<![CDATA[The Profit First Podcast Australia and New Zealand]]>7c20332e-3a48-5b0c-ad7f-9e1370d4a060Wed, 06 May 2026 22:31:32 +0000Captivate.fmKatie Crismale-Marshallhttps://artwork.captivate.fm/a1997cde-ddd1-4504-bfa5-cca42c794c4b/OU5-uMEK72NjJvjrDExZVuVN.pngThe Profit First Podcast Australia and New ZealandKatie Crismale-MarshallKatie Crismale-MarshallTRANSFORM ANY BUSINESS FROM A CASH-EATING MONSTER TO A MONEY-MAKING MACHINE USING PROFIT FIRST METHODOLOGYhttps://www.profitfirstaustralia.com.au/falseepisodicnopodcastEpisode 5: The Money Habit That Saves Your Business And Your Life with Mike MichalowiczEpisode 5: The Money Habit That Saves Your Business And Your Life with Mike MichalowiczDid you know your team’s biggest productivity killer isn’t skill or motivation, but money stress? Financial worry is the silent thief of business growth and here’s how to stop it.

In this episode, Mike Michalowicz, author of Profit First, joins Katie to unpack his latest book The Money Habit. He reveals why financial stress isn’t just a personal issue but a business problem, and how clarity accounts can transform both your household and your company. You’ll learn why money worries drain productivity, how to set up a simple framework that works in any season of life, and why intentionality, not deprivation, is the real key to financial freedom.

This isn’t just about spreadsheets or stinginess. It’s about building a system that gives you control, confidence, and peace of mind, whether you’re paying off debt, preparing for retirement, or simply wanting your team to show up focused and energized.

In this episode of The Profit First Podcast Australia and New Zealand podcast, you’ll learn the following:

  • 14:38 – How personal financial stress can sabotage business success
  • 16:08 – The hidden productivity killer that drains focus and output
  • 19:26 – How “clarity accounts” eliminates confusion, arguments, and stress in finances
  • 23:25 – Five core account categories and how they create balance
  • 29:13 – How to adapt your money system to different life stages and unexpected challenges
  • 32:06 – Why denial is the worst financial plan and how to build resilience for emergencies before they happen
  • 32:56 – How one simple account can kickstart lasting financial clarity (and why messy progress beats perfection)

Your business and personal finances are like two legs. You can’t walk straight if one is weak. Whether you’re leading a team or running your household, The Money Habit offers a framework that adapts to your life and business.

Listen in and start building a system that works for you instead of against you.

CONNECT WITH KATIE CRISMALE-MARSHALL    


]]>Did you know your team’s biggest productivity killer isn’t skill or motivation, but money stress? Financial worry is the silent thief of business growth and here’s how to stop it.

In this episode, Mike Michalowicz, author of Profit First, joins Katie to unpack his latest book The Money Habit. He reveals why financial stress isn’t just a personal issue but a business problem, and how clarity accounts can transform both your household and your company. You’ll learn why money worries drain productivity, how to set up a simple framework that works in any season of life, and why intentionality, not deprivation, is the real key to financial freedom.

This isn’t just about spreadsheets or stinginess. It’s about building a system that gives you control, confidence, and peace of mind, whether you’re paying off debt, preparing for retirement, or simply wanting your team to show up focused and energized.

In this episode of The Profit First Podcast Australia and New Zealand podcast, you’ll learn the following:

  • 14:38 – How personal financial stress can sabotage business success
  • 16:08 – The hidden productivity killer that drains focus and output
  • 19:26 – How “clarity accounts” eliminates confusion, arguments, and stress in finances
  • 23:25 – Five core account categories and how they create balance
  • 29:13 – How to adapt your money system to different life stages and unexpected challenges
  • 32:06 – Why denial is the worst financial plan and how to build resilience for emergencies before they happen
  • 32:56 – How one simple account can kickstart lasting financial clarity (and why messy progress beats perfection)

Your business and personal finances are like two legs. You can’t walk straight if one is weak. Whether you’re leading a team or running your household, The Money Habit offers a framework that adapts to your life and business.

Listen in and start building a system that works for you instead of against you.

CONNECT WITH KATIE CRISMALE-MARSHALL    


]]>381f9737-aec5-499a-b5b6-ac34bc53792bThu, 07 May 2026 05:00:00 +100032:12falsefullEpisode 04: Turn Busy Work Into Real Profit That Pays You Back with Laura O'HaganEpisode 04: Turn Busy Work Into Real Profit That Pays You Back with Laura O'HaganBeing fully booked doesn’t guarantee profit. Here’s how to fix the hidden leaks in your business.

Running a business may look straightforward from the outside, but behind the scenes it’s a constant juggle of cash flow, expenses, and services that don’t always add up.

In this episode, profit and growth consultant Laura O’Hagan reveals why so many business owners feel busy yet broke. She shares her proven framework, explains why Profit First is just one tool in a bigger toolkit, and walks us through the exact steps she uses to help owners stop stressing about bills and start keeping more of their hard‑earned money.

If you’re wondering why your business feels full but your bank account feels empty, this conversation will give you the clarity, confidence, and practical strategies you need to finally make your business work for you.

In this episode of The Profit First Podcast Australia and New Zealand podcast, you’ll learn the following:

  • 00:25 – Why businesses struggle with profit despite being busy
  • 07:24 – The threshold where profit transformation begins
  • 10:44 – How Profit First fits into a broader framework
  • 14:05 – The first 30 days that change everything
  • 17:14 – How to uncover which services are profitable, which are draining cash, and how to restructure pricing for sustainable margins
  • 20:55 – Why seeing costs in black and white shifts mindset, reduces fear of price increases, and helps you make confident decisions
  • 26:33 – The KPIs every business owner must track

Want to learn how to stop stressing about bills, wages, and tax and start keeping more of your hard‑earned cash? Do you want to break free from the cycle of being busy but not profitable?

Then stop guessing and start running a business that pays you back. This conversation will show you exactly where to begin.

CONNECT WITH LAURA O’HAGAN


CONNECT WITH KATIE CRISMALE-MARSHALL    


]]>Being fully booked doesn’t guarantee profit. Here’s how to fix the hidden leaks in your business.

Running a business may look straightforward from the outside, but behind the scenes it’s a constant juggle of cash flow, expenses, and services that don’t always add up.

In this episode, profit and growth consultant Laura O’Hagan reveals why so many business owners feel busy yet broke. She shares her proven framework, explains why Profit First is just one tool in a bigger toolkit, and walks us through the exact steps she uses to help owners stop stressing about bills and start keeping more of their hard‑earned money.

If you’re wondering why your business feels full but your bank account feels empty, this conversation will give you the clarity, confidence, and practical strategies you need to finally make your business work for you.

In this episode of The Profit First Podcast Australia and New Zealand podcast, you’ll learn the following:

  • 00:25 – Why businesses struggle with profit despite being busy
  • 07:24 – The threshold where profit transformation begins
  • 10:44 – How Profit First fits into a broader framework
  • 14:05 – The first 30 days that change everything
  • 17:14 – How to uncover which services are profitable, which are draining cash, and how to restructure pricing for sustainable margins
  • 20:55 – Why seeing costs in black and white shifts mindset, reduces fear of price increases, and helps you make confident decisions
  • 26:33 – The KPIs every business owner must track

Want to learn how to stop stressing about bills, wages, and tax and start keeping more of your hard‑earned cash? Do you want to break free from the cycle of being busy but not profitable?

Then stop guessing and start running a business that pays you back. This conversation will show you exactly where to begin.

CONNECT WITH LAURA O’HAGAN


CONNECT WITH KATIE CRISMALE-MARSHALL    


]]>b37556c0-12ce-480d-b4c6-177990e8a25cTue, 07 Apr 2026 05:00:00 +100030:04falsefull22Episode 03: Why Small Businesses Struggle With Profit (And How To Finally Fix It) with Nathan RigneyEpisode 03: Why Small Businesses Struggle With Profit (And How To Finally Fix It) with Nathan RigneyAre you working harder than ever but still not seeing profit? Here’s why (and how to fix it).

In this episode, Nathan Rigney, a seasoned Profit First advisor and accountant, breaks down the psychology behind cash flow, why most business owners unknowingly sabotage their own profits, and how to finally take control of your finances without drowning in spreadsheets.

Learn how to stop being a slave to your business and start paying yourself what you’re worth. Because running a business isn’t just about sales and systems. It’s about truly understanding the money that fuels it.

This conversation is packed with practical insights that will help you see your numbers differently, make smarter decisions, and finally generate the profit your hard work deserves.

In this episode of The Profit First Podcast Australia and New Zealand podcast, you’ll learn the following:

  • 03:26 – Why traditional accounting fails most entrepreneurs and how Profit First simplifies cash flow
  • 06:46 – The different types of accountants and why not all of them are equipped to solve your business problems
  • 09:45 – How your relationship with money impacts your success and why self-awareness is just as important as technical knowledge
  • 14:01 – How the right financial team can help you stop struggling
  • 18:02 – What a Profit Generator really does
  • 23:19 – How to start thinking like a business owner
  • 26:14 – Must-hear advice for accountants and business owners who want to thrive instead of just survive

If you’ve ever felt like your business is running you instead of the other way around, this conversation will give you the clarity and confidence to take back control. Nathan’s insights prove that profit isn’t about luck - it’s about strategy, mindset, and making the right financial choices.

Tune in, take notes, and start building the profitable business you deserve.

CONNECT WITH NATHAN RIGNEY


CONNECT WITH KATIE CRISMALE-MARSHALL    


]]>Are you working harder than ever but still not seeing profit? Here’s why (and how to fix it).

In this episode, Nathan Rigney, a seasoned Profit First advisor and accountant, breaks down the psychology behind cash flow, why most business owners unknowingly sabotage their own profits, and how to finally take control of your finances without drowning in spreadsheets.

Learn how to stop being a slave to your business and start paying yourself what you’re worth. Because running a business isn’t just about sales and systems. It’s about truly understanding the money that fuels it.

This conversation is packed with practical insights that will help you see your numbers differently, make smarter decisions, and finally generate the profit your hard work deserves.

