners Grace & Leah of Tiny and Snail! They're here to share the impactful story of how they started their business and continue to dance through the hard times. Full of magic and inspiration, these sisters truly embody the spirit of and women helping women.

Support and follow Grace & Leah at:

Brought to you by our [free] Pivot & Sell Masterclass that teaches you how to sell more right now. Sign up today!

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

180. Breaking Through the Glass Ceiling of Your Own Limiting Beliefs with Jahaan Blake of Game of Her Own Podcast

Thu, 27 Aug 2020 09:30:00 -0400

Founder and CEO Jahaan Blake of The J Blake Group is chatting with us today about her journey to running a sports consulting business. She's sharing how she took a leap of faith from working in corporate to creating a consulting business working with women in the sports industry who want to take their career to the next level.

Support and follow Jahaan at:

Brought to you by our [free] Pivot & Sell Masterclass that teaches you how to sell more right now. Sign up today!

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

179. Building Math Confidence in Girls through her Subscription Box with Brittany Rhodes of Black Girl Mathgic

Mon, 24 Aug 2020 09:30:00 -0400

Ep. 179: Our incredible guest in this week's Female Founder episode is Brittany Rhodes of Black Girl Mathgic. She's here to share how her business helps young girls gain confidence in learning math and builds them up to see themselves as math stars.

Connect and support Brittany here:

Brought to you by our [free] Pivot & Sell Masterclass that teaches you how to sell more right now. Sign up today!

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

178. 8 Top Tips to Managing Working and Balancing Back to School in 2020

Thu, 20 Aug 2020 09:30:00 -0400

Ep. 178: Are you struggling to figure out your next steps to manage working from home while your kids go back to school? We're all navigating this together! Whether your kids are going back to school full-time, part-time, or completely virtually we're going to help you establish a plan to balance work and school in 2020.

This episode was recorded live on Youtube! Check out The Product Boss Podcast on Youtube here.

Brought to you by our [free] Pivot & Sell Masterclass that teaches you how to sell more right now. Sign up today!

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

177. Female Founder: Overcoming Self-Doubt and Finding Your Way with Jessica Santander of Project Moment Designs

Mon, 17 Aug 2020 09:30:00 -0400

Ep. 177: This week's female founder, Jessica Santander of Project Moment Designs, is here to share her amazing story! She's talking about how overcoming self-doubt helped her find her passion as a creative product-based business owner who helps other women and girls believe in themselves.

Support and follow Jessica at:

The doors to our signature course Multi-$tream Machine are OPEN - and they're only open for 2 more days! This is where we teach product-based business owners, like you, how to 2x -4x your businesses in months, not years by increasing your visibility and sales across multiple platforms. Mark your calendars to check out www.multistreammachine.com. Don't miss it!

Brought to you by our [free] Pivot & Sell Masterclass that teaches you how to sell more right now. Sign up today!

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

Bonus: ATTN: Product-Based Business Owners… What if you could 2x-4x your sales in months, not years?

Sat, 15 Aug 2020 18:03:00 -0400

ATTENTION Product-Based Business Owners…What if you could 2x-4x your sales and grow your revenue streams to create a sustainable business that makes you money in months, not years? Discover the turnkey system that takes you from sales trickling in into a stable and growing business that can not only support itself, but also contribute to your income.

"My business is up over 650%." -Sarah

"...within one month I saw 700% increase with my overall website traffic and sales!" -Jessica

"Jacqueline and Minna are so authentic about wanting to help product bosses thrive..." -Sylvia

"...They simply want you to succeed, and that support is invaluable." - Maureen

The doors to Multi-Stream Machine are only open for a short, limited time. What are you waiting for? Enroll now.

176. Making BIG Decisions for the rest of 2020 for Your Business

Thu, 13 Aug 2020 09:30:00 -0400

Ep. 176: Are you feeling fatigued by trying to figure out how to navigate the rest of 2020 for your business? We're here to help! Let's get ready to lighten that fatigue as we teach you the 3 pillars we believe are the framework for navigating your business.

We are opening the doors to our signature course Multi-$tream Machine tomorrow (August 14th, 2020) - and it’s only open for 6 days! This is where we teach product-based business owners, like you, how to 2x -4x your businesses in months, not years by increasing your visibility and sales across multiple platforms. Mark your calendars to check out www.multistreammachine.com. Don't miss it!

Links Mentioned:

Compliments 'N Coffee

Project Moment Designs

The Materials Design Co.

Brought to you by our [free] Pivot & Sell Masterclass that teaches you how to sell more right now. Sign up today!

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

175. Female Founder: How a Need in the Market Sparked the Growth of a Business with Alicia Chester of Our Southern Gentleman

Mon, 10 Aug 2020 09:30:00 -0400

Ep. 175: We're so excited to share the story of this week's Female Founder, Alicia Chester! We're chatting with her on how motherhood and an interest in men's fashion sparked the beginning of a business that has transitioned and continues to grow through COVID.

Connect and support Alicia here:

Other Links Mentioned:

Pattoned Designs Co.

The Product Boss Facebook page - Follow so you don't miss our LIVE recordings like this episode.

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

174. Why You Need to Start Planning for Holiday Sales Now

Thu, 06 Aug 2020 09:30:00 -0400

Ep. 174: Are you ready for the 2020 holiday season?? Plans for the holiday season are starting early this year! Join us in today's episode as we navigate keeping that holiday feeling while planning & prepping for the unknown this holiday season will bring.

Links Mentioned

The Product Boss Facebook page - Follow so you don't miss our LIVE recordings like this episode.

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

173. Female Founder: From Side Hustle on Etsy to a Booming Family Business with Chelsea Giles of Dome Dock

Mon, 03 Aug 2020 09:30:00 -0400

Ep. 173: Today we're shining the spotlight on Female Founder Chelsea Giles of DomeDock! She's sharing how she and her husband, John transformed their family-business selling "the hat rack reinvented".

Support and follow Chelsea at:

The Product Boss Facebook page - Follow so you don't miss our LIVE recordings like this episode.

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

Bonus: A Message about the Holidays from Jacqueline and Minna

Fri, 31 Jul 2020 09:00:00 -0400

It is happening, friends: the holiday season is going to start early this year. This means YOU need to plan and prep for the holiday spending NOW. That's why we're so excited for our free 5-day Rock Your Holiday Promotions Challenge. Thousands of product businesses took it last year and LOVED it. We had SO MANY of you say that you've never been so prepared in the history of your businesses to make money during the holiday season. It was EPIC. So, join us this year - it starts August 10th. Go to www.rockyourholidaypromotions.com and sign up now for free. Videos get delivered straight to your inbox, and it’s absolutely FREE. Our challenge is perfect for you if:

You want to avoid the holiday overwhelm of creating promotions last minute.
You want to start the snowball of sales, even if your business is just starting.
You want to create holiday promotions that grab your customer’s attention and hit them at the right time.
You want to take advantage of the biggest buying time of year and cushion your business bottom line.
You would love the accountability of fellow product business owners tackling their holiday promotions alongside you.

It starts August 10th. Go to www.rockyourholidaypromotions.com and sign up now for free. 

172. How to Launch Your Product on a New Sales Platform

Thu, 30 Jul 2020 09:30:00 -0400

Ep. 172: Are you ready to launch your product on a new sales platform, but you keep asking yourself, "How?" Today we're jumping in and helping you figure out the first steps to take!

Links Mentioned:

Pura Vida Bracelets website

Brought to you by our [free] Pivot & Sell Masterclass that teaches you how to sell more right now. Sign up today!

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

171. Female Founder: How One Woman Grew Her Business from $50k in Revenue to $2.2 Million in 3 Years with Ann Williams of Yearly Co.

Mon, 27 Jul 2020 09:30:00 -0400

Ep. 171: Joining us on today's Female Founder episode is Ann Williams of Yearly Co. She's sharing her product journey from the beginning of creating jewelry in her garage to running a brick & mortar!

Connect and support Ann here:

Yearly Co. website

Yearly Co. Instagram

Brought to you by our [free] Pivot & Sell Masterclass that teaches you how to sell more right now. Sign up today!

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

170. You CAN Sell Your Products without FB Ads

Thu, 23 Jul 2020 09:30:00 -0400

Ep. 170: Do you ever wonder how to sell your products without paying for expensive ads? We're sitting down and chatting about ways to lift that weight and organically grow your product-based business without Facebook ads.

Links Mentioned:

A Year of Content

Lil' Labels

Brought to you by our [free] Pivot & Sell Masterclass that teaches you how to sell more right now. Sign up today!

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

169. Female Founder: Representation Matters and Creating an Impact with Derrin Moore of Brown Girls Do Gymnastics and Cooper Rose Baby

Mon, 20 Jul 2020 09:30:00 -0400

Ep. 169: In today's Female Founder episode, we're chatting with Derrin Moore of Brown Girls Do Gymnastics and Cooper Rose Baby. She began studying gymnastics as a child and grew that passion into developing an organization that promotes diversity in gymnastics. We're chatting with her about representation, building diversity with Brown Girls Do, and running an eco-friendly baby brand.

Support and follow Derrin at:

Brown Girls Do Gymnastics website

Brown Girls Do Gymnastics Instagram

Cooper Rose Baby website

Cooper Rose Baby Instagram

HBCU Campaign

Other Links Mentioned:

Brown Girls Do

Brown Girls Do Ballet

Brought to you by our [free] Pivot & Sell Masterclass that teaches you how to sell more right now. Sign up today!

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

168. 3 Growth Strategies That Have Worked for Our Students

Thu, 16 Jul 2020 09:30:00 -0400

Ep. 168: In today's episode, we're sharing the 3 growth strategies we have seen work time and time again. We're featuring success stories from some of our students and sharing how you can use these same strategies to grow your own business.

Links mentioned:

Brought to you by our [free] Pivot & Sell Masterclass that teaches you how to sell more right now. Sign up today!

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

167. Female Founder: From $3k to $30k a month with Sarah Waggoner of Heartland Lettering

Mon, 13 Jul 2020 09:30:00 -0400

Ep. 167: In this episode, we chat with Sarah Waggoner of Heartland Lettering about her journey from Etsy to Amazon and how she grew from $3k per month to $30k last month.

Connect and support Sarah here:

Heartland Lettering website

Heartland Lettering on Instagram

Heartland Lettering on Etsy

Brought to you by our [free] Pivot & Sell Masterclass that teaches you how to sell more right now. Sign up today!

Click here to on listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

166. Answer These 3 Questions if You Want to UpLevel Your Business

Thu, 09 Jul 2020 09:30:00 -0400

Ep. 166: What should you be asking yourself to get to the next level in your product business? It really comes down to 3 questions and we share them with you today. Grab a notebook, sit down and answer YES to these three questions and it will help you uplevel your product business.

Links mentioned:

Get a free audio book with Audible here - we mention "Clockwork" by Mike Michalowicz" and "Built to Sell" by John Warrillow

Brought to you by our [free] Pivot & Sell Masterclass that teaches you how to sell more right now. Sign up today!

Click here to on listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

165. Female Founder: Details That Made the Difference for Product Sales with Alicia Boateng Designs

Mon, 06 Jul 2020 09:30:00 -0400

Kicking off our Female Founder episodes for the podcast, we have Alicia Boateng of Alicia Boateng Designs. Alicia started her product business a year ago and she has grown quickly during this time. We chat with her on the details that made the difference.

Support and follow Alicia at:

Alicia Boateng Designs website

Alicia Boateng Designs on Instagram

Other Links Mentioned:

POW Product Photography - Note: we are affiliates for POW, this doesn't cost you even a penny more, but this means we earn a small commission. We are also only affiliates for businesses we love, so check them out!

Survival Kit Course Bundle

Brought to you by our [free] Pivot & Sell Masterclass that teaches you how to sell more right now. Sign up today!

Click here to on listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

164. How to Go from Maker to Boss with these 3 Steps

Thu, 02 Jul 2020 09:30:00 -0400

Ep.164: What do you need to do to go from Maker to Boss? In this episode, we lay it out in three easy steps.

This episode was recorded LIVE on The Product Boss Facebook page! Follow so you don't miss other LIVE recordings.

Click here to on listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

Brought to you by our [free] Pivot & Sell Masterclass that teaches you how to sell more right now. Sign up today!

163. Create Empowering Narratives with Your Content with Kim and Taccara of The Content Collective Podcast

Thu, 25 Jun 2020 09:30:00 -0400

Ep. 143: Content has the power and ability to create a narrative for your brand and product. Today, we have special guests Kim and Tacarra of The Content Collective Podcast chatting with us about how to create an empowering narrative between you and your customers. What can your brand do? And, how can we create a dialogue with our content? Subscribe to Kim and Taccara's new podcast: The Content Collective Podcast and learn how to create content that connects and organically converts.

Hey, are you on Instagram? Head over to The Product Boss Instagram, where Kim and Tacarra are doing an Instagram Takeover TODAY and you'll hear more about content and marketing for your business. They are doing a Q&A and more on the same day this podcast episode goes LIVE.

Links mentioned:

The Content Collective Podcast

The Content Collective on Instagram

Tacarra's podcasts: The Soul-Ties Podcast and "Covered" Marriage Podcast

Click here to on listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

Brought to you by our [free] Pivot & Sell Masterclass that teaches you how to sell more right now. Sign up today!

162. Summer Shakeup: Your Work/Life Balance Moving Forward

Thu, 18 Jun 2020 09:30:00 -0400

Ep. 162: Doesn't it feel like the pieces of our lives are thrown up into the air and now it's the start of Summer? We're there with you! In this episode, we chat about how we're approaching our own work/life balance in this new season.

What do you want your Summer to look like? We share some behind the scenes of how we're tackling this for ourselves from our own lives in Iowa (Minna) and New Jersey (Jacqueline).

Links mentioned:

The Product Boss Facebook page - Follow so you don't miss our LIVE recordings like this episode.

Click here to on listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

Bonus: What Product Bosses Want - Survey Results

Sun, 14 Jun 2020 09:30:00 -0400

Join our Summer Series of virtual workshops to help you with strategies for email marketing, Instagram as a tool for your biz, and using video to change the way you do business. Better Marketing = Better Sales DON’T WAIT. GRAB YOUR TICKET TODAY. Spots are limited. www.theproductboss.com/workshops

161. Navigating the New Normal with Stacy Tuschl

Thu, 11 Jun 2020 09:30:00 -0400

It's officially been 3 months since March 11, 2020 when The World Health Organization (WHO) declared COVID-19 as a global health pandemic. Today's guest, Stacy Tuschl, takes us behind the scenes on what she did during these last 90 days and how she plans to move forward for the rest of the year. Stacy is the owner of The Academy of Performing Arts (in Wisconsin) a Small Business Growth Coach, a bestselling author, and founder of the Foot Traffic Formula and The Foot Traffic Podcast. In today's episode we dig into her short-term and long-term strategies for tackling the "new normal".

Connect with Stacy:

Stacy Tuschl website

Stacy Tuschl on Instagram

The Foot Traffic Podcast

Click here to on listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

Brought to you by our [free] Pivot & Sell Masterclass that teaches you how to sell more right now. Sign up today!

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

160. Black-Owned Business Voices: InBooze with Ashleigh Evans

Sun, 07 Jun 2020 09:30:00 -0400

Welcome to a very special series "Black-Owned Business Voices" where female black-owned product business owners are sharing their voices, their stories, and their businesses.

We’re asking of our community to SUPPORT EACH OTHER. One positive way to take action is to buy from black-owned businesses today and BEYOND. And, outside of purchasing, make sure to follow and engage and share their businesses.

This is a four-part series.

Today, let's welcome InBooze with Ashleigh Evans:

InBooze website

InBooze on Instagram

Thursday, June 4th:

Brown Girl Stationery website

Brown Girl Stationery on Instagram

Friday, June 5th:

Compliments 'n Coffee website

Compliments 'n Coffee on Instagram

Saturday, June 6th

Kai Blends Beauty website

Kai Blends on Instagram

We want to continue to amplify black voices and share your business with more people. If you’re a black-owned business or you want to share one, head over to The Product Boss Instagram @theproductboss where we have an extensive list of black-owned businesses on this post. And this is also a great place to support and purchase from black-owned businesses not only today but always.

Click here to on listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

159. Black-Owned Business Voices: Kai Blends Beauty with Shaneece Thompson

Sat, 06 Jun 2020 09:30:00 -0400

Welcome to a very special series "Black-Owned Business Voices" where female black-owned product business owners are sharing their voices, their stories, and their businesses.

This is a four-part series.

Today, let's welcome Kai Blends Beauty with Shaneece Thompson:

Kai Blends Beauty website

Kai Blends on Instagram

Thursday, June 4th:

Brown Girl Stationery website

Brown Girl Stationery on Instagram

Friday, June 5th:

Compliments 'n Coffee website

Compliments 'n Coffee on Instagram

Sunday, June 7th

InBooze website

InBooze on Instagram

Click here to on listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

158. Black-Owned Business Voices: Compliments 'n Coffee with Ashleigh

Fri, 05 Jun 2020 09:30:00 -0400

Welcome to a very special series "Black-Owned Business Voices" where female black-owned product business owners are sharing their voices, their stories, and their businesses.

This is a four-part series.

Today, let's welcome Compliments 'n Coffee with Ashleigh:

Compliments 'n Coffee website

Compliments 'n Coffee on Instagram

Thursday, June 4th:

Brown Girl Stationery website

Brown Girl Stationery on Instagram

Saturday, June 6th

Kai Blends Beauty website

Kai Blends on Instagram

Sunday, June 7th

InBooze website

InBooze on Instagram

Click here to on listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

157. Black-Owned Business Voices: Brown Girl Stationery with Shaunice Sasser

Thu, 04 Jun 2020 09:30:00 -0400

Welcome to a very special series "Black-Owned Business Voices" where female black-owned product business owners are sharing their voices, their stories, and their businesses.

This is a four-part series.

Today, let's welcome Brown Girl Stationery with Shaunice Sasser:

Brown Girl Stationery website

Brown Girl Stationery on Instagram

Friday, June 5th:

Compliments 'n Coffee website

Compliments 'n Coffee on Instagram

Saturday, June 6th

Kai Blends Beauty website

Kai Blends on Instagram

Sunday, June 7th

InBooze website

InBooze on Instagram

Click here to on listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

156. Pivot & Sell Stories: How a Business Quickly Pivoted Their Messaging and Product to Meet Their Customer’s Needs with Christine Herrin of Everyday Explorers

Sun, 31 May 2020 09:00:00 -0400

How a Business Quickly Pivoted Their Messaging and Product to Meet Their Customer’s Needs with Christine Herrin of Everyday Explorers.

This is a 4-part series of Pivot & Sell Stories.