In this episode of The Profit First Podcast Australia and New Zealand podcast, you’ll learn the following:

  • 03:26 – Why traditional accounting fails most entrepreneurs and how Profit First simplifies cash flow
  • 06:46 – The different types of accountants and why not all of them are equipped to solve your business problems
  • 09:45 – How your relationship with money impacts your success and why self-awareness is just as important as technical knowledge
  • 14:01 – How the right financial team can help you stop struggling
  • 18:02 – What a Profit Generator really does
  • 23:19 – How to start thinking like a business owner
  • 26:14 – Must-hear advice for accountants and business owners who want to thrive instead of just survive

If you’ve ever felt like your business is running you instead of the other way around, this conversation will give you the clarity and confidence to take back control. Nathan’s insights prove that profit isn’t about luck - it’s about strategy, mindset, and making the right financial choices.

Tune in, take notes, and start building the profitable business you deserve.

CONNECT WITH NATHAN RIGNEY


CONNECT WITH KATIE CRISMALE-MARSHALL    


]]>bcb93c37-f30c-4ae6-8af0-fbf0e1e8263dTue, 31 Mar 2026 12:45:00 +100022:13falsefull22Episode 02: Stop Cash Flow Chaos With Profit First with Steven MulliganEpisode 02: Stop Cash Flow Chaos With Profit First with Steven MulliganRunning a business shouldn’t feel like drowning in numbers you don’t understand.

In this episode, hospitality consultant and Profit First professional Steven Mulligan shares how he helps business owners cut through the overwhelm, simplify their finances, and finally see where their money is going. From breaking down complex reports into plain language to tackling the unique challenges of the hospitality industry, Steven reveals how Profit First isn’t just about bank accounts - it’s about creating clarity, confidence, and control.

You’ll hear how business owners can shift from gut-feel decisions to structured cash management, why simplicity beats complexity every time, and how asking the right questions can transform not just your business, but your peace of mind.


In this episode of The Profit First Podcast Australia and New Zealand podcast, you’ll learn the following:

  1. 08:25 – How fast-moving costs and hidden “black holes” make cash flow harder to control
  2. 10:43 – How to cut through jargon and translate numbers into insights you can actually use to make decisions
  3. 13:04 – Profit First as a tool to identify what’s broken and where to focus
  4. 17:01 – How to pivot when things go wrong (and why focusing on your passion can reignite growth)
  5. 22:47 – Practical steps to simplify operations, reduce stress, and create systems that free you from daily grind
  6. 28:11 – Customising Profit First to stay flexible and resilient through ups and downs
  7. 29:57 – Common misconceptions about Profit First
  8. 37:55 – A simple but powerful advice for breaking through confusion and finding the right financial guidance


This conversation is packed with practical takeaways for anyone who’s ever thought, “Where is my money going?” and wants a clear, actionable answer.


CONNECT WITH KATIE CRISMALE-MARSHALL    


]]>Running a business shouldn’t feel like drowning in numbers you don’t understand.

In this episode, hospitality consultant and Profit First professional Steven Mulligan shares how he helps business owners cut through the overwhelm, simplify their finances, and finally see where their money is going. From breaking down complex reports into plain language to tackling the unique challenges of the hospitality industry, Steven reveals how Profit First isn’t just about bank accounts - it’s about creating clarity, confidence, and control.

You’ll hear how business owners can shift from gut-feel decisions to structured cash management, why simplicity beats complexity every time, and how asking the right questions can transform not just your business, but your peace of mind.


In this episode of The Profit First Podcast Australia and New Zealand podcast, you’ll learn the following:

  1. 08:25 – How fast-moving costs and hidden “black holes” make cash flow harder to control
  2. 10:43 – How to cut through jargon and translate numbers into insights you can actually use to make decisions
  3. 13:04 – Profit First as a tool to identify what’s broken and where to focus
  4. 17:01 – How to pivot when things go wrong (and why focusing on your passion can reignite growth)
  5. 22:47 – Practical steps to simplify operations, reduce stress, and create systems that free you from daily grind
  6. 28:11 – Customising Profit First to stay flexible and resilient through ups and downs
  7. 29:57 – Common misconceptions about Profit First
  8. 37:55 – A simple but powerful advice for breaking through confusion and finding the right financial guidance


This conversation is packed with practical takeaways for anyone who’s ever thought, “Where is my money going?” and wants a clear, actionable answer.


CONNECT WITH KATIE CRISMALE-MARSHALL    


]]>a44b2858-a4b7-4445-a51c-4186463369a1Tue, 24 Mar 2026 05:00:00 +100032:10falsefull22Episode 01: Fix Your Money Leaks And Build Profit Freedom with Dean EvansEpisode 01: Fix Your Money Leaks And Build Profit Freedom with Dean EvansStop chasing big jobs. Fix the leaks in your business bucket first.

In this episode, Dean Evans from Workshop Whisperer reveals how auto repair business owners across Australia and New Zealand transformed their shops by embracing Profit First. You’ll learn why traditional accounting leaves you blind, how simple systems can give you control, and how discipline around cash flow can change not just your business, but your entire lifestyle.


Dean breaks down the exact steps Workshop Whisperer uses to help clients stop money leaks, negotiate better margins, and finally see profit flow into their pockets.


If you’re thinking, “I’m just not good with numbers,” this conversation will show you how the right system makes managing money simple, empowering, and even exciting.


In this episode of The Profit First Podcast Australia and New Zealand podcast, you’ll learn the following:

  1. 00:00 – How Profit First helps you plug the leaks in your business
  2. 01:35 – How real growth happens when you listen to demand, strip away complexity, and turn simple solutions into scalable programs
  3. 03:48 – Profit First as a critical system for managing cash flow and building resilience
  4. 07:49 – The first steps to financial transformation and how Profit First immediately exposes hidden financial gaps
  5. 11:41 – Shifting focus to controlling expenses and keeping profit in your pocket
  6. 15:00 – The three keys to freedom and how Profit First creates quick, confidence‑boosting financial wins
  7. 18:44 – Turning disciplined cash flow management into unforgettable retreats, family experiences, and the freedom to live a life you once thought out of reach
  8. 21:40 – Game‑changing tools to control cash flow, boost profitability, and finally run a business that works without you


If you’ve ever felt like your business is running you instead of the other way around, this episode is your wake-up call. You’ll realise Profit First isn’t just about numbers. It’s also about freedom, confidence, and building the life you actually want.


Tune in, take notes, and start plugging those leaks today.


CONNECT WITH KATIE CRISMALE-MARSHALL    


]]>Stop chasing big jobs. Fix the leaks in your business bucket first.

In this episode, Dean Evans from Workshop Whisperer reveals how auto repair business owners across Australia and New Zealand transformed their shops by embracing Profit First. You’ll learn why traditional accounting leaves you blind, how simple systems can give you control, and how discipline around cash flow can change not just your business, but your entire lifestyle.


Dean breaks down the exact steps Workshop Whisperer uses to help clients stop money leaks, negotiate better margins, and finally see profit flow into their pockets.


If you’re thinking, “I’m just not good with numbers,” this conversation will show you how the right system makes managing money simple, empowering, and even exciting.


In this episode of The Profit First Podcast Australia and New Zealand podcast, you’ll learn the following:

  1. 00:00 – How Profit First helps you plug the leaks in your business
  2. 01:35 – How real growth happens when you listen to demand, strip away complexity, and turn simple solutions into scalable programs
  3. 03:48 – Profit First as a critical system for managing cash flow and building resilience
  4. 07:49 – The first steps to financial transformation and how Profit First immediately exposes hidden financial gaps
  5. 11:41 – Shifting focus to controlling expenses and keeping profit in your pocket
  6. 15:00 – The three keys to freedom and how Profit First creates quick, confidence‑boosting financial wins
  7. 18:44 – Turning disciplined cash flow management into unforgettable retreats, family experiences, and the freedom to live a life you once thought out of reach
  8. 21:40 – Game‑changing tools to control cash flow, boost profitability, and finally run a business that works without you


If you’ve ever felt like your business is running you instead of the other way around, this episode is your wake-up call. You’ll realise Profit First isn’t just about numbers. It’s also about freedom, confidence, and building the life you actually want.


Tune in, take notes, and start plugging those leaks today.


CONNECT WITH KATIE CRISMALE-MARSHALL    


]]>c1f507ac-a064-4d6d-85e1-138e8033ccabTue, 17 Mar 2026 05:00:00 +100023:30falsefull22Snapshot #7: Beyond Profit First and Into Forecasting, Financial Teams, and Peace of MindSnapshot #7: Beyond Profit First and Into Forecasting, Financial Teams, and Peace of MindProfit First is brilliant … but it’s just the starting line.

In this snapshot, Katie and Craig Minter dive into how financial peace of mind evolves from simple bank accounts into forecasting, team building, and money mindset shifts that actually free you to grow. Think of it as moving from “profit buckets” to a full-blown financial brain care model that keeps your shoulders relaxed and your business future clear.


You’ll learn:

  1. Why Profit First is a powerful starting point (but not the whole journey)
  2. How simple bank accounts can create peace of mind and open the door to growth
  3. The role of forecasting in turning clarity today into confidence tomorrow
  4. Why building the right financial team matters more than expecting one person to do it all
  5. How money mindset and archetypes shape the way you make financial decisions


Profit First gives you clarity today, but the real magic happens when you evolve into forecasting, team building, and mindset shifts. This episode is your reminder that financial peace isn’t just about numbers, but also about freedom, confidence, and the future you’re building.


Listen to the full episode here

Apple - https://podcasts.apple.com/au/podcast/episode-10-the-financial-strategy-thats-more/id1800335872?i=1000722552337

Spotify - https://open.spotify.com/episode/3JhKuHLLvwB5c1BfSb1PHz

Watch the full episode on Youtube: https://www.youtube.com/watch?v=VACWv50CtBE


CONNECT WITH KATIE CRISMALE-MARSHALL    


]]>Profit First is brilliant … but it’s just the starting line.

In this snapshot, Katie and Craig Minter dive into how financial peace of mind evolves from simple bank accounts into forecasting, team building, and money mindset shifts that actually free you to grow. Think of it as moving from “profit buckets” to a full-blown financial brain care model that keeps your shoulders relaxed and your business future clear.


You’ll learn:

  1. Why Profit First is a powerful starting point (but not the whole journey)
  2. How simple bank accounts can create peace of mind and open the door to growth
  3. The role of forecasting in turning clarity today into confidence tomorrow
  4. Why building the right financial team matters more than expecting one person to do it all
  5. How money mindset and archetypes shape the way you make financial decisions


Profit First gives you clarity today, but the real magic happens when you evolve into forecasting, team building, and mindset shifts. This episode is your reminder that financial peace isn’t just about numbers, but also about freedom, confidence, and the future you’re building.