Brought to you by our [free] Pivot & Sell Masterclass that teaches you how to sell more right now. Sign up today!

Links mentioned:

Everyday Explorers Co. on Instagram

Everyday Explorers Co. website

The Product Boss Facebook page - Follow so you don't miss our LIVE recordings.

The Product Boss on Instagram @theproductboss

The Product Boss YouTube Channel

A Year of Content

Click here to on listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

155. Pivot & Sell Stories: Even When You Are Scared Lean In with Kevlyn Walsh of Festive Gal

Sat, 30 May 2020 09:00:00 -0400

Pivot & Sell Stories: Even When You Are Scared Lean In with Kevlyn Walsh of Festive Gal.

This is a 4-part series of Pivot & Sell Stories.

Brought to you by our [free] Pivot & Sell Masterclass that teaches you how to sell more right now.

Links mentioned:

Festive Gal on Instagram

Festive Gal website

The Product Boss Facebook page - Follow so you don't miss our LIVE recordings.

The Product Boss on Instagram @theproductboss

The Product Boss YouTube Channel

A Year of Content

Click here to on listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

154. Pivot & Sell Stories: How a Business Pivoted to Find a Solution and Invented a New Product During a Crisis with Amy Bennett of Moxie Dori

Fri, 29 May 2020 09:00:00 -0400

How a Business Pivoted to Find a Solution and Invented a New Product During a Crisis with Amy Bennett of Moxie Dori. This is a 4-part series of Pivot & Sell Stories.

Brought to you by our [free] Pivot & Sell Masterclass that teaches you how to sell more right now. Sign up today!

Links mentioned:

Moxie Dori on Instagram

Moxie Dori website

The Product Boss Facebook page - Follow so you don't miss our LIVE recordings.

The Product Boss on Instagram @theproductboss

The Product Boss YouTube Channel

A Year of Content

Click here to on listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

153. Pivot & Sell Stories: How a Family Counselor Pivoted to a Thriving Product Business During COVID-19 with Jessica Miller of Bella Vida Candles

Thu, 28 May 2020 09:00:00 -0400

How a Family Counselor Pivoted to a Thriving Product Business During COVID-19 with Jessica Miller of Bella Vida Candles using Instagram giveaways, outstanding customer service and our Local module in the Survival Kit Course Bundle. This is a 4-part series of Pivot & Sell Stories.

Brought to you by our [free] Pivot & Sell Masterclass that teaches you how to sell more right now.

Links mentioned:

Bella Vida on Instagram

Bella Vida website

The Product Boss Facebook page - Follow so you don't miss our LIVE recordings.

The Product Boss on Instagram @theproductboss

The Product Boss YouTube Channel

A Year of Content

Click here to on listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

152. 3 Must-Do’s to Selling Authentically Online

Thu, 21 May 2020 09:30:00 -0400

One of the biggest skillsets you can develop as a product business owner is selling. But, nobody wants to come off sound salesy or inauthentic. So, today's episode is all about selling online, but in an authentic way AND the mindset shifts you have to make right now in the time of COVID-19 (and any time really) to sell more online. Watch the video for this LIVE podcast recording of "3 Must-Do's to Selling Authentically Online" on our Facebook page.

Links mentioned:

A Year of Content

Join in on the #videoorplankchallenge and follow us on Instagram @theproductboss.

Follow The Product Boss Facebook page so you don't miss our LIVE podcast recordings and other videos.

The Product Boss YouTube Channel

Click here to on listen to The Product Boss Podcsat on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

151. 7 Creative Ways to Use Instagram Stories for Your Business

Thu, 14 May 2020 09:30:00 -0400

This episode was brought to you by our Instagram for E-Commerce Crash Course. This course will teach you how to USE Instagram as a converting sales channel that builds brand loyalty and turns your followers into customers, using the same proven framework our students use to build seven-figure Product-Based Businesses. Check it out here.

Ep. 151: [pre-recorded LIVE] We did something creative and fun with this episode - we recorded it LIVE on our The Product Boss Facebook page in front of our LIVE viewers and now airing it for you on the The Product Boss Podcast and The Product Boss YouTube Channel. This is to model for you - it's fun to get creative with your video!! And what's the easiest way for you to start doing more video? Instagram Stories! These are 15-second video snippets on Instagram that are a fantastic way to build your brand and customer engagement. And, we share with you, in this episode, 7 creative ways to use Instagram Stories for your business.

Click here to on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let us know what you love hearing on the podcast. Can't wait to hear from you. Thank you so much! xo, Jacqueline and Minna

Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs.

150. How to Build Your Confidence on Video

Thu, 07 May 2020 09:30:00 -0400

Ep. 150: Want tips to build your confidence on video from an introvert and extrovert's view? This episode is not to be missed because you know you need to get on video, but how do you start? How do you make it easier? What tools can you use? Today's episode has tips on tackling all those video struggles and more.

Links mentioned:

Iron and Pearl website

Iron and Pearl on Instagram

A Year of Content

Click here to on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs.

BONUS: Introducing the Survival Kit Course Bundle

Mon, 04 May 2020 13:55:00 -0400

Bonus Episode: During uncertain times there is one thing we are sure of… your business must adapt and develop an online strategy.

That's why we created the Survival Kit Course Bundle: the exact framework to learn how to transition your business strategy to sell and market more online... ...so your business can pivot during a crisis and ultimately survive and thrive, with or without a website. And it's only open until May 5, 2020, so make sure to check it out today at this introductory price:

Survival Kit Course Bundle

Click here to on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

149. The Truth is You Need to Get Scrappy and Other Truths and Un-Truths of Growing Your Business Right Now

Thu, 30 Apr 2020 09:30:00 -0400

Ep. 149: What are the truths and un-truths happening in the product business community right now? We've been hearing lots of stuff, seeing lots more. Today, we chat with you about 3 un-truths we're hearing from product sellers and also 3 truths of what product businesses are doing right now that are successful in bringing in revenue in a time of social distancing and Covid-19.

Links mentioned:

Survival Kit Bundle Course

Click here to on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs.

148. Your Brain is Your Worst Enemy

Thu, 23 Apr 2020 09:00:00 -0400

Ep. 148: One of the best things you can do for yourself during this time is to manage your mind. This is because your brain can be your own worst enemy when we are going into flight or fight mode. Today we talk about how to take care of your mindset by proactively approaching your day instead of being reactive to a hard situation or the anxiety a hard day can bring. These are the things that we do that we hope will help you too.

Links mentioned:

Larissa Loden

We are re-running our 5-Day Best Seller Secrets Challenge starting Monday, April 27th. We ran this about a month ago and thousands of people went through it. We have so much fun on our challenges and this one is about leaning in to what works right now to grow your product business so you aren’t throwing spaghetti at the wall. Join us! It’s the Best Seller Secrets Challenge - take it again if you need that extra motivation, join if you missed it the last time. We love our challenges and it’s gonna be great. You can head over to www.bestsellersecretschallenge.com and it's FREE. We’ll see you in there!

Click here to on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs.

147. How to Deal with Change

Thu, 16 Apr 2020 09:00:00 -0400

How's it going? Chances are there's probably a lot of change happening in your life. This sense of overwhelm and the topic of changes came up in our mastermind and Minna was reminded of a time when her family was going through a trauma/crisis almost five years ago and she was referred to the Kübler-Ross Model. It's a model that was created for dealing with the grief and the process that happens and it's also known as the "change curve". We go over the stages with you in the episode today and how to utilize this process in order to understand your own reactions and emotions during this time of social distancing, a pandemic and a huge change in your life.

Links mentioned:

Kübler-Ross Model

Yay! We are re-running our 5-Day Best Seller Secrets Challenge starting Monday, April 27th. We ran this about a month ago and thousands of people went through it. We have so much fun on our challenges and this one is about leaning in to what works right now to grow your product business so you aren’t throwing spaghetti at the wall. Join us! It’s the Best Seller Secrets Challenge - take it again if you need that extra motivation, join if you missed it the last time. We love our challenges and it’s gonna be great. You can head over to www.bestsellersecretschallenge.com and it's FREE. We’ll see you in there!

We'd love to connect with you on Instagram! Join us at @theproductboss.

Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!

146. Selling Online and Being the Face of Your Brand with Rachel Ricker of Smell Sweet Company

Thu, 09 Apr 2020 09:00:00 -0400

Found and CEO Rachel Ricker hops on the podcast with us from Smell Sweet Company to tell us her journey (from 10 months ago!) about creating her USDA-certified, organic deodorant and body products sweet-smelling, toxin-free, vegan and cruelty-free. She shares her startup story, how she has now embraced being the face of her brand and what she's loving about living as an entrepreneur.

Connect with Rachel:

Smell Sweet Company website - use code "THEPRODUCTBOSS" for 20% your first order

Smell Sweet Company on Instagram

This episode was brought to you by our course “A Year of Content” for only $37 today: www.ayearofcontent.com. Don't know what to say to your customers? Our course gives you three video workshops and 200+ prompts to use in email, social media, video and website for your product-based business. Ann says, "I was so overwhelmed and didn't know what I should focus on/do first. The step by step guidance, focusing on small chunks of progress, has been incredibly helpful and stress relieving." Check it out a www.ayearofcontent.com.

We'd love to connect with you on Instagram! Join us at @theproductboss.

Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!

145. Math Not Drama

Thu, 02 Apr 2020 09:00:00 -0400

"Math Not Drama" is a saying from Jacqueline's life coach Stacy of The W Collective. In high-stress or uncertain situations, sometimes the best thing you can do is to pull the "drama" or emotion out and simply look at the numbers. In today's episode, we help you look at your numbers, especially in this time of social distancing, coronavirus (COVID-19) and quarantine.

Links mentioned:

The W Collective website

The W Collective on Instagram

The Life Coach School Podcast with Brooke Castillo

We'd love to connect with you on Instagram! Join us at @theproductboss.

Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!

144. Adapt and Thrive

Thu, 26 Mar 2020 09:30:00 -0400

The question is: how are you adapt and thrive your small business during this time?

In this episode, we feature five businesses in The Product Boss community who have :

made themselves relevant,
innovated their products and partnerships,
gotten creative with their messaging and offerings,
put themselves out there even if it felt uncomfortable, and
have adapted and thrived right now

And, we want to share their stories with you to inspire you to do the same.

Mentioned:

Important: The doors for Multi-Stream Machine OPEN for a short time only until April 1, 2020. And in this special release of our signature course, we have added a bonus lesson to each module called Adapt and Thrive - that's 9 bonus lessons for you to take action and how to best utilize each module right now during these times and we'll be doing it together!

We'd love to connect with you on Instagram! Join us at @theproductboss.

Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!

143. Octopus Lab PART 2: Let's grow that multi-legged approach to creatively scaling your business

Sat, 21 Mar 2020 09:00:00 -0400

This episode brought to you by our [free] 5-day Best Seller Secrets Challenge: lean into what’s working in your biz and sell more of that. We are are here to support you as your grow your small business in these uncertain times. Let’s do this...together!

This is is Part 2 of our Octopus Lab. Listen to last week's episode for Octopus Lab Part 1 first.

We'd love to connect with you on Instagram! Join us at @theproductboss.

Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!

142. Marketing and Sales Strategies in the Time of Coronavirus (COVID-19)

Thu, 19 Mar 2020 09:00:00 -0400

Ep. 142: How to approach marketing, selling and adapting in the time of social distancing and Coronavirus (COVID-19).

Very important links:

Best Seller Secrets Challenge [free] 5-day Challenge - we help you focus on doing more of what is working to give you more options in these uncertain times.

A Year of Content - if you need help with what to say to your customers without always selling to them.

Center for Disease Control and Prevention: Coronavirus Disease 2019 (COVID-19)

Letter from Jacqueline and Minna:

Hey, how are you doing?

Every day seems to get a bit trickier navigating the unknown. Everyone has their own opinions of how "you" should handle this.

What we want to say is handle it however you see BEST for your family and your business.

But remember....

Emotions are contagious.

So try and surround yourself with positivity. Positive conversations, Positive people, Positive outside stimulation....

So with that we want to offer you a bit of positivity to your inbox.

We want to help you navigate your biz through the days ahead with podcasts, FB and IG lives, support in our online communities, and something new......

We are launching our FREE 5-day Best Seller Secrets Challenge, beginning Monday, March 23rd.

Because like we said, this is temporary. Things will get better and you will still have your businesses when this is all over. With people staying home and looking for things to do they will turn to online shopping for necessities and for pleasure. Hands up if you enjoy a little retail therapy.

Yupp...so do your customers.

So friend, we want you to be prepared.

We want you learn the secrets to maximizing your revenue, for now and for the future.

Because right now is NOT a time to throw spaghetti at the wall and hope something sticks!

Right now is about doing MORE of WHAT'S WORKING!

We’re here to teach you how to go deep, not wide, and maximize the opportunities that are already right in front of you. And since we planned this waaaaay before the world's current situation, we are going to move forward with the challenge as planned.

Because NOW is the time our community needs help, guidance, resources, and support from positive people the most.

You will see us live daily in the pop-up facebook group and in the days leading up to the Best Seller Secrets Challenge.

And as we support you in leaning into your Best Sellers, we will also be there to help you navigate your biz during COVID-19.

Who said home school was just for our kids?

Sign up for this FREE 5-day Best Seller Secrets Challenge NOW. And we look forward supporting you over the coming days and weeks.

We'll see you in there!

Wishing you health, grace, gratitude, and resilience,

Jacqueline and Minna

www.theproductboss.com

P.S. YOU ARE NOT ALONE IN THIS!

141. Coronavirus: Don't Stop Working on Your Product Business

Fri, 13 Mar 2020 19:39:00 -0400

[Special Episode March 13, 2020] Ep. 141: In this unedited special episode, we chat about a big topic: Coronavirus (COVID-19) and its impact on product-based businesses and what we think you should be doing right now during this pandemic. We talk about what we are seeing in our own product entrepreneur communities and how to approach these unprecedented times and what we are doing as fellow small business owners in response and preparation for COVID-19.

Center for Disease Control and Prevention: Coronavirus Disease 2019 (COVID-19)

Ok....we know...you have received SO...MANY...MESSAGES...about Covid-19 (Coronavirus) in the last 24-hrs. And yes here is another one...but this one is different.

We have been trying to figure out how to be helpful to our community and listeners over the past ten days. In fact, we recorded a full podcast last Tuesday on how to prep for the Coronavirus...and then decided against airing it because we were concerned we would create unfounded concern. Cut to ten days later and the world has changed.

In the last two days we have had five+ hours of coaching sessions with our students and masterminders and the same question arose...

"What do I do about my business during this pandemic?"

Great Question!

Here is our answer...

DON'T STOP WORKING ON YOUR BUSINESS!!!

Even if you start to feel that urge to pull back or spin out we want to remind you that this too will pass.

This is temporary. We will get through it...together.

This is the best time to work on your business!

All of those things you have been putting off like updating your website, scheduling consistent emails, writing blog posts, assessing your pricing, or counting your inventory.... NOW IS THE TIME.

You may also want to lean into education..get savvy about really using Instagram as a tool, learn how to take better pictures, read a business book, or learn how to get onto other platforms....NOW IS THE TIME.

You may even get creative...remember you can pivot much quicker than the "big guys". How can you make your product relevant for this current situation? Can you lean into your Best Sellers?....NOW IS THE TIME.

Here are some ideas...

Sell kids toys: Send an email about your toys and how to use them to keep kids busy while schools are closed.

Sell candles: Send an email about how to relieve stress or make home more comfortable during times like these with your specialty scents.

Remember you can create relevant and helpful content via email, create blogs, Pinterest Posts, Instagram, share it everywhere.

We are by no means trying to be insensitive to the current situation...Jacqueline lives just outside NYC and her husband, a Broadway actor, is out of work for the next 4 weeks due to theaters being closed. $h!t is getting real.....

But our job for you...our community..is to help guide you during times like these. We need to get creative. We need to take action. We need to keep working.

We just posted a Special Podcast Episode (unedited) on this topic today. We wanted to share the advice we give our students with you in real time so that you can create a plan of action as well. Make sure to subscribe to stay updated with the latest. Listen wherever you get your podcasts👇🏼

The Product Boss Podcast : ApplePodcasts, Stitcher, Spotify, GooglePlay, TuneIn/Alexa, iHeartRadio

(The episode is so new you may have to refresh your podcast list on your device.)

We even share with you some behind the scenes info about our upcoming challenges and courses that we will be releasing in the coming days and weeks and why we have decided to proceed "business as usual" (minus our kids being home).

Because, like we said, this is TEMPORARY.

And there are things we can take action on right now to ensure our businesses are set up for success when this is all said and done.

Wishing you health, grace, gratitude, and resilience,

Jacqueline and Minna

www.theproductboss.com

P.S. YOU ARE NOT ALONE IN THIS!

If you want to hang out with us say 👋 on Instagram

If you want a community of fellow product-based biz owners for support join us on Facebook.

140. Octopus Lab Part 1: A multi-legged approach to creatively scaling your business

Thu, 12 Mar 2020 09:30:00 -0400

Ep. 140: The Octopus is something we've worked on for a couple of years at The Product Boss. It's our spirit animal and guide for product-based businesses and for the first time ever, we are chatting about it on-air on the podcast. It's our a multi-legged approach to creatively scaling your business and we are sharing it with you in a two-part Lab.

Links mentioned:

The Octopus Lab Venn diagram

We'd love to connect with you on Instagram! Join us at @theproductboss.

Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!

139. How to Find Support When You Don’t Feel Supported

Thu, 05 Mar 2020 10:30:00 -0400

Ep. 139: As entrepreneurs, navigating and building a support system is so important. But, sometimes it's hard to find and feel the support in the ways we want. In this episode, we walk you through how to find support when you don't feel supported. It's a topic that comes up time and time again in our masterminds and community. We hope it helps you too!

We'd love to connect with you on Instagram! Join us at @theproductboss.

Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!

138. How to Get More Email Subscribers for a Product-Based Business

Thu, 27 Feb 2020 10:30:00 -0400

Ep. 138: Here's the thing: we've had a lot of our listeners purchasing A Year of Content for a framework, inspiration, prompts and an action plan for content for emails, social and their website. BUT, one of the main questions you have been asking is: "How do I actually get more email subscribers onto my email list? In this episode, we are here to help with tactics for you to capture emails and continue to grow your list and eventually turn them into buyers.

Links mentioned:

A Year of Content Course from The Product Boss

Episode 91: Three Emails Every Product Biz Needs

We'd love to connect with you on Instagram! Join us at @theproductboss.

Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!