Listen to the full episode here

Apple - https://podcasts.apple.com/au/podcast/episode-10-the-financial-strategy-thats-more/id1800335872?i=1000722552337

Spotify - https://open.spotify.com/episode/3JhKuHLLvwB5c1BfSb1PHz

Watch the full episode on Youtube: https://www.youtube.com/watch?v=VACWv50CtBE


CONNECT WITH KATIE CRISMALE-MARSHALL    


]]>a6f62bfa-a1a7-49d7-ae7f-e20bc05f2fa2Thu, 26 Feb 2026 05:00:00 +100007:48falsebonusSnapshot #6: The Profit First Shift That Shows You Exactly What to Fix in Your BusinessSnapshot #6: The Profit First Shift That Shows You Exactly What to Fix in Your BusinessMost tradies think the money sitting in their bank account means they’re doing okay,  until it quietly disappears. 

In this snapshot, Katie breaks down why that happens, and how the first Profit First principle (small plates) stops the bleed instantly.

Then she dives into serving sequentially, the Profit First principle that confuses most business owners at first, but becomes the game-changer once they understand it. Katie shows how allocating revenue in a strict order reveals the true health of your business, exposes hidden problems fast, and gives you a clear plan for what to fix next.

If your business feels busy but the bank account tells a different story, this conversation shows you how Profit First turns uncertainty into clarity, and clarity into profit.

You’ll learn:

  • Why money “disappears” when it sits in one or two accounts
  • How the small plates principle stops overspending on autopilot
  • The simple purpose of multiple bank accounts — and why tradies make better decisions with them
  • What “serving sequentially” really means inside Profit First
  • Why an underfunded operating expenses account is a warning sign, not a failure
  • How starting with just 1% profit rewires your thinking and improves cash flow
  • The allocation order that keeps GST, profit, owner pay, tax, and expenses exactly where they need to be
  • How Profit First gives you direction instead of overwhelm


For tradies who aren’t sure whether Profit First will work for them, this snapshot gives a grounded, real-world look at why the system creates confidence, structure, and profit, without complicating your bookkeeping.

Apple - https://podcasts.apple.com/au/podcast/episode-03-why-your-business-isnt-profitable-and-how/id1800335872?i=1000700038916

Spotify - https://open.spotify.com/episode/5CgYSl88OpebfzzbQ3ni8u?si=a885fc545e5b4119


Watch the full episode on Youtube: https://youtu.be/9CT842jK69w


CONNECT WITH KATIE CRISMALE-MARSHALL    


]]>Most tradies think the money sitting in their bank account means they’re doing okay,  until it quietly disappears. 

In this snapshot, Katie breaks down why that happens, and how the first Profit First principle (small plates) stops the bleed instantly.

Then she dives into serving sequentially, the Profit First principle that confuses most business owners at first, but becomes the game-changer once they understand it. Katie shows how allocating revenue in a strict order reveals the true health of your business, exposes hidden problems fast, and gives you a clear plan for what to fix next.

If your business feels busy but the bank account tells a different story, this conversation shows you how Profit First turns uncertainty into clarity, and clarity into profit.

You’ll learn:

  • Why money “disappears” when it sits in one or two accounts
  • How the small plates principle stops overspending on autopilot
  • The simple purpose of multiple bank accounts — and why tradies make better decisions with them
  • What “serving sequentially” really means inside Profit First
  • Why an underfunded operating expenses account is a warning sign, not a failure
  • How starting with just 1% profit rewires your thinking and improves cash flow
  • The allocation order that keeps GST, profit, owner pay, tax, and expenses exactly where they need to be
  • How Profit First gives you direction instead of overwhelm


For tradies who aren’t sure whether Profit First will work for them, this snapshot gives a grounded, real-world look at why the system creates confidence, structure, and profit, without complicating your bookkeeping.

Apple - https://podcasts.apple.com/au/podcast/episode-03-why-your-business-isnt-profitable-and-how/id1800335872?i=1000700038916

Spotify - https://open.spotify.com/episode/5CgYSl88OpebfzzbQ3ni8u?si=a885fc545e5b4119


Watch the full episode on Youtube: https://youtu.be/9CT842jK69w


CONNECT WITH KATIE CRISMALE-MARSHALL    


]]>9ec1d423-54df-4158-a1ff-0af5a117ea9cThu, 18 Dec 2025 05:00:00 +100006:08falsebonusSnapshot #5: The Ripple Effect of One Smart MoveSnapshot #5: The Ripple Effect of One Smart MoveMost business owners think long hours, high overheads, and constant pressure are just part of the deal. Jodi Porteous shows a different path. Once she implemented Profit First, her business became leaner, clearer, and easier to run.

In this snapshot, Jodi shares how moving her operation fully online cut her overheads in half and strengthened the way her team works. A dedicated 1% community account created meaningful impact across every location her team lives in. Another 1% saved for team travel grew steadily until it funded a full team retreat in Bali and a week-long business shutdown with no client issues.

If you’ve been operating in survival mode, this snapshot shows how steady, consistent decisions can shift your business from heavy and reactive to intentional and sustainable.

Listen to the full episode here

Apple - https://podcasts.apple.com/au/podcast/episode-08-how-one-accountant-rewrote-the-rules/id1800335872?i=1000704633585

Spotify - https://open.spotify.com/episode/7hDbKa6fDFaQk47MX4OY6Y?si=X8YJrQi-SSqHJUXsrKCfWQ

Watch the full episode on Youtube: https://youtu.be/W19ruI7ZY9w


]]>Most business owners think long hours, high overheads, and constant pressure are just part of the deal. Jodi Porteous shows a different path. Once she implemented Profit First, her business became leaner, clearer, and easier to run.

In this snapshot, Jodi shares how moving her operation fully online cut her overheads in half and strengthened the way her team works. A dedicated 1% community account created meaningful impact across every location her team lives in. Another 1% saved for team travel grew steadily until it funded a full team retreat in Bali and a week-long business shutdown with no client issues.

If you’ve been operating in survival mode, this snapshot shows how steady, consistent decisions can shift your business from heavy and reactive to intentional and sustainable.

Listen to the full episode here

Apple - https://podcasts.apple.com/au/podcast/episode-08-how-one-accountant-rewrote-the-rules/id1800335872?i=1000704633585

Spotify - https://open.spotify.com/episode/7hDbKa6fDFaQk47MX4OY6Y?si=X8YJrQi-SSqHJUXsrKCfWQ

Watch the full episode on Youtube: https://youtu.be/W19ruI7ZY9w


]]>8cba3ac8-4f53-4498-833a-4353f5251a1bThu, 27 Nov 2025 05:00:00 +100009:28falsebonusSnapshot #4: You Don’t Need to Be a Financial Expert to Be ProfitableSnapshot #4: You Don’t Need to Be a Financial Expert to Be ProfitableYou don’t need a finance degree to run a profitable business. You just need the right habits.

In this episode, Katie Crismale-Marshall unpacks the biggest myth business owners believe: that you need to be a “numbers person” to take control of your finances. It’s just not true.

Using real world examples and insights Katie explains how Profit First helps overwhelmed business owners shift from stress to clarity, by making profit a habit, not an afterthought.

You’ll learn how to:

  • Build profit into your business no matter your “money skills”
  • Create consistent, sustainable systems that work in any season
  • Make money management feel empowering (and even fun)
  • Rewire old beliefs that keep you stuck in financial overwhelm
  • Regain control, even when business throws you a curveball


Whether “fun” is your word or not, Katie encourages you to define what you want your business to feel like, and connect that emotion directly to your profit systems. Because when profit becomes a habit, freedom follows.




Listen to the full episode here

Apple - https://podcasts.apple.com/au/podcast/episode-07-profit-first-mindset-how-profit-first-has/id1800335872?i=1000703782112

Spotify - https://open.spotify.com/episode/0b4H8wPukZ5sMgaFDvvLR9?si=e125fb43e98a42b7

Watch the full episode on Youtube: https://youtu.be/UfFffy66Un4?si=l2oGWkeunT2fDYM9


]]>You don’t need a finance degree to run a profitable business. You just need the right habits.

In this episode, Katie Crismale-Marshall unpacks the biggest myth business owners believe: that you need to be a “numbers person” to take control of your finances. It’s just not true.

Using real world examples and insights Katie explains how Profit First helps overwhelmed business owners shift from stress to clarity, by making profit a habit, not an afterthought.

You’ll learn how to:

  • Build profit into your business no matter your “money skills”
  • Create consistent, sustainable systems that work in any season
  • Make money management feel empowering (and even fun)
  • Rewire old beliefs that keep you stuck in financial overwhelm
  • Regain control, even when business throws you a curveball


Whether “fun” is your word or not, Katie encourages you to define what you want your business to feel like, and connect that emotion directly to your profit systems. Because when profit becomes a habit, freedom follows.




Listen to the full episode here

Apple - https://podcasts.apple.com/au/podcast/episode-07-profit-first-mindset-how-profit-first-has/id1800335872?i=1000703782112

Spotify - https://open.spotify.com/episode/0b4H8wPukZ5sMgaFDvvLR9?si=e125fb43e98a42b7

Watch the full episode on Youtube: https://youtu.be/UfFffy66Un4?si=l2oGWkeunT2fDYM9


]]>246fa4d9-81ab-455a-b704-5e04640a9b3cThu, 20 Nov 2025 05:00:00 +100005:44falsebonusSnapshot #3: Busy, But The Profit Isn’t There? Here’s What’s Really Going OnSnapshot #3: Busy, But The Profit Isn’t There? Here’s What’s Really Going OnMaking money but never seeing it? Let’s fix that

In this snapshot episode, we unpack why profit so often disappears and how flipping the old accounting formula on its head can completely change your financial story. You’ll learn how to pay yourself first, set aside profit without starving your business, and finally start building a business that rewards you, not one that drains you.


By the end of this episode, you’ll realise that ‘profit’ isn't something you hope for, but something you can guarantee.


What you’ll learn:

  • Why you’re making money but still not seeing profit, and how to fix it
  • How to flip the traditional accounting formula to make profit predictable
  • The simple 1% habit that helps you pay yourself (without starving your business)
  • How Profit First builds a buffer for slow months, late payments, or growth
  • Why consistent profit isn’t luck, it’s a system you can build




Listen to the full episode here


Apple - https://podcasts.apple.com/au/podcast/episode-01-how-to-pay-yourself-first-and-still-grow/id1800335872?i=1000697976297 


Spotify - https://open.spotify.com/episode/3x1bkebXL2TtDqlNbTrtoo 


Watch the full episode on Youtube: https://www.youtube.com/watch?v=kORd2nBScDY 



]]>Making money but never seeing it? Let’s fix that

In this snapshot episode, we unpack why profit so often disappears and how flipping the old accounting formula on its head can completely change your financial story. You’ll learn how to pay yourself first, set aside profit without starving your business, and finally start building a business that rewards you, not one that drains you.


By the end of this episode, you’ll realise that ‘profit’ isn't something you hope for, but something you can guarantee.


What you’ll learn:

  • Why you’re making money but still not seeing profit, and how to fix it
  • How to flip the traditional accounting formula to make profit predictable
  • The simple 1% habit that helps you pay yourself (without starving your business)
  • How Profit First builds a buffer for slow months, late payments, or growth
  • Why consistent profit isn’t luck, it’s a system you can build




Listen to the full episode here


Apple - https://podcasts.apple.com/au/podcast/episode-01-how-to-pay-yourself-first-and-still-grow/id1800335872?i=1000697976297 


Spotify - https://open.spotify.com/episode/3x1bkebXL2TtDqlNbTrtoo 


Watch the full episode on Youtube: https://www.youtube.com/watch?v=kORd2nBScDY 



]]>6f068d90-e4ab-45bc-a677-ca21df69d430Thu, 13 Nov 2025 05:00:00 +100006:20falsebonusSnapshot #2: Designing a Business That Gives You Life (Not Drains It)Snapshot #2: Designing a Business That Gives You Life (Not Drains It)Most business owners build their business around work, not their life. But what happens when you flip that?

In this snapshot episode, Tracy Brockhoff shares how implementing Profit First transformed not just her numbers, but her day-to-day joy. Tracy rebuilt her business around how she wanted to live and found herself living an abundant life she never thought possible.


Twelve months after starting, she was standing in Italy, something she once believed was out of reach. What began as a cashflow system became the bridge to freedom, travel, and choice.


If you’ve ever thought, “I just have to keep pushing,” this episode will show you a better way, one where your business works for you, not against you.


Listen to the full episode here


Apple - https://podcasts.apple.com/au/podcast/episode-09-how-profit-first-turns-financial-stress/id1800335872?i=1000706709435


Spotify - https://open.spotify.com/episode/5holil9avSrQDuE2LSYSX3?si=73TrmOOfR06PfYQVEmlGSw


Watch the full episode on Youtube: https://youtu.be/qYsm-wUvH7U

]]>Most business owners build their business around work, not their life. But what happens when you flip that?

In this snapshot episode, Tracy Brockhoff shares how implementing Profit First transformed not just her numbers, but her day-to-day joy. Tracy rebuilt her business around how she wanted to live and found herself living an abundant life she never thought possible.


Twelve months after starting, she was standing in Italy, something she once believed was out of reach. What began as a cashflow system became the bridge to freedom, travel, and choice.


If you’ve ever thought, “I just have to keep pushing,” this episode will show you a better way, one where your business works for you, not against you.


Listen to the full episode here


Apple - https://podcasts.apple.com/au/podcast/episode-09-how-profit-first-turns-financial-stress/id1800335872?i=1000706709435


Spotify - https://open.spotify.com/episode/5holil9avSrQDuE2LSYSX3?si=73TrmOOfR06PfYQVEmlGSw


Watch the full episode on Youtube: https://youtu.be/qYsm-wUvH7U

]]>2c9717cf-2492-407e-a55d-3d0376c82cb5Tue, 28 Oct 2025 05:00:00 +100006:46falsebonusSnapshot #1: The Growth Trap That’s Silently Killing Small BusinessesSnapshot #1: The Growth Trap That’s Silently Killing Small BusinessesMost business owners believe that growth means success. But what if the thing you’re chasing is actually what’s holding you back?

In this eye-opening conversation, Katie and Profit First author Mike Michalowicz unpack why chasing revenue often leads to stress, not freedom. They talk about the moment every business owner hits after a few years in—when the hard work isn’t paying off like it should, and you start wondering if this is really what success looks like.

Mike shares a powerful reframe: growth without profit isn’t success, it’s stress. He explains why so many business owners live paycheck to paycheck even after years in business, and how to finally break that cycle. Katie talks about the myth of “I’ll be profitable when I grow,” and why waiting for more revenue before creating profit never works.

If you’re ready to stop the endless hustle and start building a business that actually gives you freedom, this episode is for you.

Listen to the full episode here

Apple - https://podcasts.apple.com/au/podcast/episode-02-forget-the-growth-at-all-costs-mindset/id1800335872?i=1000697976136

Spotify - https://open.spotify.com/episode/6Hs3KzXeViMymM0VBzGBk8?si=ufPR4BrBQcqLbw7RWJQDzA

Watch the full episode on Youtube: https://youtu.be/VfRngID8cyA

]]>Most business owners believe that growth means success. But what if the thing you’re chasing is actually what’s holding you back?

In this eye-opening conversation, Katie and Profit First author Mike Michalowicz unpack why chasing revenue often leads to stress, not freedom. They talk about the moment every business owner hits after a few years in—when the hard work isn’t paying off like it should, and you start wondering if this is really what success looks like.

Mike shares a powerful reframe: growth without profit isn’t success, it’s stress. He explains why so many business owners live paycheck to paycheck even after years in business, and how to finally break that cycle. Katie talks about the myth of “I’ll be profitable when I grow,” and why waiting for more revenue before creating profit never works.

If you’re ready to stop the endless hustle and start building a business that actually gives you freedom, this episode is for you.

Listen to the full episode here

Apple - https://podcasts.apple.com/au/podcast/episode-02-forget-the-growth-at-all-costs-mindset/id1800335872?i=1000697976136

Spotify - https://open.spotify.com/episode/6Hs3KzXeViMymM0VBzGBk8?si=ufPR4BrBQcqLbw7RWJQDzA

Watch the full episode on Youtube: https://youtu.be/VfRngID8cyA

]]>d2cf44c0-411b-42b0-bd60-0040e6e92701Fri, 17 Oct 2025 05:00:00 +100010:34falsebonusEpisode 13: Building A Business That Funds Your Life Not Drains It with Jack SedgmanEpisode 13: Building A Business That Funds Your Life Not Drains It with Jack SedgmanProfit isn’t selfish - it’s your duty. 

In this episode with builder-turned-business owner Jack Sedgman, you’ll discover how Profit First turns the chaos of cash flow into predictable, stress-free growth. If you’ve ever felt like you’re working harder but still struggling to get ahead, this conversation will show you the simple money system that flips the script.


We’ll explore how financial predictability shifts you from survival mode into steady growth, why most business owners are missing the cash management skills they were never taught, and how to scale bigger without losing control.


You’ll see how to design a business that funds your life, not consumes it - one that gives you time for family, freedom to pursue new opportunities, and a strong financial team to keep you permanently profitable.


In this episode of The Profit First Podcast Australia and New Zealand podcast, you’ll learn the following:

  • How to stop working harder for less money by installing a simple system that creates clarity, predictability, and consistent profit (02:06)
  • How Profit First instantly organises your money, removes cash chaos, and helps you plan for big expenses and investments (03:25)
  • Shifting from survival to growth (06:55)
  • Financial tools most business owners were never taught (12:20)
  • Aligning profit with personal values and building a business that funds your life (16:15)


If you’re ready to stop guessing with your money and start running a business that pays you first, this episode is your roadmap. Tune in, take notes, and see how simple shifts can give you profit, predictability, and the freedom to focus on what really matters.


 Don’t just work for your business. Make your business work for you.

CONNECT WITH KATIE CRISMALE-MARSHALL    


]]>Profit isn’t selfish - it’s your duty. 

In this episode with builder-turned-business owner Jack Sedgman, you’ll discover how Profit First turns the chaos of cash flow into predictable, stress-free growth. If you’ve ever felt like you’re working harder but still struggling to get ahead, this conversation will show you the simple money system that flips the script.


We’ll explore how financial predictability shifts you from survival mode into steady growth, why most business owners are missing the cash management skills they were never taught, and how to scale bigger without losing control.


You’ll see how to design a business that funds your life, not consumes it - one that gives you time for family, freedom to pursue new opportunities, and a strong financial team to keep you permanently profitable.


In this episode of The Profit First Podcast Australia and New Zealand podcast, you’ll learn the following:

  • How to stop working harder for less money by installing a simple system that creates clarity, predictability, and consistent profit (02:06)
  • How Profit First instantly organises your money, removes cash chaos, and helps you plan for big expenses and investments (03:25)
  • Shifting from survival to growth (06:55)
  • Financial tools most business owners were never taught (12:20)
  • Aligning profit with personal values and building a business that funds your life (16:15)


If you’re ready to stop guessing with your money and start running a business that pays you first, this episode is your roadmap. Tune in, take notes, and see how simple shifts can give you profit, predictability, and the freedom to focus on what really matters.


 Don’t just work for your business. Make your business work for you.

CONNECT WITH KATIE CRISMALE-MARSHALL    


]]>5072110c-ef2d-48c4-beb6-cf0738eb205aThu, 11 Sep 2025 05:00:00 +100021:23falsefullEpisode 12: What Profit First Really Does That Most Business Owners Miss with Christine JadeEpisode 12: What Profit First Really Does That Most Business Owners Miss with Christine JadeThe real power of Profit First isn’t in the bank accounts. It’s in the shifts it creates in the way you think, plan, and grow.

Running a business isn’t hard because of the work. It’s hard because of the money stress that never seems to go away. Cash flow feels unpredictable, financial decisions feel heavy, and growth often feels out of reach. 


That’s where Profit First comes in, but not in the way most people think.


In this episode, Profit First Mastery Member Christine Jade reveals the real power of Profit First: not just opening bank accounts, but creating a money system that rewires how you think, feel, and act with cash. You’ll hear how business owners can finally get the confidence to approach banks, grow with clarity, and design businesses that run smoothly without them. 


If you’ve ever wished your finances felt simpler, more predictable, and more aligned with your goals, this conversation is your blueprint.