137. The Secret Sauce Behind Scaling a Gourmet Food Product with Dave Hirschkop of Dave's Gourmet

Thu, 20 Feb 2020 10:00:00 -0400

In today's episode we get a really interesting behind-the-scenes look at growing a food product and grocery business model with our special guest Dave Hirschkop. Dave is the founder and creative force behind Dave’s Gourmet. Dave’s Gourmet is a specialty foods company that makes a wide range of products including Gourmet Pasta Sauce, Hot Sauce, Condiments and Spices.The Wall Street Journal called him the, “...legendary Dave Hirschkop, the granddaddy of ultra-hot sauces.” Business Week said, “Dave's Hirschkop is known as an innovator.” It's a great conversation about product innovation, small business pivoting and long-term success and creatively scaling.

Connect with Dave:

Dave's Gourmet website

We'd love to connect with you on Instagram!

Join us at @theproductboss.

Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!

136. Important Things to Think About BEFORE Adding on a Sales Channel

Thu, 13 Feb 2020 10:00:00 -0400

Ep. 136: We get this question a lot: Should I add on this sales channel or platform? Because, really, we want to grow our product businesses ... but first, there are a few factors that should be considered BEFORE you take the leap of adding on an additional sales channel to start, maintain and grow. We go over these important things to think about in today's episode. Let's get started!

Don't know what to say to your customers? Get our course “A Year of Content” for only $37 today: www.ayearofcontent.com. You get three video workshops and 200+ prompts to use in email, social media, video and website for your product-based business. It will help you get unstuck and create a plan for selling your product with a year of content.

We'd love to connect with you on Instagram! Join us at @theproductboss

Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!

135. 5 Places to Plug Holes to Stop Losing Money in Your Product Biz

Thu, 06 Feb 2020 10:00:00 -0400

We're all losing money somewhere in our businesses. From watching our students, clients, fellow business owners, we've realized there are consistently five places to plug holes to stop losing money in most product businesses. We share them with you in today's episode to help you create more profit in your bottom line.

Links mentioned:

ShippingEasy*

*This is an affiliate link which means Jacqueline and Minna earn a commission when you purchase, at no extra cost to you. We fully love and use ShippingEasy in our businesses. And, essentially, if you buy this from us, we get some coffee money, but it also saves you time and money shipping your products. Win-win.

We'd love to connect with you on Instagram! Join us at @theproductboss

Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!

Get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine"

134. What to Do When You Feel Like Quitting Your Business

Thu, 30 Jan 2020 10:00:00 -0400

Ep. 134: Honestly, we all feel like quitting some time in our entrepreneurial journey. In this episode, we go over what to do when you feel like quitting your business. What should you do?

Linked mentioned:

Zatka Decor

We'd love to connect with you on Instagram! Join us at @theproductboss

Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!

Get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine"

133. From Bio-Engineer to Influencer to Product Boss with Christine Hronec of Gauge Life

Thu, 23 Jan 2020 10:00:00 -0400

Brought to you by “A Year of Content” course for you and it helps you take the 3 C’s and gives you 200+ prompts, brainstorm sheets and shows you how to create a content plan of action for product business owners. Go here for this special offer: www.ayearofcontent.com.

Ep. 133: Today we have a special guest sharing her journey into becoming a Product Boss and creating her own supplement line. Christine shares her startup strategy, exposure tips and how she conquered her aversion to video to becoming a YouTube influencer in her own right.

Christine Hronec is an author, chemical and bio engineer, food scientist, and bikini fitness competitor. Christine got her start at Fortune 100 Company DuPont as a chemical engineer for 6 years before branching out as an entrepreneur. Christine is the founder and CEO of Gauge Girl Training, a nutrition and fitness online coaching service, and founder of Gauge Life, a dietary supplement nutrition line.

Connect with Christine:

We'd love to connect with you on Instagram! Join us at @theproductboss

Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!

Get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine"

132. [LIVE Podcast Recording] 3 C's of Content Everyone Should Have - Dallas Market Speaking Event

Thu, 16 Jan 2020 10:00:00 -0400

Recorded LIVE from Dallas Market. The truth is: today's consumer demands valuable content and this has made us all into content creators: brands, boutique owners, buyers, retailers, etc. They want to hear more than just "buy from us" or “here is a sale”. The 3 C's of Content are pillars that every person (or store) selling physical products should be doing to create content that engages and connects with their customer - and gets them to want to buy. When it comes to content, this is what you should be putting in front of your customer, like three legs on a stool, you need all of them.

Need help implementing? We have “A Year of Content” course for you and it helps you take the 3 C’s and gives you 200+ prompts, brainstorm sheets and shows you how to create a plan of action. Go here for this special offer: www.ayearofcontent.com.

131. The Secret to Blowing Up: Ask for What You Want with Lisa Mastela of Bumpin Blends

Thu, 09 Jan 2020 10:00:00 -0400

Ep. 131: This episode with founder of Bumpin Blends is not to be missed. In a short ten months, Lisa Mastela has taken her business of superfood smoothie frozen cubes and bootstrapped it to new heights with lots of testing, bartering, hard work and the power of asking for what she wants. Lisa is so generous with sharing the behind-the-scenes of her startup and you'll understand why she is blowing up with success.

Enter the Giveaway to win some Bumpin Blends smoothies on our Instagram at @theproductboss!

Get yourself some superfood smoothies at code "THEPRODUCTBOSS" for 20% off at www.bumpinblends.com.

Connect with Lisa and Bumpin Blends at:

Bumpin Blends website

Bumpin Blends Instagram

We'd love to connect with you on Instagram! Join us at @theproductboss

Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!

Get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine"

130. Set Your Goals for 2020

Thu, 02 Jan 2020 10:00:00 -0400

Ep. 130: What types of goals are we seeing Product Bosses come up with in this new year and new decade? In this episode, we share the four types of goals that we see product business owners reaching for in 2020 to help you form your own goals to make this your most profitable year yet.

BIG NEWS: To best support you in DASH Insiders Accelerator program, we now have two groups for DASH Insiders:

DASH for product biz owners with product in hand to $50k annually
DASH+ for product biz owners with $50k and above

We've extended the Founding Members sale for $7 for your first month!! Sale ends on Jan 5, 2020. Sign up now here.

129. The Holidays are Over: What to Do Next

Thu, 26 Dec 2019 10:00:00 -0400

EXTENDED SALE: Get the Founding Members Rates for DASH Insiders Accelerator program here.

Ep. 129: Now that the holiday sales are over, what do you do next to keep growing your product-based business? In this episode, we go over four things you should be doing as the year comes to a close and the new year turns over.

This episode was brought to you by The Product Boss Programs. Applications are now open for our masterminds, but spots are limited, so check them out NOW.

Dash Insiders Accelerator Program: Introducing DASH INSIDERS Accelerator Program. This program is focused on helping you grow your product business, the right way, fast. Having the right mentors, business trainings, and a group of supportive product-based business owners will be the game-changer that helps your business grow.

The Climb Mastermind: Our Signature Program - a unique combination of group coaching and masterminding. Designed for product-based businesses with yearly revenue of $50k to $250k. For the entrepreneur that is ready to grow their business on more platforms to multiply their sales and increase their visibility.

The Top Mastermind: A true Mastermind among peers. A group of $250k to 7-figure business owners joined and facilitated by Jacqueline and Minna. Leading small teams (hiring and firing), systems, scaling and buying back your time are frequent conversations. This Mastermind is for women-owned businesses.

Questions? Direct message us on Instagram at @theproductboss or email us at hello @ theproductboss.com - We'd love to hear from you!

128. Hard Truths to Growing a Product Biz Today

Thu, 19 Dec 2019 09:30:00 -0400

Ep. 128: Being so immersed in the product world, we have observed and expertly noted the trends of the changing landscape of retail and what the rapidly-changing marketplace is demanding from our products bosses today in order to pivot and grow. In today's episode we share the four hard truths we're seeing that might take you out of your comfort zone, but are necessary for you to know (and accept) as you grow your business in the new year.

Important: DASH Insiders Accelerator Program is now OPEN and the Founding Members Specials is almost over (including $7 for your first month!) - head there right now: www.theproductboss.com/dash.

127. Excuses You Are Making That Are Holding You Back

Mon, 16 Dec 2019 09:00:00 -0400

Ep. 127: We hear them over and over - these same excuses. We fall in to them sometimes too. In today's bonus episode, we are going over the excuses you are making that are holding you back - and how to overcome them.

Important: DASH Insiders Accelerator Program is now OPEN and the Founding Members Specials are only for 5 days (including $7 for your first month!) - head over there right now: www.theproductboss.com/dash.

126. Jasmine Star - Show Up Til You Blow Up on Instagram

Thu, 12 Dec 2019 09:00:00 -0400

Ep. 126: Want to know some Instagram secrets? Today's episode is a must listen! We have a very special guest, Jasmine Star. Jasmine is a photographer, business strategist, host of The Jasmine Star Show podcast and creative genius behind Social Curator. She tells us some childhood stories of what led her to this present moment in her entrepreneurial journey and tells us where she sees herself (and her business) in 2020. Jasmine truly has such a contagious laugh and generous spirit - this episode is one of our favorites and so actionable! Jasmine also gives simple but powerful Instagram tips to writing captivating captions, creating her IGTV strategy, taking quick and easy photos and SO MUCH MORE in this episode - all specifically for product bosses with physical products in hand and big dreams in mind.

Connect with Jasmine:

Jasmine Star website

Jasmine Star on Instagram

The Jasmine Star Show - Apple Podcasts

This episode was brought to you ShippingEasy* - Minna and Jacqueline's favorite shipping tool to save product bosses time and money when shipping their products.

*affiliate link because we only promote things we love and fully endorse.

124. Creating Content to Improve Your Customer’s Experience with Ben Conrad of No Issue

Thu, 05 Dec 2019 09:00:00 -0400

GIVEAWAY: Head over to @theproductboss on Instagram for your chance to win custom tissue paper for you and your biz bestie from No Issue and The Product Boss.

Ep. 124: How can you create content that enhances your customer's experience? In this episode, Ben Conrad of No Issue hops on as our special guest. We chat about their huge Instagram following and how they cultivated a community that is always eager to share their unboxing's of No Issue's custom tissue paper, compostable mailers, stickers and masking tape. It fuels their growth of followers on Instagram, but also their customer's experience overall. Ben also shares their strategy when it comes to giveaways, YouTube videos, IGTV and product awareness.

Connect with No Issue at:

No Issue website - use code "PRODUCTBOSS" for 10% off

No Issue on Instagram

No Issue on Twitter

No Issue on Facebook

This episode was brought to you by The Product Boss Programs. Applications are now open for our masterminds, but spots are limited, so check them out NOW.

Dash Insiders Accelerator Program [waiting list]: Having the right mentors, business trainings, and a group of supportive product-based business owners can be the game-changer that helps your product grow from the very beginning. It helps you avoid costly “newbie” mistakes and gets you and your business on track for success in the long-run, together. Designed for businesses with product-in-hand to businesses making $50k or less per year.

Questions? Direct message us on Instagram at @theproductboss or email us at hello @ theproductboss.com - We'd love to hear from you!

122. Reflect on This Year Before You Plan for the Next

Thu, 28 Nov 2019 08:00:00 -0400

Ep. 122: "Where were you before? Where are you now? And, where do you want to be?" In today's episode, we use these questions as a visioning exercise to reflect on the year, especially on this day of gratitude in the holiday season. Join us and grab a cup of coffee, sit down and ask yourself: Where were you before? Where are you now? And, where do you want to be?

We'd love to connect with you on Instagram! Join us at @theproductboss

Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!

Get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine"

121. Dealing with Overwhelm: Create a Time Budget

Thu, 21 Nov 2019 08:30:00 -0400

Ep. 121: Tis the season for overwhelm for product bosses as we head into the holiday season and double down on our busy schedules. Oftentimes we can feel overwhelmed because we feel like there's not enough time to do all the things we want to do. In today's episode, we teach you how to create a time budget. Did you know we all have 168 hours in a week? How do you divvy out your hours in your 168-hour budget? We go over the categories on how to break it down to understand where you're spending your time to approach creating a time budget that best suits your life.

Links mentioned:

The W Collective

We'd love to connect with you on Instagram! Join us at @theproductboss

Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!

Get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine"

120. Pet Peeve: It's Not The Creative Versus The Boss

Thu, 14 Nov 2019 10:00:00 -0400

Ep. 120: Want to hear our pet peeve? This conversation of divide between choosing for yourself: either "the creative versus the boss". This idea of creatives "selling out" or bosses needing to play small. This is our rant on the topic. Let's keep the conversation going! Join The Product Boss Facebook Group and let us know what you think.

We'd love to connect with you on Instagram! Join us at @theproductboss

Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!

Get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine"

119. Hiring Short-Term Help for Your Busy Seasons with Shelli Warren of BizChix

Thu, 07 Nov 2019 10:00:00 -0400

Ep. 119: As a product-based business, it takes the right team of high-performers to get it all done, from shipping to sales to production. And hiring is often necessary, especially in our busy seasons. But, where do you start when it comes to hiring, especially if it's short-term? We're excited to have our special guest Shelli Warren of BizChix and Stacking Your Team podcast dig into some great tips and simple strategies for job descriptions, evaluations, team dynamic and building a team you can inspire for the short-term and the long-term. Don't miss it!

Connect with Shelli:

Stacking Your Team podcast

BizChix podcast

Shelli on Instagram

We'd love to connect with you on Instagram! Join us at @theproductboss

Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!

Get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine"

118. The 7 Alter-Egos of a Solopreneur - Celebrity Edition

Thu, 31 Oct 2019 09:00:00 -0400

Ep. 118: Do you have an alter-ego or a stage persona? As a soloprenuer, we know, you wear lots of hats. What we've found is that having various alter-egos can help you tap into certain strengths and qualities when we need them the most. In this episode, we have a little fun and give you our celebrity-inspired recommendations for finding your alter-egos in the hats you wear as a product boss. Who will you tap into? Share with us in our The Product Boss Facebook Group - we want to know who your alter-ego is.

We'd love to connect with you on Instagram! Join us at @theproductboss

Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!

Get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine"

117. 5 Reasons Why You Should Still Be Showing Up In Person

Thu, 24 Oct 2019 09:00:00 -0400

With the rise of the digital world so many of us have gotten comfortable behind our e-commerce platforms and computers - whether it’s our website, social, Etsy, or Amazon. The fact is the biggest companies out there will have a physical, in-person presence because it's still necessary and has it's major advantages - even in today's digital world. As solopreneurs, how can we learn from these in-person opportunities? Why should in-person events, like tradeshows, farmers markets or gift marts still be part of your marketing plan? We go over five reasons why you need to consider them for your product-based business in today's episode.

We'd love to connect with you on Instagram! Join us at @theproductboss

Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!

Get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine"

116. Creating a Product for Your Service Business with Lisa Woodruff of Organize365

Thu, 17 Oct 2019 09:00:00 -0400

Ep. 116: Thinking about adding a product to your service business? In this episode, Jacqueline interviews Lisa Woodruff of Organize 365 all about her journey into becoming a Product Boss. Lisa added her product, the Sunday Basket, to her service-based business and gives us a behind-the-scenes look into the manufacturing and her learning lessons she's discovered along the way. It's a must-listen!

Connect with Lisa:

Lisa and Organize 365 on Instagram

Organize 365 website

Organize 365 Podcast

Sunday Basket website

Links mentioned:

Episode 22: Don't Skip Your Mission, Vision and Values with Natalie Gingrich

We'd love to connect with you on Instagram! Join us at @theproductboss

Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!

Get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine"

115. Digital Strategy to Grow Your Emerging Brand with Stephen Carl of Needle Movement

Thu, 10 Oct 2019 09:00:00 -0400

Ep. 115: When it comes to Digital Strategy, there are so many questions: How can you make your website sell better than others? What is an entrepreneur's approach to Facebook ads, email marketing and brand messaging? What should small brands be doing right now for online marketing? Today we have Stephen Carl of Needle Movement on the podcast and he shares what he's seeing in digital strategy now and for the future. It's an episode not to be missed for emerging brands and product bosses.

Connect with Stephen:

Needle Movement website

Links mentioned:

Klaviyo Email Software

Review The Product Boss Podcast on Apple Podcasts! We read every single review and we might even read yours on air. It helps us to grow and continually bring you the best content we can. We really appreciate it! xo, Jacqueline and Minna

We'd love to connect with you on Instagram! Join us at @theproductboss

Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!

Get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine"

114. How One Mom Got Her Brand into Target with Kelly Barker of Prep Your Skin

Thu, 03 Oct 2019 09:00:00 -0400

Ep. 114: What does it look like to have your brand in Target stores? Today we have a special guest, Kelly Barker of Prep Your Skin and she shares with us what life looks like behind getting onto Target shelves. Prep Your Skin is "perfectly giftable beauty products at a modest price" in the clean beauty section. She took a leap of faith in 2013 and left her corporate career to become an entrepreneur. Kelly’s adventure as an entrepreneur has been painful yet full of joy, as she claims life is all about learning and growing in a positive environment. She is the mom to two children who have seen first-hand the ups and downs of starting a business from scratch.

Connect with Kelly:

Prep Your Skin website

Prep Your Skin instagram

We'd love to connect with you on Instagram! Join us at @theproductboss

Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!

Get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine"

113. 3 Secrets to more Sales and Visibility (for more profit)

Mon, 30 Sep 2019 09:00:00 -0400

Ep. 113: In this bonus episode, we’re teaching YOU The 3 Secrets to Growing Your Product-Based Business Sales and Visibility for more profits.

[DOORS OPEN - ONLY 2 MORE DAYS to enroll] This episode is brought to you by our signature program Multi-Stream Machine, where we help you 2x-4x your sales and increase your visibility faster in your product-based business. Go to www.multistreammachine.com right now and enroll now.

112. 5 Ways to Grow Your Product Business

Thu, 26 Sep 2019 09:30:00 -0400

Ep. 112: "How do I grow my business?" This is a question we get all the time from our product entrepreneurs. In this episode, we go over 5 ways to grow - and where to look for opportunities as you think about your business for the future.

Did you hear? We are opening the doors to our signature course MultiStream Machine tomorrow (Sept 27th) - and it’s only open for 5 days! This is where we teach product based business owners, like you, how to 2x -4x your businesses in months, not years by increasing your visibility and sales across multiple platforms. Mark your calendars to check out www.multistreammachine.com. Don't miss it!

Please review us on Apple Podcasts! We read every single review and we might even read yours on air. It helps us to grow and continually bring you the best content we can. We really appreciate it! xo, Jacqueline and Minna

We'd love to connect with you on Instagram! Join us at @theproductboss

Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!