In this episode of The Profit First Podcast Australia and New Zealand podcast, you’ll learn the following:

  • Why Profit First is a behavioral shift that changes how you think and feel about money (02:00)
  • How structured accounts make your business more attractive to lenders and financial partners (04:16)
  • How Profit First flexes with your goals and why the percentages (TAPs) aren’t set in stone (06:15)
  • Turning vague ambitions into clear budgets and strategies that align with your vision (08:32)
  • Why the right financial guidance empowers you to stand on your own two feet instead of relying on someone else forever (10:01)
  • What motivated, system-focused entrepreneurs gain when they embrace Profit First (11:55)
  • How holidays reveal whether your systems and processes truly work (13:37)
  • Using Profit First as your safety net when life or business goes off course (16:00)
  • How your bank accounts instantly reveal what’s really happening in your business (17:10)


Money clarity isn’t about doing more. It’s about having a system that makes your business work for you instead of the other way around. 


With Profit First, you don’t just get better finances - you get freedom, options, and confidence. Christine shows us that when you manage your money with intention, you unlock the space to grow, step away, and actually enjoy the business you’ve worked so hard to build.


CONNECT WITH KATIE CRISMALE-MARSHALL    


]]>The real power of Profit First isn’t in the bank accounts. It’s in the shifts it creates in the way you think, plan, and grow.

Running a business isn’t hard because of the work. It’s hard because of the money stress that never seems to go away. Cash flow feels unpredictable, financial decisions feel heavy, and growth often feels out of reach. 


That’s where Profit First comes in, but not in the way most people think.


In this episode, Profit First Mastery Member Christine Jade reveals the real power of Profit First: not just opening bank accounts, but creating a money system that rewires how you think, feel, and act with cash. You’ll hear how business owners can finally get the confidence to approach banks, grow with clarity, and design businesses that run smoothly without them. 


If you’ve ever wished your finances felt simpler, more predictable, and more aligned with your goals, this conversation is your blueprint.


In this episode of The Profit First Podcast Australia and New Zealand podcast, you’ll learn the following:

  • Why Profit First is a behavioral shift that changes how you think and feel about money (02:00)
  • How structured accounts make your business more attractive to lenders and financial partners (04:16)
  • How Profit First flexes with your goals and why the percentages (TAPs) aren’t set in stone (06:15)
  • Turning vague ambitions into clear budgets and strategies that align with your vision (08:32)
  • Why the right financial guidance empowers you to stand on your own two feet instead of relying on someone else forever (10:01)
  • What motivated, system-focused entrepreneurs gain when they embrace Profit First (11:55)
  • How holidays reveal whether your systems and processes truly work (13:37)
  • Using Profit First as your safety net when life or business goes off course (16:00)
  • How your bank accounts instantly reveal what’s really happening in your business (17:10)


Money clarity isn’t about doing more. It’s about having a system that makes your business work for you instead of the other way around. 


With Profit First, you don’t just get better finances - you get freedom, options, and confidence. Christine shows us that when you manage your money with intention, you unlock the space to grow, step away, and actually enjoy the business you’ve worked so hard to build.


CONNECT WITH KATIE CRISMALE-MARSHALL    


]]>71f7f29f-da29-40c0-9558-aac36b814f83Thu, 04 Sep 2025 05:00:00 +100018:07falsefullEpisode 11: Why Waiting To Fix Your Business Finances Costs You More Than You Think with Najma KhanEpisode 11: Why Waiting To Fix Your Business Finances Costs You More Than You Think with Najma KhanDebt, chaos, confusion? Say goodbye. Profit First is the system that turns the tables on your business finances, starting right now.

In this episode, Najma Khan shares how Profit First transforms not just the way you handle numbers, but the way you live your life as a business owner. You’ll hear practical strategies for clearing debt, creating financial clarity, and finally paying yourself what you deserve. 


Najma also explains why profit isn’t about greed but about freedom, generosity, and building a business that works for you instead of trapping you.


Whether you’re just starting out or already years in, this conversation will show you why Profit First isn’t something to “get to later.” It’s the foundation you need today to create the business (and life) you actually want.


In this episode of The Profit First Podcast Australia and New Zealand podcast, you’ll learn the following:

  • How setting up Profit First at the very start saves years of backtracking and sets up healthy financial habits immediately (01:02)
  • Why waiting until you’re “bigger” or “more established” to manage your finances is one of the costliest mistakes a business owner can make (05:18)
  • How Profit First gives you clear visibility on where your money is going, helping you make better, stress-free decisions (10:14)
  • Building intentional habits that guide spending (14:31)
  • The first question every business owner should ask (18:48)


Money stress doesn’t have to run the show in your business. With Profit First, you get clarity, confidence, and control without waiting for the “right time.” 


If you’re ready to stop stressing and start building a business that actually supports the life you want, this episode is your guide.


CONNECT WITH KATIE CRISMALE-MARSHALL    


]]>Debt, chaos, confusion? Say goodbye. Profit First is the system that turns the tables on your business finances, starting right now.

In this episode, Najma Khan shares how Profit First transforms not just the way you handle numbers, but the way you live your life as a business owner. You’ll hear practical strategies for clearing debt, creating financial clarity, and finally paying yourself what you deserve. 


Najma also explains why profit isn’t about greed but about freedom, generosity, and building a business that works for you instead of trapping you.


Whether you’re just starting out or already years in, this conversation will show you why Profit First isn’t something to “get to later.” It’s the foundation you need today to create the business (and life) you actually want.


In this episode of The Profit First Podcast Australia and New Zealand podcast, you’ll learn the following:

  • How setting up Profit First at the very start saves years of backtracking and sets up healthy financial habits immediately (01:02)
  • Why waiting until you’re “bigger” or “more established” to manage your finances is one of the costliest mistakes a business owner can make (05:18)
  • How Profit First gives you clear visibility on where your money is going, helping you make better, stress-free decisions (10:14)
  • Building intentional habits that guide spending (14:31)
  • The first question every business owner should ask (18:48)


Money stress doesn’t have to run the show in your business. With Profit First, you get clarity, confidence, and control without waiting for the “right time.” 


If you’re ready to stop stressing and start building a business that actually supports the life you want, this episode is your guide.


CONNECT WITH KATIE CRISMALE-MARSHALL    


]]>3b63b632-3d81-4e14-ac57-b6c7a1263024Tue, 26 Aug 2025 05:00:00 +100023:06falsefullEpisode 10: The Financial Strategy That’s More Important Than Profit with Craig MinterEpisode 10: The Financial Strategy That’s More Important Than Profit with Craig MinterRunning a business isn’t just about profit margins and tax time. It’s about peace of mind. And that’s where this conversation with Craig Minter, founder of Healthy Business Lab, hits deep. 

If you’ve ever felt like the numbers are stacked against you, or that traditional accounting leaves you more confused than clear, you’re not alone. Craig’s take on “financial brain care” will challenge everything you thought you knew about numbers, teams, and profitability.

You’ll learn how to get out of financial survival mode, why Profit First is only the beginning (not the whole story), and what it really takes to feel calm and confident with your cash flow, whether you're in chaos or thriving. 


Craig also unpacks the hidden dangers of relying solely on accountants for financial advice, the peace that comes from purpose-built bank accounts, and why emotional clarity around money might matter more than spreadsheets.


In this episode of The Profit First Podcast Australia and New Zealand podcast, you’ll learn the following:

  • Why traditional accounting education fails business owners and how Profit First reframes everything through behavior-based financial strategy (00:37)
  • How Profit First instantly reduces financial stress and sets the stage for smarter decisions (03:34)
  • The three-part framework: the right team, the right systems, and the right mindset (06:42)
  • Financial forecasting with practical tools, not complex spreadsheets (11:13)
  • Why a tailored financial strategy is essential for sustainable growth (13:01)
  • Where to start when money feels confusing, overwhelming, or out of reach (18:16)
  • The 23-hour-a-year model to mastering your business finances (21:43)


Stop letting money stress run your business. Tune in now to uncover the simple shifts that give you clarity, control, and the confidence to grow without burning out. 


CONNECT WITH CRAIG MINTER



CONNECT WITH KATIE CRISMALE-MARSHALL    


]]>Running a business isn’t just about profit margins and tax time. It’s about peace of mind. And that’s where this conversation with Craig Minter, founder of Healthy Business Lab, hits deep. 

If you’ve ever felt like the numbers are stacked against you, or that traditional accounting leaves you more confused than clear, you’re not alone. Craig’s take on “financial brain care” will challenge everything you thought you knew about numbers, teams, and profitability.

You’ll learn how to get out of financial survival mode, why Profit First is only the beginning (not the whole story), and what it really takes to feel calm and confident with your cash flow, whether you're in chaos or thriving. 


Craig also unpacks the hidden dangers of relying solely on accountants for financial advice, the peace that comes from purpose-built bank accounts, and why emotional clarity around money might matter more than spreadsheets.


In this episode of The Profit First Podcast Australia and New Zealand podcast, you’ll learn the following:

  • Why traditional accounting education fails business owners and how Profit First reframes everything through behavior-based financial strategy (00:37)
  • How Profit First instantly reduces financial stress and sets the stage for smarter decisions (03:34)
  • The three-part framework: the right team, the right systems, and the right mindset (06:42)
  • Financial forecasting with practical tools, not complex spreadsheets (11:13)
  • Why a tailored financial strategy is essential for sustainable growth (13:01)
  • Where to start when money feels confusing, overwhelming, or out of reach (18:16)
  • The 23-hour-a-year model to mastering your business finances (21:43)


Stop letting money stress run your business. Tune in now to uncover the simple shifts that give you clarity, control, and the confidence to grow without burning out. 


CONNECT WITH CRAIG MINTER



CONNECT WITH KATIE CRISMALE-MARSHALL    


]]>15b7605a-2215-40c8-831f-1cccf3c3ea82Tue, 19 Aug 2025 05:00:00 +100027:49falsefullEpisode 09: How Profit First Turns Financial Stress into Predictable Business Freedom with Tracy BrockhoffEpisode 09: How Profit First Turns Financial Stress into Predictable Business Freedom with Tracy BrockhoffIf your business feels like a constant scramble for cash, there's a better way, and it’s simpler than you think.

In this episode, Tracy Brockhoff shares the moment she realised her clients’ seasonal cash flow struggles were quietly dragging her down too. We talk about mindset shifts, client resistance, real-life implementation stories (not just theory), and how embracing Profit First not only reshaped her business but also took her somewhere she's never dreamed she’d go.