Get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine"

111. Quick Q & A (Holiday Prep Series)

Thu, 19 Sep 2019 09:00:00 -0400

Ep. 111: This episode was brought to you by our [FREE] Rock Your Holiday Promotions Challenge, where we help you create holiday offers/promotions that grab your customer’s attention and start to snowball your sales. This extra special 5-day [FREE] live training is coming to you September 23rd – 27th.TIME IS RUNNING OUT!! Sign up now!

Here’s what we’ll cover:

Day 1: Mark the most important Holiday Dates for every product-based business Day 2: Create Your Best Offers to take advantage of the holiday hype Day 3:Amplify the Holiday Mood and share it with the world Day 4:Pre-Schedule your holiday promotions ready to sell at the right time Day 5: Create a plan to boost your sales through the holidays beyond offering a discount.

Videos get delivered straight to your inbox, and it’s absolutely FREE. TIME IS RUNNING OUT!! Grab your spot and sign up at www.rockyourholidaypromotions.com. You do not have to do this alone, let’s build this together.

Links Mentioned:

Lunch Squares

110. Your Holiday Presence - Where You're Showing Up to Sell (Holiday Prep Series)

Mon, 16 Sep 2019 09:30:00 -0400

Ep. 110: In this bonus episode, we chat about where you're showing up to sell.

Don't know what promotions and offers to create for your customers? This episode was brought to you by our [FREE] Rock Your Holiday Promotions Challenge, where we help you create holiday offers/promotions that grab your customer’s attention and start to snowball your sales. This extra special 5-day [FREE] live training is coming to you September 23rd – 27th. Sign up now!

Here’s what we’ll cover:

Videos get delivered straight to your inbox, and it’s absolutely FREE. Grab your spot and sign up at www.rockyourholidaypromotions.com. You do not have to do this alone, let’s build this together.

We'd love to connect with you on Instagram! Join us at @theproductboss

Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!

109. Get Organized Before The Holiday Rush (Holiday Prep Series)

Thu, 12 Sep 2019 09:00:00 -0400

Ep. 109: In this episode, let's get organized for the holiday season! This Holiday Prep Series is tackling the behind-the-scenes preparation that needs to happen as you are working IN your business. However, it doesn't cover the front-facing offers and promotions that you'll need to create for a profitable holiday season. For that, we have created our [FREE] Rock Your Holiday Promotions Challenge, where we help you create holiday offers/promotions that grab your customer’s attention and start to snowball your sales. This extra special 5-day [FREE] live training is coming to you September 23rd – 27th. Sign up now!

Here’s what we’ll cover:

We'd love to connect with you on Instagram! Join us at @theproductboss

Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!

108. The Power of Starting with One Product with Divya Gugnani of Wander Beauty

Thu, 05 Sep 2019 09:30:00 -0400

Ep. 108: Today's guest is Divya Gugnani of Co-Founder of Wander Beauty. She shares with us her breadth of knowledge of starting a product business with one product and then expanding - surveying their customers every step of the way. We get to hear how she and her business partner and co-founder, Lindsay Ellingson, met and began their hustle into the clean beauty industry. Also how they began with one product that was named an Allure Beauty award winner and, more recently, how they were featured in FabFitFun subscription boxes. This episode is not to be missed. There are so many gems of knowledge in there - listen now!

Wander Beauty website - use code "PRODUCTBOSS" for 20% off!

Wander Beauty Instagram

Divya Gugnani on Instagram

We'd love to connect with you on Instagram! Join us at @theproductboss

Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!

Get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine"

107. Key to Success #4: Be Consistently Good in Your Business Where It Matters Most

Thu, 29 Aug 2019 09:00:00 -0400

Episode 107: “Don't be great. Be consistently good.” -Eric Barker. We all know consistency is really imperative for success. But, where should you actually be putting in the consistent work to move your business forward the most? In this episode, we chat about the four areas of running your business where consistency matters most, so you can tap into this key to success #4.

Please review The Product Boss Podcast on Apple Podcasts. We read every single review and we might even read yours on air. It helps us to grow and continually bring you the best content we can. We really appreciate it! xo, Jacqueline and Minna

We'd love to connect with you on Instagram! Join us at @theproductboss

Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!

Get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine"

106. Key to Success #3: Become the CEO

Thu, 22 Aug 2019 09:00:00 -0400

Ep. 106: This is a 4-part mini-series. We'll be sharing Keys to Success that are necessary for any product entrepreneur or small business owner to create the life they want. Today is Key to Success #3: Become the CEO. What does it mean to be a CEO? What role do you actually play to become the CEO? In this episode, we go over what a Product Boss needs to know to understand and embrace as the role of CEO in their product-based business - and to become the CEO in your journey.

Join our masterminds/programs for product entrepreneurs. Spots are limited - we have a place for product business owners at every level:

If you're in idea to Startup stage, check out The Start
If you have Product in hand and ready to sell (or just started selling), check out The Build
If you are a 5-figure Business and gearing up to be 6-Figures and beyond, check out The Climb
If you are multiple 6-figures to 7-figures, check out our peer mastermind The Top

Spots are limited. Remember, Q4 is fast approaching and this is the most important time of year for product businesses, so grab your spot NOW.

We'd love to connect with you on Instagram! Join us at @theproductboss

Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!

105. Key to Success #2: Success Begets Success

Thu, 15 Aug 2019 09:00:00 -0400

Ep. 105: This is a 4-part mini-series. We'll be sharing four philosophies or Keys to Success that we found to be at the core of entrepreneurial and business growth - we believe they are necessary for any product entrepreneur or small business owner to create the life they want, including you. Join us! And, we're excited to share them over the next 4 episodes. Today is Key to Success #2: Success Begets Success.

It's official: our programs have opened! We are NOW filling spots for The Product Boss Mastermind and Coached Groups. We have a place for product business owners at every level.

If you're in idea to Startup stage, check out The Start
If you have Product in hand and ready to sell (or just started selling), check out The Build
If you are a 5-figure Business and gearing up to be 6-Figures and beyond, check out The Climb
If you are multiple 6-figures to 7-figures, check out our peer mastermind The Top

Spots are limited. Remember, Q4 is fast approaching and this is the most important time of year for product businesses, so grab your spot NOW.

We'd love to connect with you on Instagram! Join us at @theproductboss

Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!

104. Problems and Solutions for Every Stage of Your Product-Based Business

Mon, 12 Aug 2019 17:08:00 -0400

Ep. 104: When we work with our clients, we often see the same struggles in every single stage of a product business. There are a few consistent struggles we share in this episode, along with the programs we would LOVE to help you along the way. We are quickly filling spots for The Product Boss Mastermind and Coached Groups.

If you're in idea to Startup stage, check out The Start
If you have Product in hand and ready to sell (or just started selling), check out The Build
If you are a 5-figure Business and gearing up to be 6-Figures and beyond, check out The Climb
If you are multiple 6-figures to 7-figures, check out our peer mastermind The Top

Spots are limited. Remember, Q4 is fast approaching and this is the most important time of year for product businesses, so grab your spot NOW. Excited to hear from you!

We'd love to connect with you on Instagram! Join us at @theproductboss

Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!

103. Key to Success #1 for Business Growth

Thu, 08 Aug 2019 09:30:00 -0400

Ep. 103: This is a 4-part mini-series. We'll be sharing four philosophies or Keys to Success that we found to be at the core of entrepreneurial and business growth - we believe they are necessary for any product entrepreneur or small business owner to create the life they want, including you. Join us! And, we're excited to share them over the next 4 episodes. Today is Key to Success #1.

It's official: our programs have opened! We are NOW filling spots for The Product Boss Mastermind and Coached Groups. We have a place for product business owners at every level.

If you're in idea to Startup stage, check out The Start
If you have Product in hand and ready to sell (or just started selling), check out The Build
If you are a 5-figure Business and gearing up to be 6-Figures and beyond, check out The Climb
If you are multiple 6-figures to 7-figures, check out our peer mastermind The Top

Spots are limited. Remember, Q4 is fast approaching and this is the most important time of year for product businesses, so grab your spot NOW.

We'd love to connect with you on Instagram! Join us at @theproductboss

Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!

102. SWOT ANALYSIS: How to identify your business’s strengths, weaknesses, opportunities, and threats

Mon, 05 Aug 2019 09:00:00 -0400

Episode 102:Download the SWOT Analysis for Product freebie here. Have you ever done a SWOT Analysis on your business? It helps you focus on your strengths, minimize your threats, and take the greatest possible advantage of opportunities available to you. SWOT Analysis is a tried-and-true business method that's been around for over 50 years and, in this bonus episode, Jacqueline and Minna put their own spin to explain it to you in the most helpful and useful way for Product Bosses.

It's official: our programs have opened! We are excited to be filling spots for The Product Boss Mastermind and Coached Groups. We have a place for product business owners at every level.

If you're in idea to Startup stage, check out The Start
If you have Product in hand and ready to sell (or just started selling), check out The Build
If you are a 5-figure Business and gearing up to be 6-Figures and beyond, check out The Climb
If you are multiple 6-figures to 7-figures, check out our peer mastermind The Top

Spots are limited. Remember, Q4 is fast approaching and this is the most important time of year for product businesses, so grab your spot NOW.

We'd love to connect with you on Instagram! Join us at @theproductboss

Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!

101. Remember That Once You Dreamed of Being Where You Are Now

Thu, 01 Aug 2019 09:30:00 -0400

Ep. 101: "Remember That Once You Dreamed of Being Where You Are Now" - this quote is from The Product Boss Instagram and we've received lots of comments, likes and engagement from it, so we wanted to dig deeper and have a fun conversation. What did you dream of for your life? Is it where you are now? In this episode, we reflect on our owns dreams, as kids, and where we are now. We also give you tips on how to "do the work" to reflect on our own dreams and check in with where you are now. It's so important to dream as an entrepreneur and equally important to reflect. Make sure to listen and hop onto our Instagram to let us know where you are now and your own reflections. We'd love to hear from you!