This is about transforming how you feel about your business. Tracy’s honesty is refreshing, her wins are relatable, and her insights will have you asking: What else have I told myself isn't possible? 


In this episode of The Profit First Podcast Australia and New Zealand podcast, you’ll learn the following:

  • Why ignoring your clients' cashflow problems can quietly wreck your own business  (00:58)
  • The mindset shift you need before Profit First can actually transform your business (04:05)
  • How setting a consistent owners’ pay stops the silent drain that's killing your business profits (07:55)
  • How reworking your business to fit your life (instead of the other way around) leads to unexpected abundance (09:37)
  • What struggling through business the hard way may look like (12:53)
  • Get in touch with Tracy (14:24)


If you’ve ever felt like staying in business means staying stressed, this episode lets you realise that you can do things differently. Whether you're teetering on the edge of burnout, or just tired of not paying yourself properly, Tracy’s journey will speak to you. 


CONNECT WITH TRACY BROCKHOFF



CONNECT WITH KATIE CRISMALE-MARSHALL    


]]>If your business feels like a constant scramble for cash, there's a better way, and it’s simpler than you think.

In this episode, Tracy Brockhoff shares the moment she realised her clients’ seasonal cash flow struggles were quietly dragging her down too. We talk about mindset shifts, client resistance, real-life implementation stories (not just theory), and how embracing Profit First not only reshaped her business but also took her somewhere she's never dreamed she’d go.


This is about transforming how you feel about your business. Tracy’s honesty is refreshing, her wins are relatable, and her insights will have you asking: What else have I told myself isn't possible? 


In this episode of The Profit First Podcast Australia and New Zealand podcast, you’ll learn the following:

  • Why ignoring your clients' cashflow problems can quietly wreck your own business  (00:58)
  • The mindset shift you need before Profit First can actually transform your business (04:05)
  • How setting a consistent owners’ pay stops the silent drain that's killing your business profits (07:55)
  • How reworking your business to fit your life (instead of the other way around) leads to unexpected abundance (09:37)
  • What struggling through business the hard way may look like (12:53)
  • Get in touch with Tracy (14:24)


If you’ve ever felt like staying in business means staying stressed, this episode lets you realise that you can do things differently. Whether you're teetering on the edge of burnout, or just tired of not paying yourself properly, Tracy’s journey will speak to you. 


CONNECT WITH TRACY BROCKHOFF



CONNECT WITH KATIE CRISMALE-MARSHALL    


]]>7339f53a-c9ce-4196-a408-c98602330cd0Thu, 08 May 2025 05:00:00 +100017:48falsefullEpisode 08: How One Accountant Rewrote the Rules of Business Finance with Jodi PorteousEpisode 08: How One Accountant Rewrote the Rules of Business Finance with Jodi PorteousIf you’re exhausted from holding it all together, this episode is your reminder that it doesn’t have to be this hard. A calmer, more profitable way is possible, and it starts with the next step you actually take.

In this episode, Jodi Porteous, founder of Northwest Accountancy, shares her transformative journey from financial stress to sustainable success. Discover how she implemented Profit First principles to create a profitable, resilient business that supports not just her clients, but her team and community as well.


If you've ever felt like you're stuck in survival mode, chasing cash flow, avoiding the hard financial conversations, or wondering if all this hustle is really worth it, this episode is your permission to do things differently. 


In this episode of The Profit First Podcast Australia and New Zealand podcast, you’ll learn the following:

  • Meet Jodi Porteous (00:22)
  • Breaking the cycle of burnout and building a business that runs on calm, not chaos (02:11)
  • Shifting from operating out of fear to making confident, strategic business decisions (7:50)
  • How one smart shift can cut costs, boosted team morale, and kickstarted a domino effect of business growth and freedom (08:48)
  • How saving even just 1% can fuel a culture shift and foster motivation, trust, and connection  (11:18)
  • Jodi's new course designed to help unexpected bookkeepers manage finances effectively​ (18:54)
  • Jodi’s upcoming program aimed at helping individuals and families take control of their personal finances. (22:00)
  • From financial struggle to empowerment and the importance of intentional action (24:13)


Jodi’s story proves that with the right system, steady action, and a fresh perspective, it is possible to build a business that pays you well, supports your team, and gives you breathing room. 


So if you're done feeling like your business owns you, it’s time to take that first small step toward owning your numbers and your future.


CONNECT WITH KATIE CRISMALE-MARSHALL    


]]>If you’re exhausted from holding it all together, this episode is your reminder that it doesn’t have to be this hard. A calmer, more profitable way is possible, and it starts with the next step you actually take.

In this episode, Jodi Porteous, founder of Northwest Accountancy, shares her transformative journey from financial stress to sustainable success. Discover how she implemented Profit First principles to create a profitable, resilient business that supports not just her clients, but her team and community as well.


If you've ever felt like you're stuck in survival mode, chasing cash flow, avoiding the hard financial conversations, or wondering if all this hustle is really worth it, this episode is your permission to do things differently. 


In this episode of The Profit First Podcast Australia and New Zealand podcast, you’ll learn the following:

  • Meet Jodi Porteous (00:22)
  • Breaking the cycle of burnout and building a business that runs on calm, not chaos (02:11)
  • Shifting from operating out of fear to making confident, strategic business decisions (7:50)
  • How one smart shift can cut costs, boosted team morale, and kickstarted a domino effect of business growth and freedom (08:48)
  • How saving even just 1% can fuel a culture shift and foster motivation, trust, and connection  (11:18)
  • Jodi's new course designed to help unexpected bookkeepers manage finances effectively​ (18:54)
  • Jodi’s upcoming program aimed at helping individuals and families take control of their personal finances. (22:00)
  • From financial struggle to empowerment and the importance of intentional action (24:13)


Jodi’s story proves that with the right system, steady action, and a fresh perspective, it is possible to build a business that pays you well, supports your team, and gives you breathing room. 


So if you're done feeling like your business owns you, it’s time to take that first small step toward owning your numbers and your future.


CONNECT WITH KATIE CRISMALE-MARSHALL    


]]>60e4060c-6406-4617-a907-408a18054af6Thu, 24 Apr 2025 05:00:00 +100026:50falsefullEpisode 07: Profit First Mindset: How Profit First Has Very Little to Do with Numbers and Everything to Do with MindsetEpisode 07: Profit First Mindset: How Profit First Has Very Little to Do with Numbers and Everything to Do with MindsetThis episode hits where most financial advice misses: mindset. We’re unpacking Profit First and diving deep into why profit isn’t just a math problem. It’s a habit. 

If you’ve ever felt stuck in survival mode, told yourself you’re “just not a numbers person,” or struggled to take a wage while running your business flat out, this one’s for you.

Katie gets real about what it actually takes to build a sustainably profitable business. We’re not talking about sacrificing your team or dodging your bills. We’re talking about real cash-in-the-bank profit, the kind that lets you pay yourself, grow your business, and finally breathe.


In this episode of The Profit First Podcast Australia and New Zealand podcast, you’ll learn the following:

  • Why profit has nothing to do with being a math person (00:00)
  • The truth about what real profit looks like in your business (01:06)
  • Real profit is cash in the bank, not just numbers on a page (01:46)
  • How building small, consistent profit habits creates a sustainable, people-first business (03:37)
  • Shift your money mindset with one powerful word (07:26)
  • Why you don’t need to be a numbers expert to run a profitable business (08:40)
  • A recap of the three mindset shifts that change everything and how to get expert help (10:45)


Whether you’re Profit First curious or you’ve tried before and fallen off the wagon, this conversation will reset your perspective, reignite your drive, and maybe even make you like looking at your numbers. 


CONNECT WITH KATIE CRISMALE-MARSHALL    


]]>This episode hits where most financial advice misses: mindset. We’re unpacking Profit First and diving deep into why profit isn’t just a math problem. It’s a habit. 

If you’ve ever felt stuck in survival mode, told yourself you’re “just not a numbers person,” or struggled to take a wage while running your business flat out, this one’s for you.

Katie gets real about what it actually takes to build a sustainably profitable business. We’re not talking about sacrificing your team or dodging your bills. We’re talking about real cash-in-the-bank profit, the kind that lets you pay yourself, grow your business, and finally breathe.


In this episode of The Profit First Podcast Australia and New Zealand podcast, you’ll learn the following:

  • Why profit has nothing to do with being a math person (00:00)
  • The truth about what real profit looks like in your business (01:06)
  • Real profit is cash in the bank, not just numbers on a page (01:46)
  • How building small, consistent profit habits creates a sustainable, people-first business (03:37)
  • Shift your money mindset with one powerful word (07:26)
  • Why you don’t need to be a numbers expert to run a profitable business (08:40)
  • A recap of the three mindset shifts that change everything and how to get expert help (10:45)


Whether you’re Profit First curious or you’ve tried before and fallen off the wagon, this conversation will reset your perspective, reignite your drive, and maybe even make you like looking at your numbers. 


CONNECT WITH KATIE CRISMALE-MARSHALL    


]]>e2b10099-4a0e-4ab8-aa49-b21f59c89995Thu, 17 Apr 2025 05:00:00 +100014:46falsefullEpisode 06: Certified for Success: How Profit First Transforms Your Business & ClientsEpisode 06: Certified for Success: How Profit First Transforms Your Business & ClientsWhen your work starts to feel more like a grind than a calling, it’s time to ask the question: What if the very thing you teach your clients is exactly what you need to implement yourself?

In this episode, we unpack why Profit First isn’t just a system for your clients. It’s the upgrade your own business model’s been waiting for.

You’ll hear why burnout is NOT a badge of honour, how Profit First helps your clients and your business thrive long term, and what it really takes to shift from hours-for-dollars to trusted advisor. We’ll also pull back the curtain on the real reason some businesses say Profit First didn’t work and how to avoid that trap altogether.

If you’ve ever felt like there has to be more to your role than just ticking boxes and chasing paperwork, this is your permission to rethink everything.


In this episode of The Profit First Podcast Australia and New Zealand podcast, you’ll learn the following:

  • 3 silent frustrations nearly every accountant, bookkeeper, and coach is battling (00:43)
  • The strategy to solve your clients’ cash flow issues while boosting your own bottom line (02:33)
  • How to move beyond compliance work, solve cash flow issues, boost profitability, and stand out as a trusted advisor (05:32)
  • A recap of the benefits of Profit First and how to take the first step (11:07)


If you’ve been craving deeper impact, more fulfillment, and actual profit you can feel in your bank account, this episode is exactly what you need. Whether you’re ready to become a Certified Profit First Professional or just curious about what’s possible when you stop trading time for dollars, this is something you won’t want to skip. 