It's official: our programs have opened! We are excited to be filling spots for The Product Boss Mastermind and Coached Groups. We have a place for product business owners at every level.

If you're in idea to Startup stage, check out The Start
If you have Product in hand and ready to sell (or just started selling), check out The Build
If you are a 5-figure Business and gearing up to be 6-Figures and beyond, check out The Climb
If you are multiple 6-figures to 7-figures, check out our peer mastermind The Top

Spots are limited. Remember, Q4 is fast approaching and this is the most important time of year for product businesses, so grab your spot NOW.

We'd love to connect with you on Instagram! Join us at @theproductboss

Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!

100. You Can Have It All: The Four Burners Theory Re-Worked

Mon, 29 Jul 2019 09:00:00 -0400

Episode 100: Have you heard of The Four Burners Theory. It says that there's four areas of in everyone's life: family, friends, work, health, known as the four burners. And in order to be successful, you need to shut off one of those burners. And, in order to be really successful, you should shut off two. In this bonus episode, we re-work The Four Burners Theory because we believe you actually can have it all.

We chat about turning this theory instead into what we call the "Circle of Life Theory", because we believe that in order to be successful we need to change it from the limiting beliefs of The Four Burners Theory of turning off burners to a decisive abundance of life and joy approach. You can have it all and we want to be right alongside with you when you do it. Let's get started!

Get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine"

We'd love to connect with you on Instagram! Join us at @theproductboss

This episode was brought to you by The Product Boss Mastermind. Get notified of when it opens here. We'd love to work with you!

Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!

Minna's company Lil' Labels

Jacqueline's company Designer Consulting Co-Op

99. Starting at Zero: How 2 Women Gained 100k Followers Through IGTV and DMs with Amy and Kelly of Give Her Courage

Thu, 25 Jul 2019 09:30:00 -0400

Ep. 99: How did two women gain 100,000 followers on Instagram - in just a year? Through consistently and confidently delivering their mission and brand message (over and over again) through IGTV videos, Instastories and thousands of direct messages. In this episode, we have Amy and Kelly of Give Her Courage, a brand they built around lifting other strong women up and building a framework to equip the next generation of young girls with a mindset of confidence and collaboration. Their story is incredible and their hustle is real and relatable. We dive into influencers, brand ambassadors, content creation, product launching and community building. Listen now!

Connect with Give Her Courage:

Give Her Courage website

Give Her Courage Instagram

Links mentioned:

Klaviyo

Shopify

Get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine"

We'd love to connect with you on Instagram! Join us at @theproductboss

This episode was brought to you by The Product Boss Mastermind. Get notified of when it opens here. We'd love to work with you!

Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!

Minna's company Lil' Labels

Jacqueline's company Designer Consulting Co-Op

98. From Bootstrapping in her Kitchen to Being Backed by Bethenny Frankel with mom Joanna Parker of Yumble

Thu, 18 Jul 2019 09:00:00 -0400

Ep. 98: Today we have Joanna Parker, Founder of Yumble, a subscription-based box for healthy, fun, prepared meals for kids. How did Joanna go from bootstrapping in her kitchen to pitching on the Shark Tank stage on national television and getting backed by Bethenny Frankel to creating a multi-million dollar business, while still getting ready with her kids in the morning? It’s such a great episode about resourcefulness, determination and just plain mom smarts. You don’t want to miss it!

Connect with Joanna at:

Yumble website

Yumble instagram

Get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine"

We'd love to connect with you on Instagram! Join us at @theproductboss

This episode was brought to you by The Product Boss Mastermind. Get notified of when it opens here. We'd love to work with you!

Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!

Minna's company Lil' Labels

Jacqueline's company Designer Consulting Co-Op

97. How to Stand Out to Create a Successful Brand with Tracy Matthews of Flourish & Thrive

Thu, 11 Jul 2019 09:00:00 -0400

Ep. 97: What does it take to stand out and create a successful brand that breaks through the competition? This week we have Tracy Matthews of Flourish & Thrive and Creatives Rule the World, who gives us some insight into the jewelry industry and what's she's seen from the brands that have stood the test of time and evolved by digging deeper into who their dream customer is and their reasons for buying.

Connect with Tracy:

Flourish & Thrive Academy website

Thrive By Design Podcast

Creatives Rule the World website

Get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine"

We'd love to connect with you on Instagram! Join us at @theproductboss

This episode was brought to you by The Product Boss Mastermind. Get notified of when it opens here. We'd love to work with you!

Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!

Minna's company Lil' Labels

Jacqueline's company Designer Consulting Co-Op

96. Our Shark Tank Experiences

Thu, 04 Jul 2019 09:00:00 -0400

Ep. 96: Ready for a FUN episode? Perfect for the Summer and your mid-year check in with us, it's a conversational episode where we chat about our Shark Tank experiences - YES, we both have made it video round in our individual product boss lives! Jacqueline also shares more of her dip into another reality TV show and we answer for you: should you apply to be on Shark Tank or other reality shows? Listen now!

We'd love to connect with you on Instagram! Join us at @theproductboss

This episode was brought to you by The Product Boss Mastermind. Get notified of when it opens here. We'd love to work with you!

Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!

Minna's company Lil' Labels

Jacqueline's company Designer Consulting Co-Op

95. Struggles and Tips for the Maker Business with Sue Monhait of Gift Biz Unwrapped

Thu, 27 Jun 2019 09:00:00 -0400

Ep. 95: In this episode, we welcome on Sue Monhait of Gift Biz Unwrapped to chat about some struggles and tips she's seen for the gifters, bakers, crafters and makers she's worked with. We chat about pricing, standing out, business mindset and more.

Connect with Sue:

GiftBiz Unwrapped website

GiftBiz Unwrapped Instagram

GiftBiz Unwrapped podcast

We'd love to connect with you on Instagram! Join us at @theproductboss

This episode was brought to you by The Product Boss Mastermind. Get notified of when it opens here. We'd love to work with you!

Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!

Minna's company Lil' Labels

Jacqueline's company Designer Consulting Co-Op

94. B2B Tradeshow Life with Katie Hunt of Proof to Product

Thu, 20 Jun 2019 09:30:00 -0400

Ep. 94: Ever wonder if a business to business tradeshow is right for your business? It's a fantastic way to get into wholesale, make connections and grow your product business. In this episode, we brought on Katie Hunt of Proof to Product to chat with us about B2B tradeshows and what that could look like for your business.

Connect with Katie:

Proof to Product website

Proof to Product Instagram

Check out our new course Multi-Stream Machine. Sign up to get notified when it opens again.

We'd love to connect with you on Instagram! Join us at @theproductboss. See you over there!

This episode was brought to you by The Product Boss Mastermind.

You are not alone. Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs just like you.

Minna's company Lil' Labels

Jacqueline's company Designer Consulting Co-Op

93. The Right Questions To Ask When Approaching Manufacturers

Thu, 13 Jun 2019 09:30:00 -0400

Ep. 93: Knowing what questions to ask when approaching a manufacturer or contractor is an integral part of growing your product business into something you love - in the short-term and long-run. This episode is all about the fundamental questions in manufacturing. We break down the 8 important questions you should ask each manufacturer or contractor to make sure its the right one for you - when you're scaling your product and your business. We love this episode because it really is Product Boss 101 for all of our growing product bosses. Make sure you listen and share the episode!

Links mentioned:

Download the free PDF for this episode to have the questions in front of you as you approach each manufacturer.

THANK YOU to everyone that bought our beta round of our course, Multi-Stream Machine. Sign up to get notified when it opens again.

We'd love to connect with you on Instagram! Join us at @theproductboss. See you over there!

This episode was brought to you by The Product Boss Mastermind. Get on the waiting list for when it opens here. We'd love to work with you!

You are not alone. Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs just like you.

Minna's company Lil' Labels

Jacqueline's company Designer Consulting Co-Op

92. Scaling Handmade

Thu, 06 Jun 2019 09:30:00 -0400

Ep. 92: We often get questions from makers about how to scale their businesses. But, WAIT! Before, you decide to *not* listen to this episode because you aren't a handmade business, you definitely *should* listen to it! We go over seven ways to scale handmade and there are so many points that can be applied to help type of product business grow and scale, while still keeping your special touch.

Links mentioned:

Katana

Happinest Designs

We'd love to connect with you on Instagram! Join us at @theproductboss. See you over there!

This episode was brought to you by The Product Boss Mastermind. Get notified of when it opens here. We'd love to work with you!

You are not alone. Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs just like you.

Minna's company Lil' Labels

Jacqueline's company Designer Consulting Co-Op

91. Three Emails Every Product Biz Needs

Thu, 30 May 2019 09:30:00 -0400

Ep. 91: "What emails should I be sending my customers?" This is one of the most popular questions we get from our Product Bosses. In this episode, we go over the three types of emails you should have set up for your product business and examples of what you should have in each type of email for content:

Links mentioned:

Klaviyo email service provider

We'd love to connect with you on Instagram! Join us at @theproductboss

This episode was brought to you by The Product Boss Mastermind. Get notified of when it opens here. We'd love to work with you!

Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!

Minna's company Lil' Labels

Jacqueline's company Designer Consulting Co-Op