Listen in and rethink what your business could really look like. 


CONNECT WITH KATIE CRISMALE-MARSHALL    


]]>When your work starts to feel more like a grind than a calling, it’s time to ask the question: What if the very thing you teach your clients is exactly what you need to implement yourself?

In this episode, we unpack why Profit First isn’t just a system for your clients. It’s the upgrade your own business model’s been waiting for.

You’ll hear why burnout is NOT a badge of honour, how Profit First helps your clients and your business thrive long term, and what it really takes to shift from hours-for-dollars to trusted advisor. We’ll also pull back the curtain on the real reason some businesses say Profit First didn’t work and how to avoid that trap altogether.

If you’ve ever felt like there has to be more to your role than just ticking boxes and chasing paperwork, this is your permission to rethink everything.


In this episode of The Profit First Podcast Australia and New Zealand podcast, you’ll learn the following:

  • 3 silent frustrations nearly every accountant, bookkeeper, and coach is battling (00:43)
  • The strategy to solve your clients’ cash flow issues while boosting your own bottom line (02:33)
  • How to move beyond compliance work, solve cash flow issues, boost profitability, and stand out as a trusted advisor (05:32)
  • A recap of the benefits of Profit First and how to take the first step (11:07)


If you’ve been craving deeper impact, more fulfillment, and actual profit you can feel in your bank account, this episode is exactly what you need. Whether you’re ready to become a Certified Profit First Professional or just curious about what’s possible when you stop trading time for dollars, this is something you won’t want to skip. 


Listen in and rethink what your business could really look like. 


CONNECT WITH KATIE CRISMALE-MARSHALL    


]]>d104593b-fa0c-490b-bc35-c4b17cc06339Fri, 11 Apr 2025 05:00:00 +100014:18falsefullEpisode 05: Tired of Feeling Out of Control? How Profit Distribution Day Creates Financial StabilityEpisode 05: Tired of Feeling Out of Control? How Profit Distribution Day Creates Financial StabilityThis episode is your permission slip to celebrate even the tiniest profit, because tiny adds up fast when it’s backed by consistency and intention. Today, Katie gets real about Profit Distribution Day, starting with just $112 and the mindset shifts that made it meaningful for her. She walks you through how to treat that 1% like the powerhouse it is, what NOT to do with your profit, and how this quarterly ritual can reshape your entire relationship with money. 

Whether you're just starting Profit First or you’ve been ghosting your profit account for a while, this is your nudge to take action and start small, but start strong.

In this episode of The Profit First Podcast Australia and New Zealand podcast, you’ll learn the following:

  • What Profit Distribution Day is (00:01)
  • Why 1% matters more than you think (00:27)
  • What to do with the money, how to split it, and why it shouldn’t go back into your business (02:49)
  • Profit First as a mindset, discipline, and celebration (07:00)
  • The Vault account explained (08:27)
  • Why you need a proactive accountant in your corner (09:36)

Ready to celebrate your first profit, even if it’s just $20 and a cupcake? This episode proves small wins are worth more than you think. 


Take the first step. Make it a habit.


CONNECT WITH KATIE CRISMALE-MARSHALL    


]]>This episode is your permission slip to celebrate even the tiniest profit, because tiny adds up fast when it’s backed by consistency and intention. Today, Katie gets real about Profit Distribution Day, starting with just $112 and the mindset shifts that made it meaningful for her. She walks you through how to treat that 1% like the powerhouse it is, what NOT to do with your profit, and how this quarterly ritual can reshape your entire relationship with money. 

Whether you're just starting Profit First or you’ve been ghosting your profit account for a while, this is your nudge to take action and start small, but start strong.

In this episode of The Profit First Podcast Australia and New Zealand podcast, you’ll learn the following:

  • What Profit Distribution Day is (00:01)
  • Why 1% matters more than you think (00:27)
  • What to do with the money, how to split it, and why it shouldn’t go back into your business (02:49)
  • Profit First as a mindset, discipline, and celebration (07:00)
  • The Vault account explained (08:27)
  • Why you need a proactive accountant in your corner (09:36)

Ready to celebrate your first profit, even if it’s just $20 and a cupcake? This episode proves small wins are worth more than you think. 


Take the first step. Make it a habit.


CONNECT WITH KATIE CRISMALE-MARSHALL    


]]>d44e6297-234e-4f97-bc91-6e363e1069efThu, 03 Apr 2025 05:00:00 +100013:43falsefullEpisode 04: How To Stop Making Profit First More Complicated Than It Needs to BeEpisode 04: How To Stop Making Profit First More Complicated Than It Needs to BeBefore you abandon Profit First, listen to this. 

In this episode, Katie pulls back the curtain on the five Profit First mistakes that sabotage your cash flow, trip up your consistency, and keep you broke, stressed, and wondering “What am I doing wrong?”

If you’ve ever set up Profit First and felt more confused than confident, this one's for you. Katie shares the straight talk you need, plus practical advice you can actually implement.

You’ll walk away knowing exactly what not to do, and more importantly, what to do instead.

In this episode of The Profit First Podcast Australia and New Zealand podcast, you’ll learn the following:

  • Why Profit First should feel empowering, not exhausting (00:35)
  • The pitfalls of not setting up all the bank accounts (01:48)
  • What it really means if you keep dipping into your profit account (03:25)
  • Why skipping transfers wrecks your rhythm, and how to fix it (04:02)
  • Ignoring your tax obligations (06:14)
  • How 1% can be your game-changing first step (07:20)

Whether you're Profit First-curious or knee-deep in a messy implementation, this episode is your permission to simplify. 

You don’t have to have it perfect. You just have to start. And if you’ve started but it feels off? That’s okay. You’re not alone. Listen up, take a breath, and let’s get you back in the driver’s seat with your money. 

CONNECT WITH KATIE CRISMALE-MARSHALL    


]]>Before you abandon Profit First, listen to this. 

In this episode, Katie pulls back the curtain on the five Profit First mistakes that sabotage your cash flow, trip up your consistency, and keep you broke, stressed, and wondering “What am I doing wrong?”

If you’ve ever set up Profit First and felt more confused than confident, this one's for you. Katie shares the straight talk you need, plus practical advice you can actually implement.

You’ll walk away knowing exactly what not to do, and more importantly, what to do instead.

In this episode of The Profit First Podcast Australia and New Zealand podcast, you’ll learn the following:

  • Why Profit First should feel empowering, not exhausting (00:35)
  • The pitfalls of not setting up all the bank accounts (01:48)
  • What it really means if you keep dipping into your profit account (03:25)
  • Why skipping transfers wrecks your rhythm, and how to fix it (04:02)
  • Ignoring your tax obligations (06:14)
  • How 1% can be your game-changing first step (07:20)

Whether you're Profit First-curious or knee-deep in a messy implementation, this episode is your permission to simplify. 

You don’t have to have it perfect. You just have to start. And if you’ve started but it feels off? That’s okay. You’re not alone. Listen up, take a breath, and let’s get you back in the driver’s seat with your money. 

CONNECT WITH KATIE CRISMALE-MARSHALL    


]]>313df857-1223-4efc-87a7-467b833b3965Thu, 27 Mar 2025 05:00:00 +100011:05falsefullEpisode 03: Why Your Business Isn’t Profitable (And How to Fix It for Good)Episode 03: Why Your Business Isn’t Profitable (And How to Fix It for Good)Running a business can sometimes feel like a never-ending treadmill. You’re working harder than ever, but somehow, the money just disappears. Sound familiar? 

In this episode, we’re diving into the four core principles of Profit First, a game-changing framework that offers a new perspective on how you manage your money. Whether you’re constantly stressed about taxes, struggling to pay yourself, or just feel like your business is running you instead of the other way around, this episode is your roadmap to taking control.


By the end of this episode, you’ll walk away with actionable steps to build a business that’s not just surviving but thriving, one that actually puts money in your pocket. 


Ready to stop the cycle of frustration and start building real profit? Let’s dive in.


In this episode of The Profit First Podcast Australia and New Zealand podcast, you’ll learn the following:

  • Why the four core principles are the foundation of a profitable business (00:00)
  • The 3 biggest frustrations business owners face (01:05)
  • How multiple bank accounts can stop you from overspending and keep your finances organised (02:40)
  • Why paying yourself first is the key to building a profitable mindset (04:29)
  • The trick to keeping your profit and tax money safe (06:53)
  • Creating a consistent money management routine that sticks even when it feels hard (08:41)
  • Recap and final tips (10:44)


These four principles aren’t just about managing money. They’re about reclaiming control, building confidence, and creating a business that works for you. This framework can spell the difference between constantly stressing about cash flow and finally seeing real profit. 


CONNECT WITH KATIE CRISMALE-MARSHALL    


]]>Running a business can sometimes feel like a never-ending treadmill. You’re working harder than ever, but somehow, the money just disappears. Sound familiar? 

In this episode, we’re diving into the four core principles of Profit First, a game-changing framework that offers a new perspective on how you manage your money. Whether you’re constantly stressed about taxes, struggling to pay yourself, or just feel like your business is running you instead of the other way around, this episode is your roadmap to taking control.


By the end of this episode, you’ll walk away with actionable steps to build a business that’s not just surviving but thriving, one that actually puts money in your pocket. 


Ready to stop the cycle of frustration and start building real profit? Let’s dive in.


In this episode of The Profit First Podcast Australia and New Zealand podcast, you’ll learn the following:

  • Why the four core principles are the foundation of a profitable business (00:00)
  • The 3 biggest frustrations business owners face (01:05)
  • How multiple bank accounts can stop you from overspending and keep your finances organised (02:40)
  • Why paying yourself first is the key to building a profitable mindset (04:29)
  • The trick to keeping your profit and tax money safe (06:53)
  • Creating a consistent money management routine that sticks even when it feels hard (08:41)
  • Recap and final tips (10:44)


These four principles aren’t just about managing money. They’re about reclaiming control, building confidence, and creating a business that works for you. This framework can spell the difference between constantly stressing about cash flow and finally seeing real profit. 


CONNECT WITH KATIE CRISMALE-MARSHALL    


]]>c8374b83-0222-40f9-8018-62f9487fb54fThu, 20 Mar 2025 05:00:00 +100015:41falsefullEpisode 02: Forget the Growth-at-All-Costs Mindset and Build a Profitable Business Instead with Mike MichalowiczEpisode 02: Forget the Growth-at-All-Costs Mindset and Build a Profitable Business Instead with Mike MichalowiczMost business owners think they have a revenue problem, but what they really have is a profit problem.

Today, we’re diving into a game-changing conversation with Mike Michalowicz, the best-selling author of Profit First, a method that transforms cash-strapped businesses into profitable, sustainable companies.

Mike shares how a single overlooked sentence in his first book led to a global movement, why most entrepreneurs unknowingly set themselves up for financial stress, and the simple, powerful shift that can turn a struggling business into a cash-generating machine.

We also talk about why traditional accounting doesn’t work for small business owners, how “growing your way to profit” is a dangerous myth, and why most entrepreneurs are bluffing their way through financial struggles while secretly drowning.


And if that wasn’t enough, Mike also gives us a sneak peek into his next book, The Money Habit, designed to help individuals take control of their personal finances in the same way Profit First revolutionised business money management.


In this episode of The Profit First Podcast Australia and New Zealand podcast, you’ll learn the following:

  • How Profit First started as an almost accidental idea (00:50)
  • How Mike’s own frustration with profitability led to a breakthrough that’s now helped millions of business owners worldwide (05:42)
  • What happens when success comes too fast and what it truly takes to build a sustainable business (08:08)
  • Why survival isn’t the same as success (13:41)
  • The hidden dangers of uncontrolled growth (20:42)
  • The biggest mistake business owners make when trying to implement Profit First on their own (26:22)
  • Why waiting for “perfect” finances before starting Profit First is a huge mistake (30:31)
  • Why you don’t need to be a numbers person — you just need a system that makes sense for you (37:55)
  • Mike’s new book on financial freedom (40:11)
  • The mindset shift that separates thriving entrepreneurs from struggling ones (45:56)


This episode is real, raw, and packed with insights, so if you’ve ever felt like you’re working harder but keeping less, you don’t want to miss this. 


Remember, you don’t need more revenue. What you need is a better cash management system. And with Profit First, that system is simpler than you think.


Resources

Profit First by Mike Michalowicz


CONNECT WITH MIKE MICHALOWICZ



CONNECT WITH KATIE CRISMALE-MARSHALL    


]]>Most business owners think they have a revenue problem, but what they really have is a profit problem.

Today, we’re diving into a game-changing conversation with Mike Michalowicz, the best-selling author of Profit First, a method that transforms cash-strapped businesses into profitable, sustainable companies.

Mike shares how a single overlooked sentence in his first book led to a global movement, why most entrepreneurs unknowingly set themselves up for financial stress, and the simple, powerful shift that can turn a struggling business into a cash-generating machine.

We also talk about why traditional accounting doesn’t work for small business owners, how “growing your way to profit” is a dangerous myth, and why most entrepreneurs are bluffing their way through financial struggles while secretly drowning.


And if that wasn’t enough, Mike also gives us a sneak peek into his next book, The Money Habit, designed to help individuals take control of their personal finances in the same way Profit First revolutionised business money management.


In this episode of The Profit First Podcast Australia and New Zealand podcast, you’ll learn the following:

  • How Profit First started as an almost accidental idea (00:50)
  • How Mike’s own frustration with profitability led to a breakthrough that’s now helped millions of business owners worldwide (05:42)
  • What happens when success comes too fast and what it truly takes to build a sustainable business (08:08)
  • Why survival isn’t the same as success (13:41)
  • The hidden dangers of uncontrolled growth (20:42)
  • The biggest mistake business owners make when trying to implement Profit First on their own (26:22)
  • Why waiting for “perfect” finances before starting Profit First is a huge mistake (30:31)
  • Why you don’t need to be a numbers person — you just need a system that makes sense for you (37:55)
  • Mike’s new book on financial freedom (40:11)
  • The mindset shift that separates thriving entrepreneurs from struggling ones (45:56)


This episode is real, raw, and packed with insights, so if you’ve ever felt like you’re working harder but keeping less, you don’t want to miss this. 


Remember, you don’t need more revenue. What you need is a better cash management system. And with Profit First, that system is simpler than you think.


Resources

Profit First by Mike Michalowicz


CONNECT WITH MIKE MICHALOWICZ



CONNECT WITH KATIE CRISMALE-MARSHALL    


]]>f3969655-b578-449e-a95c-5d6c369c4d06Thu, 06 Mar 2025 05:00:00 +100043:32falsefullEpisode 01: How To Pay Yourself First and Still Grow Your BusinessEpisode 01: How To Pay Yourself First and Still Grow Your BusinessYour business is making money, so why is your bank account empty? 

If you’ve ever looked at your bank account and wondered, ‘Where did all the money go?’ you’re not alone. Most business owners pour their energy into growing revenue but end up with little to show for it. 

In this episode, we’re flipping the script on business finances with Profit First, a system that ensures you're not just surviving but thriving.

You’ll learn why the traditional way of handling business finances is flawed, how to guarantee that your business pays you first, and the simple yet game-changing method to managing cash flow without needing an accounting degree.

Expect real talk, practical steps, and a system that actually works. If you want to stop the cycle of “too much work, not enough profit,” this one’s for you.

In this episode of The Profit First Podcast Australia and New Zealand podcast, you’ll learn the following:

  • The biggest financial frustrations business owners face (01:38)
  • The Profit First mindset shift (03:04)
  • The Profit First formula (03:57)
  • The magic of multiple bank accounts and how they help you see your business finances clearly (05:49)
  • Cutting costs without sacrificing growth or fun (07:19)
  • Why consistency is key and how to gradually implement the system for lasting financial success (09:45)

Profit First isn’t just an accounting tweak. It’s a mindset shift. You don’t have to overhaul everything overnight. Start small. The change begins when you decide your business is meant to serve you, not the other way around.

CONNECT WITH KATIE CRISMALE-MARSHALL    


]]>Your business is making money, so why is your bank account empty? 

If you’ve ever looked at your bank account and wondered, ‘Where did all the money go?’ you’re not alone. Most business owners pour their energy into growing revenue but end up with little to show for it. 

In this episode, we’re flipping the script on business finances with Profit First, a system that ensures you're not just surviving but thriving.

You’ll learn why the traditional way of handling business finances is flawed, how to guarantee that your business pays you first, and the simple yet game-changing method to managing cash flow without needing an accounting degree.

Expect real talk, practical steps, and a system that actually works. If you want to stop the cycle of “too much work, not enough profit,” this one’s for you.

In this episode of The Profit First Podcast Australia and New Zealand podcast, you’ll learn the following:

  • The biggest financial frustrations business owners face (01:38)
  • The Profit First mindset shift (03:04)
  • The Profit First formula (03:57)
  • The magic of multiple bank accounts and how they help you see your business finances clearly (05:49)
  • Cutting costs without sacrificing growth or fun (07:19)
  • Why consistency is key and how to gradually implement the system for lasting financial success (09:45)

Profit First isn’t just an accounting tweak. It’s a mindset shift. You don’t have to overhaul everything overnight. Start small. The change begins when you decide your business is meant to serve you, not the other way around.

CONNECT WITH KATIE CRISMALE-MARSHALL    


]]>33cfde20-1b4c-4410-b9bd-52122b524f1cFri, 28 Feb 2025 05:30:00 +100013:34falsefullTake Control of Your Cash Flow and Build a Permanently Profitable BusinessTake Control of Your Cash Flow and Build a Permanently Profitable BusinessYou’ve been told your business is profitable, but where’s the money? If your bottom line says you're making a profit, but your bank account tells a different story, it's time for a profit reality check. 

Enter Profit First, a cash management system that ensures you build a cash in bank profitable business.

In this episode, Katie Crismale-Marshall breaks down the Profit First system, shares insights on why multiple bank accounts are actually your best friends, and highlights why getting a certified Profit First Professional is one of the smartest moves you’ll make. 

If you’ve been waiting for profit to magically appear, it probably never will. But Profit First can change that.

Whether you’re a seasoned business owner or entrepreneur or just starting out, this episode will give you actionable steps to start keeping more of your hard-earned cash.


In this episode of The Profit First Podcast Australia and New Zealand podcast, you’ll learn the following:

  • What is Profit First and why you need it (00:29)
  • How Profit First simplifies cash management and helps you keep more cash (03:11)
  • Why working with a certified Profit First professional helps you get faster results (05:07)
  • Where to find the right Profit First professional for your business (07:01)
  • What it takes to become a certified Profit First professional (07:51)
  • What to expect from future episodes (10:23)


Your business should be profitable, and not just on paper, but in your bank account too. Profit First isn’t just another finance system but a game-changer for business owners who are tired of waiting for profit to “appear” and want to take control of their cash flow today. 

Resources

Profit First by Mike Michalowicz


CONNECT WITH KATIE CRISMALE-MARSHALL    


]]>You’ve been told your business is profitable, but where’s the money? If your bottom line says you're making a profit, but your bank account tells a different story, it's time for a profit reality check. 

Enter Profit First, a cash management system that ensures you build a cash in bank profitable business.

In this episode, Katie Crismale-Marshall breaks down the Profit First system, shares insights on why multiple bank accounts are actually your best friends, and highlights why getting a certified Profit First Professional is one of the smartest moves you’ll make. 

If you’ve been waiting for profit to magically appear, it probably never will. But Profit First can change that.

Whether you’re a seasoned business owner or entrepreneur or just starting out, this episode will give you actionable steps to start keeping more of your hard-earned cash.


In this episode of The Profit First Podcast Australia and New Zealand podcast, you’ll learn the following:

  • What is Profit First and why you need it (00:29)
  • How Profit First simplifies cash management and helps you keep more cash (03:11)
  • Why working with a certified Profit First professional helps you get faster results (05:07)
  • Where to find the right Profit First professional for your business (07:01)
  • What it takes to become a certified Profit First professional (07:51)
  • What to expect from future episodes (10:23)


Your business should be profitable, and not just on paper, but in your bank account too. Profit First isn’t just another finance system but a game-changer for business owners who are tired of waiting for profit to “appear” and want to take control of their cash flow today. 

Resources

Profit First by Mike Michalowicz


CONNECT WITH KATIE CRISMALE-MARSHALL    


]]>bbf8356f-4094-443e-b220-3fd4f9fc6704Fri, 28 Feb 2025 05:00:00 +100012:37falsefull